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Novo Resources
Annual Report 2016

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FY2016 Annual Report · Novo Resources
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ANNUAL REPORT
2016

A NEW ERA 
OF DIABETES 
TREATMENT?

DEFINING TIMES 
FOR THE US BUSINESS

RISK MANAGEMENT  
 – Protecting long-term 
value creation

“MY DREAM IS 
TO ENCOURAGE 
OTHER PEOPLE 
WITH DIABETES 
AND TELL THEM 
THAT YOU CAN 
LIVE A VERY 
GOOD LIFE; EVEN 
BECOME A 
PROFESSIONAL 
CYCLIST!”

MANATO OHARA
Manato Ohara lives in Kanagawa, 
Japan, and was diagnosed with type 1 
diabetes when he was 10 years old. He 
is now 12 years old and in first grade 
of junior high school. He likes playing 
football and racing his bike in the hope 
of taking part in the Talent ID Camps 
designed for juniors by Team Novo 
Nordisk.

CONTENTS

ACCOMPLISHMENTS 
AND RESULTS 2016

01    Letter from the Chairman

02    Letter from the former CEO 

03    Letter from the new CEO

04    Novo Nordisk at a glance

06    2016 performance and 2017 outlook

14    Performance highlights

OUR BUSINESS

16    Our strategy

18     Doing business 

the Novo Nordisk Way

20    Pipeline overview

22    Changing Diabetes®

24    A new era of diabetes treatment?

26    Changing diabetes – One city at a time

28    Living with the stigma of obesity 

30    Changing haemophilia

32    Defining times for the US business

36     The only constant in International 

Operations is change

40     Risk management 

– Protecting long-term value creation

GOVERNANCE, 
LEADERSHIP AND 
SHARES

44   Shares and capital structure

46    Corporate governance

50    Remuneration

54    Board of Directors

56    Executive Management

FINANCIAL, SOCIAL  
AND ENVIRONMENTAL 
STATEMENTS

58     Consolidated financial, social 
and environmental statements

 107   Management’s statement 
and Auditor’s reports

ADDITIONAL 
INFORMATION

112  Product overview

 113  More information and references

The patients portrayed in this Annual Report have participated of 
their own accord and solely to express their personal opinions on 
topics referred to in the articles in which they appear. Use of their 
pictures as illustrations is in no way intended to associate them with 
the promotion of any Novo Nordisk products. Any and all views and 
opinions expressed by patients in this report are solely their own. They 
have been invited to be included, and were in no way coerced. The 
views and opinions they express are entirely their own, and do not 
necessarily reflect the views and opinions of Novo Nordisk.

All references can be found on p 113. 

The Management review, as defined by the Danish Financial Statements Act, is found on pp 1–56 and 97.

This Annual Report is Novo Nordisk’s full statutory Annual Report pursuant to Section 149 of the Danish Financial 
Statements Act. A printed extract of this statutory Annual Report is available in English upon request. Further, a 
shortened printed version, consisting of the Management review and excerpts from the consolidated statements, is 
available in Danish upon request. In the event of any discrepancies, the full statutory Annual Report shall prevail.

A CHALLENGING YEAR
LETTER FROM THE CHAIRMAN

ACCOMPLISHMENTS AND RESULTS 2016

1

For Novo Nordisk‘s shareholders, 2016 was not a good year. We 
started the year on a share price of 399.9 kroner and ended on 
254.7. That is the brutal fact. The drop was caused by lowered 
growth expectations for our business in the US, which accounts for 
around half of Novo Nordisk’s total sales, and the resulting revision of 
the company’s long-term financial targets. 

What we experienced in the US in 2016 was the interplay of several 
related developments; with the large and increasing number of 
people with diabetes in the US, diabetes care has become a major 
cost driver for insurers and health plans which, in turn, are pushing 
hard for better deals with healthcare providers and pharmaceutical 
companies in order to curb costs. The organisations with which Novo 
Nordisk negotiates rebates and access for its products are the 
pharmaceutical benefit managers (PBMs), which have seen their 
negotiating power increase due to a wave of consolidation that has 
left only a handful of very large PBMs. At the same time, competition 
among the pharmaceutical companies within diabetes care 
intensified as new products entered an increasingly crowded 
marketplace. 

International Operations, continued in this role, but with 
responsibility for all territories except for North America. 

Both Jakob Riis and Maziar Mike Doustdar are very experienced 
leaders who, throughout their careers with Novo Nordisk, have 
demonstrated their ability to lead their organisations through 
challenging times. On pp 32–35 and 36–39, you can read more 
about their plans for the US and International Operations respectively.

Following these changes, two EVPs, Jesper Høiland and Jerzy Gruhn, 
decided to pursue careers outside of Novo Nordisk. I thank them for 
their commitment and significant contributions to Novo Nordisk over 
many years and wish them all the best.

Based on Novo Nordisk’s performance in 2016, the Board will at the 
Annual General Meeting propose a final dividend of 4.60 kroner per 
share, in addition to the 3 kroner which was paid as an interim 
dividend in August 2016. Furthermore, the Board has decided to 
initiate a new share repurchase programme of up to 16 billion kroner, 
which will commence in February 2017.

As a consequence of these developments, and as we announced in 
our half-year financial statement, contract negotiations for 2017 
resulted in higher-than-anticipated rebates to obtain broader 
coverage for our products. 

On behalf of the Board, I would like to express my appreciation for 
the leadership shown by Novo Nordisk’s management, the hard work 
and dedication of the entire Novo Nordisk organisation, and the 
support of our shareholders in what proved to be a challenging year.

Göran Ando 
Chairman of the Board of Directors

Due to the uncertainty it created regarding Novo Nordisk’s growth 
prospects in the US in the coming years, this was not well received by 
investors. Management has responded to this new situation through 
a number of measures aimed at prioritising the activities and 
innovative products with the greatest potential for making a positive 
change for the people whose lives and well-being depend on our 
medicines.

On 1 September, the Board of Directors announced a number of 
changes to Novo Nordisk’s Executive Management, including a 
change of CEO. After more than 34 years with the company, the past 
16 of which as CEO, Lars Rebien Sørensen retired on 31 December, 
passing on the baton to Lars Fruergaard Jørgensen, who joined Novo 
Nordisk in 1991 and most recently held the post of executive vice 
president (EVP) in charge of Corporate Development.

The Board had been planning the CEO succession for some years, 
carefully evaluating a number of candidates for the role, and the 
Board unanimously found Lars Fruergaard Jørgensen to be the best 
candidate. He has a very successful 25-year track record at Novo 
Nordisk, during which he has time and again demonstrated his 
business acumen and his ability as a strategist, problem solver and 
great people leader. Furthermore, he personifies the Novo Nordisk 
Way in every conceivable manner, always bearing in mind what is 
best for our patients, employees and shareholders in the long run.

During his 16 years as CEO, Lars Rebien Sørensen spearheaded Novo 
Nordisk’s transformation into a global, very successful and highly 
respected pharmaceutical company. On behalf of the Board of 
Directors, I want to thank him for his outstanding leadership, steady 
course and commitment to Novo Nordisk through both good and 
more challenging times during his 34 years with the company.

Two other changes announced on 1 September took place with 
immediate effect: Jakob Riis, then EVP and head of Region China, 
Pacific & Marketing, was appointed EVP and head of North America 
Operations, while Maziar Mike Doustdar, then EVP and head of 

2

ACCOMPLISHMENTS AND RESULTS 2016

REFLECTIONS ON 2016
LETTER FROM LARS REBIEN SØRENSEN, 
CEO UNTIL 31 DECEMBER 2016

In my letter in last year’s Annual Report, I predicted that 2016 would be 
another exciting and challenging year for Novo Nordisk. And indeed it 
was. The excitement stems from the important advances we made in 
R&D during the year, while our main challenge was related to our US 
business. 

Despite this challenge, we ended the year growing sales by 6% and 
adjusted operating profit by 6%, both in local currencies. This was 
within the range we had announced at the beginning of the year, 
when we predicted sales growth of 5–9% and adjusted operating 
profit growth of 5–9%, both in local currencies.

Sales growth was primarily driven by Victoza®, Tresiba® and Saxenda® 
– key products which we expect to be major growth drivers in the 
coming years. 

Measured in local currencies, Victoza® accounted for 36% of sales 
growth and remains the market leader in the GLP-1 segment for the 
treatment of adults with type 2 diabetes. Tresiba® accounted for 47% 
of sales growth and continues to do well in all the markets in which it is 
competing with other insulin products on equal reimbursement terms. 
Sales of Saxenda® are developing according to plan following its launch 
in the US in 2015, and the product has now been launched in 15 
countries.

Looking at how sales developed from a regional perspective, the short 
version is that we had disappointing sales in the US, Region China 
rebounded to double-digit growth, while the rest of our regions 

performed in line with our plans. In the US, sales of insulin 

and NovoSeven® did not meet our expectations. Insulin 
sales decreased by 2% in local currencies, primarily 

due to lower NovoLog® and NovoLog® Mix 70/30 
prices and the loss of a major contract for these 
two products at the beginning of the year. 
NovoSeven® sales decreased in the US, as 
some patients using the product entered 
clinical trials with a competing product in 
development. For more details, see the 
performance report on pp 6–13.

In 2017, we will see lower net prices in the US as we had to increase 
the rebates we offer the pharmaceutical benefit managers (PBMs) in 
order to ensure broad market access for our products.

In response, we took several measures to align our costs to this new 
reality. Regrettably, this also meant we had to lay off close to 1,000 of 
our 42,000 colleagues in the autumn. This was a difficult decision, but 
with employee costs being by far the largest cost item at Novo Nordisk, 
there was no way of avoiding it. I would like to thank and wish our 
former colleagues all the best in their future careers. 

While it was our challenges in the US and the related consequences 
mentioned above that attracted most attention in 2016, we also had 
exciting news from our pipeline that will further strengthen our 
product portfolio in the coming years. I would like to highlight three 
developments:

•   At the annual American Diabetes Association (ADA) congress in 

June, we presented data from the LEADER study demonstrating that 
Victoza® significantly reduces the risk of major cardiovascular events 
and death in adults with type 2 diabetes. The results were also 
published in The New England Journal of Medicine and have been 
submitted to the FDA and the EMA for label update considerations. 

•   In September, the results of the SUSTAIN 6 study were presented at 
the European diabetes conference (EASD) and published in The New 
England Journal of Medicine. These showed that semaglutide, our 
investigational glucagon-like peptide-1 (GLP-1) analogue injected 
once weekly, significantly reduces the risk of major adverse cardio - 
vascular events in adults with type 2 diabetes at high cardiovascular 
risk.

•   In November, the headline results of the DEVOTE trial in people with 
type 2 diabetes demonstrated the safe cardiovascular profile and 
reduced risk of severe hypoglycaemia of Tresiba® compared to insulin 
glargine U100. 

The above data further strengthen the clinical profile of our key 
products, Victoza® and Tresiba®. The SUSTAIN trial has now been 
successfully completed, and in December we filed for regulatory 
approval of semaglutide in the US and in the EU for the treatment of 
type 2 diabetes. It is advances such as these, through which we find 
new ways to improve the treatment of people with diabetes and other 
serious chronic conditions, that have given me immense job satisfaction 
throughout my years at Novo Nordisk. 

On this note, I would like to thank Novo Nordisk’s employees for their 
contributions to our results in 2016, the people who use our products 
for their confidence in us, our partners and other stakeholders for their 
collaboration and our shareholders for their continued support. It has 
been an honour to work for this company for 34 years, the last 16 as 
its CEO. I owe many people thanks for the support they have given me 
over the years. I wish you and Novo Nordisk all the best. 

Lars Rebien Sørensen
President and chief executive officer
until 31 December 2016

THE ROAD AHEAD
LETTER FROM THE CEO

ACCOMPLISHMENTS AND RESULTS 2016

3

In one area I personally think we need to do better: we should be 
more agile.

We have grown tremendously over the past decade, and with that 
comes new procedures, new governance bodies, new this, new 
that, all well intended, but at some point it just becomes too much. 
In the process, individual accountability risks getting lost and 
decision-making processes risk becoming too long. One of my 
priorities for 2017 is to simplify our way of working and thereby 
make the organisation more agile.

At Novo Nordisk, we have a big responsibility for the 415 million 
people in the world with diabetes, the millions more who have 
obesity and the thousands who live with haemophilia or growth 
disorders. They are our reason for being.

My vision is that, under my tenure as CEO, Novo Nordisk will solidify 
its position as the world’s leading diabetes care company, be the 
world’s leading company within medical treatment of obesity, be 
among the leading companies in haemophilia, and be recognised by 
our employees, the patients we serve, our shareholders and other 
external stakeholders as an outstanding company, both for what we 
do and how we do it.

I thank you all for your support.

Lars Fruergaard Jørgensen
President and chief executive officer
from 1 January 2017

I am proud and humbled to have been trusted by the Board of 
Directors to succeed Lars Rebien Sørensen as CEO of Novo Nordisk. 
When the leadership change was announced on 1 September 2016, 
I said that I love challenges and therefore cannot think of a more 
exciting time to be offered this job. On the one hand, Novo Nordisk 
has never had a stronger product portfolio, and on the other hand 
we are facing intense pressure from payers and competitors. 

The challenges are reflected in our share price development in 2016. 
I remain confident that my management team and the Novo Nordisk 
organisation have what it takes to overcome them. A short-term 
priority will naturally be to grow market shares for our key products 
while carefully managing our cost base.

Since September, I have spent a lot of time meeting with employees, 
patients, healthcare professionals, policymakers, investors and 
professional organisations around the world to understand how 
they see us and what they expect from us going forward. It was a 
very rewarding experience. Despite the current challenges, it left me 
in no doubt that Novo Nordisk is a very special company and that 
one of my key responsibilities is to keep it that way. 

With this in mind, I would like to share my core beliefs regarding 
what it will take for Novo Nordisk to remain a successful and special 
company:

Product innovation is and will be the key to our success. If we fail to 
discover and develop new and better products for people with 
diabetes and other serious chronic conditions, we will not be 
successful. I acknowledge that there is an increasing unwillingness 
to pay for innovation in cost-pressured healthcare systems, but this 
should not be an excuse for halting innovation, because there is a 
huge need for better medical treatments. It does, however, have 
other implications for us: we have to ‘raise the innovation bar’ – 
focusing on projects with the highest chance of delivering break-
through innovation, we have to source more innovation from 
out side our own organisation through collaborations with academia 
and biotech companies, and… 

…we have to innovate the way we commercialise our products. Not 
only pharmaceutical companies but healthcare providers in general 
are being met with demands from payers to link the prices of their 
products and services to documented, improved health outcomes 
for patients. Creating such outcomes-based contracts is easier said 
than done, but we are working on it as you can read in the article 
about our business in the US on pp 32–35. It is also in this light that 
our recent partnerships with technology companies such as IBM 
Watson Health and Glooko should be seen. These partnerships aim 
to improve diabetes care via insights from real-time, real-world 
evidence of the clinical benefits of Novo Nordisk’s diabetes 
treatments and devices.

It is not just what we do, but also how we do it that makes Novo 
Nordisk a special company. The ‘Novo Nordisk Way’ describes who 
we are, where we want to go and the values that characterise our 
company. Over the years, it has become clear to me that the Novo 
Nordisk Way is the reason why many of our employees are working 
here and not somewhere else. It is about always having patients’ 
interests in mind, about always doing what is best in the long run 
and about doing business in accordance with the ‘Triple Bottom 
Line’ business principle, which means that we always consider the 
financial, environmental and social impacts of our decisions.

 
4

ACCOMPLISHMENTS AND RESULTS 2016

NOVO NORDISK
AT A GLANCE

Novo Nordisk is a global healthcare company, headquartered in Denmark, with more 
than 90 years of innovation and leadership in diabetes care. This heritage has given 
us experience and capabilities that also enable us to help people defeat other serious 
chronic conditions: haemophilia, growth disorders and obesity. 

A GLOBAL ORGANISATION WITH A LOCAL PRESENCE

42,446 
EMPLOYEES

AFFILIATES OR 
OFFICES IN 
77 COUNTRIES 

RESEARCH AND 
DEVELOPMENT 
FACILITIES ON 
3 CONTINENTS 

16 PRODUCTION
SITES ON 
5 CONTINENTS

PRODUCTS MARKETED 
IN AROUND 170 
COUNTRIES 

STRATEGIC FOCUS AREAS 

Expand leadership
in diabetes

Pursue leadership
in obesity

Pursue leadership
in haemophilia

Expand leadership
in growth disorders

87.3

DKK BILLION 
DIABETES SALES

1.6

DKK BILLION 
OBESITY SALES

10.5

DKK BILLION 
HAEMOPHILIA SALES

8.8

DKK BILLION 
HUMAN GROWTH 
HORMONE SALES

415

MILLION PEOPLE LIVE WITH 
DIABETES1

600

MILLION PEOPLE LIVE WITH 
OBESITY2

420

THOUSAND PEOPLE LIVE 
WITH HAEMOPHILIA3

3

OUT OF 10,000 CHILDREN LIVE 
WITH GROWTH HORMONE 
DEFICIENCIES4

NOVO NORDISK ANNUAL REPORT 2016OUR BUSINESS MODEL
HOW NOVO NORDISK CREATES 
AND SUSTAINS VALUE

Taking a patient-centred approach, Novo Nordisk provides innovation for the benefit of all of 
the company’s stakeholders. The Triple Bottom Line principle, anchored in the Novo Nordisk 
Way, is the foundation that makes it possible to optimise the use of resources and maximise 
value creation in a sustainable way.

ACCOMPLISHMENTS AND RESULTS 2016

5

RESOURCES

FOCUS

VALUE CREATED

EXTERNAL

Capital provided  
by investors

Insights from patients 
and expertise from 
academic and 
educational institutions

Raw materials 

INTERNAL

Financial resources 
to invest in R&D, 
production capacity 
and customer outreach

A skilled and  
diverse workforce

WE DISCOVER, DEVELOP AND MANUFACTURE 
INNOVATIVE BIOLOGICAL MEDICINES AND 
MAKE THEM ACCESSIBLE TO PATIENTS 
THROUGHOUT THE WORLD

s

Diabet e

H

a

e

m

o

O

b

e

s

i
t

y

s
er

o w t h disord

PATIENTS

p

hilia

G r

OUR STRATEGY

Improved health and 
quality of life for 
people with diabetes 
and other serious 
chronic diseases

Return to 
shareholders

Contributions 
to communities

Tax contributions

Job creation 
and productivity

Biological research and 
manufacturing facilities

NOVO NORDISK WAY

Capacity and 
competence building 

THE TRIPLE BOTTOM LINE

9.9

DKK BILLION EXPENSED ON
COMPANY INCOME TAX
(+14%)

FINANCIALLY
RESPONSIBLE

37.9

DKK BILLION IN 
NET PROFIT 
(+9%)

28

MILLION PATIENTS 
USE OUR DIABETES 
CARE PRODUCTS
(+4%)

59/41

% MEN/WOMEN 
IN MANAGEMENT 
(0%)

PATIENTS

92

3,293

THOUSAND TONS OF 
CO2 EMISSIONS
(–14%)

THOUSAND M3 
WATER CONSUMPTION
(+5%)

SOCIALLY
RESPONSIBLE

ENVIRONMENTALLY
RESPONSIBLE

For more information, visit us on novonordisk.com or

NOVO NORDISK ANNUAL REPORT 20166

ACCOMPLISHMENTS AND RESULTS 2016

2016 PERFORMANCE 
AND 2017 OUTLOOK

FINANCIAL PERFORMANCE 

Novo Nordisk’s 2016 performance for sales 
and adjusted operating profit growth were 
both in line with the guidance provided in 
February 2016, although in the lower end 
of the ranges reflecting a more challenging 
competitive situation in the USA. The free 
cash flow exceeded the outlook provided in 
February 2016, explained by a positive 
effect from settlement of tax cases related 
to prior years. Capital expenditure and 
other results were in line with the latest 
guidance provided in October 2016.

SALES DEVELOPMENT
Sales increased by 6% measured in local 
currencies and by 4% in Danish kroner. 
Sales growth was realised within both 
diabetes care and biopharmaceuticals, with 
the majority of growth originating from 
Tresiba®, Victoza®, Saxenda® and 
Norditropin® while sales of modern 
insulin and NovoSeven® declined.

All regions contributed to sales growth; 
however, the USA was the largest 
contributor with 37% share of growth 
measured in local currencies, followed by 
International Operations and Region China 
contributing 32% and 19% respectively. 
Sales growth of 4 % in the USA was 

positively impacted by approximately  
1 percentage point primarily due to 
non-recurring adjustments to rebates in 
the Medicaid patient segment related to 
Norditropin®. Sales growth in International 
Operations of 14% measured in local 
currencies was positively impacted by 
approximately 2.5 percentage points due 
to the significant inflationary effects in 
Argentina and Venezuela.

In the following sections, unless otherwise 
noted, market data are based on moving 
annual total (MAT) from November 2016 
and November 2015 provided by the 
independent data provider IMS Health.

DIABETES CARE SALES 
DEVELOPMENT
Sales of diabetes and obesity care products 
increased by 6% measured in local curren - 
cies and by 4% in Danish kroner to DKK 
88,949 million. Novo Nordisk is the world 
leader in diabetes care with a global value 
market share of 27%.

INSULIN 
Sales of insulin increased by 3% measured 
in local currencies and were unchanged in 
Danish kroner at DKK 63,059 million. 

SALES GROWTH

 •  In local currencies
 •  In DKK as reported

SALES BY SEGMENT

 Biopharmaceuticals
 Diabetes and obesity care

%

25

20

15

10

5

0

2012 2013 2014 2015 2016

DKK billion

125

100

75

50

25

0

2012 2013 2014 2015 2016

Measured in local currencies, sales growth 
was driven by International Operations and 
Region China. Novo Nordisk is the global 
leader with 46% of the total insulin market 
and 45% of the market for modern insulin 
and new-generation insulin, both measured 
in volume.

Sales of new-generation insulin (Tresiba®, 
Xultophy® and Ryzodeg®) reached DKK 
4,459 million compared with DKK 1,438 
million in 2015.

Sales of Tresiba® (insulin degludec), the 
once-daily new-generation insulin, reached 
DKK 4,056 million compared with DKK 
1,270 million in 2015. The roll-out of 
Tresiba® continues and the product has 
now been launched in 52 countries. In the 
USA, where Tresiba® was launched broadly 
in January 2016, the feedback from 
patients and prescribers is encouraging, 
and the product has achieved wide com - 
mercial and Medicare Part D formulary 
coverage. By the end of 2016, Tresiba® had 
captured a 5.5% market share of the US 
basal insulin market measured by weekly 
total prescriptions. In Japan, where Tresiba® 
was launched in March 2013 with similar 
reimbursement as insulin glargine U100, its 
share of the basal insulin market has grown 

SHARE OF GROWTH 
IN LOCAL CURRENCIES

 Pacific
 Region China
 International Operations
 Europe
 USA

%

100

80

60

40

20

0

2012* 2013 2014* 2015 2016
*  In 2012 and 2014, Japan & Korea contributed –1% to 

the total growth.

NOVO NORDISK ANNUAL REPORT 2016ACCOMPLISHMENTS AND RESULTS 2016

7

DEVELOPMENT IN COSTS 
Costs in % of sales

 •  Sales and distribution
 •  Cost of goods sold
 •  Research and development
 •  Administration

%

40

30

20

10

0

50

40

30

20

10

0

OPERATING PROFIT

 Operating profit

NET PROFIT

 •  Net profit margin (right)
 Net profit (left)

DKK billion

DKK billion

40

30

20

10

0

%

40

30

20

10

0

2012 2013 2014 2015 2016

2012 2013 2014 2015 2016

steadily, and Tresiba® has now captured 
39% of the basal insulin market measured 
by monthly value market share. Similarly, 
Tresiba® has shown solid penetration in 
other markets with reimbursement at a 
similar level to insulin glargine U100, 
whereas penetration remains modest in 
markets with restricted market access.

Xultophy® (IDegLira), a once-daily single-
injection combination of insulin degludec 
(Tresiba®) and liraglutide (Victoza®), is 
currently marketed in nine countries, and 
launch activities are progressing as 
planned. In November 2016, Xultophy® 
100/3.6 was approved by the US Food and 
Drug Administration (FDA) and Novo 
Nordisk plans to launch the product in first 
half of 2017. 

Ryzodeg®, a soluble formulation of insulin 
degludec and insulin aspart, has now been 
marketed in 10 countries, and feedback 
from patients and prescribers is encour-
aging. 

Sales of modern insulin decreased by 3% in 
local currencies and by 5% in Danish kroner 
to DKK 47,510 million. Sales declined in the 
USA, Europe and Pacific partly offset by a 
positive contribution from International 
Operations and China. Sales of modern 
insulin and new-generation insulin in total 
constitute 82% of Novo Nordisk’s sales of 
insulin measured in value.

VICTOZA®
(GLP-1 THERAPY FOR TYPE 2 DIABETES)
Victoza® sales increased by 12% in local 
currencies and by 11% in Danish kroner to 
DKK 20,046 million. Sales growth is driven 
by the USA and International Operations. 
The GLP-1 segment’s value share of the 
total diabetes care market has increased to 

9.8% compared with 8.0% in 2015. 
Victoza® is the market leader in the GLP-1 
segment with a 58% value market share.

OTHER DIABETES AND OBESITY CARE
Sales of other diabetes and obesity care, 
which predominantly consists of needles, 
oral antidiabetic products and Saxenda®, 
increased by 26% in local currencies and 
by 24% in Danish kroner to DKK 5,844 
million. Saxenda®, liraglutide 3 mg for 
weight management, was launched in 
May 2015 and sales were DKK 1,577 
million in 2016 compared with DKK 460 
million in 2015. In the USA, promotional 
activities are progressing as planned, and 
Saxenda® is now the market-leading 
anti-obesity medication measured in value. 
Saxenda® has now been launched in 15 
countries. 

BIOPHARMACEUTICAL 
SALES DEVELOPMENT
Sales of biopharmaceutical products 
increased by 4% measured in local curren - 
cies and by 2% in Danish kroner to DKK 
22,831 million. Sales growth is primarily 
driven by International Operations, the 
USA, Europe and Pacific.

HAEMOPHILIA
(BLEEDING DISORDERS THERAPY)
Sales of haemophilia products were 
unchanged in local currencies and 
decreased by 2% in Danish kroner to DKK 
10,472 million. The sales development was 
negatively impacted by lower NovoSeven® 
sales in the USA due to increased compe-
tition and patients participating in clinical 
trials with competing drugs, partly offset 
by the roll-out of NovoEight® in Europe 
and the USA and by sales growth for 
NovoSeven® in Pacific.

2012 2013 2014 2015 2016

NORDITROPIN®
(GROWTH HORMONE THERAPY)
Sales of Norditropin® increased by 14% 
measured in local currencies and by 12% in 
Danish kroner to DKK 8,770 million. The 
sales growth is primarily derived from the 
USA reflecting a significant positive non- 
recurring adjustment to rebates in the 
Medicaid patient segment relating to the 
period 2010–2015. This positive impact has 
been partly offset by lower volumes. Novo 
Nordisk is the leading company in the 
global growth hormone market with a 
23% market share measured in volume.

OTHER BIOPHARMACEUTICALS
Sales of other products within biopharma-
ceuticals, which predominantly consist of 
hormone replacement therapy-related 
(HRT) products, declined by 6% measured 
in local currencies and by 7% in Danish 
kroner to DKK 3,589 million. The sales 
decline reflected a negative impact from 
the launch of a generic version of Vagifem® 
in the USA in the fourth quarter.

DEVELOPMENT IN COSTS 
AND OPERATING PROFIT
The cost of goods sold increased by 6% 
to DKK 17,183 million, resulting in a gross 
margin of 84.6%, compared with 85.0% 
in 2015 measured in Danish kroner. The 
gross margin was negatively impacted 
by a negative product mix due to lower 
NovoSeven® sales partly countered by 
higher Victoza® sales and a negative price 
impact reflecting lower modern insulin 
prices in the USA, which was partly offset 
by the positive contribution from the non- 
recurring Medicaid rebate adjustment. 

CONTINUED

NOVO NORDISK ANNUAL REPORT 20168

ACCOMPLISHMENTS AND RESULTS 2016

Sales and distribution costs increased by 
3% in local currencies and were unchanged 
in Danish kroner to DKK 28,377 million. 
The modest increase in costs is driven by 
sales force investments in selected 
countries in International Operations and 
promotional activities in selected countries 
within Pacific and Europe, partly offset by 
lower sales and distribution costs in the 
USA reflecting cost management. 

Research and development costs increased 
by 7% in both local currencies and Danish 
kroner to DKK 14,563 million. The increase 
in costs reflects higher research costs for 
diabetes and obesity projects as well as 
impairment charges of intangible assets 
related to a number of early-stage projects 
in connection with the updated research 
and development strategy. Development 
costs increased due to the initiation of the 
PIONEER programme for oral semaglutide, 
where all 10 planned trials have been 
initiated, and the fast-acting insulin aspart 
phase 3b development programme. The 
increase in development costs was partly 
countered by lower costs related to the 
completion of the cardiovascular outcomes 
trial DEVOTE and the SWITCH phase 3b 
development programme, both for insulin 
degludec, as well as the phase 3a pro-
gramme SUSTAIN for the once-weekly 
GLP-1 analogue semaglutide and lower 
Biopharmaceuticals development costs. 

Administration costs increased by 5% in 
local currencies and by 3% in Danish 
kroner to DKK 3,962 million. The higher 
administrative costs are mainly related to 
higher employee-related costs in Inter-
national Operations.

Other operating income (net) was DKK 737 
million compared with DKK 3,482 million in 
2015. The lower level of income reflects the 
non-recurring income from the partial 
divestment of NNIT, an IT service and 
consultancy company, in connection with 
the Initial Public Offering on Nasdaq 
Copenhagen as well as non-recurring 
income related to the out-licensing of 
assets for inflammatory disorders, both 
in 2015.

Operating profit was unchanged in local 
currencies and decreased by 2% in Danish 

OUTLOOK 2017

The current expectations for 2017 are summarised in the table below:

EXPECTATIONS ARE AS REPORTED,  
IF NOT OTHERWISE STATED 

EXPECTATIONS
2 FEBRUARY 2017  

Sales growth 
•  in local currencies 
•  as reported 

Operating profit growth 
•  in local currencies 
•  as reported 

Net financials 

Effective tax rate 

Capital expenditure 

Depreciation, amortisation and impairment losses 

Free cash flow 

–1% to 4% 
Around 2 percentage points higher

–2% to 3% 
Around 2 percentage points higher

Loss of around DKK 2.4 billion

21%–23%

Around DKK 10.0 billion

Around DKK 3.0 billion

DKK 29–33 billion

kroner to DKK 48,432 million. Adjusted for 
the income related to the partial divestment 
of NNIT (DKK 2,376 million) and the income 
related to the out-licensing of assets for 
inflammatory disorders (DKK 449 million), 
both in 2015.

FINANCIAL ITEMS (NET) 
AND TAX
Financial items (net) showed a net loss of 
DKK 634 million compared with a net loss 
of DKK 5,961 million in 2015.

In line with Novo Nordisk’s treasury policy, 
the most significant foreign exchange risks 
for the group have been hedged, primarily 
through foreign exchange forward con - 
tracts. The foreign exchange result was a 
loss of DKK 576 million compared with a 
loss of DKK 5,898 million in 2015. The 
result in 2016 reflects loss on foreign 
exchange hedging involving especially the 
US dollar, Japanese yen and Chinese yuan 
versus the Danish krone. 

The effective tax rate for 2016 was 20.7%. 
The higher tax rate compared with the 
2015 level of 19.8% reflects the tax-free 
gain from the partial divestment of NNIT in 
2015, offset by a positive effect from 
settlement of tax cases related to prior 
years and the reduction of the corporate 
income tax rate in Denmark from 23.5% in 
2015 to 22.0% in 2016.

CAPITAL EXPENDITURE AND 
FREE CASH FLOW

Net capital expenditure for property, plant 
and equipment was DKK 7.1 billion com - 
pared with DKK 5.2 billion in 2015. Net 
capital expenditure was primarily related to 
investments in a new production facility for 
a range of diabetes active pharmaceutical 
ingredients, a new diabetes care filling 
capacity and an expansion of the manu-
facturing capacity for biopharmaceutical 
products. 

Free cash flow was DKK 40.0 billion com- 
pared with DKK 34.2 billion in 2015. The 
17% increase compared with 2015 primarily 
reflects higher cash flow from operating 
activities including a lower level of tax 
payments in 2016 due to a positive effect 
from settlement of tax cases related to prior 
years. The higher free cash flow is further 
positively impacted by a higher net profit in 
2016, partly countered by a planned 
increase in inventory levels and trade 
receivables as well as the non-recurring cash 
impact from the partial divestment of NNIT 
in 2015.

OUTLOOK 2017
For 2017, sales growth is expected to be in 
the range of a decline of 1% to a growth of 
4%, measured in local currencies. This 
reflects expectations for continued robust 
performance for Victoza® and Tresiba® as 
well as a contribution from Saxenda® and 
Xultophy®. These sales drivers are expected 
to be partly countered by an impact from 
lower realised prices in the USA, especially in 
the basal insulin and growth hormone 
segments, the loss of exclusivity for products 
within hormone replacement therapy in the 
USA, further intensifying competition within 
diabetes and biopharmaceuticals especially 
in the USA, as well as adverse macro-
economic conditions in several markets in 

KEY INVOICING  ANNUAL IMPACT ON NOVO NORDISK’S OPERATING 
PROFIT OF A 5% MOVEMENT IN CURRENCY 
CURRENCIES 

HEDGING PERIOD 
(MONTHS)

USD 

CNY 

JPY 

GBP 

CAD 

DKK 2,100 million 

DKK 320 million 

DKK 200 million 

DKK 90 million 

DKK 80 million 

12
*
9

 14

12

11

* Chinese yuan traded offshore (CNH) used as proxy when hedging Novo Nordisk’s CNY currency exposure.

NOVO NORDISK ANNUAL REPORT 2016PERFORMANCE AGAINST 
LONG-TERM FINANCIAL TARGETS

Operating profit growth

Operating profit growth adjusted*

Operating profit after tax to net operating assets

Cash to earnings

Cash to earnings (three-year average) 

2016

Target

(2.0%)

3.9%

150.2%

105.4%

102.4%

5%

125%

90%

*   Growth in operating profit for 2015 and 2016 are adjusted for DKK 2,376 million for the partial divestment of NNIT and  

DKK 449 million for the income related to the out-licensing of assets for inflammatory disorders, both in 2015.

International Operations. Growth in 2017 is 
expected to be unevenly distributed across 
the quarters as growth is expected to be 
impacted by two non-recurring events; the 
adjustment to Medicaid rebates in 2016 for 
Norditropin®, which primarily impacts the 
first quarter of 2017, and the launch of a 
generic version of Vagifem® in the USA, 
which impacts the first three quarters of 
2017. Given the current level of exchange 
rates versus the Danish krone, growth 
reported in DKK is expected to be around 
2 percentage points higher than the local 
currency level. 

For 2017, operating profit growth is 
expected to be in the range of a decline of 
2% to a growth of 3%, measured in local 
currencies. The expectation for operating 
profit growth primarily reflects the modest 
outlook for sales growth. The outlook also 
reflects a modest increase in both sales and 
distribution costs to support continued 
launch activities and in research and 
development costs to support the progress 
of Novo Nordisk’s pipeline. Given the current 
level of exchange rates versus the Danish 
krone, growth reported in DKK is expected 
to be around 2 percentage points higher 
than the local currency level. 

For 2017, Novo Nordisk expects financial 
items (net) to be a loss of around DKK 2.4 
billion. The current expectation reflects 
losses associated with foreign exchange 
hedging contracts, mainly related to the US 
dollar, Japanese yen and Chinese yuan 
versus the Danish krone. 

The effective tax rate for 2017 is expected to 
be in the range of 21–23%, a level broadly 
similar to the statutory corporate tax rate in 
Denmark of 22%. 

Capital expenditure is expected to be 
around DKK 10.0 billion in 2017, primarily 
related to investments in additional capacity 
for active pharmaceutical ingredient 
production within diabetes care, a capacity 
expansion of the diabetes care filling and an 
expansion of the manufacturing capacity for 
biopharmaceutical products. Depreciation, 
amortisation and impairment losses are 
expected to be around DKK 3.0 billion. Free 

cash flow is expected to be DKK 29–33 
billion. The lower level of free cash flow 
compared with the DKK 40.0 billion in free 
cash flow in 2016 reflects increased capital 
expenditures in 2017 and a low level of tax 
payments in 2016 due to settlement of tax 
cases related to prior years. 

All of the above expectations are based on 
the assumptions that the global economic 
and political environment will not significantly 
change business conditions for Novo Nordisk 
during 2017, and that currency exchange 
rates, especially the US dollar, will remain at 
the current level versus the Danish krone. 

Novo Nordisk has hedged expected net cash 
flows in a number of invoicing currencies 
and, all other things being equal, move-
ments in key invoicing currencies will impact 
Novo Nordisk’s operating profit as outlined 
in the table on the opposite page. 

FORWARD-LOOKING 
STATEMENT
Novo Nordisk’s reports filed with or 
furnished to the US Securities and Exchange 
Commission (SEC), including this document 
and the Form 20-F, both expected to be 
filed with the SEC in February 2017, and 
written information released, or oral 
statements made, to the public in the future 
by or on behalf of Novo Nordisk, may 
contain forward-looking statements. Words 
such as ‘believe’, ‘expect’, ‘may’, ‘will’, ‘plan’, 
‘strategy’, ‘prospect’, ‘foresee’, ‘estimate’, 
‘project’, ‘anticipate’, ‘can’, ‘intend’, ‘target’ 
and other words and terms of similar 
meaning in connection with any discussion 
of future operating or financial performance 
identify forward-looking statements. 
Examples of such forward-looking state-
ments include, but are not limited to: 

•   statements of targets, plans, objectives or 
goals for future operations, including 
those related to Novo Nordisk’s products, 
product research, product development, 
product introductions and product 
approvals as well as cooperation in 
relation thereto

ACCOMPLISHMENTS AND RESULTS 2015

9

•   statements containing projections of or 
targets for revenues, costs, income (or 
loss), earnings per share, capital expen d-
itures, dividends, capital structure, net 
financial and other financial measures 

•   statements regarding future economic 

performance, future actions and outcome 
of contingencies such as legal proceedings

•   statements regarding the assumptions 

underlying or relating to such statements.

In this document, examples of forward-
looking statements can be found under 
the heading ‘2016 performance and 2017 
outlook‘ and elsewhere.

These statements are based on current 
plans, estimates and projections. By their 
very nature, forward-looking statements 
involve inherent risks and uncertainties, 
both general and specific. Novo Nordisk 
cautions that a number of important 
factors, including those described in this 
document, could cause actual results to 
differ materially from those contemplated 
in any forward-looking statements.

Factors that may affect future results 
include, but are not limited to, global as well 
as local political and economic conditions, 
including interest rate and currency 
exchange rate fluctuations, delay or failure 
of projects related to research and/or 
development, unplanned loss of patents, 
interruptions of supplies and production, 
product recalls, unexpected contract 
breaches or terminations, government-
mandated or market-driven price decreases 
for Novo Nordisk’s products, introduction of 
competing products, reliance on information 
technology, Novo Nordisk’s ability to 
successfully market current and new 
products, exposure to product liability 
and legal proceedings and investigations, 
changes in governmental laws and related 
interpretation thereof, including on 
reimbursement, intellectual property 
protection and regulatory controls on 
testing, approval, manufacturing and 
marketing, perceived or actual failure to 
adhere to ethical marketing practices, 
investments in and divestitures of domestic 
and foreign companies, unexpected growth 
in costs and expenses, failure to recruit and 
retain the right employees, and failure to 
maintain a culture of compliance.

Please also refer to the overview of risk 
factors in ‘Risk management – Protecting 
long-term value creation’ on pp 40–43.

Unless required by law, Novo Nordisk is 
under no duty and undertakes no obli gation 
to update or revise any forward-looking 
statement after the distribution 
of this document, whether as a result of 
new information, future events or otherwise.

NOVO NORDISK ANNUAL REPORT 201610 ACCOMPLISHMENTS AND RESULTS 2016

RESEARCH AND DEVELOPMENT
RESEARCH AND DEVELOPMENT
RESEARCH AND DEVELOPMENT

2016 was a year in which Novo Nordisk 
made significant progress in its research and 
development pipeline and reached several 
milestones. 

Below are the highlights from the key 
development projects. On pp 20–21, the 
pipeline overview shows all the compounds 
in clinical development, and further details 
on clinical trials can be found in the com - 
pany announcements and press releases 
published by Novo Nordisk during 2016, 
which are available on novonordisk.com.

UPDATED R&D STRATEGY
In October 2016, Novo Nordisk updated its 
R&D strategy and priorities to reflect the 
increasingly challenging payer environment, 
particularly in the US market, by applying an 
even higher innovation threshold for pro - 
gressing R&D projects. Novo Nordisk will 
further intensify exploration of current assets 
in adjacent disease areas of high unmet need 
as well as identify new assets using our 
existing technology platform. In addition 
to the other areas, NASH (non-alcoholic 
steatohepatitis), diabetic kidney disease and 
cardiovascular disease are new areas to be 
pursued, both in research and development.

As a result of the updated R&D strategy and 
priorities, Novo Nordisk decided not to 
progress its current development projects 
within oral insulin and combinations 
involving oral insulin. In addition, a number 
of changes to the portfolio of early-stage 
projects were also implemented. Further-
more, Novo Nordisk intends to strengthen 
its activities for in-licensing of early- and 
mid-stage projects as well as external 
academic collaborations. Novo Nordisk’s 
current late-stage development portfolio 
was not affected by the changes.

 DIABETES 

In January and February 2016, the results 
from the two double-blinded phase 3b trials 
SWITCH 1 and 2 were announced. The 
primary endpoint of the SWITCH 1 trial was 
met by showing a statistically significantly 
lower rate of severe or blood glucose 
confirmed symptomatic hypoglycaemia 
during the maintenance period of 11% for 
people with type 1 diabetes treated with 
Tresiba® compared to insulin glargine U100. 
The primary endpoint of the SWITCH 2 trial 
was also met by showing a statistically 
significantly lower rate of severe or blood 
glucose confirmed symptomatic hypo-
glycaemia during the maintenance period 
of 30% for people with type 2 diabetes 
treated with Tresiba® compared to insulin 
glargine U100.

In February 2016, Novo Nordisk initiated the 
first phase 3a trial with oral semaglutide, an 
oral formulation of Novo Nordisk’s long- 
acting GLP-1 analogue semaglutide using 
Emisphere Eligen® technology. The global 
PIONEER programme comprises 10 clinical 
trials in total. 

In March 2016, Novo Nordisk announced 
that, in the LEADER study, Victoza® signi - 
ficantly reduced the risk of the composite 
primary endpoint of cardiovascular (CV) 
death, non-fatal myocardial infarction 
and non-fatal stroke by 13%, and the 
secondary endpoint of CV mortality was 
also signi ficantly reduced by 22% versus 
placebo, when added to standard of care 
in 9,340 adults with type 2 diabetes at 
high CV risk.

In April 2016, Novo Nordisk announced 
results from the SUSTAIN 6 trial, where 
semaglutide, a GLP-1 analogue admin-
istered once weekly, when added to 
standard of care, statistically significantly 
reduced the risk of the composite primary 
endpoint of cardiovascular death, non-fatal 
myocardial infarction and non-fatal stroke 
by 26% compared to placebo in a study 
with 3,297 adults with type 2 diabetes with 
elevated cardiovascular risk. In December 
2016, Novo Nordisk filed semaglutide for 
regulatory approval in the US and the EU, 
based on the results from the six SUSTAIN 
trials.

In October 2016, Novo Nordisk announced 
that it had received a Complete Response 
Letter (CRL) from the US Food and Drug 
Administration (FDA) regarding the New 
Drug Application (NDA) for fast-acting 
insulin aspart. In the letter, the FDA 
requested additional information related to 
the assay for the immunogenicity and the 
assay used to generate the clinical phar-
maco kinetics data before the review of the 
NDA could be completed. Novo Nordisk 
expects to resubmit the fast-acting insulin 
aspart NDA as a class II re-submission within 
the next three months. In January 2017, 
Novo Nordisk announced that the European 
Commission had granted marketing 
authorisation for Fiasp® for the treatment of 
diabetes in adults and that Novo Nordisk 
had also received marketing authorisation 
for Fiasp® from Health Canada.

In November 2016, Novo Nordisk an-
nounced that the FDA had approved the 
New Drug Application (NDA) for Xultophy® 
100/3.6, a once-daily, single-injection fixed 
combination of long-acting insulin degludec 
(Tresiba®) and the GLP-1 analogue lira-
glutide (Victoza®). Xultophy® 100/3.6 is 

indicated as an adjunct to diet and exercise 
to improve glycaemic control in adults with 
type 2 diabetes inadequately controlled on 
basal insulin (less than 50 units daily) or 
liraglutide (less than or equal to 1.8 mg 
daily). 

In November 2016, Novo Nordisk an-
nounced the headline results from the 
DEVOTE trial, a long-term, randomised, 
double-blinded and event-driven trial 
conducted to confirm the cardiovascular 
safety of Tresiba® (insulin degludec) 
compared to insulin glargine U100 when 
added to standard of care. In the trial, more 
than 7,500 people with type 2 diabetes at 
high risk of major adverse cardiovascular 
events were treated for a period of approx - 
imately two years. The primary endpoint of 
the DEVOTE study was defined as the 
MACE composite outcome of the first 
occurrence of cardiovascular death, non- 
fatal myocardial infarction or non-fatal 
stroke and showed a hazard ratio of 0.91 in 
favour of Tresiba® relative to insulin glargine 
U100, with no statistically significant 
difference between the two treatments. In 
the trial, Tresiba® demonstrated superiority 
on the secondary confirmatory endpoint of 
severe hypoglycaemia: 27% fewer patients 
in the Tresiba® treated group experienced 
an episode of severe hypoglycaemia, 
resulting in a 40% overall reduction in total 
episodes of adjudicated severe hypoglycae-
mia with Tresiba® compared to insulin 
glargine U100.  

  OBESITY AND OTHER 
AREAS

In November 2016, Novo Nordisk initiated a 
phase 2 dose-finding trial in patients with 
NASH (non-alcoholic steatohepatitis) to 
investigate the effect of subcutaneous 
semaglutide once daily for 72 weeks on the 
histological resolution of NASH. The trial 
will include 372 patients globally random- 
ised to one of three doses of semaglutide 
or placebo and is planned to conclude in 
2019.

 HAEMOPHILIA

In first half of 2016, Novo Nordisk sub-
mitted the Marketing Authorisation 
Application (MAA) to the European 
Medicines Agency (EMA) and the Biologics 
Licence Application (BLA) to the FDA for the 
approval of long-acting factor IX, nonacog 
beta pegol. Nonacog beta pegol is a 
glycopegylated recombinant factor IX with 
a significantly improved pharmacokinetic 
(PK) profile, developed for patients with 
haemophilia B. 

NOVO NORDISK ANNUAL REPORT 2016SOCIAL PERFORMANCE 

Social performance has three dimensions: 
improving access to medical treatment and 
quality of care for patients, offering a 
healthy and engaging working environ-
ment, and providing assurance that 
responsible business practices are in place, 
with the aim of contributing to the 
communities in which the company 
operates. 

at or below the pricing policy price in the 
LDCs decreased from 411,000 in 2015 to 
349,000 in 2016. Beyond this scheme, Novo 
Nordisk sells human insulin at similar prices 
in low-income countries. In 2016, an 
estimated 6.5 million people were treated 
with insulin below the LDC ceiling price 
worldwide compared with 5.5 million 
people in 2015. 

PATIENTS 
Of the 415 million people living with 
diabetes worldwide, three out of four live in 
low- and middle-income countries with 
weak healthcare systems, implying that 
millions of people have inadequate access 
to diabetes care. 

Novo Nordisk’s strategy for global access to 
diabetes care addresses this unmet need. 
The company’s long-term target is to reach 
40 million people with its diabetes care 
products by 2020 – double the 2010 base - 
line number. 

Novo Nordisk provided medical treatments 
to an estimated 28 million people with 
diabetes worldwide in 2016, compared with 
26.8 million in 2015. This 4% increase was 
driven by sales of human insulin (0.6 million 
people) and modern and new-generation 
insulin (0.5 million people). 

Current projections show that it will not be 
possible to reach this target. This is due to a 
more challenging market environment than 
anticipated in 2013 when the long-term 
target was set. Novo Nordisk remains 
committed to continuing its efforts to reach 
more patients and improve diabetes care. In 
2016, the company announced a new Novo 
Nordisk Access to Insulin Commitment with 
a broader scope to replace the longstanding 
differential pricing policy. It provides low- 
income countries and humanitarian relief 
organisations with an effective guarantee 
that Novo Nordisk will ensure availability of 
low-priced human insulin at a lower ceiling 
price than the previous pricing policy. In 
2017, the price will be 4 US dollars per vial. 

Novo Nordisk sold human insulin according 
to the company’s differential pricing policy 
in 22 of the 48 Least Developed Countries 
in 2016, compared with 23 countries in 
2015. The pricing policy is offered through 
government tenders or private market 
distributors to all Least Developed Countries 
(LDCs) as defined by the UN. In 2016, the 
ceiling price for insulin treatment per patient 
per day was USD 0.18, while the average 
realised price for insulin sold under the 
programme was USD 0.15. The total 
number of people treated with insulin sold 

By the end of 2016, solid progress had been 
achieved by Changing Diabetes® pro-
grammes in reaching more people with 
diabetes and building healthcare capacity. 
The Changing Diabetes® in Children 
programme, launched in 2009, operates in 
nine countries and reaches more than 
14,000 children, who receive insulin 
treatment free of charge. A total of 108 
clinics have been set up, and more than 
7,000 healthcare professionals have been 
trained or retrained. In 2017, the pro-
gramme will be expanded to include 
another five low-income countries, with a 
new ambition of reaching 20,000 children. 
The Changing Diabetes® in Pregnancy 
programme, also launched in 2009, has 
screened more than 48,000 women for 
gestational diabetes, and more than 4,800 
women have been diagnosed and subse-
quently treated. The Base of the Pyramid 
programme has been expanded in Kenya, 
Nigeria and Ghana, and in 2017 the 
programme will be rolled out in Senegal. 

In 2014, Novo Nordisk launched Cities 
Changing Diabetes as a response to the 
dramatic rise of type 2 diabetes in cities, 
also called ‘urban diabetes’. It is a partner-
ship programme with University College 
London and Steno Diabetes Center plus a 
range of local partners, including diabetes 
and health communities, city governments, 
academic institutions, city experts and civil 
society organisations. The aim is to map the 
problem, share solutions and drive concrete 
action to fight the diabetes challenge in 
cities around the world. The partner cities 
are Copenhagen, Houston, Johannesburg, 
Mexico City, Shanghai, Tianjin, Vancouver 
and Rome, representing more than 70 
million citizens.

Donations through the World Diabetes 
Foundation (WDF) in 2016 amounted to 
85 million Danish kroner. The WDF is an 
independent non-profit organisation 
established by Novo Nordisk in 2002 to 
help expand access to diabetes care. The 
foundation invests in sustainable initiatives 
to build healthcare capacity, with the aim of 
improving prevention and treatment of 
diabetes in developing countries. Since 
2002, WDF has provided 122 million US 
dollars in funding to 486 projects in 115 

ACCOMPLISHMENTS AND RESULTS 2016

11

countries. These included projects with a 
focus on prevention and others aimed at 
reaching people in the most remote rural 
areas. Read more on 
worlddiabetesfoundation.org. 

Novo Nordisk also provides financial 
support to improve global access to 
haemophilia care. In 2016, the company 
donated 21 million Danish kroner to the 
Novo Nordisk Haemophilia Foundation, 
established in 2005. The foundation 
supports projects and fellowships in 
developing and emerging economies. 
Initiatives focus on capacity building, 
awareness, diagnosis and patient registries. 
Read more on nnhf.org. 

EMPLOYEES 
In November 2016, Novo Nordisk reduced 
its global workforce by 2% across its 
organisation. The decision was one of 
several actions to reduce operating costs in 
response to a challenging competitive 
environment, especially in the USA. The 
workforce reductions affected R&D units, 
headquarter staff functions and positions in 
the global commercial organisation mainly 
in the USA. At the end of 2016, the total 
number of employees was 42,446, corres - 
ponding to 41,971 full-time positions, which 
is a 3% increase compared with 2015. The 
growth is primarily driven by expansion 
within the International Operations sales 
region and in Product Supply. Employee 
turnover increased from 9.2% in 2015 to 
9.7% in 2016.

Measured on a scale from 1 to 5, with 5 
being the best score, the consolidated score 
in the annual employee survey, eVoice, was 
4.4 in 2016, compared with 4.3 in 2015. 
The survey was conducted in the second 
quarter of 2016 and measures the extent to 
which the organisation is working in accord-
ance with the Novo Nordisk Way. The 2016 
result reflects a strong culture and commit-
ment to the company’s values. 

By the end of 2016, gender diversity among 
managers was 59% men and 41% women. 
Of the newly promoted managers, 43% 
were women. All management teams, from 
entry level upwards, strive for enhanced 
diversity, with the aim of ensuring a robust 
pipeline of talent for management positions.

The average frequency rate of occupational 
accidents with absence in 2016 was 3.0 per 
million working hours, unchanged from 
2015. One Novo Nordisk employee in 
Pakistan died in a work-related accident. 
Novo Nordisk is working with a zero-injury 
mindset and has a long-term commitment 

CONTINUED

NOVO NORDISK ANNUAL REPORT 201612 ACCOMPLISHMENTS AND RESULTS 2016

to continuously improve safety perform ance. 
The link between company values and safety 
behaviour is emphasised to ensure that 
employees always make the safe choice.

ASSURANCE 
Training in business ethics is mandatory and 
a high priority. Annual business ethics 
training is required for all employees, includ - 
ing new hires. Business ethics training is 
therefore a key element of the onboarding 
programmes. In 2016, 99% of all relevant 
employees completed and documented 
their training and passed the related tests, 
compared with 98% in 2015. This high level 
is attributed to the constant focus on and 
communication by senior management of 
the importance of business ethics com-
pliance.

A total of 52 business ethics reviews were 
completed in 2016 with 234 findings, 
compared with 49 reviews in 2015 with 
183 findings. It is Group Internal Audit’s 
assessment that the level of compliance is 
sound. Closure of findings progressed as 
planned, and there were no overdue 
findings as of 31 December 2016.

The global facilitator team conducted 84 
audits of units’ adherence to the Novo 
Nordisk Way. These facilitations covered 
approximately 25,000 employees, 12% of 
whom were interviewed, while feedback 
was collected from almost 1,000 stake-
holders. The facilitations in 2016, as in 
2015, showed a high level of compliance 
with the Novo Nordisk Way. Corrective 
actions and corresponding deadlines were 
agreed with local management for all 
actions. See the article on p 18 and 
novonordisk.com/about-novo-nordisk/
novo-nordisk-way.html for further 
information. A total of 223 supplier audits, 
compared with 240 audits in 2015, were 
conducted in 2016 to assess suppliers’ level 

PATIENTS REACHED WITH 
DIABETES CARE PRODUCTS 
Estimate

 •  Realised
  Target (2020)

Million
50

40

30

20

10

0

of compliance with the company’s 
standards for suppliers. These relate to 
quality as well as to Novo Nordisk’s 
responsible sourcing policy covering the 
environment, labour, human rights and 
business ethics. 

These audits are undertaken by Novo 
Nordisk’s Corporate Quality organisation. 
Of the audits carried out in 2016, 27 
concerned responsible sourcing criteria, on 
par with 2015. Only high-risk suppliers, 
identified through a robust risk assessment, 
are selected for responsible sourcing audits. 
There were no critical findings in 2016. 

Novo Nordisk had six product recalls from 
the market in 2016, of which one was 
critical, compared with two in 2015. Two of 
the recalls were due to inappropriate 
product storage in the external distribution 
chain while four were due to products that 
did not fully meet specifications. Local 
health authorities were informed in all 
instances to ensure that distributors, phar - 
macies, doctors and patients received 
appropriate information. Read more on 
pp 41 and 51. 

In 2016, as in 2015, there were no failed 
inspections by regulatory authorities among 
those resolved at year-end. A total of 74 
inspections were conducted in 2016 at 
Novo Nordisk’s sites, at clinics conducting 
investigations for Novo Nordisk or for 
voluntary ISO 9001 certification, compared 
with 82 inspections in 2015. At year-end, 
49 inspections had been passed and 25 
were unresolved. 

Novo Nordisk acts on its responsibility to 
respect human rights as set out in the UN 
Guiding Principles on Business and Human 
Rights, and observes due diligence. Novo 
Nordisk recognises that the company has a 
number of potential impacts with regard to 
human rights in its operations and business 

relationships. Actions are taken focusing on 
salient issues beyond those already 
addressed by existing programmes such 
as global labour standards and employee 
health and safety, bioethics, responsible 
sourcing and business ethics. In 2016, the 
focus was on human biosamples for 
research use, patient safety and security. 
The company has also strengthened con - 
sult ations with patients. As of this year, 
reporting on respect of human rights, using 
the UN Guiding Principles Reporting 
Framework, is available in the Communi-
cation on Progress at novonordisk.com/
annualreport.

The consolidated reputation score was 79.2 
in 2016, compared with 82.4 in 2015. Data 
was collected from January through October 
2016. Although still a strong score, the 
decline reflects a general trend across the 
healthcare sector. Reputation among key 
stakeholders – people with diabetes, general 
practitioners, diabetes specialists and 
employees – is an indicator of the extent to 
which the company lives up to their expect - 
ations and the likelihood that they will trust, 
support and engage with the company. 

LONG-TERM SOCIAL 
TARGETS 
Novo Nordisk has set three long-term social 
targets to support long-term financial 
performance, balancing responsibility with 
profitability, with the aim of creating 
sustainable value for shareholders and other 
stakeholders. The social targets reflect 
strategic priorities to be a sustainable 
business: helping people live better lives, 
working the Novo Nordisk Way and safe - 
guarding the reputation of the company. 

For further information about social 
performance, see the social statement on 
pp 98–101 and the Communication on 
Progress at novonordisk.com/annualreport.

WORKING THE NOVO NORDISK WAY 
Average score in annual employee survey 

COMPANY REPUTATION 
Mean score among key stakeholders  

 •  Realised
   Target

Scale

5

4

3

2

1

 •  Realised
   Target

Scale

100

80

60

40

20

0

2012 2013 2014 2015 2016

2012 2013 2014 2015 2016

2012 2013* 2014 2015 2016

*  In 2013, data for people with diabetes and employees 

are not included due to lack of availability.

NOVO NORDISK ANNUAL REPORT 2016ACCOMPLISHMENTS AND RESULTS 2016

13

ENVIRONMENTAL PERFORMANCE

Novo Nordisk measures environmental 
performance across four dimensions: use of 
resources, emissions, organic residues and 
waste. All of Novo Nordisk’s production 
facilities are certified according to ISO 
14001. The production of active pharma-
ceutical ingredients in Kalundborg, 
Denmark, is also certified according to 
ISO 50001.

In line with expectations, use of resources 
and waste increased, while organic residues 
and CO2 emissions from energy use at 
production sites and product distribution 
decreased.

RESOURCES
Despite a sharp focus on process optimi-
sations, energy use increased by 6% and 
water use by 5% due to increases in 
production, increased capacity and 
expansions to meet market demands. Two 
facilities are located in regions subject to 
high water stress, consuming 6% of the 
total water consumption used at Novo 
Nordisk sites. There were no water short - 
age incidents and, overall, water consump-
tion at these facilities decreased in 2016.

EMISSIONS, ORGANIC 
RESIDUES AND WASTE
Novo Nordisk’s climate action programme 
aims to reduce CO2 emissions throughout 
the value chain. The current focus includes 
energy used in production, distribution of 
products, company cars and business 
flights. As of 2015, indirect emissions from 
the supply chain are included in the climate 
action programme. Novo Nordisk engages 

with strategic suppliers with the aim of 
increasing energy efficiency and shifting to 
renewable energy. 

LONG-TERM 
ENVIRONMENTAL TARGETS 

While energy consumption increased, the 
overall CO2 emissions from energy con sump-
tion decreased from 107,000 tons to 92,000 
tons. This is a result of ongoing conversion 
to less CO2 intensive energy sources as part 
of the effort to grow the share of renewable 
energy. At the end of 2016, 78% of all 
power for production came from renewable 
sources. All but one production site in 
Denmark use gas from biogas plants, and 
the facility in Brazil makes steam from 
certified wood. The remaining production 
facilities use natural gas.

CO2 emissions from product distribution 
decreased by 12% to 38,000 tons due to 
continuous conversion from air transport to 
distribution by sea. 

Organic residues, a by-product of the 
production of active pharmaceutical 
ingredients (API), decreased slightly due to 
changes in the product mix of API. The 
energy in these residues is first recovered in 
biogas plants, and the digested slurry is 
then used as fertiliser on local farmland.

Waste increased by 9% compared with 
2015, mainly due to increased pilot 
production where regeneration of ethanol 
is not possible. Reducing ethanol waste is a 
high priority for Novo Nordisk, and efficient 
regeneration plants enable repeated reuse 
of the ethanol.

The long-term ambition is to decouple 
consumption of water and energy from 
sales growth. The current target is set as a 
maximum of half of the percentage 
increase in sales in local currencies, 
measured as a three-year average. In 2016, 
sales increased by 6% in local currencies 
while energy consumption increased by 6% 
and water consumption increased by 5%. 
The lower sales growth reflects the chal - 
lenging business environment in 2016, 
while the increased consumption of energy 
and water is the result of new capacity 
building to meet market demands. Under 
these circumstances, it is not feasible to 
meet the current targets for the foresee-
able future. New targets are being 
developed to replace them. 

In 2015, Novo Nordisk set a target for all 
production sites to use electricity from 
renewable sources by 2020. The company 
has signed up to the RE100 initiative, a 
coalition of companies, committed to 
100% renewable electricity led by The 
Climate Group in partnership with CDP, a 
not-for-profit that runs the global disclosure 
system for environmental impacts.

Novo Nordisk plans to set targets for other 
focus areas under the climate ambition 
programme. The ambition is to align the 
targets with the goals of the Paris Agree-
ment to keep the rise in global temperature 
well below 2 degrees Celcius.

For additional information about environ-
mental performance, see the environmental 
statement on pp 104–106 and the Commu-
ni cation on Progress at novonordisk.com/
annualreport.

