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OMNOVA Solutions Inc.

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FY2003 Annual Report · OMNOVA Solutions Inc.
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A D A P T.   A D VA N C E .

2 0 0 3

A N N U A L   R E P O R T  
A N D   10 K

 
A D A P T.   A D VA N C E .

D E A R
S H A R E H O L D E R

In  20 03,  your  Company  faced  and  took  action  on  a  number  of  challenges  in 

one  of  the  most  dif ficult  operating  environments  our  businesses  have  ever 

confronted.   Major  challenges  included  dramatic  raw  material  inflation,  30-

year lows in key markets, the economic impact from the war on terrorism and 

the  lingering  ef fects  of  September  11.   Our  actions  to  address  these  dif ficult 

realities have improved our position in the shor t term and will provide us with 

even greater operating leverage as our markets improve.  

Make no mistake, OMNOVA Solutions’ financial results in 2003 were disappointing.  Our businesses have the 

capability to generate significantly better returns.  Despite the challenging environment, real progress was 

made in areas that will contribute to enhancing shareholder value, including reduced costs, increased produc-

tivity, improved cash flow, lower average debt, increased share in key markets, strengthened leadership and the 

introduction of many exciting, innovative products.  Also in 2003, we established a new capital structure which 

provides long-term financial flexibility for OMNOVA.  These actions have already created momentum for stronger 

results in 2004.  

Performance Chemicals 

Despite the challenging market conditions, our Performance Chemicals segment grew sales by over 

9%.  Unfortunately, this growth did not translate into higher profitability because of severe inflation 

in our oil-based raw materials.  Not since the 1980s have these costs remained so high for so long.  

Styrene and butadiene costs hit 13- and 15-year highs, respectively, during the second quarter of 

the year and remained stubbornly elevated throughout 2003.  Performance Chemicals responded 

to  raw  material  inflation  of  $31  million  during  the  year  by  aggressively  implementing  approxi-

mately $20 million in product pricing improvements.  In 2003, the segment also drove a nearly 

5% increase in productivity through our LEAN SixSigma initiatives and other operational improve-

ments.  We continue to seek price and productivity improvements to further bridge the margin gap 

caused by raw material inflation.  

Within  our  paper  and  carpet  chemicals  business,  we  continued  to  expand  our  position  in 

the carpet chemicals product line as customers enthusiastically embraced new products such 

as ammonia-free and moisture-resistant latexes for carpet backing.  Our carpet team’s unwavering 

commitment to the customer and tight alignment of technical, sales, marketing and manufacturing 

activities drove this growth and serves as a model for excellence across the Company.    

Continued on page 2

 
F I N A N C I A L   H I G H L I G H T S

OMNOVA SOLUTIONS INC.

