UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
(Mark One)
x
o
Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year ended December 31, 2015
Or
Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Commission file number: 001-35824
Professional Diversity Network, Inc.
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation or organization)
80-0900177
(I.R.S. Employer Identification No.)
801 W. Adams Street, Suite 600, Chicago, Illinois 60607
(Address of Principal Executive Offices)
Telephone: (312) 614-0950
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class
Common Stock, $0.01 par value per share
Name of Each Exchange On Which Registered
The Nasdaq Stock Market LLC
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o No x
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes o No x
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. Yes x No o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such files). Yes x No o
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (229.405 of this chapter) is not contained
herein, and will not be contained, to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this Form 10-K x
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting
company. See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act
(Check One):
Large accelerated filer o
Accelerated filer o
Non-accelerated filer o
Smaller reporting
company x
(Do not check if a smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x
The aggregate market value of the registrant’s common stock held by non-affiliates of the registrant on June 30, 2015, the last business day
of the registrant’s most recently completed second fiscal quarter, was $9,886,395 (based on a price per share of $2.07, the price at which
the common shares were last sold as reported on the NASDAQ Capital Market on such date).
There were 14,608,230 shares outstanding of the registrant’s common stock as of March 28, 2016.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Registrant’s definitive proxy statement for its 2016 annual meeting of shareholders, which proxy statement will be filed no
later than 120 days after the close of the Registrant’s fiscal year ended December 31, 2015, are hereby incorporated by reference in Part III
of this Annual Report on Form 10-K.
PROFESSIONAL DIVERSITY NETWORK, INC.
FORM 10-K
FOR THE YEAR ENDED DECEMBER 31, 2015
TABLE OF CONTENTS
Item 1 -
Item 1A -
Item 1B -
Item 2 -
Item 3 -
Item 4 -
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures
PART I
PART II
Item 5 -
Item 6 -
Item 7 -
Item 7A -
Item 8 -
Item 9 -
Item 9A -
Item 9B -
Market For Registrant’s Common Equity, Related Stockholder Matters And Issuer Purchases
Of Equity Securities
Selected Financial Data
Management’s Discussion And Analysis Of Financial Condition And Results Of Operations
Quantitative And Qualitative Disclosures About Market Risk
Financial Statements And Supplementary Data
Changes In And Disagreements With Accountants On Accounting And Financial Disclosure.
Controls And Procedures
Other Information
PART III
Item 10 -
Item 11 -
Item 12 -
Item 13 -
Item 14 -
Directors, Executive Officers And Corporate Governance
Executive Compensation
Security Ownership Of Certain Beneficial Owners And Management And Related
Stockholder Matters
Certain Relationships And Related Transactions, And Director Independence
Principal Accountant Fees And Services
Item 15-
Exhibits And Financial Statement Schedules
PART IV
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PROFESSIONAL DIVERSITY NETWORK, INC.
PART I
Unless we specify otherwise, all references in this annual report on Form 10-K (the “Annual Report”) to the “Company,” “we,” “
our ,” and “ us ” refer to Professional Diversity Network, Inc. and its consolidated subsidiaries.
ITEM 1 - BUSINESS
Overview
The Company is a dynamic operator of professional networks with a focus on diversity. We use the term “diversity” (or “diverse”)
to describe communities, or “affinities,” that are distinct based on a wide array of criteria which may change from time to time, including
ethnic, national, cultural, racial, religious or gender classification. We serve a variety of such communities, including Women, Hispanic-
Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, and Lesbian, Gay, Bisexual and Transgender
(LGBT). Our goal is (i) to assist our registered users and members in their efforts to connect with like-minded individuals, identify career
opportunities within the network and (ii) connect members with prospective employers while helping the employers address their workforce
diversity needs. We believe that the combination of our solutions allows us to approach recruiting and professional networking in a unique
way and thus create enhanced value for our members and clients.
Our Strategy
Our strategy encompasses the following key elements:
· Grow and diversify our member and client base;
· Maximize revenue through synergies among the segments;
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Launch new products and services;
Streamline infrastructure to capture efficiency; and
Consolidate the online diversity recruitment market and maximize shareholder value through strategic acquisitions and organic
growth.
Industry Overview
Ninety-four companies in the Fortune 100 feature diversity hiring on their online career centers. The online diversity recruitment
market is highly fragmented and is characterized by the following trends:
·
Acceptance and Growth of Online Recruitment and Advertisement. Businesses now recognize and strive to take advantage of
the socialization of the Internet for recruitment and for brand management, marketing and advertising. Results of the Jobvite
Recruiter Nation Survey 2015, Jobvite, Inc., an online professional network, indicate that 92% of recruiters use online social
networking tools for recruitment and 56% have successfully hired through an online social networking website. The market
for advertising on online social networks in the United States is also expected to continue to grow rapidly. According to
Statista Inc., a leading online statistics company, the advertising revenue of social networks worldwide amounted to $25.1
billion in 2015 and is projected to grow to $41 billion by 2017.
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Regulatory Environment Favorable to Promoting Diversity in the Workplace. In August 2011, President Obama signed
Executive Order 13583 to establish a coordinated government-wide initiative to promote diversity and inclusion in the federal
workforce. This Executive Order requires companies considering contracting with the federal government to be prepared to
demonstrate the diversity of their workforce. Certain companies that have federal contracts are subject to this Executive
Order. In the public sector, the Dodd–Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”)
mandated that each of the eight U.S. financial agencies, including the Department of the Treasury, the Securities and
Exchange Commission, the Federal Deposit Insurance Corporation and the Office of the Comptroller of the Currency, and
twelve Federal Reserve banks create Offices of Minority and Women Inclusion (“OMWI”) to be responsible for all agency
matters relating to diversity in management, employment and business activities. The OMWI monitor diversity within their
ranks as well as within the pool of contractors who provide goods and services to the government. Previously, the Federal
Reserve system and some of the agencies were essentially exempt from contract diversity efforts.
· Growing Ethnic Diversity of the U.S. Population and Labor Force. Multicultural groups are the fastest growing segment of
the U.S. population. Hispanics, African-Americans, Asian-Americans, and all other multiculturals were estimated by the U.S.
Census Bureau to make up 38% of the U.S. population in 2014, with census projections showing that multicultural
populations will become a numeric majority by 2044. According to the U.S. Census Bureau, 2014 National Projections,
multicultural population is expected to increase 95% between 2014 and 2060. In sheer numbers, Hispanic-Americans are
expected to experience the most growth among diversity groups, growing from 17% of the total population in 2014 to 29% by
2060. African-American population is expected to increase from 14% in 2014 to 18% in 2060, and Asian-American
population from 6% in 2014 to 12% in 2060. Not surprisingly, diversity recruitment is increasingly becoming a common, if
not standard, business practice by major employers. According to the Current Population Survey conducted by the Bureau of
Census for the Bureau of Labor Statistics, of the 2015 annual average of approximately 149 million employees nationwide,
approximately 47% were women and approximately 34% were Hispanic, African American or Asian American. According to
a job report on private sector hiring published by the U.S. Equal Employment Opportunity Commission in July 2015, the
percentage of minority employment in the U.S. compared to overall employment grew from 11% in 1966 to 37% in 2014. In
the U.S., Hispanic-Americans had the fastest growth rate in the U.S. private sector, with employment of Hispanic-Americans
increasing from 2.5% to 13.9% between 1966 and 2013. The share of the labor force that is Hispanic-American is projected
to increase from 16.3% in 2014 to 19.8% in 2024, according to the Bureau of Labor Statistics.
· Demographic Trend Toward Women’s Career Advancement. According to the U.S. Bureau of Labor Statistics, there were
over 74 million women 16 years old and over in the workforce as of January 2016. The number of women in the labor force is
expected to increase to 77.2 million by 2024. In 2015, women accounted for 52% of all workers employed in management,
professional, and related occupations. According to the Current Population Survey conducted by the Bureau of Census for
the Bureau of Labor Statistics, in 2015 women also made up the majority of healthcare support occupations (87.6%) and
healthcare practitioners and technical occupations (75.1%), the occupations expected to grow most rapidly between 2014 and
2024.
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Rising Spending Power of Diverse Population. According to Nielsen N.V., a global consumer research company, U.S.
multicultural buying power is growing at an exponential rate versus total U.S. consumers, increasing from $661 billion in 1990
to $3.4 trillion in 2014. This represents a percentage increase of 415%, which more than doubled the total U.S. buying power
increase of 204%. The spending power of diverse groups is expected to continue to grow in the U.S., with the Hispanic
market being the fastest growing according to the 2014 Multicultural Economy Report from the Selig Center for Economic
Growth at The University of Georgia Terry College of Business (the “Selig Center”). The Selig Center estimates that by
2019 Hispanics will account for 10.6% of total U.S. buying power.
Increasing Socialization of the Internet. The Internet has revolutionized how information is created and communicated - a
wealth of information is readily accessible by browsing the Internet anonymously. However, we believe the social aspect of
the Internet is emerging as an increasingly powerful influence on our lives. While an individual’s interpersonal connections
traditionally have not been visible to others, social and professional networking websites enable members to share, and
thereby unlock, the value of their connections by making them visible. Today, personal connections and other information,
such as online social and professional networking websites, are increasingly becoming a powerful tool for a growing
population of users to connect with one another.
Our Solutions
We operate in three business segments: (i) Professional Diversity Network (“PDN Network”), which includes online professional
networking communities with career resources tailored to the needs of various diverse cultural groups, (ii) National Association of
Professional Women (“NAPW Network”), a women-only professional networking organization, and (iii) Noble Voice operations (“Noble
Voice”), a career consultation and lead generation service. In 2015, our PDN Network, NAPW Network and Noble Voice businesses
represented 8.8%, 66.6% and 24.6% of our revenues, respectively.
For financial information about our operating segments please see Note 16 of our Consolidated Financial Statements included in
this Annual Report.
PDN Network
Recruitment Solutions. The PDN Network consists of several online professional networking communities dedicated to serving
diverse professionals in the United States and employers seeking to hire diverse talent. We use the word “professional” to describe any
person interested in the Company’s websites presumably for the purpose of career advancement or related benefits offered by the Company,
whether or not such person is employed and regardless of the level of education or skills possessed by such person. Our networking
communities harness our relationship recruitment methodology to facilitate and empower professional networking within common
affinities. We believe that those within a common affinity often are more aggressive in helping others within their affinity progress
professionally. We operate these relationship recruitment affinity groups within the following sectors: Women, Hispanic-Americans,
African-Americans, Asian-Americans, Disabled, Military Professionals, Lesbians, Gay, Bisexual and Transgender (LGBT), and Students and
Graduates seeking to transition from education to career.
As of December 31, 2015, the Company had approximately 7,485,000 registered users. We use the term “registered user” to
describe a consumer who has affirmatively visited one of our properties, opted into an affinity group and provided us with demographic or
contact information enabling us to match them with employers and/or jobs. We expect that continued registered user growth of the PDN
Network will enable us to further develop our list of online professional diversity networking and career placement solutions. We currently
provide access to our PDN Network websites to registered users at no cost. We intend to introduce a premium paid membership across the
PDN Network, similar to the premium paid membership currently offered by the NAPW Network. Merger with NAPW, Inc. in September
2014 (the “Merger”) allowed us to expand our talent pool by adding engaged professional women. The same Hire AdvantEdge product that
creates value for members by matching them with employers in a high touch manner provides employers with a very desirable candidate in
an efficient, resourced and qualified manner.
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We offer to large and medium employers seeking to diversify their employment ranks, and to third party recruiters (i) real-time
solutions that deliver diverse talent, (ii) advertising and promotion of their job opportunities to our networks of diverse professionals and (iii)
assistance with posting their job opportunities to career agencies in a manner compliant with the regulations and requirements of the Equal
Employment Opportunity Office of Federal Contract Compliance Program (“OFCCP”), including those of state and local governments. Our
recruitment advertising solutions promote hiring and retention success by providing job seekers with information that we believe allows them
to look beyond a corporate brand, deeper into employers’ core values. We use sophisticated technology to deliver recruitment advertising
using Internet banner ads and email marketing targeted by geography and occupation, based upon data from our audiences’ profiles and job
searches on our websites. As of December 31, 2015, we had over 440 companies utilizing our products and services.
Networking Events. In addition to online networking, our registered users can participate in a number of local and national events
held across the United States, including monthly NAPW local chapter meetings, business expos, charitable events and other events
developed specifically to facilitate face-to-face networking with other professionals. In 2015, we held over 20 Career Networking
Conferences, including NAPW’s three-city National Networking Summit Series and two online career fairs for veterans and their spouses.
We schedule NAPW Network events after PDN Career Networking Conferences in order to create opportunities for employers participating
in the PDN Network events to receive exposure to more candidates. In addition, we derive new members for both our PDN Network
affinities and NAPW Network membership roll from participation in the events, promote retention among paying NAPW Network members
and derive goodwill and positive publicity for our corporate brands.
Hire AdvantEdge. In early 2015, we launched the new Hire AdvantEdge product which allows us to sell the qualified candidate
lead referral to employers via an e-commerce model. Hire AdvantEdge is a data-driven product, which matches registered users with jobs
offered by our employment partners, qualifies those registered users for our partners’ jobs, secures an indication of interest, and directly
provides our partner with the registered user’s information or submits an application on behalf of the registered user to our partner’s
recruitment system. This allows us to deliver to recruiters qualified candidates in an efficient manner with very little lag in time. Hire
AdvantEdge was made possible by the combination of Noble Voice’s current interaction with job seekers, its technology and Professional
Diversity Network’s relationships with employers who desire to recruit qualified diverse talent. The PDN Network Hire AdvantEdge
product delivers enhanced membership value to those registered users seeking to reenter the workforce or to upgrade their professional
employment condition. This benefit comes at no additional cost to members, reinforcing the membership value proposition and creating
long-term value. In 2016, we plan to enhance the Hire AdvantEdge product with a licensed recruitment platform, a cloud based software
system that will access Hire AdvantEdge from our business partners’ desktops. This Hire AdvantEdge license will enable recruiters to post
jobs directly and to search the PDN Network database. They will also be able to enhance their recruitment opportunities with both an
assessment and the ability to process applicants through their internal applicant tracking systems.
PDN(Hired). During 2015 we also launched our PDN(Hired) product, which uses matching and targeting technology to match
members with our partners on a renewing license basis, designed to provide the Company with increasing residual income as we add new
partners and sell additional licenses. Though in its early stages, the PDN(Hired) product is a significant step towards increasing online sales
in a scalable and residual manner.
NAPW Network
The NAPW Network is a professional networking organization for women, with approximately 850,000 paid and unpaid members
as of December 31, 2015. We use the term “member” to describe a consumer who has viewed our marketing material, opted into
membership with the NAPW Network, provided demographic information and engaged in an onboarding call with a membership
coordinator. We believe NAPW Network is the most prominent women-only professional networking organization in the United
States. Members of the NAPW Network enjoy a wealth of resources dedicated to developing their professional networks, furthering their
education and skills and promoting their businesses and career accomplishments. We acquired the NAPW Network in September 2014
through a merger of NAPW, Inc., a New York corporation (“Old NAPW”) with and into NAPW Merger Sub, Inc., a Delaware corporation
and our wholly-owned subsidiary (the “Merger Sub”). Pursuant to an Agreement and Plan of Merger, between the Merger Sub, the Old
NAPW and Matthew B. Proman, the sole shareholder of Old NAPW, dated July 11, 2014 (the “Merger Agreement”), upon the closing of
the Merger, the Old NAPW ceased to exist and the Merger Sub continued as the surviving corporation and was renamed “NAPW, Inc.”
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We provide NAPW Network members with opportunities to network and develop valuable business relationships with other
professionals through NAPW’s website, as well as at events hosted at nearly 200 local chapters across the United States. PDN Network
products and services are being deployed to provide enhanced value to the NAPW membership experience, which we believe will be an
important component in increasing both the number of new memberships and renewals of existing memberships.
Professional Identity Management. Through the NAPW Network website, NAPW Network members are able to create, manage
and share their professional identity online and promote themselves and their businesses. NAPW Network members can also promote their
career achievements and their businesses through placement on the NAPW Network website’s home page, in proprietary press releases, in
the online Member Marketplace and in monthly newsletter publications. In addition, the PDN Network provides members with direct access
to employers seeking to hire professional women at a high level of connectivity and efficiency. The Merger has enabled us to match
members with our employment partners and then converse with the member to confirm such member’s desire to take the position to which
we matched them, confirm that member is qualified for the position and directly notify the employer about a member that we have qualified
and confirmed has competed an application within the employer’s recruitment system. In addition to Hire AdvantEdge and PDN(Hired),
PDN Network provides alternative values to NAPW Network members who are employed or are seeking employment, including, but not
limited to, our patented resume optimizing service (Resunate), our semantic search job alerts and a new professional networking platform
based upon PDN Network’s core networking technology. For those members who are self-employed, PDN Network has launched a “NAPW
Certified Women-Owned Business” program that includes an online marketplace for companies to source services from an NAPW Certified
Women-Owned Business.
Networking Events. Historically, NAPW Network’s offline networking opportunities included monthly local chapter events and a
National Networking Conference NAPW sponsored. In 2015, we sponsored a three-city National Networking Summit Series, with events in
Chicago and Los Angeles and a New York event. Additionally, the Company held more than 20 other professional networking events
nationwide, in conjunction with PDN Network’s Career Networking Conferences. In the next few years, we expect to continue to leverage
the existing PDN Network events platform to host NAPW networking events in major markets around the nation. Because PDN Network
networking career events are already being conducted we have the ability to add an additional event for NAPW at the same venue, one hour
after the PDN Network event ends, at a substantially lower cost compared to hosting a stand-alone NAPW event. Employers who sponsor
the PDN Network career networking events will have the opportunity to participate in the NAPW event and meet with members to discuss
employment opportunities in what we believe is an inviting and upscale networking environment. We believe that providing the opportunity
for NAPW Registered Users to meet, outside of the monthly local chapter events and the single national event, will add value to all NAPW
Registered Users through allowing them to attend any or all of our PDN Network events. Non-members may also attend, subject to certain
restrictions.
Access to Knowledge. In addition to networking and promotional opportunities, NAPW Network also provides to its members the
ability to further develop their skills and expand their knowledge base through monthly newsletters, online and in-person seminars, webinars
and certification courses.
Upgraded Memberships and Ancillary Products. Upgraded packages include the VIP membership, which includes additional
promotional and publicity tools as well as free access for the member and a guest to the National Networking Summits and continuing
education programs; the press release package, which provides members with the opportunity to work with professional writers to publish
personalized press releases and thereby secure valuable online presence; and the registry product, which allows members to create a durable,
historical record chronicling their career achievements.
Partner Discounts. We also offer to NAPW Network members exclusive discounts on third-party products and services.
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Noble Voice
The Noble Voice call centers qualify callers for real-time job placement. The Noble Voice division typically conducts over 25,000
career consultations per week. We monetize these consultations by using proprietary technology to drive inexpensive online traffic to our
offline call centers and generating value-added leads, which we sell to strategic partners who provide continuing education and career
services. Noble Voice maintains a sophisticated Customer Relations Management database and interface (“CRM”) and marketing controls,
and is able to efficiently manage the number of consultations to match demand. We have leveraged Noble Voice’s technology to roll out our
Hire AdvantEdge product and an upgraded CRM for use by the NAPW Network across all aspects of its operations. Noble Voice’s
technology also allowed us to improve our methods of communication for lead-generation, deliver upgraded benefits to our NAPW Network
members, PDN Network registered users and our clients through their client portal, launch NAPW Network’s new website, drive a
significant increase in web traffic and time on site and greatly increase the rate of new user registrations on our online properties.
We acquired the assets that now constitute Noble Voice from Global Outreach Ventures, Inc. (“Global Outreach”), a career
consultation company in November 2014. The acquired assets consisted of two subsidiaries, Noble Voice LLC and Compliant Lead LLC,
which together employ approximately 200 full and part-time employees located in Darien, Illinois. As the result of the acquisition, Noble
Voice LLC and Compliant Lead LLC became wholly-owned subsidiaries of the Company, and the Company issued 300,000 shares to the
owners of Global Outreach and paid a promissory note in the amount of $1,294,753 during the 12 months following acquisition based upon
collected accounts receivable and assumed accounts payable included among these assets.
Sales, Marketing and Customer Support
Sales and Marketing
We sell NAPW Network membership subscriptions offline through our NAPW Network sales force, which currently includes 57
sales professionals. We developed a secure, work-from-home technology along with a training and supervision platform aimed at reducing
the overhead costs, increasing per-representative profitability, and offering our sales professionals flexible working arrangements. We
currently have 10 sales representatives selling upgraded memberships and ancillary products. We believe that we maintained high visibility
for the NAPW Network during 2015 through its 1.3 billion advertisements served online, in-person impressions through its live networking
activities and interactions via its online properties and social media accounts.
Our sales resources for recruitment and recruitment advertising products and services include a sales force, third-party strategic
partners who deliver employers with demand for our products, and technology, which facilitates e-commerce transactions. We market
directly to employers and third-party recruiters. Our sales team uses a combination of telephone, email and face-to-face marketing, including
personal visits to companies or their recruitment agencies, as well as appearances at industry and trade group events where diversity
recruitment recruiters are in attendance. We have also formed strategic alliances with parties who are able to help extend our organic reach.
In addition, we are developing purely online marketing channels to bring recruiters to us in bulk and use products based on a matching and
targeting technology to facilitate sales. Our recruitment and recruitment advertising sales force is divided between three groups: (i) the
“table-setters,” who are responsible for setting up first meetings with prospect companies, (ii) the career sales professionals, who conduct the
first meeting and mature the conversation to a successful conclusion, and (iii) sales professionals who provide ongoing account management
and are responsible for successful client renewals. We have specialty units within our sales force dedicated to serving: (i) federal, state and
local governments and companies and contractors who serve these governmental entities, (ii) small and medium sized businesses as defined
by companies with less than 2,500 employees and (iii) large enterprises with greater than 2,500 employees.
Customer Support, Compliance and Testing
In addition to our sales professionals, we also employ support teams to provide customer support, compliance and testing. Our
customer support teams, located in our Garden City, NY and Darien, IL offices, work together to improve engagement with our members and
to ensure a high degree of member satisfaction and retention. Our compliance team focuses on ensuring the integrity of the NAPW Network
sales process. The team works closely with customer support and sales management to ensure that sales are conducted in an ethical manner
and to identify sales representatives who would benefit from enhanced training. Our testing team consists of representatives who work with
our Development and Executive teams to identify new lead-generation, sales and membership product opportunities, and to test those as well
as new approaches to our current sales.
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Our Strengths
We believe the following elements give us a competitive advantage to accomplish our mission:
· Dedicated Focus on Diverse Professionals. Our focus on providing career opportunities for diverse professionals differentiates us
from other online social networking websites, such as Facebook. We believe our websites have a distinctly career-oriented feel
and utility when compared with other online social networking websites. We believe that users prefer to manage their professional
and social identities and contacts separately. While other online professional networking websites, such as LinkedIn, also have a
professional focus, we are singularly focused on diverse professionals in the United States. We believe that we communicate
effectively with each of our diverse communities and create environments that harness a natural affinity among members of
common culture, ethnicity, gender, orientation, nationality and experience to stimulate increased member trust, networking and
engagement.
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Platform That Harnesses the Power of Web Socialization. We believe that our membership base will continue to grow and that
our platform will be an increasingly powerful tool that enables our members to leverage their connections and shared information
for the collective benefit of all of the participants on our platform. We believe that we are the first online professional network to
focus on the diversity recruitment sector.
Relationships with Strategic Partners. We believe that our relationships with strategic partners are difficult to replicate and give
us a competitive advantage in the networking opportunities, career tools and resources we can offer to our members, as well as the
diverse audiences we can access for employers and advertisers.
Relationships with Professional Organizations. Our team has experience working with multicultural professional
organizations. We partner with a number of leading minority professional organizations, including:
- National Urban League;
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Latinos in Information Science and Technology (LISTA);
- National Association of Hispanic Journalists (NAHJ);
- National Association for the Advancement of Colored People (NAACP);
- Women in Biology; and
- National Hispanic Sales Network.
Customized Technology Platform. Our technology platform has been custom-designed and built to facilitate networking
engagement, job searching, real-time job qualification and matching, and text-based communications.
We believe that the following elements give us a competitive advantage with respect to the NAPW Network:
Exclusive Focus on Professional Women. As a result of NAPW Network’s exclusive focus on professional women, we believe
that through NAPW Network we provide a unique, secure and less intimidating environment within which our members can
successfully network and establish new and lasting business relationships.
Attractive Industry Demographic Trends. Favorable demographic trends regarding women’s participation in the labor force will
further the growth in NAPW Network’s membership base and we have first-mover advantage with respect to generalized
professional networking for women.
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Large, growing and diverse national membership base . We believe that NAPW Network is the largest women-only networking
organization in the United States by number of members, with approximately 850,000 members located in all 50 states, Puerto
Rico and the U.S. Virgin Islands. The membership base of the NAPW Network is diverse in terms of ethnicity, age, income,
experience, industry and occupation. It includes members from small and large corporations, as well as entrepreneurs and business
owners. We believe the diversity of the NAPW Network membership base is a key component of its value.
Comprehensive Product and Service Offerings to Deliver Value to Members. We believe that our comprehensive product
offerings provide women valuable tools to help them advance their careers and expand their businesses. Through networking
opportunities online and at local chapter events in their communities, regional events and the NAPW Network national Networking
Conference, discounts provided on seminars, webinars and educational certification courses, and opportunities to promote
themselves and their businesses, NAPW members are provided the opportunities and tools for their professional development.
Business Model with Efficient Member Acquisition and Recurring Cash Flow . We believe that NAPW Network’s direct
marketing lead generation efforts, which utilize both direct mail and digital strategies, are among the most efficient in the industry
as measured by our internal response and click-through rates. This efficiency, combined with our effective call center operations,
results in what we believe to be our market leading members acquisition process and direct variable contribution. Further, NAPW
Network memberships renew annually, providing a valuable recurring stream of cash flow.
Strategic Alliances
We consider our partner alliances to be a key value to our clients because it enables us to expand our job distribution and outreach
efforts. We continue to expand our relationships with key strategic partners that we believe are valuable to our core clients. We currently
maintain relationships with the following key strategic partner organizations:
·
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Black Data Processing Association;
Black Sales Journal;
· DisabledPersons.com, a leading not-for-profit organization serving employment needs of people with disabilities;
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Ebony Magazine;
The Grio and the National Association of Women MBAs;
· Hispanic Alliance for Career Enhancement;
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Illinois Hispanic Nursing Association;
IT Diversity Careers;
Leave No Veteran Behind;
· National Able Veterans Exchange;
· National Association of African Americans in Human Resources;
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The National Association for the Advancement of Colored People (NAACP);
The National Urban League;
· VetJobs;
· Wall Street Warfighters; and
· Women in Biology.
8
Operations
Our headquarters is located in Chicago, Illinois, and houses our CEO and CFO, as well as many of our sales, marketing and IT
personnel. We also have an office in Minnetonka, MN where our telesales team for our Events business is located. Websites for the PDN
Network are hosted by Engine Yard based in San Francisco, California. Engine Yard provides a robust and easy platform for our hosting
needs, allowing us to scale up resources to meet our peak needs. It also allows us to quickly and easily deploy website updates. Our
websites have backup and contingency plans in place in the event that an unexpected circumstance occurs.
Membership service operations for the NAPW Network are located in Garden City, New York. NAPW Network’s publication
operations are also based in Garden City, New York.
Noble Voice maintains a call center and has telesales agents in Darien, Illinois.
Intellectual Property
To protect our intellectual property rights, we rely on a combination of federal, state and common law rights, as well as contractual
restrictions. We rely on trade secret, copyright and trademark rights to protect our intellectual property. We pursue the registration of our
domain names and trademarks in the United States. Our registered trademarks in the United States include the “iHispano” mark with
stylized logo, the “Black Career Network” mark with stylized logo, the “Professional Diversity Network” mark with our tagline “the power
of millions for the benefit of one,” the name “National Association of Professional Women” and “NAPW,” and the taglines “Power to Be
You,” and “Endless Opportunities,” as well as others. We also own the copyrights to certain articles in NAPW publications. We strive to
exert control over access to our intellectual property and customized technology by entering into confidentiality and invention assignment
agreements with our employees and contractors and confidentiality agreements with third parties in the ordinary course of our business.
Our efforts to protect our proprietary rights may not be successful. Any significant impairment of our intellectual property rights
could adversely impact our business or our ability to compete. In addition, protecting our intellectual property rights is costly and time-
consuming. Any unauthorized disclosure or use of our intellectual property could make it more expensive to do business and adversely
affect our operating results.
Other companies in the Internet, social media, technology and other industries own patents, copyrights and trademarks, and we
expect that from time to time they may request license agreements, threaten litigation or file suits against us for alleged infringements or
other violations of intellectual property rights.