ENERGY CONSUMPTION

WATER CONSUMPTION

SHARE OF RENEWABLE POWER 
FOR PRODUCTION

 •  Realised
  Target (not to exceed)

 •  Realised
  Target (not to exceed)

 •  Realised 
  Target

1,000,000 GJ

1,000,000 m3

4

3

2

1

0

4

3

2

1

0

%

100

80

60

40

20

0

2012 2013 2014 2015 2016

2012 2013 2014 2015 2016

2012 2013 2014 2015 2016

NOVO NORDISK ANNUAL REPORT 201614 ACCOMPLISHMENTS AND RESULTS 2016 
14 ACCOMPLISHMENTS AND RESULTS 2016

PERFORMANCE HIGHLIGHTS

2012 

2013 

2014 

2015 

2016 

2015–2016

FINANCIAL PERFORMANCE 
Net sales 

78,026 

83,572 

88,806 

107,927 

111,780 

Sales growth in local currencies1 
Currency effect (local currency impact) 

11.6% 
6.0% 

11.9% 
(4.8%) 

8.3% 
(2.0%) 

8.4% 
13.1% 

5.5% 
(1.9%) 

Net sales growth as reported 

17.6% 

7.1% 

6.3% 

21.5% 

3.6% 

Depreciation, amortisation and impairment losses 
Operating profi t 
Net fi nancials 
Profi t before income taxes 
Net profi t for the year 

Total assets 
Equity 

Capital expenditure, net 
Free cash fl ow1 

FINANCIAL RATIOS
Percentage of sales:
Sales outside Denmark  
Sales and distribution costs 
Research and development costs  
Administrative costs 

Gross margin1 
Net profi t margin1 
Effective tax rate1 
Equity ratio1 
Return on equity1 
Cash to earnings1 
Payout ratio1 
Payout ratio adjusted for the partial divestment 
of NNIT A/S 

LONG-TERM FINANCIAL TARGETS 
Operating profi t growth 
Operating profi t growth adjusted 
Operating profi t growth in local currencies 
Operating profi t after tax to net operating assets1 
Cash to earnings (three-year average) 

2,693 
29,474 
(1,663) 
27,811 
21,432 

65,669 
40,632 

3,319 
18,645 

99.4% 
27.6% 
14.0% 
4.2% 

82.7% 
27.5% 
22.9% 
61.9% 
54.9% 
87.0% 
45.3% 

2,799 
31,493 
1,046 
32,539 
25,184 

70,337 
42,569 

3,207 
22,358 

99.4% 
28.0% 
14.0% 
4.2% 

83.1% 
30.1% 
22.6% 
60.5% 
60.5% 
88.8% 
47.1% 

3,435 
34,492 
(396) 
34,096 
26,481 

77,062 
40,294 

3,986 
27,396 

99.5% 
26.2% 
15.5% 
4.0% 

83.6% 
29.8% 
22.3% 
52.3% 
63.9% 
103.5% 
48.7% 

2,959 
49,444 
(5,961) 
43,483 
34,860 

91,799 
46,969 

5,209 
34,222 

99.7% 
26.2% 
12.6% 
3.6% 

85.0% 
32.3% 
19.8% 
51.2% 
79.9% 
98.2% 
46.6% 

3,193 
48,432 
(634) 
47,798 
37,925 

97,539 
45,269 

7,061 
39,991 

99.7% 
25.4% 
13.0% 
3.5% 

84.6% 
33.9% 
20.7% 
46.4% 
82.2% 
105.4% 
50.2% 

45.3% 

47.1% 

48.7% 

50.0% 

50.2% 

31.7% 
31.7% 
20.2% 
99.0% 
103.7% 

6.9% 
6.9% 
14.6% 
97.2% 
93.9% 

9.5% 
9.5% 
12.7% 
101.0% 
93.1% 

43.3% 
35.2%2 
20.6% 
148.7% 
96.8% 

(2.0%) 
3.9%2 
0.2% 
150.2% 
102.4% 

Change
4%

8%
(2%)
(89%)
10%
9%

6%
(4%)

36%
17%

Targets
5%

125%
90%

1. For defi nitions, please refer to p 96. 2. Adjusted for DKK 2,376 million from the partial divestment of NNIT and DKK 449 million from the income related to the out-licensing of 
assets for infl ammatory disorders, both in 2015.

SALES BY GEOGRAPHIC REGION
SALES BY GEOGRAPHIC REGION
(cid:74) Pacific
 Pacific
(cid:74) Region China
 Region China
(cid:74) International Operations
 International Operations
(cid:74) Europe
 Europe
(cid:74) USA
 USA

DIABETES AND OBESITY CARE SALES
DIABETES AND OBESITY CARE SALES
(cid:74) Other diabetes and obesity care
 Other diabetes and obesity care
(cid:74) Victoza®
 Victoza®
(cid:74) New-generation insulin
 New-generation insulin
(cid:74) Modern insulin
 Modern insulin
(cid:74) Human insulins
 Human insulin

BIOPHARMACEUTICALS SALES
BIOPHARMACEUTICALS SALES
(cid:74) Other biopharmaceuticals
 Other biopharmaceuticals
(cid:74) Human growth hormone
 Human growth hormone
(cid:74) Haemophilia
 Haemophilia

DKK billion
DKK billion

125
125

100
100

75
75

50
50

25
25

0
0

2012 2013 2014 2015 2016
2012 2013 2014 2015 2016

NOVO NORDISK ANNUAL REPORT 2016

DKK billion
DKK billion

100
100

80
80

60
60

40
40

20
20

0
0

2012 2013 2014 2015 2016
2012 2013 2014 2015 2016

DKK billion
DKK billion

25

25

20

20

15

15

10

10

5

5

0

0

2012 2013 2014 2015 2016

2012 2013 2014 2015 2016

NOVO NORDISK ANNUAL REPORT 2016 
 
 
 
 
 
 
 
 
 
 
ACCOMPLISHMENTS AND RESULTS 2016
ACCOMPLISHMENTS AND RESULTS 2016

15
15

2012 

2013 

2014 

2015 

2016 

2015–2016

SOCIAL PERFORMANCE 
Least developed countries where Novo Nordisk sells 
insulin according to the differential pricing policy 
Donations (DKK million)3 
New patent families (fi rst fi lings) 

Employees (total) 
Employee turnover 
Gender in Management (ratio men:women) 
Relevant employees trained in business ethics 
Product recalls 
Failed inspections 

LONG-TERM SOCIAL TARGETS 
Patients reached with Novo Nordisk diabetes 
care products (estimate in millions) 
Working the Novo Nordisk Way (scale 1– 5) 
Company reputation (scale 0 –100) 

ENVIRONMENTAL PERFORMANCE 
Energy consumption (1,000 GJ)  
Water consumption (1,000 m3) 

CO2 emissions from energy consumption (1,000 tons) 
Organic residues (tons) 
Waste (tons)  

LONG-TERM ENVIRONMENTAL TARGETS 
Energy consumption (vs prior year) 
Water consumption (vs prior year) 
Share of renewable power for production 

SHARE PERFORMANCE 
Basic earnings per share/ADR in DKK1, 7 
Diluted earnings per share/ADR in DKK1, 7 
Total number of shares (million), 31 December  
Treasury shares (million), 31 December 
Share capital (DKK million) 
Dividend per share in DKK7 
Total dividend (DKK million) 
Share repurchases (DKK million) 
Closing share price (DKK)7 

35 
84 
65 

34,7314 
9.1% 
61:39 
99% 
6 
1 

22.8 
4.3 
N/A 

2,433 
2,475 

122 
99,209 
19,213 

11% 
16% 
74% 

7.82 
7.77 
2,800 
87 
560 
3.60 
9,715 
12,162 
183.30 

35 
83 
77 

38,4364 
8.1% 
61:39 
97% 
6 
0 

32 
84 
93 

41,4504 
9.0% 
60:40 
98% 
2 
0 

23 
105 
77 

41,122 
9.2% 
59:41 
98% 
2 
0 

22 
106 
74 

42,446 
9.7% 
59:41 
99% 
6 
0 

24.3 
4.4 
82.95 

24.4 
4.3 
80.8 

26.8 
4.3 
82.4 

28.0 
4.4 
79.2 

2,572 
2,685 

125 
110,228 
20,387 

2,556 
2,959 

120 
110,095 
30,720 

2,778 
3,131 

107 
124,049 
34,715 

2,935 
3,293 

92 
114,805 
37,940 

Change

(4%)
1%
(4%)

3%

200%
–

Targets

40  by 2020
4.0
≥80

Change
6%
5%

(14%)
(7%)
9%

6% 
8% 
74% 

9.40 
9.35 
2,750 
103 
550 
4.50 
11,866 
13,989 
198.80 

(1%) 
10% 
73% 

9% 
6% 
78% 

6% 
5% 
78% 

Targets
Not to exceed 4%6
Not to exceed 4%6
100% by 2020

10.10 
10.07 
2,650 
57 
530 
5.00 
12,905 
14,728 
260.30 

13.56 
13.52 
2,600 
52 
520 
6.40 
16,230 
17,229 
399.90 

14.99 
14.96 
2,550 
46 
510 
7.608 
19,0488 
15,057 
254.70 

Change
11%
11%
(2%)
(12%)
(2%)
19%
17%
(13%)
(36%)

3. Donations to the World Diabetes Foundation and the Novo Nordisk Haemophilia Foundation, which are working to increase healthcare capacity in developing countries. 4. Includes 
employees in NNIT A/S. 5. Data for people with diabetes and employees are not included due to lack of availability. 6. The 4% equals 50% of the business growth measured as the 
increase in sales in local currencies as a three-year average. For detailed target defi nition, please refer to p 13. 7. Share performance-related key fi gures have been calculated refl ecting 
a trading unit of DKK 0.20. 8. Total dividend for the year including interim dividend of DKK 3.00 per share which was paid in August 2016. The remaining DKK 4.60 per share, 
corresponding to DKK 11,448 million, has not yet been paid.

EMPLOYEES (TOTAL)
EMPLOYEES (TOTAL)
(cid:74) Pacific
 Pacific
(cid:74) Region China
 Region China
(cid:74) International Operations
 International Operations
(cid:74) Europe
 Europe
(cid:74) USA
 USA

Thousand
Thousand

50

50

40

40

30

30

20

20

10

10

0

0

2012 2013 2014 2015 2016

2012 2013 2014 2015 2016

SALES AND CO2 EMISSIONS 
SALES AND CO2 EMISSIONS 
(2012 = INDEX 100)
(2012 = INDEX 100)
 • Index sales Mill DKK
 •  Index sales in DKK
 • Index CO2
 •  Index CO2 emissions

Index
Index

150
150

120
120

90
90

60
60

30
30

0
0

2012 2013 2014 2015 2016
2012 2013 2014 2015 2016

CASH DISTRIBUTION TO 
CASH DISTRIBUTION TO 
SHAREHOLDERS
SHAREHOLDERS
(cid:74) Share repurchases in the calendar year
 Share repurchases in the calendar year
(cid:74) Interim dividend for 2016
 Interim dividend for 2016
(cid:74) Dividend for prior year
 Dividend for prior year

DKK billion
DKK billion

40

40

32

32

24

24

16

16

8

8

0

0

2012 2013 2014 2015 2016

2012 2013 2014 2015 2016

NOVO NORDISK ANNUAL REPORT 2016

NOVO NORDISK ANNUAL REPORT 2016 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16 OUR BUSINESS
16

OUR STRATEGY

With a sharp focus on four selected therapeutic areas where the company has unique expertise 
and capabilities and a values-based management system, Novo Nordisk’s corporate strategy is 
framed by the company’s purpose to defeat diabetes and other serious chronic conditions.

Expand leadership
in diabetes

s

Diabet e

O

b

e

s

i
t

y

Pursue leadership
in haemophilia

H

a

e

m

o

p

hilia

PATIENTS

s
r
e

G r o w t h disord

Pursue leadership
in obesity

Expand leadership
in growth disorders

Driving change  
to defeat 
diabetes and 
other serious 
chronic 
conditions

Novo Nordisk Way

THE FOUR STRATEGIC PRIORITIES

1. EXPAND LEADERSHIP 
IN DIABETES

more products have entered or are due to 
enter the market, especially within the insulin 
segment. 

According to the International Diabetes 
Federation, 415 million people worldwide are 
living with diabetes today, and this number is 
predicted to increase to 642 million by 2040. 
This corresponds to more than 10% of the 
world’s adult population.1

The global market for diabetes care products 
is estimated by IMS to amount to more than 
450 billion Danish kroner, of which Novo 
Nordisk products account for approximately 
27%.5 Historically, there has been a strong 
growth trend due to the increasing number 
of people with diabetes and the availability 
of new and better treatments on the market. 
However, the competitive environment, 
especially in the important US market, 
has become tougher in the past year as 
commercial payers have consolidated and 

Diabetes care is by far Novo Nordisk’s largest 
business area, accounting for approximately 
80% of the company’s total sales. Since 
2007, all efforts in diabetes care have been 
focused on protein-based products, such as 
insulin and GLP-1, and today Novo Nordisk is 
the leader in both segments, with a market 
share of more than 40% of the insulin market 
and close to 60% of the GLP-1 market, 
measured in value.5

Novo Nordisk’s ambition is to expand its 
leadership within these two segments, with 
the aim of improving treatment for people 
with type 1 diabetes and serving the growing 
number of people with type 2 diabetes. 
Key to achieving this ambition is the new 
generation of insulin and insulin combination 
products, Tresiba®, Xultophy®, Ryzodeg®, 

and Fiasp® as well as the once-daily GLP-1 
analogue Victoza®. All these products have 
very competitive clinical profiles and are 
delivered in convenient injection devices. 
Furthermore, Novo Nordisk will pursue label 
updates based on the positive results from 
the cardiovascular outcomes trials reported 
in 2016: the LEADER trial with Victoza® and 
the DEVOTE trial with Tresiba®. Read more on 
pp 24–25. 

Novo Nordisk’s research and development 
pipeline includes several innovative products. 
These include the once-weekly injectable 
GLP-1 analogue semaglutide which, in 
a clinical trial, has also demonstrated a 
significant reduction in major cardiovascular 
events in adults with type 2 diabetes at high 
cardiovascular risk, and a once-daily tablet 
version of semaglutide set to become the first 
orally available peptide for the treatment of 
type 2 diabetes. Read more on pp 20–21 and 
24–25.

NOVO NORDISK’S STRATEGYSTRATEGIC FOCUS AREASPURPOSENOVO NORDISK ANNUAL REPORT 20162. PURSUE LEADERSHIP 
IN OBESITY

3. PURSUE LEADERSHIP 
IN HAEMOPHILIA

4. EXPAND LEADERSHIP 
IN GROWTH DISORDERS

OUR BUSINESS

17
17

Novo Nordisk has been active in the 
treatment of growth hormone deficiency 
for four decades. The global market for 
growth disorder treatments is estimated 
to be 18 billion kroner.5 Novo Nordisk’s 
growth hormone, Norditropin®, is the 
global market leader, with a market share of 
37%5, measured by value. The company’s 
ambition is to expand its leadership in the 
growth hormone market. A key project is 
Novo Nordisk’s long-acting growth hormone 
product, which is in phase 3 development.

Obesity is known to be a major risk factor for 
developing serious diseases such as type 2 
diabetes and was therefore a natural 
therapeutic area for Novo Nordisk to enter. 
Obesity has reached pandemic-like propor-
tions, with more than 600 million adults2 
worldwide having clinical obesity (defined as 
having a Body Mass Index (BMI) of 30 or 
above).2 However, according to our estimate, 
only 10 million people currently receive 
pharmacological treatment5 as there are few 
pharmaceutical treatment options available 
for obesity, and reimbursement for these 
medications is limited. 

In 2015, Novo Nordisk entered the obesity 
market with Saxenda® (liraglutide 3 mg), 
starting in the US. Today, the product is 
launched in 15 countries. By the end of 2016, 
Saxenda® has gained market leadership, with 
35% of the value market share in the US.5 
Novo Nordisk’s ambition is to pursue 
leadership in obesity, by bringing products 
to market with an even better weight loss 
profile. The company has a strong pipeline 
to support this ambition and is working with 
stakeholders to increase recognition of 
obesity as a chronic disease. Read more on 
pp 28–29.

Haemophilia is an inherited or acquired 
bleeding disorder that prevents blood from 
clotting. An estimated 493,000 people 
worldwide are living with severe or moderate 
haemophilia.5 The global haemophilia 
pharmaceutical market has a value of 64 
billion kroner and is expected to grow.5

Novo Nordisk entered the haemophilia 
market in 1996 with NovoSeven® for the 
treatment of people with haemophilia 
who develop antibodies (inhibitors) against 
traditional treatments. In 2014, Novo Nordisk 
expanded into the wider haemophilia market 
with NovoEight® for people with haemophilia 
A and with NovoThirteen® for long-term 
prevention of bleeding in patients with 
congenital factor XIII A-subunit deficiency. 
In 2016, the company submitted its long-
acting factor IX (N9-GP) for the treatment 
of haemophilia B, for approval in Europe 
and the US. Furthermore, the company has 
a long-acting version of factor VIII (N8-GP), 
in phase 3 development for haemophilia A. 
Building on this strong base, Novo Nordisk’s 
ambition is to pursue leadership within 
haemophilia. Read more on pp 30–31.

REVISED R&D STRATEGY FOCUSES ON PATIENTS’ UNMET 
MEDICAL NEEDS

Since 1923, Novo Nordisk has been in business to help people with 
diabetes live with this condition in a way that does not prevent 
them from pursuing their dreams of a fulfilling life. 

can fulfil unmet medical needs in areas that we didn’t think of 
originally.”

Today, scientific advances have brought much progress, but living 
well with diabetes is still only a reality for 
a worryingly small proportion of people, 
with just 6% of people with diabetes 
estimated to live a life free from diabetes- 
related complications.6 The need for 
innovation remains as essential as ever 
before. 

But innovation has a price. It often takes 
more than 12 years to develop a new 
biological medicine, and millions of work 
hours are spent on the diligent process 
of testing a drug candidate for safety 
and efficacy before it is available on the 
pharmacy shelves. 

“In today’s constrained economy, the 
threshold is higher for what payers are 
willing to pay for innovation. As a 
consequence, all R&D projects must be much more rigorously 
scrutinised and subjected to thorough evaluation of their 
commercial viability before they advance through the pipeline,” 
explains Mads Krogsgaard Thomsen, chief science officer at Novo 
Nordisk. “Meanwhile, we have the opportunity to investigate 
whether our newest innovations – for example semaglutide –  

Based on this, Novo Nordisk announced in October 2016 that it 
will now apply an even higher innovation threshold for progressing 

“IN TODAY’S 
CONSTRAINED 
ECONOMY,  
THE THRESHOLD 
IS HIGHER FOR WHAT 
PAYERS ARE WILLING 
TO PAY FOR 
INNOVATION.”

 Mads Krogsgaard Thomsen  
Executive vice president
and chief science officer at Novo Nordisk

R&D projects and more intensely explore how to 
utilise its current key products and new molecules 
in adjacent disease areas where there are high 
unmet patient needs, including NASH (non-
alcoholic steatohepatitis), diabetic kidney disease 
and cardiovascular disease.

As a result, early-stage research projects have been 
re-evaluated, and some development projects 
within oral insulin and combinations involving oral 
insulin will not be progressed any further, despite 
encouraging clinical data. 

“With insulin prices being under pressure, the sad 
fact is that we can’t create an economically viable 
case for launching oral insulin; we’ll never recoup 
that investment. By stopping these projects, we’ve 
liberated resources to focus on other projects,” 
Mads Krogsgaard Thomsen says.

More attention is now on new drug targets, including in-licensing 
of early- and mid-stage projects as well as external academic 
collaborations. Novo Nordisk’s current late-stage development 
portfolio is not affected by the updated strategy (see pipeline on 
pp 20–21).

NOVO NORDISK ANNUAL REPORT 201618

DOING BUSINESS THE
NOVO NORDISK

Through times of change, it is more important than ever to stand on solid ground. The Novo 
Nordisk Way including the Triple Bottom Line business principle remain the foundation of the 
company’s vision, strategy and way of doing business.

“The Novo Nordisk Way describes the 
values-based management principle we’ve 
established and benefited from over many 
years,” President and Chief Executive 
Officer (CEO) Lars Fruergaard Jørgensen 
explains. “In just one page, it outlines what 
we wish to achieve as an organisation, as 
well as the behaviours that are expected of 
all Novo Nordisk employees.

“In a fast-growing global organisation, our 
people have to make the right decisions on 
difficult matters on a daily basis – always 
bearing in mind what is best for patients, 
employees and shareholders in the long 
term. We need to provide clear and simple 
guidance to all employees that is consist-
ently understood anywhere in the world. 
This is what the Novo Nordisk Way does.”

The Novo Nordisk Way includes 10 
Essentials that set out specific behaviours 
stakeholders can expect to see from Novo 
Nordisk and its employees. All employees 
are held accountable for putting them into 
practice by ‘living the Novo Nordisk Way’, 
and managers at every level are responsible 
for ensuring that they lead their units in 

NOVO NORDISK ANNUAL REPORT 2016

adherence with the Novo Nordisk Way. This 
is assured through a rigorous internal audit 
process called facilitation (see box on p 19).

“It is well known that adherence to values, 
consistent behaviours and good govern-
ance are vital for high performance, and 
the value of a strong company culture 
should never be underestimated,” says 
Lars Fruergaard Jørgensen. 

“When we meet with investors, they want 
to understand the company’s risks and how 
we pursue our strategy. They also ask 
about the quality of our management, 
whether we have the right management 
composition, and how we develop skills 
and nurture our people’s talents. A strong 
corporate culture and stewardship are 
enablers for future performance.” 

CREATING VALUE IN A SUSTAINABLE WAY 
The Triple Bottom Line principle, anchored 
in the company’s Articles of Association 
and in the Novo Nordisk Way, is a lens for 
decision-making to ensure that effects on 
people, communities and the environment 
are accounted for and considered.

The aim is to ensure long-term profitability 
by reducing risks related to business 
activities and to enhance the positive 
societal contributions from Novo Nordisk’s 
global operations.

“The Triple Bottom Line principle reminds 
us how we do business: we always strive to 
conduct our activities in a financially, 
environmentally and socially responsible 
way, because we know this is a prerequisite 
for a sustainable business and long-term 
value creation,” Lars Fruergaard Jørgensen 
explains.

“We have an interest in maintaining 
sustainable growth and contributing to a 
prosperous society. And Novo Nordisk has 
a lot to offer, in particular when it comes to 
addressing the UN Global Goals ‘health and 
well-being for all, of all ages’ and ‘respon-
sible production and consumption’. One 
example of how we’re tackling these 
challenges is our partnership platform, 
Cities Changing Diabetes,” says Lars 
Fruergaard Jørgensen (see pp 26–27). 

CORPORATE RESPONSIBILITY

Novo Nordisk has global policies and 
programmes in place to ensure that: 
business is conducted ethically and 
responsibly at all times; activities or products 
do not harm people, communities or the 
environment; health and fair employment 
terms are safeguarded for employees of 
Novo Nordisk and suppliers; and the 
company meets its responsibilities as a 
corporate citizen through tax contributions 
and community support. Novo Nordisk 
adheres to the standards set by the UN 
Guiding Principles on Business and Human 
Rights and subscribes to the UN Global 
Compact’s 10 principles of responsible 
business conduct. A detailed account of the 
company’s performance can be found at 
novonordisk.com/annualreport.

Novo Nordisk continuously optimises 
business performance to make a positive 
contribution to sustainable development 
and to create and document shared value. 
For example, the company has the goal of 
all its production sites to be 100% powered 
by renewable energy by 2020 and has 
intensified focus on reducing its CO2 
foot print throughout the value chain. See 
more examples of how Novo Nordisk creates 
shared value through its presence in growth 
economies, such as Algeria and Indonesia, at 
novonordisk.com/sustainability. 

Furthermore, Novo Nordisk supports the 
achievement of the UN Sustainable 
Development Goals. These are a platform 
for companies to engage stakeholders at 
local, national and international levels in 
the pursuit of business goals that have an 
implication for global sustainable 
development. 

“WE NEED TO 
PROVIDE CLEAR AND 
SIMPLE GUIDANCE TO 
ALL EMPLOYEES THAT IS 
CONSISTENTLY 
UNDERSTOOD 
ANYWHERE IN THE 
WORLD.”

 Lars Fruergaard Jørgensen
President and chief executive officer

Samira Salhi
Laboratory technician,
Global Research,
Denmark

NOVO NORDISK WAY

In 1923, our Danish founders began a journey to change diabetes. Today, 
we are thousands of employees across the world with the passion, the 
skills and the commitment to continue this journey to prevent, treat and 
ultimately cure diabetes.

•  Our ambition is to strengthen our leadership in diabetes.

•  We aspire to change possibilities in haemophilia and other serious chronic 

conditions where we can make a difference.

•  Our key contribution is to discover and develop innovative biological 

medicines and make them accessible to patients throughout the world.

•  Growing our business and delivering competitive financial results is what 
allows us to help patients live better lives, offer an attractive return to our 
shareholders and contribute to our communities.

•  We never compromise on quality and business ethics.

•  Our business philosophy is one of balancing financial, social and 
environmental considerations – we call it the Triple Bottom Line.

•  We are open and honest, ambitious and accountable, and treat everyone 

with respect.

•  We offer opportunities for our people to realise their potential.

Every day we must make difficult choices, always keeping in mind what is 
best for patients, our employees and our shareholders in the long run.

It’s the Novo Nordisk Way.

ESSENTIALS

1. 

 We create value by having a patient-centred business approach.

2.   We set ambitious goals and strive for excellence.

3.   We are accountable for our financial, environmental and social 

performance.

4.   We provide innovation to the benefit of our stakeholders.

5.   We build and maintain good relations with our key 

stakeholders.

6.   We treat everyone with respect.

7. 

 We focus on personal performance and development.

8.   We have a healthy and engaging working environment.

9. 

 We optimise the way we work and strive for simplicity.

10.   We never compromise on quality and business ethics.

SAFEGUARDING ADHERENCE TO THE VALUES

Since 1997, Novo Nordisk has had a well-established process in 
place to ensure that the organisation adheres to the Novo Nordisk 
Way. Facilitations, which are a kind of values audit, measure how 
behaviours are conducted at unit level on an ongoing basis. Read 
more at novonordisk.com/about-novo-nordisk/novo-nordisk-way.
html.

Facilitations cover more than one-third of the global organisation 
each year. A consolidated annual report on findings, trends and 
recommendations for improvement is presented to Executive 
Management and the Board of Directors. In 2016, the report, 
covering facilitations of 84 units and almost 25,000 employees, 
concluded that there was a consistent high level of compliance, 
with 60% of units rated ‘high level’ and 40% ‘satisfactory level’. 
However, the report also points to areas that require attention – in 
particular ensuring focus on people management, simplicity and 
balancing available resources with a strong performance culture 
(see p 103). 

20 OUR BUSINESS

PIPELINE OVERVIEW

Phase 1

Phase 2

Phase 3

Filed/
regulatory 
approval

2017 KEY MILESTONES 

Tresiba®

Tresiba®

Victoza®

Label extension with SWITCH data in the US and the EU

Submission of DEVOTE data

Label extension with LEADER data in the US and the EU

Semaglutide – diabetes

Feedback from regulatory authorities

Semaglutide – diabetes 

Completion of SUSTAIN 7 trial

Fast-acting insulin aspart

US resubmission

Semaglutide – obesity

Phase 2 data

N9-GP

Feedback from regulatory authorities

DIABETES AND OBESITY CARE

Compound

Indication

Description

          DIABETES

Fast-acting 
insulin aspart
NN1218

Type 1 and 2 
diabetes

A new formulation of insulin aspart intended to accelerate 
onset of action, with the potential to dose both before and 
after meals.

Semaglutide
NN9535

Type 2 
diabetes

A once-weekly GLP-1 analogue intended to offer people with 
type 2 diabetes the clinical benefits of a GLP-1 analogue with 
less frequent injections.

OG217SC
NN9924

Type 2 
diabetes

A long-acting oral GLP-1 analogue intended as a once-daily 
tablet treatment for people with type 2 diabetes.

Anti-IL-21 T1D
NN9828

Type 1 
diabetes

A beta-cell preservation treatment intended for people newly 
diagnosed with type 1 diabetes.

LAI287
NN1436

Mealtime
NN1406

PYY 1562
NN9748

Phase 1

Type 1 and 2 
diabetes

A long-acting basal insulin analogue intended for once-
weekly dosing.

Type 1 and 2 
diabetes

A liver-preferential mealtime insulin analogue.

Type 2 
diabetes

An appetite-regulating hormone, peptide YY, for the 
treatment of diabetes.

Phase 2

Studies in a small group (usually 10–100) of healthy volunteers, and 
sometimes patients, to investigate how the body handles, distributes and 
eliminates new medication and establish the maximum tolerated dose.

Studies of various dose levels in a larger group of patients (usually 100–1,000) 
to learn about the new medication’s effect on the condition and its side 
effects. In phase 2, clinical trials are carried out to evaluate efficacy (and safety) 
in specified populations of patients. The outcome of phase 2 trials is clinical 
proof of concept and the selection of dose for evaluation in phase 3 trials.

NOVO NORDISK ANNUAL REPORT 2016OUR BUSINESS

21

Compound

Indication

Description

Phase 1

Phase 2

Phase 3

Filed/
regulatory 
approval

          OBESITY AND OTHER AREAS

Semaglutide
NN9536

AM833
NN9838

G530S
NN9030

PYY 1562
NN9747

GG-co-agonist 
1177
NN9277

Semaglutide 
NASH
NN9931

Obesity

Obesity

Obesity

Obesity

A long-acting GLP-1 analogue intended as a once-daily treat- 
ment for obesity.

A novel amylin analogue intended as a once-weekly treatment 
for obesity.

A novel glucagon analogue which, in combination with sema-
glutide, is intended for the treatment of obesity.

An appetite-regulating hormone, peptide YY, which, alone or 
in combination with semaglutide, is intended for the treatment 
of obesity.

Obesity

A novel glucagon and GLP-1 co-agonist intended for the 
treatment of obesity.

NASH

A long-acting GLP-1 analogue intended as a once-daily 
treatment for non-alcoholic steatohepatitis (NASH).

BIOPHARMACEUTICALS

          HAEMOPHILIA

N9-GP
NN7999

N8-GP
NN7088

Haemophilia B A glycopegylated long-acting recombinant coagulation factor 

IX intended to offer prophylaxis and treatment of bleeds.

Haemophilia A A glycopegylated long-acting recombinant coagulation factor 

VIII intended to offer prophylaxis and treatment of bleeds.

Concizumab
NN7415

Haemophilia 
A and B 

A monoclonal antibody against Tissue Factor Pathway Inhibitor 
(TFPI) intended for bleeding prevention after subcutaneous 
administration.

          GROWTH DISORDERS

Somapacitan
NN8640

Growth 
disorders

A long-acting human growth hormone intended for once-
weekly injections.

Read more at novonordisk.com/investors and clinicaltrials.gov.

Phase 3

Filed/regulatory approval

Studies in large groups of patients (usually 1,000–3,000) comparing a new 
medication with a commonly used drug or placebo for both safety and 
efficacy. Phase 3a covers trials conducted after efficacy is demonstrated 
and prior to regulatory submission. Phase 3b covers clinical trials completed 
during and after regulatory submission. In small therapeutic areas such 
as haemophilia, regulatory guidelines may allow the design of single-arm 
therapeutic confirmatory trials or trials that compare against historical 
control, for example, instead of existing treatment or placebo.

The phase in which a product undergoes regulatory authority review. 
Products listed under this phase are currently under regulatory review 
in at least one of the triad markets: the US, the EU and Japan.

NOVO NORDISK ANNUAL REPORT 201622 OUR BUSINESS

CHANGING 
DIABETES®

More than 415 million people in the world 
are living with diabetes,1 but almost half of 
these people have not been diagnosed.6 
The longer it takes to diagnose diabetes, 
the more likely it is that complications will 
arise – including damage to the eyes, 
kidneys, nerves and heart. The ‘Rule of 
Halves’ highlights that very few people 

who receive the appropriate therapy 
achieve their treatment targets, putting the 
rest at risk of developing diabetes-related 
complications later in life.  

opment of medicines. Together with 
partners, Novo Nordisk is addressing the 
biggest unmet needs in diabetes through 
a number of initiatives worldwide. 

Changing Diabetes® is Novo Nordisk’s 
response to the global diabetes challenge, 
and goes beyond the discovery and devel - 

Learn more at novonordisk.com/
changingdiabetes.

415

MILLION ADULTS ARE LIVING 
WITH DIABETES.1

BY 2040, THIS IS PROJECTED TO 
INCREASE TO 642 MILLION.1

65% OF ADULTS WITH 
DIABETES LIVE IN CITIES – THIS 
IS PROJECTED TO INCREASE TO 
74% BY 2040.1 

193 MILLION ADULTS WITH 
DIABETES HAVE NOT BEEN 
DIAGNOSED.1

50% OF ADULTS WITH 
DIABETES ARE NOT 
DIAGNOSED UNTIL THE 
DISEASE HAS PROGRESSED 
TO THE EXTENT THAT 
THEY HAVE AT LEAST ONE 
COMPLICATION AT THE TIME 
OF DIAGNOSIS.8

ADDRESSING 
THE RISK FACTORS

EARLY
DIAGNOSIS

 • Many people who live in cities are developing type 2 
diabetes, due partly to the impact of urbanisation on 
health.1

 • Through the Cities Changing Diabetes programme, 
Novo Nordisk has made some striking discoveries 
concerning cultural and social factors that not only 
increase people’s vulnerability to diabetes but also stand 
in the way of diagnosis and achieving good outcomes. 

 • These insights have inspired action in eight cities, 

representing more than 70 million inhabitants.7 Find out 
which cities have joined the programme on p 26.

 • Novo Nordisk is advocating for early diagnosis of diabetes 

through risk-based screening initiatives.

 • On World Diabetes Day 2016, more than 180,000 

people participated in blood glucose screenings or risk 
assessment activities.

 • The company is also involved in providing free screening 
through mobile clinics and programmes such as the 
Changing Diabetes® in Pregnancy programme which, 
since 2009, have screened 48,142 women for gestational 
diabetes.

OF THE ESTIMATED 
415 MILLION PEOPLE 
WITH DIABETES…

RULE OF HALVES 6

The Rule of Halves illustrates the 
global diabetes situation. Actual 
rates of diagnosis, treatment, 
targets and outcomes vary in 
different countries.

ABOUT 50% ARE 
DIAGNOSED…

OUR BUSINESS

23

OF WHOM 
ABOUT 50% 
ACHIEVE DESIRED 
OUTCOMES, 
MEANING THAT 
ONLY AROUND 6% 
OF PEOPLE WITH 
DIABETES LIVE A 
LIFE FREE FROM 
DIABETES-RELATED 
COMPLICATIONS.

OF WHOM ABOUT  
50% RECEIVE CARE…

OF WHOM ABOUT 
50% ACHIEVE 
TREATMENT 
TARGETS…

50 MILLION PEOPLE WITH 
DIABETES LACK ACCESS 
TO INSULIN.9 

5 MILLION DEATHS ARE 
CAUSED BY DIABETES 
ANNUALLY.1

3 IN 4 PEOPLE 
WITH DIABETES LIVE IN 
LOW- AND MIDDLE-
INCOME COUNTRIES.1

IN PEOPLE WITH TYPE 2 
DIABETES, LOWERING 
AVERAGE BLOOD SUGAR 
LEVELS (HbA1c) REDUCES THE 
RISK OF COMPLICATIONS.10 

ACCESS
TO CARE

BETTER 
OUTCOMES

 • Novo Nordisk’s renewed Access to Insulin Commit-

 • Novo Nordisk provides medical treatment to an 

ment guarantees provision of low-priced human insulin 
to least developed countries, low-income countries and 
organisations working in humanitarian relief situations.

estimated 28 million people with diabetes worldwide. 
However, it takes more than medicine for people with 
diabetes to achieve good health outcomes.

 • Novo Nordisk is building health capacity for diabetes and 
addressing medicine distribution challenges through the 
Changing Diabetes® in Children (CDiC) and Base of 
the Pyramid programmes. Approximately 14,000 
children with type 1 diabetes received care through 
CDiC in 2016. 

 • The World Diabetes Foundation (WDF) is an inde-
pendent non-profit organisation established by Novo 
Nordisk to help expand access to care. Donations through 
the WDF amounted to 85 million kroner in 2016.

 • Novo Nordisk is engaged in educating healthcare 
professionals and patients in the management of 
diabetes, and also driving awareness of the psychosocial 
aspects of living with this condition. Through the 
Changing Diabetes® in Children (CDiC) programme, Novo 
Nordisk has facilitated the training of more than 7,000 
healthcare professionals since 2009. 

 • With Team Novo Nordisk, a global all-diabetes sports 
team, spearheaded by a professional cycling team the 
company hopes to inspire, educate and empower people 
living with diabetes.

24

Jesper Lau
Vice president, 
responsible for protein 
and peptide chemistry

A NEW ERA
OF DIABETES
TREATMENT?

Cardiovascular risks associated with diabetes are a 
concern for patients, healthcare professionals and 
payers. However, following recent clinical trial results 
for two Novo Nordisk GLP-1 analogues, hopes for 
improved treatment outcomes are growing.

Major adverse cardiovascular events (MACE) 
– including heart attack (myocardial infarc - 
tion) and stroke – have long been known to 
be the leading cause of death and large 
vessel complications in people with type 2 
diabetes.11 According to the American Heart 
Association, at least 68% of people aged 65 
or over with diabetes die from some form of 
heart disease and 16% die from stroke.12 
Furthermore, adults with diabetes are 2–4 
times more likely to have heart disease or a 
stroke than adults without diabetes.12 Yet 
standard type 2 diabetes treatments have 
not addressed this increased risk of cardio - 
vascular (CV) disease.

“I’ve been concerned about the increased 
risk of cardiovascular disease associated with 
diabetes for more than 20 years,” says Dr 
Steven Marso, medical director for cardio-
logy, HCA Midwest Health, US. “Current 
diabetes therapies are effective at lowering 
blood glucose levels but there is, without 
doubt, an unmet need for a diabetes treat - 
ment that also addresses the associated CV 
risk. I believe a treatment that does both 
would ease the burden for people with 
diabetes and set a new standard for clinical 
care.”

25

TRESIBA®: CARDIOVASCULAR 
SAFETY AND HYPO GLY-
CAEMIC BENEFIT CONFIRMED 
IN DEVOTE TRIAL5
In November 2016, Novo Nordisk 
announced the results of DEVOTE, a 
cardiovascular (CV) outcomes trial to 
confirm the CV safety of Tresiba® 
(insulin degludec). 

In addition to demonstrating the CV 
safety profile of Tresiba®, DEVOTE also 
showed the superiority of this basal 
insulin in reducing the rate of severe 
adverse hypoglycaemia events, when 
compared to insulin glargine U100.

DEVOTE FACTS:
•  A long-term, randomised, double-blinded, parallel group and event-driven trial 

conducted to confirm the CV safety of Tresiba® compared to insulin glargine U100, 
when added to standard of care. 

•  A total of 7,637 people with type 2 diabetes at high risk of major adverse CV events 
participated at more than 400 sites across 20 countries for approximately two years. 

•  The trial achieved its primary endpoint, demonstrating non-inferiority of major 

adverse cardiovascular events (MACE) with Tresiba® compared to insulin glargine 
U100. 

•  The trial’s primary endpoint was defined as the MACE composite outcome of the first 

occurrence of CV death, non-fatal myocardial infarction or non-fatal stroke and 
showed a hazard ratio of 0.91 in favour of Tresiba® compared to insulin glargine 
U100, with no statistically significant difference between the two treatments.

•  In the trial, Tresiba® demonstrated superiority on the secondary endpoint of severe 
hypoglycaemia: 27% fewer patients in the group treated with Tresiba® experienced 
an episode of severe hypoglycaemia, resulting in a 40% overall reduction in total 
episodes of adjudicated severe hypoglycaemia, and 54% experienced a relative 
reduction in the rate of nocturnal severe hypoglycaemia. These differences were all 
statistically significant.

Meeting the needs of patients – and their 
doctors – is at the core of Novo Nordisk’s 
clinical research programme into more 
innovative treatments that deliver additional 
benefits with fewer risks. Research into the 
long-term effects of Victoza® (liraglutide), 
the company’s GLP-1 analogue for the 
treatment of type 2 diabetes, has produced 
some exciting results in this regard.

“I’VE BEEN 
CONCERNED 
ABOUT THE 
INCREASED RISK OF 
CARDIOVASCULAR 
DISEASE 
ASSOCIATED WITH 
DIABETES FOR 
MORE THAN 20 
YEARS.”
 Dr Steven Marso 

Medical director for cardiology, 
HCA Midwest Health, US

“We knew from previous research that 
Victoza® effectively reduces blood glucose 
levels in people with type 2 diabetes,” says 
Dr Alan Moses, senior vice president and 
chief medical officer at Novo Nordisk, “but 
the results of the LEADER study show that 
Victoza®, amongst other outcomes, also 
significantly reduces – by 22% – the risk of 
cardiovascular death in adults with type 2 
diabetes who are at high risk of major 
cardiovascular events.”13

LEADER compared Victoza® treatment to 
placebo, both in addition to standard of care 
comprising lifestyle modifications, glucose-
lowering treatments and cardiovascular 
medications. The study found that Victoza® 
significantly reduced the risk of the com - 
bined outcome (composite primary end - 
point) of CV death, heart attack or non-fatal 
stroke by 13%13 compared to placebo in 
9,340 adults with type 2 diabetes at high 
CV risk.

“The results of the study, which we reported 
in June 2016, are exciting on three fronts. 
Participants taking Victoza® experienced an 
early and sustained reduction in blood 
glucose levels, persistent weight loss, and a 
reduction in CV death and non-fatal 
myocardial infarction and stroke,” Dr Moses 
points out, adding that the safety profile of 
Victoza® in a large population for a long 
period of time has also been affirmed. 
“Altogether, the results further underline 
that Victoza® is an important treatment 
option for adults with type 2 diabetes.” 

To date, Victoza® is the only marketed GLP-1 
analogue to demonstrate a superior 
reduction in major CV events in a cardio-
vascular outcomes trial.14 In October 2016, 
Novo Nordisk announced the submission of 
a supplemental New Drug Application 
(NDA) to the US Food and Drug Admin-
istration (FDA) and a Type II Variation 
application to the European Medicines 
Agency (EMA) to include data from LEADER 
in the product information for Victoza®.

REDUCED RISK OF 
CARDIOVASCULAR EVENTS
The good news from Novo Nordisk’s GLP-1 
analogue research continued with the 
results from the SUSTAIN 6 trial of 
once-weekly semaglutide. In the first 
dedicated premarketing cardiovascular 
outcomes trial in people with type 2 

diabetes at high CV risk, semaglutide was 
shown to significantly reduce the risk of the 
composite primary endpoint of time to first 
occurrence of either CV death, heart attack 
or non-fatal stroke by 26% compared to 
placebo, when added to standard of care in 
3,297 adults with type 2 diabetes at high 
CV risk.15 

Furthermore, the trial showed that partici-
pants experienced significantly reduced 
blood sugar levels and superior and sus - 
tained weight loss compared to standard 
of care.15

“The results of SUSTAIN 6 were profound 
and exceeded our expectations,” says Dr 
Moses. “This study was designed to 
demonstrate the cardiovascular safety of 
semaglutide, but it went beyond that and 
proved an actual and significant risk 
reduction in the composite cardiovascular 
events, even with the relatively small study 
population and short trial duration.”

Novo Nordisk submitted semaglutide for 
regulatory approval at the end of 2016.

PAVING THE WAY FOR IMPROVED 
TREATMENT OUTCOMES
Mads Krogsgaard Thomsen, executive vice 
president and chief science officer of Novo 
Nordisk, has high hopes for the company’s 
GLP-1 analogues: “The positive findings 
from LEADER and SUSTAIN 6 give us 
reason to believe we can take type 2 
diabetes treat ment to a new level by 
offering glycaemic control, weight loss 
and a reduction in cardiovascular events 
for people with diabetes at risk of 
cardiovascular events. 

“This marks the beginning of a new era 
where our R&D focus in diabetes will look 
much further than just glucose control,”  
he adds.

NOVO NORDISK ANNUAL REPORT 2016

 
26

CHANGING DIABETES
– ONE CITY AT A TIME

Rapid urbanisation is fuelling the rise in non-communicable diseases in a 
phenomenon described by the World Health Organization (WHO) as the new 
urban epidemic. Now in its third year, the Cities Changing Diabetes pro-
gramme is working in partnerships to halt the rise in type 2 diabetes in cities 
by focusing on some of the most vulnerable communities.

“The main reason I studied medicine was to 
help people. I really feel that I’ve done that 
here – in every sense of the word.” The 
pride in the voice of Leslie Coria, one of 
3,000 healthcare professionals involved in 
by Mexico City’s El Médico en Tu Casa (the 
doctor in your home) initiative, is unmistak-
able. Speaking between home visits, she 
provides door-to-door care to people less 
able to access health services. “When you 
go to patients’ homes, you get to know 
their persona. You detect what’s wrong 
and can really hit the nail on the head to 
treat the condition well.”

“MY INTENTION 
 IS TO HELP  
AND TO PLAY MY PART 
IN EACH OF THEIR 
LIVES.”

Leslie Coria
 Health care professional, El Médico en Tu Casa

The initiative is in high demand. One-third 
of Mexico City’s 20 million citizens are 
either living with diabetes or have blood 
glucose levels that indicate prediabetes.1,7 
Research for Cities Changing Diabetes, 
undertaken by the National Institute of 
Public Health (INSP), has unearthed a 
complex set of social and cultural factors 
in Mexico City that increase the risk of 
diabetes and thwart its effective 
management.16 

Explaining the rationale behind El Médico 
en Tu Casa, Minister of Health for Mexico 
City Dr Armando Ahued says: “The Cities 
Changing Diabetes research results sur - 
prised us and demonstrated that we need 
to continue educating our people in how to 

take care of their own health. They also 
showed that a lot of people are having 
difficulties going to a doctor or health 
centre. By initiating diabetes screening in 
people’s homes, we increase our chances 
of encountering the 29% of people who 
are living with diabetes without knowing 
it.”16

FROM MEXICO CITY TO COPENHAGEN
While the challenge faced by Mexico City is 
particularly acute, the world’s fourth largest 
city is not alone in its fight against diabetes. 
Globally, more than two-thirds of people 
living with this chronic condition are urban 
residents – a proportion expected to rise to 
three-quarters by 2040.1 Even in a city such 
as Copenhagen, dotted with green spaces, 
criss-crossed by cycle lanes and syno nym-
ous with healthy urban living, the Mayor’s 
office recognises the need to reach people 
at increased risk of diabetes.

Research for the Cities Changing Diabetes 
initiative conducted in Copenhagen has 
discovered emerging health inequalities and 
vulnerable communities. People without 
work, living alone or from a non-Western 
background are becoming increasingly 
isolated and are often beyond the reach of 
the healthcare system and health promo-
tion initiatives. To identify and engage 
people with diabetes, the city therefore 
launched a new Center for Diabetes in 
2016 in conjunction with the Danish 
Diabetes Association. Furthermore, in 
partnership with Denmark’s largest trade 
union, 3F, the city initiated a peer support 
scheme for men over the age of 45 at high 
risk of developing diabetes. In its first year, 
the scheme provided invaluable support 
through social interactions with several 
hundred men, ranging from one-off 
conversations to regular get-togethers.

Having overseen the new interventions in 
the city, Ninna Thomsen, Health Mayor of 
Copenhagen, is convinced of the benefits 
of collaborative working to improve public 
health. “Working with a range of partners 
has provided a fresh perspective on our 
city’s diabetes challenge and has enabled 

us to act with absolute conviction,” she 
says. “We’re optimistic for the future and 
will continue to work in partnerships to 
deliver initiatives that benefit Copen-
hageners and inspire others.”

TACKLING AN INTERNATIONAL 
HEALTH CHALLENGE
For Novo Nordisk, playing the role of key 
partner in an international public health 
movement has been rewarding, as 
President and Chief Executive Officer Lars 
Fruergaard Jørgensen reflects: “Making a 
contribution to society beyond our core 
business of discovering and developing 
innovative medicines is part of the fabric of 
Novo Nordisk. Through Cities Changing 
Diabetes, we’ve been able to expand our 
network beyond the traditional reach of a 
healthcare company and are making 
valuable contributions to tackle one of the 
most pressing public health issues of our 
time.”

Across the globe, Cities Changing Diabetes 
continues to grow and evolve to address 
local differences. Action is underway in 
Tianjin, China, where approximately 300 
primary care physicians are receiving 
training in how to manage diabetes. In 
Houston, US, more than 70 community 
partners, including faith organisations, are 
contributing to the movement to tackle 
urban diabetes. In 2016, Johannesburg, 
South Africa, and Vancouver, Canada, 
enrolled in the Cities Changing Diabetes 
programme and commenced their own 
mapping of urban diabetes. In early 2017, 
Rome, Italy, will follow suit.

El Médico en Tu Casa itself has grown and 
is now being replicated in cities across 
Mexico and in Asia and South America. But 
Leslie Coria’s focus remains closer to home 
as she works to improve the lives of the 
people of Mexico City. Looking back on an 
afternoon during which she cared for three 
elderly ladies living with diabetes, she 
reflects: “My intention is to help and to 
play my part in each of their lives. It’s very 
rewarding – and has changed my life both 
professionally and personally.” 

27

COPENHAGEN
Local partners pursuing four initiatives that support 
vulnerable citizens at high risk of developing type 2 
diabetes.

HOUSTON
More than 70 organisations collaborating to change 
citizens’ perception of their own health, while 
improving trust in a more navigable health system.

JOHANNESBURG
By researching the scale and nature of the city’s 
diabetes challenge, partners are setting the scene 
for action.

MEXICO CITY
Partners working to improve diabetes care by 
establishing a specialised clinic, training doctors and 
including diabetes screening in the El médico en Tu 
Casa programme.

ROME
Due to join the programme officially in 2017, an 
extensive multi-stakeholder coalition is already in 
place working to map the diabetes challenge and 
identify actions. 

SHANGHAI
Partners working to build local diabetes manage-
ment capacity by training healthcare professionals 
in 240 community health centres.

TIANJIN
Partners working to improve diabetes care through 
the training of 300 primary care physicians.

VANCOUVER
Based on new research, the partners are working 
to map the diabetes situation further and design 
actions to tackle the challenges.

Initiated in 2014 by Novo Nordisk, University 
College London and the Steno Diabetes Center, 
Cities Changing Diabetes is a response to the 
dramatic rise in type 2 diabetes in cities across the 
world. It is a first-of-its-kind partnership platform 
for cross-disciplinary, cross-sector collaboration.

No one organisation and no one company can 
solve the challenge of urban diabetes alone, so the 
programme is built on public–private partnerships 
between businesses, city leaders, planners, 
architects, healthcare professionals, academics, 
community leaders and others with a stake in the 
outcome. Working together, partners are setting 
out to create cities which help citizens live more 
healthily, and where people with diabetes can live 
life to the full.

Mexico City, where one-third of 
citizens have diabetes or 
prediabetes, is one of the cities 
enrolled in the Cities Changing 
Diabetes programme.

LIVING WITH 
THE STIGMA
OF OBESITY

WHAT IS OBESITY?
Obesity is defined as abnormal or excessive fat accu-
mulation that may impair health in people with a body 
mass index (BMI) greater than or equal to 30.2 BMI 
provides the most convenient population-level measure of 
overweight and obesity currently available. BMI itself, 
however, does not define health risk. BMI is a simple 
weight-for-height index that is commonly used to classify 
overweight and obesity in adults. It is calculated by 
dividing a person’s weight in kilograms by the square of 
their height in metres (kg/m2).

ACCORDING TO THE WHO, 
OBESITY HAS REACHED 
PANDEMIC PROPORTIONS, 
WITH UP TO 1.9 BILLION ADULTS 
(18 YEARS AND OLDER) BEING 
OVERWEIGHT.2 

OF THESE, APPROXIMATELY 600 
MILLION HAVE CLINICAL OBESITY 
2
(BMI ≥ 30).

OUR BUSINESS

29

“You choose what you eat, so obesity is self-inflicted, 
right?” Novo Nordisk knows that battling this pre-
conception will take time – but gaining recognition 
of obesity as a chronic disease is the first hurdle to 
effective treatment.

“Obesity is one of the last remaining 
socially acceptable forms of prejudice: it’s 
still OK to make fun of fat people,” says 
Marty Enokson, Chair of the Canadian 
Obesity Network Public Engagement 
Committee and a paralegal from 
Edmonton, Canada, who has had obesity 
since childhood. “I’ve been called every 
hateful name imaginable and I experience 
discrimination daily. Yes, I’m obese. Yes, I’m 
fat. But it doesn’t define who I am. People 
need to realise that nobody chooses to be 
obese. Why would you? It’s disabling – try 
moving your body when it’s 505 pounds! I 
just want to be treated the same as other 
people: with dignity and respect.” 

A CHRONIC DISEASE
Unfortunately obesity is all too often seen as 
a sign of weak character or as a ‘lifestyle 
choice’. This view, coupled with the 
awkwardness many doctors feel about 
talking to people about their weight, means 
that doctors rarely prescribe medication for 
obesity – instead relying on the ‘eat less, 
exercise more’ philosophy for weight loss. 

“This simple mantra is relevant advice, but 
obesity is very complex as it can be caused 
by genetic, physiological, environmental or 
psychological factors. So, for some people, 
behavioural modifications are not enough,” 
explains Heather Millage, vice president for 
the GLP-1 portfolio for Novo Nordisk in the 
US.

In fact, clinical studies have shown that 
almost 80% of people who are overweight 
or have obesity experience weight regain 
after following a regimen of diet and 
exercise alone.17 But with health organ-
isations, including the World Health 
Organization (WHO), American Medical 
Association and Canadian Medical 
Association, now recognising obesity as a 
chronic disease requiring long-term 
management, treatment options that help 
people with obesity achieve and maintain 
weight loss are greatly needed.

IT’S NOT ABOUT THE WAY YOU LOOK
“I hope the designation of obesity as a 
chronic disease will make more people 
aware that the medical treatment of 
obesity is not about the cosmetic impact of 
reducing a number on the scales. Obesity is 
associated with weight-related comorbid-
ities such as hypertension, dyslipidaemia, 
type 2 diabetes and some types of cancer,” 
says Heather Millage. “This is why it’s 
important that we develop medical 
treatment options for obesity.”

Historically, pharmacotherapy treatment 
options for obesity were limited, and so 
Novo Nordisk’s GLP-1 receptor agonist 
Saxenda® (liraglutide 3 mg) has been widely 
welcomed, Heather Millage reports. 
“Clinical trials have shown that Saxenda® 
delivers significant weight loss in some 
people who are overweight or have obesity 
and, importantly, that this weight loss is 
sustained.18 The uptake of Saxenda® in 
countries where it’s not covered by medical 
insurance demonstrates the demand for 
this product.”

In addition to Saxenda®, Novo Nordisk is 
committed to identifying and developing 
new treatment options for people with 
obesity. The company is currently invest-
igating five new obesity treatments: a 
glucagon analogue, an amylin analogue, 
an appetite-regulating hormone (peptide 
tyrosine) and a glucagon and GLP-1 
co-agonist in phase 1 trials, and a 
long-acting GLP-1 receptor agonist in 
phase 2 trials. Furthermore, dedicated 
researchers at Novo Nordisk’s head-
quarters in Denmark and at its obesity 
research unit in Seattle, US, are working 
to identify new targets for treatment and 
increase the scientific understanding of 
existing drug targets.

RECOGNISING THE DISEASE
However, until there is wider recognition of 
obesity as a disease, effective treatment 
will not gain ground. Obesity has long been 
an issue for developed countries, but with 
its prevalence now also increasing rapidly in 
developing countries, this pandemic can no 
longer be ignored – particularly as treating 
obesity-related comorbidities is placing a 
significant burden on healthcare systems 
worldwide. Treating the cause rather than 
the symptoms therefore makes financial as 
well as ethical sense, points out Heather 
Millage.

“Obesity awareness and understanding is 
where type 2 diabetes was 20 years ago. 
We need to educate people and increase 
recognition of obesity as a disease, as it’s 
one of the world’s critical health issues. 
Novo Nordisk is in a strong position to do 
this because we have decades of experi-
ence of doing exactly that with diabetes 
– and also because obesity is so closely 
linked to type 2 diabetes,” she says. 

“We know that it‘ll take many years to get 
care and treatment of obesity to where we 
are with diabetes, but we’re committed to 
doing so.”

NOVO NORDISK ANNUAL REPORT 2016

Marty Enokson 
has obesity and lives 
 in Canada.

30

CHANGING 
HAEMOPHILIA

Novo Nordisk is working for a future where everyone 
with haemophilia is diagnosed, has access to care and 
can live a life with as few limitations as possible.

“Growing up, I heard stories of climbing 
big mountains from my uncle and had 
dreams of my own expeditions. A few years 
ago, I committed to climbing the Seven 
Summits – the highest peaks on each 
continent. To date, I’ve climbed five and 
will continue this quest over the next few 
years. It’s about living a life of my choosing 
– a life that isn’t limited by my haemo-
philia,” explains Chris Bombardier, a moun - 
tain climber and community advocate from 
the US. 

ADDING LIFE TO YEARS
Chris was diagnosed at birth with severe 
haemophilia B, which he says has played a 
dramatic role in his life path. “Haemophilia 
literally runs in my blood, and I couldn’t 
imagine my life without it. I live with a 
condition that’s almost impossible to 
describe to others; they just can’t relate. 
I have to fight through pain, feelings of 
isolation and being different from my 
peers, and face my fear of needles – I’m 
terrified of them!” he admits. 

“I recently heard someone say ‘The goal of 
treatment is not simply to add years to the 
life of a person with haemophilia, but to 
add life to their years’, and this really struck 
a chord with me. I take pride in living the 
life I’ve always dreamed when I could so 
easily have given in to my condition. 
Haemophilia can make things more com - 
plicated and difficult, but with today’s 
treatment I really am adding so much life 
to my years.”

NOVO NORDISK ANNUAL REPORT 2016

REDUCING LIMITATIONS
Adding life to years is a sentiment that also 
resounds with Novo Nordisk, as the com - 
pany has been committed to changing 
haemophilia for more than three decades. 
“We want to improve the lives of people 
living with haemophilia by providing 
treatment that will help them achieve 
greater independence and give them the 
opportunity to make even more choices,” 
explains Paul Huggins, who heads Novo 
Nordisk’s global marketing of biopharma-
ceuticals. 

Novo Nordisk’s clinical development pro - 
gramme focuses on the unmet needs in this 
area, including the need for even better 
clinical outcomes, fewer intravenous 
infusions, lower risk of inhibitor formation 
and better treatment options for less 
common bleeding disorders. 

“Despite advances in treatment and care, 
bleeding in the joints remains among the 
most common complications of haemo-
philia. Being in constant pain and living 
with restricted movement invariably has a 
psychological impact too. Improving joint 
health and mobility is therefore essential to 
reduce the limitations for people living with 
haemophilia – and to achieve this they 
need more treatment choices,” Paul 
Huggins continues.

RISING TO THE CHALLENGE
Novo Nordisk’s most recent product launch 
for haemophilia is NovoEight®, which gives 

people with haemophilia A the option of a 
treatment based on a well-researched 
molecule that is stable at room tempera-
ture. “This provides an extra degree of 
portability which they don’t have with all 
other products,” Paul Huggins points out. 
“There’s actually been a proliferation of 
products for this patient community in the 
last few years, and competition in the 
marketplace has intensified. This is great 
news for patients and payers – and a 
challenge for us! But NovoEight® has been 
well received; we have confidence in our 
product and are building momentum 
worldwide.”

Novo Nordisk’s first-ever treatment for 
haemophilia, NovoSeven®, is also facing 
tough competition as a competitor product 
has reached the latter stages of clinical 
development. “NovoSeven® treats bleeds in 
people with haemophilia with inhibitors 
when they happen. The competitor product 
is a weekly prophylactic, or preventive, 
treatment for patients with haemophilia A 
with inhibitors, which is obviously an 
option that this community of patients 
looks forward to,” explains Paul Huggins. 

“While we don’t yet know if this compe ti-
tor product will successfully complete 
clinical development and receive regulatory 
approval, we’re already feeling its impact as 
the community of people with inhibitors is 
relatively small and a significant number are 
taking part in the clinical trial – some of 
whom would normally use NovoSeven®. 

Chris Bombardier
has haemophilia B.

“I especially love the 
challenges that climbing 
provides. It’s not only the 
physical struggle to push 
my body farther than I can 
imagine but also the mental 
challenge. You get up crazy 
early, it might be snowing or 
raining, and your mind wants 
to tell you it’s stupid to be 
outside but somehow you 
push through. The reward: 
spectacular sunrises, epic 
views, the simplicity and 
peacefulness of the wilder-
ness, and the satisfaction that 
you achieved your goal.”

CHRIS BOMBARDIER, 
WHO HAS HAEMOPHILIA B

WHAT IS 
HAEMOPHILIA?
Haemophilia is an inherited or 
acquired bleeding disorder that 
prevents the blood from clotting. 
People with haemophilia either 
partially or completely lack an 
essential clotting factor needed to 
form stable blood clots. Without 
treatment, uncontrolled internal 
bleeding can cause stiffness, pain, 
severe joint damage and even 
death. Treatment with replacement 
clotting factors may be admin-
istered when bleeding occurs or, 
increasingly, on a preventive basis 
(prophylactic treatment). People 
with haemophilia A, an estimated 
350,0003 have absent, decreased 
or defective production of the 
blood clotting factor VIII. People 
with haemophilia B, of whom there 
are some 70,00020 have deficiencies 
in producing clotting factor IX. Both 
types are inherited.

However, I strongly believe there’s space for 
both products on the market. And we 
shouldn’t forget that NovoSeven® has had a 
truly well-established safety profile in 
clinical trials for more than 30 years. So 
we’ll continue to fight for our market share, 
to ensure that people with haemophilia 
have an effective product to treat the 
bleeds that may occur even when they are 
already on a prophylactic regimen.”

INCREASING TREATMENT CHOICES
Treatment choices for people with 
haemophilia B could also increase in the 
near future, as Novo Nordisk submitted its 
long-acting factor IX (N9-GP) for approval 
in Europe and the US in 2016. In clinical 
trials, once-weekly N9-GP was found to be 
efficacious in routine prophylaxis, treat-
ment of bleeding episodes and surgery 
for adults, adolescents and children, and 
showed potential in preventing bleeds 
in target joints. “It’s noteworthy that 
participants reported a significant 
improvement in quality of life during 
the trial,” Paul Huggins points out.