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                                                                                                                                                                                            YEARS  ENDED  NOVEMBER  30, 
(Dollars in millions, except per-share data)                                                                                      2003                                                            2002                                                            2001
NET SALES
Performance Chemicals                                                                                                                 327.0                                                    299.4                                                    320.9
Decorative Products                                                                                                                       257.6                                                    288.7                                                    302.8  
Building Products                                                                                                                             98.0                                                      93.1                                                    113.3
                                                                                                                                                           682.6                                                    681.2                                                     737.0
SEGMENT OPERATING (LOSS) PROFIT                                                                                                          
Performance Chemicals                                                                                                                   14.5                                                      19.9                                                      18.8
Decorative Products                                                                                                                         (9.3                                                         7.2                                                       17.8  
)
Building Products                                                                                                                                3.1                                                       (4.9                                                       (4.5
)
Restructuring and severance                                                                                                         (8.8                                                        2.3                                                     (13.7
Goodwill and indefinite lived trademark impairments                                                           (49.6                                                            –                                                            –
Idle fixed assets, obsolete inventory and intangible asset write-offs                                 (5.7                                                            –                                                            –
                                                                                                                                                            (55.8                                                      24.5                                                      18.4
)
Interest expense                                                                                                                             (15.3                                                       (8.1                                                     (14.0 
)
Corporate expenses                                                                                                                        (10.0                                                      (9.2                                                    (11.3
)
Restructuring and severance                                                                                                            (.2                                                           .3                                                       (3.9
)
Deferred financing costs write-off                                                                                                (3.1                                                            –                                                         (.1
Income tax benefit (expense)                                                                                                            .6                                                         (.5                                                         4.2
(Loss) Income before cumulative effect of accounting change                                          (83.8                                                         7.0                                                       (6.7
Cumulative effect of accounting change                                                                                           –                                                  (142.5                                                            –
NET LOSS                                                                                                                                                           (83.8                                                  (135.5                                                       (6.7
BASIC LOSS PER SHARE
(Loss) Earnings before cumulative effect of accounting change                                       (2.10                                                         .18                                                       (.17
Cumulative effect of accounting change                                                                                           –                                                    (3.60                                                            –
Net Loss Per Basic Share                                                                                                              (2.10                                                    (3.42                                                       (.17
DILUTED LOSS PER SHARE
(Loss) Earnings before cumulative effect of accounting change                                       (2.10                                                         .18                                                       (.17
Cumulative effect of accounting change                                                                                           –                                                    (3.58                                                            –
Net Loss Per Diluted Share                                                                                                           (2.10                                                    (3.40                                                       (.17
OTHER DATA                                                                            
Capital expenditures                                                                                                                          8.8                                                      11.1                                                      19.5
Depreciation and amortization                                                                                                      33.7                                                      28.8                                                      34.3
Number of employees at year-end                                                                                             2,100                                                   2,400                                                   2,500
Number of outstanding shares for diluted EPS (millions)                                                     39.9                                                      39.8                                                      39.6 

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PRO-FORMA DATA

Management  believes  that  adjusted  net  (loss)  income  provides  a  more  accurate  basis  for  comparing  results  year-over-year.    The  following  table  reconciles  the  Company’s  net  loss  to  adjusted  net 

(loss) income:
Net Loss                                                                                                                                            (83.8                                                  (135.5                                                       (6.7
Items added back net of tax:                                                                                                                                                                                
     Cumulative effect of accounting change                                                                                      –                                                    142.5                                                            –
     Restructuring and severance                                                                                                      9.0                                                       (2.4                                                      10.8
     Goodwill and indefinite lived trademark impairments                                                       49.6                                                            –                                                            –
     Idle fixed assets, obsolete inventory and intangible asset write-offs                              5.7                                                            –                                                            –
     Deferred financing costs write-off                                                                                             3.1                                                            –                                                           .1
Adjusted net (loss) income                                                                                                          (16.4                                                        4.6                                                         4.2
Adjusted (loss) earnings per share                                                                                              (.41                                                         .12                                                         .10

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Certain information included in the Annual Report is forward-looking and, accordingly, involves estimates, assumptions, judgments and uncertainties. Forward-looking statements may generally be identi-
fied by the use of forward-looking terms such as “could,” “may,” “should,” “will,” “expects,” “believes,” “anticipates,” “plans,” “intends,” “estimates,” “projects,” “targets,” “forecasts,” “seeks,” “likely,” “would” 
or similar terms. For information regarding some of the factors that could cause actual results or outcomes to differ materially from those described in the forward-looking statements, see the Forward-
Looking Statements section of Management’s Discussion and Analysis of Financial Condition and Results of Operations.

A B O U T   O M N O VA   We design, develop, produce and market decorative and functional surfaces, emulsion polymers and spe-
cialty chemicals for a variety of commercial, industrial and residential end uses.  Our solutions provide distinctive performance and aesthetic 
attributes to products that touch people’s lives every day.  

1

  
A D A P T.   A D VA N C E .

WHY INVEST IN OMNOVA?

