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Prudential Bancorp
Annual Report 2003

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FY2003 Annual Report · Prudential Bancorp
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PRUDENTIAL PLC
Registered office:

Laurence Pountney Hill
London EC4R 0HH
United Kingdom

www.prudential.co.uk

PRUDENTIAL PLC

ANNUAL REPORT 2003

P
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A
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P
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C

I

A
N
N
U
A
L
R
E
P
O
R
T
2
0
0
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PRUDENTIAL PLC’S STRONG MIX OF BUSINESSES AROUND THE
WORLD POSITIONS US WELL TO BENEFIT FROM THE GROWTH IN
CUSTOMER DEMAND FOR ASSET ACCUMULATION AND INCOME 
IN RETIREMENT. OUR INTERNATIONAL REACH AND DIVERSITY OF
EARNINGS BY GEOGRAPHIC REGION AND PRODUCT WILL CONTINUE
TO GIVE US A SIGNIFICANT ADVANTAGE.

OUR COMMITMENT TO THE SHAREHOLDERS WHO OWN PRUDENTIAL 
IS TO MAXIMISE THE VALUE OVER TIME OF THEIR INVESTMENT. 
WE DO THIS BY INVESTING FOR THE LONG TERM TO DEVELOP 
AND BRING OUT THE BEST IN OUR PEOPLE AND OUR BUSINESSES 
TO PRODUCE SUPERIOR PRODUCTS AND SERVICES, AND HENCE
SUPERIOR FINANCIAL RETURNS. OUR AIM IS TO DELIVER TOP
QUARTILE PERFORMANCE AMONG OUR INTERNATIONAL PEER 
GROUP IN TERMS OF TOTAL SHAREHOLDER RETURNS.

AT PRUDENTIAL OUR AIM IS LASTING RELATIONSHIPS WITH OUR
CUSTOMERS AND POLICYHOLDERS, THROUGH PRODUCTS AND
SERVICES THAT OFFER VALUE FOR MONEY AND SECURITY. WE ALSO
SEEK TO ENHANCE OUR COMPANY’S REPUTATION, BUILT OVER 
150 YEARS, FOR INTEGRITY AND FOR ACTING RESPONSIBLY 
WITHIN SOCIETY.

CONTENTS

1 Group Financial Highlights
2 Chairman’s Statement
4 Group Chief Executive’s Review
6 Business Review
11 Financial Review
27 Corporate Responsibility Review
30 Board of Directors
32 Corporate Governance Report
38 Remuneration Report
53 Directors’ Report
55 Summary of Statutory Basis Results
56 Consolidated Profit and Loss Account
59 Consolidated Statement of Total

Recognised Gains and Losses
59 Reconciliation of Movements in

Consolidated Shareholders’ Capital 
and Reserves

60 Consolidated Balance Sheet
62 Balance Sheet of the Company
63 Consolidated Cash Flow Statement
64 Notes on the Financial Statements
97 Statement of Directors’ Responsibilities
97 Independent Auditors’ Report to the

Members of Prudential plc

98 Five Year Review
100 Risk Factors
103 Achieved Profits Basis Supplementary

Information

104 Summarised Consolidated Profit and Loss

Account – Achieved Profits Basis 

105 Reconciliation of Movements in

Shareholders’ Capital and Reserves –
Achieved Profits Basis

105 Summarised Consolidated Balance 
Sheet – Achieved Profits Basis
106 Notes on the Achieved Profits Basis

Supplementary Information

115 Statement of Directors’ Responsibilities
in relation to the Achieved Profits 
Basis Supplementary Information
115 Independent Auditors’ Report to 

Prudential plc on the Achieved Profits 
Basis Supplementary Information

104 Earnings Per Share – Achieved Profits Basis
104 Statement of Total Recognised Gains and

116 Shareholder Information
IBC How to Contact Us

Losses – Achieved Profits Basis

 
 
 
PRUDENTIAL PLC
Registered office:

Laurence Pountney Hill
London EC4R 0HH
United Kingdom

www.prudential.co.uk

PRUDENTIAL PLC

ANNUAL REPORT 2003

P
R
U
D
E
N
T
A
L
P
L
C

I

A
N
N
U
A
L
R
E
P
O
R
T
2
0
0
3

PRUDENTIAL PLC’S STRONG MIX OF BUSINESSES AROUND THE
WORLD POSITIONS US WELL TO BENEFIT FROM THE GROWTH IN
CUSTOMER DEMAND FOR ASSET ACCUMULATION AND INCOME 
IN RETIREMENT. OUR INTERNATIONAL REACH AND DIVERSITY OF
EARNINGS BY GEOGRAPHIC REGION AND PRODUCT WILL CONTINUE
TO GIVE US A SIGNIFICANT ADVANTAGE.

OUR COMMITMENT TO THE SHAREHOLDERS WHO OWN PRUDENTIAL 
IS TO MAXIMISE THE VALUE OVER TIME OF THEIR INVESTMENT. 
WE DO THIS BY INVESTING FOR THE LONG TERM TO DEVELOP 
AND BRING OUT THE BEST IN OUR PEOPLE AND OUR BUSINESSES 
TO PRODUCE SUPERIOR PRODUCTS AND SERVICES, AND HENCE
SUPERIOR FINANCIAL RETURNS. OUR AIM IS TO DELIVER TOP
QUARTILE PERFORMANCE AMONG OUR INTERNATIONAL PEER 
GROUP IN TERMS OF TOTAL SHAREHOLDER RETURNS.

AT PRUDENTIAL OUR AIM IS LASTING RELATIONSHIPS WITH OUR
CUSTOMERS AND POLICYHOLDERS, THROUGH PRODUCTS AND
SERVICES THAT OFFER VALUE FOR MONEY AND SECURITY. WE ALSO
SEEK TO ENHANCE OUR COMPANY’S REPUTATION, BUILT OVER 
150 YEARS, FOR INTEGRITY AND FOR ACTING RESPONSIBLY 
WITHIN SOCIETY.

CONTENTS

1 Group Financial Highlights
2 Chairman’s Statement
4 Group Chief Executive’s Review
6 Business Review
11 Financial Review
27 Corporate Responsibility Review
30 Board of Directors
32 Corporate Governance Report
38 Remuneration Report
53 Directors’ Report
55 Summary of Statutory Basis Results
56 Consolidated Profit and Loss Account
59 Consolidated Statement of Total

Recognised Gains and Losses
59 Reconciliation of Movements in

Consolidated Shareholders’ Capital 
and Reserves

60 Consolidated Balance Sheet
62 Balance Sheet of the Company
63 Consolidated Cash Flow Statement
64 Notes on the Financial Statements
97 Statement of Directors’ Responsibilities
97 Independent Auditors’ Report to the

Members of Prudential plc

98 Five Year Review
100 Risk Factors
103 Achieved Profits Basis Supplementary

Information

104 Summarised Consolidated Profit and Loss

Account – Achieved Profits Basis 

105 Reconciliation of Movements in

Shareholders’ Capital and Reserves –
Achieved Profits Basis

105 Summarised Consolidated Balance 
Sheet – Achieved Profits Basis
106 Notes on the Achieved Profits Basis

Supplementary Information

115 Statement of Directors’ Responsibilities
in relation to the Achieved Profits 
Basis Supplementary Information
115 Independent Auditors’ Report to 

Prudential plc on the Achieved Profits 
Basis Supplementary Information

104 Earnings Per Share – Achieved Profits Basis
104 Statement of Total Recognised Gains and

116 Shareholder Information
IBC How to Contact Us

Losses – Achieved Profits Basis

 
 
 
AT A GLANCE

PRUDENTIAL PLC’S STRONG MIX OF 
BUSINESSES AROUND THE WORLD 
POSITIONS US WELL TO BENEFIT
FROM THE GROWTH IN CUSTOMER
DEMAND FOR ASSET ACCUMULATION
AND INCOME IN RETIREMENT. OUR
INTERNATIONAL REACH AND
DIVERSITY OF EARNINGS BY
GEOGRAPHIC REGION AND PRODUCT
WILL CONTINUE TO GIVE US A
SIGNIFICANT ADVANTAGE.

PRUDENTIAL IS A LEADING LIFE 
AND PENSIONS PROVIDER IN THE 
UNITED KINGDOM

M&G IS PRUDENTIAL'S UK AND EUROPEAN
FUND MANAGER, WITH OVER £111 BILLION
OF FUNDS UNDER MANAGEMENT

EGG PLC IS AN INNOVATIVE FINANCIAL
SERVICES COMPANY, PROVIDING A RANGE
OF BANKING AND FINANCIAL SERVICES
PRODUCTS THROUGH ITS INTERNET SITE,
WWW.EGG.COM

JACKSON NATIONAL LIFE IS A LEADING 
LIFE INSURANCE COMPANY IN THE UNITED
STATES AND HAS MORE THAN 1.5 MILLION
POLICIES AND CONTRACTS IN FORCE

PRUDENTIAL CORPORATION ASIA (PCA) IS
THE LEADING EUROPEAN LIFE INSURER IN
ASIA WITH 23 LIFE AND FUND MANAGEMENT
OPERATIONS ACROSS 12 COUNTRIES. ACROSS
THE REGION PCA HAS 11 OPERATIONS WITH
A TOP FIVE MARKET SHARE

HISTORY

1848 Prudential founded

1931 Launched the first Unit Trust in the UK

1998 Egg launched

1961 Jackson National founded

1929 Group Pensions established

1999 Acquired by Prudential 

2000 Initial Public Offering of just over a 

1986 Acquired by Prudential 

1997 Scottish Amicable acquired by Prudential

2001 International operations launched in

20 per cent share in Egg

2002 Relaunch of the Prudential brand and
launch of ‘The Plan from the Pru’

2003 Customer service centre opened in Mumbai

Germany, Austria, Luxembourg and Italy

2001 Egg achieved a break-even position 

2002 M&G successfully converted its Unit 

2002 Launch of French operation

Trust range to Open Ended Investment
Companies (OEICs)

2003 Egg achieved record growth of 635,000 

net new customers in the UK

OPERATIONS AND PRODUCTS

UK
Products
• Annuities
• Corporate Pensions
• With-profits Bonds
• Savings and Investment 
• Protection 

Product Distribution Channels
• Direct to customers (telephone, internet and mail) 
• Independent Financial Advisers
• Business to Business (consulting actuaries and

benefit advisers)

• Partnerships (affinities and banks)

CUSTOMERS
Around seven million

M&G offers a range of over 40 funds and 
invests in a wide range of assets including UK 
and international equities, fixed interest, property
and private equity

RETAIL PRODUCTS
• Open Ended Investment Companies (OEICs)
• Unit Trusts
• Investment Trusts
• Individual Savings Accounts (ISAs)
• Personal Equity Plans (PEPs)

INSTITUTIONAL BUSINESS
• Segregated fixed interest, pooled pension funds,

structured and private finance

CUSTOMERS
Over 850,000 unit holder accounts

• Banking
• Insurance
• Investments

CUSTOMERS
Over three million customers and a market share
of nearly six per cent of UK credit card balances

1994 Entered the bank distribution channel, 

with the establishment of the Institutional
Marketing Group

2000 Acquired IFC Holdings, further

strengthening JNL's presence in the 
broker-dealer market

2003 Launch of Curian Capital, a registered

investment advisor

JNL offers fixed, equity-indexed and variable
annuities, term and permanent life insurance 
and institutional products

JNL markets products in 50 states and the 
District of Columbia (in the State of New York
through Jackson National Life Insurance 
Company of New York) through independent
broker-dealers, independent agents, banks,
regional broker-dealers and the registered
investment advisor channel

JNL's investment portfolio manager, PPM America
Inc., manages around US$68 billion of assets

CUSTOMERS
More than 1.5 million policies and contracts in force

1923 Established first Asian operation

1994 PCA regional office established

2000 Re-entered the Indian life insurance market
with the launch of ICICI Prudential

2003 Launch of second CITIC Prudential
operation in China (Beijing)

PCA contributed 48 per cent of Group 
new business achieved profit

PCA provides a comprehensive range of savings,
protection and investment products tailored to 
the needs of each local market

PCA pioneered a unit-linked product in Malaysia,
Indonesia, the Philippines, Singapore and Taiwan

Currently, PCA has a network of over 100,000
agents serving more than five million customers
around the region

MAJOR STRATEGIC PARTNERSHIPS
• Bank of China International for Mandatory
Provident Fund business in Hong Kong

• CITIC for life business in China (Guangzhou 

and Beijing)

• ICICI Bank for life and mutual funds business 

in India

• Across the region PCA now has a total of 

29 bancassurance agreements in 11 countries
including Standard Chartered Bank (SCB) in
Hong Kong, Malaysia, Singapore, Taiwan 
and Thailand

WHO AND WHERE?

STAFF
6,079

LOCATIONS
Stirling
Reading
Belfast
London
Dublin
Mumbai

STAFF
1,365

LOCATIONS
Chelmsford
London
Berlin
Milan
Rotterdam

Also part of M&G
Prudential Property
Investment Managers
Limited (PruPIM)
PPM Ventures Limited
PPM South Africa

STAFF
2,680

LOCATIONS
Derby
Dudley
London
Paris
Tours

STAFF
2,583 

LOCATIONS
Headquartered in
Lansing, Michigan

Other locations
Appleton, Wisconsin
Atlanta, Georgia
Bismarck, North Dakota

Brea, California
Chicago, Illinois
Denver, Colorado
New York, New York
Purchase, New York
Roseland, New Jersey
Santa Monica,
California
Tampa, Florida

STAFF
Over 6,600

LOCATIONS
China
Hong Kong
India
Indonesia
Japan
Korea

Malaysia
The Philippines
Singapore
Taiwan
Thailand
Vietnam

ACHIEVEMENTS

IN 2003, THE LONG-TERM WITH-PROFITS
FUND EARNED A RETURN OF

UNDERLYING PROFIT INCREASED BY 
43 PER CENT IN 2003 TO 

16.5 PER CENT

£70 MILLION

IN 2003, UK PROFITS MORE THAN 
DOUBLED TO 

£73 MILLION

IN 2003, RECORD VARIABLE ANNUITY 
SALES OF

£1.9 BILLION

ANNUAL PREMIUM EQUIVALENT SALES OF

£555 MILLION

UP 16 PER CENT ON 2002 (AT CONSTANT
EXCHANGE RATES)

FURTHER INFORMATION

www.pru.co.uk

TELEPHONE: 0800 000 000

www.mandg.co.uk
www.mandg-investments.de
www.mandg-investments.at
www.prupim.com
www.ppmventures.com
www.ppm-sa.com

CUSTOMER HELPLINE: 0800 389 8600

INDEPENDENT FINANCIAL ADVISER (IFA)
HELPLINE: 0800 328 3191

www.egg.com
www.egg.fr

TELEPHONE: 020 7526 2500

www.jnl.com

www.prudential-asia.com

TELEPHONE: 00 1 517 381 5500

TELEPHONE: 00 852 2918 6300

HOW TO CONTACT US

PRUDENTIAL PLC
Laurence Pountney Hill
London EC4R 0HH
Tel: 020 7220 7588
www.prudential.co.uk

Sir David Clementi
Chairman

Jonathan Bloomer
Group Chief Executive

Philip Broadley
Group Finance Director

Geraldine Davies
Group Corporate Relations Director

Jane Kibbey
Group Human Resources Director

Peter Maynard
Group Legal Services Director & Company Secretary

PRUDENTIAL UK & EUROPE INSURANCE OPERATIONS
3 Sheldon Square
London W2 6PR
Tel: 020 7150 2000
Fax: 020 7150 2100
www.pru.co.uk

Mark Wood
Chief Executive

M&G
Laurence Pountney Hill
London EC4R 0HH
Tel: 020 7626 4588
www.mandg.co.uk

Michael McLintock
Chief Executive

Prudential public limited company.
Incorporated and registered in England and Wales.

Registered office:
Laurence Pountney Hill, London EC4R 0HH.
Registered number 1397169.

Prudential plc is a holding company, subsidiaries of which are authorised
and regulated by the Financial Services Authority (FSA).

EGG PLC
1 Waterhouse Square
138-142 Holborn
London EC1N 2NA
Tel: 020 7526 2500
Fax: 020 7526 2665
www.egg.com

Paul Gratton
Group Chief Executive

JACKSON NATIONAL LIFE
1 Corporate Way
Lansing
Michigan 48951
United States
Tel: 00 1 517 381 5500
www.jnl.com

Clark Manning
President & Chief Executive Officer

PRUDENTIAL CORPORATION ASIA
Suites 2910-2914
Two Pacific Place
88 Queensway
Hong Kong
Tel: 00 852 2918 6300
Fax: 00 852 2525 7522
www.prudential-asia.com

Mark Norbom
Chief Executive

ANALYST ENQUIRIES
Tel: 020 7548 3537
Fax: 020 7548 3699
E-mail: investor.relations@prudential.co.uk

Rebecca Burrows
Director of Investor Relations

MEDIA ENQUIRIES
Tel: 020 7548 3721

This statement may contain certain ‘forward-looking statements’ with respect to certain of Prudential’s plans and its current goals and expectations relating
to its future financial condition, performance, results, strategy and objectives. Statements containing the words ‘believes’, ‘intends’, ‘expects’, ‘plans’, ‘seeks’
and ‘anticipates’, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because
they relate to future events and circumstances which are beyond Prudential's control including among other things, UK domestic and global economic 
and business conditions, market related risks such as fluctuations in interest rates and exchange rates, and the performance of financial markets generally;
the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; experience in particular with regard to mortality and
morbidity trends, lapse rates and policy renewal rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant
industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which
Prudential and its affiliates operate. This may for example result in changes to assumptions used for determining results of operations or re-estimations of
reserves for future policy benefits. As a result, Prudential’s actual future financial condition, performance and results may differ materially from the plans,
goals, and expectations set forth in Prudential's forward-looking statements. Prudential undertakes no obligation to update the forward-looking statements
contained in this statement or any other forward-looking statements it may make.

GROUP FINANCIAL HIGHLIGHTS

RESULTS SUMMARY

Achieved Profits Basis Results
UK and Europe Insurance Operations
M&G
Egg

UK and Europe Operations 
US Operations
Prudential Asia 
Other Income and Expenditure (including Asia development expenses)

Operating profit before amortisation of goodwill and exceptional items†
Amortisation of goodwill
Short-term fluctuations in investment returns
Effect of changes in economic assumptions
Profit on sale of UK general business operations

Profit (loss) on ordinary activities before tax

Operating earnings per share†

Shareholders' funds

Statutory Basis Results

Operating profit before amortisation of goodwill and exceptional items†

Profit on ordinary activities before tax

Operating earnings per share†

Basic earnings per share

Shareholders' funds

Dividend Per Share

Insurance and Investment Funds under Management

2003
£m

2002
£m

359 
83 
(34)

408 
216 
378 
(208)

794 
(98)
682 
(540)
–

516 
71 
(20)

567 
265 
516 
(215)

1,133 
(98)
(1,406)
(467)
355 

838 

(483)

26.4p

42.8p

£7.0bn £7.2bn

2003
£m

Restated*
2002 
£m

357 

350 

449 

501 

12.9p

16.7p

10.4p

23.5p

£3.3bn £3.6bn

2003

2002

16.0p

26.0p

£168bn £155bn

†Operating profit and operating earnings per share include investment returns at the expected long-term rate of return
but exclude amortisation of goodwill and exceptional items. The directors believe that operating profit, as adjusted for
these items, better reflects underlying performance. Profit on ordinary activities and basic earnings per share include
these items together with actual investment returns. This basis of presentation has been adopted consistently
throughout these financial statements.

*Statutory basis results for 2002 have been restated for altered accounting policy for certain reinsurance contracts on
the adoption of the revised Statement of Recommended Practice on accounting for insurance business issued by the
Association of British Insurers in November 2003.

PRUDENTIAL PLC ANNUAL REPORT 2003 01

CHAIRMAN’S STATEMENT

2003 was not an easy year for the life insurance industry 
but I believe Prudential ended the year in a strong position
and is well placed to take advantage of the upturn in world
markets. Many people still think of us as a UK business, 
but the reality is that we are a major international financial
services group with strong businesses also in Asia and 
the United States. This geographic diversification has 
grown significantly over recent years and is reflected in 
the percentage of total sales generated by our overseas
operations, which increased from 40 per cent in 1998 to
over 70 per cent in 2003.

The challenging market conditions of 2003, particularly in
the first half, affected the financial results we announced 
in February. While total insurance and investment sales of
£31.5 billion increased by 11 per cent at constant exchange
rates, our new business achieved profits of £605 million
decreased by 18 per cent and our modified statutory basis
operating profits decreased 17 per cent to £357 million. 

At our interim results last year in July, we said that we 
had reviewed our dividend policy to ensure that this
reflected both our operating cash flows as well as our
strategy of investing in the business for long-term growth.
Accordingly, the Board has decided to pay a total dividend
for the year of 16 pence per share. We recognise that the
dividend payment is very important to many shareholders,
large and small alike, and the reduction from last year will be
unwelcome. But we believe that the new level is one from
which it will be possible to grow the dividend in the future.
The level of growth will be determined after considering 
the opportunities to invest in those areas of our business
offering attractive growth prospects, our financial flexibility
and the development of our statutory profits over the
medium to long-term. 

As markets around the world recover, a key issue to be
addressed is the need to restore consumer confidence 
in financial services at a time when saving for long-term
security has never been more important. At Prudential, 
we are very aware of our responsibility to our customers:
they have placed their trust in us and we believe that more
can be done to help prospective and existing customers
understand the nature of the financial decisions they are

taking. Our interest in informed and satisfied customers
goes beyond our immediate commercial interest. In many 
of the countries in which we operate, there is a recognition
that the financial services industry should work in partnership
with government, regulators and consumer groups to raise
the basic level of financial skills.

Prudential regards financial education as an important
objective in each of the geographic regions in which 
we operate, as well as forming a core part of our wider
Group Corporate Responsibility programme. We run 
several initiatives to raise the financial literacy of consumers,
our customers and our employees. Within the UK, our 
‘Plan for Life Learning’ programme has been established in
partnership with charities, research bodies and international
organisations to deliver local programmes and encourage
responsible policy development. This work runs alongside
Prudential UK’s ‘Plan from the Pru’ which was launched 
in 2002 to encourage people to take more control of their
financial health by providing them with a free, simple, 
step-by-step guide to finances focusing on key life stages.
Education is also a part of the core philosophy of our
businesses in Asia and the United States. PRUuniversity, 
for example, has been run by Prudential Corporation Asia
since 2001, with the objective of providing high-quality
training for its staff, sales agents and business partners.
Related to these issues, I was pleased at the end of last 
year to be asked by the Chief Executive of the Financial
Services Authority to serve on a group which is looking at
ways to improve financial services capability. Further details
of these and other initiatives in which Prudential is involved
can be found in the Corporate Responsibility section of this
Annual Report. 

During 2003, I visited a number of our operations around
the world and continue to be struck by the enthusiasm 
and energy of our staff. I would like to thank them for their
professionalism and commitment.

Over the last 12 months, there have been a number 
of changes to our Board. Mark Tucker resigned as 
Chief Executive of Prudential Corporation Asia (PCA) with
effect from the end of June. Under his leadership, PCA has
become the leading European life insurer in the region, and

02 PRUDENTIAL PLC ANNUAL REPORT 2003

AT PRUDENTIAL, WE ARE VERY AWARE OF
OUR RESPONSIBILITY TO OUR CUSTOMERS:
THEY HAVE PLACED THEIR TRUST IN US AND
WE BELIEVE THAT MORE CAN BE DONE TO
HELP PROSPECTIVE AND EXISTING CUSTOMERS
UNDERSTAND THE NATURE OF THE FINANCIAL
DECISIONS THEY ARE TAKING.

I would like to thank him for his significant contribution to
Prudential and to wish him well for the future. In January
2004, Mark Norbom joined us as Chief Executive of PCA.
Mark was previously with General Electric where he 
was President and Chief Executive Officer for GE Japan. 
He brings a wealth of experience to the role, as well as
considerable knowledge of the region having worked 
in Asia for over 10 years, and I know that he will make a
valuable contribution to the future prosperity of the Group.

Sir David Barnes stood down as a non-executive director 
at our Annual General Meeting in May, having served on
the Board for over four years. Ann Burdus retired as a non-
executive director at the end of the year, having served 
on the Board for seven years. I would like to thank them
both for their invaluable contribution and to wish them 
well for the future. Two new non-executive directors were
appointed during the year: Kathleen O’Donovan joined 
us in May; and Bridget Macaskill rejoined us in September
having previously been a non-executive director at Prudential
for almost two years until March 2001. We were delighted
to welcome both of them to the Board. 

Since this time last year, the Combined Code for listed
companies has been amended to take account of proposals
arising from the Report by Sir Derek Higgs on the role and
effectiveness of non-executive directors. We support 
the changes and believe that they represent a fair attempt 
to capture good governance practice. It is important to

remember that the Code is a Code of Good Practice, 
subject to the principle of ‘comply or explain’; and that 
‘best practice’ must depend on the specific circumstances 
of individual companies. Shareholders still need to look 
at individual cases and exercise judgement. M&G, our
investment management business, is one of the largest
investors in UK-listed companies and will continue to
exercise such judgement. 

Looking ahead, our Asian and US businesses are particularly
well positioned for growth in their respective markets. And
in the UK, although we are cautious about the operating
environment in the short term, we believe that there are
significant opportunities in the longer-term. The balance
and diversity of the Group puts us in a strong position to
generate attractive returns for shareholders.

SIR DAVID CLEMENTI
CHAIRMAN

PRUDENTIAL PLC ANNUAL REPORT 2003 03

GROUP CHIEF EXECUTIVE’S REVIEW

In my review in last year’s Annual Report, I talked about 
the importance of our international reach and diversity of
earnings and the need to manage the business prudently 
in challenging market conditions to preserve our strong
competitive position and growth prospects in each of 
the markets we operate in around the world.

This was particularly important during 2003 when 
instability in international markets, volatile bond and 
equity markets and an uncertain economic outlook all 
had a negative impact on consumer confidence for much 
of the year. Against this background, we maintained our
clear focus on investing for value and allocated capital to
those areas of our business generating higher returns.
Specifically, we continued to grow our Asian operations;
increased Jackson National Life’s market share in core
product areas on a self-financing basis; and grew our
shareholder-backed businesses in the UK.

There were some increasingly positive trends in the third
and fourth quarters as markets began to stabilise and sales
started to recover, and we ended the year in good shape.
We have one of the strongest UK life funds in the industry,
our capital position is strong and we are well placed to
manage the business for growth.

GROUP RESULTS
Total Group insurance and investment sales of £31.5 billion
were up 11 per cent on 2002 at constant exchange rates
(CER). On an annual premium equivalent (APE) basis,
insurance sales for the year were down 12 per cent at CER
to £1.6 billion but sales in the fourth quarter increased by
nine per cent on the third quarter. Total Group insurance and
investment funds under management as at 31 December
2003 were £168 billion compared with £150 billion at the
end of 2002 at CER. 

New business achieved profits of £605 million decreased 
by 18 per cent at CER, reflecting lower sales volumes in 
the UK and the US, and total achieved basis operating
profits of £794 million were down 27 per cent at CER.
Modified statutory basis (MSB) operating profits decreased
17 per cent to £357 million at CER, principally due to lower

annual and terminal bonus rates in the UK in 2003 which
affected the shareholder transfer from the long-term fund. 

In these difficult markets, our continued focus on value and
in particular higher margin business enabled us to report a
Group new business margin of 38 per cent, a level that we
have broadly maintained over the last five years. 

POSITIONING THE BUSINESS FOR GROWTH
Prudential Corporation Asia (PCA) maintained its strong
record of growth, reporting an increase of 16 per cent 
in APE sales and one per cent in new business achieved
profits at CER. PCA has well-established life insurance and
fast-growing mutual fund operations across the region and
we estimate that it ended 2003 with top-five market shares
in eight of its 12 life insurance markets, two of its seven
mutual fund markets and for Hong Kong’s Mandatory
Provident Fund. Gross investment in the business in 2003
was just under £150 million and we plan to maintain this
level of investment both this year and in 2005. However,
based on current business plans and as more of our
individual businesses in Asia become net generators of 
cash after financing their own development, we expect PCA
to become a net capital contributor to the Group in 2006.
Asia is one of the fastest-growing regions for savings in the
world and PCA remains focused on delivering long-term,
profitable and sustainable growth. 

With approximately 70 per cent of the world’s retirement
assets, the US is a key market for us. In Jackson National 
Life (JNL), we have one of the few life insurers to have 
a significant market position across the range of fixed, 
variable and equity-linked products and when combined
with its broad distribution mix, this allows JNL to operate
successfully across the economic cycle. Despite equity
market volatility and the low interest rate environment
during the year, JNL delivered strong results in 2003 with
MSB operating profits up 15 per cent at CER. It remained
focused on delivering value from retail markets while
actively managing capital. Retail sales of £3.6 billion
represented JNL’s second best year and over 90 per cent 
of JNL’s sales during the year came from products launched

WE ENDED 2003 IN A STRONG POSITION 
AND OUR INTERNATIONAL DIVERSIFICATION,
FINANCIAL STRENGTH, AND BROAD 
RANGE OF PRODUCTS AND DISTRIBUTION
CHANNELS MEAN WE ARE WELL PLACED 
FOR FUTURE GROWTH.

04 PRUDENTIAL PLC ANNUAL REPORT 2003

since the beginning of 2002, demonstrating its strength in
product design and execution. Over recent years, JNL has
developed into one of the leading life insurance companies
in the fragmented US market and with its low cost base,
flexible and innovative product range and broad distribution
mix, JNL is well positioned to benefit from the upturn in the
US savings market. 

The UK remains the toughest market in which we operate.
Uncertain equity markets, low interest rates and the
continuing government and regulatory reviews on the
future of the industry have caused consumer appetite for
long-term savings to remain weak.

Against this background, Prudential UK has maintained its
financial strength and focused on higher margin products
where it has competitive advantage. It has also grown
market share in key product areas, developed innovative
new products, strengthened and diversified its distribution
capabilities and maintained its focus on cost management.
In 2003, the long-term fund earned a return of 16.5 per cent
and over the last 10 years it has generated a compound
annual return of 8.6 per cent, reflecting the benefits of our
diversified investment policy. The fund remains well capitalised
and is one of the strongest in the UK. The free asset ratio 
at the end of 2003 was approximately 10.5 per cent without
taking account of future profits or implicit items. Although
we remain relatively cautious for the UK in the first half 
of 2004, we believe that the long-term demographics are
attractive and that as consumers increasingly look to financially
strong and trusted brands when making their investment
decisions, Prudential UK is well placed for growth.

M&G maintained its good track record of profitable 
growth and investment performance, increasing its
underlying profit by 43 per cent and total funds under
management by 12 per cent. This strong result reflects
M&G’s focus on effective cost control and the strength 
of its diversified product range in retail fund management,
institutional fixed income, pooled life and pension funds,
property and private finance. 

Egg continued to make excellent progress in the UK. 
It more than doubled its operating profit to £73 million,
increased its customer base to almost 3.2 million and it 
now has a market share of almost six per cent of UK credit
card balances. In France, Egg has 130,000 customers with
66,000 credit cards in issue. Egg France reported an operating
loss for the year of £89 million and Group pre-tax losses
were £34 million compared with £20 million in 2002.

MAXIMISING OUR STRENGTHS
The influence of changing demographic trends is having 
a huge impact on our business. Saving for retirement and
the management of capital in retirement have become
growing issues in many of our markets, fuelled in the 
West by increasing longevity and ageing populations and 
in the emerging markets by increased urbanisation, market
liberalisation, improving education standards, and a rapidly
growing middle class that wants to save more of their
income. Prudential is in a particularly strong position to 
take advantage of these demographic changes, given 
our international diversification and financial strength. 

As a major international financial services group, one of 
our key strengths is our ability to maximise the synergies
that exist across the Group for the benefit of our customers.
Each of our business units around the world is focused
increasingly on sharing ideas and expertise in areas such 
as customer service, product innovation, distribution and
sales, and systems development. For example, the opening
of our customer service centre in Mumbai was an initiative
on which Prudential UK worked closely with PCA who
already had considerable experience of the Indian market;
PCA used JNL’s product and systems expertise to help
launch a new variable annuity product in Japan and Korea;
and the launch of the Flexible Investment Plan in the UK
was based on the concept behind JNL’s Perspective II
variable annuity which allows customers to tailor individual
product features and benefits to their specific investment
needs. As we continue to grow internationally, this ability 
to maximise the synergies that exist across our businesses 
is essential as we look to gain competitive advantage in our
markets and grow the value of the Group. 

OUTLOOK
2003 was a tough year for the life insurance industry 
but we ended it in a strong position and our international
diversification, financial strength, and broad range of
products and distribution channels mean we are well 
placed for future growth.

JONATHAN BLOOMER
GROUP CHIEF EXECUTIVE

PRUDENTIAL PLC ANNUAL REPORT 2003 05

BUSINESS REVIEW

ASIA
Prudential Corporation Asia (PCA) is the leading 
European life insurer in Asia with 23 life and fund
management operations across 12 countries. In 2003, 
PCA delivered a strong set of results with annual premium
equivalent (APE) sales of £555 million, up 16 per cent at
constant exchange rates (CER) compared with 2002 and
new business achieved profit (NBAP) up one per cent to
£291 million at CER. This was achieved despite economic
uncertainty and the impact of SARS, particularly in the
second quarter. PCA’s average NBAP margin on APE sales
reduced to 52 per cent (60 per cent in 2002) but was up
from the 51 per cent reported at the half-year. At reported
exchange rates, APE sales were up eight per cent but 
NBAP was down five per cent. PCA’s modified statutory
basis (MSB) profits (before development costs and PCA
head office costs) were £98 million, compared with 
£88 million in 2002.

PCA’s primary business is the manufacture and distribution
of life insurance and medium to long-term savings products
through agency and third party distribution channels. A 
key driver of its success has been the rate at which it has
been able to expand its agency force, and the productivity
achieved by its agents. PCA now has 112,000 agents across
Asia, up 26 per cent since 2002. The largest increases in
agent numbers were in India as PCA’s joint venture with
ICICI continued to expand its coverage. However, while
agency continues to be the principal distribution channel,
PCA has also successfully diversified distribution to include
a number of alternative channels including brokers, banks
and direct marketing. Bancassurance has continued to
provide a material source of new business. Across the region,
PCA now has a total of 29 bancassurance agreements in 
11 countries and these generated 13 per cent of APE sales
in 2003. APE from all alternative distribution channels 
grew by 14 per cent in 2003 and represented 22 per cent 
of regional APE sales.

PCA is a leader in the introduction of unit-linked life
insurance products and this remains a significant source 
of competitive advantage: 45 per cent of PCA’s 2003 NBAP
was from unit-linked life products, up from 43 per cent 
in 2002.

PCA’s retail fund management operations continue to build
scale with year-end funds under management of £6.6 billion
up 26 per cent compared with 2002, driven principally by
strong fund inflows in its existing market-leading operations
in India and Taiwan and also by good results in its newer
operations in Malaysia.

PCA continued to strengthen its position as a leader in 
both the life insurance and mutual fund markets across the
region. Based on preliminary estimates, Prudential believes
PCA ended 2003 with top-five market shares in eight Asian
life insurance markets, two mutual fund markets and Hong
Kong’s Mandatory Provident Fund market. This demonstrates
PCA’s continuing success in building a very strong portfolio
of businesses across the region.

06 PRUDENTIAL PLC ANNUAL REPORT 2003

ASIA: GROWTH OF NEWER OPERATIONS
APE sales by country

%
100

90

80

70

60

50

40

30

20

10

0

£434m £513m £555m

2001

2002

2003

China, India, Indonesia, 
Korea, the Philippines, 
Thailand and Vietnam

Japan

Taiwan

Hong Kong

Malaysia

Singapore

In August, PCA launched its new Beijing life insurance 
joint venture with its partner CITIC. While the Chinese 
life insurance market has material long-term potential,
success is dependent on having the right people to manage
the business. PCA is well placed as it can build on its already
successful business in Guangzhou, where it has a 14 per cent
market share of new business, and the expertise of its Chinese
speaking staff from around the region.

In September, PCA Life Japan put into place the next stage of
its plans in Japan by focusing distribution on its proprietary
financial adviser and bank distribution channels. It also
launched its new Universal Life product in January 2004.

The Singapore life insurance market declined nine per cent
in 2003 principally due to a drop in single premium volumes
(19 per cent) as there were no additional releases of Central
Provident Funds and single premium products looked 
less attractive to consumers in the challenging economic
environment. Despite this market decline, PCA grew APE
sales by nine per cent at CER through a consistent focus 
on higher-margin regular premium business (up 32 per cent
at CER). It is now the market leader in this important sector. 

Foreign insurers generally grew faster than local companies
in Korea during 2003 and, with its very successful and
pioneering multi-channel distribution strategy, PCA Life
Korea saw the largest rate of growth in premium income
during 2003 in the whole of the Korean life market. APE
sales at CER were up 239 per cent compared with 2002.

Prudential’s operations in Indonesia delivered 75 per cent
growth in APE sales at CER, reflecting its market-leading
position in unit-linked products combined with an increase
in agent productivity. Combined growth in APE sales across
Hong Kong and Taiwan, two of PCA’s largest operations,
was more modest. This reflected the tough economic
environment that prevailed in these markets in the first 
half of the year combined with the impact of SARS.

Prudential remains exceptionally well positioned to benefit
from Asia’s outstanding long-term growth prospects. PCA

has a strong track record of successful delivery and a robust
business model firmly focused on building businesses in
markets and sectors that combine scale opportunities with
secure long-term profitability and very attractive returns 
on capital. Gross investment in 2003 was £145 million and
net investment was £97 million. Prudential plans to maintain
broadly the same level of gross investment in each of 2004
and 2005. Based on current plans and projections, PCA 
is set to become a net contributor to the Group’s capital
position in 2006 as more of its businesses become net
generators of cash after funding their own development.

UNITED STATES
Over recent years, Jackson National Life (JNL) has
successfully grown from a narrow-product, single-channel
life insurance company to a multi-product, multi-channel
financial services company. Today, JNL offers fixed, equity-
indexed and variable annuities, term and permanent life
insurance and institutional products, through a number 
of channels. These include independent broker-dealers,
independent agents, banks, regional broker-dealers and 
the registered investment advisor channel. 

During 2003, JNL continued to focus on retail markets
consistent with its stated goal of operating on a self-
financing basis. Despite a challenging climate for retail
investors with the lowest interest rates seen in the US 
since the 1960s coupled with volatile equity markets, 
it has delivered strong results. 

In 2003, JNL’s retail sales of £3.6 billion represented its
second best year, only 10 per cent lower at CER than the
record sales delivered in 2002. This was driven by record
sales of variable annuities, which at £1.9 billion were up 
55 per cent on 2002 at CER. While JNL was able to gain
share in the fixed annuity marketplace, fixed annuity 
sales in 2003 of £1.4 billion were 45 per cent below 
the prior year at CER. This is due to the continued low
interest rate environment in the US limiting demand for 
this product and JNL’s prudent capital management. There
was a relatively high rate of election of the fixed account
option within variable annuities for the full-year 2003 of 
48 per cent compared with 58 per cent in 2002, although
this had fallen below 30 per cent in November and
December. The election level of the fixed account option 
is important since such premiums are managed within 
the general account and require higher levels of capital 
to back the business than if the premiums remained within
the variable annuity separate account. Total sales for the
year were down 23 per cent on 2002 at CER to £4.1 billion
due to the lower retail sales together with a reduction in
sales of institutional products. Institutional sales are made
opportunistically, based on capital availability and return
expectation. Lower institutional sales reflected JNL’s focus
on retail markets, and the active management of its capital
position during the year.

The MSB operating result of £162 million for US operations
was six per cent ahead of 2002 at reported exchange rates.

At CER, the MSB result was 15 per cent ahead of 2002. In
2003, net losses on bonds, including defaults and impairments,
were significantly lower than each of the last two years 
at £39 million. However, since bond losses are accounted
for on a five-year averaging basis within operating profit, 
the MSB operating result included a £123 million charge 
in relation to averaged realised gains and losses on bonds,
higher than the £121 million charge in 2002.

The success of JNL’s focus on fixed and variable annuities 
is demonstrated by strong growth in assets. In 2003, JNL
had total assets of US$56 billion, more than double the
assets held in 1995, the year in which JNL launched its first
variable annuity product. Variable annuity assets reached
over US$10 billion in 2003. At 30 September 2003, JNL was
the 11th largest life insurance company in the US in terms of
general account assets.

STRONG GROWTH IN US GAAP ASSETS

US$m
60,000

55,000

50,000

45,000

40,000

35,000

30,000

25,000

20,000

1995

1996

1997 1998 1999 2000 2001 2002 2003

*Excludes FAS 115, FAS 133, reverse repurchase obligations, and  
securities lending deposits

VA separate account

VA general account assets

General account*

NBAP fell 37 per cent to £148 million in 2003 from 
£234 million in 2002 at reported exchange rates. At CER,
the decrease was 31 per cent, reflecting lower APE sales
(down 24 per cent) and a lower margin (from 39 per cent 
in 2002 to 35 per cent in 2003). The fall in margin was due
to the net change in economic assumptions (described in
the Financial Review) offset by certain targeted revisions 
to annuity commissions. 

In 2003, 93 per cent of JNL’s sales came from products
launched since the beginning of 2002, demonstrating its
strength in product design and execution. In 2002, JNL
revamped its annuity product line, including the launch 
of Perspective II, an innovative, unbundled variable annuity.
In 2003, JNL modified its variable annuity product offering
further. In March 2003, JNL launched an annual reset
equity-linked indexed annuity product. It also revised 
its life insurance offer to enhance its position through the
launch of a revised term insurance product in June 2003 
and a revised universal life product in September 2003, 
as well as recruiting a specialist life wholesaling team.

PRUDENTIAL PLC ANNUAL REPORT 2003 07

BUSINESS REVIEW CONTINUED

In 2003, JNL improved its market position in variable annuity
sales, ranking 15th for the full-year 2003, up from 17th for
the full-year 2002 (source: The VARDS Report). In terms of
variable annuity assets, JNL saw an increase of 55 per cent
in 2003 to end the year ranked 21st, up from 24th at the
end of 2002. In addition, JNL improved its market position 
in total individual fixed annuity sales for the full-year 2003 
to fifth from sixth in 2002 (source: LIMRA International).

Distribution in the US is highly fragmented, and JNL’s
strategy is to focus on the most profitable channels. JNL 
has positioned itself with a large base of intermediaries 
who provide comprehensive financial advice. JNL provides 
a valuable service offering to its intermediaries to help them
increase their productivity in meeting increasingly complex
customer needs.

In January 2002, JNL opened its regional broker-dealer
channel and in 2003 sales through this distribution 
channel were US$500 million, 34 per cent ahead of 2002. 
In March 2003, JNL entered the registered investment
advisor channel with the launch of Curian Capital LLC,
which provides innovative fee-based separately managed
accounts and investment products to advisors through 
a state-of-the-art technology platform. At the year-end,
retail funds under management had grown to £148 million
(US$266 million), more than five times the funds under
management at the half-year.

In the testing market conditions of recent years, JNL 
has focused on its core strengths: strong administrative
capabilities; a low cost base; flexible and innovative product
range; and its broad relationship-driven distribution model.
In addition, it has actively and successfully managed its
capital position and is well placed as markets in the US
continue to recover. 

UNITED KINGDOM AND EUROPE
UK and Europe Insurance Operations
In 2003, Prudential UK continued to focus on long-term
value creation for shareholders rather than short-term sales
growth. It remains focused on high-margin products where
it has competitive advantage as a result of its scale, brand
recognition, financial strength, diversified distribution and
low cost base. 

Total APE sales in 2003 were £616 million, 21 per cent 
lower than 2002. This was largely due to the contraction 
of the with-profit bond market, which according to the
Association of British Insurers (ABI) recorded 65 per cent
lower sales in 2003 compared with 2002. Prudential leads
IFA distribution of with-profit bonds and grew its market
share of the IFA market from 25 per cent in the fourth
quarter of 2002 to 51 per cent in the fourth quarter of 
2003 (source: ABI). The Prospect Bond, which was
launched at the end of the third quarter, allows savers 
to switch from weak or closed life funds into Prudential’s
stronger fund and has accounted for 17 per cent of its 
with-profit bond sales since that time. 

08 PRUDENTIAL PLC ANNUAL REPORT 2003

Prudential UK continues to be a market leader in its other
chosen product segments including corporate pensions and
bulk and individual annuities. In 2003, it had a 48 per cent
market share of the group additional voluntary contributions
market and a 23 per cent share of the individual annuity
market (source: ABI, annuity marketshare excluding income
drawdown and purchased life annuities). Over the next five
years Prudential expects approximately 350,000 of its in-force
pension policies to mature. Based on historic conversion levels
Prudential expects over 50 per cent of these policyholders
to acquire a Prudential annuity.

NBAP of £166 million was 29 per cent lower than 2002, 
and on a like-for-like basis (after adjusting for revised
economic assumptions as outlined in the Financial Review)
was 27 per cent lower. This was as a result of lower 
new business sales and reduced new business margins 
of 27 per cent due to product mix, compared with 
30 per cent in 2002. 

Prudential UK operates a diversified distribution model
covering four different channels. The direct to customer
channel, which accounted for 18 per cent of APE sales 
in 2003, focuses on generating revenue from Prudential’s 
in-force customer base. The fast growing business to
business channel represented 32 per cent of APE sales in
2003. This channel distributes corporate pensions through
worksite marketing using Prudential’s strong links with
consulting actuaries and benefit advisers. Sales through the
intermediaries division, where the focus is on distribution 
of a wide range of medium to long-term savings products
through retail independent financial advisers, accounted for
48 per cent of APE sales in 2003. The recently established
partnerships channel accounted for two per cent of APE
sales and has responsibility for developing relationships 
with banks, other distributors and retail brands.

Partnership agreements with Abbey to sell with-profit
bonds, and with Zurich to underwrite annuities, resulted 
in single premium sales of £98 million in 2003 compared
with £11 million in 2002.

Prudential UK continues to develop and launch innovative
new products, with products launched since the beginning
of 2000 accounting for 37 per cent of APE sales in 2003
(excluding DWP rebates). This includes developments
across all product ranges including the Flexible Lifetime
Annuity, the International With-Profit Bond, the Prospect
Bond and the Flexible Investment Plan. 

‘The Plan from the Pru’ campaign was launched in
September 2002, and provides customers with a financial
plan to guide them through key financial stages of their
lives. It was actively promoted in the press and on television
and radio throughout 2003 and contributed to an increased
awareness of the Prudential brand during the year.

In 2003, Prudential’s long-term with-profits fund earned an
investment return of 16.5 per cent compared with a return
of negative 8.1 per cent in 2002. Over the last 10 years, the
long-term fund has consistently generated positive returns for

investors with three, five and 10-year annualised compound
returns of 1.1 per cent, 4.9 per cent and 8.6 per cent
respectively. These returns demonstrate the benefits of
Prudential’s diversified investment policy.

In January 2004, Prudential UK announced that the annual
bonus for Prudence Bond’s 375,000 policyholders in 2004
would be 3.25 per cent, unchanged from 2003, reflecting
the strength of the with-profits fund despite recent weak
economic conditions. In February 2004, it announced 
that the annual bonus for personal pension customers 
will be 3.25 per cent, 0.25 per cent below last year. 
In 2003, profits distributed from Prudential’s main with-
profits fund amounted to £2.1 billion, of which £1.9 billion
(90 per cent) was added to policies as bonuses, and 
£209 million (10 per cent) is available for distribution to
shareholders. Further bonus announcements for pension
and endowment products deliver significant year-on-year
increases in policy values. For example, 15-year personal
pensions (£200 per month regular premium) were up 
in value 8.5 per cent on 2003 and 10-year endowments
(£50 per month regular premium; male aged 30 next
birthday) were up in value 12.2 per cent on 2003.

Prudential Assurance Company’s long-term fund remains
well capitalised with a AA+ rating from Standard & Poor’s
and an Aa1 rating from Moody’s and is among the strongest
long-term funds in the UK. On a comparable basis to 2002,
the free asset ratio of the Prudential Assurance Company
long-term fund was approximately 10.5 per cent on the
statutory basis at 31 December 2003 compared with 
8.4 per cent at the end of 2002. Prudential does not include
implicit items in this valuation such as the present value of
future profits.

UK INSURANCE OPERATIONS: 
COST SAVINGS ACHIEVED

£m
250

200

150

100

50

0

–50

–100

2001 2002 2003 2004

Cost savings

Transition costs

In November 2001, Prudential UK announced a review 
of operations with a target of reducing annual costs by 
£175 million to be achieved by the end of 2004. Following
the first phase of this work in July 2002 the target was
increased to £200 million. This has been achieved in full, 
12 months ahead of schedule. Actual savings to the end 
of 2003 were £175 million, with an annualised value of 
£201 million. Active cost management will continue. 

In May 2003, Prudential UK opened a customer service
centre in India. The centre, which at the end of December
employed over 800 people and has handled over 500,000
calls since launch, will be fully operational later this year.
This initiative is expected to result in approximately 
£16 million of additional cost savings per annum by the 
end of 2006 and is part of Prudential UK’s commitment 
to improving customer service.

M&G
M&G is Prudential’s UK and European fund management
business. It has over £111 billion of funds under management,
of which £87 billion relates to Prudential’s long-term business.
M&G operates in markets where it has a leading position and
competitive advantage, including retail fund management,
institutional fixed income, pooled life and pension funds,
property and private finance. As at 31 December 2003,
M&G was the third largest retail fund manager in the UK 
in terms of funds under management (source: IMA) and 
is one of the largest fund managers in the UK. 

M&G’s operating profit including performance-related fees
(PRF) was £83 million in 2003, an increase of £12 million on
the previous year. This reflected a 43 per cent increase in
underlying profit to £70 million, partly offset by a reduction 
in the PRF from £22 million achieved in 2002, which
recognised the exceptional performance of 2000 in the
rolling three-year calculation. This reflects the strengths 
of M&G’s diversified revenue streams and disciplined cost
management. This profit growth was achieved despite
difficult market conditions with the FTSE All-Share Index
averaging 11 per cent less than in 2002. 

In 2003, M&G continued to develop new external business
lines with attractive margins. Over 20 per cent of M&G’s
underlying profits in 2003 came from businesses that did
not exist five years ago. A further contributor to profit has
been the cost savings achieved through the successful
outsourcing of M&G’s retail administration to International
Financial Data Services in November 2003. 

Performance-related fees in 2003 were £13 million. This
included £8 million of fees for M&G’s management of the
Prudential Assurance Company and Scottish Amicable long-
term and annuity funds. Over three years, Prudential’s main
with-profits fund generated annual returns one per cent
higher than its strategic benchmark and 2.5 per cent higher
than its competitor benchmark. PPM Ventures also had a
good year, with the profitable realisation of investments
earning £5 million in performance-related fees.

M&G recorded gross fund inflows of £3.8 billion in 2003, 
a slight increase on the previous year. External funds under
management, which represent nearly a quarter of M&G’s
total funds under management, increased significantly
during the year, rising 19 per cent to £24.2 billion due 
to a combination of net fund inflows from both retail and
institutional clients and market gains on existing funds.

PRUDENTIAL PLC ANNUAL REPORT 2003 09

BUSINESS REVIEW CONTINUED

Gross fund inflows into M&G’s retail products were 
£1.2 billion in 2003, a six per cent fall on 2002. Net fund
inflows for 2003 were £184 million. M&G continued to
benefit from its leading position as a fixed income provider
and its revised equity investment process delivered good
performance. M&G received a number of awards during 
the year and was one of only three investment groups to
receive a Gold Standard Award from Incisive Media plc, 
a new benchmark designed to give consumers greater
confidence when buying financial services. M&G maintained
its focused expansion into Germany, Austria and Italy in
2003 with ¤101 million of assets at the end of 2003.

