Perion Network
Annual Report 2013

Plain-text annual report

UNITED STATESSECURITIES AND EXCHANGE COMMISSIONWASHINGTON, D.C. 20549FORM 20-FoREGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR xANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2013 OR oTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR oSHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report…………………………………. For the transition period from ____ to _____ Commission File No. 000-51694 Perion Network Ltd.(Exact Name of Registrant as specified in its charter)N/A(Translation of Registrant's name into English)Israel(Jurisdiction of incorporation or organization)4 HaNechoshet StreetTel Aviv, Israel 69710(Address of principal executive offices)Yacov Kaufman, CFOTel: +972-3-7696-109; Fax: +972-3-644-55024 HaNechoshet StreetTel Aviv, Israel 69710(Name, Telephone, E-mail and /or Facsimile Number and Address of Company Contact Person)Securities registered or to be registered pursuant to Section 12(b) of the Act. Title of Each ClassName of Each Exchange on which RegisteredOrdinary shares, par value NIS 0.01 per shareNASDAQ Global Select Market Securities registered or to be registered pursuant to Section 12(g) of the Act. None(Title of Class) Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act. None(Title of Class) Indicate the number of outstanding shares of each of the issuer's classes of capital or common stock as of the close of the period covered by the AnnualReport.  As of December 31, 2013, the Registrant had outstanding 12,501,237 ordinary shares, par value NIS 0.01 per share.Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act Yes o No xIf this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of theSecurities Exchange Act of 1934. Yes o No xIndicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filingrequirements for the past 90 days. Yes x No oIndicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required tobe submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period thatthe registrant was required to submit and post such files).Yes x No o Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of "accelerated filer andlarge accelerated filer" in Rule 12b-2 of the Exchange Act (Check one):Large accelerated filer o Accelerated filer x Non-accelerated filer oIndicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:U.S. GAAP xInternational Financial Reporting Standards as issuedbythe International Accounting Standards Board oOther oIf "Other" has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow. Item 17 o Item 18 oIf this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act): Yes o No x  PRELIMINARY NOTES Terms As used herein, and unless the context suggest otherwise, the terms "Perion", "Company", "we", "us" or "ours" refer to Perion Network Ltd. andsubsidiaries. References to "dollar" and "$" are to U.S. dollars, the lawful currency of the United States, and references to "NIS" are to New Israeli Shekels, thelawful currency of the State of Israel. This annual report contains translations of certain NIS amounts into U.S. dollars at specified rates solely for yourconvenience. These translations should not be construed as representations by us that the NIS amounts actually represent such U.S. dollar amounts or could,at this time, be converted into U.S. dollars at the rate indicated. Unless otherwise indicated, we have translated NIS amounts into U.S. dollars at an exchangerate of NIS 3.471 to $1.00, the representative exchange rate reported by the Bank of Israel on December 31, 2013. Trademarks Perion™, IncrediMail™, PhotoJoy™, Smilebox Teeth Design™, Smilebox™, SWEETPACKS™ and SWEETIM™ are our registered trademarks. Allother registered trademarks and trade names appearing in this annual report are owned by their respective holders. Forward-Looking Statements This annual report on Form 20-F contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, and Section21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Forward-looking statements relate to future events or our future financialperformance and involve known and unknown risks, uncertainties and other factors that may cause our, or our industry’s, actual results, levels of activity,performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed, implied or inferredby these forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "could","would", "expects", "plans", "intends", "anticipates", "believes", "estimates", "predicts", "projects", "potential" or "continue" or the negative of such terms andother comparable terminology. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we do not know whether we can achievepositive future results, levels of activity, performance, or goals. Actual events or results may differ materially from our current expectations. All forward-looking statements included in this report are based on information available to us on the date of this report. Except as required by applicable law, weundertake no obligation to update or revise any of the forward-looking statements after the date of this annual report to conform those statements to reflectthe occurrence of unanticipated events, new information or otherwise. You should read this annual report and the documents that we reference in this report completely and with the understanding that our actual futureresults, levels of activity, performance and achievements may be materially different from what we currently expect. Factors that could cause actual results to differ from our expectations or projections include certain risks, including but not limited to the risks anduncertainties relating to our business, intellectual property, industry and operations in Israel, as described in this annual report under Item 3.D. – "KeyInformation – Risk Factors." Assumptions relating to the foregoing involve judgment with respect to, among other things, future economic, competitive andmarket conditions, and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond our control. Inlight of the significant uncertainties, inherent in the forward-looking information included herein, the inclusion of such information should not be regardedas a representation by us or any other person that our objectives or plans will be achieved. Moreover, we operate in a very competitive and rapidly changingenvironment. New risks emerge from time to time and it is not possible for our management to predict all risks, nor can we assess the impact of all risks on ourbusiness or the extent to which any risk, or combination of risks, may cause actual results to differ from those contained in any forward-looking statements. We obtained statistical data, market data and other industry data and forecasts used in preparing this annual report from market research, publiclyavailable information and industry publications. Industry publications generally state that they obtain their information from sources that they believe to bereliable, but they do not guarantee the accuracy and completeness of the information. Similarly, while we believe that the statistical data, industry data andforecasts and market research are reliable, we have not independently verified the data, and we do not make any representation as to the accuracy of theinformation.  TABLE OF CONTENTS Page PART I 3Item 1.Identity of Directors, Senior Management and Advisers3Item 2.Offer Statistics and Expected Timetable3Item 3.Key Information3Item 4.Information on the Company23Item 4.AUnresolved Staff Comments32Item 5.Operating and Financial Review and Prospects32Item 6.Directors, Senior Management and Employees45Item 7.Major Shareholders and Related Party Transactions54Item 8.Financial Information58Item 9.The Offer and Listing58Item 10.Additional Information59Item 11.Quantitative and Qualitative Disclosures about Market Risk75Item 12.Description of Securities Other than Equity Securities76 PART II 77Item 13.Defaults, Dividend Arrearages and Delinquencies77Item 14.Material Modifications to the Rights of Security Holders and Use of Proceeds77Item 15.Controls and Procedures78Item 16A.Audit Committee Financial Expert78Item 16B.Code of Ethics78Item 16C.Principal Accountant Fees and Services78Item 16D.Exemptions from the Listing Standards for Audit Committees78Item 16E.Purchases of Equity Securities by the Issuer and Affiliated Purchasers78Item 16F.Changes in Registrant's Certifying Accountant78Item 16G.Corporate Governance79Item 16HMine Safety Disclosure80 PART III 81Item 17.Financial Statements81Item 18.Financial Statements81Item 19.Exhibits82 2 PART I ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS Not applicable. ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLENot applicable. ITEM 3. KEY INFORMATION A. SELECTED FINANCIAL DATA The following tables present selected financial data and should be read in conjunction with "Item 5 – Operating and Financial Review andProspects" and our consolidated financial statements and related notes appearing elsewhere in this annual report. We derived the selected operations databelow for the years ended December 31, 2011, 2012 and 2013 and the selected balance sheet data as of December 31, 2012 and 2013 from our auditedconsolidated financial statements included elsewhere in this report. We derived the selected operations data below for the years ended December 31, 2009and 2010 and the selected balance sheet data as of December 31, 2009, 2010 and 2011 from our audited consolidated financial statements not included inthis report. Our consolidated financial statements are prepared and presented in U.S. dollars and in accordance with U.S. Generally Accepted AccountingPrinciples ("U.S. GAAP"). This data does not reflect our ClientConnect business, which was transferred by Conduit Ltd. ("Conduit") to ClientConnect Ltd.("ClientConnect") on December 31, 2013.We acquired ClientConnect on January 2, 2014 (the "ClientConnect Acquisition"). Shortly after filing this annual report, we expect to submit withthe U.S. Securities and Exchange Commission ("SEC") a report on Form 6-K containing the audited consolidated statements of income, change inshareholders' equity and cash flows of ClientConnect for the years ended December 31, 2011, 2012 and 2013 and the audited consolidated balance sheets ofClientConnect as of December 31, 2012 and 2013, as well as pro forma combined financial data of Perion and ClientConnect as though the ClientConnectAcquisition were consummated on January 1, 2013. Year ended December 31, Statement of Operations Data: 2009 2010 2011 2012 2013 U.S. dollars in thousands (except share and per share data) Revenues Search $20,011 $22,792 $25,466 $38,061 $59,038 Products 6,717 5,404 7,191 17,574 17,818 Advertising and Other 467 1,301 2,816 4,588 10,292 $27,195 $29,497 $35,473 $60,223 $87,148 Cost of revenues 1,505 1,606 2,840 5,230 11,440 Gross profit 25,690 27,891 32,633 54,993 75,708 Operating expenses: Research and development costs, net 6,254 6,607 7,453 10,735 13,393 Selling and marketing expenses 4,616 5,244 12,984 29,517 43,358 General and administrative expenses 3,334 4,741 7,649 8,560 15,077 Total operating expenses 14,204 16,592 28,086 48,812 71,828 Operating income 11,486 11,299 4,547 6,181 3,880 Financial income (expense), net 72 322 1,293 (174) (1,233)Income, before taxes on income 11,558 11,621 5,840 6,007 2,647 Taxes on income 3,545 3,232 172 2,473 2,337 Net income $8,013 $8,389 $5,668 $3,534 $310 Net earnings per share: Basic $0.86 $0.87 $0.58 $0.35 $0.03 Diluted $0.84 $0.85 $0.57 $0.34 $0.02 Weighted average number of shares used in net earnings pershare: Basic 9,347,915 9,622,181 9,796,380 10,159,049 12,330,631 Diluted 9,562,721 9,831,628 10,002,171 10,366,808 13,003,334 3 As of December 31, 2009 2010 2011 2012 2013 (in thousands) Balance Sheet Data: Cash and cash equivalents $24,368 $16,055 $11,260 $21,762 $23,364 Working capital 26,846 28,067 (27) (4,296) (2,860)Total assets 39,894 41,348 54,904 123,159 114,875 Total liabilities 12,892 13,196 23,083 68,449 58,305 Shareholders’ equity 27,002 28,152 31,815 54,710 56,570 B. CAPITALIZATION AND INDEBTEDNESS Not applicable. C. REASONS FOR OFFER AND USE OF PROCEEDS Not applicable. D. RISK FACTORS Investing in our ordinary shares involves a high degree of risk. You should consider carefully the following risk factors, as well as the other information inthis annual report before deciding to invest in our ordinary shares. Our business, financial condition or results of operations could be affected adversely byany of these risks. The trading price of our ordinary shares could decline due to any of these risks and you might lose all or part of your investment in ourordinary shares. Risks Related to Our Business We are highly dependent on Internet search based revenues. Both our legacy business (our business before the ClientConnect Acquistion) and the ClientConnect business are very dependent on search basedrevenues which are based on the acceptance and subsequent retention of search properties by the users of the software products of these businesses. In 2013,these search based revenues accounted for 68% of the revenues related to our legacy business and 85% of ClientConnect's revenues. In addition, the marketfor offering and retaining search properties is very competitive. While our strategy is to diversify our revenue streams and limit the dependence on searchbased revenues, we expect this venue to continue to generate a major portion of our revenues in the foreseeable future. Adverse changes in the search industryor our failure to retain existing users, or attract new users, as well as generate traffic to our search properties, could adversely affect our business, financialcondition and results of operations. Our business depends heavily upon revenues generated from arrangements with search providers, including Microsoft and Google, and any adversechange in those relationships could adversely affect our business or its financial condition and results of operations. The vast majority of our revenues from our legacy business in 2013 were derived from search services agreements with Google Ireland Limited("Google"), APN LLC ("APN") and Microsoft Online Inc. ("Microsoft"), which expire on April 30, 2015, March 31, 2016 and December 27, 2014,respectively. In 2013, our agreement with Google accounted for 46% of our legacy business revenues, the agreement with APN accounted for 11% of ourlegacy business and the agreement with Microsoft accounted for 9% of our legacy business revenues. The Perion agreement with Microsoft may beterminated by 30 days' advance notice. As a result of the ClientConnect Acquisition, we also are highly dependent on ClientConnect's agreements withMicrosoft and Google, which expire on December 31, 2014 and on August 31, 2015, respectively. In 2013, ClientConnect's agreement with Microsoftaccounted for 63% of ClientConnect's revenues, and its agreement with Google accounted for 22% of ClientConnect's revenues. If any of these agreements is terminated, substantially amended, or not renewed on favorable terms, we could experience a material decrease in oursearch generated revenues or the profits they create and we could be forced to seek alternative search providers. There are very few companies in the marketthat provide Internet search and advertising services similar to those provided by Google, Microsoft and Yahoo. These three are the dominant players in thismarket, particularly on a global scale, and competitors do not offer as much coverage through sponsored links or searches. If we fail to quickly locate,negotiate and finalize alternative arrangements, or if the alternatives do not provide for terms that are as favorable as those provided for by these agreements,or if the alternative arrangements will not attract the same traffic as the traffic attracted by Microsoft or Google, or if the termination by Microsoft or Googleaffects our ability to contract with other providers, we would experience a material reduction in our revenues and, in turn, our business, financial conditionand results of operations would be adversely affected. 4 We rely heavily on the ability to offer our search properties to users of consumer downloadable software products and subsequently retain our searchproperties. Should this offering be blocked, constrained, limited, materially changed, based on change of guidelines or otherwise, or made redundant byany of our search engine providers, including Microsoft and Google, our ability to generate revenues from our users' search activity could besignificantly reduced. The search services agreement with each of Microsoft, Google and other search partners of ours requires that we comply with certain guidelinespromulgated by them for the use of its brands and services, including the manner in which their paid listings are displayed within search results, and that weestablish guidelines to govern certain activities of third parties to whom we syndicate paid listings, including the manner in which those parties drive searchtraffic to their websites and display paid listings. Subject to certain limitations, any one of our search partners may unilaterally update its policies andguidelines, which could in turn require modifications to, or prohibit and/or render obsolete certain of our products, services and/or practices, which could becostly to address or otherwise have an adverse effect on our business, our financial condition and results of operations. Noncompliance with our searchpartners' guidelines, especially Microsoft’s or Google's guidelines, by us or by third parties to which we syndicate paid listings or by the publishers throughwhom we secure distribution arrangements for our products could, if not cured, result in such companies' suspension of some or all of their services to thewebsites of our third party publishers, the imposition of additional restrictions on our ability to syndicate paid listings or distribute our products or thetermination of the services agreement by our search partners. The guidelines imposed pursuant to our agreement with Google, with respect to homepage resets, installing toolbars and default search resets toGoogle services when providing downloadable applications were changed in February 2013, and this had negative revenue implications. Since then, Googlehas continued instituting other less material changes to its policy governing its relationship with search partners. Should Microsoft, Google or othercompanies providing Internet browsers, effectively further restrict, discourage, or otherwise hamper companies, like us, from offering or changing the searchproperties, this would cause a material adverse effect on our revenue and our financial results. Should the providers of the underlying platforms, and browsers in particular, further block, constrain, limit, materially change their guidelines or theway they operate, our ability to generate revenues from our users' search activity could be significantly reduced. In December 2013, Google announced that it will restrict the ability to install multi-purpose extensions onto its Chrome internet browser starting inJune 2014. As most of our offerings offer such multi-purpose extensions, this policy decision is expected to adversely affect our business. Should Microsoft,Google or other companies providing Internet browsers, or other underlying platforms effectively further restrict, discourage, or otherwise hamper companies,like us, from offering or changing the search properties, this would cause a material adverse effect on our revenue and our financial results. If we are unable to successfully integrate the recently acquired ClientConnect business and our legacy business, our operating results may be adverselyaffected. On January 2, 2014, we completed the acquisition of the ClientConnect business, which is substantially larger than our legacy business. Achievingthe expected benefits of the ClientConnect Acquisition will depend on the timely and efficient integration of ClientConnect's and our operations,technology, business culture and personnel. The integration may not be completed as expected, and if we fail to effectively integrate the operations, we maynot achieve the expected benefits of the acquisition. The challenges involved in completing this integration include: ·effectively managing the ClientConnect business independently of Conduit; ·transfer of the ClientConnect business to our brand by the end of the transition period during which we are permitted to utilize the name"Conduit"; ·completing the integration of the operations of the ClientConnect business with our legacy operations; 5 ·retaining our legacy customers and sales distribution channels, as well as those of the ClientConnect business; ·fully incorporating ClientConnect's technology and products into our legacy technology and product lines; ·continuing to demonstrate to the customers of the ClientConnect business that the acquisition has not resulted in any adverse changes incustomer service standards or product support; ·ensuring that the employees of the legacy business as well as the employees of ClientConnect are comfortable with the business culture of thecombined companies; and ·maintaining employee morale and retaining key employees. We may become liable to unforeseen risks and liabilities associated with the acquired ClientConnect business. In the course of integrating the acquired ClientConnect business into our own business, we may discover risks and liabilities that were notanticipated at the time of the acquisition. We may also become subject to liabilities arising from the conduct of the ClientConnect business prior to the timeof acquisition. These risks and liabilities could adversely affect our business, financial condition and results of operations. The generation of revenues from search activity has become subject to fierce competition. We obtain a significant portion of our revenues fromsearches made by users of our search properties. If we cannot compete effectively in this market, our revenues are likely to decline. We obtain a significant portion of our revenues through designating the Company as the default search provider during the download of ourproducts and those of our partners. We therefore are constantly looking for ways to convince potential users to accept our offering, designating the Companyas its default search provider and accept the other search properties offered. To achieve these goals, we rely heavily on third-party publishers to distribute oursearch syndication services as a value-added component of their own software product offerings. In exchange, we pay incentive fees based on a number offactors, including our projection of the potential revenues derived from these engagements. There are a growing number of companies that generate anincreasing amount of their revenues from searches, some of them with a more significant presence than ours and with greater capability to offer substantiallymore content, and others utilizing aggressive marketing practices that we are unwilling to use as it detracts from the user experience or are not permitted byour agreements or accepted practices. In addition, with competition growing, even the larger and in the past more conservative companies (such as Google,Microsoft and others) have become increasingly aggressive in their search service offering. Therefore, our ability to attract new users to install our searchassets and to retain existing users, could suffer, preventing or delaying our ability to increase our revenues, or even causing them to decline. The marketing of our search services significantly relies on our ability to advertise and distribute our products together with the distribution of freesoftware from other companies. Should Microsoft, Google or our other search partners institute material changes in our ability to partner withdistribution partners, it would be more difficult to acquire new customers and would adversely affect our revenues. Our reliance on advertising for acquiring new customers in conjunction with other companies distributing other free software products has grownand is an integral part of our plans to continue to achieve rapid growth. These distribution partnerships are regulated by our search partners, includingMicrosoft and Google. While abiding by search providers’ policies and guidelines, we seek to optimize the installation process in order to increase users’selection of search services. In particular, we have adopted an "opt out" approach to the installation process in the United States and Canada, pursuant towhich, when users install a toolbar or other products containing a search engine, the option to have the search engine serve as their primary search provider ispresented as the default option. Users are required to unselect each feature of the toolbar’s or other product’s search services if they do not wish to install thesearch functions of the product on their computers. This method of distribution has been very effective for us in the past and has significantly contributed toour growth. Should our search partners continue to implement changes to their guidelines, including the further restriction of the "opt out" feature, or restrictus from working with other distribution partners, our ability to market our products and search services would be limited and our results of operations couldbe materially adversely affected. 6 In order to receive advertisement-generated revenues from our search partners, we depend, in part, on factors outside of our control. The amount of revenue we receive from each of our search partners depends upon a number of factors outside of our control, including the amountthese search providers charge for advertisements, the efficiency of the search provider’s system in attracting advertisers and syndicating paid listings inresponse to search queries and parameters established by it regarding the number and placement of paid listings displayed in response to search queries. Inaddition, each of the search partners makes judgments about the relative attractiveness (to the advertiser) of clicks on paid listings from searches performedon a toolbar or other search assets and these judgments factor into the amount of revenue we receive. Changes to search partners' paid listings networkefficiency, its judgment about the relative attractiveness of clicks on paid listings from a platform-generated toolbar or the parameters applicable to thedisplay of paid listings could have an adverse effect on our business, financial condition and our results of operations. Such changes could come about for anumber of reasons, including general market conditions, competition or policy and operating decisions made by Microsoft or Google or other search partnersof ours. Our ClientConnect business is highly reliant upon a small number of publishers, who account for the substantial majority of its pay-outs to publishersand, in parallel, its revenues. If the ClientConnect business were to lose all or a significant portion of those publishers as its customers, its revenues andresults of operations would be materially adversely affected. In 2013, the top 10 publishers who distributed search properties of the ClientConnect business accounted for approximately 69% of its revenues in2013. There can be no assurance that these existing publishers will continue to distribute our search properties or continue utilizing the revenue generatingmonetization services. The loss of all or a substantial portion of our relationships with these publishers would cause a material decline in our revenues andprofitability. Under the pay-per-install ("PPI"), model for payments to publishers, a timing delay between when expenses and related revenues are recorded and ifprojected revenues are not estimated correctly, or, subsequent to payment, the revenue model changes, could have a material adverse effect on ouroperating results. In order to promote the distribution of our search properties, we to a great extent utilize a PPI model, under which publishers are paid up-front eachtime they distribute our search properties to an end user who subsequently accepts them. This particular payment model typically has an adverse impact onour results of operations in the short-term, as the traffic acquisition costs related to a given user are recorded as an expense as incurred, when a user acceptsour monetization services, whereas the related revenues are generated from that user only when and as long as (if at all) the user performs searches, for whichwe receive payments from search providers. To the extent we incorrectly estimate the expected revenue from the search activity of the end user over time, forany reason including changes in the market, our operating results will be materially adversely affected. In order to maintain revenues and continue to grow, we need to continually acquire new users and maintain user engagement with our search servicesthrough technological advantages. The market for search services is highly competitive, and we experience significant competition for user engagement with our search services fromother participants in the industry who use a similar search advertising business model. We generate the substantial majority of revenues associated withonline publishers that distribute our search properties during the first year after installation. In order to maintain current revenues and grow our business, weneed to continually maintain the technological advantage of our platform, products and other services, such as our search protect software, which help usmaintain user engagement with our search services and assist us in acquiring new users. If we fail to maintain our technological advantage, user engagementmay decline materially, which would have a material adverse effect on our operating results. Currently most individuals are using non-PC devices to access the Internet, and most of our revenue generation and services are currently not usable onthese competing platforms. We focus primarily on the market related to personal computers ("PCs"), which has accounted for all the revenues in our legacy business and that ofthe ClientConnect business. To the extent that there is an even more significant shift by the market from PCs to mobile or tablet devices, we wouldexperience a substantial reduction in revenues. Recently, the number of individuals who access the Internet through devices other then personal computers,such as mobile phones, tablets, etc., has increased dramatically. While we have begun developing solutions for mobile platforms, our services, for the mostpart are not yet compatable with these alternative platforms and devices and we have not yet implemented revenue generation models for mobileapplications. If this trend accelerates, we may fail to capture a sufficient share of an increasingly important portion of the market for online services, ourservices will become less relevant and may fail to attract advertisers and web traffic. In addition, even if consumers do use our services, our revenue growthwill still be adversely affected if we do not successfully implement revenue generating models for our mobile applications. 7 The market for desktop software products and services is declining, as web-based solutions for the desktop are gaining in popularity. Our revenues are generated by virtue of the end user downloading software to the desktop. Web (or “cloud”) based software and solutions do notrequire the user to download software, and thus provides a very mobile and accessible alternative to downloadable software. While there are advantages anddisadvantages to each method and system and the markets for each of them remain large, the market for web based systems is growing at the expense ofdownloadable software. Should this trend accelerate faster than our partners’ ability to provide differentiating advantages in their downloadable solutions, this could resultin fewer downloads of their products and lower search revenues generated through the download of these products. See "Item 4.B Business Overview —Competition" for additional discussion of our competitive market. We rely significantly on our and those of our partners ability to advertise through the Google AdWords network for marketing and acquiring new usersof our products. Should Google make additional substantial changes to this network or if it becomes substantially more expensive, it would be moredifficult and expensive to acquire new customers and would negatively affect our revenues. Over the last few years our reliance and that of our partners on advertising for acquiring new customers has grown dramatically and is an integral part of ourplans to continue to achieve accelerated growth. One of the main venues for advertising downloadable software products is Google’s AdWords network.Google sets the standards and the pricing for using this network. Although there are alternative networks and platforms for advertising, none are currently aspopular as Google's. Should Google continue to further change the rules for using this network and the way distributers of downloadable software productsinteract with it, or if the cost of advertising our products increases more than it already has, our ability to market our products would be limited, which wouldnegatively affect our results of operations. We have acquired and intend to continue to acquire other businesses. These acquisitions divert a substantial part of our resources and managementattention, could cause dilution to our shareholders and adversely affect our financial results. We acquired Smilebox in August 2011, SweetIM in November 2012, and ClientConnect in January 2014, and we intend to continue to acquirecomplementary products, technologies or businesses. Prior to these acquisitions our management had limited experience together as a team in makingacquisitions or integrating acquired businesses. Seeking and negotiating potential acquisitions to a certain extent diverts our management’s attention fromother business concerns, is expensive and time-consuming. New acquisitions could expose our business to unforeseen liabilities or risks associated with thebusiness or assets acquired or with entering new markets. In addition, we might lose key employees while integrating new organizations and we might noteffectively integrate the acquired products, technologies or businesses or achieve anticipated revenues or cost benefits. Future acquisitions could result incustomer dissatisfaction, performance problems with an acquired product, technology or company. Paying the purchase price for acquisitions in the form ofcash, debt or equity securities could weaken our cash position, increase our leverage or dilute our existing shareholders, as the case may be. Furthermore, asubstantial portion of the cost of these acquisitions is typically for intangible assets. We may incur contingent liabilities, amortization expenses related tointangible assets, or possible impairment charges related to goodwill or other intangible assets or other unanticipated events or circumstances relating to theacquisition, and we may not have, or may not be able to enforce, adequate remedies in order to protect our Company. If any of these or similar risks relating toacquiring products, technologies or businesses should occur in the future on a scale that is larger than the effect of the acquisition described above, ourbusiness could be materially harmed. We are effectively limited in our ability to issue ordinary shares or effect significant corporate transaction with respect to ClientConnect until the end of2015. As a result of the Israeli tax ruling obtained by Conduit in connection with the Conduit Split and the ClientConnect Acquisition, from January 2,2014 until December 31, 2015, Conduit and its shareholders would be subject to adverse tax consequences, for which we have undertaken to indemnifythem, if we were to: ·issue ordinary shares in a private placement to any single person (or a group of affiliated persons) in excess of 25% of our outstanding ordinaryshares, computed prior to the issuance; or 8 ·dilute the holdings of the persons who held 5% or more of our outstanding ordinary shares immediately following the closing of theClientConnect Acquisition by more than 49% in the aggregate. These provisions could effectively limit our ability to raise funds in equity financings or issue shares in consideration for the acquisition of othercompanies or business. This could impair our ability to grow our company by way of acquisitions. In addition, during the same period, we are effectively subject to the following restrictions with respect to ClientConnect: ·we may not sell a majority of ClientConnect's assets; ·we may not sell more than 10% of ClientConnect's outstanding shares; ·ClientConnect may not issue shares in a private placement to any single person (or a group of affiliated persons) in excess of 25% of itsoutstanding shares, computed prior to the issuance, or otherwise dilute our holdings by more than 49%; and ·there may be no transfers of cash or other consideration, granting of guaranties or any other activities between Conduit and ClientConnectoutside the ordinary course of business. These provisions could limit our ability to capitalize on opportunities to maximize the value of ClientConnect outside the ordinary course ofbusiness. For more information, see Item 10C. "Material Contracts—Agreements Relating to the ClientConnect Acquisition—Tax-related Restrictions." Class action litigation due to share price volatility or other factors could cause us to incur substantial costs and divert our management’s attention andresources. Historically, public companies that experience periods of volatility in the market price of their securities and/or engage in substantial transactions, aresometimes met with class action litigation. Companies in the Internet and software industry, such as ours, are particularly vulnerable to this kind of litigationas a result of the volatility of their stock prices and their regular involvement in transactional activities. Most recently, we have been named as a defendant inthis type of litigation in connection with our decision to acquire ClientConnect. Any litigation of this sort could result in considerable costs and a diversionof management’s attention and resources. If we are deemed to be not in compliance with applicable data protection laws, our operating results could be materially affected. We collect and maintain certain information about our customers in our database. Such collection and maintenance of customer information issubject to data protection laws and regulations in Israel and may be subject to laws and regulations in, the United States, the European Union and othercountries as well. A failure to comply with applicable regulations could result in class actions, governmental investigations and orders, and criminal and civilliabilities, which could materially affect our operating results. Although we strive to comply with the applicable laws and regulations and use our best efforts to comply with the evolving global standardsregarding privacy, and inform our customers of our business practices prior to any installations of our product and use of our services, it is possible that theselaws may be interpreted and applied in a manner that is inconsistent with our data collection and preservation practices, or that it may be argued that ourpractices do not comply with other countries' privacy and data protection laws and regulations. In addition to the possibility of fines, such a situation couldresult in the issuance of an order requiring that we change our data collection or retention practices, which in turn could have a material effect on ourbusiness. See "Item 4.B Business Overview — Government Regulation" for additional discussion of applicable regulations. If users or third parties express privacy or security concerns regarding our collection, use and handling of personal information, we could incursubstantial expenses. Although we strive to comply with strict privacy data security requirements and take all reasonable steps to ensure the security of personalinformation, concerns may be expressed, from time to time, about whether our products compromise the privacy or confidentiality of the information of usersand others. Concerns about our collection, use, sharing or handling of personal information or other privacy related matters, even if unfounded, could damageour reputation and operating results. See "Item 4.B Business Overview — Government Regulation" for additional discussion of applicable regulations. 9 We depend on a third party Internet and telecommunication providers to operate our websites and web-based services. Temporary failure of theseservices, including catastrophic or technological interruptions, would reduce our revenues and damage our reputation, and securing alternate sourcesfor these services could significantly increase our expenses. Each of our third party Internet and telecommunication providers may not continue to provide services to us without disruptions in services at thecurrent cost or at all. Moreover, as traffic to our websites and applications increases and the number of new (and presumably more complex) products andservices that we introduce continues to rise, we will need to upgrade our systems, infrastructures and technologies generally to facilitate this growth.Although there is certain overlap between the companies that provide such services, such a disruption in services by any one of them, even if temporary,would reduce our revenues from product sales, and possibly even from search, depending on the extent of disruption. We also rent the services ofapproximately 260 servers located around the world, mainly through Amazon Web Services and Microsoft Windows Azure cloud services. While we believethat there are many alternative providers of hosting and other communication services available to us, the costs associated with any transition to a newservice provider could be substantial and require us to reengineer our computer systems and telecommunications infrastructure to accommodate a new serviceprovider. Such processes could be both expensive and time consuming and could result in lost business both during the transition period and after. Our servers and communications systems could be damaged or interrupted by fire, flood, power loss, telecommunications failure, earthquakes, acts ofwar or terrorism, acts of God, computer viruses, physical or electronic break-ins and similar events or disruptions. Although we maintain back-up systems forour servers, any of these events could cause deterioration in performance or interruption in these systems, delays, loss of critical data and lost registered usersand revenues. We currently rely solely on the Internet as a means to sell our products. Accordingly, if we, or our customers, are unable to utilize the Internet due toa failure of technology or infrastructure, hacking, terrorist activity or other reasons, we could lose current or potential customers and revenues. While we havebackup systems for most aspects of our operations, our systems are not fully redundant and our disaster recovery planning may not be sufficient for alleventualities. In addition, we may have inadequate insurance coverage to compensate us for losses from a major interruption. Furthermore, interruptions inour website could materially impede our ability to attract new companies to advertise on our website and to maintain relationships with current advertisers.Difficulties of this kind could damage our reputation, be expensive to remedy and curtail our growth. Our products operate in a variety of computer configurations and could contain undetected errors or defects that could result in product failures, lostrevenues and loss of market share. Our software may contain undetected errors, failures or defects, especially when the products are first introduced or when new versions are released.Our customers’ computer environments are often characterized by a wide variety of standard and non-standard configurations that make pre-release testing forprogramming or compatibility errors very difficult and time-consuming. Therefore, there could be errors or failures in our products. In addition, despitetesting by us and beta testing by some of our registered users, errors, failures or bugs may not be found in new products or releases until after commencementof commercial sales. In the past, we have discovered software errors, failures and defects in certain of our product offerings after their full introduction andhave likely experienced delayed or lost revenues during the period required to correct these errors. Errors, failures or defects in products released by us could result in negative publicity, product returns, loss of or delay in market acceptance of ourproducts, loss of competitive position or claims by customers. Alleviating any of these problems could require significant expense and could causeinterruptions. 10 Due to our evolving business model and rapid changes in the Internet, we may not be able to accurately predict our future performance or continue ourrevenue growth or profitability. Since beginning operations in 2000, we have introduced many new products and initiatives, some of which have been unsuccessful. In addition, ourrevenue mix between products, search generated revenue and other advertising revenue has changed dramatically over the years. Consequently, in somecases, we have a limited history of ongoing operations from which to predict our future performance and making such predictions is very complex andchallenging, particularly with regard to aggressively increasing the distribution and profitability of search generated revenue, new products and initiativesand scaling existing business. The future viability of our business will greatly depend on our ability to increase search generated revenues with a sufficientreturn on investment, offer a competitive suite of services to our partners, including adapting and creating products for new platforms such as mobileplatforms, appeal to the Internet market, increase search generated, affiliate and advertising revenues, exploit our brand name and control our costs, which wemay be unable to do. As a result, we may not be able to continue our revenue growth or profitability. We may have difficulty managing our growth, which could limit our ability to increase our sales and control our costs. We have invested heavily to increase the organic growth of our operations in recent years. These investments have included recruiting ofexperienced personnel, investments in infrastructures, advertising and the acquisition of new businesses and products. This strategy for emphasizingaccelerated growth is required in order to achieve our business objectives, and is placing increased demands on our management and on our operationalresources. This growth has, and continues to increase the challenges involved in: ·implementing appropriate operational and financial systems and controls; ·expanding our sales and marketing infrastructure and capabilities; ·expanding our infrastructures and technological capabilities; and ·maintaining the commitment of our employees. If we cannot scale and manage our business appropriately, we will not experience our projected growth and our financial results will suffer. A decline in market acceptance for Microsoft technologies on which our products rely could have a material adverse affect on us. Most of our products and those of our partners currently run or are based on Microsoft Windows operating systems. Recently the Android and Appleoperating systems have gained popularity and market share, particularly in the mobile market, although still accounting for only a small part of the desktopmarket. A decline in market acceptance of Microsoft technologies or the increased acceptance of other operating systems without products that work on thesecompeting operating systems in a timely fashion could have a material adverse effect on our ability to market our products. Consumers are adopting thesealternative technologies in increasing numbers and are migrating to other computing technologies that we do not currently support. In addition, our productsand technologies must continue to be compatible with new developments in Microsoft technologies. Microsoft could introduce new features that wouldmake it more difficult to install our search services, to the extent that the toolbar is kept as a browser extension or add on. We cannot assure you that we canmaintain such compatibility or that we will not incur significant expenses in connection therewith. The introduction of new operating systems, browsers and other popular software products may materially adversely affect user engagement with oursearch services. Users typically install new software and update their existing software as new or updated software is introduced online by third-party developers. Inparticular, Microsoft’s recent introduction of Windows 8.1 may prompt many of our users to upgrade their operating systems or computers. In addition, whena user purchases a new computing device or installs a new Internet browser, it generally uses the Internet search services that are typically pre-installed on thenew device or Internet browser. Our products are distributed online, and are usually not pre-installed on computing devices. Further, as many softwarevendors that distribute their solutions online also offer search services alongside their primary software product, users often replace our search services withthose provided by these vendors in the course of installing new software or updating existing software. Any event that results in a significant number of userschanging or upgrading their computing device operating systems or Internet browsers after installing the search solutions offered by us could result in thefailure to generate the revenues that we anticipate from our users and could result in a decline in our user base. Finally, although we constantly monitor thecompatibility of our Internet search services and related solutions with such new versions and upgrades, we may not be able to make the required adjustmentsto ensure constant availability and compatibility of such solutions. 11 Our results of operations and financial condition may be adversely impacted by worldwide economic conditions. Our primary user base is composed of individual consumers and for the most part their discretionary purchase habits. In the event that the UnitedStates or Europe experiences an economic downturn, or the current economic climate worsens, our current and potential software license subscribers may beunable or unwilling to purchase our products or use our service. This would also have a negative impact on consumer Internet spending and search generatedrevenues. A reduction in the purchasing of our products or use of our services, consumer internet spending and search generated revenues have had a negativeimpact in the past, and may possibly have a greater negative impact in the future, on our sales and revenue generation, margins and operating expenses, andconsequently have a material adverse effect on our business, results of operations and financial condition. Exchange rate fluctuations may harm our earnings if we are not able to hedge our currency exchange risks effectively. A majority of our revenues are denominated in U.S. dollars. However, a significant portion of our sales is in currencies other than the U.S. dollar,either received directly by us in these currencies or received by our search partner in other currencies, but first converted into U.S. dollars prior to beingtransferred to us. In 2013, approximately 9% of our revenue was received directly by us in non-U.S. currencies and an estimated 49% of our revenue wasreceived by our search partners in non-U.S. currencies, although converted by our search partners into U.S. dollars prior to being transferred to us. As amajority of the sums received in non-U.S. currencies, their precise currency, timing or amounts received by our partner is not known by us, we are unable tohedge against the risk of fluctuations in these exchange rates and we bear a foreign currency fluctuation risk. In addition, a substantial part of our costs,mainly personnel expenses, are incurred in NIS. Inflation in Israel may have the effect of increasing the U.S. dollar cost of our operations in Israel. Further,whenever the U.S. dollar declines in value in relation to the NIS, it will become more expensive for us to fund our operations in Israel. A revaluation of onepercent of the NIS as compared to the U.S. dollar could reduce our income before taxes by approximately $0.03 million. The exchange rate of the U.S. dollarto the NIS has been very volatile in the past three fiscal years, decreasing by approximately 4% in 2011, increasing by approximately 8% in 2012, anddecreasing by approximately 6% in 2013. As of December 31, 2013, we had a foreign currency net liability of approximately $0.1 million and our totalforeign exchange income was approximately $69,000 for the year ended December 31, 2013. In addition, in market territories where our prices are based onlocal currencies, fluctuations in the dollar exchange rate could affect our gross profit margin. To assist us in assessing whether or not, and how to, hedge risksassociated with fluctuations in currency exchange rates, we have contracted a consulting firm proficient in this area, and are generally implementing theirproposals. Based on the advice received from this firm, we are advised that we are unable to hedge exchange risks associated with revenues indirectlyoriginating in non-U.S. dollar currencies, but received in U.S. dollars. We do not hedge the exchange risk from revenues received directly by us in non-U.S.currencies, as the amounts of these revenues are not material. However, due to market conditions, volatility and other factors, we do not always implement ourconsultant’s proposals in full and our consultant’s proposals do not always prove to be effective and may even prove harmful. We may incur losses fromunfavorable fluctuations in foreign currency exchange rates. See "Item 11 Quantitative and Qualitative Disclosure of Market Risks" for further discussion ofthe effects of exchange rate fluctuations on earnings. A loss of the services of our senior management and other key personnel could adversely affect execution of our business strategy. We depend on the continued services of our senior management, particularly Josef Mandelbaum, our Chief Executive Officer. Our current strategy isto a great extent a function of his capabilities and experience, together with the experience and knowledge of our other senior management. The loss of theservices of these personnel could create a gap in management and could result in the loss of expertise necessary for us to execute our business strategy andthereby adversely affect our business. We do not currently have "key person" life insurance with respect to any of our senior management. Further, our ability to execute our business strategy also depends on our ability to continue to attract, retain and motivate qualified and skilledtechnical and creative personnel and skilled management, marketing and sales personnel. Competition for well-qualified employees in our industry is intenseand our continued ability to compete effectively depends, in part, upon our ability to retain existing key employees and to attract new skilled employees aswell. If we cannot attract and retain additional key employees or lose one or more of our current key employees, our ability to develop or market our productsand attract or acquire new users could be adversely affected. Although we have established programs to attract new employees and provide incentives toretain existing employees, particularly senior management, we cannot be assured that we will be able to retain the services of senior management or other keyemployees as we continue to integrate the ClientConnect business into our business, or that we will be able to attract new employees in the future who arecapable of making significant contributions. See "Item 6 Directors, Senior Management and Employees." 12 Under current Israeli law, we may not be able to enforce non-competition covenants and, therefore, may be unable to prevent our competitors frombenefiting from the expertise of some of our former employees. We have entered into non-competition agreements with most of our professional employees. These agreements prohibit our employees, if they ceaseworking for us, from competing directly with us or working for our competitors for a limited period. Under current Israeli law, we may be unable to enforcethese agreements, in whole or in part, and it may be difficult for us to restrict our competitors from gaining the expertise that our former employees gainedwhile working for us. For example, Israeli courts have required employers seeking to enforce non-compete undertakings of a former employee to demonstratethat the competitive activities of the former employee will harm one of a limited number of material interests of the employer which have been recognized bythe courts, such as the secrecy of a company’s confidential commercial information or its intellectual property. If we cannot demonstrate that harm would becaused to us, we may be unable to prevent our competitors from benefiting from the expertise of our former employees. Our international operations involve special risks that could increase our expenses, adversely affect our operating results and require increased timeand attention of our management. We derive and expect to continue to derive a substantial portion of our revenues from users outside the United States. Our international sales andrelated operations are subject to a number of inherent risks, including risks with respect to: ·potential loss of proprietary information due to piracy, misappropriation or laws that may be less protective of our intellectual property rightsthan those of the United States; ·costs and delays associated with translating and supporting our products in multiple languages; ·foreign exchange rate fluctuations and economic instability, such as higher interest rates and inflation, which could make our products moreexpensive in those countries; ·costs of compliance with a variety of laws and regulations; ·restrictive governmental actions such as trade restrictions; ·limitations on the transfer and repatriation of funds and foreign currency exchange restrictions; ·compliance with different consumer and data protection laws and restrictions on pricing or discounts; ·lower levels of adoption or use of the Internet and other technologies vital to our business and the lack of appropriate infrastructure to supportwidespread Internet usage; ·lower levels of consumer spending on a per capita basis and fewer opportunities for growth in certain foreign market segments compared tothe United States; ·lower levels of credit card usage and increased payment risk; ·changes in domestic and international tax regulations; and ·geopolitical events, including war and terrorism. Risks Related to Our Intellectual Property Unlawful copying of our products or other third party violations of existing legal protections or reductions in the legal protection for intellectualproperty rights of software developers or use of open source software could adversely affect our distribution and revenue. The software products that we sell incorporate a technology that reduces the ability of third parties to copy the software without having paid for it. Inaddition, certain of our products may now or in the future incorporate open source software, which may obligate us to pass on to our licensees — at no cost—the rights to use, copy, modify, and redistribute the underlying code. Use of open source software, unlicensed copying and use of software and intellectualproperty rights lead to a loss of potential users and revenue to us, which could be more significant in countries where laws are less protective of intellectualproperty rights. Continued educational and enforcement efforts by governmental authorities may not adequately address this problem, and furtherdeterioration in compliance with existing legal protections or reductions in the legal protection for intellectual property rights of software developers couldadversely affect our revenue. 13 Additionally, no assurances can be given that any of the patent applications that we have filed will result in a patent being issued, or that anyexisting or future patents will afford adequate protection against competitors and similar technologies. We use certain “open source” software tools that may be subject to intellectual property infringement claims or that may subject our derivativeproducts to unintended consequences, possibly impairing our product development plans, interfering with our ability to support our clients or requiringus to allow access to our products or necessitating that we pay licensing fees. Certain of our software products contain a limited amount of open source code and we may use more open source code in the future. In addition,certain third party software that we embed in our products contains open source code. Open source code is code that is covered by a license agreement thatpermits the user to liberally use, copy, modify and distribute the software without cost, provided that users and modifiers abide by certain licensingrequirements. The original developers of the open source code provide no warranties on such code. As a result of our use of open source software, we could be subject to suits by parties claiming ownership of what we believe to be open source codeand we may incur expenses in defending claims that we did not abide by the open source code license. In addition, third party licensors do not provideintellectual property protection with respect to the open source components of their products, and we may be unable to be indemnified by such third partylicensors in the event that we or our customers will be held liable in respect of the open source software contained in such third party software. If we are notsuccessful in defending against any such claims that may arise, we may be subject to injunctions and/or monetary damages or be required to remove the opensource code from our products. Such events could disrupt our operations and the sales of our products, which would negatively impact our revenues and cashflow. Moreover, under certain conditions, the use of open source code to create derivative code may obligate us to make the resulting derivative codeavailable to others at no cost. The circumstances under which our use of open source code would compel us to offer derivative code at no cost are subject tovarying interpretations. If we are required to publicly disclose the source code for such derivative products or to license our derivative products that use anopen source license, our previously proprietary software products may be available to others without charge. If this happens, our customers and ourcompetitors may have access to our products without cost to them, which could harm our business. We monitor our use of such open source code to avoid subjecting our products to conditions we do not intend. The use of such open source code,however, may ultimately subject some of our products to unintended conditions so that we are required to take remedial action that may divert resourcesaway from our development efforts. If we fail to detect and stop misrepresentations of our site and products, are unsuccessful in preventing and combating the onset of maliciousapplications in our products, or for some reason are perceived as promoting malware or "spamming" or unjustly changing the user’s computersettings, we could lose the confidence of the users of our products and services, or our software or provision of search services or advertising could beblocked by software or utilities designed to detect such practices, thereby causing our business to suffer. We are exposed to the risk of domains using our brand names (such as "CodeFuel" "ClientConnect", "IncrediMail", "Molto", "PhotoJoy","Smilebox", "SweetIM", etc.) in various ways, and attracting in this manner our potential or existing users. These domains often engage in fraudulent or spamactivities and their use of our brand names can result in damage to our reputation and loss of our clients' confidence in our products. In addition,downloadable applications through which a toolbar may be installed by an end-user are also subject to attack by viruses, worms and other malicious softwareprograms, which could jeopardize the security of information stored in users' computers or in our systems and networks. Additionally, search websites towhich end users may be directed may be adversely affected by such attacks resulting in changes to users' computers and interference with the overallexperience of our products and services, such as the hijacking of queries to these websites or the modification or replacement of search results generated. Noassurances can be given that our efforts to combat these malicious applications will be successful and/or that our products and services will not have (or willnot be perceived to have) vulnerabilities in this regard. Furthermore, if we or our products were for some reason perceived as promoting or as being "malwareor "spamming", or unjustly changing the user’s computer settings, our software or provision of search services or advertising could be blocked by software orutilities designed to detect such practices. If we are unable to effectively detect and terminate this misrepresentation activity of others or the way that we andour products are perceived, we may lose users and our ability to produce revenues will be harmed. 14 Third party claims of infringement or other claims against us could require us to redesign our products, seek licenses, or engage in costly intellectualproperty litigation, which could adversely affect our financial position and our ability to execute our business strategy. The appeal of some our products is largely the result of the graphics, sound and multimedia content that we incorporate into our products. We enterinto licensing arrangements with third parties for these uses. However, other third parties may from time to time claim that our current or future use of content,sound and graphics infringe their intellectual property rights, and seek to prevent, limit or interfere with our ability to make, use or sell our products. We haveexperienced such claims in the past although ultimately with no material consequence. If it appears necessary or desirable, we may seek to obtain licenses for intellectual property rights that we are allegedly infringing, may infringe ordesire to use. Although holders of these types of intellectual property rights often offer these licenses, we cannot assure you that licenses will be offered orthat the terms of any offered licenses will be acceptable to us. Our failure to obtain a license for key intellectual property rights from a third party fortechnology or content, sound or graphic used by us could cause us to incur substantial liabilities and to suspend the development and sale of our products.Alternatively, we could be required to expend significant resources to re-design our products or develop non-infringing technology. If we are unable to re-design our products or develop non-infringing technology, our revenues could decrease and we may not be able to execute our business strategy. In November 2013, MyMail, Ltd., a non-practicing entity, filed a lawsuit against ClientConnect alleging that ClientConnect's toolbar softwareinfringes one of its U.S. patents. For more information, see Item 8.A below under "Legal Proceedings." If we do not prevail in this case or in any future third-party action for infringement, we may be required to pay substantial damages and be prohibited from using intellectual property essential to our products. Wemay become involved in litigation not only as a result of alleged infringement of a third-party’s intellectual property rights, but also to protect our ownintellectual property rights. We may also become involved in litigation in connection with the brand name rights associated with our Company name or the names of ourproducts. We do not know whether others will assert that our Company name or brand name infringes their trademark rights. In addition, names we choose forour products may be claimed to infringe names held by others. If we have to change the name of our Company or products, we may experience a loss ingoodwill associated with our brand name, customer confusion and a loss of sales. Any lawsuit, regardless of its merit, would likely be time-consuming,expensive to resolve and require additional management time and attention. Risks Related to Our Industry As a considerable portion of our revenues are derived from online advertising, any reduction in spending on online advertising by advertisers couldadversely impact our business and results of operations. In addition to revenue generated under the various agreements with our search partners, such as Microsoft and Google, we generate a portion of our revenuesfrom users’ clicks on text-based links to advertisers’ websites, or sponsored links. When users click on a sponsored link, the search provider receives apayment from the sponsor of that link and pays a portion of that amount to us. Spending by advertisers tends to be cyclical, reflecting overall economicconditions and budgeting and buying patterns, as well as levels of consumer confidence and discretionary spending. Adverse economic conditions can havea material negative impact on the demand for advertising and cause advertisers to reduce the amounts they spend on advertising, particularly onlineadvertising, which could negatively impact our revenues. Small and local businesses with which we interact are particularly sensitive to these events and trends, given that they are not as well-situated toweather adverse economic conditions as their larger competitors, which are generally better capitalized and have greater access to credit. In the recent past,adverse economic conditions have caused, and if such conditions were to recur in the future they could cause, decreases and/or delays in advertisingexpenditures, which would reduce our revenues and adversely affect our business, financial condition and results of operations. Advertisers typically do not have long-term advertising commitments with search providers or advertisement networks. A decrease in overalladvertising may adversely affect our results of operations. In addition, the rates advertisers pay for each click on a sponsored link on a cost-per-click (CPC) basis or for each time an advertisement is displayedon a cost-per-thousand impressions (CPM) basis are negotiated between the search providers or advertisement networks and advertisers and depend on anumber of factors over which we have no control. If search providers or advertisement networks decrease the rates charged to advertisers, this would decreasethe advertising revenues they share with us. In such an event, there could be no assurance that we would be able to adjust the fees that we pay to publishers inorder to acquire users in order to maintain its current levels of profitability. 15 The online advertising market is very concentrated, with search in general, and Google in particular, playing a substantial role in that market, limitingour flexibility to operate in this market. In 2013, online advertising continued to grow globally and in the United States in particular. Advertising through search accounted for the largest portionof online advertising and in the United States accounted for approximately 40% of all money spent on online advertising. Google as an advertising publisheraccounted for most U.S. online ad revenues. This high market concentration causes us to be subject to unilateral changes set by Google, with limited abilityto respond to and adjust for those changes. Although we utilize other methods of advertising and partnering with other companies, these are currently not aslucrative as search advertising in general and affiliation with Google in particular. Continued unilateral changes could adversely affect our revenues andperformance. The acceptance of online advertising, particularly paid listings, as an effective alternative to more traditional advertising is limited and heavilydependent on the continued commercial use of the Internet. Many advertisers still have limited experience with online advertising and may continue to devote significant portions of their advertising budgets totraditional advertising media. Accordingly, we continue to compete with traditional advertising media, including television, radio and print, in addition to amultitude of websites with high levels of traffic and online advertising networks, for a share of available advertising expenditures and expect to facecontinued competition as more emerging media and traditional offline media companies enter the online advertising market. The continued growth andcontinued acceptance of online advertising generally is likely to depend, to a large extent, on its perceived effectiveness and the acceptance of relatedadvertising models (particularly in the case of models that incorporate user targeting and/or utilize mobile devices), the continued growth in commercial useof the Internet (particularly outside of the United States), the extent to which web browsers, software programs and/or other applications that limit or preventadvertising from being displayed become commonplace and the extent to which the industry is able to effectively manage click fraud. Any lack of growth inthe market for online advertising, particularly for paid listings, or any decrease in the effectiveness and value of online advertising (whether due to thepassage of laws requiring additional disclosure and/or opt-in policies for advertising that incorporates user targeting or other developments) would have anadverse effect on our business, its financial condition and our results of operations. Our business, and in particular, the portion of our business devoted to search-monetization, is significantly reliant on the North American market. Anymaterial adverse change in that market could have a material adverse effect on our results of operations. Our revenues have historically been concentrated within the North American market, accounting for 46% of our search-monetization based revenuesfor the year ended 2013. A significant reduction in the revenues generated by such market, whether as a result of a recession that causes a reduction inadvertising expenditures generally, or otherwise, which causes a decrease in our Microsoft or Google-based North American revenues could have a materialadverse effect on our results of operations. The browser extension and toolbar industry is susceptible to obsolescence with the continued advent of alternative Internet based innovations whichmay become more attractive to users. The development of new products and services in response to the evolving trends and technologies of the Internet, as well as the identification ofnew business opportunities in this dynamic environment, requires significant time and resources. We may not be able to adapt quickly enough (and/or in acost-effective manner) to these changes, appropriately time the introduction to the market of new applications and features for our platform or for otherproducts and services or identify new business opportunities in a timely manner. Also, these changes could require us to modify related infrastructures, andthe failure to do so could render our, or those of our partners, existing websites, applications, services and proprietary technologies obsolete. The failure torespond to any of these changes appropriately (and/or in a cost effective manner) could adversely affect us, our financial condition and our results ofoperations. 16 In the case of certain of the applications available via our platform, third parties have introduced (and continue to introduce) new or updatedtechnologies, applications and policies that may interfere with the ability of our publishers or end users to access or utilize these applications generally orotherwise make publishers or users less likely to use our services (such as through the introduction of features and/or processes that disproportionately andadversely impact the ability of publishers or end users to access and use these applications relative to those of competitors). For example, third partiescontinue to introduce technologies and applications (including new and enhanced web browsers and operating systems) that may limit or prevent certaintypes of applications from being installed and/or have features and policies that significantly lower the likelihood that end users will install the applicationsgenerated from the platform, or that previously-installed applications will remain in active use. In addition, there are technologies and applications thatinterfere with the functionality of (or settings changes made by) toolbar and/or platform applications. For example, there are technologies and applicationsthat interfere with search boxes embedded within our toolbars and the maintenance of home page and web browser search settings previously selected by endusers of the toolbar. These technologies, applications and policies adversely impact the ability of users to generate search queries through our applications,which in turn adversely impacts revenues. Technologies have also been introduced that can block the display of advertisements on web pages and thatprovide users with the ability to opt out of our advertising products. Our failure to successfully modify our toolbars and related applications in a cost-effective manner in response to the introduction and adoption of these new technologies and applications could adversely affect our business, financialcondition and our results of operations. Our reputation may be adversely impacted by the negative reputation of toolbar businesses generally and other factors. Our reputation could be negatively impacted by a number of factors, including the negative reputation associated with toolbars (which are oftendownloaded, except under Google’s new guidelines, on an opt-out basis, without the knowledge of the end user), product and service quality concerns,complaints by publishers or end users or actions brought by them or by governmental or regulatory authorities and related media coverage and dataprotection and security breaches. Moreover, the inability to develop and introduce monetization products and services that resonate with consumers and/orthe inability to adapt quickly enough (and/or in a cost effective manner) to evolving changes to the Internet and related technologies, applications anddevices, could adversely impact our reputation, and, in turn, our business, financial condition and our results of operations. Our financial performance may be materially adversely affected by information technology, insufficient cyber security and other business disruptions. Our business is constantly challenged and may be impacted by disruptions, including information technology attacks or failures. Cybersecurityattacks, in particular, are evolving and include, but are not limited to, malicious software, attempts to gain unauthorized access to data, and other electronicsecurity breaches that could lead to disruptions in systems, unauthorized release of confidential or otherwise protected information and corruption of data,and overloading our servers and systems with communications and data. Unidentified groups recently hacked numerous Internet websites and servers,including our own, for various reasons, political, commercial and other. Given the unpredictability of the timing, nature and scope of such disruptions, wecould potentially be subject to substantial system downtimes, operational delays, other detrimental impacts on our operations or ability to provide productsand services to our customers, the compromising of confidential or otherwise protected information, destruction or corruption of data, security breaches, othermanipulation or improper use of our systems and networks, financial losses from remedial actions, loss of business or potential liability, and/or damage to ourreputation, any of which could have a material adverse effect on our cash flows, competitive position, financial condition or results of operations. Althoughthese attacks, while causing certain difficulties, have not had a material effect on our business, financial condition or results of operations, there can be noassurance that such incidents will not have a material adverse effect on us in the future. New laws and regulations applicable to e-commerce, Internet advertising, privacy and data collection and protection, and uncertainties regarding theapplication or interpretation of existing laws and regulations, could harm our business. Our business is conducted through the Internet and therefore, among other things, we are subject to the laws and regulations that apply to e-commerce and online businesses around the world. These laws and regulations are becoming more prevalent in the United States, Europe, Israel andelsewhere and may impede the growth of the Internet; and consequently our services. These regulations and laws may cover user privacy, data collection andprotection, content, use of “cookies”, access changes, “net neutrality,” pricing, advertising, distribution of “spam”, intellectual property, distribution,protection of minors, consumer protection, taxation and online payment services. . Many areas of the law affecting the Internet remain largely unsettled, even in areas where there has been some legislative action. This uncertaintycan be compounded when services hosted in one jurisdiction are directed at users in another jurisdiction. For instance, the European Commission is currentlyconsidering data protection regulations that may include operational requirements for companies that receive personal data that are different than thosecurrently in place in the European Union and that may also include significant penalties for non-compliance. To further complicate matters in Europe,Member States may not adopt relevant European Directives or may adopt differing laws in their respective jurisdictions. Similarly, there have been laws andregulations adopted in Israel and throughout the United States that would impose new obligations in areas such as privacy, in particular protection ofpersonally identifiable information, and liability for copyright infringement by third parties. Therefore, it is difficult to determine whether and how existinglaws, such as those governing intellectual property, privacy and data collection and protection, libel, marketing, data security and taxation, apply to theInternet and our business. 