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NovoCure Limited

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FY2017 Annual Report · NovoCure Limited
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building a global  
oncology platform

NOVOCURE 2017 ANNUAL REP ORT

NOVOCURE 2017 ANNUAL REPORT

04

06

08

10

explore our world

letter to our shareholders

company highlights
CONSOLIDATED STATEMENT OF OPERATIONS

driving commercial adoption
EXPANDING REIMBURSEMENT

NIKKI WOOLFOLK, OPTUNE USER

MATT LOZANO, SENIOR DEVICE SUPPORT SPECIALIST

14

advancing our clinical pipeline
WE CAN LEVERAGE PHYSICS TO FIGHT CANCER

PROFESSOR IGNACE VERGOTE, CLINICAL TRIAL INVESTIGATOR

ORI FARBER, SENIOR MEDICAL MANAGER

20

building long-term shareholder value
POSITIONED FOR FUTURE GROWTH

SIGNIFICANT UNMET MEDICAL NEED

TOMOE KAMATA, SPECIAL PROJECT MANAGER

PRITESH SHAH, SENIOR VICE PRESIDENT OF THE AMERICAS

24

Novocure leadership

Sophie Blösch 
Optune user

2

33

3explore 
our world

Novocure Jersey 

Novocure Switzerland 

Novocure Germany 

ST. HELIER, JERSEY

LUCERNE, SWITZERLAND

MUNICH, GERMANY

CORPORATE HEADQUARTERS

GLOBAL SUPPLY CHAIN AND EMEA 

GERMAN COMMERCIAL OPERATIONS

COMMERCIAL OPERATIONS

Novocure Canada 

VANCOUVER,  
BRITISH COLUMBIA

CANADIAN CLINICAL TRIAL 

MANAGEMENT

Novocure New York 

NEW YORK CITY

U.S. COMMERCIAL OPERATIONS

Novocure New Hampshire 

PORTSMOUTH, NEW HAMPSHIRE

U.S. OPERATIONS

Novocure Pennsylvania 

MALVERN, PENNSYLVANIA

GLOBAL FINANCE, LEGAL AND 

INFORMATION TECHNOLOGY 

OPERATIONS

Novocure Japan 

TOKYO, JAPAN

JAPANESE OPERATIONS

Novocure Israel 

HAIFA, ISRAEL

GLOBAL RESEARCH AND 

DEVELOPMENT OPERATIONS

45to our  
shareholders

In 2017, Novocure’s efforts were focused on three objectives. First, bring Optune® to 
adult patients with glioblastoma (GBM) in our active markets. Second, advance our 
clinical pipeline for a range of solid tumor cancers in which we believe Tumor Treating 
Fields can help patients. Finally, operate in a way that is fiscally responsible and 
begin to realize leverage within our organization. We are happy to report to you, our 
shareholders, that we made measurable progress toward these objectives in 2017.

Last year marked a year of solid performance in our 
commercial business. We expanded the number of active 
patients on treatment by 68 percent and grew the number 
of prescriptions written for Optune by 47 percent 
compared to 2016. We improved patient access to our 
therapy by continuing to sign contracts with private payers 
in the United States and by gaining national reimbursement 
approvals in Austria and Japan. We started the formal 
process toward national reimbursement in Germany. 

In December 2017, we published the final analysis of our 
EF-14 phase 3 pivotal trial in newly diagnosed GBM in the 
Journal of the American Medical Association (JAMA). 
These results demonstrated that more than one in eight 
patients with newly diagnosed GBM who were treated with 
a combination of Optune and temozolomide survived for 
five years versus one in twenty patients who were treated 
with temozolomide alone. 

In November 2017, we presented data from a post-hoc 
subgroup analysis of our EF-14 trial that demonstrated a 
statistically significant extension of survival starting at 12 
hours a day of Optune use. In EF-14, 43 patients who wore 
Optune 90 percent or more of the time had an estimated 
30 percent chance to survive five years. 

We also made progress in our research and development 
efforts in 2017. At year-end, we had three phase 3 pivotal 
trials open to study Tumor Treating Fields in combination 
with standard of care treatments versus standard of care 
treatments alone in brain metastases from non-small cell 
lung cancer, non-small cell lung cancer and pancreatic 
cancer. We successfully scaled our clinical teams in 2017 
to run multiple clinical trials, and we are poised to continue 
progressing our clinical pipeline.

Asaf Danziger, CEO (left) 

William Doyle, Executive Chairman

Novocure’s next data readout will be in mesothelioma, the 
lung cancer associated with asbestos exposure. We 
enrolled the last patient in our STELLAR phase 2 pilot trial 
in March of 2017 and received a Humanitarian Use Device 
designation for Tumor Treating Fields for the treatment of 
patients with pleural mesothelioma in May 2017. This 
opens up the possibility to apply for a Humanitarian Device 
Exemption (HDE) based on strong phase 2 pilot data.

We finished 2017 in a strong cash 
position with $183.3 million in cash on 
our balance sheet as of December 31, 
2017, providing us with the financial 
stability and flexibility to continue to 
execute on our core objectives.

In February 2018, we further strengthened our cash 
position when we entered into a new $150 million term 
loan agreement to replace our existing $100 million term 
loan debt. Moving forward, we remain focused on the 
disciplined management of gross margin and SG&A 
expenses in order to build a profitable business.

