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Prudential Bancorp
Annual Report 2004

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FY2004 Annual Report · Prudential Bancorp
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A world of
opportunity

Annual Report 2004

A WORLD OF
OPPORTUNITY

Prudential plc is an international financial services
company, which aims to help people enhance and
protect their own and their dependants’ financial well-
being by providing them with appropriate savings and
protection products.

We have strong positions in three of the largest and
most attractive markets in the world, where rising global
wealth and changing demographics are fuelling demand
for long-term savings.

Our strategy is to build sustainable, profitable businesses
in each of these markets, and thereby maximise returns
to our shareholders over time.

Contents
1 Group Financial Highlights   2 Chairman’s Statement   3 Group Chief Executive’s Review   5 Business Review   12 Financial
Review   30 Corporate Responsibility Review   32 Board of Directors   34 Corporate Governance Report   42 Remuneration 
Report   53 Directors’ Report   55 Summary of Statutory Basis Results   56 Consolidated Profit and Loss Account   59 Consolidated
Statement of Total Recognised Gains and Losses   59 Reconciliation of Movement in Consolidated Shareholders’ Capital and
Reserves   60 Consolidated Balance Sheet   62 Balance Sheet of the Company   63 Consolidated Cash Flow Statement   64 Notes
on the Financial Statements   96 Statement of Directors’ Responsibilities   97 Independent Auditor’s Report to the Members of
Prudential plc  98 Five Year Review   100 Financial Review: FRS 27 Disclosure Requirements   110 Risk Factors   113 Achieved
Profits Basis Supplementary Information   114 Summarised Consolidated Profit and Loss Account – Achieved Profits Basis   
114 Earnings per Share – Achieved Profits Basis   114 Statement of Total Recognised Gains and Losses – Achieved Profits Basis
115 Reconciliation of Movement in Shareholders’ Capital and Reserves – Achieved Profits Basis   115 Summarised Consolidated
Balance Sheet – Achieved Profits Basis   116 Notes on the Achieved Profits Basis Supplementary Information   125 Statement of
Directors’ Responsibilities in Relation to the Achieved Profits Basis Supplementary Information   125 Independent Auditor’s Report
to Prudential plc on the Achieved Profits Basis Supplementary Information   126 Shareholder Information   IBC How to Contact Us

THE WORLD OF
PRUDENTIAL

A WORLD OF
OPPORTUNITY

OUR BRANDS

Prudential is a leading life and pensions
provider in the United Kingdom.

M&G is Prudential’s UK and European fund
manager, with £126 billion of funds under
management, as at 31 December 2004.

OPERATIONS AND
PRODUCTS

Products
■ Annuities
■ Corporate Pensions
■ With-profits and Unit-linked Bonds
■ Savings and Investments
■ Protection
■ Equity Release
■ Health Insurance

Product Distribution Channels
Independent Financial Advisers

■ Business to Business (consulting actuaries

and benefit advisers)

■ Partnerships (affinities and banks)
■ Multi-tie Panels
■ Direct to customers (telephone, internet and

mail) 

Customers
More than seven million.

Who and Where?
Staff
6,600

Locations
Belfast
Dublin
London
Mumbai
Reading
Stirling

M&G offers a range of over 40 funds and
invests in a wide range of assets including UK
and international equities, fixed interest,
property and private equity.

Retail Products
■ Open Ended Investment Companies (OEICs)
■ Unit Trusts

Investment Trusts
Individual Savings Accounts (ISAs)

■ Personal Equity Plans (PEPs)

Institutional Business
■ Segregated fixed interest, pooled pension

funds, structured and private finance

Customers
Over 830,000 unit holder accounts.

Who and Where?
Staff
1,455

Locations
London
Chelmsford
Australia
France
Germany
Italy
South Africa

Also part of M&G
Prudential Property Investment Managers Ltd
(PruPIM)
PPM Ventures Ltd
PPM South Africa

FINANCIAL HIGHLIGHTS
Comparisons are quoted at
constant exchange rates

In 2004, APE sales grew 40 per cent and 
gross premiums grew 58 per cent.

Underlying profit increased by 57 per cent in
2004 to £110 million.

Launched two new products in 2004 –
PruFund and PruHealth.

Gross fund inflows in Continental Europe grew
fourfold to ¤611 million compared to 2003.

Secured places on two of the new multi-tie
panels – Sesame and Millfield.

Further Information
www.pru.co.uk

Telephone: 0800 000 000

Further Information
www.mandg.co.uk
www.mandg-investments.de
www.mandg-investments.at
www.prupim.com
www.ppmventures.com
www.ppm-sa.com

Customer helpline: 0800 389 8600

Independent Financial Adviser (IFA) helpline:
0800 328 3191

■
■
■
Egg plc is an innovative financial services
company, providing a range of banking and
financial services products through its internet
site, www.egg.com

Jackson National Life (JNL) is a leading life
insurance company in the United States, 
and has more than 1.5 million policies and
contracts in force.

■ Banking

Insurance
Investments

Egg’s share of UK credit card market is now
over six per cent.

Who and Where?
Staff
2,680

Locations
Derby
Dudley
London

JNL offers fixed, equity-indexed and variable
annuities, term and permanent life insurance
and institutional products.

JNL markets products in 50 states and the
District of Columbia (in the State of New York
through Jackson National Life Insurance
Company of New York) through independent
broker-dealers, independent agents, banks,
regional broker-dealers and the registered
investment adviser channel.

JNL’s investment portfolio manager, PPM
America Inc., manages around US$71 billion
of assets. 

Customers
More than 1.5 million policies and contracts 
in force.

Who and Where?
Staff
2,247 

Locations
Headquartered in Lansing, Michigan.

Appleton, Wisconsin
Atlanta, Georgia
Bismarck, North Dakota
Chicago, Illinois
Denver, Colorado
New York, New York
Purchase, New York
Roseland, New Jersey
Santa Monica, California
Tampa, Florida

Prudential has life insurance and fund
management operations across 12 countries 
in Asia and is Europe’s leading life insurer in
Asia in terms of market coverage and number
of top five market positions.

Prudential Corporation Asia provides a
comprehensive range of savings, protection
and investment products tailored to the needs
of each local market. 

It pioneered a unit-linked product in Malaysia,
Indonesia, the Philippines, Singapore and Taiwan.

Currently, Prudential Corporation Asia has a
network of over 130,000 agents serving more
than 5.7 million customers around the region.

Major Strategic Partnerships
■ Bank of China International for Mandatory
Provident Fund business in Hong Kong

■ CITIC Group for life business in China

ICICI Bank for life and mutual funds business
in India

■ Across the region Prudential Corporation 

Asia now has a variety of distribution
partnerships including relationships with 
a number of leading banks

Who and Where?
Staff
Over 8,700

Locations
China
Hong Kong
India
Indonesia
Japan
Korea

Malaysia
The Philippines
Singapore
Taiwan
Thailand
Vietnam

Group operating income up 19 per cent to
£505 million (2003: £424 million).

Record variable annuity sales of £2 billion 
in 2004.

In 2004, new business achieved profit rose 
19 per cent.

Egg’s core UK business made an operating
profit of £74 million (2003: £73 million).

MSB operating profit on continuing operations
of £182 million, up 46 per cent on 2003.

Further Information
www.egg.com

Telephone: 020 7526 2500

Announced the purchase of Life Insurance
Company of Georgia (subject to regulatory
approval).

Further Information
www.jnl.com

Telephone: 00 1 517 381 5500

Further Information
www.prudentialcorporation-asia.com

Telephone: 00 852 2918 6300

■
■
■
GROUP FINANCIAL
HIGHLIGHTS

RESULTS SUMMARY

Achieved Profits Basis Results
Operating profit before amortisation of goodwill
UK and Europe Insurance Operations
M&G
Egg – continuing operations

– discontinued operations

UK and Europe Operations 
US Operations – continuing operations

– discontinued operations

Asian Operations 
Other Income and Expenditure (including Asia development expenses)

Operating profit before amortisation of goodwill

Analysed as:

Operating profit from continuing operations
Operating loss from discontinued operations

Amortisation of goodwill
Short-term fluctuations in investment returns
Effect of changes in economic assumptions
Profit or loss on the sale or termination of discontinued operations:

Profit on business disposals
Egg France closure cost

Profit on ordinary activities before tax

Operating earnings per share*

Shareholders' funds

Statutory Basis Results
Operating profit before amortisation of goodwill

Profit on ordinary activities before tax

Operating earnings per share*

Basic earnings per share*

Shareholders' funds

Dividend Per Share*

Insurance and Investment Funds under Management

2004
£m

2003
£m

450 
136 
43 
(37)

592 
303 
17 
400 
(208)

1,104 

1,124 
(20)

(97)
679 
(100)

48 
(113)

359 
83 
55 
(89)

408 
194 
22 
378 
(208)

794 

861 
(67)

(98)
682 
(540)

–
–

1,521 

838 

37.2p

25.4p

£8.6bn

£7.0bn

2004
£m

2003
£m

583 

650 

357 

350 

19.2p

12.4p

20.1p

10.0p

£4.3bn

£3.2bn

15.84p

15.38p

£187bn

£168bn

Operating profit and operating earnings per share include investment returns at the expected long-term rate of return but exclude
amortisation of goodwill and exceptional items. The directors believe that operating profit, as adjusted for these items, better reflects
underlying performance. Profit on ordinary activities and basic earnings per share include these items together with actual investment
returns. This basis of presentation has been adopted consistently throughout these financial statements.

*Earnings per share and dividend per share figures for 2003 have been restated to take account of the Rights Issue in 2004. In addition,
the achieved profits and statutory basis shareholders’ funds for 2003 have been adjusted to reflect the implementation of UITF Abstract 38
‘Accounting for ESOP Trusts’.

PRUDENTIAL PLC ANNUAL REPORT 2004   01

CHAIRMAN’S
STATEMENT

A WORLD OF
OPPORTUNITY

SIR DAVID CLEMENTI CHAIRMAN

After several years of difficult market conditions in the UK and the
US, 2004 was a year in which we began to see signs of recovery. 
In Asia, the economies in which we operate continued to grow, and
rising wealth and market liberalisation fuelled interest in savings
and investment products.

Across the world we saw a continuation of the growing awareness
of the impact that shifting demographics will have on people’s lives,
and the central role that insurers can play in helping to address 
the global savings gap and secure the financial well-being of those
who are living longer. Against this backdrop, we continued to
pursue opportunities for sustainable, profitable growth in each of
our chosen markets, and we ended the year in a stronger position
than we have enjoyed for some time.

For the year to 31 December 2004, total insurance sales rose 
26 per cent to £1,846 million*; operating profit on an achieved
profits basis increased 39 per cent to £1,124 million; operating
profit under the modified statutory basis increased 49 per cent 
to £603 million; and the full year dividend per share has been
increased by three per cent to 15.84 pence per share**.

Shareholders’ funds on an achieved profits basis rose by 27 per cent
to £8.6 billion, an increase which reflects the proceeds of our
Rights Issue announced in October and the growth in the value 
of our long-term business.

In the UK we have transformed our insurance business over the
last three years, and now have a robust, multi-channel operation,
which is increasingly writing shareholder-backed business. 
Growth in this business over the medium term will be funded 
from the proceeds of the Rights Issue. Jackson National Life and
M&G are already delivering strong profits and funding their own
growth from internal revenues. Our Asian business continues to
grow and is on track to become cash positive from 2006.

Egg closed its loss-making French arm during 2004 and is now
focused on delivering value from its profitable UK operations. 
We were disappointed that we were unable to sell Egg during the
year but, although we do not see it as a long-term core business,
we are determined to ensure that it is managed to protect and
build the value of our investment.

Looking to the future, we see many opportunities for growth in
each of our core markets. As governments and individuals seek 
to address the combined challenge of rising life expectancy 
and inadequate retirement funding, we believe they will look
increasingly to the private sector to fulfil their needs. By sharing
knowledge between Prudential’s businesses we can adapt and
export products across borders, meeting emerging needs often
more quickly and efficiently than competitors. Our operational
plans, in areas such as product design and IT product processing,
are increasingly developed on an international, rather than a 
local, basis.

02 PRUDENTIAL PLC ANNUAL REPORT 2004 

A sustainable business also requires commitment to the
communities in which it operates; and Prudential believes that
financial education must be a fundamental part of any forward-
looking financial services company’s approach. This is the thinking
behind the financial education programme that we have developed
over the past four years, more details of which are given in the
Corporate Responsibility section of this Report. This programme 
is an integral part of our strategy to build trusting, long-term
relationships with consumers.

During the year it was my pleasure to welcome to the Board 
two new non-executives: James Ross who joined us in May 
and Michael Garrett who joined in September. In December 
we announced that Keki Dadiseth would be joining us from 
1 April 2005. All three have substantial experience of operating in
overseas markets and will significantly increase the international
strength of the Board.

Two directors left the Board in 2004: Sandy Stewart in May and
Bart Becht in August; and I would like to thank them both for 
their contribution.

Shortly before publication of this Report, we also announced 
that Jonathan Bloomer will step down at the close of the Annual
General Meeting. He will be replaced as Group Chief Executive 
by Mark Tucker. I would like to thank Jonathan for his significant
contribution over the last 10 years, first as Group Finance Director
and then as Group Chief Executive. He has brought Prudential
through one of the severest markets the insurance sector has
experienced and has overseen significant changes in our operations
which have contributed to the very good results delivered in 2004.
We wish him well for the future.

Mark Tucker previously worked for Prudential from 1986 to 2003.
He was an Executive Director of Prudential from 1999 to 2003 and
Chief Executive of Prudential Corporation Asia from 1993 to 2003.
His background and experience mean that he is well suited to lead
Prudential to the next stage in the Group’s development. 

While the prospects for the future are encouraging, we will continue
to rely on our experienced and talented people around the world
to capitalise on them; and I would like to thank our staff for their
hard work and commitment to the Group over the past year.

*All year-on-year comparisons of financial performance are at constant exchange rates
(CER), unless otherwise stated.

**Adjusted for the Rights Issue in 2004.

GROUP CHIEF
EXECUTIVE’S REVIEW

A WORLD OF
OPPORTUNITY

JONATHAN BLOOMER GROUP CHIEF EXECUTIVE

In 2004, each of our regional businesses delivered double-digit
growth in sales and profits. As a result, we achieved record Group
insurance annual premium equivalent (APE) sales, and a 23 per cent
increase in new business achieved profit compared with 2003*. 

We achieved these results by adopting a disciplined approach to
investment and growth, allocating capital to those businesses that
deliver sustainable high returns. At the same time, we managed
our risks by maintaining a diversified portfolio of businesses 
across our chosen markets, principally in the UK, the US and Asia,
including several mature cash generators, as well as attractive
newer businesses which require investment. 

Going forward, we see excellent growth opportunities across 
the Group.

UNITED KINGDOM
The UK insurance market is starting to recover from three years 
of decline. During this period, we transformed our UK insurance
business from a direct-sales operation, selling with-profits products,
into a company that sells mainly shareholder-backed products
through a range of channels, including independent financial
advisers, business to business and partnership agreements with
other companies. We also improved our efficiency and broadened
our product range. These changes enabled us to take advantage 
of the upturn in the market in 2004, and resulted in a 40 per cent
rise in new business achieved profit year-on-year.

Over the next few years, we see new opportunities arising from
the creation of multi-ties, and we have won places on many of the
multi-tie panels announced to date. We expect these agreements
to begin to have an effect on our performance in 2005, and to
make an increasing contribution thereafter.

The Rights Issue, announced in October 2004, will allow us to take
advantage of these developments in both our business and the
marketplace. 

In 2005, we expect sales to grow by about 10 per cent from our
2004 base, against an industry expectation of around five per cent
market growth. We are aiming for a blended internal rate of return
on this business of 14 per cent.

UNITED STATES
The US is the largest long-term savings market in the world, with
considerable opportunities for growth. 

Jackson National Life is an industry leader in distributing products
and is able to react quickly to market changes, establishing strong
positions in new products and channels. In 2004 it increased new
business achieved profit by 18 per cent, to £156 million, with
nearly 90 per cent of new sales coming from products developed
in the last two years.

The business continues to fund its own growth, including small
acquisitions, such as that of Life Insurance Company of Georgia,
announced in November. It also contributed US$120 million to the
Group in 2004, and this is expected to increase to US$150 million 
in 2005. 

In 2005, we expect the US market to grow at about four per cent
and Jackson National Life to grow sales at around twice this rate,
while keeping its costs down and delivering above market returns. 

ASIA
The Asian economies’ consistently high growth rates and favourable
demographics, together with the trend towards allowing greater
access and ownership to foreign financial services players, make
these markets very attractive for Prudential, and we have a strong
record of success in the region.

In the past decade we have expanded across 12 countries and
delivered APE compound growth of 26 per cent per year, while
maintaining margins above 50 per cent. In 2004, new business
achieved profit rose 19 per cent. 

We are now Europe’s leading life insurer in Asia in terms of market
coverage and number of top five market positions. We have also
established a complementary regional funds management business
in seven markets and are setting up a fund management operation
in Vietnam.

We see very good growth prospects in the region, particularly in
India and China, and we are well placed to take advantage of these. 

*All year-on-year comparisons of financial performance are at constant exchange rates
(CER), unless otherwise stated.

PRUDENTIAL PLC ANNUAL REPORT 2004   03

GROUP CHIEF
EXECUTIVE’S REVIEW
CONTINUED

A WORLD OF
OPPORTUNITY

In India, our joint venture with ICICI delivered APE sales growth 
of 127 per cent and continues to be the leading private sector
player. In 2004, the Indian government announced its intention 
to allow increased foreign ownership in Indian companies, and 
we remain interested in increasing our stake in the joint venture.
However, the relevant legislation has not yet been put before 
the Indian Parliament.

In China, our joint venture with CITIC is one of the country’s
leading foreign players, and it achieved new business APE growth
of 70 per cent last year. We already operate in three cities, and will
launch our fourth operation, in Shanghai, in the second quarter 
of 2005. We have recently received licences for two further cities,
and a licence to write Group Life insurance business. We expect 
to continue to develop rapidly in China as geographic licensing
restrictions ease further. 

We are confident of our ability to grow strongly and profitably in
the region, and our Asian business remains on track to become
cash positive from 2006. 

M&G
M&G provides high quality investment management services for
Prudential’s customers, and is also a leading UK manager of retail
investment funds and institutional fixed income and pooled life
and pensions funds. At the end of 2004, it had total funds under
management of £126 billion.

External funds under management rose by 19 per cent during the
year to £28.7 billion, due to a combination of net fund inflows from
both retail and institutional clients and market gains on existing funds. 

In recent years, M&G has developed profitable new income
streams while keeping a tight control over costs. This powerful
combination has resulted in underlying profit of £110 million, up
57 per cent on 2003. 

We expect M&G to continue to perform strongly in 2005.

EGG
Egg has closed its loss-making French operation and has 
recently put its Funds Direct business on the market. It is 
now firmly focused on its profitable core UK business, where 
it achieved underlying profit of £74 million in 2004. This was a
good performance from Egg’s UK business, especially given the
increased competition and rising interest rates that have affected
the credit card and personal loan markets. Egg’s effective cost
management and good credit quality also contributed to the solid
results from its UK operation. 

Looking ahead, Egg will continue to develop its UK operation,
building its unsecured lending business, while expanding its
product range to increase cross-sales to existing customers. 

We expect Egg to finance its own growth without requiring 
capital support from the Group. 

OUTLOOK
Prudential has built strong positions in three of the most attractive
savings markets in the world. Each of the businesses is performing
well, and is positioned to take advantage of the opportunities 
in its respective market. We are on track to deliver sustainable,
profitable growth and to achieve our target returns on capital in
2005 and beyond.

04 PRUDENTIAL PLC ANNUAL REPORT 2004 

BUSINESS REVIEW

A WORLD OF
OPPORTUNITY

GROUP
Results Highlights
The Group has delivered a good set of results for 2004, as
illustrated by the double-digit growth of all the key performance
measures shown in the table below. This is the result of strong
contributions across all regions.

As a result of healthy sales in the UK, the US and Asia, the Group
achieved record insurance sales and new business achieved 
profit (NBAP) in 2004. This, together with the significant increase
in contributions from the in-force insurance business and fund
management operations, drove achieved profits basis operating
profit up 39 per cent on 2003. 

On the modified statutory basis (MSB), operating profit was up 
49 per cent on last year. This reflects a combination of solid year-on-
year growth in profit in both the insurance and fund management
businesses of 40 per cent and 55 per cent respectively. 

Basic earnings per share on an achieved profits basis for the year
after minority interests were 37.2 pence, compared with a restated
figure of 25.4 pence in 2003. Following the Rights Issue in October
2004, a restatement of earnings per share is derived and reported
in accordance with the requirement of Financial Reporting
Standard (FRS) 14.

Basic earnings per share, based on total MSB profit for the year
after minority interests, were 20.1 pence, up 10.1 pence from 
the restated 2003 figure of 10.0 pence. 

Impact of Currency Movements
Prudential has a diverse international mix of businesses with a
significant proportion of its profit generated outside the UK. In
preparing the Group’s consolidated accounts, results of overseas
operations are converted at rates of exchange based on the year
average, while shareholders’ funds are converted at year end 
rates of exchange. 

Changes in exchange rates from year-to-year have an impact 
on the Group’s results when these are converted into pounds
sterling for reporting purposes. In some cases, these exchange 
rate fluctuations can mask underlying business performance. 
For example, growth in Asia’s total MSB operating profit was 
83 per cent at reported rates, compared to 103 per cent at Constant
Exchange Rates (CER). This reflects the close relationship between
most Asian currencies and the US dollar and its depreciation
against sterling during the year.

Consequently, the Board has for a number of years reviewed 
the Group’s international performance at CER. This basis

eliminates the impact from conversion, the effects of which 
do not alter the long-term value of shareholders’ interests in 
our non UK businesses.

In the Business Review and Financial Review, year-on-year
comparisons of financial performance are at CER, unless 
otherwise stated.

INSURANCE
United Kingdom and Europe
Prudential UK and Europe delivered a strong performance in 2004
increasing its market share in the medium to long-term savings
market (excluding collective investments) by 2.3 percentage 
points to 8.9 per cent (based on data from the Association of
British Insurers), reflecting not only its brand franchise and
financial strength but also the significant progress made in
broadening its distribution channels and product range while
maintaining a clear focus on its customers.

Total annual premium equivalent (APE) sales were up 40 per cent
on 2003 to £817 million, which included £111 million in relation 
to a substantial annuity transaction with Royal London which was
concluded in December. Excluding Royal London, APE sales grew
21 per cent to £706 million. Growth was driven by increased sales of
unit-linked bonds (up 219 per cent), bulk annuities (up 62 per cent),
individual annuities (up 24 per cent) and credit life protection
products (up 224 per cent).

This increase in new business sales and a new business margin 
of 27 per cent led to an increase in new business achieved profit
(NBAP) of 40 per cent to £220 million. Total achieved profits 
basis operating profit increased 25 per cent to £450 million. 
The increase in profit from the in-force book was partially offset 
by experience and assumption changes. MSB operating profit 
was £305 million in 2004, an increase of 19 per cent on 2003. 
This was driven principally by increased annuity sales now being
written through the shareholder-backed subsidiary, Prudential
Retirement Income Limited (PRIL).

New business achieved profit margins, averaged across all
products, remained stable at 27 per cent, however individual
product performance varied. Margins on Business to Business
(B2B) corporate pensions fell from 16 per cent to nine per cent
principally as a result of higher proportions of less profitable unit-
linked products, rather than with-profits products being sold in
2004. In line with our strategy to develop further our shareholder-
backed business, we have sold an increasing volume of both unit-
linked bonds and protection products. The increased scale of the

RESULTS HIGHLIGHTS

£m unless otherwise stated

Annual premium equivalent (APE) sales
Net investment flows
New business achieved profit (NBAP)
NBAP margin
Total achieved profits basis operating profit*
Total modified statutory basis (MSB) operating profit*
Achieved profits basis shareholders’ funds
MSB shareholders’ funds

2004
(as reported)

2003
(at 2004
exchange rate)

Percentage
change

2004
(as reported)

2003
(as reported)

Percentage
change

1,846
3,589
688

1,464
2,908
561

37%

38%

1,124
603
8,596
4,281

807
405
6,762
3,060

26%
23%
23%
–
39%
49%
27%
40%

1,846
3,589
688

1,557
3,031
605

37%

38%

1,124
603
8,596
4,281

861
424
7,005
3,240

19%
18%
14%
–
31%
42%
23%
32%

*Continuing operations – excluding Jackson Federal Bank (JFB) and Egg’s France business.

In the Business Review and Financial Review, year-on-year comparisons of financial performance are at constant exchange rates (CER), unless otherwise stated.

PRUDENTIAL PLC ANNUAL REPORT 2004   05

BUSINESS REVIEW
CONTINUED 

A WORLD OF
OPPORTUNITY

unit-linked bond business has enabled it to approach a break-even
position in terms of NBAP. Margins on annuities and with-profits
products remained in excess of 40 per cent. As Prudential UK
broadens its product range, the mix of business it expects to write
in the future is likely to lead to some reduction in the overall new
business profit margin. Prudential UK expects this to be offset by
higher new business premiums, a greater proportion of which will
be shareholder-backed.

Prudential UK operates through four diversified distribution
channels. The Intermediaries (IFA) channel, which accounted for
34 per cent of APE sales in 2004, distributes a range of medium 
to long-term savings products primarily through independent
financial advisers and will include sales generated through 
multi-ties. The B2B channel, which accounted for 28 per cent 
of 2004 APE sales, distributes corporate pensions through 
worksite marketing in partnership with consulting actuaries and
benefit consultants. The Partnerships channel has responsibility 
for developing relationships with banks and other distributors and
accounted for 26 per cent of APE sales in 2004, an increase from
six per cent in 2003. The remaining 12 per cent of APE sales was
generated by the Direct to Customer channel which focuses
primarily on the sale of annuities to individual pension customers,
although an increasing proportion of this is now being transacted
through IFAs. 

Independent financial advisers continue to be the principal 
channel for the distribution of life and pension products for
insurers in the UK. This channel is undergoing significant change
with the introduction by the Financial Services Authority (FSA) of
new depolarisation rules leading to the establishment of multi-tie
panels. Over the next few years, Prudential UK expects that a
significant proportion of IFAs, which previously operated as whole-
of-market providers, will move to a panel approach whereby they
distribute the product range of a select number of life companies. 

Prudential UK has already been appointed to work with Sesame,
Millfield, Tenet and Burns-Anderson on the design of their
respective multi-tie propositions. It has been appointed to the
regulated multi-tie panels for Sesame, Millfield, Burns-Anderson
and THINC Destini and has also been appointed as THINC
Destini’s single-tie annuity provider. 

Depolarisation is also expected to have an effect on the UK bank
distribution market as some banks move to offer their customers
products from a panel of different providers rather than from a
single product provider. Prudential UK has already seen significant
growth through its partnership agreements with Lloyds TSB and
Alliance & Leicester for the distribution of credit life protection

products and with Zurich and Pearl for the distribution of 
individual annuities. The existing reassurance agreement with
Zurich will be replaced in the second half of 2005 with a direct
offer arrangement under which advisers of Openwork (formerly
Zurich Advice Network) will sell Prudential’s range of annuity
products to their customers on an exclusive basis following the
Openwork operational launch. 

Prudential UK has also entered into a five-year partnership
agreement with St. James’s Place which becomes effective in 
May 2005 and will allow SJP Partners to sell exclusively Prudential’s
annuity products to their customers. On 1 March 2005, Barclays
announced its intention to appoint Prudential UK as one of its
nominated product providers as part of the bank’s multi-tie
approach to distribution to be launched later this year.

Prudential UK has maintained leading positions in many of 
its core product areas including annuities, corporate pensions 
and with-profits bonds. Nearly all of its annuity business is now
written through PRIL. From July 2004, this included maturing
pensions from the unit-linked and with-profits funds, the latter 
of which makes up a large proportion of annuity sales. In addition,
shareholder capital is used to support the annuity business written
on behalf of other insurers (such as the agreements with Zurich
and Pearl). Prudential UK is one of the few insurers to write bulk
annuity business and, including the Royal London transaction,
wrote £158 million APE in 2004, representing a 72 per cent share
of the market. 

Prudential UK is a market leader in corporate pensions: in 2004, it
was the provider to 20 per cent of FTSE 350 companies, managing
more than 4,000 pension schemes, and it is the market leader in
the provision of pension schemes to the UK public sector. It has
enhanced its sales process to include automatic enrolment and
greater use of worksite marketing to support its position.

Despite seeing reductions in sales of with-profits bonds across 
the market, Prudential believes that there is still customer demand
for products offering a smoothed investment return; PruFund, 
a transparent smoothed investment product, was introduced to 
the market in September. Savers had invested £10 million (APE 
£1 million) in PruFund by the year end.

The Prudential Assurance Company’s (PAC) long-term fund
remains well capitalised with a free asset ratio of 14.8 per cent 
on the former regulatory Form 9 basis, without taking account of
future profits or implicit items. The with-profits fund delivered a
pre-tax return of 13.4 per cent in 2004, compared with a FTSE 
All Share (Total Return) of 12.8 per cent. Consequently, Prudential

UNITED KINGDOM AND EUROPE – RESULTS HIGHLIGHTS

£m unless otherwise stated

APE sales
NBAP
NBAP margin
Total achieved profits basis 

operating profit

Total MSB operating profit

2004

817
220

27%

450
305

2003*

584
157

27%

359
256

Percentage
change

40%
40%
–

25%
19%

*Certain investment mandates previously reported as UK Corporate Pensions
business are now reported as M&G institutional investment flows. This gives rise to a
restatement of 2003 UK APE sales of £32m (from £616m to £584m) and 2003 UK
NBAP of £9m (from £166m to £157m).

06 PRUDENTIAL PLC ANNUAL REPORT 2004 

UK announced in February 2005 that total bonus rates were increased
or maintained on all unitised plans showing that with-profits business
continues to deliver attractive returns for policyholders when provided
by a financially strong and well managed fund such as Prudential. 

Prudential UK has also made a significant investment in its unit-
linked offering and this is reflected in the increase in year-on-year
sales and market share. The Flexible Investment Bond, launched
late in 2003, and the recently-launched range of protected bonds
continue to build share in the growing IFA unit-linked bond market. 

Throughout the year, Prudential UK has continued to extend 
its product range. Two risk management products for defined
benefit pension schemes will widen the solutions available to
pension schemes considering bulk annuity buy-outs. PruHealth, 
a healthcare product that links health and fitness to the cost 
of medical insurance plans, was developed in conjunction with
Discovery Holdings of South Africa, the market leader in the 
South African healthcare market and launched in October 2004. 

Prudential UK is achieving strong growth, through both new and
existing products, and by developing new distribution opportunities.
Having completed the £200 million cost saving programme, it 
has maintained a focus on capital management and has achieved
further cost efficiencies. This is reflected in Prudential UK’s ability
to maintain overall new business margins in 2004.

Prudential UK’s performance reflects the continued impact of 
its brand, track record of investment performance and financial
strength, as well as its successful transition from a with-profits and
direct sales orientated company into a competitive, cost effective
organisation. The successful diversification of its distribution
channels, new distribution agreements and broadened product
range place Prudential UK in a strong position to continue to gain
from developments in the UK market. Prudential UK expects sales
in 2005 to grow by about 10 per cent from the base established in
2004. This compares with the industry expectation for UK market
growth of around five per cent for 2005.

United States
In 2004, Jackson National Life (JNL) delivered record sales despite
the challenges of low crediting rates offered in the fixed annuity
market, relatively flat equity markets during the first nine months 
of the year and an evolving regulatory environment.

APE sales for the year of £453 million were up 21 per cent on 2003,
with total retail sales of £368 million, up 12 per cent on 2003.
Variable annuity sales growth in 2004 was 15 per cent compared
with market growth of three per cent (Source: VARDS). 

New business achieved profit of £156 million was up 18 per cent 
on 2003. This increase reflects a 21 per cent increase in total 
sales, partially offset by a shift in product mix towards a higher
proportion of equity-linked indexed annuity, life and institutional
sales and a small impact from economic assumption changes.

Total achieved profits basis operating profit on continuing operations
of £303 million was up 75 per cent on 2003. Total achieved operating
profit on long-term business of £317 million was up 80 per cent 
on 2003. This reflects an 18 per cent increase in new business
achieved profit and an in-force profit of £161 million, which was
more than three times higher than in 2003. The increase in in-force
profit primarily reflects an improvement in spread income on fixed
annuities, lower economic assumption changes and a £28 million
favourable legal settlement. 

Total MSB operating profit on continuing operations of £182 million
was up 46 per cent on 2003. The 53 per cent growth in long-term
business operating profit reflects £169 million higher spread income
and record variable annuity fee income due to significant growth in
separate account assets. In addition, there were two one-off items,
a £28 million favourable legal settlement and a positive £8 million
adjustment arising from the adoption of SOP 03-01 ‘Accounting
and Reporting by Insurance Enterprises for Certain Non-traditional
Long Duration Contracts and for Separate Accounts’. This adjustment
relates to a change in the method of valuing certain liabilities.

In 2004, JNL continued its focus on giving its customers greater
freedom of choice by enhancing its product portfolio, distribution
network and customer service. 

In March, JNL launched its first variable universal life product 
and in May it introduced Fifth Third Perspective, a variable 
annuity product designed exclusively for customers of Fifth Third
Securities. In the eight months since launch, sales of this product
accounted for more than 65 per cent of JNL’s total variable annuity
sales through Fifth Third Securities in 2004. In October, it added
further investment options to its Perspective II variable annuity
product as well as two new optional benefits which customers 
can actively select and pay for.

JNL is a top 10 player (as measured by net flows) in the variable
annuity market. Its variable annuity assets grew 36 per cent in
2004 compared to industry growth of 12 per cent and Perspective II
was the best selling variable annuity contract in terms of net flows
in the US (Source: VARDS). The rate of take up of the fixed
account option continued at normal levels, with 29 per cent of 
the variable premium going into the fixed account, compared 
with 48 per cent in 2003. JNL offers a range of variable annuity
guarantee benefits for which customers pay.

UNITED STATES – RESULTS HIGHLIGHTS

£m unless otherwise stated

APE sales
NBAP
NBAP margin
Total achieved profits basis operating profit*
Total MSB operating profit*

2004
(as reported)

2003
(at 2004
exchange rate)

Percentage
change

2004
(as reported)

2003
(as reported)

Percentage
change

453
156

34%

303
182

374
132

35%

173
125

21%
18%
–
75%
46%

453
156

34%

303
182

418
148

35%

194
140

8%
5%
–
56%
30%

*Continuing operations – excluding Jackson Federal Bank (JFB) which was sold in October 2004.

PRUDENTIAL PLC ANNUAL REPORT 2004   07

BUSINESS REVIEW
CONTINUED

A WORLD OF
OPPORTUNITY

JNL’s APE fixed annuity sales of £113 million in 2004 were down
eight per cent on 2003. It was ranked the seventh largest provider
of fixed annuities in the US (Source: LIMRA). 

Institutional APE sales of £85 million were up 98 per cent on 2003.
JNL has taken advantage of attractive issuance opportunities as
they have arisen during the year, and will continue to do so in 2005.

JNL took a significant step forward in 2004, enhancing its customer
servicing and support function through the reorganisation of its
customer support centres to provide standardised procedures,
increased operational efficiency and improved customer service. 

Curian Capital, which provides innovative fee-based separately
managed accounts, had net investment flows of £387 million 
in the year. At the end of 2004, 21 months from launch, it had
accumulated over US$1 billion (£550 million) of funds under
management. As the business builds scale, we expect operating
losses to reduce.

A key factor in JNL’s continuing success is the strength of 
its relationship-based distribution model, which is heavily
dependent upon achieving the highest levels of customer
satisfaction. In 2004, JNL received two service awards and was 
one of only eight companies across all sectors to earn a world-class
customer satisfaction award from North America’s Service Quality
Measurement Group. It also received the ‘highest customer
satisfaction by industry’ award for the financial services industry.

In October 2004, JNL completed the sale of Jackson Federal Bank
(JFB) to Union Bank of California for £166 million. JFB’s principal
area of business was banking and commercial real estate lending,
which no longer aligned with JNL’s strategy.

As part of JNL’s continued focus on developing its life business, 
in November it announced the purchase, subject to regulatory
approval, of Life Insurance Company of Georgia for £137 million.
This acquisition will double the number of JNL’s in-force life and
annuity policies, add scale to its operating platform and expand its
distribution capability. This will enable JNL to grow its life business
at a higher return and faster rate than it can achieve organically.
JNL anticipates achieving a minimum internal rate of return after
tax on this transaction of 13 per cent and the capital provided 
from its retained earnings will be returned over a payback period
of about five years. The planning for the integration of the business
is on track and full integration is anticipated within 12 months 
of closing the transaction. The regulatory approval process is
under way. 

The US is the world’s largest medium and long-term savings
market. Although a fragmented market, it contains many profitable
segments. JNL is a scale player in its chosen segments and its
position as a low cost provider gives it an expense advantage 
over competitors. JNL’s distribution proposition is strong; it
provides market leading sales support through value-added
wholesaling and marketing support.

The ageing demographics of the US, combined with customers’
increasing demand for professional advice, increase the potential
for profitable growth. JNL is well positioned to capitalise on this
given its strength among independent broker-dealers through
National Planning Holdings (NPH), its independent broker-dealer
network. In 2004, NPH increased gross sales by 23 per cent and
increased agent productivity. 

Following President Bush’s State of the Union address and the
items contained in the President’s proposed 2006 budget, JNL
anticipates a variety of initiatives to promote further individual
choice, greater flexibility and a stronger orientation toward market-
based solutions to savings and retirement. These proposals will
include personal security accounts, as well as tax-free accounts 
for savings and simplified retirement accounts.

We expect the US market to grow at about four per cent in 
2005 and JNL to grow sales at around twice this rate as current
conditions continue to favour companies which have a range of
variable and fixed annuity product offerings, a relationship-based
distribution model and award-winning service. We expect to be
able to maintain margins at current levels depending on the mix 
of business written.

Asia
In Asia, APE sales showed solid growth over 2003, up 14 per cent
to £576 million with particularly high growth rates in India, Korea,
Taiwan and China, offset to a certain extent by lower volumes in
Vietnam due to a steadying of the market on the back of four years
of explosive growth following liberalisation and in Japan where we
are implementing our strategy to focus on more profitable products
and distribution channels. Excluding discontinued lines in Japan,
growth over 2003 was 20 per cent.

NBAP of £312 million was up 19 per cent on 2003 reflecting 
a combination of increased sales and higher product margins. 
APE increased by 14 per cent on 2003. The NBAP margin was 
54 per cent, compared to 52 per cent in 2003 due to effective
management of country and product mix. 

ASIA – RESULTS HIGHLIGHTS

£m unless otherwise stated

APE sales
NBAP
NBAP margin
Total achieved profits basis operating profit*
Total MSB operating profit*

*Excluding development and Asia regional head office expenses.

08 PRUDENTIAL PLC ANNUAL REPORT 2004 

2004
(as reported)

2003
(at 2004
exchange rate)

Percentage
change

2004
(as reported)

2003
(as reported)

Percentage
change

576
312

54%

381
126

506
262

52%

328
77

14%
19%
–
16%
64%

576
312

54%

381
126

555
291

52%

365
85

4%
7%
–
4%
48%

The Asian economies’ consistently high economic growth rates
and favourable demographics, together with the trend to allow
greater access to foreign financial services players makes these
markets very attractive. However, success is not guaranteed; 
there are many regulatory, cultural, competitive and organisational
challenges which favour companies such as Prudential who have a
long history and clear commitment to Asia, a track record of delivery
and an operating model enabling them to ‘think internationally and
act locally’.

Over the last 10 years, building on its long-standing commitment to
the region, Prudential has followed a proven strategy of expanding
geographically, diversifying its distribution, launching innovative,
customer-focused products and partnering with leading local
institutions. Today, Prudential has operations in 12 countries and 
is Europe’s leading life insurer in Asia in terms of market coverage
and number of top five market positions. It has an agency force 
of 136,000 that generates around 75 per cent of new business 
with the remainder of new business coming from a variety of
distribution partnerships, including a number of leading banks. 
The face of Prudence is well-known throughout the region and 
has similar recognition levels to other leading international financial
services institutions.

This breadth and depth of operations across the region gives
Prudential diversity backed up by collective scale that is a real
competitive advantage as it can leverage expertise and experience
in some countries and apply this elsewhere as appropriate. It is also
able to take a longer-term view on the development of the region
as a whole. Prudential Corporation Asia’s consistently impressive
NBAP margins illustrate not just the overall attractiveness of the
Asian markets, but more specifically our success in maximising
long-term value creation while effectively managing risk.

During 2004, the strength of Prudential Corporation Asia’s
business model was illustrated in a number of ways:

■ when Prudential acquired its life operation in Taiwan in 1999, the
first priority was to build distribution scale, and, consequently,
agent numbers grew rapidly. In 2003 the focus shifted to
broadening the product range and improving profitability 
by capitalising on being the first life operation in Taiwan to 
launch regular premium unit-linked insurance products through
leveraging successes in markets such as Singapore and Malaysia.
During 2004 APE volumes grew significantly by 23 per cent and
the proportion of unit-linked sales is 40 per cent, significantly
higher than the industry.

in India, the ICICI Prudential joint venture continues to grow 
very strongly with APE up 127 per cent on 2003. With ICICI’s
strong local presence and reputation and Prudential’s expertise, 
it is the leading private sector player, well ahead of its nearest
competitors. In 2004, the Indian government announced 
its intention to increase the cap on foreign ownership from 
26 per cent to 49 per cent. While Prudential remains interested 
in increasing its stake in the joint venture, the relevant legislation
has not yet been put before the Indian Parliament.

the Hong Kong market has seen some significant changes over the
last few years with increasing emphasis on shorter-term single
premium products sold through bank channels. Prudential’s
innovative bancassurance model, as applied with Standard

Chartered Bank (SCB) in Hong Kong, has proven to be very
effective in enabling Prudential to leverage its top five position 
in a very competitive market while still retaining a strong core
agency channel which produces a higher proportion of regular
premium business.

in Singapore the market is competitive and Prudential remains
focused on profitability rather than pure volume; although new
business APE declined by four per cent in 2004, new business
achieved profit margins increased by five percentage points.
Prudential’s other long-established market, Malaysia, which
celebrated its 80th anniversary in 2004 recorded APE sales up 
15 per cent on 2003.

the Japanese life market remains very challenging and in the 
third quarter of 2003 we scaled back our operations to focus 
on higher value distribution channels and more profitable
products. While the operation is now somewhat more efficient
with lower expense levels and has made some progress with
establishing new distribution channels, it will take some time to
deliver material new business volumes and become a positive
contributor to Prudential Corporation Asia’s overall results. 

However, in its other North Asian Market, South Korea, 
Prudential continues to have great success; new business APE
growth was 113 per cent in 2004, driven by developing a multi-
channel distribution model including a pioneering cable TV home 
shopping channel, bancassurance, proprietary distribution and a
strong general agent (multi-tied) network. In 2004 we successfully
launched a unit-linked insurance product, making Korea the 
10th Prudential Corporation Asia market to offer these capital
efficient products.

With over five million life insurance customers, Prudential
Corporation Asia now has the scale to benefit from more
standardisation and integration of processes and the introduction
of common systems platforms. In 2004, the first step towards 
a more integrated back office was made with the launch of a
regional processing centre, Prudential Services Asia, based in
Malaysia’s high tech business park Cyberjaya. 

In China, Prudential’s joint venture with China International 
Trust and Investment Corporation (CITIC) is one of the country’s
leading foreign players and APE growth was 70 per cent last 
year. CITIC Prudential already operates in three cities, has a 
new Shanghai operation launching in the second quarter of 2005
and in February 2005 received additional licences for cities in
Guangdong province (Dongguan and Foshan), and has approval to
provide group policies alongside the core individual life products.
It is expected that this rapid development will continue as
geographic licensing restrictions ease further.

The impact of Prudential Corporation Asia’s focus on capital
efficiency and its increasing scale can be seen as it is expected 
to become a net contributor of cash to the Group in 2006, whilst
continuing to fund high growth rates.

We are confident of our ability to grow strongly and profitably 
in Asia: the opportunities in our newer markets, coupled with the
strength of our larger operations, should enable us to accelerate
our level of sales growth in 2005. We expect to be able to maintain
margin while delivering this growth.

PRUDENTIAL PLC ANNUAL REPORT 2004   09

■
■
■
■
BUSINESS REVIEW
CONTINUED

A WORLD OF
OPPORTUNITY

FUND MANAGEMENT 
M&G
M&G is Prudential’s UK and European fund management 
business and has over £126 billion of funds under management, 
of which £98 billion relates to Prudential’s long-term business
funds. M&G operates in markets where it has a leading position
and competitive advantage, including retail fund management,
institutional fixed income, pooled life and pension funds, 
property and private finance. We believe, based on data from 
the Investment Management Association, M&G ranks as the 
third largest asset manager in the UK. 

In 2004, M&G’s operating profit including performance-related
fees (PRF) was £136 million, an increase of £53 million on the
previous year. Underlying profit, which excludes PRF, increased 
by 57 per cent to £110 million reflecting the strengths of M&G’s
diversified business, disciplined cost management and the success
it has had in developing new sources of revenue. Over the last 
two years, M&G’s underlying profit has more than doubled even
though the average of the FTSE All Share index in 2004 was at
similar levels to 2002.

Performance-related fees in 2004 were £26 million, including 
£20 million as a result of several exceptionally profitable realisations
by PPM Ventures that are not expected to recur. M&G also
received £6 million of performance fees for the management of 
the Prudential Assurance Company long-term and annuity funds,
which continued to beat their strategic and competitor benchmarks
during the year.

M&G enjoyed a very strong year in terms of sales, with gross 
fund inflows up 54 per cent to £5.8 billion. Net fund inflows were
up 48 per cent to £2 billion. External funds under management,
which represent approximately one quarter of M&G’s total funds
under management, rose by 19 per cent during the year to 
£28.7 billion due to a combination of net fund inflows from both
retail and institutional clients and market gains on existing funds. 

In M&G’s retail businesses, gross fund inflows were a record 
£2 billion in 2004, up 61 per cent on the previous year. In the 
UK, M&G maintained its fixed income sales and continued to
increase fund flows into equity funds on the back of its strong 
fund performance. The launch of the M&G Property Fund in
March 2004 provided M&G with an additional asset class for the
retail market and added a significant boost to sales. The success 

of M&G’s expansion into Germany, Austria and Italy was evident 
in 2004 with gross fund inflows growing fourfold to ¤611 million
(£433 million), compared with the previous year. 

In its institutional businesses, M&G continued to reap the benefits
of its position as a leading innovator in fixed income and private
finance, with gross fund inflows increasing by 50 per cent to 
£3.9 billion during 2004. The successful strategy of developing
new external business lines with attractive margins, using expertise
developed for internal funds, generated increased revenue
streams, especially in the area of non-correlated assets such as
leveraged loans. M&G’s private finance business closed two more
Collateralised Debt Obligations (CDOs) during the year, bringing
the total number of CDOs launched since 2001 to six.

M&G’s property division, Prudential Property Investment
Managers (PruPIM), which invests primarily on behalf of the
Prudential Assurance Company, significantly increased its funds
under management during 2004 and expanded its product offering
into the retail marketplace with the launch of the M&G Property
Fund alongside the successful expansion of its unit-linked funds.
PruPIM is one of the largest institutional property fund managers 
in the UK with over £14.8 billion invested in the property market. 

Looking forward, we expect M&G to continue to perform strongly
building on its current position.

Asia Fund Management
Prudential Corporation Asia manages £22.5 billion funds under
management, a growth of 24 per cent from 2003, on behalf of 
the Asian life businesses, funds allocated from elsewhere in the
Prudential Group to Asia and retail customers’ funds principally 
in the form of mutual funds. Collectively it is one of the region’s
largest international fund managers and has investment product
funds under management of £7.8 billion. 

Investment flows are from our mutual fund operations in seven
Asian markets and include our 36 per cent share of our joint
venture with Bank of China International (BOCI) in Hong Kong 
for Mandatory Provident Fund (MPF) products and unit trusts. 

During 2004 our Japanese mutual fund operation has seen
considerable success with net inflows of £1.4 billion, primarily
driven by marketing US bond funds that leverage the expertise 
of PPM America. 

FUND MANAGEMENT – RESULTS HIGHLIGHTS

£m unless otherwise stated

M&G:

Gross investment flows
Net investment flows
Underlying profit before PRF
Total MSB operating profit

Asia Fund Management:
Net investment flows
Total MSB operating profit

10 PRUDENTIAL PLC ANNUAL REPORT 2004 

2004
(as reported)

2003
(at 2004
exchange rate)

Percentage
change

2004
(as reported)

2003
(as reported)

Percentage
change

5,845
2,004
110
136

1,198
19

1,416
11

(15)%
73%

1,198
19

3,797
1,353
70
83

1,522
13

54%
48%
57%
64%

(21)%
46%

These strong fund inflows from Japan and good results from our
Korean asset management business offset the marked decline in
Taiwan’s bond funds’ assets under management, where industry-
wide concerns over the liquidity of some bond funds unsettled the
market during the second half of 2004. As a result, funds under
management in Taiwan reduced by 33 per cent during 2004.

Looking ahead, while our Asian funds division will continue to add
value to its core internal clients, there are also good opportunities
for it to continue to expand its retail customer base.

BANKING
Egg
Egg is an innovative financial services company, providing a range
of banking and financial services products through its internet site.
The principal business includes credit cards, deposits, general
insurance and mortgages.

Operating profit from the core UK business was £74 million,
compared with £73 million in 2003. This represents a solid result
considering the increased competition and rising interest rates 
that have impacted the credit card and personal loan markets. 

Unsecured lending grew strongly by £1.4 billion during 2004
taking total balances to £6.2 billion as at the end of 2004, up 
30 per cent on last year. The successful cross-selling of personal
loans into their credit card customer base has been complemented
by the MasterCard proposition launched in June, which is proving
popular with Egg’s customers and has now achieved almost 
£140 million in balances. Overall, Egg’s share of the credit card
market had increased to six per cent at the end of 2004.

Income arising from the UK of £497 million grew by 18 per cent 
on 2003, with non-interest income providing the majority of the
increase. Margins were under pressure throughout the year from
increased competition, especially in the first half, and rising base
rates. Despite the rising interest rate and competitive landscape,
net interest income increased by nine per cent on 2003. Other
income also grew impressively, up 34 per cent to £210 million.
Record loan disbursements and good card balance growth, with
associated revenue from cross-sales of payment protection
insurance, was the main factor. 

Egg’s effective cost management and good credit quality also
contributed to the solid results from its UK operation. It has
increased its provision levels to reflect the change in its product

mix following growth in its unsecured lending portfolio, the stage
in the life cycle of its card and loan books and the increasing
proportion of personal loans business.

Egg has 3.1 million customers who are defined as ‘marketable’
based on their activity levels. Moving forward, Egg will focus on
growing lending balances and fee income through a mix of both
acquisition and cross-sales rather than by customer acquisition 
as the key growth metric.

The operating loss for the discontinued French operation 
was £37 million reflecting the results up to the date of the
announcement of Egg’s intention to withdraw from the 
market in July 2004. In 2004, Egg sold its French unsecured
lending, savings and brokerage portfolios and in early 2005 
closed the current account business. The expected total exit 
costs remain unchanged from the £113 million provision
established in July 2004.

Consistent with the intention to focus on its successful UK
business, Egg has sold its investment business to Fidelity at a 
small loss, which will release approximately £20 million of capital
back to its core banking business in 2005. It has also put Funds
Direct, its investment wrap platform business, up for sale and
provided for a £17 million impairment charge against the full
carrying value of the underlying assets in Funds Direct.

During 2005, Egg intends to undertake a restructuring of 
share capital and reserves with a view to eliminating its profit and
loss deficit against other reserves including the share premium
account. This restructuring will allow the payment of dividends as
and when sufficient distributable reserves have been generated
and Egg’s Board considers it to be in the best interests of the
Company and its shareholders.

Looking forward, Egg’s highly attractive unsecured lending
portfolio represents an opportunity to grow further and deliver
healthy returns. In addition, it will continue to build on its strong
relationship with customers and their levels of consideration to 
buy other products from Egg, as evidenced by general insurance
cross-sales in the fourth quarter. To this end, Egg will look to offer 
a broader range of products and services in 2005 and beyond.

We expect Egg to finance its own growth without requiring capital
support from the Group.

EGG – RESULTS HIGHLIGHTS
£m unless otherwise stated

2004

2003

Percentage
change

Total MSB operating profit*:

Egg UK
Subsidiaries/Associates/

Joint Ventures

Others

Net interest income*
Non-interest income*

74

73

1%

(21)
(10)

43

287
210

(4)
(14)

55

263
157

(425)%
29%

(22)%

9%
34%

*Continuing operations – excluding Egg’s France business.

PRUDENTIAL PLC ANNUAL REPORT 2004   11

FINANCIAL REVIEW

A WORLD OF
OPPORTUNITY

SALES AND FUNDS UNDER MANAGEMENT

APE SALES
Growth in all business units

Up 40%

Up 14%

Up 21%

UK and Europe

US

Asia

2003
2004

£m
900
800
700
600
500
400
300
200
100
0

Prudential delivered strong growth in sales during 2004 with total
new insurance sales up 40 per cent to £12.1 billion at constant
exchange rates (CER). This resulted in record insurance sales of
£1.85 billion on the annual premium equivalent (APE) basis, an
increase of 26 per cent on 2003. At reported exchange rates, 
APE was up 19 per cent on 2003. 

In 2004, gross written premiums, including insurance renewal
premiums, increased 19 per cent to £16.4 billion, reflecting the
growth of new insurance sales in 2004 and the significant contribution
from regular premium business written in previous years.

Total gross investment sales for 2004 were £25.1 billion, up 
21 per cent on 2003 at CER. Net investment sales of £3.6 billion
were up 23 per cent on last year at CER. The strong growth across
a number of markets offset the high level of redemptions in Taiwan,
which was the result of market concern about the liquidity of bond
funds across the Taiwanese mutual fund market. 

Total investment funds under management in 2004 increased 
by 19 per cent from £30.9 billion to £37.1 billion, reflecting 
net investment flows of £3.6 billion and net market and other
movements of £2.6 billion. 

At 31 December 2004, total insurance and investment funds under
management were £187 billion, an increase of 11 per cent from
2003. This marked a record level of funds under management and
the increase was primarily due to the combination of changes in
the market value of investments and the impact of net insurance
and investment sales achieved during the year.

BASIS OF PREPARATION OF RESULTS
Prudential is required to account for its long-term insurance
business on the modified statutory basis (MSB) of reporting 
under UK accounting standards. The Group’s primary financial
statements are therefore prepared on this basis and broadly 
reflect the UK solvency-based reporting regime and, for overseas
territories, adjusted local or US GAAP. In broad terms, MSB profit
for long-term business reflects the aggregate of statutory transfers
from with-profits funds and profits on a traditional deferral and
matching approach for other long-term business. Although the
statutory transfers from with-profits funds are closely aligned 
with cash flow generation, the pattern of MSB profit over time
from shareholder-backed long-term businesses will generally 
differ from the cash flow pattern. Over time however, aggregate
MSB profit will be the same as aggregate cash flow.

12 PRUDENTIAL PLC ANNUAL REPORT 2004 

Life insurance products are, by their nature, long term and the
profit on this business is generated over a significant number 
of years. MSB profit does not, in Prudential’s opinion, properly
reflect the inherent value of these future profit streams.

Accordingly, in common with other listed UK life assurers,
Prudential also reports supplementary results for its long-term
operations on the achieved profits basis. These results are
combined with the statutory basis results of the Group’s other
operations, including fund management and banking businesses.
Reference to operating profit relates to profit including investment
returns at the expected long-term rate of return, but excludes
amortisation of goodwill, exceptional items, short-term fluctuations
in investment returns and the effect of changes in economic
assumptions. 

In the directors’ opinion, the achieved profits basis provides a
more realistic reflection of the current performance of the Group’s
long-term insurance operations than results on the MSB basis, as 
it reflects the business performance during the accounting period
under review, although both bases should be considered in
forming a view of the Group’s performance. 

There is further discussion on the development of accounting
policies and the potential impact on the reported results of the
Group on pages 24 to 27 of this Financial Review.

ACHIEVED PROFITS BASIS RESULTS
The achieved profits basis results for long-term business are
prepared in accordance with the Association of British Insurers’
(ABI) guidance for achieved profits reporting issued in December
2001. This guidance requires that for countries where capital
markets are well developed, the economic assumptions used for
the projection of cash flows are to be on an active basis, which is
primarily based on appropriate government bond returns at each
period end. The effects of changed economic assumptions on the
adjusted opening balance sheet value are reflected in the profit
reported for the year and excluded from operating profit. 

The active basis is applied to UK and US operations, and those
countries in Asia where there are well-developed government
bond markets (Japan, Korea and US$-denominated business in
Hong Kong). Assumptions in other Asian countries continue to 
be based on an assessment of long-term economic conditions.

In 2004, use of the active basis resulted in a decrease in the 
risk discount rate applied to the UK insurance operations from 
7.4 per cent to 7.2 per cent, and a decrease in the UK investment
return assumption for the UK with-profits fund from 6.8 per cent 
to 6.5 per cent. The decrease primarily reflects decreases in 
the 15-year gilt yield from 4.8 per cent at the end of 2003 
to 4.6 per cent at the end of 2004. The risk margin over the 
risk free rate was maintained at 2.6 per cent. The expected 
long-term inflation rate assumption decreased from 3.1 per cent 
to 2.9 per cent, reflecting the difference between conventional 
and index-linked gilts. These changes are a function of the active
basis rather than a change in Prudential’s long-term view of future
returns and levels of price inflation.

In the US, the risk discount rate has remained at 7.4 per cent. The
level of capital required to support the business (the ‘target surplus’)
has been taken, as in 2003, to be 200 per cent of the Company
Action Level Risk Based Capital, calculated in accordance with 
the National Association of Insurance Commissioners’ risk-based
capital standards for life insurance companies.

In Asia, each country has its own specific discount rate. The weighted
average risk discount rate, which is determined by weighting each
Asian country’s economic assumptions by reference to the achieved
profits basis operating results for new business written in 2004, was
9.6 per cent in 2004, a decrease from 10.4 per cent in 2003. The
discount rates used in various country operations range between
five per cent to 19 per cent. The weighted risk discount rate
declined during 2004 principally due to lower pre-tax expected
long-term nominal rates of investment return and lower weighted
long-term rate of inflation assumptions due to changes in the
geographic mix of business in 2004.

The overall impact on the Group’s achieved profits basis result 
for 2004 of using these revised economic assumptions compared
with those used in 2003, was a reduction in new business achieved
profit (NBAP) of around £13 million and a decrease in achieved
profits basis shareholders’ funds of £85 million.