17 Due to rapid changes in technology and the inconsistent interpretations of privacy and data protection laws, we may be required to materiallychange the way we do business. For example, we may be required to implement physical, administrative and technological security measures different fromthose we have now, such as different data access controls or encryption technology. In addition, we use cloud based computing, which is not withoutsubstantial risk, particularly at a time when businesses of almost every kind are finding themselves subject to an ever expanding range of state and federaldata security and privacy laws, document retention requirements, and other standards of accountability. Compliance with such existing and proposed lawsand regulations can be costly and can delay, or impede the development of new products, result in negative publicity, increase our operating costs, requiresignificant management time and attention, and subject us to inquires or investigations, claims or other remedies, including fines or demands that we modifyor cease existing business practices. For more information regarding government regulations we are subject to, see "Item 4.B Business Overview — Government Regulation" foradditional discussion of applicable regulations affecting our business. Risks Related to Our Operations in Israel Political, economic and military instability in the Middle East may impede our ability to operate and harm our financial results. Our principal executive offices are located in Israel. Accordingly, political, economic and military conditions in the Middle East may affect ourbusiness directly. Since the establishment of the State of Israel in 1948, a number of armed conflicts have occurred between Israel and its Arab neighbors,Hamas (an Islamist militia and political group in the Gaza Strip) and Hezbollah (an Islamist militia and political group in Lebanon). Recent politicaluprisings, social unrest and violence in various countries in the Middle East and North Africa, including Israel’s neighbors Egypt and Syria, are affecting thepolitical stability of those countries. This instability may lead to deterioration of the political relationships that exist between Israel and these countries andhave raised concerns regarding security in the region and the potential for armed conflict. In addition, Iran has threatened to attack Israel and is widelybelieved to be developing nuclear weapons. Iran is also believed to have a strong influence among the Syrian government, Hamas and Hezbollah. Thesesituations may potentially escalate in the future to more violent events which may affect Israel and us. These situations, including conflicts which involvedmissile strikes against civilian targets in various parts of Israel, have in the past negatively affected business conditions in Israel. Any hostilities involvingIsrael or the interruption or curtailment of trade between Israel and its present trading partners could have a material adverse effect on our business, operatingresults and financial condition. Although such hostilities did not in the past have a material adverse impact on our business, we cannot guarantee thathostilities will not be renewed and have such an effect in the future. Ongoing and revived hostilities and the attempts to resolve the conflict between Israeland its Arab neighbors often results in political instability that affects the Israeli capital markets and can cause volatility in interest rates, exchange rates andstock market quotes. The political and security situation in Israel may result in parties with whom we have contracts claiming that they are not obligated toperform their commitments under those agreements pursuant to force majeure provisions. These or other Israeli political or economic factors could harm ouroperations and product development and cause our sales to decrease. Any hostilities involving Israel or the interruption or curtailment of trade between Israeland its present trading partners could adversely affect our operations and could make it more difficult for us to raise capital. Furthermore, several countries,principally those in the Middle East, still restrict business with Israel and Israeli companies and, although the impact of these restrictions is not as importantfor a company such as ours that sells its products through the Internet, it may nevertheless have an adverse effect on our results of operations. Since many ofour facilities are located in Israel, we could experience serious disruptions if acts associated with this conflict result in any serious damage to our facilities.Our business interruption insurance may not adequately compensate us for losses that may occur and any losses or damages incurred by us could have amaterial adverse effect on our business. Any future armed conflicts or political instability in the region would likely negatively affect business conditionsand harm our results of operations. 18 Our operations may be disrupted by the obligations of our personnel to perform military service. All non-exempt male adult citizens and permanent residents of Israel under the age of 40, or older for reserves officers or citizens with certainoccupations, as well as certain female adult citizens and permanent residents of Israel, are obligated to perform military reserve duty and may be called toactive duty under emergency circumstances. In recent years, there have been significant call-ups of military reservists, and it is possible that there will beadditional call-ups in the future. Many of our male employees in Israel, including members of senior management, are obligated to perform up to 36 days ofmilitary reserve duty annually until they reach the relevant age of discharge from army service and, in the event of a military conflict, could be called toactive duty. While we have operated effectively despite these conditions in the past, we cannot assess what impact these conditions may have in the future,particularly if emergency circumstances arise. Our operations could be disrupted by the absence of a significant number of our employees related to militaryservice or the absence for extended periods of military service of one or more of our executive officers or key employees. Any disruption in our operationswould harm our business. Investors and our shareholders generally may have difficulties enforcing a U.S. judgment against us, our executive officers and our directors orasserting U.S. securities laws claims in Israel. We are incorporated under the laws of the State of Israel. Service of process upon us, our Israeli subsidiaries, our directors and officers and the Israeliexperts, if any, named in this annual report, substantially all of whom reside outside the United States, may be difficult to obtain within the United States. Furthermore, because the majority of our assets and investments, and substantially all of our directors, officers and such Israeli experts are locatedoutside the United States, any judgment obtained in the United States against us or any of them may be difficult to collect within the United States. We have been informed by our legal counsel in Israel that it may also be difficult to assert U.S. securities law claims in original actions instituted inIsrael. Israeli courts may refuse to hear a claim based on an alleged violation of U.S. securities laws reasoning that Israel is not the most appropriate forum tobring such a claim. In addition, even if an Israeli court agrees to hear a claim, it may determine that Israeli law and not U.S. law is applicable to the claim.There is little binding case law in Israel addressing these matters. If U.S. law is found to be applicable, the content of applicable U.S. law must be proved as afact, which can be a time-consuming and costly process. Certain matters of procedure will also be governed by Israeli law. Subject to specified time limitations and legal procedures, under the rules of private international law currently prevailing in Israel, Israeli courtsmay enforce a U.S. judgment in a civil matter, including a judgment based upon the civil liability provisions of the U.S. securities laws, as well as a monetaryor compensatory judgment in a non-civil matter, provided that the following key conditions are met: ·subject to limited exceptions, the judgment is final and non-appealable; ·the judgment was given by a court competent under the laws of the state of the court and is otherwise enforceable in such state; ·the judgment was rendered by a court competent under the rules of private international law applicable in Israel; ·the laws of the state in which the judgment was given provide for the enforcement of judgments of Israeli courts; ·adequate service of process has been effected and the defendant has had a reasonable opportunity to present his arguments and evidence; ·the judgment and its enforcement are not contrary to the law, public policy, security or sovereignty of the State of Israel; ·the judgment was not obtained by fraud and does not conflict with any other valid judgment in the same matter between the same parties;and ·an action between the same parties in the same matter was not pending in any Israeli court at the time the lawsuit was instituted in the U.S.court. 19 The tax benefits available to us require us to meet several conditions and may be terminated or reduced in the future, which would increase our costsand taxes. We have benefited or currently benefit from a variety of government programs and tax benefits that generally carry conditions that we must meet inorder to be eligible to obtain any benefit. Our tax expenses and the resulting effective tax rate reflected in our financial statements may increase over time as aresult of changes in corporate income tax rates, other changes in the tax laws of the countries in which we operate, non-deductible expenses, loss and timingdifferences, or changes in the mix of countries, where we generate profit. If we fail to meet the conditions upon which certain favorable tax treatment is based, we would not be able to claim future tax benefits and could berequired to refund tax benefits already received. Any of the following could have a material effect on our overall effective tax rate: ·we may be unable to meet the requirements for continuing to qualify for some programs; ·these programs and tax benefits may be unavailable at their current levels; or ·we may be required to refund previously recognized tax benefits if we are found to be in violation of the stipulated conditions. Additional details are provided in "Item 5 – Operating and Financial Review and Products" under the caption "Taxes on income", in "Item 10 –Additional Information" under the caption "Israeli taxation, foreign exchange regulation and investment programs" and in note 10 to our consolidatedfinancial statements. If we are characterized as a passive foreign investment company, our U.S. shareholders may suffer adverse tax consequences. Non-U.S. corporations generally may be characterized as a passive foreign investment company ("PFIC") for any taxable year, if, after applyingcertain look through rules, either (1) 75% or more of such company’s gross income is passive income, or (2) at least 50% of the average value of all suchcompany’s assets (determined on an average quarterly basis) are held for the production of, or produce, passive income. If we are characterized as a PFIC, our U.S. shareholders may suffer adverse tax consequences, including having gains realized on the sale of ourordinary shares taxed at ordinary income rates, rather than capital gain rates. Similar rules apply to distributions that are “excess distributions.” In addition,both gains upon disposition and amounts received as excess distributions could be subject to an additional interest charge. A determination that we are aPFIC could also have an adverse effect on the price and marketability of our ordinary shares. We believe that in 2013 we were not a PFIC. Whether we are a PFIC is based upon such factual matters as the valuation of our assets. In calculatingthe value of our assets, we value our total assets, in part, based on our total market capitalization. We believe this valuation approach is reasonable. There isno assurance that the IRS will not challenge our valuations. If the IRS were to successfully challenge such valuations, we may potentially be classified as aPFIC for the 2013 taxable year or prior taxable years. Furthermore, there can be no assurance that we will not become a PFIC in the future. See a discussion ofour PFIC status in Item 10.E under “U.S. Federal Income Tax Considerations – Passive Foreign Investment Company Considerations.” Risks Related to our Ordinary Shares We do not intend to pay cash dividends. Although we have paid cash dividends in the past, our current policy is to retain future earnings, if any, for funding growth. If we do not paydividends, you will generate a return on your investment only if our stock price appreciates between your date of purchase and your date of sale of our shares. See "Item 8.A Consolidated Statements and Other Financial Information — Policy on Dividend Distribution" for additional information regardingthe payment of dividends. Several shareholders may be able to control us. As a result of the ClientConnect Acquisition, several shareholders of Conduit became significant shareholders of Perion, including threeshareholders that each beneficially own approximately 14% of our outstanding shares. See Item 7.A for more information. To our knowledge, theseshareholders are not party to a voting agreement with respect to our shares. However, should they decide to act together, they may have the power to controlthe outcome of matters submitted for the vote of shareholders. In addition, such share ownership may make certain transactions more difficult and result indelaying or preventing a change in control of us unless approved by them. Each of these three shareholders has signed a standstill agreement with usproviding that until the earlier of (i) the last business day preceding our 2015 annual shareholder meeting or (ii) December 30, 2015, such shareholder willnot vote in favor of any proposal to change the size or structure of our board of directors or to shorten or terminate the term of service of any member of ourboard of directors, unless such proposal is recommended by our board of directors. The standstill agreements will expire if any person (other than a Conduitshareholder as of September 16, 2013 or a person who is subject to similar standstill provisions) becomes the beneficial owner of 24.9% or more of ouroutstanding shares or if there occurs a change in our board of directors of the type described in the standstill agreements despite the compliance of the partiesto the standstill agreements with the provisions thereof. 20 We are subject to ongoing costs and risks associated with complying with extensive corporate governance and disclosure requirements. As an Israeli public company, we incur significant legal, accounting and other expenses. We incur costs associated with our public companyreporting requirements as well as costs associated with corporate governance and public disclosure requirements, including requirements under the Sarbanes-Oxley Act of 2002, the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, the Listing Rules of the NASDAQ Stock Market, regulations ofthe SEC, the provisions of the Israeli Securities Law that apply to dual listed companies (companies that are listed on the Tel Aviv Stock Exchange ("TASE")and another recognized stock exchange located outside of Israel) and the provisions of the Israeli Companies Law 5759-1999 (the "Companies Law") thatapply to us. For example, as a public company, we have created additional board committees and are required to have at least two external directors, pursuantto the Companies Law. We have also contracted an internal auditor and a consultant for implementation of and compliance with the requirements under theSarbanes-Oxley Act. Section 404 of the Sarbanes-Oxley Act requires an annual review and evaluation of our internal control over financial reporting of theeffectiveness of these controls by our management. There is no guarantee that these efforts will result in management assurance that our internal control overfinancial reporting is adequate in future periods. In connection with our compliance with Section 404 and the other applicable provisions of the Sarbanes-Oxley Act, our management and other personnel devote a substantial amount of time, and we may need to hire additional accounting and financial staff, toassure that we continue to comply with these requirements. The additional management attention and costs relating to compliance with the foregoingrequirements could materially and adversely affect our financial results. See "Item 5 Operating and Financial Review and Prospects — Overview — Generaland Administrative Expenses" for a discussion of our increased expenses as a result of being a public company. If we were not considered a foreign private issuer status under U.S. federal securities laws, we would incur additional expenses associated withcompliance with the U.S. securities laws applicable to U.S. domestic issuers. We are a foreign private issuer, as such term is defined under U.S. federal securities laws, and, therefore, we are not required to comply with all of theperiodic disclosure and current reporting requirements applicable to U.S. domestic issuers. If we did not have this status, we would be required to comply withthe reporting and other requirements applicable to U.S. domestic issuers, which are more detailed and extensive than the requirements for foreign privateissuers. The regulatory and compliance costs to us under U.S. securities laws, if we are required to comply with the reporting requirements applicable to a U.S.domestic issuer, may be significantly higher than the cost we currently incur as a foreign private issuer. The rights and responsibilities of our shareholders are governed by Israeli law and differ in some respects from the rights and responsibilities ofshareholders under U.S. law. We are incorporated under Israeli law. The rights and responsibilities of holders of our ordinary shares are governed by our memorandum ofassociation, articles of association and by Israeli law. These rights and responsibilities differ in some respects from the rights and responsibilities ofshareholders in typical U.S. corporations. In particular, a shareholder of an Israeli company has a duty to act in good faith in exercising his or her rights andfulfilling his or her obligations toward the company and other shareholders and to refrain from abusing his power in the company, including, among otherthings, in voting at the general meeting of shareholders on certain matters. Israeli law provides that these duties are applicable in shareholder votes at thegeneral meeting with respect to, among other things, amendments to a company’s articles of association, increases in a company’s authorized share capital,mergers and actions and transactions involving interests of officers, directors or other interested parties which require shareholders’ approval. There is littlecase law available to assist in understanding the implications of these provisions that govern shareholder behavior. 21 As a foreign private issuer whose shares are listed on NASDAQ, we follow certain home country corporate governance practices instead of certainNASDAQ requirements. As a foreign private issuer whose shares are listed on NASDAQ, we are permitted to follow certain home country corporate governance practicesinstead of certain requirements contained in the NASDAQ listing rules. We follow the requirements of the Companies Law in Israel, rather than comply withthe NASDAQ requirements, in certain matters, including with respect to the quorum for shareholder meetings, sending annual reports to shareholders, andshareholder approval with respect to certain issuances of securities. See "Item 16.G – Corporate Governance" in this Annual Report for a more completediscussion of the NASDAQ Listing Rules and the home country practices we follow. As a foreign private issuer listed on NASDAQ, we may also elect in thefuture to follow home country practice with regard to other matters as well. Accordingly, our shareholders may not be afforded the same protection asprovided under NASDAQ’s corporate governance rules to shareholders of U.S. domestic companies. Provisions of our articles of association and Israeli law may delay, prevent or make an acquisition of our Company difficult, which could prevent achange of control and, therefore, depress the price of our shares. Israeli corporate law regulates mergers, requires tender offers for acquisitions of shares above specified thresholds, requires special approvals fortransactions involving directors, officers or significant shareholders and regulates other matters that may be relevant to these types of transactions. Inaddition, our articles of association contain provisions that may make it more difficult to acquire our Company, such as provisions establishing a classifiedboard. Furthermore, Israeli tax considerations may make potential transactions unappealing to us or to some of our shareholders. See "Item 10.BMemorandum and Articles of Association — Approval of Related Party Transactions" and "Item 10.E – Taxation — Israeli Taxation" for additionaldiscussion about some anti-takeover effects of Israeli law. These provisions of Israeli law may delay, prevent or make difficult an acquisition of our Company, which could prevent a change of control andtherefore depress the price of our shares. Future sales of our ordinary shares could reduce our stock price. At the closing of the ClientConnect Acquisition on January 2, 2014, we issued 54.75 million of our ordinary shares to the ClientConnectshareholders and granted options to purchase 2.82 million of our ordinary shares to the ClientConnect employees. The ordinary shares were issued pursuantto an exception from registration under the Securities Act and are not subject to any resale restrictions under U.S. law, except for the volume limitations underRule 144 applicable to our affiliates. Such shareholders are entitled to registration rights, as described in Item 10.C "Material Contracts—AgreementsRelating to the ClientConnect Acquisition—Registration Rights Undertaking". While the resale of such ordinary shares are subject to the Contractual Lock-up, such lock-up restrictions could be relaxed in certain circumstances, as described in Item 10.C "Material Contracts—Agreements Relating to theClientConnect Acquisition—Lock-up Arrangements". The Tax Lock-up applicable to our three largest individual shareholders, as described in Item 10.C"Material Contracts—Agreements Relating to the ClientConnect Acquisition—Tax-related Restrictions", might be insufficient to protect the market price ofour ordinary shares. Sales by shareholders of substantial amounts of our ordinary shares, or the perception that these sales may occur in the future, could materially andadversely affect the market price of our ordinary shares. Furthermore, the market price of our ordinary shares could drop significantly if our executive officers,directors, or certain large shareholders sell their shares, or are perceived by the market as intending to sell them. Our ordinary shares are traded on more than one market and this may result in price variations. Our ordinary shares are traded on the NASDAQ Global Select Market and on the TASE. Trading in our ordinary shares on these markets is effected indifferent currencies (U.S. dollars on NASDAQ and NIS on the TASE) and at different times (resulting from different time zones, different trading days anddifferent public holidays in the United States and Israel). Consequently, the trading prices of our ordinary shares on these two markets often differ, resultingfrom the factors described above as well as differences in exchange rates and from political events and economic conditions in the United States and Israel.Any decrease in the trading price of our ordinary shares on one of these markets could cause a decrease in the trading price of our ordinary shares on the othermarket. 22 ITEM 4. INFORMATION ON THE COMPANY A. HISTORY AND DEVELOPMENT OF THE COMPANY Our History We were incorporated in the State of Israel in November 1999 under the name Verticon Ltd. and changed our name to Incredimail Ltd. in November2000. In November 2011, we changed our name to Perion Network Ltd., to better reflect the diverse nature of our business. We operate under the laws of theState of Israel. Our headquarters are located at 4 HaNechoshet Street, Tel-Aviv 69710, Israel. Our phone number is (972-3) 769-6100. Our website address iswww.perion.com. The information on our website does not constitute a part of this annual report. Our agent for service in the United States is Smilebox Inc.,which is located at 15809 Bear Creek Parkway, Suite 320, Redmond, WA 98052. We completed the initial public offering of our ordinary shares in the United States on February 3, 2006. Since November 20, 2007, our ordinary shares are also traded on the Tel Aviv Stock Exchange. On August 31, 2011, we completed the purchase of Smilebox Inc., a Washington corporation. On November 30, 2012, we completed the purchase of SweetIM Ltd., a Belize company that wholly owns SweetIM Technologies Ltd., an Israelicompany. On January 2, 2014, we completed the purchase of ClientConnect Ltd., an Israeli company that wholly owns ClientConnect Inc., a Delawarecorporation, and ClientConnect B.V., a Netherlands company. See "Recent Developments" below. Principal Capital Expenditures We had capital expenditures of $2.3 million in 2013, $45.7 million in 2012 and $32.7 million in 2011. We currently expect that outside of possibleacquisitions of products and companies, our capital expenditures will be approximately $13 million in 2014. To date, we have financed our general capitalexpenditures with cash generated from operations. In 2011, capital expenditures consisted of $31.5 million for the acquisition of Smilebox and $1.2 million for investment in computer hardware andsoftware, leasehold improvements and furnishings. In 2012, capital expenditures consisted of $44.2 million in connection with the acquisition of SweetIMLtd., and $1.5 million for investment in computer hardware and software, leasehold improvements and furnishings. In 2013, capital expenditures consistedof$2.3 million for investment in computer hardware and software, leasehold improvements and furnishings. In 2014, we expect to continue our growth strategy for acquiring products and businesses, in addition to organic capital investments. Our organicinvestments are expected to consist primarily of leasehold improvement costs related to moving our headquarter office to Holon, acquiring computerhardware, software, peripheral equipment and installation, all which are expected to be financed by our existing resources. To the extent we acquire newproducts and businesses, these acquisitions may be financed by any of, or a combination of, cash generated from operations, or issuances of equity or debtsecurities. Recent Developments On September 16, 2013, we entered into a Share Purchase Agreement (the "Share Purchase Agreement"), by and among Perion, Conduit Ltd., anIsraeli company ("Conduit"), and ClientConnect Ltd., an Israeli company ("ClientConnect"), providing for our acquisition of all the outstanding shares ofClientConnect in exchange for our ordinary shares (the "ClientConnect Acquisition"). On the same date, Conduit and ClientConnect entered into a SplitAgreement pursuant to which on December 31, 2013, the entire activities and operations, and related assets and liabilities, of Conduit’s ClientConnectbusiness were transferred to ClientConnect on a cash-free and debt-free basis and the Conduit shareholders became the shareholders of ClientConnect inproportion to their ownership of Conduit (the "Conduit Split"). Upon the consummation of the ClientConnect Acquisition, which took place on January 2, 2014, each ClientConnect ordinary share was exchangedfor approximately 0.2387 of our ordinary shares, as a result of which ClientConnect became a wholly owned subsidiary of ours. In addition, we grantedoptions to purchase our ordinary shares to ClientConnect employees in exchange for their options to purchase ClientConnect shares that were issued to themupon the consummation of the Conduit Split as a roll-over of their then existing options to purchase ordinary shares of Conduit. Accordingly, we issued54.75 million of our ordinary shares to the ClientConnect shareholders and granted options to purchase 2.82 million of our ordinary shares to theClientConnect employees. Immediately, following the closing, we were owned approximately 81% by the former ClientConnect shareholders and optionholders and 19% by our pre-closing shareholders and option holders, on a fully diluted basis (as determined by the treasury stock method, together with anadjustment for an assumed issuance of our ordinary shares at a reference price of $10.49 per share based on the Black Scholes values of out-of-the-moneyPerion options and ClientConnect options). 23 ClientConnect offers, inter alia, a proprietary cloud-based platform, which allows online publishers to create, implement and distribute web browsertoolbars and other monetization tools and services to targeted audiences, and to subsequently administer this platform. The platform includes softwareapplications and tools that provide comprehensive solutions for the full customization of the various aspects of the monetization platforms graphical userinterface ("GUI"), including a toolbar, as well as additional features, tools and services (such as a search box, home page takeover, web applications, searchprotect and value apps), through a user-friendly online drag and drop system. Publishers distribute their monetization platform together with features, tools and services made available via the platform, including additionalthird party content features or services that publishers decide to offer to end users, who can then choose to download and install the toolbars and the relatedfeatures or services (as applicable). End users may also utilize the toolbars for Internet searches that are powered by search providers with whichClientConnect contracts. As part of the monetization platform installation process, end users are able to (i) replace their home page with the ClientConnecthome page, where users may conduct searches or follow links to advertisements that advertisers may display; (ii) install ClientConnect search protectsoftware, which may be distributed also on a stand alone basis, which is designed to maintain the end user's selected browser settings and to prevent thirdparty software downloads from changing such settings; and (iii) use the value apps tool (a tool developed by ClientConnect for the aggregation andoptimization of ClientConnect and third party applications, services and offers), which is offered as a toolbar feature or as a standalone software product toend users. In addition, ClientConnect allows online publishers to set up syndicated searches on their individual websites, and to monetize their users’ othersearch assets, such as browser default search, new tab search, and error page redirection. The main operations of ClientConnect are located in Ness-Ziona, Israel, and it has wholly owned subsidiaries in San Francisco, Californiaand Amsterdam, Netherlands. B. BUSINESS OVERVIEW Overview Our legacy software applications offer advantages for consumers and are designed to make various aspects of their online experience simpler, saferand more enjoyable. Our CodeFuel solution, which we launched following our acquisition of ClientConnect in January 2014, is targeted at digitalbusinesses, and empowers them to optimize their distribution and maximize revenue. Servicing software devlopers, while being one ourselves,we understand the needs of publishers, and our solution enables developers to focus on creating high-quality digital product and content. The Perion teambrings decades of experience in operating and investing in digitally-enabled businesses, and we continue to innovate and create value for the applicationecosystem. Today, we have contracted with over 260,000 online publishers and developers in over 120 countries who utilize our solutions for distributionand monetization of their offerings. Our legacy applications are designed to enhance our users’ online experience in a variety of ways. IncrediMail is a unified messaging applicationthat enables consumers to manage multiple email accounts and Facebook messages in one place with an easy-to-use interface and extensive personalizationfeatures, and is available in over 100 countries in 8 languages. Smilebox is a leading photo sharing and social expression product and service that quicklyturns life's moments into digital keepsakes for sharing and connecting with friends and family in a fun and personal way. SweetIM is an instant messagingapplication, enabling consumers to personalize their everyday communications with free, fun and easy-to-use content. All of our legacy products were initially offered for use on desktop computers. In line with the emergence and increasing importance of mobileplatforms over the last few years, we have developed and marketed products for use on mobile platforms as well. In September 2011, we introduced Smileboxfor the iPhone, which has since recorded 2.0 million downloads. In March 2013, we introduced a mobile e-mail client, now available for the iPad, iPhoneand most recently for Android and have so far registered over 0.7 million downloads. 24 In the past we relied primarily on "viral marketing" to increase the popularity of our legacy products. When an existing user sends an email withIncrediMail or Molto, or an instant message enriched by SweetIM content, or digital photo creations generated by our Smilebox software, there is anembedded link that allows the recipient to download our products. We also acquire users from downloads initiated through word of mouth. Although viralmarketing is still a contributor to the overall growth in popularity of our legacy products, its effectiveness has declined over time, and in 2011 we beganinvesting in advertising to continue to grow our user base. In January 2014, following the acquisition of ClientConnect, we launched our CodeFuel solution. CodeFuel is a leading self-service platform withsimple integration and robust, built-in analytics that empower digital businesses to optimize distribution and maximize revenue. With the launch of ourCodeFuel solution, we have evolved into a global media and Internet company that powers innovation. We now focus on providing online publishers andapp developers advanced technology and a variety of intelligent data-driven solutions to monetize their applications or content and expand their outreach tolarger audiences. Consequently, we have refocused our marketing strategy on increasing developer and advertiser awareness of our CodeFuel solution. We believe that our historical track record of converting registered users to transacting customers represents a convincing validation of ourexperience and know-how as developers, and in doing so confirms our position as providing effective solutions to our developer clients. When we use theterm "registered user" in this annual report, we mean a user who has downloaded a product and completed the registration process. Registrations are notnecessarily indicative of the number of individuals using the product or services, as a user may register more than one time and a particular product or servicemay be resident on a computer but not actually be used. For a breakdown of total revenues of our legacy business by category of activity, see Item 5.A “Operating Results — Revenues." Markets In the past, our legacy desktop products primarily serviced consumers coined "second wave adopters", characterized as individuals who are over 40years old and who are looking for computer applications that assist them in effectively utilizing their time while being simple and safe. With the shift in focusto mobile products, we have extended our market to younger consumers who are excited about new technology offerings and extremely responsive to thequality of the particular offering. With our acquisition of ClientConnect and the subsequent launch of our new CodeFuel solution, we have concentrated our focus on targetingsoftware developers and digital businesses, providing effective distribution, monetization, and optimization solutions. These developers and digitalbusinesses, in turn, target consumers. Our Opportunity. Our experience and success as developers allow us to best understand the needs of publishers and to enable other developers tosucceed. Honed through our own products, our technology-based solutions platform provides us with the opportunity to allow developers to focus on whatthey do best, creating great digital content and applications. Our team brings decades of experience, operating and investing in diversified digitally-enabledbusinesses, and we continue to innovate and create value for developers. Productivity tools. We aim to maintain and enrich our legacy product suite, which will serve as a real-world testing grounds and proof of concept forthe solutions we provide to other software developers. Strategy Our Life Cycle Management ("LCM") solutions currently encompass the entire lifecycle of online publishers' and developers' content andapplications. Our objective is to become a market leader of LCM solutions for online publishers and developers. To achieve this goal, we intend to enhanceour existing business and extend it by way of acquisitions. To enhance our existing business, we intend to: ·broaden our software developer base and deepen our connections with existing developers, by increasing marketing efforts and adding methodsof advertising to reach out to more software developers of high-quality digital content and products; ·expand our existing LCM platform and develop new platforms that will offer an even wider array of applications and features to softwaredevelopers for distribution, monetization and optimization of their offerings; ·advance our technological capabilities by continuing to invest in research and development efforts, which serve as the basis for our efforts tofurther enhance our existing LCM platform and develop new platforms for software developers; and ·broaden the platform for our solutions by embracing mobile platforms. 25 In the past, we predominantly defined ourselves as a business-to-consumer company, offering quality software directly to consumers. Today, weview ourselves as a business-to-business-to-consumer company, empowering other software companies in effectively distributing and monetizing theproducts they offer to consumers. We plan to leverage our core assets and competencies as software developers to expand into programmatic data-drivenadvertising. Additionally, we plan to focus on provision of mobile, social, and video monetization solutions in light of the growing popularity for theseoutlets. In order to extend our business beyond organic growth and accelerate our ability to bring new solutions and products to our clients and consumers,we have adopted a strategy to invest in acquiring new technologies and business platforms. This strategy most recently resulted in the transformativeacquisition of ClientConnect in January 2014. This strategy will enable us to further diversify our revenue base, better serve the needs of our clients andconsumers, and reduce the time required to bring new services and solutions to market. We believe we will be able to further grow our business by: ·Growing our client base organically and through acquisitions. Our historical growth has been driven by our success in providing tailoredanswers to our clients’ need for fast, flexible, and data-driven solutions, either developed organically or through the acquisition of products orbusinesses. ·Increasing the frequency of use by our clients and their consumers. By focusing on the needs of our clients and their consumers, we believewe can increase the use of our clients' offerings and subsequently the search capabilities offered, as well as advertising revenues, therebyincreasing our revenues. ·Enhancing the client experience. We have always focused on providing a positive experience to our clients. We understand that each clienthas unique needs, and we tailor our solutions to account for this reality. We employ a staff of friendly account managers who are dedicated tothe success of our clients. Additionally, the results of our powerful analytics are displayed in an easily readable and well-organized fashion,enabling an easy access point to relevant and useful data and analytics. ·Continuing to focus on the online consumer market. Our LCM platform particularly suits online software developers. As developersourselves, we have seen first-hand the increasing popularity of mobile and social product markets and have successfully broadened ourproducts to account for this new reality. The Internet and the available application stores enable online publishers and developers to reachpotential users throughout the world quickly and easily as well as reduce the costs associated with sales and distribution of their products andservices. We therefore have developed solutions that enable our clients to take full advantage of these new markets. ·Enhancing the consumer experience. We have always attempted to provide a positive experience to users of our legacy products. As wefurther emphasize this aspect, we will continue to design our products and services and market them to address users’ aversion to offensiveInternet marketing tools, which we believe encourages more use of our products and solutions and increases user loyalty. Search generated revenues We generate the majority of our revenues from services agreements with our search partners. Search generated revenues accounted for 72%, 63% and68% of our revenues in 2011, 2012 and 2013, respectively. Through our search syndication technology, we offer end users the ability to search the internetvia easily embedded search boxes powered by premium search companies, including Microsoft, Google, APN, LLC ("Ask") and Yahoo, and depending on thesearch partner powering the search or location in which the search was initiated, we receive either a fixed price, pay-per-search fee or portion of the revenuesgenerated by these companies through the search process. In the past, Google’s coverage and service offering was the one most suited to our global distribution and provided the best monetizationopportunity for our products. As such, we have been working with Google since 2007, and renewed our agreement with Google for another two yearseffective May 1, 2013. Nonetheless, in adapting to the changes in the search marketplace, particularly in 2013, we were successful in engaging other searchproviders. On December 28, 2012, we signed a one year renewable agreement with Microsoft’s Bing (which was amended on March 18, 2013 and September15, 2013). On April 29, 2013, we signed a three year agreement with Ask (which was amended on January 17, 2014 and February 3, 2014), with auto-renewalfor additional one year periods. On April 19, 2013, we signed a two year agreement with Yahoo, with auto-renewal for additional one year periods. Inaddition, prior to the ClientConnect Acquisition, on August 12, 2013 we signed a search distribution partnership with Conduit (the "Conduit CommercialAgreement"). 26 With the acquisition of ClientConnect, we assumed ClientConnect's search services agreements, including an agreement with each of Microsoft andGoogle. Based on the reports received from Conduit, search generated revenues accounted for 85% of ClientConnect’s revenues in 2013. The agreement withMicrosoft (the "Microsoft Agreement"), entered into in November 2010 and subsequently amended in May 2011, runs through December 31, 2014, andaccounted for 89%, 81% and 63% of ClientConnect's revenues in 2011, 2012 and 2013, respectively. The fees payable by Microsoft under the MicrosoftAgreement are payable based on either a fixed price, pay-per-search basis that is tied to the number of searches conducted by end users, or in certain instanceson a share of the revenue generated as a result of searches conducted by end users who utilize the search engine that appears on toolbars created by publishersthrough ClientConnect's platform. The fees payable by Microsoft vary annually over the term of the agreement, decreasing significantly during the last twoyears (2013 and 2014) of the term of the agreement compared to the first two years (2011 and 2012). To a lesser extent, we also syndicate Microsoft-providedsearches through publishers' websites with which the business enters into syndication agreements. Under the agreement, Microsoft had exclusivity in 2011and 2012 in providing search services and search monetization services through platform-generated toolbars in the United States. Despite the termination ofthe exclusivity period under the Microsoft Agreement, Microsoft Bing currently remains the effective main search provider of ClientConnect for searchesconducted through platform-generated toolbars in the United States and Canada. ClientConnect's agreement with Google, entered into in 2011, and subsequently replaced by a substantially similar agreement entered into onSeptember 1, 2013 for a term of two years, has historically been the second largest source of revenue for ClientConnect, accounting for 9%, 15% and 22% ofClientConnect's revenues in 2011, 2012 and 2013, respectively. Google serves as the main provider of ClientConnect of search services to end users ofplatform-generated toolbars in all locations outside of the United States and Canada. Revenues are paid on the basis of a revenue-sharing arrangement withGoogle, entitling us to a percentage of the revenues generated by Google as a result of searches conducted by end users through search engines integrated bysearch our syndication solutions. Advertising and other revenues As part of our CodeFuel solution, we offer publishers and developers monetization opportunities through DisplayFuel, our innovative browserextension that offers recommendations, deals, coupons and relevant content to users as they browse online. Additionally, through our InstallFuel platform, weoffer developers the ability to easily incorporate ads into the download and installation process of their software, thereby further increasing monetizationopportunities. Through these tools, we receive a fee from our ad partners. Developer Products and Solutions Our LCM platform provides solutions for the challenges that exist at every stage of the application life cycle. Particularly, our solutions tackledevelopers' three main challenges: distribution, monetization and optimization, each as described below. Distribution As the vast majority of apps remain largely undiscovered, developers are initially met with distribution challenges. Buying traffic is necessary butextremely complicated, and developers often find themselves lost between different technologies and platforms. InstallFuel is our powerful, self-service installation platform that enhances the integrity of the installation process. With over 900,000 differentdownload managers created to date, InstallFuel is HTML-based and fully customizable. In addition, InstallFuel incorporates a unique proprietary acceleratorfor faster downloads and higher conversion. The platform also includes built-in A/B testing capabilities enabling developers to adjust their install funnelsand increase completion rates. In addition to our InstallFuel installation platform, we offer our clients a wide range of competitive marketing services to further increase thedistribution of their offerings. We employ a highly skilled search engine marketing and partnership team to personalize and enhance the distribution process.Additionally, we employ sophisticated business intelligence systems to monitor the loan-to-value ("LTV") and return on investment ("ROI") performance,allowing us to measure and analyze the success of various marketing tactics at any given time. Based on this analysis, our marketing team creates and updatesindividual marketing plans to help optimize distribution. 27 Monetization Publishers and developers face increasing challenges monetizing their offerings. This is partly because most consumers find that the free version of agiven software product adequately meets their needs. Accordingly, most app developers do not earn sufficient revenue to sustain a standalone business. We provide a broad spectrum of solutions for our clients' monetization challenges. Through a sophisticated, data driven recommendation engine, weoffer clients the ability to easily incorporate targeted ads into the download and installation process of their products thereby further increasing monetizationopportunities. The engine allows for funnel monetization opportunities on post-install and uninstall pages, as well. Altogether, the engine provides end userswith more relevant offers, ultimately increasing end user satisfaction and monetization. Our DisplayFuel tool aggregates and optimizes applications, services, and offers. The tool scours the web and recommends the most relevant, highestquality deals, price comparisons, coupons and content. The tool can be easily incorporated during the installation process of our clients' products asstandalone software for use by end users. This serves as an effective monetization mechanism, as we compensate clients either based on a fixed fee perinstallation or via a revenue sharing arrangement for revenue generated when end users follow the links related to the applications, services and offersincluded in the tool. Through our close partnerships with the world's leading search providers such as Microsoft, Google, Yahoo and Ask, we enable our clients tomonetize their search assets. Publishers and developers may incorporate a search box into their offerings that is powered by our search providers, who in turnpay us fees for searches emanating from such search boxes. Depending on the payment model adopted, we pay our clients a fee on a pay-per-search or revenuesharing basis for search activity emanating from the incorporated search boxes. Optimization Most app developers are small businesses without analytical capabilities or the required funds to improve funnel conversion, create the necessarysystems for tracking revenue per user, or implement traffic acquisition with positive ROI. Control Center is our analytics platform that enables our clients to manage their distribution and monetization activities and better optimize theirofferings. Through the platform, we provide our clients with real-time analytics, custom reports, and advanced optimization and editing tools, which togetheract as a springboard to higher conversions and increased ROI. Legacy Products Our legacy consumer products are currently available in seven languages in addition to English. Prices and license fees for our premium productsrange between $5 and $40, varying based on market, length of license period and whether the products are offered together. Our legacy product line crossesseveral vertical markets and consists of the following products, all of which may be downloaded over the Internet: ·IncrediMail is our communication client. Its basic version can be downloaded free of charge. Incredimail is used for managing email messagesand Facebook feeds, and offers various graphic and personalizing capabilities. In addition, it is safe, simple and easy to use. The premiumversion of this software offers, for an annual subscription fee, VIP support and enhanced graphic capabilities, as well as advanced anti-spamsoftware for a separate annual subscription fee. In March 2013, we introduced IncrediMail for the iPad, which has been rebranded as Molto. We launched Molto for the iPhone in October 2013and for Android phones in January 2014. Molto is one of the first email applications truly adapted for touch-screen devices. It redesigns theinbox, unifies multiple email accounts, creates a photo inbox from friends and family Facebook photos, and elevates messages so their contentscan easily be seen by users at a glance, in an intuitive "magazine-by-touch" format. With its sleek interface, Molto transforms organizing emailon iPhone, iPad and Android phones and tablets into a simpler, more visual experience that allows our users to navigate, read and enjoy emailsin a fun and innovative manner. ·SweetIM is free downloadable and easy-to-use software that enables users to enhance their messaging experience and express themselves increative ways across online platforms, such as messenger, email, etc. ·Smilebox is an Internet photo sharing service available for the desktop and smart-phone. 28 On the desktop, Smilebox can be used both on the PC and the Mac, making it easy to create digital creations from personal photos using a rangeof digital designs including invitations, greetings, collages, scrapbooks, photo albums and slideshows. These creations can then be shared freeof charge via email, Facebook, Twitter, Print, DVD or photo frames. Revenues are generated from subscriptions for premium content andfeatures, advertising from creations that are shared for free, printing revenues from creations that are printed to store or printed and shipped tohome and search revenues for consumers that elect to have Smilebox provide their default search results. Smilebox is also available free of charge for the iPhone, making it easy to personalize and share photos in real time, directly from the device.Personalization options include captions, stickers and frames, and sharing options include email, Facebook and SMS. Products under Development Our research and development activities are primarily conducted internally, focusing on the development of new platform-based solutions that willoffer developers (i) effective distribution tools, (ii) increased monetization capabilities, and (iii) enhanced optimization via powerful, reliable, and easy-to-use analytics. Additionally, we focus our research and development efforts on developing new products and improving existing products through softwareupdates and upgraded features. Our Research &Development department is divided into groups based on scientific disciplines and types of applications andproducts. Breakdown of Revenues Our solutions and products are distributed and sold throughout the world in more than 100 countries. The following table shows the revenuesgenerated by our legacy business and by the ClientConnect business, by territory, in 2013: LegacySearch-Generatedand RelatedAdvertisingRevenues LegacyProductRevenues ClientConnectSearch-GeneratedRevenue Tier 1 – North America 35% 86% 70%Tier 2 – Europe 47% 10% 23%Tier 3 – Other 18% 4% 7% In previous years, we divided our sales regions somewhat differently, as set forth below: In 2012, legacy search and product revenues in the United States, Canada, United Kingdom and Australia represented 47% and 84% of revenues,respectively, in France, Germany, Italy, Spain, Netherlands, Belgium and Switzerland represented 35% and 8% of revenues, respectively, and in the rest of theworld represented 18% and 8% of revenues, respectively. In 2011, legacy search and product revenues in the United States, Canada, United Kingdom and Australia represented 42% and 66% of revenues,respectively, in France, Germany, Italy, Spain, Netherlands, Belgium and Switzerland represented 43% and 23% of revenues, respectively, and in the rest ofthe world represented 15% and 11% of revenues, respectively. Intellectual Property Although we have a number of patents, copyrights, trademarks and trade secrets and confidentiality and invention assignment agreements to protectour intellectual property rights, we believe that our competitive advantage depends primarily on our marketing, business development, applications, know-how and ongoing research and development efforts. Accordingly, we believe that the expiration of any of our patents or patent licenses, or the failure of anyof our patent applications to result in issued patents, would not be material to our business or financial position. Most of the components of our software products were developed solely by us. We have licensed certain components of our software from thirdparties. Except for our agreements regarding anti-spam software and some of our content licenses, most of these licenses entailed a one-time fee or are"freeware". We believe that these components are not material to the overall performance of our software and may be replaced without significant difficulty. We have six patents in the United States and one in Israel, as well as several patent applications pending in the United States, Israel the EuropeanUnion. 29 We enter into licensing arrangements with third parties for the use of software components, graphic, sound and multimedia content integrated intoour products. We have registered: (i) "Perion" as a trademark in the United States, Israel and the European Community (a community trademark); (ii) "IncrediMail"and "PhotoJoy" as trademarks in the United States, the European Community (a community Trademark) and China and we have a pending application forIncrediMail in Israel that has already been allowed; (iii) "Smilebox Teeth Design" in the United States; (iv) "Smilebox" in Australia, Canada, China, France,Germany, Japan, Korea, United Kingdom and the United States; and (v) "SWEETPACKS" and "SWEETIM" in the United States. In addition, we are the owner of a U.S. trademark application for “Codefuel”. All employees and consultants are required to execute confidentiality covenants in connection with their employment and consulting relationshipswith us. In addition, our consulting agreements contain assignment and waiver provisions relating to the consultant’s rights in respect ofinventions. However, there can be no assurance that these arrangements will provide us with adequate protection. Although our employment agreementscontain assignment and waiver provisions relating to the employee’s rights in respect of inventions created within the course of their employment with us,including in respect of "Service Inventions", as defined under the Israeli Patents Law, 5727-1967, we cannot guarantee that such waiver of rights to receivecompensation for Service Inventions will be upheld by Israeli courts, due to a recent ruling by the Israeli Supreme Court which left the validity of such awaiver to further judicial review. Competition The markets in which we are active are subject to intense competition. We compete with many other companies offering solutions for onlinepublishers and developers, including search services and other software in conjunction with changing a user’s default search settings. As a major part of our revenues stem from our offering of search properties, we compete with search engine providers themselves such as Google,Microsoft, Yahoo, Ask and others. We also compete with many other companies offering consumer downloadable software, albeit totally different software,utilizing the same strategy, to offer their search properties, such as Interactive Corporation, AOL, Blucora, AVG Technologies and others. The market ClientConnect operates in -- providing distribution, monetization and analytical solutions to software developers and publishers -- isvery competitive as well, with companies such as Google, Interactive Corporation, Blucora and others providing competing solutions. Many of our current and potential competitors have significantly greater financial, research and development, back-end analytical systems,manufacturing, and sales and marketing resources than we have. These competitors could use their greater financial resources to acquire other companies togain even further enhanced name recognition and market share, as well as to develop new technologies, enhanced systems and analytical capabilities,products or features that could effectively compete with our existing solutions, products and search services. Demand for our solutions, products and searchservices could be diminished by solutions, products, services and technologies offered by competitors, whether or not their solutions, products, services andtechnologies are equivalent or superior. Finally, our ability to attract developers is largely dependent on our ability to pay higher rates to our publishers and developers, our success increating strong commercial relationships with developers that have successful software, websites or distribution channels, and our ability to differentiate ourdistribution, monetization, and optimization tools from those of our competitors, primarily through our Life Cycle Management platform. Government Regulation We are subject to a number of U.S. federal and state and foreign laws and regulations that affect companies conducting business on the Internet. Themanner in which existing laws and regulations will be applied to the Internet in general, and how they will relate to our business in particular is unclear.Accordingly, we cannot be certain how existing laws will be interpreted or how they will evolve in areas such as user privacy, data protection, content, use of“cookies”, access changes, “net neutrality”, pricing, advertising, distribution of “spam”, intellectual property, distribution, protection of minors, consumerprotection, taxation and online payment services. In particular, we are subject to U.S. federal and state laws regarding copyright infringement, privacy and protection of user data, many of which aresubject to regulation by the Federal Trade Commission. These laws include the Digital Millennium Copyright Act, which aims to reduce the liability ofonline service providers for listing or linking to third-party websites that include materials that infringe copyrights or the rights of others, and other federallaws that restrict online service providers’ collection of user information on minors as well as distribution of materials deemed harmful to minors. Many U.S.states, such as California, are adopting statutes that require online service providers to report certain security breaches of personal data and to report toconsumers when personal data will be disclosed to direct marketers. There are also a number of legislative proposals pending before the U.S. Congress andvarious state legislative bodies concerning data protection which could affect us. 30 Foreign data protection, privacy and other laws and regulations may affect our business, and such laws can be more restrictive than those in theUnited States. For example, in Israel, privacy laws require that any request for information for use or retention in a database be accompanied by a notice thatindicates: whether a person is legally required to disclose such information or that such disclosure is subject to such person’s consent; the purpose for whichthe information is requested; and to whom the information is to be delivered. A breach of privacy under such laws is considered a civil wrong and subject to asignificant fines and civil damages. Certain violations of the law are considered criminal offences punishable by imprisonment. In the European Union andthe United Kingdom, privacy legislation has tightened the restrictions around accessing and using data stored in a subscriber’s terminal equipment andrequires the consent of the subscriber before accessing such information. Further, the European Commission is currently considering a data protectionregulation that may include operational requirements for companies that receive personal data that are different than those currently in place in the EuropeanUnion, and that may also include significant penalties for non-compliance. To further complicate matters in Europe, Member States may not adopt relevantEuropean Union Directives or may adopt differing laws in their respective jurisdictions. These regulations result in significant compliance costs and could result in restricting the growth and profitability of our business. C. ORGANIZATIONAL STRUCTURE IncrediMail, Inc., our wholly-owned Delaware subsidiary, owns all of the outstanding shares of common stock of Smilebox Inc., a Washingtoncorporation. SweetIM Ltd., our wholly-owned Belize subsidiary, owns all of the outstanding ordinary shares of SweetIM Technologies Ltd., an Israeli company. ClientConnect Ltd., our wholly owned Israeli subsidiary, owns all of the outstanding shares of common stock of ClientConnect, Inc., a Delawarecorporation, and all of the outstanding ordinary shares of ClientConnect B.V., a Netherlands company. D. PROPERTY, PLANTS AND EQUIPMENT We lease five facilities, three located in Israel (Tel Aviv, Ness Ziona and Holon) and three located in the United States (Redmond, Washington, andSan Francisco, California). The lease in Tel Aviv covers a total area of 30,000 square feet and expires in 2015, with an annual cost of approximately $1.1 million. In Ness Ziona,we lease an area of 2,850 square feet, which expires in 2015, and an additional area of 900 square feet, which expires in 2014, with a total annual cost ofapproximately $0.1 million. During the third quarter of 2014, we plan to move all of our Israeli personnel to Holon. The lease in Holon covers a total area of101,500 square feet and expires in 2024, with an option to extend for two additional two-year periods. Annual cost is approximately $3.1 million. The lease in Redmond covers a total area of 8,300 square feet, with an annual cost of approximately $0.3 million, expiring in 2015, with an optionto extend for another 2 to 5 years. The Company's office moved to new a space in San Francisco, leasing a total of approximately 4,658 square feet, with anannual cost of approximately $0.3 million and expiring in 2019. We believe that our current facilities, particularly the space we plan to occupy in Holon, Israel, during the third quarter of 2014, are adequate to meetour current needs, and we believe that suitable additional space will be available as needed to accommodate ongoing operations and any such growth. We own approximately 520 servers located in Israel, Europe and the United States. We also rent the services of approximately 260 additional serverslocated around the world, mainly through Amazon Web Services, and Microsoft Windows Azure cloud services. Our servers include mainly web servers,application servers, mail servers and database servers. Bezeq and Cellcom Israel Ltd. provide our Internet and related telecommunications services in Israel,including hosting and co-location facilities, needed to operate our websites. Bezeq is Israel’s largest provider of such services and is a member of BezeqGroup, Israel’s incumbent national telecommunications provider. In the United States CenturyLink, and in Europe Evoswitch, is our co-location provider.Our ISPs are CenturyLink, NTT Communication, Level3 Communication and Colt. Bezeq and Cellcom are the two largest providers of such services inIsrael. All other Internet Service Providers ("ISPs") are tier-1 worldwide providers in this area. All co-location and telecommunication services are providedthrough standard purchase orders and invoices. We add servers and expand our systems located at their facilities as our operations require. We believe thereare many alternative providers of these services both within and outside of Israel. 31 ITEM 4.A UNRESOLVED STAFF COMMENTS None. ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS The following discussion of our financial condition and results of operations should be read in conjunction with our financial statements and therelated notes to the financial statements included elsewhere in this annual report. In addition to historical financial information, the following discussionand analysis contains forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act,including, without limitation, statements regarding the Company’s expectations, beliefs, intentions, or future strategies that are signified by the words"expects," "anticipates," "intends," "believes," or similar language. These forward looking statements involve risks, uncertainties and assumptions. Ouractual results and timing of selected events may differ materially from those anticipated in these forward looking statements as a result of many factors,including those discussed under "Item 3.D Risk Factors" and elsewhere in this annual report. A. OPERATING RESULTS Overview In our legacy business (our business before the ClientConnect Acquisition) we design and market a suite of downloadable consumer products thatare simple, safe and useful. These include primarily customized and entertaining email software products, software for sharing digital photo creations, instantmessaging enhancement software and a variety of free, fun, easy-to-use and safe application and downloadable expression content. We believe that the userexperience we have created has been successful in attracting a unique underserved demographic segments seeking software applications that make their livesa little simpler and more enjoyable. In addition, together with our products we offer users consumer software products owned by other companies, which aredistributed in conjunction with our products, and search services powered by our search engine partners. In the last quarter of 2013, we recorded an average of approximately 6.5 million installs each month. As of December 31, 2013, we had an installedbase of approximately 3.8 million users, including 537,000 subscribers to our premium products. In addition, based on information received from Conduit,ClientConnect had an install base totaling 14.8 million users as of December 31, 2013. Included in our "installed base" are users who have our softwareinstalled on their computer on the measurement date. The length of use varies dramatically based on the product, whether the version of such product is thefree version or the one for which users are required to pay, when the product was downloaded, and other factors. We believe our historical track record of ourusers accepting and utilizing the search properties we offer, as well as our history of converting registered users to purchasing customers, represents aconvincing validation of our business strategy. Prices and license fees for our products vary based on market, length of license period and whether the products are offered together. Our prices andfees range from less than $5 to approximately $40, with subscription periods varying between one month and one year. These prices are subject to marketconditions and can vary in the currencies in which they are paid. Because a significant portion of our revenues come through other aggregators it is difficultfor us to know whether and to what extent inflation or a fluctuation in foreign currency exchange rates have had a material effect on our revenues, andtherefore we are limited in what we can do to address these potential risks. Recent Acquisitions The following acquisitions were accounted for by the acquisition method of accounting, and, accordingly, the purchase price was allocated to theassets acquired and liabilities assumed based on their respective fair values. The results of operations related to each acquisition are included in ourconsolidated statement of income from the date of acquisition. On August 31, 2011, we completed the acquisition of Smilebox Inc., a Washington corporation, through our Delaware subsidiary, by way of areverse triangular merger. Smilebox is an Internet photo sharing service available for the desktop and smart-phone, with an easy-to-use, downloadabledesktop application that allows consumers to use personal photos and videos to construct unique creations, including: greeting cards, invitations,slideshows, scrapbooks and photo albums. The acquisition added another major product to our portfolio of products, significantly diversifying our revenuemix. We paid $25 million, substantially in cash, at the closing, and an additional payment of $7 million, substantially in cash, seven months after the closing. 32 On November 30, 2012, we completed the purchase of all the outstanding shares of SweetIM Ltd., a Belize company that wholly owns SweetIMTechnologies Ltd., an Israeli consumer internet company ("SweetIM"). SweetIM produces a variety of free, fun, easy-to-use and safe applications anddownloadable content for everyday use under the "SweetPacks" trade name. SweetIM generates a significant majority of its revenues through the GoogleAdSense program. We paid $10 million in cash and 1.99 million of our ordinary shares at the closing. In June 2013, we paid $2.7 million as a result of aworking capital adjustment. A deferred payment of $5.6 million in cash was paid in December 2013, and a contingent payment of up to $7.5 million in cashis due in May 2014, if certain milestones are met. The milestones are based on our revenues in the fiscal year of 2013and the absence of certain changes in theindustry in which we operate. We believe that that the terms of the Share Purchase Agreement will require us to pay $2.5 million with respect to thecontingent payment. On January 2, 2014, we completed the purchase of all the outstanding shares of ClientConnect. On December 31, 2013, pursuant to a SplitAgreement, Conduit transferred to ClientConnect the entire activities and operations, and related assets and liabilities, of its ClientConnect business on acash-free and debt-free basis and the Conduit shareholders became the shareholders of ClientConnect in proportion to their ownership of Conduit. Upon theconsummation of the ClientConnect Acquisition, each ClientConnect ordinary share was exchanged for approximately 0.2387 of our ordinary shares, as aresult of which ClientConnect became a wholly owned subsidiary of ours. In addition, we granted options to purchase our ordinary shares to ClientConnectemployees in exchange for their options to purchase ClientConnect shares that were issued to them upon the consummation of the Conduit Split as a roll-over of their then existing options to purchase ordinary shares of Conduit. Accordingly, we issued 54.75 million of our ordinary shares to the ClientConnectshareholders and granted options to purchase 2.82 million of our ordinary shares to the ClientConnect employees. Immediately, following the closing, wewere owned approximately 81% by the former ClientConnect shareholders and option holders and 19% by our pre-closing shareholders and option holders,on a fully diluted basis (as determined by the treasury stock method, together with an adjustment for an assumed issuance of our ordinary shares at a referenceprice of $10.49 per share based on the Black Scholes values of out-of-the-money Perion options and ClientConnect options). ClientConnect providesdistribution, monetization and analytical services to software developers, distributors and publishers. The financial statements included in this annual report do not reflect the ClientConnect business. However, we have included certain informationabout the ClientConnect business in this Item 5. In addition, shortly after filing this annual report, we expect to submit with the SEC a report on Form 6-Kcontaining containing the audited consolidated statements of income, change in shareholders' equity and cash flows of ClientConnect for the years endedDecember 31, 2011, 2012 and 2013 and the audited consolidated balance sheets of ClientConnect as of December 31, 2012 and 2013, as well as pro formacombined financial data of Perion and ClientConnect as though the ClientConnect Acquisition were consummated on January 1, 2013. Commencing in 2014, the ClientConnect Acquisition will be reflected in our financial statements as a reverse acquisition of all of our outstandingshares and options by ClientConnect in accordance with Accounting Standards Codification Topic 805, "Business Combinations" (“ASC 805”), using theacquisition method of accounting whereby ClientConnect will be deemed the accounting acquirer and we will be deemed accounting acquiree. Inaccordance with the ASC 805 presentation requirements, following the acquisition,our 2014 financial statements will include ClientConnect’s comparativenumbers, namely, consolidated balance sheets as of December 31, 2013, and the related consolidated statements of income, comprehensive income, changesin shareholders' equity and cash flows for each of the two years in the period ended December 31, 2013. Revenues We generate our revenues primarily from three major sources: (i) search generated revenues, (ii) sale of premium software products and solutions, and(iii) advertising and other. The following table shows our revenues by category (in thousands of U.S. dollars): Year Ended December 31, 2011 2012 2013 Search $25,466 $38,061 $59,038 Products 7,191 17,574 17,818 Advertising and Other 2,816 4,588 10,292 Total revenues $35,473 $60,223 $87,148 33 Cost of Revenues Cost of revenues consists primarily of salaries and related expenses, license fees, amortization of acquired technology, amortization of capitalizedresearch and development costs and payments for content and server maintenance, all related to our product revenues and communicating with our users. Thedirect cost relating to search and advertising revenues are immaterial. The number of employees included in the calculation of cost of goods sold was 14, 11,and 13 at the end of 2011, 2012 and 2013, respectively. Research and Development Expenses, net Our research and development expenses consist primarily of salaries and other personnel-related expenses for employees primarily engaged inresearch and development activities, allocated facilities costs, subcontractors and consulting fees. Our research and development expenditures in 2013increased compared to the prior year but decreased as a percentage of sales. The increase was primarily due to costs associated with our continued mobileproduct development for Smilebox on the iPhone, IncrediMail for the iPad, iPhone and Android, which were released in 2013, and Guardius, which is anapplication that enhances the speed and security of the browser. We expect this trend to continue in 2014, with our research and development costscontinuing to increase in nominal dollars, while decreasing as a percentage of sales, as our sales continue to grow at an accelerated pace due largely to theClientConect Acquisition. The nominal increase will enable us to continue to enrich our product pipeline going forward, particularly on mobile platforms.The number of employees in research and development were 69, 117, and 105 at the end of 2011, 2012 and 2013, respectively. Selling and Marketing Expenses Our selling and marketing expenses consist primarily of customer acquisition costs, as well as salaries and other personnel-related expenses foremployees primarily engaged in marketing activities, allocated facilities costs, as well as other outsourced marketing activity. As part of our strategy toaccelerate growth, we increased customer acquisition costs dramatically, both nominally and as a percentage of sales, every year since 2011 and expect tocontinue increasing the rate of investment in customer acquisition even further in 2014. With this investment we aim to increase the number of productdownloads, users, search queries generated by those downloading our software or that of our partners, and subsequently, revenue from search, premiumsubscriptions and advertising. Customer acquisition costs were $8.0 million, $22.1 million and $32.3 million in 2011, 2012 and 2013, respectively. Thenumber of employees in sales and marketing was 32, 50, and 49 at the end of 2011, 2012 and 2013, respectively. General and Administrative Expenses ("G&A") Our general and administrative expenses consist primarily of salaries and other personnel-related expenses for executive and administrativepersonnel, allocated facilities costs, professional fees and other general corporate expenses. In order to facilitate our strategy for accelerated organic and non-organic growth, we continue to enhance our management team with experienced professionals capable of managing constant change and rapid organic andacquired growth. As a result, G&A expenses increased nominally in 2011, 2012 and in 2013. In each of those years, on a GAAP basis, G&A expenses alsoincluded significant direct acquisition expenses incurred in connection with the acquisitions made in those years. However, excluding acquisition-relatedexpenses, as a percentage of sales, G&A in 2013 was at its lowest level since we went public in 2006. Looking forward, in 2014 we expect G&A expenses(excluding costs stemming from new acquisitions) to continue to increase nominally to accommodate our growth and meet our regulatory requirementswithout increasing as a percentage of sales. The number of employees in G&A was 24, 30, and 36 at the end of 2011, 2012 and 2013, respectively. Income Tax Expense For our Israeli operations we have elected to implement a tax incentive program pursuant to a 2011 Israeli tax reform, referred to as a "PreferredEnterprise", starting with our 2011 "preferred income", according to which a reduced tax rate of 15% is applied to our preferred income. A distribution from aPreferred Enterprise out of the preferred income would be subject to 15% withholding tax for Israeli-resident individuals and non-Israeli residents (subject toapplicable treaty rates). See Item 10.E “Taxation - Israeli Taxation - Law for the Encouragement of Capital Investments, 1959" and Item 8. “Financial Information -Consolidated Statements and Other Financial Information - Policy on Dividend Distribution" for more information about this program and the Company’sdividend policy. 34 Critical Accounting Policies and Estimates The discussion and analysis of our financial condition and results of operation are based on our financial statements, which have been prepared inconformity with U.S. GAAP. