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Primerica

pri · NYSE Financial Services
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Ticker pri
Exchange NYSE
Sector Financial Services
Industry Insurance - Life
Employees 1001-5000
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FY2017 Annual Report · Primerica
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2017 ANNUAL REPORTFINANCIAL HIGHLIGHTS 
(in	millions,	except	per	share	amounts	and	as	noted)	

GAAP	

Total	Revenues	

Net	Income	

Stockholders’	Equity	

Diluted	Earnings	Per	Share1	

Book	Value	Per	Share1	

Term	Life	Net	Premium	

2017	

2016	

Change5

$1,689.1	

$1,519.1	

$350.3	

$219.4	

$1,419.1	

$1,221.4	

$7.61	

$32.07	

$4.59	

$26.71	

$941.1	

$822.2	

End	of	Period	Client	Asset	Values	(in	billions)	

$61.2	

$52.3	

Weighted	Average	Shares	Used	to	Calculate	Diluted	EPS	

45.7	

Common	Shares	Repurchased		

End	of	Period	Share	Count2	

Cash	Dividends	Declared	Per	Common	Share	

Market	Price	Per	Share	at	Year	End	

Total	Shareholder	Return	

1.9	

44.3	

$0.78	

$101.55	

48%	

47.5	

3.0	

45.7	

$0.70	

$69.15	

48%	

11%

60%

16%

66%

20%

14%

17%

-4%

-37%

-3%

11%

47%

nm

nm

Debt-to-Capital3	

Operating4	

20.8%	

23.4%	

2017	

2016	

Change5

Adjusted	Operating	Revenues	

$1,687.8	

$1,515.0	

Adjusted	Net	Operating	Income	

Diluted	Adjusted	Operating	Income	Per	Share1	

Adjusted	Net	Operating	Income	Return		
on	Adjusted	Stockholders’	Equity

$253.9	

$216.8	

$5.52	

20.6%	

$4.53	

19.0%	

11%

17%

22%

nm

1	Percent	change	in	per	share	calculations	is	calculated	prior	to	rounding	per	share	amounts.
2	Share	count	reflects	outstanding	common	shares	and	excludes	restricted	stock	units	(RSUs).
3	Debt-to-capital	is	that	of	the	parent	company	only.	Capital	in	the	debt-to-capital	ratio	includes	stockholders’	equity	and	
				the	note	payable.
4	A	reconciliation	of	GAAP	results	to	operating	results	can	be	found	on	our	website	at	http://investors.primerica.com.
5	Certain	variances	are	noted	as	“nm”	to	indicate	not	meaningful. 

ON THE COVER: PRIMERICA EMPLOYEES AND 
REPRESENTATIVES WHO ARE DEVOTED TO HELPING 
FAMILIES ACHIEVE THEIR FINANCIAL GOALS.

STOCKHOLDER INFORMATION

Annual Meeting
The	annual	meeting	of
stockholders	of	Primerica,	Inc.
will	be	held	on	Wednesday,
May	16,	2018	at	10:00	a.m.

Primerica	TV	Theater
1	Primerica	Parkway
Duluth,	GA	30099

Corporate Office
Primerica,	Inc.
1	Primerica	Parkway
Duluth,	GA	30099
(770)	381-1000
www.primerica.com

Investor Contact
Investor	Relations
Primerica,	Inc.
1	Primerica	Parkway
Duluth,	GA	30099
(866)	694-0420
investorrelations@primerica.com

Media Contact
Corporate	Communications
Primerica,	Inc.
1	Primerica	Parkway
Duluth,	GA	30099
(866)	694-0420
mediarelations@primerica.com

Form 10-K
Copies	of	the	Company’s	Annual	
Report	on	Form	10-K	for	the	fiscal
year	ended	December	31,	2017,	
including	financial	statements,
are	available	on	the	Company’s	
Investor	Relations	website	at		
http://investors.primerica.com
or	by	written	request	to:

Investor	Relations
Primerica,	Inc.
1	Primerica	Parkway
Duluth,	GA	30099

Common Stock
Trading	Symbol:	PRI
New	York	Stock	Exchange

Transfers Agent and Registrar
Computershare
250	Royall	Street
Canton,	MA	02021

Written	Requests	by	Mail:
Computershare,	Inc.
P.O.	Box	505000
Louisville,	KY	40233-5000

Written	Requests	by	Overnight	
Delivery:
Computershare,	Inc.
462	South	4th	Street,	Suite	1600
Louisville,	KY	40202

Toll	Free	Number:	1-866-517-2488		
(US,	Canada,	Puerto	Rico)
Phone	Number:	1-781-575-4223
(non-US)

Board of Directors

John	A.	Addison,	Jr.
CEO,	Addison	Leadership	Group

Joel	M.	Babbit
Co-Founder	and	CEO,	Narrative	
Content	Group,	LLC

P.	George	Benson
Professor	of	Decision	Sciences		
and	Former	President,
The	College	of	Charleston

C.	Saxby	Chambliss
Partner,	DLA	Piper

Gary	L.	Crittenden
Private	Investor

Cynthia	N.	Day
President	and	CEO	of	Citizens	
Bancshares	Corporation	and		
Citizens	Trust	Bank

Mark	Mason
CFO,	Institutional	Clients	Group		
of	Citigroup	Inc.

Robert	F.	McCullough
Private	Investor

Beatriz	R.	Perez
Chief	Public	Affairs,		
Communications	and	Sustainability	
Officer	for	The	Coca-Cola	Company

D.	Richard	Williams
Chairman	of	the	Board

Stockholder	Website:
www.computershare.com/investor

Glenn	J.	Williams
CEO,	Primerica,	Inc.

Barbara	A.	Yastine
Private	Investor	and
Independent	Director

©	2018	Primerica	/	54658	/	3.18	/	444119

	
	
DEAR FELLOW STOCKHOLDERS,

At Primerica, our purpose has remained unchanged since 

our founding in 1977: to create financially independent 

families. I’m pleased to report that in 2017,  

we were successful in helping thousands 

of middle income families set a course for 

achievement of their financial goals. 

At the same time, we experienced 

growth across our business and 

delivered value to our sales force, 

employees, and stockholders. 

THE POWER OF DISTRIBUTION

Our representatives are active members of their 
communities. They take an educational approach to 
helping their families, friends, and acquaintances learn 
essential financial concepts, and they help them create a 
roadmap to protect their loved ones, save for retirement, 
and reduce their debt. These personal, face-to-face sales 
interactions are built on a foundation of trust and integrity.
We remain focused on expanding distribution in order 

to assist more Main Street families and drive business 
growth. In 2017, we undertook initiatives to broaden the 
appeal of our business opportunity and make it easier for 
our sales representatives to help clients. These efforts led 
to 8% growth in the size of our independent sales force 
to over 126,000 life insurance-licensed representatives 

at year-end. Our strong growth will enable us to serve 
millions of Main Street clients in the years ahead. 

In July, our biennial convention provided an ideal 

opportunity to celebrate our accomplishments and set 
the course for the future. More than 43,000 people 
from the U.S., Canada, and Puerto Rico gathered 
in Indianapolis for this signature event where we 
announced initiatives to enhance our clients’ experience 
and to enrich the business opportunity for our sales 
representatives.

126,121

116,827

SIZE OF LIFE INSURANCE-LICENSED  
SALES FORCE
(END OF PERIOD)

106,710

98,358

2014

2015

2016

2017

IMPACTING FAMILIES, CHANGING LIVES

Primerica is a different type of financial services 
company. Our mission is focused squarely on families 
who live and work in the communities we serve. We are 
dedicated to serving the men and women who teach our 
children, make our goods, grow our food, and protect 
our nation – Main Street families. We empower them to 
achieve their financial objectives, regardless of how large 
or small those goals might be. It’s a commitment that we 
take seriously, and it’s one that makes Primerica unique 
in the financial services industry. 

Over the past four decades, we’ve developed a 
deep understanding of our clients’ financial needs, and 
we know that they want to do business with someone 
they know and a company they can trust. On any given 
day, our representatives are in the homes of families 
all across North America, helping them understand 
how money works and giving them the knowledge and 
confidence they need to take the first steps toward a 
better future. 

In 2017, our life insurance issued face amount 
surpassed $95 billion, ranking us among the top term 
life insurance issuers in North America. We’re proud of 

this ranking because it confirms that we are honoring 
our mission and helping more families become properly 
protected. Also, our life insurance policies issued grew at a 
faster rate than the life insurance industry’s results. 

IN 2017, OUR LIFE INSURANCE ISSUED  
FACE AMOUNT SURPASSED $95 BILLION,  
RANKING US AMONG THE TOP TERM LIFE  
INSURANCE ISSUERS IN NORTH AMERICA. 

In addition to helping families become properly 
protected, we helped many families save for retirement. 
Our new Lifetime Investment Platform was a catalyst for 
Investment and Savings Products (ISP) sales growth in the 
second half of 2017. Market performance combined with 
this new product launch drove 11% growth in total ISP sales 
to a record $6.2 billion, and growth in client asset values 
to $61 billion in 2017, the largest in Primerica’s history. We 
ended 2017 with more than 24,300 mutual fund-licensed 
representatives, up 3% year-over-year. The breadth 
and scale of our face-to-face distribution capability is a 
competitive advantage that is unmatched in our industry.

TERM LIFE INSURANCE POLICIES ISSUED  
AND FACE AMOUNT IN FORCE
(POLICY COUNT IN THOUSANDS/$ IN BILLIONS)

$763.8

$728.4

$681.9

$693.2

INVESTMENT & SAVINGS PRODUCTS
SALES AND CLIENT ASSET VALUES
(IN BILLIONS)

$61.2

$48.7

$47.4

$52.3

2014

2015

2016

2017

2014

2015

2016

2017

POLICIES ISSUED  

TERM LIFE FACE AMOUNT IN FORCE

FULL YEAR SALES  

ENDING CLIENT ASSET VALUES

221.0$5.7$5.9$5.6$6.2260.1298.2312.8ADJUSTED OPERATING REVENUES
(IN MILLIONS)

ADJUSTED NET OPERATING INCOME
(IN MILLIONS)

$1,337.4

$1,405.9

$1,515.0

$1,687.8

$992.2

$866.4

$764.0

$692.4

$511.1

$521.3

$524.6

$572.7

$253.9

$216.8

$191.1

$182.8

$133.9

2014

$120.6

2015

$124.0

2016

$122.8

2017

2014

2015

2016

2017

ADJUSTED OPERATING EARNINGS PER DILUTED SHARE

ADJUSTED NET OPERATING INCOME RETURN ON  
ADJUSTED STOCKHOLDERS’ EQUITY (ROAE)

$5.52

$4.53

20.6%

2017

$3.72

$3.31

2014

2015

2016

2017

19%

ANNUALIZED GROWTH IN ADJUSTED 
OPERATING EPS OVER THE LAST 4 YEARS

19.0% | 2016

16.9% | 2015

15.3% | 2014

TERM LIFE INSURANCEINVESTMENT & SAVINGS PRODUCTSCORPORATE AND OTHER DISTRIBUTED PRODUCTSADJUSTED NET OPERATING INCOME

(IN MILLIONS)

SUCCESSFUL PERFORMANCE

In 2017, we showcased our ability to drive growth 
across the business, achieved positive financial results, 
and delivered stockholder value by prudently deploying 
capital. We repurchased $150 million of our common 
stock and retired approximately 4% of common stock 
outstanding as of December 31, 2016. In addition, we 
increased our quarterly stockholder dividends, including 
a 25% increase to $0.25 per share payable in the first 
quarter of 2018. In 2018, we plan to step up capital 
deployment by repurchasing approximately $200 million 
of Primerica’s common stock, in addition to stockholder 
dividends. 

Our financial achievements were driven by solid 
results in the Term Life and Investment and Savings 
Products segments. Our strong performance, coupled 
with share repurchases, resulted in adjusted operating 
return on adjusted operating equity (ROAE) increasing 
160 basis points to 20.6%, which was among the best 

in the industry. Adjusted net operating income also 
expanded 17% and adjusted net operating earnings per 
share increased 22% year-over-year.

OUR FINANCIAL ACHIEVEMENTS WERE DRIVEN  
BY SOLID RESULTS IN THE TERM LIFE AND 
INVESTMENT AND SAVINGS PRODUCTS SEGMENTS.  

We remain committed to maintaining a strong 
balance sheet and we continue to demonstrate a 
strong capital position with Primerica Life Insurance 
Company’s statutory risk based capital ratio estimated 
to be at around 450% at the end of the year. Our 
financial strength was validated in 2017 when Standard 
& Poor’s, Moody’s, and A.M. Best Company affirmed 
their strong ratings of Primerica, Inc. and Primerica Life 
Insurance Company.

ADJUSTED NET OPERATING INCOME RETURN ON  

ADJUSTED STOCKHOLDERS’ EQUITY (ROAE)

TOTAL STOCKHOLDER RETURN VERSUS THE S&P 500*
(1-YEAR)

48%

22%

12/31/16

3/31/17

6/30/17

9/30/17

12/31/17

*TOTAL STOCKHOLDER RETURN MEASURES THE STOCK’S PERFORMANCE INCLUDING DIVIDENDS

PRIMERICA, INC.S&P 500PRIMERICA PROMOTES 
FINANCIAL LITERACY BY 
SUPPORTING PROGRAMS 
LIKE JUNIOR ACHIEVEMENT. 
THIS PROGRAM SHARES 
OUR BELIEF THAT ALL 
PEOPLE SHOULD BUILD  
A FOUNDATION UPON  
WHICH THEY CAN  
MAKE INTELLIGENT 
FINANCIAL DECISIONS  
THAT LAST A LIFETIME. 

CORPORATE RESPONSIBILITY

PRIMERICA IS DEEPLY 
COMMITTED TO IMPROVING 
THE COMMUNITIES IN WHICH 
WE LIVE AND WORK. THE 
FINANCIAL KNOWLEDGE WE 
IMPART AND THE PRODUCTS  
WE PROVIDE HELP TO EMPOWER 
MAIN STREET FAMILIES TO 
REALIZE THEIR FINANCIAL 
GOALS, AND OUR CHARITABLE 
GIVING AND EMPLOYEE 
VOLUNTEERISM HELP MAKE 
A TANGIBLE DIFFERENCE IN 
NEIGHBORHOODS THROUGHOUT 
NORTH AMERICA. 

Primerica has a long history of investing in our people and our communities. In 2017, we issued our first Corporate Responsibility Report, which detailed how we make a meaningful difference for our communities and stakeholders. Our positive impact is achieved through: • providing financial information and products our clients need; • embracing a diverse employee base and independent sales force; • building strong communities through targeted charitable giving, employee volunteerism, and grant funding from The Primerica Foundation; and • executing sound fiscal and governance practices.  We also strive to operate our business in a sustainable manner with minimal impact on the environment. We have implemented industry-leading technology throughout the Company in order to reduce paper consumption, improve efficiency, and reduce our carbon footprint. We take deep pride in the role Primerica, our employees, and our sales force play in supporting strong communities, a healthy environment, and economic growth.BUILDING FOR THE FUTURE

PRIMERICA HAS BEEN IMPLEMENTING LEADING TECHNOLOGY THROUGHOUT THE COMPANY –  PARTICULARLY IN REGARD TO DIGITAL APPLICATIONS FOR OUR SALES FORCE.  WE REMAIN FOCUSED ON DEVELOPING  THOSE DIGITAL CAPABILITIES TO  DEEPEN CLIENT RELATIONSHIPS.Sincerely,Glenn J. WilliamsChief Executive OfficerWe constantly work to drive long-term value for all of our stakeholders by evaluating uses of free cash flow and executing our four-pronged strategy for future growth. Our strategy includes focused initiatives to: • maximize sales force growth, leadership, and productivity; • broaden our portfolio of protection products; • enhance our ISP business and product offerings; and • develop digital capabilities to deepen client relationships. We have had great success in driving organic growth over the past few years, and continue to assess opportunities to provide more solutions and enhancements for our clients and sales force. We are confident that our financial strength and comprehensive business model will continue to deliver strong results to all of our stakeholders. Our dedicated representatives and employees comprise the best team in our industry and are successfully executing against our objectives. Together, we are focused on maximizing our opportunities, and as a result, Primerica has never been stronger. We are proud of our accomplishments in 2017 and look forward to empowering Main Street families for many years to come. Thank you for your ongoing investment in Primerica. EXECUTIVE LEADERSHIP

LEFT TO RIGHT: 

Glenn J. Williams
Chief Executive Officer 

Alison S. Rand 
Chief Financial Officer

Peter W. Schneider
President

Gregory C. Pitts 
Chief Operating Officer

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF

1934

For the fiscal year ended December 31, 2017
OR

For the transition period from

to

Commission File Number: 001-34680

Primerica, Inc.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of incorporation or organization)
1 Primerica Parkway
Duluth, Georgia
(Address of principal executive offices)

27-1204330
(I.R.S. Employer Identification No.)

30099
(ZIP Code)

Registrant’s telephone number, including area code: (770) 381-1000
Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, $0.01 Par Value

Name of each exchange on which registered
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. È Yes ‘ No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. ‘ Yes È No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days. È Yes ‘ No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if
any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T
(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was
required to submit and post such files). È Yes ‘ No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this
chapter) is not contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive
proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. È
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated
filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller
reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer È
Non-accelerated filer ‘ (Do not check if a smaller reporting company)

‘
Accelerated filer
Smaller reporting company ‘
Emerging growth company ‘

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended
transition period for complying with any new or revised financial accounting standards provided pursuant to
Section 13(a) of the Exchange Act. ‘
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act). ‘ Yes È No
The aggregate market value of the voting common equity held by non-affiliates of the registrant as of June 30,
2017, was $3,395,813,718. The number of shares of the registrant’s Common Stock outstanding at January 31,
2018, with $0.01 par value, was 44,311,634.

Documents Incorporated By Reference
Certain information contained in the Proxy Statement for the Company’s Annual Meeting of Stockholders to be
held on May 16, 2018 is incorporated by reference into Part III hereof.

TABLE OF CONTENTS

PART I

Item 1.

Business

Item 1A. Risk Factors

Item 1B. Unresolved Staff Comments

Item 2.

Properties

Item 3.

Legal Proceedings

Item 4. Mine Safety Disclosures

Item X.

Executive Officers and Certain Significant Employees of the Registrant

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer

Purchases of Equity Securities

Item 6.

Selected Financial Data

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of

Operations

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

Item 8.

Financial Statements and Supplementary Data

Item 9.

Changes in and Disagreements With Accountants on Accounting and Financial
Disclosure

Item 9A. Controls and Procedures

Item 9B. Other Information

PART III

Item 10. Directors, Executive Officers and Corporate Governance

Item 11. Executive Compensation

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters

Item 13. Certain Relationships and Related Transactions, and Director Independence

Item 14. Principal Accounting Fees and Services

PART IV

Item 15. Exhibits, Financial Statement Schedules

Signatures

Page

4

4

31

51

52

52

52

52

55

55

58

60

92

95

151

151

153

154

154

155

155

155

155

156

156

174

CAUTIONARY STATEMENT CONCERNING
FORWARD-LOOKING STATEMENTS

Investors are cautioned that certain statements
contained in this report as well as some
statements in periodic press releases and some
oral statements made by our officials during our
presentations are “forward-looking” statements.
Forward-looking statements include, without
limitation, any statement that may project,
indicate or imply future results, events,
performance or achievements, and may contain
the words “expect”, “intend”, “plan”, “anticipate”,
“estimate”, “believe”, “will be”, “will continue”,
“will likely result”, and similar expressions, or
future conditional verbs such as “may”, “will”,
“should”, “would”, and “could.” In addition, any
statement concerning future financial
performance (including future revenues,
earnings or growth rates), ongoing business
strategies or prospects, and possible actions
taken by us or our subsidiaries are also forward-
looking statements. These forward-looking
statements involve external risks and
uncertainties, including, but not limited to, those
described under the section entitled “Risk
Factors” included herein.

Forward-looking statements are based on
current expectations and projections about
future events and are inherently subject to a
variety of risks and uncertainties, many of which
are beyond the control of our management
team. All forward-looking statements in this
report and subsequent written and oral forward-
looking statements attributable to us, or to
persons acting on our behalf, are expressly
qualified in their entirety by these risks and
uncertainties. These risks and uncertainties
include, among others:

• our failure to continue to attract new

recruits, retain sales representatives or
license or maintain the licensing of our sales
representatives would materially adversely
affect our business, financial condition and
results of operations;

•

there are a number of laws and regulations
that could apply to our distribution model,

which could require us to modify our
distribution structure;

•

•

•

there may be adverse tax, legal or financial
consequences if the independent contractor
status of our sales representatives is
overturned;

the Company’s or its independent sales
representatives’ violation of, or non-
compliance with, laws and regulations and
related claims and proceedings could
expose us to material liabilities;

any failure to protect the confidentiality of
client information could adversely affect our
reputation and have a material adverse
effect on our business, financial condition
and results of operations;

• we may face significant losses if our actual
experience differs from our expectations
regarding mortality or persistency;

•

the occurrence of a catastrophic event could
materially adversely affect our business,
financial condition and results of operations;

• our insurance business is highly regulated,
and statutory and regulatory changes may
materially adversely affect our business,
financial condition and results of operations;

•

•

•

a decline in the regulatory capital ratios of
our insurance subsidiaries could result in
increased scrutiny by insurance regulators
and ratings agencies and have a material
adverse effect on our business, financial
condition and results of operations;

a significant ratings downgrade by a ratings
organization could materially adversely
affect our business, financial condition and
results of operations;

the failure by any of our reinsurers or
reserve financing counterparties to perform
its obligations to us could have a material
adverse effect on our business, financial
condition and results of operations;

Primerica 2017 Annual Report

1

CAUTIONARY STATEMENT CONCERNING FORWARD LOOKING STATEMENTS

• our Investment and Savings Products

segment is heavily dependent on mutual
fund and annuity products offered by a
relatively small number of companies, and,
if these products fail to remain competitive
with other investment options or we lose
our relationship with one or more of these
companies, our business, financial condition
and results of operations may be materially
adversely affected;

the Company’s or its securities-licensed
sales representatives’ violations of, or non-
compliance with, laws and regulations could
expose us to material liabilities;

if heightened standards of conduct or more
stringent licensing requirements, such as
those proposed by the Securities and
Exchange Commission and those adopted
by the Department of Labor, are imposed
on us or our sales representatives, or selling
compensation is reduced as a result of new
legislation or regulations, it could have a
material adverse effect on our business,
financial condition and results of operations;

if our suitability policies and procedures, or
our policies and procedures for compliance
with the Department of Labor’s fiduciary
duty rule, were deemed inadequate, it could
have a material adverse effect on our
business, financial condition and results of
operations;

•

•

•

• our sales force support tools may fail to
appropriately identify financial needs or
suitable investment products;

• non-compliance with applicable regulations
could lead to revocation of our subsidiary’s
status as a non-bank custodian;

•

•

as our securities sales increase, we become
more sensitive to performance of the equity
markets;

if one of our significant information
technology systems fails, if its security is
compromised, or if the Internet becomes
disabled or unavailable, our business,
financial condition and results of operations
may be materially adversely affected;

2

Freedom Lives Here™

•

•

•

•

•

•

the current legislative and regulatory
climate with regard to cybersecurity may
adversely affect our business, financial
condition, and results of operations;

in the event of a disaster, our business
continuity plan may not be sufficient, which
could have a material adverse effect on our
business, financial condition and results of
operations;

credit deterioration in, and the effects of
interest rate fluctuations on, our invested
asset portfolio and other assets that are
subject to changes in credit quality and
interest rates could materially adversely
affect our business, financial condition and
results of operations;

valuation of our investments and the
determination of whether a decline in the
fair value of our invested assets is other-
than-temporary are based on estimates that
may prove to be incorrect;
changes in accounting standards can be
difficult to predict and could adversely
impact how we record and report our
financial condition and results of operations;

the effects of economic down cycles could
materially adversely affect our business,
financial condition and results of operations;

• we are subject to various federal, state and

provincial laws and regulations in the United
States and Canada, changes in which or
violations of which may require us to alter
our business practices and could materially
adversely affect our business, financial
condition and results of operations;

litigation and regulatory investigations and
actions may result in financial losses and
harm our reputation;

the current legislative and regulatory
climate with regard to financial services may
adversely affect our business, financial
condition, and results of operations;

the inability of our subsidiaries to pay
dividends or make distributions or other
payments to us in sufficient amounts would
impede our ability to meet our obligations
and return capital to our stockholders;

•

•

•

CAUTIONARY STATEMENT CONCERNING FORWARD LOOKING STATEMENTS

•

•

a significant change in the competitive
environment in which we operate could
negatively affect our ability to maintain or
increase our market share and profitability;

the loss of key employees and sales force
leaders could negatively affect our financial
results and impair our ability to implement
our business strategy;

• we may be materially adversely affected by
currency fluctuations in the United States
dollar versus the Canadian dollar; and

•

the market price of our common stock may
fluctuate.

Developments in any of these areas could cause
actual results to differ materially from those

anticipated or projected or cause a significant
reduction in the market price of our common
stock.

The foregoing list of risks and uncertainties may
not contain all of the risks and uncertainties that
could affect us. In addition, in light of these risks
and uncertainties, the matters referred to in the
forward-looking statements contained in this
report may not in fact occur. Accordingly, undue
reliance should not be placed on these
statements. We undertake no obligation to
publicly update or revise any forward-looking
statements as a result of new information, future
events or otherwise, except as otherwise
required by law.

Primerica 2017 Annual Report

3

PART I

ITEM 1. BUSINESS.

Primerica, Inc. (“Primerica”, “we”, “us” or the
“Parent Company”) is a leading distributor of
financial products to middle-income households
in the United States and Canada with 126,121
licensed sales representatives at December 31,
2017. We assist our clients in meeting their needs
for term life insurance, which we underwrite, and
mutual funds, annuities, managed investments
and other financial products, which we distribute
primarily on behalf of third parties. We insured
approximately five million lives and have over two
million client investment accounts at
December 31, 2017. Our distribution model
uniquely positions us to reach underserved
middle-income consumers in a cost-effective
manner and has proven itself in both favorable
and challenging economic environments.

Our mission is to serve middle-income families
by helping them make informed financial
decisions and providing them with a strategy
and means to gain financial independence. Our
distribution model is designed to:

• Address our clients’ financial needs. Our

licensed sales representatives primarily use
our proprietary financial needs analysis tool
(“FNA”) and an educational approach to
demonstrate how our product offerings can
assist clients to provide financial protection
for their families, save for their retirement
and other needs, and manage their debt.
Typically, our clients are the friends, family
members and personal acquaintances of
our sales representatives. Meetings are
generally held in informal, face-to-face
settings, usually in the clients’ homes.

• Provide a business opportunity. We provide
an entrepreneurial business opportunity for
individuals to distribute financial products.
Low entry fees as well as the ability to select
their own schedules and time commitments
allow our sales representatives to
supplement their income by starting their
own independent businesses without
leaving their current jobs. Our unique
compensation structure, technology, sales

4

Freedom Lives Here™

support and back-office processing are
designed to enable our sales
representatives to successfully grow their
independent businesses.

We believe there is significant opportunity to
meet the increasing array of financial services
needs of our clients. We intend to leverage our
sales force to provide additional products and
services that meet such client needs, which will
drive long-term value for all of our stakeholders.
Our strategy is organized across four primary
areas:

• Maximizing sales force growth, leadership

and productivity;

• Broadening our protection product

portfolio;

• Providing offerings that enhance our

Investment and Savings Products (“ISP”)
business; and

• Developing digital capabilities to deepen

our client relationships.

CorporateStructure

We conduct our core business activities in the
United States through three principal entities, all
of which are direct or indirect wholly owned
subsidiaries of the Parent Company:

• Primerica Financial Services, Inc. (“PFS”), our
general agency and marketing company;

• Primerica Life Insurance Company

(“Primerica Life”), our principal life insurance
underwriting company; and

• PFS Investments Inc. (“PFS Investments”),
our investment and savings products
company, broker-dealer and registered
investment advisor.

Primerica Life is domiciled in Tennessee, and its
wholly owned subsidiary, National Benefit Life
Insurance Company (“NBLIC”), is a New York-
domiciled life insurance underwriting company.
Prior to Primerica Life’s redomestication to

Tennessee in December 2017, Primerica Life was a
Massachusetts-domiciled life insurance
underwriting company.

We conduct our core business activities in
Canada through three principal entities, all of
which are indirect wholly owned subsidiaries of
the Parent Company:

• Primerica Life Insurance Company of
Canada (“Primerica Life Canada”), our
Canadian life insurance underwriting
company;

• PFSL Investments Canada Ltd. (“PFSL
Investments Canada”), our Canadian
licensed mutual fund dealer; and

• PFSL Fund Management Ltd. (“PFSL Fund
Management”), our Canadian investment
funds manager.

Primerica was incorporated in the United States
as a Delaware corporation in October 2009 to
serve as a holding company for the Primerica
businesses (collectively, the “Company”). Our
businesses, which prior to April 1, 2010, were
wholly owned indirect subsidiaries of Citigroup
Inc. (“Citigroup”), were transferred to us by
Citigroup on April 1, 2010 in a reorganization
pursuant to which we completed an initial public
offering in April 2010 (the “IPO”). On March 31,
2010, we entered into certain coinsurance
transactions to cede between 80% and 90% of
the risks and rewards of our term life insurance
policies that were in force at year-end 2009. We
continue to administer all policies subject to
these coinsurance agreements.

OurClients

Our clients are generally middle-income
consumers, which we define as households with
$30,000 to $100,000 of annual income.
According to the 2016 U.S. Census Bureau
Current Population Survey, the latest period for
which data is available, almost 50% of U. S.
households fall in this range. We believe that we
understand the financial needs of the middle-
income segment which include:

• Many have inadequate or no life insurance

coverage.

Individual life insurance sales in

ITEM 1. BUSINESS

the United States declined from 12.5 million
policy sales in 1975 to 10.2 million policy
sales in 2016, the latest period for which
data is available, according to the Life
Insurance Marketing and Research
Association International, Inc. (“LIMRA”), a
worldwide association of insurance and
financial services companies. We believe
that term life insurance, which we have
provided to middle-income clients for many
years, is generally the best option for them
to meet their life insurance needs.

• Many need help saving for retirement and

other personal goals. Many middle-income
families continually find it challenging to
save for retirement and other goals. By
developing personalized savings programs
for our clients using our proprietary FNA
and offering a wide range of mutual funds,
annuities, managed investments and
segregated fund products sponsored and
managed by established firms, our sales
representatives are well equipped to help
clients develop long-term savings plans to
address their financial needs.

• Many need to reduce their consumer

debt. Many middle-income families have
numerous debt obligations from credit
cards, auto loans, and home mortgages. We
help our clients address these financial
burdens by providing personalized and
client-driven debt resolution techniques.

• Many prefer to meet face-to-face when

considering financial products. Historically,
many middle-income consumers have
indicated a preference to meet face-to-face
when considering financial products or
services. As such, we have designed our
business model to address this preference
in a cost-effective manner.

OurDistributionModel

Our distribution model, which is based on a
traditional insurance agency model and borrows
aspects from franchising and direct sales, is
designed to reach and serve middle-income
consumers efficiently by selling to customers
through our sales representatives. Key

Primerica 2017 Annual Report

5

ITEM 1. BUSINESS

characteristics of our unique distribution model
include:

•

•

•

Independent entrepreneurs: Our sales
representatives are independent contractors
building and operating their own
businesses. This business-within-a-business
approach means that our sales
representatives are entrepreneurs who take
responsibility for selling products, recruiting
and developing sales representatives,
setting their own schedules and managing
and paying the administrative expenses
associated with their sales activities.

Flexible time commitment: By offering a
flexible time commitment opportunity, we
are able to attract a significant number of
recruits who desire to earn supplemental
income and generally concentrate on
smaller-sized transactions typical of middle-
income consumers. Our sales representatives
are able to start their independent
businesses for low entry fees, for which they
receive technological support, pre-licensing
training and access to licensing examination
preparation programs. Our sales
representatives sell or refer products directly
to consumers, and therefore our business
opportunity does not require recruits to
purchase and resell our products. Most of
our sales representatives begin selling
products on a part-time basis, which enables
them to hold jobs while exploring an
entrepreneurial business opportunity with us.

Incentive to build distribution: When a sale
is made, the selling representative receives a
commission, as does the licensed
representative who recruited him or her in
most cases. Sales commissions are paid
through several levels of the selling
representative’s recruitment organization.
This structure motivates existing sales
representatives to grow our sales force and
provides them with commission income
from the sales completed by representatives
in their sales organization.

•

Sales force leadership: A sales
representative who has built a successful
organization and has obtained his or her life

6

Freedom Lives Here™

insurance and securities licenses can achieve
the sales designation of Regional Vice
President (“RVP”), which qualifies him or her
to a higher commission schedule. RVPs are
independent contractors who open and
operate offices for their sales organizations
and devote their full-time attention to their
businesses. RVPs also support and monitor
the sales representatives, on whose sales
they earn commissions, in achieving
compliance with applicable regulatory
requirements. RVPs’ efforts to expand their
businesses are a primary driver of our
success.

Innovative compensation structure: We
have developed an innovative system for
compensating our independent sales force
that is contingent upon product sales. We
advance to our sales representatives a
significant portion of their insurance
commissions upon their submission of an
insurance application and the first month’s
premium payment. In addition to being a
source of motivation, this advance provides
our sales representatives with immediate
cash flow to offset costs associated with
originating the business. In addition,
monthly production bonuses are paid to
RVPs whose sales organizations meet
certain sales levels. With compensation tied
to sales activity, our compensation
approach accommodates varying degrees
of individual productivity, which allows us to
effectively use a large group of part-time
sales representatives while providing a
variable cost structure. In addition, we
incentivize our RVPs with quarterly
restricted stock units based largely on sales
production (“equity-based compensation”),
which aligns their interests with those of our
stockholders.

Large, dynamic sales force: Members of
our sales force primarily serve their friends,
family members and personal
acquaintances through individually driven
networking activities. We believe that this
warm market approach is an effective way
to distribute our product offerings because
it facilitates face-to-face interaction initiated

•

•

by a trusted acquaintance of the
prospective client, which is difficult to
replicate using other distribution
approaches. Due to the large size of our
sales force and the active recruiting of new
sales representatives, our sales force is able
to continually access an expanding base of
prospective clients without engaging costly
media channels.

• Motivational culture:

In addition to the

motivation for our sales representatives to
achieve financial success, we seek to create
a culture that inspires and rewards our sales
representatives for their personal successes
and those of their sales organizations
through sales force recognition events and
contests. We also use Intranet-streamed
broadcasts and local, regional and national
meetings to inform and teach our sales
representatives, as well as facilitate
camaraderie and the exchange of ideas
across the sales force organization. These
initiatives encourage and empower our
sales representatives to develop their own
successful sales organizations.

•

Inclusive culture: Building and maintaining
an ethnically and demographically diverse
sales force is important to us, as we believe
our sales force reflects the middle market
communities we serve. As the communities
we serve become more diverse, our sales
force does as well.

StructureandScalabilityofOurSales
Force

New sales representatives are recruited by
existing sales representatives. When these new
recruits join our sales force, they become part of
the sales organization of the sales representative
who recruited them as well as the sales
organizations to which the recruiting sales
representative belongs. We encourage our sales
representatives to bring in new recruits to build
their own sales organizations, enabling them to
earn commissions on sales made by members of
their sales organizations.

ITEM 1. BUSINESS

RVPs establish and maintain their own offices,
which we refer to as field offices. Additionally,
they are responsible for funding the costs of
their administrative staff, marketing materials,
travel, and training and certain recognition
events for the sales representatives in their
respective sales organizations. Field offices
provide a location for our representatives to
conduct recruiting meetings, training events and
sales-related meetings, disseminate our Intranet-
streamed broadcasts, conduct compliance
functions, and house field office business
records. Some business locations house more
than one field office. At December 31, 2017,
approximately 5,000 field offices in
approximately 2,860 locations were managed by
sales representatives that served as full-time
RVPs.

RVPs play a major role in training, motivating
and monitoring their sales representatives.
Because the sales representative’s compensation
grows with the productivity of his or her sales
organization, our distribution model provides
financial rewards to sales representatives who
successfully develop, support and monitor
productive sales representatives. In addition to
our commission structure, we offer the Primerica
Ownership Program. This program provides
qualifying RVPs a contractual right, upon
meeting certain criteria, to transfer their
Primerica businesses to another RVP or a
qualifying family member at such time as they
desire. Furthermore, we have developed
proprietary tools and technology to enable our
RVPs to reduce the time spent on administrative
responsibilities associated with their sales
organizations so they can devote more time to
the sales, recruiting and training activities that
drive our growth. We believe that our tools and
technology, coupled with our sales
compensation programs, further incentivize our
sales representatives to become RVPs.

Both the structure of our sales force and the
capacity of our support capabilities provide us
with a high degree of scalability as we grow our
business. Our support systems and technology
are capable of supporting a large sales force and
a high volume of transactions. In addition, by

Primerica 2017 Annual Report

7

ITEM 1. BUSINESS

sharing training and compliance activities with
our RVPs, we are able to grow without incurring
proportionate overhead expenses.

RecruitmentofSalesRepresentatives

The recruitment of sales representatives is
undertaken by our existing sales representatives,
who identify prospects and share with them the
benefits of associating with our organization.
Our sales representatives showcase our
organization as dynamic and capable of
improving the lives of middle-income families.

After the initial contact, prospective recruits
typically are invited to an opportunity meeting,
which is conducted by an RVP. The objective of
an opportunity meeting is to inform prospective
recruits about our mission and their opportunity
to start their own business by becoming sales
representatives. At the conclusion of each
opportunity meeting, prospective recruits are
asked to complete an application and pay a
nominal fee to commence their pre-licensing
training and licensing examination preparation
programs and, depending on the state or
province, to cover their licensing exam
registration costs, which are provided by the
Company generally at no additional charge.
Recruits are not obligated to purchase any of the
products we offer in order to become sales
representatives, though they may elect to make
such purchases.

Recruits may become our clients or provide us
with access to their friends, family members and

Number of new recruits

personal acquaintances. As a result, we
continually work to improve our systematic
approach to recruiting and training new sales
representatives.

Similar to other distribution systems that rely
upon part-time sales representatives and typical
of the life insurance industry in general, we
experience wide disparities in the productivity of
individual sales representatives. Many new
recruits do not get licensed, often due to the
time commitment required to obtain licenses
and various regulatory and licensing hurdles.
Many of our licensed sales representatives are
only marginally active, as there are no minimum
life insurance production requirements. As a
result, we plan for this disparate level of
productivity and view a continuous recruiting
cycle as a key component of our distribution
model. Our distribution model is designed to
address the varying productivity associated with
our sales representatives by paying production-
based compensation, emphasizing recruiting,
and developing initiatives to address barriers to
licensing new recruits. By providing commissions
to sales representatives on the sales generated
by their sales organization, our compensation
structure aligns the interests of our sales
representatives with our interests in recruiting
new representatives and creating sustainable
sales production.

The following table provides information on new
recruits and life insurance-licensed sales
representatives:

Year ended December 31,

2017

2016

2015

303,867 262,732 228,115

Number of newly life insurance-licensed sales representatives

48,535

44,724

39,632

Number of life insurance-licensed sales representatives, at period end

126,121 116,827 106,710

Average number of life insurance-licensed sales representatives during

period

121,291 111,843 101,660

We define new recruits as individuals who have
submitted an application to join our sales force
together with payment of the nominal fee to
commence their pre-licensing training. Certain

recruits may not meet the compliance standards
to join our sales force, and others elect to
withdraw prior to becoming active in our
business.

8

Freedom Lives Here™

On average, it requires approximately three
months for our sales representatives to
complete the necessary applications and pre-
licensing coursework and to pass the applicable
state or provincial examinations to obtain a
license to sell our term life insurance products.
As a result, individuals recruited to join our sales
force within a given fiscal period may not
become licensed sales representatives or meet
compliance standards until a subsequent period.

SalesForceMotivation,Training,
CommunicationandSalesSupport
Tools

Motivating, training and communicating with
our sales force are critical to our success and
that of our sales force.

Motivation: Through our proven system of
sales force recognition events, contests and
communications, we provide incentives that
drive our results. Motivation is driven in part by
our sales representatives’ desire to achieve
higher levels of financial success by building
their own businesses as Primerica sales
representatives. The opportunity to help
underserved middle-income households address
financial challenges is also a significant source of
motivation for many of our sales representatives,
as well as for our management and home office
employees.

We motivate our sales representatives to
succeed in their businesses by:

•

•

•

•

compensating our sales representatives for
product sales made by them and their sales
organizations;

training our sales representatives on
financial fundamentals so they can
confidently and effectively assist our clients;

reducing the administrative burden on our
sales force, which allows them to devote
more of their time to building a sales
organization and selling products; and

creating a culture in which sales
representatives are encouraged to achieve
goals through the recognition of their sales

ITEM 1. BUSINESS

and recruiting achievements, as well as
those of their sales organizations.

We conduct numerous local, regional and
national meetings to help inform and motivate
our sales force. In June 2017, we hosted our
biennial international convention and associated
meetings at the Indianapolis Convention Center
and Lucas Oil Stadium in Indianapolis, Indiana,
which was attended by approximately 40,000
people from the United States, Canada and
Puerto Rico. Most of our new recruits and sales
representatives who attended our biennial
international convention did so at their own
expense, which we believe further demonstrates
their commitment to our organization and
mission.

Training, Communication and Sales Support
Tools: Primerica Online (“POL”), delivered
through a secure Intranet website and a cross-
platform mobile application (“Primerica App”), is
our primary tool designed to support a sales and
distribution model that relies on a large group of
predominantly part-time sales representatives
and assist them in building their own businesses.
We provide our sales representatives with
communication, training, and sales support tools
on POL that allow both new and experienced
sales representatives to offer financial
information and products to their clients. POL
provides sales representatives with access to
various business tracking and management
tools, licensing support tools, product-specific
training, and sales procedures and tools.
Additionally, POL provides access to internal
training programs and videos covering sales,
management skills, business ownership, and
compliance. We also use POL to provide real-
time recognition of sales representatives’
successes and scoreboards for sales force
production, contests and trips. In addition, POL
is a gateway to our product providers and
product support. Subscribers generally pay a
small monthly fee to subscribe to POL, which
helps cover the cost of developing new
resources and maintaining this support system.
A limited version of POL that provides access to
Primerica e-mail, compliance and compensation
information, newsletters and bulletins is
available at no cost.

Primerica 2017 Annual Report

9

ITEM 1. BUSINESS

The primary features and tools available on POL
include:

•

Training and Licensing Tools: POL provides
sales representatives with access to study
tools for life insurance and securities
licensing examinations such as pre-licensing
study materials, on-demand videos,
personalized licensing study plans, exam
simulators, progress tracking, and exam and
license registration. POL also provides
access to obtain online certifications to sell
certain other distributed products.

• Communication Tools: POL provides
access to marketing materials for our
product offerings, Company news and
events, live streaming shows, on-demand
videos, home office bulletins, Primerica
e-mail, contact lists, and a hosted
professional business website for our sales
representatives. We broadcast and deliver
video content on POL through our own
digital video channel, PFN TV. We create
original broadcasts and videos that enable
senior management to provide business
updates to our sales force as well as training
and motivational presentations. We
broadcast live programs hosted by home
office management and selected RVPs that
focus on new developments and provide
motivational messages to our sales force.
We also broadcast a training-oriented
program to our sales force on a weekly
basis and profile successful sales
representatives, allowing these individuals
to educate and train other sales
representatives by sharing their methods for
success.

•

Sales Support and Client Management Tools:

– Our Financial Needs Analysis: Our FNA
is a proprietary, needs-based analysis
tool. The FNA gives our sales
representatives the ability to collect and
synthesize client financial data and
develop a financial analysis for the client
that is easily understood. The FNA helps
our clients understand their financial
needs in the areas of debt, financial
protection, and savings as well as

10

Freedom Lives Here™

introduces prudent financial concepts,
such as regular saving and accelerating
the repayment of high cost credit card
debt to help them reach their financial
goals. The FNA also provides clients with
a snapshot of their current financial
position and identifies their life
insurance, savings and debt resolution
needs.

– Our Point-of-Sale Application Tool: Our
point-of-sale technology, TurboApps, is
an internally developed system that
streamlines the application process for
our insurance and investment products.
These applications populate client
information from the FNA to eliminate
redundant data collection and provide
real-time feedback to eliminate
incomplete and illegible applications.
Integrated with our paperless field office
management system described below
and with our home office systems,
TurboApps allows our RVPs and us to
realize the efficiencies of straight-
through-processing of application data
and other information collected on our
sales representatives’ mobile devices,
which results in expedited processing of
product sales.

– Virtual Base Shop:

In an effort to ease
the administrative burden on RVPs and
simplify sales force operations, we make
available to RVPs a secure Intranet-
based paperless field office
management system as part of the POL
subscription. This virtual office is
designed to automate the RVP’s
administrative responsibilities and can
be accessed by subscribing sales
representatives in an RVP’s immediate
sales organization, which we refer to as
his or her base shop.

–

Shareholder Account Manager
(“SAM”): SAM is a web-based tool that
allows our investment-licensed
representatives to service client
investments in mutual funds accessed
through our transfer agent platform.

– Client Relationship Manager

(“CRM”): Our CRM tool allows sales
representatives and their upline RVPs to
organize client information, such as
personal contact info, product
relationships, account details, notes,
appointments and follow-ups, in one
place to enable fast and convenient
access for managing client relationships.

– Primerica App:

In 2018, we plan to

launch a sales tool that will allow
representatives to seamlessly move from
a mobile life insurance application to a
pre-filled investment application,
streamlining the investment discussion.
We expect this tool to help our sales
representatives guide clients through
the investment decision process and
ultimately provide investment
alternatives based on the client’s
individual situation. Further, we believe
the new technology will create
efficiencies and drive long-term
productivity as well as make the ISP
business more attractive to sales
representatives who are considering
obtaining a securities license.

In addition, our publications department
produces materials to support, motivate and
inform our sales force. We sell recruiting
materials, sales brochures, business cards and
stationery and provide communications services
that include web design, print presentations,
graphic design and script writing. We also
produce a weekly mailing that includes materials
promoting our current incentives, as well as the
latest news about our product offerings.

Performance-BasedCompensation
Structure

Our commission structure is rooted in our origin
as an insurance agency. Our sales
representatives can receive compensation in
multiple ways, including:

•

sales commissions and fees based on their
personal sales, referrals, and client assets
under management;

ITEM 1. BUSINESS

•

sales commissions based on sales and
referrals by sales representatives in their
sales organizations and fees based on client
assets under management in their sales
organizations;

• bonuses and other compensation, including
equity-based compensation, generated by
their own sales performance, the aggregate
sales performance of their sales
organizations and other criteria; and

• participation in our contests and other

incentive programs.

Our compensation structure pays a commission
to the sales representative who sells the product
and to several representatives above the selling
representative within their sales organization.
With respect to term life insurance sales,
commissions are calculated based on the total
first-year premium (excluding the policy fee) for
all policies and riders up to a maximum
premium. To motivate our sales force, we
compensate sales representatives for term life
insurance product sales as quickly as possible.
We advance a majority of the insurance
commission upon the submission of a
completed application and the first month’s
premium payment. As the client makes his or her
premium payments, the commission is earned
by the sales representative and the commission
advance is recovered by the Company. If
premium payments are not made by the client
and the policy terminates, any outstanding
advance commission is charged back to the sales
representative. The chargeback, which only
occurs in the first year of a policy, would equal
that portion of the advance that was made, but
not earned, by the sales representative because
the client did not pay the full premium for the
period of time for which the advance was made
to the sales representative. Chargebacks, which
occur in the normal course of business, may be
recovered by reducing any cash amounts
otherwise payable to the sales representative.

Sales representatives and representatives above
them in their sales organizations are
contractually obligated to repay us any
commission advances that are ultimately not
earned due to the underlying policy lapsing

Primerica 2017 Annual Report

11

ITEM 1. BUSINESS

prior to the full commission being earned.
Additionally, we hold back a portion of the
commissions earned by our sales representatives
as a reserve out of which we may recover
chargebacks. The amounts held back are
referred to as deferred compensation account
commissions (“DCA commissions”). DCA
commissions are available to reduce amounts
owed to the Company by sales representatives.
DCA commissions also provide a sales
representative with a cushion against the
chargeback obligations of representatives in
their sales organization. DCA commissions,
unless applied to amounts owed, are ultimately
released to sales representatives.

We pay most term life insurance commissions
during the first policy year. One of our term
riders provides for coverage increases after the
first year. For such riders, we pay first-year and
renewal commissions only for premium
increases related to the increased coverage.
Additionally, we pay renewal commissions on
some older in-force policies. At the end of the
policy durations, we pay compensation on policy
continuations and exchanges.

For most mutual funds (non-managed
investments) and annuity products, commissions
are paid both on the sale and on the value of
assets under management and are calculated
based on the dealer reallowance and trail
compensation actually paid to us. For managed
investment products, fees earned are primarily
based on the assets under management and
represent the fee we receive as compensation
for as long as we retain the account. For our
Canadian segregated fund investment product,
we pay our sales representatives a sales
commission based on the amount invested and
a monthly fee based on clients’ asset values.

We also pay compensation to our sales force
with respect to sales of prepaid legal services
subscriptions and referrals for customers
purchasing other distributed products. Prepaid
legal services commissions are paid in fixed
amounts on the sale of the respective
subscription. Commissions related to other
distributed products are calculated based on the
type of product sold or referred.

12

Freedom Lives Here™

We pay bonuses and other incentive
compensation for the sale of certain products.
Bonuses are paid to the sales representatives
and RVPs for achieving specified production
levels for the sale of term life insurance,
investment and savings products and other
distributed products.

In addition to these methods of compensation,
we use a quarterly compensation program under
which RVPs can earn equity-based
compensation based largely on sales production.

SalesForceLicensingandSupport

The states, provinces and territories in which our
sales representatives operate generally require
our sales representatives to obtain and maintain
licenses to sell our insurance and securities
products, requiring our sales representatives to
pass applicable examinations. Our sales
representatives may also be required to maintain
licenses to sell certain of our other distributed
products. To encourage new recruits to obtain
their life insurance licenses, we either pay
directly or reimburse the sales representative for
certain licensing-related fees and expenses once
he or she passes the applicable exam and
obtains the applicable life insurance license.

To sell insurance products, our sales
representatives must be licensed by their
resident state, province or territory and by any
other state, province or territory in which they
do business. In most states, our sales
representatives must be appointed by our
applicable insurance subsidiary. Our in-house life
insurance licensing program offers new recruits
a significant number of classroom life insurance
pre-licensing courses to meet applicable state
and provincial licensing requirements and
prepares recruits to pass applicable licensing
exams.

To sell mutual funds and variable annuity
products, our U.S. sales representatives must be
registered with the Financial Industry Regulatory
Authority (“FINRA”) and hold the appropriate
license(s) designated by each state in which they
sell securities products, as well as be appointed
by the annuity underwriter in the states in which

they market annuity products. Our sales
representatives must meet all state and
regulatory requirements and be designated as
an investment advisor representative in order to
sell our managed investment products. We
contract with third-party training firms to
conduct securities license exam preparation for
our sales representatives, and we also offer
supplemental training tools.

Our Canadian sales representatives selling
mutual fund products are required to be
licensed by the securities regulators in the
provinces and territories in which they sell
mutual fund products. Our Canadian sales
representatives who are licensed to sell our
insurance products do not need any further
licensing to sell our segregated funds products.

For sales of our other distributed products,
appropriate state, provincial and territorial
licensing may be required.

SupervisionandCompliance

To ensure compliance with various federal, state,
provincial and territorial legal requirements, we
along with the RVPs share responsibility for
maintaining an overall compliance program that
involves compliance training and supporting as
well as monitoring the activities of our sales
representatives. We work with the RVPs to
develop and maintain appropriate compliance
procedures and systems.

Generally, all RVPs must obtain a principal
license (FINRA Series 26 in the United States and
Branch Manager license in Canada), and, as a
result, they assume responsibility over the
activities of their sales organizations. Additional
supervision is provided by approximately
500 Offices of Supervisory Jurisdiction (“OSJs”),
which are run by select RVPs who receive
additional compensation for assuming
responsibility for supervision and compliance
monitoring across all product lines. OSJs are
required to periodically inspect sales force field
offices and report to us any compliance issues
they observe. Our Field Supervision Department
regularly assists the OSJs and communicates
compliance requirements to them to ensure they

ITEM 1. BUSINESS

properly discharge their responsibilities. In
addition, our Compliance Department regularly
runs surveillance reports designed to monitor
the activity of our sales force and investigates
any unusual or suspicious activity identified
during these reviews or during periodic
inspections of RVP offices.

All of our sales representatives are required to
participate in our annual regulatory-required
compliance meeting, a program administered by
our senior management and our legal and
compliance staff at which we provide a
compliance training overview across all product
lines and require the completion of compliance
checklists by each of our licensed sales
representatives for each product he or she
offers. Additionally, our sales representatives
receive periodic compliance communications
regarding new compliance developments and
issues of special significance. Furthermore, the
OSJs are required to complete an annual training
program that focuses on securities compliance
and field supervision.

Our Field Audit Department regularly conducts
audits of all sales representative offices,
including scheduled and no-notice audits. The
Field Audit Department reviews all regulatory-
required records that are not maintained at our
home office. Any compliance deficiencies noted
in the audit must be corrected, and we carefully
monitor all corrective action. Audit deficiencies
are addressed through fines, reprimands,
probations and contract terminations.

OurProductOfferings

Reflecting our philosophy of helping middle-
income clients with their financial product needs
and ensuring compatibility with our distribution
model, our product offerings generally meet the
following criteria:

• Consistent with sound individual finance
principles: Products must be consistent
with good personal finance principles for
middle-income consumers, such as financial
protection, minimizing expenses,
encouraging long-term savings and
reducing debt.

Primerica 2017 Annual Report

13

ITEM 1. BUSINESS

• Designed to support multiple client

goals: Products are designed to address
and support a broad range of financial
goals rather than compete with or
cannibalize each other. For example, term
life insurance does not compete with
mutual funds because term life insurance
has no cash value or investment element.

• Ongoing needs based: Products are

generally designed to meet the ongoing
financial needs of many middle-income
consumers. This long-term approach
bolsters our relationship with our clients by
allowing us to continue to serve them as
their financial needs evolve.

We use three operating segments to organize,
evaluate and manage our business: Term Life
Insurance; Investment and Savings Products; and
Corporate and Other Distributed Products. See
“Management’s Discussion and Analysis of
Financial Condition and Results of Operations –
Results of Operations” and Note 3 (Segment and
Geographical Information) to our consolidated
financial statements included elsewhere in this
report for certain financial information regarding
our operating segments and the geographic
areas in which we operate.

The following table provides information on our
principal product offerings and the principal
sources thereof by operating segment as of
December 31, 2017.

Operating Segment
Term Life Insurance

Principal Product Offerings

Term Life Insurance

Investment and Savings

Products

Mutual Funds and
Certain Retirement Plans

Managed Investments

Variable Annuities

Fixed Indexed Annuities

Fixed Annuities

Segregated Funds

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Freedom Lives Here™

Principal Sources of Products (Applicable
Geographic Territory)

Primerica Life (U.S. (except New York), the

District of Columbia and certain territories)

NBLIC (New York)
Primerica Life Canada (Canada)
American Century Investments (U.S.)
American Funds (U.S.)
AXA Distributors, LLC (U.S.)
Franklin Templeton (U.S.)
VOYA Financial, Inc. (U.S.)
Invesco (U.S. and Canada)
Legg Mason Global Asset Management (U.S.)
Pioneer Investments (U.S.)
AGF Investments (Canada)
PFSL Fund Management Ltd. (Canada)
Mackenzie Investments (Canada)
Fidelity Investments (Canada)
Lockwood Advisors (as a program sponsor)
(U.S.)
PFS Investments Inc. (as a program sponsor)
(U.S.)
American General Life Insurance Company and
its affiliates (U.S.)
AXA Distributors, LLC (U.S.)
Brighthouse Financial, Inc. (U.S.)(2)
Lincoln National Life Insurance Company and
its affiliates (U.S.)
American General Life Insurance Company and
its affiliates (U.S.)
Lincoln National Life Insurance Company and
its affiliates (U.S.)
Universal Life Insurance Company (Puerto
Rico)
Brighthouse Financial, Inc. (U.S.)(2)
Universal Life Insurance Company (Puerto
Rico)
Primerica Life Canada (Canada)

Operating Segment

Principal Product Offerings

Corporate and Other

Distributed Products

Long-Term Care Insurance

Prepaid Legal Services
Supplemental Health and
Accidental Death &
Disability Insurance
Auto and Homeowners’
Insurance(1)
Mortgage Loans(1)
Home Automation
Solutions(1)

ITEM 1. BUSINESS

Principal Sources of Products (Applicable
Geographic Territory)

Genworth Life Insurance Company and its
affiliates (U.S.)
John Hancock Life Insurance Company and its
affiliates (U.S.)
Various insurance companies, as offered
through LTCI Partners, LLC (U.S.)
LegalShield (U.S. and Canada)
The Edge Benefits Inc. and its affiliates
(Canada)

Various insurance companies, as offered
through Answer Financial, Inc. (U.S.)
B2B Bank (Canada)
Vivint, Inc. (U.S.) and Vivint Canada, Inc.
(Canada)

(1) Referrals only.
(2) Brighthouse Financial, Inc. consists of the U.S. retail annuity business formerly owned and branded by MetLife, Inc. prior to

its becoming an independent, publicly traded company on August 4, 2017.

TermLifeInsurance

Through our three life insurance subsidiaries –
Primerica Life, NBLIC and Primerica Life Canada –
we offer term life insurance to clients in the
United States, its territories, the District of
Columbia and Canada. In 2016, the latest period
for which data is available from LIMRA, we
ranked as a leading provider of individual term
life insurance in the United States.

We believe that term life insurance is generally a
better alternative for middle-income clients than
cash value life insurance. Term life insurance
provides a guaranteed death benefit if the
insured dies during the fixed coverage period of
an in-force policy, thereby providing financial
protection for his or her named beneficiaries in
return for the periodic payment of premiums.
Term insurance products, which are sometimes
referred to as pure protection products, have no
savings or investment features. By buying term
life insurance rather than cash value life
insurance, a policyholder initially pays a lower
premium and, as a result, may have funds
available to invest for retirement and other
needs. We also believe that a person’s need for
life insurance is inversely proportional to that
person’s need for retirement savings, a concept

we refer to as the theory of decreasing
responsibility. Young adults with children, new
mortgages and other obligations need to buy
higher amounts of insurance to protect their
family from the loss of future income resulting
from the death of a primary bread winner. With
its lower initial premium, term life insurance lets
young families buy more coverage for their
premium dollar when their needs are greatest
and still have the ability to have funds for their
retirement and other savings goals.

We design our term life insurance products to
be easily understood by, and meet the needs of,
our clients. Clients purchasing our term life
insurance products generally seek stable, longer-
term income protection products for themselves
and their families. In response to this demand,
we offer term life insurance products with level-
premium coverage periods that range from 10
to 35 years and a wide range of coverage face
amounts. Additionally, certain term life insurance
policies may be customized through the
addition of riders to provide coverage for
specific protection needs, such as mortgage and
college expense protection. Policies remain in
force until the expiration of the coverage period
or until the policyholder ceases to make
premium payments and terminates the policy.

Primerica 2017 Annual Report

15

ITEM 1. BUSINESS

Premiums are guaranteed for policies issued in
the United States for the initial term period, up
to a maximum of 20 years. After 20 years, we
have the right to raise the premium, subject to
limits provided for in the applicable policy. In
Canada, the amount of the premium is
guaranteed for the entire term of the policy.

One of the innovative term life insurance
products that we offer is TermNow, our rapid
issue term life product that provides for face
amounts of $300,000 (local currency) and below.
TermNow allows a sales representative to accept
an application online or through the Primerica
App and, with the client’s permission, allows the
Company to access databases, including Medical

Information Bureau (“MIB”) data in the United
States and Canada and prescription drug and
motor vehicle records in the United States, as
part of the underwriting process. The Company
uses this data and the client’s responses to
application questions to determine any
additional underwriting requirements. Results of
these processes are reported in real time to our
underwriting system, which then determines
whether or not we should rapidly issue a policy.