Achieved Profits Basis Operating Profit
Total achieved profits basis operating profit from continuing
operations was £1,124 million, up 39 per cent from 2003 at CER.
At reported exchange rates, the result was up 31 per cent. This
result reflects a combination of strong growth in the insurance 
and fund management businesses.

Prudential’s insurance business achieved significant growth, both
in terms of new business achieved profit (NBAP) and in-force
profit, resulting in a 35 per cent increase in operating profit over
2003 at CER. NBAP of £688 million was up 23 per cent on the prior
year at CER and up 14 per cent at reported exchange rates. In-force
profit increased 51 per cent on 2003 at CER to £460 million. At
reported exchange rates, in-force profit was up 46 per cent.

Results from fund management and banking business were 
£184 million, an increase of 26 per cent at CER on 2003. This 
was mainly driven by the significant contribution from M&G.

Other income and expenditure was negative £193 million compared
with negative £178 million at CER in 2003. This reflected an increase
in investment return on centrally held assets and other income
offset by higher interest payable and head office costs.

New Business Achieved Profit
In 2004, the Group has generated record new business achieved
profit (NBAP) from insurance business of £688 million which was
23 per cent above 2003 at CER, driven by strong sales momentum
across all markets. At reported exchange rates, NBAP was up 
14 per cent. The average Group NBAP margin of 37 per cent was
slightly down from 38 per cent in 2003. The overall margin has
been broadly maintained over the last two years, reflecting careful
management of product mix within each business and across the
three regions. 

NEW BUSINESS ACHIEVED PROFIT
Value added by new business

2001

2002

2003 2004

UK and Europe
US
Asia

£m
800
700
600
500
400
300
200
100
0

NBAP from the UK and Europe Insurance Operations was 
£220 million, an increase of 40 per cent on 2003. This reflected
increased APE sales and a balanced shift in sales mix. This positive
movement arose due to increased sales of more profitable bulk
annuities partially offset by reduced sales of high margin with-profits
bonds and increased sales of less profitable executive pensions. 

Individual and bulk annuity margins remained strong at 43 per cent
and 46 per cent respectively, partly as a consequence of nearly all
annuity business now being written in Prudential Retirement Income
Limited (PRIL), a shareholder-backed business. 88 per cent of

ACHIEVED PROFITS BASIS OPERATING PROFIT

2004
(as reported)
£m

2003
(at 2004
exchange rate)
£m

Percentage
change

2004
(as reported)
£m

2003
(as reported)
£m

Percentage
change

Insurance business:
UK and Europe
US
Asia
Development expenses

Fund management business:

M&G
US broker-dealer and fund management
Asia fund management

Banking:

Egg (UK)

450
317
381
(15)

1,133

136
(14)
19

141

43

359
176
328
(24)

839

83
(3)
11

91

55

25%
80%
16%
38%

35%

64%
(367)%
73%

55%

450
317
381
(15)

1,133

136
(14)
19

141

(22)%

43

359
197
365
(27)

894

83
(3)
13

93

55

Other income and expenditure

(193)

(178)

(8)%

(193)

(181)

25%
61%
4%
44%

27%

64%
(367)%
46%

52%

(22)%

(7)%

Operating profit from continuing operations

1,124

807

39%

1,124

861

31%

PRUDENTIAL PLC ANNUAL REPORT 2004   13

FINANCIAL REVIEW
CONTINUED

A WORLD OF
OPPORTUNITY

annuities business was written in shareholder-backed funds in
2004, compared with 56 per cent in 2003. Previously, a substantial
proportion of annuity business was written in a subsidiary of the
with-profits fund.

PRIL was established in September 2000, initially to write bulk
annuity business. This was expanded to include external individual
annuity business and Prudential-branded internal vestings (annuity
business sales arising from maturing in-force pension books) in
September 2001 and July 2004 respectively. 

Business to Business (B2B) corporate pensions saw a fall in NBAP
margins to nine per cent principally reflecting a change of mix
towards the less profitable unit-linked products. Margins on with-
profits bonds remained stable at 41 per cent.

As the unit-linked business has gained scale, with sales growing by
219 per cent in 2004, margins have approached a break-even position. 

In the US, Jackson National Life’s (JNL) NBAP of £156 million was
up 18 per cent on 2003 at CER and up five per cent at reported
rates. This increase was principally volume driven as a result of
high sales levels recorded during the year. The NBAP margin was
34 per cent in 2004, a slight reduction from 35 per cent in 2003
due to a shift in product mix and a small impact from economic
assumption changes. 

JNL’s expense ratio has fallen three basis points from 2002 to stand
at 46 basis points at the end of 2004. We believe JNL benefits 
from its considerable expense advantage relative to its principal
competitors enabling it to maintain these attractive margins.

The margin achieved on variable annuity business in 2004 was 
37 per cent compared with 36 per cent in 2003. This improvement
is a result of pricing changes instituted early in 2004. For fixed
annuity business the margin declined by nine per cent over the 
last two years to 32 per cent at the end of 2004. The reduction in
margin is due to a lower fund earned rate as yields have declined,
however target spreads have been maintained. 

In Asia, NBAP of £312 million was up 19 per cent at CER on 
2003, reflecting a combination of increased sales and higher 
NBAP margin. During 2004, APE sales were up 14 per cent on
2003 and the NBAP margin was 54 per cent, compared with 
52 per cent in 2003 at CER. The increase in margin was principally
due to a combination of changes in country mix and product mix
being offset by the impact of assumption changes.

In-Force Achieved Profit
Total in-force profit in 2004 was £460 million, an increase of 
51 per cent on 2003 at CER. This was driven by the significant
increase in the in-force profit in the US.

UK and European in-force profit of £230 million was up 19 per cent
on 2003. The profit arising from the unwind of discount from the
in-force book was partially offset by adverse operating assumption
changes and other experience charges.

A charge of £66 million was made reflecting a 40 per cent
strengthening of the persistency assumptions on the closed book
of personal pensions business sold through the closed direct sales
force channel. This assumption change reflects Prudential UK’s
experience over the last three years and, post-tax, represents about
one per cent of the overall embedded value of the UK business. 

Measures to manage and improve the conservation of in-force
business have had a beneficial effect on persistency that Prudential
UK expects to maintain or improve. Consequently, Prudential UK
has not changed persistency assumptions for all other products. 

14 PRUDENTIAL PLC ANNUAL REPORT 2004 

Other charges of £34 million include £21 million of costs associated
with complying with new regulatory requirements and restructuring.

In the US, the in-force profit of £161 million was more than three
times higher than in 2003. This growth reflects improvements 
from 2003 in net experience variances to positive £33 million (an
increase of £46 million at CER), changes in operating assumptions 
to negative £3 million (an increase of £16 million at CER) and
changes in other items to positive £12 million (an increase of 
£37 million at CER). Included in other items is a £28 million
favourable legal settlement.

The £33 million positive total experience variance includes a 
£43 million positive spread variance (net of risk margin reserve)
primarily reflecting a favourable variance in the fixed annuity
portfolio. The assumed spread on new fixed annuity business 
is 155 basis points grading to 175 basis points over five years.

Asia’s in-force profit (before development expenses and the 
Asian fund management business) increased to £69 million in 2004
from £67 million in 2003 at CER. This reflects a higher unwind of
the discount rate as the in-force business builds scale and lower
experience variances, offset by assumption changes of £56 million.
The assumption changes made in 2004 principally reflect a worsening
persistency in Singapore and a revision to expense assumptions in
Vietnam.

Non-Insurance Operations
M&G
M&G’s operating profit was £136 million, an increase of 64 per cent
on last year. This included £26 million in performance-related fees
(PRF), of which £20 million was generated by PPM Ventures on the
exceptionally profitable realisation of several investments during
the year.

Underlying profit of £110 million was 57 per cent higher than
2003, achieved as a result of a strong performance across all 
of M&G’s business lines. Significant growth was delivered in 
the areas of fixed income, retail and property; attributable to 
the continued development of new business streams and the
recovery in stock markets during 2004. In addition, underlying
profit was also boosted by £7 million of one-off provision 
releases in 2004 that will not recur in future years.

M&G’s revenue growth continues to be combined with careful
cost control. In 2004, M&G enjoyed the first full year of savings
from the outsourcing of retail administration at the end of 2003.
This, together with the tight management of overhead across 
the entire business, has resulted in costs remaining flat for the 
last four years.

US broker-dealer and fund management businesses
The broker-dealer and fund management operations, which
include Curian Capital, reported a total loss of £14 million,
compared with a £3 million loss in 2003. This primarily reflects
increased losses at Curian Capital as the business continues to
build scale.

Asia fund management business
Profit from Asia fund management operations was £19 million, 
up 73 per cent from 2003, reflecting a combination of increasing
scale and profitability in the retail business, particularly from the
joint venture with ICICI in India, and higher management fees 
from the UK and Asia life businesses.

Egg
Egg’s total continuing operating profit in 2004 was £43 million,
compared with £55 million in 2003, reflecting an increase in profit

from the UK business offset by a £17 million impairment charge 
on the underlying assets of Funds Direct.

Egg’s UK business delivered a good set of results with a
particularly encouraging performance in the second half of 2004.
For the full year, a profit of £74 million was recorded, compared
with £73 million in 2003. This represents a solid result considering
the increased competition and rising interest rates that have
impacted the credit card and personal loan markets. 

In the UK, economic assumption changes of negative £19 million
reflect the impact of the decrease in the future investment return
assumption offset by the decrease in the risk discount rate.

In the US, economic assumption changes were negative £53 million
and included a reduction in the projected fund earned rate, a
reduction in the spread assumption for equity-linked indexed
annuities business in force prior to 2002 and an increase in 
inflation rates. 

Included in the continuing operating results was a charge of 
£3 million, which related to the migration and other exit costs
associated with the transfer of the funds supermarket business 
to Fidelity FundsNetwork. The transfer will result in annual savings
of around £3 million. 

Following the decision to dispose of its investment in Funds 
Direct, its investment wrap platform business, Egg provided for 
a £17 million impairment charge against the full carrying value of
the underlying assets of Funds Direct.

Others
Asia’s development expenses (excluding the regional head office
expenses) reduced by 38 per cent at CER to £15 million, compared
with £24 million in 2003. These development expenses primarily
related to repositioning the insurance operation in Japan.

Other net expenditure increased by £15 million to £193 million.
This reflected an increase in investment return and other income
offset by higher interest payable and head office costs. Head office
costs (including Asia regional head office costs of £29 million) were
£83 million, up £16 million on 2003. The increase mainly reflects
the substantial work being undertaken for the implementation of
International Financial Reporting Standards, Sarbanes-Oxley and
other regulatory costs.

Total Achieved Profits Basis – Result Before Tax
(Year-on-year comparisons below are based on reported 
exchange rates.)

The result before tax and minority interests was a profit of 
£1,521 million, up 82 per cent on 2003. This primarily reflects 
the strong operating profit from continuing operations of 
£1,124 million and the lower negative effect of changes in
economic assumption of £100 million, compared with negative
£540 million in 2003. The result also benefited from strong
investment performance which was ahead of the long-term
investment assumptions.

The UK component of short-term fluctuations in investment
returns of £402 million reflects the difference between an actual
investment return delivered for the with-profits life fund of 
13.4 per cent and the long-term assumed return of 6.5 per cent. 

Short-term investment fluctuations in the US were £207 million.
This includes a positive £161 million which represents the difference
between actual net bond gains and the five-year average amount
included in operating profit, and a positive £24 million in relation 
to changed expectations of future profitability on in-force variable
annuity business, due to the separate account return exceeding
the long-term return reported in operating profit. In 2004, actual
net bond gains were £48 million, compared with £39 million of
bond losses in 2003.

In Asia, short-term investment fluctuations were £48 million,
compared with £1 million last year. This mainly reflects the rising
equity markets in a number of countries and falling bond yields 
in Singapore.

Asia’s negative economic assumption changes of £28 million
primarily reflect a change in Taiwan as a result of an increase in
the discount rate and a change in the fund earned rate assumption.

Amortisation of goodwill was £97 million in 2004 compared to 
£98 million in 2003.

Profit on the disposals of Jackson Federal Bank and the Group’s 
15 per cent interest in Life Assurance Holding Corporation Limited
was £41 million and £7 million respectively. 

In France, an exit cost provision of £113 million was established 
in July 2004 following Egg’s announcement of its intention to
withdraw from the French market. £96 million of the provision 
had been used by 31 December 2004 and it is expected that the
withdrawal can be completed within the provision established.

Total Achieved Profits Basis – Result After Tax
The result after tax of £485 million and minority interests of
positive £10 million, was a profit of £1,046 million. 

The effective tax rate at an operating profit level was 29 per cent,
reflecting the lower effective tax rates in the UK and certain Asian
territories.

The effective tax rate at a total achieved profit level was 32 per cent
on a profit of £1,521 million. The higher effective rate of tax compared
with that at an operating profit level is primarily due to amortisation
of goodwill not being deductible for tax purposes. 

ACHIEVED PROFITS BASIS SHAREHOLDERS’ FUNDS
Analysis of movement: 2003-2004

A B C

ED

F

G H

I

J K

NML

£m
9,000

8,500

8,000

7,500

7,000

6,500

6,000

A  Opening 2004 achieved profits basis 
shareholders' funds (+£7,005m)

B  New business achieved profit (+£688m)
C  In-force achieved profit (+£460m)
D  M&G (+£136m)
E  Egg (+£43m)
F  Other non-life operations (-£288m)
G  Goodwill (-£97m)
H  Short-term fluctuations in investment 

returns (+£679m)

J  Tax, minority interests and 
  others (-£479m)
K  Foreign exchange movement 

(-£229m)

L  Dividends paid to shareholders 

(net of Scrip) (-£243m)
M  Rights Issue proceeds 

(+£1,021m)

N  Closing 2004 achieved profits 
  basis shareholders' funds 

I  Economic assumption changes (-£100m)

(+£8,596m)

PRUDENTIAL PLC ANNUAL REPORT 2004   15

 
 
 
 
 
 
FINANCIAL REVIEW
CONTINUED

A WORLD OF
OPPORTUNITY

MODIFIED STATUTORY BASIS (MSB) RESULTS
MSB Operating Profit
Reference to operating profit relates to profit including investment
returns at the expected long-term rate of return but excludes
amortisation of goodwill, exceptional items and short-term
fluctuations in investment returns.

Group operating profit from continuing operations on the modified
statutory basis (MSB) was £603 million, an increase of 49 per cent
from 2003 at CER. At reported exchange rates, operating profit
was up 42 per cent on last year. This reflects strong growth in
insurance and fund management businesses.

In the UK, MSB operating profit was £305 million in 2004, an
increase of 19 per cent on 2003. This included a fourfold increase
in PRIL’s profit from £31 million to £124 million. This more than
offset the £17 million reduction in the profit from the with-profits
fund, which fell due to lower annual and terminal bonus rates
announced in February 2004.

In the US, Jackson National Life’s (JNL) operating profit from
continuing operations of £182 million was up 46 per cent on 
2003. Total MSB operating profit for long-term business from
continuing operations was £196 million, up 53 per cent from 
£128 million in 2003. 

Growth in the long-term business operating profit reflects JNL’s clear
focus on profitability and its ability to deliver improved investment
returns. In 2004, spread income was £169 million higher than in
2003 and variable annuity fee income was at a record level due 
to the significant growth (47 per cent) in separate account assets.
In addition, there were two one-off items, a favourable legal
settlement of £28 million and a positive £8 million adjustment
arising from the adoption of SOP 03-01 ‘Accounting and Reporting
by Insurance Enterprises for Certain Non-traditional Long Duration
Contracts and for Separate Accounts’. This adjustment relates to a
change in the method of valuing certain liabilities.

Prudential Corporation Asia’s operating profit for long-term business
before development expenses of £15 million was £126 million, an
increase of 64 per cent on 2003 at CER. At reported rates, operating
profit was 48 per cent up on last year. The majority of this profit
currently still comes from the larger and more established
operations of Singapore, Hong Kong and Malaysia, which
represented £110 million of the total in 2004, compared to 
£86 million last year. Five life operations made MSB losses; 
China, India and Korea reflecting their rapid building of scale 
while Thailand is marginally loss making and Japan’s loss reduced
significantly over 2003 due to lower new business strain, reduced
management expenses and mark to market gains on investments.

Total MSB Profit – Result Before Tax
(Year-on-year comparisons below are based on reported 
exchange rates.)

MSB profit before tax and minority interests was £650 million in
2004, compared with £350 million in 2003. This mainly reflects
growth in operating profit of £226 million and improvement in
short-term fluctuations in investment return, up £138 million 
from last year to positive £229 million. 

Amortisation of goodwill was £97 million in 2004 compared with
£98 million in 2003.

Profit on the disposals of Jackson Federal Bank and the Group’s 
15 per cent interest in Life Assurance Holding Corporation Limited
was £41 million and £7 million respectively. 

In France, an exit cost provision of £113 million was established 
in July 2004 following Egg’s announcement of its intention to
withdraw from the French market. £96 million of the provision 
had been used by 31 December 2004 and it is expected that the
withdrawal can be completed within the provision established.

MODIFIED STATUTORY BASIS OPERATING PROFIT

2004
(as reported)
£m

2003
(at 2004
exchange rate)
£m

Percentage
change

2004
(as reported)
£m

2003
(as reported)
£m

Percentage
change

Insurance business:
UK and Europe
US
Asia
Development expenses

Fund management business:

M&G
US broker-dealer and fund management
Asia fund management

Banking:

Egg (UK)

305
196
126
(15)

612

136
(14)
19

141

43

256
128
77
(24)

437

83
(3)
11

91

55

19%
53%
64%
38%

40%

64%
(367)%
73%

55%

305
196
126
(15)

612

136
(14)
19

141

(22)%

43

256
143
85
(27)

457

83
(3)
13

93

55

Other income and expenditure

(193)

(178)

8%

(193)

(181)

Operating profit from continuing operations

603

405

49%

603

424

16 PRUDENTIAL PLC ANNUAL REPORT 2004 

19%
37%
48%
44%

34%

64%
(367)%
46%

52%

(22)%

7%

42%

Total MSB Profit – Result After Tax
MSB profit after tax and minority interests was £428 million, after 
a tax charge of £232 million. 

The resulting bonus adjustment factor used for restating earnings
and dividends per share using the methodology outlined above 
is 0.9614.

The effective tax rate at an operating profit level was 30 per cent, a
blend of the effective tax rates of 35 per cent in the US, 33 per cent
in Asia and 28 per cent in the UK. The effective tax rate of 28 per cent
on the UK results reflects the basis of taxation on profit arising from
the life fund.

The effective tax rate at a total MSB profit level was 36 per cent on
a profit of £650 million. The higher effective rate of tax compared
with that at an operating profit level is primarily due to amortisation
of goodwill not being deductible for tax purposes.

EARNINGS PER SHARE
Earnings per share, based on achieved profits basis operating profit
after tax and related minority interests, but before amortisation of
goodwill, were up 11.8 pence to 37.2 pence. The 2003 figure has
been restated from 26.4 pence to 25.4 pence to adjust for the
bonus element of the Rights Issue. Earnings per share, based on
MSB operating profit after tax and related minority interests, but
before amortisation of goodwill, were 19.2 pence, compared with
a restated 2003 figure of 12.4 pence.

Basic earnings per share, based on total achieved profits basis
profit for the year after minority interests, were 49.1 pence,
compared with a restated figure of 23.4 pence in 2003. Basic
earnings per share, based on MSB profit for the year after minority
interests, were 20.1 pence, 10.1 pence up from a restated 2003
figure of 10.0 pence.

DIVIDEND PER SHARE
As outlined in the Rights Issue prospectus, Prudential has
maintained its current dividend policy, with the proposed 2004
final dividend payment per share taking account of the bonus
element of the Rights Issue. 

The shares issued as part of the Rights Issue were issued at a
discount to market price (308 pence per share versus a closing share
price of 458 pence per share on the day immediately preceding
the announcement of the Rights Issue). It is therefore necessary to
restate the Company’s previously reported earnings and previously
declared dividends per share for this bonus element. 

The bonus adjustment is equal to the closing share price on the
final day Prudential’s shares traded cum-rights (19 October 2004)
divided by the theoretical ex-rights price (TERP) as outlined in the
table below.

The final dividend per share for 2003 was 10.29 pence after
adjusting for the bonus element of the Rights Issue (10.70 pence
before the adjustment). The interim dividend for 2004 was 
5.40 pence (5.19 pence after adjustment for the Rights Issue).

The directors recommend that the shareholders declare a final
dividend for 2004 of 10.65 pence per share. The total dividend 
for the year, comprising the adjusted interim dividend and the
recommended final dividend, amounts to 15.84 pence per share,
an increase of 3.0 per cent over the full year 2003 dividend of
15.38 pence per share after adjustment for the bonus element 
of the Rights Issue.

The 2004 dividend is covered 1.2 times by post-tax modified
statutory basis profit for the financial year after minority interests.

BALANCE SHEET
Explanation of Balance Sheet Structure
The Group’s capital on an MSB basis comprises shareholders’
funds £4,281 million; subordinated long-term and perpetual 
debt of £1,429 million; other senior debt £1,761 million and 
the Fund for Future Appropriations (FFA) £16.7 billion. 

Shareholders’ funds include the £1,021 million of new share 
capital allotted as a result of the Rights Issue in October 2004.

Subordinated or hybrid debt is debt capital which has some equity-
like features and which would rank below other senior debt in the
event of a liquidation. These features allow hybrid debt to be
treated as capital for Financial Services Authority (FSA) regulatory
purposes. All of the Group’s hybrid which qualifies in this way is
held at the Group level and is therefore taken as capital into the
parent solvency test under the EU Financial Groups Directive (FGD). 

The FSA has established a structure for determining how 
much hybrid debt can count as capital which is similar to that 
used for banks. It categorises capital as Tier 1 (equity and
preference shares), Upper Tier 2 debt and Lower Tier 2 debt. 
Up to 15 per cent of Tier 1 can be in the form of hybrid debt and
called ‘Innovative Tier 1’. At 31 December 2004, the Group held
£638 million of Innovative Tier 1 capital, in the form of perpetual
securities, nil Upper Tier 2 and £921 million of Lower Tier 2 capital.
Following the implementation of the FGD, it is advantageous to the
Group from a regulatory capital standpoint to raise its long-term
debt in hybrid form and it is the Group’s policy to take advantage
of favourable market conditions as they arise to do so.

RIGHTS ISSUE BONUS ADJUSTMENT
Market price cum-rights (Tuesday 19 October 2004) (pence)
Rights Issue price (pence)

Number of shares pre Rights Issue (million)
Number of shares issued through Rights Issue (million)

A
B

C
D

Theoretical ex-rights price (pence) 

TERP = 

Bonus adjustment

(A x C) + (B x D)

C + D

TERP/A

422.00 
308.00 

2,023.29 
337.22 

405.71 

0.9614 

PRUDENTIAL PLC ANNUAL REPORT 2004   17

FINANCIAL REVIEW
CONTINUED

A WORLD OF
OPPORTUNITY

The FFA represents assets in the life fund which have not yet been
allocated either to policyholders or shareholders and which are 
not available to the Group as a whole other than as they emerge
through the statutory transfer of the shareholders’ share of the
surplus as it emerges from the fund over time. 

Asset and Liability Management
Prudential manages its assets and liabilities locally, in accordance
with local regulatory requirements and reflecting the differing
types of liabilities Prudential has in each business. As a result of the
diversity of products Prudential offers and the different regulatory
environments in which it operates, Prudential employs different
methods of asset/liability management on both an in-force and
new business basis. Stochastic modelling of assets and liabilities is
undertaken in the UK, the US and Asia to assess economic capital
requirements for different confidence intervals and time horizons.
In addition, reserve adequacy testing under a range of scenarios
and dynamic solvency analysis is carried out, including under certain
scenarios mandated by the US, the UK and Asian regulators.

Weighted Average Cost of Capital
Our commitment to our shareholders is to maximise the value 
of Prudential over time by delivering superior financial returns.
Prudential’s weighted average cost of capital (WACC) is 8.7 per cent,
which is based on the net core debt and shares outstanding at the
end of 2004, an equity market premium of three per cent and a
market Beta of 1.6. Prudential’s core debt at the end of 2004 is net
of the Rights Issue proceeds which have increased the proportion
of the Group’s capital funded by equity and therefore increased
the Group’s WACC.

RIGHTS ISSUE
The strength of Prudential’s businesses and positive developments
in a number of its markets represent an opportunity to enhance its
market position and generate improved returns for its shareholders.
A strong financial position at a Group level will provide increased
financial flexibility and allow Prudential to capitalise on these
opportunities as they arise. 

In response to these developments the Board took the decision 
in October 2004 to launch a 1 for 6 Rights Issue. 

The majority of the net proceeds of the Rights Issue (£1,021 million)
will be used to provide capital to support Prudential’s growth 
plans for the UK and to fund a potential opportunity to increase 
its ownership from 26 per cent to 49 per cent of its joint venture
life insurance business with ICICI in India. The remainder of the
proceeds will be used to ensure that Prudential meets the parent
company solvency test under the EU Financial Groups Directive
(FGD) that became effective from 1 January 2005. The proceeds 
of the Rights Issue have initially been invested centrally within the
Group in fixed interest securities.

SHAREHOLDERS’ FUNDS
On the achieved profits basis, which recognises the shareholders’
interest in long-term businesses, shareholders’ funds at
31 December 2004 were £8.6 billion, up £1.6 billion from
31 December 2003. 

Modified statutory basis (MSB) shareholders’ funds, which are not
affected by fluctuations in the value of investments in the Group’s
with-profits funds were £4.3 billion, an increase of £1.1 billion from
31 December 2003.

INTERNAL RATE OF RETURN OF INSURANCE OPERATIONS
United Kingdom and Europe
Prudential allocates shareholder capital to support new 
business growth across a wide range of products in the UK. 
The weighted average post-tax Internal Rate of Return (IRR) on 
the capital allocated to new business growth in the UK in 2004 
was 12 per cent. This reflected an IRR of 20 per cent for annuity
products, seven per cent for unit-linked bonds, three per cent 
for corporate pensions and one per cent for protection products.

By the financial year ending 2007, Prudential is targeting an IRR 
of 14 per cent on the capital required to support new business 
sold in that year in the UK, including individual product targets 
of 20 per cent for annuity products, eight per cent for unit-linked
bonds, 15 per cent for corporate pensions and 15 per cent for
protection products. 

United States
For Jackson National Life, the average IRR on new business was 
13 per cent which we believe to be above the returns being earned
currently in the US life insurance industry.

Asia
In Asia we have target IRRs on new business at a country level of
10 per cent over the country risk discount rate. Risk discount rates
vary from five per cent to 19 per cent depending upon the maturity
of the market. These target rates of return are average rates and
the marginal return on capital on a particular product could be
above or below the target. 

We have, however, achieved or exceeded the target in each of
Asia’s markets in 2004 except for Thailand and Japan. In Japan the
returns on capital are below our target, a result of restructuring and
withdrawing from some business lines in 2003. The restructured
business needs to build scale to achieve its target. In Thailand the
returns on capital are below our target as this operation is relatively
small. In aggregate, IRR on new business exceeded 20 per cent on
average risk discount rates for 2004 of 9.6 per cent.

CASH FLOW
The table on page 19 shows the Group holding company cash flow.
Prudential believes that this format gives a clearer presentation 
of the use of the Group’s resources than the FRS 1 statement
required by UK GAAP.

The Group received £521 million in cash remittances from business
units in 2004 (2003: £586 million) comprising the shareholders’
statutory life fund transfer of £208 million relating to earlier bonus
declarations, together with dividends and interest from subsidiaries
of £313 million. The shareholder transfer in 2005 representing
2004’s profit from the PAC with-profits fund, is expected to be
approximately £198 million.

Prudential UK paid a £100 million special dividend from the 
PAC shareholders’ funds in respect of profit arising from earlier
business disposals. A similar amount will also be distributed from
PAC shareholders’ funds in 2005. The level of scrip dividend take-
up in 2004 (for both the 2003 final and 2004 interim dividend) 
was greater than the corresponding take-up in 2003, in part due 
to the change in basis of the election offered to shareholders. After
dividends and interest paid, there was a net inflow of £173 million
(2003: £42 million). 

18 PRUDENTIAL PLC ANNUAL REPORT 2004 

During 2004, the Group invested £31 million in corporate activities
(2003: £58 million receipt, arising from disposal proceeds and
exceptional tax receipts). 

The Group invested £347 million during 2004 in its business 
units (2003: £173 million). Investment in the UK amounted to 
£189 million. This amount is expected to increase to around 
£250 million in 2005. Investment in Asia in 2004 of £158 million 
is expected to remain broadly the same in 2005. In 2006, based 
on current plans and expectations, Prudential expects Asia to be 
a net capital provider to the Group. 

Together with the proceeds from the Rights Issue of £1,021 million,
there was a total increase in cash of £850 million (2003: £4 million). 

SHAREHOLDERS’ BORROWINGS AND FINANCIAL
FLEXIBILITY
As a result of the holding company’s net funds inflow of £850 million
and exchange conversion gains of £49 million, net core borrowings
at 31 December 2004 were £1,236 million, compared with 
£2,135 million at 31 December 2003.

After adjusting for holding company cash and short-term investments
of £1,561 million, core structural borrowings of shareholder-
financed operations at the end of 2004 totalled £2,797 million,
compared with £2,567 million at the end of 2003. This increase
reflected the issue of US$250 million (£137 million at transaction

rate) Perpetual Subordinated Capital Securities and additional
short-term borrowings of £150 million, partially offset by exchange
conversion gains of £57 million. Core long-term loans at the end of
2004 included £1,762 million at fixed rates of interest with maturity
dates ranging from 2005 to perpetuity. £898 million of the core
borrowings were denominated in US dollars, to hedge partially the
currency exposure arising from the Group’s investment in Jackson
National Life (JNL).

Prudential has in place an unlimited global commercial paper
programme. At 31 December 2004 commercial paper of 
£517 million, US$761 million and ¤445 million had been 
issued under this programme. Prudential also has in place 
a £5,000 million medium-term note (MTN) programme. At 
31 December 2004 subordinated debt outstandings under 
this programme were £435 million and ¤520 million, and senior
debt outstandings were US$18 million. In addition the holding
company has access to £1,400 million committed revolving 
credit facilities, provided by 14 major international banks and a
£500 million committed securities lending liquidity facility. These
facilities have not been drawn on during the year. The commercial
paper programme, the MTN programme, the committed revolving
credit facilities and the committed securities lending liquidity
facility are available for general corporate purposes and to support
the liquidity needs of the parent company.

GROUP HOLDING COMPANY CASH FLOW

Cash remitted by business units:

UK life fund transfer*
UK other dividends (including special dividend)
JNL
Asia
M&G

Total cash remitted to Group

Net interest paid
Dividends paid
Scrip dividends and share options

Cash remittances after interest and dividends

Tax received
Corporate activities

Cash flow before investment in businesses

Capital invested in business units:

UK and Europe
JNL
Asia
Other

(Decrease) increase in cash before Rights Issue proceeds

Rights Issue proceeds

Increase in cash

*In respect of prior year bonus declarations.

2004
£m

208 
100 
62 
67 
84 

521 

(144)
(323)
119 

173 

34 
(31)

176 

(189)
0 
(158)
0 

(171)

1,021 

850 

2003
£m

286 
120 
48 
48 
84 

586 

(127)
(447)
30 

42 

77 
58 

177 

(23)
0 
(145)
(5)

4 

0 

4 

PRUDENTIAL PLC ANNUAL REPORT 2004   19

FINANCIAL REVIEW
CONTINUED

A WORLD OF
OPPORTUNITY

The Group is funded centrally, except for Egg, which is responsible
for its own financing. The Group’s core debt is managed to be
within a target level consistent with its current debt ratings. At
31 December 2004, the gearing ratio, on an achieved profits basis
including hybrid debt (net of cash and short-term investments) 
was 13 per cent compared with 23 per cent at 31 December 2003. 

Prudential plc enjoys strong debt ratings from both Standard &
Poor’s and Moody’s. Prudential long-term senior debt is rated AA–
(negative outlook) and A2 (stable outlook) from Standard & Poor’s
and Moody’s respectively, while short-term ratings are A1+ and P-1.

Based on the achieved profits basis operating profit from continuing
operations and interest payable on core structural borrowings,
interest cover was 8.3 times in 2004 compared with 6.6 times in
2003 (or 7.0 times based on restated achieved profit in 2003).

TREASURY POLICY
The Group operates a central treasury function, which has overall
responsibility for managing its capital funding programme as well
as its central cash and liquidity positions.

The aim of Prudential’s capital funding programme, which includes
the £5,000 million medium-term note programme together with
the unlimited commercial paper programme, is to maintain a strong
and flexible funding capacity.

In the UK and Asia, Prudential uses derivatives to reduce equity
risk, interest rate and currency exposures, and to facilitate efficient
investment management. In the US, Jackson National Life (JNL)
uses derivatives to reduce interest rate risk, to facilitate efficient
portfolio management and to match liabilities under equity-
indexed policies.

It is Prudential’s policy that all free-standing derivatives are used 
to hedge exposures or facilitate efficient portfolio management.
Amounts at risk are covered by cash or by corresponding assets. 

Due to the geographical diversity of Prudential’s businesses, it 
is subject to the risk of exchange rate fluctuations. Prudential’s
international operations in the US, Asia and Europe, which represent
a significant proportion of operating profit and shareholders’
funds, generally write policies and invest in assets denominated in
local currency. Although this practice limits the effect of exchange
rate fluctuations on local operating results, it can lead to significant
fluctuations in Prudential’s consolidated financial statements upon
conversion of results into pounds sterling. The currency exposure
relating to the conversion of reported earnings is not separately
managed, as it is not in the economic interests of the Group to 
do so. The impact of gains or losses on currency conversions 
is recorded as a component of shareholders’ funds within the
consolidated statement of total recognised gains and losses. 
The impact of exchange rate fluctuations in 2004 is discussed
elsewhere in this Financial Review.

FUND FOR FUTURE APPROPRIATIONS
During 2004, the Fund for Future Appropriations, which represents
the excess of assets over policyholder liabilities for the Group’s
with-profits funds on a statutory basis, grew to £16.7 billion from
£12.7 billion in 2003. This reflects an increase in the cumulative
retained earnings arising on with-profits business that have yet to
be allocated to policyholders or shareholders. The change in 2004
predominantly reflects the positive investment return earned by
the PAC with-profits fund as a result of investment gains in the UK
equity market.

20 PRUDENTIAL PLC ANNUAL REPORT 2004 

DEVELOPMENTS IN REGULATORY SOLVENCY
REQUIREMENTS
The Financial Groups Directive (FGD), which affects groups 
with significant cross-sector activities in insurance and
banking/investment services, came into force for Prudential 
from 1 January 2005. Prior to this, since 1 January 2001 Prudential
was required to meet the solvency requirements of the Insurance
Groups Directive (IGD), as implemented by the Financial Services
Authority (FSA). The FSA has implemented the FGD by applying
the sectoral rules of the largest sector, hence a group such as
Prudential is classified as an insurance-led conglomerate and is
required to focus on the capital adequacy requirements of the
IGD, the Fourth Life Directive and the Insurance Company
Accounts Directive.

The FGD requires a continuous parent company solvency 
test which requires the aggregating of surplus capital held in 
the regulated subsidiaries, from which group borrowings are
deducted, other than those subordinated debt issues which 
qualify as capital. The test is passed when this aggregate number 
is positive. A negative result at any point in time is a notifiable
breach of UK regulatory requirements. Additionally, the FSA 
has indicated that it will require public disclosure of the FGD
solvency position from 31 December 2005, for which the detailed
rules on disclosure have yet to be published. In practice, whether
Prudential is classified as a financial conglomerate or insurance
group, there is very little difference in application of the rules. This
is because the FSA has decided to make the test mandatory from
31 December 2006 to all insurance groups, and requires public
disclosure of the group solvency position from 31 December 2005.

Due to the geographically diverse nature of Prudential’s operations,
the application of these requirements to Prudential are complex. 
In particular, for many of our Asian operations, the assets, liabilities
and capital requirements have to be recalculated based on FSA
regulations as if the companies were directly subject to FSA
regulation. Our current estimate of our FGD position is that at the
end of 2004 we had a surplus of at least £800 million, excluding
goodwill but including the surplus regulatory capital of Egg.

The European Union is continuing to develop a new prudential
framework for insurance companies, ‘the Solvency II project’. 
The main aim of this framework is to ensure the financial stability 
of the insurance industry and protect policyholders through
establishing solvency requirements better matched to the true 
risks of the business. Like Basel 2, the new approach is expected 
to be based on the concept of three pillars – minimum capital
requirements, supervisory review of firms’ assessments of risk and
enhanced disclosure requirements. In particular, companies will be
encouraged to improve their risk management processes, including
making use of internal economic capital models to enable a better
understanding of the business. The emphasis on transparency and
comparability would help ensure a level playing field. 

Solvency II is being lead by the European Commission’s (EC)
Internal Market Director-General. The EC have directed the
Committee of European Insurance and Occupational Pensions
Supervisors (CEIOPS) to provide input on many technical aspects
of the framework. To this end, the EC and CEIOPS have jointly
issued Calls for Advice in order to incorporate broader feedback
from industry. 

The expected outcome of the CEIOPS working groups is a draft
directive for the EC. Final agreement on the terms of the new
Directive is not expected before 2007 followed by implementation
in 2009.

FINANCIAL STRENGTH OF INSURANCE OPERATIONS
United Kingdom
A common measure of financial strength in the United Kingdom
for long-term insurance business is the free asset ratio. The free
asset ratio is the ratio of assets less liabilities to liabilities, and is
expressed as a percentage of liabilities. On a comparable basis
with 2003, the free asset (or previous regulatory Form 9) ratio 
of the Prudential Assurance Company (PAC) long-term fund was
approximately 14.8 per cent at the end of 2004, compared with
10.5 per cent at 31 December 2003. 

The valuation has been prepared, in our opinion, on a conservative
basis in accordance with the current FSA valuation rules, and
without the use of implicit items. No allowance has been taken 
for the present value of future profits and the PAC long-term fund
has not entered into any financial reinsurance contracts. Certain
reinsurance treaties with a value of approximately £49 million,
which were transferred from Scottish Amicable Life when that
Company’s business transferred into the PAC long-term fund at the
end of 2002, were converted into a contingent loan during 2004. 

The fund is very strong with an inherited estate measured on an
essentially deterministic valuation basis of more than £6.5 billion
compared with approximately £6 billion at the end of 2003. On a
realistic basis, with liabilities recorded on a market consistent basis,
the free assets of the With-Profits Sub-Fund are valued at around
£5 billion before a deduction for the risk capital margin. Additional
information on the effects of the realistic basis on the PAC long-
term fund is shown on pages 103, 104 and 107.

The PAC long-term fund is rated AA+ (stable outlook) by Standard
& Poor’s and Aa1 (stable outlook) by Moody’s.

The table below shows the change in the investment mix of
Prudential’s main with-profits fund.

For the UK main with-profits fund 86 per cent of fixed income
securities are investment grade with 23 per cent rated AA or
above. For Prudential Annuities Limited 98 per cent of the fixed
income securities are investment grade with 46 per cent rated AA
or above. For Prudential Retirement Income Limited 98 per cent of
total assets are investment grade with 57 per cent rated AA or above.

With-profits contracts are long-term contracts with relatively 
low guaranteed amounts, the nature of which permits Prudential 
to invest primarily in equities and property. However, over the
period from 1999 to mid-2001 the fund reduced its exposure to
equities. There was also a reweighting within equities out of the

UK and into overseas equities. This change in asset mix reflected
Prudential’s view that equity valuations were high and that other
assets, particularly corporate bonds, were relatively attractive. 
The change within equities improved the fund’s diversification 
and reduced expected fund volatility. The change in asset mix in
recent years has had a substantial beneficial impact on investment
returns. The broad asset mix will continue to be reviewed as the
economic environment and market valuations change. 

The investment return on the Prudential main with-profits fund 
was 13.4 per cent in the year to 31 December 2004 compared with
the rise in the FTSE All Share (Total Return) Index of 12.8 per cent
over the same period. Over the last 10 years the with-profits 
fund has consistently generated positive fund returns with three,
five and 10 year compound returns of 6.7 per cent per annum, 
3.8 per cent per annum and 10.3 per cent per annum respectively.
These returns demonstrate the benefits of the fund’s strategic
asset allocation and long-term outperformance. During 2004 
there was no change to the strategic asset allocation of the fund.
There has been no significant reduction in the level of the fund’s
equity holdings during the year or subsequently.

United States
The capital adequacy position of Jackson National Life (JNL) remains
strong, with a strong risk-based capital ratio of 4.3 times the
National Association of Insurance Commissioners (NAIC) Company
Action Level Risk Based Capital. JNL’s financial strength is rated
AA by Standard & Poor’s (negative outlook) and A1 by Moody’s.

JNL’s invested asset mix on a US regulatory basis (including JNL of
New York but excluding policy loans and reverse repo leverage) in
the table below.

Asia
Prudential Corporation Asia maintains solvency margins in each 
of its operations so that these are at or above the local regulatory
requirements. Across the region, approximately 30 per cent of
non-linked funds are invested in equities. 

In the life operations with larger in-force books, both Singapore
and Malaysia have discrete life funds. As a result of good
investment returns in 2004, the free asset ratios of these funds
increased. The Hong Kong life operation is a branch of UK’s
Prudential Assurance Company Limited and its solvency is 
covered by that operation. Taiwan has Risk Based Capital
regulatory solvency margins and Prudential ensures sufficient
capital is retained in the business to cover these requirements.

INVESTMENT MIX OF THE UK MAIN WITH-PROFITS FUND

INVESTMENT MIX OF THE US

UK equities
International equities
Bonds
Property 
Cash and other asset classes

1999
%

58
14
13
11 
4

2003
%

33
15
31
17 
4

2004
%

33
15
29
18
5

Total

100 

100 

100

Bonds: 

Investment Grade Public
Investment Grade Private
Non Investment Grade Public 
Non Investment Grade Private 

Commercial Mortgages 
Private equities and real estate 
Equities, cash and other assets 

2002
%

2003
% 

2004
%

60
20
4 
3 
8
3
2 

58
19
5 
2 
10
4
2 

60
19
4
2
11
3
1

Total

100

100

100 

PRUDENTIAL PLC ANNUAL REPORT 2004   21

FINANCIAL REVIEW
CONTINUED

A WORLD OF
OPPORTUNITY

REDRESS OF MORTGAGE ENDOWMENT PRODUCTS
Prudential Assurance’s main long-term business with-profits fund
paid compensation of £16 million in 2004 in respect of mortgage
endowment product mis-selling claims and held provisions of 
£61 million at 31 December 2004 to cover further claims. These
provisions have no impact on policyholders’ asset shares. As a
result, policyholders’ bonuses and the shareholders’ share of 
these bonuses are unaffected, resulting in no impact on the
Group’s profit before tax. 

A provision of £7 million was held at 31 December 2004 by
shareholders’ funds to cover potential compensation in respect 
of mis-selling claims for Scottish Amicable mortgage endowment
products sold since the acquisition of Scottish Amicable in 1997. In
addition, a provision of £47 million was held at 31 December 2004
for the closed Scottish Amicable Insurance Fund (SAIF) in respect
of mortgage endowment products sold prior to acquisition. This
provision has no impact on shareholders. No further Scottish
Amicable mortgage endowment products were sold after April 2001.

INHERITED ESTATE
The long-term fund contains the amount that the Company
expects to pay out to meet its obligations to existing policyholders
and an additional amount used as working capital. The amount
payable over time to policyholders from the With-Profits Sub-Fund
is equal to the policyholders’ accumulated asset shares plus any
additional payments that may be required for smoothing or to
meet guarantees. The balance of the assets of the With-Profits
Sub-Fund is called the ‘inherited estate’ and represents the major
part of the working capital of Prudential’s long-term fund which
enables the Company to support with-profits business by:

■ providing the benefits associated with smoothing and guarantees;

■ providing investment flexibility for the fund’s assets;

■ meeting the regulatory capital requirements, which demonstrate

solvency; and

■ absorbing the costs of significant events, or fundamental 
changes in its long-term business without affecting bonus 
and investment policies.

The size of the inherited estate fluctuates from year to year
depending on the investment return and the extent to which 
it has been required to meet smoothing costs, guarantees and
other events. 

The Company believes that it would be beneficial if there were
greater clarity as to the status of the inherited estate and therefore
it has discussed with the Financial Services Authority (FSA) the
principles that would apply to any re-attribution of the inherited
estate. No conclusions have been reached. Furthermore, the
Company expects that the entire inherited estate will need to be
retained within the long-term fund for the foreseeable future to
provide working capital and so it has not considered any distribution
of the inherited estate to policyholders and shareholders. 

The costs associated with the mis-selling review of Prudential’s
with-profits personal pensions have been met from the inherited
estate. Accordingly, these costs have not been charged to the
asset shares used in the determination of policyholder bonus 
rates. Hence policyholders’ pay out values have been unaffected
by personal pension mis-selling.

Company gave an assurance that if this unlikely event were 
to occur, it would make available support to the fund from
shareholder resources for as long as the situation continued, 
to ensure that policyholders were not disadvantaged. 

The assurance was designed to protect both existing policyholders
at the date it was announced, and policyholders who subsequently
purchased policies while the pension mis-selling review was
continuing. This review was completed on 30 June 2002 and
consequently the assurance has not applied to new business
issued since 1 January 2004. New business in this context 
consists of new policies, new members to existing pension
schemes plus regular and single premium top-ups, transfers and
switches to existing arrangements. The assurance will continue 
to apply to any policy in force as at 31 December 2003, both for
premiums paid before 1 January 2004 and for subsequent regular
premiums (including future fixed, retail price index or salary
related increases and Department for Work and Pensions rebates). 

The maximum amount of capital support available under the 
terms of the assurance will reduce over time as claims are paid 
on the policies covered by it. 

The bonus and investment policy for each type of with-profits
policy is the same irrespective of whether the assurance applies.
Hence removal of the assurance for new business has had no
impact on policyholder returns and this is expected to continue 
for the foreseeable future. 

DEFINED BENEFIT PENSION SCHEMES
The Group operates three defined benefit schemes in the UK, of
which the principal scheme is the Prudential Staff Pension Scheme
(PSPS). The level of surplus or deficit of assets over liabilities for
defined benefit schemes is currently measured in three ways, namely
the triennial actuarial valuation, SSAP 24 and FRS 17 bases. 

Defined benefit schemes are generally required to be subject to
full actuarial valuation every three years to assess the appropriate
level of funding for schemes having regard to their commitments.
These valuations include assessments of the likely rate of return 
on the assets held within the separate trustee administered 
funds. PSPS was last actuarially valued as at 5 April 2002 and this
valuation demonstrated the Scheme to be 110 per cent funded,
with an excess of actuarially determined assets over liabilities of 
10 per cent, representing a fund surplus of £376 million. As a
result, no change in employers’ contributions from the current 
12.5 per cent of salaries was required. 

The employers’ contribution is required to be paid as a minimum 
in future years, irrespective of assets in the Scheme and, under 
the current Scheme rules, access to the surplus through refunds
from the Scheme is not available. Accordingly, the surplus is not
recognised as an asset in the Group’s financial statements that
would normally, subject to amortisation, be appropriate under 
the requirements of SSAP 24 which the Group continues to adopt
rather than FRS 17. The continued use of SSAP 24 is permitted
under the provisions of FRS 17 until 2005, at which point the
requirements of International Accounting Standards, in particular
IAS 19, will apply. 

In the meantime, companies are required to publish details of
pension scheme surpluses and deficits on the FRS 17 basis by 
way of disclosure.

In 1998, Prudential stated that deducting personal pension mis-
selling costs from the inherited estate of the With-Profits Sub-Fund
would not impact the Company’s bonus or investment policy. The

Under FRS 17 the basis of valuation differs markedly from the 
full triennial valuation and SSAP 24 bases. In particular, it would
require assets of the Scheme to be valued at their market value 

22 PRUDENTIAL PLC ANNUAL REPORT 2004 

at the year end, while pension liabilities would be required to be
discounted at a rate consistent with the current rate of return on a
high-quality corporate bond. As a result, the difference between
FRS 17 basis assets and liabilities can be volatile for value movements
in assets and a basis of setting inflation assumptions that is referenced
to market expectations implied within index-linked bonds. For those
schemes such as PSPS, which hold a significant proportion of their
assets in equity investments, the volatility can be particularly significant.

If FRS 17 had been fully implemented for 2004, it is estimated 
that a £10 million shareholder charge (after tax) in the profit and
loss account, and a shareholder charge of £6 million (after tax) 
in the statement of total recognised gains and losses would have
been reported. 

Surpluses and deficits on the Group’s defined benefit schemes 
are apportioned to the Prudential Assurance Company (PAC) 
life fund and shareholders’ funds depending on an estimation 
of the activity of the personnel involved. Such apportionment 
is necessary to properly reflect the economic interests in and
exposures to the schemes’ financial position. The aforementioned
volatility can be illustrated by considering the movements in 
the surplus and deficit over the last three years. For the PAC life
fund the estimated interest, net of tax, in the pension schemes’
FRS 17 basis financial position has changed from a surplus at 
31 December 2001 of £392 million to a deficit at 31 December 2002
of £380 million, a deficit at 31 December 2003 of £411 million and
a deficit at 31 December 2004 of £444 million. For the shareholders’
fund the estimated interest, net of tax in the pension schemes’ 
FRS 17 basis financial position, has changed from a surplus at 
31 December 2001 of £101 million to a deficit at 31 December
2002 of £85 million, a deficit at 31 December 2003 of £101 million,
and a deficit at 31 December 2004 of £109 million. The large
reduction in 2002 reflects the steep fall in equity markets in that
year. The modest changes in 2003 and 2004 reflect the negative
impact of increased inflation assumptions, that are implicit within
the yields on index-linked gilts, being offset by the positive value
movements in scheme assets arising from the strong recovery in
equity markets. 

RISK MANAGEMENT
A significant part of the Group’s business involves the acceptance
and management of risk. The Group’s risk management model
requires the primary responsibility for risk management at an
operational level to rest with business unit chief executives. 
The second line of defence of risk comprises oversight functions
reporting to the Group Chief Executive together with business 
unit risk functions and risk management committees. The third 
line of defence comprises independent assurance from Internal
Audit reporting to business unit and Group audit committees. 

The Group operates a comprehensive planning process. The 
Board receives regular reports on the performance of the Group
against plan with frequent financial projections. 

All the insurance operations of the Group prepare a financial
condition report which is reported on to the Board, who receive
regular reports from the Group Finance Director on the financial
position of the Group.

The Group’s risk management procedures are further described 
in the Corporate Governance Report. Further discussion on key
risk factors of the Group is included on pages 110 to 112.

PRODUCTS AND DRIVERS OF INSURANCE 
OPERATIONS’ PROFIT
United Kingdom and Europe 
In common with other UK long-term insurance companies,
Prudential’s products are structured as either with-profits (or
participating) products, or non-participating products including
annuities in payment and unit-linked products. Depending upon
the structure, the level of shareholders’ interest in the value of
policies and the related profit or loss varies.

With-profits policies are supported by a with-profits fund and can
be single premium (for example, Prudence Bond) or regular premium
(for example, certain corporate pension products). Prudential’s
primary with-profits fund is part of Prudential Assurance Company’s
(PAC) long-term fund. The return to shareholders on virtually all
with-profits products is in the form of a statutory transfer to PAC
shareholders’ funds which is analogous to a dividend from PAC’s
long-term fund and is dependent upon the bonuses credited 
or declared on policies in that year. Prudential’s with-profits
policyholders currently receive 90 per cent of the distribution from
the main with-profits fund as bonus additions to their policies and
shareholders receive 10 per cent as a statutory transfer.

The profits from almost all Prudential’s new non-participating
business written since 1 July 2004 accrue solely to shareholders.
Such business is written in the non-profit sub-fund within PAC’s
long-term fund, or in various shareholder-owned direct or indirect
subsidiaries, the most significant of which is Prudential Retirement
Income Limited (PRIL). There is a substantial volume of in-force
non-participating business in PAC’s with-profits fund and that
fund’s wholly-owned subsidiary Prudential Annuities Limited
(PAL); profits from this business accrue to the with-profits fund.
The vast majority of external non-profit annuity business is now
written in PRIL and, with effect from 1 July 2004, immediate
annuities arising from vesting deferred annuity policies were
reinsured to PRIL.

United States
Jackson National Life’s (JNL) principal retail savings products are
sold as single premium fixed, variable or equity-linked indexed
deferred annuities. 

Interest-sensitive fixed annuities are products which allow for 
tax-deferred accumulation of funds, with flexible payout options.
They are used for retirement planning and for providing income 
in retirement. The policyholder pays JNL a single premium, which
is credited to the policyholder’s account. Periodically, interest is
credited to the policyholder’s account and administrative charges
are deducted, as appropriate. JNL may reset the interest rate on
each policy anniversary, subject to a guaranteed minimum, in line
with state regulations. When the annuity matures, JNL either pays
the policyholder the amount in the policyholder account or begins
making payments to the policyholder in the form of an immediate
annuity product. This latter product is similar to a UK annuity 
in payment. Fixed annuity policies provide for early surrender
charges for the first seven to nine years of the policy. In addition,
the policy may be subject to a market value adjustment at the time
of early surrender. JNL’s profit on fixed annuities arise primarily
from the spread between the return it earns on investments 
and the interest credited to the policyholder’s account (net 
of any surrender charges or market value adjustment) less
management expenses. 

Equity-linked indexed annuities are deferred annuities that enable
policyholders to obtain a portion of an equity-linked return but
provide a guaranteed minimum return. JNL guarantees an annual

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minimum interest rate of three per cent, but actual earnings may
be higher and are based on a participation in an equity index over
its indexed option period. JNL’s profit arises from the difference
between a) the premiums received plus the associated investment
income and b) the combined cost of expenses (general expenses,
costs of purchasing fixed interest securities and options) and the
policyholder’s account value (which is subject to the minimum
guarantee). 

Variable annuities are tax advantaged deferred annuities where the
rate of return depends upon the performance of the underlying
portfolio, similar in principle to UK unit-linked products. They are
used for retirement planning and to provide income in retirement.
The policyholder’s premiums are held apart from other assets, 
in a separate account, which is analogous to a unit-linked fund.
The policyholder can allocate the premiums between a variety 
of variable sub-accounts with a choice of fund managers and/or 
to guaranteed fixed-rate options. The value of the portion of the
separate account allocated to variable sub-accounts fluctuates with
the underlying investment. Variable annuity policies provide for
early surrender charges. 

JNL offers a choice of guarantee benefit options within its variable
annuity product range which customers can elect and pay for.
These include the guaranteed minimum death benefit, which
guarantees on death the policyholder receives a minimum value
regardless of past market performance. These guaranteed death
benefits might be expressed as the return of original premium, 
the highest past anniversary value of the policy, or as the original
premium accumulated at a fixed rate of interest. In addition there
are two other types of guarantee, guaranteed minimum withdrawal
benefits (GMWB) and guaranteed minimum income benefits
(GMIB). GMWB provides a guaranteed return of the principal
invested by allowing for periodic withdrawals which are limited 
to a maximum percentage of the initial premium. GMIB provides
for a minimum level of benefits upon annuitisation regardless of
the value of the investments under the contract at the time of
annuitisation. This is fully reinsured.

JNL earns fee income on the underlying investment, earns profits
from the spread between what it earns on investments in fixed 
rate accounts and the interest credited, and fee income for certain
additional performance guarantees in the contract.

Asia
The life insurance products offered by Prudential Corporation Asia
include a range of with-profits (participating) and non-participating
term, whole life and endowment and unit-linked policies. Prudential
also offers health, disablement, critical illness and accident cover 
to supplement its core life products. 

Prudential’s business in Asia is focused on regular premium
products that provide both savings and protection benefits. 
In 2004, the new business achieved profit mix was 47 per cent
unit-linked, 26 per cent non-linked and 27 per cent Accident 
and Health (A&H) products. 

Unit-linked products combine savings with protection and the 
cash value of the policy depends on the value of the underlying
unitised funds. Participating products provide savings with
protection where the basic sum assured can be enhanced by a
profit share (or bonus) from the underlying fund as determined 
at the discretion of the insurer. Non-participating products offer
savings with protection where the benefits are guaranteed or
determined by a set of defined market related parameters. A&H
products provide mortality or morbidity benefits and include
health, disablement, critical illness and accident covers. A&H

24 PRUDENTIAL PLC ANNUAL REPORT 2004 

products are commonly offered as supplements to main life
policies but can also be sold separately. 

The profits from participating policies are shared between the
policyholder and insurer (typically in a 90:10 ratio) in the same 
way as with-profits business in the UK. Under unit-linked products
the profits that arise from managing the policy, its investments and
the insurance risk accrue entirely to shareholders, with investment
gains accruing to the policyholder within the underlying unitised
fund. The profits from non-participating products consist of any
surplus remaining after paying the defined policy benefits. All the
profits from A&H products accrue to shareholders.

Unit-linked products tend to have higher profits on the achieved
profits basis of reporting than traditional non-linked products as
expenses and charges are better matched and solvency capital
requirements are lower. At the end of 2004 Prudential Corporation
Asia offered unit-linked products in 10 of the 12 countries in Asia
in which it operates.

In addition to the life products described above, Prudential offers
mutual fund investment products in India, Taiwan, Japan, Singapore,
Malaysia, Hong Kong and Korea, allowing customers to participate
in debt, equity and money market investments. The Company
earns a fee based on assets under management.

ACCOUNTING POLICIES AND DEVELOPMENT
UK GAAP
There have been no changes in accounting policies for the
preparation of the 2004 UK GAAP results with the exception 
of UITF Abstract 38 ‘Accounting for ESOP Trusts’. Under UITF
Abstract 38 the cost of acquiring shares held in trusts for employee
incentive plans is required to be presented as a deduction from
shareholders’ funds. The effect of the change in policy is to reduce
shareholders’ funds at 1 January 2004 from the previously published
31 December 2003 level by £38 million. The impact on the profit
and loss account is immaterial.

The Accounting Standards Board (ASB) published FRS 27 
‘Life Assurance’ in December 2004. The implementation of 
FRS 27 is governed by a Memorandum of Understanding (MoU)
agreed between the UK’s leading life assurance companies, the
Association of British Insurers and the ASB. Under the terms of 
the MoU, certain unaudited narrative and numerical disclosures
are required to be published in the companies’ annual reports.

As the amount of information required to be published is
considerable, it is reported in a separate section of the Financial
Review on pages 100 to 109.

