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Oil-Dri Corporation of America
Annual Report 2012

ODC · NYSE Basic Materials
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Ticker ODC
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Sector Basic Materials
Industry Chemicals - Specialty
Employees 949
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FY2012 Annual Report · Oil-Dri Corporation of America
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Annual Report

2012

Letter to Stakeholders

Fiscal 2012

At Oil-Dri, we just completed our 72nd year in business. While we are proud of  
our past, we are excited that our future has never looked brighter. We strongly 
believe that winning at Oil-Dri is a team game. Throughout this annual report,  
you will see and hear from some of our team who helped make this year possible. 

I am very proud of the outstanding job turned in by all of the Oil-Dri Teammates 
worldwide during Fiscal 2012. Our core values of work/life balance, ethics, 
communication, accountability, respect, and excellence are essential elements  
of the Oil-Dri culture, which has made us so successful… yesterday, today,  
and hopefully, tomorrow!  

I encourage you to read through our 10-K. Great quantitative (record sales  
for the year, cash generation, expanding gross margins…) and qualitative  
performances were delivered by our business units and our support groups.   
Our Business-to-Business Products Group delivered fantastic results, while 
our Manufacturing Team lived up to our motto, “Safety First, Quality Always, 
Improvement Continuously.”  
Our Procurement Team 
helped control our  
costs while securing  
our supply chain. 
Likewise, R&D, human 

 “   Oil-Dri is more than a job, it is a 
major part of my life.” 
Roy Lowe (Manufacturing • Ochlocknee, GA • 42 yrs.)

Daniel S. Jaffee

resources, customer service, logistics and legal all worked 
together to enable us to Create Value from Sorbent Minerals. 

The coordinated efforts of so many people made the launch 
of our new, innovative cat litter, Cat’s Pride Fresh & Light very 
successful. Not only is this product designed to perform as well 
or better than the leading competitive litters, but it is up to 25% 
lighter than the competition while offering the consumer the same 
volume (i.e. the same fills) as the heavier litters. This tangible 
benefit is valuable to both the end user and the retailer. The end 
user gets to lighten up her weekly shopping cart while the retailer 
benefits in a myriad of ways. 

First, because of U.S. Department of Transportation commercial 
vehicle weight restrictions, the number of cases of cat litter that 
can be loaded onto a truck reaches its maximum weight before all  
of the available space in the trailer is filled. By reducing the weight 
of each individual unit by 25%, you can load 22% more cases onto 
each truck. This means 22% fewer trucks can bring the equivalent 
amount of cat litter to a retailer’s distribution center.  

The hard savings are obvious, but the soft savings may be even 
more compelling. The carbon footprint is reduced by up to 22%! 
Many of our retail partners have sustainability goals calling on 
their suppliers to help them reduce the carbon footprint by 6%-12%. 
Cat’s Pride Fresh & Light more than clears their hurdles. 

Each year, Walmart invites thousands of their supplier partners to 
attend its Year Beginning Meeting. Walmart unveils its strategy  

“ I love working in a company with 
good people, a good team.” 
Stephane Desjardins (Manufacturing • Laval, QC • 22 yrs.)

“ Oil-Dri cares about each individual 
employee and their safety.” 
Delandra Walker (Manufacturing • Ochlocknee, GA • 1 yr.)

“ Working at Oil-Dri has given me 
the opportunity to be a part of an 
amazing team!” 
Joyce Mento (Inside Sales • Alpharetta, GA • 16 yrs.)

“ I work for a great company that  
cares about its employees.” 
Ryan Cox (Manufacturing • Taft, CA • 6 mo.)

“ The company’s willingness to grow 
with a changing world helped me  
grow as a person.” 
Tony Brannen (Manufacturing • Ochlocknee, GA • 20 yrs.)

 
 
  
  
 
 
for the year and then recognizes 
outstanding supplier performance in 
various areas; ranging from sales growth  
to innovation to sustainability.   

Oil-Dri is proud to accept Walmart’s 
Environmental Responsibility Award for 
2011. This award is just one example  
of the incredible support we received  
from our retail partners. Cat’s Pride 
Fresh & Light is out of the blocks 

very well after its first full year in the 
marketplace, but we still have many 

distribution gaps to fill. 