Competition
We face significant competition in all aspects of our business. Specifically, with respect to our members and our recruitment
consumer advertising and marketing solutions, we compete with existing general market online professional networking websites, such as
LinkedIn and Monster Worldwide, Inc., as well as ethnic minority focused social networking websites, such as Black Planet and MiGente,
and other companies such as Facebook, Google, Microsoft and Twitter that are developing or could develop competing solutions. We also
generally compete with online and offline enterprises, including newspapers, television and direct mail marketers that generate revenue from
recruiters, advertisers and marketers, and professional organizations. With respect to our hiring solutions, we also compete with traditional
online recruiting companies such as Career Builder, talent management companies such as Taleo, and traditional recruiting firms.
Larger, more well-established companies may focus on professional networking and could directly compete with us. Other
companies might also launch new competing services that we do not offer. Nevertheless, we believe that our focus on diverse online
professional networking communities and the number of registered users or members, as the case may be, overall and within each affinity
that we serve, are competitive strengths in our market.
9
Government Regulation
We are subject to a number of federal, state and foreign laws and regulations that affect companies conducting business on the
Internet. These laws are still evolving and could be amended or interpreted in ways that could be detrimental to our business. In the United
States and abroad, laws relating to the liability of providers of online services for activities of their users and other third parties are currently
being tested by a number of claims, including actions based on invasion of privacy and other torts, unfair competition, copyright and
trademark infringement and other theories based on the nature and content of the materials searched, the advertisements posted or the content
provided by users. Any court ruling or other governmental action that imposes liability on providers of online services for the activities of
their users and other third parties could materially harm our business. In addition, rising concern about the use of social networking
technologies for illegal conduct, such as the unauthorized dissemination of national security information, money laundering or supporting
terrorist activities may in the future produce legislation or other governmental action that could require changes to our products or services,
restrict or impose additional costs upon the conduct of our business or cause users to abandon material aspects of our service.
In the area of information security and data protection, many states have passed laws requiring notification to users when there is a
security incident, or security breach for personal data, or requiring the adoption of minimum information security standards that are often
unclear and difficult to implement. The costs of compliance with these laws are significant and may increase in the future. Further, we may
be subject to significant liabilities if we fail to comply with these laws.
We are also subject to federal, state and foreign laws regarding privacy and protection of member data. We post on our websites
our privacy policy and terms of use. Compliance with privacy-related laws may be costly. However, any failure by us to comply with our
privacy policy or privacy-related laws could result in proceedings against us by governmental authorities or private parties, which could be
detrimental to our business. Further, any failure by us to protect our members’ privacy and data could result in a loss of member confidence
in us and ultimately in a loss of members and customers, which could adversely affect our business.
Because our services are accessible worldwide, certain foreign jurisdictions may claim that we are required to comply with their
laws, including in jurisdictions where we have no local entity, employees or infrastructure.
Our direct marketing operations with respect to the NAPW Network are subject to various federal and state “do not call” list
requirements. The Federal Trade Commission has created a national “do not call” registry. Under these federal regulations, consumers may
have their phone numbers added to the national “do not call” registry. Generally, we are prohibited from calling anyone on that registry. In
September 2003, telemarketers were granted access to the registry and are now required to compare their call lists against the national “do
not call” registry at least once every 31 days. Telemarketers are required to pay a fee to access the registry. Enforcement of the “do not call”
provisions began in late 2003, and the rule provides for fines of up to $16,000 per violation and other possible penalties. These rules may be
construed to limit our ability to market our products and services to new customers. Further, we may incur penalties if we do not conduct
our telemarketing activities in compliance with these rules.
Our opt-in process with respect to Noble Voice is governed by the provisions of the Telephone Consumer Protection Act of 1991
(“TCPA”) and other federal and state laws and regulations. Under these regulations, certain types of telephone solicitations are restricted
and consumers must affirmatively opt in to being contacted by various methods including automated dialing systems and via text
messaging. The TCPA provides for a private right of action against companies that violate its provisions, and allows consumers to sue for up
to $1,500 per violation. These regulations may be construed to limit our ability to market our products and services to new
customers. Further, we may incur penalties if we do not conduct our opt-in process in compliance with these rules.
Seasonality
Our quarterly operating results are affected by the seasonality of employers’ businesses. Historically, demand for employment
hiring is lower during the first quarter and typically increases during the remainder of the year.
Employees
As of December 31, 2015, we had a total of 355 employees, of which 182 were full time employees. We also regularly engage
independent contractors to perform various services. None of our employees are covered by a collective bargaining agreement. We believe
that we have good relationships with our employees.
10
Corporate History
We were incorporated in Illinois in October 2003 under the name of IH Acquisition, LLC and changed our name to iHispano.com
LLC in February 2004. In 2007, we changed our business platform and implemented technology to become the operator of communities of
professional networking sites for diverse professionals. In March 2012, we changed our name to Professional Diversity Network, LLC. In
March 2013, we completed our initial public offering and converted from an LLC into a Delaware corporation. Our principal executive
offices are located at 801 W. Adams Street, Suite 600, Chicago, Illinois, 60607 and our telephone number is (312) 614-0950. Our website
address is www.prodivnet.com. References to our website addressed in this report are provided as a convenience and do not constitute, and
should not be viewed as an incorporation by reference of the information contained on, or available through, the website. Therefore, such
information should not be considered part of this report.
ITEM 1A - RISK FACTORS
Investing in our common stock involves a high degree of risk. You should carefully consider the risks and uncertainties described
below, together with all of the other information in this Annual Report, including our consolidated financial statements and related notes,
before making an investment in our common stock. If any of the following risks are realized, our business, results of operations, cash flows
and financial condition could be materially and adversely affected. In that event, the market price of our common stock could decline, and
you may lose all or part of your investment.
Risks Related to Our Business and Financial Condition
We have incurred net losses, our liquidity has been significantly reduced and we could continue to incur losses and negative cash flow in
the future.
We recorded net loss of approximately $35.8 million for the year ended December 31, 2015 and $3.7 million for the year ended
December 31, 2014. Although our revenue grew from $11.6 million to $38.6 million during 2015, our costs and expenses also increased
from $17.2 million to $72.5 million, and as a result our losses from operations increased from $5.6 million to $33.9 million during 2015,
which included $25.1 million of impairment expense. In addition, we used $6.2 million in cash flow from operations during the year ended
December 31, 2015. We will need to generate increased revenues and/or substantially cut costs to achieve profitability and positive cash
flow from operations. Despite our efforts, including our cost-cutting program, we may not achieve profitability or positive cash flow in the
future, and even if we do, we may not be able to sustain being profitable.
The continuation of our business depends upon additional financial support, and if we are unable to borrow under our Credit
Agreement, we may not be able to obtain other financing on terms satisfactory to us, when necessary or at all, which could materially
and adversely affect our business and results of operations.
Based on the fact that we used $6.2 million in cash flow from operations during the year ended December 31, 2015, the
continuation of our business is dependent upon additional financial support. On March 30, 2016, we entered into a Master Credit Facility
Agreement (the “Credit Agreement”) with White Winston Select Asset Funds, LLC (“White Winston”). The Credit Agreement provides
for a revolving credit facility (the “Facility”) in the principal amount up to the lesser of $5,000,000 or 75% of the outstanding balance of
eligible customer receivables. Borrowings under the Credit Agreement bear interest at 8% per annum. We expect to close the transaction in
April 2016 upon receipt of required regulatory approvals.
Upon closing of the Credit Agreement we expect to borrow an aggregate amount of $2,000,000 under the Credit Agreement. Our
ability to borrow additional amounts under the Credit Agreement will be dependent on us having sufficient eligible customer receivables. If
we are unable to borrow under the Credit Agreement, based on our current financial condition, we may not be able to obtain other financing
on the terms satisfactory to us, when necessary, or at all. If we are unable to obtain third party financing, we will be required to pursue one
or more alternative strategies, such as seeking additional equity capital, reducing operations, or liquidating assets. Any such actions could
adversely affect our financial condition and the value of our common stock.
11
Substantially all of our consolidated assets will be pledged to secure our outstanding indebtedness under the Credit Agreement.
Our obligations under the Credit Agreement will be secured by a first priority lien in all our consolidated tangible and intangible
assets, including all receivables from the operations of our business and all of the outstanding ownership interests in each of the
Company’s direct and indirect subsidiaries. Upon closing, there will be $2,000,000 outstanding under our Credit Agreement. If an event
of default occurs under the Credit Agreement, the lender could declare our entire indebtedness under the Credit Agreement immediately
due and payable and, if we do not have sufficient funds to repay the indebtedness, liquidate our assets to pay off the amounts owed. If any
of our assets were to be liquidated, our business could be materially and adversely affected.
Restrictions in our revolving credit facility may limit our ability to take advantage of business, strategic or financing opportunities.
Our Credit Agreement contains restrictive covenants that, among other things and subject to certain exceptions, limit our ability
to:
·
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incur additional indebtedness;
create or permit liens on assets;
· make acquisitions;
·
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engage in mergers or consolidations;
enter into affiliate transactions; and
pay dividends or repurchase stock.
Compliance with these covenants may make it more difficult for us to obtain additional capital and to pursue business
opportunities, including potential acquisitions. In addition, the Credit Agreement contains a covenant requiring the Company to maintain
at the end of each semi-annual fiscal period commencing with the period ending December 31, 2016, a minimum current ratio (as defined
in the Credit Agreement) of not less than 1.4 to 1. Our ability to meet this financial ratio and comply with these covenants can be affected
by events beyond our control, and we may not be able to do so. If we breach any of the covenants under Credit Agreement and do not
obtain appropriate waivers, our outstanding indebtedness thereunder could be declared immediately due and payable.
White Winston may have significant influence over our business, including due to its right to designate three of nine nominees for
election to our Board of Directors, and White Winston’s interests may differ from the interests of our other stockholders.
Upon closing of the Credit Agreement, we will issue to White Winston (i) a warrant (the “Fixed $0.25 Warrant”) to purchase
up to 1,000,000 shares of our common stock with an exercise price of $0.25 per share, (ii) a warrant (the “Pro Rata Warrant”) to
purchase up to 1,750,000 shares of our common stock with an exercise price of $0.25 per share, and (iii) a warrant (the “Fixed $2.50
Warrant,” and together with the Fixed $0.25 Warrant and the Pro Rata Warrant, the “Warrants”) to purchase up to up to a 1,000,000
shares of our common stock with an exercise price of $2.50 per share, each exercisable for 5 years from the date of issuance. Upon closing
of the Credit Agreement and for so long as White Winston beneficially owns more than 10% of our outstanding common stock, White
Winston will have the right to designate three nominees for election to our Board of Directors. As a result, White Winston may have
significant influence over our business. White Winston’s interests may differ from the interests of our other stockholders.
Furthermore, White Winston will have a contractual right to maintain the percentage of its ownership in our Company.
Therefore, while other holders of our common stock would risk suffering dilution of their ownership interest in connection with a new
issuance of securities by us, White Winston would have the opportunity to avoid such dilution.
12
The NASDAQ Capital Market may delist our common stock from quotation on its exchange, which would to reduce the liquidity and
market price of our common stock.
In October 2015, we received a deficiency notice from NASDAQ stating that for the last 30 consecutive days we had not met the
minimum bid price requirement of $1.00 per share, as required by the NASDAQ Listing Rules. We have 180 calendar days, or until April
13, 2016, to regain compliance. If we fail to regain compliance by April 13, 2016, NASDAQ may afford us a second 180 calendar day
period to regain compliance provided that, on April 13, 2016, the Company meets the continued listing requirement for market value of
publicly held shares and all other initial NASDAQ listing standards, with the exception of the minimum bid price requirement. To be
eligible for the second compliance period, the Company would need to provide written notice to NASDAQ of its intention to cure the
deficiency during such period. We intend to provide to NASDAQ the written notice stating our intention to cure the deficiency during the
second compliance period. If we fail to regain compliance during the second compliance period, our common stock will be subject to
delisting by NASDAQ.
If NASDAQ delists our common stock from trading on its exchange, it would have a negative effect on the value of our common
stock and would impair your ability to sell or purchase our stock when you wish to do so. In case of delisting, we could also face significant
material adverse consequences including:
·
·
·
·
a limited availability of market quotations for our securities;
a determination that our common stock is a “penny stock” which will require brokers trading in our common stock to adhere
to more stringent rules and possibly result in a reduced level of trading activity in the secondary trading market for our
common stock;
a limited amount of news and analyst coverage for our company; and
a decreased ability to issue additional securities or obtain additional financing in the future.
The market for online professional networks is highly competitive, and if we are unable to compete effectively our sales and results of
operations will suffer.
We face significant competition in all aspects of our business, and we expect such competition to increase, particularly in the market
for online professional networks.
Our industry is rapidly evolving and is becoming increasingly competitive. Larger and more established online professional
networking companies, such as LinkedIn or Monster Worldwide, may focus on the online diversity professional networking market and
could directly compete with us. Rival companies or smaller companies, including application developers, could also launch new products
and services that could compete with us and gain market acceptance quickly. Individual employers have and may continue to create and
maintain their own network of diverse candidates.
We also expect that our existing competitors will focus on professional diversity recruiting . A number of these companies may
have greater resources than we do, which may enable them to compete more effectively. For example, our competitors with greater
resources may partner with wireless telecommunications carriers or other Internet service providers that may provide Internet users,
especially those that access the Internet through mobile devices, incentives to visit our competitors’ websites. Such tactics or similar tactics
could decrease the number of our visits, unique visitors and number of users and members, which would materially and adversely affect our
business, operating results and financial condition.
Additionally, users of online social networks, such as Facebook, may choose to use, or increase their use of, those networks for
professional purposes, which may result in those users decreasing or eliminating their use of our specialized online professional
network. Companies that currently do not focus on online professional diversity networking could also expand their focus to diversity
networking. LinkedIn may develop its own proprietary online diversity network and compete directly against us. To the extent LinkedIn
develops its own network or establishes alliances and relationships with others, our business, operating results and financial condition could
be materially harmed. Finally, other companies that provide content for professionals could develop more compelling offerings that compete
with us and adversely impact our ability to keep our members, attract new members or sell our solutions to customers.
13
If we do not continue to attract new members to the NAPW Network, or if existing NAPW Network members do not renew their
subscriptions, renew at lower levels or on less favorable terms, or fail to purchase additional offerings, we may not achieve our revenue
projections, and our operating results would be harmed.
In order to grow the NAPW Network, we must continually attract new members to the NAPW Network, sell additional product and
service offerings to existing NAPW Network members and reduce the level of non-renewals. Our ability to do so depends in large part on
the success of our sales and marketing efforts. We do not typically enter into long-term contracts with NAPW Network members, and even
when we do, the members can generally terminate their relationship with us. Further, unlike companies with different business models, the
nature of our product and service offerings is such that members may decide to terminate or not renew their agreements without causing
significant disruptions to their own businesses.
We must demonstrate to NAPW Network members that our product and service offerings provide them with access to an audience
of influential, affluent and highly-educated women. However, potential members may not be familiar with our product and service offerings
or may prefer other more traditional products and services for their professional advancement and networking needs. The rate at which we
expand the NAPW Network’s membership base or increase its members’ renewal rates may decline or fluctuate because of several factors,
including the prices of product and service offerings, the prices of products and services offered by competitors or reductions in their
professional advancement and networking spending levels due to macroeconomic or other factors and the efficacy and cost-effectiveness of
our offerings. If we do not attract new members to the NAPW Network or if NAPW Network members do not renew their agreements for
our product and service offerings, renew at lower levels or on less favorable terms or do not purchase additional offerings, our revenue may
grow more slowly than expected or decline.
Our revenue has been more volatile due to a loss of our two major customers in 2014, and if we are unable to replace the revenue from
those customers, our operating results will be materially and adversely affected.
Historically, our revenues were highly dependent on Apollo Education Group, Inc. (“Apollo Group”) and LinkedIn Corporation
(“LinkedIn”), our two former major customers. These customers in the aggregate accounted for 14.0% and 85.2% of our total revenues for
the years ended December 31, 2014 and 2013, respectively. Both Apollo Group and LinkedIn terminated their agreements with the Company
effective in 2014. Under our agreement with Apollo Group, we received a fixed monthly fee of $116,667 and under our agreement with
LinkedIn we received fixed quarterly payments of $500,000 per quarter. Following the termination of our agreements with Apollo Group
and LinkedIn, our revenues became more volatile because we became more dependent on our direct sales, monetizing Noble Voice career
consultations and NAPW Network membership fees for revenue, which are subject to variations unlike the fixed fees that we used to get
from LinkedIn and Apollo Group. It is uncertain when, and to what degree, we would be able to replace the revenues we had received from
LinkedIn and Apollo Group under the terminated agreements. Failure to replace the $500,000 per quarter and $116,667 per month decrease
in revenue we received from LinkedIn and Apollo Group, respectively, would materially and adversely affect our business and operating
results.
We may not be able to successfully identify and complete sufficient acquisitions to meet our growth strategy, and even if we are able to do
so, we may not realize the anticipated benefits of these acquisitions.
Part of our growth strategy is to acquire companies that we believe will add to and/or expand our service offerings.
Identifying suitable acquisition candidates can be difficult, time-consuming and costly, and we may not be able to identify suitable
candidates or complete acquisitions in a timely manner, on a cost-effective basis or at all. Even if we complete an acquisition, we may not
realize the anticipated benefits of such acquisition. Actual cost savings and synergies which may be achieved from an acquired entity may be
lower than expected and may take a longer time to achieve than we anticipate. Our acquisitions have previously required, and any similar
future transactions may also require, significant efforts and expenditures, in particular with respect to integrating the acquired business with
our historical business. For example, we now face significant challenges in consolidating the functions of the NAPW Network and Noble
Voice which we acquired in 2014 with our PDN Network. We may encounter unexpected difficulties, or incur unexpected costs, in
connection with acquisition activities and integration efforts, which include:
14
·
·
·
·
·
·
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·
conflicts and inconsistencies in information technology and infrastructures;
inconsistencies in standards, controls, procedures and policies, business cultures and compensation structures between us and an
acquired entity;
difficulties in the retention of existing customers and attraction of new customers;
overlap of users and members of an acquired entity and one of our websites;
difficulties in retaining key employees;
the identification and elimination of redundant and underperforming operations and assets;
diversion of management’s attention from ongoing business concerns;
the possibility of tax costs or inefficiencies associated with the integration of the operations; and
loss of customer goodwill.
If we fail to successfully complete the integration of an acquired entity, or to realize the anticipated benefits of the integration of an
acquired entity, or financial condition and results of operations could be materially and adversely affected.
We rely heavily on our information systems and if our access to this technology is impaired, or we fail to further develop our technology,
our business could be significantly harmed.
Our success depends in large part upon our ability to store, retrieve, process and manage substantial amounts of information,
including our database of our members. To achieve our strategic objectives and to remain competitive, we must continue to develop and
enhance our information systems. Our future success will depend on our ability to adapt to rapidly changing technologies, to adapt our
information systems to evolving industry standards and to improve the performance and reliability of our information systems. This may
require the acquisition of equipment and software and the development, either internally or through independent consultants, of new
proprietary software. Our inability to design, develop, implement and utilize, in a cost-effective manner, information systems that provide
the capabilities necessary for us to compete effectively would materially and adversely affect our business, financial condition and operating
results.
Our direct sales strategy, which requires personal interaction with employers and third party recruiters, may limit our ability to grow
recruitment revenue and recruitment advertising revenue.
As part of our strategy to market our products and services directly to employers and third party recruiters, we rely on our direct
sales force for recruitment revenue and recruitment advertising revenue. We currently employ professionals in sales, sales support and
marketing who are trained in selling our products and services. Since its creation in 2013, we have been optimizing the direct sales team and
refining the manner in which our products and services are sold. While the Company made progress in growing its direct sales, we have not
matured the sales force to the point of predictability, nor have we sold enough services to achieve profitability. There is no assurance that
our direct sales strategy we will yield sufficient recruitment revenue and recruitment advertising revenue in the future.
We may not timely and effectively scale and adapt our existing technology and network infrastructure to ensure that our websites are
accessible within an acceptable load time.
An element that is key to our continued growth is the ability of our members and other users that we work with to access any of our
websites within acceptable load times. We call this website performance. We have experienced, and may in the future experience, website
disruptions, outages and other performance problems due to a variety of factors, including infrastructure changes, human or software errors,
capacity constraints due to an overwhelming number of users accessing our websites simultaneously, and denial of service or fraud or
security attacks. In some instances, we may not be able to identify the cause or causes of these website performance problems within an
acceptable period of time.
15
If any of our websites are unavailable when users attempt to access it or do not load as quickly as users expect, users may seek other
websites to obtain the information or services for which they are looking, and may not return to our websites as often in the future, or at
all. This would negatively impact our ability to attract members and other users and increase engagement on our websites. To the extent
that we do not effectively address capacity constraints, upgrade our systems as needed and continually develop our technology and network
architecture to accommodate actual and anticipated changes in technology, our business, operating results and financial condition may be
materially and adversely affected.
Our systems are vulnerable to natural disasters, acts of terrorism and cyber-attacks.
Our systems are vulnerable to damage or interruption from catastrophic occurrences such as earthquakes, floods, fires, power loss,
telecommunication failures, terrorist attacks, cyber-attacks and similar events. For systems which are not based in cloud storage, we have
implemented a disaster recovery program, maintained by a third party vendor, which allows us to move production to a back-up data center
in the event of a catastrophe. Although this program is functional, it does not yet provide a real-time back-up data center, so if our primary
data center shuts down, there will be a period of time that such website will remain shut down while the transition to the back-up data center
takes place. Despite any precautions we may take, the occurrence of a natural disaster or other unanticipated problems at our hosting
facilities could result in lengthy interruptions in our services. Although we carry cyber security insurance our claims may exceed the
insurance coverage, and we may not be fully compensated by third party insurers in the event of service interruption or cyber-attack.
Furthermore, our business may never recover from such an event.
If our security measures are compromised, or if any of our websites are subject to attacks that degrade or deny the ability of members or
customers to access our solutions, members and customers may curtail or stop use of our solutions.
Our members provide us with information relevant to their professional networking and/or career-seeking experience with the
option of having their information become public or remain private. If we experience compromises to our security that result in website
performance or availability problems, the complete shutdown of our websites or the loss or unauthorized disclosure of confidential
information, our members may lose trust and confidence in us, and will use our websites less often or stop using our websites entirely.
Further, outside parties may attempt to fraudulently induce employees, members or customers to disclose sensitive information in order to
gain access to our information or our members’ or customers’ information. Because the methods used to obtain unauthorized access, disable
or degrade service, or sabotage systems change frequently, often are not recognized until launched against a target and may originate from
less regulated and remote areas around the world, we may be unable to proactively address these methods or to implement adequate
preventative measures. Any or all of these issues could negatively impact our ability to attract new members and increase engagement by
existing members, cause existing members to close their accounts or existing customers to cancel their contracts, subject us to lawsuits,
regulatory fines or other action or liability, thereby materially and adversely affecting our reputation, our business, operating results and
financial condition.
The widespread adoption of different smart phones, smart phone operating systems and mobile applications, or apps, could require us to
make substantial expenditures to modify or adapt our websites, applications and services.
The number of people who access the Internet through devices other than personal computers, including personal digital assistants,
smart phones and handheld tablets or computers, has increased dramatically in the past few years and we believe this number will continue to
increase. Each manufacturer or distributor of these devices may establish unique technical standards, and our services may not work or be
viewable on these devices as a result. Furthermore, as new devices and new platforms are continually released, it is difficult to predict the
problems we may encounter in developing versions of our services for use on these alternative devices and we may need to devote
significant resources to the creation, support and maintenance of such devices. Our websites are designed using responsive technology and
are built to provide a positive user experience on a user’s Internet device, whether a mobile phone, and tablet, laptop or personal
computer. If we are slow to develop products and technologies that are compatible with such devices, we might fail to capture a significant
share of an increasingly important portion of the market for our services.
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If Internet search engines’ methodologies are modified or our search result page rankings decline for other reasons, our member
engagement and number of members and users could decline.
We depend in part on various Internet search engines, such as Google, Bing and Yahoo!, to direct a significant amount of traffic to
our websites. Our ability to maintain the number of visitors directed to our websites is not entirely within our control. Our competitors’
search engine optimization (“SEO”) efforts may result in their websites receiving a higher search result page ranking than ours, or Internet
search engines could revise their methodologies in an attempt to improve their search results, which could adversely affect the placement of
our search result page ranking. If search engine companies modify their search algorithms in ways that are detrimental to our new user
growth or in ways that make it harder for our members to use our websites, or if our competitors’ SEO efforts are more successful than ours,
overall growth in our member base could slow, member engagement could decrease, and we could lose existing members. These
modifications may be prompted by search engine companies entering the online professional networking market or aligning with
competitors. Our websites have experienced fluctuations in search result rankings in the past, and we anticipate similar fluctuations in the
future. Any reduction in the number of users directed to our websites would materially harm our business and operating results. Our
platform includes connectivity across the social graph, including websites such as Facebook, Google+, LinkedIn and Twitter. If for any
reason these websites discontinue or alter their current open platform policy it could have a negative impact on our user experience and our
ability to compete in the same manner we do today.
Wireless communications providers may give their customers greater access to our competitors’ websites.
Wireless communications providers may provide users of mobile devices greater access to websites that compete with our websites
at more favorable rates or at faster download speeds. This could have a material adverse effect on the Company’s business, operating results
and financial condition. Creation of an unequal playing field in terms of Internet access could significantly benefit larger and better
capitalized companies competing with us.
The effect of significant declines in our ability to generate revenue may not be reflected in our short-term results of operations.
We recognize revenue from sales of our hiring solutions over the life of a contract (typically 12 months) beginning the first month
after the contract is signed. As a result, a significant portion of the revenue we report in each quarter is generated from agreements entered
into during previous quarters. In addition, we may be unable to adjust our fixed costs in response to reduced revenue. Accordingly, the
effect of significant declines in our ability to generate revenue may not be reflected in our short-term results of operations.
The reported number of our registered users is higher than the number of actual individual users, and a substantial majority of our visits
are generated by a minority of our users.
The reported number of members in our networks is higher than the number of actual individual members because some members
have multiple registrations, other members have died or become incapacitated, and others may have registered under fictitious names. Given
the challenges inherent in identifying these accounts, we do not have a reliable system to accurately identify the number of actual members,
and thus we rely on the number of members as our measure of the size of our networks. Further, a substantial majority of our members do
not visit our websites on a monthly basis, and a substantial majority of our visits are generated by a minority of our members and users. If
the number of our actual members does not meet our expectations or we are unable to increase the breadth and frequency of our visiting
members, then our business may not grow as fast as we expect, which would materially and adversely affect our business, operating results
and financial condition.
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The existing global economic and financial market environment has had, and may continue to have, a negative effect on our business
and operations.
Demand for our services is sensitive to changes in the level of economic activity. Many companies hire fewer employees when
economic activity is slow. Since the financial crisis in 2008, unemployment in the U.S. had increased and hiring activity had been
limited. Although the economy has begun to recover and unemployment in the U.S. has improved, if the economy does not continue to
recover or worsens, or unemployment returns to high levels, demand for our services and our revenue may be reduced. In addition, lower
demand for our services may lead to lower prices for our services. The volatility in global financial markets may also limit our ability to
access the capital markets at a time when we would like, or need, to raise capital, which could have an impact on our ability to react to
changing economic and business conditions. Accordingly, if the economy does not fully recover or worsens, our business, results of
operations and financial condition could be materially and adversely affected.
Our growth strategy may fail as a result of changing social trends.
Our business is dependent on the continuity of certain social trends, such as the increasing socialization of the Internet, the
demographic trend towards women’s career advancement, the growing ethnic diversity of the United States population and labor force, a
regulatory environment that promotes diversity in the workplace, the growing ethnic population’s spending power and the acceptance and
growth of online recruitment and advertising. Some or all of these trends may change overtime. For example, increased privacy concerns
may jeopardize the growth of online social and professional network websites. Furthermore, it is possible that people may not want to
identify in online social or professional networks with a focus on diversity at all. Or alternatively, people who belong to more than one
diversity group (such as Hispanic-American females, among others) may not be drawn to our websites, which singularly focus on one
specific diversity group. Our strategy may fail as a result of these changing social trends, and if we do not timely adjust our strategy to adapt
to changing social trends, we will lose members, and our business, operating results and financial condition would be materially and
adversely affected.
The regulatory environment favorable to promoting diversity in the workplace may change.
Federal and state laws and regulations require certain companies engaged in business with governmental entities to report and
promote diverse hiring practices. Repeal or modification of such laws and regulations could decrease the incentives for employers to
actively seek diverse employee candidates through networks such as ours and materially affect our revenues.
If our member profiles are out-of-date, inaccurate or lack the information that users and customers want to see, we may not be able to
realize the full potential of our networks, which could adversely impact our future growth.
We do not impose any selective or qualification criteria on membership and do not verify that any member of a particular Company
website qualifies as a member of the ethnic, cultural or other group identified by that website. If our members do not update their
information or provide accurate and complete information when they join our networks or do not establish sufficient connections, the value
of our networks may be negatively impacted because our value proposition as diversity professional networks and as a source of accurate and
comprehensive data will be weakened. For example, our hiring solutions customers may find that certain members misidentify their ethnic,
national, cultural, racial, religious or gender classification, which could result in mismatches that erode customer confidence in our
solutions. Similarly, incomplete or outdated member information would diminish the ability of our marketing solutions customers to reach
their target audiences and our ability to provide research data to our customers. Therefore, we must provide features and products that
demonstrate the value of our networks to our members and motivate them to add additional, timely and accurate information to their profile
and our networks. If we fail to successfully motivate our members to do so, our business, operating results and financial condition could be
materially and adversely affected.