International Financial Reporting Standards
Background
The European Union (EU) requires that all listed European groups
prepare their 2005 financial statements in accordance with EU
approved International Financial Reporting Standards (IFRS). The
IFRS basis of reporting will replace the current modified statutory
basis (MSB) of reporting. In common with other major groups,
Prudential has a well-developed programme to implement the
necessary changes. 

The Group will report interim 2005 IFRS basis results in July 2005.
Aside from the fact that JNL’s hedging strategy is brought more
into focus than under UK GAAP (see below), the IFRS changes 
of themselves are not material to an understanding of the Group’s
financial position. However, we recognise that the market will need
time to become familiar with the changes and their impact on the
presentation of the financial statements, so it is our intention to
publish comparative IFRS basis results on 2 June 2005.

IASB and EU developments on technical requirements
The International Accounting Standards Board (IASB) has now, 
with some exceptions, completed its deliberations, and fully issued
all of the standards to constitute the stable platform for 2005
reporting. New standards issued from 1 April 2001 are called IFRSs
whilst those issued prior to this date (including those amended
subsequently under the IASB’s improvement project) are referred
to as International Accounting Standards (IASs). 

Substantially all of these standards have been subjected to a
process of review under EU auspices, recommended for approval
by the EU’s Accounting Regulatory Committee (ARC), and then
formally approved. 

The IASB is continuing to consider the restrictions that should
apply under IAS 39 (on financial instruments) to companies’ 
ability to record the fair value movements on assets and liabilities
to the profit and loss account. The IASB’s continued consideration
of these issues reflects concern expressed by some European
institutions at the current version of the standard. 

Application of IFRS to Prudential
The description that follows of the expected impact on the results
of the Prudential Group reflects the version of IAS 39 in place at
the date of signing of the annual report and the expected version
of IAS 19 on employee benefits, which incorporates pension costs.
In addition, due to the recent changes made by the IASB, the latest
version of IAS 19 which permits actuarial gains and losses to be
accounted for directly within equity, has yet to be approved by 
the ARC. In the event that the IASB subsequently makes further
changes to these or other accounting standards, or the ARC does
not approve them, the descriptions below of the expected effect
on the results may require revision. 

Expected impact of application of IFRS basis reporting
Insurance operations
Insurance contract accounting:
Under IFRS 4 ‘Insurance Contracts’ for those contracts 
with significant insurance risk and those with discretionary
participating features (such as conventional and unitised with-
profits contracts), UK GAAP will continue to apply until the IASB
introduces a comprehensive (Phase 2) standard for insurance
contracts. Under IFRS 4, we estimate that about 85 per cent of 
the Group’s insurance contracts are classified in this category. 

It should be noted however that, by the UK insurance industry’s
adoption of the requirements of FRS 27, UK GAAP for with-profits
contracts of UK life funds will also alter to reflect the FSA realistic
reporting regime. The change essentially alters the basis of
providing for future bonuses on, and valuing guarantee features of,
with-profits contracts. In turn this affects the residual amount that
has yet to be allocated between policyholders and shareholders
(the Fund for Future Appropriations). The estimated impact on 
the 2004 year end position is shown on pages 103 and 104. Profit
recognition for this business on the UK GAAP and IFRS bases will
though continue to reflect the Company’s 10 per cent interest in
the actuarially determined surplus for distribution. 

Contracts where UK GAAP will no longer apply for 2005 IFRS 
basis reporting are those contracts which do not contain significant
insurance risk. The only area where Prudential’s contracts are
potentially affected by the measurement changes required under
IFRS to any degree of significance is those unit-linked contracts in
the UK that will be required to be valued as investment contracts
under IAS 39. Given the weighting within the UKIO book of
in-force contracts and 2004 product sales mix the impact of the
IFRS changes for 2004 in this area is though likely to be modest.

It should be emphasised that the IFRS changes to profit
recognition for these contracts are merely of timing. Cash flow 
in any particular period from these contracts, as they mature and
regulatory basis surpluses emerge, will of course be unaffected, 
as is the aggregate profit for the contracts over their life.

For UK unit-linked contracts to be accounted for under IAS 39 the
main effects will be for the elimination of certain actuarial liabilities,
restriction on the deferral of acquisition costs to incremental costs,
principally external commission, and the amortisation profile of
deferred acquisition costs and front end fees.

The impact of the changes on the result in any given period
depends upon the level of deferred acquisition costs under
previous (UK GAAP) and revised (IFRS) basis. In general under
IFRS, one would expect that with a growing book of unit-linked
business, emergence of profit will be delayed.

Guaranteed Investment Contracts (GICs) of Jackson National 
Life, and a very small number of contracts in the Group’s Asian
operations are also subject to potential measurement change
under IAS 39. The current measurement approach for GICs is
though almost the same as the amortised cost approach being
applied under IFRS. The potential changes to the Asian contracts
are immaterial in their financial effect.

On presentational effects, under IAS 39, premiums and claims 
on these UK unit-linked contracts, GICs and minor Asian contracts
will be recorded as movements on contract liabilities in the 
balance sheet. Although profit does not alter for this change, the
presentation in the Group’s income statement is affected so that
premium income and the charge for claims and surrenders are
reduced. In this regard the change is similar conceptually to that
required under deposit accounting as applied under US GAAP. 

It should be noted, for the avoidance of confusion, that IFRS 4 rules
are very different from those under US GAAP as to the category 
of policies that are classified as ‘investment contracts’. Most of the
Group’s contracts that would be classified as investment contracts
under US GAAP, will continue to be accounted for under IFRS 
as either insurance contracts, or investment contracts with
discretionary participating features with the facility to continue to
account under IFRS on UK GAAP (the MSB method of reporting).

Unallocated surplus:
Notwithstanding the fact that the IFRS basis of reporting in 
2005 will incorporate the FSA’s realistic basis of provisioning 
for UK with-profits funds, IFRS 4 permits unallocated surplus, 
that is the IFRS equivalent of the Fund for Future Appropriations,
to continue to be accounted for as a liability in the balance sheet. 
It is the Group’s intention to continue to account for unallocated
surplus on this basis. 

Investment valuation and derivative accounting:
Under IAS 39, except for loans and receivables, and unless
designated under the very restrictive held to maturity classification on
an asset by asset basis, most financial assets, including derivatives,
are carried in the balance sheet at fair value. To this extent IAS 39
is in many areas similar to the requirements of the US GAAP
standards FAS 115 and FAS 133 and at a practical level, is consistent
with the basis of valuation applied under UK GAAP for the vast
majority of financial assets of the Group’s UK and Asian operations. 

On application of IAS 39, movements in the fair value of
investments are recorded in either the profit and loss account or
directly to shareholder reserves in the balance sheet, depending
upon the designation and the impact of hedge accounting rules.
Derivative instruments are generally also carried at fair value with

PRUDENTIAL PLC ANNUAL REPORT 2004   25

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movements in value being recorded in the profit and loss account.
Hedge accounting, whereby value movements on derivatives 
and hedged items are recorded together in the performance
statements, is permissible only if certain hedge effectiveness
criteria are met. 

The changes from UK GAAP treatment arising from these
requirements is expected to be concentrated on the accounting 
for the investments and derivatives of Jackson National Life (JNL).
Currently, under UK GAAP the fixed income securities of JNL are,
unless impaired, accounted for at amortised cost with derivatives
similarly treated. In applying IFRS the Group has decided to account
for JNL’s fixed income securities on an ‘available for sale’ (AFS)
basis whereby the fixed income securities are accounted for at 
fair value with movements in that fair value being recorded in
shareholders reserves rather than the income statement. In this
respect the treatment is as applied by many US insurers under 
US GAAP. Value movements for JNL’s derivatives will however 
be booked in the income statement as required by IAS 39.

For derivative instruments of JNL, we have carefully considered 
at length whether it is appropriate to undertake the necessary
operational changes to enable hedge accounting so as to achieve
matching of value movements in hedging instruments and hedged
items in the performance statements. In reaching our decisions a
number of factors were particularly relevant. These are:

We intend under IFRS to continue to analyse the total pre
shareholder tax results between an operating profit based on
longer-term investment returns, short-term fluctuations in
investment returns, and exceptional items. Movements in the
value of JNL’s derivative book will be included within short-term
fluctuations in investment returns.

Banking operations
The introduction of IFRS will not significantly affect Egg’s
underlying business or the cash flows. However, it does represent
a significant change to its accounting and reporting. Wholesale
assets will be classified as AFS and held at fair value with
unrealised gains and losses reflected in equity rather than the
income statement. Liabilities will be measured at amortised cost
with no effect compared to UK GAAP except where set-up fees
had been previously expensed but will under IFRS, be capitalised
and amortised. 

Derivatives will be the only products for which changes in fair
value will affect the result for the year. However, for interest rate
swaps that economically hedge fixed rate personal loans, by
matching them against the variable rate savings book, Egg will
apply macro cash flow hedge accounting under IAS 39. Changes 
in the fair value of these hedges will be recorded direct to equity 
in the balance sheet and not the income statement (except where
hedging is ineffective).

IAS 39 hedging criteria has been designed primarily in the context
of hedging and hedged instruments that are assessable as
financial instruments that are either stand-alone or separable from
host contracts, rather than, for example, duration characteristics
of insurance contracts;

The impact of other IFRS changes to the accounting for retail
products such as adjustments for effective interest rate calculations,
dormant accounts, and bad debts is dependent on a range of factors
but, based on current indications, is expected to be relatively
neutral overall. 

the high hurdle levels under IAS 39 of ensuring hedge
effectiveness at the level of individual hedge transactions for
specific transactions;

the difficulties in applying the macro hedge provisions under 
IAS 39 (which are more suited to banking arrangements) to 
JNL’s derivative book;

the complexity of asset and liability matching of US life insurers
such as those with JNL’s product range; and finally

■ whether it is possible or desirable, without an unacceptable 
level of costs and restraint on commercial activity, to achieve 
the accounting hedge effectiveness required under IAS 39. 

In this regard, the issues surrounding IAS 39 application are very
similar to those considered by other US life insurers when FAS 133
was first applied for US GAAP reporting. Taking account of these
considerations, we have decided that, except for certain minor
categories of derivatives, it is not sensible to seek to achieve hedge
accounting under IAS 39 by completely reconfiguring the structure
of JNL’s derivative book. As a result of this decision the total profit
and loss account results will be more volatile as the movements 
in value of JNL’s derivatives will be reflected within it. This is
despite the fact that JNL’s derivative activity achieves a high 
level of economic hedge effectiveness. It is recognised that as an
accompaniment to future IFRS basis results announcements the
Group will need to demonstrate this economic hedge effectiveness. 

Other IFRS changes 
Two other areas will involve significant change on the adoption of
IFRS, namely goodwill and pension cost accounting. For goodwill,
subject to regular impairment testing, amortisation charges will 
no longer be necessary. For pension cost accounting, the latest
version of IAS 19 is similar to the requirements of FRS 17. Details of
the FRS 17 effect are shown in note 17 to the financial statements.

Reported shareholders’ funds will also be affected by the requirement
under IFRS not to accrue dividend declarations made after the
reporting period date. 

There are many other changes arising from IFRS adoption but
these are not expected to be material to an understanding of the
Group’s financial position. The main other changes that affect the
Group’s income statement and balance sheet are in respect of:

■ stock based compensation. However, it should be noted that, 
in relative terms to some companies, the size of share based
emoluments for Prudential is low;

■ property, which is mostly held by the PAC with-profits fund;

■ consolidation of investment funds and venture fund investments
of the PAC with-profits fund. IFRS has different criteria for when
consolidation is required;

■ grossing up adjustments for carrying values of derivative assets

and liabilities; and

■ deferred tax effects of these and the other IFRS adjustments

described above.

26 PRUDENTIAL PLC ANNUAL REPORT 2004 

■
■
■
■
The main impact of the property, consolidation and grossing 
up changes is almost wholly confined to altering the line by line
consolidation rather than shareholder results. The line items
affected include carrying values of certain properties and related
finance lease obligations, category of investment classification 
for newly consolidated investment funds, and goodwill and non-
recourse borrowings on the face of the balance sheet for newly
consolidated venture fund investments.

Transition arrangements on first time adoption of IFRS
Timetable
Under UK Listing Authority requirements, the Group will be
obliged to publish IFRS basis results for the first time for interim
2005 reporting. The Group intends publishing comparative IFRS
basis results for 2004 on 2 June 2005. 

Adoption date
We expect that the first time adoption date for conversion to 
IFRS will be 1 January 2004. However, as the Group is also listed 
in the US, we also have to comply with the requirements of the
Securities Exchange Commission (SEC). These requirements have
yet to be finalised but we anticipate that the SEC will confirm that
comparative results will be required for only one rather than the
usual two years. Should this not be the case, the adoption date 
will be 1 January 2003. The main practical effect of this uncertainty
on IFRS financial statements is as to the start point for the
discontinuance of amortisation of goodwill.

Basis of adoption of IAS 32, IAS 39 and IFRS 4
It is the Group’s intention to formally adopt IAS 32 (on disclosures
on financial instruments), IAS 39 and IFRS 4, as permitted under
IFRS, prospectively from 1 January 2005. The results for the half
year 2005 will include a cumulative transitional adjustment for the
impact on shareholders’ funds for the adoption of these standards.
The most significant element of the adjustment will be for the mark
to market value of JNL’s fixed income securities and derivative book.

The comparative basis results to be published in June 2005 will 
be accompanied by pro forma basis information on a basis that
incorporates the effects of IAS 39 and IFRS 4 on the results of the
Group’s insurance operations. This is so as to act as a guide to the
market of the scale of the changes to the 2004 results consistent
with the accounting policies to be applied for 2005.

However, in common with many other banks, 2004 results on 
an IAS 39 measurement basis will not be provided for Egg. This 
is because the lack of availability of hedge accounting for 2004
under IAS 39 makes results on this basis unrepresentative of the
basis going forward, where as described above, macro hedge
accounting will be applied. 

The use of a pro forma-based approach to comparative results
reflects the mixed nature of the Group’s activities and the approach
taken to hedging for the different operations.

Achieved Profits Basis Reporting
Prudential’s results are prepared on two bases of accounting, the
supplementary achieved profits basis and the modified statutory
basis (MSB) prepared under the Companies Act. Over the life of
any given product, the total profit recognised will be the same
under either the MSB or the achieved profits basis. However, the
two methods recognise the emergence of that profit differently,
with profit emerging earlier under the achieved profits basis than

under MSB. This section explains how the two bases operate and
why they are used.

Prudential’s primary financial statements are prepared in
accordance with the MSB of reporting of long-term business, 
in full compliance with the revised Statement of Recommended
Practice issued by the Association of British Insurers (ABI) in
November 2003. In broad terms, MSB profit for long-term business
reflects the aggregate of statutory transfers from with-profits funds
and profit on a traditional deferral and matching approach for other
long-term business.

However, the products sold by the life insurance industry are 
by their nature long term, as it commits to service the products 
for many years into the future. In many cases policies require
customers to continue to pay further premiums in the future. 
The profit on these insurance sales is generated over a significant
number of years and MSB profit does not, in Prudential’s opinion,
properly reflect the inherent value of these future profit streams.

Therefore, since 1997 Prudential and other major UK-quoted
financial groups have adopted the achieved profits basis as a
supplementary accounting measure in order to give a better
reflection of the value attaching to long-term insurance business.
Achieved profits basis financial statements are prepared under
guidance issued by the ABI in December 2001. 

The achieved profits method not only provides a good indicator of
the value being added by today’s management in a given accounting
period but it also demonstrates whether shareholder capital is being
deployed to best effect. Indeed insurance companies in many
countries use comparable bases of accounting for management
purposes. Prudential believes that the achieved profits basis
provides useful information for shareholders. In contrast, for many
types of contract, the MSB result does not reflect the long-term
benefit that will arise in the future from current management
initiatives and capital expenditure in the year under review, as it
focuses instead on the amounts accruing to shareholders in the
current year only from business already in force.

The achieved profits basis is a value based method of reporting 
in that it reflects the change in value of the business over the
accounting period. This value is called the shareholders’ funds 
on an achieved profits basis which, at a given point in time, is 
the value of future cash flows expected to arise from the current
book of long-term insurance business plus the net worth of the
Company. In determining these expected cash earnings, Prudential
makes full allowance for the risks attached to their emergence and
associated cost of capital and takes into account recent experience
in assessing likely future persistency, mortality and expenses.
Economic assumptions as to future investment returns and inflation
are based on market data. 

The change in value is typically analysed as shown in the achieved
profits basis shareholders’ funds chart into the following components:
the value added from new business sold during the year; the
change in value from existing business already in place at the 
start of the year; short-term fluctuations in investment returns and
economic assumption changes; other items (for example, profit
from other Group operations, tax, foreign exchange, exceptional
items); and dividends.

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ACHIEVED PROFITS BASIS SHAREHOLDERS’ FUNDS 
Movement over five years

£m
15,000

12,000

9,000

6,000

3,000

0

A

B

C

D

E

F

G

A  Closing 1999 achieved profits basis shareholders’ funds
B  New business achieved profit
C  In-force achieved profit
D  Other
E  Short-term fluctuation in investment return and change in economic assumptions
F  Dividends paid out to shareholders
G  Closing 2004 achieved profits basis shareholders’ funds

The value added from new business (being the present value 
of the future cash flows arising from new business written in the
year) is a key metric used in the management of the business. 
The change in value of business in force at the start of the year
demonstrates how the existing book is being managed. Together
they provide management and shareholders with valuable
information about the underlying development of the business 
and the success or otherwise of management actions.

ACHIEVED PROFITS BASIS METHODOLOGY

Internal 
reporting

Set 
assumptions

Project 
cash flows

Net present 
value

Analysis 
of change

External 
reporting

As indicated above, achieved profits basis results are prepared by
first of all making assumptions about all relevant factors including

levels of future investment return, expenses, surrender levels and
mortality. These best estimate assumptions are used to project
future cash flows. The present value of the future cash flows is
then calculated using a discount rate which reflects both the time
value of money and the risks associated with the cash flows. The
risk discount rate is determined using the actual yield on long-term
government bonds plus a risk margin. The projected future cash
flows are prepared on a single set of assumptions specific to each
business unit and the actual outcome may be different from that
projected. Where the actual outcome is different, this will be
reflected in the experience variances for that year. 

The total profit that emerges over the lifetime of an individual
contract as calculated using the achieved profits basis is the 
same as that calculated under the modified statutory basis.
However, since the achieved profits basis reflects discounted
future cash flows under this methodology the profit emergence is
advanced, thus more closely aligning the timing of the recognition
of benefits with the efforts and risks of current management
actions, particularly with regard to business sold during the year. 

The assumptions used for the achieved profits basis of 
accounting are set out on page 116 in the notes that accompany
the supplementary achieved profits basis accounts. An indication
of the sensitivity of the results to changes in the key assumptions
of interest rate and investment return is provided on page 124.

The achieved profits basis can be illustrated by considering 
a theoretical individual contract. Using assumptions for the 
drivers of future income and expenditure (including levels 
of future investment return, expenses, surrender levels and
mortality) a profile of future cash flows can be estimated. These
cash flows are then discounted back to the point of sale to give 
a new business profit. 

The achieved profits basis profit emerging in each subsequent
accounting period will comprise the unwinding of the discount
(which arises from discounting future cash flows for one fewer
period) and the profit or loss arising from any difference between
the actual cash flow and the cash flow which had been assumed 
in the accounting period under review, together with the effect of
any changes of assumption where the directors believe a revision
is required to the original estimates of future experience.

Set out on the following page is an illustrative profit profile for a
typical with-profits product. The pattern of actual profit emergence
will vary by product. 

28 PRUDENTIAL PLC ANNUAL REPORT 2004 

ILLUSTRATION
MODIFIED STATUTORY BASIS AND ACHIEVED PROFITS 
BASIS PROFIT PROFILES FOR A TYPICAL WITH-PROFITS 
PRODUCT

1

2

3

4

Modified statutory basis
Achieved profits basis

5
6
years

7

8

9

10

The different timing of profit recognition under the two bases 
is demonstrated in the next chart, which shows the cumulative
level of profit recognition for the yearly profit shown in the
previous chart. It illustrates that under the achieved profits 
basis profit emerges earlier, but the eventual total profit is the 
same under both bases. 

ILLUSTRATION
MODIFIED STATUTORY BASIS AND ACHIEVED PROFITS 
BASIS CUMULATIVE PROFIT PROFILES FOR A TYPICAL 
WITH-PROFITS PRODUCT

units of profit
1,600
1,400
1,200
1,000
800
600
400
200
0

% of profit
100
90
80
70
60
50
40
30
20
10
0

10

1

2

3

4

6
5
years

7

8

9

Cumulative modified statutory basis
Cumulative achieved profits basis

European Embedded Value Reporting
In May 2004 the CFO Forum, representing the Chief Financial
Officers of 19 European insurers, published the European
Embedded Value (EEV) Principles which are designed to improve
the transparency and consistency of embedded value reporting.
Member companies, of which Prudential is one, agreed to 
adopt the Principles for supplementary reporting no later than 
the financial year end commencing 1 January 2005. Prudential 
will fully adopt the Principles for the first time in respect of full 
year 2005 results.

For Prudential, EEV reporting represents an evolution from 
the current achieved profits basis used for supplementary
reporting and we welcome the improved clarity and consistency 
of information that it will provide to investors. We reiterate our
view that embedded value information provides investors with 
a more realistic reflection of the current performance of life
insurance business. In summary, the principal changes from
current achieved profits reporting are in respect of three areas:

inclusion of an explicit allowance for the impact of options and
guarantees. This will typically require stochastic calculations,
under which a large number of simulations are performed that
provide a representation of the future behaviour of financial markets;

■ more active allowance for the combined impact of risk profile,

encumbered capital and explicit valuation of options and guarantees
in the selection of discount rates. This will ensure that the risks to
the emergence of shareholder cash flows are properly accounted
for; and

■ enhanced disclosure that will enable informed investors to more
fully understand the key risks within the business together with
management’s approach to them, and the basis of preparation 
of results.

In other respects we expect the EEV basis of reporting to be similar
to the achieved profits basis.

Philip Broadley
GROUP FINANCE DIRECTOR

PRUDENTIAL PLC ANNUAL REPORT 2004   29

■
CORPORATE
RESPONSIBILITY
REVIEW

A WORLD OF
OPPORTUNITY

ACTING RESPONSIBLY BUILDS TRUST
Success in the long term depends not just on our financial results,
but also on how we behave. We, like other UK insurers, are
increasingly being asked to disclose our views on and response to
a range of social, environmental and ethical issues. Globalisation,
for example, is a trend that no international business can afford 
to ignore, offering opportunities for growth and efficiency. But 
the choices we make as a company affect people, including our
customers and employees around the world. 

Our focus on acting responsibly and with integrity is not new. It is 
a philosophy that we have striven to incorporate within the way 
we work throughout our history. Responsible corporate behaviour
is essential in maintaining successful relationships with, among
others, our customers, our people and the communities around
our business. Understanding our stakeholders’ needs today can
also help us innovate in a way that creates both commercial and
social future value. 

MANAGEMENT AND POLICY
ABI Guidelines
The Association of British Insurers (ABI) has set out guidelines 
for companies to report on how they incorporate corporate
responsibility issues into the management of business. We seek 
to follow the guidelines. 

Prudential operates a Group Governance Framework which is
underpinned by a Group Governance Manual and associated
processes. This encompasses all key policies and procedures,
responsibility for which is allocated to named contacts within
Group Head Office. These include our Group Code of Business
Conduct, our Corporate Responsibility Policy and our Health and
Safety Policy. Responsibility for compliance with these policies
within the business units rests with each business unit’s management.

Prudential’s Group Finance Director, Philip Broadley, has responsibility
on the Board for social, environmental and ethical risk management
and the Board discusses Prudential’s performance on this at least
once a year. The Board also reviews and approves our corporate
responsibility report and strategy. 

The Corporate Responsibility Policy Group (CRPG) is a specialist
Groupwide committee reporting to the Group Finance Director and
is responsible for making recommendations on business conduct
and social and environmental policy. The CRPG submits a report on
corporate responsibility activity across the business to the Board.

Our Corporate Responsibility (CR) unit also defines strategy, provides
training on, co-ordinates and profiles our approach to social,
environmental and ethical issues and works closely with individual
business units to advise on and guide the development of CR activity.

We are investigating how to incorporate CR issues into an external
assurance programme on which we will report during 2005.

INITIATIVES
Promoting Healthy Lifestyles 
PruHealth, our private medical insurance joint venture that
provides financial incentives for people to lead healthier lifestyles,
was launched in 2004 in the UK. The more effort people make to
improve their general levels of fitness, control their weight, stop
smoking and maintain sensible levels of alcohol intake, the lower
their premiums will be. The PruHealth model is based on similar
schemes which have been established in South Africa and, more
recently, in the US. In all these markets, there have been significant
changes in people’s attitude and behaviour. For example, in Illinois,
79 per cent of policyholders took up a new fitness programme 
or changed their eating plan within 12 months of becoming a
policyholder; this compares with a 32 per cent average among 
all policyholders. 

Improving Financial Capability 
Given the increasing variety and complexity of financial products,
there is an urgent need to provide financial education and we play
an active role around the world in addressing this issue. Four years
into our financial education programme, we are seeing significant
progress. In the UK, via partnerships with charities such as Citizens
Advice, thousands of adults and children are now benefiting. 
Last year, we extended our work to China. Already, about 1,000
women in 211 State Owned Enterprises in Beijing have graduated
from Prudential Corporation Asia’s new Invest In Your Future
programme. This draws on the skills of our female colleagues 
who understand the issues currently facing women in China. 
The programme has proved both popular and successful and 
we now intend to extend the initiative to elsewhere in China 
and into Vietnam. 

Investing in our Communities 
In 2004 we invested £4.5 million in a wide range of projects
around our business, supporting, for example, educational, 
welfare and environmental initiatives. This total includes the
significant contribution made by many of our people around 
the Group through volunteering, often linked with professional
skills development. It also includes direct donations to charitable
organisations of £2.7 million. A detailed breakdown of Prudential’s
investment in the community and our policy on not donating to
political parties can be viewed on page 54. 

In the wake of Asia’s tsunami tragedy, we established the
Prudential Caring Fund in late December 2004. Prudential staff and
Company matching has amassed a total of £800,000. The funds
will be channelled into four hard-hit countries where we have a
presence: Indonesia, India, Malaysia and Thailand. Prudential
Corporation Asia is working with aid agencies to determine how
best to allocate these funds, to ensure they have the maximum
impact. In particular, we are focusing our support on children,
some of the most vulnerable victims of the tragedy. 

30 PRUDENTIAL PLC ANNUAL REPORT 2004 

Maintaining Universal Standards
In 2003, Prudential UK opened an offshore call centre and 
back office processing unit in Mumbai, India. Prudential 
Process Management Services is a wholly-owned subsidiary 
of Prudential plc and employs around 1,000 people. The Mumbai
operation has enabled Prudential’s UK business to significantly
reduce its operating costs whilst improving its customers’
experience, for example, through the replacement of telephone
computerised interactive voice technology with an immediate
connection to a well trained member of staff. The work
environment, training and technology standards are the same 
as those offered in the UK and, for the second year running,
Prudential UK, including its Mumbai centre, was accredited 
as an Investor in People. 

Socially Responsible Investment
During 2004, Prudential plc along with 143 institutional investors
pledged its support to the Carbon Disclosure Project. This aims to
encourage the disclosure of greenhouse gas emissions and to
facilitate its integration into general investment analysis.

M&G’s approach to socially responsible investment (SRI) is set 
out in the booklet Issues Arising from Share Ownership, available
at www.prudential.co.uk/cr SRI has mostly focused on equity
markets, with the property investment community slower to
address the issue of sustainability. However, with more than 
£14.8 billion of funds under management Prudential Property
Investment Managers Limited, a subsidiary of M&G, is the UK’s
largest commercial property investment manager and accounts 
for approximately 80 per cent of Prudential’s direct environmental
impact in the UK. As a leading participant in the Institutional
Investor’s Group on Climate Change, we are creating awareness 
of the implications of climate change for property investment and
how the industry should address this.

Employee Work Life Balance 
One means of attracting and retaining talented, motivated and
committed people is to help them achieve an appropriate work 
life balance. Jackson National Life provides a subsidised child
development centre for the children of employees. A unique
aspect of the centre is that the subsidy is based on family income,
with a greater discount for those on lower incomes. The centre
was officially accredited by the National Association for the
Education of Young Children in 2004. 

Further information about our approach to equal opportunities 
and employee involvement can be found on pages 53 and 54. 

A detailed report on our performance is given in our on-line CR
report at www.prudential.co.uk/cr and a hard copy of this is also
available from our Corporate Responsibility unit. 

PRUDENTIAL PLC ANNUAL REPORT 2004   31

BOARD OF DIRECTORS

CHAIRMAN
CHAIRMAN

EXECUTIVE DIRECTORS
EXECUTIVE DIRECTORS

1

2

4

6

3

5

7

1. SIR DAVID CLEMENTI MA FCA MBA
Chairman. Aged 56. 
Chairman since December 2002. In July 2003 
he was appointed by the Secretary of State for
Constitutional Affairs to carry out a review of 
the regulation of legal services in England and
Wales, which was completed in December
2004. In February 2003 he joined the Financial
Reporting Council. He is also a non-executive
director of Rio Tinto plc, which he joined on
28 January 2003. From September 1997 to
August 2002 he was Deputy Governor of the
Bank of England. During this time he served 
as a member of the Monetary Policy Committee
and as a non-executive director of the Financial
Services Authority. From 1975 to 1997 he
worked for the Kleinwort Benson Group, 
latterly as Chief Executive. 

2. JONATHAN BLOOMER FCA 
Group Chief Executive. Aged 50. 
Appointed as a director in January 1995 and as
Group Chief Executive in March 2000. He was
previously Deputy Group Chief Executive and
Group Finance Director. He is a non-executive
director of Egg plc. He is also Chairman of the
Practitioner Panel of the Financial Services
Authority and a Board Member of the Association
of British Insurers. In addition, he is a member 
of the Finance Committee of the NSPCC.

3. PHILIP BROADLEY FCA 
Group Finance Director. Aged 44. 
Appointed in May 2000. He is currently Deputy
Chairman of the 100 Group of Finance Directors
and a member of the Insurance Advisory Group
of the International Accounting Standards
Board. He is also President of the Przezornosc
Charitable Foundation, which has been
established in Poland in recognition of former
policyholders with whom the Company lost
contact. Previously he was with the UK firm of
Arthur Andersen where he became a partner 
in 1993. He specialised in providing services 
to clients in the financial services industry,
including regulators and government agencies 
in the United Kingdom and the United States. 

4. CLARK MANNING FSA MAAA 
Executive director. Aged 46. 
Appointed in January 2002. He is also President
and Chief Executive Officer of Jackson National
Life. He was previously Chief Operating Officer,
Senior Vice President and Chief Actuary of
Jackson National Life, which he joined in 1995.
Prior to that he was Senior Vice President and
Chief Actuary for SunAmerica Inc., and prior to
that Consulting Actuary at Milliman & Robertson
Inc. He has more than 20 years’ experience in
the life insurance industry, and holds both a
bachelor’s degree in actuarial science and an
MBA from the University of Texas. He also 
holds professional designations of Fellow of 
the Society of Actuaries (FSA) and Member of
the American Academy of Actuaries (MAAA). 

5. MICHAEL McLINTOCK 
Executive director. Aged 43. 
Appointed in September 2000. He is also Chief
Executive of M&G, a position he held at the time
of M&G’s acquisition by Prudential in March 1999.
He joined M&G in October 1992. He is also a non-
executive director of Close Brothers Group plc.

6. MARK NORBOM 
Executive director. Aged 47. 
Appointed in January 2004. He is also Chief
Executive, Prudential Corporation Asia. He was
previously President and Chief Executive Officer
of General Electric Japan, and a company officer
of General Electric Company. He has spent the
last 10 years with General Electric in Taiwan,
Indonesia, Thailand and Japan. Prior to that, his
career was with General Electric in various posts
in the United States. 

7. MARK WOOD FCA MSI 
Executive director. Aged 51. 
Appointed in June 2001. He is also Chief
Executive of Prudential Assurance, UK and
Europe, a position he has held since June 2001.
In May 2002 he became a member of the Life
Insurance Committee of the Association of
British Insurers. He is a chartered accountant
who qualified with Price Waterhouse in London,
and has held a number of senior positions in the
insurance industry. He was Deputy Chairman of
the ABI, Chief Executive of Axa UK plc (formerly
Sun Life & Provincial Holdings plc) and Axa
Equity and Law plc, and Managing Director of
AA Insurance. He is also Deputy Chairman of
the NSPCC.

Ages as at 1 March 2005

32 PRUDENTIAL PLC ANNUAL REPORT 2004 

NON-EXECUTIVE DIRECTORS

8

9

11

13

10

12

14

8. KEKI DADISETH FCA 
Independent non-executive director. Aged 59. 
Appointed with effect from 1 April 2005. 
He is Director, Home and Personal Care,
responsible for the HPC business of Unilever
worldwide, and has been a main board director 
of Unilever PLC and Unilever N.V. since 2000. 
He joined Hindustan Lever Ltd in India in 1973,
became Vice President of the Hindustan Lever
Management Committee in 1987 progressing 
to Chairman in 1996. He is a Trustee of the 
Ratan Tata Trust, a director of The Indian Hotels
Company Limited, ‘The Taj Group’, a member of
the International Advisory Board of DaimlerChrysler
Group and a director of the Indian School of
Business (a venture between industry and the
Business Schools at Wharton, Kellogg and LBS).
In addition, he is a member of the International
Advisory Board of Marsh & McLennan
Companies Inc., and from 1 April 2005 he 
will also be a member of Actis Capital LLP.

9. MICHAEL GARRETT 
Independent non-executive director. Aged 62. 
Appointed in September 2004. He is an
Executive Vice President of Nestlé S.A., and
member of the Executive Board. He has worked
for Nestlé since 1961, becoming Head of Japan 
in 1990 and director with responsibility for the
Far East in 1993. He is a member of the Advisory
Committee for an APEC (Asia-Pacific Economic
Cooperation) Food System. He is a director of 
a number of listed Nestlé companies in Asia,
Africa and the Middle East. He has been a
member of the Supervisory Board of Cereal
Partners Worldwide (a joint venture between
Nestlé and General Mills) since 1993. 

10. BRIDGET MACASKILL 
Independent non-executive director. Aged 56.
Appointed in September 2003. She rejoined 
the Board of Prudential having previously
resigned due to a potential conflict of interest 
in March 2001. She is a non-executive 
director of J Sainsbury plc. She was previously
Chairman and Chief Executive Officer of
OppenheimerFunds Inc., a major New York
based investment management company. 

11. ROBERTO MENDOZA 
Independent non-executive director and Chairman
of the Remuneration Committee. Aged 59. 
Appointed in May 2000. He is also the non-
executive Chairman of Egg plc, and Chairman 
of Integrated Finance Limited. He was previously
Vice Chairman and director of JP Morgan & Co,
Inc., a non-executive director of Reuters Group
PLC and The BOC Group plc, and a Managing
Director of Goldman Sachs. 

12. KATHLEEN O’DONOVAN 
Independent non-executive director. Aged 47.
Appointed in May 2003. She is a non-executive
director of EMI Group plc, Great Portland
Estates PLC and the Court of the Bank of
England. She is also Chairman of the Audit
Committee of the Bank of England and of the
Audit Committee of the EMI Group plc, and
Chairman of the Invensys Pension Fund. She
was previously Finance Director at BTR and
Invensys. Prior to that she was a partner at 
Ernst & Young. 

13. JAMES ROSS 
Independent non-executive director. Aged 66. 
Appointed in May 2004. He holds non-executive
directorships with McGraw Hill and Datacard 
in the United States and Schneider Electric in
France. He is also Chairman of the Leadership
Foundation for Higher Education. He was
previously Deputy Chairman of National Grid
Transco plc, and prior to that Chairman of
National Grid Group plc and Littlewoods plc. He
was also Chief Executive of Cable and Wireless
plc and Chairman and Chief Executive of BP
America Inc., and a Managing Director of the
British Petroleum Company plc. 

14. ROB ROWLEY FCMA 
Senior independent non-executive director and
Chairman of the Audit Committee. Aged 55.
Appointed in July 1999 (as an independent non-
executive director), June 2000 (as Chairman of
the Audit Committee) and December 2003 (as
Senior Independent Director). He is executive
Deputy Chairman of Cable and Wireless plc, a
non-executive director of Taylor Nelson Sofres
plc and a non-executive director of Liberty
International plc. He retired as a director of
Reuters Group PLC in December 2001, where
he was Finance Director from 1990 to 2000. 

PRUDENTIAL PLC ANNUAL REPORT 2004   33

CORPORATE GOVERNANCE REPORT

YEAR ENDED 31 DECEMBER 2004

The directors are committed to high standards of corporate
governance and support the Combined Code on Corporate
Governance appended to the Listing Rules of the Financial Services
Authority (the Code). The Board has adopted Group standards
which set out the behaviours expected of staff in their dealings
with shareholders, customers, fellow employees, suppliers and
other stakeholders of the Group. The Company has complied
throughout the financial year ended 31 December 2004 with 
all the Code provisions set out in Section 1 of the Code.

We have applied the principles of the Code in the manner
described below and in the Remuneration Report.

THE BOARD 
As at 31 December 2004, the Board comprised the Chairman, 
six executive directors and six independent non-executive
directors. Following recent changes there will be, with effect 
from 1 April 2005, six executive directors and seven independent
non-executive directors in addition to the Chairman. These non-
executive directors bring a wide range of business, financial 
and global experience to the Board. Biographical details of the
current Board members appear on pages 32 and 33. The roles 
of Chairman and Group Chief Executive are separate and clearly
defined, and have been approved by the Board so that no
individual has unfettered powers of decision. The Chairman is
responsible for the leadership and governance of the Board as 
a whole and the Group Chief Executive for the management of 
the Group and the implementation of Board strategy and policy 
on the Board’s behalf. In discharging his responsibility, the Group
Chief Executive is advised and assisted by the Group Executive
Committee, comprising all the business unit heads and a Group
Head Office team of functional specialists. Rob Rowley is the
Company’s Senior Independent Director, to whom concerns may
be conveyed by shareholders if they are unable to resolve them
through the existing mechanisms for investor communications, 
or where such channels are inappropriate. The Chairman meets, 
at least annually, with the non-executive directors without the
executive directors being present.

During 2004 the Board met 14 times and held a separate 
strategy day. Each year one of the Board meetings is held at 
one of the Group’s business operations to facilitate a fuller
understanding of the diversity of the business. In September 
2004, a Board meeting was held in Scotland, following a series 
of presentations made to Board members on the UK business and
future market opportunities by the Prudential UK management
team at its Craigforth centre. All of the directors, save for Bridget
Macaskill who missed one scheduled meeting due to injury,
attended all of the eight scheduled Board meetings. The majority
of the directors attended most of the remaining six additional
Board meetings. Where a director was not able to attend any of
the additional meetings, their views were canvassed prior to that

meeting. A further 14 Board Committee meetings took place
during the year. The Board’s terms of reference, which are
regularly reviewed, set out those matters specifically reserved to 
it for decision, in order to ensure that it exercises control over the
Group’s affairs. These include, amongst other things, approval of
the annual and interim results, strategy and corporate objectives,
operating plans, significant transactions and matters affecting the
Company’s share capital.

A corporate governance framework approved by the Board 
maps out the internal approvals processes and those matters 
which are delegated to business units. These principally relate 
to the operational management of the Group’s businesses and
include pre-determined authority limits delegated by the Board to
the Group Chief Executive for further delegation by him in respect
of matters which are essential to the effective day-to-day running
and management of the business.

The chief executive of each business unit, who in respect of 
his business unit responsibilities reports to the Group Chief
Executive, has authority for management of that business unit 
and has established a management board comprising its most
senior executives. In accordance with the Group Governance
Framework, business unit chief executives are required to certify
annually their compliance with the requirements of the framework.

The Board is accountable for ensuring that an effective system 
for succession planning and management development is in place.
This is delivered through an established review process that is
applied across all the businesses and covers both director and
senior management succession and development. The Board
reviews the outcomes of the review annually and actions arising
from the review are implemented as part of the management
development agenda.

All directors have direct access to the services of the Company
Secretary who advises them on all corporate governance matters,
on Board procedures, and on compliance with applicable rules 
and regulations. In order to ensure good information flows, full
Board and Committee papers are provided to the directors by the
Company Secretary approximately one week before each Board 
or Committee meeting. The Company Secretary also supports 
the Chairman in providing tailored induction programmes for 
new directors and on-going training for all directors.

Other commitments of the Chairman and changes during the year
are detailed in his biography on page 32. The Board is satisfied 
that these other commitments are not such as to interfere with 
the performance of the Chairman’s duties for the Group.

BOARD COMMITTEES
The Board has established the following standing committees 
of non-executive directors with written terms of reference which
are kept under regular review:

34 PRUDENTIAL PLC ANNUAL REPORT 2004 

Audit Committee Report
At Prudential, the Audit Committee is a key element of our
governance framework. This report sets out its responsibilities 
and the work the Committee has done to meet its objectives.

Role of the Committee
The Audit Committee’s principal oversight responsibilities cover:

internal control and risk management;

internal audit;

■ external audit (including auditor independence); and

financial reporting.

The Committee has formal terms of reference set by the Board,
which are reviewed regularly.

Membership
All the members of the Audit Committee are independent non-
executive directors. The members of the Committee (and their
relevant experience) are:

■ Rob Rowley (Chairman) – formerly Finance Director of Reuters
Group PLC; currently also executive Deputy Chairman of Cable
and Wireless plc;

■ Kathleen O’Donovan – formerly Finance Director of BTR plc and
audit partner at Ernst & Young; currently also a non-executive
director of EMI Group plc and the Court of the Bank of England,
and Chairman of the Audit Committee of the Bank of England
and of the Audit Committee of the EMI Group plc; and

James Ross – formerly a Managing Director of the British Petroleum
Company plc and Chairman and Chief Executive of BP America
Inc, Chief Executive of Cable and Wireless plc and Chairman of
Littlewoods plc; he was also Deputy Chairman of National Grid
Transco plc.

Sandy Stewart resigned from the Committee on 6 May 2004, and
James Ross was appointed on 6 May 2004.

The Board has designated the Chairman of the Committee as its
audit committee financial expert for Sarbanes-Oxley Act purposes;
he also has recent and relevant financial experience for the purposes
of the Code. 

The Committee received detailed presentations during the year
from senior management designed to keep members up to date
and aware of the impacts on the business of changes to accounting
standards and practices including International Financial Reporting
Standards and European Embedded Value.

and Group Compliance, as well as the external auditor attended
the meetings. The Committee also meets solely with both external
and internal auditors at least once a year.

The Chairman holds preparatory meetings with the Group Chief
Internal Auditor, the external auditor and the Group Finance
Director before each Committee meeting. A detailed forward
agenda has been developed which ensures all matters that the
Committee is responsible for are addressed at the appropriate 
time of the year. The principal business of the Committee’s
meetings includes:

full year results and press release (including accounting 
policies and key judgemental areas), external auditor’s full year
memorandum, Turnbull compliance statement, internal audit
effectiveness, effectiveness of the Group Risk Framework;

■ annual report and accounts, external audit opinion and final

management letter, effectiveness of the external audit process,
external auditor’s qualifications, expertise and resources;

■ external auditor’s interim management letter, Group Finance

report on accounting policies (including judgemental areas), half
year compliance and risk report, Audit Committee effectiveness,
Audit Committee terms of reference;

■ half year results and press release, external auditor’s plans and

audit strategy, half year key risk report;

■ US filings and related external audit opinion, annual security

report on anti-money laundering, Group policies for compliance
with relevant regulations, half year compliance report;

■ Group Security annual report, European Embedded Value,

International Accounting Standards; and

■ auditor independence.

During the year, the Committee’s standing agenda items also
included reports from Group Internal Audit, Group Compliance
and Group Security, as well as reports on progress of the Sarbanes-
Oxley Section 404 project from management and the external
auditor. The Committee also received presentations from some 
of the business unit chief executives.

The Audit Committee Chairman reported to the Board on matters of
particular significance after each Committee meeting. The minutes
of Committee meetings were circulated to all Board members.

The Committee recognises the need to meet without the presence
of executive management. Such sessions were held twice, in
March and July 2004, with the external and internal auditors.

Meetings
The Audit Committee met nine times during the year. Additionally,
by invitation, the Chairman of the Board, Group Chief Executive,
Group Finance Director, heads of Group Internal Audit, Group Risk

Internal control and risk management
The Audit Committee reviewed the Group’s statement on internal
control systems prior to its endorsement by the Board. It also
reviewed the policies and processes for identifying, assessing and

PRUDENTIAL PLC ANNUAL REPORT 2004   35

■
■
■
■
■
CORPORATE GOVERNANCE REPORT
CONTINUED

YEAR ENDED 31 DECEMBER 2004

managing business risks. The Committee also received the minutes
of the Disclosure Committee and the Group Operational Risk
Committee and noted their activities. Further information on these
Committees appears on pages 39 and 40.

From the 2006 year end, the Group will need to undertake an
assessment of the effectiveness of internal control over financial
reporting under Section 404 of the Sarbanes-Oxley Act. In
common with other companies which have to comply with this
legislation, this has required the Group to undertake a significant
project to document and test its internal controls over financial
reporting. The Committee has overseen the progress of this
project through regular status reports submitted by management.
In 2004 the Committee commissioned an independent review of
progress towards compliance with Section 404 to be undertaken
by the Group’s external auditor, KPMG Audit Plc, and the results
will be reported to the Committee during the first half of 2005.

Internal audit
The Audit Committee regards its relationship with internal 
audit as a particularly important one. Group Internal Audit 
plays an important role in supporting the Committee to fulfil its
responsibilities under the Code and the Sarbanes-Oxley Act. Each
of the Group’s business units has its own internal audit function
whose resources, plans and work are overseen by Group Internal
Audit. The Group Chief Internal Auditor reports functionally to the
Committee and administratively to the Group Finance Director.

During the year, the Committee reviewed and approved internal
audit’s plans, resources and the results of its work. Across the
Group, total internal audit headcount stands at 110. Reporting to
the Committee by Group Internal Audit is achieved through the
submission and discussion of formal reports four times during the
year, as well as regular private meetings between the Chairman of
the Committee and the Group Chief Internal Auditor. Additionally,
all members of the Committee attended the Group’s internal audit
conference in July 2004.

The effectiveness of internal audit was assessed through a review,
carried out by external advisers, and through regular dialogue with
the Group Chief Internal Auditor. An internal review of the role of
internal audit was also undertaken, to ensure that its activities and
resources are most effectively organised to support the Committee’s
oversight responsibilities. 

External audit
The Audit Committee has a key oversight role in relation to the
external auditor, KPMG Audit Plc, whose primary relationship is
with the Committee. The Group’s Auditor Independence Policy
ensures that the independence and objectivity of the external
auditor is not impaired, and that the Group maintains a sufficient
choice of appropriately qualified audit firms. The policy sets out
four key principles which underpin the provision of non-audit
services by the external auditor, namely that the auditor should not:

■ audit its own firm’s work;

■ make management decisions for the Group;

■ have a mutuality of financial interest with the Group; and 

■ be put in the role of advocate for the Group. 

The Committee reviewed the policy in December 2004, and a
revised policy was approved.

The Group has a policy that at least once every five years, the
Audit Committee undertakes a formal review to assess whether 
the external audit should be re-tendered. The external audit was
last put out to competitive tender in 1999 when the present
auditor was appointed. In February 2004, the Committee formally
considered the need to re-tender the audit and concluded that, in
view of the satisfactory performance of the external auditor and
the cost of undertaking a tender exercise, it was inappropriate to
do so, and the external auditor’s reappointment was approved by
the Committee.

During the year, the Audit Committee assessed the qualification,
expertise and resources, effectiveness and independence of the
external auditor. In addition to the questioning of the external
auditor and the Group Finance Director that is a regular feature 
of meetings, the review of the effectiveness of the external audit
process was conducted through a questionnaire-based exercise
administered by Group Internal Audit, supplemented by interviews
with senior finance staff and Audit Committee members. 

For the year ended December 2004, fees for audit services of 
£5.6 million for 2004 were approved. All non-audit services were
approved by the Committee in accordance with the Group’s
Auditor Independence Policy prior to work commencing and, at
regular intervals in 2004, the Audit Committee reviewed the non-
audit services being provided to the Group by its external auditor.
During the year, fees for non-audit services of £4.1 million were
put forward to the Audit Committee for approval. Fees for non-
audit services amounted to 42 per cent of total fees paid to KPMG
Audit Plc. These primarily related to Sarbanes-Oxley Section 404
assistance, the Rights Issue due diligence work, and International
Financial Reporting Standards and other regulatory changes. 
A more detailed analysis is set out in note 19 to the accounts. 

Financial reporting
The Audit Committee reviewed the interim and annual 
financial statements before their submission to the Board, paying
particular attention to critical accounting policies and practices 
and any changes in them; decisions requiring a major element of
judgement; unusual transactions; clarity of disclosures; significant
audit adjustments; the going concern assumption; compliance with
accounting standards; and compliance with obligations under the
Code and other applicable laws and regulations.

The Committee is regularly briefed on the development of
accounting standards, and during the year continued to review 
the progress of the Group project to implement International

36 PRUDENTIAL PLC ANNUAL REPORT 2004 

Financial Reporting Standards. This project is discussed in more
detail on pages 24 to 27.

Confidential reporting
At each meeting, the Committee received and reviewed a 
report on calls to the confidential reporting lines and other
confidential communications received and investigated since the
preceding meeting, and actions taken in response to these calls.
The Committee also considered whether any internal control
implications arose from communications received. No internal
control implications were raised from calls to the confidential
reporting lines.

Audit Committee effectiveness
During the year, the Audit Committee undertook a formal review
of its own effectiveness and engaged independent external advisers
to review the Committee’s compliance with the requirements of
the Code and the Sarbanes-Oxley Act. Further to these reviews,
some minor improvements to the documentation of the Committee’s
work and its terms of reference have been implemented.

The Committee is satisfied, based on the findings of these reviews
and the improvements made in response to them, that it had been
operating as an effective Audit Committee, meeting all applicable
legal and regulatory requirements. Further reviews of the
effectiveness of the Audit Committee will be undertaken annually.

Remuneration Committee Report
Roberto Mendoza (Chairman)
Bart Becht (until 31 August 2004)
Michael Garrett (from 1 September 2004)
Bridget Macaskill 
Kathleen O’Donovan 
James Ross (from 6 May 2004)
Rob Rowley
Sandy Stewart (until 6 May 2004)

The Remuneration Committee is comprised exclusively of the
independent non-executive directors of the Company. While 
the Chairman and Group Chief Executive are not members, they
attend meetings unless they have a conflict of interest.

The Remuneration Committee normally has scheduled meetings 
at least three times a year and a number of additional meetings, 
as required, to review remuneration policy. The Remuneration
Committee determines the remuneration packages of the Chairman
and executive directors. During 2004, a total of six meetings were
held. In framing its remuneration policy, the Committee has given
full consideration to the provisions of Section 1B of and Schedule
A to the Code. The Remuneration Report prepared by the Board is
set out in full on pages 42 to 52. In preparing the Report, the Board
has followed the provisions of the Code and The Directors’
Remuneration Report Regulations 2002.

Except in relation to the remuneration of the Group Chief Executive,
when only the Chairman is consulted, the Remuneration Committee
consults the Chairman and the Group Chief Executive about the

Committee’s proposals relating to the remuneration of all executive
directors. Following the publication of the Code in July 2003, the
terms of reference of the Committee were reviewed and amended.
They were widened to include monitoring the level and structure
of remuneration for a defined population of senior management 
as determined by the Board. The Committee agreed principles for
the level and structure of remuneration for this population. The
Committee has access to professional advice inside and outside
the Company.

Nomination Committee Report 
Sir David Clementi (Chairman)
Jonathan Bloomer 
Bridget Macaskill (from 18 March 2004)
Kathleen O’Donovan (from 6 May 2004)
Rob Rowley
Sandy Stewart (until 6 May 2004)

The Nomination Committee, which is comprised of a majority 
of independent non-executive directors, meets as required to
consider candidates for appointment to the Board and to make
recommendations to the Board in respect of those candidates. 
The Committee, in consultation with the Board, evaluates the
balance of skills, knowledge and experience on the Board and
makes recommendations regarding appointments based on merit
and against objective criteria and the requirements of the Group’s
business. In appropriate cases, search consultants are used to
identify suitable candidates.

During the year the Nomination Committee initiated the search for
additional non-executive directors. The Nomination Committee
employed professional search consultants who oversaw the initial
process. Candidates were interviewed initially by the Chairman
and the Senior Independent Director and subsequently by 
other directors.

During 2004 the Committee held five meetings resulting in 
the appointment by the Board of three new independent non-
executive directors. James Ross was appointed with effect from
the conclusion of the Annual General Meeting on 6 May 2004,
Michael Garrett was appointed to the Board on 1 September 2004
and Keki Dadiseth was appointed to the Board with effect from
1 April 2005. Biographical details of all these directors are set out
on page 33.

BOARD COMMITTEES – TERMS OF REFERENCE
The full terms of reference of the Audit, Remuneration and
Nomination Committees are available on the Company’s website at
www.prudential.co.uk under the section headed ‘About Prudential’.
Hard copies may be obtained upon written request to the Company
Secretary at the Company’s registered office.

PRUDENTIAL PLC ANNUAL REPORT 2004   37

CORPORATE GOVERNANCE REPORT
CONTINUED

YEAR ENDED 31 DECEMBER 2004

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS
The number of full Board and Committee meetings attended by each director during 2004 was as follows:

Number of meetings in year

Sir David Clementi
Bart Becht1
Jonathan Bloomer 
Philip Broadley
Michael Garrett2
Bridget Macaskill3
Clark Manning
Michael McLintock
Roberto Mendoza4
Mark Norbom
Kathleen O’Donovan
James Ross5
Rob Rowley
Sandy Stewart6
Mark Wood

Full
Board
meetings*

Audit
Committee

Remuneration
Committee

meetings**

meetings***

Nomination
Committee
meetings

14

14 (14)
9 (10)
14 (14)
14 (14)
4 (4)
11 (14)
14 (14)
14 (14)
12 (14)
12 (14)
13 (14)
9 (9)
14 (14)
5 (5)
14 (14)

9

n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
8 (9)
6 (6)
9 (9)
3 (3)
n/a

6

n/a
3 (4)
n/a
n/a
1 (2)
4 (6)
n/a
n/a
6 (6)
n/a
5 (6)
2 (3)
6 (6)
3 (3)
n/a

5

5 (5)
n/a
5 (5)
n/a
n/a
3 (4)
n/a
n/a
n/a
n/a
2 (3)
n/a
5 (5)
3 (3)
n/a

Notes
*During 2004 there were eight scheduled Board meetings and six additional Board meetings.

**During 2004 there were six scheduled Audit Committee meetings and three additional meetings.

***During 2004 there were six scheduled Remuneration Committee meetings.

1. Resigned as a director on 31 August 2004.

2. Appointed as a director on 1 September 2004.

3. Unable to attend one scheduled Board, Remuneration and Nomination Committee meeting due to injury.

4. Declared a conflict of interest on the subject under discussion at two Board meetings.

5. Appointed as a director on 6 May 2004.

6. Resigned as a director on 6 May 2004.

Figures in brackets indicate the maximum number of meetings in the period in which the individual was a Board or Committee member.

INDEPENDENT PROFESSIONAL ADVICE 
The Board has approved a procedure whereby directors have the
right in furtherance of their duties to seek independent professional
advice at the Company’s expense. 

Copies of any instructions and advice given by an independent
professional adviser to a director are supplied by the director to
the Company Secretary who will, where appropriate, circulate to
other directors sufficient information to ensure that other members
of the Board are kept informed on issues arising which affect the
Company or any of its subsidiaries. 

Independent professional advice was sought by Roberto Mendoza
during 2004 regarding a potential conflict of interest arising from
his position as Chairman of Egg plc.

DIRECTORS’ INDEPENDENCE, DEVELOPMENT AND
RE-ELECTION 
Throughout the year all the non-executive directors were considered
by the Board to be independent in character and judgement. No
non-executive director:

■ has been an employee of the Group within the last five years;

■ has, or has had within the last three years, a material business

relationship with the Group;

receives remuneration from the Group other than a director’s fee;

■ has close family ties with any of the Group’s advisers, directors or

senior employees;

represents a significant shareholder; or

■ has served on the Board for more than nine years.

A cross-directorship exists with Roberto Mendoza and Jonathan
Bloomer who both sit on the Board of Egg plc, the Company’s 
79 per cent owned subsidiary which has its own listing on the
London Stock Exchange. Under the Company’s Relationship
Agreement with Egg established prior to its flotation in 2000 the
Company has agreed with Egg that, absent specific events, the
number of Company related directors represents less than half 
the total number of directors in office. The Company has the 
right, while it continues to own more than 10 per cent of the 
voting shares, to nominate one director and also, while it continues
to own more than 15 per cent of the voting shares, to appoint 
the Chairman of the Board. Jonathan Bloomer was accordingly
appointed as the Company’s nominated director and Roberto
Mendoza was appointed as the Chairman of the Board of Egg.
Consequently, Roberto Mendoza discloses his interest as
Chairman of Egg and if a conflict of interest arises he will withdraw
from any decision-making by the Board of Prudential plc in respect
of matters regarding Egg. The Board does not consider that this
relationship in any way affects his status as an independent
director of the Company.

38 PRUDENTIAL PLC ANNUAL REPORT 2004 

■
■
The Group is one of the UK’s largest institutional investors 
and the Board does not believe that this situation compromises 
the independence of those non-executive directors who are 
also on the boards of companies in which the Company has a
shareholding. The Board also believes that such shareholdings
should not preclude the Company from having the most
appropriate and highest calibre non-executive directors. 

Non-executive directors are appointed initially for a three-year
term. The terms and conditions of appointment of non-executive
directors are available for inspection at the Company’s registered
office during normal business hours and at the Annual General
Meeting (AGM). Their appointment is reviewed towards the end
of this period against performance and the requirements of the
Group’s businesses. Upon appointment, all directors embark upon
a wide-ranging induction programme covering, amongst other
things, the principal bases of accounting for the Group’s results,
the role of the Audit Committee and the ambit of the Internal 
Audit function. In addition, they receive detailed briefings on the
Group’s principal businesses, its product range, the markets in
which it operates and the overall competitive environment. Other
areas addressed include legal issues affecting directors of financial
services companies, the Group’s governance arrangements, its
Investor Relations programme, as well as its remuneration policies. 