Novo Nordisk expects to submit its 
long-acting version of factor VIII (N8-GP) 
for regulatory approval in 2018, providing 
even more treatment options for people 
with haemophilia A. In addition, conci-
zumab (a monoclonal antibody against 
Tissue Factor Pathway Inhibitor) is in phase 1 
development for haemophilia A and B (see 
R&D pipeline on pp 20–21).

BEYOND MEDICINE
While treatment choices in developed 
countries are increasing, many people with 
haemophilia in developing countries are still 
not being diagnosed or do not receive 
proper care and treatment. That is why 
Novo Nordisk’s commitment to haemophilia 
goes beyond products. In 2005, the com - 
pany founded the Novo Nordisk Haemo-
philia Foundation (NNHF), which is driven 
by the vision that all people with haemo-
philia or allied bleeding disorders should 
receive care and treatment wherever they 
live (see box).

“Our commitment to changing haemophilia 
goes beyond the discovery and develop-
ment of medicines,” explains Paul Huggins. 
“The NNHF, along with the HERO study, 
our advocacy work and partnerships, are 
just a few examples of what we’re doing to 
help enable people with haemophilia to live 
the life they want, with as few limitations 
as possible.”

NOVO NORDISK 
HAEMOPHILIA FOUNDATION
Founded in 2005, the Novo Nordisk 
Haemophilia Foundation (NNHF) is a 
non-profit organisation dedicated to 
defining and funding sustainable pro-
grammes which improve access to quality 
care benefitting people with haemophilia 
and allied bleeding disorders in the 
developing world. 

In collaboration with local partners and 
internationally renowned experts, the NNHF 
addresses three focus areas: capacity 
building, diagnosis and registry, and 
education and empowerment. 

To date,* the NNHF has supported more 
than 200 programmes in 68 countries, 
trained more than 28,000 healthcare 
professionals, diagnosed or retested almost 
20,000 patients and reached more than 
32,000 patients and family members with 
educational and empowering activities. Read 
more at nnhf.org.

HAEMOPHILIA EXPERIENCES, 
RESULTS AND OPPORTUNITIES
The Haemophilia Experiences, Results and 
Opportunities (HERO) study provides a deeper 
understanding of the psychosocial impact of 
living with haemophilia and the unmet needs 
of the haemophilia community.

ACCORDING TO THE HERO STUDY, 50% OF 
PEOPLE WITH HAEMOPHILIA ARE IN CONSTANT 
PAIN AND 59% HAVE LIMITED MOBILITY.19

* Status on 31 December 2016.

32

DEFINING TIMES 
FOR THE US BUSINESS

The US is by far Novo Nordisk’s largest market, accounting for approximately half of 
the company’s total sales. It is a hugely complex healthcare market that is changing 
rapidly. For Novo Nordisk, this means challenges and opportunities ahead.

Novo Nordisk’s US organisation is a leader 
in diabetes, a pioneer in obesity treatment 
and a trusted partner in haemophilia and 
growth hormone disorders. It has around 
6,000 employees in the US. With the rising 
prevalence of both diabetes and obesity, 
the company’s mission to drive change to 
improve patients’ lives has never been more 
important.

“WE’VE NEEDED TO 
TAKE A FRESH LOOK 
ACROSS THE BOARD 
TO MAKE SURE THAT 
WE OPERATE 
EFFECTIVELY AND 
THAT OUR MEDICINES 
ARE ACCESSIBLE TO 
THE PATIENTS WHO 
CAN BENEFIT FROM 
THEM.“ 

Jakob Riis
Executive vice president, 
North America Operations

Today, Novo Nordisk is at a crossroads of 
challenges and opportunities in the US. 
On the one hand, the company has a solid 
portfolio and pipeline of innovative 
medicines, and there is tremendous unmet 
need among the patient populations it 
serves, yet on the other hand it is becoming 
increasingly tough for patients to access 
medicines and for the business to achieve 
the desired sales growth. After year upon 
year of double-digit growth, market 
conditions have changed, and volume 
growth does not always translate into sales 
growth. As the US healthcare system has 
transformed over the last few years, so 
tightening competition and pricing pressure 
have become flashpoints for the pharma-
ceutical industry. Novo Nordisk is tackling 
the situation head on.

In September 2016, Jakob Riis, who has 
been with the company for more than 20 
years and has a proven track record of 
leading businesses through adverse times, 

was appointed head of North America 
Operations. He is no stranger to the US 
business and brings with him a new vision 
for the future.

”This is a defining time for our business,” 
explains Jakob Riis. “We’ve needed to take a 
fresh look across the board to make sure 
that we operate effectively and that our 
medicines are accessible to the patients 
who can benefit from them. This requires 
courage and openness to new approaches, 
as well as deep understanding of this 
evolving market and our customers’ needs.”

UNDERSTANDING THE COMPLEX US 
OPERATING ENVIRONMENT 
This fresh look starts with embracing the 
realities of the market environment. The US 
healthcare system is recognised as one of the 
most, if not the most, complex – from deliv - 
ery of care to the cost of care. Navigating a 
pharmaceutical business through this envi - 
ronment is equally complex.

Manufacturers, wholesalers, payers, 
pharmacy benefit managers (PBMs), 
healthcare professionals (HCPs) and 
patients are some of the many stakeholders 
in what is referred to as the value chain. 
These different stakeholders bring different 
perspectives and, with these, various levels 
of change. Healthcare reform has put 
everyone on notice that quality and effi - 
ciency are paramount, and the pressure 
to deliver cost savings for a nation with 
limited healthcare dollars is intense.

According to Senior Vice President, Market 
Access in the US, Doug Langa, “We con - 
tinue to see consolidation, especially at the 
payer level. There used to be over a dozen 
major payers; today that number has been 
cut in half. Transversely, more competitors 
are developing more medicines, including 
biosimilars, today, especially in the diabetes 
area. This translates to greater bargaining 
power for payers and pricing pressure on 
pharmaceutical companies. We’re also 
seeing more exclusive contracts, which 
potentially means less choice for patients 
and prescribers. There’s a higher bar on 
innovation and payers taking on a ‘good 
enough’ mentality when deciding on 
formulary access. It’s no longer enough 
to have superior data from clinical trials. 

There’s a heightened demand for ‘real-
world’ data, and that’s why innovative 
contracting is so important.”

In some cases, innovative contracting 
means negotiating the price of a pharma-
ceutical product based on the actual 
improved health outcome it delivers for 
the patient, rather than on an up-front 
assessment of its clinical value.

“What many may not appreciate is that 
creating such outcomes-based contracts 
is not easy. Requirements regarding 
regulatory compliance, data collection, 
product labelling as well as new oper-
ational and administrative processes that 
need to be in place are just some of the 
factors that add to the complexity, not just 
for us, but for the payers who want these 
contracts. But we continue to try new 
approaches and test new models because 
we know it can and must be done,” Doug 
Langa stresses.

CHALLENGES WITH ACCESS AND 
AFFORDABILITY 
The complexity of the US market is also 
reflected in the price of medicines – a topic 
of heated debate. As the graphic on p 33 
illustrates, numerous entities are involved in 
the process, and that means that different 
people pay different prices for medicines, 
depending on insurance coverage and 
other factors. So how does it work?

Manufacturers set the ‘list price’ and 
have full accountability for those prices. 
However, after the list price is set, drug 
manufacturers negotiate with payers in 
order for medicines to stay on their 
preferred drug list, or formulary. The 
revenue that companies receive after 
rebates, fees and other price concessions 
given to the payer is the ‘net price’. The net 
price more closely reflects actual company 
sales. Across Novo Nordisk insulin prod - 
ucts, net price increases year over year have 
been mid-single digit. This brings the net 
price development closer to the Consumer 
Price Index – Urban, a common measure of 
the average price of goods.

Yet the access and affordability issue is real. 
“We’re hearing from more and more 
people living with diabetes about the 

Jakob Riis
Executive vice president,  
North America Operations

33

THE EQUATION: 
FROM LIST PRICE TO 
NET PRICE IN THE US

LIST PRICE
(set by the manufacturer) 

Those exposed to the list price include:

•  patients without insurance

•  patients who have insurance with a high 

deductible or are exposed to the Medicare 
coverage gap.

DEDUCT

REBATES/DISCOUNTS

•  Payments made to pharmacy benefit 
managers (PBMs) and/or insurance 
companies to ensure placement on drug 
formularies.

•  Significant discounts mandated for 

government programmes (eg Medicaid).

•  Additional discounts negotiated.

DEDUCT

WHOLESALER FEES

•  Payments made to wholesalers to support 

stocking and distributing medicines 
through their supply chain networks  
(eg pharmacy, hospital).

DEDUCT

ADDITIONAL PRICE 
CONCESSIONS

•  Coupon, co-pay assistance programmes 
(especially for patients with deductibles).

•  Administrative fees to group purchasing 

organisations and PBMs.

EQUAL

NET PRICE 
(manufacturer’s realised price)

Implications of the net price:

•  Insured patients, on average, have a co-pay 
of approximately 1–1.40 dollars per day for 
our insulin.5 

•  Required for coverage of our medicines 

through government programmes 
(Medicaid, Veterans Affairs, Department of 
Defense, Medicare etc).

•  Support broad patient access to medicines.

challenges they face affording healthcare, 
including the medicines we make. We take 
this issue seriously and are working to do 
more to better support patients. This is a 
responsibility that needs to be shared 
among all those involved in healthcare, and 
we’re going to do our part,” affirms Jakob 
Riis. The company recently took a position 
on pricing, outlining the three areas it 
intends to focus on to better address the 
issue:

•   Transforming the complex pricing system 

•   Creating more pricing predictability, 
including a commitment to limit any 
possible future list price increases to no 
more than single-digit percentages 
annually 

•   Reducing the burden of out-of-pocket 

costs.

“We’re serious about doing more, but we 
can’t do it alone,” Jakob Riis continues. 
“That’s why we welcome and will actively 
seek collaborations leading to sustainable 
solutions based on these three tenets, 
which we believe are key to making a 
positive impact on affordability for patients.

CONTINUED

34

OUR BUSINESS

“The pricing system needs to be simplified, 
which includes making it more transparent. 
We also see value in creating more pricing 
predictability, so customers like pharmacy 
benefit managers and payers can effect-
ively anticipate and budget for any possible 
price increases. With patients, we know 
that there’s a growing number of people 
with high-deductible health plans – health 
coverage with lower premiums – who face 
higher costs at the pharmacy counter, and 
we continue to see more cost sharing being 
pushed to patients.

“The other challenge we’re facing in the 
market is around uptake of new medicines. 
Traditionally, you launched innovative 
medicines aggressively in terms of timing 
and investment, and within six months you 
knew the growth trajectory. That’s not 
necessarily the case in today’s market. 
Uptake is slower and we need to adjust our 
launch strategies and spending accordingly.

“All of these dynamics are forcing us to 
change how we approach the market and 
how we operationalise the US business. 
That means keeping our finger on the pulse 
of the market, building new capabilities 
and refining our internal infrastructure 
to achieve efficiency and agility.”

SIMPLIFY AND PRIORITISE
While many pharmaceutical companies 
have been experiencing layoffs for a 
number of years, this has not been the case 
at Novo Nordisk. However, the market 
conditions and business realities in 2016 
meant that the company needed to align 
its costs with expected future revenues and 
ensure it could invest in future oppor-
tunities. As part of this process, a decision 
was taken to reduce the US workforce. 
In October 2016, approximately 480 
employees were notified that their 
positions had been eliminated.

“This was a difficult decision, but a 
necessary one,” explains Jakob Riis. “We 
can be proud of the professionalism of our 
employees and their dedication to patients 
throughout the process. We were also 
fortunate that some of those employees 

found new roles in the company.”
When approaching the organisational 
changes, key considerations for Novo 
Nordisk were aligning resources around 
the most significant commercial priorities, 
simplifying the structure and reducing 
complexity.

For example, the company reassessed how 
it would approach its payer customers in 
future. “We used to have market access 
work being conducted across several 
different areas of the company, so we saw 
an opportunity to optimise and simplify 
by centralising that expertise under one 
market access function,” notes Doug 
Langa. “The new market access structure is 
in place and is responsible for leading our 
strategy by identifying customer value, 
securing profitable access and establishing 
innovative approaches with customers. 
We’re already seeing the benefits. This 
unified team is much more powerful and 
helps us stay ahead of emerging business 
trends and customer payment models.”

IMPORTANT REGULATORY 
AND COMMERCIAL 
MILESTONES ACHIEVED IN 2016
Novo Nordisk made significant strides in 
2016 with regard to regulatory and 
commercial opportunities in the US. It 
launched Tresiba® (insulin degludec), the 
new-generation, once-daily, long-acting 
basal insulin, and later also received a 
paediatric indication. The US Food & Drug 
Administration (FDA) also approved 
Xultophy® 100/3.6 (insulin degludec 100 
units/ml and liraglutide 3.6 mg/ml), a 
once-daily combination of Tresiba® and 
Victoza® for the treatment of type 2 
diabetes.

“We feel good about the scientific 
advance ments we’re bringing forward 
and the progress we continue to make in 
meeting the medical needs of patients,” 
states Anne Phillips, MD, SVP Clinical 
Development, Medical & Regulatory Affairs 
in the US. “We have some additional work 
to do with our fast-acting insulin aspart 
filing as we received a Complete Response 
Letter from the FDA in October. However, 

US HEALTHCARE SPENDING & INSURANCE TRENDS

HEALTHCARE 
SPENDING
IN THE US 
ACCOUNTS FOR 
3.2 TRILLION 
DOLLARS –  
9,990 DOLLARS 
PER PERSON.21

89.1% OF PEOPLE LIVING IN THE US 
HAD HEALTH INSURANCE IN Q3 2016,
REPRESENTING A HISTORICAL HIGH.
MORE PEOPLE LIVING IN THE US
ARE ENROLLING IN HIGH-DEDUCTIBLE 
PLANS – PLANS DESIGNED TO HAVE 
LOWER PREMIUMS, BUT HIGHER
OUT-OF-POCKET COSTS FOR PATIENTS.22 

HIGH-DEDUCTIBLE PLANS 
ARE LEADING TO INCREASED 
PATIENT HEALTHCARE 
COSTS. BETWEEN 2006 AND 
2015, OUT-OF-POCKET COSTS 
INCREASED BY NEARLY 230% 
FOR PEOPLE WITH HIGH-
DEDUCTIBLE HEALTH PLANS.23

NOVO NORDISK ANNUAL REPORT 2016

PRESCRIPTION MEDICINES 
ACCOUNT FOR 
10% OF TOTAL US 
HEALTHCARE SPENDING24

10%  Prescription drugs 

32%  Hospital care

20%  Physician & clinical services

8% 

8% 

 Home health & nursing 
home care

 Govt admin & net cost 
of private health insurance

22%  Other

we’re working with the agency to address 
its questions, as we believe fast-acting 
insulin aspart is an important option for 
patients who need improved blood glucose 
control around meals.” 

Within haemophilia, Novo Nordisk sub - 
mitted a biologics licence application (BLA) 
for the approval of the long-acting factor 
IX N9-GP (nonacog beta pegol) for people 
with haemophilia B.

2016 was equally eventful on the data 
front. At the annual American Diabetes 
Association (ADA) Scientific Sessions, 
the company presented 53 data abstracts, 
including the highly anticipated LEADER 
study, which demonstrated that Victoza® 
significantly reduces the risk of major 
cardiovascular events and death in adults 
with type 2 diabetes. The results were also 
published in The New England Journal of 
Medicine and have been submitted to the 
FDA for label consider ation. 

The results of the SWITCH studies 
demonstrating favourable outcomes in 
terms of reduction in hypoglycaemic 
occurrences with Tresiba® in people with 
type 1 and type 2 diabetes were also 
presented at ADA and submitted to 
the FDA for label consideration.

The headline results of the DEVOTE trial 
with Tresiba® involving more than 7,500 
people with type 2 diabetes demonstrated 
a safe cardiovascular profile and a reduced 
risk of severe hypoglycaemia with Tresiba® 
compared to insulin glargine U100. 

The results of the SUSTAIN 6 study showing 
that semaglutide, an invest igational 

DIABETES IN THE US

OBESITY IN THE US

OUR BUSINESS

35

$245bn

$190bn

ABOUT 1 IN 11 US ADULTS 
(9.3%), OR MORE THAN 
29 MILLION PEOPLE, 
 HAVE DIABETES.25

THE ESTIMATED TOTAL 
COST OF DIAGNOSED 
DIABETES WAS  
245 BILLION DOLLARS 
IN 2012.26

WITHOUT MAJOR 
CHANGES, AS MANY 
AS 1 IN 3 US ADULTS 
COULD HAVE 
DIABETES BY 2050.25

OBESITY IS A CHRONIC 
PROGRESSIVE DISEASE. 
MORE THAN 1 IN 3 US 
ADULTS (36.5%), OR 
NEARLY 79 MILLION 
ADULTS, LIVE WITH 
OBESITY.27

THE ESTIMATED ANNUAL 
MEDICAL COST OF 
OBESITY IN THE US WAS 
 190 BILLION DOLLARS 
IN 2012.28

RESEARCH SUGGESTS 
 A 33% INCREASE IN 
OBESITY PREVALENCE 
OVER THE NEXT TWO 
DECADES.29

glucagon-like peptide-1 (GLP-1) analogue 
administered once weekly, significantly 
reduces the risk of major adverse 
cardiovascular events in adults with type 2 
diabetes at high cardiovascular risk, were 
published in The New England Journal of 
Medicine. In December, the company 
submitted a New Drug Application (NDA) 
for semaglutide to the FDA.

THE WAY FORWARD
“In 2016, we took decisions about where 
we need our business to go in 2017. We’ll 
continue to strengthen and simplify our 
organisation and focus on the products 
that will drive growth, such as Tresiba®, 
Victoza® and Saxenda®. We have some 
exciting innovations and new data that we 
believe will make a difference for patients,” 

says Jakob Riis, who notes that Novo 
Nordisk will also be launching Xultophy® 
100/3.6 on the US market in the first half 
of 2017. “The FDA’s review of the supple-
mental NDAs for the LEADER and SWITCH 
studies is expected to conclude in 2017 and 
may support the value propositions for 
Victoza® and Tresiba® respectively. We also 
have FDA action dates for both the sema - 
glutide and N9-GP applications,” adds 
Anne Phillips.

“We’ll build on the strong progress we’ve 
made with outcomes-based contracting and 
look forward to new partnerships with 
customers that demonstrate the value of our 
medicines and make a meaningful difference 
for patients. This includes ongoing efforts 
and new collaborations to address the 

pricing and affordability issue in the US with 
sustainable solutions,” continues Jakob Riis.
He also highlights the new opportunities 
emerging in ‘digital health’, where Novo 
Nordisk is partnering with technology 
companies including IBM Watson Health 
and Glooko to develop digital solutions for 
people with diabetes. “We’re excited about 
the opportunities coming from combining 
Novo Nordisk’s deep knowledge of 
diabetes with our partners’ digital plat-
forms and data analytics expertise. Despite 
the current challenges and changes in the 
US healthcare system, I’m optimistic about 
our future. We have the products, the 
people and the passion to be a successful 
business and realise our mission to drive 
change to improve patients’ lives,” Jakob 
Riis concludes.

R&D AND PRODUCTION IN THE US

Novo Nordisk continues to expand its research, develop-
ment and production footprint in the US. The company’s 
clinical, medical and regulatory activities are based at the 
headquarters in Plainsboro, New Jersey. In addition, Novo 
Nordisk has research centres in Indianapolis, Indiana, and 
Seattle, Washington, and two production sites in Clayton, 
North Carolina, and West Lebanon, New Hampshire. 

Novo Nordisk is currently investing nearly 2 billion dollars 
in a new production facility in Clayton, which will produce 

active pharmaceutical ingredients for the company’s 
diabetes care products. This facility will play a vital role in 
enabling Novo Nordisk to meet the needs of people living 
with diabetes in the US for years to come and create 700 
new jobs. The facility is expected to be operational by 
2020. 

Today, Novo Nordisk employs around 6,000 people 
in the US.

Novo Nordisk’s production facility 
in Clayton, North Carolina.

36 OUR BUSINESS

THE ONLY CONSTANT IN 
INTERNATIONAL OPERATIONS
IS CHANGE

International Operations – Novo Nordisk’s newly established commercial unit – covers 
five geographical regions and more than 190 countries. This immensely diverse unit is 
united by a common goal: to deliver innovative solutions to fight the global diabetes 
epidemic.

“IT GOES WITHOUT SAYING THAT 
INTERNATIONAL OPERATIONS IS A 
DIVERSE UNIT WITH DIFFERENT 
CHALLENGES AND OPPORTUNITIES 
ACROSS ITS FIVE REGIONS.”

Maziar Mike Doustdar 
Executive vice president, International Operations

On 1 January 2017, Novo Nordisk con-
solidated its sales regions into two com - 
mercial units covering the entire world: 
International Operations (IO) and North 
America. The company previously had five 
sales regions, as reflected in the 2016 
financial statements on pp 68–69. 

IO is responsible for around half of Novo 
Nordisk’s total revenue. Covering 95% of 
the world’s population, it is clustered into 

five regions: Europe, Latin America, 
AAMEO (Africa, Asia, Middle East & 
Oceania), Japan & Korea and Region 
China.7 This new organisational structure, 
which was implemented in September 
2016, is a recognition that success in 
international markets will be a key factor 
for Novo Nordisk’s long-term growth. 

“It goes without saying that IO is a diverse 
unit, with different challenges and 

opportunities across its five regions,” says 
Maziar Mike Doustdar, executive vice 
president and head of International 
Operations. “In Region Europe and Region 
Japan & Korea, economic growth and 
government budgets are under pressure, in 
particular from the higher costs associated 
with increased life expectancy.31 Region 
China and Region Latin America have 
transitioned from low- to middle-income 
economies and are now seeking to 

NOVO NORDISK ANNUAL REPORT 2016THE NEW INTERNATIONAL OPERATIONS

EUROPE
Total
population:

540m7

Adults
with diabetes:

28m1

Latin America
Total
population:

634m7

Adults
with diabetes: 

49m1

AAMEO
Total
population:

4,225m7

Adults
with diabetes:

184m1

OUR BUSINESS

37

JAPAN & 
KOREA
Total
population:

177m7

Adults
with diabetes: 

11m1

CHINA
Total
population:

1,384m7

Adults
with diabetes:

112m1

enhance economic development in the face 
of global competition.31 And with its more 
than 100 countries,5 Region AAMEO has 
large economic and cultural variations and 
holds many opportunities. 

“Solid local relationships will therefore be 
imperative to the success of International 
Operations, as we need to be a strong 
part of each community where we 
ope rate,” he continues. “Ultimately, we 
need to be agile, flexible and attuned to 
change, whether we’re talking about 
currency fluctuations, political risks or 
healthcare reforms. After all, the only 
constant in IO is change.” 

However, Maziar Mike Doustdar also 
recognises common themes across IO: 
“What we’re seeing across the world is 
a desire from governments to optimise 
healthcare systems and control expend-
itures. Our new commercial structure will 
allow us to share best practices and 
processes – something that’s increasingly 
important as global pharmaceutical pricing 
becomes more transparent and subject to 
international referencing. Above all though, 
there are two issues all our regions have in 
common: the fact that more and more 
people are getting diabetes and the need 
for innovative solutions to address this 
challenge.”

IMPROVING AWARENESS AND ACCESS 
The International Diabetes Federation (IDF) 
estimates that around 384 million adults 
with diabetes live in countries covered by 
IO, and this figure is expected to rise to 
close to 600 million people by 2040.1 
Maziar Mike Doustdar sees a clear role for 
IO in providing treatment for those people 
who need it so that they can live their lives 
to the full. “Only around half of the people 
living with diabetes around the world are 
diagnosed, and only half of these people 
receive treatment. We therefore have an 
obligation and an opportunity to increase 
awareness and access to care across the 
globe.” 

Increasing sales volumes will be a major 
growth driver in IO, and improving access 
to Novo Nordisk’s portfolio of novel 
diabetes products will be a key focus 
area. Modern insulin, Victoza® and new- 
generation insulin already account for 60% 
of sales, and the trend away from human 
insulin is set to continue.5 

“With one of the broadest product 
portfolios in the industry, we’re well 
positioned to accommodate all market 
needs in IO,” points out Maziar Mike 
Doustdar. “We can supply high-quality 
human insulin at very affordable prices in 
low-income markets, and modern and 

new-generation insulin and GLP-1 in 
markets with an ability and willingness to 
pay for innovative products with improved 
patient outcomes. It’s crucial that we have 
a clear strategy to find the balance 
between volume increases and value 
upgrades.” 

Novo Nordisk is currently market leader in 
diabetes in IO, supplying half of all insulin 
and holding a 23% share of the total 
diabetes value market.5 However, Maziar 
Mike Doustdar wants to do even better: 
“With our strong product pipeline, 
dedicated colleagues and commercial 
capabilities, I have no doubt that we’ll 
continue to expand Novo Nordisk’s 
diabetes leadership in IO.” 

With 20 different time zones and employ-
ees of 125 different nationalities, IO literally 
never sleeps – which Maziar Mike Doustdar 
says makes it an exciting unit in which to 
work. “What gets me up in the morning is 
the great potential we have as a company 
to deliver better treatment for millions of 
people around the world,” he says. “We 
have a great opportunity to launch inno - 
vative products across IO, whether for 
people with diabetes, obesity, haemophilia 
or growth disorders. What matters is that 
we get it right each time and improve 
access to care for patients.”

CONTINUED

NOVO NORDISK ANNUAL REPORT 2016REGION 
AAMEO

Africa, Asia, Middle East & Oceania

REGION 
EUROPE

Selected events from around IO.

REGION 
CHINA

4,255m7
•  Total population: 
•  GDP per capita: 
USD 3,34032
•  Healthcare cost per capita:  USD 18133
184m1
•  Adults with diabetes: 
~7.5%1
•  Adult diabetes prevalence: 
48.4%1
•  Diagnosis rate: 
~4,600
•  Employees*: 

540m7
•  Total population:  
•  GDP per capita:  
USD 32,45032
•  Healthcare cost per capita: USD 3,61333
28m1
•  Adults with diabetes:  
 ~7.0%1
•  Adult diabetes prevalence: 
60.7%1
•  Diagnosis rate:  
~3,000 
•  Employees*: 

1,384m7
•  Total population:  
•  GDP per capita:  
USD 8,58032
•  Healthcare cost per capita:   USD 42033
112m1
•  Adults with diabetes: 
•  Adult diabetes prevalence:   ~10.6%1 
47.3%1
•  Diagnosis rate:  
 ~3,000
•  Employees*: 

AAMEO is a geographically and culturally 
diverse region across four continents and 
more than 100 countries. Markets in 
AAMEO cover a broad range of economic 
development and healthcare systems and, 
as such, provide a wide array of challenges 
and opportunities. In 2016, countries in 
AAMEO were particularly susceptible to 
commodity price decreases and currency 
fluctuations. Furthermore, continued 
macroeconomic issues could place pressure 
on government expenditure in countries 
that are net exporters of energy and other 
commodities.34 AAMEO is also home to 
numerous countries with heightened 
political and security risks,35 and these risks 
are likely to continue in 2017. There are, 
however, distinct and diverse opportunities 
across the region in spite of economic and 
market access risks. One priority will be to 
upgrade more patients from human to 
modern insulin, particularly in Least 
Developed Countries (LDCs), in order to 
ensure better treatment for people with 
diabetes. There will continue to be a focus 
on launching novel products, including 
Victoza®, private market launches of 
Saxenda® and the introduction of new-
generation insulin such as Tresiba®, 
Xultophy® and Ryzodeg® across multiple 
markets. There will also be ongoing 
investments in manufacturing facilities in 
Iran, Algeria and Russia as part of Novo 
Nordisk’s strategy to ensure product supply 
and deepen stakeholder ties in strategic 
markets in AAMEO.

NOVO NORDISK ANNUAL REPORT 2016

Constituting around 40% of total sales 
within the new IO commercial unit, Europe 
will continue to be a key market for Novo 
Nordisk. The region is typified by developed 
healthcare systems in which strong 
competitive and price pressures persist.36 
The market access environment has been 
challenging over the last decade, with 
governments seeking to optimise health-
care expenditures in response to slower 
economic growth and ageing populations.30 
Novo Nordisk expects these trends to 
continue, in particular ongoing pricing 
negotiations in markets across the region 
and challenges from biosimilar products. 
Despite these challenges, 2017 will offer 
numerous opportunities to continue 
providing patients across Europe with 
innovative products for both diabetes and 
haemophilia. There is potential for an 
expanded label for Victoza® following 
strong cardiovascular data from the 
LEADER study (see pp 24–25 for details), 
further strengthening Novo Nordisk’s 
leading position in the GLP-1 market. 
Further launches of Tresiba® and Xultophy® 
are planned, which will serve to cement 
uptake of new-generation insulin in the 
region and strengthen the company’s 
presence in the basal segment. There will 
also be opportunities to broaden the 
biopharmaceuticals business through 
further launches of the recombinant factor 
VIII, NovoEight®.

China has been impacted by lower-than-
previous rates of economic growth.37 The 
primary consequence for Novo Nordisk’s 
business has been increased price pressure 
as the government seeks to rationalise 
health expenditure at national and pro - 
vincial levels.37 There has also been stiffer 
competition, in particular from local 
producers of both human and modern 
insulin. Competitors will continue to seek 
additional market share and share of voice 
through launches of new products and 
investment in provincial markets. Novo 
Nordisk has thus far been able to success-
fully navigate this challenging environment 
by focusing on defending its insulin market 
share. In 2017, there will be opportunities 
to further develop the GLP-1 market in 
which Victoza® has established its leader-
ship, potentially through enhanced re - 
imbursement coverage. There is also 
potential to capture the positive trend of 
upgrading from human to modern insulin, 
improving treatment outcomes for 
thousands of patients. This will occur 
within the broader context of continued 
strong growth in an insulin market where 
Novo Nordisk holds a leadership position. 
Novo Nordisk will seek to improve access 
to care through further reimbursement 
negotiations and other programmes 
intended to improve access to care and 
optimise use of modern insulin.

* Employee numbers only cover regional sales organisations.

39

“THERE ARE TWO 
ISSUES ALL OUR 
REGIONS HAVE IN 
COMMON: THE FACT 
THAT MORE AND 
MORE PEOPLE ARE 
GETTING DIABETES 
AND THE NEED FOR 
INNOVATIVE 
SOLUTIONS TO 
ADDRESS THIS 
CHALLENGE.”

Maziar Mike Doustdar 
Executive vice president, 
International Operations

IO IN SHORT

95%

OF THE 
WORLD’S 
POPULATION IS 
COVERED BY IO 

IO COVERS FIVE 
CONTINENTS 

MORE THAN 
190 COUNTRIES 

20 TIME ZONES 

EMPLOYEES 
OF 125 
NATIONALITIES

REGION 
JAPAN & 
KOREA

Selected events from around IO.

REGION LATIN 
AMERICA

177m7
•  Total population: 
•  GDP per capita:  
USD 30,98032
•  Healthcare cost per capita:  USD 3,23833
11m1
•  Adults with diabetes:  
~7.9%1
•  Adult diabetes prevalence:  
50.5%1
•  Diagnosis rate:  
~1,100
•  Employees*: 

634m7
•  Total population:  
•  GDP per capita:  
USD 8,43032
•  Healthcare cost per capita:   USD 71433
49m1
•  Adults with diabetes:  
•  Adult diabetes prevalence:   ~12.0%1
62.5%1
•  Diagnosis rate:  
~900
•  Employees*:  

Japan and Korea are mature markets with 
the associated challenges of slow economic 
growth, ageing populations and increased 
competition. One particular challenge in 
this region is a growing preference for oral 
antidiabetics, leading to negative insulin 
volume development.5 Similarly, wider 
competitive pressure within the GLP-1 and 
insulin segments is set to intensify, with 
further competitor launches and biosimilar 
entries over the next two years. Despite 
these competitive challenges, Novo Nordisk 
maintains a promising outlook in the region 
across its portfolio, in particular in relation 
to its novel products. Tresiba® has already 
established basal leadership in Japan and 
been successfully launched in Korea, 
helping strengthen leadership in the 
broader insulin market. Opportunities will 
arise from launches of Ryzodeg® in both 
markets as well as longer-term strategic 
concentration on increased use of insulin. 
Due to high growth in the GLP-1 segment, 
Novo Nordisk is in a strong position to 
maximise Victoza® in advance of prepar-
ations for the launch of semaglutide in 
Japan and to target reimbursement of 
Victoza® in Korea. There will also be 
opportunities to strengthen leadership in 
biopharmaceuticals, with continued focus 
on growth disorders and further uptake of 
NovoEight® among people with haemo-
philia A following its launch in Japan in 
2014.

Latin America was the fastest-growing 
business area under the company’s 2016 
commercial structure. Strong performance 
has been underpinned by market share 
gains across the diabetes portfolio, in 
particular in the basal segment. The 
primary opportunity in 2017 will be to 
harness demand across the region for Novo 
Nordisk’s novel portfolio, including Victoza® 
and new-generation insulin such as Tresiba® 
and Ryzodeg®. There will also be scope to 
broaden access to Saxenda®, which was 
launched in 2016 in both Mexico and 
Brazil, paving the way for further entries 
into the obesity market. While Latin 
America will provide business opportunities 
across the portfolio, the region will operate 
under macroeconomic challenges similar to 
those faced in 2016. A significant 
proportion of government revenues across 
the region are derived from exports of 
commodities,39 and any deterioration in 
commodity prices could create cost 
pressures in the healthcare sector. 
Continuing inflationary issues are also likely 
to have an impact on planning and pricing 
discussions. Despite these challenges, Latin 
America will continue to provide growth 
opportunities through increases in market 
share and a market access environment 
that remains conducive to further 
penetration with Novo Nordisk’s novel 
portfolio.

* Employee numbers only cover regional sales organisations.

NOVO NORDISK ANNUAL REPORT 2016

40

RISK MANAGEMENT
– PROTECTING LONG-TERM 
VALUE CREATION

2016 was a year of significant changes for Novo Nordisk, including from a risk 
management perspective. Some risks emerged faster and with a higher impact than 
expected, while others all but disappeared from Novo Nordisk’s risk ‘heat map’.

Jesper Brandgaard, Novo Nordisk’s chief 
financial officer and chair of the company’s 
Risk Management Board, rarely fails to 
remind investors and analysts that there are 
risks associated with investing in 
Novo Nordisk. 2016 was a case in point.

The most prominent market risk 
materialising in 2016 was a more chal-
lenging business environment in the US. 
This was caused by a combination of 
several factors: through a wave of mergers 
and acquisitions, the main purchasers of 
medicines – pharmaceutical benefit 
managers (PBMs) – had strengthened their 
negotiating power, forcing pharmaceutical 
companies to either increase their rebates 
to get their products onto the PBMs’ lists of 
approved, reimbursed products – or lose 
the contract. Novo Nordisk experienced 
both in 2016, during which other factors 
also put the US business under pressure. 
One such factor was the imminent launch 
of biosimilar basal insulin, which further 
strengthened the payers’ negotiating 
position. Another was the loss of market 

shares in the haemophilia business due to 
patients switching from NovoSeven® to 
enter clinical trials with a potential new 
competing product.  

As a result, Novo Nordisk’s financial 
performance in 2016 ended in the lower 
end of the range than guided at the 
beginning of the year, and the company’s 
long-term targets had to be lowered. 

Reflecting on the market risks Novo Nordisk 
faced in 2016, Jesper Brandgaard 
acknowledges that while contract losses 
and higher rebate levels in the US had been 
identified as risks in the company’s risk 
management process, the impact and 
speed at which they had materialised had 
come as a surprise.

In some other markets, the opposite 
happened, with the business developing 
more favourably than expected, for 
example in China, where market growth 
was higher and price pressure more modest 
than expected. 

“It just shows that while the pharma 
industry is considered a safe haven in times 
of change, there is no such thing as a safe 
haven,” comments Jesper Brandgaard. “All 
industries have their individual risks.”

RESEARCH & DEVELOPMENT RISKS
A set of risks specific to the pharmaceutical 
industry are those associated with the 
testing of new medicines for safety and 
efficacy during a rigorous process that can 
last more than 10 years. At any point in 
time in the process, there is the risk of 
studies showing that the potential new 
product is not sufficiently efficacious or 
that it has unacceptable side effects.

In terms of Novo Nordisk’s R&D risks, 2016 
was unique on account of an extra-
ordinarily high number of data releases and 
regulatory milestones.

LONG-TERM RISKS
Novo Nordisk aspires to be a sustainable business and 
takes an active role in dealing with risks related to global 
development and long-term prosperity, such as global health, 
climate change, water scarcity and inequality. This includes 
setting science-based targets aligned with international 
agreements and thorough due diligence to ensure adherence 
to universally accepted standards for responsible business 
practices. Actions are reported to investor-led indices, such as 
CDP on climate risks, ATMI on access to medicines and DJSI on 
economic, environmental and social performance.  

Find elaborate descriptions of Novo Nordisk’s climate action 
initiatives, water stewardship, respect for human rights, 
access to health, diversity and inclusion, business ethics and 
responsible tax in the Communication on Progress report and 
read more about sustainability management at novonordisk.
com/sustainability.

NOVO NORDISK ANNUAL REPORT 2016

NOVO NORDISK’S RISK MANAGEMENT POLICY
At Novo Nordisk, we will proactively manage risk to ensure 
continued growth of our business and to protect our people, 
assets and reputation. This means that we will:

• 

• 

 utilise an effective and integrated risk management system 
while maintaining business flexibility

 identify and assess material risks associated with our 
business

• 

 monitor, manage and mitigate risks. 

Read more about Novo Nordisk’s risk management 
governance at novonordisk.com/about-novo-nordisk/
corporate-governance/risk-management.html.

 
 
41

“THERE IS NO SUCH THING 
AS A SAFE HAVEN.”

Jesper Brandgaard 
Chief financial officer 
and chair of Novo Nordisk’s Risk Management Board 

“From an R&D perspective, the most 
significant potential risks, which would be 
disappointing results from the LEADER, 
DEVOTE and SUSTAIN key trials with 
Victoza®, Tresiba® and semaglutide 
respectively, did not materialise. In fact, 
results were even better than we’d hoped 
for,” says Jesper Brandgaard. He also notes 
two risks that did materialise in 2016: delays 
in the US approvals of fast-acting insulin 
aspart and Xultophy®. “However, this can in 
no way change the picture that our overall 
R&D risk profile improved considerably 
during 2016.”

SUPPLY, QUALITY AND 
PRODUCT SAFETY RISKS
In terms of the company’s ability to ensure 
a steady supply of high-quality products to 
its customers, no significant risks mate ri-
alised in 2016. “As always, we had many 
inspections from regulatory authorities 
during the year, but we’ve passed all the 
inpections that have been reported back 
to us at this point, and the findings that 
inspectors have made are some we know 

how to deal with and which we don’t 
expect will limit our ability to supply,” 
he continues.

Product recalls due to potential safety 
issues are not uncommon in the pharma-
ceutical industry, and in 2016 Novo Nordisk 
had to make one critical recall from the 
market. It concerned one of the company’s 
smallest products, an emergency kit used 
by people with diabetes when experiencing 
an episode of dangerously low blood sugar 
(severe hypoglycaemia). In September, 
certain batches of the product, GlucaGen® 
Hypokit, were recalled in 31 countries 
because it was found that a small percent-
age of needles (0.006%) were detached 
from the syringe. “It may seem like a small 
risk given the small percentage of faulty 
products, but when it comes to patient 
safety, we can’t compromise,” says Jesper 
Brandgaard.

LEGAL RISKS
At any given point in time, a pharma-
ceutical company of Novo Nordisk’s size 

is likely to be facing legal risks, for example 
related to lawsuits filed by competitors or 
customers, or investigations by authorities 
into certain business practices. A summary 
of Novo Nordisk’s ongoing cases can be 
found on p 80 of this Annual Report. 

Jesper Brandgaard urges investors to pay 
attention to such cases, as they can have 
significant financial or market impacts. As 
an example, he mentions a patent dispute 
between Novo Nordisk and Baxalta (now 
Shire) regarding the haemophilia product 
NovoEight®. Had Novo Nordisk lost the 
case, it could have been forced to withdraw 
the product from the US market, which 
would not only have affected the people 
using the product, but also led to a loss of 
reputation and future business for Novo 
Nordisk within haemophilia.

The two companies settled the case out of 
court in September, and NovoEight® can 
thus remain on the US market. 

CONTINUED

RISK PROFILE AND MITIGATING ACTIONS
As a global business, Novo Nordisk is exposed to risks through-
out its value chain, which stretches from early discovery of new 
medicines to patients taking their daily dose of life-saving 
medicine at home. Some risks can be foreseen well in advance 
so that actions can be taken, for example ensuring back-up 
facilities and inventories. Some can be calculated, such as the 
risk of not achieving superior clinical results and a promising 
product candidate having to be abandoned. Others may come 
from unseen angles, such as intruders into data systems, and 
may cause business disruptions. 

See an overview of Novo Nordisk’s key risks in the table on 
pp 42–43. 

ENTERPRISE RISK MANAGEMENT 
Risk management is an enterprise-wide effort, and risks are 
assessed both in terms of potential financial loss and potential 
reputational damage. The goal is to increase transparency and 
communication to senior management on key risks, so that 
risks can be anticipated early and responded to proactively in 
order to protect and enhance assets, people, performance and 
reputation. Management teams in all organisational areas are 
responsible for continuous identification, assessment, miti-
gation and reporting of current and emerging risks. The most 
significant risks are presented to the Board of Directors on a 
quarterly basis. Read more at novonordisk.com/about-novo-
nordisk/corporate-governance/risk-management.html.

NOVO NORDISK ANNUAL REPORT 2016

42 OUR BUSINESS

NOVO NORDISK’S KEY RISKS

DELAYS OR FAILURE OF 
PRODUCTS IN PIPELINE

SUPPLY 
DISRUPTIONS

COMPETITION AND 
MARKET DEVELOPMENTS

COMPROMISES TO PRODUCT 
QUALITY AND SAFETY

WHAT IS 
THE RISK?

Failures or delays may occur 
at production sites or 
throughout the extensive 
global supply chain, relating 
to procurement of ingre-
dients and components 
as well as distribution of 
products.

The development of a 
product candidate can take 
more than 10 years and 
may be delayed, or even 
abandoned, at substantial 
expense. The process 
involves non-clinical tests 
and clinical trials, commer-
cial product planning and 
regulatory approval, 
including approval of 
the production facilities. 

WHAT IS 
THE IMPACT?

Patients would not benefit 
from innovative treatments 
and Novo Nordisk’s future 
position as a leader could 
be jeopardised if the 
company is unable to bring 
innovative products to 
market. Any delays or 
failures of new products 
could have an adverse 
impact on sales, profits and 
market position.

Pharmacies and hospitals 
could face product 
shortages, with potential 
implications for patients’ 
daily treatment needs, if 
Novo Nordisk is prevented 
from supplying products to 
markets. This could be due 
to breakdowns or quality 
failures at company sites or 
at key suppliers’ production 
facilities.

WHAT
ACTIONS
ARE TAKEN?

Insights into patients’ 
unmet needs inform the 
selection of new product 
candidates. Clinical trials are 
run to demonstrate safety 
and efficacy. Assessments 
of commercial viability 
determine progress through 
stage gates. Consultations 
are held with regulators to 
review clinical findings and 
obtain guidance on clinical 
programmes.

Annual inspections by 
regulatory authorities 
document GMP com-
pliance, and alternative 
supply sites for critical raw 
materials and back-up 
facilities are in place for 
key production plants and 
safety inventories, to 
prevent and respond to 
accidents or other 
disruptions to supplies. 
Global production reduces 
supply risks.

See more on pp 20–21 
and 24–25.

See more on p 103.

Governments and private 
payers take measures to 
limit spending on medicines 
by driving down prices, 
demanding higher rebates 
and restricting access to 
and reimbursement of new 
products. In some markets, 
political instability, conflict 
or weak enforcement of the 
rule of law may affect sales. 
At any time, established or 
new competitors may bring 
new products to market, 
leading to increased 
competition.

Patients would not have 
access to the clinical 
benefits of new products if 
Novo Nordisk is prevented 
from launching new 
products due to reimburse-
ment restrictions. Lower 
average prices are expected 
in the US. In other markets, 
prices could also come 
under pressure, while 
newer products could be 
niched for use in narrow 
sub-populations. 

Clinical trial data 
demonstrate the added 
value of new products. 
Real-world evidence is 
introduced to show health 
economic benefits. Nego - 
tiations with payers aim to 
ensure patients’ access to 
the clinical benefits of new 
products.

See more on pp 32–35 
and 36–39.

Product quality and safety 
may be compromised if, for 
example, a production 
facility is found to be in 
non-compliance, a product 
is not within specifications 
or if side effects that were 
not detected in clinical trials 
become apparent when a 
product is used for a longer 
period of time.

Patients’ health and lives 
could be put at risk and 
Novo Nordisk’s reputation 
and licence to operate 
could be damaged if 
regulatory compliance 
is not ensured.

A robust quality manage-
ment system, improvement 
plans and systematic senior 
management reviews are in 
place. Authority inspections 
and internal quality audits 
are conducted at sites. 
When issues are found with 
production processes or 
marketed products, root 
causes are identified and 
corrected and, if necessary, 
products are recalled. 

See more on pp 46–49 
and 103.

NOVO NORDISK ANNUAL REPORT 2016OUR BUSINESS

43

INFORMATION 
TECHNOLOGY SECURITY 
BREACHES

Disruption to IT systems, 
such as breaches of data 
security or failure to inte - 
grate new systems, may 
happen across the global 
value chain, where well- 
functioning IT systems and 
infrastructure are critical for 
the company’s ability to 
operate effectively.

CURRENCY IMPACT 
AND TAX DISPUTES

BREACH OF LEGISLATION 
OR ETHICAL STANDARDS

LOSS OF INTELLECTUAL 
PROPERTY RIGHTS

Exchange rate fluctuations 
and transfer pricing dis - 
putes with tax authorities 
are external factors that 
may occur at any time. 
Novo Nordisk’s foreign 
exchange risk is most 
significant in USD, CNY 
and JPY, while the EUR 
exchange rate risk is 
regarded as low due to 
Denmark’s fixed-rate policy 
vis-à-vis the euro. 

In a tightly regulated 
industry, breach of 
legislation, industry codes 
or company policies may 
occur in connection with 
business interactions, such 
as with healthcare profes-
sionals, business partners 
or other stakeholders. This 
could lead to lawsuits 
against Novo Nordisk or 
investigations by the 
authorities.

The validity of patents that 
are critical for protecting 
Novo Nordisk’s commercial 
products and candidates in 
the R&D pipeline may be 
challenged by competitors.

Patients’ or other individ-
uals’ privacy could be com - 
promised if confidential 
information is disclosed, 
and breaches of IT security 
could have a severe impact 
on Novo Nordisk’s ability to 
maintain operations and 
hence on its financial 
situation. In production 
environments, for example, 
breaches of IT security could 
impact Novo Nordisk’s 
ability to produce and 
safeguard product quality.

Novo Nordisk’s cash flow 
and income statement 
would be negatively 
impacted if the local 
currency value in key sales 
regions depreciated against 
the Danish krone. Loss of 
major tax cases could result 
in significant tax adjust-
ments and fines and could 
lead to a higher-than-
expected tax level for the 
company. 

An information security 
strategy is in place to 
prevent intruders from 
causing damage to systems 
and gaining access to 
critical data and systems. 
Awareness campaigns, 
access controls and 
intrusion detection and 
prevention systems have 
been implemented. Internal 
audits of IT security are 
conducted to detect and 
mitigate any breaches.

Expected future cash flows 
for selected currencies are 
hedged to mitigate expo - 
sures. An integrated 
Treasury Management 
System is in place. Applic-
able taxes are paid in 
jurisdictions where business 
activity generates profits. 
Multi-year transfer pricing 
agreements with tax 
authorities have been 
negotiated in key markets. 
Hedging activities and 
calculation of transfer 
pricing are subject to 
internal audit.

See more on pp 72–73 
and 83.

Breaches of legislation or 
ethical standards could 
compromise the integrity of 
the individuals involved and 
could cause damage to 
Novo Nordisk’s reputation 
and financial situation.

Loss of exclusivity for 
existing and pipeline 
products could impact Novo 
Nordisk’s market position 
and valuation.

Due diligence, standard 
procedures and training are 
in place to ensure com-
pliance with laws and 
regulations and prevent 
breaches of standards, 
with legal defence where 
relevant. Compliance with 
business ethics standards is 
subject to internal audit.

See more on pp 18–19 
and 102–103.

Throughout the process of 
drafting, filing and prose - 
cuting a patent application, 
internal controls are in place 
to minimise vulnerability to 
invalidity actions. Patents at 
high risk of invalidity chal - 
lenge are proactively 
identified to prepare to 
defend Novo Nordisk’s 
intellectual property rights.

See more on pp 74 
and 101.

NOVO NORDISK ANNUAL REPORT 201644 GOVERNANCE, LEADERSHIP AND SHARES

SHARES
AND CAPITAL STRUCTURE

Through open and proactive communication, the company aims to 
provide the basis for fair and efficient pricing of its shares.

SHARE CAPITAL AND OWNERSHIP 
Novo Nordisk’s total share capital of DKK 
510,000,000 is divided into an A share capital 
of nominally DKK 107,487,200 and a B share 
capital of nominally DKK 402,512,800. The 
company’s A shares are not listed and are 
held by Novo A/S, a Danish public limited 
liability company wholly owned by the Novo 
Nordisk Foundation. The Foundation has a 
dual objective: to provide a stable basis for 
the commercial and research activities 
conducted by the companies within the Novo 
Group (of which Novo Nordisk is the largest), 
and to support scientific and humanitarian 
purposes. According to the Articles of 
Association of the Foundation, the A shares 
cannot be divested. As of 31 December 2016, 
Novo A/S also held nominal value of DKK 
32,762,800 of B share capital. Novo Nordisk’s 
B shares are listed on Nasdaq Copenhagen 
and on the New York Stock Exchange as 
American Depository Receipts (ADRs). Novo 
Nordisk’s A and B shares are calculated in 
units of DKK 0.20. Each A share carries 200 
votes and each B share carries 20 votes. No 
complete record of all shareholders exists; 
however, based on available sources of 
information about the company’s share-
holders, as of 31 December 2016 it is 
estimated that shares were geographically 
distributed as shown in the chart on the 
opposite page. As of 31 December 2016, the 
free float of listed B shares was 89.6% (of 
which approximately 11.5% are listed as 
ADRs), excluding the Novo A/S holding and 
Novo Nordisk’s holding of treasury shares 
which, as of 31 December 2016, was DKK 
9,133,450 nominally. For details about the 
share capital, see note 4.1 on pp 81–82. 

CAPITAL STRUCTURE AND DIVIDEND POLICY 
Novo Nordisk’s Board of Directors and 
Executive Management consider that the 
current capital and share structure of Novo 
Nordisk serves the interests of the share-
holders and the company well, providing 
strategic flexibility to pursue Novo Nordisk’s 
vision. Novo Nordisk’s capital structure 
strategy offers a good balance between 
long-term shareholder value creation and 
competitive shareholder return in the short 
term. Novo Nordisk’s guiding principle is that 
any excess capital, after the funding of 
organic growth opportunities, investments 
and acquisitions, should be returned to 
investors. The company’s dividend policy 
applies a pharmaceutical industry benchmark 
to ensure a competitive payout ratio for 

dividend payments, which are complemented 
by share repurchase programmes. As illu - 
strated on the opposite page, Novo Nordisk 
has continuously increased both the payout 
ratio and the dividend paid over the last five 
years. The dividend for 2015 paid in March 
2016 was equal to DKK 6.40 per A and B 
share of DKK 0.20 as well as for ADRs. This 
corresponds to a payout ratio of 46.6%, 
which is slightly below the 2015 pharma peer 
group average of 56%. In August 2016, an 
interim dividend was introduced and a DKK 
3.00 dividend per A and B share of DKK 0.20 
as well as for ADRs was paid. For 2016, the 
Board of Directors will propose a final 
dividend of DKK 4.60 to be paid in March 
2017, equivalent to a total dividend for 2016 
of DKK 7.60 and a payout ratio of 50.2%. The 
company expects to distribute an interim 
dividend in August 2017 and further informa - 
tion regarding such interim dividend will be 
announced in connection with the financial 
report for the first six months of 2017. Novo 
Nordisk does not pay a dividend on its 
holding of treasury shares. Shareholders’ 
enquiries concerning dividend payments and 
shareholder accounts should be addressed 
to Investor Service. Read more on the back 
cover. 

During the 12-month period beginning 30 
January 2016, Novo Nordisk repurchased 
shares worth DKK 15 billion. The share 
repurchase programme has primarily been 
conducted in accordance with Article 5 of 
Regulation No 596/2014 of the European 
Parliament and Council of 16 April 2014 
(MAR). In such a programme, financial 
institutions are appointed as lead managers 
to execute the repurchases independently 
and without influence from Novo Nordisk. 

SHARE REPURCHASE 
PROGRAMME FOR 2017/2018
For the next 12 months, Novo Nordisk has 
decided to implement a new share repurchase 
programme. The expected total repurchase 
value of B shares amounts to a cash value of 
up to DKK 16 billion. Novo Nordisk expects to 
conduct the majority of the new share re - 
purchase programme according to the Safe 
Harbour Rules in MAR. In March 2017, at the 
Annual General Meeting, the Board of 
Directors will propose a further reduction in 
the company’s B share capital, corresponding 
to approximately 2% of the total share 
capital, by cancelling 50,000,000 treasury 
shares. After the implementation of the share 

capital reduction, Novo Nordisk’s share capital 
will amount to DKK 500,000,000, divided 
into A share capital of DKK 107,487,200 and 
B share capital of DKK 392,512,800. 

SHARE PRICE DEVELOPMENT 
Novo Nordisk’s share price decreased by 
36.3% between its 2015 close of DKK 399.9 
and the 30 December 2016 close of DKK 
254.7. For comparison, the Danish OMXC20 
CAP stock index decreased by 1.9% and the 
pharma peer group increased by 6.4% 
during 2016. The decrease in Novo Nordisk’s 
share price during 2016 reflects Novo 
Nordisk’s competitive challenges in the 
US during 2016 as well as the significant 
changes in the US pricing environment 
leading to a revision of the long-term 
financial targets in October 2016. 
Throughout 2016 several positive results 
from Novo Nordisk’s late-stage devel - 
opment portfolio were reported, including 
results from the SWITCH, LEADER and 
DEVOTE studies. The total market value 
of Novo Nordisk’s B shares, excluding 
treasury shares, was DKK 513 billion as 
of 30 December 2016. 

COMMUNICATION WITH SHAREHOLDERS 
To keep investors updated about per-
formance and the progress of clinical 
development programmes, Novo Nordisk 
hosts conference calls with Executive 
Management following key events and 
the release of financial results. Executive 
Management and Investor Relations also 
travel extensively to ensure that all investors 
with a major holding of Novo Nordisk shares 
can meet with the company on a regular 
basis and that a number of other investors 
and potential investors also have access to 
the company’s Management and Investor 
Relations. 

ANALYST COVERAGE 
Novo Nordisk is currently covered by 
37 sell-side analysts, including the major 
global investment banks that regularly 
produce research reports on Novo Nordisk. 
A list of analysts covering Novo Nordisk 
can be found at novonordisk.com under 
‘Investors’. Other information which can be 
accessed via this website includes company 
announcements from 1995 onwards, 
financial, social and environmental results, 
a calendar of investor-relevant events, 
investor presentations and background 
information.

NOVO NORDISK ANNUAL REPORT 2016SHARE AND OWNERSHIP STRUCTURE

OWNERSHIP STRUCTURE

Novo Nordisk 
Foundation

Novo A/S

Institutional and 
private investors

75.4% of votes
27.5% of capital

24.6% of votes
72.5% of capital

A shares
537m shares

B shares
2,013m shares

Novo Nordisk A/S

GOVERNANCE, LEADERSHIP AND SHARES

45

GEOGRAPHIC DISTRIBUTION OF SHAREHOLDERS*
% of share capital

 2015   2016

%

50

40

30

20

10

0

Note: Treasury shares are included in share capital but have no voting right.

* Calculated using shareholders’ registered home countries.

Denmark 

North 
America 

UK and 
Ireland

Other

SHARE PRICE PERFORMANCE

SHARE PRICE PERFORMANCE 
Novo Nordisk share price and indexed peers

    Novo Nordisk      Pharmaceutical industry peers*      OMXC20 CAP

PRICE DEVELOPMENT AND MONTHLY TURNOVER 
OF NOVO NORDISK B SHARES

 Turnover of B shares (left)        Novo Nordisk’s B share 

closing prices (right)

DKK

420

360

300

240

180

DKK billion

35

30

25

20

15

10

5

0

DKK

630

540

450

360

270

180

90

0

Mar

Jun
2015

Sep

Dec Mar

Sep

Dec

Jun
2016

 Jan  Feb  Mar  Apr  May  Jun  Jul  Aug  Sep  Oct  Nov  Dec
2016

*  Pharma peers comprise: AstraZeneca, Bristol-Myers Squibb, Eli Lilly, 

GlaxoSmithKline, J&J, Merck & Co, Novartis, Pfizer, Roche, Sanofi and Teva.

CASH DISTRIBUTION TO SHAREHOLDERS

CASH DISTRIBUTION TO SHAREHOLDERS
   Share repurchases in the calendar year      Interim dividend

 Dividend for prior year        Free cash flow  

DKK billion

40

32

24

16

8

0

DEVELOPMENT IN SHARE CAPITAL

 Share capital

DKK million

600

550

500

450

400

(–4%)

(–2%)

(–2%)

(–2%)

2013

2014

2015

2016

2017E

2013

2014

2015

2016

2017E

Note: Dividends are allocated to the year of dividend pay. Interim 2017 dividend is 
estimated based on financial outlook.

NOVO NORDISK ANNUAL REPORT 2016 
46 GOVERNANCE, LEADERSHIP AND SHARES
46

CORPORATE 
GOVERNANCE

GOVERNANCE STRUCTURE
SHAREHOLDERS
Shareholders have ultimate authority over 
the company and exercise their rights to 
make decisions at general meetings. At the 
annual general meeting, shareholders 
approve the annual report and any amend-
ments to the company’s Articles of Asso-
ciation. Shareholders also elect board 
members and the independent auditor. 

Resolutions can generally be passed by a 
simple majority. However, resolutions to 
amend the Articles of Association require 
two-thirds of the votes cast and capital 
represented, unless other adoption 
requirements are imposed by the Danish 
Companies Act.

Novo Nordisk’s share capital is divided into 
A shares, which are not listed, and B 
shares, which are listed.* The A shares 
constitute 21% of the share capital and 
each A share carries 200 votes. The B 
shares constitute the rest of the capital and 
each B share carries 20 votes. The Danish 
company Novo A/S, which is wholly owned 
by the Novo Nordisk Foundation, holds all 
the A shares and, as of 31 December 2016, 
Novo A/S also holds approximately 8.1% of 
the B share capital, meaning that Novo A/S 
holds approximately 27.5% of the total 
share capital and 75% of the votes. The 
remaining B shares are held by a wide 
group of shareholders and, consequently, 
Novo A/S has the voting majority at the 
annual general meeting. However, all 
strategic and operational matters are solely 
decided by the Board of Directors and 
Executive Management of Novo Nordisk 

A/S. Read more about shares and capital 
structure on pp 44–45 and on 
novonordisk.com.

BOARD OF DIRECTORS
Novo Nordisk has a two-tier management 
structure consisting of the Board of Directors 
and Executive Management. The two bodies 
are separate, and no one serves as a member 
of both.

The Board of Directors determines the 
company’s overall strategy and follows up on 
its implementation, supervises the perform-
ance, ensures adequate management and 
organisation and, as such, actively contri b-
utes to developing the company as a 
focused, sustainable, global pharmaceutical 
company. The Board of Directors supervises 
Executive Management in its decisions and 
operations. The Board of Directors may also 
distribute extraordinary dividends, issue new 
shares or buy back shares in accordance with 
authorisations granted by the annual general 
meeting and recorded in the meeting 
minutes. For the minutes of annual general 
meetings, see novonordisk.com/about_us. 
The Board of Directors has 11 members, 
seven of whom are elected by shareholders 
and four by employees in Denmark. Novo 
Nordisk’s Board of Directors met eight times 
during 2016.

Shareholder-elected board members serve a 
one-year term and may be re-elected. 
Members must retire at the first annual 
general meeting after reaching the age of 
70. Two board members are members of the 
Board of Directors of Novo A/S and may be 
regarded as representing the interests of the 
controlling shareholder, while five of the 

seven shareholder-elected board members 
are independent as defined by the Danish 
Corporate Governance Recommendations. 
Read more on pp 54–55.

A proposal for nomination of board 
members is presented by the Nomination 
Committee to the Board of Directors, taking 
into account required competences as 
defined by the Board of Directors’ compe-
tence profile and reflecting the results of a 
self-assessment process facilitated by internal 
or external consultants. The assessment 
process is based on written questionnaires 
and evaluates the Board of Directors’ 
composition and the skills of its members, 
including whether each board member and 
executive participates actively in board 
discussions and contributes with inde-
pendent judgement.

The self-assessment conducted in 2016 was 
facilitated internally and revealed good 
collaboration between the Board of Directors 
and Executive Management. The process 
also resulted in increased focus by the Board 
on the research strategy and sales in the US 
as well as on strengthening the processes in 
relation to board nomination and executive 
succession. In order to support continued 
fulfilment of the Novo Nordisk Way, criteria 
for board members include integrity, 
accountability, fairness, financial literacy, 
commitment and desire for innovation. 
Members are also expected to have 
experience of managing major companies 
that develop, manufacture and market 
products and services globally. The 
competence profile, which includes the 
nomination criteria, is available at 
novonordisk.com/about_us.

*   Special rights attached to A shares include pre-emptive subscription rights in the event of an increase in the A share capital and pre-emptive purchase rights in the event of a sale of A shares, while B 

shares take priority for liquidation proceedings. A shares take priority for dividends below 0.5% and B shares take priority for dividends between 0.5 and 5%.