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts ofassets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. We evaluate these estimates on an on-going basis. Webase our estimates on our historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results ofwhich form the basis for making judgments about the carrying amount values of assets and liabilities that are not readily apparent from other sources. Actualresults may differ from these estimates under different assumptions or conditions. Under U.S. GAAP, when more than one accounting method or policy or itsapplication is generally accepted, our management selects the accounting method or policy that it believes to be most appropriate in the specificcircumstances. Our management considers some of these accounting policies to be critical. A critical accounting policy is an accounting policy that management believes is both most important to the portrayal of our financial condition andresults and requires management’s most difficult subjective or complex judgment, often as a result of the need to make accounting estimates about the effectof matters that are inherently uncertain. While our significant accounting policies are discussed in Note 2 to our financial statements, we believe thefollowing accounting policies to be critical: Revenue recognition Search generated and other revenues from advertising, whether from keyword search, advertising on our website or in our email client, arerecognized when we are entitled to receive the fee. Advertisers are charged and pay monthly, based on the number of clicks generated by users clicking onthese ads. Persuasive evidence of an arrangement exists based upon a written agreement or purchase order with a search provider or display advertiser.Delivery occurs when an advertisement is offered by us and a user clicks on it in the case of a cost-per-click ("CPC") arrangement, or the requisite number ofimpressions are displayed pursuant to a cost-per-thousand impression ("CPM") arrangement, or when a user installs our software. In accordance with ASC 605-50, "Customer Payments and Incentives", we account for cash consideration given to customers for which we do notreceive a separately identifiable benefit or cannot reasonably estimate fair value as a reduction of revenue rather than as an expense. Revenues from email software license sales are recognized when all criteria outlined in ASC 985-605, "Software – Revenue Recognition" are met.Such revenues are recognized when persuasive evidence of an agreement exists, delivery of the product has occurred, the fee is fixed or determinable andcollectability is probable. For substantially all of our software arrangements, we evaluate each of these criteria as follows: Evidence of an arrangement: We consider a clicking on "acceptance" of the agreement terms to be evidence of an arrangement. Delivery: Delivery is considered to occur when the license key is sent via email to the customer or alternatively the customer is given access todownload the licensed key. Fixed or determinable fee: Fees are determinable at the time of sale. Customers are charged immediately through credit cards. In addition, the feesare subject to a refund policy period, currently up to 30 days. Collection is probable: We are subject to a minimal amount of collection risk related to software sold to our customers as these are obtained throughcredit card sales. Revenues from licensing of premium products are recognized over the term of the licensing period, which currently are either one month or one year.Until the end of 2011, we offered lifetime licenses for one of our premium products as well. While offered, our estimation of the lifetime usage of that productwas six years, based on historical data collected. We no longer offer that service, offering all users who had purchased the service in the past to download totheir local computer all the premium content previously included in the service. Any user that did not download the content may still contact us and receivea copy of the premium content. As the service has been terminated, that premium content collection is no longer updated, nor can it be accessed through oursoftware. The balance of revenues previously deferred over the remaining lifetime of the service was truncated and recognized as revenues in the beginningof 2012. 35 The amount of revenues derived from multiple element arrangements is not material to our results of operations. Stock-Based Compensation We account for share-based payment awards made to employees, non-employees and directors in accordance with ASC 718, "Compensation – StockCompensation", which requires the measurement and recognition of compensation expense based on estimated fair values. Determining the fair value ofstock-based awards at the grant date requires the exercise of judgment, as well as the determination of the amount of stock-based awards that are expected tobe forfeited. If actual forfeitures differ from our estimates, stock-based compensation expense and our results of operations would be impacted. Expense isgenerally recognized on a straight-line basis over the service period during which awards are expected to vest, except for awards with market or performanceconditions, which are recognized using the accelerated method. Total stock-based compensation expense recorded during 2013 was $1.5 million, of which $0.2 million was included in research and developmentcosts, $0.2 million in selling and marketing expenses and $1.1 million in general and administrative expenses. As of December 31, 2013, the maximum total compensation cost related to options and RSUs granted to employees, non-employees and directorsnot yet recognized amounted to $4.8 million. This cost is expected to be recognized over a weighted average period of 2.4 years. We estimate the fair value of standard stock options granted using the Binomial method option-pricing model and options with exercise that issubject to a stock price target using the Monte Carlo simulations. The option-pricing models require a number of assumptions, of which the most significantare expected stock price volatility and the expected option term. Expected stock price volatility was calculated based upon actual historical stock pricemovements over the most recent period ending on the grant date, equal to the expected option term. The expected option term was calculated based on ourassumptions of early exercise multiples, which were calculated based on comparable companies, and a termination exit rate, which was calculated based onactual historical data. The expected option term represents the period that our stock options are expected to be outstanding. The risk-free interest rate is basedon the yield from U.S. Treasury zero-coupon bonds with an equivalent term. The fair value of restricted stock awards is based on the market value of theunderlying shares at the date of grant. In November 2010, our board of directors changed our dividend policy so that we do not distribute any cash dividends. Taxes on Income We are subject to income taxes in Israel and the United States. Significant judgment is required in evaluating our uncertain tax positions anddetermining our provision for income taxes. Based on the guidance in ASC 740 "Income Taxes", we use a two-step approach to recognizing and measuringuncertain tax positions. The first step is to evaluate the tax position for recognition by determining if the weight of available evidence indicates that it ismore likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes, if any. The second step is tomeasure the tax benefit as the largest amount that is more than 50% likely of being realized upon settlement. Although we believe we have adequately reserved for our uncertain tax positions, no assurance can be given that the final tax outcome of thesematters will not be different. We adjust these reserves in light of changing facts and circumstances, such as the closing of a tax audit, the refinement of anestimate or changes in tax laws. To the extent that the final tax outcome of these matters is different than the amounts recorded, such differences will impactthe provision for income taxes in the period in which such determination is made. The provision for income taxes includes the impact of reserve provisionsand changes to reserves that are considered appropriate. Interest is recorded within finance income, net. Accounting for tax positions requires judgments, including estimating reserves for potential uncertainties. We also assess our ability to utilize taxattributes, including those in the form of carry forwards for which the benefits have already been reflected in the financial statements. We record valuationallowances for deferred tax assets that we believe are not more likely than not to be realized in future periods. While we believe the resulting tax balances asof December 31, 2013 are appropriately accounted for, the ultimate outcome of such matters could result in favorable or unfavorable adjustments to ourconsolidated financial statements and such adjustments could be material. See Note 10 of our consolidated financial statements for further informationregarding income taxes. We have filed or are in the process of filing local and foreign tax returns that are subject to audit by the respective tax authorities.The amount of income tax we pay is subject to ongoing audits by the tax authorities, which often result in proposed assessments. In November 2013 wereached a settlement with the Israeli Tax Authorities regarding our corporate tax returns from the years 2009-2012. See Note 10 of our consolidated financialstatements for further information regarding such settlement. We believe that we adequately provided for any reasonably foreseeable outcomes related to taxaudits and settlement. However, our future results may include favorable or unfavorable adjustments to our estimated tax liabilities in the period theassessments are made or resolved, audits are closed or when statutes of limitation on potential assessments expire. 36 Business combinations We account for business combinations following ASC 805 "Business Combinations", which requires that we allocate the purchase price of acquiredcompanies to the tangible and intangible assets acquired and liabilities assumed, based on their estimated fair values. In addition, we expense acquisition-related expenses as they are incurred. We engage a third-party appraisal firm to assist management in determining the fair values of certain assets acquiredand liabilities assumed. Such valuations require management to make significant estimates and assumptions, especially with respect to intangible assets. Management makes estimates of fair value based upon assumptions it believes to be reasonable. These estimates are based on historical experienceand information obtained from the management of the acquired companies and relevant market and industry data and are, inherently, uncertain. Criticalestimates made in valuing certain of the intangible assets include, but are not limited to, the following: (i) future expected cash flows from license sales,maintenance agreements, customer contracts and acquired developed technologies and patents; (ii) the acquired company’s brand and market position aswell as assumptions about the period of time the acquired brand will continue to be used in the combined company’s product portfolio; (iii) expected costs todevelop the in-process research and development into commecrially viable products and estimating cash flows from the projects when completed; and (iv)discount rates. Unanticipated events and circumstances may occur which may affect the accuracy or validity of such assumptions, estimates or actual results.Changes to these estimates, relating to circumstances that existed at the acquisition date, are recorded as an adjustment to goodwill during the purchase priceallocation period (generally within one year of the acquisition date) and as operating expenses, if otherwise. In connection with purchase price allocations, we estimate the fair value of the support obligations assumed in connection with acquisitions. Theestimated fair value of the support obligations is determined utilizing a cost build-up approach. The cost build-up approach determines fair value byestimating the costs related to fulfilling the obligations plus a normal profit margin. The sum of the costs and operating profit approximates, in theory, theamount that we would be required to pay a third party to assume the support obligation. See Note 3 to our consolidated financial statements for additionalinformation on accounting for our acquisitions in 2011 and 2012. Goodwill Goodwill is measured as the excess of the cost of acquisition over the sum of the amounts assigned to tangible and identifiable intangible assetsacquired less liabilities assumed. We review goodwill for impairment annually in October each year, and whenever events or changes in circumstancesindicate its carrying value may not be recoverable in accordance with ASC 350 "Intangibles – Goodwill and other". Goodwill impairment is deemed to existif the carrying value of a reporting unit exceeds its fair value. If the carrying value of a reporting unit’s goodwill exceeds its implied fair value, then we wouldrecord an impairment loss equal to the difference. We operate in one operating segment, and this segment comprises our only reporting unit. In calculating the fair value of the reporting unit, we usedour market equity capitalization. If the carrying value of a reporting unit exceeds its fair value, we then calculate the goodwill’s implied fair value by performing a hypotheticalallocation of the reporting unit’s fair value to the underlying assets and liabilities, with the residual being the implied fair value of goodwill. This allocationprocess involves using significant estimates, including estimates of future cash flows, future short-term and long-term growth rates, weighted average cost ofcapital and assumptions about the future deployment of the long-lived assets of the reporting unit. Other factors we consider are the brand awareness and themarket position of the reporting unit and assumptions about the period of time we will continue to use the brand in our product portfolio. If these estimates ortheir related assumptions change in the future, we may be required to record impairment charges for our goodwill. Our most recent annual goodwill impairment analysis, which was performed in 2013, did not result in impairment. As of December 31, 2013, ourmarket capitalization was significantly higher than our equity book value. 37 Impairment of Long-Lived Assets We are required to assess the impairment of tangible and intangible long-lived assets subject to amortization, under ASC 360 "Property, Plant andEquipment", on a periodic basis and when events or changes in circumstances indicate that the carrying value may not be recoverable. Impairment indicatorsinclude any significant changes in the manner of our use of the assets or the strategy of our overall business, significant negative industry or economic trendsand significant decline in our share price for a sustained period. Upon determination that the carrying value of a long-lived asset may not be recoverable based upon a comparison of aggregate undiscountedprojected future cash flows from the use of the asset or asset group to the carrying amount of the asset, an impairment charge is recorded for the excess ofcarrying amount over the fair value. We measure fair value using discounted projected future cash flows. We base our fair value estimates on assumptions webelieve to be reasonable, but these estimates are unpredictable and inherently uncertain. If these estimates or their related assumptions change in the future,we may be required to record impairment charges for our tangible and intangible long-lived assets subject to amortization. No impairment charges wererecognized during 2011, 2012, or 2013. Research and Development Expenses, Net Research and development costs incurred in the process of software development before establishment of technological feasibility are charged toexpenses as incurred. Costs of the production of a detailed program design incurred subsequent to the establishment of technological feasibility arecapitalized. Based on our product development process, technological feasibility is established upon completion of a detailed program design. Capitalized software development costs are amortized commencing with general product release by the straight-line method over the estimateduseful life of the software product. At each balance sheet date, we assess the recoverability of this intangible asset by comparing the unamortized capitalized software costs to the netrealizable value on a product by product basis. Should the amount of the unamortized capitalized costs of a computer software product exceed the netrealizable value, these products will be written down by the excess amount. Results of Operations The following table sets forth, for the periods indicated, our statements of operations expressed as a percentage of total revenues (the percentagesmay not equal 100% because of the effects of rounding): Year Ended December 31, 2011 2012 2013 Revenues: Search 72% 63% 68%Products 20 29 20 Advertising and Other 8 8 12 Total revenues 100% 100% 100%Cost of revenues 8 9 13 Gross profit 92 91 87 Operating expenses Research and development, net 21 18 15 Selling and marketing 37 49 50 General and administrative 22 14 17 Total operating expenses 80 81 82 Operating income 12 10 4 Financial income (expense), net 4 0 (1)Income before taxes on income 16 10 3 Income tax expense - 4 3 Net income 16% 6% 0% As shown in the above table, our operations are generally characterized by high gross profit margins, which are attributable mainly to two factors: (i)we do not have manufacturing costs for our products, and (ii) our search generated revenues have virtually no direct cost associated with them. Starting in thesecond half of 2011, we dramatically increased our investment in customer acquisition costs to fuel future growth. These expenses increased from $8.1million in 2011 to $22.1 million in 2012 to $32.3 million in 2013. This was the primary reason for the increase in selling and marketing expenses in 2012,both nominally and as a percentage of sales, resulting in lower operating and net income margins in 2012 and 2013. We expect to further increase ourcustomer acquisition costs in 2014, increasing our sales and marketing expenses, both nominally and as a percentage of sales. In addition, general andadministrative expenses included expenses related to the acquisition of subsidiaries of $1.1 million, $2.1 million and $6.2 million in 2011, 2012 and 2013,respectively. However, as a result of these acquisitions, we expect increased revenues and improved operating margins in 2014. 38 Year Ended December 31, 2013 Compared to Year Ended December 31, 2012 Revenues. Revenues increased by 45% in 2013, from $60.2 million in 2012 to $87.1 million in 2013. This increase was a result of increases in eachof our revenue streams, as discussed below: Search revenues. Search revenues increased by 55% in 2013, from $38.1 million in 2012 to $59.0 million in 2013. This increase was due toan increase in the number of downloads and subsequently the number of users using our search service. This increase was due to organic growth, aswell as the acquisition in the latter part of 2012 of SweetIM’s activity, which too was based on search generated revenues and which has since beenfully integrated into our business. We offer our search service in conjunction with our products, including our toolbars, powered primarily byGoogle, Microsoft and Ask. Search revenues included revenues derived from the Conduit Commercial Agreement between Perion and Conduitentered into in August 2013. Sales generated by us under the agreement were $7.1 million in the period of August-October 2013 and $10.8 millionduring the period of November-December 2013. The direct customer acquisition costs ("CAC") associated with those revenues were $6.6 million and$7.7 million in those periods, respectively. Due to the proximity in time of the ClientConnect Acquisition and the signing of the ConduitCommercial Agreement and the nature of the transactions, we recorded the effect of the Conduit Commercial Agreement on a net basis. Accordingly,with regard to the activity during the period of August-October 2013, $0.5 million was recognized as search revenues on our 2013 statement ofincome. The net effect of the transactions with Conduit under the Conduit Commercial Agreement during November-December 2013 of $3.1million, which was not recognized as revenue on a consolidated basis in light of the closing of the ClientConnect Acquisition in the beginning ofJanuary 2014, is reflected as deferred revenues on our balance sheet as of December 31, 2013. Based on reports received from Conduit, the revenuesof the ClientConnect business in 2013 were $325.5 million, most of which were from search. As a result, we expect our search revenues to increasesignificantly in 2014 and to continue to be the main source of our revenues. Product revenues. Product revenues increased a nominal 1% in 2013, from $17.6 million in 2012 to $17.8 million in 2013. Advertising and Other revenues. Advertising and other revenues increased 124% in 2013, from $4.6 million in 2012 to $10.3 million in2013. This increase is attributable to increased distribution of display advertising in conjunction with software of our partners and offering of ourhomepage, which includes display advertising, and the subsequent acceptance of this offer by our users. We believe these revenues will continue toincrease in 2014 as our distribution increases. In the ClientConnect business, advertising and other revenues accounted for 15% of revenues in 2013and is increasing, and therefore we expect this too will contribute to the expected increase in this revenue stream in 2014. Cost of revenues. Cost of revenues in 2013 was $11.4 million, as compared to $5.2 million in 2012. Amortization of intangible assets increased by$5.9 million due to the acquisition of SweetIM in 2012. The increase in amortization expenses caused a decrease in gross profit margin from 91% in 2012 to87% in 2013. As we expect revenues to grow significantly in 2014 as a result of the acquisition of ClientConnect, without a proportionate increase in the costof revenues, we expect the gross profit margin to increase and be above 90%. Research and development expenses, net ("R&D"). R&D increased by $2.7 million in 2013, from $10.7 million in 2012 to $13.4 million in 2013,decreasing as a percentage of sales from 18% in 2012 to 15% in 2013. The increase was as a result of our investing in enriching our product pipeline in 2013,primarily by making our products available on mobile platforms. In 2013, we continued to invest in the mobile version of Smilebox, released Molto, amobile version of our email product for the iPad, iPhone and Android platform, and created Guardius for enhancing the user browser experience. Based onreports received from Conduit, the R&D expenses of the ClientConnect business in 2013 were $22.4 million, including $18.3 million related to the Conduitbusiness not acquired by us. In 2014 we intend to develop analytical tools to service mobile applications as ClientConnect services desktop softwaredevelopers. In addition, we plan on developing tools and platforms to enhance our ability to increase advertising revenues, independent of our searchoffering. As a result, we expect the R&D expenditure to continue and increase nominally although decrease as a percentage of sales. 39 Selling and marketing expenses. Selling and marketing expenses increased 47%, from $29.5 million in 2012 to $43.4 million in 2013. This increasewas primarily attributable to the increased investment in customer acquisition costs, which increased from $22.1 million in 2012 to $32.3 million in 2013.This increase does not include the $14.3 million of customer acquisition costs associated with revenues from our Commercial Agreement with Conduit andnetted from revenues. Based on reports received from Conduit, in 2013 the ClientConnect business had $185.4 million in customer acquisition costs,including $18.0 million incurred in connection with the Conduit Commercial Agreement. We therefore expect this expense to increase significantly in 2014,even as a percentage of sales, to fuel future growth. At the same time, we continue to condition this investment on a positive return on investment ("RoI")within one year, and to the extent we cannot maintain a positive RoI, we may curtail this expenditure. In addition, other marketing expenses increased by$3.6 million, or 48%, primarily due to personnel costs incurred by increasing the size of our marketing department as we added the SweetIM marketingdepartment in 2013 and amortization of acquisition-related intangible assets. Based on reports received from Conduit, in 2013 the ClientConnect businesshad other sales and marketing expenses of $10.3 million, including $9.1 million related to the Conduit business not acquired by us. We expect theseexpenses, excluding the customer acquisition costs, to grow only nominally from the level established in 2013, while decreasing as a percentage of sales. General and administrative expenses ("G&A"). G&A increased from $8.6 million in 2012, to $15.1 in 2013. This increase was primarily due to costsassociated with the acquisition of companies in 2013, which increased by $4.0 million, compared to those expenses in the previous year. G&A expenses fromorganic operations in 2013 increased by $2.5 million and were equal to 10% of sales, compared to 11% in 2012. Based on reports received from Conduit, in2013 the ClientConnect business had $19.1 million in G&A expenses, including $6.5 million related to the Conduit business not acquired by us. With theexception of costs that could be incurred in connection with future acquisitions, although we expect G&A cash expenses to increase nominally, we expectthese cash expenses to decrease as a percentage of sales in 2014. Taxes on Income. Income tax in 2013 was $2.3 million, compared to $2.5 million in 2012. While nominally taxes on income declined, the effectiveincome tax rate increased primarily as a result of the significant increase in expenses not deductible for tax purposes in 2013, particularly $6.2 million ofacquisition-related costs and $1.5 million in employee stock-based compensation. Based on reports received from Conduit, in 2013 the ClientConnectbusiness had tax expenses of $22.6 million and an effective tax rate of 27%. Net Income. Net income in 2013 was $0.3 million, compared to $3.5 million in 2012. As described above, this decrease was primarily a result of anincrease of $4.0 million in acquisition-related costs that did not contribute to the current operations. Based on reports received from Conduit, in 2013 theClientConnect business had $28.6 million in net income. Year Ended December 31, 2012 Compared to Year Ended December 31, 2011 Revenues. Revenues increased by 70% in 2012, from $35.5 million in 2011 to $60.2 million in 2012. This increase was a result of increases in eachof our revenue streams, as discussed below: Search revenues. Search revenues increased by 49% in 2012, from $25.5 million in 2011 to $38.1 million in 2012. This increase was due toan increase in the number of downloads and subsequently the number of users using our search service. We offer our search service in conjunctionwith our products and toolbar, with Google powering the search service for substantially all our users in such years. In addition, our SweetIMacquisition contributed one month of search revenues from the acquired company in 2012. Products revenues. Product revenues increased by 144% in 2012, from $7.2 million in 2011 to $17.6 million in 2012. This increase wasprimarily attributable to the addition of Smilebox to our product portfolio in September 2011, and the subsequent growth in sales of our Smileboxproduct. Revenues from our Smilebox product in 2012 were $11.6 million, compared to $2.2 million in 2011. IncrediMail product revenuesincreased by $1.0 million in 2012, as a result of our discontinuing the Gold Gallery Lifetime subscription. 40 Advertising and Other revenues. Advertising and other revenues increased 63% in 2012, from $2.8 million in 2011 to $4.6 million in 2012.This increase is attributable to increased distribution of our software and to the offering of our homepage, which includes display advertising, andthe subsequent acceptance of this offer by our users. Cost of revenues. Cost of revenues in 2012 was $5.2 million, as compared to $2.8 million in 2011. Amortization of intangible assets increased by$1.2 million due to the acquisition of SweetIM, and the balance was due to the inclusion of Smilebox for a full year in 2012 and additional infrastructurecosts. The increase in amortization expenses stemming from the SweetIM acquisition caused a slight decrease in gross profit margin from 92% in 2011, to91% in 2012. Research and development expenses, net ("R&D"). R&D increased by $3.2 million in 2012, from $7.5 million in 2011 to $10.7 million in 2012,decreasing as a percentage of sales from 21% in 2011 to 18% in 2012. The increase was as a result of our investing in enriching our product pipeline in 2012,primarily by making our products available on mobile platforms. A mobile version of our Smilebox product, available for the iPhone, was announced in thethird quarter of 2011 and already has accumulated over 1 million downloads. Selling and marketing expenses. Selling and marketing expenses more than doubled, from $13.0 million in 2011 to $29.5 million in 2012. Thisincrease was primarily attributable to the increased investment in customer acquisition costs, which increased from $8.0 million in 2011 to $22.1 million in2012. This increase reflects a ramping up of these expenses all through 2012, reaching $9.7 million in the fourth quarter of 2012. In addition, marketingexpenses increased due to personnel costs incurred by increasing the size of our marketing department as we added the Smilebox marketing department in2012. General and administrative expenses ("G&A"). G&A increased from $7.6 million in 2011 to $8.6 in 2012. This increase was primarily due to costsassociated with the acquisition of subsidiaries in 2012, compared to the previous year. G&A expenses from organic operations in 2012 were at a level similarto that of 2011. As a result, and even after the increased in acquisition expenses, G&A as a percentage of sales decreased from 22% in 2011 to 14% in 2012. Taxes on Income. Income tax in 2012 was $2.5 million, compared to $0.2 million in 2011. The increase in income tax was primarily a result of anumber of tax credits received in 2011 with respect to past years, a tax refund due to the settlement of a tax audit with the Israeli tax authorities and thediscontinuation of our dividend distribution policy. In 2012, we did not benefit from these credits, and while our maximum statutory tax rate was 25%, wesuffered from non-recurring tax expenses which, coupled with an increase in non-deductible expenses, caused an effective tax rate of 41%. Net Income. Net income in 2012 was $3.5 million, compared to $5.7 million in 2011. As described above, this decrease was primarily a result of the$14.0 million increase in customer acquisition costs, the nominal increases in other operating expenses and the $2.3 million increase in tax expenses,partially offset by increased profits from the increase in revenues. B. LIQUIDITY AND CAPITAL RESOURCES As of December 31, 2013, our working capital was a negative $2.9 million, consisting of approximately $47.6 million in current assets, less $50.4million in current liabilities, which included $9.1 million in deferred revenues. As of December 31, 2012, our working capital was a negative $4.3 million,consisting of approximately $47.7 million in current assets, less $52.0 million in current liabilities, which included $5.1 million in deferred revenues. Theincrease in working capital was primarily due to trade accounts receivable, less trade accounts payable and accrued expenses increasing $3.0 million as aresult of our higher level of activity, partially offset by other net liabilities. Based on reports received from Conduit, as of December 31, 2013 theClientConnect business had negative working capital of $19.7 million, consisting of approximately $1.3 million in current assets, less $21.0 million incurrent liabilities, which included a $10.8 million payable to Perion in connection with the Conduit Commercial Agreement. Pursuant to the terms of theClientConnect Acquisition, Conduit agreed to provide ClientConnect a short-term working capital loan of up to $20 million,as described below under " –Credit Facilities". As of December 31, 2013, we had cash and cash equivalents of $23.4 million and bank loans outstanding totaling $6.6 million to be paid over thenext two to three years, including $4.3 million classified as long term debt and $2.3 million with current maturities. We believe that our cash balances and cash generated from operations, including the operations of the ClientConnect business, together with theworking capital loan from Conduit, will be sufficient to meet our anticipated cash requirements for operations, as well as our deferred acquisition payments,for at least the next 12 months. 41 Net Cash Provided By Operating Activities. Net cash provided by operating activities was $7.0 million, $16.3 million and $15.9 million for 2011,2012 and 2013, respectively. The decrease in cash provided by operating activities in 2013 was primarily a result of net income, net of non-cash expensesincreasing by $5.2 million in 2013, compared to 2012, while non-cash net change in operating assets and liabilities increased in 2013 by $2.5 million, ascompared to an $8.1 million increase in non-cash net change in operating assets and liabilities in 2012. Net Cash Used In Investing Activities. Net cash used in investing activities was $8.0 million, $8.1 million and $2.5 million in 2011, 2012 and 2013,respectively. While in 2011 and 2012 the cash used in investing activities was primarily a result of the acquisition of Smilebox and SweetIM, respectively, in2013 the cash used in investing activities was primarily a result of $1.6 million invested in capitalized software (compared to $0.8 million invested incapitalized software in 2011 and 2012) and $0.7 million invested in property and equipment. Net Cash Provided by (Used In) Financing Activities. Net cash provided by (used in) financing activities was ($3.9) million, $2.3 million and $11.8million in 2011, 2012 and 2013, respectively. In 2011, the cash was used primarily for the payment of dividends to shareholders, and since that time we havediscontinued our policy of paying dividends to our shareholders. In 2012, the cash was provided by a bank loan, less payments already made on account,providing net cash of $8.9 million, less $6.6 million deferred payment for acquisitions. In 2013, the cash was used for payments made for the SweetIMacquisition in an amount of $9.5 million in addition to $2.3 million paid on account of the bank loan received. Credit Facilities In September 2011, we entered into an agreement with each of Bank Leumi Le-Israel ("Leumi") and First International Bank of Israel ("FIBI"), tosecure a credit facility for up to a total of $20 million of financing. During the second quarter of 2012, we amended both agreements, and reduced the amountof each credit facility, to $6 million provided by Leumi, and $4 million by FIBI. In December 2013, we further amended the agreement with FIBI to removeone of the financial covenants. The repayment of the debt is structured over four and five years from the respective draw date, and we have an option undereach agreement for early repayment. In order to secure our obligations to the banks, we granted to the banks a first priority floating charge on all of our assets and a first priority fixedcharge on certain other immaterial assets (namely, rights for unpaid shares, securities and other deposits deposited with the banks from time to time, andrights for property insurance). The pledge agreements contain a number of customary restrictive terms and covenants that limit our operating flexibility, suchas (1) limitations on the creation of additional liens, on the incurrence of indebtedness, on the provision of loans and guarantees and on distribution ofdividends and (2) the ability of the banks to accelerate repayment in certain events, such as breach of covenants and liquidation events. Such provisions mayhinder our future operations or the manner in which we operate our business, which could have a material adverse effect on our business, financial conditionor results of operations. On December 31, 2013, Conduit and ClientConnect entered into the Working Capital Financing Agreement pursuant to which Conduit undertookto make available to ClientConnect a credit line of up to $20 million. Any amounts withdrawn under the credit line are required to be used solely to financepayment related to the then-current working capital needs of the ClientConnect business. The outstanding principal amount under the credit line bearsinterest at the annual rate prescribed by Section 3(j) of the Tax Ordinance (currently 4.1% per annum). As of March 31, 2014, ClientConnect has borrowed$12.5 million under the credit line. The credit line matures in April 2014. C. RESEARCH, DEVELOPMENT, PATENTS AND LICENSES, ETC. Our research and development activities are conducted internally by a 105 person research and development staff. Research and development expenses, net were $7.5 million, $10.7 million and $13.4 million in the years ended December 31, 2011, 2012 and 2013,respectively. In 2013, our efforts were focused on developing the back-end systems required for tracking the usage of our products and their monetization, aswell as continued development of additional mobile versions for our photo sharing product Smilebox, available on the iPhone, as well as the mobile versionof our IncrediMail-Molto email client, introduced in the first quarter of 2013, available on iPhone, iPad and Android platforms. In 2014 we plan on focusingour research and development efforts on creating distribution, monetization and analytical services for mobile platforms, as well as tools for increasingadvertising revenues. 42 For a discussion of our intellectual property and how we protect it, see "Business Overview—Intellectual Property" under Item 4.B above. D. TREND INFORMATION Industry trends expected to affect our revenues, income from continuing operations, profitability and liquidity or capital resources: 1.In recent months the browser companies, particularly Google’s Chrome, as well as other browsers, have been instituting policy changes andregulations making it increasingly difficult to change a browser’s settings, including the ability to change a browser’s default search settings.Changing such settings has been a major part of the Company’s monetization model and until now we have been successful in overcoming thesemeasures; however, it is becoming increasingly difficult to do so. In connection with these efforts by the browser companies, they are also making aneffort to reset the applicable browser’s settings back to its default setting, causing us to have to recapture our users on a more concurrent basis. Theseactivities have shortened the average lifetime we see from users utilizing our search settings. This has reduced the return on investment from ourmarketing and distribution efforts, although we believe that they remain sufficiently high for us to grow this part of our business. 2.New regulations governing the ability to download software from the major software depositories such as the Google Store have limited our ability tobundle toolbars and other services with the other software. Until this time, we have been successful in working around these restrictions, but this hasnegatively affected our distribution to some degree and caused us to find work-arounds and ways for us and our software developer partners to offerand download software from alternative sites. 3.The browsers and certain software depositories have restricted the ability to download multipurpose toolbars. As such, we currently do not distributetoolbars for those browsers and through those venues and currently are not offering toolbars to new users. 4.In 2013, Google continued to institute further changes to its search partner policies, changing the way Google’s partners (such as Perion) acquire andretain customers. Although these changes aim to improve the user experience (which is a goal that we share), they reduced our return on investmentand we currently do not foresee it rebounding in the near future. In addition, we see these changes having long-term effects on the search market. Webelieve that our acquisition of ClientConnect has offered a viable alternative to the relationship with Google, due to its special relationship withMicrosoft, including a less restricive policy environment. In addition, our newly attained larger size strengthens our bargaining position innegotiating with the search engine companies. Although we have attained a certain advantage of size and while we have increased our search enginealternatives, the limited number of relevant search engine alternatives limits our marketing abilities, and as a result reduced the return on investmentfrom our marketing efforts. In addition, these policies have limited our ability to partner with software developers and distributors that are non-compliant with the new policies, thereby restricting our ability to grow our business at the pace we have been accustomed to in past years. 5.To address the multiple threats and changes regarding the long-term ability to grow search generated revenues, we are investing internal developmentefforts as well as focusing some of our acquisition efforts towards creating and acquiring tools and systems that would enable us to leverage the datawe accumulate and offer more focused advertisements to users, thereby creating an alternative revenue generation model independent of searchgenerated revenue. 6.There has been a growing usage of portable platforms, including smartphones and tablets, enabling users to enjoy a more graphic and creativeexperience without a PC, and we believe that mobile platform distribution has already surpassed that of the desktop. This trend is most prominentlyrepresented by the popularity of the iPhone and its Android mobile platforms, as well as with the popular iPad and Android tablets. Although thistrend is attracting an increasing portion of the market, we believe that the monetization of mobile platforms still lags significantly behind anddesktop monetization is still far greater than that for mobile platforms. However, in order to address the trend and what we believe to be theinevitability of increased monetization of mobile platforms, we are investing internally and focusing our acquisition efforts on acquiringtechnologies enabling us to offer our services on mobile platforms and eventually generate revenues from these services. For more information on uncertainties, demands, commitments or events that are reasonably likely to have a material effect on our business, see Item3 “Key Information—Risk Factors." 43 For additional trend information see the discussion in "Item 5.A Operating and Financial Review and Prospects – Operating Results." E. OFF-BALANCE SHEET ARRANGEMENTS We do not have off-balance sheet arrangements (as such term is defined by applicable SEC regulations) that have or are reasonably likely to have acurrent or future effect on our financial condition, changes in financial conditions, revenues or expenses, results of operations, liquidity, capital expendituresor capital resources that are material to investors. F. TABULAR DISCLOSURE OF CONTRACTUAL OBLIGATIONS The following table summarizes our contractual commitments as of December 31, 2013 and the effect those commitments are expected to have onour liquidity and cash flow in future periods. Payments Due by Period(U.S. dollars in thousands) Contractual Commitments as of December 31, 2013 Total Less than1 year 1-3 Years 3-5 Years More than5 Years Long-term debt, including current portion(*) $6,550 $2,300 $4,250 - - Accrued severance pay(**) 1,093 - - - $1,093 Uncertain income tax positions(***) 574 - - - - Contingent consideration(****) 7,500 7,500 - - - Operating leases 1,929 1,260 669 - - Total $17,646 $11,060 $4,919 - $1,093 _____________ (*)Long-term debt obligations represent repayment of principal and do not include interest payments due thereunder.(**)Severance pay obligations to our Israeli employees, as required under Israeli labor law and as set forth in employment agreements, are payable onlyupon termination, retirement or death of the respective employee and are for the most part covered by ongoing payments to funds to cover suchobligations. Of this amount, only $ 221 is unfunded.(***)Uncertain income tax positions are due upon settlement and we are unable to reasonably estimate the ultimate amount or timing of settlement. SeeNote 10i to our consolidated financial statements for further information.(****)Contingent consideration represents the maximum cash payments we will be obligated to make under contingent consideration arrangements withformer owners of certain entities we acquired if specified conditions are satisfied. 44 ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES A. DIRECTORS AND SENIOR MANAGEMENT The following table sets forth information regarding our executive officers and directors as of April 3, 2014: Name Age PositionTamar Gottlieb*(3) (4) 57 Chairperson of the BoardIris Beck*(2) 48 DirectorDror Erez(3) 45 DirectorAlan Gelman*(1) 58 DirectorRoy Gen(4) 42 DirectorDavid Jutkowitz*(1)(2)(3) (4) 63 External DirectorAvichay Nissenbaum*(1)(2)(4) 47 External DirectorJosef Mandelbaum 47 Chief Executive OfficerYacov Kaufman 56 Chief Financial OfficerLimor Gershoni Levy 43 Senior Vice President, General CounselShai Gottesdiener 37 Chief Technology OfficerYuval Hamudot 40 General Manager, Consumer Product DivisionDana Maor 47 Senior Vice President, Human ResourcesTomer Pascal 35 General Manager, UtilitiesJosh Wine 39 PresidentMark Ziering 47 Senior Vice President, Corporate Development____________ *"Independent" under the NASDAQ Listing Rules. (1)Member of the audit committee. (2)Member of the compensation committee. (3)Member of the nominating and governance committee. (4)Member of the investment committee. There are no arrangements or understandings between any of our directors or executive officers and any other person pursuant to which our directorsor executive officers were selected. Tamar Gottlieb has been a director of the Company since 2001 and has served as the Chairperson of the Company's board of directors since theCompany's initial public offering in February 2006. Since January 2001, Ms. Gottlieb has served as a Managing Director of Harvest Capital Markets Ltd., aninvestment banking and financial consulting firm that she founded in January 2001. Prior to 2001, Ms. Gottlieb served as either a managing director or asenior manager at several investment banking institutions, including Investec Clali – Management & Underwriting Ltd. (July 1997 to January 2001), OscarGruss (1996) Ltd. (February 1996 to May 1997) and Leumi & Co. Investment Bankers Ltd. (1980 to 1991). From 1991 to 1994, Ms. Gottlieb served as theFounding Managing Director of Maalot – The Israeli Securities Rating Company Ltd., Israel’s first credit rating agency. Ms. Gottlieb currently serves as aboard member of several Israeli public and private companies, including Albaad Massuot Yitzhak Ltd. (TASE: ALBA), Carasso Motors Ltd. (TASE: CRSO),IDB Development Corporation Ltd. and Reit 1 Ltd. (TASE: RIT1). Ms. Gottlieb has also served as a director of other companies, including El Al IsraeliAirlines Ltd. (TASE: ELAL) and "Dan" Public Transportation Company Ltd. Ms. Gottlieb holds a B.A. in International Relations from the Hebrew Universityof Jerusalem and an M.A. in Economics from Indiana University. Iris Beck has been a director of the Company since November 2011. Since April 2013, she serves as Senior Vice President, CorporateCommunications Officer of Teva Pharmaceutical Industries Ltd. From 2008 to 2012, Ms. Beck served as the Chief Executive Officer of McCann EricksonIsrael. From 2002 to 2008, she served as the Chief Marketing Officer of Partner Communications Company Ltd. (NASDAQ and TASE: PTNR), and from 2001to 2002 she served as the Chief Executive Officer of Unilever Israel Ltd. Ms. Beck serves as a director of Golf and Co Israel. Ms. Beck holds a B.A inEconomic Science from Haifa University and an M.B.A. from Bar Ilan University. Dror Erez has been a director of the Company since January 2014. In 2005, Mr. Erez co-founded Conduit and has served as its Chief TechnologyOfficer until January 2014, when he became Conduit's President. Mr. Erez is also a member of the Conduit board of directors. Prior to founding Conduit, heserved in various executive roles in private technology companies. He holds a B.A. in Physics and Computer Science from Bar Ilan University. 45 Alan Gelman has been a director of the Company since August 2011. He also serves as a director of Ion Asset Management Ltd. From December2012 through May 2013, he served as the Global CFO and Deputy CEO of Better Place Inc., (in liquidation) . From 2008 to 2012, Mr. Gelman served as theChief Financial Officer and Deputy Chief Executive Officer of Bezeq the Israeli Telecommunication Corp Ltd. (TASE: BEZQ). From 2006 to 2007, Mr.Gelman served in various positions at the Delek Group Ltd. (TASE: DELKG), including as the Deputy CEO and Chief Financial Officer from 2006 to2007. From 2001 to 2006, Mr. Gelman served as the Chief Financial Officer of Partner Communications Company Ltd. (NASDAQ and TASE: PTNR), andfrom 1997 to 2000, he served as the Chief Financial Officer of Barak ITC. He holds a B.A. in Accounting from Queens College and an M.B.A. from HofstraUniversity. Mr. Gelman is licensed as a Certified Public Accountant in New York (inactive) and in Israel. Roy Gen has been a director of the Company since January 2014. Since 2008, he serves as the Chief Financial Officer of Conduit. Prior to joiningConduit, Mr. Gen served in various executive roles in private technology companies. He is an Israeli Certified Public Accountant and holds a B.A. inEconomics and Accounting from Tel Aviv University, as well as an M.B.A. from the Recanati School of Business Administration at Tel Aviv University. David Jutkowitz has been an external director of the Company since December 2007, and in January 2011, he was reelected to serve a third threeyear term. Mr. Jutkowitz serves as a director of Extal Ltd., and of King Engine Bearings Ltd. . From 2006 to 2010, Mr. Jutkowitz served as a director of AradInvestment and Industrial Development Ltd. (TASE: ARAD), and from 2001 to October 2007, Mr. Jutkowitz served as an external director of CarmelInvestment Group Ltd., and as a member of the audit, investment and portfolio committees of Carmel Investment Group Ltd. From 2000 to 2003, Mr.Jutkowitz served as the Chief Executive Officer of BXS Ltd. From 1995 to 2002, Mr. Jutkowitz served as the Chief Executive Officer of E.L. AdvancedScience Ltd. From 1976 to 2001, Mr. Jutkowitz served as the Chief Financial Officer of Etz Lavud Ltd. Avichay Nissenbaum has been an external director of the Company since July 2009, and in September 2012, he was reelected to serve a second threeyear term. In 2012, Mr. Nissenbaum co-founded Lool Ventures L.P. and has since served as its general partner. In 2006, Mr. Nissenbaum co-founded Yedda,Inc., which was acquired by AOL, Inc. (NYSE: AOL) in November 2007. He served as Yedda's Chief Executive Officer from 2006 to 2011. In 1996, Mr.Nissenbaum co-founded SmarTeam Corporation Ltd., which was acquired by Dassault Systems, S.A. in 1999. From 1996 to 2005, Mr. Nissenbaum served invarious positions at SmarTeam, including as VP Product, Executive VP Sales, Marketing and Business Development. Mr. Nissenbaum serves as a director ofWinbuyer Ltd. and Tipa-Corp Ltd., as well as certain portfolio companies of Lool Ventures, including Zooz Ltd., Familio Technologies Ltd., OnlinePermission Technologies and SharePops. Mr. Nissenbaum also serves as a director of "leaders of the Future" NPO. Mr. Nissenbaum holds a B.Sc. in ComputerScience and a B.A. in Economics, both from Bar-Ilan University. Josef Mandelbaum has been the Chief Executive Officer of the Company since July 2010 and served as a director from January 2011 to January2014. From 1998 to 2010, Mr. Mandelbaum served in various positions at American Greetings Corporation (NYSE: AM), including as Chief ExecutiveOfficer of the AG Intellectual Properties group, from 2000 to 2010 and as Senior Vice President of the Sales and Business Development of the AG Interactivegroup, from 1998 to 2000. Mr. Mandelbaum holds a B.A. in Economics from Yeshiva University and an M.B.A. from the Weatherhead School ofManagement at Case Western Reserve University. Yacov Kaufman has been the Chief Financial Officer of the Company since November 2005. From 1996 to November 2005, Mr. Kaufman served asthe Chief Financial Officer of Acorn Energy Inc. (formerly Data Systems & Software Inc., NASDAQ: ACFN). From 1986 to 1996, Mr. Kaufman served invarious positions at dsIT Technologies Ltd., a subsidiary of Acorn, including as its Chief Financial Officer, from 1990 to 1996, and as its comptroller, from1986 to 1990. From 1993 to 1999, Mr. Kaufman served as a director of Tower Semiconductor Ltd. (NASDAQ: TSEM). Mr. Kaufman is an Israeli CertifiedPublic Accountant and holds a B.A. in Accounting and Economics from the Hebrew University of Jerusalem and an M.B.A. in Business Finance from Bar-IlanUniversity. Limor Gershoni Levy has been the Senior Vice President, General Counsel and Corporate Secretary of the Company since January 2011. From 2003to 2010, Ms. Gershoni Levy served as General Legal Counsel at Veraz Networks Inc., a company which was listed on NASDAQ (VRAZ) prior to its merger in2010 with Dialogic Inc. (NASDAQ: DLGC). From 2000 to 2003, Ms. Gershoni-Levy served as the General Counsel at Medigate Ltd. Ms. Gershoni-Levyholds an L.L.B in Law from Essex University, England and an L.L.M. from Tel Aviv University Law School. Shai Gottesdiener has been our CTO since July 2013. From 2009 until 2013, Mr. Gottesdiener worked at 888, where he served as its Vice Presidentof R&D. Between 2000-2009, Mr. Gottesdiener held various positions in Matrix, including its Development Subdivision Manager. Mr. Gottesdiener holds aB.A. in Logistics and Computer Science from Bar-Ilan University. 46 Yuval Hamudot has been the General Manager of the Consumer Brands division of the Company since September 2012. From September 2011 toSeptember 2012, he served as the Chief Operating Officer of Smilebox Inc. From 2003 to September 2011, Mr. Hamudot served the Company in variouspositions, including as the Chief Operating Officer from 2010 to 2011, as the Chief Technology Officer from 2007 to 2010, and as a Vice President –Research and Development from 2003 to 2007. From 1994 to 2000, Mr. Hamudot served in the Israeli Defense Force’s top computer unit as a project officerresponsible for nationwide projects. Mr. Hamudot holds a B.Sc. in Computer Science from Tel Aviv University and an M.B.A. from Bar-Ilan University. Dana Maor has been our Senior Vice President of Human Resources since September 2013. From 2008 to 2013, Ms. Maor served as a Global VicePresident of Human Resources at Frutarom Industries. From 2005 to 2008, Ms. Maor served as Vice President of Human Resources of Radvision (currently anAvaya Company). From 2003 to 2005, Ms. Maor served as an independent human resources consultant for high-tech and start-up companies. Prior thereto,she served for almost six years at Amdocs as a divisional Human Resources Vice President and for three years at Telradin the Technology Division as aHuman Resources Manager. Ms. Maor Holds a B.A in Psychology and Criminology and an M.A. in Industrial and Social Psychology, both from Bar IlanUniversity. Tomer Pascal has been the General Manager of the Utilities Business division of the Company since January 2012. From 2010 to 2012, Mr. Pascalserved as the Vice President of Marketing of the Company. In 2005, Mr. Pascal co-founded Interactive Technologies Ltd., and from 2005 to 2009, he servedas its Vice President of Marketing and Product Management. Josh Wine has been our President since January 2014. From 2012 to 2014, Mr. Wine served as Chief Revenue Officer of Conduit Ltd. and GeneralManager of its ClientConnect division. From 2011 to 2012 Mr. Wine served as Chief Operating Officer of Homesun Ltd. in the UK. From 2001 to 2011 Mr.Wine was a consultant at McKinsey & Company, where he was elected partner in 2009. Mr. Wine holds an M.A. in Philosophy, Politics and Economics fromOxford University. Mark Ziering has been the Senior Vice President of Corporate Development of the Company since August 2010. From 1999 to 2008, Mr. Zieringwas a partner at Genesis Partners, L.P., a leading Israeli venture capital fund. From 1993 to 1996, Mr. Ziering served as an analyst at Chemical Bank(predecessor to JP Morgan Chase) and, from 1989 to 1991, at the Federal Reserve Bank of New York. Mark holds a B.A. from Yeshiva University and anM.B.A. from Yale University. There are no family relationships between any of our directors or executive officers. B. COMPENSATION The aggregate direct compensation we paid to our officers as a group (8 persons) for the year ended December 31, 2013, was approximately $2.6million, which included approximately $0.3 million that was set aside or accrued to provide for pension, retirement, severance or similar benefits. Thisamount includes bonuses paid to our officers pursuant to our executive bonus plan based on company performance measures, in accordance with ourCompensation Policy for Directors and Officers. This amount does not include expenses we incurred for other payments, including dues for professional andbusiness associations, business travel and other expenses, and other benefits commonly reimbursed or paid by companies in Israel. We did not pay ourofficers who also serve as directors any separate compensation for their directorship during 2013. The aggregate compensation we paid to our directors who are not officers for their services as directors as a group for the year ended December 31,2013 was approximately $0.4 million. In addition, our directors are reimbursed for expenses incurred in order to attend board or committee meetings. In the year ended December 31, 2013, we granted (i) options to purchase 285,000 ordinary shares to our directors and officers, at a weighted averageexercise price of $10.59 per share, and the latest expiration date for such options is September 2018, and (ii) 200,000 restricted share units ("RSUs") to ourChief Executive Officer, with a purchase price per share of NIS 0.01. The RSUs automatically vest into our ordinary shares over a period of three years,subject to continued employment, with 20% of each grant vesting on the first anniversary of the applicable date of grant, 30% of each grant vesting on thesecond anniversary of the applicable date of grant and 50% of each grant vesting on the third anniversary of the applicable date of grant. These options andRSUs were granted under our Equity Incentive Plan, as amended, formerly known as the 2003 Israeli Share Option Plan (the "Incentive Plan"). 47 We pay each of our directors $40,000 per year, subject to adjustment for changes in the Israeli consumer price index and applicable changes in theIsraeli regulations governing the compensation of external directors. Each of our directors also receives an annual grant of options to purchase 10,000ordinary shares under the Incentive Plan. Each option is exercisable for a term of five years at an exercise price per share equal to the closing price of ourordinary shares on the date of the annual meeting of shareholders on which such option was granted, as reported by the NASDAQ Stock Market. The optionsvest in three equal installments on each anniversary of date of grant. Following termination or expiration of the applicable director's service with theCompany, provided that the termination or expiration is not for “cause" and is not a result of the director's resignation, the options would retain their originalexpiration dates and, with respect to each grant, the upcoming tranche of options that are scheduled to vest immediately subsequent to the termination date,if any, will automatically vest and become exercisable. All unvested options held by the director will automatically vest and become exercisable upon achange of control of the Company, which is defined for this purpose as (i) a merger, acquisition or reorganization of the Company with one or more otherentities in which the Company is not the surviving entity, (ii) a sale of all or substantially all of the assets of the Company; (iii) a transaction or a series ofrelated transactions as a result of which more than 50% of the outstanding shares or the voting rights of the Company are beneficially owned by one person orgroup (as defined in the SEC rules). Compensation Terms of our Chief Executive Officer Josef Mandelbaum, our Chief Executive Officer since July 2010, is currently entitled to a base salary of NIS 140,000 per month. He is entitled to anannual salary increase at a rate equal to the average rate of the increase in annual salaries of our senior management in the applicable year. In addition, Mr.Mandelbaum is entitled to an annual bonus equal to up to 50% of his base salary, subject to our meeting our annual targets for revenue and EBIT set by ourBoard of Directors. Half of the bonus depends on meeting the revenue target and half on meeting the EBIT target. Mr. Mandelbaum's employment agreement provided for a one-time grant of options upon commencement of employment and an annual grant ofoptions thereafter, the terms of which are substantially in accordance with the Incentive Plan and as is customary in the Company. However, the vesting of theone-time grant of options is also subject to our share price reaching a strike price higher than the market price at the time of grant. Following the approval ofMr. Mandelbaum's new compensation package in November 2013, he will not receive such annual grants going forward. In addition, we granted to Mr.Mandelbaum 200,000 RSUs on November 18, 2013 and 232,400 RSUs on January 2, 2014. These RSUs were granted under the Incentive Plan and have apurchase price of NIS 0.01 per share. They vest over a period of three years, subject to continued employment, with 20% of each grant vesting on the firstanniversary of the applicable grant date, 30% on the second anniversary and 50% on the third anniversary. Mr. Mandelbaum's employment agreement does not provide for a specified term and may be terminated by either party. If we terminate hisemployment, we are required to provide him with twelve month's notice. If Mr. Mandelbaum resigns, he must provide us with six months’ notice. During thenotice period, Mr. Mandelbaum would be entitled to all payments and benefits pursuant to his then-current compensation terms, including continued vestingof any equity-based awards. As required by Israeli law, we will also remit severance payment to Mr. Mandelbaum in an amount equal to one month’s salaryfor each year of employment with us. Such amount of severance payment will be payable even if he resigns. In the event that Mr. Mandelbaum resigns, hisvested options will be exercisable for one year from the termination date, the amount of unvested options equal to the pro rata options (as such term isdefined in Mr. Mandelbaum's option agreement) will become vested. In the event that Mr. Mandelbaum's employment is terminated by us without "cause" (asdefined in the Incentive Plan), his vested options will be exercisable until the expiration date thereof and the amount of unvested options equal to the prorata options will become vested. Mr. Mandelbaum also receives certain additional benefits, such as a company car, health insurance, life insurance and a mobile phone. Mr.Mandelbaum has agreed not to compete with us during his term of employment and for a period of 180 days thereafter. His employment agreement alsocontains customary confidentiality and intellectual property assignment provisions. We also have employment agreements with our other executive officers. These agreements do not contain any change of control provisions andotherwise contain salary, benefit and non-competition provisions that we believe to be customary in our industry. 48 C. BOARD PRACTICES Corporate Governance Practices We are incorporated in Israel and therefore are subject to various corporate governance practices under the Companies Law, relating to such mattersas external directors, the audit committee, the internal auditor and approvals of interested party transactions. These matters are in addition to the ongoinglisting conditions of NASDAQ and other relevant provisions of U.S. securities laws. Under the NASDAQ Listing Rules, a foreign private issuer may generallyfollow its home country rules of corporate governance in lieu of the comparable NASDAQ requirements, except for certain matters such as composition andresponsibilities of the audit committee. For further information, see "Item 16.G – Corporate Governance." NASDAQ Requirements Under the NASDAQ Listing Rules, a majority of our directors are required to be "independent directors" as defined in the NASDAQ ListingRules. Five out of the seven members of our board of directors, namely, Messrs. Tamar Gottlieb, Iris Beck, Alan Gelman, David Jutkowitz and AvichayNissenbaum, are independent directors under the NASDAQ requirements. We are also required by the NASDAQ Listing Rules to have an audit committee, all of whose members must satisfy certain independencerequirements. The NASDAQ Listing Rules require that director nominees be selected or recommended for the board’s selection either by a committee composedsolely of independent directors or by a majority of the independent directors on the board. We have a nominating and governance committee, composedsolely of independent directors. See Item "16.G – Corporate Governance" for exemptions that we have taken from certain NASDAQ Listing Rule requirements. Israeli Companies Law Board of Directors According to the Companies Law and our articles of association, our board of directors is responsible, among other things, for: ·establishing our policies and overseeing the performance and activities of our chief executive officer; ·convening shareholders’ meetings; ·approving our financial statements; ·determining our plans of action, principles for funding them and the priorities among them, our organizational structure and examining ourfinancial status; and ·issuing securities and distributing dividends. Our board of directors may exercise all powers and may take all actions that are not specifically granted to our shareholders. Our board of directorsalso appoints and may remove our chief executive officer and may appoint or remove other executive officers, subject to any rights that the executive officersmay have under their employment agreements. Our board of directors currently consists of seven directors, two of whom qualify as "external directors" under Israeli law and have also beendetermined by our board of directors to qualify as "independent" for the purpose of the NASDAQ Listing Rules. Other than external directors, who are subjectto special election requirements under Israeli law, our directors are elected in three staggered classes by the vote of a majority of the ordinary shares presentand entitled to vote at meetings of our shareholders at which directors are elected. The members of only one staggered class will be elected at each annualmeeting for a three-year term, so that the regular term of only one class of directors expires annually. Our annual meeting of shareholders is required to beheld at least once during every calendar year and not more than fifteen months after the last preceding meeting. At our 2013 annual meeting of shareholders,held on September 2, 2013, Mr. Josef Mandelbaum was reelected as a director for an additional three-year term and Mr. Alan Gelman was reelected as adirector for a three-year term. In connection, with the closing of the ClientConnect Acquisition on January 2, 2014, Mr. Dror Erez replaced Mr. Mandelbaumas a director. At our 2012 annual meeting of shareholders, held on September 27, 2012, Ms. Tamar Gottlieb was reelected as a director for an additional three-year term and Ms. Adi Soffer Teeni was elected as a director for an initial three-year term. In connection, with the closing of the ClientConnect Acquisition onJanuary 2, 2014, Mr. Roy Gen replaced Ms. Adi Soffer Teeni as a director. At our 2011 annual meeting of shareholders, held on October 27, 2011, Ms. IrisBeck was elected as a director for an initial three-year term. The external directors are not assigned to a class and are elected in accordance with theCompanies Law. At our 2013 annual meeting of shareholders, held on September 2, 2013, Mr. David Jutkowitz was reelected to serve as an external directorfor a third three-year term. On September 27, 2012, Mr. Avichay Nissenbaum was reelected to serve as an external director for a second three-year term. 49 If the number of directors constituting our board of directors is changed, any increase or decrease shall be apportioned among the classes so as tomaintain the number of directors in each class as nearly equal as possible, but in no case will a decrease in the number of directors constituting our board ofdirectors reduce the term of any then current director. Our board of directors may appoint any other person as a director, whether to fill a vacancy or as an addition to the then current number of directors,provided that the total number of directors shall not at any time exceed seven directors. Any director so appointed shall hold office until the annual meetingof shareholders at which the term of his class expires, unless otherwise determined by our board of directors. There is no limitation on the number of termsthat a non-external director may serve. Shareholders may remove a non-external director from office by a resolution passed at a meeting of shareholders by a vote of the holders of morethan two-thirds of our voting power. A resolution proposed at any meeting of our board of directors is deemed adopted if approved by a majority of the directors present and voting onthe matter. Under the Companies Law, our board of directors must determine the minimum number of directors having financial and accounting expertise, asdefined in the regulations that our board of directors should have. In determining the number of directors required to have such expertise, the board ofdirectors must consider, among other things, the type and size of the company and the scope and complexity of its operations. Our board of directors hasdetermined that we require at least one director with the requisite financial and accounting expertise and that Mr. David Jutkowitz has such expertise. Under the Companies Law, the chairman of the board of a company is not permitted to hold another position in the company or a subsidiary thereofother than chairman or director of a subsidiary or, if approved by a special majority of shareholders, chief executive officer of the company. External Directors Under the Companies Law, Israeli companies whose shares have been offered to the public in or outside of Israel are required to appoint at least twoindividuals to serve as external directors. Our external directors under the Companies Law are Mr. Avichay Nissenbaum, whose second three-year termcommenced on September 27, 2012, and Mr. David Jutkowitz, whose third three-year term commenced on January 6, 2014. External directors are required to possess independence and professional qualifications as set out in the Companies Law and regulationspromulgated thereunder. Each committee of a company's board of directors that is authorized to exercise any powers of the board of directors is required toinclude at least one external director. The audit committee and the compensation committee must include all the external directors. External directors are elected by a majority vote at a shareholders’ meeting, as long as either: ·the majority of shares voted on the matter, including at least a majority of the shares of non-controlling shareholders voted on the matter, vote infavor of election; or ·the total number of shares of non-controlling shareholders voted against the election of the external director does not exceed two percent of theaggregate voting rights in the company. The initial term of an external director is three years and such director may be reappointed for up to two additional three-year terms. Thereafter, he orshe may be reelected by our shareholders for additional periods of up to three years each only if the audit committee and the board of directors confirm that,in light of the external director’s expertise and special contribution to the work of the board of directors and its committees, the reelection for such additionalperiod is beneficial to us. Reelection of an external director may be effected through one of the following mechanisms: (1) the board of directors proposed thereelection of the nominee and the election was approved by the shareholders by the majority required to appoint external directors for their initial term; or (2)a shareholder holding 1% or more of the voting rights proposed the reelection of the nominee, and the reelection is approved by a majority of the votes castby the shareholders of the company, excluding the votes of controlling shareholders and those who have a personal interest in the matter as a result of theirrelations with the controlling shareholders, provided that the aggregate votes cast in favor of the reelection by such non-excluded shareholders constitutemore than 2% of the voting rights in the company. An external director may be removed only in a general meeting, by the same percentage of shareholders asis required for electing an external director, or by a court, and in both cases only if the external director ceases to meet the statutory qualifications forappointment or if he or she has violated the duty of loyalty to us. 50 An external director is entitled to compensation as provided in regulations under the Companies Law and is otherwise prohibited from receiving anyother compensation, directly or indirectly from us. We do not have, nor do our subsidiaries have, any directors’ service contracts granting to the directors anybenefits upon termination of their service in their capacity as directors. Committees of the Board of Directors Our board of directors has established an audit committee, a compensation committee, an investment committee and a nominating and governancecommittee. Audit Committee Our audit committee is comprised of Mr. David Jutkowitz (Chairman), Mr. Avichay Nissenbaum and Mr. Alan Gelman, and operates pursuant to awritten charter. NASDAQ Requirements Under the listing requirements of the NASDAQ Stock Market, a foreign private issuer is required to maintain an audit committee that has certainresponsibilities and authority. The NASDAQ Listing Rules require that all members of the audit committee must satisfy certain independence requirements.We have adopted an audit committee charter as required by the NASDAQ Listing Rules. Our audit committee assists the board of directors in fulfilling itsresponsibility for oversight of the quality and integrity of our accounting, auditing and financial reporting practices and financial statements. Our auditcommittee is also responsible for the establishment of policies and procedures for review and pre-approval by the committee of all audit services andpermissible non-audit services to be performed by our independent auditor, in order to ensure that such services do not impair our auditor’s independence.For more information see Item "16.C – Principal Accountant Fees and Services." Under the NASDAQ Listing Rules, the approval of the audit committee isalso required to effect related-party transactions that would be required to be disclosed in our annual report. Companies Law Requirements Under the Companies Law, the board of directors of a public company must establish an audit committee. The audit committee must consist of atleast three directors who meet certain independence criteria and must include all of the external directors. The chairperson of the audit committee must be anexternal director. The responsibilities of the audit committee under the Companies Law include to identify and address problems in the management of thecompany, review and approve interested party transactions, establish whistleblower procedures and procedures for considering controlling party transactionsand oversee the company’s internal audit system and the performance of the internal auditor. Compensation Committee Our compensation committee consists of Mr. David Jutkowitz (Chairman), Ms. Iris Beck and Mr. Avichay Nissenbaum, all of whom satisfy therespective "independence" requirements of the Companies Law, SEC and NASDAQ Listing Rules for compensation committee members. Our compensationcommittee meets at least once each quarter, with additional special meetings scheduled when required. Our compensation committee is authorized to, among other things, review, approve and recommend to our board of directors base salaries, incentivebonuses, including the specific goals and amounts, stock option grants, employment agreements, and any other benefits, compensation or arrangements ofour executive officers and directors. Pursuant to the Companies Law, our compensation committee must be comprised of at least three directors, include all ofthe external directors, its other members must satisfy certain independence standards under the Companies Law, and the chairman is required to be anexternal director. In addition, our compensation committee is required to propose for shareholder approval by a special majority, a compensation policygoverning the compensation of office holders based on specified criteria, to review, from time to time, modifications to the compensation policy and examineits implementation; and to approve the actual compensation terms of office holders prior to approval thereof by the board of directors. Our shareholdersapproved our Compensation Policy for Directors and Officers on November 18, 2013. Our compensation committee also oversees the administration of ourequity based incentive plan. 51 Investment Committee Our investment committee is comprised of Tamar Gottlieb (Chairperson), David Jutkowitz, Avichay Nissenbaum and Roy Gen. The InvestmentCommittee is responsible for formulating the overall investment policies of the Company, and establishing investment guidelines in furtherance of thosepolicies. The Committee monitors the management of the portfolio for compliance with the investment policies and guidelines and for meeting performanceobjectives over time as well as assist the board of directors in fulfilling its oversight responsibility for the investment of assets of the company. Nominating and Governance Committee Our nominating and governance committee is comprised of Tamar Gottlieb (Chairperson), David Jutkowitz, and Dror Erez, and operates pursuant toa written charter. It is responsible for making recommendations to the board of directors regarding candidates for directorships and the size and compositionof the board. In addition, the committee is responsible for overseeing our corporate governance guidelines and reporting and making recommendations to theboard concerning corporate governance matters. Under the Companies Law, the nominations for director are generally made by our directors but may bemade by one or more of our shareholders. However, any shareholder or shareholders holding at least 5% of the voting rights in our issued share capital maynominate one or more persons for election as directors at a general meeting only if a written notice of such shareholder’s intent to make such nomination ornominations has been given to our secretary and each such notice sets forth all the details and information as required to be provided under our articles ofassociation. Internal Auditor Under the Companies Law, the board of directors of a public company must appoint an internal auditor nominated in accordance with the auditcommittee’s recommendation. The role of the internal auditor is to examine whether a company’s actions comply with the law and proper business procedure.The internal auditor may be an employee of the company employed specifically to perform internal audit functions but may not be an interested party oroffice holder, or a relative of any interested party or office holder, and may not be a member of the company’s independent accounting firm or itsrepresentative. The Companies Law defines an interested party as a substantial shareholder of 5% or more of the shares or voting rights of a company, anyperson or entity that has the right to nominate or appoint at least one director or the general manager of the company or any person who serves as a director oras the general manager of a company. The internal auditor’s term of office shall not be terminated without his or her consent, nor shall he or she be suspendedfrom such position unless the board of directors has so resolved after hearing the opinion of the audit committee and after giving him or her a reasonableopportunity to present his or her position to the board and to the audit committee. Mr. Yuli Yardeni of the accounting firm of Yardeni-Gelfand is our internalauditor. D. EMPLOYEES As of December 31, 2013 we had 203 employees. The breakdown of our employees by department and fiscal period is as follows: December 31, 2011 2012 2013 Management and administration 24 30 36 Support 14 11 13 Research and development 69 117 105 Selling and marketing 32 50 49 Total 139 208 203 As of December 31, 2013, 149 of our employees were located in Israel, and 54 employees were located in the United States. As of December 31,2103, ClientConnect had 280 employees located in Israel and the United States. 52 In Israel we are subject to certain labor statutes and national labor court precedent rulings, as well as to some provisions of the collective bargainingagreement between the Histadrut, which is the General Federation of Labor in Israel, and the Coordination Bureau of Economic Organizations, including theIndustrialist’s Association of Israel. These provisions of collective bargaining agreements apply to our Israeli employees by virtue of extension orders issuedin accordance with relevant labor laws by the Israeli Ministry of Industry, Trade and Labor, and which apply such agreement provisions to our employeeseven though they are not directly part of a union that has signed a collective bargaining agreement. The laws and labor court rulings that apply to ouremployees principally concern minimum wage laws, procedures for dismissing employees, determination of severance pay, leaves of absence (such as annualvacation or maternity leave), sick pay and other conditions for employment. The extension orders which apply to our employees principally concern therequirement for the length of the workday and the work-week, annual recuperation pay and commuting expenses, compensation for working on the daybefore and after a holiday and payments to pension funds and other conditions for employment. Furthermore, these provisions provide that the wages of mostof our employees are adjusted automatically. The amount and frequency of these adjustments are modified from time to time. Additionally, we are required toinsure all of our employees by a comprehensive pension plan or a managers' insurance according to the terms and the rates detailed in the order. In addition,Israeli law determines minimum wages for workers, minimum paid leave or vacation, sick leave, working hours and days of rest, insurance for work-relatedaccidents, determination of severance pay, the duty to give notice of dismissal or resignation and other conditions of employment. In addition, certain lawsprohibit or limit the employer’s ability to dismiss its employees in special circumstances. We have never experienced a work stoppage, and we believe ourrelations with our employees are good. Israeli law generally requires the payment of severance by employers upon the retirement or death of an employee or upon termination ofemployment by the employer or, in certain circumstances, by the employee. Generally, the amount of severance pay equals one month's salary per each yearof employment. We deposit funds into segregated accounts on a monthly basis to cover this liability. As of December 31, 2013, our net accrued unfundedseverance obligations totaled $0.2 million. Furthermore, Israeli employees and employers are required to pay predetermined sums to the National Insurance Institute, which covers, amongstother benefits, payments for state retirement benefits and survivor benefits, (similar to the United States Social Security Administration) as well as stateunemployment benefits. These amounts also include payments for national health insurance. The payments to the National Insurance Institute can equal upto approximately 18.5% of wages subject to a cap if an employee’s monthly wages exceed a specified amount, of which the employee contributesapproximately 12% and the employer contributes approximately 6.5%. E. SHARE OWNERSHIP Security Ownership of Directors and Executive Officers The following table sets forth information regarding the beneficial ownership of our ordinary shares as of April 3, 2014 by all of our directors andexecutive officers as a group and by each officer and director who beneficially owns 1% or more of our outstanding ordinary shares. Beneficial ownership of shares is determined in accordance with the rules of the SEC and generally includes any shares over which a personexercises sole or shared voting or investment power. Ordinary shares that are subject to warrants or stock options that are presently exercisable or exercisablewithin 60 days of a specified date are deemed to be outstanding and beneficially owned by the person holding the stock options for the purpose ofcomputing the percentage ownership of that person, but are not treated as outstanding for the purpose of computing the percentage of any other person. Except as indicated in the footnotes to this table, each shareholder in the table has sole voting and investment power for the shares shown asbeneficially owned by them. Percentage ownership is based on 67,664,679 ordinary shares outstanding as of April 3, 2014. Name Number ofOrdinarySharesBeneficiallyOwned Percentage ofOrdinarySharesOutstanding Dror Erez (1) 9,843,163 14.5%All directors and officers as a group (16 persons) (2) 11,605,521 16.9%____________________________(1) Based solely upon, and qualified in its entirety with reference to, a Schedule 13D filed with the SEC on January 13, 2014, by Mr. Erez.