A programme of on-going professional development was
undertaken for all directors in 2004, which covered a number 
of sector specific and business issues as well as legal, accounting
and regulatory changes and developments. A cornerstone of the
programme was a series of presentations made to the Board by 
the Prudential UK management team on its UK business and future
market opportunities, at Craigforth in September. Throughout their
period in office the directors are continually updated on the Group’s
businesses and the regulatory and industry specific environments
in which it operates. These updates are by way of written briefings
and meetings with senior executives and, where appropriate,
external sources. Directors are also advised on appointment of
their legal and other duties and obligations as a director of a
company listed on the London Stock Exchange both in writing 
and in face-to-face meetings with the Company Secretary.

All directors are required to submit themselves for re-election at
the AGM at least every three years, and annually following their
reaching the age of 70.

PERFORMANCE EVALUATION 
An evaluation was carried out of the performance of the Board 
and its Committees, and of the individual directors, for the year
2004, in line with the requirements of the Code. The aim was to
improve individual contributions, the effectiveness of the Board
and its Committees and the Group’s performance.

Following a competitive selection process, the evaluation of 
the Board as a whole and of the Chairman was carried out by 
an independent consultant, following a briefing by the Chairman
and the Senior Independent Director. Interviews were conducted
with each Board member by the independent consultant. The
interview questions were based on the Code and sought views 
on the effectiveness of the Board and on the Chairman’s
performance. The independent consultant prepared its report
based on the interviews with directors. The overall results of 
the evaluation were reviewed by the Board in January 2005. 
The non-executive directors met, under the leadership of the
Senior Independent Director, to consider the report of the
independent consultant and to review the performance of the
Chairman. The performance of individual non-executive directors
and the Group Chief Executive was evaluated by the Chairman in 
a meeting with each director and with the Group Chief Executive.
The Group Chief Executive individually appraised the performance
of the executive directors.

RELATIONS WITH SHAREHOLDERS 
As a major institutional investor, the Company is acutely aware of
the importance of maintaining good relations with its shareholders.
The Company regularly holds discussions with major shareholders
and a programme of meetings took place during 2004. Board
members also regularly receive copies of the latest analysts’ 
and brokers’ reports on the Company and the sector, to further
develop their knowledge and understanding of external views
about the Company. The Chairman and the Senior Independent
Director gave feedback to the Board on issues raised with them 
by major shareholders. Should major shareholders wish to meet
newly appointed directors they are welcome to do so.

The Annual General Meeting will be held at The Queen Elizabeth II
Conference Centre, Broad Sanctuary, Westminster, London 
SW1P 3EE on 5 May 2005 at 11.00am. The Company believes 
the Annual General Meeting is an important forum for both
institutional and private shareholders and encourages attendance
by all its shareholders. At its Annual General Meeting in 2004, 
the Company indicated the balance of proxies lodged for and
against each resolution after it had been dealt with on a show 
of hands, and the total percentage of share capital voted on 
all resolutions. This practice provides shareholders present 
with sufficient information regarding the level of support and
opposition to each resolution. The Company discloses the 
number of the proxy votes cast on each resolution on its website
after the Annual General Meeting. In 2005, as a result of a delay 
in finalising FRS 27 ‘Life Assurance’ released on 13 December
2004, the Company has been unable to comply with the Code
requirement that shareholders should be sent the Notice of 
Annual General Meeting at least 20 working days before the

PRUDENTIAL PLC ANNUAL REPORT 2004   39

CORPORATE GOVERNANCE REPORT
CONTINUED

YEAR ENDED 31 DECEMBER 2004

meeting. In view of these exceptional circumstances, the Company
has reverted to using the statutory period of 21 clear days’ notice.
At the 2005 Annual General Meeting, as with last year’s meeting,
shareholders will be given the opportunity to put questions to the
Board on matters relating to the Group’s operation and performance.

The Group maintains a corporate website www.prudential.co.uk
containing a wide range of information of interest to private and
institutional investors including the Group’s financial calendar.

SARBANES-OXLEY ACT 2002 
The Sarbanes-Oxley Act 2002 (the Act) was passed by the US
Congress in July 2002 to establish new or enhanced standards 
for corporate accountability in the US. As a result of the listing 
of its securities on the New York Stock Exchange, the Company
must comply with the relevant provisions of the Act. 

The Company has already adopted procedures to comply with 
all applicable provisions of the Act.

In particular in relation to Section 302 of the Act which covers
disclosure controls and procedures, a Disclosure Committee has
been established, reporting to the Group Chief Executive, chaired
by the Group Finance Director and comprising members of senior
management. The objectives of this Committee are to:

■ assist the Group Chief Executive and the Group Finance 

Director in designing, implementing and periodically evaluating
the Company’s disclosure controls and procedures;

■ monitor compliance with the Company’s disclosure controls 

and procedures;

review and provide advice to the Group Chief Executive and
Group Finance Director with regard to the scope and content 
of all public disclosures of the Company which are of material
significance to the market or investors; and

review and consider, and where applicable follow up on, matters
raised by other components of the disclosure process, including
assessments made by the Group Audit Committee, internal audit
or the external auditor of the Company’s internal controls to the
extent they are relevant to the disclosure process.

In discharging these objectives, the Committee helps to support
the Group Chief Executive’s and Group Finance Director’s
certifications of the effectiveness of disclosure procedures and
controls required by Section 302 of the Act.

The provisions of Section 404 of the Act require Prudential’s
management to report on the effectiveness of internal control 
over financial reporting in its annual report on Form 20-F which is
filed with the US Securities and Exchange Commission. The first
requirement for this report is for the year ending 31 December
2006, and in common with other companies which have to comply
with this requirement, the Group has undertaken a significant

project to document and test its internal control over financial
reporting in the format required by the Act. This project is on
schedule to support certification as at 31 December 2006. 

FINANCIAL REPORTING 
The directors have a duty to report to shareholders on the
performance and financial position of the Group and are
responsible for preparing the financial statements on pages 56 to
95 and the achieved profits basis supplementary information on
pages 113 to 124. It is the responsibility of the auditor to form an
independent opinion, based on its audit of the financial statements
and its review of the supplementary financial statements; and to
report its opinions to the Company’s shareholders. Its opinions 
are given on pages 97 and 125. 

Company law requires the directors to prepare financial statements
for each financial year which give a true and fair view of the state
of affairs of the Company and of the Group and of the results for
the period and which comply with the Companies Act 1985. In
preparing those statements, the directors ensure that suitable
accounting policies are selected and applied consistently, that
reasonable and prudent judgements and estimates are made and
that applicable accounting standards are followed. They also
ensure that appropriate accounting records are maintained which
disclose with reasonable accuracy at any time the financial position
of the Group and enable them to prepare the financial statements
and that reasonable steps are taken to safeguard the assets of the
Group and to prevent and detect fraud and other irregularities.

After making appropriate enquiries, the directors consider that 
the Group has adequate resources to continue its operations for
the foreseeable future. They therefore continue to use the going
concern basis in preparing the financial statements.

INTERNAL CONTROL AND RISK MANAGEMENT 
The Board has responsibility for the Group’s system of internal
control and for reviewing its effectiveness. The Board has conducted
a review of the effectiveness of the Group’s system of internal control.
The control procedures and systems the Group has established 
are designed to manage, rather than eliminate, the risk of failure 
to meet business objectives and can only provide reasonable and
not absolute assurance against material misstatement or loss. 
The system of internal control includes financial, operational and
compliance controls and risk management. 

The Group Risk Framework, adopted in 1999, requires that all 
of the Group’s businesses and functions establish processes for
identifying, evaluating and managing the key risks faced by the
Group. The Group risk categorisation model breaks risk down into
risk classes, risk categories and risk components. The seven risk
classes cover business environment risk, strategic risk, credit risk,
regulatory compliance risk, investment risk, underwriting risk and
operational risk, and are intended to encompass all risks faced by

40 PRUDENTIAL PLC ANNUAL REPORT 2004 

■
■
the Group. They are used by the business units and Group during
risk identification, analysis, aggregation and reporting of risk. 
The Group’s risk management framework includes the following
committees:

place to manage them. The assessment is reviewed regularly
throughout the year. In addition, business units review opportunities
and risks to business objectives regularly with the Group Chief
Executive and Group Finance Director. 

Businesses are required to confirm annually that they have
undertaken risk management during the year as required by 
the Group Risk Framework and that they have reviewed the
effectiveness of the system of internal control. The results of 
this review were reported to and reviewed by the Group Audit
Committee, and it was confirmed that the processes described
above and required by the Group Risk Framework were in place
throughout the period covered by this report, and complied with
Internal Control: Guidance on the Combined Code (the Turnbull
guidance). Business unit internal audit teams execute risk based
audit plans throughout the Group, from which all significant 
issues are reported to the Group Audit Committee.

The Group’s internal control framework includes detailed procedures
laid down in financial and actuarial procedure manuals. The Group
prepares an annual business plan with three-year projections.
Executive management and the Board receive monthly reports 
on the Group’s actual performance against plan, together with
updated forecasts.

Group Operational Risk Committee
The Group Operational Risk Committee is chaired by the Group
Finance Director and its membership includes representatives of
the business unit and Group functions who have input into the
operation of the Group Risk Framework. The Group Operational
Risk Committee is the senior management forum responsible for
oversight of the Group Risk Framework across the business unit
and Group functions, including monitoring operational risk and
related policies and processes as they are applied throughout the
Group. The Group Operational Risk Committee reports to the
Group Chief Executive, who has overall responsibility for the risks
faced by the Group. The Group Operational Risk Committee is
supported in this role by the Group Risk Function and the Risk
Committees and Risk Functions in each business unit. Quarterly
risk reports from the business units and Group are reported to 
the Group Operational Risk Committee covering all risks of 
Group significance. Regular reports are also made to the Group
and business unit audit committees by management, internal 
audit and compliance functions. 

Group Asset Liability Committee
The Group Asset Liability Committee is chaired by the Group
Finance Director and its membership includes business unit and
Group management involved in the operation of the asset liability,
credit and insurance risks framework. The Group Asset Liability
Committee is the senior management forum responsible for
oversight of asset-liability mismatch, solvency, market, credit 
and insurance risks across the Group. The Group Asset Liability
Committee reports to the Group Chief Executive.

Group Balance Sheet Management Committee
The Group Balance Sheet Management Committee is chaired by
the Group Finance Director and is the senior management forum
responsible for oversight of the Group’s balance sheet strategy,
including debt capacity and capital structure. Its membership
includes management involved in the operation of the Group’s
policies for balance sheet management, including liquidity,
financing and capital adequacy. The Group Balance Sheet
Management Committee reports to the Group Chief Executive.

Internal Control Framework
As a provider of financial services, including insurance, the Group’s
business is the managed acceptance of risk. The system of internal
control is an essential and integral part of the risk management
process. As part of the annual preparation of its business plan, all
of the Group’s businesses and functions are required to carry out 
a review of risks. This involves an assessment of the impact and
likelihood of key risks and of the effectiveness of the controls in

PRUDENTIAL PLC ANNUAL REPORT 2004   41

REMUNERATION REPORT

YEAR ENDED 31 DECEMBER 2004

INTRODUCTION
What this report covers
This report to shareholders:

■ sets out our remuneration policy for executive directors for 2004;

■ explains the policy under which our executive and non-executive
directors were remunerated for the year ended 31 December 2004;

■ sets out tables of information showing details of the remuneration

and share interests of all the directors for the year ended 
31 December 2004; and

■ sets out our remuneration policy for executive directors for 2005.

Compliance with the Directors’ Remuneration Regulations
This report has been approved by the Board and, as required 
by The Directors’ Remuneration Report Regulations 2002 (the
Regulations), a resolution will be put to shareholders at the 
Annual General Meeting inviting them to consider and approve it.
This report complies with the requirements of the Regulations and
KPMG Audit Plc have audited the sections contained in pages 47
to 52 as required by the Companies Act 1985.

THE REMUNERATION COMMITTEE
Role of the Remuneration Committee
The Board believes that a properly constituted and effective
Remuneration Committee is key to ensuring that executive
directors’ remuneration is aligned with shareholders’ interests 
and enhances the competitiveness of the Company. The terms 
of reference of the Remuneration Committee are available on 
the Company’s website and a copy may be obtained from the
Company Secretary, Group Secretarial Department. The Board 
has delegated to the Remuneration Committee the setting of the
remuneration policy and individual remuneration packages for the
Chairman and the executive directors. The fees of non-executive
directors are a matter for the Board itself. The Chairman and the
Group Chief Executive attend Remuneration Committee meetings
to provide background and context on matters relating to the
remuneration of the other executive directors, but do not attend
when their own remuneration is discussed. No director has any
involvement in determining his or her own remuneration. The
Remuneration Committee meets on at least three occasions each
year and more frequently if necessary. 

Membership of the Remuneration Committee
The members of the Remuneration Committee during 2004, who
are listed below, were all independent non-executive directors: 

Roberto Mendoza (Chairman)
Bart Becht (until 31 August 2004)
Michael Garrett (from 1 September 2004)
Bridget Macaskill
Kathleen O’Donovan
James Ross (from 6 May 2004)
Rob Rowley
Sandy Stewart (until 6 May 2004)

Advisers to the Remuneration Committee
During 2004 the Group Human Resources Director was invited 
to provide the Committee with her views and advice on matters
considered by the Committee. The Committee appointed Towers

Perrin to provide consultancy and market data and Freshfields
Bruckhaus Deringer to advise on legal matters. Towers Perrin also
provided the Company with consultancy advice and salary survey
information and Freshfields Bruckhaus Deringer provided other
legal advice.

Compliance with the Combined Code
During the year, the Company has complied with Schedule A and
Schedule B and the provisions relating to the Principles of Good
Governance and Code of Best Practice of the Combined Code
then in force regarding directors’ remuneration. 

The Board welcomes the introduction of the revised Combined
Code which came into effect in 2004 and has reviewed the
provisions in Schedule A, Schedule B and Schedule C and the
revised Combined Code’s provisions relating to the Code on
Corporate Governance and Code of Best Practice regarding
directors’ remuneration. 

REMUNERATION POLICY
The aim of the Company’s remuneration policy is to be able 
to recruit and retain the highest calibre executives. To achieve 
this objective, Prudential must continue to use remuneration
practices relevant to the different markets in which the Company
does business around the world. The Remuneration Committee
considers remuneration within the context of the UK’s regulatory
framework and shareholder views, and is guided by UK corporate
governance standards.

The Remuneration Committee recognises that a successful
remuneration policy needs to be sufficiently flexible to take
account of changes in the Company’s business environment. 
The Committee will keep the policy under review, consulting with
major shareholders over any proposed changes. Any changes to
the policy will be described in future Remuneration Reports.

Key Principles of the Remuneration Policy
The principles developed by the Remuneration Committee reflect
the relative importance of those elements that are performance-
related and those which are fixed and are as follows:

■ a high proportion of total remuneration will be delivered through

performance-related reward;

■ a significant element of performance-related reward will be

provided in the form of shares;

the total remuneration package for each director will be set in
relation to the relevant employment market;

■ performance measures will include both absolute financial

measures and comparative measures as appropriate to provide 
a clear alignment between the creation of shareholder value and
reward; and

■ performance will be rewarded at both a business and Group level.

Total Remuneration Levels
Total remuneration means basic salary and short- and long-term
incentives. Award levels for the Group Chief Executive are 
set by the Remuneration Committee by reference to the total
remuneration levels of other chief executives of UK-based 
major international companies and major UK financial services

42 PRUDENTIAL PLC ANNUAL REPORT 2004 

■
companies. This approach reflects the international scope of
Prudential’s business. The total remuneration levels for the other
executive directors are set similarly by reference to levels in their
relevant markets. All pay data is externally provided. 

REMUNERATION POLICY FOR EXECUTIVE DIRECTORS 
FOR 2004 AND 2005
The policy on remuneration levels and elements of the remuneration
package for 2005 are set out below. The policy remains unchanged
from 2004.

Elements of the Remuneration Package
The remuneration package for the Company’s executive directors
comprises the following elements:

■ a basic salary;

■ an annual incentive;

long-term incentives, paid in cash or shares depending on the
plan; and

■ pension entitlement and other benefits.

Basic salary
The Remuneration Committee normally reviews executive
directors’ salaries each year on an individual basis having regard 
to business results, individual accountabilities and performance,
and market conditions. 

Annual incentive plans
Annual incentive payouts for executive directors depend on
performance and are paid in cash or shares as indicated below.
Performance is measured against the stretching quantitative
financial and business objectives in our business plans. Personal
performance is also taken into account. Annual bonus awards are
not pensionable. 

The levels of annual incentive awards are set as a percentage of
salary and are as follows:

Jonathan Bloomer*

Philip Broadley*

Clark Manning**

Michael McLintock*

Mark Norbom*

Mark Wood*

Target 
% of salary

Maximum 
% of salary

50

50

100

300

50

50

110 

110 

120

500 

110

110 

Notes
Michael McLintock’s annual incentive award is in line with remuneration levels in 
the investment management industry and is based on the profits of M&G, the fund
performance of M&G and Group and individual performance.

* The annual incentive for these executive directors is further aligned with the
interests of shareholders in that any part of the annual incentive award made for
performance above target is made in Prudential shares. Receipt of these shares is
deferred and the shares are normally only released after three years providing the
director is still in employment. During the deferral period, dividends accumulate for
the benefit of award holders. 

**Clark Manning is also eligible to receive an annual bonus which provides for a
percentage share of a bonus pool geared to the profits of Jackson National Life. He is
additionally eligible to participate in a US tax qualified all-employee profit sharing plan.

Long-term incentive plans
The policy described below is for 2004 and it is intended that the
same awards will be made in 2005. Our long-term incentive plans
are designed to drive the underlying financial performance of 
the business i.e. both value creation/business performance and
relative Total Shareholder Return (TSR). The plans also recognise
that strong regional performance is critical to Group performance.
In order to grow the value of Prudential for shareholders, the
Board needs to focus on growing each area of business. Executive
directors that run a business area therefore also participate in a
long-term incentive plan geared to their business reflecting those
responsibilities. In all cases the performance period is three years
and for example the 2004 awards run from the beginning of 2004
to the end of 2006.

Restricted Share Plan 
The Group’s primary long-term incentive plan for a number 
of years has been the Restricted Share Plan (RSP) which was
designed to provide rewards linked to the returns to shareholders.

This important performance-related element of the total reward
package for executive directors rewards the achievement of 
TSR relative to other companies that were in the FTSE 100 at the
beginning of each three-year performance period. The performance
measure was chosen when the RSP was introduced as it reflected 
a combination of market practice, an assessment of Prudential’s
main competitors and the focus of UK investors at that time. 

For any awards under the RSP to vest, the Remuneration Committee
must also be satisfied with the Company’s underlying financial
performance over the performance period. At the end of each
performance period, depending on the Company’s performance,
executive directors may be granted a right to receive shares at no
cost to the individual. 

No award is made if the Company’s TSR performance is ranked
below 50th percentile. For performance at 50th percentile, 
an award of 25 per cent of the maximum award is made. The
maximum grant will be made only if the TSR ranking of the
Company is 20th percentile or above. Between these points, the
size of the grant made will be calculated on a straight line sliding
scale. In normal circumstances, directors may take up their right 
to receive shares at any time during the following seven years.

In 2004, for Jonathan Bloomer the conditional and maximum 
RSP award was equivalent to 200 per cent of his basic salary at the
time the award was granted. For Philip Broadley, Clark Manning,
Mark Norbom and Mark Wood, these awards were equivalent to
160 per cent of basic salary and for Michael McLintock this award
was equivalent to 80 per cent of basic salary.

Details of all outstanding RSP awards are set out in the section on
the Restricted Share Plan on pages 48 and 49. 

Business-specific long-term incentive plans
Clark Manning
To reflect his role as Chief Executive of Jackson National Life, Clark
Manning participates in a cash-based long-term plan that rewards
the growth in appraisal value of Jackson National Life. The award
payout equals an initial award value multiplied by a factor equalling
the Prudential plc share price at the end of the performance period

PRUDENTIAL PLC ANNUAL REPORT 2004   43

■
REMUNERATION REPORT
CONTINUED

YEAR ENDED 31 DECEMBER 2004

divided by the price at the beginning. In order for any award to be
made under the 2004 plan the appraisal value growth of Jackson
National Life over the performance period must be eight per cent
per annum compound or greater. At this level of performance the
initial award value is US$864,240. If the on-target performance
level of 11.5 per cent per annum compound is achieved the initial
award value is doubled. If the annual growth rate is at least 
17.5 per cent the initial award increases to a maximum of three
times the initial award. For performance between these points
payouts are on a straight line sliding scale.

Michael McLintock
To reflect his role as Chief Executive of M&G, Michael McLintock
participates in the M&G Chief Executive Long Term Incentive 
Plan that provides a cash reward through phantom M&G share
awards and options, whose value depends on the profit and fund
performance of M&G over the performance period. The change 
in the phantom share price equals the change in M&G profit,
modified up or down by the investment performance of M&G,
over the performance period. For 2004 the face value of the 
share award was £225,000. Provided the phantom share options
have value, they may be exercised in part or in full during annual
exercise periods after three to seven years from the start of the
performance period. For 2004 the phantom option award had a
face value of £367,800.

Mark Norbom
To reflect his role as Chief Executive of Asia, Mark Norbom
participates in the Asian Long-term Incentive Plan which is a cash-
based plan that rewards the growth in value of our Asian businesses.
Under the 2005 award the plan will only pay out if the growth of
the Asian business, as measured under the plan, is greater than 
15 per cent per annum compound over the performance period.
At this level of performance a payment of 50 per cent of basic
salary is made. The on-target payout is 100 per cent of salary, 
for which an annual growth rate of 35 per cent is required. 
If an annual growth rate of 50 per cent or more is achieved, the
maximum of 150 per cent of basic salary is paid. For performance
between these points payouts are on a straight line sliding scale. 

Mark Wood
To reflect his role as Chief Executive of UK and Europe, Mark
Wood participates in a cash-based long-term plan that rewards 
the growth in appraisal value of Prudential UK and Europe over 
the performance period. This plan will only pay out if the growth 
in appraisal value of the UK and Europe business is greater than
eight per cent per annum compound over the performance period.
At this level of performance a payment of 50 per cent of basic salary
is made. The on-target payout is 75 per cent of basic salary for
which a growth rate of 11.5 per cent is required. If a growth rate 
of 17.5 per cent or more is achieved the maximum of 100 per cent
of basic salary is paid. For performance between these points
payouts are on a straight line sliding scale.

CHAIRMAN’S LETTER OF APPOINTMENT AND BENEFITS
The Chairman is paid annual fees and the contractual notice
periods are 12 months from either party. The Chairman participates
in a medical insurance scheme, has life assurance cover and has
the use of a car and driver. He is entitled to a supplement to his
fees, intended for pension purposes. He is not a member of any
Group pension scheme providing retirement benefits.

DIRECTORS’ SERVICE CONTRACTS AND LETTERS OF
APPOINTMENT
Executive directors have contracts that terminate on their normal
retirement date, which is the date of their 60th birthday. The
normal notice of termination that the Company is required to give
executive directors is 12 months, although for newly appointed
directors there may be an initial contractual period of up to two
years before the 12 months’ notice period applies. The service
contracts for all current executive directors contain a 12 months’
notice period from the Company. When considering termination 
of service contracts, the Remuneration Committee will have regard
to the specific circumstances of each case, including a director’s
obligation to mitigate his loss.

The contract for Clark Manning is a renewable one-year fixed-term
contract. The contract is renewable automatically upon the same
terms and conditions unless the Company or Clark Manning gives
at least 90 days’ notice prior to the end of the relevant term. In the
case of the former, Clark Manning is entitled to continued payment
of salary and benefits for the period of one year from the day such
notice is delivered to him. The contract can also be terminated 
by the Company or Clark Manning by giving 12 months’ notice.
Payments of Clark Manning’s salary during the period following
the termination of employment will be reduced by the amount of
any compensation earned by him from any subsequent employer
or from any person for whom he performs services. Benefits to 
be provided during such period will also be cancelled to the 
extent that comparable benefits are available to him from these
alternative sources.

Executive directors, with the exception of Michael McLintock, are
required to give 12 months’ notice of termination to the Company.
Michael McLintock is required to give six months’ notice to the
Company. 

Name

Executive directors

Date of 
contract

Notice period
to the Company

Notice period
from the Company

Jonathan Bloomer

5 Mar 1999

12 months

Philip Broadley

12 Apr 2000

12 months

12 months

12 months

Clark Manning

7 May 2002

12 months*

12 months*

Michael McLintock

21 Nov 2001

6 months

Mark Norbom

23 Dec 2003

12 months

Mark Wood

5 Oct 2001

12 months

12 months

12 months

12 months

* The contract can also be terminated by issuing a non-renewal notice as described
above.

44 PRUDENTIAL PLC ANNUAL REPORT 2004 

£5,000 per annum is paid to the other members of the Audit
Committee. The Remuneration Committee chairmanship fee is
£20,000 per annum, although the Chairman of the Remuneration
Committee waived the last increase to the chairmanship fee and
receives only £10,000 per annum.

The non-executive directors use the net value of £25,000 of their
total annual fees to purchase shares in the Company on a quarterly
basis. These shares are held at least until retirement from the Board. 

Roberto Mendoza, as Chairman of Egg, receives a fee of 
£75,000 per annum and Sandy Stewart, as Chairman of the
Scottish Amicable (supervisory) Board, received a fee of £30,000
per annum until 1 December 2004, when the fee was increased 
to £32,500 per annum.

PERFORMANCE GRAPH
The line graph below represents the comparative Total Shareholder
Return (TSR) of the Company during the five years from 1 January
2000 to 31 December 2004. 

PRUDENTIAL TSR vs FTSE 100 TOTAL RETURNS INDEX (TRI)

Total shareholder return %
160
140
120
100
80
60
40
20
0

Dec 01 Dec 02 Dec 03 Dec 04

Dec 99 Dec 00

Prudential TSR
FTSE 100 TRI

This graph shows the Company’s Total Shareholder Return
performance against the FTSE 100 index, which is a broad equity
market index of UK companies of comparable size and complexity
to Prudential.

Total Shareholder Return over the performance period is the growth
in value of a share plus the value of dividends paid, assuming that
the dividends are reinvested in the Company’s shares on the day
on which they were paid.

Non-executive directors do not have service contracts but are
appointed pursuant to letters of appointment with notice periods
of six months without liability for compensation.

Date of initial
appointment
by the Board

Commencement 
date of current 
term1

Expiry date 
of current
term

Name

Non-executive 
directors

Michael Garrett

1 Sep 2004

AGM 20052

Bridget Macaskill

1 Sep 2003

Roberto Mendoza

25 May 2000

Kathleen O’Donovan

8 May 2003

James Ross

Rob Rowley

6 May 2004

8 Jul 1999

AGM 2004

AGM 2004

AGM 2004

AGM 20052

AGM 2003

AGM 2008

AGM 2007

AGM 2007

AGM 2007

AGM 2008

AGM 2006

Notes
1. Under the terms of their letters of appointment, the non-executive directors serve
for an initial term of three years following their election by shareholders at the Annual
General Meeting after their appointment by the Board.

2. The commencement and expiry dates of Michael Garrett’s and James Ross’s initial
terms are subject to resolutions for their election being passed at the Annual General
Meeting in May 2005.

BENEFITS AND PROTECTIONS
Executive directors receive certain benefits, principally participation
in medical insurance schemes, the provision of a cash allowance
for a car (except for Clark Manning and Mark Norbom), and, in
some cases the use of a car and driver and security arrangements.
Mark Norbom also receives expatriate allowances. No benefits are
pensionable. The executive directors’ pension arrangements and
life assurance provisions are set out in the Pensions and Life
Assurance section on pages 51 to 52.

Except for Clark Manning, the executive directors are eligible 
to participate in either the Company’s UK or International 
Savings-Related Share Option Scheme. Options granted under
these schemes are not subject to performance conditions.

In addition, the Company provides certain protections for directors
and senior managers against personal financial exposure that they
may incur in their capacity as such. 

POLICY ON EXTERNAL APPOINTMENTS
Subject to the Board’s approval, executive directors are able to
accept external appointments as non-executive directors of other
organisations. 

NON-EXECUTIVE DIRECTORS’ REMUNERATION
Non-executive directors are not eligible to participate in annual
incentive plans, long-term incentive plans or pension arrangements.
Their fees are determined by the Board and reflect their individual
responsibilities including membership of the Audit and Remuneration
Committees as appropriate. The Board reviews the fees annually
but the last change was made in 2003. 

The basic fee is £50,000 per annum. The additional Audit Committee
chairmanship fee is £40,000 per annum. An additional fee of

PRUDENTIAL PLC ANNUAL REPORT 2004   45

REMUNERATION REPORT
CONTINUED

YEAR ENDED 31 DECEMBER 2004

DIRECTORS’ SHAREHOLDINGS
The current shareholding policy is that as a condition of serving, all executive and non-executive directors are required to have beneficial
ownership of 2,500 shares in the Company. This interest in shares must be acquired within two months of appointment to the Board if the
director does not have such an interest in that number upon appointment. As stated on page 45, non-executive directors have also used 
a proportion of their fees to purchase additional shares in the Company on a quarterly basis. 

The interests of directors in shares of the Company include shares awarded under the Share Participation Plan, the deferred annual
incentive awards that are detailed in the table on Other Share Awards on page 50, shares held for Michael McLintock in an M&G all-
employee trust established prior to the acquisition of M&G in 1999 which were released to him during the year, and Mark Norbom’s
interests in the shares awarded on appointment that are detailed in the table on Other Share Awards on page 50. In addition, interests
include rights granted to Jonathan Bloomer under the 1997, 1998 and 1999 Restricted Share Plan that are detailed in the table on the
Restricted Share Plan on page 49 where he has yet to exercise his right to receive shares. Awards that remain conditional under the
Restricted Share Plan are excluded.

The interests of directors in shares of the Company shown below include changes between 31 December 2004 and 1 March 2005. 
All interests are beneficial.

Jonathan Bloomer1
Philip Broadley
Sir David Clementi
Michael Garrett
Bridget Macaskill
Clark Manning
Michael McLintock
Roberto Mendoza
Mark Norbom2
Kathleen O’Donovan
James Ross
Rob Rowley
Mark Wood 

*Or date of appointment if later.

** Updated to 22 March 2005 on page 126.

1 Jan 2004*

31 Dec 2004

1 Mar 2005**

371,193
13,591
10,742
10,000
5,970
23,306
47,732
105,516
2,500
4,399
2,500
31,634
126,520

828,079
29,554
16,615
11,091
9,707
24,163
109,625
132,200
584,323
7,564
5,236
40,969
157,221

828,079
29,554
16,615
11,091
9,707
24,163
109,625
132,200
584,323
7,564
5,236
40,969
157,221

Notes
1. Jonathan Bloomer’s interests in shares included 100 American Depositary Receipts (representing 200 ordinary shares) at 1 January 2004 and 31 December 2004.

2. Mark Norbom’s interests in shares included 1,250 American Depositary Receipts (representing 2,500 ordinary shares) at 1 January 2004 and 1,265.50 American Depositary
Receipts (representing 2,531 ordinary shares) at 31 December 2004. 

The interests of directors in shares of the Company's listed subsidiary, Egg plc, are shown below, including changes between
31 December 2004 and 1 March 2005.

Jonathan Bloomer
Philip Broadley
Roberto Mendoza
Rob Rowley

* Updated to 22 March 2005 on page 126.

1 Jan 2004

31 Dec 2004 

1 Mar 2005*

9,092
2,610
250,000
940

9,092
2,610
300,000
940

9,092
2,610
300,000
940

46 PRUDENTIAL PLC ANNUAL REPORT 2004 

DIRECTORS’ REMUNERATION FOR 2004

Chairman
Sir David Clementi 

Executive directors
Jonathan Bloomer 
Philip Broadley (note 2)
Clark Manning (note 3)
Michael McLintock (notes 4 and 5)
Mark Norbom (from 1 January 2004, notes 6, 7 and 8)
Mark Tucker (until 30 June 2003, note 9)
Mark Wood (note 10)

Total executive directors

Non-executive directors
Sir David Barnes (until 8 May 2003)
Bart Becht (until 31 August 2004)
Ann Burdus (until 31 December 2003)
Michael Garrett (from 1 September 2004)
Bridget Macaskill (from 1 September 2003)
Roberto Mendoza
Kathleen O’Donovan (from 8 May 2003)
James Ross (from 6 May 2004)
Rob Rowley 
Sandy Stewart (until 6 May 2004)

Total non-executive directors

Overall total

Notes
1. Benefits include cash allowances for cars. 

Salary/Fees
£000

Bonus
£000

Other
payments
£000

Total
emoluments
2004
£000

Total
emoluments
2003
£000

Benefits1
£000

–

275
250
1,003
1,396
395
–
419

3,738

435

800
500
464
320
475
–
500

3,059

–
33
–
17
50
135
55
36
90
49

465

25

460

444

45
38
19
58
239
–
47

446

233

233

1,120
788
1,486
1,774
1,342
–
966

7,476

–
33
–
17
50
135
55
36
90
49

465

1,109
750
1,326
1,528
–
454
727

5,894

16
50
53
–
17
131
35
–
80
83

465

3,959

3,738

233

471

8,401

6,803

2. In 2004 a deferred share award valued at £27,300 from his 2003 annual bonus was made to Philip Broadley. This is included in the 2003 total and further details are shown 
in the section on Other Share Awards on page 50.

3. Clark Manning’s bonus figure excludes a contribution of £6,712 from a profit sharing plan that has been made into a 401k retirement plan which is included in the table on
pension contributions on page 52. 

4. In 2004 a deferred share award valued at £244,000 from his 2003 annual bonus was made to Michael McLintock. This is included in the 2003 total and further details are
shown in the section on Other Share Awards on page 50. 

5. It is intended that a deferred share award valued at £435,547 from his 2004 annual bonus will be made to Michael McLintock. This is included in the 2004 bonus figure.

6. It is intended that a deferred share award valued at £157,795 from his 2004 annual bonus will be made to Mark Norbom. This is included in the 2004 bonus figure.

7. In 2004 Mark Norbom was also paid £80,358 in dividend equivalents from the awards detailed in the section on Other Share Awards on page 50. In addition he was
compensated for the loss of a portion of his 2003 bonus award and his 2003 long-term incentive award from his previous employer with a total cash sum of £152,410. 
These amounts are included in the column headed Other payments.

8. Mark Norbom’s benefits include those that reflect his expatriate status, which include costs of £149,085 related to housing. He was also paid £29,513 in respect of relocation
expenses, not included in the benefits figure.

9. Mark Tucker’s 2003 annual bonus which was paid in July 2004 is included in the 2003 total. Mark Tucker was paid £363,267 from his 2001 long-term incentive plan, details 
of which are set out in the table Business-specific Long-Term Incentive Plans on page 49.

10. It is intended that a deferred share award valued at £168,550 from his 2004 annual bonus will be made to Mark Wood. This is included in the 2004 bonus figure.

The Remuneration Committee reviewed each executive director’s individual contribution and the strong operating performance of 
the Group in 2004 against the 2004 business plans and was satisfied that the bonus payments made for the year are fully justified.

EXECUTIVE DIRECTORS – NON-EXECUTIVE DIRECTOR EARNINGS
Executive directors who are released to serve as non-executive directors of other external companies retain the earnings resulting from
such duties. In 2004, Michael McLintock earned £43,468 from an external company. No other executive director served with an external
company, other than with educational bodies. 

PRUDENTIAL PLC ANNUAL REPORT 2004   47

REMUNERATION REPORT
CONTINUED

YEAR ENDED 31 DECEMBER 2004

DIRECTORS’ OUTSTANDING LONG-TERM INCENTIVE AWARDS
The section below sets out the outstanding awards under the Restricted Share Plan and the additional long-term plans for the executive
directors who run specific businesses. 

Restricted Share Plan
The table below shows all outstanding awards under the Restricted Share Plan. 

Rights granted under the Restricted Share Plan

Market
price of 
2004 award 
on date 
of grant
(pence)

Rights
(options)
granted
upon
vesting
in 2004

Conditional
award
in 2004

Adjustment
for Rights
Issue on
11 Nov 2004

Conditional
share awards
outstanding at
31 Dec 2004

Date of
end of
performance
period

Name

Jonathan Bloomer

Philip Broadley

Clark Manning

Michael McLintock

Mark Norbom

Mark Wood

Year of
initial
award

2001
2002
2003
2004

2001
2002
2003
2004

2002
2003
2004

2001
2002
2003
2004

2004

2002
2003
2004

Conditional
share awards
outstanding
at 1 Jan 2004

135,301
177,110
266,527

401,708

468

578,938

401,708

57,401
85,990
127,653

200,854

468

8,693
13,083
19,718

41,494

4,220
6,266
9,859

–1
185,8032
279,610
421,426

886,839

31 Dec 03
31 Dec 04
31 Dec 05
31 Dec 06

–1
90,2102
133,919
210,713

31 Dec 03
31 Dec 04
31 Dec 05
31 Dec 06

271,044

200,854

20,345

434,842

107,086
141,874

186,995

468

5,256
6,964
9,179

112,3422
148,838
196,174

31 Dec 04
31 Dec 05
31 Dec 06

248,960

186,995

21,399

457,354

25,420
30,292
43,486

99,198

87,944
131,861

64,274

64,274

190,811

190,811

468

468

200,854

468

1,486
2,134
3,155

6,775

9,366

9,366

4,316
6,472
9,859

–1
31,7782
45,620
67,429

144,827

31 Dec 03
31 Dec 04
31 Dec 05
31 Dec 06

200,177

31 Dec 06

200,177

92,2602
138,333
210,713

31 Dec 04
31 Dec 05
31 Dec 06

219,805

200,854

20,647

441,306

The 2004 and 2005 awards are described in detail on page 43. For RSP awards prior to 2004, no rights are granted if the Company’s TSR performance as ranked against the
comparator group is at the 60th percentile or below. The maximum grant is made only if the TSR ranking of the Company is 20th percentile or above. Between these points, the
size of the grant made is calculated on a straight line sliding scale. In normal circumstances, directors may take up their right to receive shares at any time during the following
seven years.

The awards made in respect of 2003 and 2004 under the Restricted Share Plan run to 31 December 2005 and 31 December 2006 respectively. As at 31 December 2004, TSR
performance under these plans was ranked respectively at percentile positions 82nd and 79th on the basis of TSR performance.

In determining the 2004 conditional awards the shares were valued at their average share price during the preceding calendar year, and the price used to determine the number
of shares was 398.3 pence (2003: 570.3 pence).

Notes
1. In respect of awards made in 2001 under the Restricted Share Plan, the Company's TSR was ranked at 69th percentile at the end of the three-year performance period on
31 December 2003 and as a result the 2001 awards lapsed. 

2. In respect of awards made in 2002 under the Restricted Share Plan, the Company's TSR was ranked at 89th percentile at the end of the three-year performance period on
31 December 2004. As Prudential’s position was lower than 60th percentile, the 2002 awards lapsed and rights will not be granted over any of the shares conditionally awarded
to executive directors.

48 PRUDENTIAL PLC ANNUAL REPORT 2004 

Rights not yet exercised that were granted under the Restricted Share Plan prior to 31 December 2003 are shown in the following table:

Jonathan Bloomer

Year of
grant
of right

2000
2001
2002

RSP rights
outstanding at
1 Jan 2004

56,859
38,581
8,170

103,610

Adjustment
for Rights
Issue on
11 Nov 2004

2,791
1,893
401

5,085

RSP rights
outstanding at
31 Dec 2004

Price paid
for award

Exercise
price
(pence)

Market
price at
31 Dec 2004
(pence)

Earliest
exercise
date

Latest
exercise
date

59,650
40,474
8,571

108,695

–
–
–

Nil
Nil
Nil

453
453
453

17 Mar 00
2 Apr 01
15 Mar 02

17 Mar 07
2 Apr 08
15 Mar 09

Business-Specific Long-Term Incentive Plans
Details of all outstanding awards under other long-term incentive plans up to and including 2004 are set out in the table below and
described on pages 43 and 44. Except where stated, the performance period for all awards was three years.

Clark Manning 
Phantom JNL options
Phantom JNL shares
Phantom JNL options
Phantom JNL shares
Business cash LTIP
Business cash LTIP
Business cash LTIP

Michael McLintock
Phantom M&G options
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares

Mark Norbom
Business cash LTIP

Mark Tucker
Business cash LTIP

Mark Wood
Business cash LTIP
Business cash LTIP
Business cash LTIP
Business cash LTIP

Total cash payments made in 2004

Face value of
conditional
awards
outstanding at
1 Jan 2004
£000

Conditionally 
awarded 
in 2004
£000

Year of
initial awards

2000
2000
2001
2001
2002
2003
2004

2000
2001
2001
2002
2002
2003
2003
2004
2004

2004

2001

2001
2002
2003
2004

437
218
655
327
1,415
1,415

184
368
225
368
225
368
225

600

450
450
470

1,415

368
225

713

500

Face value of
conditional
awards
outstanding at
31 Dec 2004
£000

–
–
655
327
1,415
1,415
1,415

184
368
–
368
225
368
225
368
225

Date of
end of
performance
period

31 Dec 03
31 Dec 03
31 Dec 04
31 Dec 04
31 Dec 04
31 Dec 05
31 Dec 06

31 Dec 02
31 Dec 03
31 Dec 03
31 Dec 04
31 Dec 04
31 Dec 05
31 Dec 05
31 Dec 06
31 Dec 06

713

31 Dec 06

–

31 Dec 03

–
450
470
500

31 Dec 03
31 Dec 04
31 Dec 05
31 Dec 06

Payments
made
in 2004
£000

Nil
96

270

363

Nil

729

Notes
Clark Manning’s 2000 and 2001 cash long-term incentive plans had four-year performance periods respectively with payouts in both cases depending on Jackson National Life’s
US GAAP net income in the final year. For the 2000 award the results led to a payment only from the phantom share award of US$176,000 while the 2001 award led to a payment
of US$675,900 for the share element and US$151,800 for the option element. The face values of the awards for Clark Manning are converted at the average exchange rate for
2004 which was US$1.8326 = £1 (2003: US$1.6351= £1). Upon joining the Board, Clark Manning also participated in the 2002 JNL Chief Executive Long-Term Incentive Plan
which has a performance period of three years. The performance conditions are the same as described in the Business-Specific Long-Term Incentive Plans section on page 43. 
The compound growth rate of the JNL appraisal value was below the threshold for a payment to be made in respect of the award.

Michael McLintock’s 2001 and 2002 cash long-term incentive plans had the same performance conditions described for his cash plan on page 44. For both awards, the phantom
share price at the beginning of the performance period was £1. For the 2001 award the phantom share price at the end was £1.20. This resulted in a payment from the phantom
share award of £270,000 and a phantom option award of 367,800 units. He did not exercise any of these options. For the 2002 award, the phantom share price at the end was
£2.33. This resulted in a payment from the phantom share award of £524,250.

Mark Norbom’s first award under the Asia Long-Term Incentive Plan was made in 2004 as described on page 44.

Mark Tucker’s 2001 cash long-term incentive plan had the same performance conditions as described for Mark Norbom’s cash long-term plan on page 44. The compound growth
rate of the Asia operations at the end of 2003 was 37.7 per cent per annum. The award was pro-rated for Mark Tucker’s service to 30 June 2003 during the performance period
and a payment of £363,267 was made in July 2004. Mark Tucker’s cash long-term incentive plans awarded in 2002 and 2003 lapsed.

Mark Wood’s 2001 and 2002 cash long-term incentive plans had the same performance conditions as described for his cash plan in the Remuneration Policy section on page 44.
For the 2001 and 2002 awards the compound growth rate of the UK appraisal value was below the threshold for a payment to be made in respect of the award.

PRUDENTIAL PLC ANNUAL REPORT 2004   49

REMUNERATION REPORT
CONTINUED

YEAR ENDED 31 DECEMBER 2004

OTHER SHARE AWARDS
Under the Company’s previous short-term deferred bonus plan, known as the Share Participation Plan (SPP) there are deferred share
awards held in trust for five years, which are shown in the table below.

The table also includes the share awards that have been deferred from annual incentive plan payouts. The values of the deferred share
awards are included in the bonus and total figures in the Directors’ Remuneration table on page 47. The number of shares is calculated
using the average share price over the three business days commencing on the day of the announcement of the Group’s annual financial
results for the relevant year. For the 2003 awards the average share price was 492 pence.

Shares awarded

Shares released in 2004

Conditional

Year of
initial
grant

share awards Conditionally
awarded
in 2004

outstanding
at 1 Jan 2004

Adjustment
for Rights
Issue on
accumulated 11 Nov 2004

Scrip
dividends

Shares
released in
2004

Conditional
share awards
outstanding at
31 Dec 2004

Date of
end of
restricted
period

Shares
released
in 2004

Date of
release

Market
price at
original
date of
award
(pence)

Market
price at
date of
vesting
(pence)

1999

6,409

–

–

–

6,409

– 4 May 04

6,409 4 May 04 871.04 449.50

2004

–

5,549

203

281

2004

– 49,593

1,822

2,523

–

–

–
–
–
–
–
–

6,033 31 Dec 06

53,938 31 Dec 06

15,339
15,339
89,353
31,596
15,339

1 Jan 05
1 Jan 06
1 Jan 07
1 Jan 08
1 Jan 09
414,826 20 Feb 13

–
717
–
717
–
4,180
–
1,478
717
–
– 19,409

2004 14,622
2004 14,622
2004 85,173
2004 30,118
2004 14,622
2004 395,417

2001 20,153

2002 61,039

2001

6,670

–
–
–
–
–
–

–

–

–

481

– 20,634

– 30 Jun 04 20,634 30 Jun 04 699.50 474.50

1,456

– 62,495

– 30 Jun 04 62,495 30 Jun 04 330.00 474.50

245

338

7,253

– 31 Dec 04

7,253 31 Dec 04 699.50 453.00

Jonathan Bloomer
SPP awards

Philip Broadley
Deferred 2003 annual 
incentive award1

Michael McLintock
Deferred 2003 annual 
incentive award1

Mark Norbom
Awards under 

appointment terms3

Mark Tucker
Deferred 2001 annual 
incentive award2
Deferred 2002 annual 
incentive award2

Mark Wood
Deferred 2001 annual 
incentive award

Notes
1. The value of the 2003 deferred share award from the annual incentive plan is included in the Total emoluments 2003 figure in the Directors’ Remuneration table on page 47.

2. Non-competition and non-solicitation conditions having been satisfied, Mark Tucker’s deferred awards under the 2001 and 2002 annual incentive plans were released to him 
in July 2004.

3. In order to secure the appointment of Mark Norbom, he has been awarded rights to Prudential plc shares, which vest as set out in the table. These awards will normally 
vest dependent on continuing employment at the date of vesting except for the element compensating for the loss of supplemental pension rights which vests on his leaving
Prudential providing this is after 20 February 2013. If there is a change of control of Prudential or a sale of all or part of the Asian business he may become entitled to retain any
unvested awards in accordance with the vesting schedules above. The equivalent of dividend distributions will be made from these awards during the restricted period and the
cash dividend equivalents paid in 2004 from these awards are included in the Directors’ Remuneration table on page 47.

50 PRUDENTIAL PLC ANNUAL REPORT 2004 

DIRECTORS’ SHARE OPTIONS
The Restricted Share Plan replaced the Executive Share Option Scheme (ESOS) in 1995 as the Group’s primary long-term incentive plan.
Options under ESOS are set out below together with options under the Savings-Related Share Option Scheme (SAYE). The Savings-
Related Share Option Scheme is open to all UK and certain overseas employees. Options under this scheme up to Inland Revenue limits
are granted at a 20 per cent discount and cannot normally be exercised until a minimum of three years has elapsed. No payment has been
made for the grant of any options. The price to be paid for exercise of these options is shown in the table below. No variations to any
outstanding options have been made.

Year of
initial
grant

Options
outstanding
at 1 Jan 2004

Exercised
in 2004

1995 196,750* 196,750
1995 226,750* 226,750
2,247**
2000

425,747

423,500

Market
price on
exercise
date 
(pence)

447
447

Options
forfeit
in 2004

Adjustment
for Rights
Options
granted
Issue on
in 2004 11 Nov 2004

Options

Market Original
exercise
price at
price
outstanding at 31 Dec 2004
(pence)
(pence)

31 Dec 2004

Exercise
price (pence)
adjusted for
Rights Issue

Earliest
exercise
date

Latest
exercise
date

–
–
2,357

2,357

110

110

315
315
751

453

– 26 Apr 98 26 Apr 05
– 26 Apr 00 26 Apr 05
715 01 Jun 05 30 Nov 05

2000

1,327**

1,3273

2,589**

127

2,716

453

364

346 01 Jun 07 30 Nov 07

2003

5,866**

2001

2,835**

287

6,153

453

280

266 01 Jun 08 30 Nov 08

139

2,974

453

648

617 01 Dec 08 31 May 09

Jonathan Bloomer

Philip Broadley

Michael McLintock

Mark Wood

* Executive Share Option Scheme (ESOS).

** Savings-Related Share Option Scheme (SAYE).

Notes
1. The total gain made by directors in 2004 on the exercise of share options from the Company’s ESOS and SAYE schemes was £559,020 (2003: £2,863).

2. No price was paid for the award of any option.

3. SAYE option lapsed on 1 June 2004.

4. The highest and lowest share prices during 2004 were 512 pence and 386 pence respectively.

DIRECTORS’ PENSIONS AND LIFE ASSURANCE
It is the Company’s policy to offer executive directors the facility to save for retirement through efficient pension vehicles and UK
executive directors are offered a combination of Inland Revenue approved pension schemes and supplementary provision. 

Changes to UK pensions regulations take effect from April 2006. The Company is actively considering whether or not any changes to 
its policy are necessary.

UK Inland Revenue Approved Pension Schemes
Executive directors employed in the UK are eligible to participate in Inland Revenue approved pension schemes on the same basis as
other employees who joined at that time, providing benefits based on basic salary up to the Inland Revenue earnings cap.

The schemes are defined benefit arrangements. Philip Broadley and Mark Wood participate in a non-contributory scheme that provides 
a pension of 1/60th of Final Pensionable Earnings for each year of service on retirement at age 60. Michael McLintock participates in a
contributory scheme that provides a target pension of 2/3rds of Final Pensionable Earnings on retirement at age 60 for an employee with
30 years or more potential service, for which his contribution is four per cent of basic salary. Jonathan Bloomer only receives a lump sum
death benefit of four times basic salary up to the earnings cap from the pension scheme. 

On death in service a total sum from all these schemes of four times pensionable salary plus spouse’s and children’s pensions are payable.
No employees with employment offers after 30 June 2003 were eligible for membership of the defined benefit schemes.

PRUDENTIAL PLC ANNUAL REPORT 2004   51

REMUNERATION REPORT
CONTINUED

YEAR ENDED 31 DECEMBER 2004

Other Supplementary Arrangements
Sir David Clementi is provided with a salary supplement, part of which is a contribution to a personal pension, and life assurance of four
times his annual fees. 

Jonathan Bloomer, Philip Broadley, Michael McLintock and Mark Wood are entitled to supplements based on the portion of their basic
salary not covered for pension benefits under a UK Inland Revenue approved scheme. These supplements are paid directly to them or 
to a Funded Unapproved Retirement Benefit Scheme (FURBS) established in their name. They are provided with life assurance cover
related to salary over the Inland Revenue earnings cap. The cover is broadly equivalent to the death in service benefits provided under 
the relevant UK Inland Revenue approved pension scheme. 

Clark Manning participates in a US tax-qualified defined contribution plan (a 401k plan). He is also provided with life assurance cover 
of two times basic salary.

Mark Norbom is provided with a salary supplement for pension purposes, and life assurance provision of four times his basic salary. 

Details of directors’ pension entitlements under Inland Revenue approved defined benefit schemes and the pre-tax amount of any salary
supplements and contributions to FURBS or other pension arrangements paid by the Company are set out below:

Sir David Clementi
Jonathan Bloomer
Philip Broadley
Clark Manning
Michael McLintock
Mark Norbom
Mark Wood

Age at
31 Dec 2004

Years of
pensionable
service at
31 Dec 2004

Accrued
benefit at
31 Dec 2004
£000

55
50
43
46
43
46
51

–
–
4
–
12
–
3

–
–
8
–
28
–
6

Additional
pension
earned during
year ended
31 Dec 2004

Ignoring
inflation 
on
pension
earned to
31 Dec
20031
£000

Allowing
for
inflation 
on
pension
earned to
31 Dec
20032
£000

–
–
2
–
3
–
2

–
–
2
–
2
–
2

Transfer value of
accrued benefit
at 31 Dec3

2004
B
£000

–
–
61
–
265
–
65

2003
A
£000

–
–
45
–
163
–
43

Amount of
(B-A) less
contributions 
made by 
directors
during 2004
£000

Pre-tax salary
supplements and 
contributions
to FURBS or
other pension
arrangements4
£000

–
–
16
–
89
–
22

121
282
122
15
74
146
170

Notes
1. As required by the London Stock Exchange Listing rules.

2. As required by The Directors’ Remuneration Report Regulations 2002.

3. The transfer value equivalent has been calculated in accordance with Actuarial Guidance Note GN11.

4. As described under Other Supplementary Arrangements.

No enhancements to the retirement benefits paid to or receivable by directors or former directors other than the discretionary pension
increases awarded to all pensioners have been made during the year. 

Total contributions to directors’ pension arrangements were £1,124,000 (2003: £905,000) of which £353,000 (2003: £320,000) related 
to money purchase schemes.

Signed on behalf of the Board of directors

ROBERTO MENDOZA
CHAIRMAN OF THE REMUNERATION COMMITTEE

SIR DAVID CLEMENTI
CHAIRMAN

52 PRUDENTIAL PLC ANNUAL REPORT 2004 

DIRECTORS’ REPORT

The Directors’ Report of Prudential plc for the year ended
31 December 2004 comprises these pages and the sections 
of the Annual Report referred to in these pages.

PRINCIPAL ACTIVITY AND BUSINESS REVIEW
Prudential plc is the Group holding company and the principal
activity of its subsidiary undertakings is the provision of financial
services in the UK, the US and Asia. Particulars of principal subsidiary
undertakings are given in note 31 on page 89. The Group’s
businesses and likely future developments are reviewed in the
Chairman’s Statement on page 2, the Group Chief Executive’s
Review on pages 3 and 4, the Business Review on pages 5 to 11
and the Financial Review on pages 12 to 29, which contain details
of the development of the businesses of the Group during the
financial year and of the Group’s position at the end of it. No
important events affecting the Group have occurred since the 
end of the financial year.

FINANCIAL STATEMENTS AND SUPPLEMENTARY
INFORMATION
The consolidated balance sheet on pages 60 and 61 shows the
state of affairs of the Group at 31 December 2004. The Company’s
balance sheet appears on page 62 and the consolidated profit 
and loss account on pages 56 to 58. Information prepared on the
achieved profits basis of financial reporting is provided on pages
113 to 124. A summary of the statutory basis results is shown on
page 55. There is a five year review of the Group on pages 98 
and 99. 

Changes in the Company’s share capital during 2004 are given 
in note 28 on page 88.

DIVIDENDS
The directors recommend that the shareholders declare a final
dividend for 2004 of 10.65 pence per share payable on 25 May
2005 to shareholders on the register of members at the close of
business on 18 March 2005. After adjusting for the bonus element
of the Rights Issue in 2004, the interim dividend for 2004 was 
5.19 pence per share (actual amount paid in 2004 was 5.40 pence).
The total dividend for the year, including the adjusted interim
dividend and the recommended final dividend, amounts to 
15.84 pence per share compared with 15.38 pence per share 
as adjusted for 2003. The total cost of dividends for 2004 was 
£362 million.

PAYMENT POLICY
It is the policy of the Group to agree terms of payment when orders
for goods and services are placed and to pay in accordance with
those terms. Trade creditor days, based on the ratio of amounts
which were owed to trade creditors at the year end to the aggregate
of the amounts invoiced by trade creditors during the year, were
22 days.

DIRECTORS
A list of the present directors is set out on pages 32 and 33. 
Mark Norbom, James Ross and Michael Garrett were appointed 
as directors on 1 January 2004, 6 May 2004 and 1 September 2004
respectively. Keki Dadiseth was appointed as a director with effect
from 1 April 2005. In accordance with the Articles of Association,
James Ross, Michael Garrett and Keki Dadiseth will retire and 
offer themselves for election at the Annual General Meeting on 
5 May 2005. Sandy Stewart resigned as a director on 6 May 2004,
and Bart Becht resigned as a director on 31 August 2004. Clark
Manning, Roberto Mendoza and Mark Wood will retire by rotation
at the Annual General Meeting and offer themselves for re-election.
Details of each director’s interests in shares and debentures of 
the Company and its listed subsidiary, Egg plc, are set out in the
Remuneration Report on page 46.

EMPLOYEES
The following information is given principally in respect of employees
of the Group in the United Kingdom. The policy towards employees
overseas is the same but the practical application of the policy
varies according to local requirements.

Equal Opportunity
Prudential recognises, respects and values difference and 
diversity. Its equal opportunities policy is to be fair, responsible 
and caring in all aspects of the business. The Group seeks to
ensure all employees and applicants to its businesses are given
equal opportunity in all aspects of employment to ensure that the
Group’s businesses attract, retain and promote the best available
talent. All the businesses work to embed these principles in all
aspects of their management practices and to ensure that this is
evident to employees in their day-to-day work.

It is Group policy to give full and fair consideration and
encouragement to the employment of applicants with suitable
aptitudes and abilities, and to continuing the employment of 
staff who become disabled, and to providing training and career
development opportunities to disabled employees.

Employee Involvement
The Group has effective communication channels through 
which employees’ views can be sought on issues which concern
them. Throughout the Group there is close consultation between
management and other employees on appropriate matters of
concern, with a view to keeping employees informed about 
the progress of the Group’s business and the economic factors
affecting it. Communication with employees is achieved in a
number of ways, including one-to-one staff briefings and through
the Group’s intranet site. Prudential’s European Employee Forum
provides an opportunity for elected employee representatives to
consult with senior management on strategic European business
issues. M&G’s Staff Consultative Committee promotes communication
and consultation throughout M&G and is the forum for dialogue
on a range of issues of interest to its staff.

PRUDENTIAL PLC ANNUAL REPORT 2004   53

ANNUAL GENERAL MEETING
The Company’s Annual General Meeting will be held on 5 May
2005 at The Queen Elizabeth II Centre, Broad Sanctuary, Westminster,
London SW1P 3EE at 11.00am.

AUDITOR
A resolution for the re-appointment of KPMG Audit Plc as auditor
of the Company until the end of the 2006 Annual General Meeting
will be put to the Annual General Meeting on 5 May 2005.

SHAREHOLDERS
The number of accounts on the share register at 31 December 2004
was 69,632 (2003: 76,805). Further information about shareholdings
in the Company is given on page 126. As at 1 March 2005 the
Company had received notification in accordance with Sections
198 to 208 of the Companies Act 1985 from Legal & General
Investment Management Limited of a holding of 4.02 per cent of the
Company’s ordinary share capital. Changes (if any) to significant
shareholdings are updated to 22 March 2005 on page 126.

