PLDT Annual Report 2005 | Quarterlytics

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FY2005 Annual Report · PLDT

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A N N U A L R E P O RT 2 0 0 5

BROADBANDING
THE FUTURE

C O N T E N T S

Comparative Highlights

Consolidated Financial Performance Highlights

A Message from the Chairman

A Letter from the President and CEO

Leading The Broadband Revolution

Smart 3G: The Next Big Thing

NGN: New Telecoms Alphabet

Leading The Way In Enterprise Innovations

ICT Businesses Gain Momentum

Serving OFW Needs

Corporate Social Responsibility: Stepping Up Community Service

Corporate Governance: Continuing the Journey

Board of Directors and Committees

Officers

2005 PLDT Group Significant Events

Financial Review

Audit Committee Report

Statement of Management’s Responsibility

Report of Independent Auditors

Consolidated Balance Sheets

Consolidated Statements of Income

Consolidated Statements of Changes in Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Registrars, Transfer Agents and Depositary

4 - 6

7 - 9

10 - 13

14 - 15

16 - 17

18 - 19

20 - 21

22 - 24

25 - 27

28 - 29

30 - 31

33 - 69

73 - 74

76 - 77

78 - 79

80 - 136

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

PLDT is the leading telecommunications service provider in the Philippines. Through its three principal business
groups—wireless, fixed line, and information and communications technology—PLDT offers the largest and most diversified range of telecommunications services across the Philippines' most extensive fiber optic backbone and wireless, fixed line and satellite networks.

PLDT is listed on the Philippine Stock Exchange (PSE:TEL) and its American Depositary Shares are listed on the New
York Stock Exchange (NYSE:PHI). PLDT has one of the
largest market capitalizations among Philippine-listed
companies.

S U B S I D I A R I E S

Wireless
SMART COMMUNICATIONS, INC. AND SUBSIDIARIES
TELESAT, INC.
ACeS PHILIPPINES CELLULAR SATELLITE CORPORATION
MABUHAY SATELLITE CORPORATION

Fixed Line
PLDT CLARK TELECOM, INC.
SUBIC TELECOMMUNICATIONS COMPANY, INC.
SMART-NTT MULTIMEDIA, INC.
PLDT GLOBAL CORPORATION AND SUBSIDIARIES
PLDT-MARATEL, INC.
BONIFACIO COMMUNICATIONS CORPORATION

Information and Communications Technology
ePLDT, INC. AND SUBSIDIARIES

M I S S I O N S T A T E M E N T

PLDT will be the preferred full service provider of voice, video and data at the most attractive levels of price,
service quality, content and coverage, thereby bringing
maximum benefit to the Company’s stakeholders.

COMPARATIVE HIGHLIGHTS

FINANCIAL INFORMATION (in millions, except (cid:9)
cash dividends per share of common stock)

Revenues and Other Income(cid:9)(cid:9)

Service revenues(cid:9)(cid:9)(cid:9)

Non-service revenues(cid:9)(cid:9)(cid:9)

Other income(cid:9)(cid:9)(cid:9)

Expenses(cid:9)(cid:9)(cid:9)(cid:9)

Depreciation and Amortization(cid:9)(cid:9)(cid:9)

Compensation and Benefits(cid:9)(cid:9)(cid:9)

Financing Costs1(cid:9)(cid:9)(cid:9)

Maintenance(cid:9)(cid:9)(cid:9)

Cost of Sales(cid:9)(cid:9)(cid:9)

Selling and Promotions(cid:9)(cid:9)(cid:9)

All Others(cid:9)(cid:9)(cid:9)

2001(cid:9)
(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)

2002(cid:9)

2003(cid:9)

2004(cid:9)

2005

71,679(cid:9)

9,737(cid:9)

17,751(cid:9)

82,093(cid:9)

12,145(cid:9)

857(cid:9)

100,604(cid:9)

10,714(cid:9)

965(cid:9)

115,206(cid:9)

121,060(cid:9)(cid:9)

6,269(cid:9)

4,729(cid:9)

2,987(cid:9)(cid:9)

1,674

99,167(cid:9)

95,095(cid:9)

112,283(cid:9)

126,204(cid:9)

125,721(cid:9)

17,886(cid:9)

9,695(cid:9)

19,378(cid:9)

4,412(cid:9)

15,857(cid:9)

3,046(cid:9)

20,112(cid:9)
90,386(cid:9)

22,081(cid:9)

11,026(cid:9)

20,876(cid:9)

3,867(cid:9)

17,281(cid:9)

3,648(cid:9)

30,759(cid:9)

23,606(cid:9)

14,740(cid:9)

26,550(cid:9)

4,931(cid:9)

16,094(cid:9)

4,394(cid:9)

21,421(cid:9)

109,538(cid:9)

111,736(cid:9)

21,405(cid:9)

12,025(cid:9)

19,264(cid:9)

5,671(cid:9)

11,122(cid:9)

5,708(cid:9)

18,077(cid:9)

93,272(cid:9)

30,822(cid:9)(cid:9)

13,913(cid:9)(cid:9)

9,211(cid:9)(cid:9)

6,705(cid:9)(cid:9)

6,201(cid:9)(cid:9)

5,068(cid:9)(cid:9)

15,186(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)

87,106(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)

Net Income (Loss) Attributable to Equity Holders(cid:9)(cid:9)

2,561(cid:9)

( 15,613)(cid:9)

1,363(cid:9)

28,031(cid:9)

34,112(cid:9)

Property, Plant and Equipment(cid:9)(cid:9)(cid:9)

Accumulated Depreciation, Amortization and Impairment(cid:9)

297,128(cid:9)

70,443(cid:9)

290,743(cid:9)

87,162(cid:9)

306,862(cid:9)

112,072(cid:9)

324,991(cid:9)

130,466(cid:9)

330,387(cid:9)

153,413(cid:9)(cid:9)

Net(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)

226,685(cid:9)

203,581(cid:9)

194,790(cid:9)

194,525(cid:9)

176,974(cid:9)

Capital Expenditures(cid:9)(cid:9)(cid:9)

30,874(cid:9)

16,904(cid:9)

18,019(cid:9)

21,162(cid:9)

14,990(cid:9)(cid:9)

Debt2(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)

188,494(cid:9)

183,145(cid:9)

178,589(cid:9)

149,088(cid:9)

103,544(cid:9)

Equity Attributable to Equity Holders(cid:9)(cid:9)(cid:9)

39,106(cid:9)

22,823(cid:9)

19,361(cid:9)

46,330(cid:9)

73,207(cid:9)

Cash Dividends Declared Per Share(cid:9)

of Common Stock (cid:9)(cid:9)(cid:9)

OPERATING INFORMATION

Number of Cellular Subscribers(cid:9)(cid:9)(cid:9)

1.20(cid:9)

–(cid:9)

56.00(cid:9)(cid:9)

6,368,850(cid:9)

8,599,306(cid:9)

12,947,197(cid:9)

19,208,232(cid:9)

20,408,621(cid:9)

Number of Fixed Lines in Service(cid:9)(cid:9)(cid:9)

2,174,082(cid:9)

2,188,612(cid:9)

2,185,951(cid:9)

2,152,027(cid:9)

2,113,799(cid:9)

Number of Stockholders(cid:9)(cid:9)(cid:9)

1,955,241(cid:9)

2,144,953(cid:9)

2,207,008(cid:9)

2,200,367(cid:9)

2,193,525(cid:9)

Number of Employees(cid:9)(cid:9)(cid:9)

18,039 (cid:9)

18,704 (cid:9)

17,653 (cid:9)

18,433 (cid:9)

18,926

1 Includes net losses (gains) on foreign exchange and derivative transactions.
2 Represents short-term and long-term debt.

(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)(cid:9)

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

CONSOLIDATED FINANCIAL PERFORMANCE HIGHLIGHTS

140

120

100

Service Revenues
(in billion pesos)

121.1

9
.
3
7

115.2

1
.
8
6

100.6

7
.
3
5

82.1

7
.
5
3

8
.
5
4

6
.
5
4

1
.
5
4

4
.
4
4

71.8

7
.
4
2

5
.
6
4

6
.
0

3
.
1

0
.
2

8
.
2

2001

2002

2003

2004

2005

Wireless

Fixed Line

ICT

Cash Flows from Operations
(in billion pesos)

2001
2002
2003
2004
2005

41.2
54.6
56.0
74.3
74.9

Subscriber Base
(in millions)

22.5

4
.
0
2

21.4

2
.
9
1

15.1

9
.
2
1

10.8

6
.
8

8.5

4
.
6

1
.
2

2
.
2

1
.
2

2001

2002

2003

2004

2005

Cellular

Fixed Lines in Service

Market Capitalization
(Year-end, in billion pesos)

300

250

350

332

232

200

150

100

164

2001
2002
2003
2004
2005

71
46
164
232
332

Share Price
(Year-end, in pesos)

2400

2000

1600

1200

1,835

1,360
970

800

418

270

400

2001
2002
2003
2004
2005

418
270
970
1,360
1,835

MESSAGE
FROM THE
CHAIRMAN

M A N U E L V .
C H A I R M A N O F T H E B O A R D

P A N G I L I N A N

05
BROADBANDING
THE FUTURE

We also saw our share price increase by 35% in

In 2005, approximately 80% of our free cash flow
was utilized for debt reduction and 20% for dividend
payments. This year, we are targeting to reduce
about US$300 million of debt and pay at least 50% of our core earnings as dividends.(cid:9)

from Php37.3 billion last year. This enabled us to
pay down US$713 million of debt, exceeding our stated target principal reduction of US$500 million. At the same time, we restored – after a four year
hiatus – common dividend payments this year. The
final payout for the year amounted to Php70 per share, slightly over 40% of 2005 core earnings.(cid:9)

2005 to close at Php1,835, thus solidifying our position as the largest market capitalized company
in the country at over Php330 billion as of year-end
2005. As a result of the continued strong performance of our share price, our Series III convertible preferred shares have been mandatorily converted while various holders of our Series V and VI convertible preferred shares have voluntarily converted their preferred
shares into common shares. We expect the
conversions of these shares to generate cash savings for the Company as well as improve earnings available to common shareholders.(cid:9)

My Fellow Shareholders,The year 2005 produced a new set of historic high
results for our Company.(cid:9)

As part of our commitment to improve shareholder
returns, we also successfully undertook in October

Net profit and cash flows recorded during the year

reached historic levels. These financial results enabled us to exceed our key targets involving debt paydown and dividend payment restoration. But
more importantly, these have placed PLDT in a
strategic position to shape its future, and capitalize on the growth opportunities offered by an industry that is fast going broadband.(cid:9)

Our strong financial performance was driven by

our robust wireless business, stable fixed line revenues and fast-growing ICT business. Consolidated service revenues grew 5% to Php121.1 billion; operating margins improved as costs were kept under control. Boosted by foreign exchange gains, reported net income surged 22% to Php34.1 billion. Core net income was up 9% to Php31.3 billion. All these financial metrics represent unprecedented highs for
our Company.(cid:9)

Our cash flows proved to be robust during the
year. EBITDA rose by 12% to Php78.9 billion, with
EBITDA margin improving to 65% of service revenues. Free cash flow grew considerably to Php51.2 billion

BROADBANDING
BROADBANDING
T H E F U T U R E
T H E F U T U R E
PLDT ANNUAL REPORT 2005
PLDT ANNUAL REPORT 2005

SINCE 1998, WE HAVE RELENTLESSLY ENDEAVORED TO MAKE
PLDT A WORLD-CLASS COMPANY, WITH OPERATING RESULTS
AND GOVERNANCE PRACTICES THAT ARE AT PAR WITH THE
BEST IN THE WORLD. THIS IS SIMPLY PART OF OUR INGRAINED
DESIRE FOR EXCELLENCE.