NOVOCURE 2017 ANNUAL REPORT
NOVOCURE 2017 ANNUAL REPORT
NOVOCURE 2016 ANNUAL REPORT

GROWING COMMERCIAL 
BUSINESS WITH MORE THAN 

7,000

PATIENTS TREATED AS OF  
DECEMBER 31, 2017

PROPRIETARY PLATFORM TECHNOLOGY 
WITH PRECLINICAL DATA IN 

18 

INDICATIONS

Novocure is a global oncology company with a proprietary 
platform technology, a growing commercial business and 
significant upside potential. Looking ahead, we are focused 
on two clear priorities. First, drive commercial adoption of 
Optune. Second, advance our clinical pipeline. We enter 
2018 well positioned to execute on both fronts.

We are committed to building long-term shareholder value 
and investing responsibly for our future growth. Thank you 
for your continued support of Novocure.

Asaf Danziger, 
CEO

William Doyle,  
Executive Chairman

67company 
highlights

Novocure is a global oncology 
company developing a proprietary 
platform technology called Tumor 
Treating Fields, the use of electric 
fields tuned to specific frequencies 
to disrupt solid tumor cancer  
cell division.

Optune, our first Tumor Treating 
Fields delivery system, is approved for 
the treatment of adults with GBM and 
has demonstrated unprecedented 
five-year survival results when used 
in combination with temozolomide in 
a large, randomized, phase 3 pivotal 
trial for patients with newly 
diagnosed GBM.

We believe that GBM represents just 
the beginning of our journey. In our 
preclinical work and clinical work to 
date, Tumor Treating Fields has 
shown a consistent anti-mitotic 
effect. Our clinical pipeline includes a 
range of solid tumor cancers with 
significant unmet medical need.

NOVOCURE 2017 ANNUAL REPORT

“We delivered record revenue 
of $177.0 million in 2017, 
representing 114 percent 
growth year-over-year. 
Importantly, our GBM business 
has begun to fund the pipeline.”

—Wilco Groenhuysen 

 Chief Financial Officer

active patients  
at period end

1,834

1,683

1,460

1,266

1,091

985

891

797

605

469

425

372

Q1 

Q2 

Q3 

Q4 

Q1 

Q2 

Q3 

Q4 

Q1 

Q2 

Q3 

Q4 

FY 2015

FY 2016

FY 2017

U.S. active patients

EMEA and Japan active patients

$38.1 

MILLION

INVESTED IN RESEARCH &  
DEVELOPMENT DURING 2017

$183.3 

MILLION

IN CASH, CASH EQUIVALENTS,  
AND SHORT-TERM INVESTMENTS  
AS OF DECEMBER 31, 2017

global net revenues
(USD thousands)

$53,661

$50,109

consolidated statement 
of operations

$38,376

$34,880

$30,242

$21,674

$17,919

$12,383 $13,053

$8,953

$6,543

$5,208

Q1 

Q2 

Q3 

Q4 

Q1 

Q2 

Q3 

Q4 

Q1 

Q2 

Q3 

Q4 

$33,087

FY 2015

$82,888

FY 2016

$177,026

FY 2017

U.S. net revenues

EMEA and Japan net revenues

USD thousands

Net revenues 

Cost of revenues 

Impairment of field equipment

Gross profit 

Operating costs and expenses: 

Research, development and clinical trials 

Sales and marketing 

General and administrative 

Total operating costs and expenses 

Operating loss 

Financial expenses, net 

Loss before income taxes 

Income taxes 

Net loss 

Year ended December 31,

2017

2016

2015

$

177,026

$

82,888

$

33,087

55,609

—

121,417

38,103

63,528

59,114

160,745

(39,328)

(9,169)

(48,497)

13,165

39,870

6,412

36,606

41,467

59,449

51,007

151,923

(115,317)

(6,147)

(121,464)

10,381

20,610

—

12,477

43,748

38,861

33,864

116,473

(103,996)

(3,151)

(107,147)

4,434

$

(61,662)

$

(131,845)

$

(111,581)

89driving  
commercial 
adoption

Optune plus temozolomide offers the best chance 
for long-term survival in newly diagnosed GBM

FIVE-YEAR SURVIVAL  
INTENT-TO-TREAT ANALYSIS

p=0.029

73%

65%

Optune® + TMZ (n=466)

TMZ alone (n=229)

)

%

(
e
t
a
r

l
a
v
i
v
r
u
S

p=0.001

43%

31%

p=0.004

26%

16%

p=0.0002

20%

8%

1 

2 

3 
Year from randomization

4 

Stupp R, Taillibert S, Kanner A, et al. Effect of Tumor-Treating Fields Plus 
Maintenance Temozolomide vs Maintenance Temozolomide Alone on 
Survival in Patients With Glioblastoma: A Randomized Clinical Trial. 
JAMA. 2017;318(23):2306–2316.

p=0.004

13%

5%

5 

NOVOCURE 2017 ANNUAL REPORT

global active markets

12,500 GBM 
CASES DIAGNOSED ANNUALLY  
IN THE UNITED STATES

1,500 GBM 
CASES DIAGNOSED  
ANNUALLY IN JAPAN

330 GBM
CASES DIAGNOSED ANNUALLY  
IN SWITZERLAND

3,600 GBM 
CASES DIAGNOSED  
ANNUALLY IN GERMANY

340 GBM 
CASES DIAGNOSED  
ANNUALLY IN AUSTRIA

325 GBM 
CASES DIAGNOSED  
ANNUALLY IN ISRAEL

Our first core strategic priority is to drive commercial 
adoption of Optune for the treatment of GBM. We ended 
2017 with 12 consecutive quarters of active patient and 
revenue growth and more than 1,800 patients on therapy. 
Active patient growth is our principal revenue driver, and 
we delivered $177 million in net revenues in 2017.

therapy, and we bear the financial risk of securing payment 
from patients and third-party payers in all markets except 
for Japan. In Japan, we distribute our product through 
hospitals. We made significant strides in 2017 to secure 
formal coverage and consistent reimbursement from 
payers in all three regions in which we operate.