The average face amount of our in-force policies
issued in 2017 was approximately $244,800. The
following table sets forth selected information
regarding our term life insurance product
portfolio:

Year ended December 31,

2017

2016

2015

312,799

298,244

260,059

$

95,635 $

89,869 $

79,111

December 31,

2017

2016

2015

2,560,334

2,489,493

2,403,713

$ 763,831 $ 728,385 $ 693,194

• observed trends in experience that we
expect to continue, such as general
mortality improvement in the general
population and better or worse policy
persistency (the period over which a policy
remains in force) due to changing economic
conditions.

Under our current underwriting guidelines, we
individually assess each insurable adult applicant
and place each applicant into a risk classification
based on current health, medical history and
other factors. Each classification (generally
preferred plus, preferred, non-tobacco and
tobacco) has specific health criteria. We may
decline an applicant’s request for coverage if his
or her health or activities create unacceptable
risks for us.

Life insurance issued:
Number of policies issued

Face amount issued (in millions)

Life insurance in force:
Number of policies in force

Face amount in force (in millions)

Pricing and Underwriting. We believe that
effective pricing and underwriting are significant
drivers of the profitability of our life insurance
business and we have established our pricing
assumptions to be consistent with our
underwriting practices. We set pricing
assumptions for expected claims, lapses and
expenses based on our experience and other
factors while also considering the competitive
environment. These other factors include:

•

expected changes from relevant experience
due to changes in circumstances, such as
(i) revised underwriting procedures affecting
future mortality and reinsurance rates,
(ii) new product features, and (iii) revised
administrative programs affecting sales
levels, expenses, and client continuation or
termination of policies; and

16

Freedom Lives Here™

Our sales representatives ask applicants a series
of “yes” or “no” questions regarding the
applicant’s medical history. We may also
consider information about the applicant from
third-party sources, such as MIB, prescription
drug databases, motor vehicle records and
physician statements. If we believe that follow
up regarding an applicant’s medical history is
warranted, we use a third-party provider and its
trained personnel to contact the applicant by
telephone to obtain a more detailed medical
history. Additionally, we may require copies of
applicants’ medical information from their
attending physicians. The report resulting from
this process is electronically transmitted to us
and is evaluated in our underwriting process. For
higher issued face amount applications,
paramedical requirements are also needed.

To accommodate the significant volume of
insurance business that we process, we and our
sales force use technology to make our
operations more efficient. We offer our sales
representatives an electronic life insurance
application that supports TermNow and other
term life insurance products. Approximately 94%
of the life insurance applications we received in
2017 were submitted electronically via
TurboApps. Our electronic life insurance
application reduces errors in submitted
applications, collects the applicant’s electronic
signatures and populates the RVP’s sales log. For
paper applications, we use our proprietary
review and screening system to automatically
screen that an application meets regulatory and
other requirements, as well as alert our
application processing staff to any deficiencies
with the application. If any deficiencies are
noted, our application processing staff contacts
the sales representative to obtain the necessary
information. Once an application is complete,
the pertinent application data is uploaded to our
life insurance administrative systems, which
manage the underwriting process by
electronically analyzing data, recommending
underwriting decisions, identifying requirements
for higher face amounts or older ages and
communicating with the sales representative and
third-party service providers.

ITEM 1. BUSINESS

Claims Management. Our insurance
subsidiaries processed over 15,600 life insurance
benefit claims in 2017 on policies underwritten
by us and sold by our sales representatives.
These claims fall into three categories: death,
waiver of premium (applicable to disabled
policyholders who purchased a rider pursuant to
which Primerica agrees to waive remaining life
insurance premiums during a qualifying
disability), or terminal illness. The claim may be
reported by our sales representative, a
beneficiary or, in the case of qualifying disability
or terminal illness, the policyholder. Following
are the benefits paid by us for each category of
claim:

Year ended December 31,

2017

2016

2015

(In thousands)
$1,388,027 $1,238,393 $1,204,629

Death

Waiver of

premium

45,146

43,168

40,528

Terminal

illness(1)

16,389

14,232

13,716

(1) We consider claims paid for terminal illness to be loans
made to the beneficiary that are repaid to us upon
death of the beneficiary from the death benefit.

In the United States, after coverage has been in
force for two years, we may not contest the
policy for misrepresentations in the application
or the suicide of the insured. In Canada, we have
a similar two-year contestability period, but we
are permitted to contest insurance fraud at any
time. As a matter of policy, we do not contest
any coverage issued by us to replace the face
amount of another insurance company’s
individual coverage to the extent the replaced
coverage would not be contestable by the
replaced company. We believe this approach
helps our sales representatives sell replacement
policies, as it reassures clients that claims made
under their replacement policies are not more
likely to be contested as to the face amount
replaced. Through our claims administration
system, we record, process and pay the
appropriate benefit for any reported claim. Our
claims system is used by our home office

Primerica 2017 Annual Report

17

ITEM 1. BUSINESS

investigators to order medical and investigative
reports from third-party providers, calculate
amounts due to the beneficiary (including
interest), and report payments to the
appropriate reinsurance providers.

Primerica Life and NBLIC regularly consult the
Social Security Administration’s Death Master
File (“Death Master File”) in accordance with
applicable state requirements. These processes
help identify potential deceased policyholders
for whom claims have not been presented in the
normal course of business. If unreported deaths
are identified, Primerica Life and NBLIC attempt
to determine if a valid claim exists, to locate
beneficiaries, and to pay benefits accordingly.
Prior to 2011, the Company did not use the
Death Master File in any aspect of its business.

Reinsurance. We use reinsurance primarily to
reduce the volatility risk with respect to
mortality. Since 1994, we have reinsured death
benefits in the United States on a first dollar
quota share yearly renewable term (“YRT”) basis.
We pay premiums to each reinsurer based on
rates in the applicable agreement.

We generally reinsure 90% of the mortality risk
for all term life insurance policies sold in the
United States, excluding coverage under certain
riders. For policies sold in Canada, we utilize a
YRT reinsurance arrangement similar to our U.S.
program. Prior to 2012, we reinsured a smaller
proportion of the face amount for policies sold
in Canada. We also reinsure substandard cases
on a facultative basis to capitalize on the
extensive experience some of our reinsurers
have with substandard cases. A substandard
case has a level of risk that is acceptable to us,
but at higher premium rates than a standard
case because of the health, habits or occupation
of the applicant.

While our reinsurance agreements have
indefinite terms, both we and our reinsurers are
entitled to discontinue any reinsurance
agreement as to future policies by giving
advance notice of 90 days to the other. Each
reinsurer’s ability to terminate coverage for
existing policies is limited to circumstances such
as a material breach of contract or nonpayment
of premiums by us. Each reinsurer has the right

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Freedom Lives Here™

to increase rates with certain restrictions. If a
reinsurer increases rates, we have the right to
immediately recapture the business. Either party
may offset any balance due from the other party.
For additional information on our reinsurance,
see Note 1 (Description of Business, Basis of
Presentation, and Summary of Significant
Accounting Policies) and Note 6 (Reinsurance) to
our consolidated financial statements included
elsewhere in this report.

Financial Strength Ratings. Ratings with
respect to financial strength are an important
factor in establishing our competitive position
and maintaining public confidence in us and our
ability to market products. Ratings organizations
review the financial performance and condition
of most insurers and provide opinions regarding
financial strength, operating performance and
ability to meet obligations to policyholders. For
additional information, see “Management’s
Discussion and Analysis of Financial Condition
and Results of Operations – Liquidity and Capital
Resources – Financial Ratings.”

InvestmentandSavingsProducts

We believe that many middle-income families
have significant unmet retirement and savings
needs. Using our FNA tool, our sales
representatives help our clients understand their
current financial situation and how they can use
time-tested financial principles, such as
prioritizing personal savings, to reach their
savings goals. Our product offerings comprise
saving and investment vehicles that seek to
meet the needs of clients in all stages of life.

Through PFS, PFS Investments, Primerica Life
Canada, PFSL Investments Canada, and our
licensed sales representatives, we distribute and
sell to our clients a variety of mutual funds,
managed investments, variable and fixed
annuities, fixed indexed annuities and
segregated funds. As of December 31, 2017,
approximately 24,340 of our sales
representatives were licensed to distribute
mutual funds in the United States (including
Puerto Rico) and Canada. As of December 31,
2017, approximately 13,610 of our sales

representatives were licensed and appointed to
distribute annuities in the United States and
approximately 11,380 of our sales
representatives were licensed to sell segregated
funds in Canada.

In the United States, clients acquire securities
products from PFS Investments in either a
brokerage or advisory relationship. In a
brokerage relationship, a PFS Investments
registered representative is required pursuant to
FINRA rules to make a suitable recommendation
for the client, but provides no ongoing
monitoring of the client’s investments. In
addition, certain recommendations may be
subject to the fiduciary rules established by the
Department of Labor (“DOL”) governing client
investments in qualified retirement plans. For its
services, PFS Investments receives an upfront
commission in connection with the sale, and a
trail commission or 12b-1 fee for the continued
servicing of the account. PFS Investments
markets mutual funds and variable annuities on
a brokerage basis. In an advisory relationship,
namely our managed investment offerings, PFS
Investments and its investment advisory
representative have a fiduciary obligation to
provide suitable initial recommendations to the
client and ongoing monitoring of the client’s
investments.

In the United States, our

Mutual Funds.
licensed sales representatives primarily distribute
mutual funds from the following select asset
management firms: American Century
Investments, American Funds, Franklin
Templeton, Invesco, Legg Mason and Pioneer.
These firms have diversified product offerings,
including domestic and international equity,
fixed-income and money market funds. Each
firm continually evaluates its fund offerings and
adds new funds on a regular basis. Additionally,
their product offerings reflect diversified asset
classes and varied investment styles. We have
selling agreements with a number of other fund
companies and we believe that, collectively,
these asset management firms provide funds
that meet the investment needs of our clients.

During 2017, four of these fund families (Legg
Mason, Invesco, American Funds and Franklin

ITEM 1. BUSINESS

Templeton) accounted for approximately 95% of
our mutual fund sales in the United States. Legg
Mason and Invesco each have large wholesaling
teams that support our sales force in distributing
their mutual fund products. Our selling
agreements with these firms all have indefinite
terms and provide for termination at will.

An affiliate of PFS Investments, Primerica
Shareholder Services, Inc. (“PSS”), provides
transfer agent services to investors who
purchase shares of mutual funds offered by
American Century Investments, Franklin
Templeton, Invesco, or Pioneer Investments
through PFS Investments. Beginning in 2018, PSS
will also provide transfer agent services to
investors who purchase shares of mutual funds
offered by Legg Mason. In exchange for these
services, PSS receives recordkeeping and
account maintenance fees from the applicable
fund company. PSS has retained BNY Mellon
Asset Servicing to perform the necessary transfer
agent services for these accounts on its
proprietary SuRPASS system. PFS Investments
serves as the Internal Revenue Service (“IRS”)
approved non-bank custodian for customers
that open individual retirement accounts (“IRA”)
(or certain other retirement accounts) with PFS
Investments and invest in shares of mutual funds
offered by American Century Investments,
Franklin Templeton, Invesco, Legg Mason or
Pioneer Investments. For these services, PFS
Investments receives an annual custodian fee.

In Canada, our sales representatives offer
Primerica-branded Concert™ Series funds, which
accounted for approximately 38% of our
Canadian mutual fund product sales in 2017.
Our Concert™ Series funds consist of six
different asset allocation funds with varying
investment objectives ranging from fixed income
to aggressive growth. Each Concert™ Series fund
is a fund of funds that allocates fund assets
among equity and income mutual funds of AGF
Investments, a leading asset management firm in
Canada. The asset allocation within each
Concert™ Series fund is determined on an
advisory contract basis by Morneau Shepell
Asset and Risk Management Ltd. The principal
non-proprietary funds that we offer our clients
in Canada are funds of AGF Investments,

Primerica 2017 Annual Report

19

ITEM 1. BUSINESS

Mackenzie Investments, and Fidelity
Investments. Sales of these non-proprietary
funds accounted for approximately 54% of
mutual fund product sales in Canada in 2017.
Like our U.S. fund family list, the asset
management partners we have chosen in
Canada have a diversified offering of equity,
fixed-income and money market funds,
including domestic and international funds with
a variety of investment styles.

A key part of our investment philosophy for our
clients is the long-term benefits of dollar cost
averaging through systematic investing. To
accomplish this, we assist our clients by
facilitating monthly contributions to their
investment account by bank draft against their
checking accounts. During the year ended
December 31, 2017, average client assets held in
individual retirement accounts in the
United States and Canada accounted for an
estimated 74% and 72% of total average client
account assets, respectively. Our individual
retirement accounts in Canada are considered
registered retirement savings plans (“RRSP”). An
RRSP is similar to a traditional IRA, in the United
States in that contributions are made to the
RRSP on a pre-tax basis and income is earned on
a tax-deferred basis. Our high concentration of
retirement plan accounts and our systematic
savings philosophy are beneficial to us as these
accounts tend to have lower redemption rates
than the industry and, therefore, generate more
recurring asset-based revenues.

Managed Investments. PFS Investments is a
registered investment advisor in the United
States, and currently offers two managed
investments programs: the Freedom Portfolios
and the Lifetime Investments Platform. The
Freedom Portfolios is a mutual fund wrap fee
advisory program with a $25,000 minimum initial
investment offering asset allocation models
managed by Lockwood Advisors, a unit of Bank
of New York Mellon. Lockwood Advisors has
discretionary authority over clients’ accounts and
provides ongoing investment advice. As a co-
sponsor of the program, PFS Investments and its
investment advisory representatives provide the
initial investment advice and receive part of the
advisory fee, which is assessed as a percentage

20

Freedom Lives Here™

of the value of the assets in the account. During
2017, we closed the Freedom Portfolios to new
accounts and we intend to close the Freedom
Portfolios to new investments in 2018.

In 2017, PFS Investments launched an expanded
managed investments platform called the
Primerica Advisors Lifetime Investments
Platform. This new platform is a robust advisory
offering designed for clients who have at least
$25,000 of investable assets, which significantly
expanded our client service capabilities and
replaced the Freedom Portfolios product line. It
provides our customers access to mutual fund
and exchange-traded fund investment models
designed and managed by several unaffiliated
investment advisers. PFS Investments, as sponsor
and portfolio manager of the program, evaluates
models for inclusion in the program and
conducts ongoing due diligence of the models
and unaffiliated investment advisers made
available through the program. TD Ameritrade
Institutional, an unaffiliated broker-dealer,
provides custody, trade execution, clearing,
settlement and other services for customer
assets invested through Lifetime Investments
Platform.

Variable Annuities. Our U.S. licensed sales
representatives also distribute variable annuities
underwritten and provided by American General
Life Insurance Company and its affiliates (“AIG”),
AXA Distributors, LLC, Lincoln National Life
Insurance Company and its affiliates (“Lincoln
National”), and Brighthouse Financial, Inc.
(“Brighthouse”). Variable annuities are insurance
products that enable our clients to invest in
accounts with attributes similar to mutual funds,
but also have benefits not found in mutual
funds, including death benefits that protect
beneficiaries from losses due to a market
downturn and income benefits that guarantee
future income payments for the life of the
policyholder(s). Each of these companies bears
the insurance risk on its variable annuities that
we distribute.

In Canada, we offer

Segregated Funds.
segregated fund products, branded as our
Common Sense Funds™, that have some of the
characteristics of our variable annuity products

distributed in the United States. Our Common
Sense Funds™ are underwritten by Primerica Life
Canada and offer our clients the ability to
participate in a diversified managed investments
program that can be opened for as little as $25.
While the assets and corresponding liability
(reserves) are recognized on our consolidated
balance sheets, the assets are held in trust for
the benefit of the segregated fund contract
owners and are not commingled with the
general assets of the Company.

There are two fund products within our
segregated funds offerings: the Asset Builder
Funds and the Strategic Retirement Income
Funds (“SRIF”). The investment objective of Asset
Builder Funds is long-term capital appreciation
combined with some guarantee of principal.
Unlike mutual funds, our Asset Builder Funds
product guarantees clients at least 75% of their
net contributions (net of withdrawals) at the
earlier of the date of their death or at the Asset
Builder Funds’ maturity date, which is selected
by the client. The portfolio consists of both
equities and fixed-income securities with the
equity component consisting of a pool of
primarily large cap Canadian and U.S. equities
and the fixed-income component consisting of
Canadian federal government zero coupon
treasuries and government-backed floating rate
notes. The portion of the Asset Builder Funds’
portfolio allocated to zero coupon treasuries are
held in sufficient quantity to satisfy the
guarantees payable at the maturity date of each
Asset Builder Fund. As a result, our potential loss
exposure is very low as it comes from the
guarantees payable upon the death of the client
prior to the maturity date.

The investment objective of the SRIF is to
provide income during retirement plus the
opportunity for modest capital appreciation. The
SRIF product guarantees clients 75% of their net
contributions (net of withdrawals) at the earlier
of the date of their death or age 100. The
portfolio consists of both equities and fixed-
income securities, with the equities consisting of
a pool of primarily large cap Canadian and U.S.
equites that are capped at 25% of the portfolio.
The balance is a fixed-income portfolio

ITEM 1. BUSINESS

consisting of investment-grade government and
corporate bonds. The high quality of the
investments and the percentage cap on equities
results in a relatively low potential loss exposure.
All accounts in the SRIF are held as Registered
Retirement Income Funds which carry
government-mandated minimum annual
withdrawals. Similar to the Asset Builder Funds,
our potential exposure for loss associated with
the SRIF is very low as its investment allocations
are conservatively aligned with the risks of the
client contracts.

With the guarantee level at 75% and in light of
the time until the scheduled maturity of our
segregated funds contracts, we currently do not
believe it is necessary to allocate any corporate
capital as reserves for segregated fund contract
benefits.

Fixed Indexed Annuities. We offer fixed
indexed annuity products in the U.S. through
Lincoln National, AIG, and Universal Life
Insurance Company (“Universal Life”) (Puerto
Rico). These products combine safety of
principal and guaranteed rates of return with
additional investment options tied to equity
market indices that allow for returns that move
based on the performance of an index. We
believe these and other fixed annuity products
give both our life and securities representatives
more ways to assist our clients with their
retirement planning needs.

Fixed Annuities. We sell fixed annuities
underwritten by Brighthouse in the U.S. Our
current offering includes a fixed premium
deferred annuity and a single premium
immediate annuity. The fixed premium deferred
annuity allows our clients to accumulate savings
on a tax deferred basis with safety of principal
and a guaranteed rate of return. The single
premium immediate annuity provides clients
with an immediate income alternative. In Puerto
Rico, we currently offer two annuity products: a
fixed annuity and a fixed bonus annuity
underwritten by Universal Life. These products
provide guarantees against loss with several
income options.

Primerica 2017 Annual Report

21

ITEM 1. BUSINESS

Investment and Savings Products
Revenue.
In the United States, we earn
revenue from our investment and savings
products business in three ways: commissions
and payments earned on the sale of such
products; fees and payments earned based upon
client asset values; and account-based revenue.
On the sale of mutual funds (not including
managed investments) and annuities, we earn a
dealer reallowance or commission on new
purchases as well as trail commissions on the
assets held in our clients’ accounts. We also
receive marketing and support fees from most
of our mutual fund and annuity providers. These
payments are typically a percentage of sales or a
percentage of the clients’ total asset values, or a
combination of both. For investments into the
Freedom Portfolios, we receive an asset-based
fee from the customer as compensation for
advisory services, as well as recordkeeping and
account maintenance fees, and marketing and
support fees from the mutual funds involved in
the program. For investments into Lifetime
Investments Platform, we receive an asset-based
fee as compensation for the advisory and other
services we provide to the program.

As the IRS approved non-bank custodian for the
funds noted above, PFS Investments receives
annual fees on a per-account basis for as long as
it services the account. As explained above, PSS
receives recordkeeping and account
maintenance fees for the transfer agent services
it provides to the five fund families noted in the
“Mutual Funds” section above. An individual
client account may include multiple fund
positions for which we earn recordkeeping fees.

Because the total amount of these fees
fluctuates with the number of such accounts and
positions within those accounts, the opening or
closing of accounts has a direct impact on our
revenues. From time to time, the fund
companies for whom we provide these services
request that accounts or positions with small
balances be closed.

In Canada, we earn revenue from the sales of
our investment and savings products in two
ways: commissions (or dealer reallowance) on
mutual fund sales and fees paid based upon

22

Freedom Lives Here™

clients’ asset values (mutual fund trail
commissions and advisory fees from segregated
funds and Concert™ Series funds). On
segregated funds, we also earn deferred sales
charges for early withdrawals at an annual
declining rate within seven years of an investor’s
original contribution.

OtherDistributedProducts

We distribute other products, including prepaid
legal services, auto and homeowners’ insurance
referrals, long-term care insurance, and home
automation solutions. In Canada, we also offer
mortgage loan referrals and insurance offerings
for small businesses. While some of these
products are Primerica-branded, all of them are
underwritten or otherwise provided by a third
party.

We offer our U.S. and Canadian clients a
Primerica-branded prepaid legal services
program on a subscription basis that is
underwritten and provided by LegalShield. The
prepaid legal services program offers a network
of attorneys in each state, province or territory
to assist subscribers with legal matters such as
drafting wills, living wills and powers of attorney,
trial defense and motor vehicle-related matters.
We receive a commission based on our sales of
these subscriptions.

We have an arrangement with Answer Financial,
Inc. (“Answer Financial”), an independent
insurance agency, whereby our U.S. sales
representatives refer clients to Answer Financial
to receive multiple, competitive auto and
homeowners’ insurance quotes. Answer
Financial’s comparative quote process allows
clients to easily identify the underwriter that is
most competitively priced for their type of risk.
We receive commissions based on completed
auto and homeowners’ placement of insurance
and pay our sales representatives a flat referral
fee for each completed application.

We have an arrangement with LTCI Partners, LLC
(“LTCI Partners”), an independent brokerage
general agency specializing in long-term care
insurance, whereby our U.S. sales representatives
refer clients to LTCI Partners to receive a

long-term care insurance quote. Many of these
policies are underwritten and provided by
Genworth Life Insurance Company and its
affiliates and some by various other insurance
providers. We receive commissions based on the
annualized premium of placed and taken
policies.

We have an arrangement with Vivint, Inc.
(“Vivint”), a company that offers homeowners in
the U.S. and many provinces in Canada a
comprehensive suite of products and services to
protect and remotely control, monitor and
manage their homes using any Internet-
connected smart device. We receive
commissions based on referrals that result in a
subscription to Vivint’s home services and pay
our sales representatives a referral fee for each
such subscription.

In Canada, we have a referral program for
mortgage loan products offered by a third-party
lender, B2B Bank. Due to regulatory
requirements, our sales representatives in
Canada only refer clients to the lender and are
not involved in the loan application and closing
process. We receive referral fees based on the
funded loan amount and, in turn, pay a
commission to our sales representatives.

In Canada, we offer insurance products,
including supplemental medical and dental,
accidental death, and disability, to small
businesses. These insurance products are
underwritten and provided by The Edge Benefits
Inc. and its affiliates. We receive a commission
based on our sales of these policies.

Prior to 2015, we offered student life insurance
underwritten through NBLIC, which was
distributed solely by outside third parties. In
2014, NBLIC ceased the marketing and
underwriting of new student life insurance
policies. NBLIC continues to administer the
existing block of student life business, as well as
other closed blocks of insurance that were
discontinued several years ago.

Regulation

ITEM 1. BUSINESS

administrative determinations, court decisions
and similar constraints. The purpose of the laws
and regulations affecting our business is
primarily to protect our clients and other
consumers. Many of the laws and regulations to
which we are subject are regularly re-examined,
and existing or future laws and regulations may
become more restrictive or otherwise adversely
affect our operations.

Regulatory authorities periodically make
inquiries regarding compliance by us and our
subsidiaries with insurance, securities and other
laws and regulations regarding the conduct of
our insurance and securities businesses. At any
given time, a number of financial or market
conduct examinations of our subsidiaries may be
ongoing. We cooperate with such inquiries and
take corrective action when warranted.

Regulation of Our Insurance
Business. Primerica Life, as a Tennessee-
domiciled insurer, is regulated by the Tennessee
Department of Commerce and Insurance and is
licensed to transact business in the United States
(except New York), the District of Columbia and
certain U.S. territories. Prior to Primerica Life’s
re-domestication to Tennessee in December
2017, Primerica Life was a Massachusetts-
domiciled life insurance underwriting company.
NBLIC, as a New York domestic insurer and a
wholly owned subsidiary of Primerica Life, is
regulated by the New York State Department of
Financial Services (“NYDFS”) and is licensed to
transact business in all 50 U.S. states, the District
of Columbia and the U.S. Virgin Islands.

State insurance laws and regulations regulate all
aspects of our U.S. insurance business. Such
regulation is vested in state agencies having
broad administrative and, in some instances,
discretionary power dealing with many aspects
of our business, which may include, among other
things, premium rates and increases thereto,
reserve requirements, marketing practices,
advertising, privacy, policy forms, reinsurance
reserve requirements, acquisitions, mergers, and
capital adequacy.

Our business is subject to extensive laws and
governmental regulations, including

Our U.S. insurance subsidiaries are required to
file certain annual, quarterly and periodic reports

Primerica 2017 Annual Report

23

ITEM 1. BUSINESS

with the supervisory agencies in the jurisdictions
in which they do business, and their business
and accounts are subject to examination by such
agencies at any time. These examinations
generally are conducted under National
Association of Insurance Commissioners (“NAIC”)
guidelines. Under the rules of these jurisdictions,
insurance companies are examined periodically
(generally every three to five years) by one or
more of the supervisory agencies on behalf of
the states in which they do business. Our most
recent examinations of the financial condition
and affairs of Primerica Life and NBLIC, as well as
Peach Re, Inc. (“Peach Re”) and Vidalia Re, Inc.
(“Vidalia Re”), special purpose financial captive
insurance companies and wholly owned
subsidiaries of Primerica Life, performed by the
respective domiciliary state insurance
department at the time of the exams, were
completed during 2016 with no material findings
or recommendations noted.

Primerica Life Canada is federally incorporated
and provincially licensed and is required to file
periodic reports with Canadian regulatory
agencies. It transacts business in all Canadian
provinces and territories. Primerica Life Canada
is regulated federally by the Office of the
Superintendent of Financial Institutions Canada
(“OSFI”) and provincially by the Superintendents
of Insurance for each province and territory.
Canadian federal and provincial insurance laws
regulate all aspects of our Canadian insurance
business. OSFI regulates insurers’ corporate
governance, financial and prudential oversight,
and regulatory compliance, while provincial and
territorial regulators oversee insurers’ market
conduct practices and related compliance.

Our Canadian insurance subsidiary files quarterly
and annual financial statements prepared in
accordance with International Financial
Reporting Standards (“IFRS”) and other locally
accepted standards with OSFI in compliance with
legal and regulatory requirements. OSFI
conducts periodic detailed examinations of
insurers’ business and financial practices,
including the control environment, internal and
external auditing and minimum capital
adequacy, surpluses and related testing,
legislative compliance and appointed actuary

24

Freedom Lives Here™

requirements. These examinations also address
regulatory compliance with anti-money
laundering practices, outsourcing, related-party
transactions, privacy and corporate governance.
Provincial regulators conduct periodic market
conduct examinations of insurers doing business
in their jurisdiction.

In addition to federal and provincial oversight,
Primerica Life Canada is also subject to the
guidelines set out by the Canadian Life and
Health Insurance Association (“CLHIA”). CLHIA is
an industry association that works closely with
federal and provincial regulators to establish
market conduct guidelines and sound business
and financial practices addressing matters such
as sales representative suitability and screening,
insurance illustrations and partially guaranteed
savings products.

The laws and regulations governing our U.S. and
Canadian insurance businesses include
numerous provisions governing the marketplace
activities of insurers, including policy filings,
payment of insurance commissions, disclosures,
advertising, product replacement, sales and
underwriting practices and complaints and
claims handling. The state insurance regulatory
authorities in the United States and the federal
and provincial regulators in Canada generally
enforce these provisions through periodic
market conduct examinations.

In addition, most U.S. states and Canadian
provinces and territories, as well as the Canadian
federal government, have laws and regulations
governing the financial condition of insurers,
including standards of solvency, types and
concentration of investments, establishment and
maintenance of reserves, reinsurance and
requirements of capital adequacy. As discussed
previously, U.S. state insurance law and Canadian
provincial insurance law also require certain
licensing of insurers and their agents.

Insurance Holding Company Regulation;
Limitations on Dividends. The states in which
our U.S. insurance subsidiaries are domiciled
have enacted legislation and adopted
regulations regarding insurance holding
company systems. These laws require
registration of, and periodic reporting by,

insurance companies domiciled within the
jurisdiction that control, or are controlled by,
other corporations or persons so as to constitute
an insurance holding company system. These
laws also affect the acquisition of control of
insurance companies as well as transactions
between insurance companies and companies
controlling them.

The Parent Company is a holding company that
has no significant operations. Our primary asset
is the capital stock of our subsidiaries, and our
primary liability is $375.0 million in principal
amount of senior unsecured notes (the “Senior
Notes”). As a result, we depend on dividends or
other distributions from our insurance and other
subsidiaries as the principal source of cash to

ITEM 1. BUSINESS

meet our obligations, including the payment of
interest on, and repayment of, principal of any
debt obligations.

The states in which our U.S. insurance
subsidiaries are domiciled impose certain
restrictions on our insurance subsidiaries’ ability
to pay dividends to us. In Canada, dividends can
be paid subject to the paying insurance
company’s continuing compliance with
regulatory requirements and upon notice to
OSFI. We determine the dividend capacity of our
insurance subsidiaries using statutory
accounting principles (“SAP”) promulgated by
the NAIC in the United States and using IFRS in
Canada.

The following table sets forth the amount of cash and securities dividends paid or payable by our
insurance subsidiaries:

Primerica Life

Primerica Life Canada

For additional information on dividend capacity
and restrictions, see Note 15 (Statutory
Accounting and Dividend Restrictions) to our
consolidated financial statements included
elsewhere in this report.

Policy and Contract Reserve Sufficiency
Analysis. Under the laws and regulations of
their jurisdictions of domicile, our U.S. insurance
subsidiaries are required to conduct annual
analyses of the sufficiency of their life insurance
statutory reserves. In addition, other U.S.
jurisdictions in which our U.S. subsidiaries are
licensed may have certain reserve requirements
that differ from those of their domiciliary
jurisdictions. In each case, a qualified actuary
must submit an opinion that states that the
aggregate statutory reserves, when considered
in light of the assets held with respect to such
reserves, make good and sufficient provision for
the associated contractual obligations and
related expenses of the insurer. If such an
opinion cannot be provided, then the affected
insurer must set up additional reserves by

Year ended December 31,

2017

2016

2015

$138,000

(In thousands)
$94,700

$45,600

22,924

22,342

16,950

moving funds from surplus. Our U.S. insurance
subsidiaries most recently submitted these
opinions without qualification to applicable
insurance regulatory authorities.

Primerica Life Canada is also required to conduct
regular analyses of the sufficiency of its life
insurance statutory reserves. Life insurance
reserving and reporting requirements are
completed by Primerica Life Canada’s appointed
actuary. Materials provided by the appointed
actuary are filed with OSFI as part of our annual
filing and are subject to OSFI’s review. Based
upon this review, OSFI may institute remedial
action against Primerica Life Canada as OSFI
deems necessary. Primerica Life Canada has not
been subject to any such remediation or
enforcement by OSFI.

Surplus and Capital Requirements. U.S.
insurance regulators have the discretionary
authority, in connection with the ongoing
licensing of our U.S. insurance subsidiaries, to
limit or prohibit the ability of an insurer to issue
new policies if, in the regulators’ judgment, the

Primerica 2017 Annual Report

25

ITEM 1. BUSINESS

insurer is not maintaining a minimum amount of
surplus or is in hazardous financial condition.
Insurance regulators may also limit the ability of
an insurer to issue new life insurance policies
and annuity contracts above an amount based
upon the face amount and premiums of policies
of a similar type issued in the prior year. We do
not believe that the current or anticipated levels
of statutory surplus of our U.S. insurance
subsidiaries present a material risk that any such
regulator would limit the amount of new policies
that our U.S. insurance subsidiaries may issue.

The NAIC has established risk-based capital
(“RBC”) standards for U.S. life insurance
companies, as well as a model act to be applied
at the state level. The model act provides that
life insurance companies must submit an annual
RBC report to state regulators reporting their
RBC based upon four categories of risk: asset
risk, insurance risk, interest rate risk and business
risk. For each category, the capital requirement
is determined by applying factors to various
asset, premium and reserve items, with the
factor being higher for those items with greater
underlying risk and lower for less risky items. The
formula is intended to be used by insurance
regulators as an early warning tool to identify
possible weakly capitalized companies for
purposes of initiating further regulatory action. If
an insurer’s RBC falls below specified levels, then
the insurer would be subject to different degrees
of regulatory action depending upon the level.
These actions range from requiring the insurer
to propose actions to correct the capital
deficiency to placing the insurer under
regulatory control.

In Canada, OSFI has authority to request an
insurer to enter into a prudential agreement
implementing measures to maintain or improve
the insurer’s safety and soundness. OSFI also
may issue orders to an insurer directing it to
refrain from unsafe or unsound practices or to
take action to remedy financial concerns. OSFI
has neither requested that Primerica Life Canada
enter into any prudential agreement nor has
OSFI issued any order against Primerica Life
Canada.

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Freedom Lives Here™

In Canada, OSFI oversees an insurer’s minimum
capital requirement and determines the sum of
capital requirements for five categories of risk:
asset default risk, mortality/morbidity/lapse risks,
changes in interest rate environment risk,
segregated funds risk and foreign exchange risk.

NAIC Pronouncements and Reviews. The NAIC
promulgates model insurance laws and
regulations for adoption by the states in order to
standardize insurance industry accounting and
reporting guidance. Although many state
regulations emanate from NAIC model statutes
and pronouncements, SAPs continue to be
established by individual state laws, regulations
and permitted practices. Certain changes to
NAIC model statutes and pronouncements,
particularly as they affect accounting issues, may
take effect automatically without affirmative
action by a given state. With respect to some
financial regulations and guidelines, non-
domiciliary states sometimes defer to the
interpretation of the insurance department of
the state of domicile. However, neither the
action of the domiciliary state nor the action of
the NAIC is binding on a non-domiciliary state.
Accordingly, a non-domiciliary state could
choose to follow a different interpretation.

The NAIC has established guidelines to assess
the financial strength of insurance companies for
U.S. state regulatory purposes. The NAIC
conducts annual reviews of the financial data of
insurance companies primarily through the
application of 12 financial ratios prepared on a
statutory basis. The annual statements are
submitted to state insurance departments to
assist them in monitoring insurance companies
in their state.

Statutory Accounting Principles. SAP is a basis
of accounting developed by U.S. insurance
regulators to monitor and regulate the solvency
of insurance companies. In developing SAP,
insurance regulators were primarily concerned
with evaluating an insurer’s ability to pay all of
its current and future obligations to
policyholders. As a result, statutory accounting
focuses on conservatively valuing the assets and
liabilities of insurers, generally in accordance

with standards specified by the insurer’s
domiciliary jurisdiction. Uniform statutory
accounting practices are established by the NAIC
and generally adopted by regulators in the
various U.S. jurisdictions. These accounting
principles and related regulations determine,
among other things, the amounts our insurance
subsidiaries may ultimately pay to us as
dividends, and they differ in many instances
from U.S generally accepted accounting
principles (“U.S. GAAP”), which are designed to
measure a business on a going-concern basis.
Under U.S. GAAP, certain expenses are
capitalized when incurred and then amortized
over the life of the associated policies. The
valuation of assets and liabilities under U.S.
GAAP is based in part upon best estimate
assumptions made by the insurer. U.S. GAAP-
basis stockholders’ equity represents the
ownership interest in the U.S. GAAP-measured
net assets held by stockholders. As a result, the
values for assets, liabilities and equity reflected
in financial statements prepared in accordance
with U.S. GAAP will be different from those
reflected in financial statements prepared under
SAP.

State Insurance Guaranty Funds Laws. Under
most state insurance guaranty fund laws,
insurance companies doing business therein can
be assessed up to prescribed limits for
policyholder losses incurred by insolvent
companies. Most insurance guaranty fund laws
currently provide that an assessment may be
excused or deferred if it would threaten an
insurer’s own financial strength. In addition,
assessments may be partially offset by credits
against future state premium taxes.

Other Regulatory Changes.
From time to time,
various jurisdictions make changes to the state
or provincial licensing examination process that
may make it more difficult for our sales
representatives to obtain their life insurance
licenses. Likewise, FINRA is restructuring its
representative-level qualification examination
program that marks a conceptual change from
FINRA’s current securities examination program.
The new exam structure is scheduled to go into
effect in October 2018. While the objective of
the new program is to improve efficiencies, if the

ITEM 1. BUSINESS

changes create barriers to entry that are not
relevant to assessing an applicant’s competence,
the costs significantly increase, or the program is
implemented without an adequate period, the
restructured program could result in a decrease
in the number of registrants obtaining their
securities licenses in the United States. For more
information, see “Risk Factors.”

Regulation of Our Investment and Savings
Products Business. PFS Investments is
registered with, and regulated by, FINRA and the
Securities and Exchange Commission (“SEC”). It is
subject to regulation by the Municipal Securities
Rulemaking Board (the “MSRB”) with respect to
529 plans, by the DOL with respect to certain
retirement plans, and by state securities
agencies. PFS Investments operates as an
introducing broker-dealer and is registered in all
50 U.S. states and certain territories and with the
SEC. As such, it performs a review of investment
recommendations made by our representatives
in the account opening process, in accordance
with FINRA requirements, but it does not hold
client accounts.

PFS Investments is required to file monthly
reports as well as annual audited financial
statements with the SEC pursuant to Section 17
of the Securities Exchange Act of 1934, as
amended (“Exchange Act”), and Rule 17a-5
thereunder. As part of filing these reports, PFS
Investments is subject to minimum net capital
requirements, as mandated by Rule 15c3-1 of
the Exchange Act.

The SEC rules and regulations that currently
apply to PFS Investments and our registered
representatives generally require that we make
suitable investment recommendations to our
customers and disclose conflicts of interest that
might affect the recommendations or advice we
provide. The Dodd-Frank Wall Street Reform and
Consumer Protection Act of 2010 (the “Dodd-
Frank Act”) gave the SEC the power to impose
on broker-dealers a heightened standard of
conduct (fiduciary duty) that is currently
applicable only to investment advisors. As
required by the Dodd-Frank Act, in January
2011, the SEC staff submitted a report to
Congress in which it recommended that the SEC

Primerica 2017 Annual Report

27

ITEM 1. BUSINESS

adopt a fiduciary standard of conduct for
broker-dealers that is uniform with that of
investment advisors. The SEC has announced
that it is working on a proposed rule with
respect to a uniform standard of conduct.

PFS Investments is also approved as a non-bank
custodian under IRS regulations and, in that
capacity, may act as a custodian or trustee for
certain retirement accounts. Our sales
representatives who sell securities products
through PFS Investments are required to be
registered representatives of PFS Investments.
All aspects of PFS Investments’ business are
regulated, including sales methods and charges,
trade practices, the use and safeguarding of
customer securities, capital structure,
recordkeeping, conduct and supervision of its
independent salespeople.

PFS Investments is also an SEC-registered
investment advisor and, under the name
Primerica Advisors, offers managed investment
programs. In most states, our representatives are
required to obtain an additional license to offer
these programs.

PSS is registered with the SEC as a transfer agent
and, accordingly, is subject to SEC rules and
examinations. Acting in this capacity, PSS and
third-party vendors employed by PSS are
responsible for certain client investment account
shareholder services.

On April 8, 2016, the DOL published a final
regulation (“the DOL Fiduciary Rule”), which
more broadly defines the circumstances under
which a person or entity may be considered a
fiduciary for purposes of the prohibited
transaction rules of the Employee Retirement
Income Security Act (“ERISA”) and the Internal
Revenue Code (“IRC”). In connection with the
DOL Fiduciary Rule, the DOL also issued new
exemptions and amended several existing
exemptions. On February 3, 2017, the President
of the United States issued a memorandum
directing the DOL to review the DOL Fiduciary
Rule and the exemptions to determine whether
they should be revised or rescinded. The DOL
Fiduciary Rule and transitional exemptions
became applicable on June 9, 2017, with the

28

Freedom Lives Here™

final exemptions scheduled to go into effect on
July 1, 2019. The period from June 9, 2017 to
July 1, 2019 is referred to as the “Transition
Period.” The DOL has stated that it is conducting
the mandated review and will make the
determinations directed by the President’s
memorandum during the Transition Period.

PFSL Investments Canada is a mutual fund
dealer registered with and regulated by the
Mutual Fund Dealers Association of Canada (the
“MFDA”), the national self-regulatory
organization for the distribution side for the
Canadian mutual fund industry. It is also
registered with provincial and territorial
securities commissions throughout Canada. As a
registered mutual fund dealer, PFSL Investments
Canada performs the suitability review of mutual
fund investment recommendations, and like our
U.S. broker-dealer, it does not hold client
accounts.

PFSL Investments Canada is required to file
monthly and annual financial statements and
reports with the MFDA that are prepared to
comply with the prescribed MFDA reporting
requirements. The MFDA has established a risk
adjusted capital standard for mutual fund
dealers. Its formula is designed to provide
advance warning of a member encountering
difficulties. If a mutual fund dealer falls below
specified levels then restrictions would apply
until rectified, including not being able to act on
certain matters without prior written consent
from the MFDA.

PFSL Investments Canada sales representatives
are required to be registered in the provinces
and territories in which they do business,
including regulation by the Autorité des marchés
financiers in Quebec, and are also subject to
regulation by the MFDA. These regulators have
broad administrative powers, including the
power to limit or restrict the conduct of our
business and impose censures or fines for failure
to comply with the law or regulations.

PFSL Fund Management in Canada is registered
as an Investment Fund Manager in connection
with our Concert™ Series mutual funds and is
regulated by provincial securities commissions.

PFSL Fund Management is required to file
quarterly and annual financial statements with
the Ontario Securities Commission (“OSC”)
prepared to meet the requirements of National
Instrument 31-103, Registration Requirements,
Exemptions and Ongoing Registrant Obligations,
based on the financial reporting framework
specified in National Instrument 52-107,
Acceptable Accounting Principles and Auditing
Standards. PFSL Fund Management is required
to maintain a minimum level of capital and file
its quarterly and annual calculation of excess
working capital with the OSC. As an investment
fund manager, PFSL Fund Management is
required to file periodic reports with provincial
and territorial securities commissions
throughout Canada for its Concert™ Series
mutual funds. Such reports include semi-annual
and annual financial statements prepared in
accordance with IFRS.

As the segregated funds are separate accounts
of Primerica Life Canada, the segregated funds
are also regulated by OSFI and included as part
of the quarterly and annual financial statement
filings for Primerica Life Canada. In addition, the
segregated funds are also subject to the
guidelines set out by the CLHIA.

Other Laws and Regulations. The USA Patriot
Act of 2001 (the “Patriot Act”) contains anti-
money laundering and financial transparency
laws and mandates the implementation of
various regulations applicable to broker-dealers
and other financial services companies, including
insurance companies. The Patriot Act seeks to
promote cooperation among financial
institutions, regulators and law enforcement
entities in identifying parties that may be
involved in terrorism or money laundering.

U.S. federal and state laws and regulations
require financial institutions, including insurance
companies, to protect the security and
confidentiality of consumer financial information
and to notify consumers about their policies and
practices relating to their collection and
disclosure of consumer information and their
policies relating to protecting the security and
confidentiality of that information.

ITEM 1. BUSINESS

Similarly, federal and state laws and regulations
also govern the disclosure and security of
consumer health information. In particular,
regulations promulgated by the U.S. Department
of Health and Human Services regulate the
disclosure and use of protected health
information by health insurers and others
(including certain life insurers), the physical and
procedural safeguards employed to protect the
security of that information and the electronic
storage and transmission of such information.
Congress and state legislatures are expected to
consider additional legislation relating to privacy
and other aspects of consumer information.

The Financial Consumer Agency of Canada
(“FCAC”), a Canadian federal regulatory body, is
responsible for ensuring that federally regulated
financial institutions, which include Primerica Life
Canada and PFSL Investments Canada, comply
with federal consumer protection laws and
regulations, voluntary codes of conduct and
their own public commitments. The Financial
Transactions and Reports Analysis Centre of
Canada (“FINTRAC”) is Canada’s financial
intelligence unit. Its mandate includes ensuring
that entities subject to the Proceeds of Crime
(Money Laundering) and Terrorist Financing Act
comply with reporting, recordkeeping and other
obligations under that act. We are also subject
to privacy laws under the jurisdiction of federal
and provincial privacy commissioners, anti-
money laundering laws enforced by FINTRAC
and OSFI, and the consumer complaints
provisions of federal insurance laws under the
mandate of the FCAC, which requires insurers to
belong to a complaints ombud-service and file a
copy of their complaints handling policy with the
FCAC.

SegmentFinancialandGeographic
Disclosures

We have two primary operating segments –
Term Life Insurance and Investment and Savings
Products. The Term Life Insurance segment
includes underwriting profits on our in-force
book of term life insurance policies, net of
reinsurance, which are underwritten by our life

Primerica 2017 Annual Report

29

ITEM 1. BUSINESS

insurance company subsidiaries. The Investment
and Savings Products segment includes mutual
funds, managed investments and annuities
distributed through licensed broker-dealer
subsidiaries and includes segregated funds, an
individual annuity savings product that we
underwrite in Canada through Primerica Life
Canada. We also have a Corporate and Other
Distributed Products segment, which consists of
the majority of net investment income earned by
our invested asset portfolio, realized gains and
losses on invested assets, interest expense on
notes payable, redundant reserve financing
transactions and our revolving credit facility, and
revenues and expenses related to the
distribution of non-core products.

See “Management’s Discussion and Analysis of
Financial Condition and Results of Operations –
Results of Operations” and Note 3 (Segment and
Geographical Information) to our consolidated
financial statements included elsewhere in this
report for more information concerning our
domestic and international operations and our
operating segments.

For information on risks relating to our Canadian
operations, see “Risk Factors” and “Quantitative
and Qualitative Information About Market
Risks – Canadian Currency Risk.”

Competition

We operate in a highly competitive environment
with respect to the sale of financial products and
for retaining our more productive sales
representatives. Because we offer several
different financial products, we compete directly
with a variety of financial institutions, such as
insurance companies and brokers, banks, finance
companies, credit unions, broker-dealers, mutual
fund companies and other financial products
and services companies.

Competitors with respect to our term life
insurance products consist both of stock and
mutual insurance companies, as well as other
financial intermediaries. Competitive factors
affecting the sale of life insurance products
include the level of premium rates, benefit

30

Freedom Lives Here™

features, risk selection practices, compensation
of sales representatives and financial strength
ratings from ratings agencies such as A.M. Best.

In offering our securities products, our sales
representatives compete with a range of other
advisors, broker-dealers and direct channels,
including wirehouses, regional broker-dealers,
independent broker-dealers, insurers, banks,
asset managers, registered investment advisors,
mutual fund companies and other direct
distributors. The mutual funds that we offer face
competition from other mutual fund families and
alternative investment products, such as
exchange-traded funds, while our managed
investment programs compete with other fee-
based advisory services offered by financial
services firms. Our annuity products compete
with products from numerous other companies.
Competitive factors affecting the sale of annuity
products include price, product features,
investment performance, commission structure,
perceived financial strength, claims-paying
ratings, service, and distribution capabilities.

InformationTechnologyand
InformationSecurity

Primerica has built a sophisticated set of
information technology platforms to support our
clients, operations and sales force. Located at
our main campus in Duluth, Georgia, our data
center houses an enterprise-class IBM
mainframe that serves as the repository for all
client and sales force data and operates as a
database server for our distributed environment.
This infrastructure also supports a combination
of local and remote recovery solutions that are
continually tested to ensure the Company can
resume business in the event of a disaster. Our
business applications, many of which are
proprietary, are supported by experienced
application developers and data center staff at
our main campus. Our information security
teams provide internal services that include
project consulting, threat assessments and
management, application and infrastructure
assessments, secure configuration management,
and information security administration.

The Company has developed a comprehensive
information security risk management program
and policies governing privacy and data
protection that apply to all business lines and
subsidiaries. The Company performs recurring
internal and external audits, and has arranged
for regular professional penetration tests of our
cybersecurity and information security programs.
Employees receive regular alerts advising them
of the most relevant data security risks as well as
privacy-related risks and procedures and they
are subject to quarterly phishing tests followed
by further training as needed. The reporting of
these risks and assessments is ongoing to senior
management and to our Board of Directors. In
connection with new cybersecurity regulations
issued by the NYDFS, we developed a special
cybersecurity program for New York licensees
that includes information security, compliance
training, and incident response planning. As part
of the program, we completed a comprehensive
cybersecurity risk assessment, which we will
update annually.

We adopted a new Incident Response Plan
(“Plan”) in August 2016. Under this Plan, our
Incident Response Team consists of employees
from our information security, legal, compliance,
public relations, and business teams. This Plan is
designed to help Primerica identify and
promptly respond to information security
incidents, contain, eradicate and recover from
such incidents, notify affected parties and, where
appropriate, notify government and regulatory
authorities. This plan documents the roles and
responsibilities of Primerica personnel and third-
party vendors in responding to information
security incidents, including when and to whom
incidents should be reported based on level of
severity. On a semi-annual basis, the team
undertakes facilitator-led trainings and
simulations of information security incidents. We
have also purchased cyber insurance coverage,
which became effective in January 2017.

Employees

As of December 31, 2017, we had 1,856 full-time
employees in the United States and 248 full-time
employees in Canada. In addition, as of

ITEM 1. BUSINESS

December 31, 2017, we had 534 on-call
employees in the United States and 80 on-call
employees in Canada who provided services on
an as-needed hourly basis. None of our
employees is a member of any labor union, and
we have never experienced any business
interruption as a result of any labor disputes.

AvailableInformation

We make available free of charge on our website
(www.primerica.com) our annual reports on
Form 10-K, quarterly reports on Form 10-Q,
current reports on Form 8-K, and amendments
to those reports filed or furnished pursuant to
Section 13(a) or 15(d) of the Exchange Act as
soon as reasonably practicable upon filing such
information with, or furnishing it to, the SEC.
Information included on our website is not
incorporated by reference into this report. The
Company’s reports are also available at the SEC’s
Public Reference Room at 100 F. Street, NE,
Washington, DC 20549, on the SEC’s website at
www.sec.gov, or by calling the SEC at
1-800-SEC-0330.

ITEM 1A.

RISK FACTORS.

RisksRelatedtoOurDistribution
Structure

Our failure to continue to attract new
recruits, retain sales representatives or
license or maintain the licensing of our
sales representatives would materially
adversely affect our business, financial
condition and results of operations.

New sales representatives provide us with access
to new clients, enable us to increase sales and
provide the next generation of successful sales
representatives. As is typical with distribution
businesses, we experience a high rate of
turnover among our part-time sales
representatives, which requires us to attract,
retain and motivate a large number of sales
representatives. Recruiting is performed by our
current sales representatives, and the
effectiveness of recruiting is generally

Primerica 2017 Annual Report

31

ITEM 1A. RISK FACTORS

dependent upon our reputation as a provider of
a rewarding and potentially lucrative income
opportunity, as well as the general competitive
and economic environment. Whether recruits are
motivated to complete their training and
licensing requirements and commit to selling
our products is largely dependent upon the
effectiveness of our compensation and
promotional programs, as well as the
competitiveness of such programs compared
with other companies, including other part-time
business opportunities and our recruits’ desire to
help middle-income families in their
communities become educated about their
finances and assist them in identifying products
that provide income protection and savings
opportunities.

If our new business opportunities and products
do not generate sufficient interest to attract new
recruits, motivate them to become licensed sales
representatives and maintain their licenses, and
incentivize them to sell our products and recruit
other new sales representatives, our business
would be materially adversely affected.

Certain key RVPs have large sales organizations
that include thousands of sales representatives.
These key RVPs are responsible for attracting,
motivating, supporting and assisting the sales
representatives in their sales organizations. The
loss of one or more key RVPs together with a
substantial number of their sales representatives
for any reason could materially adversely affect
our financial results and could impair our ability
to attract new sales representatives.

Furthermore, if we or any other businesses with
a similar distribution structure engage in
practices resulting in increased negative public
attention for our business model, the resulting
reputational challenges could adversely affect
our ability to attract new recruits. Companies
such as ours that use independent agents to sell
directly to customers can be the subject of
negative commentary on website postings,
social media and other non-traditional media.
This negative commentary can spread inaccurate
or incomplete information about distribution
companies in general or our company in

32

Freedom Lives Here™

particular, which can make our recruiting more
difficult.

From time to time, various jurisdictions make
changes to the state or provincial licensing
examination process that may make it more
difficult for our sales representatives to obtain
their life insurance licenses. Likewise, FINRA has
announced a restructuring of its representative-
level qualification examination program set for
implementation in October 2018 that marks a
conceptual change from FINRA’s current
securities examination program. While the
objective of the new program is to improve
efficiencies, if the changes create barriers to
entry that are not relevant to assessing an
applicant’s competence, the costs significantly
increase, or the program is implemented without
adequate transitions, the restructured program
could result in a decrease in the number of
registrants obtaining their securities licenses in
the United States.

There are a number of laws and
regulations that could apply to our
distribution model, which could require us
to modify our distribution structure.

In the past, certain distribution models that use
independent agents to sell directly to customers
have been subject to challenge under various
laws, including laws relating to business
opportunities, franchising and unfair or
deceptive trade practices.

In general, state business opportunity and
franchise laws in the United States prohibit sales
of business opportunities or franchises unless
the seller provides potential purchasers with a
pre-sale disclosure document that has first been
filed with a designated state agency and grants
purchasers certain legal recourse against sellers
of business opportunities and franchises. Certain
Canadian provinces have enacted legislation
dealing with franchising, which typically requires
mandatory disclosure to prospective franchisees.

We have not been, and are not currently, subject
to business opportunity laws because the
amounts paid by our new representatives to us:
(i) are less than the minimum thresholds set by

many state and provincial statutes and (ii) are
not fees paid for the right to participate in a
business, but rather are for bona fide expenses
such as state and provincial-required insurance
examinations and pre-licensing training. We
have not been, and are not currently, subject to
franchise laws for similar reasons. However,
there is a risk that a governmental agency or
court could disagree with our assessment or that
these laws and regulations could change. In
addition, although we do not believe that the
Federal Trade Commission (“FTC”)‘s Business
Opportunity Rule applies to our company, it
could be interpreted in a manner inconsistent
with our interpretation. Becoming subject to
business opportunity or franchise laws or
regulations could require us to provide
additional disclosures and regulate the manner
in which we recruit our sales representatives that
may increase the expense of, or adversely
impact our recruitment of new sales
representatives.

There are various laws and regulations that
prohibit fraudulent or deceptive schemes known
as pyramid schemes. In general, a pyramid
scheme is defined as an arrangement in which
new participants are required to pay a fee to
participate in the organization and then receive
compensation primarily for recruiting other
persons to participate, either directly or through
sales of goods or services that are merely
disguised payments for recruiting others. The
application of these laws and regulations to a
given set of business practices is inherently fact-
based and, therefore, is subject to interpretation
by applicable enforcement authorities. Our sales
representatives are paid commissions and other
remuneration based on sales of our products
and services to bona fide purchasers, and for
this and other reasons we do not believe that we
are subject to laws regulating pyramid schemes.
Moreover, our sales representatives are not
required to purchase any of the products
marketed by us. However, even though we
believe that our distribution practices are
currently in compliance with, or exempt from,
these laws and regulations, there is a risk that a
governmental agency or court could disagree
with our assessment or that these laws and

ITEM 1A. RISK FACTORS

regulations could change, which could require us
to restructure our operations in certain
jurisdictions or result in other costs or fines.

There are also federal, state and provincial laws
of general application, such as the Federal Trade
Commission Act (the “FTC Act”), and state or
provincial unfair and deceptive trade practices
laws that could potentially be invoked to
challenge aspects of our recruiting of sales
representatives. In particular, our recruiting
efforts include promotional materials for recruits
that describe the potential business opportunity
available to them if they join our sales force.
These materials, as well as our other recruiting
efforts and those of our sales representatives,
are subject to scrutiny by the FTC and state and
provincial enforcement authorities with respect
to misleading statements, including misleading
earnings or lifestyle claims made to encourage
potential new recruits to join our sales force. If
claims made by us or by our sales
representatives are deemed to be unfair,
deceptive, or misleading, it could result in
violations of the FTC Act or similar state and
provincial statutes prohibiting unfair or
deceptive trade practices or result in
reputational harm.

Being subject to, or out of compliance with, the
aforementioned laws and regulations could
require us to change our distribution structure,
which could materially adversely affect our
business, financial condition and results of
operations.

There may be adverse tax, legal or
financial consequences if the independent
contractor status of our sales
representatives is overturned.

Our sales representatives are independent
contractors who operate their own businesses. In
the past, we have been successful in defending
our company in various contexts before courts
and governmental agencies against claims that
our sales representatives should be treated like
employees. Although we believe that we have
properly classified our representatives as
independent contractors, there is nevertheless a

Primerica 2017 Annual Report

33

ITEM 1A. RISK FACTORS

risk that the IRS, the Canada Revenue Agency, a
court or other authority will take a different view.

Furthermore, the tests governing the
determination of whether an individual is
considered to be an independent contractor or
an employee are typically fact-sensitive and vary
from jurisdiction to jurisdiction. Laws and
regulations that govern the status and
misclassification of independent sales
representatives are subject to change or
interpretation.

The classification of workers as independent
contractors has been the subject of federal, state
and provincial legislative and regulatory interest
over the last several years, with proposals being
made that call for greater scrutiny of
independent contractor classifications and
greater penalties for companies who wrongly
classify workers as independent contractors
instead of employees. We cannot predict the
outcome of these legislative and regulatory
efforts.

If there is an adverse determination with respect
to the classification of some or all of our
independent contractors by a court or
governmental agency, we could incur significant
costs in complying with such laws and
regulations, including in respect of tax
withholding, social security payments, retirement
plan contributions and recordkeeping, employee
benefits, payment of wages or modification of
our business model, any of which could have a
material adverse effect on our business, financial
condition and results of operations. In addition,
there is the risk that we may be subject to
significant monetary liabilities arising from fines
or judgments as a result of any such actual or
alleged non-compliance with federal, state, or
provincial laws.

relationships with our clients, imposing certain
requirements that our sales representatives must
follow. At any given time, we may have pending
state, federal or provincial examinations or
inquiries of our investment and savings products
and insurance businesses. In addition to
imposing requirements that sales
representatives must follow in their dealings
with clients, these laws and regulations generally
require us to maintain a system of supervision
reasonably designed to ensure that our sales
representatives comply with the requirements to
which they are subject. We have policies and
procedures to comply with these laws and
regulations. However, despite these compliance
and supervisory efforts, the breadth of our
operations and the broad regulatory
requirements could result in oversight failures
and instances of non-compliance or misconduct
on the part of our sales representatives.

From time to time, we are subject to private
litigation as a result of alleged misconduct by
our sales representatives. Examples include
claims that a sales representative’s failure to
disclose underwriting-related information
regarding the insured on an insurance
application resulted in the denial of a life
insurance policy claim, and with respect to
investment and savings products sales, errors or
omissions that a sales representative made in
connection with the purchase or sale of a
securities product. Non-compliance with laws or
regulations by our sales representatives could
result in adverse findings in either examinations
or litigation and could subject us to sanctions,
monetary liabilities, restrictions on or the loss of
the operation of our business, or reputational
harm, any of which could have a material
adverse effect on our business, financial
condition and results of operations.

The Company’s or its independent sales
representatives’ violation of, or non-
compliance with, laws and regulations and
related claims and proceedings could
expose us to material liabilities.

Any failure to protect the confidentiality of
client information could adversely affect
our reputation and have a material
adverse effect on our business, financial
condition and results of operations.