In its institutional business, M&G continued to build on its
position as a leading innovator in fixed income and private
finance. Gross fund inflows were £2.6 billion during the
year, a six per cent increase on 2002. Net institutional fund
inflows were £1.2 billion.

M&G’s segregated and pooled fixed income institutional
business benefited from increased asset allocation into 
fixed income by pension schemes, with £1.4 billion of 
gross new mandates won during the year. In addition, M&G’s
private finance business closed two new Collateralised 
Debt Obligations and was awarded the first ever European
pension fund mandate to invest in leveraged loans.

M&G’s property division, which primarily invests on 
behalf of the Prudential Assurance Company, also enjoyed 
a successful year. With over £12.5 billion invested in the
property market, Prudential Property Investment Managers
is the largest institutional property manager in the UK.
During 2003, it continued to grow funds under management
and is well placed to capitalise on new opportunities to
expand the services offered to its customers.

Egg
Egg is an innovative financial services company, providing a
range of banking and financial services products through its
internet site. 

In 2003, operating income increased by 30 per cent to 
£424 million (2002: £327 million). In the UK, Egg more 
than doubled its operating profit to £73 million and grew 
its customer base during 2003 by 635,000 to almost 
3.2 million. It continued to grow revenues and unsecured
lending balances, while at the same time reducing both unit
operating costs and marketing acquisition costs. Egg’s pre-
tax losses increased to £34 million from £20 million in 2002.

Net interest income in the UK of £263 million was up 
18 per cent on 2002 reflecting the strong growth in retail
assets and a slight improvement in net margins. Credit card
quality continued to remain strong with the card portfolio
having significantly lower arrears levels than the industry
(source: Fair Isaacs). 

Unsecured lending in the UK grew by £1.5 billion leading 
to a balance of £4.8 billion (2002: £3.3 billion). Personal loan
sales were at a record level, with draw-downs of £1.7 billion
more than double last year. Egg Card balances grew by
£685 million to £3 billion during the year. 

In the UK, other operating income increased by £54 million
to £157 million primarily reflecting fees and commission
earned from a larger credit card book and the successful
cross-sell of payment protection insurance on credit cards
and loans. 

In France, Egg ended the year with 130,000 customers and
66,000 credit cards in issue and grew unsecured lending
balances to £120 million. Egg France recorded a loss of
£89 million in 2003.

10 PRUDENTIAL PLC ANNUAL REPORT 2003

FINANCIAL REVIEW

SALES AND FUNDS UNDER MANAGEMENT
Prudential continued to benefit from the strength of its
international operations with total new insurance business
and investment product sales reaching £31.5 billion, an
increase of 11 per cent on 2002 at constant exchange rates
(CER). At reported exchange rates, total new business
inflows were up five per cent. 

Gross insurance premiums including insurance renewal
premiums and gross investment inflows were £35.7 billion,
an increase of five per cent over 2002. 

Total sales of new insurance and investment products from
outside the UK represented 74 per cent of the Group total
of £31.5 billion, reflecting the international diversification 
of the Group.

Total insurance sales were down 21 per cent at CER to 
£9.5 billion, while sales on the annual premium equivalent
(APE) basis were down 12 per cent at CER to £1,589 million
compared with last year. At reported exchange rates total
insurance sales were down 24 per cent and APE insurance
sales were down 16 per cent. 

Insurance and investment funds under management 
at 31 December 2003 totalled £168 billion, compared 
with £155 billion at the end of 2002 at reported exchange
rates (£150 billion at CER). This increase was due to the
combination of rises in the market value of investments and
the impact of net insurance and investment sales achieved
during the year offset by foreign exchange losses on translation
of non-sterling assets under management. Excluding
Prudential Assurance Company’s (PAC) with-profits fund,
other assets under management backed by shareholder-
provided capital grew by eight per cent during 2003 and
have grown at an 11 per cent compound rate since 1998.

STEADY GROWTH IN FUNDS UNDER MANAGEMENT 

£bn
90

t
n
e
m
e
g
a
n
a
m

r
e
d
n
u
s
d
n
u
F

80

70

60

50

40

30

20

10

0

C A G R : 1 1 %

M&G

UK and Europe

Asia 

JNL

1998

1999 2000 2001 2002 2003

Excludes PAC With-Profit Assets
M&G 1999 excludes £12bn for institutional equity business sold in 2000     
Asia: Life and Mutual Fund FUM

Total investment funds under management in 2003
increased by 21 per cent from £25.5 billion to £30.8 billion
with net investment flows of £2.9 billion and net market and

other movements of £2.4 billion. Net investment flows 
in Asia were £1.5 billion, up 38 per cent while total net
investment flows in M&G were £1.4 billion, a 30 per cent
decline over 2002. At CER net investment flows were down
four per cent. 

ACHIEVED PROFITS BASIS RESULTS
Prudential is required to account for its long-term insurance
business on the modified statutory basis (MSB) of reporting
under UK accounting rules. The Group's formal financial
statements are therefore prepared on this basis. Results
prepared on this basis broadly reflect the UK solvency-
based reporting regime and, for overseas territories,
adjusted local or US GAAP. Some aspects of the MSB
results are indicative of cash flow generation and, to 
an extent, resemble a traditional deferral and matching 
basis of accounting. However, MSB results do not provide 
a measure of the value that is generated each year for
shareholders by companies such as Prudential that write
long-term insurance business, the statutory profits from
which may arise over many years.

Accordingly, in common with other listed UK life assurers,
Prudential also reports supplementary results for its 
long-term operations on the achieved profits basis. These
results are combined with the statutory basis results of the
Group’s other operations, including investment and banking
products and other non-insurance investment management
businesses. Reference to operating profit relates to profit
including investment returns at the expected long-term rate
of return but excludes amortisation of goodwill, exceptional
items, short-term fluctuations in investment returns and the
effect of changes in economic assumptions.

In the directors' opinion, the achieved profits basis provides
a more realistic reflection of the current performance of the
Group's long-term insurance operations than results on the
MSB basis as it reflects the business performance during 
the accounting period under review.

The achieved profits basis results for long-term business 
are prepared in accordance with the Association of British
Insurers (ABI) guidance for achieved profits reporting 
issued in December 2001. This guidance requires that
where capital market operations are developed, the
economic assumptions used for the projection of cash 
flows are to be on an ‘active’ basis, which is primarily based
on appropriate government bond returns at each period
end. The effects of changed assumptions on the adjusted
opening balance sheet value are reflected in the profit
reported for the year to 31 December 2003 and excluded
from operating profit. 

The active basis is applied to the UK and the US operations,
and those countries in Asia where there are well-developed
government bond markets (Japan, Korea and US$-
denominated business in Hong Kong). Assumptions in other
Asian countries continue to be based on an assessment of
long-term economic conditions.

PRUDENTIAL PLC ANNUAL REPORT 2003 11

 
 
FINANCIAL REVIEW CONTINUED

In 2003, use of the active basis resulted in an increase in the
risk discount rate applied to the UK and the US operations
from 7.1 and 7.0 per cent respectively to 7.4 per cent, and
an increase in the UK investment return assumption for the
PAC with-profits fund from 6.6 per cent to 6.8 per cent. 

The increase in the UK primarily reflects increases in the
15-year gilt yield from 4.5 per cent at the end of 2002 to 
4.8 per cent at the end of 2003. In the UK, the risk margin
over the risk free rate was maintained at 2.6 per cent. 

In the US, the 10-year Treasury bond rate increased by 
0.4 percentage points and the risk margin over the 10-year
Treasury bond rate was maintained at 3.1 per cent. 

In the UK, the expected long-term inflation rate assumption
increased from 2.5 per cent to 3.1 per cent which is measured
by the difference between conventional and index-linked
gilts. This change is a function of the active basis rather than
a change in the long-term view of future inflation levels.

In Asia, the weighted risk discount rate (determined by
weighting each Asian country’s economic assumptions 
by reference to the achieved profits basis operating results
for new business written in 2003) rose from 9.6 per cent in
2002 to 10.4 per cent in 2003. The discount rates used vary
from 4.3 per cent to 19.5 per cent. 

For JNL, in determining the assumptions for achieved profits
basis reporting the level of capital required to support the
business (the ‘target surplus’) has been taken, as in 2002, 
to be 200 per cent of the Company Action Level Risk 
Based Capital, calculated in accordance with the National
Association of Insurance Commissioners risk-based capital
standards for life insurance companies.

The overall impact on the Group’s achieved profit result 
for 2003 of using the revised economic assumptions
compared with those used in the prior year, was to reduce
new business achieved profit (NBAP) by around £47 million.
Achieved profits shareholders’ funds were £428 million
lower than they would have been under the 2002 assumptions.

TOTAL ACHIEVED OPERATING PROFIT
Total achieved operating profit was £794 million, down 
27 per cent from 2002 at CER. At reported exchange rates
the result was 30 per cent lower. 

This result comprises an 18 per cent reduction in NBAP 
to £605 million at CER and a reduction in the in-force profit,
which was down 29 per cent to £351 million at CER. At
reported exchange rates, NBAP was down 22 per cent 
and the in-force profit was down 34 per cent.

Results from other operations including M&G, Egg and 
US broker-dealer and fund management were £46 million,
£19 million lower than 2002 (£65 million). This reflects
increased profits from M&G and Egg’s UK operations offset
by development expenses associated with Egg’s French
operation and Curian, the US managed account provider 
to registered investment advisors.

12 PRUDENTIAL PLC ANNUAL REPORT 2003

Other income and expenditure of negative £181 million was
£8 million lower than the £189 million incurred in 2002. This
reflected an increase in investment return and other income
offset by higher interest payable and head office costs.

NEW BUSINESS ACHIEVED PROFIT (NBAP)
Group NBAP from insurance business of £605 million was
18 per cent below 2002 at CER reflecting lower sales and
margins in the UK and the US, partially offset by increased
sales in Asia. The average Group NBAP margin fell from
41 per cent in 2002 to 38 per cent. At reported exchange
rates, NBAP was down 22 per cent.

SOLID PROFIT PERFORMANCE 
Value added by new business

£m
800

700

600

500

400

300

200

100

0

i

t
i
f
o
r
p
d
e
v
e
h
c
a
s
s
e
n
i
s
u
b
w
e
N

1998 1999 2000 2001 2002 2003

UK and Europe

JNL

Asia

UK and Europe Insurance Operations’ NBAP of £166 million
was 29 per cent lower than 2002. This reflected a 21 per cent
fall in APE sales, revised economic assumptions and an
adverse movement in sales mix resulting from reduced
levels of higher margin with-profit bonds being sold. 
The new business margin moved from 30 per cent in 2002 
to 27 per cent in 2003 and reflects the revised economic
assumptions and adverse sales mix relative to 2002. 

UK INSURANCE OPERATIONS MARGINS BY PRODUCT

%
70

60

50

40

30

20

10

0

1999

2000

2001

2002

2003

Reported margins. Excluding stakeholder pensions

With-profit bonds 

Individual and bulk annuities

Corporate pensions 

Total

 
 
 
Although the UK aggregate margin was adversely affected
by sales mix, aggregate individual and bulk annuity margins
have increased significantly over the last five years from 
11 per cent in 1999 to 45 per cent in 2003. This reflects the
proportionate increase in annuity business being written in
Prudential Assurance Company’s (PAC) shareholder-backed
funds, including Prudential Retirement Income Limited
(PRIL) which is wholly owned by the PAC shareholders’
fund. In 2003, 44 per cent of all individual annuities
business was written in shareholder-backed funds
compared with 34 per cent in 2002. 

In 2003 the ex-Scottish Amicable internal vestings (annuity
sales arising from maturing in force pension books) were
transferred from Prudential Annuities Limited (PAL), which
is a subsidiary of the 90:10 fund, to the PAC Non-Profit Sub-
Fund (NPSF). Prudential-branded internal vestings continue
to be written in PAL and the vast majority of bulk annuity
business continues to be written in PRIL (2003: 96 per cent). 

Over the next few years Prudential expects to continue 
to write all non-participating bulk annuity and external
individual annuity business in PRIL. Prudential expects to
write all internal vestings of ex-Scottish Amicable pensions
business in the PAC NPSF in the future. All Prudential-
branded internal vesting pensions business will continue 
to be written in PAL. The net impact is expected to be 
that over 90 per cent of bulk annuities and 40 per cent of
individual annuities will be supported by shareholder capital.

The increasing proportion of shareholder-backed annuities
has more than compensated for the lower proportion of
high margin Department for Work and Pensions rebates 
in the second half of the year compared with the first half.
The new business margin in the second half of the year 
was 28 per cent compared with 27 per cent in the first half.

Prudential’s focus on profitable corporate pension business
has enabled it to increase the margin on corporate pensions
(excluding stakeholder pensions) from 14 per cent in 1999
to 16 per cent in 2003, despite the knock-on margin impact
on all pensions business since stakeholder pensions were
introduced. Margins on with-profits bonds remain above 
40 per cent, although they have reduced over the last 
few years from over 60 per cent in 1999 due to the lower
future bonus rate assumptions as a result of lower expected
investment returns.

The 31 per cent fall in JNL’s NBAP to £148 million at 
CER was due to a 24 per cent reduction in APE sales and 
a reduction in the new business margin from 39 per cent to
35 per cent. The margin reduction reflects the net change 
in economic assumptions offset by certain targeted revisions
to annuity commissions. At reported exchange rates, JNL’s
NBAP was down 37 per cent. In 2003, new business spread
for fixed annuities was 155 basis points trending to 175 basis
points over five years.

In Asia, NBAP of £291 million was up one per cent at CER
reflecting a 16 per cent increase in APE sales on CER offset
by a reduction in the new business margin from 60 per cent

to 52 per cent in 2003. This fall in margin reflects the net
impact of changes in product and country mix combined
with a revision to a number of operating and economic
assumptions. Included within this decline in margin is a four
per cent negative impact relating to the introduction of the
risk-based capital regime in Taiwan. In addition, changes in
country mix accounted for a further one per cent of the fall
in the overall margin. Changes in product mix combined
with the impact of changes in other economic and operating
assumptions including the fall in margin in Japan following
the refocusing of business in 2003, accounted for a further
three per cent fall in the overall Asian new business margin.
At reported exchange rates, NBAP was down five per cent.

ASIA: STRONG GROWTH IN SALES AND PROFIT

£m
600

500

400

300

200

100

0

1998

1999

2000

2001

2002

2003

APE sales

NBAP

IN-FORCE ACHIEVED PROFIT
The unwind of the discount (including return on surplus
assets over target surplus for JNL) in 2003 was £636 million
compared with £659 million in 2002, reflecting reductions in
the UK and the US offset by an increase in Asia. In the UK,
the decline reflects lower shareholders’ funds at the start of
the year, partially offset by the increase in the discount rate.
In the US, the fall in the unwind of the discount is primarily
due to foreign exchange movements. In Asia the unwind
has increased principally due to the higher opening
shareholders’ funds.

UK and European Insurance Operations’ in-force profit 
of £193 million was down 32 per cent on 2002 (after
development and re-engineering charges), principally
reflecting lower expected returns from business in force 
due to the lower opening embedded value and an increase
in negative assumption changes and experience variances. 

Negative assumption changes of £67 million includes 
the £50 million personal pensions persistency assumption
charge disclosed at the half-year for poor persistency
experience on business sold through the closed direct 
salesforce channel. Renewal expense assumptions have
been strengthened by £29 million during 2003 due to 
an increase in unit costs and an increase in the allocation 
of costs to shareholders due to a fall in the proportion of
with-profit sales from 52 per cent of total sales in 2002 to 
43 per cent in 2003.

PRUDENTIAL PLC ANNUAL REPORT 2003 13

FINANCIAL REVIEW CONTINUED

Annuitant mortality assumptions were revised during 2003
to assume future improvements in mortality for males and
females at levels projected on the Continuous Mortality
Investigation (CMI) medium cohort table as published by
the Institute and Faculty of Actuaries. For the purposes of
prudent statutory reserves, improvement rates in male
mortality were subject to a minimum of two per cent per
year. The combined effect of these changes together with 
a realignment to recent mortality experience was a charge 
of £18 million in 2003. 

In addition, other positive assumption changes of £30 million
were recorded.

Prudential UK incurred a charge for persistency experience
variance of £35 million, primarily reflecting the impact of
negative market sentiment on surrender volumes. However,
Prudence Bond persistency experience has improved
significantly since the first quarter and subsequently was 
in line with long-term assumptions.

Prudential UK incurred a £29 million charge for
restructuring its UK and European operations including
£11 million relating to the re-engineering of its European
long-term business. 

The US in-force profit increased significantly from 
£17 million in 2002 to £71 million in 2003. This reflects 
a £55 million reduction in the negative spread variance 
to negative £17 million and a lower negative charge for
changes in assumptions of £21 million in 2003 compared
with negative £54 million in 2002. The change in assumptions
in 2003 reflects a revision to unit expense factors. At the
end of 2003 JNL’s prospective spread on interest sensitive
annuities and life was 170 basis points. The average
crediting rate on JNL’s interest sensitive annuities and life
book was 4.4 per cent at the end of December compared
with an average guaranteed rate of 3.7 per cent.

Net losses on bonds, including defaults and impairments, are
included within the operating result on a five-year averaged
basis with a charge in 2003 of £137 million compared with
£133 million in 2002. Actual losses in 2003 of £39 million
were a significant improvement over the £289 million
recorded in 2002. 

The in-force result also included a negative expense variance
of £8 million due to litigation settlement expenses in 2003
for two class action suits. In addition, the in-force result was
affected by an increase in market value adjustment (MVA)
benefits paid out in 2003, partially offset by higher than
assumed surrender charge income. The increase in MVA
benefits is due to the low interest rate environment resulting
in unrealised gains on bonds, a portion of which is paid to
policyholders when they surrender their policies.

PCA’s in-force profit (before development expenses)
decreased significantly from £209 million in 2002 to 
£87 million in 2003 largely due to the positive £101 million
of assumption changes included in the 2002 result. This
assumption change in 2002 primarily related to Singapore

14 PRUDENTIAL PLC ANNUAL REPORT 2003

and included £59 million relating to sub-divisions of long-
term funds and £42 million due to a revision in the death
claims rate assumptions. This compares to assumption
changes in 2003 of negative £27 million, primarily reflecting
expense assumption changes in Japan following the impact
of the strategic review conducted during the year. In 2003,
the unwind of the discount increased by £20 million to 
£115 million reflecting higher opening shareholder funds.

NON-INSURANCE OPERATIONS
M&G’s profit including performance-related fees (PRF) 
was £83 million in 2003, an increase of £12 million on 
the previous year. This reflected a 43 per cent increase in
underlying profit to £70 million and was partly offset by a
reduction in the PRF from the £22 million achieved in 2002,
which recognised the exceptional performance of 2000 
in the rolling three-year calculation. A performance fee of
£13 million was earned in 2003 as a result of investment 
out-performance for the Prudential Life and Annuity Funds
and the profitable realisation of several investments by 
PPM Ventures.

M&G: UNDERLYING PROFIT UP 43% 

£m
90

80

70

60

50

40

30

20

10

0

2001 2002 2003

FTSE All-Share
2,800

2,600

2,400

2,200

2,000

1,800

1,600

1,400

Performance Related Fees

Underlying profit

Average FTSE All-Share

The increase in underlying profit was achieved despite
continuing weakness in equity markets, with market rises 
in the second half of the year still leaving the FTSE All-Share
Index averaging 11 per cent less over the year than in 2002.
Underpinning this increase were M&G’s diversified revenue
streams aligned with a sharp focus on cost control. Higher
revenues from fixed income and property, together with 
the expansion of new business streams, offset lower equity
revenues while the retail business achieved cost savings
through outsourcing its retail administration to International
Financial Data Services.

Egg’s UK banking operations continued their profit growth,
generating a £73 million operating profit. Egg’s French
business recorded an £89 million loss in 2003. Egg’s pre-tax
losses increased to £34 million from £20 million in 2003.

In 2003, Egg incurred a £10 million charge for restructuring,
which principally relates to the reorganisation of the IT
development and support function and a headcount reduction
in the fourth quarter. 

National Planning Holdings and PPM America earned 
profits of £19 million. Curian delivered a loss of £22 million,
which reflects losses in its investment phase as funds under
management continue to grow. JNL anticipates a similar loss
for Curian in 2004. Together these businesses delivered a
loss of £3 million.

PCA’s development expenses (excluding Asia regional head
office expenses) were £27 million compared to £26 million
in 2002. This development expense principally relates to 
the new Japan strategy and building agency forces.

Other net expenditure decreased by £8 million to 
£181 million. The 2002 result included a £24 million write-
down of the Group’s 15 per cent interest in Life Assurance
Holding Corporation Limited in 2002, whereas in 2003 
no adjustment to the valuation was required. This resulted
in an increase of £26 million in Group investment and other
income to £29 million in 2003. Interest expenditure during
2003 was £143 million compared to £130 million in 2002. Head
office costs (including PCA head office costs of £24 million)
were £67 million, compared with £62 million in 2002.

ACHIEVED PROFITS – RESULT BEFORE TAX
The result before tax and minority interests was a profit of
£838 million compared with a loss of £483 million in 2002.
The significant increase in profit principally reflects the
movement in short-term fluctuations in investment returns. 

The UK component of short-term fluctuations in investment
returns of £531 million reflects the difference between an
actual investment return of 16.5 per cent and the long-term
assumed return for with-profit business of 6.8 per cent. 

The US component of £132 million primarily includes a
positive £98 million in respect of the difference between
actual bond losses and the five-year average amount
included in operating profit, and a positive £36 million in
relation to changed expectations of future profitability on
variable annuity business in-force due to the actual separate
account return exceeding the long-term return reported
within operating profit.

Adverse economic assumption changes of £540 million
reflect changes in assumptions for future investment
returns, discount rate and similar items.

The UK component of negative £122 million reflects
increases in the risk discount rate of 0.3 per cent and in the
investment return assumption of 0.2 per cent in accordance
with the increases in the gilt yield during the year. In the 
US the change in economic assumptions has had a negative
£263 million impact. This primarily reflects the reductions 
in the projected fund earned and crediting rates on in-force
business which result in lower projected policyholder
liabilities on which future spread will be earned, together
with increases in the risk discount and inflation rates. 
In Asia, the impact of change in economic assumptions 
is a negative £155 million. This principally reflects the net
impact of revisions to the underlying long-term investment
return assumptions and discount rate combined with the

impact of the introduction of a risk-based capital regime 
by the Taiwanese regulator. 

Amortisation of goodwill was £98 million in both 2003 
and 2002.

ACHIEVED PROFITS – RESULT AFTER TAX
The result after tax of £355 million and minority 
interests of positive £2 million, was a profit of £485 million.
The effective tax rate at an operating profit level was 
34 per cent, up from 25 per cent in 2002, primarily due 
to higher effective tax rates for JNL and Asia, partially 
offset by tax rate movements on other non-long term
operations. The JNL rate was significantly higher than in
2002 due to the combined effect of operating assumption
changes for expenses, capital charge effects and an
exceptional tax credit in 2002. 

The effective tax rate at a total achieved profit level was 
42 per cent on a profit of £838 million. The overall effective
rate of 42 per cent was higher than the 34 per cent effective
rate on operating profits primarily due to no tax relief being
available on the amortisation of goodwill and to a low
effective rate of 24 per cent on losses from changes in
economic assumptions, not all of which are tax affected.
The effective tax rate at a total achieved profit level in 2002
was 68 per cent principally due to tax payable on the profit
on disposal of UK general insurance business being relieved
against capital losses available to the Group.

2003 ACHIEVED PROFITS SHAREHOLDERS’ FUNDS
Analysis of movement in AP Shareholders’ Funds: 2002-2003

£bn
9,000

8,500

8,000

7,500

7,000

6,500

6,0000

A

B

C

D

E

F

G

H

I

J

K

L

A  Closing 2002 AP shareholders’ funds

B  New business achieved profits

C  In-force profits

D  Non-life operations

E  Goodwill amortisation

F  Short-term fluctuations in investment return

G  Changes in economic assumption

H  Tax

I  Foreign exchange movements

J  Dividends paid to shareholders

K  Other

L  Closing 2003 AP shareholders’ funds

PRUDENTIAL PLC ANNUAL REPORT 2003 15

FINANCIAL REVIEW CONTINUED

MODIFIED STATUTORY BASIS RESULTS – 
OPERATING PROFIT
Reference to operating profit relates to profit including
investment returns at the expected long-term rate of return
but excludes amortisation of goodwill, exceptional items
and short-term fluctuations in investment returns.

Group operating profit on the modified statutory basis
(MSB) of £357 million was £72 million lower than 2002 
at CER. At reported exchange rates operating profit was 
£92 million lower than 2002.

UK and Europe Insurance Operations’ operating profit in
2003 was £256 million, £116 million below the restated
2002 figure. This included a reduction of £90 million from
the PAC with-profits fund due to lower annual and terminal
bonus rates announced earlier in the year partially offset 
by higher funds under management and increased claims.
Losses on shareholder-backed businesses increased by 
£26 million as a result of increased new business volumes
which carry a significant new business strain. The 2002 result
has been restated for a £17 million positive adjustment
(2003: £10 million) in respect of the financing element of
certain reinsurance contracts. This is required by changes 
to the Statement of Recommended Practice (SORP) for
accounting for insurance business, which was issued by 
the Association of British Insurers in November 2003. 
The revised SORP is required practice for 2004, but early
adoption is encouraged, which Prudential has chosen to do. 

The US Operations’ result, which is based on US GAAP
subject to adjustments, of £162 million was 15 per cent
ahead of 2002 at CER. At reported exchange rates the 2003
result was six per cent ahead of 2002. The increase primarily
reflects lower amortisation of deferred acquisition costs
(DAC) for variable annuity products, and higher fee and
other income, offset by higher market value adjustment
payments, higher average bond losses and the loss on
Curian. The fall in variable annuity DAC amortisation in
2003 was primarily due to improved market performance. 
In 2002, the effect of poor equity market performance was
to lower expected future profits in the variable annuity 
book to the level where the variable annuity DAC asset 
was impaired and a write-off was required.

This amortisation is calculated using a long-term return
assumption which is implemented through the use of a
mean reversion methodology. If the mean reversion was
eliminated as of 31 December 2003, the variable annuity
DAC carrying value would be reduced by approximately
£16 million. 

The provision for guaranteed minimum death benefits
(GMDB) on variable annuity products was reviewed and
strengthened at the end of 2002. In addition, an increase to
the recurring charge was required in respect of GMDB which
is included within the 2003 result. No further strengthening
beyond the recurring charge was required in 2003. 

16 PRUDENTIAL PLC ANNUAL REPORT 2003

PCA’s operating profit before development expenses of 
£27 million was £98 million compared to £88 million in
2002. At CER, operating profit was £17 million up on the
prior year. PCA’s three longest established operations in
Singapore, Hong Kong and Malaysia saw their combined
MSB profit increase by 16 per cent to £91 million. This 
was offset by expected losses at a number of PCA’s newer
operations such as Japan and South Korea as they continued
to build scale and fund new business strain. 

MODIFIED STATUTORY BASIS RESULTS – 
PROFIT BEFORE TAX
MSB profit before tax and minority interests was 
£350 million in 2003, compared with £501 million in 
2002. The 2002 result included £355 million relating to 
the disposal of the UK General Insurance operations. The
2003 result was offset by an improvement in the adjustment
for short-term fluctuations in investment returns from a
negative adjustment of £205 million in 2002 to a positive
adjustment of £91 million in 2003. 

Within the improvement in the adjustment for short-term
fluctuations, the US result has improved from a loss of 
£258 million in 2002 to a gain of £93 million in 2003. The
short-term fluctuations in Asia principally reflect the five-
year averaging impact of an appreciation in bond values.

Amortisation of goodwill was £98 million in both 2003 
and 2002.

MODIFIED STATUTORY BASIS RESULTS – 
PROFIT AFTER TAX
MSB profit after tax and minority interests was £208 million,
after a tax charge of £144 million. The effective rate of tax
on MSB total profit in 2003 was 41 per cent.

EARNINGS PER SHARE
Earnings per share based on achieved basis operating 
profit after tax and related minority interests but before
amortisation of goodwill, were down 16.4 pence to 
26.4 pence. Earnings per share based on MSB operating
profit after tax and related minority interests but before
amortisation of goodwill, were down 3.8 pence to 
12.9 pence.

Basic earnings per share, based on achieved basis profit for
the year after minority interests were 24.3 pence compared
with a loss of 7.3 pence in 2002. Basic earnings per share,
based on MSB profit for the year after minority interests
were down 13.1 pence to 10.4 pence.

DIVIDEND PER SHARE
The final dividend per share is 10.7 pence, resulting in a 
full year dividend of 16.0 pence, compared with a full year
dividend for 2002 of 26.0 pence. 

CASH FLOW
The table below shows the Group holding company cash
flow. Prudential believes that this format gives a clearer
presentation of the use of the Group’s resources than the
FRS 1 statement required by UK GAAP.

However, in 2003 due to significant improvements in 
the credit cycle, JNL returned to its normal self-funding
operating model. 

ASIA: NET CAPITAL FLOWS

Cash remitted to Group:

UK life fund transfer (in respect of earlier

bonus declarations)

Cash remitted by business units

Interest
Dividends

Tax received
Equity (scrip dividends and share options)
Corporate activities

Capital invested in business units:

Asia
JNL
Other

Increase (decrease) in cash

2003
£m

2002
£m

286
300

586
(127)
(447)

12
77
30
58

177

(145)
0
(28)

4

324
212

536
(124)
(509)

(97)
59
40
543

545

(158)
(321)
(196)

(130)

The Group received £586 million in cash remittances from
business units in 2003 (2002: £536 million) comprising the
shareholders’ statutory life fund transfer of £286 million
relating to earlier bonus declarations, together with dividends
and interest from subsidiaries of £300 million. The shareholder
transfer in 2004 representing 2003’s profits from the PAC
with-profits fund, is expected to be approximately £80 million
lower than in 2003. Dividends and interest received include
£84 million from M&G, £48 million from each of PCA and
JNL and £120 million from Prudential UK Insurance Operations,
including £100 million of special dividends from the PAC
shareholders’ funds in respect of profits arising from earlier
business disposals. A similar amount will also be distributed
from PAC shareholders’ funds in 2004 and 2005. After
dividends and interest paid, there was a net inflow of 
£12 million (2002: £97 million net outflow). 

The Group also received £58 million from corporate
activities (2002: £543 million). In 2002, this included cash
proceeds arising from the sale of the General Insurance
business and exceptional tax receipts. Together with the
proceeds of equity issuance and Group relief, this gave rise
to a total net surplus of £177 million (2002: £545 million). 

During 2003, the Group invested £173 million (2002: 
£675 million) in its business units, including £145 million 
in Asia. Prudential expects to invest approximately the 
same amount in each of 2004 and 2005. In 2006, based 
on current plans and expectations, Prudential expects 
PCA to be a net capital provider to the Group. In 2002, JNL
received £321 million (2003: nil) to support high volumes 
of fixed annuity business, additional GMDB reserves and to
replace capital consumed by bond losses and impairments.

£m
300

250

200

150

100

50

0

–50

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

Acquisitions

Working capital

Repatriations

In aggregate this gave rise to an increase in cash of 
£4 million (2002: reduction of £130 million).

FUND FOR FUTURE APPROPRIATIONS
During 2003 the fund for future appropriations, which
represents the excess of assets over policyholder liabilities
for the Group’s with-profits funds on a statutory basis, 
grew from £7.7 billion in 2002 to £12.6 billion in 2003. 
This reflects an increase in the cumulative retained 
earnings arising on with-profits business that have 
yet to be allocated to policyholders or shareholders. 
The change in 2003 predominantly reflects the positive
investment return earned by the PAC with-profits fund 
as a result of investment gains in the UK equity market.

FINANCIAL STRENGTH OF INSURANCE OPERATIONS
United Kingdom
A common measure of financial strength in the UK 
for long-term insurance business is the free asset ratio. 
The free asset ratio is the ratio of assets less liabilities to
liabilities, and is expressed as a percentage of liabilities. 
On a comparable basis with 2002 the free asset (or Form 9)
ratio of the Prudential Assurance Company (PAC) long-term
fund was approximately 10.5 per cent at the end of 2003,
compared with 8.4 per cent at 31 December 2002. 

The valuation has been prepared on a conservative basis 
in accordance with the current Financial Services Authority
(FSA) valuation rules, and without the use of implicit items.
No allowance has been taken for the present value of future
profits and the PAC long-term fund has not entered into any
financial reinsurance contracts, with the exception of certain
treaties with a value of approximately £49 million, which
were transferred from Scottish Amicable Life when that
Company’s business transferred into the PAC long-term
fund at the end of 2002. 

PRUDENTIAL PLC ANNUAL REPORT 2003 17

FINANCIAL REVIEW CONTINUED

In addition to taking account of asset values and interest
rates at the valuation date, the reserves held to cover the
fund’s liabilities must also make prudent provision against
future changes in asset values in a variety of resilience
scenarios. The most severe resilience test applied at this
year-end is:

• a fall in equity values of 19 per cent;

• a fall in property values of 20 per cent;

• an increase in interest rates of two per cent.

The test for equities is prescribed by the FSA and varies
according to market conditions. Thus, following the
recovery in equity markets in 2003, the test applied at
31 December 2003 is more stringent than the 14 per cent
fall in equity values that was applied at 31 December 2002.

The fall in property values is also more stringent than the
15 per cent fall assumed last year.

The fund is very strong with an inherited estate measured
on an essentially deterministic valuation basis of more than
£6 billion compared with approximately £5 billion at the 
end of 2002. On a realistic basis, with liabilities recorded 
on a market consistent basis calculated using the approach
set out in the ABI guidance for reporting at the 2003 year-
end the free assets are valued at around £5 billion before 
a deduction for the risk capital margin. The approach 
to realistic reporting adopted may change pending
confirmation of the FSA regulations and guidelines.

Prudential has been managing the fund on a realistic basis
using a mean-reverting stochastic model for a number of years. 

The PAC long-term fund is rated AA+ by Standard & Poor’s
and Aa1 by Moody’s.

The table below shows the change in the investment mix 
of Prudential’s main with-profits fund over recent years:

UK equities
International equities 
Bonds 
Property
Cash and other asset classes 

Total

1999
%

58
14
13
11
4

2002
%

32
13
33
18
4

2003
%

33
15
31
17
4

the fund reduced its exposure to equities. There was also a
re-weighting within equities out of the UK and into overseas
equities. This change in asset mix reflected Prudential’s
view that equity valuations were high and that other assets,
particularly corporate bonds, were relatively attractive. The
change within equities improved diversification and reduced
expected fund volatility. The change in asset mix in recent
years has had a substantial beneficial impact on investment
returns. The broad asset mix will continue to be reviewed 
as the economic environment and market valuations change. 

The investment return on the Prudential main with-profits
fund was 16.5 per cent in the year to 31 December 2003
compared with the rise in the FTSE 100 (Total Return) 
Index of 17.9 per cent over the same period. Over the last
10 years the with-profits fund has consistently generated
positive fund returns with three, five and 10-year compound
returns of 1.1 per cent per annum, 4.9 per cent per annum
and 8.6 per cent per annum respectively. These returns
demonstrate the benefits of the fund’s strategic asset
allocation and long-term outperformance. During 2003 there
has been no change to the strategic asset allocation of the
fund. There has been no significant reduction in the level of
the fund’s equity holdings during the year or subsequently.

United States
The capital adequacy position of Jackson National Life
remains strong, with a strong risk-based capital ratio more
than 3.5 times the NAIC Company Action Level Risk Based
Capital. As a core business to the Group, JNL’s financial
strength is rated AA by Standard & Poor’s.

JNL’s invested asset mix on a US regulatory basis (including
Jackson National Life of New York but excluding policy loans
and reverse repo leverage) is as follows: 

2001
%

2002
%

2003
%

Bonds:

Investment Grade Public
Investment Grade Private
Non Investment Grade Public
Non Investment Grade Private

Commercial Mortgages
Private equities and real estate
Equities, cash and other assets

58
22
3
3
9
3
2

60
20
4
3
8
3
2

58
19
5
2
10
4
2

100

100

100

Total

100

100

100

For the UK main with-profits fund 84 per cent of fixed
income securities are investment grade with 27 per cent
rated AA or above. For Prudential Annuities Limited 
97 per cent of the fixed income securities are investment
grade with 44 per cent rated AA or above. For Prudential
Retirement Income Limited 99 per cent of total assets are
investment grade with 56 per cent rated AA or above.

With-profits contracts are long-term contracts with 
relatively low guaranteed amounts, the nature of which
permits Prudential to invest primarily in equities and real
estate. However, over the period from 1999 to mid-2001 

Asia
Solvency margins have been maintained at levels at or
above local regulatory requirements by the insurance
operations in Asia. Across the region less than 20 per cent 
of non-linked funds are invested in equities.

INHERITED ESTATE
The long-term fund contains the amount that the Company
expects to pay out to meet its obligations to existing
policyholders and an additional amount used as working
capital. The amount payable over time to policyholders from
the With-Profits Sub-Fund is equal to the policyholders'

18 PRUDENTIAL PLC ANNUAL REPORT 2003

accumulated asset shares plus any additional payments that
may be required by way of smoothing or to meet guarantees.
The balance of the assets of the With-Profits Sub-Fund is
called the ‘inherited estate’ and represents the major part 
of the working capital of Prudential’s long-term fund which
enables the Company to support with-profits business by:

• providing the benefits associated with smoothing and

guarantees;

• providing investment flexibility for the fund’s assets;

• meeting the regulatory capital requirements, which

demonstrate solvency;

• absorbing the costs of significant events, or fundamental
changes in its long-term business without affecting bonus
and investment policies.

The size of the inherited estate fluctuates from year to 
year depending on the investment return and the extent 
to which it has been required to meet smoothing costs,
guarantees and other events. 

The Company believes that it would be beneficial if there
were greater clarity as to the status of the inherited estate
and therefore it has discussed with the Financial Services
Authority (FSA) the principles that would apply to any 
re-attribution of the inherited estate. No conclusions have
been reached. Furthermore, the Company expects that 
the entire inherited estate will need to be retained within
the long-term fund for the foreseeable future to provide
working capital and so it has not considered any distribution
of the inherited estate to policyholders and shareholders. 

The costs associated with the mis-selling review of
Prudential’s with-profits personal pensions have been met
from the inherited estate. Accordingly, these costs have not
been charged to the asset shares used in the determination
of policyholder bonus rates. Hence policyholders' pay-out
values have been unaffected by personal pension mis-selling.

In 1998, Prudential stated that deducting personal pensions
mis-selling costs from the inherited estate of the With-
Profits Sub-Fund would not impact the Company’s bonus 
or investment policy. The Company gave an assurance that
if this unlikely event were to occur, it would make available
support to the fund from shareholder resources for as long
as the situation continued, so as to ensure that policyholders
were not disadvantaged. 

The assurance was designed to protect both existing
policyholders at the date it was announced, and
policyholders who subsequently purchased policies while
the pension mis-selling review was continuing. This review
was completed on 30 June 2002 and consequently the
assurance has not applied to new business issued since
1 January 2004. New business in this context consists of
new policies, new members to existing pension schemes
plus regular and single premium top-ups, transfers and
switches to existing arrangements. The assurance will
continue to apply to any policy in force as at 31 December

2003, both for premiums paid before 1 January 2004 and 
for subsequent regular premiums (including future fixed,
retail price index or salary related increases and Department
for Work and Pensions rebates). 

The maximum amount of capital support available under 
the terms of the assurance will reduce over time as we pay
claims on the policies covered by it. 

The bonus and investment policy for each type of with-
profits policy is the same irrespective of whether or not the
assurance applies. Hence removal of the assurance for new
business has had no impact on policyholder returns and this
is expected to continue for the foreseeable future. 

CONDUCT OF BUSINESS
The FSA has required all UK life insurance companies to
review their potential cases of pensions mis-selling and pay
compensation to policyholders where necessary. The Group
has met the FSA target for completion of Phases I and II of
the pensions mis-selling review, within the provisions that
were established in the fund in 2000.

Prudential's main exposure to mortgage endowment
products is through business written by Scottish Amicable.
The FSA issued a report in March 2001 raising concerns
regarding Scottish Amicable's conduct of sales of these
products by its tied agents and in March 2003 it fined
Scottish Amicable £750,000 in respect of cases where
advisers did not place appropriate emphasis on identifying
whether a customer was prepared to take the risk that 
their mortgage might not be repaid at the end of the 
term. A provision of £25 million was made in 2001 in 
the shareholders' fund for cases that may require redress.
As at 31 December 2003, the provision was £8 million. 
In addition, there is a provision of £31 million in the closed
Scottish Amicable Investment Fund (SAIF) in respect of
mortgage endowments. The establishment of the provision
in SAIF has no impact on shareholders. Scottish Amicable
withdrew from the mortgage endowment product market 
in April 2001 and disbanded its network of tied agents in
October 2001. 

Compensation of £11 million was paid in respect of
mortgage endowment sales in PAC’s 90:10 fund in 2003
and subsequently a provision of £34 million has been
established in the fund at 31 December 2003. This provision
has no impact on the Group’s profit before tax.

SHAREHOLDERS’ FUNDS
On the achieved profits basis, which recognises the
shareholders’ interest in long-term businesses, shareholders’
funds at 31 December 2003 were £7.0 billion, a decrease 
of £153 million from 31 December 2002. 

Statutory basis shareholders’ funds, which are not affected
by fluctuations in the value of investments in the Group’s
with-profits funds, were £335 million lower at £3.3 billion.

PRUDENTIAL PLC ANNUAL REPORT 2003 19

FINANCIAL REVIEW CONTINUED

SHAREHOLDERS’ BORROWINGS AND 
FINANCIAL FLEXIBILITY
As a result of the holding company’s net funds inflow of
£4 million and exchange translation gains of £87 million, net
core borrowings at 31 December 2003 were £2,135 million,
compared with £2,226 million at 31 December 2002.

After adjusting for holding company cash and short-term
investments of £432 million, core structural borrowings of
shareholder-financed operations at the end of 2003 totalled
£2,567 million, compared with £2,452 million at the end 
of 2002. This increase reflected the issue of US$1 billion
Perpetual Subordinated Capital Securities in Asia, partly
offset by the repayment of short-term commercial paper.
The perpetual subordinated capital was issued with a
coupon of 6.5 per cent and subsequently Prudential entered
into an interest rate swap in respect of this debt and is
currently paying three-month US$ Libor plus 80 basis
points, currently 1.97 per cent. Core borrowings at the end
of 2003 included £1,656 million at fixed rates of interest
with maturity dates ranging from 2005 to 2031, as set out in
note 32 on page 90 of the consolidated financial statements.
£827 million of the core borrowings were denominated in
US dollars, to hedge partially the currency exposure arising
from the Group’s investment in Jackson National Life (JNL).

Prudential has in place an unlimited global commercial
paper programme. At 31 December 2003 commercial paper
of £78 million, US$1,378 million and ¤274 million has been
issued under this programme. Prudential also has in place 
a £5,000 million medium-term note (MTN) programme. 
At 31 December 2003 subordinated debt outstandings
under this programme were £435 million and ¤520 million,
and senior debt outstandings were US$18 million. In
addition the holding company has access to £1,300 million
committed revolving credit facilities and a £500 million
committed securities lending liquidity facility, provided 
by 13 major international banks. These facilities have not
been drawn on during the year. The commercial paper
programme, the MTN programme, the committed revolving
credit facilities and the committed securities lending
liquidity facility are available for general corporate purposes
and to support the liquidity needs of the parent company.

The Group is funded centrally, except for Egg, which is
responsible for its own financing. The Group’s core debt 
is managed to be within a target level consistent with its
current debt ratings. At 31 December 2003, the gearing
ratio, including hybrid debt (net of cash and short-term
investments) was 23 per cent compared with 24 per cent 
at 31 December 2002. Excluding hybrid debt, the gearing
ratio was seven per cent.

Prudential plc enjoys strong debt ratings from both Standard
& Poor’s and Moody’s. Prudential long-term senior debt is
rated AA– (negative outlook) and A2 (stable outlook) from
Standard & Poor’s and Moody’s respectively, while short-
term ratings are A1+ and P-1. 

20 PRUDENTIAL PLC ANNUAL REPORT 2003

Based on the achieved operating profits from continuing
operations and interest payable on core structural borrowings,
interest cover is 6.6 times in 2003 compared with 9.7 times
in 2002.

TREASURY POLICY
The Group operates a central treasury function, which 
has overall responsibility for managing its capital funding
programme as well as its central cash and liquidity positions.

The aim of Prudential’s capital funding programme, which
includes the £5,000 million medium-term note programme
together with the unlimited commercial paper programme,
is to maintain a strong and flexible funding capacity.

In the UK and Asia, Prudential uses derivatives to reduce
equity risk, interest rate and currency exposures, and to
facilitate efficient investment management. In the US, JNL
uses derivatives to reduce interest rate risk, to facilitate
efficient portfolio management and to match liabilities 
under equity-indexed policies.

It is Prudential’s policy that all free-standing derivatives are
used to hedge exposures or facilitate efficient portfolio
management. Amounts at risk are covered by cash or by
corresponding assets. 

Due to the geographical diversity of Prudential's businesses, 
it is subject to the risk of exchange rate fluctuations.
Prudential’s international operations in the US, Asia and
Europe, which represent a significant proportion of operating
profit and shareholders’ funds, generally write policies and
invest in assets denominated in local currency. Although this
practice limits the effect of exchange rate fluctuations on local
operating results, it can lead to significant fluctuations in
Prudential's consolidated financial statements upon translation
of results into pounds sterling. The currency exposure
relating to the translation of reported earnings is not
separately managed, as it is not in the economic interests of
the Group so to do. The impact of gains or losses on currency
translations is recorded as a component of shareholders'
funds within the consolidated statement of total recognised
gains and losses. The impact of exchange rate fluctuations
in 2003 is discussed elsewhere in this Financial Review.

ASSET AND LIABILITY MANAGEMENT
Prudential manages its assets and liabilities locally, in
accordance with local regulatory requirements and reflecting
the differing types of liabilities Prudential has in each business.
As a result of the diversity of products Prudential offers and
the different regulatory environments in which it operates,
Prudential employs different methods of asset/liability
management on both an in-force and new business basis.
Stochastic modelling of assets and liabilities is undertaken 
in the US, the UK and Asia to assess economic capital
requirements for different confidence intervals and time
horizons. In addition, reserve adequacy testing under a range
of scenarios and dynamic solvency analysis is carried out, 

including under certain scenarios mandated by the US, the UK
and Asian regulators.

DEFINED BENEFIT PENSION SCHEMES
The Group operates three defined benefit schemes, 
all of them in the UK, of which the principal scheme is 
the Prudential Staff Pension Scheme (PSPS). The level of
surplus or deficit of assets over liabilities for defined benefit
schemes is measured in three ways, namely the actuarial
valuation, SSAP 24, and FRS 17 bases. 

Defined benefit schemes are generally required to be
subject to full actuarial valuation every three years to 
assess the appropriate level of funding for schemes having
regard to their commitments. These valuations include
assessments of the likely rate of return on the assets held
within the separate trustee administered funds. PSPS was
last actuarially valued on 5 April 2002 and this valuation
demonstrated the Scheme to be 110 per cent funded, with
an excess of actuarially determined assets over liabilities 
of 10 per cent, representing a fund surplus of £376 million.
As a result no change in employers' contributions from the
current 12.5 per cent of salaries was required. 

The employers' contribution is required to be paid as 
a minimum in future years irrespective of assets in the
Scheme and, under the current Scheme rules, access to the
surplus through refunds from the Scheme is not available.
Accordingly, the surplus is not recognised as an asset in the
Group's financial statements that would normally, subject 
to amortisation, be appropriate under the requirements of
SSAP 24 which the Group continues to adopt rather than
FRS 17. The continued use of SSAP 24 is permitted under
the provisions of FRS 17 until 2005 at which point the
requirements of International Accounting Standards, in
particular IAS 19, are expected to apply. 

In the meantime, companies are required to publish details
of pension scheme surpluses and deficits on the FRS 17
basis by way of disclosure. Details of the Group's FRS 17
disclosures are shown in note 17. Under FRS 17 the basis 
of valuation differs markedly from the full triennial valuation
and SSAP 24 bases. In particular, it would require assets of
the Scheme to be valued at their market value at the year-
end, while pension liabilities would be required to be
discounted at a rate consistent with the current rate of
return on a high quality corporate bond. 

If FRS 17 had been fully implemented for 2003 an £8 million
shareholder charge (after tax) in the profit and loss account,
and a shareholder charge of £16 million (after tax) in the
statement of total recognised gains and losses would have
been reported. In addition the difference between FRS 17
basis assets and liabilities can be volatile for value movements
in assets and a basis of setting inflation assumptions that is
referenced to market expectations implied within index-
linked bonds. For those schemes such as PSPS, which hold
a significant proportion of their assets in equity investments,
the volatility can be particularly significant. 

Surpluses and deficits on the Group's defined benefit
schemes are attributable to the Prudential Assurance
Company (PAC) life fund and shareholders' funds
depending on the activity of the personnel involved. Such
attribution is necessary to properly reflect the economic
interests in and exposures to the schemes' financial position.
The aforementioned volatility can be illustrated by considering
the movements in the surplus and deficit over the last three
years. For the PAC life fund the interest, net of tax, in the
pension schemes’ FRS 17 basis financial position has changed
from a surplus at 31 December 2001 of £392 million to a
deficit at 31 December 2002 of £380 million, and a deficit at
31 December 2003 of £411 million. For the shareholders’ fund
the interest, net of tax in the pension schemes’ FRS 17 basis
financial position has changed from a surplus at 31 December
2001 of £101 million to a deficit at 31 December 2002 of
£85 million, and a deficit at 31 December 2003 of £101 million.
The modest change in 2003 reflects the negative impact 
of increased inflation assumptions, that are implicit within
the yields on index-linked gilts, being offset by the positive
value movements in scheme assets arising from the strong
recovery in equity markets. The large reduction in 2002
reflects the steep fall in equity markets in that year.

The last actuarial valuation took place on 5 April 2002. 
On a broad assessment of the position, the Company
expects though that the funding level has reduced from 
the 110 per cent. However, an update of the actuarial basis
would be expected to reveal a more balanced funding level
than the FRS 17 position suggests. This is primarily as a result
of adopting an investment return assumption for funding
which is based on the long-term expected returns of the
assets held by the schemes, rather than bond assumptions
prescribed by FRS 17.

ACCOUNTING POLICIES
There has been no change in accounting policies for the
preparation of the 2003 results with the exception of the
changes for accounting for certain reinsurance contracts 
as required by changes to the Statement of Recommended
Practice (SORP) for accounting for insurance business
issued by the Association of British Insurers (ABI) in
November 2003. The revised SORP is required practice for
2004, but early adoption is encouraged, which Prudential
has chosen so to do. This resulted in a £17 million positive
adjustment to the UK modified statutory basis result for
2002 (2003: £10 million).

INTERNATIONAL ACCOUNTING STANDARDS
The European Union (EU) requires that all listed European
companies, including banks and insurers, prepare their 
2005 financial statements in accordance with EU approved
International Accounting Standards (IAS). It is intended that
by April 2004 the International Accounting Standards Board
(IASB) will have completed its deliberations, and fully issued
all International Financial Reporting Standards (IFRS). 

PRUDENTIAL PLC ANNUAL REPORT 2003 21

FINANCIAL REVIEW CONTINUED

These standards are then required to be subjected to 
a process of review under EU auspices before they can 
be recommended for approval by the EU's Accounting
Regulatory Committee. 

When the process is fully complete the IASB's standards 
for the consolidated financial statements of listed groups 
will replace the UK Accounting Standards Board’s (ASB)
standards and the ABI and British Banking Association
Statements of Recommended Practice on accounting 
for insurance and banking business. However, the UK
framework, including any UK ASB changes to gradually
migrate its standards towards those of the IASB will 
continue to apply at UK subsidiary company level unless
those companies choose to apply the DTI's proposed option
of applying EU approved IFRS.

