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Prudential Bancorp

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FY2006 Annual Report · Prudential Bancorp
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Annual Report 2006

Value
Growth
Opportunity
Momentum

Directors’ report
The directors’ report of Prudential plc for the year ended 31 December 2006 is set
out on pages 1 to 81, and includes the sections of the Annual Report referred to in
these pages.

Directors’ report

Overview

Prudential plc

1
2 Key performance indicators
3 Group financial highlights
4 Chairman’s statement
6 Group Chief Executive’s review
10 Value
12 Growth
14 Opportunity
16 Momentum

Operating and financial review

19 Key performance indicators
22 Group overview
30 Business unit review:
Insurance operations
30  United Kingdom
34  United States
37  Asia
Asset management
42 Global
42 M&G
44 Asia Fund Management
45 PPM America
Banking
46 Egg

47 Other corporate information
54 Risk management
67 Corporate responsibility review

Corporate governance

73 Corporate governance report
80 Board of directors

Other report to shareholders

83 Directors’ remuneration report

96 Summary of statutory and supplementary

IFRS and EEV basis results

Group financial statements

98 Index to Group financial statements
99 Consolidated income statement
100 Statement of changes in equity
102 Consolidated balance sheet
104 Consolidated cash flow statement

Notes on the Group financial statements
105 Section A: Background and adoption 
of International Financial Reporting
Standards (IFRS)

125 Section B: Summary of results
136 Section C: Group risk management
139 Section D: Life assurance business
176 Section E: Banking operations
181 Section F: Income statement notes
189 Section G: Financial assets and liabilities
200 Section H: Other information on 

balance sheet items
219 Section I: Other notes

240 Balance sheet of the parent company
241 Notes on the parent company 

financial statement

250 Statement of directors' responsibilities 
in respect of the Annual Report and 
the financial statements

251 Independent auditor's report to the

members of Prudential plc

252 European Embedded Value (EEV) basis

supplementary information

256 Notes on the European Embedded Value

(EEV) basis supplementary information
281 Statement of directors' responsibilities in
respect of the European Embedded Value
(EEV) basis supplementary information

281 Independent auditor's report to
Prudential plc on the European
Embedded Value (EEV) basis
supplementary information

Additional information

282 Shareholder information
284 How to contact us

Directors’ report: Prudential at a glance

Our brands

Financial highlights
Comparisons are quoted at constant 
exchange rates

Jackson National Life Insurance Company (Jackson) is
one of the largest life insurance companies in the United
States with three million policies and contracts in force.

• Record APE sales of £614 million were up 21 per cent
on prior year. New business profit margin (% of APE)
of 42 per cent up from 41 per cent in the prior year.

• EEV operating profit on continuing operations 
of £718 million, up 19 per cent on prior year in 
underlying terms.

• IFRS operating profit on continuing operations 
of £408 million, up 14 per cent on prior year.

Prudential is a leading life and pensions provider in the
United Kingdom.

M&G is Prudential's UK and European fund manager
with £164 billion of funds under management as at
31 December 2006. 

• APE sales grew one per cent in 2006 to £900 million.

• In 2006 operating profit grew 25 per cent 

• New business EEV grew nine per cent to £266 million.

• IFRS operating profit increased 25 per cent to 

£500 million in 2006.

to £204 million and underlying profits grew 
28 per cent to £177 million.

• Gross fund inflows increased by 70 per cent 

to £13.5 billion. Net fund inflows increased by 
58 per cent to £6.1 billion. 

Operations and products

Jackson offers variable, fixed and fixed index annuities,
as well as term and permanent life insurance and
institutional products. Through its affiliates and
subsidiaries, Jackson also provides asset management
and retail brokerage services.

Jackson markets products in 50 states and the District
of Columbia (in the State of New York through Jackson
National Life Insurance Company of New York)
through independent broker-dealers, independent
agents, banks, regional broker-dealers and the
registered investment adviser channel.

Retail products
• Annuities
• Corporate pensions
• With-profits and unit-linked bonds
• Savings and investments
• Protection
• Equity release
• Health insurance

Wholesale products
• Bulk annuities
• Annuity back-books

Jackson’s investment portfolio manager, PPM America
Inc., manages over US$74 billion of assets.