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Our business depends on strong brands, and any failure to maintain, protect and enhance our brands would hurt our ability to retain or
expand our base of members, enterprises and professional organizations, or our ability to increase their level of engagement.
We have developed strong brands, particularly “iHispano” and “Black Career Network,” which we believe have contributed
significantly in the success of our business. Additionally, we believe that Old NAPW developed a strong and trusted brand for the NAPW
Network that we believe contributed significantly to the success of the NAPW Network prior to the Merger. That brand is predicated on the
idea that professional women will trust it and find immense value in building and maintaining their professional identities and reputations on
the NAPW Network platform. Maintaining, protecting and enhancing all of our brands is critical to expanding the base of members for the
NAPW Network and PDN Network and increasing their engagement with the product and services offerings of the Company, and will
depend largely on our ability to maintain member trust, be a technology leader and continue to provide high-quality offerings, which we may
not do successfully in the future. Despite our efforts to protect our brands and prevent their misuse, if others misuse any of our brands or pass
themselves off as being endorsed or affiliated with the NAPW Network or the PDN Network, it could harm our reputation and our business
could suffer. If members of any of our networks or potential members determine that they can use other platforms, such as social networks,
for the same purposes as or as a replacement for the NAPW Network or the PDN Network, or if they choose to blend their professional and
social networking activities, our brands and the business of the Company could be harmed. Members of any of our networks could find that
new product or service offerings that are introduced are difficult to use or may feel that they degrade their experience with our organization,
which could harm the reputation of the networks and the Company for delivering high-quality offerings. Our brands are also important in
attracting and maintaining high performing employees. If we do not successfully maintain strong and trusted brands for our networks, our
business can be materially and adversely affected.
Failure to protect or enforce our intellectual property rights could materially harm our business and operating results.
We regard the protection of our intellectual property as critical to our success. In particular, we must maintain, protect and enhance
our brands. We strive to protect our intellectual property rights by relying on federal, state and common law rights, as well as contractual
restrictions. In the ordinary course, we enter into confidentiality and invention assignment agreements with our employees and contractors,
and confidentiality agreements with parties with whom we conduct business in order to limit access to, and disclosure and use of, our
proprietary information and customized technology platform. However, these contractual arrangements and the other steps we have taken to
protect our intellectual property may not prevent the misappropriation of our proprietary information or deter independent development of
similar technologies by others.
We pursue the registration of our domain names, trademarks and service marks in the United States and in certain locations outside
the United States. Effective trademark, trade dress and domain names are expensive to develop and maintain, both in terms of initial and
ongoing registration requirements and the costs of defending our rights. We are seeking to protect our trademarks and domain names, a
process that is expensive and may not be successful.
Litigation may be necessary to enforce our intellectual property rights or determine the validity and scope of proprietary rights
claimed by others. Any litigation of this nature, regardless of outcome or merit, could result in substantial costs and diversion of
management and technical resources, any of which could adversely affect our business and operating results. We may incur significant costs
in enforcing our trademarks against those who attempt to imitate our brands. If we fail to maintain, protect and enhance our intellectual
property rights, our business and financial condition could be materially and adversely affected.
We process, store and use personal information and other data, which subjects us to governmental regulation, enforcement actions and
other legal obligations or liability related to data privacy and security, and our actual or perceived failure to comply with such obligations
could materially and adversely affect our business.
We receive, store and process personal information and other member data, and we enable our members to share their personal
information with each other and with third parties. There are numerous federal, state, local and foreign laws regarding privacy and the
storing, sharing, use, processing, disclosure and protection of personal information and other member data, the scope of which are changing,
subject to differing interpretations and may be inconsistent between countries or conflict with other rules. We generally comply with
industry standards and adhere to the terms of our privacy policies and privacy-related obligations to third parties (including voluntary third-
party certification bodies such as TRUSTe). We strive to comply with all applicable laws, policies, legal obligations and industry codes of
conduct relating to privacy and data protection. However, it is possible that these obligations may be interpreted and applied in a manner that
is inconsistent from one jurisdiction to another and may conflict with other rules or our practices. Any failure or perceived failure by us to
comply with our privacy policies, our privacy-related obligations to users or other third parties, or our privacy-related legal obligations, or
any compromise of security that results in the unauthorized release or transfer of personally identifiable information or other member data,
may result in governmental enforcement actions, litigation or public statements against us by consumer advocacy groups or others and could
cause our members and customers to lose trust in us, which could have an adverse effect on our business. Additionally, if third parties we
work with, such as customers, vendors or developers, violate applicable laws or our policies, such violations may also put our members’
information at risk and could in turn have an adverse effect on our business.
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Public scrutiny of Internet privacy issues may result in increased regulation and different industry standards, which could deter or
prevent us from providing our current products and solutions to our members and customers, thereby materially harming our business.
The regulatory framework for privacy issues worldwide is currently in flux and is likely to remain so for the foreseeable
future. Practices regarding the collection, use, storage, transmission and security of personal information by companies operating over the
Internet have recently come under increased public scrutiny. The U.S. government, including the Federal Trade Commission and the
Department of Commerce, has announced that it is reviewing the need for greater regulation for the collection of information concerning
consumer behavior on the Internet, including regulation aimed at restricting certain on-line tracking and targeted advertising practices. In
addition, various government and consumer agencies have also called for new regulations and changes in industry practices.
Our business could be adversely affected if legislation or regulations are adopted, interpreted or implemented in a manner that is
inconsistent with our current business practices or that require changes to these practices, the design of our websites, products, features or
our privacy policy. In particular, the success of our business has been, and we expect will continue to be, driven by our ability to use the
data that our members share with us in accordance with each of our website privacy policies and terms of use. Therefore, our business,
operating results and financial condition could be materially and adversely affected by any significant change to applicable laws, regulations
or industry practices regarding the use or disclosure of data our members choose to share with us, or regarding the manner in which the
express or implied consent of consumers for such use and disclosure is obtained. Such changes may require us to modify our products and
features, possibly in a material manner, and may limit our ability to develop new products and features that make use of the data that our
members voluntarily share with us.
Our business is subject to a variety of U.S. laws and regulations, many of which are unsettled and still developing and which could
subject us to claims or otherwise materially harm our business.
We are subject to a variety of laws and regulations in the United States, including laws regarding data retention, privacy and
consumer protection, which are continually evolving and developing. The scope and interpretation of the laws that are or may be applicable
to us are often uncertain and may be conflicting. For example, laws relating to the liability of providers of online services for activities of
their users and other third parties are currently being tested by a number of claims, including actions based on invasion of privacy and other
torts, unfair competition, copyright and trademark infringement, and other theories based on the nature and content of the materials searched,
the ads posted or the content provided by users. In addition, regulatory authorities are considering a number of legislative and regulatory
proposals concerning data protection and other matters that may be applicable to our business. It is difficult to predict how existing laws will
be applied to our business and the new laws to which we may become subject. See the discussion included in “Business – Government
Regulation” beginning on page 10 of this Annual Report.
If we are not able to comply with these laws or regulations or if we become liable under these laws or regulations, we could be
harmed, and we may be forced to implement new measures to reduce our exposure to this liability. This may require us to expend substantial
resources or to discontinue certain solutions, which would materially and adversely affect our business, financial condition and results of
operations. In addition, the increased attention focused upon liability issues as a result of lawsuits and legislative proposals could materially
harm our reputation or otherwise impact the growth of our business. Any costs incurred as a result of this potential liability could materially
and adversely affect our business, financial condition and results of operations.
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We are currently party to litigation and may in the future be subject to additional legal proceedings and litigation which may costly to
defend and could materially and adversely affect our business results or operating and financial condition.
We are currently party to litigation and may be party to additional lawsuits in the normal course of business. Results of the
litigation to which we are a party cannot be predicted with certainty and there can be no assurance that this litigation will be resolved in our
favor. These matters are described in more detail under the heading “Legal Proceedings.” Litigation in general is often expensive and
disruptive to normal business operations. We may face in the future allegations and lawsuits that we have infringed the intellectual property
and other rights of third parties, including patents, privacy, trademarks, copyrights and other rights. Litigation, particularly intellectual
property and class action matters, may be protracted and expensive, and the results are difficult to predict. Adverse outcomes may result in
significant settlement costs or judgments, require us to modify our products and features while we develop non-infringing substitutes or
require us to stop offering certain features.
From time to time, we may face claims against companies that incorporate open source software into their products, claiming
ownership of, or demanding release of, the source code, the open source software and/or derivative works that were developed using such
software, or otherwise seeking to enforce the terms of the applicable open source license. These claims could also result in litigation, require
us to purchase a costly license or require us to devote additional research and development resources to change our solutions, any of which
could have a negative effect on our business and operating results.
Our success depends in large part upon our management and key personnel. Our inability to attract and retain these individuals could
materially and adversely affect our business, results of operations and financial condition.
We are highly dependent on our management and other key employees. The skills, knowledge and experience of our management
team, are critical to the growth of our business. In particular, Ms. Star Jones, our President, provides significant leadership in the
professional women’s networking space that no other officer of the Company possesses. Our future performance will be dependent upon
the continued successful service of members of our management and key employees. We do not maintain life insurance for any of the
members of our management team or other key personnel. Competition for management in our industry is intense, and although we have
entered into employment agreements with certain members of our management team, we may not be able to retain our management and key
personnel or attract and retain new management and key personnel in the future, which could materially and adversely affect our business,
results of operations and financial condition.
We have recently recorded impairment charges and may record additional impairment charges in future periods if we are required to
record additional impairment charges with respect to our goodwill and identifiable intangible assets, our financial condition and
operating results may be materially and adversely affected.
We recorded an impairment charge of $25,113,000 with respect to NAPW Network’s and PDN Network’s goodwill during the year
ended December 31, 2015. Under GAAP, the Merger with Old NAPW was accounted for under the acquisition method of accounting as a
purchase by the Company of Old NAPW. Under the acquisition method of accounting, the total implied purchase price paid for Old NAPW
in the Merger was allocated to Old NAPW’s tangible assets and liabilities and identifiable intangible assets based on their fair values as of
the date of completion of the Merger. The excess of the purchase price over those fair values was recorded as goodwill. The Merger has
resulted in the creation of goodwill based upon the application of acquisition accounting. To the extent the value of goodwill or identifiable
intangible assets become impaired, the Company may be required to incur material non-cash charges relating to such impairment. Goodwill
and identifiable intangible assets are subject to an impairment analysis whenever events or changes in circumstances indicate the carrying
amount of the asset may not be recoverable. Additionally, such assets subject to an impairment test at least annually. Indicators such as
underperformance relative to historical or projected future operating results, changes in the Company’s strategy for its overall business or use
of acquired assets, unexpected negative industry or economic trends, decreased market capitalization relative to net book values, change in
consumer demand, loss of key personnel and acts by governments and courts may signal that an asset has become impaired. We may be
required to record additional impairment charges if our goodwill or other intangible assets become further impaired. Impairment charges
have had a material adverse impact on our operating results this year. Such impairment charges could have a material adverse impact on our
operating results.
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Risks Related to Our Common Stock
Our significant stockholder and our directors and executive officers have substantial control over the Company and could limit your
ability to influence the outcome of key transactions, including changes of control.
Matthew Proman the founder of NAPW Inc. and our former Chief Operating Officer, beneficially owned approximately 34.8% of
our common stock as of March 30, 2016. As a result of his ownership Mr. Proman is able to influence significantly all matters requiring
approval by our stockholders, including the election of directors. In addition, our directors and executive officers and their affiliated entities,
in the aggregate, beneficially own approximately 16.5% of our outstanding common stock. Stockholders other than these principal
stockholders are therefore likely to have little influence on decisions regarding such matters. These stockholders may have interests that
differ from yours, and they may vote in a way with which you disagree and that may be adverse to your interests. The concentration of
ownership of our common stock may have the effect of delaying, preventing or deterring a change of control of our Company, could deprive
our stockholders of an opportunity to receive a premium for their common stock as part of a sale of our Company and may affect the market
price of our common stock. This concentration of ownership also limits the number of shares of stock likely to be traded in public markets
and therefore will adversely affect liquidity in the trading of our common stock. This concentration of ownership of our common stock may
also have the effect of influencing the completion of a change in control that may not necessarily be in the best interests of all of our
stockholders.
The market price for our securities may be subject to wide fluctuations and the value of an investment in our common stock may decline.
The trading price of our common stock has been, and is likely to continue to be, volatile. Since shares of our common stock were
sold in our initial public offering at a price of $8.00 per share, our stock price has ranged from $0.19 to $8.20 through March 30, 2016. In
addition to the factors discussed in this Annual Report, the trading price of our common stock may fluctuate significantly in response to
numerous factors, many of which are beyond our control, including:
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price and volume fluctuations in the stock market, including as a result of trends in the economy as a whole or relating to
companies in our industry;
actual or anticipated fluctuations in our revenue, operating results or key metrics, including our number of members and
unique visitors;
investor sentiment with respect to our competitors, our business partners and our industry in general;
announcements by us or our competitors of significant products or features, technical innovations, strategic partnerships,
joint ventures or acquisitions;
additional shares of our common stock being sold into the market by us or our existing stockholders or the anticipation of
such sales; and
other events or factors, including those resulting from war or incidents of terrorism, or responses to these events.
The securities of technology companies, especially Internet companies, have experienced wide fluctuations subsequent to their
initial public offerings, including trading at prices below the initial public offering prices. Factors that could affect the price of our common
stock include risk factors described in this section. In addition, the securities markets have from time to time experienced significant price
and volume fluctuations that are not related to the operating performance of particular industries or companies. These market fluctuations
may also have a material adverse effect on the market price of our common stock.
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The eventual public resale by the former sole shareholder of Old NAPW and certain executive officers of Old NAPW of our common
stock received in the Merger could have a negative effect on the trading price of the our common stock.
In the Merger, we issued 6,309,845 shares of the Company’s common stock, including 5,110,975 shares (the “Proman Block”) to
Mr. Matthew Proman, the sole shareholder of Old NAPW, and 1,198,870 to certain executive officers of Old NAPW. None of these shares
were registered under the Securities Act of 1933. These shares can only be resold pursuant to a separate registration statement or an
applicable exemption from registration (under both federal and state securities laws). However, pursuant to the terms of the registration
rights agreement, we filed a shelf registration statement on Form S-3 with the SEC to register such shares for sale in secondary public
offerings by the holders of the shares. We are required to keep this registration statement effective for the earlier of three years or until each
recipient of shares in the Merger has sold all of his or her shares.
Pursuant to the terms of the Separation Agreement entered into between the Company and Mr. Proman in connection with Mr.
Proman’s resignation from his executive officer positions with the Company in July 2015, the Company will also register on any shelf
registration statement under the Securities Act filed by the Company upon the expiration of the currently effective shelf registration
statement (i) the resale of the Proman Block and (ii) the resale of the Company’s stock underlying the warrants and options held by Mr.
Proman. Under the Separation Agreement, Mr. Proman also has a co-sale right with respect to Proman Block such that at any time that the
Company proposes to sell shares of its common stock in a private placement or public offering, he would have the opportunity to participate
in such sale by causing one of his Proman Block shares to be included in the sale with each share of common stock the Company proposes to
sell, at the price per share at which the Company will be selling its shares. If all or a substantial portion of these shares are resold into the
public markets, such transactions may cause a decline in the trading price of our common stock.
Substantial future sales of shares of our common stock could cause the market price of our common stock to decline.
The market price of our common stock could decline as a result of substantial sales of our common stock, particularly sales by our
directors, executive officers, employees, significant stockholders and recipients of shares issued in connection with the Merger with NAPW
Inc., a large number of shares of our common stock becoming available for sale or the perception in the market that holders of a large
number of shares intend to sell their shares. For example, upon the sale by the Company of 1,670,000 shares of the Company’s common
stock at $3.00 per share in April 2015 and the exercise by the underwriters of their option to purchase an additional 75,100 shares of the
Company’s common stock at $3.00 per share in May 2015, the market price of our common stock declined from $4.85 on March 31, 2015
$2.29 on May 29, 2015. These shares were issued under a universal shelf registration statement on Form S-3, filed with the SEC on
December 31, 2014 (as amended on March 31, 2015) and declared effective on April 2, 2015, which provides for the issuance of shares of
our common stock, preferred stock, depositary shares, rights, warrants, units and debt securities up to an aggregate amount of $100,000,000
and the resale of up to 6,309,845 shares of our common stock originally issued to the former sole shareholder of Old NAPW and certain
executive officers of Old NAPW.
In addition, in March 2015, we registered 500,000 shares of our common stock, reserved for providing equity incentives to
employees, officers, directors and consultants under our 2013 Equity Compensation Plan. Once acquired upon the exercise of the outstanding
stock options or warrants, or vesting of restricted stock, these shares could be sold freely in the public market. For more information about
our 2013 Equity Compensation Plan, please see Note 13 of our Consolidated Financial Statements included in this Annual Report.
Anti-takeover provisions in our charter documents and under Delaware law could make an acquisition of our Company more difficult,
limit attempts by our stockholders to replace or remove our current management and limit the market price of our common stock.
Provisions in our amended and restated certificate of incorporation and amended and restated bylaws may have the effect of
delaying or preventing a change of control or changes in our management. Our amended and restated certificate of incorporation and
amended and restated bylaws include provisions that:
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authorize our board of directors to issue, without further action by the stockholders, up to 1,000,000 shares of undesignated
preferred stock;
establish an advance notice procedure for stockholder proposals to be brought before an annual meeting, including proposed
nominations of persons for election to our board of directors, and also specify requirements as to the form and content of a
stockholder’s notice;
that our directors may be removed only for cause and only by the affirmative vote of at least a majority of the total voting power of
our outstanding capital stock, voting as a single class; and
do not provide for cumulative voting rights (therefore allowing the holders of a majority of the shares of common stock voting in
any election of directors to elect all of the directors standing for election, if they should so choose).
These provisions may frustrate or prevent attempts by our stockholders to replace or remove our current management by making it
more difficult for stockholders to replace members of our board of directors, which is responsible for appointing the members of our
management. In addition, because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware
General Corporation Law, which generally prohibits a Delaware corporation from engaging in any of a broad range of business combinations
with any “interested” stockholder for a period of three years following the date on which the stockholder became an “interested” stockholder.
Our failure to implement and maintain effective internal control over financial reporting could result in material misstatements in our
financial statements, which could require us to restate financial statements, cause investors to lose confidence in our reported financial
information and could have an adverse effect on our stock price or our debt ratings.
Our management determined that as of December 31, 2015, our internal control over financial reporting had a material weakness
related to deficiencies in controls over the segregation of incompatible duties, the application of complex accounting principles and timely
and complete financial statement reviews and procedures to ensure all required disclosures are made in our financial statements. During
2015, we undertook certain measures, including changes to our payroll processing procedures at PDN Network, to remediate material
weaknesses related to our internal control over financial reporting that had been identified as of December 31, 2014. Specifically, we
implemented new policies to further segregate incompatible duties and enhance the overall internal control structure. We also adopted
additional procedures regarding authorized employees’ access to different functions of the general ledger system. We hired additional
finance personnel to improve our segregation of incompatible duties within our accounting and financial reporting functions, and engaged a
third party external financial reporting specialist with expertise in GAAP and SEC reporting requirements. However, because many of the
controls in the Company’s system of internal controls rely extensively on manual review and approval, the successful operation of these
controls is required for several quarters prior to management being able to conclude that the material weakness has been remediated.
Accordingly, we have not yet been able to remediate the material weakness related to our internal control over financial reporting.
Additional material weaknesses in our internal control over financial reporting may be identified in the future. Any failure to
maintain existing or implement required new or improved controls, or any difficulties we encounter in their implementation, could result in
additional material weaknesses, cause us to fail to meet our periodic reporting obligations or result in material misstatements in our financial
statements. The existence of a material weakness could result in errors in our financial statements that could result in a restatement of
financial statements, and cause us to fail to meet our reporting obligations. If we are unable to effectively remediate material weaknesses in a
timely manner, investors could lose confidence in the accuracy and completeness of our financial reports, which could have an adverse effect
on our stock price.
We will lose our “emerging growth company” status under the JOBS Act at the latest by the end of 2018, which will increase the costs
and demands placed upon our management.
We will continue to be deemed an emerging growth company until the earliest of (i) the last day of the fiscal year during which we
had total annual gross revenues of $1,000,000,000 (as indexed for inflation) or more; (ii) the last day of the fiscal year following the fifth
anniversary of the date of the first sale of common stock under our initial public offering registration statement; (iii) the date on which we
have, during the previous 3-year period, issued more than $1,000,000,000 in non-convertible debt; or (iv) the date on which we are deemed
to be a “large accelerated filer,” as defined by the SEC, which would generally occur upon our attaining a public float of at least $700
million. Once we lose emerging growth company status, we expect the costs and demands placed upon our management to increase, as we
would have to comply with additional disclosure and accounting requirements, particularly if our public float should exceed $75 million on
the last day of our second fiscal quarter in any fiscal year following our initial public offering, which would disqualify us as a smaller
reporting company.
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We are an “emerging growth company” and we cannot be certain that the reduced disclosure requirements applicable to emerging
growth companies will not make our common stock less attractive to investors.
The JOBS Act permits “emerging growth companies” like us to rely on some of the reduced disclosure requirements that are
already available to smaller reporting companies. Smaller reporting companies are companies which have a public float of less than $75
million. As long as we qualify as an emerging growth company or a smaller reporting company, we would be permitted to omit the auditor’s
attestation on internal control over financial reporting that would otherwise be required by the Sarbanes-Oxley Act, as described above and
are also exempt from the requirement to submit “say-on-pay”, “say-on-pay frequency” and “say-on-parachute” votes to our stockholders and
may avail ourselves of reduced executive compensation disclosure that is already available to smaller reporting companies.
In addition, Section 107 of the JOBS Act also provides that an emerging growth company can take advantage of the exemption from
complying with new or revised accounting standards provided in Section 7(a)(2)(B) of the Securities Act as long as we are an emerging
growth company. An emerging growth company can therefore delay the adoption of certain accounting standards until those standards
would otherwise apply to private companies. We have elected to take advantage of the benefits of this until we are no longer an emerging
growth company or until we affirmatively and irrevocably opt out of this exemption. Our financial statements may therefore not be
comparable to those of companies that comply with such new or revised accounting standards.
We will cease to be an emerging growth company at such time as described in the risk factor immediately above. Until such time,
however, we cannot predict if investors will find our common stock less attractive because we may rely on these exemptions. If some
investors find our common stock less attractive as a result, there may be a less active trading market for our common stock and our stock
price may be more volatile and could cause our stock price to decline.
We do not intend to pay dividends in the foreseeable future.
We do not intend to declare or pay any cash dividends in the foreseeable future. We anticipate that we will retain all of our future
earnings for use in the development of our business and for general corporate purposes. Any determination to pay dividends in the future
will be at the discretion of our board of directors. Accordingly, investors must rely on sales of their common stock after price appreciation,
which may never occur, as the only way to realize any future gains on their investments.
ITEM 1B - UNRESOLVED STAFF COMMENTS
Not applicable.
ITEM 2 - PROPERTIES
We lease approximately 5,100 square feet of space for our headquarters in Chicago, Illinois under a lease that expires on June 30,
2017. We also lease approximately 1,800 square feet of office space in Minnetonka, Minnesota for our Events division under a lease that
expires on September 30, 2016.
We lease approximately 20,000 square feet of office space in Garden City, New York, under a lease that expires on February 28,
2019, which is used by NAPW Network membership coordinators and executive and administrative staff.
We lease approximately 16,500 square feet of office space in Darien, Illinois, which serves as the headquarters and sales center of
Noble Voice. The lease expires August 31, 2017.
We believe that our current facilities are adequate to meet our current needs. We may expand our facilities or add new facilities as
we add employees and enter new geographic markets, and we believe that suitable additional or alternative space will be available as needed
to accommodate ongoing operations and any such growth. However, we expect to incur additional expenses in connection with such new or
expanded facilities.
25
ITEM 3 - LEGAL PROCEEDINGS
Noble Voice LLC, a wholly-owned subsidiary of the Company, is party to litigation captioned as Expand, Inc. v. Noble Voice LLC
et al., Case No.: 2014-CA-9366 A (Orange County, FL Circuit Court) pursuant to which Expand, Inc., d/b/a SoftRock, Inc. (“SoftRock”)
filed a complaint against Noble Voice LLC and certain other defendants (the “Noble Voice Defendants”) in September 2014 alleging the
existence of a purported conspiracy by Noble Voice and the other defendants to breach the individual Noble Voice Defendants’ Non-
Compete Agreements and separate Confidentiality Agreements, misappropriation of trade secrets by some but not all Noble Voice
Defendants, tortious interference and seeking injunctive relief. In February 2016, the parties agreed to a settlement in principle, for a
nominal amount that will be subject to a confidentiality agreement once approved by the Court.
The Company and its wholly-owned subsidiary, Noble Voice, LLC, are parties to litigation captioned as Coleman v. Noble Voice,
LLC, et al., Case No. 15-CV-6791 (N.D. Ill.), a putative class action, pursuant to which a consumer alleged that Noble Voice violated the
Telephone Consumer Protection Act (“TCPA”) by contacting him in relation to a job for which he applied online. The action complaint
seeks unspecified damages and injunctive relief. The lawsuit was filed in August 2015 and the Company timely filed its answer. While the
case is in preliminary discovery stages, the Company is confident in its TCPA compliance practices. While the outcome of this lawsuit is
uncertain, we believe that the claims asserted are without merit and we intend to aggressively defend against the claims.
The Company is party to litigation captioned as Norma Vazquez v. Professional Diversity Network, Inc., Case No. 16-CV-13-WCO
(N.D.Ga.), a putative class action, pursuant to which a consumer alleged that the Company violated the TCPA by sending her a text message
inviting her to attend a career fair. The complaint seeks unspecified damages and injunctive relief. The lawsuit was filed in January 2016
and the Company has not yet answered but is within its time to do so. While the outcome of this lawsuit is uncertain, we believe that the
claims asserted are without merit and we intend to aggressively defend against these claims.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned Gauri Ramnath, et al. v.
Professional Diversity Network, Inc., et al., No. BC604153 (Los Angeles Superior Ct.), a putative class action alleging violations of various
California Labor Code (wage & hour) sections. The plaintiffs seek unspecified damages. The complaint was filed in December 2016 and the
Company has answered. The parties have not yet begun to conduct discovery, but have engaged in discussions to create a universal
settlement. While the outcome of this lawsuit and its prospective settlement are uncertain, we believe that its resolution will not have a
material negative impact on the Company’s financial performance.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned as Crystal Martin, et al. v. NAPW,
Inc., et al., No. BC606543 (Los Angeles Sup. Ct.), alleging violations of various California Labor Code (wage & hour) sections. The
plaintiffs seek unspecified damages and civil penalties pursuant to the California Labor Code. The complaint was served in January
2016. The parties have agreed to a settlement in principle for a nominal amount.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned Ilana Youngheim v. NAPW, Inc., et
al., No. BC605928 (Los Angeles Sup. Ct.), a case alleging discrimination in violation of California Fair Employment and Housing Act
(disability discrimination). The plaintiff seeks unspecified damages, back pay, front pay, lost employment benefits and other compensation.
The complaint was served in February 2016 and the Company has not yet answered but is within its time to do so. While the outcome of this
lawsuit is uncertain, we believe that the claims asserted are without merit and we intend to aggressively defend against these claims.
The Company’s wholly-owned subsidiary, NAPW, Inc., is the respondent in two matters currently pending before the New York
State Division of Human Rights (“DHR”), captioned Adrianne Kay Mack v. NAPW Merger Sub, Inc., No. 10178056 and Adrianne Kay
Mack v. National Association of Professional Women, No. 10178191. These related cases from a single former employee allege that the
employee received disparate treatment on account of her race or national origin (in No. 10178056) and that she was terminated in
retaliation for filing her original complaint (in No. 10178191). The Company has answered both complaints. With respect to the
retaliation complaint the Company has presented the DHR with compelling evidence that the employee was terminated before the
Company received or became aware of her initial complaint. Though the outcome of any case is uncertain, we believe that the claims
asserted are without merit and we intend to aggressively defend against the claims.
We are also generally subject to legal proceedings and litigation arising in the ordinary course of business.
ITEM 4 - MINE SAFETY DISCLOSURES
Not applicable.
26
PART II
ITEM 5 - MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES
Our common stock has been listed on the NASDAQ Capital Market under the symbol “IPDN” since March 5, 2013. Prior to that
date, there was no public trading market for our common stock.
Year Ended December 31, 2015
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Year Ended December 31, 2014
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
High
Low
$
$
$
$
$
$
$
$
5.60
5.33
3.09
1.00
4.77
4.46
5.75
5.08
$
$
$
$
$
$
$
$
4.00
2.00
0.50
0.44
2.77
3.09
3.88
3.96
On March 28, 2016, the closing price of our common stock was $0.37 per share.