LE ADING POSITIONS IN 
DI VERSE MARKE TS

That’s  a  big  reason  investors  are  attracted  to  OMNOVA 
Solutions.   Add  a  lean  cost  structure,  disciplined  pro-
cesses, broadening global presence, long track record of 
success, strengthened management and talented associ-
ates all dedicated to increasing shareholder value, and you 
have  another  big  piece  of  the  story.   Perhaps  what  most 
defines  us  is  our  insatiable  drive  to  delight  customers 
with innovative technologies, products and services that 
outperform  the  competition.   Here  are  the  major  market 
categories we serve, and a sampling of the myriad product 
applications ...  

SPECIALTY/
CONSTRUCTION

I N T E R I O R   W A L L  
A N D   C E I L I N G  
S Y S T E M S

F L O O R   C A R E   C H E M I C A L S
A N D   F L O O R I N G

N O N W O V E N
C H E M I C A L S

We also grew our position as a technology leader in the paper 

we have, or can develop, a competitive advantage for our customers 

chemicals product line with the introduction of our advanced, high- 

and OMNOVA.  As a result of their good work, the segment achieved 

performance technology platforms in both latex and chemical addi-

improving  performance  during  the  latter  part  of  2003,  a  trend  we 

tives.  RohmNova, our paper chemical sales, marketing and service 

expect to build on in 2004. 

joint  venture  with  Rohm  and  Haas,  had  another  successful  year.  

Global  paper  producers  appreciate  RohmNova’s  product  offering, 

Decorative Products 

which is the broadest in the paper coatings industry, and its strong 

The  Decorative  Products  markets  have  been  particularly  hard  hit 

technical  service  and  support  backed  by  a  solid  commitment  to 

during  the  economic  downturn,  with  U.S.  hotel  occupancy  rates 

technology and innovation.  RohmNova continues to provide excit-

near 30-year lows, commercial office occupancies at 10-year lows, 

ing  opportunities  for  enhancing  the  value  we  bring  to  our  global 

continued slowness in office furniture sales, and a drop in manufac-

paper customers.  

tured housing shipments for the fifth consecutive year. 

Our specialty chemicals business had a number of wins in the 

During  this  downturn,  we  have  focused  on  right-sizing  our 

United States, and also in Europe where sales increased for the fifth 

costs,  enhancing  our  customer  service  capability  and  investing 

consecutive  year.   We  introduced  breakthrough  technologies  for 

in  new  products.   Most  economic  forecasters  are  predicting  im-

nonwoven  applications  such  as  disposable  diapers,  air  and  fluid 

proved conditions in these markets in 2004.  Strengthening market 

filtration,  household  scrub  pads  and  roofing  mats.   OMNOVA’s  pro-

conditions  should  only  increase  the  impact  of  the  exciting  prod-

prietary  fluoropolymer,  POLYFOX™,  continues  to  generate  interest 

ucts  we’ve  introduced  in  the  last  18  months,  including  SURF(x)® 

in  a  wide  variety  of  flow  and  leveling  applications,  including  coat-

three-dimensional  laminates  for  furniture  and  display  fixtures, 

ings,  paints,  floor  care,  surface  cleaning  products  and  electronic 

ENDURION™ exceptionally cleanable coated fabrics for furnishings 

chemicals.   POLYFOX  fluoropolymers  provide  improved  functional 

used  in  the  health  care,  hospitality  and  commercial  segments, 

performance  and  are  environmentally-preferred  substitutes  for 

VIEWNIQUE™  full-wall  murals,  MEMERASE®  II  flexible  dry-erase  sur-

other fluorochemicals.  

faces,  MURAGLASS™  decorative  films  for  interior  glass  partitions, 

New  products  from  leading  technology,  backed  by  strong 

and  GREENGUARD  INDOOR  AIR  QUALITY  CERTIFIED®  commercial 

customer and technical service, will continue to play a critical role 

wallcoverings, to name a few.   

in  growing  the  Performance  Chemicals  segment.   More  than  ever, 

During the year, we exited the heat transfer printing product 

our associates are focused on technologies and applications where 

line to focus resources on our more attractive strategic businesses 

2

 
 
 
 
 
 
 
A D A P T.   A D VA N C E .