2005 a consent solicitation exercise in respect of
our Notes due in 2007 and 2012 in order to give us greater flexibility to increase dividend payments going forward. Indeed, 2005 was a banner year for the PLDT Group.

Having reached the present stage of

been transformed from a pure landline telephony provider into a diversified telecoms and technology conglomerate offering an unmatched array of communications and IT solutions and services.(cid:9)

metamorphosis, our businesses are approaching another tipping point. New and disruptive technologies that are Internet-based and broadband are now entering the mainstream. The current business models that have sustained telecom companies – both fixed line and mobile throughout the world – are being replaced by new ones.

Another Tipping Point
PLDT’s solid financial results in 2005 must be
viewed in the context of the strategic moves that we undertook seven years back when the Philippine telecoms industry was approaching a tipping point.(cid:9)

A New Round of Investments
To place PLDT on this new trajectory, we are now
undertaking a fresh round of significant investments

At that time, the inherent viability of our fixed

line business was being rapidly eroded by sweeping changes in technologies, in products and services, and in consumer preferences. International revenues – historically a mainstay of the business – were declining rapidly as accounting rates fell. Mobile

phones – powered by the phenomenal popularity of text messaging – were proliferating at the expense of the growth in the fixed line business.(cid:9)

in emerging new technologies – in Next Generation Internet Protocol Networks, in a Third Generation, or 3G, cellular network, in wireless broadband technologies, in mobile video, and in mobile commerce. These new technologies will create new products and services, new revenue streams and entirely new businesses. Seen in this context, our strong financial results are in fact critical in underpinning this next wave of investments in next
generation infrastructures. We estimate that this
commitment to our future will involve capital expenditures of approximately US$1 billion over the next three to four years.(cid:9)

To put PLDT on a new growth path, we defined

a vision premised on the principle of convergence – where voice, video and data will eventually merge onto a single platform. Immediately we strengthened our position in the rapidly expanding mobile business
by integrating Smart into PLDT, and investing heavily
in expanding its GSM network.(cid:9)

In this respect, we see great opportunities for

synergy and cooperation with the entry of NTT DoCoMo as a strategic partner with the acquisition on March 14, 2006, of a 7% equity stake in PLDT
from NTT Communications. DoCoMo’s experience
in rolling out and developing 3G services is unmatched and we look forward to learning much from their team. Certainly the entry of DoCoMo, in addition to NTT Communications, is a solid vote of confidence not only for PLDT but for the Philippines as well.(cid:9)

At the same time, we stabilized our fixed line
business and established our ICT-based ventures.
Gradually, we transformed the organization’s mindset
from being infrastructure-focused to becoming
marketing- and customer-centric. As we grew our
three main businesses – wireless, fixed line and ICT – we also took steps to achieve internal cohesiveness within the PLDT Group.(cid:9)

As we enter the borders of this new space, the
year 2006 will see the present begin to meld with

We have poured significant resources into realizing

our vision. Since 1998, the Group has invested US$2.7 billion in telecoms infrastructure, representing an investment of Php42 for every Php100 of EBITDA earned for these seven years.(cid:9)

As a result, our networks now cover 99% of the
Philippine population. At the same time, PLDT has

role, we are very actively engaged in a variety of CSR programs that are focused on five areas: (1) education, mainly on the IT requirements of our schools and universities; (2) entrepreneurship projects; (3) provision of low-cost housing, in partnership with Gawad Kalinga; (4) poverty alleviation through various livelihood projects in cooperation with the Philippine Business for Social Progress; and (5) support of our Armed Forces in their requirements for education and medical facilities, particularly in the forward battle areas.

ConclusionLet me close then on a note of deep satisfaction with the efforts shown by our management and staff in bringing PLDT to another historic level of performance. I must record as well with profound appreciation the counsel of our Board of Directors and the support of our shareholders during the year just passed.(cid:9)

value for money products and services, at price points which are amongst the lowest in the world. These innovations have contributed to the growth of entrepreneurship by enabling over 700,000 individuals to engage in the electronic loading (e-load) business.(cid:9)

Our world-class innovations have given Filipinos

The taxes we have paid to local and national

treasuries – income taxes, VAT and other direct and

billion. Moreover, our tax payments are certain to

increase considerably in the coming years as our profits continue to rise.(cid:9)

Apart from performing principally our economic

indirect taxes – amounted to about Php22 billion in 2005. In the seven year period, including 2005, our total taxes paid has reached close to Php80

Since 1998, we have relentlessly endeavored to

make PLDT a world-class company, with operating

In that regard, it is best to view the international

results and governance practices that are at par with the best in the world. This is simply part of our ingrained desire for excellence.(cid:9)

awards which PLDT has been accorded this year,
and in recent years, as proof that a Filipino company can indeed succeed even when benchmarked against international standards.(cid:9)

On behalf of the Board of Directors and our more

than 18,000 people, let me assure you most earnestly that our commitment to performance excellence, to delivering results, and to the welfare of our people
remain as strong and fervent as ever.

the future. Thus, 2006 will be a year of transition that will lay the foundation for growth starting 2007 and beyond. Rolling out our new networks and services will entail significant capex even as we cope with higher depreciation and taxes. As a result, we expect that growth in core earnings in the short-
term to be largely benign. Cash flows, however, will
remain robust and enable us to enhance shareholder returns by paying dividends representing a minimum
of 50% of 2006 core earnings. We also aim to further
reduce debts by at least another US$300 million.(cid:9)
Moving forward, new growth opportunities will

Manuel V. Pangilinan
Chairman of the Board

emerge from a combination of old and new businesses. In wireless, for example, our intention is to maximize our existing 2G networks by increasing our presence in the lower income market segment and by developing new content and services that encourage higher usage overall.

The Future is Broadband
Increasingly, however, our future will be defined by
IP-based broadband services.(cid:9)

In the cellular space, Smart launched the first 3G
mobile phone services in the country, shortly after
being awarded a license with the highest possible
score amongst all applicants. Additionally, we
launched our wireless broadband services working
off Meridian’s WiFi/Canopy infrastructure. This is
being expanded rapidly in capital cities nationwide, and in other areas where broadband demand is inadequately met by fixed line service providers.(cid:9)

On the fixed line side, we continue to migrate in

earnest our circuit-switch network to a packet-based Next-Generation Network, or NGN. This will
significantly raise PLDT’s capacity for employing
nationwide broadband DSL services, and even cost-effective and affordable fixed-wireless solutions to traditional requirements for voice and data. When combined with the nationwide deployment of our
wireless broadband WiFi/WiMax network, our
Company will have unrivalled capability to broadband
the country.(cid:9)

Broadbanding the Future – this is the theme of
this year’s Report; this, in fact, is the theme of our
future.

A Partner in National DevelopmentBefore I close, let me briefly touch upon our
involvement with corporate social responsibility, or
CSR.(cid:9)

Over the past seven years, PLDT has demonstrated
that it is a serious partner in the country’s over-all
welfare goals and processes. By making telecommunications services available to the smallest, most remote barangays – at increasingly affordable
prices – we have helped stimulate economic activity,
and raise the general welfare of our people. In addition, we directly support the development of new industries by supplying international and domestic connectivity to more than 300 call centers,
business process outsourcing firms and other ICT-
related businesses.(cid:9)

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

LETTER
FROM THE
PRESIDENT
& CEO

05
RELENTLESS,
RESILIENT,
RELEVANT

N A P O L E O N L .
P R E S I D E N T & C E O

N A Z A R E N O

OPERATING HIGHLIGHTS
OUR INVESTMENT HAS NOT ONLY BEEN MADE IN
Wireless Consolidated wireless service revenues rose to Php74.7 billion for the full year 2005, 8% higher
than the Php69.0 billion realized last year, with
INFRASTRUCTURE AND TECHNOLOGY BUT IN PEOPLE AS WELL.
cellular subsidiaries Smart and Piltel continuing their solid performance. (cid:9)
IT IS WITH GREAT PRIDE THAT I LOOK AT THE GROUP AND ITS
Consolidated wireless EBITDA improved by 13%
The PLDT Group’s total cellular subscriber base
EMPLOYEES AND REFLECT ON HOW WE HAVE TRANSFORMED
PLDT.

to Php49.5 billion in 2005 from Php43.8 billion in 2004 while EBITDA margins improved to 66%. (cid:9)
for the year grew by 1.2 million to 20.4 million. The effect of the termination of SIM-swapping

Dear Shareholders,Once again, your Company has reached new heights as we reported a consolidated net income of Php34.1 billion for 2005. Service revenues for the PLDT Group increased by 5% to Php121.1 billion. Consolidated EBITDA improved by 12% to Php78.9 billion while EBITDA margin rose to 65% compared to 61% in 2004. Even without the
benefits of the peso’s appreciation, our Company
core earnings were Php31.3 billion. These figures are record highs not only for PLDT but for any Philippine corporate as well.

Smart opened its 3G network in selected key cities nationwide, making video calling, video streaming, high speed Internet browsing and special 3G content downloads on its 3G network available on a free trial basis to subscribers with 3G handsets. This makes Smart the first mobile operator in the Philippines to offer 3G services to the public. Smart already has 3G presence in key areas in Metro Manila as well as in major cities nationwide. (cid:9)

Smart’s 2G network of 38 switches and

approximately 6,000 base stations already covers

over 99% of the country’s population. As of the

end of March 2006, only 13 out of the 1,610 municipalities in the Philippines are not covered

by Smart’s extensive network. Capital expenditures

for our wireless business were Php9 billion for the full year 2005.

Fixed LineFixed line service revenues improved to Php49.7 billion in full year 2005 from Php48.5 billion last year due to a significant increase in data revenues which more than offset the declines in local

exchange, NLD and ILD revenues. Our dollar-linked

revenues arising from the local exchange and ILD businesses were negatively impacted by the appreciation of the peso. (cid:9)

Retail DSL continued its strong growth as

broadband subscribers reached close to 90,000 as of the end of 2005 with another 380,000 subscribers using our Vibe dial-up Internet service. This subscriber base is expected to increase even further as network coverage expands and new bundling schemes are introduced.(cid:9)

Fixed line EBITDA for the year 2005 increased
by 9% to Php28.9 billion and EBITDA margin
improved to 58% compared with 54% last year.
The increase in EBITDA also takes into account the significant decline in the provision for doubtful accounts brought about by improved collections. (cid:9)

Depreciation expenses doubled to Php20.2 billion

activities in May 2005 manifested itself in the second half of the year as the PLDT Group reported net disconnections of approximately 380,000 subscribers for the period compared to net activations of 1.6 million in the first half of 2005.
For the year, Smart recorded net additions of
approximately 828,400 subscribers while Talk ‘N
Text added about 372,000 subscribers to end 2005 with 15.4 million and 5.0 million subscribers,
respectively. (cid:9)

for 2005 from Php10.1 billion in 2004 due to a change in the estimated useful lives of certain fixed assets in line with the upgrade to the NGN. (cid:9)

were Php5.5 billion, which represented mainly the upgrade to the NGN principally in respect of the IP core, transmission and access facilities. The upgrade is expected to take place over a three-year period.