Extensive federal, state, provincial and territorial
laws regulate our product offerings and our

Pursuant to federal, state and provincial laws,
various government agencies have established

34

Freedom Lives Here™

rules protecting the privacy and security of
personal information, which vary significantly
from jurisdiction to jurisdiction. Many of our
sales representatives, employees, and third-party
service providers have access to, and routinely
process, personal information of clients on paper
and on personal and company-owned hardware,
the Cloud and mobile devices through a variety
of media, including the Internet and software
applications. We rely on various internal
processes and controls to protect the
confidentiality of client information that is
accessible to, or in the possession of, our
company, our employees and our sales
representatives. If a sales representative,
employee, or third-party service provider
intentionally or unintentionally discloses or
misappropriates confidential client information
or our data is the subject of a cybersecurity
attack, or if we fail to maintain adequate internal
controls or our sales representatives, employees,
or service providers fail to comply with our
policies and procedures, misappropriation or
intentional or unintentional inappropriate
disclosure or misuse of client information could
occur. Such internal control inadequacies or
non-compliance could materially damage our
reputation or lead to civil or criminal penalties,
which, in turn, could have a material adverse
effect on our business, financial condition and
results of operations.

RisksRelatedtoOurInsuranceBusiness
andReinsurance

We may face significant losses if our actual
experience differs from our expectations
regarding mortality or persistency.

We set prices for life insurance policies based
upon expected claim payment patterns derived
from assumptions we make about the mortality
rates, or likelihood of death, of our policyholders
in any given year. The long-term profitability of
these products depends upon how our actual
mortality rates compare to our pricing
assumptions. For example, if mortality rates are
higher than those assumed in our pricing
assumptions, we could be required to make
more death benefit payments under our life

ITEM 1A. RISK FACTORS

insurance policies or to make such payments
sooner than we had projected, which may
decrease the profitability of our term life
insurance products and result in an increase in
the cost of our subsequent reinsurance
transactions.

The prices and expected future profitability of
our life insurance products are also based, in
part, upon assumptions related to persistency.
Actual persistency that is lower than our
persistency assumptions could have an adverse
effect on profitability, especially in the early
years of a policy, primarily because we would be
required to accelerate the amortization of
expenses we deferred in connection with the
acquisition of the policy. Actual persistency that
is higher than our persistency assumptions could
have an adverse effect on profitability in the
later years of a block of policies because the
anticipated claims experience is higher in these
later years. If actual persistency is significantly
different from that assumed in our pricing
assumptions, our reserves for future policy
benefits may prove to be inadequate. We are
precluded from adjusting premiums on our in-
force business during the initial term of the
policies, and our ability to adjust premiums on
in-force business after the initial policy term is
limited to the maximum premium rates in the
policy.

Our assumptions and estimates regarding
mortality and persistency require us to make
numerous judgments and, therefore, are
inherently uncertain. We cannot determine with
precision the actual persistency or ultimate
amounts that we will pay for actual claim
payments on a block of policies, the timing of
those payments, or whether the assets
supporting these contingent future payment
obligations will increase to the levels we
estimate before payment of claims. If we
conclude that our future policy benefit reserves,
together with future premiums, are insufficient
to cover actual or expected claims payments and
the scheduled amortization of our deferred
policy acquisition costs (“DAC”), we would be
required to first accelerate our amortization of
DAC and then increase our future policy benefit
reserves in the period in which we make the

Primerica 2017 Annual Report

35

ITEM 1A. RISK FACTORS

determination, which could materially adversely
affect our business, financial condition and
results of operations.

The occurrence of a catastrophic event
could materially adversely affect our
business, financial condition and results of
operations.

Our insurance operations are exposed to the risk
of catastrophic events, which could cause a large
number of premature deaths of our insureds. A
catastrophic event could also cause significant
volatility in global financial markets and disrupt
the economy. Although we have ceded a
significant majority of our mortality risk to
reinsurers, a catastrophic event could cause a
material adverse effect on our business, financial
condition and results of operations. Claims
resulting from a catastrophic event could cause
substantial volatility in our financial results for
any quarter or year and could also materially
harm the financial condition of our reinsurers,
which would increase the probability of default
on reinsurance recoveries. Our ability to write
new business could also be adversely affected.

In addition, most of the jurisdictions in which our
insurance subsidiaries are licensed to transact
business require life insurers to participate in
guaranty associations, which raise funds to pay
contractual benefits owed pursuant to insurance
policies issued by impaired, insolvent or failed
issuers. It is possible that a catastrophic event
could require extraordinary assessments on our
insurance companies, which could have a
material adverse effect on our business, financial
condition and results of operations.

Our insurance business is highly regulated,
and statutory and regulatory changes may
materially adversely affect our business,
financial condition and results of
operations.

Life insurance statutes and regulations are
generally designed to protect the interests of
the public and policyholders. Those interests
may conflict with the interests of our

36

Freedom Lives Here™

stockholders. Currently, in the United States, the
power to regulate insurance resides almost
exclusively with the states. The laws of the
various U.S. jurisdictions grant state insurance
regulators broad powers to regulate almost all
aspects of our insurance business. Much of this
state regulation follows model statutes or
regulations developed or amended by the NAIC,
which is composed of the insurance
commissioners of each U.S. jurisdiction. The
NAIC re-examines and amends existing model
laws and regulations (including holding
company regulations) in addition to determining
whether new ones are needed.

The Dodd-Frank Act created the Federal
Insurance Office and authorized it to, among
other things, study methods to modernize and
improve insurance regulation. We cannot predict
with certainty whether, or in what form, reforms
will be enacted and, if so, whether the enacted
reforms will materially affect our business.
Changes in federal statutes, including the
Gramm-Leach-Bliley Act and the McCarran-
Ferguson Act, financial services regulation and
federal taxation, in addition to changes to state
statutes and regulations, may be more restrictive
than current requirements or may result in
higher costs, and could materially adversely
affect our business, financial condition and
results of operations.

Federal and provincial insurance laws regulate all
aspects of our Canadian insurance business.
Changes to federal or provincial statutes and
regulations may be more restrictive than current
requirements or may result in higher costs,
which could materially adversely affect our
business, financial condition and results of
operations. If OSFI determines that our
corporate actions do not comply with applicable
Canadian law, Primerica Life Canada could face
sanctions or fines, and Primerica Life Canada
could be subject to increased capital
requirements or other requirements deemed
appropriate by OSFI.

We received approval from the Minister of
Finance (Canada) under the Insurance
Companies Act (Canada) in connection with our
indirect acquisition of Primerica Life Canada. The

Minister expects that a person controlling a
federal insurance company will provide ongoing
financial, managerial or operational support to
its subsidiary should such support prove
necessary, and has required us to sign a support
principle letter to that effect. This ongoing
support may take the form of additional capital,
the provision of managerial expertise or the
provision of support in such areas as risk
management, internal control systems and
training. However, the letter does not create a
legal obligation on the part of the person to
provide the support. In the event that OSFI
determines Primerica Life Canada is not
receiving adequate support from the Parent
Company under applicable Canadian law,
Primerica Life Canada may be subject to
increased capital requirements or other
requirements deemed appropriate by OSFI.

If there were to be extraordinary changes to
statutory or regulatory requirements in the
United States or Canada, we may be unable to
fully comply with or maintain all required
insurance licenses and approvals. Regulatory
authorities have relatively broad discretion to
grant, renew and revoke licenses and approvals.
If we do not have all requisite licenses and
approvals, or do not comply with applicable
statutory and regulatory requirements, the
regulatory authorities could preclude or
temporarily suspend us from carrying on some
or all of our insurance activities or impose fines
or penalties on us, which could materially
adversely affect our business, financial condition
and results of operations. We cannot predict
with certainty the effect any proposed or future
legislation or regulatory initiatives may have on
the conduct of our business.

A decline in the regulatory capital ratios of
our insurance subsidiaries could result in
increased scrutiny by insurance regulators
and ratings agencies and have a material
adverse effect on our business, financial
condition and results of operations.

Each of our U.S. insurance subsidiaries is subject
to RBC standards (imposed under the laws of its

ITEM 1A. RISK FACTORS

respective jurisdiction of domicile). The RBC
formula for U.S. life insurance companies
generally establishes capital requirements
relating to asset, insurance, interest rate and
business risks. Our U.S. insurance subsidiaries are
required to report their results of RBC
calculations annually to the applicable state
department of insurance and the NAIC. Our
Canadian life insurance subsidiary is subject to
minimum continuing capital and surplus
requirements (“MCCSR”), and Tier 1 capital ratio
requirements, and is required to provide its
MCCSR and Tier 1 capital ratio calculations to
the Canadian regulators. Beginning in 2018, the
Life Insurance Capital Adequacy Test Guideline
(“LICAT”) has replaced the MCCSR guidelines.
The capitalization of our insurance subsidiaries is
maintained at levels in excess of the effective
minimum requirements of the NAIC in the
United States and OSFI in Canada. In any
particular year, statutory capital and surplus
amounts and RBC and LICAT ratios may increase
or decrease depending on a variety of factors,
including the amount of statutory income or
losses generated by our insurance subsidiaries,
the amount of additional capital our insurance
subsidiaries must hold to support business
growth, changes in their reserve requirements,
the value of securities in their investment
portfolios, the credit ratings of investments held
in their portfolios, changes in interest rates,
credit market volatility, changes in consumer
behavior, as well as changes to the NAIC’s RBC
formula or the LICAT calculation of OSFI. Many
of these factors are outside of our control.

Our financial strength and credit ratings are
significantly influenced by the statutory surplus
amounts and RBC and LICAT ratios of our
insurance company subsidiaries. Ratings
agencies may change their internal models,
effectively increasing or decreasing the amount
of statutory capital our insurance subsidiaries
must hold to maintain their current ratings. In
addition, recently enacted tax reform in the
United States could lower our RBC ratio, which
could adversely affect the ratings agencies’
assessment of the financial strength of our
insurance subsidiaries. Ratings agencies also
may downgrade the ratings of securities held in

Primerica 2017 Annual Report

37

ITEM 1A. RISK FACTORS

our insurance subsidiaries’ portfolios, which
could result in a reduction of our insurance
subsidiaries’ statutory capital and surplus and
RBC. There is no assurance that our insurance
subsidiaries will not need additional capital or, if
needed, that we will be able to provide it to
maintain the targeted RBC and LICAT levels to
support their business operations.

The failure of any of our insurance subsidiaries
to meet its applicable RBC and LICAT
requirements or minimum capital and surplus
requirements could subject it to further
examination or corrective action imposed by
insurance regulators, including limitations on its
ability to write additional business, supervision
by regulators or seizure or liquidation. Any
corrective action imposed could have a material
adverse effect on our business, financial
condition and results of operations. A decline in
RBC or LICAT also limits the ability of our
insurance subsidiaries to pay dividends or make
distributions and could be a factor in causing
ratings agencies to downgrade the financial
strength ratings of all our insurance subsidiaries.
Such downgrades would have an adverse effect
on our ability to write new insurance policies
and, therefore, could have a material adverse
effect on our business, financial condition and
results of operations.

A significant ratings downgrade by a
ratings organization could materially
adversely affect our business, financial
condition and results of operations.

Each of our insurance subsidiaries, with the
exception of Peach Re and Vidalia Re, has been
assigned a financial strength rating by A.M. Best.
Primerica Life currently also has an insurer
financial strength rating from each of
Standard & Poor’s and Moody’s.

The financial strength ratings of our insurance
subsidiaries are subject to periodic review using,
among other things, the ratings agencies’
proprietary capital adequacy models, and are
subject to revision or withdrawal at any time.
Insurance financial strength ratings are directed
toward the concerns of policyholders and are

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Freedom Lives Here™

not intended for the protection of stockholders
or as a recommendation to buy, hold or sell
securities. Our financial strength ratings will
affect our competitive position relative to other
insurance companies. If the financial strength
ratings of our insurance subsidiaries fall below
certain levels, some of our policyholders may
move their business to our competitors. In
addition, the models used by ratings agencies to
determine financial strength are different from
the capital requirements set by insurance
regulators.

Ratings organizations review the financial
performance and financial conditions of
insurance companies, and provide opinions
regarding financial strength, operating
performance and ability to meet obligations to
policyholders. A significant downgrade in the
financial strength ratings of any of our insurance
subsidiaries, or the announced potential for a
downgrade, could have a material adverse effect
on our business, financial condition and results
of operations by, among other things:

•

•

reducing sales of insurance products;

adversely affecting our relationships with
our sales representatives;

• materially increasing the amount of policy

cancellations by our policyholders;

•

•

requiring us to reduce prices to remain
competitive; and

adversely affecting our ability to obtain
reinsurance at reasonable prices or at all.

If the rating agencies or regulators change their
approach to financial strength ratings and
statutory capital requirements, we may need to
take action to maintain current ratings and
capital adequacy ratios, which could have a
material adverse effect on our business, financial
condition and results of operations.

In addition to financial strength ratings of our
insurance subsidiaries, the Parent Company
currently has investment grade credit ratings
from Standard & Poor’s, Moody’s, and A.M. Best.
These ratings are indicators of a debt issuer’s
ability to meet the terms of debt obligations and
are important factors in its ability to access

liquidity in the debt markets. A rating
downgrade by a rating agency can occur at any
time if the rating agency perceives an adverse
change in our financial condition, results of
operations or ability to service debt. If such a
downgrade occurs, it could have a material
adverse effect on our financial condition and
results of operations in many ways, including
adversely limiting our access to capital in the
unsecured debt market and potentially
increasing the cost of such debt.

The failure by any of our reinsurers or
reserve financing counterparties to
perform its obligations to us could have a
material adverse effect on our business,
financial condition and results of
operations.

We extensively use reinsurance in the United
States to diversify our risk and to manage our
loss exposure to mortality risk. Reinsurance does
not relieve us of our direct liability to our
policyholders, even when the reinsurer is liable
to us. We, as the insurer, are required to pay the
full amount of death benefits even in
circumstances where we are entitled to receive
payments from the reinsurer. Due to factors such
as insolvency, adverse underwriting results or
inadequate investment returns, our reinsurers
may not be able to pay the amounts they owe
us on a timely basis or at all. Further, reinsurers
might refuse or fail to pay losses that we cede to
them or might delay payment. Since death
benefit claims may be paid long after a policy is
issued, we bear credit risk with respect to our
reinsurers. The creditworthiness of our reinsurers
may change before we can recover amounts to
which we are entitled. Any such failure to pay by
our reinsurers could have a material adverse
effect on our business, financial condition and
results of operations.

We also have in place coinsurance agreements
that we originally entered into at the time of our
IPO, pursuant to which we ceded between 80%
and 90% of the risks and rewards of our term life
insurance policies that were in force at year-end
2009. Under this arrangement, our existing

ITEM 1A. RISK FACTORS

reinsurance agreements remain in place. Each
coinsurer entered into trust agreements with our
respective insurance subsidiaries and a trustee
pursuant to which the coinsurer placed assets
(primarily treasury and fixed-income securities) in
trust for such subsidiary’s benefit to secure the
coinsurer’s obligations to such subsidiary. Each
such coinsurance agreement requires each
coinsurer to maintain assets in trust, which
amount will not be less than the amount of the
reserves for the coinsured liabilities. In Canada,
the IPO reinsurer must hold pledged assets in a
Canadian financial institution, not affiliated with
the IPO reinsurer, with our Canadian insurance
company having an enforceable security interest
that has priority over any other security interest
for the pledged assets. Furthermore, our
insurance subsidiaries have the right to recapture
the business upon the occurrence of an event of
default under their respective coinsurance
agreement subject to any applicable cure periods.
While any such recapture would be at no cost to
us, such recapture would result in a substantial
increase in our insurance exposure and require us
to be fully responsible for the management of the
assets set aside to support statutory reserves. The
type of assets we might obtain as a result of a
recapture may not be as liquid as our current
invested asset portfolio and could result in an
unfavorable impact on our risk profile.

There can be no assurance that the relevant
coinsurer will pay the coinsurance obligations
owed to us now or in the future or that it will
pay these obligations on a timely basis. If any of
the coinsurers becomes insolvent, the trust
account to support the obligations of such
coinsurer is insufficient to pay such coinsurer’s
obligations to us and we fail to enforce our right
to recapture the business, it could have a
material adverse effect on our business, financial
condition and results of operations.

We have entered into transactions by which we
finance redundant statutory reserves of certain
issue years of our Term Life business. Under
these transactions, we pay a fee to financial
counterparties for their commitment to support
redundant reserves and provide corresponding
statutory reinsurance credit, allowing us to more
efficiently manage our capital. While we monitor

Primerica 2017 Annual Report

39

ITEM 1A. RISK FACTORS

the credit quality and financial strength of these
counterparties, if their financial strength was
significantly impaired to the extent that their
support of our redundant reserves could no
longer be relied upon, it could have a material
adverse effect on our business, financial
condition, and results of operations.

RisksRelatedtoOurInvestmentsand
SavingsProductsBusiness

Our Investment and Savings Products
segment is heavily dependent on mutual
fund and annuity products offered by a
relatively small number of companies, and,
if these products fail to remain competitive
with other investment options or we lose
our relationship with one or more of these
companies, our business, financial
condition and results of operations may be
materially adversely affected.

We earn a significant portion of our earnings
through our relationships with a small group of
mutual fund and annuity companies. A decision
by one or more of these companies to alter or
discontinue their current arrangements or
product offerings with us, or a change in law or
regulation that compels us to alter or
discontinue such arrangements, could materially
adversely affect our business, financial condition
and results of operations. If any of our
investment and savings products fail to achieve
satisfactory investment performance, our clients
may seek higher yielding alternative investment
products, and we could experience higher
redemption rates. In addition, we earn a growing
portion of our earnings through our asset-based
advisory platform. A mix shift of new
investments to our advisory platform could
materially impact cash flows to our business,
financial condition and results of operations.

In recent years there has been an increase in the
popularity of alternative investments such as
exchange traded funds (ETFs), which we do not
currently offer on our brokerage platform, but
which are available indirectly to our clients on
our advisory platform. These investment options

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Freedom Lives Here™

typically have low fee structures and provide
some of the attributes of mutual funds, such as
risk diversification. If these products continue to
gain traction among our client base as viable
alternatives to mutual fund investments, or if
other product innovations not offered by us gain
traction, our investment and savings products
revenues could decline.

In addition to sales commissions and asset-
based compensation, a portion of our earnings
from investment and savings products comes
from recordkeeping services that we provide to
mutual fund companies and from fees earned
for custodial services that we provide to clients
with retirement plan accounts in the funds of
these mutual fund companies. We also receive
marketing and support fees from each of these
mutual fund companies. A decision by one or
more of these fund companies to alter or
discontinue their current arrangements with us,
or a change in law or regulation that compels us
to alter or discontinue such arrangements,
would materially adversely affect our business,
financial condition and results of operations.

The Company’s or its securities-licensed
sales representatives’ violations of, or non-
compliance with, laws and regulations
could expose us to material liabilities.

Our subsidiary broker-dealer and registered
investment advisor, PFS Investments, and its sales
representatives, are subject to federal and state
regulation of its securities business. These
regulations cover sales practices, trade suitability,
supervision of registered representatives,
recordkeeping, the conduct and qualification of
officers and employees, net capital requirements,
business operations, the rules and regulations of
the MSRB and state blue sky regulation.
Investment advisory representatives are generally
held to a higher standard of conduct than
registered representatives. Our subsidiary, PSS, is
a registered transfer agent engaged in the
recordkeeping business and is subject to SEC
regulation. Violations of laws or regulations
applicable to the activities of PFS Investments or
PSS, or violations by a third party with which PFS
Investments or PSS contracts, could subject us to

disciplinary actions and litigation and could result
in the imposition of cease and desist orders, fines
or censures, restitution to clients, suspension or
revocation of SEC registration, suspension or
expulsion from FINRA, reputational damage and
legal expense, any of which could materially
adversely affect our business, financial condition
and results of operations.

Our Canadian broker-dealer subsidiary, PFSL
Investments Canada and its sales representatives
are subject to the securities laws of the
provinces and territories of Canada in which we
sell our mutual fund products and to the rules of
the MFDA, the self-regulatory organization
governing mutual fund dealers. PFSL
Investments Canada is subject to periodic review
by both the MFDA and the provincial and
territorial securities commissions to assess its
compliance with, among other things, applicable
capital requirements and sales practices and
procedures. These regulators have broad
administrative powers, including the power to
limit or restrict the conduct of our business for
failure to comply with applicable laws or
regulations. Possible sanctions that could be
imposed include the suspension of individual
sales representatives, limitations on the activities
in which the dealer may engage, suspension or
revocation of the dealer registration, the ability
to withhold licenses or to impose restrictive
terms and conditions on the licenses of sales
representatives, censure or fines, any of which
could materially adversely affect our business,
financial condition and results of operations.

If heightened standards of conduct or
more stringent licensing requirements,
such as those proposed by the SEC and
those adopted by the DOL, are imposed
on us or our sales representatives, or
selling compensation is reduced as a result
of new legislation or regulations, it could
have a material adverse effect on our
business, financial condition and results of
operations.

ITEM 1A. RISK FACTORS

licensing requirements. PFS Investments, which
is regulated as a broker-dealer, and our U.S.
sales representatives are currently subject to
general anti-fraud limitations under the
Exchange Act and SEC rules and regulations, as
well as other conduct standards prescribed by
FINRA. These standards generally require that
broker-dealers and their sales representatives
disclose conflicts of interest that might affect the
advice or recommendations they provide and
require them to make suitable investment
recommendations to their customers. In January
2011 under the authority of the Dodd-Frank Act,
which gives the SEC the power to impose on
broker-dealers a heightened standard of
conduct that is currently applicable only to
investment advisers, the SEC recommended to
Congress that the SEC adopt a fiduciary
standard of conduct for broker-dealers that is
uniform with that of investment advisors. The
SEC has announced that it has begun work on
such a rule proposal (the “SEC Rule”).

On April 8, 2016, the DOL published a final rule
(the “DOL Fiduciary Rule”), which more broadly
defines the circumstances under which a person
or entity may be considered a fiduciary for
purposes of the prohibited transaction rules of
the ERISA and IRC Section 4975. Simultaneously
with publication of the DOL Fiduciary Rule, the
DOL issued new, and amended existing,
exemptions intended, among other things, to
allow advisers and their firms to continue to
receive common forms of compensation that
would otherwise be prohibited due to the DOL
Fiduciary Rule. On February 3, 2017, the President
of the United States issued a memorandum
directing the DOL to review the DOL Fiduciary
Rule to determine, based on certain factors,
whether the rule should be revised or rescinded.
The DOL Fiduciary Rule and transitional
exemptions became applicable on June 9, 2017,
with the final exemptions scheduled to go into
effect at the end of the Transition Period on
July 1, 2019. The DOL has stated that it is
conducting the review and will make the
determinations directed by the President’s
memorandum during the Transition Period.

Our U.S. sales representatives are subject to
federal and state regulation as well as state

If the DOL Fiduciary Rule, including the final
exemptions, were to become applicable in its

Primerica 2017 Annual Report

41

ITEM 1A. RISK FACTORS

current form, we believe that certain changes to
our qualified plan business would be necessary
in order for us to continue to help investors save
for retirement. Because of the uncertainty of the
status of the DOL Fiduciary Rule or an SEC Rule,
and because of the unsettled nature of the
Transition Period, we have not determined the
extent to which we would make necessitated
compensation, product or other changes to our
qualified investment and savings plan business,
nor whether we would make such changes
consistent across our non-qualified investment
and savings business. While we have incurred,
and would expect to continue to incur, increased
costs associated with the DOL Fiduciary Rule, we
cannot quantify the collective impact of those
costs and other changes on the Company.
Changes resulting from the DOL Fiduciary Rule
or an SEC Rule could make it more difficult for
us and our sales representatives to profitably
serve the middle-income market, which could
materially adversely affect our business, financial
condition, and results of operations.

Heightened standards of conduct as a result of
either of the above items or another similar
proposed rule or regulation could also increase
the compliance and regulatory burdens on our
representatives, and could lead to increased
litigation and regulatory risks, changes to our
business model, a decrease in the number of our
securities-licensed representatives and a
reduction in the products we offer to our clients,
any of which could have a material adverse
effect on our business, financial condition and
results of operations.

If our suitability policies and procedures, or
our policies and procedures for
compliance with the DOL Fiduciary Rule,
were deemed inadequate, it could have a
material adverse effect on our business,
financial condition and results of
operations.

We review the account applications that we
receive for our investment and savings products
for suitability and, in the case of certain
applications for retirement products, for

42

Freedom Lives Here™

compliance with the DOL Fiduciary Rule. While
we believe that the policies and procedures we
implement to help our sales representatives
assist clients in making appropriate and suitable
investment choices, and in some cases choices
that will satisfy the DOL Fiduciary Rule
requirements and exemptions, are reasonably
designed to achieve compliance with applicable
securities laws and regulations, it is possible that
the SEC, FINRA, the DOL, the IRS, state securities
and insurance regulators or MFDA may not
agree. Further, we could be subject to regulatory
actions or private litigation, which could
materially adversely affect our business, financial
condition and results of operations.

Our sales force support tools may fail to
appropriately identify financial needs or
suitable investment products.

Our support tools are designed to educate
potential and existing clients, help identify their
financial needs, generally introduce the potential
benefits of our product offerings, and identify
suitable investment products. The assumptions
and methods of analyses embedded in our
support tools could be challenged and subject
us to regulatory action by the SEC, the DOL,
FINRA or other regulators, or private litigation,
which could materially adversely affect our
business, financial condition and results of
operations.

Non-compliance with applicable
regulations could lead to revocation of our
subsidiary’s status as a non-bank
custodian.

PFS Investments is a non-bank custodian of
retirement accounts, as permitted under
Treasury Regulation 1.408-2. A non-bank
custodian is an entity that is not a bank and that
is permitted by the IRS to act as a custodian for
retirement plan account assets of our clients.
The IRS retains authority to revoke or suspend
that status if it finds that PFS Investments is
unwilling or unable to administer retirement
accounts in a manner consistent with the
requirements of the applicable regulations.

Revocation of PFS Investments’ non-bank
custodian status would affect its ability to earn
revenue for providing such services and,
consequently, could materially adversely affect
our business, financial condition and results of
operations.

As our securities sales increase, we
become more sensitive to performance of
the equity markets.

A significant portion of our investment sales and
assets under management are comprised of
North American equity-based products. The
multi-year growth in equity valuations has
increased proportionally the Company’s revenue
and product income derived from the sale of
these products. A significant correction in the
North American equity markets that decreases
the company’s assets under management, or a
protracted long-term downturn in equity market
performance that has a negative effect on the
Company’s sales of securities products, could
have an adverse effect on our business, financial
condition and results of operations.

OtherRisksRelatedtoOurBusiness

If one of our significant information
technology systems fails, if its security is
compromised, or if the Internet becomes
disabled or unavailable, our business,
financial condition and results of
operations may be materially adversely
affected.

Our business is highly dependent upon the
effective operation of our information
technology systems and third-party technology
systems, networks and clouds to record, process,
transmit and store information, including
sensitive customer and proprietary information.
We rely on these systems throughout our
business for a variety of functions including to
conduct many of our business activities and
transactions with our customers, representatives,
vendors and other third parties, to prepare our
financial statements and to communicate with

ITEM 1A. RISK FACTORS

our Board of Directors. Our information
technology systems and applications run a
variety of third-party and proprietary software,
including POL (our secure intranet website
designed to be a support system for our sales
force), the Primerica App, our insurance
administration system, Virtual Base Shop (our
secure intranet-based paperless field office
management system for RVPs), TurboApps (our
point-of-sale tool that streamlines the
application process for our insurance product),
our FNA tool, our licensing decision and support
system, and our compensation system. Our
business also relies on the use by employees,
representatives and other third parties of
electronic mobile devices, such as laptops,
tablets and smartphones, which are particularly
vulnerable to loss and theft.

Maintaining the integrity of these systems and
networks is critical to the success of our business
operations, including the retention of our
representatives and customers, and to the
protection of our proprietary information and
our customers’ confidential and personal
information. We could experience a failure of
one or more of these systems or could fail to
complete all necessary data reconciliation or
other conversion controls when implementing
new software systems. In addition, despite the
implementation of security and backup
measures, our information technology systems
may be vulnerable to physical or electronic
intrusions, viruses or other attacks, programming
errors and similar disruptions.

We are subject to international, federal and state
regulations, and in some cases contractual
obligations, that require us to establish and
maintain policies and procedures designed to
protect sensitive customer, employee, sales
representative and third-party information. We
have implemented and maintain security
measures, including industry-standard
commercial technology, designed to protect
against breaches of security sales and other
interference with our systems and networks
resulting from attacks by third parties, including
hackers, and from employee or representative
error or malfeasance. We continually assess our

Primerica 2017 Annual Report

43

ITEM 1A. RISK FACTORS

ability to monitor, respond to, and recover from
such threats. We also require third-party
vendors, who in the provision of services to us
are provided with or process information
pertaining to our business or our customers, to
meet certain information security standards.
Despite the measures we have taken and may in
the future take to address and mitigate
cybersecurity and technology risks, we cannot
assure that our systems and networks will not be
subject to breaches or interference. Any such
breaches or interference by third parties or by
our sales representatives or employees that may
occur in the future including the failure of any
one of these systems for any reason, could cause
significant interruptions to our operations, which
could have a material adverse effect on our
business, financial condition and results of
operations.

Anyone who is able to circumvent our security
measures and penetrate our information
technology systems could access, view,
misappropriate, alter, or delete information in
the systems, including personally-identifiable
client information and proprietary business
information. In addition, an increasing number
of jurisdictions require that regulators and
clients be notified if a security breach results in
the disclosure of personally-identifiable client
information, which could exacerbate the harm to
our business, financial condition or results of
operations. We cannot be certain that advances
in criminal capabilities, discovery of new
vulnerabilities, attempts to exploit vulnerabilities
in our systems, data thefts, physical system or
network break-ins or inappropriate access, or
other developments will not compromise or
breach the technology or other security
measures protecting the networks and systems
used in connection with our business.

Operating system failures, ineffective system
implementation, loss of the Internet or the
compromise of security with respect to internal,
external or third-party operating systems or
portable electronic devices could subject us to
significant civil and criminal liability, harm our
reputation, interrupt our business operations,
deter people from purchasing our products,
require us to incur significant technical, legal and

44

Freedom Lives Here™

other expenses, and adversely affect our internal
control over financial reporting, business,
financial condition, or results of operations.

The current legislative and regulatory
climate with regard to cybersecurity may
adversely affect our business, financial
condition, and results of operations.

Various international, federal and state
legislative and regulatory bodies are considering
or have considered, proposed, or adopted new
standards and rules regarding protection of
personally-identifiable information. Such laws or
regulations could require us to implement new
technologies or revise and maintain policies and
procedures designed to protect sensitive
customer, employee, representative and third-
party information. Being subject to, or out of
compliance with, the aforementioned laws and
regulations could result in material costs, fines,
penalties or litigation, which could materially
adversely affect our business, financial condition
and results of operations.

In the event of a disaster, our business
continuity plan may not be sufficient, which
could have a material adverse effect on
our business, financial condition and
results of operations.

Our infrastructure supports a combination of
local and remote recovery solutions for business
resumption in the event of a disaster, including a
security incident. In the event of either a
campus-wide destruction or the inability to
access our data center or main campus in
Duluth, Georgia, our business recovery plan
provides for a limited number of our employees
to perform their work functions via a dedicated
business backup/recovery site located around
20 miles from our main campus or by remote
access from an employee’s home. However, in
the event of campus-wide destruction, our
business recovery plan may be inadequate, and
our employees and sales representatives may be
unable to carry out their work, which could have
a material adverse effect on our business,
financial condition and results of operations.

Credit deterioration in, and the effects of
interest rate fluctuations on, our invested
asset portfolio and other assets that are
subject to changes in credit quality and
interest rates could materially adversely
affect our business, financial condition and
results of operations.

A large percentage of our invested asset
portfolio is invested in fixed-income securities.
As a result, credit deterioration and interest rate
fluctuations could materially affect the value of
and earnings generated by our invested asset
portfolio. Fixed-income securities decline in
value if there is no active trading market for the
securities or the market’s impression of, or the
ratings agencies’ views on, the credit quality of
an issuer worsens. During periods of declining
market interest rates, we must invest the cash
we receive as interest, return of principal on our
investments and cash from operations in lower-
yielding, high-grade instruments or in lower-
credit instruments to maintain comparable
returns. Issuers of fixed-income securities could
also decide to prepay their obligations to
borrow at lower market rates, which would
increase our reinvestment risk. If interest rates
generally increase, the fair value of our fixed rate
income portfolio decreases. Additionally, if the
fair value of any security in our invested asset
portfolio decreases, we may realize losses if we
deem the value of the security to be other-than-
temporarily impaired. We also have an asset on
deposit with a coinsurer backing a 10%
coinsurance agreement entered into at the time
of our IPO. The fair value of this asset is
influenced by fluctuation in credit spreads and
interest rates, and changes in fair value are
recognized in income. To the extent that any
fluctuations in fair value or interest rates are
significant or we recognize impairments that are
material, it could have a material adverse effect
on our business, financial condition and results
of operations.

ITEM 1A. RISK FACTORS

Valuation of our investments and the
determination of whether a decline in the
fair value of our invested assets is other-
than-temporary are based on estimates
that may prove to be incorrect.

U.S. GAAP requires that when the fair value of
any of our invested assets declines and such
decline is deemed to be other-than-temporary,
we recognize a loss in either our statement of
income or in other comprehensive income based
on certain criteria in the period that such
determination is made. The determination of the
fair value of certain invested assets, particularly
those that do not trade on a regular basis,
requires an assessment of available data and the
use of assumptions and estimates. Once it is
determined that the fair value of an asset is
below its carrying value, we must determine
whether the decline in fair value is other-than-
temporary, which is based on subjective factors
and involves a variety of assumptions and
estimates.

There are certain risks and uncertainties
associated with determining whether declines in
fair value are other-than-temporary. These
include significant changes in general economic
conditions and business markets, trends in
certain industry segments, interest rate
fluctuations, rating agency actions, changes in
significant accounting estimates and
assumptions and legislative actions. In the case
of mortgage- and asset-backed securities, there
is added uncertainty as to the performance of
the underlying collateral assets. To the extent
that we are incorrect in our determination of the
fair value of our investment securities or our
determination that a decline in their value is
other-than-temporary, we may realize losses
that never actually materialize or may fail to
recognize losses within the appropriate
reporting period.

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45

ITEM 1A. RISK FACTORS

Changes in accounting standards can be
difficult to predict and could adversely
impact how we record and report our
financial condition and results of
operations.

Our accounting policies and methods are
fundamental to how we record and report our
financial condition and results of operations. U.S.
GAAP continues to evolve and, as a result, will
change the financial accounting and reporting
standards that govern the preparation of our
financial statements. These changes can be hard
to anticipate and implement and can materially
impact how we record and report our financial
condition and results of operations. For example,
the Financial Accounting Standards Board
(“FASB”) is in the process of re-deliberating its
exposure draft that proposes significant changes
in the methodology for measuring future policy
benefits and deferred acquisition costs on our
consolidated balance sheets as well as the
timing of when we recognize the impact from
changes in insurance contract assumptions in
our statement of income and statement of other
comprehensive income. This proposed
accounting standard, in addition to other
financial reporting standard changes being
discussed by the FASB and the SEC, could
adversely impact both our financial condition
and results of operations as reported on a U.S.
GAAP basis.

Additionally, the Company’s insurance company
subsidiaries prepare statutory financial
statements in accordance with accounting
principles designated by regulators in the
jurisdictions in which they are domiciled. The
financial statements of our U.S. insurance
subsidiaries are prepared in accordance with
statutory accounting principles prescribed or
permitted by state insurance departments and
the NAIC. Statutory accounting principles,
including actuarial methodologies for estimating
reserves, are subject to continuous evaluation by
the NAIC and state insurance departments.
Similarly, our Canadian life insurance subsidiary
is required to prepare statutory financial
statements in accordance with IFRS, as
prescribed by the Office of the Superintendent

46

Freedom Lives Here™

of Financial Institutions in Canada. In 2017, the
International Accounting Standards Board
finalized a new IFRS standard that will
significantly overhaul our Canadian life insurance
subsidiary’s accounting for insurance contracts
for statutory reporting purposes beginning in
2021. The statutory financial statements of our
insurance company subsidiaries, which are used
to determine dividend capacity and risk-based
capital, could be adversely affected by these and
other future changes implemented by
jurisdictional insurance departments. Therefore,
the ability of our insurance companies to comply
with regulatory minimum capital requirements
and ultimately pay dividends to the Parent
Company could be adversely impacted.

The effects of economic down cycles could
materially adversely affect our business,
financial condition and results of
operations.

Our business, financial condition and results of
operations have been materially adversely
affected by economic downturns in the
United States and Canada, as well as issues in
the global economy that may have
repercussions on our local markets. Economic
downturns, which are often characterized by
higher unemployment, lower family income,
lower valuation of retirement savings accounts,
lower corporate earnings, lower business
investment and lower consumer spending, have
adversely affected the demand for the term life
insurance, investment and savings and other
financial products that we sell. Future economic
down cycles could adversely affect new sales
and cause clients to liquidate mutual funds and
other investments sold by our sales
representatives. This could cause a decrease in
the asset value of client accounts, reduce our
trailing commission revenues and result in a
decline in the fair value of our invested asset
portfolio. In addition, we may experience an
elevated incidence of lapses or surrenders of
insurance policies, and some of our
policyholders may choose to defer paying
insurance premiums or stop paying insurance
premiums altogether. Further, volatility in equity

markets or downturns could discourage
purchases of the investment products that we
distribute and could have a materially adverse
effect on our business, including our ability to
recruit and retain sales representatives.

We are subject to various federal, state
and provincial laws and regulations in the
United States and Canada, changes in
which or violations of which may require us
to alter our business practices and could
materially adversely affect our business,
financial condition and results of
operations.

In the United States, we are subject to many
regulations, including the Gramm-Leach-Bliley
Act and its implementing regulations, including
Regulation S-P, the Fair Credit Reporting Act, the
Right to Financial Privacy Act, the Foreign
Corrupt Practices Act, the Sarbanes-Oxley Act,
the Telemarketing and Consumer Fraud and
Abuse Prevention Act, the Telephone Consumer
Protection Act, the FTC Act, the Health Insurance
Portability and Accountability Act (HIPAA), the
Electronic Funds Transfer Act, and the Interlink
Network Inc. Operating Regulations. We are also
subject to anti-money laundering laws and
regulations, including the Bank Secrecy Act, as
amended by the Patriot Act, which requires us to
develop and implement customer identification
and risk-based anti-money laundering
programs, report suspicious activity and
maintain certain records. Further, we are
required to follow certain economic and trade
sanctions programs that are administered by the
Office of Foreign Asset Control that prohibit or
restrict transactions with suspected countries,
their governments, and in certain circumstances,
their nationals.

In Canada, we are subject to provincial and
territorial regulations, including consumer
protection legislation that pertains to unfair and
misleading business practices, provincial and
territorial credit reporting legislation that
provides requirements in respect of obtaining
credit bureau reports and providing notices of
decline, the Personal Information Protection and

ITEM 1A. RISK FACTORS

Electronic Documents Act, the Competition Act,
the Corruption of Foreign Public Officials Act,
the Telecommunications Act and certain
Canadian Radio-television and
Telecommunications Commission Telecom
Decisions in respect of unsolicited
telecommunications. We are also subject to the
Proceeds of Crime (Money Laundering) and
Terrorist Financing Act and its accompanying
regulations, which require us to develop and
implement anti-money laundering policies and
procedures relating to customer indemnification,
reporting and recordkeeping, develop and
maintain ongoing training programs for
employees, perform a risk assessment on our
business and clients and institute and document
a third-party independent review of our anti-
money laundering program at least once every
two years. We are also required to follow certain
economic and trade sanctions and legislation
that prohibit us from, among other things,
engaging in transactions with, and providing
services to, persons on lists created under
various federal statutes and regulations and
blocked persons and foreign countries and
territories subject to Canadian sanctions
administered by Foreign Affairs and
International Trade Canada and the Department
of Public Safety Canada.

Changes in, or violations of, any of these laws or
regulations may require additional compliance
procedures, or result in enforcement
proceedings, sanctions or penalties, which could
have a material adverse effect on our business,
financial condition and results of operations.

Litigation and regulatory investigations and
actions may result in financial losses and
harm our reputation.

We face a risk of litigation and regulatory
investigations and actions in the ordinary course
of operating our businesses. From time to time,
we are subject to private litigation as a result of
alleged sales representative misconduct or
alleged failure of the Company to follow
applicable insurance, securities or other laws or
regulations. For example, we may become
subject to lawsuits alleging, among other things,

Primerica 2017 Annual Report

47

ITEM 1A. RISK FACTORS

issues relating to sales or underwriting practices,
product design and disclosure, delay of benefits,
and product pricing. In addition, we are subject
to litigation arising out of our general business
activities. For example, we have a large sales
force and we could face claims by current or
former sales representatives arising out of their
relationship with us as independent contractors
or regarding compensation-related issues. If we
become subject to any such litigation, the
associated legal expense and any judgment or
settlement of the claims could have a material
adverse effect on our business, financial
condition and results of operations.

We are undergoing multi-state treasurer
unclaimed property audits by 30 jurisdictions
currently focused on the life insurance claims
paying practices of our subsidiaries, Primerica
Life and NBLIC. Other jurisdictions may pursue
similar audits and litigation. The potential
outcome of such actions is difficult to predict
but could subject us to adverse consequences,
including, but not limited to, settlement
payments, additional payments to beneficiaries,
and additional escheatment of funds deemed
abandoned under state laws. We cannot
reasonably estimate the likelihood or the impact
of additional costs or liabilities that could result
from resolution of these matters, or the effect
these matters may have on the conduct of our
business, financial condition and results of
operations.

We are also routinely subject to regulatory
inquiries, such as information requests,
subpoenas and books and record examinations,
from state, provincial and federal regulators and
other authorities and from time to time,
regulatory investigations as a result of alleged
sales representative misconduct or alleged
failure of the Company to follow applicable laws
or regulations. A substantial legal liability or a
significant regulatory action against us could
have a material adverse effect on our business,
financial condition and results of operations.

48

Freedom Lives Here™

Moreover, even if we ultimately prevail in any
litigation, regulatory action or investigation, we
could suffer significant reputational harm and
we could incur significant legal expenses, either
of which could have a material adverse effect on
our business, financial condition and results of
operations. In addition, increased regulatory
scrutiny and any resulting investigations or
proceedings could result in new legal precedents
and industry-wide regulations or practices that
could materially adversely affect our business,
financial condition and results of operations.

The current legislative and regulatory
climate with regard to financial services
may adversely affect our business, financial
condition, and results of operations.

The volume of legislative and regulatory activity
relating to financial services has increased
substantially in recent years, and the level of
enforcement actions and investigations by
federal, state and provincial regulators may
increase correspondingly. Legislative, regulatory
and enforcement activity at the federal level may
contribute to heightened activity at the state
and provincial level. If we or our sales
representatives become subject to new
requirements or regulations, it could result in
increased litigation, regulatory risks, changes to
our business model, a decrease in the number of
our securities-licensed representatives or a
reduction in the products we offer to our clients
or the profits we earn, which could have a
material adverse effect on our business, financial
condition and results of operations.

Regulators could adopt laws or interpret existing
laws in a way that would require retroactive
changes to our business, accounting practices,
or redundant reserve financing structures. Any
such retroactive changes could have a material
adverse effect on our business, financial
condition and results of operations.

The inability of our subsidiaries to pay
dividends or make distributions or other
payments to us in sufficient amounts
would impede our ability to meet our
obligations and return capital to our
stockholders.

Operations of the Company are conducted by its
subsidiaries. As such, Primerica, Inc. is a holding
company that has no significant operations. Our
primary asset is the capital stock of our
subsidiaries and our primary liability is our
Senior Notes. We rely primarily on dividends and
other payments from our subsidiaries to meet
our operating costs, other corporate expenses,
Senior Note obligations, as well as to return
capital to our stockholders. The ability of our
subsidiaries to pay dividends to us depends on
their earnings, covenants contained in existing
and future financing or other agreements and
on regulatory restrictions. The ability of our
insurance subsidiaries to pay dividends will
further depend on their statutory income and
surplus. If the cash we receive from our
subsidiaries pursuant to dividend payments and
tax sharing arrangements is insufficient for us to
fund our obligations or if a subsidiary is unable
to pay dividends to us, we may be required to
raise cash through the incurrence of debt, the
issuance of equity or the sale of assets. However,
given the historic volatility in the capital markets,
there is no assurance that we would be able to
raise cash by these means.

The jurisdictions in which our insurance
subsidiaries are domiciled impose certain
restrictions on their ability to pay dividends to
us. In the United States, these restrictions are
based, in part, on the prior year’s statutory
income and surplus. In general, dividends up to
specified levels are considered ordinary and may
be paid without prior approval. Dividends in
larger amounts are subject to approval by the
insurance commissioner of the state of domicile.
In Canada, dividends can be paid, subject to the
paying insurance company continuing to meet
the regulatory requirements for capital adequacy
and liquidity and upon 15 days’ minimum notice

ITEM 1A. RISK FACTORS

to OSFI. No assurance is given that more
stringent restrictions will not be adopted from
time to time by jurisdictions in which our
insurance subsidiaries are domiciled, and such
restrictions could have the effect, under certain
circumstances, of significantly reducing
dividends or other amounts payable to us by our
subsidiaries without prior approval by regulatory
authorities. In addition, in the future, we may
become subject to debt covenants or other
agreements that limit our ability to return capital
to our stockholders. The ability of our insurance
subsidiaries to pay dividends to us is also limited
by our need to maintain the financial strength
ratings assigned to us by the ratings agencies.

If any of our subsidiaries were to become
insolvent, liquidate or otherwise reorganize, we,
as sole stockholder, will have no right to proceed
against the assets of that subsidiary.
Furthermore, with respect to our insurance
subsidiaries, we, as sole stockholder, will have no
right to cause the liquidation, bankruptcy or
winding-up of the subsidiary under the
applicable liquidation, bankruptcy or winding-up
laws, although, in Canada, we could apply for
permission to cause liquidation. The applicable
insurance laws of the jurisdictions in which each
of our insurance subsidiaries is domiciled would
govern any proceedings relating to that
subsidiary. The insurance authority of that
jurisdiction would act as a liquidator or
rehabilitator for the subsidiary. Both creditors of
the subsidiary and policyholders (if an insurance
subsidiary) would be entitled to payment in full
from the subsidiary’s assets before we, as the
sole stockholder, would be entitled to receive
any distribution from the subsidiary.

If the ability of our insurance or non-insurance
subsidiaries to pay dividends or make other
distributions or payments to us is materially
restricted by regulatory requirements,
bankruptcy or insolvency, or our need to
maintain our financial strength ratings, or is
limited due to operating results or other factors,
it could materially adversely affect our ability to
fund our obligations and return capital to our
stockholders.

Primerica 2017 Annual Report

49

ITEM 1A. RISK FACTORS

A significant change in the competitive
environment in which we operate could
negatively affect our ability to maintain or
increase our market share and profitability.

We face competition in all of our business lines.
Our competitors include financial services
companies, banks, investment management
firms, broker-dealers, insurance companies,
insurance brokers and direct sales companies. In
many of our product offerings, we face
competition from competitors that may have
greater market share or breadth of distribution,
offer a broader range of products, services or
features, assume a greater level of risk, have
lower profitability expectations, have lower fee
and expense ratios, have higher financial
strength ratings or offer more robust digital
tools and self-service capabilities than we do.
More recently, significant capital has been
invested in direct-to-consumer offerings,
including wealth management, retirement and
life insurance products. In addition, regulatory
changes and competitive factors are leading to
innovations in product offerings. To the extent
these entrants create a significant change in the
competitive environment, our ability to maintain
or increase our market share and profitability
could be materially adversely affected.

The loss of key employees and sales force
leaders could negatively affect our financial
results and impair our ability to implement
our business strategy.

Our success substantially depends on our ability
to attract and retain key members of our senior
management team. The efforts, personality and
leadership of our senior management team have
been, and will continue to be, critical to our
success. The loss of service of our senior
management team due to disability, death,
retirement or some other cause could reduce
our ability to successfully motivate our sales
representatives, or implement our business plan
which could have a material adverse effect on
our business, financial condition and results of
operations. Although our senior executive
officers have entered into employment

50

Freedom Lives Here™

agreements with us, there is no assurance that
they will complete the term of their employment
agreements or that they or the Company will
renew them upon expiration.

In addition, the loss of key RVPs for any reason
could negatively affect our financial results,
impair our ability to attract new sales
representatives and hinder future growth.

We may be materially adversely affected
by currency fluctuations in the United
States dollar versus the Canadian dollar.

The Canadian dollar is the functional currency
for our Canadian subsidiaries and our financial
results, reported in U.S. dollars, are affected by
changes in the currency exchange rate. The
assets, liabilities, revenues, and expenses of our
Canadian subsidiaries are generally all
denominated in Canadian dollars. However, the
Canadian dollar financial statements of our
Canadian subsidiaries are translated into U.S.
dollars in our consolidated financial statements.
Therefore, significant exchange rate fluctuations
between the U.S. dollar and the Canadian dollar
could have a material adverse effect on our
financial condition and results of operations. A
weaker Canadian dollar relative to the U.S. dollar
would result in lower levels of reported
revenues, expenses, net income, assets, liabilities
and accumulated other comprehensive income
as translated in our U.S. dollar reporting
currency financial statements. In addition, our
net investment in our Canadian subsidiaries is
significantly affected by fluctuations in the
exchange rate between the U.S. dollar and the
Canadian dollar.

The market price of our common stock
may fluctuate.

The stock market in general, and the market for
companies in the financial services industry in
particular, have experienced extreme price and
volume fluctuations that have often been
unrelated or disproportionate to the operating
performance of these companies. Also, broad
market and industry factors may negatively

affect the market price of our common stock,
regardless of our actual operating performance.
Our stock could be subject to wide fluctuations
in price in response to various factors, many of
which are beyond our control, that include the
following:

•

•

fluctuations in stock market prices and
trading volumes of similar companies, and
general market conditions and overall
fluctuations in U.S. equity markets;

low trading volume and short interest
positions in our common stock;

• our ability to meet or exceed our own

forecasts or expectations of analysts or
investors;

•

•

•

changes in our securities analysts’ estimates
of our future financial performance;

variations in our quarterly operating results;

changes, or the expectation of changes in
federal and state law, policy and regulation,
or changes in the ways that laws and
regulations are interpreted and applied;

ITEM 1A. RISK FACTORS

•

•

the initiation, pendency or outcome of
litigation, regulatory reviews and
investigations, and any adverse publicity
related thereto;

actions by the New York Stock Exchange
(“NYSE”), or uncertainty related to possible
actions by the NYSE, related to the
continued listing of our common stock;

• negative media reports with respect to us

and/or our industry;

•

the loss of key personnel;

• general economic conditions; and

• other risks and uncertainties described in

these risk factors.

ITEM 1B. UNRESOLVED STAFF
COMMENTS.

Not applicable.

Primerica 2017 Annual Report

51

ITEM 2. PROPERTIES.

ITEM 2. PROPERTIES.

ITEM 3.

LEGAL PROCEEDINGS.

We lease all of our office, warehouse, printing,
and distribution properties. Our executive and
home office operations for substantially all of
our domestic U.S. operations (except New York)
are located in Duluth, Georgia, in a build-to-suit
facility completed in 2013. The initial lease term
for the facility is 15 years.

We also lease continuation of business, print/
distribution, and warehouse space in or around
Duluth, Georgia, under leases expiring in February
2020, June 2028 and June 2023, respectively.

NBLIC subleases general office space in Long
Island City, New York, under a sublease expiring
in March 2020.

In Canada, we lease general office space in
Mississauga, Ontario, under a lease expiring in
October 2030 and warehouse and printing
operation space in Mississauga, Ontario, under a
separate lease also expiring in October 2018.

Each of these leased properties is used by both
of our operating segments, with the exception of
our NBLIC office space, which is not used by our
Investment and Savings Products segment.

We believe that our existing facilities in the U.S.
and Canada are adequate for our current
requirements and for our operations in the
foreseeable future.

For additional details on our operating leases, see
“Management’s Discussion and Analysis of Financial
Condition and Results of Operations – Liquidity and
Capital Resources – Contractual Obligations.”
Name

Position

Age

We are involved from time to time in legal
disputes, regulatory inquiries and arbitration
proceedings in the normal course of business.
Additional information regarding certain legal
proceedings to which we are a party is described
under “Contingent Liabilities” in Note 16
(Commitments and Contingent Liabilities) to our
consolidated financial statements included
elsewhere in this report, and such information is
incorporated herein by reference. As of the date
of this report, we do not believe any pending
legal proceeding to which Primerica or any of its
subsidiaries is a party is required to be disclosed
pursuant to this item.

ITEM 4. MINE SAFETY DISCLOSURES.

Not applicable.

ITEM X. EXECUTIVE OFFICERS AND
CERTAIN SIGNIFICANT EMPLOYEES OF
THE REGISTRANT

Our executive officers are elected or appointed
by our Board of Directors.

The name, age at February 26, 2018, and
position of each of our executive officers and
certain significant employees are presented
below. These officers comprise our senior
management team.

Glenn J. Williams

58 Chief Executive Officer

Peter W. Schneider

Alison S. Rand

Gregory C. Pitts

William A. Kelly

John A. Adams

Michael C. Adams

Chess E. Britt

Jeffrey S. Fendler

Alexis P. Ginn

Robert H. Peterman, Jr.

52

Freedom Lives Here™

61

50

55

62

President

Executive Vice President and Chief Financial Officer

Executive Vice President and Chief Operating Officer

President of PFS Investments

59 Chief Executive Officer, Primerica Life Insurance Company of Canada

61

61

61

70

52

Executive Vice President and Chief Business Technology Officer

Executive Vice President and Chief Marketing Officer

Executive Vice President and Chief Compliance and Risk Officer

Executive Vice President and General Counsel

President, Primerica Distribution

ITEM X. EXECUTIVE OFFICERS AND CERTAIN SIGNIFICANT EMPLOYEES OF THE REGISTRANT

Set forth below is biographical information
concerning our executive officers.

Arkansas in 1985. He serves on the Boy Scouts of
America Atlanta Area Council.

Glenn J. Williams has served as Chief Executive
Officer since April 2015. He served as President
from 2005 to April 2015, as Executive Vice
President from 2000 to 2005, and in various
capacities at the Company since 1981.
Mr. Williams earned his B.S. in education from
Baptist University of America in 1981.

Peter W. Schneider has served as President since
April 2015. He served as Executive Vice
President, General Counsel, and Chief
Administrative Officer from 2000 to April 2015
and as Corporate Secretary from 2000 through
January 2014. He worked at the law firm of
Rogers & Hardin LLP as a partner from 1988 to
2000. Mr. Schneider earned both his B.S. in
political science and industrial relations in 1978
and his J.D. in 1981 from the University of
North Carolina at Chapel Hill. He serves on the
boards of directors of the Securities Industry and
Financial Markets Association (SIFMA), the
Northwest YMCA, the Carolina Center for Jewish
Studies, and the Anti-Defamation League
Southeast Region.

Alison S. Rand has served as Executive Vice
President and Chief Financial Officer since 2000
and in various capacities at the Company since
1995. Prior to 1995, Ms. Rand worked in the
audit department of KPMG LLP. Ms. Rand earned
her B.S. in accounting from the University of
Florida in 1990 and is a certified public
accountant. She is a board member of Cool Girls,
Inc., Junior Achievement of Georgia and the
University of Florida National Foundation. She
also serves on the Terry College of Business
Executive Education CFO Roundtable Advisory
Board.

Gregory C. Pitts has served as Executive Vice
President and Chief Operating Officer since
December 2009, as Executive Vice President
since 1995 with responsibilities within the Term
Life Insurance and Investment and Savings
Products segments and information technology
division and in various capacities at the
Company since 1985. Mr. Pitts earned his B.S.B.A.
in general business from the University of

William A. Kelly has served as President of PFS
Investments since 2005 and in various capacities
at the Company since 1985. Mr. Kelly graduated
from the University of Georgia in 1979 with a
B.B.A. in accounting.

Set forth below is biographical information
concerning certain significant employees.

John A. Adams has served as the Chief Executive
Officer of Primerica Life Insurance Company of
Canada (“Primerica Life Canada”) since 2003. He
previously served Primerica Life Canada as Chief
Financial Officer and before that as Vice
President of Finance. Before joining Primerica,
Mr. Adams served as the Director of Finance of a
major Canadian university and Treasurer of an
insurance group of companies. He began his
career in 1980 with KPMG LLP. He graduated
from Trinity College at the University of Toronto
in 1980 with a Bachelor of Commerce, and is a
Chartered Accountant and Chartered
Professional Accountant. John has provided
industry leadership as a board member of the
Investment Funds Institute of Canada (the
mutual fund industry association) since 2005,
and has just completed a two-year term as its
Board Chairman. He is also a board member of
the Federation of Mutual Fund Dealers.

Michael C. Adams has served as Chief Business
Technology Officer since April 2010, as Executive
Vice President responsible for business
technology since 1998 and in various capacities
at the Company since 1980. Mr. Adams earned
his B.A. in business and economics from Hendrix
College in 1978.

Chess E. Britt has served as Chief Marketing
Officer since April 2010, as Executive Vice
President responsible for marketing
administration and field communication since
1995 and in various capacities at the Company
since 1982. Mr. Britt earned his B.A. in business
administration from the University of Georgia in
1978. He serves on the board of directors of the
Gwinnett Chamber of Commerce.

Jeffrey S. Fendler has served as Executive Vice
President and Chief Compliance and Risk Officer

Primerica 2017 Annual Report

53

ITEM X. EXECUTIVE OFFICERS AND CERTAIN SIGNIFICANT EMPLOYEES OF THE REGISTRANT

of the Company since February 2014. He served
as President of Primerica Life from 2005 through
January 2014 and in various capacities at the
Company since 1980. Mr. Fendler received a B.A.
in economics from Tulane University.

Alexis P. Ginn has served as our Executive Vice
President and General Counsel since May 2015
and as Executive Vice President and Deputy
General Counsel from July 1998 to May 2015.
She has served in various legal capacities with
Primerica since 1991. Ms. Ginn began her career
as a trial attorney in the Civil Division of the
Department of Justice. She received her B.S. with
honors from Tufts University and her J.D. from
George Washington University Law School
where she was on the law review and a member
of the Order of the Coif.

Robert H. Peterman, Jr. has served since
December 2013 as President of Primerica
Distribution, where he is responsible for
recruiting, licensing, licensing education, field
compensation, field equity, and decision
support. In 2005, he became Executive Vice
President and was given responsibility for the
Company’s Grow the Sales Force initiative. He
has also been responsible for Primerica’s New
York life insurance company since December
2013, serving as Chief Executive Officer since
January 2017. Mr. Peterman joined the Company
in October 1984 and has served in many varying
roles throughout the business.

54

Freedom Lives Here™

PART II

ITEM 5. MARKET FOR REGISTRANT’S
COMMON EQUITY, RELATED
STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES.

QuarterlyCommonStockPricesand
Dividends

The common stock of Primerica, Inc. (“Primerica”,
“we”, “us” or the “Parent Company”) is listed for
trading on the New York Stock Exchange (“NYSE”)
under the symbol “PRI.” The quarterly high and
low sales prices for our common stock as
reported on the NYSE and the dividends paid per
quarter for the periods indicated were as follows:

High

Low

Dividend

$106.40 $81.40

$0.20

84.90

86.45

84.15

71.60

70.00

69.00

0.20

0.19

0.19

$ 73.05 $52.75

$0.18

59.34

58.81

46.86

49.69

42.74

37.09

0.18

0.17

0.17

2017
4th quarter

3rd quarter

2nd quarter

1st quarter

2016
4th quarter

3rd quarter

2nd quarter

1st quarter

Dividends

We paid quarterly dividends to our stockholders
totaling approximately $35.8 million and $33.4
million in 2017 and 2016, respectively.