NOVO NORDISK ANNUAL REPORT 2016Shareholder Meeting 2016

To ensure that discussions include multiple 
perspectives representing the complex, 
global pharmaceutical environment, the 
Board of Directors aspires to be diverse in 
gender and nationality. Currently, three 
shareholder-elected board members are 
female and five of the seven shareholder-
elected board members are non-Nordic. In 
2016, the Board of Directors adjusted its 
diversity ambition and set out new targets 
with the aim that by 2020 it will consist of 
at least two shareholder-elected board 
members with Nordic nationality and at 
least two shareholder-elected board 
members with a nationality other than 
Nordic – and at least three shareholder-
elected board members of each gender. 
In accordance with section 99b of the 
Danish Financial State ments Act, Novo 
Nordisk discloses its diversity policy, targets 
and current perform ance in the UN Global 
Compact Communi cation on Progress, 
which is available at novonordisk.com/
annualreport.

Under Danish law, Novo Nordisk’s 
employees in Denmark are entitled to be 
represented by half of the total number of 
board members elected at the annual 

general meeting. In 2014, employees 
elected four board members from among 
themselves – two male and two female, all 
Danes. Board members elected by 
employees serve a four-year term and have 
the same rights, duties and responsibilities 
as shareholder-elected board members. 

CHAIRMANSHIP
The annual general meeting directly elects 
the chairman and the vice chairman of the 
Board of Directors. The Chairmanship 
carries out administrative tasks, such as 
planning board meetings to ensure a 
balance between overall strategy-setting 
and financial and managerial supervision of 
the company. Other tasks include reviewing 
the fixed asset investment portfolio. In 
March 2016, the Annual General Meeting 
re-elected the Chairman, Göran Ando, and 
the Vice Chair man, Jeppe Christiansen. 
In 2016, the Chair manship particularly 
discussed the succession of the CEO 
and the reorganisation of the Executive 
Management as well as the company’s 
research strategy and perform ance in the 
US. See novonordisk.com/about_us for a 
report on the Chairmanship’s activities.

AUDIT COMMITTEE
The four members of the Audit Committee 
are elected by the Board of Directors from 
among its members. One member is an 
employee representative. Pursuant to the US 
Securities Exchange Act, two members 
qualify as independent while two members 
rely on an exemption from the independence 
requirements. In addition, two members 
have been designated as financial experts as 
defined by the US Securities and Exchange 
Commission (SEC). Under Danish law, two 
members qualify as independent – of whom 
one also qualifies as a financial expert. The 
Audit Committee assists the Board of 
Directors with oversight of the external 
auditors, the internal audit function, the 
procedure for handling complaints, financial, 
social and environmental reporting, business 
ethics compliance, significant investment 
projects (post-completion review), long-term 
incentive programmes, information security 
and other tasks. In 2016, the Board of 
Directors elected Liz Hewitt as Chairman 
and Jeppe Christiansen, Sylvie Grégoire and 
Stig Strøbæk as members. In 2016, the Audit 
Committee particularly discussed accounting 
policies and estimates, including tax, as well 
as internal controls and management of key 

CONTINUED

Shareholder 
Meeting 2016

risks, such as informa tion security. See 
novonordisk.com/about_us for a report on 
the Audit Committee’s activities.

NOMINATION COMMITTEE
The Nomination Committee consists of four 
members. Two members qualify as inde-
pendent, while one member is an employee 
representative. The Nomination Committee 
assists the Board with oversight of the 
competence profile and composition of the 
Board, nomination of members and com - 
mittees, and other tasks on an ad hoc basis 
as specifically decided by the Board. In 2016, 
the Board of Directors elected Göran Ando 
as Chairman and Bruno Angelici, Liz Hewitt 
and Liselotte Hyveled as members. In 2016, 
the Nomination Committee particularly 
discussed long-term succession and profiles 
of potential candidates in addition to inter - 
viewing candidates. See novonordisk.com/
about_us for a report on the Nomination 
Committee’s activities.

REMUNERATION COMMITTEE
The Remuneration Committee consists of 
four members. One member qualifies as 
independent, while one member is an 
employee representative. The Remuneration 
Committee assists the Board with oversight 
of the remuneration policy as well as the 
actual remuneration of board members, 
board committees and Executive Manage-
ment. In 2016, the Board of Directors elected 
Göran Ando as Chairman and Jeppe 
Christiansen, Søren Thuesen Pedersen and 

Mary Szela as members. In 2016, the 
Remuneration Committee particularly 
discussed remuneration levels for the 
executives following the reorganisation of 
Executive Management. See novonordisk.
com/about_us for a report on the 
Remuneration Committee’s activities.

EXECUTIVE MANAGEMENT
Executive Management is responsible for the 
day-to-day management of the company. In 
2016, the Board of Directors decided to 
reorganise Executive Management, following 
which the president & CEO, Lars Rebien 
Sørensen, retired from the company at the 
end of 2016 and was succeeded by Lars 
Fruergaard Jørgensen, previously executive 
vice president of Corporate Development. In 
addition, two executives left the company. 
The executives Jakob Riis and Maziar Mike 
Doustdar, who are based outside Denmark 
with responsibility for North America 
Operations and International Operations 
respectively, are not registered with the 
Danish Business Authority. Executive 
Management now consists of the president 
& CEO plus five executives. They are 
responsible for the overall conduct of the 
business and all operational matters, the 
organisation of the company, allocation of 
resources, determination and implemen t-
ation of strategies and policies, direction-
setting, and ensuring timely reporting and 
provision of information to the Board of 
Directors and Novo Nordisk’s stakeholders. 
Executive Management meets at least once a 

month and often more frequently. The Board 
of Directors appoints members of Executive 
Management and determines their remu-
neration. The Chairmanship reviews the 
performance of the executives. To ensure 
the organisational implementation of the 
strategy, Executive Management has 
established a Senior Management Board 
consisting of the chief executive officer, 
executive vice presidents and senior vice 
presidents.

ASSURANCE
The company’s financial reporting and the 
internal controls of financial reporting 
processes are audited by an independent 
audit firm elected at the annual general 
meeting. As part of Novo Nordisk’s com - 
mitment to its social and environmental 
responsibility, the company voluntarily 
includes an assurance report for social and 
environmental reporting in the annual report. 
The assurance provider reviews whether the 
social and environmental performance 
information covers aspects deemed to be 
material, and verifies the internal control 
processes for the information reported.

Novo Nordisk’s internal audit function pro - 
vides independent and objective assurance, 
primarily within internal control of financial 
processes, IT and business ethics. To ensure 
that the internal financial audit function 
operates independently of Executive 
Management, its charter, audit plan and 

GOVERNANCE, LEADERSHIP AND SHARES

49

CORPORATE GOVERNANCE CODES AND PRACTICES

COMPLIANCE

GOVERNANCE STRUCTURE

Danish and
foreign laws
and regulations

Corporate
governance
standards

Novo Nordisk Way

Shareholders

Board of Directors

Chairmanship*

Audit 
Committee

Nomination 
Committee

Remuneration 
Committee

Executive Management

Organisation

ASSURANCE

Audit of financial 
data and review of 
social and 
environmental data 
(internal and 
external)

Facilitation and 
organisational audit 
(internal)

Quality audit and
inspections (internal
and external)

* The Chairmanship is directly elected by the annual general meeting.

budget are approved by the Audit Com-
mittee. The Audit Committee must approve 
the appointment, remuneration and dis mis - 
sal of the head of the internal audit 
function.

Three other types of assurance activity – 
quality audits, organisational audits and 
values audits, called facilitations – help 
ensure that the company adheres to high 
quality standards and operates in accordance 
with the Novo Nordisk Way.

COMPLIANCE WITH 
CORPORATE GOVERNANCE 
CODES
Novo Nordisk’s B shares are listed on Nasdaq 
Copenhagen and on the New York Stock 
Exchange (NYSE) as American Depository 
Receipts (ADRs). The applicable corporate 
governance codes for each stock exchange 
and a review of Novo Nordisk’s compliance 
are available at novonordisk.com/about_us.
In accordance with section 107b of the 

Danish Financial Statements Act, Novo 
Nordisk discloses its mandatory corporate 
governance report at novonordisk.com/
about-novo-nordisk/corporate-governance/
Recommendations-and-practices.html. 
Today, Novo Nordisk adheres to all but the 
following recommendations:

•   The responsibility for the remuneration 
policy applicable to the employees in 
general lies with Executive Management 
and not with the Remuneration Committee.

•   Two executive employment contracts 
entered into before 2008 allow for 
severance payments of more than 24 
months’ fixed base salary plus pension 
contribution.

•   The majority of the members of the Audit 
Committee, the Nomination Committee 
and the Remuneration Committee 
respectively are not independent. 

Novo Nordisk complies with the corporate 
governance standards of NYSE applicable to 
foreign listed private issuers. As a controlled 
company, Novo Nordisk is not obliged to 
comply with all the standards established by 
NYSE. Furthermore, Novo Nordisk, as a 
foreign private issuer, is permitted to follow 
home country practice, which is the case in 
relation to indepen dence requirements, audit 
committee, equity compensation plans, code 
of business conduct and ethics, and CEO 
certification. A summary of the significant 
ways in which Novo Nordisk’s corporate 
governance practices differ from the NYSE 
corporate governance listing standards can 
be found in the corporate governance report 
at novonordisk.com/about-novo-nordisk/
corporate-governance/Recommendations-
and-practices.html.

Novo Nordisk is part of the Novo Group and 
adheres to the Charter for Companies in the 
Novo Group, which is available at novo.dk. 

50 GOVERNANCE, LEADERSHIP AND SHARES

REMUNERATION: BOARD OF DIRECTORS
At the Annual General Meeting in March 2016 an update of the remuneration composition for the 
Board of Directors for 2016/2017 was approved. The fixed base fee was left unchanged whereas 
the fees for the Nomination Committee and the Remuneration Committee were aligned, the travel 
allowance level and use for board members were increased and the remuneration of the Chairman 
of the Board would include separate compensation for board committee work. In consequence, 
the total increase in the remuneration level for 2016/2017 for the board members was an average 
of approximately 31% compared to the actual total remuneration for 2015/2016.

REMUNERATION COMPOSITION
The remuneration of Novo Nordisk’s Board 
of Directors comprises a fixed base fee, a 
multiplier of the fixed base fee for the 
Chairmanship and members of the board 
committees, fees for ad hoc tasks and a 
travel allowance. The fee for ad hoc tasks 
depends on the nature of the task. Further 
information on the remuneration of the 
Board of Directors is available at 
novonordisk.com/about_us.

TRAVEL AND EXPENSES
All board members are paid a fixed travel 
allowance for each board meeting and per 
board committee meeting: 5,000 euros per 
meeting in the member’s home country 
with 5 hours or more travel, 5,000 euros 
per meeting outside the member’s home 
country but on home country continent 
and 10,000 euros per meeting in another 
continent than the home country of the 
member. 

Expenses such as travel and accommodation 
in relation to board meetings as well as those 

associated with continuing education are 
reimbursed and paid in addition to the travel 
allowance. Novo Nordisk also pays social 
security taxes imposed by foreign authorities. 
Further information on travel and expenses is 
available at novonordisk.com/about_us.

The company’s remuneration principles 
provide guidance for the remuneration of the 
Board of Directors and Executive Manage-
ment. These principles are available at 
novonordisk.com/about-novo-nordisk/
corporate-governance/remuneration.html.

BOARD AND COMMITTEE FEE LEVELS 2016

BOARD

AUDIT 
COMMITTEE

NOMINATION 
COMMITTEE

REMUNERATION 
COMMITTEE

Multiplier

DKK

Multiplier

DKK

Multiplier

DKK

Multiplier

Chair

Vice chair

Member

3.00

2.00

1.00

1,800,000

1,200,000

600,000

1.00

N/A

0.50

600,000

N/A

300,000

0.50

N/A

0.25

300,000

N/A

150,000

0.50

N/A

0.25

DKK

300,000

N/A

150,000

ACTUAL BOARD REMUNERATION 2016

DKK million 

Göran Ando3 (BC, NC and RC) 
Jeppe Christiansen (BV, AM and RM) 
Bruno Angelici (NM) 
Brian Daniels1 
Sylvie Grégoire1 (AM) 
Liz Hewitt (AC and NM) 
Liselotte Hyveled1 (NM) 
Anne Marie Kverneland  
Søren Thuesen Pedersen (RM) 
Stig Strøbæk (AM) 
Mary Szela1 (RM) 
Thomas Paul Koestler2 
Eivind Kolding1, 2 
Former members2 

Total 

2016 

Fixed 
base fee 

Fee for 
ad hoc tasks and 
committee work 

Travel 
allowance 

Total 

Fixed 
base fee 

2015

Fee for
ad hoc tasks and 
committee work 

Travel 
allowance 

Total

1.8 
1.2 
0.6 
0.5 
0.6 
0.6 
0.6 
0.6 
0.6 
0.6 
0.6 
0.1 
0.1 
– 

8.5 

0.5 
0.4 
0.2 
– 
0.3 
0.7 
0.2 
– 
0.1 
0.3 
0.2 
– 
– 
– 

2.9 

0.5 
0.2 
0.3 
0.3 
0.4 
0.4 
0.1 
0.1 
0.1 
0.1 
0.4 
0.1 
– 
– 

3.0 

2.8 
1.8 
1.1 
0.8 
1.3 
1.7 
0.9 
0.7 
0.8 
1.0 
1.2 
0.2 
0.1 
– 

14.44 

1.7 
1.2 
0.6 
– 
0.5 
0.6 
0.6 
0.6 
0.6 
0.6 
0.5 
0.6 
0.5 
0.2 

8.8 

– 
0.3 
0.1 
– 
0.2 
0.7 
0.1 
– 
0.1 
0.3 
0.2 
0.1 
– 
0.2 

2.3 

0.1 
– 
0.1 
– 
0.2 
0.1 
– 
– 
– 
– 
0.2 
0.2 
– 
0.2 

1.1 

1.8
1.5
0.8
–
0.9
1.4
0.7
0.6
0.7
0.9
0.9
0.9
0.5
0.6

12.24

BC = Board chairman, BV = Board vice chairman, AC = Audit Committee chairman, AM = Audit Committee member, NC = Nomination Committee chairman, NM = Nomination Committee member, 
RC = Remuneration Committee chairman, RM = Remuneration Committee member.

1. Sylvie Grégoire, Eivind Kolding and Mary Szela were fi rst elected in March 2015. Brian Daniels was fi rst elected in March 2016. 2. Thomas Paul Koestler and Eivind Kolding resigned as of March 2016. 
Former members includes fees to Helge Lund and Hannu Ryöppönen, who resigned as of March 2015. 3. Novo Nordisk provides secretarial assistance to the chairman in Denmark and the UK. 4. Excluding 
social security taxes paid by Novo Nordisk amounting to less than DKK 1 million (less than DKK 1 million in 2015).

NOVO NORDISK ANNUAL REPORT 2016 
 
 
 
 
 
 
 
GOVERNANCE, LEADERSHIP AND SHARES

51

REMUNERATION: EXECUTIVE MANAGEMENT
In 2016, the cash bonus for the chief executive officer under the short-term cash-based incentive 
programme was 50% of the maximum cash bonus, while the average cash bonus for the other 
members of Executive Management was 55% of their maximum cash bonus. The cash bonuses 
for Executive Management have been discretionarily adjusted based on business performance in 
2016. The members of Executive Management received 27% of the maximum share allocation 
under the long-term share-based incentive programme. The deduction in the share allocation was 
a result of the company not meeting the targets for sales performance but also reflecting that 
some of the non-financial targets have not been met.

2016 PERFORMANCE

In February 2016, the Board of Directors 
decided to have the same structure for the 
2016 long-term share-based incentive pro - 
gramme as for the 2015 programme and 
established the specific targets for 2016. The 
targets and structure of the programme have 
not been changed since February 2016.

In 2016, Novo Nordisk marginally exceeded 
the planned incentive target for economic 
value creation by 1.8%, primarily due to a 
favourable net impact from currencies and a 
lower than planned level of average invested 
capital. Sales were 1.3% below the target 
level in local currencies. Some of the non- 
financial targets were not met; among others 
the complete response letter received for 
fast-acting insulin aspart in the US, slower 
progress of the early-stage research portfolio 
than planned, the critical product recall of 
GlucaGen® Hypokit across 31 countries and a 
lower than targeted reputation amongst key 
stakeholders. On this basis, 27% of the 
maximum share allocation will be granted to 
the participants in the long-term share-based 
incentive programme. Thus, the chief 
executive officer will receive shares equalling 
3.2 months’ fixed base salary plus pension 
contribution, while the other members of 
Executive Management will receive shares 
equalling 2.4 months’ fixed base salary plus 
pension contribution. 

In 2016, the predefined functional and 
individual business targets for the short-term 
cash-based incentive programme were to a 
large extent achieved by each executive. 
However, all executive cash bonuses have 
been discretionarily adjusted by the Board of 
Directors based on business performance in 
2016. Consequently, the cash bonus for the 
chief executive officer for 2016 was 50% of 
the maximum cash bonus equalling 6 months’ 
fixed base salary plus pension contribution, 
while the average cash bonus for the other 
members of Executive Management was 
55% of their maximum cash bonus equalling 
4.5 months’ fixed base salary plus pension 
contribution.

REMUNERATION 
COMPOSITION
Novo Nordisk’s Remuneration Principles 
provide the frame for the remuneration of the 
Executive Management. Remuneration has 

LONG-TERM INCENTIVE – PERFORMANCE 2016

Performance

Incentive 
impact

Months of base 
salary equivalent

CEO

EVPs

Long-term incentive target basis 
(index 100)

Economic value creation1

101.8%

18%

Incentive performance based on 
economic value creation

Sales adjustment2

98.7%

(13%)

Total incentive based on financial 
targets

Non-financial targets achievement3

52.5%

(47.5%)

Total incentive performance

Maximum performance

Performance as percentage of maximum

Performance as percentage of target

6.0

1.1

7.1

(0.9)

6.1

(2.9)

3.2

12

27%

53%

4.5

0.8

5.3

(0.7)

4.6

(2.2)

2.4

9

27%

53%

1. ±10% incentive impact for each percentage point performance above/below 100% until max 110% and min 90%.
2. ±10% incentive impact for each percentage point performance above/below 100% until max 103% and min 97%. 
3. Reduction, if performance is below 85%, is deducted from incentive performance based on financial targets. 

TOTAL REMUNERATION COMPOSITION AND 
PERFORMANCE OVERVIEW FOR CEO AND EVPs

 Base salary    Benefits    Bonus    Pension    LTIP performance

DKK million

100% of
maximum

59% of
maximum

50

40

30

20

10

0

100% of
maximum

64% of
maximum

2015
Maximum

2015
Actual

2016
Maximum

2016
Actual

2015
Maximum

2015
Actual

2016
Maximum

2016
Actual

Chief executive officer

Other registered members of
Executive Management1

1. Includes executives who have been registered with the Danish Business Authority in both 2015 and 2016 full year.

CONTINUED

NOVO NORDISK ANNUAL REPORT 2016 
52 GOVERNANCE, LEADERSHIP AND SHARES

been designed to align the interests of the 
executives with those of the shareholders.

Based on benchmark data, the Board of 
Directors decided to maintain the structure 
and level of the remuneration packages for 
Executive Management in 2016. Remunera-
tion packages for executives comprise a fixed 
base salary, a cash-based incentive, a long- 
term share-based incentive, a pension 
contribution and other benefits. For exec u-
tives on international assignments, the 
remuneration package is generally based on 
an equalised host country net salary during 
the length of the assignment and relocation 
benefits including accommodation and school 
arrangements. The split between fixed and 
variable remuneration is intended to result in 
a reasonable part of the salary being linked to 
performance, while promoting sound, busi - 
ness decisions to meet the company’s 
objectives. All incentives are subject to 
claw-back if it is subsequently determined 
that payment was based on information that 
was manifestly misstated. The remuneration 
principles are available at novonordisk.com/
about-novo-nordisk/corporate-governance/
remuneration.html.

FIXED BASE SALARY
The fixed base salary is intended to attract 
and retain executives with the professional 
and personal competences required to drive 
the company’s performance.

CASH-BASED INCENTIVE
The short-term cash-based incentive is 
designed to incentivise individual perform-
ance. The incentive is dependent on the 
achievement of predefined short-term 
financial, process, people and customer 
targets relating to the executive’s functional 
area and linked to the company’s Balanced 
Scorecard and the achievement of personal 
targets relating to the individual executive. 
The Chairmanship evaluates the degree of 
achievement for each member of Executive 
Management, based on input from the chief 
executive officer.

In February 2016, the Board of Directors 
determined that the 2016 maximum bonus 
would be a maximum of 12 months’ fixed 
base salary plus pension contribution for the 
chief executive officer, a maximum of 8.5 
months’ fixed base salary plus pension 
contribution for executives on international 
assignments and a maximum of 8 months’ 
fixed base salary plus pension contribution 
for the remaining members of Executive 
Management based in Denmark. 

SHARE-BASED INCENTIVE
The long-term share-based incentive 
programme is designed to promote the 
collective performance of Executive 
Management and align the interests of 
executives and shareholders. Share-based 
incentives are linked to both financial and 
non-financial targets. The long-term incentive 
programme is based on a calculation of 
economic value creation compared with 

planned performance. In line with Novo 
Nordisk’s long-term financial targets, the 
calculation of economic value creation is 
based on reported operating profit after tax, 
reduced by a weighted average cost of 
capital-based return requirement on average 
invested capital.

To a large extent, the sales growth drives 
the financial development of the company 
and hence economic value creation. The 
payout derived from the economic value 
created can thus be adjusted in a negative 
or positive direction if the sales performance 
is lower or higher than the target level. The 
calculated economic value creation is further 
adjusted if certain non-financial targets are 
not met. Non-financial targets are deter-
mined on the basis of an assessment 
of the objectives regarded as particularly 
important for the fulfilment of the 
company’s long-term performance. The 
non-financial targets are linked to the 
company’s Balanced Scorecard within the 
categories of research and development, 
reputation and patients, quality, people and 
environment. Targets within research and 
development were related to specific 
milestones, such as submission of product 
files to the regulatory authorities in the US 
and Europe within a certain time frame, 
achievement of marketing authorisations, 
execution of trials and a defined number of 
product candidates to enter development 
from discovery. Targets within quality related 
to recalls and warning letters, and targets 
within environment related to the emissions 
of CO2 from energy consumption for pro - 
duction. Based on these principles, a pro - 
portion of the calculated economic value 
creation is allocated to a joint pool for the 
participants, who include Executive 

Management and other members of the 
Senior Management Board.

If the targets for economic value creation and 
sales growth are met, and at least 85% 
performance is reached for non-financial 
targets, the allocation to the joint pool will 
correspond to 6 months’ base salary plus 
pension contribution for the chief executive 
officer and 4.5 months’ base salary plus 
pension contribution for the other members 
of Executive Management. In February 2016, 
the Board of Directors determined that the 
2016 maximum share allocation would be up 
to 12 months’ fixed base salary plus pension 
contribution for the chief executive officer 
and up to 9 months’ fixed base salary plus 
pension contribution for the other members 
of Executive Management. Further informa-
tion on Novo Nordisk’s share-based incentives 
is available at novonordisk.com/about_us.

PENSION
The pension contribution is up to 25% of the 
fixed base salary including bonus.

OTHER BENEFITS
Other benefits are added to ensure that 
overall remuneration is competitive and 
aligned with local practices.

SEVERANCE PAYMENT
Novo Nordisk may terminate employment 
by giving executives 12 months’ notice. 
Executives may terminate their employment 
by giving Novo Nordisk 6 months’ notice. In 
addition to the notice period, executives are 
entitled to a severance payment as described 
in the overview of the executive remuneration 
package components. Further information on 
Novo Nordisk’s severance payments is 
available at novonordisk.com/about_us.

REMUNERATION PACKAGE COMPONENTS

Remuneration

Board of 
Directors

Executive 
Management

Comments relating to Executive 
Management

Fixed fee/base salary

Fee for committee work

Fee for ad hoc tasks

Cash-based incentive

Share-based incentive

Pension

Travel allowance and 
other expenses

Other benefits

Severance payment

Accounts for approximately 25–50% of the total 
value of the remuneration package.*

Up to 12 months‘ fixed base salary + pension 
contribution per year.

Up to 12 months‘ fixed base salary + pension 
contribution per year.

25% of fixed base salary and cash-based 
incentive.

( )

Executive Management receives a minor tax-
based travel allowance equal to that of all other 
employees.

Executive Management receives non-monetary 
benefits such as company cars, phones etc. 
Executives on international assignments may 
receive relocation benefits.

Up to 24 months‘ fixed base salary + pension 
contribution. Executive Management contracts 
entered into before 2008 exceed the 24-month 
limit, though will not exceed 36 months‘ fixed 
base salary plus pension contribution.

* The interval 25–50% states the span between ‘maximum performance’ and ‘on-target performance’.

NOVO NORDISK ANNUAL REPORT 2016 
GOVERNANCE, LEADERSHIP AND SHARES

53

REMUNERATION OF EXECUTIVE MANAGEMENT AND OTHER MEMBERS 
REMUNERATION OF EXECUTIVE MANAGEMENT AND OTHER MEMBERS 
OF THE SENIOR MANAGEMENT BOARD
OF THE SENIOR MANAGEMENT BOARD

DKK million 
DKK million 

Executive Management
Executive Management
Lars Rebien Sørensen1, 5 
Lars Rebien Sørensen1, 5 
Lars Fruergaard Jørgensen1 
Lars Fruergaard Jørgensen1 
Jesper Brandgaard 
Jesper Brandgaard 
Jakob Riis2 
Jakob Riis2 
Mads Krogsgaard Thomsen 
Mads Krogsgaard Thomsen 
Henrik Wulff3 
Henrik Wulff3 
Non-registered members of 
Non-registered members of 
Executive Management4 
Executive Management4 
Former members of 
Former members of 
Executive Management: 
Executive Management: 
Kåre Schultz5 
Kåre Schultz5 
Former non-registered members of 
Former non-registered members of 
Executive Management6 
Executive Management6 
Share-based incentive  
Share-based incentive  

Executive Management in total 
Executive Management in total 

Other members of the Senior 
Other members of the Senior 
Management Board in total6,7 
Management Board in total6,7 

2016 
2016 

Fixed  
Fixed  
base 
base 
salary8 
salary8 

Cash 
Cash 
bonus 
bonus 

Pension 
Pension 

Share- 
Share- 
based 
based 
Benefi ts  incentive9 
Benefi ts  incentive9 

11.9 
11.9 
5.5 
5.5 
6.1 
6.1 
3.6 
3.6 
6.2 
6.2 
4.9 
4.9 

6.2 
6.2 

– 
– 

8.3 
8.3 
– 
– 
52.78 
52.78 

6.0 
6.0 
1.8 
1.8 
2.0 
2.0 
1.8 
1.8 
2.0 
2.0 
1.7 
1.7 

2.8 
2.8 

– 
– 

4.1 
4.1 
– 
– 

4.5 
4.5 
1.8 
1.8 
2.0 
2.0 
1.4 
1.4 
2.0 
2.0 
1.6 
1.6 

2.9 
2.9 

– 
– 

3.4 
3.4 
– 
– 

22.2 
22.2 

19.6 
19.6 

0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.2 
0.2 
0.3 
0.3 
0.3 
0.3 

0.4 
0.4 

– 
– 

0.4 
0.4 
– 
– 

2.5 
2.5 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

– 
– 

– 
– 
11.4 
11.4 

11.4 
11.4 

Total 
Total 

22.7 
22.7 
9.4 
9.4 
10.4 
10.4 
7.0 
7.0 
10.5 
10.5 
8.5 
8.5 

12.3 
12.3 

– 
– 

16.2 
16.2 
11.4 
11.4 

108.4 
108.4 

2015
2015

Fixed  
Fixed  
base 
base 
salary8 
salary8 

Cash 
Cash 
bonus 
bonus 

Pension 
Pension 

Share- 
Share- 
based 
based 
Benefi ts  incentive9 
Benefi ts  incentive9 

10.6 
10.6 
5.2 
5.2 
6.0 
6.0 
5.2 
5.2 
6.0 
6.0 
3.2 
3.2 

10.6 
10.6 

2.5 
2.5 

– 
– 
– 
– 
49.38 
49.38 

10.6 
10.6 
3.5 
3.5 
4.0 
4.0 
2.8 
2.8 
4.0 
4.0 
2.6 
2.6 

9.4 
9.4 

1.3 
1.3 

– 
– 
– 
– 

5.3 
5.3 
2.2 
2.2 
2.5 
2.5 
2.0 
2.0 
2.5 
2.5 
1.3 
1.3 

4.9 
4.9 

1.0 
1.0 

– 
– 
– 
– 

38.2 
38.2 

21.7 
21.7 

0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.3 
0.2 
0.2 

0.6 
0.6 

0.1 
0.1 

– 
– 
– 
– 

2.4 
2.4 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 

– 
– 

– 
– 

– 
– 
44.0 
44.0 

44.0 
44.0 

Total
Total

26.8
26.8
11.2
11.2
12.8
12.8
10.3
10.3
12.8
12.8
7.3
7.3

25.5
25.5

4.9
4.9

–
–
44.0
44.0

155.6
155.6

77.78 
77.78 

22.5 
22.5 

25.2 
25.2 

20.1 
20.1 

15.0 
15.0 

160.5 
160.5 

73.18 
73.18 

20.6 
20.6 

22.2 
22.2 

18.3 
18.3 

47.8 
47.8 

182.0
182.0

1. Lars Rebien Sørensen, president and chief executive offi cer, retired from Novo Nordisk at the end of 2016. He was succeeded by Lars Fruergaard Jørgensen, previously executive vice president and head 
1. Lars Rebien Sørensen, president and chief executive offi cer, retired from Novo Nordisk at the end of 2016. He was succeeded by Lars Fruergaard Jørgensen, previously executive vice president and head 
of Corporate Development, effective 1 January 2017. 2. Effective 1 September 2016, Jakob Riis was appointed executive vice president and head of North America Operations. In light of his new role, Jakob 
of Corporate Development, effective 1 January 2017. 2. Effective 1 September 2016, Jakob Riis was appointed executive vice president and head of North America Operations. In light of his new role, Jakob 
Riis is no longer registered with the Danish Business Authority as an executive in Novo Nordisk A/S. Amounts in the table for 2016 include remuneration from January to August 2016. Remuneration from 
Riis is no longer registered with the Danish Business Authority as an executive in Novo Nordisk A/S. Amounts in the table for 2016 include remuneration from January to August 2016. Remuneration from 
September to December 2016 is included within Non-registered members of Executive Management. 3. Effective 1 September 2016, Henrik Wulff was registered with the Danish Business Authority as an 
September to December 2016 is included within Non-registered members of Executive Management. 3. Effective 1 September 2016, Henrik Wulff was registered with the Danish Business Authority as an 
executive in Novo Nordisk A/S. Respective amounts in the table include remuneration for the full year. 4. Includes remuneration for Jakob Riis (September to December 2016) and Maziar Mike Doustdar. 
executive in Novo Nordisk A/S. Respective amounts in the table include remuneration for the full year. 4. Includes remuneration for Jakob Riis (September to December 2016) and Maziar Mike Doustdar. 
Amounts include taxes paid by Novo Nordisk due to the members’ international employment terms. In addition, Jakob Riis and Maziar Mike Doustdar received benefi ts in accordance with Novo Nordisk’s 
Amounts include taxes paid by Novo Nordisk due to the members’ international employment terms. In addition, Jakob Riis and Maziar Mike Doustdar received benefi ts in accordance with Novo Nordisk’s 
International Assignment Guidelines, such as accommodation, children’s school fees, international health insurance and other types of insurance, spouse allowance and tax-fi ling support, all offered net 
International Assignment Guidelines, such as accommodation, children’s school fees, international health insurance and other types of insurance, spouse allowance and tax-fi ling support, all offered net 
of tax to the assignees. Including tax paid by Novo Nordisk, the benefi ts received in 2016 not included in the above table amount to DKK 3.3 million (DKK 1.8 million in 2015). 5. As of 31 December 2016, 
of tax to the assignees. Including tax paid by Novo Nordisk, the benefi ts received in 2016 not included in the above table amount to DKK 3.3 million (DKK 1.8 million in 2015). 5. As of 31 December 2016, 
President and CEO Lars Rebien Sørensen retired from Novo Nordisk. The remuneration of Lars Rebien Sørensen for 2016 is included in the table above, whereas the severance payment of DKK 65.7 million, 
President and CEO Lars Rebien Sørensen retired from Novo Nordisk. The remuneration of Lars Rebien Sørensen for 2016 is included in the table above, whereas the severance payment of DKK 65.7 million, 
including participation in the share-based incentive programme for 2017, is not included. The remuneration of Kåre Schultz up to April 2015 is included in the table above, whereas the severance payment 
including participation in the share-based incentive programme for 2017, is not included. The remuneration of Kåre Schultz up to April 2015 is included in the table above, whereas the severance payment 
of DKK 72.7 million, including participation in the share-based incentive programme for 2015 and part of 2016, is not included. 6. Effective 1 September 2016, Jerzy Gruhn and Jesper Høiland stepped 
of DKK 72.7 million, including participation in the share-based incentive programme for 2015 and part of 2016, is not included. 6. Effective 1 September 2016, Jerzy Gruhn and Jesper Høiland stepped 
down from the Executive Management of Novo Nordisk A/S. Respective amounts in the table include remuneration for January to August 2016. Remuneration for September to December 2016 is included 
down from the Executive Management of Novo Nordisk A/S. Respective amounts in the table include remuneration for January to August 2016. Remuneration for September to December 2016 is included 
as part of Other members of the Senior Management Board. In addition, Jerzy Gruhn and Jesper Høiland received benefi ts in accordance with Novo Nordisk’s International Assignment Guidelines, such 
as part of Other members of the Senior Management Board. In addition, Jerzy Gruhn and Jesper Høiland received benefi ts in accordance with Novo Nordisk’s International Assignment Guidelines, such 
as accommodation, children’s school fees, international health insurance and other types of insurance, spouse allowance and tax-fi ling support, all offered net of tax to the assignees. Including tax paid by 
as accommodation, children’s school fees, international health insurance and other types of insurance, spouse allowance and tax-fi ling support, all offered net of tax to the assignees. Including tax paid by 
Novo Nordisk, the benefi ts received in 2016 not included in the above table amount to DKK 4.3 million (DKK 3.6 million in 2015). 7. The total remuneration for 2016 includes remuneration of 33 Senior 
Novo Nordisk, the benefi ts received in 2016 not included in the above table amount to DKK 4.3 million (DKK 3.6 million in 2015). 7. The total remuneration for 2016 includes remuneration of 33 Senior 
Vice Presidents (34 in 2015), four of whom have retired or left the company (three in 2015). The 2016 remuneration for the retired Senior Vice Presidents is included in the table above, whereas severance 
Vice Presidents (34 in 2015), four of whom have retired or left the company (three in 2015). The 2016 remuneration for the retired Senior Vice Presidents is included in the table above, whereas severance 
payments of DKK 69.0 million (DKK 25.8 million in 2015) are not included. 8. Excluding social security taxes paid amounting to DKK 1.9 million (DKK 1.3 million in 2015) for Executive Management and 
payments of DKK 69.0 million (DKK 25.8 million in 2015) are not included. 8. Excluding social security taxes paid amounting to DKK 1.9 million (DKK 1.3 million in 2015) for Executive Management and 
DKK 2.2 million (DKK 1.4 million in 2015) for other members of the Senior Management Board. 9. The joint pool of shares is locked up for three years before it is transferred to the participants employed at 
DKK 2.2 million (DKK 1.4 million in 2015) for other members of the Senior Management Board. 9. The joint pool of shares is locked up for three years before it is transferred to the participants employed at 
the end of the three-year period. The value is the cash amount of the share bonus granted in the year using the grant-date market value of Novo Nordisk B shares. During the lock-up period, the joint pool 
the end of the three-year period. The value is the cash amount of the share bonus granted in the year using the grant-date market value of Novo Nordisk B shares. During the lock-up period, the joint pool 
may potentially be reduced in the event of lower-than-planned value creation in subsequent years. The split between Executive Management and other members is based on the split of participants at the 
may potentially be reduced in the event of lower-than-planned value creation in subsequent years. The split between Executive Management and other members is based on the split of participants at the 
time of establishment of the pool.
time of establishment of the pool.

MANAGEMENT’S LONG-TERM INCENTIVE PROGRAMME
MANAGEMENT’S LONG-TERM INCENTIVE PROGRAMME
The shares allocated to the joint pool for 2013 (254,513 shares) were released to the individual participants subsequent to approval 
The shares allocated to the joint pool for 2013 (254,513 shares) were released to the individual participants subsequent to approval 
of the Annual Report 2016 by the Board of Directors and the announcement of the full-year fi nancial result for 2016 on 2 February 
of the Annual Report 2016 by the Board of Directors and the announcement of the full-year fi nancial result for 2016 on 2 February 
2017. Based on the share price at the end of 2016, the value of the released shares is as follows:
2017. Based on the share price at the end of 2016, the value of the released shares is as follows:

Value as of 31 December 2016 of shares released on 2 February 2017 
Value as of 31 December 2016 of shares released on 2 February 2017 

Executive Management
Executive Management
Lars Rebien Sørensen 
Lars Rebien Sørensen 
Lars Fruergaard Jørgensen 
Lars Fruergaard Jørgensen 
Jesper Brandgaard 
Jesper Brandgaard 
Mads Krogsgaard Thomsen 
Mads Krogsgaard Thomsen 
Henrik Wulff 
Henrik Wulff 
Non-registered members of Executive Management3 
Non-registered members of Executive Management3 
Executive Management in total2 
Executive Management in total2 
Other members of the Senior Management Board in total2 
Other members of the Senior Management Board in total2 

Number 
Number 
of shares 
of shares 

Market value1
Market value1
(DKK million)
(DKK million)

25,578 
25,578 
10,637 
10,637 
14,392 
14,392 
14,392 
14,392 
5,708 
5,708 
10,637 
10,637 

81,344 
81,344 

86,009 
86,009 

6.5
6.5
2.7
2.7
3.7
3.7
3.7
3.7
1.4
1.4
2.7
2.7

20.7
20.7

21.9
21.9

1. The market value of the shares released in 2017 is based on the Novo Nordisk B share price of DKK 254.70 at the end of 2016. 2. In addition, 87,160 shares (market value: DKK 22.2 million) were 
1. The market value of the shares released in 2017 is based on the Novo Nordisk B share price of DKK 254.70 at the end of 2016. 2. In addition, 87,160 shares (market value: DKK 22.2 million) were 
released to retired Executive Management and Senior Management Board members. 3. Not registered with the Danish Business Authority as members of the Executive Management of Novo Nordisk A/S. 
released to retired Executive Management and Senior Management Board members. 3. Not registered with the Danish Business Authority as members of the Executive Management of Novo Nordisk A/S. 
In addition, 1,785 shares were released to a non-registered member of Executive Management who was not included in the joint pool for 2013 for the Senior Management Board.
In addition, 1,785 shares were released to a non-registered member of Executive Management who was not included in the joint pool for 2013 for the Senior Management Board.

Lars Rebien Sørensen serves as a board member of Carlsberg A/S, from which he received remuneration of DKK 1,050,000 in 2016 (DKK 838,306 as of March 2015); and as a board member of Thermo 
Lars Rebien Sørensen serves as a board member of Carlsberg A/S, from which he received remuneration of DKK 1,050,000 in 2016 (DKK 838,306 as of March 2015); and as a board member of Thermo 
Fisher Scientifi c Inc, from which he received remuneration of USD 67,376 in 2016 (USD 223,865 in 2015). Jesper Brandgaard serves as chairman of the Board of Directors of SimCorp A/S, from which he 
Fisher Scientifi c Inc, from which he received remuneration of USD 67,376 in 2016 (USD 223,865 in 2015). Jesper Brandgaard serves as chairman of the Board of Directors of SimCorp A/S, from which he 
received remuneration of DKK 1,035,257 in 2016 (DKK 730,488 in 2015); and as chairman of the board of NNIT A/S, from which he received remuneration of DKK 750,000 in 2016 (DKK 562,500 in 2015). 
received remuneration of DKK 1,035,257 in 2016 (DKK 730,488 in 2015); and as chairman of the board of NNIT A/S, from which he received remuneration of DKK 750,000 in 2016 (DKK 562,500 in 2015). 
The NNIT remuneration is included in the remuneration of Executive Management presented above. Mads Krogsgaard Thomsen serves as a board member of the University of Copenhagen, from which he 
The NNIT remuneration is included in the remuneration of Executive Management presented above. Mads Krogsgaard Thomsen serves as a board member of the University of Copenhagen, from which he 
received remuneration of DKK 82,215 in 2016 (DKK 81,606 in 2015). Jakob Riis serves as a board member of ALK-Abelló A/S, from which he received remuneration of DKK 415,000 in 2016 (DKK 415,000 
received remuneration of DKK 82,215 in 2016 (DKK 81,606 in 2015). Jakob Riis serves as a board member of ALK-Abelló A/S, from which he received remuneration of DKK 415,000 in 2016 (DKK 415,000 
in 2015). Henrik Wulff serves as a board member of AMBU A/S, from which he received remuneration of DKK 300,000 in 2016 (DKK 0 in 2015).
in 2015). Henrik Wulff serves as a board member of AMBU A/S, from which he received remuneration of DKK 300,000 in 2016 (DKK 0 in 2015).

NOVO NORDISK ANNUAL REPORT 2016 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
54 GOVERNANCE, LEADERSHIP AND SHARES

BOARD OF DIRECTORS

GÖRAN 
ANDO

Chairman 

JEPPE 
CHRISTIANSEN

Vice chairman 

BRUNO 
ANGELICI

Formerly chief executive officer of Celltech Group 
plc, UK (retired). Member of the Board of Novo 
Nordisk A/S since 2005, vice chair since 2006, 
chair since 2013, chair of the Nomination 
Committee since 2013 and chair of the 
Remuneration Committee since 2015.

Management duties: Symphogen A/S, Denmark 
(chair), member of the boards of Novo A/S, 
Denmark, Molecular Partners AG, Switzerland, 
EUSA Pharma Ltd., UK, and ICMEC, US. Senior 
advisor to Essex Woodlands Health Ventures Ltd., 
UK.

Special competences: Medical qualifications 
and extensive executive background within the 
international pharmaceutical industry. 

Education: Specialism in general medicine 
(1978) and degree in medicine (1973), both from 
Linköping Medical University, Sweden. 

Chief executive officer of Fondsmæglerselskabet 
Maj Invest A/S, Maj Invest Holding A/S and Emlika 
ApS, all in Denmark. Member of the executive 
management of Maj Invest Equity A/S, Denmark. 
Member and vice chair of the Board of Novo 
Nordisk A/S since 2013. Member of the Remu-
neration Committee and Audit Committee since 
2015. 

Management duties: Haldor Topsøe A/S (chair), 
Maj Bank A/S (vice chair), and member of the 
boards of Novo A/S, KIRKBI A/S and Symphogen 
A/S and member of the board of governors of Det 
Kgl. Vajsenhus, all in Denmark.

Special competences: Executive background and 
extensive experience within the financial sector, in 
particular in relation to financial and capital market 
issues, as well as insight into the investor 
perspective.

Education: MSc in Economics (1985) from the 
University of Copenhagen, Denmark. 

Formerly executive vice president of AstraZeneca, 
UK (retired). Member of the Board of Novo 
Nordisk A/S since 2011 and member of the 
Nomination Committee since 2013.

Management duties: Vectura Group plc, UK 
(chair), member of the board of Smiths Group plc, 
UK, member of the Supervisory Board of Wolters 
Kluwer, Netherlands, and member of the Global 
Advisory Board of Takeda Pharmaceutical 
Company Limited, Japan.

Special competences: Extensive global expe - 
rience with two companies in the fields of pharma - 
ceuticals and medical devices, and in-depth 
knowledge of strategy, sales, marketing and 
governance of major companies. 

Education: AMP (1993) from Harvard Business 
School and MBA (1978) from Kellogg School of 
Management at Northwestern University, both in 
the US.

BRIAN 
DANIELS

SYLVIE 
GRÉGOIRE

LIZ 
HEWITT

Senior advisor with the Boston Consulting Group 
and venture partner with 5AM Venture Manage - 
ment, LLC, both in the US. Member of the Board 
of Novo Nordisk A/S since 2016.

Formerly president of Human Genetic Therapies, 
Shire plc, US and Switzerland (retired). Member of 
the Board of Novo Nordisk A/S and the Audit 
Committee since 2015. 

Special competences: Extensive experience in 
clinical development, medical affairs and 
corporate strategy across a broad range of 
therapeutics areas within the pharmaceutical 
industry, especially in the US. 

Education: MD (1987) from Washington 
University, St. Louis, US, BSc in Life Sciences 
(1981) and MA in Metabolism and Nutritional 
Biochemistry (1981), both from Massachusetts 
Institute of Technology, Cambridge, US.

Management duties: Corvidia Therapeutics Inc., 
US (chair), Metriopharm, Switzerland (executive 
chair) and member of the boards of Galenica AG, 
Switzerland, and Perkin Elmer Inc., US.

Special competences: In-depth knowledge of 
the regulatory environment in both the US and 
the EU, having experience of all phases of the 
product life cycle, including discovery, registration, 
pre-launch and managing the life cycle while on 
the market. In addition, she has financial insight 
into P&L responsibility.

Education: Pharmacy Doctorate degree (1986) 
from the State University of NY at Buffalo, US, BA 
in Pharmacy (1984) from Laval University, Canada, 
and Science College degree (1980) from Séminaire 
de Sherbrooke, Canada.

Formerly Group Director Corporate Affairs of Smith 
& Nephew plc, UK (retired). Member of the Board 
of Novo Nordisk A/S since 2012, chair of the Audit 
Committee since 2015 (member since 2012) and 
member of the Nomination Committee since 2013.

Management duties: Member of the board 
and chair of the audit committee of Savills plc, 
and member of the board and chair of the 
nomination committee of Melrose Industries plc, 
both in the UK. External member of and chair of 
the audit committee of the House of Lords 
Commission, UK.

Special competences: Extensive experience 
within the field of medical devices, significant 
financial knowledge and knowledge of how 
large international companies operate. 

Education: BSc (Econ) (Hons) (1977) from 
University College London, UK, and FCA (UK 
Institute of Chartered Accountants) (1982).

Name (male/female) 

First elected 

Göran Ando (m) 
Jeppe Christiansen (m) 
Bruno Angelici (m) 
Brian Daniels (m) 
Sylvie Grégoire (f) 
Liz Hewitt (f) 

2005 
2013 
2011 
2016 
2015 
2012 

Term 

2017 
2017 
2017 
2017 
2017 
2017 

Nationality 

Born 

Swedish 
Danish 
French 
American 
Canadian/American 
British 

March 1949 
November 1959 
April 1947 
February 1959 
November 1961 
November 1956 

Independence1

Not independent2
Not independent2,4
Independent
Independent
Independent4,5
Independent4,5

1. As designated by Nasdaq Copenhagen in accordance with section 3.2.1 of Recommendations on Corporate Governance (updated 2014). 2. Member of the Board of Novo A/S.
3. Elected by employees of Novo Nordisk.

NOVO NORDISK ANNUAL REPORT 2016 
 
 
 
 
 
 
 
 
 
 
GOVERNANCE, LEADERSHIP AND SHARES

55

LISELOTTE 
HYVELED

ANNE MARIE 
KVERNELAND

SØREN 
THUESEN  
PEDERSEN

Project vice president of Novo Nordisk’s 
mealtime insulin projects fast-acting insulin 
aspart and liver-preferential mealtime insulin in 
Global Development. Member of the Board of 
Novo Nordisk A/S since 2014 and member of the 
Nomination Committee since 2015.

Education: MSc in pharmaceutical science 
(1992) from Copenhagen University and Master 
of Medical Business Strategies (2011) from 
Copenhagen Business School, both in 
Denmark.

Laboratory technician and full-time union 
representative. Member of the Board of Novo 
Nordisk A/S since 2000.

Management duties: Member of the board of 
the Novo Nordisk Foundation since 2014.

Education: Degree in Medical Laboratory 
Technology (1980) from Copenhagen University 
Hospital, Denmark.

External Affairs director in Quality Intelligence. 
Member of the Board of Novo Nordisk A/S since 
2006 and member of the Remuneration 
Committee since 2015. 

Management duties: Member of the boards of 
HOFOR A/S, HOFOR Forsyning Holding PS, 
HOFOR Forsyning Komplementar A/S and 
HOFOR Forsyning A/S (Copenhagen Utilities), 
all in Denmark. 

Education: BSc in Chemical Engineering (1988) 
from the Engineering Academy of Denmark.

STIG  
STRØBÆK

MARY  
SZELA

Electrician and full-time union representative. 
Member of the Board of Novo Nordisk A/S since 
1998 and member of the Audit Committee since 
2013.

Chief executive officer of Novelion Therapeutics 
Inc., US. Member of the Board of Novo Nordisk 
A/S and the Remuneration Committee since 
2015. 

Education: Qualified electrician. Diploma in 
further training for board members (2003) from 
the Danish Employees’ Capital Pension Fund (LD).

Management duties: Member of the boards of 
Coherus Biosciences, Inc., Novelion Therapeutics 
Inc. and Suneva Medical Inc., all in the US.

Special competences: In-depth understanding 
of the clinical, regulatory and marketing aspects 
of the pharmaceutical industry in North America, 
having both operational and strategic expe-
rience.

Education: MBA (1991) from the University of 
Illinois at Chicago, US, and BSc nursing degree 
(1985) from the University of Illinois at Chicago, 
US.

Name (male/female) 

First elected 

Liselotte Hyveled (f) 
Anne Marie Kverneland (f) 
Søren Thuesen Pedersen (m) 
Stig Strøbæk (m) 
Mary Szela (f) 

2014 
2000 
2006 
1998 
2015 

Term 

2018 
2018 
2018 
2018 
2017 

Nationality 

Born 

Danish 
Danish 
Danish 
Danish 
American 

January 1966 
July 1956 
December 1964 
January 1964 
May 1963 

Independence1

Not independent3
Not independent3
Not independent3
Not independent3,4
Independent

4. Pursuant to the US Securities Exchange Act, Ms Hewitt and Ms Grégoire qualify as independent Audit Committee members while Mr Christiansen and Mr Strøbæk rely on an exemption from the 
independence requirements. 5. Ms Hewitt and Ms Grégoire qualify as independent Audit Committee members as defined under part 8 of the Danish Act on Approved Auditors and Audit firms.

NOVO NORDISK ANNUAL REPORT 2016 
 
 
 
 
 
 
  
 
 
56 GOVERNANCE, LEADERSHIP AND SHARES

EXECUTIVE MANAGEMENT

LARS 
REBIEN 
SØRENSEN

President and chief 
executive officer 
(CEO) until 31 
December 2016 

LARS 
FRUERGAARD 
JØRGENSEN

President and chief 
executive officer (CEO) 
from 1 January 2017

JESPER 
BRANDGAARD

Executive vice president 
and chief financial 
officer (CFO) 

Lars Rebien Sørensen joined Novo Nordisk’s 
Enzymes Marketing in 1982. He was appointed 
president and chief executive officer in 
November 2000. 

Other management duties: Vice chair of the 
board of Carlsberg A/S, Denmark, and member 
of the board of Thermo Fisher Scientific Inc., US.

Born: October 1954.

Lars Fruergaard Jørgensen joined Novo Nordisk in 
1991 as an economist. He was appointed executive 
vice president of IT, Quality & Corporate Develop-
ment in January 2013, and in November 2014 he 
took over responsibility for Corporate People & 
Organisation and Business Assurance and became 
chief of staff. In January 2017, he was appointed 
president and chief executive officer (CEO).

Other management duties: Chair of the board of 
NNE A/S, Denmark.

Born: November 1966.

Jesper Brandgaard joined Novo Nordisk in 1999 
as senior vice president of Corporate Finance. He 
was appointed executive vice president and chief 
financial officer in November 2000.

Other management duties: Chair of the 
boards of SimCorp A/S and NNIT A/S, both in 
Denmark.

Born: October 1963.

MAZIAR 
MIKE 
DOUSTDAR*

Executive vice 
president, International 
Operations 

JAKOB RIIS*

Executive vice president, 
North America 
Operations 

MADS 
KROGSGAARD 
THOMSEN

Executive vice president, 
chief science officer 
(CSO) 

Maziar Mike Doustdar joined Novo Nordisk in 
1992 as an office clerk in Vienna, Austria. He was 
appointed senior vice president of Novo Nordisk’s 
International Operations in 2013 and executive 
vice president with responsibility for International 
Operations in April 2015. In September 2016, he 
assumed additional geographical responsibility 
and was promoted to executive vice president of 
an expanded International Operations. 

Born: August 1970.

Jakob Riis joined Novo Nordisk in 1996 as a health 
economist. He was appointed senior vice president 
of International Marketing in 2005. In January 
2013, he was appointed executive vice president 
and in 2015 he took over responsibility for sales in 
the China and Pacific regions. In September 2016, 
he was appointed executive vice president of North 
America Operations.

Other management duties: Chair of the board 
of Copenhagen Institute of Interaction Design, 
and member of the board and chair of the audit 
committee of ALK-Abelló A/S, both in Denmark.

Born: April 1966.

Mads Krogsgaard Thomsen joined Novo Nordisk in 
1991 as head of Growth Hormone Research. He 
was appointed senior vice president of Diabetes 
R&D in 1994 and executive vice president and 
chief science officer in November 2000.

Other management duties: Vice chair of the 
board of the University of Copenhagen, Denmark, 
and member of the editorial boards of inter-
national, peer-reviewed journals.

Born: December 1960.

HENRIK 
WULFF

Executive vice 
president, Product 
Supply 

Henrik Wulff joined Novo Nordisk in 1998 in the 
logistic and planning function. He was appointed 
senior vice president of Product Supply in 2013 
and executive vice president of Product Supply in 
April 2015.

Other management duties: Chair of the board 
of Novo Nordisk Pharmatech A/S, and member 
of the boards of NNE A/S and Ambu A/S, all in 
Denmark.

Born: November 1970.

* Not registered with the Danish Business Authority as a member of Executive Management of Novo Nordisk A/S.

NOVO NORDISK ANNUAL REPORT 2016CONSOLIDATED 
FINANCIAL, SOCIAL 
AND ENVIRONMENTAL 
STATEMENTS

2016

CONSOLIDATED 
FINANCIAL
STATEMENTS

CONSOLIDATED  
SOCIAL STATEMENT 
(SUPPLEMENTARY INFORMATION)

CONSOLIDATED 
ENVIRONMENTAL 
STATEMENT 
(SUPPLEMENTARY INFORMATION)

98      Statement of social 
performance

99      Notes to the Consolidated  

social statement

104    Statement of environmental 

performance

104    Notes to the Consolidated 

environmental statement

58     Income statement 
and Statement of 
comprehensive income

59    Balance sheet

60     Statement of cash flows

61      Statement of changes in 

equity

62      Notes to the Consolidated 
financial statements

Novo Nordisk remains committed to reporting its performance through 
its integrated reporting. In line with the Novo Nordisk Triple Bottom Line 
principle, the Consolidated financial, social and environmental statements  
are presented along with the related notes.

Within each of the financial, social and environmental statements, the notes 
are grouped into sections based on how Novo Nordisk views its business. 
Each of the sections has an introduction explaining the link between 
long-term targets and business priorities, and how this is reflected in 
Novo Nordisk’s financial, social and environmental statements. To provide 
transparency in the disclosed amounts, each note includes the relevant 
accounting policy, key accounting estimates and numerical disclosure.

NOVO NORDISK ANNUAL REPORT 2016

58 CONSOLIDATED FINANCIAL STATEMENTS 

INCOME STATEMENT 
AND STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 31 DECEMBER

DKK million 

INCOME STATEMENT

Net sales  
Cost of goods sold 

Gross profi t 

Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 
– Non-recurring income from the partial divestment of NNIT A/S  

Operating profi t 

Financial income 
Financial expenses 

Profi t before income taxes 

Income taxes 

Net profi t for the year 

EARNINGS PER SHARE

Basic earnings per share (DKK) 
Diluted earnings per share (DKK) 

Note 

2016 

2015 

2014

2.1, 2.2 
2.2 

111,780 
17,183 

107,927 
16,188 

2.2 
2.2, 2.3 
2.2 
2.2, 2.5 
2.5 

94,597 

91,739 

28,377 
14,563 
3,962 
737 
– 

28,312 
13,608 
3,857 
3,482 
2,376 

88,806
14,562

74,244

23,223
13,762
3,537
770
–

48,432 

49,444 

34,492

4.8 
4.8 

92 
726 

85 
6,046 

167
563

47,798 

43,483 

34,096

2.6 

9,873 

8,623 

7,615

37,925 

34,860 

26,481

4.1 
4.1 

14.99 
14.96 

13.56 
13.52 

10.10
10.07

DKK million 

Note 

2016 

2015 

2014

STATEMENT OF COMPREHENSIVE INCOME

Net profi t for the year 

37,925 

34,860 

26,481

Other comprehensive income:
Items that will not be reclassifi ed subsequently to the Income statement:
Remeasurements of defi ned benefi t plans 

Items that will be reclassifi ed subsequently to the Income statement:
Exchange rate adjustments of investments in subsidiaries  
Cash fl ow hedges, realisation of previously deferred (gains)/losses  
Cash fl ow hedges, deferred gains/(losses) incurred during the period  
Other items  
Tax on other comprehensive income, income/(expense) 

3.5 

(205) 

(37) 

(247)

4.3 
4.3 

2.6 

(7) 
682 
(1,911) 
(74) 
324 

(669) 
2,216 
(681) 
366 
(87) 

(39)
(1,229)
(2,225)
111
977

(2,652)

Other comprehensive income for the year, net of tax 

(1,191) 

1,108 

Total comprehensive income for the year 

36,734 

35,968 

23,829

NOVO NORDISK ANNUAL REPORT 2016

INCOME STATEMENT

 
 
 
 
 
 
 
 
 
BALANCE SHEET
AT 31 DECEMBER

DKK million 

ASSETS

Intangible assets 
Property, plant and equipment 
Investment in associated company 
Deferred income tax assets 
Other fi nancial assets 

Total non-current assets 

Inventories 
Trade receivables 
Tax receivables 
Other receivables and prepayments 
Marketable securities  
Derivative fi nancial instruments 
Cash at bank 

Total current assets 

Total assets 

EQUITY AND LIABILITIES

Share capital 
Treasury shares 
Retained earnings 
Other reserves 

Total equity 

Deferred income tax liabilities 
Retirement benefi t obligations 
Provisions 

Total non-current liabilities 

Current debt   
Trade payables 
Tax payables 
Other liabilities 
Derivative fi nancial instruments 
Provisions 

Total current liabilities 

Total liabilities 

Total equity and liabilities 

CONSOLIDATED FINANCIAL STATEMENTS

59

Note 

2016 

2015

3.1 
3.2 
5.7 
2.6 
4.7 

3.3 
3.4, 4.7 

4.7 
4.2, 4.4, 4.7 
4.2, 4.3, 4.7 
4.2, 4.4, 4.7 

4.1 
4.1 

2.6 
3.5 
3.6 

4.4, 4.7 
 4.7 

3.7, 4.7 
4.3, 4.7 
3.6 

2,714 
30,179 
809 
2,683 
1,388 

2,158
25,545
811
6,806
1,339

37,773 

36,659

14,341 
20,234 
1,552 
2,411 
2,009 
529 
18,690 

12,758
15,485
3,871
2,257
3,542
304
16,923

59,766 

55,140

97,539 

91,799

510 
(9) 
46,111 
(1,343) 

520
(10)
46,816
(357)

45,269 

46,969

13 
1,451 
3,370 

4,834 

229 
6,011 
3,976 
14,181 
2,578 
20,461 

47,436 

52,270 

6
1,186
2,765

3,957

1,073
4,927
3,777
12,655
1,382
17,059

40,873

44,830

97,539 

91,799

BALANCE SHEET

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
60 CONSOLIDATED FINANCIAL STATEMENTS 

STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER

DKK million 

Net profi t for the year 

Note 

2016 

2015 

2014

37,925 

34,860 

26,481

Reversal of non-cash items:
    Income taxes in Income statement 
    Depreciation, amortisation and impairment losses  
    Non-recurring income from the partial divestment of NNIT A/S 
    included in Other operating income 
    Other non-cash items 
Change in working capital 
Interest received 
Interest paid 
Income taxes paid 

Net cash generated from operating activities 

Proceeds from the partial divestment of NNIT A/S  
Purchase of intangible assets  
Proceeds from sale of property, plant and equipment 
Purchase of property, plant and equipment 
Proceeds from sale of other fi nancial assets 
Purchase of other fi nancial assets 
Sale of marketable securities 
Purchase of marketable securities 
Dividend received from associated company 

Net cash used in investing activities 

Purchase of treasury shares, net 
Dividends paid  

Net cash used in fi nancing activities 

2.6 
3.1, 3.2 

2.5 
4.6 
4.5 

2.6 

2.5 
3.1 

3.2 

5.4 

4.1 
4.1 

9,873 
3,193 

– 
3,882 
(3,708) 
114 
(66) 
(2,899) 

8,623 
2,959 

(2,526) 
5,908 
(2,157) 
55 
(61) 
(9,374) 

7,615
3,435

–
4,163
(2,148)
131
(78)
(7,907)

48,314 

38,287 

31,692

– 
(1,199) 
7 
(7,068) 
23 
(112) 
2,064 
(531) 
26 

2,303 
(1,182) 
15 
(5,224) 
32 
(9) 
1,500 
(3,533) 
– 

(6,790) 

(6,098) 

–
(321)
4
(3,990)
35
(24)
2,232
–
–

(2,064)

(15,057) 
(23,830) 

(17,196) 
(12,905) 

(14,667)
(11,866)

(38,887) 

(30,101) 

(26,533)

Net cash generated from activities 

2,637 

2,088 

3,095

Cash and cash equivalents at the beginning of the year 
Exchange gains/(losses) on cash and cash equivalents 

4.4 

15,850 
(26) 

13,676 
86 

Cash and cash equivalents at the end of the year 

4.4 

18,461 

15,850 

10,513
68

13,676

NOVO NORDISK ANNUAL REPORT 2016

STATEMENT OF CASH FLOWS

 
 
 
 
 
 
 
 
 
 
 
  
  
STATEMENT OF CHANGES IN EQUITY
AT 31 DECEMBER

CONSOLIDATED FINANCIAL STATEMENTS

61

DKK million 

Share 
capital 

Treasury 
shares 

Retained 
earnings 

  Other reserves 

Exchange 
rate 
adjust- 
ments 

Cash  
fl ow 
hedges 

Tax and 
other 
items 

Total 
other 
reserves 

Total

2014
Balance at the beginning of the year 

550 

(21) 

41,137 

(209) 

1,233 

(121) 

903 

42,569

Net profi t for the year 
Other comprehensive income for the year 

26,481 
(247) 

(39) 

(3,454) 

1,088 

(2,405) 

26,481
(2,652)

Total comprehensive income for the year 

26,234 

(39) 

(3,454) 

1,088 

(2,405) 

23,829

Transactions with owners:
Dividends (note 4.1) 
Share-based payments (note 5.1) 
Tax related to restricted stock units (note 2.6) 
Purchase of treasury shares (note 4.1) 
Sale of treasury shares (note 4.1) 
Reduction of the B share capital (note 4.1) 

Balance at the end of the year 

(20) 

530 

(11,866) 
371 
58 
(14,717) 
60 

(11) 
1 
20 

(11,866)
371
58
(14,728)
61
–

(11) 

41,277 

(248) 

(2,221) 

967 

(1,502) 

40,294

2015
Net profi t for the year 
Other comprehensive income for the year 

34,860 
(37) 

(669) 

1,535 

Total comprehensive income for the year 

34,823 

(669) 

1,535 

279 

279 

1,145 

34,860
1,108

1,145 

35,968

Transactions with owners:
Dividends (note 4.1) 
Share-based payments (note 5.1) 
Tax related to restricted stock units (note 2.6) 
Purchase of treasury shares (note 4.1) 
Sale of treasury shares (note 4.1) 
Reduction of the B share capital (note 4.1) 

Balance at the end of the year 

(10) 

520 

2016
Net profi t for the year 
Other comprehensive income for the year 

Total comprehensive income for the year 

Transactions with owners:
Dividends (note 4.1) 
Share-based payments (note 5.1) 
Tax related to restricted stock units (note 2.6) 
Purchase of treasury shares (note 4.1) 
Reduction of the B share capital (note 4.1) 

Balance at the end of the year 

(10) 

510 

(12,905) 
442 
366 
(17,219) 
32 

(10) 
1 
10 

(12,905)
442
366
(17,229)
33
–

(10) 

46,816 

(917) 

(686) 

1,246 

(357) 

46,969

37,925 
(205) 

37,720 

(23,830) 
368 
85 
(15,048) 

(9) 
10 

(7) 

(7) 

(1,229) 

(1,229) 

250 

250 

(986) 

37,925
(1,191)

(986) 

36,734

(23,830)
368
85
(15,057)
–

(9) 

46,111 

(924) 

(1,915) 

1,496 

(1,343) 

45,269

STATEMENT OF CHANGES IN EQUITY

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
62 CONSOLIDATED FINANCIAL STATEMENTS 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Basis of preparation

Results for the year

Operating assets
and liabilities

Capital structure and 
fi nancing items

Other disclosures

SECTION 1  BASIS OF PREPARATION
1.1  Principal accounting policies and key accounting estimates, p 63
1.2  Changes in accounting policies and disclosures, p 64
1.3  General accounting policies, p 64

SECTION 2  RESULTS FOR THE YEAR
2.1  Net sales and rebates, p 65
2.2  Segment information, p 67
2.3  Research and development costs, p 70
2.4  Employee costs, p 71
2.5  Other operating income, net, p 71
2.6  Income taxes and deferred income taxes, p 72

SECTION 3  OPERATING ASSETS AND 
LIABILITIES
3.1  Intangible assets, p 74
3.2  Property, plant and equipment, p 75
3.3  Inventories, p 77
3.4  Trade receivables, p 77
3.5  Retirement benefi t obligations, p 78
3.6  Provisions and contingent liabilities, p 79
3.7  Other liabilities, p 80

SECTION 4  CAPITAL STRUCTURE AND 
FINANCING ITEMS
4.1  Share capital, distribution to shareholders and earnings per share, p 81
4.2  Financial risks, p 83
4.3  Derivative fi nancial instruments, p 85
4.4  Cash and cash equivalents, fi nancial resources and free cash fl ow, p 86
4.5  Change in working capital, p 86
4.6  Other non-cash items, p 87
4.7  Financial assets and liabilities, p 87
4.8  Financial income and expenses, p 89

SECTION 5  OTHER DISCLOSURES
5.1  Share-based payment schemes, p 90
5.2  Management’s holdings of Novo Nordisk shares, p 92
5.3  Commitments, p 93
5.4  Related party transactions, p 94
5.5  Fee to statutory auditors, p 94
5.6  Subsequent events, p 94
5.7  Companies in the Novo Nordisk Group, p 95
5.8  Financial defi nitions, p 96

NOVO NORDISK ANNUAL REPORT 2016

SECTIONS IN THE CONSOLIDATED FINANCIAL STATEMENTS

CONSOLIDATED FINANCIAL STATEMENTS

63

SECTION 1  BASIS OF PREPARATION

Basis of preparation

Results for the year

Operating assets
and liabilities

Capital structure and 
fi nancing items

Other disclosures

All entities in the Novo Nordisk Group follow the same Group accounting 
policies. This section gives a summary of the signifi cant accounting 
policies, Management’s key accounting estimates, new International 
Financial Reporting Standards (IFRS) requirements and other accounting 

policies in general. A detailed description of accounting policies and key 
accounting estimates related to specifi c reported amounts is presented in 
each note to the relevant fi nancial items. 