(2) Includes options to purchase 952,199 ordinary shares, exercisable within 60 days of April 3, 2014. Employee Benefit Plans The Incentive Plan, our current equity incentive plan, was initially adopted in 2003, providing certain tax benefits in connection with share-basedcompensation under the tax laws of Israel and the United States. The term of the Incentive Plan will expire on December 9, 2022. Please also see Note 11 toour consolidated financial statements included in this annual report for information on the options issued under the Incentive Plan. 53 Under the Incentive Plan, we may grant to our directors, officers, employees, consultants, advisers, service providers and controlling shareholdersoptions to purchase our ordinary shares, restricted shares and restricted share units ("RSUs"). As of December 31, 2013, a total of 12,000,000 ordinary shareswere subject to the Incentive Plan. As of April 3, 2014, RSUs and options to purchase a total of 6,882,301 ordinary shares were outstanding under ourIncentive Plan, of which RSUs and options to purchase a total of 3,540,687 ordinary shares were held by our directors and officers (16 persons) as a group.The outstanding RSUs have a purchase price of NIS 0.01 per share, and outstanding options are exercisable at purchase prices which range from $0.03 to$13.54 per share. Any expired or cancelled options are available for reissuance under the Incentive Plan. Our Israeli employees and directors may be granted awards under Section 102 ("Section 102") of the Israeli Income Tax Ordinance (the "TaxOrdinance"), which provides them with beneficial tax treatment, and non-employees (such as service providers, consultants and advisers) and controllingshareholders may only be granted awards under another section of the Tax Ordinance, which does not provide for similar tax benefits. To be eligible for taxbenefits under Section 102, the securities must be issued through a trustee, and if held by the trustee for the minimum required period, the employees anddirectors are entitled to defer any taxable event with respect to the award until the earlier of (i) the transfer of securities from the trustee to the employee ordirector or (ii) the sale of securities to a third party. Our board of directors has resolved to elect the "Capital Gains Route" (under Section 102) for the grant ofawards to Israeli grantees under the Incentive Plan. Based on such election, and subject to the fulfillment of the conditions of Section 102, under the CapitalGains Route, gains realized from the sale of shares issued pursuant to the Incentive Plan will generally be taxed at the capital gain rate of 25%, provided thetrustee holds the securities for 24 months following the date of grant of the award. To the extent that the market price of the ordinary shares at the time ofgrant exceeds the exercise price of the award or if the conditions of Section 102 are not met, tax will be payable at the time of sale at the marginal income taxrate applicable to the employee or director (up to 50% in 2013). We are not entitled to recognize a deduction for Israeli tax purposes on the capital gainrecognized by the award holder upon the sale of shares pursuant to Section 102. The voting rights of any shares held by the trustee under Section 102 remainwith the trustee. The Incentive Plan contains a U.S. addendum that provides for the grant of awards to U.S. citizens and resident aliens of the United States for U.S. taxpurposes. Pursuant to the approval of our board of directors and shareholders, stock options granted to U.S. citizens and resident aliens may be eitherincentive stock options under the U.S. Internal Revenue Code of 1986, as amended (the "Code") or options that do not qualify as incentive stock options.Subject to the fulfillment of the conditions of the Code, an incentive stock option may provide tax benefits to the holder in that it converts ordinary incomeinto income taxed at long-term capital gain rates and defers the tax until the sale of the underlying share. In that event, we would not recognize a taxdeduction with respect to such capital gain. Our board of directors has the authority to administer, and to grant awards, under the Incentive Plan. However, the compensation committeeappointed by the board provides recommendations to the board with respect to the administration of the plan. Generally, RSUs and options granted under theIncentive Plan vest in two or three installments on each anniversary of the date of grant. See "Item 6.B Compensation" for a description of awards granted under the Incentive Plan to our directors and officers in 2013. ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS A. MAJOR SHAREHOLDERS The following table sets forth information regarding the beneficial ownership of our ordinary shares as of April 3, 2014 by each person or group ofaffiliated persons that we know beneficially owns more than 5% of our outstanding ordinary shares. Other than with respect to our directors and officers, wehave relied on public filings with the SEC. Beneficial ownership of shares is determined in accordance with the Exchange Act and the rules promulgated thereunder, and generally includes anyshares over which a person exercises sole or shared voting or investment power. Ordinary shares that are issuable upon the exercise of warrants or stockoptions that are presently exercisable or exercisable within 60 days of a specified date are deemed to be outstanding and beneficially owned by the personholding the stock options or warrants for the purpose of computing the percentage ownership of that person, but are not treated as outstanding for the purposeof computing the percentage ownership of any other person. Except as indicated in the footnotes to this table, to our knowledge, each shareholder in the table has sole voting and investment power for theshares shown as beneficially owned by such shareholder. Our major shareholders do not have different voting rights than our other shareholders. 54 Name Number ofOrdinarySharesBeneficiallyOwned Percentage ofOrdinarySharesOutstanding(1) Ronen Shilo (2) 9,843,163 14.5%Dror Erez (3) 9,843,163 14.5%Benchmark Israel II, L.P. (4) 9,649,657 14.3%Zack and Orli Rinat (5) 6,484,347 9.6%Project Condor LLC (6) 4,203,067 6.2% (1)Based upon 67,664,679 ordinary shares outstanding as of April 3, 2014. (2)Based solely upon, and qualified in its entirety with reference to, a Schedule 13D filed with the SEC on January 13, 2014, by Mr. Shilo. (3)Based solely upon, and qualified in its entirety with reference to, a Schedule 13D filed with the SEC on January 13, 2014, by Mr. Erez. (4)Based solely upon, and qualified in its entirety with reference to, a Schedule 13G filed with the SEC on January 13, 2014, by Benchmark Israel II,L.P. BCPI Partners II, L.P. ("BCPI-P"), the general partner of Benchmark Israel II, L.P. ("BI II"), may be deemed to have sole power to vote anddispose of the shares directly held by BI II. BCPI Corporation II ("BCPI-C"), the general partner of BCPI-P, may be deemed to have sole power tovote and dispose of the shares directly held by BI II. Michael A. Eisenberg ("Eisenberg") and Arad Naveh, the directors of BCPI-C, may be deemedto have shared power to vote and dispose of the shares directly held by BI II. (5)Based solely upon, and qualified in its entirety with reference to, a Schedule 13G filed with the SEC on January 16, 2014, by Zack and OrliRinat. The Ordinary Shares are held by Zack Rinat and Orli Rinat as community property. (6)Based solely upon, and qualified in its entirety with reference to, a Schedule 13G filed with the SEC on January 10, 2014, by Project CondorLLC. Project Condor LLC is a member-managed limited liability company. J.P. Morgan Digital Growth Fund L.P. (“DGF”) and 522 Fifth AvenueFund, L.P. (“522 Fund”) are the only members of Project Condor LLC. J.P. Morgan Investment Management Inc., a registered investment adviserunder the Investment Advisers Act of 1940, is the investment advisor to DGF and 522 Fund. Voting and dispositive power with respect to the sharesindirectly held by DGF and 522 Fund through Project Condor LLC reside with J.P. Morgan Investment Management Inc. On January 16, 2010, Yaron Adler filed a Schedule 13G/A reporting that he had beneficial ownership of 914,562, or 9.5%, of our ordinary shares. OnFebruary 7, 2013, Yaron Adler filed a Schedule 13G/A reporting that he had beneficial ownership of 496,453, or 4.1%, of our ordinary shares and therefore hehad ceased to be the beneficial owner of more than 5% of our outstanding shares. On February 3, 2011, Ofer Adler filed a Schedule 13D/A reporting that he had beneficial ownership of 704,456, or 6.98%, of our ordinary shares. OnDecember 5, 2012, Ofer Adler filed a Schedule 13D/A reporting that he had beneficial ownership of 480,746, or 3.98%, of our ordinary shares and thereforehe had ceased to be the beneficial owner of more than 5% of our outstanding shares. On October 4, 2012, CCM Master Qualified Fund, Ltd. ("CCM"), Coghill Capital Management, L.L.C ("Coghill LLC") and Mr. Clint Coghill jointly filed aSchedule 13G reporting the beneficial ownership of 496,772, or 5.01%, of our ordinary shares. Mr. Coghill is the managing member of Coghill LLC, anentity which serves as the investment manager of CCM. On February 14, 2013, CCM, Coghill LLC and Mr. Coghill jointly filed a Schedule 13G/A reportingthe beneficial ownership of 567,616, or 4.72%, of our ordinary shares and therefore they had ceased to be the beneficial owners of more than 5% of ouroutstanding shares. On November 9, 2012, Globis Capital Partners, L.P., ("Globis Partners"), Globis Capital Advisors, L.L.C., ("Globis Advisors"), Globis Overseas Fund,Ltd., ("Globis Overseas"), Globis Capital Management, L.P., (the "Investment Manager"), Globis Capital, L.L.C., ("GC"), and Mr. Paul Packer ("Mr. Packer",and together with Globis Partners, Globis Advisors, Globis Overseas, the Investment Manager and GC, the "Globis Reporting Persons") jointly filed aSchedule 13G relating to the beneficial ownership of a total of 535,617, or 5.3%, of our ordinary shares. Globis Advisors serves as the general partner ofGlobis Partners. The Investment Manager serves as the investment manager to, and has investment discretion over the securities held by, Globis Partners andGlobis Overseas. GC serves as the general partner of the Investment Manager. Mr. Packer is the Managing Member of Globis Advisors and GC. Each ofGlobis Partners and Globis Advisors reported beneficial ownership of 465,097, or 4.6%, of our ordinary shares. Globis Overseas reported beneficial ownershipof 70,520, or 0.7%, of our ordinary shares. Each of the Investment Manager, GC and Mr. Packer reported beneficial ownership of 535,617, or 5.3%, of ourordinary shares. On February 14, 2013, the Globis Reporting Persons jointly filed a Schedule 13G/A relating to the beneficial ownership of a total of519,050, or 4.3%, of our ordinary shares and therefore reporting ceasing to be the beneficial owners of more than 5% of our outstanding shares. 55 On December 10, 2012, Holine Finance Ltd. filed a Schedule 13G reporting it had beneficial ownership of 1,109,732, or 9.2%, of our ordinaryshares. As a result of the ClientConnect Acquisition, Holine Finance's percentage ownership was diluted to less than 5% of our outstanding ordinary shares. To our knowledge, as of April 3, 2014, we had 17 shareholders of record of which seven (including the Depository Trust Company) were registeredwith addresses in the United States. These U.S. holders were, as of such date, the holders of record of approximately 98.8% of our outstanding shares. Thenumber of record holders in the United States is not representative of the number of beneficial holders nor is it representative of where such beneficial holdersare resident since many of these ordinary shares were held of record by brokers or other nominees. B. RELATED PARTY TRANSACTIONS It is our policy that transactions with office holders or transactions in which an office holder has a personal interest will be on terms that, on thewhole, are no less favorable to us than could be obtained from independent parties. See "Item 10.B Memorandum and Articles of Association — Approval of Related Party Transactions" for a discussion of the requirements of Israelilaw regarding special approvals for transactions involving directors, officers or controlling shareholders. Agreements with Conduit Conduit Commercial Agreement On August 12, 2013, we entered into the Conduit Commercial Agreement, which was in operation until the consummation of the Conduit Split onDecember 31, 2013. For additional information about this agreement, please see Item 5.A " Operating Results—Year Ended December 31, 2013 Compared toYear Ended December 31, 2012—Revenues". As a condition precedent to the closing of ClientConnect Acquisition on January 2, 2014, Conduit and ClientConnect effected the Conduit Splitand entered into the ancillary agreements described below. As a result of the ClientConnect Acquisition, two office holders of Conduit – Dror Erez and RoyGen – became members of our Board of Directors and the major shareholders of Conduit also became major shareholders of the Company. For informationabout additional agreements we entered into in connection with the ClientConnect Acquisition, see Item 10.C "Additional Information—Material Contracts—Agreements Relating to the ClientConnect Acquisition". Such directors and major shareholders are parties to or otherwise bound by some of suchagreements, as described therein. Split Agreement Pursuant to the Split Agreement, dated September 16, 2013, between Conduit and ClientConnect, on December 31, 2013, the entire activities and operations,and related assets and liabilities, of the ClientConnect business were transferred by Conduit to ClientConnect on a cash-free and debt-free basis and theConduit shareholders became the shareholders of ClientConnect in proportion to their ownership of Conduit (the "Conduit Split"). The assets of Conduitwere transferred on an "as is" basis for no consideration. Certain liabilities were retained by Conduit, such as pre-closing taxes and litigation matters. Theparties agreed to indemnify each other with respect to any damages incurred by one party with respect to liabilities of the other. During a transitional period,Conduit is entitled to use the transferred intellectual property and third party intellectual property licenses (subject to their terms), create derivative works inrespect thereof and integrate, sell and license such intellectual property with Conduit’s retained business, subject to non-competition provisions. In addition,during a transitional period, ClientConnect is entitled to use domains and URL addresses that use the word "conduit" for new downloads or installs. Transition Services Agreement Pursuant to the Transition Services Agreement, dated December 31, 2013, between Conduit and ClientConnect, ClientConnect provides Conduitand its subsidiaries with certain business support services and systems, including data services, information technology, information security andmanagement information systems, for consideration at market terms. The term of the agreement is for a period of eight months, except with respect to the dataservices to be provided thereunder, for which the term is 16 months, subject to extension by Conduit for an additional eight months (in which case theconsideration to be paid for such service would be increased by 20%). Conduit may terminate the agreement or the providing of any specific service upon 30days' prior notice. The agreement contains certain indemnification provisions pursuant to which the parties agreed to indemnify and hold harmless the otherparty and its representatives upon the occurrence of certain events. The agreement also contains standard provisions regarding confidentiality and non-solicitation of the other party's officers, employees and consultants during the term of the agreement and for a period of 24 months thereafter. 56 Office and Administrative Services Agreement Pursuant to the Administrative Services Agreement, dated December 31, 2013, between Conduit and ClientConnect, Conduit providesClientConnect with certain services, including office and administrative support services, for consideration on market terms based on the number ofemployees of ClientConnect as of the last day of each month. The parties also agreed that prior to the termination of the agreement, ClientConnect wouldoffer continued employment to 50% of the employees providing the services from each applicable administrative department or capacity or to 50% of allsuch employees in the aggregate. The agreement terminates on August 30, 2014. The agreement contains certain indemnification provisions pursuant towhich the parties agreed to indemnify and hold harmless the other party and its representatives upon the occurrence of certain events. The agreement alsocontains standard provisions regarding confidentiality and non-solicitation of the other party's officers, employees and consultants during the term of theagreement and for a period of 24 months thereafter. Working Capital Financing Agreement Pursuant to the Working Capital Financing Agreement, dated December 31, 2013, between Conduit and ClientConnect, Conduit undertook to makeavailable to ClientConnect a credit line of up to $20 million. Any amounts withdrawn under the credit line is required to be used solely to finance paymentrelated to the then-current working capital needs of the ClientConnect business. The outstanding principal amount under the Credit Line bears interest at theannual rate prescribed by Section 3(j) of the Tax Ordinance (currently, 4.1% per annum). As of March 31, 2014, ClientConnect has borrowed $12.5 millionunder the credit line. The credit line matures in April 2014. Search Syndication Agreement Pursuant to the Search Syndication Agreement, dated December 31, 2013, between Conduit and ClientConnect, ClientConnect undertook toprovide Conduit and its affiliates with search monetization services on the most favorable terms that it gives to its other customers. The agreement has aninitial term of two years, subject to extension at the request of Conduit for an additional one year. C. INTERESTS OF EXPERTS AND COUNSEL Not applicable. 57 ITEM 8. FINANCIAL INFORMATION A. CONSOLIDATED STATEMENTS AND OTHER FINANCIAL INFORMATION Our audited consolidated financial statements for the year ended December 31, 2013 are included in this annual report pursuant to Item 18. Shortlyafter filing this annual report, we expect to submit with the SEC a report on Form 6-K containing the audited consolidated statements of income, change inshareholders' equity and cash flows of ClientConnect for the years ended December 31, 2011, 2012 and 2013 and the audited consolidated balance sheets ofClientConnect as of December 31, 2012 and 2013, as well as pro forma combined financial data of Perion and ClientConnect as though the ClientConnectAcquisition were consummated on January 1, 2013. Legal Proceedings In November 2013, we were served with a lawsuit filed in the Tel Aviv District Court (Economic Department) against us and our directors by anindividual claiming to be a holder of 150 of our ordinary shares. The plaintiff alleges certain flaws in the process, price and disclosure in connection with theClientConnect Acquisition. The plaintiff requested that the court certify the lawsuit as a valid class action, a declaratory judgment confirming the plaintiff'sallegations and certain remuneration for the purported plaintiff, including legal fees. We believe that the complaint is without merit and plan to defendagainst it vigorously. In November 2013, MyMail, Ltd., a non-practicing entity, filed a lawsuit in the Eastern District of Texas alleging that ClientConnect's toolbartechnology infringes one of its U.S. patents issued in September 2012 and demanding an injunction and monetary payments. We believe that we have strongdefenses against this lawsuit and we intend to defend against it vigorously. Policy on Dividend Distribution In November 2010, we announced that as we are focusing on growth and intend to utilize our cash and investments to achieve that growth.Accordingly, we decided to change our dividend policy to no longer distribute dividends. B. SIGNIFICANT CHANGES Since the date of our audited financial statements included elsewhere in this report, there have not been any significant changes other than as setforth in this report under Item 4.A. – "Recent Developments". ITEM 9. THE OFFER AND LISTING A. OFFER AND LISTING DETAILS Our ordinary shares have been listed on the NASDAQ Capital Market from January 31, 2006 to June 26, 2007, on the NASDAQ Global Market fromJune 27, 2007 to December 31, 2013, and on the NASDAQ Global Select Market since January 2, 2014. Our ordinary shares commenced trading on the TelAviv Stock Exchange on December 4, 2007. Our trading symbol on NASDAQ is "PERI" and on the TASE is "PERION". 58 The following table shows, for the periods indicated, the high and low market prices of our ordinary shares as reported on the NASDAQ and theTASE. The TASE prices have been translated from NIS to dollars based on the exchange rate between the NIS and the dollar, as quoted by the Bank of Israelwith respect to the date of the applicable high or low market price on the TASE. NASDAQ TASE High ($) Low ($) High ($) Low ($) Five most recent full financial years 2013 14.94 8.19 14.90 8.21 2012 10.50 3.68 10.45 3.85 2011 8.25 3.45 8.20 3.41 2010 10.75 3.85 10.96 4.04 2009 10.89 2.30 10.46 2.48 Financial quarters during the past two recent full financial years and anysubsequent period First Quarter 2014 14.33 10.65 14.33 10.56 Fourth Quarter 2013 13.89 9.68 13.84 9.74 Third Quarter 2013 13.80 10.03 14.14 10.10 Second Quarter 2013 14.94 9.53 14.90 9.57 First Quarter 2013 13.10 8.19 12.79 8.21 Fourth Quarter 2012 10.50 6.66 10.45 6.65 Third Quarter 2012 7.68 4.04 7.38 4.16 Second Quarter 2012 5.20 3.68 5.13 3.81 First Quarter 2012 5.59 3.90 5.59 3.85 Most recent six months March 2014 13.75 10.65 13.89 10.56 February 2014 12.58 11.1 12.48 11.08 January 2014 14.33 11.55 14.33 11.6 December 2013 12.40 9.80 12.42 9.74 November 2013 12.27 9.68 12.11 9.76 October 2013 13.89 11.29 13.84 10.40 The closing prices of our ordinary shares, as reported on the NASDAQ and on the TASE on April 3, 2014, were $10.84 and NIS 37.9 (equal to $10.92based on the exchange rate between the NIS and the dollar, as quoted by the Bank of Israel on April 3, 2014), respectively. B. PLAN OF DISTRIBUTION Not applicable. C. MARKETS Our ordinary shares are quoted on the NASDAQ Global Select Market under the symbol "PERI", and on the Tel Aviv Stock Exchange under thesymbol "PERION". D. SELLING SHAREHOLDERS Not applicable. E. DILUTION Not applicable. F. EXPENSES OF THE ISSUE Not applicable. ITEM 10. ADDITIONAL INFORMATION A. SHARE CAPITAL Not applicable B. MEMORANDUM AND ARTICLES OF ASSOCIATION Registration Number and Purposes Our registration number with the Israeli Companies Registrar is 51-284949-8. Pursuant to Section 3 of our articles of association, our objectives arethe development, manufacture and marketing of software and any other objective as determined by our board of directors. 59 Authorized Share Capital On November 18, 2013, our shareholders approved amendments to our memorandum and articles of association increasing our authorized sharecapital to NIS 1,200,000, divided into 120,000,000 ordinary shares, par value NIS 0.01 per share. The Board of Directors Under the Companies Law and our articles of association, our board of directors may exercise all powers and take all actions that are not required underthe Companies Law or under our articles of association to be exercised or taken by another corporate body, including the power to borrow money for thepurposes of our Company. Our directors are not subject to any age limit requirement, nor are they disqualified from serving on our board of directors becauseof a failure to own a certain amount of our shares. For more information about our Board of Directors, see Item 6.C "Board Practices". Dividend and Liquidation Rights The holders of the ordinary shares are entitled to their proportionate share of any cash dividend, share dividend or dividend in kind declared withrespect to our ordinary shares on or after the date of this annual report. We may declare dividends out of profits legally available for distribution. Under theCompanies Law, a company may distribute a dividend only if the distribution does not create a reasonable risk that the company will be unable to meet itsexisting and anticipated obligations as they become due. Furthermore, a company may only distribute a dividend out of the company’s profits, as definedunder the Companies Law. If the company does not meet the profit requirement, a court may allow it to distribute a dividend, as long as the court isconvinced that there is no reasonable risk that such distribution might prevent the company from being able to meet its existing and anticipated obligationsas they become due. Under the Companies Law, the declaration of a dividend does not require the approval of the shareholders of a company unless the company’sarticles of association provide otherwise. Our articles of association provide that the board of directors may declare and distribute dividends without theapproval of the shareholders. In the event of our liquidation, holders of our ordinary shares have the right to share ratably in any assets remaining afterpayment of liabilities, in proportion to the paid-up par value of their respective holdings. These rights may be affected by the grant of preferential liquidation or dividend rights to the holders of a class of shares that may be authorized inthe future. Voting, Shareholder Meetings and Resolutions Holders of ordinary shares have one vote for each ordinary share held on all matters submitted to a vote of shareholders. This right may be changed ifshares with special voting rights are authorized in the future. Our articles of association and the laws of the State of Israel do not restrict the ownership or voting of ordinary shares by non-residents of Israel. Under the Companies Law, an annual meeting of our shareholders should be held once every calendar year, but no later than 15 months from thedate of the previous annual meeting. The quorum required under our articles of association for a general meeting of shareholders consists of at least twoshareholders present in person or by proxy holding in the aggregate at least 33 1/3% of the voting power. According to our articles of association a meetingadjourned for lack of a quorum generally is adjourned to the same day in the following week at the same time and place or any time and place as thechairperson of the board of directors designates in a notice to the shareholders with the consent of the holders of the majority voting power represented at themeeting voting on the question of adjournment. In the event of a lack of quorum in a meeting convened upon the request of shareholders, the meeting shallbe dissolved. At the adjourned meeting, if a legal quorum is not present after 30 minutes from the time specified for the commencement of the adjournedmeeting, then the meeting shall take place regardless of the number of members present and in such event the required quorum shall consist of any number ofshareholders present in person or by proxy. Our board of directors may, in its discretion, convene additional meetings as "special general meetings." Special general meetings may also beconvened upon shareholder request in accordance with the Companies Law and our articles of association. The chairperson of our board of directors presidesat each of our general meetings. The chairperson of the board of directors is not entitled to a vote at a general meeting in his capacity as chairperson. 60 Most shareholders’ resolutions, including resolutions to: ·amend our articles of association (except as set forth below) or our memorandum of association; ·make changes in our capital structure such as a reduction of capital, increase of capital or share split, merger or consolidation; ·authorize a new class of shares; ·elect directors, other than external directors; or ·appoint auditors will be deemed adopted if approved by the holders of a majority of the voting power represented at a shareholders’ meeting, in person or by proxy, andvoting on that resolution. Except as set forth in the following sentence none of these actions require the approval of a special majority. Amendments to ourarticles of association relating to the election and vacation of office of directors, the composition and size of the board of directors and the insurance,indemnification and release in advance of the company’s office holders with respect to certain liabilities incurred by them require the approval at a generalmeeting of shareholders holding more than two-thirds of the voting power of the issued and outstanding share capital of the company. Notices Under the Companies Law, shareholders’ meetings generally require prior notice of at least 21 days, or 35 days if the meeting is adjourned for thepurpose of voting on any of the following matters: (1)appointment and removal of directors; (2)approval of certain matters relating to the fiduciary duties of office holders and of certain transactions with interested parties; (3)approval of certain mergers; and (4)any other matter in respect of which the articles of association provide that resolutions of the general meeting may be approved by means of avoting document. Modification of Class Rights The Companies Law provides that, unless otherwise provided by the articles of association, the rights of a particular class of shares may not beadversely modified without the vote of a majority of the affected class at a separate class meeting. Election of Directors Our ordinary shares do not have cumulative voting rights in the election of directors. Therefore, the holders of ordinary shares representing morethan 50% of the voting power at the general meeting of the shareholders, in person or by proxy, have the power to elect all of the directors whose positionsare being filled at that meeting, to the exclusion of the remaining shareholders. External directors are elected by a majority vote at a shareholders’ meeting,provided that either: ·the majority of shares voted for the election includes at least a majority of the shares held by non-controlling shareholders voted at themeeting and excluding shares held by a person with a personal interest in the approval of the election, excluding a personal interest which isnot as a result of his connection with the controlling shareholder (excluding abstaining votes); or ·the total number of shares of non-controlling shareholders voted against the election of the external director does not exceed two percent ofthe aggregate voting rights in the company. See "Item 6.C Board Practices" regarding our staggered board. Transfer Agent and Registrar American Stock Transfer and Trust Company is the transfer agent and registrar for our ordinary shares. Approval of Related Party Transactions Office Holders The Companies Law codifies the fiduciary duties that office holders owe to a company. An office holder is defined in the Companies Law as anygeneral manager, chief business manager, deputy general manager, vice general manager, or any other person assuming the responsibilities of any of thesepositions regardless of that person’s title, as well as a director, or a manager directly subordinate to the general manager. 61 Fiduciary duties. An office holder’s fiduciary duties consist of a duty of loyalty and a duty of care. The duty of loyalty requires the office holder toact in good faith and to the benefit of the company, to avoid any conflict of interest between the office holder’s position in the company and any other of hisor her positions or personal affairs, and to avoid any competition with the company or the exploitation of any business opportunity of the company in orderto receive personal advantage for himself or others. This duty also requires him or her to reveal to the company any information or documents relating to thecompany’s affairs that the office holder has received due to his or her position as an office holder. The duty of care requires an office holder to act with a levelof care that a reasonable office holder in the same position would employ under the same circumstances. This includes the duty to use reasonable means toobtain information regarding the advisability of a given action submitted for his or her approval or performed by virtue of his or her position and all otherrelevant information pertaining to these actions. Compensation. Every Israeli public company must adopt a compensation policy, recommended by the compensation committee, and approved bythe board of directors and the shareholders, in that order. The shareholder approval requires a majority of the votes cast by shareholders, excluding anycontrolling shareholder and those who have a personal interest in the matter (similar to the threshold described below under " – Shareholders"). In general, alloffice holders’ terms of compensation – including fixed remuneration, bonuses, equity compensation, retirement or termination payments, indemnification,liability insurance and the grant of an exemption from liability – must comply with the company's compensation policy. In addition, the compensation termsof directors, the chief executive officer, and any employee or service provider who is considered a controlling shareholder generally must be approvedseparately by the compensation committee, the board of directors and the shareholders of the company , in that order. The compensation terms of otherofficers require the approval of the compensation committee and the board of directors. Approvals. The Companies Law provides that a transaction with an office holder or a transaction in which an office holder has a personal interestmay not be approved if it is adverse to the company’s interest. In addition, such a transaction generally requires board approval, unless the transaction is anextraordinary transaction, in which case it requires audit committee approval prior to the approval of the board of directors. A person, including a director,who has a personal interest in a matter that is considered at a meeting of the board of directors or the audit committee may not attend that meeting or vote onthat matter; however, an office holder who has a personal interest in a transaction may be present during the presentation of the matter if the board orcommittee chairman determined that such presence is necessary for the presentation of the matter. A director with a personal interest in a matter that isconsidered at a meeting of the board of directors or the audit committee may attend that meeting or vote on that matter if a majority of the board of directorsor the audit committee also has a personal interest in the matter; however, if a majority of the board of director has a personal interest, shareholder approval isalso required. Shareholders Approval of the audit committee, the board of directors and our shareholders is required for extraordinary transactions with a controlling shareholderor in which a controlling shareholder has a personal interest. For these purposes, a controlling shareholder is any shareholder that has the ability to direct thecompany’s actions, including any shareholder holding 25% or more of the voting rights if no other shareholder owns more than 50% of the voting rights inthe company. The shareholdings of two or more shareholders with a personal interest in the approval of the same transaction are aggregated for this purpose. The shareholder approval must include the majority of shares voted at the meeting. In addition, either: ·the majority must include at least a majority of the shares of the voting shareholders who have no personal interest in the transaction voted atthe meeting; or ·the total shareholdings of those who have no personal interest in the transaction and who vote against the transaction must not represent morethan 2% of the aggregate voting rights in the company. Under the Companies Law, a shareholder has a duty to act in good faith towards the company and other shareholders and to refrain from abusing hisor her power in the company including, among other things, when voting in a general meeting of shareholders or in a class meeting on the following matters: ·any amendment to the articles of association; ·an increase in the company’s authorized share capital; ·a merger; or ·approval of related party transactions that require shareholder approval. 62 A shareholder has a general duty to refrain from depriving any other shareholder of their rights as a shareholder. In addition, any controllingshareholder, any shareholder who knows that it possesses the power to determine the outcome of a shareholder or class vote and any shareholder who,pursuant to the company’s articles of association has the power to appoint or prevent the appointment of an office holder in the company, is under a duty toact with fairness towards the company. Anti-Takeover Provisions; Mergers and Acquisitions Merger. The Companies Law permits merger transactions with the approval of each party’s board of directors and shareholders. Under the Companies Law, a merging company must inform its creditors of the proposed merger. Any creditor of a party to the merger may seek acourt order to delay or block the merger, if there is a reasonable concern that the surviving company will not be able to satisfy all of the obligations of theparties to the merger. Moreover, a merger may not be completed until all of the required approvals have been filed by both merging companies with theIsraeli Registrar of Companies and (i) 30 days have passed from the time both companies’ shareholders resolved to approve the merger, and (ii) at least 50days have passed from the time that the merger proposal was filed with the Israeli Registrar of Companies. Tender Offer. The Companies Law requires a purchaser to conduct a tender offer in order to purchase shares in publicly held companies, if as a resultof the purchase the purchaser would hold more than 25% of the voting rights of a company in which no other shareholder holds more than 25% of the votingrights, or the purchaser would hold more than 45% of the voting rights of a company in which no other shareholder holds more than 45% of the voting rights.The tender offer must be extended to all shareholders, but the offeror is not required to purchase more than 5% of the company’s outstanding shares,regardless of how many shares are tendered by shareholders. The tender offer generally may be consummated only if (i) at least 5% of the voting rights in thecompany will be acquired by the offeror and (ii) the number of shares tendered in the offer exceeds the number of shares whose holders objected to the offer.The requirement to conduct a tender offer shall not apply to (i) the purchase of shares in a private placement, provided that such purchase was approved bythe company’s shareholders for this purpose; ; (ii) a purchase from a holder of more than 25% of the voting rights of a company that results in a personbecoming a holder of more than 25% of the voting rights of a company, and (iii) a purchase from the holder of more than 45% of the voting rights of acompany that results in a person becoming a holder of more than 45% of the voting rights of a company. Under the Companies Law, a person may not purchase shares of a public company if, following the purchase of shares, the purchaser would holdmore than 90% of the company’s shares, unless the purchaser makes a tender offer to purchase all of the target company’s shares. If, as a result of the tenderoffer, the purchaser would hold more than 95% of the company’s shares and more than half of the offerees that have no personal interest have accepted theoffer, the ownership of the remaining shares will be transferred to the purchaser. Alternatively, the purchaser will be able to purchase all shares if thepercentage of the offerees that did not accept the offer constitute less than 2% of the company’s shares. If the purchaser is unable to purchase 95% or more ofthe company’s shares, the purchaser may not own more than 90% of the shares of the target company. Tax Law. Israeli tax law treats some acquisitions, such as a stock-for-stock swap between an Israeli company and a foreign company, less favorablythan U.S. tax law. For example, Israeli tax law may subject a shareholder who exchanges his ordinary shares for shares in a foreign corporation to immediatetaxation. Please see "Item 10.E Taxation — Israeli Taxation." Exculpation, Indemnification and Insurance of Directors and Officers Our articles of association allow us to indemnify, exculpate and insure our office holders, which includes our directors, to the fullest extent permittedby the Companies Law (other than with respect to certain expenses in connection with administrative enforcement proceedings under the Israeli SecuritiesLaw), provided that procuring this insurance or providing this indemnification or exculpation is duly approved by the requisite corporate bodies (asdescribed above under "Related Party Transactions—Compensation"). Under the Companies Law, a company may indemnify an office holder in respect of some liabilities, either in advance of an event or following anevent. If a company undertakes to indemnify an office holder in advance against monetary liability incurred in his or her capacity as an office holder, whetherimposed in favor of another person pursuant to a judgment, a settlement or an arbitrator’s award approved by a court, the indemnification must be limited toforeseeable events in light of the company’s actual activities at the time of the indemnification undertaking and to a specific sum or a reasonable criterionunder such circumstances, as determined by the board of directors. 63 Under the Companies Law, only if and to the extent provided by its articles of association, a company may indemnify an office holder against thefollowing liabilities or expenses incurred in his or her capacity as an office holder: ·any monetary liability whether imposed on him or her in favor of another person pursuant to a judgment, a settlement or an arbitrator’s awardapproved by a court; ·reasonable litigation expenses, including attorneys’ fees, incurred by him or her as a result of an investigation or proceedings institutedagainst him or her by an authority empowered to conduct an investigation or proceedings, which are concluded either (i) without the filing ofan indictment against the office holder and without the levying of a monetary obligation in lieu of criminal proceedings upon the officeholder, or (ii) without the filing of an indictment against the office holder but with levying a monetary obligation in substitute of suchcriminal proceedings upon the office holder for a crime that does not require proof of criminal intent; and ·reasonable litigation expenses, including attorneys’ fees, in proceedings instituted against him or her by the company, on the company’sbehalf or by a third-party, or in connection with criminal proceedings in which the office holder was acquitted, or as a result of a conviction fora crime that does not require proof of criminal intent. Under the Companies Law, a company may obtain insurance for an office holder against liabilities incurred in his or her capacity as an office holder,if and to the extent provided for in its articles of association. These liabilities include a breach of duty of care to the company or a third-party, a breach ofduty of loyalty and any monetary liability imposed on the office holder in favor of a third-party. A company may, in advance only, exculpate an office holder for a breach of the duty of care, except in connection with a distribution of dividendsor a repurchase of the company’s securities. A company may not exculpate an office holder from a breach of the duty of loyalty towards the company. Under the Companies Law, however, an Israeli company may only indemnify or insure an office holder against a breach of duty of loyalty to theextent that the office holder acted in good faith and had reasonable grounds to assume that the action would not prejudice the company. In addition, anIsraeli company may not indemnify, insure or exculpate an office holder against a breach of duty of care if committed intentionally or recklessly, or an actioncommitted with the intent to derive an unlawful personal gain, or for a fine or forfeit levied against the office holder. We have purchased liability insurance and entered into indemnification and exculpation agreements for the benefit of our office holders inaccordance with the Companies Law and our articles of association. C. MATERIAL CONTRACTS Agreements Relating to the SweetIM acquisition On November 7, 2012, we entered into a Share Purchase Agreement with SweetIM Ltd., SweetIM Technologies Ltd., the shareholders of SweetIMand Nadav Goshen, as Shareholders' Agent, according to which we purchased 100% of the issued and outstanding shares of SweetIM Ltd. These companiesoperate under the "SweetPacks" trade name. Under the terms of the agreement, we paid $10 million in cash and 1.99 million of our ordinary shares at closing,which occurred on November 30, 2012. A second payment of $5.6 in cash was paid in December 2013, and a third payment of up to $7.5 million in cash isdue in May 2014, if certain milestones are met. The milestones are based on our revenues in the fiscal year of 2013 and the absence of certain changes in theindustry in which we operate. We believe that that the terms of the Share Purchase Agreement will require us to pay $2.5 million with respect to thecontingent payment. We funded the cash amount paid upon the closing of this acquisition using cash on hand and expect to fund the follow-on payments from operatingcash flow. The Share Purchase Agreement includes customary representations, warranties, covenants and indemnification provisions. On November 30, 2012, we entered into a Registration Rights Agreement with four former shareholders of SweetIM, with respect to the registrationwith the SEC of an aggregate of 1,537,546 of our ordinary shares issued for the several benefit of such individuals upon the closing of the acquisition. If weinitiate a registered offering of securities, such holders would be entitled to include their registrable shares (as defined in such agreement) in the registrationstatement effected pursuant to such offering, subject to certain limitations. We are subject to customary indemnification undertakings with respect to anyregistration effected on behalf of such individuals. The agreement includes an undertaking by the holders not to sell any shares during the 7-day periodbefore, and the 90-day period after, the effective date of an underwritten public offering. 64 Agreements Relating to the ClientConnect Acquisition Share Purchase Agreement On September 16, 2013, we entered into a Share Purchase Agreement among Perion, Conduit Ltd. and ClientConnect Ltd. providing for ouracquisition of all the outstanding shares of ClientConnect in exchange for our ordinary shares. On the same date, Conduit and ClientConnect entered into aSplit Agreement pursuant to which, on December 31, 2013, the entire activities and operations, and related assets and liabilities, of the ClientConnectbusiness were transferred to ClientConnect on a cash-free and debt-free basis and the Conduit shareholders became the shareholders of ClientConnect inproportion to their ownership of Conduit. Upon the consummation of the ClientConnect Acquisition, which took place on January 2, 2014, eachClientConnect ordinary share was exchanged for approximately 0.2387 of our ordinary shares, as a result of which ClientConnect became a wholly ownedsubsidiary of ours. In addition, we granted options to purchase our ordinary shares to ClientConnect employees in exchange for their options to purchaseClientConnect shares that were issued to them upon the consummation of the Conduit Split as a roll-over of their then existing options to purchase ordinaryshares of Conduit. Accordingly, we issued 54.75 million of our ordinary shares to the ClientConnect shareholders and granted options to purchase 2.82million of our ordinary shares to the ClientConnect employees. On November 18, 2013, our shareholders approved the ClientConnect Acquisition andcertain related matters, including the increase of our authorized share capital from 40 million ordinary shares to 120 million ordinary shares and the electionof Dror Erez and Roy Gen to our Board of Directors. Lock-up Arrangements Pursuant to said Share Purchase Agreement, the former ClientConnect shareholders are subject to lock-up arrangements with respect to the ordinaryshares issued to them in consideration for the ClientConnect Acquisition (the “Contractual Lock-up”) pursuant to which each of them will not be permittedto sell, offer to sell, grant any option to purchase or otherwise transfer or dispose of (each, a "transfer") any of such shares during an initial period ending onJuly 2, 2014 and will be subject to conditional transfer restrictions set forth below. From July 3, 2014 to January 2, 2016, each such shareholder will be permitted to transfer up to 10% of such shareholder's shares that are subject tothe Contractual Lock-up. The Contractual Lock-up contains certain relaxations of the restrictions on transfers during such subsequent period, such that each such shareholdermay be able to transfer a greater number of shares based upon the market price of our ordinary shares, as follows: ·If the prevailing market price of our ordinary shares (defined as the closing price on NASDAQ for any consecutive ten trading day period) isequal to or greater than $15.00 per share (as appropriately adjusted for any stock splits, cash dividends, stock dividends, combinations,recapitalizations or the like) for any ten consecutive trading days, then each such shareholder may transfer up to an aggregate of thirty-threepercent (33%) of the shares issued to such shareholder (including any such shares previously transferred by such shareholder); ·If the prevailing market price of our ordinary shares is equal to or greater than $18.50 per share (as appropriately adjusted as aforesaid) forany ten consecutive trading days, then each such shareholder may transfer up to an aggregate of sixty seven percent (67%) of the sharesissued to such shareholder (including any such shares previously transferred by such shareholder); and ·If the prevailing market price of our ordinary shares is equal to or greater than $22.00 per share (as appropriately adjusted as aforesaid) forany ten consecutive trading days, then each shareholder may transfer up to an aggregate of one hundred percent (100%) of the shares issuedto such shareholder (including any such shares previously transferred by such shareholder). Notwithstanding the foregoing: (i) no such shareholder will be permitted to transfer more than an aggregate of thirty-three percent (33%) of suchshareholder’s “unlocked” shares in any consecutive four-week period during the period of the Contractual Lock-up; and (ii) the Contractual Lock-up will notapply in a tender offer for our ordinary shares or in a private transfer of our ordinary shares where the transferee agrees in writing to be bound to theContractual Lock-up. At any time following the closing of a public offering by us in which shares of such shareholders who are entitled to “piggyback registration rights”pursuant to the Registration Rights Undertaking described below with respect to such offering are in fact included in such offering, the shares sold in suchoffering and the shares held by the shareholders that are not entitled to such piggyback registration rights will be released from the Contractual Lock-up. 65 Upon the occurrence of any person (excluding any former ClientConnect shareholder or any person who is subject to transfer restrictions identical tothose of the Contractual Lock-up) becoming the beneficial owner of 24.9% or more of our outstanding ordinary shares or at such time as the total number ofshares issued to the former shareholders of ClientConnect and still held by them constitutes less than 20% of our outstanding ordinary shares, the ContractualLock-up will be released. Finally, upon the occurrence of any issuance of our ordinary shares or securities convertible into our ordinary shares in connection with (x) anacquisition by us of any business, company or assets or (y) a private placement of ordinary shares, that are not subject to more strict or identical transferrestrictions as provided under the Contractual Lock-up, in which the aggregate number of ordinary shares issued (after giving effect to the conversion of allconvertible securities issued or issuable thereunder and assuming that all milestones and conditions for issuance thereunder are fulfilled) constitutes 10% ormore of our outstanding ordinary shares as of immediately prior to such issuance, the transfer restrictions under the Contractual Lock-up will be furtherrelaxed to be no more restrictive (both in volume and period) than the transfer restrictions imposed on the ordinary shares issued in such transaction. In order to monitor the transfer restrictions under the Contractual Lock-up and the Tax Lock-up described below, the applicable shares have beendeposited with brokerage firms who have undertaken to ensure compliance with such transfer restrictions. UBS Securities LLC has been appointed by us andthe holders of a majority of the shares subject to the Contractual Lock-up as an advisor with respect to the Contractual Lock-up. The advisor may determineto relax transfer restrictions under the Contractual Lock-up, for the benefit of all of the shareholders on an equal basis. The Contractual Lock-up does not apply to shares issued upon exercise of the Perion options issued in exchange for ClientConnect options in theClientConnect Acquisition. However, each of our CEO, Mr. Mandelbaum and our President, Mr. Wine, have entered into certain lock-up arrangements withrespect to our ordinary shares issuable pursuant to his equity grants. Tax-related Restrictions Pursuant to a tax ruling issued by the Israeli Tax Authorities, the tax events with respect to Conduit and its shareholders arising from the ConduitSplit and the ClientConnect Acquisition will be deferred until the sale of our ordinary shares issued at the closing of the acquisition by any holder thereof orthe sale of the assets or shares of ClientConnect shares by us. As a result, under Israeli tax law, each of Conduit, ClientConnect, the former shareholders ofClientConnect and we will be required to comply with various restrictions until December 31, 2015, including the following: ·each of Conduit and ClientConnect may not sell a majority of its assets and such assets must be put to reasonable use under the circumstancesin the course of its business; ·each of Conduit and ClientConnect must continue the principal business activities in which Conduit was engaged during the two yearspreceding the Conduit Split; ·there may be no transfers of cash or other consideration, granting of guaranties or any other activities between Conduit and ClientConnectoutside the ordinary course of business; ·the shareholders of Conduit are required to retain their same respective interests in Conduit as they had in Conduit prior to the Conduit Split,and the 5% shareholders of Conduit are required to maintain their same respective interests in the Company as they held immediately followingthe closing of the ClientConnect Acquisition (the "Tax Lock-up"). Accordingly, the Tax Lock-up with respect to our ordinary shares applies toRonen Shilo, Dror Erez, and Zack and Orli Rinat. If any of the funds that became 5% shareholders of the Company as a result of theClientConnect Acquisition fail to comply with certain conditions set by the Israeli Tax Authorities, the Tax Lock-up with respect to ourordinary shares will apply to such funds, as well; and ·subject to certain exceptions detailed below, we are required to maintain our interests in ClientConnect. 66 Nevertheless, the following transactions will not be deemed prohibited changes in ownership, provided that each of the shareholders of Conduit,with respect to their respective interests in Conduit, each of our restricted 5% shareholders, with respect to their respective interests in the Company, and we,with respect to our interest in ClientConnect, retain ownership of at least 51% of the applicable interests: ·the sale of up to 10% of the restricted interests in Conduit, ClientConnect or the Company to a person who was not a security holder of therelevant company prior to the Conduit Split and the ClientConnect Acquisition; ·the issuance of shares of Conduit, ClientConnect or the Company in a private placement to any single person (or a group of related persons) ofup to 25% of the relevant company’s outstanding shares, measured prior to the issuance, provided such person (or persons) was not a securityholder of the relevant company prior to the Conduit Split and the ClientConnect Acquisition; ·a public offering of Conduit, ClientConnect or the Company pursuant to which the offered shares will be listed on a stock market; or ·an involuntary sale, such as by inheritance or in liquidation. In the event of a violation of the foregoing restrictions by any person that is subject to the above restrictions, including by Conduit, byClientConnect or by the Company, Conduit, its shareholders and ClientConnect could be subject to tax on any gains derived from the Conduit Split and theClientConnect Acquisition, which would otherwise be deferred under the tax ruling. If the Tax Lock-up is breached by any Conduit shareholders, they willbe required to indemnify the injured parties for the damages caused by such breach. Each of Conduit, ClientConnect and the Company has undertaken toindemnify the other parties and their respective affiliates for any damages caused to them by its actions that breach the foregoing restrictions. Registration Rights Undertaking Pursuant to the Registration Rights Undertaking, dated January 2, 2014, which we entered into with certain former shareholders of ClientConnectwith respect to our ordinary shares issued to them in the ClientConnect Acquisition, we have the following general obligations: ·Form F-3 Shelf Registration Rights. We are required to file a "shelf" registration statement on Form F-3, as soon as practicable following thefiling of this annual report and in any event within the earlier of (i) 30 days following the filing of this annual report and (ii) May 30, 2014,to register the resale from time to time by the holders thereof whose resale of shares would otherwise be subject to volume limitations setforth in SEC Rule 144. The holders of an aggregate of approximately 46.2 million ordinary shares have requested to include such shares insuch registration statement, including Ronen Shilo, Dror Erez, Benchmark Israel, Zack and Orli Rinat, Project Condor and Roy Gen. Weundertook to use our commercially reasonable efforts to cause the registration statement to become effective as soon as possible andmaintain the effectiveness of the registration statement until the earliest of (i) five years following effectiveness, (ii) the resale of all theshares covered thereby and (iii) with respect to any shareholder, the ability of such shareholder to sell all of its shares under SEC Rule 144without any volume limitations. For a period of three years following the expiration of such registration statement, at the request of holderswhose resale of shares would otherwise be subject to volume limitations under SEC Rule 144, we would be required to file additional shelfregistration statements and maintain the effectiveness thereof until the disposition of all the shares covered thereby. Such shelf registrationrights are limited to four requests during such three-year period. Such registration will not derogate from the Tax Lock-up or the ContractualLock-up that applies to the shares issued in the ClientConnect Acquisition. ·Piggyback Registration Rights. If we effect a registered offering of securities, the holders of registrable securities consisting of at least 3% ofour outstanding share capital at the relevant time (or 2% in the case of W Capital Engage, L.P.) or a holder whose resale of registrablesecurities would otherwise be subject to volume limitations set forth in SEC Rule 144 will have the right to include its shares in theregistration effected pursuant to such offering. Each such holder will be afforded this right regardless of the Contractual Lock-up that mayapply to such holder’s shares. The number of piggyback registrations is unlimited. ·All reasonable expenses incurred in connection with any such registrations, other than underwriting discounts and commissions, will beborne by us. We are subject to customary indemnification undertakings with respect to any registration effected pursuant to the RegistrationRights Undertaking. 67 Standstill Agreements In connection with the ClientConnect Acquisition, several large shareholders of Conduit, including Ronen Shilo, Dror Erez and Benchmark Israel II,have each entered into a Standstill Agreement providing that for a period commencing on January 2, 2014 and ending on the earlier of (i) the last businessday preceding our 2015 annual shareholder meeting or (ii) December 30, 2015, they will not vote in favor of (x) any change in the size of our Board ofDirectors, (y) any amendment to our Articles of Association to change the staggered structure of our Board of Directors or to shorten or terminate the term ofservice of any member of our Board of Directors, or (z) any proposal to shorten or terminate the term of service of any member of our Board of Directors (each,a "Fundamental Board Event"), in each case unless our Board of Directors recommends an affirmative vote in favor of the Fundamental Board Event. Theobligations pursuant to the Standstill Agreements will expire if (i) any person (excluding any shareholder of Conduit as of September 16, 2013 and anyperson who is subject to standstill obligations similar to those set forth in the Standstill Agreements) becomes the beneficial owner of 24.9% or more of ouroutstanding ordinary shares or (ii) a Fundamental Board Event occurs despite such shareholder's compliance with its obligations thereunder and thecompliance of all other shareholders of our company that are subject to standstill obligations similar to those set forth in the Standstill Agreement with suchobligations. For information regarding our credit facilities, see Item 5.B "Operating and Financial Review and Prospects – Liquidity and Capital Resources –Credit Facilities." D. EXCHANGE CONTROLS Non-residents of Israel who hold our ordinary shares are able to receive any dividends, and any amounts payable upon the dissolution, liquidationand winding up of our affairs, freely repatriable in non-Israeli currency at the rate of exchange prevailing at the time of conversion. However, Israeli incometax is required to have been paid or withheld on these amounts. In addition, the statutory framework for the potential imposition of exchange controls has notbeen eliminated, and may be restored at any time by administrative action. E. TAXATION The following is a general summary only and should not be considered as income tax advice or relied upon for tax planning purposes. ISRAELI TAXATION THE FOLLOWING DESCRIPTION IS NOT INTENDED TO CONSTITUTE A COMPLETE ANALYSIS OF ALL TAX CONSEQUENCES RELATINGTO THE OWNERSHIP OR DISPOSITION OF OUR ORDINARY SHARES. YOU SHOULD CONSULT YOUR OWN TAX ADVISOR CONCERNING THE TAXCONSEQUENCES OF YOUR PARTICULAR SITUATION, AS WELL AS ANY TAX CONSEQUENCES THAT MAY ARISE UNDER THE LAWS OF ANYSTATE, LOCAL, FOREIGN OR OTHER TAXING JURISDICTION. The following is a summary of the material Israeli tax laws applicable to us, and some Israeli Government programs benefiting us. This section alsocontains a discussion of some Israeli tax consequences to persons acquiring our ordinary shares. This summary does not discuss all the acts of Israeli tax lawthat may be relevant to a particular investor in light of his or her personal investment circumstances or to some types of investors subject to special treatmentunder Israeli law. Examples of this kind of investor include residents of Israel or traders in securities who are subject to special tax regimes not covered in thisdiscussion. Since some parts of this discussion are based on new tax legislation that has not yet been subject to judicial or administrative interpretation, wecannot assure you that the appropriate tax authorities or the courts will accept the views expressed in this discussion. The discussion below should not be construed as legal or professional tax advice and does not cover all possible tax considerations. Potentialinvestors are urged to consult their own tax advisors as to the Israeli or other tax consequences of the purchase, ownership and disposition of our ordinaryshares, including, in particular, the effect of any foreign, state or local taxes. General Corporate Tax Structure in Israel Taxable income of Israeli companies is generally subject to corporate tax at the rate of 25% for the 2013 tax year and 26.5% for the 2014 tax year. Thecorporate tax rate is scheduled to remain at a rate of 26.5% for future tax years. However, the effective tax rate payable by a company that derives incomefrom a Preferred Enterprise (as further discussed below) may be considerably lower. 68 Foreign Currency Regulations We are permitted to measure our Israeli taxable income in U.S. dollars pursuant to regulations published by the Israeli Minister of Finance, which provide theconditions for doing so. We believe that we meet and will continue to meet, the necessary conditions and as such, we measure our results for tax purposesbased on the U.S. dollar/NIS exchange rate as of December 31st of each year. Law for the Encouragement of Capital Investments, 1959 The Law for Encouragement of Capital Investments, 1959 (the "Investment Law") provides tax benefits for income of Israeli companies meetingcertain requirements and criteria. The Investment Law has undergone certain amendments and reforms in recent years. The Israeli parliament enacted a reform to the Investment Law, effective January 2011. According to the reform, a flat rate tax applies to companieseligible for the "Preferred Enterprise" status. In order to be eligible for Preferred Enterprise status, a company must meet minimum requirements to establishthat it contributes to the country’s economic growth and is a competitive factor for the Gross Domestic Product (a competitive enterprise). We elected "Preferred Enterprise" status commencing in 2011. Benefits granted to a Preferred Enterprise include reduced tax rates. In peripheral regions (Development Area A) the reduced tax rate was 10% in2011 and 2012, 7% in 2013 and will be 9% starting from 2014. In other regions the tax rate was 15% in 2011 and 2012, 12.5% in 2013 and will be 16%starting from 2014. Preferred Enterprises in peripheral regions will be eligible for Investment Center grants, as well as the applicable reduced tax rates. A distribution from a Preferred Enterprise out of the "Preferred Income" would be subject to 15% withholding tax for Israeli-resident individuals andnon-Israeli residents (subject to applicable treaty rates), or 20% for dividends which are distributed on or after January 1, 2014 and from preferred income thatwas produced or accrued after such date. A distribution from a Preferred Enterprise out of the "Preferred Income" would be exempt from withholding tax for an Israeli-resident company. Acompany electing to waive its Beneficiary Enterprise or Approved Enterprise status, which relate to tax incentive programs afforded under previous versionsof the Investment Law, through June 30, 2015 may distribute "Approved Income" or "Beneficiary Income" subject to 15% withholding tax for Israeli residentindividuals and non-Israeli residents (subject to applicable treaty rates) and exempt from withholding tax for an Israeli-resident company. Nonetheless, adistribution from income exempt under Beneficiary Enterprise and Approved Enterprise programs will subject the exempt income to tax at the reducedcorporate income tax rates pertaining to the Beneficiary Enterprise and Approved Enterprise programs upon distribution, or complete liquidation in the caseof a Beneficiary Enterprise’s exempt income. Pursuant to a recent amendment to the Investments Law which became effective on November 12, 2012 (“Amendment 69”), a company that electsby November 11, 2013 to pay a corporate tax rate as set forth in that amendment (rather than the regular corporate tax rate applicable to Approved Enterpriseincome) with respect to undistributed exempt income accumulated by the company up until December 31, 2011, will be entitled to distribute a dividend fromsuch income without being required to pay additional corporate tax with respect to such dividend. A company that has so elected must make certain qualifiedinvestments in Israel over the five-year period commencing in 2013. A company that has elected to apply the amendment cannot withdraw from its election. During 2013, we applied the provisions of Amendment 69 to all undistributed exempt profits accrued prior to 2011 by us and our Israeli subsidiary.Consequently, we paid NIS 6.3 million corporate tax on exempt income of NIS 63.2 million. This income is available to be distributed as dividends in futureyears with no additional corporate tax liability. As a result, we are required to invest NIS 4.7 million in our industrial enterprises in Israel over a five yearperiod. Such investment may be in the form of the acquisition of industrial assets (excluding real estate assets), investment in R&D in Israel, or payrollpayments to new employees to be hired by the enterprise. Law for the Encouragement of Industry (Taxes), 1969 We believe that we currently qualify as an "Industrial Company" within the meaning of the Law for the Encouragement of Industry (Taxes), 1969, orthe Industry Encouragement Law. The Industry Encouragement Law defines "Industrial Company" as a company resident in Israel, of which 90% or more ofits income in any tax year, other than of income from defense loans, capital gains, interest and dividends, is derived from an "Industrial Enterprise" owned byit. An "Industrial Enterprise" is defined as an enterprise whose major activity in a given tax year is industrial production. 69 The following corporate tax benefits, among others, are available to Industrial Companies: ·amortization of the cost of purchased know-how and patents, which are used for the development or advancement of the company, over aneight-year period; ·accelerated depreciation rates on equipment and buildings; ·under specified conditions, an election to file consolidated tax returns with additional related Israeli Industrial Companies; and ·expenses related to a public offering are deductible in equal amounts over three years. Eligibility for the benefits under the Industry Encouragement Law is not subject to receipt of prior approval from any governmental authority. Wecannot assure that we qualify or will continue to qualify as an "Industrial Company" or that the benefits described above will be available in the future. Transfer Pricing In accordance with Section 85A of the Israeli Tax Ordinance, if in an international transaction (where at least one party is a non-Israeli or all or partof the income from such transaction is to be taxed abroad as well as in Israel) there is a special relationship between the parties (including but not limited tofamily relationship or a relationships of control between companies), and due to this relationship the price set for an asset, right, service or credit wasdetermined or other conditions for the transaction were set such that a smaller profit was realized than what would have been expected to be realized from atransaction of this nature, then such transaction shall be reported in accordance with customary market conditions and tax shall be charged accordingly. Theassessment of whether a transaction falls under the aforementioned definition shall be implemented in accordance with one of the procedures mentioned inthe regulations and is based, among others, on comparisons of characteristics which portray similar transactions in ordinary market conditions, such as profit,the area of activity, nature of the asset, the contractual conditions of the transaction and according to additional terms and conditions specified in theregulations. Taxation of our Shareholders Starting in 2012, dividends paid to Israeli individuals, are subject to 25% or 30% withholding tax depending on ownership percentage, unlessreduced by an applicable tax treaty. Capital gains derived by Israeli resident individuals, on sale of our shares are subject to tax at a 25% or 30% rate unlessan exemption is available under domestic law or an applicable tax treaty. Capital Gains Taxes Applicable to Israeli Resident Shareholders. An individual is subject to a 25% tax rate on real capital gains derived from thesale of shares, as long as the individual is not a "substantial shareholder" (generally a shareholder with 10% or more of the right to profits, right to nominate adirector and voting rights) in the company issuing the shares. A substantial shareholder will be subject to tax at a rate of 30% in respect of real capital gains derived from the sale of shares issued by a company inwhich he or she is a substantial shareholder. The determination of whether the individual is a substantial shareholder will be made on the date on which thesecurities are sold. In addition, the individual will be deemed to be a substantial shareholder if at any time during the 12 months preceding the date of sale, heor she was a substantial shareholder. As of January 1, 2013, shareholders that are individuals who have taxable income that exceeds NIS 800,000 in a tax year (linked to the CPI eachyear), will be subject to an additional tax, referred to as High Income Tax, at the rate of 2% on their taxable income for such tax year which is in excess of NIS800,000. For this purpose taxable income will include taxable capital gains from the sale of our shares and taxable income from dividend distributions. Israeli corporations are generally subject to the corporate tax rate (25% in 2013, and 26.5 % in 2014) on capital gains derived from the sale of shares. Capital Gains Taxes Applicable to Non-Israeli Resident Shareholders. Shareholders that are not Israeli residents are generally exempt from Israelicapital gains tax on any gains derived from the sale, exchange or disposition of our ordinary shares, provided that (1) such shareholders did not acquire theirshares prior to our initial public offering, (2) the shares are listed for trading on the Tel Aviv Stock Exchange and/or a foreign exchange, and (3) such gainsdid not derive from a permanent establishment of such shareholders in Israel. However, non-Israeli corporations will not be entitled to the foregoingexemptions if Israeli residents (i) have a controlling interest of more than 25% in such non-Israeli corporation, or (ii) are the beneficiaries of or are entitled to25% or more of the revenues or profits of such non-Israeli corporation, whether directly or indirectly. In certain instances, where our shareholders may beliable to Israeli tax on the sale of their ordinary shares, the payment of the consideration may be subject to the withholding of Israeli tax at the source. 70 Under the U.S.-Israel Tax Treaty, the sale, exchange or disposition of our ordinary shares by a shareholder who is a U.S. resident (for purposes of theU.S.-Israel Tax Treaty) holding the ordinary shares as a capital asset is exempt from Israeli capital gains tax unless either (i) the shareholder holds, directly orindirectly, shares representing 10% or more of our voting capital during any part of the 12-month period preceding such sale, exchange or disposition, or (ii)the capital gains arising from such sale are attributable to a permanent establishment of the shareholder located in Israel. Taxation of Non-Israeli Shareholders on Receipt of Dividends. Non-residents of Israel are generally subject to Israeli income tax on the receipt ofdividends paid on our ordinary shares at the rate of 25%, which tax will be withheld at source, unless a different rate is provided in a treaty between Israel andthe shareholder’s country of residence. With respect to a substantial shareholder (which is someone who alone, or together with another person, holds,directly or indirectly, at least 10% in one or all of any of the means of control in the corporation at the time of distribution or at any time during the preceding12 months period), the applicable tax rate will be 30%. Under the U.S.-Israel Tax Treaty, the maximum rate of tax withheld in Israel on dividends paid to a holder of our ordinary shares who is a U.S. resident (forpurposes of the U.S.