As of January 31, 2018, we had 100 holders of
record of our common stock. In the first quarter
of 2018, we declared a quarterly dividend to
stockholders of $0.25 per share. We currently
expect to continue to pay quarterly cash
dividends to holders of our common stock. Our
payment of cash dividends is at the discretion of
our Board of Directors in accordance with
applicable law after taking into account various
factors, including our financial condition,
operating results, current and anticipated cash

needs and plans for growth. Under Delaware
law, we can only pay dividends either out of
surplus or out of the current or the immediately
preceding year’s earnings. Therefore, no
assurance is given that we will continue to pay
any dividends to our common stockholders, or
as to the amount of any such dividends.

We are a holding company and have no
operations. Our primary asset is the capital stock of
our operating subsidiaries. The states in which our
U.S. insurance company subsidiaries are domiciled
impose certain restrictions on our insurance
subsidiaries’ ability to pay dividends to us. Our
Canadian subsidiary can pay dividends subject to
meeting regulatory requirements for capital
adequacy and liquidity with appropriate minimum
notice to the Office of the Superintendent of
Financial Institutions Canada. In addition, in the
future, we may become subject to agreements that
limit our ability to pay dividends. For more
information regarding dividend restrictions on our
insurance subsidiaries, see Note 15 (Statutory
Accounting and Dividend Restrictions) to our
consolidated financial statements included
elsewhere in this report.

IssuerPurchasesofEquitySecurities

Depending on market conditions, shares of our
common stock may be repurchased from time to
time at prevailing market prices through open
market or privately negotiated transactions. On
November 17, 2016, our Board of Directors
authorized a share repurchase program for up to
$200.0 million of our outstanding common stock for
purchases through June 30, 2018. We have
repurchased $150.0 million of shares under this
program through December 31, 2017. On
February 6, 2018, our Board of Directors authorized
a new share repurchase program for up to $275.0
million of our outstanding common stock (including
$50.0 million remaining from the prior repurchase
program) for purchases through June 30, 2019.

The Parent Company has no obligation to
repurchase any shares. Subject to applicable
corporate securities laws, repurchases may be
made at such times and in such amounts as

Primerica 2017 Annual Report

55

ITEM 5. COMMON STOCK AND STOCKHOLDER MATTERS

management deems appropriate. Repurchases
under a publicly announced program can be
discontinued at any time if management

believes additional repurchases are not
warranted.

During the quarter ended December 31, 2017, we repurchased shares of our common stock as follows:

Period

Total number of
shares purchased

Average price paid
per share

Total number of shares
purchased as part of
publicly announced
plans or programs

Approximate dollar
value of shares that
may yet be
purchased under the
plans or programs(1)

October 1-31, 2017

202,956

$85.15

202,956

November 1-30, 2017

December 1-31, 2017

—

—

—

—

—

—

$50,000,630

50,000,630

50,000,630

Total

202,956

$85.15

202,956

$50,000,630

(1)

In November 2016, our Board of Directors authorized $200.0 million of share repurchases through June 30, 2018. On February 6,
2018, our Board of Directors authorized a new share repurchase program for up to $275.0 million of our outstanding common
stock (including $50.0 million remaining from the prior repurchase program) for purchases through June 30, 2019.

For more information on our share repurchases,
see Note 12 (Stockholders’ Equity) to our
consolidated financial statements included
elsewhere in this report.

SecuritiesAuthorizedforIssuance
underEquityCompensationPlans

We have two compensation plans under which
our equity securities are authorized for issuance.

The Primerica, Inc. Second Amended and
Restated 2010 Omnibus Incentive Plan was
approved by our stockholders in May 2017. The
Primerica, Inc. Stock Purchase Plan for Agents
and Employees was approved by our sole
stockholder in March 2010. The following table
sets forth certain information relating to these
equity compensation plans at December 31,
2017.

Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights

Weighted average
exercise price of
outstanding options,
warrants and rights

Number of securities
remaining available
for future issuance

Equity compensation plans approved by

stockholders:
Primerica, Inc. Second Amended and

Restated 2010 Omnibus Incentive Plan

504,684(1)

$45.15(2)

1,976,953(3)

Primerica, Inc. Stock Purchase Plan for

Agents and Employees

Total

Equity compensation plans not
approved by stockholders

—

504,684

—

$45.15

1,935,673(4)

3,912,626

n/a

n/a

n/a

(1) Consists of 343,583 and 106,670 shares to be issued in connection with unvested restricted stock units and outstanding

stock options, respectively. Also includes 54,431 of shares to be issued to certain executive officers in connection with
outstanding performance stock units if the Company achieves the targeted level of performance specified in the award
agreement over a three-year period. See Note 12 (Stockholders Equity) and Note 14 (Share-Based Transactions) to our
consolidated financial statements included elsewhere in this report for more information on the equity awards outstanding.

56

Freedom Lives Here™

ITEM 5. COMMON STOCK AND STOCKHOLDER MATTERS

(2) Represents the weighted average exercise price of the 106,670 stock options outstanding.
(3) The number of shares of our common stock available for future issuance is 12,200,000 less the cumulative number of awards

granted under the plan plus the cumulative number of awards canceled under the plan.

(4) Represents shares of our common stock, which have already been issued and are outstanding, available to be purchased by
employees and agents under the plan. The number of outstanding shares available to be purchased is 2,500,000 less the
cumulative number of outstanding shares purchased to date under the plan.

StockPerformanceTable(1)

The following graph compares the performance
of our common stock to the Standard & Poor’s
(“S&P”) MidCap 400 Index and the S&P 500
Insurance Index by assuming $100 was invested
in each investment option as of December 31,
2012 and the reinvestment of all dividends. The

S&P MidCap 400 Index measures the
performance of the United States middle market
capitalization (“mid-cap”) equities sector. The
S&P 500 Insurance Index is a capitalization-
weighted index of domestic equities of
insurance companies traded on the NYSE and
NASDAQ. Our common stock is included in the
S&P MidCap 400 index.

Total Return Performance

l

e
u
a
V
x
e
d
n
I

$400

$350

$300

$250

$200

$150

$100

$50

/

2
1
0
2
1
3
2
1

/

/

3
1
0
2
1
3
2
1

/

/

4
1
0
2
1
3
2
1

/

/

5
1
0
2
1
3
2
1

/

/

6
1
0
2
1
3
2
1

/

/

7
1
0
2
1
3
2
1

/

Primerica, Inc.

S&P 500 Insurance

S&P MidCap 400

Index

12/31/2012

12/31/2013

12/31/2014

12/31/2015

12/31/2016

12/31/2017

Primerica, Inc.

S&P 500 Insurance

S&P MidCap 400

$100.00

$144.73

$184.90

$163.07

$241.89

$358.56

100.00

100.00

146.71

133.50

158.87

146.54

162.57

143.35

191.14

173.08

222.09

201.19

(1) The stock performance table is not deemed “soliciting material” or subject to Section 18 of the Securities Exchange Act of 1934.

Period Ended

Primerica 2017 Annual Report

57

 
ITEM 6. SELECTED FINANCIAL DATA

ITEM 6. SELECTED FINANCIAL DATA.

The selected financial data should be read in conjunction with the section entitled “Management’s
Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated
financial statements and accompanying notes included elsewhere in this report.

Year ended December 31,

2017

2016

2015

2014

2013

(In thousands, except per-share amounts)

Statements of income data

Revenues:

Direct premiums
Ceded premiums

Net premiums

Commissions and fees
Net investment income
Realized investment gains (losses), including
other-than-temporary impairment losses

Other, net

Total revenues
Benefits and expenses:
Benefits and claims
Amortization of deferred policy acquisition

costs

Sales commissions
Insurance expenses
Insurance commissions
Interest expense
Other operating expenses

$ 2,562,109 $ 2,444,268 $ 2,345,444 $ 2,301,332 $ 2,265,191
(1,644,158)

(1,600,771)

(1,595,220)

(1,616,817)

(1,600,559)

961,338
591,317
79,017

1,339
56,091

843,709
541,686
79,025

4,088
50,576

750,224
537,146
76,509

684,515
527,166
86,473

621,033
471,803
88,752

(1,738)
42,058

(261)
39,203

6,246
39,584

1,689,102

1,519,084

1,404,199

1,337,096

1,227,418

416,019

367,655

339,315

311,417

279,931

209,399
297,988
147,280
21,108
28,488
189,300

180,582
272,815
132,348
17,783
28,691
181,615

157,727
274,893
123,030
16,340
33,507
168,406

144,378
268,775
113,871
15,353
34,570
173,010

129,183
232,237
103,748
16,530
35,018
185,765

Total benefits and expenses

1,309,582

1,181,489

1,113,218

1,061,374

982,412

Income from continuing operations before

income taxes

Income taxes

379,520
29,265

337,595
118,181

290,981
101,110

275,722
95,888

245,006
86,305

Income from continuing operations

350,255

219,414

189,871

179,834

158,701

Income from discontinued operations, net

of income taxes

Net income

—

—

—

1,578

4,024

$ 350,255 $ 219,414 $ 189,871 $ 181,412 $ 162,725

Basic earnings per share:
Continuing operations
Discontinued operations

Basic earnings per share

Diluted earnings per share:
Continuing operations
Discontinued operations

Diluted earnings per share

Dividends declared per share

58

Freedom Lives Here™

$

$

$

$

$

7.63 $
—

7.63 $

7.61 $
—

7.61 $

4.59 $
—

4.59 $

4.59 $
—

4.59 $

3.70 $
—

3.70 $

3.70 $
—

3.70 $

3.26 $
0.03

3.29 $

3.26 $
0.03

3.29 $

0.78 $

0.70 $

0.64 $

0.48 $

2.80
0.07

2.87

2.76
0.07

2.83

0.44

ITEM 6. SELECTED FINANCIAL DATA

December 31,

2017

2016

2015

2014

2013

(In thousands)

Balance sheet data

Investments (excluding the held-to-

maturity security)

Cash and cash equivalents
Reinsurance recoverables
Deferred policy acquisition costs, net
Total assets
Future policy benefits
Notes payable
Total liabilities
Stockholders’ equity

$ 2,007,993 $ 1,875,631 $ 1,813,283 $ 1,848,316 $ 1,835,403
148,983
4,055,054
1,208,466
10,328,641
5,063,103
371,826
9,106,613
1,222,027

279,962
4,205,173
1,951,892
12,460,703
5,954,524
373,288
11,041,602
1,419,101

211,976
4,193,562
1,713,065
11,438,943
5,673,890
372,919
10,217,569
1,221,374

191,997
4,115,533
1,351,180
10,735,929
5,264,608
372,187
9,490,803
1,245,126

152,294
4,110,628
1,500,259
10,610,783
5,431,711
372,552
9,465,011
1,145,772

Primerica 2017 Annual Report

59

ITEM 7. MD&A

ITEM 7. MANAGEMENT’S
DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

Management’s Discussion and Analysis of
Financial Condition and Results of Operations
(“MD&A”) is intended to inform the reader
about matters affecting the financial condition
and results of operations of Primerica, Inc. (the
“Parent Company”) and its subsidiaries
(collectively, “we,” “us” or the “Company”) for the
three-year period ended December 31, 2017. As
a result, the following discussion should be read
in conjunction with the consolidated financial
statements and accompanying notes that are
included herein. This discussion contains
forward-looking statements that constitute our
plans, estimates and beliefs. These forward-
looking statements involve numerous risks and
uncertainties, including, but not limited to, those
discussed in “Risk Factors”. Actual results may
differ materially from those contained in any
forward-looking statements.

This MD&A is divided into the following
sections:

• Business Trends and Conditions

•

Factors Affecting Our Results

• Critical Accounting Estimates

• Results of Operations

•

•

Financial Condition

Liquidity and Capital Resources

BusinessTrendsandConditions

The relative strength and stability of financial
markets and economies in the United States and
Canada affect our growth and profitability. Our
business is, and we expect will continue to be,
influenced by a number of industry-wide and
product-specific trends and conditions.
Economic conditions, including unemployment
levels and consumer confidence, influence
investment and spending decisions by middle-
income consumers, who are generally our
primary clients. These conditions and factors

60

Freedom Lives Here™

also impact prospective recruits’ perceptions of
the business opportunity that becoming a
Primerica sales representative offers, which can
drive or dampen recruiting. Consumer spending
and borrowing levels affect how consumers
evaluate their savings and debt management
plans. In addition, interest rates and equity
market returns impact consumer demand for the
savings and investment products we distribute.
Our customers’ perception of the strength of the
capital markets may influence their decisions to
invest in the investment and savings products
we distribute. The financial and distribution
results of our operations in Canada, as reported
in U.S. dollars, are affected by changes in the
currency exchange rate. As a result, changes in
the Canadian dollar exchange rate may
significantly affect the result of our business for
all amounts translated and reported in U.S.
dollars. The effects of these trends and
conditions are discussed below and in the
Results of Operations section.

Size of our Independent Sales Force.

Our ability to increase the size of our
independent sales force is largely based on the
success of our sales force’s recruiting efforts as
well as training and motivating recruits to get
licensed to sell life insurance. We believe that
recruitment and licensing levels are important to
sales force trends, and growth in recruiting and
licensing is usually indicative of future growth in
the overall size of the sales force. Recruiting
changes do not always result in commensurate
changes in the size of our licensed sales force
because new recruits may obtain the requisite
licenses at rates above or below historical levels.

New recruits increased in 2017 to 303,867 from
262,732 in 2016 and 228,115 in 2015 primarily
due to sustained growth in the size of our
independent sales force, resulting in more
agents available to actively recruit. In addition,
the increase in recruits during 2017 included
approximately 19,000 recruits from hurricane-
affected areas whose Independent Business
Application (“IBA”) fees were waived in the
second half of 2017.

The size of our life-licensed sales force increased
to 126,121 sales representatives at December 31,
2017 from 116,827 at December 31, 2016 and
106,710 at December 31, 2015, primarily due to
strong recruiting trends in recent periods and
lower non-renewals during the year. The growth
in the number of our life-licensed sales
representatives as of December 31, 2017 was
not significantly affected by the additional
recruits from the hurricane-affected areas who
received the IBA fee waivers.

ITEM 7. MD&A

Term Life Insurance Product Sales and
Face Amount In Force.

The average number of life-licensed sales
representatives and the number of term life
insurance policies issued, as well as the average
monthly rate of new policies issued per life-
licensed sales representative (historically
between 0.18 and 0.22), were as follows:

Year ended December 31,

Average number of life-licensed sales representatives
Number of new policies issued
Average monthly rate of new policies issued per life-licensed sales

representative

2017

2016
121,291 111,843 101,660
312,799 298,244 260,059

2015

0.21

0.22

0.21

The increase in new life insurance policies issued
in 2017 from 2016 and in 2016 from 2015
reflected the positive impact of strong growth in
the size of our life-licensed sales force in recent
periods. Productivity, measured by the average

monthly rate of new policies issued per life-
licensed sales representative continues to be at
the higher end of our historical range due to the
positive sales momentum generated within our
independent sales force.

The changes in the face amount of our in-force book of term life insurance policies were as follows:

Year ended December 31,

% of
beginning
balance

2016

% of
beginning
balance

2015

% of
beginning
balance

2017

$728,385

$693,194

$681,927

(Dollars in millions)

Face amount in force, beginning of period
Net change in face amount:

Issued face amount
Terminations
Foreign currency

95,635
(65,958)
5,769

13%
(9)%
1%

89,869
(57,238)
2,560

13%
(8)%
*

79,111
(53,580)
(14,264)

Net change in face amount

35,446

5%

35,191

5%

11,267

Face amount in force, end of period

$763,831

$728,385

$693,194

12%
(8)%
(2)%

2%

*

Less than 1%.

The face amount of term life insurance policies
in force increased 5% during 2017 as compared
to 2016 primarily due to the positive impact of
strong policy sales and the consistent level of
terminations as a percentage of the beginning
face amount in force, which allowed issued face
amount to outpace policy terminations face
amount. As a percentage of the beginning face
amount in force, issued face amount as well as

terminations remained relatively consistent with
the prior year. The continued strengthening of
the Canadian dollar spot rate relative to the U.S.
dollar also favorably impacted the face amount
in force during 2017. Our average issued face
amount increased modestly in 2017 to
approximately $244,800 compared to
approximately $241,500 in 2016.

Primerica 2017 Annual Report

61

ITEM 7. MD&A

In 2016, the face amount of term life insurance
policies in force increased compared with 2015
also as a result of higher policy sales and the
consistent level of terminations as a percentage

of the beginning face amount in force. Our
average issued face amount in 2016 was
consistent with the average issued face amount
in 2015 of $241,700.

Investment and Savings Product Sales, Asset Values and Accounts/Positions. Investment and
savings products sales and average client asset values were as follows:

Product sales:

Retail mutual funds

Annuities and other

Total sales-based revenue

generating product sales

Managed investments

Segregated funds

Year ended December 31,

2017 vs. 2016
change

2017

2016

2015

$

%

2016 vs. 2015
change

$

%

(Dollars in millions)

$ 3,802 $ 3,279 $ 3,259 $ 523

16% $ 20

1%

1,670

1,813

2,004

(143)

(8)% (191)

(10)%

5,472

5,092

5,263

428

292

212

290

247

347

380

216

2

7%

(171)

(3)%

102%

1%

(35)

(57)

(14)%

(16)%

Total product sales

$ 6,192 $ 5,594 $ 5,857 $ 598

11% $(263)

(4)%

Average client asset values:

Retail mutual funds

Annuities and other

Managed investments

Segregated funds

$35,174 $30,566 $30,429 $4,608

15% $ 137

17,002

14,880

14,258

2,122

2,195

2,420

1,720

2,262

1,518

2,272

475

158

14%

28%

7%

622

202

(10)

Total average client asset values

$56,791 $49,428 $48,477 $7,363

15% $ 951

*

4%

13%

*

2%

*

Less than 1%.

The rollforward of asset values in client accounts was as follows:

Asset values, beginning of period
Net change in asset values:

Inflows

Redemptions

Net inflows

Change in fair value, net

Foreign currency, net

Net change in asset values

Year ended December 31,

% of
beginning
balance

2016

% of
beginning
balance

(Dollars in millions)
$47,354

2015

$48,656

2017

$52,340

% of
beginning
balance

6,192

12%

5,594

12%

5,857

12%

(5,147)

(10)%

(4,620)

(10)%

(4,843)

(10)%

1,045
7,158

624

8,827

2%
14%

1%

17%

974
3,758

254

4,986

2%
8%

1%

1,014
(859)

(1,457)

11%

(1,302)

2%
(2)%

(3)%

(3)%

Asset values, end of period

$61,167

$52,340

$47,354

62

Freedom Lives Here™

Average number of fee-generating positions was as follows:

ITEM 7. MD&A

Average number of fee-generating

positions(1):
Recordkeeping and custodial
Recordkeeping only

Total average number of fee-

generating positions

Year ended December 31,

2017 vs. 2016
change

2016 vs. 2015
change

2017

2016

2015

Positions

%

Positions

%

(Positions in thousands)

2,226
675

2,201
677

2,150
653

25
(2)

2,901

2,878

2,803

23

1%
*

1%

51
24

75

2%
4%

3%

(1) We receive recordkeeping fees by mutual fund positions. An individual client account may include multiple mutual fund

positions. We may also receive fees earned for custodial services that we provide to clients with retirement plan accounts
that hold positions in these mutual funds.
Less than 1%.

*

Product sales. The increase in investment and
savings product sales in 2017 from 2016 was
largely attributed to the positive impact of
market performance on consumer demand for
U.S. retail mutual funds in recent periods as well
as increased sales of managed investments
reflecting the launch of the Primerica Advisors
Lifetime Investment Platform product during the
second quarter of 2017. These increases were
partially offset by lower sales of variable annuity
products, in line with the industry, as well as
lower sales of fixed indexed annuity products
reflecting strong prior year sales, lower demand
for principal protection products by our clients
in 2017, and a continued shift in larger size
trades to managed accounts and retail mutual
funds.

In 2016, investment and savings product sales
decreased from 2015 largely due to lower
variable annuity sales, partially offset by positive
sales in U.S. retail mutual fund and fixed indexed
annuity sales. Our annuity sales activity in 2016
was consistent with an industry-wide shift from
variable annuities to fixed indexed annuities
while positive market performance in periods
leading up to and including 2016 increased
demand for U.S. retail mutual funds.

Average client asset values. Average client asset
values increased in 2017 from 2016 and in 2016
from 2015 primarily due to market appreciation
in recent periods and continued net positive
inflows.

Rollforward of client asset values. Client asset
values followed a multi-year growth trend during
2017 primarily due to strong market performance
that continued in 2017 combined with the positive
net inflows from product sales. Additionally, the
strengthening of the Canadian dollar spot rate
relative to the U.S. dollar also contributed to the
increase in client asset values in 2017.

The growth in client asset values in 2016 from
2015 was also driven by strong market
performance and positive net inflows from
product sales. The impact of the translated value
of client assets in Canada due to the
strengthening of the Canadian dollar relative to
the U.S. dollar also contributed to the increase in
client asset values in 2016 from 2015.

Average number of fee-generating
positions. The average number of fee-
generating positions increased slightly in 2017
from 2016, while also increasing in 2016 from
2015, reflecting the layered effect of growth in
new product sales outpacing redemptions for
those mutual funds and managed accounts
investments that are serviced on the Company’s
recordkeeping and custodial services platform.
Partially offsetting the growth in recordkeeping
fee-generating positions in 2017 was the launch
of the Lifetime Investment Platform, for which
we do not earn recordkeeping fees, and the
closing of the Freedom Portfolios product line to
new investments, for which we do earn
recordkeeping fees.

Primerica 2017 Annual Report

63

ITEM 7. MD&A

Regulatory changes on business trends. Regulatory
changes can also impact our product sales. On
April 8, 2016, the Department of Labor (“DOL”)
published a final rule (“the DOL Fiduciary Rule”),
which more broadly defines the circumstances
under which a person or entity may be considered a
fiduciary for purposes of the prohibited transaction
rules of the Employee Retirement Income Security
Act (“ERISA”) and the Internal Revenue Code (“IRC”)
Section 4975. In connection with the DOL Fiduciary
Rule, the DOL also issued new exemptions and
amended several existing exemptions. On
February 3, 2017, the President of the United States
issued a memorandum directing the DOL to review
the DOL Fiduciary Rule and the exemptions to
determine whether they should be revised or
rescinded. The DOL Fiduciary Rule and transitional
exemptions became applicable on June 9, 2017,
with the final exemptions scheduled to go into
effect on July 1, 2019. The period from June 9, 2017
to July 1, 2019 is referred to as the “Transition
Period.” The DOL has stated that it is conducting the
mandated review and will make the determinations
directed by the President’s memorandum during
the Transition Period.

Individual retirement accounts (“IRA”) and other
qualified accounts are an important component
of the investment and savings products we
distribute. If the DOL Fiduciary Rule, including
the final exemptions, were to become applicable
without revisions, we believe that certain
changes to our qualified plan business would be
necessary in order for us to continue to help
investors save for retirement. Because of the
uncertain status of the DOL Fiduciary Rule or any
SEC Rule, and because of the unsettled nature of
the Transition Period, we have not determined
the extent to which we would make necessitated
compensation, product or other changes to our
qualified plan business, nor whether we would
make such changes consistent across our non-
qualified business. As a result, we are currently
unable to quantify the impact on our business,
financial position or results of operations. During
the year ended December 31, 2017, average
client assets held in U.S. qualified retirement
plans accounted for an estimated 59% of total
average client account assets. During the year
ended December 31, 2017, product sales of

64

Freedom Lives Here™

assets held in U.S. qualified retirement plans
accounted for approximately 54% of total
investment and savings product sales.

Redomestication. Primerica Life Insurance
Company (“Primerica Life”), our principal life
insurance underwriting company,
redomesticated from Massachusetts to
Tennessee in 2017. As a Tennessee-domiciled
life insurance company, Primerica Life will incur
lower retaliatory premium taxes and
representatives licensing fees than previously
incurred as a Massachusetts-domiciled life
insurance company. The impact of the reduction
in these taxes and fees in 2017 is discussed in
the “Results of Operations” section included
elsewhere in MD&A. The redomestication of
Primerica Life to Tennessee also allows Primerica
Life to adopt the NAIC’s model regulation for
determining statutory accounting reserves using
a principle-based approach (“principle-based
reserves” or “PBR”) effective January 1, 2018. For
discussion regarding the impact of PBR on our
consideration of future redundant reserve
financing transactions, refer to the “Liquidity and
Capital Resources” section included elsewhere in
MD&A.

U.S Tax Reform. On December 22, 2017, the
Tax Cuts and Jobs Act of 2017 (the “Tax Reform
Act”) was enacted in the United States. The Tax
Reform Act includes a broad range of changes
to federal tax legislation including changes to
corporate and personal income tax rates, income
tax deductions, and international tax provisions.
The Tax Reform Act represents the most
significant and fundamental changes to the U.S.
tax code since 1986.

We anticipate that the provisions of the Tax
Reform Act may indirectly affect consumer
demand for the Company’s product offerings.
Reductions to corporate and personal income
taxes may result in additional income for our
clients, which could lead to higher long-term
sales of our term life insurance and investment
and savings products. To the extent the Tax
Reform Act influences the fair value of equity
securities, we are likely to see a similar effect on

demand for our investment and savings
products and the value of our clients’ assets. We
are unable to quantify the impact on our future
product sales due to the inherent uncertainty
regarding the long-term economic impact of the
Tax Reform Act.

FactorsAffectingOurResults

Term Life Insurance Segment. Our Term Life
Insurance segment results are primarily driven
by sales volumes, the accuracy of our pricing
assumptions, terms and use of reinsurance, and
expenses.

Sales and policies in force. Sales of term policies
and the size and characteristics of our in-force
book of policies are vital to our results over the
long term. Premium revenue is recognized as it
is earned over the term of the policy, and
eligible acquisition expenses are deferred and
amortized ratably with the level premiums of the
underlying policies. However, because we incur
significant cash outflows at or about the time
policies are issued, including the payment of
sales commissions and underwriting costs,
changes in life insurance sales volume will have a
more immediate effect on our cash flows.

Historically, we have found that while sales
volume of term life insurance products between
fiscal periods may vary based on a variety of
factors, the productivity of individual sales
representatives generally remains within a
relatively narrow range (i.e., an average monthly
rate of new policies issued per life-licensed sales
representative between 0.18 and 0.22), and,
consequently, our sales volume over the longer
term generally correlates to the size of our
independent sales force.

Pricing assumptions. Our pricing methodology
is intended to provide us with appropriate profit
margins for the risks we assume. We determine
pricing classifications based on the coverage
sought, such as the size and term of the policy,
and certain policyholder attributes, such as age
and health. In addition, we generally utilize
unisex rates for our term life insurance policies.
The pricing assumptions that underlie our rates
are based upon our best estimates of mortality,

ITEM 7. MD&A

persistency and interest rates at the time of
issuance, sales force commission rates, issue and
underwriting expenses, operating expenses and
the characteristics of the insureds, including the
distribution of sex, age, underwriting class,
product and amount of coverage. Our results
will be affected to the extent there is a variance
between our pricing assumptions and actual
experience.

• Persistency. Persistency is a measure of
how long our insurance policies stay in
force. As a general matter, persistency that
is lower than our pricing assumptions
adversely affects our results over the long
term because we lose the recurring revenue
stream associated with the policies that
lapse. Determining the near-term effects of
changes in persistency is more complicated.
When actual persistency is lower than our
pricing assumptions, we must accelerate the
amortization of deferred policy acquisition
costs (“DAC”). The resultant increase in
amortization expense is offset by a
corresponding release of reserves
associated with lapsed policies, which
causes a reduction in benefits and claims
expense. The future policy benefit reserves
associated with any given policy will change
over the term of such policy. As a general
matter, future policy benefit reserves are
lowest at the inception of a policy term and
rise steadily to a peak before declining to
zero at the expiration of the policy term.
Accordingly, depending on when the lapse
occurs in relation to the overall policy term,
the reduction in benefits and claims
expense may be greater or less than the
increase in amortization expense, and,
consequently, the effects on earnings for a
given period could be positive or negative.
Persistency levels will impact results to the
extent actual experience deviates from the
persistency assumptions that are locked-in
at time of issue.

• Mortality. Our profitability will fluctuate to
the extent actual mortality rates differ from
the assumptions that are locked-in at time
of issue. We mitigate a significant portion of
our mortality exposure through reinsurance.

Primerica 2017 Annual Report

65

ITEM 7. MD&A

•

Interest Rates. We use an assumption for
future interest rates that initially reflects the
current low interest rate environment
gradually increasing to a level consistent
with historical experience. Both DAC and the
future policy benefit reserve liability
increase with the assumed interest rate.
Since DAC is higher than the future policy
benefit reserve liability in the early years of
a policy, a lower assumed interest rate
generally will result in lower profits. In the
later years, when the future policy benefit
reserve liability is higher than DAC, a lower
assumed interest rate generally will result in
higher profits. These assumed interest rates,
which like other pricing assumptions are
locked in at issue, impact the timing but not
the aggregate amount of DAC and future
policy benefit reserve changes. We allocate
net investment income generated by the
investment portfolio to the Term Life
Insurance segment in an amount equal to
the assumed net interest accreted to the
segment’s U.S. generally accepted
accounting principles (“U.S. GAAP”)-
measured future policy benefit reserve
liability less DAC. All remaining net
investment income, and therefore the
impact of actual interest rates, is attributed
to the Corporate and Other Distributed
Products segment.

Reinsurance. We use reinsurance extensively,
which has a significant effect on our results of
operations. Since the mid-1990s, we have
reinsured between 60% and 90% of the mortality
risk on our U.S. term life insurance policies on a
quota share yearly renewable term (“YRT”) basis.
In Canada, historically, we utilized reinsurance
arrangements similar to the U.S. in certain years
and reinsured only face amounts above
$500,000 in other years. Since the first quarter of
2012, we have utilized a YRT reinsurance
arrangement in Canada similar to our U.S.
program. YRT reinsurance permits us to set
future mortality at contractual rates by policy
class. To the extent actual mortality experience is
more or less favorable than the contractual rate,
the reinsurer will earn incremental profits or bear
the incremental cost, as applicable. In contrast to

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Freedom Lives Here™

coinsurance, which is intended to eliminate all
risks (other than counterparty risk of the
reinsurer) and rewards associated with a
specified percentage of the block of policies
subject to the reinsurance arrangement, the YRT
reinsurance arrangements we enter into are
intended only to reduce volatility associated with
variances between estimated and actual
mortality rates.

In 2010, as part of our corporate reorganization
and the initial public offering of our common
stock, we entered into significant coinsurance
transactions (the “IPO coinsurance transactions”)
with entities then affiliated with Citigroup, Inc.
(collectively, the “IPO coinsurers”) and ceded
between 80% and 90% of the risks and rewards
of our term life insurance policies that were in
force at year-end 2009. Beginning in 2017,
policies reaching the end of their initial level
term period are no longer ceded under the IPO
coinsurance transactions. We continue to
administer all policies subject to these
coinsurance agreements.

The effect of our reinsurance arrangements on
ceded premiums and benefits and expenses on
our statement of income follows:

• Ceded premiums. Ceded premiums are the

premiums we pay to reinsurers. These
amounts are deducted from the direct
premiums we earn to calculate our net
premium revenues. Similar to direct
premium revenues, ceded coinsurance
premiums remain level over the initial term
of the insurance policy. Ceded YRT
premiums increase over the period that the
policy has been in force. Accordingly, ceded
YRT premiums generally constitute an
increasing percentage of direct premiums
over the policy term.

• Benefits and claims. Benefits and claims
include incurred claim amounts and
changes in future policy benefit reserves.
Reinsurance reduces incurred claims in
direct proportion to the percentage ceded.
Coinsurance also reduces the change in
future policy benefit reserves in direct
proportion to the percentage ceded, while

YRT reinsurance does not significantly
impact the change in these reserves.

• Amortization of DAC. DAC, and therefore
amortization of DAC, is reduced on a pro-
rata basis for the coinsured business,
including the business reinsured with the
IPO coinsurers. There is no impact on
amortization of DAC associated with our
YRT contracts.

•

Insurance expenses

Insurance expenses.
are reduced by the allowances received
from coinsurance. There is no impact on
insurance expenses associated with our YRT
contracts.

We may alter our reinsurance practices at any
time due to the unavailability of YRT reinsurance
at attractive rates or the availability of
alternatives to reduce our risk exposure. We
presently intend to continue ceding
approximately 90% of our U.S. and Canadian
mortality risk on new business.

Expenses. Results are also affected by variances
in client acquisition, maintenance and
administration expense levels.

Investment and Savings Products
Segment. Our Investment and Savings Products
segment results are primarily driven by sales, the
value of assets in client accounts for which we
earn ongoing management, marketing and
support, and distribution fees, and the number of
recordkeeping positions and custodial-fee-
generating accounts we administer.

Sales. We earn commissions and fees, such as
dealer re-allowances, and marketing and
support fees, based on sales of mutual fund
products and annuities. Sales of investment and
savings products are influenced by the overall
demand for investment products in the United
States and Canada, as well as by the size and
productivity of our independent sales force. We
generally experience seasonality in our
Investment and Savings Products segment
results due to our high concentration of sales of
retirement account products. These accounts are
typically funded in February through April,
coincident with our clients’ tax return
preparation season. While we believe the size of

ITEM 7. MD&A

our independent sales force is a factor in driving
sales volume in this segment, there are a
number of other variables, such as economic
and market conditions, which may have a
significantly greater effect on sales volume in
any given fiscal period.

Asset values in client accounts. We earn
marketing and support fees as well as
distribution fees (trail commissions or, with
respect to U.S. mutual funds, 12b-1 fees) on
mutual fund and annuity assets in the United
States and Canada. In the United States, we also
earn investment advisory fees on assets in
managed investments. In Canada, we earn
management fees on certain mutual fund assets
and on the segregated funds for which we serve
as investment manager. Asset values are
influenced by new product sales, ongoing
contributions to existing accounts, redemptions
and the change in market values in existing
accounts. While we offer a wide variety of asset
classes and investment styles, our clients’
accounts are primarily invested in equity funds.

Positions. We earn recordkeeping fees for
administrative functions we perform on behalf of
several of our mutual fund providers. An
individual client account may include multiple
fund positions for which we earn recordkeeping
fees. We may also receive fees earned for non-
bank custodial services that we provide to clients
with retirement plan accounts.

Sales mix. While our investment and savings
products all provide similar long-term economic
returns to the Company, our results in a given
fiscal period will be affected by changes in the
overall mix of products within these categories.
Examples of changes in the sales mix that
influence our results include the following:

•

sales of annuity products in the United
States will generate higher revenues in the
period such sales occur than sales of other
investment products that either generate
lower upfront revenues or, in the case of
managed investments and segregated
funds, no upfront revenues;

•

sales of a higher proportion of managed
investments and segregated funds products

Primerica 2017 Annual Report

67

ITEM 7. MD&A

will spread the revenues generated over
time because we earn higher revenues
based on assets under management for
these accounts each period as opposed to
earning upfront revenues based on product
sales; and

•

sales of a higher proportion of mutual fund
products sold will impact the timing and
amount of revenue we earn given the
marketing, support, recordkeeping and
custodial services we provide for the various
mutual fund products we distribute.

Corporate and Other Distributed Products
Segment. We earn revenues and pay
commissions and referral fees within our
Corporate and Other Distributed Products
segment for various other insurance products,
prepaid legal services and other financial
products, all of which are originated by third
parties. Our Corporate and Other Distributed
Products segment also includes in-force policies
from several discontinued lines of insurance
underwritten by National Benefit Life Insurance
Company (“NBLIC”).

Corporate and Other Distributed Products
segment net investment income reflects actual
net investment income realized by the Company
less the amount allocated to our Term Life
Insurance segment based on the assumed net
interest accreted to the segment’s U.S. GAAP-
measured future policy benefit reserve liability
less DAC. Actual net investment income
reflected in the Corporate and Other Distributed
Products segment is impacted by the size and
performance of our invested asset portfolio,
which can be influenced by interest rates, credit
spreads, and the mix of invested assets.

The Corporate and Other Distributed Products
segment is also affected by corporate income
and expenses not allocated to our other
segments, general and administrative expenses
(other than expenses that are allocated to our
Term Life Insurance or Investment and Savings
Products segments), interest expense on notes
payable, redundant reserve financing
transactions and our revolving credit facility, as
well as realized gains and losses on our invested
asset portfolio.

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Freedom Lives Here™

Capital Structure. Our financial results are
affected by our capital structure, which includes
our senior unsecured notes (the “Senior Notes”)
redundant reserve financing transactions, our
revolving credit facility, and common stock. See
Note 10 (Debt), Note 12 (Stockholders’ Equity)
and Note 16 (Commitments and Contingent
Liabilities) to our consolidated financial
statements included elsewhere in this report for
more information on changes in our capital
structure.

Foreign Currency. The Canadian dollar is the
functional currency for our Canadian subsidiaries
and our consolidated financial results, reported
in U.S. dollars, are affected by changes in the
currency exchange rate. As such, the translated
amount of revenues, expenses, assets and
liabilities attributable to our Canadian
subsidiaries will be higher or lower in periods
where the Canadian dollar appreciates or
weakens relative to the U.S. dollar, respectively.

The year-over-year increase in the year-end
exchange rates used by the Company to
translate our Canadian dollar functional currency
assets and liabilities into U.S. dollars was 7% in
2017 from 2016 and 4% from 2016 to 2015. The
year-over-year increase in the average exchange
rates used by the Company to translate our
Canadian dollar functional currency revenues
and expenses into U.S. dollars was 2% in 2017
from 2016 and it decreased 4% in 2016 from
2015.

See “Results of Operations” and “Financial
Condition” and “Quantitative and Qualitative
Disclosures About Market Risk – Canadian
Currency Risk” and Note 3 (Segment and
Geographical Information) to our consolidated
financial statements included elsewhere in this
report for more information on our Canadian
subsidiaries and the impact of foreign currency
on our financial results.

Income Taxes. The profitability of the
Company and its subsidiaries is affected by
income taxes assessed by federal, state, and U.S.
territorial jurisdictions in the U.S. and federal and
provincial jurisdictions in Canada. Changes in tax
legislation, such as the Tax Reform Act, will
impact the measurement of our deferred tax

assets and liabilities and the amount of income
tax expense we incur in current and future
periods.

During the year ended December 31, 2017, the
Company recognized the estimated transition
effect of revaluing its deferred tax assets and
liabilities and the inclusion of mandatory
deemed repatriation of foreign earnings due to
the enactment of the Tax Reform Act. The
transition effect on the Company’s net income is
described in the Results of Operations section
included elsewhere in MD&A. The reduction of
the federal corporate tax rate, effective
January 1, 2018, will reduce the amount of
federal income taxes incurred by the Company.

CriticalAccountingEstimates

We prepare our financial statements in
accordance with U.S. GAAP. These principles are
established primarily by the Financial Accounting
Standards Board. The preparation of financial
statements in conformity with U.S. GAAP
requires us to make estimates and assumptions
based on currently available information when
recording transactions resulting from business
operations. Our significant accounting policies
are described in Note 1 (Description of Business,
Basis of Presentation, and Summary of
Significant Accounting Policies) to our
consolidated financial statements included
elsewhere in this report. The most significant
items on our consolidated balance sheets are
based on fair value determinations, accounting
estimates and actuarial determinations, which
are susceptible to changes in future periods and
could affect our results of operations and
financial position.

The estimates that we deem to be most critical
to an understanding of our results of operations
and financial position are those related to DAC,
future policy benefit reserves and corresponding
amounts recoverable from reinsurers, income
taxes, and the valuation of investments. The
preparation and evaluation of these critical
accounting estimates involve the use of various
assumptions developed from management’s
analyses and judgments. Subsequent experience

ITEM 7. MD&A

or use of other assumptions could produce
significantly different results.

Deferred Policy Acquisition Costs. We defer
incremental direct costs of successful contract
acquisitions that result directly from and are
essential to the contract transaction(s) and that
would not have been incurred had the contract
transaction(s) not occurred. These costs include
commissions and policy issue expenses.
Deferrable term life insurance policy acquisition
costs are amortized over the initial premium-
paying period of the related policies in
proportion to premium income and include
assumptions made by us regarding persistency,
expenses, interest rates and claims, which are
updated on new business to reflect recent
experience. These assumptions may not be
modified, or unlocked on in-force term life
insurance business, unless recoverability testing
deems estimated future cash flows to be
inadequate. DAC is subject to recoverability
testing annually and when circumstances
indicate that recoverability is uncertain.

In particular, the balance of DAC in our Term Life
Insurance segment is susceptible to differences
between estimated persistency assumptions and
actual persistency experienced. If actual lapses
are different from pricing assumptions for a
particular period, the amount of DAC amortized
for that period will be affected. For example, if
actual annual lapses at each policy duration are
10% higher, the additional DAC balance as of
December 31, 2017 that would be amortized is
approximately $20 million. To further illustrate, if
we expect 1,000 policies in the first policy
duration to lapse, this sensitivity demonstration
assumes that an additional 10%, or 1,100 in
total, first duration policies actually lapse. We
believe that a 10% higher annual lapse rate is a
reasonably possible variation. Higher lapses in
the early durations would have a greater effect
on DAC amortization since the DAC balances are
higher at the earlier durations. Due to the
inherent uncertainties in making assumptions
about future events, materially different
experience from expected results in persistency
could result in a material increase or decrease of
DAC amortization in a particular period.
Differences between actual and expected

Primerica 2017 Annual Report

69

ITEM 7. MD&A

persistency also impact the balance of future
policy benefit reserves and reinsurance
recoverables as discussed below.

For additional information on DAC, see Note 1
(Description of Business, Basis of Presentation,
and Summary of Significant Accounting Policies)
and Note 7 (Deferred Policy Acquisition Costs) to
our consolidated financial statements included
elsewhere in this report.

Liabilities for future policy

Future Policy Benefit Reserves and
Reinsurance.
benefits on our term life insurance products
have been computed using a net level method
and include assumptions as to mortality,
persistency, interest rates, and other
assumptions based on our historical experience,
modified as necessary for new business to reflect
anticipated trends and to include provisions for
possible adverse deviation. Reserves related to
reinsured policies are accounted for using
assumptions consistent with those used to
determine the future policy benefit reserves and
are included in Reinsurance recoverables in our
consolidated balance sheets. Similar to the term
life insurance DAC discussion above, we do not
modify the assumptions used to establish future
policy benefit reserves during the policy term
unless recoverability testing deems them to be
inadequate and there is no remaining DAC
associated with the underlying policies. Our
results depend significantly upon the extent to
which our actual experience is consistent with
the assumptions we used in determining our
future policy benefit reserves. Our future policy
benefit reserve assumptions and estimates
require significant judgment and, therefore, are
inherently uncertain. We cannot determine with
precision the ultimate amounts that we will pay
for actual claims or the timing of those
payments.

The net impact of differences between actual
and expected persistency on future policy
benefit reserves and reinsurance recoverables
will partially offset the earnings impact
recognized from DAC amortization noted above.
In our Term Life Insurance segment, if actual
annual lapses at each policy duration are 10%
higher, the additional future policy benefit

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Freedom Lives Here™

reserves that would be released is approximately
$24 million, partially offset by the release of the
corresponding recoverable from reinsurers asset
of approximately $12 million using balances as
of December 31, 2017. Higher lapses in later
policy durations would have a greater effect on
the release of future policy benefit reserves since
the future policy benefit reserves are higher at
the later durations.

For additional information on future policy
benefits and reinsurance, see Note 1
(Description of Business, Basis of Presentation,
and Summary of Significant Accounting Policies)
and Note 6 (Reinsurance) to our consolidated
financial statements included elsewhere in this
report.

Income Taxes. We account for income taxes
using the asset and liability method. We
recognize deferred tax assets and liabilities for
the future tax consequences attributable to
(i) temporary differences between the financial
statement carrying amounts of existing assets
and liabilities and their respective tax bases and
(ii) operating loss and tax credit carryforwards.
Deferred tax assets are recognized subject to
management’s judgment that realization is more
likely than not applicable to the periods in which
we expect the temporary difference will reverse.
Deferred tax assets and liabilities are measured
using enacted tax rates expected to apply to
taxable income in the years in which those
temporary differences are expected to be
recovered or settled. For example, as of
December 31, 2017, we measured our deferred
tax assets and liabilities for temporary
differences subject to U.S. federal income tax
using the 21% statutory rate that becomes
effective on January 1, 2018 as a result of the Tax
Reform Act enacted on December 22, 2017. We
recognize the effect on deferred tax assets and
liabilities of a change in tax rates in income in
the period that includes the enactment date and,
therefore, we have recognized the impact from
the previous 35% statutory rate to the updated
21% statutory rate through income during the
year-ended December 31, 2017.

In light of the multiple tax jurisdictions in which
we operate, our tax returns are subject to

routine audit by the Internal Revenue Service
and other taxation authorities. These audits at
times may produce alternative views regarding
particular tax positions taken in the year(s) of
review. As a result, the Company records
uncertain tax positions, which require
recognition at the time when it is deemed more
likely than not that the position in question will
be upheld. Although management believes that
the judgment and estimates involved are
reasonable and that the necessary provisions
have been recorded, changes in circumstances
or unexpected events could adversely affect our
financial position, results of operations, and cash
flows.

For additional information on income taxes, see
Note 1 (Description of Business, Basis of
Presentation, and Summary of Significant
Accounting Policies) and Note 11 (Income Taxes)
to our consolidated financial statements
included elsewhere in this report.

Invested Assets. We hold primarily fixed-
maturity securities, including bonds and
redeemable preferred stocks, and equity
securities, including common and non-
redeemable preferred stock. We have classified
these invested assets as available-for-sale,
except for the securities of our U.S. broker-
dealer subsidiary, which we have classified as
trading securities. We also hold a credit-
enhanced note, which we classified as a held-to-
maturity security that was issued in exchange for
a surplus note with an equal principal amount as
part of a redundant reserve financing
transaction. All of these securities are carried at
fair value, except for the held-to-maturity
security, which is carried at amortized cost.
Unrealized gains and losses on available-for-sale
securities, except for other-than-temporary
impairments (“OTTI”) discussed below, are
included as a separate component of other
comprehensive income in our statements of
comprehensive income. Beginning January 1,
2018, changes in unrealized gains and losses on
available-for-sale equity securities will be
recognized in net income due to the adoption of
Accounting Standards Update No. 2016-01,
Financial Instruments – Overall (Subtopic
825-10) – Recognition and Measurement of

ITEM 7. MD&A

Financial Assets and Financial Liabilities (“ASU
2016-01”). Changes in fair value of trading
securities are included in net income in the
accompanying consolidated statements of
income in the period in which the change
occurred.
Fair value.
Fair value is the price that would be
received upon the sale of an asset in an orderly
transaction between market participants at the
measurement date. Fair value measurements are
based upon observable and unobservable
inputs. Observable inputs reflect market data
obtained from independent sources, while
unobservable inputs reflect our view of market
assumptions in the absence of observable
market information. We classify and disclose all
invested assets carried at fair value in one of the
three fair value measurement categories
prescribed by U.S. GAAP.

As of each reporting period, we classify all
invested assets in their entirety based on the
lowest level of input that is significant to the fair
value measurement. Significant levels of
estimation and judgment are required to
determine the fair value of certain of our
investments. The factors influencing these
estimations and judgments are subject to
change in subsequent reporting periods.
OTTI. The determination of whether a decline
in fair value of available-for-sale securities below
amortized cost is other-than-temporary is
subjective. Furthermore, this determination can
involve a variety of assumptions and estimates,
particularly for invested assets that are not
actively traded in established markets. We
evaluate a number of quantitative and
qualitative factors when determining the
impairment status of individual securities,
including issuer-specific risks as well as relevant
macroeconomic risks.

For available-for-sale securities in an unrealized
loss position that we intend to sell or would
more-likely-than-not be required to sell before
the expected recovery of the amortized cost
basis, we recognize an impairment charge for
the difference between amortized cost and fair
value as a realized investment loss in our
statements of income. For available-for-sale
fixed maturity securities in an unrealized loss

Primerica 2017 Annual Report

71

ITEM 7. MD&A

position for which we have no intent to sell and
believe that it is not more-likely-than-not that
we will be required to sell before the expected
recovery of the amortized cost basis, only the
amount related to the principal cash flows not
expected to be received over the remaining term
of the security, or the credit loss component, of
the difference between cost and fair value is
recognized as a realized investment loss in our
statements of income, while the remainder is
recognized in other comprehensive income in
our statements of comprehensive income.

OTTI analyses that we perform involve the use of
estimates, assumptions, and subjectivity. If these
factors or future events change, we could
experience material OTTI in future periods, which
could adversely affect our financial condition,
results of operations and the size and quality of
our invested assets portfolio.

For additional information on our invested
assets, see Note 1 (Description of Business, Basis
of Presentation, and Summary of Significant
Accounting Policies), Note 4 (Investments) and
Note 5 (Fair Value of Financial Instruments) to
our consolidated financial statements included
elsewhere in this report.

ResultsofOperations

Revenues. Our revenues consist of the
following:

• Net premiums. Reflects direct premiums
payable by our policyholders on our in-
force insurance policies, primarily term life
insurance, net of reinsurance premiums that
we pay to reinsurers.

• Commissions and fees. Consists primarily

of dealer re-allowances earned on the sales
of investment and savings products, trail
commissions and management fees based
on the asset values of client accounts,
marketing and support fees from product
originators, custodial fees for services
rendered in our capacity as nominee on
client retirement accounts funded by mutual
funds on our servicing platform,
recordkeeping fees for mutual funds on our

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Freedom Lives Here™

servicing platform and fees associated with
the sale of other distributed products.

• Net investment income. Represents

income, net of investment-related expenses,
generated by our invested asset portfolio,
which consists primarily of interest income
earned on fixed-maturity investments.
Investment income recorded on our held-
to-maturity invested asset and the
offsetting interest expense recorded for our
surplus note are included in net investment
income.

• Realized investment gains (losses), including
OTTI. Primarily reflects the difference
between amortized cost and amounts
realized on the sale of invested assets, as
well as OTTI charges.

• Other, net. Reflects revenues generated
primarily from the fees charged for access
to Primerica Online (“POL”), our primary
sales force support tool, as well as revenues
from the sale of other miscellaneous items.

Benefits and Expenses. Our operating
expenses consist of the following:

• Benefits and claims. Reflects the benefits

and claims payable on insurance policies, as
well as changes in our reserves for future
policy claims and reserves for other benefits
payable, net of reinsurance.

• Amortization of DAC. Represents the

amortization of capitalized costs directly
associated with the sale of an insurance
policy or segregated fund, including sales
commissions, medical examination and
other underwriting costs, and other eligible
policy issuance costs.

•

•

Sales commissions. Represents commissions
to our sales representatives in connection
with the sale of investment and savings
products and products other than insurance
products.

Insurance expenses. Reflects non-capitalized
insurance expenses, including staff
compensation, technology and
communications, insurance sales force-

•

•

related costs, printing, postage and
distribution of insurance sales materials,
outsourcing and professional fees, premium
taxes, amortization of our definite-lived
intangible asset and other corporate and
administrative fees and expenses related to
our insurance operations. Insurance
expenses also include both indirect policy
issuance costs and costs associated with
unsuccessful efforts to acquire new policies.

Insurance commissions. Reflects sales
commissions with respect to insurance
products that are not eligible for deferral.

Interest expense. Reflects interest on our
notes payable, any interest and the
commitment fee on our revolving credit
facility, the financing charges related to the
letter of credit issued under the credit
facility agreement with Deutsche Bank (the
“Peach Re Credit Facility Agreement”), fees
paid for the credit enhancement feature on
our held-to-maturity invested asset, and a
finance charge incurred pursuant to one of
our coinsurance agreements with an IPO
coinsurer.

• Other operating expenses. Consists

primarily of expenses that are unrelated to

ITEM 7. MD&A

the distribution of insurance products,
including staff compensation, technology
and communications, various sales force-
related costs, non-bank custodial and
recordkeeping administrative costs,
outsourcing and professional fees,
amortization of our definite-lived intangible
asset and other corporate and
administrative fees and expenses.

Insurance expenses and other operating
expenses directly attributable to the Term Life
Insurance and the Investment and Savings
Products segments are recorded directly to the
applicable segment. We allocate certain other
revenue and operating expenses that are not
directly attributable to a specific operating
segment based on the relative sizes of our life-
licensed and securities-licensed independent
sales forces. These allocated items include fees
charged for access to POL and costs incurred for
field technology, supervision, training and
certain other costs. We also allocate certain
technology and occupancy costs to our
operating segments based on estimated usage.
Costs that are not directly charged or allocated
to our two primary operating segments are
included in our Corporate and Other Distributed
Products segment.

Primerica 2017 Annual Report

73

ITEM 7. MD&A

Primerica, Inc. and Subsidiaries Results. Our results of operations for the years ended
December 31, 2017, 2016, and 2015 were as follows:

Year ended December 31,

2017 vs. 2016
change

2016 vs. 2015
change

2017

2016

2015

$

%

$

%

(Dollars in thousands)

Revenues:

Direct premiums
Ceded premiums

Net premiums

Commissions and fees
Investment income net of
investment expenses
Interest expense on surplus

note

Net investment income
Realized investment gains

(losses), including other-than-
temporary impairment losses

Other, net

$ 2,562,109 $ 2,444,268 $ 2,345,444 $117,841
212

(1,595,220)

(1,600,771)

(1,600,559)

5% $ 98,824
5,339
*

961,338
591,317

843,709
541,686

750,224 117,629 14% 93,485
4,540
537,146

49,631

9%

4%
*

12%
1%

105,882

97,905

89,557

7,977

8%

8,348

9%

(26,865)

(18,880)

(13,048)

7,985 42%

5,832

45%

79,017

79,025

76,509

(8)

*

2,516

3%

1,339
56,091

4,088
50,576

(1,738)
42,058

(2,749) 67%
5,515 11%

5,826 335%
20%
8,518

Total revenues

1,689,102

1,519,084

1,404,199 170,018 11% 114,885

8%

Benefits and expenses:
Benefits and claims
Amortization of DAC
Sales commissions
Insurance expenses
Insurance commissions
Interest expense
Other operating expenses

416,019
209,399
297,988
147,280
21,108
28,488
189,300

367,655
180,582
272,815
132,348
17,783
28,691
181,615

339,315
157,727
274,893
123,030
16,340
33,507
168,406

8%
48,364 13% 28,340
14%
28,817 16% 22,855
(1)%
9% (2,078)
25,173
8%
9,318
14,932 11%
1,443
3,325 19%
9%
(1)% (4,816) (14)%
(203)
8%
4% 13,209
7,685

Total benefits and expenses

1,309,582

1,181,489

1,113,218 128,093 11% 68,271

6%

Income before income

taxes
Income taxes

379,520
29,265

337,595
118,181

290,981
101,110

41,925 12% 46,614
(88,916) (75)% 17,071

16%
17%

Net income

$ 350,255 $ 219,414 $ 189,871 $130,841 60% $ 29,543

16%

*

Less than 1%

Total revenues. Total revenues increased in
2017 from 2016 primarily due to the cumulative
effect of incremental premiums on term life
insurance policies that are not subject to the IPO
coinsurance transactions, as well as higher direct
premiums reflecting strong term life insurance
policy sales in recent periods. Commissions and
fees from our Investment and Savings Products

74

Freedom Lives Here™

segment increased in 2017 compared to 2016
largely as a result of growth in client asset
values, reflecting strong market performance
and positive net inflows.

Net investment income in 2017 remained
consistent with 2016, as the positive impact from
a larger invested asset portfolio of
approximately $5.6 million was mostly offset by

the portfolio’s lower yield of approximately
$2.9 million as well as the impact of
approximately $2.2 million attributable to lower
total return on the deposit asset backing the
10% coinsurance agreement that is subject to
deposit method accounting. The continued
multi-year trend of low interest rates has
negatively affected our portfolio’s yield as debt
securities issued in prior years at higher coupon
rates mature and are replaced with newly-issued
debt securities with lower yields. Interest
expense on surplus note line item will fluctuate
from period to period along with the principal
amount of our surplus note (the “Surplus Note”)
based on the balance of reserves being
contractually supported under a redundant
reserve financing transaction used by Vidalia Re,
Inc. (“Vidalia Re”). Investment income earned on
our held-to-maturity invested asset completely
offsets the interest expense on Surplus Note line
item, thereby eliminating any impact on net
investment income. For more information on the
Surplus Note, see Note 10 (Debt) and for
additional information on the redundant reserve
financing transaction used by Vidalia Re, see
Note 4 (Investments) to our consolidated
financial statements included elsewhere in this
report.

Other, net revenues increased during 2017
compared to 2016 largely due to the increase in
fees collected for POL subscriptions, consistent
with subscriber growth, as the size of our
independent sales force has increased. The
increase in these fees was accompanied by
higher technology spending incurred primarily
to support and enhance POL as noted below in
the “Total benefits and expenses” section.

During 2016, total revenues increased from 2015
primarily due to the same trend noted in 2017
that involved incremental premiums on term life
insurance policies that are not subject to the IPO
coinsurance transactions, as well as direct
premiums growth from the increased number of
new policies issued in recent periods.
Commissions and fees generated from our
Investment and Savings Products segment
increased modestly in 2016 from 2015 as higher
asset-based and account-based revenues were
largely offset by lower sales-based revenues. Net

ITEM 7. MD&A

investment income increased in 2016 from 2015
as increasing prices on fixed-income investments
led to an approximately $4.7 million higher year-
over-year total return on the deposit asset
backing the 10% coinsurance agreement that is
subject to deposit method accounting. This
increase was partially offset by approximately
$2.1 million of lower investment income due to
lower yield on a slightly larger invested asset
portfolio.

Other, net revenues increased in 2016 from 2015
mostly due to the increase in fees collected for
POL as a result of subscriber growth that
coincided with growth in the size of our
independent sales force. Similarly, the increase in
these fees was accompanied by higher
technology spending incurred primarily to
support and enhance POL as noted below in the
“Total benefits and expenses” section.

Total benefits and expenses. Total benefits and
expenses for 2017 increased in comparison to
2016 primarily due to growth in premium-
related costs, which include benefits and claims
and amortization of DAC. The increase in sales
commissions was in line with the growth in
commissions and fees revenue. Also contributing
to the increase in total benefits and expenses in
2017 versus 2016 was higher insurance expenses
and other operating expenses reflecting higher
spending of approximately $8.7 million in
technology-related costs primarily associated
with POL, higher employee-related expenses of
approximately $6.1 million, and higher growth-
related expenses of approximately $5.4 million
associated with our Investment and Savings
Products and Term Life Insurance products.

The increase in total benefits and expenses in
2016 from 2015 was also largely driven by
growth in premium-related expenses. Insurance
expenses and other operating expenses
increased due to increased spending of
approximately $10.4 million in technology-
related costs associated primarily with POL,
higher employee-related expenses of
approximately $4.3 million, and costs related to
preparing for the implementation of the DOL
Fiduciary Rule of approximately $3.3 million.
These increases were partially offset by the

Primerica 2017 Annual Report

75

ITEM 7. MD&A

decline in interest expense incurred on our 10%
coinsurance agreement, which is discussed
further in Note 6 (Reinsurance) to our
consolidated financial statements included
elsewhere in this report.

Income taxes. Our effective income tax rate
declined to 7.7% in 2017 from 35.0% in 2016.
The largest factor driving the decline in the
effective income tax rate was the recognition of
the transition impact of the Tax Reform Act. In
2017, we recognized the impact from the
reduction in the U.S. federal tax rate from 35% to
21% that is expected to be in effect when our
net U.S. deferred tax liabilities reverse, which
resulted in an income tax benefit of
approximately $98.5 million or 26.0% of our
2017 income before income taxes. Partially
offsetting the income tax benefit recognized for
the transition impact of the Tax Reform Act is
approximately $3.0 million of one-time income
tax expense, or 0.8% of our 2017 income before
income taxes, due to the inclusion of mandatory
deemed repatriation of earnings attributable to
our Canadian subsidiaries.