It is very encouraging that the data 
shows the repeat purchase rate of Fresh & 

“ Oil-Dri combines a ‘family’ feel,  
long-term vision and commitment  
to the future.” 
Thierry Jean (Retail & Wholesale • Chicago, IL • 6 mo.)

“ We have a great concern for the 
welfare of our people, which 
translates into the welfare of the 
business. We are truly in it for  
the long haul.” 
Bob Goss (R&D • Vernon Hills, IL • 28 yrs.)

Light far surpasses the rate achieved by our major competitors after their first full year of sales. This tells us we have a  
winner on our hands! Now our challenge is to get more and more cat litter customers to try our product. That will be our  
goal for Fiscal 2013.

As always, thank you very much for your loyalty and support. You, our loyal investor, are a key member of the Oil-Dri Team!

Daniel S. Jaffee (President & CEO • Chicago, IL • 25 yrs.)

Learn about Oil-Dri history and our rich company culture by reading the following clues 
and finding the correlating pictorial image on the cover of this report.   

Saxophone

Bowling

Spark Plug

As a young man, 
Nick Jaffee, Oil-Dri 
founder, started Nick’s 
Imperial Orchestra. 
Oil-Dri continues the 
tradition by supporting 
musical arts programs.  

Bowling is the 
unofficial sport 
of Oil-Dri. Every 
outing, teammates 
are acknowledged 
for highest (and 
lowest) scores. 

In 1942, Nick Jaffee 
partnered with 
P.D. Jackson, the 
proprietor of Blue 
Crown Spark Plugs, 
and Oil-Dri’s first sales 
force was ignited.

Tortoise 
& the Hare
Like the tortoise, 
Oil-Dri repeatedly wins 
the race through 
dedicated and focused 
efforts (and we don’t 
fall asleep on the job).

Basketball

Nick Jaffee was 
recruited to play 
college basketball at 
the Platteville School 
of Mining in Wisconsin. 
Jaffee men are 
particularly tall.  

Caduceus

Fur Coat

Dick Jaffee currently 
serves as Board 
Chairman of Rush 
University Medical 
Center in Chicago. 
This is one of the many 
ways Oil-Dri gives back 
to its communities.

During the 1920’s, 
Nick Jaffee traveled 
the Mississippi river 
collecting furs, hides, 
and scrap metal for his 
father to sell back in 
Platteville, Wisconsin. 

Wrigley
Building
A Chicago landmark 
on the prestigious 
Magnificent Mile. 
The Oil-Dri corporate 
headquarters have been 
located in this historic 
building since 1993.

Hosiery

Dick Jaffee, Board 
Chairman, was happy 
to join the family 
business after
trying to sell hosiery 
door-to-door as 
a teenager.

Health 
& Wellness
Run Oil-Dri... run.
 We care about the 
well being of our 
employees by 
supporting fitness 
and healthy 
lifestyle choices.

 
  