At present the IASB's process for completing the standards
for adoption in 2005 is almost complete but the areas that
remain outstanding are of a particular significance to banks
and insurers. The key outstanding areas are for accounting
for financial instruments and insurance contracts. For
financial instruments, the main uncertainties are in respect
of two particular areas which are still the subject of
continued development, namely in respect of when hedge
accounting is permitted and, for those insurance contracts
that carry insignificant insurance risk, how they will be
required to be valued as financial instruments under IAS 39.
The IASB has also yet to conclude on the final version of the
standard to replace Exposure Draft 5 (ED 5) on accounting
for insurance contracts. 

Although the broad nature of the requirements that are
expected to replace ED 5 are known there remain various
detailed but significant points that arise from the combined
effect of IAS 39, the IASB's macrohedging proposals, ED 5
and the IASB's latest deliberations that make any assessment
of the likely impact at best tentative, and certainly subject 
to possible significant change. Furthermore, although 
the EU has approved those standards that are either less
contentious, or required less amendment as part of the
IASB's improvement project, the key outstanding issues are
the subject of considerable discussion between the various
EU bodies, including the European Central Bank, banking
and insurance associations and the IASB. At present there 
is no clarity as to how these issues will be resolved in time
for the 2005 deadline. 

Prudential’s assessment of the changes arising from IFRS
and its project plan are well advanced. On the basis of the
currently available information, assuming all IAS standards
are approved by the EU, the tentative high level assessment
of the impact on the Group’s financial reporting is as follows:

Insurance operations
Contract accounting
Under ED 5, for those contracts with significant insurance
risk and those with discretionary participating features, the
UK GAAP will continue to apply until the IASB introduces a
comprehensive (Phase 2) standard for insurance contracts.

22 PRUDENTIAL PLC ANNUAL REPORT 2003

It is anticipated that many of the Group's contracts will fall
into this category. Where contracts do not contain significant
insurance risk, valuation under IAS 39 will be required. The
detailed mechanism for how this will apply remains under
discussion by the IASB. Prudential’s understanding though
is that it is likely that for unit-linked business, which is one of
the key types of contract likely to be affected, that continuation
of unit-linked liability accounting will, with deferral of
acquisition costs in some form, continue to be permitted.

Unallocated surplus
It is expected that the IAS equivalent of the Fund for 
Future Appropriations will continue to be permitted to be
accounted for effectively as a liability in the balance sheet.
As a consequence Prudential anticipates that IAS basis
results for with-profit activities will continue to reflect the
Company's 10 per cent interest in the actuarially determined
surplus for distribution.

Investment valuation and derivative accounting
The current version of IAS 39 is in many areas similar to 
the requirements of the US GAAP standards FAS 115 and
FAS 133. Under IAS 39, unless designated under the very
restrictive ‘held to maturity’ classification on an asset by
asset basis, most financial assets are carried in the balance
sheet at fair value. 

Movements in fair value are recorded in either the profit
and loss account or directly to shareholder reserves in the
balance sheet depending upon the designation and the
impact of hedge accounting rules. Derivative instruments
are also carried at fair value with movements in value being
recorded in the profit and loss account. Hedge accounting,
whereby value movements on derivatives and hedged items
are recorded together in the performance statements, is
permissible only if certain matching criteria are met.

Banking operations
For Egg, the Group’s main banking operation, the impact 
of IAS is also uncertain for the issues surrounding hedge
accounting that are described above, as in common with
other banks, Egg uses derivatives to manage interest rate
risk. Egg's IAS basis results may also be affected by IAS 39
requirements in respect of provisioning, calculation of
effective interest rates, and other detailed valuation rules. 

Other issues
Two other areas are likely to involve significant change 
on the adoption of IAS, namely goodwill accounting and
pension cost accounting. For goodwill, subject to regular
impairment testing, amortisation charges will normally no
longer be necessary. For pension cost accounting, IAS 19
has some common features to the requirements of FRS 17.

There are though significant differences for the accounting
for actuarial gains and losses and IAS 19 is expected to be
altered before 2005.

DEVELOPMENTS IN REGULATORY SOLVENCY
REQUIREMENTS
The Integrated Prudential Sourcebook (PSB) will be
introduced by the Financial Services Authority (FSA) for 
UK insurance companies in 2004. This will formalise the
requirement for realistic solvency reporting. For all business,
with-profits or otherwise, a risk-based capital approach will
be required to develop an internal capital adequacy solvency
assessment. The FSA has announced that it will permit life
companies to apply for a waiver from existing solvency
requirements if they can demonstrate that they have
adequate models for realistic capital reporting. 

In addition, the EU is reviewing further solvency
requirements (the Solvency II project), for which the
intention is to ensure policyholder protection through
establishing solvency requirements better matched to the
true risks of the business, taking into account developments
in non-traditional methods of risk control such as alternative
risk transfer products, asset liability management and the 
use of derivatives. A key aim is to provide transparency and
comparability, thus ensuring a level playing field. As with the
PSB, a risk-based capital approach and the use of internal
models is expected to be introduced under Solvency II.

The EU Financial Conglomerates Directive (FCD) is
expected to be implemented into UK law for mixed 
activity financial services groups in 2005. This follows the
implementation of the Insurance Groups Directive (IGD) in
2001. The FSA has published proposals as to how it intends
to implement the FCD and amend the UK application of 
the IGD requirements in its consultative document CP 204
for 2005 application. At present the FSA is considering 
the comments of respondents on the proposals. The aim 
of the FCD is to impose, from 2005, additional prudential
requirements in respect of regulated entities within financial
conglomerates including, to a certain extent, any mixed
financial holding company. The additional supervision 
will be organised at the level of the financial conglomerate
and will cover capital adequacy, risk concentration and
intragroup transactions. Although not required under 
the IGD the FSA is proposing to extend the imposition 
of additional prudential requirements to insurance groups 
at the holding company level.

PROCUREMENT
During the year Procurement’s activity focused on securing
significant cost reductions for UK Insurance Operations,
identifying opportunities to leverage spend across the
Group and improving its core processes to ensure deals are
established following commercial best practice to minimise
regulatory and commercial risks. Procurement has also
continued to develop its environmental supply chain
programme, exceeding the supplier environmental
improvement targets set at the beginning of the year. 

RISK MANAGEMENT
A significant part of the Group’s business involves the
acceptance and management of risk. The Group’s risk

management model requires the primary responsibility 
for risk management at an operational level to rest with
business unit chief executives. The second line of defence
of risk comprises oversight functions reporting to the Group
Chief Executive together with business unit risk functions
and risk management committees. The third line of defence
comprises independent assurance from Internal Audit
reporting to business unit and Group audit committees. 

The Group operates a comprehensive planning process.
The Board receives regular reports on the performance of
the Group against plan with frequent financial projections. 

The insurance operations of the Group all prepare a 
financial condition report which is reported on to the 
Board who receive regular reports from the Group Finance
Director on the financial position of the Group.

The Group’s risk management procedures are further
described in the Corporate Governance Report.

UK PRODUCTS AND DRIVERS OF PROFIT
In common with other UK long-term insurance companies,
Prudential’s products are structured as either with-profits 
(or participating) products or non-participating products,
including unit-linked products. Depending upon the
structure, the level of shareholders’ interest in the value 
of policies and the related profit or loss varies. 

With-profits policies are supported by a with-profits fund
and can be single premium (for example, Prudence Bond)
or regular premium (for example, certain corporate pension
products). Prudential’s primary with-profits fund is part 
of Prudential Assurance Company’s (PAC) long-term fund.
The return to shareholders on with-profits products is in 
the form of a statutory transfer to PAC shareholders’ funds
which is analogous to a dividend from PAC’s long-term fund
and is dependent upon the bonuses credited or declared on
policies in that year. Prudential’s with-profits policyholders
currently receive 90 per cent of the distribution from the
main with-profits fund as bonus additions to their policies
and shareholders receive 10 per cent as a statutory transfer. 

In 2003, profits distributed from Prudential’s main 
with-profits fund amounted to £2.1 billion, of which 
£1.9 billion (90 per cent) was added to policies as bonuses,
and £209 million (10 per cent) is available for distribution 
to shareholders. 

The majority of Prudential-branded non-participating
business is written in PAC’s long-term fund or by subsidiaries
owned by the fund. Prudential’s principal non-participating
business is Prudential Annuities Limited, which is wholly
owned by PAC’s with-profits fund which forms part of the
long-term fund. The profits from this business accrue to 
the with-profits fund. In 2001, Prudential started to write
certain annuity business through Prudential Retirement
Income Limited (PRIL), the profits of which accrue solely 
to shareholders. The portion of annuity business written in
PRIL has increased steadily and in 2003 was 39 per cent of
all annuity business.

PRUDENTIAL PLC ANNUAL REPORT 2003 23

FINANCIAL REVIEW CONTINUED

US PRODUCTS AND DRIVERS OF PROFIT
Jackson National Life’s (JNL’s) principal retail savings
products are savings products sold as single premium 
fixed, variable or equity-linked indexed deferred annuities. 

Interest-sensitive fixed annuities are products which 
allow for tax-deferred accumulation of funds, with flexible
payout options. They are used for retirement planning 
and for providing income in retirement. The policyholder
pays JNL a single premium, which is credited to the
policyholder’s account. Periodically, interest is credited 
to the policyholder’s account and administrative charges 
are deducted, as appropriate. JNL may reset the interest 
rate on each policy anniversary, subject to a guaranteed
minimum, in line with state regulations. When the annuity
matures, JNL either pays the policyholder the amount in 
the policyholder account or begins making payments to the
policyholder in the form of an immediate annuity product.
This latter product is similar to a UK annuity in payment.
Fixed annuity policies provide for early surrender charges
for the first seven to nine years of the policy. In addition, the
policy may be subject to a market value adjustment at the
time of early surrender. JNL’s profits on fixed annuities arise
primarily from the spread between the return it earns on
investments and the interest credited to the policyholder’s
account (net of any surrender charges or market value
adjustment) less management expenses. 

Equity-linked indexed annuities are deferred annuities that
enable policyholders to obtain a portion of an equity-linked
return but provide a guaranteed minimum return. JNL
guarantees an annual minimum interest rate of three per
cent, but actual earnings may be higher and are based on 
a participation in an equity index over its indexed option
period. JNL’s profit arises from the difference between 
a) the premiums received plus the associated investment
income and b) the combined cost of expenses (general
expenses, costs of purchasing fixed interest securities and
options) and the policyholder’s account value (which is
subject to the minimum guarantee). 

Variable annuities are tax advantaged deferred annuities
where the rate of return depends upon the performance 
of the underlying portfolio, similar in principle to UK unit-
linked products. They are used for retirement planning 
and to provide income in retirement. The policyholder’s
premiums are held apart from other assets, in a ‘separate’
account, which is analogous to a unit-linked fund. The
policyholder can allocate the premiums between a variety 
of variable sub-accounts with a choice of fund managers
and/or to guaranteed fixed-rate options. The value of the
portion of the separate account allocated to variable sub-
accounts fluctuates with the underlying investment. 
Variable annuity policies provide for early surrender
charges. In most cases, variable annuities also offer 
various types of death benefits, some of which are elective,
guaranteeing that on death the policyholder receives a
minimum value regardless of past market performance.
These guaranteed death benefits might be expressed as 

24 PRUDENTIAL PLC ANNUAL REPORT 2003

the return of original premium, the highest past anniversary
value of the policy, or as the original premium accumulated
at a fixed rate of interest. JNL earns fee income on the
underlying investment, earns profits from the spread
between what it earns on investments in fixed rate accounts
and the interest credited, and premium income for certain
additional performance guarantees in the contract.

ASIA PRODUCTS AND DRIVERS OF PROFIT
The life insurance products offered by Prudential in Asia
include a range of with-profits (participating) and non-
participating term, whole life and endowment and unit-
linked policies. Prudential also offers health, disablement,
critical illness and accident covers to supplement its core 
life products. 

Prudential's business in Asia is focused on regular premium
products that provide both savings and protection benefits.
In 2003, the new business achieved profit mix was 45 per cent
unit-linked, 28 per cent non-linked and 27 per cent Accident
and Health products. 

Unit-linked products combine savings with protection and
the cash value of the policy depends on the value of the
underlying unitised funds. Participating products provide
savings with protection where the basic sum assured can be
enhanced by a profit share (or bonus) from the underlying
fund as determined at the discretion of the insurer. Non-
participating products offer savings with protection where
the benefits are guaranteed or determined by a set of defined
market related parameters. Accident and Health (A&H)
products provide mortality or morbidity benefits and include
health, disablement, critical illness and accident covers.
A&H products are commonly offered as supplements to
main life policies but can also be sold separately. 

The profits from participating policies are shared between
the policyholder and insurer (typically in a 90:10 ratio) in 
the same way as with-profits business in the UK. Under
unit-linked products the profits that arise from managing 
the policy, its investments and the insurance risk accrue
entirely to shareholders, with investment gains accruing 
to the policyholder within the underlying unitised fund. 
The profits from non-participating products consist of any
surplus remaining after paying the defined policy benefits.
All the profits from A&H products accrue to shareholders.

Unit-linked products tend to have higher profits on 
the achieved profits basis of reporting than traditional 
non-linked products as expenses and charges are better
matched and solvency capital requirements are lower. 
At the end of 2003 PCA offered unit-linked products in 
nine of the 12 countries in Asia in which it operates.

In addition to the life products described above, Prudential
offers mutual fund investment products in India, Taiwan,
Japan, Singapore, Malaysia, Hong Kong and Korea, 
allowing customers to participate in debt, equity and 
money market investments. PCA earns a fee based on
assets under management.

ACHIEVED PROFITS REPORTING
Prudential’s results are prepared on two bases of
accounting, the supplementary achieved profits basis 
and the modified statutory basis (MSB) prepared under 
the Companies Act. Over the life of any given product, 
the total profit recognised will be the same under either 
the MSB or the achieved profits basis. However, the two
methods recognise the emergence of that profit differently,
with profits emerging earlier under the achieved profits
basis than under MSB. This section explains how the two
bases operate and why they are used.

Prudential’s primary financial statements are prepared 
in accordance with the MSB of reporting of long-term
business, in full compliance with the revised Statement 
of Recommended Practice issued by the Association of
British Insurers (ABI) in November 2003. In broad terms,
MSB profits for long-term business reflect the aggregate 
of statutory transfers from with-profits funds and profits on 
a traditional deferral and matching approach for other long-
term business. It serves the dual purpose of determining the
Company’s statutory profit and reserves and informing the
Board when setting the Company’s dividend policy.

However, the products sold by the life insurance industry
are by their nature long-term, as it commits to service the
products for many years into the future. In many cases
policies require customers to continue to pay further
premiums in the future. The profit on these insurance sales
is generated over a significant number of years and MSB
profits do not, in Prudential’s opinion, properly reflect the
inherent value of these future profit streams.

Therefore, since 1997 Prudential and other major UK
quoted financial groups have adopted the achieved 
profits basis as a supplementary accounting measure 
in order to give a better reflection of the value attaching 
to long-term insurance business. Achieved profits basis
financial statements are prepared under guidance issued 
by the ABI in December 2001. 

The achieved profits method not only provides a good
indicator of the value being added by today’s management
in a given accounting period but it also demonstrates
whether shareholder capital is being deployed to best
effect. Indeed insurance companies in many countries use
comparable bases of accounting for management purposes.
Prudential believes that the achieved profits basis provides
useful information for shareholders. In contrast, for many
types of contract, the MSB result does not reflect the 
long-term benefit that will arise in the future from current
management initiatives and capital expenditure in the year
under review, as it focuses instead on the amounts accruing
to shareholders in the current year only from business
already in-force.

The achieved profits basis is a value based method of reporting
in that it reflects the change in value of the business over the
accounting period. This value is called the shareholders’
funds on an achieved profits basis which, at a given point in 

time, is the value of future cash flows expected to arise from
the current book of long-term insurance business plus the
net worth of the Company. In determining these expected
cash earnings Prudential makes full allowance for the risks
attached to their emergence and associated cost of capital
and takes into account recent experience in assessing likely
future persistency, mortality and expenses. Economic
assumptions as to future investment returns and inflation 
are based on market data. 

The change in value is typically analysed as shown in 
the achieved profits basis shareholders’ funds chart into the
following components: the value added from new business
sold during the year; the change in value from existing
business already in place at the start of the year; short-term
fluctuations in investment returns and economic assumption
changes; other items (for example, profit from other 
Group operations, tax, foreign exchange, exceptional
items); and dividends.

ACHIEVED PROFITS BASIS SHAREHOLDERS' FUNDS 
OVER FIVE YEARS

£m
14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

A

B

C

D

E

F

G

A  Closing 1998 AP shareholders’ funds

B  New business achieved profits

C  In-force profits

D  Other

E  Short-term fluctuations in investment return and change 

in economic assumptions

F  Dividends paid out to shareholders

G  Closing 2003 AP shareholders’ funds 

The value added from new business (being the present
value of the future cash flows arising from new business
written in the year) is a key metric used in the management
of the business. The change in value of business in-force at
the start of the year demonstrates how the existing book is
being managed. Together they provide management and
shareholders with valuable information about the underlying
development of the business and the success or otherwise
of management actions.

PRUDENTIAL PLC ANNUAL REPORT 2003 25

 
FINANCIAL REVIEW CONTINUED

ACHIEVED PROFITS BASIS METHODOLOGY

Internal 
reporting

assumption where the directors believe a revision is
required to the original estimates of future experience.

Set out below is an illustrative profit profile for a typical
with-profits product. The pattern of actual profit emergence
will vary by product. 

Set 
assumptions

Project 
cash flows

Net present 
value

Analysis 
of change

ILLUSTRATION
MODIFIED STATUTORY BASIS AND ACHIEVED 
PROFITS BASIS PROFIT PROFILES FOR A TYPICAL 
WITH-PROFITS PRODUCT

External 
reporting

As indicated above, achieved profits basis results are
prepared by first of all making assumptions about all
relevant factors including levels of future investment 
return, expenses, surrender levels and mortality. These best
estimate assumptions are used to project future cash flows.
The present value of the future cash flows is then calculated
using a discount rate which reflects both the time value 
of money and the risks associated with the cash flows. 
The risk discount rate is determined using the actual yield
on long-term government bonds plus a risk margin. The
projected future cash flows are prepared on a single set of
assumptions specific to each business unit and the actual
outcome may be different from that projected. Where the
actual outcome is different, this will be reflected in the
‘experience variances’ for that year. 

The total profit that emerges over the lifetime of an
individual contract as calculated using the achieved 
profits basis is the same as that calculated under the
modified statutory basis. However, since the achieved
profits basis reflects discounted future cash flows under this
methodology the profit emergence is advanced, thus more
closely aligning the timing of the recognition of benefits
with the efforts and risks of current management actions,
particularly with regard to business sold during the year. 

The assumptions used for the achieved profits basis 
of accounting are set out on page 106 in the notes that
accompany the supplementary achieved profits basis
accounts. An indication of the sensitivity of the results 
to changes in the key assumptions of interest rate and
investment return is provided on page 114.

The achieved profits basis can be illustrated by considering
a theoretical individual contract. Using assumptions for the
drivers of future income and expenditure (including levels
of future investment return, expenses, surrender levels and
mortality) a profile of future cash flows can be estimated.
These cash flows are then discounted back to the point of
sale to give a new business profit. 

The achieved profits basis profits emerging in each
subsequent accounting period will comprise the unwinding
of the discount (which arises from discounting future cash
flows for one fewer period) and the profit or loss arising from
any difference between the actual cash flow and the cash
flow which had been assumed in the accounting period
under review, together with the effect of any changes of

26 PRUDENTIAL PLC ANNUAL REPORT 2003

t
i
f
o
r
p
f
o
s
t
i
n
U

1

2

3

6
5
4
Duration (years)

7

8

9

10

Modified statutory basis

Achieved profits basis

The different timing of profit recognition under the two
bases is demonstrated in the next chart, which shows the
cumulative level of profit recognition for the yearly profits
shown in the previous chart. It illustrates that under the
achieved profits basis profits emerge earlier, but the
eventual total profit is the same under both bases. 

ILLUSTRATION
MODIFIED STATUTORY BASIS AND ACHIEVED PROFITS 
BASIS CUMULATIVE PROFIT PROFILES FOR A TYPICAL 
WITH-PROFITS PRODUCT

100%

t
i
f
o
r
p
f
o
e
g
a
t
n
e
c
r
e
P

1

2

3

4

5

6

7

8

9

10

Duration (years)

Cumulative modified statutory basis

Cumulative achieved profits basis

Philip Broadley
Group Finance Director

 
 
 
 
CORPORATE RESPONSIBILITY REVIEW

ACTING RESPONSIBLY BUILDS TRUST
Key Challenges
We are an international business. With over half of our
employees working outside the UK and 74 per cent of our
sales generated abroad, we are acutely aware of the different
uncertainties people face around the world and the significant
impact that the way in which we choose to respond to a
range of key global issues relevant to our business will have
on our customers, employees, communities and others. 
We have identified these key issues as:

• Changing Demographics and Consumer Choice.

Around the world, populations are ageing as people are
living longer and birth rates decline. While living longer is
good news for many, it creates a fresh set of challenges for
societies. Financial service providers have a key role in
providing solutions. The challenge is to develop products
and services that respond to our customers’ needs today
and tomorrow;

• Consumer Confidence. Consumer confidence in savings
has been affected by poorly performing equity markets
and expectations of lower nominal investment returns, 
as well as a range of issues concerning the performance
and capital of a number of insurance companies in the 
UK. Building trust among consumers and giving them 
the confidence to buy the products they will increasingly
need means developing a sustainable business through
responsible marketing, quality customer service, education,
providing realistic returns and clearing away jargon;

• Globalisation. As a leading international financial 

services provider we recognise the complex issues that
result from corporations extending their facilities overseas.
No international business can ignore the opportunities 
for growth and efficiencies that a global market presents,
but our choices instantly affect people around the world.
Socially acceptable business growth, based on internationally
accepted standards of conduct, is key to how we operate;

• Sustainable Development. Our natural resources 

are not limitless and it is essential that firms manage 
their environmental impacts efficiently. But sustainable
development is about more than reducing the consumption
of raw materials and limiting waste emissions. It also
means ensuring human rights, treating staff and suppliers
fairly and educating consumers.

Corporate Responsibility Means Integrity
We aim to uphold our reputation, built over 150 years, for
acting responsibly and with integrity, respecting the laws
and regulations, traditions and cultures of the countries
within which we operate as well as internationally accepted
standards of responsible business conduct. Our policies,
programmes and management systems support this approach
and ensure that we understand and respond to material
social, ethical and environmental risks and opportunities. 
A detailed report on our performance is given in our on-line
corporate responsibility report at www.prudential.co.uk/cr
and a summary of this is also available in hard copy from our
corporate responsibility unit. 

The standards we strive to achieve rightly go beyond 
our legal and regulatory obligations. We see responsible
corporate behaviour as essential to maintaining successful
relationships with, among others: our customers, who make
our business viable; our employees, upon whose talent and
commitment we depend; and local communities, from whom
we recruit and to whom we market our products and services.
We believe this approach is central to maintaining and
building trust in our brand and business over the long term.

Acting Responsibly Is Good For Business
Our focus on corporate responsibility is nothing new,
though subject to continuous improvement. It is a
philosophy that has shaped our policies and practices
throughout our history. In the UK, companies are increasingly
expected to report on the social, ethical and environmental
issues material to their business and to demonstrate how
they are responding to these. We believe that economic
factors will remain the fundamental basis of consumer
choice in future years. However, we also recognise the
growing body of research pointing to the fact that a
company's intangible assets – its corporate standards and 
its social and environmental performance – are becoming
increasingly significant differentiators. Consumers will
increasingly support those organisations that exhibit and
define values around trust, ethics and environmental
responsibility.

Why Focus On Financial Literacy? 
Financial hardship can affect anyone. Careful forward
financial planning is required if the standards of living 
of individuals are not to be hit by, for example, too much
debt or by inadequate provision for longer retirement.
Given our expertise in financial planning, we are well
positioned to contribute to help consumers, customers and
our employees make informed choices that reflect their
needs and aspirations. In parallel with our financial literacy
work, we seek continuously to improve the clarity of the
information we provide about our products and services 
in order that they are clear and easily understood. 

INFORMED DECISIONS BENEFIT EVERYONE
Managing Our Responsibilities
In 2003, we continued to develop and refine our corporate
responsibility programme and to integrate it throughout 
our business.

Management and Policy
Our international business conduct is supported by our
Group Code of Business Conduct which sets out the
standards we expect from our employees (and others acting
on behalf of the Group) on issues such as the prevention of
discrimination, bribery and corruption and insider dealing.
In 2003, the Code was updated to include guidance on
stakeholder dialogue and to ensure consistency with our
new Group Human Rights Policy and US Sarbanes-Oxley
legislation. It was re-communicated to employees by the
Group Chief Executive and business unit compliance is
audited annually by Prudential’s internal auditors. 

PRUDENTIAL PLC ANNUAL REPORT 2003 27

CORPORATE RESPONSIBILITY REVIEW CONTINUED

is that the subsidy available for parents is based on family
income, with a greater discount for those on lower income.

Employee education is provided across our Asian markets
through PRUuniversity, which is available to all staff and is
offered in 12 languages. Programmes are centrally credited
and many are endorsed by external learning institutions.
The courses cover management and leadership, technical
and business skills as well as a comprehensive range of 
self-improvement material including language courses.

Community/Society
Our ‘Plan for Life Learning’ consumer education programme
is testing a variety of financial education approaches in
partnership with major charities and is also informing good
practice and public policy development via research and
seminar activity. We have established a three-year partnership
programme with Citizens Advice called ‘Financial Skills 
for Life’. This funds nine bureaux to test new models 
of delivering face to face financial education, as well 
as supports and co-ordinates existing work in this area
undertaken by 65 other bureaux.

In Poland we have established the Przezornosc Charitable
Foundation, in recognition of former Prudential policyholders
and their heirs, who lost contact with the Company as a
consequence of World War II and have been unable to
claim on their life policies. The charities selected to receive
funding via the Foundation cover welfare, cultural, historical
and educational issues. The Foundation, established in 2003,
will run for five years. 

Environment/Sustainable Development
The Belfry Shopping Centre at Redhill in the UK – part 
of PruPIM’s property portfolio – in 2003 became one of 
the first shopping centres in the UK to switch to receiving 
all its electricity from renewable sources, saving 600 tonnes
of CO2 every year. The Belfry was also the first shopping
centre in the UK to achieve ISO 14001, the internationally
recognised standard for environmental management, in 2000. 

In India, one of our most rapidly expanding markets and
where we have had a long-standing presence, approximately
60 million children aged 6 to 14 are not in school. We are
helping to tackle this issue through our support of the
Commonwealth Education Fund (CEF), which acts as a
catalyst to emphasise the importance of universal primary
education. We are specifically supporting work to build
national coalitions on education, deliver training for parents
on education spending and increase access for marginalised
children who are excluded from school. The CEF operates
in 17 Commonwealth countries in Asia and Africa. This
programme is managed through Action Aid, Save the
Children and Oxfam.

Marketplace/Customers
We are pursuing a radical approach to consumer information
and marketing through ‘The Plan from the Pru’. The Plan
was launched in 2002 to encourage people to take more
control of their financial health by providing them with a
free, simple, step-by-step guide to finances focusing on 
key life stages. At the Money Marketing Financial Services
Awards in 2003, Prudential UK won four awards for ‘The 
Plan from the Pru’ campaign. 

M&G is also concerned with simplifying terminology and
has produced a series of ‘spin free guides’ designed to
explain financial products in a straightforward manner. 

MeetPRU is an opportunity for our customers in the UK to
meet Prudential face to face. Members of the UK Executive
host regular regional seminars where customers can ask
questions and get direct feedback. Senior technical advisers
are also on hand to answer individual product-related
queries. Events have already been held in Belfast, Cardiff,
Edinburgh, Newcastle, Norwich and Reading.

Since 2002, Prudential Property Investment Managers
Limited (PruPIM) have been involved with Kingston
University in a major industry research project to: 

• establish the sustainable characteristics of individual

properties;

• identify how these should be evaluated in investment

appraisals;

• ascertain how to measure the performance of a wide
range of properties and portfolios with varying levels 
of sustainable characteristics. 

PruPIM is the leading private sector sponsor in this
sustainable property investment project. Through this
relationship we are also supporting the Kingston University
team and others in bidding for further UK Government
funding for socially responsible investment related projects.
These include an initiative to educate property investors
about environmental issues and an initiative to develop
methods of measuring the environmental performance 
of buildings. 

Workplace/Employees
Ensuring that our employees enjoy a safe and healthy
working environment is of great importance to Prudential.
Our key objectives are to maintain a framework which
allows us to meet all our legal obligations and to prevent
incidents of work-related accidents and ill health. Our 
safety management system sets out our policies, assigns 
key responsibilities and performance standards to ensure
the health and safety of our people, visitors and contractors. 

Jackson National Life (JNL) provides a subsidised child
development centre for the young children of JNL employees.
The centre provides more than just childcare. JNL places a
high priority on education for both its associates and their
children at all age levels and the emphasis is on education and
structured development programmes. Another unique aspect

28 PRUDENTIAL PLC ANNUAL REPORT 2003

Working with Stakeholders
We consult regularly with our key stakeholders – such as
our customers, our employees and local communities. We
are also involved in a growing number of partnerships with
national and international bodies in order to contribute to
debate on key policy issues:

• we are sponsoring a major international research study
being undertaken by the Organisation for Economic 
Co-operation and Development (OECD) to identify levels
of financial literacy and education in OECD and selected
non-OECD Asian markets and to develop guidelines on
effective financial literacy strategies; 

• in the UK we have partnered with the Scottish Council
Foundation to identify a way forward for improved
financial education in Scotland;

• during 2003 PruPIM joined the Institutional Investors

Group on Climate Change; and 

• we are members of the United Nations Environment

Programme.

INITIATIVES
EDUCATING TOMORROW’S
CONSUMERS In the UK we sponsor the Personal
Finance Education Group (pfeg) Excellence and
Access project which aims to raise the quality and
quantity of personal finance education in schools.
Through this, 150,000 children have experienced
personal finance education with 1,000 teachers
participating in 300 secondary schools across 
30 per cent of Local Education Authorities in England.
Independent evaluation of the project by Brunel
University concluded that this was the pupils’ best
chance of improving their financial awareness, with
more than 80 per cent of the teachers surveyed in the
evaluation agreeing that personal finance education
had improved in light of the project.

COMMITTED STAFF ARE THE BEST
INVESTMENT In 2003 we were accredited as 
an Investor In People (IIP) for our operations in the 
UK and in India. IIP is the UK national standard that
sets out levels of good practice for the training and
development of staff to achieve business goals. We
are one of the first companies to receive accreditation
for multiple work sites which also includes our
offshore office in Mumbai, India.

DIVERSITY All employees and applicants for roles
across the Group are given equal opportunity in all
aspects of employment. This principle is embedded 
in policies and management practices. PCA Life Japan
sponsored the first Women in Japan Forum under the
theme Balancing Work and Lifestyle. The three hour
event attracted over 100 working women with very
positive feedback. 

PRESERVING NATURAL HABITATS
The grounds surrounding Jackson National Life’s
headquarters in Lansing, Michigan, have been
designed to simulate the natural environment. When 
the building was constructed in 2000, all wetlands
around the building were protected and still remain
intact. These areas provide habitat for geese, cranes,
deer, and other types of wildlife. Although the original
site lacked trees and foliage, Jackson National Life has
planted approximately 400 new trees around the site
to enhance the environment.

PRUDENTIAL PLC ANNUAL REPORT 2003 29

BOARD OF DIRECTORS

CHAIRMAN

EXECUTIVE DIRECTORS

1 2 3
4 5
6 7

8 9 10
11 12 13

1. SIR DAVID CLEMENTI Chairman (Age 55)
Chairman since 1 December 2002. In July 2003 he was appointed 
by the Secretary of State for Constitutional Affairs to carry out a
review of the regulation of legal services in England and Wales. 
In February 2003 he joined the Financial Reporting Council. 
He is also a non-executive director of Rio Tinto plc which he joined
in February 2003. From September 1997 to August 2002 he was
Deputy Governor of the Bank of England. During this time he
served as a member of the Monetary Policy Committee and as a
non-executive director of the Financial Services Authority. From
1975 to 1997 he worked for the Kleinwort Benson Group, latterly
as Chief Executive.

2. JONATHAN BLOOMER FCA (Age 49)
Group Chief Executive. Appointed as a director in January 1995
and as Group Chief Executive in March 2000. He was previously
Deputy Group Chief Executive and Group Finance Director. He 
is a non-executive director of Egg plc. He is also Chairman of the
Practitioner Panel of the Financial Services Authority and a Board
Member of the Association of British Insurers.

3. PHILIP BROADLEY FCA (Age 43)
Group Finance Director. Appointed in May 2000. Previously 
he was with the UK firm of Arthur Andersen where he became 
a partner in 1993. He specialised in providing services to clients 
in the financial services industry, including regulators and
government agencies in the UK and the US. 

4. CLARK MANNING (Age 45)
Executive director. Appointed in January 2002. He is also President
and Chief Executive Officer of Jackson National Life. He was
previously Chief Operating Officer, Senior Vice President and
Chief Actuary of Jackson National Life, which he joined in 1995.
Prior to that he was Senior Vice President and Chief Actuary for
SunAmerica Inc, and prior to that Consulting Actuary at Milliman 
& Robertson Inc. He is a Fellow of the Society of Actuaries and a
Member of the American Academy of Actuaries. 

5. MICHAEL McLINTOCK (Age 42) 
Executive director. Appointed in September 2000. He is also 
Chief Executive of M&G, a position he held at the time of M&G’s
acquisition by Prudential in March 1999. He joined M&G in
October 1992. He is also a non-executive director of Close
Brothers Group plc and CoFunds Holdings Limited. 

6. MARK NORBOM (Age 46)
Executive director. Appointed in January 2004. He is also 
Chief Executive, Prudential Corporation Asia. He was previously
President and Chief Executive Officer of General Electric Japan,
and a Company Officer of General Electric Company. He has 
spent the last 10 years with General Electric in Taiwan, Indonesia,
Thailand and Japan. Prior to that, his career was with General
Electric in various posts in the US.

30 PRUDENTIAL PLC ANNUAL REPORT 2003

NON-EXECUTIVE DIRECTORS

7. MARK WOOD (Age 50)
Executive director. Appointed in June 2001. He is also Chief
Executive of Prudential Assurance, UK and Europe. In May 2002
he became a member of the Life Insurance Committee of the
Association of British Insurers. He was previously Chief Executive
of Axa UK plc (formerly Sun Life & Provincial Holdings plc) and
Axa Equity and Law plc, and Managing Director of AA Insurance. 

8. BART BECHT (Age 47)
Independent non-executive director. Appointed in May 2002. He is
Chief Executive of Reckitt Benckiser plc. He joined Benckiser N.V.
in 1988 and was appointed Chief Executive in 1995. Benckiser N.V.
and Reckitt & Colman plc merged in December 1999. Previously
he served in various functions in Procter & Gamble. 

9. BRIDGET MACASKILL (Age 55)
Independent non-executive director. Appointed in September
2003. She rejoined the Board of Prudential plc having previously
resigned due to a potential conflict of interest in March 2001. She
is a non-executive director of J Sainsbury plc. She was previously
Chairman and Chief Executive Officer of OppenheimerFunds Inc, 
a major New York based investment management company.

10. ROBERTO MENDOZA (Age 58)
Independent non-executive director and Chairman of the
Remuneration Committee. Appointed in May 2000. He is the non-
executive Chairman of Egg plc. He is also a non-executive director
of Reuters Group PLC and The BOC Group plc. He is a founder
member of Integrated Finance Limited and a member of the World

Bank-IFC Bank Advisory Group. He was previously Vice Chairman
and director of JP Morgan & Co, Inc., and a managing director of
Goldman Sachs.

11. KATHLEEN O'DONOVAN (Age 46)
Independent non-executive director. Appointed in May 2003. She 
is a non-executive director of EMI Group plc and Great Portland
Estates PLC. She is also a non-executive director of the Court of
the Bank of England. She was previously Finance Director at BTR
and Invensys. Prior to that she was a partner at Ernst & Young.

12. ROB ROWLEY (Age 54)
Senior independent non-executive director and Chairman of the
Audit Committee. Appointed in July 1999. He is executive Deputy
Chairman of Cable & Wireless Public Limited Company, and a 
non-executive director of Taylor Nelson Sofres plc. He retired as 
a director of Reuters Group PLC in December 2001, where he was
Finance Director from 1990 to 2000. 

13. SANDY STEWART (Age 70)
Independent non-executive director. Appointed in October 1997.
He is Chairman of Murray Extra Return Investment Trust plc. He is
also Chairman of the Scottish Amicable (supervisory) Board, which
is a special committee of the Board of The Prudential Assurance
Company Limited. He was previously a practising solicitor and
Chairman of Scottish Amicable Life Assurance Society.

Ages as at 19 March 2004.

PRUDENTIAL PLC ANNUAL REPORT 2003 31
PRUDENTIAL PLC ANNUAL REPORT 2003 31

CORPORATE GOVERNANCE REPORT

The directors are committed to high standards of corporate
governance and support the Combined Code on Corporate
Governance issued in 1998 and appended to the Listing
Rules of the Financial Services Authority (the Code). The
Company has complied throughout the financial year ended
31 December 2003 with all the Code provisions set out in
Section 1 of the Code (which applied to listed companies
whose reporting year commenced prior to 1 November 2003),
save for the appointment of a senior independent director
for the whole of the year under review. 

understanding of the diversity of the business. In 2003, the
September Board meeting was held at Jackson National
Life’s offices in California in the US. A further 12 Board
Committee meetings took place during the year. The
Board’s terms of reference set out those matters specifically
reserved to it for decision, in order to ensure that it exercises
control over the Group’s affairs. These include approval 
of the annual and interim results, strategy and corporate
objectives, operating plans, significant transactions and
matters affecting the Company’s share capital.

We have also carried out a comprehensive review of the
revised Combined Code (applicable to reporting years
commencing on or after 1 November 2003) and have
outlined below some of the steps already taken to comply
with the new provisions, particularly with regard to Board
evaluation, formal induction and professional development.
In addition, a senior independent director has been formally
appointed, and we have revised the terms of reference of
the Audit, Remuneration and Nomination Committees. We
have also updated the terms of the letters of appointment
for non-executive directors, to bring them into line with 
the requirements of the revised Combined Code.

We have applied the principles of the Code in the manner
described below and in the Remuneration Report.

THE BOARD 
As at 31 December 2003, the Board comprised the
Chairman, five executive directors and seven independent
non-executive directors. Following recent changes, there
are currently six executive directors and six non-executive
directors. These non-executive directors bring a wide range
of business, financial and global experience to the Board.
Biographical details of the current Board members appear
on pages 30 and 31. The roles of Chairman and Group 
Chief Executive are separate and clearly defined, so that no
individual has unfettered powers of decision. The Chairman
is responsible for the leadership and governance of the
Board as a whole and the Group Chief Executive for the
management of the Group, the implementation of Board
strategy and policy on the Board’s behalf. In discharging 
his responsibility, the Group Chief Executive is advised and
assisted by the Group Executive Committee, comprising all
the business unit heads and a Group head office team of
functional specialists. On 4 December 2003 Rob Rowley was
appointed as the Company’s Senior Independent Director,
to whom concerns may be conveyed by shareholders if 
they are unable to resolve them through normal channels,
or where such channels are inappropriate.

During 2003 the Board met 10 times and held a separate
strategy day. Each year one of the Board meetings is held at
one of the Group’s business operations to facilitate a fuller

A corporate governance framework has been approved by
the Board which maps out the internal approvals processes
and those matters which are delegated to business units.
These principally relate to the operational management 
of the Group’s businesses and include predetermined
authority limits delegated by the Board to the Group 
Chief Executive for further delegation by him in respect of
capital, commitments and other matters which are essential
to the effective day-to-day running and management of 
the business.

The Chief Executive of each business unit, who in respect of
his business unit responsibilities reports to the Group Chief
Executive, has authority for management of that business
unit and has established a management board comprising 
its most senior executives. Following enhancements to the
Group governance framework during 2003, business unit
Chief Executives are now required to certify annually their
compliance with the requirements of the framework.

The Board is accountable for ensuring that an effective
system for succession planning and management
development is in place. This is delivered through an
established review process that is applied across all 
the businesses and covers both executive and senior
management succession and development. The Board
reviews the outcomes of the review annually and actions
arising from the review are implemented as part of the
management development agenda.

All directors have direct access to the services of the
Company Secretary who advises them through the
Chairman on all corporate governance matters, on Board
procedures, and on compliance with applicable rules and
regulations. In order to ensure good information flows, full
Board and Committee papers are provided to the directors
by the Company Secretary approximately one week before
each Board or Committee meeting. The Company Secretary
also supports the Chairman in providing tailored induction
programmes for new directors and on-going professional
development for all directors.

Other commitments of the Chairman and changes during
the year are detailed in his biography on page 30.

32 PRUDENTIAL PLC ANNUAL REPORT 2003

BOARD COMMITTEES
The Board has established the following standing
committees of non-executive directors:

Audit Committee 
Rob Rowley (Chairman)
Bart Becht (until 8 May 2003)
Ann Burdus (until 31 December 2003)
Kathleen O’Donovan (from 8 May 2003)
Sandy Stewart

The Audit Committee normally meets six times a year and
assists the Board in meeting its responsibilities under the
Code for an effective system of financial reporting, internal
control and risk management. It provides a direct channel 
of communication between the external and internal
auditors and the Board, and assists the Board in assessing
that the external audit is conducted in a thorough, objective
and cost-effective manner. It also reviews the Internal Audit
annual work plan.

The terms of reference of the Audit Committee include
reviewing with the management of the Company and the
external auditors the performance of the external auditors
and the extent of non-audit services; and the value for
money obtained from auditors’ fees for both statutory 
audit work and non-audit work. The terms of reference
were amended in February 2003 to ensure they comply 
with the provisions of the US Sarbanes-Oxley Act of 2002,
which affect UK companies with a dual listing in the US, and
the proposed guidance in Sir Robert Smith’s report ‘Audit
Committees – Combined Code Guidance’, published in
January 2003 and incorporated into the revised Combined
Code issued in July 2003.

For the purposes of compliance with the revised Combined
Code in the UK and the Sarbanes-Oxley Act in the US, the
Board has designated Rob Rowley as the Audit Committee
financial expert. All the members of the Audit Committee
are independent of management.

The Audit Committee monitors regularly the non-audit
services being provided to the Group by its external
auditors, and has developed a formal Auditor Independence
Policy to check this does not impair their independence or
objectivity, and that the Group maintains a sufficient choice
of appropriately qualified audit firms.

The policy sets out four key principles which underpin the
provision of non-audit services by the external auditors: 
the auditor should not audit its own firm’s work, make
management decisions for the Group, have a mutuality 
of financial interest with the Group, or be put in the role 
of advocate for the Group. These principles are consistent
with the Smith guidance on audit committees referred to
above and with the Sarbanes-Oxley Act.

The Audit Committee reviews all services being provided by
the external auditors quarterly to review the independence
and objectivity of the external auditors, taking into
consideration relevant professional and regulatory
requirements, so that these are not impaired by the
provision of permissible non-audit services. The Audit
Committee assesses the qualification, expertise and resources,
effectiveness and independence of the external auditors
annually. At the end of each annual audit cycle, the Audit
Committee assesses the effectiveness of the audit process.

Depending on the outcome of these assessments, and at
least once every five years, the Audit Committee undertakes
a formal review to assess whether the external audit should
be re-tendered.

The external audit was last put out to competitive tender 
in 1999 when the present auditors were appointed. The
audit fee paid in 2003 has been set having regard to the
Smith guidance that the audit fee should of itself provide 
an appropriate return to the auditors.

The Audit Committee reviews the Group’s statement 
on internal control systems prior to endorsement by the
Board, and reviews the policies and process for identifying,
assessing and managing business risks. The Committee also
receives the minutes of the Disclosure Committee and the
Group Risk Committee established in January and February
2003 respectively and monitors their activities. Further
information on these Committees appears on pages 36 and 37.

The Audit Committee reviews the interim and annual financial
statements before their submission to the Board, paying
particular attention to: critical accounting policies and practices
and any changes in them; decisions requiring a major element
of judgement; unusual transactions; clarity of disclosures;
significant audit adjustments; going concern assumption;
compliance with accounting standards; and compliance with
obligations under the Combined Code and other applicable
laws and regulations. The Committee is regularly briefed 
on the development of accounting standards, and during 
the year has reviewed the status of the Group project to
implement International Financial Reporting Standards.

The Audit Committee reviews the internal audit programme
and ensures that the internal audit function is adequately
resourced and has appropriate standing within the Group.
The Committee reviews the effectiveness of the Group’s
internal auditors annually, and reports to the Board.

The Audit Committee reviews the Group’s procedures 
for handling allegations from whistleblowers. At each
meeting, it receives and reviews a report on the number of
calls to the confidential reporting line or other confidential
communications received and investigated since the last
meeting, and actions taken in response to these calls.

PRUDENTIAL PLC ANNUAL REPORT 2003 33

CORPORATE GOVERNANCE REPORT CONTINUED

The Chairman, the Group Chief Executive, the Group Finance
Director and other members of the senior management team,
together with the external auditors, are invited to attend
meetings of the Committee except when the Committee
wishes to meet alone. The Committee also meets solely 
with both external and internal auditors at least once a year.

monitoring the level and structure of remuneration for a
defined population of senior management as determined 
by the Board. The Committee agreed principles for the 
level and structure of remuneration for this population. 
The Committee has access to professional advice inside 
and outside the Company.

The minutes of Audit Committee meetings are circulated 
to the Board after each meeting and the Audit Committee
Chairman draws the attention of the Board to any matters 
of particular significance.

Remuneration Committee
Roberto Mendoza (Chairman)
Sir David Barnes (until 8 May 2003)
Bart Becht
Ann Burdus (until 31 December 2003) 
Bridget Macaskill (from 1 September 2003)
Kathleen O'Donovan (from 8 May 2003)
Rob Rowley
Sandy Stewart

The Remuneration Committee is comprised exclusively of
the independent non-executive directors of the Company.
While the Chairman and Group Chief Executive are not
members, they attend meetings unless they have a conflict
of interest.

The Remuneration Committee normally has scheduled
meetings at least four times a year and a number of ad hoc
meetings, as required, to review remuneration policy and
determine the remuneration packages of the Chairman 
and executive directors. During 2003 a total of seven
meetings were held. In framing its remuneration policy, 
the Committee has given full consideration to the provisions
of Section 1B of and Schedules A and B to the Code. The
Remuneration Report prepared by the Board is set out 
on pages 38 to 52. In preparing the Report, the Board has
followed the provisions of Schedule B to the Code and 
The Directors' Remuneration Report Regulations 2002.

Except in relation to the remuneration of the Group 
Chief Executive, when only the Chairman is consulted, 
the Remuneration Committee consults the Chairman and
the Group Chief Executive about the Committee's proposals
relating to the remuneration of all executive directors. In
2003, following the publication of the revised Combined
Code, the terms of reference of the Committee were
reviewed and amended. They were widened to include

In addition, the Company has a standing Nomination
Committee.

Nomination Committee 
Sir David Clementi (Chairman)
Sir David Barnes (until 8 May 2003)
Jonathan Bloomer (from 6 November 2003)
Ann Burdus (until 31 December 2003)
Bridget Macaskill (from 18 March 2004)
Rob Rowley
Sandy Stewart

The Nomination Committee, which is comprised of a
majority of independent non-executive directors, meets 
as required to consider candidates for appointment to 
the Board and to make recommendations to the Board in
respect of those candidates. In doing so, it evaluates the
balance of skills, knowledge and experience on the Board
and makes recommendations regarding appointments
based on merit and against objective criteria, and the
requirements of the Company’s business. In appropriate
cases, search consultants are used to identify suitable
candidates.

During 2003 the Committee held two formal meetings
resulting in the appointment by the Board of two new 
non-executive directors. Kathleen O’Donovan, whose
biographical details are set out on page 31, was appointed
with effect from the conclusion of the Annual General
Meeting on 8 May 2003 and Bridget Macaskill, whose
biographical details are set out on page 31, rejoined the
Board on 1 September 2003. Members of the Board also
reviewed the appointment of Mark Norbom, who joined 
the Board on 1 January 2004.

Board Committees – Terms of Reference
The full terms of reference of the Audit, Remuneration and
Nomination Committees are available on the Company’s
website at www.prudential.co.uk under the section headed
‘About Prudential’. Hard copies may be obtained upon
written request to the Company Secretary at the Company’s
registered office.

34 PRUDENTIAL PLC ANNUAL REPORT 2003

Attendance at Board and Committee Meetings
The number of Board and Committee meetings attended by each director during 2003 was as follows:

Number of meetings in year

Sir David Clementi
Sir David Barnes1
Bart Becht2
Jonathan Bloomer3
Philip Broadley
Ann Burdus
Bridget Macaskill4
Clark Manning
Michael McLintock
Roberto Mendoza
Kathleen O’Donovan5
Rob Rowley
Sandy Stewart
Mark Tucker6
Mark Wood

Notes
1. Resigned as a director on 8 May 2003.
2. Was a member of the Audit Committee until 8 May 2003.
3. Became a member of the Nomination Committee on 6 November 2003.
4. Appointed as a director on 1 September 2003.
5. Appointed as a director on 8 May 2003.
6. Resigned as a director on 30 June 2003.

INDEPENDENT PROFESSIONAL ADVICE 
The Board has approved a procedure whereby directors
have the right in furtherance of their duties to seek
independent professional advice at the Company’s expense. 

Copies of any instructions and advice given by an
independent professional adviser to a director are supplied
by the director to the Company Secretary who will, unless
otherwise instructed by the director concerned, circulate 
to other directors sufficient information to ensure that other
members of the Board are kept informed on issues arising
which affect the Company or any of its subsidiaries. 

No director obtained independent professional advice
during 2003.

DIRECTORS’ INDEPENDENCE, DEVELOPMENT 
AND RE-ELECTION
Throughout the year all the non-executive directors 
were considered by the Board to be independent. 
A cross-directorship existed between Roberto Mendoza 
and Jonathan Bloomer who both sit on the board of Egg plc,
the Company’s 79 per cent owned subsidiary which has 
its own listing on the London Stock Exchange. Under the
Company’s Relationship Agreement with Egg, established
prior to its flotation in 2000, the Company has the right, while
it continues to own more than 10 per cent of the voting
shares, to appoint one director and also, while it continues
to own more than 15 per cent of the voting shares, to
nominate the Chairman of the board. Jonathan Bloomer 
was accordingly appointed as the Company’s nominated
director and Roberto Mendoza was appointed as the

Board
meetings

Audit Remuneration
Committee
meetings

Committee
meetings

Nomination
Committee
meetings

10

10
4
8
10
10
8
3
10
10
10
6
10
10
5
10

7

n/a
n/a
0
n/a
n/a
6
n/a
n/a
n/a
n/a
4
7
7
n/a
n/a

7

n/a
3
5
n/a
n/a
6
2
n/a
n/a
7
4
7
7
n/a
n/a

2

2
1
n/a
0
n/a
2
n/a
n/a
n/a
n/a
n/a
1
2
n/a
n/a

Chairman of the board of Egg. Consequently, Mr Mendoza
discloses his interest as Chairman of Egg and if a conflict of
interest arises Mr Mendoza will withdraw from any decision-
making by the Board of Prudential in respect of matters
regarding Egg. The Board does not consider that this
relationship in any way affects his status as an independent
director of Prudential.

The Company is one of the UK’s largest institutional
investors and the Board does not believe that this situation
compromises the independence of those non-executive
directors who are also on the boards of companies in which
the Company has a shareholding. The Board also believes
that such shareholdings should not preclude the Company
from having the most appropriate and highest calibre 
non-executive directors. 