Holders
As of March 28, 2016, we had 16 holders of record of our common stock. Since certain of our shares are held by brokers and other
institutions on behalf of stockholders, the foregoing number is not representative of the number of beneficial owners of our common stock.
Dividends
We have never declared or paid any cash dividends on our capital stock. We currently intend to use the net proceeds from any
offerings of our securities and our future earnings, if any, to finance the further development and expansion of our business and do not intend
or expect to pay cash dividends in the foreseeable future. Payment of future cash dividends, if any, will be at the discretion of our board of
directors after taking into account various factors, including our financial condition, operating results, current and anticipated cash needs,
outstanding indebtedness and plans for expansion and restrictions imposed by lenders, if any. In addition, pursuant to the terms of the Credit
Agreement dated March 30, 2016, the Company cannot pay dividends without prior written consent of the lender.
Recent Sales of Unregistered Securities
We did not sell any securities during the fiscal year ended December 31, 2015 that were not registered under the Securities Act.
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
We did not purchase any of our equity securities during the fiscal year ended December 31, 2015.
ITEM 6 - SELECTED FINANCIAL DATA
Not applicable.
27
ITEM 7 - MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our
consolidated financial statements and the related notes thereto in Item 8, “Financial Statements and Supplementary Data,” in Part II of
this Annual Report. This discussion contains forward-looking statements, which are based on our assumptions about the future of our
business. Our actual results will likely differ materially from those contained in the forward-looking statements. Please read “Special Note
Regarding Forward-Looking Statements” for additional information regarding forward-looking statements used in this Annual Report.
Overview
We are a dynamic operator of professional networks with a focus on diversity. We use the term “diversity” (or “diverse”) to
describe communities, or “affinities,” that are distinct based on a wide array of criteria, including ethnic, national, cultural, racial, religious
or gender classification. We serve a variety of such communities, including Women, Hispanic-Americans, African-Americans, Asian-
Americans, Disabled, Military Professionals, and Lesbian, Gay, Bisexual and Transgender (LGBT). Our value proposition is two-fold: (i)
we assist our registered users, or members, in their efforts to connect with like-minded individuals and identify career opportunities within
the network and (ii) we help employers address their workforce diversity needs by connecting them with the right candidates. As of
December 31, 2015, we had 7.5 million registered users in our PDN Network, over 850,000 registered users, or members, in the NAPW
Network and over 440 companies utilizing our products and services. We believe that the combination of our solutions allows us to
approach recruiting and professional networking in a unique way and thus create enhanced value for our members and customers.
Sources of Revenue
We generate revenue from (i) paid membership subscriptions and related services, (ii) lead generation, (iii) recruitment services,
(iv) product sales and (v) consumer advertising and consumer marketing solutions. The following table sets forth our revenues from each
product as a percentage of total revenue for the periods presented. The period-to-period comparison of financial results is not necessarily
indicative of future results.
Percentage of revenue by product:
Membership fees and related services
Lead generation
Recruitment services
Products sales and other
Consumer advertising and consumer marketing solutions
For the Years Ended
December 31,
2015
2014
65%
25%
8%
1%
1%
51%
9%
25%
2%
13%
Paid Membership Subscriptions and Related Services. We offer paid membership subscriptions for the National Association of
Professional Women, a women-only professional networking organization, operated by our wholly-owned subsidiary. Members gain access
to networking opportunities through a members-only website at www.napw.com, as well as through in-person networking at nearly 200
local chapters nationwide, additional career and networking events such as the National Networking Summit Series and the PDN Network
events described above, as well as ancillary (non-networking) benefits such as educational discounts, shopping, and other membership
perks. Upgraded packages include (i) the VIP membership, which provides members with additional promotional and publicity tools as well
as free access (including guest) to the National Networking Summits and free continuing education programs; (ii) the press release
package, which provides members with the opportunity to work with professional writers to publish personalized press releases and thereby
secure valuable online presence; and (iii) the registry product, which allows members to create a durable, historical record chronicling their
career achievements. Membership is renewable and fees are payable on an annual basis, with the first annual fee payable at the
commencement of the membership. Membership subscriptions represented approximately 97.1% of revenue attributable to the NAPW
Network business segment for the year ended December 31, 2015.
28
Lead Generation. We monetize our career consultations conducted by our Noble Voice division by generating and selling value-
added leads to our strategic partners who provide continuing education and career services. We also generate revenue from sales of data
not used in the lead generation process. Lead generation sales represented approximately 89.3% of the revenue attributable to the Noble
Voice business segment for the year ended December 31, 2015.
Recruitment Services. We provide recruitment services to medium and large employers seeking to diversify their employment
ranks. Our recruitment services include recruitment advertising, job postings, semantic search technology and paid access to, and placement
in, or advertising around our career and networking events. The majority of recruitment services revenue comes from job recruitment
advertising. We also offer to businesses subject to OFCCP compliance our OFCCP compliance product, which combines diversity
recruitment advertising with job postings and compliance services. For the years ended December 31, 2015 and 2014, recruitment
advertising revenue constituted approximately 91.8% and 66.2%, respectively, of the revenue attributable to the PDN Network business
segment.
Product Sales. We offer to new purchasers of our NAPW memberships the opportunity to purchase a commemorative wall plaque
at the time of purchase. They may purchase up to two plaques at that time. Product sales represented approximately 2.9% of revenue
attributable to the NAPW Network business segment for the year ended December 31, 2015.
Consumer Advertising and Consumer Marketing Solutions. We work with partner organizations to provide them with integrated
job boards on their websites which offer their members or customers to post recruitment advertising and job openings. We generate revenue
from fees charged for those postings. Services previously provided under our contract with Apollo were also consumer advertising and
marketing solutions. For the years ended December 31, 2015 and 2014, Consumer Advertising and Marketing represented approximately
8.2% and 33.8%, respectively, of the revenue attributable to the PDN Network business segment.
Revenue from our recruitment sector may be impacted positively and negatively by certain general macroeconomic conditions,
such as the national unemployment rate. An increase in demand for employees should create market conditions favorable to us. Conversely,
a weak employment environment may have a negative impact. We believe that our focus on diverse professionals mitigates this risk
because of the social and political environment in the United States. We believe recent trends indicate an increased focus by companies on
hiring diverse Americans for both compliance and business reasons. According to the Pew Research Center, by 2050 the U.S. population is
projected to grow by 142 million people, with 82% of that growth represented by immigrants and their descendants, and America will have
no single racial group constituting a majority. We believe that corporate America is recognizing these changing demographics and
beginning to value how diverse working groups can improve profitability. As each population among our seven affinities grows and
companies seek to conduct business with these populations, we expect companies will hire aggressively within them, resulting in a robust
demand for the types of employees we are bringing into our networks. Because of our specialization and focus in diversity recruitment, as
opposed to general recruitment, we have not yet experienced negative pricing pressure associated with product commoditization (which is
the act of making a product or service easy to obtain by making it as uniform, plentiful and affordable as possible).
We have created a blueprint built for growth by focusing on developing scalable products and strategically making accretive
acquisitions, which position us to supply corporate America’s demand for diverse talent while providing education, access and opportunity
for diverse job-seekers across all major affinities.
Cost of Revenue
Cost of revenue primarily consists of data and related costs to generate leads for our Noble Voice customers, costs of producing
job fair and other events, revenue sharing with partner organizations, and costs of web hosting and operating our websites for the PDN
Network. Costs of producing wall plaques, hosting member conferences and local chapter meetings are also included in the cost of revenue
for NAPW Network.
29
During the year ended December 31, 2015, we experienced financial losses as we continued integrating the two acquisitions we
had undertaken in late 2014. We shifted the focus of operating those companies from driving top line growth to reducing operating costs
and driving toward profitability.
We believe that we have taken the appropriate actions to right size the PDN Network operations to position this division to
become profitable in future periods. We have also reduced sales and marketing costs in our Noble Voice division to in order to achieve our
goal of near breakeven. We do not anticipate near term growth for this division, but have built a foundation that we believe will allow us to
do so as profitable opportunities arise. Specifically, we closed the Detroit, MI call center operated by Noble Voice at the end of February
2016 and have been consolidating those operations in our Darien, IL center. Finally, at NAPW Network, we have made numerous changes
to the sales and marketing structure within that division in order to balance out profits and losses and establish a pathway to profitability in
future periods. In particular, during Q3 of 2015 we developed a secure, work-from-home (“WFH”) technology along with a training and
supervision platform. Our stated goals with the WFH solution were to allow us to close our Los Angeles office, increase per-representative
profitability, and offer our sales professionals flexible working arrangements. As part of our efforts at the NAPW Network, we took a
number of steps aimed at reducing costs and improving efficiency, including the following:
·
·
·
·
·
·
During Q4 of 2015, we closed our Los Angeles office and eliminated a number of costs associated with the physical office
while seeking a sub-leasing partner for that space, which we anticipate will save the Company approximately $1.2 million
in annual costs;
We reduced the number of sales professionals from 105 to 57 and thereby reduced payroll costs, while seeing positive
efficiency metrics;
We diversified our lead-generation sources and reduced dependence on a sole-source supplier;
We maintained an altered commission schedule developed during Q3 of 2015, which is designed and has been shown to
properly incentivize sales professionals and drive maximum productivity at all times;
We continued to improve revenue per lead and gross sales per representative, while fine-tuning our lead-generation and
sales management processes; and
We continued to make refinements to our Customer Relations Management database, which have helped to increase per-
lead and per-representative productivity while reducing downtime and user fatigue.
Key Metrics
We believe that one of the key metrics in evaluating and measuring our performance is the number of registered users. We define
the number of registered users as (i) the number of individual job seekers who affirmatively visited one of PDN Network’s properties,
opted into an affinity group and provided us with demographic or contact information enabling us to match them with employers and/or
jobs (PDN Network registered users); and (ii) the number of consumers who have viewed our marketing material, opted into membership
in the NAPW Network, provided demographic information and engaged in an onboarding call with a membership coordinator (NAPW
Network registered users). We believe that a higher number of registered users will result in increased sales of our products and services, as
customers will have access to a larger pool of professional talent. However, aside from membership subscriptions, a higher number of
registered users will not immediately translate into increased sales, as growth of sales and marketing generally takes more time to develop
than membership growth.
30
The following table sets forth the number of registered users as of the periods presented:
Registered users:
PDN Network
NAPW Network
For the Years Ended
December 31,
2015
2014
Change
(Percent)
(in thousands)
7,485
850
3,487
700
114.7%
21.4%
(1) The number of registered users is higher than the number of actual members due to various factors. For more information, see “Risk
Factors— The reported number of our registered users is higher than the number of actual individual users, and a substantial majority
of our visits are generated by a minority of our users.”
Non-GAAP Financial Measure
Adjusted EBITDA
We believe Adjusted EBITDA provides a meaningful representation of our operating performance that provides useful
information to investors regarding our financial condition and results of operations. Adjusted EBITDA is commonly used by financial
analysts and others to measure operating performance. Furthermore, management believes that this non-GAAP financial measure may
provide investors with additional meaningful comparisons between current results and results of prior periods as they are expected to be
reflective of our core ongoing business. However, while we consider Adjusted EBITDA to be an important measure of operating
performance, Adjusted EBITDA and other non-GAAP financial measures have limitations, and investors should not consider them in
isolation or as a substitute for analysis of our results as reported under GAAP. Further, Adjusted EBITDA, as we define it, may not be
comparable to EBITDA, or similarly titled measures, as defined by other companies.
The following table provides a reconciliation of Adjusted EBITDA to Net loss, the most directly comparable GAAP measure
reported in our consolidated financial statements:
(Amount in thousands)
Years Ended
December 31,
2015
2014
$
$
(35,796) $
25,113
446
3,651
(94)
85
(47)
1,919
(4,723) $
(3,658)
-
565
1,084
9
3
(81)
(3,062)
(5,140)
Net loss
Impairment expense
Stock-based compensation expense
Depreciation and amortization
Change in fair value of warrant liability
Interest expense
Interest and other income
Income tax expense (benefit)
Adjusted EBITDA
Results of Operations
Revenues
Total Revenues
The following tables set forth our revenue for the periods presented (certain items may not foot due to rounding). The period-to-
period comparison of financial results is not necessarily indicative of future results.
31
Revenues
Membership fees and related services
Lead generation
Recruitment services
Products sales and other
Consumer advertising and marketing
solutions
Total revenues
Years Ended
December 31,
2015
2014
(in thousands)
Change
(Dollars)
Change
(Percent)
$
24,963 $
9,499
3,124
748
5,932 $
1,061
2,921
238
280
38,614
1,492
11,644
19,031
8,438
203
510
(1,212)
26,970
320.8%
795.3%
6.9%
214.7%
(81.2)%
231.6%
Total revenues increased $27.0 million or 231.6% for the year ended December 31, 2015, as compared to the prior year, due
primarily to the revenues from the businesses of NAPW Network and Noble Voice, that we acquired in late 2014.
Revenues by Segment
The following table sets forth each operating segment’s revenues for the periods presented. The period-to-period comparison is
not necessarily indicative of future results.
NAPW Network
PDN Network
Noble Voice
Total revenues
For the Years Ended
December 31,
2015
2014
Change
(Dollars)
Change
(Percent)
(in thousands)
25,711 $
3,404
9,499
38,614 $
6,170(1) $
4,413
1,061(2)
11,644
$
$
19,541
(1,009)
8,438
26,970
316.7%
(22.9%)
795.3%
231.6%
(1) The Company began operating the NAPW Network segment after its acquisition in September 2014.
(2) The Company began operating the Noble Voice segment after its acquisition in November 2014.
The NAPW Network, which was acquired in September 2014, recognized revenues from membership fees and related services and
products sales of $25,711,000 for the year ended December 31, 2015, compared to $6,170,000 of revenues related to membership fees and
related services for the period from September 24, 2014 through December 31, 2014. The Company anticipates that in future periods, the
revenue generated from the NAPW Network will continue to exceed revenue generated from the PDN Network, and will be material to the
Company’s financial condition and results of operations. The Company began to significantly increase its energies and spending on sales
opportunities and membership benefit services after the acquisition of NAPW in September 2014. We anticipate that these investments,
which are a combination of improvements that leverage PDN Network’s technology and enhance membership services and support and our
consistent, continuing investments in lead generation, will result in an increase in both membership sales in the near, mid and long term as
well as an increase in renewals in the mid and long term.
During the years ended December 31, 2015 and 2014, we recognized $2,153,000 and $1,464,000, respectively, of revenues related
to direct sales of our recruitment services by the PDN Network. This increase in direct sales is primarily attributable to the continued
successful execution by our sales and marketing team of its sales plan to bring on numerous new direct relationships with employers who
seek to recruit diverse talent. We have also launched a new recruiting product in 2015 named PDN (Hired) which is targeted toward a
broader audience and short sales cycle that can generate recurring revenue on a monthly basis.
32
Also contributing to the increase in recruitment services revenue attributable to the PDN Network segment was $787,000 and
$750,000 of revenues generated from our Events Division during the years ended December 31, 2015 and 2014, respectively. The increase
was partially offset by a decline in our e-commerce revenues to $184,000 for the year ended December 31, 2015 compared to $ $213,000 in
2014 as a result of our focus on direct sales as well as the discontinuation in 2014 of our agreement with LinkedIn that had accounted for
$494,000 of revenue for the year ended December 31, 2014.
Revenue from the PDN Network’s consumer advertising and marketing solutions was $280,000 for the year ended December 31,
2015, compared to $1,492,000 for the year ended December 31, 2014. The year over year decrease was primarily the result of the
termination of our agreement with Apollo Group on October 9, 2014, which resulted in lost fixed monthly fees of $116,667. The Apollo
Agreement would have otherwise expired by its terms on February 28, 2015. Also contributing to this decline was revenue generated from
agreements with our partner organizations, which amounted to $280,000 for the year ended December 31, 2015, compared to $358,000 for
the year ended December 31, 2014. Partnership revenues declined as we shifted focus to our direct sales efforts and the integration of our
recent acquisitions.
Noble Voice, which was acquired in November 2014, generated $9,499,000 of lead generation and data revenue for the year
ended December 31, 2015 and $1,061,000 for the period of November 26, 2014 to December 31, 2014.
Costs and Expenses
The following tables set forth our costs and expenses for the periods presented (certain items may not foot due to rounding). The
period-to-period comparison of financial results is not necessarily indicative of future results.
Costs and expenses:
Cost of revenues
Sales and marketing
General and administrative
Impairment expense
Depreciation and amortization
Gain on bargain purchase of business
Loss on sale of property and equipment
Total costs and expenses
Years Ended
December 31,
2015
2014
(in thousands)
Change
(Dollars)
Change
(Percent)
5,576
22,502
15,670
25,113
3,651
-
34
72,546
2,154
8,041
6,392
-
1,084
(430)
-
17,241
3,422
14,461
9,278
25,113
2,567
430
34
55,305
158.9%
179.8%
145.1%
100.0%
236.8%
(100.0)%
100.0%
320.8%
Total costs and expenses increased significantly in the year ended December 31, 2015 to $72,546,000 compared to $17,241,000 for
the year ended December 31, 2014. This increase of 321% is primarily the result of an impairment expenses totaling $25,113,000 recorded
in the third quarter of 2015 and the increased costs of operating the acquired businesses of the NAPW Network and Noble Voice.
33
Operating Expenses
Cost of sales and services expense: Cost of sales and services during the year ended December 31, 2015 was $5,576,000, an
increase of $3,422,000, or 159%, from $2,154,000 for the year ended December 31, 2014.The increase was due to (i) $792,000 of costs of
products and membership services from NAPW Network for the year ended December 31, 2015, compared to $179,000 for the period from
September 24, 2014 to December 31, 2014 and $3,129,000 from Noble Voice services for the year ended December 31, 2015, compared to
$516,000 for the period from November 26, 2014 to December 31, 2015, (ii) a $ 138,000 increase in technology delivery services by PDN
Network for the year ended December 31, 2015 resulting from the growth of our OFCCP compliance product, (iii) a decrease of $42,000 of
direct costs incurred in connection with our Events Division for the year ended December 31, 2015, as a result of efficiencies gained in
scheduling and operating the events and (iv) a decrease of $53,000 of revenue sharing to our partner organizations due to the decline in
partner revenue as a result of our shifting business focus.
Sales and marketing expense: Sales and marketing expense for the year ended December 31, 2015 was $22,502,000 an increase of
$14,461,000 or 180%, compared to $8,041,000 for the year ended December 31, 2014. The increase primarily the result of our acquisition
of NAPW Network and Noble Voice in the fourth quarter of 2014 and consisted of (i) $15,953,000 of sales and marketing expenses from
NAPW Network, which included $7,034,000 of wages and benefits for the NAPW Network sales team and $8,888,000 of digital
advertising and direct mail costs to generate leads, (ii) wages of $4,270,000 for the Noble Voice lead generation team and (iii) a decrease of
$925,000 in sales and marketing salaries, commissions and benefits marketing costs for PDN Network which resulted from adjustments to
the sales and marketing team. It is our goal to continue to grow revenues in a cost efficient manner and leveraging the investment we are
making in technology and people to drive that business.
General and administrative expense: General and administrative expenses increased by $9,278,000 or 145%, to $15,670,000 for
the year ended December 31, 2015 compared to $6,392,000 for the year ended December 31, 2014, primarily due to our acquisition of
NAPW Network and Noble Voice in the fourth quarter of 2014 and resulted in an increase of $8,554,000 of expenses from NAPW Network
and $2,416,000 from Noble Voice, and was partially offset by an decrease from PDN of $1,692,000 due to allocation of shared expenses for
the year ended December 31, 2015. The NAPW Network increase included $850,000 of accrued expenses related to the closing of office
facilities as required by GAAP.
Impairment expense: As a result of the recurring operating losses incurred in NAPW Network since its acquisition in September
2014, management undertook a review of the carrying amount of its goodwill as of September 30, 2015. We performed our review based
on both qualitative and quantitative factors and determined that carrying value of NAPW Network’s goodwill exceeding its implied fair
value. We also performed another review based on the same factors at December 31, 2015 and determined that the carrying value of PDN’s
good will exceeded its implied fair value. Accordingly, we recorded a goodwill impairment charge of $25,113,000 during the year ended
December 31, 2015.
Depreciation and amortization expense: Depreciation and amortization expense for the years ended December 31, 2015 and 2014
were $3,651,000 and $1,084,000, respectively, an increase of $2,567,000 or 237% , which was primarily due to a $2,706,000 and $176,000
increase in amortization expense, resulting from the amortization of the intangible assets acquired from NAPW Network and Noble Voice,
respectively, and $362,000 of amortization related to the additions to capitalized software relating to web product platform development to
support emerging technologies and previously acquired software technology.
Loss on sale of property and equipment: Upon the closing of the NAPW Network sales office in Los Angeles, the Company sold
computer and office equipment no longer needed in the operation of the business. The result was the recognition of a $34,000 loss on the
sale of the undepreciated portion of the assets.
Other Income (Expenses)
Years Ended
December 31,
2015
2014
(in thousands)
Change
(Dollars)
Change
(Percent)
Total
(38)
(1,114)
1,076
(96.6)%
34
Included in other expenses, net, for the years ended December 31, 2015 is interest expense in the amount of $85,000 and $3,000,
respectively. Interest expense during the year ended December 31, 2015 is primarily the result of the note payable to Matthew Proman
which had been issued in conjunction with the Company’s Merger with NAPW Inc. and prepaid interest included in the purchases of short-
term investment instruments. In addition, for the years ended December 31, 2015 and 2014, we recognized interest income of $47,000 and
$85,000, respectively from interest earned on our short-term investments of cash in excess of our current needs for operating capital.
Acquisition related costs in the year ended December 31, 2014 of $1,195,000 are the result of legal and other professional fees incurred
with the merger with NAPW Inc. and the acquisition of Noble Voice.
Change in Fair Value of Warrant Liability
Years Ended
December 31,
2015
2014
(in thousands)
Change
(Dollars)
Change
(Percent)
Total
94
(9)
103
(1,144.4)%
The change in the fair value of the warrant liability is related to the common stock purchase warrants issued to underwriters in the
Company’s IPO on March 4, 2013. We recorded a non-cash gain (loss) of $94,000 and $(9,000) during the years ended December 31, 2015
and 2014, respectively, related to changes in the fair value of our warrant liability. The change in the fair value of our warrant liability was
primarily the result of changes in our stock price.
Income Tax (Benefit) Expense
Years Ended
December 31,
2015
2014
(in thousands)
Change
(Dollars)
Change
(Percent)
Total
1,919
(3,062)
4,981
(162.7)%
The effective income tax rate for the year ended December 31, 2015 was (5.7%), resulting in income tax expense of $1,919,000.
The effective income tax rate for the year ended December 31, 2014 was 45.9%, resulting in an income tax benefit of $3,062,000. During
the year ended December 31, 2015, the Company recorded a valuation allowance of $5,596,000. In assessing the realizability of deferred
tax assets, management considers whether it is more likely than not that some portion or all of the deferred income tax assets will not be
realized. The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the
periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred income tax
liabilities, projected future taxable income, and tax planning strategies in making this assessment. Based on the consideration of these
items, management has determined that enough uncertainty existed relative to the realization of the deferred income tax asset balances to
warrant the application of a valuation allowance as of December 31, 2015.
35
Net loss
The following table sets forth each operating segment’s net loss for the periods presented. The period-to-period comparison is not
necessarily indicative of future results.
NAPW Network
PDN Network
Noble Voice
Consolidated net loss
Years Ended
December 31,
2015
2014
(in thousands)
Change
(Dollars)
Change
(Percent)
$
$
(29,861) $
(4,884)
(1,051)
(35,796) $
$
(2,675)(1)
(1,412)
429(2)
(3,658)
$
(27,186)
(3,472)
(1,480)
(32,138)
1,016.3%
245.9%
345.0%
878.6%
(1) The Company began operating the NAPW Network segment after its acquisition in September 2014.
(2) The Company began operating the Noble Voice segment after its acquisition in November 2014.
During the years ended December 31, 2015 and 2014 we recognized $35,796,000 and $3,658,000 respectively, of net losses, a
change of 878.6% primarily attributable to the recognition of an impairment expense in connection with the merger with NAPW.
During the years ended December 31, 2015 and 2014 we recognized $29,861,000 and $2,675,000, respectively, of net losses
attributable to the NAPW Network which was acquired September 24, 2014. This increase in net loss is primarily attributable to the
recognition of an impairment expense of $24,717,000 plus a tax valuation allowance of $1,888,000 and an accrual of additional expenses of
$792,000 due to the closing of NAPW office facilities during the year ended December 31, 2015.
During the years ended December 31 2015 and 2014 we recognized $4,884,000 and $1,412,000, respectively, of net losses
attributable to the PDN Network. This increase in net loss is primarily attributable to a tax valuation allowance of $3,329,000 and an
impairment expense of $396,000 recognized in 2015 attributable to PDN.
During the years ended December 31, 2015 and 2014 we recognized $1,051,000 of net loss and $429,000 of net income,
respectively, attributable to the Noble Voice division which was acquired in November 26, 2014.
Liquidity and Capital Resources
The following table summarizes our liquidity and capital resources as of December 31, 2015 and 2014, respectively, and is
intended to supplement the more detailed discussion that follows:
Cash and cash equivalents
Short-term investments
Working capital (deficiency)
December 31,
2015
2014
(in thousands)
$
$
$
2,071 $
500 $
(6,739) $
1,519
5,199
(5,998)
Our principal sources of liquidity are our cash and cash equivalents, short-term investments and the net proceeds from our initial
public offering and other recent public offerings. Our payment terms for PDN customers range from 30 to 60 days. We consider the
difference between the payment terms and payment receipts a result of transit time for invoice and payment processing and to date have not
experienced any liquidity issues as a result of the payments extending past the specified terms. We collect NAPW Network membership
fees generally at the commencement of their membership term or at renewal periods thereafter. Cash and cash equivalents and short term
investments consist primarily of cash on deposit with banks and investments in money market funds, corporate and municipal debt and U.S.
government and U.S. government agency securities.
36
Under our business agreement with Apollo Group, Apollo Group made fixed monthly payments to us in the amount of $116,667
for the following services we provided to Apollo Group: (1) access to the hosted service for University of Phoenix students and alumni;
(2) reports on a daily, weekly or as otherwise requested basis by Apollo Group; and (3) supporting services, including technical support
for the hosted service, or as requested by Apollo Group. The agreement with Apollo terminated on October 9, 2014 and, as a result, the
Company no longer receives fixed monthly payments of $116,667.
The merger with NAPW Inc. resulted in a reduction in the amount of cash and short-term investments of the Company. The
consideration for the merger consisted of $3,555,000 paid by the Company in cash to the former sole shareholder of NAPW Inc, fees of
approximately $474,000 paid by the Company to the Company’s financial advisor, Aegis Capital Corp. and fees of approximately $349,000
paid by the Company to its legal and accounting advisors.
On March 31, 2014, the Company filed its amended Registration Statement on Form S-3 (the “ Shelf”), which was declared
effective by the SEC on April 2, 2015, registering for issuance shares of our common stock, preferred stock, depositary shares, rights,
warrants, units and debt securities up to an aggregate amount of $100,000,000, and 6,309,845 shares of our common stock for resale by
certain selling stockholders, in one or more future offerings. This Shelf presented an economical way to position the Company to take
advantage of strategic opportunities that may arise, all while helping to create a more liquid market for the Company’s common stock.
Following the Company’s 2014 acquisitions, which have enabled it to report the revenue growth depicted in its financial
statements for the quarters ended March 31, 2015, June 30, 2015 and September 30, 2015, it became prudent to raise additional working
capital to replenish amounts spent on the acquisitions and subsequent integration.
To that end, in April of 2015, the Company held its first offering under the Shelf and sold an aggregate of 1,670,000 shares of its
common stock at $3.00 per share for gross proceeds of $5,010,000. After the payment of underwriting commissions and discounts, the net
proceeds of the offering amounted to approximately $4,400,000. In May of 2015, the underwriters elected to exercise their option to
purchase an additional 75,100 shares of the Company’s common stock, also at $3.00 per share, for gross proceeds of $225,300, or
approximately $210,000 after the payment of underwriting commissions and discounts. These offerings enabled the Company to replenish
its current assets, maintain the ability to pursue new opportunities and enjoy a more liquid market for its common stock. The Company
believes it has more than adequate cash reserves to execute its business plan and drive the Company to profitability.
We intend to continue to make investments to support our business growth and may require additional funds to increase our sales
and marketing efforts and product development and acquire complementary businesses and technologies. We may need to engage in equity
or debt financings to secure additional funds. Future efforts to raise additional funds may not be successful or they may not be available on
acceptable terms, if at all.
We currently anticipate that our available funds and cash flow from operations will be sufficient to meet our working capital
requirements for the next twelve months.
Cash provided by (used in):
Operating activities
Investing activities
Financing activities
Net increase (decrease) in cash and cash equivalents
Cash and Cash Equivalents
Years Ended
December,
2015
2014
(in thousands)
$
$
(6,164) $
4,115
2,600
551 $
(8,790)
(8,614)
187
(17,217)
The Company considers cash and cash equivalents to include all short-term, highly liquid investments that are readily convertible
to known amounts of cash and have original maturities of three months or less.