We have established commercial operations in six markets 
across three regions – the United States, Germany, Austria, 
Switzerland, Israel and Japan – and have certified 
prescribers at more than 1,100 centers globally to treat 
patients with Optune. Within each of our active markets, 
we focus first on generating awareness of Optune and our 
unprecedented five-year survival data in newly diagnosed 
GBM. Once awareness is established, our focus shifts to 
increasing the percentage of physicians who routinely 
discuss Optune with their patients and who confidently 
position Optune plus temozolomide as the treatment for 
newly diagnosed GBM that offers the best chance to live 
longer compared to temozolomide alone.

We believe approximately 14,000 people are eligible for 
treatment with Optune in our currently active markets  
and we estimate our penetration rate was 20 percent in 
2017. Optune is the first treatment in more than 10 years 
to increase median overall survival in newly diagnosed 
GBM, and we believe there are many more patients who 
could benefit from treatment with Optune than are 
currently on therapy.

expanding 
reimbursement

We provide Optune directly to patients following receipt of 
a prescription order and a signed patient service 
agreement. We bill payers a single fee each month for 

As of December 31, 2017, more than 210 million Americans 
had coverage of Optune for newly diagnosed and/or 
recurrent GBM, representing more than 96 percent of 
privately insured lives in the United States. In August 2017, 
we secured reimbursement for Optune in Austria for 
patients with newly diagnosed GBM. In December 2017, 
the Japanese Ministry of Health, Labour and Welfare 
approved national reimbursement for Optune for the 
treatment of newly diagnosed GBM in Japan.

We continue to work on expanding access to Optune in 
our active markets and to define pathways to 
reimbursement in additional markets. In the United States, 
we remain engaged in active discussions with the Centers 
for Medicare & Medicaid Services administration regarding 
Medicare fee-for-service reimbursement for Optune. In 
Germany, we are able to bill healthcare payers for 
individual cases and have started the formal process to 
secure national reimbursement through a clinical trial. We 
are pursuing reimbursement for Optune in Switzerland  
and Israel.

We believe there is an opportunity to increase the average 
reimbursement per patient in our currently active markets 
and expect future reimbursement decisions to drive 
revenue growth.

1011 
 
 
 
Nikki Woolfolk 
Optune user

Kansas, United States

Nikki Woolfolk, of 
Lawrence, Kansas, used 
Optune from March 2017 
to January 2018.

After her second son was born, Nikki Woolfolk began 
experiencing panic-like anxiety. Despite medical care and 
therapy, her symptoms persisted. Her primary care 
physician referred her to a neurologist, who ordered an 
MRI. The results showed a tumor in her brain.

After having surgery to remove the tumor, Nikki learned 
she had GBM. Despite the severity of her diagnosis, she felt 
relieved to know the cause of her anxiety, which turned 
out to be minor seizures.

Nikki, 32, of Lawrence, Kansas, felt helpless when she 
didn’t know what was causing her anxiety — having a 
diagnosis gave her a sense of control. 

“Now we can take action,” she said, recalling the moment 
she received the diagnosis. “I was in go mode. Keep going, 
take action and do what my doctors tell us to do.” 

Nikki works part time at a local hospital as a physician 
recruiter. She decided to work part time before her 
diagnosis to spend more time with her children, Eli, 5, and 
Beau, 2. On her days off, Nikki sometimes takes her boys to 
gymnastics classes. The Woolfolks also enjoy bicycling and 
boating. Her husband, Chess, runs his own business and 
has some flexibility, which helps him prioritize time with his 
family as well.

“The scariest part of my 
whole experience thus far 
was when I didn’t know 
what was going on.”

“The scariest part of my whole experience thus far was 
when I didn’t know what was going on,” she said. 

Nikki is grateful that her part-time work schedule affords 
her more time with her children.

Nikki doesn’t view herself as a patient. After she was 
diagnosed, she started dressing up more to improve  
her confidence. 

“I want my kids to remember this time, no matter what 
happens long term,” she said. “We have a really close family, 
and we’re going to take care of each other no matter what.”

“I need to face this anyway,” she said. “I can try to make it a 
little bit better.” 

NOVOCURE 2017 ANNUAL REPORT

Matt Lozano 
senior device support specialist 
Texas, United States

Prior to joining Novocure in 2012, Matt Lozano worked as 
a project manager in clinical trials and cancer research. In 
that role, he often observed the life-altering side effects 
cancer patients endured when receiving chemotherapy 
and radiation therapy.

“When I learned about the mechanism of action, 
technology and mild side effect profile of Tumor Treating 
Fields, I knew right away that I wanted to be a part of 
Novocure,” he said. 

In his role as a device support specialist at Novocure, Matt 
works with cancer patients and their caregivers every day. 
Novocure’s device support specialists (DSSs) provide 
technical training on Optune to GBM patients and their 
caregivers. They start new patients on therapy and follow 
up with them often in the first month of treatment as 
patients learn to incorporate the treatment into their lives. 
DSSs then connect with patients monthly to create a 
treatment compliance report for the patient and their 
health care provider, and to provide technical tips or 
address any concerns. 

Working with patients is one of Matt’s favorite parts  
of his job.

“You have to be patient and understanding of where 
they’re coming from,” Matt said. “I always walk in with a 
big smile on my face. When you create a welcoming 
environment for the patients, they often better 
understand the device and become more accepting of 
the treatment.” 