1.1  PRINCIPAL ACCOUNTING POLICIES 
AND KEY ACCOUNTING ESTIMATES 

The Consolidated fi nancial statements included in this Annual Report 
have been prepared in accordance with International Financial Reporting 
Standards as endorsed by the EU and further Danish disclosure 
requirements for annual reports of listed companies. 

Key accounting estimates and judgements

The use of reasonable estimates and judgements is an essential part of 
the preparation of the Consolidated fi nancial statements. Given the 
uncertainties inherent in Novo Nordisk’s business activities, Management 
must make certain estimates regarding valuation and judgements that 
affect the application of accounting policies and reported amounts of 
assets, liabilities, sales, costs, cash fl ows and related disclosures at the 
date(s) of the Con solidated fi nancial statements. 

Measurement basis

The Consolidated fi nancial statements have been prepared on the historical 
cost basis except for derivative fi nancial instruments, equity investments 
and marketable securities which are measured at fair value.

The principal accounting policies set out below have been applied 
 consistently in the preparation of the Consolidated fi nancial statements for 
all the years presented. 

Principal accounting policies

Novo Nordisk’s accounting policies are described in each of the individual 
notes to the Consolidated fi nancial statements. Considering all the 
accounting policies applied, Management regards the ones listed in the 
table below as the most signifi cant accounting policies for the recognition 
and measurement of reported amounts.

The key accounting estimates identifi ed are those that have a signifi cant 
risk of resulting in a material adjustment. Management bases its estimates 
on historical experience and various other assumptions that are held to 
be reasonable under the circumstances. The estimates and underlying 
assumptions are reviewed on an ongoing basis and, if necessary, changes 
are recognised in the period in which the estimate is revised. Management 
considers the carrying amounts recognised in relation to the key accounting 
estimates mentioned below to be reasonable and appropriate based 
on currently available information. However, the actual amounts may differ 
from the amounts estimated as more detailed information becomes 
available.

In addition, Management makes judgements in the process of applying the 
entity’s accounting policies, for example regarding recognition of deferred 
income tax assets or the classifi cation of transactions.

Management regards those listed below to be the key accounting estimates 
and judgements used in the preparation of the Consolidated fi nancial 
statements.

Please refer to the specifi c notes for further information on the key 
accounting estimates and judgements as well as assumptions applied. 

Principal accounting policies 

Key accounting estimates and judgements 

Note

Net sales and rebates 
Research and development 
Derivative fi nancial instruments 
Income taxes and deferred income taxes 

Property, plant and equipment including impairment 
Inventories 
Trade receivables  
Provisions and contingent liabilities 

Estimate of sales deductions and provisions for sales rebates 
– 
– 
Judgement regarding deferred income tax assets and provision for 
uncertain tax positions 
– 
Estimate of indirect production costs capitalised 
Estimate of allowance for doubtful trade receivables 
Estimate of ongoing legal disputes, litigations and investigations 

2.1 
2.3, 3.1 and 3.2
4.3

2.6
3.2
3.3
3.4
3.6

Applying materiality

The Consolidated fi nancial statements are a result of processing large 
 numbers of transactions and aggregating those transactions into classes 
 according to their nature or function. When aggregated, the transactions 
are presented in classes of similar items in the Consolidated fi nancial 
statements. If a line item is not individually material, it is aggregated with 
other items of a similar nature in the Consolidated fi nancial statements or 
in the notes. 

There are substantial disclosure requirements throughout IFRS. 
Management provides specifi c disclosures required by IFRS unless the 
information is  considered immaterial to the economic decision-making of 
the users of these fi nancial statements or not applicable.

BASIS OF PREPARATION

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
64 CONSOLIDATED FINANCIAL STATEMENTS 

1.2  CHANGES IN ACCOUNTING POLICIES 
AND DISCLOSURES

Adoption of new or amended IFRSs

Based on an assessment of new or amended and revised accounting 
standards and interpretations (‘IFRSs’) issued by the International 
Accounting Standards Board (IASB), and IFRSs endorsed by the European 
Union effective on or after 1 January 2016, it has been assessed that the 
application of these new IFRSs has not had a material impact on the 
Consolidated fi nancial statements in 2016, and Management does not 
anticipate any signifi cant impact on future periods from the adoption of 
these new IFRSs.

New or amended IFRSs that have been issued but have not yet come 
into effect and have not been early adopted
In addition to the above, IASB has issued a number of new or amended 
and revised accounting standards and interpretations that have not yet 
come into effect. In general, the following standards are expected to have 
the most signifi cant impact on current accounting regulation:

•  IASB has issued IFRS 9 ‘Financial Instruments’, with effective date 

1 January 2018. This was endorsed by the EU in 2016, and Novo Nordisk 
plans to adopt it on the effective date. IFRS 9 is part of IASB’s project 
to replace IAS 39, and the new standard will substantially change the 
classifi cation and measurement of fi nancial instruments and hedging 
requirements. Novo Nordisk has assessed the impact of the standard and 
determined that it will not have any signifi cant impact on the 
Consolidated fi nancial statements. 

•  IASB has issued IFRS 15 ‘Revenue from contracts with customers’, with 
effective date 1 January 2018. The standard was endorsed by the EU in 
2016, and Novo Nordisk plans to adopt it on the effective date. IFRS 15 
is part of the convergence project with FASB to replace IAS 18 and other 
standards, and the new standard will establish a single, comprehensive 
framework for revenue recognition. Novo Nordisk has performed an 
analysis of the impact, including areas such as variable considerations, 
right of return, licences and agent relationships. Based on the analysis, 
it is assessed that the standard will not have any signifi cant impact on 
the revenue recognition or measurement. However, implementation is 
expected to result in extended disclosures regarding types of revenue and 
related risks.

•  IASB has issued IFRS 16 ‘Leases’ with effective date 1 January 2019. It 

currently awaits EU endorsement. Novo Nordisk plans to adopt it on the 
effective date. The changes in lease accounting requires capitalisation 
of the majority of the Group’s operating lease contracts representing 
approximately 4–6% of the total assets. This will have an impact on the 
Group’s assets and an equivalent impact on liabilities. Hence, it will affect 
the fi nancial ratios related to the balance sheet. IFRS 16 requires the lease 
payments to be split between a depreciation charge included in operating 
costs and an interest expense on lease liabilities included in fi nance costs. 
However, the impact on net profi t will be immaterial.

1.3  GENERAL ACCOUNTING POLICIES

Principles of consolidation

The Consolidated fi nancial statements incorporate the fi nancial statements 
of the parent company Novo Nordisk A/S and entities controlled by 
Novo Nordisk A/S. Control exists when Novo Nordisk has effective power 
over the entity and has the right to variable returns from the entity. 

Where necessary, adjustments are made to the fi nancial statements of 
 subsidiaries to bring their accounting policies in line with Novo Nordisk 
Group policies. All intra-Group transactions, balances, income and expenses 
are eliminated in full when consolidated.

The results of subsidiaries acquired or disposed of during the year are 
 included in the consolidated income statement from the effective date 
of  acquisition and up to the effective date of disposal, as appropriate. 
 Comparative fi gures are not restated for disposed or acquired companies.

Translation of foreign currencies

Functional and presentation currency
Items included in the fi nancial statements of each of Novo Nordisk’s entities 
are measured using the currency of the primary economic environment in 
which the entity operates (functional currency). The Consolidated fi nancial 
statements are presented in Danish kroner (DKK), which is also the 
functional and presentation currency of the parent company.

Translation of transactions and balances
Foreign currency transactions are translated into the functional currency 
using the exchange rates prevailing at the transaction dates. Foreign 
exchange gains and losses resulting from the settlement of such 
transactions and from the translation at year-end exchange rates of 
 monetary assets and liabilities denominated in foreign currencies are 
 recognised in the Income statement.

Translation differences on non-monetary items, such as equity investments 
classifi ed as fi nancial assets available for sale, are recognised in Other 
comprehensive income. 

Translation of Group companies
Financial statements of foreign subsidiaries are translated into Danish 
kroner at the exchange rates prevailing at the end of the reporting period 
for  balance sheet items, and at average exchange rates for income 
statement items. 

All effects of exchange rate adjustments are recognised in the Income 
 statement, with the exception of exchange rate adjustments of investments 
in subsidiaries arising from:

•  the translation of foreign subsidiaries’ net assets at the beginning of the 

year to the exchange rates at the end of the reporting period

•  the translation of foreign subsidiaries’ statements of comprehensive 

income from average exchange rates to the exchange rates at the end of 
the reporting period. 

These specifi c exchange rate adjustments are recognised in Other 
com prehensive income.

NOVO NORDISK ANNUAL REPORT 2016

BASIS OF PREPARATION

SECTION 2  RESULTS FOR THE YEAR

Basis of preparation

Results for the year

Operating assets
and liabilities

Capital structure and 
fi nancing items

Other disclosures

CONSOLIDATED FINANCIAL STATEMENTS

65

This section comprises notes related to the results for the year and 
hence provides information related to Novo Nordisk’s long-term fi nancial 
target for growth in operating profi t. Operating profi t decreased by 2% in 
2016 (increase of 43% in 2015). 

Sales increased by 4% driven by market share gain in selected markets, 
underlying market volume growth and changes in product mix, for example 
upgrade to next-generation products such as new-generation insulin and 
GLP-1. The global net impact of pricing has been moderately negative 
across the portfolio in 2016. Hence, the overall growth in local currency net 
sales is related to volume growth and changes in product mix rather than 
changes in price.

Pricing mechanisms in the US market

In the USA, signifi cant sales rebates are paid in connection with public 
healthcare insurance programmes, namely Medicare and Medicaid, as well 
as rebates to pharmacy benefi ts managers (PBMs) and managed healthcare 
plans. 

Key customers in the USA include private payers, PBMs and government 
payers. Increasingly, PBMs and managed healthcare plans play a key role in 
negotiating price concessions with drug manufacturers on behalf of private 
payers for both the commercial and government channels, and determining 
the list of drugs covered by the health plans’ formularies. Specifi cally, 
there are two primary drivers: 

•  Payer pressure to reduce the overall drug costs has resulted in greater 
focus on negotiating higher rebates from drug manufacturers. Private 
payers are increasingly keen to adopt narrow formularies that exclude 
certain drugs, while securing higher rebates from the preferred brand. 

•  Recent industry consolidation among payers has led to increasing pricing 

pressure for pharmaceutical companies. 

In 2016, payers have continued to leverage their size and infl uence to 
demand higher rebates. Moreover, actions by companies in the diabetes 
care market to increase list prices have been limited, and the introduction of 
new products by competitors has further increased the downward pressure 
on prices.

2.1  NET SALES AND REBATES

Accounting policies

Revenue from goods sold is recognised when Novo Nordisk has transferred 
the signifi cant risks and rewards to the buyer, the Group no longer has 
managerial involvement, and the amount of revenue can be measured 
reliably.

Sales are measured at the fair value of the consideration received or 
receivable. When sales are recognised, Novo Nordisk also records estimates 
for a variety of sales deductions, including product returns as well 
as rebates and discounts to government agencies, wholesalers, health 
insurance companies, managed healthcare organisations and retail 
customers. Sales deductions are recognised as a reduction of gross sales to 
arrive at net sales. Where contracts contain customer acceptance provisions, 
Novo Nordisk recognises sales when the acceptance criteria are satisfi ed.

Revenue recognition for new product launches is based on specifi c facts 
and circumstances relating to those products,  including estimated demand 
and acceptance rates for well-established products with similar market 
 characteristics. Where shipments of new products are made on a sale-or-
return basis, without suffi cient historical experience for estimating sales 
 returns, revenue is only recorded when there is evidence of consumption or 
when the right of return has expired. 

Operating profi t in 2015 was positively affected by the divestment of 
NNIT A/S, explaining the decrease from 2015 to 2016. Further, the 
development refl ects a modest increase in sales countered by a negative 
currency impact and increased research and development costs related to 
pipeline activities and build-up of research sites in the USA. 

The article ‘2016 performance and 2017 outlook’ on p 6 includes 
Management’s review of the results for the year, which is not part of the 
audited fi nancial statements.

US HEALTH INSURANCE 2016

(cid:81)(cid:3)Express Scripts   (cid:81)(cid:3)CVS Health   (cid:81)(cid:3)OptumRx
(cid:81)(cid:3)Prime   (cid:81)(cid:3)All other PBMs

10%

8%

32%

24%

26%

Chart represents percentage of insured lives
PBM: Pharmacy Benefit Manager 
Source: Health Strategies Group (www.healthstrategies.com)

Key accounting estimate of sales deductions and 

provisions for sales rebates
Sales deductions are estimated and provided for at the time the related 
sales are recorded. These estimates of unsettled obligations require use of 
judgement, as not all conditions are known at the time of sale, for example 
total sales volume to a given customer. 

The estimates are based on analyses of existing contractual obligations and 
historical experience. Provisions are calculated on the basis of a percentage 
of sales for each product as defi ned by the contracts with the various 
customer groups. Provisions for sales rebates are adjusted to actual 
amounts as rebates, discounts and returns are processed.

Novo Nordisk considers the provisions established for sales rebates to 
be reasonable and appropriate based on currently available information. 
However, the actual amount of rebates and discounts may differ from the 
amounts estimated by Management as more detailed information becomes 
available.

RESULTS FOR THE YEAR

NOVO NORDISK ANNUAL REPORT 2016

 
(4,845) 

(5,064) 

(4,105)

DKK million 

66 CONSOLIDATED FINANCIAL STATEMENTS 

2.1  NET SALES AND REBATES (CONTINUED)

GROSS-TO-NET SALES RECONCILIATION

DKK million 

Gross sales 

US Managed Care and Medicare 
US wholesaler charge-backs 
US Medicaid rebates 
Other US discounts and sales returns 
Non-US rebates, discounts and 
sales returns 

2016 

2015 

2014

198,924 

182,779 

131,841

 (40,874) 
(25,416) 
(10,862) 
(5,147) 

(33,235) 
(22,030) 
(9,838) 
(4,685) 

 (17,522)
(12,858)
(5,578)
(2,972)

Total gross-to-net sales adjustments 

(87,144) 

(74,852) 

(43,035)

Net sales 

111,780 

107,927 

88,806

Sales discounts and sales rebates are predominantly issued in Region USA. 
As such, rebates amount to 59% of gross sales in Region USA (56% in 
2015 and 48% in 2014). 

In addition, political pressure to contain healthcare costs has led several 
other countries to impose signifi cant price reductions on pharmaceutical 
products. As such, governments in countries in Region Europe have 
implemented concerted austerity measures, while government-mandated 
price cuts have been introduced in Region China, Pacifi c and major 
countries in Region International Operations.

US Managed Care and Medicare
For Managed Care and Medicare, rebates are offered to a number of 
PBMs and managed healthcare plans. These rebate programmes allow the 
customer to receive a rebate after attaining certain performance parameters 
relating to formulary status or pre-established market shares relative to 
competitors. Rebates are estimated according to the specifi c terms in each 
agreement, historical experience, anticipated channel mix, growth rates and 
market share information. Novo Nordisk adjusts the provision periodically 
to refl ect actual sales performance.

US wholesaler charge-backs
Wholesaler charge-backs relate to contractual arrangements between 
Novo Nordisk and indirect customers in the US whereby products are sold at 
contract prices lower than the list price originally charged to wholesalers. A 
wholesaler charge-back represents the difference between the invoice price 
to the wholesaler and the indirect customer’s contract price. Accruals are 
calculated for estimated charge-backs using a combination of factors such 
as historical experience, current wholesaler inventory levels, contract terms 
and the value of claims received but not yet processed. Wholesaler charge-
backs are generally settled within 30 days of the liability being incurred.

US Medicaid 
Medicaid is a government insurance programme, and Medicaid rebates 
have been calculated using a combination of historical experience, product 
and population growth, price increases, and the impact of contracting 
strategies. Further, the calculation involves interpretation of relevant 
regulations that are subject to changes in interpretative guidance from 
government authorities. Although provisions are made for Medicaid rebates 
at the time sales are recorded, the actual rebates related to the specifi c 
sale will typically be invoiced to Novo Nordisk 6 –9 months later. Due to 
the time lag, the rebate adjustments to sales in any particular period may 
incorporate adjustments of provisions from prior periods.

Other US discounts and sales returns
Other discounts are provided to wholesalers, hospitals, pharmacies etc, and 
are usually linked to sales volume or provided as cash discounts. Accruals 
are calculated based on historical data and recorded as a reduction in gross 
sales at the time the related sales are recorded. Sales returns are related to 
damaged or expired products.

Arrangements with certain healthcare providers may require Novo Nordisk 
to make refunds to the healthcare providers if anticipated treatment 
outcomes do not meet predefi ned targets.

PROVISIONS FOR SALES REBATES

At the beginning of the year 
Additional provisions, including 
increases to existing provisions 
Amount used during the year 
Adjustments, including unused 
amounts reversed during the year 
Effect of exchange rate adjustment  

2016 

2015 

2014

16,508 

11,002 

7,950

56,954 
(53,217) 

45,190 
(40,958) 

26,107
(23,876)

(822) 
548 

– 
1,274 

(220)
1,041

At the end of the year 

19,971 

16,508 

11,002

Unsettled rebates are recognised as Provisions when the timing or amount 
is uncertain. Where absolute amounts are known, the rebates are 
recognised as Other liabilities. Wholesaler charge-backs are netted against 
trade receivable balances. Hence, provisions for sales rebates include US 
Managed Care, Medicare, Medicaid and other minor rebate types, as well 
as rebates in Canada.

In 2016 the Centers for Medicare & Medicaid Services (CMS) in the USA 
published its fi nal rule implementing Affordable Care Act including 
changes to reimbursement under the Medicaid programme impacting the 
adjustment for prior years provision.

PROVISIONS FOR SALES REBATES

(cid:81) US Managed Care   (cid:81) US Medicare   (cid:81) US Medicaid 
(cid:81) Other sales rebates

DKK million

10,000

8,000

6,000

4,000

2,000

0

2014

2015

2016

NOVO NORDISK ANNUAL REPORT 2016

RESULTS FOR THE YEAR

2.2  SEGMENT INFORMATION

Accounting policies

Operating segments are reported in a manner consistent with the internal 
reporting provided to Executive Management and the Board of Directors. 

We consider Executive Management to be the operating decision-making 
body, as all signifi cant decisions regarding business development and 
direction are taken in that forum.

Business segments

Novo Nordisk operates in two business segments based on therapies: 
 Diabetes and obesity care and Biopharmaceuticals. 

The Diabetes and obesity care business segment includes research, 
development, manufacturing and marketing of products within the areas of 
insulin, GLP-1 and related delivery systems, oral antidiabetic products (OAD) 
and obesity.

The Biopharmaceuticals business segment includes research, development, 
manufacturing and marketing of products within the areas of haemophilia, 
growth hormone therapy and hormone replacement therapy. 

CONSOLIDATED FINANCIAL STATEMENTS

67

Segment performance is evaluated on the basis of operating profi t 
consistent with the Consolidated fi nancial statements. Financial income 
and expenses and income taxes are managed at Group level and are not 
allocated to business segments. Further, non-recurring income from 
the partial divestment of NNIT A/S in 2015 was not allocated to segments.

There are no sales or other transactions between the business segments. 
Costs have been split between business segments according to a specifi c 
allocation with the addition of a minor number of corporate overhead costs 
allocated systematically between the segments. Other operating income has 
been allocated to the two segments based on the same principle. Segment 
assets comprise the assets that are applied directly to the activities of the 
segment, including intangible assets, property, plant and equipment, other 
fi nancial assets, inventories, trade receivables, and other receivables and 
prepayments. 

No operating segments have been aggregated to form the reported 
business segments.

BUSINESS SEGMENTS

DKK million 

Segment sales 

New-generation insulin 
    NovoRapid® / NovoLog® 
    NovoMix® / NovoLog® Mix 
    Levemir® 
Total modern insulin 
Human insulin 
Victoza® 
Other diabetes and obesity care 
    – of which Saxenda® 

2016 

2015 

2014 

2016 

2015 

2014 

2016 

2015 

2014

Diabetes and obesity care 

Biopharmaceuticals 

Total

4,459 
19,945 
10,482 
17,083 
47,510 
11,090 
20,046 
5,844 
1,577 

1,438 
20,720 
11,144 
18,300 
50,164 
11,231 
18,027 
4,730 
460 

658 
17,449 
9,871 
14,217 
41,537 
10,298 
13,426 
4,061 
– 

Diabetes and obesity care total sales 

88,949 

85,590 

69,980 

Haemophilia 
Norditropin® (human growth hormone) 
Other biopharmaceuticals 

Biopharmaceuticals total sales 

Segment key fi gures
Total net sales 
Change in DKK (%) 
Change in local currencies (%) 

Cost of goods sold 
Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 
Income from partial divestment of
NNIT A/S (not allocated to segments) 
Operating profi t  
Operating margin 

Depreciation, amortisation and 
impairment losses expensed 
Additions to Intangible assets and 
Property, plant and equipment 

Assets allocated to business segments 
Non-allocated assets1 
Total assets 

10,472 
8,770 
3,589 

10,647 
7,820 
3,870 

9,304 
6,506 
3,016 

22,831 

22,337 

18,826 

88,949 
3.9% 
6.0% 

14,337 
24,387 
11,481 
3,128 
486 

– 
36,102 
40.6% 

85,590 
22.3% 
8.9% 

13,725 
24,926 
10,475 
3,051 
488 

– 
33,901 
39.6% 

69,980 
6.9% 
8.8% 

12,482 
20,373 
9,318 
2,790 
516 

– 
25,533 
36.5% 

22,831 
2.2% 
3.6% 

22,337 
18.6% 
6.3% 

18,826 
3.9% 
6.2% 

111,780 
3.6% 
5.5% 

107,927 
21.5% 
8.4% 

2,846 
3,990 
3,082 
834 
251 

2,463 
3,386 
3,133 
806 
618 

– 
12,330 
54.0% 

– 
13,167 
58.9% 

2,080 
2,850 
4,444 
747 
254 

– 
8,959 
47.6% 

17,183 
28,377 
14,563 
3,962 
737 

– 
48,432 
43.3% 

16,188 
28,312 
13,608 
3,857 
1,106 

2,376 
49,444 
45.8% 

88,806
6.3%
8.3%

14,562
23,223
13,762
3,537
770

–
34,492
38.8%

2,674 

2,514 

2,438 

519 

445 

997 

3,193 

2,959 

3,435

6,144 

4,991 

3,245 

2,123 

1,415 

1,066 

8,267 

6,406 

4,311

55,081 

46,444 

40,748 

14,798 

11,759 

10,914 

69,879 
27,660 
97,539 

58,203 
33,596 
91,799 

51,662
25,400
77,062

1. The part of total assets that remains unallocated to either of the two business segments includes Investment in associated company, Deferred income tax assets, Other fi nancial 

assets, Tax receivables, Marketable securities, Derivative fi nancial instruments and Cash at bank and on hand. 

RESULTS FOR THE YEAR

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
68 CONSOLIDATED FINANCIAL STATEMENTS 

2.2  SEGMENT INFORMATION (CONTINUED)

Geographical areas

In 2016, Novo Nordisk operated in fi ve geographical regions:

with Australia and New Zealand (previously included in International 
Operations). Comparative fi gures have been updated to refl ect the new 
regional structure.

•  USA
•  Europe: the EU, EFTA, Albania, Bosnia-Hercegovina, Macedonia, Serbia, 

Montenegro and Kosovo

•  Region China: China, Hong Kong and Taiwan
•  Pacifi c: Japan, South Korea, Canada, Australia and New Zealand
•  International Operations: all other countries.

As of 1 January 2016, the geographical regions were changed to align with 
management structure. As such, the USA became a separate region, and 
Canada joined Japan and South Korea to form Region Pacifi c, together 

As of 1 January 2017, International Operations has been expanded to cover 
all territories except for the USA and Canada. It is organised in the 
following fi ve regions: Europe; Latin America; Africa, Asia, Middle East & 
Oceania; Japan & Korea; and Region China.

Sales are attributed to geographical regions according to the location of the 
customer. Allocation of property, plant and equipment, trade receivables, 
allowance for trade receivables and total assets is based on the location of 
the assets.

GEOGRAPHICAL AREAS

DKK million 

Sales by business segment:
    New-generation insulin 
        NovoRapid® / NovoLog® 
        NovoMix® / NovoLog® Mix 
        Levemir® 
    Total modern insulin 
    Human insulin 
    Victoza® 
    Other diabetes and obesity care 
        – of which Saxenda® 

    Diabetes and obesity care total 

    Haemophilia 
    Norditropin® (human growth hormone) 
    Other biopharmaceuticals 

2016 

2015 

2014 

2016 

2015 

2014

(cid:74) USA 

(cid:74) Europe

2,246 
11,058 
2,032 
12,247 
25,337 
1,827 
14,146 
2,142 
1,366 

33 
12,184 
2,779 
12,982 
27,945 
1,884 
12,570 
1,237 
452 

– 
9,822 
2,421 
9,088 
21,331 
1,772 
8,674 
680 
– 

886 
4,200 
2,025 
2,503 
8,728 
2,103 
3,391 
677 
28 

545 
4,239 
2,181 
2,929 
9,349 
2,014 
3,394 
680 
1 

223
3,999
2,317
2,939
9,255
2,222
3,130
786
–

45,698 

43,669 

32,457 

15,785 

15,982 

15,616

4,710 
4,495 
2,291 

5,086 
3,625 
2,559 

4,348 
2,750 
1,794 

2,520 
1,661 
716 

2,405 
1,675 
736 

2,189
1,654
691

    Biopharmaceuticals total 

11,496 

11,270 

8,892 

4,897 

4,816 

4,534

Total sales by business and geographical segment 

57,194 

54,939 

41,349 

20,682 

20,798 

20,150

Sales growth in local currencies1 
Currency effect (local currency impact) 

Total sales growth as reported 

Property, plant and equipment 
Trade receivables 
Allowance for doubtful trade receivables  
Total assets 

1. Additional non-IFRS measure; please refer to p 96 for defi nition.

SALES BY BUSINESS SEGMENT 2016
(cid:81)(cid:3)Diabetes and obesity care   (cid:81)(cid:3)Haemophilia   (cid:81)(cid:3)Human growth hormone    
(cid:81)(cid:3)Other biopharmaceuticals

3%

8%

9%

80%

4.0% 
0.1% 

11.0% 
21.9% 

11.5% 
(0.0%) 

1.5% 
(2.1%) 

1.6% 
1.6% 

0.2%
0.2%

4.1% 

32.9% 

11.5% 

(0.6%) 

3.2% 

0.4%

4,599 
10,426 
(41) 
18,349 

3,047 
6,456 
(25) 
12,594 

2,211 
4,175 
(20) 
8,842 

22,040 
3,304 
(166) 
63,407 

19,097 
3,203 
(139) 
64,590 

17,411
3,314
(194)
53,974

GROWTH ANALYSIS

Local currencies 

New-generation insulin 
Modern insulin 
Human insulin 
Victoza®  
Other diabetes and obesity care 

Growth 

212% 
(3%) 
2% 
12% 
26% 

Share of
growth

51%
(25%)
4%
36%
21%

Diabetes and obesity care 

6% 

87%

Haemophilia 
Norditropin® (human growth hormone) 
Other biopharmaceuticals 

Biopharmaceuticals 

Total sales 

0% 
14% 
(6%) 

(1%)
18%
(4%)

4% 

13%

6% 

100%

NOVO NORDISK ANNUAL REPORT 2016

RESULTS FOR THE YEAR

 
 
 
CONSOLIDATED FINANCIAL STATEMENTS

69

The country of domicile is Denmark, which is part of Region Europe. 
Denmark is immaterial to Novo Nordisk’s activities in terms of geographical 
size and the operational business segments. 99.7% of total sales are 
realised outside Denmark. 

Net sales will be impacted by exchange rate fl uctuations, whereas Financial 
income and Financial expenses will be impacted by the corresponding 
results of hedging activities. Please refer to notes 4.2, 4.3 and 4.8 for more 
details on hedging.

Sales to external customers attributed to the USA are collectively the most 
material to the Group. The USA is the only country where sales contribute 
more than 10% of total sales.

In 2016, Novo Nordisk had three major wholesalers distributing products, 
representing 21%, 13% and 12% respectively of total net sales (21%, 12% 
and 11% in 2015 and 18%, 10% and 11% in 2014). Net sales to the fi rst 
two wholesalers are within both diabetes and biopharmaceuticals, whereas 
the third is only within diabetes.

For patent expiry in key markets by product, please refer to note 2.5 to the 
Consolidated social statement.

2016 

2015 

2014 

2016 

2015 

2014 

2016 

2015 

2014

(cid:74) International Operations 

(cid:74) Region China 

(cid:74) Pacifi c

558 
1,971 
2,183 
1,258 
5,412 
3,240 
1,141 
546 
70 

365 
1,852 
2,227 
1,391 
5,470 
3,172 
926 
620 
– 

118 
1,519 
1,858 
1,265 
4,642 
2,564 
790 
628 
– 

– 
1,059 
3,363 
547 
4,969 
3,361 
255 
1,697 
– 

– 
866 
3,036 
410 
4,312 
3,537 
213 
1,594 
– 

– 
618 
2,338 
334 
3,290 
3,051 
171 
1,388 
– 

769 
1,657 
879 
528 
3,064 
559 
1,113 
782 
113 

495 
1,579 
921 
588 
3,088 
624 
924 
599 
7 

317
1,491
937
591
3,019
689
661
579
–

10,897 

10,553 

8,742 

10,282 

9,656 

7,900 

6,287 

5,730 

5,265

1,936 
1,079 
138 

1,998 
1,107 
153 

1,694 
843 
128 

3,153 

3,258 

2,665 

158 
15 
3 

176 

195 
15 
5 

215 

171 
13 
4 

188 

1,148 
1,520 
441 

963 
1,398 
417 

902
1,246
399

3,109 

2,778 

2,547

14,050 

13,811 

11,407 

10,458 

9,871 

8,088 

9,396 

8,508 

7,812

13.8% 
(12.1%) 

16.7% 
4.4% 

15.3% 
(10.3%) 

11.5% 
(5.6%) 

4.1% 
17.9% 

13.3% 
(0.4%) 

4.6% 
5.8% 

4.6% 
4.3% 

(0.3%)
(6.8%)

1.7% 

21.1% 

5.0% 

5.9% 

22.0% 

12.9% 

10.4% 

8.9% 

(7.1%)

1,283 
4,126 
(1,011) 
8,343 

953 
3,539 
(997) 
7,251 

1,144 
3,390 
(776) 
7,199 

2,095 
1,773 
0 
5,697 

2,291 
1,541 
0 
5,603 

2,230 
1,538 
0 
5,629 

162 
605 
(5) 
1,743 

157 
746 
(5) 
1,761 

140
624
(5)
1,418

SALES BY GEOGRAPHICAL AREA 2016
(cid:81)(cid:3)USA   (cid:81)(cid:3)Europe   (cid:81)(cid:3)International Operations 
(cid:81)(cid:3)Region China   (cid:81)(cid:3)Pacific

8%

9%

13%

51%

19%

GROWTH ANALYSIS

Local currencies 

USA 
Europe 
International Operations 
Region China 
Pacifi c  

Total sales 

Growth 

Share of
growth

4% 
2% 
14% 
12% 
5% 

37%
5%
32%
19%
7%

6% 

100%

RESULTS FOR THE YEAR

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
70 CONSOLIDATED FINANCIAL STATEMENTS 

2.3  RESEARCH AND DEVELOPMENT COSTS

RESEARCH AND DEVELOPMENT COST BY BUSINESS 
SEGMENT (NOTE 2.2)

Accounting policies

Novo Nordisk’s research and development is focused on therapeutic 
proteins within the class of insulins and GLP-1s for diabetes treatment, 
blood-clotting factors for haemophilia and human growth hormone for 
growth defi ciency disorders, as well as proteins for weight management. 
The research activities utilise biotechnological methods based on genetic 
engineering, advanced protein chemistry and protein engineering. These 
methods have played a key role in the development of the production 
technology used to manufacture insulin, GLP-1, recombinant blood-clotting 
factors, human growth hormone and glucagon.

In line with industry practice, Novo Nordisk expenses all internal research 
costs. Internal development costs are also expensed as incurred, as these do 
not qualify for capitalisation as intangible assets until marketing approval 
by a regulatory authority is obtained or highly probable, due to regulatory 
and other uncertainties inherent in the development of new products. 

Research and development activities are carried out by Novo Nordisk’s 
research and development centres, mainly in Denmark, USA and China, 
while research and development trials are carried out all over the world. 
Novo Nordisk also enters into partnerships and licence agreements. 

Research and development costs primarily comprise employee 
costs, internal and external costs related to execution of studies, including 
manufacturing costs, facility costs of the research centres, and amortisation, 
depreciation and impairment losses related to intangible assets and 
property, plant and equipment used in the research and development 
activities.

A very limited part of the research and development activities is recognised 
outside Research and development costs:

•  Up-front payments and milestones paid to partnerships prior to or upon 
regulatory approval are capitalised as intangible assets and amortised as 
Cost of goods sold over the useful life

DKK million 

2016 

2015 

2014

Diabetes and obesity care 
Biopharmaceuticals 

11,481 
3,082 

10,475 
3,133 

9,318
4,444

Total 

14,563 

13,608 

13,762

RESEARCH AND DEVELOPMENT COSTS

DKK million 

2016 

2015 

2014

Internal and external research and 
development costs 
Employee costs (note 2.4) 
Amortisation and impairment losses, 
intangible assets (note 3.1) 
Depreciation and impairment losses, 
property, plant and equipment (note 3.2) 

7,494 
6,149 

7,352 
5,584 

7,646
5,200

427 

493 

247 

425 

425

491

Total research and development costs 

14,563 

13,608 

13,762

As percentage of sales 

13.0% 

12.6% 

15.5%

For a review of the development in research and development costs, refer 
to p 7 and p 10, ‘2016 performance and 2017 outlook’, which is not part of 
the audited fi nancial statements.

RESEARCH AND DEVELOPMENT COSTS RATIO

(cid:81)(cid:3)Research   (cid:81)(cid:3)Development

•  Royalty expenses paid to partnerships after regulatory approval are 

DIABETES AND OBESITY CARE

expensed as Cost of goods sold

•  Royalty income received from partnerships is recognised as part of Other 

20–30%

operating income, net

•  Contractual research and development obligations to be paid in the 

future are disclosed separately as Commitments in note 5.3.

BIOPHARMACEUTICALS

20–30%

70–80%

70–80%

In general, research comprises 20 –30% and development 70 – 80% of 
research and development costs. The split between research and 
development will fl uctuate in individual years depending on the 
composition of the clinical development portfolio.

In 2016, development within Diabetes and obesity care comprises 
approximately 72% (75% in 2015 and 81% in 2014), and development 
within Biopharmaceuticals comprises approximately 74% (69% in 2015 
and 67% in 2014).

Research costs include the costs of the very early stages of the drug 
development cycle from the initial drug discovery until the drug is ready for 
administration to humans. The activities initially focus on identifying a 
single drug candidate with a profi le that will support a decision to initiate 
development activities. Before selection of the fi nal drug candidate, it is 
tested in animals to gather effi cacy, toxicity and pharmacokinetic 
information. 

Development costs are incurred from the start of phase 1, when the drug is 
administered to humans for the fi rst time; these are the projects captured 
in the pipeline overview on p 20. The fi nal product is being developed, and 
subsequent clinical trials (phase 2 and 3) are conducted to further test the 
drug in humans, using the results from these trials to attempt to obtain 
marketing authorisation, permitting Novo Nordisk to market and sell the 
developed products.

NOVO NORDISK ANNUAL REPORT 2016

RESULTS FOR THE YEAR

EMPLOYEE COSTS

Executive Management in total1,2,3 

2.4  EMPLOYEE COSTS

Accounting policies

Wages, salaries, social security contributions, annual leave and sick leave, 
bonuses and non-monetary benefi ts are recognised in the year in which 
the associated companyd services are rendered by employees of Novo 
Nordisk. Where Novo Nordisk provides long-term employee benefi ts, the 
costs are accrued to match the rendering of the services by the employees 
concerned.

DKK million 

2016 

2015 

2014

Wages and salaries 
Share-based payment costs (note 5.1) 
Pensions – defi ned contribution plans 
Pensions – defi ned benefi t plans 
Other social security contributions 
Other employee costs 

24,651 
368 
1,829 
145 
1,853 
2,110 

23,289 
442 
1,715 
154 
1,783 
2,117 

21,306
371
1,607
142
1,617
1,944

Total employee costs for the year 

30,956 

29,500 

26,987

Employee costs capitalised as 
intangible assets and property, plant 
and equipment1 
Change in employee costs capitalised 
as inventories 

Total employee costs 
in the Income statement 

Included in the Income statement:
Cost of goods sold 
Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 

Total employee costs 
in the Income statement 

(1,258) 

(957) 

(866)

(127) 

(191) 

(206)

29,571 

28,352 

25,915

7,841 
12,447 
6,149 
2,721 
413 

7,239 
12,231 
5,584 
2,658 
640 

6,224
10,334
5,200
2,426
1,731

29,571 

28,352 

25,915

1. This refl ects annual employee costs capitalised as intangible assets and property, 
plant and equipment that will subsequently be included in depreciation and 
impairment losses.

Average number of full-time employees2 
41,993 
Year-end number of full-time employees2  41,971 

40,342 
40,638 

40,164
40,957

2. The number from 2014 includes approximately 2,400 full-time equivalent employees 

in NNIT A/S.

CONSOLIDATED FINANCIAL STATEMENTS

71

REMUNERATION TO EXECUTIVE MANAGEMENT AND 
BOARD OF DIRECTORS

DKK million 

2016 

2015 

2014

Salary and cash bonus 
Pension 
Benefi ts4 
Share-based incentive 
Severance payments1,4 

Fee to Board of Directors 

Total 

77 
20 
10 
11 
66 

184 

14 

198 

89 
22 
7 
44 
73 

235 

12 

247 

71
18
2
27
32

150

9

159

1. Please refer to note 5.1 and ’Remuneration’, pp 50 –53, for further information.
2. As of 31 December 2016, president and CEO Lars Rebien Sørensen retired from 

Novo Nordisk. The 2016 remuneration for Lars Rebien Sørensen is included in the 
above table together with a severance payment of DKK 65.7 million. EVPs Jerzy 
Gruhn and Jesper Højland stepped down from the Executive Management of 
Novo Nordisk. The 2016 remuneration for Jerzy Gruhn and Jesper Høiland is 
included in the above table. EVP Kåre Schultz left Novo Nordisk as of 30 April 2015. 
The 2015 remuneration for Kåre Schultz is included in the above table together 
with a severance payment of DKK 72.7 million. In November 2014, EVP Lise Kingo 
decided to leave Novo Nordisk. The 2014 remuneration for Lise Kingo is included in 
the above table together with a severance payment of DKK 32.2 million.

3. Total remuneration for registered members of Executive Management amounts to 

DKK 138 million (DKK 108 million in 2015).

4. Benefi ts are included in Other employee costs, and severance payments are included 

in Wages and salaries in the table to the left.

2.5  OTHER OPERATING INCOME, NET

Accounting policies

Other operating income, net comprises licence income and income of a 
secondary nature in relation to the main activities of Novo Nordisk. Licence 
income is recognised on an accrual basis in accordance with the terms and 
substance of the relevant agreement. Operating profi t from the wholly 
owned subsidiary NNE A/S, not related to Novo Nordisk’s main activities, 
is recognised as Other operating income. Other operating income also 
includes income from sale of intellectual property rights.

Divested subsidiaries are recognised in the consolidated income statement 
until control is lost. Net gain or loss on divestments is determined as the 
difference between the sales proceeds and the carrying amount of net 
assets.

In March 2015, Novo Nordisk A/S disposed of 74.5% of its 100% interest 
in NNIT A/S. In total, DKK 2,376 million of non-recurring income from the 
partial divestment after cost of DKK 150 million was recorded as Other 
operating income in 2015. A total consideration of DKK 2,303 million was 
received and recorded in the cash fl ow statement. 

RESULTS FOR THE YEAR

NOVO NORDISK ANNUAL REPORT 2016

 
INCOME TAXES EXPENSED

DKK million 

2016 

2015 

2014

Current tax on profi t for the year 
Deferred tax on profi t for the year  

8,981 
3,014 

9,648 
(1,130) 

8,562
(748)

Tax on profi t for the year 
Adjustments recognised for 
current tax of prior years 
Adjustments recognised for 
deferred tax of prior years 

Income taxes in the 
Income statement 

11,995 

8,518 

7,814

(3,191) 

3 

(313)

1,069 

102 

114

9,873 

8,623 

7,615

Current tax on Other comprehensive 
income for the year 
Deferred tax on Other comprehensive 
income for the year 

(28) 

– 

99

(296) 

87 

(1,076)

Tax on other comprehensive income 
for the year, (income)/expense 

(324) 

87 

(977)

Adjustments recognised for prior years include adjustments caused by 
events that occurred in the current year related to current and deferred tax 
of prior years. Such adjustments predominantly arise from tax payments 
regarding tax disputes and reversal of associated tax liability recognised in 
prior years.

DKK million 

2016 

2015 

2014

Computation of effective tax rate:
Statutory corporate income tax rate 
in Denmark 
Deviation in foreign subsidiaries’ 
tax rates compared with the Danish 
tax rate (net) 
Non-taxable income from partial 
divestment of NNIT A/S 
Non-taxable income less 
non-tax-deductible expenses (net) 
Others, including adjustment of 
prior years 

22.0% 

23.5% 

24.5%

0.2% 

(2.9%) 

(1.9%)

– 

(1.3%) 

–

0.1% 

0.1% 

(0.0%)

(1.6%) 

0.4% 

(0.3%)

Effective tax rate 

20.7% 

19.8% 

22.3%

The impact of the deviation in foreign subsidiaries’ tax rates compared with 
the Danish tax rate is mainly driven by Swiss and US business activities.

72 CONSOLIDATED FINANCIAL STATEMENTS 

2.6  INCOME TAXES AND DEFERRED 
INCOME TAXES

INCOME TAXES

Accounting policies

The tax expense for the period comprises current and deferred tax and 
 interest on tax cases ongoing or settled during the year, including 
adjustments to previous years and changes in provision for uncertain tax 
positions. Tax is recognised in the Income statement, except to the extent 
that it relates to items recognised in Equity or Other comprehensive 
income.

Ongoing tax disputes, primarily related to transfer pricing cases, are 
included as part of Deferred tax assets, Tax receivables and Tax payables. 

Management judgement regarding recognition of 
deferred income tax assets and provision for uncertain 
tax positions
Novo Nordisk is subject to income taxes around the world. Signifi cant 
judgement and estimates are required in determining the worldwide accrual 
for income taxes, deferred income tax assets and liabilities, and provision 
for uncertain tax positions. 

Novo Nordisk recognises deferred income tax assets if it is probable that 
suffi cient taxable income will be available in the future against which the 
temporary differences and unused tax losses can be utilised. Management 
has considered future taxable income and used judgement in assessing 
whether deferred income tax assets should be recognised.

In the course of conducting business globally, tax and transfer pricing 
disputes with tax authorities may occur, and Management judgement is 
applied to assess the possible outcome of such disputes. The most probable 
outcome is used as the measurement method, and Novo Nordisk believes 
that the provision made for uncertain tax positions not yet settled with local 
tax authorities is adequate. However, the actual obligation may deviate and 
is dependent on the result of litigations and settlements with the relevant 
tax authorities.

Tax approach

Novo Nordisk’s tax approach is to pursue a competitive tax level in a 
responsible way. This means paying tax in jurisdictions where business 
activity generates profi ts. As a general rule, Novo Nordisk subsidiaries pay 
corporate taxes in the countries in which they operate. ‘Competitive tax 
level’ implies achieving a tax level around the peer-group average. 
‘Responsible way’ implies doing business in a way that meets expectations 
of a good corporate citizen. This means paying taxes where profi ts are 
earned in accordance with international transfer pricing rules. It means 
having a balanced tax risk profi le and not engaging in tax-avoidance 
activities. Accordingly, a well-established subsidiary of Novo Nordisk will, 
in general, pay taxes in the country in which it operates. 

Advance pricing agreements

To create certainty regarding tax payments, Novo Nordisk has applied for 
so-called advance pricing agreements (APAs) in key countries. An APA is an 
up-front agreement between the tax authorities in two (or more) countries, 
covering the pricing methodologies for relevant intercompany transactions, 
thereby determining the taxable income for the countries in question. 
An APA typically covers a future period of fi ve tax years. Novo Nordisk’s APA 
programme currently covers the USA and Japan.

NOVO NORDISK ANNUAL REPORT 2016

RESULTS FOR THE YEAR

CONSOLIDATED FINANCIAL STATEMENTS

73

2.6  INCOME TAXES AND DEFERRED 
INCOME TAXES (CONTINUED)

DEFERRED INCOME TAXES 

Accounting policies

INCOME TAXES PAID

DKK million 

2016 

2015 

2014

Income taxes paid in Denmark for 
current year 
Income taxes paid outside Denmark 
for current year 
Income taxes paid/
repayments relating to prior years 

5,506 

5,926 

5,538

2,645 

3,040 

2,282

(5,252) 

408 

87

Total income taxes paid 

2,899 

9,374 

7,907

The income taxes paid in 2016 relating to prior years include both 
repayments and adjustments arising from tax disputes primarily regarding 
transfer pricing.

Deferred income taxes arise from temporary differences between the 
 accounting and taxable values of the individual consolidated companies 
and from realisable tax loss carry-forwards using the liability method. 
The tax value of tax loss carry-forwards is included in deferred tax assets 
to the  extent that the tax losses and other tax assets are expected to be 
utilised in future taxable income. The deferred income taxes are measured 
according to current tax rules and at the tax rates expected to be in force 
on elimination of the temporary differences. In general, the Danish tax 
rules related to company dividends provide exemption from tax for most 
repatriated profi ts. No provision is made for income taxes that would be 
payable on the distribution of unremitted earnings unless a concrete 
distribution of earnings is planned. The potential withholding tax amounts 
to DKK 330 million for 2016 (DKK 288 million in 2015).

Tax on currency adjustments relating to internal profi t on inventories 
is recognised in Other comprehensive income. The value of future tax 
deductions in relation to share programmes is recognised as deferred tax 
until the shares are paid out to the employees. Any difference between 
the estimated tax deduction and costs realised in the Income statement is 
charged to Equity.

DEVELOPMENT IN DEFERRED INCOME TAX ASSETS AND LIABILITIES

DKK million 

2016
Net deferred tax asset/(liability) at 1 January 
Income/(charge) to the Income statement 
Income/(charge) to Other comprehensive income 
Income/(charge) to Equity1 
Effect of exchange rate adjustment 

Net deferred tax asset/(liability) at 31 December 

Classifi ed as follows:
Deferred tax asset at 31 December 
Deferred tax liability at 31 December 

Property, 
plant and 
equipment 

Intangible 
assets 

Inventories 

Provisions 
and other 
liabilities 

Other, 
including 
tax loss 
carry- 
forwards 

(337) 
(23) 
– 
– 
1 

3,593 
(2,390) 
(27) 
– 
– 

2,559 
(632) 
54 
– 
24 

1,750 
(850) 
269 
(355) 
– 

(765) 
(188) 
– 
– 
(13) 

(966) 

(359) 

1,176 

2,005 

814 

– 

2,670

Offset 
within 
countries 

– 

Total

6,800
(4,083)
296
(355)
12

183 
(1,149) 

96 
(455) 

2,400 
(1,224) 

2,081 
 (76) 

930 
(116) 

(3,007) 
3,007 

2,683
(13)

1. Deferred tax related to value adjustment of restricted stock units. In addition, DKK 440 million related to current tax has also been charged to Equity. The net charge to Equity is 

DKK 85 million. 

2015
Net deferred tax asset/(liability) at 1 January 
Income/(charge) to the Income statement 
Income/(charge) to Other comprehensive income 
Income/(charge) to Equity 
Effect of exchange rate adjustment 

Net deferred tax asset/(liability) at 31 December 

Classifi ed as follows:
Deferred tax asset at 31 December 
Deferred tax liability at 31 December 

(715) 
(18) 
– 
– 
(32) 

(765) 

219 
(984) 

15 
(368) 
– 
– 
16 

2,668 
689 
236 
– 
– 

2,053 
362 
8 
– 
136 

1,371 
363 
(331) 
356 
(9) 

– 

5,392
1,028
(87)
356
111

(337) 

3,593 

2,559 

1,750 

– 

6,800

186 
(523) 

4,650 
(1,057) 

2,566 
(7) 

1,897 
(147) 

(2,712) 
2,712 

6,806
(6)

SPECIFICATION OF TAX LOSS CARRY-FORWARDS AT 31 DECEMBER

DKK million 

Recognised deferred tax loss carry-forwards 

Unrecognised tax loss carry-forwards 

Classifi ed as follows:
Expiry within one year 
Expiry within two to fi ve years 
Expiry after more than fi ve years 

2016 

2015

39 

235 

19 
– 
216 

34

243

–
7
236

RESULTS FOR THE YEAR

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
74 CONSOLIDATED FINANCIAL STATEMENTS 

SECTION 3  OPERATING ASSETS AND LIABILITIES

Basis of preparation

Results for the year

Operating assets
and liabilities

Capital structure and 
fi nancing items

Other disclosures

This section presents details on the operating assets that form the basis 

for the activities of Novo Nordisk, and related liabilities. These net assets 
impact Novo Nordisk’s long-term target for ´Operating profi t after tax to net 
operating assets’ (OPAT/NOA); for a defi nition please refer to p 96. 

For 2016, OPAT/NOA amounts to 150%, representing an increase of more 
than 70 percentage points over the last fi ve years. The increase is explained 
by the low level of acquired intangible assets and a stable operating asset 
base despite signifi cant business growth. The fact that Novo Nordisk, in line 
with industry practice, does not capitalise internal development costs also 
impacts OPAT/NOA. The overall approach to managing operating assets is 
to retain assets for research, development and production activities under 
the company’s own control, and, generally, to lease non-core assets related 
to administration and distribution. This is a key factor in maintaining high 
quality in the company’s products. Furthermore, being able at all times 
to deliver products to customers is a key priority; consequently, the total 
production capacity refl ects this priority, and the inventory level includes a 
level of safety stock.

Impact of rebates in the USA

A signifi cant factor in the development of net operating assets relates to the 
provision for sales rebates in the USA, presented as Provisions under current 
liabilities in the Balance sheet. The increase in 2016 refl ects the combined 
increase in the Managed care and Medicare Part D rebates and is related to 
contract enhancements and price protection. This is countered by the effect 
of faster collection from pharmacy benefi t managers and authorities. 

3.1  INTANGIBLE ASSETS

Accounting policies

Patents and licences, including acquired patents and licences for ongoing 
research and development projects, are carried at historical cost less 
accumulated amortisation and any impairment loss. Amortisation is based 
on the straight-line method over the estimated useful life, which is the 
shorter of the legal duration and the economic useful life, not exceeding 
15 years. The amortisation of patents and licences begins after regulatory 
approval has been obtained.

Internal development of computer software and other directly attributable 
development costs related to major IT projects for internal use are 
recognised as intangible assets if the recognition criteria are met, for 
example a signifi cant business system where the expenditure leads to the 
creation of a durable asset. Amortisation is based on the straight-line 
method over the estimated useful life of 3 –15 years. The amortisation 
begins when the asset is in the location and condition necessary for it to be 
capable of operating in the manner intended by Management.

Research and development projects
Internal research costs are charged in full to the consolidated income 
statement in the period in which they are incurred. Consistent with industry 
practice, internal development costs are also expensed until regulatory 
approval is obtained or highly probable; please refer to note 2.3.

For acquired ongoing research and development projects, the probability 
effect is refl ected in the cost of the asset, and the probability recognition 
criteria are therefore always considered satisfi ed. As the cost of acquired 
ongoing research and development projects can often be measured reliably, 
these projects fulfi l the capitalisation criteria as intangible assets on 
acquisition. However, further internal development costs subsequent to 
acquisition are treated in the same way as other internal development costs.

DEVELOPMENT IN OPERATING PROFIT 
AFTER TAX TO NET OPERATING ASSETS

(cid:81) Net operating assets (average)   (cid:81) Operating profit after tax
• OPAT/NOA (right hand scale)

DKK million

45,000

40,000

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0

2014

2015

2016

%

180

160

140

120

100

80

60

40

20

0

Impairment of assets 
Intangible assets with an indefi nite useful life and intangible assets not yet 
available for use are not subject to amortisation but are tested annually for 
impairment, irrespective of whether there is any indication that they may 
be impaired. 

Assets that are subject to amortisation, such as intangible assets in use 
or with a defi nite useful life, and other non-current assets are reviewed for 
 impairment whenever events or changes in circumstances indicate that 
the carrying amount may not be recoverable. Factors considered material 
that could trigger an impairment test include the following:

•  Development of a competing drug
•  Changes in the legal framework covering patents, rights and licences
•  Advances in medicine and/or technology that affect the medical 

treatments

•  Lower-than-predicted sales
•  Adverse impact on reputation and/or brand names
•  Changes in the economic lives of similar assets
•  Relationship to other intangible assets or property, plant and equipment
•  Changes or anticipated changes in participation rates or reimbursement 

policies. 

If the carrying amount of intangible assets exceeds the recoverable 
amount based on the existence of one or more of the above indicators of 
impairment, any impairment is measured based on discounted projected 
cash fl ows. Impairments are reviewed at each reporting date for possible 
reversal.

NOVO NORDISK ANNUAL REPORT 2016

OPERATING ASSETS AND LIABILITIES

3.1  INTANGIBLE ASSETS (CONTINUED)

DEVELOPMENT IN CAPITAL EXPENDITURE

CONSOLIDATED FINANCIAL STATEMENTS

75

(cid:81) Capital expenditure, net   • Capital expenditure / sales

2016 

2015

DKK million

1,591 
1,123 

1,139
1,019

2,714 

2,158

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

INTANGIBLE ASSETS

DKK million 

Patents and licences 
Ongoing and developed software 

Total 

Additions to intangible assets amounts to DKK 1,199 million related to 
research and development projects within biopharmaceuticals (DKK 1,182 
million in 2015 research and development projects within diabetes and 
obesity care).

In 2016, an impairment loss of DKK 416 million (DKK 243 million in 2015) 
related to patents and licences was recognised. 

Intangible assets not yet in use amount to DKK 1,247 million (DKK 1,261 
million in 2015), primarily patents and licences in relation to research and 
development projects. Impairment tests in 2016 and 2015 of patents 
and licences not yet in use are based on Management’s projections and 
anticipated net present value of estimated future cash fl ows from 
marketable products. Management has used a pre-tax discount rate 
(WACC) of 7% based on the risk inherent in the related activity’s current 
business model and industry comparisons. Terminal values used are based 
on the expected life of products, forecasted life cycle and cash fl ow over 
that period, and the useful life of the underlying assets. 

AMORTISATION AND IMPAIRMENT LOSSES

DKK million 

2016 

2015

Cost of goods sold 
Sales and distribution costs 
Research and development costs 
Administrative expenses 
Other operating income, net 

Total amortisation and impairment losses 

186 
11 
427 
3 
8 

635 

127
11
247
0
7

392

3.2  PROPERTY, PLANT AND EQUIPMENT

Accounting policies

Property, plant and equipment is measured at historical cost less 
accu mulated depreciation and any impairment loss. The cost of self-
constructed assets includes costs directly and indirectly attributable to the 
construction of the assets. Subsequent cost is included in the asset’s 
carrying amount or recognised as a separate asset only when it is probable 
that future economic benefi ts associated with the item will fl ow to 
Novo Nordisk and the cost of the item can be measured reliably. In general, 
construction of major  investments is self-fi nanced and thus no interest on 
loans is capitalised as part of the cost. Depreciation is based on the straight-
line method over the estimated useful lives of the assets: 

•  Buildings: 12 – 50 years
•  Plant and machinery: 5 –16 years
•  Other equipment: 3 –10 years
•  Land: not depreciated.

The depreciation commences when the asset is available for use, in other 
words when it is in the location and condition necessary for it to be capable 
of operating in the manner intended by Management.

The assets’ residual values and useful lives are reviewed and adjusted, 
if appropriate, at the end of each reporting period. If the asset’s carrying 
amount is higher than its estimated recoverable amount, it is written 
down to the recoverable amount; please refer to note 3.1 for a description 
of impairment of assets. Gains and losses on disposals are determined by 
comparing the proceeds with the carrying amount, and are recognised in 
the Income statement.

Plant and equipment with no alternative use developed as part of a research 
and development project is expensed. However, plant and equipment with 
an alternative use or used for general research and development purposes 
is capitalised and depreciated over its estimated useful life as research and 
 development costs. 

%

8

7

6

5

4

3

2

1

0

2014

2015

2016

Capital expenditure in 2016 was primarily related to investments in new 
production facilities for active pharmaceutical ingredients for diabetes care, 
new diabetes care fi lling capacity, expansion of the manufacturing capacity 
for biopharmaceutical products and the construction of new research 
facilities.

In August 2014, Novo Nordisk acquired a production plant in New 
Hampshire, USA. The ambition is that the new facility will increase 
production capacity for active pharmaceutical ingredients for the 
biopharmaceuticals portfolio, and it is intended to be operational in 2018. 