After factoring in the transition impact of the Tax
Reform Act, our effective income tax rate in 2017
was 2.1% lower than our effective income tax
rate in 2016. This remaining year-over-year
change in our effective tax rate was primarily
attributable to the recognition of excess tax
benefits of approximately $6.1 million resulting
from the difference between the share price of
our common stock on the grant date of equity
awards and the date that the sales restrictions
on these awards lapsed. This recognition
resulted from the adoption of Accounting
Standards Update No 2016-09 (“ASU 2016-09”)
Compensation – Stock Compensation
(Topic 718) – Improvements to Employee
Share-Based Payment Accounting, effective
January 1, 2017.

In 2016 and 2015, our effective tax rate was
relatively consistent at 35.0%, and 34.7%,
respectively.

For additional information, see the discussions
of results of operations by segment below.

76

Freedom Lives Here™

ITEM 7. MD&A

Term Life Insurance Segment. Our results for the Term Life Insurance segment for the years ended
December 31, 2017, 2016, and 2015 were as follows:

Year ended December 31,

2017 vs. 2016
change

2016 vs. 2015
change

2017

2016

2015

$

%

$

%

(Dollars in thousands)

Revenues:

Direct premiums

Ceded premiums

Net Premiums

Allocated net investment income

Other, net

$ 2,534,068 $ 2,413,340 $ 2,313,133 $120,728 5% $100,207

4%

(1,593,011)

(1,591,133)

(1,584,952)

1,878

*

6,181

*

941,057

822,207

728,181 118,850 14% 94,026 13%

9,931

41,236

7,634

36,541

5,987

2,297 30%

1,647 28%

29,790

4,695 13%

6,751 23%

Total revenues

992,224

866,382

763,958 125,842 15% 102,424 13%

Benefits and expenses:
Benefits and claims

Amortization of DAC

Insurance expenses

Insurance commissions

398,212

201,751

139,876

6,728

350,640

172,812

125,268

4,301

322,232

47,572 14% 28,408

9%

147,980

28,939 17% 24,832 17%

116,290

14,608 12%

8,978

4,247

2,427 56%

54

8%

1%

Total benefits and expenses

746,567

653,021

590,749

93,546 14% 62,272 11%

Income before income

taxes

$ 245,657 $ 213,361 $ 173,209 $ 32,296 15% $ 40,152 23%

*

Less than 1%

Net premiums. Direct premiums grew in 2017
from 2016 primarily due to the increase in the
number of new policies issued in recent periods
and growth in the in-force book of business. The
change in ceded premiums includes
approximately $46.8 million in higher non-level
YRT reinsurance ceded premiums as business
not subject to the IPO coinsurance transactions
ages, largely offset by approximately $44.9
million in lower coinsurance ceded premiums
due to the run-off of business subject to the IPO
coinsurance transactions. The continued impact
from the increase in direct premiums combined
with the minimal change in ceded premiums
caused net premiums to grow at a higher rate
than direct premiums. Additionally, net
premiums increased as beginning in 2017,
policies reaching the end of their initial level
term period are no longer ceded under the IPO
coinsurance transactions.

Direct premiums in 2016 increased in
comparison to 2015 largely due to the increase
in the number of new policies issued in recent
periods. The change in ceded premiums
primarily includes approximately $54.6 million in
higher non-level YRT reinsurance ceded
premiums as business not subject to the IPO
coinsurance transactions ages, partially offset by
approximately $48.4 million in lower coinsurance
ceded premiums due to the run-off of business
subject to the IPO coinsurance transactions. The
sustained impact of growth in direct premiums
and the run-off of business subject to the IPO
coinsurance transactions resulted in net
premiums growing faster than direct premiums.

Benefits and claims. Benefits and claims
increased in 2017 from 2016 primarily due to the
growth in net premiums. Actual life claims
experience in the first half of 2017 negatively
impacted benefits and claims by approximately
$6 million. However, this impact from claims

Primerica 2017 Annual Report

77

ITEM 7. MD&A

experience was mostly offset by YRT rate
reductions negotiated for 2014 and later issue
years, which continues to dampen the growth in
benefits and claims relative to the growth in net
premiums.

approximately $3.3 million of benefits reflecting
lower retaliatory premium taxes and
representative licensing fees we incurred due to
changing the state of domicile of Primerica Life
to Tennessee in December 2017.

In comparing 2016 to 2015, the increase in
benefits and claims was primarily driven by the
growth in net premiums. However, benefits and
claims increased at a slower rate than net
premiums primarily due to disabled life premium
waiver claims experience during 2016 being
approximately $5 million lower than historical
levels, YRT rate reductions negotiated for 2014
and later issue years. Death claims were
relatively consistent with historical experience.

Amortization of DAC. The amortization of DAC
increased in 2017 from 2016 largely due to
growth in net premiums. The increase in DAC
amortization was higher than the increase in net
premiums due to comparatively weaker early-
duration persistency primarily during the first
half of 2017.

The increase in amortization of DAC in 2016
compared to 2015 was primarily driven by
growth in net premiums. DAC amortization grew
at a higher rate than net premiums reflecting
weaker early-duration persistency than the prior
year.

Insurance expenses. The increase in insurance
expenses in 2017 from 2016 was primarily due
to higher spending of approximately $5.9 million
in technology-related costs primarily associated
with POL, higher employee-related expenses of
approximately $3.7 million, and net higher
growth-related expenses of approximately
$2.8 million. These higher growth-related
expenses from increased premiums is net of

Insurance expenses in 2016 increased in
comparison to 2015 largely due to higher
spending of approximately $8.5 million in
technology-related costs primarily associated
with POL. Growth in net premiums also
contributed to the year-over-year increase in
insurance expenses of approximately
$4.4 million. During 2015, we reallocated certain
employee-related expenses from the Term Life
Insurance segment to the Corporate and Other
Distributed Products segment due to the change
in the Company’s management structure that
occurred in April 2015. The approximately
$3.3 million full-year effect of the reallocated
expenses, when combined with higher employee
merit and headcount expenses in 2016 of
approximately $2.3 million, resulted in a net
decrease of approximately $1.0 million in the
segment’s employee-related expenses in 2016
versus 2015. Furthermore, several miscellaneous
cost saving items in 2016 that aggregated to
approximately $3.0 million in lower insurance
expenses affected the year-over-year change.

Insurance commissions

Insurance commissions.
for 2017 increased in comparison to 2016
primarily due to higher non-deferred
commissions on new business in 2017 and
renewed policies that reached the end of their
initial level term period in 2017 and are no
longer ceded under the IPO coinsurance
agreements. Insurance commissions in 2016
remained relatively consistent with 2015.

78

Freedom Lives Here™

Investment and Savings Products Segment. Our results of operations for the Investment and
Savings Products segment for the years ended December 31, 2017, 2016, and 2015 were as follows:

ITEM 7. MD&A

Year ended December 31,

2017 vs. 2016
change

2016 vs. 2015
change

2017

2016

2015

$

%

$

%

(Dollars in thousands)

$233,005 $227,320 $237,384 $ 5,685

3% $(10,064)

(4)%

275,157

237,604

231,919

37,553 16%

Revenues:

Commissions and fees:

Sales-based revenues

Asset-based revenues

Expenses:

Amortization of DAC

Insurance commissions

Sales commissions:

Sales-based

Asset-based

5,685

6,364

1,300

2%

14%

17%

3,285

1%

4,154

8,256

5,012

4%

9%

1%

Account-based revenues

55,030

50,861

44,497

4,169

Other, net

9,555

8,836

7,536

719

Total revenues

572,747

524,621

521,336

48,126

8%

8%

9%

6,168

6,148

12,505

11,456

7,952

9,841

20

*

(1,804)

(23)%

1,049

9%

1,615

16%

166,061

160,674

167,883

5,387

3%

(7,209)

(4)%

118,513

99,639

95,485

18,874 19%

Other operating expenses

106,664

102,348

94,092

4,316

Total expenses

409,911

380,265

375,253

29,646

4%

8%

Income before income

taxes

*

Less than 1%

$162,836 $144,356 $146,083 $18,480 13% $ (1,727)

(1)%

Commissions and fees. Commissions and fees
increased in 2017 from 2016 primarily due to
growth in asset-based revenues, reflecting
higher average client asset values as a result of
market appreciation and net positive inflows.
Sales-based revenues also contributed to the
increase in commissions and fees due to higher
product sales during the first half of 2017 while
being partially offset by the change in sales mix
towards product offerings with lower sales-
based commission rates. Account-based
revenues increased due to a change in our
account-based fee structure on U.S. qualified
accounts since the prior year and a shift in mix
among fund families on our recordkeeping
platform, as well as an increase in the average
number of positions and accounts for which we
earn recordkeeping fees and custodial fees,
respectively.

The modest increase in commissions and fees in
2016 from 2015 was largely attributable to the
decline in sales-based revenues, which was
primarily driven by lower variable annuity sales.
Asset-based revenues increased in 2016
compared to 2015 due to the increase in
average client asset values. Account-based
revenues also increased in 2016 compared to
2015 primarily due to an increase in our
account-based fee structure on U.S. qualified
accounts, which accounted for a year-over-year
increase of approximately $4.1 million, as well as
the increase in the average number of fee-
generating positions in mutual funds and
managed accounts investments that are serviced
on the Company’s recordkeeping and custodial
services platform.

Primerica 2017 Annual Report

79

ITEM 7. MD&A

Amortization of DAC. Amortization of DAC on
our Canadian segregated funds product in 2017
remained consistent with 2016 while each year
experienced favorable market performance of
the underlying funds and redemptions
experience that was better than the original
assumptions. The redemption assumption was
reduced in both years based on emerging
product experience.

In 2016, amortization of DAC on our Canadian
segregated funds product was lower compared
to 2015 largely due to the impact of favorable
2016 segregated funds market performance.

Insurance commissions. The increase in
insurance commissions in 2017 from 2016 was
largely driven by growth in our Canadian
segregated funds client assets.

Insurance commissions increased in 2016
compared with 2015 largely due to a change in
the trail commission rate earned by the sales
force on our Canadian segregated funds during
the second quarter of 2015.

Sales commissions. The increase in sales-and
asset-based commissions was relatively
consistent with the growth in sales- and asset-
based revenues, respectively. When considering
that asset-based expenses for our Canadian
segregated funds were reflected within
insurance commissions and amortization of DAC,
the increase in asset-based commissions was
relatively consistent with the increase in asset-
based revenues excluding Canadian segregated
funds.

The decline in sales-based commissions in 2016
from 2015 was in line with the decline in sales-
based revenue. The increase in asset-based
commissions slightly outpaced the increase in
asset-based revenue primarily due to
fluctuations in the product mix.

Other operating expenses. Other operating
expenses increased in 2017 from 2016 largely
due to growth in expenses of approximately
$2.4 million based on client assets, higher costs
of approximately $1.8 million related to the
launch of the new Primerica Advisors Lifetime
Investments Platform during the second quarter
of 2017, and technology spending of
approximately $1.7 million for a new sales tool
to support our agents’ distribution of products.
These increases in other operating expenses
were partially offset by approximately
$1.4 million of lower costs related to the
implementation of DOL Fiduciary Rule.

The increase in other operating expenses in
2016 from 2015 was primarily due to $3.3 million
of higher costs related to preparation for the
DOL Fiduciary Rule. In addition, increased
spending in technology-related expenses
associated primarily with POL resulted in
approximately $2.4 million of higher operating
expenses in 2016. Also contributing to the
growth in operating expenses in 2016 as
compared with 2015 were higher employee-
related costs of approximately $0.9 million.

80

Freedom Lives Here™

Corporate and Other Distributed Products Segment. Our results of operations for the Corporate
and Other Distributed Products segment for the years ended December 31, 2017, 2016, and 2015 were
as follows:

ITEM 7. MD&A

Revenues:

Direct premiums

Ceded premiums

Net Premiums

Commissions and fees

Allocated investment income net of

Year ended December 31,

2017 vs. 2016
change

2016 vs. 2015
change

2017

2016

2015

$

%

$

%

(Dollars in thousands)

$ 28,041 $ 30,928 $ 32,311 $(2,887)

(9)% $(1,383)

(7,760)

(9,426)

(10,268)

(1,666)

(18)%

(842)

(4)%

(8)%

20,281

28,125

21,502

25,901

22,043

(1,221)

(6)%

(541)

(2)%

23,346

2,224

9% 2,555

11%

investment expenses

95,951

90,271

83,570

5,680

6% 6,701

8%

Interest expense on surplus note

(26,865)

(18,880)

(13,048)

7,985

42% 5,832

45%

Allocated net investment income

69,086

71,391

70,522

(2,305)

(3)%

869

1%

Realized investment gains

(losses), including other-than-
temporary impairment losses

Other, net

1,339

5,300

4,088

5,199

(1,738)

(2,749) 67% 5,826 335%

4,732

101

2%

467

10%

Total revenues

124,131

128,081

118,905

(3,950)

(3)% 9,176

8%

Benefits and expenses:
Benefits and claims

Amortization of DAC

Insurance expenses

Insurance commissions

Sales commissions

Interest expense

Other operating expenses

17,807

17,015

17,083

792

5%

(68)

*

1,480

7,404

1,875

13,414

28,488

82,636

1,622

7,080

2,026

12,502

28,691

79,267

1,795

6,740

2,252

11,525

33,507

74,314

(142)

(9)%

(173)

(10)%

324

5%

340

5%

(151)

(7)%

(226)

(10)%

912

7%

977

8%

(203)

(1)% (4,816)

(14)%

3,369

4% 4,953

7%

1%

Total benefits and expenses

153,104

148,203

147,216

4,901

3%

987

Income before income taxes

$ (28,973) $ (20,122) $ (28,311) $ 8,851

44% $(8,189)

(29)%

*

Less than 1%

Total revenues. The largest component of the
decrease in total revenues in 2017 from 2016
was attributable to the decline in realized
investment gains (losses), including OTTI as well
as lower allocated investment income net of
investment expenses. Realized investment gains
(losses), including OTTI losses were lower in
2017 versus 2016 primarily due to gains
recognized in the second quarter of 2016 from

the sale certain securities pursuant to which the
Company was able to reduce its exposure to
specific issuers. Also contributing to the decreased
in total revenues was the decline in net premiums
due to the run-off of NBLIC’s discontinued lines of
insurance. These decreases in total revenues were
partially offset by the increase in commissions and
fees due to the stronger sales of other fee-based
distributed products.

Primerica 2017 Annual Report

81

ITEM 7. MD&A

Total revenues in 2016 increased in comparison
to 2015 mostly due to the increase in realized
investment gains (losses), including OTTI losses
from the gains recognized in the second quarter
of 2016 as well as a lower amount of
impairments on certain investments in our
invested asset portfolio. Also contributing to the
increase in revenues in 2016 from 2015 was
higher commissions and fees due to the sales
growth in other fee-based distributed products.
The continued run-off of NBLIC’s non-term life
insurance block of business slightly offset the
increase in total revenues in 2016 versus 2015.

Total Benefits and Expenses. Total benefits and
expenses increased in 2017 from 2016 primarily
due to higher employee-related equity award
expense and agent-related support costs from
hurricane-affected areas in Puerto Rico and
Texas.

Total benefits and expenses increased in 2016
from 2015 primarily due to higher employee-
related costs in other operating expenses of
approximately $4.4 million, which includes the
full-year effect of reallocated employee-related
expenses of approximately $3.3 million between
segments in the second quarter of 2015 as
described earlier in the Term Life Insurance
segment discussion. The increase was partially
offset by the reduction in the interest expense
incurred on our 10% coinsurance agreement. For
more information on the interest expense
incurred on our 10% coinsurance agreement, see
Note 6 (Reinsurance) to our consolidated
financial statements included elsewhere in this
report.

FinancialCondition

Investments. Our insurance business is
primarily focused on selling term life insurance,
which does not include an investment
component for the policyholder. The invested
asset portfolio funded by premiums from our
term life insurance business does not involve the
substantial asset accumulations and spread
requirements that exist with other non-term life
insurance products. As a result, the profitability
of our term life insurance business is not as

82

Freedom Lives Here™

sensitive to the impact that interest rates have
on our invested asset portfolio and investment
income as the profitability of other companies
that distribute non-term life insurance products.

We follow a conservative investment strategy
designed to emphasize the preservation of our
invested assets and provide adequate liquidity
for the prompt payment of claims. To meet
business needs and mitigate risks, our
investment guidelines provide restrictions on our
portfolio’s composition, including limits on asset
type, per issuer limits, credit quality limits,
portfolio duration, limits on the amount of
investments in approved countries and
permissible security types. We also manage and
monitor our allocation of investments to limit
the accumulation of any disproportionate
concentrations of risk among industry sectors or
issuer countries outside of the U.S. and Canada.
In addition, as of December 31, 2017, we did not
hold any country of issuer concentrations
outside of the U.S. or Canada that represented
more than 5% of the fair value of our available-
for-sale invested asset portfolio or any industry
concentrations of corporate bonds that
represented more than 10% of the fair value of
our available-for-sale invested asset portfolio.

We invest a portion of our portfolio in assets
denominated in Canadian dollars to support our
Canadian operations. Additionally, to ensure
adequate liquidity for payment of claims, we
take into account the maturity and duration of
our invested asset portfolio and our general
liability profile.

We also hold within our invested asset portfolio
a credit enhanced note (“LLC Note”) issued by a
limited liability company owned by a third-party
service provider which is classified as a held-to-
maturity security. The LLC Note, which is
scheduled to mature on December 31, 2030, was
obtained in exchange for a surplus note of equal
principal amount issued by Vidalia Re, a special
purpose financial captive insurance company
and wholly owned subsidiary of Primerica Life.
For more information on the LLC Note, see
Note 4 (Investments) to our consolidated
financial statements included elsewhere in this
report.

We have an investment committee composed of
members of our senior management team that is
responsible for establishing and maintaining our
investment guidelines and supervising our
investment activity. Our investment committee
regularly monitors our overall investment results
and our compliance with our investment objectives
and guidelines. We use a third-party investment
advisor to assist us in the management of our
investing activities. Our investment advisor reports
to our investment committee.

Our invested asset portfolio is subject to a variety
of risks, including risks related to general economic
conditions, market volatility, interest rate
fluctuations, liquidity risk and credit and default

ITEM 7. MD&A

risk. Investment guideline restrictions have been
established to minimize the effect of these risks
but may not always be effective due to factors
beyond our control. Interest rates are highly
sensitive to many factors, including governmental
monetary policies, domestic and international
economic and political conditions and other
factors beyond our control. A significant increase in
interest rates could result in significant losses,
realized or unrealized, in the value of our invested
asset portfolio. Additionally, with respect to some
of our investments, we are subject to prepayment
and, therefore, reinvestment risk.

Details on asset mix (excluding our held-to-maturity security) were as follows:

U.S. government and agencies

Foreign government

States and political subdivisions

Corporates

Mortgage- and asset-backed securities

Equity securities

Trading securities

Cash and cash equivalents

Total

*

Less than 1%.

December 31, 2017

December 31, 2016

Fair
value

Cost or
amortized
cost

Fair
value

Cost or
amortized
cost

1%

6%

3%

61%

15%

2%

*

12%

1%

6%

3%

61%

15%

1%

*

13%

1%

6%

2%

65%

14%

2%

*

10%

1%

6%

2%

64%

14%

2%

*

11%

100%

100%

100%

100%

Primerica 2017 Annual Report

83

ITEM 7. MD&A

The composition and duration of our portfolio will vary depending on several factors, including the
yield curve and our opinion of the relative value among various asset classes. The year-end average
rating, duration and book yield of our fixed-maturity portfolio (excluding our held-to-maturity security)
were as follows:

Average rating of our fixed-maturity portfolio

Average duration of our fixed-maturity portfolio

December 31, 2017 December 31, 2016

A

A-

3.8 years

3.9 years

Average book yield of our fixed-maturity portfolio

3.97%

4.21%

Ratings for our investments in fixed-maturity securities are determined using Nationally Recognized
Statistical Rating Organizations designations and/or equivalent ratings. The distribution of our
investments in fixed-maturity securities (excluding our held-to-maturity security) by rating, including
those classified as trading securities, were as follows:

AAA

AA

A

BBB

Below investment grade

Not rated

Total

December 31, 2017

December 31, 2016

Amortized
cost(1)

%

Amortized
cost(1)

(Dollars in thousands)

$ 360,622

19% $ 295,873

158,574

417,047

875,846

66,136

8%

22%

47%

4%

3,901

*

161,594

387,072

798,156

93,533

5,787

%

17%

9%

23%

46%

5%

*

$1,882,126 100% $1,742,015

100%

(1)
*

Includes trading securities at carrying value and available-for-sale securities at amortized cost.
Less than 1%.

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Freedom Lives Here™

The ten largest holdings within our invested asset portfolio (excluding our held-to-maturity security)
were as follows:

ITEM 7. MD&A

December 31, 2017

Fair value

Cost or
amortized
cost

Unrealized
gain (loss)

Credit
rating

21,179 $

(Dollars in thousands)
20,898

$ 281

$

Issuer

Government of Canada

AT&T Inc.

National Rural Utilities Cooperative

Wells Fargo & Co.

General Electric Co.

Goldman Sachs Group Inc.

Municipal Finance Authority of British Columbia

Province of Ontario Canada

Province of Alberta Canada

Enbridge Inc.

13,450

10,925

10,757

10,511

9,987

9,821

9,467

9,257

9,093

12,470

10,278

10,148

10,267

9,770

9,882

9,124

9,142

8,822

AAA

BBB+

A

A

A

BBB+

980

647

609

244

217

(61)

AAA

343

115

271

A+

A+

BBB+

Total — ten largest holdings

$ 114,447 $ 110,801

$3,646

Total — fixed-maturity and equity securities

$1,975,177 $1,914,829

Percent of total fixed-maturity and equity securities

6%

6%

For additional information on our invested asset
portfolio, see Note 4 (Investments) and Note 5
(Fair Value of Financial Instruments) to our
consolidated financial statements included
elsewhere in this report.

Other Significant Assets and Liabilities. The
balances of and changes in other significant
assets and liabilities were as follows:

Assets:

Reinsurance recoverables

December 31,

2017

2016

Change

$

%

(Dollars in thousands)

$4,205,173 $4,193,562 $ 11,611

*

Deferred policy acquisition costs, net

1,951,892

1,713,065

238,827 14%

Liabilities:

Future policy benefits

*

Less than 1%.

$5,954,524 $5,673,890 $280,634

5%

Reinsurance recoverables. Reinsurance
recoverables reflects future policy benefit and
claim reserves due from third-party reinsurers,
including the IPO coinsurers. Such amounts are
reported as reinsurance recoverables rather than
offsetting future policy benefits. Reinsurance
recoverables as of December 31, 2017 remained

relatively consistent compared with
December 31, 2016.

Deferred policy acquisition costs, net. The
increase in DAC was primarily a result of the
cumulative impact of incremental commissions
and expenses deferred as a result of new

Primerica 2017 Annual Report

85

ITEM 7. MD&A

business in 2017, which was not subject to the
IPO coinsurance agreements.

Future policy benefits. The increase in future
policy benefits was primarily a result of the
growth in our in-force book of business.

For additional information, see the notes to our
consolidated financial statements included
elsewhere in this report.

LiquidityandCapitalResources

Dividends and other payments to the Parent
Company from its subsidiaries are our principal
sources of cash. The amount of dividends paid
by the subsidiaries is dependent on their capital
needs to fund future growth and applicable
regulatory restrictions. The primary uses of funds
by the Parent Company include the payments of
stockholder dividends, interest on notes payable,
general operating expenses, and income taxes,
as well as repurchases of shares outstanding.
During 2017, our life insurance underwriting
companies declared and paid ordinary dividends
of $160.9 million to the Parent Company. See
Note 15 (Statutory Accounting and Dividend
Restrictions) to our consolidated financial
statements included elsewhere in this report for
more information on insurance subsidiary
dividends and statutory restrictions. In addition,
our non-life insurance subsidiaries declared and
paid dividends of approximately $96.0 million to
the Parent Company in 2017. At December 31,
2017, the Parent Company had cash and
invested assets of approximately $112.1 million.

The Parent Company’s subsidiaries generate
operating cash flows primarily from term life
insurance premiums (net of premiums ceded to
reinsurers), income from invested assets,
commissions and fees collected from the
distribution of investment and savings products
as well as other financial products. The
subsidiaries’ principal operating cash outflows
include the payment of insurance claims and
benefits (net of ceded claims recovered from
reinsurers), commissions to our independent

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Freedom Lives Here™

sales force, insurance and other operating
expenses, interest expense for future policy
benefit reserves financing transactions, and
income taxes.

The distribution and underwriting of term life
insurance requires upfront cash outlays at the
time the policy is issued as we pay a substantial
majority of the sales commission during the first
year following the sale of a policy and incur
costs for underwriting activities at the inception
of a policy’s term. During the early years of a
policy’s term, we generally receive level term
premiums in excess of claims paid. We invest the
excess cash generated during earlier policy years
in fixed-maturity and equity securities held in
support of future policy benefit reserves. In later
policy years, cash received from the maturity or
sale of invested assets is used to pay claims in
excess of level term premiums received.

Historically, cash flows generated by our
businesses, primarily from our existing block of
term life policies and our investment and savings
products, have provided us with sufficient
liquidity to meet our operating requirements.
We anticipate that cash flows from our
businesses will continue to provide sufficient
operating liquidity over the next 12 months. We
do not expect after tax cash flows to change
significantly as a result of the Tax Reform Act
given that lower tax payments caused by the
reduction of the U.S. federal corporate income
tax rate to 21% effective January 1, 2018 will be
largely offset by provisions in the Tax Reform
Act that extend the time period for which we are
able to realize tax deductions for deferred
acquisition costs and policy reserves from our
insurance businesses.

We may seek to enhance our liquidity position
or capital structure through borrowings from
third-party sources, sales of debt or equity
securities, reserve financings or some
combination of these sources. Additionally, we
believe that cash flows from our businesses and
potential sources of funding will sufficiently
support our long-term liquidity needs.

Cash Flows. The components of the changes in cash and cash equivalents were as follows:

ITEM 7. MD&A

Net cash provided by (used in) operating activities

Net cash provided by (used in) investing activities

Net cash provided by (used in) financing activities

Effect of foreign exchange rate changes on cash

Year ended December 31,

2017

2016

2015

(In thousands)
$ 388,524 $ 294,427 $ 264,251

(128,281)

(47,923)

(58,465)

(193,461)

(187,394)

(240,430)

1,204

572

(5,059)

Change in cash and cash equivalents

$ 67,986 $ 59,682 $ (39,703)

Operating activities. The increase in cash flows
from operating activities during 2017 versus
2016 was driven by higher cash receipts from
the collection of premium revenues in excess of
benefits and claims paid in our Term Life
Insurance segment. Growth in direct premiums
as well as the additional layering of net
premiums from term life insurance policies not
subject to the IPO coinsurance transactions has
continued to generate positive incremental cash
flows. The impact of growing net premiums, as
discussed earlier in the “Results of Operations”
section, contributed to positive incremental cash
flows after payments are made for policy
acquisition costs during the first year that
policies are issued. In addition, the timing of
receipts for reinsured claims as of year-end
contributed to the increase in cash provided by
operating activities in 2017 as compared with
2016. The increase in operating cash flows was
partially offset by higher year-over-year
payments for policy acquisition costs associated
with the increase in issued term life insurance
policies in 2017 as well as the timing impact of
Canadian income tax remittances attributable to
the 2016 tax year.

The increase in operating cash flows in 2016
from 2015 was also driven by the impact of
growth in net premiums in excess of benefits
and claims paid in our Term Life Insurance
segment as noted in 2017 versus 2016. In
addition, the timing of remittances for monthly
reinsurance premiums to reinsurers as well as
the timing impact of when outstanding checks
were paid from our bank disbursement accounts
at year-end contributed to the increase in
operating cash flows in 2016 as compared with

2015. Also contributing to the increase in
operating cash flows in 2016 versus 2015 was
lower cash income taxes in Canada relative to
income tax expense incurred due to the timing
of remittances to Canadian tax authorities. The
year-over-year growth in new life insurance
policies issued resulted in higher cash payments
for DAC (net of income tax deductions) in 2016
as compared with 2015, which partially offset the
year-over-year increase in operating cash flows.

Investing activities. The largest item affecting
the year-over-year increase in cash used in
investing activities was the higher use of cash in
2017 to purchase investments in fixed-maturity
securities compared with 2016 as the size of our
investment portfolio continued to grow along
with the growth of our in-force term life
business. Additionally, in 2017 the Company had
a lower level of fixed-maturity securities that
matured and it sold fewer fixed-maturity
securities versus the comparable period in 2016.

The moderate decrease in cash used in investing
activities in 2016 from 2015 was primarily driven
by lower purchases of fixed-maturity securities
as the Company accumulated a higher balance
of short-term cash equivalent investments at the
end of the year in pursuit of opportunities to
reinvest in a rising interest rate environment. The
decrease in cash used was partially offset by
higher capital expenditures in 2016 for our
information technology infrastructure.

Financing activities. Cash used in financing
activities during 2017 increased modestly
compared to the same period in 2016 primarily
due to higher tax withholdings on the vesting of
employee equity awards as a result of the

Primerica 2017 Annual Report

87

ITEM 7. MD&A

increased market share price of our common
stock. In addition, the per share increase in
stockholder dividends declared by the Company
in 2017 versus 2016 also contributed to the
increase in cash used in financing activities.

Net cash used in financing activities during 2016
decreased compared to 2015 as we repurchased
an incremental $50 million of our common stock
under our share repurchase programs in 2015
compared with 2016.

Risk-Based Capital (“RBC”). The National
Association of Insurance Commissioners (“NAIC”)
has established RBC standards for U.S. life
insurers, as well as a risk-based capital model act
(the “RBC Model Act”) that has been adopted by
the insurance regulatory authorities. The RBC
Model Act requires that life insurers annually
submit a report to state regulators regarding
their RBC based upon four categories of risk:
asset risk; insurance risk; interest rate risk and
business risk. The capital requirement for each is
determined by applying factors that vary based
upon the degree of risk to various asset,
premiums and policy benefit reserve items. The
formula is an early warning tool to identify
possible weakly capitalized companies for
purposes of initiating further regulatory action.

Although the recently enacted Tax Reform Act in
the United States did not impact our calculated
RBC ratio under current regulations, the NAIC
could modify its regulations in the future to
factor in the lower U.S. federal tax rate in the
calculation. Such changes to the regulations
would likely reduce our calculated RBC ratio;
however, we do not believe it will detract from
how we view our capital strength to support our
policyholder liabilities.

As of December 31, 2017, our U.S. life insurance
subsidiaries had statutory capital and RBC
substantially in excess of the applicable statutory
requirements and remained well positioned to
support existing operations and fund future
growth.

In Canada, an insurer’s minimum capital
requirement is overseen by the Office of the
Superintendent of Financial Institutions (“OSFI”)
and determined as the sum of the capital

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Freedom Lives Here™

requirements for five categories of risk: asset
default risk; mortality/morbidity/lapse risks;
changes in interest rate environment risk;
segregated funds risk; and foreign exchange risk.
As of December 31, 2017, Primerica Life Canada
was in compliance with Canada’s minimum
capital requirements as determined by OSFI.

For more information regarding statutory capital
requirements and dividend capacities of our
insurance subsidiaries, see Note 15 (Statutory
Accounting and Dividend Restrictions) to our
consolidated financial statements included
elsewhere in this report for more information.

Redundant Reserve Financings. The Model
Regulation entitled Valuation of Life Insurance
Policies, commonly known as Regulation XXX,
requires insurers to carry statutory policy benefit
reserves for term life insurance policies with
long-term premium guarantees which are often
significantly in excess of the future policy benefit
reserves that insurers deem necessary to satisfy
claim obligations (“redundant policy benefit
reserves”). Accordingly, many insurance
companies have sought ways to reduce their
capital needs by financing redundant policy
benefit reserves through bank financing,
reinsurance arrangements and other financing
transactions.

We have established Peach Re, Inc. (“Peach Re”)
and Vidalia Re as special purpose financial captive
insurance companies and wholly owned
subsidiaries of Primerica Life. Primerica Life has
ceded certain term life policies issued prior to
2011 to Peach Re as part of a Regulation XXX
redundant reserve financing transaction (the
“Peach Re Redundant Reserve Financing
Transaction”) and has ceded certain term life
policies issued in 2011 through 2016 to Vidalia Re
as part of a Regulation XXX redundant reserve
financing transaction (the “Vidalia Re Redundant
Reserve Financing Transaction”). These redundant
reserve financing transactions allow us to more
efficiently manage and deploy our capital.

The NAIC has adopted a model regulation for
determining reserves using a principle-based
approach (“principle-based reserves” or “PBR”),
which is designed to reflect each insurer’s own
experience in calculating reserves and move

away from a standardized reserving formula. PLIC
plans to adopt PBR on January 1, 2018 and NBLIC
will adopt PBR when adopted by the state
insurance department in New York. The new
principle-based reserve regulation will
significantly reduce the statutory policy benefit
reserve requirements, but will only apply for
business issued after the effective date. As a
result, we expect that the adoption of PBR will
significantly reduce the need to engage in future
redundant reserve financing transactions for
business issued after the effective date. See
Note 4 (Investments), Note 10 (Debt) and Note 16
(Commitments and Contingent Liabilities) to our
consolidated financial statements included
elsewhere in this report for more information on
these redundant reserve financing transactions.

Notes Payable. The Company has $375.0
million of publicly-traded, Senior Notes
outstanding issued at a price of 99.843% with an
annual interest rate of 4.75%, payable semi-
annually in arrears on January 15 and July 15.
The Senior Notes mature July 15, 2022.

We were in compliance with the covenants of
the Senior Notes at December 31, 2017. No
events of default occurred on the Senior Notes
during the year ended December 31, 2017.

Financial Ratings. As of December 31, 2017,
the investment grade credit ratings for our
Senior Notes were as follows:

Agency

Moody’s

Senior Notes rating

Baa2, positive outlook

Standard & Poor’s

A-, stable outlook

A.M. Best Company

a-, stable outlook

As of December 31, 2017, Primerica Life’s
financial strength ratings were as follows:

Agency

Moody’s

Financial strength rating

A2, positive outlook

Standard & Poor’s

AA-, stable outlook

A.M. Best Company

A+, stable outlook

Securities Lending. We participate in
securities lending transactions with brokers to
increase investment income with minimal risk.

ITEM 7. MD&A

See Note 4 (Investments) to our consolidated
financial statements included elsewhere in this
report for additional information.

Short-Term Borrowings. We had no short-
term borrowings as of or during the year ended
December 31, 2017.

Surplus Note. Vidalia Re issued a Surplus Note
in exchange for the LLC Note as a part of the
Vidalia Re Redundant Reserve Financing
Transaction. The Surplus Note has a principal
amount equal to the LLC Note and is scheduled
to mature on December 31, 2030. For more
information on the Surplus Note, see Note 10
(Debt) to our consolidated financial statements
included elsewhere in this report.

Off-Balance Sheet Arrangements. We have no
transactions, agreements or other contractual
arrangements to which an entity unconsolidated
with the Company is a party, under which the
Company maintains any off-balance sheet
obligations or guarantees as of December 31,
2017.

Credit Facility Agreement. On December 19,
2017, we entered into a new $200.0 million five-
year unsecured revolving credit facility
(“Revolving Credit Facility”) with a syndicate of
commercial banks. Amounts outstanding under
the Revolving Credit Facility bear interest at a
periodic rate equal to LIBOR or the base rate, plus
in either case an applicable margin. The Revolving
Credit Facility also permits the issuance of letters
of credit. The applicable margins are based on
our debt rating with such margins for LIBOR rate
loans and letters of credit ranging from 1.125% to
1.625% per annum and for base rate loans
ranging from 0.125% to 0.625% per annum.
Under the Revolving Credit Facility, we incur a
commitment fee that is payable quarterly in
arrears and is determined by our debt rating. This
commitment fee ranges from 0.125% to
0.225% per annum of the aggregate $200 million
commitment of the lenders under the Revolving
Credit Facility. As of December 31, 2017, no
amounts have been drawn under the Revolving
Credit Facility and we were in compliance with its
covenants. Furthermore, no events of default
have occurred under the Revolving Credit Facility.

Primerica 2017 Annual Report

89

ITEM 7. MD&A

Contractual Obligations. Our contractual obligations, including payments due by period, were as
follows:

December 31, 2017

Total
Liability

Total
Payments

Less
than
1 year

1-3
years

3-5
years

More
than
5 years

(In millions)

Future policy benefits

$5,955

$21,311

$1,494 $2,816 $2,612 $14,389

Policy claims and other benefits payable

Other policyholder funds

Long-term debt principal

Interest obligations

Commissions

Purchase obligations

Operating lease obligations

Income tax payable

Other liabilities

307

378

375

8

35

3

—

25

406

307

378

375

175

34

39

72

25

307

378

—

28

32

28

7

21

394

354

—

—

—

57

2

10

14

—

38

—

—

375

55

—

1

13

1

—

—

—

—

35

—

—

38

3

2

Total contractual obligations

$7,492

$23,110

$2,649 $2,937 $3,057 $14,467

Our liability for future policy benefits represents
the present value of estimated future policy
benefits to be paid, less the present value of
estimated future net benefit premiums to be
collected. Net benefit premiums represent the
portion of gross premiums required to provide
for all benefits and associated expenses. These
benefit payments are contingent on policyholders
continuing to renew their policies and make their
premium payments. Our contractual obligations
table discloses the impact of benefit payments
that will be due assuming the underlying policy
renewals and premium payments continue as
expected in our actuarial models. The future
policy benefit payments represented in the table
are presented on an undiscounted basis, gross of
any amounts recoverable through reinsurance
agreements and gross of any premiums to be
collected. We expect to fully fund the obligations
for future policy benefits from cash flows from
general account invested assets, claims
reimbursed by reinsurers, and from future
premiums. These estimations are based on
mortality and lapse assumptions comparable with
our historical experience. Due to the significance
of the assumptions used, the amounts presented
could materially differ from actual results.

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Freedom Lives Here™

Policy claims and other benefits payable
represents claims and benefits currently owed to
policyholders.

Other policyholders’ funds primarily represent
claim payments left on deposit with us.

Long-term debt principal relates to our Senior
Notes.

Interest obligations (reported within other
liabilities in our consolidated balance sheets)
reflect expected interest on our Senior Notes,
the commitment fee on our Revolving Credit
Facility, the financing charges related to an
issued letter of credit, fees paid for the credit
enhancement feature on the LLC Note, and a
finance charge incurred pursuant to one of our
coinsurance agreements as of December 31,
2017. We did not include the principal or interest
on the Surplus Note in the table above as the
payments due for these items are contractually
offset by the principal and interest on the LLC
Note as long as we hold the LLC Note. The
Company asserts its positive intent and ability to
hold the LLC Note until maturity.

Commissions represent commissions that have
been earned by our independent sales force but

have not been paid as of December 31, 2017.
We are only obligated to pay commissions as
earned from sales of our products. The total
liability amount is reported within other liabilities
in our consolidated balance sheets.

Purchase obligations include agreements to
purchase goods or services that are enforceable
and legally binding and that specify all
significant terms. These obligations consist
primarily of accounts payable and certain
accrued liabilities, including committed funds
related to meetings and conventions for our
independent sales force, plus a variety of vendor
commitments funding our ongoing business
operations. The total liability amount is reported
within other liabilities in our consolidated
balance sheets.

Our operating lease obligations primarily relate
to office, warehouse, printing, and distribution
properties. For additional information on leased

ITEM 7. MD&A

properties, see “Item 2. Properties” included
elsewhere in this report.

Income tax payable represents income taxes
owed at year-end and includes the estimated tax
on mandatory deemed repatriated Canadian
earnings stipulated by the Tax Reform Act.

Other liabilities are obligations reported within
the consolidated balance sheets and consist
primarily of amounts due under reinsurance
agreements and general accruals and payables.
The total payments within the table differ from
the amounts presented in our consolidated
balance sheets due to the exclusion of amounts
where a reasonable estimate of the period of
settlement cannot be determined.

For additional information concerning our
commitments and contingencies, see Note 16
(Commitments and Contingent Liabilities) to our
consolidated financial statements included
elsewhere in this report.

Primerica 2017 Annual Report

91

ITEM 7A. MARKET RISK

ITEM 7A. QUANTITATIVE AND
QUALITATIVE DISCLOSURES ABOUT
MARKET RISK.

Market risk is the risk of the loss of fair value
resulting from adverse changes in market rates
and prices, such as interest rates and foreign
currency exchange rates. Market risk is directly
influenced by the volatility and liquidity in the
markets in which the related underlying financial
instruments are traded. Sensitivity analysis
measures the impact of hypothetical changes in
interest rates, foreign exchange rates and other
market rates or prices on the profitability of
market-sensitive financial instruments.

The following discussion about the potential
effects of changes in interest rates and Canadian
currency exchange rates is based on shock-tests,
which model the effects of interest rate and
Canadian exchange rate shifts on our financial
condition and results of operations. Although we
believe shock tests provide the most meaningful
analysis permitted by the rules and regulations
of the SEC, they are constrained by several
factors, including the necessity to conduct the
analysis based on a single point in time and by
their inability to include the extraordinarily
complex market reactions that normally would
arise from the market shifts modeled. Although
the following results of shock tests for changes
in interest rates and Canadian currency
exchange rates may have some limited use as
benchmarks, they should not be viewed as
forecasts. These disclosures also are selective in
nature and address, in the case of interest rates,
only the potential direct impact on our financial
instruments and, in the case of Canadian
currency exchange rates, the potential
translation impact on net income from our
Canadian subsidiaries. They do not include a
variety of other potential factors that could
affect our business as a result of these changes
in interest rates and Canadian currency
exchange rates.

Interest Rate Risk. The fair value of the fixed-
maturity securities (excluding the held-to-
maturity security) in our invested asset portfolio
as of December 31, 2017 and 2016 was
approximately $1.9 billion and $1.8 billion,

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Freedom Lives Here™

respectively. The primary market risk for this
portion of our invested asset portfolio is interest
rate risk. One means of assessing the exposure
of our fixed-maturity securities portfolios to
interest rate changes is a duration-based
analysis that measures the potential changes in
market value resulting from a hypothetical
change in interest rates of 100 basis points
across all maturities. This model is sometimes
referred to as a parallel shift in the yield curve.
Under this model, with all other factors constant
and assuming no offsetting change in the value
of our liabilities, we estimated that such an
increase in interest rates would cause the fair
value of our fixed-maturity securities portfolios
to decline by approximately $67.0 million, or
approximately 3%, based on our actual securities
positions as of December 31, 2017. For
comparative purposes, the same increase in
rates would have caused the fair value of our
fixed-maturity securities portfolios to decline by
approximately $64.1 million, or approximately
4%, based on our actual securities positions as
of December 31, 2016.

If interest rates remain at or near historically low
levels, we anticipate the average yield of our
fixed-income investment portfolio, and therefore
the investment income derived from it, would
decrease as maturing fixed-income investments
would be replaced with purchases of lower
yielding investments.

Canadian Currency Risk. We also have
exposure to foreign currency exchange risk to
the extent we conduct business in Canada. A
strong Canadian dollar relative to the U.S. dollar
results in higher levels of reported revenues,
expenses, net income, assets, liabilities, and
accumulated comprehensive income (loss) in our
U.S. dollar financial statements, and a weaker
Canadian dollar would have the opposite effect.
Generally, our Canadian dollar-denominated
assets are held in support of our Canadian
dollar-denominated liabilities. For the year
ended December 31, 2017, 16% of our revenues
from operations, excluding realized investment
gains, and 21% of income before income taxes
were generated by our Canadian operations. For
the year ended December 31, 2016, 16% of our
revenues from operations, excluding realized

investment gains, and 20% of income before
income taxes were generated by our Canadian
operations.

One means of assessing exposure to changes in
Canadian currency exchange rates is to model
the effects on reported income using a
sensitivity analysis. We analyzed our Canadian
currency exposure for the year ended
December 31, 2017. Net exposure was measured
assuming a 10% decrease in Canadian currency
exchange rates compared to the U.S. dollar. We
estimated that such a decrease would decrease
our income before income taxes for the year
ended December 31, 2017 by approximately
$8.0 million.

Our investment in the net assets of our Canadian
operations is also subject to Canadian currency
risk. If we were to assume a 10% decrease in
Canadian currency exchange rates compared to
the U.S. dollar, the translated value of our net
investment in our Canadian subsidiaries in U.S.
dollars would decrease by approximately $28.4
million based on net assets as of December 31,
2017. For comparative purposes, a similar
decrease in Canadian currency exchange rates
compared to the U.S. dollar would have caused
the translated value of our net investment in our
Canadian subsidiaries in U.S. dollars to decline
by approximately $24.3 million based on net
assets as of December 31, 2016. Historically, we
have not hedged this exposure, although we
may elect to do so in future periods. The impact
of translating the balance of net assets of our
Canadian operations is recorded in our
consolidated balance sheets within the
accumulated other comprehensive income
component of stockholders’ equity.

Credit Risk. We extensively use reinsurance in
the United States to diversify our insurance and
underwriting risk and to manage our loss
exposure to mortality risk. Reinsurance does not
relieve us of our direct liability to our
policyholders. Due to factors such as insolvency,
adverse underwriting results or inadequate
investment returns, our reinsurers may not be
able to pay the amounts they owe us on a timely
basis or at all. Further, reinsurers might refuse or
fail to pay losses that we cede to them or might

ITEM 7A. MARKET RISK

delay payment. To limit our exposure with any
one reinsurer, we monitor the concentration of
credit risk we have with our reinsurance
counterparties, as well as their financial
condition. We manage this reinsurer credit risk
through analysis and monitoring of the credit-
worthiness of each of our reinsurance partners
to minimize collection issues. Also, for
reinsurance contracts with unauthorized
reinsurers, we require collateral such as letters of
credit. For information on our reinsurance
exposure and reinsurers, see Note 6
(Reinsurance) to our consolidated financial
statements included elsewhere in this report.

In connection with the Peach Re Credit Facility
Agreement, the Company assumes credit risk
associated with Deutsche Bank’s ability to make
payment to us as fulfillment of its obligations
under the letter of credit. Such a draw on the
letter of credit would only be requested in the
event that the assets held in support of the
liabilities assumed by Peach Re were insufficient,
which, based on actuarial analysis, is unlikely.

Concurrent with the execution of the Regulation
XXX redundant reserve financing transaction
between Vidalia Re and Primerica Life, Vidalia Re
entered into a Surplus Note Purchase
Agreement (the “Surplus Note Purchase
Agreement”) with Hannover Life Reassurance
Company of America and certain of its affiliates
(collectively, “Hannover Re”) and a newly formed
limited liability company (the “LLC”) owned by a
third-party service provider. Under the Surplus
Note Purchase Agreement, Vidalia Re issued the
Surplus Note to the LLC in exchange for the LLC
Note of equal principal amount. The Company
assumes credit risk associated with a credit
enhancement feature provided by Hannover Re,
which bears the obligation to absorb the LLC’s
losses in the event of a Surplus Note default in
exchange for a fee.

For information on the Peach Re Credit Facility
Agreement, see Note 16 (Commitments and
Contingent Liabilities) and for information on the
Surplus Note Purchase Agreement, see Note 4
(Investments) and Note 10 (Debt) to our
consolidated financial statements included
elsewhere in this report.

Primerica 2017 Annual Report

93

ITEM 7A. MARKET RISK

We also bear credit risk on our investment
portfolio related to the uncertainty associated
with the continued ability of an obligor to make
timely payments of principal and interest. In an
effort to meet business needs and mitigate
credit and other portfolio risks, we established
investment guidelines that provide restrictions
on our portfolio’s composition, including limits
on asset type, per issuer limits, credit quality

limits, portfolio duration, limits on the amount of
investments in approved countries and
permissible security types. See “Management’s
Discussion and Analysis of Financial Condition
and Results of Operations – Financial Condition”
for details on our investment portfolio, including
investment strategy, asset mix, and credit
ratings.

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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

ITEM 8. FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm

To the Stockholders and Board of Directors Primerica, Inc.:

OpinionontheConsolidatedFinancialStatements

We have audited the accompanying consolidated balance sheets of Primerica, Inc. and subsidiaries (the
“Company”) as of December 31, 2017 and 2016, the related consolidated statements of income,
comprehensive income, stockholders’ equity, and cash flows for each of the years in the three-year
period ended December 31, 2017, and the related notes and financial statement schedules I, II, III, and
IV (collectively, the “consolidated financial statements”). In our opinion, the consolidated financial
statements present fairly, in all material respects, the financial position of the Company as of
December 31, 2017 and 2016, and the results of its operations and its cash flows for each of the years
in the three-year period ended December 31, 2017, in conformity with U.S. generally accepted
accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States) (“PCAOB”), the Company’s internal control over financial reporting as of
December 31, 2017, based on criteria established in Internal Control – Integrated Framework
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission, and our
report dated February 26, 2018 expressed an unqualified opinion on the effectiveness of the
Company’s internal control over financial reporting.

BasisforOpinion

These consolidated financial statements are the responsibility of the Company’s management. Our
responsibility is to express an opinion on these consolidated financial statements based on our audits.
We are a public accounting firm registered with the PCAOB and are required to be independent with
respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether the consolidated
financial statements are free of material misstatement, whether due to error or fraud. Our audits
included performing procedures to assess the risks of material misstatement of the consolidated
financial statements, whether due to error or fraud, and performing procedures that respond to those
risks. Such procedures included examining, on a test basis, evidence regarding the amounts and
disclosures in the consolidated financial statements. Our audits also included evaluating the accounting
principles used and significant estimates made by management, as well as evaluating the overall
presentation of the consolidated financial statements. We believe that our audits provide a reasonable
basis for our opinion.

We have served as the Company’s auditor since 2007.

/s/ KPMG LLP

Atlanta, Georgia
February 26, 2018

Primerica 2017 Annual Report

95

ITEM 8. FINANCIAL STATEMENTS

PRIMERICA, INC. AND SUBSIDIARIES
Consolidated Balance Sheets

Assets:

Investments:

$1,734,683 in 2016)

Fixed-maturity securities available-for-sale, at fair value (amortized cost: $1,877,326 in 2017 and

Fixed-maturity securities held-to-maturity, at amortized cost (fair value: $779,472 in 2017 and $513,015 in

2016)

Equity securities available-for-sale, at fair value (cost: $31,331 in 2017 and $36,818 in 2016)
Trading securities, at fair value (cost: $6,172 in 2017 and $7,382 in 2016)
Policy loans

Total investments
Cash and cash equivalents
Accrued investment income
Reinsurance recoverables
Deferred policy acquisition costs, net
Agent balances, due premiums and other receivables
Intangible assets, net
Deferred income taxes
Other assets
Separate account assets

Total assets

Liabilities and Stockholders’ Equity:

Liabilities:

Future policy benefits
Unearned premiums
Policy claims and other benefits payable
Other policyholders’ funds
Notes payable
Surplus note
Income tax payable
Deferred income taxes
Other liabilities
Payable under securities lending
Separate account liabilities
Commitments and contingent liabilities (see Commitments and Contingent Liabilities note)

Total liabilities

Stockholders’ equity:

Common stock ($0.01 par value; authorized 500,000 in 2017 and 2016; issued and outstanding 44,251

shares in 2017 and 45,721 shares in 2016)

Paid-in capital
Retained earnings
Accumulated other comprehensive income (loss), net of income tax:

Unrealized foreign currency translation gains (losses)
Net unrealized investment gains (losses):

Net unrealized investment gains not other-than-temporarily impaired
Net unrealized investment losses other-than-temporarily impaired

Total stockholders’ equity

Total liabilities and stockholders’ equity

December 31,
2017

December 31,
2016

(In thousands)

$ 1,927,842

$ 1,792,438

737,150
41,107
6,228
32,816

2,745,143
279,962
16,665
4,205,173
1,951,892
229,522
51,513
48,614
359,347
2,572,872

503,230
44,894
7,383
30,916

2,378,861
211,976
16,520
4,193,562
1,713,065
210,448
54,915
37,369
334,274
2,287,953

$12,460,703

$11,438,943

$ 5,954,524
486
307,401
377,998
373,288
736,381
24,896
152,572
451,398
89,786
2,572,872

$ 5,673,890
527
268,136
363,038
372,919
502,491
26,365
198,641
449,963
73,646
2,287,953

11,041,602

10,217,569

443
—

1,375,090

457
52,468
1,138,851

3,995

(13,193)

39,686
(113)

42,852
(61)

1,419,101

1,221,374

$12,460,703

$11,438,943

See accompanying notes to consolidated financial statements.

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Freedom Lives Here™

ITEM 8. FINANCIAL STATEMENTS

PRIMERICA, INC. AND SUBSIDIARIES
Consolidated Statements of Income

Revenues:

Direct premiums

Ceded premiums

Net premiums

Commissions and fees

Investment income net of investment expenses

Interest expense on surplus note

Net investment income

Realized investment gains (losses), including other-than-temporary impairment losses

Other, net

Total revenues

Benefits and expenses:
Benefits and claims

Amortization of deferred policy acquisition costs

Sales commissions

Insurance expenses

Insurance commissions

Interest expense

Other operating expenses

Total benefits and expenses

Income before income taxes

Income taxes

Net income

Earnings per share:

Basic earnings per share

Diluted earnings per share

Weighted-average shares used in computing earnings per share:

Basic

Diluted

Supplemental disclosures:
Total impairment losses

Impairment losses recognized in other comprehensive income before income taxes

Net impairment losses recognized in earnings

Other net realized investment gains

Realized investment gains (losses), including other-than-temporary impairment losses

Dividends declared per share

Year ended December 31,

2017

2016

2015

(In thousands, except per-share amounts)

$ 2,562,109

$ 2,444,268

$ 2,345,444

(1,600,771)

(1,600,559)

(1,595,220)

961,338

591,317

105,882

843,709

541,686

97,905

750,224

537,146

89,557

(26,865)

(18,880)

(13,048)

79,017

1,339

56,091

79,025

4,088

50,576

76,509

(1,738)

42,058

1,689,102

1,519,084

1,404,199

416,019

209,399

297,988

147,280

21,108

28,488

367,655

180,582

272,815

132,348

17,783

28,691

339,315

157,727

274,893

123,030

16,340

33,507

189,300

181,615

168,406

1,309,582

1,181,489

1,113,218

379,520

29,265

337,595

118,181

290,981

101,110

$ 350,255

$ 219,414

$ 189,871

$

$

7.63

7.61

$

$

4.59

4.59

$

$

3.70

3.70

45,598

47,411

50,881

45,689

47,453

50,913

$

(1,700) $

(3,420) $

(6,893)

147

(1,553)

2,892

1,339

0.78

$

$

—

(3,420)

7,508

4,088

0.70

$

$

—

(6,893)

5,155

(1,738)

0.64

$

$

See accompanying notes to consolidated financial statements.

Primerica 2017 Annual Report

97

ITEM 8. FINANCIAL STATEMENTS

PRIMERICA, INC. AND SUBSIDIARIES
Consolidated Statements of Comprehensive Income

Net income

Other comprehensive income (loss) before income taxes:

Unrealized investment gains (losses):

Change in unrealized holding gains (losses) on investment

securities

Reclassification adjustment for realized investment (gains)

losses included in net income

Foreign currency translation adjustments:

Year ended December 31,

2017

2016

2015

(In thousands)
$350,255 $219,414 $ 189,871

(3,950)

20,500

(65,920)

(1,589)

(3,955)

1,596

Change in unrealized foreign currency translation gains (losses)

17,383

6,689

(41,929)

Total other comprehensive income (loss) before income taxes

11,844

23,234

(106,253)

Income tax expense (benefit) related to items of other

comprehensive income (loss)

(2,126)

5,871

(22,961)

Other comprehensive income (loss), net of income taxes

13,970

17,363

(83,292)

Total comprehensive income

$364,225 $236,777 $ 106,579

See accompanying notes to consolidated financial statements.

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ITEM 8. FINANCIAL STATEMENTS

PRIMERICA, INC. AND SUBSIDIARIES
Consolidated Statements of Stockholders’ Equity

Common stock:

Balance, beginning of period

Repurchases of common stock

Net issuance of common stock

Balance, end of period

Paid-in capital:

Balance, beginning of period

Share-based compensation

Net issuance of common stock

Repurchases of common stock

Adjustments to paid-in capital, other

Balance, end of period

Retained earnings:

Balance, beginning of period

Net income

Dividends

Repurchases of common stock

Balance, end of period

Accumulated other comprehensive income (loss):

Balance, beginning of period

Change in foreign currency translation adjustment, net of

Year ended December 31,

2017

2016

2015

(In thousands)

$

457 $

483 $

(19)

5

443

(33)

7

457

522

(45)

6

483

52,468

26,095

180,250

353,337

26,219

33,544

(5)

(7)

(6)

(78,558)

(153,994)

(207,714)

—

—

—

1,089

52,468

180,250

1,138,851

350,255

(35,821)

(78,195)

952,804

219,414

795,740

189,871

(33,367)

(32,807)

—

—

1,375,090

1,138,851

952,804

29,598

12,235

95,527

income tax expense (benefit)

17,188

6,608

(41,482)

Change in net unrealized investment gains (losses) during the

period, net of income taxes:

Change in net unrealized investment gains (losses)

not-other-than temporarily impaired

Change in net unrealized investment gains (losses)

other-than-temporarily impaired

Balance, end of period

Total stockholders’ equity

(3,166)

10,745

(42,201)

(52)

10

391

43,568

29,598

12,235

$1,419,101 $1,221,374 $1,145,772

See accompanying notes to consolidated financial statements.

Primerica 2017 Annual Report

99

ITEM 8. FINANCIAL STATEMENTS

PRIMERICA, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows

Cash flows from operating activities:

Net income

Adjustments to reconcile net income to cash provided by (used in) operating activities:

Change in future policy benefits and other policy liabilities

Deferral of policy acquisition costs

Amortization of deferred policy acquisition costs

Deferred tax provision

Change in income taxes

Realized investment (gains) losses, including other-than-temporary impairments

Accretion and amortization of investments

Depreciation and amortization

Change in reinsurance recoverables

Change in agent balances, due premiums and other receivables

Trading securities sold, matured, or called (acquired), net

Share-based compensation

Change in other operating assets and liabilities, net

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Available-for-sale investments sold, matured or called:

Fixed-maturity securities — sold

Fixed-maturity securities — matured or called

Equity securities

Available-for-sale investments acquired:

Fixed-maturity securities

Equity securities

Purchases of property and equipment and other investing activities, net

Cash collateral received (returned) on loaned securities, net

Sales (purchases) of short-term investments using securities lending collateral, net

Net cash provided by (used in) investing activities

Cash flows from financing activities:

Dividends paid

Common stock repurchased

Tax withholdings on share-based compensation

Cash proceeds from stock options exercised

Payment of deferred financing costs

Net cash provided by (used in) financing activities

Effect of foreign exchange rate changes on cash

Change in cash and cash equivalents

Cash and cash equivalents, beginning of period

Cash and cash equivalents, end of period

Supplemental disclosures of cash flow information:

Income taxes paid

Interest paid

Year ended December 31,

2017

2016

2015

(In thousands)

$ 350,255

$ 219,414

$ 189,871

306,122

256,520

242,957

(422,749)

(376,879)

(326,197)

209,399

180,582

157,727

(53,788)

(2,159)

(1,339)

(1,596)

13,551

9,124

44,316

27,601

(4,088)

(1,411)

14,595

38,292

5,862

1,738

(1,343)

10,998

(72,880)

(49,966)

(18,331)

(20,069)

(11,379)

1,137

15,267

(16,369)

(2,051)

13,442

15,335

2,308

14,948

(11,565)

388,524

294,427

264,251

76,701

91,666

130,608

223,088

254,585

247,771

5,771

8,572

4,894

(426,689)

(386,394)

(433,457)

(400)

(2,683)

(6,752)

(13,669)

16,140

2,164

(882)

(7,399)

21,271

(16,140)

(2,164)

(21,271)

(128,281)

(47,923)

(58,465)

(35,821)

(33,367)

(32,807)

(150,038)

(150,057)

(200,084)

(6,734)

(3,970)

(7,675)

—

(868)

—

—

136

—

(193,461)

(187,394)

(240,430)

1,204

572

(5,059)

67,986

59,682

(39,703)

211,976

152,294

191,997

$ 279,962

$ 211,976

$ 152,294

$ 83,304

$ 45,402

$ 62,116

27,816

27,992

32,386

See accompanying notes to consolidated financial statements.