When interacting with patients, he enjoys being 
supportive and seeing GBM patients who are able to 
continue with their daily activities while on Optune. He 
recalled working with a patient who drove the entire 
Route 66 and another who continued his hobby of 
hunting. Seeing patients accomplish their goals gives 
Matt a sense of meaning from his job. 

“I feel like my face is glowing,” he said. “I feel so 
incredible that our company is able to provide this 
treatment to them.”

1213advancing  
our clinical  
pipeline

enrollment in our STELLAR trial, a phase 2 pilot trial in 
mesothelioma, and secured a Humanitarian Use Device 
designation for Tumor Treating Fields in mesothelioma. 

We saw a growing interest in Tumor Treating Fields among 
researchers and clinicians throughout the world with 19 
investigator-sponsored trials open and recruiting at year-
end and more than 100 posters or presentations with 
external lead authors at major medical conferences 
throughout the year. We also expanded our preclinical 
knowledge of the multi-pronged mechanism behind 
Tumor Treating Fields. We published preclinical research 
demonstrating that Tumor Treating Fields delays DNA 
damage repair following radiation, induces autophagy in 
certain cell lines and reduces cell migration and invasion.

With an ongoing commitment to research and 
development investments, we believe there is a range of 
solid tumor cancers where Tumor Treating Fields may be 
able to help patients.

Our second core strategic priority is to advance our 
clinical pipeline to study Tumor Treating Fields in multiple 
solid tumor indications beyond GBM. Throughout more 
than a decade of preclinical research in 18 different cancer 
cell lines, Tumor Treating Fields has demonstrated a 
consistent anti-mitotic effect. 

Although currently only approved for the treatment of 
GBM, we believe Tumor Treating Fields may be broadly 
applicable to solid tumors and may not be limited to a 
specific tumor type or genetic marker. Tumor Treating 
Fields is intended principally for use in combination with 
other standard of care cancer treatments. In addition to 
unprecedented survival results in newly diagnosed GBM, 
we have what we believe to be promising phase 2 pilot 
data in non-small cell lung cancer, pancreatic cancer and 
ovarian cancer. In our clinical research and commercial 
experience to date, Tumor Treating Fields has exhibited no 
known systemic toxicity, with mild to moderate skin 
irritation being the most common side effect.

We made significant progress in 2017 to advance our 
clinical pipeline. At year-end, we were recruiting for three 
randomized phase 3 pivotal trials – our METIS trial in brain 
metastases from non-small cell lung cancer, our LUNAR 
trial for non-small cell lung cancer and our PANOVA 3 trial 
for locally advanced pancreatic cancer. We completed 

NOVOCURE 2017 ANNUAL REPORT

By using physics to influence biology, Novocure 
discovered another way to treat cancer. Tumor 
Treating Fields utilizes the natural electrical 
properties of dividing cancer cells.

Tumor Treating Fields is a cancer therapy that uses 
electric fields tuned to specific frequencies to 
disrupt cell division, inhibiting tumor growth and 
causing affected cancer cells to die. An electric 
field is a field of force. Electric fields surround all 
charged objects. An electric field exerts forces on 
other charged objects within it. Tumor Treating 
Fields uses alternating electric fields specifically 
tuned to target cancer cells. Once the electric 
fields enter the cancer cell, they attract and repel 
charged proteins during cancer cell division.

we can leverage physics to fight cancer

AN ELECTRIC FIELD EXERTS  
FORCES ON CHARGED OBJECTS

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

-

+

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

TUMOR TREATING 
FIELDS DESCRIBES 
ELECTRIC FIELDS THAT 
ALTERNATE 100,000 
TO 300,000 TIMES PER 
SECOND TO TARGET 
CANCER CELLS

TUMOR TREATING FIELDS USES ELECTRIC FIELDS 
TO DISRUPT CELL DIVISION

MISALIGNED 
TUBULINS 
INTERFERE  
WITH  
FORMATION  
OF MITOTIC  
SPINDLE

ALTERNATING 
ELECTRIC FIELDS 
DISRUPT CANCER 
CELL DIVISION

MISALIGNED 
SEPTINS 
INTERFERE  
WITH  
FORMATION  
OF  
CONTRACTILE  
RING

CANCER CELL DEATH

Tumor Treating Fields utilizes the natural 
electrical properties of dividing cancer cells.

Cellular proteins such as tubulin and septin are 
strongly affected by Tumor Treating Fields because 
they are highly polar, containing both positive and 
negative charges. During cell division, tubulin and 
septin must position themselves in a particular 
way in order for the cell to divide. Tumor Treating 
Fields exerts forces on tubulin and septin, 
preventing them from moving to their correct 
locations and disrupting cancer cell division. 
Tumor Treating Fields does not stimulate or heat 
tissue and targets dividing cancer cells of a 
specific size. We believe Tumor Treating Fields 
causes minimal damage to healthy cells. Mild to 
moderate skin irritation is the most common side 
effect reported.