On behalf of the Board of directors 

PETER MAYNARD 
Company Secretary
1 March 2005

DIRECTORS’ REPORT
CONTINUED

During 2004 all Prudential UK based operations began a process 
of reviewing their staff consultative arrangements with a view to
improving their effectiveness, consulting trade unions and staff 
as relevant. This review was given impetus by the impending UK
legislation on Information and Consultation. Some changes were
implemented in 2004 and plans to consult on and change other
arrangements in 2005 were developed.

In 2004 employees were again invited to participate in the
Prudential Savings-Related Share Option Scheme. The Scheme 
has now been operating for 21 years and 63 per cent of UK staff
currently participate. The Prudential International Savings-Related
Share Option Scheme (ISSOS) for employees has been operating
since 2000 in Hong Kong, Malaysia and Singapore; since 2001 in
Taiwan and India; and since 2003 in Korea. On average 27 per cent
of employees in those countries covered by the ISSOS currently
participate. In addition, since 2002 Prudential has operated the
International Savings-Related Share Option Scheme for Non-
Employees (ISSOSNE) for its agents in Hong Kong. Currently
13 per cent of agents participate.

Following shareholder agreement in 2000 to authorise the Board to
introduce a Share Incentive Plan, The Prudential UK Share Incentive
Plan (SIP) was introduced in 2004 for employees of Prudential UK
Services Limited and The Prudential Assurance Company Limited.
This SIP enables employees to buy Prudential shares on a tax
efficient basis. For every four Partnership Shares bought, an
additional Matching Share is granted. Currently 12 per cent of
eligible staff participate.

The trustees of each of the Group’s UK pension schemes include
elected individuals.

DONATIONS
Prudential is committed to supporting the communities where 
it is an employer. In 2004 the Group spent £4.5 million in support
of the community. Within this, direct donations to charitable
organisations amounted to £2.7 million, of which approximately
£2.2 million came from EU operations. This is broken down 
as follows: Education £940,000; Social and Welfare £898,000;
Environment and Regeneration £84,000; Cultural £176,000 and
Staff Volunteering £69,000. The aggregate figure for charitable
donations from Prudential’s non-EU subsidiaries (Jackson National
Life and Prudential Corporation Asia) amounted to £0.5 million. 
It is the Group’s policy not to make donations to political parties 
or to incur political expenditure, within the meaning of those
expressions as defined in the Political Parties, Elections and
Referendums Act 2000, and the Group did not make any such
donations or incur any such expenditure in 2004. 

54 PRUDENTIAL PLC ANNUAL REPORT 2004 

SUMMARY OF STATUTORY BASIS RESULTS

YEAR ENDED 31 DECEMBER 2004

The following table shows the statutory basis results reported in the profit and loss account on pages 56 to 58.

It does not form part of the statutory financial statements.

Operating profit (based on long-term investment returns) before amortisation of goodwill
Balance on the general business technical account (analysed on page 56)

Long-term business:

UK and Europe Insurance Operations
US Operations – continuing operations

– discontinued operations

Asian Operations (net of development expenses of £15m (£27m))

Balance on the long-term business technical account before tax (analysed on pages 57 and 58)

M&G
US broker-dealer and fund management
Asia fund management
Egg – continuing operations

– discontinued operations

Other Income and Expenditure (analysed on page 74)

Group operating profit before amortisation of goodwill

Analysed as:

Continuing operations
Discontinued operations

Items excluded from operating profit before amortisation of goodwill:

Amortisation of goodwill
Short-term fluctuations in investment returns
Profit or loss on the sale or termination of discontinued operations:

Profit on business disposals
Egg France closure cost

Total

Statutory basis profit on ordinary activities before tax (analysed on page 58)

Tax on profit on ordinary activities:

Tax on operating profit before amortisation of goodwill
Tax on items excluded from operating profit before amortisation of goodwill

Total tax on profit on ordinary activities

Minority interests
Statutory basis profit for the financial year after minority interests:

Operating profit after tax and related minority interests before amortisation of goodwill
Items excluded from operating profit after tax before amortisation of goodwill

Total statutory basis profit for the financial year after minority interests

2004
£m

0

305
196
17
111

629

136
(14)
19
43
(37)
(193)

583

603
(20)

(97)
229

48
(113)

67

650

(177)
(55)

(232)

10

408
20

428

2003
£m

0

256
143
22
58

479

83
(3)
13
55
(89)
(181)

357

424
(67)

(98)
91

– 
– 

(7)

350

(106)
(38)

(144)

2

257
(49)

208

Earnings per share

Based on operating profit after tax and related minority interests before amortisation of goodwill*
Based on total statutory profit for the financial year after minority interests – basic*

Dividend per share*

* The 2003 figures for these lines have been restated to take account of the Rights Issue in 2004.

2004

19.2p
20.1p

Restated
2003

12.4p
10.0p

15.84p

15.38p

PRUDENTIAL PLC ANNUAL REPORT 2004   55

CONSOLIDATED PROFIT AND LOSS ACCOUNT

YEAR ENDED 31 DECEMBER 2004

GENERAL BUSINESS TECHNICAL ACCOUNT

Gross premiums written
Change in the gross provision for unearned premiums
Change in the provision for unearned premiums, reinsurers’ share

Earned premiums, net of reinsurance

Allocated investment return transferred from the non-technical account

Claims paid:

Gross amount
Reinsurers’ share

Net of reinsurance

Change in the provision for claims:

Gross amount
Reinsurers’ share

Net of reinsurance

Claims incurred, net of reinsurance

Net operating expenses

Balance on the general business technical account

The whole of the general business technical account relates to operations in run-off (see note 11).

Note

11

11

15

11

2004
£m

–
–
–

–

6

(70)
42

(28)

74
(51)

23

(5)

(1)

0

2003
£m

–
155
(155)

–

7

(151)
146

(5)

68
(67)

1

(4)

(3)

0

56 PRUDENTIAL PLC ANNUAL REPORT 2004 

LONG-TERM BUSINESS TECHNICAL ACCOUNT

Gross premiums written
Outwards reinsurance premiums

Earned premiums, net of reinsurance

Investment income:

Continuing operations
Discontinued operations

Unrealised gains on investments

Claims paid:

Gross amount
Reinsurers’ share

Net of reinsurance

Change in the provision for claims:

Gross amount
Reinsurers’ share

Net of reinsurance

Claims incurred, net of reinsurance

Change in long-term business provision:

Gross amount
Reinsurers’ share

Net of reinsurance

Change in provisions for linked liabilities, net of reinsurance

Change in other technical provisions, net of reinsurance

Net operating expenses

Investment expenses and charges

Tax attributable to the long-term business

Allocated investment return transferred to the non-technical account

Transfer to the fund for future appropriations

Balance on the long-term business technical account

Analysed between:

Continuing operations
Discontinued operations

Note

6

2004
£m

2003
£m

16,355
(256)

13,781
(290)

16,099

13,491

9,309
17

9,326

7,987
22

8,009

13

5,220

7,489

(13,273)
186

(11,843)
140

(13,087)

(11,703)

(27)
2

(25)

(29)
(3)

(32)

(13,112)

(11,735)

(5,267)
133

(3,935)
(15)

(5,134)

(3,950)

(4,322)

(4,728)

(9,456)

(8,678)

(1,985)

(1,844)

(522)

(481)

(896)

(824)

(215)

(77)

(4,025)

(5,021)

434

329

417
17

434

307
22

329

15

16

20

34

PRUDENTIAL PLC ANNUAL REPORT 2004   57

CONSOLIDATED PROFIT AND LOSS ACCOUNT
CONTINUED

YEAR ENDED 31 DECEMBER 2004

NON-TECHNICAL ACCOUNT

Balance on the general business technical account

Balance on the long-term business technical account
Tax credit attributable to balance on the long-term business technical account

Balance on the long-term business technical account before tax

Profit on insurance activities

Other activities
Investment income
Unrealised gains (losses) on investments
Allocated investment return transferred from the long-term business technical account
Investment expenses and charges
Allocated investment return transferred to the general business technical account
Other income:

UK fund management result
Asia fund management result
US broker-dealer and fund management result
Profit on the sale of discontinued operations

Other charges:

Corporate expenditure
UK banking business result – continuing operations

– discontinued operations

Amortisation of goodwill
Egg France closure cost

Profit (loss) on other activities

Profit on ordinary activities before tax

Analysed as:

Continuing operations
Discontinued operations

Tax on profit on ordinary activities

Profit for the financial year before minority interests
Minority interests

Profit for the financial year after minority interests

Dividends:

Interim (at 5.19p (5.09p) per share)^
Final (at 10.65p (10.29p) per share)^

Total dividends

Retained profit (loss) for the financial year

Reconciliation of operating profit before amortisation of goodwill to profit on ordinary activities†
Operating profit based on long-term investment returns before amortisation of goodwill 
Amortisation of goodwill

Operating profit based on long-term investment returns
Short-term fluctuations in investment returns
Profit or loss on the sale or termination of discontinued operations:

Profit on business disposals
Egg France closure cost

Profit on ordinary activities before tax (including actual investment returns)

Basic earnings per share

Based on operating profit after tax and related minority interests before amortisation of goodwill 

of £408m (£257m) and 2,129m (2,076m) shares*

Based on profit for the financial year after minority interests of £428m (£208m) and 2,129m (2,076m) shares*

Diluted earnings per share
Based on profit for the financial year after minority interests of £428m (£208m) and 2,132m (2,078m) shares*

Dividend per share*

* The 2003 figures for these lines have been restated to take account of the Rights Issue in 2004.

^ Dividend amounts per share have been restated where relevant to take account of the Rights Issue in 2004.

Note

8

20

8

13

16

34

15

11

11

21

11

8

8

20

8

21

5

34

11

8

5

5

5

2004
£m

–

434
195

629

629

115
8
215
(213)
(6)

136
19
(14)
48

(83)
43
(37)
(97)
(113)

21

650

670
(20)

(232)

418
10

428

(109)
(253)

(362)

66

583
(97)

486
229

48
(113)

650

2003
£m

– 

329
150

479

479

106
(10)
77
(189)
(7)

83
13
(3)
– 

(67)
55
(89)
(98)
– 

(129)

350

417
(67)

(144)

206
2

208

(106)
(214)

(320)

(112)

357
(98)

259
91

– 
– 

350

2004

Restated
2003

19.2p
20.1p

12.4p
10.0p

20.1p

10.0p

15.84p

15.38p

† Operating profit and operating earnings per share include investment returns at the expected long-term rate of return but exclude amortisation of goodwill and exceptional
items. The directors believe that operating profit, as adjusted for these items, better reflects underlying performance. Profit on ordinary activities and basic earnings per share
include these items together with actual investment returns. This basis of presentation has been adopted consistently throughout these financial statements.

58 PRUDENTIAL PLC ANNUAL REPORT 2004 

CONSOLIDATED STATEMENT OF TOTAL
RECOGNISED GAINS AND LOSSES

YEAR ENDED 31 DECEMBER 2004

Profit for the financial year after minority interests

Exchange movements, net of related tax of £12m (£18m)

Total recognised gains (losses) relating to the financial year

2004
£m

428

(161)

267

2003
£m

208

(253)

(45)

RECONCILIATION OF MOVEMENT IN
CONSOLIDATED SHAREHOLDERS’ CAPITAL
AND RESERVES

YEAR ENDED 31 DECEMBER 2004

1 January 2003, as previously reported
Prior year adjustment

1 January 2003, as restated*

Total recognised losses relating to 2003
New share capital subscribed
Transfer for shares issued in lieu of cash dividends
Dividends
Consideration paid for own shares*
Movement in cost of own shares*

31 December 2003, as previously reported
Prior year adjustment

1 January 2004, as restated*

Total recognised gains relating to 2004
Proceeds from Rights Issue, net of expenses
Other new share capital subscribed
Transfer for shares issued in lieu of cash dividends
Dividends
Consideration paid for own shares

31 December 2004

* The figures for these lines have been restated (see note 4).

Ordinary
share
capital
(note 28)
£m

100

100

Share
premium
(note 28)
£m

550

550

30
(27)

100

553

Restated
retained
profit
and loss
reserve
£m

2,963
(36)

2,927

(45)

27
(320)
(3)
1

2,625
(38)

Restated
total
£m

3,613
(36)

3,577

(45)
30

(320)
(3)
1

3,278
(38)

100

553

2,587

3,240

17
2

1,004
117
(116)

267

116
(362)
(4)

267
1,021
119

(362)
(4)

119

1,558

2,604

4,281

PRUDENTIAL PLC ANNUAL REPORT 2004   59

CONSOLIDATED BALANCE SHEET

31 DECEMBER 2004

ASSETS

Intangible assets
Goodwill

Investments
Land and buildings
Investments in participating interests
Other financial investments

Assets held to cover linked liabilities

Reinsurers’ share of technical provisions
Long-term business provision
Claims outstanding
Technical provisions for linked liabilities

Debtors
Debtors arising out of direct insurance operations:

Policyholders
Intermediaries

Debtors arising out of reinsurance operations
Other debtors:

Tax recoverable
Other*

Other assets
Banking business assets:

Egg
Jackson Federal Bank

Tangible assets
Cash at bank and in hand
Present value of acquired in-force long-term business

Prepayments and accrued income
Accrued interest and rent
Deferred acquisition costs
Other prepayments and accrued income

Total assets*

* The 2003 figures for these lines have been restated (see note 4).

60 PRUDENTIAL PLC ANNUAL REPORT 2004 

Note

2004
£m

Restated
2003
£m

21

1,367

1,504

22

10,965
12,367
56
26
23
24 117,262 109,219

35 129,655 120,240

25

23,830

19,921

612
99
307

9

1,018

106
8
20

159
373

666

499
151
274

924

125
4
19

158
451

757

11

34

26

35

27

11,995
–
155
1,415
86

11,654
975
184
1,221
108

13,651

14,142

1,195
2,908
250

4,353

1,131
2,952
138

4,221

174,540 161,709

LIABILITIES

Capital and reserves
Share capital
Share premium
Profit and loss account
Cost of shares held in trusts for employee incentive plans*

Shareholders' capital and reserves* 

Minority interests

Subordinated liabilities

Fund for future appropriations*

Technical provisions in respect of non-linked business
Long-term business provision
Claims outstanding

Technical provisions for linked liabilities

Provision for other risks and charges
Deferred tax

Deposits received from reinsurers

Creditors
Creditors arising out of direct insurance operations
Creditors arising out of reinsurance operations
Debenture loans
Amounts owed to credit institutions
Other borrowings
Obligations of Jackson National Life under funding and stocklending arrangements
Other creditors including taxation and social security:

Banking business liabilities:

Egg
Jackson Federal Bank

Tax
Final dividend
Other creditors*

Accruals and deferred income

Total liabilities*

*The 2003 figures for these lines have been restated (see note 4).

Note

2004
£m

Restated
2003
£m

100
553
2,625
(38)

3,240

119
1,558
2,646
(42)

4,281

71

107

1,429

1,336

16,686

12,657

28

28

28

10

32

9

104,138 100,287
891

826

9 104,964 101,178

9

24,137

20,195

20

1,522

1,154

51

48

32

32

32

32

11

34

340
10
1,761
191
1,292
3,308

382
12
1,781
192
1,136
3,762

11,217
–
1,017
253
1,367

10,787
894
851
214
1,133

20,756

21,144

643

650

174,540 161,709

PRUDENTIAL PLC ANNUAL REPORT 2004   61

Note

2004
£m

2003
£m

29

29

32

32

32

32

32

32

28

28

30

5,629
2,129

7,758

1,085
38
325

1,448

(130)
(1,228)
(3)
(621)
(170)
(252)
(36)
(44)

4,000
2,526

6,526

1,072
32
156

1,260

–
(1,041)
–
(17)
(184)
(214)
(29)
(44)

(2,484)

(1,529)

(1,036)

(269)

6,722

6,257

(1,429)
(800)
(9)
(1,959)

(1,336)
(940)
–
(2,359)

(4,197)

(4,635)

2,525

1,622

119
1,558
848

2,525

100
553
969

1,622

BALANCE SHEET OF THE COMPANY

31 DECEMBER 2004

Fixed assets
Investments:

Shares in subsidiary undertakings
Loans to subsidiary undertakings

Current assets
Debtors:

Amounts owed by subsidiary undertakings
Other debtors

Cash at bank and in hand

Less liabilities: amounts falling due within one year
Debenture loans
Commercial paper
Other borrowings
Amounts owed to subsidiary undertakings
Tax payable
Final dividend
Sundry creditors
Accruals and deferred income

Net current liabilities

Total assets less current liabilities

Less liabilities: amounts falling due after more than one year
Subordinated liabilities
Debenture loans
Other borrowings
Amounts owed to subsidiary undertakings

Total net assets

Capital and reserves
Share capital
Share premium
Profit and loss account

Shareholders’ funds

The financial statements on pages 56 to 95 were approved by the Board of directors on 1 March 2005.

SIR DAVID CLEMENTI
CHAIRMAN

JONATHAN BLOOMER
GROUP CHIEF EXECUTIVE

PHILIP BROADLEY
GROUP FINANCE DIRECTOR

62 PRUDENTIAL PLC ANNUAL REPORT 2004 

CONSOLIDATED CASH FLOW STATEMENT

YEAR ENDED 31 DECEMBER 2004

Operations
Net cash inflow from operating activities

Servicing of finance
Interest paid

Tax
Tax received

Acquisitions and disposals
Net cash inflow from disposal of European businesses

Equity dividends
Equity dividends paid

Net cash outflow before financing

Financing
Issue of borrowings
Reduction in credit facility utilised by investment subsidiaries managed by PPM America
Issues of ordinary share capital, net of expenses of £23m (£nil)

Net cash inflow from financing

Net cash inflow for the year

The net cash inflow was invested as follows:
Portfolio investments
Purchases:

Ordinary shares
Fixed income securities

Sales:

Ordinary shares
Fixed income securities

Net purchases (sales) of portfolio investments
Increase in cash and short-term deposits, net of overdrafts

In accordance with FRS 1, this statement excludes the cash flows of long-term business funds.

Note

35

2004
£m

93

2003
£m

88

(207)

(172)

72

–

(323)

(365)

111
(31)
1,140

1,220

855

128

27

(447)

(376)

829
(151)
30

708

332

36
2,204

2,240

1
962

963

(24)
(1,373)

(2)
(1,110)

(1,397)

(1,112)

843
12

855

(149)
481

332

35

35

35

35

35

PRUDENTIAL PLC ANNUAL REPORT 2004   63

NOTES ON THE FINANCIAL STATEMENTS

1. NATURE OF OPERATIONS
Prudential plc (the Company) together with its subsidiaries (collectively, the Group or Prudential) is an international financial services group
with its principal operations in the United Kingdom, the United States and Asia. During 2004, the Group operated in the UK through its
subsidiaries, primarily The Prudential Assurance Company Limited, Prudential Annuities Limited, Prudential Retirement Income Limited,
M&G Group plc and Egg plc. In the US the Group’s principal subsidiary is Jackson National Life Insurance Company. In Asia the Group’s
main operations are in Hong Kong, Japan, Malaysia, Singapore and Taiwan.

Long-term business products written in the UK and Asia are principally with-profits deposit administration, other conventional and
unitised with-profits policies and non-participating pension annuities in the course of payment. Long-term business also includes linked
business written in the UK and Asia. The principal products written by Jackson National Life in the US are interest sensitive deferred
annuities and whole-life policies, variable annuities, guaranteed investment contracts, equity linked indexed deferred annuities and 
term life insurance.

2. BASIS OF PREPARATION
The consolidated financial statements are prepared in accordance with the provisions of Section 255A of, and Schedule 9A to, the
Companies Act 1985 which cover the disclosures applicable to insurance companies and groups.

The consolidated financial statements are prepared in accordance with applicable accounting standards under UK Generally Accepted
Accounting Practice (UK GAAP), including Financial Reporting Standards (FRS) and Statements of Standard Accounting Practice (SSAP) and
also in accordance with the revised Statement of Recommended Practice, ‘Accounting for Insurance Business’, issued in November 2003
by the Association of British Insurers (the revised SORP). The results of US operations and certain Asian operations are prepared on the
basis of US GAAP, with non-insurance balances adjusted where necessary to comply with UK GAAP.

FRS 17, ‘Retirement benefits’ was issued in November 2000. This standard specifies how costs of providing retirement benefits, 
in particular for defined benefit schemes, should be recognised and disclosed in the financial statements. Under FRS 17 none of the
requirements need be recognised in the primary financial statements for the years ended 31 December 2004 and 2003. However,
disclosure is required of the impact of FRS 17 on the opening and closing balance sheet positions, profit and loss account, and 
statement of total recognised gains and losses to illustrate the effect if the standard had been recognised in these primary financial
statements, and details are disclosed in note 17. 

The consolidated financial statements of the Group include the assets, liabilities and results of the Company and subsidiary undertakings
in which Prudential has a controlling interest, using accounts drawn up to 31 December 2004. The results of subsidiaries are included in the
financial statements from the date acquired to the effective date of disposal. All intercompany transactions are eliminated on consolidation
except for investment management fees of £253m (£217m) charged by M&G and the Group’s US and Asia fund management operations
to long-term business funds.

The consolidated profit and loss account comprises a general business technical account (property and casualty insurance business), a
long-term business technical account (life insurance, pension, disability and sickness insurance and annuity business), and a non-technical
account. The insurance operations are presented by category of income and expenditure in each respective technical account. The
balances (profits on insurance activities for the year) from the general and long-term business technical accounts are then included in 
the non-technical account and combined with the Group’s non-insurance businesses (principally banking and fund management) to
determine the consolidated profit for the financial year.

In accordance with FRS 1, ‘Cash flow statements’, the statement of cash flows reflects only the cash flows of the Group’s non-insurance
businesses included in the non-technical account and amounts transferred to shareholders’ funds from the Group’s long-term businesses.

The balance sheet of the Company is prepared in accordance with Section 226 of, and Schedule 4 to, the Companies Act 1985, which
apply to companies generally. The Company has taken advantage of the exemption under Section 230 of the Companies Act 1985 from
presenting its own profit and loss account.

3. SIGNIFICANT ACCOUNTING POLICIES
There have been no changes in the Group’s accounting policies from those used in the 2003 statutory accounts with the exception 
of the implementation of UITF 38 as described in note 4.

Long-Term Business
The results are prepared in accordance with the modified statutory basis of reporting as set out in the revised Statement of Recommended
Practice issued by the Association of British Insurers in November 2003.

Premiums and claims
Premium and annuity considerations for conventional with-profits policies and other protection-type life insurance policies are recognised
when due. Premium and annuity considerations for linked policies, unitised with-profits policies and other investment-type policies are
recognised when received or, in the case of unitised or unit-linked policies, when units are issued. Premiums exclude any taxes or duties
assessed based on premiums.

Policy fees are charged to the linked, unitised with-profits and other investment-type policyholders’ account balances for mortality, asset
management and policy administration. These fees are recognised as revenue when charged against the policyholders’ account balances.

Claims paid include maturities, annuities, surrenders and deaths. Maturity claims are recorded on the policy maturity date. Annuity claims are
recorded when the annuity becomes due for payment. Surrenders are recorded when paid, and death claims are recorded when notified.

64 PRUDENTIAL PLC ANNUAL REPORT 2004 

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Deferred acquisition costs
Costs of acquiring new business, principally commissions, marketing and advertising costs and certain other costs associated with 
policy issuance and underwriting that are not reimbursed by policy charges are specifically identified and capitalised as deferred
acquisition costs (DAC), which are included as an asset in the balance sheet. The DAC asset is amortised against margins in future
revenues on the related insurance policies, to the extent that the amounts are recoverable out of the margins. Recoverability of the
unamortised DAC asset is assessed at the time of policy issue, and reviewed if profit margins have declined.

For with-profits business, the amortisation of the DAC asset is taken into account in determining the transfer from or to the fund 
for future appropriations. Movements on the DAC asset and amortisation for with-profits business have no direct impact on the 
profit attributable to shareholders.

For the business of Jackson National Life the determination of the expected emergence of margins, against which the amortisation 
profile of the DAC asset is established, is dependent on certain key assumptions. For single premium deferred annuity business, the 
key assumption is the expected long-term spread between the earned rate and the rate credited to policyholders. For variable annuity
business, the key assumption is the expected long-term level of equity market returns which, for 2004 and 2003, was 8.4% per annum
implemented using a mean reversion methodology. These returns affect the level of future expected profits through their effects on 
fee income and the required level of provision for guaranteed minimum death benefit claims. 

Long-term business provision
UK Insurance Operations
Prudential’s long-term business written in the UK comprises predominantly life insurance policies under which the policyholders are
entitled to participate in the profits of the long-term business supporting these policies. This business is also written in parts of Asia. 
Such policies are called ‘with-profits’ policies. Prudential maintains with-profits funds within the Group’s long-term business funds, 
which segregate the assets and liabilities and accumulate the profit and loss activity related to that with-profits business. The amounts
accumulated in these with-profits funds are available to provide for future policyholder benefit provisions and for bonuses to be
distributed to with-profits policyholders. The bonuses, both annual and final, reflect the right of the with-profits policyholders to
participate in the financial performance of the with-profits funds. Shareholders’ profits with respect to bonuses declared on with-profits
business correspond to the shareholders’ share of the cost of bonuses as declared by the Board of directors. The shareholders’ share
currently represents one-ninth of the cost of bonuses declared for with-profits policies.

Annual bonuses are declared and credited each year to all with-profits policies. The annual bonuses increase policy benefits and, once
credited, become guaranteed. Annual bonuses are charged to the profit and loss account as a change in the long-term business provision
in the year declared. Final bonuses are declared each year and accrued for all policies scheduled to mature and death benefits expected 
to be paid during the next financial year. Final bonuses are not guaranteed and are only paid on policies that result from claims through the
death of the policyholder or maturity of the policy within the period of declaration or by concession on surrender. No policyholder benefit
provisions are recorded for future annual or final bonus declarations.

The overwhelming majority of the liabilities for business in force of UK insurance operations are held by The Prudential Assurance
Company Limited (PAC) and its subsidiaries Prudential Annuities Limited (PAL) and Prudential Retirement Income Limited (PRIL). 
The key features of the liabilities of these companies are as follows:

Conventional with-profits and other protection-type policies
The future policyholder benefit provisions on conventional with-profits and other protection-type policies are calculated using the 
net premium method. The net premium is calculated such that it would be sufficient at the outset of the policy to provide only for the
discounted value of the original guaranteed death and maturity benefits on the chosen valuation assumptions. The provision is then
calculated by subtracting the present value of future net premiums from the present value of future benefits (including vested bonuses) 
using a prudent discount rate.

Under the net premium valuation method, vested bonuses are included in the cash flows assessed but future allocations of bonuses are
not included explicitly, although they are implicitly taken into account in the discount rate used, which is based on the return available on
suitable investments. The detailed methodology for UK companies is included in regulations contained in the FSA rules. In particular, the
returns available from equity and property assets are based on expected income and/or earnings and no allowance is made for potential
future capital growth.

The assumptions to which the estimation of the long-term business provision for these contracts is particularly sensitive are the interest rate
used to discount the provision and the assumed future mortality experience of policyholders. The net premium reserves are calculated using
assumptions for interest, mortality, morbidity and expense, but without assumptions for withdrawals. These assumptions are determined
as prudent best estimates at the date of valuation. Interest rates used in establishing policyholder benefit provisions for conventional 
with-profits policies in the consolidated financial statements range from 3.0% to 5.0% at 31 December 2004 and 31 December 2003. 
There have been no significant changes to other key assumptions.

Pension annuities
The interest rates used in establishing policyholder benefit provisions for pension annuities in the course of payment are adjusted each
year and range from 1.5% to 5.0% at 31 December 2004 and 2.0% to 5.1% at 31 December 2003. Mortality rates used in establishing
policyholder benefit provisions are based on published mortality tables adjusted to reflect actual experience. The only other noteworthy
change to assumptions in 2004 was with respect to mortality, where the shape of the set of assumptions has been changed as part of 
the regular monitoring of mortality developments. 

PRUDENTIAL PLC ANNUAL REPORT 2004   65

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Accumulating with-profits business
For accumulating with-profits business, the calculation of the long-term business provision is based on a gross premium bonus reserve
valuation. In general terms, a gross premium valuation basis is one in which the premiums brought into account are the full amounts
receivable under the contract. The method includes explicit estimates of premiums, expected claims, future regular bonuses, costs 
of maintaining contracts and future renewal expenses. Cash flows are discounted at the valuation rate of interest. The methodology 
for UK companies is included in the FSA rules. The discount rate is based on the expected return on the assets deemed to back the
liabilities as prescribed by the FSA rules. 

For PAC business the calculation is based on a valuation under which future reversionary bonuses are added to the guaranteed liabilities
existing at the valuation date. The provision is then calculated as the present value of future policyholder benefits plus the present value 
of future expenses, without assumption for withdrawals.

An addition is made in respect of future premiums if this produces a higher provision. The assumptions to which the estimation of the
long-term business provision is particularly sensitive are the assumed future reversionary bonuses, the interest rate used to discount the
provision, the assumed future per policy expenses and the assumed future mortality experience of policyholders.

For PAC business, the provision has been taken as the lower of:

the accumulated fund or the value at the bid price of the notional number of units allocated to policyholders, in both cases excluding
final bonus; and

the surrender or transfer value which, having regard to policyholders’ reasonable expectations, would be payable at the valuation date,
or, if greater, the value of the guaranteed liabilities excluding final bonus calculated on a gross premium bonus reserve method. 

For the purpose of calculating the liability using the bonus reserve method, the assumed interest rates range from 2.5% to 5.0% at
31 December 2004 and from 3.0% to 5.0% at 31 December 2003, while future reversionary bonuses are assumed to fall immediately 
from current levels to zero. There have been no significant changes of assumption for accumulating with-profits business. 

Additional details for PAC, PAL and PRIL are given in the statutory accounts of those companies.

Jackson National Life
The future policyholder benefit provisions for Jackson National Life’s conventional protection-type policies are determined using the 
net level premium method under US GAAP principles and assumptions as of the issue date as to mortality, interest, policy lapsation 
and expenses plus provisions for adverse deviations. Rates of interest used in establishing the policyholder benefit provisions range 
from 4.0% to 8.0%. Mortality assumptions range from 50% to 90% of the 1975-1980 Basic Select and Ultimate tables, depending on
underwriting classification and policy duration. For investment-type products sold by Jackson National Life, the policyholder benefit
provision included within technical provisions in the consolidated balance sheet is the policyholder account balance.

Asian Operations
The future policyholder benefit provisions for Asian businesses are determined in accordance with methods prescribed by local GAAP
adjusted to comply, where necessary, with UK GAAP. For the Hong Kong business, which is a branch of PAC, and the Singapore and
Malaysian operations the valuation principles and sensitivities to changes of assumptions of conventional with-profits and other protection-
type policies are similar to those described above for equivalent products written by the UK operations. For Hong Kong business the interest
rate has reduced to 3.4% at 31 December 2004 from 3.6% at 31 December 2003 for traditional business and to between 2.5% and 2.9%
at 31 December 2004 from 3.25% at 31 December 2003 for accumulating with-profits assurances. For Singapore and Malaysia there have
been no significant changes of assumption. Interest rates of 3.5% to 4.0% in Singapore and 4.0% in Malaysia at both 31 December 2004
and 31 December 2003 have been used in accordance with local regulations.

For Asian operations in countries where local GAAP is not well established and in which the business written is primarily non-participating
and linked business, US GAAP is used as the most appropriate proxy to local GAAP. The future policyholder benefit provisions for non-
linked business are determined using the net level premium method, with an allowance for surrenders, maintenance and claim expenses.
Rates of interest used in establishing the policyholder benefit provisions vary by operation depending on the circumstances attaching to
each block of business. As with the other Asian operations mentioned above, the assumptions to which the future policyholder benefit
provisions are most sensitive are the interest rate used to discount the liabilities and the future mortality and morbidity experience of
policyholders. In Taiwan, interest rates ranged from 1.4% to 7.0% at 31 December 2004 and from 1.5% to 6.5% at 31 December 2003. 
In Japan, they ranged from 0.9% to 1.3% at 31 December 2004 and from 0.9% to 1.6% at 31 December 2003.

Although the basis of valuation of Prudential’s overseas operations is in accordance with the requirements of the Companies Act 1985 
and ABI SORP, the valuation of policyholder benefit provisions for these businesses may differ from that determined on a UK modified
statutory basis for UK operations with the same features.

Linked business
For all insurance operations, segregated accounts are established for policyholder business for which policyholder benefits are wholly or
partly determined by reference to specific investments or to an investment-related index. The assets and liabilities of this linked business
are reported as summary totals in the consolidated balance sheet.

66 PRUDENTIAL PLC ANNUAL REPORT 2004 

■
■
3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Fund for future appropriations
The fund for future appropriations (FFA) represents the excess of assets over policyholder liabilities for the Group’s with-profits funds.
The annual excess (shortfall) of income over expenditure of the with-profits funds, after declaration and attribution of the cost of bonuses 
to policyholders and shareholders, is transferred to (from) the FFA each year through a charge (credit) to the profit and loss account. 
The balance retained in the FFA represents cumulative retained earnings arising on the with-profits business that has not been allocated 
to policyholders or shareholders. The balance retained in the FFA is determined after full provision for deferred tax on unrealised
appreciation on investments. The FFA in respect of the Scottish Amicable Insurance Fund is wholly attributable, but not yet allocated, 
to policyholders of that fund. Details are shown in note 9.

Overseas subsidiaries
Results of overseas subsidiaries are determined initially using local GAAP bases of accounting with subsequent adjustments where
necessary to comply with the Group’s accounting policies.

In the case of Jackson National Life, US GAAP results are adjusted to comply with UK GAAP in respect of the valuation basis for fixed
income securities and certain financial derivative instruments. Further details are shown in note 12.

General Insurance
General insurance business is accounted for on an annual accounting basis.

Revenue recognition
Premiums are recognised when risks are assumed. The proportion of premiums written relating to periods of risk beyond any year end 
is recorded as an unearned premium provision and subsequently recognised in earnings proportional to the period of the risk. Premiums
are presented gross of commission and exclude any taxes or duties assessed based on premium.

Claims
Claims incurred include settlement and handling costs of paid and outstanding claims arising from events occurring in the year and
adjustments to prior years’ claims provisions. Outstanding claims include claims incurred up to, but not paid at, the end of the accounting
period, whether or not reported.

Investment Returns
Investment returns comprise investment income, realised gains and losses and changes in unrealised gains and losses, except for changes
in unrealised gains and losses on debt securities held by Jackson National Life. Subject to provisions for permanent diminutions in value,
debt securities held by Jackson National Life are carried at amortised cost. 

Realised investment gains and losses represent the difference between the net sale proceeds and the cost of acquisition. Unrealised
investment gains and losses represent the difference between the carrying value at the previous year-end (or purchase value during 
the year) and the carrying value at the current year-end.

Investment returns in respect of long-term business, including those on assets matching solvency capital, are included in the long-term
business technical account. Other investment returns are included in the non-technical account.

Investment returns on assets covering general business liabilities are allocated from the non-technical account to the general business
technical account. Investment returns are also allocated between the long-term business technical account and the non-technical account 
for the difference between the actual investment rate of return of the long-term business technical account and the long-term rate 
of return on the assets backing shareholder financed long-term business (primarily Jackson National Life and certain Asian operations).
Further details are provided in note 5.

Reinsurance
In the normal course of business, the Group seeks to reduce loss exposure arising primarily from catastrophes or other significant adverse
events by reinsuring certain levels of risk in various areas of exposure with other insurance companies or reinsurers. An asset or liability 
is recorded in the consolidated balance sheet representing premiums due to or payments due from reinsurers, and the share of losses
recoverable from reinsurers.

Tax
The Group’s UK subsidiaries each file separate tax returns. Jackson National Life and other foreign subsidiaries, where permitted, file
consolidated income tax returns. In accordance with UK tax legislation, where one domestic UK company is a 75% owned subsidiary 
of another UK company or both are 75% owned subsidiaries of a common parent, the companies are considered to be within the same 
UK tax group. For companies within the same tax group, trading profits and losses arising in the same accounting period may be offset 
for purposes of determining current and deferred taxes.

Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result 
of taxable operations for the current year. To the extent that losses of an individual UK company are not offset in any one year, they 
can be carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of FRS 19. The Company has chosen not to apply 
the option available of recognising such assets and liabilities on a discounted basis to reflect the time value of money. Except as set out 
in FRS 19, deferred tax is recognised in respect of all timing differences that have originated but not reversed by the balance sheet date.

PRUDENTIAL PLC ANNUAL REPORT 2004   67

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Tax continued
Deferred tax on changes in the fair value of investments is recognised in the profit and loss account. The deferred tax liability in respect 
of revaluation of investments is reflected in shareholders’ funds and the fund for future appropriations. Deferred tax assets are recognised
to the extent that it is regarded as more likely than not that they will be recovered.

The tax charge for long-term business included in the long-term business technical account includes tax expense on with-profits funds
attributable to both the policyholders and the shareholders. Different tax rules apply under UK law depending upon whether the business
is life insurance or pension business. Tax on the life insurance business is based on investment returns less expenses attributable to that
business. Tax on the pension business is based on the shareholders’ profits or losses attributable to that business. The shareholders’ portion
of the long-term business is taxed at the shareholders’ rate with the remaining portion taxed at rates applicable to the policyholders.

The balance on the long-term business technical account is net of the total tax attributable to the long-term business. In order to present
the profit on long-term insurance activities in the non-technical account on a pre-tax basis, a tax credit attributable to the shareholders’
portion of the tax provision for long-term business, calculated at the effective tax rate (where appropriate on a long-term basis) of the
underlying business, is added. This shareholder tax add-back is then included in the tax expense on the profit on ordinary activities within 
the non-technical account. Further details are provided in note 20.

Stock-Based Compensation
The Group offers share award and option plans for certain key employees and a Save As You Earn plan (SAYE plan) for all UK and 
certain overseas employees. The arrangements for distribution to employees of shares held in trust relating to share award plans and 
for entitlement to dividends depend upon the particular terms of each plan. Shares held in trust relating to these plans are conditionally
gifted to employees. Compensation costs for non-SAYE plans are recorded over the periods during which share awards or options are
earned. Compensation costs are based on the quoted market prices of the shares at the grant date less any amounts paid or payable 
by employees in respect of the awards. In addition, shares are issued to a qualifying share ownership trust with the excess of the market
price subscribed at the date of transfer by the trust over nominal value recorded by the Company in its share premium account.

In December 2003, Urgent Issues Task Force Abstract 38 ‘Accounting for Employee Share Ownership Trusts’ (UITF 38) was issued. The
main effect of UITF 38 is that the Company must present the cost of acquiring the shares held in such trusts as a deduction in determining
shareholders’ funds. The Company has adopted the provisions of UITF 38 in its 2004 results. Further details are provided in note 4.

Pension Costs
These financial statements have been prepared in accordance with the provisions of SSAP 24, ‘Pension costs’. Disclosures of the
movements in the financial position of the Company’s defined benefit schemes, applying the methodology prescribed by FRS 17, 
are shown in note 17. Contributions to the Group’s defined benefit plans are calculated and expensed on a basis that spreads the costs 
over the service lives of participants. Contributions in respect of defined contribution plans are accrued by the Group when incurred.

Land and Buildings
Investments in tenant and Group occupied leasehold and freehold (directly owned) properties are carried at estimated fair value, with
changes in estimated fair value included in investment returns. Properties are valued annually either by the Group’s qualified surveyors 
or professional external valuers using The Royal Institution of Chartered Surveyors (RICS) guidelines. The RICS guidelines apply separate
assumptions to the value of the land, buildings and tenancy associated with each property. Each property is externally valued at least once
every three years. The cost of additions and renovations is capitalised and considered when estimating fair value.

In accordance with SSAP 19, ‘Investment properties’, no depreciation is provided on investment properties (other than Group occupied)
as the directors consider that these properties are held for investment purposes.

Investments in Participating Interests
A participating interest is a beneficial equity investment where the Group exercises influence over the investee’s operating and financial
policies. A participating interest where the Group exercises significant influence over the investee, generally through ownership of 20% 
or more of the entity’s voting rights, is considered to be an investment in associate. The Group’s investments in associates are recorded at 
the Group’s share of net assets. The carrying value of investments in associates is adjusted each year for the Group’s share of the entities’
profit or loss.

The Group’s investments in joint ventures are also recorded at the Group’s share of net assets. Other participating interests, where
significant influence is not exercised, are carried as investments on the consolidated balance sheet at fair value.

Other Financial Investments
Other financial investments include equity securities, debt and other fixed income securities, mortgages and other loans, loans 
to policyholders (excluding unpaid interest) and deposits with credit institutions.

68 PRUDENTIAL PLC ANNUAL REPORT 2004 

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Equity securities and debt and other fixed income securities
Equity securities are carried at fair value. Debt and other fixed income securities are carried at fair value, except for those held by Jackson
National Life, which, subject to provision for permanent diminutions in value, are carried at amortised cost. Fair value is based on quoted
market prices for listed securities, and on quotations provided by external fund managers, brokers, independent pricing services or values
as determined by the directors for unlisted securities. Changes in fair value are recognised in investment returns during the year of the
change. Debt and other fixed income securities held by Jackson National Life are carried at amortised cost as permitted by paragraph 24
of Schedule 9A to the Companies Act 1985. The amortised cost basis of valuation is appropriate under the provisions of the ABI SORP 
for Jackson National Life’s redeemable fixed income securities as they are held as part of a portfolio of such securities intended to be held
to maturity. Further details of the valuation basis for fixed income securities of Jackson National Life are explained in note 12.

Mortgages and other loans
Loans collateralised by mortgages and other unsecured loans are carried at unpaid principal balances, net of unamortised discounts 
and premiums and an allowance for loan losses, except for loans held by UK insurance operations which are carried at fair value. 
The allowance for loan losses is maintained at a level considered adequate to absorb losses inherent in the mortgage loan portfolio.

Loans to policyholders
Loans to policyholders are carried at unpaid principal balances and are fully collateralised by the cash value of policies.

Deposits with credit institutions
Deposits with credit institutions comprise items, the withdrawal of which are subject to time constraints, and are carried at fair value.
Changes in fair value are included in investment returns for the year.

Shares in Subsidiary Undertakings
Shares in subsidiary undertakings in the balance sheet of the Company are shown at the lower of cost and estimated realisable value.

Derivatives
Derivative financial instruments are used to reduce or manage investment, interest rate and currency exposures, to facilitate efficient
portfolio management and for investment purposes. The Group’s policy is that amounts at risk through derivative transactions are 
covered by cash or by corresponding assets. Derivative financial instruments are used to facilitate efficient portfolio management and 
for investment purposes. With the exception of derivatives held by Jackson National Life, these instruments are carried at fair value 
with changes in fair value included in investment returns. For Jackson National Life, the accounting for derivative financial instruments 
is explained in note 12.

As part of the efficient portfolio management of the Life Fund of The Prudential Assurance Company Limited, the fund may, from 
time to time, invest in cash settled forward contracts over Prudential plc shares. This is in order to avoid a mismatch of the Life Fund’s
investment portfolio with the investment benchmarks set for its equity based investment funds. The contracts will form part of the 
long-term investments of the Life Fund. These contracts are subject to a number of limitations for legal and regulatory reasons. 

Securities Lending
The Group is party to various securities lending agreements under which securities are loaned to third parties on a short-term basis. 
The loaned securities are not removed from the Group’s consolidated balance sheet; rather, they are retained within the appropriate
investment classification. The Group’s policy is that collateral in excess of 100% of the fair value of securities loaned is required from 
all securities borrowers and typically consists of cash, debt securities, equity securities or letters of credit.

In cases where the Group takes possession of the collateral under its securities lending programme, the collateral is included in other
financial investments in the consolidated balance sheet with a corresponding liability being recorded to recognise the obligation to return
such collateral. To further minimise credit risk, the financial condition of counterparties is monitored on a regular basis.

Linked Business Funds
Certain long-term business policies are linked to specific portfolios of assets or to an investment-related index. Such policies provide
benefits to policyholders that are wholly or partly determined by reference to the value of or income from specific investments or by
reference to fluctuations in the value of an index of investments. The assets supporting the linked policies are maintained in segregated
accounts in conformity with applicable laws and regulations. The segregated assets are reported at fair value within assets held to cover
linked liabilities on the consolidated balance sheet. The technical provisions for linked liabilities on the consolidated balance sheet are
determined based on the fair value of the underlying assets supporting the policies.

Tangible Assets
Tangible assets, principally computer equipment, software development expenditure, and furniture and fixtures, are capitalised and
depreciated on a straight-line basis over their estimated useful lives, generally three to ten years. Leasehold improvements are depreciated
over the life of the lease. Assets held under finance leases are capitalised at their fair value.

PRUDENTIAL PLC ANNUAL REPORT 2004   69

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

3. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
Banking Business Assets and Liabilities
Banking business assets consist primarily of certificates of deposit and short-term deposits with credit institutions carried at fair value and
mortgage loans carried at recoverable amount, being outstanding principal balances, net of allowances for loan losses. Loan provisions are
recorded for the overall loan portfolio to cover bad debts which have not been separately identified but which are known from experience
to be present in the portfolio. For loans in default, specific loan provisions are recorded. General provisions are raised in respect of losses,
which although not specifically identified, are known from experience to be present in any such portfolios. The level of general provision
is determined by the application of a number of basis points to the aspects of the portfolio which are not currently identified as delinquent
but which experience suggests contains lending which will ultimately lead to losses. The number of basis points applied to the portfolios
are regularly assessed against recent experience and adjusted if appropriate. Changes in loan provisions during the year are included in
the consolidated profit and loss account.

Liabilities relating to the Group’s banking business consist primarily of customer short-term or demand deposits, including interest accrued
on the deposits.

Further details of UK banking business assets and liabilities are contained in note 11.

Business Acquisitions and Disposals
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the acquired
company to fair value at the date of purchase. The difference between the fair value of the net assets of the acquired company and the fair 
value of the consideration given represents goodwill. Revenues and expenses of acquired entities are included in the consolidated profit
and loss account from the date of acquisition in the year acquired. Revenues and expenses of entities sold during the period are included
in the consolidated profit and loss account up to the date of disposal. The profit or loss on disposal is calculated as the difference between
sale proceeds net of expenses less net assets of the entity at the date of disposal. Gross premiums of acquired or sold insurance entities
are separately presented in the consolidated profit and loss account.

With effect from 1 January 1998, goodwill arising from acquisitions is reflected as an asset on the consolidated balance sheet and is
amortised through the consolidated profit and loss account on a straight-line basis over its estimated useful life, not exceeding 20 years.
Prior to 1 January 1998, goodwill relating to acquisitions was charged directly to shareholders’ funds. As permitted under the transitional
arrangements of FRS 10, ‘Goodwill and intangible assets’, amounts previously charged to shareholders’ funds have not been reinstated 
as assets. Upon disposal of a business acquired prior to 1 January 1998 to which goodwill relates, the original goodwill balance is charged 
to the consolidated profit and loss account in determining the gain or loss on the sale.

For life insurance company acquisitions, the adjusted net assets include an identifiable intangible asset recorded for the present value of
in-force business which represents the profits that are expected to emerge from the acquired insurance business. The present value of
in-force business is calculated using best estimate actuarial assumptions for interest, mortality, persistency and expenses and is amortised
over the anticipated lives of the related contracts in the portfolio.

Shareholders’ Dividends
Shareholders’ dividends are accrued in the period to which they relate regardless of when they are declared. Where scrip dividends are
issued, the value of such shares, measured as the amount of the cash dividend alternative, is credited to reserves and then the amount 
in excess of the nominal value of the shares issued is transferred from the share premium account to retained profit.

Share Premium
The difference between the proceeds received on issue of shares, net of issue costs, and the nominal value of the shares issued 
is credited to the share premium account.

Foreign Currency Translation
The profit and loss accounts of foreign subsidiaries are translated at average exchange rates for the year. Assets and liabilities of foreign
subsidiaries are translated at year-end exchange rates. Foreign currency borrowings that have been used to finance or provide a hedge
against Group equity investments in overseas subsidiaries are translated at year-end exchange rates. The impact of these currency
translations is recorded as a component of shareholders’ funds within the statement of total recognised gains and losses.

Other assets and liabilities denominated in foreign currencies are also converted at year-end exchange rates with the related foreign
currency exchange gains or losses reflected in the profit and loss account for the year.

4. IMPLEMENTATION OF UITF ABSTRACT 38 ‘ACCOUNTING FOR ESOP TRUSTS’
The Company has implemented UITF Abstract 38 ‘Accounting for ESOP Trusts’ in preparing its 2004 results which requires the Company to
present the cost of acquiring shares held in trusts for employee incentive plans as a deduction in determining shareholders' funds. The effect
of the change in policy is to reduce the Group’s shareholders' funds at 1 January 2004 from the previously published 31 December 2003
level by £38m. Comparative balance sheet amounts have been restated accordingly. The impact on the profit and loss account is immaterial.

70 PRUDENTIAL PLC ANNUAL REPORT 2004 

5. SUPPLEMENTAL EARNINGS INFORMATION
The Group uses operating profit based on long-term investment returns before amortisation of goodwill as a supplemental measure of 
its results. For the purposes of measuring operating profit, investment returns on shareholder financed business are based on expected
long-term rates of return. The expected long-term rates of return are intended to reflect historical real rates of return and, where appropriate,
current inflation expectations adjusted for consensus economic and investment forecasts. The significant operations that require adjustment
for the difference between actual and long-term investment returns are Jackson National Life and certain businesses in Asia.

For the Group’s continuing operations with investment portfolios that are both attributable to shareholders and subject to short-term
volatility, and the UK general business that was sold in 2002, a comparison of actual and long-term gains is as follows:

Actual gains attributable to shareholders:

Jackson National Life
Other operations

Long-term gains credited to operating results:

Jackson National Life
Other operations

1993 to
2004
£m

(429)
486

57

(46)
274

228

2004
£m

88
46

134

(71)
(15)

(86)

1993 to
2003
£m

(517)
440

(77)

25
289

314

Excess (shortfall) of actual gains over long-term gains

(171)

220

(391)

2003
£m

6
15

21

(87)
21

(66)

87

1993 to
2002
£m

(523)
425

(98)

112
268

380

2002
£m

(342)
66

(276)

(84)
8

(76)

1993 to
2001
£m

(181)
359

178

196
260

456

(478)

(200)

(278)

For the purposes of determining the long-term investment returns of Jackson National Life, from 2001 realised gains and losses arising 
on debt securities (including losses arising on the recognition of permanent diminutions in value) have been averaged over five years 
for inclusion in operating profit. For equity-related investments of Jackson National Life, a long-term rate of return of 8.0% has been
assumed and this rate has been applied to the monthly average carrying value of such investments after excluding the estimated effect 
of short-term market movements.

In years prior to 2001, long-term investment returns for Jackson National Life included within UK basis operating profit were estimated 
as the aggregate of investment income and averaged realised gains and losses for both debt securities and other types of security.
Comparatives for the aggregate long-term gains credited to operating results for the years 1993 to 2000 in the table shown above 
have not been restated for the refinement in policy, as the effect is not material.

From 2002, the other principal component of actual gains attributable to shareholders has been the revaluation gains of fixed income
securities of certain Asian operations. For 2001 and earlier years the principal other component that required calculation of the expected
long-term rate of return was UK equity securities that were held as portfolio investments backing UK general business liabilities and
related solvency capital. This business was disposed of in 2002. For these investments the long-term rate of return applied in 2001 was
7.5%. The long-term dividend yield was assumed to be 2.6%.

The overwhelming majority of long-term gains and losses, and the difference between actual and long-term gains, arises from the
accounting treatment of averaging realised gains and losses of Jackson National Life's fixed income securities over a five-year period 
within operating results. The only significant part of the investment portfolio for shareholder backed business where an assumed rate 
has been applied in the calculation of long-term gains to be included in operating profits is the aforementioned 8.0% for equity-related
investments of Jackson National Life. For this part of the portfolio, a 1% change would alter operating results by approximately £4m.

In addition to the adjustments made for investment returns, as described above, operating profit excludes amortisation of goodwill 
and gains on business disposals and similar items.

In accordance with FRS 3, the presentation of additional supplementary earnings per share information is permitted provided the earnings
basis used is applied consistently over time and is reconciled to consolidated profit for the financial year. In determining operating profit,
the Group has used the expected long-term investment return and excluded amortisation of goodwill and exceptional items as the directors
believe that such presentation better reflects the Group’s underlying performance on a statutory basis of measurement.

PRUDENTIAL PLC ANNUAL REPORT 2004   71

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

5. SUPPLEMENTAL EARNINGS INFORMATION CONTINUED
The Group’s supplemental measure of its results and reconciliation of operating profit based on long-term investment returns before
amortisation of goodwill to profit on ordinary activities, including the related basic earnings per share amounts, are as follows:

Before
tax
(note 8)
£m

Tax
(note 20)
£m

Minority
interests
£m

Basic
earnings
per share
Pence

Net
£m

2004
Operating profit based on long-term investment returns 

before amortisation of goodwill

Amortisation of goodwill
Short-term fluctuations in investment returns:

Jackson National Life
Other†

Profit or loss on the sale or termination of discontinued operations:

Profit on business disposals
Egg France closure cost

Profit on ordinary activities

2003 (restated*)
Operating profit based on long-term investment returns 

before amortisation of goodwill

Amortisation of goodwill
Short-term fluctuations in investment returns:

Jackson National Life
Other†

Profit on ordinary activities

583
(97)

159
70

48
(113)

(177)

2

(56)
(12)

(19)
32

(9)

17

10

650

(232)

357
(98)

93
(2)

350

(106)

6

(32)
(6)

(144)

(4)

2

408
(97)

103
49

29
(64)

428

257
(98)

61
(12)

208

19.2p
(4.6)p

4.8p
2.3p

1.4p
(3.0)p

20.1p

12.4p
(4.7)p

2.9p
(0.6)p

10.0p

* The 2003 earnings per share figures have been restated to take account of the Rights Issue in 2004.

† The adjustment from post-tax long-term investment returns to post-tax actual investment returns includes investment returns that are attributable to external equity investors 
in two investment funds managed by PPM America. These two funds are consolidated as quasi-subsidiaries but, except to the extent of Group participation in the funds, they
have no net impact on pre-tax or post-tax operating profit. Total profit, before and after tax, incorporating the adjustment from long term to actual investment returns, includes
gains of £9m (£4m) attributable to the minority interests in these funds.

A reconciliation of the weighted average number of ordinary shares used for calculating basic and diluted earnings per share is set out
below. The numbers for 2003 have been restated to take account of the Rights Issue in 2004.

Weighted average shares for basic earnings per share
Shares under option at end of year (note 28)
Number of shares that would have been issued at fair value on assumed option exercise

Weighted average shares for diluted earnings per share

6. SEGMENTAL INFORMATION – ANALYSIS OF LONG-TERM BUSINESS GROSS PREMIUMS WRITTEN

UK and Europe Insurance Operations
Jackson National Life
Asian Operations

Total

2004
Millions

2,129
13
(10)

2,132

2004
£m

9,186
4,717
2,452

2003
Millions

2,076
16
(14)

2,078

2003
£m

7,264
4,369
2,148

16,355

13,781

The analysis of gross premiums written is based on the territory of the operating unit assuming the risk. A similar analysis by territory 
of risk would not be materially different.

7. SEGMENTAL INFORMATION – INSURANCE AND INVESTMENT PRODUCTS NEW BUSINESS
Insurance Products and Investment Products

Insurance Products
Gross Premiums

Investment Products
Gross Inflows

Total

UK and Europe Operations
US Operations
Asian Operations

Group total

72 PRUDENTIAL PLC ANNUAL REPORT 2004 

2004
£m

6,538
4,420
1,172

2003
£m

4,128
4,066
989

2004
£m

2003
£m

2004
£m

5,845
418
18,845

3,797
159
18,157

12,383
4,838
20,017

2003
£m

7,925
4,225
19,146

12,130

9,183

25,108

22,113

37,238

31,296

7. SEGMENTAL INFORMATION – INSURANCE AND INVESTMENT PRODUCTS NEW BUSINESS CONTINUED
Insurance Products – New Business Premiums

Single

Regular

Annual
Premium Equivalents

2004
£m

2003
£m

2004
£m

2003
£m

2004
£m

2003
£m

UK and Europe Insurance Operations
Direct to customer
Individual annuities
Individual pensions and life
Department of Work and Pensions rebate business

Total

Business to Business
Corporate pensions
Individual annuities
Bulk annuities

Total

Intermediated distribution
Life
Individual annuities
Individual and corporate pensions
Department of Work and Pensions rebate business

Total

Partnerships
Life 
Individual and bulk annuities

Total

Europe
Life

630
19
265

914

153
229
474

856

1,001
1,180
189
89

2,459

790
1,249

2,039

89

657
22
280

959

168
223
287

678

818
828
120
103

1,869

293
52

345

87

–
10
–

10

137
–
–

137

5
–
25
–

30

2
–

2

2

–
12
–

12

127
–
–

127

22
–
29
–

51

–
–

–

–

Total UK and Europe Insurance Operations

6,357

3,938

181

190

US Operations
Fixed annuities
Equity linked indexed annuities
Variable annuities
Life
Guaranteed Investment Contracts
GIC – Medium Term Notes

Total

Asian Operations
China
Hong Kong
India (Group's 26% interest)
Indonesia
Japan
Korea
Malaysia
Singapore
Taiwan
Other

Total

Group total

1,130
429
1,981
16
180
672

4,408

9
255
5
38
17
36
7
199
88
8

662

1,375
255
1,937
–
183
303

4,053

7
189
4
27
9
19
11
181
28
7

482

11,427

8,473

–
–
–
12
–
–

12

16
78
33
28
7
60
61
47
143
37

510

703

–
–
–
13
–
–

13

11
83
16
31
35
30
59
57
132
53

507

710

63
12
27

102

152
23
47

222

105
118
44
9

276

81
125

206

11

817

113
43
198
14
18
67

453

17
103
33
32
9
64
62
67
151
38

576

66
14
28

108

144
22
29

195

104
83
41
10

238

29
5

34

9

584

138
25
194
13
18
30

418

12
102
16
34
36
32
60
75
135
53

555

1,846

1,557

Annual Premium Equivalents are calculated as the aggregate of regular new business premiums and one tenth of single new 
business premiums.