Non-executive directors are appointed initially for a three-
year term. Their appointment is reviewed towards the end
of this period against performance and the requirements 
of the Company's business. Upon appointment, all non-
executive directors embark upon a wide-ranging induction
programme covering, amongst other things, the principal
bases of accounting for the Group’s results, the role of 
the Audit Committee and the ambit of the Internal Audit
function. In addition, they receive detailed briefings on 
the Group’s principal businesses, its product range, the
markets in which it operates and the overall competitive
environment. Other areas addressed include legal issues
particular to directors of financial services companies, the
Group’s governance arrangements, its Investor Relations
programme, as well as its remuneration policies.

PRUDENTIAL PLC ANNUAL REPORT 2003 35
PRUDENTIAL PLC ANNUAL REPORT 2003 35

CORPORATE GOVERNANCE REPORT CONTINUED

A programme of ongoing professional development has been
established for all directors for 2004, which will cover sector
specific issues, as well as legal, accounting and regulatory
changes and developments.

Annual Review and Summary Financial Statement, at least
20 working days before the meeting. At the 2004 Annual
General Meeting, as with last year’s meeting, shareholders
will be given the opportunity to put questions to the Board.

All directors are required to submit themselves for re-election
at regular intervals and at least every three years, and at the
Annual General Meeting following their attaining the age of 70.

Further information on the Company’s Financial Calendar 
is available on our website at www.prudential.co.uk

PERFORMANCE EVALUATION 
During 2003 an evaluation was carried out of the
performance of the Board and its Committees, in line with
the requirements of the revised Combined Code. The aim
was to improve individual contributions, the effectiveness of
the Board and its Committees and the Group’s performance.

The evaluation was carried out by the Chairman, canvassing
the views of Board members on the performance of the
Board and its Committees against a range of objectives,
including conformance with related terms of reference. The
Chairman met individually with each non-executive director
to discuss performance issues. The overall results of the
evaluation were reviewed by the Board in January 2004.

The non-executive directors met once during the year,
under the leadership of the Senior Independent Director,
and reviewed the performance of the Chairman.

RELATIONS WITH SHAREHOLDERS 
As a major institutional investor, the Company is acutely
aware of the importance of maintaining good relations with
its shareholders. The Company regularly holds discussions
with major shareholders and a programme of meetings took
place during 2003. In addition, regular reviews are carried
out by the Board of the progress of the programme and 
the views of the Company’s major shareholders, including 
a presentation by its external Investor Relations adviser 
of the results of their annual shareholder survey. Board
Members also regularly receive copies of the latest analysts’
and brokers’ reports on the Company and the sector, to
further develop their knowledge and understanding of
external views about the Company.

The Annual General Meeting will be held at The Queen
Elizabeth II Conference Centre, Broad Sanctuary, Westminster,
London SW1P 3EE on Thursday 6 May 2004 at 11.00am.
The Company believes the Annual General Meeting is an
important forum for both institutional and private shareholders
and encourages attendance by all its shareholders. At its
Annual General Meeting in 2003, the Company indicated
the balance of proxies lodged for and against each
resolution after it had been dealt with on a show of hands,
and the total percentage of share capital voted on all
resolutions. This practice provides shareholders present
with sufficient information regarding the level of support
and opposition to each resolution. The Company discloses
the number of the proxy votes cast on each resolution on 
its website after the Annual General Meeting. The Notice of
the Annual General Meeting and related papers are sent to
shareholders at the same time as the Annual Report, and the

36 PRUDENTIAL PLC ANNUAL REPORT 2003

SARBANES-OXLEY ACT 2002 
The Sarbanes-Oxley Act 2002 was passed by the US
Congress in July 2002 to establish new or enhanced
standards for corporate accountability in the US. As a 
result of the listing of its securities on the New York Stock
Exchange, the Company must comply with the relevant
provisions of the Act. 

Accordingly, some changes to business processes and
controls have been made to ensure that the Company 
is in compliance with the applicable sections of the Act. 

In particular, a Disclosure Committee has been established,
reporting to the Group Chief Executive, chaired by the
Group Finance Director and comprising members of 
senior management. The objectives of this Committee are: 

• to assist the Group Chief Executive and the Group 
Finance Director in designing, implementing and
periodically evaluating the Company’s disclosure 
controls and procedures;

• to monitor compliance with the Company’s disclosure

controls and procedures;

• to review and provide advice to the Group Chief

Executive and Group Finance Director with regard 
to the scope and content of all public disclosures of 
the Company which are of material significance to 
the market or investors;

• to review and consider, and where applicable follow up

on, matters raised by other components of the disclosure
process, including assessments made by the Group Audit
Committee, the Internal Auditor or the External Auditor 
of the Company’s internal controls to the extent they are
relevant to the disclosure process. 

In discharging these objectives, the Committee helps to
support the Group Chief Executive’s and the Group Finance
Director’s certifications of the effectiveness of disclosure
procedures and controls required by Section 302 of the Act.

FINANCIAL REPORTING 
The directors have a duty to report to shareholders on 
the performance and financial position of the Group and 
are responsible for preparing the financial statements on
pages 56 to 96 and the supplementary information on 
pages 103 to 114. It is the responsibility of the auditors 
to form an independent opinion, based on their audit 
of the financial statements and their review of the
supplementary financial statements. Their opinions 
are given on pages 97 and 115. 

Company law requires the directors to prepare financial
statements for each financial year which give a true and 
fair view of the state of affairs of the Company and of 
the Group and of the results for the period and which
comply with the Companies Act 1985. In preparing those
statements, the directors ensure that suitable accounting
policies are selected and applied consistently, that reasonable
and prudent judgements and estimates are made and that
applicable accounting standards are followed. They also
ensure that appropriate accounting records are maintained
which disclose with reasonable accuracy at any time the
financial position of the Company and enable them to
prepare the financial statements and that reasonable 
steps are taken to safeguard the assets of the Group and 
to prevent and detect fraud and other irregularities.

After making appropriate enquiries, the directors consider
that the Group has adequate resources to continue its
operations for the foreseeable future. They therefore
continue to use the going concern basis in preparing the
financial statements.

INTERNAL CONTROL AND RISK MANAGEMENT 
The Board has responsibility for the Group’s system of
internal control and for reviewing its effectiveness. The
control procedures and systems the Group has established
are designed to manage, rather than eliminate, the risk of
failure to meet business objectives and can only provide
reasonable and not absolute assurance against material 
misstatement or loss. The system of internal controls
includes financial, operational and compliance controls 
and risk management. 

The Group Risk Framework, adopted in 1999, requires 
that all of the Group’s businesses and functions establish
processes for identifying, evaluating and managing the key
risks faced by the Group. The Group risk categorisation
model breaks risk down into risk classes, risk categories 
and risk components. The seven risk classes cover business
environment risk, strategic risk, credit risk, regulatory
compliance risk, investment risk, underwriting risk and
operational risk, and are intended to encompass all risks
faced by the Group. They are used by the business units
and Group during risk identification, analysis, aggregation
and reporting of risk.

At the beginning of 2003 a Group Risk Committee was
established. The Group Risk Committee is chaired by 
the Group Finance Director and its membership includes
representatives of the business unit and Group functions
who have input into the operation of the Group Risk
Framework. The Group Risk Committee is the senior
management forum responsible for oversight of the 
Group Risk Framework across the business unit and Group
functions, including monitoring operational risk and related
policies and processes as they are applied throughout the
Group. The Group Risk Committee reports to the Group
Chief Executive, who has overall responsibility for the 
risks faced by the Group. The Group Risk Committee is
supported in this role by the Group Risk Function and the

Risk Committees and Risk Functions in each business unit.
Quarterly risk reports from the business units and Group 
are reported to the Group Risk Committee covering all risks
of Group significance. Regular reports are also made to the
Group and business unit Audit Committees by management,
internal audit, compliance and legal functions. 

Also in 2003, a Group Asset Liability Committee was
established. Its membership includes business unit and
Group management involved in the operation of the 
asset liability, credit and insurance risks framework. The
Group Asset Liability Committee is the senior management
forum responsible for oversight of asset-liability mismatch,
solvency, market, credit and insurance risks across the
Group. The Group Asset Liability Committee reports to 
the Group Chief Executive.

As a provider of financial services, including insurance, 
the Group’s business is the managed acceptance of risk.
The system of internal control is an essential and integral
part of the risk management process. As part of the 
annual preparation of its business plan, all of the Group’s
businesses and functions are required to carry out a 
review of risks. This involves an assessment of the impact
and likelihood of key risks and of the effectiveness of 
the controls in place to manage them. The assessment 
is reviewed regularly throughout the year. In addition,
business units review opportunities and risks to business
objectives regularly with the Group Chief Executive and
Group Finance Director. 

Businesses are required to confirm annually that they have
undertaken risk management during the year as required by
the Group Risk Framework and that they have reviewed the
effectiveness of the system of internal control. The results 
of this review were reported to and reviewed by the Audit
Committee, and confirmed that the processes described
above and required by the Group Risk Framework were in
place throughout the period covered by this report, and
complied with Internal Control: Guidance on the Combined
Code (the Turnbull guidance). Internal Audit undertakes a
review for the Audit Committee of the operation of the risk
management process throughout the Group.

In addition, Internal Audit executes a comprehensive risk
based audit plan throughout the Group, from which all
significant issues are reported to the Audit Committee.

The Group’s internal control framework includes detailed
procedures laid down in financial and actuarial procedure
manuals. The Group prepares an annual business plan 
with three-year projections. Executive management and 
the Board receive monthly reports on the Group's actual
performance against plan, together with updated forecasts. 

PRUDENTIAL PLC ANNUAL REPORT 2003 37

REMUNERATION REPORT
FOR YEAR ENDED 31 DECEMBER 2003

INTRODUCTION
What this report covers
This report to shareholders:

• sets out our remuneration policy for 2003;

• explains the policy under which our executive and non-

executive directors were remunerated for the year ended
31 December 2003;

• sets out tables of information showing details of the
remuneration and share interests of all the directors 
for the year ended 31 December 2003;

• sets out the remuneration policy for executive directors

for 2004.

Compliance with the Directors’ Remuneration
Regulations
This report has been approved by the Board and as required
by The Directors’ Remuneration Report Regulations 2002
(the Regulations), a resolution will be put to shareholders 
at the Annual General Meeting inviting them to consider
and approve it. This report complies with the requirements
of the Regulations and KPMG Audit Plc have audited the
sections contained in pages 44 to 52 as required by the
Regulations.

THE REMUNERATION COMMITTEE
Role of the Remuneration Committee
The Board believes that a properly constituted and 
effective Remuneration Committee is key to ensuring 
that executive directors’ remuneration is aligned with
shareholders’ interests and enhances the competitiveness 
of the Company. The terms of reference of the Remuneration
Committee are available on the Company’s website and a
copy may be obtained from the Secretary to the Remuneration
Committee, Group Secretarial Department. The Board has
delegated to the Remuneration Committee the setting of the
remuneration policy and individual remuneration packages
for executive directors. The fees of non-executive directors
are a matter for the Board itself. The Chairman and the
Group Chief Executive attend Remuneration Committee
meetings to provide background and context on matters
relating to the remuneration of the other executive directors,
but do not attend when their own remuneration is discussed.
No director has any involvement in determining his or her own
remuneration. The Remuneration Committee meets on at least
four occasions each year and more frequently if necessary. 

Membership of the Remuneration Committee
The members of the Remuneration Committee during 2003,
who are listed below, were all independent non-executive
directors: 

Roberto Mendoza (Chairman)
Sir David Barnes 

(resigned from the Committee on 8 May 2003)

Bart Becht
Ann Burdus 

(resigned from the Committee on 31 December 2003)

Bridget Macaskill 

(joined the Committee on 1 September 2003)

Kathleen O’Donovan 

(joined the Committee on 8 May 2003)

Rob Rowley
Sandy Stewart

Advisers to the Remuneration Committee
During 2003 the Group Human Resources Director was
invited to provide the Committee with her views and advice
on matters considered by the Committee. The Committee
has appointed Towers Perrin to provide market data and
Freshfields Bruckhaus Deringer to advise on legal matters.
Towers Perrin also provided the Company with consultancy
advice and salary survey information and Freshfields
Bruckhaus Deringer provided other legal advice.

Compliance with the Combined Code
During the year, the Company has complied with 
Schedule A and Schedule B and the provisions relating 
to the Principles of Good Governance and Code of Best
Practice of the Combined Code then in force regarding
directors’ remuneration. 

The Board welcomes the introduction of the revised
Combined Code which comes into effect in 2004 and has
reviewed the provisions in Schedule A, Schedule B and
Schedule C and the revised Combined Code’s provisions
relating to the Code on Corporate Governance and Code of
Best Practice regarding directors’ remuneration. In the 2004
Annual Report, the Company will fully set out its compliance
together with explanations.

38 PRUDENTIAL PLC ANNUAL REPORT 2003

REMUNERATION POLICY
The aim of the Company’s remuneration policy is to be 
able to recruit and retain the highest calibre executives. 
To achieve this objective, Prudential must continue to use
remuneration practices relevant to the different markets 
in which the Company does business around the world. 
The Remuneration Committee considers remuneration
within the context of the UK’s regulatory framework 
and shareholder views, and is guided by UK corporate
governance standards.

The Remuneration Committee recognises that a successful
remuneration policy needs to be sufficiently flexible to take
account of changes in the Company’s business environment.
The Committee will keep the policy under review, consulting
with major shareholders over any proposed changes. 
Any changes to the policy will be described in future
Remuneration Reports.

Key principles of the remuneration policy
The principles developed by the Remuneration Committee
reflect the relative importance of those elements that are
performance-related and those which are fixed and are 
as follows:

• a high proportion of total remuneration will be delivered

through performance-related reward;

• a significant element of performance-related reward will

be provided in the form of shares;

• the total remuneration package for each director will 
be set in relation to the relevant employment market;

• performance measures will include both absolute 
financial measures and comparative measures as
appropriate to provide a clear alignment between 
the creation of shareholder value and reward;

• performance will be rewarded at both a regional and

Group level.

Total remuneration levels
Total remuneration means basic salary and short- and 
long-term incentives. Award levels for short- and long-term
incentives for the Group Chief Executive are set by 
the Remuneration Committee by reference to the total
remuneration levels of other Chief Executives of UK based
major international companies and major UK financial
services companies. This approach reflects the international
scope of Prudential’s business. The total remuneration
levels for the other executive directors are set similarly 
by reference to levels in their relevant markets. All pay 
data is externally provided. 

Remuneration policy for executive directors in 2003
The policy on remuneration levels and elements of the
remuneration package that were in place in 2003 are set 
out below. This policy is unchanged for 2004 except for 
the amendment to the Restricted Share Plan described in
the section on remuneration policy for executive directors 
in 2004 on page 41.

Elements of the remuneration package
Basic salary
The Remuneration Committee normally reviews executive
directors’ salaries each year on an individual basis having
regard to business results, individual accountabilities and
performance, and market conditions. 

Annual incentive plans
The annual incentive plans for executive directors are
designed to reward the creation of value during the 
year, while supporting sustained long-term value creation. 
Annual incentive payouts for all executive directors depend
on performance. Performance is measured against the
stretching quantitative financial targets and business
objectives in our business plans. Personal performance 
is also taken into account. Annual bonus awards are not
pensionable. 

Annual incentive awards are determined as a percentage 
of basic salaries at the end of the year. Jonathan Bloomer,
Philip Broadley and Mark Wood were eligible for annual
awards of up to 110 per cent of their basic salary. Under their
plans, the award for on-target performance is 50 per cent of
basic salary, paid in cash. The remuneration of the executive
directors is further aligned with the interests of shareholders
in that any part of the annual incentive award made for
performance above on-target is made in Prudential shares.
Receipt of these shares is deferred and the shares are
normally only released after three years providing the
director is still in employment. During the deferral period,
dividends accumulate for the benefit of award holders. 

Mark Tucker’s 2003 award was on a similar basis, but has
been prorated to reflect his departure during 2003. 

Michael McLintock receives an annual incentive award in
line with remuneration levels in the investment management
industry. For on-target performance based on the profits 
of M&G, the fund performance of M&G and Group and
individual performance, the award is 300 per cent of basic
salary, with a maximum award of 500 per cent of basic
salary. Any part of the annual incentive award made for
performance above on-target is made in Prudential shares.
Receipt of these shares is deferred and the shares are
normally only released after three years providing he is 
still in employment. During the deferral period, dividends
accumulate for his benefit. 

Clark Manning is eligible to receive an annual bonus which
provides for a percentage share of a bonus pool geared to
the profits of Jackson National Life. In addition, his targets
include elements that depend on Group and individual
performance which provide 100 per cent of basic salary 
for on-target performance with a maximum of 120 per cent.
Clark Manning is also eligible to participate in a US tax
qualified all-employee profit sharing plan. 

PRUDENTIAL PLC ANNUAL REPORT 2003 39

REMUNERATION REPORT CONTINUED
FOR YEAR ENDED 31 DECEMBER 2003

Long-term incentive plans
Our long-term incentive plans are designed to drive the
underlying financial performance of the business, i.e. both
value creation and relative Total Shareholder Return (TSR).
The plans also recognise that strong regional performance 
is critical to Group performance. 

Restricted Share Plan 
The Group’s primary long-term incentive plan for a 
number of years has been the Restricted Share Plan 
(RSP) which was designed to provide rewards linked 
to the returns to shareholders.

This important performance-related element of the 
total reward package for executive directors rewards 
the achievement of TSR relative to other companies that 
were in the FTSE 100 at the beginning of each three-year
performance period. This performance measure was chosen
when the RSP was introduced as it reflected a combination
of market practice, an assessment of Prudential’s main
competitors and the focus of UK investors at that time.

For any awards under the RSP to vest, the Remuneration
Committee must be satisfied with the Company’s
underlying financial performance over the three-year
performance period. At the end of each performance
period, executive directors may be granted a right to
receive shares at no cost to the individual, dependent 
on the Company’s performance. For RSP awards prior 
to 2004, no rights are granted if the Company’s TSR
performance as ranked against the comparator group is 
at the 60th percentile or below. The maximum grant is made
only if the TSR ranking of the Company is 20th percentile 
or above. Between these points, the size of the grant made
is calculated on a straight line sliding scale. In normal
circumstances, directors may take up their right to receive
shares at any time during the following seven years.

In 2003, for Jonathan Bloomer, the conditional RSP award
was equivalent to 200 per cent of his basic salary at the time
the award was granted. For Philip Broadley, Clark Manning
and Mark Wood, the awards were equivalent to 160 per cent
of basic salary. For Michael McLintock the award was
equivalent to 80 per cent of basic salary. The award made to
Mark Tucker lapsed on his resignation from the Board since
Prudential’s performance at the time of leaving did not meet
the threshold performance required for a release of shares
to be made. Mark Tucker’s other outstanding RSP awards
similarly lapsed. 

The details of the 2003 awards described above and details
of all outstanding RSP awards are set out in the section on
the Restricted Share Plan on pages 44 to 46.

Regional and sector focus
In order to grow the value of Prudential for shareholders, the
Board needs to focus on growing each area of business. Each
executive director that runs a business area participates in two
long-term incentive plans. To reflect Group responsibilities
awards are made under the RSP described above, and awards
are also made under the business specific long-term incentive
plans described below, reflecting those responsibilities. 
In all cases the performance period for 2003 awards runs
from the beginning of 2003 to the end of 2005.

Clark Manning
To reflect his role as Chief Executive of Jackson National
Life, Clark Manning participates in a cash-based long-term
plan that rewards the growth in appraisal value of Jackson
National Life over the three-year performance period after
which any award payout is made. The payout equals the
initial award value multiplied by a factor equalling the
Prudential plc share price at the end of the performance
period divided by the price at the beginning. In order for
any award to be paid under the 2003 plan the appraisal
value growth of Jackson National Life must be greater than
eight per cent per annum compound over the performance
period. At this level of performance the initial award value 
is US$864,240. If the on-target performance level is
achieved, for which a growth rate of 11.5 per cent per
annum compound is required, the initial award value 
is US$1,728,480. The initial award value increases to a
maximum payout of 150 per cent of the on-target level if a
growth rate of 17.5 per cent per annum compound or more
is achieved. For payouts for performance between these
points a sliding scale applies.

Michael McLintock
To reflect his role as Chief Executive of M&G,
Michael McLintock participates in the M&G Chief Executive
Long Term Incentive Plan that provides a cash reward
through phantom M&G share awards and phantom 
M&G share options. The change in the phantom share 
price equals the change in M&G profit, modified up or
down by the investment performance of M&G, over the
relevant period. The phantom share awards have a
performance period of three years and the award vests at
the end of the performance period. For 2003 the face value
of the award was £225,000. Provided the phantom share
options have value, they may be exercised in part or in full
during annual exercise periods after three to seven years
from the start of the performance period. For 2003 the
phantom option award has a face value of £367,800.

40 PRUDENTIAL PLC ANNUAL REPORT 2003

Mark Wood
To reflect his role as Chief Executive of UK & Europe,
Mark Wood participates in a cash-based long-term plan 
that rewards the growth in appraisal value of Prudential UK
& Europe over the three-year performance period. Awards
are made following the end of the performance period. No
award may be made under the 2003 plan unless the growth
in appraisal value of the UK & Europe business, as measured
under the plan, is greater than eight per cent per annum
compound over the performance period. At this level of
performance a payment of 50 per cent of basic salary is
made. The on-target payout, for which a growth rate 
of 11.5 per cent per annum compound is required, is 
75 per cent of basic salary. If a growth rate of 17.5 per cent
per annum compound or more is achieved, a maximum 
of 100 per cent of basic salary is paid. For payouts for
performance between these points a sliding scale applies.

Remuneration policy for executive directors in 2004
For 2004, the Board, on the recommendation of the
Remuneration Committee, has maintained the remuneration
policy that was applied in 2003 as described above except
for a change in the Restricted Share Plan. Until 2004 
the plan provided payouts at the end of the respective
performance periods when Prudential’s performance was
above 60th percentile. The Remuneration Committee has
reviewed this and has removed any potential payout for
performance below median for any RSP awards in 2004. 
In all other respects the RSP remains the same as in previous
years. In 2004 it is intended that the executive directors
receive a grant under the RSP of conditional awards of
shares in the Company which will be held in trust for three
years. At the end of the three-year performance period, a
right to receive shares at no cost to the individual may be
granted, dependent on the Company’s performance. No
rights will be granted if the Company’s TSR performance 
as ranked against the comparator group is below 50th
percentile. For performance at 50th percentile, an award of
25 per cent of the maximum award is made. The maximum
grant will be made only if the TSR ranking of the Company
is 20th percentile or above. Between these points, the size
of the grant made will be calculated on a straight line sliding
scale. In normal circumstances, directors may take up their
right to receive shares at any time during the following
seven years. 

In 2004, it is intended that the same award levels as in 
2003 will be made to Jonathan Bloomer, Philip Broadley,
Clark Manning, Michael McLintock and Mark Wood.

Mark Norbom
Mark Norbom, who joined the Board on 1 January 2004, 
is eligible for a 2004 annual award of up to 110 per cent of
basic salary, on the basis described in the section on Annual
Incentive Plans on page 39, except that in order to secure
his appointment it was agreed that his 2004 bonus will not
be lower than the target level of 50 per cent of salary. 

It is intended that an award under the 2004 Restricted 
Share Plan of 160 per cent of his basic salary will be made 
to Mark Norbom. To reflect his role as Chief Executive of
Asia, Mark Norbom also participates in the 2004 Asian
Long-term Incentive Plan which is a cash-based plan that
rewards the growth in value of our major Asian businesses
over the three-year performance period. Any award is made
following the end of the performance period. No payment
under the 2004 plan is made unless the growth of the 
Asian business, as measured under the plan, is greater 
than a growth rate of 15 per cent per annum compound
over the performance period. At this level of performance
50 per cent of basic salary may be paid under the plan. 
The on-target payout that may be made, for which a growth
rate of 35 per cent per annum compound is required, is a
payment of 100 per cent of basic salary. If a growth rate of
50 per cent per annum compound or more is achieved, a
maximum payment of 150 per cent of basic salary is made.
For payouts for performance between these points a sliding
scale applies.

In order to secure the appointment of Mark Norbom, it 
was necessary to compensate him for the loss of substantial
amounts of long-term remuneration from his previous
company which included restricted stock, stock options,
deferred compensation and his accrued supplemental
pension. He will have rights to Prudential plc shares, a
substantial portion of which will vest on his 55th birthday 
in 2013. The rest of the shares will vest in tranches on the
first, second, third, fourth and fifth anniversary of his joining
Prudential. This vesting schedule is set out below:

1 Jan
2005

1 Jan
2006

1 Jan
2007

1 Jan
2008

1 Jan
2009

20 Feb
2013

Number of 
Prudential shares

14,622

14,622

85,173

30,118

14,622 395,417

The equivalent of dividend distributions will be made from
share awards during the restricted period.

Vestings are conditional on Mark Norbom being employed by
Prudential at the date of vesting (other than the compensation
for the loss of supplemental pension rights from his previous
employer, which vests on his leaving Prudential providing 
it is after 20 February 2013) unless there are exceptional
circumstances or there is a change of control of Prudential
or an internal reorganisation or a sale of all or a substantial
part of the Asian business, which leads to his termination 
or material reduction in duties or responsibilities. In the 
case of a change of control he will be entitled to retain any
unvested awards of Prudential restricted shares and each 
of these awards will continue to vest in accordance with its
applicable vesting schedule or at such earlier time or times
as the Remuneration Committee may in its discretion decide.

He was also compensated for the loss of a portion of his 2003
bonus award and his 2003 long-term incentive award from
his previous employer with a total cash sum of £152,410.

PRUDENTIAL PLC ANNUAL REPORT 2003 41

REMUNERATION REPORT CONTINUED
FOR YEAR ENDED 31 DECEMBER 2003

CHAIRMAN’S LETTER OF APPOINTMENT AND BENEFITS
The Chairman is paid annual fees and the notice periods are
12 months from either party. The Chairman participates in a
medical insurance scheme, has life assurance cover and has
the use of a car and driver. He is entitled to a supplement to
his fees, intended for pension purposes. He is not a member
of any Group pension scheme providing retirement benefits.

DIRECTORS’ SERVICE CONTRACTS AND LETTERS 
OF APPOINTMENT
Executive directors have contracts that terminate on 
their normal retirement date, which is the date of their 
60th birthday. The normal notice of termination that 
the Company is required to give executive directors is 
12 months, although for newly appointed directors there
may be an initial contractual period of up to two years
before the 12 months’ notice period applies. The service
contracts for all current executive directors contain a 
12 months’ notice period from the Company, including 
that for Mark Norbom, who was appointed to the Board in
2004. When considering termination of service contracts,
the Remuneration Committee will have regard to the
specific circumstances of each case, including a director’s
obligation to mitigate his loss.

The contract for Clark Manning is a renewable one-year
fixed-term contract. The contract is renewable automatically
upon the same terms and conditions unless the Company or
Clark Manning gives at least 90 days’ notice prior to the end
of the relevant term. In the case of the former, Clark Manning
is entitled to continued payment of salary and benefits for
the period of one year from the day such notice is delivered
to him. The contract can also be terminated by the Company
or Clark Manning by giving 12 months’ notice. Payments 
of Clark Manning’s salary during the period following the
termination of employment will be reduced by the amount
of any compensation earned by him from any subsequent
employer or from any person for whom he performs
services. Benefits to be provided during such period will
also be cancelled to the extent that comparable benefits 
are available to him from these alternative sources.

Prior to his appointment as an executive director,
Clark Manning participated in the Brooke Holdings Inc
Change of Control Severance Plan that provides payments
in the event of the termination of his employment within 
24 months, resulting from a change of control of Jackson
National Life. The compensation to which Clark Manning 
is entitled under the plan is based on 2.5 times his annual
compensation and immediate vesting of his long-term
incentive plans. Under the terms of his appointment as 
an executive director, his participation in the plan will cease
on 9 November 2004. 

42 PRUDENTIAL PLC ANNUAL REPORT 2003

Executive directors, with the exception of Michael McLintock,
are required to give 12 months’ notice of termination to the
Company. Michael McLintock is required to give six months’
notice to the Company. The details on Mark Norbom who
joined in 2004 are included here for comparison.

Name

Executive directors

Date of 
contract

Notice period
to the Company

Notice period
from the Company

Jonathan Bloomer

5 Mar 1999

12 months

Philip Broadley

12 Apr 2000

12 months

12 months

12 months

Clark Manning

7 May 2002

12 months*

12 months*

Michael McLintock

21 Nov 2001

6 months

Mark Norbom

23 Dec 2003

12 months

Mark Wood

5 Oct 2001

12 months

12 months

12 months

12 months

*The contract can also be terminated by issuing a non-renewal notice as
described above.

Non-executive directors do not have service contracts but
are appointed pursuant to letters of appointment with notice
periods of six months without liability for compensation.

Date of initial
appointment
by the Board

Commencement 
date of current 
term1

Expiry date 
of current
term

Name

Non-executive 
directors

Sir David Barnes

4 Jan 1999

AGM 2002

Bart Becht

Ann Burdus

9 May 2002

21 Nov 1996

AGM 2003

AGM 2003

Bridget Macaskill

1 Sep 2003

AGM 20043

Roberto Mendoza

25 May 2000

AGM 2001

Kathleen O’Donovan

8 May 2003

AGM 20043

Rob Rowley

Sandy Stewart

8 Jul 1999

9 Oct 1997

AGM 2003

AGM 2001

Resigned
8 May 2003

AGM 2006

Resigned 
31 Dec 20032

AGM 2007

AGM 2004

AGM 2007

AGM 2006

AGM 2004

Notes
1. Under the terms of their letters of appointment, the non-executive
directors serve for an initial term of three years following their election 
by shareholders at the Annual General Meeting after their appointment 
by the Board.

2. During the year Ann Burdus’ contract was extended to the end of 2003.

3. The commencement and expiry dates of Bridget Macaskill’s and
Kathleen O’Donovan’s initial terms are subject to resolutions for their
election being passed at the Annual General Meeting in May 2004.

BENEFITS AND PROTECTIONS
Executive directors receive certain benefits, principally 
the provision of a cash allowance for a car (except for 
Clark Manning), participation in medical insurance schemes
and, in some cases, the use of a car and driver and security
arrangements. Mark Norbom will also receive expatriate
allowances during his assignment in Asia. No benefits 
are pensionable. The executive directors’ pension
arrangements and life assurance provisions including 
those for Mark Norbom are set out in the Pensions and 
Life Assurance section on pages 50 to 52.

Except for Clark Manning, the executive directors are
eligible to participate in either the Company’s UK or
International Savings-Related Share Option Scheme.
Options granted under these schemes are not subject 
to performance conditions.

In addition, the Company provides certain protections for
directors and senior managers against personal financial
exposure that they may incur in their capacity as such. 

POLICY ON EXTERNAL APPOINTMENTS
Subject to the Board’s approval, executive directors are able
to accept external appointments as non-executive directors
of other organisations. 

NON-EXECUTIVE DIRECTORS’ REMUNERATION
Non-executive directors are not eligible to participate in
annual incentive plans, long-term incentive plans or pension
arrangements. Their fees are determined by the Board and
reflect their individual responsibilities including membership
of the Audit and Remuneration Committees as appropriate.
The Board reviews the fees annually and the policy was
changed in 2003.

Up to June 2003 the basic fee for Board membership was
£40,000 per annum. From June 2003 the basic fee was
increased to £50,000 per annum.

Up to April 2003 chairmanship fees of £10,000 per annum
were paid in respect of the Remuneration and Audit
Committees. From April 2003 the Remuneration Committee
chairmanship fee was increased to £20,000 per annum and
the Audit Committee chairmanship fee was increased to
£40,000 per annum. The Chairman of the Remuneration
Committee has waived the increase to the chairmanship fee.

Up to June 2003 additional fees of £5,000 per annum were
paid to the other members for membership of each of the
Remuneration and Audit Committees. From June 2003 the
additional fee of £5,000 per annum continues to be paid to
members of the Audit Committee only, with no additional fee
now paid for membership of the Remuneration Committee.

Prior to the change in policy, the non-executive directors
used the net value of the portion of their fees above
£25,000 to purchase shares in the Company. Following 
the change in policy, the non-executive directors use the 
net value of £25,000 of their total annual fees to purchase
shares in the Company on a quarterly basis. These shares
will be held at least until retirement from the Board. 

Roberto Mendoza, as Chairman of Egg, receives a fee 
of £75,000 per annum and Sandy Stewart, as Chairman 
of the Scottish Amicable (supervisory) Board, receives 
a fee of £30,000 per annum. 

PERFORMANCE GRAPHS
The line graphs below represent the comparative Total
Shareholder Return (TSR) of the Company during the 
five years from 1 January 1999 to 31 December 2003.

PRUDENTIAL PLC TSR VS FTSE 100 TOTAL 
RETURNS INDEX

)

%

(
n
r
u
t
e
r

l

r
e
d
o
h
e
r
a
h
s

l

a
t
o
T

150

100

50

0

Dec 98

Dec 99

Dec 00

Dec 01

Dec 02

Dec 03

Prudential plc TSR   

FTSE 100 TRI

This graph shows the Company’s Total Shareholder Return
performance against the FTSE 100 index, which is a broad
equity market index of UK companies of comparable size
and complexity to Prudential.

PRUDENTIAL PLC TSR VS EUROPEAN PEER 
GROUP TSR

)

%

(
n
r
u
t
e
r

l

r
e
d
o
h
e
r
a
h
s

l

a
t
o
T

160

140

120

100

80

60

40

20

0

Dec 98

Dec 99

Dec 00

Dec 01

Dec 02

Dec 03

Prudential  
Allianz 

Aviva 
Generali 

L&G 
Aegon

AXA 

This graph shows the Company’s Total Shareholder Return
performance against a representative sample of our
European peer group.

Total Shareholder Return over the performance period is 
the growth in value of a share plus the value of dividends
paid, assuming that the dividends are reinvested in the
Company’s shares on the day on which they were paid.

PRUDENTIAL PLC ANNUAL REPORT 2003 43

 
 
 
 
 
 
Total
2002
£000

37

1,012
619
936
1,329
913
654

5,463

42
32
45
292
118
–
–
49
75

653

REMUNERATION REPORT CONTINUED
FOR YEAR ENDED 31 DECEMBER 2003

DIRECTORS’ REMUNERATION IN 2003

Chairman
Sir David Clementi (note 3)

Executive directors*
Jonathan Bloomer 
Philip Broadley (note 4)
Clark Manning (note 5)
Michael McLintock (note 6)
Mark Tucker (resigned 30 June 2003, notes 7, 8 & 9)
Mark Wood 

Salary/Fees
£000

Bonus
£000

Benefits
£000

420

760
455
489
310
235
470

–

306
255
815
1,174
169
216

24

43
40
22
44
50
41

Total
2003
£000

444

1,109
750
1,326
1,528
454
727

Total executive directors

2,719

2,935

240

5,894

Non-executive directors
Sir David Barnes (resigned 8 May 2003)
Bart Becht (appointed 9 May 2002)
Ann Burdus 
Sir Roger Hurn (resigned 30 November 2002)
Roberto Mendoza
Bridget Macaskill (appointed 1 September 2003)
Kathleen O’Donovan (appointed 8 May 2003)
Rob Rowley 
Sandy Stewart

Total non-executive directors

Overall total

16
50
53
–
131
17
35
80
83

465

–
–
–
–
–
–
–
–
–

–

–
–
–
–
–
–
–
–
–

–

16
50
53
–
131
17
35
80
83

465

3,604

2,935

264

6,803

6,153

*Mark Norbom’s salary on joining the Board on 1 January 2004 was £475,000 per annum.

Notes
1. The highest paid director for 2003 was Michael McLintock whose total emoluments were £1,902,615 which included £372,000 from the 2000 M&G
Chief Executive Long Term Incentive Plan and £2,863 from gains made from the exercise of share options from the Company’s SAYE scheme.
2. No expense allowances were paid.
3. Sir David Clementi joined on 1 December 2002.
4. It is intended that a deferred share award valued at £27,300 will be made to Philip Broadley. This is included in the 2003 bonus figure.
5. Clark Manning’s bonus figure excludes a contribution of £6,116 from a profit sharing plan that has been made into a 401k retirement plan which is
included in the table on pension contributions on page 52. 
6. It is intended that a deferred share award valued at £244,000 will be made to Michael McLintock. This is included in the 2003 bonus figure.
7. Mark Tucker resigned but did not work for his whole notice period and was paid salary only until he left Prudential on 30 June 2003. Following his resignation
and in order to ensure a smooth transition, he provided consultancy advice to the Company for three months for which he was paid £117,500 in addition to
the payments set out above.
8. Mark Tucker’s annual bonus was prorated for his service up to 30 June 2003 and was subject to his satisfying certain non-competition and non-solicitation
conditions. It is expected to be paid on or around 30 June 2004.
9. Mark Tucker’s benefits include an allowance of £46,419 for housing paid to reflect his expatriate circumstances. Medical insurance cover was provided
for Mark Tucker and his wife up to 31 December 2003.

EXECUTIVE DIRECTORS – OTHER NON-EXECUTIVE DIRECTOR EARNINGS
Executive directors who are released to serve as non-executive directors of other external companies retain the earnings
resulting from such duties. In 2003, Michael McLintock earned £37,083 from an external company. No other executive
director served with an external company.

DIRECTORS’ LONG-TERM INCENTIVE PLANS
Restricted Share Plan
Details of conditional awards that have been made under the Restricted Share Plan are shown on page 45. These shares 
are held in trust and represent the conditional awards out of which rights may be granted, at the end of the relevant
performance period, dependent on the performance conditions. 

In respect of awards made in 2000 under the Restricted Share Plan, the Company's TSR was ranked 62nd out of the 88
relevant comparator companies remaining in the FTSE 100 (i.e., the 70th percentile) for the three-year performance period
ended on 31 December 2002. As Prudential’s position was lower than 60th percentile, the 2000 awards lapsed and rights
were not granted over any of the shares conditionally awarded to executive directors. 

In respect of awards made in 2001 under the Restricted Share Plan, the Company's TSR was ranked 66th out of the 95
relevant comparator companies remaining in the FTSE 100 (i.e., the 69th percentile) for the three-year performance period

44 PRUDENTIAL PLC ANNUAL REPORT 2003

ended on 31 December 2003. As Prudential’s position was lower than 60th percentile, the 2001 awards lapsed and rights
will not be granted over any of the shares conditionally awarded to executive directors.

The awards made in respect of 2002 and 2003 under the Restricted Share Plan run to 31 December 2004 and 31 December
2005 respectively and any grants under these plans will be based on the TSR ranking determined at the end of each of those
performance periods. Performance under these plans was ranked respectively at percentile positions 81 and 66 on the basis
of TSR performance at 31 December 2003.

In determining the conditional awards to be made for 2003, the shares were valued at their average share price during 
the preceding calendar year, and the price used to determine the number of shares conditionally awarded in 2003 was 
570.3 pence (2002 – 818.7 pence).

The table below shows the outstanding awards made under the Restricted Share Plan. 

Rights granted under the Restricted Share Plan

Conditional
share awards
outstanding
at 1 Jan 2003

Conditional
award
in 2003

Market
price of 
2003 award 
on date 
of grant
(pence)

Rights
(options)
granted
upon
vesting
in 2003

Conditional
share awards
outstanding at
31 Dec 2003

Date of
end of
performance
period

Jonathan Bloomer

Philip Broadley

Clark Manning

Michael McLintock

Mark Tucker

Mark Wood

63,470
135,301
177,110

266,527

336.25

375,881

266,527

18,806
57,401
85,990

127,653

336.25

162,197

127,653

107,086

141,874

336.25

107,086

141,874

13,019
25,420
30,292

68,731

31,247
65,601
78,173

43,486

43,486

336.25

131,861

336.25

175,021

131,861

–1 31 Dec 02
135,3012 31 Dec 03
31 Dec 04
177,110
31 Dec 05
266,527

578,938

–1 31 Dec 02
57,4012 31 Dec 03
31 Dec 04
85,990
31 Dec 05
127,653

271,044

107,086
141,874

248,960

31 Dec 04
31 Dec 05

–1 31 Dec 02
31 Dec 03
31 Dec 04
31 Dec 05

25,4202
30,292
43,486

99,198

–1 31 Dec 02
–3 31 Dec 03
–3 31 Dec 04
–3 31 Dec 05

–

87,944

131,861

336.25

87,944

131,861

87,944
131,861

219,805

31 Dec 04
31 Dec 05

Notes
1. The 2000 conditional RSP award lapsed and no rights were granted after the performance period ending on 31 December 2002.

2. The 2001 conditional RSP award lapsed and no rights were granted after the performance period ending on 31 December 2003.

3. Mark Tucker’s conditional RSP awards made in 2001, 2002 and 2003 lapsed as Prudential’s performance against the comparator companies at the time 
of his leaving was below 60th percentile in each case.

PRUDENTIAL PLC ANNUAL REPORT 2003 45

REMUNERATION REPORT CONTINUED
FOR YEAR ENDED 31 DECEMBER 2003

Rights granted under the Restricted Share Plan upon vesting prior to 31 December 2002 and not yet exercised are shown in
the following table:

RSP rights
outstanding at
1 Jan 2003

RSP rights
outstanding at
31 Dec 2003

Price paid
for award

Exercise

Market
price at
price 31 Dec 2003
(pence)

(pence)

Earliest
exercise
date

Latest
exercise
date

Jonathan Bloomer

56,859
38,581
8,170

56,859
38,581
8,170

103,610

103,610

–
–
–

Nil
Nil
Nil

472.25 17 Mar 00 17 Mar 07
472.25
2 Apr 08
2 Apr 01
472.25 15 Mar 02 15 Mar 09

OTHER LONG-TERM INCENTIVE PLANS
Details of cash awards under other long-term incentive plans are set out below.

Clark Manning
Prior to 2002, Clark Manning participated in the JNL cash long-term incentive plan that provided phantom share awards 
and phantom options. His 1999 and 2000 cash long-term incentive plans had four-year performance periods ending
31 December 2002 and 31 December 2003 respectively. The payouts in both cases depended on Jackson National Life’s 
US GAAP net income in the final year. For the 1999 award the results led to no payments while the 2000 awards led to a
payment from only the phantom share award of £107,639.

Michael McLintock
Michael McLintock’s 2000 and 2001 cash long-term incentive plan had a three-year performance period and the same
performance conditions described in the section on long-term incentive plans on page 40. For the 2000 award the phantom
share price at the beginning of the performance period was £1 and as a result of M&G’s profit growth and fund performance
of M&G over the three years, the phantom share price at the end was £1.36. This resulted in a payment from the phantom
share award of £306,000 and a phantom option award of 367,800 units, of which he exercised 183,900 valued at £66,204.
For the 2001 award, the phantom share price at the beginning of the performance period was £1 and as a result of M&G’s
profit growth and fund performance of M&G over the three years, the phantom share price at the end was £1.20. This resulted
in a payment from the phantom share award of £270,000.

Mark Tucker
Mark Tucker’s 2000 and 2001 cash long-term incentive plans had the same performance conditions as described in the
section on long-term incentive plans on page 41. Under the 2000 plan the compound growth rate of the Asia operations 
was 54.3 per cent per annum and a maximum payment of £540,000 was paid in 2003 in respect of the award. In respect of
the 2001 plan the compound growth rate of the Asia operations at the end of 2003 was 37.7 per cent per annum. The award
will be prorated for Mark Tucker’s service to 30 June 2003 during the performance period and was subject to Mark Tucker
satisfying certain non-competition and non-solicitation conditions. The payment of £363,267 is expected to be made on or
around 30 June 2004. On leaving, Mark Tucker’s 2002 and 2003 awards lapsed. 

Mark Wood
Mark Wood’s 2001 cash long-term incentive plans had the same performance conditions as described in the section on
long-term incentive plans on page 41. The compound growth rate of the UK appraisal value was below the threshold for 
a payment to be made in respect of the award.

46 PRUDENTIAL PLC ANNUAL REPORT 2003

Face value of
conditional
awards
outstanding at
1 Jan 2003
£000

Conditionally 
awarded 
in 2003
£000

Payments
made
in 2003
£000

Face value of
conditional
awards
outstanding at
31 Dec 2003
£000

Clark Manning1
Phantom JNL options
Phantom JNL shares
Phantom JNL options
Phantom JNL shares
Phantom JNL options
Phantom JNL shares
Business cash LTIP
Business cash LTIP

Michael McLintock
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares

Mark Tucker
Business cash LTIP
Business cash LTIP
Business cash LTIP
Business cash LTIP

Mark Wood
Business cash LTIP
Business cash LTIP
Business cash LTIP

Total cash payments made in 2003

245
122
489
245
734
367
1,586

368
225
368
225
368
225

540
600
600

450
450

1,586

368
225

705

470

Nil
Nil

66
306

540

912

Date of
end of
performance
period

31 Dec 02
31 Dec 02
31 Dec 03
31 Dec 03
31 Dec 04
31 Dec 04
31 Dec 04
31 Dec 05

31 Dec 02
31 Dec 02
31 Dec 03
31 Dec 03
31 Dec 04
31 Dec 04
31 Dec 05
31 Dec 05

–
–
489
245
734
367
1,586
1,586

184
–
368
225
368
225
368
225

–
–2
–3
–3

31 Dec 02
31 Dec 03
31 Dec 04
31 Dec 05

450
450
470

31 Dec 03
31 Dec 04
31 Dec 05

Notes
1. The face values of the awards for Clark Manning are converted at the average exchange rate for 2003 (US$1.6351 = £1).

2. Mark Tucker’s award under his 2001 Business cash LTIP was prorated for his service during the performance period up to 30 June 2003 and was subject
to his satisfying certain non-competition and non-solicitation conditions. It is expected to be paid to him on or around 30 June 2004.

3. Mark Tucker’s Business cash LTIPs awarded in 2002 and 2003 lapsed. 

OTHER SHARE AWARDS 
Under the Company’s previous short-term deferred bonus plan, known as the Share Participation Plan (SPP) there are
deferred share awards held in trust for five years, which are shown in the table on page 48.

The table also includes the share awards that have been deferred from annual incentive plan payouts. The values of the
deferred share awards are included in the bonus and total figures in the Directors’ Remuneration table on page 44. The
number of shares is calculated using the average share price over the three business days commencing on the day of the
announcement of the Group’s annual financial results for the relevant year. For the 2002 awards the average share price 
was 336 pence.

PRUDENTIAL PLC ANNUAL REPORT 2003 47

REMUNERATION REPORT CONTINUED
FOR YEAR ENDED 31 DECEMBER 2003

In order to secure the appointment of Mark Wood, on joining Prudential he was allocated Prudential plc share awards for no
consideration which have now been released to him.

Shares awarded

Shares released in 2003

Conditional

Scrip
share awards Conditionally
awarded
dividends
in 2003 accumulated

outstanding
at 1 Jan 2003

Shares

Conditional
share awards
released outstanding at
31 Dec 2003
in 2003

Date of
end of
restricted
period

Shares
released
in 2003

Date of
release

Market
price at
original
date of
award
(pence)

Market
price at
date of
vesting
(pence)

Jonathan Bloomer
SPP awards

5,935
6,409

5,935

–

21 Apr 03
6,409 04 May 04

5,935 24 Apr 03

862

366

Mark Tucker
Deferred 2001 
annual incentive 
award
Deferred 2002 
annual incentive 
award

Mark Wood
Awards under 
appointment 
terms

Deferred 2001 
annual incentive 
award

19,096

1,057

20,153

30 Jun 042

57,8681

3,171

61,039

30 Jun 042

15,080
31,672

15,080
31,672

31 Jul 03 15,080

–
31 Jul 03
– 31 Dec 03 31,672 31 Dec 03

861 427.75
861 472.25

6,321

349

6,670 31 Dec 04

Notes
1. The value of the 2002 deferred share award from the annual incentive plan is included in the total 2002 figure in the Directors’ Remuneration table on page 44.

2. Subject to his satisfying certain non-competition and non-solicitation conditions, Mark Tucker’s deferred awards under the 2001 and 2002 annual incentive
plans are expected to be released to him on or around 30 June 2004.

DIRECTORS’ SHAREHOLDINGS
The current shareholding policy is that as a condition of serving, all executive and non-executive directors are required to
hold 2,500 shares in the Company. These shares must be acquired within two months of appointment to the Board if the
director does not own that number upon appointment. As stated on page 43, non-executive directors have also used a
proportion of their fees to purchase additional shares in the Company on a quarterly basis. 

The interests of directors in shares of the Company are shown below. These interests include shares awarded under the
Share Participation Plan, the deferred annual incentive awards, shares held for Michael McLintock in an M&G all-employee
trust established prior to the acquisition of M&G in 1999 and the awards made to Mark Wood under his appointment terms
(described above). In addition, interests include rights granted to Jonathan Bloomer under the 1997, 1998 and 1999
Restricted Share Plan where he has yet to exercise his right to receive shares. Awards that remain conditional under the
Restricted Share Plan are excluded.

48 PRUDENTIAL PLC ANNUAL REPORT 2003

The interests of directors in shares of the Company are shown below, including changes between 31 December 2003 and
12 March 2004. All interests are beneficial except 646 shares in respect of Bridget Macaskill and 6,175 shares in respect of
Sandy Stewart.

Bart Becht1
Jonathan Bloomer2
Philip Broadley
Ann Burdus
Sir David Clementi
Bridget Macaskill
Clark Manning
Michael McLintock
Roberto Mendoza3
Kathleen O’Donovan
Rob Rowley
Sandy Stewart
Mark Wood 

*Or date of appointment if later.

1 Jan 2003*

31 Dec 2003 

12 Mar 2004 

12,498
176,493
9,268
6,719
6,742
4,889
12,500
43,194
46,882
500
26,677
14,722
132,354

16,666
371,193
13,591
10,943
10,742
5,970
23,306
47,732
105,516
4,399
31,634
18,465
126,520

16,666
371,193
13,591
10,943
10,742
5,970
23,306
47,732
105,516
4,399
31,634
18,465
126,520

Notes
1. Bart Becht’s shareholding at 1 January 2003 includes 201 shares received as a result of a scrip dividend that were not reported in the 2002 Annual Report.

2. Jonathan Bloomer’s interest in shares included 100 American Depositary Receipts (representing 200 ordinary shares).

3. Roberto Mendoza’s shareholding at 1 January 2003 includes 949 shares received as a result of scrip dividends that were not reported in the 2002 Annual Report.

4. Mark Norbom had interests in shares comprising 1,250 American Depositary Receipts (representing 2,500 shares) at 31 December 2003, immediately
before joining the Board.

The interests of directors in shares of the Company's listed subsidiary, Egg plc, are shown below, including changes between
31 December 2003 and 12 March 2004.

Jonathan Bloomer
Philip Broadley
Roberto Mendoza
Rob Rowley

1 Jan 2003

31 Dec 2003 

12 Mar 2004

9,092
2,610
225,000
940

9,092
2,610
250,000
940

9,092
2,610
250,000
940

PRUDENTIAL PLC ANNUAL REPORT 2003 49

REMUNERATION REPORT CONTINUED
FOR YEAR ENDED 31 DECEMBER 2003

DIRECTORS’ SHARE OPTIONS
The Restricted Share Plan replaced the Executive Share Option Scheme (ESOS) in 1995 as the Group’s primary long-term
incentive plan. Some outstanding options under ESOS remain unexercised and are set out below together with options
under the Savings-Related Share Option (SAYE) Scheme. The Savings-Related Share Option Scheme is open to all UK and
certain overseas employees. Options under this scheme up to Inland Revenue limits are granted at a 20 per cent discount
and cannot normally be exercised until a minimum of three years has elapsed. No payment has been made for the grant of
any options. The price to be paid for exercise of these options is shown in the table below. No variations to any outstanding
options have been made.