1514NOVOCURE 2017 ANNUAL REPORT

ongoing  
clinical trials

BRAIN METASTASES

NON-SMALL CELL  
LUNG CANCER

PANCREATIC CANCER

PRE- 
CLINICAL

PHASE II 
PILOT

PHASE III 
PIVOTAL

EXPECTED NEXT MILESTONE

METIS TRIAL LAST PATIENT IN 2019 WITH FINAL DATA  
COLLECTION IN 2020

LUNAR TRIAL LAST PATIENT IN 2019 WITH FINAL DATA 
COLLECTION IN 2021

PANOVA 3 TRIAL LAST PATIENT IN 2020 WITH FINAL DATA 
COLLECTION IN 2022

OVARIAN CANCER

PHASE THREE PIVOTAL TRIAL OPEN IN 2H 2018

MESOTHELIOMA

STELLAR TRIAL FINAL DATA COLLECTION IN MID-2018

Trial ongoing

Trial complete

we also have pre-clinical 
data for Tumor Treating 
Fields in these areas:

PRE-CLINICAL

    BREAST CANCER

    CERVICAL CANCER

    COLORECTAL CARCINOMA

    EPENDYMOMA

    GASTRIC ADENOCARCINOMA

    GLIOSARCOMA

    HEPATOCELLULAR CARCINOMA

    MALIGNANT MELANOMA

    MEDULLOBLASTOMA

    MENINGIOMA

    RENAL ADENOCARCINOMA

    SMALL CELL LUNG CANCER

    URINARY TRANSITIONAL CELL CARCINOMA

Ori Farber 
senior medical manager

Haifa, Israel

Before joining Novocure in 2012, Ori Farber had recently 
completed his medical studies and was working in the 
emergency department of a hospital considering the next 
steps of his career. He wanted to do something 
completely different with his training. Instead of selecting 
a residency, he chose to work at Novocure. 

“I was looking for something that would still be connected 
to medicine and patient care,” Ori said. “I wanted to make 
an impact on patients’ lives. And then I found Novocure.” 

The company’s cancer treatment also combined two of 
his interests: medicine and bioengineering. 

Ori, a Senior Medical Manager on Novocure’s Clinical 
Operations Team, works on all Novocure-sponsored 
clinical trials. He takes part in the development, 
preparation and execution of clinical trials. He provides 
medical input to his Novocure colleagues, contract 
research organizations and investigators throughout the 
clinical trials. 

Ori said there is lot of work done behind the scenes in 
order to conduct clinical trials. 

“There are many parts, details and people involved,” he 
said. “It’s like an orchestra. It’s a huge effort in the 
planning, creation and execution of the study.” 

Ori said the Clinical Operations Team contributed to some 
of Novocure’s major accomplishments in 2017. Those 
accomplishments include the publication of the final EF-14 
phase 3 pivotal trial data in GBM in JAMA, enrolling the first 
patient in the phase 3 pivotal trial in non-small cell lung 
cancer, and completing the preparations for opening the 
phase 3 pivotal trial in unresectable locally advanced 
pancreatic cancer. 

When looking toward the future, he is most excited about 
Novocure’s evolving pipeline and the potential to help 
more cancer patients. 

“Lung cancer is a good example,” Ori said. “There are so 
many people affected by this disease and there is so much 
room for improvement in the outcome and prognosis of 
these patients. There is a great potential to have an effect 
on a large patient population.” 

Although Ori and the Clinical Operations Team do not treat 
patients, patients are always at the forefront of the work 
they do. Reflecting on his decision to join Novocure versus 
begin a residency in medicine, Ori feels he made the right 
choice and that he may have the opportunity to impact a 
larger number of patients in his role at Novocure than he 
would as a clinician.

“This company exists for patients,” he said. “They are 
always on our mind.”

1617NOVOCURE 2017 ANNUAL REPORT
NOVOCURE 2017 ANNUAL REPORT

Novocure’s INNOVATE trial examined Tumor Treating 
Fields in combination with standard of care chemotherapy 
in patients with recurrent platinum-resistant ovarian 
cancer. The data suggested that Tumor Treating Fields in 
combination with weekly paclitaxel is tolerable and safe. 
The data also suggested more than doubling of the 
progression free survival and an improvement in overall 
survival among patients who received Tumor Treating 
Fields with paclitaxel compared with historical controls. 

Based on these results, Novocure plans to start a phase 3 
trial in recurrent ovarian cancer in 2018. Professor Vergote 
said he plans to participate. 

“I’ve always been very interested in innovation and trying to 
find new treatment modalities to help our patients,” he 
said. “I’ve always done that from the start of my career.”

Professor Ignace Vergote 
Novocure clinical trial investigator

Leuven, Belgium

Professor Ignace Vergote, Chairman 
of the Department of Obstetrics and 
Gynaecology and Gynaecologic 
Oncology at the Catholic University 
of Leuven, European Union 

Professor Ignace Vergote has dedicated his 32-year 
career to investigating treatment options and striving to 
improve survival in gynecologic cancers. Among 
gynecologic cancers, ovarian cancer is the deadliest, 
representing the fifth most common cause of cancer 
death among women in the United States. Five-year 
survival in ovarian cancer has slowly increased from 34 
percent in 1975 to 47 percent today. 

“We are making progress little by little, step by step,” said 
Professor Vergote, Chairman of the Department of 
Obstetrics and Gynaecology and Gynaecologic Oncology 
at the Catholic University of Leuven, European Union.

Although more women are living longer with ovarian 
cancer today than several decades ago, 70 percent of 
patients will have a recurrence and most will eventually 
die from the disease.

“As an oncologist, you mean a lot to patients,” he said. 
“Many times, you can’t cure them, but you can give them 
a longer life with acceptable quality of life.” 

To date, Professor Vergote has authored more than 800 
papers in gynecologic cancer research and his work was 
cited more than 40,000 times. He conducts 20 clinical 
trials in ovarian cancer per year and was an investigator in 
Novocure’s phase 2 pilot study in recurrent ovarian 
cancer, INNOVATE. 

“There are few possibilities to treat these patients,” he 
said. “We must continue to investigate treatment options 
that may potentially improve survival in this difficult to 
treat disease.” 