ICT
e P L D T, t h e G r o u p ’s i n f o r m a t i o n a n d
communications technology arm, reported service revenues of Php3.0 billion for 2005, a 42% increase from Php2.1 billion in 2004, as its various business segments continued to post improved results. (cid:9)

Smart also had 25,000 subscribers on its Smart

Capital expenditures for our fixed line business

WiFi service as of the end of 2005. Launched in June 2005, Smart WiFi offers wireless broadband services in areas that are inaccessible to PLDT’s
Consolidated call center revenues continued to
myDSL service. By piggy-backing on Smart’s cellular
lead the way, growing 52% to Php1.9 billion as a
infrastructure and tapping PLDT’s fiber optic
result of increased capacity utilization and upward price adjustments for additional programs being
backbone, Smart WiFi’s deployment has been rapid
and cost-effective. As a result, there are now over 1,000 wireless broadband base stations providing high-speed Internet access to a growing number of customers all over the country at very affordable rates.(cid:9)

In April 2006, Smart WiFi was re-launched under
a new brand called Smart Bro to provide customers
with the widest range of broadband connectivity.(cid:9)
In 2005, Smart launched a series of promotions

to serve the apparent market demand for fixed rate or “bucket” plans for voice and text services. Over
the course of the year, the promotion, branded as Smart 258, took on several variations involving changes in load denominations and periods of
network availability, all designed to enhance value
to subscribers. Current offerings include Smart 258 Unlimited Text, Smart Load “All Text” and
the Php10 flat rate promotion. Smart’s unlimited
offerings have been refined to ensure that network quality for all subscribers is preserved while encouraging a steady level of top-ups. (cid:9)

I n D e c e m b e r 2 0 0 5 ,

t h e N a t i o n a l
Telecommunications Commission, or NTC, awarded
Smart a 3G license after Smart garnered the only
perfect score based on the regulatory body’s grading
system designed to gauge the capability of operators to effectively provide extensive 3G services. Less
than two months later, on February 14, 2006,

OUR TASK FOR THE YEAR AHEAD IS
TO CONTINUE DEVELOPING
PRODUCTS AND SERVICES ACROSS
THE ARRAY OF OUR TECHNOLOGICAL
PLATFORMS WHICH CAN MAKE
TELECOMMUNICATIONS EVEN MORE

AFFORDABLE AND ACCESSIBLE

TO FILIPINOS.

per share, representing slightly over 40% of 2005 core earnings compared with a dividend payout of

10% of 2004 core earnings. We are targeting to

further increase our dividend payout in 2006 to at least 50% of core earnings.

Direction for 2006

With the competitive environment remaining as

challenging as ever, we expect continued but

tempered growth in revenues, driven primarily by

the expansion of our broadband data services. We

will focus on maximizing our legacy networks, both

on Fixed Line and Wireless businesses, while

accelerating the implementation of our 3G and

NGN. Accordingly, capex for 2006 is expected to

We enter into this new investment phase with

renewed confidence, however, as the Company is

In the light of the exigent economic situation,

Relentless, Resilient, Relevant

Our Chairman, Manuel V. Pangilinan, has articulated

the breadth of our investment not only in the Company but in the country as well and how this investment has enabled us to get where we are

today. This investment has not only been made in
infrastructure and technology but in people as well. It is with great pride that I look at the Group and its employees and reflect on how we have
transformed PLDT. Through good times and bad,
we have been resilient and I can only echo our
Chairman’s commitment that we will continue this
relentless pursuit to make PLDT a world-class company with management practices and operating results that are at par with the best in the world.

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

rise significantly to Php18 billion for the Group, Php9 billion of which will be spent for the Fixed Line business alone. As a result of this transition, where we pursue necessary investments for the future, we foresee core earnings to be moderate. (cid:9)

on a sound financial footing and well ahead of our targets in terms of debt reduction, dividend payments to shareholders and financial ratios. (cid:9)

our task for the year ahead is to continue developing products and services across the array of our technological platforms which can make telecommunications even more affordable and accessible to Filipinos.

handled. Combined call center seats reached 3,300, making ePLDT one of the largest call center
operators in the country. Ongoing expansion will
increase capacity to 6,000 seats by the end of 2006.(cid:9)

Sincerely yours,

ePLDT’s other businesses, which include Netopia,

the Vitro™ Data Center and other Internet-related services, registered significant revenue improvements as their combined service revenues increased by 27% to Php1.0 billion for the year 2005, compared to Php867 million in the previous
year. (cid:9)

Netopia undertook a significant expansion in

NAPOLEON L. NAZARENO
President and CEO

2005, opening 60 company-owned and franchised Internet cafés. Netopia™ now has 181 Internet cafés nationwide. The cafés have over 8,200 PCs and serve approximately 2.7 million Internet and PC users each month.(cid:9)

In 2005, Vitro™ Data Center increased its
capacity utilization by 75% and is now host to all
of the country’s online gaming services. Vitro™ is also being positioned as a regional hub for data content and applications. Last January 2006, the data center was awarded a BS 7799 Certification from TUV Philippines, the first purposely-built data center in the country to have received such a certification, thus assuring Vitro™’s clients of the employment of best practices to ensure the safety of their mission-critical data within Vitro™.(cid:9)

ePLDT also recently augmented its position in

the online gaming industry by acquiring a majority stake in Level Up!, the pioneer and leading publisher
of online games in the country. Together with
netGames, its own online gaming company, ePLDT
hopes to solidify its position as the premiere online gaming company in the Philippines.

Deleveraging Initiatives
The Group’s consolidated balance sheet continued
to strengthen with the consolidated debt balance down to US$2.1 billion as of December 2005. The PLDT Group reduced debts by US$713 million over 2005, significantly ahead of the stated target
of US$500 million set at the beginning of the year.
PLDT’s consolidated free cash flow in 2005 grew
dramatically to Php51.2 billion. Interest costs decreased by over Php1 billion to Php9 billion
during the year, reflecting the benefits of PLDT’s
aggressive deleveraging strategy.

Dividend PaymentsThe substantial improvement in our financial position allowed us to fulfill our commitment to shareholders by restoring common dividend payments. In 2005, we paid common dividends aggregating Php9.6 billion which represents approximately 20% of our consolidated free cash
flow for the year. On February 27, 2006, the
Company’s Board of Directors declared a final
dividend of Php28 per share on top of previously paid interim dividends of Php42 per share. (cid:9)

As such, total dividends for 2005 reached Php70

estled in the heart of the Cordillera mountains in Northern Luzon, the scenic town of Sagada is popular among adventurous travelers attracted by its cool climate, lush pine forests and its challenging rocky terrain. A small gift shop located near the
The PLDT Group is at the forefront of this
town’s bus stop is a favorite stopover. But its stocks
of ethnic items like woodcarvings, hand-woven fabrics and baskets are sold not only to visiting tourists but they also find their way to buyers in Europe.(cid:9)

networks have steadily become more pervasive not only in major urban areas but also in remote towns.(cid:9)

“I receive orders via e-mail from places like
London,” explains the store owner. “I order wood
from Cagayan and brass from Pampanga and then I assemble the items here in Sagada following the designs that clients send through e-mail.” The
store is connected to the worldwide web via Smart’s
wireless broadband service.(cid:9)

unfolding revolution in Internet access and usage. Its wired and wireless broadband access networks
and its fiber-optic transmission infrastructure are
the most extensive in the country in terms of both
reach and capacity.(cid:9)

“Over the next few years, we are going to
broadband the entire country. Sooner rather than
later, we shall make high speed Internet access a
basic communications service,” says PLDT President Napoleon L. Nazareno.

industry is benefiting from the increased efficiencies made possible by broadband Internet. Club Paradise
Phils. Tours Co., or C.P. Tours, a leading tour
agency, for example, has profitably used its PLDT myDSL broadband connection to better manage the heavy traffic flow of tourists from Korea.(cid:9)

In the bustling island of Cebu, the tourism

“Communication with Korea is done on a 24-

Doubling Every Year
PLDT’s leadership in broadband is evident in its
2005 operating results. Its DSL and wireless broadband subscribers more than doubled from
the previous to over 114,200 by year-end – the
largest broadband subscriber base in the industry.
This continues a trend that started in 2002 which has seen PLDT doubling its broadband subscriber
base every year. Increased broadband usage helped
drive up data revenues by 46.5% to Php10.4 billion.(cid:9)

Indeed, life and leisure in the Philippines are
going broadband as high-speed Internet access

hour basis. Our Korean office constantly asks for reports, booking requests and other information needed for travel to the Philippines. Through our broadband connection, we can furnish all these
easily,” says C.P. Tours marketing director Corazon
Tampus.(cid:9)

DSL subscribers in particular increased to over

88,800 by end-2005. This growth was powered by both technical improvements in the DSL product and aggressive promotion efforts.(cid:9)

PLDT took the lead in increasing the transmission

rates offered in its various DSL packages at no additional cost to its subscribers. Peak speeds were raised to 384 kilobits per second, or kbps,

LEADING THE
BROADBAND
REVOLUTION

BROADBAND TECHNOLOGIES HAVE BEGUN TO RESHAPE THE LIVES
OF FILIPINOS NOT ONLY IN HIGHLY URBANIZED CENTERS BUT
ALSO IN FAR FLUNG AREAS OF THE COUNTRY. PLDT IS SETTING
THE PACE FOR THIS TRANSFORMATION BY DEPLOYING THE MOST
EXTENSIVE WIRED AND WIRELESS HIGH SPEED ACCESS NETWORKS AND THE MOST ROBUST FIBER OPTIC BACKBONE.

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

for its Plan 999 package to as high as 2 megabits per second, or mbps, for its Plan 3000.(cid:9)

subsidiary, operates the largest chain of Internet
cafés under the brand name Netopia. By end-2005, Netopia had 181 branches serving approximately 2.7 million users per month.(cid:9)

To increase the use of broadband services among

small and medium scale businesses, PLDT ran a promotional campaign in March 2005 that bundled free personal computers along with DSL packages. This program addressed one of the key hurdles to growing Internet usage – the high cost of computers. The result: some 10,000 small businesses signed up in less than six months.(cid:9)

Visitors of Internet cafés are avid users of such

As expected, improved affordability has boosted

broadband applications as hi-speed web access, webcam and online games. These users of shared access facilities plus those accessing the Internet via dial-up services make up the potential future users of broadband services.

usage. Plan 999 has proven to be the most popular package. It has helped boost average monthly installations from about 1,500 to over 5,000.(cid:9)

As matters stand, PLDT has already greatly

Business Lifeline(cid:9)

increased Internet usage by providing myDSL services to thousands of Internet cafés all over the
country. Roughly half of the 10 million or so regular
Internet users in the country connect to the web via Internet cafés. Digital Paradise, a PLDT

“Everything depends on communications in this

The reliability of PLDT broadband services has

made it indispensable to businesses, particularly those for which communications is mission critical. Call centers and business process outsourcing, or BPO, businesses, for example, are heavy users of broadband services.(cid:9)

kind of business,” says Serge Montinola, managing director of Alliance Global Call Solutions, a Cebu-
based call center company. “All information relayed
to the customer goes through the Internet.”(cid:9)

“I think what is important is the efficiency of

the service both from Alliance Global and PLDT DSL. Customers are always on the lookout for consistency in the service,” he added.(cid:9)

In fact, consistency and reliability are the reasons

why PLDT supplies the communications requirements of over 300 call centers and BPO
companies in the country.(cid:9)

Communications is also vital to companies like
Light and Hope Overseas Placement Agency, a
leading overseas placement agency.(cid:9)

“Our sole storefront is in the Internet. There’s
a portal for Manpower Philippines where our services
are advertised. We are also subscribed to Philrecruit
Online. Aside from recommendations from embassies, the Internet is how potential employers
abroad get to know about us,” says Vicente Gomez,
the agency’s chairman and president.(cid:9)

Moreover, the agency draws 60% of its recruits

from applications submitted via e-mail or through various online portals. At times, it also uses online videoconferencing to enable employers abroad to
interview applicants at the agency’s office in the
Ortigas business district.