Market
price on
exercise Options
forfeit
in 2003

date
(pence)

Options
granted
in 2003

Options
outstanding
at 31 Dec 
2003

Market
price at
31 Dec
2003
(pence)

Exercise
price
(pence)

Earliest
exercise
date

Latest
exercise
date

Options
outstanding
at 1 Jan 2003

Exercised
in 2003

Jonathan Bloomer

196,750
226,750

2,247*

425,747

1,327*

Philip Broadley

Michael McLintock

196,750
226,750

472.25
472.25
2,247* 472.25

315 26 Apr 98
315 26 Apr 00
751

26 Apr 05
26 Apr 05
01 Jun 05 30 Nov 05

425,747

1,327* 472.25

730 01 Dec 03 31 May 04

4,538* 4,538

443

–

5,866*

5,866* 472.25

472.25 379.9 25 Mar 03
280

24 Sep 03
01 Jun 08 30 Nov 08

4,538

4,538

5,866

5,866

Mark Tucker2

Mark Wood

2,172* 2,015 358.25
1,348*
1,041*

4,561

2,015

157
1,348
1,041

2,546

–
–
–

472.25
–
–

359 01 Dec 03 31 May 04
751
01 Jun 05 30 Nov 05
648 01 Dec 06 31 May 07

2,835*

2,835* 472.25

648 01 Dec 08 31 May 09

*Savings-Related Share Option Scheme.

Notes
1. The total gain made by directors in 2003 on the exercise of share options from the Company’s SAYE scheme was £2,863.

2. Mark Tucker’s SAYE award was exercised on 1 July 2003 after leaving the Company, in accordance with the rules of the scheme.

3. No price was paid for the award of any option.

4. The highest and lowest share prices during 2003 were 487 pence and 281 pence respectively. 

DIRECTORS’ PENSIONS AND LIFE ASSURANCE
It is the Company’s policy to offer executive directors the facility to save for retirement through efficient pension vehicles.
Changes introduced by the UK Government in 1989 restrict the pension provision which can be made under Inland Revenue
approved pension schemes for new entrants after 31 May 1989 to benefits on annual basic salary up to a threshold known
as the earnings cap. The earnings cap for the 2003/2004 tax year is £99,000 per annum. For this reason UK executive
directors employed since 1989 are offered a combination of Inland Revenue approved pension schemes and supplementary
provision. The Government’s changes to these regulations will take effect from April 2006. The Company will consider any
necessary changes to its policy and the provision of benefits once the details of these changes are confirmed.

UK INLAND REVENUE APPROVED PENSION SCHEMES
Executive directors employed in the UK are eligible for one of two Inland Revenue approved pension schemes on the same
basis as other employees who joined at that time.

The Prudential Staff Pension Scheme (PSPS) – DB Section is a non-contributory defined benefit arrangement, which provides a
pension of 1/60th of Final Pensionable Earnings for each year of service on retirement at age 60 with an option to commute
pension for a tax free cash sum. This section also provides on death in service a lump sum of four times pensionable salary, a
spouse’s pension of the greater of 25 per cent of pensionable salary or 54 per cent of prospective pension at 60, and children’s
pensions of the greater of 8.33 per cent of pensionable salary or 18 per cent of prospective pension at 60 in accordance with
the scheme rules. On death in retirement, a spouse’s pension of 50 per cent of the pension available at retirement before
commutation is payable and a lump sum is also payable if death occurs in the first five years of retirement. Some of the

50 PRUDENTIAL PLC ANNUAL REPORT 2003

pension payable is guaranteed to increase in line with the Retail Prices Index capped at five per cent. In recent years all
pensions in payment have been increased fully in line with the Retail Prices Index. No employees with employment offers
after 30 June 2003 are eligible for membership of the DB Section of this scheme.

Mark Tucker, having commenced employment in the UK before 1989, was eligible for benefits from PSPS on all basic salary.
Philip Broadley and Mark Wood are eligible for benefits from PSPS on basic salary up to the earnings cap. Jonathan Bloomer
only receives a lump sum death benefit of four times basic salary up to the earnings cap from PSPS.

The M&G Group Pension Scheme (MGGPS) is a contributory defined benefit scheme that provides a target pension of
2/3rds of Final Pensionable Earnings on retirement at age 60 for an employee with 30 years or more potential service. 
The MGGPS also has an option to commute pension for a tax free cash sum. The scheme provides on death in service, a
lump sum of four times pensionable salary and a spouse’s pension of 50 per cent of prospective pension at 60. On death 
in retirement, a spouse’s pension of 50 per cent of the pension available at retirement before commutation is payable and a
lump sum is also payable if death occurs in the first five years of retirement. Some of the pension payable is guaranteed to
increase in line with the Retail Prices Index capped at five per cent. In recent years all pensions have been increased fully in
line with the Retail Prices Index. Members currently contribute four per cent of basic salary towards the cost of the benefits
but prior to 1 January 2004 contributed 2.4 per cent of basic salary. No employees with employment offers after 30 June 2003
are eligible for membership of this scheme.

Michael McLintock is eligible for benefits under MGGPS on basic salary up to the earnings cap.

OTHER SUPPLEMENTARY ARRANGEMENTS
Sir David Clementi is provided with a salary supplement, part of which is a contribution to a personal pension, and life
assurance provision of four times his annual fees under the Prudential Supplementary Life Assurance Scheme. The premiums
paid by the Company to this scheme are a taxable benefit.

Jonathan Bloomer, Philip Broadley, Michael McLintock and Mark Wood are entitled to taxable salary supplements calculated
on a formula based on their basic salary not covered for pension benefits under a UK Inland Revenue approved scheme. 

These directors may elect to have this salary supplement paid directly to them or to a Funded Unapproved Retirement
Benefit Scheme (FURBS) established in their name. In either case it is a taxable emolument. 

In addition, these directors are eligible for death benefits broadly equivalent to the PSPS death benefits (both the lump sum
and the capitalised value of spouse’s and children’s pensions) on that part of their basic salary not covered by the Inland
Revenue approved scheme under the Prudential Supplementary Life Assurance Scheme. The premiums paid by the Company
to this scheme are a taxable benefit.

Clark Manning participates in the JNL Defined Contribution Retirement Plan which is a US tax qualified defined contribution
plan (a 401k plan) under which the total company contribution for 2003 was £13,455. He is also provided with life assurance
cover of two times basic salary.

Mark Norbom, who joined the Board on 1 January 2004, is provided with a salary supplement for pension purposes, and life
assurance provision of four times his basic salary under the Prudential Supplementary Life Assurance Scheme. The premiums
paid by the Company to this scheme are a taxable benefit.

PRUDENTIAL PLC ANNUAL REPORT 2003 51

REMUNERATION REPORT CONTINUED
FOR YEAR ENDED 31 DECEMBER 2003

Details of directors’ pension entitlements under Inland Revenue approved defined benefit schemes and the pre-tax amount of
any salary supplements and contributions to FURBS or other pension arrangements paid by the Company are set out below:

Additional
pension
earned during 
year ended
31 Dec 2003

Allowing
for
Ignoring
inflation 
inflation 
on
on
pension
pension
Accrued earned to earned to
31 Dec
31 Dec
20023
20022
£000
£000

benefit at
31 Dec 2003
£000

Age at
31 Dec 2003

Years of
pensionable
service at
31 Dec 20031

Transfer value of
accrued benefit
at 31 Dec4

2003
B
£000

2002
A
£000

Amount of
(B-A) less
contributions 
made by 
directors
during 2003
£000

Pre-tax salary
supplements and 
contributions
to FURBS or
other pension
arrangements5
£000

Sir David Clementi
Jonathan Bloomer
Philip Broadley
Clark Manning
Michael McLintock
Mark Tucker
Mark Wood

Notes
1. Or date of leaving if earlier.

54
49
42
45
42
46
50

–
–
3
–
11
17
2

–
–
6
–
25
150
4

–
–
2
–
3
17
2

–
–
2
–
2

–
–
–
–
28
45
–
–
124
163
14 1,430 1,027
22
43

2

–
–
17
–
31
403
21

116
244
109
15
71
–
148

2. As required by Stock Exchange Listing rules.

3. As required by the Companies Act remuneration regulations.

4. The transfer value equivalent has been calculated in accordance with Actuarial Guidance Note GN11.

5. As described under Supplementary Arrangements.

No enhancements to the retirement benefits paid to or receivable by directors or former directors other than the discretionary
pension increases awarded to all pensioners have been made during the year. 

Total contributions to directors’ pension arrangements were £905,000 (2002: £760,000), of which £320,000 (2002: £271,000)
related to money purchase schemes.

Signed on behalf of the Board of directors

ROBERTO MENDOZA
CHAIRMAN OF THE REMUNERATION COMMITTEE

SIR DAVID CLEMENTI
CHAIRMAN

52 PRUDENTIAL PLC ANNUAL REPORT 2003

DIRECTORS’ REPORT

The Directors’ Report of Prudential plc for the year ended
31 December 2003 comprises these pages and the sections
of the Annual Report referred to in these pages.

PRINCIPAL ACTIVITY AND BUSINESS REVIEW
Prudential plc is the Group holding company and the
principal activity of its subsidiary undertakings is the
provision of financial services in Europe, the US and Asia.
Particulars of principal subsidiary undertakings are given in
note 31 on page 90. The Group’s business and likely future
developments are reviewed in the Chairman’s Statement 
on pages 2 and 3, the Group Chief Executive’s Review on
pages 4 and 5, the Business Review on pages 6 to 10 and
the Financial Review on pages 11 to 26, which contain
details of the development of the business of the Group
during the financial year and of the Group’s position at the
end of it. No important events affecting the Group have
occurred since the end of the financial year.

FINANCIAL STATEMENTS AND SUPPLEMENTARY
INFORMATION
The consolidated balance sheet on pages 60 and 61 shows
the state of affairs of the Group at 31 December 2003. 
The Company’s balance sheet appears on page 62 and 
the consolidated profit and loss account on pages 56 to 58.
Information prepared on the achieved profits basis of
financial reporting is provided on pages 103 to 114. A
summary of the statutory basis results is shown on page 55.
There is a five-year review of the Group on pages 98 and 99.

DIVIDENDS
The directors have declared a final dividend for 2003 
of 10.7 pence per share payable on 26 May 2004 to
shareholders on the register of members at the close of
business on 19 March 2004. The total dividend for the year,
including the interim dividend of 5.3 pence per share paid
in 2003, amounts to 16.0 pence per share compared with
26.0 pence per share for 2002. The total cost of dividends
for 2003 was £320 million.

PAYMENT POLICY
It is the policy of the Group to agree terms of payment 
when orders for goods and services are placed and to pay 
in accordance with those terms. Trade creditor days, based
on the ratio of amounts which were owed to trade creditors
at the year-end to the aggregate of the amounts invoiced 
by trade creditors during the year, were 21 days.

DIRECTORS
A list of the present directors appears on pages 30 and 31.
Kathleen O’Donovan, Bridget Macaskill and Mark Norbom
were appointed as directors on 8 May 2003, 1 September
2003 and 1 January 2004 respectively. In accordance 
with the Articles of Association, Kathleen O'Donovan,
Bridget Macaskill and Mark Norbom will retire and offer
themselves for election at the Annual General Meeting 
on 6 May 2004. Sir David Barnes resigned as a director 
on 8 May 2003, Mark Tucker resigned as a director on 
30 June 2003 and Ann Burdus resigned as a director on
31 December 2003. Jonathan Bloomer, Philip Broadley 
and Rob Rowley will retire by rotation at the Annual General
Meeting and offer themselves for re-election. Sandy Stewart,
having completed two three-year terms as a director, will
retire from the Board at the conclusion of this year’s Annual
General Meeting. Details of directors’ interests in shares
and debentures of the Company and its listed subsidiary,
Egg plc, are set out in the Remuneration Report on page 49.

EMPLOYEES
The following information is given principally in respect of
employees of the Group in the UK. The policy towards
employees overseas is the same but the practical application
of the policy varies according to local requirements.

EQUAL OPPORTUNITY
Prudential recognises, respects and values difference 
and diversity. Its equal opportunities policy is to be fair,
responsible and caring in all aspects of the business. 
The Group seeks to ensure all employees and applicants 
to its businesses are given equal opportunity in all aspects 
of employment to ensure that the Group’s businesses
attract, retain and promote the best available talent. 
All the businesses work to embed these principles in all
aspects of their management practices and to ensure that
this is evident to employees in their day-to-day work.

It is Group policy to give full and fair consideration and
encouragement to the employment of applicants with suitable
aptitudes and abilities, and to continuing the employment 
of staff who become disabled, and to provide training and
career development opportunities to disabled employees.

PRUDENTIAL PLC ANNUAL REPORT 2003 53
PRUDENTIAL PLC ANNUAL REPORT 2003 53

AUDITORS
A resolution for the re-appointment of KPMG Audit Plc as
auditors of the Company will be put to the Annual General
Meeting on 6 May 2004.

SHAREHOLDERS
The number of accounts on the share register at
31 December 2003 was 76,805 (2002: 86,400). Further
information about shareholdings in the Company is given on
page 116. As at 12 March 2004 the Company had received
notification in accordance with Sections 198 to 208 of the
Companies Act 1985 from Fidelity Investments and Legal &
General Investment Management Limited of a holding of 4.01
and 3 per cent respectively of the Company’s share capital.

On behalf of the Board of directors 

PETER MAYNARD
COMPANY SECRETARY
19 March 2004

DIRECTORS’ REPORT CONTINUED

EMPLOYEE INVOLVEMENT
The Group has effective communication channels 
through which employees’ views can be sought on issues
which concern them. Throughout the Group there is close
consultation between management and other employees 
on appropriate matters of concern, with a view to keeping
employees informed about the progress of the Group’s
business and the economic factors affecting it. Communication
with employees is achieved in a number of ways, including
one-to-one staff briefings and through the Group’s intranet
site. Prudential’s European Employee Forum provides an
opportunity for elected employee representatives to consult
with senior management on strategic European business
issues. M&G’s Staff Consultative Committee promotes
communication and consultation throughout M&G and is the
forum for dialogue on a range of issues of interest to staff.

In 2003 employees were again invited to participate in 
the Prudential Savings-Related Share Option Scheme 
(the Scheme). The Scheme has now been operating 
for over 20 years and a majority of UK staff currently
participate. The Prudential International Savings-Related
Share Option Scheme (ISSOS) for employees has been
operating since 2000 in Hong Kong, Malaysia and
Singapore, since 2001 in Taiwan and India, and since 2003
in Korea. On average 37 per cent of employees in those
countries covered by the ISSOS currently participate.

The trustees of each of the Group’s UK pension schemes
include elected individuals.

DONATIONS
Prudential is committed to supporting the communities
where it is an employer. In 2003 the Group spent £4.1 million
in support of the community. Within this, direct donations to
charitable organisations amounted to £2.8 million, of which
approximately £2.3 million came from EU operations. This is
broken down as follows: Education £1,058,000; Social and
Welfare £927,000; Environment and Regeneration £85,000;
Cultural £95,000 and Staff Volunteering £96,000. The
aggregate figure for charitable donations from Prudential's
non-EU subsidiaries (Jackson National Life and Prudential
Corporation Asia) amounted to £0.5 million. It is the 
Group's policy not to make donations to political parties or
to incur political expenditure, within the meaning of those
expressions as defined in the Political Parties, Elections and
Referendums Act 2000, and the Group did not make any
such donations or incur any such expenditure in 2003. 

54 PRUDENTIAL PLC ANNUAL REPORT 2003

SUMMARY OF STATUTORY BASIS RESULTS
YEAR ENDED 31 DECEMBER 2003

The following table shows the statutory basis results reported in the profit and loss account on pages 56 to 58.

It does not form part of the statutory financial statements.

Operating profit (based on long-term investment returns) before 

amortisation of goodwill and exceptional items

Balance on the general business technical account (analysed on page 56)

Long-term business:

UK and Europe Insurance Operations*
US Operations
Prudential Asia (net of development expenses of £27m (£26m))

Balance on the long-term business technical account before tax (analysed on pages 57 and 58)*

M&G
US broker-dealer and fund management
Egg
Other income and expenditure (analysed on page 75)

Group operating profit before amortisation of goodwill and exceptional items*

Items excluded from operating profit before amortisation of goodwill:

Amortisation of goodwill
Short-term fluctuations in investment returns
Profit on sale of UK general business operations

Total

Statutory basis profit on ordinary activities before tax (analysed on page 58)*

Tax on profit on ordinary activities:

Tax on operating profit before amortisation of goodwill*
Tax on items excluded from operating profit before amortisation of goodwill

Total tax on profit on ordinary activities*

Minority interests

Statutory basis profit for the financial year after minority interests:

Operating profit after tax and related minority interests before amortisation of goodwill*
Items excluded from operating profit after tax before amortisation of goodwill

Total statutory basis profit for the financial year after minority interests*

Earnings per share
Based on operating profit after tax and related minority interests before amortisation of goodwill*
Based on total statutory profit for the financial year after minority interests – basic

Dividend per share

*The 2002 figures for these lines have been restated (see note 4).

2003
£m

Restated
2002
£m

0

0

256 
165 
71 

492 

83 
(3)
(34)
(181)

357 

(98)
91 
– 

(7)

372 
139 
62 

573 

71 
14 
(20)
(189)

449 

(98)
(205)
355 

52 

350 

501 

(106)
(38)

(144)

(120)
78 

(42)

2 

9 

257 
(49)

208 

333 
135 

468 

12.9p
10.4p

16.7p
23.5p

16.0p

26.0p

PRUDENTIAL PLC ANNUAL REPORT 2003 55

CONSOLIDATED PROFIT AND LOSS ACCOUNT
YEAR ENDED 31 DECEMBER 2003

GENERAL BUSINESS TECHNICAL ACCOUNT

Gross premiums written
Outwards reinsurance premiums

Premiums written, net of reinsurance
Change in the gross provision for unearned premiums
Change in the provision for unearned premiums, reinsurers’ share

Earned premiums, net of reinsurance

Allocated investment return transferred from the non-technical account

Claims paid:

Gross amount
Reinsurers’ share

Net of reinsurance

Change in the provision for claims:

Gross amount
Reinsurers’ share

Net of reinsurance

Claims incurred, net of reinsurance

Net operating expenses

Balance on the general business technical account

Note

11
11

11

15

11

2003
£m

– 
– 

– 
155
(155)

– 

7 

(151)
146 

(5)

68 
(67)

1 

(4)

(3)

0

2002
£m

329 
(329)

– 
6 
(6)

– 

8 

(221)
214 

(7)

10 
(8)

2 

(5)

(3)

0

Following the sale of the Group's UK home and motor business in 2002, the whole of the general business technical account
relates to discontinued operations (see note 11).

56 PRUDENTIAL PLC ANNUAL REPORT 2003

LONG-TERM BUSINESS TECHNICAL ACCOUNT

Gross premiums written
Outwards reinsurance premiums

Earned premiums, net of reinsurance

Investment income

Unrealised gains (losses) on investments

Claims paid:

Gross amount
Reinsurers’ share

Net of reinsurance

Change in the provision for claims:

Gross amount
Reinsurers’ share

Net of reinsurance

Claims incurred, net of reinsurance

Change in long-term business provision:

Gross amount*
Reinsurers’ share

Net of reinsurance*

Change in provisions for linked liabilities, net of reinsurance

Change in other technical provisions, net of reinsurance*

Net operating expenses*

Investment expenses and charges

Tax attributable to the long-term business*

Allocated investment return transferred (to) from the non-technical account

Transfer (to) from the fund for future appropriations

Balance on the long-term business technical account*

*The 2002 figures for these lines have been restated (see note 4).

Note

2003
£m

Restated
2002
£m

6 13,781
(290)

16,669
(216)

13,491

16,453

13

8,022

7,016

7,489 (10,761)

(11,843)
140

(13,816)
124

(11,703)

(13,692)

(29)
(3)

(32)

(4)
12

8

(11,735)

(13,684)

(3,935)
(15)

(4,104)
59

(3,950)

(4,045)

(4,728)

1,346

(8,678)

(2,699)

(1,844)

(1,805)

(481)

(499)

(828)

(77)

661

199

(5,021)

5,520

338

401

15

16

20

PRUDENTIAL PLC ANNUAL REPORT 2003 57

CONSOLIDATED PROFIT AND LOSS ACCOUNT CONTINUED
YEAR ENDED 31 DECEMBER 2003

NON-TECHNICAL ACCOUNT

Balance on the general business technical account

Balance on the long-term business technical account*
Tax credit attributable to balance on the long-term business technical account*

Balance on the long-term business technical account before tax*

Profit on insurance activities*

Other activities
Investment income
Allocated investment return transferred from (to) the long-term business technical account
Investment expenses and charges
Unrealised losses on investments
Allocated investment return transferred to the general business technical account
Other income:

UK investment management result
US broker-dealer and fund management result
Profit on sale of UK general business operations

Other charges:

Corporate expenditure
UK banking business result
Amortisation of goodwill

Loss on other activities

Profit on ordinary activities before tax*
Tax on profit on ordinary activities*

Profit for the financial year before minority interests*
Minority interests

Profit for the financial year after minority interests*

Dividends:

Interim (at 5.3p (8.9p) per share)
Final (at 10.7p (17.1p) per share)

Total dividends

Retained loss for the financial year*

Reconciliation of operating profit before amortisation of goodwill and exceptional items 

to profit on ordinary activities†

Operating profit based on long-term investment returns before amortisation of goodwill and arising 

wholly from continuing operations*

Amortisation of goodwill

Operating profit based on long-term investment returns*
Short-term fluctuations in investment returns
Profit on sale of UK general business operations

Profit on ordinary activities before tax (including actual investment returns)*

Basic earnings per share
Based on operating profit after tax and related minority interests before amortisation 

of goodwill of £257m (£333m) and 1,996m (1,988m) shares*

Based on profit for the financial year after minority interests of £208m (£468m) and 

1,996m (1,988m) shares*

Diluted earnings per share
Based on profit for the financial year after minority interests of £208m (£468m) and 

1,998m (1,991m) shares*

Dividend per share

*The 2002 figures for these lines have been restated (see note 4).

Note

8

20

8

13

16

11

15
11
21

8

8
20

8
21

5
11

8

5

5

5

2003
£m

0

338
154

492

492

106
77
(189)
(10)
(7)

83
(3)
– 

(67)
(34)
(98)

(142)

350
(144)

206
2

208

(106)
(214)

(320)

(112)

357
(98)

259
91
– 

350

Restated
2002
£m

0

401
172

573

573

283
(199)
(191)
(217)
(8)

71
14
355

(62)
(20)
(98)

(72)

501
(42)

459
9

468

(178)
(341)

(519)

(51)

449
(98)

351
(205)
355

501

12.9p

16.7p

10.4p

23.5p

10.4p

16.0p

23.5p

26.0p

†Operating profit and related earnings per share include investment returns at the expected long-term rate of return but exclude amortisation of goodwill
and exceptional items. The directors believe that operating profit, as adjusted for these items, better reflects underlying performance. Profit on ordinary
activities and related earnings per share include these items together with actual investment returns. This basis of presentation has been adopted consistently
throughout these financial statements.

58 PRUDENTIAL PLC ANNUAL REPORT 2003

CONSOLIDATED STATEMENT OF TOTAL RECOGNISED GAINS AND LOSSES
YEAR ENDED 31 DECEMBER 2003

Profit for the financial year after minority interests*

Exchange movements, net of related tax

Total recognised (losses) gains relating to the financial year*

Prior year adjustment*

Total losses recognised since previous Annual Report

Restated
2002
£m

468 

(252)

216 

2003
£m

208

(253)

(45)

(55)

(100)

RECONCILIATION OF MOVEMENTS IN CONSOLIDATED SHAREHOLDERS’ CAPITAL AND RESERVES
YEAR ENDED 31 DECEMBER 2003

1 January 2002, as originally reported
Prior year adjustment*

1 January 2002, as restated*

Total recognised gains relating to 2002, as restated*
Dividends
New share capital subscribed
Transfer for shares issued in lieu of cash dividends

31 December 2002, as originally reported
Prior year adjustment*

1 January 2003, as restated*

Total recognised losses relating to 2003
Dividends
New share capital subscribed
Transfer for shares issued in lieu of cash dividends

31 December 2003

*The figures for these lines have been restated (see note 4).

Ordinary
share
capital
(note 28)
£m

Share
premium
(note 28)
£m

100 

533 

100 

533 

40 
(23)

550 

100 

Restated
retained
profit
and loss
reserve
£m

3,317 
(74)

3,243 

216 
(519)

23 

3,018 
(55)

Restated
total
£m

3,950 
(74)

3,876 

216 
(519)
40 

3,668 
(55)

100 

550 

2,963 

3,613 

(45)
(320)

27 

(45)
(320)
30 

30 
(27)

100 

553 

2,625 

3,278 

PRUDENTIAL PLC ANNUAL REPORT 2003 59

2003
£m

Restated
2002
£m

Note

21

1,504

1,604

10,766
10,965
22
73
56
23
24 109,219 104,299

34 120,240 115,138

25

19,921

15,763

9

–
499
151
274

924

125
4
19

158
434

740

155
545
223
244

1,167

243
3
23

212
385

866

11

26
34
27
28

11,654
975
184
1,221
108
34

10,526
976
196
1,115
133
34

14,176

12,980

1,131
2,952
138

4,221

1,156
3,222
95

4,473

161,726 151,991

CONSOLIDATED BALANCE SHEET
31 DECEMBER 2003

ASSETS

Intangible assets
Goodwill

Investments
Land and buildings
Investments in participating interests
Other financial investments

Assets held to cover linked liabilities

Reinsurers’ share of technical provisions
Provision for unearned premiums
Long-term business provision*
Claims outstanding
Technical provisions for linked liabilities

Debtors
Debtors arising out of direct insurance operations:

Policyholders
Intermediaries

Debtors arising out of reinsurance operations
Other debtors:

Tax recoverable
Other

Other assets
Banking business assets:

Egg
Jackson Federal Bank

Tangible assets
Cash at bank and in hand
Present value of acquired in-force long-term business*
Own shares (ordinary shares of parent company)

Prepayments and accrued income
Accrued interest and rent
Deferred acquisition costs*
Other prepayments and accrued income

Total assets*

*The 2002 figures for these lines have been restated (see note 4).

60 PRUDENTIAL PLC ANNUAL REPORT 2003

LIABILITIES

Capital and reserves
Share capital
Share premium
Profit and loss account*

Shareholders’ funds – equity interests*

Minority interests

Subordinated liabilities

Fund for future appropriations

Technical provisions
Provision for unearned premiums
Long-term business provision*
Claims outstanding

Technical provisions for linked liabilities

Provision for other risks and charges
Deferred tax

Deposits received from reinsurers*

Creditors
Creditors arising out of direct insurance operations
Creditors arising out of reinsurance operations
Debenture loans
Amounts owed to credit institutions
Other borrowings
Obligations of Jackson National Life under funding and stocklending arrangements
Other creditors including taxation and social security:

Banking business liabilities:

Egg
Jackson Federal Bank

Tax
Final dividend
Other creditors*

Accruals and deferred income

Total liabilities*

*The 2002 figures for these lines have been restated (see note 4).

2003
£m

Restated
2002
£m

Note

28
28

10

32

9

100
553
2,625

3,278

107

1,322

100
550
2,963

3,613

108

748

12,646

7,663

–
100,287
891

155
99,048
961

9 101,178 100,164

9

20,195

16,007

20

1,154

48

382
12
1,781
192
1,150
3,762

10,787
894
851
214
1,123

32
32
32
32

11

696

100

252
184
1,562
296
1,767
5,098

9,882
902
924
341
1,046

21,148

22,254

650

638

161,726 151,991

PRUDENTIAL PLC ANNUAL REPORT 2003 61

Note

2003
£m

2002
£m

29
29

4,000 
2,526 

6,526 

5,500 
2,160 

7,660 

32
32

1,072 
32 
156 

1,260 

(1,041)
(14)
(17)
(184)
(214)
(29)
(44)

1,420 
28 
36 

1,484 

(1,632)
(29)
(14)
(126)
(341)
(19)
(43)

(1,543)

(2,204)

(283)

(720)

6,243 

6,940 

32

(2,262)
(2,359)

(1,703)
(3,511)

(4,621)

(5,214)

1,622 

1,726 

28
28
30

100 
553 
969 

1,622 

100 
550 
1,076 

1,726 

BALANCE SHEET OF THE COMPANY
31 DECEMBER 2003

Fixed assets
Investments:

Shares in subsidiary undertakings
Loans to subsidiary undertakings

Current assets
Debtors:

Amounts owed by subsidiary undertakings
Other debtors

Cash at bank and in hand

Less liabilities: amounts falling due within one year
Commercial paper
Other borrowings
Amounts owed to subsidiary undertakings
Tax payable
Final dividend
Sundry creditors
Accruals and deferred income

Net current liabilities

Total assets less current liabilities

Less liabilities: amounts falling due after more than one year
Debenture loans
Amounts owed to subsidiary undertakings

Total net assets

Capital and reserves
Share capital
Share premium
Profit and loss account

Shareholders’ funds

The financial statements on pages 56 to 96 were approved by the Board of directors on 19 March 2004.

SIR DAVID CLEMENTI
CHAIRMAN

JONATHAN BLOOMER
GROUP CHIEF EXECUTIVE

PHILIP BROADLEY
GROUP FINANCE DIRECTOR

62 PRUDENTIAL PLC ANNUAL REPORT 2003

CONSOLIDATED CASH FLOW STATEMENT
YEAR ENDED 31 DECEMBER 2003

Operations
Net cash inflow from operating activities

Servicing of finance
Interest paid

Tax
Tax received

Acquisitions and disposals
Net cash inflow from:

Acquisition of subsidiary undertakings
Disposal of UK general business operations
Disposal of European businesses, net of reinsurance payments

Net cash inflow from acquisitions and disposals

Equity dividends
Equity dividends paid

Net cash outflow before financing

Financing
Issue of borrowings
Reduction in credit facility utilised by investment subsidiaries managed by PPM America
Issues of ordinary share capital

Net cash inflow (outflow) from financing

Net cash inflow (outflow) for the year

The net cash inflow (outflow) was invested (financed) as follows:
Portfolio investments
Purchases:

Ordinary shares
Fixed income securities

Sales:

Ordinary shares
Fixed income securities

Net sales of portfolio investments
Increase in cash and short-term deposits, net of overdrafts

In accordance with FRS 1, this statement excludes the cash flows of long-term business funds.

Note

2003
£m

34

88

2002
£m

31

(172)

(180)

128

299

11
35

34

34
34
34

–
–
27

27

(447)

(376)

829
(151)
30

708

332

(12)
353
–

341

(509)

(18)

86
(165)
40

(39)

(57)

1
962

963

39
3,209

3,248

(2)
(1,110)

(294)
(3,037)

(1,112)

(3,331)

34
34

(149)
481

332

(83)
26

(57)

PRUDENTIAL PLC ANNUAL REPORT 2003 63

NOTES ON THE FINANCIAL STATEMENTS

1. NATURE OF OPERATIONS
Prudential plc (the Company) together with its subsidiaries (collectively, the Group or Prudential) is an international financial
services group with its principal operations in the United Kingdom, the United States and Asia. During 2003, the Group operated
in the UK through its subsidiaries, primarily The Prudential Assurance Company Limited (PAC), Prudential Annuities Limited,
Prudential Retirement Income Limited, M&G Group plc and Egg plc. In the US the Group’s principal subsidiary is Jackson National
Life Insurance Company.

Long-term business products written in the UK and Asia are principally with-profits deposit administration, other conventional and
unitised with-profits policies and non-participating pension annuities in the course of payment. Long-term business also includes
linked business written in the UK, Asia and Europe. The principal products written by Jackson National Life in the US are interest
sensitive deferred annuities and whole-life policies, variable annuities, guaranteed investment contracts, equity linked indexed
deferred annuities and term life insurance.

2. BASIS OF PREPARATION
The consolidated financial statements are prepared in accordance with the provisions of Section 255A of, and Schedule 9A to, 
the Companies Act 1985 which cover the disclosures applicable to insurance companies and groups.

The consolidated financial statements are prepared in accordance with applicable accounting standards under UK Generally
Accepted Accounting Practice (UK GAAP), including Financial Reporting Standards (FRS) and Statements of Standard Accounting
Practice (SSAP) and also in accordance with the revised Statement of Recommended Practice, ‘Accounting for Insurance Business’,
issued in November 2003 by the Association of British Insurers (the revised SORP). 

Compliance with the revised SORP is required for 2004 reporting but early adoption is encouraged. The Company has chosen 
to adopt early the revised SORP. Previously the consolidated financial statements were prepared in accordance with the 1998
version of the SORP. The only items of significance to the Group’s results for the changed provisions of the revised SORP relate 
to the accounting for certain types of reinsurance contracts. The results for 2002 have been restated for the altered accounting
policy in this respect. Further details are shown in note 4. 

The results of US operations and certain Asian operations are prepared on the basis of US GAAP, with non-insurance balances
adjusted where necessary to comply with UK GAAP.

FRS 17, ‘Retirement benefits’ was issued in November 2000. This standard specifies how costs of providing retirement benefits, in
particular for defined benefit schemes, should be recognised and disclosed in the financial statements. Under FRS 17 none of the
requirements need be recognised in the primary financial statements for the years ended 31 December 2003 and 2002. However,
for the 2003 financial statements disclosure is required of the impact of FRS 17 on the opening and closing balance sheet positions,
profit and loss account, and statement of total recognised gains and losses to illustrate the effect if the standard had been recognised
in these primary financial statements. The Company has adopted the standard in this respect and details are disclosed in note 17.

The consolidated financial statements of the Group include the assets, liabilities and results of the Company and subsidiary
undertakings in which Prudential has a controlling interest, using accounts drawn up to 31 December 2003. The results of
subsidiaries are included in the financial statements from the date acquired to the effective date of disposal. All intercompany
transactions are eliminated on consolidation except for investment management fees charged by M&G and the Group’s US and
Asia fund management operations to long-term business funds.

The consolidated profit and loss account comprises a general business technical account (property and casualty insurance
business), a long-term business technical account (life insurance, pension, disability and sickness insurance and annuity business),
and a non-technical account. All transactions recorded in the general business technical account relate to discontinued operations.
The insurance operations are presented by category of income and expenditure in each respective technical account. The balances
(profits on insurance activities for the year) from the general and long-term business technical accounts are then included in the
non-technical account and combined with the Group’s non-insurance businesses (principally banking and fund management) to
determine the consolidated profit for the financial year.

In accordance with FRS 1, ‘Cash flow statements’, the statement of cash flows reflects only the cash flows of the Group’s non-insurance
businesses included in the non-technical account and amounts transferred to shareholders’ funds from the Group’s long-term businesses.

The balance sheet of the Company is prepared in accordance with Section 226 of, and Schedule 4 to, the Companies Act 1985,
which apply to companies generally. The Company has taken advantage of the exemption under Section 230 of the Companies
Act 1985 from presenting its own profit and loss account.

3. SIGNIFICANT ACCOUNTING POLICIES
Long-term business
The results are prepared in accordance with the modified statutory basis of reporting as set out in the revised Statement of
Recommended Practice issued by the Association of British Insurers in November 2003.

Premiums and claims
Premium and annuity considerations for conventional with-profits policies and other protection-type life insurance policies are
recognised when due. Premium and annuity considerations for linked policies, unitised with-profits policies and other investment-
type policies are recognised when received or, in the case of unitised or unit linked policies, when units are issued. Premiums
exclude any taxes or duties assessed based on premiums.

64 PRUDENTIAL PLC ANNUAL REPORT 2003

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Premiums and claims continued
Policy fees are charged to the linked, unitised with-profits and other investment-type policyholders’ account balances for mortality,
asset management and policy administration. These fees are recognised as revenue when charged against the policyholders’
account balances.

Claims paid include maturities, annuities, surrenders and deaths. Maturity claims are recorded on the policy maturity date. Annuity
claims are recorded when the annuity becomes due for payment. Surrenders are recorded when paid, and death claims are recorded
when notified.

Deferred acquisition costs
Costs of acquiring new business, principally commissions, marketing and advertising costs and certain other costs associated with
policy issuance and underwriting that are not reimbursed by policy charges are specifically identified and capitalised as deferred
acquisition costs (DAC), which are included as an asset in the balance sheet. The DAC asset is amortised against margins in future
revenues on the related insurance policies, to the extent that the amounts are recoverable out of the margins. Recoverability of the
unamortised DAC asset is assessed at the time of policy issue, and reviewed if profit margins have declined.

For with-profits business, the amortisation of the DAC asset is taken into account in determining the transfer from or to the fund for
future appropriations. Movements on the DAC asset and amortisation for with-profits business have no direct impact on the profit
attributable to shareholders.

For the business of Jackson National Life the determination of the expected emergence of margins, against which the amortisation
profile of the DAC asset is established, is dependent on certain key assumptions. For single premium deferred annuity business,
the key assumption is the expected long-term spread between the earned rate and the rate credited to policyholders. For variable
annuity business, the key assumption is the expected long-term level of equity market returns which, for 2003 and 2002, was 8.4%
per annum implemented using a mean reversion methodology. These returns affect the level of future expected profits through
their effects on fee income and the required level of provision for guaranteed minimum death benefit claims. 

Long-term business provision
UK Insurance Operations
Prudential’s long-term business written in the UK comprises predominantly life insurance policies under which the policyholders
are entitled to participate in the profits of the long-term business supporting these policies. This business is also written in parts of
Asia. Such policies are called ‘with-profits’ policies. Prudential maintains with-profits funds within the Group’s long-term business
funds, which segregate the assets and liabilities and accumulate the profit and loss activity related to that with-profits business. 
The amounts accumulated in these with-profits funds are available to provide for future policyholder benefit provisions and for
bonuses to be distributed to with-profits policyholders. The bonuses, both annual and final, reflect the right of the with-profits
policyholders to participate in the financial performance of the with-profits funds. Shareholders’ profits with respect to bonuses
declared on with-profits business correspond to the shareholders’ share of the cost of bonuses as declared by the Board of
directors. The shareholders’ share currently represents one-ninth of the cost of bonuses declared for with-profits policies.

Annual bonuses are declared and credited each year to all with-profits policies. The annual bonuses increase policy benefits 
and, once credited, become guaranteed. Annual bonuses are charged to the profit and loss account as a change in the long-term
business provision in the year declared. Final bonuses are declared each year and accrued for all policies scheduled to mature and
death benefits expected to be paid during the next financial year. Final bonuses are not guaranteed and are only paid on policies
that result from claims through the death of the policyholder or maturity of the policy within the period of declaration or by
concession on surrender. No policyholder benefit provisions are recorded for future annual or final bonus declarations.

The overwhelming majority of the liabilities for business in-force of UK insurance operations are held by Prudential Assurance Company
(PAC) and its subsidiaries Prudential Annuities Limited (PAL) and Prudential Retirement Income Limited (PRIL). The key features of
the liabilities of these companies are as follows:

Conventional with-profits and other protection-type policies
The future policyholder benefit provisions on conventional with-profits and other protection-type policies are calculated using the
net premium method. The net premium is calculated such that it would be sufficient at the outset of the policy to provide only for
the discounted value of the original guaranteed death and maturity benefits on the chosen valuation assumptions. The provision is
then calculated by subtracting the present value of future net premiums from the present value of future benefits (including vested
bonuses) using a prudent discount rate.

Under the net premium valuation method, vested bonuses are included in the cash flows assessed but future allocations of bonuses
are not included explicitly, although they are implicitly taken into account in the discount rate used, which is based on the return
available on suitable investments. The detailed methodology for UK companies is included in regulations contained in the FSA
rules. In particular, the returns available from equity and property assets are based on expected income and/or earnings and no
allowance is made for potential future capital growth.

The assumptions to which the estimation of the long-term business provision for these contracts is particularly sensitive are the
interest rate used to discount the provision and the assumed future mortality experience of policyholders. The net premium reserves
are calculated using assumptions for interest, mortality, morbidity and expense, but without assumptions for withdrawals. These
assumptions are determined as prudent best estimates at the date of valuation. Interest rates used in establishing policyholder benefit
provisions for conventional with-profits policies in the consolidated financial statements range from 3.0% to 5.0% at 31 December 2003
and 31 December 2002. There have been no significant changes to other key assumptions.

PRUDENTIAL PLC ANNUAL REPORT 2003 65

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Pension annuities
The interest rates used in establishing policyholder benefit provisions for pension annuities in the course of payment are adjusted
each year and range from 1.96% to 5.14% at 31 December 2003 and 2.4% to 5.4% at 31 December 2002. Mortality rates used in
establishing policyholder benefit provisions are based on published mortality tables adjusted to reflect actual experience. The only
other noteworthy change to assumptions in 2003 was with respect to mortality, where the shape of the set of assumptions has
been changed as part of the regular monitoring of mortality developments. 

Accumulating with-profits business
For accumulating with-profits business, the calculation of the long-term business provision is based on a gross premium bonus
reserve valuation. In general terms, a gross premium valuation basis is one in which the premiums brought into account are the 
full amounts receivable under the contract. The method includes explicit estimates of premiums, expected claims, future regular
bonuses, costs of maintaining contracts and future renewal expenses. Cash flows are discounted at the valuation rate of interest.
The methodology for UK companies is included in the FSA rules. The discount rate is based on the expected return on the assets
deemed to back the liabilities as prescribed by the FSA rules. 

For PAC business the calculation is based on a valuation under which future reversionary bonuses are added to the guaranteed
liabilities existing at the valuation date. The provision is then calculated as the present value of future policyholder benefits plus 
the present value of future expenses, without assumption for withdrawals.

An addition is made in respect of future premiums if this produces a higher provision. The assumptions to which the estimation 
of the long-term business provision is particularly sensitive are the assumed future reversionary bonuses, the interest rate used to
discount the provision, the assumed future per policy expenses and the assumed future mortality experience of policyholders.

For PAC business, the provision has been taken as the lower of:
• the accumulated fund or the value at the bid price of the notional number of units allocated to policyholders, in both cases excluding

final bonus; and

• the surrender or transfer value which, having regard to policyholders’ reasonable expectations, would be payable at the valuation date,
or, if greater, the value of the guaranteed liabilities excluding final bonus calculated on a gross premium bonus reserve method. 

For the purpose of calculating the liability using the bonus reserve method, the assumed interest rates range from 3.0% to 5.0% 
at 31 December 2003 and 31 December 2002, while future reversionary bonuses are assumed to fall from current levels to zero 
in steps of 1.5% per year. There have been no significant changes of assumption for accumulating with-profits business. 

Additional details for PAC, PAL and PRIL are given in the statutory accounts of those companies.

Jackson National Life
The future policyholder benefit provisions for Jackson National Life’s conventional protection-type policies are determined using the
net level premium method under US GAAP principles and assumptions as of the issue date as to mortality, interest, policy lapsation
and expenses plus provisions for adverse deviations. Rates of interest used in establishing the policyholder benefit provisions range
from 4.0% to 8.0%. Mortality assumptions range from 50% to 90% of the 1975-1980 Basic Select and Ultimate tables, depending on
underwriting classification and policy duration. For investment-type products sold by Jackson National Life, the policyholder benefit
provision included within technical provisions in the consolidated balance sheet is the policyholder account balance.

Prudential Asia
The future policyholder benefit provisions for Asian businesses are determined in accordance with methods prescribed 
by local GAAP adjusted to comply, where necessary, with UK GAAP. For the Hong Kong business, which is a branch of the 
Prudential Assurance Company, and the Singapore and Malaysian operations the valuation principles and sensitivities to changes
of assumptions of conventional with-profits and other protection-type policies are similar to those described above for equivalent
products written by the UK operations. For Hong Kong business the interest rate has reduced to 3.6% at 31 December 2003 
from 3.75% at 31 December 2002 for traditional business and to 3.25% at 31 December 2003 from 3.75% at 31 December 2002 
for accumulating with-profits assurances. For Singapore and Malaysia there have been no significant changes of assumption.
Interest rates of 3.5% to 4.0% in Singapore and 4.0% in Malaysia have been used in accordance with local regulations.

For Asian operations in countries where local GAAP is not well established and in which the business written is primarily 
non-participating and linked business, US GAAP is used as the most appropriate proxy to local GAAP. The future policyholder
benefit provisions for non-linked business are determined using the net level premium method, with an allowance for surrenders,
maintenance and claim expenses. Rates of interest used in establishing the policyholder benefit provisions vary by operation
depending on the circumstances attaching to each block of business. As with the other Asian operations mentioned above, 
the assumptions to which the future policyholder benefit provisions are most sensitive are the interest rate used to discount the
liabilities and the future mortality and morbidity experience of policyholders. In Taiwan, interest rates range from 1.5% to 6.5%. 
In Japan, they range from 0.9% to 1.6%.

Although the basis of valuation of Prudential’s overseas operations is in accordance with the requirements of the Companies Act
1985 and ABI SORP, the valuation of policyholder benefit provisions for these businesses may differ from that determined on a UK
modified statutory basis for UK operations with the same features.

Linked business
For all insurance operations, segregated accounts are established for policyholder business for which policyholder benefits are
wholly or partly determined by reference to specific investments or to an investment-related index. The assets and liabilities of 
this linked business are reported as summary totals in the consolidated balance sheet.

66 PRUDENTIAL PLC ANNUAL REPORT 2003

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Fund for future appropriations
The fund for future appropriations (FFA) represents the excess of assets over policyholder liabilities for the Group’s with-profits
funds. The annual excess (shortfall) of income over expenditure of the with-profits funds, after declaration and attribution of the
cost of bonuses to policyholders and shareholders, is transferred to (from) the FFA each year through a charge (credit) to the profit
and loss account. The balance retained in the FFA represents cumulative retained earnings arising on the with-profits business that
has not been allocated to policyholders or shareholders. The balance retained in the FFA is determined after full provision for deferred
tax on unrealised appreciation on investments. The FFA in respect of the Scottish Amicable Insurance Fund is wholly attributable,
but not yet allocated, to policyholders of that fund. Details are shown in note 9.

Overseas subsidiaries
Results of overseas subsidiaries are determined initially using local GAAP bases of accounting with subsequent adjustments where
necessary to comply with the Group’s accounting policies.

In the case of Jackson National Life, US GAAP results are adjusted to comply with UK GAAP in respect of the valuation basis for
fixed income securities and certain financial derivative instruments. Further details are shown in note 12.

General insurance
General insurance business is accounted for on an annual accounting basis.

Revenue recognition
Premiums are recognised when risks are assumed. The proportion of premiums written relating to periods of risk beyond any year
end is recorded as an unearned premium provision and subsequently recognised in earnings proportional to the period of the risk.
Premiums are presented gross of commission and exclude any taxes or duties assessed based on premium.

Claims
Claims incurred include settlement and handling costs of paid and outstanding claims arising from events occurring in the year 
and adjustments to prior years’ claims provisions. Outstanding claims include claims incurred up to, but not paid, at the end of 
the accounting period, whether or not reported.

An unexpired risks provision is established for any excess of expected claims and deferred acquisition costs over unearned premiums
and investment returns. The assessment of expected claims involves consideration of claims experience up to the end of the accounting
period. No specific provision is made for major events occurring after this date. 

Investment returns
Investment returns comprise investment income, realised gains and losses and changes in unrealised gains and losses, except 
for changes in unrealised gains and losses on debt securities held by Jackson National Life. Subject to provisions for permanent
diminutions in value, debt securities held by Jackson National Life are carried at amortised cost. 

Realised investment gains and losses represent the difference between the net sale proceeds and the cost of acquisition. Unrealised
investment gains and losses represent the difference between the carrying value at the previous year end (or purchase value
during the year) and the carrying value at the current year end.

Investment returns in respect of long-term business, including those on assets matching solvency capital, are included in the 
long-term business technical account. Other investment returns are included in the non-technical account.

Investment returns on assets covering general business liabilities are allocated from the non-technical account to the general
business technical account. Investment returns are also allocated between the long-term business technical account and the
non-technical account for the difference between the actual investment rate of return of the long-term business technical account
and the long-term rate of return on the assets backing shareholder financed long-term business (primarily Jackson National Life 
and certain Asian operations). Further details are provided in note 5.

Reinsurance
In the normal course of business, the Group seeks to reduce loss exposure arising primarily from catastrophes or other significant
adverse events by reinsuring certain levels of risk in various areas of exposure with other insurance companies or reinsurers. An
asset or liability is recorded in the consolidated balance sheet representing premiums due to or payments due from reinsurers, and
the share of losses recoverable from reinsurers.

Under the provisions of the revised SORP, any reinsurance contract, where elements can be identified that do not result in the
transfer of significant insurance risk, should be accounted for in two parts. Typically the elements that do not transfer significant
insurance risk contain a financing component. For those contracts that do contain a financing component, the financing liability 
is recorded as a deposit due to the reinsurer. Previously, under the accounting policy applied up until 2002, an asset representing
the present value of future margins on the ceded business from which the financing will be repaid has been recognised on the
consolidated balance sheet to the extent the reinsurer has assumed the risk that such margins will emerge. However, on the
change of accounting policy arising from the adoption of the revised SORP such assets are no longer established. Consistent with
the altered accounting policy, the prior year adjustments reported in the 2003 financial statements, and as explained in more detail
in note 4, include the removal of such assets from the restated 2002 results.

PRUDENTIAL PLC ANNUAL REPORT 2003 67

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Tax
The Group’s UK subsidiaries each file separate tax returns. Jackson National Life and other foreign subsidiaries, where permitted,
file consolidated income tax returns. In accordance with UK tax legislation, where one domestic UK company is a 75% owned
subsidiary of another UK company or both are 75% owned subsidiaries of a common parent, the companies are considered to be
within the same UK tax group. For companies within the same tax group, trading profits and losses arising in the same accounting
period may be offset for purposes of determining current and deferred taxes.

Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result 
of taxable operations for the current year. To the extent that losses of an individual UK company are not offset in any one year, 
they can be carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of FRS 19, issued in December 2000. The Company
has chosen not to apply the option available under FRS 19 of recognising such assets and liabilities on a discounted basis to reflect
the time value of money. Except as set out in FRS 19, deferred tax is recognised in respect of all timing differences that have
originated but not reversed by the balance sheet date.

Deferred tax on changes in the fair value of investments is recognised in the profit and loss account. The deferred tax liability in
respect of revaluation of investments is reflected in shareholders’ funds and the fund for future appropriations. Deferred tax assets
are recognised to the extent that it is regarded as more likely than not that they will be recovered.

The tax charge for long-term business included in the long-term business technical account includes tax expense on with-profits
funds attributable to both the policyholders and the shareholders. Different tax rules apply under UK law depending upon
whether the business is life insurance or pension business. Tax on the life insurance business is based on investment returns less
expenses attributable to that business. Tax on the pension business is based on the shareholders’ profits or losses attributable to
that business. The shareholders’ portion of the long-term business is taxed at the shareholders’ rate with the remaining portion
taxed at rates applicable to the policyholders.

The balance of the long-term business technical account is net of the total tax attributable to the long-term business. In order 
to present the profit on long-term insurance activities in the non-technical account on a pre-tax basis, a tax credit attributable to 
the shareholders’ portion of the tax provision for long-term business, calculated at the effective tax rate (where appropriate on a
long-term basis) of the underlying business, is added. This shareholder tax add-back is then included in the tax expense on the
profit on ordinary activities within the non-technical account. Further details are provided in note 20.

Stock-based compensation
The Group offers share award and option plans for certain key employees and a Save As You Earn plan (SAYE plan) for all UK 
and certain overseas employees. The arrangements for distribution to employees of shares held in trust relating to share award
plans and for entitlement to dividends depend upon the particular terms of each plan. Shares held in trust relating to these plans
are conditionally gifted to employees. Compensation costs for non-SAYE plans are recorded over the periods during which share
awards or options are earned. Compensation costs are based on the quoted market prices of the shares at the grant date less any
amounts paid or payable by employees in respect of the awards.

In addition, shares are issued to a qualifying share ownership trust with the excess of the market price subscribed at the date of
transfer by the trust over nominal value recorded by the Company in its share premium account. This amount includes the difference
between the market price at the date of transfer to the trust and amounts payable by employees and is charged directly to the
profit and loss account reserve within shareholders’ funds.