FURNITURE
AND
FURNISHINGS

COATED PAPER/
PAPERBOARD
CHEMICALS

OFFICE,
HOTEL,
HEALTHCARE

D E C O R A T I V E
L A M I N A T E S

C O A T E D
F A B R I C S

P A P E R  
C O A T I N G S

W A L L C O V E R I N G S

with  better  long-term  prospects.    In  addition,  we  enhanced  our 

and are potential substitutes for numerous traditional asphalt roof-

Thailand  and  China  manufacturing  joint  venture  capabilities  in  or-

ing products. 

der to better serve the needs of global customers.  There are grow-

At  the  same  time,  we  made  significant  breakthroughs  in  im-

ing opportunities, especially in the residential furniture industry, to 

proving productivity at our newest plant in Muscle Shoals, Alabama.  

leverage  our  joint  ventures  to  successfully  compete  for  business 

These operational improvements, along with exciting new products, 

that is increasingly being produced off-shore.  

certainly enhance our outlook for the future. 

Robert  Coleman,  with  over  20  years  of  management  experi-

Harry Franze joined OMNOVA in the third quarter as President of 

ence at Avery Dennison, joined OMNOVA as President of our Decora-

our Building Products segment.  He brings a wealth of general man-

tive Products segment at the end of the third quarter.  Bob brings 

agement and operating  experience and  is leading a  more  focused 

a fresh marketing and operations perspective to the business and 

and integrated effort by our team to profitably grow the business. 

has already begun to make critical decisions to position Decorative 

Products for recovery.   

Flexibility for Growth 

Our productivity improvements in 2003 are clear examples of the 

Building Products 

power of the LEAN SixSigma operating approach we introduced dur-

Building  Products  achieved  significantly  improved  performance 

ing  the  year.   Our  LEAN  SixSigma  efforts  are  making  fundamental 

throughout 2003 as the result of better market conditions for com-

and  sustainable  process  changes  to  eliminate  waste  (defined  as 

mercial roofing, exciting new products and major gains in manufac-

those things not valued by the customer) and dramatically reduce 

turing productivity.  

variation (typically the source of most quality problems).  We spent 

Severe weather last winter and an improving economy created 

the first part of the year training our full-time LEAN SixSigma black-

a  stronger  reroofing  market  in  the  second  half  of  the  year  for  our 

belts and identifying the improvement opportunities in each of our 

GENFLEX ROOFING SYSTEMS®.  In addition, we increased our empha-

businesses.  As the year progressed, the blackbelts worked closely 

sis on small to mid-sized contractors to broaden our customer base.  

with  associates  on  the  floor,  in  our  back  office  operations  and  in 

This  has  opened  new  opportunities  to  demonstrate  the  labor  and 

the field to drive those changes that would add greater value to the 

energy-saving qualities of our thermoplastic (TPO and PVC) roofing 

customer and result in cash flow, productivity and operating profit 

membrane systems.  New PEEL & STICK™ TPO roofing systems intro-

improvements  for  OMNOVA  Solutions.   I  could  not  be  more  excited 

duced in 2003 offer significantly easier and lower-cost installation 

about the power of LEAN SixSigma to have a lasting and meaningful 

3

 
 
 
 
 
A D A P T.   A D VA N C E .