In May 2015, Novo Nordisk initiated the construction of a new facility in 
Kalundborg, Denmark, for producing active pharmaceutical ingredients for 
NovoSeven® and future products for treating haemophilia. The facility is 
intended to be operational by the end of 2020. 

In August 2015, Novo Nordisk announced the intention to construct new 
facilities in Clayton, USA, and Måløv, Denmark. The facilities in Clayton will 
produce active pharmaceutical ingredients, and the facility in Måløv will 
be for tableting and packaging of oral products. The facilities are intended 
to be operational during 2020.

In November 2015, Novo Nordisk initiated the construction of new insulin 
facility in Hillerød, Denmark. The ambition is that the facility will serve as 
a backup production facility for the US market and act as a launch site for 
new injectable diabetes products. The facility is intended to be operational 
during 2019.

ADDITIONS TO PROPERTY, PLANT AND 
EQUIPMENT BY GEOGRAPHICAL AREA 2016

(cid:81)(cid:3)USA   (cid:81)(cid:3)Europe   (cid:81)(cid:3)International Operations   (cid:81)(cid:3)Region China

4% 2%

25%

69%

OPERATING ASSETS AND LIABILITIES

NOVO NORDISK ANNUAL REPORT 2016

 
76 CONSOLIDATED FINANCIAL STATEMENTS 

3.2  PROPERTY, PLANT AND EQUIPMENT (CONTINUED)

PROPERTY, PLANT AND EQUIPMENT

DKK million 

2016
Cost at the beginning of the year 
Additions during the year 
Disposals during the year 
Transfer from/(to) other items 
Effect of exchange rate adjustment 

Cost at the end of the year 

Land and 
buildings 

Plant and 
machinery 

Other 
equipment 

Assets in 
course of 
construction 

18,003 
1,434 
(196) 
738 
211 

22,035 
280 
(429) 
1,069 
210 

3,516 
433 
(111) 
243 
49 

7,616 
4,921 
– 
(2,050) 
52 

Total

51,170
7,068
(736)
0
522

20,190 

23,165 

4,130 

10,539 

58,024

Depreciation and impairment losses at the beginning of the year 
Depreciation for the year 
Impairment losses for the year 
Depreciation and impairment losses reversed on disposals during the year 
Effect of exchange rate adjustment 

7,448 
786 
11 
(174) 
111 

15,900 
1,342 
37 
(392) 
192 

2,277 
304 
78 
(104) 
29 

Depreciation and impairment losses at the end of the year 

8,182 

17,079 

2,584 

– 
– 
– 
– 
– 

– 

25,625
2,432
126
(670)
332

27,845

Carrying amount at the end of the year 

12,008 

6,086 

1,546 

10,539 

30,179

2015
Cost at the beginning of the year 
Additions during the year 
Disposals during the year 
Disposals related to partial divestment of NNIT A/S 
Transfer from/(to) other items 
Effect of exchange rate adjustment 

17,391 
334 
(159) 
(188) 
658 
(33) 

20,410 
456 
(366) 
(2) 
1,565 
(28) 

3,882 
222 
(228) 
(657) 
264 
33 

5,801 
4,212 
– 
– 
(2,487) 
90 

47,484
5,224
(753)
(847)
0
62

Cost at the end of the year 

18,003 

22,035 

3,516 

7,616 

51,170

Depreciation and impairment losses at the beginning of the year 
Depreciation for the year 
Impairment losses for the year 
Depreciation and impairment losses reversed on disposals during the year 
Depreciation reversed related to partial divestment of NNIT A/S 
Effect of exchange rate adjustment 

6,933 
761 
8 
(140) 
(61) 
(53) 

14,910 
1,381 
65 
(332) 
(2) 
(122) 

2,505 
328 
24 
(215) 
(387) 
22 

Depreciation and impairment losses at the end of the year 

7,448 

15,900 

2,277 

– 
– 
– 
– 
– 
– 

– 

24,348
2,470
97
(687)
(450)
(153)

25,625

Carrying amount at the end of the year 

10,555 

6,135 

1,239 

7,616 

25,545

DEPRECIATION AND IMPAIRMENT LOSSES

DKK million 

Cost of goods sold 
Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 

Total depreciation and impairment losses 

2016 

1,952 
51 
493 
57 
5 

2,558 

2015

2,008
54
425
53
27

2,567

NOVO NORDISK ANNUAL REPORT 2016

OPERATING ASSETS AND LIABILITIES

 
 
 
 
 
3.3  INVENTORIES

Accounting policies

Inventories are stated at the lower of cost and net realisable value. Cost 
is  determined using the fi rst-in, fi rst-out method. Cost comprises direct 
 production costs such as raw materials, consumables and labour as well as 
indirect production costs. Production costs for work in progress and 
fi nished goods include indirect production costs such as employee costs, 
depreciation, maintenance etc.

If the expected sales price less completion costs to execute sales (net 
realisable value) is lower than the carrying amount, a write-down is 
recognised for the amount by which the carrying amount exceeds its net 
realisable value.

Inventory manufactured prior to regulatory approval (pre-launch inventory) 
is capitalised but immediately provided for, until there is a high probability 
of regulatory approval for the product. Before that point, a write-down is 
made against the carrying amount of inventory at its recoverable amount 
and recorded as research and development costs. Once there is a high 
probability of regulatory approval being obtained, the write-down recorded 
is reversed, up to no more than the original cost.

Key accounting estimate of indirect production 

costs capitalised
Indirect production costs account for 50% of the net inventory value, 
refl ecting a lengthy production process compared with low direct raw 
material costs. The production of both Diabetes and obesity care and 
Biopharmaceutical products is highly complex from fermentation to 
purifi cation and formulation, including quality control of all production 
processes. Furthermore, the process is very sensitive to manufacturing 
conditions. These factors all infl uence the parameters for capitalisation of 
indirect production costs at Novo Nordisk and the full cost of the products. 
Indirect production costs are measured using a standard cost method, 
which is reviewed regularly to ensure relevant measures of capacity 
utilisation, production lead time, cost base and other relevant factors, 
hence inventory is valued at actual cost. When calculating total inventory, 
Management must make certain judgements about cost of production, 
standard cost variances and idle capacity in estimating indirect production 
costs for capitalisation. Changes in the parameters for calculation of 
indirect production costs could have an impact on the gross margin and 
the overall valuation of inventories. 

CONSOLIDATED FINANCIAL STATEMENTS

77

3.4  TRADE RECEIVABLES 

Accounting policies

Trade receivables are recognised initially at fair value and subsequently 
measured at amortised cost using the effective interest method, less 
 allowance for doubtful trade receivables. 

The allowance is deducted from the carrying amount of Trade receivables 
and the amount of the loss is recognised in the Income statement under 
Sales and distribution costs. Subsequent recoveries of amounts previously 
written off are credited against Sales and distribution costs.

Key accounting estimate of allowance for 

doubtful trade receivables
Novo Nordisk’s customer base comprises government agencies, wholesalers, 
retail pharmacies, managed care and other customers. Management makes 
allowance for doubtful trade receivables in anticipation of estimated losses 
resulting from the subsequent inability of customers to make required 
payments. If the fi nancial circumstances of customers were to deteriorate, 
resulting in an impairment of their ability to make payments, an additional 
allowance could be required in future periods. When evaluating the 
adequacy of the allowance for doubtful trade receivables, Management 
analyses trade receivables and examines historical bad debt, customer 
concentrations, customer creditworthiness and payment history, current 
economic trends and changes in customer payment terms. Please refer to 
note 4.2 for a general description of credit risk.

Signifi cant sales to countries within International Operations, and the 
fact that many of these countries have low credit ratings, mean that the 
relative impact of countries within International Operations on the 
allowance for doubtful trade receivables is increasing. Instability and sharp 
currency depreciation are impacting the political climate in Russia and 
Argentina, and Novo Nordisk is monitoring developments closely. Payment 
history as well as current economic conditions and indicators are taken into 
account in the valuation of trade receivables. 

The increase in trade receivables compared with 2015 is mainly caused by 
the USA where payment terms for major customers have been extended 
across the industry. Novo Nordisk has used a trade receivable programme to 
partly reduce the impact. 

Please refer to note 2.2 for a geographical split of trade receivables and 
allowance for doubtful trade receivables and note 4.2 for the trade 
receivable programme.  

INVENTORIES

DKK million 

Raw materials 
Work in progress 
Finished goods 

Total inventories (gross) 

Inventory write-downs at year-end 

Total inventories (net) 

Indirect production costs included in 
work in progress and fi nished goods 
Share of total inventories (net) 

2016 

2015

TRADE RECEIVABLES

2,285 
9,379 
4,035 

2,020
8,549
3,608

15,699 

14,177

1,358 

1,419

14,341 

12,758

7,103 
50% 

6,436
50%

DKK million 

Trade receivables (gross) 
Allowance for doubtful trade receivables  

Trade receivables (net) 

Trade receivables (net) equals a credit period 
of 66 days (52 days in 2015).

Age analysis of trade receivables 
– Not yet due 
– Overdue by between 1 and 179 days 
– Overdue by between 180 and 360 days 

2016 

2015

21,457 
1,223 

16,651
1,166

20,234 

15,485

18,980 
1,079 
175 

14,605
880
0

MOVEMENTS IN INVENTORY 
WRITE-DOWNS
Inventory write-downs at the beginning of the year 
Inventory write-downs during the year 
Utilisation of inventory write-downs 
Reversal of inventory write-downs 

1,419 
861 
(672) 
(250) 

1,165
978
(472)
(252)

Inventory write-downs at the end of the year 

1,358 

1,419

All write-downs in both 2015 and 2016 relate to fully impaired inventory.

Trade receivables with credit risk exposure 

20,234 

15,485

MOVEMENTS IN ALLOWANCE FOR 
DOUBTFUL TRADE RECEIVABLES
Carrying amount at the beginning of the year 
Confi rmed losses 
Reversal of allowance for confi rmed losses 
Allowance for possible losses during the year 
Effect of exchange rate adjustment 

1,166 
(13) 
(9) 
117 
(38) 

995
(28)
(26)
257
(32)

Allowance at the end of the year 

1,223 

1,166

OPERATING ASSETS AND LIABILITIES

NOVO NORDISK ANNUAL REPORT 2016

 
Actuarial gains and losses arising from experience adjustments and changes 
in actuarial assumptions are charged or credited to Other comprehensive 
income in the period in which they arise. Past service costs are recognised 
immediately in the Income statement.

Pension plan assets are only recognised to the extent that Novo Nordisk is 
able to derive future economic benefi ts such as refunds from the plan or 
reductions of future contributions. Novo Nordisk manages the allocation 
and investment of pension plan assets with the purpose of meeting the 
long- term objectives. The main objectives are to meet present and future 
benefi t obligations, provide suffi cient liquidity to meet such payment 
requirements, and provide a total return that maximises the ratio of the 
plan assets to the plan liabilities by maximising return on the assets at an 
appropriate level of risk.

The Group’s defi ned benefi t plans are pension plans and medical plans and 
are usually funded by payments from Group companies and by employees 
to funds independent of Novo Nordisk. Where a plan is unfunded, a liability 
for the retirement benefi t obligation is recognised in the Balance sheet. 
Costs  recognised for retirement benefi ts are included in Cost of goods 
sold, Sales and distribution costs, Research and development costs, and 
Administrative costs.

The net obligation recognised in the Balance sheet is reported as non-
current liabilities.

78 CONSOLIDATED FINANCIAL STATEMENTS 

3.5  RETIREMENT BENEFIT OBLIGATIONS

Accounting policies

Defi ned contribution plans
Novo Nordisk operates a number of defi ned contribution plans throughout 
the world. These plans are externally funded in entities that are legally 
separate from the Group. Novo Nordisk’s contributions to the defi ned 
contribution plans are charged to the Income statement in the year to 
which they relate. 

Defi ned benefi t plans
In a few countries, Novo Nordisk still operates defi ned benefi t plans. The 
defi ned benefi t plans for Germany cover all employees employed before 
November 2003. Obligations relating to employees employed after 2003 
are covered by a defi ned contribution plan. In Switzerland, the employee 
pension scheme is set up as a combined defi ned benefi t and defi ned 
contribution plan, and is mandatory. 

In Germany and Switzerland, the defi ned benefi t plans are reimbursed by 
the international insurer Allianz regardless of the value of the plan assets. 
The risk related to the plan assets in these countries is therefore limited to 
counterparty risk against Allianz. 

The plan in Japan covers all employees and is set up as a combined defi ned 
benefi t and defi ned contribution plan. The plan in the USA is structured as 
a post-retirement healthcare plan covering all employees. From 2012, this 
plan was frozen such that it no longer credited future service or admitted 
new participants and a new defi ned contribution plan was established 
covering all employees in USA. 

Recognition of defi ned benefi t plans
The costs for the year for defi ned benefi t plans are determined using the 
projected unit credit method. This refl ects services rendered by employees 
to the valuation dates and is based on actuarial assumptions primarily 
regarding discount rates used in determining the present value of benefi ts 
and  projected rates of remuneration growth. Discount rates are based on 
the market yields of high-rated corporate bonds in the country concerned. 

RETIREMENT BENEFIT OBLIGATIONS

DKK million 

Germany 

Switzerland 

Japan 

At the beginning of the year 
Current service costs 
Past service costs and settlements 
Interest costs 
Remeasurement (gains)/losses1 
Plan participant contributions etc 
Benefi ts paid to employees 
Effect of exchange rate adjustment 

At the end of the year 

FAIR VALUE OF PLAN ASSETS

At the beginning of the year 
Interest income 
Settlements 
Remeasurement gains/(losses)1 
Employer contributions 
Plan participant contributions etc 
Benefi ts paid to employees 
Effect of exchange rate adjustment 

At the end of the year 

Net retirement benefi t obligations 
at the end of the year 

763 
27 
– 
18 
145 
– 
(5) 
(3) 

945 

472 
12 
– 
(3) 
23 
– 
(5) 
(2) 

497 

344 
37 
(34) 
3 
5 
11 
(17) 
1 

350 

223 
2 
– 
– 
26 
11 
(17) 
1 

246 

370 
31 
– 
4 
15 
– 
(23) 
23 

420 

296 
3 
– 
(2) 
26 
– 
(23) 
19 

319 

USA 

433 
24 
– 
18 
– 
– 
(11) 
14 

478 

– 
– 
– 
– 
11 
– 
(11) 
– 

– 

Other 

358 
38 
(15) 
8 
35 
5 
(11) 
– 

418 

91 
3 
(6) 
– 
16 
5 
(11) 
– 

98 

2016 
Total  

2,268 
157 
(49) 
51 
200 
16 
(67) 
35 

2015
Total

1,975
148
(46)
47
44
25
(34)
109

2,6112 

2,2682

1,082 
20 
(6) 
(5) 
102 
16 
(67) 
18 

944
20
(22)
7
96
22
(34)
49

1,160 

1,082

448 

104 

101 

478 

320 

1,451 

1,186

1. Net remeasurement of DKK 205 million (DKK 37 million in 2015) primarily related to changes in fi nancial assumptions, is included in Other comprehensive income.
2. The present value of partly funded retirement benefi t obligations amounts to DKK 1,887 million (DKK 1,711 million in 2015). The present value of unfunded retirement benefi t 

obligations amounts to DKK 724 million (DKK 557 million in 2015).

NOVO NORDISK ANNUAL REPORT 2016

OPERATING ASSETS AND LIABILITIES

 
 
 
 
 
 
CONSOLIDATED FINANCIAL STATEMENTS

79

Provisions for legal disputes are recognised where a legal or constructive 
obligation has been incurred as a result of past events and it is probable 
that there will be an outfl ow of resources that can be reliably estimated. In 
this case, Novo Nordisk arrives at an estimate based on an evaluation of the 
most likely outcome. Disputes for which no reliable estimate can be made 
are disclosed as contingent liabilities.

Novo Nordisk issues credit notes for expired goods as a part of normal 
 business. Where there is historical experience or a reasonably accurate 
 estimate of expected future returns can otherwise be made, a provision for 
estimated product returns is recorded. The provision is measured at gross 
sales value.

Provisions are measured at the present value of the anticipated expenditure 
for settlement of the legal or constructive obligation using a pre-tax 
discount rate that refl ects current market assessments of the time value of 
money and the risks specifi c to the obligation. The increase in the provision 
due to the passage of time is recognised as a fi nancial expense.

Key accounting estimate regarding ongoing legal 

disputes, litigations and investigations 
Provisions for legal disputes consist of various types of provision linked to 
ongoing legal disputes. Management makes judgements about provisions 
and contingencies, including the probability of pending and potential 
future litigation outcomes, which, by their very nature, are dependent on 
inherently uncertain future events. When determining likely outcomes of 
litigations etc, Management considers the input of external counsels on 
each case, as well as known outcomes in case law. 

Although Management believes that the total provisions for legal 
 pro ceedings are adequate based on currently available information, there 
can be no assurance that there will not be any changes in facts or matters, 
or that any future lawsuits, claims, proceedings or investigations will not 
be material.

3.5  RETIREMENT BENEFIT OBLIGATIONS 
(CONTINUED)

Please refer to note 5.3 for a maturity analysis of the net retirement benefi t 
obligation. Novo Nordisk does not expect the contributions over the next 
fi ve years to differ signifi cantly from current contributions.

Actuarial valuations are performed annually for all major defi ned benefi t 
plans. Assumptions regarding future mortality are based on actuarial advice 
in accordance with published statistics and experience in each country. 
Other assumptions such as medical cost trend rate and infl ation are also 
considered in the calculation.

Signifi cant actuarial assumptions for the determination of the retirement 
benefi t obligation (not considering plan assets) are discount rate and 
expected future remuneration increases. The sensitivity analysis below has 
been determined based on reasonably likely changes in the assumptions 
occurring at the end of the period.

DKK million 

1 %-point 
increase 

1 %-point
decrease

Discount rate (decrease)/increase 
Future remuneration (decrease)/increase 

(404) 
106 

509
(94)

The sensitivities above consider the single change shown with the other 
assumptions assumed to be unchanged. In practice, changes in one 
assumption may be accompanied by offsetting changes in another 
assumption, although this is not always the case. 

3.6  PROVISIONS AND CONTINGENT 
LIABILITIES

Accounting policies

Provisions for sales rebates and discounts granted to government agencies, 
wholesalers, retail pharmacies, managed care and other customers 
are recorded at the time the related revenues are recorded or when the 
incentives are offered. Provisions are calculated based on historical 
experience and the specifi c terms in the individual agreements. Unsettled 
rebates are recognised as Provisions when the timing or amount is 
uncertain. Where absolute amounts are known, the rebates are recognised 
as Other liabilities. Please refer to note 2.1 for further information on sales 
rebates and provisions.

PROVISIONS

DKK million 

Provisions 
for sales 
rebates 

Provisions 
for legal 
disputes 

Provisions 
for product 
returns 

Other 
provisions1 

At the beginning of the year 
Additional provisions, including increases to existing provisions 
Amount used during the year 
Adjustments, including unused amounts reversed during the year 
Effect of exchange rate adjustment  

16,508 
56,954 
(53,217) 
(822) 
548 

1,397 
963 
(53) 
(428) 
36 

At the end of the year 

Non-current liabilities 
Current liabilities 

19,971 

1,915 

– 
19,971 

1,915 
– 

803 
323 
(416) 
56 
1 

767 

460 
307 

2016 
Total  

19,824 
58,688 
(53,991) 
(1,291) 
601 

2015
Total

13,631
46,618
(41,721)
(56)
1,352

1,116 
448 
(305) 
(97) 
16 

1,178 

23,831 

19,824

995 
183 

3,370 
20,461 

2,765
17,059

1. Other provisions consist of various types of provision, including employee benefi ts such as jubilee benefi ts, company-owned life insurance etc. Assets related to company-owned 

life insurance are presented as part of Other fi nancial assets.

For non-current liabilities, provisions for product returns will be utilised in 2017 and 2018 and other provisions will be utilised in 2017. In the case of provisions 
for legal disputes, the time of settlement cannot be determined. 

OPERATING ASSETS AND LIABILITIES

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
80 CONSOLIDATED FINANCIAL STATEMENTS 

3.6  PROVISIONS AND CONTINGENT 
LIABILITIES (CONTINUED)

Contingent liabilities

Novo Nordisk is currently involved in pending litigations, claims and 
investigations arising out of the normal conduct of its business. While 
provisions that Management deems to be reasonable and appropriate have 
been made for probable losses, there are uncertainties connected with 
these estimates. Novo Nordisk does not expect the pending litigations, 
claims and investigations, individually and in the aggregate, to have a 
material impact on Novo Nordisk’s fi nancial position, operating profi t or 
cash fl ow in addition to the amounts accrued as provision for legal disputes.

Pending litigation against Novo Nordisk

As of 31 January 2017, Novo Nordisk, along with the majority of incretin-
based product manufacturers in the USA, is a defendant in product liability 
lawsuits related to use of incretin-based medications. To date, 224 plaintiffs 
have named Novo Nordisk in product liability lawsuits, predominantly 
claiming damages for pancreatic cancer that allegedly developed as 
a result of using Victoza® and other GLP-1/DPP-IV products. 149 of the 
Novo Nordisk plaintiffs have also named other defendants in their lawsuits. 
Most Novo Nordisk plaintiffs have fi led suit in California federal and 
state courts. 

In November 2015, the California federal and state courts overseeing the 
vast majority of cases in the incretin-based products liability litigation 
issued an order granting the defendants’ motion for summary judgment on 
federal pre-emption in all pancreatic cancer cases before those courts as 
of mid-Q4 2015. As a result of these rulings, 219 of the pancreatic cancer 
claims naming Novo Nordisk have been dismissed or stayed pending 
the outcome of an appeal. Currently, Novo Nordisk does not have any 
individual trials scheduled in 2017. Novo Nordisk does not expect the 
pending litigations to have a material impact on Novo Nordisk’s fi nancial 
position, operating profi t or cash fl ow. 

On 11 January 2017, a class action lawsuit was fi led against Novo Nordisk, 
former CEO Lars Rebien Sørensen and CFO Jesper Brandgaard in the United 
States District Court for the District of New Jersey by the Lehigh County 
Employees’ Retirement System on behalf of all purchasers of Novo Nordisk 
American Depository Receipts (ADRs) between April 2015 and October 
2016. The lawsuit alleges that Novo Nordisk colluded with other insulin 
manufacturers to increase drug prices, artifi cially infl ated its fi nancial 
results and made materially misleading statements to potential investors. 
Subsequently, two other class action lawsuits were fi led against 
Novo Nordisk, former CEO Lars Rebien Sørensen and CFO Jesper 
Brandgaard, in the same court. These lawsuits contain broadly similar 
allegations as the lawsuit fi led on 11 January 2017. Novo Nordisk does not 
expect the litigation to have a material impact on Novo Nordisk’s fi nancial 
position, operating profi t or cash fl ow.

On 30 January 2017, a class action lawsuit was fi led against Novo Nordisk, 
Eli Lilly and Sanofi  in the United States District Court for the District of 
Massachusetts on behalf of a U.S. class of purchasers of insulin products, 
who allege that their out-of-pocket costs for insulin products (Novolog® 
and Levemir® for Novo Nordisk) were based on artifi cially infl ated 
benchmark prices. The lawsuit alleges that insulin manufacturers, including 
Novo Nordisk, negotiated signifi cantly discounted prices with Pharmacy 
Benefi t Managers at the expense of the class members, and concealed the 
existence of these rebates. Novo Nordisk does not expect the litigation to 
have a material impact on Novo Nordisk’s fi nancial position, operating profi t 
or cash fl ow.

Pending claims against Novo Nordisk and investigations 
involving Novo Nordisk
In February 2011, the U.S. Attorney’s Offi ce for the District of 
Massachusetts served Novo Nordisk with a subpoena calling for the 
production of documents regarding potential civil and criminal offences 
relating to the company’s marketing and promotional practices for the 
following products: NovoLog®, Levemir® and Victoza®. This matter is being 
conducted by the US Attorney for the District of Columbia. Novo Nordisk 
continues to cooperate with the US Attorney in this investigation. 
Novo Nordisk does not expect the investigation to have a material impact 
on Novo Nordisk’s fi nancial position, operating profi t or cash fl ow.

In November 2014 and March 2016, the Washington State Attorney 
General’s Offi ce served Novo Nordisk with two Civil Investigative Demands 
calling for the production of documents and information regarding 
Novo Nordisk’s haemophilia-related patient support programme, 
SevenSECURE®, as well as information relating to the marketing and 
promotion of NovoSeven®RT. Novo Nordisk continues to cooperate with 
the Washington State Attorney in this investigation. Novo Nordisk does 
not expect the investigation to have a material impact on Novo Nordisk’s 
fi nancial position, operating profi t or cash fl ow. 

In March 2016, the United States Department of Justice (‘DOJ‘) served 
Novo Nordisk with a Civil Investigative Demand calling for the production 
of documents and information regarding Novo Nordisk’s haemophilia- 
related patient support programmes, as well as information relating to the 
marketing and promotion of NovoSeven® RT. The investigation is being 
conducted by DOJ in conjunction with the U.S. Attorney’s Offi ce for the 
Western District of Oklahoma. Novo Nordisk continues to cooperate with 
DOJ and the U.S. Attorneys’ Offi ce in this investigation. Novo Nordisk does 
not expect the investigation to have a material impact on Novo Nordisk’s 
fi nancial position, operating profi t or cash fl ow.

In March 2016, the U.S. Attorney’s Offi ce for the Southern District of New 
York served Novo Nordisk with a Civil Investigative Demand calling for 
the production of documents and information regarding Novo Nordisk’s 
contracts and business relationships with pharmacy benefi ts managers 
(PBMs) concerning NovoLog®, Novolin® and Levemir®. Novo Nordisk 
continues to cooperate with the U.S. Attorney’s Offi ce for the Southern 
District of New York in this investigation. Novo Nordisk does not expect the 
investigation to have a material impact on Novo Nordisk’s fi nancial position, 
operating profi t or cash fl ow. 

On 18 January 2017, the Minnesota State Attorney General’s offi ce served 
Novo Nordisk with a Civil Investigative Demand calling for the production of 
documents and information relating to pricing and trade practices for 
Novo Nordisk’s long acting insulin products, including Levemir® and 
Tresiba®, from 1 January 2008 until now. Novo Nordisk is cooperating with 
the Minnesota Attorney General in this investigation. Novo Nordisk does 
not expect the investigation to have a material impact on Novo Nordisk’s 
fi nancial position, operating profi t or cash fl ow.

In addition to the above, the Novo Nordisk Group is engaged in certain 
litigation proceedings and various ongoing audits and investigations. 
In the opinion of Management, neither settlement or continuation of such 
proceedings nor such pending audits and investigations are expected to 
have a material effect on Novo Nordisk’s fi nancial position, operating profi t 
or cash fl ow.

3.7  OTHER LIABILITIES

OTHER LIABILITIES

DKK million 

Employee costs payable 
Accruals 
Sales rebates payable 
VAT and duties payable 
Payables regarding clinical trials  
Amount owed to associated company 
Other payables  

2016 

2015

5,068 
4,911 
1,718 
1,072 
324 
245 
843 

4,545
4,285
1,555
896
532
259
583

Total other liabilities 

14,181 

12,655

NOVO NORDISK ANNUAL REPORT 2016

OPERATING ASSETS AND LIABILITIES

SECTION 4  CAPITAL STRUCTURE AND FINANCING ITEMS

Basis of preparation

Results for the year

Operating assets
and liabilities

Capital structure and 
fi nancing items

Other disclosures

CONSOLIDATED FINANCIAL STATEMENTS

81

This section provides an insight into Novo Nordisk’s capital structure, 
earnings per share, free cash fl ow and fi nancing items. The free cash fl ow 
impacts Novo Nordisk’s long-term target for ‘Cash to earnings (three-year 
average)’. Cash to earnings is defi ned as ´free cash fl ow as a percentage 
of net profi t’. Free cash fl ow is the cash amount generated that is available 
for future investments in Novo Nordisk and distribution to shareholders 
without consuming prior years’ cash creation retained in the company.

CASH DISTRIBUTION TO SHAREHOLDERS

(cid:74) Share repurchases in the calendar year 
(cid:74) Interim dividend for 2016 
(cid:74) Dividend for prior year   • Payout ratio (right hand scale)

DKK billion

Novo Nordisk has a low debt-to-equity ratio refl ecting growth based 
on limited debt fi nancing. Further information on the company’s capital 
structure can be found in ´Shares and capital structure’ on pp 44 – 45. 

Management asseses that the main fi nancial risk is foreign exchange 
exposure, where Novo Nordisk aims to reduce the short-term impact from 
movements in key currencies by hedging future cash fl ows. Notes 4.2 and 
4.3 include more information in this respect.

Cash distribution to shareholders

In August 2016, Novo Nordisk introduced an interim dividend resulting in 
a higher cash payment in 2016. The net cash distribution to shareholders in 
the form of dividends and share repurchases amounts to DKK 38.9 billion, 
compared with free cash fl ow of DKK 40.0 billion. This is in line with the 
guiding principle of paying out excess capital to investors after funding 
organic growth and potential acquisitions. 

40

32

24

16

8

0

2014

2015

2016

Dividends are allocated to the year of payment.

%

50

40

30

20

10

0

4.1  SHARE CAPITAL, DISTRIBUTION TO SHAREHOLDERS AND EARNINGS PER SHARE

SHARE CAPITAL

DKK million 

Development in share capital:
Share capital 2012 
Cancelled in 2013 
Cancelled in 2014 
Cancelled in 2015 

Share capital at the beginning of the year 

Cancelled in 2016 

Share capital at the end of the year 

A share 
capital 

B share 
capital 

Total share
capital

107 
– 
– 
– 

107 

– 

107 

453 
(10) 
(20) 
(10) 

413 

(10) 

403 

560
(10)
(20)
(10)

520

(10)

510

At the end of 2016, the share capital amounted to DKK 107 million in A share capital and DKK 403 million in B share capital (equal to 2,013 million B shares 
of DKK 0.20). 

CAPITAL STRUCTURE AND FINANCIAL ITEMS

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
82 CONSOLIDATED FINANCIAL STATEMENTS 

4.1  SHARE CAPITAL, DISTRIBUTION TO SHAREHOLDERS AND EARNINGS PER SHARE 
(CONTINUED)

TREASURY SHARES

Accounting policies

Treasury shares are deducted from the share capital on cancellation at their nominal value of DKK 0.20 per share. Differences between this amount and the 
amount paid to acquire or received for disposing of treasury shares are deducted directly in Equity.

Holding at the beginning of the year 
Cancellation of treasury shares 

Holding of treasury shares, adjusted for cancellation 
Transfer regarding restricted stock units 
Purchase during the year 
Sale during the year 
Value adjustment 

Holding at the end of the year 

Market value 
DKK million 

As % of share 
capital before 
cancellation 

As % of share 
capital after 
cancellation 

2.0% 
(1.9%) 

0.1% 

20,862 
(19,995) 

867 
(1,760) 
15,057 
– 
(2,533) 

11,631 

0.1% 
(0.2%) 
1.9% 
– 
– 

1.8% 

2016 

Number of 
B shares 
of DKK 0.20 
(million) 

2015

Number of
B shares
of DKK 0.20
(million)

52 
(50) 

2 
(4) 
48 
– 
– 

46 

57
(50)

7
(1)
48
(2)
–

52

Treasury shares are primarily acquired to reduce the company’s share capital. In addition, a limited part is used to fi nance Novo Nordisk’s long-term share-based 
incentive programme (restricted stock units) and restricted stock units to employees. 

Novo Nordisk’s guiding principle is that any excess capital, after the funding of organic growth opportunities and potential acquisitions, should be returned to 
investors. Novo Nordisk applies a pharmaceutical industry payout ratio to dividend payments, which are complemented by share repurchase programmes. 

The purchase of treasury shares during the year relates to the remaining part of the 2015 share repurchase programme totalling DKK 1.6 billion and the 
DKK 15 billion share repurchase programme of Novo Nordisk B shares for 2016, of which DKK 1.5 billion is outstanding at year-end. The programme ends on 
31 January 2017. Transfer of treasury shares relates to the long-term share-based incentive programme and restricted stock units to employees. 

The holding of treasury shares amounts to 45,667,252 shares of DKK 0.20 at year-end, corresponding to DKK 9 million of the share capital (52,168,703 shares 
and DKK 10 million of the share capital in 2015). At year-end, 4.6 million shares of the holding of treasury B shares are regarded as hedges for the long-term 
share-based incentive programme and restricted stock units to employees. 

CASH DISTRIBUTION TO SHAREHOLDERS

DKK million 

Interim dividend for the year 
Dividend for prior year 
Share repurchases for the calendar year 

Total 

2016 

2015 

2014

7,600 
16,230 
15,057 

– 
12,905 
17,196 

–
11,866
14,667

38,887 

30,101 

26,533

The total dividend for 2016 amounts to DKK 19,048 million (DKK 7.60 per share). At the end of 2016, fi nal dividend of DKK 11,448 million (DKK 4.60 per 
share) is included in Retained earnings. The interim dividend of DKK 7,600 million (DKK 3.00 per share) was paid in August 2016. The declared dividend for 
2015 included in Retained earnings was DKK 16,230 million (DKK 6.40 per share) which was paid in March 2016. No dividend is declared on treasury shares.

EARNINGS PER SHARE

Accounting policies

Earnings per share is presented as both basic and diluted earnings per share. Basic earnings per share is calculated as net profi t divided by the average number 
of shares outstanding. Diluted earnings per share is calculated as net profi t divided by the sum of average number of shares outstanding, including the dilutive 
effect of the outstanding joint share pool. Please refer to ‘Financial defi nitions’ on p 96 for a description of the calculation of the dilutive effect.

DKK million 

Net profi t for the year 

2016 

2015 

2014

37,925 

34,860 

26,481

Average number of shares outstanding 
Dilutive effect of outstanding joint share pool1 

in 1,000 shares 
in 1,000 shares 

2,529,945 
4,784 

2,571,219 
6,479 

2,621,226
8,992

Average number of shares outstanding, including dilutive effect of 
outstanding joint share pool 

in 1,000 shares 

2,534,729 

2,577,698 

2,630,218

Basic earnings per share 
Diluted earnings per share 

DKK 
DKK 

14.99 
14.96 

13.56 
13.52 

10.10
10.07

1. For further information on the outstanding joint share pool, please refer to note 5.1.

NOVO NORDISK ANNUAL REPORT 2016

CAPITAL STRUCTURE AND FINANCIAL ITEMS

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.2  FINANCIAL RISKS

KEY CURRENCIES

CONSOLIDATED FINANCIAL STATEMENTS

83

Exchange rate DKK per 100 

2016 

2015 

2014

USD
Average 
Year-end 
Year-end change 

CNY
Average 
Year-end 
Year-end change 

JPY
Average 
Year-end 
Year-end change 

GBP
Average 
Year-end 
Year-end change 

CAD
Average 
Year-end 
Year-end change 

673 
706 
3.4% 

673 
683 
11.6% 

562
612
13.1%

101 
102 
(2.9%) 

107 
105 
6.1% 

91
99
11.2%

6.21 
6.03 
6.3%  

5.56 
5.67 
10.7%  

5.32
5.12
(0.4%)

911 
869 
(14.0%) 

1,028 
1,011 
6.2% 

508 
524 
6.5% 

527 
492 
(6.6%) 

925
952
6.7%

509
527
4.4%

Foreign exchange sensitivity analysis:
A 5% increase/decrease in the following currencies would impact Novo 
Nordisk’s operating profi t as outlined in the table below:

DKK million 

USD 
CNY 
JPY 
GBP 
CAD 

Estimated for 
2017 

2,100 
320 
200 
90 
80 

2016

2,000
300
150
85
70

Novo Nordisk has centralised management of the Group’s fi nancial risks. 
The overall objectives and policies for the company’s fi nancial risk 
management are outlined in an internal Treasury Policy, which is approved 
by the Board of Directors. The Treasury Policy consists of the Foreign 
Exchange Policy, the Investment Policy, the Financing Policy and the Policy 
regarding Credit Risk on Financial Counterparts, and includes a description 
of permitted use of fi nancial instruments and risk limits. 

Novo Nordisk only hedges commercial exposures and consequently does 
not enter into derivative transactions for trading or speculative purposes. 
Novo Nordisk uses a fully integrated Treasury Management System to 
manage all fi nancial positions. All positions are marked-to-market based on 
real-time quotes, and risk is assessed using generally accepted standards.

Foreign exchange risk

Foreign exchange risk is the principal fi nancial risk for Novo Nordisk and 
as such has a signifi cant impact on the Income statement, Other 
 comprehensive income, Balance sheet and Statement of cash fl ows.

The overall objective of foreign exchange risk management is to reduce the 
short-term negative impact of exchange rate fl uctuations on earnings and 
cash fl ow, thereby increasing the predictability of the fi nancial results.

The majority of Novo Nordisk’s sales are in USD, EUR, CNY, JPY, GBP and 
CAD. The foreign exchange risk is most signifi cant in USD, CNY and JPY, 
while the EUR exchange rate risk is regarded as low because of Denmark’s 
fi xed-rate policy towards EUR.

Novo Nordisk hedges existing assets and liabilities in key currencies as well 
as future expected cash fl ows up to a maximum of 24 months forward. 
Hedge accounting is applied to match the impact of the hedged item and 
the hedging instrument in the consolidated income statement. 
Management has chosen to classify the result of hedging activities as part 
of fi nancial items.

During 2016, the hedging horizon varied between 9 and 14 months for 
USD, CNY, JPY, GBP and CAD. Currency hedging is based on expectations 
of future exchange rates and mainly uses foreign exchange forwards 
and foreign exchange options matching the due dates of the hedged items. 
Expected cash fl ows are continually assessed using historical infl ows, 
budgets and monthly sales forecasts. Hedge effectiveness is assessed on a 
regular basis. 

The fi nancial contracts existing at year-end cover the expected future cash 
fl ow for the following number of months:

USD 
CNY1 
JPY 
GBP 
CAD 

2016 

2015

12 months 
9 months 
14 months 
12 months 
11 months 

11 months
11 months
12 months
12 months
11 months

1. Chinese yuan traded offshore (CNH) is used as a proxy when hedging Novo Nordisk’s 

CNY currency exposure.

CAPITAL STRUCTURE AND FINANCIAL ITEMS

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
84 CONSOLIDATED FINANCIAL STATEMENTS 

4.2  FINANCIAL RISKS (CONTINUED)

Credit exposure on Cash at bank and on hand, Marketable securities and 
Derivative fi nancial instruments (market value)

At year-end, a 5% increase/decrease in all other currencies versus EUR and 
DKK would affect the hedging instruments’ impact on Other comprehensive 
income and the Income statement as outlined in the table below: 

DKK million 

2016
Other comprehensive income 
Income statement 

Total 

2015
Other comprehensive income 
Income statement 

Total 

5% increase 
in all other 
currencies against 
DKK and EUR 

5% decrease
in all other
currencies against
DKK and EUR

(2,477) 
94 

(2,383) 

(2,135)  

74 

(2,061)  

2,478
(89)

2,389

2,250

(96) 

2,154 

The foreign exchange sensitivity analysis comprises effects from the Group’s 
cash, Trade receivables and Trade payables, current and non-current loans, 
current and non-current fi nancial investments, foreign exchange forwards 
and foreign exchange options at year-end 2016. Anticipated currency 
transactions, investments and non-current assets are not included. 

Interest rate risk

Changes in interest rates affect Novo Nordisk’s fi nancial instruments. At the 
end of 2016, a 1 percentage point increase in the interest rate level would, 
all else being equal, result in a decrease in the fair value of Novo Nordisk’s 
fi nancial instruments of DKK 3 million (a decrease in the fair value of 
DKK 22 million in 2015).

The fi nancial instruments included in the sensitivity analysis consist of 
marketable securities and non-current loans. Foreign exchange forwards 
and foreign exchange options are not included because of the limited 
effect that a parallel shift in interest rates in all currencies would have on 
these instruments.

DKK million 

2016
AAA-range 
AA-range 
A-range 
BBB-range 
Not rated or 
below BBB-range 

Cash at 
bank and 
on hand 

Marketable 
securities1 

Derivative 
fi nancial 
instruments 

2,007 

309 
220 

12,442 
5,971 
83 

194 

2 

Total

2,007
12,751
6,191
83

196

Total 

18,690 

2,009 

529 

21,228

2015
AAA-range 
AA-range 
A-range 
BBB-range 
Not rated or 
below BBB-range 

6,797 
9,959 
101 

66 

1,027 
2,513 

2 

133 
171 

1,027
9,443
10,130
101

68

Total 

16,923 

3,542 

304 

20,769

1. Net yield on the bond portfolio is – 0.05% (– 0.10% in 2015).

Novo Nordisk has no signifi cant concentration of credit risk related to 
Trade receivables or Other receivables and prepayments, as the exposure is 
spread over a large number of counterparties and customers. Novo Nordisk 
continues to monitor the credit exposure in Region International Operations 
due to the increasing sales and low credit ratings of many countries in this 
region.

Trade receivable programmes

Novo Nordisk’s subsidiaries in Japan and USA employ trade receivable 
programmes where trade receivables are sold on a full non-recourse term to 
optimise working capital.

At year-end, the Group had derecognised receivables without recourse 
having due dates after 31 December amounting to: 

Liquidity risk

The liquidity risk is considered to be low, and Novo Nordisk has no debt 
fi nancing. Novo Nordisk ensures the availability of the required liquidity 
through a combination of cash management, highly liquid investment 
portfolios and uncommitted as well as committed facilities. Novo Nordisk 
uses cash pools for optimisation and centralisation of cash management. 

DKK million 

Japan 
USA 

2016 

2015 

2014

2,259 
2,754 

1,899 
945 

1,669
0

In addition, full non-recourse off-balance sheet factoring arrangement 
programmes are occasionally applied by Novo Nordisk affi liates around the 
world, with limited impact on the Group’s trade receivables.

Please refer to note 2.2 for the split of allowance for trade receivables by 
 geographical segment.

Credit risk

Credit risk arises from the possibility that transactional counterparties may 
default on their obligations, causing fi nancial losses for the Group. 
Novo Nordisk considers its maximum credit risk on fi nancial counterparties 
to be DKK 21,228 million (2015: DKK 20,769 million). In addition, 
Novo Nordisk considers its maximum credit risk on Trade receivables, Other 
receivables less prepayments and Other fi nancial assets to be DKK 22,974 
million (2015: DKK 18,202 million). Please refer to note 4.7 for details of 
the Group’s total fi nancial assets. 

To manage credit risk on fi nancial counterparties, Novo Nordisk only enters 
into derivative fi nancial contracts and money market deposits with fi nancial 
counterparties possessing a satisfactory long-term credit rating from two 
out of the three selected ratings agencies: Standard and Poor’s, Moody’s 
and Fitch. Furthermore, maximum credit lines defi ned for each counterparty 
diversify the overall counterparty risk. The credit risk on bonds is limited, 
as  investments are made in highly liquid bonds with solid credit ratings. The 
table below shows Novo Nordisk’s credit exposure on cash, fi xed-income 
marketable securities and fi nancial derivatives.

NOVO NORDISK ANNUAL REPORT 2016

CAPITAL STRUCTURE AND FINANCIAL ITEMS

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED FINANCIAL STATEMENTS

85

4.3  DERIVATIVE FINANCIAL INSTRUMENTS

Accounting policies

Use of derivative fi nancial instruments
The derivative fi nancial instruments are used to manage the exposure to 
market risk. None of the derivatives are held for trading.

Cash fl ow hedges
Value adjustments of the effective part of cash fl ow hedges are recognised 
directly in Other comprehensive income. The cumulative value adjustment 
of these contracts is transferred from Other comprehensive income to the 
Income statement under Financial income or Financial expenses when the 
hedged transaction is recognised in the Income statement. For options, this 
cumulative value adjustment is refl ected in the value of the option.

Novo Nordisk uses forward exchange contracts and currency options to 
hedge forecast transactions, assets and liabilities. The overall policy is to 
hedge approximately 75% of total currency exposure.

Currently, net investments in foreign subsidiaries are not hedged.

Initial recognition and measurement
On initiation of the contract, Novo Nordisk designates each derivative 
 fi nancial contract that qualifi es for hedge accounting as one of:

•  hedges of the fair value of a recognised asset or liability (fair value hedge)
•  hedges of the fair value of a forecast fi nancial transaction (cash fl ow 

hedge).

All contracts are initially recognised at fair value and subsequently 
remeasured at fair value at the end of the reporting period. 

Gains and losses on currency options that do not meet the criteria for 
hedge accounting are recognised directly in the Income statement under 
Financial income or Financial expenses.

Fair value hedges
Value adjustments of fair value hedges are recognised in the Income 
 statement along with any value adjustments of the hedged asset or liability 
that are attributable to the hedged risk. 

Discontinuance of cash fl ow hedging
When a hedging instrument expires or is sold, or when a hedge no longer 
meets the criteria for hedge accounting, any cumulative gain or loss existing 
in equity at that time remains in equity and is recognised when the forecast 
transaction is ultimately recognised in the Income statement. When a 
forecast transaction is no longer expected to occur, the cumulative gain or 
loss that was reported in equity is immediately transferred to the Income 
statement under Financial income or Financial expenses.

Fair value determination
The fair value of derivative fi nancial instruments is measured on the basis of 
quoted market prices of fi nancial instruments traded in active markets. If an 
active market exists, the fair value is based on the most recently observed 
market price at the end of the reporting period.

If a fi nancial instrument is quoted in a market that is not active, 
Novo  Nordisk bases its valuation on the most recent transaction price. 
Adjustment is made for subsequent changes in market conditions, for 
instance by  including transactions in similar fi nancial instruments assumed 
to be motivated by normal business considerations.

If an active market does not exist, the fair value of standard and simple 
 fi nancial instruments, such as foreign exchange forward contracts, interest 
rate swaps, currency swaps and unlisted bonds, is measured according 
to generally accepted valuation techniques. Market-based parameters are 
used to measure the fair value.

HEDGING ACTIVITIES 

DKK million 

Forward contracts USD 
Forward contracts CNH, JPY, GBP and other currencies 

Forward contracts, cash fl ow hedges 

Currency options USD 
Currency options JPY 

Currency options, cash fl ow hedges1 

Forward contracts USD 
Forward contracts CNH, JPY, GBP and other currencies 

Forward contracts, fair value hedges 

Contract 
amount 
at year-end 

36,579 
10,070 

46,649 

588 
190 

778 

9,953 
3,087 

13,040 

Time value of currency options (hedge accounting not applied) 

– 

2016 

Positive 
fair value 
at year-end 

16 
199 

215 

50 
11 

61 

223 
79 

302 

2 

Negative 
fair value 
at year-end 

2,081 
110 

2,191 

– 
– 

– 

300 
87 

387 

– 

Contract 
amount 
at year-end 

34,279 
7,351 

41,630 

5,285 
248 

5,533 

1,891 
862 

2,753 

– 

2015 

Positive 
fair value 
at year-end 

Negative
fair value
at year-end

85 
117 

202 

20 
3 

23 

42 
17 

59 

43 

819
92

911

–
–

–

400
71

471

–

Total hedging activities 

60,467 

580 

2,578 

49,916 

327 

1,382

Recognised in the Income statement 
Recognised in Other comprehensive income2 

Presented in the Balance sheet as:
Derivative fi nancial instruments (current assets/liabilities) 
Cash at bank 

304 
276 

529 
51 

387 
2,191 

2,578 

102 
225 

304 
23 

471
911

1,382

1. Includes expired currency options of DKK 51 million deferred for realisation in 2017.
2. Realisation in 2016 of previously deferred loss amounts to DKK 682 million, as the remaining DKK 4 million will not be realised until 2017. Furthermore, an additional loss of 

DKK 1,911 million as of 31 December 2016 has been deferred for realisation in 2017 and 2018. 

CAPITAL STRUCTURE AND FINANCIAL ITEMS

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
86 CONSOLIDATED FINANCIAL STATEMENTS 

4.3  DERIVATIVE FINANCIAL INSTRUMENTS (CONTINUED)

The above fi nancial contracts regarding cash fl ow hedging are expected to impact the Income statement within the periods shown below. The split is based 
on an estimate of when the cash fl ow hedges are expected to be reclassifi ed to fair value hedges with the fair value then being transferred to Financial income 
or Financial expenses. The cash fl ow impact is an immediate consequence of the reclassifi cation

DKK million 

Expected timing of Income statement impact

0 –12 months 
More than 12 months 

Total cash fl ow hedges for which hedge accounting is applied 

4.4  CASH AND CASH EQUIVALENTS, 
FINANCIAL RESOURCES AND FREE CASH 
FLOW

Accounting policies

The Statement of cash fl ows shows how income and changes in balance 
sheet items affect cash and cash equivalents, in other words the cash 
generated or used in the period. 

Cash from operating activities converts income statement items from the 
accrual basis of accounting to cash basis. As such, starting with net 
profi t, non-cash items are reversed and actual payments included. Further, 
the change in working capital is taken into account as this shows the 
development in money tied up in the balance sheet. Cash from investing 
activities shows payments related to the purchase and sale of 
Novo Nordisk’s long-term investments. This includes fi xed assets such as 
construction of new production sites, intangible assets such as patents and 
licences, and fi nancial assets. 

Cash and cash equivalents consist of cash offset by short-term bank loans. 
Financial resources consist of cash and cash equivalents, marketable 
securities with original maturity of less than three months and undrawn 
committed credit facilities expiring after more than one year. The Statement 
of cash fl ows is presented in accordance with the indirect method 
commencing with Net profi t for the year. Cash fl ows in foreign currencies 
are translated to DKK at the average exchange rate for the respective year.

DKK million 

2016 

2015 

2014

CASH AND CASH EQUIVALENTS

2016 

Positive 
fair value 
at year-end 

Negative 
fair value 
at year-end 

236 
40 

276 

2,191 
– 

2,191 

FREE CASH FLOW

2015 

Positive 
fair value 
at year-end 

Negative
fair value
at year-end

225 
– 

225 

907
4

911

DKK million 

2016 

2015 

2014

Net cash generated from 
operating activities 
Net cash used in investing activities  
Net purchase of marketable securities 

48,314 
(6,790) 
(1,533) 

38,287 
(6,098) 
2,033 

31,692
(2,064)
(2,232)

Free cash fl ow2 

39,991 

34,222 

27,396

2. Additional non-IFRS measure; please refer to p 96 for defi nition.

4.5  CHANGE IN WORKING CAPITAL

Accounting policies

Working capital is defi ned as current assets less current liabilities and 
 measures the liquid assets Novo Nordisk has available for the business. 

CHANGE IN WORKING CAPITAL

DKK million 

2016 

2015 

2014

Inventories 
Trade receivables  
Other receivables and prepayments 
Trade payables 
Other liabilities 
Adjustment for the partial divestment 
of NNIT A/S 

(1,583) 
(4,749) 
(154) 
1,084 
1,526 

(1,401) 
(2,444) 
493 
(23) 
1,604 

(1,805)
(2,134)
(296)
858
1,665

– 

(207) 

–

Cash at bank and on hand (note 4.2) 
Current debt (bank overdrafts)  

18,690 
(229) 

16,923 
(1,073) 

14,396
(720)

Change in working capital before 
exchange rate adjustments 

(3,876) 

(1,978) 

(1,712)

Cash and cash equivalents 
at the end of the year 

FINANCIAL RESOURCES

18,461 

15,850 

13,676

Exchange rate adjustments 

168 

(179) 

(436)

Cash fl ow change in working capital 

(3,708) 

(2,157) 

(2,148)

Cash and cash equivalents 
Marketable securities (note 4.7) 
Undrawn committed credit facility1 

18,461 
2,009 
8,178 

15,850 
3,542 
8,209 

13,676
1,509
8,188

Total fi nancial resources 

28,648 

27,601 

23,373

1. The undrawn committed credit facility in 2016 is a EUR 1,100 million facility 

(EUR 1,100 million in 2015 and EUR 1,100 million in 2014) committed by a portfolio 
of international banks. The facility matures in 2019.

NOVO NORDISK ANNUAL REPORT 2016

CAPITAL STRUCTURE AND FINANCIAL ITEMS

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.6  OTHER NON-CASH ITEMS

For the purpose of presenting the Statement of cash fl ows, non-cash items with effect on the Income statement must be reversed to identify the actual cash 
fl ow effect from the Income statement. The adjustments are specifi ed as follows:

CONSOLIDATED FINANCIAL STATEMENTS

87

OTHER NON-CASH ITEMS

DKK million 

Reversals of non-cash income statement items
Interest income and interest expenses, net (note 4.8) 
Capital gain on investments etc (note 4.8) 
Result of associated company (note 4.8) 
Share-based payment costs (note 5.1) 

Changes in non-cash balance sheet items
Increase/(decrease) in provisions (note 3.6) 
Increase/(decrease) in retirement benefi t obligations (note 3.5) 
Remeasurements of retirement benefi t obligations (note 3.5) 

Other adjustments
Exchange rate adjustments on working capital 
Other, primarily exchange rate adjustments  

Total other non-cash items 

2016 

2015 

2014

13 
(16) 
(24) 
368 

4,007 
265 
(205) 

11 
(15) 
(14) 
442 

6,193 
155 
(37) 

(168) 
(358) 

179 
(1,006) 

(62)
(34)
–
371

3,138
343
(247)

436
218

3,882 

5,908 

4,163

4.7  FINANCIAL ASSETS AND LIABILITIES

Accounting policies

Depending on the purpose, Novo Nordisk classifi es investments into the 
following categories:

•  Available-for-sale fi nancial assets 
•  Loans and receivables
•  Financial assets at fair value through the Income statement (derivatives).

Management determines the classifi cation of its investments on initial 
 recognition and re-evaluates this at the end of every reporting period to the 
extent that such a classifi cation is permitted and required.

Recognition and measurement
Purchases and sales of investments are recognised on the settlement date. 
Investments are initially recognised at fair value. 

Unrealised gains and losses arising from changes in the fair value 
of fi nancial assets classifi ed as available for sale are recognised in Other 
 comprehensive income. When fi nancial assets classifi ed as available for sale 
are sold or  impaired, the accumulated fair value adjustments are included 
in the Income statement.

The fair values of quoted investments (including marketable securities) are 
based on current bid prices at the end of the reporting period. Financial 
 assets for which no active market exists are carried at fair value based on 
a valuation methodology or at cost if no reliable valuation model can be 
applied. 

Loans and receivables
Loans and receivables are non-derivative fi nancial assets with fi xed or 
deter minable payments that are not quoted in an active market. If 
collection is expected within one year (or in the normal operating cycle of 
the business if longer), they are classifi ed as Current assets. If not, they are 
presented as Non-current assets.

Available-for-sale fi nancial assets and fi nancial assets at fair value are 
 subsequently carried at fair value. Loans and receivables are carried at 
 amortised cost based on the effective interest method. 

Fair value disclosures are made separately for each class of fi nancial 
 instruments at the end of the reporting period.

Trade receivables and Other receivables are recognised initially at fair value 
and subsequently measured at amortised cost using the effective interest 
method, less provision for allowance. Provision for allowance is made for 
Trade receivables when there is objective evidence that Novo Nordisk will 
not be able to collect all amounts due according to the original terms of the 
receivables.

Disposal of investments
Investments are removed from the balance sheet when the rights to receive 
cash fl ows from the investments have expired or have been transferred, 
and Novo Nordisk has transferred substantially all the risks and rewards of 
ownership.

Available-for-sale fi nancial assets
Available-for-sale fi nancial assets consist of equity investments and 
marketable securities. Equity investments are included in Other fi nancial 
assets unless Management intends to dispose of the investment within 
12 months of the end of the reporting period. In that case, the current part 
is included in Other receivables and prepayments.

The provision for allowance is deducted from the carrying amount of 
Trade receivables, and the amount of the loss is recognised in the Income 
statement under Sales and distribution costs. When a trade receivable is 
uncollectible, it is written off against the allowance account for trade 
receivables. Sub sequent recoveries of amounts previously written off are 
credited against Sales and distribution costs in the Income statement.

CAPITAL STRUCTURE AND FINANCIAL ITEMS

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
88 CONSOLIDATED FINANCIAL STATEMENTS 

4.7  FINANCIAL ASSETS AND LIABILITIES (CONTINUED)

FINANCIAL ASSETS BY CATEGORY 

DKK million 

2016

Other fi nancial assets 
Trade receivables (note 3.4) 
Other receivables  
– less prepayments and VAT receivables 
Marketable securities (bonds) (note 4.2) 
Derivative fi nancial instruments (note 4.3) 
Cash at bank and on hand (note 4.4) 

Available- 
for-sale 
fi nancial 
assets at 
fair value 

699 

2,009 

Financial 
assets 
measured at 
fair value 
through the 
Income 
statement 

Loans 
and 
receivables 

Cash 
and cash 
equivalents 

689 
20,234 
2,411 
(1,584) 

529 

18,690 

Total

1,388
20,234
2,411
(1,584)
2,009
529
18,690

Total fi nancial assets at the end of the year by category1 

2,708 

529 

21,750 

18,690 

43,677

Total fi nancial assets at the end of the year by category, 2015 

4,279 

304 

17,151 

16,923 

38,657

1. Financial assets are all due within one year except for DKK 72 million due in 2018.

FINANCIAL LIABILITIES BY CATEGORY 

DKK million 

2016

Current debt (note 4.4) 
Trade payables 
Other liabilities (note 3.7) 
– less VAT and duties payable (note 3.7) 
Derivative fi nancial instruments (note 4.3) 

Financial 
liabilities 
measured at 
fair value 
through the 
Income 
statement 

Financial 
liabilities 
measured at 
amortised 
cost 

229 
6,011 
14,181 
(1,072) 

2,578 

Total

229
6,011
14,181
(1,072)
2,578

Total fi nancial liabilities at the end of the year by category2 

2,578 

19,349 

21,927

2. All fi nancial liabilities are due within one year except for DKK 79 million due in 2018.

2015

Current debt (note 4.4)  
Trade payables 
Other liabilities (note 3.7) 
– less VAT and duties payable (note 3.7) 
Derivative fi nancial instruments (note 4.3) 

1,073 
4,927 
12,655 
(896) 

1,073
4,927
12,655
(896)
1,382

1,382 

Total fi nancial liabilities at the end of the year by category3 

1,382 

17,759 

19,141

3. All fi nancial liabilities are due within one year.

For a description of the credit quality of fi nancial assets such as Trade receivables, Cash at bank and on hand, Marketable securities, Current debt and 
Derivative fi nancial instruments, refer to notes 4.2 and 4.3.

FAIR VALUE MEASUREMENT HIERARCHY

DKK million 

Active market data  
Directly or indirectly observable market data 
Not based on observable market data 

Total fi nancial assets at fair value 

Active market data  
Directly or indirectly observable market data 
Not based on observable market data 

Total fi nancial liabilities at fair value 

2016 

2,675 
529 
33 

3,237 

– 
2,578 
– 

2,578 

2015

4,279
304
–

4,583

–
1,382
–

1,382

Financial assets and liabilities measured at fair value can be categorised using the fair value measurement hierarchy above. There have not been any transfers 
between the categories ’Active market data’ and ’Directly or indirectly observable market data’ during 2016 or 2015. There are no intangible assets or items of 
property, plant and equipment measured at fair value.

NOVO NORDISK ANNUAL REPORT 2016

CAPITAL STRUCTURE AND FINANCIAL ITEMS

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.8  FINANCIAL INCOME AND EXPENSES

FINANCIAL IMPACT FROM FORWARD CONTRACTS 
AND CURRENCY OPTIONS, SPECIFIED

CONSOLIDATED FINANCIAL STATEMENTS

89

DKK million 

2016 

2015 

2014

Forward contracts
Income/(loss) transferred from 
Other comprehensive income  
Value adjustment of transferred 
contracts 
Unrealised fair value adjustments of 
forward contracts 
Foreign exchange gain/loss on forward 
contracts 

Financial income/(expense) from 
forward contracts 

Currency options
Realised income/(loss) transferred from 
Other comprehensive income  
Value adjustment of transferred options 
Foreign exchange gain/loss on currency 
options 

Financial income/(expense) from 
currency options 

(705) 

(2,237) 

1,104

62 

(3,212) 

(1,160)

(85) 

(412) 

(355)

570 

629 

286

(158) 

(5,232) 

(125)

23 
0 

21 
(12) 

(106) 

(171) 

125
(12)

(81)

(83) 

(162) 

32

Accounting policies

As described in note 4.2, Management has chosen to classify the result of 
hedging activities as part of fi nancial items in the Income statement. 
Financial items are primarily related to foreign exchange elements and are 
mainly impacted by the cumulative value adjustment of cash fl ow hedges 
transferred from Other comprehensive income to the Income statement 
when the hedged transaction is recognised in the Income statement. 
Further, value adjustments of fair value hedges are recognised in Financial 
income and Financial expenses along with any value adjustments of the 
hedged asset or liability that are attributable to the hedged risk. Finally, 
value adjustments of assets and liabilities in non-hedged currencies will 
impact Financial income and Financial expenses.

FINANCIAL INCOME

DKK million 

2016 

2015 

2014

Interest income  
Financial gain from currency 
options (net) 
Capital gain on investments etc 
Result of associated company 

Total fi nancial income 

FINANCIAL EXPENSES

52 

– 
16 
24 

92 

56 

– 
15 
14 

85 

101

32
34
–

167

DKK million 

2016 

2015 

2014

Interest expenses  
Foreign exchange loss (net)1 
Financial loss from forward 
contracts (net) 
Financial loss from currency 
options (net) 
Other fi nancial expenses 

65 
335 

67 
504 

158 

5,232 

83 
85 

162 
81 

Total fi nancial expenses 

726 

6,046 

1. Primarily related to trade receivables, other receivables and trade payables. 

39
288

125

–
111

563

CAPITAL STRUCTURE AND FINANCIAL ITEMS

NOVO NORDISK ANNUAL REPORT 2016

 
90 CONSOLIDATED FINANCIAL STATEMENTS 

SECTION 5  OTHER DISCLOSURES

Basis of preparation

Results for the year

Operating assets
and liabilities

Capital structure and 
fi nancing items

Other disclosures

This section provides details on notes that are statutory or by their nature 
of secondary importance for understanding the fi nancial performance 

of Novo Nordisk. A list of subsidiaries in the Novo Nordisk Group is also 
included here.

Long-term share-based incentive programme

For a description of the programme, please refer to ‘Remuneration’ in 
 ‘Governance, leadership and shares’, pp 50 –53.