-Israel Tax Treaty) is 25%. However, generally, the maximum rate of withholding tax on dividends, not generated by our Approved,Beneficiary or Preferred Enterprises that are paid to a U.S. corporation holding 10% or more of our outstanding voting capital throughout the tax year inwhich the dividend is distributed as well as the previous tax year, is 12.5%. The lower 12.5% rate does not apply if the company has more than 25% of itsgross income derived from certain types of passive income. Furthermore, dividends paid from income derived from our Approved, Beneficiary or PreferredEnterprise are subject, under certain conditions, to withholding at the rate of 15% or 20%. We cannot assure you that we will designate the profits that arebeing distributed in a way that will reduce shareholders’ tax liability. A non-resident of Israel who receives dividends from which tax was withheld isgenerally exempt from the duty to file returns in Israel in respect of such income, provided such income was not derived from a business conducted in Israelby the taxpayer, and the taxpayer has no other taxable sources of income in Israel. U.S. FEDERAL INCOME TAX CONSIDERATIONS The following discussion is a description of certain U.S. federal income tax considerations applicable to an investment in our ordinary shares by U.S.Holders (defined below) who acquire our ordinary shares and hold them as capital assets for U.S. federal income tax purposes (generally, for investment). Asused in this section, the term "U.S. Holder" means a beneficial owner of an ordinary share who is: ·an individual citizen or resident of the United States; ·a corporation (or entity classified as a corporation for U.S. federal income tax purposes) created or organized in or under the laws of the UnitedStates, any state of the United States or the District of Columbia; ·an estate, the income of which is subject to U.S. federal income taxation regardless of its source; or ·a trust if (i) a court within the United States is able to exercise primary supervision over its administration and one or more U.S. persons havethe authority to control all of its substantial decisions or (ii) that has in effect a valid election under applicable U.S. Treasury Regulations tobe treated as a U.S. person. The term "Non-U.S. Holder" means a beneficial owner of an ordinary share who is not a U.S. Holder. The tax consequences to a Non-U.S. Holder maydiffer substantially from the tax consequences to a U.S. Holder. Certain limited aspects of U.S. federal income tax relevant to a Non-U.S. Holder are alsodiscussed below. This discussion is based on provisions of the U.S. Internal Revenue Code of 1986, as amended (the “Code”), current and proposed U.S. TreasuryRegulations and administrative and judicial interpretations, each in effect as of the date hereof, all of which are subject to change, possibly on a retroactivebasis. This description does not discuss all aspects of U.S. federal income taxation that may be applicable to investors in light of their particularcircumstances or to investors who are subject to special treatment under U.S. federal income tax laws, including: ·insurance companies; ·dealers in stocks, securities or currencies; ·financial institutions and financial services entities; ·regulated investment companies or real estate investment trusts; ·grantor trusts; ·S corporations; 71 ·persons that acquire ordinary shares upon the exercise of employee stock options or otherwise as compensation; ·tax-exempt organizations; ·persons that hold ordinary shares as a position in a straddle or as part of a hedging, conversion or other integrated instrument; ·individual retirement and other tax-deferred accounts; ·certain former citizens or long-term residents of the United States; ·persons (other than Non-U.S. Holders) having a functional currency other than the U.S. dollar; and ·persons that own directly, indirectly or constructively 10% or more of our voting shares. Additionally, the tax treatment of persons who are, or hold our ordinary shares through, a partnership or other pass-through entity is not discussed,and such persons should consult their advisor as to their tax consequences. The possible application of the alternative minimum tax, U.S. federal estate or gifttaxes and any aspect of state, local or non-U.S. tax laws are also not considered in this discussion. We urge you to consult with your own tax advisor regarding the tax consequences of investing in the ordinary shares, including the effects of U.S.federal, state, local, and foreign or other tax laws. Distributions Paid on the Ordinary Shares Subject to the discussion below under "Passive Foreign Investment Company Considerations," a U.S. Holder generally will be required to include ingross income as ordinary dividend income the amount of any distributions paid by us on the ordinary shares, including the amount of any non-U.S. incometaxes withheld, to the extent that those distributions are paid out of our current or accumulated earnings and profits as determined for U.S. federal income taxpurposes. Distributions in excess of our earnings and profits will be applied against and will reduce the U.S. Holder’s tax basis in its ordinary shares and, tothe extent they exceed that tax basis, will be treated as gain from a sale or exchange of those ordinary shares. Our dividends generally will not qualify for thedividends-received deduction applicable, in some cases, to U.S. corporations. Dividends paid in NIS, including the amount of any non-U.S. income taxeswithheld, will be includible in the income of a U.S. Holder in a U.S. dollar amount calculated by reference to the exchange rate in effect on the date they areincluded in income by the U.S. Holder, regardless of whether the payment in fact is converted into U.S. dollars. A U.S. holder that receives dividends paid inNIS (or any other foreign currency) and converts the NIS (or other foreign currency) into dollars after the date such dividends are included in income mayhave foreign exchange gain or loss based on any appreciation or depreciation in the value of the NIS (or other foreign currency) against the dollar, which willgenerally be U.S. source ordinary income or loss. A non-corporate U.S. holder’s "qualified dividend income" may be taxed at reduced rates (currently, a maximum rate of 20% applies). For thispurpose, "qualified dividend income" generally includes dividends paid by a non-U.S. corporation if either: (a)the stock of that corporation with respect to which the dividends are paid is readily tradable on an established securities market in theUnited States, or (b)that corporation is eligible for the benefits of a comprehensive income tax treaty with the United States which includes an informationexchange program and is determined to be satisfactory by the United States Secretary of the Treasury. The Internal Revenue Service hasdetermined that the United States-Israel Tax Treaty is satisfactory for this purpose. In addition, a U.S. Holder generally must hold its ordinary shares for less than 61 days during the 121-day period beginning on the date that is 60days prior to the ex-dividend date with respect to such dividend, excluding for this purpose, under the rules of Code section 246(c), any period during whichthe U.S. Holder has an option to sell, is under a contractual obligation to sell, has made and not closed a short sale of, is the grantor of a deep-in-the-money orotherwise nonqualified option to buy, or has otherwise diminished its risk of loss by holding other positions with respect to, such ordinary share (orsubstantially identical securities) or (2) the U.S. Holder is under an obligation (pursuant to a short sale or otherwise) to make related payments with respect topositions in property substantially similar or related to the ordinary share with respect to which the dividend is paid. In addition, a non-corporate U.S. Holder will be able to take a qualified dividend into account in determining its deductible investment interest(which is generally limited to its net investment income) only if it elects to do so; in such case the dividend will be taxed at ordinary income tax rates.Dividends paid by a non-U.S. corporation will not be qualified dividend income and thus, not qualify for reduced rates, if such corporation is, for the tax yearin which the dividend is paid or the preceding tax year, a "passive foreign investment company" for U.S. federal income tax purposes. 72 Subject to certain conditions and limitations, non-U.S. income tax as withheld on dividends may be deducted from taxable income or creditedagainst a U.S. Holder’s U.S. federal income tax liability. The limitation on foreign taxes eligible for credit is calculated separately with respect to specificclasses of income. Dividends paid by us generally will be foreign source “passive income” for U.S. foreign tax credit purposes. U.S. Holders that do not electto claim a foreign tax credit may generally instead claim a deduction for the non-U.S. income taxes withheld if such U.S. Holders itemize their deductions forU.S. federal income tax purposes. The rules relating to the determination of foreign source income and the foreign tax credit are complex, and the availabilityof a foreign tax credit depends on numerous factors. U.S. holders should consult their tax advisors regarding the application of the foreign tax credit rules. A U.S. holder will be denied a foreign tax credit for non-U.S. income taxes withheld from a dividend received on the ordinary shares (i) if the U.S.holder has not held the ordinary shares for at least 16 days of the 31-day period beginning on the date which is 15 days before the ex-dividend date withrespect to such dividend or (ii) to the extent the U.S. holder is under an obligation (whether pursuant to a short sale or otherwise) to make related paymentswith respect to positions in substantially similar or related property. Any days during which a U.S. holder has substantially diminished its risk of loss on theordinary shares are not counted toward meeting the required 16-day holding period. Disposition of Ordinary Shares Upon the sale or other disposition of ordinary shares, subject to the discussion below under "Passive Foreign Investment Company Considerations,"a U.S. Holder generally will recognize capital gain or loss equal to the difference between the amount realized on the disposition and the holder’s adjustedtax basis in the ordinary shares. Gain or loss upon the disposition of the ordinary shares will be treated as long-term if, at the time of the sale or disposition,the ordinary shares were held for more than one year. Long-term capital gains realized by non-corporate U.S. Holders generally are subject to reduced rates oftax (currently, a maximum rate of 20% applies). The deductibility of capital losses by a U.S. Holder is subject to limitations. A U.S. holder that uses the cash method of accounting calculates the dollar value of the proceeds received on the sale as of the date that the salesettles. However, a U.S. holder that uses the accrual method of accounting is required to calculate the value of the proceeds of the sale as of the trade date andmay therefore realize foreign currency gain or loss. A U.S. holder may avoid realizing foreign currency gain or loss by electing to use the settlement date todetermine the proceeds of sale for purposes of calculating the foreign currency gain or loss. In addition, a U.S. holder that receives foreign currency upondisposition of ordinary shares and converts the foreign currency into dollars after the settlement date or trade date (whichever date the U.S. holder is requiredto use to calculate the value of the proceeds of sale) may have foreign exchange gain or loss based on any appreciation or depreciation in the value of theforeign currency against the dollar, which will generally be U.S. source ordinary income or loss. Passive Foreign Investment Company Considerations Special U.S. federal income tax rules apply to U.S. Holders owning shares of a passive foreign investment company or “PFIC.” A non-U.S.corporation will be considered a PFIC for any tax year in which, after applying certain look-through rules, 75% or more of its gross income consists ofspecified types of passive income, or 50% or more of the average value of its assets (determined on an average quarterly basis) consists of passive assets,which generally means assets that generate, or are held for the production of, passive income. If we were classified as a PFIC, a U.S. Holder could be subject to increased tax liability upon the sale or other disposition of ordinary shares or uponthe receipt of amounts treated as "excess distributions." Under these rules, the excess distribution and any gain would be allocated ratably over the U.S.Holder’s holding period for the ordinary shares, and the amount allocated to the current taxable year and any taxable years prior to the first taxable year inwhich we were a PFIC would be taxed as ordinary income. The amount allocated to each of the prior taxable years would be subject to tax at the highestmarginal rate in effect for the applicable class of taxpayer for that year, and an interest charge for the deemed deferral benefit would be imposed on theresulting tax allocated to such prior taxable years. The tax liability with respect to the amount allocated to taxable years prior to the year of the disposition,or "excess distribution," cannot be offset by any net operating losses. In addition, holders of stock in a PFIC may not receive a "step-up" in basis on sharesacquired from a decedent. U.S. Holders who hold ordinary shares during a period when we are a PFIC will be subject to the foregoing rules even if we cease tobe a PFIC. Unless otherwise provided by the IRS, if a non-U.S. corporation is a PFIC, a U.S. Holder generally is required to file an annual informational returnwith the IRS. 73 As an alternative to the tax treatment described above, a U.S. Holder could elect to treat us as a “qualified electing fund” (“QEF”), in which case theU.S. Holder would be required to include in income, for each taxable year that we are a PFIC, its pro rata share of our ordinary earnings as ordinary incomeand its pro rata share of our net capital gains as capital gain, subject to a separate election to defer payment of taxes where such deferral is subject to aninterest charge. A U.S. Holder may make a QEF election only if we furnish such U.S. Holder with certain tax information. We currently do not provide thisinformation, and we do not intend to take any actions that would be necessary to permit U.S. Holders to make a QEF election in the event we become a PFIC. As an alternative to making a QEF election, a U.S. Holder of PFIC stock which is “marketable stock” (e.g., “regularly traded” on the Nasdaq GlobalSelect Market) may in certain circumstances avoid certain of the tax consequences generally applicable to holders of stock in a PFIC by electing to mark thestock to market as of the beginning of such U.S. Holder’s holding period for the ordinary shares. As a result of such election, in any taxable year that we are aPFIC, a U.S. Holder generally would be required to report gain or loss to the extent of the difference between the fair market value of the ordinary shares at theend of the taxable year and such U.S. Holder’s tax basis in its ordinary shares at that time. Any gain under this computation, and any gain on an actualdisposition of the ordinary shares in a year in which we are a PFIC, would be treated as ordinary income. Any loss under this computation, and any loss on anactual disposition of the ordinary shares in a year in which we are a PFIC, generally would be treated as ordinary loss to the extent of the cumulative net-mark-to-market gain previously included. Any remaining loss from marking ordinary shares to market will not be allowed, and any remaining loss from anactual disposition of ordinary shares generally would be capital loss. A U.S. Holder’s tax basis in its ordinary shares is adjusted annually for any gain or lossrecognized under the mark-to-market election. There can be no assurances that there will be sufficient trading volume with respect to the ordinary shares inorder for the ordinary shares to be considered “regularly traded” or that our ordinary shares will continue to trade on the Nasdaq Global Select Market.Accordingly, there are no assurances that our ordinary shares will be marketable stock for these purposes. As with a QEF election, a mark-to-market election ismade on a shareholder-by-shareholder basis, applies to all ordinary shares held or subsequently acquired by an electing U.S. Holder and can only be revokedwith consent of the IRS (except to the extent the ordinary shares no longer constitute “marketable stock”). Based on our income, assets, activities and market capitalization, we do not believe that we were a PFIC for the taxable year ended December 31,2013 for U.S. federal income tax purposes. Our belief that we were not a PFIC for the 2013 taxable year is based on our estimate of the fair market value of ourassets, including our intangible assets and goodwill, which are not reflected in our financial statements under U.S. GAAP. In calculating the value of ourassets, we value our total assets, in part, based on our total market capitalization. We believe this valuation approach is reasonable. However, there can be noassurances that the IRS could not successfully challenge our valuations or methods, which could result in our classification as a PFIC. While we intend tomanage our business so as to avoid PFIC status, to the extent consistent with our other business goals, we cannot predict whether our business plans willallow us to avoid PFIC status or whether our business plans will change in a manner that affects our PFIC status determination. In addition, because themarket price of our ordinary shares is likely to fluctuate and because that market price may affect the determination of whether we will be considered a PFIC,we cannot be certain that we will not be a PFIC in 2014 or become a PFIC in any other future taxable year. The rules applicable to owning shares of a PFIC are complex, and each prospective purchaser who would be a U.S. Holder should consult with itsown tax advisor regarding the consequences of investing in a PFIC. Medicare Tax For tax years beginning after December 31, 2012, certain non-corporate U.S. Holders will be subject to an additional 3.8% Medicare tax on all or aportion of the “net investment income,” which may include dividends on, or capital gains recognized from the disposition of, our ordinary shares. U.S.Holders are urged to consult their own tax advisors regarding the applicability of the Medicare tax to their investment in our shares. Tax Consequences for Non-U.S. Holders of Ordinary Shares Except as described in “Information Reporting and Back-up Withholding” below, a Non-U.S. Holder of our ordinary shares will not be subject to U.S. federalincome or withholding tax on the payment of dividends on, and the proceeds from the disposition of, our ordinary shares, unless, in the case of U.S. federalincome taxes: ·the item is effectively connected with the conduct by the Non-U.S. Holder of a trade or business in the United States and (i) in the case of aresident of a country which has a treaty with the United States, the item is attributable to a permanent establishment, or (ii) in the case of anindividual, the item is attributable to a fixed place of business in the United States; or 74 ·the Non-U.S. Holder is an individual who holds the ordinary shares as a capital asset and is present in the United States for 183 days or more inthe taxable year of the disposition, and certain other conditions are met. Information Reporting and Backup Withholding U.S. Holders generally are subject to information reporting requirements with respect to dividends on, or proceeds from the disposition of, ourordinary shares. In addition, a U.S. Holder may be subject, under certain circumstances, to backup withholding (currently, at a rate of up to 28%) with respectto dividends paid on, or proceeds from the disposition of, our ordinary shares unless the U.S. Holder provides proof of an applicable exemption or correcttaxpayer identification number, and otherwise complies with the applicable requirements of the backup withholding rules. A U.S. Holder of our ordinaryshares who provides an incorrect taxpayer identification number may be subject to penalties imposed by the IRS. Amounts withheld under the backupwithholding rules are not an additional tax and may be refunded or credited against the U.S. Holder’s U.S. federal income tax liability, provided the requiredinformation is furnished to the IRS. Certain individuals who are U.S. Holders may be required to file a Form 8938 to report their ownership of specified foreign financial assets, whichmay include our ordinary shares, if the total value of those assets exceed certain thresholds. U.S. Holders are urged to consult their tax advisors regarding theirtax reporting obligations, including the requirement to file a Form 8938. Non-U.S. Holders generally are not subject to information reporting or backup withholding, provided that the Non-U.S. Holder provides a taxpayeridentification number, certifies to its foreign status, or establishes another exemption to the information reporting or backup withholding requirements. F. DIVIDENDS AND PAYING AGENTS Not applicable. G. STATEMENT BY EXPERTS Not applicable. H. DOCUMENTS ON DISPLAY You may request a copy of our U.S. SEC filings, at no cost, by writing or calling us at Perion Network Ltd., 4 HaNechoshet Street, Tel-Aviv 69710,Israel, Attention: Yacov Kaufman, Telephone: +972-3-7696100. A copy of each report submitted in accordance with applicable U.S. law is available forpublic review at our principal executive offices. In addition, our filings with the SEC may be inspected without charge at the SEC’s Public Reference Roomat 100 F Street, N.E., Washington, D.C. 20549. Information on the operation of the Public Reference Room can be obtained by calling the SEC at 1-800-SEC-0330. Our SEC filings are also available to the public from the SEC’s website at www.sec.gov. A copy of each document (or a translation thereof to the extent not in English) concerning Perion that is referred to in this annual report on Form 20-F, is available for public view (subject to confidential treatment of agreements pursuant to applicable law) at our principal executive offices at PerionNetwork Ltd., 4 HaNechoshet Street, Tel-Aviv 69710, Israel. I. SUBSIDIARY INFORMATION Not applicable. ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK Exchange Rate Risk. A significant portion of our revenues and expenses are in foreign currencies. As a result numerous balances are denominated orlinked to these currencies. Foreign currency related fluctuations resulted in $69,000 and $170,000 financial income in 2013 and 2012, respectively. Theseresults are components of the exchange rate differences set forth in Note 13(a) to our financial statements. 75 As of December 31, 2013, balance sheet financial items in U.S. dollars, our functional currency, and those currencies other than the U.S. dollars wereas follows: U.S. dollars NIS OtherCurrencies Total In thousands of U.S. dollars Current assets 38,508 6,994 2,083 47,585 Long-term assets 63,632 3,658 - 67,290 Current liabilities 37,267 11,605 1,573 50,445 Long-term liabilities 7,831 29 - 7,860 Total 57,042 (982) 510 56,570 The fair value of firmly committed transactions denominated in currencies other than our functional currency, as of December 31, 2013, was aliability of $1.3 million for less than one year and $0.7 million for more than one year, all denominated in NIS. The fair value of derivative instruments and the notional amount of the hedged instruments in NIS, as of December 31, 2013 were as follows: Notional Amount Fair Value In thousands of U.S. dollars Zero-cost collar contracts to hedge payroll expenses 2,500 113 In addition, in territories where our prices are based on local currencies, fluctuations in the dollar exchange rate could affect our gross profit margin.We may compensate for such fluctuations by changing product prices accordingly. We also hold a small part of our financial investments in other currencies,mainly NIS and Euro. The dollar value of those investments may decline. A revaluation of 1% of the foreign currencies (i.e. other than U.S. dollar) would nothave a material effect on our income before taxes possibly reducing it by less than $0.1 million. A significant portion of our costs, including salaries and office expenses are incurred in NIS. Inflation in Israel may have the effect of increasing theU.S. dollar cost of our operations in Israel. If the U.S. dollar declines in value in relation to the New Israeli Shekel, it will become more expensive for us tofund our operations in Israel. A revaluation of 1% of the New Israeli Shekel will affect our income before tax by less than one percent (1%). The exchange rateof the U.S. dollar to the New Israeli Shekel, based on exchange rates published by the Bank of Israel, was as follows: Year Ended December 31, 2011 2012 2013 Average rate for period 3.578 3.855 3.610 Rate at year-end 3.821 3.733 3.471 Since 2006 we’ve engaged a firm to analyze our exposure to the fluctuation in foreign currency exchange rates and are implementing theirrecommendations since then. However, due to the market conditions, volatility and other factors, its proposals and their implementation occasionally proveto be ineffective or can cause additional finance expenses. ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES Not applicable. 76 PART II ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES None. ITEM 14.MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS None. ITEM 15. CONTROLS AND PROCEDURES (a) Disclosure Controls and Procedures. Our management, including our Chief Executive Officer and Chief Financial Officer, has evaluatedthe effectiveness of our "disclosure controls and procedures" (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as ofDecember 31, 2013. Based on such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of December 31, 2013, ourdisclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports we file or submit under the ExchangeAct and the rules thereunder, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and to ensurethat information required to be disclosed in the reports that we file or submit under the Exchange Act is accumulated and communicated to our management,including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure. (b) Management’s Annual Report on Internal Control Over Financial Reporting: Our management is responsible for establishing andmaintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control overfinancial reporting is a process to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements forexternal purposes in accordance with generally accepted accounting principles. Our internal control over financial reporting includes those policies andprocedures that: opertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions ofour assets; oprovide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements inaccordance with generally accepted accounting principles, and that our receipts and expenditures are being made only inaccordance with authorizations of our management and directors; and oprovide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of ourassets that could have a material effect on the financial statements. Our management recognizes that there are inherent limitations in the effectiveness of any system of internal control over financial reporting,including the possibility of human error and the circumvention or override of internal control. Accordingly, even effective internal control over financialreporting can provide only reasonable assurance with respect to financial statement preparation, and may not prevent or detect all misstatements. Further,because of changes in conditions, the effectiveness of internal control over financial reporting may vary over time. Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2013. In making this assessment, ourmanagement used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in "Internal Control – IntegratedFramework" (1992 framework). Our management has concluded, based on its assessment, that our internal control over financial reporting was effective as ofDecember 31, 2013. (c) Attestation Report of Registered Public Accounting Firm: Our independent registered public accounting firm, Kost, Forer, Gabbay &Kasierer, a member of Ernst & Young Global independently assessed the effectiveness of our internal control over financial reporting and has issued anattestation report, which is included under Item 18 on page F-3 of this annual report. (d) Changes in Internal Control Over Financial Reporting: During the period covered by this report, no changes in our internal control overfinancial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) have occurred that have materially affected, or arereasonably likely to materially affect, our internal control over financial reporting. 77 ITEM 16A.AUDIT COMMITTEE FINANCIAL EXPERTS Our board of directors has determined that each of Mr. David Jutkowitz and Mr. Alan Gelman, who is an independent director (as defined in theNASDAQ Listing Rules) and serves on our audit committee, qualifies as an "audit committee financial expert" as defined in Item 16A of Form 20-F. ITEM 16B.CODE OF ETHICS Our board of directors has adopted a code of conduct applicable to all of our directors, officers and employees as required by the NASDAQ ListingRules, which also complies with the definition of a "code of ethics" set out in Section 406(c) of the Sarbanes-Oxley Act of 2002. A copy of the code of ethicscan be found on our website at: www.perion.com. ITEM 16C.PRINCIPAL ACCOUNTANT FEES AND SERVICES Fees for the professional services rendered by our independent accountants Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global, foreach of the last two fiscal years were as follows (in thousands): 2012 2013 Audit Fees $181 $254 Tax Fees 105 106 Audit Related fees 15 91 Other - 38 Total $ 301 $490 Audit fees include fees for professional services rendered by our principal accountant in connection with the annual audit, review of quarterlyconsolidated financial statements, internationally required statutory audits, consents and assistance with review of documents filed with the SEC. The fee for2013 includes the audit of internal control over financial reporting.Audit-related fees principally include due diligence in connection with acquisitions and accounting consultation.Tax fees include services related to tax compliance, including the preparation of tax returns and claims for refunds, tax planning and advice,including assistance with tax audits and appeals, advice related to mergers and acquisitions and assistance with respect to requests for rulings from taxauthorities.All other fees principally include advisory services. Our audit committee is responsible for the establishment of policies and procedures for review and pre-approval by the committee of all auditservices and permissible non-audit services to be performed by our independent auditor, in order to ensure that such services do not impair our auditor’sindependence. Pursuant to the pre-approval policy adopted by our audit committee, certain enumerated audit, audit-related and tax services have beengranted general pre-approval by our audit committee and need not be specifically pre-approved. Pre-approval fee levels or budgeted amounts for all servicesto be provided by the independent auditor will be established annually by the audit committee and the committee may also determine the appropriate ratiobetween the total amount of fees for audit, audit-related, tax services and other services. All requests for services to be provided by the independent auditorwill be submitted to our Chief Financial Officer, who will determine whether such services are included within the enumerated pre-approved services. Theaudit committee will be informed on a timely basis of any pre-approved services that were performed by the auditor. Requests for services that require specificpre-approval will be submitted to the audit committee with a statement as to whether, in the view of the Chief Financial Officer and the independent auditor,the request is consistent with the SEC’s rules on auditor independence. The Chief Financial Officer will monitor the performance of all services and determinewhether such services are in compliance with the policy. ITEM 16D.EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES None. ITEM 16E.PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS Not applicable. ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT Not applicable. 78 ITEM 16G. CORPORATE GOVERNANCE We are a foreign private issuer whose ordinary shares are listed on the NASDAQ Global Select Market. As such, we are required to comply with U.S.federal securities laws, including the Sarbanes-Oxley Act, and the NASDAQ Listing Rules, including the NASDAQ corporate governance requirements. TheNASDAQ Listing Rules provide that foreign private issuers may follow home country practice in lieu of certain qualitative listing requirements subject tocertain exceptions and except to the extent that such exemptions would be contrary to U.S. federal securities laws, so long as the foreign issuer discloses thatit does not follow such listing requirement and describes the home country practice followed in its reports filed with the SEC. Below is a concise summary ofthe significant ways in which our corporate governance practices differ from the corporate governance requirements of NASDAQ applicable to domestic U.S.listed companies: Shareholder Approval. Although the NASDAQ Listing Rules generally require shareholder approval of equity compensation plans and materialamendments thereto, we follow Israeli practice, which is to have such plans and amendments approved only by the board of directors, unless sucharrangements are for the compensation of chief executive officer or directors, in which case they also require the approval of the compensation committee andthe shareholders. In addition, rather than follow the NASDAQ Listing Rules requiring shareholder approval for the issuance of securities in certain circumstances, wefollow Israeli law, under which a private placement of securities requires approval by our board of directors and shareholders if it will cause a person tobecome a controlling shareholder (generally presumed at 25% ownership) or if: ·the securities issued amount to 20% or more of our outstanding voting rights before the issuance; ·some or all of the consideration is other than cash or listed securities or the transaction is not on market terms; and ·the transaction will increase the relative holdings of a shareholder that holds 5% or more of our outstanding share capital or voting rights or willcause any person to become, as a result of the issuance, a holder of more than 5% of our outstanding share capital or voting rights. Shareholder Quorum. The NASDAQ Listing Rules require that an issuer have a quorum requirement for shareholders meetings of at least one-third ofthe outstanding shares of the issuer’s common voting stock. We have chosen to follow home country practice with respect to the quorum requirements of anadjourned shareholders meeting. Our articles of association, as permitted under the Companies Law, provide that if at the adjourned meeting a legal quorumis not present after 30 minutes from the time specified for the commencement of the adjourned meeting, then the meeting shall take place regardless of thenumber of members present and in such event the required quorum shall consist of any number of shareholders present in person or by proxy. Annual Reports. While the NASDAQ Listing Rules generally require that companies send an annual report to shareholders prior to the annualgeneral meeting, we follow the generally accepted business practice for companies in Israel. Specifically, we file annual reports on Form 20-F, which containfinancial statements audited by an independent accounting firm, electronically with the SEC and post a copy on our website. Executive Sessions. While the NASDAQ Listing Rules require that "independent directors," as defined in the NASDAQ Listing Rules, must haveregularly scheduled meetings at which only "independent directors" are present. Israeli law does not require, nor do our independent directors necessarilyconduct, regularly scheduled meetings at which only they are present. Approval of Related Party Transactions. Although the NASDAQ Listing Rules require the approval of the audit committee or another independentbody of a company's board of directors for all "related party transactions" required to be disclosed pursuant to Item 7.B. of Form 20-F, we follow theprovisions of the Israeli Companies Law. Specifically, that all related party transactions are approved in accordance with the requirements and procedures forapproval of interested party acts and transactions, set forth in sections 268 to 275 of the Israeli Companies Law, and the regulations promulgated thereunder,which allow for the approval of certain related party transactions, which are immaterial, in the normal course of business and on market terms, by the board ofdirectors. Other specified transactions can require audit committee approval and shareholder approval, as well as board approval. See also "Item 10.BMemorandum and Articles of Association — Approval of Related Party Transactions" for the definition and procedures for the approval of related partytransactions. 79 Compensation Committee. The NASDAQ Listing Rules require a listed company to have a compensation committee composed entirely ofindependent directors that operates pursuant to a written charter addressing its purpose, responsibilities and membership qualifications and may receivecounseling from independent consultants, after evaluating their independence. We have a compensation committee whose purpose, responsibilities andmembership qualifications are governed by the Israeli Companies Law, as described under Item 6.C "Board Practices—Committees of the Board of Directors—Compensation Committee". There are no specific independence evaluation requirements for outside consultants. ITEM 16H. MINE SAFETY DISCLOSURE Not applicable. 80 PART III ITEM 17. FINANCIAL STATEMENTS Not applicable. ITEM 18. FINANCIAL STATEMENTS The following financial statements and related auditors’ report are filed as part of this annual report: Page Reports of Independent Registered Public Accounting FirmF-2 - F-4 Consolidated Balance Sheets as of December 31, 2012 and 2013F-5 - F-6 Consolidated Statements of Incomefor the Years Ended December 31, 2011, 2012 and 2013F-7 Consolidated Statements of comprehensive incomefor the Years Ended December 31, 2011, 2012 and 2013F-8 Statements of Changes in Shareholders' Equityfor the Years Ended December 31, 2011, 2012 and 2013F-9 Consolidated Statements of Cash Flowsfor the Years Ended December 31, 2011, 2012 and 2013F-10 - F-11 Notes to Consolidated Financial StatementsF-12 - F-42 81 ITEM 19. EXHIBITS: No. Description 1.1Memorandum of Association of Perion, as amended and restated (translated from Hebrew). 1.2Articles of Association of Perion, as amended and restated. 4.1Commitment Letter and Financial Covenants Letter among the Company and Bank Leumi Le-Israel, B.M., dated September 6, 2011 (1), and anamendment thereto dated May 10, 2012 (2). 4.2Commitment Letter and Financial Covenants Letter among the Company and the First International Bank of Israel, B.M., dated September 6, 2011(1), an amendment thereto dated April 15, 2012 (2), and an amendment thereto dated December 3, 2013 (each translated from Hebrew) 4.3Share Purchase Agreement by and among Perion Network Ltd., SweetIM Ltd., SweetIM Technologies Ltd., the Shareholders of SweetIM Ltd. andNadav Goshen as Shareholders’ Agent, dated as of November 7, 2012, and Amendment No. 1, dated as of November 30, 2012. (2) 4.4Registration Rights Agreement among the Company and the investors listed therein, dated as of November 7, 2012. (2) 4.5Share Purchase Agreement by and among Perion Network Ltd., Conduit Ltd. and ClientConnect Ltd., dated as of September 16, 2013. (3) 4.6Form of Standstill Agreement between Perion Network Ltd. and certain shareholders thereof, dated as of September 16, 2013. (3) 4.7Form of Registration Rights Undertaking of the Company dated January 2, 2014. (3) 4.8Search Services Agreement by and between Conduit Ltd. and Microsoft Online, Inc., dated November 19, 2010, as amended on May 11, 2011.* 4.9Perion 2003 Israeli Share Option Plan and U.S. Addendum. (2) 4.10Perion Equity Incentive Plan. (3) 4.11 Compensation Policy for Directors and Officers, adopted November 18, 2013. (3) 8 List of subsidiaries. 12.1Certification required by Rule 13a-14(a) or Rule 15d-14(a) executed by the Chief Executive Officer of the Company. 12.2Certification required by Rule 13a-14(a) or Rule 15d-14(a) executed by the Chief Financial Officer of the Company. 13.1 Certification required by Rule 13a-14(b) or Rule 15d-14(b) and Section 1350 of Chapter 63 ofTitle 18 of the United States Code. 13.2 Certification required by Rule 13a-14(b) or Rule 15d-14(b) and Section 1350 of Chapter 63 ofTitle 18 of the United States Code. 15.1 Consent of Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global, Independent Auditors. 101The following financial information from Perion Network Ltd.’s Annual Report on Form 20-F for the year ended December 31, 2013, formatted inXBRL (eXtensible Business Reporting Language): (i) Consolidated Balance Sheets at December 31, 2012 and 2013; (ii) Consolidated Statements ofIncome for the years ended December 31, 2011, 2012 and 2013; (iii) Consolidated Statements of Comprehensive Income for the years endedDecember 31, 2011, 2012 and 2013; (iv) Statements of Changes in Shareholders’ Equity and Comprehensive Income for the years ended December31, 2011, 2012 and 2013; (v) Consolidated Statements of Cash Flows for the years ended December 31, 2011, 2012 and 2013; and (vi) Notes toConsolidated Financial Statements. (4)___________________________ (1)Previously filed with the SEC on March 22, 2012 as an exhibit to our annual report on Form 20-F, and incorporated herein by reference. (2)Previously filed with the SEC on April 29, 2013 as an exhibit to our annual report on Form 20-F, and incorporated herein by reference. (3)Previously filed with the SEC on October 15, 2013 as an exhibit to our Report on Form 6-K, and incorporated herein by reference. . (4)In accordance with Rule 406T of Regulation S-T, the information in Exhibit 101 is furnished and deemed not filed or a part of a registration statement orprospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, is deemed not filed for purposes of Section 18 of the Exchange Act of 1934,and otherwise is not subject to liability under these sections and shall not be incorporated by reference into any registration statement or other documentfiled under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing. *Confidential treatment was requested with respect to certain portions of this exhibit pursuant to 17.C.F.R. §§ 230.406 and 200.83. Omitted portions werefiled separately with the SEC. 82 PERION NETWORK LTD. AND ITS SUBSIDIARIESCONSOLIDATED FINANCIAL STATEMENTSAS OF DECEMBER 31, 2013IN U.S. DOLLARSINDEX Page Reports of Independent Registered Public Accounting FirmF-2 - F-4 Consolidated Balance Sheets as of December 31, 2012 and 2013F-5 - F-6 Consolidated Statements of Incomefor the Years Ended December 31, 2011, 2012 and 2013F-7 Consolidated Statements of comprehensive incomefor the Years Ended December 31, 2011, 2012 and 2013F-8 Statements of Changes in Shareholders' Equityfor the Years Ended December 31, 2011, 2012 and 2013F-9 Consolidated Statements of Cash Flowsfor the Years Ended December 31, 2011, 2012 and 2013F-10 - F-11 Notes to Consolidated Financial StatementsF-12 - F-43  REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRMTo the Shareholders and Board of Directors ofPERION NETWORK LTD.We have audited the accompanying consolidated balance sheets of Perion Network Ltd. ("the Company") and its subsidiaries as of December 31, 2012 and2013, and the related consolidated statements of income, comprehensive income, changes in shareholders' equity and cash flows for each of the three years inthe period ended December 31, 2013. These financial statements are the responsibility of the Company's management. Our responsibility is to express anopinion on these financial statements based on our audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standardsrequire that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An auditincludes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit includes assessing the accountingprinciples used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our auditsprovide a reasonable basis for our opinion. In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position ofthe Company and its subsidiaries as of December 31, 2012 and 2013, and the consolidated results of their operations and their cash flows for each of the threeyears in the period ended December 31, 2013, in conformity with U.S. generally accepted accounting principles. We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company's internalcontrol over financial reporting as of December 31, 2013, based on criteria established in Internal Control-Integrated Framework issued by the Committee ofSponsoring Organizations of the Treadway Commission and our report dated April 10, 2014 expressed an unqualified opinion thereon. /s/ KOST FORER GABBAY & KASIERERTel-Aviv, IsraelKOST FORER GABBAY & KASIERERApril 10, 2014A Member of Ernst & Young Global F - 2 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRMTo the Shareholders and Board of Directors ofPERION NETWORK LTD.We have audited Perion Network Ltd.'s ("the Company") internal control over financial reporting as of December 31, 2013, based on criteriaestablished in Internal Control–Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission ("the COSOcriteria"). The Company's management is responsible for maintaining effective internal control over financial reporting and for its assessment of theeffectiveness of internal control over financial reporting included in the accompanying Management's Annual Report on internal control over financialreporting. Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit. We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standardsrequire that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained inall material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weaknessexists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures aswe considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion. A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financialreporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internalcontrol over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately andfairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary topermit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the companyare being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regardingprevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financialstatements.Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of anyevaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degreeof compliance with the policies or procedures may deteriorate. F - 3 In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2013, basedon the COSO criteria.We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidatedbalance sheets of the Company and its subsidiaries as of December 31, 2013 and 2012, and the related consolidated statements of income, comprehensiveincome, changes in shareholders' equity and cash flows for each of the three years in the period ended December 31, 2013 and our report dated April 10, 2014expressed an unqualified opinion thereon. /s/ KOST FORER GABBAY & KASIERERTel-Aviv, IsraelKOST FORER GABBAY & KASIERERApril 10, 2014A Member of Ernst & Young Global F - 4 PERION NETWORK LTD. AND ITS SUBSIDIARIESCONSOLIDATED BALANCE SHEETSU.S. dollars in thousands As of December 31, 2012 2013 Assets Current assets: Cash and cash equivalents $21,762 $23,364 Restricted cash 10,260 1,837 Trade receivables (net of allowance for doubtful accounts andsales reserves in a total amount of $ 108 and $ 192 in 2012 and2013, respectively) 10,246 18,665 Other receivables and prepaid expenses 5,424 3,719 Total current assets 47,692 47,585 Property and equipment, net 1,522 1,377 Other intangible assets, net 35,295 27,040 Goodwill 37,435 37,435 Other assets 1,215 1,438 Total assets $123,159 $114,875 The accompanying notes are an integral part of the consolidated financial statements. F - 5 PERION NETWORK LTD. AND ITS SUBSIDIARIESCONSOLIDATED BALANCE SHEETSU.S. dollars in thousands As of December 31, 2012 2013 Liabilities and shareholders' equity Current liabilities: Current maturities of long term debt $2,300 $2,300 Trade payables 9,560 13,900 Deferred revenues 5,132 9,052 Payment obligation related to acquisition 20,317 8,773 Accrued expenses and other liabilities 14,679 16,420 Total current liabilities 51,988 50,445 Long-term debt 6,550 4,250 Contingent purchase consideration 6,078 - Other long term liabilities 3,833 3,610 Total liabilities 68,449 58,305 Commitments and contingent liabilities Shareholders' equity: Ordinary shares of NIS 0.01 par value - Authorized: 40,000,000 and120,000,000 shares at December 31, 2012 and 2013, respectively; Issuedand outstanding: 12,064,510 and 12,501,237 shares at December 31, 2012and 2013, respectively 28 29 Additional paid-in capital 45,069 46,618 Retained earnings 10,615 10,925 Treasury stock (1,002) (1,002) Total shareholders' equity 54,710 56,570 Total liabilities and shareholders' equity $123,159 $114,875 The accompanying notes are an integral part of the consolidated financial statements. F - 6 PERION NETWORK LTD. AND ITS SUBSIDIARIESCONSOLIDATED STATEMENTS OF INCOMEU.S. dollars in thousands (except per share data) Year ended December 31, 2011 2012 2013 Revenues: Search $25,466 $38,061 $59,038 Products 7,191 17,574 17,818 Advertising and other 2,816 4,588 10,292 35,473 60,223 87,148 Cost of revenues 2,840 5,230 11,440 Gross profit 32,633 54,993 75,708 Operating expenses: Research and development, net 7,453 10,735 13,393 Selling and marketing 12,984 29,517 43,358 General and administrative 7,649 8,560 15,077 Total operating expenses 28,086 48,812 71,828 Operating income 4,547 6,181 3,880 Financial income (expense), net 1,293 (174) ( 1,233) Income before taxes on income 5,840 6,007 2,647 Taxes on income 172 2,473 2,337 Net income $5,668 $3,534 $310 Net earnings per share: Basic $0.58 $0.35 $0.03 Diluted $0.57 $0.34 $0.02 The accompanying notes are an integral part of the consolidated financial statements. F - 7 PERION NETWORK LTD. AND ITS SUBSIDIARIESCONSOLIDATED STATEMENT OF COMPREHENSIVE INCOMEU.S. dollars in thousands Year ended December 31, 2011 2012 2013 Net income $5,668 $3,534 $310 Other comprehensive income: Reclassification adjustments to income on marketable securities, net of tax (100) - - Other comprehensive income, net of tax (100) - - Comprehensive income $5,568 $3,534 $310 F - 8 PERION NETWORK LTD. AND ITS SUBSIDIARIESSTATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITYU.S. dollars in thousands Share Capital Additionalpaid-in capital Accumulatedothercomprehensiveincome Retainedearnings Treasury stock Totalshareholders'equity Balance as of December 31, 2010 $22 $23,734 $100 $5,298 $(1,002) $28,152 Stock based compensation expense - 1,200 - - - 1,200 Exercise of share options (*) 30 - - - 30 Dividends - - - (3,885) - (3,885)Issuance of shares related toacquisition (*) 750 - - - 750 Other Comprehensive income - - (100) - - (100)Net income - - - 5,668 - 5,668 Balance as of December 31, 2011 22 25,714 - 7,081 (1,002) 31,815 Stock based compensation expense - 1,085 - - - 1,085 Exercise of share options 1 75 - - 76 Issuance of shares related toacquisitions 5 18,195 - - - 18,200 Net income - - - 3,534 - 3,534 Balance as of December 31, 2012 28 45,069 - 10,615 (1,002) 54,710 Stock based compensation expense - 1,550 - - - 1,550 Exercise of share options 1 (1) - - - - Net income - - - 310 - 310 Balance as of December 31, 2013 $29 $46,618 $- $10,925 $(1,002) $56,570 (*) Represent amount of less than $1 F - 9 PERION NETWORK LTD. AND ITS SUBSIDIARIESCONSOLIDATED STATEMENTS OF CASH FLOWSU.S. dollars in thousands Year ended December 31, 2011 2012 2013 Operating activities: Net income $5,668 $3,534 $310 Adjustments required to reconcile net income to net cash provided by operating activities: Depreciation and amortization 1,388 3,572 10,719 Stock based compensation expense, net 1,183 1,056 1,526 Accretion of payment obligation related to acquisitions 100 177 1,131 Amortization of premium and accrued interest on marketable securities and deposits (16) - (33) Realized loss from marketable securities, net 100 - - Deferred taxes, net (1,140) (172) (356)Accrued severance pay, net (40) (3) 64 Net changes in operating assets and liabilities: Trade receivables (383) 491 (8,419)Other receivables and prepaid expenses (1,100) 1,658 1,455 Other long-term assets 60 82 110 Trade payables 108 4,035 4,340 Deferred revenues 998 (268) 3,920 Accrued expenses and other liabilities 112 2,101 1,129 Net cash provided by operating activities 7,038 16,263 15,896 Investing activities: Purchase of property and equipment (316) (662) (671)Proceeds from sale of property and equipment - - 4 Restricted cash 90 - (171)Capitalization of software development and content costs (829) (819) (1,627)Cash paid by employees on previously exercised options of acquired company - 727 - Cash paid in connection with acquisitions, net of cash acquired (21,712) (7,307) - Proceeds from sales of marketable securities 26,704 - - Investment in marketable securities (11,915) - - Net cash used in investing activities (7,978) (8,061) (2,465) The accompanying notes are an integral part of the consolidated financial statements. F - 10 PERION NETWORK LTD. AND ITS SUBSIDIARIESCONSOLIDATED STATEMENTS OF CASH FLOWSU.S. dollars in thousands Year ended December 31, 2011 2012 2013 Financing activities: Exercise of share options 30 76 - Payments made in connection with acquisitions - (6,626) (9,529)Proceeds from long-term loans - 10,000 - Repayment of long-term loans - (1,150) (2,300)Dividend paid (3,885) - - Net cash provided by (used in) financing activities (3,855) 2,300 (11,829) Increase (decrease) in cash and cash equivalents (4,795) 10,502 1,602 Cash and cash equivalents at beginning of year 16,055 11,260 21,762 Cash and cash equivalents at end of year $11,260 $21,762 $23,364 Supplemental disclosure of cash flow activities: Cash paid during the year for: Income taxes $3,200 $2,828 $6,131 Interest paid $- $291 $363 Supplemental disclosure of non-cash investing activities: Issuance of shares in connection with the acquisitions 750 18,200 - Stock-based compensation that was capitalized as part of capitalization of software development costs 17 29 24 The accompanying notes are an integral part of the consolidated financial statements. F - 11 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 1:-GENERALPerion Network Ltd. ("Perion") and its wholly-owned subsidiaries (collectively referred to as the "Company"), is a digital media company thatprovides products and services to consumers, focusing on second wave adopters. The Company generates revenues primarily through search,the sale of premium products and services, and advertising. The Company’s products include primarily: IncrediMail, a communication client;Smilebox, a photo sharing and social expression product and service; and Sweet IM, an instant messaging application.The Company was incorporated under the laws of Israel in 1999 and commenced operations in 2000. On January 2, 2014 the Company completed the acquisition with Client Connect (refer to note 14 for further discussion). In connection withthe acquisition, the Company incurred expenses in the amount of $6,200. These expenses are included in the general and administrationexpenses.Commencing in 2014, the ClientConnect acquisition will be reflected in the Company's financial statements as reverse acquisition of all ofPerion's outstanding shares and options by ClientConnect in accordance with Accounting Standards Codification Topic 805, "BusinessCombinations," ("ASC 805") using the acquisition method of accounting whereby ClientConnect will be deemed the accounting acquirer andthe Company will be deemed the accounting acquiree. In accordance with the ASC 805 presentation requirement, following the acquisition,the Company's 2014 financial statements will include Clientconnect's comparative numbers, namely, consolidated balance sheets as ofDecember 31, 2013, and the related consolidated statements of income, comprehensive income, changes in shareholders' equity and cashflows for each of the two years in the period ended December 31, 2013. NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES a.Use of estimates:The preparation of the consolidated financial statements in conformity with U.S. generally accepted accounting principles requiresmanagement to make estimates, judgments and assumptions. The Company's management believes that the estimates, judgments andassumptions used are reasonable based upon information available at the time they are made. These estimates, judgments andassumptions can affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the dates ofthe financial statements, and the reported amounts of revenue and expenses during the reporting period. Actual results could differ fromthose estimates. On an ongoing basis, the Company's management evaluates estimates, including those related to fair values and usefullives of intangible assets, fair values of stock-based awards, income taxes, and contingent liabilities. Such estimates are based onhistorical experience and on various other assumptions that are believed to be reasonable, the results of which form the basis formaking judgments about the carrying values of assets and liabilities. b.Financial statements in U.S. dollars:The reporting currency of the Company is the U.S. dollar. Most of the Company’s revenues are generated in U.S. dollars ("dollar"). Inaddition, a substantial portion of the Company’s costs are incurred in dollars. The Company's management believes that the dollar isthe currency of the primary economic environment in which it operates. Thus, the Company’s functional currency is the dollar.Accordingly, monetary accounts maintained in currencies other than the dollar are remeasured into dollars, in accordance withAccounting Standards Codification ("ASC") 830, "Foreign Currency Matters". All transaction gains and losses of the remeasuredmonetary balance sheet items are reflected in the statement of income as financial income or expenses, as appropriate. F - 12 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) c.Principles of consolidation:The consolidated financial statements include the accounts of Perion and its subsidiaries. Intercompany balances and transactions havebeen eliminated upon consolidation. d.Cash equivalents:The Company considers short-term unrestricted highly liquid investments that are readily convertible into cash, purchased withoriginal maturities of three months or less to be cash equivalents. e.Restricted cash: Restricted cash as of December 31, 2012 and December 31, 2013 is primarily due to the payment to former shareholders of SweetIM(refer to Note 3 for further details). f.Property and equipment:Property and equipment are stated at cost, net of accumulated depreciation. Depreciation is calculated using the straight-line methodover the estimated useful lives of the assets at the following annual rates: %Computers and peripheral equipment33Office furniture and equipment7 - 15Leasehold improvements are depreciated using the straight-line method over the term of the lease or the estimated useful life of theimprovements, whichever is shorter. g.Impairment of long-lived assets and intangible assets subject to amortization:Property and equipment and intangible assets subject to amortization are reviewed for impairment in accordance with ASC 360,"Accounting for the Impairment or Disposal of Long-Lived Assets", whenever events or changes in circumstances indicate that thecarrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of thecarrying amount of an asset to the future undiscounted cash flows expected to be generated by the assets. If such assets are consideredto be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fairvalue of the assets. For each of the three years in the period ended December 31, 2013, no impairment losses have been identified. In determining the fair values of long-lived assets for purpose of measuring impairment, Company's assumptions include those thatmarket participants will consider in valuations of similar assets. F - 13 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) h.Goodwill and other intangible assets:Goodwill reflects the excess of the purchase price of business acquired over the fair value of net assets acquired. Goodwill is notamortized but instead is tested for impairment at least annually or more frequently if events or changes in circumstances indicate thatthe carrying value may be impaired.The Company operates in one operating segment and this segment comprises the only reporting unit In accordance with ASC No. 350 the Company performs an annual impairment test at December 31 each year. The first step, identifyinga potential impairment, compares the fair value of the reporting unit with its carrying amount. If the carrying amount exceeds its fairvalue, the second step would need to be performed; otherwise, no further step is required. The second step, measuring the impairmentloss, compares the implied fair value of the goodwill with the carrying amount of the goodwill. Any excess of the goodwill carryingamount over the applied fair value is recognized as an impairment loss, and the carrying value of goodwill is written down to fairvalue. During the years ended December 31, 2011, 2012 and 2013, no impairment losses were recorded. Intangible assets that are not considered to have an indefinite useful life are amortized over their estimated useful lives, which rangefrom 3 to 10.25 years. The acquired customer arrangements, technology and logo are amortized over their estimated useful lives inproportion to the economic benefits realized. This accounting policy results in accelerated amortization of such intangible assets ascompared to the straight-line method. i.Revenue recognition:The Company generates revenues from three major sources; search related advertising, product sales and other advertising. Search related advertising revenues are generated by receiving a share of the advertising revenues from companies providing searchcapabilities and are recognized when the Company is entitled to receive the fee. Advertisers are charged and pay monthly, based on thenumber of clicks generated by users clicking on these ads. Persuasive evidence of an arrangement exists based upon a writtenagreement or purchase order with a search provider or display advertiser. Delivery occurs when a user clicks on the ad in the case of acost-per-click (CPC) arrangement, or the requisite number of impressions is displayed pursuant to a cost-per-thousand impression(CPM) arrangement. In addition, the Company also derives revenues from: (i) product sales (ii) other. Revenues from products include licensing the right touse its email software, content database, photo sharing and social expression product and e-mail anti-spam. Revenues from otherservices include search related advertising and other advertising. In accordance with ASC 605-50, "Customer Payments andIncentives", the Company accounts for cash consideration given to customers, for whom it does not receive a separately identifiablebenefit or cannot, reasonably estimate fair value, as a reduction of revenue rather than as an expense. F - 14 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) Revenues from software license products are recognized when all criteria outlined in ASC 985-605, "Software - Revenue Recognition"are met. Revenues from software license products are recognized when persuasive evidence of an agreement exists, delivery of theproduct has occurred, the fee is fixed or determinable, and collectability is probable. Company's e-mail product users may alsopurchase a license to its content database. This content database provides additional Perion Network content files in the form of emailbackground, animation sounds, graphics and e-mail notifies. Content database licensing fees are recognized over the license period.Lifetime licensing revenues were recognized over the estimated usage period of the content database. Since May 2011 the Companyno longer offers lifetime licensing. In accordance with its policy, the Company reviewed the estimated usage period of the lifetimelicensing on an ongoing basis. During 2012, the Company notified customers owning its lifetime licenses that they will no longer beable to access the Company’s site for downloading content, requesting they download all the content to their own computer. As resultof such change, the Company is no longer required to make content available under those arrangements. Therefore, the remainingdeferred revenues balance in the amount of $ 1,443 associated with these arrangements, was immediately recognized in 2012. Revenues from email anti-spam license fees, photo sharing, social expression product and service are recognized ratably over the termof the license.Deferred revenues include upfront payments received from customers, for whom revenues have not yet been recognized.Finally, the Company offers advertisers the ability to place text-based ads on its home page and website and banners in its emailclients. Advertisers are charged monthly based on the number of times a user clicks on one of the ads. The Company recognizesrevenue from advertisement at that time. In parallel with the business combination with ClientConnect, as further described in Note 14, in August 2013, the Company andConduit entered into commercial agreement. Under the agreement, the Company provides Conduit publisher services based on "payper installation" fee. The agreement was amended on November 18, 2013, effective November 1, 2013. Sales generated by theCompany under the agreement and the direct customer acquisition costs ("CAC") amounted to: AugustthroughOctober 2013 NovemberthroughDecember2013 Sales $7,166 $10,848 CAC (6,633) (7,702) Sales, net $533 $3,146 F - 15 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) Due to the proximity of the business combination and the commercial agreement, the nature of the transactions, managementconcluded that the effect of transactions with Conduit will be recorded on a net basis. Therefore, with regard to the activity during theperiod of August through October the net amount of $ 533, which were realized, are included within 2013 search revenues on thestatement of income. In light of the agreement closing in the beginning of January 2014, the net effect of November through Decembertransactions with Conduit, of $ 3,146 which was not realized on as if consolidated basis as of December 31, 2013, is included withindeferred revenues on the balance sheet. j.Cost of revenues:Cost of revenues consists primarily of salaries and related expenses, license fees, amortization of acquired technology, amortization ofcapitalized research and development costs and payments for content and server maintenance, all related to its product revenues andcommunicating with its users. The direct cost relating to search and advertising revenues is immaterial. k.Research and development costs:Research and development costs incurred in the process of software production before establishment of technological feasibility, arecharged to expenses as incurred. Costs of the production of a product master incurred subsequent to the establishment of technologicalfeasibility are capitalized according to the principles set forth in ASC 985-20, "Software - Costs of Software to Be Sold, Leased, orMarketed". Based on the Company's product development process, technological feasibility is established upon completion of thedetailed program design ("DPD") (the DPD of a computer software product that takes product function, feature, and technicalrequirements to their most detailed, logical form and is ready for coding).Costs incurred by the Company between completion of the DPD and the point at which the product is ready for general release, arecapitalized unless considered immaterial. Capitalized software development costs are amortized commencing with general product release by the straight-line method over theestimated useful life of the software product, which is generally 3 - 5 years. F - 16 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) l.Income taxes:The Company accounts for income taxes in accordance with ASC 740, "Income Taxes". This Statement prescribes the use of theliability method whereby deferred tax assets and liability account balances are determined based on differences between financialreporting and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when thedifferences are expected to reverse. The Company provides a valuation allowance, if necessary, to reduce deferred tax assets to theirestimated realizable value.The Company accounts for uncertain tax positions in accordance with ASC 740, which contains a two-step approach for recognizingand measuring uncertain tax positions. The first step is to evaluate the tax position taken or expected to be taken in a tax return bydetermining if the weight of available evidence indicates that it is more likely than not that, on an evaluation of the technical merits,the tax position will be sustained on audit, including resolution of any related appeals or litigation processes. The second step is tomeasure the tax benefit as the largest amount that is more than 50% likely to be realized upon ultimate settlement.The Company accrued interest and penalties related to unrecognized tax benefits in its financial expenses. m.Advertising costs:Advertising costs are expensed as incurred and consist primarily of customer acquisition cost. Advertising costs for each of the threeyears in the period ended December 31, 2013 amounted to $ 8,136, $ 22,270 and $ 32,561, respectively. n.Concentrations of credit risk:Financial instruments that potentially subject the Company to a concentration of credit risk consist primarily of cash and cashequivalents, restricted cash and trade receivables.The majority of the Company’s cash and cash equivalents and restricted cash are invested in dollar instruments with major banks inIsrael and the U.S. deposits in the U.S. may be in excess of insured limits and are not insured in other jurisdictions. Generally, thesedeposits may be redeemed upon demand and, therefore, bear minimal risk. The Company is subject to a low amount of credit risk with respect to sales of the Company’s software products and content database,as these sales are primarily obtained through credit card sales. The Company’s major customers are financially sound, and theCompany believes low credit risk is associated with these customers. To date, the Company has not experienced any material bad debtlosses. F - 17 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) o.Severance pay:The Company's liability for severance pay is calculated pursuant to Israel's Severance Pay Law based on its employees' most recentmonthly salaries, multiplied by the number of years of their employment, or a portion thereof, as of the balance sheet date.This liability is fully provided for by monthly deposits in insurance policies and by an accrual.The deposited funds include profits (losses) accumulated up to the balance sheet date. The deposited funds may be withdrawn onlyupon the fulfillment of the obligation pursuant to Israel's Severance Pay Law or labor agreements. The Company's agreements with employees in Israel, joining the Company since February 2, 2008, are in accordance with section 14 ofthe Severance Pay Law, 1963, where the Company's contributions for severance pay shall be instead of its severance liability. Uponcontribution of the full amount of the employee's monthly salary, and release of the policy to the employee, no additional calculationsshall be conducted between the parties regarding the matter of severance pay and no additional payments shall be made by theCompany to the employee. Further, the related obligation and amounts deposited on behalf of such obligation are not stated on thebalance sheet, as the Company is legally released from obligation to employees once the deposit amounts have been paid.Severance expenses for the years ended December 31, 2011, 2012 and 2013 amounted to $ 586, $ 589 and $ 992, respectively. p.Net earnings per ordinary share:Basic net earnings per ordinary shares are computed based on the weighted average number of ordinary shares outstanding during eachyear. Diluted net earnings per ordinary share are computed based on the weighted average number of ordinary shares outstandingduring each year, plus dilutive potential ordinary shares considered outstanding during the year, in accordance with ASC 260,"Earnings Per Share".The weighted average number of ordinary shares related to the outstanding options and restricted shares excluded from the calculationsof diluted net earnings per ordinary share, as these securities are anti-dilutive, was 1,266,919, 1,315,106 and 522,281 for the yearsended December 31, 2011, 2012 and 2013, respectively. F - 18 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) q.Accounting for stock-based compensation:The Company accounts for stock-based compensation under ASC 718, "Compensation - Stock Compensation", which requires themeasurement and recognition of compensation expense based on estimated fair values for all share-based payment awards made toemployees and directors.ASC 718 requires companies to estimate the fair value of equity-based payment awards on the date of grant using an option-pricingmodel. The value of the portion of the award that is ultimately expected to vest is recognized as an expense over the requisite serviceperiods in the Company's consolidated statement of income. ASC No. 718 requires forfeitures to be estimated at the time of grant andrevised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.The Company recognizes compensation expenses for the value of its awards, which have graded vesting based on service conditions,using the straight line method, over the requisite service period of each of the awards, net of estimated forfeitures. Estimated forfeituresare based on actual historical pre-vesting forfeitures. The Company estimates the fair value of standard stock options granted using the Binomial option-pricing model. The option-pricingmodels require a number of assumptions, of which the most significant are; volatility and the expected option term. Expected volatilitywas calculated based upon actual historical stock price movements. The expected option term was calculated based on the Company’sassumptions of early exercise multiples which were calculated based on comparable companies and termination exit rate which wascalculated based on actual historical data. The expected option term represents the period that the Company’s stock options areexpected to be outstanding. The risk-free interest rate is based on the yield from U.S. Treasury zero-coupon bonds with an equivalentterm. The fair value of the RSU's is based on the market value of the underlying shares at the date of grant. In November 2010 the Company's Board decided to change its dividend policy so that beginning with earnings of 2011 and beyond,the Company does not intend to declare and distribute any dividends. F - 19 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) The fair value of the Company's stock options granted to employees and directors was estimated using the following assumptions: Year ended December 31, 2011 2012 2013 Risk-free interest rate2.23% 0.75% 1.04%Expected volatility47.31%-65.27% 45.60%-61.90% 45.57% - 57.42%Weighted average volatility56.29% 53.76% 51.49%Expected term (years)3.75 4.09 3.80 Dividend yield0.00% 0.00% 0.00% r.Derivative instruments:The Company accounts for derivatives and hedging based on ASC No. 815, "Derivatives and Hedging". ASC No. 815 requires theCompany to recognize all derivatives on the balance sheet at fair value. The accounting for changes in the fair value (i.e., gains orlosses) of a derivative instrument depends on whether it has been designated and qualifies as part of a hedging relationship and further,on the type of hedging relationship.In order to reduce the impact of changes in foreign currency exchange rates on its results, the Company enters into foreign currencyexchange forward contracts and options contracts to purchase and sell foreign currencies to hedge a portion of its foreign currency netexposure resulting from payroll expenses denominated in NIS.These instruments were not designated as cash flow hedge as defined by ASC 815, "Derivative and Hedging" and, therefore, theCompany recognized the changes in fair value of these instruments in the statement of income as financial income or expense, asincurred. Gains or losses on these derivatives, which partially offset the foreign currency impact from the underlying exposures, andamounted to $ (25), $ 238 and $ 300 for the years ended December 31, 2011, 2012 and 2013, respectively.The notional value of the Company’s derivative instruments as of December 31, 2012 and 2013 amounted to $ 6,891 and $ 2,500,respectively. Notional values are U.S. dollar translated and calculated based on forward rates for forward contracts and based on spotrates for options. Gross notional amounts do not quantify risk or represent assets or liabilities of the Company, but are used in thecalculation of settlements under the contracts. The Company measured the fair value of these contracts in accordance with ASC No.820 and they were classified as level 2. F - 20 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) s.Fair value of financial instruments:The carrying amounts of financial instruments carried at cost, including cash and cash equivalents, restricted cash, trade receivables,other receivables, trade payables and other liabilities approximate their fair value due to the short-term maturities of such instruments.The Company follows the provisions of ASC 820, "Fair Value Measurements and Disclosures". Under this standard, fair value isdefined as the price that would be received to sell an asset or paid to transfer a liability (i.e., the "exit price") in an orderly transactionbetween market participants at the measurement date.In determining fair value, the Company uses various valuation approaches. ASC 820 establishes a hierarchy for inputs used inmeasuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that themost observable inputs be used when available. Observable inputs are inputs that market participants would use in pricing the asset orliability developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs thatreflect the Company's assumptions about the assumptions market participants would use in pricing the asset or liability developedbased on the best information available in the circumstances. The hierarchy is broken down into three levels based on the observabilityof inputs as follows: ·Level 1 - Valuations based on quoted prices in active markets for identical assets that the Company has the ability to access. ·Level 2 - Valuations based on one or more quoted prices in markets that are not active or for which all significant inputs areobservable, either directly or indirectly. ·Level 3 - Valuations based on inputs that are unobservable and significant to the overall fair value measurement. F - 21 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) The following table present assets and liabilities measured at fair value on a recurring basis at December 31, 2013 and 2012: 2013 Fair value measurements using input type Level 1 Level 2 Level 3 Total Cash equivalents: Money market funds $10 $- $- $10 Other receivables and prepaid expenses: Derivative assets - 113 - 113 Total financial assets 10 113 - 123 Payment obligation related to acquisition: - - 7,239 7,239 Total financial liabilities $- $- $7,239 $7,239 2012 Fair value measurements using input type Level 1 Level 2 Level 3 Total Cash equivalents: Money market funds $10 $- $- $10 Other receivables and prepaid expenses: Derivative assets - 248 - 248 Total financial assets 10 248 - 258 Payment obligation Sweet IM former shareholders: - - 16,427 16,427 Total financial liabilities $- $- $16,427 $16,427 t.Treasury shares:In the past the Company repurchased its Ordinary shares on the open market and holds those shares as treasury shares. The Companypresents the cost to repurchase treasury shares as a reduction of shareholders' equity. F - 22 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 2:-SIGNIFICANT ACCOUNTING POLICIES (Cont.) u.Comprehensive income:The Company accounts for comprehensive income in accordance with ASC 220, "Comprehensive Income". This statement establishesstandards for the reporting and display of comprehensive income and its components in a full set of general purpose financialstatements. Comprehensive income generally represents all changes in shareholders' equity during the period except those resultingfrom investments by, or distributions to, shareholders. The Company determined that its items of other comprehensive income relatesto unrealized gains and losses on available for sale securities. v.Business combinations:The Company accounted for business combination in accordance with ASC No. 805, "Business Combinations". ASC No. 805 requiresrecognition of assets acquired, liabilities assumed, and any non-controlling interest at the acquisition date, measured at their fair valuesas of that date. Any excess of the fair value of net assets acquired over purchase price and any subsequent changes in estimatedcontingencies are to be recorded in earnings. In addition, changes in valuation allowance related to acquired deferred tax assets and inacquired income tax position are to be recognized in earnings.Acquisition related costs are expensed to the statement of income in the period incurred.NOTE 3:-ACQUISITIONS a.Acquisition of Sweet IM Ltd.On November 30, 2012 ("Closing Date") the Company completed the acquisition of 100% of the shares of Sweet IM Ltd. ("SweetIM"),an Israeli-based consumer internet company that produces a variety of applications. The financial results of SweetIM are included inthe consolidated financial statements from the Closing Date. The total consideration was composed as follows: ·$ 13,054 in cash, including $ 3,014 for working capital acquired from Sweet IM; ·1,990,000 ordinary shares of the Company issued at closing for total value of $17,863, which considered the marketrestrictions on these shares; ·$ 7,500 in cash ("Second installment") subject to certain adjustments, payable within 12 months following the Closing Date(December 2013). In connection with this consideration, the Company recorded a $ 7,324 liability; and ·A milestones-based contingent cash payment of up to $ 7,500 payable in May 2014. In connection with this contingentpayment consideration, the Company recorded at the Closing Date, an estimated liability of $ 5,992. (Refer to note 8b forfurther details) F - 23 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data)NOTE 3:- ACQUISITIONS (Cont.) In addition, the Company incurred acquisition related costs in a total amount of $ 1,593, which are included in general andadministrative expenses for the year ended December 31, 2012. Acquisition related costs include legal, accounting fees and other costsdirectly related to the acquisition.Prior to the acquisition of SweetIM Ltd. its board of directors approved a cash dividend of $ 13,000 (the "Dividend"). However, theDividend was not distributed to the shareholders prior to closing of the transaction. As part of the Share Purchase Agreement (the"SPA") between the Company and SweetIM's shareholders, it was agreed that upon request by the designated representative ofSweetIM's shareholders to distribute the Dividend, the Company may withhold certain amounts from such an amount, including onaccount of certain tax liabilities of SweetIM, and distribute the balance. Upon execution of the SPA, the Company estimated such taxliabilities in an amount of $ 3,076. The balance of $ 9,960 was classified previously as restricted cash by the Company. In December 2013, the Company signed a final tax assessment agreement with the Israeli Tax Authorities with respect to SweetIM's taxliabilities for the years 2008-2012 (the "Tax Agreement"), in the amount of $ 1,692 (the "Tax Agreement Amount"). In June 2013, the Company paid an additional $ 2,711 to SweetIM's shareholders pursuant to the terms of the SPA, as a result of aworking capital adjustment. Pursuant to the terms of the SPA, the Company was obligated to pay SweetIM's shareholders a second installment in December 2013,on account of the purchase price, in an overall amount of $ 7,500 (the "Second Installment").The Company and the representative of SweetIM's shareholders agreed to deduct the Tax Agreement Amount from the SecondInstallment instead of from the Dividend. As a result thereof, the Company paid on account of the Second Installment, an amount of$5,572 ($ 7,500 minus the Tax Agreement Amount and other adjustments).In December 2013, the Company paid $ 11,500 to SweetIM's shareholders on account of the Dividend. The balance of the Dividend inthe amount $ 1,500 million still remains with the Company and is included within restricted cash.The primary reasons for this acquisition include; SweetIM’s back-end systems, the talent and professional background of itsemployees, and its product suite, so as to include other consumer products that bear similar characteristics appealing to its uniquedemographic segment. A significant amount of the acquisition was recorded as goodwill due to the synergies with SweetIM. Under business combination accounting, the total purchase price was allocated to Sweet IM’s net tangible and intangible assets basedon their estimated fair values as set forth below. The excess of the purchase price over the net tangible and identifiable intangible assetswas recorded as goodwill. Cash 2,733 Restricted cash 10,260 Trade receivables 7,473 Other receivables and prepaid expenses 1,253 Property and equipment 216 Long-term prepaid expenses and other 70 Trade payables (2,318)Accrued expenses and other liabilities (5,148)Payment obligation related to acquisition (9,958)Intangible assets 30,756 Deferred tax liability (3,786)Goodwill 12,682 Total purchase price 44,233 F - 24 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data)NOTE 3:- ACQUISITIONS (Cont.) Intangible assets: In performing the purchase price allocation, the Company considered, among other factors, analysis of historical financial performance,highest and best use of the acquired assets and estimates of future performance of SweetIM's products. The fair value of intangibleassets was based on market participant approach to valuation, performed by a