37
Net Cash Used in Operating Activities
Net cash used in operating activities for the year ended December 31, 2015 was $6,164,000. We had a net loss of $35,796,000
during the year ended December 31, 2015, which was offset by non-cash impairment expense of $25,113,000, depreciation and
amortization of $3,651,000, deferred income tax expense of $1,919,000, stock-based compensation expense of $446,000, a decrease in the
fair value of warrant liabilities of $94,000, the amortization of premiums paid on short-term investments of $77,000, a loss on the sale of
property and equipment of $34,000, the write off of property and equipment of $192,000, the amortization of debt discount related to the
Proman note of $8,000, the write off of the balance of a note related to the acquisition of Noble Voice of $20,000 and a provision for bad
debt of $70,000. Changes in working capital used $1,765,000 of cash during the year ended December 31, 2015.
Net cash used in operating activities for the year ended December 31, 2014 was $8,790,000. We had a net loss of $3,658,000,
which was partially offset by non-cash depreciation and amortization of $1,084,000, a non-cash deferred tax benefit of $3,062,000, a non-
cash net gain on the bargain purchase of Noble Voice of $430,000, the fair value of warrants issued to an advisor in connection with our
merger with NAPW Inc. of $139,000, stock-based compensation expense of $565,000 and the amortization of premiums paid on short-term
investments of $87,000. Changes in working capital used $3,526,000 of cash during the year ended December 31, 2014.
Net Cash Provided by (Used in) Investing Activities
Net cash provided by investing activities for the year ended December 31, 2015 was $4,115,000, consisting of $5,547,000 of
proceeds from the maturities of short-term investments, offset by $925,000 from the purchase of short-term investments, $419,000 invested
to develop technology, $75,000 in purchases of property and equipment and $12,000 of new security deposits.
Net cash used in investing activities for the year ended December 31, 2014 was $8,614,000 consisting of $15,526,000 from the
purchase of short-term investments, $3,111,000 paid as partial consideration in the merger with NAPW Inc., $180,000 invested in
developed technology and $38,000 in purchases of property and equipment, offset by $10,240,000 of proceeds from the sale and maturities
of short-term investments.
Net Cash Provided by Financing Activities
Net cash provided by financing activities during the year ended December 31, 2015 was $2,600,000, consisting of $5,010,000 of
proceeds from the sale of common stock and $225,000 of proceeds from the sale of over-allotment common stock to our underwriters,
offset by $671,000 of costs related to the common stock offerings, $1,337,000 for the repayment of a note payable, $400,000 increase in
our merchant reserve, $212,000 for the repurchase of shares of vested restricted stock, and $15,000 for the payment of capital lease
obligations.
Net cash provided by financing activities during the year ended December 31, 2014 was $187,000 which includes $26,000 for the
repurchase of Company stock and $7,000 for the payment of capital leases. Additionally, financing activities were impacted by a change in
merchant reserve deposits of $668,000 and a change in a merchant reserve loan advance of $447,000.
Master Credit Facility
On March 30, 2016, we entered into a Master Credit Facility Agreement (the “Credit Agreement”) with White Winston Select
Asset Funds, LLC (the “Lender”). The Credit Agreement provides for a revolving credit facility (the “Facility”) in the principal amount
up to the lesser of $5,000,000 or 75% of the outstanding balance of our eligible customer receivables. We expect to close the transaction
in April 2016 upon receipt of required regulatory approvals. Borrowings under the Credit Agreement will bear interest at 8% per annum,
subject to an increase of 700 basis points upon the occurrence of an event of default as defined in the Credit Agreement. We may use the
proceeds of the Facility exclusively to satisfy our working capital needs and to pay the costs, fees and expenses in connection with the
Credit Agreement. The Company will pay to the Lender quarterly in arrears a non-utilization fee at the rate of 3% per annum on the
average daily unborrowed portion of the Facility. The Credit Agreement contains various affirmative and negative covenants, including,
the requirement to maintain at the end of each semi-annual fiscal period commencing with the period ending December 31, 2016, a
minimum current ratio of not less than 1.4 to 1.
Our obligations under the Credit Agreement are secured by a first priority lien in all our consolidated tangible and intangible
property, including all receivables from the operations of our business and all of the outstanding ownership interests in each of the
Company’s direct and indirect subsidiaries (the “Collateral”).
Upon closing of the Credit Agreement, we expect to borrow an advance in the aggregate amount of $2,000,000 under the Credit
Agreement. Our ability to borrow additional amounts under the Credit Agreement will be dependent on us having sufficient eligible
customer receivables.
38
In connection with the closing of the Credit Agreement, we will issue the following three warrants to the Lender, each
exercisable for 5 years from the date of issuance: (i) a warrant (the “Fixed $0.25 Warrant”) to purchase up to 1,000,000 shares of our
common stock with an exercise price of $0.25 per share, (ii) a warrant (the “Pro Rata Warrant”) to purchase up to 1,750,000 shares of
our common stock with an exercise price of $0.25 per share, and (iii) a warrant (the “Fixed $2.50 Warrant,” and together with the Fixed
$0.25 Warrant and the Pro Rata Warrant, the “Warrants”) to purchase up to 1,000,000 shares of our common stock with an exercise price
of $2.50 per share.
Off-Balance Sheet Arrangements
Since inception, we have not engaged in any off-balance sheet activities as defined in Regulation S-K Item 303(a)(4).
Critical Accounting Policies and Estimates
On April 5, 2012, the Jumpstart Our Business Startups Act (the “JOBS Act”) was signed into law. The JOBS Act contains
provisions that, among other things, reduce certain reporting requirements for qualifying public companies. As an “emerging growth
company,” we may delay adoption of new or revised accounting standards applicable to public companies until the earlier of the date that
(i) we are no longer an emerging growth company or (ii) we affirmatively and irrevocably opt out of the extended transition period for
complying with such new or revised accounting standards. We have elected to take advantage of the benefits of this extended transition
period. Our consolidated financial statements may therefore not be comparable to those of companies that comply with such new or revised
accounting standards. Upon issuance of new or revised accounting standards that apply to our consolidated financial statements, we will
disclose the date on which adoption is required for non-emerging growth companies and the date on which we will adopt the recently
issued accounting guidelines.
Our management’s discussion and analysis of financial condition and results of operations is based on our consolidated financial
statements, which have been prepared in accordance with accounting principles generally accepted in the United States, or U.S. GAAP.
The preparation of these consolidated financial statements requires us to exercise considerable judgment with respect to establishing sound
accounting policies and in making estimates and assumptions that affect the reported amounts of our assets and liabilities, our recognition
of revenues and expenses, and disclosure of commitments and contingencies at the date of the consolidated financial statements.
We base our estimates on our historical experience, knowledge of our business and industry, current and expected economic
conditions, the attributes of our products, the regulatory environment, and in certain cases, the results of outside appraisals. We periodically
re-evaluate our estimates and assumptions with respect to these judgments and modify our approach when circumstances indicate that
modifications are necessary. These estimates and assumptions form the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources.
While we believe that the factors we evaluate provide us with a meaningful basis for establishing and applying sound accounting
policies, we cannot guarantee that the results will always be accurate. Since the determination of these estimates requires the exercise of
judgment, actual results could differ from such estimates.
While our significant accounting policies are more fully described in Note 3 to our consolidated financial statements included at
the end of this Annual Report, we believe that the following accounting policies are the most critical to aid you in fully understanding and
evaluating our reported financial results and affect the more significant judgments and estimates that we use in the preparation of our
consolidated financial statements.
Accounts Receivable
Our policy is to reserve for uncollectible accounts based on our best estimate of the amount of probable credit losses in our
existing accounts receivable. We periodically review our accounts receivable to determine whether an allowance for doubtful accounts is
necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt.
Account balances deemed to be uncollectible are charged to the allowance after all means of collection have been exhausted and the
potential for recovery is considered remote.
39
Goodwill and Intangible Assets
We account for goodwill and intangible assets in accordance with Accounting Standards Codification (“ASC”) 350, Intangibles -
Goodwill and Other (“ASC 350”). ASC 350 requires that goodwill and other intangibles with indefinite lives should be tested for
impairment annually or on an interim basis if events or circumstances indicate that the fair value of an asset has decreased below its
carrying value.
We evaluate goodwill for impairment annually (December 31) and whenever events or changes in circumstances indicate the
carrying value of goodwill may not be recoverable. Triggering events that may indicate impairment include, but are not limited to, a
significant adverse change in customer demand or business climate that could affect the value of goodwill or a significant decrease in
expected cash flows.
When conducting our goodwill impairment assessment, we apply the two-step impairment test. The first step, identifying a
potential impairment, compares the fair value of the reporting unit with its carrying amount. If the carrying value exceeds its fair value, the
second step would need to be conducted; otherwise, no further steps are necessary as no potential impairment exists. The second step,
measuring the impairment loss, compares the implied fair value of the goodwill with the carrying amount of that goodwill. Any excess of
the goodwill carrying value over the respective implied fair value is recognized as an impairment loss, and the carrying value of goodwill
is written down to fair value.
Capitalized Technology Costs
We account for capitalized technology costs in accordance with ASC 350-40, Internal-Use Software (“ASC 350-40”). In
accordance with ASC 350-40, we capitalize certain external and internal computer software costs incurred during the application
development stage. The application development stage generally includes software design and configuration, coding, testing and
installation activities. Training and maintenance costs are expensed as incurred, while upgrades and enhancements are capitalized if it is
probable that such expenditures will result in additional functionality. Capitalized software costs are amortized over the estimated useful
lives of the software assets on a straight-line basis, generally not exceeding three years.
Business Combinations
ASC 805, Business Combinations (“ASC 805”), applies the acquisition method of accounting for business combinations to all
acquisitions where the acquirer gains a controlling interest, regardless of whether consideration was exchanged. ASC 805 establishes
principles and requirements for how the acquirer: a) recognizes and measures in its financial statements the identifiable assets acquired, the
liabilities assumed, and any non-controlling interest in the acquiree; b) recognizes and measures the goodwill acquired in the business
combination or a gain from a bargain purchase; and c) determines what information to disclose to enable users of the financial statements to
evaluate the nature and financial effects of the business combination. Accounting for acquisitions requires the Company to recognize,
separately from goodwill, the assets acquired and the liabilities assumed at their acquisition-date fair values. Goodwill as of the acquisition
date is measured as the excess of consideration transferred and the net of the acquisition-date fair values of the assets acquired and the
liabilities assumed. While the Company uses its best estimates and assumptions to accurately value assets acquired and liabilities assumed
at the acquisition date, the estimates are inherently uncertain and subject to refinement. As a result, during the measurement period, which
may be up to one year from the acquisition date, the Company may record adjustments to the assets acquired and liabilities assumed with
the corresponding offset to goodwill. Upon the conclusion of the measurement period or final determination of the values of assets
acquired or liabilities assumed, whichever comes first, any subsequent adjustments are recorded to the consolidated statements of
comprehensive loss.
Revenue Recognition
Our principal sources of revenue are recruitment revenue, consumer marketing and consumer advertising revenue, membership
subscription fees, lead generation revenues and product sales. Recruitment revenue includes revenue recognized from direct sales to
customers for recruitment services and events, as well as revenue from LinkedIn and our direct ecommerce sales. Revenues from
recruitment services are recognized when the services are performed, evidence of an arrangement exists, the fee is fixed or determinable
and collectability is probable. Our recruitment revenue is derived from agreements through single and multiple job postings, recruitment
media, talent recruitment communities, basic and premier corporate memberships, hiring campaign marketing and advertising, e-newsletter
marketing and research and outreach services.
40
Consumer marketing and consumer advertising revenue is recognized either based upon a fixed fee for revenue sharing
agreements in which payment is required at the time of posting, or billed based upon the number of impressions (the number of times an
advertisement is displayed) recorded on the websites as specified in the customer agreement.
Revenue generated from NAPW Network membership subscriptions is recognized ratably over the 12-month membership period,
although members pay their annual fees at the commencement of the membership period. Revenue from related membership services are
derived from fees for development and set-up of a member’s personal on-line profile and/or press release announcements. Fees related to
these services are recognized as revenue at the time the on-line profile is complete and press release is distributed.
We derive lead generation revenues pursuant to arrangements with for-profit educational centers. Under these arrangements, we
match educational centers with potential candidates, pursuant to specific parameters defined in each arrangement. We invoice the
educational centers on a monthly basis based upon the number of leads provided. Revenues related to lead generation are recognized at the
time the educational centers are invoiced.
Recent Accounting Pronouncements
See Note 3 to our consolidated financial statements.
Special Note Regarding Forward-Looking Statements
This annual report on Form 10-K, including Part I, Item 1. “Business” and Part II, Item 7. “Management’s Discussion and Analysis
of Financial Condition and Results of Operations,” contains “forward-looking statements” within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements concern expectations, beliefs, projections, plans and strategies, anticipated events or
trends and similar expressions concerning matters that are not historical facts. Specifically, this annual report contains forward-looking
statements regarding:
·
·
·
·
·
our beliefs regarding our ability to capture and capitalize on market trends;
our expectations on the future growth and financial health of the online diversity recruitment industry and the industry
participants, and the drivers of such growth;
our expectations regarding the continued membership growth;
our beliefs regarding the increased value derived from the synergies among our segments; and
availability and intended use of liquidity.
These forward-looking statements reflect our current views about future events and are subject to risks, uncertainties and
assumptions. We wish to caution readers that certain important factors may have affected and could in the future affect our actual results
and could cause actual results to differ significantly from those expressed in any forward-looking statement. The most important factors
that could prevent us from achieving our goals, and cause the assumptions underlying forward-looking statements and the actual results to
differ materially from those expressed in or implied by those forward-looking statements include, but are not limited to, the following:
·
·
·
·
·
·
failure to realize synergies and other financial benefits from mergers and acquisitions within expected time frames, including
increases in expected costs or difficulties related to integration of merger and acquisition partners;
inability to identify and successfully negotiate and complete additional combinations with potential merger or acquisition
partners or to successfully integrate such businesses, including our ability to realize the benefits and cost savings from, and limit
any unexpected liabilities acquired as a result of, any such business combinations;
our operating loss in 2014 and 2015;
failure to close the Credit Agreement;
failure to generate sufficient account receivables to borrow additional amounts under the Credit Agreement;
potential delisting from NASDAQ for failure to comply with continued listing requirements;
41
·
·
·
·
·
·
·
·
·
our limited operating history in a new and unproven market;
increasing competition in the market for online professional networks;
our ability to comply with increasing governmental regulation and other legal obligations related to privacy;
our ability to adapt to changing technologies and social trends and preferences;
our ability to attract and retain a sales and marketing team, management and other key personnel and the ability of that team to
execute on the Company’s business strategies and plans;
our ability to obtain and maintain intellectual property protection for our intellectual property;
any future litigation regarding our business, including intellectual property claims;
general and economic business conditions; and
legal and regulatory developments.
Additional factors, risks and uncertainties that may affect our results, are discussed in Item 1A. “Risk Factors” of this Annual
Report beginning on page 11, and in our subsequent filings with the SEC. You should consider these factors, risks and uncertainties when
evaluating any forward-looking statements and you should not place undue reliance on any forward-looking statement. Forward-looking
statements represent our views as of the date of this annual report, and we undertake no obligation to update any forward-looking statement
to reflect the impact of circumstances or events that arise after the date of this annual report.
ITEM 7A - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not applicable.
ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
The Company’s financial statements required by this item are included on pages F-1 through F-28 of this Annual Report. See Item
15(a)(l) for a listing of financial statements provided.
ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE.
None.
ITEM 9A - CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial
Officer, we conducted an evaluation of the effectiveness, as of the end of the period covered by this Annual Report, of our disclosure
controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the
“Exchange Act”). The purpose of this evaluation was to determine whether as of the evaluation date our disclosure controls and
procedures were effective to provide reasonable assurance that the information we are required to disclose in our filings with the SEC
under the Exchange Act: (1) is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and
forms and (2) accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as
appropriate to allow timely decisions regarding required disclosure. Based on this evaluation and because of the material weakness
described below, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were
not yet effective as of the end of the period covered in this Annual Report on Form 10-K.
42
Management’s Report on Internal Control over Financial Reporting
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer (principal executive officer
and principal financial officer, respectively), is responsible for establishing and maintaining adequate internal control over financial
reporting as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act. We have designed our internal controls to provide reasonable
assurance that our financial statements are prepared in accordance with generally accepted accounting principles in the United States (U.S.
GAAP), and include those policies and procedures that:
·
·
·
pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and disposition of
our assets;
provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures are being made only in
accordance with authorization of our management and directors; and
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our
assets that could have a material effect on the financial statements.
Our management conducted an evaluation of the effectiveness of our internal controls over financial reporting as of December 31,
2015. In making this evaluation, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway
Commission (“COSO”) in its 2013 Internal Control — Integrated Framework.
Based on this evaluation and because of the material weakness described below, our Chief Executive Officer and Chief Financial
Officer have concluded that our disclosure controls and procedures were not effective as of the end of the period covered in this Annual
Report on Form 10-K. To address the material weakness described below, we have expanded our disclosure controls and procedures to
include additional analysis and other procedures over the preparation of the financial statements included in this report. Accordingly, our
management has concluded that the financial statements included in this report fairly present in all material respects our financial position,
results of
This Annual Report does not include an attestation report of the Company’s registered public accounting firm regarding internal
control over financial reporting. Management’s report was not subject to attestation by the Company’s registered public accounting firm
pursuant to rules of the SEC that permit the Company to provide only management’s report in this Annual Report on Form 10-K.
Material Weakness in Internal Control Over Financial Reporting
A material weakness is a control deficiency or a combination of control deficiencies that result in more than a remote likelihood
that a material misstatement of the annual or interim financial statements will not be prevented or detected. Our management has concluded
that, as of December 31, 2015, we did not maintain effective controls over the preparation, review, presentation and disclosure of our
financial statements. Specifically, we noted the following:
·
·
·
The Company did not maintain adequate segregation of incompatible duties.
The Company lacks sufficient qualified personnel with the relative U.S. GAAP knowledge to review conclusions
reached regarding the accounting for complex transactions and related analyses to record amounts resulting from such
transactions in our financial records. Our internal control over these processes would not allow for employees to detect a
material misstatement in these areas in the normal course of performing their duties.
We did not maintain an effective financial reporting process to prepare financial statements in accordance with
U.S. GAAP. Specifically, our process lacked timely and complete financial statement reviews and procedures to ensure all
required disclosures were made in our financial statements. We also lacked a process to review information used to prepare
our financial statements and disclosures and did not have adequate segregation of duties over preparation of the financial
statements.
While we believe we have other controls in place that are operating effectively and mitigate the risk of material misstatement,
these control deficiencies could result in a misstatement of the presentation and disclosure of our financial statements that would result in a
material misstatement in our annual or interim financial statements that would not be prevented or detected. Accordingly, management
determined that these control deficiencies constitute a material weakness in our internal control over financial reporting as of December 31,
2015.
Plan for Remediation of Material Weakness
During 2015 and into the first quarter of 2016, we undertook certain initiatives to improve and remediate material weaknesses
related to our internal control over financial reporting for the period ended December 31, 2015.
43
Specifically, the Company implemented new policies to more fully segregate incompatible duties and enhance the overall internal
control structure. Additional policies and procedures were implemented to improve review and approval processes for critical payroll
functions, which will provide additional internal control enhancements. In addition, we segregated some check signing ability from finance
personnel to improve our segregation of incompatible duties within our accounting and financial reporting functions and also engaged a
third party external financial reporting specialist with expertise in GAAP and SEC reporting regulations.
We anticipate that the actions described above and resulting improvements in controls will strengthen the Company’s internal
control over financial reporting and will, over time, address the related material weakness. However, because many of the controls in the
Company’s system of internal controls rely extensively on manual review and approval, the successful operation of these controls may be
required for several quarters prior to management being able to conclude that the material weakness has been remediated.
Limitations on the Effectiveness of Controls
The effectiveness of any system of internal control over financial reporting, including ours, is subject to inherent limitations,
including the exercise of judgment in designing, implementing, operating and evaluating the controls and procedures, and the inability to
eliminate misconduct completely. Accordingly, any system of internal control over financial reporting, including ours, no matter how well
designed and operated, can only provide reasonable, not absolute assurances. In addition, projections of any evaluation of effectiveness to
future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of
compliance with the policies or procedures may deteriorate. We intend to continue to monitor and upgrade our internal controls as
necessary or appropriate for our business, but cannot assure you that such improvements will be sufficient to provide us with effective
internal control over financial reporting.
Changes in Internal Control over Financial Reporting
During the fourth quarter of 2015 we continued to undertake efforts to more fully segregate incompatible duties and enhance the
overall internal control structure. We implemented additional review and approval policies and procedures within our operations. There
have been no other changes in our internal control over financial reporting that occurred during our fiscal year ended December 31, 2015
that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.
ITEM 9B - OTHER INFORMATION
None.
ITEM 10 - DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
Code of Business Conduct and Ethics
PART III
We have adopted a Code of Ethics that applies to our Chief Executive Officer, Chief Financial Officer and Chief Accounting
Officer. The Code of Ethics is located on our internet web site at www.prodivnet.com under “Company-Investor Relations – Corporate
Governance – Governance Documents.” We intend to provide disclosure of any amendments or waivers of our Code of Ethics on our
website within four business days following the date of the amendment or waiver.
Other information required by this item, including information regarding directors, executive officers and corporate governance
matters will be incorporated herein by reference to the sections entitled “Proposal 1: Nomination and Election of Directors – Nominees for
Director,” “Corporate Governance – Meetings and Committees of the Board of Directors,” “Executive Officers” and “Section 16(a)
Beneficial Ownership Reporting Compliance” in the Company’s definitive proxy statement for its 2016 annual meeting of shareholders
(the “2016 Proxy Statement”), which proxy statement will be filed no later than 120 days after the close of the Company’s fiscal year
ended December 31, 2015.
44
ITEM 11 - EXECUTIVE COMPENSATION
The information required by this item is incorporated herein by reference to the sections entitled “ Executive Compensation,”
“Corporate Governance – Compensation Committee Interlocks and Insider Participation” and “Section 16(a) Beneficial Ownership
Reporting Compliance” in the 2016 Proxy Statement , which proxy statement will be filed no later than 120 days after the close of the
Company’s fiscal year ended December 31, 2015.
ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED
STOCKHOLDER MATTERS
The information regarding security ownership of management and certain beneficial owners required by this item is incorporated
herein by reference to the section entitled “Security Ownership of Certain Beneficial Owners and Management” in the 2016 Proxy
Statement, which proxy statement will be filed no later than 120 days after the close of the Company’s fiscal year ended December 31,
2015.
Securities Authorized for Issuance under Equity Compensation Plans
The following table sets forth certain information on the Company’s equity compensation plans as of December 31, 2015. See
Note 13 to Consolidated Financial Statements for additional information on equity compensation plans.
Plan category
Number of securities to
be issued upon exercise
of outstanding options,
warrants and rights
Weighted-average
exercise price of
outstanding options,
warrants and rights
Equity compensation
plans approved by
security holders
Equity compensation
plans not approved by
security holders
Total
(1) Includes:
(a)
(b)
157,190
—
157,190
Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
column (a))
(c)
$ 3.75
—
$ 3.75
1,642,810
—
1,642,810
(a) 124,333 shares of our Common Stock issuable for $3.45 upon exercise of outstanding options under the Plan;
(b) 32,857 shares of our Common Stock issuable for $4.90 upon exercise of outstanding options under the Plan.
ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
Certain Relationships and Related Party Transactions
The information required by this item is incorporated herein by reference to the sections entitled “ Corporate Governance –
Certain Relationships and Related Party Transactions” and “Corporate Governance – Director Independence” in the 2016 Proxy
Statement, which proxy statement will be filed no later than 120 days after the close of the Company’s fiscal year ended December 31,
2015.
45
ITEM 14 - PRINCIPAL ACCOUNTANT FEES AND SERVICES
The information required by this item is incorporated herein by reference to the section entitled “Independent Registered Public
Accounting Firm” in the 2016 Proxy Statement, which proxy statement will be filed no later than 120 days after the close of the Company’s
fiscal year ended December 31, 2015.
46
ITEM 15- EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a)
1. Financial Statements
PART IV
The financial statements and schedules listed in the accompanying Index to Consolidated Financial on page F-1 are filed as part of
this report.
2. Financial Statement Schedules
The financial statement schedules have been omitted because they are not applicable or because the required information is given in
the consolidated financial statements and notes thereto.
3. Exhibits
Description of Exhibit
Agreement and Plan of Merger among the Company, NAPW Merger Sub, Inc., NAPW, Inc. and Matthew B. Proman, dated
as of July 11, 2014 (incorporated herein by reference to the Company’s Current Report on Form 8-K filed with the SEC on
July 14, 2014).
Amended and Restated Certificate of Incorporation of the Company, as amended (incorporated herein by reference to Exhibit
3.1 of the Company’s Quarterly Report on Form 10-Q filed with the SEC on November 14, 2014).
Amended and Restated Bylaws of the Company, as amended (incorporated herein by reference to Exhibit 3.2 of the
Company’s Quarterly Report on Form 10-Q filed with the SEC on November 14, 2014).
Common Stock Certificate (incorporated herein by reference to Exhibit 4.1 of Amendment No. 12 to the Company’s
Registration Statement on Form S-1 (No. 333-181594), filed with the SEC on February 28, 2013).
Form of Underwriters’ Warrant (incorporated herein by reference to Exhibit 1.1 of Amendment No. 12 to the Company’s
Registration Statement on Form S-1 (No. 333-181594), filed with the SEC on February 28, 2013).
Common Stock Purchase Warrant for the Purchase of 6,000 Shares of Common Stock of Professional Diversity Network,
Inc. between David Bocchi and the Company, dated as of September 24, 2014 (incorporated by reference herein to Exhibit
10.3 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014).
Common Stock Purchase Warrant for the Purchase of 50,000 Shares of Common Stock of Professional Diversity Network,
Inc. between Matthew B. Proman and the Company, dated as of September 24, 2014 (incorporated by reference herein to
Exhibit 10.4 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014).
Common Stock Warrant for the Purchase of 131,250 Shares of Common Stock of Professional Diversity Network, Inc.
between Matthew B. Proman and the Company, dated as of September 24, 2014 (incorporated by reference herein to Exhibit
10.5 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014).
Exhibit
Number
2.1
3.1
3.2
4.1
4.2
4.3±
4.4
4.5
10.1
Master Services Agreement between Apollo Group and the Registrant, dated October 1, 2012, (incorporated herein by
reference to Exhibit 10.6 of Amendment No. 9 to the Company’s Registration Statement on Form S-1 (No. 333-181594),
filed with the SEC on January 16, 2013).
10.2
Statement of Work by and between the Registrant and Apollo Group, dated October 1, 2012 (incorporated herein by
reference to Exhibit 10.13 of Amendment No. 12 to the registrant’s Registration Statement on Form S-1 (No. 333-181594)
filed with the SEC on February 28, 2013).
47
10.3
10.4†
10.5#
10.6#
10.7#
10.8#
10.9#
Insertion Order between Apollo Group and the Registrant, dated June 11, 2012 (incorporated herein by reference to Exhibit
10.11 of Amendment No. 4 to the registrant’s Registration Statement on Form S-1 (No. 333-181594) filed with the SEC on
September 7, 2012)
Diversity Recruitment Partnership Agreement between the Registrant and LinkedIn Corporation, dated as of November 6,
2012 (incorporated herein by reference to Exhibit 10.12 of Amendment No. 9 to the registrant’s Registration Statement on
Form S-1 (No. 333-181594) filed with the SEC on January 16, 2013)
Amended and Restated Employment Agreement between the Company and James Kirsch, dated as of September 24, 2014
(incorporated herein by reference to Exhibit 10.6 to the Company’s Current Report on Form 8-K filed with the SEC on
September 26, 2014)
Employment Agreement between the Company and David Mecklenburger, dated as of September 24, 2014 (incorporated
herein by reference to Exhibit 10.7 to the Company’s Current Report on Form 8-K filed with the SEC on September 26,
2014)
Employment Agreement between the Company and Matthew Proman, dated as of September 24, 2014 (incorporated herein
by reference to Exhibit 10.8 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014)
Employment Agreement between the Company and Star Jones, dated as of September 24, 2014 (incorporated herein by
reference to Exhibit 10.9 to the Company’s Current Report on Form 8-K filed with the SEC on September 26, 2014)
Employment Agreement between the Company and Christopher Wesser, dated as of September 24, 2014 (incorporated
herein by reference to Exhibit 10.10 to the Company’s Current Report on Form 8-K filed with the SEC on September 26,
2014)
10.10#
Form of Employment Agreement entered into between the Company and Rudy Martinez (incorporated herein by reference to
Exhibit 10.8 of Amendment No. 12 to the registrant’s Registration Statement on Form S-1 (No. 333-181594) filed with the
SEC on February 28, 2013)
10.11#
Severance Agreement and General Release, dated as of March 10, 2015, between the Company and Rudy Martinez
(incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on
March 12, 2015)
10.12
Offer Letter, dated February 20, 2015, from the Company to Jorge Perez (incorporated herein by reference to Exhibit 10.12
to the Company’s Annual Report on Form 10-K filed with the SEC on March 31, 2015).