Senior Management Board
On 1 February 2017, the Board of Directors approved the transfer of a 
total of 96,705 Novo Nordisk B shares to a joint pool for the fi nancial year 
2016. This allocation amounts on average to 3.2 months’ fi xed base salary 
plus pension contribution for the CEO, 2.4 months’ fi xed base salary plus 
pension contribution per member of Executive Management as of 1 March 
2016 and 2.1 months’ fi xed base salary for Senior Vice Presidents, 
corresponding to a value at launch of the programme of DKK 29 million. 
The full amount was expensed in 2016, as the shares will remain in the joint 
pool if a member of the Senior Management Board leaves Novo Nordisk. 
The expense for 2016 refl ects those shares that vested based on service and 
performance.

The grant date of the programme was February 2016, and the share price 
used for the conversion was the average share price (DKK 330) for Novo 
Nordisk B shares on Nasdaq Copenhagen in the period 3 –17 February 
2016, adjusted for expected dividend. Based on the split of participants 
when the joint pool was established, approximately 35% of the pool will 
be allocated to members of Executive Management and 65% to other 
members of the Senior Management Board. 

The shares allocated to the joint pool for 2013 were released to the 
individual participants subsequent to approval of the Annual Report 2016 
by the Board of Directors and after the announcement of the 2016 full-year 
fi nancial results on 2 February 2017. The shares allocated correspond to 
a value at launch of the programme of DKK 51 million, expensed in 2013.

Management group below Senior Management Board
The management group below the Senior Management Board has a 
share-based incentive programme with similar performance criteria. For 
2016, a total of 224,055 shares were allocated to the pool for this group, 
corresponding to a value at launch of the programme (adjusted for 
expected dividends) of DKK 68 million. The costs of the 2016 programme 
are amortised over the vesting period from 2016 –2019 at an annual 
amount of DKK 17 million.

The shares allocated to the pool for 2013 were released to the individual 
participants subsequent to approval of the Annual Report 2016 by the 
Board of Directors and after the announcement of the 2016 full-year 
fi nancial results on 2 February 2017. The shares allocated correspond to 
a value at launch of the programme of DKK 126 million amortised over 
the period 2013–2016. The number of shares to be transferred (501,824 
shares) is lower than the original number of shares allocated to the share 
pool, as some participants had left the company before the programme’s 
release conditions were met. 

5.1  SHARE-BASED PAYMENT SCHEMES

Accounting policies

Share-based compensation
Novo Nordisk operates equity-settled, share-based compensation plans. 
The fair value of the employee services received in exchange for the grant of 
shares is recognised as an expense and allocated over the vesting period.

The total amount to be expensed over the vesting period is determined by 
reference to the fair value of the shares granted, excluding the impact of 
any non-market vesting conditions. The fair value is fi xed at the grant date, 
and adjusted for expected dividends during the vesting period. Non-market 
vesting conditions are included in assumptions about the number 
of shares that are expected to vest. At the end of each reporting period, 
Novo Nordisk revises its estimates of the number of shares expected to vest. 
Novo Nordisk recognises the impact of the revision of the original estimates, 
if any, in the Income statement and in a corresponding adjustment to 
Equity (change in proceeds) over the remaining vesting period. Adjustments 
relating to prior years are included in the Income statement in the year of 
adjustment. 

SHARE-BASED PAYMENT

Expensed in the Income statement

DKK million 

2016 

2015 

2014

Restricted stock units to employees 
Long-term share-based incentive 
programme (Senior Management 
Board)1, 2 
Long-term share-based incentive 
programme (management group below 
Senior Management Board)3 

Share-based payment expensed 
in the Income statement 

245 

135 

141

29 

108 

66

94 

199 

164

368 

442 

371

1. Expense for the year refl ects the full value at launch of the programme (adjusted for 

expected dividend) for the year as vesting conditions are met.

2. The programme includes former members of Senior Management Board with a total 

value of DKK 3 million (DKK 16 million in 2015 and DKK 0 million in 2014).

3. Expense for the year refl ects the value at launch (adjusted for expected dividend) of 

the last four programmes, amortised over four years.

Restricted stock units to employees

To commemorate the Group’s net sales passing DKK 100 billion for the 
fi rst time in 2015, all employees in the Company (excluding NNE A/S and 
Steno Diabetes Center A/S) as of January, 2016 were offered 50 restricted 
stock units. A restricted stock unit gives the holder the right to receive one 
Novo Nordisk B share free of charge in February 2019 subject to continued 
employment. The cost of the DKK 508 million programme is amortised over 
the vesting period.

On 1 April 2016, restricted stock units from the 90th anniversary 
programme from 2013 were granted to Novo Nordisk employees. The cost 
of the DKK 467 million programme has been amortised over the vesting 
period.

NOVO NORDISK ANNUAL REPORT 2016

OTHER DISCLOSURES

CONSOLIDATED FINANCIAL STATEMENTS

91

5.1  SHARE-BASED PAYMENT SCHEMES (CONTINUED)

GENERAL TERMS AND CONDITIONS OF LAUNCHED PROGRAMMES

Restricted stock units to employees 

Shares for Senior Management Board 

Shares for management group below
Senior Management Board

2016 

2015 

2014 

2016 

2015 

2014 

2016 

2015 

2014

Number of shares awarded in 
the year 
Value per share at launch (DKK) 
Vesting period 
Allocated to recipients 
Total market value at launch 
(DKK million) 
Expensed in the Income 
statement (DKK million) 
Amortisation period of  
the programme  

1,465,411 
346 
3 years 
Feb. 2019 

508 

169 
2016 to 
2019 

– 
– 
– 

– 

– 

– 

– 
– 
– 

– 

– 

– 

96,705 
304 
3 years 
Feb. 2020 

378,943 
285 
3 years 
Feb. 2019 

293,044 
226 
3 years 
Feb. 2018 

224,055 
304 
3 years 
Feb. 2020 

879,988 
285 
3 years 
Feb. 2019 

683,728
226
3 years
Feb. 2018

29 

108 

66 

68 

251 

155

29 
Expensed 
in 2016 

108 
Expensed 
in 2015 

66 
Expensed 
in 2014 

17 
2016 to 
2019 

63 
2015 to 
2018 

37
2014 to
2017

OUTSTANDING RESTRICTED STOCK UNITS 

Outstanding at the beginning of the year 

Released restricted stock units to employees 
Released shares from 2012 Management pool 
Released shares from 2012–2014 Management pools1 
Cancelled shares from Management pool 
Allocated restricted stock units to employees (2013 programme) 
Allocated restricted stock units to employees (2016 programme) 
Shares allocated to Management pools 

Outstanding at the end of the year 

1. Released 2012–2014 programme following the partial divestment of NNIT A/S.

OUTSTANDING RESTRICTED  
STOCK UNITS 

Issued1 

Released 

Cancelled 
(accumulated) 

Outstanding 

Value at
launch date 
DKK million 

Restricted stock units to employees
2013 Restricted stock units 
2016 Restricted stock units 

2,590,000 
1,465,411 

(2,590,000) 
– 

4,055,411 

(2,590,000) 

– 
– 

– 

– 
1,465,411 

467 
508 

1,465,411 

Outstanding restricted stock units 
to employees 

Shares allocated to joint pools 
for Senior Management Board
2012 Shares allocated to joint pool  
2013 Shares allocated to joint pool 
2014 Shares allocated to joint pool 
2015 Shares allocated to joint pool 
2016 Shares allocated to joint pool3 

Outstanding shares in joint pool for 
Senior Management Board 

Shares allocated to pools 
for management group below 
Senior Management Board
2012 Shares allocated to pool  
2013 Shares allocated to pool 
2014 Shares allocated to pool 
2015 Shares allocated to pool 
2016 Shares allocated to pool3 

487,730 
254,513 
293,044 
378,943 
96,705 

(487,730) 
(8,993)2 
(9,369)2 

– 
– 

– 
– 
– 
(522) 
– 

0 
245,520 
283,675 
378,421 
96,705 

1,510,935 

(506,092) 

(522) 

1,004,321 

1,559,235 
622,190 
683,728 
879,988 
224,055 

(1,366,594) 
(22,620)2 
(34,061)2 

– 
– 

(177,262) 
(97,746) 
(76,704) 
(72,415) 
– 

15,379 
501,824 
572,963 
807,573 
224,055 

73 
51 
66 
108 
29 

234 
126 
155 
251 
68 

2016 

2015

7,158,636 

7,960,080

(2,590,000) 
(1,808,729) 
– 
(174,552) 
220,000 
1,465,411 
320,760 

–
(1,787,640)
(120,638)
(152,097)
–
–
1,258,931

4,591,526 

7,158,636

Vesting date

Q2 2016
Q1 2019

Q1 2016
Q1 2017
Q1 2018
Q1 2019
Q1 2020

Q1 2016
Q1 2017
Q1 2018
Q1 2019
Q1 2020

Outstanding shares in pool for management 
group below Senior Management Board 

3,969,196 

(1,423,275) 

(424,127) 

2,121,794 

Outstanding at the end of 2016  

9,535,542 

(4,519,367) 

(424,649) 

4,591,526 

1. All restricted stock units and shares allocated to Management pools are hedged by treasury shares.
2. Released shares from 2013–2014 Management pools relate to NNIT employees following the IPO of NNIT A/S.
3. 2016 programme released subsequent to approval of the Annual Report 2016 on 1 February 2017. 

OTHER DISCLOSURES

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
92 CONSOLIDATED FINANCIAL STATEMENTS 

5.2  MANAGEMENT’S HOLDINGS OF NOVO NORDISK SHARES

The internal rules for trading in Novo Nordisk securities by board members, executives and certain employees only permit trading in the 15-calendar-day period 
following each quarterly announcement. 

MANAGEMENT’S HOLDING OF SHARES 

At the beginning 
of the year1 

Additions 
 during the year 

Sold/transferred  
during the year 

At the end 
of the year 

Market value2
DKK million

Göran Ando 
Bruno Angelici 
Jeppe Christiansen 
Brian Daniels 
Liz Hewitt 
Liselotte Hyveled 
Anne Marie Kverneland 
Sylvie Grégoire 
Søren Thuesen Pedersen 
Stig Strøbæk 
Mary Szela 

Board of Directors in total 

13,000 
2,500 
3,529 
– 
2,725 
4,948 
10,471 
875 
1,615 
1,950 
935 

2,100 

4,750 
1,200 

2,100 
100 

200 
100 

(100) 

(1,093) 
(282) 

15,000 
2,500 
8,279 
1,200 
2,725 
5,955 
10,289 
875 
1,815 
2,050 
935 

3.8
0.7
2.1
0.3
0.7
1.5
2.6
0.2
0.5
0.5
0.2

42,548 

10,550 

(1,475) 

51,623 

13.1

Lars Rebien Sørensen 
Lars Fruergaard Jørgensen 
Jesper Brandgaard 
Mads Krogsgaard Thomsen 
Henrik Wulff 
Non-registered members of Executive Management 

392,365 
101,360 
186,205 
280,355 
73,810 
102,530 

41,210 
13,765 
27,435 
27,435 
13,765 
26,965 

(30,000) 
(5,000) 
(27,335) 
(10,070) 

(8,000) 

403,575 
110,125 
186,305 
297,720 
87,575 
121,495 

Executive Management in total 

1,136,625 

150,575 

(80,405) 

1,206,795 

Other members of the Senior Management Board 

645,187 

236,030 

(352,028) 

529,189 

Joint pool for Executive Management and 
other members of the Senior Management Board3 

994,777 

86,769 

(313,305) 

768,2414 

Total 

2,819,137 

483,924 

(747,213) 

2,555,848 

102.8
28.1
47.5
75.8
22.3
30.9

307.4

134.8

195.7

651.0

1.  Following the change in the Board of Directors and the retirement of members of Executive Management and the Senior Management Board, the holding of shares at the beginning 

of the year has been updated compared with the Annual Report 2015.

2. Calculation of market value is based on the quoted share price of DKK 254.70 at the end of the year.
3. The annual allocation to the joint pool is locked up for three years before it is transferred to the participants employed at the end of each three-year period. Based on the split of 
participants when the joint pool was established, approximately 35% of the pool will be allocated to the members of Executive Management and approximately 65% to other 
members of the Senior Management Board. In the lock-up period, the joint pool may potentially be reduced in the event of lower-than-planned value creation in subsequent years.
4. The joint pool includes the 2013 programme released on 2 February 2017 but excludes 236,080 shares assigned to retired Executive Management and Senior Management Board 

members.

NOVO NORDISK ANNUAL REPORT 2016

OTHER DISCLOSURES

 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016 

DKK million 

Retirement benefi t 
obligations 

Total non-current 
liabilities recognised 
in the Balance sheet 

Operating leases1 
Research and 
development obligations 
Purchase obligations 
relating to investments 
in property, plant and 
equipment 
Other purchase 
obligations 

Total obligations 
not recognised in the 
Balance sheet 

Total contractual 
obligations 

2015 

DKK million 

Retirement benefi t 
obligations  

Total non-current 
liabilities recognised 
in the Balance sheet 

Operating leases1 
Research and 
development obligations 
Purchase obligations 
relating to investments 
in property, plant and 
equipment 
Other purchase 
obligations 

Total obligations 
not recognised in the 
Balance sheet 

Total contractual 
obligations 

5.3  COMMITMENTS

Commitments

Total contractual obligations and recognised non-current debt can be 
specifi ed as follows (payments due by period):

Within 
1 year 

1–3 
years 

3 –5 
years 

More 
than 
5 years 

Total

43 

83 

78 

1,247 

1,451

CONSOLIDATED FINANCIAL STATEMENTS

93

The operating lease commitments are related to non-cancellable operating 
leases primarily for premises, company cars and offi ce equipment. 
Approximately 79% of the commitments are related to leases outside 
Denmark. The lease costs for 2016 and 2015 were DKK 1,513 million and 
DKK 1,293 million respectively.

The purchase obligations primarily relate to purchase agreements regarding 
medical equipment and consumer goods. Novo Nordisk expects to fund 
these commitments with existing cash and cash fl ow from operations.

Research and development obligations entail uncertainties in relation to the 
period in which payments are due because a proportion of the  obligations 
are dependent on milestone achievements. The due periods disclosed 
are based on Management’s best estimate. Novo Nordisk has engaged in 
 research and development projects with a number of external enterprises.

43 

83 

78 

1,247 

1,451

DKK million 

1,214 

2,061 

1,697 

2,329 

7,301

2,199 

1,069 

138 

– 

3,406

Other guarantees 
Other guarantees primarily related to guarantees 
issued by Novo Nordisk in relation to rented 
property

2016 

2015

808 

748

521 

– 

– 

4,335 

2,166 

926 

– 

– 

521

7,427

Security for debt 
Land, buildings and equipment etc at carrying 
amount

68 

78

8,269 

5,296 

2,761 

2,329 

18,655

8,312 

5,379 

2,839 

3,576 

20,106

Within 
1 year 

1–3 
years 

3 –5 
years 

More 
than 
5 years 

Total

71 

134 

118 

863 

1,186

71 

134 

118 

863 

1,186

1,084 

1,631 

1,248 

2,390 

6,353

1,586 

691 

180 

– 

2,457

586 

0 

0 

0 

586

3,835 

1,769 

795 

112 

6,511

7,091 

4,091 

2,223 

2,502 

15,907

7,162 

4,225 

2,341 

3,365 

17,093

World Diabetes Foundation (WDF)

At the Annual General Meeting in 2014, a new donation was agreed to by 
the shareholders. According to this agreement, Novo Nordisk A/S is obliged 
to make annual donation to the Foundation in the period 2015 to 2024 
of 0,01% of the net insulin sales of the Group. The annual donation in the 
period 2015 to 2016 cannot exceed DKK 8 million per year. 

The new donation is given in addition to the existing donation from 2008, 
according to which Novo Nordisk A/S is obliged to make annual donation to 
the Foundation of 0,125% of the net insulin sales of the Group. The annual 
donation in the period 2012–2017 cannot exceed the lower of DKK 80 
million or 15% of the taxable income of Novo Nordisk A/S in the fi nancial 
year in question. 

The total donation per year according to the two donation programmes 
will not exceed the lower of DKK 88 million or 15% of the taxable income 
of Novo Nordisk A/S in the fi nancial year in question.

For the years 2018 –2024 the donation is 0,1% of the net insulin sales of 
the Group. The annual donation in this period cannot exceed the lower of 
DKK 90 million or 15% of the taxable income of Novo Nordisk A/S in the 
fi nancial year in question.”

In 2016, the donation amounts to DKK 85 million (DKK 86 million in 2015 
and DKK 66 million in 2014), which is recognised in Administrative costs in 
the Income statement. 

Disclosure regarding change of control

The EU Takeover Bids Directive, as partially implemented by the Danish 
 Financial Statements Act, contains certain rules relating to listed companies 
on disclosure of information that may be of interest to the market and 
 potential takeover bidders, in particular in relation to disclosure of change 
of control provisions. 

The company’s A shares are not listed and are held by Novo A/S, a 
Danish public limited liability company wholly owned by the Novo Nordisk 
Foundation. According to the Articles of Association of the Foundation, the 
A shares cannot be divested. For information on the ownership structure 
of Novo Nordisk, please refer to ‘Shares and capital structure’ on pp 44– 45. 
For information on change of control clauses in relation to employee 
contracts for Executive Management of Novo Nordisk, please refer to 
‘Remuneration’ on pp 50 –53.

In addition, Novo Nordisk discloses that the Group does not have any 
signifi cant agreements to which the Group is a party and that take effect, 
alter or terminate upon a change of control of the Group following 
implementation of a takeover bid.

1. No material fi nance lease obligations exist in 2016 or 2015.

OTHER DISCLOSURES

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
94 CONSOLIDATED FINANCIAL STATEMENTS 

5.4  RELATED PARTY TRANSACTIONS

5.5  FEE TO STATUTORY AUDITORS

DKK million 

2016 

2015 

2014

Statutory audit  
Audit-related services 
Tax advisory services 
Other services 

Total fee to statutory auditors 

24 
4 
9 
4 

41 

24 
4 
8 
7 

43 

24
4
8
11

47

5.6  SUBSEQUENT EVENTS 

Subsequent to 31 December 2016, two class action lawsuits were fi led and 
a Civil Investigative Demand was served. Please refer to note 3.6 for details 
on the cases. Novo Nordisk does not expect these cases, or other 
subsequent events, to have a material impact on Novo Nordisk’s fi nancial 
position, operating profi t or cash fl ow.

Novo Nordisk A/S is controlled by Novo A/S (incorporated in Denmark), 
which owns 27.5% of the share capital in Novo Nordisk A/S, representing 
75.4% of the total number of votes, excluding treasury shares. The 
remaining shares are widely held. The ultimate parent of the Group is the 
Novo Nordisk Foundation (incorporated in Denmark). Both entities are 
considered related parties.

Being an associated company of Novo Nordisk A/S, NNIT Group is 
considered a related party. Due to joint ownership, associated companies 
and Management of Novo Nordisk A/S, the Novozymes Group and Xellia 
Pharmaceuticals are also considered related parties.

The Group has had the following material transactions with related parties:

DKK million 

2016 

2015 

2014

Novo Nordisk Foundation
Donations to Steno Diabetes 
Center A/S via Novo Nordisk  
Services provided by Novo Nordisk 
Services provided by Novo Nordisk 
Foundation 

Novo A/S
Services provided by Novo Nordisk  
Sale of NNIT A/S B shares  
Dividend payment from Novo Nordisk 

NNIT Group
Services provided by Novo Nordisk 
Services provided by NNIT  
Dividend payment from NNIT 

Novozymes Group
Services provided by Novo Nordisk 
Services provided by Novozymes 

Xellia Pharmaceuticals
Services provided by Novo Nordisk 

(69) 
(3) 

31 

(69) 
(3) 

– 

(51)
–

–

(2) 
– 
5,052 

(3) 
(797) 
2,687 

(5)
–
2,418

(30) 
1,239 
(26) 

(32) 
1,316 
– 

–
–
–

(163) 
150 

(185) 
165 

(189)
142

(108) 

(11) 

(28)

Novo Nordisk has transferred the activities of Steno Diabetes Center to 
Capital Region of Denmark as of 1 January 2017.

There have not been any transactions with the Board of Directors 
or Executive Management of NNIT A/S, Novozymes A/S, Novo A/S, the 
Novo Nordisk Foundation, Xellia Pharmaceuticals ApS or associated 
companies. In Novo Nordisk A/S, there have been no transactions with the 
Board of Directors or Executive Management besides remuneration.

For information on remuneration to the Management of Novo Nordisk, 
please refer to ‘Remuneration’ on pp 50 –53 and note 2.4, ‘Employee costs’. 
There are no loans to the Board of Directors or Executive Management in 
2016, nor were there in 2015 or 2014.

There are no material unsettled transactions with related parties at the end 
of the year.

NOVO NORDISK ANNUAL REPORT 2016

OTHER DISCLOSURES

5.7  COMPANIES IN THE NOVO NORDISK GROUP

Activity:   • Sales and marketing   • Production   • Research and development   • Services/investments

CONSOLIDATED FINANCIAL STATEMENTS

95

Percentage of 
shares owned  Activity

  Company and country 

Percentage of 
shares owned  Activity

  Novo Nordisk Research Center Indianapolis, Inc., United States  100 

  •

  Novo Nordisk India Private Limited, India 

  Company and country 

 Parent company

  Novo Nordisk A/S, Denmark 

 Subsidiaries by region

 USA

  Novo Nordisk US Bio Production, Inc., United States 

  Novo Nordisk US Holdings Inc., United States 

  Novo Nordisk Pharmaceutical Industries Inc., United States 

  Novo Nordisk Inc., United States 

  •

100 

100 

  •

100 
100  •

  •

 Pacifi c

  Novo Nordisk Pharmaceuticals Pty. Ltd., Australia 

  Novo Nordisk Canada Inc., Canada 

  Novo Nordisk Region Pacifi c A/S, Denmark 

  Novo Nordisk Pharma Ltd., Japan 

  Novo Nordisk Pharmaceuticals Ltd., New Zealand 

  Novo Nordisk Pharma Korea Ltd., South Korea 

 Europe

  Novo Nordisk Pharma GmbH, Austria 

  S.A. Novo Nordisk Pharma N.V., Belgium 

  Novo Nordisk Pharma d.o.o., Bosnia-Hercegovina 

  Novo Nordisk Pharma EAD, Bulgaria 

  Novo Nordisk Hrvatska d.o.o., Croatia 

  Novo Nordisk s.r.o., Czech Republic 

  Novo Nordisk Pharmatech A/S, Denmark 

  Novo Nordisk Region Europe A/S, Denmark 

100  •
100  •
100 
100  • •
100  •
100  •

100  •
100  •
100  •
100  •
100  •
100  •
100  •  •
100 

  •
  •

  •

  Novo Nordisk, France  

  Novo Nordisk S.P.A., Italy 

  Novo Nordisk Limited, Ireland 

  Novo Nordisk B.V., Netherlands 

  Novo Nordisk Farma OY, Finland 

  Novo Nordisk Hellas Epe., Greece 

  UAB Novo Nordisk Pharma, Lithuania 

  Novo Nordisk Production SAS, France 

  Novo Nordisk Hungária Kft., Hungary 

  Novo Nordisk Scandinavia AS, Norway 

  Novo Nordisk Farma dooel, Macedonia 

  Novo Nordisk Pharma GmbH, Germany 

  Novo Nordisk Region Europe Pharmaceuticals A/S, Denmark 

100 
100  •
100  •
100 
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
100  •
  Novo Nordisk Pharmaceutical Services Sp. z.o.o., Poland 
  Novo Nordisk Comércio Produtos Farmace˜ uticos Lda., Portugal  100  •
100  •
  Novo Nordisk Farma S.R.L., Romania 
100  •
100  •
100  •
100  •
100  •
100  •      •
100  •
100 
100  •

  Novo Nordisk Pharma d.o.o. Belgrade (Serbia), Serbia 

  Novo Nordisk Holding Limited, United Kingdom 

  Novo Nordisk Health Care AG, Switzerland 

  Novo Nordisk Limited, United Kingdom 

  Novo Nordisk Scandinavia AB, Sweden 

  Novo Nordisk Pharma AG, Switzerland 

  Novo Nordisk Slovakia s.r.o., Slovakia 

  Novo Nordisk Pharma S.A., Spain 

  Novo Nordisk, d.o.o., Slovenia 

  •

 International Operations

–  •  •  •  •

  Aldaph SpA, Algeria 

  Novo Nordisk Pharma Argentina S.A., Argentina 

  Novo Nordisk Produção Farmacêutica do Brasil Ltda., Brazil 

  Novo Nordisk Farmacêutica do Brasil Ltda., Brazil 

  Novo Nordisk Farmacêutica Limitada, Chile 

  Novo Nordisk Colombia SAS, Colombia 

  Novo Nordisk Pharma Operations A/S, Denmark 

  Novo Nordisk Region International Operations A/S, Denmark 

  Novo Nordisk Egypt LLC, Egypt 

  Novo Nordisk Service Centre (India) Pvt. Ltd., India 

  PT. Novo Nordisk Indonesia, Indonesia 

  Novo Nordisk Pars, Iran 

  Novo Nordisk Ltd, Israel 

  •

  Novo Nordisk Kenya Ltd., Kenya 

  Novo Nordisk Pharma SARL, Lebanon 

  •

100  •  •
100  •
100 
100  •
100  •
100  •
100 

100 
100  •
100  •
100 
100  •
100  •
100  •
100  •
100  •
100  •
100 
100  •
100 

100 
100  •
100  •
100  •
100 
100  •
100  •
100 

  •

100 
100  •
100  •

  •
  •

  •

  •

  •
  •

  •

  •

  •

  Novo Nordisk Pharma (Malaysia) Sdn Bhd, Malaysia 

  Novo Nordisk Pharma Operations (BASEA) Sdn Bhd, Malaysia 

  Novo Nordisk Mexico S.A. de C.V., Mexico 

  Novo Nordisk Servicios Profesionales S.A. de C.V., Mexico 

  Novo Nordisk Farmacéutica S.A. de C.V., Mexico 

  Novo Nordisk Pharma SAS, Morocco 

  Novo Nordisk Pharma Limited, Nigeria 

  Novo Nordisk Pharma (Private) Limited, Pakistan 

  Novo Nordisk Panama S.A., Panama 

  Novo Nordisk Pharmaceuticals (Philippines) Inc., Philippines 

  Novo Nordisk Limited Liability Company, Russia 

  Novo Nordisk Production Support LLC, Russia 

  Novo Investment Pte Limited, Singapore 

  Novo Nordisk Pharma (Singapore) Pte Ltd., Singapore 

  Novo Nordisk (Pty) Limited, South Africa 

  Novo Nordisk Region International Operations AG, Switzerland  100 

  Novo Nordisk Tunisie SARL, Tunisia 

  Novo Nordisk Pharma (Thailand) Ltd., Thailand 

  Novo Nordisk Saglik Ürünleri Tic. Ltd. Sti., Turkey  

49  •
100  •
100  •
100  •
  Novo Nordisk Pharma Gulf FZ-LLC, United Arab Emirates 
  Novo Nordisk Venezuela Casa de Representación C.A., Venezuela  100  •

 Region China

  Novo Nordisk (China) Pharmaceuticals Co., Ltd., China 

100  •  •

  Beijing Novo Nordisk Pharmaceuticals Science & Technology Co., 100 
  Ltd., China

  Novo Nordisk Region China A/S, Denmark 

  Novo Nordisk Hong Kong Limited, Hong Kong 

  Novo Nordisk Pharma (Taiwan) Ltd., Taiwan 

100 
100  •
100  •

  •

  •

 Other subsidiaries and associated companies

  NNE A/S, Denmark 

  NNIT A/S, Denmark 

100 

26 

  •
  •

Companies without signifi cant activities are not included in the list. In 
addition to the companies listed above, NNE A/S has its own subsidiaries.

OTHER DISCLOSURES

NOVO NORDISK ANNUAL REPORT 2016

 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
96 CONSOLIDATED FINANCIAL STATEMENTS 

5.8  FINANCIAL DEFINITIONS

ADR
An American Depositary Receipt (or ADR) represents ownership of the 
shares of a non-US company and trades in US fi nancial markets.

Basic earnings per share (EPS) 
Net profi t divided by the average number of shares outstanding.

Diluted earnings per share 
Net profi t divided by average number of shares outstanding, including the 
dilutive effect of the outstanding restricted stock units.

Effective tax rate 
Income taxes as a percentage of profi t before income taxes.

Equity ratio 
Total equity at year-end as a percentage of total assets at year-end.

Gross margin 
Gross profi t as a percentage of sales.

Net profi t margin 
Net profi t as a percentage of sales.

Number of shares outstanding 
The total number of shares, excluding the holding of treasury shares.

Operating margin 
Operating profi t as a percentage of sales.

Other comprehensive income (OCI)
Other comprehensive income comprises all items recognised in Equity for 
the year other than those related to transactions with owners of the 
 com pany. Examples of items that are required to be presented in OCI are:

•  Exchange rate adjustments of investments in subsidiaries
•  Remeasurements of defi ned benefi t plans
•  Changes in fair value of fi nancial instruments in a cash fl ow hedge.

Payout ratio 
Total dividends for the year as a percentage of net profi t.

Return on equity (ROE)
Net profi t for the year as a percentage of shareholders’ equity (average).

Non-IFRS fi nancial measures
In the Annual Report, Novo Nordisk discloses certain fi nancial measures 
of the Group’s fi nancial performance, fi nancial position and cash fl ows that 
 refl ect adjustments to the most directly comparable measures calculated 
and presented in accordance with IFRS. These non-IFRS fi nancial measures 
may not be defi ned and calculated by other companies in the same manner, 
and may thus not be comparable with such measures.

The non-IFRS fi nancial measures presented in the Annual Report are:

•  Cash to earnings
•  Financial resources at the end of the year
•  Free cash fl ow
•  Operating profi t after tax to net operating assets
•  Sales growth in local currencies.

Cash to earnings
Cash to earnings is defi ned as ‘free cash fl ow as a percentage of net profi t’.

Financial resources at the end of the year
Financial resources at the end of the year is defi ned as the sum of cash and 
cash equivalents at the end of the year, bonds with original term to maturity 
exceeding three months and undrawn committed credit facilities.

Free cash fl ow
Novo Nordisk defi nes free cash fl ow as ‘net cash generated from operating 
activities’ less ‘net cash used in investing activities’ excluding net change in 
marketable securities.

Operating profi t after tax to net operating assets 
(OPAT/NOA)
Operating profi t after tax to net operating assets is defi ned as ‘operating 
profi t after tax (using the effective tax rate) as a percentage of average 
 inventories, receivables, property, plant and equipment, intangible 
assets and deferred tax assets less non-interest-bearing liabilities including 
provisions and deferred tax liabilities (where average is the sum of the 
above assets and liabilities at the beginning of the year and at year-end 
divided by two)’. 

Sales growth in local currencies
Sales growth in local currencies is defi ned as sales for the year measured 
at prior-year average exchange rates compared with sales for the prior year 
measured at prior-year average exchange rates.

NOVO NORDISK ANNUAL REPORT 2016

OTHER DISCLOSURES

PART OF MANAGEMENT’S REVIEW 

NOT AUDITED

QUARTERLY FINANCIAL FIGURES 2015 AND 2016

97

QUARTERLY FINANCIAL FIGURES 2015 AND 2016

DKK million 

Net sales 

Sales by business segment:
    New-generation insulin 
    Modern insulin 
    Human insulin  
    Victoza® 
    Other diabetes and obesity care 

2015 

2016

Q1 

Q2 

Q3 

Q4 

Q1 

Q2 

Q3 

Q4

25,200 

27,059 

26,792 

28,876 

27,212 

27,459 

27,537 

29,572

271 
11,498 
2,897 
3,957 
1,195 

330 
12,604 
2,784 
4,486 
1,075 

376 
12,500 
2,772 
4,680 
1,223 

461 
13,562 
2,778 
4,904 
1,237 

626 
11,715 
2,725 
4,591 
1,374 

983 
11,806 
2,667 
4,952 
1,391 

1,143 
11,770 
2,760 
5,106 
1,513 

1,707
12,219
2,938
5,397
1,566

    Diabetes and obesity care total 

19,818 

21,279 

21,551 

22,942 

21,031 

21,799 

22,292 

23,827

    Haemophilia  
    Norditropin® (human growth hormone) 
    Other biopharmaceuticals 

2,734 
1,830 
818 

2,757 
2,083 
940 

2,371 
1,842 
1,028 

2,785 
2,065 
1,084 

2,836 
2,407 
938 

2,530 
2,158 
972 

2,285 
2,003 
957 

2,821
2,202
722

    Biopharmaceuticals total 

5,382 

5,780 

5,241 

5,934 

6,181 

5,660 

5,245 

5,745

Sales by geographical segment:
    USA 
    Europe  
    International Operations  
    Region China 
    Pacifi c 

Gross profi t 
Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 
Non-recurring income from the partial divestment of NNIT A/S 
Operating profi t 
Net fi nancials 
Profi t before income taxes 
Income taxes 

12,011 
4,977 
3,423 
2,847 
1,942 

21,326 
6,147 
3,250 
854 
2,782 
2,376 
13,857 
(1,372) 
12,485 
2,609 

13,820 
5,222 
3,596 
2,284 
2,137 

23,200 
7,175 
3,035 
887 
379 
– 
12,482 
(1,934) 
10,548 
2,205 

13,939 
5,200 
3,111 
2,415 
2,127 

22,945 
6,951 
3,289 
952 
227 
– 
11,980 
(1,844) 
10,136 
1,753 

15,169 
5,399 
3,681 
2,325 
2,302 

24,268 
8,039 
4,034 
1,164 
94 
– 
11,125 
(811) 
10,314 
2,056 

13,730 
5,016 
3,516 
2,875 
2,075 

22,978 
6,741 
3,304 
908 
284 
– 
12,309 
(356) 
11,953 
2,498 

13,947 
5,298 
3,331 
2,509 
2,374 

23,414 
6,867 
3,331 
873 
154 
– 
12,497 
105 
12,602 
2,634 

14,174 
5,093 
3,326 
2,534 
2,410 

23,551 
6,860 
3,458 
1,015 
202 
– 
12,420 
(119) 
12,301 
2,498 

15,343
5,275
3,877
2,540
2,537

24,654
7,909
4,470
1,166
97
–
11,206
(264)
10,942
2,243

Net profi t 

9,876 

8,343 

8,383 

8,258 

9,455 

9,968 

9,803 

8,699

Depreciation, amortisation and impairment losses 

663 

648 

633 

1,015 

624 

717 

736 

1,116

Total assets 
Total equity 

FINANCIAL RATIOS

As percentage of sales
    Sales and distribution costs 
    Research and development costs 
    Administrative costs  
Gross margin1 
Operating margin1 
Equity ratio1 

SHARE RATIOS

77,457 
32,108 

81,313 
39,111 

85,195 
43,109 

91,799 
46,969 

82,368 
37,284 

88,269 
42,585 

87,340 
41,327 

97,539
45,269

24.4% 
12.9% 
3.4% 
84.6% 
55.0% 
41.5% 

26.5% 
11.2% 
3.3% 
85.7% 
46.1% 
48.1% 

25.9% 
12.3% 
3.6% 
85.6% 
44.7% 
50.6% 

27.8% 
14.0% 
4.0% 
84.0% 
38.5% 
51.2% 

24.8% 
12.1% 
3.3% 
84.4% 
45.2% 
45.3% 

25.0% 
12.1% 
3.2% 
85.3% 
45.5% 
48.2% 

24.9% 
12.6% 
3.7% 
85.5% 
45.1% 
47.3% 

26.7%
15.1%
3.9%
83.4%
37.9%
46.4%

Basic earnings per share/ADR (in DKK)1 
Diluted earnings per share/ADR (in DKK) 

3.80 
3.79 

3.24 
3.23 

3.27 
3.26 

3.25 
3.24 

3.72 
3.71 

3.93 
3.92 

3.88 
3.87 

3.46
3.46

Average number of shares outstanding (million) – basic 
Average number of shares outstanding (million) – diluted  

2,597 
2,604 

2,578 
2,584 

2,566 
2,572 

2,553 
2,560 

2,544 
2,550 

2,536 
2,541 

2,527 
2,531 

2,513
2,517

EMPLOYEES

Number of full-time employees at the end of the period 

39,062 

39,658 

40,261 

40,638 

41,571 

42,265 

42,605 

41,971

1. For defi nitions, please refer to p 96.

QUARTERLY FINANCIAL FIGURES 2015 AND 2016

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
98

CONSOLIDATED SOCIAL STATEMENT 

SUPPLEMENTARY INFORMATION

STATEMENT OF SOCIAL PERFORMANCE
FOR THE YEAR ENDED 31 DECEMBER

PATIENTS

Patients reached with Novo Nordisk diabetes care products (estimate in millions) 
Least developed countries where Novo Nordisk sells insulin according 
to the differential pricing policy 
Donations (DKK million) 
Animals purchased for research  
New patent families (fi rst fi lings) 

EMPLOYEES

Employees (total) 
Employee turnover 
Working the Novo Nordisk Way (scale 1– 5) 
Gender in Management (ratio men:women)  
Frequency of occupational accidents (number/million working hours) 

ASSURANCE

Relevant employees trained in business ethics 
Business ethics reviews 
Fulfi lment of action points from facilitations of the Novo Nordisk Way 
Supplier audits 
Product recalls 
Failed inspections 
Company reputation (scale 0–100) 

1. Includes approximately 2,400 employees in NNIT A/S.

Note 

2016 

2015 

2014

2.1 

2.2 
2.3 
2.4 
2.5 

3.1 
3.1 

3.1 
3.2 

4.1 
4.2 
4.3 
4.4 
4.5 
4.6 

28.0 

26.8 

24.4

22 
106 
77,920 
74 

23 
105 
67,240 
77 

32
84
64,533
93

42,446 
9.7% 
4.4 
59:41 
3.0 

41,122 
9.2% 
4.3 
59:41 
3.0 

41,4501
9.0%
4.3
60:40
3.2

99% 
52 
95% 
223 
6 
0 
79.2 

98% 
49 
94% 
240 
2 
0 
82.4 

98%
42
95%
224
2
0
80.8

NOVO NORDISK ANNUAL REPORT 2016

STATEMENT OF SOCIAL PERFORMANCE

 
 
 
SUPPLEMENTARY INFORMATION 

CONSOLIDATED SOCIAL STATEMENT

99

NOTES TO THE CONSOLIDATED SOCIAL STATEMENT

Basis of preparation

Patients

Employees

Assurance

In the Consolidated social statement, Novo Nordisk reports on three 
dimensions of performance: patients, employees and assurance. Progress 
is reported on three long-term targets: reach more patients with diabetes 
care products, ensure that the organisation is working in accordance with 
the Novo Nordisk Way and company reputation (read more on pp 11, 12 
and 15). 

To support the long-term targets, the social statement contains additional 
performance information of strategic importance, such as least developed 
countries buying insulin according to the differential pricing policy, 
employee turnover, gender diversity, training of employees in business 
ethics, supplier audits and product quality. 

Renewed long-term commitment to providing access 
to affordable insulin
Novo Nordisk has renewed its long-term commitment to providing access 
to affordable insulin with an expanded scope. Human insulin will be offered 
at a guaranteed ceiling price (4 US dollars per vial in 2017) to least 
developed and low-income countries as well as to selected humanitarian 
relief organisations. The new commitment replaces the long-standing 
differential pricing policy.

Novo Nordisk’s long-term target to reach 40 million people with its diabetes 
care products in 2020 is intended to enhance access to quality of care. 
In 2016, the estimated number reached was 28 million patients, compared 
with 26.8 million in 2015, a 4% increase. 

Current projections show that it will not be possible to reach the target, of 
40 million patients by 2020, which was set in 2013 from a baseline of 
20 million in 2010. This is due to a more challenging market environment 
than anticipated. Novo Nordisk remains committed to continuing its 
efforts to reach more patients and to improve diabetes care. In 2016, the 
company announced a new Novo Nordisk Access to Insulin Commitment. 
This provides low-income countries and selected humanitarian 
organisations with an effective guarantee that Novo Nordisk will ensure 
availability of low-priced human insulin, and provides a lower ceiling price 
than the previous differential pricing policy.

SECTION 1  BASIS OF PREPARATION

General reporting standards and principles

The Consolidated social statement has been prepared in accordance with 
the Danish Financial Statements Act (FSA), sections 99a and 99b. 
Section 99a requires Novo Nordisk to account for the company’s activities 
relating to social responsibility, reporting on business model, signifi cant 
risks, business strategies, and activities in the areas of human rights, labour 
standards, environment, anti-corruption and climate. Section 99b requires 
Novo Nordisk to account for the gender diversity at Board level by 
reporting on targets and policies ensuring increased gender diversity over 
time. A detailed discussion of risks, policies and performance is available 
in Novo Nordisk’s annual Communication on Progress to the UN Global 
Compact at novonordisk.com/annualreport and on the UN Global 
Compact’s website at unglobalcompact.org/COP.

Novo Nordisk adheres to the following internationally recognised voluntary 
reporting standards and principles (for overview, read more on p 113):

•  The International Integrated Reporting Framework, , developed by 
the International Integrated Reporting Council. The framework consists 
of a set of content elements and guiding principles intended to improve 
the quality of information available to providers of fi nancial capital. 

•  The UN Global Compact is a strategic policy initiative for businesses 

that are committed to aligning their operations and strategies with 10 
universally accepted principles in the areas of human rights, labour, 
environment and anti-corruption. As a signatory, Novo Nordisk reports 
on progress during 2016 in its Communication on Progress, which can 
be found at novonordisk.com/annualreport. 

PATIENTS REACHED WITH INSULIN SOLD AT OR BELOW 
THE DIFFERENTIAL PRICING POLICY PRICE

Million

8

6

4

2

0

2014

2015

2016

•  The framework AA1000APS(2008) and AA1000AS(2008) states that 
reporting must provide a complete, accurate, relevant and balanced 
picture of the organisation’s approach to and impact on society.

To Novo Nordisk, AA1000APS(2008) is a component in creating a generally 
applicable approach to assessing and strengthening the credibility of the 
Group’s public reporting of social and environmental information. 
Novo Nordisk has designed processes to ensure that the qualitative and 
quantitative information that documents the social and environmental 
dimensions of performance is assured, as well as the systems that underpin 
the data and performance. The principles outlined in AA1000APS(2008) 
have been applied as described below.

Inclusivity
As a pharmaceutical business with global reach, Novo Nordisk is committed 
to being accountable to those stakeholders who are impacted by the 
organisation. From a social responsibility perspective, the key stakeholder 
groups are patients who rely on Novo Nordisk products, employees at 
Novo Nordisk and throughout the Group’s value chain, and local 
communities. Novo Nordisk maps its stakeholders and has processes in 
place to ensure inclusion of stakeholder concerns and expectations. In 
addition, Novo Nordisk continuously develops its stakeholder engagement 
and sustainability capacity at corporate and affi liate levels. 

STATEMENT OF SOCIAL PERFORMANCE

NOVO NORDISK ANNUAL REPORT 2016

100 CONSOLIDATED SOCIAL STATEMENT 

SUPPLEMENTARY INFORMATION

Materiality
Key issues are identifi ed through ongoing stakeholder engagement and 
trendspotting, and are addressed by programmes or action plans with clear 
and measurable targets. Long-term targets are set to guide performance 
in strategic areas. The issues presented in the Annual Report are deemed to 
have a signifi cant impact on the Group’s future business performance and 
may support stakeholders in their decision-making. 

Responsiveness
The report reaches out to a wide range of stakeholders, each with specifi c 
needs and interests. To most stakeholders, however, the Annual Report is 
just one element of interaction and communication with the company. The 
Annual Report refl ects how the company is managing operations in ways 
that respond to and consider stakeholder concerns and interests.

Applying materiality

Novo Nordisk leans on the International Integrated Reporting Council’s 
defi nition of materiality, which states that ‘a matter is material if it is 
of such relevance and importance that it could substantively infl uence the 
assessments of providers of fi nancial capital with regard to the 
organisation’s ability to create value over the short, medium and long term’. 
In determining whether a matter is material, Executive Management and 
the Board of Directors consider whether the matter could substantively 
affect the company’s strategy, its business model, its ability to access 
required resources or its key stakeholders. The most material matters are 
included in the Annual Report.

In assessing which information to include in the Annual Report, legal 
requirements and disclosure commitments made by Novo Nordisk are 
considered. Furthermore, it is assessed whether information is tied directly 
or indirectly to Novo Nordisk’s ability to create value over the short, 
medium and long term.

The outcomes of formal reviews, research, stakeholder engagement and 
internal materiality discussions are presented to Executive Management 
and the Board of Directors as a proposal for content in the Management 
review, while disclosures in the Financial, Social and Environmental 
statements are approved by the Audit Committee.

SECTION 2  PATIENTS

2.1  PATIENTS REACHED WITH NOVO 
NORDISK DIABETES CARE PRODUCTS 
(ESTIMATE)

Accounting policies

The number of full-year patients reached with Novo Nordisk diabetes care 
products, excluding devices and PrandiMet ®, is estimated by dividing 
Novo Nordisk’s annual sales volume by the annual usage dose per patient 
for each product class as defi ned by the World Health Organisation (WHO). 
PrandiMet ® is not included as no WHO-defi ned dosage exists.

The WHO-defi ned daily dosage has not changed since 1982 and may not 
refl ect the recommended or prescribed daily dose accurately. Actual doses 
are based on individual characteristics (eg age and weight) and 
pharmacokinetic considerations. Despite this uncertainty, Novo Nordisk 
assesses this to be the most consistent way of reporting.

Development
The estimated number of full-year patients reached with Novo Nordisk’s 
diabetes care products increased from 26.8 million in 2015 to 28.0 million 
in 2016. The development refl ects an overall increase in the number of 
people treated with Novo Nordisk’s insulin products, and was mainly driven 
by human insulin (0.6 million people) and modern and new-generation 
insulin (0.5 million people).

The conclusion from the external assurance provider is available in the 
Independent assurance report on p 111.

Principles of consolidation

The Consolidated social statement and disclosures cover the Novo Nordisk 
Group comprising Novo Nordisk A/S and entities controlled by 
Novo Nordisk A/S.

SOCIAL ACCOUNTING POLICIES

The accounting policies set out below and in the notes have been applied 
consistently in the preparation of the Consolidated social statement for all 
the years presented. 

Changes to accounting policies and disclosures

There have been no material changes to the accounting policies and 
disclosures for 2016.

OTHER ACCOUNTING POLICIES

Working the Novo Nordisk Way
Working the Novo Nordisk Way is an employee assessment measured on a 
scale of 1– 5, with 5 being the best, and is a simple average of respondents’ 
answers to all mandatory questions in the annual employee survey, eVoice. 
For 2016, the eVoice response rate was 96%, compared with 91% in 2015.

Relevant employees trained in business ethics
The mandatory business ethics training is based on globally applicable 
e-learning, standard operating procedures (SOPs) and related tests released 
annually by the Novo Nordisk Business Ethics Compliance Offi ce. The target 
groups for the individual SOPs vary in size and are defi ned by Novo Nordisk 
in each SOP. The target groups are all employees in Novo Nordisk at the 
end of the reporting period except employees on leave, student assistants, 
PhDs and postdocs. The percentage of employees completing the training 
is calculated as the percentage of completion of both the SOPs and the 
related tests, based on internal registrations.

2.2  LEAST DEVELOPED COUNTRIES 
WHERE NOVO NORDISK SELLS INSULIN 
ACCORDING TO THE DIFFERENTIAL 
PRICING POLICY

Accounting policies

Novo Nordisk has formulated a differential pricing policy for the Least 
Developed Countries (LDCs) as defi ned by the UN. The differential pricing 
policy is part of Novo Nordisk’s global initiative to promote access to 
healthcare for all LDCs. The purpose of the policy is to offer human insulin 
in vials to all LDCs at or below a market price of 20% of the average prices 
for human insulin in vials in the Western world. The Western world is 
defi ned as Europe (the EU, Switzerland and Norway), the USA, Canada and 
Japan. The number of LDCs where Novo Nordisk sells human insulin in vials 
according to the differential pricing policy is measured by direct or indirect 
sales by Novo Nordisk via government tender or private market sales to 
wholesalers, distributors or non-governmental organisations. 

NUMBER OF LDCs 

2016 

2015 

2014

Total LDCs 
LDCs not buying according 
to pricing policy 
LDCs with no sales 

Total LDCs buying insulin 
according to pricing policy 

48 

4 
22 

22 

48 

3 
22 

23 

48

2
14

32

NOVO NORDISK ANNUAL REPORT 2016

STATEMENT OF SOCIAL PERFORMANCE

SUPPLEMENTARY INFORMATION 

CONSOLIDATED SOCIAL STATEMENT

101

2.2  LEAST DEVELOPED COUNTRIES 
WHERE NOVO NORDISK SELLS INSULIN 
ACCORDING TO THE DIFFERENTIAL 
PRICING POLICY (CONTINUED)

Novo Nordisk sold human insulin according to the company’s differential 
pricing policy in 22 of the world’s 48 LDCs, compared with 23 in 2015. The 
total estimated number of people treated with insulin sold at or below the 
differential pricing policy price in the LDCs was approximately 349,000 in 
2016, compared with approximately 411,000 in 2015. The decline is mainly 
attributed to lower sales in Sudan and sales exceeding the ceiling price in 
the Democratic Republic of Congo (DRC). 

In 2016, an estimated 6.5 million people were treated with insulin for less 
than 0.18 US dollar per day worldwide, compared with 5.5 million people 
in 2015. 

Novo Nordisk operated in Cambodia, Laos, Myanmar and the DRC, but 
did not sell insulin at the differential price here. The governments in those 
countries were offered the opportunity to buy insulin at the differential 
price, but the insulin sold there in 2016 was sold to the private market. 

Novo Nordisk is unable to guarantee that the price at which the company 
sells the insulin will be refl ected in the price to the consumer. Printing the 
price on the actual product is one initiative to avoid mark-ups on price. 
While Novo Nordisk prefers to sell insulin at the differential price through 
government tenders, the company is willing to sell to private distributors 
and agents. 

2.3  DONATIONS

Accounting policies

Donations by Novo Nordisk to the World Diabetes Foundation and the 
Novo Nordisk Haemophilia Foundation are recognised as an expense when 
the donation is paid out or when an unconditional commitment to donate 
has been made. For additional information regarding the World Diabetes 
Foundation, please refer to note 5.3 in the Consolidated fi nancial 
statements.

DKK million 

2016 

2015 

2014

World Diabetes Foundation 
Novo Nordisk Haemophilia Foundation 

85 
21 

86 
19 

Total donations 

106 

105 

66
18

84

2.4  ANIMALS PURCHASED FOR RESEARCH

Accounting policies

Animals purchased for research is recorded as the number of animals 
purchased for all research undertaken by Novo Nordisk either in-house or 
by external contractors. The number of animals purchased is based on 
internal registration of purchased animals and yearly reports from external 
contractors.

ANIMALS PURCHASED 

2016 

2015 

2014

Mice, rats and other rodents 
Pigs 
Rabbits 
Dogs 
Non-human primates 
Other vertebrates 

76,049 
891 
347 
227 
406 
0 

65,335 
939 
443 
214 
302 
7 

62,423
818
574
374
344
0

77,920 

67,240 

64,533

The number of animals purchased for research in 2016 increased by 16% 
compared with 2015 due to an increase in early-phase research. In all, 98% 
of the animals purchased were rodents. The variation in the purchase of 
large animals from year to year refl ects the different development phases 
the research projects have reached.

2.5  NEW PATENT FAMILIES (FIRST FILINGS)

Accounting policies

New patent families (fi rst fi lings) is recorded as the number of new patent 
applications that were fi led during the year. 

Development
A total of 74 new patent families were established in 2016, a slight 
decrease of 4% compared with fi ling activity in 2015, when 77 patent 
families were established.

The patent expiry dates for the product portfolio are shown in the table 
below. The dates provided are for expiry in the USA, Germany, China and 
Japan of patents on the active ingredient, unless otherwise indicated, 
and include extensions of patent term (including for paediatric extension, 
where applicable). For several products, in addition to the compound 
patent, Novo Nordisk holds other patents on manufacturing processes, 
formulations or uses that may be relevant for exclusivity beyond the 
expiration of the active ingredient patent. Furthermore, regulatory data 
protection may apply.

2.5  MARKETED PRODUCTS IN KEY MARKETS (ACTIVE INGREDIENTS) 

USA 

Germany 

China 

Japan

Diabetes care:
NovoRapid ® (NovoLog ®) 
NovoMix ® 30 (NovoLog ® Mix 70/30) 
Levemir ® 
NovoNorm® (Prandin®) 
Victoza®2 
Tresiba® 
Ryzodeg ® 
Xultophy ® 

Obesity:
Saxenda® 

Biopharmaceuticals:
Norditropin® (Norditropin® SimpleXx ®) 
NovoSeven® 
NovoEight ® 
NovoThirteen® (TRETTEN ®) 
Vagifem® 10 mcg 

Expired1 
Expired1 
2019 
Expired 
2022 
2029 
2029 
2029 

Expired1 
Expired 
2019 
Expired 
2022 
2028 
2028 
2028 

Expired1 
Expired 
Expired 
Expired 
2017 
2024 
2024 
2024 

Expired1
Expired
2019
2016
2022
2027
2027
2027

2022 

2022 

2017 

2017

20173 
Expired4 
N/A5 
20216 
20227, 8 

20173 
Expired4 
N/A5 
Expired 
20217 

20174 
Expired4 
N/A5 
N/A 
N/A 

20173
Expired4
N/A5
Expired
20217

1. Formulation patent until 2017. 
2. In January 2017, TEVA fi led an Abbreviated New Drug Application (“ANDA”) for 
Liraglutide Injection, 18 mg/3 ml (6 mg/ml) (“Liraglutide”) with the USFDA. 

3. Formulation patent providing exclusivity to the composition of excipients used in the 

drug products.

4. Room temperature-stable formulation patent until 2023. 
5. Process patents until 2028 in China, Germany and Japan and until 2030 in the US.
6. Data protection runs until 2025.
7. Patent covers low-dose treatment regimen.
8. Licensed to three generic manufacturers from October 2016. 

STATEMENT OF SOCIAL PERFORMANCE

NOVO NORDISK ANNUAL REPORT 2016

 
102 CONSOLIDATED SOCIAL STATEMENT 

SUPPLEMENTARY INFORMATION

SECTION 3  EMPLOYEES

3.1  EMPLOYEES 

Accounting policies

The number of employees is recorded as all employees except externals, 
employees on unpaid leave, interns, bachelor and master thesis employees, 
and substitutes at year-end. 

The rate of turnover is measured as the number of employees, excluding 
temporary employees, who left the Group during the fi nancial year 
compared with the average number of employees, excluding temporary 
employees.

Diversity in Novo Nordisk is reported as the percentage split by gender in 
all managerial positions and for newly appointed managers. Managerial 
positions are defi ned as all managers in Novo Nordisk (global job level incl 
CEO, EVP, SVP, CVP, VP, Director, Manager and Team Leader). New 
managers are defi ned as all employees who have moved to a managerial 
position within the last 12 months – both promoted and externally hired.

EMPLOYEES 

2016 

2015 

2014

USA 
Europe 
– of which in Denmark 
International Operations 
Pacifi c 
Region China 

6,128 
22,529 
18,221 
7,875 
1,558 
4,356 

6,193 
21,871 
17,398 
7,198 
1,471 
4,389 

6,205
22,136
17,664
6,550
1,462
5,097

Total employees 

42,446 

41,122 

41,4501

Full-time employees 

41,971 

40,638 

40,9571

Employee turnover 

9.7% 

9.2% 

9.0%

Increase in employees 

3% 

(1%) 

8%

Share of women among newly 
appointed managers 

43% 

44% 

42%

1. Includes approximately 2,400 employees in NNIT A/S.

In November 2016, Novo Nordisk reduced its workforce by 2% across its 
global organisation. The decision taken was one of several actions to reduce 
operating costs in response to a challenging competitive environment in 
2017, especially in its large US market. The reductions primarily affected 
R&D units, headquarter staff functions as well as positions in the global 
commercial organisation, mainly in the USA. Around half of the lay-offs 
were in Denmark. At the end of 2016, the total number of employees was 
42,446, corresponding to 41,971 full-time positions, which is a 3% increase 
compared with 2015. The growth is primarily driven by expansion within 
the International Operations sales region and in Product Supply. 

SECTION 4  ASSURANCE

4.1  BUSINESS ETHICS REVIEWS

The number of business ethics reviews is recorded as the number of 
business ethics reviews and trend reports performed by Group Internal 
Audit in affi liates, production sites and headquarter areas. Any gaps 
between procedures and behaviour are identifi ed and presented to 
Management and the Board of Directors as fi ndings. An action plan for the 
closure of fi ndings is agreed upon, and Group Internal Audit follows up 
on the implementation of the agreed actions before closing the fi ndings. 

GENDER IN MANAGEMENT 2016

(cid:81)(cid:3)Men   (cid:81)(cid:3)Women

%

100

80

60

40

20

0

EVP/SVP

CVP/VP/GM

Managers

Total

Among employees as a whole, the gender split was approximately 50:50 in 
2016, which is the same as in 2015. 

3.2  FREQUENCY OF OCCUPATIONAL 
ACCIDENTS

Accounting policies

The frequency of occupational accidents with absence is measured as the 
internally reported number of accidents using full-time employees, 
excluding externals, employees on unpaid leave, interns, bachelor and 
master thesis employees, and substitutes, per million nominal working 
hours. An occupational accident with absence is any work-related accident 
causing at least one day of absence in addition to the day of the accident. 

Development
The average frequency rate of occupational accidents with absence in 2016 
was 3.0 per million working hours, unchanged from 2015. The number of 
occupational accidents with absence increased by 1% compared with 2015. 
One Novo Nordisk employee in Pakistan died in a work-related accident. 
Novo Nordisk works with a zero-injury mindset and has a long-term 
commitment to continuously improving safety performance. The link 
between company values and safety behaviour is emphasised to ensure that 
employees always make the safe choice. 

Development
A total of 52 business ethics reviews were completed in 2016 with 234 
fi ndings, compared with 49 reviews with 183 fi ndings in 2015. It is Group 
Internal Audit’s assessment that the overall business ethics compliance 
level is sound. Closure of fi ndings progressed as planned, and there were 
no overdue fi ndings as of 31 December 2016. 

NOVO NORDISK ANNUAL REPORT 2016

STATEMENT OF SOCIAL PERFORMANCE

SUPPLEMENTARY INFORMATION 

CONSOLIDATED SOCIAL STATEMENT

103

4.2  FULFILMENT OF ACTION POINTS 
FROM FACILITATIONS OF THE NOVO 
NORDISK WAY

Accounting policies

Facilitation is the internal audit process for assessing compliance with the 
Novo Nordisk Way. The assessment is based on review of documentation 
followed by an on-site visit where randomly selected employees, 
management and stakeholders are interviewed. Any identifi ed gaps related 
to Novo Nordisk Way are identifi ed and presented to Management as 
fi ndings. The facilitator and management agree on an action plan to close 
the fi ndings. The percentage of fulfi lment of action points is measured as 
an average of timely closure of action points issued in the current year and 
the two previous years. The reason for using a three-year average as the 
basis for the calculation is that action lead times typically vary from a few 
months to more than a year. 

FACILITATIONS AND FINDINGS 

2016 

2015 

2014

Fulfi lment of action points 

95% 

94% 

95%

Facilitations 
Findings 

84 
283 

65 
257 

69
213

A total of 84 units were facilitated covering approximately 25,000 
employees, 12% of whom were interviewed. In addition, feedback on 
those units was collected from almost 1,000 stakeholders. Overall, the 
facilitations in 2016, as in 2015, showed a ‘high level’ of compliance with 
the Novo Nordisk Way. Corrective actions and corresponding deadlines 
were agreed with local management for all actions. The main areas of 
improvement identifi ed, covering more than half of all fi ndings, concerned 
Essential 2 ‘We set ambitious goals and strive for excellence’, Essential 7 
‘We focus on personal performance and development’ and Essential 9 
‘We optimise the way we work and strive for simplicity’. The ten Essentials 
are part of the Novo Nordisk Way. Read more on page p 19.

4.3  SUPPLIER AUDITS

Accounting policies

4.4  PRODUCT RECALLS

Accounting policies

The number of product recalls is recorded as the number of times 
Novo Nordisk has instituted a recall and includes recalls in connection with 
clinical trials. A recall can affect various countries but only counts as one 
recall.

Development
In 2016, Novo Nordisk had six instances of product recalls compared with 
two in 2015; one was critical. Two of the recalls were due to inappropriate 
product storage in the external distribution chain while four were due to 
products that did not fully meet specifi cations. Local health authorities were 
informed in all instances to ensure that distributors, pharmacies, doctors 
and patients received appropriate information. 

4.5  FAILED INSPECTIONS

Accounting policies

The number of failed inspections is measured in relation to the US Food 
& Drug Administration (USFDA), European Medicines Agency (EMA), the 
Japanese Pharmaceuticals & Medical Devices Agency (PMDA), Lloyd’s 
Register Quality Assurance (LRQA) and domestic authorities for strategic 
manufacturing sites. Failed inspections are defi ned as inspections where 
Warning Letters or EMA non-compliance letters related to GMP inspections 
are received, GMP/ISO certifi cates for strategic sites are lost, pre-approval 
inspections result in a Warning Letter, study conclusions are changed 
due to GCP/GLP inspection issues, or marketing or import authorisations 
are withdrawn due to inspection issues. Strategic sites are defi ned as the 
manufacturing sites in Brazil, China, Denmark, France and the USA.

Development
In 2016, as in 2015, there were no failed inspections among those resolved 
at year-end. In 2016, 74 inspections were conducted compared with 82 
in 2015. At year-end, 49 inspections had been passed and 25 were 
unresolved, as fi nal inspection reports had not been received or the fi nal 
authority acceptance was pending, which is normal. All but fi ve 2015 
inspections have been explicitly passed; among the unresolved were two 
USFDA GMP inspections.  

The number of supplier audits concluded by Novo Nordisk’s Supplier Audit 
department includes the number of responsible sourcing audits and quality 
audits conducted in the areas of direct and indirect spend materials.

4.6  COMPANY REPUTATION

Accounting policies

BY TYPE OF AUDIT 

2016 

2015 

2014

Responsible sourcing audits 
Quality audits 

Total supplier audits 

27 
196 

223 

28 
212 

240 

25
199

224

The number of audits concluded in 2016 decreased by 7% compared with 
2015. More audits were conducted in 2015, mainly due to Management’s 
decision to build new factories. There were no critical fi ndings in 2016.  