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FINANCIAL STATEMENTS — NOTE 1

PRIMERICA, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements

(1) Description of Business, Basis of
Presentation, and Summary of
Significant Accounting Policies

Description of Business. Primerica, Inc. (the
“Parent Company”), together with its subsidiaries
(collectively, “we”, “us” or the “Company”), is a
leading distributor of financial products to
middle-income households in the United States
and Canada. We assist our clients in meeting
their needs for term life insurance, which we
underwrite, and mutual funds, annuities,
managed investments and other financial
products, which we distribute primarily on behalf
of third parties. Our primary subsidiaries include
the following entities: Primerica Financial
Services, Inc. (“PFS”), a general agency and
marketing company; Primerica Life Insurance
Company (“Primerica Life”), our principal life
insurance company; Primerica Financial Services
(Canada) Ltd., a holding company for our
Canadian operations, which includes Primerica
Life Insurance Company of Canada (“Primerica
Life Canada”) and PFSL Investments Canada Ltd.
(“PFSL Investments Canada”); and PFS
Investments Inc. (“PFS Investments”), an
investment products company and broker-
dealer. Primerica Life, domiciled in Tennessee,
owns National Benefit Life Insurance Company
(“NBLIC”), a New York insurance company. Prior
to Primerica Life’s re-domestication to
Tennessee in December 2017, Primerica Life was
a Massachusetts-domiciled life insurance
underwriting company. We established Peach
Re, Inc. (“Peach Re”) and Vidalia Re, Inc. (“Vidalia
Re”) as special purpose financial captive
insurance companies and wholly owned
subsidiaries of Primerica Life. Peach Re and
Vidalia Re have each entered into separate
coinsurance agreements with Primerica Life
whereby Primerica Life has ceded certain level-
premium term life insurance policies to Peach Re
and Vidalia Re (respectively, the “Peach Re
Coinsurance Agreement” and the “Vidalia Re
Coinsurance Agreement”).

Basis of Presentation. We prepare our
financial statements in accordance with U.S.
generally accepted accounting principles (“U.S.
GAAP”). These principles are established
primarily by the Financial Accounting Standards
Board (“FASB”). The preparation of financial
statements in conformity with U.S. GAAP
requires us to make estimates and assumptions
that affect financial statement balances,
revenues and expenses and cash flows, as well as
the disclosure of contingent assets and liabilities.
Management considers available facts and
knowledge of existing circumstances when
establishing the estimates included in our
financial statements.

Use of Estimates. The most significant items that
involve a greater degree of accounting estimates
and actuarial determinations subject to change in
the future are the valuation of investments,
deferred policy acquisition costs (“DAC”), future
policy benefit reserves and corresponding
amounts recoverable from reinsurers, and income
taxes. Estimates for these and other items are
subject to change and are reassessed by
management in accordance with U.S. GAAP. Actual
results could differ from those estimates.

Consolidation. The accompanying
consolidated financial statements include the
accounts of the Company and those entities
required to be consolidated under applicable
accounting standards. All material intercompany
profits, transactions, and balances among the
consolidated entities have been eliminated.

Reclassifications. Certain reclassifications
have been made to prior-period amounts to
conform to current-period reporting
classifications. These reclassifications had no
impact on net income or total stockholders’
equity.

Subsequent Events. The Company has
evaluated subsequent events for recognition and
disclosure for events and transactions after the
date of the consolidated financial statements at
December 31, 2017.

Primerica 2017 Annual Report

101

FINANCIAL STATEMENTS — NOTE 1

Foreign Currency Translation. Assets and
liabilities of our Canadian subsidiaries are
translated into U.S. dollars using year-end
exchange rates, and the translation adjustments
are reported in other comprehensive income
(loss). Revenues and expenses of our Canadian
subsidiaries are translated monthly at amounts
that approximate weighted-average exchange
rates.

Investments.
following bases:

Investments are reported on the

• Available-for-sale (“AFS”) fixed-maturity

securities, including bonds and redeemable
preferred stocks not classified as trading
securities, are carried at fair value. When
quoted market values are unavailable, we
obtain estimates from independent pricing
services or estimate fair value based upon a
comparison to quoted issues of the same
issuer or of other issuers with similar
characteristics.

• Held-to-maturity fixed-maturity security is

carried at amortized cost.

•

•

Equity securities, including common and
nonredeemable preferred stocks, are
classified as AFS and are carried at fair
value. When quoted market values are
unavailable, we obtain estimates from
independent pricing services or estimates
fair value based upon a comparison to
quoted issues of the same issuer or of other
issuers with similar characteristics.

Trading securities, which primarily consist of
bonds, are carried at fair value. Changes in
fair value of trading securities are included
in net investment income in the period in
which the change occurred.

• Policy loans are carried at unpaid principal
balances, which approximate fair value.

Investment transactions are recorded on a trade-
date basis. We use the specific-identification
method to determine the realized gains or losses
from securities transactions and report the
realized gains or losses in the accompanying
consolidated statements of income.

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Unrealized gains and losses on AFS securities are
included as a separate component of other
comprehensive income, except for other-than-
temporary impairments (“OTTI”) discussed
below, in the accompanying consolidated
statements of comprehensive income.

Investments are reviewed on a quarterly basis
for OTTI. Credit risk, interest rate risk, the
amount of time the security has been in an
unrealized loss position, actions taken by ratings
agencies, and other factors are considered in
determining whether an unrealized loss is other-
than-temporary. OTTI in our accompanying
consolidated statements of income reflect the
impairment on AFS securities that we intend to
sell or would more-likely-than-not be required
to sell before the expected recovery of the
amortized cost basis. For AFS fixed maturity
securities that we have no intent to sell and
believe that it is not more-likely-than-not we will
be required to sell prior to recovery, only the
credit loss component of OTTI is recognized in
our accompanying consolidated statements of
income, while the remainder is recognized in
other comprehensive income in the
accompanying consolidated statements of
comprehensive income (loss). The credit loss
component of OTTI recognized in net income is
identified as the amount of principal cash flows
not expected to be received over the remaining
term of the security. Any subsequent changes (if
not an other-than-temporary impairment) in the
fair value of AFS securities are recognized in
other comprehensive income in the
accompanying statements of comprehensive
income.

Interest income on fixed-maturity securities is
recorded when earned by determining the
effective yield, which gives consideration to
amortization of premiums, accretion of
discounts, and any previous OTTI. Dividend
income on equity securities is recorded when
declared. These amounts are included in net
investment income in the accompanying
consolidated statements of income.

Included within fixed-maturity securities are
loan-backed and asset-backed securities.
Amortization of the premium or accretion of the

discount uses the retrospective method. The
effective yield used to determine amortization/
accretion is calculated based on actual and
historical projected future cash flows and
updated quarterly.

Embedded conversion options associated with
fixed-maturity securities are bifurcated from the
fixed-maturity security host contracts and
separately recognized as equity securities. The
change in fair value of these bifurcated
conversion options is recorded in realized gains
(losses), including OTTI in the accompanying
consolidated statements of income.

Cash and Cash Equivalents. Cash and cash
equivalents include cash on hand, money market
instruments, and all other highly liquid
investments purchased with an original or
remaining maturity of three months or less at
the date of acquisition.

Reinsurance. We use reinsurance extensively,
utilizing yearly renewable term (“YRT”) and
coinsurance agreements. Under YRT
agreements, we reinsure only the mortality risk,
while under coinsurance, we reinsure a
proportionate part of all risks arising under the
reinsured policy. Under coinsurance, the
reinsurer receives a proportionate part of the
premiums, less commission allowances, and is
liable for a corresponding part of all benefit
payments.

All reinsurance contracts in effect for the three-
year period ended December 31, 2017 transfer a
reasonable possibility of substantial loss to the
reinsurer or are accounted for under the deposit
method of accounting.

Ceded premiums are treated as a reduction to
direct premiums and are recognized when due
to the assuming company. Ceded claims are
treated as a reduction to direct benefits and are
recognized when the claim is incurred on a
direct basis. Ceded policy reserve changes are
also treated as a reduction to benefits and
claims expense and are recognized during the
applicable financial reporting period.

FINANCIAL STATEMENTS — NOTE 1

accounted for over the life of the underlying
contracts using assumptions consistent with
those used to account for the underlying
policies. Amounts recoverable from reinsurers
are estimated in a manner consistent with the
claim liabilities and future policy benefits
associated with reinsured policies. Ceded policy
reserves and claims liabilities relating to
insurance ceded are shown as reinsurance
recoverables on the accompanying consolidated
balance sheets.

We analyze and monitor the credit-worthiness of
each of our reinsurance partners to minimize
collection issues. For reinsurance contracts with
unauthorized reinsurers, we require collateral
such as letters of credit.

To the extent we receive ceding allowances to
cover policy and claims administration under
reinsurance contracts, these allowances are
treated as a reduction to insurance commissions
and expenses and are recognized when due
from the assuming company. To the extent we
receive ceding allowances reimbursing
commissions that would otherwise be deferred,
the amount of commissions deferrable will be
reduced. The corresponding DAC balances are
reduced on a pro rata basis by the portion of the
business reinsured with reinsurance agreements
that meet risk transfer provisions. The reduced
DAC will result in a corresponding reduction of
amortization expense.

DAC. We defer incremental direct costs of
successful contract acquisitions that result
directly from and are essential to the contract
transaction(s) and that would not have been
incurred had the contract transaction(s) not
occurred. These deferred policy acquisition costs
mainly include commissions and policy issue
expenses. All other acquisition-related costs,
including unsuccessful acquisition and renewal
efforts, are charged to expense as incurred. Also,
administrative costs, rent, depreciation,
occupancy, equipment, and all other general
overhead costs are considered indirect costs and
are charged to expense as incurred.

Reinsurance premiums, commissions, expense
reimbursements and benefits and reserves
related to reinsured long-duration contracts are

DAC for term life insurance policies is amortized
over the initial premium-paying period of the
related policies in proportion to premium

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FINANCIAL STATEMENTS — NOTE 1

income. DAC for Canadian segregated funds is
amortized over the life of the underlying policies
at a constant rate based on the present value of
the estimated gross profits expected to be
realized over the life of the underlying policies.
DAC is subject to recoverability testing annually
and when impairment indicators exist.

Intangible Assets.
amortized over their estimated useful lives. Any

Intangible assets are

The components of intangible assets were as follows:

intangible asset that was deemed to have an
indefinite useful life is not amortized but is subject
to an annual impairment test. An impairment exists
if the carrying value of the indefinite-lived
intangible asset exceeds its fair value. For the other
intangible assets, which are subject to
amortization, an impairment is recognized if the
carrying amount is not recoverable and exceeds
the fair value of the intangible asset.

December 31,

2017

2016

Gross carrying
amount

Accumulated
amortization

Net carrying
amount

Gross carrying
amount

Accumulated
amortization

Net carrying
amount

(In thousands)

Indefinite-lived intangible

asset

$ 45,275

n/a

$45,275

$ 45,275

n/a

$45,275

Amortizing intangible

asset

84,871

(78,633)

6,238

84,871

(75,231)

9,640

Total intangible assets

$130,146

$(78,633)

$51,513

$130,146

$(75,231)

$54,915

We have an indefinite-lived intangible asset
related to the 1989 purchase of the right to
contract with our sales force. This asset
represents the core distribution model of our
business, which is our primary competitive
advantage to profitably distribute term life
insurance and investment and savings products
on a significant scale, and as such, is considered
to have an indefinite life. This indefinite-lived
intangible asset is supported by a significant
portion of the discounted cash flows of our
future business. We assessed this asset for
impairment as of October 1, 2017 and
determined that no impairment had occurred.
There have been no subsequent events requiring
further analysis.

We also have an amortizing intangible asset
related to a 1995 sales agreement termination
payment to Management Financial Services, Inc.
This asset is supported by a non-compete
agreement with the founder of our business

Data processing equipment and software

Leasehold improvements

Furniture and other equipment

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Freedom Lives Here™

model. We calculate the amortization of this
contract buyout on a straight-line basis over 24
years, which represents the life of the non-
compete agreement. Intangible asset
amortization expense was approximately
$3.4 million in 2017, 2016 and 2015. The
remaining amortization expense is expected to
be approximately $3.4 million in 2018 and
$2.8 million in 2019. No events have occurred
during 2017, and no factors exist as of
December 31, 2017 that would indicate that the
net carrying value of our amortizing intangible
asset may not be recoverable or will not be used
throughout its estimated useful life.

Property and Equipment. Property and
equipment, which are included in other assets,
are stated at cost, less accumulated
depreciation. Depreciation is recognized on a
straight-line basis over the asset’s estimated
useful life, which is estimated as follows:

Estimated Useful Life

3 to 7 years

Lesser of 15 years or remaining life of lease

5 to 15 years

Depreciation expense is included in other
operating expenses in the accompanying
consolidated statements of income. Depreciation
expense was $10.1 million, $11.2 million, and
$7.6 million for the years ended December 31,
2017, 2016, and 2015, respectively.

Property and equipment balances were as
follows:

December 31,

2017

2016

(In thousands)

Data processing

equipment and software

$ 60,227 $ 57,178

Leasehold improvements

14,077

13,718

Other, principally furniture

and equipment

24,841

23,571

99,145

94,467

Accumulated depreciation

(71,044)

(67,001)

Net property and
equipment

$ 28,101 $ 27,466

Separate Accounts. The separate accounts are
primarily comprised of contracts issued by the
Company through its subsidiary, Primerica Life
Canada, pursuant to the Insurance Companies
Act (Canada). The Insurance Companies Act
authorizes Primerica Life Canada to establish the
separate accounts.

The separate accounts are represented by
individual variable annuity contracts. Purchasers
of variable annuity contracts issued by Primerica
Life Canada have a direct claim to the benefits of
the contract that entitles the holder to units in
one or more investment funds (the “Funds”)
maintained by Primerica Life Canada. The Funds
invest in assets that are held for the benefit of
the owners of the contracts. The benefits
provided vary in amount depending on the fair
value of the Funds’ assets. The Funds’ assets are
administered by Primerica Life Canada and are
held separate and apart from the general assets
of the Company. The liabilities reflect the
variable insurance annuity contract holders’
interests in variable annuity assets based upon
actual investment performance of the respective

FINANCIAL STATEMENTS — NOTE 1

Funds. Separate account operating results
relating to contract holders’ interests are
excluded from our consolidated statements of
income.

Primerica Life Canada’s contract offerings
guarantee the maturity value at the date of
maturity (or upon death, whichever occurs first)
to be equal to 75% of the sum of all
contributions made, net of withdrawals, on a
first-in first-out basis. Otherwise, the maturity
value or death benefit will be the accumulated
value of units allocated to the contract at the
specified valuation date. The amount of this
value is not guaranteed, but will fluctuate with
the fair value of the Funds.

Future policy benefits

Policyholder Liabilities.
are accrued over the current and expected
renewal periods of the contracts. Liabilities for
future policy benefits on traditional life
insurance products have been computed using a
net level method, including assumptions as to
interest rates, mortality, persistency, and other
assumptions based on our experience, modified
as necessary to reflect anticipated trends and to
include provisions for possible adverse
deviation. The underlying mortality tables are
the Society of Actuaries (“SOA”) 65-70,
SOA 75-80, SOA 85-90, and the 91 Bragg,
modified to reflect various underwriting
classifications and assumptions. Interest rate
reserve assumptions at December 31, 2017 and
2016 ranged from approximately 3.5% to 7.0%.
For policies issued in 2010 and after, we have
been using an increasing interest rate
assumption to reflect the historically low interest
rate environment. The liability for policy claims
and other benefits payable on traditional life
insurance products includes estimated unpaid
claims that have been reported to us and claims
incurred but not yet reported.

The future policy benefit reserves we establish
are necessarily based on estimates, assumptions
and our analysis of historical experience. We do
not modify the assumptions used to establish
future policy benefit reserves during the policy
term unless recoverability testing deems them to
be inadequate and there is no remaining DAC
associated with the underlying policies. Our
results depend significantly upon the extent to

Primerica 2017 Annual Report

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FINANCIAL STATEMENTS — NOTE 1

which our actual claims experience is consistent
with the assumptions we used in determining
our future policy benefit reserves and pricing our
products. Our future policy benefit reserve
assumptions and estimates require significant
judgment and, therefore, are inherently
uncertain. We cannot determine with precision
the ultimate amounts that we will pay for actual
claims or the timing of those payments.

Other Policyholders’ Funds. Other
policyholders’ funds primarily represent claim
payments left on deposit with us.

Litigation. The Company is involved from time
to time in legal disputes, regulatory inquiries and
arbitration proceedings in the normal course of
business. Contingent litigation- related losses
are recognized when probable and can be
reasonably estimated. Legal costs, such as
attorneys’ fees and other litigation-related
expenses that are incurred in connection with
resolving litigation are expensed as incurred.
These disputes are subject to uncertainties,
including indeterminate amounts sought in
certain of these matters and the inherent
unpredictability of litigation. Due to the difficulty
of estimating costs of litigation, actual costs may
be substantially higher or lower than any
amounts reserved.

Income Taxes. We are subject to the income
tax laws of the United States, its states,
municipalities, and certain unincorporated
territories, and those of Canada. These tax laws
can be complex and subject to different
interpretations by the taxpayer and the relevant
governmental taxing authorities. In establishing
a provision for income tax expense, we must
make judgments and interpretations about the
applicability of these tax laws. We also must
make estimates about the future impact certain
items will have on taxable income in the various
tax jurisdictions, both domestic and foreign.

Income taxes are accounted for under the asset
and liability method. Deferred tax assets and
liabilities are recognized for the future tax
consequences attributable to (i) differences
between the financial statement carrying
amounts of existing assets and liabilities and
their respective tax bases and (ii) operating loss

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Freedom Lives Here™

and tax credit carryforwards. Deferred tax assets
and liabilities are measured using enacted tax
rates expected to apply to taxable income in the
years in which those temporary differences are
expected to be recovered or settled. Deferred
tax assets are recognized subject to
management’s judgment that realization is more
likely than not applicable to the periods in which
we expect the temporary difference will reverse.

On December 22, 2017, the Tax Cuts and Jobs
Act of 2017 (the “Tax Reform Act”) was enacted
in the United States. The Tax Reform Act
includes a broad range of changes to federal tax
legislation including changes to corporate and
personal income tax rates, income tax
deductions, and international tax provisions. We
recognized the effect of tax law changes
included in the Tax Reform Act during the year-
ended December 31, 2017, as it is the period
that includes the date of enactment. See
Note 11 (Income Taxes) for details related to the
tax effects recognized in connection with the Tax
Reform Act.

Premium Revenues. Traditional life insurance
products consist principally of those products
with fixed and guaranteed premiums and
benefits, and are primarily related to term
products. Premiums are recognized as revenues
when due.

Commissions and Fees. We receive
commission revenues from the sale of various
non-life insurance products. Commissions are
generally received on sales of mutual funds and
annuities. We also receive trail commission
revenues from mutual fund and annuity
products based on the net asset value of shares
sold by us. We, in turn, pay certain commissions
to our sales force. Additionally, we receive
marketing and support fees from product
originators. We also receive management fees
based on the average daily net asset value of
managed investments and contracts related to
separate account assets issued by Primerica Life
Canada. We earn recordkeeping fees for
administrative functions that we perform on
behalf of several of our mutual fund providers
and custodial fees for services performed as a
non-bank custodian of our clients’ retirement

plan accounts. We, in turn, pay a third-party
provider for its servicing of certain of these
accounts. Commissions and fees are recognized
as income during the period in which they are
earned.

Benefits and Expenses. Benefit and expense
items are charged to income in the period in
which they are incurred. Both the change in
policyholder liabilities, which is included in
benefits and claims, and the amortization of
deferred policy acquisition costs will vary with
policyholder persistency.

For employee and

Share-Based Transactions.
director share-based compensation awards, we
determine a grant date fair value based on the
price of our publicly-traded common stock and
recognize the related compensation expense,
adjusted for actual forfeitures, in the statement
of income on a straight-line basis over the
requisite service period for the entire award. For
non-employee share-based compensation, we
recognize the impact during the period of
performance, and the fair value of the award is
measured as of the date performance is
complete, which is the vesting date. To the
extent that a share-based award contains sale
restrictions extending beyond the vesting date,
we reduce the recognized fair value of the award
to reflect the corresponding illiquidity discount.
Most non-employee share-based compensation
is an incremental direct cost of successful
acquisitions or renewals of life insurance policies
that result directly from and are essential to the
policy acquisition(s) and would not have been
incurred had the policy acquisition(s) not
occurred. We defer these expenses and amortize
the impact in the same manner as all other DAC.

Earnings Per Share (“EPS”). The Company
has outstanding common stock and equity
awards that consist of restricted stock units
(“RSUs”), performance-based stock units
(“PSUs”), and stock options. The RSUs maintain
non-forfeitable dividend rights that result in
dividend payment obligations on a one-to-one
ratio with common shares for any future
dividend declarations. Unvested RSUs are
deemed participating securities for purposes of
calculating EPS as they maintain dividend rights.

FINANCIAL STATEMENTS — NOTE 1

See Note 13 (Earnings Per Share) for details
related to the calculations of our basic and
diluted EPS using the two-class method.

In March 2016, the

New Accounting Principles.
FASB issued Accounting Standards Update No
2016-09 Compensation — Stock Compensation
(Topic 718) — Improvements to Employee Share-
Based Payment Accounting (“ASU 2016-09”).
ASU 2016-09 intends to simplify several aspects of
the accounting for share-based payment
transactions, including the recognition of income
tax consequences of awards, the classification of
awards as either equity or liabilities, the method of
recognizing award forfeitures, and the
presentation of items within the statement of cash
flows. The most notable impact on the Company’s
financial statements involved the change in
accounting for the income tax consequences
associated with share-based payment transactions
in the income statement. Prior to the adoption of
ASU 2016-09, the tax effect of the difference
between the cumulative compensation cost of a
share-based award recognized for financial
reporting purposes and the deduction of the
award for tax purposes (“excess tax benefits or
deficiencies”) was recognized as an adjustment to
additional paid-in capital in the statement of
stockholders’ equity. The amendments in
ASU 2016-09 require that the excess tax benefits
or deficiencies be recognized as a reduction to or
an increase of income tax expense in the income
statement. We adopted the amendments in
ASU 2016-09 pertaining to excess tax benefits or
deficiencies in 2017 on a prospective basis, which
resulted in a reduction of income tax expense of
approximately $6.1 million for the excess tax
benefit of share-based transactions for the year
ended December 31, 2017. ASU 2016-09 also
changes the presentation of excess tax benefits or
deficiencies in the cash flow statement from a
financing activity to an operating activity.
Therefore, we have presented the excess tax
benefits or deficiencies as cash flows from
operating activities within the accompanying
consolidated statements of cash flows for all
periods presented. The adoption of all other
amendments outlined in ASU 2016-09 had either
no impact to our financial statements or an
immaterial impact to our financial statements.

Primerica 2017 Annual Report

107

FINANCIAL STATEMENTS — NOTE 1

In May 2014, the FASB issued ASU

Future Application of Accounting
Standards.
No. 2014-09, Revenue from Contracts with
Customers (Topic 606) (“ASU 2014-09”). ASU
2014-09 clarifies the principles for recognizing
revenue by establishing the core principle that
an entity should recognize revenue to depict the
transfer of goods or services to customers in an
amount that reflects the consideration to which
the entity expects to be entitled in exchange for
those goods or services. ASU 2014-09 also
requires additional disclosure about the nature,
amount, timing and uncertainty of revenue that
is recognized. Insurance contracts are specifically
excluded from the scope of ASU 2014-09 and
therefore revenue from our insurance product
lines will not be affected by the new standard.
The amendments in ASU 2014-09, as updated by
ASU No. 2015-14, are effective for the Company
beginning in fiscal year 2018 and can be
adopted either retrospectively or by using the
modified retrospective method. We will adopt
the amendments in ASU 2014-09 effective
January 1, 2018 by using the modified
retrospective method. The cumulative effect of
adopting ASU 2014-09 will result in an
immaterial increase to retained earnings on
January 1, 2018. The adjustment to be
recognized upon adoption of ASU 2014-09
primarily consists of recognizing the lifetime
expected value of renewal commissions we
anticipate collecting in future periods for the
sale of prepaid legal service subscriptions and
the referral of auto and homeowners’ insurance
policies in our Corporate and Other Distributed
Products segment made prior to December 31,
2017. After the initial product sale or referral, we
earn commissions from product providers as
clients pay monthly subscription fees for prepaid
legal service subscriptions or premiums on auto
and homeowners’ insurance policies purchased
through our referral channel. We currently
recognize commission revenue upon receipt of
the commission revenue from the product
providers, which is the point in time when
revenue becomes fixed and determinable, as the
commissions earned are dependent on our
clients’ future renewal activity. Subsequent to
the adoption of ASU 2014-09, we will recognize
commission revenue equal to the expected value

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Freedom Lives Here™

of the commissions we will earn over the life of
the subscription or the referred policy when that
initial subscription sale or policy referral occurs,
which coincides with when we satisfy our
performance obligation to the product provider.
We do not anticipate the adoption of ASU 2014-
09 will have a notable impact on our results of
operations given the immaterial amount of
revenue associated with these product
distributions and no significant accounting
changes for revenue will be made in any of our
other product lines.

In January 2016, the FASB issued Accounting
Standards Update No. 2016-01, Financial
Instruments—Overall (Subtopic 825-10) –
Recognition and Measurement of Financial Assets
and Financial Liabilities (“ASU 2016-01”). ASU
2016-01 intends to enhance the reporting model
for financial instruments and addresses certain
aspects of recognition, measurement of
investments in equity securities and the
presentation of certain fair value changes for
financial liabilities measured at fair value. ASU
2016-01 also amends certain disclosure
requirements associated with the fair value of
financial instruments. The amendments in ASU
2016-01 are effective for the Company
beginning in fiscal year 2018. The recognition
and measurement provisions of ASU 2016-01
will be adopted by means of a cumulative-effect
adjustment to the balance sheet as of January 1,
2018 and its primary impact on the Company
will be the recognition of all unrealized gains
and losses on available-for-sale equity securities
in net income. Currently, all unrealized gains and
losses (except for other-than-temporary
impairment) on available-for-sale equity
securities are recognized in other comprehensive
income (loss). The impact of adopting this
standard will result in an immaterial adjustment
to retained earnings on January 1, 2018, equal to
the value of the net unrealized gains on
available-for-sale equity securities as of
December 31, 2017. See Note 4 (Investments)
for more details of unrealized gains and losses
on available-for-sale equity securities held by
the Company as of December 31, 2017.

In February 2016, FASB issued Accounting
Standards Update No. 2016-02 (“ASU 2016-02”),

Leases (ASC 842) that requires lessees to
recognize lease assets and lease liabilities on the
balance sheet. The amendments in ASU 2016-02
are effective for the Company beginning in fiscal
year 2019, with early adoption permitted. The
Company intends to adopt the amendments in
ASU 2016-02 beginning in the first quarter of
2019. We expect the primary impact will be the
recognition of our operating lease obligations
and corresponding right to use assets on our
balance sheet, which mainly consist of our
executive and home office operations and other
real estate leases of office space as well as office
equipment. We anticipate that the impact of
adopting this standard will result in an increase
to assets and liabilities that is generally
consistent with our remaining lease obligations
as listed in Note 16 “Commitments and
Contingent Liabilities” plus any new operating
lease commitments agreed to before the
effective date.

In June 2016, the FASB issued Accounting
Standards Update No. 2016-13 (“ASU 2016-13”),
Financial Instruments — Credit Losses (Topic 326)
— Measurement of Credit Losses on Financial
Instruments. ASU 2016-13 introduces new
guidance for accounting for credit losses on
financial instruments within its scope by
replacing the current approach that delays
recognition until it is probable a loss has been
incurred with a new approach that estimates an

FINANCIAL STATEMENTS — NOTE 1

allowance for anticipated credit losses on the
basis of an entity’s own expectations. The
objective of the new approach for estimating
credit losses is to require consideration of a
broader range of forward-looking information,
which is expected to result in earlier recognition
of credit losses on financial instruments. AFS
debt securities are excluded from the scope of
financial instruments that require measurement
of credit losses on the basis of a forward-looking
expected loss estimate under ASU 2016-13. The
incurred probable loss approach for measuring
credit losses on AFS debt securities will remain
under ASU 2016-13 but will be presented as an
allowance rather than as a write-down.
Therefore, an entity will be allowed to reverse
credit losses previously recorded on AFS debt
securities in situations where the estimate of
credit losses on those securities has declined.
The amendments in ASU 2016-13 also preclude
an entity from considering the length of time an
AFS debt security has been in an unrealized loss
position to avoid recording a credit loss and
remove the requirement to consider recoveries
or declines in fair value after the balance sheet
date. The amendments in ASU 2016-13 are
effective for the Company beginning in fiscal
year 2020. The Company is currently in the
process of evaluating its impact on the
Company’s consolidated financial statements.

Primerica 2017 Annual Report

109

FINANCIAL STATEMENTS — NOTE 2

(2) Other Comprehensive Income

The components of other comprehensive income (“OCI”), including the income tax expense or benefit
allocated to each component, were as follows:

Year ended December 31,

2017

2016

2015

(In thousands)

Foreign currency translation adjustments:

Change in unrealized foreign currency translation gains

(losses) before income taxes

$17,383

$ 6,689

$(41,929)

Income tax expense (benefit) on unrealized foreign

currency translation gains (losses) (1)

195

81

(447)

Change in unrealized foreign currency translation gains

(losses), net of income taxes

$17,188

$ 6,608

$(41,482)

Unrealized gain (losses) on available-for-sale securities:
Change in unrealized holding gains (losses) arising during

period before income taxes

$ (3,950)

$20,500

$(65,920)

Income tax expense (benefit) on unrealized holding gains

(losses) arising during period (1)

(1,765)

7,174

(23,074)

Change in unrealized holding gains (losses) on available-
for-sale securities arising during period, net of income
taxes

Reclassification from accumulated OCI to net income for
(gains) losses realized on available-for-sale securities

Income tax (expense) benefit on (gains) losses reclassified

(2,185)

13,326

(42,846)

$ (1,589)

$ (3,955)

$ 1,596

from accumulated OCI to net income (1)

(556)

(1,384)

560

Reclassification from accumulated OCI to net income for
(gains) losses realized on available-for-sale securities,
net of income taxes

Change in unrealized gains (losses) on available-for-

sale securities, net of income taxes and
reclassification adjustment

(1,033)

(2,571)

1,036

$ (3,218)

$10,755

$(41,810)

(1) Effect of U.S. statutory rate reduction enacted by the Tax Reform Act in 2017 is not recognized in OCI, rather it is recognized

in the statements of income in accordance with U.S. GAAP. Refer to Note 11 (Income Taxes) for more information.

(3) Segment and Geographical
Information

Segments. We have two primary operating
segments — Term Life Insurance and Investment
and Savings Products. The Term Life Insurance
segment includes underwriting profits on our in-
force book of term life insurance policies, net of
reinsurance, which are underwritten by our life

insurance company subsidiaries. The Investment
and Savings Products segment includes retail
and managed mutual funds and annuities
distributed through licensed broker-dealer
subsidiaries and includes segregated funds, an
individual annuity savings product that we
underwrite in Canada through Primerica Life
Canada. In the United States, we distribute
mutual fund and annuity products of several

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Freedom Lives Here™

third-party companies. We also earn fees for
account servicing on a subset of the mutual
funds we distribute. In Canada, we offer a
Primerica-branded fund-of-funds mutual fund
product, as well as mutual funds of well-known
mutual fund companies. These two operating
segments are managed separately because their
products serve different needs — term life
insurance income protection versus wealth-
building savings products.

We also have a Corporate and Other Distributed
Products segment, which consists primarily of
revenues and expenses related to several
discontinued lines of insurance other than our
core term life insurance products and the
distribution of various other financial products

Revenues:

Term life insurance segment

Investment and savings products segment

Corporate and other distributed products segment

Total revenues

Net investment income:

Term life insurance segment

FINANCIAL STATEMENTS — NOTE 3

generally underwritten or offered by third-party
providers. All of the Company’s net investment
income, except for the portion allocated to the
Term Life Insurance segment that represents the
assumed interest accreted to its U.S. GAAP-
measured future policy benefit reserve liability
less DAC, is attributed to the Corporate and
Other Distributed Products segment. In addition,
interest expense incurred by the Company as
well as realized gains and losses on our invested
asset portfolio are entirely attributed to the
Corporate and Other Distributed Products
segment.

Notable information included in profit or loss by
segment was as follows:

Year ended December 31,

2017

2016

2015

(In thousands)

$ 992,224 $ 866,382 $ 763,958

572,747

124,131

524,621

128,081

521,336

118,905

$1,689,102 $1,519,084 $1,404,199

$

9,931 $

7,634 $

5,987

Investment and savings products segment

—

—

—

Corporate and other distributed products segment

69,086

71,391

70,522

Total net investment income

$

79,017 $

79,025 $

76,509

Amortization of DAC:

Term life insurance segment

Investment and savings products segment

Corporate and other distributed products segment

$ 201,751 $ 172,812 $ 147,980

6,168

1,480

6,148

1,622

7,952

1,795

Total amortization of DAC

$ 209,399 $ 180,582 $ 157,727

Non-cash share-based compensation expense:

Term life insurance segment

Investment and savings products segment

Corporate and other distributed products segment

$

2,662 $

2,652 $

2,208

10,397

2,179

8,611

5,392

2,228

7,328

Total non-cash share-based compensation expense

$

15,267 $

13,442 $

14,948

Primerica 2017 Annual Report

111

FINANCIAL STATEMENTS — NOTE 3

Income (loss) before income taxes:

Term life insurance segment

Investment and savings products segment

Corporate and other distributed products segment

Total income before income taxes

Insurance expenses and other operating
expenses directly attributable to the Term Life
Insurance and the Investment and Savings
Products segments are recorded directly to the
applicable segment. We allocate certain other
revenue and operating expenses that are not
directly attributable to a specific operating
segment based on the relative sizes of our life-
licensed and securities-licensed independent
sales forces. These allocated items include fees
charged for access to our proprietary sales force

Total assets by segment were as follows:

Assets:

Term life insurance segment

Year ended December 31,

2017

2016

2015

(In thousands)

$245,657 $213,361 $173,209

162,836

144,356

146,083

(28,973)

(20,122)

(28,311)

$379,520 $337,595 $290,981

support system and costs incurred for field
technology, supervision, training and certain
miscellaneous costs. We also allocate certain
technology and occupancy costs to our
operating segments based on estimated usage.
Any remaining unallocated revenue and expense
items, as well as realized investment gains and
losses, are reported in the Corporate and Other
Distributed Products segment. We measure
income and loss for the segments on an income
before income taxes basis.

December 31,
2017

December 31,
2016

December 31,
2015

(In thousands)

$ 6,205,837 $ 5,945,502 $ 5,638,682

Investment and savings products segment (1)

2,684,717

2,391,512

2,157,548

Corporate and other distributed products segment

3,570,149

3,101,929

2,814,553

Total assets

$12,460,703 $11,438,943 $10,610,783

(1) The Investment and Savings Products segment includes assets held in separate accounts. Excluding separate accounts, the
Investment and Savings Products segment assets were approximately $112.0 million, $103.7 million, and $93.8 million as of
December 31, 2017, 2016, and 2015, respectively.

Assets specifically related to a segment are held
in that segment. All invested assets held by the
Company, including the deposit asset
recognized in connection with our 10%
coinsurance agreement (the “10% Coinsurance
Agreement”) and the held-to-maturity security
received in connection with the Vidalia Re
Coinsurance Agreement, are reported as assets
of the Corporate and Other Distributed Products

segment. DAC is recognized in a particular
segment based on the product to which it
relates. Separate account assets supporting the
segregated funds product in Canada are held in
the Investment and Savings Products segment.
Any remaining unallocated assets are reported
in the Corporate and Other Distributed Products
segment.

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Geographical Information. Results of continuing operations by country and long-lived assets —
primarily tangible assets reported in other assets in our consolidated balance sheets — were as follows:

FINANCIAL STATEMENTS — NOTE 3

Revenues by country:

United States

Canada

Total revenues

Income before income taxes by country:

United States

Canada

Year ended December 31,

2017

2016

2015

(In thousands)

$1,419,658 $1,281,580 $1,172,508

269,444

237,504

231,691

$1,689,102 $1,519,084 $1,404,199

$ 299,764 $ 269,791 $ 225,920

79,756

67,804

65,061

Total income before income taxes

$ 379,520 $ 337,595 $ 290,981

Long-lived assets by country:

United States

Canada

Total long-lived assets

December 31,
2017

December 31,
2016

December 31,
2015

(In thousands)

$27,443

$26,685

$28,621

656

780

787

$28,099

$27,465

$29,408

Primerica 2017 Annual Report

113

FINANCIAL STATEMENTS — NOTE 4

(4) Investments

AFS Securities. The period-end cost or amortized cost, gross unrealized gains and losses, and fair
value of AFS fixed-maturity and equity securities were as follows:

Securities available-for-sale, carried at fair value:

Fixed-maturity securities:

U.S. government and agencies

Foreign government

States and political subdivisions

Corporates

Residential mortgage-backed securities

Commercial mortgage-backed securities

Other asset-backed securities

December 31, 2017

Cost or
amortized
cost

Gross
unrealized
gains

Gross
unrealized
losses

Fair value

(In thousands)

$

11,577

$

283

$

(47) $

11,813

139,486

54,714

5,651

1,554

(648)

(141)

144,489

56,127

1,337,321

42,616

(3,655)

1,376,282

119,672

134,003

80,553

3,583

2,299

452

(297)

(910)

(224)

122,958

135,392

80,781

Total fixed-maturity securities (1)

1,877,326

56,438

(5,922)

1,927,842

Equity securities

31,331

9,796

(20)

41,107

Total fixed-maturity and equity securities

$1,908,657

$66,234

$(5,942) $1,968,949

(1)

Includes approximately $0.2 million of OTTI losses related to corporates and mortgage- and asset-backed securities
recognized in accumulated other comprehensive income.

Securities available-for-sale, carried at fair value:

Fixed-maturity securities:

U.S. government and agencies

Foreign government

States and political subdivisions

Corporates

Residential mortgage-backed securities

Commercial mortgage-backed securities

Other asset-backed securities

December 31, 2016

Cost or
amortized
cost

Gross
unrealized
gains

Gross
unrealized
losses

Fair value

(In thousands)

$

10,148

$

350

$

(24) $

10,474

124,274

43,950

5,719

1,903

(687)

(129)

129,306

45,724

1,281,630

49,272

(5,529)

1,325,373

94,708

107,201

72,772

4,963

2,712

98

(120)

(470)

(303)

99,551

109,443

72,567

Total fixed-maturity securities (1)

1,734,683

65,017

(7,262)

1,792,438

Equity securities

36,818

8,589

(513)

44,894

Total fixed-maturity and equity securities

$1,771,501

$73,606

$(7,775) $1,837,332

(1)

Includes approximately $0.1 million of OTTI losses related to corporates and mortgage- and asset-backed securities
recognized in accumulated other comprehensive income.

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Freedom Lives Here™

FINANCIAL STATEMENTS — NOTE 4

All of our AFS mortgage- and asset-backed
securities represent variable interests in variable
interest entities (“VIEs”). We are not the primary
beneficiary of these VIEs because we do not
have the power to direct the activities that most
significantly impact the entities’ economic

performance. The maximum exposure to loss as
a result of our involvement in these VIEs equals
the carrying value of the securities.

The scheduled maturity distribution of the AFS
fixed-maturity portfolio at December 31, 2017
was as follows:

Due in one year or less

Due after one year through five years

Due after five years through 10 years

Due after 10 years

Mortgage- and asset-backed securities

Total fixed-maturity securities

Amortized cost

Fair value

(In thousands)

$ 145,260

$ 147,078

808,100

537,979

51,759

831,979

552,982

56,672

1,543,098
334,228

1,588,711
339,131

$1,877,326

$1,927,842

Expected maturities may differ from scheduled contractual maturities because issuers of securities may
have the right to call or prepay obligations with or without call or prepayment penalties.

Unrealized Gains and Losses on Investments. The net effect on stockholders’ equity of unrealized
gains and losses on AFS securities was as follows:

Net unrealized investment gains including OTTI:

Fixed-maturity and equity securities

OTTI

Net unrealized investment gains excluding OTTI

Deferred income taxes

December 31,
2017

December 31,
2016

(In thousands)

$ 60,292

$ 65,831

174

95

60,466

65,926

(20,780)

(23,074)

Net unrealized investment gains excluding OTTI, net of tax

$ 39,686

$ 42,852

Trading Securities. The costs and fair values of the fixed-maturity and equity securities classified as
trading securities were as follows:

Fixed-maturity securities

Equity securities

December 31, 2017

December 31, 2016

Cost

Fair
value

Cost
(In thousands)

Fair
value

$4,801

$4,800

$7,332

$7,332

1,371

1,428

50

51

Total fixed-maturity and equity securities

$6,172

$6,228

$7,382

$7,383

Primerica 2017 Annual Report

115

FINANCIAL STATEMENTS — NOTE 4

Held-to-maturity Security. Concurrent with
the execution of the Vidalia Re Coinsurance
Agreement, Vidalia Re entered into a Surplus
Note Purchase Agreement (the “Surplus Note
Purchase Agreement”) with Hannover Life
Reassurance Company of America and certain of
its affiliates (collectively, “Hannover Re”) and a
newly formed limited liability company (the
“LLC”) owned by a third-party service provider.
Under the Surplus Note Purchase Agreement,
Vidalia Re issued a surplus note (the “Surplus
Note”) to the LLC in exchange for a credit
enhanced note from the LLC with an equal
principal amount (the “LLC Note”). The principal
amount of both the LLC Note and the Surplus
Note will fluctuate over time to coincide with the
amount of reserves contractually supported
under the Vidalia Re Coinsurance Agreement.
Both the LLC Note and the Surplus Note mature
on December 31, 2030 and bear interest at an
annual interest rate of 4.50%. The LLC Note is
guaranteed by Hannover Re through a credit
enhancement feature in exchange for a fee,
which is reflected in interest expense on our
consolidated statements of income.

The LLC is a VIE as its owner does not have an
equity investment at risk that is sufficient to
permit the LLC to finance its activities without
Vidalia Re or Hannover Re. The Parent Company,
Primerica Life, and Vidalia Re share the power to
direct the activities of the LLC with Hannover Re,
but do not have the obligation to absorb losses
or the right to receive any residual returns
related to the LLC’s primary risks or sources of
variability. Through the credit enhancement
feature, Hannover Re is the ultimate risk taker in
this transaction and bears the obligation to
absorb the LLC’s losses in the event of a Surplus
Note default in exchange for the fee.
Accordingly, the Company is not the primary
beneficiary of the LLC and does not consolidate
the LLC within its consolidated financial
statements.

The LLC Note is classified as a held-to-maturity
debt security in the Company’s invested asset

116

Freedom Lives Here™

portfolio as we have the positive intent and
ability to hold the security until maturity. As of
December 31, 2017, the LLC Note, which was
rated A+ by Fitch Ratings, had an estimated
unrealized holding gain of approximately $42.3
million based on its amortized cost and
estimated fair value, which is derived using the
valuation techniques described in Note 5 (Fair
Value of Financial Instruments).

See Note 10 (Debt) for more information on the
Surplus Note.

Investments on Deposit with Governmental
Authorities. As required by law, we have
investments on deposit with governmental
authorities and banks for the protection of
policyholders. The fair values of investments on
deposit were approximately $11.1 million and
$18.2 million as of December 31, 2017 and 2016,
respectively.

Securities Lending Transactions. We
participate in securities lending transactions with
broker-dealers and other financial institutions to
increase investment income with minimal risk.
We require minimum collateral on securities
loaned equal to 102% of the fair value of the
loaned securities. We accept collateral in the
form of securities, which we are not able to sell
or encumber, and to the extent the collateral
declines in value below 100%, we require
additional collateral from the borrower. Any
securities collateral received is not reflected on
our consolidated balance sheets. We also accept
collateral in the form of cash, all of which we
reinvest. For loans involving unrestricted cash
collateral, the collateral is reported as an asset
with a corresponding liability representing our
obligation to return the collateral. We continue
to carry the loaned securities as invested assets
on our consolidated balance sheets during the
terms of the loans, and we do not report them
as sales. Cash collateral received and reinvested
was approximately $89.8 million and $73.6
million as of December 31, 2017 and 2016,
respectively.

Investment Income. The components of net investment income were as follows:

FINANCIAL STATEMENTS — NOTE 4

Fixed-maturity securities (available-for-sale)

Fixed-maturity security (held-to-maturity)

Equity securities

Policy loans and other invested assets

Cash and cash equivalents

Total return on deposit asset underlying 10% coinsurance agreement

Gross investment income

Investment expenses

Investment income net of investment expenses

Interest expense on surplus note

Net investment income

Year ended December 31,

2017

2016

2015

(In thousands)
$ 76,877 $ 74,673 $ 77,271

26,865

18,880

13,048

2,095

1,413

1,123

2,970

2,053

1,340

632

5,212

2,059

1,368

228

482

111,343

102,790

94,456

(5,461)

(4,885)

(4,899)

105,882

97,905

89,557

(26,865)

(18,880)

(13,048)

$ 79,017 $ 79,025 $ 76,509

The components of net realized investment gains (losses), as well as details on gross realized
investment gains and (losses) and proceeds from sales or other redemptions were as follows:

Net realized investment gains (losses):

Gross gains from sales

Gross losses from sales

OTTI losses

Gains (losses) from bifurcated options

Net realized investment gains (losses)

OTTI. We conduct a review each quarter to
identify and evaluate impaired investments that
have indications of possible OTTI. An investment
in a debt or equity security is impaired if its fair
value falls below its cost. Factors considered in
determining whether an impairment is
temporary include the length of time and extent
to which fair value has been below cost, the
financial condition and near-term prospects for
the issue, and our ability and intent to hold the
investment for a period of time sufficient to
allow for any anticipated recovery, which may be
maturity for fixed-maturity securities or within a
reasonable period of time for equity securities.

Year ended December 31,

2017

2016

2015

(In thousands)

$ 3,249 $ 8,126 $ 5,762

(107)

(751)

(465)

(1,553)

(3,420)

(6,893)

(250)

133

(142)

$ 1,339 $ 4,088 $(1,738)

Our review for OTTI generally entails:

• Analysis of individual investments that have

fair values less than a pre-defined
percentage of amortized cost, including
consideration of the length of time the
investment has been in an unrealized loss
position;

• Analysis of corporate fixed-maturity

securities by reviewing the issuer’s most
recent performance to date, including
analyst reviews, analyst outlooks and rating
agency information;

Primerica 2017 Annual Report

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FINANCIAL STATEMENTS — NOTE 4

• Analysis of commercial mortgage-backed
securities based on an assessment of
performance to date, credit enhancement,
risk analytics and outlook, underlying
collateral, loss projections, rating agency
information and available third-party
reviews and analytics;

• Analysis of residential mortgage-backed
securities based on loss projections
provided by models compared to current
credit enhancement levels;

• Analysis of our other fixed-maturity and
equity security investments, as required
based on the type of investment; and

• Analysis of downward credit migrations that

occurred during the quarter.

AFS fixed-maturity and equity securities with a
cost basis in excess of their fair values were
approximately $529.2 million and $450.9 million
as of December 31, 2017 and 2016, respectively.

The following tables summarize, for all AFS securities in an unrealized loss position, the aggregate fair
value and the gross unrealized loss by length of time such securities have continuously been in an
unrealized loss position:

December 31, 2017

Less than 12 months

12 months or longer

Fair value

Unrealized
losses

Number
of
securities

Fair
value

Unrealized
losses

Number
of
securities

(Dollars in thousands)

Fixed-maturity securities:

U.S. government and agencies

$

4,754 $

(34)

Foreign government

States and political subdivisions

40,287

7,369

(465)

(43)

5

45

7

$ 2,975 $

(13)

7,102

6,267

(183)

(98)

Corporates

Residential mortgage-backed securities

Commercial mortgage-backed securities

Other asset-backed securities

247,613

(2,323)

216

39,767

(1,332)

33,610

60,116

32,605

(263)

(394)

(121)

16

52

33

2,592

22,149

14,819

(34)

(516)

(103)

3

7

7

43

8

25

19

Total fixed-maturity securities

426,354

(3,643)

95,671

(2,279)

Equity securities

1,076

(16)

4

170

(4)

2

Total fixed-maturity and equity

securities

$427,430 $(3,659)

$95,841 $(2,283)

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FINANCIAL STATEMENTS — NOTE 4

December 31, 2016

Less than 12 months

12 months or longer

Fair value

Unrealized
losses

Number
of

securities Fair value

Unrealized
losses

Number
of
securities

(Dollars in thousands)

Fixed-maturity securities:

U.S. government and agencies

$

3,668 $

(24)

Foreign government

States and political subdivisions

34,538

8,902

(526)

(129)

4

36

12

$ — $ —

3,048

(161)

—

—

Corporates

Residential mortgage-backed securities

Commercial mortgage-backed securities

Other asset-backed securities

232,070

(3,484)

225

45,471

(2,045)

15,232

33,335

48,275

(92)

(423)

(260)

9

33

45

3,606

7,663

1,315

(28)

(47)

(43)

—

3

—

51

9

11

3

Total fixed-maturity securities

376,020

(4,938)

61,103

(2,324)

Equity securities

4,179

(269)

12

1,852

(244)

8

Total fixed-maturity and equity

securities

$380,199 $(5,207)

$62,955 $(2,568)

The amortized cost and fair value of AFS fixed-maturity securities in default were as follows:

Fixed-maturity securities in default

OTTI recognized in earnings on AFS securities were as follows:

OTTI on fixed-maturity securities not in default

OTTI on fixed-maturity securities in default

OTTI on equity securities

Total OTTI recognized in earnings

December 31, 2017 December 31, 2016

Amortized
cost

Fair
value

Amortized
cost

Fair
value

$503

(In thousands)
$5
$654

$125

Year ended December 31,

2017

2016

2015

(In thousands)
$1,001 $3,257 $5,108

267

285

121

42

29

1,756

$1,553 $3,420 $6,893

The securities noted above were considered to
be other-than-temporarily impaired due to our
intent to sell them; adverse credit events, such as
news of an impending filing for bankruptcy;
analyses of the issuer’s most recent financial
statements or other information in which
liquidity deficiencies, significant losses and large
declines in capitalization were evident; or
analyses of rating agency information for

issuances with severe ratings downgrades that
indicated a significant increase in the possibility
of default. We also recognized OTTI related to
invested assets held at the Parent Company that
we intended to sell to fund share repurchases, as
well as impairments on equity securities where
we do not expect to recover its cost basis.

As of December 31, 2017, the unrealized losses
on our AFS invested asset portfolio were largely

Primerica 2017 Annual Report

119

FINANCIAL STATEMENTS — NOTE 4

caused by interest rate sensitivity and changes in
credit spreads. We believe that fluctuations
caused by movement in interest rates and credit
spreads have little bearing on the recoverability
of our investments. We do not consider these
investments to be other-than-temporarily

impaired because we have the ability to hold
these investments until maturity or a market
price recovery, and we have no present intention
to dispose of them.

OTTI recognized in earnings for AFS securities
were as follows:

Total OTTI related to securities which the Company does not intend to sell

or more-likely-than-not will not be required to sell:
Total OTTI losses recognized

Less portion of OTTI recognized in accumulated other comprehensive

income (loss)

Year ended December 31,

2017

2016

2015

(In thousands)

$1,476 $1,486 $ 706

147

—

—

OTTI recognized in earnings for securities which the Company does not

intend to sell or more-likely than-not will not be required to sell

1,329

1,486

706

OTTI recognized in earnings for securities which the Company intends to sell

or more-likely-than-not will be required to sell before recovery

224

1,934

6,187

OTTI recognized in earnings

$1,553 $3,420 $6,893

The rollforward of the OTTI recognized in net income for all fixed-maturity securities still held was as
follows:

Cumulative OTTI recognized in net income for securities still held, beginning of

period

Additions for securities where no OTTI were recognized prior to the beginning

of the period

Additions for securities where OTTI have been recognized prior to the

beginning of the period

Reductions due to sales, maturities, calls, amortization or increases in cash flows
expected to be collected over the remaining life of credit impaired securities

Reductions for exchanges of securities previously impaired

Cumulative OTTI recognized in net income for securities still held, end of

period

Year ended December 31,

2017

2016

(In thousands)

$ 5,774

$11,856

351

917

1,694

1,684

(1,513)

(1,183)

(7,114)

(2,346)

$ 4,346

$ 5,774

As of December 31, 2017, no OTTI have been
recognized on the LLC Note held-to-maturity
security.

Derivatives. Embedded conversion options
associated with fixed-maturity securities are
bifurcated from the fixed-maturity security host

contracts and separately recognized as equity
securities. The change in fair value of these
bifurcated conversion options is reflected in
realized investment gains (losses), including OTTI
losses. As of December 31, 2017 and 2016, the
fair value of these bifurcated options was

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Freedom Lives Here™

approximately $0.9 million and $4.3 million,
respectively.

We have a deferred loss related to closed
forward contracts, which were settled several
years ago, that were used to mitigate our
exposure to foreign currency exchange rates
that resulted from the net investment in our
Canadian operations. The amount of deferred
loss included in accumulated other
comprehensive income was approximately $26.4
million as of December 31, 2017 and 2016. These
deferred losses will not be recognized until such
time as we sell or substantially liquidate our
Canadian operations, although we have no such
intention.

(5) Fair Value of Financial Instruments

Fair value is the price that would be received
upon the sale of an asset in an orderly
transaction between market participants at the
measurement date. Fair value measurements are
based upon observable and unobservable
inputs. Observable inputs reflect market data
obtained from independent sources, while
unobservable inputs reflect our view of market
assumptions in the absence of observable
market information. We classify and disclose all
invested assets carried at fair value in one of the
following three categories:

•

•

Level 1. Quoted prices for identical
instruments in active markets. Level 1
primarily consists of financial instruments
whose value is based on quoted market
prices in active markets, such as exchange-
traded common stocks and actively traded
mutual fund investments;

Level 2. Quoted prices for similar
instruments in active markets; quoted prices
for identical or similar instruments in
markets that are not active; and model-
derived valuations in which all significant

FINANCIAL STATEMENTS — NOTE 5

inputs are observable in active markets.
Level 2 includes those financial instruments
that are valued using industry-standard
pricing methodologies, models or other
valuation methodologies. Various inputs are
considered in deriving the fair value of the
underlying financial instrument, including
interest rate and yield curves, credit spread,
and foreign exchange rates. All significant
inputs are observable, or derived from
observable information in the marketplace
or are supported by observable levels at
which transactions are executed in the
marketplace. Financial instruments in this
category primarily include: certain public
and private corporate fixed-maturity and
equity securities; government or agency
securities; certain mortgage- and asset-
backed securities and bifurcated conversion
options; and

Level 3. Valuations derived from valuation
techniques in which one or more significant
inputs are unobservable. Level 3 consists of
financial instruments whose fair value is
estimated based on industry-standard
pricing methodologies and models using
significant inputs not based on, nor
corroborated by, readily available market
information. Valuations for this category
primarily consist of non-binding broker
quotes. Financial instruments in this
category primarily include less liquid
mortgage- and asset-backed securities.

•

As of each reporting period, all assets and
liabilities recorded at fair value are classified in
their entirety based on the lowest level of input
(Level 3 being the lowest) that is significant to
the fair value measurement. Significant levels of
estimation and judgment are required to
determine the fair value of certain of our
investments. The factors influencing these
estimations and judgments are subject to
change in subsequent reporting periods.

Primerica 2017 Annual Report

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FINANCIAL STATEMENTS — NOTE 5

The estimated fair value and hierarchy classifications for assets and liabilities that are measured at fair
value on a recurring basis were as follows:

Fair value assets:

Available-for-sale fixed-maturity securities:

U.S. government and agencies

Foreign government

States and political subdivisions

Corporates

Residential mortgage-backed securities

Commercial mortgage-backed securities

Other asset-backed securities

Available-for-sale equity securities

Trading securities

Separate accounts

December 31, 2017

Level 1

Level 2

Level 3

Total

(In thousands)

$ — $

11,813

$ — $

11,813

—

—

144,489 —

56,127 —

144,489

56,127

3,240

1,373,039

3

1,376,282

—

—

—

122,544

414

135,392 —

80,781 —

39,026

1,428

417

150

1,931

4,800 —

122,958

135,392

80,781

1,927,842

41,107

6,228

—

2,572,872 —

2,572,872

Total available-for-sale fixed-maturity securities

3,240

1,924,185

Total fair value assets

$43,694 $4,503,788

$567

$4,548,049

Fair value liabilities:
Separate accounts

$ — $2,572,872

$ — $2,572,872

Total fair value liabilities

$ — $2,572,872

$ — $2,572,872

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Fair value assets:

Available-for-sale fixed-maturity securities:

U.S. government and agencies

Foreign government

States and political subdivisions

Corporates

Residential mortgage-backed securities

Commercial mortgage-backed securities

Other asset-backed securities

FINANCIAL STATEMENTS — NOTE 5

December 31, 2016

Level 1

Level 2

Level 3

Total

(In thousands)

$ — $

10,474 $ — $

10,474

—

—

129,306

45,724

—

—

129,306

45,724

3,113

1,322,257

3

1,325,373

—

—

—

98,966

109,443

585

—

65,075

7,492

99,551

109,443

72,567

Total available-for-sale fixed-maturity securities

3,113

1,781,245

8,080

1,792,438

Available-for-sale equity securities

Trading securities

Separate accounts

39,556

51

—

5,256

7,332

2,287,953

82

—

—

44,894

7,383

2,287,953

Total fair value assets

$42,720 $4,081,786 $8,162 $4,132,668

Fair value liabilities:
Separate accounts

$ — $2,287,953 $ — $2,287,953

Total fair value liabilities

$ — $2,287,953 $ — $2,287,953

In assessing fair value of our investments, we use
a third-party pricing service for approximately
94% of our securities that are measured at fair
value on a recurring basis. The remaining
securities are primarily thinly traded securities,
such as private placements, and are valued using
models based on observable inputs on public
corporate spreads having similar characteristics
(e.g., sector, average life and quality rating) and
liquidity and yield based on quality rating,
average life and treasury yields. All observable
data inputs are corroborated by independent
third-party data. In the absence of sufficient
observable inputs, we utilize non-binding broker
quotes, which are reflected in our Level 3
classification as we are unable to evaluate the
valuation technique(s) or significant inputs used
to develop the quotes. Therefore, we do not
internally develop the quantitative unobservable
inputs used in measuring the fair value of Level 3
investments. However, we do corroborate
pricing information provided by our third-party

pricing servicing by performing a review of
selected securities. Our review activities include
obtaining detailed information about the
assumptions, inputs and methodologies used in
pricing the security; documenting this
information; and corroborating it by comparison
to independently obtained prices and or
independently developed pricing
methodologies.

Furthermore, we perform internal
reasonableness assessments on fair value
determinations within our portfolio throughout
the quarter and at quarter-end, including pricing
variance analyses and comparisons to alternative
pricing sources and benchmark returns. If a fair
value appears unusual relative to these
assessments, we will re-examine the inputs and
may challenge a fair value assessment made by
the pricing service. If there is a known pricing
error, we will request a reassessment by the
pricing service. If the pricing service is unable to

Primerica 2017 Annual Report

123

FINANCIAL STATEMENTS — NOTE 5

perform the reassessment on a timely basis, we
will determine the appropriate price by
requesting a reassessment from an alternative
pricing service or other qualified source as
necessary. We do not adjust quotes or prices
except in a rare circumstance to resolve a known
error.

Because many fixed-maturity securities do not
trade on a daily basis, third-party pricing services
generally determine fair value using industry-
standard methodologies, which vary by asset
class. For corporates, governments, and agency
securities, these methodologies include
developing prices by incorporating available
market information such as U.S. Treasury curves,
benchmarking of similar securities including new
issues, sector groupings, quotes from market
participants and matrix pricing. Observable
information is compiled and integrates relevant
credit information, perceived market movements
and sector news. Additionally, security prices are
periodically back-tested to validate and/or refine
models as conditions warrant. Market indicators
and industry and economic events are also
monitored as triggers to obtain additional data.
For certain structured securities (such as
mortgage-and asset-backed securities) with
limited trading activity, third-party pricing
services generally use industry-standard pricing

methodologies that incorporate market
information, such as index prices or discounting
expected future cash flows based on underlying
collateral, and quotes from market participants,
to estimate fair value. If these measures are not
deemed observable for a particular security, the
security will be classified as Level 3 in the fair
value hierarchy.