(cid:9)“BEFORE, WE EITHER HAD TO

CROSS THE SEA AND TRAVEL TO

MANILA OR USE THE FAX FOR OUR
TRANSACTION REPORTS. NOW THAT I
HAVE FIXED WIRELESS BROADBAND IN
MY HOME OFFICE, I JUST USE E-MAIL.
THE AVAILABILITY OF THE SERVICE HAS
BEEN MOST HELPFUL FOR MY
BUSINESS.”

Responding to the growing requirements of the

To support the substantial expansion of wired,

Wireless Broadband
The expansion of PLDT’s DSL network is being
complemented by the rapid deployment of wireless
broadband. Wireless has the distinct advantages
of lower cost and quick deployment.(cid:9)

Wireless broadband base stations can be easily

PLDT WeRoam for Mobility
In the corporate world, PLDT WeRoam,
PLDT’s wireless Internet solution, has
enabled clients to access their
corporate Intranets and the worldwide web almost anywhere
in the country.(cid:9)

Through the use of

is done through the installation of a radio transceiver in the customer premises. Smart WiFi has recently been rebranded Smart Bro.(cid:9)

The huge potential of wireless broadband is
already evident. Just six months after Smart’s
wireless broadband service was soft-launched in June 2005, over 25,000 subscribers had signed
up. By the first quarter of 2006, Smart’s wireless
broadband service had clearly become the country’s
second largest broadband service, next to PLDT myDSL.(cid:9)

Wireless broadband has been particularly effective

in linking areas far beyond the reach of telephone lines or cable. This has been a boon to schools in remote areas.(cid:9)

Public high school teachers in Basco, Batanes,

for example, are using Smart wireless broadband service to maximize the use of the Internet as a learning resource. The Batanes National Science High School, or BNSHS, is one of the 40 public high schools that have been provided Internet access, training and online content under the Smart Schools Program.(cid:9)

“The Internet is indeed an invaluable resource

business, PLDT is rapidly expanding the reach and capacity of its DSL services through the deployment of NGN facilities in its fixed line network. DSL-capable NGN fixed lines are expected to increase to 300,000 by end-2006.(cid:9)

to us. It helps address our longstanding problem of not having enough teaching materials and learning resources,” said Florencia Cielo, a teacher at the BNSHS.

wireless and mobile broadband access networks, PLDT expanded its international bandwidth capacity to over 5 gigabits per second, or gbps, in 2005 – a 140% increase from 2004. In 2006, the target is to expand international bandwidth to over 20 gbps.

and cost-effectively installed in existing Smart cell sites. All those with a clear line of sight to the broadband base station within a one- to two-kilometer radius can be served through Smart WiFi. Instead of copper lines and cable, the connection

(cid:9)

cell phone air time load business. King is a dealer of Smart Load in Calapan City, Oriental Mindoro.(cid:9)

“Before, we either had to travel to Manila or

use the fax to send our transaction reports. Now that I have wireless broadband installed in my home office, I just use e-mail to send all these reports,” King says.(cid:9)

Getting a connection was relatively quick and

painless. Technicians installed a radio antenna in

his home office and directed it towards the nearest Smart cell site. Once the antenna was connected
by cable to his desktop computer, King was linked
to the worldwide web.(cid:9)

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

With a one-time Php1,000 installation fee and
monthly packages ranging from Php788 (for speeds
up to 128 kbps) or Php988 (for 384 kbps), Smart’s
wireless broadband service provides affordable Internet connectivity for entrepreneurs like King. In many cases, wireless broadband is the only way to connect to the Internet.(cid:9)

wireless aircards installed in laptops, clients can enjoy mobility and increase their productivity like never before, enjoying data rates of up to 170 kbps wherever there is a Smart cellphone signal and more than 1 mbps where there is an Airborne
Access WiFi signal.(cid:9)

that wireless broadband can help him enjoy his early retirement. A certified public accountant, he recently availed of an early retirement program
from his employer, a Japanese electronics firm.
He now spends his time relaxing at home as he catches up with long-lost friends and relatives. He
used to have a dial-up connection, but when Smart’s
wireless broadband service became available in his subdivision, he immediately signed up.(cid:9)

the service was eventually opened to individual subscribers.

Because of the initial success of the service,

Sigfrid Dimalanta of Calamba, Laguna has found

Serving Rural NeedsAnother wireless broadband user is Joel Fagsao,
owner of the Xijen Institute of Technology in
Bontoc, Mountain Province. Aware of the
importance of the Internet to his school, Fagsao had for years been inviting internet service providers to set up shop in Bontoc.(cid:9)

“It’s like we’re just neighbors, instead of being

thousands of miles away,” he says.

Now, Dimalanta is a virtual traveler. Sometimes,

he exchanges jokes via e-mail with his former officemates in Japan. At others, he talks with his sister in California via video call using his webcam.(cid:9)

With no takers in sight, the school-owner-
entrepreneur obtained his own satellite Internet
link. Eventually, he set up a local area network
that linked his school and Internet cafés, some government offices and a few households. The
satellite link, however, was expensive – Php12,000
a month, a fact that tended to limit the growth of Internet usage. Those constraints have been removed by the entry of wireless broadband.(cid:9)

“Telcos should never underestimate the

purchasing power of people in the rural areas. Look at my town. From the perspective of corporate honchos, you’d think people here cannot afford
three square meals a day, much less Internet
connections. But in just two months, many
households have availed of Smart’s service,”
Fagsao said.(cid:9)

For entrepreneur Angelito King, Smart’s fixed
wireless broadband is helping him manage his

n February 14, 2006, the cellular industry in the Philippines turned broadband. Smart launched on a free-trial basis its 3G service, the first in the
country, just two months after getting its license
from the NTC.(cid:9)

With its Valentine’s Day launch, Smart now leads
the industry in deploying 3G in the country. In less
than two months since its launch, Smart has rapidly rolled out 3G base stations in about 500 cell sites, providing coverage to over half of the 120 cities in the Philippines.(cid:9)

This technology allows for faster data transmission speeds, making possible high-speed Internet browsing and mobile multimedia services such as video conferencing, audio streaming and downloading of bandwidth-hungry content.(cid:9)

SMART 3G:
THE NEXT BIG THING
O

The launch was highlighted by a 3G video call

SMART 3G:
THE NEXT
BIG THING
IS HERE

from Barcelona, Spain, by Smart Network Services Division Head Rolando G. Peña to an audience composed of press people.(cid:9)

bringing broadband to the Philippines – first through DSL and wireless broadband and now through Smart 3G,” said Napoleon L. Nazareno, Smart President and CEO.(cid:9)

Smart beat the competition to the punch by
starting early. As early as December 2000, Smart,
in cooperation with Nokia Networks, conducted the first successful 3G video calls in the country in an experimental trial witnessed by NTC officials.(cid:9)

“The PLDT Group has been taking the lead in

3G is shorthand for third generation mobile

In November 2005, Smart demonstrated its

communications network running on the wireless code division multiple access, or WCDMA, platform.

readiness to offer 3G services in live demonstrations of video conferencing and international roaming
calls at the Inter-Working Roaming Expert Group
conference of the GSM Association held in Cebu
City.(cid:9)

To welcome 2006, a Smart 3G video call between
PLDT and Smart Chairman Manuel V. Pangilinan
and entertainment celebrity Kris Aquino was aired on the popular television show The Buzz on New
Year’s day.(cid:9)

Shortly after, Smart wireless centers in Metro

Manila and Metro Cebu started demonstrating 3G services. Smart 3G demonstrations were also held during the Sinulog Festival in Cebu City, Ati-Atihan
in Kalibo City, and the Dinagyang Festival in Iloilo
City. In these events, Smart engineers used video
call service to “broadcast” the activities live through wide screen projections in festival venues.

“MAKING SMART 3G AVAILABLE TO MORE PEOPLE RIGHT
NOW WILL MAKE THE MARKET MORE FAMILIAR WITH THE
EXCITING POSSIBILITIES OF THE TECHNOLOGY.”

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

offers content that includes real-time video streaming of TV shows and downloads of movie trailers, music videos, animé and vacation spots. This also includes real time traffic videos in major thoroughfares in key cities. Smart is working with its content developers to offer a wide range of compelling content for consumers.(cid:9)

Smart 3G has also been “road-tested”

in events in Baguio City and Boracay and in schools like De La Salle University and
Ateneo de Manila University.(cid:9)

Response to the service launch has been

“I never thought something so advanced

“This new technology will be very handy

promising. Just two hours after the launch, around 70,000 Smart subscribers were already trying out the 3G services like web browsing and video calls.(cid:9)

would be available in our local market,” said James Azul, a student at the University of the Philippines, after Smart conducted 3G demonstrations in the Diliman campus.(cid:9)

for people who transact a lot of business over the phone. It will make things simple and more proactive,” said Jimmy Coscolluela, resort manager of Le Soleil
in Boracay.(cid:9)

NGN:
NEW TELECOMS
ALPHABET

Aside from video calls, Smart 3G also

“Making Smart 3G available to more

people right now will make the market more familiar with the exciting possibilities
of the technology. Smart 3G is an exciting
addition to our wide array of existing 2G services,” Nazareno commented.(cid:9)

Smart has followed through its 3G launch

by being the first in the country to test the enhanced version of 3G. Called High Speed
Data Packet Access, or HSDPA, it allows
data calls with transfer rates at least three times faster than the 3G networks currently
being deployed in the country.(cid:9)

Smart started its trial HSDPA calls on
March 24, 2006. Done in the “live”
environment of Smart’s cellular network,
the test calls registered data throughputs at speeds exceeding 1 megabit per second.(cid:9)

TELECOMMUNICATIONS
IS FULL OF PERPLEXING ACRONYMS—PSTN,
CMTS, GSM, EWSD,
WCDMA, TCP/IP TO
MENTION A FEW. NOW,
HERE COMES ANOTHER ONE—NGN, SHORT FOR NEXT GENERATION
NETWORK.

With higher data speeds and greater
system capacity, HSDPA opens the door
to more and better media-rich mobile broadband multimedia services.