 
Oil-Dri Corporate Team 2012

Financial Highlights

Fiscal Years End July 31,

2012 

2011 

2010

Key Metrics
Dollar Amounts in Thousands

Return on Average Total Assets

Return on Average Stockholders’ Equity

Cash, Cash Equivalents & Investments

Cash, Cash Equivalents & Investments Less Notes Payable

3.5%

6.8%

$
$

36,256
6,556

5.5%

9.7%

$
$

33,722
422

6.2%

10.5%

$
$

24,621
6,321

Income Statement Data
Dollar Amounts in Thousands

Net Sales 

Income from Operations 

Net Income 

$250,000

$225,000

$200,000

$175,000

$
2
4
0

,

6
8
1

2
0
1
2

$
2
2
6

,

7
5
5

2
0
1
1

$
2
1
9

,

0
5
0

2
0
1
0

$

$
$

240,681
10,079
6,098

$10,000

$

$
$

226,755
13,709
9,051

$

$
$

219,050
13,549
9,458

$7,500

$5,000

$2,500

$0

,

$
6
0
9
8

2
0
1
2

$
9

,

4
5
8

,

$
9
0
5
1

2
0
1
1

2
0
1
0

Net Sales
Dollar Amounts in Thousands

Net Income
Dollar Amounts in Thousands

Balance Sheet Data
Dollar Amounts in Thousands

Working Capital

Total Assets 

Notes Payable

Per Share Data

Net Income per Diluted Share
Book Value per Share

Common Stock Price at July 31,

$

$
$

66,080

174,267
29,700

$

$
$

0.85

12.19
21.93

$

$
$

65,336

173,393
33,300

$

$
$

1.26

13.63
20.69

$

$
$

48,398

153,982
18,300

$

$
$

1.30

12.77
21.88

Board of Directors

Investor Inquiries

Richard M. Jaffee
Chairman

Daniel S. Jaffee
President & Chief Executive Officer 

J. Steven Cole
President, Cole & Associates

Arnold W. Donald
Principal, AWD Group

Joseph C. Miller
Vice Chairman,  
Independent Consultant

Michael A. Nemeroff
 President & Chief Executive Officer,  
Vedder Price P.C.

Allan H. Selig
Commissioner of Major League Baseball, 
President & Chairman, Selig Lease Co.

Paul E. Suckow
 Business Fellow & Adjunct Professor, 
Finance & Economics,  
Villanova University

Executive Officers 

Daniel S. Jaffee
President & Chief Executive Officer 

Thomas F. Cofsky
Vice President, Manufacturing

Douglas A. Graham 
Vice President, General Counsel  
& Secretary

Thierry R. Jean
Vice President & General Manager 
Consumer Packaged Goods

Daniel T. Smith
Vice President, Chief Financial Officer

Annual Meeting

On December 11, 2012 at  
9:30 am CST, Oil-Dri Corporation 
of America will hold its 2012 
Annual Meeting of Stockholders.  
Please join us:

The Standard Club
320 South Plymouth Court
Chicago, Illinois 60604 

NYSE: ODC

Please direct all investor relations 
inquiries to:

Ronda J. Williams
(312) 321-1515
info@oildri.com

Oil-Dri Corporation of America
Attention: Investor Relations
410 North Michigan Avenue
Chicago, Illinois  60611-4213

www.oildri.com

Stockholders with inquiries 
regarding stock transfers, change  
of ownership, change of address  
or dividend payments should  
contact the company’s registrar  
and transfer agent:

Computershare Investor Services
2 North LaSalle Street
Chicago, Illinois 60602-3711
(312) 360-5257

Independent 
Registered Public 
Accounting Firm

PricewaterhouseCoopers LLP

Forward-Looking 
Statements

Certain statements in this report, 
including, those under the heading 
“Management’s Discussion and 
Analysis of Financial Condition 
and Results of Operations” and 
those statements elsewhere in 
this report and other documents 
we file with the Securities and 
Exchange Commission contain 
forward-looking statements 
that are based on current 
expectations, estimates, forecasts 
and projections about our future 
performance, our business,  
our beliefs and our management’s 
assumptions. In addition, 
we, or others on our behalf, 
may make forward-looking 

statements in press releases or 
written statements, or in our 
communications and discussions 
with investors and analysts in the 
normal course of business through 
meetings, webcasts, phone calls 
and conference calls. Words such 
as “expect,” “outlook,” “forecast,” 
“would,” “could,” “should,” 
“project,” “intend,” “plan,” 
“continue,”  “believe,” “seek,” 
“estimate,” “anticipate,”  “may,” 
“assume,” variations of such 
words and similar expressions 
are intended to identify such 
forward-looking statements, which 
are made pursuant to the safe 
harbor provisions of the Private 
Securities Litigation Reform Act 
of 1995.

Such statements are subject to 
certain risks, uncertainties and 
assumptions that could cause 
actual results to differ materially 
including, those described in 
Item 1A (Risk Factors) of this 
report and other documents 
we file with the Securities and 
Exchange Commission. Should one 
or more of these or other risks 
or uncertainties materialize, or 
should underlying assumptions 
prove incorrect, actual results 
may vary materially from those 
anticipated, intended, expected, 
believed, estimated, projected or 
planned. Investors are cautioned 
not to place undue reliance on 
these forward-looking statements, 
which speak only as of the date 
hereof. Except to the extent 
required by law, we do not have 
any intention or obligation to 
update publicly any forward-
looking statements after the 
distribution of this report, whether 
as a result of new information, 
future events, changes in 
assumptions or otherwise.

Cat’s Pride and Fresh & Light are  
registred trademarks of Oil-Dri 
Corporation of America. 

Walmart is a registered trademark  
of Walmart Stores, Inc.

©2012 Oil-Dri Corporation of America