In December 2003, Urgent Issues Task Force abstract 38 (UITF 38) on accounting for Employee Share Ownership Trusts was
issued. The main effect of UITF 38 is to extend the UITF approach of deducting the carrying value of shares from shareholders’
funds rather than accounting for the shares as an asset. An additional impact is that, although the effect is expected to be minor,
UITF 38 necessitates the calculation of certain adjustments to the amounts recorded in the profit and loss account. In recognition of
the timing of issue of UITF 38, compliance with the abstract is not mandatory for 2003 reporting. The Company has chosen not to
adopt the provisions of UITF 38 in its 2003 results but will do so in its 2004 results.

Pension costs
These financial statements have been prepared in accordance with the provisions of SSAP 24, ‘Pension costs’. Disclosures of the
movements in the financial position of the Company’s defined benefit schemes, applying the methodology prescribed by FRS 17, are
shown in note 17. Contributions to the Group’s defined benefit plans are calculated and expensed on a basis that spreads the costs
over the service lives of participants. Contributions in respect of defined contribution plans are accrued by the Group when incurred.

Land and buildings
Investments in tenant and Group occupied leasehold and freehold (directly owned) properties are carried at estimated fair value,
with changes in estimated fair value included in investment returns. Properties are valued annually either by the Group’s qualified
surveyors or professional external valuers using The Royal Institution of Chartered Surveyors (RICS) guidelines. The RICS guidelines
apply separate assumptions to the value of the land, buildings, and tenancy associated with each property. Each property is externally
valued at least once every three years. The cost of additions and renovations is capitalised and considered when estimating fair value.

In accordance with SSAP 19, ‘Investment properties’, no depreciation is provided on investment properties (other than Group
occupied) as the directors consider that these properties are held for investment purposes.

68 PRUDENTIAL PLC ANNUAL REPORT 2003

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Investments in participating interests
A participating interest is a beneficial equity investment where the Group exercises influence over the investee’s operating and
financial policies. A participating interest where the Group exercises significant influence over the investee, generally through
ownership of 20% or more of the entity’s voting rights, is considered to be an investment in associate. The Group’s investments 
in associates are recorded at the Group’s share of net assets. The carrying value of investments in associates is adjusted each year
for the Group’s share of the entities’ profit or loss.

The Group’s investments in joint ventures are also recorded at the Group’s share of net assets. Other participating interests, where
significant influence is not exercised, are carried as investments on the consolidated balance sheet at fair value.

Other financial investments
Other financial investments include equity securities, debt and other fixed income securities, mortgages and other loans, loans to
policyholders and deposits with credit institutions.

Equity securities and debt and other fixed income securities
Equity securities are carried at fair value. Debt and other fixed income securities are carried at fair value, except for those held by
Jackson National Life, which, subject to provision for permanent diminutions in value, are carried at amortised cost. Fair value is
based on quoted market prices for listed securities, and on quotations provided by external fund managers, brokers, independent
pricing services or values as determined by the directors for unlisted securities. Changes in fair value are recognised in investment
returns during the year of the change. Debt and other fixed income securities held by Jackson National Life are carried at
amortised cost as permitted by paragraph 24 of Schedule 9A to the Companies Act 1985. The amortised cost basis of valuation is
appropriate under the provisions of the ABI SORP for Jackson National Life’s redeemable fixed income securities as they are held
as part of a portfolio of such securities intended to be held to maturity. Further details of the valuation basis for fixed income
securities of Jackson National Life are explained in note 12.

Mortgages and other loans
Loans collateralised by mortgages and other unsecured loans are carried at unpaid principal balances, net of unamortised discounts
and premiums and an allowance for loan losses, except for loans held by UK insurance operations which are carried at fair value.
The allowance for loan losses is maintained at a level considered adequate to absorb losses inherent in the mortgage loan portfolio.

Loans to policyholders
Loans to policyholders are carried at unpaid principal balances and are fully collateralised by the cash value of policies.

Deposits with credit institutions
Deposits with credit institutions comprise items, the withdrawal of which are subject to time constraints, and are carried at fair
value. Changes in fair value are included in investment returns for the year.

Shares in subsidiary undertakings
Shares in subsidiary undertakings in the balance sheet of the Company are shown at the lower of cost and estimated realisable
value.

Derivatives
Derivative financial instruments are used to reduce or manage investment, interest rate and currency exposures, to facilitate efficient
portfolio management and for investment purposes. The Group’s policy is that amounts at risk through derivative transactions are
covered by cash or by corresponding assets. Derivative financial instruments are used to facilitate efficient portfolio management
and for investment purposes. With the exception of derivatives held by Jackson National Life, these instruments are carried at fair
value with changes in fair value included in investment returns. For Jackson National Life, the accounting for derivative financial
instruments is explained in note 12.

As part of the efficient portfolio management of the Life Fund of The Prudential Assurance Company Limited, the fund may, from
time to time, invest in cash settled forward contracts over Prudential plc shares. This is in order to avoid a mismatch of the Life Fund’s
investment portfolio with the investment benchmarks set for its equity based investment funds. The contracts will form part of the
long-term investments of the Life Fund. These contracts are subject to a number of limitations for legal and regulatory reasons. 

Securities lending
The Group is party to various securities lending agreements under which securities are loaned to third parties on a short-term
basis. The loaned securities are not removed from the Group’s consolidated balance sheet; rather, they are retained within the
appropriate investment classification. The Group’s policy is that collateral in excess of 100% of the fair value of securities loaned 
is required from all securities borrowers and typically consists of cash, debt securities, equity securities or letters of credit.

In cases where the Group takes possession of the collateral under its securities lending programme, the collateral is included in other
financial investments in the consolidated balance sheet with a corresponding liability being recorded to recognise the obligation 
to return such collateral. To further minimise credit risk, the financial condition of counterparties is monitored on a regular basis.

PRUDENTIAL PLC ANNUAL REPORT 2003 69

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Linked business funds
Certain long-term business policies are linked to specific portfolios of assets or to an investment-related index. Such policies provide
benefits to policyholders that are wholly or partly determined by reference to the value of or income from specific investments 
or by reference to fluctuations in the value of an index of investments. The assets supporting the linked policies are maintained 
in segregated accounts in conformity with applicable laws and regulations. The segregated assets are reported at fair value within
assets held to cover linked liabilities on the consolidated balance sheet. The technical provisions for linked liabilities on the consolidated
balance sheet are determined based on the fair value of the underlying assets supporting the policies.

Tangible assets
Tangible assets, principally computer equipment, software development expenditure, and furniture and fixtures, are capitalised
and depreciated on a straight-line basis over their estimated useful lives, generally three to ten years. Leasehold improvements 
are depreciated over the life of the lease. Assets held under finance leases are capitalised at their fair value.

Banking business assets and liabilities
Banking business assets consist primarily of certificates of deposit and short-term deposits with credit institutions carried at fair
value and mortgage loans carried at recoverable amount, being outstanding principal balances, net of allowances for loan losses.
Loan provisions are recorded for the overall loan portfolio to cover bad debts which have not been separately identified but which
are known from experience to be present in the portfolio. For loans in default, specific loan provisions are recorded. General
provisions are raised in respect of losses, which although not specifically identified, are known from experience to be present in
any such portfolios. The level of general provision is determined by the application of a number of basis points to the aspects of
the portfolio which are not currently identified as delinquent but which experience suggests contains lending which will ultimately
lead to losses. The number of basis points applied to the portfolios are regularly assessed against recent experience and adjusted 
if appropriate. Changes in loan provisions during the year are included in the consolidated profit and loss account.

Liabilities relating to the Group’s banking business consist primarily of customer short-term or demand deposits, including interest
accrued on the deposits.

Further details of UK banking business assets and liabilities are contained in note 11.

Business acquisitions
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the
acquired company to fair value at the date of purchase. The difference between the fair value of the net assets of the acquired
company and the fair value of the consideration given represents goodwill. Revenues and expenses of acquired entities are
included in the consolidated profit and loss account from the date of acquisition in the year acquired. Gross premiums of the
entities are separately presented in the consolidated profit and loss account.

Effective 1 January 1998, goodwill arising from acquisitions is reflected as an asset on the consolidated balance sheet and is
amortised through the consolidated profit and loss account on a straight-line basis over its estimated useful life, not exceeding 
20 years. Prior to 1 January 1998, goodwill relating to acquisitions was charged directly to shareholders’ funds. As permitted under
the transitional arrangements of FRS 10, ‘Goodwill and intangible assets’, amounts previously charged to shareholders’ funds have
not been reinstated as assets. Upon disposal of a business acquired prior to 1 January 1998 to which goodwill relates, the original
goodwill balance is charged to the consolidated profit and loss account in determining the gain or loss on the sale.

For life insurance company acquisitions, the adjusted net assets include an identifiable intangible asset recorded for the present
value of in-force business which represents the profits that are expected to emerge from the acquired insurance business. The
present value of in-force business is calculated using best estimate actuarial assumptions for interest, mortality, persistency and
expenses and is amortised over the anticipated lives of the related contracts in the portfolio.

Shareholders’ dividends
Shareholders’ dividends are accrued in the period to which they relate regardless of when they are declared. Where scrip dividends
are issued, the value of such shares, measured as the amount of the cash dividend alternative, is credited to reserves and then the
amount in excess of the nominal value of the shares issued is transferred from the share premium account to retained profit.

Share premium
Share premium represents the difference between the proceeds received on issue of shares, net of issue costs, and the nominal
value of the shares issued.

Foreign currency translation
The profit and loss accounts of foreign subsidiaries are translated at average exchange rates for the year. Assets and liabilities of
foreign subsidiaries are translated at year end exchange rates. Foreign currency borrowings that have been used to finance or provide
a hedge against Group equity investments in overseas subsidiaries, are translated at year end exchange rates. The impact of these
currency translations is recorded as a component of shareholders’ funds within the statement of total recognised gains and losses.

Other assets and liabilities denominated in foreign currencies are also converted at year end exchange rates with the related foreign
currency exchange gains or losses reflected in the profit and loss account for the year.

70 PRUDENTIAL PLC ANNUAL REPORT 2003

4. IMPLEMENTATION OF REVISED ABI STATEMENT OF RECOMMENDED PRACTICE
The Company has implemented the revised Statement of Recommended Practice (SORP) for accounting for insurance business
that was issued by the Association of British Insurers in November 2003. The only significant effect of the revised SORP on the
Group's financial statements is for altered timing of profit recognition and related assets and liabilities for those reinsurance
contracts where elements can be identified that do not result in the transfer of significant insurance risk.

The summary effects of the changes on the Group's earnings, assets and liabilities and shareholders' funds are shown below:

Revised basis of recognition after implementing the revised SORP

Summarised profit and loss account and earnings per share

Profit on ordinary activities before tax
Tax

Profit for the year before minority interests
Minority interests

Profit for the year after minority interests

Basic earnings per share

Balance sheet
Present value of future margins relating to advances from reinsurers
Present value of acquired in-force long-term business
Other assets, net of liabilities

Net assets representing shareholders' funds

Previous basis of recognition applying 1998 version of the SORP

Summarised profit and loss account and earnings per share

Profit on ordinary activities before tax
Tax

Profit for the year before minority interests
Minority interests

Profit for the year after minority interests

Basic earnings per share

Balance sheet
Present value of future margins relating to advances from reinsurers
Present value of acquired in-force long-term business
Other assets, net of liabilities

Net assets representing shareholders' funds

2003
£m

350 
(144)

206 
2 

208 

2002
£m

501 
(42)

459 
9 

468 

10.4p

23.5p

– 
108
3,170

3,278

– 
133 
3,480 

3,613 

Memorandum Previously
published
2002
£m

only
2003
£m

340 
(147)

193 
2 

195 

484 
(44)

440 
9 

449 

9.8p

22.6p

85 
94 
3,141 

3,320 

118 
113 
3,437 

3,668 

PRUDENTIAL PLC ANNUAL REPORT 2003 71

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

5. SUPPLEMENTAL EARNINGS INFORMATION
The Group uses operating profit based on long-term investment returns before amortisation of goodwill and exceptional items as 
a supplemental measure of its results. For the purposes of measuring operating profit, investment returns on shareholder financed
business are based on expected long-term rates of return. The expected long-term rates of return are intended to reflect historical
real rates of return and, where appropriate, current inflation expectations adjusted for consensus economic and investment
forecasts. The significant operations that require adjustment for the difference between actual and long-term investment returns
are Jackson National Life and certain businesses of Prudential Asia.

For the Group’s continuing operations with investment portfolios that are both attributable to shareholders and subject to short-term
volatility, and the UK general business that was sold in 2002, a comparison of actual and long-term gains is as follows:

Actual gains attributable to shareholders:

Jackson National Life
Other operations

Long-term gains credited to operating results:

Jackson National Life
Other operations

1993 to
2003
£m

(517)
440

(77)

25
289

314

Excess (shortfall) of actual gains over long-term gains

(391)

2003
£m

6
15

21

(87)
21

(66)

87

1993 to
2002
£m

(523)
425 

(98)

112 
268 

380 

2002
£m

(342)
66 

(276)

(84)
8 

(76)

1993 to
2001
£m

(181)
359

178

196
260

456

2001
£m

(394)
(71)

(465)

(26)
28

2

(478)

(200)

(278)

(467)

1993 to
2000
£m

213
430

643

222
232

454

189

For the purposes of determining the long-term investment returns of Jackson National Life, from 2001 realised gains and losses
arising on debt securities (including losses arising on the recognition of permanent diminutions in value) have been averaged over
five years for inclusion in operating profit. For equity-related investments of Jackson National Life, from 2001 a long-term rate of
return of 7.75% has been assumed and this rate has been applied to the monthly average carrying value of such investments after
excluding the estimated effect of short-term market movements.

In years prior to 2001, long-term investment returns for Jackson National Life included within UK basis operating profit were
estimated as the aggregate of investment income and averaged realised gains and losses for both debt securities and other types
of security. Comparatives for the aggregate long-term gains credited to operating results for the years 1993 to 2000 in the table
shown above have not been restated for the refinement in policy, as the effect is not material. 

For 2002, the other principal component of actual gains attributable to shareholders is revaluation gains of fixed income securities
of certain Asian operations. For 2001 and earlier years the principal other component that required calculation of the expected
long-term rate of return was UK equity securities that were held as portfolio investments backing UK general business liabilities
and related solvency capital. This business was disposed of in 2002. For these investments the long-term rate of return applied 
in 2001 was 7.5%. The long-term dividend yield was assumed to be 2.6%.

The overwhelming majority of long-term gains and losses, and the difference between actual and long-term gains, arises from 
the accounting treatment of averaging realised gains and losses of Jackson National Life's fixed income securities over a five-year
period within operating results. The only significant part of the investment portfolio for shareholder backed business where an
assumed rate has been applied in the calculation of long-term gains to be included in operating profits is the aforementioned 
7.75% for equity-related investments of Jackson National Life. For this part of the portfolio, a 1% change would alter operating
results by approximately £4m.

In addition to the adjustments made for investment returns, as described above, operating profit excludes amortisation of goodwill
and gains on business disposals and similar items.

In accordance with FRS 3, the presentation of additional supplementary earnings per share information is permitted provided the
earnings basis used is applied consistently over time and is reconciled to consolidated profit for the financial year. In determining
operating profit, the Group has used the expected long-term investment return and excluded amortisation of goodwill and
exceptional items as the directors believe that such presentation better reflects the Group’s underlying performance on a statutory
basis of measurement.

72 PRUDENTIAL PLC ANNUAL REPORT 2003

5. SUPPLEMENTAL EARNINGS INFORMATION CONTINUED
The Group’s supplemental measure of its results and reconciliation of operating profit based on long-term investment returns
before amortisation of goodwill and exceptional items to profit on ordinary activities, including the related basic earnings per share
amounts, are as follows:

Before
tax
(note 8)
£m

Tax
(note 20)
£m

Minority
interests
£m

Basic
earnings
per share
Pence

Net
£m

2003
Operating profit based on long-term investment returns
before amortisation of goodwill and exceptional items

Amortisation of goodwill
Short-term fluctuations in investment returns:

Jackson National Life
Other†

Profit on ordinary activities

2002 (restated*)
Operating profit based on long-term investment returns

before amortisation of goodwill and exceptional items*

Amortisation of goodwill
Short-term fluctuations in investment returns:

Jackson National Life
Other (principally Asia)†

Profit on sale of UK general business operations

Profit on ordinary activities*

*The 2002 figures for these lines have been restated (see note 4).

(106)

6 

357 
(98)

93 
(2)

(32)
(6)

350 

(144)

449 
(98)

(258)
53 
355 

501 

(120)

100 
(9)
(13)

(42)

257 
(98)

61 
(12)

208 

333 
(98)

(158)
49 
342 

468 

12.9p
(4.9)p

3.0p
(0.6)p

10.4p

16.7p
(4.9)p

(8.0)p
2.5p
17.2p

23.5p

(4)

2 

4 

5 

9 

†The adjustment from post-tax long-term investment returns to post-tax actual investment returns includes investment returns that are attributable to external
equity investors in two investment funds managed by PPM America. These two funds are consolidated as quasi-subsidiaries but, except to the extent of
Prudential Group participation in the funds, they have no net impact on pre-tax or post-tax operating profit. Total profit, before and after tax, incorporating
the adjustment from long-term to actual investment returns, includes gains of £4m (losses of £5m) attributable to the minority interests in these funds.

A reconciliation of the weighted average number of ordinary shares used for calculating basic and diluted earnings per share is set
out below:

Weighted average shares for basic earnings per share
Shares under option at end of year (note 28)
Number of shares that would have been issued at fair value on assumed option exercise

Weighted average shares for diluted earnings per share

6. SEGMENTAL INFORMATION – ANALYSIS OF LONG-TERM BUSINESS GROSS PREMIUMS WRITTEN

UK and Europe Insurance Operations
Jackson National Life
Prudential Asia

Total

2003
Millions

1,996
16
(14)

1,998

2003
£m

7,264
4,369
2,148

2002
Millions

1,988
14
(11)

1,991

2002
£m

8,675
6,098
1,896

13,781

16,669

The analysis of gross premiums written is based on the territory of the operating unit assuming the risk. A similar analysis by territory
of risk would not be materially different.

PRUDENTIAL PLC ANNUAL REPORT 2003 73

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

7. SEGMENTAL INFORMATION – INSURANCE AND INVESTMENT PRODUCTS NEW BUSINESS
Insurance Products and Investment Products

Insurance Products

Investment Products

Total

UK and Europe Operations
Jackson National Life
Prudential Asia

Group total

Insurance Products – New Business Premiums

UK and Europe Insurance Operations 
Direct to customer
Individual annuities
Individual pensions and life
Department of Work and Pensions rebate business

Total

Business to Business
Corporate pensions
Individual annuities

Total

Intermediated distribution
Life
Individual annuities
Bulk annuities
Individual and corporate pensions
Department of Work and Pensions rebate business

Total

Partnerships
Life and individual annuities

Europe
Life

2003
£m

4,448
4,066
989

2002
£m

2003
£m

2002
£m

2003
£m

5,808
5,757

3,797
–
944 18,157

3,731
–

8,245
4,066
13,661 19,146

2002
£m

9,539
5,757
14,605

9,503

12,509 21,954

17,392 31,457

29,901

Single

Regular

Annual Equivalents

2003
£m

2002
£m

2003
£m

2002
£m

2003
£m

2002
£m

657
22
280

959

488
223

711

1,065
828
287
120
103

2,403

98

87

683
74
215

972

350
212

562

2,179
860
710
162
90

4,001

11

42

–
12
–

12

127
–

127

22
–
–
29
–

51

–

–

–
15
–

15

114
–

114

18
–
–
48
–

66

–

25

66
14
28

108

176
22

198

128
83
29
41
10

291

10

9

68
23
22

113

149
21

170

236
86
71
65
9

467

1

29

Total UK and Europe Insurance Operations

4,258

5,588

190

220

616

780

Jackson National Life
Fixed annuities
Equity linked indexed annuities
Variable annuities
Life
Guaranteed Investment Contracts
GIC – Medium Term Notes

Total

Prudential Asia
China
Hong Kong
India (Group's 26% interest)
Indonesia
Japan
Korea
Malaysia
Singapore
Taiwan
Other

Total

Group total

1,375
255
1,937
–
183
303

4,053

7
189
4
27
9
19
11
181
28
7

482

2,708
254
1,363
–
292
1,118

5,735

5
140
4
11
9
–
15
279
14
2

479

8,793

11,802

–
–
–
13
–
–

13

11
83
16
31
35
30
59
57
132
53

507

710

–
–
–
22
–
–

22

8
84
6
19
39
10
59
46
145
49

465

707

138
25
194
13
18
30

418

12
102
16
34
36
32
60
75
135
53

555

271
25
136
22
29
112

595

9
98
6
20
40
10
61
74
146
49

513

1,589

1,888

Annual Equivalents are calculated as the aggregate of regular new business premiums and one tenth of single new business premiums.

74 PRUDENTIAL PLC ANNUAL REPORT 2003

7. SEGMENTAL INFORMATION – INSURANCE AND INVESTMENT PRODUCTS NEW BUSINESS CONTINUED
Investment Products – Funds Under Management (FUM)

FUM
1 Jan 2003
£m

Gross

inflows Redemptions
£m

£m

Market
and other

FUM
movements 31 Dec 2003
£m

£m

UK and Europe Operations
Prudential Asia

Group total

20,284 
5,232 

3,797 
18,157 

(2,444)
(16,635)

2,555 
(158)

24,192 
6,596 

25,516 

21,954 

(19,079)

2,397 

30,788 

8. SEGMENTAL INFORMATION – PROFIT ON ORDINARY ACTIVITIES BEFORE TAX

Balance on 
general business 
technical account

Balance on long-term
business technical 
account before tax

Other activities

Total

2003
£m

2002
£m

2003
£m

Restated
2002
£m

2003
£m

2002
£m

2003
£m

Restated
2002
£m

Operating profit before amortisation 
of goodwill and exceptional items
UK and Europe Insurance Operations*
M&G
Egg

Total UK and Europe Operations*

US Operations:

Jackson National Life
Broker-dealer and fund management

Total US Operations

Prudential Asia (net of development 

expenses of £27m (£26m))
Other income and expenditure:

Investment income (including realised gains)†
Unrealised losses on investments
Allocations to technical accounts
Investment management expenses (note 16)
Short-term fluctuations in investment returns

Investment return and other income†
Interest payable on core structural 

borrowings (note 16)
Corporate expenditure:
Group Head Office
Asia Regional Head Office

Total

Group operating profit before 
amortisation of goodwill and 
exceptional items*

Items excluded from operating profit 
before amortisation of goodwill
Amortisation of goodwill (note 21)
Short-term fluctuations in investment 

returns (note 5)

0

0

0

0

256 

372 

256 

372 

165 

139 

165 

139 

71 

62 

83 
(34)

49 

(3)

(3)

60 
(10)
70 
0
(91)

29 

71 
(20)

51 

14 

14 

223 
(217)
(207)
(1)
205 

3 

256 
83 
(34)

305 

165 
(3)

162 

71 

60 
(10)
70 
0
(91)

29 

372 
71 
(20)

423 

139 
14 

153 

62 

223 
(217)
(207)
(1)
205 

3 

(143)

(130)

(143)

(130)

(43)
(24)

(36)
(26)

(43)
(24)

(36)
(26)

(181)

(189)

(181)

(189)

0

0

492 

573 

(135)

(124)

357 

449 

(98)

(98)

(98)

(98)

91 
– 

(7)

(205)
355 

52 

91 
– 

(7)

(205)
355 

52 

Profit on sale of UK general business operations (note 11)

Statutory basis profit on ordinary 

activities before tax*

*The 2002 figures for these lines have been restated (see note 4).

0

0

492 

573 

(142)

(72)

350 

501 

†Investment income is shown after deducting interest payable on non-core borrowings, as described in note 16.

PRUDENTIAL PLC ANNUAL REPORT 2003 75

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

9. SEGMENTAL INFORMATION – NET ASSETS
A segmental analysis of the fund for future appropriations and the technical provisions net of reinsurers’ share is set out below
which, although liabilities, provides a more useful indication of the assets supporting the business:

Fund for future appropriations and net technical provisions

Fund for future appropriations:

Scottish Amicable Insurance Fund of Prudential Assurance Company (PAC)

(closed to new business and wholly attributable but not allocated to policyholders)†

Other funds

Technical provisions (net of reinsurers’ share)*

Total*

Comprising:

UK and Europe Operations*
Jackson National Life
Prudential Asia

2003
£m

Restated
2002
£m

1,404
11,242

437
7,226

12,646

7,663
120,449 115,004

133,095 122,667

102,554
23,854
6,687

93,036
24,074
5,557

133,095 122,667

*The 2002 figures for these lines have been restated (see note 4).

†The Scottish Amicable Insurance Fund (SAIF) is a separate sub-fund within the PAC long-term business fund. This sub-fund contains all the with-profits
business and all other pension business that was transferred from the Scottish Amicable Life Assurance Society to PAC in 1997. No new business is written
in the sub-fund. The SAIF sub-fund is managed to ensure that all the invested assets of SAIF are distributed to SAIF policyholders over the lifetime of the
SAIF policies. With the exception of certain amounts in respect of unitised with-profits life business, all future earnings arising in SAIF are retained for
existing SAIF with-profits policyholders. Any excess (deficiency) of revenue over expense within SAIF during a period is offset by a transfer to (from) the
SAIF fund for future appropriations. Shareholders have no interest in the profits of SAIF, although they are entitled to the investment management fees paid
on this business. Should the assets of SAIF be inadequate to meet the guaranteed benefit obligations to the policyholders of SAIF, the PAC long-term fund
would be liable to cover any such deficiency. With the exception of certain guaranteed annuity products (as described in note 33), SAIF with-profits policies
do not guarantee minimum rates of return to policyholders.

10. SEGMENTAL INFORMATION – SHAREHOLDERS’ FUNDS

Core
structural
borrowings of
shareholder
financed

operations Shareholders’
funds
2003
£m

(note 32)
2003
£m

Core
structural
Restated borrowings of
shareholder
net assets
financed
before core
operations
shareholder
(note 32)
borrowings
2002
2002
£m
£m

Restated
shareholders’
funds
2002
£m

Net assets
before core
shareholder
borrowings
2003
£m

612 
336 
348 

554 
382 
369 

1,296 

1,305 

612 
336 
348 

1,296 

2,398 
71 

2,469 

627 

1,445 
432 
(424)

(140)

(140)

(2,427)

2,258 
71 

2,329 

627 

1,445 
(1,995)
(424)

1,453 

(2,427)

(974)

5,845 

(2,567)

3,278 

2,529 
75 

2,604 

579 

1,540 
226 
(189)

1,577 

6,065 

(155)

(155)

(2,297)

(2,297)

(2,452)

554 
382 
369 

1,305 

2,374 
75 

2,449 

579 

1,540
(2,071)
(189)

(720)

3,613 

2003
£m

1,445
53
6

1,504

2002
£m

1,540
58
6

1,604

Analysis of shareholders’ capital and reserves

UK and Europe Operations:

Long-term business operations*
M&G
Egg (note 11)†

US Operations†:

Jackson National Life (note 12)
Broker-dealer and fund management (note 12)

Prudential Asia

Other operations:

Goodwill†
Holding company net borrowings
Other net liabilities

Total*

*The 2002 figures for these lines have been restated (see note 4).

†Total goodwill comprises amounts included in:

Other operations relating to M&G and acquired Asian businesses
US operations relating to broker-dealer and banking businesses
Egg relating mainly to Zebank, France

Total (note 21)

76 PRUDENTIAL PLC ANNUAL REPORT 2003

11. SEGMENTAL INFORMATION – UK OPERATIONS
(i) General business

Gross
premiums written

Home and motor business
Commercial business

Total

2003
£m

– 
– 

– 

2002
£m

329
– 

329

Underwriting result

Investment return

Operating profit

2003
£m

2002
£m

2003
£m

2002
£m

2003
£m

2002
£m

0
(7)

(7)

0
(8)

(8)

– 
7

7

– 
8

8

0
0

0

0
0

0

In 2002 the Company sold its UK home and motor business for a consideration of £353m. After allowing for the costs of sale 
and other related items, the profit on sale was £355m before tax. As part of the sale arrangements, the insurance liabilities of the
business at the end of 2001 and gross premiums written in 2002 were fully reinsured. This business is now in run-off, as is the
Group’s UK commercial business that was closed to new business in 1992.

(ii) Egg

Interest receivable from:

Loans and advances to customers
Debt securities
Other

Interest payable on:

Customer accounts
Other

Net interest income
Other operating income

Operating income

Administrative expenses
Provision for bad and doubtful debts
Other expenses

Net operating loss before tax

Assets
Loans and advances to banks 
Loans and advances to customers
Debt securities
Other banking business assets

Total banking business assets
Other assets

Total 

Liabilities
Customer accounts
Debt securities issued (note 32)
Securities sold under agreements to repurchase (note 32)
Deposits by banks 
Other banking business liabilities

Total banking business liabilities
Debenture loans (note 32)
Other liabilities including tax

Shareholders’ funds:

Group share
Minority interests

Total 

Operating result

2003
£m

470 
177 
184 

831 

(239)
(323)

(562)

269 
155 

424 

(288)
(137)
(33)

(34)

2002
£m

376 
189 
100 

665 

(268)
(173)

(441)

224 
103 

327 

(234)
(85)
(28)

(20)

Balance sheet

2003
£m

2002
£m

330 
6,718 
4,157 
449 

239 
5,546 
4,268 
473 

11,654 
41 

10,526 
39

11,695 

10,565 

6,452 
1,423 
829 
1,610 
473 

10,787 
451 
23

8,016 
1,015 
0 
501 
350 

9,882 
202 
20 

11,261

10,104 

348
86 

369 
92 

11,695 

10,565 

PRUDENTIAL PLC ANNUAL REPORT 2003 77

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

12. US OPERATIONS – ADDITIONAL DETAIL ON BASIS OF PRESENTATION OF RESULTS
The results of US Operations, mainly Jackson National Life (JNL), are consolidated into the Group accounts based on US Generally
Accepted Accounting Principles (US GAAP). However, certain adjustments are made in the Group’s consolidated financial statements
to the US GAAP results reported in Jackson National Life’s own financial statements in order to comply with UK GAAP, with the
Group’s accounting policies, and to reflect appropriately the US Operations segmental result, as set out below:

Reverse
FAS 115
and FAS 133
effects (notes
(i) and (ii))
and adjust
for minority

US GAAP
adjusted
for minority
interests
and reversal
of FAS 115
interests and FAS 133
effects
US$m

(note (iii))
US$m

US GAAP
per JNL
financial
statements
US$m

Long-term
investment
returns
and other
minor
Other US adjustments
(note (iv))
US$m

subsidiaries
US$m

US Operations
segmental result for
UK Modified Statutory
Basis GAAP purposes
(note (v))

US$m

£m

729 

(340)

389 

23 

(120)
(27)

269 
(4)

165 
(3)

(217)

144 

(73)

512 
(15)

497 

(255)

81 

(174)

323 

323 
49 

365 

(85)

652 
3,750 

4,402 

(196)
15 

(181)

119 

(56)

63 

(118)

(118)

(334)

(452)
47 

(405)

316 
– 

316 

(136)

25 

(111)

205 

205 
49 

31 

(85)

200 
3,797 

3,997 

(2)

21 

21 

(8)

(8)

13 

13 
16 

(20)

9 
121 

130 

73
153
(6)

73 

73 

52 

(25)

(54)

(27)

46 

46 

(31)

15 
27 

42 

153 
(8)

410 

93 
(5)

250 

410 

250 

(92)

(58)

(54)

(146)

264 

264 
65 

(105)

224 
3,945 

4,169 

4,042 
127 

4,169

(32)

(90)

160 

2,258 
71 

2,329

Reconciliation from JNL 2003 US GAAP basis
result to UK GAAP result for US Operations

Profit and loss account

Operating profit:

Jackson National Life
Broker-dealer and fund management
Realised investment gains (losses), net
of related change to amortisation of
acquisition costs (note (ii)) (US GAAP
as published also includes the change
in the fair value of hedging instruments)
Short-term fluctuations in investment returns 
Amortisation of goodwill

Profit before tax before minority interests
Minority interests (note (iii))

Profit before tax after minority interests

Tax (charge) credit:

on operating profit
on realised investment gains and 
losses and minority interests

on short-term fluctuations in 

investment returns

Total tax charge

Net income

Movements in shareholders’ funds

Net income (as shown above)
Capital contributions
Net movement in other comprehensive 

income 

Dividends paid to intermediate holding 

company

Total movement in year 
Shareholders’ funds at beginning of year

Shareholders’ funds at end of year 

Comprising:

Jackson National Life
Broker-dealer and fund management

78 PRUDENTIAL PLC ANNUAL REPORT 2003

12. US OPERATIONS – ADDITIONAL DETAIL ON BASIS OF PRESENTATION OF RESULTS CONTINUED
(i) The valuation basis of debt securities – reversal of FAS 115 effects
Under US GAAP debt securities classified as ‘available for sale’ under Financial Accounting Standard (FAS) 115 are carried in the
balance sheet at fair value with movements on unrealised appreciation accounted for directly within shareholders’ reserves as ‘Other
Comprehensive Income’. By contrast, consistent with the ABI SORP, for Group reporting purposes, all fixed income securities are
carried at amortised cost subject to provision for permanent diminution in value. This accounting treatment is appropriate as the
securities are held as part of a portfolio of such securities intended to be held to maturity. Movements in unrealised appreciation
arising from changes in the fair value of these securities do not feature as a part of the Group’s UK GAAP accounting.

(ii) The valuation basis of hedging derivative instruments – reversal of FAS 133 effects
Under FAS 133, all derivative instruments are recognised in the balance sheet at their fair values and changes in such fair values
are recognised immediately in earnings unless specific hedging criteria are met. Jackson National Life uses derivatives (primarily
interest rate swaps) to hedge certain risks in conjunction with its asset/liability management programme. However, Jackson
National Life has elected not to incur the costs of restructuring its derivative contracts, segregating investment portfolios and
adding the systems and personnel required to qualify for much stricter hedge accounting treatment.

Net earnings for Jackson National Life on a US GAAP basis reflect increased volatility owing to fair value fluctuations on its
derivative instruments, particularly for interest rate swaps that are regularly used to manage risks associated with movements in
interest rates. However, the largely offsetting change in the fair value of hedged investments will remain as an adjustment taken
directly to shareholders’ funds under US GAAP, as described in note (i). This position can be contrasted with the position under
UK GAAP where hedge accounting for relevant derivative instruments is still appropriate. Accordingly, gains and losses recognised
under FAS 133 are eliminated in order to comply with UK GAAP. 

(iii) Minority interests
The UK GAAP results are determined after adjustment for minority interests. For UK reporting purposes the segmental result of
Jackson National Life reflects its proportionate interests in the results of two investment funds that are consolidated as quasi-subsidiaries.

(iv) Presentation of investment returns within the UK basis performance statements
Profit (loss) on ordinary activities before tax 
With the exception of the elimination of FAS 133 effects, as explained in note (ii), and revaluation gains on certain equity-based
securities that are recorded within Other Comprehensive Income under US GAAP, the total profit (loss) under UK GAAP is the
same as under US GAAP.

Operating profit
Under US GAAP, the convention is to refer to operating income as income before realised gains and losses and related
amortisation of acquisition costs. Under UK GAAP, consistent with the ABI SORP, operating profit is determined after inclusion of
long-term investment returns i.e. investment income and estimated long-term capital gains. Details of the method for determining
long-term returns for Jackson National Life are explained in note 5.

(v) Exchange rates

Average for 2003 applied to profit and loss account
Year end 2003 applied to shareholders’ funds

13. INVESTMENT INCOME

Income from:

Land and buildings
Listed investments
Other investments

Gains (losses) on the realisation of investments
Exchange gains

Total

US$ to £

1.64
1.79

Long-term business
technical account

Non-technical
account

2003
£m

2002
£m

2003
£m

908 
5,146 
630 

6,684 
651 
687 

8,022 

837 
5,186 
692 

6,715 
(219)
520 

7,016 

0
10 
91 

101 
5 
0 

106 

2002
£m

0
11 
74 

85 
198 
0 

283 

PRUDENTIAL PLC ANNUAL REPORT 2003 79

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

14. LONG-TERM BUSINESS PROVISIONS, PREMIUMS AND POLICYHOLDERS’ BONUSES
(i) Technical provisions and technical provisions for linked liabilities
The following table provides an analysis of technical provisions between with-profits and non-participating business:

Scottish Amicable Insurance Fund^

Financed by with-profits funds:

With-profits business
Non-participating business†

Shareholder financed business:
Non-participating business
Linked business

Total

(ii) Gross premiums
The following table provides an analysis of gross premiums between with-profits and non-participating business:

Scottish Amicable Insurance Fund^

Financed by with-profits funds:

With-profits business
Non-participating business†

Shareholder financed business:
Non-participating business
Linked business

Total

2003
%

10 

41 
9 

23 
17 

100 

2003
%

2 

25 
1 

54 
18 

100 

2002
%

10 

42 
10 

24 
14 

100 

2002
%

2 

30 
1 

56 
11 

100 

^The Scottish Amicable Insurance Fund is closed to new business. The assets and liabilities of the fund are wholly attributable to the policyholders of the fund.

†Annuity business written by Prudential Annuities Limited, a subsidiary of the with-profits fund of the Prudential Assurance Company Limited (PAC), and by a
separate fund of the PAC with-profits fund, which comprises non-participating and linked business purchased from the Scottish Amicable Life Assurance Society.

(iii) Policyholders’ bonuses
Bonuses declared for the year in respect of the Group’s with-profits business are included in the change in long-term business
provision or, where the policy is no longer in force, in claims incurred. The total cost of policyholders’ bonuses was £2,280m (£3,009m).

15. NET OPERATING EXPENSES

Acquisition costs
Change in deferred acquisition costs*
Administrative expenses
Amortisation of present value of acquired in-force business (note 27)*

Total*

*The 2002 figures for these lines have been restated (see note 4).

Long-term business
technical account

General business
technical account

2003
£m

1,188 
(3)
633 
26 

1,844 

Restated
2002
£m

1,315 
(225)
688 
27 

1,805 

2003
£m

2002
£m

– 
– 
3 
– 

3 

– 
– 
3 
– 

3 

Net operating expenses in the consolidated profit and loss account also include corporate expenditure of £67m (£62m) in the 
non-technical account.

80 PRUDENTIAL PLC ANNUAL REPORT 2003

16. INVESTMENT EXPENSES AND CHARGES

Interest payable on core structural borrowings
Interest on bank loans and overdrafts
Interest on other borrowings

Total interest payable
Investment management expenses

Total

Long-term business
technical account

Non-technical
account

2003
£m

– 
40 
92 

132 
349 

481 

2002
£m

– 
35 
112 

147 
352 

499 

2003
£m

143 
0 
46

189
0

189 

2002
£m

130 
0 
60 

190 
1 

191 

Long-term business interest payable includes £81m (£96m) in respect of products in the nature of funding arrangements entered
into by Jackson National Life.

Long-term business investment management expenses include management fees charged by M&G and the Group’s US and Asia
fund management operations and fees paid to external property managers.

Interest on other borrowings in the non-technical account includes £2m (£9m) in respect of non-recourse borrowings of investment
funds managed by PPM America, £26m (£11m) in respect of Egg debenture loans and £18m (£40m) in respect of commercial paper
and other borrowings that support a short-term fixed income securities reinvestment programme. Further details on borrowings
are included in note 32.

17. INFORMATION ON STAFF AND PENSION COSTS
The average numbers of staff employed by the Group during the year were:

UK and Europe Operations
US Operations
Prudential Asia

Total

The costs of employment were:

Wages and salaries
Social security costs
Other pension costs (see below)

Total

2003

2002

11,473 
2,742 
6,797 

12,687 
2,661 
5,741 

21,012 

21,089 

2003
£m

710 
54 
48

812

2002
£m

678
51
47

776

Pension costs
The Group has chosen not to fully implement FRS 17 ‘Retirement benefits’ for the 2003 financial statements. Pension costs shown
above have been determined applying the principles of SSAP 24 ‘Pension costs’. £32m (£34m) of the costs related to defined benefit
schemes and £16m (£13m) to defined contribution schemes. In addition, £12m (£11m) of the costs related to overseas schemes.

Actuarial valuation and funding
The Group operates a number of pension schemes around the world. The largest scheme is the Prudential Staff Pension Scheme
(PSPS). This Scheme is primarily a defined benefit scheme but no employees with employment offers after 31 July 2003 are eligible
for membership of the defined benefit section of the Scheme. On the FRS 17 basis of valuation described below, 91% of the
liabilities of Group defined benefit schemes are accounted for within PSPS.

This Scheme has assets held in separate trustee administered funds and was last subject to full triennial actuarial valuation as 
at 5 April 2002 by P N Thornton, a qualified actuary and a partner in the firm of Watson Wyatt Partners. The principal actuarial
assumptions adopted were investment return 6.6% per annum, pensionable earnings growth 4.5% per annum, increases to
pensions in payment 2.5% per annum and dividend growth 3.5% per annum.

The market value of Scheme assets as at that date was £4,034m and the actuarial value of the assets was sufficient to cover 110% of
the benefits that had accrued to members, allowing for expected future increases in earnings. As a result of the actuarial valuation,
the employers’ contribution rate has continued at the minimum prescribed under the Scheme rules, which is 12.5% of salaries.

PRUDENTIAL PLC ANNUAL REPORT 2003 81

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

17. INFORMATION ON STAFF AND PENSION COSTS CONTINUED
Pension costs continued
The position at 31 December 2003, applying the methodology used for the valuation at 5 April 2002, has not been calculated and
no external advice has been taken in this regard. On an indicative basis only, the funding level is expected to have reduced since
the time of the 2002 valuation from the 110 per cent level, but an update of the valuation results to 31 December 2003 would be
expected to reveal a more balanced funding level than the FRS 17 balance sheet disclosure (see below) suggests. This is primarily
as a result of adopting an investment return assumption for funding which is based on the long-term expected returns on the
assets held by the Scheme, rather than bond assumptions prescribed by FRS 17.

The employers’ contribution is required to be paid as a minimum in future years irrespective of the excess of assets in the Scheme
and, under the current Scheme rules, access to the surplus through refunds from the Scheme is not available. Accordingly the
surplus is not recognised as an asset in the Group’s financial statements and the pension cost charge has been determined on an
accrued payable basis without regard to the spreading of the surplus in the fund that would normally be appropriate under the
requirements of SSAP 24.

The Group also operates two smaller defined benefit schemes for UK employees in respect of Scottish Amicable and M&G
activities, whose aggregate pension costs on a SSAP 24 basis are materially the same as the funding cost. For all three schemes 
the projected unit method was used for the most recent full actuarial valuations.

FRS 17 basis disclosure
(i) Basis of valuation and scheme assets and liabilities
Using external actuarial advice provided by Watson Wyatt Partners for the valuation of PSPS and by Aon Limited for the M&G scheme,
and internal advice for the Scottish Amicable scheme, the most recent full valuations have been updated to 31 December 2003 applying
the principles prescribed by FRS 17. 

The key assumptions adopted for the FRS 17 basis valuations were:

Price inflation
Rate of increase in salaries
Rate of increase of present and future pensions
Rate used to discount scheme liabilities

The assets in the schemes and the expected rates of return were:

Equities
Bonds
Properties
Other assets

Total value of assets

31 Dec 2003 31 Dec 2002

2.70%
4.70%
2.70%
5.40%

2.25%
4.25%
2.25%
5.50%

31 Dec 2003

31 Dec 2002

Long-term
expected
rate of
return

7.75%
5.00%
7.00%
4.00%

7.10%

Assets 
£m

2,671
639
564
116

3,990

Long-term 
expected 
rate of
return

8.00%
5.00%
7.75%
4.00%

7.50%

Assets 
£m

2,501
473
536
60

3,570

The long-term expected rates of return have been determined after applying due consideration to the requirements of paragraph
54 of FRS 17, in particular, taking account of the values of the assets and equity market levels at the balance sheet dates.

The present value of the liabilities of the three schemes at 31 December 2003 was £4,592m (31 December 2002 £4,117m). The
resulting scheme deficit arising from the excess of liabilities over assets at 31 December 2003 comprised £457m attributable to 
the PAC with-profits fund and £145m attributable to shareholder operations. At 31 December 2002, the resulting scheme deficit
comprised £426m attributable to the PAC with-profits fund and £121m attributable to shareholder operations.

The movements in the difference between scheme assets and liabilities were:

Current service cost
Contributions
Other finance income
Actuarial losses

Net reduction

82 PRUDENTIAL PLC ANNUAL REPORT 2003

31 Dec 2003 31 Dec 2002
£m

£m

(62)
32
39
(64)

(55)

(65)
34
88
(1,189)

(1,132)

17. INFORMATION ON STAFF AND PENSION COSTS CONTINUED
(ii) Pension scheme liability attributable to shareholder operations if FRS 17 had been adopted
Movements on the pension scheme liability attributable to shareholder operations that would have been recognised in the Group’s
primary statements had FRS 17 been implemented are as follows: 

Gross of tax liability
Related deferred tax asset

Net of tax liability

(a) Profit and loss charge attributable to shareholders
This comprises:

Operating charge (all current service cost)
Finance income (expense):

Interest on pension scheme liabilities
Expected return on pension scheme assets

Total profit and loss account charge
less: amount attributable to PAC with-profits fund†

Profit and loss account charge attributable to shareholders

Net pension
liability
attributable
to
shareholders
1 Jan 2003
£m

Profit and
loss account
charge
attributable
to
shareholders
(note (a))
£m

Actuarial
losses

attributable Contributions
paid by
shareholder
operations
£m

to
shareholders
(note (b))
£m

Net pension
liability
attributable
to
shareholders
31 Dec 2003
£m

(121)
36

(85)

(12)
4

(8)

(23)
7

(16)

11
(3)

8

2003
£m

(62)

(222)
261

39

(23)
11

(12)

(145)
44

(101)

2002
£m

(65)

(212)
300

88

23
(24)

(1)

†Since shareholder profits in respect of the PAC with-profits fund are a function of the actuarially determined surplus for distribution, the overall profit and
loss account result is not directly affected by the level of pension cost or other expenses. 

(b) Actuarial losses attributable to shareholders
This comprises losses charged to the statement of total recognised gains and losses, after adjusting for amounts attributable to the PAC with-profits fund:

Actual less expected return on pension scheme assets (8% (26%) of pension scheme assets)
Experience losses on scheme liabilities (0% (1%) of the present value of scheme liabilities)
Changes in assumptions underlying the present value of scheme liabilities

Total actuarial losses (1% (29%) of the present value of the scheme liabilities)
less: amounts attributable to the PAC with-profits fund 

Pre-tax impact on the statement of total recognised gains and losses attributable to shareholders
Related deferred tax 

Net amount attributable to shareholders’ funds

2003
£m

311
(3)
(372)

(64)
41

(23)
7

(16)

2002
£m

(932)
(38)
(219)

(1,189)
914

(275)
82

(193)

(iii) Pension scheme liability attributable to the PAC with-profits fund if FRS 17 had been adopted
Movements on the pension scheme liability attributable to the PAC with-profits fund that would have been recognised in the
Group’s primary statements had FRS 17 been implemented are as follows: 

Gross of tax liability
Related deferred tax asset

Net of tax liability

Net pension
liability
attributable
to PAC
with-profits
fund
1 Jan 2003
£m

(426)
46

(380)

Charge to
long-term
technical
account
attributable
to PAC
with-profits
fund
£m

Actuarial

losses Contributions
paid by
PAC
with-profits
fund
£m

attributable
to PAC
with-profits
fund
£m

Net pension
liability
attributable
to PAC
with-profits
fund
31 Dec 2003
£m

(11)
1

(10)

(41)
1

(40)

21
(2)

19

(457)
46

(411)

PRUDENTIAL PLC ANNUAL REPORT 2003 83

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

17. INFORMATION ON STAFF AND PENSION COSTS CONTINUED
Comparison of FRS 17 basis results with results on SSAP 24 basis
Balance sheet

Pension scheme liability attributable to shareholders

and PAC with-profits fund (net of related deferred tax)

Fund for future appropriations
Shareholders’ funds

31 Dec 2003
SSAP 24
basis

31 Dec 2003
FRS 17
basis

31 Dec 2002
SSAP 24
basis

As primary

31 Dec 2002
FRS 17
basis

As published 
£m

Memorandum
information
£m

financial Memorandum
information
£m

statements
£m

Nil†
12,646
3,278

(512)
12,235
3,177

Nil†
7,663
3,613

(465)
7,283
3,528

†Surplus on actuarial basis of valuation not recognised due to minimum contribution requirement under Scheme rules (see page 82).

Profit and loss account

Pensions costs charged to technical accounts and non-technical account for defined benefit

and defined contribution schemes

Tax charge attributable to long-term business charged to the long-term technical account
Transfer to fund for future appropriations charged to the long-term technical account
Operating profit before amortisation of goodwill

SSAP 24
basis

As primary

FRS 17
basis

financial  Memorandum
information
2003
£m

statements 
2003
£m

(48)
(828)
(5,021)
357

(39)
(829)
(5,030)
356

18. DIRECTORS’ REMUNERATION
Information on directors’ remuneration is given in the Remuneration Report on pages 38 to 52. Apart from the transactions with
directors shown below, no director had an interest in shares, transactions or arrangements which requires disclosure, other than
those given in the above Report.

Mortgages and other borrowings from Egg plc at 31 December 2003

These transactions are on normal commercial terms and in the ordinary course of business.

19. FEES PAYABLE TO AUDITORS

Audit services:

Statutory audit fees
US GAAP work 
Achieved profits basis audits
Audit related regulatory reporting

Further assurance services:

Regulatory reviews
Acquisitions and disposals due diligence

Tax services:

Compliance
Advice

Other services

Total

Number of
persons

4

£000

311

2003
£m

2002
£m

3.6 
0.7 
0.1 
0.5 

4.9 

– 
– 

0.1 
0.2 
1.6

6.8

3.3 
0.6 
0.1 
0.7 

4.7 

1.3 
0.4 

– 
0.2 
2.6 

9.2 

Statutory audit fees include £0.1m (£0.1m) in respect of the Company. Fees, excluding statutory audit fees, payable to KPMG
Audit Plc and its associates include £3.0m (£4.9m) for work performed in the UK.

The Audit Committee regularly monitors the non-audit services provided to the Group by its auditors and has developed a formal
Auditor Independence Policy which sets out the types of services that the auditors may provide, consistent with the guidance in 
Sir Robert Smith’s report ‘Audit Committees – Combined Code Guidance’ and with the provisions of the US Sarbanes-Oxley Act.
The Audit Committee annually reviews the auditors’ objectivity and independence.

84 PRUDENTIAL PLC ANNUAL REPORT 2003

20. TAX
(i) Profit and loss account tax charge (credit)
The tax expense for certain long-term business operations is attributable to shareholders and policyholders. The shareholders’
portion of tax is determined using the long-term tax rate of the underlying business applied to the profits transferred to the 
non-technical account. A summary of the tax expense attributable to the long-term business technical account and shareholders’
profits in the non-technical account is shown below:

(a) Between current and deferred tax expense (benefit)

Current:
UK*
Foreign

Deferred:
UK
Foreign

Total*

(b) By category of tax expense (benefit)

UK corporation tax*
Double tax relief
Overseas tax
Adjustments in respect of prior years

Deferred tax

Shareholder tax attributable to balance on the long-term business technical account:

Current*
Deferred

Total*

(c) By source of profit

Long-term business operations:

UK and Europe*
Jackson National Life
Prudential Asia

Total long-term business*
Other operations

Total tax on operating profit (based on long-term investment returns)*
Tax on short-term fluctuations in investment returns
Tax on profit on sale of UK general business operations

Tax on profit on ordinary activities (including tax on actual investment returns)*

*The 2002 figures for these lines have been restated (see note 4).