(cid:9)A formal definition of NGN goes something like this: a cluster

of emerging computer network architectures and technologies that encompass voice, data and video through which all information is efficiently transmitted via digital packets of data just like over the Internet.(cid:9)

Simply put, NGN is the coming together of voice, data and

video in a single network.(cid:9)

PLDT is the first telecommunications company to embrace
NGN in the Philippines. This has given the Group a strategic
advantage. NGN is providing PLDT the capability to develop
converged services faster and at a much higher capacity. It allows
for greater economies of scale by simplifying the network
architecture with fewer types and pieces of non-proprietary
equipment that are easy to integrate.(cid:9)

In late 2005, residents of several residential subdivisions in

Cavite, where traditional phone facilities were sorely lacking,
finally had PLDT phones connected to their homes. These
subscribers were the first NGN subscribers in the country.(cid:9)

Without having to install other equipment, these NGN phones

can be provided broadband Internet connections. These lines
have the capacity to handle voice, video and high-speed data.
This includes Internet protocol television, or IPTV. (cid:9)

With the first NGN lines already installed, PLDT plans to increase

the capacity to at least 300,000 lines by end-2006.(cid:9)

NGN lines will first be rolled out in such areas as Cavite, Laguna
and Bulacan where landlines are in short supply. Eventually, these
facilities will be installed in areas where existing customers will
be migrated from traditional telephony to the bold new world of
NGN communications.

(cid:9)

THE FAST PACE OF CHANGE IN BUSINESS TODAY REQUIRES COMPANIES AND ORGANIZATIONS TO BE ALWAYS ON THE LOOKOUT FOR NEW TECHNOLOGIES THAT CAN HELP IMPROVE THE WAY THEY DO BUSINESS. PLDT HAS PUT UP A ONE-STOP SHOP SHOWCASING THE LATEST INNOVATIONS IN INFORMATION AND COMMUNICATIONS
TECHNOLOGY, OR ICT. IT IS CALLED THE INNOLAB.

ahajan Munish, Country Manager of Mindbox Solutions, Inc., a firm based in Sherman Oaks, USA, was keen on setting up a call center in Manila in 2004. Realizing the importance of communications to his business, he accepted an invitation to visit the InnoLab to see the products and services offered by PLDT to help companies like his set up shop. He walked away from his tour impressed. (cid:9)

Today, decision makers don’t just want to read

“InnoLab helps customers who are just venturing

written proposals or view Power Point presentations on new products and services. They want to see first-hand how these services produce real benefits for their business. Realizing this, PLDT put up the InnoLab at its training center in Dansalan,
Mandaluyong City.(cid:9)

into a new business like us, know what is applicable for our telecom requirements,” he said. A few
months after Munish’s visit, Mindbox Solutions
started ordering requirements such as the I-Gate
and ISDN BRI to set up their call center.

InnoLab is short for Innovation Laboratory and
Telecommunications Education Center. It houses
various exhibits and demonstration areas that let organizations and companies see how the latest high-tech telecommunications solutions actually work.(cid:9)

Since its launch in 2003, InnoLab has become

a must-visit destination for local and foreign investors, business groups and government agencies looking for enterprise solutions to their ICT needs.

LEADING THE
WAY IN
ENTERPRISE
INNOVATIONS

LEADING THE WAY IN

(cid:9)

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

At InnoLab, PLDT can simulate the working set

up of customers in order to conduct problem analyses and test special technical requirements of customers. InnoLab can also host technical training classes and showcase products and solutions for the needs of various types of businesses. The center can also support research and development programs and facilitate the exchange of knowledge and ideas between industry and the academe.(cid:9)

AFP Country Representative Iain Sinclair and
PNP Information Research Center Chief PSupt.
Generoso R. Cerbo, Jr., were among the project
members who visited InnoLab. They were both surprised to see the comprehensive range of ICT solutions available under the umbrella of the PLDT Group. “Our eyes were opened to the wide range of possibilities if we choose PLDT as the service provider for this project,” Cerbo said.(cid:9)

One of the more popular demonstrations at

InnoLab is at Shops.work. This is a network solution that links all the stores of a company to the head
office. With this solution, the central office can
electronically monitor business transactions at its outlets. It is designed for retail or franchise store owners who need to generate accurate and up-to-date sales and inventory reports any time.(cid:9)

Among the companies that became interested

Alberto and Cruz were so impressed that they
immediately asked for the connection of 12 remote

InnoLab has provided a platform for developing
new technology ideas and solutions. To pursue
such opportunities, PLDT has signed several agreements with the University of the Philippines,
or UP, and the Department of Science and
Technology, or DOST, through the Advanced
Science and Technology Institute, or ASTI,
involving key research and development projects
on ICT.(cid:9)

in Shops.work was Shoppes Manila, which carries the popular clothing line Kamiseta. Shoppes Manila Comptroller Susan Alberto and MIS Head Jaypee Cruz visited InnoLab to see an actual demo on how their retail business could profit from using Shops.work’s VPN-DSL service.(cid:9)

PLDT, UP and ASTI have agreed to collaborate

in projects that will include but are not limited to rural telecommunications, Internet Protocol version 6, or IPv6, mobile telecommunications, broadband networking, toll on-line billing system, and wireless communications.(cid:9)

Buoyed by the success of InnoLab in Manila,
PLDT set up InnoLab Cebu in 2004 and signed

ENTERPRISE INNOVATIONS

sites. Alberto said, “InnoLab is really a great venue
to showcase PLDT’s products and services. We
have acquired a better understanding and appreciation of these services and the advantages these can bring to our business.”(cid:9)

Two other organizations that have been to the
InnoLab are the Philippine National Police, or PNP,
and Australian Federal Police, or AFP. The two
agencies are working on a project to promote law enforcement cooperation between the two countries.

The two InnoLabs are now visited not only by

separate MOUs with CEDF-IT, a foundation for
the development of ICT in Cebu, and Cebu
Investment Promotions Center. These agreements
aim to strengthen the ICT capabilities of the
region’s human resources and attract investments
to Cebu.(cid:9)

business organizations but also by engineering students who are thus able to see fascinating
glimpses of their future at work today.

(cid:9)

ICT
BUSINESSES
GAIN
MOMENTUM

05
ICT BUSINESSES GAIN
MOMENTUM

IN 2005, ePLDT’S CALL CENTER AND
INTERNET DATA CENTER BUSINESSES
GAINED MORE TRACTION AS THEY
LAUNCHED SEVERAL INNOVATIVE SERVICES
AIMED AT PROMOTING E-COMMERCE AND
PROVIDING MOBILE INTERNET ACCESS TO CELLULAR PHONE USERS.

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

PLDT's major businesses—particularly its call
center, Internet data center and Internet café chain
operations—gained increased momentum in 2005. Service revenues for the ICT subsidiary of PLDT grew by 42% to Php3.0 billion, driven largely by a 52% growth in call center revenues. Call center seats expanded from 2,600 in 2004 to 3,400 in 2005.(cid:9)

and providing mobile Internet access to cellular phone users.(cid:9)

It introduced the online load shopping portal Get

Loaded, a fast and reliable web-based payment and billing system for purchasing electronic PINs for online games, Internet and mobile services and phone cards. I-café operators can log on to the Get Loaded site and make reliable and secure electronic PIN purchases. e-PINs are generated by the site
and can be given directly to the customer, thus
doing away with the hassle of buying actual PIN cards from different distribution channels.(cid:9)

With the call center business continuing to

flourish, ePLDT decided to use one umbrella brand ePLDT Ventus for all of its call center businesses,
including Vocativ Systems, Inc. and Parlance
Systems, Inc.(cid:9)

Get Loaded also helps eliminate operational

In 2005, ePLDT had a total of five call centers

ePLDT has also partnered with Smart to launch

nationwide; two more will open in 2006. Expecting to hold close to 5,000 call center seats, ePLDT
Ventus is fast becoming a significant generator of jobs, offering sustainable and quality careers to qualified job seekers nationwide.(cid:9)

Mobile Exchange. This is a “true push” e-mail mobility solution that allows a cell phone user to access his existing corporate e-mail account through his mobile phone.(cid:9)

problems like loss of prepaid cards or improper sales tracking and monitoring, as I-cafés do not need to store actual cards and can even check all transactions made in real-time.(cid:9)

The Vitro™ Internet Data Center has enjoyed a

Responding to the growth of Internet gaming,

Users can perform all the standard e-mail
functions like receiving, replying to, deleting and
forwarding messages and attachments. With the
use of select supported handsets, they can even view and edit e-mail attachments on the mobile phone itself.(cid:9)

significant upturn in business. Revenues of the data center surged 117% to Php376 million due to a 75% rise in capacity utilization.(cid:9)

ePLDT created Vitro™ Internet Exchange, or VIX, the first and only high-speed domestic private Internet peering platform in the Philippines. (cid:9)

Beyond e-mail, Mobile Exchange also allows one

Located within Vitro™ Internet Data Center,
content providers with large Internet requirements
can directly peer with the country’s telephone
companies and premier Internet service providers. This means fast and consistent access as well as better performance for clients and Filipino gamers.(cid:9)

perform advanced functions such as sending, receiving, accepting, or rejecting meeting invitations.
With this service, mobile productivity has become
more accessible for more people.

On Windows-based devices, users can even

to access and manage calendar functions through his mobile phone. Alarms for appointments, changes to new and existing calendar entries are all automatically mirrored between the phone and desktop.(cid:9)

In 2005, the Netopia Internet Café further
expanded its network to 181 outlets nationwide
with more than 8,200 workstations. Moreover, it
continued to broaden the range of services offered at each Netopia branch. These services include advanced document and photo printing services to meet various digital printing needs of its customers. Netopia customers can thus print photos, business cards, posters, invitations, menus, ID cards, certificates and even sign boards.(cid:9)

Moving forward, Netopia intends to add about

70 more branches in 2006 and eventually expand the network to over 500 outlets nationwide in the next three to four years.(cid:9)

In the past year, ePLDT launched several
innovative services aimed at promoting e-commerce

SERVING OFW NEEDS

OFWs CONTRIBUTED MORE THAN $10 BILLION TO THE PHILIPPINES
IN 2005 THROUGH REMITTANCES TO RELATIVES AND LOVED ONES.
THROUGH INNOVATIVE SERVICES, THE PLDT GROUP HELPS OFWs
KEEP IN TOUCH WITH LOVED ONES AND MAKE MONEY REMITTANCES
JUST A TEXT AWAY.

Kong. Like many overseas Filipino workers, or OFWs, she regularly sends money to support her family in the Philippines. (cid:9)

Janet Torno’s older sister is a domestic helper in Hong

When the Smart Padala remittance service was
launched in Hong Kong, she tried sending money via
Janet’s Smart Money card. On the same day, Janet
got her Php10,000 allowance from her sister.
“It is faster and easier. I received a text message,
and encashed the remittance at the Smart Wireless
Center. Using my Smart Money card, I can also
withdraw my money at the ATM,” says Janet.(cid:9)

Janet’s older sister is just one of over 8 million

Filipinos who have chosen to live and work abroad. About 44% of Philippine households are said to have a family member working abroad as engineers, seafarers, nurses, entertainers, domestic helpers, among others.(cid:9)

In 2005, the Bangko Sentral ng Pilipinas says
OFWs remitted US$10.7 billion to their beneficiaries
in the Philippines, making this sector the country’s
second largest source of hard foreign currency. Most

SERVING OFW NEEDS

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of the high seas can stay in touch with their
families.