Product distribution channels
• Business to business (consulting actuaries and

Customers
Three million policies and contracts in force

Staff
2,700

benefit advisers)

• Partnerships (affinities and banks)
• Independent financial advisers
• Multi-tie panels
• Direct to customers (telephone, internet and mail) 

Location
Headquartered in Lansing, Michigan

Customers
More than seven million

Staff
6,000

Locations
Dublin, London, Mumbai, Reading, Stirling

On 29 January 2007 we announced that we had
entered into a binding agreement to sell Egg
Banking plc, our UK banking business, to Citi.
Under the terms of the Agreement, the
consideration payable is £575 million in cash
subject to adjustment to reflect any change in
net asset value between 31 December 2006 and
completion. The transaction is subject to regulatory
approvals and is expected to complete by the
end of April 2007. Details of Egg’s performance
during 2006 can be found in this Annual Report.

M&G independently manages assets on behalf of a wide
range of retail and institutional investors. M&G also
acts as fund manager on many of the life and pensions
products sold by Prudential in the UK and Europe, as
well as managing Prudential’s balance sheet for profit. 

Retail business
• Open Ended Investment Companies (OEICs) and

Unit Trusts (UTs)

• Investment Trusts (ITs)
• Individual Savings Accounts (ISAs) and Personal

Equity Plans (PEPs)

M&G and Prudential branded mutual funds are
distributed to retail investors in the UK, Europe, Asia
and South Africa. M&G manages £19.2 billion of retail
assets, invested in equities, fixed income and property.

In the UK M&G is the fourth largest retail fund manager,
with approximately one million unit holder accounts. 

Institutional business
• Segregated fixed interest, pooled pension funds,

structured and private finance

• Segregated, pooled and global macro strategy mandates
• Institutional customers include pension funds,

insurance companies and other financial institutions

M&G manages £25.8 billion of institutional assets,
invested in equities, fixed income, property and 
private equity.

Internal business
M&G manages assets on behalf of Prudential’s long-term
business funds, including with-profits and unit-linked
funds, annuities and corporate pension products.

M&G manages £119 billion of assets for Prudential
customers, invested in equities, fixed income, property
and private equity. 

Prudential Finance
• Manages Prudential’s balance sheet
• Leverages Prudential and M&G’s positioning and

skills for profit

Activities include bridging transactions, property
financing and securities lending. 

Staff
1,500

Locations
UK: London, Chelmsford Europe: Austria, France,
Germany, Italy, Luxembourg, Spain, Switzerland 
Other: South Africa

Prudential has life insurance and fund management operations in 12 markets.

Life insurance
• Sales on an APE basis grew 30 per cent

• Represents 49 per cent of total Group new business

profit

• IFRS operating profit of £189 million, up 11 per cent
on 2005, excluding exceptional items of net positive 
£30 million in 2005.

Prudential is the leading European-based life insurer 
in Asia in terms of market coverage and number of top
five market positions.

Prudential Corporation Asia provides a comprehensive
range of savings, protection and investment products
tailored to the needs of each local market. 

It pioneered unit-linked products in Singapore,
Malaysia, Indonesia, the Philippines and Taiwan.

In 2006, our operation in China was awarded eight
new life licences, making a total of 18.

Currently, Prudential Corporation Asia has a network of 
over 284,000 agents serving more than seven million
customers across the region.

Major strategic partnerships
• CITIC Group in China 
• ICICI Bank in India
• In addition, Prudential Corporation Asia has a

number of distribution partnerships that include 
a number of leading banks such as Standard
Chartered Bank.

Staff
12,500

Locations
China, Hong Kong, India, Indonesia, Japan, Korea,
Malaysia, the Philippines, Singapore, Taiwan, 
Thailand, Vietnam

Fund management
• In 2006 operating profit grew 85 per cent to £50 million,

excluding 2005 exceptional costs of £16 million.

• Prudential Corporation Asia’s Fund Management manages
£29.2 billion of assets, which includes £6.2 billion of
assets from the Group, £10.6 billion from Prudential
Corporation Asia’s Life Funds and £12.3 billion from
the retail operations. This is an increase of 22 per cent
from end 2005. Retail assets increased by 33 per cent.

• Retail mutual fund net inflows increased by 90 per cent

to £2.5 billion. 

Prudential Asia Fund Management independently
manages assets on behalf of a wide range of retail 
and institutional investors in Asia. Prudential Asia 
Fund Management is also a fund manager for life 
and pension products sold by Prudential UK and
Prudential Corporation Asia.