Professor Vergote became interested in Tumor Treating 
Fields as a potential treatment for ovarian cancer after 
seeing the data of Novocure’s EF-14 phase 3 pivotal trial 
in newly diagnosed glioblastoma and learning about the 
treatment’s side effect profile. In Novocure’s clinical 
research and commercial experience to date, Tumor 
Treating Fields has exhibited no known systemic toxicity, 
with mild to moderate skin irritation being the most 
common side effect.

“I’ve always been very 
interested in innovation 
and trying to find new 
treatment modalities to 
help our patients.”

1819building long-term 
shareholder value

Our proprietary platform technology — Tumor Treating 
Fields — is based upon a unique mechanism of action that 
utilizes electric fields tuned to specific frequencies to 
disrupt cancer cell division. In our preclinical and clinical 
research to date, Tumor Treating Fields has shown a 
consistent anti-mitotic effect. We have unprecedented 
five-year survival results in newly diagnosed GBM, 
promising phase 2 pilot data in non-small cell lung 
cancer, pancreatic cancer and ovarian cancer, and pre-
clinical evidence in 18 different cancer cell lines. 

We own all commercialization rights to Tumor Treating 
Fields in oncology. Our robust global patent and 
intellectual property portfolio consists of over 140 issued 
patents, with a number of additional patent applications 
pending worldwide. We believe we will maintain 
exclusive rights to market Tumor Treating Fields for all 
solid tumor indications in our key markets through the 
life of our patents.

positioned for  
future growth 

We have near-term opportunities to increase penetration 
and average reimbursement per patient within our six 
currently active markets for the treatment of GBM. 
Medium-term, our goal is to strategically expand into 
additional markets for GBM. Our 2017 national 

reimbursement decisions in Japan and Austria 
demonstrate our commitment to expand access to 
Optune globally. For each new market we enter, we first 
evaluate a potential pathway to reimbursement and then, 
once defined, work to increase adoption. Also in the 
medium-term, we will work to progress mesothelioma 
toward commercialization.

Long-term, we believe that our proprietary platform 
technology may be applicable to multiple additional solid 
tumor indications that may provide significant market 
opportunities. Despite meaningful advances in cancer 
treatment, we believe a critical unmet need remains to 
improve survival and quality of life for patients. The five-
year survival rates for many of the most common cancers 
today are simply unacceptable. We believe that, in time, 
Tumor Treating Fields will sit side by side with the other 
cancer treatment modalities of surgery, radiation therapy 
and pharmacology.

With more than $180 million of cash on hand to invest in 
our future growth, we remain focused on the prudent 
allocation of capital in order to realize the potential of our 
platform technology. Novocure enters 2018 poised to 
both improve the lives of cancer patients around the globe 
and to build long-term value for our stakeholders.

NOVOCURE 2017 ANNUAL REPORT

a significant unmet need in 
cancer survival remains

Medical advancements have led to dramatic 
improvements in cancer survival in the last 50 
years. In the United States, five-year survival for all 
cancers rose from 49 percent in the 1970s to 69 
percent in this decade. However, increases in 
long-term survival are not universal across cancer 
type. People diagnosed with some of the most 
aggressive forms of cancer are significantly less 
likely to live five years or longer. For many people 
diagnosed with such cancers, traditional 
treatments aren’t enough.

PANCREATIC CANCER

223,000

PEOPLE DIAGNOSED ANNUALLY IN  
TARGET MARKETS

8%

SURVIVING FIVE YEARS

MESOTHELIOMA

NON-SMALL CELL LUNG CANCER

13,000

PEOPLE DIAGNOSED ANNUALLY IN 
TARGET MARKETS

9%

SURVIVING FIVE YEARS

659,000

PEOPLE DIAGNOSED ANNUALLY IN 
TARGET MARKETS

24%

SURVIVING FIVE YEARS

OVARIAN CANCER

BRAIN METASTASES

100,000

PEOPLE DIAGNOSED ANNUALLY IN 
TARGET MARKETS

47%

SURVIVING FIVE YEARS

258,000

PEOPLE DIAGNOSED ANNUALLY IN 
TARGET MARKETS

~25%

OF NSCLC PATIENTS 
DEVELOP BRAIN METS

2021NOVOCURE 2017 ANNUAL REPORT

Pritesh Shah 
senior vice president 
of the americas

New York, United States

national reimbursement of Optune in Japan for the 
treatment of newly diagnosed GBM. She collaborated with 
Novocure leaders and physicians to prepare the 
reimbursement application and respond to questions from 
the Japanese government throughout the application 
process. Novocure received the reimbursement approval of 
Optune in Japan in December. 

“Without national reimbursement, it is almost impossible to 
introduce such a technology to the Japanese market,” she 
said. “We now have a great opportunity to increase 
awareness and adoption of our therapy in Japan.”

Tomoe’s main goal in 2018 is to create effective strategies 
of communicating the benefits of Optune to physicians. 
She launched an online training for physicians and she also 
plans to interact with physicians in person at medical 
conferences.

Tomoe finds purpose in the work she does at Novocure and 
feels committed to Novocure’s patient-forward mission. 

“I want to increase awareness of Optune in the Japanese 
market,” Tomoe said. “That is my mission at Novocure.”

In 2012, Pritesh Shah, with more than a decade of 
experience in the biotechnology industry, joined Novocure 
for the chance to do something completely different. 

His background was not in physics, nor had he worked on 
a medical device before. However, he felt drawn toward 
working in an area of high unmet need for a company that 
had the potential to make a meaningful impact. He took 
on the role of leading global marketing at Novocure to 
provide strategic direction, structure and a vision for 
Novocure’s GBM treatment. 

“I felt excited thinking about 
what Tumor Treating Fields 
could mean for cancer care.”