10.13
Form of Contribution and Reorganization Agreement (incorporated herein by reference to Exhibit 10.9 of Amendment No. 12
10.14
to the registrant’s Registration Statement on Form S-1 (No. 333-181594) filed with the SEC on February 28, 2013)
Form of Debt Exchange Agreement (incorporated herein by reference to Exhibit 10.10 of Amendment No. 12 to the
registrant’s Registration Statement on Form S-1 (No. 333-181594) filed with the SEC on February 28, 2013)
10.15#
Professional Diversity Network, Inc. 2013 Equity Compensation Plan (incorporated herein by reference to Exhibit 10.15 of
10.16
Amendment No. 12 to the registrant’s Registration Statement on Form S-1 (No. 333-181594) filed with the SEC on February
28, 2013)
Form of Professional Diversity Network, Inc. 2013 Equity Compensation Plan Nonqualified Stock Option Award Agreement
(incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on April
18, 2014)
10.17
Asset Purchase Agreement among Professional Diversity Network, Inc. and Careerimp, Inc., dated as of June 14, 2013
(incorporated herein by reference to Exhibit 10.16 to the Company’s Annual Report on Form 10-K filed with the SEC on
March 27, 2014)
10.18
Asset Purchase Agreement among Professional Diversity Network, Inc. and Personnel Strategies, Inc., dated as of September
18, 2013(incorporated herein by reference to Exhibit 10.17 to the Company’s Annual Report on Form 10-K filed with the
SEC on March 27, 2014)
48
10.19
10.20
10.21
Registration Rights and Lock-Up Agreement among the Company, Matthew B. Proman, Star Jones and Christopher Wesser,
dated as of September 24, 2014 (incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form
8-K filed with the SEC on September 26, 2014)
Promissory Note issued by the Company to Matthew B. Proman in the principal amount of $445,000, dated as of September
24, 2014 (incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with the SEC
on September 26, 2014)
Professional Diversity Network, Inc. 2013 Equity Compensation Plan Code Section 409A Nonqualified Stock Option Award
Agreement, dated as of September 24, 2014, between Matthew Proman and the Company (incorporated herein by reference
to Exhibit 10.11 to the Company’s Quarterly Report on Form 10-Q filed with the SEC on November 14, 2014)
10.22
Restricted Stock Agreement between the Company and Star Jones, dated as of September 24, 2014 (incorporated herein by
reference to Exhibit 10.1 to the Company’s Current Report on Form S-8 filed with the SEC on December 30, 2014)
10.23
Restricted Stock Agreement between the Company and Christopher Wesser, dated as of September 24, 2014 (incorporated by
reference herein to Exhibit 10.2 to the Company’s Current Report on Form S-8 filed with the SEC on December 30, 2014)
10.24
Separation Agreement and Mutual Release of All Claims, dated as of July 16, 2015, between the Company and Matthew
Proman (incorporated herein by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed with the
SEC on November 16, 2015).
21*
23*
24
31.1*
List of Subsidiaries of the Company
Consent of Marcum LLP.
Powers of Attorney (included on the signature page to this report)
Certification of Chief Executive Officer pursuant to Exchange Act Rule 13a-14(a) or Rule 15d- 14(a) as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002
31.2*
Certification of Chief Financial Officer pursuant to Exchange Act Rule 13a-14(a) or Rule 15d- 14(a) as adopted pursuant to
Section 302 of the Sarbanes-Oxley Act of 2002
32.1*
Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002
Filed herewith
*
† Confidential treatment requested as to certain portions of this exhibit. Such portions have been redacted and submitted separately to
the SEC.
# Denotes a management contract or compensation plan or arrangement
± The Common Stock Purchase Warrants issued by the Company to each of Craig Skop, Priyanka Mahajan, Kevin Mangan, Eric
Lord, Ramnarain Jaigobind, Zachary Hirsch , Joseph Haughton, Phillip Michals, Raffaele Gambardella and Robert Eide, all of
whom are affiliates of Aegis Capital Corp., are substantially identical in all material respects to the Common Stock Purchase
Warrant issued to David Bocchi and filed as an exhibit, except as to the recipient of such warrants and the number of shares of
Common Stock issuable upon exercise of such warrants. Pursuant to SEC regulation, we have omitted filing copies of such
warrants as exhibits to this Annual Report on Form 10-K.
49
INDEX TO FINANCIAL STATEMENTS
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2015 and 2014
Consolidated Statements of Comprehensive Loss for the years ended December 31, 2015 and 2014
Consolidated Statements of Stockholders’ Equity for the years ended December 31 2015 and 2014
Consolidated Statements of Cash Flows for the years ended December 31, 2015 and 2014
Notes to Consolidated Financial Statements
F-1
Page
F-2
F-3
F-4
F-5
F-6
F-7
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders
of Professional Diversity Network, Inc.
We have audited the accompanying consolidated balance sheets of Professional Diversity Network, Inc. and Subsidiaries (the
“Company”) as of December 31, 2015 and 2014, and the related consolidated statements of comprehensive loss, stockholders’ equity and
cash flows for the years then ended. These consolidated financial statements are the responsibility of the Company’s management. Our
responsibility is to express an opinion on these consolidated financial statements based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of
material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over
financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures
that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal
control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable
basis for our opinion.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of
Professional Diversity Network, Inc. and Subsidiaries, as of December 31, 2015 and 2014, and the results of its operations and its cash
flows for the years then ended in conformity with accounting principles generally accepted in the United States of America.
/s/ Marcum LLP
Marcum LLP
New York, NY
March 30, 2016
F-2
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED BALANCE SHEETS
Current Assets:
Cash and cash equivalents
Accounts receivable, net
Short-term investments
Incremental direct costs
Prepaid license fee
Prepaid expenses and other current assets
Deferred tax asset
Total current assets
Property and equipment, net
Capitalized technology, net
Goodwill
Intangible assets, net
Merchant reserve
Security deposits
Total assets
Current Liabilities:
Accounts payable
Accrued expenses
Deferred revenue
Customer deposits
Note payable
Promissory note
Warrant liability
Capital lease obligations
Total current liabilities
Deferred rent
Deferred tax liability
Other liabilities
Total liabilities
Commitments and contingencies
Stockholders' Equity
Common stock, $0.01 par value, 25,000,000 shares authorized,
14,608,230 shares and 12,928,072 shares issued as of December 31,
2015 and 2014, respectively, and 14,466,513 and 12,719,689 shares
outstanding as of December 31, 2015 and 2014, respectively
Additional paid in capital
Accumulated deficit
Treasury stock, at cost; 8,382 shares at December 31, 2015 and 2014
Total stockholders' equity
Total liabilities and stockholders' equity
December 31,
2015
2014
$
2,070,693 $ 1,519,467
3,448,748
2,510,530
5,198,878
500,000
900,868
1,023,916
337,500
112,500
381,057
411,592
58,200
-
6,629,231 11,844,718
444,398
456,523
874,769
526,070
20,201,190 45,180,531
12,051,839 14,934,225
860,849
371,310
$ 41,427,816 $ 74,592,472
1,260,849
383,786
$
837,712
4,465,941 $ 4,941,135
549,727
7,507,176 10,078,938
337,500
112,500
1,389,386
-
437,186
445,000
93,789
-
15,232
-
13,368,329 17,842,893
45,155
4,942,908
426,267
25,946
3,081,611
-
18,782,659 20,950,450
144,749
127,280
63,427,542 58,646,322
(5,094,463)
(40,890,017)
(37,117)
(37,117)
22,645,157 53,642,022
$ 41,427,816 $ 74,592,472
The accompanying notes are an integral part of these consolidated financial statements.
F-3
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
Revenues:
Membership fees and related services
Lead generation
Recruitment services
Product sales and other
Consumer advertising and marketing solutions
Total revenues
Costs and expenses:
Cost of revenues
Sales and marketing
General and administrative
Impairment expense
Depreciation and amortization
Gain on bargain purchase of business
Loss on sale of property and equipment
Total costs and expenses
Loss from operations
Other income (expense):
Interest expense
Interest and other income
Acquisition related costs
Other expense, net
Change in fair value of warrant liability
Loss before income tax expense (benefit)
Income tax expense (benefit)
Net loss
Net loss per common share, basic and diluted
Weighted average shares used in computing net loss per common share:
Basic and diluted
Year Ended December 31,
2015
2014
$
24,962,795 $
9,499,203
3,123,537
748,648
280,043
38,614,226
5,932,138
1,061,041
2,920,791
237,818
1,491,943
11,643,731
5,576,184
22,501,594
15,670,331
25,113,034
3,650,747
-
34,147
72,546,037
2,153,900
8,040,797
6,392,109
-
1,084,451
(429,956)
-
17,241,301
(33,931,811)
(5,597,570)
(84,728)
46,693
-
(38,035)
(3,370)
84,519
(1,195,195)
(1,114,046)
93,789
(8,568)
(33,876,057)
1,919,497
(35,795,554) $
(6,720,184)
(3,062,108)
(3,658,076)
(2.57) $
(0.46)
$
$
13,918,594
8,016,074
The accompanying notes are an integral part of these consolidated financial statements.
F-4
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY
Additional
Common Stock
Shares
Amount Capital
Paid In Accumulated Treasury Stock
Shares Amount
Deficit
Total
Stockholders'
Equity
Balance at January 1, 2014
6,318,227 $ 63,182 $21,883,593 $ (1,436,387) 2,200 $(11,255) $ 20,499,133
Issuance of common stock in connection
with acquisition of NAPW, Inc.
Fair value of options issued in connection
with acquisition of NAPW
Fair of warrants issued in connection with
acquisition of NAPW
Fair value of warrants issued to financial
advisor in connection with acquisition of
NAPW
Repurchase of common stock
6,309,845 63,098 35,208,935
-
-
-
35,272,033
-
-
-
-
-
556,496
-
-
-
556,496
-
294,342
-
-
-
294,342
-
138,768
-
-
-
138,768
-
-
- 6,182 (25,862)
(25,862)
Stock-based compensation
99,999
1,000
564,188
-
Net loss
-
-
-
(3,658,076)
-
-
-
565,188
-
(3,658,076)
Balance at December 31, 2014
Sale of common stock in secondary offering, net of
offering costs of $655,106
Sale of over-allotment common stock to underwriter,
net of underwriter’s discount of $15,771
Repurchase of common stock on vesting of restricted
stock
Stock-based compensation
Net loss
Balance at December 31, 2015
12,728,071 $127,280 $58,646,322 $ (5,094,463) 8,382 $(37,117) $ 53,642,022
1,670,000 16,700 4,338,194
75,100
751
208,778
-
-
-
-
-
-
4,354,894
209,529
(64,942)
66,666
-
(211,841)
446,107
(35,795,554)
14,474,895 $144,749 $63,427,542 $ (40,890,017) 8,382 $(37,117) $ 22,645,157
-
-
- (35,795,554)
(211,192)
445,440
(649)
667
-
-
-
-
-
-
-
The accompanying notes are an integral part of these financial statements.
F-5
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF CASH FLOWS
Cash flows from operating activities:
Net loss
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization
Deferred tax expense (benefit)
Gain on bargain purchase of business
Impairment expense
Stock-based compensation expense
Fair value of warrants issued to advisor in connection with acquisition
Amortization of prepaid license fees
Amortization of premium on short-term investments, net
Amortization of customer deposits
Change in fair value of warrant liability
Loss on sale of property and equipment
Provision for bad debt
Write off property and equipment
Write off of note payable
Accretion of debt discount
Changes in operating assets and liabilities:
Accounts receivable
Prepaid expenses and other current assets
Incremental direct costs
Prepaid license fee
Accounts payable
Accrued expenses
Deferred income
Deferred rent
Customer deposits
Other liabilities
Other assets
Net cash used in operating activities
Cash flows from investing activities:
Proceeds from maturities of short-term investments
Purchases of short-term investments
Cash paid for acquisition, net of cash acquired
Costs incurred to develop technology
Purchases of property and equipment
Proceeds from the sale of property and equipment
Security deposits
Net cash provided by (used in) investing activities
Cash flows from financing activities:
Proceeds from the sale of common stock
Payment of offering costs
Repayment of note payable
Merchant reserve
Shares repurchased on vesting of restricted stock
Payments of capital leases
Repurchase of common stock
Merchant cash advances
Net cash provided by financing activities
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents, beginning of year
Cash and cash equivalents, end of year
Year Ended December 31,
2015
2014
$
(35,795,554) $
(3,658,076)
3,650,747
1,919,497
-
25,113,034
446,107
-
225,000
76,878
(225,000)
(93,789)
34,147
70,000
191,946
(20,161)
7,814
835,937
(30,535)
(123,048)
-
(475,194)
154,292
(2,571,762)
19,209
-
426,267
-
(6,164,168)
1,084,451
(3,062,108)
(429,956)
-
565,188
138,768
112,500
86,655
(112,500)
8,568
-
-
-
-
2,604
371,277
38,968
30,258
(450,000)
(2,547,059)
(1,629,998)
174,518
25,946
450,000
-
10,000
(8,789,996)
5,547,000
(925,000)
-
(419,359)
(84,237)
9,060
(12,476)
4,114,988
10,240,000
(15,525,533)
(3,110,646)
(180,314)
(37,850)
-
-
(8,614,343)
5,235,300
(670,877)
(1,336,944)
(400,000)
(211,841)
(15,232)
-
-
2,600,406
-
-
-
667,709
-
(7,165)
(25,862)
(447,371)
187,311
551,226
1,519,467
2,070,693 $
(17,217,028)
18,736,495
1,519,467
$
F-6
Professional Diversity Network, Inc. and Subsidiaries
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Continued)
Supplemental disclosures of other cash flow information:
Cash paid for income taxes
Cash paid for interest
Non-cash disclosures:
Working capital adjustment to note payable
Increase in goodwill resulting from NAPW legal settlement
Common stock issued in connection with acquisition of NAPW
Fair value of options issued in connection with acquisition of NAPW
Fair value of warrants issued in connection with acquisition of NAPW
Promissory note issued in connection with acquisition of Global Outreach
Year Ended December 31,
2015
2014
$
$
$
$
$
$
$
$
- $
- $
-
-
32,281 $
133,693 $
- $
- $
- $
- $
-
-
35,272,033
556,496
294,342
1,389,386
The accompanying notes are an integral part of these financial statements.
F-7
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. Description of Business
Professional Diversity Network, Inc. is both the operator of the Professional Diversity Network (the “Company,” “we,” “our,” “us,”
“PDN Network,” “PDN” or the “Professional Diversity Network”) and a holding company for NAPW, Inc., a wholly-owned subsidiary of
the Company and the operator of the National Association of Professional Women (the “NAPW Network” or “NAPW”), as well as Noble
Voice LLC and Compliant Lead LLC (collectively, “Noble Voice”), each of which is a wholly-owned subsidiary of the Company and
together provide career consultation services. The Company is a corporation organized under the laws of Delaware, originally formed as
IH Acquisition, LLC under the laws of the State of Illinois on October 3, 2003. The PDN Network operates online professional
networking communities with career resources specifically tailored to the needs of different diverse cultural groups including: Women,
Hispanic-Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, Lesbians, Gay, Bisexual and Transgender
(LGBT), and Students and Graduates seeking to transition from education to career. The networks’ purposes, among others, are to assist
its registered users in their efforts to connect with like-minded individuals, identify career opportunities within the network and connect
with prospective employers. The Company’s technology platform is integral to the operation of its business. The NAPW Network is an
exclusive women-only professional networking organization, whereby its members can develop their professional networks, further their
education and skills, and promote their business and career accomplishments. NAPW provides its members with opportunities to network
and develop valuable business relationships with other professionals though its website, as well as at events hosted at its local chapters
across the country. The Noble Voice division typically conducts over 25,000 career consultations per week. Noble Voice monetizes these
consultations by using proprietary technology to drive inexpensive online traffic to our offline call center and generating value-added
leads for the Company’s strategic partners who provide continuing education and career services.
2. Liquidity, Financial Condition and Management’s Plans
The Company funds its operations principally from cash on hand and accounts receivable collected.
In April and May 2015, the Company sold an aggregate of 1,745,100 shares of the Company’s common stock at $3.00 per share for gross
proceeds of $5,235,300. Net proceeds, after the payment of commissions and legal and other expenses, amounted to approximately
$4,564,400 (see Note 12).
The Company is closely monitoring and controlling operating costs and capital requirements and has developed an operating plan for
2016. The Company is also leveraging the benefits of the combined operations and has actively begun eliminating duplicative costs across
the organization. The Company has also developed new products that leverage the operating strengths of the three distinct business units
and anticipates positive market acceptance. The Company’s continuing efforts to reduce cash outflows and monitor costs is reflected in the
improved cash used in operating activities for the year ended December 31, 2015 of $6,164,000, compared to the year ended December
31, 2014 of $8,790,000. The Company is making cost reductions in the areas of its staffing levels and operating budgets. Management
believes that the Company’s cash, investments on hand and anticipated cash to be received from expected future sales will be sufficient to
sustain operations for the next twelve months. However, there can be no assurances that the plans and actions proposed by management
will be successful, that the Company will generate anticipated revenues, or that unforeseen circumstances will not require additional
funding sources in the future or effectuate plans to conserve liquidity.
3. Summary of Significant Accounting Policies
Basis of Presentation - The accompanying consolidated financial statements have been prepared in accordance with accounting
principles generally accepted in the United States of America (“U.S. GAAP”).
Use of Estimates - The preparation of consolidated financial statements in conformity with generally accepted accounting principles
requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the consolidated financial statements and the reported amount of revenues and expenses
during the reporting period. Making estimates requires management to exercise significant judgment. It is at least reasonably possible that
the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the consolidated financial statements,
which management considered in formulating its estimate, could change in the near term due to one or more future confirming events.
Accordingly, the actual results could differ significantly from estimates.
Significant estimates underlying the financial statements include the fair value of acquired assets and liabilities associated with
acquisitions; assessment of goodwill, other intangible assets and long-lived assets for impairment; allowances for doubtful accounts and
assumptions related to the valuation of stock-based compensation.
Principles of Consolidation - The accompanying consolidated financial statements include the accounts of the Company and its wholly-
owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.
F-8
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Cash and Cash Equivalents - The Company considers cash and cash equivalents to include all short-term, highly liquid investments that
are readily convertible to known amounts of cash and have original maturities of three months or less.
Short-Term Investments - All highly liquid investments that have an original maturity of greater than 90 days but less than one year at the
date of purchase are classified as short-term investments. The Company classifies short-term investments as held to maturity and carries
them at amortized cost if the Company has the positive intent and ability to hold the securities to maturity.
Certificates of deposit
Certificates of deposit
Municipal bonds
Corporate fixed income bonds
December 31, 2015
Gross
unrealized
gains
Gross
unrealized
losses
483
483
$
$
Estimated fair
value
-
-
$
$
500,483
500,483
Amortized cost
$
$
500,000
500,000
$
$
December 31, 2014
Gross
unrealized
gains
Gross
unrealized
losses
Amortized cost
$
1,099,775
536,046
3,563,057
5,198,878
$
$
1,168
-
808,948
810,116
$
$
$
Estimated fair
value
1,100,943
529,474
4,372,005
6,002,422
-
$
(6,572)
-
(6,572) $
Accounts Receivable - Accounts receivable represent receivables generated from fees earned from customers and advertising revenue.
The Company’s policy is to reserve for uncollectible accounts based on its best estimate of the amount of probable credit losses in its
existing accounts receivable. The Company periodically reviews its accounts receivable to determine whether an allowance for doubtful
accounts is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may
be in doubt. Account balances deemed to be uncollectible are charged to the allowance after all means of collection have been exhausted
and the potential for recovery is considered remote. As of December 31, 2015 and 2014, the allowance for doubtful accounts amounted to
$95,000 and $25,000, respectively.
Incremental Direct Costs - Incremental direct costs incurred in connection with enrolling members in the NAPW Network consist of sales
commissions paid to the Company’s direct sales agents. The commissions are deferred and amortized over the term of membership, which
is a 12 month period. Amortization of deferred commissions is included in sales and marketing expense in the accompanying consolidated
statements of comprehensive loss. Amortization expense amounted to $2,252,000 and $540,000 for the years ended December 31, 2015
and 2014, respectively.
Property and Equipment - Property and equipment is stated at cost, including any cost to place the property into service, less
accumulated depreciation. Depreciation is recorded on a straight-line basis over the estimated useful lives of the assets which currently
range from 3 to 5 years. Leasehold improvements are amortized over the shorter of their estimated useful lives or the term of the lease.
Maintenance, repairs and minor replacements are charged to operations as incurred; major replacements and betterments are capitalized.
The cost of any assets sold or retired and related accumulated depreciation are removed from the accounts at the time of disposition, and
any resulting profit or loss is reflected in income or expense for the period.
Capitalized Technology Costs - In accordance with Accounting Standards Codification (“ASC”) 350-40, Internal-Use Software, the
Company capitalizes certain external and internal computer software costs incurred during the application development stage. The
application development stage generally includes software design and configuration, coding, testing and installation activities. Training
and maintenance costs are expensed as incurred, while upgrades and enhancements are capitalized if it is probable that such expenditures
will result in additional functionality. Capitalized software costs are amortized over the estimated useful lives of the software assets on a
straight-line basis, generally not exceeding three years.
F-9
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Business Combinations - ASC 805, Business Combinations (“ASC 805”), applies the acquisition method of accounting for business
combinations to all acquisitions where the acquirer gains a controlling interest, regardless of whether consideration was exchanged.
ASC 805 establishes principles and requirements for how the acquirer: a) recognizes and measures in its financial statements the
identifiable assets acquired, the liabilities assumed, and any non-controlling interest in the acquiree; b) recognizes and measures the
goodwill acquired in the business combination or a gain from a bargain purchase; and c) determines what information to disclose to
enable users of the financial statements to evaluate the nature and financial effects of the business combination. Accounting for
acquisitions requires the Company to recognize, separately from goodwill, the assets acquired and the liabilities assumed at their
acquisition-date fair values. Goodwill as of the acquisition date is measured as the excess of consideration transferred and the net of
the acquisition-date fair values of the assets acquired and the liabilities assumed. While the Company uses its best estimates and
assumptions to accurately value assets acquired and liabilities assumed at the acquisition date, the estimates are inherently uncertain
and subject to refinement. As a result, during the measurement period, which may be up to one year from the acquisition date, the
Company may record adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill. Upon the
conclusion of the measurement period or final determination of the values of assets acquired or liabilities assumed, whichever comes
first, any subsequent adjustments are recorded to the consolidated statements of comprehensive loss.
Goodwill and Intangible Assets - The Company accounts for goodwill and intangible assets in accordance with ASC 350, Intangibles –
Goodwill and Other (“ASC 350”). ASC 350 requires that goodwill and other intangibles with indefinite lives should be tested for
impairment annually or on an interim basis if events or circumstances indicate that the fair value of an asset has decreased below its
carrying value.
Goodwill is tested for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual
basis (December 31 for the Company) and between annual tests if an event occurs or circumstances change that would more likely than
not reduce the fair value of a reporting unit below its carrying value. The Company considers its market capitalization and the carrying
value of its assets and liabilities, including goodwill, when performing its goodwill impairment test. When conducting its annual goodwill
impairment assessment, the Company initially performs a qualitative evaluation of whether it is more likely than not that goodwill is
impaired. If it is determined by a qualitative evaluation that it is more likely than not that goodwill is impaired, the Company then applies
a two-step impairment test. The two-step impairment test first compares the fair value of the Company’s reporting unit to its carrying or
book value. If the fair value of the reporting unit exceeds its carrying value, goodwill is not impaired and the Company is not required to
perform further testing. If the carrying value of the reporting unit exceeds its fair value, the Company determines the implied fair value of
the reporting unit's goodwill and if the carrying value of the reporting unit's goodwill exceeds its implied fair value, then an impairment
loss equal to the difference is recorded in the consolidated statements of operations. As a result of the recurring operating losses incurred
in NAPW since its acquisition in September 2014, and the recurring losses in the PDN Network, the Company undertook a review of the
carrying amount of its goodwill. The Company performed its review based on both qualitative and quantitative factors and determined
that carrying value of NAPW’s and PDN’s goodwill exceeding its implied fair value. Accordingly, the Company recorded a goodwill
impairment charge of $25,113,000 in the accompanying consolidated statement of comprehensive loss for the year ended December 31,
2015.
Deferred Revenue - Deferred revenue includes customer deposits received prior to performing services which are recognized as revenue
when revenue recognition criteria are met.
Treasury Stock – Treasury stock is recorded at cost as a reduction of stockholders’ equity in the accompanying consolidated balance
sheets.
Revenue Recognition – Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement
exists, (2) services are performed, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.
Membership Fees and Related Services
Membership fees are collected up-front and member benefits become available immediately; however those benefits must remain available
over the 12 month membership period. At the time of enrollment, membership fees are recorded as a liability under deferred revenue and
are recognized as revenue ratably over the 12 month membership period. Members who are enrolled in an annual payment plan may
cancel their membership in the program at any time and receive a partial refund (amount remaining in deferred revenue) or due to
consumer protection legislation, a full refund based on the policies of the member’s credit card company.
Revenue from related membership services are derived from fees for development and set-up of a member’s personal on-line profile
and/or press release announcements. Fees related to these services are recognized as revenue at the time the on-line profile is complete
and press release is distributed.
Lead Generation
The Company derives lead generation revenues pursuant to arrangements with for-profit educational centers. Under these arrangements,
the Company matches educational centers with potential candidates, pursuant to specific parameters defined in each arrangement. The
Company invoices the educational centers on a monthly basis based upon the number of leads provided. Revenues related to lead
generation are recognized at the time the educational centers are invoiced.
F-10
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Recruitment Services
The Company’s recruitment services revenue is derived from the Company’s agreements through single and multiple job postings,
recruitment media, talent recruitment communities, basic and premier corporate memberships, hiring campaign marketing and advertising,
e-newsletter marketing and research and outreach services. Recruitment revenue includes revenue recognized from direct sales to
customers for recruitment services and events, as well as revenue from the Company’s direct e-commerce sales.
Product Sales and Other
Products offered to members relate to custom made plaques and an annual registry book. Product sales are recognized as liabilities under
deferred revenue at the time the initial order is placed. Revenue is then recognized at the time these products are shipped. The Company’s
shipping and handling costs are included in cost of sales in the accompanying condensed consolidated statements of comprehensive loss.
Consumer Advertising and Marketing Solutions
The Company provides career opportunity services to its various partner organizations through advertising and job postings on their
websites. The Company works with its partners to develop customized websites and job boards where the partners can generate
advertising, job postings and career services to their members, students and alumni. Partner revenue is recognized as jobs are posted to
their hosted sites.
Advertising and Marketing Expenses - Advertising and marketing expenses are expensed as incurred or the first time the advertising
takes place. The production costs of advertising are expensed the first time the advertising takes place. For the years ended December 31,
2015 and 2014, the Company incurred advertising and marketing expenses of approximately $6,129,000 and $2,215,000, respectively.
These amounts are included in sales and marketing expenses in the accompanying consolidated statements of comprehensive loss. At
December 31, 2015 and 2014, prepaid advertising costs of $0 and $53,000, respectively, are recorded in prepaid expenses and other assets
in the accompanying consolidated balance sheets.
Concentrations of Credit Risk - Financial instruments, which potentially subject the Company to concentration of credit risk, consist
principally of cash and cash equivalents and accounts receivable. The Company places its cash with high credit quality institutions. At
times, such amounts may be in excess of the FDIC insurance limits. The Company has not experienced any losses in such accounts and
believes that it is not exposed to any significant credit risk on the account.
Income Taxes - The Company accounts for income taxes in accordance with ASC 740, Income Taxes, which requires that the Company
recognize deferred tax liabilities and assets based on the differences between the financial statement basis and tax basis of assets and
liabilities, using enacted tax rates in effect for the year in which the differences are expected to reverse. The Company estimates the
degree to which tax assets and credit carryforwards will result in a benefit based on expected profitability by tax jurisdiction. A valuation
allowance for such tax assets and loss carryforwards is provided when it is determined to be more likely than not that the benefit of such
deferred tax asset will not be realized in future periods. If it becomes more likely than not that a tax asset will be used, the related
valuation allowance on such assets would be reduced.
ASC 740 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with
ASC 740-20 and prescribes a recognition threshold and measurement process for financial statement recognition and measurement of a
tax position taken or expected to be taken in a tax return. For those benefits to be recognized, a tax position must be more-likely-than-not
to be sustained upon examination by taxing authorities. There were no unrecognized tax benefits as of December 31, 2015. The Company
is currently not aware of any issues under review that could result in significant payments, accruals or material deviation from its position.
The Company may be subject to potential income tax examinations by federal or state authorities. These potential examinations may
include questioning the timing and amount of deductions, the nexus of income among various tax jurisdictions and compliance with
federal and state tax laws. Management does not expect that the total amount of unrecognized tax benefits will materially change over the
next twelve months.
The Company’s policy for recording interest and penalties associated with audits is to record such expense as a component of income tax
expense. There were no amounts accrued for penalties or interest as of December 31, 2015.