Where specific market information is unavailable
for certain securities, pricing models produce
estimates of fair value primarily using Level 2
inputs along with certain Level 3 inputs. These
models include matrix pricing. The pricing matrix
uses current treasury rates and credit spreads
received from third-party sources to estimate
fair value. The credit spreads incorporate the
issuer’s industry- or issuer-specific credit
characteristics and the security’s time to
maturity, if warranted. Remaining unpriced
securities are valued using an estimate of fair
value based on indicative market prices that
include significant unobservable inputs not
based on, nor corroborated by, market
information, including the utilization of non-
binding broker quotes.

The roll-forward of the Level 3 assets measured
at fair value on a recurring basis was as follows:

Level 3 assets, beginning of period

Net unrealized gains (losses) included in other comprehensive income

Realized gains (losses) and accretion (amortization) recognized in earnings, including

OTTI

Purchases

Settlements

Transfers into Level 3

Transfers out of Level 3(1)

Level 3 assets, end of period

Year ended
December 31,

2017

2016

(In thousands)
$ 8,162 $ 783

232

(23)

26

—

7

7,556

(958)

(162)

—

1

(6,895)

—

$ 567 $8,162

(1) During the year ended December 31, 2017, transfers out of Level 3 assets primarily consisted of newly issued fixed-maturity

securities purchased in the fourth quarter of 2016 for which observable inputs, most notably quoted prices, used to derive
valuations were not yet readily available.

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We obtain independent pricing quotes based on
observable inputs as of the end of the reporting
period for all securities in Level 2. Those inputs
include benchmark yields, reported trades,
broker/dealer quotes, issuer spreads, two-sided
markets, benchmark securities, market bids/
offers, quoted prices for similar instruments in
markets that are not active, and other relevant
data. We monitor these inputs for market
indicators, industry and economic events. We
recognize transfers into new levels and out of
previous levels as of the end of the reporting
period, including interim reporting periods, as

FINANCIAL STATEMENTS — NOTE 5

applicable. There were no material transfers
between Level 1 and Level 2 or between Level 1
and Level 3 during the years ended
December 31, 2017 and 2016.

Invested assets included in the transfer from
Level 3 to Level 2 primarily were fixed-maturity
investments for which we were able to obtain
independent pricing quotes based on
observable inputs.

The carrying values and estimated fair values of
our financial instruments were as follows:

December 31, 2017

December 31, 2016

Carrying
value

Estimated
fair value

Carrying
value

Estimated
fair value

(In thousands)

Assets:

Fixed-maturity securities (available-for-sale)

$1,927,842 $1,927,842 $1,792,438 $1,792,438

Fixed-maturity securities (held-to-maturity)

737,150

779,472

503,230

513,015

Equity securities (available-for-sale)

Trading securities

Policy loans

Deposit asset underlying 10% coinsurance

agreement

Separate accounts

Liabilities:

Notes payable(1)

Surplus note(1)

Separate accounts

(1) Carrying value amounts shown are net of issuance costs.

The fair values of financial instruments
presented above are estimates of the fair values
at a specific point in time using various sources
and methods, including market quotations and a
complex matrix system that takes into account
issuer sector, quality, and spreads in the current
marketplace.

Recurring fair value measurements. Estimated
fair values of investments in AFS fixed-maturity
securities are principally a function of current
spreads and interest rates that are corroborated by
independent third-party data. Therefore, the fair
values presented are indicative of amounts we
could realize or settle at the respective balance

41,107

6,228

32,816

41,107

6,228

32,816

44,894

7,383

30,916

44,894

7,383

30,916

217,336

217,336

202,435

202,435

2,572,872

2,572,872

2,287,953

2,287,953

$ 373,288 $ 400,628 $ 372,919 $ 401,340

736,381

778,050

502,491

512,669

2,572,872

2,572,872

2,287,953

2,287,953

sheet date. We do not necessarily intend to
dispose of or liquidate such instruments prior to
maturity. Trading securities, which primarily consist
of fixed-maturity securities, are carried at fair value.
Equity securities, including common and
nonredeemable preferred stocks, are carried at fair
value. Segregated funds in separate accounts are
carried at the underlying value of the variable
insurance contracts, which is fair value.

Nonrecurring fair value measurements. The
estimated fair value of the held-to-maturity
fixed-maturity security, which is classified as a
Level 3 fair value measurement, is derived using
the credit spread on similarly rated debt

Primerica 2017 Annual Report

125

FINANCIAL STATEMENTS — NOTE 6

securities and the hypothetical spread of the
security’s credit enhancement feature. Policy
loans, which are categorized as Level 3 fair value
measurements, are carried at the unpaid
principal balances. The fair value of policy loans
approximate the unpaid principal balances as
the timing of repayment is uncertain and the
loans are collateralized by the amount of the
policy. The deposit asset underlying 10%
coinsurance agreement represents the value of
the assets necessary to back the economic
reserves held in support of the reinsurance
agreement. The carrying value of this deposit
asset approximates fair value, which is
categorized as Level 3 in the fair value hierarchy.
Notes payable represent our publicly-traded
senior notes and are valued as a Level 2 fair
value measurement using the quoted market
price for our notes. The estimated fair value of
the Surplus Note is derived by using an assumed
credit spread we would expect if Vidalia Re was
a credit-rated entity and the hypothetical spread
of the Surplus Note’s subordinated structure.
The Surplus Note is classified as a Level 3 fair
value measurement.

The carrying amounts for cash and cash
equivalents, receivables, accrued investment
income, accounts payable, cash collateral and
payables for security transactions approximate
their fair values due to the short-term nature of
these instruments. Consequently, such financial
instruments are not included in the above table.

(6) Reinsurance

We use reinsurance extensively, which has a
significant effect on our results of operations.
Reinsurance arrangements do not relieve us of
our primary obligation to the policyholder. Our
reinsurance contracts typically do not have a
fixed term. In general, the reinsurers’ ability to
terminate coverage for existing cessions is
limited to such circumstances as material breach
of contract or nonpayment of premiums by the
ceding company. Our reinsurance contracts
generally contain provisions intended to provide
the ceding company with the ability to cede
future business on a basis consistent with
historical terms. However, either party may

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Freedom Lives Here™

terminate any of the contracts with respect to
the future business upon appropriate notice to
the other party. Generally, the reinsurance
contracts do not limit the overall amount of the
loss that can be incurred by the reinsurer.

Our policy is to limit the amount of life insurance
retained on the life of any one person to $1
million. To limit our exposure with any one
reinsurer, we monitor the concentration of credit
risk we have with our reinsurance counterparties,
as well as their financial condition. No credit
losses related to our reinsurance counterparties
have been experienced by the Company during
the three-year period ended December 31, 2017.

Reinsurance recoverables represents ceded
policy reserve balances and ceded claim
liabilities. The amounts of ceded claim liabilities
included in reinsurance recoverables that we
paid and which are recoverable from those
reinsurers were $28.6 million and $30.0 million
as of December 31, 2017 and 2016, respectively.
Benefits and claims ceded to reinsurers for 2017,
2016, and 2015 were $1,337.3 million, $1,205.6
million, and $1,178.6 million, respectively.

In connection with our corporate reorganization
that included an initial public offering (“IPO”) of
our common stock by Citigroup, Inc.
(“Citigroup”), Primerica Life, Primerica Life
Canada and NBLIC entered into significant
coinsurance transactions (the “IPO coinsurance
agreements”) on March 30, 2010 with three
insurance companies then affiliated with
Citigroup (collectively, the “IPO coinsurers”).
Under the IPO coinsurance agreements, we
ceded between 80% and 90% of the risks and
rewards of our term life insurance policies in
force at year-end 2009. Because these
agreements were part of a business
reorganization among entities under common
control, they did not generate any deferred gain
or loss upon their execution. Concurrent with
signing these agreements, we transferred the
corresponding account balances in respect of
the coinsured policies along with the assets to
support the statutory liabilities assumed by the
IPO coinsurers. Each of the account balances
transferred were at book value with no gain or
loss recorded in net income. Beginning in 2017,

policies reaching the end of their initial term
period are no longer ceded under the IPO
coinsurance transactions, but the existing YRT
reinsurance already in place prior to the IPO will
continue.

Three of the IPO coinsurance agreements satisfy
U.S. GAAP risk transfer rules. Under these
agreements, we ceded between 80% and 90% of
our term life future policy benefit reserves, and
we transferred a corresponding amount of
assets to the IPO coinsurers. These transactions
did not impact our future policy benefit reserves.
As such, we have recorded an asset for the same
amount of risk transferred in reinsurance
recoverables. We also reduced DAC by a
corresponding amount, which reduces future
amortization expenses. In addition, we are
transferring between 80% and 90% of all future
premiums and benefits and claims associated
with these policies to the corresponding
reinsurance entities. We receive ongoing ceding
allowances, which are reflected as a reduction to
insurance expenses, to cover policy and claims
administration expenses as well as certain
corporate overhead charges under each of these
reinsurance contracts.

The largest of the IPO coinsurance agreements is
a coinsurance agreement originally between
Primerica Life and Prime Reinsurance Company
(“Prime Re”), an affiliate of Citigroup, where we
ceded to Prime Re 80% of our U.S. (except New
York) term life insurance business in force at
year-end 2009 (the “80% U.S. Coinsurance
Agreement”). Beginning on January 1, 2016,
Pecan Re Inc. (“Pecan Re”), an insurance
company owned by Swiss Re Life & Health
America Inc. (“Swiss Re”), assumed Prime Re’s
obligations under the 80% U.S. Coinsurance
Agreement through a novation agreement (the
“Swiss Re Novation Agreement”). In addition, the
counterparties to the related trust and capital
maintenance agreements that provide Primerica
Life with statutory reinsurance credit for the 80%
U.S. Coinsurance Agreement were replaced by
Pecan Re and Swiss Re, respectively. No material
terms and conditions of the 80% U.S.
Coinsurance Agreement and the related trust
and capital maintenance agreements were
modified.

FINANCIAL STATEMENTS — NOTE 6

We have also ceded 80% of our Canadian term
life insurance business in force at year-end 2009
in an IPO coinsurance agreement (the “80%
Canada Coinsurance Agreement”) originally
between Primerica Life Canada and Financial
Reassurance Company 2010, Ltd. (“FRAC”). On
September 23, 2016, Munich American
Reassurance Company acquired FRAC from
Citigroup. As part of this transaction, Munich Re
of Malta, an insurance company owned by
Munich American Reassurance Company,
ultimately assumed FRAC’s obligations under the
80% Canada Coinsurance Agreement through a
novation agreement (the “Munich Re Novation
Agreement”). No material terms and conditions
of the 80% Canada Coinsurance Agreement
were modified.

In a fourth IPO coinsurance agreement, (the “10%
Coinsurance Agreement”), we have ceded to
Prime Re 10% of our U.S. (except New York) term
life insurance business in force at year-end 2009
subject to an experience refund provision. As the
10% Coinsurance Agreement includes an
experience refund provision, it does not satisfy
U.S. GAAP risk transfer rules. As a result, we have
accounted for this contract using deposit method
accounting and have recognized a deposit asset
in other assets on our consolidated balance
sheets for assets backing the economic reserves.
The deposit asset held in support of this
agreement was $217.3 million and $202.4 million
at December 31, 2017 and 2016, respectively. We
make contributions to the deposit asset during
the life of the agreement to fulfill our
responsibility of funding the economic reserve.
The market return on the deposit asset is
reflected in net investment income during the life
of the agreement. Prime Re is responsible for
ensuring that there are sufficient assets to meet
all statutory requirements. In exchange for our
consent to the Swiss Re Novation Agreement
discussed above, the finance charge on the
statutory reserves in excess of economic reserves
funded by Prime Re in support of the 10%
Coinsurance Agreement was reduced from 3.0%
to 2.0% beginning on July 1, 2015 and then from
2.0% to 0.5% beginning on January 1, 2016. This
finance charge is reflected in interest expense in
our consolidated statements of income.

Primerica 2017 Annual Report

127

FINANCIAL STATEMENTS — NOTE 6

The following table represents the Company’s in-force life insurance at December 31, 2017 and 2016:

Direct life insurance in force

Amounts ceded to other companies

Net life insurance in force

December 31, 2017 December 31, 2016

(Dollars in thousands)

$ 767,001,938

$ 731,822,070

(668,446,638)

(643,364,460)

$ 98,555,300

$ 88,457,610

Percentage of reinsured life insurance in force

87%

88%

Reinsurance recoverables includes ceded reserve balances and ceded claim liabilities. Reinsurance
recoverables and financial strength ratings by reinsurer were as follows:

Pecan Re Inc.(1) (2)

SCOR Global Life Reinsurance Companies(3)

Munich Re of Malta(2) (5)

Swiss Re Life & Health America Inc.(4)

American Health and Life Insurance Company(2)

Munich American Reassurance Company

Korean Reinsurance Company

RGA Reinsurance Company

Hannover Life Reassurance Company

TOA Reinsurance Company

All other reinsurers

December 31, 2017

December 31, 2016

Reinsurance
recoverables

A.M. Best
rating

Reinsurance
recoverables

A.M. Best
rating

$2,725,795

(In thousands)
NR

$2,754,424

354,458

302,391

245,543

172,956

112,841

102,915

90,037

32,250

24,619

41,368

A+

NR

A+

B

A+

A

A+

A+

A

—

355,759

282,382

249,299

176,010

106,471

96,921

84,473

22,929

23,977

40,917

NR

A

NR

A+

B

A+

A

A+

A+

A+

—

Reinsurance recoverables

$4,205,173

$4,193,562

NR – not rated
(1) Pecan Re Inc. is a wholly owned subsidiary of Swiss Re Life & Health America Inc.
(2)

(3)

Includes balances ceded under coinsurance transactions of term life insurance policies that were in force as of December 31,
2009. Amounts shown are net of their share of the reinsurance receivable from other reinsurers.
Includes amounts ceded to Transamerica Reinsurance Companies and fully retroceded to SCOR Global Life Reinsurance
Companies.
Includes amounts ceded to Lincoln National Life Insurance and fully retroceded to Swiss Re Life & Health America Inc.

(4)
(5) This entity, which is rated AA- by S&P, ultimately assumed FRAC’s obligations under the 80% Canada Coinsurance

Agreement as a result of the Munich Re Novation Agreement.

Certain reinsurers with which we do business
receive group ratings. Individually, those
reinsurers are SCOR Global Life Americas
Reinsurance Company, SCOR Global Life U.S.A.
Reinsurance Company, SCOR Global Life Re
Insurance Company of Delaware, and SCOR
Global Life of Canada.

The IPO coinsurance agreements include
provisions to ensure that Primerica Life,
Primerica Life Canada and NBLIC receive full
regulatory credit for the reinsurance treaties.
Under these agreements, the ceded business can
be recaptured with no fee in the event the IPO
reinsurers do not comply with the various

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Freedom Lives Here™

safeguard provisions in their respective IPO
coinsurance agreements. Pecan Re also has
entered into a capital maintenance agreement
requiring Swiss Re to provide additional funding,
if needed, at any point during the term of the
agreement up to the maximum as described in
the capital maintenance agreement.

(7) Deferred Policy Acquisition Costs

We defer incremental direct costs of successful
contract acquisitions that result directly from and
are essential to the contract transaction(s) and that
would not have been incurred had the contract
transaction(s) not occurred. The amortization of
DAC associated with term life insurance policies
requires us to make certain assumptions regarding
persistency, expenses, interest rates and claims.
These assumptions may not be modified, or
unlocked, unless recoverability testing deems them
to be inadequate. We update assumptions for new
business to reflect the most recent experience. For
DAC associated with Canadian segregated funds,
the assumptions used in determining amortization
expense are evaluated regularly and are updated if
actual experience or other evidence suggests
revisions to earlier estimates are appropriate.

DAC amortization for term life insurance policies
is affected by differences between the original

The balances and activity in DAC were as follows:

DAC balance, beginning of period

Capitalization

Amortization

Foreign exchange translation and other

FINANCIAL STATEMENTS — NOTE 7

assumptions used for persistency, expenses,
interest rates and claims and actual results and
are recognized in the period in which the change
occurs. For policies underlying the Canadian
segregated funds, gross profits and the resulting
DAC amortization will vary with actual fund
returns, redemptions and expenses. Due to the
inherent uncertainties in making assumptions
about future events, materially different
experience from expected results could result in
a material increase or decrease of DAC
amortization in a particular period.

In determining DAC amortization expense for
term life insurance policies, we use interest rates
available at the time a policy is issued. For
policies issued in 2010 and after, we have been
using an increasing interest rate assumption
based on the historically low interest rate
environment. Interest rate assumptions at
December 31, 2017 and 2016 ranged from 3.5%
to 7.0%.

DAC is subject to recoverability testing annually
and when impairment indicators exist. The
recoverability of DAC is dependent on the future
profitability of the related policies, which, in turn,
is dependent principally upon mortality,
persistency, investment returns, and the expense
of administering the business, as well as upon
certain economic variables, such as inflation.

Year ended December 31,

2017

2016

2015

(In thousands)
$1,713,065 $1,500,259 $1,351,180

433,575

387,396

339,639

(209,399)

(180,582)

(157,727)

14,651

5,992

(32,833)

DAC balance, end of period

$1,951,892 $1,713,065 $1,500,259

Primerica 2017 Annual Report

129

FINANCIAL STATEMENTS — NOTE 8

(8) Separate Accounts

The Funds primarily consist of a series of
branded investment funds known as the Asset
Builder Funds, a registered retirement fund
known as the Strategic Retirement Income Fund
(“SRIF”), and a money market fund known as the
Cash Management Fund. The principal
investment objective of the Asset Builder Funds
is to achieve long-term growth while preserving
capital. The principal objective of the SRIF is to
provide a stream of investment income during
retirement plus the opportunity for modest
capital appreciation. The Asset Builder Funds
and the SRIF use diversified portfolios of
publicly-traded Canadian stocks, investment-
grade corporate bonds, Government of Canada
bonds, and foreign equity investments to
achieve their objectives. The Cash Management
Fund invests in government guaranteed short-
term bonds and short-term commercial and
bank papers, with the principal investment
objective being the provision of interest income
while maintaining liquidity and preserving
capital.

Under these contract offerings, benefit
payments to contract holders or their
designated beneficiaries are only due upon
death of the annuitant or upon reaching a
specific maturity date. Benefit payments are
based on the value of the contract holder’s units
in the portfolio at the payment date, but are
guaranteed to be no less than 75% of the
contract holder’s contribution, adjusted for
withdrawals. Account values are not guaranteed
for withdrawn units if contract holders make
withdrawals prior to the maturity dates. Maturity
dates for contracts investing in the Asset Builder
Funds and Cash Management Fund vary by
contract and range from 10 years from the

contract issuance date to December 31, 2070.
Contracts investing in the SRIF mature when the
policyholder reaches age 100, which is a
minimum of 20 years after issue. The SRIF is
designed to provide periodic retirement income
payments and as such, regular withdrawals,
subject to legislated minimums, are anticipated.
The cumulative effects of the periodic
withdrawals are expected to substantially reduce
both account and minimum guaranteed values
prior to maturity.

Both the asset and the liability for the separate
accounts reflect the net value of the underlying
assets in the portfolio as of the reporting date.
Primerica Life Canada’s exposure to losses under
the guarantee at the time of account maturity is
limited to contract holder accounts that have
declined in value more than 25%, adjusted for
withdrawals, since the contribution date prior to
maturity. Because maturity dates are of a long-
term nature, the likelihood guarantee payments
are required at any given point is very small.
Additionally, the portfolios consist of a very large
number of individual contracts, further
spreading the risk related to the guarantee
being exercised upon death. The length of the
contract terms provides significant opportunity
for the underlying portfolios to recover any
short-term losses prior to maturities or deaths of
the contract holders. Furthermore, the Funds’
investment allocations are aligned with the
maturity risks of the related contracts and
include investments in Government Strip Bonds
and floating-rate notes.

We periodically assess the exposure related to
these contracts to determine whether any
additional liability should be recorded. As of
December 31, 2017 and 2016, an additional
liability for these contracts was deemed to be
unnecessary.

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Freedom Lives Here™

The following table represents the fair value of assets supporting separate accounts by major
investment category:

FINANCIAL STATEMENTS — NOTE 9

Fixed-income securities

Equity securities

Cash and cash equivalents

Due to/from funds

Other

Total separate accounts assets

Year ended December 31,

2017

2016

(In thousands)
$1,095,968 $ 999,435

1,431,158

1,264,270

47,860

(2,220)

106

30,064

(5,941)

125

$2,572,872 $2,287,953

(9) Policy Claims and Other Benefits Payable

Changes in policy claims and other benefits payable were as follows:

Policy claims and other benefits payable, beginning of period

Year ended December 31,

2017

2016

2015

(In thousands)
$ 268,136 $ 238,157 $ 245,829

Less reinsured policy claims and other benefits payable

323,195

263,003

264,049

Net balance, beginning of period

Incurred related to current year

Incurred related to prior years(1)

Total incurred

Claims paid related to current year, net of reinsured policy claims

received

Reinsured policy claims received related to prior years, net of

claims paid

Total paid

Foreign currency translation

Net balance, end of period

(55,059)

(24,846)

(18,220)

162,256

143,518

138,139

2,230

(522)

212

164,486

142,996

138,351

(181,670)

(203,015)

(167,621)

57,192

29,546

23,661

(124,478)

(173,469)

(143,960)

315

260

(1,017)

(14,736)

(55,059)

(24,846)

Add reinsured policy claims and other benefits payable

322,137

323,195

263,003

Balance, end of period

$ 307,401 $ 268,136 $ 238,157

(1)

Includes the difference between our estimate of claims incurred but not yet reported at year end and the actual incurred
claims reported after year end.

Primerica 2017 Annual Report

131

FINANCIAL STATEMENTS — NOTE 10

See Note 1 (Description of Business, Basis of
Presentation, and Summary of Significant
Accounting Policies) for details regarding the
accounting for policyholder liabilities.

(10) Debt

Notes Payable. Notes payable consisted of
the following:

4.75% Senior Notes, due July 15, 2022

Unamortized issuance discount on notes payable

Total notes payable

At December 31, 2017, we had $375.0 million in
principal amount of publicly-traded, senior
unsecured notes (the “Senior Notes”). The Senior
Notes were issued in 2012 at a price of 99.843%
of the principal amount with an annual interest
rate of 4.75%, payable semi-annually in arrears
on January 15 and July 15, and are scheduled to
mature on July 15, 2022. As of December 31,
2017, we were in compliance with the covenants
of the Senior Notes. No events of default
occurred on the Senior Notes during the year
ended December 31, 2017.

As unsecured senior obligations, the Senior Notes
rank equally in right of payment with all existing
and future unsubordinated indebtedness and
senior to all existing and future subordinated
indebtedness of the Parent Company. The Senior
Notes are structurally subordinated in right of
payment to all existing and future liabilities of our
subsidiaries. In addition, the Senior Notes contain
covenants that restrict our ability to, among other
things, create or incur any indebtedness that is
secured by a lien on the capital stock of certain of
our subsidiaries, and merge, consolidate or sell all
or substantially all of our properties and assets.

Surplus Note.
In May 2017, Primerica Life and
Vidalia Re amended the Vidalia Re Coinsurance
Agreement (the “Expanded Vidalia Re Coinsurance
Agreement”) whereby Primerica Life ceded level-
premium term life insurance policies issued in 2015
and 2016 to Vidalia Re effective June 30, 2017. The
Expanded Vidalia Re Coinsurance Agreement also
provides the option for Primerica Life to cede
level-premium term life insurance policies issued in
2017 to Vidalia Re at a future date. Concurrent
with the execution of the Expanded Vidalia Re
Coinsurance Agreement, Vidalia Re entered into an

132

Freedom Lives Here™

December 31, 2017 December 31, 2016

(Dollars in thousands)

$375,000

$375,000

(300)

(359)

$374,700

$374,641

amendment to the Surplus Note Purchase
Agreement (the “Expanded Surplus Note Purchase
Agreement”) with Hannover Re and the LLC. Under
the Expanded Surplus Note Purchase Agreement,
the capacity of the principal amount of both the
Surplus Note and the credit-enhanced LLC Note
will be increased over time in accordance with the
expanded amount of policy reserves being
contractually supported under the Expanded
Vidalia Re Coinsurance Agreement. The maturity
date of both notes has been extended from
December 31, 2029 to December 31, 2030. Based
on the estimated reserves for ceded policies issued
in 2011 through 2016, the principal amounts of the
Surplus Note and the LLC Note are expected to
reach approximately $1.3 billion each. The
amended financing arrangement remains non-
recourse to the Parent Company and Primerica
Life, meaning that neither of these companies has
guaranteed the Surplus Note or is otherwise liable
for reimbursement for any payments triggered by
the credit enhancement feature. The Parent
Company has agreed to support Vidalia Re’s
obligation to pay the credit enhancement fee
incurred on the LLC Note. No other material terms
or conditions of the original Surplus Note Purchase
Agreement were modified under the Expanded
Surplus Note Purchase Agreement. As of
December 31, 2017, the principal amount
outstanding on the Surplus Note issued by Vidalia
Re was approximately $737.2 million, which is
equal to the principal amount of the LLC Note. See
Note 4 (Investments) for more information on the
LLC Note.

Revolving Credit Facility. On December 19,
2017, we entered into a new $200.0 million five-
year unsecured revolving credit facility

(“Revolving Credit Facility”) with a syndicate of
commercial banks. Amounts outstanding under
the Revolving Credit Facility bear interest at a
periodic rate equal to LIBOR or the base rate,
plus in either case an applicable margin. The
Revolving Credit Facility also permits the
issuance of letters of credit. The applicable
margins are based on our debt rating with such
margins for LIBOR rate loans and letters of credit
ranging from 1.125% to 1.625% per annum and
for base rate loans ranging from 0.125% to
0.625% per annum. Under the Revolving Credit
Facility, we incur a commitment fee that is
payable quarterly in arrears and is determined
by our debt rating. This commitment fee ranges
from 0.125% to 0.225% per annum of the
aggregate $200 million commitment of the
lenders under the Revolving Credit Facility. As of
December 31, 2017, no amounts have been
drawn under the Revolving Credit Facility and we
were in compliance with its covenants.
Furthermore, no events of default have occurred
under the Revolving Credit Facility.

(11) Income Taxes

On December 22, 2017, the Tax Reform Act was
enacted in the United States, which includes a
broad range of tax reforms affecting businesses,
including corporate tax rates, business deductions,
and international tax provisions. Under U.S. GAAP,
the effects of new legislation are recognized upon
enactment, which, for federal legislation, is the
date the president signs a bill into law. Accordingly,
we have recognized the tax effects of the Tax
Reform Act during the year ended December 31,
2017. Amounts recognized as of December 31,
2017 represent reasonable estimates based on
obtaining, preparing, and analyzing the
information necessary to account for the tax
effects of the Tax Reform Act under Accounting
Standards Codification Topic 740 (“ASC 740”).
However, the breadth and complexity of reforms
included in the Tax Reform Act combined with the
lack of precedent in its application may result in
changes to the tax effects recognized when
interpretations of the legislation are finalized,
including the Company’s application of any
additional guidance that may be issued by U.S. tax
authorities. The Securities and Exchange

FINANCIAL STATEMENTS — NOTE 11

Commission staff issued Staff Accounting Bulletin
No. 118 which allows companies to recognize
provisional amounts for the tax effects resulting
from the enactment of the Tax Reform Act for
which the accounting under ASC 740 is incomplete
but a reasonable estimate can be determined.
Adjustments to these provisional amounts, if any,
are to be completed within a measurement period
not to exceed one year. Specifically, the Company
identified the following areas that are incomplete
and susceptible to adjustment when the necessary
information is available, prepared, or analyzed
(including computations) in reasonable detail to
complete the accounting:

•

The Company does not have the
information necessary to make a policy
election for whether it will account for any
taxes, to which it may be subject, in regard
to global intangible low-taxed income, as
recognized as incurred or recognized as
deferred taxes. As such, no tax effects have
been recognized as of December 31, 2017
for the global intangible low-taxed income
provisions of the Tax Reform Act.

• A provisional amount for the mandatory

deemed repatriation of Canadian earnings
has been recognized as of December 31,
2017. However, the provisional amount
could be subject to change upon
completion of the Company’s total post-
1986 foreign earnings and profits
calculation and foreign tax credit
determination as of the dates specified in
the Tax Reform Act.

• A provisional amount has been recognized
for the timing difference for the haircut on
deductibility of future policy benefit
reserves prescribed in the Tax Reform Act.
However, the provisional amount could be
subject to change upon the Company’s final
computation of the prescribed haircut as it
relates to insurance contracts identified with
cash value features. Adjustments to the
provisional amount are not expected to
impact the Company’s effective income tax
rate or net deferred tax liability position but
could impact the timing of when such
temporary differences are eliminated.

Primerica 2017 Annual Report

133

FINANCIAL STATEMENTS — NOTE 11

We expect to finalize our analysis of the
incomplete areas and make any necessary
adjustments during the second half of 2018.

Income tax expense.

Income tax expense (benefit) consists of the following:

Year ended December 31, 2017

Federal

Foreign

State and local

Total tax expense

Year ended December 31, 2016

Federal

Foreign

State and local

Total tax expense

Year ended December 31, 2015

Federal

Foreign

State and local

Total tax expense

Current

Deferred

Total

(In thousands)

$53,084 $(46,622) $

6,462

28,613

(7,166)

21,447

1,356

—

1,356

$83,053 $(53,788) $ 29,265

$47,980 $ 50,758 $ 98,738

23,102

(4,710)

18,392

2,783

(1,732)

1,051

$73,865 $ 44,316 $118,181

$46,175 $ 36,723 $ 82,898

14,600

3,161

17,761

2,043

(1,592)

451

$62,818 $ 38,292 $101,110

Effective tax rate reconciliation. Total income tax expense is different from the amount determined
by multiplying income before income taxes by the U.S. statutory federal tax rate of 35% in effect
through December 31, 2017.

134

Freedom Lives Here™

FINANCIAL STATEMENTS — NOTE 11

The reconciliation for such difference follows:

Year ended December 31,

2017

2016

2015

Amount

Percentage

Amount

Percentage

Amount

Percentage

(Dollars in thousands)

Computed tax expense

$132,832

35.0% $118,158

35.0% $101,843

35.0%

Difference between foreign
statutory rate and U.S.
statutory rate

Residual U.S. income taxes on

foreign earnings not
permanently reinvested – prior
to the enactment of the Tax
Reform Act

Excess tax benefits recognized on
share-based compensation

Transition impact of the Tax

Reform Act

Recognition of foreign tax credits

(40,386)

(10.6)%

Change in valuation allowance on

foreign tax credits

Other

Total tax expense /effective

40,386

397

10.6%

0.1%

(6,668)

(1.8)%

(5,665)

(1.7)%

(5,531)

(1.9)%

4,212

1.1%

3,855

1.1%

3,810

1.3%

(6,051)

(1.6)%

(95,457)

(25.1)%

—

—

—

—

1,833

— %

— %

— %

— %

0.6%

—

—

—

—

988

— %

— %

— %

— %

0.3%

rate

$ 29,265

7.7% $118,181

35.0% $101,110

34.7%

Primerica 2017 Annual Report

135

FINANCIAL STATEMENTS — NOTE 11

Deferred tax assets and liabilities. The main components of deferred income tax assets and
liabilities were as follows:

Deferred tax assets:

Future policy benefit reserves and unpaid policy claims

$ 206,794 $ 223,845

December 31,

2017

2016

(In thousands)

Intangibles and tax goodwill

Future deductible liabilities

Share-based compensation

State income taxes

Foreign tax credits

Other

Total deferred tax assets before valuation allowance

Valuation allowance on foreign tax credits

Total deferred tax assets after valuation allowance

Deferred tax liabilities:

Deferred policy acquisition costs

Timing difference for haircut on deductibility of future policy benefit reserves

19,436

10,235

7,288

12,521

40,386

2,857

36,261

19,831

15,592

11,425

—

103

299,517

307,057

(40,386)

—

$ 259,131 $ 307,057

$(275,388) $(366,144)

(22,307)

(9,884)

(2,614)

—

(16,769)

(2,700)

(45,641)

(70,852)

(7,255)

(11,864)

(363,089)

(468,329)

$(103,958) $(161,272)

prescribed in the Tax Reform Act

Investments

Unremitted earnings on foreign subsidiaries

Reinsurance deposit asset

Other

Total deferred tax liabilities

Net deferred tax liabilities

The majority of total deferred tax assets are
attributable to future policy benefit reserves and
unpaid policy claims, which represents the
difference between the financial statement
carrying value and tax basis for liabilities related
to future policy benefits. The tax basis for future
policy benefit reserves and unpaid policy claims
is actuarially determined in accordance with
guidelines set forth in the Internal Revenue
Code. The majority of total deferred tax liabilities
are attributable to DAC, which represents the
difference between the policy acquisition costs
capitalized for U.S. GAAP purposes and those
capitalized for tax purposes, as well as the
difference in the resulting amortization methods.

136

Freedom Lives Here™

Prior to the enactment of the Tax Reform Act,
deferred income tax assets and liabilities were
measured using the 35% U.S. federal statutory
tax rate that was expected to be applicable when
those temporary differences were recognized in
taxable income. The Tax Reform Act reduced the
U.S. federal statutory tax rate from 35% to 21%
effective January 1, 2018. The reduction in the
U.S. federal statutory tax rate used to measure
our net deferred tax liabilities as of the
enactment date of approximately $98.5 million
was recorded as a benefit to income tax expense
during the year ended December 31, 2017.

Deferred tax liabilities associated with net
unrealized gains from our AFS investments were
originally established through OCI. Under ASC
740, the remeasurement of all deferred taxes,
even those associated with net unrealized gains
from AFS investments, resulting from the change
in the statutory tax rate are recognized through
income tax expense. As a result, we recognized
an income tax benefit of approximately $7.8
million during the year ended December 31,
2017 to remeasure our U.S. deferred tax
liabilities associated with net unrealized gains
from AFS investments at the newly enacted 21%
U.S. federal statutory tax rate. The stranded
component, which is also equal to $7.8 million,
remains in accumulated OCI as of December 31,
2017. On February 14, 2018, the FASB issued
Accounting Standards Update No. 2018-02
(“ASU 2018-02”), Income Statement—Reporting
Comprehensive Income (Topic 220)—
Reclassification of Certain Tax Effects from
Accumulated Other Comprehensive Income, a
narrow-scoped accounting standards update
that allows companies to make an election to
eliminate the stranded component within
accumulated OCI by reclassifying this amount to
retained earnings upon adoption. We expect to
adopt ASU 2018-02 in the first quarter of 2018
and reclassify the stranded component from
accumulated OCI to retained earnings at that
time.

The Company has state net operating losses
resulting in a deferred tax asset of approximately
$12.2 million, which are available for use through
2035. The Company has no other material net
operating loss or credit carryforwards other than
foreign tax credit carryforwards.

In assessing the realizability of deferred tax
assets, management considers whether it is
more likely than not that some portion or all of
the deferred tax assets will not be realized.
Management considers the scheduled reversal
of deferred tax liabilities, projected future
taxable income, carryback and carryforward
periods, and tax planning strategies in making
this assessment. As of December 31, 2017,
management identified excess foreign tax
credits of approximately $40.4 million that could
not be used to offset the mandatory deemed

FINANCIAL STATEMENTS — NOTE 11

repatriation of foreign earnings tax stipulated by
the Tax Reform Act and believes it will not be
able to utilize these foreign tax credits in the
future. Therefore, the Company established a
deferred tax asset for these foreign tax credits
with a corresponding full valuation allowance.
With the exception of these foreign tax credits,
management believes that it is more likely than
not that the results of future operations will
generate sufficient taxable income to realize its
deferred tax assets. Therefore, there were no
other deferred tax asset valuation allowances at
December 31, 2017 or 2016.

Controlled foreign corporations. The
Company has direct ownership of a group of
controlled foreign corporations in Canada.
During the year ended December 31, 2017, we
have recognized a one-time charge of
approximately $3.0 million for the inclusion of
mandatory deemed repatriation of foreign
earnings payable to the U.S. government due to
the enactment of the Tax Reform Act. This
charge represents the provisional amount of
incremental tax expense recognized for the
mandatory deemed repatriation of Canadian
earnings for which we had asserted a position of
permanent reinvestment prior to the enactment
of the Tax Reform Act. In response to the
provisions of the Tax Reform Act, we have not
made a permanent reinvestment assertion for
any unremitted earnings in Canada as of
December 31, 2017; therefore, we have also
established a deferred tax liability to account for
Canadian withholding taxes that will occur upon
repatriation of such earnings.

The Company has not provided for any
additional outside basis difference for the
amount of book basis in excess of tax basis in its
Canadian subsidiaries, as there are no intentions
to sell or substantially liquidate our Canadian
operations. Furthermore, it is not practicable to
determine the amount of the unrecognized
deferred tax liability related to any additional
outside basis difference in these entities.

Unrecognized tax benefits. The total amount
of unrecognized benefits on uncertain tax
positions that, if recognized, would affect our
effective tax rate was approximately $13.4

Primerica 2017 Annual Report

137

FINANCIAL STATEMENTS — NOTE 12

million and $11.7 million as of December 31,
2017 and 2016, respectively. We recognize
interest expense related to unrecognized tax
benefits in tax expense net of federal income tax.
As of December 31, 2017 and 2016, the total
amount of accrued interest and penalties in the
consolidated balance sheets was approximately
$1.9 million and $2.1 million, respectively.

Additionally, we recognized interest related to
unrecognized tax benefits in the consolidated
statements of income of less than $0.3 million of
expense in 2017, 2016, and 2015.

A reconciliation of the change in the
unrecognized income tax benefit for the years
ended December 31, 2017 and 2016 is as
follows:

Unrecognized tax benefits, beginning of period

Change in prior period unrecognized tax benefits

Change in current period unrecognized tax benefits

Reductions as a result of a lapse in statute of limitations

Unrecognized tax benefits, end of period

December 31,

2017

2016

(In thousands)
$14,811 $13,939

91

8

2,855

2,840

(3,372)

(1,976)

$14,385 $14,811

We have no penalties included in calculating our
provision for income taxes. There is no
significant change that is reasonably possible to
occur within twelve months of the reporting
date.

The major tax jurisdictions in which we operate
are the United States and Canada. We are

currently open to tax audit by the Internal
Revenue Service for the year ended
December 31, 2014 and thereafter for federal
income tax purposes. We are currently open to
audit in Canada for tax years ended
December 31, 2013 and thereafter for federal
and provincial income tax purposes.

(12) Stockholders’ Equity

A reconciliation of the number of shares of our common stock follows:

Common stock, beginning of period

Shares issued for stock options exercised

Shares of common stock issued upon lapse of RSUs

Common stock retired

Common stock, end of period

The above reconciliation excludes RSUs and
PSUs, which do not have voting rights. As sales
restrictions on RSUs lapse and PSUs are earned,
we issue common shares with voting rights. As
of December 31, 2017, we had a total of 874,107
RSUs and 54,431 PSUs outstanding. The PSU
outstanding balance is based on the targeted

138

Freedom Lives Here™

Year ended December 31,

2017

2016

2015

(In thousands)
45,721 48,297 52,169

38

504

148

516

89

574

(2,012)

(3,240)

(4,535)

44,251 45,721 48,297

number of PSUs outlined in the award
agreement; however, the actual number of PSUs
that vest could be higher or lower based on
actual versus targeted performance. See Note 14
(Share Based Transaction) for discussion of the
PSU award structure.

On November 17, 2016, our Board of Directors
authorized a share repurchase program for up to
$200.0 million of our outstanding common
shares (the “share repurchase program”) for
purchases through June 30, 2018. Under the
share repurchase program, we repurchased
1,911,380 shares of our common stock in the
open market for an aggregate purchase price of
approximately $150.0 million through
December 31, 2017. Approximately $50.0 million
remains for repurchases of our outstanding
common stock under the share repurchase
program as of December 31, 2017. On
February 6, 2018, our Board of Directors
authorized a new share repurchase program for
up to $275.0 million of our outstanding common
stock (including $50.0 million remaining from
the prior repurchase program) for purchases
through June 30, 2019.

(13) Earnings Per Share

The Company has outstanding common stock
and equity awards that consist of RSUs, PSUs
and stock options. The RSUs maintain non-
forfeitable dividend rights that result in dividend
payment obligations on a one-to-one ratio with
common shares for any future dividend
declarations.

Unvested RSUs are deemed participating
securities for purposes of calculating EPS as they
maintain dividend rights. We calculate EPS using
the two-class method. Under the two-class
method, we allocate earnings to common shares

FINANCIAL STATEMENTS — NOTE 13

and vested RSUs outstanding for the period.
Earnings attributable to unvested participating
securities, along with the corresponding share
counts, are excluded from EPS as reflected in our
consolidated statements of income.

In calculating basic EPS, we deduct from net
income any dividends and undistributed
earnings allocated to unvested RSUs and then
divide the result by the weighted-average
number of common shares and vested RSUs
outstanding for the period.

We determine the potential dilutive effect of
PSUs and stock options outstanding
(“contingently-issuable shares”) on EPS using the
treasury-stock method. Under this method, we
determine the proceeds that would be received
from the issuance of the contingently- issuable
shares if the end of the reporting period were
the end of the contingency period. The proceeds
from the contingently-issuable shares include:
the remaining unrecognized compensation
expense of the awards, and the cash received for
the exercise price on stock options. We then use
the average market price of our common shares
during the period the contingently-issuable
shares were outstanding to determine how
many shares we could repurchase with the
proceeds raised from the issuance of the
contingently-issuable shares. The net
incremental share count issued represents the
potential dilutive securities. We then reallocate
earnings to common shares and vested RSUs by
incorporating the increased fully-diluted share
count to determine diluted EPS.

Primerica 2017 Annual Report

139

FINANCIAL STATEMENTS — NOTE 14

The calculation of basic and diluted EPS was as follows:

Basic EPS:

Numerator:

Net income

Year ended December 31,
2015
2016
2017

(In thousands, except
per-share amounts)

$350,255 $219,414 $189,871

Income attributable to unvested participating securities

(2,526)

(1,835)

(1,572)

Net income used in calculating basic EPS

$347,729 $217,579 $188,299

Denominator:

Weighted-average vested shares

Basic EPS

Diluted EPS:
Numerator:

Net income

45,598

47,411

50,881

$

7.63 $

4.59 $

3.70

$350,255 $219,414 $189,871

Income attributable to unvested participating securities

(2,521)

(1,833)

(1,571)

Net income used in calculating diluted EPS

$347,734 $217,581 $188,300

Denominator:

Weighted-average vested shares

45,598

47,411

50,881

Dilutive effect of incremental shares to be issued for contingently

issuable shares

91

42

32

Weighted-average shares used in calculating diluted EPS

45,689

47,453

50,913

Diluted EPS

$

7.61 $

4.59 $

3.70

(14) Share-Based Transactions

The Company has outstanding equity awards
under the Primerica, Inc. Second Amended and
Restated 2010 Omnibus Incentive Plan (“OIP”).
The OIP provides for the issuance of equity
awards, including stock options, stock
appreciation rights, restricted stock, deferred
stock, RSUs, PSUs, unrestricted stock, as well as
cash-based awards. In addition to time-based
vesting requirements, awards granted under the
OIP also may be subject to specified
performance criteria. Since 2010, the Company
has issued equity awards to our management
(officers and other key employees), non-
employees who serve on our Board of Directors

140

Freedom Lives Here™

(“directors”), and sales force leaders under the
OIP. As of December 31, 2017, we had
approximately 2.0 million shares available for
future grants under this plan.

Employee and Director Share-Based
Compensation. As of December 31, 2017, the
Company had outstanding RSUs, PSUs, and
stock options issued to our management
(officers and other key employees), as well as
RSUs issued to our directors, under the OIP.

RSUs.

• RSUs granted to management have time-

based vesting requirements with equal and
annual graded vesting over approximately

three years subsequent to the grant date,
but also provide for such awards to vest
upon voluntary termination of employment
by any employee who is “retirement
eligible” as of his or her termination date. In
order to be retirement eligible, an employee
must be at least 55 years old and his or her
age plus years of service with the Company
must equal at least 75.

• RSUs granted to directors have time-based
vesting requirements with equal and annual
graded vesting over four quarters
subsequent to the grant date.

FINANCIAL STATEMENTS — NOTE 14

•

In addition, certain directors elected to
defer their cash and/or equity retainers into
deferred RSUs, which vest immediately or, if
applicable, on the dates the RSUs would
have vested.

All of our outstanding employee and director
RSU awards are eligible for dividend equivalents
regardless of vesting status.

We recognized expense and tax benefit offsets
as follows for employee and director share-
based compensation:

Total equity awards expense recognized

Tax benefit associated with total employee and director share-based

compensation

Year ended December 31,

2017

2016

2015

(In thousands)
$11,364 $11,067 $13,839

1,893

3,715

4,668

The following table summarizes employee and director restricted stock and RSU activity during the
years ended December 31, 2017, 2016, and 2015.

Unvested employee and director restricted stock and RSUs, December 31,

2014

Granted

Forfeited

Vested

Unvested employee and director restricted stock and RSUs, December 31,

2015

Granted

Forfeited

Vested

Unvested employee and director RSUs, December 31, 2016

Granted

Forfeited

Vested

Unvested employee and director RSUs, December 31, 2017

Weighted-average
measurement-date fair
value per share

Shares

(Shares in thousands)

580

246

(8)

(428)

390

225

—

(219)

396

130

(1)

(213)

312

$34.67

52.75

41.98

35.43

45.07

42.86

—

42.28

45.37

80.33

57.53

46.54

$59.10

Primerica 2017 Annual Report

141

FINANCIAL STATEMENTS — NOTE 14

As of December 31, 2017, total compensation
cost not yet recognized in our financial
statements related to employee and director
RSU awards with time-based vesting conditions
yet to be reached was approximately $3.4
million, and the weighted-average period over
which cost will be recognized was 0.8 years.

PSUs.

In 2016 the Company began issuing PSUs to
certain of its executive officers under the OIP as
part of their annual equity compensation. PSU
awards include a performance target of a
specified average annual Return on Adjusted
Equity (“ROAE”) for the Company over a three-
year performance period, as well as a threshold
ROAE and an ROAE at which the maximum
number of shares can be earned. Awards cliff
vest two months after the performance period

ends. Depending on the ROAE achieved within
the specified range, recipients may receive
shares of common stock equal to between 0%
and 150% of the number of PSUs granted. In
addition, PSUs accrue forfeitable dividend
equivalents, which are also paid out based on
the number of shares earned.

PSU awards provide for vesting upon the
voluntary termination of employment by any
employee who is “retirement eligible” as of his
or her termination date. The number of shares
that will be earned for a retirement-eligible
employee is equal to the amount calculated
using the Company’s actual average annual
three-year ROAE ending on the last day of the
performance period, even if that employee
retires prior to the completion of the
performance period.

In connection with our granting of PSU awards, we recognized expense and tax benefit offsets as
follows:

Year ended December 31,

2017

2016

2015

Total employee PSU award expense

(In thousands)
$614

$2,761

n/a

Tax benefit associated with total employee PSU award expense

187

215

n/a

The following table summarizes PSU activity during the years ended December 31, 2017 and 2016.

Unvested employee PSUs, December 31, 2015

Granted

Forfeited

Vested

Unvested employee PSUs, December 31, 2016

Granted

Forfeited

Vested

Unvested employee PSUs, December 31, 2017

Weighted-average
measurement-date fair
value per share

Shares

(Shares in thousands)

—

18

—

—

18

36

—

—

54

n/a

$41.88

—

—

41.88

80.45

—

—

$67.42

(1) The 2016 PSU shares outstanding are based on target. Depending upon the ROAE achieved within the vesting period,

recipients may receive between 0 and 27,577 shares of common stock.

(2) The 2017 PSU shares outstanding are based on target. Depending upon the ROAE achieved within the vesting period,

recipients may receive between 0 and 54,069 shares of common stock.

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Freedom Lives Here™

As of December 31, 2017 total unrecognized
compensation related to PSU awards was
approximately $0.4 million, and the weighted-
average period over which cost will be
recognized was 1.0 years.

Stock Options. Beginning in 2013, the Company
issued stock options to certain of its executive
officers under the OIP as part of their annual
equity compensation. Stock options are
generally granted with an exercise price equal to
the fair market value of our common stock on
the grant date, and they expire 10 years from
the date of grant. These options have time-
based restrictions with equal and annual graded

Expense recognized for stock option awards

Tax benefit recognized for stock option awards

FINANCIAL STATEMENTS — NOTE 14

vesting over a three-year period. Stock options
issued in 2014 and thereafter provide for such
awards to vest upon the voluntary termination
of employment by any employee who is
“retirement eligible” as of his or her termination
date. Upon retirement, employees have the
lesser of three years or the remaining option
term to exercise any vested options. We did not
issue stock options in 2017 and currently do not
anticipate issuing any new stock options
pursuant to our current employee compensation
program.

Compensation expense and related tax benefits
recognized for stock option awards were as
follows:

Year ended December 31,

2017

2016

2015

(In thousands)
$851

$643

$162

37

298

225

The following table summarizes activity related to stock options outstanding and exercisable during the
years ended December 31, 2017, 2016, and 2015:

Outstanding at December 31, 2014

Granted

Exercised

Outstanding at December 31, 2015

Granted

Exercised

Outstanding at December 31, 2016

Granted

Exercised

Outstanding at December 31, 2017

Range of granted option exercise prices outstanding at December 31, 2017

$41.20 (average term remaining — 6.1 years)

$53.50 (average term remaining — 7.2 years)

$41.88 (average term remaining — 8.2 years)

Outstanding

Exercisable

Number
of
shares

Weighted
average
exercise
price

Number
of
shares

Weighted
average
exercise
price

246

46

(89)

203

90

(148)

145

—

(38)

(Shares in thousands)

$36.67

40

$32.63

53.50

34.89

41.28

41.88

38.24

44.75

—

43.63

35

36.38

6

53.50

107

45.15

7

31

69

$41.20

53.50

41.88

32

7

15

9

$47.26

$41.20

53.50

41.88

Primerica 2017 Annual Report

143

FINANCIAL STATEMENTS — NOTE 14

The aggregate intrinsic value represents the difference between the exercise price of our stock options
and the quoted closing price of our common stock as of December 31, 2017. A summary of the
intrinsic values of our stock options is as follows:

Aggregate intrinsic value of exercisable stock options

Aggregate intrinsic value of stock options expected to vest

Aggregate intrinsic value of stock options outstanding

December 31, 2017

(In thousands)
$1,714

4,302

$6,016

The intrinsic value, tax benefit realized and value of shares withheld related to option exercise activity
are summarized as follows:

Year ended December 31,

Intrinsic value of options exercised

Tax benefit realized from the options exercised

Value of issued shares withheld to satisfy option exercise price

2017

2016
(In thousands)
$1,453 $2,755 $1,620

2015

509

964

567

1,673

5,509

2,966

As of December 31, 2017, there was
approximately $45.0 thousand of total
unrecognized compensation cost related to
unvested options, and the weighted-average
period over which cost will be recognized was
approximately 0.5 years.

Non-Employee Share-Based
Compensation. Non-employee share-based
transactions relate to the granting of RSUs to
members of our sales force (“agent equity

awards”). Agent equity awards are generally
granted as a part of quarterly contests for
successful life insurance policy acquisitions and
for sales of investment and savings products for
which the grant and the service period occur
within the same calendar quarter.

The following table summarizes non-employee
RSU activity during the years ended
December 31, 2017, 2016, and 2015.

Unvested non-employee RSUs, December 31, 2014

Granted

Vested

Unvested non-employee RSUs, December 31, 2015

Granted

Vested

Unvested non-employee RSUs, December 31, 2016

Granted

Vested

Unvested non-employee RSUs, December 31, 2017

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Freedom Lives Here™

Weighted-average
measurement-date fair
value per share

Shares

(Shares in thousands)

73

326

(326)

73

236

(267)

42

156

(166)

32

$49.98

42.79

44.39

42.83

48.45

44.82

61.55

75.69

68.96

$91.88

Agent equity awards vest and are measured
using the fair market value at the conclusion of
the quarterly contest, which is the time that
performance is complete. However, outstanding
agent equity awards are subject to long-term
sales restrictions expiring over three years.
Because the sale restrictions extend up to three
years beyond the vesting period, the fair market
value of the awards incorporates an illiquidity
discount reflecting the risk associated with the
post-vesting restrictions. To quantify this
discount for each award, we use a series of put

Expected volatility

Quarterly dividends expected

Risk-free interest rates

FINANCIAL STATEMENTS — NOTE 14

option models with one-, two- and three-year
tenors to estimate a hypothetical cost of
eliminating the downside risk associated with
the sale restrictions.

The most significant assumptions in the put
option models are the volatility assumptions. We
derive volatility assumptions primarily from the
historical volatility of our common stock using
terms comparable to the sale restriction terms.

The following table presents the assumptions
used in valuing quarterly RSU grants to agents:

Year ended December 31,

2017

2016

2015

18% to 34%

24% to 42% 18% to 35%

$0.19 to $0.20 $0.17 to $0.18 $

0.16

Less than 3% Less than 2% Less than 2%

To the extent that these awards are an
incremental direct cost of successful acquisitions
of life insurance policies that result directly from
and are essential to the policy acquisition(s) and
would not have been incurred had the policy
acquisition(s) not occurred, we defer and
amortize the fair value of the awards in the same

manner as other deferred policy acquisition
costs. All agent equity awards that are not
directly related to the acquisition of life
insurance policies are recognized as expense in
the quarter granted and earned. Details on the
granting and valuation of these awards were as
follows:

Total quarterly non-employee RSUs granted

Measurement date per-share fair value of

awards

Illiquidity discounts

Year ended December 31,

2017

2016

2015

(Dollars in thousands, except
per-share amounts)
235,735

155,996

325,744

$67.82 to $91.88 $39.87 to $61.50 $40.98 to $46.71

10%

10% to 11%

8% to 9%

Quarterly incentive awards expense recognized

currently

$

980 $

910 $

Quarterly incentive awards expense deferred

Tax benefit associated with incentive awards

10,821

2,259

10,517

3,674

466

13,423

4,454

As of December 31, 2017, all agent equity
awards were fully vested with the exception of
approximately 32,000 shares that vested on
January 1, 2018. As such, any related

compensation cost not recognized as either
expense or DAC in our financial statements
through December 31, 2017 is immaterial.

Primerica 2017 Annual Report

145

FINANCIAL STATEMENTS — NOTE 15

(15) Statutory Accounting and
Dividend Restrictions

U.S. Insurance Subsidiaries. Our two
underwriting U.S. insurance subsidiaries are
Primerica Life and NBLIC. Primerica Life wholly
owns Peach Re and Vidalia Re, and ceded to
each in separate coinsurance arrangements
certain level-premium term life insurance
policies.

Our U.S. insurance subsidiaries are required to
report their results of operations and financial
position to state authorities on the basis of
statutory accounting practices prescribed or
permitted by such authorities and the National
Association of Insurance Commissioners
(“NAIC”), which is a comprehensive basis of
accounting other than U.S. GAAP. Prescribed
statutory accounting practices include a variety
of publications of the NAIC, as well as state laws,
regulations and general administrative rules.
Permitted statutory accounting practices
encompass all accounting practices not so
prescribed. The Company’s principal life
insurance company, Primerica Life, prepares its
statutory financial statements on the basis of
accounting practices prescribed or permitted by
the NAIC and the Tennessee Department of
Commerce and Insurance (“Tennessee DOCI”)
and includes the statutory financial statements
of its wholly owned insurance subsidiaries,
NBLIC, Peach Re, and Vidalia Re. Prior to
Primerica Life’s re-domestication to Tennessee in
December 2017, Primerica Life prepared its
statutory financial statements on the basis of
accounting practices prescribed or permitted by
the NAIC and Massachusetts Division of
Insurance. NBLIC’s statutory financial statements
are prepared on the basis of accounting
practices prescribed or permitted by the NAIC
and the New York State Department of Financial
Services, while the statutory financial statements
of Peach Re and Vidalia Re are prepared on the
basis of accounting practices prescribed or
permitted by the NAIC or the Vermont
Department of Financial Regulation (“Vermont
DOI”). Our U.S. insurance subsidiaries’ ability to
pay dividends to their parent is subject to and
limited by the various laws and regulations of

146

Freedom Lives Here™

their respective states. There are no regulatory
restrictions on the ability of the Parent Company
to pay dividends (other than limitations under
the Delaware General Corporation Code that
provide that dividends on common stock shall
be declared by the Board of Directors out of
surplus or, if there is no surplus, out of net
profits for the fiscal year in which the dividend is
declared and/or the preceding prior fiscal year).

Primerica Life’s statutory ordinary dividend
capacity is based on the greater of: (1) the
previous year’s statutory net gain from
operations (excluding pro rata distributions of
any class of the insurer’s own securities) or
(2) 10% of the previous year-end statutory
surplus (net of capital stock). Dividends that,
together with the amount of other distributions
or dividends made within the preceding 12
months, exceed this statutory limitation are
referred to as extraordinary dividends and
require advance notice to the Tennessee DOCI,
and are subject to potential disapproval.
Dividends paid from other than statutory
unassigned surplus require approval of the
commissioner of the Tennessee DOCI.

Primerica Life’s statutory capital and surplus and
statutory unassigned surplus at December 31,
2017 and 2016 were approximately as follows:

December 31,
2017

December 31,
2016

(In thousands)

Statutory capital and

surplus

$598,001

$572,748

Statutory unassigned

surplus

50,299

41,569

Primerica Life’s statutory net gain from
operations was approximately $398.8 million,
$392.4 million and $436.3 in 2017, 2016 and
2015, respectively. Primerica Life made no pro
rata distributions of any class of its own
securities during 2017. During 2017, Primerica
Life paid ordinary dividends of $138.0 million to
the Parent Company. As of January 1, 2018, the
amount of dividends Primerica Life could pay
from statutory unassigned surplus without prior
approval of the commissioner of the Tennessee
DOCI was approximately $50.3 million, which is

prescribed by the amount of statutory
unassigned surplus on that date.

Primerica Life’s investment basis in NBLIC, Peach
Re, and Vidalia Re reflect their statutory capital
and surplus amounts recorded in accordance
with statutory accounting practices prescribed or
permitted by the NAIC and/or each subsidiary’s
state of domicile; New York and Vermont. Peach
Re was formed as a special-purpose financial
captive insurance company and, with the explicit
permission of the Vermont DOI, has included the
value of a letter of credit serving as collateral for
its policy reserves as an admitted asset in its
statutory capital and surplus. This permitted
accounting practice was critical to the
organization and operational plans of Peach Re
and explicitly included in the licensing order
issued by the Vermont DOI. The impact of this
permitted practice as of December 31, 2017 was
approximately $353.5 million on Peach Re’s
statutory capital and surplus. As of December 31,
2017, even if Peach Re had not been permitted
to include the letter of credit as an admitted
asset, Primerica Life would not have been below
the minimum statutory capital and surplus level
that triggers a regulatory action event. Vidalia Re
does not have any permitted accounting
practices that are not encompassed in
prescribed statutory accounting practices.

Canadian Insurance Subsidiary. Primerica
Life Canada is incorporated under the provisions
of the Canada Business Corporations Act and is
a domiciled Canadian Company subject to
regulation under the Insurance Companies Act
(Canada) by the Office of the Superintendent of
Financial Institutions in Canada (“OSFI”) and by
Provincial Superintendents of Financial
Institutions/Insurance in those provinces in
which Primerica Life Canada is licensed. The
statutory financial statements of Primerica Life
Canada reported to OSFI are prepared in
accordance with International Financial
Reporting Standards (“IFRS”).