PRUDENTIAL PLC ANNUAL REPORT 2004   73

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

7. SEGMENTAL INFORMATION – INSURANCE AND INVESTMENT PRODUCTS NEW BUSINESS CONTINUED
Investment Products – Funds Under Management (FUM)

UK and Europe Operations
US Operations
Asian Operations

Total

FUM
1 Jan 2004
£m

24,192
148
6,596

Gross

FUM
inflows Redemptions movements 31 Dec 2004
£m

£m

£m

£m

Market
and other

5,845
418

(3,841)
(31)
18,845 (17,647)

2,509
15
38

28,705
550
7,832

30,936

25,108 (21,519)

2,562

37,087

8. SEGMENTAL INFORMATION – PROFIT ON ORDINARY ACTIVITIES BEFORE TAX

Balance on 
general business 
technical account

Balance on long-term
business technical
account before tax

Other activities

Total

2004
£m

2003
£m

2004
£m

2003
£m

2004
£m

2003
£m

2004
£m

2003
£m

Operating profit before amortisation 

of goodwill

UK and Europe Insurance Operations
M&G
Egg – continuing operations (note 11) 

– discontinued operations (note 11) 

Total UK and Europe Operations

US Operations:

0

0

0

0

Jackson National Life – continuing operations (note 12)

– discontinued operations (note 34) 

Broker-dealer and fund management (note 12)

Total US Operations

Asian Operations (net of development

expenses of £15m (£27m))

Other Income and Expenditure:

Investment income†
Unrealised gains (losses) on investments
Allocations from technical accounts
Short-term fluctuations in investment returns

Investment return and other income
Interest payable on core structural 

borrowings (note 16)

Corporate expenditure:
Group Head Office
Asia Regional Head Office

Total

Operating profit before amortisation of goodwill

Analysed as:

Continuing operations
Discontinued operations (notes 11 and 34)

Items excluded from operating profit 
before amortisation of goodwill:

Amortisation of goodwill (note 21)
Short-term fluctuations in investment returns (note 5)
Profit or loss on the sale or termination of discontinued operations:

629

612
17

479

457
22

Profit on business disposals (note 34)
Egg France closure cost (note 11)

Total

Statutory basis profit on ordinary

activities before tax

0

0

629

479

† Investment income is shown after deducting interest payable on non-core borrowings, as shown in note 16.

74 PRUDENTIAL PLC ANNUAL REPORT 2004 

305

256

136
43
(37)

142

(14)

(14)

83
55
(89)

49

(3)

(3)

256

143
22

165

305
136
43
(37)

447

196
17
(14)

199

256
83
55
(89)

305

143
22
(3)

162

58

19

13

130

71

305

196
17

213

111

56
8
209
(229)

44

60
(10)
70
(91)

29

56
8
209
(229)

44

60
(10)
70
(91)

29

(154)

(143)

(154)

(143)

(54)
(29)

(193)

(46)

(9)
(37)

(97)
229

48
(113)

67

21

(43)
(24)

(181)

(122)

(33)
(89)

(98)
91

–
–

(7)

(54)
(29)

(193)

583

603
(20)

(97)
229

48
(113)

67

(43)
(24)

(181)

357

424
(67)

(98)
91

–
–

(7)

(129)

650

350

9. SEGMENTAL INFORMATION – NET ASSETS
A segmental analysis of the fund for future appropriations and the technical provisions net of reinsurers’ share is set out below which,
although liabilities, provides a more useful indication of the assets supporting the business:

Fund for future appropriations and net technical provisions

Fund for future appropriations:

Scottish Amicable Insurance Fund of Prudential Assurance Company (PAC)

(closed to new business and wholly attributable but not allocated to policyholders)†

Other funds*

Technical provisions (net of reinsurers’ share)

Total*

Comprising:

UK and Europe Operations*
Jackson National Life
Asian Operations

Total*

2004
£m

Restated
2003
£m

1,836
14,850

1,404
11,253

16,686

12,657
128,083 120,449

144,769 133,106

111,846 102,565
23,854
6,687

24,682
8,241

144,769 133,106

* The 2003 figures for these lines have been restated (see note 4).

† The Scottish Amicable Insurance Fund (SAIF) is a separate sub-fund within the PAC long-term business fund. This sub-fund contains all the with-profits business and all other
pension business that was transferred from the Scottish Amicable Life Assurance Society to PAC in 1997. No new business is written in the sub-fund. The SAIF sub-fund is
managed to ensure that all the invested assets of SAIF are distributed to SAIF policyholders over the lifetime of the SAIF policies. With the exception of certain amounts in respect
of unitised with-profits life business, all future earnings arising in SAIF are retained for existing SAIF with-profits policyholders. Any excess (deficiency) of revenue over expense
within SAIF during a period is offset by a transfer to (from) the SAIF fund for future appropriations. Shareholders have no interest in the profits of SAIF, although they are entitled
to the investment management fees paid on this business. Should the assets of SAIF be inadequate to meet the guaranteed benefit obligations to the policyholders of SAIF, the
PAC long-term fund would be liable to cover any such deficiency. With the exception of certain guaranteed annuity products (as described in note 33), SAIF with-profits policies
do not guarantee minimum rates of return to policyholders.

10. SEGMENTAL INFORMATION – SHAREHOLDERS' FUNDS

Analysis of shareholders’ capital and reserves

UK and Europe Operations:

Long-term business operations
M&G
Egg (note 11)†

US Operations†:

Jackson National Life (note 12)
Broker-dealer and fund management (note 12)

Asian Operations

Other Operations:

Goodwill†
Holding company net borrowings
Other net liabilities*

Total*

* The 2003 figures for these lines have been restated (see note 4).

† Total goodwill comprises amounts included in:

Other Operations relating to M&G and acquired Asian businesses
US Operations
Egg 

Total (note 21)

Core
structural
borrowings of
shareholder
financed

operations Shareholders’
funds
2004
£m

(note 32)
2004
£m

Core
structural
Restated borrowings of
shareholder
net assets
financed
before core
operations
shareholder
(note 32)
borrowings
2003
2003
£m
£m

Restated
shareholders’
funds
2003
£m

Net assets
before core
shareholder
borrowings
2004
£m

889
312
269

612
336
348

1,470

1,296

889
312
269

1,470

2,428
64

2,492

819

1,352
1,561
(616)

(130)

2,298
64

(130)

2,362

819

1,352
(1,106)
(616)

(2,667)

2,398
71

2,469

627

1,445
432
(462)

1,415

5,807

2,297

(2,667)

(370)

7,078

(2,797)

4,281

612
336
348

1,296

2,258
71

2,329

627

(140)

(140)

(2,427)

1,445
(1,995)
(462)

(2,427)

(1,012)

(2,567)

3,240

2004
£m

1,352
15
–

1,367

2003
£m

1,445
53
6

1,504

PRUDENTIAL PLC ANNUAL REPORT 2004   75

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

11. SEGMENTAL INFORMATION – UK OPERATIONS
(i) General Business

Gross premiums written

Underwriting result

Investment return

Operating profit

UK commercial business (in run-off)

2004
£m

– 

2003
£m

– 

2004
£m

(6)

2003
£m

(7)

2004
£m

6

2003
£m

7

2004
£m

0

2003
£m

0

The Group sold its UK home and motor insurance business in 2002 and, as part of the sale arrangements, the insurance liabilities of this
business at the end of 2001 were fully reinsured. This business is now in run-off, as is the Group's UK commercial business that was closed
to new business in 1992.

(ii) Egg

Interest receivable from:

Loans and advances to customers
Debt securities
Other

Interest payable on:

Customer accounts
Other

Net interest income
Other operating income

Operating income 
Administrative expenses
Provision for bad and doubtful debts
Other expenses

Operating profit from continuing operations

Operating result

2004
£m

553
180
170

903

(237)
(379)

(616)

287
210

497
(232)
(182)
(40)

43

Restated
2003
£m

461
177
184

822

(236)
(323)

(559)

263
157

420
(214)
(127)
(24)

55

In July 2004, Egg announced that it intended to take the necessary steps to withdraw from the French market at an expected cost of £113m.
After taking into account tax relief of £32m, the effect on minority interests was £17m. This business, which has been treated as discontinued
operations in these financial statements, incurred losses up to the date of the announcement of £37m (£89m).

Assets
Loans and advances to banks 
Loans and advances to customers
Debt securities
Other banking business assets

Total banking business assets
Other assets

Total 

Liabilities
Customer accounts
Debt securities issued (note 32)
Securities sold under agreements to repurchase (note 32)
Deposits by banks 
Other banking business liabilities

Total banking business liabilities
Debenture loans (note 32)
Other liabilities including tax

Shareholders’ funds:

Group share
Minority interests

Total 

76 PRUDENTIAL PLC ANNUAL REPORT 2004 

Balance sheet

2004
£m

Restated
2003
£m

616
7,642
3,120
617

11,995
33

12,028

6,607
1,807
131
2,352
320

11,217
451
22

11,690

330
6,718
4,157
449

11,654
41

11,695

6,452
1,423
829
1,610
473

10,787
451
23

11,261

269
69

348
86

12,028

11,695

12. US OPERATIONS – ADDITIONAL DETAIL ON BASIS OF PRESENTATION OF RESULTS
The results of US Operations, mainly Jackson National Life (JNL), are consolidated into the Group accounts based on US Generally
Accepted Accounting Principles (US GAAP). However, certain adjustments are made in the Group’s consolidated financial statements 
to the US GAAP results reported in Jackson National Life’s own financial statements in order to comply with UK GAAP, with the Group’s
accounting policies, and to reflect appropriately the US Operations segmental result, as set out below:

Reconciliation from JNL 2004 US GAAP basis
result to UK GAAP result for US Operations

Profit and loss account
Operating profit:

Jackson National Life
Broker-dealer and fund management
Realised investment gains (losses), net
of related change to amortisation of
acquisition costs (note (ii)) (US GAAP as
published also includes the change in
the fair value of hedging instruments)

Short-term fluctuations in investment returns 
Gain on sale of Jackson Federal Bank
Income from discontinued operations
Amortisation of goodwill

Profit before tax before minority interests
Minority interests (note (iii))

Profit before tax after minority interests

Tax (charge) credit:

on operating profit
on realised investment gains and losses
on short-term fluctuations in investment returns
on disposals
on income from discontinued operations

Total tax charge

Net income

Movement in shareholders’ funds
Net income (as shown above)
Capital contributions
Net movement in other comprehensive income 
Dividends paid to intermediate holding company

Total movement in year 
Shareholders’ funds at beginning of year

Shareholders’ funds at end of year 

Comprising:

Jackson National Life
Broker-dealer and fund management

Reverse
FAS 115
and FAS 133
effects (notes
(i) and (ii))
and adjust
for minority

US GAAP
adjusted
for minority
interests
and reversal
of FAS 115
interests and FAS 133
effects
US$m

(note (iii))
US$m

US GAAP
per JNL
financial
statements
US$m

Long-term
investment
returns
and other
minor
adjustments
(note (iv))
US$m

US Operations
segmental result for
UK Modified Statutory
Basis GAAP purposes
(note (v))

US$m

£m

Other US
subsidiaries
US$m

788

(245)

543

(184)
(37)

359
(26)

196
(14)

11

143

(65)

66
32

1,029
(49)

980

(276)
(33)

(30)
(11)

(350)

630

630
29
(69)
(120)

470
4,402

4,872

(310)
49

(261)

86
6

92

(169)

(169)

78

(91)
(405)

(496)

78

66
32

719
– 

719

(190)
(27)

(30)
(11)

(258)

461

461
29
9
(120)

379
3,997

4,376

(78)
291
10

(4)

(2)

(2)

77
27
(103)

1

(1)

(1)

(9)

(10)
45

35

(2)

9

9

(4)

(4)

5

5
6

(15)

(4)
127

123

291
76
32
(6)

726

159
41
17
(3)

396

726

396

(117)

(103)
(30)
(11)

(261)

465

465
35

(135)

365
4,169

4,534

4,411
123

4,534

(64)

(56)
(16)
(6)

(142)

254

2,298
64

2,362

PRUDENTIAL PLC ANNUAL REPORT 2004   77

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

12. US OPERATIONS – ADDITIONAL DETAIL ON BASIS OF PRESENTATION OF RESULTS CONTINUED
(i) The Valuation Basis of Debt Securities – Reversal of FAS 115 Effects
Under US GAAP, debt securities classified as ‘available for sale’ under Financial Accounting Standard (FAS) 115 are carried in the balance
sheet at fair value with movements on unrealised appreciation accounted for directly within shareholders’ reserves as ‘Other Comprehensive
Income’. By contrast, consistent with the ABI SORP, for Group reporting purposes, all fixed income securities are carried at amortised 
cost subject to provision for permanent diminution in value. This accounting treatment is appropriate as the securities are held as part of 
a portfolio of such securities intended to be held to maturity. Movements in unrealised appreciation arising from changes in the fair value
of these securities do not feature as a part of the Group’s UK GAAP accounting.

(ii) The Valuation Basis of Hedging Derivative Instruments – Reversal of FAS 133 Effects
Under FAS 133, all derivative instruments are recognised in the balance sheet at their fair values and changes in such fair values are
recognised immediately in earnings unless specific hedging criteria are met. Jackson National Life uses derivatives (primarily interest rate
swaps) to hedge certain risks in conjunction with its asset/liability management programme. However, Jackson National Life has elected
not to incur the costs of restructuring its derivative contracts, segregating investment portfolios and adding the systems and personnel
required to qualify for much stricter hedge accounting treatment.

Net earnings for Jackson National Life on a US GAAP basis reflect increased volatility owing to fair value fluctuations on its derivative
instruments, particularly for interest rate swaps that are regularly used to manage risks associated with movements in interest rates.
However, the largely offsetting change in the fair value of hedged investments will remain as an adjustment taken directly to shareholders’
funds under US GAAP, as described in note (i). This position can be contrasted with the position under UK GAAP where hedge accounting
for relevant derivative instruments is still appropriate. Accordingly, gains and losses recognised under FAS 133 are eliminated in order 
to comply with UK GAAP. 

(iii) Minority Interests
The UK GAAP results are determined after adjustment for minority interests. For UK reporting purposes the segmental result of Jackson
National Life reflects its proportionate interests in the results of two investment funds that are consolidated as quasi-subsidiaries.

(iv) Presentation of Investment Returns within the UK Basis Performance Statements
Profit (loss) on ordinary activities before tax 
With the exception of the elimination of FAS 133 effects, as explained in note (ii), and revaluation gains on certain equity-based 
securities that are recorded within Other Comprehensive Income under US GAAP, the total profit (loss) under UK GAAP is the same 
as under US GAAP.

Operating profit
Under US GAAP, the convention is to refer to operating income as income before realised gains and losses and related amortisation 
of acquisition costs. Under UK GAAP, consistent with the ABI SORP, operating profit is determined after inclusion of long-term 
investment returns i.e. investment income and estimated long-term capital gains. Details of the method for determining long-term 
returns for Jackson National Life are explained in note 5.

US$ to £

1.83
1.92

Long-term business
technical account

Non-technical
account

2004
£m

2003
£m

2004
£m

851
5,337
615

6,803
1,722
801

9,326

908
5,146
617

6,671
651
687

8,009

0
7
109

116
(1)
0

115

2003
£m

0
10
91

101
5
0

106

(v) Exchange Rates

Average rate for 2004 applied to profit and loss account
Year end rate 2004 applied to shareholders’ funds

13. INVESTMENT INCOME

Income from:

Land and buildings
Listed investments
Other investments

Gains (losses) on the realisation of investments
Exchange gains

Total

78 PRUDENTIAL PLC ANNUAL REPORT 2004 

14. LONG-TERM BUSINESS PROVISIONS, PREMIUMS AND POLICYHOLDERS' BONUSES
(i) Technical Provisions and Technical Provisions for Linked Liabilities
The following table provides an analysis of technical provisions between with-profits and non-participating business:

Scottish Amicable Insurance Fund*

Financed by with-profits funds:

With-profits business
Non-participating business†

Shareholder financed business:
Non-participating business
Linked business

Total

(ii) Gross Premiums
The following table provides an analysis of gross premiums between with-profits and non-participating business:

Scottish Amicable Insurance Fund*

Financed by with-profits funds:

With-profits business
Non-participating business†

Shareholder financed business:
Non-participating business
Linked business

Total

2004
%

9

39
9

24
19

100

2004
%

1

19
1

60
19

100

2003
%

10

41
9

23
17

100

2003
%

2

25
1

54
18

100

* The Scottish Amicable Insurance Fund is closed to new business. The assets and liabilities of the fund are wholly attributable to the policyholders of the fund.

† Annuity business written by Prudential Annuities Limited, a subsidiary of the with-profits fund of The Prudential Assurance Company Limited (PAC), and by a separate fund 
of the PAC with-profits fund, which comprises non-participating and linked business purchased from the Scottish Amicable Life Assurance Society.

(iii) Policyholders’ Bonuses
Bonuses declared for the year in respect of the Group’s with-profits business are included in the change in long-term business provision
or, where the policy is no longer in force, in claims incurred. The total cost of policyholders’ bonuses was £2,233m (£2,325m).

15. NET OPERATING EXPENSES

Acquisition costs
Change in deferred acquisition costs
Administrative expenses
Amortisation of present value of acquired in-force business (note 27)

Total

Long-term business
technical account

General business
technical account

2004
£m

1,508
(78)
530
25

1,985

2003
£m

1,188
(3)
633
26

1,844

2004
£m

2003
£m

– 
– 
1
– 

1

– 
– 
3
– 

3

Net operating expenses in the consolidated profit and loss account also include corporate expenditure of £83m (£67m) in the 
non-technical account.

PRUDENTIAL PLC ANNUAL REPORT 2004   79

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

16. INVESTMENT EXPENSES AND CHARGES

Interest payable on core structural borrowings
Interest on bank loans and overdrafts
Interest on other borrowings

Total interest payable
Investment management expenses

Total

Long-term business
technical account

Non-technical
account

2004
£m

– 
47
91

138
384

522

2003
£m

– 
40
92

132
349

481

2004
£m

154
– 
59

213
– 

213

2003
£m

143
– 
46

189
– 

189

Long-term business interest payable includes £78m (£81m) in respect of products in the nature of funding arrangements entered into 
by Jackson National Life.

Long-term business investment management expenses include management fees charged by M&G and the Group’s US and Asia fund
management operations and fees paid to external property managers.

Interest on other borrowings in the non-technical account includes £1m (£2m) in respect of non-recourse borrowings of investment funds
managed by PPM America, £33m (£26m) in respect of Egg debenture loans and £25m (£18m) in respect of commercial paper and other
borrowings that support a short-term fixed income securities reinvestment programme. Further details on borrowings are included in note 32.

17. INFORMATION ON STAFF AND PENSION COSTS
The average number of staff employed by the Group during the year were:

UK and Europe Operations
US Operations
Asian Operations

Total

The costs of employment were:

Wages and salaries
Social security costs
Other pension costs (see below)

Total

2004

2003

10,849
2,589
8,277

11,473
2,742
6,797

21,715

21,012

2004
£m

762
62
49

873

2003
£m

710
54
48

812

Pension Costs
The Group has chosen not to fully implement FRS 17 ‘Retirement benefits’ for the 2004 financial statements. Pension costs shown above
have been determined applying the principles of SSAP 24 ‘Pension costs’. £31m (£32m) of the costs related to defined benefit schemes
and £18m (£16m) to defined contribution schemes. In addition, £15m (£12m) of the costs related to overseas defined contribution schemes.

Actuarial valuation and funding
The Group operates a number of pension schemes around the world. The largest scheme is the Prudential Staff Pension Scheme (PSPS).
This Scheme is primarily a defined benefit scheme but no employees with employment offers after 31 July 2003 are eligible for membership
of the defined benefit section of the Scheme. On the FRS 17 basis of valuation described below, 90% of the liabilities of Group defined
benefit schemes are accounted for within PSPS.

This Scheme has assets held in separate trustee administered funds and was last subject to a full triennial actuarial valuation as at 5 April 2002
by P N Thornton, a qualified actuary and a partner in the firm of Watson Wyatt Partners. The principal actuarial assumptions adopted were
investment return 6.6% per annum, pensionable earnings growth 4.5% per annum, increases to pensions in payment 2.5% per annum and
dividend growth 3.5% per annum.

The market value of Scheme assets as at that date was £4,034m and the actuarial value of the assets was sufficient to cover 110% of the
benefits that had accrued to members, allowing for expected future increases in earnings. As a result of the actuarial valuation, the employers’
contribution rate has continued at the minimum rate prescribed under the Scheme rules, which is 12.5% of salaries.

The employers’ contribution is required to be paid as a minimum in future years irrespective of the excess of assets in the Scheme and,
under the current Scheme rules, access to the surplus through refunds from the Scheme is not available. Accordingly the surplus is not
recognised as an asset in the Group’s financial statements and the pension cost charge has been determined on an accrued payable 
basis without regard to the spreading of the surplus in the fund that would normally be appropriate under the requirements of SSAP 24. 

The Group also operates two smaller defined benefit schemes for UK employees in respect of Scottish Amicable and M&G activities,
whose aggregate pension costs on a SSAP 24 basis are materially the same as the funding cost. For all three schemes the projected unit
method was used for the most recent full actuarial valuations.

80 PRUDENTIAL PLC ANNUAL REPORT 2004 

17. INFORMATION ON STAFF AND PENSION COSTS CONTINUED
FRS 17 basis disclosure
(i) Basis of valuation and scheme assets and liabilities
Using external actuarial advice provided by Watson Wyatt Partners for the valuation of PSPS and by Aon Limited for the M&G scheme,
and internal advice for the Scottish Amicable scheme, the most recent full valuations have been updated to 31 December 2004 applying
the principles prescribed by FRS 17. 

The key assumptions adopted for the FRS 17 basis valuations were:

Price inflation
Rate of increase in salaries
Rate of increase of present and future pensions
Rate used to discount scheme liabilities

The assets in the schemes and the expected rates of return were:

Equities
Bonds
Properties
Other assets

Total value of assets

31 Dec 2004

31 Dec 2003

31 Dec 2002

2.80%
4.80%
2.80%
5.30%

2.70%
4.70%
2.70%
5.40%

2.25%
4.25%
2.25%
5.50%

31 Dec 2004

31 Dec 2003

31 Dec 2002

Long-term
expected
rate of
return

7.50%
4.75%
6.80%
4.80%

6.68%

Assets 
£m

2,568
1,057
533
62

4,220

Long-term
expected
rate of
return

7.75%
5.00%
7.00%
4.00%

7.10%

Assets 
£m

2,671
639
564
116

3,990

Long-term
expected
rate of
return

8.00%
5.00%
7.75%
4.00%

7.50%

Assets 
£m

2,501
473
536
60

3,570

The long-term expected rates of return have been determined after applying due consideration to the requirements of paragraph 54 
of FRS 17, in particular, taking account of the values of the assets and equity market levels at the balance sheet dates.

The present value of the liabilities of the three schemes at 31 December 2004 was £4,869m (31 December 2003 £4,592m). The resulting
scheme deficit arising from the excess of liabilities over assets at 31 December 2004 comprised £494m attributable to the PAC with-profits
fund and £155m attributable to shareholder operations. At 31 December 2003, the resulting scheme deficit comprised £457m attributable
to the PAC with-profits fund and £145m attributable to shareholder operations.

The movements in the difference between scheme assets and liabilities were:

Current service cost
Contributions
Other finance income
Actuarial losses

Net reduction

31 Dec 2004
£m

31 Dec 2003
£m

(66)
31
33
(45)

(47)

(62)
32
39
(64)

(55)

PRUDENTIAL PLC ANNUAL REPORT 2004   81

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

17. INFORMATION ON STAFF AND PENSION COSTS CONTINUED
(ii) Estimated pension scheme liability attributable to shareholder operations if FRS 17 had been adopted 
Movements on the pension scheme liability attributable to shareholder operations that would have been recognised in the Group’s
primary statements had FRS 17 been implemented are as follows: 

Net pension
liability
attributable
to
shareholders
1 Jan 2004
£m

(145)
44

(101)

Gross of tax liability
Related deferred tax

Net of tax liability

(a) Profit and loss charge attributable to shareholders
This comprises:

Operating charge (all current service cost)
Finance income (expense):

Interest on pension scheme liabilities
Expected return on pension scheme assets

Total profit and loss account charge
less: amount attributable to PAC with-profits fund*

Profit and loss account charge attributable to shareholders

Profit and
loss account
charge
attributable
to
shareholders
(note (a))
£m

(14)
4

(10)

Actuarial
losses

attributable Contributions
paid by
shareholder
operations
£m

to
shareholders
(note (b))
£m

Net pension
liability
attributable
to
shareholders
31 Dec 2004
£m

(8)
2

(6)

2004
£m

(66)

(243)
276

33

(33)
19

(14)

12
(4)

8

2003
£m

(62)

(222)
261

39

(23)
11

(12)

(155)
46

(109)

2002
£m

(65)

(212)
300

88

23
(24)

(1)

* Since shareholder profits in respect of the PAC with-profits fund are a function of the actuarially determined surplus for distribution, the overall profit and loss account result 
is not directly affected by the level of pension cost or other expenses. 

(b) Actuarial losses attributable to shareholders
This comprises losses charged to the statement of total recognised gains and losses, after adjusting for amounts attributable to the PAC with-profits fund:

Actual less expected return on pension scheme assets (3% (8%) ((26)%) of pension scheme assets)
Experience losses on scheme liabilities (0% (0%) (1%) of the present value of scheme liabilities)
Changes in assumptions underlying the present value of scheme liabilities

Total actuarial losses (1% (1%) (29%) of the present value of the scheme liabilities)
less: amounts attributable to the PAC with-profits fund 

Pre-tax impact on the statement of total recognised gains and losses attributable to shareholders
Related deferred tax 

Net amount attributable to shareholders’ funds

2004
£m

115
(18)
(142)

(45)
37

(8)
2

(6)

2003
£m

311
(3)
(372)

(64)
41

(23)
7

(16)

2002
£m

(932)
(38)
(219)

(1,189)
914

(275)
82

(193)

(iii) Estimated pension scheme liability attributable to the PAC with-profits fund if FRS 17 had been adopted
Movements on the pension scheme liability attributable to the PAC with-profits fund that would have been recognised in the Group’s
primary statements had FRS 17 been implemented are as follows: 

Gross of tax liability
Related deferred tax

Net of tax liability

Net pension
liability
attributable
to PAC
with-profits
fund
1 Jan 2004
£m

(457)
46

(411)

Charge to
long-term
technical
account
attributable
to PAC
with-profits
fund
£m

Actuarial

losses Contributions
paid by
PAC
with-profits
fund
£m

attributable
to PAC
with-profits
fund
£m

Net pension
liability
attributable
to PAC
with-profits
fund
31 Dec 2004
£m

(19)
2

(17)

(37)
4

(33)

19
(2)

17

(494)
50

(444)

The apportionment of the deficit between the estimated amounts attributable to the PAC with-profits fund and shareholders' operations
reflects the activities of the retired and active members of the schemes.

82 PRUDENTIAL PLC ANNUAL REPORT 2004 

17. INFORMATION ON STAFF AND PENSION COSTS CONTINUED
Comparison of FRS 17 basis results with results on SSAP 24 basis
Balance sheet

Pension scheme liability attributable to shareholders

and PAC with-profits fund (net of related deferred tax)

Fund for future appropriations
Shareholders’ funds

31 Dec 2004
SSAP 24 basis

31 Dec 2003
31 Dec 2004
FRS 17 basis SSAP 24 basis

31 Dec 2003
FRS 17 basis

As published 
£m

Memorandum
information
£m

financial Memorandum
information
£m

statements
£m

As primary

Nil*

16,686
4,281

(553)
16,242
4,172

Nil*

12,657
3,240

(512)
12,246
3,139

* Surplus on actuarial basis of valuation not recognised due to minimum contribution requirement under Scheme rules (see page 80).

Profit and loss account

Pension costs charged to technical accounts and non-technical account for defined benefit

and defined contribution schemes

Tax charge attributable to long-term business charged to the long-term technical account
Transfer to fund for future appropriations charged to the long-term technical account
Operating profit before amortisation of goodwill

SSAP 24 basis

FRS 17 basis

As primary

financial  Memorandum
information
2004
£m

statements 
2004
£m

(49)
(896)
(4,025)
583

(51)
(896)
(4,025)
581

18. DIRECTORS' REMUNERATION
Information on directors’ remuneration is given in the Remuneration Report on pages 42 to 52. Apart from the transactions with directors
shown below, no director had an interest in shares, transactions or arrangements which requires disclosure, other than those given in the
above Report.

Number of
persons

Mortgages and other borrowings from Egg plc at 31 December 2004

These transactions are on normal commercial terms and in the ordinary course of business.

19. FEES PAYABLE TO AUDITORS

Audit services:

Statutory audit fees
US GAAP reporting
Regulatory audit
Achieved profits basis audits

Total audit services
Further assurance services associated with:

Implementation of Sarbanes-Oxley requirements
Prospectuses for equity and debt issues
Implementation of regulatory requirements
Tax compliance
Comfort and attestation letters

Other services:

Acquisitions and disposals due diligence
Other services

Total

4

2004
£m

3.8
0.8
0.9
0.1

5.6

1.8
0.5
0.4
0.2
0.2

0.5
0.5

9.7

£000

171

2003
£m

3.6
0.7
0.5
0.1

4.9

0.2
– 
– 
0.3
0.2

– 
1.2

6.8

Statutory audit fees include £0.1m (£0.1m) in respect of the Company. Fees, excluding statutory audit fees, payable to KPMG Audit Plc
and its associates include £4.6m (£3.0m) for work performed in the UK.

The Audit Committee regularly monitors the non-audit services provided to the Group by its auditors and has developed a formal Auditor
Independence Policy which sets out the types of services that the auditors may provide, consistent with the guidance in Sir Robert Smith’s
report ‘Audit Committees – Combined Code Guidance’ and with the provisions of the US Sarbanes-Oxley Act. The Audit Committee
annually reviews the auditors’ objectivity and independence. More information on these issues is given in the Corporate Governance
Report on page 36.

PRUDENTIAL PLC ANNUAL REPORT 2004   83

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

20. TAX
(i) Profit and Loss Account Tax Charge (Credit)
The tax expense for certain long-term business operations is attributable to shareholders and policyholders. The shareholders’ portion 
of tax is determined using the long-term tax rate of the underlying business applied to the profits transferred to the non-technical account. 
A summary of the tax expense attributable to the long-term business technical account and shareholders’ profits in the non-technical
account is shown below:

Long-term business
technical account
(attributable to
long-term funds)

Non-technical account
(attributable to
shareholders’
profits)

(a) Between current and deferred tax expense (benefit)

Current:
UK
Foreign

Deferred:
UK
Foreign

Total

(b) By category of tax expense (benefit)

UK corporation tax
Double tax relief
Overseas tax
Adjustments in respect of prior years – UK

– Overseas

Deferred tax

Shareholder tax attributable to balance on the long-term business technical account:

Current
Deferred

Total

(c) By source of profit

Long-term business operations:

UK and Europe
Jackson National Life
Asian Operations

Total long-term business
Other operations

Total tax on operating profit (based on long-term investment returns)
Tax on short-term fluctuations in investment returns
Tax on profit on business disposals
Tax on Egg France closure cost

Tax on profit on ordinary activities (including tax on actual investment returns)

2004
£m

464
76

540

262
94

356

896

2003
£m

279
102

381

436
7

443

824

2004
£m

55
199

254

(29)
7

(22)

232

2003
£m

49
126

175

(27)
(4)

(31)

144

Long-term business
technical account
(attributable to
long-term funds)

Non-technical account
(attributable to
shareholders’
profits)

2004
£m

447
(18)
75
35
1

540
356

896

2003
£m

318
(15)
102
(24)
– 

381
443

824

896

824

2004
£m

(43)
–
87
1
–

45
(8)

37

209
(14)

195

232

2004
£m

85
72
38

195
(18)

177
68
19
(32)

232

2003
£m

(38)
(3)
61
(13)
– 

7
(13)

(6)

168
(18)

150

144

2003
£m

78
58
14

150
(44)

106
38
– 
– 

144

(d) Factors affecting tax charge for the period
The tax assessed in the period is higher than the standard rate of corporation tax in the UK and the differences are explained on the
following page. The standard rate of tax has been determined by using the UK rate of corporation tax enacted for the period for which 
the profits will be taxed.

84 PRUDENTIAL PLC ANNUAL REPORT 2004 

20. TAX CONTINUED
(d) Factors affecting tax charge for the period continued

Profit on ordinary activities before tax

Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 30% (30%)
Effects of:

Differences in basis between taxable gains and book gains
Different tax rates on overseas earnings
Deferred tax not recognised on tax losses carried forward
Different tax bases of long-term insurance (current and deferred)
Non-taxable amortisation of goodwill
Adjustments in relation to prior years
Capital allowances for period in excess of depreciation for the period
Short-term timing differences
Other

2004
£m

650

195

(8)
6
19
(15)
29
(13)
– 
11
30

2003
£m

350

105

3
13
21
(12)
30
(10)
(4)
11
18

Current tax charge for the period

254

175

(e) Factors that may affect future tax charges
The possible tax benefit of approximately £430m, which may arise from capital losses valued at approximately £1.7bn, is sufficiently
uncertain that it has not been recognised. The circumstances in which the amount would be recoverable are a combination of the
following: the agreement of the value of the losses with the Inland Revenue, the availability of future capital profits that are within the
charge to capital gains tax and the agreement of the Inland Revenue to the utilisation of the losses against certain capital gains arising 
in the UK long-term business operations. 

(ii) Deferred Tax
The components of the net deferred tax liability are as follows. The balances have not been discounted.

(a) By category of timing difference
Unrealised gains on investments
Deferred acquisition costs
Short-term timing differences
Long-term business technical provisions and other insurance items
Capital allowances

Total

(b) By fund
Scottish Amicable Insurance Fund
PAC with-profits fund*
Jackson National Life
Other long-term business operations
Other operations

Total

Liability provided
(asset recognised)

2004
£m

2003
£m

1,489
403
(560)
213
(23)

1,522

125
1,448
(85)
88
(54)

1,522

1,205
408
(626)
204
(37)

1,154

87
1,225
(172)
50
(36)

1,154

* Includes deferred tax charges in respect of non-participating annuity business written by a subsidiary, Prudential Annuities Limited, financed by the PAC with-profits fund.

A potential deferred tax asset of £114m (£115m), which may arise from trading losses of approximately £408m (£378m), is sufficiently
uncertain that it has not been recognised. With regard to £100m (£104m) of the asset, the trading losses would be recoverable only if
there were sufficient future trading profits in the jurisdictions where the losses have arisen. The balance is dependent upon the outcome 
of a case before the European Court of Justice regarding Group relief claims in connection with European subsidiaries.

2004
£m

2003
£m

(c) Reconciliation of movement in deferred tax
Deferred tax liability at beginning of year
Exchange movements
Deferred tax charged to profit and loss account for the year

Deferred tax liability at end of year

1,154
20
348

1,522

696
28
430

1,154

PRUDENTIAL PLC ANNUAL REPORT 2004   85

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

21. GOODWILL

Balance at beginning of year
Charge to profit and loss account:

Amortisation 
Writedown in respect of Funds Direct included in Egg result
Writedown in respect of Zebank included in Egg France closure cost
Goodwill of Jackson Federal Bank taken into account on profit on sale of £41m

Adjustment in respect of Korea

Balance at end of year

2004
£m

2003
£m

1,504

1,604

(97)
(2)
(3)
(35)
– 

(98)
– 
– 
– 
(2)

1,367

1,504

The balance at beginning of year comprises cost of £1,933m (£1,935m) less accumulated amortisation of £429m (£331m). The cumulative
goodwill charged directly to shareholders' funds in respect of acquisitions prior to 1998 amounted to £589m (£589m).

22. LAND AND BUILDINGS

Current value:
Freehold
Leasehold with a term of over 50 years
Leasehold with a term of less than 50 years

Total

2004
£m

2003
£m

7,650
4,497
220

6,624
4,153
188

12,367

10,965

The cost of land and buildings was £7,919m (£7,490m). The value of land and buildings occupied by the Group was £186m (£181m).

23. INVESTMENTS IN PARTICIPATING INTERESTS

Interests in associate undertakings
Share of joint ventures:

Gross assets
Gross liabilities

Interests in joint ventures
Other participating interest

Total

A summary of the movement in interests in associate undertakings is set out below:

Disposal
Amortisation of goodwill

Movement in year
Balance at beginning of year

Balance at end of year

Cost

Carrying value

2004
£m

18

46
– 

64

2003
£m

23

40
24

87

2004
£m

4

110
(88)

22
– 

26

Share of
capital
2004
£m

Share of
reserves
2004
£m

Goodwill
2004
£m

(2)

(2)
6

4

1

1
(7)

(6)

(2)
(2)

(4)
10

6

2003
£m

9

67
(44)

23
24

56

Total 
carrying
value
2004
£m

(3)
(2)

(5)
9

4

The only associate undertaking at the end of the year is IfOnline plc, a company whose principal activity is mortgage intermediation. Egg plc
has a 39% share in the share capital of IfOnline plc. In September 2004, the Company sold its other associate undertaking, a 25% share in the
share capital of Hazell Carr Pensions Consulting plc, for £5m. The profit on sale before tax of £2m is included in investment income in the
long-term business technical account. The amount of operating profit attributable to these undertakings was £nil (loss of £2m).

In accordance with FRS 9, ‘Associates and joint ventures’, investments held as part of the investment portfolio, rather than as undertakings
through which the Company carries out its business, are accounted for as other financial investments in note 24 and not as investments in
participating interests.

Interests in joint ventures mainly reflect long-term insurance business operations with the Bank of China in Hong Kong and ICICI in India.
Group operating profit included losses of £6m (losses of £5m) incurred by these operations. In August 2004, the Company sold its 15%
interest in Life Assurance Holding Corporation Limited and realised a profit on sale of £7m before tax.

86 PRUDENTIAL PLC ANNUAL REPORT 2004 

24. OTHER FINANCIAL INVESTMENTS

Shares and other variable yield securities and units in unit trusts
Debt securities and other fixed income securities – carried at market value
Debt securities and other fixed income securities – carried at amortised cost
Loans secured by mortgages
Loans to policyholders secured by insurance policies
Other loans
Deposits with credit institutions
Other investments

Total

Amounts included in the above relating to listed investments were:
Shares and other variable yield securities and units in unit trusts
Debt securities and other fixed income securities – carried at market value
Debt securities and other fixed income securities – carried at amortised cost

Total

Cost

Current value

2004
£m

2003
£m

2004
£m

25,017
45,373
19,529
2,742
707
67
6,125
2,174

23,987
43,169
20,093
2,783
716
84
4,088
1,935

38,426
47,319
19,431
2,802
707
83
6,125
2,369

2003
£m

34,877
44,586
20,005
2,815
716
100
4,088
2,032

101,734

96,855 117,262 109,219

37,429
39,046
15,022

33,584
37,351
17,322

91,497

88,257

Consistent with the Group’s accounting policy set out on page 69, amortised cost has been applied as current value for certain fixed
income securities. Where appropriate, the current value of such investments has been reduced to impaired value.

The market value of debt securities and other fixed income securities carried at amortised cost was £20,426m (£21,202m). All debt
securities carried at amortised cost are held by long-term business operations.

For those debt securities and other fixed income securities carried at amortised cost where the maturity value exceeded purchase price,
the unamortised difference at the year end was £134m (£199m). For securities carried at amortised cost where the purchase price exceeded
maturity value, the unamortised difference at the year end was £388m (£360m).

25. ASSETS HELD TO COVER LINKED LIABILITIES

Assets held to cover linked liabilities

Current value includes £5,218m (£4,537m) in respect of managed funds.

Cost

Current value

2004
£m

2003
£m

2004
£m

2003
£m

20,524

18,621

23,830

19,921

26. TANGIBLE ASSETS

Cost:

Balance at beginning of year
Exchange movement
Additions
Disposals

Balance at end of year

Depreciation:

Balance at beginning of year
Exchange movement
Provided during year
Disposals

Balance at end of year

Net book value at end of year

Net book value at beginning of year

2004
£m

450
(12)
49
(17)

470

(266)
6
(65)
10

(315)

155

184

2003
£m

460
(17)
65
(58)

450

(264)
11
(64)
51

(266)

184

196

PRUDENTIAL PLC ANNUAL REPORT 2004   87

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

27. PRESENT VALUE OF ACQUIRED IN-FORCE LONG-TERM BUSINESS

Balance at beginning of year
Exchange movement
Amortisation:
Pre-tax
Tax

Net

Balance at end of year

2004
£m

108
(5)

(25)
8

(17)

86

2003
£m

133
(7)

(26)
8

(18)

108

The balance at beginning of year comprises cost of £256m (£272m) less accumulated amortisation of £103m (£82m) and tax of £45m (£57m).

28. SHARE CAPITAL AND SHARE PREMIUM
The authorised share capital of the Company is £170m (divided into 3,000,000,000 ordinary shares of 5 pence each and 2,000,000,000
sterling preference shares of 1 pence each) and US$20m (divided into 2,000,000,000 US dollar preference shares of 1 cent each) and
¤20m (divided into 2,000,000,000 Euro preference shares of 1 cent each). None of the preference shares has been issued. A summary 
of the ordinary shares in issue is set out below:

Issued shares of 5 pence each fully paid

At beginning of year
Shares issued under Rights Issue, net of expenses
Shares issued under share option schemes 
Shares issued in lieu of cash dividends
Transfer to retained profit in respect of shares issued in lieu of cash dividends

Number of
shares

2,009,176,830
339,011,347
567,121
26,637,722

Share
capital
2004
£m

Share
premium
2004
£m

100
17
– 
2

553
1,004
1
116
(116)

At end of year

2,375,393,020

119

1,558

In October 2004, the Company announced a 1 for 6 Rights Issue at 308 pence per new share. The Rights Issue raised £1,044m and issue
expenses were £23m.

At 31 December 2004 there were options subsisting under share option schemes to subscribe for 13,254,966 (15,788,315) shares 
at prices ranging from 266 pence to 723 pence (266 pence to 723 pence, as restated to take account of the 2004 Rights Issue) and
exercisable by the year 2011 (2010).

The Company has established trusts to facilitate the delivery of shares under employee incentive plans and savings-related share option
schemes. In 2004 the Company purchased 1.0m shares in respect of employee incentive plans at a cost of £4m.  At 31 December 2004,
10.6m Prudential plc shares with a market value of £48m were held in such trusts. This was also the maximum number held at any time
during the year. Of this total, 5.4m shares were held by trusts under employee incentive plans. The cost of acquiring Prudential plc shares 
held in these trusts of £42m (£38m) has been shown as a deduction from shareholders' funds.

In addition, 5.2m shares were held by a qualifying employee share ownership trust. These shares are expected to be fully distributed 
in the future on maturity of savings-related share option schemes at a weighted average exercise price of 277 pence.

88 PRUDENTIAL PLC ANNUAL REPORT 2004 

29. INVESTMENTS OF THE COMPANY

At beginning of year
Transfer from other subsidiary undertaking
Investment in subsidiary undertaking
Exchange rate movements
Net repayment of loans
Provision against loans

At end of year

Shares in
subsidiary

Loans to
subsidiary
undertakings undertakings
2004
£m

2004
£m

4,000
608
1,021
– 
– 
– 

2,526
– 
– 
(13)
(351)
(33)

5,629

2,129

30. PROFIT OF THE COMPANY
The profit of the Company for the year was £124m (£186m). After dividends of £361m (£320m) and a transfer from the share 
premium account of £116m (£27m) in respect of shares issued in lieu of cash dividends, retained profit at 31 December 2004 
amounted to £848m (£969m).

31. SUBSIDIARY UNDERTAKINGS
The principal subsidiary undertakings of the Company at 31 December 2004, all wholly owned except Egg Banking plc and PCA Life
Assurance Company Limited were:

Main activity

Country of incorporation

The Prudential Assurance Company Limited
Prudential Annuities Limited*
Prudential Retirement Income Limited*
M&G Investment Management Limited*
Egg Banking plc*
Jackson National Life Insurance Company*
Prudential Assurance Company Singapore (Pte) Limited*
PCA Life Assurance Company Limited*

*Owned by a subsidiary undertaking of the Company.

Insurance
Insurance
Insurance
Investment management
Banking
Insurance
Insurance
Insurance

England and Wales
England and Wales
Scotland
England and Wales
England and Wales
US
Singapore
Taiwan

Each subsidiary has one class of ordinary shares and operates mainly in its country of incorporation, except for Prudential Retirement
Income Limited which operates mainly in England and Wales. Egg Banking plc is a subsidiary of Egg plc, a listed subsidiary of the
Company. The ordinary shares of Egg plc, of which there is only one class, are 78% owned by the Company, 1% owned by other
companies within the Prudential Group and 21% owned by shareholders external to the Prudential Group. At 31 December 2004, the
ordinary shares of PCA Life Assurance Company Limited were 97% owned by the Company. In February 2005 this increased to 99%.

PRUDENTIAL PLC ANNUAL REPORT 2004   89

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

32. BORROWINGS

Core structural borrowings of shareholder 

financed operations:
Holding company and finance subsidiaries:

US$250m 7.125% Bonds 2005^
£150m 9.375% Guaranteed Bonds 2007
£250m 5.5% Bonds 2009^
¤500m 5.75% Subordinated 
Notes 2021^† (note (i))
£300m 6.875% Bonds 2023^
£250m 5.875% Bonds 2029^
£435m 6.125% Subordinated Notes 2031^†
US$1,000m 6.5% Perpetual Subordinated

Capital Securities^† (note (ii))

US$250m 6.75% Perpetual Subordinated

Capital Securities^†

Floating Rate Guaranteed Unsecured 

Notes 2004

¤20m Medium Term Subordinated 

Notes 2023^ (note (iii))
Commercial paper 2005^

Jackson National Life:

Total core structural borrowings of 
shareholder financed operations

Other borrowings of shareholders’ funds:

Bank loans and overdrafts 
Obligations under finance leases 
Commercial paper 2005^ (note (iv))
Medium Term Notes (note (iv))
Currency translation net liability on 
swap transactions (note (iv))

Non-recourse borrowings of investment 

subsidiaries managed by PPM America 
(note (v))

Egg debenture loans (note (vi)):

Long-term loans

Amounts owed to
credit institutions

Other borrowings

Total

2004
£m

2003
£m

2004
£m

2003
£m

2004
£m

2003
£m

2004
£m

2003
£m

130
150
250

351
300
250
426

512

126

140
150
250

349
300
250
426

547

– 

14

14

130
150
250

351
300
250
426

512

126

– 

21

– 

171

– 

(13)

(20)

14
171

130
(13)

140
150
250

349
300
250
426

547

– 

21

14
– 

140
(20)

US$250m 8.15% Surplus Notes 2027

130

140

Currency translation net asset on swap transactions 

2,639

2,566

158

1

2,797

2,567

17
2

16
3

128

153

1,057
9

1,041
10

13

55

23

61

17
2
1,057
9

16
3
1,041
10

13

23

183

249
202

100
44

214

249
202

100
20

£250m 7.5% Subordinated Notes 2013
£200m 6.875% Subordinated Notes 2021
Other borrowings of long-term business operations:

249
202

249
202

Scottish Amicable Finance plc (note (vii)):
£100m 8.5% Undated Subordinated 

Guaranteed Bonds 

Bank loans and overdrafts

Total borrowings

100

100

3,190

3,117

44

191

20

192

1,292

1,136

4,673

4,445

^ Borrowings issued by the holding company. The interests of the holders of the Subordinated Notes and the Subordinated Capital Securities are subordinate to the entitlements
of other creditors of the holding company.

† Net of issue costs.

90 PRUDENTIAL PLC ANNUAL REPORT 2004 

32. BORROWINGS CONTINUED

Long-term loans

Amounts owed to
credit institutions

Borrowings are repayable as follows:
Within one year or on demand
Between one and two years
Between two and five years
After five years

Total borrowings

Reconciliation to cash flow statement 

disclosures (note 35):
Shareholders’ funds
Long-term business operations

Total borrowings

Recorded in the consolidated balance 

sheet on page 61 as:

Subordinated liabilities
Debenture loans

2004
£m

2003
£m

2004
£m

55
8
– 
128

191

147
44

191

130
– 
400
2,660

3,190

– 
140
150
2,827

3,117

2,960
230

3,190

2,877
240

3,117

1,429
1,761

3,190

1,336
1,781

3,117

Other borrowings

Total

2004
£m

2003
£m

2004
£m

2003
£m

1,248
– 
– 
44

1,292

1,095
– 
– 
41

1,136

1,433
8
400
2,832

4,673

1,141
157
150
2,997

4,445

2003
£m

46
17
– 
129

192

172
20

192

1,292
– 

1,292

1,136
– 

1,136

4,399
274

4,673

4,185
260

4,445

(i) The ¤500m 5.75% borrowings have been swapped into borrowings of £333m with interest payable at 6 month £Libor plus 0.962%.

(ii) Interest on the US$1,000m 6.5% borrowings has been swapped into floating rate payments at 3 month US$Libor plus 0.80%.

(iii) The ¤20m Medium Term Subordinated Notes were issued at 20-year Euro Constant Maturity Swap (capped at 6.5%). At 31 December
2004 these had been swapped into borrowings of £14m with interest payable at 3 month £Libor plus 1.2%.

(iv) These borrowings support a short-term fixed income securities reinvestment programme.

(v) Non-recourse borrowings issued by investment subsidiaries managed by PPM America include secured senior and subordinated debt. 
The senior debt is secured on the investments held by the relevant subsidiaries. Interest rates on the senior debt are variable based on 
a market rate and mostly ranged from 1.57% to 2.38% (1.57% to 2.16%). The interests of the holders of the subordinated debt issued 
by these subsidiaries are subordinate to the entitlements of the holders of the senior debt. In addition to the debt of these subsidiaries,
PPM America manages investment companies with liabilities of £753m (£943m) pertaining to debt instruments issued to external parties.
In all instances the holders of the debt instruments issued by these subsidiaries and other companies do not have recourse beyond the
assets of those subsidiaries.

(vi) The interests of the holders of the Notes issued by Egg plc as structured debt capital are subordinate to the entitlements of other
creditors of that operation. At 31 December 2004, Egg had also issued unsubordinated debt securities totalling £1,807m (£1,423m) 
and sold securities under agreements to repurchase totalling £131m (£829m) as part of its trading activities.

(vii) The interests of the holders of the Bonds issued by Scottish Amicable Finance plc, a subsidiary of the Scottish Amicable Insurance
Fund of The Prudential Assurance Company Limited, are subordinate to the entitlements of the policyholders of that fund.

(viii) Jackson National Life has entered into a programme of funding arrangements under contracts which, in substance, are almost
identical to Guaranteed Investment Contracts. The liabilities under these funding arrangements totalled £2,862m (£3,247m). In addition,
Jackson National Life has entered into stocklending arrangements. Obligations under these arrangements totalled £446m (£515m). 
These amounts are shown on the consolidated balance sheet within creditors.

(ix) Under the terms of the Group’s arrangements with its main UK banker, the bank has a right of set off between credit balances 
(other than those of long-term funds) and all overdrawn balances of those Group undertakings with similar arrangements.

PRUDENTIAL PLC ANNUAL REPORT 2004   91

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

33. CONTINGENCIES AND RELATED OBLIGATIONS
Consistent with FRS 12, ‘Provisions, contingent liabilities and contingent assets’, appropriate provision has been made in the financial
statements where the Group has an obligation arising from the events or activities described below where a realistic estimate of the
obligation can be made, but not for contingent liabilities.

Litigation
Jackson National Life has been named in civil proceedings, which appear to be substantially similar to other class action litigation 
brought against many life insurers in the US, alleging misconduct in the sale of insurance products. At this time, it is not possible 
to make a meaningful estimate of the amount or range of loss, if any, that could result from an unfavourable outcome in such actions. 
In addition, Jackson National Life is a defendant in individual actions that involve similar issues.

The Group is involved in other litigation and regulatory issues arising in the ordinary course of business. Whilst the outcome of such
matters cannot be predicted with certainty, the directors believe that the ultimate outcome of such litigation will not have a material
adverse effect on the Group’s financial condition, results of operations or cash flows.

Pension Mis-Selling Review
In 1988, the UK government introduced new pensions legislation intended to encourage more individuals to make their own arrangements
for their pensions. During the period from April 1988 to June 1994, many individuals were advised by insurance companies, Independent
Financial Advisers and other intermediaries to not join, to transfer from or to opt out of their occupational pension schemes in favour of
private pension products introduced under the UK Income and Corporation Taxes Act 1988. The UK insurance regulator (previously the
Personal Investment Authority, now the Financial Services Authority, (FSA)) subsequently determined that many individuals were incorrectly
advised and would have been better off not purchasing the private pension products sold to them. Industry participants are responsible
for compensating the persons to whom private pensions were mis-sold. As a result, the FSA required that all UK life insurance companies
review their potential cases of pension mis-selling and pay compensation to policyholders where necessary and, as a consequence, record
a provision for the estimated costs. The Group met the requirement of the FSA to issue offers to all cases by 30 June 2002.

Provisions in respect of the costs associated with the review have been included in the change in the long-term business provision in 
the Group’s profit and loss account and the transfer to or from the fund for future appropriations has been determined accordingly. The
following is a summary of the changes in the pension mis-selling provision for the years ended 31 December 2004 and 31 December 2003:

Balance at beginning of year 
Changes to actuarial assumptions and method of calculation 
Discount unwind 
Redress to policyholders 
Payment of administrative costs 

Balance at end of year 

2004
£m

530 
(32) 
22 
(26)
(7) 

487 

2003 
£m 

730 
(131) 
21 
(56) 
(34) 

530 

Every year the FSA updates the actuarial assumptions to be used in calculating the provision, including interest rates and mortality
assumptions. The pension mis-selling provision represents the discounted value of future expected payments, including benefit payments
and all internal and external legal and administrative costs of adjudicating, processing and settling those claims. To the extent that amounts
have not been paid, the provision increases each year reflecting the shorter period of discount.

The directors believe that, based on current information, the provision, together with future investment return on the assets backing the
provision, will be adequate to cover the costs of pension mis-selling as well as the costs and expenses of the Group’s pension review unit
established to identify and settle such cases. Such provision represents the best estimate of probable costs and expenses. However, there
can be no assurance that the current provision level will not need to be increased.

The costs associated with the mis-selling review have been met from the inherited estate. Accordingly, these costs have not been charged
to the asset shares used in the determination of policyholder bonus rates. Hence policyholders’ pay-out values have been unaffected by
pension mis-selling.

In 1998, Prudential stated that deducting mis-selling costs from the inherited estate would not impact its bonus or investment policy and 
it gave an assurance that if this unlikely event were to occur, it would make available support to the fund from shareholder resources for 
as long as the situation continued, so as to ensure that policyholders were not disadvantaged. The assurance was designed to protect both
existing policyholders at the date it was announced, and policyholders who subsequently purchased policies while the pension mis-selling
review was continuing.

This review was completed on 30 June 2002 and consequently the assurance has not applied to new business issued since 1 January 2004.
New business in this context consists of new policies, new members to existing pension schemes plus regular and single premium top-ups,
transfers and switches to existing arrangements. The assurance will continue to apply to any policy in force as at 31 December 2003, 
both for premiums paid before 1 January 2004 and for subsequent regular premiums (including future fixed, retail price index or salary
related increases and Department of Work and Pensions rebate business). The maximum amount of capital support available under the
terms of the assurance will reduce over time as claims are paid on the policies covered by it.

92 PRUDENTIAL PLC ANNUAL REPORT 2004 

33. CONTINGENCIES AND RELATED OBLIGATIONS CONTINUED
Pension Mis-selling Review continued
The bonus and investment policy for each type of with-profits policy is the same irrespective of whether or not the assurance applies.
Hence removal of the assurance for new business has had no impact on policyholder returns and this is expected to continue for the
foreseeable future.

Free Standing Additional Voluntary Contribution Business Review
In February 2000, the FSA ordered a review of Free Standing Additional Voluntary Contribution business, which constitutes sales 
of personal pensions to members of company pension schemes. Individuals who purchased these pensions instead of the Additional
Voluntary Contributions (AVC) scheme connected to their company’s pension scheme may have been in a better financial position
investing their money, and any matching contributions from their employers, in their company’s AVC scheme. The FSA’s review was 
to ensure that any employees disadvantaged due to not being properly informed of the benefits foregone from not investing in their 
AVC scheme were compensated.

The review required companies to identify relevant investors and to contact them with an offer to review their individual case. The Group
met the deadline set by the FSA to issue offers to all cases by 31 December 2002. As a result of the review, the Group held a provision of
£2m at 31 December 2004.

Mortgage Endowment Products Review
In common with several other UK insurance companies, the Group used to sell low-cost endowment products related to repayment of
residential mortgages. At sale, the initial sum assured is set at a level such that the projected benefits, including an estimate of the annual
bonus receivable over the life of the policy, will equal or exceed the mortgage debt. Because of a decrease in expected future investment 
returns since these products were sold, the FSA is concerned that the maturity value of some of these products will be less than the
mortgage debt. The FSA has worked with insurance companies to devise a programme whereby the companies write to customers
indicating whether they may have a possible shortfall and outline the actions that the customers can take to prevent this possibility.

The Group is exposed to mortgage endowment products in respect of policies issued by Scottish Amicable Life plc (SAL) and policies
issued by Scottish Amicable Life Assurance Society (SALAS) and transferred into the Scottish Amicable Insurance Fund (SAIF). Provisions
of £7m in SAL and £47m in SAIF were held at 31 December 2004 to cover potential compensation in respect of mortgage endowment
product mis-selling claims. As SAIF is a separate sub-fund of the Prudential Assurance long-term business fund, this provision has no
impact on shareholders. In addition, Prudential Assurance’s main with-profits fund paid compensation of £16m in respect of mortgage
endowment products mis-selling claims and held a provision of £61m at 31 December 2004 to cover further claims. This provision has no
impact on the Group’s profit before tax.

Guaranteed Annuities
Prudential Assurance used to sell guaranteed annuity products in the UK and held a provision of £49m at 31 December 2004 within the
main with-profits fund to honour guarantees on these products. The Group’s main exposure to guaranteed annuities in the UK is through
the Scottish Amicable Insurance Fund (SAIF) and a provision of £648m was held in SAIF at 31 December 2004 to honour the guarantees.
As SAIF is a separate sub-fund of the Prudential Assurance long-term business fund, this provision has no impact on shareholders.

Guarantees and Commitments
Guarantee funds in both the UK and the US provide for payments to be made to policyholders on behalf of insolvent life insurance
companies. These guarantee funds are financed by payments assessed on solvent insurance companies based on location, volume, 
and types of business. The Group estimated its reserve for future guarantee fund assessments for Jackson National Life to be £10m at
31 December 2004. Similar assessments for the UK businesses were not significant. The directors believe that the reserve is adequate 
for all anticipated payments for known insolvencies.

Jackson National Life has commitments for future payments related to equity index call options totalling £8m at 31 December 2004. 
These commitments are accounted for on a deferred basis and therefore are off-balance sheet. The commitments were entered into 
in the normal course of business to hedge obligations associated with the issuance of equity index-linked immediate and deferred
annuities and fall due for payment over the next three years.