“I saw the opportunity to take a blank piece of paper and 
turn it into a plan, and to introduce a brand new modality 
to the marketplace,” he said of his early days at Novocure. 
“I felt excited thinking about what Tumor Treating Fields 
could mean for cancer care.” 

Pritesh also has led the U.S. sales team and acted as U.S. 
General Manager. Now as Senior Vice President of the 
Americas, Pritesh supports Novocure’s growing business in 
the U.S. and plans for the expansion of Novocure’s 
business into Canada and other parts of the Americas. 

“Our focus – first and foremost – is to ensure that patients 
have access to our therapy. Second, once they are on 
therapy, we aim to ensure that they are supported so they 
can achieve their goals,” he said.

Pritesh, who completed his PharmD training and has a 
master’s degree in communication and strategic 
leadership, decided early in his career that he wanted to 
use his academic training to influence the business side of 
oncology because he felt he could make a broader impact 
than if he practiced pharmacy.

“I’ve always had a desire to couple my professional 
experiences with the oath that I took to help patients 
achieve clinical outcomes,” he said. “I believe that 
everything we do at Novocure ultimately impacts the 
patient and their caregivers. Partnering with the medical 
community in keeping the patient at the heart of what we 
do allows us to never lose sight of our goal to improve 
patient lives.”

Tomoe Kamata 
special project manager

Tokyo, Japan

In 2011, Tomoe Kamata faced a national and personal 
tragedy that led her to contemplate her priorities in life. 
An earthquake – the largest in Japan’s history – hit her 
hometown, killing her younger brother, his wife and 
two children. 

“It was a very tough period for me,” she said. “After the 
experience, I thought, ‘Life is short.’ So I considered my 
career and life deeply, and decided I should do what I 
want to do.”

In 2014, Tomoe, an academically trained electrical 
engineer turned marketer, decided to enroll in business 
school in the Netherlands. 

“I already had experience in marketing for more than 10 
years, but I never studied marketing, finance or business in 
school,” she said. “I wanted to study marketing 
academically.” 

Tomoe switched from engineering to marketing early in 
her career after realizing that she prefers working with 
people over equipment – and that she has a knack for it.

Soon after receiving her MBA in 2015, she accepted a 
position as a Special Project Manager at Novocure in 
Japan. She chose Novocure because of its proprietary 
platform technology being developed to treat solid tumor 
cancers. She appreciated the technology itself and the 
challenge of bringing a unique therapy to market. 

“I like challenge,” she said. “When I face a challenge, I feel 
great enthusiasm. I enjoy taking an idea, making a plan and 
implementing it to accomplish a goal.”

In her role at Novocure, she created and maintains the 
company’s Japanese website, and develops marketing 
materials geared toward physicians in Japan. Tomoe spent 
much of 2017 supporting the company’s efforts to obtain 

2223Novocure  
leadership

corporate officers and 
executive leadership

board of directors

William F. Doyle 
Executive Chairman

Asaf Danziger 
Chief Executive Officer

Mike Ambrogi 
Chief Operating Officer

Wilco Groenhuysen 
Chief Financial Officer

Eilon Kirson, M.D., Ph.D. 
Chief Science Officer and  
Head of Research and  
Development

Todd Longsworth 
General Counsel

Yoram Palti, M.D., Ph.D. 
Founder

William F. Doyle 
Executive Chairman

William Burkoth

Asaf Danziger

Louis Lavigne, Jr.

Kinyip Gabriel Leung

Martin J. Madden

Yoram Palti, M.D., Ph.D.

Gert Lennart Perlhagen

Charles G. Phillips III

William A. Vernon 
Lead Independent Director

“The progress we made 
in 2017 would not have 
been possible without 
patients and their 
caregivers. Helping 
patients is what drives 
this company.”

 — ASAF DANZIGER,  

Chief Executive Officer

COMPARISON OF CUMULATIVE TOTAL RETURN

Among NovoCure Limited, the Russell 2000 Index, and the NASDAQ Biotechnology Index

$ 160

$ 140

$ 120

$ 100
$ 80
$ 60
$ 40
$ 0
market price of and dividends on the registrants’ 
06/30/2016
10/2/2015
common equity and related stockholder matters
The following performance graph is being furnished as part of this annual 
report and shall not be deemed “filed” with the SEC or incorporated by 
reference into any of our filings under the Securities Act of 1933, as amended 
(the “Securities Act”), or the Exchange Act, whether made before or after the 
date hereof and irrespective of any general incorporation language in any 
such filing.

NASDAQ Biotechnology Index

Russell 2000 Index

NovoCure Limited

03/31/2016

12/31/2015

NOVOCURE 2017 ANNUAL REPORT

09/30/2016

12/31/2016

Assumes $100 invested on October 2, 2015
Assumes dividend reinvested
Fiscal year ending December 31, 2015

The following graph shows the total shareholder return of an investment 
of $100 in cash at market close on October 2, 2015 (the first day of trading 
of our ordinary shares) through December 31, 2017 for (1) our ordinary 
shares, (2) the Russell 2000 Index, and (3) the Nasdaq Biotechnology Index. 
Pursuant to applicable SEC rules, all values assume reinvestment of the full 
amount of all dividends; however, no dividends have been declared on our 
ordinary shares to date. The shareholder return shown on the graph below 
is not necessarily indicative of future performance, and we do not make or 
endorse any predictions as to future stockholder returns.

comparison of 27 month cumulative total return
COMPARISON OF CUMULATIVE TOTAL RETURN
Among NovoCure Limited, the Russell 2000 Index, and the NASDAQ Biotechnology Index

COMPARISON OF CUMULATIVE TOTAL RETURN
Among NovoCure Limited, the Russell 2000 Index, and the NASDAQ Biotechnology Index