third party valuation firm using estimates andassumptions provided by management. The following table sets forth the components of intangible assets associated with SweetIMacquisition: Fair value Useful life Technology $20,066 5 years Logo 5,242 4 years IP R&D 5,448 (*) Total intangible assets $30,756 (*) Will be determined upon completion of the development The following unaudited condensed combined pro forma information for the years ended December 31, 2011 and 2012, gives effect tothe acquisition of SweetIM as if the acquisition had occurred on January 1, 2011. The pro forma information is not necessarilyindicative of the results of operations, which actually would have occurred if the acquisition had been consummated on that date, nordoes it purport to represent the results of operations for future periods. For the purposes of the pro forma information, the Company hasassumed that net income includes additional amortization of intangible assets related to the acquisition of $ 6,484 and $ 6,345 in 2011and 2012, respectively and related tax effects . Year ended December 31, 2011 2012 Unaudited Unaudited Revenues $51,190 $79,254 Net income $1,154 $4,887 Basic earnings per share $0.12 $0.48 Diluted earnings per share $0.12 $0.47 F - 25 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data)NOTE 3:- ACQUISITIONS (Cont.) b.Acquisition of Smilebox Inc On August 31, 2011, the Company completed the acquisition of all of the outstanding shares of Smilebox Inc. ("Smilebox"). TheCompany included the financial results of Smilebox in its consolidated financial statements from the date of acquisition. Under thePurchase Agreement, the total consideration is composed of cash and Ordinary shares of the Company, as follows: ·$ 24,269 in cash; ·128,538 Ordinary shares of the Company issuable at closing at fair value of $ 750; ·$ 7,000 in cash and in Ordinary shares of the Company (subject to certain adjustments), payable within 7 months followingthe closing (March 2013). In connection with this consideration, the Company recorded a $ 6,474 liability at closing. Thisamount was paid in full in 2013, including $ 6,266 paid in cash and 65,720 shares issued at value of $ 337 and; ·A milestone-based contingent cash and ordinary shares of the Company payment ("Contingent Payment") of up to $ 8,000payable in September 2013. The Company recognized a liability of zero with respect to this Contingent Payment, whichrepresents its fair value. No payment was made in September 2013 as the milestones were not met. In addition, the Company incurred acquisition related costs in a total amount of $ 1,069, which are included in general andadministrative expenses for the year ended December 31, 2011.Smilebox provides a subscription allowing people to connect with family and friends in a creative and personal way. Smilebox enableusers to personalize hundreds of unique, multimedia designs with their photos, videos, and music and then share them via print, email,blog or DVD. The main reason for this acquisition was to enrich the Company's product suite to include other consumer products thatbear similar characteristics appealing to its unique demographic segment. A significant amount of the acquisition was recorded asgoodwill due to the synergies with Smilebox.Under business combination accounting, the total purchase price was allocated to Smilebox’s net tangible and intangible assets basedon their estimated fair values as set forth below. The excess of the purchase price over the net tangible and identifiable intangible assetswas recorded as goodwill. F - 26 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data)NOTE 3:- ACQUISITIONS (Cont.) Cash $ 2,100 Trade receivables 87 Other receivables and prepaid expenses 616 Property and equipment 191 Long-term prepaid expenses and other 449 Trade payables (1,268) Accrued expenses and other liabilities (1,171) Deferred revenues (622) Intangible assets 6,358 Goodwill 24,753 Total purchase price $ 31,493 Intangible assets:In performing the purchase price allocation, the Company considered, among other factors, analysis of historical financial performance,highest and best use of the acquired assets and estimates of future performance of Smilebox's products. The fair value of intangibleassets was based on market participant approach to valuation, performed by a third party valuation firm using estimates andassumptions provided by management. The following table sets forth the components of intangible assets associated with Smileboxacquisition: Fair value Useful life Customer relationships $ 1,488 4.3-6.3yearsTechnology 3,000 3 yearsTrade name 1,870 10.25 years Total intangible assets $ 6,358 NOTE 4:- OTHER RECEIVABLES AND PREPAID EXPENSES December 31, 2012 2013 Government authorities $3,661 $2,672 Prepaid expenses 1,079 779 Deferred tax asset, net 360 110 Other 324 158 $5,424 $3,719 F - 27 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 5:- PROPERTY AND EQUIPMENT, NET December 31, 2012 2013 Cost: Computers and peripheral equipment $3,745 $4,220 Office furniture and equipment 670 796 Leasehold improvements 618 677 5,033 5,693 Accumulated depreciation 3,511 4,316 Property and equipment, net $1,522 $1,377 Depreciation expenses totaled $ 588, $ 657 and $ 813, for the years ended December 31, 2011, 2012 and 2013, respectively. During 2012 the Company recorded a reduction of $ 846 to the cost and accumulated depreciation for fully depreciated equipment no longerin use. During 2013 the Company recorded a reduction of $ 11 to the cost and a reduction of $ 8 to accumulated depreciation for depreciatedequipment no longer in use. NOTE 6:- GOODWILL AND OTHER INTANGIBLE ASSETS, NET a.Goodwill: The changes in the carrying amount of goodwill for the years ended December 31,2012 and 2013 are as follows: 2012 2013 Balance as of January 1 $24,753 $37,435 Changes during year 12,682 - Balance as of December 31 $37,435 $37,435 F - 28 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 6:- GOODWILL AND OTHER INTANGIBLE ASSETS, NET (Cont.) b. Other intangible assets, net Useful December 31, Life 2012 2013 Original amount: Capitalized software development costs 3-5 $1,587 $3,228 Capitalized content costs and domain 3-5 556 566 Technology 3-5 23,066 23,066 Trade name 10.25 1,870 1,870 Customer relationship 4.3-6.3 1,488 1,488 Logo 5 5,242 5,242 IP R&D 5,448 5,448 39,257 40,908 Accumulated amortization: Capitalized software development costs 398 930 Capitalized content costs and domain 485 546 Technology 1,822 9,251 Trade name 243 426 Customer relationship 913 1,234 Logo 101 1,481 3,962 13,868 $35,295 $27,040 c.Amortization expense amounted to $ 800, $2,915 and $9,906 for the years ended December 31, 2011, 2012 and 2013, respectively. d.The estimated future amortization expense of other intangible assets as of December 31, 2013 is as follows: 2014 9,306 2015 8,075 2016 5,761 2017 3,184 2018 182 Thereafter 532 $ 27,040 F - 29 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 7:- ACCRUED EXPENSES AND OTHER LIABILITIES December 31, 2012 2013 Employees and payroll accruals $3,865 $3,021 Government authorities 3,812 7,046 Uncertain tax position liability (refer to note 10i) 3,952 574 Deferred tax liabilities, net 971 659 Accrued expenses and other 2,079 5,120 $14,679 $16,420 NOTE 8:-COMMITMENTS AND CONTINGENT LIABILITIES a.Lease commitments The facilities of the Company are rented under lease operating agreements that expire in 2015. The Company leases its motor vehicles andservers under cancelable operating lease agreements.Aggregate minimum lease commitments under operating leases as of December 31, 2013 were as follows:2014 1,260 2015 669 1,929 Subsequent to December 31, 2013, the Company leased additional space in Holon, Israel. The lease expires in 2024, with an option to extendfor two additional periods of 24 months. The monthly lease payment for this facility is $ 256. The Company plans to move all of its Israelipersonnel to Holon during the third quarter of 2014. Total rent expenses for the years ended December 31, 2011, 2012 and 2013 amounted to $586, $967 and $1,073, respectively. Total lease expenses for motor vehicles for the years ended December 31, 2011, 2012 and 2013 amounted to $ 349 $ 234 and $ 284,respectively. b.Contingent purchase obligation Pursuant to the terms of the SPA between the Company and SweetIM, the Company is obligated to pay SweetIM's shareholders a payment ofup to $ 7,500 in cash 18 months after closing, May 2014,if certain milestones are met. The milestones are based on the Company's revenues inthe fiscal year of 2013, and the absence of certain changes in the industry in which the Company operates. The Company believes that theterms of the SPA will require the Company to pay $2,500 with respect to the contingent payment. c.Legal Matters On November 10, 2013, the Company was served with a lawsuit filed in the Tel Aviv District Court (Economic Department) against theCompany and its directors by an individual claiming to be a holder of 150 of the Company’s ordinary shares. The plaintiff alleges certainflaws in the process, price and disclosure in connection with the ClientConnect Acquisition. The plaintiff requested that the court certify thelawsuit as a valid class action, a declaratory judgment confirming the plaintiff's allegations and certain remuneration for the purportedplaintiff, including legal fees. The Company believes that the complaint is without merit and plan to defend against it vigorously. NOTE 9:-LONG-TERM LOAN a.On May 17, 2012 the Company entered into Loan Agreements (the "Agreements"), with two Israeli Banks (the "Banks"), based onwhich the Company borrowed a total of $ 10,000. The Agreements contain various provisions including a pledge of all the Company’s assets under a floating charge, compliance withcertain financial covenants, restrictive covenants, including negative pledges, and other commitments, typically contained in facilityagreements of this type. In December 2013, the Company amended the agreement with one of the Banks to remove one of the financialcovenants. As of December 31, 2013, the Company was in compliance with all covenants. The loans are repaid in 16 and 20 equal quarterly installments, respectively starting July 17, 2012. Interest rates applicable are 4.35%and 4.64%, payable monthly starting May 17, 2012. F - 30 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 9:-LONG-TERM LOAN (Cont.) b.As of December 31, 2013, the aggregate principal annual maturities according to the loan agreement are as follows: Repayment amount 2014 (current maturities) 2,300 2015 2,300 2016 1,550 2017 400 Total 6,550 NOTE 10:-INCOME TAXES a.Tax benefits under the Israel Law for the Encouragement of Capital Investments, 1959 (the "Law"): Commencing 2011, the Company elected to apply the new Preferred Enterprise benefits. Benefits granted to a Preferred Enterpriseinclude reduced tax rates. The tax rate is 15% in 2011 and 2012, 12.5% in 2013 and 16% starting from 2014. A distribution from a Preferred Enterprise out of the "Preferred Income" would be subject to 15% withholding tax for Israeli-residentindividuals and non-Israeli residents (subject to applicable treaty rates). Pursuant to Amendment 69 to the Israeli Investment Law (“Amendment 69”), a company that elected by November 11, 2013 to pay areduced corporate tax rate as set forth in that amendment (rather than the regular corporate tax rate applicable to Approved Enterpriseincome) with respect to undistributed exempt income accumulated by the company until December 31, 2011 is entitled to distribute adividend from such income without being required to pay additional corporate tax with respect to such dividend. A company that hasso elected must make certain qualified investments in Israel over the five-year period commencing in 2013. A company that has electedto apply the amendment cannot withdraw from its election. During 2013, the Company applied the provisions of Amendment 69 to all undistributed exempt profits accrued prior to 2011 by theCompany and its Israeli subsidiary. Consequently, the Company paid ILS 6.3 million ($ 1.8) corporate tax on exempt income of ILS63.2 million ($ 18.2). This income is available to be distributed as dividends in future years with no additional corporate tax liability.As a result, the Company is required to invest ILS 4.7 million ($ 1.4) in its industrial enterprises in Israel over a five year period. Suchinvestment may be in the form of the acquisition of industrial assets (excluding real estate assets), investment in R&D in Israel, orpayroll payments to new employees to be hired by the enterprise. F - 31 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 10:-INCOME TAXES (Cont.) b.Corporate tax rates in Israel:Taxable income of Israeli companies is subject to tax at the rate of 25% in 2013 and in 2012 and 24% in 2011. On July 2013 theeconomic plan for 2013-2014 was approved. Its main purpose is to deepen collecting taxes in those years. It includes among otherfiscal changes, raising taxable income of Israeli companies from 25% to 26.5% in 2014 and onwards. c.Income taxes of non-Israeli subsidiaries: Non-Israeli subsidiaries are taxed according to the tax laws in their respective countries of residence. d.Tax reports filed by the Company and its subsidiaries in Israel through the year ended December 31, 2011 are considered final. The U.Stax returns of the U.S subsidiaries Smilebox and Incredimail Inc. remain subject to examination by the U.S tax authorities for the taxyears beginning on December 31, 2010. F - 32 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 10:-INCOME TAXES (Cont.) e.Tax loss carry-forwards:The Company has a Net operating loss carry-forwards in the United States as of December 31, 2013 of $ 14,800. Net operating losses in the U.S. may be carried forward through periods which will expire in the years starting from 2026 up to 2031.Utilization of U.S. net operating losses may be subject to substantial annual limitation due to the "change in ownership" provisions ofthe Internal Revenue Code of 1986 and similar state provisions. The annual limitation may result in the expiration of net operatinglosses before utilization. f.Deferred tax assets, net:Deferred taxes reflect the net tax effect of temporary differences between the carrying amounts of assets and liabilities for financialreporting purposes and the amounts used for tax purposes. Components of the Company's deferred tax assets (liabilities) are as follows: December 31, 2012 2013 Deferred tax assets: Net operating loss carry forwards $5,498 $4,931 Other 500 920 Deferred tax assets, before valuation allowance 5,998 5,851 Valuation allowance (3,952) (3,984) Total deferred tax assets, net of valuation allowance 2,046 1,867 Deferred tax liabilities: Intangible assets (5,248) (4,523)Capitalized software development costs (148) (338) Total deferred tax liabilities (5,396) (4,861) Deferred tax liability, net $(3,350) $(2,994) F - 33 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 10:-INCOME TAXES (Cont.) Domestic: December 31, 2012 2013 Current deferred tax asset, net $360 $110 Current deferred tax liability (971) (659)Non-current deferred tax asset, net 140 73 Long-term deferred tax liability (2,879) (2,518) $(3,350) $(2,994) Current deferred tax assets, net, is included within other receivables and prepaid expenses in the balance sheets. Current deferred taxliability, net, is included within accrued expenses and other liabilities in the balance sheets. Non-current deferred tax asset, net isincluded within other assets on the balance sheets. Long term deferred tax is included within other long term liabilities on the balancesheet. g. Reconciliation of the Company's effective tax rate to the statutory tax rate in Israel: Year ended December 31, 2011 2012 2013 Income before taxes on income $5,840 $6,007 $2,647 Statutory tax rate in Israel 24% 25% 25% Theoretical income tax expense $1,402 $1,502 $662 Increase (decrease) in tax expenses resulting from: "Preferred Enterprise" benefits (*) (1,751) (1,369) (1,091)Non-deductible expenses 78 757 2,406 Previous years taxes (156) - (672)Tax on previously distributed dividend from tax-exempt income - 812 - Loss and timing differences for which no deferred taxes were recorded 994 1,009 247 Change in statutory tax rate - - 757 Tax adjustment in respect of different tax rate of foreign subsidiaries (400) (151) 78 Other 5 (87) (50) Taxes on income 172 2,473 2,337 (*) Benefit per Ordinary share, resulting from " Preferred Enterprise " status: Basic $0.18 $0.13 $0.18 Diluted $- $0.13 $0.17 F - 34 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 10:-INCOME TAXES (Cont.) h. Income taxes are comprised as follows: Year ended December 31, 2011 2012 2013 Deferred tax benefit $(1,140) $(172) $(356)Current taxes 1,312 2,645 2,693 $172 $2,473 $2,337 i. Uncertain tax position: Reconciliation of the beginning and ending balances of unrecognized tax benefits December 31, 2012 2013 Balance at January 1 $2,151 $3,952 Additions for prior year tax positions 622 115 Decrease related to settlement with tax authorities (refer to note 2l) - (3,844)Additions in tax positions for current year 1,179 351 Balance at December 31 $3,952 $574 As of December 31, 2013, the entire amount of the unrecognized tax benefits could affect the Company's income tax provision and theeffective tax rate. During the years ended December 31, 2013, 2012 and 2011 an amount of $ 14, $ 161 and $ 18, respectively, was added to theunrecognized tax benefits derived from interest and exchange rate differences expenses related to prior years' uncertain tax positions. Asof December 31, 2013 and 2012, the Company had accrued interest liability related to uncertain tax positions in the amounts of $ 14 and$ 246 respectively, which is included within income tax accrual on the balance sheets. In December 2013 the Company reached settlements with the Israeli Tax Authorities regarding the Company's and its Israeli subsidiary'scorporate tax returns from the years 2009-2011 and 2009-2012, respectively. The settlements amounted to a total payment of NIS 10,295($ 2,966) including payments for corporate tax on exempt income (refer to above). The Company had provisions for the related years inthe amount of NIS 13,343 ($ 3,844). The Company believes that it has adequately provided for any reasonably foreseeable outcome related to tax audits and settlements. Thefinal tax outcome of its tax audits could be different from that which is reflected in the Company's income tax provisions and accruals.Such differences could have a material effect on the Company's income tax provision and net income in the period in which suchdetermination is made. i.Income before taxes on income is comprised as follows: Year ended December 31, 2011 2012 2013 Domestic $8,325 $8,530 $3,253 Foreign - U.S.A (2,485) (2,523) (606) $5,840 $6,007 $2,647 NOTE 11:-SHAREHOLDERS' EQUITY a.Ordinary share: The Ordinary shares entitle their holders to voting rights, the right to receive cash dividend and the right to a share in excess assetsupon liquidation of the Company. In November 18, 2013 the shareholders resolved to increase the authorized share capital of theCompany to 120,000,000 ordinary shares with a nominal value of NIS 0.01 each. F - 35 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 11:-SHAREHOLDERS' EQUITY (Cont.) b.Share option plans: The Company’s Incentive Plan (including the U.S. Addendum) (the "Plan") was initially adopted in 2003. The Plan had an initial termof ten years from adoption. On December 9, 2012, our Board of Directors extended the term of the Plan for an additional ten years. In addition, on August 7, 2013,our Board of Directors approved amendments to the Plan, which include the ability to grant RSUs and restricted stock.The vesting period of the outstanding options and RSUs is generally 3 years from the date of grant. The rights of the ordinary sharesobtained from the exercise of options or RSUs are identical to those of the other ordinary shares of the Company. The contractual termof these options is five years.The maximum number of ordinary shares currently authorized to be granted under the Plan is 12,000,000.At December 31, 2013, 10,062,780 ordinary Shares remained available for future equity awards.A summary of the activity in the share options granted to employees, non-employees and directors for the year ended December 31,2013 and related information is as follows: Weighted average Remaining contractual Aggregate Number of Exercise term intrinsic options price (in Years) value Outstanding at January 1, 2013 2,323,634 $6.09 3.38 6,971 Granted 628,375 $9.87 Exercised *) (744,858) $5.54 Cancelled (492,848) $8.53 Forfeited (750) $4.16 Outstanding at December 31, 2013 **) 1,713,553 $7.01 3.03 8,782 Exercisable at December 31, 2013 676,203 $5.67 2.09 4,341 *)During 2013, 744,845 share options were exercised under net-share settlement. **)Represents intrinsic value of 1,589,178 outstanding options that are in-the-money as of December 31, 2013. The remaining124,375 outstanding options are out of the money as of December 31, 2013, and their intrinsic value was considered as zero. F - 36 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 11:-SHAREHOLDERS' EQUITY (Cont.) The weighted-average grant-date fair value of options granted during the years 2011, 2012 and 2013 was $ 2.3, $ 1.8 and $ 3.1,respectively. Aggregate intrinsic value of options exercised in 2011, 2012 and 2013 amounted to $ 580, $ 555 and $ 5,437, respectively. The options outstanding under the Company's Stock Option Plan as of December 31, 2013 have been separated into ranges of exerciseprice as follows: Outstanding Exercisable Weighted average Weighted Weighted Ranges of Number remaining average Number average exercise of contractual exercise of exercise price options life (years) price options price 4.04-4.38 584,866 2.99 4.06 308,421 4.07 5.12-5.99 174,865 2.74 5.38 140,363 5.38 6.04-6.93 143,003 1.24 6.68 99,669 6.74 7.11-7.85 198,444 2.48 7.54 91,083 7.68 8.67 269,500 4.09 8.67 - - 9.14-9.98 77,500 2.63 9.68 36,666 9.48 10.23-10.65 141,000 4.36 10.42 - - 12.56-13.54 124,375 4.63 13.14 - - 1,713,553 676,203 RSUs:In addition to granting stock options, starting 2013 the Company started to grant Restricted Stock Units ("RSUs"). The Companyrecords compensation expenses based over the vesting period. RSUs vest over three year period of employment. RSUs that are cancelled or forfeited become available for future grants. F - 37 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 11:-SHAREHOLDERS' EQUITY (Cont.) The following table summarizes information relating to RSUs, as well as changes to such awards during 2013: Year endedDecember31, 2013 Outstanding at the beginning of year - Granted 200,000 Vested - Forfeited - 200,000 The weighted average fair values at grant date of RSUs for the year ended December 31, 2013 was $ 10.85. As of December 31, 2013, there were $ 4,797 of unrecognized compensation cost related to options and unvested RSUs. This amount isexpected to be recognized over a weighted-average period of 2.4 years. The total stock-based compensation related to stock options and RSUs was recorded in the following items: Year ended December 31, 2011 2012 2013 Cost of sales $10 $16 $9 Research and development 108 221 255 Selling and marketing 78 168 181 General and administrative 987 651 1,081 Total Expenses $1,183 $1,056 $ 1,526 F - 38 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 12:- MAJOR CUSTOMER The following table sets forth the customers that represented 10% or more of the Company’s total revenues in each of the periods setforth below: Year ended December 31, 2011 2012 2013 Customer A 67% 63% 46%Customer B *) *) 11%*) Less than 10% The following is a summary of customers that accounted for at least 10% of the total trade receivables as of December 31, 2013 andDecember 31, 2012: As of December 31 2012 2013 Customer A 72% *)Customer B *) 10%Customer C *) 69% *) Less than 10% F - 39 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 13:-SUPPLEMENTARY DATA ON SELECTED CONSOLIDATED STATEMENTS OF INCOME ITEMS a.Financial income (expense), net: Year ended December 31, 2011 2012 2013 Financial income: Interest from bank deposits and marketable securities $304 $29 $33 Gains from marketable securities, net 71 - 7 Exchange rate differences , net 102 170 69 Interest from government authorities, net 988 225 273 Financial expenses: 1,465 424 382 Accretion of payment obligation related to acquisitions 100 177 1,131 Interest with respect to long-term loans - 373 363 Other 72 48 121 172 598 1,615 $1,293 $(174) $(1,233) b. Research and development costs, net: Year ended December 31, 2011 2012 2013 Total costs $8,192 $11,583 $15,044 Capitalized software development costs (739) (848) (1,651) $7,453 $10,735 $13,393 F - 40 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data) NOTE 13:-SUPPLEMENTARY DATA ON SELECTED CONSOLIDATED STATEMENTS OF INCOME ITEMS (Cont.) c.Net earnings per Ordinary share Computation of basic and diluted net earnings per share is as follows: 1 Numerator: Year ended December 31, 2011 2012 2013 Net income available to Ordinary shareholders $5,668 $3,534 $310 2 Denominator: Year ended December 31, 2011 2012 2013 Weighted average number of Ordinary shares, net of treasury stock 9,796,380 10,159,049 12,330,631 Effect of dilutive securities: Add - stock options and RSU 205,791 207,759 672,703 Adjusted weighted average shares 10,002,171 10,366,808 13,003,334 F - 41 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data)NOTE 14:-Subsequent Events a)On September 16, 2013, the Company announced an agreement to combine Conduit’s Client Connect business (“ClientConnect”) with theCompany in an all-stock transaction. On December 31, 2013 Conduit spun off its ClientConnect business, which includes its monetization anddistribution platform for publishers and developers. On January 2, 2014 (the "closing date") the Company issued 54,753,582 shares toClientConnect’s selling shareholders, and 2,820,141 options to ClientConnect’s option holders. Upon closing, the Company was owned 81% bythe existing Conduit shareholders and option holders and 19% by existing Perion shareholders and option holders, on a fully diluted basis usingthe treasury stock method as defined in the agreement. The transaction has been accounted for as an acquisition of Perion by ClientConnect inaccordance with Accounting Standards Codification Topic 805, “Business Combinations,” using the acquisition method of accounting withClientConnect as the accounting acquirer. Under these accounting standards, the total purchase price is calculated as follows: (inthousands,except priceper share) Number of shares of Perion ordinary shares outstanding on January 2, 2014 12,524,000 Perion closing price on January 2, 2014 (closing date) $12.64 Total fair value of stock consideration $158,303 Fair value of vested (for accounting purposes only) Perion options 7,281 Total purchase price $165,584 Fair value of Perion vested options represent the fair value of such options attributable to service prior to the closing date using the stockprice on the closing date as an input to the Binomial option-pricing model to determine the fair value of the options. F - 42 PERION NETWORK LTD. AND ITS SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTSU.S. dollars in thousands (except share and per share data)NOTE 14:-Subsequent Events (Cont.) Under the acquisition method of accounting, the total purchase price is allocated to the net tangible and intangible assets of Perionacquired in the acquisition, based on their fair values at the closing date. The estimated fair values are preliminary and based on theinformation that was available as of the closing date. The Company believes that the information provides a reasonable basis forestimating the fair values, but the Company is waiting for additional information necessary to finalize these amounts, particularly withrespect to the estimated fair value of intangible assets. Thus the preliminary measurements of fair value reflected are subject tochanges and such changes could be significant. The Company expects to finalize the valuation and complete the purchase priceallocation as soon as practicable, but no later than one year from the closing date. The preliminary allocation of the purchase price toassets acquired and liabilities assumed is as follows (in thousands): Amortizable intangible assets: Acquired technology $28,392 IP R&D 8,092 Tradename and other 13,439 Net assets assumed 4,568 Deferred tax liabilities (7,584) Net assets acquired 46,907 Goodwill 118,677 Total fair value considerations $165,584 b) On December 31, 2013, Conduit and ClientConnect entered into the Working Capital Financing Agreement pursuant to whichConduit undertook to make available to ClientConnect a credit line of up to $20 million. Any amounts withdrawn under the credit lineare required to be used solely to finance payment related to the then-current working capital needs of the ClientConnect business. Theoutstanding principal amount under the credit line bears interest at the annual rate prescribed by Section 3(j) of the Tax Ordinance(currently 4.1% per annum). As of March 31, 2014, ClientConnect has borrowed $ 12.5 million under the credit line. The credit linematures in April 2014. c) In November 2013, MyMail, Ltd., a non-practicing entity, filed a lawsuit in the Eastern District of Texas alleging that ClientConnect'stoolbar technology infringes one of its U.S. patents issued in September 2012 and demanding an injunction and monetary payments.The Company believes that it has strong defenses against this lawsuit and intends to defend against it vigorously. d) Related party transactions As a condition precedent to the closing of ClientConnect Acquisition on January 2, 2014, Conduit and ClientConnect entered intoancillary agreements. As a result of the ClientConnect Acquisition, two office holders of Conduit became members of the Company’sBoard of Directors and the major shareholders of Conduit also became major shareholders of the Company. Such directors and majorshareholders are parties to or otherwise bound by some of such agreements. F - 43 SIGNATURESThe registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to signthis annual report on its behalf. Perion Network Ltd. /s/ Josef Mandelbaum Josef Mandelbaum Chief Executive Officer Date: April 10, 2014 83 EXHIBIT INDEXNo. Description 1.1Memorandum of Association of Perion, as amended and restated (translated from Hebrew). 1.2Articles of Association of Perion, as amended and restated. 4.2An amendment to the Commitment Letter and Financial Covenants Letter among the Company and the First International Bank of Israel, B.M.,dated September 6, 2011, from December 3, 2013 (translated from Hebrew). 4.8Search Services Agreement by and between Conduit Ltd. and Microsoft Online, Inc., dated November 19, 2010, as amended on May 11, 2011.* 8 List of subsidiaries. 12.1Certification required by Rule 13a-14(a) or Rule 15d-14(a) executed by the Chief Executive Officer of the Company. 12.2Certification required by Rule 13a-14(a) or Rule 15d-14(a) executed by the Chief Financial Officer of the Company. 13.1 Certification required by Rule 13a-14(b) or Rule 15d-14(b) and Section 1350 of Chapter 63 ofTitle 18 of the United States Code. 13.2 Certification required by Rule 13a-14(b) or Rule 15d-14(b) and Section 1350 of Chapter 63 ofTitle 18 of the United States Code. 15.1 Consent of Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global, Independent Auditors. 101The following financial information from Perion Network Ltd.’s Annual Report on Form 20-F for the year ended December 31, 2013, formatted inXBRL (eXtensible Business Reporting Language): (i) Consolidated Balance Sheets at December 31, 2012 and 2013; (ii) Consolidated Statements ofIncome for the years ended December 31, 2011, 2012 and 2013; (iii) Consolidated Statements of Comprehensive Income for the years endedDecember 31, 2011, 2012 and 2013; (iv) Statements of Changes in Shareholders’ Equity and Comprehensive Income for the years ended December31, 2011, 2012 and 2013; (v) Consolidated Statements of Cash Flows for the years ended December 31, 2011, 2012 and 2013; and (vi) Notes toConsolidated Financial Statements. (1)___________________________ (1)In accordance with Rule 406T of Regulation S-T, the information in Exhibit 101 is furnished and deemed not filed or a part of a registration statement orprospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, is deemed not filed for purposes of Section 18 of the Exchange Act of 1934,and otherwise is not subject to liability under these sections and shall not be incorporated by reference into any registration statement or other documentfiled under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing. *Confidential treatment was requested with respect to certain portions of this exhibit pursuant to 17.C.F.R. §§ 230.406 and 200.83. Omitted portions werefiled separately with the SEC. 84 EXHIBIT 1.1[Convenience translation from Hebrew] PERION NETWORK LTD.AMENDED AND RESTATED MEMORANDUM OF ASSOCIATION1. Name of the Company: Perion Network Ltd. 2. The objective for which the Company was formed: (a) The development, manufacture and marketing of software. (b) Any other objective determined by the Company's board of directors. 3. The liability of the shareholders is limited. 4. The share capital of the Company shall be NIS 1,200,000, consisting of 120,000,000 ordinary shares, each having a nominal value of NIS 0.01. 5. Amendments to this Memorandum of Association shall be adopted if approved by the holders of a simple majority of the voting power of theCompany represented at the meeting, in person or by proxy, and voting thereon. Exhibit 1.2 THE COMPANIES LAW, 5759-1999 A COMPANY LIMITED BY SHARES AMENDED AND RESTATED ARTICLES OF ASSOCIATION OF PERION NETWORK LTD. PRELIMINARY 1.In these Articles, unless the context otherwise requires: “Articles” shall mean the Articles of Association of the Company as shall be in force from time to time. The “Board” shall mean the Company’s board of directors. The “Company” shall mean Perion Network Ltd. “External Directors” shall mean directors appointed and serving in accordance with Part VI, Chapter 1, Article E of the Law. The “Law” shall mean the Companies Law, 5759-1999, as it may be amended from time to time, and any regulations promulgatedthereunder. The “Office” shall mean the registered Office of the Company as it shall be from time to time. “Office Holder” shall have the meaning ascribed to such term under the Law. The “Ordinance” shall mean the Companies Ordinance (New Version) 1983, as amended, and any regulations promulgated thereunder, thatare still in effect from time to time. “Seal” shall mean any of: (1) the rubber stamp of the Company; (2) the facsimile signature of the Company, or (3) the electronic signature ofthe Company as approved by the Board. A “Shareholder” shall mean any person that is the owner of at least one share, or any fraction thereof, in the Company, in accordance withSection 177 of the Law. The “Shareholders Register” shall mean the register of Shareholders kept pursuant to Section 127 of the Law or, if the Company shall keepbranch registers, any such branch register, as the case may be. “Writing” shall mean handwriting, typewriting, facsimile, print, email, lithographic printing and any other mode or modes of presenting orreproducing words in visible form. In these Articles, subject to this Article and unless the context otherwise requires, expressions defined in the Law or any modification thereof in forceat the date on which these Articles become binding on the Company, shall have the meaning so defined; and words importing the singular shallinclude the plural, and vice versa; words importing the masculine gender shall include the feminine; and words importing persons shall includecompanies, partnerships, associations and all other legal entities. The titles of the Articles or of a chapter containing a number of Articles are forconvenience of reference only and are not to be considered in constructing these Articles.  PUBLIC COMPANY; LIMITED LIABILITY AND COMPANY OBJECTIVES2.The Company is a public company as such term is defined in Section 1 of the Law. The liability of the Company’s Shareholders is limited and,accordingly, each Shareholder’s responsibility for the Company’s obligations shall be limited to the payment of the nominal value of the shares heldby such Shareholder, subject to the provisions of these Articles and the Law. 3.The Company's objectives are: 3.1.The development, manufacture and marketing of software; 3.2.Any other objective as determined by the Board. CAPITAL 4.Share Capital The share capital of the Company shall be NIS 1,200,000, consisting of 120,000,000 ordinary shares, each having a nominal value of NIS 0.01 (the"Ordinary Shares"), each having a nominal value of NIS 0.01. The powers, preferences, rights, restrictions, and other matters relating to the OrdinaryShares are as set forth in the Articles. Warrants and options shall not be considered as shares for purposes of the Articles. The Ordinary Shares will rank pari passu with one another in all respects. Each Ordinary Share shall confer on the holder thereof the right to receivedividends in cash, shares or other securities or assets, the right to participate in a distribution of the Company's assets at the time of its winding-upand the right to receive notices to and to attend and vote (one vote in respect of each Ordinary Share) in every vote at each general meeting of theShareholders. - 2 - 5. Allotment of Shares Subject to the Law and the Articles and to the terms of any resolution creating new shares, (a) the unissued shares from time to time shall be underthe control of the Board, which may allot the same to such persons, against cash, or for such other consideration that is not cash, with suchrestrictions and conditions, in excess of their nominal value, at their nominal value, or at a discount to their nominal value and/or with payment ofcommission, and at such times as the Board shall deem appropriate and (b) the Board shall have the power to cause the Company to grant to anyperson the option to acquire from the Company any unissued shares, in each case on such terms as the Board shall deem appropriate. 6.Bearer Shares The Company shall not issue bearer shares or exchange a share certificate for a bearer share certificate. 7.Special Rights Subject to the Law and the Articles, and without prejudice to any special rights previously conferred upon the holders of any existing shares or classof shares, the Company may, by resolution of the Shareholders, from time to time, create shares with such preferential, deferred, qualified or otherspecial rights, privileges, restrictions or conditions, whether in regard to dividends, voting, return of capital of otherwise as may be stipulated in theresolution or other instrument authorizing such new shares. 8.Consolidation and Subdivision; Fractional Shares With regard to its capital the Company may: 8.1.From time to time, by resolution of the Shareholders, subject to the Articles and the Law: 8.1.1.Consolidate all or any of its issued or unissued share capital into shares bearing a per share nominal value that is larger thanthe per share nominal value of its existing shares; 8.1.2.Cancel any shares that at the date of the adoption of such resolution have not been acquired or agreed to be acquired by anyperson, and reduce the amount of its share capital by the amount of the shares so cancelled; 8.1.3.Subdivide its shares (issued or unissued) or any of them, into shares of smaller per share nominal value than is fixed by theseArticles. The resolution pursuant to which any share is subdivided may determine that, as among the holders of the sharesresulting from such subdivision, one or more of such shares may, as compared with the others, have special rights, or besubject to any such restrictions, as the Company has power to attach to unissued or new shares; - 3 - 8.1.4.Reduce its share capital in any manner, including with and subject to any incidental authorities and/or consents required bylaw. 8.2.Upon any consolidation or subdivision of shares that may result in fractional shares, the Board may settle any difficulty that may arisewith regard thereto as it deems fit, including, without limitation, by: 8.2.1.Allotting, in contemplation of, or subsequent to, such consolidation or other action, such shares or fractional shares sufficientto preclude or remove fractional shareholdings; 8.2.2.Notwithstanding Section 295 of the Law, making such arrangements for the sale or transfer of the fractional shares to suchother shareholders of the Company at such times and at such price as the Board deems fit so as to most expeditiouslypreclude or remove any fractional shareholdings and cause the transferees of such fractional shares to pay the full fair marketvalue thereof to the transferors, and the Board is hereby authorized to act as agent for the transferors and transferees withpower of substitution and off-setting for purposes of implementing the provisions of this sub-Article ​8.2.2. 8.2.3.To the extent as may be permitted under the Law, redeeming or purchasing such fractional shares sufficient to preclude andremove such fractional shareholding; and 8.2.4.Determining, as to the holders of shares so consolidated, which issued shares shall be consolidated into each share of a largernominal value. - 4 - INCREASE OF CAPITAL 9.Increase of Capital 9.1.The Company, by resolution of the Shareholders, may from time to time, whether or not all the shares then authorized have been issued,and whether or not all the shares theretofore issued have been fully called up for payment, increase its authorized share capital. Any suchnew share capital shall be of such amount and divided into shares of such nominal values and (subject to any special rights then attachedto any existing class of shares) bear such rights or preferences or be subject to such conditions or restrictions (if any) as the resolutionapproving such share capital increase shall provide. 9.2.Except so far as otherwise provided in such resolution or pursuant to the Articles, such new shares shall be subject to all the provisions ofthe Articles applicable to the shares of such class included in the existing share capital. 10.Modification of Class Rights 10.1.If at any time the share capital of the Company is divided into different classes of shares, the right attached to any class (unless otherwiseprovided by the terms of issue of the shares of that class) may be modified only upon consent of a separate general meeting of the holdersof the shares of that class. The provisions of these Articles relating to general meetings of Shareholders shall apply mutatis mutandis toevery such separate general class meeting. 10.2.Unless otherwise provided by these Articles, the increase in an authorized class of shares, or the issuance of additional shares thereof outof the authorized and unissued share capital, shall not be deemed, for the purposes of Article ​10.1 to vary, modify or abrogate the rightsattached to previously issued shares of such class or of any other class of shares. 11.Redeemable Shares The Company shall have the power to issue redeemable shares and redeem the same all in accordance with, and subject to, the provisions ofthe Law. SHARES12.Issuance of Share Certificates; Replacement of Lost Certificates 12.1.Share certificates, when issued, shall be issued, upon the written request of a Shareholder, under the Seal and shall bear the signature ofany person or persons so authorized by the Board. 12.2.Each Shareholder shall be entitled to one or more numbered certificate(s) for all the shares of any class registered in his name, each ofwhich shall state the number of shares represented by the certificate, their serial numbers and the amount paid on account of their nominalvalue. - 5 - 12.3.A share certificate registered in the Shareholders Register in the names of two or more persons shall be delivered to the person first namedin the Shareholders Register in respect of such co-ownership and the Company shall not be obligated to issue more than one certificate toall of the joint holders. 12.4.A share certificate that has been defaced, lost or destroyed, may be replaced, and the Company shall issue a new certificate to replace suchdefaced, lost or destroyed certificate upon payment of such fee, and upon the furnishing of such evidence of ownership and suchindemnity, as the Board, in its discretion, deems fit. 13.Registered Holder Except as otherwise provided in these Articles, the Company shall be entitled to treat each Shareholder identified on the ShareholdersRegister as the absolute owner of the shares registered in his name, and accordingly, shall not, except as ordered by a court of competentjurisdiction, or as required by statute, be obligated to recognize any equitable or other claim to, or interest in, such share on the part of anyother person. 14.Payment in Installment If, pursuant to the terms of allotment or issue of any share and unless determined otherwise in such terms, all or any portion of the pricethereof shall be payable in installments, every such installment shall be paid to the Company on the due date thereof by the then registeredholder(s) of the share or the person(s) then entitled thereto. - 6 - 15. Calls on Shares 15.1.The Board may, from time to time, as in its discretion it deems fit, make calls for payment upon Shareholders in respect of any sum whichhas not been paid up in respect of shares held by such Shareholders and that is not, pursuant to the terms of allotment or issue of suchshares or otherwise, payable at a fixed time. Each Shareholder shall pay the amount of every call so made upon him (and of eachinstallment thereof if the same is payable in installments), to the person(s) and at the time(s) and place(s) designated by the Board. Unlessotherwise stipulated in the resolution of the Board (and in the notice referred to below), each payment in response to a call shall bedeemed to constitute a pro rata payment on account of all the shares in respect of which such call was made. 15.2.Notice of any call for payment by a Shareholder shall be given in writing to such Shareholder not less than 14 days prior to the time ofpayment fixed in such notice, and shall specify the time and place of payment, and the person to whom such payment is to be made. Priorto the time for any such payment fixed in a notice of a call given to a Shareholder, the Board may in its discretion, by notice in writing tosuch Shareholder, revoke such call in whole or in part, extend the time fixed for payment thereof, or designate a different place ofpayment or person to whom payment is to be made. In the event of a call payable in installments, only one notice thereof need be given. 15.3.If, pursuant to the terms of allotment or issue of a share or otherwise, an amount is made payable at a fixed time (whether on account ofsuch share or by way of premium), such amount shall be payable at such time as if it were payable by virtue of a call made by the Boardand for which notice was given in accordance with this Article ​15, and the provisions of these Articles with regard to calls (and the non-payment thereof) shall be applicable to such amount (and the non-payment thereof). 15.4.Joint holders of a share shall be jointly and severally liable to pay all calls for payment in respect of such share and all interest payablethereon. 15.5.Any amount called for payment that is not paid when due shall bear interest from the date fixed for payment until actual payment thereof,at such rate and payable at such time(s) as the Board may prescribe. 15.6.The Board may provide for differences among the allottees of such shares as to the amounts and times for payment of calls for payment inrespect of such shares. - 7 - 16. Prepayment With the approval of the Board, any Shareholder may pay to the Company any amount not yet payable in respect of his shares, and the Board mayapprove the payment by the Company of interest on any such amount until the same would be payable if it had not been paid in advance, at suchrate and time(s) as may be approved by the Board. The Board may at any time cause the Company to repay all or any part of the money so advanced,without premium or penalty. Nothing in this Article ​16 shall derogate from the right of the Board to make any call for payment before or after receiptby the Company of any such advance. 17.Forfeiture and Surrender 17.1.If any Shareholder fails to pay an amount payable by virtue of a call, or interest thereon as provided for in accordance herewith, on orbefore the day fixed for payment of the same, the Board may, at any time after the day fixed for such payment, so long as such amount (orany portion thereof) or interest thereon (or any portion thereof) remains unpaid, forfeit all or any of the shares in respect of which suchpayment was called for. All expenses incurred by the Company in attempting to collect any such amount or interest thereon, including,without limitation, attorneys’ fees and costs of legal proceedings, shall be added to, and shall, for all purposes (including the accrual ofinterest thereon), constitute a part of, the amount payable to the Company in respect of such call. 17.2.Upon the adoption of a resolution as to the forfeiture of a Shareholder’s share, the Board shall cause notice thereof to be given to suchShareholder, which notice shall state the place that payment is to be made and that, in the event of the failure to pay the entire amount sopayable by a date specified in the notice (which date shall be not less than seven days after the date such notice is given and which maybe extended by the Board), such shares shall be ipso facto forfeited; provided, however, that, prior to such date, the Board may nullifysuch resolution of forfeiture, but no such nullification shall prevent the Board from adopting a further resolution of forfeiture in respect ofthe non-payment of the same amount. 17.3.Without derogating from Articles ​17.1 and ​17.2 hereof, whenever shares are forfeited as herein provided, any and all dividends declaredin respect of such shares and not actually paid shall be deemed to have been forfeited at the same time as the forfeiture of such shares. 17.4.The Company, by resolution of the Board, may accept the voluntary surrender of any share. A surrendered share shall be treated as if ithad been forfeited. 17.5.Any share forfeited or surrendered as provided herein shall become the property of the Company, and the same, subject to the provisionsof these Articles, may be sold, re-allotted or otherwise disposed of, as the Board deems fit. - 8 - 17.6.Any Shareholder whose shares have been forfeited or surrendered shall cease to be a Shareholder in respect of the forfeited or surrenderedshares, but shall, notwithstanding, be liable to pay, and shall forthwith pay, to the Company, all calls, interest and expenses owing uponor in respect of such shares at the time of forfeiture or surrender, together with interest thereon from the time of forfeiture or surrender untilactual payment, at the rate prescribed in Article ​15.5 above, and the Board, in its discretion, may, but shall not be obligated to, enforcethe payment of such monies, or any part thereof. In the event of such forfeiture or surrender, the Company, by resolution of the Board,may accelerate the date(s) of payment of any or all amounts then owing to the Company by the Shareholder in question (but not yet due)in respect of all shares owned by such Shareholder, solely or jointly with another. 17.7.The Board may at any time, before any share so forfeited or surrendered shall have been sold, re-allotted or otherwise disposed of, nullifythe forfeiture or surrender on such conditions as it deems fit, but no such nullification shall prevent the Board from re-exercising itspowers of forfeiture pursuant to this Article ​17. 17.8.A declaration in writing by a director or secretary of the Company that a share in the Company has been duly forfeited on the date statedin the declaration shall be conclusive evidence of the facts therein stated against all persons claiming to be entitled to the share. 17.9.The provisions of these Articles as to forfeiture shall apply in the case of non-payment of any sum which, by the terms of issue of a share,becomes payable at a fixed time, whether on account of the amount of the share, or by way of premium, as if the same had been payableby virtue of a call duly made and notified. 18.Lien 18.1.Except to the extent the same may be waived or subordinated in writing, the Company shall have a first and paramount lien upon all theshares registered in the name of each Shareholder (without regard to any equitable or other claim or interest in such shares on the part ofany other person), and upon the proceeds of the sale thereof, for his debts or other liabilities to the Company arising from any amountpayable by such Shareholder in respect of any unpaid or partly paid share, whether or not such debt or other liability has matured. Suchlien shall extend to all dividends from time to time declared or paid in respect of such share. Unless otherwise provided, the registrationby the Company of a transfer of shares shall be deemed to be a waiver on the part of the Company of the lien (if any) existing on suchshares immediately prior to such transfer. 18.2.The Board may cause the Company to sell a share subject to such a lien when the debt or other liability giving rise to such lien hasmatured, in such manner and for such sums as the Board deems fit, but no such sale shall be made unless such debt or other liability hasnot been satisfied within seven days after written notice of the intention to sell shall have been served on such Shareholder, his executorsor administrators. - 9 - 18.3.The net proceeds of any such sale, after payment of the costs thereof, shall be applied in or toward satisfaction of the debts or otherliabilities of such Shareholder in respect of such share (whether or not the same have matured), and the remainder (if any) shall be paid tothe Shareholder, his executors, administrators or assigns. 19.Sale After Forfeiture or Surrender or in Enforcement of Lien Upon any sale of a share after forfeiture or surrender or for enforcing a lien, the Board may appoint any person to execute an instrument of transfer ofthe share so sold and cause the purchaser’s name to be entered in the Shareholders Register in respect of such share and the seller's name to bestricken off of the Shareholders Register with respect to such share. The purchaser shall be registered as the Shareholder and shall not be obligated tosupervise the application of the proceeds of such sale and after his name has been entered in the Shareholders Register in respect of such share, thevalidity of the sale shall not be affected by any defect or illegality in the sale proceedings. The sole remedy of any person aggrieved by any suchsale shall be in damages only and against the Company exclusively. 20.Purchase of the Company’s Shares The Company may, subject to and in accordance with the provisions of the Law, purchase or undertake to purchase, provide finance and orassistance or undertake to provide finance and/or assistance directly or indirectly, with respect to the purchase of its shares or securities that may beconverted into shares of the Company or that confer rights upon the holders thereof to purchase shares of the Company. TRANSFER OF SHARES21.Registration of Transfer 21.1.No transfer of shares shall be registered unless a proper writing or instrument of transfer (in any customary form or any other formsatisfactory to the Board) has been submitted to the Company (or its transfer agent), together with the share certificate(s) or such otherevidence of title as the Board may reasonably require. 21.2.The Board may, in its discretion to the extent it deems necessary and subject to any restrictions in the Law or the rules of any stockexchange upon which the Ordinary Shares are listed or included for quotation, close the Shareholders Register for registrations oftransfers of shares during any year for periods to be determined by the Board, and no registrations in the Shareholders Register of transfersof shares shall be made by the Company during any such period during which the Shareholders Register is so closed. - 10 - 22.Decedents’ Shares 22.1.In case of a share registered in the name of two or more shareholders, the Company may recognize the survivor(s) as the sole owner(s)thereof unless and until the provisions of Article ​22.2 have been effectively invoked. 22.2.Any person becoming entitled to a share in consequence of the death of any person, upon producing evidence of the grant of probate orletters of administration or declaration of succession (or such other evidence as the Board may reasonably deem sufficient), shall beregistered as a Shareholder in respect of such share, or may, subject to the regulations as to transfer herein contained, transfer such share.However, nothing herein shall release the estate of a deceased Shareholder (whether sole or joint) of a share from any obligation to theCompany with respect to any share held by the deceased. 23.Receivers and Liquidators 23.1.The Company may recognize any receiver, liquidator or similar official appointed to wind-up, dissolve or otherwise liquidate aShareholder that is an entity, and a trustee, manager, receiver, liquidator or similar official appointed in bankruptcy or in connection withthe reorganization of, or similar proceeding with respect to, a Shareholder or its properties, as being entitled to the shares registered in thename of such Shareholder. 23.2.Any such receiver, liquidator or similar official appointed to wind-up, dissolve or otherwise liquidate a Shareholder that is an entity andany such trustee, manager, receiver, liquidator or similar official appointed in bankruptcy or in connection with the reorganization of, orsimilar proceedings with respect to, a Shareholder or its properties, upon producing such evidence as the Board may deem sufficient as tohis authority to act in such capacity or under this Article, shall with the consent of the Board (which the Board may grant or refuse in itsdiscretion), be registered as a Shareholder in respect of such shares, or may, subject to the provisions as to transfer herein contained,transfer such shares. BRANCH REGISTERS 24.Branch Registers Subject to and in accordance with the provisions of the Law and to all orders and regulations issued thereunder, the Company may cause branchregisters to be kept in any place outside Israel as the Board may think fit, and, subject to all applicable requirements of Law, the Board may fromtime to time adopt such rules and procedures as it may think fit in connection with the keeping of such branch registers. - 11 - RECORD DATE FOR NOTICES OF GENERAL MEETINGSAND OTHER ACTION 25.Record Date for Notices of General Meetings 25.1.Notwithstanding any provision of these Articles to the contrary and subject to applicable law, the Board may fix a date, not exceeding 40days, and not less than four days, prior to the date of any general meeting of the Shareholders, as the date of which Shareholders entitledto participate and to vote at such meeting shall be determined, and all persons who were holders of record of voting shares on such dateand no others shall be entitled to notice of, participate in and to vote at such meeting. A determination of Shareholders of record entitledto participate and to vote at any meeting shall apply to any adjournment of such meeting; provided, however, that the Board may fix anew record date for the adjourned meeting. 25.2.Any Shareholder or Shareholders of the Company holding at least one percent of the voting rights in the issued share capital of theCompany may, subject to the Law, request that the Board include a subject in the agenda of a general meeting to be held in the future.Any such request (i) must be in writing, (ii) must include all information related to the subject matter and the reason that such subject isproposed to be brought before the general meeting and (iii) must be signed by the Shareholder or Shareholders making such request. Inaddition, subject to the Law, the Board may include such subject in the agenda of a general meeting only if the request has beendelivered to the secretary of the Company at least 75 days and not more than 120 days prior to the date set for the relevant AnnualGeneral Meeting or Extraordinary General Meeting, as applicable. Each such request shall also set forth: (a) the name and address of theShareholder making the request; (b) a representation that the Shareholder is a holder of shares of the Company entitled to vote at suchmeeting and intends to appear in person or by proxy at the meeting; (c) a description of all arrangements or understandings between theShareholder and any other person or persons (naming such person or persons) in connection with the subject which is requested to beincluded in the agenda; and (d) a declaration that all the information that is required under the Law and any other applicable law to beprovided to the Company in connection with such subject, if any, has been provided. In addition, if such subject includes a nominationto the Board in accordance with the Articles, the request shall also set forth the consent of each nominee to serve as a director of theCompany if so elected and a declaration signed by each of the nominees declaring that there is no limitation under applicable law for theappointment of such a nominee. Furthermore, the Board may, in its discretion, to the extent it deems necessary, require that theShareholders making the request provide additional information so as to include a subject in the agenda of a general meeting. - 12 - GENERAL MEETINGS 26.Annual Meetings A general meeting shall be held at least once in every year at such time, being not more than 15 months after the last preceding Annual GeneralMeeting (as such term is defined hereunder), and at such place, within or out of the State of Israel, as may be prescribed by the Board. Such generalmeetings shall be called “Annual General Meetings.” 27.Extraordinary General Meetings All general meetings of Shareholders other than Annual General Meetings shall be called “Extraordinary General Meetings.” The Board may,whenever it thinks fit, convene an Extraordinary General Meeting, at such time and place, within or out of the State of Israel, as may be determinedby the Board, and shall be obligated to do so upon a request in writing in accordance with Section 63 of the Law. 28.Powers of the General Meeting Subject to the provisions of the Articles and the Law, the function of the General Meeting shall be to elect the members of the Board, includingExternal Directors; to appoint and/or ratify the Company’s auditor; to approve acts and transactions that require approval by a general meetingunder the provisions of the Law or these Articles; to increase and reduce the authorized share capital, in accordance with the provisions of the Law;to approve any amendment to these Articles (subject to the special majority requirements contained in Article ​34 below); and to approve aresolution to consummate a merger (as defined in Section 1 of the Law). 29.Notice of General Meetings; Omission to Give Notice Subject to these Articles, applicable law and regulations, including the applicable laws and regulations of any stock market on which theCompany’s shares are listed or included for quotation, prior notice of at least 21 days of any general meeting, specifying the place, date and hour ofthe meeting, the agenda, proposed resolutions and voting arrangements shall be given as, hereinafter provided, to the Shareholders thereuntoentitled pursuant to these Articles and the Law. Non-receipt of any such notice shall not invalidate any resolution passed or the proceedings held atthat meeting. 30.Manner of Meeting The Board may, in its absolute discretion, resolve to enable persons entitled to attend a general meeting to do so by simultaneous attendance andparticipation at the principal meeting place and a satellite or Internet meeting place or places anywhere in the world and the Shareholders present inperson, by proxy or by written ballot at satellite or Internet meeting places shall be counted in the quorum for and entitled to vote at the generalmeeting in question, and that meeting shall be duly constituted and its proceedings valid, provided that the chairperson of the general meeting issatisfied that adequate facilities are available throughout the general meeting to ensure that Shareholders attending at all the meeting places are ableto: (a) hear all persons who speak (whether by the use of microphones, loudspeakers audio-visual communications equipment or otherwise) in theprincipal meeting place and any satellite meeting place, and (b) be heard by all other persons so present in the same way. - 13 - PROCEEDINGS AT GENERAL MEETINGS 31.Quorum 31.1.No business shall be transacted at any general meeting unless a quorum is present when the meeting commences. For all purposes, thequorum shall be at least two Shareholders present in person, or by proxy, holding in the aggregate at least 33 1/3% (thirty three percentand one-third of a percent) of the voting rights in the issued share capital of the Company. 31.2.If within 30 minutes from the time appointed for the meeting a quorum is not present, the meeting, if convened upon the request of theShareholders, shall be dissolved; if the meeting is not convened upon the request of a Shareholder it shall stand adjourned to the sameday in the next week at the same place and time, or to such day and at such time and place as the chairperson may determine with theconsent of the holders of a majority of the voting power represented at the meeting in person or by proxy and voting on the question ofadjournment. No business shall be transacted at any adjourned meeting except business that might lawfully have been transacted at themeeting as originally called. If at the adjourned meeting a legal quorum is not present after 30 minutes from the time specified for thecommencement of the adjourned meeting, than the meeting shall take place regardless of the number of members present and in suchevent the required quorum shall consist of any number of shareholders present in person or by proxy. 32.Chairperson The chairperson, if any, of the Board shall preside as chairperson at every General Meeting of the Company. If there is no such chairperson, or if atany meeting he is not present within 15 minutes after the time fixed for holding the meeting or is unwilling to act as chairperson, the Shareholderspresent shall choose one of the Shareholders present to be chairperson. The chairperson of any general meeting shall not, by virtue of such office, beentitled to vote at any general meeting nor shall the chairperson of a meeting have a second or casting vote (without derogation, however from therights of such chairperson to vote as a Shareholder or proxy of a Shareholder if, in fact, he is also a Shareholder or a duly appointed proxy). 33.Adoption of Resolutions at General Meetings 33.1.Subject to Article ​34 below, resolutions of the Shareholders with respect to all matters shall be deemed adopted if approved by theholders of a simple majority of the voting power of the Company represented at the meeting in person or by proxy and voting thereon,other than as specified in the Articles or otherwise required by the Law. 33.2.Every question submitted to a general meeting shall be decided by a show of hands, but if a written ballot is demanded by anyShareholder present in person or by proxy and entitled to vote at the meeting, the same shall be decided by such ballot. A written ballotmay be demanded before the voting on a proposed resolution or immediately after the declaration by the chairperson of the meeting ofthe results of the vote by a show of hands. If a vote by written ballot is taken after such declaration, the results of the vote by a show ofhands shall be of no effect, and the proposed resolution shall be decided by such written ballot. The demand for a written ballot may bewithdrawn at any time before the same is conducted, in which event another Shareholder may then demand such written ballot. Thedemand for a written ballot shall not prevent the continuance of the meeting for the transaction of business other than the question onwhich the written ballot was demanded. - 14 - 33.3.A declaration by the chairperson of the meeting that a resolution was carried unanimously, or carried by a particular majority, or did notreceive the required majority in order to be carried, and an entry to that effect in the minute book of the Company, shall be prima facieevidence of the fact without proof of the number or proportion of the votes recorded in favor of or against such resolution. 34.Special Resolution Notwithstanding anything in these Articles to the contrary, the provisions of Articles 34, 40, 43.1, 43.3, 49, 52, 79, and 80 may not be amendedwithout a resolution of the general meeting of the Company approved by Shareholders holding more than two-thirds of the voting power of theissued and outstanding share capital of the Company. VOTES OF SHAREHOLDERS 35.Voting Power Subject to the provisions of Article ​36 and subject to any provision in the Articles conferring special rights as to voting, or restricting the right tovote, every Shareholder shall have one vote for each share held by him of record, on every resolution, without regard to whether the vote thereon isconducted by a show of hands, by written ballot or by any other means. 36.Voting Rights 36.1.In the case of joint holders, the vote of the senior holder to tender a vote, whether in person or by proxy, shall be accepted to theexclusion of the votes of the other joint holders. For the purpose of this Article, seniority shall be determined by the order in which thenames appear in the Shareholders Register (or in the Company’s transfer agent records). The appointment of a proxy to vote on behalf of ajointly held share shall be executed by the senior holder. - 15 - 36.2.No Shareholder shall be entitled to vote at any general meeting (or be counted as a part of the quorum thereat), unless all calls and othersums then payable by him in respect of his shares in the Company have been paid. 36.3.Any Shareholder entitled to vote may vote either personally or by proxy (who need not be a shareholder of the Company), or, if theShareholder is a company or other entity, by a representative authorized pursuant to Article ​36.4. 36.4.A company or other corporate body that is a Shareholder of the Company may, by resolution of its directors or any other managing bodythereof, authorize any person to be or to appoint its representative at any meeting of the Company. Any person so authorized shall beentitled to exercise on behalf of such Shareholder all the power that the latter could have exercised if it were an individual shareholder.Upon the request of the chairperson of the meeting, written evidence of such authorization (in form reasonably acceptable to thechairperson) shall be delivered to him. PROXIES 37.Instrument of Appointment 37.1.The instrument appointing a proxy shall be in writing in such form as may be approved by the Board from time to time in compliancewith applicable law. 37.2.The instrument appointing a proxy (and the power of attorney or other authority, if any, under which such instrument has been signed)shall either be delivered to the Company (at its Registered Office, at its principal place of business, at such place as the Board mayspecify, or by any other means, including electronic form, all in compliance with applicable law) not less than the close of business on thebusiness day preceding the time fixed for the meeting at which the person named in the instrument proposes to vote, or presented to thechairperson at such meeting. 37.3.The Board may cause the Company to send, by mail or otherwise, instruments of proxy to Shareholders for use at any general meeting. 38.Effect of Death of Appointer or Revocation of Appointment A vote cast pursuant to an instrument appointing a proxy shall be valid notwithstanding the death of the appointing Shareholder (or of his attorney-in-fact, if any, who signed such instrument), or the revocation of the appointment or the transfer of the share in respect of which the vote is cast,provided no written notification of such death, revocation or transfer shall have been received by the Company or by the chairperson of the meetingbefore such vote is cast and provided, further, that an appointing Shareholder, if present in person at such meeting, may revoke the appointment bymeans of a writing, oral notification to the chairperson, or otherwise. - 16 - 39.Multiple Proxies A Shareholder is entitled to vote by a separate proxy with respect to each share held by him provided that each proxy shall have a separate letter ofappointment containing the serial number of the share(s) with respect to which the proxy is entitled to vote. Where valid but differing instruments ofproxy are delivered in respect of the same share for use at the same meeting, the instrument that is delivered last (regardless of its date or of the dateof its execution) shall be treated as replacing and revoking the others as regards that share. However, if the Board, or some other person as may beauthorized by the Board for such purpose, is unable to determine which was the last instrument delivered, none of them shall be treated as valid inrespect of that share. Delivery of an instrument appointing a proxy or any other instrument, as aforesaid, shall not preclude a Shareholder fromattending and voting in person at the meeting. DIRECTORS 40.Number of Directors The Board shall be composed of seven (7) members including two External Directors. 41.Qualification of Directors No person shall be disqualified from serving as a director by reason of not holding shares in the Company. 42.Continuing Directors in the Event of Vacancies In the event of one or more vacancies in the Board, the continuing directors may continue to act in every matter; provided, however, that if theynumber less than a majority of the number of directors set by the Board to hold office pursuant to Article ​40 hereof, they may only act in anemergency, and may call a general meeting of the Company for the purpose of electing directors to fill any or all vacancies, or appoint any otherperson as a director pursuant to Article ​53, so that at least a majority of the number of directors set by the Board to hold office pursuant to Article ​40hereof are in office as a result of such meeting. 43.Vacation of Office; Removal of Directors 43.1.The office of a director shall be vacated, ipso facto, upon his death or if he be found legally incompetent; if he becomes bankrupt, if he isprevented by applicable law or listing requirements from serving as a director of the Company, if the Board terminates his officeaccording to Section 231 of the Law, if a court order is given in accordance with Section 233 of the Law, or if under the Law his termotherwise automatically terminates. 43.2.The office of a director shall be vacated by his written resignation. Such resignation shall become effective on the date fixed therein, orupon the delivery thereof to the Company, whichever is later. 43.3.A director shall be removed from office only pursuant to the provisions of Article 43.1 or by a resolution of the general meeting of theCompany approved by Shareholders holding more than two-thirds of the voting power of the issued and outstanding share capital of theCompany. - 17 - 44.Remuneration of Directors Subject to the provisions of the Law, a director may be paid remuneration by the Company for his services as director to the extent suchremuneration shall have been approved in accordance with the Law. 45.Conflict of Interests; Approval of Related Party Transactions 45.1.Subject to the provisions of the Law and the Articles, the Company may enter into any contract or otherwise transact any business withany director in which contract or business such director has a personal interest, directly or indirectly; and may enter into any contract ofotherwise transact any business with any third party in which contract or business a director has a personal interest, directly or indirectly. 45.2.A director or other Office Holder, shall not participate in deliberations concerning, nor vote upon a resolution approving, a transactionwith the Company in which he has a personal interest, except as otherwise provided for in the Law. POWERS AND DUTIES OF DIRECTORS46.Powers of the Board of Directors 46.1.General In addition to all powers and authorities of the Board as specified in the Law, the determination of the Company’s policies, and thesupervision of the Chief Executive Officer of the Company (as defined herein) and the Company’s officers shall be vested in the Board. Inaddition, the Board may exercise all such powers and do all such acts and things as the Company is authorized to exercise and do, and arenot hereby or by law required to be exercised or done by the Company in a general meeting or by the Chief Executive Officer under hisexpress or residual authority. The authority conferred on the Board by this Article shall be subject to the provisions of the Law, theArticles and any regulation or resolution consistent with the Articles adopted from time to time by the Company in a general meeting;provided, however, that no such regulation or resolution shall invalidate any prior act done by or pursuant to a decision of the Board thatwould have been valid if such regulation or resolution had not been adopted. 46.2.Borrowing Power The Board may from time to time, in its discretion, cause the Company to borrow or secure the payment of any sum or sums of money forthe purposes of the Company, and may secure or provide for the repayment of such sum or sums in such manner, at such times and uponsuch terms and conditions in all respects as it thinks fit, and, in particular, by the issuance of bonds, perpetual or redeemable debentures,debenture stock, or any mortgages, charges, or other securities on the undertaking or the whole or any part of the property of theCompany, both present and future, including its uncalled or called but unpaid capital for the time being. - 18 - 46.3.Reserves The Board may, from time to time, set aside any amount(s) out of the profits of the Company as a reserve or reserves for any purpose(s)that the Board, in its discretion, shall think fit, and may invest any sum so set aside in any manner and from time to time deal with andvary such investments, and dispose of all or any part thereof, and employ any such reserve or any part thereof in the business of theCompany without being bound to keep the same separate from other assets of the Company, and may subdivide or redesignate anyreserve or cancel the same or apply the funds therein for another purpose, all as the Board may from time to time think fit. 47.Exercise of Powers of Directors 47.1.A meeting of the Board at which a quorum is present shall be competent to exercise all the authorities, powers and discretions vested in orexercisable by the Board. 47.2.Except as otherwise specifically set forth in these Articles or as required by the Law, a resolution proposed at any meeting of the Boardshall be deemed adopted if approved by a majority of the directors present when such resolution is put to a vote and voting thereon. 47.3.A resolution in writing signed by all directors then in office and lawfully entitled to vote thereon, or to which all such directors havegiven their written consent (by letter, telegram, email, facsimile, telecopier, email, or otherwise), shall be deemed to have beenunanimously adopted by a meeting of the Board duly convened and held. 48.Delegation of Powers 48.1.The Board may, subject to the provisions of the Law and any other applicable law, delegate any or all of its powers to committees, and itmay from time to time revoke such delegation or alter the composition of any such committee. Any Committee so formed (in theseArticles referred to as a “Committee of the Board”), shall, in the exercise of the powers so delegated, conform to any regulations imposedon it by the Board. The meetings and proceedings of any Committee of the Board shall be governed, with the relevant changes, by theprovisions herein contained for regulating the meetings of the Board, so far as not superseded by any regulations adopted by the Boardunder this Article. Unless otherwise expressly provided by the Board in delegating powers to a Committee of the Board, such Committeeshall not be empowered to further delegate such powers. In accordance with and subject to Section 271 of the Law, the CompensationCommittee of the Board (if any) shall have the full power and authority to approve the terms of compensation of the Office Holders of theCompany, other than Office Holders who are also directors. - 19 - 48.2.Without derogating from the provisions of Article ​48.1, the Board may, subject to the provisions of the Law, from time to time appoint asecretary to the Company, as well as officers, agents, employees and independent contractors, as the Board may deem fit, and mayterminate the service of any such person. The Board may, subject to the provisions of the Law, determine the powers and duties, as well asthe salaries and emoluments, of all such persons, and may require security in such cases and in such amounts as it thinks fit. 48.3.The Board may from time to time, by power of attorney or otherwise, appoint any person, company, firm or body of persons to be theattorney or attorneys of the Company at law or in fact for such purpose(s) and with such powers, authorities and discretions, and for suchperiod and subject to such conditions, as it thinks fit, and any such power of attorney or other appointment may contain such provisionsfor the protection and convenience of persons dealing with any such attorney as the Board may think fit, and may also authorize any suchattorney to delegate all or any of the powers, authorities and discretions vested in him. ELECTION OF DIRECTORS49.Other than External Directors, the directors will be elected in three staggered classes by the vote of a majority of the ordinary shares present andentitled to vote. The directors of only one class will be elected at each annual meeting for a three year term, so that the regular term of only one classof directors expires annually. The directors serving as of the date these Articles become effective will be classified as shall be determined by aresolution of the Board. At the Company's Annual General Meeting to be held in 2006, the term of the first class, consisting of two directors willexpire, and the directors elected at that meeting will be elected for a three-year term. At the Company's Annual General Meeting to be held in 2007,the term of the second class, consisting of two directors, will expire and the directors elected at that meeting will be elected for a three-year term. Atthe Company's Annual General Meeting to be held in 2008, the term of the third class, consisting of one director, will expire and the director electedat that meeting will be elected for a three-year term. The External Directors will not be assigned a class. If the number of directors constituting the Board is changed, any increase or decrease shall be apportioned among the classes so as to maintain thenumber of directors in each class as nearly equal as possible, but in no case will a decrease in the number of directors constituting the Board shortenthe term of any incumbent director. - 20 - 50.Subject to Article ​49, directors shall be elected at the Annual General Meeting or an Extraordinary General Meeting of the Company by the vote ofthe holders of a majority of the voting power represented at such meeting in person or by proxy and voting on the election of directors. 