Fair Value of Financial Assets and Liabilities - Financial instruments, including cash and cash equivalents, short-term investments,
accounts payable and accrued liabilities, are carried at historical cost. Management believes that the recorded amounts approximate fair
value due to the short-term nature of these instruments.
F-11
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
The Company measures the fair value of financial assets and liabilities based on the exchange price that would be received for an asset or
paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction
between market participants on the measurement date. The Company maximizes the use of observable inputs and minimizes the use of
unobservable inputs when measuring fair value. The Company uses three levels of inputs that may be used to measure fair value:
Level 1 — quoted prices in active markets for identical assets or liabilities
Level 2 — quoted prices for similar assets and liabilities in active markets or inputs that are observable
Level 3 — inputs that are unobservable (for example cash flow modeling inputs based on assumptions)
The following table presents a summary of fair value measurements for certain financial instruments measured at fair value on a recurring
basis:
Financial Instrument
Warrant liability
Level
3
December 31,
2015
2014
$
- $
93,789
Level 3 liabilities are valued using unobservable inputs to the valuation methodology that are significant to the measurement of the fair
value of the derivative liabilities. For fair value measurements categorized within Level 3 of the fair value hierarchy, the Company’s
accounting and finance department, who report to the Chief Financial Officer, determine its valuation policies and procedures. The
development and determination of the unobservable inputs for Level 3 fair value measurements and fair value calculations are the
responsibility of the Company’s accounting and finance department and are approved by the Chief Financial Officer.
Level 3 Valuation Techniques:
Level 3 financial liabilities consist of warrant liabilities for which there is no current market for these securities such that the
determination of fair value requires significant judgment or estimation. Changes in fair value measurements categorized within Level 3 of
the fair value hierarchy are analyzed each period based on changes in estimates or assumptions and recorded as appropriate.
The Company uses the Black-Scholes option pricing model to value Level 3 financial liabilities at inception and on subsequent valuation
dates. This model incorporates transaction details such as the Company’s stock price, contractual terms, maturity, and risk free rates, as
well as volatility.
A significant decrease in the volatility or a significant decrease in the Company’s stock price, in isolation, would result in a significantly
lower fair value measurement. Changes in the values of the derivative liabilities are recorded in “change in fair value of warrant liability”
in the Company’s consolidated statements of comprehensive loss.
As of December 31, 2015 and 2014, there were no transfers in or out of Level 3 from other levels in the fair value hierarchy.
The warrant liability was valued using the Black-Scholes option pricing model and the following assumptions on the following dates:
Strike price
Market price
Expected life
Risk-free interest rate
Dividend yield
Volatility
Warrants outstanding
Fair value of warrants
December 31,
2015
2014
10.00
$
$
0.50
3.17 years
10.00
$
$
4.87
4.17 years
1.62%
0.00%
36%
1.62%
0.00%
42%
131,250
-
$
131,250
93,789
$
The Company decreased the warrant liability by $93,789 to reflect the change in the fair value of the warrant instruments for the year
ended December 31, 2015. The following table sets forth a summary of the changes in the fair value of the Level 3 financial liabilities
that are measured at fair value on a recurring basis:
F-12
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Balance – January 1, 2015
Decrease in net value of warrant liability
Balance –December 31, 2015
$
$
(93,789)
93,789
-
Net Loss per Share - The Company computes basic net loss per share by dividing net loss per share available to common stockholders by
the weighted average number of common shares outstanding for the period and excludes the effects of any potentially dilutive securities.
Diluted earnings per share, if presented, would include the dilution that would occur upon the exercise or conversion of all potentially
dilutive securities into common stock using the “treasury stock” and/or “if converted” methods as applicable. The computation of basic
net loss per share for the years ended December 31, 2015 and 2014 excludes the potentially dilutive securities summarized in the table
below because their inclusion would be anti-dilutive.
Warrants to purchase common stock
Stock options
Unvested restricted stock
Recent Accounting Pronouncements
2015
2014
362,500
157,190
44,445
564,135
362,500
346,000
200,001
908,501
In February 2016, the FASB issued new lease accounting guidance ASU No. 2016-02, “Leases” (“ASU 2016-02”) . Under the new
guidance, at the commencement date, lessees will be required to recognize a lease liability, which is a lessee‘s obligation to make lease
payments arising from a lease, measured on a discounted basis; and a right-of-use asset, which is an asset that represents the lessee’s right
to use, or control the use of, a specified asset for the lease term. The new guidance is not applicable for leases with a term of 12 months or
less. Lessor accounting is largely unchanged. Public business entities should apply the amendments in ASU 2016-02 for fiscal years
beginning after December 15, 2018, including interim periods within those fiscal years. Early application is permitted upon issuance.
Lessees (for capital and operating leases) and lessors (for sales-type, direct financing, and operating leases) must apply a modified
retrospective transition approach for leases existing at, or entered into after, the beginning of the earliest comparative period presented in
the financial statements. The modified retrospective approach would not require any transition accounting for leases that expired before
the earliest comparative period presented. Lessees and lessors may not apply a full retrospective transition approach. The Company is
currently evaluating the impact of the new guidance on its consolidated financial statements.
In November 2015, the FASB issued ASU No. 2015-17, “Balance Sheet Classification of Deferred Taxes” (“ASU 2015-17”) simplifying
the balance sheet classification of deferred taxes. To simplify the presentation of deferred income taxes, ASU 2015-17 requires that
deferred tax liabilities and assets be classified as non-current in a classified statement of financial position. Under prior guidance, an entity
was required to separate deferred income tax liabilities and assets into current and non-current amounts. The current requirement that
deferred tax liabilities and assets of a tax-paying component of an entity be offset and presented as a single amount is not affected. For
public entities, the guidance is effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal
years, with early adoption permitted. The guidance may be applied either prospectively to all deferred tax liabilities and assets or
retrospectively to all periods presented. The Company adopted the new guidance on a prospective basis for its year ending December 31,
2015. Financial statements for prior periods were not retrospectively adjusted. The new guidance had no impact on the Company’s
consolidated financial statements.
In September 2015, the FASB issued ASU 2015-16, “Business Combinations – Simplifying the Accounting for Measurement-Period
Adjustments” (“ASU 2015-16”), which eliminates the current guidance that requires an acquirer in a business combination to account for
measurement-period adjustments retrospectively as if the accounting for the business combination had been completed at the acquisition
date. Instead, under the new guidance, an acquirer recognizes measurement-period adjustments in the period in which it determines the
amount of the adjustment, including the effect on earnings of any amounts that would have been recorded in previous periods if the
accounting had been completed at the acquisition date. ASU 2015-16 does not change the criteria for determining whether an adjustment
qualifies as a measurement-period adjustment or change the length of the measurement period, which cannot exceed one year from the
date of the acquisition. The guidance is effective for annual and interim periods beginning after December 15, 2015, and the guidance is
applied prospectively to adjustments to provisional amounts that occur after the adoption date. As permitted, the Company has elected to
early adopt this guidance as of December 31, 2015. The adoption of this guidance did not have any impact of the Company’s consolidated
financial statements.
F-13
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
In April 2015, the FASB issued ASU No. 2015-03, “Interest - Imputation of Interest” (“ASU 2015-03”). ASU 2015-03 simplifies the
presentation of debt issuance costs by requiring that debt issuance costs related to a recognized debt liability be presented in the balance
sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts or premiums. The recognition
and measurement guidance for debt issuance costs would not be affected by the amendments of ASU 2015-03. In August 2015, ASU
2015-03 was amended by ASU No. 2015-15, “Presentation and Subsequent Measurement of Debt Issuance Costs Associated with Line-
of-Credit Arrangements” (ASU 2015-15). ASU 2015-15 adds language to ASU 2015-03 based on the SEC Staff Announcement that the
SEC would not object to an entity deferring and presenting debt issuance costs as an asset and subsequently amortizing the deferred debt
issuance costs ratably over the term of the line-of-credit arrangement, regardless of whether there are any outstanding borrowings on the
line-of-credit arrangement. For public business entities, ASU 2015-03, as amended by ASU 2015-15, is effective for financial statements
issued for fiscal years beginning after December 31, 2015, and interim periods within those fiscal years. For all other entities, ASU 2015-
03 is effective for financial statements issued for fiscal years beginning after December 15, 2015, and interim periods within fiscal years
beginning after December 15, 2016. Early adoption is permitted for financial statements that have not been previously issued. The
Company has early adopted ASU 2015-03 for the year ended December 31, 2015.
In June 2014, the FASB issued ASU No. 2014-12, “Compensation - Stock Compensation” (Topic 718): Accounting for Share-Based
Payments When the Terms of an Award Provide That a Performance Target Could be Achieved after the Requisite Service Period (“ASU
2014-12”). ASU 2014-12 affects entities that grant their employees share-based payments in which terms of the award provide that a
performance target that affects vesting could be achieved after the requisite service period. The amendments in ASU 2014-12 require that
a performance target that affects vesting and that could be achieved after the requisite service period be treated as a performance
condition. ASU 2014-12 is effective for fiscal years beginning after December 15, 2015. Early adoption is permitted. The adoption of this
guidance is not expected to have any impact of the Company’s consolidated financial statements.
In May 2014, the Financial Accounting Standard Board (the “FASB”) issued ASU No. 2014-09, “Revenue from Contracts with
Customers” (“ASU 2014-09”). ASU 2014-09 provides guidance for revenue recognition and affects any entity that either enters into
contracts with customers to transfer goods or services or enters into contracts for the transfer of nonfinancial assets and supersedes the
revenue recognition requirements in Topic 605, “Revenue Recognition,” and most industry-specific guidance. The core principle of ASU
2014-09 is the recognition of revenue when a company transfers promised goods or services to customers in an amount that reflects the
consideration to which the company expects to be entitled to in exchange for those goods or services. ASU 2014-09 defines a five-step
process to achieve this core principle and, in doing so, companies will need to use more judgment and make more estimates than under
the current guidance. These may include identifying performance obligations in the contract, estimating the amount of variable
consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. ASU 2014-
09 was initially effective for fiscal years beginning after December 15, 2016 and interim periods therein, using either of the following
transition methods: (i) a full retrospective approach reflecting the application of the standard in each prior reporting period with the option
to elect certain practical expedients, or (ii) a retrospective approach with the cumulative effect of initially adopting ASU 2014-09
recognized at the date of adoption (which includes additional footnote disclosures). Early adoption is not permitted. The Company is
currently evaluating the method and impact the adoption of ASU 2014-09 will have on the Company’s consolidated financial statements
and disclosures. In July 2015, the FASB deferred the effective date of ASU 2014-09 for one year, and proposed some modifications to the
original provisions.
4. Acquisitions
Acquisition of Noble Voice
On November 26, 2014, the Company entered into an Asset Purchase Agreement (the “Purchase Agreement”) with Global Outreach
Ventures, Inc. (“Global Outreach”), Eric Bull (“Mr. Bull”), Terri Gladwell (“Ms. Gladwell”) and Sergio Zlobin (“Mr. Zlobin,” and
together with Mr. Bull and Ms. Gladwell, the “Stockholders”), pursuant to which the Company acquired all of the issued and outstanding
membership interests of Global Outreach’s wholly-owned subsidiaries, Noble Voice LLC (“Old Noble Voice”) and Compliant Lead LLC
(“Compliant” and, together with Old Noble Voice, “Noble Voice”) for an aggregate purchase price of $1,389,386, consisting of a
promissory note (see Note 9).
The acquisition of Noble Voice was accounted for under the acquisition method of accounting. Accordingly, the acquired assets and
assumed liabilities were recorded at their estimated fair values, and operating results for Noble Voice are included in the consolidated
financial statements from the effective date of acquisition of November 26, 2014. Accounting standards require that when the fair value
of the net assets acquired exceeds the purchase price, resulting in a bargain purchase of a business, the acquirer must reassess the
reasonableness of the values assigned to all of the net assets acquired, liabilities assumed and consideration transferred. The Company
performed such a reassessment and concluded that the values assigned for the Noble Voice acquisition result in a fair measurement of the
purchase price allocation for financial statement recognition purposes. Consequently, the Company recognized a gain on bargain
purchase in the amount of $429,956 arising from the acquisition of Noble Voice, which has been recorded in the accompanying
consolidated statement of comprehensive loss during the year ended December 31, 2014. The gain on bargain purchase was primarily the
result of restricted stock considerations payable to the former owners, which was excluded from the purchase price, as the payment was
contingent on future employment. There was no goodwill as a result of the acquisition.
F-14
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
The allocation of the purchase price is summarized as follows:
Promissory note issued
Allocated to:
Cash and cash equivalents
Accounts receivable
Prepaid expenses and other current assets
Property and equipment
Security deposits
Accounts payable
Accrued expenses
Deferred tax liability
Net assets acquired
Excess of purchase price over net tangible assets acquired before
allocation to identifiable intangible assets and gain on
bargain purchase of business
$ 1,389,386
439,156
2,248,537
23,026
13,040
16,476
(1,111,669)
(186,638)
(272,586)
1,169,342
$
220,044
Because this acquisition was a stock purchase for tax purposes, the Company did not obtain a stepped-up tax basis in Noble Voice’s
assets. A deferred tax liability of $272,586 was established as part of the acquisition accounting to reflect the income tax effect of the
acquisition date difference between the carryover income tax and fair value financial reporting bases of the tangible and intangible assets
acquired and liabilities assumed. The deferred tax liability was calculated using a 38.8% effective tax rate. Management made the initial
determination that the fair values of the assets acquired and liabilities assumed which are principally short term, are approximately equal
to their cost bases. Management has made a determination that approximately $650,000 of the excess of the purchase price over the net
assets acquired should be allocated to the following identifiable intangible assets.
Developed Technology
Customer Relationships
Trade Name/Trademarks
Amortizable Intangible Assets
Gain on Bargain Purchase of Business
Estimated
Useful Life
(Years)
3
5
4
Amount
$
330,000
280,000
40,000
650,000
(429,956)
220,044
$
The Company incurred legal and other costs related to the transaction of approximately $137,948, which is reflected as acquisition related
costs in the accompanying consolidated statements of comprehensive loss during the year ended December 31, 2014.
Total revenues and income from continuing operations since the date of the acquisition of Noble Voice, included in the consolidated
statements of comprehensive loss for the year ended December 31, 2014, are $1,061,041 and $428,895, respectively.
Acquisition of NAPW
On September 24, 2014 (the “Closing Date”), NAPW, Inc., operator of the National Association of Professional Women, became part of
the Company upon the closing of the Company’s merger transaction with NAPW Merger Sub, Inc., a Delaware corporation and wholly-
owned subsidiary of the Company (“Merger Sub”), NAPW, Inc., a New York corporation (“Old NAPW”), and Matthew B. Proman, the
sole shareholder of Old NAPW (“Mr. Proman”), pursuant to an Agreement and Plan of Merger, dated as of July 11, 2014 (the “Merger
Agreement”). In accordance with the terms of the Merger Agreement, on the Closing Date, Old NAPW merged with and into Merger Sub
(the “Merger”). As a result of the Merger, the separate corporate existence of Old NAPW ceased and Merger Sub continues as the
surviving corporation, a wholly-owned subsidiary of the Company and was renamed “NAPW, Inc.”
F-15
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Pursuant to the Merger Agreement, the Company acquired all issued and outstanding shares of Old NAPW’s common stock for an
aggregate purchase price consisting of (i) 5,110,975 shares of Common Stock of the Company, which were issued to Mr. Proman, (ii)
959,096 shares of Common Stock, which were issued pursuant to a subscription agreement to Star Jones, NAPW’s President and National
Spokeswoman, (iii) 239,774 shares of Common Stock, which were issued pursuant to a subscription agreement to Christopher Wesser,
NAPW’s General Counsel (together with the shares issued to Mr. Proman and Ms. Jones, the “Merger Shares”), (iv) cash of $3,555,000,
(v) a promissory note in the original principal amount of $445,000 payable to Mr. Proman (see Note 10) (vi) an option for Mr. Proman to
purchase 183,000 shares of the Company’s Common Stock at a price of $3.45 per share, (vi) a warrant for Mr. Proman to purchase 50,000
shares of the Company’s Common Stock at a price of $4.00 per share and (vii) a warrant for Mr. Proman to purchase 131,250 shares of
the Company’s Common Stock at a price of $10.00 per share.
In connection with the Merger, the Company paid Aegis Capital Corp. (“Aegis”), financial advisor to the Company, a fee of $100,000 for
rendering and delivering its fairness opinion to the Board of Directors. The Company also paid Aegis a fee of $374,000 on the Closing
Date as consideration for providing financial advisory services to the Company in connection with the Merger and issued to affiliates of
Aegis a warrant to purchase 50,000 shares of the Company’s Common Stock at an exercise price of $4.00 per share (see Note 13).
The acquisition was accounted for under the acquisition method of accounting, whereby the Company was treated as the acquirer and
NAPW was treated as the acquired company. This determination was primarily based on the Company’s majority representation on the
Board of Directors, the Company comprising key management positions of the Company, and the fact that the Company paid a premium
for the equity interests in NAPW. Accordingly, the acquired assets and assumed liabilities of NAPW were recorded at their estimated fair
values, and operating results for NAPW are included in the consolidated financial statements from the effective date of acquisition of
September 24, 2014.
The allocation of the purchase price is summarized as follows:
Fair value of common stock issued (6,309,845 shares)
Cash paid
Promissory note issued
Stock options issued (183,000 options)
Common stock purchase warrants issued (181,250 warrants)
Total consideration
Allocated to:
Cash and cash equivalents
Accounts receivable
Incremental direct costs
Prepaid expenses and other current assets
Property and equipment
Security deposits
Merchant reserve
Other assets
Accounts payable
Accrued expenses
Deferred revenue
Deferred tax liability
Merchant cash advances
Capital lease obligations
Net liabilities assumed
Excess of purchase price over net liabilities assumed before
allocation to identifiable intangible assets and goodwill
$ 35,272,033
3,555,000
434,582
556,496
294,342
40,112,453
$
5,198
353,377
931,126
297,904
795,618
342,190
1,528,558
159,412
(6,153,564)
(1,954,036)
(8,880,000)
(6,193,765)
(447,371)
(22,397)
(19,237,750)
$ 59,350,203
The fair value of deferred revenue was determined to be $8,880,000, based upon management’s estimate of how much it would cost to
transfer the liability. The liability is measured as the direct, incremental cost to fulfill the legal performance obligation, plus a reasonable
profit margin. Because this acquisition was a stock purchase for tax purposes, the Company did not obtain a stepped-up tax basis in
NAPW’s assets. A deferred tax liability of $6,193,765 was established as part of the acquisition accounting to reflect the income tax
effect of the fair value of the acquired intangible assets. The deferred tax liability was calculated using a 40.6% effective tax rate.
Management has also made the initial determination that the fair values of substantially all other assets acquired and liabilities assumed
are approximately equal to their recorded cost. Management has made a determination that approximately $14,905,000 of the excess of
the purchase price over the net liabilities assumed should be allocated to identifiable intangible assets. The unidentified excess of the
purchase price over the fair value of the net liabilities assumed has been recorded as goodwill.
F-16
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Sales Process
Paid Member Relationships
Member Lists
Developed Technology
Trade Name/Trademarks
Amortizable Intangible Assets
Goodwill
Estimated
Useful Life
(Years)
10
5
5
3
4
Amount
$ 3,970,000
890,000
8,957,000
648,000
440,000
14,905,000
44,445,203
$59,350,203
Goodwill arising from the acquisition mainly consists of the synergies of enhanced recruitment solutions for the Company’s diverse client
base. The Company’s goodwill is not deductible for tax purposes. Goodwill and intangible assets are subject to a test for impairment on an
annual basis.
The Company incurred legal and other costs related to the transaction of approximately $1,057,247, which is reflected as acquisition
related costs in the accompanying consolidated statements of comprehensive loss during the year ended December 31, 2014.
Total revenues and loss from continuing operations since the date of the acquisition of NAPW, included in the consolidated statements of
comprehensive loss for the year ended December 31, 2014, are $6,169,956 and $2,417,068, respectively.
During the year ended December 31, 2015, Old NAPW settled a legal case that existed prior to the Merger (see Note 11). As a result of
the settlement, the Company recorded an increase in goodwill of $133,693 during the year ended December 31, 2015.
On July 16, 2015, the Company and Mr. Proman entered into a Separation Agreement and Mutual Release of All Claims (the “Separation
Agreement”) (see Note 11).
The following unaudited consolidated pro forma information gives effect to the acquisitions of Noble Voice and NAPW as if these
transactions had occurred on January 1, 2014. The following pro forma information is presented for illustration purposes only and is not
necessarily indicative of the results that would have been attained had the acquisitions been completed on January 1, 2014, nor are they
indicative of results that may occur in any future periods. Pro forma information is not presented for the year ended December 31, 2015,
as the Company’s results of operations include the consolidated results for the full period.
Revenues
Net loss
Net loss per share:
Basic and diluted
Weighted average shares outstanding:
Basic and diluted
F-17
Year Ended
December 31,
2014
$ 42,793,803
(4,628,737)
$
$
(0.36)
12,788,663
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
5. Property and Equipment
Property and Equipment is as follows:
Computer hardware
Furniture and fixtures
Leasehold improvements
Less: Accumulated depreciation
December 31,
2015
2014
$
$
$
371,893
227,828
147,016
746,737
(302,339)
$
444,398
370,442
311,487
281,638
963,567
(88,798)
874,769
In connection with the closing of NAPW’s office in Los Angeles, California (see Note11), the Company wrote off the remaining net book
value of its furniture and fixtures and leasehold improvements as of December 31, 2015 in the amount of $191,946, which is recorded in
general and administrative expenses in the accompanying statements of comprehensive loss.
Depreciation expense for the years ended December 31, 2015 and 2014 was $279,455 and $26,520, respectively, and is recorded in
depreciation and amortization expense in the accompanying statements of comprehensive loss.
6. Capitalized Technology
Capitalized Technology, net is as follows:
Capitalized cost:
Balance, beginning of period
Additional capitalized cost
Balance, end of period
Accumulated amortization:
Balance, beginning of period
Provision for amortization
Balance, end of period
Capitalized Technology, net
December 31,
2015
2014
$ 1,469,413
419,359
$ 1,888,772
$ 1,289,099
180,314
$ 1,469,413
$
943,343
488,906
$ 1,432,249
456,523
$
$
$
$
596,588
346,755
943,343
526,070
Amortization expense of $488,906 and $346,755 for the years ended December 31, 2015 and 2014, respectively, is recorded in
depreciation and amortization expense in the accompanying statement of comprehensive loss.
7. Intangible Assets
Intangible assets, net is as follows:
December 31, 2015
Useful Lives
(Years)
Gross Carrying
Amount
Accumulated
Amortization
Net Carrying
Amount
Long-lived intangible assets:
Sales Process
Paid Member Relationships
Member Lists
Developed Technology
Trade Name/Trademarks
Customer Relationships
Indefinite-lived intangible assets:
Trade Name
Intangible assets, net
10 $
5
5
3
4
5
3,970,000 $
890,000
8,957,000
978,000
480,000
280,000
15,555,000
(501,764) $
(224,972)
(2,264,131)
(392,167)
(149,860)
(60,667)
(3,593,561)
3,468,236
665,028
6,692,869
585,833
330,140
219,333
11,961,439
90,400
$ 12,051,839
F-18
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
December 31, 2014
Long-lived intangible assets:
Sales Process
Paid Member Relationships
Member Lists
Developed Technology
Trade Name/Trademarks
Customer Relationships
Indefinite-lived intangible assets:
Trade Name
Intangible assets, net
Useful Lives
(Years)
Gross
Carrying
Amount
Accumulated
Amortization
Net Carrying
Amount
10 $
5
5
3
4
5
3,970,000 $
890,000
8,957,000
978,000
480,000
280,000
15,555,000
(90,778) $
(46,972)
(472,731)
(66,167)
(29,861)
(4,666)
(711,175)
3,879,222
843,028
8,484,269
911,833
450,139
275,334
14,843,825
90,400
$
14,934,225
Future annual estimated amortization expense is summarized as follows:
Years ending December 31,
2016
2017
2018
2019
2020
Thereafter
8. Goodwill
Goodwill is summarized as follows:
Balance at January 1,
Acquisition of NAPW
Increase in goodwill due to Old NAPW legal settlement
Impairment expense on NAPW
Impairment expense on PDN
Balance at December 31,
9. Note Payable
$ 2,868,400
2,802,233
2,563,872
1,846,697
397,000
1,483,237
$ 11,961,439
2015
2014
735,328
- 44,445,203
-
-
$ 45,180,531 $
133,693
(24,717,157)
(395,877)
$ 20,201,190 $45,180,531
In connection with the Company’s acquisition of Old Noble Voice, and Compliant, the Company entered into a non-interest bearing
promissory note (“NV Promissory Note”) with Victory Holdings Group, LLC (“Victory Holdings”), a company owned by a former
member of Noble Voice. Pursuant to the NV Promissory Note, Old Noble Voice and Compliant agreed to pay Victory Holdings an
aggregate initial amount of $1,389,386. The initial amount to be repaid under the NV Promissory Note is subject to modification based
upon collected accounts receivable and assumed accounts payable included in the acquisition. The NV Promissory Note requires monthly
payments, subject to the modifications as defined in the Purchase Agreement, beginning on January 2, 2015 through and including
December 1, 2015. The NV Promissory Note is secured by a security interest in the accounts receivable as of the closing date of
November 26, 2014. For the year ended December 31, 2015, payments made on the NV Promissory Note totaled $1,336,944 and the note
was contractually reduced by $32,281, based upon the terms of the NV Promissory Note, which requires periodic modification of the
amounts due resulting from the Company’s analysis of the acquired accounts receivable and assumed accounts payable. As of December
31, 2015, the Company wrote off the remaining balance of the NV Promissory Note in the amount of $20,161. At December 31, 2015 and
2014, the amount outstanding under the NV Promissory Note was $0 and $1,389,386, respectively.
F-19
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
10. Promissory Note
The Company has an outstanding promissory note in the amount of $445,000 (the “Promissory Note”) payable to Matthew Proman, the
Company’s former Executive Vice President and Chief Operating Officer (see Note 11). The Promissory Note originally matured on
August 15, 2015, has an annual interest rate of 0.35% and was due and payable in quarterly installments of $137,500 on each of
November 15, 2014, February 15, 2015, May 15, 2015, with a final payment of $32,500 payable on August 15, 2015. However, if NAPW
(on a stand-alone basis) on any payment date fails to meet certain performance criteria as of the end of the fiscal quarter then most
recently ended with respect to gross revenue and net cash from operations, then the Company’s obligation to make payments of principal
and accrued interest on that date will be deferred to the next payment date that follows the next fiscal quarter end during which NAPW is
able to meet such performance criteria, and the maturity date shall be correspondingly extended until such time as the note may be repaid
in full. If NAPW (on a stand-alone basis) on any payment date, as of the end of the fiscal quarter then most recently ended, satisfies the
gross revenue performance criteria, but fails to satisfy the cash flow performance criteria, then the Company will only be required to make
payments of interest and principal to the extent NAPW has positive cash flows from operations equal to or greater than the amount due, as
defined in the Promissory Note. The Promissory Note is not convertible or exchangeable for shares of the Company’s Common Stock, is
unsecured and may be prepaid, in full or in part, at any time by the Company without premium or penalty. The amounts owing under the
Promissory Note may be accelerated upon the occurrence of an event of default. NAPW did not meet any of the specified performance
criteria during the term of the Promissory Note. Accordingly, payment of the $137,500 due on February 15, 2016 will be deferred until
May 15, 2016.
The stated interest rate of the Promissory Note is 0.35%, which was determined to be below the Company’s expected borrowing rate of
4.80%, therefore the Promissory Note was discounted by $10,418 using a 4.45% imputed annual interest rate. The discount was amortized
over the term of the Promissory Note as non-cash interest expense in the consolidated statements of comprehensive loss.
The discount was fully amortized at December 31, 2015. Interest expense amounted to $9,370 and $2,993 for years ended December 31,
2015 and 2014, respectively, which includes amortization of debt discount of $10,418 and $2,604, respectively. There were no payments
made on the Promissory Note for the year ended December 31, 2015. The Promissory Note, net of the unamortized discount, amounted to
$445,000 and $437,186 as of December 31, 2015 and December 31, 2014, respectively.
11. Commitments and Contingencies
Lease Obligations - The Company leases office space, a corporate apartment, office furniture and equipment under various operating
lease agreements.
The Company leases an office for its headquarters in Illinois, as well as office spaces for its events business, sales and administrative
offices under non-cancelable lease arrangements that provide for payments on a graduated basis with various expiration dates from
February 2016 through February 2019.
During 2015, the Company closed NAPW’s Los Angeles, California and Jericho, New York offices. As a result this decision, the
Company recorded an expense for the write off of the remaining net book value of its furniture and fixtures and leasehold improvements
in the amount of $191,946 and recorded the present value of the remaining lease obligations expected to be incurred for the remainder of
the respective lease terms in the amount of $658,551. The expected lease obligations have been offset by expected sublease income. The
lease obligation expense is recorded in general and administrative expenses in the accompanying consolidated statements of
comprehensive loss. The corresponding current portion of the liability in the amount of $232,284 and the long-term portion of the liability
in the amount of $426,267 are recorded in accrued expenses and other liabilities, respectively, in the accompanying consolidated balance
sheets at December 31, 2015.