Bridging the Distance with “Budget” Calls The prepaid PLDT Budget Card has also enabled family members to call their loved ones overseas at very affordable rates. Calls to about 100 countries worldwide from a PLDT landline or payphone now cost only Php3 to Php5 (less than US$0.10) per minute.(cid:9)

of those monies came from the USA, Saudi Arabia,
Italy, Japan, Hong Kong, UK, UAE and Singapore. (cid:9)
OFWs’ earnings are spent on education,
appliances, utilities, and daily needs. It is therefore
crucial for families to receive remittances faster,
even during weekends or holidays, especially when
there is an emergency.(cid:9)

Recognizing their importance to the economy
and to millions of Filipino families in the country,
PLDT and Smart have designed products and services to meet the specific needs of OFWs.

Internet services offered by PLDT myDSL and
Smart Bro have also brought family members and
OFWs closer to one another. Through the Internet,
they can chat, see and talk with each other using a web camera.

Remit thru TextSmart Padala is the world's first international cash remittance service through text. It is an electronic money transfer service that enables OFWs to send cash remittances straight to the beneficiary's cellphone in the Philippines.(cid:9)

Pinoy-style Mobile Services Through partnerships with mobile operators in Hong Kong and Singapore, the PLDT Group, through PLDT Global, PLDT (HK) Ltd. and PLDT Singapore Pte Ltd., is also offering affordable prepaid mobile services uniquely designed for Filipinos who reside in the two countries.
(cid:9) Through 1528 Smart, OFWs in Hong Kong may
now avail of services similar to what Smart subscribers enjoy in the Philippines including e-load, Pasa Load, Smart Money, mobile banking, mobile discount coupons, and mobile remittance. Other value-added services such as instant information about foreign exchange rate, SSS contributions and loan status, fresh news headlines in the Philippines, Filipino music downloads, Pinoy jokes, among others, are also available.

To send money through Smart Padala, the OFW
simply goes to one of Smart's remittance partners.
These include Travelex/Asian FX, worldwide; CBN
in Ireland, UK, Spain, Greece and Hong Kong;
Forex International in Hong Kong; New York Bay
in New York and New Jersey; Banco de Oro Partners
in Hong Kong; and DAX Remittance in Los Angeles. The service is also available through remittance partners in Canada, Australia, Singapore, Brunei and UAE.(cid:9)

Sending Gifts Online
PLDT also created a portal, www.pldtonline.com,
so Filipinos abroad can send loved ones presents such as flowers, a laptop, or gift certificates in department stores, Jollibee, or a spa.(cid:9)

Through the portal, they can also provide load

credits to friends and loved ones’ Smart cellular phones or PLDT Telesulit landlines, and purchase call cards to call friends and family in the Philippines. (cid:9)

The remittance partner transfers the money to
the Smart Money account of the beneficiary, and
sends a text message informing the beneficiary of the transaction. Upon receiving the text message, the beneficiary may go to any of about 10,000
encashment centers nationwide – Smart Wireless
Centers, Smart Money Centers, McDonald's
branches, 7-Eleven, Tambunting Pawnshops, Sea
Oil, and Megalink and ExpressNet ATMs.(cid:9)

ensure that online credit card transactions are secure and services and products easily obtained. (cid:9)

Indeed, with PLDT and Smart’s services, our

The portal uses state-of-the-art technology to

“modern heroes” are able to defy distance and express their love to friends and family in the Philippines in many ways, despite the distance.

The Smart Money card may also be used to pay

for utility bills, and for shopping in stores that accept Mastercard electronic cards.

Link to SeafarersSmart Link is a satellite-based prepaid telecommunications service for both individual and business subscribers designed to provide a communication line to seafarers in the middle of
the high seas. With this service, they can stay in
touch with their business associates and loved
ones who are a thousand miles away. Instead of
using the GSM platform used by conventional cellular phones, Smart Link gets its signal from the ACeS satellite orbiting over the Southeast Asian region.(cid:9)

With this facility, voice services are provided in
areas where there are no cell sites or cellular
coverage. Particularly, seamen even in the middle

CORPORATE
SOCIAL RESPONSIBILITY

CORPORATE SOCIAL RESPONSIBILITY
STEPPING UP COMMUNITY SERVICE

Launched in December 2004 in partnership with
the Philippine Business for Social Progress, or PBSP,
and Microsoft Philippines, the Smart Schools Program has adopted 40 schools as of end-March 2006.(cid:9)

while those with existing computer facilities are provided Internet links. Internet connectivity is supplied via the PLDT DSL network, Mabuhay satellite links or Smart wireless broadband. (cid:9)

The SSP is complemented by the InfoTeach Outreach
Program of PLDT. Under this program, public high
THE PLDT GROUP HAS HELPED REBUILD VILLAGES RAVAGED BY DISASTERS,
school teachers and students get free basic computer and Internet training. Instructors are provided by the
Asian College for Science and Technology. The training
PROMOTED ENTREPRENEURSHIP AND LIVELIHOOD OPPORTUNITIES, AND SET
sessions are conducted at Netopia Internet cafés near the participating schools. In 2005, 750 teachers and students benefited from this program.(cid:9)
UP CRUCIAL COMMUNICATIONS SUPPORT DURING EMERGENCY SITUATIONS.
The PLDT Group has been active at the tertiary level
as well. The Smart Wireless Engineering Education
Program, or SWEEP, has over 40 partner colleges and universities nationwide. Under the program, Smart donates a wireless laboratory consisting of cellular network equipment and provides training to the faculty
on how to use the laboratory as a learning facility.

Education: A High PriorityReflecting the importance of education in the national agenda, the PLDT Group has several major community service initiatives in the field of education, particularly
in promoting computer and Internet literacy.(cid:9)

The Smart Schools Program provides teachers’

training, online content development and Internet connectivity to public high schools in different parts
of the country, even in remote areas. Internet-enabled
computer laboratories are set up in some schools,

n 2005, PLDT, its subsidiaries and the PLDT
Foundation strengthened their community service initiatives in various fronts. Education – particularly Internet and computer literacy – continued to be a major focus. This was complemented by a program promoting entrepreneurship among students. The Group also participated heavily in programs to rebuild communities ravaged by disasters and provided crucial communications services during emergency situations.
Finally, the PLDT Foundation initiated efforts to assist
the Armed Forces through such humanitarian projects as setting up field hospital facilities.

Development Bank for its participation in the Strategic Private Sector Partnerships for Urban Poverty project of the Philippine Business for Social Progress. Its main contribution took the form of the donation of a

activities in this program include developing livelihood opportunities for the beneficiaries and providing communications assistance to these communities. The seven villages are:

In 2005, PLDT won recognition from the Asian

two-storey, six-classroom building to Catmon

Elementary School in Malabon City.(cid:9)

Smart, PLDT and the PLDT Foundation have become

leading partners of Gawad Kalinga Foundation, or GK,

in its nationwide house-building program. Thus far,

the PLDT Group has committed to help build seven

GK villages in different parts of the country. Its

•(cid:9) Baseco Compound, Tondo, Manila, for (cid:9)(cid:9)

urban poor fire victims;

•(cid:9) General Nakar, Quezon province, for (cid:9)(cid:9)

landslide and flood victims;

•(cid:9) Camp Abubakar, Barira, Maguindanao (cid:9)(cid:9)

province, for members of the Iranun tribe;

•(cid:9) Talamban, Cebu City, Cebu, for informal (cid:9)

settlers;

•(cid:9) Arevalo, Iloilo City, Iloilo, for street (cid:9)(cid:9)

children and their families;

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PLDT ANNUAL REPORT 2005

Over 5,000 students and 500 teachers have benefited from the program.(cid:9)

•(cid:9) Fort Magsaysay, Laur, Nueva Ecija, for (cid:9)(cid:9)
families of soldiers of the Armed Forces
of the Philippines; and

In March 2005, Smart held the 1st SWEEP
Innovation and Excellence Awards for electronics and
communications engineering students of SWEEP partner schools nationwide. Students developed wireless applications aimed at benefiting their schools
and communities. First-prize winner was Wesleyan
University of Cabanatuan City, Nueva Ecija.(cid:9)

PLDT’s model for a multi-pronged approach to

•(cid:9) St. Bernard, Southern Leyte, for the (cid:9)(cid:9)

victims of the mudslides.(cid:9)

building GK communities was developed in General Nakar which was hit in December 2004 by massive floods and landslides along with other coastal towns in Quezon province.(cid:9)

College students have also been able to get a glimpse
of the latest telecommunications technologies and
services at PLDT’s InnoLab facilities in Manila and Cebu. In 2005, more than 1,270 students from 25 schools visited these facilities which are also being used by companies and researchers as a test bed for various projects. (cid:9)

Nakar municipal government to build a new community for 100 families of Barangay Banglos. Located in
Barangay Anoling, the Smart Amazing GK Village was
built with the help of the residents and various volunteers, including more than 600 Smart employees. Aside from building homes, Smart supported the development of livelihood projects such as a tree nursery and organic chicken farming.

Smart partnered with Gawad Kalinga and the General

Synergies were developed between the different

education programs. For example, Smart has tapped SWEEP partner schools to help train the teachers of public schools participating in the Smart Schools Program. Smart funded the Microsoft Office and Internet training of almost 400 faculty staff from 31 SWEEP partner schools. They, in turn, trained more
than 1,000 public high school teachers of Smart Schools Program’s partner schools. (cid:9)

PLDT and Smart employees also initiated volunteer
programs to assist public elementary schools. Under
the Department of Education’s Brigada Eskwela program for public elementary schools, PLDT employee volunteers conducted clean-up activities in Putatan
Elementary School in Muntinlupa City. PLDT provided
comfort rooms and a water system to a school in Agape, Bohol.(cid:9)

Under their Adopt-a-School Program, Smart employee

volunteers helped Grade 3 students in two Metro Manila elementary schools to improve their reading skills through summer workshops. (cid:9)

PLDT also provided educational assistance to the
children of its own employees. The PLDT Foundation,
through the MVP Academic Excellence Awards and
the PLDT Foundation Employees Educational Grant, grants scholarships to deserving children of rank-and-file and supervisory employees. In 2005, 150 children received such scholarships.

Amazing Villages, Amazing PeopleThe PLDT Group has become a major participant in various community-building programs.(cid:9)

Chairman Manuel V. Pangilinan joins the PLDT
volunteers in PLDT’s feeding program at the
Catmon Elementary School in Malabon City.

Students and teachers in Batanes, the country's northernmost island province, now have Internet access through the Smart Schools Program.

PLDT volunteers distribute rice, canned goods, clothes, medicines and other relief goods to
the victims of typhoons Winnie and Yoyong in
General Nakar, Infanta, Quezon Province.

Muntinlupa City and in General Nakar, Quezon, the

program has 110 graduates so far.(cid:9)

Another livelihood-focus program is the Kaanak at

Kaibigan Kabuhayan, or KKK, Program, where relatives and friends of PLDT employees earn commissions

from selling PLDT’s products and services. Launched

in 2005, the program has about 150 successful participants.