Retail business
Prudential branded mutual funds are distributed 
to retail investors across Asia. Prudential Asia Fund
Management manages £12.3 billion of retail assets
investing in equities, fixed income and structured
products. Prudential also manages collective
investment schemes under Luxemburg domiciled
Société d'investissement à capital variable (SICAV)
under UCITS III.

In Asia Prudential Asia Fund Management is the
second largest retail fund manager for Asian sourced
assets ex-Japan as at June 2006 (source: Asia Asset
Management Magazine) with approximately 
two million unit holder accounts. 

Institutional and internal business
Prudential Asia Fund Management manages 
£16.8 billion of institutional and internal assets,
investing in equities, fixed income, property and
private equity.  Institutional investors include pension
funds, government and quasi government entities 
and other financial institutions.

Major strategic partnerships
• Bank of China International in Hong Kong
• CITIC Group in China
• ICICI Bank in India

Staff
1,350 (100% of ventures)

Locations
China, Hong Kong, India, Japan, Korea, Malaysia,
Singapore, Taiwan, United Arab Emirates, Vietnam 

Santa Monica

Bismarck

Appleton

Lansing
Chicago

Denver

New York
New Jersey

Tampa

Dublin

Derby

Dudley

London

Reading

Berlin

Also part of M&G
• Prudential Property Investment 

Managers (PruPIM)

• PPM Capital
• PPM South Africa

Milan

Dubai

Delhi

Mumbai

Bangkok

Beijing

Tianjin

Shanghai
Taipei

Guangzhou
Hong Kong

Hanoi

Ho Chi Minh 

Seoul

Tokyo

Manila

Kuala Lumpur

Singapore

Jakarta

Directors’ report: Prudential at a glance

Our brands

Financial highlights
Comparisons are quoted at constant 
exchange rates

Jackson National Life Insurance Company (Jackson) is
one of the largest life insurance companies in the United
States with three million policies and contracts in force.

• Record APE sales of £614 million were up 21 per cent
on prior year. New business profit margin (% of APE)
of 42 per cent up from 41 per cent in the prior year.

• EEV operating profit on continuing operations 
of £718 million, up 19 per cent on prior year in 
underlying terms.

• IFRS operating profit on continuing operations 
of £408 million, up 14 per cent on prior year.

Prudential is a leading life and pensions provider in the
United Kingdom.

M&G is Prudential's UK and European fund manager
with £164 billion of funds under management as at
31 December 2006. 

• APE sales grew one per cent in 2006 to £900 million.

• In 2006 operating profit grew 25 per cent 

• New business EEV grew nine per cent to £266 million.

• IFRS operating profit increased 25 per cent to 

£500 million in 2006.

to £204 million and underlying profits grew 
28 per cent to £177 million.

• Gross fund inflows increased by 70 per cent 

to £13.5 billion. Net fund inflows increased by 
58 per cent to £6.1 billion. 

Operations and products

Jackson offers variable, fixed and fixed index annuities,
as well as term and permanent life insurance and
institutional products. Through its affiliates and
subsidiaries, Jackson also provides asset management
and retail brokerage services.

Jackson markets products in 50 states and the District
of Columbia (in the State of New York through Jackson
National Life Insurance Company of New York)
through independent broker-dealers, independent
agents, banks, regional broker-dealers and the
registered investment adviser channel.

Retail products
• Annuities
• Corporate pensions
• With-profits and unit-linked bonds
• Savings and investments
• Protection
• Equity release
• Health insurance

Wholesale products
• Bulk annuities
• Annuity back-books

Jackson’s investment portfolio manager, PPM America
Inc., manages over US$74 billion of assets.

Product distribution channels
• Business to business (consulting actuaries and

Customers
Three million policies and contracts in force

Staff
2,700

benefit advisers)

• Partnerships (affinities and banks)
• Independent financial advisers
• Multi-tie panels
• Direct to customers (telephone, internet and mail) 

Location
Headquartered in Lansing, Michigan

Customers
More than seven million

Staff
6,000

Locations
Dublin, London, Mumbai, Reading, Stirling

On 29 January 2007 we announced that we had
entered into a binding agreement to sell Egg
Banking plc, our UK banking business, to Citi.
Under the terms of the Agreement, the
consideration payable is £575 million in cash
subject to adjustment to reflect any change in
net asset value between 31 December 2006 and
completion. The transaction is subject to regulatory
approvals and is expected to complete by the
end of April 2007. Details of Egg’s performance
during 2006 can be found in this Annual Report.