Long-term business
technical account
(attributable to
long-term funds)

Non-technical account
(attributable to
shareholders’
profits)

2003
£m

279
106

385 

Restated
2002
£m

320 
248 

568 

436
7

(1,081)
(148)

443 

(1,229)

2003
£m

49
126

175

(27)
(4)

(31)

828

(661)

144

Restated
2002
£m

103
(17)

86

(34)
(10)

(44)

42

Long-term business
technical account
(attributable to
long-term funds)

Non-technical account
(attributable to
shareholders’
profits)

2003
£m

318
(15)
106
(24)

385
443

828

Restated
2002
£m

334 
(18)
248 
4 

568 
(1,229)

(661)

828

(661)

2003
£m

(38)
(3)
57
(13)

3
(13)

(10)

172
(18)

154

144

2003
£m

78 
58 
18 

154 
(48)

106 
38 
– 

144 

Restated
2002
£m

44 
(4)
(90)
(3)

(53)
(77)

(130)

139 
33 

172 

42 

Restated
2002
£m

105 
48 
19 

172 
(52)

120 
(91)
13 

42 

(d) Factors affecting tax charge for the period
The tax assessed in the period is higher (lower) than the standard rate of corporation tax in the UK and the differences are explained
on the following page. The standard rate of tax has been determined by using the UK rate of corporation tax enacted for the
period for which the profits will be taxed.

PRUDENTIAL PLC ANNUAL REPORT 2003 85

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

20. TAX CONTINUED
(d) Factors affecting tax charge for the period continued

Profit on ordinary activities before tax*

Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 30% (30%)*
Effects of:

Utilisation of capital losses against profit on sale of UK general business operations
Other differences in basis between taxable gains and book gains
Different tax rates on overseas earnings
Deferred tax not recognised on tax losses carried forward
Different tax bases of long-term insurance (current and deferred)
Taxable foreign exchange losses not recognised in accounts
Non-taxable amortisation of goodwill
Adjustments in relation to prior years
Capital allowances for period in excess of depreciation for the period
Effect of short-term timing differences
Unrealised gains on general business and shareholder investments
Other*

Current tax charge for the period*

*The 2002 figures for these lines have been restated (see note 4).

2003
£m

350 

105 

– 
3 
13 
21 
(12)
– 
30 
(10)
(4)
11 
– 
18

175

Restated
2002
£m

501

150

(97)
(15)
(15)
28 
(29)
(12)
29 
(3)
(2)
13 
57 
(18)

86

(e) Factors that may affect future tax charges
The possible tax benefit of approximately £427m (£427m), which may arise from capital losses valued at approximately £1.7bn
(£1.7bn), is sufficiently uncertain that it has not been recognised. The circumstances in which the amount would be recoverable
are a combination of the following: the agreement of the value of the losses with the Inland Revenue, the availability of future
capital profits that are within the charge to capital gains tax and the agreement of the Inland Revenue to the utilisation of the 
losses against certain capital gains arising in the UK long-term business operations. 

(ii) Deferred tax
The components of the net deferred tax liability are as follows. The balances have not been discounted.

(a) By category of timing difference
Unrealised gains on investments
Deferred acquisition costs
Short-term timing differences
Long-term business technical provisions and other insurance items
Capital allowances

Total

(b) By fund
Scottish Amicable Insurance Fund
PAC with-profits fund†
Jackson National Life
Other long-term business operations
Other operations

Total

Liability provided
(asset recognised)

2003
£m

2002
£m

1,205
408 
(626)
204 
(37)

1,154 

87 
1,225 
(172)
50 
(36)

1,154 

759 
427 
(625)
163 
(28)

696 

11 
884 
(207)
42 
(34)

696 

†Includes deferred tax charges in respect of non-participating annuity business written by a subsidiary, Prudential Annuities Limited, financed by the PAC
with-profits fund.

A potential deferred tax asset of £115m (£94m), which may arise from trading losses of approximately £378m (£349m), is
sufficiently uncertain that it has not been recognised. With regard to £104m of the asset, the trading losses would be recoverable
only if there were sufficient future trading profits in the jurisdictions where the losses have arisen. The balance is dependent upon
the outcome of a case before the European Court of Justice regarding Group relief claims in connection with European subsidiaries.

(c) Reconciliation of movements in deferred tax
Deferred tax liability at beginning of year
Exchange movements
Deferred tax charged (credited) to profit and loss account for the year

Deferred tax liability at end of year

86 PRUDENTIAL PLC ANNUAL REPORT 2003

2003
£m

696
28
430

2002
£m

2,005 
(3)
(1,306)

1,154

696 

21. GOODWILL

Balance at beginning of year
Additions in respect of acquisitions:
Good Morning ITMC, Korea†
Zebank, France and Investment Funds Direct Holdings Limited

Charge to profit and loss account:

Amortisation 

Balance at end of year

2003
£m

2002
£m

1,604 

1,687 

(2)
– 

8 
7 

(98)

(98)

1,504 

1,604 

†The reduction in 2003 relates to deferred consideration included in 2002 that is no longer payable.

The balance at beginning of year comprises cost of £1,935m (£1,920m) less accumulated amortisation of £331m (£233m).

22. LAND AND BUILDINGS

Current value:
Freehold
Leasehold with a term of over 50 years
Leasehold with a term of less than 50 years

Total

2003
£m

2002
£m

6,624
4,153
188

6,472
4,120
174

10,965

10,766

The cost of land and buildings was £7,490m (£7,617m). The value of land and buildings occupied by the Group was £181m (£198m).

23. INVESTMENTS IN PARTICIPATING INTERESTS

Interests in associate undertakings
Interests in joint ventures
Other participating interest

Total

A summary of the movement in interests in associate undertakings is set out below:

Operating profit for the year after tax
Amortisation of goodwill

Movements in year
Balance at beginning of year

Balance at end of year

Cost

Carrying value

2003
£m

23
40
24

87

2002
£m

23
52
24

99

2003
£m

9
23
24

56

2002
£m

12
37
24

73

Share of
capital
2003
£m

Share of
reserves
2003
£m

Goodwill
2003
£m

(2)

(2)
(5)

(7)

(1)

(1)
11

10

6

6

Total 
carrying
value
2003
£m

(2)
(1)

(3)
12

9

The associate undertakings at the end of the year comprise:

(a) IfOnline plc, a company whose principal activity is mortgage intermediation. Egg plc has a 39% share in the share capital of
IfOnline plc;
(b) Hazell Carr Pensions Consulting plc (HCPC), a company whose principal activity is the administration of defined benefit
pension schemes. Prudential Pensions Administration Limited has a 25% share in the share capital of HCPC.

In accordance with FRS 9, ‘Associates and joint ventures’, investments held as part of the investment portfolio, rather than as
undertakings through which the Company carries out its business, are accounted for as other financial investments in note 24 
and not as investments in participating interests.

Interests in joint ventures are valued on a net equity basis and mainly reflect ventures with the Bank of China in Hong Kong and ICICI
in India. The differences between the investments on a gross and net equity basis are not material. The other participating interest
relates to the Group’s 15% interest in Life Assurance Holding Corporation Limited, a holding company for UK life assurance companies.

PRUDENTIAL PLC ANNUAL REPORT 2003 87

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

24. OTHER FINANCIAL INVESTMENTS

Shares and other variable yield securities and units in unit trusts
Debt securities and other fixed income securities – carried at market value
Debt securities and other fixed income securities – carried at amortised cost
Loans secured by mortgages
Loans to policyholders secured by insurance policies
Other loans
Deposits with credit institutions
Other investments

Total

Amounts included in the above relating to listed investments were:
Shares and other variable yield securities and units in unit trusts
Debt securities and other fixed income securities – carried at market value
Debt securities and other fixed income securities – carried at amortised cost

Total

Cost

Current value

2003
£m

2002
£m

2003
£m

23,987
43,169
20,093
2,783
716
84
4,088
1,935

24,731 34,877
40,941 44,586
20,572 20,005
2,815
716
100
4,088
2,032

2,467
774
94
5,840
1,878

2002
£m

30,007
42,604
20,596
2,503
774
111
5,840
1,864

96,855

97,297 109,219 104,299

33,584
37,351
17,322

29,129
35,883
17,672

88,257

82,684

Consistent with the Group’s accounting policy set out on page 69, amortised cost has been applied as current value for certain
fixed income securities. Where appropriate, the current value of such investments has been reduced to impaired value.

The market value of debt securities and other fixed income securities carried at amortised cost was £21,202m (£21,328m). All 
debt securities carried at amortised cost are held by long-term business operations.

For those debt securities and other fixed income securities carried at amortised cost where the maturity value exceeded purchase
price, the unamortised difference at the year end was £199m (£429m). For securities carried at amortised cost where the purchase
price exceeded maturity value, the unamortised difference at the year end was £360m (£179m).

25. ASSETS HELD TO COVER LINKED LIABILITIES

Assets held to cover linked liabilities

Current value includes £4,537m (£3,257m) in respect of managed funds.

Cost

Current value

2003
£m

2002
£m

2003
£m

2002
£m

18,621

17,177 19,921

15,763

26. TANGIBLE ASSETS

Cost:

Balance at beginning of year
Exchange movement
Additions
Disposals

Balance at end of year

Depreciation:

Balance at beginning of year
Exchange movement
Provided during year
Disposals

Balance at end of year

Net book value at end of year

Net book value at beginning of year

88 PRUDENTIAL PLC ANNUAL REPORT 2003

2003
£m

2002
£m

460 
(17)
65
(58)

450 

(264)
11
(64)
51

(266)

184 

196 

553 
(22)
76
(147)

460 

(312)
12
(76)
112

(264)

196 

241 

27. PRESENT VALUE OF ACQUIRED IN-FORCE LONG-TERM BUSINESS

Balance at beginning of year*
Exchange movement
Amortisation:
Pre-tax*
Tax*

Net*

Balance at end of year*

2003
£m

133 
(7)

(26)
8 

(18)

108 

Restated
2002
£m

161 
(10)

(27)
9 

(18)

133 

*The 2002 figures for these lines have been restated (see note 4).

The balance at beginning of 2003 comprises cost of £272m less accumulated amortisation of £82m and tax of £57m.

28. SHARE CAPITAL AND SHARE PREMIUM
The authorised share capital of the Company is £150m comprising 3,000,000,000 ordinary shares of 5 pence each.

Issued shares of 5 pence each fully paid

At beginning of year
Shares issued under share option schemes and to employee share ownership trust
Shares issued in lieu of cash dividends
Transfer to retained profit in respect of shares issued in lieu of cash dividends

At end of year

Number of
shares

Share
capital
2003
£m

Share
premium
2003
£m

2,001,662,348 
765,700 
6,748,782 

100.1 
0.0 
0.4 

549.7
2.8
27.3
(27.3)

2,009,176,830 

100.5 

552.5

At 31 December 2003 there were options subsisting under share option schemes to subscribe for 15,788,315 (13,605,456) shares
at prices ranging from 280 pence to 759 pence (296 pence to 759 pence) and exercisable by the year 2010 (2009).

The Company has established trusts to facilitate the delivery of shares under employee incentive plans and savings-related share
option schemes. At 31 December 2003, 9.5m Prudential plc shares with a market value of £45m were held in such trusts of which
3.9m shares were held by trusts under employee incentive plans. These shares have been accounted for as own shares in the
consolidated balance sheet with a carrying value of £17m.

In addition, 5.6m shares were held by a qualifying employee share ownership trust. At 31 December 2003, these shares were
expected to be fully distributed in the future on maturity of savings-related share option schemes. The expected weighted average
exercise price under these schemes was 298 pence and the expected proceeds of £17m relating to these shares have also been
accounted for as own shares in the consolidated balance sheet.

29. INVESTMENTS OF THE COMPANY

At beginning of year
Transfer to other subsidiary undertaking
Exchange rate movements
Advances of new loans
Provision against loans

At end of year

Shares in
subsidiary

Loans to
subsidiary
undertakings undertakings
2003
£m

2003
£m

5,500 
(1,500)
– 
– 
– 

2,160 
– 
(19)
460 
(75)

4,000 

2,526 

30. PROFIT OF THE COMPANY
The profit of the Company for the year was £186m (£327m). After dividends of £320m (£519m) and a transfer from the share
premium account of £27m (£23m) in respect of shares issued in lieu of cash dividends, retained profit at 31 December 2003
amounted to £969m (£1,076m).

PRUDENTIAL PLC ANNUAL REPORT 2003 89

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

31. SUBSIDIARY UNDERTAKINGS
The principal subsidiary undertakings of the Company at 31 December 2003, all wholly owned except Egg Banking plc, were:

The Prudential Assurance Company Limited
Prudential Annuities Limited†
Prudential Retirement Income Limited†
M&G Investment Management Limited†
Egg Banking plc†
Jackson National Life Insurance Company†
Prudential Assurance Company Singapore (Pte) Limited†

†Owned by a subsidiary undertaking of the Company.

Main activity

Country of incorporation

Insurance
Insurance
Insurance
Investment management
Banking
Insurance
Insurance

England and Wales
England and Wales
Scotland
England and Wales
England and Wales
US
Singapore

Each subsidiary has one class of ordinary shares and operates mainly in its country of incorporation, except for Prudential
Retirement Income Limited which operates mainly in England and Wales. Egg Banking plc is a subsidiary of Egg plc, a listed
subsidiary of the Company. The ordinary shares of Egg plc, of which there is  only one class, are 79% owned by the Company 
and 21% owned by shareholders external to the Prudential Group.

Long-term loans

Amounts owed to
credit institutions

Other borrowings

Total

2003
£m

2002
£m

2003
£m

2002
£m

2003
£m

2002
£m

2003
£m

2002
£m

32. BORROWINGS

Core structural borrowings of shareholder 

financed operations:
Holding company and finance subsidiaries:

US$250m 7.125% Bonds 2005^
£150m 9.375% Guaranteed Bonds 2007
£250m 5.5% Bonds 2009^
¤500m 5.75% Subordinated Notes 2021^†

(note (i))

£300m 6.875% Bonds 2023^
£250m 5.875% Bonds 2029^
£435m 6.125% Subordinated Notes 2031^†
US$1,000m 6.5% Perpetual Subordinated

Capital Securities^† (note (ii))

Floating Rate Guaranteed Unsecured 

Notes 2004

Medium Term Notes 2023
Commercial paper 2003

Jackson National Life:

(note (i))

Total core structural borrowings of 
shareholder financed operations

Other borrowings of shareholders’ funds:

Bank loans and overdrafts 
Obligations under finance leases 
Commercial paper 2004 (note (iii))
Medium Term Notes (note (iii))
Currency translation net liability on 

swap transactions (note (iii))

Non-recourse borrowings of investment 
subsidiaries managed by PPM America 
(note (iv))

Egg debenture loans (note (v)):

US$250m 8.15% Surplus Notes 2027

140 

155 

Currency translation asset on swap transaction 

140 
150 
250 

349 
300 
250 
426 

547 

155 
150 
250 

322 
300 
250 
426 

– 

140 
150 
250 

349 
300 
250 
426 

547 

21
14 
– 

140 

155 
150 
250 

322 
300 
250 
426 

– 

41 
– 
420 

155 

21
14 
– 

41 
– 
420 

2,552 

2,008 

15

444 

2,567

2,452 

(20)

(17)

(20)

(17)

16 
3 

1 
3 

1,041 
10 

1,212 
25 

16 
3 
1,041 
10 

1 
3 
1,212 
25 

23

13 

23

13 

153 

292 

61 

73 

214 

£250m 7.5% Subordinated Notes 2013
£200m 6.875% Subordinated Notes 2021
Other borrowings of long-term business operations:

Scottish Amicable Finance plc (note (vi)):

249 
202 

– 
202 

£100m 8.5% undated Guaranteed Bonds 

100 

100 

Bank loans and overdrafts

Total borrowings

3,103

2,310

20 

192 

249 
202 

100 
20 

– 

296 

1,150 

1,767

4,445 

4,373 

^Debenture loans issued by the holding company. The interests of the holders of the Subordinated Notes and the Subordinated Capital Securities are
subordinate to the entitlements of other creditors of the holding company.

†Net of issue costs.

90 PRUDENTIAL PLC ANNUAL REPORT 2003

365 

– 
202 

100 
– 

32. BORROWINGS CONTINUED

Long-term loans

Amounts owed to
credit institutions

Borrowings are repayable as follows:
Within one year or on demand
Between one and two years
Between two and five years
After five years

Total borrowings

Reconciliation to cash flow statement 

disclosures (note 34)

Shareholders’ funds
Long-term business operations

Total borrowings

Recorded in the consolidated balance 

sheet on page 61 as:
Subordinated liabilities
Debenture loans

2002
£m

80 
28 
20 
168 

296 

296 
–

296 

2003
£m

2002
£m

2003
£m

46 
17 
– 
129 

192 

172 
20 

192 

140 
150 
2,813 

3,103 

– 
305 
2,005 

2,310

2,863 
240 

3,103 

2,055
255 

2,310

1,322
1,781

3,103

748
1,562

2,310

Other borrowings

Total

2003
£m

2002
£m

2003
£m

2002
£m

1,095 
– 

1,670 
41 

55 

56

1,141 
157 
150 
2,997 

1,150 

1,767

4,445 

1,150 

1,767 

4,185 
260 

1,150 

1,767 

4,445 

1,750 
69 
325 
2,229 

4,373 

4,118 
255 

4,373 

(i) At 31 December 2003, the ¤500m 5.75% borrowings had been swapped into borrowings of £333m with interest payable at 
6 month £Libor plus 0.962%.

(ii) At 31 December 2003, interest on the US$1,000m 6.5% borrowings had been swapped into floating rate payments at 3 month
US$Libor plus 0.80%.

(iii) These borrowings support a short-term fixed income securities reinvestment programme.

(iv) Non-recourse borrowings issued by investment subsidiaries managed by PPM America include secured senior and
subordinated debt and a revolving credit facility. The senior debt is secured on the investments held by the relevant subsidiaries.
The interests of the holders of the subordinated debt issued by these subsidiaries are subordinate to the entitlements of the
holders of the senior debt. The terms of the revolving credit facility include a cross default provision with the subordinated notes.
In addition to the debt of these subsidiaries, PPM America manages investment companies with liabilities of £943m (£1,048m)
pertaining to debt instruments issued to external parties. In all instances the holders of the debt instruments issued by these
subsidiaries and other companies do not have recourse beyond the assets of those subsidiaries.

(v) The interests of the holders of the Notes issued by Egg plc as structured debt capital are subordinate to the entitlements of
other creditors of that operation. At 31 December 2003, Egg had also issued unsubordinated debt securities totalling £1,423m
(£1,015m) and sold securities under agreements to repurchase totalling £829m (£nil) as part of its trading activities.

(vi) The interests of the holders of the Bonds issued by Scottish Amicable Finance plc, a subsidiary of the Scottish Amicable Insurance
Fund of The Prudential Assurance Company Limited, are subordinate to the entitlements of the policyholders of that fund.

(vii) Jackson National Life has entered into a programme of funding arrangements under contracts which, in substance, are almost
identical to Guaranteed Investment Contracts. The liabilities under these funding arrangements totalled £3,247m (£3,554m). In
addition, Jackson National Life has entered into stocklending arrangements. Obligations under these arrangements totalled £515m
(£1,544m). These amounts are shown on the consolidated balance sheet within creditors.

(viii) Jackson National Life, through its subsidiary Jackson Federal Savings Bank, has bank borrowings of £261m (£239m). 
The advances are secured by mortgage loans and mortgage backed securities.

(ix) Under the terms of the Group’s arrangements with its main UK banker, the bank has a right of set off between credit balances
(other than those of long-term funds) and all overdrawn balances of those Group undertakings with similar arrangements.

PRUDENTIAL PLC ANNUAL REPORT 2003 91

NOTES ON THE FINANCIAL STATEMENTS CONTINUED

33. CONTINGENCIES AND RELATED OBLIGATIONS
Consistent with FRS 12, ‘Provisions, contingent liabilities and contingent assets’, appropriate provision has been made in the
financial statements where the Group has an obligation arising from the events or activities described below where a realistic
estimate of the obligation can be made, but not for contingent liabilities. 

Litigation
Jackson National Life has been named in civil proceedings, which appear to be substantially similar to other class action litigation
brought against many life insurers in the US, alleging misconduct in the sale of insurance products. At this time, it is not possible to
make a meaningful estimate of the amount or range of loss, if any, that could result from an unfavourable outcome in such actions.
In addition, Jackson National Life is a defendant in individual actions that involve similar issues.

The Group is involved in other litigation arising in the ordinary course of business. Whilst the outcome of such matters cannot be
predicted with certainty, the directors believe that the ultimate outcome of such litigation will not have a material adverse effect on
the Group’s financial condition, results of operations or cash flows. 

Pension Mis-selling Review
In 1988, the UK government introduced new pensions legislation intended to encourage more individuals to make their own
arrangements for their pensions. During the period from April 1988 to June 1994, many individuals were advised by insurance
companies, Independent Financial Advisers and other intermediaries to not join, to transfer from or to opt out of their occupational
pension schemes in favour of private pension products introduced under the UK Income and Corporation Taxes Act 1988. The 
UK insurance regulator (previously the Personal Investment Authority, now the Financial Services Authority, (FSA)) subsequently
determined that many individuals were incorrectly advised and would have been better off not purchasing the private pension
products sold to them. Industry participants are responsible for compensating the persons to whom private pensions were mis-
sold. As a result, the FSA required that all UK life insurance companies review their potential cases of pension mis-selling and pay
compensation to policyholders where necessary and, as a consequence, record a provision for the estimated costs. The Group 
met the requirement of the FSA to issue offers to all cases by 30 June 2002.

Provisions in respect of the costs associated with the review have been included in the change in the long-term business provision
in the Group’s profit and loss account and the transfer to or from the fund for future appropriations has been determined accordingly.
The following is a summary of the changes in the pension mis-selling provision for the years ended 31 December 2003 and
31 December 2002:

2003
£m

2002
£m

Balance at beginning of year
Changes to actuarial assumptions and method of calculation
Discount unwind
Redress to policyholders
Payment of administrative costs

Balance at end of year

730
(131)
21
(56)
(34)

530 

1,065 
(50)
53 
(292)
(46)

730 

Every year the FSA updates the actuarial assumptions to be used in calculating the provision, including interest rates and mortality
assumptions. The pension mis-selling provision represents the discounted value of future expected payments, including benefit
payments and all internal and external legal and administrative costs of adjudicating, processing and settling those claims. To 
the extent that amounts have not been paid, the provision increases each year reflecting the shorter period of discount.

The directors believe that, based on current information, the provision, together with future investment return on the assets
backing the provision, will be adequate to cover the costs of pension mis-selling as well as the costs and expenses of the Group’s
pension review unit established to identify and settle such cases. Such provision represents the best estimate of probable costs
and expenses. However, there can be no assurance that the current provision level will not need to be increased. 

The costs associated with the mis-selling review have been met from the inherited estate. Accordingly, these costs have not been
charged to the asset shares used in the determination of policyholder bonus rates. Hence policyholders' pay-out values have been
unaffected by pension mis-selling.

In 1998, Prudential stated that deducting mis-selling costs from the inherited estate would not impact its bonus or investment policy
and it gave an assurance that if this unlikely event were to occur, it would make available support to the fund from shareholder
resources for as long as the situation continued, so as to ensure that policyholders were not disadvantaged. The assurance was
designed to protect both existing policyholders at the date it was announced, and policyholders who subsequently purchased
policies while the pension mis-selling review was continuing. 

This review was completed on 30 June 2002 and consequently the assurance has not applied to new business issued since 1 January
2004. New business in this context consists of new policies, new members to existing pension schemes plus regular and single
premium top-ups, transfers and switches to existing arrangements. The assurance will continue to apply to any policy in force as 
at 31 December 2003, both for premiums paid before 1 January 2004 and for subsequent regular premiums (including future fixed,
retail price index or salary related increases and Department of Work and Pensions rebate business). The maximum amount of
capital support available under the terms of the assurance will reduce over time as claims are paid on the policies covered by it. 

The bonus and investment policy for each type of with-profits policy is the same irrespective of whether or not the assurance
applies. Hence removal of the assurance for new business has had no impact on policyholder returns and this is expected to
continue for the foreseeable future. 

92 PRUDENTIAL PLC ANNUAL REPORT 2003

33. CONTINGENCIES AND RELATED OBLIGATIONS CONTINUED
Free Standing Additional Voluntary Contribution Business Review
In February 2000, the FSA ordered a review of Free Standing Additional Voluntary Contribution business, which constitutes 
sales of personal pensions to members of company pension schemes. Individuals who purchased these pensions instead of the
Additional Voluntary Contributions (AVC) scheme connected to their company’s pension scheme may have been in a better
financial position investing their money, and any matching contributions from their employers, in their company’s AVC scheme.
The FSA’s review was to ensure that any employees disadvantaged due to not being properly informed of the benefits foregone
from not investing in their AVC scheme were compensated.

The review required companies to identify relevant investors and to contact them with an offer to review their individual case. 
The Group met the deadline set by the FSA to issue offers to all cases by 31 December 2002. As a result of the review, the Group
held a provision of £2m at 31 December 2003.

Mortgage Endowment Products Review
In common with several other UK insurance companies, the Group used to sell low-cost endowment products related to repayment
of residential mortgages. At sale, the initial sum assured is set at a level such that the projected benefits, including an estimate of
the annual bonus receivable over the life of the policy, will equal or exceed the mortgage debt. Because of a decrease in expected
future investment returns since these products were sold, the FSA is concerned that the maturity value of some of these products
will be less than the mortgage debt. The FSA has worked with insurance companies to devise a programme whereby the companies
write to customers indicating whether they may have a possible shortfall and outline the actions that the customers can take to
prevent this possibility.

The Group’s main exposure to mortgage endowment products is in respect of policies issued by Scottish Amicable Life plc (SAL)
and policies issued by Scottish Amicable Life Assurance Society (SALAS) and transferred into the Scottish Amicable Insurance
Fund (SAIF). The FSA issued a report in March 2001 raising concerns regarding the conduct of sales of these products by tied
agents of SAL and in March 2003 it fined SAL £750,000 in respect of cases where advisers did not place appropriate emphasis 
on identifying whether a customer was prepared to take the risk that their mortgage might not be repaid at the end of the term. 
A provision of £25m was made in 2001 in SAL for cases that may require redress. At 31 December 2003, the provision was £8m.
At the FSA’s request, wording is also being included (for a period of one year) in the annual re-projection letters issued to
policyholders of both SAL and SAIF, whose policy was sold to them by tied agents of SALAS, inviting them to respond if they 
feel that the policy was mis-sold. In anticipation of the response to these letters, a provision of £31m was set up in SAIF at
31 December 2003. As SAIF is a separate sub-fund of the Prudential Assurance long-term business fund, this provision has no
impact on shareholders. Scottish Amicable withdrew from the mortgage endowment product market in April 2001 and disbanded
its network of tied agents in October 2001.

Compensation of £11m in respect of mis-sold endowment products was paid in 2003 by Prudential Assurance’s main with-profits
fund and a further provision of £34m was established in the fund at 31 December 2003. This provision has no impact on the
Group’s profit before tax.

Guaranteed Annuities
Prudential Assurance used to sell guaranteed annuity products in the UK and held a provision of £35m at 31 December 2003
within the main with-profits fund to honour guarantees on these products. The Group’s main exposure to guaranteed annuities in
the UK is through the Scottish Amicable Insurance Fund (SAIF) and a provision of £649m was held in SAIF at 31 December 2003 
to honour the guarantees. As SAIF is a separate sub-fund of the Prudential Assurance long-term business fund, this provision has
no impact on shareholders.

Guarantees and Commitments
Guarantee funds in both the UK and the US provide for payments to be made to policyholders on behalf of insolvent life insurance
companies. These guarantee funds are financed by payments assessed on solvent insurance companies based on location, volume,
and types of business. The Group estimated its reserve for future guarantee fund assessments for Jackson National Life to be £26m
at 31 December 2003. Similar assessments for the UK businesses were not significant. The directors believe that the reserve is
adequate for all anticipated payments for known insolvencies.

Jackson National Life has commitments for future payments related to equity index call options totalling £12m at 31 December
2003. These commitments are accounted for on a deferred basis and therefore are off-balance sheet. The commitments were
entered into in the normal course of business to hedge obligations associated with the issuance of equity index-linked immediate
and deferred annuities and fall due for payment over the next four years.

Jackson National Life has unfunded commitments related to its investments in limited partnerships totalling £216m at 31 December
2003. These commitments were entered into in the normal course of business and the directors do not expect a material adverse
impact on the operations to arise from them.

The Group has provided, from time to time, certain guarantees and commitments to third parties including funding the purchase 
or development of land and buildings and other related matters. At 31 December 2003, the aggregate amount of commitments
and guarantees in respect of land and buildings was approximately £51m.

The Group has provided, from time to time, other guarantees and commitments to third parties entered into in the normal course
of business but the directors do not consider that the amounts involved are significant. 

PRUDENTIAL PLC ANNUAL REPORT 2003 93

NOTES ON THE FINANCIAL STATEMENTS CONTINUED 

33. CONTINGENCIES AND RELATED OBLIGATIONS CONTINUED
Other Matters
Prudential Assurance’s inherited estate
The assets of the main with-profits fund within the long-term fund of Prudential Assurance comprise the amounts that the
Company expects to pay out to meet its obligations to existing policyholders and an additional amount used as working capital.
The amount payable over time to policyholders from the with-profits fund is equal to the policyholders’ accumulated asset shares
plus any additional payments that may be required by way of smoothing or to meet guarantees. The balance of the assets of the
with-profits fund is called the ‘inherited estate’ and has accumulated over many years from various sources.

The inherited estate represents the major part of the working capital of Prudential Assurance’s long-term fund which enables 
the Company to support with-profits business by providing the benefits associated with smoothing and guarantees, by providing
investment flexibility for the fund’s assets, by meeting the regulatory capital requirements that demonstrate solvency and by
absorbing the costs of significant events or fundamental changes in its long-term business without affecting the bonus and
investment policies. The size of the inherited estate fluctuates from year-to-year depending on the investment return and the
extent to which it has been required to meet smoothing costs, guarantees and other events.

The Group believes that it would be beneficial if there were greater clarity as to the status of the inherited estate and therefore 
it has discussed with the Financial Services Authority the principles that would apply to any re-attribution of the inherited estate.
No conclusions have been reached. Furthermore, the Group expects that the entire inherited estate will need to be retained within
the long-term fund for the foreseeable future to provide working capital and so it has not considered any distribution of the inherited
estate to policyholders and shareholders.

Support of long-term business funds by shareholders’ funds
As a proprietary insurance company, the Group is liable to meet its obligations to policyholders even if the assets of the long-term
funds are insufficient to do so. The assets, represented by the Fund for Future Appropriations, in excess of amounts expected to
be paid for future terminal bonuses and related shareholder transfers (the excess assets) in the long-term funds could be materially
depleted over time, by, for example, a significant or sustained equity market downturn, costs of significant fundamental strategic
change, or a material increase in the pension mis-selling provision. In the unlikely circumstance that the depletion of the excess
assets within the long-term fund was such that the Group’s ability to satisfy policyholders’ reasonable expectations was adversely
affected, it might become necessary to restrict the annual distribution to shareholders or to contribute shareholders’ funds to the
long-term funds to provide financial support.

In 1997, the business of Scottish Amicable Life Assurance Society, a mutual society, was transferred to Prudential Assurance. 
In effecting the transfer, a separate sub-fund, the Scottish Amicable Insurance Fund (SAIF), was established within Prudential
Assurance’s long-term business fund. This sub-fund contains all the with-profits business and all other pension business that 
was transferred. No new business has been or will be written in the sub-fund and the sub-fund is managed to ensure that all the
invested assets are distributed to SAIF policyholders over the lifetime of the SAIF policies. With the exception of certain amounts 
in respect of the unitised with-profits life business, all future earnings arising in SAIF are retained for SAIF policyholders. Any
excess (deficiency) of revenue over expense within SAIF during a period is offset by a transfer to (from) the SAIF fund for future
appropriations. Shareholders have no interest in the profits of SAIF but are entitled to the investment management fees paid 
on this business. With the exception of certain guaranteed annuity products mentioned earlier in this note, the majority of SAIF
with-profits policies do not guarantee minimum rates of return to policyholders.

Should the assets of SAIF be inadequate to meet the guaranteed benefit obligations to the policyholders of SAIF, the Prudential
Assurance long-term fund would be liable to cover any such deficiency. At 31 December 2003, the excess of SAIF assets over
guaranteed benefits was £1,404m. Due to the quality and diversity of the assets in SAIF, the excess of assets stated above and 
the ability of SAIF to revise guaranteed benefits in the event of an asset shortfall, the directors believe that the probability of either
the Prudential Assurance long-term fund or the Group’s shareholders’ funds having to contribute to SAIF is remote.

94 PRUDENTIAL PLC ANNUAL REPORT 2003

34. CASH FLOW

Reconciliation of operating profit to net cash inflow from operations

Operating profit before tax before amortisation of goodwill and exceptional items*
Add back interest charged to operating profit
Adjustments for non-cash items:

Tax on long-term business profits*
Amounts retained and invested in long-term business operations
Increase in net banking business assets
Other items*

Net cash inflow from operating activities

*The 2002 figures for these lines have been restated (see note 4).

Acquisitions and disposals

Net assets (disposed of) acquired after expenses and tax:

Goodwill on acquisitions
Cash and short-term deposits
Amounts retained in long-term business operations
Other net assets

Net assets (disposed of) acquired
Net cash consideration received

Net impact on shareholders’ funds

Changes in investments net of financing

Increase in cash and short-term deposits, net of overdrafts
Net sales of portfolio investments
Increase in loans
Reduction in credit facility utilised by investment subsidiaries managed by PPM America
Share capital issued

Movements arising from cash flow
Investment appreciation, exchange translation and other items
Transfer to retained profit in respect of shares issued in lieu of cash dividends
Portfolio investments net of financing at beginning of year

Portfolio investments net of financing at end of year

Represented by:

Investments (including short-term deposits)
Cash at bank and in hand
Borrowings
Share capital and share premium
Cumulative charge to Group profit and loss account reserve in respect of shares issued 

to qualifying employee share ownership trust

2003
£m

357 
189 

(154)
(242)
(223)
161 

88 

2003
£m

– 
– 
(27)
– 

(27)
27 

0 

2003
£m

481 
(149)
(829)
151
(30)

Restated
2002
£m

449 
190 

(172)
(553)
(72)
189 

31 

2002
£m

8 
1 
– 
(7)

2 
340 

342 

2002
£m

26 
(83)
(86)
165 
(40)

(376)
(108)
27
(1,541)

(18)
(80)
23 
(1,466)

(1,998)

(1,541)

2,271 
410 
(4,185)
(653)

2,736 
332 
(4,118)
(650)

159 

159 

(1,998)

(1,541)

PRUDENTIAL PLC ANNUAL REPORT 2003 95

NOTES ON THE FINANCIAL STATEMENTS CONTINUED 

34. CASH FLOW CONTINUED

Reconciliation of investments 

Shareholders’ funds (as above)
Long-term business operations
Investments in participating interests

2003
£m

2002
£m

2,271 

2,736 
117,913 112,329 
73 

56 

Total investments (per consolidated balance sheet)

120,240  115,138 

Reconciliation of cash 

Shareholders’ funds (as above)
Long-term business operations

Total cash at bank and in hand (per consolidated balance sheet)

Reconciliation of borrowings

Shareholders’ funds (as above)
Long-term business operations

Total borrowings (per note 32)

410 
811 

332 
783 

1,221 

1,115 

4,185 
260 

4,445 

4,118 
255 

4,373 

35. DISPOSALS
In 2003 the Company sold its German life business and its Dublin based management services company for a total consideration 
of £98m. After allowing for the write off of deferred acquisition costs of £63m and taking account of net assets at the date of sale 
of £14m and the costs of sale and other related items, the profit on sale was not material. As part of the sale arrangements in
respect of the German life business, the insurance liabilities of the business were reinsured. After settlement of this reinsurance
payment and other costs, there was a net cash inflow of £27m to shareholders' funds.

36. JACKSON NATIONAL LIFE SECURITISATION TRANSACTION
In November 2003, Jackson National Life completed a securitisation of asset-backed securities referred to as the Piedmont 
CDO transaction. Under this transaction, Jackson National Life contributed US$1,160m of asset-backed securities, ultimately to
Piedmont, which issued several classes of debt to acquire such securities. Jackson National Life retained beneficial interests of
approximately 80% in the contributed asset-backed securities by acquiring certain securities issued by Piedmont. These interests
remain on the balance sheet and are accounted for in accordance with the policy applied generally to Jackson’s securities as
explained in notes 2 and 12.

96 PRUDENTIAL PLC ANNUAL REPORT 2003

STATEMENT OF DIRECTORS' RESPONSIBILITIES

Company law requires the directors to prepare financial
statements for each financial year which give a true and fair
view of the state of affairs of the Company and the Group and
of the profit or loss for that period. In preparing those financial
statements, the directors are required to:

• select suitable accounting policies and then apply them

consistently;

• make judgements and estimates that are reasonable and

prudent;

• state whether applicable accounting standards have been
followed, subject to any material departures disclosed and
explained in the financial statements;

• prepare the financial statements on the going concern basis
unless it is inappropriate to presume that the Group will
continue in business.

The directors are responsible for keeping proper accounting
records which disclose with reasonable accuracy at any time
the financial position of the Group and to enable them to ensure
that the financial statements comply with the Companies Act
1985. They have general responsibility for taking such steps 
as are reasonably open to them to safeguard the assets of the
Group and to prevent and detect fraud and other irregularities. 

INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF PRUDENTIAL PLC

We have audited the financial statements on pages 56 to 96.
We have also audited the information on pages 44 to 52 in the
directors’ remuneration report that is required to be audited.

This report is made solely to the Company’s members, as a
body, in accordance with Section 235 of the Companies Act
1985. Our audit work has been undertaken so that we might
state to the Company’s members those matters we are required
to state to them in an auditor’s report and for no other purpose.
To the fullest extent permitted by law, we do not accept or
assume responsibility to anyone other than the Company and
the Company’s members as a body, for our audit work, for this
report, or for the opinions we have formed.

RESPECTIVE RESPONSIBILITIES OF DIRECTORS 
AND AUDITORS
The directors are responsible for preparing the Annual 
Report and the directors’ remuneration report. As described
above, this includes responsibility for preparing the financial
statements in accordance with applicable United Kingdom law
and accounting standards. Our responsibilities, as independent
auditors, are established in the United Kingdom by statute, 
the Auditing Practices Board, the Listing Rules of the Financial
Services Authority, and by our profession’s ethical guidance.

We report to you our opinion as to whether the financial
statements give a true and fair view and whether the financial
statements and the part of the directors’ remuneration report 
to be audited have been properly prepared in accordance 
with the Companies Act 1985. We also report to you if, in our
opinion, the directors’ report is not consistent with the financial
statements, if the Company has not kept proper accounting
records, if we have not received all the information and
explanations we require for our audit, or if information
specified by law regarding directors’ remuneration and
transactions with the Group is not disclosed.

We review whether the statement on pages 32 to 37 reflects
the Company’s compliance with the seven provisions of the
Combined Code specified for our review by the Listing Rules,
and we report if it does not. We are not required to consider
whether the Board’s statements on internal control cover all
risks and controls, or form an opinion on the effectiveness of
the Group’s corporate governance procedures or its risk and
control procedures.

We read the other information contained in the Annual 
Report, including the corporate governance statement and 
the unaudited part of the directors’ remuneration report, and

consider whether it is consistent with the audited financial
statements. We consider the implications for our report if 
we become aware of any apparent misstatements or material
inconsistencies with the financial statements.

BASIS OF AUDIT OPINION
We conducted our audit in accordance with Auditing
Standards issued by the Auditing Practices Board. An audit
includes examination, on a test basis, of evidence relevant 
to the amounts and disclosures in the financial statements and
the part of the directors’ remuneration report to be audited. 
It also includes an assessment of the significant estimates and
judgements made by the directors in the preparation of the
financial statements, and of whether the accounting policies 
are appropriate to the Group’s circumstances, consistently
applied and adequately disclosed.

We planned and performed our audit so as to obtain all the
information and explanations which we considered necessary
in order to provide us with sufficient evidence to give reasonable
assurance that the financial statements and the part of the
directors’ remuneration report to be audited are free from
material misstatement, whether caused by fraud or other
irregularity or error. In forming our opinion we also evaluated
the overall adequacy of the presentation of information in the
financial statements and the part of the directors’ remuneration
report to be audited.

OPINION
In our opinion:

• the financial statements give a true and fair view of the state
of affairs of the Company and the Group as at 31 December
2003 and of the profit of the Group for the year then ended;
and

• the financial statements and the part of the directors'

remuneration report to be audited have been properly
prepared in accordance with the Companies Act 1985.

KPMG Audit Plc
Chartered Accountants
Registered Auditor
London
19 March 2004

PRUDENTIAL PLC ANNUAL REPORT 2003 97

FIVE YEAR REVIEW

GROUP SUMMARY

Results for the year
Long-term business:
New business:

Single
Regular

Gross premiums written

Gross investment product contributions
Operating profit before amortisation of goodwill and exceptional items:

Long-term business
UK investment management
US broker-dealer and fund management
UK banking
Shareholders’ investment return and other income
Interest payable on core structural borrowings
Corporate expenditure

Continuing operations
Discontinued general business operations

Total operating profit (based on long-term investment returns)

before amortisation of goodwill and exceptional items

Amortisation of goodwill
Short-term fluctuations in investment returns
Merger break fee
Profit on business disposals

Profit on ordinary activities before tax (including actual 

investment returns)

2003
£m

2002
£m

2001
£m

2000
£m

1999
£m

8,793
710
13,781
21,954

11,802
707
16,669
17,392

10,610
693
15,196
11,303

9,788
538
14,173
6,852

10,609
489
14,826
2,286

492
83
(3)
(34)
29
(143)
(67)

357
–

357
(98)
91
–
–

573
71
14
(20)
3
(130)
(62)

449
–

449
(98)
(205)
–
355

681
75
16
(88)
51
(118)
(63)

554
72

626
(95)
(480)
338
–

920
90
7
(155)
64
(131)
(56)

739
33

772
(84)
(48)
–
239

903
70
(6)
(150)
84
(122)
(52)

727
49

776
(54)
28
–
–

350

501

389

879

750

Profit after tax and minority interests:

Operating profit (including post-tax long-term investment returns)
Profit for the year (including post-tax actual investment returns)

257
208

333
468

466
395

511
577

507
472

Shareholders’ funds and borrowings
Statutory basis:

Employed in business units
Retained centrally

Borrowings of holding company and related finance subsidiaries

Total statutory basis capital and reserves
Additional achieved profits basis retained profit

Achieved profits basis capital and reserves

4,252
1,453

4,333
1,577

4,087
1,769

3,875
1,584

3,444
1,720

5,705
(2,427)

5,910
(2,297)

5,856
(1,980)

5,459
(1,568)

5,164
(1,760)

3,278
3,765

7,043

3,613
3,583

7,196

3,876
4,274

8,150

3,891
4,885

8,776

3,404
4,884

8,288

Insurance and investment funds under management (£bn)

168

155

163

165

170

Share statistics
Earnings per share:

Based on operating profit after tax and related minority interests

before amortisation of goodwill and exceptional items
Based on profit for the year after tax and minority interests

Dividend per share

Market price at 31 December

Average number of shares

12.9p
10.4p

16.7p
23.5p

23.6p
20.0p

26.1p
29.4p

26.0p
24.2p

16.0p

26.0p

25.4p

24.5p

23.0p

472p

439p

796p

1,077p

1,220p

1,996m 1,988m 1,978m 1,959m 1,947m

Prior year figures have been restated where relevant to be consistent with 2003 accounting policies and presentation.

98 PRUDENTIAL PLC ANNUAL REPORT 2003

ANALYSIS BY BUSINESS AREA

UK and Europe Operations
Long-term business:
New business:

Single
Regular

Gross premiums written

Gross investment product contributions
Operating profit:

Long-term business
Investment management
Banking

Total operating profit

Statutory basis capital and reserves
Additional achieved profits basis retained profit

Achieved profits basis capital and reserves

Insurance and investment funds under management (£bn)

US Operations
Long-term business:
New business:

Single
Regular

Gross premiums written

Operating profit (including long-term investment returns):

Jackson National Life
Broker-dealer and fund management

Total operating profit

Statutory basis capital and reserves
Additional achieved profits basis retained profit

Achieved profits basis capital and reserves

Insurance and investment funds under management (£bn)

Prudential Asia
Long-term business:
New business:

Single
Regular

Gross premiums written

Gross investment product contributions
Operating profit before development expenses
Development expenses

Net operating profit

Statutory basis capital and reserves
Additional achieved profits basis retained profit

Achieved profits basis capital and reserves

Insurance and investment funds under management (£bn)

2003
£m

2002
£m

2001
£m

2000
£m

1999
£m

4,258
190
7,264
3,797

256
83
(34)

305

1,296
2,812

4,108

125

4,053
13
4,369

165
(3)

162

2,329
161

2,490

30

5,588
220
8,675
3,731

372
71
(20)

423

1,305
2,472

3,777

112

5,735
22
6,098

139
14

153

2,449
283

2,732

32

482
507
2,148
18,157
98
(27)

479
465
1,896
13,661
88
(26)

71

627
792

62

579
828

5,348
302
8,395
2,276

374
75
(88)

361

1,187
3,268

4,455

121

4,612
22
5,008

282
16

298

2,498
319

2,817

34

650
369
1,793
9,027
44
(19)

25

402
687

1,419

1,407

1,089

13

11

8

4,683
284
7,874
4,593

425
90
(155)

360

1,227
3,984

5,211

129

4,830
25
5,223

459
7

466

2,333
423

2,756

30

275
229
1,076
2,259
39
(3)

36

315
478

793

6

6,364
359
9,722
1,704

419
70
(150)

339

1,282
3,899

5,181

142

4,062
24
4,449

457
(6)

451

1,945
588

2,533

25

183
106
655
582
27
–

27

217
376

593

3

Prior year figures have been restated where relevant to be consistent with 2003 accounting policies and presentation.

PRUDENTIAL PLC ANNUAL REPORT 2003 99

RISK FACTORS

The International Organisation of Securities Commissions
(IOSCO) has recommended that annual reports of publicly
held companies include a section on risk factors which
discuss inherent risks in the business and trading
environment. The US Securities and Exchange Commission
(SEC) has implemented this recommendation with respect
to annual statements filed with it by listed companies such
as Prudential and the concept of risk factors is also reflected
in the EU Prospectus Directive (due to be implemented by
mid-2005). Prudential has therefore decided voluntarily to
follow this recommendation and to include in the Annual
Report a description of risk factors; a similar description 
will be included in Prudential’s US filing.

A number of factors (risk factors) affect Prudential’s
operating results, financial condition and trading price.
These factors include economic and market conditions,
foreign currency exchange rate fluctuations, regulation,
government policy and legislation, competition, credit
ratings, and operational systems and processes. 

The risk factors mentioned below should not be regarded 
as a complete and comprehensive statement of all potential
risks and uncertainties. The information given is as at 
19 March 2004, is not updated, and any forward-looking
statements are made subject to the reservations specified 
on the inside back cover of the Annual Report.

Prudential’s businesses are inherently subject to
market fluctuations and general economic conditions.
In the UK, this is largely because Prudential’s shareholders’
profit is related to bonuses for policyholders declared on its
with-profits products, which are broadly based on historic
and current rates of return on equity, real estate and fixed
income securities, as well as Prudential’s expectations of
future investment returns. 

In the US, fluctuations in prevailing interest rates can affect
results from Jackson National Life which is predominantly 
a spread-based business with the majority of its assets
invested in fixed income securities. In particular, fixed
annuities and stable value products in Jackson National Life
expose the Group to the risk that changes in interest rates
which are not fully reflected in the interest rates credited to
customers will reduce spread. The spread is the difference
between the amounts that Jackson National Life is required
to pay under the contracts, and the rate of return it is able 
to earn on its general account investments to support the
obligations under the contract. Declines in spread from
these products or other spread businesses that Jackson
National Life conducts could have a material impact on its
businesses or results of operations. 

Similar factors can also impact on Prudential’s operations 
in Asia.

100 PRUDENTIAL PLC ANNUAL REPORT 2003

In all markets in which Prudential operates, its businesses
are susceptible to general economic conditions, which can
change the level of demand for Prudential’s products. Past
uncertain trends in international economic and investment
climates which have adversely affected Prudential’s business
and profitability could be repeated. This adverse effect
would be felt principally through reduced investment
returns and credit defaults in fixed interest corporate bonds,
and may continue to affect the business unless conditions
improve. In addition, falling investment returns could impair
Prudential’s operational capability, including its ability to
write significant volumes of new business. 

Prudential is subject to the risk of exchange rate
fluctuations owing to the geographical diversity 
of its business.
Due to the geographical diversity of Prudential’s 
businesses, it is subject to the risk of exchange rate
fluctuations. Prudential’s international operations in 
the US, Asia and Europe, which represent a significant
proportion of operating profit and shareholders’ funds,
generally write policies and invest in assets denominated 
in local currency. Although this practice limits the effect of
exchange rate fluctuations on local operating results, it can
lead to significant fluctuations in Prudential’s consolidated
financial statements upon translation of results into pounds
sterling. The currency exposure relating to the translation of
reported earnings is not separately managed. Consequently,
this could impact on the Group’s gearing ratios. The impact
of gains or losses on currency translations is recorded as a
component of shareholders’ funds within the consolidated
statement of total recognised gains and losses. The impact
of exchange rate fluctuations in 2003 is discussed in the
Financial Review. 

Prudential conducts its businesses subject to regulation
and associated regulatory risks, including the effects
of changes in the laws, regulations, policies and
interpretations in the markets in which it operates.
Changes in government policy, legislation or regulatory
interpretation applying to companies in the financial 
services and insurance industries in any of the markets in
which Prudential operates may adversely affect Prudential’s
product range, distribution channels, capital requirements
and, consequently, reported results and financing
requirements. These changes include possible changes 
in government pension arrangements and policies, the
regulation of selling practices and solvency requirements.
For instance, in the UK the Financial Services Authority’s
(FSA) proposals on reforming the UK polarisation regime
and consultation paper on treating with-profits policyholders
fairly and the HM Treasury report on medium and long-term
retail savings could have a significant effect on types of
products sold by Prudential, how its products are priced,
distributed and sold and on shareholders’ return on with-
profits business. 

Prudential’s businesses are conducted in highly
competitive environments and Prudential’s continued
profitability depends on its management’s ability to
respond to these pressures.
The markets for UK, US and Asian financial services are
highly competitive, with several factors affecting Prudential’s
ability to sell its products, including price and yields offered,
financial strength and ratings, range of product lines and
product quality, brand strength and name recognition,
investment management performance and historical bonus
levels. In some of its markets Prudential faces competitors
who are larger, have greater financial resources or a greater
market share, offer a broader range of products or have
higher bonus rates or claims-paying ratios. 

Within the UK, Prudential’s principal competitors in the life
market include many of the major stock and mutual retail
financial services companies including, in particular, Aviva,
Legal & General, Scottish Widows and Standard Life. 

Jackson National Life’s competitors in the US include 
major stock and mutual insurance companies, mutual fund
organisations, banks and other financial services companies.
Jackson National Life’s principal life insurance company
competitors in the US include AXA, Lincoln National
Corporation, Transamerica Corporation, Nationwide Financial
Services, Inc., SunAmerica, Inc. and Hartford Life, Inc. 

Within Asia, Prudential’s main regional competitors are
international financial companies, including AIG, Allianz,
ING and Manulife. 

Prudential believes competition will intensify across all
regions in response to consumer demand, technological
advances, the impact of consolidation, regulatory actions and
other factors. Prudential’s ability to generate an appropriate
return depends significantly upon its capacity to anticipate
and respond appropriately to these competitive pressures. 

Similar changes in regulation in other jurisdictions could 
also have an impact elsewhere in the Group.