Jackson National Life has unfunded commitments related to its investments in limited partnerships totalling £157m at 31 December 2004.
These commitments were entered into in the normal course of business and the directors do not expect a material adverse impact on the
operations to arise from them.

The Group has provided, from time to time, certain guarantees and commitments to third parties including funding the purchase 
or development of land and buildings and other related matters. At 31 December 2004, the aggregate amount of commitments and
guarantees in respect of land and buildings was approximately £42m.

The Group has provided, from time to time, other guarantees and commitments to third parties entered into in the normal course 
of business but the directors do not consider that the amounts involved are significant.

PRUDENTIAL PLC ANNUAL REPORT 2004   93

NOTES ON THE FINANCIAL STATEMENTS
CONTINUED

33. CONTINGENCIES AND RELATED OBLIGATIONS CONTINUED
Other Matters
Prudential Assurance’s inherited estate
The assets of the main with-profits fund within the long-term fund of Prudential Assurance comprise the amounts that the Company
expects to pay out to meet its obligations to existing policyholders and an additional amount used as working capital. The amount payable
over time to policyholders from the with-profits fund is equal to the policyholders’ accumulated asset shares plus any additional payments
that may be required by way of smoothing or to meet guarantees. The balance of the assets of the with-profits fund is called the ‘inherited
estate’ and has accumulated over many years from various sources.

The inherited estate represents the major part of the working capital of Prudential Assurance’s long-term fund which enables the
Company to support with-profits business by providing the benefits associated with smoothing and guarantees, by providing investment
flexibility for the fund’s assets, by meeting the regulatory capital requirements that demonstrate solvency and by absorbing the costs of
significant events or fundamental changes in its long-term business without affecting the bonus and investment policies. The size of the
inherited estate fluctuates from year-to-year depending on the investment return and the extent to which it has been required to meet
smoothing costs, guarantees and other events.

The Group believes that it would be beneficial if there were greater clarity as to the status of the inherited estate and therefore it has
discussed with the Financial Services Authority the principles that would apply to any re-attribution of the inherited estate. No conclusions
have been reached. Furthermore, the Group expects that the entire inherited estate will need to be retained within the long-term fund 
for the foreseeable future to provide working capital and so it has not considered any distribution of the inherited estate to policyholders
and shareholders.

Support of long-term business funds by shareholders’ funds
As a proprietary insurance company, the Group is liable to meet its obligations to policyholders even if the assets of the long-term funds
are insufficient to do so. The assets, represented by the Fund for Future Appropriations, in excess of amounts expected to be paid for
future terminal bonuses and related shareholder transfers (the excess assets) in the long-term funds could be materially depleted over
time, by, for example, a significant or sustained equity market downturn, costs of significant fundamental strategic change, or a material
increase in the pension mis-selling provision. In the unlikely circumstance that the depletion of the excess assets within the long-term fund
was such that the Group’s ability to satisfy policyholders’ reasonable expectations was adversely affected, it might become necessary to
restrict the annual distribution to shareholders or to contribute shareholders’ funds to the long-term funds to provide financial support.

In 1997, the business of Scottish Amicable Life Assurance Society, a mutual society, was transferred to Prudential Assurance. In effecting
the transfer, a separate sub-fund, the Scottish Amicable Insurance Fund (SAIF), was established within Prudential Assurance’s long-term
business fund. This sub-fund contains all the with-profits business and all other pension business that was transferred. No new business
has been or will be written in the sub-fund and the sub-fund is managed to ensure that all the invested assets are distributed to SAIF
policyholders over the lifetime of the SAIF policies. With the exception of certain amounts in respect of the unitised with-profits life
business, all future earnings arising in SAIF are retained for SAIF policyholders. Any excess (deficiency) of revenue over expense within
SAIF during a period is offset by a transfer to (from) the SAIF fund for future appropriations. Shareholders have no interest in the profits 
of SAIF but are entitled to the investment management fees paid on this business. With the exception of certain guaranteed annuity
products mentioned earlier in this note, the majority of SAIF with-profits policies do not guarantee minimum rates of return to
policyholders.

Should the assets of SAIF be inadequate to meet the guaranteed benefit obligations to the policyholders of SAIF, the Prudential 
Assurance long-term fund would be liable to cover any such deficiency. At 31 December 2004, the excess of SAIF assets over 
guaranteed benefits was £1,836m. Due to the quality and diversity of the assets in SAIF, the excess of assets stated above and the 
ability of SAIF to revise guaranteed benefits in the event of an asset shortfall, the directors believe that the probability of either the
Prudential Assurance long-term fund or the Group’s shareholders’ funds having to contribute to SAIF is remote.

34. ACQUISITIONS AND DISPOSALS
Acquisitions
In November 2004, Jackson National Life entered into an agreement to buy Life Insurance Company of Georgia from ING Groep NV 
for £137m. The purchase is subject to regulatory approval.

Disposals
In August 2004, the Company sold its interest in Life Assurance Holding Corporation Limited for £41m. After taking into account the
carrying value of the investment of £34m at the date of disposal, the profit on sale was £7m before tax.

In October 2004, Jackson National Life sold Jackson Federal Bank for £166m. After taking into account net assets and goodwill totalling
£125m at the date of disposal, the profit on sale was £41m before tax. Jackson Federal Bank, which has been treated as discontinued
operations in these financial statements, made an operating profit up to the date of disposal of £17m (£22m).

Both of the above investments were held by long-term business funds of the Group. Accordingly the proceeds from these disposals 
do not feature in the Group's consolidated cash flow statement.

94 PRUDENTIAL PLC ANNUAL REPORT 2004 

35. CASH FLOW
Reconciliation of Operating Profit to Net Cash Inflow from Operations

Operating profit before amortisation of goodwill
Add back interest charged to operating profit
Adjustments for non-cash items:

Tax on long-term business profits
Amounts retained and invested in long-term business operations
Increase in net banking business assets
Other items

Net cash inflow from operating activities

Changes in Investments Net of Financing

Increase in cash and short-term deposits, net of overdrafts
Net purchases (sales) of portfolio investments
Increase in loans
Reduction in credit facility utilised by investment subsidiaries managed by PPM America
Share capital issued, net of expenses of £23m (£nil)

Movements arising from cash flow
Investment appreciation, exchange translation and other items
Transfer to retained profit in respect of shares issued in lieu of cash dividends
Portfolio investments net of financing at beginning of year

Portfolio investments net of financing at end of year

Represented by:

Investments (including short-term deposits)
Cash at bank and in hand
Borrowings
Share capital and share premium
Cumulative charge to Group profit and loss account reserve in respect of shares issued 

to qualifying employee share ownership trust

Reconciliation of Investments

Shareholders’ funds (as above)
Long-term business operations
Investments in participating interests

2004
£m

583
213

(195)
(579)
(24)
95

93

2004
£m

12
843
(111)
31
(1,140)

(365)
163
116
(1,998)

2003
£m

357
189

(150)
(242)
(223)
157

88

2003
£m

481
(149)
(829)
151
(30)

(376)
(108)
27
(1,541)

(2,084)

(1,998)

3,402
431
(4,399)
(1,677)

2,271
410
(4,185)
(653)

159

159

(2,084)

(1,998)

2004
£m

2003
£m

3,402

2,271
126,227 117,913
56

26

Total investments (per consolidated balance sheet)

129,655 120,240

Reconciliation of Cash
Shareholders’ funds (as above)
Long-term business operations

Total cash at bank and in hand (per consolidated balance sheet)

Reconciliation of Borrowings
Shareholders’ funds (as above)
Long-term business operations

Total borrowings (note 32)

431
984

410
811

1,415

1,221

4,399
274

4,673

4,185
260

4,445

PRUDENTIAL PLC ANNUAL REPORT 2004   95

STATEMENT OF DIRECTORS’ RESPONSIBILITIES

Company law requires the directors to prepare financial statements
for each financial period which give a true and fair view of the state
of affairs of the Company and the Group and of the profit or loss
for that period. In preparing those financial statements, the
directors are required to:

■ select suitable accounting policies and then apply them

consistently;

■ make judgements and estimates that are reasonable and prudent;

■ state whether applicable accounting standards have been
followed, subject to any material departures disclosed and
explained in the financial statements; and

■ prepare the financial statements on the going concern basis

unless it is inappropriate to presume that the Group will continue
in business.

The directors are responsible for keeping proper accounting
records which disclose with reasonable accuracy at any time the
financial position of the Company and the Group and to enable
them to ensure that the financial statements comply with the
Companies Act 1985. They have general responsibility for taking
such steps as are reasonably available to safeguard the assets of
the Group and to prevent and detect fraud and other irregularities.

96 PRUDENTIAL PLC ANNUAL REPORT 2004 

INDEPENDENT AUDITOR’S REPORT TO THE
MEMBERS OF PRUDENTIAL PLC 

We have audited the financial statements on pages 56 to 95. 
We have also audited the information on pages 47 to 52 in the
directors’ remuneration report that is required to be audited. 

This report is made solely to the Company’s members, as a body,
in accordance with Section 235 of the Companies Act 1985. Our
audit work has been undertaken so that we might state to the
Company’s members those matters we are required to state to
them in an auditor’s report and for no other purpose. To the fullest
extent permitted by law, we do not accept or assume responsibility
to anyone other than the Company and the Company’s members
as a body, for our audit work, for this report, or for the opinions 
we have formed.

RESPECTIVE RESPONSIBILITIES OF DIRECTORS AND
AUDITOR
The directors are responsible for preparing the Annual Report 
and the directors’ remuneration report. As described above, this
includes responsibility for preparing the financial statements in
accordance with applicable United Kingdom law and accounting
standards. Our responsibilities, as independent auditor, are
established in the United Kingdom by statute, the Auditing
Practices Board, the Listing Rules of the Financial Services
Authority, and by our profession’s ethical guidance.

We report to you our opinion as to whether the financial
statements give a true and fair view and whether the financial
statements and the part of the directors’ remuneration report to 
be audited have been properly prepared in accordance with the
Companies Act 1985. We also report to you if, in our opinion, the
directors’ report is not consistent with the financial statements, if
the Company has not kept proper accounting records, if we have
not received all the information and explanations we require for
our audit, or if information specified by law regarding directors’
remuneration and transactions with the Group is not disclosed.

We review whether the corporate governance statement on 
pages 34 to 41 reflects the Company’s compliance with the nine
provisions of the 2003 Financial Reporting Council Code specified
for our review by the Listing Rules, and we report if it does not.
We are not required to consider whether the Board’s statements
on internal control cover all risks and controls, or form an opinion
on the effectiveness of the Group’s corporate governance
procedures or its risk and control procedures.

We read the other information contained in the Annual Report,
including the corporate governance statement and the unaudited
part of the directors’ remuneration report, and consider whether 
it is consistent with the audited financial statements. We consider
the implications for our report if we become aware of any apparent
misstatements or material inconsistencies with the financial statements.

BASIS OF AUDIT OPINION
We conducted our audit in accordance with Auditing Standards
issued by the Auditing Practices Board. An audit includes
examination, on a test basis, of evidence relevant to the amounts
and disclosures in the financial statements and the part of the
directors’ remuneration report to be audited. It also includes an
assessment of the significant estimates and judgements made by
the directors in the preparation of the financial statements, and 
of whether the accounting policies are appropriate to the Group’s
circumstances, consistently applied and adequately disclosed.

We planned and performed our audit so as to obtain all the
information and explanations which we considered necessary 
in order to provide us with sufficient evidence to give reasonable
assurance that the financial statements and the part of the
directors’ remuneration report to be audited are free from 
material misstatement, whether caused by fraud or other
irregularity or error. In forming our opinion we also evaluated 
the overall adequacy of the presentation of information in the
financial statements and the part of the directors’ remuneration
report to be audited.

OPINION
In our opinion:

the financial statements give a true and fair view of the state of
affairs of the Company and the Group as at 31 December 2004
and of the profit of the Group for the year then ended; and

the financial statements and the part of the directors’ remuneration
report to be audited have been properly prepared in accordance
with the Companies Act 1985.

KPMG Audit Plc
Chartered Accountants
Registered Auditor
London
1 March 2005

PRUDENTIAL PLC ANNUAL REPORT 2004   97

■
■
FIVE YEAR REVIEW

GROUP SUMMARY

Results for the year
Long-term business:
New business:

Single
Regular

Gross premiums written

Gross investment product inflows
Operating profit before amortisation of goodwill and exceptional items:

Long-term business
UK fund management 
US broker-dealer and fund management
Asia fund management
UK banking
Shareholders’ investment return and other income
Interest payable on core structural borrowings
Corporate expenditure

Continuing operations
Discontinued operations

Total operating profit (based on long-term investment returns)

before amortisation of goodwill and exceptional items

Amortisation of goodwill
Short-term fluctuations in investment returns
Profit on business disposals
Egg France closure cost
Merger break fee

Profit on ordinary activities before tax (including actual 

investment returns)

2004
£m

2003
£m

2002
£m

2001
£m

2000
£m

11,427
703
16,355
25,108

8,473
710
13,781
22,113

11,802
707
16,669
17,392

10,610
693
15,196
11,303

9,788
538
14,173
6,852

612
136
(14)
19
43
44
(154)
(83)

603
(20)

583
(97)
229
48
(113)
–

457
83
(3)
13
55
29
(143)
(67)

424
(67)

357
(98)
91
–
–
–

545
71
14
6
27
3
(130)
(62)

474
(25)

449
(98)
(205)
355
–
–

664
75
16
–
(88)
51
(118)
(63)

537
89

626
(95)
(480)
–
–
338

915
90
7
–
(155)
64
(131)
(56)

734
38

772
(84)
(48)
239
–
–

650

350

501

389

879

Profit after tax and minority interests:

Operating profit (including post-tax long-term investment returns)
Profit for the year (including post-tax actual investment returns)

408
428

257
208

333
468

466
395

511
577

Shareholders’ funds and borrowings
Statutory basis:

Employed in business units
Retained centrally

Borrowings of holding company and related finance subsidiaries

Total statutory basis capital and reserves
Additional achieved profits basis retained profit

Achieved profits basis capital and reserves

4,651
2,297

4,252
1,415

6,948
(2,667)

5,667
(2,427)

4,281
4,315

8,596

3,240
3,765

7,005

4,333
1,541

5,874
(2,297)

3,577
3,583

7,160

4,087
1,728

5,815
(1,980)

3,835
4,274

8,109

3,875
1,533

5,408
(1,568)

3,840
4,885

8,725

Insurance and investment funds under management (£bn)

187

168

155

163

165

Share statistics

Earnings per share:

Based on operating profit after tax and related minority interests

before amortisation of goodwill and exceptional items
Based on profit for the year after tax and minority interests

Dividend per share

Market price at 31 December

Average number of shares

2004

Restated
2003

Restated
2002

Restated
2001

Restated
2000

19.2p
20.1p

12.4p
10.0p

16.1p
22.6p

22.7p
19.2p

25.1p
28.3p

15.84p

15.38p

25.00p

24.42p

23.56p

453p

454p

422p

765p

1,036p

2,129m 2,076m 2,068m 2,057m 2,037m

Comparative figures for earnings per share, dividend per share, market price and average number of shares have been restated to take account of the Rights Issue in 2004.
Comparative figures for shareholders' funds have been restated as a result of the implementation of UITF Abstract 38 ‘Accounting for ESOP Trusts’.

98 PRUDENTIAL PLC ANNUAL REPORT 2004 

ANALYSIS BY BUSINESS AREA

UK and Europe Operations
Long-term business:
New business:

Single
Regular

Gross premiums written

Gross investment product inflows
Operating profit:

Long-term business
Investment management
Banking

Total operating profit from continuing operations

Statutory basis capital and reserves
Additional achieved profits basis retained profit

Achieved profits basis capital and reserves

Insurance and investment funds under management (£bn)

US Operations
Long-term business:
New business:

Single
Regular

Gross premiums written

Gross investment product inflows
Operating profit (including long-term investment returns):

Jackson National Life
Broker-dealer and fund management

Total operating profit from continuing operations

Statutory basis capital and reserves
Additional achieved profits basis retained profit

Achieved profits basis capital and reserves

Insurance and investment funds under management (£bn)

Asian Operations
Long-term business:
New business:

Single
Regular

Gross premiums written

Gross investment product inflows
Operating profit before development expenses
Fund management
Development expenses

Net operating profit

Statutory basis capital and reserves
Additional achieved profits basis retained profit

Achieved profits basis capital and reserves

Insurance and investment funds under management (£bn)

2004
£m

2003
£m

2002
£m

2001
£m

2000
£m

6,357
181
9,186
5,845

305
136
43

484

1,470
3,162

4,632

140

4,408
12
4,717
418

196
(14)

182

2,362
234

2,596

31

3,938
190
7,264
3,797

256
83
55

394

1,296
2,812

4,108

125

4,053
13
4,369
159

143
(3)

140

2,329
161

2,490

30

5,588
220
8,675
3,731

372
71
27

470

1,305
2,472

3,777

112

5,735
22
6,098
–

117
14

131

2,449
283

2,732

32

662
510
2,452
18,845
126
19
(15)

130

819
919

482
507
2,148
18,157
85
13
(27)

71

627
792

479
465
1,896
13,661
82
6
(26)

62

579
828

5,348
302
8,395
2,276

374
75
(88)

361

1,187
3,268

4,455

121

4,612
22
5,008
–

265
16

281

2,498
319

2,817

34

650
369
1,793
9,027
44
–
(19)

25

402
687

1,738

1,419

1,407

1,089

16

13

11

8

4,683
284
7,874
4,593

425
90
(155)

360

1,227
3,984

5,211

129

4,830
25
5,223
–

454
7

461

2,333
423

2,756

30

275
229
1,076
2,259
39
–
(3)

36

315
478

793

6

PRUDENTIAL PLC ANNUAL REPORT 2004   99

FINANCIAL REVIEW:
FRS 27 DISCLOSURE REQUIREMENTS

ADDITIONAL INFORMATION ON LIABILITIES,
GUARANTEES AND OPTIONS, AND CAPITAL
OF LIFE INSURANCE BUSINESSES

1. BACKGROUND
The Accounting Standards Board (ASB) published FRS 27 
‘Life Assurance’ in December 2004. The implementation of 
FRS 27 is governed by a Memorandum of Understanding (MoU)
agreed between the UK’s leading life assurance companies, the
Association of British Insurers, and the ASB. Under the terms of
the MoU certain unaudited narrative and numerical disclosures 
are required to be published in the companies’ Annual Reports. 

The information provided in this section of the Financial Review
reflects the requirements of Annex 1 of the MoU.

In summary, the requirements address the following areas:

for large UK with-profits life assurance businesses falling within
the scope of the Financial Services Authority’s realistic capital
regime, memorandum disclosure of liabilities to policyholders
determined in accordance with that basis, together with disclosure
of the excess of realistic assets over realistic liabilities, is required;

■ an abridged statement of capital held within life assurance

businesses with supporting disclosures; and

information on the assumptions used in the measurement 
of liabilities and the terms and conditions of options and
guarantees relating to life assurance contracts. For those 
liabilities to policyholders resulting from options and guarantees
that are not measured at fair value or on a statistical basis that
takes into account all possible outcomes of the option or
guarantee additional information is required. 

The disclosures in this section of the Financial Review do not form
part of the Company’s financial statements and are unaudited.

100 PRUDENTIAL PLC ANNUAL REPORT 2004 

■
■
2. TECHNICAL PROVISIONS AND RESERVES 
Summary of Modified Statutory Basis Technical Provisions (Net of Reinsurance) and Reserves at 31 December 2004

UK and Europe Insurance Operations
With-profits business

Technical provisions:

Prudential Assurance Company (PAC) With-Profits Sub-Fund (WPSF)1
Prudential Annuities Limited2
Scottish Amicable Insurance Fund (SAIF)3

Total technical provisions of the PAC WPSF and SAIF4
Fund for Future Appropriations5:

WPSF 
SAIF3

Total technical provisions and reserves of the PAC WPSF and SAIF 
Shareholder-backed business

Technical provisions:

Prudential Retirement Income Limited6
Non-profit unit-linked business of other subsidiaries 
Other 

Total technical provisions of shareholder-backed business 

Total UK and Europe Insurance Operations

US Operations
Policy reserves and liabilities on non-linked business:
Reserves for future policyholder benefits and claims payable 
Deposits on investment contracts 
Guaranteed Investment Contracts 
Unit-linked (variable annuity) business 

Total US Operations

Asian Operations
With-profits and other non-linked business7
Fund for Future Appropriations of Asia subsidiaries5
Unit-linked business 

Total Asian Operations

Total Group:

Technical provisions and unit-linked liabilities 
Fund for Future Appropriations 

£m

49,263
13,623
11,732

74,618

14,465
1,836

16,301

90,919

5,978
13,587
1,362

20,927

111,846

471
17,832
987
5,392

24,682

6,143
385
1,713

8,241

128,083
16,686

144,769

1. Includes inwards reassurance of all with-profits business written in the UK and Europe by other Group companies. For the purposes of this table and subsequent explanation,
references to the WPSF also include, for convenience, the amounts attaching to the Defined Charges Participating Sub-Fund.

2. Wholly-owned subsidiary of the PAC WPSF that writes annuity business.

3. The Scottish Amicable Insurance Fund (SAIF) is a separate sub-fund within the PAC long-term business fund. This sub-fund contains all the with-profits business and all other
pension business that was transferred from the Scottish Amicable Life Assurance Society to PAC in 1997. No new business is written in the sub-fund. The sub-fund is managed 
to ensure that all the invested assets of SAIF are distributed to SAIF policyholders over the lifetime of the SAIF policies.

4. Excluding technical provisions of the Hong Kong branch of PAC.

5. The Fund for Future Appropriations (FFA) represents the excess of assets over policyholder liabilities for with-profits funds and which has yet to be allocated between
policyholders and shareholders. The SAIF FFA is wholly attributable to SAIF policyholders but has yet to be allocated.

6. Wholly-owned shareholder subsidiary that writes annuity business.

7. Including technical provisions of the Hong Kong branch of PAC.

PRUDENTIAL PLC ANNUAL REPORT 2004   101

FINANCIAL REVIEW:
FRS 27 DISCLOSURE REQUIREMENTS
CONTINUED

3. UNITED KINGDOM AND EUROPE INSURANCE
OPERATIONS
Prudential’s long-term products in the UK consist of life insurance,
pension products and pension annuities. 

Beyond the generic guarantees described above there are very
few explicit options or guarantees such as of minimum investment
returns, surrender values or annuity at retirement and any granted
have generally been at very low levels. 

These products are written primarily in:

■ one of three separate sub-funds of the PAC long-term fund,
namely the With-Profits Sub-Fund, the Scottish Amicable
Insurance Fund, and the non-profit sub-fund;

■ Prudential Annuities Limited, which is owned by the PAC 

With-Profits Sub-Fund;

■ Prudential Retirement Income Limited, a shareholder owned

subsidiary; or

■ other shareholder backed subsidiaries writing mainly non-profit

unit-linked business.

3(a) With-Profits Products and PAC With-Profits Sub-Fund
Within the balance sheet of UK and Europe Insurance Operations
there are technical provisions of £49.3bn and a Fund for Future
Appropriations of £14.5bn that relate to the With-Profits Sub-
Fund (WPSF). The WPSF mainly contains with-profits business 
but it also contains some non-profit business (unit-linked, term
assurances and annuities). The WPSF’s profits are apportioned
90% to its policyholders and 10% to shareholders as surplus for
distribution is determined via the annual actuarial valuation. 

With-profits products provide returns to policyholders through
bonuses that are smoothed. There are two types of bonuses:
annual and final. Annual bonuses are declared once a year, and
once credited, are guaranteed in accordance with the terms of 
the particular product. Unlike annual bonuses, final bonuses are
guaranteed only until the next bonus declaration. 

When determining policy payouts, including final bonuses,
Prudential considers policyholders’ reasonable expectations, 
the need to smooth claim values and payments from year-to-year
and competitive considerations, together with ‘asset shares’ 
for specimen policies. Asset shares broadly reflect the value of
premiums paid plus the investment return on the assets notionally
attributed to the policy, less the other items to be charged such as
expenses and the cost of the life insurance cover.

For many years, UK with-profits product providers, such as
Prudential, have been required by law and regulation to consider
the reasonable expectations of policyholders in setting bonus
levels. This concept is established by statute but is not defined.
However, it is defined within the regulatory framework which 
also now contains an explicit requirement to treat customers fairly.

The technical provisions reported under the modified statutory
basis of accounting for the WPSF are primarily for two broad types
of business. These are accumulating with-profits and conventional
with-profits (and other protection type policies). The provisions
have been determined on a basis consistent with the detailed
methodology included in regulations contained in the FSA’s rules
for the determination of regulatory reporting reserves. Details of
the process for setting assumptions and determination of liabilities,
together with the particularly sensitive assumptions are set out in
note 3 to the financial statements. 

The WPSF held a provision of £49m at 31 December 2004 to honour
guarantees on a small amount of guaranteed annuity products.
SAIF’s exposure to guaranteed annuities is described below.

Valuation of the generic with-profits and other explicit guarantees
of the WPSF and SAIF is required by the FSA’s new realistic 
capital regime, which applies from 31 December 2004, as also
described below. 

3(b) Annuity Business 
Prudential’s conventional annuities include level, fixed-increase
and Retail Prices Index (RPI) annuities. They are mainly written
within the subsidiaries Prudential Annuities Limited and Prudential
Retirement Income Limited, but there are some annuity liabilities 
in the WPSF and SAIF. 

Prudential’s fixed-increase annuities incorporate automatic increases
in annuity payments by fixed amounts over the policyholder’s life.
The RPI annuities that Prudential offers provide for a regular annuity
payment to which an additional amount is added periodically
based on the increase in the UK Retail Prices Index. Prudential’s
with-profits annuities, which are written in the WPSF, combine 
the income features of annuity products with the investment
smoothing features of with-profits products and enable
policyholders to obtain exposure to investment return on the
WPSF’s equity shares, property and other investment categories
over time. 

Policyholders select an anticipated bonus from the specific 
range Prudential offers for the particular product. The amount 
of the annuity payment each year depends upon the relationship
between the anticipated bonus rate selected by the policyholder
when the product is purchased and the bonus rates Prudential
subsequently declares each year during the term of the product. 
If the total bonus rates fall below the anticipated rate, then the
annuity income falls.

The long-term business provision for these companies is based on
the FSA regulatory solvency basis. The valuation is then modified
for MSB reporting purposes to remove certain of the margins 
for prudence within the assumptions and contingency reserves,
both of which are required under the solvency basis applied for
regulatory purposes, but not for financial accounting. 

The technical provisions are the discounted value of future 
claim payments, adjusted for investment expenses and future
administration costs. The interest rate used for discounting claim
payments is derived from the yield on the assets held with an
allowance for default and mismatching risk. At 31 December 2004
the interest rates applied ranged from 1.5% to 5.0%. The mortality
assumptions, which vary by age and gender, are differentiated
between those applicable for group and individual business. 

3(c) Scottish Amicable Insurance Fund 
The Scottish Amicable Insurance Fund (SAIF) is a ring-fenced 
sub-fund of the PAC long-term fund and was formed following 
the acquisition of the mutually owned Scottish Amicable Life
Assurance Society in 1997. No new business may be written in
SAIF, although regular premiums are still being paid on policies in
force at the time of the acquisition and incremental premiums are
permitted on these policies. 

The fund is solely for the benefit of policyholders of SAIF.
Shareholders have no interest in the profits of this fund although

102 PRUDENTIAL PLC ANNUAL REPORT 2004 

they are entitled to investment management fees on this business. 

The process for determining policyholder bonuses of SAIF with-
profits policies, which constitute the vast majority of obligations of
the funds, is similar to that for the with-profits policies of the WPSF.
However, in addition, the surplus assets in SAIF are allocated to
policies in an orderly and equitable distribution over time as
enhancements to policyholder benefits i.e. in excess of those
based on asset share. 

Provision is made for the risks attaching to some SAIF unitised
with-profits policies that have Market Value Reduction (MVR)-
free dates and for those SAIF products which have a guaranteed
minimum benefit on death or maturity of premiums accumulated 
at 4% per annum.

With the exception of certain guaranteed annuity products, SAIF
with-profits policies do not guarantee minimum rates of return to
policyholders. 

The Group’s main exposure to guaranteed annuities in the 
UK is through SAIF and a provision of £648m was held in SAIF 
at 31 December 2004 to honour the guarantees. As SAIF is a
separate sub-fund solely for the benefit of policyholders of SAIF,
this provision has no impact on the financial position of the
Group’s shareholders’ funds.

3(d) Unit-Linked and Other Non-Profit Business
Prudential UK and Europe Insurance Operations also have 
an extensive book of unit-linked policies of varying types and
provides a range of other non-profit business such as stakeholder,
credit life and non-life long-term contracts. These contracts do 
not contain significant financial guarantees. 

There are no guaranteed maturity values or guaranteed annuity
options on unit-linked policies except for minor amounts for certain
policies linked to cash units within SAIF.

3(e) Impact of FSA Realistic Capital Regime on the PAC
With-Profits Fund 
The amounts shown in the consolidated balance sheet for technical
provisions and Fund for Future Appropriations for with-profits
business of the PAC with-profits fund i.e. the WPSF and SAIF
have been determined in accordance with the modified statutory
basis of accounting. With the exception of minor accounting
adjustments, the technical provisions reflect the UK regulatory basis
of reporting that has applied for many years, and which effectively
constitutes the Peak 1 basis under the new FSA regime. 

The FSA’s Peak 2 calculation under the new realistic regime, 
which comes fully into effect for the first time for 2004 regulatory
reporting requires the value of liabilities to be calculated as:

■ a with-profits benefits reserve (WPBR); plus

future policy related liabilities (FPRL); plus

the realistic current liabilities of the fund.

The WPBR is primarily based on the retrospective calculation of
accumulated asset shares but is adjusted to reflect future expected
policyholder benefits and other outgoings. By contrast, the Peak 1
basis addresses, at least explicitly, only declared bonuses.

The FPRL must include a market consistent valuation of costs 
of guarantees, options and smoothing, less any related charges,
and this amount must be determined using either a stochastic
approach, hedging costs or a series of deterministic projections

with attributed probabilities. Under the Peak 1 basis there is 
an allowance on a deterministic basis for the intrinsic value of 
these costs.

The assumptions used in the stochastic models are calibrated 
to produce risk free returns on each asset class. Volatilities of, 
and correlations between, investment returns from different asset
classes are as determined by the Group’s Portfolio Management
Group but are also market consistent.

The cost of guarantees, options and smoothing is very sensitive 
to the bonus, MVR and investment policy the Company employs
and therefore the stochastic modelling incorporates a range of
management actions that would help to protect the fund in adverse
investment scenarios. Substantial flexibility has been included in
the modelled management actions in order to reflect the discretion
that the Company retains in adverse investment conditions,
thereby avoiding the creation of unreasonable minimum capital
requirements. The management actions assumed are consistent
with our management policy for with-profits funds and our
disclosures in the publicly available Principles and Practices 
of Financial Management. 

3(f) FRS 27 Basis of Reporting the Financial Position of 
UK Regulated With-Profits Funds
The Peak 2 approach underpins the changed requirements of
FRS 27, which the Group will adopt in 2005, as part of the
implementation of International Financial Reporting Standards
(IFRS) basis reporting.

Under FRS 27, the main changes that are required for UK with-
profits funds are: 

■ de-recognition of deferred acquisition costs and related 

deferred tax;

inclusion on the FSA Peak 2 basis of the value of in-force non-
participating business written by the WPSF and SAIF; and

replacement of modified statutory basis liabilities for with-profits
business with adjusted realistic basis liabilities.

Adjusted realistic liabilities represent the Peak 2 realistic liabilities
for with-profits business included in Form 19 of the FSA regulatory
returns, but after excluding the element for shareholders’ share of
the future bonuses. This latter item is recognised as a liability for
the purposes of regulatory returns but, for accounting purposes
under FRS 27, consistent with the current basis of financial
reporting, shareholder transfers are recognised only on declaration.

Applying this methodology the accounting position for the PAC
with-profits fund (including the Hong Kong branch and SAIF) at
31 December 2004 is estimated to be as follows:

Realistic liabilities £69.0bn 
The realistic liabilities of the WPSF and SAIF comprise:

the estimated realistic value of with-profits liabilities for the
purposes of FSA regulatory returns; less

the estimated shareholders’ share of future bonuses contained
within that estimated regulatory basis liability; plus

■ current liabilities.

Consistent with the regulatory basis of presentation, liabilities 
of non-participating business are not included.

PRUDENTIAL PLC ANNUAL REPORT 2004   103

■
■
■
■
■
■
FINANCIAL REVIEW:
FRS 27 DISCLOSURE REQUIREMENTS
CONTINUED

Excess of £8.9bn of realistic assets over realistic liabilities
This excess has been determined on the accounting basis
described above. For the avoidance of doubt, it has not been
calculated on the same basis as the regulatory basis free assets
referred to on page 21.

The principal reconciling items between the excess of £8.9bn and
the £5bn referred to on page 21 are the shareholders’ share of future
bonuses on WPSF policies and excess assets held within SAIF.

4. US OPERATIONS 
4(a) Products and Guarantees
Jackson National Life (JNL) provides long-term savings 
and retirement products to retail and institutional customers
throughout the US. JNL offers individual fixed annuities, equity-
indexed annuities, immediate annuities, variable annuities, life
insurance and institutional products.

Fixed annuities
Interest sensitive annuities
In 2004, interest sensitive fixed annuities accounted for 41% of
policyholder reserves of JNL. Interest sensitive fixed annuities are
primarily deferred annuity products that are used for retirement
planning and for providing income in retirement. They permit 
tax-deferred accumulation of funds and flexible payout options.

The policyholder of an interest sensitive fixed annuity pays 
JNL a premium, which is credited to the policyholder’s account.
Periodically, interest is credited to the policyholder’s account 
and in some cases administrative charges are deducted from 
the policyholder’s account. JNL makes benefit payments at a 
future date as specified in the policy based on the value of the
policyholder’s account at that date.

The policy provides that at JNL’s discretion it may reset the interest
rate, subject to a guaranteed minimum. The minimum guarantee
varies from 1.5% to 5.5% depending on the date of issue, with 
73% of the fund at 3% or less at 31 December 2004. The average
guarantee rate is 3.3%. 

Approximately 22% of the interest-sensitive fixed annuities JNL
wrote in 2004 provide for a market value adjustment, that could be
positive or negative, on surrenders in the surrender period of the
policy. This formula based adjustment approximates the change in
value that assets supporting the product would realise as interest
rates move up or down. The minimum guaranteed rate is not
affected by this adjustment.

Equity indexed annuities
Equity indexed annuities account for 6% of JNL’s policyholder
reserves at 31 December 2004. Equity indexed annuities vary 
in structure, but generally are deferred annuities that enable
policyholders to obtain a portion of an equity linked return 
but provide a guaranteed minimum return. These guaranteed
minimum rates are generally set at 3%. 

JNL hedges the equity return risk on equity indexed products by
purchasing futures and options on the relevant index. The cost of
these hedges is taken into account in setting index participation
rates. JNL bears the investment and surrender risk on these products.

104 PRUDENTIAL PLC ANNUAL REPORT 2004 

Immediate annuities
At 31 December 2004, immediate annuities accounted for 2% 
of JNL’s policyholder reserves. Immediate annuities guarantee 
a series of payments beginning within a year of purchase and
continuing over either a fixed period of years and/or the life of 
the policyholder. If the term is for the life of the policyholder, then
JNL’s primary risk is mortality risk. The implicit interest rate on
these products is based on the market conditions that exist at the
time the policy is issued and is guaranteed for the term of the annuity. 

Variable annuities
At 31 December 2004, variable annuities (VA) accounted for 
26% of JNL’s policyholder reserves. Variable annuities are deferred
annuities that have the same tax advantages and payout options as
interest-sensitive and equity-indexed fixed annuities. 

The primary difference between variable annuities and interest
sensitive or equity indexed fixed annuities are investment risk 
and return. If a policyholder chooses a variable annuity, the rate 
of return depends upon the performance of the selected fund
portfolio. Policyholders may allocate their investment to either the
fixed or variable account. Investment risk on the variable account 
is borne by the policyholder, while investment risk in the fixed
account is borne by JNL through guaranteed minimum fixed rates
of return. At 31 December 2004, approximately 26% of variable
annuity funds were in fixed accounts.

JNL issues variable annuity contracts where it contractually
guarantees to the contract holder either: a) return of no less 
than total deposits made to the contract adjusted for any partial
withdrawals; b) total deposits made to the contract adjusted for
any partial withdrawals plus a minimum return; or c) the highest
contract value on a specified anniversary date adjusted for any
withdrawals following the contract anniversary. These guarantees
include benefits that are payable in the event of death (guaranteed
minimum death benefit (GMDB)), annuitisation (guaranteed
minimum income benefit (GMIB)), or at specified dates during 
the accumulation period (guaranteed minimum withdrawal 
benefit (GMWB)).

Life insurance
JNL’s life insurance products accounted for 10% of JNL policyholder
reserves at 31 December 2004. The products offered include term
life insurance and interest sensitive life insurance. 

Institutional products
JNL’s institutional products consist of guaranteed investment
contracts (GICs), funding agreements, and medium term note
funding agreements. At 31 December 2004 institutional products
accounted for 15% of JNL’s policyholder reserves. 

Under a traditional GIC, the policyholder makes a lump sum
deposit. The interest rate paid is fixed and established when the
contract is issued. If deposited funds are withdrawn earlier than
the specified term of the contract, an adjustment is made that
approximates a market value adjustment. 

Under a funding agreement, the policyholder either makes a lump
sum deposit or makes specified periodic deposits. JNL agree to pay
a rate of interest, which may be fixed but which is usually a floating
short-term interest rate linked to an external index. The average
term of the funding arrangements is one to two years. Funding
agreements terminable by the policyholder with less than 90 days
notice account for less than 2% of JNL total policyholder reserves.

Medium term note funding agreements are generally issued 
to support trust instruments issued on non-US exchanges or to
qualified investors (as defined by SEC rule 144A). Through the
funding agreements, JNL agrees to pay a rate of interest, which
may be fixed or floating, to the holders of the trust instruments.

4(b) Process for Setting Assumptions and Determining
Liabilities
Under the Modified Statutory Basis of reporting, providing the
requirements of the Companies Act, UK GAAP standards and 
the ABI SORP are met, it is permissible to reflect the local basis of
provisioning. In the case of JNL, except for adjustments for certain
items, the carrying values of insurance assets and liabilities are
consolidated into the Group accounts based on US Generally
Accepted Accounting Principles (US GAAP). The exceptions are
for equity-indexed annuities, VA GMWB benefits, and VA GMIB
benefits. Equity-indexed annuities include embedded derivatives
that are supported by equity call options, both of which are valued
at fair value under US GAAP, but are held at amortised cost under
MSB. VA GMWB and reinsurance of GMIB are held at fair value
under US GAAP, but are recognised as a portion of accumulated
assessments related to expected excess benefits under MSB.

Under US GAAP investment contracts are accounted for by
applying in the first instance a retrospective deposit method 
to determination of the liability for policyholder benefits. This is
then augmented by potentially three additional amounts. These
amounts are for:

■ any amounts that have been assessed to compensate the insurer
for services to be performed over future periods (i.e. deferred
income);

■ any amounts previously assessed against policyholders that are

refundable on termination of the contract; and 

■ any probable future loss on the contract (i.e. premium deficiency). 

Profit recognition is determined by amortisation of capitalised
acquisition costs over the life of the book of contracts at a constant
rate based on estimated gross profit amounts expected to be
realised over this period. In determining these estimated gross
profits assumptions are made as to lapse and mortality rates,
expenses, investment returns and policy crediting rates. 

Variable annuity contracts written by JNL may, as described above,
provide for GMDB, GMIB and GMWB. In general terms liabilities
for these benefits are accounted for under US GAAP by using
estimates of future benefits and fees under best estimate
persistency assumptions.

The GMDB liability is determined each period end by estimating
the expected value of death benefits in excess of the projected
account balance and recognising the excess rateably over the
accumulation period based on total expected assessments. 
At 31 December 2004, the GMDB liability was valued using a
series of deterministic investment performance scenarios, a mean
investment return of 8.4% and assumptions for lapse, mortality 
and expense that are the same as those used in amortisation of
capitalised acquisition costs.

The GMIB liability is determined each period end by estimating 
the expected value of the annuitisation benefits in excess of 
the projected account balance at the date of annuitisation and
recognising the excess rateably over the accumulation period
based on total expected assessments. 

JNL regularly evaluates estimates used and adjusts the additional
GMDB and GMIB liability balances, with a related charge or credit
to benefit expense, if actual experience or other evidence suggests
that earlier assumptions should be revised. The assumptions 
used for calculating the GMIB liability at 31 December 2004 are
consistent with those used for calculating the GMDB liability.

The GMWB liabilities are recognised currently as accumulated
charges for the benefit. This benefit has been issued since 2003
and both charges to date and projected excess benefits are
minimal at 31 December 2004.

With the exception of the GMDB, GMIB and GMWB features 
of variable annuity contracts the financial guarantee features of
JNL’s contracts are, in most circumstances, not explicitly valued
under the standard US GAAP basis of calculation, but the impact
of any interest guarantees would be reflected as they are earned 
in the current account value (i.e. the US GAAP liability).

For traditional life insurance contracts, reserves for future policy
benefits are determined under FAS 60 using the net level premium
method and assumptions as of the issue date as to mortality, interest,
policy lapsation and expenses plus provisions for adverse deviation.

5. ASIAN OPERATIONS
5(a) Technical Provisions 
At 31 December 2004, the aggregate UK GAAP carrying value of
technical provisions (net of reinsurance) for Asian Operations was
some £7.9bn as follows:

£m

Singapore
Hong Kong
Taiwan
Japan
Malaysia
Other countries

Total 

2,967
1,717
1,451
666
507
548

7,856

This amount covers a range of with-profits, unit-linked and non-
participating contracts. 

PRUDENTIAL PLC ANNUAL REPORT 2004   105

FINANCIAL REVIEW:
FRS 27 DISCLOSURE REQUIREMENTS
CONTINUED

5(b) Products
The life insurance products offered by Prudential Corporation Asia
include a range of with-profits and non-participating term, whole
life, endowment and unit-linked policies. Prudential Corporation
Asia also offers health, disability, critical illness and accident
coverage to supplement its core life products.

The terms and conditions of the contracts written in Prudential
Corporation Asia’s operations, and in particular the product’s
options and guarantees, vary from territory to territory depending
upon local market circumstances.

In general terms, Prudential Corporation Asia’s participating
products provide savings and protection where the basic sum
assured can be enhanced by a profit share (or bonus) from the
underlying fund as determined at the discretion of the insurers.
Prudential Corporation Asia’s non-participating term, whole life
and endowment products offer savings with protection where the
benefits are guaranteed or determined by a set of defined market
related parameters. Unit-linked products combine savings with
protection: the cash value of the policy depends on the value of
the underlying unitised funds. Accident and Health (A&H) policies
provide mortality or morbidity benefits and include health,
disability, critical illness and accident coverage. A&H products are
commonly offered as supplements to main life policies but can be
sold separately.

5(c) Guarantees
Subject to local market circumstances and regulatory requirements,
the guarantee features described above in respect of UK business
broadly apply to similar types of participating contracts written in
the PAC Hong Kong branch, Singapore and Malaysia. Participating
products have both guaranteed and non-guaranteed elements. 

Non-participating long-term products are the only ones where 
the insurer is contractually obliged to provide guarantees on all
benefits. Investment linked products have the lowest level of
guarantee if indeed they have any. 

Product guarantees in Asia can be broadly classified into four 
main categories, namely: Premium Rate; Cash Value and Interest
Guarantees; Policy Renewability; and Convertibility Options.

Cash value and interest rate guarantees are of three types:

■ Maturity values 

Maturity values are guaranteed for non-participating products
and on the guaranteed portion of participating products.
Declared annual bonuses are also guaranteed once vested.
Future bonus rates and cash dividends are not guaranteed in
participating products;

■ Surrender values 

Surrender values are guaranteed for non-participating products
and on the guaranteed portion of participating products. The
surrender value of declared reversionary bonuses are also
guaranteed once vested; and

Interest rate guarantees
It is common in Asia for regulations or market driven demand 
and competition to provide some form of capital value protection
and minimum crediting interest rate guarantees. This would be
reflected within the guaranteed maturity and surrender values.

The most significant book of non-participating business in
Prudential Corporation Asia is Taiwan’s whole of life contracts. 
For these contracts there are floor levels of policyholder benefits
that accrue at rates set at inception which are set by reference to
minimum terms established by local regulation also at the time 
of inception. These rates do not vary subsequently with market
conditions. 

Under these contracts the cost of premiums are also fixed at
inception based on a number of assumptions at that time, including
long-term interest rates, mortality assumptions and expenses. The
guaranteed maturity and surrender values reflect the pricing basis.

These contracts have an expected average duration of some 
25 years and the UK GAAP carrying value of the liabilities is 
some £1.1bn. 

As explained below the method for determining liabilities for UK
GAAP purposes for some Asian operations is based on US GAAP
principles and this method applies to these contracts with cash
value and interest rate guarantees. Following standard US GAAP
procedure, premium deficiency reserve calculations are performed
each year to establish whether the carrying values of the liabilities
are insufficient. 

On the US GAAP basis the calculations are deterministic, that is to
say based off a single set of projections, and expected long-term
rates of return are applied. 

The main variable that determines the amounts payable under the
contracts is the duration of the contracts, which is determined by
death or surrender. 

5(d) Process for Setting Assumption and Determining 
MSB Liabilities
The future policyholder benefit provisions for Asian businesses 
in the Group’s modified statutory basis accounts are determined 
in accordance with methods prescribed by local GAAP adjusted 
to comply, where necessary, with UK GAAP. 

For Asian operations in countries where local GAAP is not well
established and in which the business written is primarily non-
participating and linked business, US GAAP is used as the most
appropriate reporting basis. Of the more significant Asian operations
this basis is applied in Taiwan, Japan and Vietnam. The future
policyholder benefit provisions for non-linked business are
determined under FAS 60 using the net level premium method,
with an allowance for surrenders, maintenance and claims expenses.
Rates of interest used in establishing the policyholder benefit
provisions vary by operation depending on the circumstances
attaching to each block of business. Additional details are shown 
in note 3 to the financial statements.

106 PRUDENTIAL PLC ANNUAL REPORT 2004 

■
6. CAPITAL POSITION STATEMENT
6(a) Reconciliation of Group Modified Statutory Basis Shareholders' Funds at 31 December 2004 to Available Capital on
Local Regulatory Bases in the Group’s Life Assurance Businesses

£bn

Group shareholders' funds
less: shareholders' funds of non-insurance and other operations
add: Fund for Future Appropriations (per published balance sheet i.e. Peak 1 basis)
add: subordinated debt of SAIF and JNL
less: adjustments to restate these amounts on to a regulatory basis (including Peak 2 basis for WPSF and SAIF)

Total available capital in the life assurance business on local regulatory bases to meet local regulatory requirements

Distributed as
United Kingdom and Europe:

PAC: available capital of with-profits funds (including Hong Kong branch and SAIF) on the Peak 2 realistic basis*
Other UK subsidiaries

Jackson National Life
Asian Operations

Total available capital on local regulatory bases to meet local regulatory requirements

4.3
(0.3)
16.7
0.2
(12.0)

8.9

6.0
0.5

6.5
1.8
0.6

8.9

*In determining available capital for the PAC WPSF, realistic liabilities reflect the regulatory Peak 2 basis inclusive of shareholders’ share of future bonuses. In addition to the
WPSF and SAIF, the PAC long-term fund includes the PAC Non-Participating Sub-Fund (NPSF). The available capital of the NPSF is subsumed within the Peak 1 basis available
capital of the aggregate PAC long-term fund.

6(b) Basis of Preparation and Capital Requirements
Each of the Group’s long-term business operations is capitalised 
to a sufficiently strong level for its individual circumstances. Details
by the Group’s major operations are shown below.

Other UK subsidiaries
The available capital of £0.5bn reflects the excess of regulatory
basis assets over liabilities, before deduction of the capital
resources requirement of £0.3bn. 

UK and Europe Insurance Operations
PAC WPSF and SAIF
In common with other large UK regulated with-profits funds PAC is
required to hold capital equivalent to the greater of their regulatory
requirement (based on EU Directives) (i.e. the regulatory peak)
and the new FSA basis calculation of expected liabilities (i.e. the
realistic peak).

Available capital of the WPSF and SAIF of £6.0bn represents the
excess of assets over liabilities on the regulatory realistic basis.
Unlike the previously discussed FRS 27 basis, realistic liabilities 
on the regulatory basis include the shareholders’ share of future
bonuses. 

The regulatory basis version of realistic available capital of £6.0bn
is shown before deduction of the risk capital margin (RCM) which
is estimated to be £1.8bn at 31 December 2004.

The FSA’s basis of setting the RCM is to target at a level broadly
equivalent to a Standard & Poor’s credit rating of BBB and of
judging this by ensuring there are sufficient assets to absorb a 1 in
200 year event. The RCM calculation achieves this by setting rules
for the determination of margins to cover defined stress changes in
asset values and yields for market risk credit risk and termination
risk for with-profits policies.

The capital resources requirement for these companies broadly
reflects a formula which, for active funds, equates to a percentage
of regulatory reserves plus a percentage of death strains.

Jackson National Life
The regulatory framework for Jackson National Life (JNL) is
governed by the requirements of the US National Association 
of Insurance Commissioners (NAIC) approved risk based capital
standards. Under the requirements, life insurance companies report
on a formula based capital standard that they calculate by applying
factors to various asset, premium and reserve items. The formula
takes into account the risk characteristics of a company, including
asset risk, insurance risk, interest rate risk and business risk. 

The available capital of JNL shown above of £1.8bn reflects US
regulatory basis assets less liabilities after setting aside reserves 
for asset valuation and interest maintenance. The asset valuation
reserve is designed to provide for future credit-related losses on
fixed income securities and losses on equity investments. The interest
maintenance reserve is designed by state regulators to defer
recognition of non-credit related realised capital gains and losses.

JNL’s risk based capital ratio equates to 4.3 times the NAIC
Company Action Level Risk Based Capital. 

PRUDENTIAL PLC ANNUAL REPORT 2004   107

FINANCIAL REVIEW:
FRS 27 DISCLOSURE REQUIREMENTS
CONTINUED

Asian Operations
The available capital shown above of £0.6bn represents the excess
of regulatory basis assets over liabilities before deduction of
required capital of £0.2bn. These amounts have been determined
applying the local regulations in each of the operations. 

Group capital requirements
In addition to the requirements at individual company level, 
FSA requirements under the Insurance Groups Directive for 
2004 and Financial Groups Directive apply additional prudential
requirements for the Group as a whole, as discussed on page 20.

At the country level, the Group’s businesses in Asia are subject 
to comprehensive and supervisory schemes in the jurisdictions 
in which they operate. The Hong Kong business branch of PAC
and its capital requirements are subsumed within those of the PAC
long-term fund. For other material operations the details of the basis
of determining regulatory capital and requirements are as follows:

Singapore
A new risk-based regulatory framework was introduced at the 
start of 2005 to replace the previous framework that used a net
premium approach.

For participating business, a gross premium reserve, determined
using prudent best estimate assumptions and which makes
allowance for future bonus, is held. The amount held is subject 
to a minimum of the higher of the assets attributed to participating
business and a gross premium reserve calculated on specified
assumptions, but without allowance for future bonus, that include
prescribed provisions for adverse deviations (PADs).

For non-participating business, gross premium reserves are held.
For linked business the value of units is held together with a non-
unit reserve calculated in accordance with standard actuarial
methodology.

From 1 January 2005, capital requirements are determined using 
a risk-based capital approach.

Taiwan
Basic policy reserves are determined using a net premium method.
Both mortality and interest rates are specified. For more recent issues,
the valuation rate of interest has been linked to the prevailing market
rate on 10-year government bonds.

Solvency capital is determined using a risk-based capital 
approach.

Japan
Mathematical reserves for traditional business are determined on 
a net premium basis using prescribed mortality and interest rates.
Interest rates reflect the original pricing assumptions.

For linked business the value of units is held together with a 
non-unit reserve calculated in accordance with standard actuarial
methodology.

With regard to solvency, the adjusted solvency capital assets of the
company must exceed 200% of the risk related capital requirement
value at risk. It is thus a risk-based capital approach.

Malaysia
Mathematical reserves for traditional business are determined on a
modified net premium basis using prescribed mortality and interest
rates (no higher than 4%).

For linked business the value of units is held together with a 
non-unit reserve calculated in accordance with standard actuarial
methodology.

The capital requirement is determined as 4% of reserves plus 
a specified percentage of sums at risk. There is an overriding
minimum capital requirement of RM100m.

6(c) Transferability of Available Capital
For PAC and all other UK long-term insurers, long-term business
assets and liabilities must, by law, be maintained in funds separate
from those for the assets and liabilities attributable to non-life
insurance business or to shareholders. Only the ‘established
surplus’ – the excess of assets over liabilities in the long-term 
fund determined through a formal valuation – may be transferred
so as to be available for other purposes. Distributions from the
with-profits sub-fund to shareholders reflect the shareholders’
one-ninth share of the cost of declared policyholders’ bonuses.

Accordingly, the excess of assets over liabilities of the PAC 
long-term fund is retained within that company. The retention 
of the capital enables the company to support with-profits and
other business of the fund by, for example, providing the benefits
associated with smoothing and guarantees. It also provides
investment flexibility for the fund’s assets, by meeting the
regulatory capital requirements that demonstrate solvency, 
and by absorbing the costs of significant events or fundamental
changes in its long-term business without affecting the bonus 
and investment policies. 

For other UK long-term business subsidiaries the amounts retained
within the companies are at levels which provide an appropriate
level of capital strength in excess of the regulatory minimum.

For Jackson National Life (JNL), capital retention is maintained at 
a level consistent with an appropriate rating by Standard & Poor’s.
Currently JNL is rated AA. JNL can pay dividends on its capital
stock only out of earned surplus. Dividends which exceed the
greater of 10% of JNL’s statutory surplus or statutory net gain from
operations for the prior year require prior regulatory approval. 

For Asian subsidiaries, the amounts retained within the companies
are at levels which provide an appropriate level of capital strength
in excess of the local regulatory minimum. For ring-fenced with-
profits funds, the excess of assets over liabilities is retained with
distribution tied to the shareholders’ share of bonuses through
declaration of actuarially determined surplus. The Group’s
Singapore and Malaysian businesses may remit dividends to the
Group, in general, provided the statutory insurance fund meets the
capital adequacy standard required under local statutory regulations. 

6(d) Sensitivity to Changed Market Conditions and Capital
Management Policies
Prudential manages its assets, liabilities and capital locally, in
accordance with local regulatory requirements and reflecting 
the different types of liabilities Prudential has in each business. 
As a result of the diversity of products offered by Prudential 
and the different regulatory requirements in which it operates,
Prudential employs differing methods of asset/liability and capital
management, depending on the business concerned.

Stochastic modelling of assets and liabilities is undertaken in the
UK, the US and Asia to assess the economic capital requirements
under different confidence intervals and time horizons. In addition,
reserve adequacy testing under a range of scenarios and dynamic
solvency testing is carried out, including under certain scenarios
mandated by the UK, the US and Asian regulators. 

108 PRUDENTIAL PLC ANNUAL REPORT 2004 

A stochastic approach models the inter-relationship between asset
and liability movements, taking into account asset correlation,
management actions and policyholder behaviour, under a large
number of alternative economic scenarios. These scenarios are
projected forward over a period of time, typically 25 years or
longer, and the liabilities and solvency position of the fund are
calculated in each scenario in each future year. The fund’s policy
on management actions, including bonus and investment policy
continue to be set in order that they are consistent with the
available capital and the targeted risk of default.

The sensitivity of liabilities and other components of total capital
vary depending upon the type of business concerned and this
conditions the approach to asset/liability management. 

For example, for businesses that are most sensitive to interest rate
changes, such as immediate annuity business, Prudential uses cash
flow analysis to create a portfolio of fixed income securities whose
value changes in line with the value of liabilities when interest rates
change. This type of analysis helps protect profits from changing
interest rates. This type of analysis is used in the UK for annuity
business and by JNL for its interest-sensitive and equity-indexed
fixed annuities and stable value products.

For businesses that are most sensitive to equity price changes,
Prudential uses stochastic modelling and scenario testing to look 
at the future returns on its investments under different scenarios
and best reflect the large diversity in returns that equities can
produce. This allows Prudential to devise an investment and 
with-profits policyholder bonus strategy that, on the model
assumptions, allows it to optimise returns to its policyholders 
and shareholders over time while maintaining appropriate 
financial strength. Prudential uses this methodology extensively 
in connection with its UK with-profits business.

6(e) Intra-Group Arrangements in Respect of SAIF
Should the assets of SAIF be inadequate to meet the guaranteed
benefit obligations to the policyholders of SAIF, the PAC
long-term fund would be liable to cover any such deficiency.
At 31 December 2004, the excess of SAIF assets over guaranteed
benefits, accounted for as the SAIF FFA on the modified statutory
basis, was £1.8bn. Due to the quality and diversity of the assets in
SAIF, the excess of assets stated above, and the ability of SAIF to
revise guaranteed benefits in the event of an asset shortfall, the
directors believe that the probability of either the PAC long-term
fund, or the Group’s shareholders’ funds under its obligation to
maintenance of the capital position of long-term funds generally,
having to contribute to SAIF is remote.

PRUDENTIAL PLC ANNUAL REPORT 2004   109

RISK FACTORS

The International Organisation of Securities Commissions (IOSCO)
has recommended that annual reports of publicly held companies
include a section on risk factors which discusses inherent risks 
in the business and trading environment. The US Securities and
Exchange Commission (SEC) requires listed companies to disclose
prominently risk factors that are specific to the companies or their
industries in their annual reports on Form 20-F filed with the SEC.
The EU Prospectus Directive (due to be implemented by mid-2005)
also requires disclosure of risk factors. Prudential has therefore
decided voluntarily to follow this recommendation and to include in
the Annual Report a description of risk factors; a similar description
will be included in Prudential’s US annual report on Form 20-F.

A number of factors (risk factors) affect Prudential’s operating
results, financial condition and trading price. In common with other
industry participants, the profitability of the Group’s businesses
depends on a mix of factors including mortality and morbidity
trends, policy surrender rates, investment performance, and
administration and acquisition expense.

The risk factors mentioned below should not be regarded as a
complete and comprehensive statement of all potential risks and
uncertainties. The information given is as of the date of this report,
is not updated, and any forward-looking statements are made
subject to the reservations specified on the inside back cover of
the Annual Report. 