51.Notwithstanding the provisions of Article ​49, External Directors shall be elected and hold office in accordance with the provisions of the Law. 52. Nominations to the Board 52.1.Nominations for the election of directors may be made by the Board or a Committee of the Board or, subject to the Law, by anyShareholder. Any Shareholder or Shareholders holding at least five percent of the voting rights in the issued share capital of the Companymay nominate one or more persons for election as directors at a general meeting only if a written notice of such Shareholder’s intent tomake such nomination or nominations has been given to the secretary of the Company and each such notice sets forth all the details andinformation set forth in Article ​25.2. The chairperson of the meeting may refuse to acknowledge the nomination of any person not madein compliance with the foregoing procedure. 52.2.Notwithstanding the provisions of Articles ​52.1 and ​51, no person shall be nominated or appointed to the office of a director if suchperson is disqualified under the Law from being appointed as a director. 52.3.A director’s term (including External Directors) shall begin either on the date of his appointment to the Board or at such later datedesignated in the resolution appointing such director. 53.Subject to the provisions of Article ​49, the Board may at any time appoint any other person as a director, whether to fill a vacancy or as an additionto the then current number of directors, provided that the total number of directors shall not at any time exceed seven directors. Any director soappointed shall hold office until the Annual General Meeting at which the term for the other directors of his class expires, unless otherwise stated inthe appointing resolution. 54.Subject to the provisions of the Law, a director may appoint an alternate director to attend a meeting in his or her place, but an alternate director soappointed must be approved by the board prior to the relevant meeting. - 21 - PROCEEDINGS OF DIRECTORS55.Meetings of the Board 55.1.The Board may meet and adjourn its meetings at such places either within or out the State of Israel and otherwise regulate such meetingsand proceedings as the directors think fit, provided that meetings shall be convened at least once every three months. Subject to all of theother provisions of the Articles concerning meetings of the Board, the Board may meet by telephone conference call or othercommunication equipment so long as each director participating in such call can hear, and be heard by, each other director participatingin such call. The directors participating in this manner shall be deemed to be present in person at such meeting and shall be entitled tovote or be counted in a quorum accordingly. 55.2.Board meetings may be convened at any time by the chairperson of the Board. The chairperson of the Board shall convene a Boardmeeting upon the written request of any two directors (or one director if the Board is comprised of fewer than seven directors) as soon aspracticable after receiving such request and shall otherwise convene a Board meeting as provided by the Law. 56.Notice 56.1.Notice of a Board meeting shall contain the information required by the Law and shall be delivered to the directors not less than threedays before such meeting. 56.2.Notice of a meeting of the Board shall be given in writing, and may be sent by hand, post, facsimile or electronic mail to a director at theaddress, facsimile number or electronic mail address given by such director to the Company for such purpose. Any such notice shall bedeemed duly received, if sent by post, three days following the day when any such notice was duly posted and if delivered by hand ortransmitted by facsimile transmission or electronic mail, such notice shall be deemed duly received by the director on the date of deliveryor, as the case may be, transmission of the same. 56.3.Notwithstanding anything contained to the contrary herein, failure to deliver notice to a director of any such meeting in the mannerrequired hereby may be waived (in advance or retroactively) by such director and a meeting shall be deemed to have been duly convenednotwithstanding such defective notice if such failure or defect is waived (in advance or retroactively), by all directors entitled toparticipate at such meeting and to whom notice was not duly given. The presence of a director at any such meeting shall be deemed duereceipt of prior notice or a waiver of any such notice requirement by such director. - 22 - 57.Quorum 57.1.A quorum at a meeting of the Board shall be constituted by the presence in person, or by telephone or similar communication equipmentof a majority of the directors then in office who are lawfully entitled to participate and vote at the meeting. If within 30 minutes (or withinsuch longer time as the chairperson of the meeting may decide) from the time appointed for the holding of the Board meeting a quorum isnot present, the Board meeting shall stand adjourned to the date, time, and place determined by the chairperson. No business shall betransacted at a meeting of the Board unless the requisite quorum is present. 57.2.If at any adjourned Board meeting a quorum is not present within 30 minutes (or within such longer time as the chairperson of themeeting may decide) from the time appointed for holding the meeting, then the quorum at such meeting shall be constituted by thepresence in person, or by telephone or similar communication equipment of two of the directors then in office who are lawfully entitled toparticipate and vote at the meeting. If at such meeting such quorum is not present within the above mentioned time frame, the Boardmeeting shall be adjourned in accordance with the provisions of this Article ​57. No business shall be transacted at a meeting of the Boardunless the requisite quorum is present. 58.Chairperson The Board may from time to time elect by resolution or otherwise appoint a director to be chairperson or deputy chairperson and determine theperiod for which each of them is to hold office. The chairperson, or in his absence the deputy chairperson, shall preside at meetings of the Board, butif no such chairperson or deputy chairperson shall be elected or appointed, or if at any meeting the chairperson or deputy chairperson shall not bepresent within 15 minutes after the time appointed for holding such meeting, or if the chairperson, or, if applicable, deputy chairperson, is unwillingor unable to chair such meeting, the directors present shall choose one of their number to be chairperson of such meeting. The chairperson shall nothave a second or casting vote at any Board meeting. The Chief Executive Officer of the Company may not serve as the chairperson of the Board,other than pursuant to Section 121 of the Law. 59.Validity of Acts Subject to the provisions of the Law, all bona fide actions of any meeting of the Board, or of a Committee of the Board, or of any person acting as adirector or a member of such Committee shall, notwithstanding that it be afterwards discovered that there was some defect in the appointment of anysuch director or such committee or person acting as aforesaid, or that they or any of them were disqualified, be as valid as if every such person orcommittee had been duly appointed or had duly continued in office and was qualified. - 23 - CHIEF EXECUTIVE OFFICER60.Subject to the Articles and the Law, the Board may from time to time appoint one or more persons, whether or not directors, as the General Manager,Chief Executive Officer, and/or President of the Company (the “Chief Executive Officer”). Subject to the Law, the powers, authorities andresponsibilities any such Chief Executive Officer shall have shall be those that the Board may, at its discretion, lawfully confer on the same. TheBoard may, from time to time, as the Board may deem fit, modify or revoke, such title(s), duties and authorities the Board conferred asaforesaid. Subject to the Articles and the Law, any such appointment(s) and any such powers, authorities and responsibilities may be either for afixed term or without any limitation of time, and may be made upon such conditions and subject to such limitations and restrictions as the Boardmay, from time to time, determine. In addition, the Board may from time to time (subject to the provisions of any applicable law or the rules of anystock exchange upon which securities of the Company are listed or included for quotation and of any contract between any such person(s) and theCompany) determine the salary of any such person(s) and remove or dismiss any such person(s) from office and appoint another or others in his ortheir place. 61.The management and the operation of the Company’s affairs and business in accordance with the policies determined by the Board shall be vestedin the Chief Executive Officer, in addition to all powers and authorities of the Chief Executive Officer, as specified in the Law. Without derogatingfrom the above, all powers of management and executive authority that are not vested by the Law or by the Articles in another organ of theCompany shall be vested in the Chief Executive Officer. MINUTES 62.The Company shall cause minutes to be recorded of all general meetings of the Company and also of all appointments of directors and OfficeHolders and of the proceedings of all meetings of the Board and any Committees thereof. Such minutes shall set forth the names of persons presentand all business transacted at such meetings. Any such minutes of any meeting, if purporting to be signed by the chairperson of such meeting or ofthe next succeeding meeting, or by the chairperson of the Board or the secretary of the Company, shall be prima facie evidence of the facts thereinstated. Minutes of a meeting shall be kept at the Office for the period, and in the manner, prescribed in the Law. - 24 - DIVIDENDS AND RESERVES63.Declaration of Dividends Subject to the provisions of the Law, the Board may from time to time declare such dividends and cause the Company to pay such dividends. TheBoard shall have the full authority to determine the time for payment of such dividends, and the record date for determining the Shareholdersentitled thereto, provided such date is not prior to the date of the resolution to distribute the dividend and no Shareholder who shall be registered inthe Shareholders Register with respect to any shares after the record date so determined shall be entitled to share in any such dividend with respect tosuch shares. 64.Funds Available for Payment of Dividends Dividends shall be paid out of the profits of the Company, as defined in the Law, or in accordance with Section 303 of the Law. 65.Amount Payable by Way of Dividends Subject to any special or restricted rights conferred upon the holders of shares as to dividends, any dividend paid by the Company shall be allocatedamong the Shareholders entitled thereto in proportion to the sums paid up or credited as paid up on account of the nominal value of their respectiveholdings of the shares in respect of which such dividend is being paid without taking into account the premium paid up for the shares. The amountpaid up on account of a share that has not yet been called for payment or fallen due for payment and upon which the Company pays interest to theshareholder shall not be deemed, for the purposes of this Article, to be a sum paid on account of the share. 66.Interest No dividend shall bear interest as against the Company. 67.Payment in Kind 67.1.A dividend may be paid, wholly or partly, by the distribution of specific assets, and, in particular, by distribution of paid-up shares,debentures of the Company or debentures of any other company, or in any one or more such ways. 67.2.The Board may resolve that: (a) any monies, investments, or other assets forming part of the undivided profits of the Company standing tothe credit of the reserve fund, or to the credit of any reserve fund for the redemption of capital, or to the credit of a reserve fund for therevaluation of real estate or other assets of the Company or any other reserve fund or investment funds or assets in the hands of theCompany and available for dividends, or representing premiums received on the issue of shares and standing to the credit of the sharepremium account, be capitalized and distributed among such of the Shareholders as would be entitled to receive the same if distributedby the way of dividend and in the same proportion on the basis that they become entitled thereto as capital; (b) all or any part of suchcapitalized fund be applied on behalf of such Shareholders in paying up in full, either at nominal or at such premiums as the resolutionmay provide, any unissued shares or debentures of the Company that shall be distributed accordingly or in or towards the payment, in fullor in part, of the uncalled liability on any issued shares or debentures of the Company; and (c) such distribution or payment shall beaccepted by such Shareholders in full satisfaction of their share and interest in the said capitalized sum. - 25 - 68.Implementation of Powers under Article ​67 For the purpose of giving full effect to any resolution under Article ​67 and without derogating from the provisions of Article ​8.2 hereof, the Boardmay settle any difficulty that may arise in regard to the distribution as it thinks expedient, and, in particular, may issue certificates for fractionalamounts of shares or other securities, and may fix the value for distribution of any specific assets, and may determine that cash payments shall bemade to any shareholder upon the footing of the value so fixed, or that fractions of less value than the nominal value of one share may bedisregarded in order to adjust the rights of all parties, and may vest any such cash, shares, debentures, debenture stock or specific assets in trusteesupon such trusts for the persons entitled to the dividend or capitalized fund as may seem expedient to the Board. Where required, a proper contractshall be filed in accordance with Section 291 of the Law, and the Board may appoint any person to sign such contract on behalf of the personsentitled to the dividend or capitalized fund. 69.Dividends on Unpaid Shares 69.1.Without derogating from Article ​65 hereof, the Board may give an instruction that shall prevent the distribution of a dividend to theholders of shares for which the full amount payable has not been paid. 69.2.The Board may deduct from any dividend payable to any Shareholder all sums of money, if any, presently payable by such Shareholderto the Company on account of calls or otherwise in relation to the shares of the Company. The Board may retain any dividend or othermoneys payable on or in respect of a share on which the Company has a lien, and may apply the same in or toward the satisfaction of thedebts, liabilities or engagement in respect of which the lien exists. 70.Retention of Dividends 70.1.The Board may retain any dividend or other monies payable or property distributable in respect of a share on which the Company has alien, and may apply the same in or toward satisfaction of the debts, liabilities, or engagements in respect of which the lien exists. 70.2.The Board may retain any dividend or other monies payable or property distributable in respect of a share in respect of which any personis, under Article ​21 entitled to become a Shareholder, or which any person is, under such Article, entitled to transfer, until such personshall become a shareholder in respect of such share or shall transfer the same. - 26 - 71.Unclaimed Dividends All unclaimed dividends or other money payable in respect of a share may be invested or otherwise made use of by the Board for the benefit of theCompany until claimed. The payment by the Board of any unclaimed dividend or such other moneys into a separate account shall not constitute theCompany a trustee in respect thereof, and any dividend unclaimed after a period of seven years from the date of declaration of such dividend, andany such other moneys unclaimed after a like period from the date the same were payable, shall be forfeited and shall revert to the Company;provided, however, that the Board may, at its discretion, cause the Company to pay any such dividend or such other moneys, or any part thereof, to aperson who would have been entitled thereto had the same not reverted to the Company. 72.Payment Any dividend or other money payable in cash in respect of a share may be paid by check or warrant sent through the post to, or left at, the registeredaddress of the person entitled thereto or by transfer to a bank account specified by such person (or, if two or more persons are registered as jointholders of such share or are entitled jointly thereto in consequence of the death or bankruptcy of the holder or otherwise, to any one of such personsor to his bank account), or to such person and at such address as the person entitled thereto may direct in writing. Every such check or warrant shallbe made payable to the order of the person to whom it is sent, or to such person as the person entitled thereto as aforesaid may direct, and payment ofthe check or warrant by the banker upon whom it is drawn shall be a good discharge to the Company. Every such check or warrant shall be sent atthe risk of the person entitled to the money represented thereby. 73.Receipt from a Joint Holder If two or more persons are registered as joint holders of any share, or are entitled jointly thereto in consequence of the death or bankruptcy of theholder or otherwise, any one of them may give an effective receipt for any dividend or other monies payable or property distributable in respect ofsuch share. ACCOUNTS AND AUDIT 74.Books of Account The Board shall cause accurate books of account to be kept in accordance with the provisions of the Law, and of any other applicable law orregulation including the rules of any stock exchange upon which the Ordinary Shares are listed or included for quotation. Such books of accountshall be kept at the Office, or at such other place or places as the Board may think fit, and they shall always be open to inspection by all directors.Shareholders who do not serve as directors, shall only have such rights to inspect any account or book or other similar document of the Company asconferred by Law or authorized by the Board. 75.Audit At least once in every fiscal year the accounts of the Company shall be audited and the correctness of the profit and loss account andbalance sheet certified by one or more duly qualified auditors. - 27 - 76.Auditors The appointment, authorities, rights and duties of the auditor(s) of the Company, shall be regulated by applicable law; provided, however, that inexercising authority to fix the remuneration of the auditor(s), the Shareholders in a general meeting may act (and in the absence of any action inconnection therewith shall be deemed to have so acted) to authorize the Board and/or a Committee of the Board to fix such remuneration subject tosuch criteria or standards, if any, as may be provided in such resolution, and if no such criteria or standards are so provided, such remuneration shallbe fixed in an amount commensurate with the volume and nature of the services rendered by such auditor(s). RIGHTS OF SIGNATURES 77.Rights of Signature The Board shall be entitled to authorize any person or persons (who need not be directors) to act and sign on behalf of the Company, and the actsand signature of such person(s) on behalf of the Company shall bind the Company insofar as such person(s) acted and signed within the scope of hisor their authority. NOTICES 78.Notices 78.1.Any written notice or other document may be served by the Company upon any Shareholder either personally, electronically, or bysending it by prepaid mail (airmail if sent internationally) addressed to such Shareholder at his address as described in the ShareholdersRegister or such other address as he may have designated in writing for the receipt of notices and other documents. Any written notice orother document may be served by any Shareholder upon the Company by tendering the same in person to the secretary or the ChiefExecutive Officer of the Company at the Office or by sending it by prepaid registered mail (airmail if posted outside Israel) to theCompany at its Office. Any such notice or other document shall be deemed to have been served 48 hours after it has been posted (sevenbusiness days if sent internationally), or when actually received by the addressee if sooner than 48 hours or seven business days, as thecase may be, after it has been posted, or when actually tendered in person, to such shareholder (or to the secretary or the Chief ExecutiveOfficer). Notice sent by telegram, facsimile or electronic mail shall be deemed to have been served when actually received by theaddressee, including in the event that it was defectively addressed or failed, in some other respect, to comply with the provisions of thisArticle ​78.1. 78.2.All notices to be given to the Shareholders shall, with respect to any share to which persons are jointly entitled, be given to whichever ofsuch persons is named first in the Shareholders Register or in the records of the Company’s transfer agent, and any notice so given shallbe sufficient notice to the holders of such share. - 28 - 78.3.Any Shareholder whose address is not described in the Shareholders Register, and who shall not have designated in writing an address forthe receipt of notices, shall not be entitled to receive any notice from the Company. 78.4.Notwithstanding anything to the contrary contained herein and subject to the provisions of the Law, notice to a Shareholder may beserved, as general notice to all Shareholders, in accordance with applicable rules and regulations of any stock exchange upon which theCompany’s shares are listed or included for quotation. 78.5.Subject to applicable law, any Shareholder, director or any other person entitled to receive notice in accordance with these Articles orLaw, may waive notice, in advance or retroactively, in a particular case or type of cases or generally, and if so, notice will be deemed ashaving been duly served, and all proceedings or actions for which the notice was required will be deemed valid. 78.6.The accidental omission to give notice of a meeting to any Shareholder or the non-receipt of notice by any Shareholder entitled toreceive notice shall not invalidate the proceedings at any meeting or any resolution(s) adopted by such a meeting. INSURANCE, EXEMPTION AND INDEMNITY OF OFFICERS 79.Subject to the provisions of the Law, the Company may: 79.1.enter into a contract for the insurance of the liability, in whole or in part, of any of its Office Holders with respect to an obligationimposed on such Office Holder due to an act performed by the Office Holder in the Office Holder’s capacity as an Office Holder of theCompany arising from any of the following: 79.1.1.a breach of duty of care to the Company or to any other person; 79.1.2.a breach of the duty of loyalty to the Company provided that the Office Holder acted in good faith and had reasonablegrounds to assume that the act would not harm the interests of the Company; 79.1.3.a financial liability imposed on such Office Holder in favor of any other person; - 29 - 79.2.undertake, in advance to indemnify, or may indemnify retroactively, an Office Holder of the Company with respect to any of thefollowing liabilities or expenses that arise from an act performed by the Office Holder by virtue of being an Office Holder of theCompany: 79.2.1.a financial liability imposed on an Office Holder in favor of another person by any judgment, including a judgment given asa result of a settlement or an arbitrator’s award which has been confirmed by a court, 79.2.2.reasonable litigation expenses including attorney's fees, incurred by him as a result of an investigation or proceedingsinstituted against him by an authority empowered to conduct an investigation or proceedings, which are concluded withoutthe filing of an indictment against the Office Holder and without the levying of a monetary obligation in lieu of criminalproceedings upon the Office Holder, or which are concluded without the filing of an indictment against the Office Holder butwith levying a monetary obligation in substitute of such criminal proceedings upon the Office Holder for a crime that doesnot require proof of criminal intent; and 79.2.3.reasonable litigation expenses, including attorney's fees, expended by an Office Holder or which were imposed on an OfficeHolder by a court in proceedings filed against the Office Holder by the Company or in its name or by any other person or in acriminal charge on which the Office Holder was acquitted or in a criminal charge on which the Office Holder was convictedfor an offense which did not require proof of criminal intent; provided however, that in the event the Company wishes to indemnify an Office Holder in advance for financial liabilities under Article​79.2.1 it may only do so if the undertaking to indemnify the Office Holder for such liabilities was restricted to those events that the Boardmay deem foreseeable in light of the Company's actual activities, at the time of giving of such undertaking, and to a specific sum or areasonable criterion under such circumstances as determined by the Board. 80.Subject to the provisions of the Law, the Company hereby releases, in advance, its Office Holders from liability to the Company for damage thatarises from the breach of the Office Holder’s duty of care to the Company. 81.The provisions of Articles ​79 and ​80 are not intended, and shall not be interpreted, to restrict the Company in any manner in respect of theprocurement of insurance or in respect of indemnification (i) in connection with any person who is not an Office Holder, including, withoutlimitation, any employee, agent, consultant or contractor of the Company who is not an Office Holder, or (ii) in connection with any Office Holder tothe extent that such insurance and/or indemnification is not specifically prohibited under law; provided that the procurement of any such insuranceor the provision of any such indemnification shall be approved by the Board . Any modification of Articles ​79 through ​81 shall be prospective ineffect and shall not affect the Company’s obligation or ability to indemnify an Office Holder for any act or omission occurring prior to suchmodification. - 30 - EXHIBIT 4.2 TRANSLATION FOR CONVENIENCE ONLYBINDING VERSION IS THE HEBREW ORIGINALDate: December 3, 2013ToThe First International Bank of Israel Ltd.Ramat Hachayal Branch (the “Bank”)Dear Sirs, Re: Amendment to Financial Covenants Whereas, Perion Network Ltd. (hereinafter the “Company”), is and/or will be indebted to the Bank for various amounts of money on account of credit,documentary credit, various loans, overdraft on the Company’s checking account, debit or other account, various letter of indemnification and guaranty,discounts of bills and other banking services made available and that will be made available to the Company and/or other persons guaranteed by theCompany (hereinafter the “Banking Services”); andWhereas, In order to secure the Banking Services, on September 6, 2011, the Company has inter alia, executed an undertaking for the compliance withfinancial covenants as amended on April 15, 2012 (as amended, the “Undertaking”); andWhereas, the Bank and the Company have agreed to amend the Undertaking in the manner described below;THEREFORE, it is hereby agreed by the Company as follows: 1. Section 1.5 shall be deleted in its entirety. 2. The remaining sections of the Undertaking shall not be amended and shall remain in full force and effect. 3. Without derogating from the foregoing, the Company acknowledges that this consent does not derogate from other undertakings of the Companytowards the Bank, including any other covenant specified in the Undertaking. Sincerely,[s] Perion Network Ltd. [s] The First International Bank of Israel Ltd.Ramat Hachayal branch Exhibit 4.8 Search Services Agreement by and between Conduit Ltd. and Microsoft Online, Inc., datedNovember 19, 2010, as amended on May 11, 2011.  PORTIONS OF THIS AGREEMENT WERE OMITTED AND HAVE BEEN FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. EXECUTION VERSION SEARCH SERVICES AGREEMENT This Search Services Agreement (this “Agreement”) is made and entered into as of November 19, 2010 (the “Effective Date”), by and betweenConduit Ltd., a company formed under the laws of Israel (“Conduit”) and Microsoft Online, Inc., a Nevada corporation (“Microsoft”), a wholly-ownedsubsidiary of Microsoft Corporation, a Washington corporation. Conduit and Microsoft are each a “Party” and are together referred to as the “Parties.” RECITALS WHEREAS, Microsoft operates search services and provides certain monetization services on behalf of itself and to companies that publish andprovide Web sites and other interactive applications and services; WHEREAS, Conduit develops, publishes and distributes Web sites, applications, software and other digital properties on behalf of itself and third-party publishers on a variety of platforms throughout the world; WHEREAS, Conduit desires to provide Microsoft with distribution services to enable Conduit and it third-party publishers to access Microsoft’ssearch services and search monetization services as described herein; and WHEREAS, Microsoft desires to provide such search services and search monetization services; NOW, THEREFORE, in consideration of the promises, the mutual covenants and agreements herein contained and other good and valuableconsideration, the receipt and sufficiency of which are expressly acknowledged, the Parties hereto, intending to be legally bound, agree as follows: AGREEMENT 1. DEFINITIONS 1.1 “Affiliate” means, with respect to a Party, any entity that, at a given time during the Term, directly or indirectly Controls, is Controlled byor is under common Control with, such Party. 1.2 “Algorithmic Listings” means the results generated by Microsoft’s Algorithmic Search Services for a given Query. 1 .3 “Algorithmic Search Services” means Internet Search services that utilize general indices of content available on the World Wide Webincluding vertical search functionality such as search for images, video, news, shopping and travel. 1.4 “API WL Solution” has the meaning given in Section 2.1.3(b). 1.5 “Bing” means the proprietary search engine owned and operated by Microsoft utilized on the Bing Site and any successor thereto. 1.6 “Bing Site” means www.bing.com or the localized equivalent (e.g., bing.co.uk or bing.fr) and all subdomains and any successor sites thatreplace such sites and subdomains. CONFIDENTIAL -1- EXECUTION VERSION 1.7 “Brand Features” means trade names, trademarks, service marks, logos, domain names, trade dress and other distinctive brand features,including any goodwill represented thereby. 1.8 “Business Day” means any day other than a Saturday or Sunday or any day on which the Federal Reserve Bank of New York is closed. 1.9 “Change of Control Transaction” means, with respect to a Party, (i) a sale of all or substantially all of such Party’s assets, other than to aFinancial Investor, (ii) a transfer of Control of such Party to a third party that is not an Affiliate of any shareholder of such Party, other than to a FinancialInvestor, or (iii) a merger, consolidation, share exchange, recapitalization, restructuring or business combination involving such Party, as a result of whichControl of the surviving entity is held by a third party that is not an Affiliate of any shareholder of such Party, other than by a Financial Investor. 1.10 “Commencement Date” means the earlier of (a) January 1, 2011 and (b) the date that Microsoft begins providing the Services to Conduit. 1.11 “Conduit” has the meaning given in the preamble of this Agreement. 1.12 “Conduit Brand Features” means the Brand Features of Conduit, its Affiliates and the Conduit Publishers. 1.13 “Conduit Engine” means Conduit software that powers Conduit applications, such as Conduit’s toolbar. 1.14 “Conduit Indemnified Party” means Conduit, any Affiliate of Conduit, any successor to all of Conduit’s rights and obligations under thisAgreement permitted under Section 16.4, and any employee, officer, director, representative or agent of any of the foregoing in his, her or its capacity as such. 1.15 “Conduit Publisher” means a third party with whom Conduit has contracted to provide Algorithmic Search Services or Paid SearchServices on or in connection with Conduit’s or such third party’s Web sites, applications, software and other digital properties. 1.16 “Confidential Information” has the meaning given in Section 6.1. 1.17 “Control” means, with respect to an entity, the beneficial ownership, directly or indirectly through or with one or more intermediaries, ofequity securities or other ownership interests representing more than 50% of the voting power of such entity and the right to appoint more than 50% of thedirectors of such entity. 1.18 “Covered Amounts” means any damages, penalties, fines, fees, costs and expenses (including reasonable attorneys’ fees and costs)incurred directly and reasonably necessarily in connection with any Third Party Claim or agreed to by the Indemnifying Party in settlement of any ThirdParty Claim, but excluding internally allocated costs incurred by an Indemnified Party in providing cooperation to an Indemnifying Party or in participatingin the defense of a Third Party Claim (provided that the Indemnifying Party has assumed the defense of such Third Party Claim). 1.19 “Destination Page” means the Web page that is displayed when an End User clicks on a Result. 1.20 “Disclosing Party” has the meaning given in Section 6.1. CONFIDENTIAL -2- EXECUTION VERSION 1.21 “Effective Date” has the meaning given in the preamble of this Agreement. 1.22 “End User” means an individual, human end user who visits or uses a Property or a Source (i.e., not bots, macro programs, Internet agents,crawlers or any other automated means). 1.23 “Event” means, with respect to an End User, any of the following (a) the End User submits a Query from any Source and (b) the End Uservisits or otherwise interacts with the Microsoft Network. 1.24 “Excess Revenue Share Payment” has the meaning given in Section 4.1.2. 1.25 “Financial Investor” is a financial institution, a fund or a pooled investment vehicle (e.g., a private equity fund or a hedge fund), or aperson or entity whose main business is making investments in other entities engaged in multiple businesses. 1.26 “Governmental Authority” means any United States or non-United States federal, national, provincial, state or local government or otherpolitical subdivision thereof, any entity, authority, agency or body exercising executive, legislative, judicial, regulatory or administrative functions of anysuch government or political subdivision, and any super-national organization of sovereign state exercising such functions for such sovereign states. 1.27 “Gross Revenue” [***] 1.28 “Indemnified Party” means a Microsoft Indemnified Party or a Conduit Indemnified Party entitled to defense and indemnification underSection 10.1 or 10.2, as the case may be. 1.29 “Indemnifying Party” means Microsoft or Conduit, whichever is obligated to provide defense and indemnification under Section 10.1 or10.2, as the case may be. 1.30 “Intellectual Property Rights” means any and all rights existing from time to time under patent law, copyright law, moral rights law, tradesecret law, trademark law, whether registered or unregistered, and any and all other similar proprietary rights, as well as any and all applications, renewals,extensions, divisionals, continuations, restorations and re-instatements thereof, now or hereafter in force and effect worldwide. 1.31 “Internet Search” means search via a search engine that utilizes a general index of content located on the World Wide Web. 1.32 “Laws” means any Federal, state, provincial, county, municipal or other local laws, rules, regulations, ordinances or judicial decisionsenacted or issued by a court or other Governmental Authority of any country, state, province, county, city or other municipality. 1.33 “Microsoft” has the meaning given in the preamble of this Agreement. 1.34 “Microsoft Indemnified Party” means Microsoft, any Affiliate of Microsoft, any successor to all of Microsoft’s rights and obligationsunder this Agreement permitted under Section 16.4, and any employee, officer, director, representative or agent of any of the foregoing in his, her or itscapacity as such. CONFIDENTIAL -3- EXECUTION VERSION 1.35 “Microsoft Network” means Microsoft O&O Properties and Microsoft Partner properties. 1.36 “Microsoft O&O Properties” means all Web sites, applications, software and other digital properties receiving or using the Services thatare owned or operated by or for Microsoft or its Affiliates during the Term. 1.37 “Microsoft Partner” means a third party that has entered into an arrangement or agreement with Microsoft to receive Microsoft’s PaidSearch Services and/or Algorithmic Search Services. 1.38 “Mobile Device” means (a) a mobile telephony device used for any computing, communications or other services, and (b) any otherdevice that Microsoft and Conduit either agree in writing are Mobile Devices or both treat as mobile for purposes of rendering the user experience. Examplesinclude, as of the Effective Date, devices such as the Samsung Focus, Apple iPhone, RIM Blackberry, Motorola Droid, the Palm Pre, and any other similardevices manufactured by other companies and, in the future, any devices that are captured by this definition. 1.39 [***] 1.40 “Non-Infringing Alternative” has the meaning given in Section 10.4. 1.41 [***] 1.42 “Other Platforms” means platforms and devices other than Personal Computers, including, but not limited to Mobile Devices and InternetProtocol Television (“IPTV”). 1.43 “Other Platform Payments” has the meaning given in Section 4.1.3. 1.44 “Other Platform Services” has the meaning given in Section 2.10. 1.45 “Page Click Through Rate” means the percentage of Results Pages for which the user clicks on any content on a Results Page. 1.46 “Paid Listing” means any advertisement for which the review, cataloguing, collection, maintenance, indexing, ranking, or display is paid,regardless of the method by which that payment is counted (whether cost for review, cost per click, cost per action, cost per impression, pay-for-placement, orotherwise). 1.47 “Paid Search Services” means services that deliver Paid Listings in response to Queries. 1.48 “Patents” means any and all existing and future patents and patent applications owned or licensable by the relevant Party, and filed orissued anywhere in the world. 1.49 “Personal Computer” means a general purpose computer, such as a desktop, laptop, tablet or netbook, that (a) is not a Mobile Device, and(b) is primarily designed to be used by a single individual or small group of individuals at one time and to perform a multiplicity of general purposecomputing functions at the direction of the user through applications. Examples include, as of the Effective Date, devices such as a Dell Inspiron, the LenovoThinkpad, the Apple iPad and the Toshiba Mini. CONFIDENTIAL -4- EXECUTION VERSION 1.50 [***] 1.51 “Privacy Laws” means those Laws relating to data privacy, data protection or data retention. 1.52 “Property” or “Properties” means Conduit’s and Conduit Publishers’ current and future Web sites, applications, software and other digitalproperties (including Bing applications). 1.53 “Query” means a single Internet Search request that is submitted by an individual End User. As used in the prior sentence, “submission”by an End User includes manual typing in a search box (followed by a click or pressing of the enter key to submit the Internet Search request) or otheraffirmative act by the End User that, in relevant context, manifests a bona fide intent to submit a particular Internet Search request for information (e.g., byclicking on a search link or a related terms link). The term “submission” does not include the automatic, real-time transmission by Microsoft or Conduit ofsuggested search terms during manual typing in a search box occurring prior to a click or prior to any other affirmative act to submit the Internet Searchrequest. 1.54 “Receiving Party” has the meaning given in Section 6.1. 1.55 “Results” means Paid Listings and Algorithmic Listings. 1.56 “Results Page” means Web pages on which Results are displayed in response to a Query submitted through a Source. 1.57 “Self-Serve Platform” means the platform operated by Conduit through which publishers can create customized applications fordistribution on a self-serve basis. 1.58 “Services” means Microsoft’s Algorithmic Search Services and Paid Search Services. 1.59 [***] 1.60 “Source” means a search entry point as specified in Exhibit B that is enabled on or as a direct result of an End User’s interaction with aProperty and that allows an End User to conduct an Internet Search. 1.61 “Tax” means any federal, state, local, or foreign income, profits, capital gains, gross receipts, franchise, net worth, sales, use, value added,goods and services, property, ad valorem, intangible, unitary, transfer, stamp, documentary, payroll, employment, estimated, excise, license, withholding,social security, alternative or add-on minimum, recapture or other taxes of any kind imposed by any Governmental Authority. 1.62 “Term” has the meaning given in Section 15.1. 1.63 “Termination Override Notice” has the meaning given in Section 15.3.1. CONFIDENTIAL -5- EXECUTION VERSION 1.64 “Territory” means worldwide, to the extent permitted by U.S. law. 1.65 “Third Party Claim” means any claim, demand, suit, action, or administrative, regulatory or other proceeding by anyone other than anIndemnified Party in connection with such matter. 1.66 “Tier” has the meaning given in Section 4.1.1. 1.67 “Transaction Tax” means any sales, use, value added, goods and services, or similar Tax. 1.68 [***] 1.69 “Withholding Taxes” has the meaning given in Section 4.5.2. 2. SERVICES 2.1 Scope of Services. 2.1.1 Provision of Services. During the Term and in accordance with the provisions of this Agreement, Microsoft will provide theServices in response to all Queries delivered by Conduit from all Sources in the Territory. Conduit, [***] , shall be entitled to access theServices through all Sources in the Territory and as otherwise agreed by the Parties, other than Sources on Properties excluded under Section 2.1.3. [***] , 2.1.2 Initial Migration of Existing Properties. During the portion of the Term between the Commencement Date and December 31,2010 (if the Commencement Date is earlier than January 1, 2011), Microsoft will make the Services available to the Properties and Conduit Publishers thatthe Parties agree to migrate to the Services. Beginning on January 1, 2011 and continuing throughout the Term, Microsoft will make the Services available toall of the Properties and Conduit Publishers supported by Conduit as of the Commencement Date. 2.1.3 New Properties; Exclusion of Properties. (a) New and Changed Properties. After the Commencement Date, Conduit may add new Properties (“New Properties”), newSources as allowed under Exhibit B, and new Conduit Publishers, including those that become Conduit Publishers via the Self-Serve Platform,without prior approval from Microsoft. Conduit will use commercially reasonable efforts to prevent the use of the Services or the enablement ofSources on or in connection with New Properties (and Properties supported by Conduit as of the Commencement Date that materially change afterthe Commencement Date (a “Changed Property”)) that violate (for so long as they violate) Microsoft’s standard advertising editorial guidelines asapplicable in the local geographic market of the applicable Conduit Publisher (the “Guidelines,” a current copy of such guidelines, as applicable inthe United States, is available at http://advertising.microsoft.com/support-center/search-advertising/editorial-guidelines) with respect to (i) adultcontent; (ii) gambling activity; (iii) the promotion of illegal drugs or other illegal activity; (iv) the distribution of spyware, computer viruses, SPAMor similar harmful software or code; and (v) the distribution of products or services whose primary intent is to provide software or platforms thatenable file sharing of copyrighted content or that enable the bypassing of copyright protection. “Commercially reasonable efforts” as used in thepreceding sentence means that Conduit (x) provides clear notice to prospective Conduit Publishers of the foregoing Guidelines; (y) posts suchpolicies in an easily accessible location on the Conduit.com Web site (either by incorporating the relevant Guidelines into Conduit’s publisherterms and conditions or linking directly to the Guidelines); and (z) investigates and takes reasonable action in response to violations within areasonable time following a reported violation. Microsoft will provide reasonable cooperation to Conduit at Conduit’s request in connection withany such violations. CONFIDENTIAL -6- EXECUTION VERSION (b) Notice of Suspension; White-Label Solution. Microsoft may require Conduit to suspend or cease providing Services toSources within a Property by providing at [***] Conduit, if (i) in Microsoft’s reasonable judgment, such Property violates Microsoft’sguidelines with respect to subsections (i)-(v) of subsection (a) above, (ii) Microsoft would not enter into a direct relationship with such ConduitPublisher to provide Services with respect to such Property and (iii) Microsoft has not accepted advertising with respect to such Property or ConduitPublisher on the Microsoft O&O Properties. Such notice will include a detailed description of the reasons for the requested action and, uponConduit’s request, the Parties shall work together promptly and in good faith to address and attempt to resolve such issues in order to resumeproviding Services to the affected Property. If the Parties are unable to resolve such issues after using such good faith efforts, [***] Microsoft will consider such request promptly and in good faith. Such [***] as may be agreed by the Parties.Any [***] will be subject to all of the terms of this Agreement except with respect to Microsoft branding. Any API WL Solution willbe subject to the terms of Microsoft’s standard API license terms as generally applied and such other terms as may be agreed by the Parties, includingreasonable adjustments to the service levels and other obligations of Microsoft with respect to the implementation and technical delivery of theServices set forth in this Agreement. For clarity, the payment provisions of this Agreement will continue to apply with respect to any [***] . (c) Suspension. Conduit will promptly suspend or terminate the provision of Services to each Property as required byMicrosoft under this Section 2.1.3; provided that the process described in this Section 2.1.3 shall be undertaken by both Parties with considerationto minimizing any potential interference with the business of any Conduit Publisher. For clarity, (i) the fact that a Property may violate any ofsubsections (i)-(v) of subsection (a) above shall not be deemed a breach of this Agreement and (ii) the submission of a Query by an End User from aSource or the contents of any Results does not mean that the Property is in violation of subsections (i)-(v) of subsection (a) above. 2.2 Implementation. 2.2.1 Hosting of Results Page. Unless otherwise agreed upon in writing by the Parties, Microsoft will host the Results Pages. TheParties will mutually agree on the mechanisms to deliver and correctly display the Conduit and Conduit Publisher content described in Sections 2.2.2(b) -2.2.2(d). For the avoidance of doubt, nothing in this Section 2.2 or otherwise will affect Conduit’s right to engage in homepage replacement (as described in2.7.3(a)) and to host homepages in connection therewith. If such homepage replacement includes the replacement of an End User’s browser’s homepage withthe Bing Site homepage, Microsoft will, subject to Conduit’s proper implementation of the [***] CONFIDENTIAL -7- EXECUTION VERSION 2.2.2 Display of Results. (a) [***] (b) The Results Page will include a link or other visual element (as shown in Exhibit C-l), which when clicked on, directs theuser to Conduit’s applications marketplace (the “Apps Link”). The Apps Link will be implemented in substantially the location shown in Exhibit C-l unless otherwise mutually agreed by the Parties in writing. (c) Notwithstanding Section 2.2.2(a), Conduit may include content and links to applications on the Results Page in a“ [***] ” as shown in Mockup 1 of Exhibit C-2 or as otherwise agreed by the Parties. The content and applications that are included in the [***] will be determined by Conduit in its sole discretion; provided, however that Microsoft may object in good faith to the association ofcontent or applications with a particular Results Page on relevance grounds or subject to Microsoft’s standard advertising acceptance policies asapplied generally to the display of content on the Bing Site, in which case Microsoft may elect not to display such content or applications in the [***] (unless Microsoft accepts advertising in connection with such content or applications, in which event, Microsoft will display suchcontent in the [***] ). The [***] will be located on the Results Page so as to optimize userexperience(e.g., [***] ), as mutually agreed upon by the Parties. The Parties willwork together to implement the Conduit Layer beginning March 1, 2011 in accordance with Mockup 1 of Exhibit C-2. If the Parties cannot agree onhow to implement the Conduit Layer in accordance with Mockup 1 of Exhibit C-2 or if Microsoft is not able to implement the [***] byMarch 1, 2011, then, beginning on [***] , the Conduit Layer will be implemented on the [***] [***] , if any, as shown in Mockup 2 of Exhibit C-2. (d) The Parties will use reasonable efforts to implement buttons or links to appear on the Results Page (e.g., next to relevantResults) from which users can download or be directed to applications and other Conduit or Conduit Publisher content, an example of which isshown in Exhibit C-3. The Parties will work together to develop the appropriate mechanism for implementing such buttons or links and shall testsuch implementation according to a mutually-agreed test plan on a Source-by-Source basis for the purposes of measuring the impact of such links onthe overall [***] . If the test demonstrates a positive or neutral impact on overall [***] with respect to a Source, then Microsoftwill implement such buttons or links for all Results Pages from that Source. If the test demonstrates a negative impact onoverall [***] with respect to a Source, then the Parties will work together to implement changes designed to remedy such negativeimpact and will conduct one or more retests. If, after using commercially reasonable efforts, the Parties agree that the negative impact cannotreasonably be corrected, then Microsoft will not have an obligation to implement such buttons or links on Results Pages in connection with suchSource. Nothing in this paragraph shall affect Microsoft’s right to control the order and location of Results on Results Pages. CONFIDENTIAL -8- EXECUTION VERSION (e) For clarity, Conduit may instruct Microsoft not to display any or all of the content described in Sections 2.2.2(b) -2.2.2(d) with respect to one or more Conduit Publishers. [***] (f) Commencing [***] , when desired by Conduit, Microsoft will display the content described in Sections 2.2.2(b)- 2.2.2(d) in connection with any search conducted from any Microsoft search entry point (e.g., from the Bing Site) by an End User with an installedactive [***] . 2.3 General. 2.3.1 Improvements and Successive or Substitute Services. For avoidance of doubt, the Services provided by Microsoft under thisAgreement will include each such service as it exists as of the Effective Date, all improvements thereto and any successor or substitute [***] or [***] that is used on the Bing Site. 2.3.2 Parity. [***] CONFIDENTIAL -9- EXECUTION VERSION 2.3.3 Microsoft Reward Programs. Microsoft will use good faith efforts to enable End Users to obtain [***] and the benefit ofother similar Microsoft programs (to the extent Microsoft makes them available other than on a test basis) from Internet Searches conducted through theSources, subject to the generally applicable terms, technical requirements and technical feasibility of such programs. 2.4 Non-Discrimination. [***] 2.5 Branding. At Conduit’s option and on a Source-by-Source basis, the footer of the Results Page may be co-branded with Conduit’s and/or aConduit Publisher’s logo, examples of which are shown in Exhibit C-4. Such logos may be clickable live links to Conduit or Conduit Publisher sites.Conduit shall use reasonable efforts to ensure that the Conduit Brand Features that are displayed in the footer and the footer itself conform to the technicalrequirements set forth on Exhibit I, as such requirements may be modified by the mutual agreement of the Parties. For the avoidance of doubt, except asexpressly provided in this Agreement, [***] except with respect to the Resultsand other content provided by Microsoft. After January 1, 2011, the Parties will explore in good faith co-branding the Results Page header with Conduit’sand/or a Conduit Publisher’s logo as shown in Exhibit C-5 or as otherwise agreed by the Parties. 2.6 Reporting. The Parties will work together in good faith to implement an appropriate reporting solution that provides reporting metrics,functionality and performance at a level that meets the needs of Conduit and all ConduitPublishers. [***] Microsoft will provide Conduit with the ability to generate up to [***] , or such higher number as the Parties may agree, so that [***] Microsoft willreport on [***] at least the following information in [***] Microsoft will report on amonthly basis at least the following information by [***] Notwithstanding the foregoing, forthe months of December 2010, Microsoft shall provide [***] following information [***] CONFIDENTIAL -10- EXECUTION VERSION 2.7 Prohibited Actions. 2.7.1 Restrictions. Unless otherwise agreed to by Microsoft, Conduit shall not, and shall not authorize, allow or permit any third-partyto: (a) edit, modify, truncate, filter or change the order of the information contained in any Results (either individually orcollectively); (b) frame any Destination Page; (c) redirect an End User away from the Destination Page, provide a version of the Destination Page different from the page anEnd User would access by going directly to the Destination Page, intersperse any content between a Result and the corresponding Destination Page; (d) display any Results in pop-up, pop-under, exit windows, expanding buttons, or animation; (e) except to the extent expressly permitted herein, transfer, sell, lease, syndicate, sub-syndicate, lend, or use for co-branding,timesharing, service bureau or other unauthorized purposes any Services or access thereto (including, but not limited to the Results, or any part,copy or derivative thereof); (f) directly or indirectly generate Queries, or impressions of or clicks on Results, through any incented, automated, deceptive,fraudulent or other invalid means for the purpose of artificially increasing the number of Unique Searchers or Gross Revenue (including, but notlimited to, (A) click spam, robots, macro programs, Internet agents; (B) blind links (where End Users do not know that they will be performing aQuery or clicking on a Result; (C) requiring an End User to click to receive some other benefit, obtain some other result or perform another function(such as leaving a Web page or closing a window); (D) pre-populating a Source, except that spell check, auto completion, and suggested queryfunctionalities will not be considered a violation of this subsection; or (E) Conduit, its employees, contractors or agents submitting Queries exceptin the course of normal individual use); (g) encourage or require End Users or any other persons, either with or without their knowledge, by offering incentives orpayments to enter Queries or click on Results using methods that are manipulative, deceptive, malicious or fraudulent for the purpose of artificiallyincreasing the number of Unique Searchers or Gross Revenue (provided that neither this subsection (g) nor subsection (f) above shall be deemed toprohibit valid means of incentivizing searches such as through toolbars that provide benefits to End Users, such as toolbars that give a portion ofrevenue to the charity of an End User’s choice); (h) provide End Users with the ability to submit Queries or access any Results through any client software application that isknown to be harmful or malicious or that is installed without an End User’s consent (such as malware, spyware, and “drive-by” downloads) or thatotherwise fails to comply with applicable Laws relating to client software applications that include dynamically served third party advertisements; (i) install any program on an End User’s computer or replace an End User’s home page, without the End User’s prior consent; CONFIDENTIAL -11- EXECUTION VERSION (j) modify, adapt, translate, prepare derivative works from or decompile, reverse engineer, disassemble or otherwise attempt toderive source code from (except to the extent permitted under this Agreement or allowed by Law) the technology used to provide the Services(excluding any technology provided by Conduit); or (k) remove, deface, obscure, or alter Microsoft’s copyright notice, trademarks or other proprietary rights notices affixed to orprovided or displayed as part of any Services, or any other Microsoft technology, software, materials and/or documentation. 2.7.2 Exceptions. The restrictions in Section 2.7.1 will not apply to prohibit any action or practice with respect to the Services that isengaged in by Microsoft or a Microsoft Partner. 2.7.3 User Consent. (a) Conduit will provide a user notice and obtain user consent,[***] , in compliance withapplicable Laws and acceptable industry practices, before changing any user settings with respect to any of the Sources. For purposes of theforegoing sentence, certification by TRUSTe or a comparable entity (“Certification”) shall constitute compliance with acceptable industry practices.If Conduit no longer maintains Certification and Microsoft believes that a given Conduit practice violates acceptable industry practices, thenMicrosoft may raise the issue to Conduit and the Parties work together in good faith to resolve the issue. For the avoidance of doubt, to the best ofMicrosoft’s knowledge (including the mock-ups and policies disclosed by Conduit prior to the Effective Date), Microsoft acknowledges and agreesthat Conduit’s notice and consent practices in effect as of the Effective Date comply with acceptable industry practices and are acceptable means ofproviding such user notices and obtaining such user consent as of the Effective Date. In addition, Microsoft acknowledges and agrees that Conduitmay, on either [***] basis, [***] that mayinclude [***] which may be the [***] (in which event, [***] (b) Microsoft will provide a user notice and obtain user consent, either on [***] , in compliance withapplicable Laws and acceptable industry practices, before changing any user settings of End Users. For purposes of the foregoing sentence,Certification shall constitute compliance with acceptable industry practices. If Microsoft does not maintain Certification and Conduit believes that agiven Microsoft practice violates acceptable industry practices, then Conduit may raise the issue to Microsoft and the Parties work together in goodfaith to resolve to resolve the issue. Microsoft may or may not implement functionality on Results Pages that enables End Users to change theirdefault search provider settings for the Sources. If Microsoft enables such functionality, Microsoft will continue to recognize such End Usersas [***] (c) Click-Fraud Cooperation. If Microsoft detects or reasonably suspects fraudulent clicks or Queries, Conduit will cooperatewith Microsoft to detect and prevent such fraudulent clicks or Queries in a manner that is consistent with the Parties’ privacy policies and allapplicable Laws. CONFIDENTIAL -12- EXECUTION VERSION 2.8 Traffic Assignment. Each Party will take all reasonable actions and provide all reasonable assistance to the other Party (including theexecution, acknowledgment, delivery and assistance in preparation of documents) as may be requested by the other Party to ensure that (a) Microsoft obtains [***] and (b) Conduit receives [***] Such reasonable actions may include, by way of example andwithout limitation, (x) Microsoft hosting the [***] ; (y) [***] and(z) [***] 2.9 Service Levels. [***] 2.10 Other Platforms. Conduit shall have the right to implement all then-available versions of the Services designed for Other Platforms (“OtherPlatform Services”). If Microsoft does not have a version of the Services designed for an Other Platform with respect to which Conduit desires to receiveServices, but a then-available version of a Service may be readily adapted to such Other Platform (e.g., by making reasonable format changes to Results fromsuch available Services), then the Parties will work together to make such adaptations and Conduit may implement the Services on such Other Platform. Ifthen-available Services may not be readily adapted to such Other Platform, the Parties will study the feasibility, effort and timing of providing Services forsuch Other Platform for a period of 60 days from Conduit’s request to receive such Services. If the Parties do not mutually agree to include the Services forsuch Other Platform, Microsoft will have no further obligation with respect to such requested Other Platform Services. If the Parties agree to include theServices for such Other Platform, Microsoft will work with Conduit to provide the requested Other Platform Services in the agreed manner and timeframe, and,when made available, Conduit will use the Other Platform Services consistent with the terms and conditions of this Agreement as such terms and conditionsmay need to be modified in light of the nature of the particular platform or differing business models; provided that (a) the Parties will act reasonably andwork together in good faith to agree on any such modifications (for example, the provision of the [***] may not apply to implementations onOther Platforms) and (b) any such modifications will be consistent with the spirit and intent of this Agreement and preserve the Parties’ relative shares of theongoing economic benefits of this Agreement. Unless the Parties otherwise agree in writing, this Section shall not be construed to require Microsoft toprovide Conduit with any software code (for example, apps) other than software (such as APIs or other code to enable the Services) that Microsoft makesgenerally available to other Microsoft Partners in connection with the Services. 3. [***] 3.1 Search Services Exclusivity. Except as otherwise provided for in this Agreement, commencing on [***] andcontinuing throughout the Term, Microsoft will be [***] and [***] . Conduit will not do anythingto circumvent [***] . For clarity, the foregoing [***] . Inaddition, [***] in this Section 3.1 does not apply to: [***] CONFIDENTlAL -13- EXECUTION VERSION 4. COMPENSATION AND PAYMENT 4.1 Payments [***] CONFIDENTIAL -14- EXECUTION VERSION 4.2 Method and Timing of Payment. 4.2.1 Monthly Reports. Microsoft will provide Conduit in a timely manner (no later than [***] following the end of each calendarmonth) with a monthly report containing such information as is reasonably necessary for Conduit to prepare invoices for amounts payable to Conduitpursuant to Section 4.1, including at a minimum,[***] [***] information described in Exhibit I foractivity in the immediately preceding month and reasonable detail regarding any allowed adjustments made to revenues received from the Services to arriveat [***] All information contained in Microsoft’s reports under this Section 4.2.1 shall be deemed Confidential Information (asdefined in the NDA) of each Party and will be used and disclosed by the Parties only as expressly provided in this Agreement. 4.2.2 Invoices and Payments. [***] Microsoftwill make all payments to Conduit in U.S. Dollars by wire transfer in accordance with the instructions set forth in Exhibit H or otherwise as instructed byConduit in writing. All currency conversions made under this Agreement will be made using the applicable average daily exchange rate for the applicableperiod as published by OANDA or such other internationally recognized source as may be agreed by the Parties in writing. CONFIDENTIAL -15- EXECUTION VERSION 4.3 Disputed Amounts. Delivery or payment of an invoice without asserting a dispute is not a waiver of any claim or right by either Party todispute such amount. 4.4 Late Payments. Late payments shall incur interest at the lesser of the one year London Interbank Offered Rate (LIBOR) plus one percentper annum and the highest interest rate permitted by Law. 4.5 Taxes. 4.5.1 Payment. All payments under this Agreement are exclusive of Taxes imposed by any Governmental Authority and the Parties shallnot be liable for any of the Taxes of the other party that the other Party is legally obligated to pay and which are incurred or arise in connection with orrelated to the payments made under this Agreement, and all such Taxes shall be the financial responsibility of the Party who is obligated by operation of lawto pay such tax. More specifically, Microsoft shall be responsible for the payment of all Taxes arising in connection with the Services, including allTransaction Taxes and Withholding Taxes. Additionally, Microsoft shall pay to Conduit any Transaction Taxes that are required to be collected fromMicrosoft by Conduit under applicable law. Conduit shall be responsible for the payment of all Taxes arising in connection with any payment received fromMicrosoft pursuant to this Agreement as well as any Taxes on any payments made by Conduit to any Conduit Publisher. 4.5.2 Withholding Taxes. If taxes are required by Law to be withheld on any amounts to be paid by Microsoft to Conduit(“Withholding Taxes”), Microsoft will deduct them from the amount otherwise owed and pay them to the appropriate taxing authority. Microsoft shall secureand deliver to Conduit an official receipt for any Withholding Taxes withheld. Microsoft shall use reasonable efforts to minimize Withholding Taxes to theextent permissible under applicable Law. 4.5.3 Cooperation on Tax Matters. Microsoft and Conduit will reasonably cooperate with each other to mitigate, reduce or eliminateany Withholding Taxes arising in connection with this Agreement, including by using commercially reasonable efforts to obtain any certificate or otherdocument from any Governmental Authority or any other person as may be necessary to mitigate, reduce or eliminate any such Taxes. If Microsoft intends towithhold any Withholding Taxes, Microsoft will provide prior written notice to Conduit describing the rationale for such determination. Such notice shall beprovided to Conduit promptly following Microsoft’s determination to withhold and sufficiently in advance of any actual withholding (no less than 14 days)to provide Conduit a reasonable time to contest such determination. Conduit shall have the right, upon notice to Microsoft, to direct payment under thisAgreement to one or more Conduit Affiliates in order to minimize any Taxes, including Withholding Taxes. 4.6 Audit. During the Term and for a period of [***] CONFIDENTIAL -16- EXECUTION VERSION 4.7 Expenses. Except for the payments specified in this Section 4 and unless otherwise agreed by the Parties in writing, each Party shall be responsiblefor its own costs and expenses in connection with the delivery and receipt of Services under this Agreement and neither Party shall be responsible for anyother charges or fees in connection therewith. 5. LICENSES; INTELLECTUAL PROPERTY 5.1 Ownership. 5.1.1 Microsoft Rights. Microsoft grants to Conduit and the [***] limited, nonexclusive and [***] licenseduring the Term, under all of its Intellectual Property Rights, to access, use and display the Services in the Territory solely to the extent permitted hereunder.The foregoing license is intended to permit Conduit to implement any code necessary to enable the Sources or Results Pages (e.g.,[***] ). Except to the limited extent expressly provided in this Agreement, Microsoft does notgrant, and Conduit and the Conduit Publishers shall not acquire, any right, title or interest (including, without limitation, any implied license) in or to anyMicrosoft Intellectual Property Rights; and all rights not expressly granted herein are reserved to Microsoft. Except as expressly set forth in Section 5.2.2 ofthis Agreement, Microsoft reserves all right, title and interest in and to all of Microsoft’s Intellectual Property Rights. 5.1.2 Conduit Rights. Except as expressly set forth in Sections 5.2.3 and 5.3 of this Agreement, Conduit, the [***] , and each oftheir respective licensors and other applicable third-party providers reserve all of their Intellectual Property Rights in and to the Properties and the contenttherein. Microsoft shall not acquire, any right, title or interest (including, without limitation, any implied license) in or to any Conduit Intellectual PropertyRights. Conduit reserves all right, title and interest in and to all of Conduit’s Intellectual Property Rights. 5.2 Brand Features. 5.2.1 Brand Features. Each Party shall own all right, title and interest, including without limitation all Intellectual Property Rights, inand to its own Brand Features. Except to the limited extent expressly provided in this Agreement, neither Party grants, and the other Party shall not acquire,any right, title or interest (including, without limitation, any implied license) in or to any Brand Features of the first Party; and all rights not expressly grantedherein are deemed withheld. All use by Conduit of Microsoft Brand Features under this Agreement (including any goodwill associated therewith) shall inureto the benefit of Microsoft. All use by Microsoft of Conduit Brand Features under this Agreement (including any goodwill associated therewith) shall inure tothe benefit of their respective owners. CONFIDENTIAL -17- EXECUTION VERSION 5.2.2 License to Microsoft Brand Features. Subject to the terms and conditions of this Agreement, Microsoft grants to Conduit alimited, nonexclusive and non-sublicensable (except as provided herein) license during the Term to display those Microsoft Brand Features expresslyauthorized by Microsoft, which will include the “Microsoft” and “bing” word marks and logos, examples of which are set forth in Exhibit E, and such otherBrand Features as Microsoft may authorize during the Term, solely to promote the availability of the Services on all Properties (e.g., using “powered byMicrosoft” on Conduit’s Web site or toolbar) and Sources (e.g., including the bing logo in a search box), other than Sources on Properties excluded underSection 2.1.3. In its use of any Microsoft Brand Feature, Conduit agrees to adhere to Microsoft’s standard, generally applicable brand treatment guidelines foruse of Microsoft’s Brand Features as such guidelines may be updated in writing by Microsoft from time to time (in which event, Conduit shall have areasonable time to comply with such updated guidelines following notice thereof). The current version of such guidelines as of the Effective Date areattached hereto as Exhibit F. 5.2.3 License to Conduit Brand Features. Subject to the terms and conditions of this Agreement, Conduit grants to Microsoft alimited, nonexclusive and non-sublicensable license during the Term to display those Conduit Brand Features expressly authorized by Conduit on theResults Pages and in connection with the promotion of the availability of the Services. In its use of any Conduit Brand Feature, Microsoft agrees to adhere toConduit’s brand treatment guidelines for use of Conduit’s Brand Features, as such guidelines may be provided by Conduit to Microsoft from time to time. 5.3 License to [***] Conduit grants to Microsoft a limited, nonexclusive and non-sublicensable license in the Territory to display the content andapplications included by Conduit in the Conduit Layer to End Users during the Term. 5.4 No Implied Licenses. Nothing in this Agreement or the performance thereof, or that might otherwise be implied by Law, will operate to grant a Partyany right, title or interest, implied or otherwise, in or to the Intellectual Property Rights of the other Party hereto, other than the rights and licenses expresslygranted in this Agreement. Nothing in this Agreement will operate to prohibit either Party from licensing its Intellectual Property Rights or technology to anythird party. Each Party expressly reserves all Intellectual Property Rights not expressly granted hereunder. 5.5 No Joint Ownership. Neither Party acquires nor will acquire any right to joint ownership of any Intellectual Property Rights by virtue of thisAgreement. 6. CONFIDENTIALITY 6.1 Confidentiality. Each Party (together with each Affiliate receiving Confidential Information, a “Receiving Party”) understands that the other Party(together with each Affiliate disclosing Confidential Information, a “Disclosing Party”) may disclose to the Receiving Party, or the Receiving Party mayotherwise acquire or have access to in the course of its performance under this Agreement, information and materials of a confidential nature including,without limitation, product information, data, pricing, business plans and strategies, employee lists, sales prospect lists, advertiser and partner information,contractual agreements, financial information, End User information, software, specifications, research and development and proprietary algorithms or otherinformation and materials that are (a) clearly and conspicuously marked as “confidential” or with a similar designation; (b) identified by the Disclosing Partyas confidential and/or proprietary before, during, or promptly after presentation or communication; or (c) disclosed to (or otherwise acquired by) ReceivingParty in a manner in which the Disclosing Party reasonably communicated, or the Receiving Party should reasonably have understood under thecircumstances or from the nature of the information or data disclosed, that the information or materials should be treated as confidential, whether or not thespecific designation “confidential” or any similar designation is used (“Confidential Information”). CONFIDENTIAL -18- EXECUTION VERSION 6.2 Disclosure and Use. Except as provided in Section 6.3 or with the prior written consent of the Disclosing Party, the Receiving Party will not (a)disclose any Confidential Information of the Disclosing Party other than on a need-to-know basis to its and its Affiliates’ officers, directors, employees,consultants, contractors, attorneys, accountants, investors, lenders, financial advisors, and potential acquirers (collectively, “Individual Recipients”), whohave signed a non-disclosure agreement or are otherwise subject to confidentiality obligations that that are no less stringent with respect to the DisclosingParty’s Confidential Information than the terms set forth in this Section 6.2; (b) use Confidential Information, except as permitted under this Agreement or forfulfilling the obligations or exercising the rights of the Receiving Party under this Agreement; (c) make internal business copies or allow others to makecopies of such Confidential Information, except as permitted under this Agreement or for fulfilling the obligations or exercising the rights of the ReceivingParty under this Agreement; or (d) remove or export any such Confidential Information from the country of the Receiving Party in violation of Laws. Nothingin this Section 6.2 or the rest of the Agreement shall prevent a Party from using Confidential Information as is necessary to support or defend a Dispute withinthe meaning of Section 11 (Dispute Resolution; Arbitration). The Receiving Party shall treat the Confidential Information of the Disclosing Party, and willcause its Individual Recipients to treat such Confidential Information in accordance with this Section 6 and with at least the same degree of care andprotection as it would use with respect to its own Confidential Information of a similar nature, but in no event less than a reasonable standard of care. Theforegoing obligations shall survive for a period of three years following the termination or expiration of this Agreement. 6.3 Exceptions; Required Disclosures. Except as provided in Section 12, nothing in this Section 6 prohibits or limits either Party’s use or disclosure ofinformation (a) previously known to it without obligation of confidence, (b) independently developed by or for it without use of or access to the other Party’sConfidential Information, (c) acquired by it from a third-party which is not under an obligation of confidence to the other Party or its Affiliates with respect tosuch information, or (d) which is or becomes publicly known and generally available to the public through no breach of this Agreement. A Receiving Partymay make a disclosure of Confidential Information (i) if required either by Law or legal process (as a result of legal compulsion or in order to advance adefense to a claim), (ii) in response to a request by a governmental or regulatory agency, including but not limited to, a national stock market or exchange, orthe Securities and Exchange Commission or other regulatory agency, or (iii) in connection with a proceeding before a court, adversary proceeding,administrative proceeding, governmental or regulatory proceeding, including but not limited to, the rules and regulations of a national stock market orexchange, or the Securities and Exchange Commission or other regulatory agency (e.g., in the event of an initial public offering involving Conduit) if, ineach case, the Receiving Party only discloses that portion of the Confidential Information reasonably required to be disclosed (on advice of ReceivingParty’s counsel); and unless prohibited by Law, the Receiving Party provides reasonable written notice to the Disclosing Party in advance of the disclosure sothat the Disclosing Party may (x) seek confidential treatment for the Confidential Information, a protective order or other appropriate remedy, relief or reliableassurances that confidential treatment will be afforded the information so disclosed (in which event, the Receiving Party will cooperate with the DisclosingParty to obtain such confidential treatment, orders or other remedy, relief or assurances); or (y) consent in writing to having the Confidential Information soproduced or so disclosed (which consent will extend solely to the disclosure and production in question). Disclosure under this Section 6, including anyauthorized disclosure by the Disclosing Party, does not relieve the Receiving Party of its obligations of confidentiality generally under this Agreement. In noevent will the Receiving Party or its Individual Recipients oppose an action by the Disclosing Party to obtain a protective order or other relief requiring thatConfidential Information to be disclosed shall be treated confidentially in connection with a third- party claim, action or proceeding. If the Receiving Partyor its Individual Recipients, as the case may be, has complied fully with the provisions of this Section 6.3, such disclosure may be made by the ReceivingParty or its Individual Recipients, as the case may be, without any liability to the Disclosing Party hereunder. CONFIDENTIAL -19- EXECUTION VERSION 6.4 Confidentiality of Agreement. Each Party agrees that the terms and conditions of this Agreement shall be deemed Confidential Information of theother Party and will be disclosed only as set forth in this Section 6 or as otherwise provided in Section 14 (Public Relations and Communications). 6.5 Feedback. Any Feedback is given entirely voluntarily, and the recipient of Feedback is free to use, disclose, reproduce, license or otherwisedistribute, and exploit Feedback provided to it as it sees fit, without obligation or restriction of any kind to the other Party. As used in this Agreement,“Feedback” means a Party’s suggestions, comments, or other input specifically about the products and services of the Party receiving the feedback. 7. REPRESENTATIONS, WARRANTIES AND COVENANTS 7.1 Mutual. Each of the Parties hereto represents, warrants and covenants to the other as of the Effective Date that (a) it is a corporation duly organized,validly existing and in good standing under the laws of its jurisdiction of incorporation; (b) it has the corporate power and authority to enter into thisAgreement and the transactions contemplated hereby, the execution, delivery and performance of this Agreement and the transactions contemplated hereby,have been duly authorized by all necessary corporate action by such Party; and (c) the execution, delivery and performance of this Agreement by such Partyor its Affiliates does not (i) violate any provision of its articles of incorporation, bylaws or other organizational documents or (ii) induce, cause, constitute orresult in any violation, breach or impairment of, any default under or any conflict or interference with any agreement, contract, license, promise, commitment,arrangement, option or undertaking, whether written or oral, of a Party or any of its Affiliates. Each of the Parties hereto further covenants to the other that inproviding and implementing the Services or performing its obligations hereunder, it will comply with all applicable Laws, including, but not limited to allapplicable Privacy Laws and the Laws of the United States regulating the export of software, technology, services, information and hardware covered underthis Agreement. 