$ 140
$ 120
$ 100
$ 80
$ 60
$ 40
$ 20
$ 0
10/2/2015

$ 160
$ 140
$ 120
$ 100
$ 80
$ 60
$ 40
$ 20
$ 0
10/2/2015

12/31/2015

12/31/2015

03/31/2016

03/31/2016

06/30/2016

09/30/2016

06/30/2016
12/31/2016

03/31/2017

09/30/2016

06/30/2017 09/30/2017 12/31/2017

12/31/2016

NovoCure Limited

NovoCure Limited

NASDAQ Biotechnology Index

NASDAQ Biotechnology Index

Russell 2000 Index

Russell 2000 Index

total return annual comparison 
cumulative total return summary

Assumes $100 invested on October 2, 2015
Assumes dividend reinvested
Fiscal year ending December 31, 2017

Assumes $100 invested on October 2, 2015
Assumes dividend reinvested
Fiscal year ending December 31, 2015

COMPARISON OF CUMULATIVE TOTAL RETURN
Among Novocure Limited, the Russell 2000 Index, and the Nasdaq Biotechnology Index

10.2.2015 12.31.2015 03.31.2016 06.30.2016 09.30.2016 12.31.2016 03.31.2017 06.30.2017 09.30.2017

12.31.2017

NovoCure Limited

Return%

22.32

-35.24

-19.41

-26.82

Cum $

100.00

122.32

79.21

63.84

46.72

-8.08

42.94

3.18

113.58

14.74

1.76

44.31

94.64

108.59

110.50

NASDAQ  
Biotechnology Index

Return%

7.29

-22.88

-1.12

12.50

-8.31

10.84

5.89

7.74

-3.79

Cum $

100.00

107.29

82.74

81.81

92.03

84.38

93.53

99.04

106.71

102.66

Russell 2000 Index

Return%

10/31/2015

2.33

-1.52

3.79

9.05
11/30/2015

8.83

2.47

Novocure Limited

Cum $

100.00

102.33

100.78

NASDAQ Biotechnology Index

104.60

114.06

124.14

Russell 2000 Index

127.20

2.46

5.67

12/31/2015

3.34

130.33

137.72

142.32

Indications For Use
Optune is intended as a treatment for adult patients (22 years of age or older) 
with histologically-confirmed glioblastoma multiforme (GBM).

Assumes $100 invested on October 2, 2015
Assumes dividend reinvested
Fiscal year ending December 31, 2015

Optune with temozolomide is indicated for the treatment of adult patients 
with newly diagnosed, supratentorial glioblastoma following maximal 
debulking surgery and completion of radiation therapy together with 
concomitant standard of care chemotherapy.

For the treatment of recurrent GBM, Optune is indicated following 
histologically-or radiologically-confirmed recurrence in the supratentorial 
region of the brain after receiving chemotherapy. The device is intended to be 
used as a monotherapy, and is intended as an alternative to standard medical 
therapy for GBM after surgical and radiation options have been exhausted.

Summary of Important Safety Information 

Contraindications 
Do not use Optune if you have an active implanted medical device, a skull 
defect (such as, missing bone with no replacement), or bullet fragments. Use 
of Optune together with implanted electronic devices has not been tested 
and may theoretically lead to malfunctioning of the implanted device. Use of 
Optune together with skull defects or bullet fragments has not been tested 
and may possibly lead to tissue damage or render Optune ineffective.

Do not use Optune if you are known to be sensitive to conductive hydrogels. 
In this case, skin contact with the gel used with Optune may commonly 
cause increased redness and itching, and rarely may even lead to severe 
allergic reactions such as shock and respiratory failure. 

Warnings and Precautions 
Use Optune only after receiving training from qualified personnel, such as 
your doctor, a nurse, or other medical personnel who have completed a 
training course given by Novocure (the device manufacturer).

Do not use Optune if you are pregnant, you think you might be pregnant 
or are trying to get pregnant. It is not known if Optune is safe or effective in 
these populations.

The most common (≥10%) adverse events involving Optune in combination 
with temozolomide were low blood platelet count, nausea, constipation, 
vomiting, fatigue, scalp irritation from device use, headache, convulsions, 
and depression.

All servicing procedures must be performed by qualified and trained 
personnel.

Do not use any parts that do not come with the Optune Treatment Kit, or 
that were not sent to you by the device manufacturer or given to you by 
your doctor.

Do not wet the device or transducer arrays.

If you have an underlying serious skin condition on the scalp, discuss  
with your doctor whether this may prevent or temporarily interfere with 
Optune treatment.

Please visit www.optune.com/safety for Optune Instructions for Use 
(IFU) for complete information regarding the device’s indications, 
contraindications, warnings, and precautions.

$ 140
$ 120
$ 100
$ 80
$ 60
$ 40
$ 20
$ 0
10/2/2015

2425 
NOVOCURE 2017 ANNUAL REPORT

a global  
oncology 
company 

Novocure is a global oncology company developing a 
proprietary platform technology called Tumor Treating 
Fields, the use of electric fields tuned to specific frequencies 
to disrupt solid tumor cancer cell division. Our key priorities 
are to drive commercial adoption of Optune, our first 
commercial Tumor Treating Fields delivery system, for the 
treatment of GBM and to advance programs testing the 
efficacy and safety of Tumor Treating Fields in multiple solid 
tumor indications through our clinical pipeline.

Greg Schmidt 
Optune user

27

2627 
Second Floor 
No. 4 The Forum 
Grenville Street 
St. Helier, Jersey JE2 4UF

www.novocure.com