M&G independently manages assets on behalf of a wide
range of retail and institutional investors. M&G also
acts as fund manager on many of the life and pensions
products sold by Prudential in the UK and Europe, as
well as managing Prudential’s balance sheet for profit. 

Retail business
• Open Ended Investment Companies (OEICs) and

Unit Trusts (UTs)

• Investment Trusts (ITs)
• Individual Savings Accounts (ISAs) and Personal

Equity Plans (PEPs)

M&G and Prudential branded mutual funds are
distributed to retail investors in the UK, Europe, Asia
and South Africa. M&G manages £19.2 billion of retail
assets, invested in equities, fixed income and property.

In the UK M&G is the fourth largest retail fund manager,
with approximately one million unit holder accounts. 

Institutional business
• Segregated fixed interest, pooled pension funds,

structured and private finance

• Segregated, pooled and global macro strategy mandates
• Institutional customers include pension funds,

insurance companies and other financial institutions

M&G manages £25.8 billion of institutional assets,
invested in equities, fixed income, property and 
private equity.

Internal business
M&G manages assets on behalf of Prudential’s long-term
business funds, including with-profits and unit-linked
funds, annuities and corporate pension products.

M&G manages £119 billion of assets for Prudential
customers, invested in equities, fixed income, property
and private equity. 

Prudential Finance
• Manages Prudential’s balance sheet
• Leverages Prudential and M&G’s positioning and

skills for profit

Activities include bridging transactions, property
financing and securities lending. 

Staff
1,500

Locations
UK: London, Chelmsford Europe: Austria, France,
Germany, Italy, Luxembourg, Spain, Switzerland 
Other: South Africa

Prudential has life insurance and fund management operations in 12 markets.

Life insurance
• Sales on an APE basis grew 30 per cent

• Represents 49 per cent of total Group new business

profit

• IFRS operating profit of £189 million, up 11 per cent
on 2005, excluding exceptional items of net positive 
£30 million in 2005.

Prudential is the leading European-based life insurer 
in Asia in terms of market coverage and number of top
five market positions.

Prudential Corporation Asia provides a comprehensive
range of savings, protection and investment products
tailored to the needs of each local market. 

It pioneered unit-linked products in Singapore,
Malaysia, Indonesia, the Philippines and Taiwan.

In 2006, our operation in China was awarded eight
new life licences, making a total of 18.

Currently, Prudential Corporation Asia has a network of 
over 284,000 agents serving more than seven million
customers across the region.

Major strategic partnerships
• CITIC Group in China 
• ICICI Bank in India
• In addition, Prudential Corporation Asia has a

number of distribution partnerships that include 
a number of leading banks such as Standard
Chartered Bank.

Staff
12,500

Locations
China, Hong Kong, India, Indonesia, Japan, Korea,
Malaysia, the Philippines, Singapore, Taiwan, 
Thailand, Vietnam

Fund management
• In 2006 operating profit grew 85 per cent to £50 million,

excluding 2005 exceptional costs of £16 million.

• Prudential Corporation Asia’s Fund Management manages
£29.2 billion of assets, which includes £6.2 billion of
assets from the Group, £10.6 billion from Prudential
Corporation Asia’s Life Funds and £12.3 billion from
the retail operations. This is an increase of 22 per cent
from end 2005. Retail assets increased by 33 per cent.

• Retail mutual fund net inflows increased by 90 per cent

to £2.5 billion. 

Prudential Asia Fund Management independently
manages assets on behalf of a wide range of retail 
and institutional investors in Asia. Prudential Asia 
Fund Management is also a fund manager for life 
and pension products sold by Prudential UK and
Prudential Corporation Asia.

Retail business
Prudential branded mutual funds are distributed 
to retail investors across Asia. Prudential Asia Fund
Management manages £12.3 billion of retail assets
investing in equities, fixed income and structured
products. Prudential also manages collective
investment schemes under Luxemburg domiciled
Société d'investissement à capital variable (SICAV)
under UCITS III.

In Asia Prudential Asia Fund Management is the
second largest retail fund manager for Asian sourced
assets ex-Japan as at June 2006 (source: Asia Asset
Management Magazine) with approximately 
two million unit holder accounts. 