7.2 By Microsoft. Microsoft represents and warrants that (a) it is a wholly-owned subsidiary of Microsoft Corporation and (b) that it has sufficient assetsand financial resources to perform its obligations under this Agreement, including providing the Services in the Territory and payment obligations, duringthe Term. 8. DISCLAIMER EXCEPT FOR THE EXPRESS REPRESENTATIONS AND WARRANTIES MADE BY THE PARTIES IN THIS AGREEMENT AND TO THE MAXIMUMEXTENT PERMITTED BY LAW, NO PARTY HERETO MAKES ANY OTHER REPRESENTATIONS OR WARRANTIES. EXCEPT AS EXPRESSLY SETFORTH IN THIS AGREEMENT AND TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY EXPRESSLY DISCLAIMS ANY AND ALLOTHER REPRESENTATIONS AND WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF FITNESS FOR APARTICULAR PURPOSE, MERCHANTABILITY, OR NONINFRINGEMENT OR ARISING FROM COURSE OF PERFORMANCE, COURSE OF DEALINGOR USAGE OF TRADE. CONFIDENTIAL -20- EXECUTION VERSION 9. LIMITATION OF LIABILITY 9.1 NO CONSEQUENTIAL DAMAGES. SUBJECT TO SECTION 9.3 (EXCEPTIONS FROM EXCLUSIONS AND LIMITATIONS), TO THEMAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NEITHER PARTY WILL BE LIABLE TO THE OTHER PARTY FOR ANY INDIRECT,SPECIAL, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL DAMAGES (INCLUDING FOR THE INDIRECT LOSS OF PROFIT OR REVENUE) ARISINGOUT OF OR IN CONNECTION WITH THIS AGREEMENT, HOWEVER CAUSED, AND UNDER WHATEVER CAUSE OF ACTION OR THEORY OFLIABILITY BROUGHT (INCLUDING UNDER ANY CONTRACT, NEGLIGENCE OR OTHER TORT THEORY OF LIABILITY), EVEN IF SUCH PARTYHAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. 9.2 LIABILITY CAP. SUBJECT TO SECTION 9.3 (EXCEPTIONS FROM EXCLUSIONS AND LIMITATIONS), IN NO EVENT SHALLEITHER PARTY’S LIABILITY FOR ANY CLAIM ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT (WHEN AGGREGATED WITHSUCH PARTY’S LIABILITY FOR ALL OTHER CLAIMS ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT BUT EXCLUDINGAMOUNTS PAID IN CONNECTION WITH ITEMS SPECIFIED IN SECTION 9.3 (EXCEPTIONS FROM EXCLUSIONS AND LIMITATIONS)) EXCEED THEGREATER OF (A) [***] MONTH PERIOD IMMEDIATELY PRIOR TO THE INCIDENT FIRST GIVING RISE TO THE LIABILITY. 9.3 Exceptions from Exclusions and Limitations. Nothing in this Agreement shall exclude or limit either Party’s liability for: (a) breaches ofSection 6 (Confidentiality); (b) amounts owed under Section 4 (Compensation and Payment) ; [***] (e) breach of the exclusivity provisions setforth in Section 3.1; or (f) gross negligence, intentional misconduct or abandonment of this Agreement. 9.4 Allocation of Risk. The Parties agree that (a) the mutual agreements made in this Section 9 (Limitation of Liability) reflect a reasonableallocation of risk, and (b) that each Party would not enter into the Agreement without these exclusions and limitations on liability and the exceptions setforth above. 10. INDEMNIFICATION 10.1 Microsoft Indemnity of Conduit. Microsoft will defend at Microsoft’s cost (with legal counsel selected by Microsoft and approved byConduit, which approval will not be unreasonably withheld) the Conduit Indemnified Parties from and against any Third Party Claim and indemnify theConduit Indemnified Parties from any Covered Amounts resulting from such Third Party Claim, to the extent that the Third Party Claim is based upon: 10.1.1 an allegation that any Service, Other Platform Service or any portion or element of any of the foregoing or the underlyingtechnology or business methods used by Microsoft in providing any of the foregoing (a) infringes, misappropriates or otherwise violates any third-partyIntellectual Property Rights or violates any Law; (b) breaches any third-party rights of publicity or privacy, or (c) is false, deceptive, misleading, defamatoryor libelous; 10.1.2 an allegation that any Result provided by Microsoft in the performance of Services or Other Platform Services under thisAgreement (a) infringes, misappropriates or otherwise violates any third-party Intellectual Property Rights or violates any Law, (b) breaches any third-partyrights of publicity or privacy, or (c) is false, deceptive, misleading, defamatory or libelous; CONFIDENTIAL -21- EXECUTION VERSION 10.1.3 any breach (or any allegation that, if true, would constitute a breach) by Microsoft of any of its representations, warranties orcovenants under Section 7; 10.1.4 any breach (or any allegation that, if true, would constitute a breach) by Microsoft of any agreement between Microsoft andany third-party, including any advertiser or any third- party publisher in the Microsoft Network, except to the extent such breach was caused by a breach ofthis Agreement by Conduit or any of its Affiliates or Conduit Publishers; or 10.1.5 any allegation that a Microsoft Brand Feature infringes any third-party trademark, service mark, domain name or trade dressrights or any copyrights. 10.2 Conduit Indemnity of Microsoft. Conduit will defend at Conduit’s cost (with legal counsel selected by Conduit and approved byMicrosoft, which approval will not be unreasonably withheld) the Microsoft Indemnified Parties from and against any Third Party Claim and indemnify eachof the Microsoft Indemnified Parties from any Covered Amounts resulting from such Third Party Claim, to the extent that the Third Party Claim is basedupon: 10.2.1 an allegation that the Conduit Engine, Conduit’s applications marketplace, [***] (including any content, links orother materials therein) or any content (other than Results or other content provided by or for Microsoft) displayed on Web pages within the Properties onwhich Results are also displayed (a) infringes, misappropriates or otherwise violates any third-party Intellectual Property Rights or violates any Law, (b)breaches any third-party rights of publicity or privacy, or (c) is false, deceptive, misleading, defamatory or libelous; 10.2.2 [***] 10.2.3 any breach (or any allegation which, if true, would constitute a breach) by Conduit of any agreement between Conduit and anythird party, including any advertiser, End User or any Conduit Publisher, except to the extent such breach was caused by any breach of this Agreement byMicrosoft or its Affiliates; 10.2.4 any action or inaction that would constitute a breach of Section 2.7.1(f), 2.7.1(g), 2.7.1(h), or 2.7.l(i); or 10.2.5 any allegation that a Conduit Brand Feature infringes any third-party trademark, service mark, domain name or trade dressrights or any copyrights. 10.3 Procedure. The Indemnified Party will promptly notify the Indemnifying Party in writing, of any Third Party Claim for which defense andindemnification is sought, provided that the failure to promptly notify the Indemnifying Party will relieve the Indemnifying Party of its obligationshereunder only to the extent that the Indemnifying Party is prejudiced by such failure. The Indemnified Party will allow the Indemnifying Party or itsauthorized representative, at the Indemnifying Party’s cost and expense to control the defense and settlement of the claim. The Indemnified Party will beentitled to participate reasonably in the defense and settlement of the claim with counsel of its choice at its own expense, and will reasonably cooperate withthe Indemnifying Party with respect to such defense and settlement. The Indemnifying Party will not settle any claim without the written consent of theIndemnified Party (which consent will not be unreasonably withheld or delayed). CONFIDENTIAL -22- EXECUTION VERSION 10.4 Right to Ameliorate Damages. If an Indemnified Party seeks indemnity under this Agreement for a claim for infringement of IntellectualProperty Rights, the Indemnifying Party may, in its sole discretion and at its sole expense and without limiting any of its obligations under Section 10.1 or10.2, as the case may be: (a) obtain the right for the Indemnified Party to continue to use the allegedly infringing service, technology, content or material; or(b) provide a non-infringing substitute with at least the same features, functions and performance as the allegedly infringing service, technology, content ormaterial (a “Non-Infringing Alternative”), in which case the Indemnified Party will use commercially reasonable efforts to implement promptly such Non-Infringing Alternative, provided that the Indemnifying Party agrees to reimburse the Indemnified Party for any out-of-pocket expenses reasonably incurred toimplement the Non-Infringing Alternative. 10.5 Limitations on Indemnity Obligations. Notwithstanding anything to the contrary, neither Party will have any obligation to provide anydefense or indemnification under this Agreement with respect to any Third Party Claim to the extent arising from any use of the Indemnifying Party’sservices, technology, content or material in a manner that is prohibited by this Agreement. In addition, notwithstanding anything to the contrary, neitherParty will have any obligation to provide any defense or indemnification under this Agreement with respect to any claim of infringement, misappropriationor other violation of third-party Intellectual Property Rights to the extent arising from (a) the combination or use of the Indemnifying Party’s services,technology, content or material with any other services, technology, content or material that were neither (i) provided or specified by the Indemnifying Partyor its Affiliates; nor (ii) specifically designed or reasonably required for use as contemplated by this Agreement, if, in the absence of such combination, theinfringement, misappropriation or violation would not have occurred; (b) modification of the Indemnifying Party’s services, technology, content or materialby the other Party, any of its Indemnified Parties or any customer of any of the foregoing, where, in the absence of such modification, the infringement,misappropriation or violation would not have occurred; or (c) use of any services, technology, content or material after the date by which the IndemnifiedParty reasonably could have implemented a Non-Infringing Alternative pursuant to Section 10.4. 11. INSURANCE Throughout the Term and for two (2) years thereafter, Conduit will maintain from an internationally reputable insurance carrier (e.g., Lloyds of London) (a)Errors and Omissions insurance coverage with an aggregate limit of [***] and Directors and Officers insurance coverage with an aggregate limit of [***] 12. DISPUTE RESOLUTION; ARBITRATION 12.1 Dispute Resolution. Except with respect to a Party’s request for equitable or provisional relief or to otherwise protect its IntellectualProperty Rights or Confidential Information provided under this Agreement, no civil action, proceeding as set forth below with respect to any dispute,controversy or claim arising out of, or relating to, or in connection with, this Agreement, or the breach, termination, or validity hereof, including the validityof this dispute resolution provision (each of which dispute, controversy, or claim will be termed a “Dispute”) between the Parties may be commenced, normay a Party terminate any portion of this Agreement for a material breach of a material warranty, representation, covenant or obligation of this Agreement,until the Parties have first attempted in good faith to resolve the Dispute amicably in accordance with this Section 12.1. 12.1.1 Notice of Dispute. In the event of a Dispute, the Party raising the Dispute shall give written notice to the other Party settingforth the details of the Dispute and any proposed solution or compromise. The Parties shall cooperate in good faith to resolve the Dispute within 30 days ofreceipt of the notice of Dispute. CONFIDENTIAL -23- EXECUTION VERSION 12.1.2 Escalation. In the event that the Parties are unable to resolve the Dispute within 30 days, the Parties shall escalate the Disputeby referring the details of the Dispute, the status of the negotiations and any proposed compromise in writing to the Parties’ respective designated executivewith decision-making authority. The Parties’ designated executives shall have 30 days from receipt of notice of the Dispute or such longer period as theParties may mutually agree to in writing, to resolve the Dispute in good faith. If the Parties’ designated executives are unable to resolve the Dispute, theDispute will be escalated to an officer of each Party, who shall have ten days, or such longer period as the Parties may mutually agree to in writing, to attemptto resolve the Dispute in good faith. 12.2 Arbitration. If the Parties cannot resolve a Dispute pursuant to Section 12.1 above, any and all Disputes (including, but not limited to, thevalidity of this agreement to arbitrate) will be settled exclusively by final and binding arbitration joining all of the claims asserted by or against the Parties inconnection with such Dispute or claim. The arbitration will be conducted in San Francisco, California and shall be administered by JAMS in accordance withits Comprehensive Arbitration Rules and Procedures then in effect except as limited or expanded by this Agreement. This clause shall not preclude Partiesfrom seeking provisional remedies in aid of arbitration (e.g., to compel arbitration) or from seeking equitable or provisional relief from a court of competentjurisdiction. 12.2.1 Smaller Claims. If the Dispute involves a claim for monetary damages only and in an amount equal to or less than $1 million,exclusive of legal fees and costs of the arbitration, then the Parties will jointly select one independent arbitrator who is experienced and knowledgeableabout the Internet industry and about the particular products or services at issue and who is not an employee, consultant or former employee or consultant ofeither Party. If the Parties do not agree on the identity of the arbitrator within five Business Days of the commencement of the arbitration, either Party mayapply to JAMS for the appointment of an arbitrator who will have, to the greatest extent possible, experience and knowledge about the Internet industry andabout the particular products or services at issue. If required to act in accordance with this Section to appoint a single arbitrator in lieu of a Party, JAMS willappoint an arbitrator within 15 days of such application. 12.2.2 Larger Claims. (a) For all other Disputes governed by this Section 12.2, the Dispute will be determined by a panel of three arbitrators. TheParty initiating the arbitration (the “Claimant”) will appoint an arbitrator experienced and knowledgeable about the Internet industry and about theparticular products or services at issue and who is not an employee, consultant or former employee or consultant of either Party in its request forarbitration, demand for arbitration or notice of claim (the “Demand”). The Party responding to the Demand (the “Respondent”) will within 15 daysappoint one arbitrator experienced and knowledgeable about the Internet industry and about the particular products or services at issue and who isnot an employee, consultant or former employee or consultant of either Party and will notify the Claimant in writing of the appointment. If within 30days after receipt of the Demand by the Respondent, either Party has not appointed an arbitrator, then that Arbitrator will be appointed by JAMSfrom its then-current roster of arbitrators for Large, Complex Commercial Disputes, and in making this appointment, JAMS will nominate anarbitrator who is (i) experienced and knowledgeable about the Internet industry and about the particular products or services at issue and (ii) not anemployee, consultant or former employee or consultant of either Party. If required to act in accordance with this Section to appoint an arbitrator inlieu of a Party, JAMS will appoint an arbitrator within 15 days of such application. (b) Within 30 days of the appointment of the second arbitrator, JAMS shall appoint the third arbitrator in accordance withRule 15 of the JAMS Comprehensive Arbitration Rules and Procedures. The third arbitrator must be (i) experienced and knowledgeable about theInternet industry and about the particular products or services at issue and (ii) not an employee, consultant or former employee or consultant ofeither Party. The third arbitrator will act as the chair of the arbitration panel. CONFIDENTIAL -24- EXECUTION VERSION (c) Prior to the commencement of an arbitration proceeding, either Party may disqualify the appointment of an arbitrator forconflict of interest as established in good faith by the Party. Additionally, each Party may in its sole discretion exercise one peremptorydisqualification of the third arbitrator. 12.2.3 Choice of Law. This arbitration provision (including the validity and applicability of the agreement to arbitrate, the conduct ofany arbitration of a Dispute, the enforcement of any arbitral award made hereunder and any other questions of arbitration law or procedure arising hereunder)and its interpretation, any and all disputes between the Parties arising out of or relating to this Agreement in any manner, shall be governed by and construedin accordance with the internal laws of the State of New York, without giving effect to any choice or conflict of law provision or rule (whether of the State ofNew York or any other jurisdiction) that would cause the application of laws of any jurisdictions other than those of the State of New York or the UnitedStates. The Parties specifically exclude from application to the Agreement the United Nations Convention on Contracts for the International Sale of Goodsand the Uniform Computer Information Transactions Act. The parties further agree that any claim, cause of action or proceeding relating to any arbitrationsought, compelled or performed hereunder will be brought and pursued only in the U.S. District Court for the Southern District of New York or, solely in thecase that such federal court does not have jurisdiction, in any New York State court sitting in New York City (collectively, the “New York Courts”). Microsoftand Conduit each submit to the exclusive jurisdiction and venue of the New York Courts for such purposes, except that any confirmed arbitration award maybe enforced in any court having jurisdiction over a party or, to the extent of any in rem action, any of its assets. The parties further irrevocably waive anyobjection to the laying of the venue of any such proceeding in the New York Courts, any claim that any such proceeding has been brought in aninconvenient or inappropriate forum and any right to a jury trial with regard to any such proceeding. 12.2.4 Conduct of Arbitration. (a) Decision. The arbitration award will be a reasoned decision, will be in writing and will state with particularity the legaland factual bases for the decision and will be final and binding upon the Parties. (b) Fees and Awards. The arbitrators’ fees and costs of the arbitration will be borne by the Claimant and Respondentequally, unless the arbitration panel in its discretion makes a different provision in the final award. The arbitration panel is empowered in itsdiscretion to include an award of costs, including reasonable attorneys’ fees and disbursements to the prevailing Party. In addition to monetarydamages, the arbitration panel will be empowered to award equitable relief, including, but not limited to, an injunction and specific performance ofany obligation under this Agreement. The arbitrators’ award of damages shall be limited by Section 9 (Limitation of Liability) and any other relief,including suspension or termination, will be consistent with the terms and conditions of this Agreement. The arbitrators will have no jurisdiction to,and are not empowered to, modify or amend the exclusions and limitations of liability or the termination rights set forth in this Agreement. Thearbitration panel will be authorized in its discretion to grant pre- and post-award interest at commercial rates. Any costs, fees or taxes incident toenforcing the award will, to the maximum extent permitted by law, be charged against the Party resisting such enforcement. Judgment upon theaward may be entered by any court in the United States having jurisdiction over the relevant Party or any of its assets. CONFIDENTIAL -25- EXECUTION VERSION 12.2.5 Confidentiality of Proceedings. The Parties agree that any arbitration proceedings hereunder will be treated as the ConfidentialInformation of both Parties and that the existence of the proceeding and any element of it (including, but not limited to, any pleadings, briefs or otherdocuments submitted or exchanged and any testimony or other oral submissions and awards) will not be disclosed beyond the arbitration panel, except asmay lawfully be required in judicial proceedings relating to the arbitration or in accordance with the disclosure provisions of Section 6.3 (RequiredDisclosures). In addition, if a Party’s Confidential Information is required to be disclosed pursuant to an arbitration proceeding or other judicial proceeding,the Receiving Party shall treat the Disclosing Party’s Confidential Information pursuant to the terms of Section 6 (Confidentiality). 13. ACCOUNT MANAGEMENT 13.1 Appointment. Each Party shall designate an individual to oversee and manage this Agreement and the relationship of the Parties during theTerm (each, an “Account Manager”), and each Account Manager shall be the first point of escalation for the resolution of Disputes. Each Account Managershall be the individual to whom all communications regarding the Parties’ relationship under this Agreement may be addressed, and who has the authority toact for the appointing Party in connection with all day to day aspects of this Agreement. Microsoft’s Account Manager shall be available to Conduit asreasonably required and will assist Conduit, as reasonably requested by Conduit, in all aspects of implementing the Services. The parties will discuss suchthings as optimizing the End User experience, the number of Unique Searchers, Gross Revenue and the placement and content of Conduit content andapplications on Results Pages. Without limiting the foregoing, each Account Manager, together with other personnel as determined by the AccountManagers, will meet telephonically or in person (a) from time to time (at a minimum on a weekly basis) to discuss the various elements of this Agreement or(b) as needed to resolve any business or technical issues that may arise with respect to this Agreement or the relationship of the Parties. Each Party shallsimilarly appoint a technical leader (each, a “Tech Lead”), who shall be the primary point of contact for addressing technical issues with the implementationof the Services on the Properties. Each Party will be responsible for all travel and other costs and expenses for its representatives to attend meetings of, orotherwise participate in, such meetings. The appointment or removal of Microsoft’s Account Manager or Tech Lead and any replacement will be with theprior consent of Conduit, which consent shall not be unreasonably withheld. Conduit shall have the right to request, by delivery of written notice toMicrosoft, the removal from the engagement of Microsoft’s Account Manager or Tech Lead, and within ten days of the delivery of such notice to Microsoft,Microsoft shall comply with Conduit’s request, unless Microsoft has a good faith belief that removal is not justified, in which event Conduit will consider ingood faith the reasons for Microsoft’s belief and may withdraw its request. 13.2 Escalation. Any issue requiring resolution by the Account Executives that remains unresolved will be resolved in accordance with thedispute resolution procedures of Section 12.1. 14. PUBLIC RELATIONS AND COMMUNICATIONS 14.1 Publicity. Promptly following the execution of this Agreement, the Parties agree to make a mutually-agreed public statement regarding theAgreement and relationship contemplated hereby. Except with respect to such public statement, no Party (or their Affiliates) may issue any press release ormake any similar public announcement or public statement, regarding this Agreement without the other Party’s prior written approval and consent, except asmay be required by Law (including securities laws and regulations including in the context of an initial public offering) or legal process or by any listingagreement with a national securities exchange, in which case the Party proposing to issue such press release or make such public announcement will use itscommercially reasonable efforts to consult in good faith with the other Party before making any such public announcement. Except as otherwise provided inthis Section 14.1, any and all press releases or similar public announcements or public statements relating to this Agreement will be approved in advance ofthe release, in writing, by both Conduit and Microsoft and once released, either Party may repeat information so released and any other public statement thathas been publicly disclosed in accordance with Section 6.2 or Section 6.3 without further consent of the other Party. CONFIDENTIAL -26- EXECUTION VERSION 15. TERM AND TERMINATION 15.1 Term. The term of this Agreement will commence on the Effective Date and will continue until[***] , unless earlierterminated as provided in this Section 15 (the “Term”). 15.2 Termination for Repeated Material Breach. A non-breaching Party may terminate this Agreement if the breaching Party has repeatedlymaterially breached material provisions of this Agreement to such a degree that it is unlikely that the breaching Party is willing or able to continue to performits obligations under this Agreement without continuing to materially breach this Agreement. 15.3 Termination for Convenience. 15.3.1 By Microsoft. Microsoft shall have the option of terminating the Agreement for convenience by providing at least [***] prior written notice with the termination being effective no sooner than [***] . If Microsoft elects to terminate, then Conduit may overrideMicrosoft’s election by providing notice to Microsoft of its intent to continue the Agreement (“Termination Override Notice”) in which event, the Agreementwill continue unless otherwise terminated pursuant to this Section 15 (provided that Microsoft may not thereafter provide notice under this Section 15.3.1). 15.3.2 Conduit shall have the option of terminating the Agreement for convenience (including in the event that Termination OverrideNotice is given) by providing at least 90 days prior written notice with the termination being effective no sooner than [***] . 15.4 Termination for Change of Control Transaction. As promptly as practicable following the earlier to occur of (a) the execution of adefinitive agreement by a Party providing for a Change of Control Transaction of such Party and (b) the consummation of a Change of Control Transaction ofsuch Party, such Party shall provide the other Party written notice thereof and, no later than the 60th day following such notice, either Party shall have theoption to terminate this Agreement upon written notice to the other Party. Such termination will be effective (x) upon the consummation of the Change ofControl Transaction, if such notice of termination is given prior to the consummation of the Change in Control or (y) upon the delivery of such terminationnotice, if the consummation of the Change in Control Transaction has already occurred; provided that in either case, if Microsoft is the terminating Party,Conduit (or its successor) shall have the option to extend this Agreement for up to an additional 90 days upon notice to Microsoft. 15.5 Effect of Early Termination. If this Agreement is terminated by either party pursuant to Section 15.2 or 15.4 (but not Section 15.3) prior tothe expiration of the four-year period defined under Section 15.1, then 15.5.1 At Conduit’s election prior to the end of the Term, Microsoft will continue to provide Services to Conduit and the ConduitPublishers under the applicable terms and conditions of this Agreement for a period of time not to exceed 90 days from the date of Conduit’s election so thatConduit may transition from the Services provided by Microsoft to another solution (the “Tail Transition Period”); CONFIDENTIAL -27- EXECUTION VERSION 15.5.2 During the Tail Transition Period, except as otherwise provided in this Section 15.5, all provisions of this Agreement willapply and the Parties will still share revenues according to Section 4; and 15.5.3 This Agreement will terminate upon the conclusion of the Tail Transition Period. 15.6 Exclusive Rights to Terminate. The express rights to terminate this Agreement set forth in this Section 15 are exclusive and, withoutlimitation of a Party’s other remedies available hereunder, neither Party will have any additional right (whether at Law, in equity, under Section 16.7 orotherwise) to terminate this Agreement, in whole or in part. 15.7 Survival. Sections 1,4, 5.1 (with respect to the Parties’ respective ownership of their Intellectual Property Rights), 5.2.1, 5.4, 5.5, 6, 7, 8, 9,10, 12, 15 (provisions of Section 15 generally, as they concern the conditions under which termination is permitted and which must be satisfied after exerciseof a termination right) and 16 will survive expiration or termination of the Term. In addition, all payment obligations arising under any other Sections of thisAgreement or its Exhibits survive with respect to the amounts owed under such obligations as of the effective date of termination or expiration. 16. MISCELLANEOUS 16.1 Rules of Construction. The words “hereof,” “herein” and “hereunder” and other words of similar import refer to this Agreement in itsentirety and not to any part hereof unless the context shall otherwise require. All references herein to Sections and Exhibits shall be deemed references to andSections of, and Exhibits to, this Agreement unless the context shall otherwise require. The word “including,” when used herein is not intended to beexclusive and means “including, but not limited to.” The headings used in this Agreement are inserted for convenience of reference only and do notconstitute a part of and will not be utilized in interpreting this Agreement. Except where the context so requires, any reference to a singular noun shallinclude its plural, the use of the word “all” shall be construed as “any and all,” the word “any” shall be construed as “any and all,” and the word “each” shallbe construed as “all and each.” This Agreement has been negotiated by the Parties and their respective counsel and will be fairly interpreted in accordancewith its terms and conditions pursuant to the governing Law selected by the Parties pursuant to Section 12.2.3 without application of any rules ofconstruction relating to which Party drafted this Agreement in favor of, or against, either Party. Unless otherwise expressly provided herein or unless thecontext shall otherwise require, any references as of any time to any agreement (including this Agreement) or other contract, instrument or document or to anystatute or regulation or any specific section or other provision thereof are to it as amended and supplemented through such time (and, in the case of a statuteor regulation or specific section or other provision thereof, to any successor of such statute, regulation, section or other provision). Any reference in thisAgreement to a “day” or number of “days” (without the explicit qualification of “Business Day”) shall be interpreted as a reference to a calendar day ornumber of calendar days. If any action or notice is to be taken or given on or by a particular calendar day, and such calendar day is not a Business Day, thensuch action or notice shall be deferred until, or may be taken or given on, the next Business Day. Unless otherwise expressly provided herein or unless thecontext shall otherwise require, any provision of this Agreement using a defined term (by way of example and without limitation, such as “Affiliate”) which isbased on a specified characteristic, qualification, feature or status shall, as of any time, refer only to such persons or entities who have the specifiedcharacteristic, qualification, feature or status as of that particular time. This contract is written in English and, if it is translated into any other language, theEnglish-language version controls. CONFIDENTIAL -28- EXECUTION VERSION 16.2 Force Majeure. Neither Party or its Affiliates will be in violation of any of the requirements of this Agreement to the extent that itsperformance is impaired as a result of any delay, failure in performance, or interruption of service, resulting directly or indirectly from acts of God, acts ofcivil or military authorities, civil disturbances, wars, acts of terrorism, strikes or other labor disputes, fires, transportation contingencies, outages of third partytelecommunications networks with whom the non-performing Party does not have a direct contractual relationship, failure of suppliers with whom the non-performing Party does not have a direct contractual relationship, or other similar occurrences which are beyond such Party’s reasonable control; provided,however, that any such delay or failure will be remedied by such Party as soon as reasonably possible. Upon the occurrence of a force majeure event, the Partyunable to perform will, if and as soon as possible, provide written notice to the other Party indicating that a force majeure event occurred and detailing howsuch force majeure event impacts the performance of its obligations. Microsoft will maintain during the Term, appropriate business continuity and disasterrecovery plans, procedures, facilities and equipment to restore operation of the Services within a reasonable period of time under the circumstances. 16.3 Amendment or Modification. This Agreement may be amended or modified only by a written agreement that (a) refers to this Agreement;and (b) is executed by an authorized representative of each Party. 16.4 Assignment; Delegation. This Agreement and the performance of any duties hereunder may not be assigned, transferred, delegated (exceptas set forth below), sold or otherwise disposed of by a Party other than (a) with the prior written consent of the other Party, or (b) in the event of a sale of all orsubstantially all of such Party’s assets or in the event of a merger, consolidation, share exchange, recapitalization, restructuring or business combinationinvolving such Party. This Agreement will be binding upon and shall inure to the benefit of a Party’s permitted successors and assigns. Any purportedassignment, transfer, delegation, sale or other disposition in contravention of this Section 16.4 is null and void. Notwithstanding the foregoing, either Partymay delegate its performance to, or exercise its rights through, one or more Affiliates in the Territory; provided that in the event of any such delegation orexercise, each Party will remain liable and fully responsible for its Affiliates’ performance of and compliance with such Party’s obligations and duties underthis Agreement. 16.5 Notices. All notices hereunder shall be deemed given (a) upon receipt when delivered personally, (b) upon written verification of receiptfrom overnight courier, (c) upon verification of receipt of registered or certified mail or (d) upon verification of receipt via facsimile, provided that suchnotice is also sent via first class mail by no later than the next Business Day after sending via facsimile. All notices shall be in English and in writing and sentto: If to Microsoft, to: Microsoft Corporation One Microsoft Way Redmond, WA 98052 USA Attention: General Manager for Strategic Partnerships, Online Services Division Telephone: (425) 882-8080 Telecopy: (425)936-7329 CONFIDENTIAL -29- EXECUTION VERSION with a copy to: Microsoft Corporation One Microsoft Way Redmond, WA 98052 USA Attention: Deputy General Counsel, Online Services Division Telephone: (425) 882-8080 Telecopy: (425) 936-7329 If to Conduit, to: Conduit Ltd. 5 Golda Meir Street Park Ta’asiyot Hamada Ness-Ziona, 74140 Israel Attention: Legal Counsel Telephone: 972-8-9461713 Telecopy: 972-73-7017378 A Party may change its address for notices by written notice given pursuant to this Section 16.5. 16.6 Waiver. Any of the provisions of this Agreement may be waived by the Party entitled to the benefit thereof. No Party will be deemed, byany act or omission, to have waived any of its rights or remedies hereunder unless such waiver is in writing and signed by the waiving Party, and then only tothe extent specifically set forth in such writing. A waiver with reference to one event will not be construed as continuing or as a bar to, or waiver of, any rightor remedy as to a subsequent event. 16.7 Remedies Cumulative. Except as expressly set forth herein, no remedy conferred upon any of the Parties by this Agreement is intended tobe exclusive of any other remedy, and each and every such remedy will be cumulative and will be in addition to any other remedy given hereunder or now orhereafter existing at Law or in equity. For clarity, this Section does not expand either Party’s ability to terminate this Agreement beyond the provisions ofSection 15. 16.8 Severability. If the application of any provision or provisions of this Agreement to any particular facts or circumstances is held to beillegal, invalid or unenforceable by any arbitrator, arbitration panel or court of competent jurisdiction, the validity and enforceability of such provision orprovisions as applied to any other particular facts or circumstances and the validity of other provisions of this Agreement will not in any way be affected orimpaired thereby, and the Parties agree that the arbitrator, arbitration panel or court of competent jurisdiction making such determination will have the powerto modify the provision in a manner consistent with its objectives such that it is enforceable. 16.9 Independent Contractors. The Parties acknowledge and agree that they are dealing with each other as independent contractors. Neitherthis Agreement nor any terms and conditions contained in this Agreement may be construed to: (a) give any Party the power to direct and control the day-to-day activities of any of the other; (b) create or constitute a partnership, joint venture, franchise, employment or agency relationship between or among theParties; or (c) allow any Party to create or assume any obligation on behalf of the other Party for any purpose whatsoever. 16.10 No Third Party Beneficiaries. Nothing in this Agreement, express or implied, is intended to or will confer upon any person (other than theParties, their Affiliates and the Indemnified Parties) any right, benefit or remedy of any nature whatsoever under or by reason of this Agreement. CONFIDENTIAL -30- EXECUTION VERSION 16.11 Entire Agreement. This Agreement supersedes any other prior or collateral agreements, whether oral or written, with respect to the subjectmatter hereof. This Agreement (including any exhibits thereto) constitutes the entire agreement with respect to the subject matter hereof. 16.12 Counterparts; Facsimiles. This Agreement may be executed in any number of textually identical counterparts, each of which when soexecuted and delivered will be deemed an original, and such textually identical counterparts together will constitute one and the same instrument. Each Partywill receive a duplicate original of the counterpart copy or copies executed by it. For purposes hereof, a facsimile or scanned copy of this Agreement,including the signature pages hereto, will be deemed to be an original. Notwithstanding the foregoing, the Parties will each deliver original execution copiesof this Agreement to one another as soon as practicable following execution thereof. CONFIDENTIAL -31- IN WITNESS WHEREOF, the Parties to this Agreement by their duly authorized representatives have executed this Agreement as of the Effective Date. CONDUIT LTD. MICROSOFT ONLINE, INC.By: By: Name: Name:J. McCLAMROCH, JR. Title: Title:GM, OSD, MICROSOFT [Signature Page to Search Services Agreement]  THIS EXHIBIT WAS OMITTED AND FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. Exhibit A[***]  PORTIONS OF THIS EXHIBIT WERE OMITTED AND HAVE BEEN FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. EXHIBIT B SOURCES Conduit enables search opportunities through a variety of Sources. Sources may be implemented by End Users, either on an [***] , aspermitted under Section 2.7.3(a) of the Agreement. For purposes of the Agreement and unless otherwise agreed by the Parties in writing, the term “Sources”includes only the following: [***] From time to time, the Parties upon mutual agreement may deem additional sources to be “Sources” or remove any sources from the scope of the Agreementby executing a written amendment to this Exhibit B. CONFIDENTIAL Exhibit B – Page 1 THIS EXHIBIT WAS OMITTED AND FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. Exhibit C-1[***]  THIS EXHIBIT WAS OMITTED AND FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. Exhibit C-2[***]  THIS EXHIBIT WAS OMITTED AND FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. Exhibit C-3[***]  THIS EXHIBIT WAS OMITTED AND FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. Exhibit C-4[***]  THIS EXHIBIT WAS OMITTED AND FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. Exhibit C-5[***]  THIS EXHIBIT WAS OMITTED AND FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. Exhibit D[***]  EXHIBIT E MICROSOFT BRAND FEATURES Logos in different sizes can be found at https://brandtools.partners.extranet.Microsoft.com/ CONFIDENTIAL Exhibit E– Page 1 EXAMPLE OF USE OF BING BRAND ON CONDUIT.COM WEBSITE: CONFIDENTIAL Exhibit E– Page 2 EXAMPLE OF USE OF BING BRAND ON PUBLISHER INSTALL PAGES: CONFIDENTIAL Exhibit E– Page 3 EXAMPLE OF USE OF BING BRAND IN TOOLBAR INSTALLATION PROCESS: CONFIDENTIAL Exhibit E– Page 4 EXAMPLES OF USE OF BING BRAND ON SEARCH BOX (TOOLBAR AND CUSTOM HOMEPAGE: CONFIDENTIAL Exhibit E– Page 5 EXHIBIT F MICROSOFT BRAND GUIDELINES CONFIDENTIAL Exhibit F– Page 1 Bing product guidelines - External June 2010  Bing Product GuidelinesThis document provides visual guidelines and recommendations to implement the branding for Bing for third parties. These guidelines can help echo theBing product brand experience into your environment. In This Document Bing Product Guidelines 2In This Document 2Document Overview 3Bing Brand Overview 3Brand Signature Overview 3Bing Brand Usage Guidelines 4Bing Text Brand Signature Guidelines 4Logo Usage Guidelines 4Brand the User Interface with the Bing Searchbox 6Bing Searchbox Details 6Searchbox Design Options 6Simple Searchbox 7Site Search Searchbox 8Third Party Searchbox Options 12Attribution on the Search Results Page 13Font guidelines for UI 14Tag Lines 14Bing Favicon 15Tools 16Appendix 1 - Sample Usage 17  Document OverviewThe purpose of this guideline document is to provide guideline and usage specifications for using and syndicating Bing Search on Bing partner sites. Theseguidelines contain the information you need to include the Bing branded searchbox, assets and behaviors of the searchbox on your site. Bing Brand OverviewThis section will provide an overview of the brand, brand elements and guidelines for partners incorporating Bing search functionality on their sites. Product branding is achieved through a combination of factors. This includes the product name and logo, use of color, text, graphics and sound, the style ofvarious other design elements, marketing and most important, the attributes of the product experience itself. Brand Signature OverviewA brand signature is a branding element that communicates brand identity and consists of elements such as the brand trademarked symbol, the brand name, orthe brand logotype or other iconography. The Bing brand signatures include:●Bing text with trademark●Bing logo - full color or reverse●Bing Spyglass icon when used in conjunction with a searchbox form field●Bing Favicon Bing brand signatures can be used in the user interface and certain elements must be used when showing the Bing searchbox. The specific guidelines aboutwhen and where to use the various Bing brand signatures are included in this document. Bing Text with TrademarkBing™ Bing logo  Bing Brand Usage GuidelinesThis section provides guidelines for using the Bing brand elements for Bing searchboxes on your sites. The guidelines are applicable regardless of method ofsearch, either via the API or through direct queries to http://www.bing.com. Bing Text Brand Signature GuidelinesThe Bing text brand signature includes the brand text that reads Bing™ (with trademark). In instances where Bing or a Bing service is referenced in text in asentence, on the first mention of a trademarked name in body copy, the trademark symbol (™) should be used, e.g., Bing™. ●References to the Bing name in text must always have an uppercase B.●Never abbreviate Bing. For example, do not use BG, B Search, and so on.●Never use Microsoft or Bing in the possessive form, such as “Microsoft’s Bing features are excellent.” Instead, use the company name as an adjective.For example, you can say “Microsoft Bing features are excellent.” In-depth information regarding use of Microsoft trademarks may be found at the General Microsoft Trade mark site. Reference the guidelines athttp://www.microsoft.com/about/legal/trademarks/usage/general.mspx. Logo Usage GuidelinesFull Color and Reverse Color versions of the logo are the only two versions that should be used in user interfaces that include the Bing searchbox. Logo OrientationThe Bing brand signature should never vary in orientation from how it appears in the artwork provided in the product. Always position the Bing logo at a 0degrees horizontal angle. Never tilt it or position it at an angle that is not perpendicular. Logo Minimum SizeThe graphic below shows the Bing logo at its smallest acceptable size. The logo (excluding the trademark symbol) should never be less than .625” in print or45 pixels online..625” or 45 px wide  Clear spaceA minimum clearance must be maintained around the logo and other graphics and visual elements. The clear space (x) around the logo is equal to the heightof the lowercase letter “n” in the word “Bing.” Logos for dark backgroundsUse the reverse full-color versions of the Bing logo (with the “Bing” letterforms in white and the dot over the letter “i” in Bing orange) on dark backgrounds.Because it would lack sufficient contrast with the dot over the letter “i”, the full-color version of the Bing logo should never be placed against an orangebackground. Never use the single color black Bing logo over the orange. If the Bing logo must appear on an orange background, use the single color reversewhite version only Bing Logo Usage●The logo should never appear connected to, or as part of, any other symbol or icon.●The logo should never be contained in a box, circle, or other shape.●The logo should never be modified in any way. Do not recombine the artwork elements together with other logos or graphics to create new artwork.Use the artwork as it is provided from the Bing branding team. The Bing logo brand signature should also not be used by third parties without obtaining written permission from Microsoft, and obtaining approval from theLegal and Corporate Affairs (LCA) department.  Brand the User Interface with the Bing SearchboxAs the gateway to the Bing search experience, the searchbox forms an integral part of the Bing brand. The following Bing brand signature elements should beused in conjunction with a Bing powered searchbox. All searchboxes should include:●Logo – Bing Logo, either full color or reverse●Spyglass – Bing orange spyglass placed per examples below●In order to avoid confusion, the Bing search box should never be used as a supporting graphic (non working search box) on a Web site.●The Bing brand should be easy to see and easy to read.●Only full color versions are allowed●The Bing brand signature must appear on the same UI screen that is used for submitting category queries. Bing Searchbox DetailsSizeThe research done in search on box size indicates that the best relevant results are obtained when a user enters 2-3 words. The optimal box size for 2-3 wordsis 35 w’s.●Text box should be wide enough to accommodate 35 w’s●Border around box is 1px solid #ACBABD for primary box. (alternate color #CCCCCC) ProportionsThe entry field box may be expanded horizontally, but its width should never be less than ten times its height. Clear SpaceAlways allow for clear space around the search box that is the equivalent to the height of the box. The only exception is if you have site scoping above thesearch box. See examples below. Searchbox Design OptionsThere are two types of searchboxes for a Bing Powered search experience in the user interface.●The Simple Searchbox●The Site Search Searchbox  Simple SearchboxThe simple searchbox can be used for sites that want to do direct transfers to bing.com when a user implements a search.●When used with the searchbox the Bing Logo should be on either the left or right of the searchbox.●The logo should be within a 10 px proximity of the box when incorporating the brand.●Logo - Bing Logo, either full color or reverse●Spyglass - Bing orange spyglass placed per examples below Simple Searchbox - Logo on the Left Simple Searchbox - Logo on the Right  Simple Searchbox Behaviors●The Logo should be clickable and should transfer a user to http://www.bing.com.●If there is a query term in the searchbox, clicking the logo or the spyglass would execute a search.●Tool Tip - The Alt Text for the graphic should be “search by Bing” or “powered by Bing”.●Tool Tip - Hover over the searchbox shows the tip “Search for”●Tool Tip - Hover over the magnifying glass shows the tip “Search”●Tool Tip - Hover over the logo shows the tip “bing.com” Site Search SearchboxThe Site Search searchbox designs can be used for sites that want to include site search and site scoping options as well as transfers to Bing. In tests, the search boxes with scoping above the box performed better than those in a drop down. Therefore we make the following recommendations:●Highlight the scope state as illustrated below.●Use optional helper text in the search box that reflects the state of the scope oSearch oSearch with Bing or Search the Web●If a user resets the scope, don’t take them off their current page until they execute a search.●If you use the drop down option, allow 10 px of space around the drop down arrow for visual prominence.  Site Search Above the Box - Logo on the Left Site Search Above the Box - Logo on the Right  Site Search in a Dropdown - Logo on the Left  Site Search in a Dropdown - Logo on the Right  Behaviors for Site Scoping SearchboxesThe following are the guidelines associated with the behavior of the site search functionality forthe search box:●The Logo should be clickable and should transfer a user to http://www.bing.com.●If there is a query term in the searchbox, clicking the logo would execute a search on bing.com.●If the scope is set to ‘web’ and a user clicks the spyglass the box would execute a search and transfer the user to bing.com.●Tool Tip - The Alt Text for the graphic should be “search by Bing” or “powered by Bing”.●Tool Tip - Hover over the searchbox shows the tip “Search for”●Tool Tip - Hover over the magnifying glass shows the tip “Search”●Tool Tip - Hover over the logo shows the tip “bing.com” Third Party Searchbox OptionsThese guidelines are specific to our syndicated search box and are intended for third party external Microsoft use only as an option when the preferred Bingsearchbox above is not available. The simple searchbox can be used for sites that want to do direct transfers to Bing when a user executes a search. ●Spyglass - Bing orange spyglass placed per examples below●The text in the Searchbox should be “Search with Bing”●Font in the Bing searchbox is small/normal or 14pt Arial, Verdana, Helvetica, Sans-Serif●Color of text is #525051  Third Party Searchbox Behaviors●If there is a query term in the searchbox, clicking the spyglass would execute a search on bing.com.●If there is no query term in the searchbox, clicking the spyglass would take a user to http://www.bing.com. Attribution on the Search Results PageThe logos here are only to be used for display on Search Engine Results Pages (SERP) when attribution is needed. ● The phrase preceding the brand is “results by” and it is localized as well as localizable. ●When the text + logo version is used in a market that requires “results by” text to be localized, system text can be used. ●Partners can localize the text our use the localized strings provided in the appendix below. ●The font for ‘results by’ is Verdana, 11px ●The color is #555 or white, depending on site background ●There are 6 px of space between the text and the logo. ●In limited cases, “powered by” is the appropriate phrase to precede the Bing logo on the SERP. This is reserved for useby third parties that license our technology, build an application or service on top of it, and then market theirapplication or service.  Font guidelines for UIThis topic provides user-interface (UI) guidelines for using Bing brand fonts. The Segoe UI and Arial font family in Light, or Bold in Black is the preferred font to use in online communications. Verdana or Helvetica in Regular,Regular, or Bold in the color Black is the second choice.●When possible, avoid using italic fonts to ensure clarity and readability in the UI. Tag LinesShort NameBing. Search by Microsoft. Long NameBingFor Decisions that Matter. Bing and Decide. For Search ProviderBingBing. Search by Microsoft. Space ConstrainedBing. Search by Microsoft. Outside the USBingStop Searching. Start Finding. For the US:BingFor Decisions that Matter. Bing and Decide. For teams unable to localize/manage against two different strings for Int’l/USBingFor Decisions that Matter. Bing and Decide.  Bing FaviconThe Bing favicon (Favorite icon) graphic is the 16x16 pixel icon that is associated with the Bing web page. Its primary use is as a smaller visualrepresentation of the brand for the browser address window or the Bing for mobile interface. This image with the white Bing “b” over the orange background is intended to communicate the moment of decision when space doesn’t allow the full wordmark. Any use of the favicon should adhere to the following guidelines:●Don’t use the favicon instead of the logo in or near the searchbox.●Do use the Bing brand logo as the primary visual representation for the Bing brand. The favicon is not the brand logo and should never replace theapproved TM logo●Don’t change the favicon colors●Do place the favicon immediately in front of the word Bing™ in copy text to reinforce the favicon association with the trademarked brand●Don’t use or combine the favicon with your own logos or logotypes●Don’t combine or “lock up” the favicon with the logo●Don’t modify the favicon in any way. Do use the artwork as it is provided●Don’t change the favicon colors. Don’t modify the favicon in any way. Do use the artwork as provided●Don’t “lock up” or combine the favicon with the logo●Don’t provide this asset or allow partners to use the favicon in any marketing material●If space is limited and you wish to use the favicon alone or the favicon requires a different design treatment, contact bingbrnd@microsoft.com and LCAfor approval●The favicon is available in two sizes. o 16x16 o 32x32  ToolsThere are two ways to get assets to incorporate the brand into your sites. The Brand Asset InterfaceThe assets described in this document are available from the Brand distribution interfaces that were created to define brand locations. The intent of theseinterfaces is to make it easy for partners to be able to implement the brand. It was designed as an interface to support the rebrand change automatically andpost rebrand all the partners should use this as text file and hardcode the path instead of dynamically reading it from the file.●The location to the assets will be contained in XML and JSON static files on the API server that will contain the branding logos and URLs .●The static files will be named BrandAssets.xml and BrandAssets.js and will be available on api.bing.com.●http://api.bing.com/Brandassets.xml●http://api.bing.com/Brandassets.is Hosting the Assets on Your SiteIf you wish to host the assets on your site yourself, the approved images can be obtained from your Microsoft contact who can access them from eitherMicrosoft Brand Tools or Microsoft Mediabank.●Logo●Spyglass●Favicon Using the Asset InterfaceEach element in the asset file contains pointers to published brand assets. To use the asset, simply target your UX to use the element provided in the XML orJSON file. For example, if your UX requires a 40x16 image with white lettering, you would use the value of the element: http://www.bing.com/siteowner/s/siteowner/Logo_63x23_White.png < Width > 63 23 You should not hardcode the path itself, but rather use the value of the element as the value will change when the asset is updated at Bing launch. By doingthis you can work with the asset files before launch, and the assets will automatically change when the new files are published at Bing launch. We recommend that you poll our XML file and then cache/host assets locally. This will ensure optimal performance for your sites; while enabling you to usethe XML file to update your sites.  Appendix 1 - Sample Usage    THIS EXHIBIT WAS OMITTED AND FILED SEPARATELY WITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACT OF 1934; [***] DENOTES OMISSIONS. Exhibit G[***]  THIS EXHIBIT WAS OMITTED AND FILED SEPARATELY WITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FOR CONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. Exhibit H[***]  EXHIBIT I TECHNICAL REQUIREMENTS FOR BRANDED FOOTER Size DimensionsIframe width – 350px Text color = #737373 Font = 8pt unbolded Logo = max height 15px (increasing to 20px within a reasonable period of time as determined by mutual agreement) CONFIDENTIAL Exhibit I – Page 1 PORTIONS OF THIS AGREEMENT WERE OMITTED AND HAVE BEEN FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. EXECUTION VERSION AMENDMENT TO SEARCH SERVICES AGREEMENT This Amendment to Search Services Agreement (this “Amendment”) is entered into as of May 11, 2011 (“Amendment Effective Date”) by andbetween Conduit Ltd., a company formed under the laws of Israel (“Conduit”) and Microsoft Online, Inc., a Nevada corporation (“Microsoft”), a wholly-owned subsidiary of Microsoft Corporation, a Washington corporation. WHEREAS, Conduit and Microsoft are parties to that certain Search Services Agreement, entered into as of November 19, 2010 (the “Agreement”);and WHEREAS, the Parties wish to amend the Agreement as more fully described herein. NOW, THEREFORE, in consideration of the mutual promises contained herein, the Parties agree as follows: 1. Definitions. 1.1 Sections 1.23 (Event), 1.41 ([***] ), 1.50 ([***] ), 1.59 ([***] ), and 1.63 (Termination Override Notice) ofthe Agreement are deleted in their entirety and all references to such defined terms in the Agreement are stricken. 1.2 Section 1.24 of the Agreement is amended and restated in its entirety as follows: “1.24 “Excess Revenue Share Payment” has the meaning given in Section 4.1.1(d).” 1.3 Section 1.39 of the Agreement is amended and restated in its entirety as follows: [***] 1.4 Section 1.66 of the Agreement is amended and restated in its entirety as follows: “1.66 [***] 1.5 Section 1.68 of the Agreement is amended and restated in its entirety as follows: [***] 1.6 The Agreement is amended to include new Section 1.70 as follows: [***] -1- EXECUTION VERSION 1.7 The Agreement is amended to include new Section 1.71 as follows: [***] 2. [***] 2.1 Section 3.1 of the Agreement is hereby amended and restated in its entirety as follows: “3.1 Search Services. Conduit will, subject only to the exceptions set forth in Section 3.1.2 below, ensure that the followingrequirement is achieved: [***] 3.1.2 Exceptions. [***] 3.1.3 Notification Process and Data Obligations. [***] -2- EXECUTION VERSION 3.1.4 Reporting Related to [***] Exception. [***] 3.1.5 Violation of [***] Exception. [***] -3- EXECUTION VERSION 3.1.6 Applicationof [***] Exception-Based Adiustments. [***] 3.1.7 End User Location. Conduit will use good faith, commercially reasonable efforts to determine where each End User islocated. 3.1.8 Use of Other Services. For clarity, subject to Sections 3.1.1, 3.1,2, 3.1.3 and 3.1.4 (each of which is applies to Conduit inaccordance with its terms), no obligation, restriction or requirement in this Agreement will apply to Conduit with respect to any third-party provider ofI***] or [***] or to[***] [***] of third party[***] or[***] (including any obligation, restriction or requirement in the Agreement regarding any Source,Query or Results Page).” -4- EXECUTION VERSION 2.2 Section 3.2 of the Agreement is hereby amended and restated in its entirety as follows: [***]3. Compensation and Payment. [***] Following 2 pages reducted in full -5- EXECUTION VERSION 3.4 Exhibit J. Exhibit J attached hereto is added to the Agreement. -8- EXECUTION VERSION 3.5 Section 4.1.4. Section 4.1.4 of the Agreement ( [***] ) is deleted in its entirety. 3.6 Section 4.2.1. The words “Exhibit I” in Section 4.2.1 are deleted and replaced with “Section 2.6.” 3.7 Disputed Amounts. Section 4.3 of the Agreement is amended and restated in its entirety as follows: “4.3 Disputed Amounts: Breach of Payment and Reporting Obligations. 4.3.1 Disputed Amounts. Delivery or payment of an invoice without asserting a dispute is not a waiver of any claim or rightby either Party to dispute such amount. In the event of a Dispute (as defined in Section 12.1), Microsoft may not under any circumstances,and regardless of the existence or outcome of any ] [***] (as defined in Section 4.3.3), withhold more than anabsolute maximum of [***] of any invoiced amounts pending the resolution of such Dispute, provided that such invoiced amounts aresubmitted in material compliance with and contain all material information required by this Agreement. 4.3.2 Failures to Report. In the event that Microsoft fails to provide a timely and materially complete and accurate [***] report in accordance with Section 4.2.1, then without limiting Conduit’s other rights and remedies and on a provisionalbasis until such report is provided, Conduit may invoice Microsoft and Microsoft shall pay the average of the invoiced amounts for theimmediately preceding three calendar months. When such report is provided it shall be reconciled against such provisional payment andMicrosoft shall promptly pay Conduit the amount of any underpayment or deduct the amount of any overpayment against subsequentpayments under the Agreement. 4.3.3 Disputes Regarding Payment Obligations. All Disputes involving nonpayment of invoices under this Agreement(“Nonpayment Disputes,” which term, for the avoidance of doubt, includes any nonpayment of an invoice in connection with a “ [***] ” as defined in Section 4.3.4 and any nonpayment of an invoice issued under Section 4.3.2) will, followingwritten notice by the Party raising the Dispute to the other Party setting forth the details of the Dispute and any proposed solution orcompromise, be resolved exclusively through the good faith negotiation of the Parties or in binding arbitration. The governing arbitrationprocedures shall be those described in this Section 4.3.3 and the Commercial Arbitration Rules of the American Arbitration Association(AAA), including, if invoked as described below, those provisions for interim relief provided in Rule 34 and Optional Rules O thereof (the“Expedited Relief Process”) in San Francisco, California. To the extent not inconsistent with the previous sentence or with effectuation ofthe Expedited Relief Process contemplated therein, the parties, AAA and arbitrator(s) will apply the provisions of Section 12.2, using theAAA equivalent rules in lieu of JAMS rules. Notwithstanding Section 12.1 and 12.2, neither Party will have any remedy in court withrespect to Nonpayment Disputes except those sought in aid of arbitration (e.g., an order compelling arbitration). In the event of aNonpayment Dispute, regardless of whether the Expedited Relief Process is invoked at the commencement thereof: -9- EXECUTION VERSION (a) the provisions of Sections 12.1.1 and 12.1.2 will not apply; (b) the Nonpayment Dispute will immediately after written notice thereof be escalated to an officer of each Party and theywill have 15 days from the date of escalation to attempt to resolve the dispute, acting in good faith; (c) if the Nonpayment Dispute is not resolved within such time period, either Party thereafter may invoke arbitration remediesand either Party (as the “Initiating Party”) may elect for such Dispute to be reviewed under the Expedited Relief Process (and the other Partymay not contest such an election), in which case the Initiating Party may commence a proceeding for emergency relief, the other Party willbe required to respond to the initial motion for relief within seven (7) days, the Initiating Party will be required to reply to the responsewithin seven (7) days, the arbitration hearing will occur within seven (7) days after the reply is submitted, and the arbitrator will issue adecision within seven (7) days after the hearing. The arbitrator in such an Expedited Relief Process shall automatically award interimmonetary and injunctive relief (without requiring a bond) compelling payment to Conduit of a minimum of [***] of all unpaid invoicessubmitted in material compliance with and containing all material information required by this Agreement. In addition, arbitrator in such anExpedited Relief Process shall award such further amounts as to which either Party establishes a substantial likelihood of prevailing on themerits In the Expedited Relief Process, the arbitrator will not require either Party to establish proof that it would be immediately orirreparably harmed or damaged absent such interim relief nor consider the asserted adequacy of any alternative remedy. The Parties intendfor this subsection (c) to contractually permit either Party to pursue a remedy providing immediate payment, rather than having suchrecourse available only after completion of an arbitration proceeding. Payments made pursuant to any arbitral award of interim relief maybe subsequently adjusted in accordance with further arbitral proceedings regarding the applicable Dispute or as the Parties may otherwiseagree in connection with settling the applicable Dispute; (d) the arbitrator(s) will award (in place of, and not in addition to, the interest at commercial rates referenced in Section12.2.4(b)) pre- and post-award interest at the rate of [***per month with respect to any amounts determined by such arbitration to beoverdue in payment by Microsoft to Conduit; (e) notwithstanding any other provision of this Agreement, in the event that an arbitration of any Nonpayment Dispute isinitiated at the AAA, any other arbitration relating to this Agreement shall be consolidated to proceed at the AAA in conjunction therewith,provided, however, that if the members of an arbitral tribunal have been fully and finally constituted in a JAMS arbitration relating to thisAgreement, any arbitration of a Nonpayment Dispute commenced thereafter will proceed before such previously constituted panel, whichshall adhere to the procedures and timelines for the Expedited Relief Process set forth in Section 4.3.3; (f) the parties and arbitrator shall make best efforts to finally complete a final award in any arbitration of a NonpaymentDisputes as expeditiously as possible, but in all events within nine (9) months after initiation of such arbitration; and -10- EXECUTION VERSION (g) the arbitrator(s) shall also require that that all costs of arbitration and all reasonable attorneys’ fees and costs incurred inconnection with any arbitration of any Nonpayment Dispute by the substantially prevailing Party be paid by the other Party,notwithstanding anything to the contrary in Section 12.2.4.(b) or any other provision of this Agreement. 4.3.4 [***] Exception-Related Disputes. All Disputes regarding or related to the application or calculation of a [***] Exception-Based Adjustment (a “ [***] Exception-Related Dispute”) will be resolved exclusively through the good faith negotiation of the Parties orin the binding arbitration procedures described in Section 12.2; provided that either Party may elect (which election the other Party maynot contest) that the timelines, but not the discovery-related procedures, set forth in the Expedited Procedures as defined in the JAMSComprehensive Arbitration Rules and Procedures then in effect (as referenced in Section 12.2) shall apply. Notwithstanding Section 12.1and 12.2, neither Party will have any remedy in court with respect to a [***] Exception-Related Dispute except those sought in aid ofarbitration (e.g., an order compelling arbitration) In the event of a [***] Exception-Related Dispute (a) the provisions of Sections 12.1.1 and12.1.2 will not apply; (b) the [***] Exception-Related Dispute will immediately be escalated to an officer of each Party and they will have15 days from the date of escalation to attempt to resolve the dispute, acting in good faith; and (c) if the [***] Exception-Related Dispute isnot resolved within such time period, either Party thereafter may invoke the arbitration remedies permitted under Section 12. If such anarbitration finds that either Party owes any amount to the other Party with respect to a [***] Exception-Related Dispute, the arbitrator(s)will award (in place of, and not in addition to, the interest at commercial rates referenced in Section 12.2.4(b)) pre- and post-award interestat the then-current U.S. prime rate (as published by the Wall Street Journal) plus [***] per year with respect to any amounts determined bysuch arbitration to be overdue in payment by one Party to the other Party. 4.3.5 If either Party does not pay all amounts due to the other Party under an interim or final arbitral award within ten (10)days of such award being issued in writing in connection with a Dispute, then notwithstanding anything to the contrary in Section 12 of theAgreement or this Section 4.3, the Party to whom such amounts are owed may pursue enforcement of such award in any court of competentjurisdiction.” 4. Termination. Section 15.3 of the Agreement is deleted in its entirety and all references thereto in the Agreement are stricken. 5. Exhibit G and Exhibit D. Exhibit G is deleted in its entirety. The title of Exhibit D is deleted in its entirety and replaced with the following: “ [***] In addition, the title of the first table in Exhibit D is deleted and replaced with the following: [***] -11- EXECUTION VERSION 6. Mutual Release. 6.1 By Conduit. Conduit, on behalf of itself and each of its officers, directors, employees, and Affiliates (the “Conduit ReleasingParties”), hereby irrevocably and unconditionally releases and forever discharges Microsoft and each and all of its former or present directors, officers, agents,consultants, shareholders, investors, supervisors, employees, representatives, attorneys, and their successors and assigns and all persons acting by, through,under, or in concert with any of them (the “Microsoft Released Parties”) from any and all charges, demands, complaints, claims, proceedings, causes of action,orders, obligations, contracts, agreements, promises, debts, liabilities, controversies, losses, damages, costs and expenses (including attorneys’ fees and costsactually incurred) of any kind or nature, whatsoever, fixed or contingent, whether known or unknown, suspected or unsuspected, both at law and in equity,which Conduit or its Affiliates now has, has ever had, or may hereafter have against the Microsoft Released Parties or any of them relating to or arising fromor in connection with the Agreement (including the negotiation and formation of the Agreement) prior to the Amendment Effective Date (the “ConduitClaims”). Conduit, on behalf of itself and each of the Conduit Releasing Parties, covenants and agrees never to commence, prosecute, or cause, permit, oradvise to be commenced or prosecuted on behalf of Conduit or any of the Conduit Releasing Parties, any action, suit or proceeding based upon any ConduitClaim, and Conduit shall procure that the other Conduit Releasing Parties shall comply with the terms of this Section 6.1 as if they were a party to it. 6.2 By Microsoft. Microsoft, on behalf of itself and each of its officers, directors, employees, and Affiliates (the “Microsoft ReleasingParties”), hereby irrevocably and unconditionally releases and forever discharges Conduit and each and all of its former or present directors, officers, agents,consultants, shareholders, investors, supervisors, employees, representatives, attorneys, and their successors and assigns and all persons acting by, through,under, or in concert with any of them (the “Conduit Released Parties”) from any and all charges, demands, complaints, claims, proceedings, causes of action,orders, obligations, contracts, agreements, promises, debts, liabilities, controversies, losses, damages, costs and expenses (including attorneys’ fees and costsactually incurred) of any kind or nature, whatsoever, fixed or contingent, whether known or unknown, suspected or unsuspected, both at law and in equity,which Microsoft or its Affiliates now has, has ever had, or may hereafter have against the Conduit Released Parties or any of them relating to or arising fromor in connection with the Agreement (including the negotiation and formation of the Agreement) prior to the Amendment Effective Date (the “MicrosoftClaims”). Microsoft, on behalf of itself and each of the Microsoft Releasing Parties, covenants and agrees never to commence, prosecute, or cause, permit, oradvise to be commenced or prosecuted on behalf of Microsoft or any of the Microsoft Releasing Parties, any action, suit or proceeding based upon anyMicrosoft Claim, and Microsoft shall procure that the other Microsoft Releasing Parties shall comply with the terms of this Section 6.2 as if they were a partyto it. 6.3 Waiver. Each Party has been advised of the existence of Section 1542 of the California Civil Code which provides as follows: A general release does not extend to claims which the creditor does not know or suspect to exist in his or her favor at the time of executing therelease, which if known to him or her must have materially affected his or her settlement with the debtor. Each Party hereby irrevocably waives and relinquishes all rights and benefits which it has or may have under California Civil Code, Section 1542, as well asany other Law, as it pertains to the general releases above, and acknowledges and agrees that this waiver is an essential and material term of this Amendment,and that without such waiver this Amendment would not have been entered into. Each Party represents to the other Party that it has received the advice of itslegal counsel and understands and acknowledges the significance and consequence of this waiver of Section 1542. 6.4 Intended Beneficiaries. Each of the Microsoft Released Parties and the Conduit Released Parties are intended third-partybeneficiaries of this Section 6 and shall be entitled to enforce the releases directly against the releasing Party and each of its Affiliates. -12- EXECUTION VERSION 7. Representations and Warranties. Each of the Parties hereto represents, warrants and covenants to the other as of the Amendment EffectiveDate that (a) it is a corporation duly organized, validly existing and in good standing under the laws of its jurisdiction of incorporation; (b) it has thecorporate power and authority to enter into this Amendment and the transactions contemplated hereby, the execution, delivery and performance of thisAmendment and the transactions contemplated hereby, have been duly authorized by all necessary corporate action by such Party; (c) it has thoroughlyanalyzed the provisions of this Amendment and their implications, has received and relied solely upon the advice of its legal counsel and experts (and notupon any information provided by the other Party) and understands and acknowledges the significance and consequences of this Amendment; and (d) it hasnot transferred any of the claims identified in Section 6.1 and Section 6.2, as applicable, to any other party. 8. Miscellaneous. This Amendment will be governed and construed, to the extent applicable, in accordance with the laws of the State of NewYork, without regard to its conflict of law principles. Sections 3.1 and 3.3 of this Amendment (with respect to any unpaid amounts), and Sections 6, 7 and 8 ofthis Amendment shall survive the expiration or termination of the Agreement. This Amendment may be executed in multiple counterparts, each of whichshall be deemed an original and all of which shall constitute one and the same instrument. This Amendment may be amended or modified only by a writtenagreement that (a) refers to this Amendment; and (b) is executed by an authorized representative of each Party. This Amendment shall be binding on theparties hereto and their respective personal and legal representatives, successors, and permitted assigns. Except as expressly set forth herein, the Agreementremains in full force and effect and this Amendment shall not be construed to alter, amend or change any of the other terms or conditions set forth in theAgreement. To the extent of any conflict between this Amendment and any provisions of the Agreement, this Amendment shall control with respect to thesubject matter hereof. [Signature page to follow] -13- THIS EXHIBIT WAS OMITTED AND FILED SEPARATELYWITH THE SECRETARY OF THE COMISSION PURSUANT TO AN APPLICATION FORCONFIDENTIAL TREATMENT UNDER RULE 24b-2 OF THE SECURITIES EXCHANGE ACTOF 1934; [***] DENOTES OMISSIONS. Exhibit J[***]  EXECUTION VERSION IN WITNESS WHEREOF, the Parties by their duly authorized representatives have executed this Amendment as of the Amendment Effective Date. CONDUIT LTD. MICROSOFT ONLINE, INC. By: By: Name:DROR EREZ Name: Title:LTO Title: By: Name:Ronen Shilo Title:CEO [Signature Page toAmendment] Exhibit 8 List of all subsidiaries 1.IncrediMail Inc., a Delaware corporation 2.Perion Interactive Ltd., an Israeli corporation (under voluntary liquidation) 3.Smilebox Inc., a Washington corporation 4.SweetIM Ltd., a Belize company 5.SweetIM Technologies Ltd., an Israeli company 6.ClientConnect Ltd., an Israeli company 7.ClientConnect B.V., a Netherlands company 8.ClientConnect, Inc., a Delaware corporation EXHIBIT 12.1 CERTIFICATIONS I, Josef Mandelbaum, certify that: 1. I have reviewed this annual report on Form 20-F of Perion Network Ltd.; 2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by thisreport; 3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects thefinancial condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report; 4.The Company’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined inExchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have: (a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision,to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by others withinthose entities, particularly during the period in which this report is being prepared; (b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under oursupervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements forexternal purposes in accordance with generally accepted accounting principles; (c)Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about theeffectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and (d)Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the period covered bythe annual report that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financialreporting; and 5.The Company’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, tothe Company’s auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent functions): (a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which arereasonably likely to adversely affect the Company’s ability to record, process, summarize and report financial information; and (b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internalcontrol over financial reporting. Date: April 10, 2014 /s/ Josef Mandelbaum Josef Mandelbaum, Chief Executive Officer EXHIBIT 12.2 CERTIFICATIONS I, Yacov Kaufman, certify that: 1. I have reviewed this annual report on Form 20-F of Perion Network Ltd.; 2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by thisreport; 3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects thefinancial condition, results of operations and cash flows of the Company as of, and for, the periods presented in this report; 4.The Company’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined inExchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have: (a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision,to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to us by others withinthose entities, particularly during the period in which this report is being prepared; (b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under oursupervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements forexternal purposes in accordance with generally accepted accounting principles; (c)Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about theeffectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and (d)Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the period covered bythe annual report that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financialreporting; and 5.The Company’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, tothe Company’s auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent functions): (a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which arereasonably likely to adversely affect the Company’s ability to record, process, summarize and report financial information; and (b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internalcontrol over financial reporting. Date: April 10, 2014 /s/ Yacov Kaufman Yacov Kaufman, Chief Financial Officer EXHIBIT 13.1 CERTIFICATION PURSUANT TO18 U.S.C. SECTION 1350,AS ADOPTED PURSUANT TOSECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 In connection with the Annual Report on Form 20-F of Perion Network Ltd., (the "Issuer"), for the period ended December 31, 2013, as filed with theSecurities and Exchange Commission on the date hereof (the "Report"), I, Josef Mandelbaum, Chief Executive Officer of the Issuer, certify, pursuant to 18U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge: 1.The Report containing the financial statements fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of1934; and 2.Information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Issuer. /s/ Josef MandelbaumJosef MandelbaumChief Executive Officer Date: April 10, 2014 EXHIBIT 13.2 CERTIFICATION PURSUANT TO18 U.S.C. SECTION 1350,AS ADOPTED PURSUANT TOSECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 In connection with the Annual Report on Form 20-F of Perion Network Ltd., (the "Issuer"), for the period ended December 31, 2013, as filed with theSecurities and Exchange Commission on the date hereof (the "Report"), I, Yacov Kaufman, Chief Financial Officer of the Issuer, certify, pursuant to 18 U.S.C.§ 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that, to the best of my knowledge: 1.The Report containing the financial statements fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of1934; and 2.Information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Issuer. /s/ Yacov KaufmanYacov KaufmanChief Financial Officer Date: April 10, 2014 Exhibit 15.1 CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in the Registration Statements on Form S-8 (File Nos. 333-193145, 333-192376, 333-188714, 333-171781, 333-152010 and 333-133968), of our reports dated April 10, 2014, with respect to (i) the consolidated financial statements of Perion Networks Ltd.and its subsidiaries and (ii) the effectiveness of internal control over financial reporting of Perion Network Ltd., which appears in this Annual Report on Form20-F for the year ended December 31, 2013. /s/ KOST FORER GABBAY & KASIERERTel Aviv, Israel KOST FORER GABBAY & KASIERERApril 10, 2014 A member of Ernst & Young Global 

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