Rent expense, amounting to $1,436,902 and $618,551 for the years ended December 31, 2015 and 2014, respectively, is included in
general and administrative expense in the consolidated statements of comprehensive loss. Included in rent expense is sublease income of
$345,000 and $0 for the years ended December 31, 2015 and 2014, respectively. The sublease runs through July 2018 and calls for
escalating payments during its term.
F-20
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Future annual minimum payments net of sublease income due under the leases are summarized as follows:
Year ended December 31,
2016
2017
2018
2019
$ 1,422,819
1,331,495
1,132,112
101,187
$ 3,987,613
Legal Proceedings
Noble Voice LLC, a wholly-owned subsidiary of the Company, is party to litigation captioned as Expand, Inc. v. Noble Voice LLC et al .,
Case No.: 2014-CA-9366 A (Orange County, FL Circuit Court) pursuant to which Expand, Inc., d/b/a SoftRock, Inc. (“SoftRock”) filed a
complaint against Noble Voice LLC and certain other defendants (the “Noble Voice Defendants”) in September of 2014 alleging the
existence of a purported conspiracy by Noble Voice and the other defendants to breach the individual Noble Voice Defendants’ Non-
Compete Agreements and separate Confidentiality Agreements, misappropriation of trade secrets by some but not all Noble Voice
Defendants, tortious interference and seeking injunctive relief. In February of 2016 the parties agreed to a settlement in principle, for a
nominal amount that will be subject to a confidentiality agreement once approved by the Court.
The Company and its wholly-owned subsidiary, Noble Voice, LLC, are parties to litigation captioned as Coleman v. Noble Voice, LLC, et
al., Case No. 15-CV-6791 (N.D. Ill.), a putative class action, pursuant to which a consumer alleged that Noble Voice violated the
Telephone Consumer Protection Act (“TCPA”) by contacting him in relation to a job for which he applied online. The action complaint
seeks unspecified damages and injunctive relief. The lawsuit was filed in August of 2015 and the Company timely filed its answer. While
the case is in preliminary discovery stages, the Company is confident in its TCPA compliance practices. While the outcome of this lawsuit
is uncertain, the Company believes that the claims asserted are without merit and intends to aggressively defend against the claims.
The Company is party to litigation captioned as Norma Vazquez v. Professional Diversity Network, Inc., Case No. 16-CV-13-WCO
(N.D.Ga.), a putative class action, pursuant to which a consumer alleged that the Company violated the TCPA by sending her a text
message inviting her to attend a career fair. The complaint seeks unspecified damages and injunctive relief. The lawsuit was filed in
January of 2016 and the Company has not yet answered but is within its time to do so. While the outcome of this lawsuit is uncertain, the
Company believes that the claims asserted are without merit and intends to aggressively defend against these claims.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned Gauri Ramnath, et al. v. Professional
Diversity Network, Inc., et al., No. BC604153 (Los Angeles Superior Ct.), a putative class action alleging violations of various California
Labor Code (wage & hour) sections. The plaintiffs seek unspecified damages. The complaint was filed in December of 2016 and the
Company has answered. The parties have not yet begun to conduct discovery, but have engaged in discussions to create a universal
settlement. While the outcome of this lawsuit and its prospective settlement are uncertain, the Company believes that its resolution will
not have a material negative impact on the Company’s financial performance.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned as Crystal Martin, et al. v. NAPW, Inc., et
al., No. BC606543 (Los Angeles Sup. Ct.), alleging violations of various California Labor Code (wage & hour) sections. The plaintiffs
seek unspecified damages and civil penalties pursuant to the California Labor Code. The complaint was served in January of 2016. The
parties have agreed to a settlement in principle for a nominal amount.
The Company and its wholly-owned subsidiary, NAPW, Inc., are parties to litigation captioned Ilana Youngheim v. NAPW, Inc., et al.,
No. BC605928 (Los Angeles Sup. Ct.), a case alleging discrimination in violation of California Fair Employment and Housing Act
(disability discrimination). The plaintiff seeks unspecified damages, back pay, front pay, lost employment benefits and other
compensation. The complaint was served in February of 2016 and the Company has not yet answered but is within its time to do
so. While the outcome of this lawsuit is uncertain, the Company believes that the claims asserted are without merit and intends to
aggressively defend against these claims.
The Company’s wholly-owned subsidiary, NAPW, Inc., is the respondent in two matters currently pending before the New York State
Division of Human Rights (“DHR”), captioned Adrianne Kay Mack v. NAPW Merger Sub, Inc., No. 10178056 and Adrianne Kay Mack
v. National Association of Professional Women, No. 10178191. These related cases from a single former employee allege that the
employee received disparate treatment on account of her race or national origin (in No. 10178056) and that she was terminated in
retaliation for filing her original complaint (in No. 10178191). The Company has answered both complaints. With respect to the
retaliation complaint the Company has presented the DHR with compelling evidence that the employee was terminated before the
Company received or became aware of her initial complaint. Though the outcome of any case is uncertain, the Company believes that
the claims asserted are without merit and intends to aggressively defend against the claims.
General Legal Matters
From time to time, the Company is involved in legal matters arising in the ordinary course of business. While the Company believes that
such matters are currently not material, there can be no assurance that matters arising in the ordinary course of business for which the
Company is, or could be, involved in litigation, will not have a material adverse effect on its business, financial condition or results of
operations.
F-21
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Separation Agreement
On July 16, 2015, the Company and Mr. Proman entered into a Separation Agreement whereby Mr. Proman resigned from his position as
the Company’s Executive Vice President and Chief Operating Officer and resigned from the Company’s Board of Directors. Under the
terms of the Separation Agreement, the Company paid Mr. Proman severance in an amount equal to the value of nine months of his
annual salary, or $206,250, which is recorded in general and administrative expenses in the accompanying consolidated statements of
comprehensive loss. The Company will also reimburse Mr. Proman for the amount of any premiums for individual medical insurance
during the nine-month period following the date of the Separation Agreement. Mr. Proman released and discharged the Company and its
officers, directors, employees and agents from any and all claims, whether then known or unknown, which Mr. Proman then had based
upon or arising out of any matter occurring or existing at any time up to and including the date of the Separation Agreement. The
Company likewise released and discharged Mr. Proman from any and all claims, whether then known or unknown, which the Company
then had based upon or arising out of any matter occurring or existing at any time up to and including the date of the Separation
Agreement.
Mr. Proman also agreed to provisions in the Separation Agreement prohibiting him from, for a period of one year following the date of the
Separation Agreement, (i) disparaging the Company or any of its subsidiaries, or any of its or their products and services, directors,
officers, employees or other agents, (ii) competing against the Company or any of its subsidiaries, (iii) soliciting the termination of any
employee of the Company or any of its subsidiaries and (iv) interfering with the relationship between the Company and its subsidiaries,
on the one hand, and their customers, on the other hand. The Separation Agreement provides that in the event that Mr. Proman breaches
his obligations under the foregoing provisions, then as liquidated damages he will forfeit any amounts otherwise owed to him under the
Promissory Note. As of the date of the Separation Agreement, $445,000 of unpaid principal remained owing under the Promissory Note.
As additional liquidated damages, Mr. Proman would also forfeit all of his rights to acquire shares of the Company’s common stock upon
the exercise of any warrants or options held by him as of the date of the Separation Agreement. As of such date, Mr. Proman was the
holder of a warrant to purchase 50,000 shares of the Company’s common stock for $4.00 per share, of a warrant to purchase 131,250
shares of the Company’s common stock for $10.00 per share and of options to purchase 183,000 shares of the Company’s common stock
at $3.45 per share. Pursuant to the terms of Mr. Proman’s Option Award Agreement he had 60 days from the date of this separation to
exercise the 183,000 options at a price of $3.45 per share. Mr. Proman chose not to exercise the options within the 60 day window and as a
result, the 183,000 options were forfeited.
12. Stockholders’ Equity
Preferred Stock – The Company has no preferred stock issued. The Company’s amended and restated certificate of incorporation and
amended and restated bylaws include provisions that allow the Company’s Board of Directors to issue, without further action by the
stockholders, up to 1,000,000 shares of undesignated preferred stock.
Common Stock – The Company has one class of common stock outstanding with a total number of shares authorized of 25,000,000. As of
December 31, 2015, the Company had 14,466,513 shares of common stock outstanding.
In April 2015, the Company sold an aggregate of 1,670,000 shares of the Company’s common stock at $3.00 per share for gross proceeds
of $5,010,000. Net proceeds, after the payment of commissions and legal and other expenses, amounted to approximately $4,400,000. In
May 2015, the underwriters elected to exercise their option to purchase an additional 75,100 shares of the Company’s common stock at
$3.00 per share, for gross proceeds of $225,300, or approximately $210,000 after the payment of underwriting commissions and discounts
13. Stock-Based Compensation
Equity Incentive Plans – The Company adopted the 2013 Equity Compensation Plan under which the Company reserved 500,000 shares
of common stock for the purpose of providing equity incentives to employees, officers, directors and consultants including options,
restricted stock, restricted stock units, stock appreciation rights, other equity awards, annual incentive awards and dividend equivalents.
The plan provides for a maximum of 500,000 shares that could be acquired upon the exercise of stock options or the vesting of restricted
stock. On June 3, 2015, the Company amended the plan to increase the number of authorized shares of common stock under the plan to
1,800,000 shares.
F-22
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Stock Options
The following table summarizes the Company’s stock option activity for the year ended December 31, 2015:
Weighted
Average
Remaining
Contractual
Life
(in Years)
Weighted
Average
Exercise
Price
Aggregate
Intrinsic
Value
9.4 $
491,320
8.0 $
6.6 $
-
-
Outstanding - December 31, 2014
Granted
Exercised
Forfeited or Canceled
Outstanding – December 31, 2015
Number of
Options
346,000 $
32,857
-
(221,667)
157,190 $
3.45
4.90
-
(3.45)
3.75
Exercisable – December 31, 2015
47,668
3.45
A summary of the changes in the Company’s unvested stock options is as follows:
Unvested - December 31, 2014
Granted
Vested
Forfeited or Canceled
Unvested – December 31, 2015
Weighted
Average Grant
Date Fair
Value
Number of
Options
163,000 $
32,857
(47,668)
(38,667)
109,522 $
1.65
1.87
(1.65)
2.80
1.72
On March 23, 2015, the Company granted 32,857 stock options to certain directors for future services. These options had a grant date fair
value of $61,443 using the Black-Sholes option-pricing model with the following assumptions:
Risk-free interest rate
Expected dividend yield
Expected volatility
Expected term
1.41%
0.00%
39.47%
5.5 years
The options are exercisable at an exercise price of $3.45 per share over a ten-year term and vest over one year. The Company recorded
$46,080 as compensation expense during the year ended December 31, 2015 pertaining to this grant.
On March 31, 2014, the Company granted 187,000 stock options to certain directors, senior management and employees for future
services. These options had a fair value of $308,350 using the Black-Sholes option-pricing model with the following assumptions:
Risk-free interest rate
Expected dividend yield
Expected volatility
Expected term
2.02%
0.00%
48.14%
6 years
The options are exercisable at an exercise price of $3.45 per share over a ten-year term and vest over three years. The Company recorded
$58,807 and $67,194 as compensation expense during the years ended December 31, 2015 and 2014, respectively, pertaining to this grant.
As discussed in Note 4, the Company issued 183,000 stock options to Mr. Proman as part of the Merger Consideration in connection with
the acquisition of NAPW. These options had a fair value of $556,496 using the Black-Scholes option-pricing model with the following
assumptions:
F-23
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Risk-free interest rate
Expected dividend yield
Expected volatility
Expected term
1.82%
0.00%
41.5%
5 years
The options were fully vested and exercisable at an exercise price of $3.45 per share over a ten year term. The Company included the fair
value of the options of $556,496 as part of the consideration paid in connection with the acquisition of NAPW. These options were
canceled in connection with Mr. Proman’s Separation Agreement (see Note 11).
The Company recorded non-cash compensation expense of $104,886 and $67,194 for the years ended December 31, 2015 and 2014,
respectively, pertaining to stock options.
Total unrecognized compensation expense related to unvested stock options at December 31, 2015 amounts to $94,382 and is expected to
be recognized over a remaining weighted average period of 0.94 years.
Warrants
As of December 31, 2014 and 2015, there were 362,500 warrants outstanding and exercisable, with a weighted average exercise price of
$8.34 per share. The weighted average remaining contractual life of the warrants outstanding and exercisable at December 31, 2015 and
2014 was 3.5 and 4.5 years, respectively, and the aggregate intrinsic value was $0 and $87,000, respectively.
The Company did not grant any warrants to purchase shares of common stock during the year ended December 31, 2015.
As discussed in Note 4, the Company granted 181,250 warrants to Mr. Proman as part of the Merger Consideration in connection with the
acquisition of NAPW. These warrants had a fair value of $294,342. In addition, the Company granted 50,000 warrants to Aegis for
financial advisory services rendered in connection with the NAPW acquisition. These warrants had a fair value of $138,768.
The fair value of the warrants was determined using the Black-Scholes option-pricing model with the following assumptions:
Risk-free interest rate
Expected dividend yield
Expected volatility
Expected term
1.82%
0.00%
41.5%
5 years
The warrants are fully vested, are exercisable one year from the date of grant and have a five year term. Of the warrants granted, 100,000
are exercisable at an exercise price of $4.00 per share and 131,250 warrants are exercisable at an exercise price of $10.00 per share. The
Company included the fair value of the warrants granted to Mr. Proman of $294,342 as part of the consideration paid in connection with
the acquisition of NAPW. The fair value of the warrants granted to Aegis Capital of $138,768 has been recorded as acquisition related
costs in the accompanying consolidated statements of comprehensive loss for the year ended December 31, 2014.
No compensation cost was recognized for the years ended December 31, 2015 and 2014 pertaining to warrants.
Restricted Stock
A summary of restricted stock activity for the year ended December 31, 2015 is as follows:
Unvested - December 31, 2014
Granted
Vested
Forfeited or Canceled
Unvested – December 31, 2015
F-24
Number of
Shares
200,001
-
(66,666)
(88,890)
44,445
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
As discussed in Note 4, the Company granted an aggregate of 300,000 shares of restricted common stock to the Stockholders. Of these
shares, 99,999 were fully vested on the date of grant and the remaining shares are scheduled to vest in equal annual increments of 66,667
shares over a three year period, with the first vesting date being November 26, 2015, subject to continued employment on each applicable
vesting date. The aggregate grant date fair value of the awards amounted to $1,494,000, based upon the closing market price on the date
of grant. The Company recorded $341,221 and $497,994 as compensation expense pertaining to the grants during the years ended
December 31, 2015 and 2014, respectively.
The Company recorded non-cash compensation expense of $341,221 and $497,994 for the years ended December 31, 2015 and 2014,
respectively, pertaining to restricted stock.
Total unrecognized compensation expense related to unvested restricted stock at December 31, 2015 amounts to $212,113 and is expected
to be recognized over a weighted average period of 1.91 years.
14. Customer Concentration
The Company’s revenues were historically highly dependent on two customers: LinkedIn and the Apollo Group. The Company’s
agreement with LinkedIn terminated on March 29, 2014 and its agreement with the Apollo Group terminated on October 9, 2014.
No individual customers accounted for more than 10% of revenues for the year ended December 31, 2015. For the year ended December
31, 2014, LinkedIn and Apollo Group accounted for 4% and 10%, respectively, of the Company’s revenues. At December 31, 2015, no
single customer accounted for 10% or more of the Company’s accounts receivable. At December 31, 2014, two customers accounted for
15% and 12% of the Company’s accounts receivable.
15. Income Taxes
The Company has the following net deferred tax assets and liabilities at December 31, 2015 and 2014:
Current deferred tax assets:
Allowance for doubtful accounts
Accrued expenses
Current deferred tax asset
Non-current deferred tax assets and liabilities:
Goodwill and intangible assets
Developed technology
Derivative liability
Allowance for doubtful accounts
Accrued expenses
Property and equipment
Other deferred tax assets
Lease liability
Stock based compensation
Net operating loss
Valuation allowance
Non-current deferred tax liability
Net deferred tax liability
December 31,
2015
2014
$
- $
-
-
-
58,200
58,200
(99,530)
(161,163)
27,160
1,455
91,826
28,928
255,517
392,382
$ (4,366,005) $(5,932,461)
(126,516)
(124,773)
-
-
(160,361)
1,135
-
219,293
4,482,051 3,042,072
(5,595,529)
-
(4,952,908) (3,081,611)
$ (4,942,908) $(3,023,411)
The benefit for income taxes for the years ended December 31, 2015 and 2014 consists of the following:
Federal:
Current provision
Deferred provision (benefit)
State:
Current provision
Deferred provision (benefit)
Income tax expense (benefit)
Year Ended December 31,
2015
2014
- $
$
1,682,036
1,682,036
-
(2,641,731)
(2,641,731)
$
- $
237,461
237,461
-
(420,377)
(420,377)
$ 1,919,497 $ (3,062,108)
F-25
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
A reconciliation of the statutory federal income tax rate to the Company’s effective tax rate is as follows:
Expected federal statutory rate
State income taxes, net of federal benefit
Effect of tax rate changes
Impairment expense
Valuation allowance
Meals and entertainment
Gain on bargain purchase option
Tax exempt interest income
Other
December31,
2015
2014
34.00%
4.80%
0.00%
-28.31%
-16.52%
-0.05%
0.00%
0.00%
0.41%
(5.67)%
34.00%
4.80%
3.81%
0.00%
0.00%
-0.17%
2.50%
0.92%
0.06%
45.92%
The valuation allowance at December 31, 2015 was approximately $5,596,000. The net change in the valuation allowance during the year
ended December 31, 2015 was an increase of approximately $5,596,000. In assessing the realizability of deferred tax assets, management
considers whether it is more likely than not that some portion or all of the deferred income tax assets will not be realized. The ultimate
realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those
temporary differences become deductible. Management considers the scheduled reversal of deferred income tax liabilities, projected
future taxable income, and tax planning strategies in making this assessment. Based on consideration of these items, management has
determined that enough uncertainty exists relative to the realization of the deferred income tax asset balances to warrant the application of
a valuation allowance as of December 31, 2015.
At December 31, 2015, the Company had net operating loss carryforwards for federal and state income tax purposes of approximately
$11,552,000. The federal and state net operating loss carryforwards will expire, if not utilized, beginning December 31, 2033.
A tax benefit from uncertain tax positions may be recognized when it is more likely than not that the position that a tax position will be
sustained upon examination. Management makes judgments as to the interpretation of the tax laws that may be challenged upon an audit
and cause a change of tax liability. As of December 31, 2015 and 2014, the Company did not maintain a reserve for uncertain tax
positions.
The Company files tax returns in multiple jurisdictions and is subject to examination in these jurisdictions. Significant jurisdictions in the
US include New York, Illinois and California. In February 2016, the Company received notice that the 2014 tax return of old NAPW is
being audited by the Internal Revenue Service.
Section 382 of the Internal Revenue Code (Section 382) imposes a limitation on a corporation’s ability to utilize net operating loss
carryforwards (NOLS) if it experiences an “ownership change” as defined within the Code. In general, an ownership change may result
from transactions increasing the ownership of certain shareholders in the stock of a corporation by more than 50 percentage points over a
three year period. As part of the Merger Consideration in connection with the acquisition of NAPW, the Company issued stock, options
and warrants. The Company evaluated the ownership change pertaining to these issuances and determined that in accordance with the
rules related to Section 382 and certain built in gain allowances pursuant to the Code and subsequent Internal Revenue Code Rulings and
Notices the Company did not experience an ownership change that would limit the Company’s ability to utilize its NOLS.
F-26
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
16. Segment Information
Since the acquisition of Noble Voice on November 26, 2014 and the merger with NAPW on September 24, 2014, the Company operates
in three segments: (i) PDN Network, (2) NAPW Network and (3) Noble Voice operations, which are based on its business activities and
organization.
The following tables present key financial information of the Company’s reportable segments as of and for the year ended December 31,
2015:
Membership fees and related
services
Lead generation
Recruitment services
Products sales and other
Consumer advertising and marketing
solutions
Total revenues
Loss from operations
Depreciation and amortization
Income tax expense (benefit)
Capital expenditures
Net loss
Goodwill
Intangible assets, net
Total assets
Year Ended December 31, 2015
PDN Network
NAPW
Network Noble Voice Consolidated
$
-
-
3,123,537
-
$ 24,962,795
-
-
748,648
$
-
9,499,203
-
-
$ 24,962,795
9,499,203
3,123,537
748,648
280,043
3,403,580
(2,489,968) (30,289,825)
-
25,711,443
378,936
2,429,932
-
3,089,355
(429,316)
39,463
(4,884,307) (29,860,509)
280,043
-
9,499,203
38,614,226
(1,152,018) (33,931,811)
3,650,747
1,919,497
84,237
(1,050,738) (35,795,554)
182,456
(81,119)
44,774
At December 31, 2015
$
339,451 $ 19,861,739 $
90,400 11,502,106
4,167,229 34,985,831
- $ 20,201,190
459,333 12,051,839
2,274,756 41,427,816
F-27
Professional Diversity Network, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
The following tables present key financial information of the Company’s reportable segments as of and for the year ended December 31,
2014:
Membership fees and related services
Lead generation revenue
Recruitment services
Product sales and other revenue
Consumer advertising and consumer marketing
solutions revenue
Total revenues
(Loss) income from operations
Depreciation and amortization
Income tax (benefit) expense
Capital expenditures
Net (loss) income
Goodwill
Intangible assets, net
Total assets
17. Subsequent Events
Year Ended December 31, 2014
PDN Network NAPW Network Noble Voice Consolidated
$
- $
-
2,920,791
-
5,932,138 $
-
-
237,818
1,061,041
-
-
- $ 5,932,138
1,061,041
2,920,791
237,818
1,491,943
4,412,734
(3,609,397)
369,314
(3,320,079)
37,850
(1,411,932)
-
6,169,956
(2,417,068)
700,099
258,381
-
(2,675,449)
-
1,491,943
1,061,041 11,643,731
(5,597,570)
1,084,451
(3,062,108)
37,850
(3,658,076)
428,895
15,038
(410)
-
429,305
At December 31, 2014
$
735,328 $
90,400
9,059,403
44,445,203 $
14,208,492
62,213,575
- $ 45,180,531
635,333 14,934,225
3,319,494 74,592,472
The Company evaluates subsequent events and transactions that occur after the balance sheet date up to the date that the consolidated
financial statements were issued for potential recognition or disclosure. Other than as described below, the Company did not identify any
subsequent events that would have required adjustment or disclosure in the consolidated financial statements.
Master Credit Facility
In March 2016, the Company entered into a Master Credit Facility with White Winston Select Asset Funds, LLC (“White Winston”), a
private investment fund, pursuant to which the Company was granted a revolving credit facility (the “Facility”) in the aggregate amount
of up to $5,000,000. The closing of the Master Credit Facility (the “Closing”) is subject to the receipt of required regulatory approvals.
The Facility is issued at 97% of par value (the “Debt Discount”), with such Debt Discount deducted from the gross amount of the
proceeds available under the Facility at Closing. White Winston shall make advances under the Facility provided that the aggregate
principal amount outstanding under the Facility shall not exceed 75% of the then-outstanding balance of the Company’s customer
receivables (as defined in the Facility). The Facility matures 24 months from the Closing and bears interest at a rate of 8.0% per annum.
Interest is payable monthly in arrears. In addition, from and after the first anniversary of the date of the Facility and continuing until the
Facility is repaid in full, the Company is required to pay an additional fee of 3.0% on the average daily unborrowed portion of the
Facility. The fee is payable quarterly in arrears.
The Company granted White Winston a first priority lien in all tangible and intangible property now owned by the Company or to be
acquired in the future. In addition, the Company established a cash collateral account, pursuant to which all revenues and payments due to
the Company will be deposited into such account and will act as security for the credit facility. The Company has unrestricted access to
the cash collateral account.
Upon Closing, the Company will issue to White Winston warrants, exercisable for a period of five years from the Closing, to purchase up
to (i) 1,000,000 shares of the Company’s common stock at a price of $0.25 per share (the “Fixed $0.25 Warrant”); (ii) 1,750,000 shares of
the Company’s common stock at a price of $0.25 per share (the “Pro Rata Warrant”); provided that the number of shares for which the
Pro Rata Warrants are exercisable shall be pro-rata based on the ratio of the actual advances made under the Facility to the aggregate face
amount of the Facility and (iii) 1,000,000 shares of the Company’s common stock at a price of $2.50 per share (the “Fixed $2.50
Warrant”). Upon Closing and for so long as White Winston beneficially owns more than 10% of the Company’s outstanding common
stock, White Winston will have the right to designate three nominees for election to the Company’s Board of Directors.
F-28
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized, on March 30, 2016.
SIGNATURES
PROFESSIONAL DIVERSITY NETWORK, INC.
By:
/s/ James Kirsch
James Kirsch
Chief Executive Officer
POWER OF ATTORNEY
KNOWN ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints
James Kirsch and David Mecklenburger, and each of them, his or her true and lawful attorneys-in-fact and agents, with full power of
substitution and resubstitution, for him or her and in his or her name, place and stead, in any and all capacities, to sign any and all
amendments to this report, and to file the same, with all and any other regulatory authority, granting unto said attorneys-in-fact and agents,
and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about
the premises, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-
in-fact and agents or any of them, or their substitutes, may lawfully do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons
on behalf of the Registrant and in the capacities and on the dates indicated.
/s/ James Kirsch
James Kirsch
Chief Executive Officer and Chairman of the Board
(principal executive officer)
/s/ David Mecklenburger
David Mecklenburger
Chief Financial Officer (principal financial officer and
principal accounting officer)
/s/ Star Jones
Star Jones
President and Director
/s/ Donna Brazile
Donna Brazile
Director
/s/ Barry Feierstein
Barry Feierstein
Director
March 30, 2016
March 30, 2016
March 30, 2016
March 30, 2016
March 30, 2016
S-1
/s/ Daniel Marovitz
Daniel Marovitz
Director
/s/ Stephen Pemberton
Stephen Pemberton
Director
/s/ Andrea Sáenz
Andrea Sáenz
Director
March 30, 2016
March 30, 2016
March 30, 2016
S-2
Professional Diversity Network, Inc.
Subsidiaries
As of March 30, 2016
Exhibit 21
Subsidiary
NAPW, Inc.
Noble Voice LLC
Compliant Lead LLC
Jurisdiction of Incorporation or Formation
Delaware
Delaware
Delaware
Exhibit 23.1
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM’S CONSENT
We consent to the incorporation by reference in the Registration Statement of Professional Diversity Network, Inc. on Form S-3 Amendment
#2 (File No. 333-201341) and Form S-8 (File No. 333-2013156) of our report dated March 30, 2016, with respect to our audits of the
consolidated financial statements of Professional Diversity Network, Inc. and Subsidiaries as of December 31, 2015 and 2014 and for the
years then, which report is included in this Annual Report on Form 10-K of Professional Diversity Network, Inc. for the year ended
December 31, 2015.
New York, NY
March 30, 2016
Exhibit 31.1
I, James Kirsch, certify that:
CERTIFICATIONS
1.
2.
3.
4.
I have reviewed this annual report on Form 10-K of Professional Diversity Network, Inc.;
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with
respect to the period covered by this report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in
this report;
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a)
b)
c)
d)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is
made known to us by others within those entities, particularly during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this
report based on such evaluation; and
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the
equivalent functions):
a)
b)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial
information; and
Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal control over financial reporting.
Date: March 30, 2016
/s/ James Kirsch
James Kirsch
Chief Executive Officer
(Principal Executive Officer)
Exhibit 31.2
I, David Mecklenburger, certify that:
CERTIFICATIONS
1.
2.
3.
4.
I have reviewed this annual report on Form 10-K of Professional Diversity Network, Inc.;
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with
respect to the period covered by this report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all
material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in
this report;
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a)
b)
c)
d)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is
made known to us by others within those entities, particularly during the period in which this report is being prepared;
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this
report based on such evaluation; and
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has
materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the
equivalent functions):
a)
b)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting
which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial
information; and
Any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal control over financial reporting.
Date: March 30, 2016
/s/ David Mecklenburger
David Mecklenburger
Chief Financial Officer
(Principal Financial Officer)
CERTIFICATION PURSUANT TO 18
U.S.C. SECTION 1350
Exhibit 32.1
In connection with the Annual Report of Professional Diversity Network, Inc. (the “registrant”) on Form 10-K for the fiscal year ended
December 31, 2015, as filed with the Securities and Exchange Commission on the date hereof (the “report”), we, James Kirsch and David
Mecklenburger, Chief Executive Officer and Chief Financial Officer, respectively, of the registrant, certify, pursuant to 18 U.S.C. § 1350, that
to our knowledge:
(1)
(2)
The report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and
The information contained in the report fairly presents, in all material respects, the financial condition and results of operations of
the registrant.
Dated: March 30, 20165
/s/ James Kirsch
James Kirsch
Chief Executive Officer
/s/ David Mecklenburger
David Mecklenburger
Chief Financial Officer