Institutional and internal business
Prudential Asia Fund Management manages 
£16.8 billion of institutional and internal assets,
investing in equities, fixed income, property and
private equity.  Institutional investors include pension
funds, government and quasi government entities 
and other financial institutions.

Major strategic partnerships
• Bank of China International in Hong Kong
• CITIC Group in China
• ICICI Bank in India

Staff
1,350 (100% of ventures)

Locations
China, Hong Kong, India, Japan, Korea, Malaysia,
Singapore, Taiwan, United Arab Emirates, Vietnam 

Santa Monica

Bismarck

Appleton

Lansing
Chicago

Denver

New York
New Jersey

Tampa

Dublin

Derby

Dudley

London

Reading

Berlin

Also part of M&G
• Prudential Property Investment 

Managers (PruPIM)

• PPM Capital
• PPM South Africa

Milan

Dubai

Delhi

Mumbai

Bangkok

Beijing

Tianjin

Shanghai
Taipei

Guangzhou
Hong Kong

Hanoi

Ho Chi Minh 

Seoul

Tokyo

Manila

Kuala Lumpur

Singapore

Jakarta

Annual Report 2006

Value
Growth
Opportunity
Momentum

Directors’ report
The directors’ report of Prudential plc for the year ended 31 December 2006 is set
out on pages 1 to 81, and includes the sections of the Annual Report referred to in
these pages.

Directors’ report

Overview

Prudential plc

1
2 Key performance indicators
3 Group financial highlights
4 Chairman’s statement
6 Group Chief Executive’s review
10 Value
12 Growth
14 Opportunity
16 Momentum

Operating and financial review

19 Key performance indicators
22 Group overview
30 Business unit review:
Insurance operations
30  United Kingdom
34  United States
37  Asia
Asset management
42 Global
42 M&G
44 Asia Fund Management
45 PPM America
Banking
46 Egg

47 Other corporate information
54 Risk management
67 Corporate responsibility review

Corporate governance

73 Corporate governance report
80 Board of directors

Other report to shareholders

83 Directors’ remuneration report

96 Summary of statutory and supplementary

IFRS and EEV basis results

Group financial statements

98 Index to Group financial statements
99 Consolidated income statement
100 Statement of changes in equity
102 Consolidated balance sheet
104 Consolidated cash flow statement

Notes on the Group financial statements
105 Section A: Background and adoption 
of International Financial Reporting
Standards (IFRS)

125 Section B: Summary of results
136 Section C: Group risk management
139 Section D: Life assurance business
176 Section E: Banking operations
181 Section F: Income statement notes
189 Section G: Financial assets and liabilities
200 Section H: Other information on 

balance sheet items
219 Section I: Other notes

240 Balance sheet of the parent company
241 Notes on the parent company 

financial statement

250 Statement of directors' responsibilities 
in respect of the Annual Report and 
the financial statements

251 Independent auditor's report to the

members of Prudential plc

252 European Embedded Value (EEV) basis

supplementary information

256 Notes on the European Embedded Value

(EEV) basis supplementary information
281 Statement of directors' responsibilities in
respect of the European Embedded Value
(EEV) basis supplementary information

281 Independent auditor's report to
Prudential plc on the European
Embedded Value (EEV) basis
supplementary information

Additional information

282 Shareholder information
284 How to contact us

Directors’ report: Overview

Prudential plc

Prudential plc is an international retail financial
services group that aims to help people secure and
enhance their own and their dependants’ financial
well-being by providing savings, protection and
other products and services suited to their needs.
We have strong franchises in three of the largest
and most attractive markets in the world, where
rising wealth and changing demographics are
fuelling demand for life insurance and other 
long-term savings and protection products.
Our strategy is to build successful and increasingly
profitable businesses in each of these markets, 
and thereby maximise returns to our shareholders
over time. 