Prudential’s businesses are inherently subject to market
fluctuations and general economic conditions. 
Prudential’s businesses are inherently subject to market
fluctuations and general economic conditions. In the UK, this is
because a significant part of Prudential’s shareholders’ profit is
related to bonuses for policyholders declared on its with-profits
products, which are broadly based on historic and current rates 
of return on equity, real estate and fixed income securities, as well
as Prudential’s expectations of future investment returns. 

In the US, fluctuations in prevailing interest rates can affect results
from Jackson National Life which is predominantly a spread-based
business with the majority of its assets invested in fixed income
securities. In particular, fixed annuities and stable value products 
in Jackson National Life expose the Group to the risk that changes
in interest rates which are not fully reflected in the interest rates
credited to customers will reduce spread. The spread is the
difference between the amounts that Jackson National Life is
required to pay under the contracts, and the rate of return it is 
able to earn on its general account investments to support the
obligations under the contract. Declines in spread from these
products or other spread businesses that Jackson National Life
conducts could have a material impact on its businesses or results
of operations. 

For some non unit-linked investment products, in particular those
written in some of the Group’s Asian operations, it may not be
possible to hold assets which will provide cash flows to exactly
match those relating to policyholder liabilities. This is particularly
true in those countries where bond markets are not developed 
and in certain markets such as Taiwan, Korea and Japan where

regulated surrender values are set with reference to the interest
rate environment prevailing at the time of policy issue. This is due to
the duration and uncertainty of the liability cash flows and the lack
of sufficient assets of a suitable duration. This results in a residual
asset/liability mismatch risk which can be managed but not eliminated.

In all markets in which Prudential operates, its businesses are
susceptible to general economic conditions and changes in
investment returns which can change the level of demand for
Prudential’s products. Past uncertain trends in international
economic and investment climates which have adversely 
affected Prudential’s business and profitability could be repeated.
This adverse effect would be felt principally through reduced
investment returns and credit defaults in fixed interest corporate
bonds, and may continue to affect the business unless conditions
improve. In addition, falling investment returns could impair
Prudential’s operational capability, including its ability to write
significant volumes of new business. 

Prudential is subject to the risk of exchange rate
fluctuations owing to the geographical diversity 
of its businesses. 
Due to the geographical diversity of Prudential’s businesses, 
it is subject to the risk of exchange rate fluctuations. Prudential’s
international operations in the US, Asia and Europe, which represent
a significant proportion of operating profit and shareholders’
funds, generally write policies and invest in assets denominated in
local currency. Although this practice limits the effect of exchange
rate fluctuations on local operating results, it can lead to significant
fluctuations in Prudential’s consolidated financial statements upon
translation of results into pounds sterling. The currency exposure
relating to the translation of reported earnings is not separately
managed. Consequently, this could impact on the Group’s gearing
ratios (defined as debt over debt plus shareholder funds). The
impact of gains or losses on currency translations is recorded 
as a component of shareholders’ funds within the consolidated
statement of total recognised gains and losses. 

Prudential conducts its businesses subject to regulation and
associated regulatory risks, including the effects of changes
in the laws, regulations, policies and interpretations in the
markets in which it operates. 
Changes in government policy, legislation or regulatory
interpretation applying to companies in the financial services 
and insurance industries in any of the markets in which 
Prudential operates, which in some circumstances may be 
applied retrospectively, may adversely affect Prudential’s 
product range, distribution channels, capital requirements and,
consequently, reported results and financing requirements. For
instance, these changes include possible changes in the regulatory
framework for pension arrangements and policies, the regulation
of selling practices and solvency requirements. In the UK the 
FSA’s depolarisation reforms and the rules relating to stakeholder
products could have a significant effect on the types of products
sold by Prudential, how its products are priced, distributed and
sold and on shareholders’ return on with-profits business. 

110 PRUDENTIAL PLC ANNUAL REPORT 2004 

Similar changes in regulation in other jurisdictions could also 
have an impact elsewhere in the Group. 

The EU Insurance Groups Directive, which was implemented in 
the UK in 2001, together with the Financial Group’s Directive (FGD),
which became effective from 1 January 2005, require European
financial services groups to demonstrate net aggregate surplus
capital in excess of solvency requirements at the Group level in
respect of shareholder-owned entities. The EU is also currently
reviewing future solvency requirements (the Solvency II review).
The implementation of these directives leads to Prudential being
required to maintain a somewhat higher amount of capital at the
Group level than necessary in respect of some of its businesses.
The FGD parent company solvency requirements have to be
complied with continuously starting 1 January 2005, with the 
result that Prudential needs to maintain an appropriate amount of
capital at the parent company level to accommodate, for example,
short-term movements in global foreign exchange rates, interest
rates, deterioration in the credit quality of the Group’s bond
portfolios and equity markets. In addition, changes in the local
regulatory regimes of designated territories could affect the
calculation of the Group’s solvency position.

Inconsistent application of these directives by regulators in
different EU member states may place Prudential at a competitive
disadvantage to other European financial services groups.

Various jurisdictions in which Prudential operates have 
created investor compensation schemes that require mandatory
contributions from market participants in some instances in the
event of a failure of a market participant. As a major participant 
in the majority of its chosen markets, circumstances could arise
where Prudential, along with other companies, may be required 
to make such contributions. 

The resolution of several issues affecting the financial
services industry could have a negative impact on
Prudential’s reported results or on its relations with 
current and potential customers. 
Prudential is, and in the future may be, subject to legal and
regulatory actions in the ordinary course of its business, both in 
the UK and internationally. This could be a review of business 
sold in the past under previously acceptable market practices at
the time. Pending legal and regulatory actions include proceedings
relating to aspects of Prudential’s business and operations 
and which are typical of the business it operates such as 
the requirement in the UK to provide redress to certain past
purchasers of pension and mortgage endowment policies and
regulatory reviews on products sold and industry practices,
including in the latter case businesses it has closed. 

In the US, federal and state regulators have focused on, and
continue to devote substantial attention to, the mutual fund, 
variable annuity and insurance product industries including 
the broker-dealer system. As a result of publicity relating to
widespread perceptions of industry abuses, there have been
numerous regulatory inquiries and proposals for legislative and
regulatory reforms.

Although Prudential believes it has adequately reserved in all
material aspects for the costs of litigation and regulatory matters,
no assurance can be provided that such reserves are sufficient. It 
is possible that Prudential’s future performance could be affected
by an unfavourable outcome in these matters. 

Prudential’s businesses are conducted in highly competitive
environments and Prudential’s continued profitability
depends on its management’s ability to respond to these
pressures. 
The markets for the UK, the US and Asian financial services are
highly competitive, with several factors affecting Prudential’s ability 
to sell its products, including price and yields offered, financial
strength and ratings, range of product lines and product quality,
brand strength and name recognition, investment management
performance and historical bonus levels. In some of its markets
Prudential faces competitors that are larger, have greater financial
resources or a greater market share, offer a broader range of
products or have higher bonus rates or claims-paying ratios.
Further, heightened competition for talented and skilled
employees with local experience, particularly in Asia, may limit 
the Group’s potential to grow its business as quickly as planned.

Within the UK, Prudential’s principal competitors in the life market
include many of the major stock and mutual retail financial services
companies including, in particular, Aviva, Legal & General, HBOS
and Standard Life. 

Jackson National Life’s competitors in the US include major stock
and mutual insurance companies, mutual fund organisations, 
banks and other financial services companies. Jackson National
Life’s principal life insurance company competitors in the US
include AIG, Allstate Financial, Allianz Life of North America, 
AXA Financial Inc, Hartford Life Inc., ING, John Hancock, Lincoln
National Corporation and Met Life.

Within Asia, the Group’s main regional competitors are
international financial companies, including AIG, Allianz, 
ING and Manulife. 

Prudential believes competition will intensify across all regions 
in response to consumer demand, technological advances, the
impact of consolidation, regulatory actions and other factors.
Prudential’s ability to generate an appropriate return depends
significantly upon its capacity to anticipate and respond
appropriately to these competitive pressures. 

Downgrades in Prudential’s financial strength and credit
ratings could significantly impact its competitive position
and hurt its relationships with creditors or trading
counterparties. 
Prudential’s financial strength and credit ratings, which are
intended to measure its ability to meet policyholder obligations,
are an important factor affecting public confidence in most 
of Prudential’s products, and as a result its competitiveness.
Downgrades in Prudential’s ratings could have an adverse effect
on its ability to market products and retain current policyholders.
In addition, the interest rates Prudential pays on its borrowings 

PRUDENTIAL PLC ANNUAL REPORT 2004   111

were revised in 2003 to assume future improvements in mortality
for males and females at levels projected on the Continuous
Mortality Investigations (CMI) medium cohort table as published
by the Institute and Faculty of Actuaries. If mortality improvement
rates significantly exceed the improvement assumed, Prudential’s
results of operations could be adversely affected.

A further example is the assumption that Prudential makes about
future expected levels of the rates of early termination of products
by its customers (persistency). This is particularly relevant to its
lines of business other than its UK annuity business. Prudential’s
persistency assumptions reflect recent past experience for each
relevant line of business. Any expected deterioration in future
persistency is also reflected in the assumption. If actual levels of
future persistency are significantly lower than assumed (that is,
policy termination rates are significantly higher than assumed),
Prudential’s results of operations could be adversely affected.  

As a holding company, Prudential is dependent upon its
subsidiaries to cover operating expenses and dividend
payments. 
Prudential’s insurance and investment management operations 
are generally conducted through direct and indirect subsidiaries.
As a holding company, Prudential’s principal sources of funds 
are dividends from subsidiaries, shareholder backed funds, the
shareholder transfer from Prudential’s long-term funds and any
amounts that may be raised through the issuance of debt and
commercial paper. 

Certain of the subsidiaries have regulatory restrictions that can 
limit the payment of dividends, which in some circumstances 
could limit the Group’s ability to pay dividends to shareholders. 

Prudential operates in a number of markets through joint
ventures and other arrangements with third parties. These
arrangements involve certain risks that Prudential does 
not face with respect to its consolidated subsidiaries.
Prudential operates, and in certain markets is required by local
regulation to operate, through joint ventures. Prudential’s ability to
exercise management control over its joint venture operations and
its investment in them depends on the terms of the joint venture
agreements, in particular, the allocation of control among, and
continued co-operation between, the joint venture participants.
Prudential may also face financial or other exposure in the event
that any of its joint venture partners fails to meet its obligations
under the joint venture or encounters financial difficulty. In
addition, a significant proportion of the Group’s product
distribution is carried out through arrangements with third parties
not controlled by Prudential and is dependent upon continuation
of these relationships. A temporary or permanent disruption to
these distribution arrangements could affect Prudential’s results 
of operations.

RISK FACTORS
CONTINUED

are affected by its debt credit ratings, which are in place to
measure Prudential’s ability to meet its contractual obligations. 

On 20 December 2002, Moody’s downgraded the financial
strength rating of the Prudential Assurance Company’s (PAC)
long-term fund from Aaa (on review for possible downgrade)
to Aa1 (stable outlook). On 29 January 2003, Standard & Poor’s
downgraded the financial strength rating of PAC’s long-term fund
from AAA (negative outlook) to AA+ (stable outlook). Prudential
believes the downgrades that it, and the rest of the UK insurance
industry, experienced have not to date had a discernible impact on
its performance. 

Prudential’s long-term senior debt is rated as A2 (stable outlook)
by Moody’s and AA– (negative outlook) by Standard & Poor’s. 

Prudential’s short-term debt is rated as P-1 by Moody’s and A1+ 
by Standard & Poor’s.

Adverse experience in the operational risks inherent in
Prudential’s business could have a negative impact on 
its results of operations. 
Operational risks are present in all of Prudential’s business,
including the risk of direct or indirect loss resulting from
inadequate or failed internal and external processes, systems 
and human error or from external events. Prudential’s business is
dependent on processing a large number of complex transactions
across numerous and diverse products, and is subject to a number
of different legal and regulatory regimes. In addition, Prudential
outsources several operations, including certain UK processing
and IT functions. In turn, Prudential is reliant upon the operational
processing performance of its outsourcing partners. 

Further, because of the long-term nature of much of Prudential’s
business, accurate records have to be maintained for significant
periods. Prudential’s systems and processes are designed to
ensure that the operational risks associated with its activities 
are appropriately controlled, but any weakness in the systems
could have a negative impact on its results of operations during 
the effective period. Prudential has not experienced or identified
any operational risks in its systems or processes during 2004 or
subsequently which have caused, or are expected to cause, a
significant negative impact on its results of operations. 

Adverse experience against the assumptions used in pricing
products and reporting business results could significantly
affect Prudential’s results of operations. 
Prudential needs to make assumptions about a number of factors
in determining the pricing of its products and for reporting the
results of its long-term business operations. 

For example, the assumption that Prudential makes about future
expected levels of mortality is particularly relevant for its UK
annuity business. In exchange for a premium equal to the capital
value of their accumulated pension fund, pension annuity
policyholders receive a guaranteed payment, usually monthly, for
as long as they are alive. As part of its pension annuity pricing and
reserving policy, Prudential assumes that current rates of mortality
continuously improve over time. Annuity mortality assumptions

112 PRUDENTIAL PLC ANNUAL REPORT 2004 

ACHIEVED PROFITS BASIS SUPPLEMENTARY
INFORMATION

YEAR ENDED 31 DECEMBER 2004

RESULTS ANALYSIS BY BUSINESS AREA

UK and Europe Operations
New business
Business in force

Long-term business
M&G
Egg*

Total*

US Operations
New business
Business in force*

Long-term business*
Broker-dealer and fund management

Total*

Asian Operations
New business
Business in force

Long-term business
Fund management
Development expenses

Total

Other Income and Expenditure
Investment return and other income
Interest payable on core structural borrowings
Corporate expenditure:
Group Head Office
Asia Regional Head Office

Total

Operating profit from continuing operations before amortisation of goodwill*

* The results for Egg and Jackson National Life exclude the results of discontinued operations as set out below:

Egg France
Jackson Federal Bank

Operating loss from discontinued operations before amortisation of goodwill

Note

8

9

8

9

8

9

2004
£m

220
230

450
136
43

629

156
161

317
(14)

303

312
69

381
19
(15)

385

44
(154)

(54)
(29)

(193)

1,124

(37)
17

(20)

Restated
2003
£m

166
193

359
83
55

497

148
49

197
(3)

194

291
74

365
13
(27)

351

29
(143)

(43)
(24)

(181)

861

(89)
22

(67)

PRUDENTIAL PLC ANNUAL REPORT 2004   113

SUMMARISED CONSOLIDATED PROFIT AND
LOSS ACCOUNT – ACHIEVED PROFITS BASIS

YEAR ENDED 31 DECEMBER 2004

Operating profit before amortisation of goodwill
UK and Europe Insurance Operations
M&G
Egg – continuing operations

– discontinued operations

UK and Europe Operations
US Operations – continuing operations

– discontinued operations

Asian Operations
Other Income and Expenditure (including Asia development expenses)

Operating profit before amortisation of goodwill†

Analysed as:

Operating profit from continuing operations
Operating loss from discontinued operations

Amortisation of goodwill
Short-term fluctuations in investment returns
Effect of changes in economic assumptions
Profit or loss on the sale or termination of discontinued operations:

Profit on business disposals
Egg France closure cost

Profit on ordinary activities before tax (including actual investment returns)
Tax

Profit for the financial year before minority interests
Minority interests

Profit for the financial year after minority interests
Dividends

Retained profit for the financial year

Note

2004
£m

2003
£m

450
136
43
(37)

592
303
17
400
(208)

1,104

1,124
(20)

(97)
679
(100)

48
(113)

1,521
(485)

1,036
10

1,046
(362)

684

359
83
55
(89)

408
194
22
378
(208)

794

861
(67)

(98)
682
(540)

– 
– 

838
(355)

483
2

485
(320)

165

10

11

12

† Operating profit and operating earnings per share include investment returns at the expected long-term rate of return but exclude
amortisation of goodwill and exceptional items. The directors believe that operating profit, as adjusted for these items, better reflects
underlying performance. Profit on ordinary activities and basic earnings per share include these items together with actual investment
returns. This basis of presentation has been adopted consistently throughout this achieved profits basis supplementary information.

EARNINGS PER SHARE – 
ACHIEVED PROFITS BASIS

YEAR ENDED 31 DECEMBER 2004

Based on operating profit after tax and related minority interests before amortisation 

of goodwill of £791m (£527m)

Based on profit for the financial year after minority interests of £1,046m (£485m)

Earnings per share for 2003 have been restated to take account of the Rights Issue in 2004.

Note

2004

Restated
2003

5

5

37.2p

49.1p

25.4p

23.4p

STATEMENT OF TOTAL RECOGNISED GAINS
AND LOSSES – ACHIEVED PROFITS BASIS

YEAR ENDED 31 DECEMBER 2004

Profit for the financial year after minority interests
Exchange movements, net of related tax of £12m (£18m)

Total recognised gains relating to the financial year

114 PRUDENTIAL PLC ANNUAL REPORT 2004 

2004
£m

1,046
(229)

817

2003
£m

485
(348)

137

RECONCILIATION OF MOVEMENT IN
SHAREHOLDERS’ CAPITAL AND RESERVES –
ACHIEVED PROFITS BASIS

YEAR ENDED 31 DECEMBER 2004

Total recognised gains relating to the financial year
Proceeds from Rights Issue, net of expenses
Other new share capital subscribed
Dividends
Consideration paid for own shares*
Movement in cost of own shares*

Net increase (decrease) in shareholders’ capital and reserves*

Shareholders’ capital and reserves, at beginning of year:

As originally reported
Prior year adjustment on implementation of UITF 38

As restated

Shareholders’ capital and reserves at end of year

Note

2004
£m

817
1,021
119
(362)
(4)
– 

14

1,591

7,043
(38)

7,005

8,596

14

Restated
2003
£m

137
– 
30
(320)
(3)
1

(155)

7,196
(36)

7,160

7,005

* The 2003 figures for these lines have been restated as a result of the implementation of UITF Abstract 38 ‘Accounting for ESOP Trusts’.

SUMMARISED CONSOLIDATED BALANCE
SHEET – ACHIEVED PROFITS BASIS

31 DECEMBER 2004

Total assets less liabilities, excluding insurance funds*
Less insurance funds
Technical provisions, net of reinsurers’ share
Fund for future appropriations*
Less shareholders’ accrued interest in the long-term business

Total net assets*

Share capital
Share premium
Statutory basis retained profit*
Additional achieved profits basis retained profit

Shareholders’ capital and reserves*

Note

2004
£m

Restated
2003
£m

149,050 136,346

128,083 120,449
12,657
(3,765)

16,686
(4,315)

140,454 129,341

13

8,596

7,005

119
1,558
2,604
4,315

8,596

100
553
2,587
3,765

7,005

13

* The 2003 figures for these lines have been restated as a result of the implementation of UITF Abstract 38 ‘Accounting for ESOP Trusts’. 

The supplementary information on pages 113 to 124 was approved by the Board of directors on 1 March 2005.

SIR DAVID CLEMENTI
CHAIRMAN

JONATHAN BLOOMER
GROUP CHIEF EXECUTIVE

PHILIP BROADLEY
GROUP FINANCE DIRECTOR

PRUDENTIAL PLC ANNUAL REPORT 2004   115

NOTES ON THE ACHIEVED PROFITS BASIS
SUPPLEMENTARY INFORMATION

1. BASIS OF PREPARATION OF RESULTS
The achieved profits basis results include the results of the Group’s long-term business operations on the achieved profits basis. These
results are combined with the statutory basis results of the Group’s other operations including banking and fund management business.
The achieved profits basis results for long-term business for 2004 and 2003 have been prepared in accordance with the guidance issued
by the Association of British Insurers (ABI) in December 2001 ‘Supplementary Reporting for Long-Term Insurance Business (the Achieved
Profits Method)’. The information is supplementary to the financial statements on pages 56 to 95.

2. METHODOLOGY
The achieved profits basis results incorporate best estimate assumptions of future rates of investment return, proprietor’s spread (in the
case of Jackson National Life), policy discontinuances, mortality, expenses, expense inflation, taxation, bonus rates, surrender and paid up
bases, and statutory valuation bases. In adopting these assumptions, account has been taken of recent experience and general economic
conditions, together with inherent uncertainty. It has been assumed that the bases and rates of taxation, both direct and indirect, will not
change materially in the countries in which the Group operates.

The proportion of surplus allocated to shareholders from the UK with-profits business has been based on the present level of 10%. Future
bonus rates have been set at levels which would fully utilise the assets of the with-profits fund over the lifetime of the business in force. In
the UK, Department of Work and Pensions rebate business has been treated as single premium business.

3. ECONOMIC ASSUMPTIONS
Under the ABI guidance, for most countries, long-term expected rates of return on investments and risk discount rates are set by
reference to period end rates of return on fixed interest securities. This ‘active’ basis of assumption setting has been applied in preparing
the results of all the Group’s UK, US and European long-term business operations. For the Group’s Asian operations, the active basis is
appropriate for business written in Japan, Korea and US dollar denominated business written in Hong Kong.

An exception to this general rule is that for countries where long-term fixed interest markets are underdeveloped, investment return
assumptions and risk discount rates should be based on an assessment of longer-term economic conditions. Except for the countries 
listed above, this basis is appropriate for the Group’s Asian operations.

The key economic assumptions are described below:

UK and Europe Insurance Operations
Pre-tax expected long-term nominal rates of investment return:

UK equities
Overseas equities
Property
Gilts
Corporate bonds
Assets of the Prudential Assurance Company with-profits fund

(applying the rates listed above to the investments held by the fund)

Expected long-term rate of inflation

Post-tax expected long-term nominal rate of return:

Pension business (where no tax applies)
Life business

Risk margin included within the risk discount rate
Risk discount rate(i)

US Operations (Jackson National Life)
Expected long-term spread between earned rate and rate credited to policyholders

for single premium deferred annuity business

US 10 year treasury bond rate at end of year
Risk margin included within the risk discount rate
Risk discount rate(i)

Asian Operations(ii)
Weighted pre-tax expected long-term nominal rates of investment return(iii)
Weighted expected long-term rate of inflation
Weighted risk discount rate(i)

2004

2003

7.1%
6.8% to 7.8%
6.3%
4.6%
5.5%

7.3%
6.6% to 7.9%
6.6%
4.8%
5.8%

6.5%
2.9%

6.5%
5.7%
2.6%
7.2%

1.75%
4.3%
3.1%
7.4%

6.6%
3.0%
9.6%

6.8%
3.1%

6.8%
5.9%
2.6%
7.4%

1.75%
4.3%
3.1%
7.4%

7.4%
3.4%
10.4%

(i) For all operations, a discount rate is applied to post-tax cash flows to determine post-tax results. For most operations, these results 
are then grossed up for the effective rate of tax to derive the pre-tax results. For Jackson National Life, pre-tax results are determined 
by applying the risk discount rate to pre-tax cash flows adjusted for the impact of capital charges.

(ii) The economic assumptions for the Asian Operations shown above have been determined by weighting each country’s economic
assumptions by reference to the achieved profits basis operating result for new business written in the relevant year.

(iii) Consistent with prior periods, for the Taiwan operation, the projections include an assumption of phased progression from current
rates to the long-term expected rates over a remaining period of eight years. This takes into account the effect on bond values of rising
interest rates.

116 PRUDENTIAL PLC ANNUAL REPORT 2004 

4. INVESTMENT RETURN
(i) Profit Before Tax
With the exception of fixed income investments held by Jackson National Life, investment gains and losses during the period (to the
extent that changes in capital values do not directly match changes in liabilities) are included in the profit for the year and shareholders’
funds as they arise.

In the case of Jackson National Life, it is assumed that fixed income investments will normally be held until maturity. Therefore unrealised
gains and losses on these securities are not reflected in either the achieved profits or statutory basis results and, except on realisation or
impairment of investments, only income received and the amortisation of the difference between cost and maturity values are recognised
to the extent attributable to shareholders.

(ii) Operating Profit
Investment returns, including investment gains, in respect of long-term insurance business are recognised in operating results at 
the expected long-term rate of return. For the purposes of calculating investment return to be recognised in operating results of UK
operations, where equity holdings are a significant proportion of investment portfolios, values of assets at the beginning of the reporting
period are adjusted to remove the effects of short-term market volatility.

For the purposes of determining the long-term returns, realised gains and losses arising (including impairment losses) on debt securities 
of Jackson National Life have been averaged over five years and combined with actual interest income and dividends. For equity-related
investments of Jackson National Life, a long-term rate of return of 8.0% has been assumed. This has been applied to the monthly average
carrying value of such investments after excluding the estimated effect of short-term market movements.

5. SUPPLEMENTAL EARNINGS INFORMATION
The Group’s supplemental measure of its results and reconciliation of achieved profits basis operating profit based on long-term
investment returns before amortisation of goodwill to achieved profits basis profit on ordinary activities, including the related basic
earnings per share amounts, are as follows:

2004
Based on operating profit after tax and minority interests

before amortisation of goodwill

Adjustment for amortisation of goodwill
Adjustment from post-tax long-term investment returns
to post-tax actual investment returns (after related
minority interests)(i)

Effect of changes in economic assumptions
Adjustment for post-tax profit on business disposals
Adjustment for post-tax Egg France closure cost

Before
tax
£m

Tax
£m

Post-tax
£m

Minority
interests
£m

Basic
earnings
per share(ii)
Pence

Net
£m

1,104
(97)

(315)
–

789
(97)

2
–

791
(97)

37.2p
(4.6)p

679
(100)
48
(113)

(212)
29
(19)
32

467
(71)
29
(81)

(9)
–
–
17

10

6
–

(4)
–

2

458
(71)
29
(64)

21.5p
(3.4)p
1.4p
(3.0)p

1,046

49.1p

527
(98)

25.4p
(4.7)p

466
(410)

485

22.4p
(19.7)p

23.4p

Based on profit for the financial year after minority interests

1,521

(485)

1,036

2003 (Restated)(ii)
Based on operating profit after tax and minority interests

before amortisation of goodwill

Adjustment for amortisation of goodwill
Adjustment from post-tax long-term investment returns
to post-tax actual investment returns (after related
minority interests)(i)

Effect of changes in economic assumptions

Based on profit for the financial year after minority interests

794
(98)

(273)
–

521
(98)

682
(540)

838

(212)
130

(355)

470
(410)

483

(i) The adjustment from post-tax long-term returns to post-tax actual investment returns includes investment returns that are attributable
to external equity investors in two investment funds managed by PPM America. These two funds are consolidated as quasi-subsidiaries
but, except to the extent of Group participation in the funds, they have no net impact on pre-tax or post-tax operating profit. Total profit,
before and after tax, incorporating the adjustment from long-term to actual investment returns includes gains of £9m (£4m) attributable to
the minority interests in these funds.

(ii) The average number of shares for 2004 is 2,129m. As a result of the Rights Issue in 2004, the average number of shares for 2003 has
been restated to 2,076m and earnings per share have been restated accordingly.

PRUDENTIAL PLC ANNUAL REPORT 2004   117

NOTES ON THE ACHIEVED PROFITS BASIS
SUPPLEMENTARY INFORMATION
CONTINUED

6. COST OF CAPITAL
A charge is deducted from the annual result and the balance sheet value for the cost of capital supporting solvency requirements for 
the Group’s long-term business. This cost is the difference between the nominal value of solvency capital and the present value, at risk
discount rates, of the projected release of this capital and investment earnings on the capital.

The annual result is impacted by the movement in this cost from year to year which comprises a charge against new business profit with 
a partial offset for the release of capital requirements for business in force.

Where solvency capital is held within a with-profits long-term fund, the value placed on surplus assets in the fund is already discounted 
to reflect its release over time and no further adjustment is necessary in respect of solvency capital. However, where business is funded
directly by shareholders, principally at Jackson National Life, the solvency capital requires adjustments to reflect the cost of that capital.

In determining the cost of capital of Jackson National Life, it has been assumed that an amount equal to 200% of the risk based capital
required by the National Association of Insurance Commissioners at the Company Action Level must be retained. The impact of the
related capital charge is to reduce Jackson National Life’s result by £21m (£19m) and its shareholders’ funds by £166m (£164m).

7. PENSION COSTS
The impact of pension costs on the achieved profits basis results of long-term business has been determined in the context of the
methodology described in note 2. Accordingly, for long-term business, the achieved profits basis value of new business written in the
reporting period and the value of in-force business at the balance sheet date have been determined after incorporating projections of
attributable pension costs into the estimates of future cash flows for the contracts concerned. Experience variances for expenses include
any difference between the actual and assumed contributions to defined benefit pension schemes. The achieved profits basis results and
shareholders’ funds for long-term business are, therefore, not affected by whether or not the Group has adopted FRS 17 ‘Retirement
benefits’ in preparing its achieved profits basis results.

On the achieved profits basis of reporting, the impact of adoption of FRS 17 for long-term business would be limited to:

(i) balance sheet recognition of the FRS 17 basis net pensions scheme asset or liability;

(ii) for that element of the net pensions scheme asset or liability that is attributable to the PAC with-profits fund, an adjustment of the
Group’s Fund for Future Appropriations by an equal but opposite amount; and

(iii) for shareholder financed long-term business, an adjustment of the composition of achieved profits basis shareholders’ funds between
the components of the modified statutory basis shareholders’ funds and additional shareholders’ reserves (reflecting the additional
shareholders’ interest recognised on the achieved profits basis).

As explained in note 1, the achieved profits basis results include statutory basis results for operations other than those conducting long-
term business. In preparing results for these operations the Group has continued to apply SSAP 24.

Further details are shown in note 17 on pages 81 to 83 of the Group's financial statements.

8. OPERATING PROFIT FROM NEW BUSINESS

UK and Europe Insurance Operations(i)
Jackson National Life(ii)
Asian Operations

Total

Pre-tax
£m

220
156
312

688

2004

Tax
£m

(66)
(82)
(78)

(226)

Post-tax
£m

154
74
234

462

Pre-tax
£m

166
148
291

605

2003

Tax
£m

(50)
(72)
(80)

(202)

(i) The 2003 UK new business result includes £9m in respect of certain investment mandates previously reported as UK Corporate
Pensions but now included as M&G institutional investment flows.

(ii) Jackson National Life net of tax profit:

Before capital charge
Capital charge (note 6)

After capital charge

95
(21)

74

Post-tax
£m

116
76
211

403

95
(19)

76

In determining the achieved profits basis value of new business written in the year the policies incept, premiums are included in projected
cash flows on the same basis of distinguishing annual and single premium business as set out on page 73.

118 PRUDENTIAL PLC ANNUAL REPORT 2004 

9. OPERATING PROFIT FROM BUSINESS IN FORCE
Operating profit from new business is measured using the revised economic assumptions shown in note 3 and after applying any revised
operating assumptions. The profit and loss account impact for revised operating assumptions is shown below:

UK and Europe Insurance Operations
Unwind of discount(i)
Cost of strengthened persistency assumption(ii)
Other items(ii)

Jackson National Life
Unwind of discount
Return on surplus assets (over target surplus)
Averaged realised losses on bonds in excess of long-term default assumption(iii) (note 10)
Experience variances against current assumptions:

Spread(iii) (iv)
Persistency
Expenses

Loss from strengthening of operating assumptions
Other

Asian Operations
Unwind of discount
Change in operating assumptions(v)
Other items and experience variances

Total

2004
£m

2003
£m

330
(66)
(34)

230

139
36
(56)

43
(6)
(4)
(3)
12

161

122
(56)
3

69

460

343
(50)
(100)

193

145
33
(66)

(17)
10
(8)
(21)
(27)

49

115
(27)
(14)

74

316

(i) The unwind of discount for UK and Europe Insurance Operations represents the unwind of discount on the value of in-force business 
at the beginning of the year (adjusted for the effect of current year assumption changes), the expected return on smoothed surplus assets
retained within the main with-profits fund (see note 13), and the expected return on shareholders’ assets held in other UK and Europe
long-term business operations. Surplus assets retained within the main with-profits fund are smoothed for this purpose to remove the
effects of short-term investment volatility.

(ii) The £66m (£50m) cost of strengthened persistency assumption relates to the closed book of personal pension policies sold by the
now discontinued direct salesforce. The £34m charge for other items in 2004 includes £21m of costs associated with complying with 
new regulatory requirements and restructuring and £13m of negative experience variances. The £100m charge for other items for 2003
includes a £35m adverse experience variance for persistency; a £29m restructuring charge; an adverse annuitant mortality assumption
change of £18m; a strengthening of renewal expense assumptions of £29m; other positive assumption changes of £30m; and £19m of
other negative items and experience variances. 

(iii) The charge for average realised losses shown above is as compared to the long-term default assumption for fixed income securities,
which is now presented as part of the determination of spread variance. The charge for the default assumption is calculated using a
weighted risk margin reserve (RMR) approach. An RMR charge is individually assigned to asset classes based on credit ratings and, 
where necessary, credit analysis. This is then weighted by reference to the carrying value of the investments. 

The spread variance comprises:

Variance excluding long-term default assumption
Less: Long-term default assumption (note 10)

As reported above

2004
£m

100
(57)

43

2003
£m

54
(71)

(17)

(iv) The spread variance shown above has been determined after including long-term returns on equity based investments. This treatment
is consistent with the inclusion of long-term investment returns within operating profit. Short-term fluctuations in investment returns,
including those for equity based investments, are excluded from operating profit but included within the total profit or loss for the reporting
period. An analysis of the short-term fluctuations in investment returns is shown in note 10.

(v) The 2004 £56m charge for changes to operating assumptions primarily relates to Singapore, mainly for persistency, and a
strengthening of renewal expense assumptions in Vietnam. The £27m charge in 2003 for changes to operating assumptions primarily
reflects expense assumption changes in Japan. 

PRUDENTIAL PLC ANNUAL REPORT 2004   119

NOTES ON THE ACHIEVED PROFITS BASIS
SUPPLEMENTARY INFORMATION
CONTINUED

10. SHORT-TERM FLUCTUATIONS IN INVESTMENT RETURNS

Long-term business:

UK and Europe Insurance Operations(i)
Jackson National Life(ii)
Asian Operations(v)

Share of investment return of funds managed by PPM America that are

consolidated into Group results but attributable to external investors (note 5)

Other Operations

Total

2004
£m

402
207
48

9
13

679

2003
£m

531
132
1

4
14

682

(i) Short-term fluctuations in investment returns represent for UK and Europe Insurance Operations the difference between actual
investment returns attributable to shareholders on the achieved profits basis and the expected returns as described in note 3. The £402m
of positive fluctuations in 2004 reflect the difference between the PAC with-profits fund actual investment return of 13.4% and the long-
term assumed rate of 6.5%.

(ii) Short-term fluctuations for Jackson National Life comprise:

Actual investment returns on investments less long-term returns included within operating profit(iii)
Investment return related gain due primarily to changed expectation of profitability on 

variable annuity business arising from current year equity returns*

2004
£m

183

24

207

2003
£m

96

36

132

* This adjustment arises due to market returns for 2004 and 2003 being higher than the assumed long-term rate of return. This gives rise
to higher than expected year end values of variable annuity assets under management with a resulting effect on the projected value of
future account values, and hence future profitability.

(iii) Jackson National Life – Actual investment returns on investments less long-term returns comprise:

Actual less averaged realised gains and losses (including impairments) for fixed income securities(iv)
Actual less long-term return on equity-based investments
Investment depreciation on preference shares

2004
£m

161
23
(1)

183

(iv) Jackson National Life – Actual less averaged realised gains and losses (including impairments) for fixed income securities

Gains (losses) arising in years 2000 to 2004

Five year total
Five year average included in operating result
Representing:

Long-term default assumption (note 9)
Averaged losses in excess of the long-term default assumption (note 9)

Actual less averaged losses excluded from operating result but included in profit before tax

Exchange rate

2000
2001
2002
2003
2004

US$m

(90)
(532)
(435)
(65)
88

(1,034)
(207)

(104)
(103)

(207)

295

2003
£m

98
0
(2)

96

£m
equivalent

48

(564)
(113)

(57)
(56)

(113)

161

1.83

Averaged realised gains differ from those reported on the statutory basis for the impact of amortisation of policy acquisition costs
attributable to realised gains and losses. These have been included in the statutory basis gains averaging calculation for the years 2000 
to 2004. On the achieved profits basis deferred acquisition costs do not feature as part of the methodology. Accordingly the realised 
gains and losses included in the averaging process are exclusive of the amortisation of policy acquisition costs attributable to realised 
gains and losses.

(v) Short-term fluctuations for Asian Operations for 2004 of £48m primarily reflect bond value movements and rising equity markets.

120 PRUDENTIAL PLC ANNUAL REPORT 2004 

11. EFFECT OF CHANGES IN ECONOMIC ASSUMPTIONS
The losses on changes in economic assumptions included within the profit on ordinary activities before tax arise as follows:

UK and Europe Insurance Operations(i)
Jackson National Life(ii)
Asian Operations(iii)

Total

2004
£m

(19)
(53)
(28)

(100)

2003
£m

(122)
(263)
(155)

(540)

(i) The £19m charge for 2004 for UK and Europe Insurance Operations reflects a reduction in the risk discount rate of 0.2% and a
reduction in the investment return assumptions of 0.3%.

(ii) The £53m charge for 2004 for Jackson National Life primarily reflects reductions in the projected fund earned and crediting rates 
on in-force business which result in lower projected policyholder liabilities on which future spread will be earned.

(iii) The £28m charge for 2004 for Asian Operations reflects the net impact of revisions to the underlying long-term investment return
assumptions and discount rates.

12. TAXATION CHARGE
The profit for the year is in most cases calculated initially at the post-tax level. The post-tax profit is then grossed up for presentation
purposes at the effective rates of tax applicable to the countries and periods concerned. In the UK this is the UK corporation tax rate of
30%. For Asia, similar principles apply subject to the availability of taxable profits. For Jackson National Life the profit is calculated at the
pre-tax level and the effective tax rate is the rate expected to be applicable on average over the remaining lifetimes of the policies.

The tax charge comprises:

Tax on operating profit
Long-term business:

UK and Europe Insurance Operations
Jackson National Life
Asian Operations(i)

Other Operations

Total tax charge on operating profit

Tax on items not included in operating profit
Tax charge on short-term fluctuations in investment returns
Tax credit on effect of changes in economic assumptions
Tax charge on profit on business disposals
Tax credit on Egg France closure cost

Total tax charge on items not included in operating profit

Tax charge on profit on ordinary activities (including tax on actual investment returns)

(i) Including tax relief on development expenses.

2004
£m

2003
£m

134
103
96

333
(18)

315

212
(29)
19
(32)

170

485

133
67
117

317
(44)

273

212
(130)
–
–

82

355

PRUDENTIAL PLC ANNUAL REPORT 2004   121

NOTES ON THE ACHIEVED PROFITS BASIS
SUPPLEMENTARY INFORMATION
CONTINUED

13. SHAREHOLDERS’ FUNDS – SEGMENTAL ANALYSIS

UK and Europe Operations
Long-term business operations:

Smoothed shareholders’ funds(i)
Actual shareholders’ funds less smoothed shareholders’ funds

M&G
Egg(ii)

US Operations(ii)
Jackson National Life (net of core structural borrowings of £130m (£140m))(iii)
Before capital charge:

Excluding assets in excess of target surplus
Assets in excess of target surplus

Capital charge (note 6)

After capital charge
Broker-dealer and fund management

Asian Operations
Long-term business operations
Fund management operations

Other Operations
Goodwill(ii)
Holding company net borrowings(iii)
Other assets(iv)

Total(iv)

2004
£m

Restated
2003
£m

3,894
157

4,051
312
269

4,632

1,749
949

2,698
(166)

2,532
64

2,596

1,672
66

1,738

3,469
(45)

3,424
336
348

4,108

1,741
842

2,583
(164)

2,419
71

2,490

1,358
61

1,419

1,352
(1,106)
(616)

1,445
(1,995)
(462)

(370)

(1,012)

8,596

7,005

(i) UK long-term business smoothed shareholders’ funds reflect an adjustment to PAC life fund assets, for the purposes of determining the
unwind of discount included in operating profits, to remove the effects of short-term volatility in market values of assets.

(ii) Total goodwill comprises the following amounts:

Held within Other Operations relating to M&G and acquired Asian businesses
Held within US Operations
Held within Egg

(iii) Borrowings comprise the following amounts:

Holding company cash and short-term investments
Core structural borrowings – central funds

Holding company net borrowings
Core structural borrowings – Jackson National Life

2004
£m

1,352
15
–

1,367

2003
£m

1,445
53
6

1,504

2004
£m

2003
£m

1,561
(2,667)

(1,106)
(130)

432
(2,427)

(1,995)
(140)

(1,236)

(2,135)

(iv) The 2003 figures for these lines have been restated for the implementation of UITF Abstract 38 ‘Accounting for ESOP Trusts’.

122 PRUDENTIAL PLC ANNUAL REPORT 2004 

14. RECONCILIATION OF MOVEMENT IN SHAREHOLDERS’ FUNDS

Long-term business operations

UK and Europe
Insurance
Operations
£m

Jackson
National
Life
£m

Asian
Operations
£m

Total
long-term
business
operations
£m

Other
operations
£m

Group
total
£m

Operating profit (including investment return 

based on long-term rates of returns)

Long-term business:

New business (note 8)
Business in-force (note 9)

Asia development expenses
M&G
Egg - continuing operations
Asia fund management
US broker-dealer and fund management
Other income and expenditure

Operating profit (loss) from continuing operations
Operating profit (loss) from discontinued operations

Operating profit (loss) before amortisation of goodwill
Amortisation of goodwill
Short-term fluctuations in investment returns (note 10)
Effect of changes in economic assumptions (note 11)
Profit on business disposals
Egg France closure cost

Profit (loss) on ordinary activities before tax

(including actual investment returns)

Tax (note 12):

Tax on operating profit
Tax on short-term fluctuations in investment returns
Tax on effect of changes in economic assumptions
Tax on profit on business disposals
Tax on Egg France closure cost

Total tax (charge) credit

Minority interests

220
230

450

156
161

317

312
69

381
(15)

688
460

1,148
(15)

450

450

402
(19)

317
17

334
(3)
207
(53)
41

366

366

48
(28)

1,133
17

1,150
(3)
657
(100)
41

688
460

1,148
(15)
136
43
19
(14)
(193)

1,124
(20)

1,104
(97)
679
(100)
48
(113)

136
43
19
(14)
(193)

(9)
(37)

(46)
(94)
22

7
(113)

833

526

386

1,745

(224)

1,521

(134)
(121)
6

(103)
(73)
19
(16)

(96)
(12)
4

(333)
(206)
29
(16)

(249)

(173)

(104)

(526)

18
(6)

(3)
32

41

10

(315)
(212)
29
(19)
32

(485)

10

Profit (loss) for the financial year

584

353

282

1,219

(173)

1,046

Exchange movements, net of related tax of £12m
Development costs included above (net of tax) borne centrally
Intragroup dividends (including statutory transfer)
External dividends
Investment in operations(i)
Adjustment for net of tax losses of Curian

subsidiary owned by Jackson National Life

Consideration paid for own shares
Proceeds from issues of share capital by parent company

(177)

(130)

(66)

(73)
2
(44)

(250)
2
(240)

173

15

147

335

(12)

(12)

Net increase in shareholders’ capital and reserves

627

113

314

1,054

Shareholders’ capital and reserves at 1 January 2004:

As originally reported
Prior year adjustment on implementation of UITF 38

As restated

Shareholders’ capital and reserves at 31 December 2004 (note 13)

3,424

2,419

1,358

7,201

3,424

4,051

2,419

2,532

1,358

1,672

7,201

8,255

21
(2)
240
(362)
(335)

12
(4)
1,140

537

(158)
(38)

(196)

341

(229)

(362)

(4)
1,140

1,591

7,043
(38)

7,005

8,596

PRUDENTIAL PLC ANNUAL REPORT 2004   123

NOTES ON THE ACHIEVED PROFITS BASIS
SUPPLEMENTARY INFORMATION
CONTINUED

14. RECONCILIATION OF MOVEMENT IN SHAREHOLDERS’ FUNDS CONTINUED

Analysed as:

Statutory basis shareholders’ funds
Additional shareholders’ interest on achieved profits basis

Achieved profits basis shareholders’ funds

Components of achieved profits basis shareholders' funds:

Net worth(ii)
Value of in-force business(iii)

Achieved profits basis shareholders' funds

Long-term business operations

UK and Europe
Insurance
Operations
£m

Jackson
National
Life
£m

Asian
Operations
£m

Total
long-term
business
operations
£m

Other
operations
£m

889
3,162

4,051

607
3,444

4,051

2,298
234

2,532

1,755
777

2,532

753
919

1,672

498
1,174

1,672

3,940
4,315

8,255

2,860
5,395

8,255

341

341

341

341

(i) Investment in operations reflects increases in share capital. This includes certain non-cash items as a result of timing differences.

(ii) Net worth consists of statutory solvency capital and unencumbered capital.

(iii) Value of in-force business includes the value of future margins from current in-force business less the cost of holding statutory
solvency capital.

15. RESULTS SENSITIVITY TO ALTERNATIVE ASSUMPTIONS
(i) Estimated Results for 2003 Based on Economic Assumptions Applied for the 2004 Results

Memorandum only

Operating profit
UK and Europe Insurance Operations
Jackson National Life(i)
Asian Operations

Total

(i) Jackson National Life:

Before capital charge
Capital charge

After capital charge

Estimated profit from new business

Pre-tax
£m

Tax
£m

Post-tax
£m

178
143
280

601

(53)
(75)
(84)

(212)

125
68
196

389

92
(24)

68

Group
total
£m

4,281
4,315

8,596

3,201
5,395

8,596

Estimated
pre-tax
unwind of
discount
£m

332
141
113

586

Shareholders’ funds
If the economic assumptions applied for 2004 had been in place at 31 December 2003, the achieved profits basis shareholders’ funds at
that date would have been lower by £72m. This represents a pre-tax loss of £100m less related tax credit of £29m (as analysed by
business operation in note 14) and an adjustment for exchange losses to reflect rates at 31 December 2003 of £(1)m.

(ii) Estimated impact on 2004 and 2003 results based on alternative assumptions
The key assumptions that affect the Group’s results are economic, in particular expected rates of investment return and risk discount
rates. The sensitivities of the 2004 and 2003 results to changes in these assumptions are set out below:

2004
£m

Pre-tax operating profit from new business for the year
Pre-tax expected long-term nominal rates of investment return:

Increase in rates of 1%
Decrease in rates of 1%

Risk discount rates:

Increase in rates of 1%
Decrease in rates of 1%

Shareholders’ funds at the year end
Pre-tax expected long-term nominal rates of investment return:

Increase in rates of 1%
Decrease in rates of 1%

Risk discount rates:

Increase in rates of 1%
Decrease in rates of 1%

79
(82)

(86)
102

907
(984)

(524)
615

2003
£m

75
(81)

(74)
87

897
(930)

(488)
572

16. FOREIGN CURRENCY TRANSLATION
Foreign currency revenue has been translated at average exchange rates for the year. Foreign currency assets and liabilities have been
translated at year end rates of exchange.

124 PRUDENTIAL PLC ANNUAL REPORT 2004 

STATEMENT OF DIRECTORS’ RESPONSIBILITIES
IN RELATION TO THE ACHIEVED PROFITS
BASIS SUPPLEMENTARY INFORMATION

The guidance issued in December 2001 by the Association of
British Insurers entitled ‘Supplementary Reporting for Long-Term
Insurance Business (the Achieved Profits Method)’ (the guidance)
requires the directors to prepare supplementary information presented
under the achieved profits method in accordance with the guidance.

An explanation of the achieved profits basis of reporting is
provided on pages 27 and 28 of the Group’s financial statements.

■ determine assumptions on a realistic basis, having regard to past,

current and expected future experience and to any relevant
external data, and then apply them consistently;

■ state whether applicable accounting standards have been

followed in relation to the residual assets, subject to any material
departures disclosed and explained in the supplementary
information; and

In preparing the achieved profits basis supplementary information,
the directors are required to:

■ select suitable methodologies and then apply them consistently;

■ prepare the supplementary information on the going concern
basis unless it is inappropriate to presume that the Group will
continue in business.

INDEPENDENT AUDITOR’S REPORT TO
PRUDENTIAL PLC ON THE ACHIEVED PROFITS
BASIS SUPPLEMENTARY INFORMATION

We have audited the supplementary information on pages 113 
to 124 in respect of the year ended 31 December 2004. The
supplementary information has been prepared in accordance 
with the guidance issued in December 2001 by the Association of
British Insurers entitled ‘Supplementary Reporting for Long-Term
Insurance Business (the Achieved Profits Method)’ (the guidance)
using the methodology and assumptions set out on page 116. The
supplementary information should be read in conjunction with the
primary financial statements which are on pages 56 to 63.

This report is made solely to the Company in accordance with the
terms of our engagement. Our audit work has been undertaken so
that we might state to the Company those matters we have been
engaged to state in this report and for no other purpose. To the
fullest extent permitted by law, we do not accept or assume
responsibility to anyone other than the Company for our audit
work, for this report or for the opinions we have formed.

RESPECTIVE RESPONSIBILITIES OF DIRECTORS 
AND AUDITOR
As described above, the directors’ responsibilities include
preparing the supplementary information on the achieved profits
basis in accordance with the guidance issued by the Association 
of British Insurers. Our responsibilities, as independent auditor, in
relation to the supplementary information are established in the
United Kingdom by the Auditing Practices Board, by our
profession’s ethical guidance and the terms of our engagement.

Under the terms of engagement we are required to report 
to the Company our opinion as to whether the supplementary
information has been properly prepared in accordance with the
guidance using the methodology and assumptions set out on page
116. We also report if we have not received all the information and
explanations we require for this audit.

BASIS OF AUDIT OPINION
We conducted our audit in accordance with Auditing Standards
issued by the Auditing Practices Board. An audit includes
examination, on a test basis, of evidence relevant to the amounts
and disclosures in the supplementary information. It also includes
an assessment of the significant estimates and judgements 
made by the directors in the preparation of the supplementary
information, and of whether the accounting policies are
appropriate to the Group’s circumstances, consistently applied 
and adequately disclosed.

We planned and performed our audit so as to obtain all the
information and explanations which we considered necessary in
order to provide us with sufficient evidence to give reasonable
assurance that the achieved profits basis supplementary
information is free from material misstatement, whether caused 
by fraud or other irregularity or error. In forming our opinion, we
also evaluated the overall adequacy of the presentation of the
supplementary information.

OPINION
In our opinion, the achieved profits basis supplementary
information for the year ended 31 December 2004 has been
properly prepared in accordance with the guidance using the
methodology and assumptions set out on page 116.

KPMG Audit Plc
Chartered Accountants
London
1 March 2005

PRUDENTIAL PLC ANNUAL REPORT 2004   125

SHAREHOLDER INFORMATION

ANALYSIS OF REGISTERED SHAREHOLDER ACCOUNTS
31 December 2004

Number of 
shareholder accounts

Size of shareholding

Over 10,000,000
1,000,001 – 10,000,000
1,000,000
–
500,001
500,000
–
100,001
100,000
–
10,001
10,000
–
5,001
5,000
–
1,001
1,000
–
1

Total

43
293
206
629
3,192
4,509
27,955
32,805

69,632

FINANCIAL CALENDAR
Annual General Meeting

Payment of 2004 final dividend

Announcement of 2005 interim results

Ex-dividend date

Record date

Payment of 2005 interim dividend

5 May 2005

25 May 2005

27 July 2005

17 August 2005

19 August 2005

28 October 2005

DIRECTORS' SHAREHOLDINGS
As reported on page 46, at 22 March 2005, directors' interests in
ordinary shares of Prudential plc changed from the position
reported on page 46 as follows:

1 March 2005 22 March 2005

Mark Wood

157,221

144,235

As reported on page 46, as at 22 March 2005 there were no
changes to directors' interests in shares of Egg plc.

SHAREHOLDERS
As reported on page 54, at 22 March 2005 the Company had
received a further notification in accordance with Sections 198 
to 208 of the Companies Act 1985 from Cater Allen Limited of 
a shareholding of 3.73 per cent of the Company’s ordinary 
share capital.

SHAREHOLDER ENQUIRIES
Lloyds TSB Registrars, The Causeway, Worthing, 
West Sussex BN99 6DA
Tel: 0870 6000190
Fax: 0870 6003980
Textel: 0870 6003950 (for hard of hearing)

SCRIP DIVIDEND ALTERNATIVE
The Company will again be offering a scrip dividend alternative in
respect of the final dividend of 10.65 pence per ordinary share for
the year ended 31 December 2004. The number of new shares
each shareholder who elects to take scrip will be entitled to receive
is calculated by dividing the total cash dividend due on each
holding of ordinary shares as at the record date (18 March 2005)
by the reference price for each new ordinary share.

The reference price is calculated as the average of the middle
market quotations for the Company's ordinary shares as derived
from the Daily Official List of the London Stock Exchange for the
five business days which commenced on 16 March 2005. Further
details of the scrip dividend alternative will be mailed to
shareholders in early April 2005.

126 PRUDENTIAL PLC ANNUAL REPORT 2004 

% of total number of
shareholder accounts

0.06
0.42
0.30
0.90
4.58
6.48
40.15
47.11

100

Number of shares

1,061,836,281
834,311,817
148,545,919
140,989,348
81,292,040
31,208,101
62,380,806
14,828,708

2,375,393,020

% of total
number of shares

44.71
35.12
6.25
5.94
3.42
1.31
2.63
0.62

100

SHARE DEALING SERVICES
The Company's Registrar, Lloyds TSB Registrars, offers a postal
dealing facility for buying and selling Prudential plc ordinary shares,
telephone 0870 2424244. They also offer a telephone and internet
dealing service, Shareview, which provides a simple and convenient
way of selling Prudential plc ordinary shares. For telephone sales call
0870 8500852 between 8.30am and 4.30pm, Monday to Friday, and
for internet sales log on to www.shareview.co.uk/dealing

SHAREGIFT
Shareholders who only have a small number of shares whose 
value makes it uneconomic to sell them may wish to consider
donating them to charity through ShareGift, an independent
charity share donation scheme. The relevant share transfer 
form may be obtained from Lloyds TSB Registrars. ShareGift is
administered by the Orr Mackintosh Foundation, registered charity
number 1052686. Further information about ShareGift may be
obtained by telephone on 020 7337 0501 or from www.sharegift.org 
There are no implications for capital gains tax purposes (no gain 
or loss) on gifts of shares to charity and it is now also possible 
to obtain income tax relief.

AMERICAN DEPOSITARY RECEIPTS (ADRs)
The Company's ordinary shares are listed on the New York Stock
Exchange in the form of American Depositary Shares, evidenced
by ADRs and traded under the symbol PUK. Each American
Depositary Share represents two ordinary shares. All enquiries
regarding ADR holder accounts should be directed to JP Morgan,
the authorised depositary bank, at JP Morgan Service Center, 
PO Box 43013, Providence, RI 02940-3013, US, or telephone
00 1 781 575 4328.

FORM 20-F
The Company is subject to the reporting requirements of the
Securities and Exchange Commission (SEC) in the US as such
requirements apply to foreign companies and files its Form 20-F
with the SEC. Copies of Form 20-F can be found on the Company's
website at www.prudential.co.uk or on the SEC's website at
www.sec.gov 

ANNUAL REVIEW AND SUMMARY FINANCIAL STATEMENT
Any shareholder wishing to receive copies of the Group's Annual
Review and Summary Financial Statement in place of an Annual
Report for all future years may do so by contacting Lloyds TSB
Registrars in writing at the address above.

HOW TO CONTACT US

PRUDENTIAL PLC
Laurence Pountney Hill
London EC4R 0HH
Tel: 020 7220 7588
www.prudential.co.uk

Sir David Clementi
Chairman

Jonathan Bloomer
Group Chief Executive

Philip Broadley
Group Finance Director

Rebecca Burrows
Group Communications Director

Jane Kibbey
Group Human Resources Director

Peter Maynard
Group Legal Services Director & Company Secretary

PRUDENTIAL UK AND EUROPE INSURANCE OPERATIONS
3 Sheldon Square
London W2 6PR
Tel: 020 7334 9000
www.pru.co.uk

Mark Wood
Chief Executive

M&G
Laurence Pountney Hill
London EC4R 0HH
Tel: 020 7626 4588
www.mandg.co.uk

Michael McLintock
Chief Executive

Prudential public limited company.
Incorporated and registered in England and Wales.

Registered office:
Laurence Pountney Hill, London EC4R 0HH.
Registered number 1397169.

Prudential plc is a holding company, subsidiaries of which are authorised
and regulated by the Financial Services Authority (FSA).

EGG PLC
1 Waterhouse Square
138-142 Holborn
London EC1N 2NA
Tel: 020 7526 2500
Fax: 020 7526 2665
www.egg.com

Paul Gratton
Group Chief Executive

JACKSON NATIONAL LIFE
1 Corporate Way
Lansing
Michigan 48951
United States
Tel: 00 1 517 381 5500
www.jnl.com

Clark Manning
President & Chief Executive Officer

PRUDENTIAL CORPORATION ASIA
13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Tel: 00 852 2918 6300
Fax: 00 852 2525 7522
www.prudentialcorporation-asia.com

Mark Norbom
Chief Executive

ANALYST AND INVESTOR ENQUIRIES
Tel: 020 7548 3511
Fax: 020 7548 3699
E-mail: investor.relations@prudential.co.uk

Rebecca Burrows
Group Communications Director

MEDIA ENQUIRIES
Tel: 020 7548 3719

This statement may contain certain ‘forward-looking statements’ with respect to certain of Prudential’s plans and its current goals and expectations relating
to its future financial condition, performance, results, strategy and objectives. Statements containing the words ‘believes’, ‘intends’, ‘expects’, ‘plans’, ‘seeks’
and ‘anticipates’, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because
they relate to future events and circumstances which are beyond Prudential's control including among other things, UK domestic and global economic 
and business conditions, market related risks such as fluctuations in interest rates and exchange rates, and the performance of financial markets generally;
the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; experience in particular with regard to mortality and
morbidity trends, lapse rates and policy renewal rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant
industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which
Prudential and its affiliates operate. This may for example result in changes to assumptions used for determining results of operations or re-estimations of
reserves for future policy benefits. As a result, Prudential’s actual future financial condition, performance and results may differ materially from the plans,
goals, and expectations set forth in Prudential's forward-looking statements. Prudential undertakes no obligation to update the forward-looking statements
contained in this statement or any other forward-looking statements it may make.

PRUDENTIAL PUBLIC LIMITED COMPANY
Incorporated and registered in England 
and Wales

Registered office:
Laurence Pountney Hill
London EC4R 0HH

Registered number: 1397169

Prudential plc is a holding company, 
subsidiaries of which are authorised 
and regulated by the Financial Services 
Authority (FSA).

www.prudential.co.uk