Giving Back to CommunitiesAs part of its thrust to give back to the communities it serves, the PLDT Group provided assistance in areas hit by disasters or in need of medical services and communication facilities.(cid:9)

communications services to victims of the mudslides in Barangay Guinsaugon in St. Bernard, Southern Leyte, in February 2006. Through its partnership with the Philippine National Red Cross, Libreng Tawag, or free call, and wireless Internet centers were set up in

wireless broadband radio base stations in St. Bernard. As a result, victims, rescuers, journalists, government agencies and volunteers were able to access the Internet through laptops powered by PLDT WeRoam or laptops linked via wireless broadband and Smart 3G.(cid:9)

Employee volunteers within the PLDT Group also

continue to conduct medical and dental missions and feeding programs in remote communities. In 2005,

For example, Smart provided emergency

the disaster site and evacuation centers. Within days

after the tragedy, Smart engineers installed 3G and

PLDT’s volunteer doctors and employees treated 2,069

patients in 11 communities.(cid:9)

Fund raising activities have also been held for

cervical cancer patients, typhoon victims, the children’s

ward of a government hospital, old people in nursing homes, street children, among others.(cid:9)

Tree planting activities also continued in 2005 to

promote environmental conservation. Employee volunteers planted trees along Agos riverbank in
General Nakar, Quezon; in Naguilian, La Union; on
the slopes of Mt. Sto. Tomas in Tuba, Benguet, to
preserve a watershed; in Bago, Bacolod City to preserve the Bago River watershed and Mt. Kanlaon Natural
Park; and in Barangay Tabunan, Cebu, also for
watershed preservation.

The flagship livelihood program for the GK village

in General Nakar has been the community-based cooperative of wood sculptors called Banglos Sculptors. Smart tapped renowned sculptor Rey Paz Contreras and the Daambakal Sculptors to train about 40 Banglos residents – mostly farmers and fishermen and their children – in the art of woodcarving. Instead of making charcoal that sells for only Php65 per sack, Banglos residents now create artwork and furniture out of driftwood – some of which devastated their homes during the floods. These pieces of wood sculpture fetch prices ranging from Php300 to as high as Php40,000.

Assisting the Men in UniformA major new initiative of the PLDT Foundation in 2005 was the effort to reach out to the men in uniform and provide humanitarian assistance.(cid:9)

The Foundation spearheaded a campaign to raise
funds for the establishment of a forward hospital for
the armed forces. So far, this effort has generated
close to Php5 million. The forward hospital is designed to provide immediate medical assistance to officers and soldiers injured in the field. (cid:9)

In line with this thrust, PLDT has committed to
fund the building of a Gawad Kalinga village in Fort
Magsaysay, Laur, Nueva Ecija.

Promoting EntrepreneurshipEntrepreneurship continued to play a big role in the
Group’s community service initiatives in 2005. (cid:9)

Selling Smart Load and other Smart products and

services continued to be an additional source of income for many students, office workers, and housewives under the Smart Entrepreneurship Program, or SEP, which was launched in July 2004. SEP offers free seminars on entrepreneurship to college students and alumni of universities and colleges. SEP has three modules – Starting a Business, Financing the Business, and Business Opportunities Using Smart Products and Services. In 2005, over 20,500 students in 63 schools all over the country participated in these seminars. (cid:9)

PLDT’s Pangkabuhayang Likas, Dunong at Talento,
launched in 2005, also provides a five-day training
program on cellphone repair, the Smart Load business,
and basic cosmetology. Piloted in communities in

Laptops powered by PLDT WeRoam
help rescuers during the mudslides
in Southern Leyte.

A Smart employee volunteer
spends a day helping rebuild
villages in adopted Gawad
Kalinga communities.

The Smart Amazing GK Village in
General Nakar, Quezon, is one of seven
GK villages nationwide adopted by the PLDT Group.

(cid:9)

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CORPORATE
GOVERNANCE

CORPORATE GOVERNANCE
CONTINUING THE JOURNEY

Accountability. Integrity. Fairness. Transparency.
Our guiding principles in our journey.

We all have responsibilities.
We secure them in our hands.

We are honest and upright.
We take a principled stand.

TO PROMOTE COMPLIANCE WITH ITS STRENGTHENED CORPORATE
GOVERNANCE STANDARDS, PLDT HAS BEGUN TO COMMUNICATE ITS
FUNDAMENTAL CORPORATE GOVERNANCE RULES TO KEY
STAKEHOLDERS.
ollowing the spate of corporate scandals that rocked investor confidence in the United States in 2001, corporations have had to adopt sweeping changes in corporate governance.(cid:9)

The various policies and initiatives on corporate

Embracing this global trend, PLDT has embarked

on a systematic process of adopting the best practices in corporate governance. The Company has pursued its objectives of: (1) ensuring compliance with governance requirements through Group policy integration, process simplification, and systems redesign; (2) aligning PLDT employees’ competencies with their assigned tasks and the Company processes and systems; and (3) ensuring
that PLDT Group’s image and reputation reflect
its corporate character.

governance established in 2002 comply with, and on certain matters, even exceed, the mandates of the Philippine and U.S. Securities and Exchange
Commissions, or PSEC and U.S. SEC, respectively,
and Philippine Stock Exchange, or PSE, and New
York Stock Exchange, or NYSE. Through the
adoption of these fundamental policies and initiatives, PLDT has laid the foundation of the
Company’s strong commitment to good corporate
governance.

Focus for Corporate Governance in 2005:
The Communication Plan
On March 30, 2004, the Company’s Board of
Directors approved the PLDT Code of Business

(cid:9)

Conduct and Ethics, or the Code, pursuant to the requirements of the PSEC, U.S. SEC, PSE and
NYSE. To institutionalize the values and standards
set out in the Code, PLDT developed and started implementing a comprehensive Communication Plan in 2005. Under this plan, various communications tools and activities were developed to effectively communicate the Code and other corporate governance rules to the key stakeholders of PLDT (namely the shareholders, employees, customers and business partners, and the government and regulatory agencies). These included:

e-newsletter on governance. It contains management capsules, success stories, and updates to inspire its readers to embrace the principles of good governance. (cid:9)

Intensive Corporate Governance
Training ProgramA three-hour training program was developed in the latter part of 2005. The program provides an overview of corporate governance, and the salient
provisions of (1) PLDT’s Manual on Corporate
Governance (the “Manual”), which was approved by our Board on September 24, 2002 and became effective on January 1, 2003; (2) Code; and (3)
Conflict of Interest Policy, which was approved by
our Board on October 4, 2005. The actual training shall be conducted from January to September 2006.(cid:9)

Corporate Governance Website
The website (http://www.pldt.com.ph/cgov) contains
pertinent information on PLDT’s corporate
governance program. It has the following sections: (1) Home Page; (2) About PLDT CG; (3) messages
from PLDT’s Chairman of the Board of Directors
and its President/CEO; (4) CG Laws; (5) CG Policies (6) Updates; (7) Subsidiaries; (8) CG Forum (9) Frequently Asked Questions; (10) Contact Us; and
(11) Downloads. PLDT’s corporate governance-
related documents and disclosures that are required by Philippine and U.S. regulators – such as the NYSE Section 303A.11 Disclosure and the Annual Certification of Compliance with the PLDT Manual for fiscal year 2005 – are posted in the website. The “Contact Us” section of the website provides a venue for all PLDT directors, officers, executives, and employees, as well as other stakeholders, to report unethical conduct and violations of the Code. All complaints made in good faith will be handled confidentially and protected against
retaliation. Also available is “Ripples,” PLDT’s

PLDT diary and desk calendar were designed to convey to PLDT stakeholders the need to relearn
and relive the core values of accountability, integrity,
fairness and transparency that are embodied in the Code.

Other corporate governance materials like posters,

PLDT Subsidiaries Adopt the Code of
Business Conduct and Ethics
PLDT, through the Board of Directors, is committed
to ensure and oversee the development and adoption of corporate governance principles, structures, best
practices and rules in the Company’s subsidiaries
and the latter’s own subsidiaries. In 2005, a
number of subsidiaries adopted a code of business conduct and ethics substantially similar in substance and form to the PLDT Code. The subsidiaries are likewise directed to adopt a policy

Each of us is unique.
We strive to do what is just and appropriate.

What should be known, we disclose.
What should be seen, we reveal.

Accountability. Integrity. Fairness. Transparency.

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PLDT ANNUAL REPORT 2005

similar to the recently approved Conflict of Interest
Policy of PLDT. The policy requires that all business
decisions of PLDT directors, employees and consultants must be based on the best interest of PLDT and the Group and must not be motivated by personal considerations and other relationships that can interfere with their independent judgment.

Sarbanes Oxley-Act Section 404 Compliance Project
As part of the Company’s Sarbanes-Oxley Act Section
404 Compliance Project, PLDT is focusing its efforts on ensuring that its internal controls will support
the annual internal control report on management’s
assessment of internal controls that must be certified by the chief executive officer and the chief financial officer starting 2006. PLDT sees these due diligence efforts as an opportunity to add greater
rigor to the Company’s internal controls, and more
importantly, to further improve investor confidence
in the Company’s financial results.

Other Board Governance-Related MattersPhilippine law requires publicly listed companies to have at least two independent directors or such number of independent directors that shall constitute at least 20% of the members of the Board, whichever
is fewer. In the PLDT Board, four independent
directors were elected to the 13-member Board in the June 2005 Annual Stockholders’ Meeting.(cid:9)

The Board has five Board Committees, namely
the Advisory, Audit, Executive Compensation,
Governance and Nomination Committee, and Finance Committees. The Audit, Governance and Nomination, and Executive Compensation Committees are mandated by local and U.S. regulators and each Committee has separate Charters governing them. On August 4, 2005, the Board approved the amended Charter of the Governance and Nomination Committee, which was revised to
further clarify the Committee’s corporate governance-
related oversight functions and to align its nomination functions with the latest amendments of the Securities Regulations Code.(cid:9)

corporate governance rules and practices by keeping itself informed of the latest laws and regulations, trends and emerging best practices in global business.(cid:9)

PLDT is constantly seeking ways to improve our

PLDT is mindful that while the journey towards

its ultimate objectives of ensuring compliance, enhancing competencies and imbibing good governance in our corporate character may be a challenging task, the corporate reforms we have initiated will be well worth the effort. PLDT is committed to tread through this right path and “leave a trail.”

ENTERPRISE
RISK
MANAGEMENT

In line with our corporate governance initiatives relating to our risk management activities, we have established a group-wide enterprise risk management framework which became effective on April 1, 2006. Under the framework, risks are identified, measured, and responded to in a manner consistent with the best interests of the PLDT Group. The degree of response to risks shall be based on the likelihood of occurrence and the potential financial and operational impact as compared to the cost and potential consequences of the planned response. Identified risks may either be fully or partially assumed, mitigated or addressed. Risk management is not to be construed as an end in itself but rather as an exercise or process aimed to improve the chances of attaining our business objectives. (cid:9)

The Enterprise Risk Management Committee,

or ERMC, acts as the monitoring body for the individual risk management activities of the different units within the PLDT Group. As the strategic body responsible for developing and managing a comprehensive integrated risk management plan, the ERMC has the responsibility of responding to externally imposed regulatory guidelines concerning risk identifications, disclosure, management, and monitoring. The ERMC is also mandated to advise the appropriate authorities of the PLDT Group on risk concerns pertaining to any of the companies within the PLDT Group.

Pangilinan

Nazareno

Cojuangco

Dee

Espinosa

Nebres

BOARD OF DIRECTORS
Manuel V. Pangilinan, Chairman of the Board
Napoleon L. Nazareno, President and CEO
Antonio O. Cojuangco
Helen Y. Dee
Ray C. Espinosa
Rev. Fr. Bienvenido F. Nebres, S.J.*
Corazon S. de la Paz
Oscar S. Reyes*
Albert F. Del Rosario
Pedro E. Roxas*
Teresita T. Sy-Coson*
Haruhiko Yamada1
Shigeru Yoshida

* Independent Director
1 Resigned effective March 27, 2006 and replaced by Mr. Tatsu Kono effective
March 28, 2006.