Value

G

r

o

Momentum

w

t

h

O

pportu nit y

Value 
We continue 
to maintain a
relentless focus 
on profitability 
and value,
concentrating
resources where
we can generate
the best returns
for shareholders.
See page 10

Growth
Our strong
positions in the
markets in which
we operate mean
we are well placed
to capture an
increasing share 
of profitable
growth in each.
See page 12

Opportunity
As we look ahead,
we see enormous
opportunities in 
all three of our
regions, and we
feel confident we
have the skills and
resources to take
advantage of them.
See page 14

Momentum
The momentum
we have built 
can be seen in 
the growth of 
our insurance and
asset management
businesses around
the world.
See page 16

Prudential plc Annual Report 2006

1

Directors’ report: Overview

Key performance indicators

Keyperformance
indicators

APE new business premiums

PVNBP

EEV new business profit

+16%

2006 £2,470m
2005  £2,134m*

+12%

2006 £18,947m
2005  £16,860m*

+20%

2006 £1,039m
2005  £869m*

External funds under
management

Holding company cash flow

EEV operating profit from 
long-term business

+26%

2006 £57.2bn
2005  £45.4bn*

+65%

2006 £(104)m
2005  £(298)m**

+28%

2006 £2,209m
2005  £1,722m*

IFRS operating profit

–7%

2006 £893m
2005  £958m*

*Comparison at constant exchange rates (CER).
**Comparison at reported exchange rates (RER).

2

Prudential plc Annual Report 2006

Directors’ report: Overview

Group financial highlights

Group financial highlights
Results summary

European Embedded Value (EEV) basis results*

UK insurance operations
M&G
Egg

UK operations
US operations
Asian operations
Other income and expenditure
UK restructuring costs

Operating profit from continuing operations based on longer-term investment returns
Goodwill impairment charge
Short-term fluctuations in investment returns
Mark to market value movements on core borrowings
Shareholders' share of actuarial and other gains and losses on defined benefit pension schemes
Effect of changes in economic assumptions and time value of cost of options and guarantees

Profit from continuing operations before tax

Operating earnings per share from continuing operations after related tax and minority interests*
Basic earnings per share
Shareholders' funds, excluding minority interests

International Financial Reporting Standards (IFRS) basis results*
Statutory IFRS basis results

Profit after tax attributable to equity holders of the Company
Basic earnings per share
Shareholders' funds, excluding minority interests

Supplementary IFRS basis information

Operating profit from continuing operations based on longer-term investment returns
Operating earnings per share from continuing operations after related tax and minority interests*

Dividends per share declared and paid in reporting period

Dividends per share relating to reporting period

Funds under management

2006
£m

686
204
(145)

745
718
864
(298)
(53)

1,976
–
745
85
207
59

3,072

2005
£m

426
163
44

633
755
568
(244)
–

1,712
(120)
1,068
(67)
(47)
(302)

2,244

57.6p
91.7p

56.6p
66.9p

£11.9bn £10.3bn

2006

2005

£874m £748m
36.2p
31.6p
£5.5bn
£5.2bn

2006

2005

£893m £957m
26.4p
32.2p

2006

2005

16.44p

15.95p

17.14p

16.32p

£251bn

£234bn

*Basis of preparation
The EEV basis results have been prepared in accordance with the European Embedded Value Principles issued by the CFO Forum of European Insurance Companies in May 2004
and expanded by the Additional Guidance on EEV disclosures published in October 2005. The basis of preparation of statutory IFRS basis results and supplementary IFRS basis
information is consistent with that applied for the 2005 full year results and financial statements.

Consistent with previous reporting practice, the Group analyses its EEV basis results and provides supplementary analysis of IFRS profit before tax attributable to shareholders, so
as to distinguish operating profit based on longer-term investment returns from other constituent elements of total profit. On both the EEV and IFRS bases, operating earnings per
share are calculated using operating profits from continuing operations based on longer-term investment returns, after tax and minority interests. These profits exclude goodwill
impairment charges, short-term fluctuations in investment returns and the shareholders' share of actuarial and other gains and losses on defined benefit pension schemes. Under
the EEV basis, where additional profit and loss effects arise, operating profit based on longer-term investment returns also excludes the mark to market value movements on core
borrowings and the effect of changes in economic assumptions and changes in the time value of cost of options and guarantees arising from changes in economic factors. After
adjusting for related tax and minority interests, the amounts for these items are included in the calculation of basic earnings per share.

Prudential plc Annual Report 2006

3

Directors’ report: Overview

Chairman’s statement

Chairman’s
statement

The business today is in robust health, 
and faces exciting prospects in each of 
our chosen markets

Sir David Clementi
Chairman

Full year dividend per share

+5%

2006 17.14p
2005  16.32p

4

Prudential plc Annual Report 2006

Directors’ report: Overview

Chairman’s statement

2006 was another good year for Prudential around the world, 
with strong performances in both the insurance and asset
management businesses. 

do, of course, further enhance our overall product range, 
enabling us to accommodate the needs of the vast majority 
of retail investors. 