CARPET
CHEMICALS

COMMERCIAL 
ROOFING

TRANSPORTATION

C A R P E T   B A C K I N G  
B I N D E R S

S I N G L E - P LY  
M E M B R A N E   S Y S T E M S

M A R I N E   F A B R I C S

impact on our Company. In 2003 alone – our start-up year – LEAN 

performance despite very difficult operating conditions, our associ-

SixSigma efforts delivered benefits, primarily in cash flow, of nearly 

ates  are  relentlessly  focused  on  delighting  customers.   Many  of 

$10 million.                  

them have made personal sacrifices to strengthen OMNOVA for the 

In  last  year’s  report,  I  mentioned  that  we  had  created  a  new 

long term.  I would like to thank those associates for their hard work, 

global  strategic  sourcing  organization  focused  on  gaining  access 

commitment and dedication. 

to  lower  cost  sources  around  the  world  and  combining  material 

I assure you that OMNOVA Solutions’ associates, with the active 

needs across the Company to capitalize on purchasing synergies.  

involvement  and  guidance  of  our  Board  of  Directors,  are  dedicated 

The team made a solid first step in 2003 and, moving forward, we 

to  creating  value  for  our  shareholders.    We  emerged  from  2003  a 

believe there are significant additional opportunities to improve our 

stronger Company – we concluded a major cost restructuring, took 

quality and lower our costs through our global sourcing efforts. 

aggressive  product  pricing  actions,  made  leadership  changes  to 

In Spring 2003, OMNOVA completed a $165 million, seven-year 

drive  better  execution,  enhanced  the  capabilities  of  our  joint  ven-

bond offering, and a $100 million bank credit facility.  These actions 

tures,  and  refinanced  to  improve  our  capital  structure.   We  enjoy 

improve the Company’s long-term financial flexibility.  

leadership positions in most of the market categories we serve, and 

During the year, we took the difficult but necessary actions to 

we have introduced and will continue to invest in new products and 

right-size our cost base.  We expect this major restructuring to yield 

services that offer distinct advantages to our customers.   

$16 million in additional savings in 2004. 

As 2003 came to a close, we were encouraged by improvement 

Late  in  the  year,  we  were  pleased  to  announce  the  election 

in the overall U.S. economy and in several of our served markets.  We 

of David J. D’Antoni to the Board of Directors.  Dave is a Senior Vice 

are optimistic that these positive economic trends will continue and 

President and Group Operating Officer of Ashland Inc.  His expertise 

are confident in our ability to adapt and thrive in this dynamic busi-

in the chemical and building products industries adds to our already 

ness landscape.  We believe OMNOVA Solutions is poised to make a 

strong group of independent directors. 

strong advance in our performance in 2004.

A Stronger Company 

OMNOVA’s future is bright because of our people.  In 2003, our people 

tackled a very tough set of operating challenges with enthusiasm 

and commitment.  United by a common cause of achieving improved 

Kevin M. McMullen
Chairman and CEO

4

   
 
 
 
 
 
 
C O R P O R A T E   I N F O R M A T I O N

EXECUTIVE OFFICERS

Kevin M. McMullen 3
Chairman, Chief Executive Officer 

Common Stock
Listing:  

BuyDIRECT Contact:
The Bank of New York

Kevin M. McMullen

and President, 

New York Stock Exchange 

Dividend Reinvestment  

Chairman, Chief Executive Officer 

OMNOVA Solutions Inc.

Ticker Symbol: OMN

and President

Michael E. Hicks 

Senior Vice President and 

Steven W. Percy 1
Former Chairman and 

Chief Executive Officer, 

Chief Financial Officer; Treasurer

BP America Inc.

James C. LeMay

Senior Vice President, Business 

Dr. R. Byron Pipes  2,3
Goodyear Professor 

Development; General Counsel

of Polymer Engineering, 

University of Akron

Transfer Agent 

and Registrar

The Bank of New York

Shareholder Relations  
Department 11-E

P.O. Box 11258

Church Street Station

New York, NY 10286

Send certificates for transfer 
and address changes to:
The Bank of New York
Receive and Deliver  
Department 11-W
P.O. Box 11002
Church Street Station
New York, NY 10286

Independent Auditors
Ernst & Young LLP, 
Akron, Ohio

BuyDIRECT
(A direct purchase, sale and dividend 
reinvestment plan) BuyDIRECT is 
available to shareholders and inter-
ested first-time investors and offers 
a convenient method of increasing 
investment in the Company.  All 
brokerage commissions and bank 

      Department 

P.O. Box 1958
Newark, NJ 07101-9774

1-800-524-4458

Form 10-K
Additional copies available after 

March 1, 2004 on the internet at

www.omnova.com or by writing to:

OMNOVA Solutions Inc.