The EU Insurance Groups Directive, which was
implemented in the UK in 2001, together with the Financial
Conglomerates Directive, which will be implemented by
2005, will require European financial services groups to
demonstrate net aggregate surplus capital in excess of
solvency requirements at the Group level in respect of
shareholder-owned entities. The EU is also currently
reviewing future solvency requirements (the Solvency II
review). The manner of the implementation of these
directives is likely to lead to Prudential being required to
maintain a somewhat higher level of capital at the Group
level than currently necessary in respect of its businesses, or
alternatively, to constrain the growth of those businesses, or
to take other appropriate action. In addition, an inconsistent
application of these directives by regulators in different 
EU member states may place Prudential at a competitive
disadvantage to other European financial services groups. 

Various jurisdictions in which Prudential operates have
created investor compensation schemes that require
mandatory contributions from market participants in some
instances in the event of a failure of a market participant. 
As a major participant in the majority of its chosen markets,
circumstances could arise where Prudential, along with
other companies, may be required to make such contributions. 

The resolution of several issues affecting the UK
financial services industry, could have a negative
impact on Prudential’s reported results or on its
relations with current and potential customers.
Prudential is, and in the future may be, subject to legal 
and regulatory actions in the ordinary course of its business,
both in the UK and internationally. This could be a review of
business sold in the past under previous acceptable market
practices at the time. Pending legal and regulatory actions
include proceedings relating to aspects of Prudential’s
business and operations and which are typical of the
business it operates, including in the latter case businesses 
it has closed. Although Prudential believes it has adequately
reserved in all material aspects for the costs of litigation and
regulatory matters, no assurance can be provided that such
reserves are sufficient. It is possible that Prudential’s future
performance could be affected by an unfavourable outcome
in these matters. 

PRUDENTIAL PLC ANNUAL REPORT 2003 101

Changes in mortality experienced by Prudential’s 
UK pension annuity policyholders could significantly
affect Prudential’s results of operations.
Prudential is a major participant in the UK pensions annuity
market. In exchange for a premium equal to the capital
value of their accumulated pension fund, each pension
annuity policyholder receives a guaranteed payment,
usually monthly, for as long as they are alive. For a smaller
monthly payment, certain annuity contracts extend the right
to the payment to surviving spouses. As part of its pension
annuity pricing and reserving policy Prudential assumes 
that current rates of mortality continuously improve over
time. Annuity mortality assumptions have been revised in
2003 to assume future improvements in mortality for males
and females at levels projected on the Continuous Mortality
Investigations (CMI) medium cohort table as published by
the Institute and Faculty of Actuaries.

As a holding company, Prudential is dependent 
upon its subsidiaries to cover operating expenses 
and dividend payments. 
Prudential’s insurance and investment management
operations are generally conducted through direct and indirect
subsidiaries. As a holding company, Prudential’s principal
sources of funds are dividends from subsidiaries, shareholder
backed funds, the shareholder transfer from Prudential’s
long-term funds and any amounts that may be raised
through the issuance of debt and commercial paper. 

Certain of the subsidiaries have regulatory restrictions 
that can limit the payment of dividends.

RISK FACTORS CONTINUED

Downgrades in Prudential’s financial strength 
and credit ratings could significantly impact its
competitive position and hurt its relationships 
with creditors or trading counterparties.
Prudential’s financial strength and credit ratings, which are
intended to measure its ability to meet policyholder obligations,
are an important factor affecting public confidence in most
of Prudential’s products, and as a result its competitiveness.
Downgrades in Prudential’s ratings could have an adverse
effect on its ability to market products and retain current
policyholders. In addition, the interest rates Prudential pays
on its borrowings are affected by its debt credit ratings,
which are in place to measure Prudential’s ability to pay 
its contractual obligations. On 20 December 2002, Moody’s
downgraded the financial strength rating of Prudential
Assurance’s long-term fund from Aaa (on review for
possible downgrade) to Aa1 (stable outlook). On 29 January
2003, Standard & Poor’s downgraded the financial strength
rating of Prudential Assurance’s long-term fund from AAA
(negative outlook) to AA+ (stable outlook). Prudential
believes the downgrades that it, and the rest of the UK
insurance industry, experienced have not to date had a
discernible impact on its performance. 

Prudential’s long-term senior debt is rated as A2 (stable
outlook) by Moody’s, AA– (negative outlook) by Standard 
& Poor’s and aa– by AM Best. Prudential’s short-term debt
is rated as P-1 by Moody’s and A1+ by Standard & Poor’s.

Adverse experience in the operational risks inherent
in Prudential’s business could have a negative impact
on its results of operations.
Operational risks are present in all of Prudential’s businesses,
including the risk of direct or indirect loss resulting from
inadequate or failed internal and external processes, systems
and human error or from external events. Prudential’s
business is dependent on processing a large number of
complex transactions across numerous and diverse products,
and is subject to a number of different legal and regulatory
regimes. In addition, Prudential manages several outsourced
operations which include certain UK processing and IT
functions. In turn, Prudential is reliant upon the operational
processing performance of its outsourcing partners.

Further, because of the long-term nature of much 
of Prudential’s business, accurate records have to be
maintained for significant periods. Prudential’s systems 
and processes are designed to ensure that the operational
risks associated with its activities are appropriately controlled,
but any weakness in the systems could have a negative
impact on its results of operations during the effective
period. Prudential has not experienced or identified any
operational risks in its systems or processes during 2003, or
subsequently which have caused, or are expected to cause,
a significant negative impact on its results of operations. 

102 PRUDENTIAL PLC ANNUAL REPORT 2003

ACHIEVED PROFITS BASIS SUPPLEMENTARY INFORMATION
YEAR ENDED 31 DECEMBER 2003

RESULTS ANALYSIS BY BUSINESS AREA

UK and Europe Operations
New business
Business in-force

Long-term business
M&G
Egg

Total

US Operations
New business
Business in-force

Long-term business
Broker-dealer and fund management

Total

Prudential Asia
New business
Business in-force

Long-term business
Development expenses

Total

Other income and expenditure
Investment return and other income
Interest payable on core structural borrowings
Corporate expenditure:
Group Head Office
Asia Regional Head Office

Total

Operating profit (based on long-term investment returns) 
before amortisation of goodwill and exceptional items

Note

8
9

8
9

8
9

2003
£m

166 
193 

359 
83 
(34)

408 

148 
71 

219 
(3)

216 

291 
87 

378 
(27)

351 

2002
£m

233 
283 

516 
71 
(20)

567 

234 
17 

251 
14 

265 

307 
209 

516 
(26)

490 

29 
(143)

(43)
(24)

3 
(130)

(36)
(26)

(181)

(189)

794 

1,133 

PRUDENTIAL PLC ANNUAL REPORT 2003 103

SUMMARISED CONSOLIDATED PROFIT AND LOSS ACCOUNT – ACHIEVED PROFITS BASIS
YEAR ENDED 31 DECEMBER 2003

UK and Europe Insurance Operations
M&G
Egg

UK and Europe Operations
US Operations
Prudential Asia
Other income and expenditure (including Asia development expenses)

Operating profit before tax before amortisation of goodwill and exceptional items†
Amortisation of goodwill
Short-term fluctuations in investment returns
Effect of changes in economic assumptions
Profit on sale of UK general business operations

Profit (loss) on ordinary activities before tax (including actual investment returns)
Tax

Profit (loss) for the financial year before minority interests
Minority interests

Profit (loss) for the financial year after minority interests
Dividends

Retained profit (loss) for the financial year

Note

10
11

12

2003
£m

359 
83 
(34)

408 
216 
378 
(208)

794 
(98)
682 
(540)
– 

838 
(355)

483 
2 

485 
(320)

165 

2002
£m

516 
71 
(20)

567 
265 
516 
(215)

1,133 
(98)
(1,406)
(467)
355 

(483)
329 

(154)
9 

(145)
(519)

(664)

†Operating profit and related earnings per share include investment returns at the expected long-term rate of return but exclude amortisation of goodwill
and exceptional items. The directors believe that operating profit, as adjusted for these items, better reflects underlying performance. Profit on ordinary
activities and related earnings per share include these items together with actual investment returns. This basis of presentation has been adopted
consistently throughout this achieved profits basis supplementary information.

EARNINGS PER SHARE – ACHIEVED PROFITS BASIS
YEAR ENDED 31 DECEMBER 2003

Based on operating profit after tax and related minority interests before amortisation 

of goodwill and exceptional items of £527m (£851m)

Based on profit (loss) for the financial year after minority interests of £485m (£(145)m)

Note

2003

2002

5

5

26.4p

24.3p

42.8p

(7.3)p

STATEMENT OF TOTAL RECOGNISED GAINS AND LOSSES – ACHIEVED PROFITS BASIS
YEAR ENDED 31 DECEMBER 2003

Profit (loss) for the financial year after minority interests
Exchange movements, net of related tax

Total recognised gains (losses) relating to the financial year

2003
£m

485
(348)

137 

2002
£m

(145)
(330)

(475)

104 PRUDENTIAL PLC ANNUAL REPORT 2003

RECONCILIATION OF MOVEMENTS IN SHAREHOLDERS' CAPITAL AND RESERVES – ACHIEVED
PROFITS BASIS
YEAR ENDED 31 DECEMBER 2003

Total recognised gains (losses) relating to the financial year
New share capital subscribed
Dividends

Net decrease in shareholders’ capital and reserves
Shareholders’ capital and reserves, at beginning of year

Shareholders’ capital and reserves at end of year

SUMMARISED CONSOLIDATED BALANCE SHEET – ACHIEVED PROFITS BASIS
31 DECEMBER 2003

Total assets less liabilities, excluding insurance funds*
Less insurance funds
Technical provisions, net of reinsurers’ share*
Fund for future appropriations
Less shareholders’ accrued interest in the long-term business*

Total net assets

Share capital
Share premium
Statutory basis retained profit*
Additional achieved profits basis retained profit*

Shareholders’ capital and reserves

Note

14

14

2003
£m

137 
30 
(320)

(153)
7,196 

7,043 

2002
£m

(475)
40 
(519)

(954)
8,150 

7,196 

Note

2003
£m

2002
£m

136,373  126,280 

120,449  115,004 
7,663 
(3,583)

12,646 
(3,765)

129,330  119,084 

13

7,043 

7,196 

100 
553 
2,625 
3,765 

7,043

100 
550 
2,963 
3,583 

7,196 

13

*The 2002 figures for these lines have been restated as a result of the altered accounting policy for certain reinsurance contracts. However, neither profit
nor total net assets on the achieved profits basis has changed.

The supplementary information on pages 103 to 114 was approved by the Board of directors on 19 March 2004.

SIR DAVID CLEMENTI
CHAIRMAN

JONATHAN BLOOMER
GROUP CHIEF EXECUTIVE

PHILIP BROADLEY
GROUP FINANCE DIRECTOR

PRUDENTIAL PLC ANNUAL REPORT 2003 105

NOTES ON THE ACHIEVED PROFITS BASIS SUPPLEMENTARY INFORMATION

1. BASIS OF PREPARATION OF RESULTS
The achieved profits basis results include the results of the Group’s long-term business operations on the achieved profits basis.
These results are combined with the statutory basis results of the Group’s other operations including banking, unit trusts, mutual
funds and other non-insurance investment management business. The achieved profits basis results for long-term business for
2003 and 2002 have been prepared in accordance with the guidance issued by the Association of British Insurers (ABI) in
December 2001 ‘Supplementary Reporting for Long-Term Insurance Business (the Achieved Profits Method)’. The information 
is supplementary to the financial statements on pages 56 to 96.

2. METHODOLOGY
The achieved profits basis results incorporate best estimate assumptions of future rates of investment return, proprietor’s spread
(in the case of Jackson National Life), policy discontinuances, mortality, expenses, expense inflation, taxation, bonus rates, surrender
and paid up bases, and statutory valuation bases. In adopting these assumptions, account has been taken of recent experience and
general economic conditions, together with inherent uncertainty. It has been assumed that the bases and rates of taxation, both
direct and indirect, will not change materially in the countries in which the Group operates.

The proportion of surplus allocated to shareholders from the UK with-profits business has been based on the present level of 
10%. Future bonus rates have been set at levels which would fully utilise the assets of the with-profits fund over the lifetime of 
the business in force. In the UK, Department of Work and Pensions rebate business has been treated as single premium business.

3. ECONOMIC ASSUMPTIONS
Under the ABI guidance, for most countries, the basis for setting long-term expected rates of returns on investments and risk
discount rates are set by reference to period end rates of return on fixed interest securities. This ‘active’ basis of assumption setting
has been applied in preparing the results of all the Group’s UK, US and European long-term business operations. For the Group’s
Asian operations, the active basis is appropriate for business written in Japan, Korea and US dollar denominated business written 
in Hong Kong.

An exception to this general rule is that for countries where long-term fixed interest markets are underdeveloped, investment
return assumptions and risk discount rates should be based on an assessment of longer-term economic conditions. Except for 
the countries listed above, this basis is appropriate for the Group’s Asian operations.

The profit and loss account charge in respect of the effect of changes in economic assumptions, which is shown as an item
excluded from operating profit, as shown in note 14, reflects the effect on shareholders’ funds at the start of the reporting period.

The key economic assumptions are described below:

UK and Europe Insurance Operations
Pre-tax expected long-term nominal rates of investment return:

UK equities
Overseas equities
Property
Gilts
Corporate bonds
Assets of PAC with-profits fund

(applying the rates listed above to the investments held by the fund)

Expected long-term rate of inflation

Post-tax expected long-term nominal rate of return:

Pension business (where no tax applies)
Life business

Risk margin included within the risk discount rate
Risk discount rate(i)

US Operations (Jackson National Life)
Expected long-term spread between earned rate and rate credited to policyholders

for single premium deferred annuity business

US 10 year treasury bond rate at end of year
Risk margin included within the risk discount rate
Risk discount rate(i)

Prudential Asia(ii)
Weighted pre-tax expected long-term nominal rates of investment return
Weighted expected long-term rate of inflation
Weighted risk discount rate(i)

2003

2002

7.3%

7.0%
6.6% to 7.9% 7.0% to 7.8%
6.75%
4.5%
5.5%

6.6%
4.8%
5.8%

6.8%
3.1%

6.8%
5.9%
2.6%
7.4%

1.75%
4.3%
3.1%
7.4%

7.4%
3.4%
10.4%

6.6%
2.5%

6.6%
5.7%
2.6%
7.1%

1.75%
3.9%
3.1%
7.0%

7.1%
3.0%
9.6%

(i) For all operations, a discount rate is applied to post-tax cash flows to determine post-tax results. For most operations, these results are then grossed 
up for the effective rate of tax to derive the pre-tax results. For Jackson National Life, pre-tax results are determined by applying the risk discount rate to
pre-tax cash flows adjusted for the impact of capital charges.

(ii) The Prudential Asia economic assumptions shown above have been determined by weighting each country’s economic assumptions by reference to 
the achieved profits basis operating results for new business written in the relevant year.

106 PRUDENTIAL PLC ANNUAL REPORT 2003

4. INVESTMENT RETURN
(i) Profit before tax
With the exception of fixed interest investments held by Jackson National Life, investment gains and losses during the period 
(to the extent that changes in capital values do not directly match changes in liabilities) are included in the profit for the year and
shareholders’ funds as they arise.

In the case of Jackson National Life, it is assumed that fixed income investments will normally be held until maturity. Therefore
unrealised gains and losses on these securities are not reflected in either the achieved profits or statutory basis results and, except
on realisation or impairment of investments, only income received and the amortisation of the difference between cost and maturity
values are recognised to the extent attributable to shareholders.

(ii) Operating profit
Investment returns, including investment gains, in respect of long-term insurance business are recognised in operating results at
the expected long-term rate of return. For the purposes of calculating investment return to be recognised in operating results of
UK operations, where equity holdings are a significant proportion of investment portfolios, values of assets at the beginning of 
the reporting period are adjusted to remove the effects of short-term market volatility.

For the purposes of determining the long-term returns, realised gains and losses arising (including impairment losses) on debt
securities of Jackson National Life have been averaged over five years and combined with actual interest income and dividends. For
equity-related investments of Jackson National Life, a long-term rate of return of 7.75% has been assumed. This has been applied
to the monthly average carrying value of such investments after excluding the estimated effect of short-term market movements.

5. SUPPLEMENTAL EARNINGS INFORMATION
The Group’s supplemental measure of its results and reconciliation of achieved profits basis operating profit based on long-term
investment returns before amortisation of goodwill to achieved profits basis profit on ordinary activities, including the related basic
earnings per share amounts, are as follows:

2003
Based on operating profit after tax and minority interests
before amortisation of goodwill and exceptional items

Adjustment for amortisation of goodwill
Adjustment from post-tax long-term investment returns
to post-tax actual investment returns (after related
minority interests)(i)

Effect of changes in economic assumptions

Based on profit for the financial year after minority interests

2002
Based on operating profit after tax and minority interests
before amortisation of goodwill and exceptional items

Adjustment for amortisation of goodwill
Adjustment from post-tax long-term investment returns
to post-tax actual investment returns (after related
minority interests)(i)

Effect of changes in economic assumptions
Profit on sale of UK general business operations

Based on loss for the financial year after minority interests

Before
tax
£m

Tax
£m

Post-tax
£m

Minority
interests
£m

Basic
earnings
per share(ii)
Pence

Net
£m

794 
(98)

682 
(540)

838 

(273)

(212)
130 

(355)

1,133 
(98)

(286)

(1,406)
(467)
355 

(483)

447 
181 
(13)

329 

521 
(98)

470 
(410)

483 

847 
(98)

(959)
(286)
342 

(154)

6 

(4)

527 
(98)

26.4p
(4.9)p

466 
(410)

23.3p
(20.5)p

2 

485 

24.3p

4 

5 

9 

851 
(98)

42.8p
(4.9)p

(954)
(286)
342 

(145)

(48.0)p
(14.4)p
17.2p

(7.3)p

(i) The adjustment from post-tax long-term returns to post-tax actual investment returns includes investment returns that are attributable to external equity
investors in two investment funds managed by PPM America. These two funds are consolidated as quasi-subsidiaries but, except to the extent of Prudential
Group participation in the funds, they have no net impact on pre-tax or post-tax operating profit. Total profit, before and after tax, incorporating the adjustment
from long-term to actual investment returns includes gains of £4m (losses of £5m) attributable to the minority interests in these funds.

(ii) The average number of shares for 2003 is 1,996m (1,988m).

PRUDENTIAL PLC ANNUAL REPORT 2003 107

NOTES ON THE ACHIEVED PROFITS BASIS SUPPLEMENTARY INFORMATION CONTINUED

6. COST OF CAPITAL
A charge is deducted from the annual result and the balance sheet value for the cost of capital supporting solvency requirements
for the Group’s long-term business. This cost is the difference between the nominal value of solvency capital and the present value,
at risk discount rates, of the projected release of this capital and investment earnings on the capital.

The annual result is impacted by the movement in this cost from year to year which comprises a charge against new business profit
with a partial offset for the release of capital requirements for business in-force.

Where solvency capital is held within a with-profits long-term fund, the value placed on surplus assets in the fund is already
discounted to reflect its release over time and no further adjustment is necessary in respect of solvency capital. However, where
business is funded directly by shareholders, principally at Jackson National Life, the solvency capital requires adjustments to reflect
the cost of that capital.

In determining the cost of capital of Jackson National Life, it has been assumed that an amount equal to 200% of the risk based
capital required by the National Association of Insurance Commissioners at the Company Action Level must be retained. The
impact of the related capital charge is to reduce Jackson National Life’s result by £19m (£24m) and its shareholders’ funds by
£164m (£138m).

7. PENSION COSTS 
The impact of pension costs on the achieved profits basis results of long-term business has been determined in the context of the
methodology described in note 2. Accordingly, for long-term business, the achieved profits basis value of new business written in
the reporting period and the value of in-force business at the balance sheet date have been determined after incorporating
projections of attributable pension costs into the estimates of future cash flows for the contracts concerned. Experience variances
for expenses include any difference between the actual and assumed contributions to defined benefit pension schemes. The
achieved profits basis results and shareholders’ funds for long-term business are, therefore, not affected by whether or not the
Group has adopted FRS 17 ‘Retirement benefits’ in preparing its achieved profits basis results.

On the achieved profits basis of reporting, the impact of adoption of FRS 17 for long-term business would be limited to: 

(i) Balance sheet recognition of the FRS 17 basis net pensions scheme asset or liability;

(ii) For that element of the net pensions scheme asset or liability that is attributable to the PAC with-profits fund, an adjustment 
of the Group fund for future appropriations by an equal but opposite amount; and

(iii) For shareholder financed long-term business, an adjustment of the composition of achieved profits basis shareholders’ funds
between the components of the modified statutory basis shareholders’ funds and additional shareholders’ reserves (reflecting the
additional shareholders’ interest recognised on the achieved profits basis).

As explained in note 1, the achieved profits basis results include statutory basis results for operations other than those conducting
long-term business. In preparing results for these operations the Group has continued to apply SSAP 24. 

Further details are shown in note 17 on pages 82 to 84 of the Group's financial statements.

8. OPERATING PROFIT FROM NEW BUSINESS

UK and Europe Insurance Operations
Jackson National Life(i)
Prudential Asia

Total

(i) Jackson National Life net of tax profit:

Before capital charge
Capital charge (note 6)

After capital charge

2003

2002

Pre-tax
£m

Tax
£m

Post-tax
£m

Pre-tax
£m

Tax
£m

Post-tax
£m

166 
148 
291 

605 

(50)
(72)
(80)

(202)

116 
76 
211 

403 

95 
(19)

76 

233 
234 
307 

774 

(69)
(116)
(84)

(269)

164 
118 
223 

505 

142 
(24)

118 

In determining the achieved profits basis value of new business written in the year the policies incept, premiums are included in
projected cash flows on the same basis of distinguishing annual and single premium business as set out on page 74.

108 PRUDENTIAL PLC ANNUAL REPORT 2003

9. OPERATING PROFIT FROM BUSINESS IN-FORCE
Operating profits from new business are measured using the revised economic assumptions shown in note 3 and after applying
any revised operating assumptions. The profit and loss account impact for revised operating assumptions is shown below:

UK and Europe Insurance Operations
Unwind of discount(i)
Cost of strengthened persistency assumption(ii)
Other items(ii)

Jackson National Life
Unwind of discount
Return on surplus assets (over target surplus)
Averaged realised losses on bonds in excess of long-term default assumption(iii) (note 10)
Experience variances against current assumptions:

Spread(iii) (iv)
Persistency
Expenses

Loss from strengthening of operating assumptions
Other

Prudential Asia
Unwind of discount
Profit arising from reorganisation of long-term funds
Change in operating assumptions(v)
Other items and experience variances

Total

2003
£m

343 
(50)
(100)

193 

145 
33 
(66)

(17)
10 
(8)
(21)
(5)

71 

115 
– 
(27)
(1)

87 

351 

2002
£m

367 
(47)
(37)

283 

156 
41 
(59)

(72)
8 
1 
(54)
(4)

17 

95 
59 
42 
13 

209 

509 

(i) The unwind of discount for UK and Europe Insurance Operations represents the unwind of discount on the value of in-force business at the beginning of
the year (adjusted for the effect of current year assumption changes), the expected return on smoothed surplus assets retained within the main with-profits
fund (see note 13), and the expected return on shareholders’ assets held in other UK and Europe long-term business operations. Surplus assets retained
within the main with-profits fund are smoothed for this purpose to remove the effects of short-term investment volatility.

(ii) The £50m cost of strengthened persistency assumption for 2003 relates to personal pension policies sold by the now discontinued direct salesforce. 
The £100m charge for other items for 2003 includes a £35m adverse experience variance for persistency which is not expected to recur; a £29m restructuring
charge; an adverse annuitant mortality assumption change of £18m; a strengthening of renewal expense assumptions of £29m; other positive assumption
changes of £30m; and £19m of other negative items and experience variances. For 2002, the £37m for other items includes £16m of UK re-engineering costs.

(iii) The presentation of Jackson National Life's operating profit has been revised from that applied in the 2002 Annual Report so as to be consistent with 
the basis introduced for Interim 2003 reporting. The charge for average realised losses shown above is as compared to the long-term default assumption for
fixed income securities, which is now presented as part of the determination of spread variance. In previous periods the experience variance for spread was
presented before deduction of the default assumption for fixed income securities. The charge for the default assumption is calculated using a weighted risk
margin reserve (RMR) approach. An RMR charge is individually assigned to asset classes based on credit ratings and, where necessary, credit analysis. This
is then weighted by reference to the carrying value of the investments. This revised presentation has no impact on operating profit.

The spread variance on the current and previous bases of presentation is set out below:

Using basis applied in 2002 Annual Report
Less: Long-term default assumption 

As reported above

2003
£m

54
(71)

(17)

2002
£m

2 
(74)

(72)

(iv) The spread variance shown above has been determined after including long-term returns on equity based investments. This treatment is consistent
with the inclusion of long-term investment returns within operating profit. Short-term fluctuations in investment returns, including those for equity based
investments, are excluded from operating profit but included within the total profit or loss for the reporting period. An analysis of the short-term fluctuations in
investment returns is shown in note 10.

(v) The £27m charge in 2003 for changes to operating assumptions primarily reflects expense assumption changes in Japan. The 2002 credit of £42m arose
from revisions to mortality assumptions.

PRUDENTIAL PLC ANNUAL REPORT 2003 109

NOTES ON THE ACHIEVED PROFITS BASIS SUPPLEMENTARY INFORMATION CONTINUED

10. SHORT-TERM FLUCTUATIONS IN INVESTMENT RETURNS

Long-term business:

UK and Europe Insurance Operations(i)
Jackson National Life(ii)
Prudential Asia(v)

Share of investment return of funds managed by PPM America that are 

consolidated into Group results but attributable to external investors (note 5)

Other operations

Total

2003
£m

531 
132 
1 

4 
14 

2002
£m

(1,021)
(440)
66 

(5)
(6)

682 

(1,406)

(i) Short-term fluctuations in investment returns represent for UK and Europe Insurance Operations the difference between actual investment returns
attributable to shareholders on the achieved profits basis and the expected returns as described in note 3. The £531m of positive fluctuations in 2003
reflect the difference between the PAC with-profits fund actual investment return of 16.5% and the long-term assumed rate of 6.8%.

(ii) Short-term fluctuations for Jackson National Life comprise:

Actual investment returns on investments less long-term returns included within operating profit(iii)
Investment return related gain (loss) due primarily to changed expectation of profitability on 

variable annuity business arising from current year equity returns*

2003
£m

96

36

132

2002
£m

(295)

(145)

(440)

*This adjustment arises due to market returns for 2003 and 2002 being higher (lower) than the assumed long-term rate of return. This gives rise to higher
(lower) than expected year-end values of variable annuity assets under management with a resulting effect on the projected value of future account values,
and hence future profitability.

(iii) Jackson National Life – Actual investment returns on investments less long-term returns comprises:

Actual less averaged realised gains and losses (including impairments) for fixed income securities(iv)
Actual less long-term return on equity based investments
Investment depreciation on preference shares

(iv) Jackson National Life – Actual less averaged realised gains and losses (including impairments) for fixed income securities

Gains (losses) arising in years 1999 to 2003

Five year total
Five year average included in operating result
Representing:

Long-term default assumption
Averaged losses in excess of the long-term default assumption (note 9)

Actual less averaged losses excluded from operating result but included in profit before tax

Exchange rate

2003
£m

98 
0 
(2)

96 

2002
£m

(156)
(128)
(11)

(295)

£m
US$m equivalent

1999
2000
2001
2002
2003

3 
(90)
(532)
(435)
(65)

(1,119)
(224)

(116)
(108)

(224)

159 

(39)

(684)
(137)

(71)
(66)

(137)

98 

1.64 

Averaged realised gains differ from those reported on the statutory basis for the impact of amortisation of policy acquisition costs attributable to realised
gains and losses. These have been included in the statutory basis gains averaging calculation for the years 1999 to 2003. On the achieved profits basis
deferred acquisition costs do not feature as part of the methodology. Accordingly the realised gains and losses included in the averaging process are
exclusive of the amortisation of policy acquisition costs attributable to realised gains and losses.

(v) Short-term fluctuations for Prudential Asia for 2002 of £66m primarily reflect bond value movements.

110 PRUDENTIAL PLC ANNUAL REPORT 2003

11. EFFECT OF CHANGES IN ECONOMIC ASSUMPTIONS
The losses on changes in economic assumptions included within the profit (loss) on ordinary activities before tax arise as follows:

UK and Europe Insurance Operations(i)
Jackson National Life(ii)
Prudential Asia(iii)

Total

2003
£m

(122)
(263)
(155)

(540)

2002
£m

(233)
(76)
(158)

(467)

(i) The £122m charge for 2003 for UK and Europe Insurance Operations reflects increases in the risk discount rate of 0.3% and in the investment return
assumption of 0.2% and other consequential impacts of an economic nature on the modelled emergence of the shareholders’ share of cost of bonus.

(ii) The £263m charge for 2003 for Jackson National Life primarily reflects the reductions in the projected fund earned and crediting rates on in-force
business which result in lower projected policyholder liabilities on which future spread will be earned, together with increases in the risk discount and
inflation rates.

(iii) The £155m charge for 2003 for Prudential Asia reflects the net impact of revisions to the underlying long-term investment return assumptions and
discount rate, combined with the impact of the introduction of a risk-based capital regime by the Taiwanese regulators.

12. TAXATION CHARGE
The profit for the year is in most cases calculated initially at the post-tax level. The post-tax profit is then grossed up for
presentation purposes at the effective rates of tax applicable to the countries and periods concerned. For Jackson National Life the
profit is calculated at the pre-tax level and the effective tax rate is the rate expected to be applicable on average over the remaining
lifetimes of the policies.

The tax charge comprises:

Tax charge on operating profit
Long-term business:

UK and Europe Insurance Operations
Jackson National Life
Prudential Asia(i)

Other operations

Total tax on operating profit

Tax on items not included in operating profit
Tax charge (credit) on short-term fluctuations in investment returns
Tax credit on effect of changes in economic assumptions
Tax charge on profit on disposal of UK general business operations

Total tax charge (credit) on items not included in operating profit

Tax charge (credit) on profit (loss) on ordinary activities (including tax on actual investment returns)

(i) Including tax relief on development expenses.

2003
£m

2002
£m

133 
67 
121 

321 
(48)

273 

212 
(130)
–  

82 

355 

166 
49 
123 

338 
(52)

286 

(447)
(181)
13 

(615)

(329)

PRUDENTIAL PLC ANNUAL REPORT 2003 111

NOTES ON THE ACHIEVED PROFITS BASIS SUPPLEMENTARY INFORMATION CONTINUED

13. SHAREHOLDERS’ FUNDS – SEGMENTAL ANALYSIS

UK and Europe Operations
Long-term business operations:

Smoothed shareholders’ funds(i)
Actual shareholders’ funds less smoothed shareholders’ funds

M&G
Egg(ii)

US Operations(ii)
Jackson National Life (net of core structural borrowings of £140m (£155m))(iii)
Before capital charge:

Excluding assets in excess of target surplus
Assets in excess of target surplus

Capital charge (note 6)

After capital charge
Broker-dealer and fund management

Prudential Asia

Other operations
Goodwill(ii)
Holding company net borrowings(iii)
Other assets

Total

2003
£m

2002
£m

3,469 
(45)

3,424 
336 
348 

4,108 

1,741 
842 

2,583 
(164)

2,419 
71 

2,490 

3,437 
(411)

3,026 
382 
369 

3,777 

1,965 
830 

2,795 
(138)

2,657 
75 

2,732 

1,419 

1,407 

1,445 
(1,995)
(424)

1,540 
(2,071)
(189)

(974)

(720)

7,043 

7,196 

(i) UK long-term business smoothed shareholders’ funds reflect an adjustment to PAC Life Fund assets, for the purposes of determining the unwind of
discount included in operating profits, to remove the effects of short-term volatility in market values of assets.

(ii) Total goodwill comprises the following amounts:

Held within other operations relating to M&G and acquired Asian businesses
Held within US operations relating to purchase of broker-dealer and banking businesses
Held within Egg

(iii) Borrowings comprise the following amounts:

Holding company cash and short-term investments
Core structural borrowings – central funds

Holding company net borrowings
Core structural borrowings – Jackson National Life

2003
£m

1,445 
53 
6 

1,504 

2003
£m

432 
(2,427)

(1,995)
(140)

(2,135)

2002
£m

1,540 
58
6

1,604 

2002 
£m

226 
(2,297)

(2,071)
(155)

(2,226)

112 PRUDENTIAL PLC ANNUAL REPORT 2003

Profit (loss) for the financial year

510 

64 

71 

645 

(160)

14. RECONCILIATION OF MOVEMENT IN SHAREHOLDERS’ FUNDS

Long-term business operations

UK and Europe
Insurance
Operations
£m

Jackson
National
Life
£m

Total
long-term
business

Prudential

Other
Asia operations operations
£m
£m

£m

Operating profit (including investment return 

based on long-term rates of returns)

Long-term business:

New business (note 8)
Business in-force (note 9)

Asia development expenses
M&G
Egg
US broker-dealer and fund management
Other income and expenditure

Operating profit (loss) before amortisation 

of goodwill

Amortisation of goodwill
Short-term fluctuations in investment returns (note 10)
Effect of changes in economic assumptions (note 11)

Profit (loss) on ordinary activities before tax 

(including actual investment returns)

Tax (note 12):

Tax on operating profit
Tax on short-term fluctuations in investment returns
Tax on effect of change in economic assumptions

Total tax (charge) credit

Minority interests

Exchange movements
Development costs included above (net of tax) borne centrally
Intragroup dividends (including statutory transfer)
External dividends
Investment in operations(i)
Adjustment for net of tax start-up losses of broker-dealer

subsidiary owned by JNL

Proceeds from issues of share capital by parent company

Net increase (decrease) in shareholders’ capital 

and reserves

768 

85 

197 

1,050 

(212)

838 

166 
193 

359 

148 
71 

219 

291 
87 

378 
(27)

605 
351 

956 
(27)

359 

531 
(122)

219 
(3)
132 
(263)

351 

1 
(155)

929 
(3)
664 
(540)

83 
(34)
(3)
(181)

(135)
(95)
18 

(133)
(162)
37 

(258)

(67)
(46)
92 

(21)

(121)
(6)
1 

(126)

(321)
(214)
130 

(405)

48 
2 

50 

2 

1 

(268)

(189)

76 

(52)

28 

(10)

(131)
4 
(40)

108 

(398)
4 
(281)

212 

(10)

50 
(4)
281 
(320)
(212)

10 
30 

Group
total
£m

605 
351 

956 
(27)
83 
(34)
(3)
(181)

794 
(98)
682 
(540)

(273)
(212)
130 

(355)

2 

485 

(348)

(320)

30 

398 

(238)

12 

172 

(325)

(153)

Shareholders’ capital and reserves at 1 January 2003

3,026 

2,657 

1,407 

7,090 

106 

7,196 

Shareholders’ capital and reserves 
at 31 December 2003 (note 13)

Analysed as:

3,424 

2,419 

1,419 

7,262 

(219)

7,043 

Statutory basis shareholders’ funds
Additional shareholders’ interest on achieved profits basis

Achieved profits basis shareholders’ funds

612 
2,812 

3,424 

2,258 
161 

2,419 

627 
792 

1,419 

3,497 
3,765 

7,262 

(219)

(219)

3,278 
3,765 

7,043 

(i) Investment in operations reflects increases in share capital. This includes certain non-cash items as a result of timing differences.

PRUDENTIAL PLC ANNUAL REPORT 2003 113

NOTES ON THE ACHIEVED PROFITS BASIS SUPPLEMENTARY INFORMATION CONTINUED

15. RESULTS SENSITIVITY TO ALTERNATIVE ASSUMPTIONS
(i) Estimated results for 2002 based on economic assumptions applied for the 2003 results

Operating profit
UK and Europe Insurance Operations
Jackson National Life(i)
Prudential Asia

Total

(i) Jackson National Life:
Before capital charge
Capital charge

After capital charge

Memorandum only

Estimated profit from new business

Pre-tax
£m

Tax
£m

Post-tax
£m

Estimated
pre-tax
unwind of
discount
£m

228 
203 
288 

719 

(68)
(99)
(77)

(244)

384 
144 
85 

613 

160 
104 
211 

475 

130 
(26)

104 

Shareholders’ funds
If the economic assumptions applied for 2003 had been in place at 31 December 2002 the achieved profits basis shareholders’
funds at that date would have been lower by £414m. This represents a pre-tax loss of £540m less related tax credit of £130m 
(as analysed by business operation in note 14) and an adjustment for exchange losses to reflect rates at 31 December 2002 of £4m.

(ii) Estimated impact on 2003 and 2002 results based on alternative assumptions
The key assumptions that affect the Group’s results are economic, in particular expected rates of investment return and risk
discount rates. The sensitivities of the 2003 and 2002 results to changes in these assumptions are set out below:

Pre-tax operating profit from new business for the year
Pre-tax expected long-term nominal rates of investment return:

Increase in rates of 1%
Decrease in rates of 1%

Risk discount rates:

Increase in rates of 1%
Decrease in rates of 1%

Shareholders’ funds at the year end
Pre-tax expected long-term nominal rates of investment return:

Increase in rates of 1%
Decrease in rates of 1%

Risk discount rates:

Increase in rates of 1%
Decrease in rates of 1%

2003
£m

2002
£m

75 
(81)

(74)
87 

897 
(930)

(488)
572 

103
(100)

(85)
102

750
(774)

(417)
474

16. FOREIGN CURRENCY TRANSLATION
Foreign currency revenue has been translated at average exchange rates for the year. Foreign currency assets and liabilities have
been translated at year end rates of exchange.

114 PRUDENTIAL PLC ANNUAL REPORT 2003

STATEMENT OF DIRECTORS' RESPONSIBILITIES IN RELATION TO THE ACHIEVED PROFITS BASIS
SUPPLEMENTARY INFORMATION

The guidance issued in December 2001 by the Association of
British Insurers entitled 'Supplementary Reporting for Long-
Term Insurance Business (the Achieved Profits Method)' (the
guidance) requires the directors to prepare supplementary
information presented under the achieved profits method in
accordance with the guidance.

An explanation of the achieved profits basis of reporting 
is provided on pages 25 and 26 of the Group's financial
statements.

In preparing the achieved profits basis supplementary
information, the directors are required to:

• select suitable methodologies and then apply them

consistently;

• determine assumptions on a realistic basis, having regard 

to past, current and expected future experience and to any
relevant external data, and then apply them consistently;

• state whether applicable accounting standards have been
followed in relation to the residual assets, subject to any
material departures disclosed and explained in the
supplementary information;

• prepare the supplementary information on the going concern
basis unless it is inappropriate to presume that the Group will
continue in business.

INDEPENDENT AUDITORS' REPORT TO PRUDENTIAL PLC ON THE ACHIEVED PROFITS BASIS
SUPPLEMENTARY INFORMATION

We have audited the supplementary information on pages 103
to 114 in respect of the year ended 31 December 2003. The
supplementary information has been prepared in accordance
with the guidance issued in December 2001 by the Association
of British Insurers entitled ‘Supplementary Reporting for Long-
Term Insurance Business (the Achieved Profits Method)’ (the
guidance) using the methodology and assumptions set out on
page 106. The supplementary information should be read in
conjunction with the primary financial statements which are 
on pages 56 to 63.

This report is made solely to the Company in accordance 
with the terms of our engagement. Our audit work has been
undertaken so that we might state to the Company those
matters we have been engaged to state in this report and for 
no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than
the Company, for our audit work, for this report, or for the
opinions we have formed.

RESPECTIVE RESPONSIBILITIES OF DIRECTORS 
AND AUDITORS
As described above the directors’ responsibilities include
preparing the supplementary information on the achieved
profits basis in accordance with the guidance issued by 
the Association of British Insurers. Our responsibilities, 
as independent auditors, in relation to the supplementary
information are established in the United Kingdom by the
Auditing Practices Board, by our profession’s ethical guidance
and the terms of our engagement.

Under the terms of engagement we are required to report 
to the Company our opinion as to whether the supplementary
information has been properly prepared in accordance with 
the guidance using the methodology and assumptions set 
out on page 106. We also report if we have not received all 
the information and explanations we require for this audit.

BASIS OF AUDIT OPINION
We conducted our audit in accordance with Auditing
Standards issued by the Auditing Practices Board. An audit
includes examination, on a test basis, of evidence relevant to
the amounts and disclosures in the supplementary information.
It also includes an assessment of the significant estimates and
judgements made by the directors in the preparation of the
supplementary information, and of whether the accounting
policies are appropriate to the Group’s circumstances,
consistently applied and adequately disclosed.

We planned and performed our audit so as to obtain all the
information and explanations which we considered necessary
in order to provide us with sufficient evidence to give reasonable
assurance that the achieved profits basis supplementary
information is free from material misstatement, whether caused
by fraud or other irregularity or error. In forming our opinion,
we also evaluated the overall adequacy of the presentation of
the supplementary information.

OPINION
In our opinion, the achieved profits basis supplementary
information for the year ended 31 December 2003 has been
properly prepared in accordance with the guidance using the
methodology and assumptions set out on page 106.

KPMG Audit Plc
Chartered Accountants
London
19 March 2004

PRUDENTIAL PLC ANNUAL REPORT 2003 115

SHAREHOLDER INFORMATION

FINANCIAL CALENDAR

Annual General Meeting

Payment of 2003 final dividend

Announcement of 2004 interim results

Ex-dividend date

Record date

Payment of 2004 interim dividend

ANALYSIS OF REGISTERED SHAREHOLDER ACCOUNTS
31 December 2003

Size of shareholding

Number of shareholder accounts

35
237
172
641
3,337
4,669
29,525
38,189

76,805

Over 10,000,000
1,000,001 – 10,000,000
– 1,000,000
500,001
500,000
–
100,001
100,000
–
10,001
10,000
–
5,001
5,000
–
1,001
1,000
–
1

Total

SHAREHOLDER ENQUIRIES
Lloyds TSB Registrars
The Causeway
Worthing
West Sussex BN99 6DA
Tel: 0870 6000190
Fax: 0870 6003980
Textel: 0870 6003950 (for hard of hearing)

SCRIP DIVIDEND ALTERNATIVE
The Company will again be offering a scrip dividend alternative
in respect of the final dividend of 10.7 pence per ordinary share
for the year ending 31 December 2003. The number of new
shares each shareholder who elects to take scrip will be entitled
to receive, is calculated by dividing the total cash dividend due
on each holding of shares as at the record date (17 March 2004)
by the reference price for each new ordinary share. 

The Company has decided to change the basis on which the
scrip dividend alternative operates so that shareholders will on
this occasion and in future know the exact number of shares
that they will receive in lieu of their cash dividend, prior to
choosing whether or not to take scrip and completing a form of
election. The reference price is calculated as the average of the
middle market quotations for the Company's shares as derived
from the Daily Official List of the London Stock Exchange for
the five business days which commenced on 17 March 2004.
Further details of the scrip dividend alternative will be mailed 
to shareholders in early April 2004.

SHARE DEALING SERVICES
The Company’s Registrars, Lloyds TSB Registrars, offer a 
postal dealing facility for buying and selling Prudential plc
ordinary shares, telephone 0870 242 4244. They also offer 
a telephone and internet dealing service, Shareview, which
provides a simple and convenient way of selling Prudential plc
ordinary shares. For telephone sales call 0870 850 0852
between 8.30am and 4.30pm, Monday to Friday, and for
internet sales log on to www.shareview.co.uk/dealing

116 PRUDENTIAL PLC ANNUAL REPORT 2003

6 May 2004

26 May 2004

27 July 2004

18 August 2004

20 August 2004 

29 October 2004

%

0.05
0.31
0.22
0.83
4.35
6.08
38.44
49.72

100

Number of shares

871,357,557
667,244,666
123,590,603
143,063,355
86,835,303
32,778,840
66,202,167
18,104,339

2,009,176,830

%

43.37
33.21
6.15
7.12
4.32
1.63
3.30
0.90

100

SHAREGIFT
Shareholders who only have a small number of shares whose
value makes it uneconomic to sell them may wish to consider
donating them to charity through ShareGift, an independent
charity share donation scheme. The relevant share transfer 
form may be obtained from Lloyds TSB Registrars. ShareGift 
is administered by the Orr Mackintosh Foundation, registered
charity number 1052686. Further information about ShareGift
may be obtained on 020 7337 0501 or from www.ShareGift.org
There are no implications for capital gains tax purposes (no gain
or loss) on gifts of shares to charity and it is now also possible to
obtain income tax relief.

AMERICAN DEPOSITARY RECEIPTS (ADRs)
The Company's ordinary shares are also listed on the New York
Stock Exchange in the form of American Depositary Shares,
evidenced by ADRs and traded under the symbol PUK. Each
American Depositary Share represents two ordinary shares. 

All enquiries regarding ADR holder accounts should be
directed to JP Morgan, the authorised depositary bank, 
at JP Morgan Service Center, PO Box 43013, Providence, 
RI 02940-3013, US, or telephone 00 1 781 575 4328.

FORM 20-F
The Company is subject to the reporting requirements of the
Securities and Exchange Commission (SEC) in the US as such
requirements apply to foreign companies and files with the 
SEC its Form 20-F. Copies of Form 20-F can be found on the
Company's website at www.prudential.co.uk or on the SEC's
website at www.sec.gov

ANNUAL REVIEW AND SUMMARY FINANCIAL
STATEMENT
Any shareholder wishing to receive copies of the Group’s
Annual Review and Summary Financial Statement in place of 
an Annual Report for all future years may do so by contacting
Lloyds TSB Registrars in writing at the address above.

HOW TO CONTACT US

PRUDENTIAL PLC
Laurence Pountney Hill
London EC4R 0HH
Tel: 020 7220 7588
www.prudential.co.uk

Sir David Clementi
Chairman

Jonathan Bloomer
Group Chief Executive

Philip Broadley
Group Finance Director

Geraldine Davies
Group Corporate Relations Director

Jane Kibbey
Group Human Resources Director

Peter Maynard
Group Legal Services Director & Company Secretary

PRUDENTIAL UK & EUROPE INSURANCE OPERATIONS
3 Sheldon Square
London W2 6PR
Tel: 020 7150 2000
Fax: 020 7150 2100
www.pru.co.uk

Mark Wood
Chief Executive

M&G
Laurence Pountney Hill
London EC4R 0HH
Tel: 020 7626 4588
www.mandg.co.uk

Michael McLintock
Chief Executive

Prudential public limited company.
Incorporated and registered in England and Wales.

Registered office:
Laurence Pountney Hill, London EC4R 0HH.
Registered number 1397169.

Prudential plc is a holding company, subsidiaries of which are authorised
and regulated by the Financial Services Authority (FSA).

EGG PLC
1 Waterhouse Square
138-142 Holborn
London EC1N 2NA
Tel: 020 7526 2500
Fax: 020 7526 2665
www.egg.com

Paul Gratton
Group Chief Executive

JACKSON NATIONAL LIFE
1 Corporate Way
Lansing
Michigan 48951
United States
Tel: 00 1 517 381 5500
www.jnl.com

Clark Manning
President & Chief Executive Officer

PRUDENTIAL CORPORATION ASIA
Suites 2910-2914
Two Pacific Place
88 Queensway
Hong Kong
Tel: 00 852 2918 6300
Fax: 00 852 2525 7522
www.prudential-asia.com

Mark Norbom
Chief Executive

ANALYST ENQUIRIES
Tel: 020 7548 3537
Fax: 020 7548 3699
E-mail: investor.relations@prudential.co.uk

Rebecca Burrows
Director of Investor Relations

MEDIA ENQUIRIES
Tel: 020 7548 3721

This statement may contain certain ‘forward-looking statements’ with respect to certain of Prudential’s plans and its current goals and expectations relating
to its future financial condition, performance, results, strategy and objectives. Statements containing the words ‘believes’, ‘intends’, ‘expects’, ‘plans’, ‘seeks’
and ‘anticipates’, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because
they relate to future events and circumstances which are beyond Prudential's control including among other things, UK domestic and global economic 
and business conditions, market related risks such as fluctuations in interest rates and exchange rates, and the performance of financial markets generally;
the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; experience in particular with regard to mortality and
morbidity trends, lapse rates and policy renewal rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant
industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which
Prudential and its affiliates operate. This may for example result in changes to assumptions used for determining results of operations or re-estimations of
reserves for future policy benefits. As a result, Prudential’s actual future financial condition, performance and results may differ materially from the plans,
goals, and expectations set forth in Prudential's forward-looking statements. Prudential undertakes no obligation to update the forward-looking statements
contained in this statement or any other forward-looking statements it may make.

PRUDENTIAL PLC
Registered office:

Laurence Pountney Hill
London EC4R 0HH
United Kingdom

www.prudential.co.uk

PRUDENTIAL PLC

ANNUAL REPORT 2003

P
R
U
D
E
N
T
A
L
P
L
C

I

A
N
N
U
A
L
R
E
P
O
R
T
2
0
0
3

PRUDENTIAL PLC’S STRONG MIX OF BUSINESSES AROUND THE
WORLD POSITIONS US WELL TO BENEFIT FROM THE GROWTH IN
CUSTOMER DEMAND FOR ASSET ACCUMULATION AND INCOME 
IN RETIREMENT. OUR INTERNATIONAL REACH AND DIVERSITY OF
EARNINGS BY GEOGRAPHIC REGION AND PRODUCT WILL CONTINUE
TO GIVE US A SIGNIFICANT ADVANTAGE.

OUR COMMITMENT TO THE SHAREHOLDERS WHO OWN PRUDENTIAL 
IS TO MAXIMISE THE VALUE OVER TIME OF THEIR INVESTMENT. 
WE DO THIS BY INVESTING FOR THE LONG TERM TO DEVELOP 
AND BRING OUT THE BEST IN OUR PEOPLE AND OUR BUSINESSES 
TO PRODUCE SUPERIOR PRODUCTS AND SERVICES, AND HENCE
SUPERIOR FINANCIAL RETURNS. OUR AIM IS TO DELIVER TOP
QUARTILE PERFORMANCE AMONG OUR INTERNATIONAL PEER 
GROUP IN TERMS OF TOTAL SHAREHOLDER RETURNS.

AT PRUDENTIAL OUR AIM IS LASTING RELATIONSHIPS WITH OUR
CUSTOMERS AND POLICYHOLDERS, THROUGH PRODUCTS AND
SERVICES THAT OFFER VALUE FOR MONEY AND SECURITY. WE ALSO
SEEK TO ENHANCE OUR COMPANY’S REPUTATION, BUILT OVER 
150 YEARS, FOR INTEGRITY AND FOR ACTING RESPONSIBLY 
WITHIN SOCIETY.

CONTENTS

1 Group Financial Highlights
2 Chairman’s Statement
4 Group Chief Executive’s Review
6 Business Review
11 Financial Review
27 Corporate Responsibility Review
30 Board of Directors
32 Corporate Governance Report
38 Remuneration Report
53 Directors’ Report
55 Summary of Statutory Basis Results
56 Consolidated Profit and Loss Account
59 Consolidated Statement of Total

Recognised Gains and Losses
59 Reconciliation of Movements in

Consolidated Shareholders’ Capital 
and Reserves

60 Consolidated Balance Sheet
62 Balance Sheet of the Company
63 Consolidated Cash Flow Statement
64 Notes on the Financial Statements
97 Statement of Directors’ Responsibilities
97 Independent Auditors’ Report to the

Members of Prudential plc

98 Five Year Review
100 Risk Factors
103 Achieved Profits Basis Supplementary

Information

104 Summarised Consolidated Profit and Loss

Account – Achieved Profits Basis 

105 Reconciliation of Movements in

Shareholders’ Capital and Reserves –
Achieved Profits Basis

105 Summarised Consolidated Balance 
Sheet – Achieved Profits Basis
106 Notes on the Achieved Profits Basis

Supplementary Information

115 Statement of Directors’ Responsibilities
in relation to the Achieved Profits 
Basis Supplementary Information
115 Independent Auditors’ Report to 

Prudential plc on the Achieved Profits 
Basis Supplementary Information

104 Earnings Per Share – Achieved Profits Basis
104 Statement of Total Recognised Gains and

116 Shareholder Information
IBC How to Contact Us

Losses – Achieved Profits Basis