Company reputation is measured annually using the RepTrak® methodology 
developed by Reputation Institute. The total score is measured as the mean 
company reputation score among people with diabetes, general 
practitioners, diabetes specialists and employees across 15 key markets. 
Reputation is measured on a scale of 0 –100, with 100 being the best 
possible score. A score above 80 is considered excellent; a score between 
70 and 80 is considered strong. Data was collected from January through 
October 2016.

The data for external stakeholders are collected through annual surveys 
carried out by external consultancy fi rms. The employee data are collected 
from the annual employee survey. For a few of the markets, historical data 
are not available for all the external stakeholder groups included. This has 
been assessed as having no material impact on the numbers reported nor 
on development trends. 

COMPANY REPUTATION 
BY STAKEHOLDER GROUP 

People with diabetes 
Employees 
General practitioners 
Diabetes specialists 

Total score 

2016 

2015 

2014

73.8 
82.7 
79.5 
80.8 

79.2 

73.9 
83.8 
85.4 
86.4 

82.4 

71.9
84.0
82.2
85.1

80.8

The decline in score among general practitioners and diabetes specialists 
refl ects a general trend across the pharmaceutical sector. 

STATEMENT OF SOCIAL PERFORMANCE

NOVO NORDISK ANNUAL REPORT 2016

104 CONSOLIDATED ENVIRONMENTAL STATEMENT 

SUPPLEMENTARY INFORMATION

STATEMENT OF ENVIRONMENTAL 
PERFORMANCE
FOR THE YEAR ENDED 31 DECEMBER

RESOURCES

Energy consumption (1,000 GJ) 
Water consumption (1,000 m3) 

EMISSIONS, ORGANIC RESIDUES AND WASTE

Share of renewable power for production 
CO2 emissions from energy consumption (1,000 tons) 
CO2 emissions from transport (1,000 tons) 
Organic residues (tons) 
Waste (tons) 
Non-hazardous waste (ratio) 
Breaches of regulatory limit values 

Note 

2016 

2015 

2014

2.1 
2.2 

3.1 
3.1 
3.1 
3.2 
3.3 
3.3 
3.4 

2,935 
3,293 

2,778 
3,131 

2,556
2,959

78% 
92 
38 
114,805 
37,940 
34% 
42 

78% 
107 
43 
124,049 
34,715 
42% 
28 

73%
120
57
110,095
30,720
50%
9

NOTES TO THE CONSOLIDATED ENVIRONMENTAL STATEMENT

Basis of preparation

Resources

Emissions, organic residues and waste

In the Consolidated environmental statement, Novo Nordisk reports on 
performance in terms of resources and emissions, organic residues and 
waste. Progress is reported against the long-term targets to continuously 
reduce environmental impacts. Read more on pp 13 and 15. 

To support the three long-term targets, the environmental statement 
contains additional performance information of strategic importance such as 
organic residue, waste and breaches of regulatory limit values. 

Signifi cant reductions in CO2 emissions from energy 
consumption
In 2015, Novo Nordisk set a bold target pledging that all production 
sites will run on electricity from renewable sources by 2020. The share of 
electricity from renewable sources remained at 78% in 2016, in volume 
283 million kWh. Of the 16 production sites, 11 are now fully supplied with 
electricity from renewable sources. With regard to fuel used for steam 

and heat production, seven of the eight production sites in Denmark use 
bio-natural gas, which is biogas produced from liquid manure, food waste 
and organic waste from the industry. The biogas is upgraded to meet the 
quality requirements of natural gas and feeds into the natural gas 
distribution system. The facility in Brazil uses certifi ed wood to produce 
the steam used in production. The remaining production facilities use 
natural gas. 

NOVO NORDISK ANNUAL REPORT 2016

STATEMENT OF ENVIRONMENTAL PERFORMANCE

 
SUPPLEMENTARY INFORMATION 

CONSOLIDATED ENVIRONMENTAL STATEMENT

105

SECTION 1  BASIS OF PREPARATION

General reporting standards and principles

ENVIRONMENTAL ACCOUNTING POLICIES

The Consolidated environmental statement has been prepared in 
accordance with the same standards as those for the Consolidated social 
statement. Read more in section 1 ‘Basis of preparation’ of the Consolidated 
social statement on p 99.

Principles of consolidation

The Consolidated environmental statement covers the production sites 
including offi ce buildings and R&D at the sites, except for CO2 emissions 
from transport, which covers external suppliers used to distribute 
Novo Nordisk products.

The accounting policies set out below have been consistently applied in 
preparation of the Consolidated environmental statement for all the years 
presented.

Changes to accounting policies and disclosures

The following disclosure change has been made to align with Management 
priorities:

•  ‘Share of renewable power for production’ has been added, as it is a 

strategic focus area. 

SECTION 2  RESOURCES

2.1  ENERGY CONSUMPTION

2.2  WATER CONSUMPTION

Accounting policies

Accounting policies

Energy consumption is measured as both direct supply of energy (internally 
produced energy), which is energy Novo Nordisk produces from mainly 
biogas, natural gas and wood, and indirect supply of external energy 
(externally produced energy), which is electricity, steam and district heat. 
The consumption of fuel (internally produced energy) and externally 
produced energy is based on meter readings and invoices.

ENERGY CONSUMPTION 
IN 1,000 GJ 

Diabetes and obesity care 
Biopharmaceuticals 
Not allocated1 

2016 

2015 

2014

2,050 
460 
425 

2,006 
322 
450 

1,816
316
424

Total energy consumption 

2,935 

2,778 

2,556

1. Not allocated consists of consumption that cannot be directly linked to the 

production of either Diabetes and obesity care or Biopharmaceuticals, ie offi ce 
buildings and research activities.

In 2016, energy consumption increased by 6% compared with 2015, 
primarily due to the new biopharmaceutical production facility in New 
Hampshire, USA, which was included in the corporate reporting for the fi rst 
time. In addition, production increased within some areas in both Diabetes 
and obesity care and Biopharmaceuticals. 

Water consumption is measured based on meter readings and invoices. It 
includes drinking water, industrial water and steam.

WATER CONSUMPTION 
IN 1,000 M3 

Diabetes and obesity care 
Biopharmaceuticals 
Not allocated1 

2016 

2015 

2014

2,866 
260 
167 

2,753 
213 
165 

2,568
209
182

Total water consumption 

3,293 

3,131 

2,959

1. Not allocated consists of consumption that cannot be directly linked to the 

production of either Diabetes and obesity care or Biopharmaceuticals, ie offi ce 
buildings and research activities.

In 2016, water consumption increased by 5% compared with 2015, 
primarily due to increased production within some areas in both 
Diabetes and obesity care and Biopharmaceuticals, including a new 
biopharmaceuticals facility in New Hampshire, USA. More than half of the 
water is used at the production site in Kalundborg, Denmark.

Two facilities are located in regions subject to high water stress, consuming 
6% of the total water used at Novo Nordisk sites. There have been no 
water shortage incidents and overall, water consumption at these facilities 
decreased in 2016.

SECTION 3  EMISSIONS, ORGANIC RESIDUES AND WASTE

3.1  CO2 EMISSIONS

Accounting policies

Share of renewable power for production
Share of renewable power is reported according to the Greenhouse Gas 
(GHG) Protocol Scope 2 Guideline. It is calculated as the sum of electricity 
in each country that comes from 100% renewable sources, either sourced 
from the market or self-produced.

CO2 emissions from energy consumption
The amount of CO2 emissions from energy consumption covers 
consumption at production sites measured in metric tons. CO2 emissions 
from energy consumption are calculated according to the GHG Protocol 
and based on emission factors from the previous year. 

CO2 emissions from transport (product distribution)
CO2 emissions from product distribution are calculated by external 
transportation suppliers as the estimated emissions from product 
distribution in metric tons. CO2 emissions are calculated as the worldwide 
distribution of semi-fi nished and fi nished products, raw materials and 
components by air, sea and road between production sites and from 
production sites to affi liates, direct customers and importing distributors. 
CO2 emissions from product distribution from affi liates to pharmacies, 
hospitals and wholesalers are not included.

STATEMENT OF ENVIRONMENTAL PERFORMANCE

NOVO NORDISK ANNUAL REPORT 2016

106 CONSOLIDATED ENVIRONMENTAL STATEMENT 

SUPPLEMENTARY INFORMATION

3.1  CO2 EMISSIONS (CONTINUED)

3.3  WASTE

CO2 EMISSIONS IN 1,000 TONS 

2016 

2015 

2014

Accounting policies

Share of renewable power 
for production 

CO2 emissions from energy 
consumption 
– Diabetes and obesity care 
– Biopharmaceuticals 
– Not allocated1 
CO2 emissions from transport 

Total CO2 emissions 

78% 

78% 

73%

92 
78 
11 
3 
38 

130 

107 
88 
6 
13 
43 

150 

120
94
10
16
57

177

1. Not allocated consists of consumption that cannot be directly linked to the 

production of either Diabetes and obesity care or Biopharmaceuticals, ie offi ce 
buildings and research activities.

The share of renewable electricity remained stable at 78% in 2016. 
Novo Nordisk has a target of reaching 100% electricity for production from 
renewable sources by 2020. Overall, 11 out of 16 production sites now use 
electricity exclusively from renewable sources.

While energy consumption increased in order to meet market demands, the 
overall CO2 emissions from energy consumption for production decreased 
by 14% in 2016 compared with 2015. This is a result of the efforts to 
increase the use of renewable energy and the ongoing conversion to less 
CO2 intensive energy sources.

Emissions from transport (product distribution) decreased by 12% 
compared with 2015, due to increased distribution by sea as opposed to 
air transport. 79% of the emissions from transport are from air transport. 
Distributing as many products as possible by sea remains a priority for 
Novo Nordisk, as sea transport reduces both CO2 emissions and costs. 

3.2  ORGANIC RESIDUES

Accounting policies

Organic residues consist of recycled biomass and ethanol from the
production of the active pharmaceutical ingredients (API). The biomass is 
measured in m3 and converted to tons. The amount of ethanol is 
calculated based on volume and concentration and then converted to tons. 
The residues are primarily used in biogas plants where energy is recovered. 
The digested slurry is then used as fertilizers on local farmland after it has 
been used in biogas production. 

ORGANIC RESIDUES (TONS) 

2016 

2015 

2014

Biomass 
Recyclable ethanol 

108,751 
6,054 

113,453 
10,596 

101,729
8,366

Total organic residues 

114,805 

124,049 

110,095

The total amount of organic residues, a by-product of production of API, 
decreased by 7% due to changes in the product mix of API. Ethanol 
decreased by 43% from a relative high level in 2015 when impurities in the 
ethanol waste resulted in lower regeneration.

Waste is measured as the sum of non-hazardous and hazardous waste 
disposed of based on weight receipts. 

Non-hazardous waste (ratio) is calculated as a percentage of the total 
amount of waste disposed of. 

TONS OF WASTE 

Non-hazardous waste 
Hazardous waste 

2016 

2015 

2014

13,077 
24,863 

14,500 
20,215 

15,492
15,228

Total waste 

37,940 

34,715 

30,720

Non-hazardous waste (ratio) 

34% 

42% 

50%

The total amount of waste increased by 9% compared with 2015. 
Non-hazardous waste decreased by 10% while hazardous waste increased 
by 23%. This is mainly due to higher pilot production at a multi purpose 
production plant in Denmark where regeneration of ethanol is not possible 
due to risk of contamination. The ethanol, not suitable for biogas, is 
categorised as hazardous waste and disposed of as ‘special treatment’. It is 
transported to a third-party manufacturing plant that can reuse the ethanol. 
Reducing ethanol waste is a high priority for Novo Nordisk, and effi cient 
regeneration plants at API sites enable repeated reuse of the ethanol.

WASTE DISPOSAL
(cid:81)(cid:3)Recycling   (cid:81)(cid:3)Incineration with energy recovery 
(cid:81)(cid:3)Incineration without energy recovery   (cid:81)(cid:3)Special treatment   (cid:81)(cid:3)Landfilling

%

100

80

60

40

20

0

2014

2015

2016

3.4  BREACHES OF REGULATORY LIMIT 
VALUES

Accounting policies

Breaches of regulatory limit values cover all breaches reported to the 
environmental authorities.

Development
Incidents with breaches of regulatory limit values increased from 28 in 2015 
to 42 in 2016. The majority of the breaches were related to wastewater, 
with minor impacts on the environment. As in 2015, most of the breaches 
are related to pH and COD/BOD at one facility. A new neutralisation plant 
is intended to solve the pH issue, and in relation to COD/BOD, a root cause 
analysis has been conducted and an action plan prepared. 

NOVO NORDISK ANNUAL REPORT 2016

STATEMENT OF ENVIRONMENTAL PERFORMANCE

MANAGEMENT STATEMENT 

CONSOLIDATED FINANCIAL STATEMENTS

107

STATEMENT BY THE BOARD OF DIRECTORS AND 
EXECUTIVE MANAGEMENT ON THE ANNUAL REPORT

Today, the Board of Directors and Executive Management approved the 
Annual Report of Novo Nordisk A/S for the year 2016. The Board of 
Directors and Executive Management are jointly responsible for ensuring 
the integrity and quality of the report. 

The Annual Report has been prepared in accordance with the International 
Integrated Reporting Framework.

The Consolidated fi nancial statements have been prepared in accordance 
with International Financial Reporting Standards as adopted by the EU 
and further requirements in the Danish Financial Statements Act. 

Further, the Financial statements of the parent company and Management’s 
Review have been prepared in accordance with the Danish Financial 
Statements Act. 

In our opinion, the Consolidated fi nancial statements and the Financial 
statements of the parent company give a true and fair view of the fi nancial 
position at 31 December 2016, the results of the Group’s and parent 
 company’s operations, and consolidated cash fl ows for the fi nancial year 
2016. Furthermore, in our opinion, Management’s Review includes a 
true and fair account of the development in the operations and fi nancial 
circumstances, of the results for the year, and of the fi nancial position 
of the Group and the parent company as well as a description of the most 
 signifi cant risks and elements of uncertainty facing the Group and the 
parent company. 

Novo Nordisk’s Consolidated social and environmental statements have 
been prepared in accordance with the reporting principles of materiality, 
inclusivity and responsiveness of AA1000APS(2008) and social and 
environmental accounting policies. They give a true and fair account and 
a balanced and reasonable presentation of the organisation’s social and 
environmental performance in accordance with these principles.

We recommend that the Annual Report be adopted at the Annual General 
Meeting.

Bagsværd, 1 February 2017

Registered Executive 
Management 

Lars Fruergaard Jørgensen 
President and CEO 

Jesper Brandgaard 
CFO

Mads Krogsgaard Thomsen

Henrik Wulff 

Board of Directors 

Göran Ando 
Chairman 

Jeppe Christiansen 
Vice chairman

Bruno Angelici

Brian Daniels 

Sylvie Grégoire 

Liz Hewitt

Liselotte Hyveled 

Anne Marie Kverneland 

Søren Thuesen Pedersen

Stig Strøbæk 

Mary Szela

MANAGEMENT STATEMENT

NOVO NORDISK ANNUAL REPORT 2016

108 INDEPENDENT AUDITOR’S REPORT 

INDEPENDENT AUDITOR’S REPORT

To the shareholders of Novo Nordisk A/S

Our opinion
In our opinion, the Consolidated fi nancial statements give a true and fair 
view of the Group’s fi nancial position at 31 December 2016 and of the 
results of the Group’s operations and cash fl ows for the fi nancial year 
1 January to 31 December 2016 in accordance with International Financial 
Reporting Standards as adopted by the EU and further requirements in the 
Danish Financial Statements Act.

Moreover, in our opinion, the Financial statements of the Parent Company 
give a true and fair view of the Parent Company’s fi nancial position at 
31 December 2016 and of the results of the Parent Company’s operations 
for the fi nancial year 1 January to 31 December 2016 in accordance with 
the Danish Financial Statements Act.

What we have audited
Novo Nordisk A/S’ Consolidated fi nancial statements and the Financial 
statements of the parent company for the fi nancial year 1 January to 
31 December 2016, pp 57– 96 and pp 114 –118, comprise income 
statement, balance sheet, statement of changes in equity, and notes to 
the fi nancial statements including summary of signifi cant accounting 
policies for the Group as well as for the Parent Company and statement 
of comprehensive income and statement of cash fl ow for the Group. 
Collectively referred to as the “fi nancial statements”. 

Basis for Opinion
We conducted our audit in accordance with International Standards on 
Auditing (ISAs) and the additional requirements applicable in Denmark. 
Our responsibilities under those standards and requirements are further 
described in the Auditor’s Responsibilities for the Audit of the fi nancial 
statements section of our report. We believe that the audit evidence 
we have obtained is suffi cient and appropriate to provide a basis for our 
opinion.

Independence
We are independent of the Group in accordance with the International 
Ethics Standards Board for Accountants’ Code of Ethics for Professional 
Accountants (IESBA Code) and the ethical requirements that are relevant to 
our audit of the fi nancial statements in Denmark. We have also fulfi lled our 
other ethical responsibilities in accordance with the IESBA Code. 

Key Audit Matters
Key audit matters are those matters that, in our professional judgment, 
were of most signifi cance in our audit of the fi nancial statements for 2016. 
These matters were addressed in the context of our audit of the fi nancial 
statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters.

Key Audit Matter 

How our audit addressed the Key Audit Matter

Revenue recognition relating to rebates and discounts in the US business
The Group sells to various customers in the USA, which can fall under 
certain commercial and government mandated contracts and 
reimbursement arrangements, of which the most signifi cant are Managed 
Care, Medicare, Medicaid and charge-backs to wholesalers.

These arrangements result in deductions to gross sales in arriving at net 
sales and give rise to obligations for the Group to provide customers with 
rebates, discounts and allowances, which for unsettled amounts are 
recognised as an accrual.

We have focused on this area as rebates, discounts and allowances are 
complex and because establishing an appropriate accrual requires 
signifi cant judgement and estimation by Management. This judgement is 
particularly complex in a US healthcare environment in which competitive 
pricing pressure and product discounting are growing trends. 

Refer to Note 2.1.

Litigations
The pharmaceutical industry is heavily regulated, which increases inherent 
litigation risk, and litigation and contingent liabilities may arise from 
product-specifi c and general legal proceedings, from guarantees, marketing 
practices, unethical behaviour or government investigations connected 
with the Group’s activities.

We have focused on this area as the amounts involved are potentially 
material and the valuation of the provision is based on application of 
material judgement and estimation, and is therefore associated with 
uncertainty. Accordingly, unexpected adverse outcomes could signifi cantly 
impact the Group’s reported profi t and statement of fi nancial position. 

Refer to Note 3.6.

We have tested relevant controls including applicable information systems 
and Management’s review controls. 

We have obtained Management’s calculations for accruals under applicable 
schemes and assessed the signifi cance of assumptions applied by 
comparing them to the Group’s stated commercial policies, the terms of the 
applicable contracts, third party data and historical levels of paid rebates 
and discounts in the US business.

We have compared the assumptions to contracted prices, historical 
rebates, discounts, allowances and to current payment trends. We have 
also considered the historical accuracy of the Group’s estimates in previous 
years. 

We have formed an independent assessment of the most signifi cant 
elements of the accrual at 31 December 2016 using third party data and 
compared this expectation to the actual accrual recognised by the Group.

We have tested relevant controls regarding capture of data and 
completeness and how Management assesses the need for a provision.

We have discussed the status of signifi cant known actual and potential 
litigation with in-house legal counsel. We have obtained and substantively 
tested evidence to support the decisions and rationale for provisions held 
or decisions not to recognise provisions, including correspondence with 
legal counsel and other counter-parties to litigation and considered 
Management’s assessment of the probability of defending any litigation 
and the reliability of estimating any provisions.

We have developed an independent expectation of the litigation provision 
based on product litigation history and other available evidence to assess 
the valuation and completeness of the provisions recognised by the Group. 
We have obtained confi rmations from external legal counsel to confi rm our 
understanding of settled and outstanding litigation and asserted claims. We 
have evaluated signifi cant adjustments to legal provisions recorded during 
the year to determine if they were indicative of management bias.

We have tested the completeness of the external legal counsels from whom 
we have asked for direct confi rmation by testing legal expenses on a sample 
basis and comparing to internal documents.

NOVO NORDISK ANNUAL REPORT 2016

INDEPENDENT AUDITOR’S REPORT

Uncertain tax positions
The Group operates in a complex multinational tax environment and there 
are open tax and transfer pricing cases with domestic and foreign tax 
authorities.

We have focused on this area as the amounts involved are potentially 
material and the valuation of tax assets and liabilities is associated with 
uncertainty and judgement.

Refer to Note 2.6.

Statement on Management’s Review
Management is responsible for Management’s Review (pp 1– 56 and p 97).

Our opinion on the fi nancial statements does not cover Management’s 
Review, and we do not express any form of assurance conclusion thereon.

In connection with our audit of the fi nancial statements, our responsibility 
is to read Management’s Review and, in doing so, consider whether 
Management’s Review is materially inconsistent with the fi nancial 
statements or our knowledge obtained in the audit, or otherwise appears 
to be materially misstated. 

Moreover, we considered whether Management’s Review includes the 
disclosures required by the Danish Financial Statements Act. 

Based on the work we have performed, in our view, Management’s 
Review is in accordance with the Consolidated fi nancial statements and the 
Financial statements of the Parent Company and has been prepared in 
accordance with the requirements of the Danish Financial Statements Act. 
We did not identify any material misstatement in Management’s Review. 

Management’s Responsibility for the Financial Statements
Management is responsible for the preparation of Consolidated fi nancial 
statements that give a true and fair view in accordance with International 
Financial Reporting Standards as adopted by the EU and further 
requirements in the Danish Financial Statements Act and for the 
preparation of Financial statements of the Parent Company that give a 
true and fair view in accordance with the Danish Financial Statements Act, 
and for such internal control as Management determines is necessary to 
enable the preparation of fi nancial statements that are free from material 
misstatements, whether due to fraud or error.

In preparing the fi nancial statements, Management is responsible for 
assessing the Group’s and Parent Company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and 
using the going concern basis of accounting unless Management either 
intends to liquidate the Group or Parent Company or to cease operations, 
or has no realistic alternative but to do so.

INDEPENDENT AUDITOR’S REPORT

109

We have tested relevant controls regarding capture of data and 
completeness and how Management assesses the need for a provision.

In understanding and evaluating Management’s judgements, we have 
considered the status of recent and current tax authority audits and 
enquiries, the outcome of previous claims, judgemental positions taken in 
tax returns and current year estimates and developments in the tax 
environment.

In addition, we have used our own local and international tax specialists, 
evaluated the adequacy of Management’s key assumptions and read 
correspondence with tax authorities to assess the valuation of tax assets 
and liabilities.

Auditor’s Responsibilities for the Audit of the Financial 
Statements
Our objectives are to obtain reasonable assurance about whether the 
fi nancial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs and the 
additional requirements applicable in Denmark will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error 
and are considered material if, individually or in the aggregate, they could 
reasonably be expected to infl uence the economic decisions of users taken 
on the basis of these fi nancial statements.

As part of an audit in accordance with ISAs and the additional requirements 
applicable in Denmark, we exercise professional judgement and maintain 
professional scepticism throughout the audit. We also: 

•  Identify and assess the risks of material misstatement of the fi nancial 
statements, whether due to fraud or error, design and perform audit 
procedures responsive to those risks, and obtain audit evidence that is 
suffi cient and appropriate to provide a basis for our opinion. The risk of 
not detecting a material misstatement resulting from fraud is higher 
than for one resulting from error, as fraud may involve collusion, forgery, 
intentional omissions, misrepresentations or the override of internal 
control.

•  Obtain an understanding of internal control relevant to the audit in order 
to design audit procedures that are appropriate in the circumstances, but 
not for the purpose of expressing an opinion on the effectiveness of the 
Group’s and the Parent Company’s internal control.

•  Evaluate the appropriateness of accounting policies used and the 

reasonableness of accounting estimates and related disclosures made by 
Management.

•  Conclude on the appropriateness of Management’s use of the going 

concern basis of accounting and based on the audit evidence obtained, 
whether a material uncertainty exists related to events or conditions that 
may cast signifi cant doubt on the Group’s and the Parent Company’s 
ability to continue as a going concern. If we conclude that a material 
uncertainty exists, we are required to draw attention in our auditor’s 
report to the related disclosures in the fi nancial statements or, if such 
disclosures are inadequate, to modify our opinion. Our conclusions are 
based on the audit evidence obtained up to the date of our Auditor’s 
Report. However, future events or conditions may cause the Group or the 
Parent Company to cease to continue as a going concern.

INDEPENDENT AUDITOR’S REPORT

NOVO NORDISK ANNUAL REPORT 2016

 
110

INDEPENDENT AUDITOR’S REPORT 

• Evaluate the overall presentation, structure and content of the fi nancial

statements, including the disclosures, and whether the fi nancial
statements represent the underlying transactions and events in a manner
that achieves fair presentation.

• Obtain suffi cient appropriate audit evidence regarding the fi nancial
information of the entities or business activities within the Group to
express an opinion on the Consolidated fi nancial statements. We
are responsible for the direction, supervision and performance of the
group audit. We remain solely responsible for our audit opinion.

We communicate with those charged with governance (the Board of 
Directors) regarding, among other matters, the planned scope and timing 
of the audit and signifi cant audit fi ndings, including any signifi cant 
defi ciencies in internal control that we identify during our audit.

We also provide those charged with governance with a statement that we 
have complied with relevant ethical requirements regarding independence, 
and to communicate with them all relationships and other matters that may 
reasonably be thought to bear on our independence, and where applicable, 
related safeguards.

From the matters communicated with those charged with governance, 
we determine those matters that were of most signifi cance in the audit of 
the fi nancial statements of the current period and are therefore the key 
audit matters. We describe these matters in our Auditor’s Report unless 
law or regulation precludes public disclosure about the matter or when, in 
extremely rare circumstances, we determine that a matter should not be 
communicated in our report because the adverse consequences of doing so 
would reasonably be expected to outweigh the public interest benefi ts of 
such communication. 

Bagsværd, 1 February 2017

PricewaterhouseCoopers
Statsautoriseret Revisionspartnerselskab (CVR no. 3377 1231)

Mogens Nørgaard Mogensen 
State Authorised Public Accountant 

Torben Jensen
State Authorised Public Accountant

NOVO NORDISK ANNUAL REPORT 2016

INDEPENDENT AUDITOR’S REPORT

INDEPENDENT LIMITED ASSURANCE REPORT ON THE SOCIAL 
AND ENVIRONMENTAL REPORTING

INDEPENDENT ASSURANCE REPORT

111

To the Stakeholders of Novo Nordisk A/S

We have undertaken a limited assurance engagement of the consolidated 
social and environmental information of the Annual Report (the report) of 
Novo Nordisk A/S for 2016 which comprises parts of the Management’s 
Review (pp 11–13, and 15) and the Consolidated social and environmental 
statements on pp 98 –106. The assurance engagement have also covered 
the nature and extent of Novo Nordisk’s adherence to the AA1000 
AccountAbility Principles Standard (2008) (AA1000APS) principles 
(inclusivity, materiality and responsiveness) with respect to stakeholder 
dialogue.

Novo Nordisk’s responsibility for the consolidated social 
and environmental information
Novo Nordisk’s management is responsible for preparation of the 
consolidated social and environmental information (the information) in 
accordance with the accounting policies described on pp 99 –106 and 
for the Novo Nordisk approach towards adherence to AA1000APS. This 
responsibility includes design, implementation and maintenance of internal 
controls relevant to ensure that data are free from material misstatements, 
whether due to fraud or error.

Our independence and quality control
We have complied with the Code of Ethics for Professional Accountants 
issued by the International Ethics Standards Board for Accountants, which 
includes independence and other ethical requirements founded on 
fundamental principles of integrity, objectivity, professional competence 
and due care, confi dentiality and professional behavior. We also qualify 
as independent as defi ned by the AA1000 Assurance Standard (2008) 
(AA1000AS). The fi rm applies International Standard on Quality Control 1 
and accordingly maintains a comprehensive system of quality control includ-
ing documented policies and procedures regarding compliance with ethical 
requirements, professional standards and applicable legal and regulatory 
requirements. Our work was carried out by an independent multidisciplinary 
team with experience in sustainability reporting and assurance.

Our responsibility
Our responsibility is to express a limited assurance conclusion on the 
information in the report based on the procedures we have performed 
and the evidence we have obtained. Furthermore, our responsibility is, by 
applying the AA1000AS, to express a moderate assurance conclusion 
and make recommendations for the nature and extent of Novo Nordisk’s 
adherence to the AA1000APS principles.

We conducted our limited assurance engagement in accordance with 
International Standard on Assurance Engagements 3000, “Assurance 
Engagements other than Audits or Reviews of Historical Financial 
Information”, issued by the International Auditing and Assurance Standards 
Board. ISAE 3000 requires that we plan and perform this engagement 
to obtain limited assurance about whether the information are free from 
material misstatement.

A limited assurance engagement undertaken in accordance with ISAE 3000 
involves assessing the suitability of Novo Nordisk’s use of stated accounting 
policies as the basis for the preparation of the information. Furthermore, 
it involves assessing the risks of material misstatement of the information 
whether due to fraud or error, responding to the assessed risks as 
necessary in the circumstances, and evaluating the overall presentation of 
the information. A limited assurance engagement is substantially less in 
scope than a reasonable assurance engagement in relation to both the risk 
assessment procedures, including an understanding of internal control, and 
the procedures performed in response to the assessed risks.

Moreover, we have planned our work based on the AA1000AS to perform a 
Type 2 engagement and to obtain moderate assurance regarding the nature 
and extent of Novo Nordisk’s adherence to the principles of inclusivity, 
materiality and responsiveness.

The procedures we performed were based on our professional judgment 
and included inquiries, observation of processes performed, inspection of 
documents, analytical procedures, evaluating the appropriateness of 
quantifi cation methods and reporting policies, and agreeing or reconciling 
with underlying records.

We conducted interviews with members of Executive Management, 
Corporate Sustainability, Region North America and an external stakeholder 
engaged in the Cities Changing Diabetes programme in Houston, USA. 
We have assessed Novo Nordisk’s adherence to the principles of inclusivity, 
materiality and responsiveness and confi rmed the existence of systems and 
procedures to support Novo Nordisk’s Triple Bottom Line governance and 
stakeholder relationships. Our work focused on how the UN Sustainable 
Development Goals (SDGs) are aligned with the business strategy and the 
Cities Changing Diabetes programme.

The procedures performed in a limited assurance engagement vary in 
nature and timing from, and are less in extent than for, a reasonable 
assurance engagement. Consequently, the level of assurance obtained 
in a limited assurance engagement is substantially lower than the assurance 
that would have been obtained had we performed a reasonable 
assurance engagement. Accordingly, we do not express a reasonable 
assurance opinion about whether Novo Nordisk’s consolidated social and 
environmental information have been prepared, in all material respects, in 
accordance with the social and environmental accounting policies applied 
and stated on pp 99 –106.

Limited assurance conclusion
Based on the procedures we have performed and the evidence we have 
obtained, nothing has come to our attention that causes us to believe that 
the consolidated social and environmental information presented in 
Novo Nordisk’s 2016 annual report are not prepared, in all material aspects, 
in accordance with the social and environmental accounting policies as 
stated on pp 99 –106.

Furthermore, nothing has come to our attention causing us to believe that 
Novo Nordisk does not adhere to the AA1000APS principles.

Observations and recommendations
According to AA1000AS, we are required to include observations and 
recommendations for improvements in relation to adherence to the 
AA1000APS principles. We have no signifi cant recommendations regarding 
inclusivity, materiality and responsiveness.

Regarding inclusivity
Novo Nordisk continues to demonstrate a strong commitment to account-
ability with systems and processes in place to support stakeholder engage-
ment around sustainability issues. Stakeholder inclusivity is integrated 
across the business and in new initiatives. Novo Nordisk has continued to 
engage and include stakeholders in the initiatives to help citizens at risk 
of diabetes and people living with diabetes. Stakeholder engagement has 
also been extended to address the relevant SDGs.

Regarding materiality
Novo Nordisk continues to discuss, evaluate and determine  material issues 
on an ongoing basis through a number of core business processes. The 
Social and Environmental Committee further strengthens the alignment 
of business strategy and the material societal challenges as set out in the 
SDGs. Work is ongoing to quantify the impacts of Novo Nordisk’s activities 
and contribution to the delivery on the SDGs.

Regarding responsiveness
Novo Nordisk’s commitment to being responsive to stakeholder needs and 
concerns is evident from the increasing involvement and focus, at both 
international, country and city level, on care and prevention of diabetes and 
other chronic diseases and also on responding to the SDGs. Novo Nordisk is 
considered to be understanding of and responsive to stakeholder concerns 
within the Cities Changing Diabetes programme and other strategic 
stakeholder engagement activities.

Bagsværd, 1 February 2017

PricewaterhouseCoopers
Statsautoriseret Revisionspartnerselskab (CVR no. 3377 1231)

Mogens Nørgaard Mogensen 
State Authorised Public Accountant 

Torben Jensen
State Authorised Public Accountant

INDEPENDENT ASSURANCE REPORT

NOVO NORDISK ANNUAL REPORT 2016

 
112 ADDITIONAL INFORMATION

PRODUCT
OVERVIEW

DIABETES CARE 

A selection of 
Novo Nordisk‘s injection devices. 

NEW-GENERATION INSULIN AND COMBINATIONS
•  Tresiba®, insulin degludec
•  Ryzodeg®, insulin degludec/insulin aspart
•  Xultophy®, insulin degludec/liraglutide

OTHER INSULIN DELIVERY SYSTEMS
•  PumpCart®, NovoRapid® cartridge to be used in pump
•  Cartridge
•  Vial

MODERN INSULIN
•  Levemir®, insulin detemir
•  NovoRapid®, insulin aspart
•  NovoRapid® PumpCart®, pre-filled insulin pump cartridge
•  NovoMix® 30, biphasic insulin aspart
•  NovoMix® 50, biphasic insulin aspart
•  NovoMix® 70, biphasic insulin aspart

HUMAN INSULIN
•  Insulatard®, isophane (NPH) insulin
•  Actrapid®, regular human insulin
•  Mixtard® 30, biphasic human insulin
•  Mixtard® 40, biphasic human insulin
•  Mixtard® 50, biphasic human insulin

GLUCAGON-LIKE PEPTIDE-1
•  Victoza®, liraglutide

OTHER PRE-FILLED INSULIN DELIVERY SYSTEMS
•  FlexTouch®, U100, U200
•  FlexPen®
•  InnoLet®

OBESITY CARE

GLUCAGON-LIKE PEPTIDE-1
•  Saxenda®, liraglutide 3 mg

BIOPHARMACEUTICALS 

HAEMOPHILIA
•   NovoSeven®, recombinant factor VIIa, also available with pre-filled 

syringe in an increasing number of countries

•  NovoEight®, recombinant factor VIII
•  NovoThirteen®, recombinant factor XIII

HUMAN GROWTH HORMONE
•  Norditropin®, somatropin (rDNA origin)
•  Norditropin® FlexPro®, pre-filled multidose delivery system
•  Norditropin® NordiFlex®, pre-filled multidose delivery system
•  Norditropin® NordiLet®, pre-filled multidose delivery system
•  Norditropin® SimpleXx®, durable multidose delivery system
•  NordiPen®
•  PenMate®, automatic needle inserter (for NordiPen®  

and NordiFlex®) 

INSULIN PENS
•  NovoPen® 5
•  NovoPen® 4
•  NovoPen® 3 
•  NovoPen Echo®, with memory function

NEEDLES
•  NovoFine® Plus
•  NovoFine® 
•  NovoTwist® 
•  NovoFine® AutoCover 

ORAL ANTIDIABETIC AGENTS
•  NovoNorm®, repaglinide

GLUCAGON
•  GlucaGen®, glucagon for diagnostic use
•  GlucaGen® Hypokit, glucagon emergency kit for severe 

hypoglycaemia

HORMONE REPLACEMENT THERAPY
•  Vagifem®, estradiol hemihydrate
•  Activelle®, estradiol/norethisterone acetate
•  Kliogest®, estradiol/norethisterone acetate
•  Novofem®, estradiol/norethisterone acetate
•  Trisequens®, estradiol/norethisterone acetate
•  Estrofem®, estradiol

The product overview on this page makes reference to our 2016 product offering. The names used are European product trade 
names with accompanying generic names. Trade and generic names may differ in other markets.

NOVO NORDISK ANNUAL REPORT 2016 
MORE INFORMATION
AND REFERENCES
ADDITIONAL REPORTING

Novo Nordisk provides additional disclosure to satisfy legal 
requirements and stakeholder interests. Additional reports 
can be downloaded from novonordisk.com/annualreport.

MATERIALITY
Information deemed material for providers of financial 
capital in their decision-making is included in the Annual 
Report, ie of such relevance and importance that it could 
substantively influence their assessments of Novo Nordisk’s 
ability to create value over the short, medium and long term.

ANNUAL REPORT
The full statutory Annual Report is available online at 
novonordisk.com/annualreport.

A printed extract excluding the financial statements of 
the parent company is available in English.

This Annual Report is prepared in accordance with the 
International Financial Reporting Standards and the 
Danish Financial Statements Act. Moreover, it meets the 
requirements of an integrated report, as per the Inter  - 
national Integrated Reporting Framework. 

An shortened, printed version, consisting of the Manage-
ment review and excerpts from the consolidated state - 
ments, is available in Danish. 

NEWS AND UPDATES

FOR MORE NEWS FROM NOVO NORDISK, VISIT
novonordisk.com/investors
novonordisk.com/media
novonordisk.com/sustainability

FORM 20-F
The Form 20-F is filed using a standardised reporting 
form so that investors can evaluate the company 
alongside US domestic equities. It is an annual reporting 
requirement by the US Securities and Exchange 
Commission (SEC) for foreign private issuers with equity 
shares listed on exchanges in the United States. 

CORPORATE GOVERNANCE REPORT
The corporate governance report discloses Novo 
Nordisk’s compliance with Danish Corporate Governance 
Recommendations to meet requirements of the Danish 
Financial Statements Act. 

UNITED NATIONS GLOBAL COMPACT
The Communication on Progress to the UN Global 
Compact is a voluntary reporting on performance 
towards its 10 principles on human rights, labour rights, 
environment and anti-corruption and additional progress 
reporting on corporate sustainability leadership and UN 
goals. It complements the Annual Report to meet the 
requirements of the Danish Financial Statements Act, 
sections 99a and 99b, on corporate responsibility and 
gender diversity. It also adheres to the UN Guiding 
Principles Reporting Framework on respect of human 
rights. 

References: 1. International Diabetes Federation. IDF Diabetes Atlas, 7th edn. Brussels, Belgium. International Diabetes Federation 2015. 2. World Health Organization. 
Obesity and Overweight. Fact sheet No 311. January 2015. 3. Stonebraker JS, et al. A study of variations in the reported haemophilia A prevalence around the world. 
Haemophilia, 2010; 16:20–32.4. EFPIA (n.d.). Growth Problems. From http://www.efpia.eu/diseases/68/59/Growth-Problems. 5. Novo Nordisk. Internal data on file. 2016. 6. 
Hart JT. Rule of Halves: implications of increasing diagnosis and reducing dropout for future workload and prescribing costs in primary care. Br J Gen Pract 1992; 42(356):116–
119. 7. United Nations, Department of Economic and Social Affairs. Population Division 2014. World Urbanization Prospects: The 2014 Revision, Highlights (ST/ESA/
SER.A/352). 8. UK Prospective Diabetes Study (UKPDS). Diabetologia, 1991; 34(12):877–890. 9. ACCISS (2015). Fact Sheet on Inequities and Inefficiencies in the global insulin 
market. Health Action International. From http://haiweb.org/wp-content/uploads/2015/11/ACCISS-Fact-Sheet-1-Inequalities-in-Insulin-Market.pdf. Accessed September 
2016.10. Stratton IM. Association of glycaemia with macrovascular and microvascular complications of type 2 diabetes (UKPDS 35): prospective observational study. BMJ 321. 
2000;(7258):405–412. 11. Matheus AS, Tannus LR, Cobas RA, Palma CC, Negrato CA, Gomes & MB. Impact of diabetes on cardiovascular disease: an update. Int J Hypertens 
2013; 2013:653789–653789. 12. American Heart Association (4 November 2016). Cardiovascular Disease & Diabetes. From http://www.heart.org/HEARTORG/Conditions/
More/Diabetes/WhyDiabetesMatters/Cardiovascular-Disease-Diabetes_UCM_313865_Article.jsp#.WHN54dIrKUk. 13. Marso SP, et al. Liraglutide and Cardiovascular 
Outcomes in Type 2 Diabetes. New England Journal of Medicine 2016; 375(18):1797–1799. 14. Pfeffer MA, et al. Lixisenatide in Type 2 Diabetes and Acute Coronary 
Syndrome. New England Journal of Medicine 2016; 374(11):1094–1096. 15. Marso SP, et al. Semaglutide and Cardiovascular Outcomes in Patients with Type 2 Diabetes. New 
England Journal of Medicine 2016; 375:1834–44. 16. Cities Changing Diabetes (2015). Urban Diabetes. Understanding the Challenges and Opportunities. 17. Rosenbaum M, 
Kissileff HR, Mayer LE, et al. Energy intake in weight-reduced humans. Brain Res. 2010; 1350:95–102. 18. Wadden TA, et al. Weight maintenance and additional weight loss 
with liraglutide after low-calorie-diet-induced weight loss: The SCALE Maintenance randomized study.International Journal of Obesity 2013; 37(11):1443–1451. doi:10.1038/
ijo.2013.120. 19. Garrido C, et al. Quality of life (QOL) and well-being of haemophilia patients and parents managing haemophilia: Hero study analysis. Haemophilia 2012; 
18(3):177. 20. Stonebraker JS, Bolton-Maggs PHB, Michael Soucie JM, Walker I & Brooker M. A study of variations in the reported haemophilia B prevalence around the world. 
Haemophilia, 2012; 18(3):e91–4. 21. Center for Medicare and Medicaid Services (July 2016). National Health Expenditures Fact Sheet. From https://www.cms.gov/
research-statistics-data-and-systems/statistics-trends-and-reports/nationalhealthexpenddata/nhe-fact-sheet.html. 22. Gallup-Healthways (October 2016). Gallup-
Healthways Well-Being Index. From http://www.well-beingindex.com/ 23. Kaiser Family Foundation (22 September 2015). 2015 Employer Health Benefits Survey – Summary 
Of Findings. From http://kff.org/report-section/ehbs-2015-summary-of-findings/. 24. Pharma (2015). Prescription Medicines: Cost in Context. From http://phrma-docs.
phrma.org/sites/default/files/pdf/prescription-medicines-costs-in-context.pdf. 25. Centers for Disease Control and Prevention (25 July 2016). Diabetes. Working to Reverse 
the US Epidemic: At A Glance 2016. From https://www.cdc.gov/chronicdisease/resources/publications/aag/diabetes.htm. 26. American Diabetes Association. Economic costs 
of diabetes in the U.S. in 2012. Diabetes Care 2013; 36:1033–1046. 27. Centers for Disease Control and Prevention (1 September 2016). Adult Obesity Facts. From https://
www.cdc.gov/obesity/data/adult.html. 28. Cawley J & Meyerhoefer C. The medical care costs of obesity: an instrumental variables approach. Journal of Health Economics. 
2012; 31(1):219–230. 29. Finkelstein EA, et al. Obesity and Severe Obesity Forecasts Through 2030. American Journal of Preventive Medicine 2012; 42(6), 56 3–570. 30. 
Deloitte (2016). Battling Costs While Improving Care. 2016 Global Healthcare Outlook. 31. OECD Development Centre (2015). Latin American Economics Outlook 2016. From 
http://www.oecd-ilibrary.org/development/latin-american-economic-outlook-2016_9789264246218-en 32. International Monetary Fund (October 2016). World Economic 
Outlook Database. From www.imf.org. 33. World Health Organization (2014). From www.who.int 34. World Bank Group. 2017. Global Economic Prospects, January 2017. 
Weak Investment in Uncertain Times. Washington, DC: World Bank. 35. Worldwide Governance Indicators (2017). From info.worldbank.org/governance/wgi/#home. 36. 
European Commission. Joint Report on Health Care and Long-Term Care Systems & Fiscal Sustainability. Institutional Paper 037. October 2016. 37. China Joint Study 
Partnership (2016). Deepening Health Reform in China. Policy Summary. 38. International Monetary Fund (27 April 2016). Regional Economic Outlook, Western Hemisphere, 
Managing Transitions and Risks. World Economic and Financial Surveys. 

Market data on pp 16, 17 and 37 are from IMS MIDAS Health 2016.

Design and production: ADtomic Communications. Accounts and notes: Team2Graphics. Printing: Bording PRO as, February 2017. Photography: Yasuhiro 
Nakaoka, Jesper Edvardsen, Ulrik Jantzen, Jesper Westley Jørgensen, Tobias Selnæs Markussen, Gerardo Larios García, Thomas Larsen, Ted Fahn, Rob Taub, Jennifer 
Ludwig, Bruce McCarthy and Willi Hansen.

FINANCIAL
CALENDAR
2017

23 MARCH 
2017

Annual General 
Meeting 2017

24 MARCH 
2017

Ex-dividend

27 MARCH 
2017

Record date

28 MARCH 
2017

Payment, B shares

4 APRIL 
2017

Payment, ADRs

3 MAY 
2017

Financial Statements 
for the first three 
months of 2017

9 AUGUST 
2017

Financial Statements
for the first six months 
of 2017

18 AUGUST 
2017

Ex-dividend

21 AUGUST 
2017

Record date

22 AUGUST 
2017

Payment, B shares

29 AUGUST 
2017

Payment, ADRs

1 NOVEMBER 
2017

Financial Statements
for the first nine 
months of 2017

FINANCIAL
CALENDAR
2018

1 FEBRUARY 
2018

Financial Statement for 
the full year 2017

114

FINANCIAL STATEMENTS OF THE PARENT COMPANY 

FINANCIAL STATEMENTS OF
THE PARENT COMPANY 2016

The following pages comprise the fi nancial statements of the parent company, being the legal entity Novo Nordisk A/S. Apart from ownership of the 
subsidiaries in the Novo Nordisk Group, the activity within the parent company mainly comprises sales, research and development, production, corporate 
activities and support functions.

INCOME STATEMENT
FOR THE YEAR ENDED 31 DECEMBER

BALANCE SHEET
AT 31 DECEMBER

DKK million 

Note 

2016 

2015

DKK million 

Note 

2016 

2015

Sales  
Cost of goods sold 

Gross profi t 

Sales and distribution costs 
Research and development costs 
Administrative costs 
Other operating income, net 
Non-recurring income from the partial 
divestment of NNIT A/S  

Operating profi t 

Profi t in subsidiaries, net of tax 
Financial income 
Financial expenses 

Profi t before income taxes 

Income taxes 

2 
3 

3 
3 
3 

9 
4 
4 

68,671 
11,496 

65,911
11,974

57,175 

53,937

19,768 
11,974 
1,736 
1,861 

14,528
11,265
1,686
3,644

– 

1,732

ASSETS

Intangible assets 
Property, plant and equipment 
Financial assets 

Total fi xed assets 

Raw materials 
Work in progress 
Finished goods 

25,558 

30,102

Inventories 

17,817 
192 
847 

14,800
554
6,099

42,720 

39,357

Trade receivables 
Amounts owed by affi liated companies 
Tax receivables  
Other receivables 

5 

4,929 

4,734

Receivables 

Net profi t for the year 

37,791 

34,623

Deferred income tax assets 
Marketable securities  
Derivative fi nancial instruments 
Cash at bank and on hand 

Total current assets 

Total assets 

EQUITY AND LIABILITIES

Share capital 
Net revaluation reserve according to 
the equity method 
Development costs reserve 
Retained earnings 

Total equity 

Deferred income tax liabilities 
Other provisions 

Total provisions 

Current debt 
Derivative fi nancial instruments 
Trade payables 
Amounts owed to affi liated companies 
Tax payables 
Other liabilities 

Current liabilities 

Total liabilities 

7 
8 
9 

1,775 
20,825 
22,166 

1,918
17,797
16,057

6 

44,766 

35,772

1,809 
7,284 
2,090 

1,541
6,503
1,524

11,183 

9,568

1,648 
13,112 
1,209 
807 

1,729
10,752
3,708
624

16,776 

16,813

268 
2,007 
529 
17,560 

1,668
3,539
304
15,493

48,323 

47,385

93,089 

83,157

510 

520

8,948 
962 
34,278 

4,977
860
40,001

44,698 

46,358

6 
10 

10 

– 
800 

800 

19 
2,578 
2,266 
37,134 
163 
5,431 

15
717

732

778
1,382
2,288
26,380
188
5,051

47,591 

36,067

47,591 

36,067

NOVO NORDISK ANNUAL REPORT 2016

THE PARENT COMPANY

Total equity and liabilities 

93,089 

83,157

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENTS OF THE PARENT COMPANY

115

STATEMENT OF CHANGES IN EQUITY

DKK million 

Balance at the beginning of the year 
Appropriated from Net profi t for the year 
Total dividend 
Appropriated from Net profi t for the year to Net revaluation reserve  
Effect of cash fl ow hedges transferred to the Income statement 
Fair value adjustments of cash fl ow hedges for the year  
Interim dividends paid during the year 
Dividends paid for previous year 
Share-based payments (note 3) 
Tax credit related to restricted stock units 
Purchase of treasury shares 
Sale of treasury shares 
Reduction of the B share capital 
Exchange rate adjustments of investments in subsidiaries  
Development costs 
Other adjustments 

Share 
capital 

Net 
revaluation 
reserve 

Development 
cost reserve 

520 

4,977 

860 

3,971 

(10) 

102 

Retained 
earnings 

40,001 
14,772 
19,048 

614 
(1,742) 
(7,600) 
(16,230) 
163 
102 
(15,057) 
– 
10 
(7) 
(102) 
306 

2016 

2015

46,358 
14,772 
19,048 
3,971 
614 
(1,742) 
(7,600) 
(16,230) 
163 
102 
(15,057) 
– 
– 
(7) 
– 
306 

40,294
21,443
16,230
(3,050)
2,162
(614)
–
(12,905)
246
9
(17,229)
33
–
(669)
–
408

Balance at the end of the year 

510 

8,948 

962 

34,278 

44,698 

46,358

Proposed appropriation of net profi t:
Interim dividend for the year 
Final dividend for the year 
Appropriated to Net revaluation reserve 
Transferred to Retained earnings 

Distribution of net profi t 

7,600 
11,448 
3,971 
14,772 

–
16,230
(3,050)
21,443

37,791 

34,623

Please refer to note 4.1 to the Consolidated fi nancial statements regarding average number of shares, treasury shares and total number of A and B shares in 
Novo Nordisk A/S. 

THE PARENT COMPANY

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3  EMPLOYEE COSTS

DKK million 

Wages and salaries 
Share-based payment costs 
Pensions 
Other social security contributions  
Other employee costs 

2016 

2015

11,032 
163 
996 
230 
326 

10,012
246
902
216
335

Total employee costs for the year 

12,747 

11,711

Employee costs capitalised as intangible assets 
and property, plant and equipment 
Change in employee costs capitalised as inventories 

(236) 
(145) 

(103)
(145)

Total employee costs in the Income statement 

12,366 

11,463

For information regarding remuneration to the Board of Directors and 
Executive Management, please refer to ‘Remuneration’ on pp 50 –53 and 
note 2.4 to the Consolidated fi nancial statements. 

Average number of full-time 
employees in Novo Nordisk A/S 

2016 

2015

16,683 

15,437

4  FINANCIAL INCOME AND 
FINANCIAL EXPENSES

DKK million 

2016 

2015

Interest income relating to subsidiaries  
Income from associate company 
Other fi nancial income 

Total fi nancial income 

Interest expenses relating to subsidiaries  
Foreign exchange loss (net)  
Other fi nancial expenses 

Total fi nancial expenses 

5  INCOME TAXES

111 
64 
17 

192 

50 
324 
473 

847 

88
47
419

554

16
648
5,435

6,099

Uncertain tax positions are presented individually as part of Tax receivables/
Tax payables. 

116

FINANCIAL STATEMENTS OF THE PARENT COMPANY 

NOTES

1  ACCOUNTING POLICIES

The fi nancial statements of the parent company have been prepared in 
accordance with the Danish Financial Statements Act (Class D) and other 
accounting regulations for companies listed on NASDAQ Copenhagen. 

The accounting policies for the fi nancial statements of the parent company 
are unchanged from the last fi nancial year. The accounting policies are the 
same as for the Consolidated fi nancial statements with the adjustments 
described below. For a description of the accounting policies of the Group, 
please refer to the Consolidated fi nancial statements, pp 63– 64.

No separate statement of cash fl ows has been prepared for the parent 
company; please refer to the Statement of cash fl ows for the Group on p 60.

SUPPLEMENTARY ACCOUNTING POLICIES FOR 
THE PARENT COMPANY

Financial assets

In the fi nancial statements of the parent company, investments in 
subsidiaries are recorded under the equity method, using the respective 
share of the net asset values in subsidiaries. Net profi t of subsidiaries less 
unrealised intra-Group profi ts is recorded in the Income statement of the 
parent company.

To the extent net profi t exceeds declared dividends from such companies, 
net revaluation of investments in subsidiaries is transferred to Net 
revaluation reserve under Equity according to the equity method. Profi ts in 
subsidiaries are disclosed as profi t after tax.

Fair value adjustments of fi nancial assets categorised as ‘Available for sale’ 
are recognised in the Income statement.

Tax

For Danish tax purposes, the parent company is assessed jointly with its 
Danish subsidiaries. The Danish jointly taxed companies are included in a 
Danish on-account tax payment scheme for Danish corporate income tax. 
All current taxes under the scheme are recorded in the individual 
companies. Novo Nordisk A/S and its Danish subsidiaries are included in 
the joint taxation of the parent company, Novo A/S.

Novo Nordisk recognises deferred income tax assets if it is probable that 
suffi cient taxable income will be available in the future against which the 
temporary differences can be utilised. 

Equity

The new Danish Financial Statements Act effective from 1 January 2016 
requires an equity reserve corresponding to capitalised development costs. 
The effect at the beginning of the year is DKK 860 million, which is the 
carrying amount of development costs prior to 1 January 2016.

2  SALES

DKK million 

Sales by business segment
Diabetes and obesity care 
Biopharmaceuticals 

Total sales 

Sales by geographical segment
USA 
Europe 
International Operations 
Region China 
Pacifi c 

Total sales 

2016 

2015

68,472 
199 

65,665
246

68,671 

65,911

33,398 
13,197 
9,609 
7,234 
5,233 

32,234
13,861
9,184
6,316
4,316

68,671 

65,911

Sales are attributed to geographical segment based on location of the 
customer. For defi nitions of segments, please refer to note 2.2 to the 
Consolidated fi nancial statements.

NOVO NORDISK ANNUAL REPORT 2016

THE PARENT COMPANY

 
6  DEFERRED INCOME TAX ASSETS/(LIABILITIES)

DKK million 

Net deferred tax asset/(liability) at 1 January 
Income/(charge) to the Income statement 
Income/(charge) to Equity 

Net deferred tax asset/(liability) at 31 December 

FINANCIAL STATEMENTS OF THE PARENT COMPANY

117

2016 

1,653 
(1,375) 
(10) 

268 

2015

1,484
94
75

1,653

The Danish corporate tax rate was 22% in 2016 (23.5% in 2015). Deferred tax has been calculated based on expected realisation, refl ecting the reduction in 
the Danish corporate tax rate. The effect of the change, DKK 0 million (DKK 102 million in 2015), is included in total deferred income tax.

7  INTANGIBLE ASSETS

DKK million 

Cost at the beginning of the year 
Additions during the year 
Disposals during the year 

Cost at the end of the year 

Amortisation at the beginning of the year 
Amortisation during the year 
Impairment losses for the year 
Amortisation and impairment losses reversed on disposals during the year 

Amortisation at the end of the year 

Carrying amount at the end of the year 

2016 

3,363 
414 
– 

3,777 

1,445 
141 
416 
– 

2,002 

2015

2,205
1,158
–

3,363

1,081
121
243
–

1,445

1,775 

1,918

Intangible assets primarily relate to patents and licences, internally developed software, and costs related to major IT projects.

8  PROPERTY, PLANT AND EQUIPMENT

DKK million 

Cost at the beginning of the year 
Additions during the year 
Disposals during the year 
Transfer from/(to) other items 

Land and 
buildings 

Plant and 
machinery 

Other 
equipment 

Assets in 
course of 
construction 

2016 

2015

12,805 
1,217 
(138) 
611 

16,638 
161 
(401) 
884 

2,303 
234 
(30) 
209 

6,209 
3,172 
– 
(1,704) 

37,955 
4,784 
(569) 
– 

34,571
3,856
(472)
–

Cost at the end of the year 

14,495 

17,282 

2,716 

7,677 

42,170 

37,955

Depreciation and impairment losses at the beginning of the year 
Depreciation for the year 
Impairment losses for the year 
Depreciation reversed on disposals during the year 

5,715 
538 
10 
(127) 

12,871 
898 
19 
(369) 

1,572 
167 
78 
(27) 

20,158 
1,603 
107 
(523) 

18,885
1,653
48
(428)

Depreciation and impairment losses at the end of the year 

6,136 

13,419 

1,790 

– 

21,345 

20,158

Carrying amount at the end of the year 

8,359 

3,863 

926 

7,677 

20,825 

17,797

THE PARENT COMPANY

NOVO NORDISK ANNUAL REPORT 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
118

FINANCIAL STATEMENTS OF THE PARENT COMPANY 

9  FINANCIAL ASSETS

DKK million 

Cost at the beginning of the year 
Investments during the year 
Divestments during the year 

Cost at the end of the year 

Value adjustments at the beginning of the year 
Profi t/(loss) before tax 
Share of result after tax in associated companies 
Income taxes on profi t for the year 
Market value adjustment 
Dividends received 
Divestments during the year 
Effect of exchange rate adjustment 
Other adjustments 

Investments 
in subsidiaries 

Amounts 
owed by 
affi liates 

Investment 
in associated 
company 

Other 
securities 
and 
investments 

8,779 
75 
– 

8,854 

27,709 
17,050 

(4,936) 

(13,587) 
– 
(105) 
(252) 

1,467 
2,592 
(619) 

3,440 

(106) 

90 

153 

153 

47 

64 

(26) 

367 
50 
(48) 

369 

373 

(77) 

38 
(1) 

2016 

2015

10,766 
2,717 
(667) 

10,357
1,354
(945)

12,816 

10,766

28,023 
17,050 
64 
(4,936) 
(77) 
(13,613) 
38 
(16) 
(252) 

28,527
20,719
47
(3,882)
351
(17,408)
(472)
(12)
153

Value adjustments at the end of the year 

25,879 

(16) 

85 

333 

26,281 

28,023

Unrealised internal profi t at the beginning of the year 
Change for the year – charged to Income statement 
Effect of exchange rate adjustment 

Unrealised internal profi t at the end of the year 

(22,732) 
5,703 
98 

(16,931) 

– 

Carrying amount at the end of the year 

17,802 

3,424 

(22,732) 
5,703 
98 

(19,945)
(2,037)
(750)

– 

238 

– 

(16,931) 

(22,732)

702 

22,166 

16,057

Carrying amount of investments in subsidiaries does not include capitalised goodwill at the end of the year. For a list of companies in the Novo Nordisk Group, 
please refer to note 5.6 to the Consolidated fi nancial statements. 

10  OTHER PROVISIONS

13  COMMITMENTS AND CONTINGENCIES

2016 

2015

DKK million 

2016 

2015

DKK million 

Non-current 
Current 

Total other provisions 

800 
241 

1,041 

717
277

994

Provisions for pending litigations are recognised as Other provisions. 
Furthermore, as part of normal business Novo Nordisk issues credit notes for 
expired goods. Consequently, a provision for future returns is made, based 
on historical product return statistics. 

For information on pending litigations, please refer to note 3.6 to the 
Consolidated fi nancial statements.

11  RELATED PARTY TRANSACTIONS

For information on transactions with related parties, please refer to note 5.4 
to the Consolidated fi nancial statements.

12  FEE TO STATUTORY AUDITORS

DKK million 

Statutory audit  
Audit-related services 
Tax advisory services 
Other services 

2016 

2015

8 
3 
3 
1 

8
2
3
2

Total fee to statutory auditors 

15 

15

Commitments
Operating leases 
Research and development obligations 
Purchase obligations relating to investments 
in property, plant and equipment 
Other purchase obligations 
Guarantees given for subsidiaries 
Other guarantees 

Operating leases expiring 
within the following periods 
from the balance sheet date
Within one year 
Between one and fi ve years 
After fi ve years 

Total operating leases 

The operating lease costs for 2016 and 2015 were 
DKK 327 million and DKK 293 million respectively.

Security for debt
Land, buildings and equipment etc 
at carrying amount 

1,303 
3,406 

818 
4,485 
10,661 
192 

1,255
2,457

893
4,296
6,418
227

228 
709 
366 

209
642
404

1,303 

1,255

64 

74

Novo Nordisk A/S and its Danish subsidiaries are jointly taxed with the 
Danish companies in the Novo A/S Group. The joint taxation also covers 
withholding taxes in the form of dividend tax, royalty tax and interest 
tax. The Danish companies are jointly and individually liable for the joint 
taxation. Any subsequent adjustments to income taxes and withholding 
taxes may lead to a larger liability. The tax for the individual companies is 
allocated in full on the basis of the expected taxable income. 

For information on pending litigation and other contingencies, please refer 
to notes 3.6 and 5.3 to the Consolidated fi nancial statements.

NOVO NORDISK ANNUAL REPORT 2016

THE PARENT COMPANY

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Manato Ohara lives in 
Kanagawa, Japan, and 
has type 1 diabetes.

N
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Headquarters
Novo Nordisk A/S
Novo Allé
2880 Bagsværd
Denmark
Tel +45 4444 8888
CVR number 24 25 67 90
novonordisk.com

Investor Service
Enquiries and feedback concerning the  
Annual Report should be addressed to:
annualreport@novonordisk.com

Shareholders’ enquiries concerning 
dividend payments and shareholder 
accounts should be addressed to:
shareholder@novonordisk.com

ADR holders’ enquiries concerning dividend 
payments, transfer of ADR certificates, 
consolidation of accounts and tracking 
of ADRs should be addressed to:

JP Morgan Chase Bank, N.A.
PO Box 64504
4 New York Plaza, Floor 12
New York, NY 1004, USA
Attention: Depositary Receipts Group
Tel +1 800 990 1135
Tel +1 651 453 2128 
(From outside the United States)
jpmorgan.adr@wellsfargo.com