175 Ghent Road
Fairlawn, Ohio 44333-3300
Attention:  Secretary

Shareholder
Services
1-800-735-5160

Investor Relations
Contact
Michael E. Hicks
Senior Vice President and 
Chief Financial Officer
330-869-4411

OMNOVA Solutions
Foundation
175 Ghent Road
Fairlawn, Ohio 44333-3300
330-869-4289

Communications

William R. Seelbach 2
President and Chief Executive Officer, 
Ohio Aerospace Institute

COMMITTEES

1     Audit Committee 
         Chairman:   
         Steven W. Percy

2    Compensation and 
         Corporate Governance  
         Committee 
         Chairman: 
         David A. Daberko  

3         Executive Committee  
         Chairman:  
         Kevin M. McMullen

SHAREHOLDER INFORMATION

the participants in connection with 

Corporate Communications, 

service fees incurred on behalf of 

General inquiries, contact: 

Annual Meeting 

of Shareholders

March 25, 2004 at 9:00 a.m., 

Akron West Hilton Inn, 

3180 West Market Street,

Fairlawn, Ohio

stock purchases and dividend rein-

330-869-4293.  

vestments are paid by the Company.  

Financial literature requests, 

Subject to terms and conditions of 

contact World Investor Link, 

the plan, dividends, together with 

1-888-400-7789. 

optional cash investments of up 

to $120,000 per year, are used to 

Internet Website

buy more shares of the Company’s 

www.omnova.com

Common Stock.

OMNOVA Solutions is an equal oppor-

tunity employer. 

Gregory T. Troy
Senior Vice President, 
Human Resources

Douglas E. Wenger
Senior Vice President and 
Chief Information Officer

James J. Hohman
Vice President; President, 
Paper & Carpet Chemicals

BOARD OF DIRECTORS

Edward P. Campbell 1
President and 
Chief Executive Officer, 
Nordson Corporation

David A. Daberko 2,3
Chairman and 

Chief Executive Officer, 

National City Corporation

David J. D’Antoni 2
Senior Vice President

and Group Operating Officer,

Ashland Inc.

Diane E. McGarry 1
Chief Marketing Officer, 

Xerox Corporation

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Paper Stock:  The cover and inside glossy pages of this report are printed on paper coated with GenFlo® latex.

Photos:  Folding partition photo (page 2) courtesy of Panelfold, Inc. •  Marine fabrics photo (page 4) courtesy of Formula Powerboats  •  Individual workstation photo (back cover, bottom square) 

courtesy of The HON Company 

Back Cover Photos:  (left to right, top to bottom)  BOLTAFLEX® coated fabrics, LANARK® commercial wallcoverings, POLYFOX™ floor care chemicals, GENFLO® paper chemicals, GENFLEX ROOFING 

SYSTEMS®, GENFLO® carpet chemicals, SURF(x)®  furniture laminates

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Imagine

what we 
can do 

together.

OMNOVA SOLUTIONS INC.  •  175 Ghent Road  •  Fairlawn, Oh 44333  •  Telephone: 330-869-4200  •  www.omnova.com

GREENGUARD INDOOR AIR QUALITY CERTIFIED is a registered certification mark used under license through the GREENGUARD Environmental Institute.
GENFLEX ROOFING SYSTEMS, SURF(x), MEMERASE, BOLTAFLEX, LANARK and GENFLO are registered trademarks of OMNOVA Solutions Inc.
PEEL & STICK, MURAGLASS and VIEWNIQUE are trademarks of OMNOVA Solutions Inc.
POLYFOX is a trademark used under license by OMNOVA Solutions Inc.