Primerica Life Canada’s capacity to pay ordinary
dividends to its parent is limited by OSFI
regulations to the extent that its capital exceeds
internal capital targets. OSFI requires companies
to set internal target levels of capital sufficient to

FINANCIAL STATEMENTS — NOTE 16

provide for all the risks of the insurer, including
risks specified in OSFI’s capital guidelines. As of
December 31, 2017 and 2016, Primerica Life
Canada’s statutory capital and surplus satisfied
regulatory requirements and was approximately
$331.3 million and $286.7 million, respectively.

In Canada, dividends can be paid subject to the
paying insurance company continuing to have
adequate capital and forms of liquidity as
defined by OSFI following the dividend payment
and upon 15 days minimum notice to OSFI.
Primerica Life Canada’s dividend capacity at
January 1, 2018 is estimated to be approximately
$40.9 million, which is calculated based on
satisfying the Company’sinternal capital targets.

(16) Commitments and Contingent
Liabilities

Commitments. We lease office equipment and
office and warehouse space under various
noncancellable operating lease agreements that
expire through June 2028. Total minimum rent
expense was $7.5 million, $7.0 million, and $7.2
million for the years ended December 31, 2017,
2016, and 2015, respectively. We had no
contingent rent expense during 2017, 2016, or
2015.

As of December 31, 2017, the minimum
aggregate rental commitments for operating
leases were as follows:

2018

2019

2020

2021

2022

Thereafter

Total minimum rental
commitments for
operating leases

December 31, 2017

(In thousands)
$ 6,985

7,111

6,552

6,415

6,516

37,949

$71,528

As of December 31, 2017 and 2016, we had no
material capital leases.

Primerica 2017 Annual Report

147

FINANCIAL STATEMENTS — NOTE 17

Letter of Credit. Effective March 31, 2012,
Peach Re entered into a Credit Facility
Agreement with Deutsche Bank (the “Credit
Facility Agreement”) to support certain
obligations for a portion of the reserves
(commonly referred to as Regulation XXX
reserves) related to level premium term life
insurance policies ceded to Peach Re from
Primerica Life under the Peach Re Coinsurance
Agreement.

Under the Credit Facility Agreement, Deutsche
Bank issued a letter of credit in the initial
amount of $450.0 million with a term of
approximately 14 years (the “LOC”) for the
benefit of Primerica Life, the direct parent of
Peach Re. Subject to certain conditions, the
amount of the LOC periodically increased up to
a maximum amount of approximately $507.0
million, which was reached in 2014. Pursuant to
the terms of the Credit Facility Agreement, in the
event amounts are drawn under the LOC by
Primerica Life, Peach Re will be obligated,
subject to certain limited conditions, to
reimburse Deutsche Bank for the amount of any
draws and interest thereon. Peach Re has
collateralized its obligations to Deutsche Bank
by granting it a security interest in all of its
assets with the exception of amounts held in a
special account established to meet minimum
asset thresholds required by state regulatory
authorities. As of December 31, 2017, the
Company was in compliance with all financial
covenants under the Credit Facility Agreement.

Contingent Liabilities. The Company is
involved from time to time in legal disputes,
regulatory inquiries and arbitration proceedings
in the normal course of business. These disputes
are subject to uncertainties, including the large
and/or indeterminate amounts sought in certain
of these matters and the inherent
unpredictability of litigation. As such, the
Company is unable to estimate the possible loss
or range of loss that may result from these
matters unless otherwise indicated.

The Company is currently undergoing multi-
state unclaimed property audits by 30
jurisdictions, currently focusing on the life
insurance claims paying practices of its
subsidiaries, Primerica Life and NBLIC. Other
jurisdictions may pursue similar audits. The
potential outcome of such actions is difficult to
predict but could subject the Company to
adverse consequences, including, but not limited
to, settlement payments, additional payments to
beneficiaries and additional escheatment of
funds deemed abandoned under state laws. At
this time, the Company cannot reasonably
estimate the likelihood or the impact of
additional costs or liabilities that could result
from the resolution of these matters.

(17) Benefit Plans
We sponsor a defined contribution plan for the
benefit of our employees. The expense
associated with this plan was approximately $7.7
million, $7.4 million, and $6.7 million in 2017,
2016, and 2015, respectively.

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Freedom Lives Here™

FINANCIAL STATEMENTS — NOTE 18

(18) Unaudited Quarterly Financial Data

In management’s opinion, the following quarterly consolidated financial information fairly presents the
results of operations for such periods and is prepared on a basis consistent with our annual audited
consolidated financial statements. Financial information for the quarters presented was prepared on a
consolidated basis.

Direct premiums

Ceded premiums

Net premiums

Commissions and fees

Net investment income

Realized investment gains (losses),

including OTTI

Other, net

Total revenues

Total benefits and expenses

Income before income taxes

Income taxes

Quarter ended
March 31, 2017

Quarter ended
June 30, 2017

Quarter ended
September 30, 2017

Quarter ended
December 31, 2017

(In thousands, except per-share amounts)

$ 627,698

$ 637,426

$ 646,079

(399,769)

(406,043)

(397,641)

$ 650,906

(397,318)

227,929

144,268

19,894

134

12,939

405,164

330,322

74,842

22,772

231,383

148,317

19,742

104

14,150

413,696

317,307

96,389

33,282

248,438

144,627

19,922

22

14,291

427,300

327,100

100,200

33,565

253,588

154,105

19,459

1,079

14,711

442,942

334,853

108,089

(60,354)

Net income

$ 52,070

$ 63,107

$ 66,635

$ 168,443

Earnings per share:

Basic earnings per share

Diluted earnings per share

$

$

1.12

1.11

$

$

1.36

1.36

$

$

1.46

1.46

$

$

3.73

3.72

Primerica 2017 Annual Report

149

FINANCIAL STATEMENTS — NOTE 18

Direct premiums

Ceded premiums

Net premiums

Commissions and fees

Net investment income

Realized investment gains (losses),

including OTTI

Other, net

Total revenues

Total benefits and expenses

Income before income taxes

Income taxes

Quarter ended
March 31, 2016

Quarter ended
June 30, 2016

Quarter ended
September 30, 2016

Quarter ended
December 31, 2016

(In thousands, except per-share amounts)

$ 597,130

$ 612,189

$ 616,587

(395,333)

(406,683)

(399,676)

$ 618,362

(398,867)

201,797

128,821

21,238

(783)

11,527

362,600

292,388

70,212

25,036

205,506

136,902

20,389

3,440

12,757

378,994

287,114

91,880

32,554

216,911

134,282

19,399

(35)

13,069

383,626

295,189

88,437

30,400

219,495

141,681

17,999

1,465

13,224

393,864

306,800

87,064

30,191

Net income

$ 45,176

$ 59,326

$ 58,037

$ 56,873

Earnings per share:

Basic earnings per share

Diluted earnings per share

$

$

0.92

0.92

$

$

1.23

1.23

$

$

1.22

1.22

$

$

1.21

1.21

Quarterly amounts may not agree in total to the corresponding annual amounts due to rounding.

150

Freedom Lives Here™

ITEM 9. CHANGES IN AND
DISAGREEMENTS WITH
ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE.

There have been no changes in, or
disagreements with, accountants on accounting
and financial disclosure matters during the years
ended December 31, 2017 and 2016.

ITEM 9A. CONTROLS AND
PROCEDURES.

DisclosureControlsandProcedures

The Company’s management, with the
participation of the Company’s Chief Executive
Officer and Chief Financial Officer, has evaluated
the effectiveness of the Company’s disclosure
controls and procedures (as such term is defined
in Rules 13a-15(e) and 15d-15(e) under the
Securities Exchange Act of 1934, as amended
(the “Exchange Act”)) as of the end of the period
covered by this report (the “Evaluation Date”).
Based on such evaluation, the Company’s Chief
Executive Officer and Chief Financial Officer have
concluded that, as of the Evaluation Date, the
Company’s disclosure controls and procedures
are effective.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH
ACCOUNTANTS

ChangesinInternalControlOver
FinancialReporting

There have not been any changes in the
Company’s internal control over financial
reporting (as such term is defined in Rules 13a-
15(f) and 15d-15(f) under the Exchange Act)
during the fourth quarter of 2017 that have
materially affected, or are reasonably likely to
materially affect, the Company’s internal control
over financial reporting.

Management’sAnnualReportOn
InternalControlOverFinancial
Reporting

Our management is responsible for establishing
and maintaining adequate internal control over
financial reporting for the Company. With the
participation of the Chief Executive Officer and
the Chief Financial Officer, our management
conducted an evaluation of the effectiveness of
our internal control over financial reporting
based on the framework and criteria established
in Internal Control — Integrated Framework
(2013), issued by the Committee of Sponsoring
Organizations of the Treadway Commission.
Based on this evaluation, our management has
concluded that our internal control over financial
reporting was effective as of December 31, 2017.

Our independent auditor, KPMG LLP, an
independent registered public accounting firm,
has issued an attestation report on the
effectiveness of our internal control over
financial reporting. This attestation report
appears below.

Primerica 2017 Annual Report

151

Report of Independent Registered Public Accounting Firm

To the Stockholders and Board of Directors Primerica, Inc.:

OpiniononInternalControlOverFinancialReporting
We have audited Primerica, Inc. and subsidiaries’ (the “Company”) internal control over financial reporting as
of December 31, 2017, based on criteria established in Internal Control—Integrated Framework (2013) issued
by the Committee of Sponsoring Organizations of the Treadway Commission. In our opinion, the Company
maintained, in all material respects, effective internal control over financial reporting as of December 31,
2017, based on criteria established in Internal Control – Integrated Framework (2013) issued by the
Committee of Sponsoring Organizations of the Treadway Commission.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States) (“PCAOB”), the consolidated balance sheets of the Company as of December 31, 2017 and
2016, the related consolidated statements of income, comprehensive income, stockholders’ equity, and cash
flows for each of the years in the three-year period ended December 31, 2017, and the related notes and
financial statement schedules I, II, III, and IV(collectively, the “consolidated financial statements”), and our
report dated February 26, 2018 expressed an unqualified opinion on those consolidated financial statements.

BasisforOpinion
The Company’s management is responsible for maintaining effective internal control over financial reporting
and for its assessment of the effectiveness of internal control over financial reporting, included in the
accompanying Management’s Annual Report on Internal Control over Financial Reporting. Our responsibility
is to express an opinion on the Company’s internal control over financial reporting based on our audit. We
are a public accounting firm registered with the PCAOB and are required to be independent with respect to
the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of
the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we
plan and perform the audit to obtain reasonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit of internal control over financial
reporting included obtaining an understanding of internal control over financial reporting, assessing the risk
that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal
control based on the assessed risk. Our audit also included performing such other procedures as we
considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our
opinion.

DefinitionandLimitationsofInternalControlOverFinancialReporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles. A company’s internal control over
financial reporting includes those policies and procedures that (1) pertain to the maintenance of records
that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that
receipts and expenditures of the company are being made only in accordance with authorizations of
management and directors of the company; and (3) provide reasonable assurance regarding prevention or
timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a
material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

/s/ KPMG LLP

Atlanta, Georgia
February 26, 2018

152

Freedom Lives Here™

ITEM 9B. OTHER INFORMATION.

Not applicable.

ITEM 9B. OTHER INFORMATION

Primerica 2017 Annual Report

153

PART III

Pursuant to General Instruction G to Form 10-K
and as described below, portions of Items 10
through 14 of this report are incorporated by
reference from the Company’s definitive Proxy
Statement relating to the Company’s 2018
Annual Meeting of Stockholders (the “Proxy
Statement”), which will be filed with the SEC
within 120 days of December 31, 2017, pursuant
to Regulation 14A under the Exchange Act. The
Report of the Audit Committee of our Board of
Directors and the Report of the Compensation
Committee of our Board of Directors to be
included in the Proxy Statement shall be
deemed to be furnished in this report and shall
not be incorporated by reference into any filing
under the Securities Act of 1933, as amended, as
a result of such furnishing.

Our website address is www.primerica.com. You
may obtain free electronic copies of our annual
reports on Form 10-K, quarterly reports on Form
10-Q, current reports on Form 8-K, and all
amendments to those reports from the investors
section of our website. These reports are
available on our website as soon as reasonably
practicable after we electronically file them with
the SEC. These reports should also be available
through the SEC’s website at www.sec.gov.

We have adopted corporate governance
guidelines. The guidelines and the charters of
our board committees are available in the
corporate governance subsection of the investor
relations section of our website,
www.primerica.com, and are also available in
print upon written request to the Corporate
Secretary, Primerica, Inc., 1 Primerica Parkway,
Duluth, GA 30099.

ITEM 10. DIRECTORS, EXECUTIVE
OFFICERS AND CORPORATE
GOVERNANCE.

For a list of executive officers, see Part I Item X.
Executive Officers and Certain Significant
Employees of the Registrant included elsewhere
in this report.

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Freedom Lives Here™

We have adopted a written code of conduct that
applies to all directors, officers and employees,
including a separate code that applies to only
our principal executive officers and senior
financial officers in accordance with Section 406
of the Sarbanes-Oxley Act of 2002 and the rules
of the SEC promulgated thereunder. Our Code
of Conduct is available in the corporate
governance subsection of the investor relations
section of our website, www.primerica.com, and
is available in print upon written request to the
Corporate Secretary, Primerica, Inc., 1 Primerica
Parkway, Duluth, GA 30099. In the event that we
make changes in, or provide waivers from, the
provisions of the Code of Conduct that the SEC
requires us to disclose, we will disclose these
events in the corporate governance section of
our website.

Except for the information above and the
information set forth in Part I, Item X. Executive
Officers and Certain Significant Employees of the
Registrant, the information required by this item
will be contained under the following headings
in the Proxy Statement and is incorporated
herein by reference:

• Matters to be Voted on — Proposal 1:

Election of Eleven Directors;

• Governance — Director Independence;

• Governance — Code of Conduct;

• Board of Directors — Board Members;

• Board of Directors — Board Committees;

• Board of Directors — Other Director

Matters;

•

•

Stock Ownership — Section 16(a) Beneficial
Ownership Reporting Compliance;

Executive Compensation — Employment
Agreements;

• Audit Matters — Audit Committee Report;

and

• Related Party Transactions.

ITEM 11. EXECUTIVE
COMPENSATION.

The information required by this item will be
contained under the following headings in the
Proxy Statement and is incorporated herein by
reference:

• Board of Directors — Board Committees —

Compensation Committee;

• Board of Directors — Director

Compensation; and

•

Executive Compensation.

ITEM 12. SECURITY OWNERSHIP OF
CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT AND RELATED
STOCKHOLDER MATTERS.

Except for the information set forth in Part II,
Item 5. Market for Registrant’s Common Equity,
Related Stockholder Matters and Issuer
Purchases of Equity Securities, the information
required by this item will be contained under the
following headings in the Proxy Statement and is
incorporated herein by reference:

•

Stock Ownership — Ownership of Our
Common Stock.

ITEM 11. EXECUTIVE COMPENSATION

ITEM 13. CERTAIN RELATIONSHIPS
AND RELATED TRANSACTIONS, AND
DIRECTOR INDEPENDENCE.

The information required by this item will be
contained under the following headings in the
Proxy Statement and is incorporated herein by
reference:

•

Introductory paragraph to Governance;

• Governance — Director Independence;

• Board of Directors — Board Committees;

and

• Related Party Transactions.

ITEM 14. PRINCIPAL ACCOUNTING
FEES AND SERVICES.

The information required by this item will be
contained under the following headings in the
Proxy Statement and is incorporated herein by
reference:

• Matters to be Voted on — Proposal 3:

Ratification of the Appointment of KPMG
LLP as Our Independent Registered Public
Accounting Firm;

• Board of Directors — Board Committees —

Audit Committee; and

• Audit Matters — Fees and Services of KPMG

LLP.

Primerica 2017 Annual Report

155

PART IV

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES.

(a) 1. FINANCIAL STATEMENTS

Included in Part II, Item 8, of this report:
Primerica, Inc.:

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of December 31, 2017 and 2016

Consolidated Statements of Income for each of the years in the three-year period ended

December 31, 2017

Consolidated Statements of Comprehensive Income for each of the years in the three-year

period ended December 31, 2017

Consolidated Statements of Stockholders’ Equity for each of the years in the three-year period

ended December 31, 2017

Consolidated Statements of Cash Flows for each of the years in the three-year period ended

December 31, 2017

Notes to Consolidated Financial Statements

Unaudited Quarterly Financial Data

2. FINANCIAL STATEMENT SCHEDULES

Included in Part IV of this report:

Schedule I — Consolidated Summary of Investments — Other than Investments in Related

Parties as of December 31, 2017

Schedule II — Condensed Financial Information of Registrant as of December 31, 2017 and
2016, and for each of the years in the three-year period ended December 31,
2017

Schedule III — Supplementary Insurance Information as of December 31, 2017 and 2016, and

for each of the years in the three-year period ended December 31, 2017

Schedule IV — Reinsurance for each of the years in the three-year period ended December 31,

2017

3. EXHIBIT INDEX

95

96

97

98

99

100

101

149

164

165

171

173

An “Exhibit Index” has been filed as part of this report beginning on the following page and is
incorporated herein by reference.

Schedules other than those listed above are omitted because they are not required, are not material,
are not applicable, or the required information is shown in the financial statements or notes thereto.

(b) Exhibit Index.

The agreements included as exhibits to this report are included to provide information regarding the
terms of these agreements and are not intended to provide any other factual or disclosure information
about the Company or its subsidiaries, our business or the other parties to these agreements. These
agreements may contain representations and warranties by each of the parties to the applicable

156

Freedom Lives Here™

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

agreement. These representations and warranties have been made solely for the benefit of the other
parties to the applicable agreement and:

•

should not in all instances be treated as categorical statements of fact, but rather as a way of
allocating the risk to one of the parties if those statements prove to be inaccurate;

• may have been qualified by disclosures that were made to the other party in connection with the
negotiation of the applicable agreement, which disclosures are not necessarily reflected in the
agreement;

• may apply standards of materiality in a way that is different from what may be viewed as material

to our investors; and

• were made only as of the date of the applicable agreement or such other date or dates as may be

specified in the agreement and are subject to more recent developments.

Accordingly, these representations and warranties may not describe the actual state of affairs as of the
date they were made or at any other time, and should not be relied upon by investors.

Exhibit
Number

3.1

3.2

4.1

4.2

Description

Reference

Amended and Restated Certificate of
Incorporation of the Registrant.

Amended and Restated Bylaws of the
Registrant.

Indenture, dated July 16, 2012, among the
Registrant and Wells Fargo Bank, National
Association, as trustee.

Incorporated by reference to Exhibit 3.1 to
Primerica’s Current Report on Form 8-K
dated May 22, 2013 (Commission
File No. 001-34680).

Incorporated by reference to Exhibit 3.1 to
Primerica’s Current Report on Form 8-K
dated November 15, 2017 (Commission
File No. 001-34680).

Incorporated by reference to Exhibit 4.1 to
Primerica’s Current Report on Form 8-K
dated July 11, 2012 (Commission
File No. 001-34680).

First Supplemental Indenture, dated July 16,
2012, among the Registrant and Wells
Fargo Bank, National Association, as
trustee.

Incorporated by reference to Exhibit 4.2 to
Primerica’s Current Report on Form 8-K
dated July 11, 2012 (Commission
File No. 001-34680).

4.3

Form of 4.750% Senior Notes due 2022.

10.1

10.2

Credit Agreement, dated as of December
19, 2017

Tax Separation Agreement dated as of
March 30, 2010 by and between the
Registrant and Citigroup Inc.

Incorporated by reference to Exhibit 4.3
(included in Exhibit 4.2 filed herewith) to
Primerica’s Current Report on Form 8-K
dated July 11, 2012 (Commission
File No. 001-34680).

Incorporated by reference to Exhibit 10.1 to
Primerica’s Current Report on Form 8-K
dated December 19, 2017 (Commission
File No. 001-34680).

Incorporated by reference to Exhibit 10.3 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2010
(Commission File No. 001- 34680).

Primerica 2017 Annual Report

157

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Exhibit
Number

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

Description

Reference

Amended and Restated 80% Coinsurance
Agreement dated March 31, 2016 by and
between Primerica Life Insurance Company
and Pecan Re Inc.

Incorporated by reference to Exhibit 10.2 to
Primerica’s Annual Report on Form 10-K for
the year ended December 31, 2016
(Commission File No. 001-34680).

10% Coinsurance Agreement dated March
31, 2010 by and between Primerica Life
Insurance Company and Prime Reinsurance
Company, Inc.

Incorporated by reference to Exhibit 10.6 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2010
(Commission File No. 001-34680).

Amendment No. 1 dated as of October 5,
2015 to the 10% Coinsurance Agreement
dated March 31, 2010 by and between
Primerica Life Insurance Company and
Prime Reinsurance Company, Inc.

Amendment No. 2 dated as of January 25,
2016 to the 10% Coinsurance Agreement
dated March 31, 2010 by and between
Primerica Life Insurance Company and
Prime Reinsurance Company, Inc.

Amendment No. 3 dated as of March 31,
2016 to the 10% Coinsurance Agreement
dated March 31, 2010 by and between
Primerica Life Insurance Company and
Prime Reinsurance Company, Inc.

Amended and Restated 80% Coinsurance
Trust Agreement dated March 31, 2016
among Primerica Life Insurance Company,
Pecan Re Inc. and The Bank of New York
Mellon.

Amendment No. 1 dated as of March 30,
2016 to the 80% Coinsurance Trust
Agreement dated March 29, 2010 among
Prime Reinsurance Company, Inc. Primerica
Life Insurance Company, and The Bank of
New York Mellon.

Amendment No. 2 dated as of March 31,
2016 to the 80% Coinsurance Trust
Agreement dated March 29, 2010 among
Prime Reinsurance Company, Inc. Pecan Re
Inc., Primerica Life Insurance Company, and
The Bank of New York Mellon.

10% Coinsurance Economic Trust
Agreement dated March 29, 2010 among
Primerica Life Insurance Company, Prime
Reinsurance Company, Inc. and The Bank of
New York Mellon.

Incorporated by reference to Exhibit 10.29
to Primerica’s Quarterly Report on
Form 10-Q for the quarter ended
September 30, 2015 (Commission
File No. 001-34680).

Incorporated by reference to Exhibit 10.1 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2016
(Commission File No. 001-34680).

Incorporated by reference to Exhibit 10.2 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2016
(Commission File No. 001-34680).

Incorporated by reference to Exhibit 10.7 to
Primerica’s Annual Report on Form 10-K for
the year ended December 31, 2016
(Commission File No. 001-34680).

Incorporated by reference to Exhibit 10.3 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2016
(Commission File No. 001-34680).

Incorporated by reference to Exhibit 10.4 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2016
(Commission File No. 001-34680).

Incorporated by reference to Exhibit 10.8 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2010
(Commission File No. 001-34680).

158

Freedom Lives Here™

Exhibit
Number

10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

10.20

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Description

Reference

Amendment No. 1 dated as of March 31,
2016 to the 10% Coinsurance Economic
Trust Agreement dated March 29, 2010
among Prime Reinsurance Company, Inc.
Primerica Life Insurance Company, and The
Bank of New York Mellon.

10% Coinsurance Excess Trust Agreement
dated March 29, 2010 among Primerica Life
Insurance Company, Prime Reinsurance
Company, Inc. and The Bank of New York
Mellon.

Amendment No. 1 dated as of March 31,
2016 to the 10% Coinsurance Excess Trust
Agreement dated March 29, 2010 among
Prime Reinsurance Company, Inc. Primerica
Life Insurance Company, and The Bank of
New York Mellon.

Incorporated by reference to Exhibit 10.5 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2016
(Commission File No. 001-34680).

Incorporated by reference to Exhibit 10.9 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2010
(Commission File No. 001-34680).

Incorporated by reference to Exhibit 10.6 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2016
(Commission File No. 001-34680).

Amended and Restated Capital
Maintenance Agreement dated as of March
31, 2016 by and between Citigroup Inc. and
Prime Reinsurance Company, Inc.

Incorporated by reference to Exhibit 10.7 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2016
(Commission File No. 001-34680).

Assignment, Transfer and Novation
Agreement dated as of March 31, 2016
among Prime Reinsurance Company, Inc.
Pecan Re Inc. and Primerica Life Insurance
Company.

Incorporated by reference to Exhibit 10.9 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended March 31, 2016
(Commission File No. 001-34680).

90% Coinsurance Agreement dated March
31, 2010 by and between National Benefit
Life Insurance Company and American
Health and Life Insurance Company.

Incorporated by reference to Exhibit 10.11
to Primerica’s Quarterly Report on
Form 10-Q for the quarter ended March 31,
2010 (Commission File No. 001-34680).

Trust Agreement dated March 29, 2010
among National Benefit Life Insurance
Company, American Health and Life
Insurance Company and The Bank of New
York Mellon.

Coinsurance Agreement dated March 31,
2010 by and between Primerica Life
Insurance Company of Canada and
Financial Reassurance Company 2010, Ltd.
(currently known as Munich Re Life
Insurance Company of Vermont).

Incorporated by reference to Exhibit 10.12
to Primerica’s Quarterly Report on Form
10-Q for the quarter ended March 31, 2010
(Commission File No. 001-34680).

Incorporated by reference to Exhibit 10.13
to Primerica’s Quarterly Report on
Form 10-Q for the quarter ended March 31,
2010 (Commission File No. 001-34680).

Coinsurance Amending Agreement dated
as of December 31, 2011 among Primerica
Life Insurance Company and Financial
Reassurance Company 2010, Ltd.

Incorporated by reference to Exhibit 10.19
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2016
(Commission File No. 001-34680).

Primerica 2017 Annual Report

159

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Exhibit
Number

10.21

10.22

10.23

10.24

Description

Reference

Coinsurance Amending Agreement dated
as of October 20, 2016 among Primerica
Life Insurance Company, Munich Re Life
Insurance Company of Vermont (formerly
known as Financial Reassurance Company
2010, Ltd.) and Munich-American Holding
Corporation.

Incorporated by reference to Exhibit 10.20
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2016
(Commission File No. 001-34680).

Monitoring and Reporting Agreement
dated as of March 31, 2016 by and among
Primerica Life Insurance Company and
Pecan Re Inc.

Incorporated by reference to Exhibit 10.21
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2016
(Commission File No. 001-34680).

Monitoring and Reporting Agreement
dated as of March 31, 2010 by and among
National Benefit Life Insurance Company
and American Health and Life Insurance
Company.

Monitoring and Reporting Agreement
dated as of March 31, 2010 by and among
Primerica Life Insurance Company of
Canada and Financial Reassurance
Company 2010 Ltd. (currently known as
Munich Re Life Insurance Company of
Vermont).

Incorporated by reference to Exhibit 10.42
to Primerica’s Quarterly Report on
Form 10-Q for the quarter ended March 31,
2010 (Commission File No. 001-34680).

Incorporated by reference to Exhibit 10.43
to Primerica’s Quarterly Report on
Form 10-Q for the quarter ended March 31,
2010 (Commission File No. 001-34680).

10.25*

Primerica, Inc. Stock Purchase Plan for
Agents and Employees.

Incorporated by reference to Exhibit 10.45
to Primerica’s Quarterly Report on
Form 10-Q for the quarter ended March 31,
2010 (Commission File No. 001-34680).

10.26*

10.27*

10.28*

10.29*

10.30*

Primerica, Inc. Second Amended and
Restated 2010 Omnibus Incentive Plan.

Filed with the Securities and Exchange
Commission as part of this Annual Report.

Form of Primerica, Inc. Performance Stock
Unit Award Agreement under the Primerica,
Inc. 2010 Omnibus Incentive Plan (2016
awards).

Incorporated by reference to Exhibit 10.26
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2016
(Commission File No. 001-34680).

Form of Primerica, Inc. Performance Stock
Unit Award Agreement under the Primerica,
Inc. 2010 Omnibus Incentive Plan (2017
awards).

Filed with the Securities and Exchange
Commission as part of this Annual Report.

Form of U.S. Employee Restricted Stock Unit
Restated Award Agreement under the
Primerica, Inc. 2010 Omnibus Incentive Plan
(2015 awards).

Incorporated by reference to Exhibit 10.19
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2015
(Commission File No. 001-34680).

Form of U.S. Employee Restricted Stock Unit
Award Agreement under the Primerica, Inc.
2010 Omnibus Incentive Plan (2016
awards).

Incorporated by reference to Exhibit 10.29
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2016
(Commission File No. 001-34680).

160

Freedom Lives Here™

Exhibit
Number

10.31*

10.32*

10.33*

10.34*

10.35*

10.36

10.37

10.38*

10.39*

10.40*

10.41*

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Description

Reference

Form of U.S. Employee Restricted Stock Unit
Restated Award Agreement under the
Primerica, Inc. 2010 Omnibus Incentive Plan
(2017 awards).

Filed with the Securities and Exchange
Commission as part of this Annual Report.

Form of Restated Nonqualified Stock
Option Award Agreement under the
Primerica, Inc. 2010 Omnibus Incentive Plan
(2013 awards).

Incorporated by reference to Exhibit 10.2 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended September 30, 2014
(Commission File No. 001-34680).

Form of Restated Nonqualified Stock
Option Award Agreement under the
Primerica, Inc. 2010 Omnibus Incentive Plan
(2014 awards).

Incorporated by reference to Exhibit 10.2 to
Primerica’s Quarterly Report on Form 10-Q
for the quarter ended September 30, 2014
(Commission File No. 001-34680).

Form of Restated Nonqualified Stock
Option Award Agreement under the
Primerica, Inc. 2010 Omnibus Incentive Plan
(2015 awards).

Incorporated by reference to Exhibit 10.22
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2015
(Commission File No. 001-34680).

Form of Restated Nonqualified Stock
Option Award Agreement under the
Primerica, Inc. 2010 Omnibus Incentive Plan
(2016 awards).

Incorporated by reference to Exhibit 10.33
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2016
(Commission File No. 001-34680).

Form of Director Restricted Stock Unit
Award Agreement under the Primerica, Inc.
2010 Omnibus Incentive Plan (2014, 2015
and 2016 awards).

Incorporated by reference to Exhibit 10.24
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2015
(Commission File No. 001-34680).

Form of Director Restricted Stock Unit
Award Agreement under the Primerica, Inc.
2010 Omnibus Incentive Plan (2017
awards).

Form of Indemnification Agreement for
Directors and Officers.

Amended and Restated Employment
Agreement, dated as of January 2, 2015,
between the Registrant and Mr. Glenn J.
Williams.

Amended and Restated Employment
Agreement, dated as of January 2, 2015,
between the Registrant and Mr. Peter W.
Schneider.

Amendment dated as of November 17,
2015 to the Amended and Restated
Employment Agreement, dated as of
January 2, 2015, between the Registrant
and Mr. Peter W. Schneider.

Filed with the Securities and Exchange
Commission as part of this Annual Report.

Incorporated by reference to Exhibit 10.48
to Primerica’s Registration Statement on
Form S-1 (File No. 333-162918).

Incorporated by reference to Exhibit 99.4 to
Primerica’s Current Report on Form 8-K
dated January 2, 2015 (Commission
File No. 001-34680).

Incorporated by reference to Exhibit 99.5 to
Primerica’s Current Report on Form 8-K
dated January 2, 2015 (Commission
File No. 001-34680).

Incorporated by reference to Exhibit 10.30
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2015
(Commission File No. 001-34680).

Primerica 2017 Annual Report

161

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Exhibit
Number

10.42*

10.43*

10.44*

10.45*

10.46

12.1

21.1

23.1

31.1

31.2

32.1

Description

Reference

Amended and Restated Employment
Agreement, dated as of January 2, 2015,
between the Registrant and Ms. Alison S.
Rand.

Incorporated by reference to Exhibit 99.6 to
Primerica’s Current Report on Form 8-K
dated January 2, 2015 (Commission
File No. 001-34680).

Amendment dated as of November 17,
2015 to the Amended and Restated
Employment Agreement, dated as of
January 2, 2015, between the Registrant
and Ms. Alison S. Rand.

Incorporated by reference to Exhibit 10.32
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2015
(Commission File No. 001-34680).

Amended and Restated Employment
Agreement, dated as of January 2, 2015,
between the Registrant and Mr. Gregory C.
Pitts.

Incorporated by reference to Exhibit 99.7 to
Primerica’s Current Report on Form 8-K
dated January 2, 2015 (Commission
File No. 001-34680).

Amendment dated as of November 17,
2015 to the Amended and Restated
Employment Agreement, dated as of
January 2, 2015, between the Registrant
and Mr. Gregory C. Pitts.

Incorporated by reference to Exhibit 10.34
to Primerica’s Annual Report on Form 10-K
for the year ended December 31, 2015
(Commission File No. 001-34680).

Nonemployee Directors’ Deferred
Compensation Plan, effective as of
January 1, 2011, adopted on November 10,
2010.

Incorporated by reference to Exhibit 10.31
to Annual Report on Form 10-K for the year
ended December 31, 2010 (Commission
File No. 001-34680).

Statement re Computation of Ratios.

Subsidiaries of the Registrant.

Consent of KPMG LLP.

Rule 13a-14(a)/15d-14(a) Certification,
executed by Glenn J. Williams, Chief
Executive Officer.

Rule 13a-14(a)/15d-14(a) Certification,
executed by Alison S. Rand, Executive Vice
President and Chief Financial Officer.

Certifications required by Rule 13a-14(b) or
Rule 15d-14(b) and Section 1350 of Chapter
63 of Title 18 of the United States Code
(18 U.S.C. 1350), executed by Glenn J.
Williams, Chief Executive Officer, and Alison
S. Rand, Executive Vice President and Chief
Financial Officer.

Filed with the Securities and Exchange
Commission as part of this Annual Report.

Filed with the Securities and Exchange
Commission as part of this Annual Report.

Filed with the Securities and Exchange
Commission as part of this Annual Report.

Filed with the Securities and Exchange
Commission as part of this Annual Report.

Filed with the Securities and Exchange
Commission as part of this Annual Report.

Filed with the Securities and Exchange
Commission as part of this Annual Report.

101.INS

XBRL Instance Document(1)

Filed with the Securities and Exchange
Commission as part of this Annual Report.

162

Freedom Lives Here™

Exhibit
Number

Description

101.SCH

XBRL Taxonomy Extension Schema

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Reference

Filed with the Securities and Exchange
Commission as part of this Annual Report.

101.CAL

101.DEF

XBRL Taxonomy Extension Calculation
Linkbase

Filed with the Securities and Exchange
Commission as part of this Annual Report.

XBRL Taxonomy Extension Definition
Linkbase

Filed with the Securities and Exchange
Commission as part of this Annual Report.

101.LAB

XBRL Taxonomy Extension Label Linkbase

Filed with the Securities and Exchange
Commission as part of this Annual Report.

101.PRE

XBRL Taxonomy Extension Presentation
Linkbase

Filed with the Securities and Exchange
Commission as part of this Annual Report.

*
(1)

Identifies a management contract or compensatory plan or arrangement.
Includes the following materials contained in this Annual Report on Form 10-K for the year ended December 31, 2017,
formatted in XBRL: (i) Consolidated Balance Sheets, (ii) Consolidated Statements of Income, (iii) Consolidated Statements of
Comprehensive Income (Loss), (iv) Consolidated Statements of Stockholders’ Equity, (v) Consolidated Statements of Cash
Flows, and (vi) Notes to Consolidated Financial Statements.

Primerica 2017 Annual Report

163

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(c) Financial Statement Schedules.

Schedule I
Consolidated Summary of Investments — Other Than Investments in
Related Parties
PRIMERICA, INC.

Type of Investment

Fixed maturities:

Bonds(1):

December 31, 2017

Amortized cost or
cost

Fair value

(In thousands)

Amount at which
shown in the
balance sheet

United States Government and government

agencies and authorities

States, municipalities and political subdivisions

Foreign governments

Public utilities

Convertibles and bonds with warrants attached

All other corporate bonds(2)

Certificates of deposit

Redeemable preferred stocks

$ 142,641

$ 145,834

$ 145,834

54,714

124,980

—

1,718

56,127

129,482

—

2,001

56,127

129,482

—

2,001

2,293,444

2,376,654

2,334,332

—

3,151

—

3,444

—

3,444

Total fixed maturities

2,620,648

2,713,542

2,671,220

Equity securities:

Common stocks:
Public utilities

Banks, trusts and insurance companies

Industrial, miscellaneous and all other

Nonredeemable preferred stocks

Total equity securities

Mortgage loans on real estate

Real estate

Policy loans

Other long-term investments

Short-term investments

6,984

4,674

3,701

15,972

31,331

—

—

10,666

7,099

5,574

17,768

41,107

—

—

10,666

7,099

5,574

17,768

41,107

—

—

32,816

32,816

32,816

—

—

—

—

—

—

Total investments

$2,684,795

$2,787,465

$2,745,143

(1) Mortgage-and asset-backed securities are included in the investment types listed based on the entity-type that issued these

(2)

securities.
The amount shown on the balance sheet does not match the amortized cost or cost or fair value for “All other corporate
bonds” due to our held-to-maturity security, which is carried at cost on the balance sheet and all other fixed maturities are
carried at fair value.

See the report of independent registered public accounting firm.

164

Freedom Lives Here™

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Schedule II
Condensed Financial Information of Registrant

PRIMERICA, INC. (Parent Only)
Condensed Balance Sheets

Assets

Investments:

Fixed-maturity securities available-for-sale, at fair value (amortized cost:

$42,812 in 2017 and $52,537 in 2016)

Trading securities, at fair value (cost: $1,371 in 2017 and $50 in 2016)

Total investments
Cash and cash equivalents
Due from affiliates*
Other receivables
Income taxes
Investment in subsidiaries*
Other assets

Total assets

Liabilities and Stockholders’ Equity

Liabilities:

Notes payable
Current income tax payable
Deferred income taxes
Due to affiliates*
Interest payable
Other liabilities
Commitments and contingent liabilities (see Note E)

Total liabilities

Stockholders’ equity:

Common stock ($0.01 par value; authorized 500,000 in 2017 and 2016;
issued and outstanding 44,251 shares in 2017 and 45,721 shares in
2016)

Paid-in capital
Retained earnings
Accumulated other comprehensive income, net of income tax

Total stockholders’ equity

Total liabilities and stockholders’ equity

*

Eliminated in consolidation.

See the accompanying notes to condensed financial statements.
See the report of independent registered public accounting firm.

December 31,

2017

2016

(In thousands)

$

44,405 $
1,428

53,953
51

45,833
66,226
3,272
438
12,151
1,683,149
915

54,004
13,992
—
393
10,640
1,534,774
—

$1,811,984 $1,613,803

$ 373,288 $ 372,919
2,552
5,399
1,108
8,214
2,237

6,628
4,311
—
8,214
442

392,883

392,429

443
—
1,375,090
43,568

457
52,468
1,138,851
29,598

1,419,101

1,221,374

$1,811,984 $1,613,803

Primerica 2017 Annual Report

165

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Schedule II
Condensed Financial Information of Registrant

PRIMERICA, INC. (Parent Only)
Condensed Statements of Income

Revenues:

Dividends from subsidiaries*

Net investment income

Realized investment gains (losses), including other-than-

temporary impairment losses

Total revenues

Expenses:

Interest expense

Other operating expenses

Total expenses

Income before income taxes

Income taxes

Income (loss) before equity in undistributed earnings of

subsidiaries

Equity in undistributed earnings of subsidiaries*

Net income

*

Eliminated in consolidation.

See the accompanying notes to condensed financial statements.
See the report of independent registered public accounting firm.

Year ended December 31,

2017

2016

2015

(In thousands)

$256,913 $189,582 $149,187

1,484

1,695

2,224

179

1,088

(1,762)

258,576

192,365

149,649

18,210

8,441

18,180

12,433

18,177

10,603

26,651

30,613

28,780

231,925

161,752

120,869

(3,756)

(7,019)

(7,124)

235,681

168,771

127,993

114,574

50,643

61,878

$350,255 $219,414 $189,871

166

Freedom Lives Here™

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Schedule II
Condensed Financial Information of Registrant

PRIMERICA, INC. (Parent Only)
Condensed Statements of Comprehensive Income

Net income

Other comprehensive income (loss) before income taxes:

Unrealized investment gains (losses):

Equity in unrealized holding gains (losses) on investment

Year ended December 31,

2017

2016

2015

(In thousands)
$350,255 $219,414 $189,871

securities held by subsidiaries

(3,333)

9,846

(41,171)

Change in unrealized holding gains/(losses) on investment

securities

356

2,487

(2,745)

Reclassification adjustment for realized investment (gains) losses

included in net income

(179)

(1,088)

1,762

Foreign currency translation adjustments:

Equity in unrealized foreign currency translation gains of

subsidiaries

17,383

6,689

(41,929)

Total other comprehensive income (loss) before income taxes

14,227

17,934

(84,083)

Income tax expense (benefit) related to items of other

comprehensive income (loss)

257

571

(791)

Other comprehensive income (loss), net of income taxes

13,970

17,363

(83,292)

Total comprehensive income

$364,225 $236,777 $106,579

See the accompanying notes to condensed financial statements.
See the report of independent registered public accounting firm.

Primerica 2017 Annual Report

167

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Schedule II
Condensed Financial Information of Registrant

PRIMERICA, INC. (Parent Only)
Condensed Statements of Cash Flows

Cash flows from operating activities:

Net income

Year ended December 31,

2017

2016

2015

(In thousands)

$ 350,255

$ 219,414

$ 189,871

Adjustments to reconcile net income to cash provided by (used in) operating activities:

Equity in undistributed earnings of subsidiaries* (1)

(150,202)

(89,820)

(74,814)

Deferred tax provision

Change in income taxes

Realized investment (gains) losses, including other-than-temporary impairments

Accretion and amortization of investments

Depreciation and amortization

Share-based compensation

Change in due to/from affiliates*

Trading securities sold, matured, or called (acquired), net

Change in other operating assets and liabilities, net

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Available-for-sale investments sold, matured or called:

Fixed maturity securities — sold

Fixed-maturity securities — matured or called

Equity

Available-for-sale investments acquired:

Fixed-maturity securities(1)

Equity

Net cash provided by (used in) investing activities

Cash flows from financing activities:

Dividends paid

Common stock repurchased

Tax withholdings on share-based compensation

Cash proceeds from stock options exercised

Payment of deferred financing costs

Net cash provided by (used) in financing activities

Change in cash and cash equivalents

Cash and cash equivalents, beginning of period

Cash and cash equivalents, end of period

Supplemental disclosures of cash flow information:
Interest paid

2,454

(1,235)

(179)

149

—

6,343

(4,380)

(1,377)

(1,514)

167

(523)

(1,088)

(118)

—

1,227

(2,671)

(51)

555

(1,434)

(77)

1,762

808

6

1,031

2,689

—

3,135

200,314

127,092

122,977

12,204

56,678

36

29,759

79,914

—

71,019

100,900

—

(23,497)

(50,408)

(72,131)

(40)

—

—

45,381

59,265

99,788

(35,821)

(33,367)

(32,807)

(150,038)

(150,057)

(200,084)

(6,734)

(3,970)

(7,615)

—

(868)

—

—

136

—

(193,461)

(187,394)

(240,370)

52,234

13,992

(1,037)

(17,605)

15,029

32,634

$ 66,226

$ 13,992

$ 15,029

$ 17,813

$ 17,813

$ 17,813

Eliminated in consolidation.

*
(1) Does not include $35.5 million, $39.2 million, and $12.9 million of fixed-maturity securities transferred from subsidiaries in

the form of noncash dividends for the years ended December 31, 2017, 2016 and 2015, respectively.

See the accompanying notes to condensed financial statements.
See the report of independent registered public accounting firm.

168

Freedom Lives Here™

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Schedule II
Condensed Financial Information of Registrant

PRIMERICA, INC. (Parent Only)
Notes to Condensed Financial Statements

(A) Description of Business

Primerica, Inc. (“we”, “us” or the “Company”) is a
holding company with our primary asset being
the capital stock of our wholly owned operating
subsidiaries, and our primary liability being
$375.0 million in principal amount of senior
unsecured notes issued in a public offering in
2012 (the “Senior Notes”). Our subsidiaries assist
clients in meeting their needs for term life
insurance, which our insurance subsidiaries
underwrite, and mutual funds, annuities,
managed investments and other financial
products, which our subsidiaries distribute
primarily on behalf of third parties. Our primary
subsidiaries include the following entities:
Primerica Financial Services, Inc., a general
agency and marketing company; Primerica Life
Insurance Company (“Primerica Life”), our
principal life insurance company; Primerica
Financial Services (Canada) Ltd., a holding
company for our Canadian operations, which
includes Primerica Life Insurance Company of
Canada and PFSL Investments Canada Ltd.; and
PFS Investments Inc., an investment products
company and broker-dealer. Primerica Life,
domiciled in Tennessee, owns National Benefit
Life Insurance Company, a New York insurance
company. Prior to Primerica Life’s re-
domestication to Tennessee in December 2017,
Primerica Life was a Massachusetts-domiciled
life insurance underwriting company. In addition,
we established Peach Re, Inc. (“Peach Re”) and
Vidalia Re, Inc. (“Vidalia Re”) as special purpose
financial captive insurance companies domiciled
in Vermont and wholly owned subsidiaries of
Primerica Life.

(B) Basis of Presentation

These condensed financial statements reflect the
results of operations, financial position and cash
flows for the Company. We prepare our financial
statements in accordance with U.S. generally

accepted accounting principles (“U.S. GAAP”).
These principles are established primarily by the
Financial Accounting Standards Board. The
preparation of financial statements in conformity
with U.S. GAAP requires us to make estimates
and assumptions that affect financial statement
balances, revenues and expenses and cash flows,
as well as the disclosure of contingent assets
and liabilities. Management considers available
facts and knowledge of existing circumstances
when establishing the estimates included in our
financial statements.

The most significant item that involves a greater
degree of accounting estimates subject to
change in the future is the determination of our
investments in subsidiaries. Estimates for this
and other items are subject to change and are
reassessed by management in accordance with
U.S. GAAP. Actual results could differ from those
estimates.

The accompanying condensed financial
statements should be read in conjunction with
the consolidated financial statements and notes
thereto of Primerica, Inc. and subsidiaries
included in Part II, Item 8 of this report.

(C) Note Payable

In July 2012, we issued the Senior Notes in a
public offering at a price of 99.843% of the
principal amount with an annual interest rate of
4.75%, payable semi-annually in arrears on
January 15 and July 15. The Senior Notes mature
on July 15, 2022.

As unsecured senior obligations, the Senior
Notes rank equally in right of payment with all
existing and future unsubordinated
indebtedness and senior to all existing and
future subordinated indebtedness of the
Company. The Senior Notes are structurally

Primerica 2017 Annual Report

169

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

subordinated in right of payment to all existing
and future liabilities of our subsidiaries. In
addition, the Senior Notes contain covenants
that restrict our ability to, among other things,
create or incur any indebtedness that is secured
by a lien on the capital stock of certain of our
subsidiaries, and merge, consolidate or sell all or
substantially all of our properties and assets.

We were in compliance with the covenants of
the Senior Notes at December 31, 2017. No
events of default occurred on the Senior Notes
during the year ended December 31, 2017.

(D) Revolving Credit Facility

On December 19, 2017, we entered into a new
$200.0 million five-year unsecured revolving
credit facility (“Revolving Credit Facility”) with a
syndicate of commercial banks. Amounts
outstanding under the Revolving Credit Facility
bear interest at a periodic rate equal to LIBOR or
the base rate, plus in either case an applicable
margin. The Revolving Credit Facility also
permits the issuance of letters of credit. The
applicable margins are based on our debt rating
with such margins for LIBOR rate loans and
letters of credit ranging from 1.125% to
1.625% per annum and for base rate loans
ranging from 0.125% to 0.625% per annum.
Under the Revolving Credit Facility, we incur a
commitment fee that is payable quarterly in
arrears and is determined by our debt rating.
This commitment fee ranges from 0.125% to
0.225% per annum of the aggregate $200
million commitment of the lenders under the
Revolving Credit Facility. As of December 31,
2017, no amounts have been drawn under the
Revolving Credit Facility and we were in
compliance with its covenants. Furthermore, no
events of default have occurred under the
Revolving Credit Facility.

(E) Dividends

For the years ended December 31, 2017, 2016,
and 2015, the Company received dividends from
our non-life insurance subsidiaries of
approximately $96.0 million, $72.5 million, and

170

Freedom Lives Here™

$86.5 million, respectively. For the years ended
December 31, 2017, 2016, and 2015, the
Company received dividends from our life
insurance subsidiaries of approximately $160.9
million, $117.0 million, and $62.6 million,
respectively.

(F) Commitments and Contingent
Liabilities

Peach Re and Vidalia Re have each entered into
separate coinsurance agreements with Primerica
Life whereby Primerica Life has ceded certain
level-premium term life insurance policies to
Peach Re and Vidalia Re. In conjunction with
these coinsurance agreements, we have capital
maintenance agreements with both Peach Re
and Vidalia Re. Each capital maintenance
agreement requires us at times to make capital
contributions to Peach Re and Vidalia Re to
ensure that their regulatory accounts, as defined
in the coinsurance agreements with Primerica
Life, will not be less than $20.0 million for each
financial captive insurance company. For Peach
Re, the regulatory account will only be used to
satisfy obligations under its coinsurance
agreement after all other available assets have
been used, including a letter of credit issued by
Deutsche Bank for the benefit of Primerica Life.
For Vidalia Re, the regulatory account will only
be used to satisfy obligations under its
coinsurance agreement after all other available
assets have been used, including its held-to-
maturity security ultimately guaranteed by
Hannover Life Reassurance Company of America.

The Company is involved from time to time in
legal disputes, regulatory inquiries and
arbitration proceedings in the normal course of
business. These disputes are subject to
uncertainties, including large and/or
indeterminate amounts sought in certain of
these matters and the inherent unpredictability
of litigation. As such, the Company is unable to
estimate the possible loss or range of loss that
may result from these matters.

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Schedule III
Supplementary Insurance Information

PRIMERICA, INC.

December 31, 2017
Term Life Insurance

Deferred policy
acquisition costs

Future
policy
benefits

Unearned
premiums

Other policy
benefits and
claims payable

Separate
account
liabilities

(In thousands)

$1,861,253

$5,747,317

$ —

$299,265

$

—

Investment and Savings Products

64,419

—

—

—

2,572,766

Corporate and Other Distributed

Products

Total

December 31, 2016
Term Life Insurance

26,220

207,207

486

8,136

106

$1,951,892

$5,954,524

$486

$307,401

$2,572,872

$1,628,957

$5,464,851

$ —

$258,774

$

—

Investment and Savings Products

56,933

—

—

—

2,287,829

Corporate and Other Distributed

Products

Total

27,175

209,039

527

9,362

124

$1,713,065

$5,673,890

$527

$268,136

$2,287,953

Primerica 2017 Annual Report

171

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Premium
revenue

Net
investment
income

Benefits
and claims

Amortization of
deferred policy
acquisition
costs

Other
operating
expenses

Premiums
written

(In thousands)

Year ended December 31, 2017
Term Life Insurance

$941,057 $ 9,931 $398,212

$201,751

$146,604

$ —

Investment and Savings Products

—

—

—

6,168

403,743 —

Corporate and Other Distributed

Products

Total

Year ended December 31, 2016
Term Life Insurance

20,281

69,086

17,807

1,480

133,817

821

$961,338 $79,017 $416,019

$209,399

$684,164

$821

$822,207 $ 7,634 $350,640

$172,812

$129,569

$ —

Investment and Savings Products

—

—

—

6,148

374,117 —

Corporate and Other Distributed

Products

Total

Year ended December 31, 2015
Term Life Insurance

21,502

71,391

17,015

1,622

129,566

844

$843,709 $79,025 $367,655

$180,582

$633,252

$844

$728,181 $ 5,985 $322,232

$147,980

$120,538

$ —

Investment and Savings Products

—

—

—

7,951

367,301 —

Corporate and Other Distributed

Products

Total

22,043

70,524

17,083

1,796

128,340

908

$750,224 $76,509 $339,315

$157,727

$616,179

$908

See the accompanying report of independent registered public accounting firm.

172

Freedom Lives Here™

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Schedule IV
Reinsurance

PRIMERICA, INC.

Year ended December 31, 2017

Gross amount

Ceded to other
companies

Assumed
from other
companies

Net amount

Percentage
of amount
assumed
to net

(Dollars in thousands)

Life insurance in force

$767,001,938 $668,446,638

$—

$98,555,300

— %

Premiums:
Life insurance

$

2,560,885 $

1,600,399

Accident and health insurance

1,224

372

Total premiums

$

2,562,109 $

1,600,771

$—

—

$—

$

960,486

852

$

961,338

— %

— %

— %

Year ended December 31, 2016

Gross amount

Ceded to other
companies

Assumed
from other
companies

Net amount

Percentage
of amount
assumed
to net

(Dollars in thousands)

Life insurance in force

$731,822,070 $643,364,460

$—

$88,457,610

— %

Premiums:
Life insurance

$

2,442,968 $

1,600,125

Accident and health insurance

1,300

434

Total premiums

$

2,444,268 $

1,600,559

$—

—

$—

$

842,843

866

$

843,709

— %

— %

— %

Year ended December 31, 2015

Gross amount

Ceded to other
companies

Assumed
from other
companies

Net amount

Percentage
of amount
assumed
to net

(Dollars in thousands)

Life insurance in force

$696,939,187 $616,255,740

$—

$80,683,447

— %

Premiums:
Life insurance

Accident and health insurance

$

2,343,877 $

1,594,606

$—

$

749,271

— %

— %

Total premiums

$

2,345,444 $

1,595,220

1,567

614

—

$—

953

$

750,224

— %

See the accompanying report of independent registered public accounting firm

Primerica 2017 Annual Report

173

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

Primerica, Inc.

By:

/s/ Alison S. Rand
Alison S. Rand
Executive Vice President and
Chief Financial Officer

February 26, 2018

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below
by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

/s/ D. Richard Williams
D. Richard Williams

/s/ Glenn J. Williams
Glenn J. Williams

/s/ Alison S. Rand
Alison S. Rand

/s/ John A. Addison, Jr.
John A. Addison, Jr.

/s/ Joel M. Babbit
Joel M. Babbit

/s/ P. George Benson
P. George Benson

/s/ C. Saxby Chambliss
C. Saxby Chambliss

/s/ Gary L. Crittenden
Gary L. Crittenden

/s/ Cynthia N. Day
Cynthia N. Day

/s/ Mark Mason
Mark Mason

/s/ Robert F. McCullough
Robert F. McCullough

/s/ Beatriz R. Perez
Beatriz R. Perez

/s/ Barbara A. Yastine
Barbara A. Yastine

174

Freedom Lives Here™

Chairman of the Board

February 26, 2018

Chief Executive Officer (Principal
Executive Officer) and Director

February 26, 2018

Executive Vice President and
Chief Financial Officer (Principal
Financial and Accounting Officer)

Director

Director

Director

Director

Director

Director

Director

Director

Director

Director

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

February 26, 2018

FINANCIAL HIGHLIGHTS 
(in	millions,	except	per	share	amounts	and	as	noted)	

GAAP	

Total	Revenues	

Net	Income	

Stockholders’	Equity	

Diluted	Earnings	Per	Share1	

Book	Value	Per	Share1	

Term	Life	Net	Premium	

2017	

2016	

Change5

$1,689.1	

$1,519.1	

$350.3	

$219.4	

$1,419.1	

$1,221.4	

$7.61	

$32.07	

$4.59	

$26.71	

$941.1	

$822.2	

End	of	Period	Client	Asset	Values	(in	billions)	

$61.2	

$52.3	

Weighted	Average	Shares	Used	to	Calculate	Diluted	EPS	

45.7	

Common	Shares	Repurchased		

End	of	Period	Share	Count2	

Cash	Dividends	Declared	Per	Common	Share	

Market	Price	Per	Share	at	Year	End	

Total	Shareholder	Return	

1.9	

44.3	

$0.78	

$101.55	

48%	

47.5	

3.0	

45.7	

$0.70	

$69.15	

48%	

11%

60%

16%

66%

20%

14%

17%

-4%

-37%

-3%

11%

47%

nm

nm

Debt-to-Capital3	

Operating4	

20.8%	

23.4%	

2017	

2016	

Change5

Adjusted	Operating	Revenues	

$1,687.8	

$1,515.0	

Adjusted	Net	Operating	Income	

Diluted	Adjusted	Operating	Income	Per	Share1	

Adjusted	Net	Operating	Income	Return		
on	Adjusted	Stockholders’	Equity

$253.9	

$216.8	

$5.52	

20.6%	

$4.53	

19.0%	

11%

17%

22%

nm

1	Percent	change	in	per	share	calculations	is	calculated	prior	to	rounding	per	share	amounts.
2	Share	count	reflects	outstanding	common	shares	and	excludes	restricted	stock	units	(RSUs).
3	Debt-to-capital	is	that	of	the	parent	company	only.	Capital	in	the	debt-to-capital	ratio	includes	stockholders’	equity	and	
				the	note	payable.
4	A	reconciliation	of	GAAP	results	to	operating	results	can	be	found	on	our	website	at	http://investors.primerica.com.
5	Certain	variances	are	noted	as	“nm”	to	indicate	not	meaningful. 

ON THE COVER: PRIMERICA EMPLOYEES AND 
REPRESENTATIVES WHO ARE DEVOTED TO HELPING 
FAMILIES ACHIEVE THEIR FINANCIAL GOALS.

STOCKHOLDER INFORMATION

Annual Meeting
The	annual	meeting	of
stockholders	of	Primerica,	Inc.
will	be	held	on	Wednesday,
May	16,	2018	at	10:00	a.m.

Primerica	TV	Theater
1	Primerica	Parkway
Duluth,	GA	30099

Corporate Office
Primerica,	Inc.
1	Primerica	Parkway
Duluth,	GA	30099
(770)	381-1000
www.primerica.com

Investor Contact
Investor	Relations
Primerica,	Inc.
1	Primerica	Parkway
Duluth,	GA	30099
(866)	694-0420
investorrelations@primerica.com

Media Contact
Corporate	Communications
Primerica,	Inc.
1	Primerica	Parkway
Duluth,	GA	30099
(866)	694-0420
mediarelations@primerica.com

Form 10-K
Copies	of	the	Company’s	Annual	
Report	on	Form	10-K	for	the	fiscal
year	ended	December	31,	2017,	
including	financial	statements,
are	available	on	the	Company’s	
Investor	Relations	website	at		
http://investors.primerica.com
or	by	written	request	to:

Investor	Relations
Primerica,	Inc.
1	Primerica	Parkway
Duluth,	GA	30099

Common Stock
Trading	Symbol:	PRI
New	York	Stock	Exchange

Transfers Agent and Registrar
Computershare
250	Royall	Street
Canton,	MA	02021

Written	Requests	by	Mail:
Computershare,	Inc.
P.O.	Box	505000
Louisville,	KY	40233-5000

Written	Requests	by	Overnight	
Delivery:
Computershare,	Inc.
462	South	4th	Street,	Suite	1600
Louisville,	KY	40202

Toll	Free	Number:	1-866-517-2488		
(US,	Canada,	Puerto	Rico)
Phone	Number:	1-781-575-4223
(non-US)

Board of Directors

John	A.	Addison,	Jr.
CEO,	Addison	Leadership	Group

Joel	M.	Babbit
Co-Founder	and	CEO,	Narrative	
Content	Group,	LLC

P.	George	Benson
Professor	of	Decision	Sciences		
and	Former	President,
The	College	of	Charleston

C.	Saxby	Chambliss
Partner,	DLA	Piper

Gary	L.	Crittenden
Private	Investor

Cynthia	N.	Day
President	and	CEO	of	Citizens	
Bancshares	Corporation	and		
Citizens	Trust	Bank

Mark	Mason
CFO,	Institutional	Clients	Group		
of	Citigroup	Inc.

Robert	F.	McCullough
Private	Investor

Beatriz	R.	Perez
Chief	Public	Affairs,		
Communications	and	Sustainability	
Officer	for	The	Coca-Cola	Company

D.	Richard	Williams
Chairman	of	the	Board

Stockholder	Website:
www.computershare.com/investor

Glenn	J.	Williams
CEO,	Primerica,	Inc.

Barbara	A.	Yastine
Private	Investor	and
Independent	Director

©	2018	Primerica	/	54658	/	3.18	/	444119

	
	
2017 ANNUAL REPORT