Bagatsing

Romulo

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PLDT ANNUAL REPORT 2005
PLDT ANNUAL REPORT 2005

de la Paz

Reyes

Del Rosario

Roxas

Sy-Coson

Yoshida

Santoso

Young

Zarate

ADVISORY BOARD/COMMITTEE
Amado S. Bagatsing
Roberto R. Romulo
Benny S. Santoso
Christopher H. Young
Ricardo R. Zarate

AUDIT COMMITTEE
Rev. Fr. Bienvenido F. Nebres, S.J., Chairman
Oscar S. Reyes, Member
Pedro E. Roxas, Member
Corazon S. de la Paz, Advisor
Roberto R. Romulo, Advisor
Shigeru Yoshida, Advisor

EXECUTIVE COMPENSATION COMMITTEE
Albert F. Del Rosario, ChairmanRay C. Espinosa, Member
Oscar S. Reyes, Member
Pedro E. Roxas, Member
Shigeru Yoshida, Member

FINANCE COMMITTEE
Corazon S. dela Paz, Chairman
Antonio O. Cojuangco, Member
Teresita T. Sy-Coson, Member
Amado S. Bagatsing, Member
Christopher H. Young, Member
Shigeru Yoshida, Advisor

GOVERNANCE & NOMINATION COMMITTEE
Manuel V. Pangilinan, Chairman
Rev. Fr. Bienvenido F. Nebres, S.J., MemberOscar S. Reyes, Member
Teresita T. Sy-Coson, Member
Shigeru Yoshida, Member
Rene G. Bañez, Non-voting Member
Victorico P. Vargas, Non-voting Member

OFFICERS

Napoleon L. Nazareno
President and CEO

George N. Lim
Senior Vice President

Cesar M. Enriquez
First Vice President

Ernesto R. Alberto
Senior Vice President

Rosalie R. Montenegro
Senior Vice President

Richard N. Ferrer
First Vice President

Ramon B. Rivera, Jr.
First Vice President

Ricardo M. Sison
First Vice President

Rene G. Bañez
Senior Vice President

Alfredo S. Panlilio
Senior Vice President

Eriberto B. Gesalta
First Vice President

Emiliano R. Tanchico
First Vice President

Ma. Lourdes C. Rausa-Chan
Senior Vice President

Claro Carmelo P. Ramirez
Senior Vice President

Florentino D. Mabasa, Jr.
First Vice President

Miguela F. Villanueva
First Vice President

Anabelle L. Chua
Senior Vice President

Victorico P. Vargas
Senior Vice President

Ramon Alger P. Obias
First Vice President

Jose A. Apelo
Vice President

Jun R. Florencio
Senior Vice President

Alfredo B. Carrera1
First Vice President

Nerissa S. Ramos
First Vice President

Anna Isabel V. Bengzon
Vice President

Menardo G. Jimenez, Jr.
Senior Vice President

Celso T. Dimarucut
First Vice President

Raymond S. Relucio
First Vice President

Arnel S. Crisostomo
Vice President

(Seated, from left) Anabelle L.
Chua, Claro Carmelo P. Ramirez
and Ma. Lourdes C. Rausa-
Chan. (Standing, from left)
Alfredo S. Panlilio, Eriberto B.
Gesalta, Richard N. Ferrer,
George N. Lim, Celso T.
Dimarucut, Chief Financial
Advisor Christopher H. Young,
Ernesto R. Alberto, Victorico P.
Vargas, Menardo G. Jimenez,
Jr., and Executive Advisor
Tsuyoshi Kawashima.

Smart Executive Committee
(from left): Rolando G. Peña,
Chief Operations Advisor Don J. Rae, Anabelle L. Chua, Ramon S. Fernandez and Menardo G.
Jimenez, Jr.

BROADBANDING
T H E F U T U R E
PLDT ANNUAL REPORT 2005

Rebecca Jeanine R. De Guzman
Vice President

Ma. Criselda B. Guhit2
Vice President

Lilibeth F. Pasa
Vice President

Genaro C. Sanchez
Vice President

Mario C. Encarnacion
Vice President

Emeraldo L. Hernandez
Vice President

Enrique S. Pascual, Jr.
Vice President

Jesus M. Tañedo
Vice President

Alejandro C. Fabian2
Vice President

Joseph Nelson M. Ladaban
Vice President

Jose Lauro G. Pelayo
Vice President

Jose Antonio T. Valdez
Vice President

June Cheryl C. Furigay
Vice President

Ma. Luz Natividad A. Lim
Vice President

Gerardo C. Peña
Vice President

Elisa B. Gesalta2
Vice President

Emmanuel B. Ocumen
Vice President

Leo I. Posadas
Vice President

Ma. Josefina T. Gorres
Vice President

Roberto G. Pador
Vice President

Ricardo C. Rodriguez
Vice President

1 Promoted to First Vice President
effective February 27, 2006.

2 Promoted to Vice President effective

February 27, 2006.

(From left) Emiliano R. Tanchico,
Antonio A. Gatchalian, Ramon Alger
P. Obias, Rosalie R. Montenegro,
Cesar M. Enriquez, Miguela F.
Villanueva, Raymond S. Relucio,
Florentino D. Mabasa, Jr., Jun R.
Florencio, Rene G. Bañez, Ricardo M. Sison, Nerissa S. Ramos and
Ramon B. Rivera, Jr.

ePLDT Executive Committee (from left): Dave M. Simon, Ray
C. Espinosa, Emmanuel P. Dizon,
Mariano L. Galicia, Jr., Helen T.
Marquez, and George H. Tan.

• An expanded Innovation Laboratory, or InnoLab, in Manila is launched in June. InnoLab Manila now showcases industry-specific solutions rooms and fully-equipped technology laboratories that put PLDT at the forefront of research, next-generation product development and innovation.

• Asiamoney, a leading Asian financial magazine, recognizes PLDT as the best-managed company in the Philippines for the 3rd straight year based on a survey of investors and analysts. The same survey cites PLDT President and CEO Napoleon L. Nazareno as the Best CEO in the country
for the 2nd straight year.

• ePLDT launches in January the first high speed domestic internet peering platform in the Philippines. Called VIX, the service enables content providers with large Internet requirements to peer with telephone companies and premier Internet service providers.

OPERATIONAL
MILESTONES

FIXED LINE

ICT

as 1528 Smart, this prepaid GSM mobile phone service offering was designed and packaged to cater to the Filipino community in Hong Kong.

AWARDS AND
RECOGNITION

• PLDT trials NGN facilities in selected areas of Cavite in the 4th quarter of 2005. NGN landlines are capable of handling voice, video and high speed data services.

• ePLDT’s investment in Airborne Access
in August enhances the PLDT Group’s
• In the 3rd quarter, PLDT offers unlimited
wireless broadband reach, benefiting clients including PLDT WeRoam users. Through
calls at the flat rate of Php10 for PLDT to PLDT NDD calls. This is eventually converted into a permanent rate in early 2006.
Airborne’s WiFi Hotspots, clients enjoy the
widest wireless broadband coverage.

• The Management Association of the Philippines recognizes PLDT Chairman
Manuel V. Pangilinan as the “MAP
Management Man of the Year 2005,” in
November.

• PLDT WeRoam is introduced in March with fixed wireless and mobile variants. The fixed wireless version uses wireless broadband technologies to deliver high-speed Internet access while the mobile variant rides on the GPRS/EDGE overlay
networks of Smart’s GSM cellular service.

• International finance magazine Euromoney cites PLDT as the Best-managed Company in the Philippines and
the Best Telecommunications Company –
Fixed in Asia according to its 10th annual
poll of Asia’s best-managed companies.

• ePLDT expands the Disaster Recovery
Seats Service, in September. Through this
service, ePLDT’s VitroTM, the country’s first
data center, provides critical users facilities
for continuous operations in case of a
disaster.

• PLDT provides fixed line and satellite services through subsidiary Mabuhay Satellite during the 23rd Southeast Asian Games as the official telecommunications
service provider, in November.

WIRELESS

• ePLDT launches in October Get Loaded, an online PIN purchasing portal that also
serves as a billing and payment gateway.
The service has enabled Internet cafés, online game publishers, phone companies and ISPs to offer a wide array of services.

• BusinessWeek, the world’s leading
business newsweekly cites PLDT as one
of Asia’s top 50 best performing publicly-
listed companies. PLDT is the only Philippine firm in the list.

• Smart is awarded in December a 3G license after getting a perfect score of 30 in the screening process conducted by the NTC. Smart is thus given the largest radio frequency allocation by NTC. Smart 3G is subsequently launched on February 14, 2006, on a free-trial basis.

• Smart offers a range of unlimited texting services under the brand 258 as flat-rate packages become a regular feature of the cellular business.

• CFO Asia, another leading finance magazine in the region, ranks PLDT as one of the top 50 companies in Asia for creating the most value for their shareholders.

CORPORATE AFFAIRS
• In June, Smart introduces its fixed wireless broadband Internet service initially under the brand name Smart WiFi
in provincial areas in the country. Now
called Smart Bro, the service is being offered nationwide and is already the
country’s second largest broadband
Internet service.

• For the first time since April 2001, PLDT pays its common share holders, cash dividends of Php14 per share, representing
10% of the Company’s 2004 core earnings,
in May. In July, PLDT pays cash dividends
of Php21 per share and another Php21 in
December, representing interim dividends
for 2005 earnings.

• Telecom Asia, a regional industry publication, gives the Best Emerging
Market Carrier Award to PLDT for the
second straight year. PLDT is cited for its
outstanding financial performance, market leadership, innovation and corporate governance.

• FinanceAsia, a leading Asian finance magazine, chooses PLDT along with Smart as “the Best-Managed Company” in the
country for the second straight year. PLDT
is also adjudged Best in Investor Relations for the fourth consecutive year and second place in the Best in Corporate Governance.

• Entering as the 7th operator in the OFW
market in Hong Kong, PLDT HK’s mobile
virtual network service becomes a strong second after less than a year of
commercial operations, in May. Branded

• PLDT obtains the requisite consents from holders of 11.375% Notes due 2012 and 10.625% Notes due 2007 in order to amend covenants that will give PLDT greater flexibility to make certain restricted payments, including the payment of
dividends to holders of PLDT’s common
stock, in October. PLDT also completes
a tender for US$50.8 million of the outstanding 10.625% Notes due 2007. The tender exercise further enhances the
deleveraging of PLDT.

• M2M Value Chain Awards gives Smart
the Gold Prize Winner citation for having
t h e M o s t O u t s t a n d i n g M 2 M
Implementation during the M2M Value
Chain Awards in Chicago, Illinois, USA.

• PLDT issues approximately 7.9 million shares of common stock as a result of the mandatory conversion of PLDT Series III
Convertible Preferred Stock, in December.
The conditions for mandatory conversion were satisfied in October 2005 as the
thirty-day average of the Company’s share
price was above US$29.19.

• Asian MobileNews Awards recognizes
Smart as the Mobile Operator of the Year
in the Philippines during the Asian
MobileNews Awards 2005 in Singapore.