We made excellent progress against all our key financial measures,
with EEV operating profits strongly ahead, average margins across
the Group up, and record performances in terms of assets under
management in both M&G and Asia.

The one exception to this pleasing performance was Egg, 
where deteriorating conditions in the UK personal loans market
resulted in larger than expected losses for the year. In January, 
we announced that we had reached agreement to sell Egg to 
Citi, having concluded that the offer made to us would realise
greater value for our shareholders than we could achieve in the
foreseeable future by retaining it. 

Throughout the year, we paid careful attention to the Group’s 
cash flow and capital position. We are well placed to fund our
current organic growth plans; and the strength of our capital
position has allowed us to look again at our dividend policy. 
This is set out in the Group Chief Executive’s review. The full 
year dividend per share for 2006 has increased by five per cent 
to 17.14 pence per share. 

Turning to our individual businesses, our UK business had a 
strong 2006 with good growth in profitability. We saw both 
new business margins and internal rates of return improve and
these remain towards the top end of the market. We are taking a
disciplined approach to our participation in the market, focusing 
on those areas where we can use our core strengths to achieve an
attractive return. We feel confident that there are opportunities for
profitable growth, particularly in retirement savings and income,
and that we are well placed to capture them.

Our US business saw another year of excellent progress, 
as we continued to use our strengths in product innovation,
relationship-led distribution and IT, to capture a profitable share 
of the growing retirement market. In the last five years, Jackson
new business sales have more than doubled and, as the first wave
of the country’s large body of baby-boomers move into retirement
over the next two decades, we see plenty of scope for continued
growth in this market. 

In Asia, we maintained our strong track record of growth, while
meeting our commitment to go cash positive during the year. The
opportunities in the region are as clear and significant as ever, with
high economic growth rates, high savings rates, and increasing
personal wealth. We remain confident that our business in the
region will continue to prosper. 

In Asset Management, our businesses around the world go from
strength to strength, and are significant and increasing contributors
to our Group. Not only are they critical to the performance of 
our traditional insurance products, they are also an increasingly
powerful source of non-capital intensive profits. In addition, they

Across all our businesses, in addition to managing our capital
position on a Group-wide basis, we continue to find new ways 
to leverage and share resources and knowledge in areas such as
risk management, IT and product development, for the benefit of
Prudential as a whole. We believe that there remains significant
further scope for collaboration of this kind in future. 

Towards the end of 2006, we appointed Barry Stowe as Chief
Executive of Prudential Corporation Asia and as a member of 
the Board. His broad knowledge of the Asian insurance markets
will be a tremendous asset to us as we continue to drive forward
our aggressive growth plans for the region. Following the Annual
General Meeting, Roberto Mendoza will step down as a director
and I would like to thank him for his significant contribution since
he joined in 2000.

As we continue to grow our business in many different 
countries, we are committed to contributing to the social and
economic well-being of the communities in which we operate, 
and we encourage our employees to participate in initiatives 
that strengthen those communities. In 2005 we launched the
Chairman’s Award, an international volunteering programme
which gives all employees the opportunity to become involved
with a local charitable project, and which provides financial
support alongside the investment of our employees’ time. The 
first awards under this programme were made in 2006 and I had
the opportunity to spend time with one of the winning projects,
and see at first hand the positive impact such initiatives can have,
when the Board recently visited India. Alongside these community
projects we also continue to invest heavily in financial capability 
as a core part of our corporate responsibility programme, since we
recognise the important part we can play in enabling consumers to
make informed financial decisions.

As one of the UK’s leading property investors, we take our
responsibility to the environment seriously. Our property 
arm, PRUPIM, has established a strong reputation for its 
thought leadership in the area of sustainability and continues 
to be the only real estate investment manager accredited to
internationally-recognised environmental standard ISO14001.
More details of our corporate responsibility programmes can 
be found later in this report.

Looking at the Group as a whole, we believe that the business
today is in robust health, and faces exciting prospects in each of
our chosen markets. The opportunities for growth, particularly in
the retirement savings and income arena, are significant, and we
feel confident that we have the skills and capabilities needed to
take full advantage of them. As ever, the talents and commitment
of our people around the world will remain critical to our success,
and I would like to thank them for their vital contributions in 2006. 

Prudential plc Annual Report 2006

5

Directors’ report: Overview

Group Chief Executive’s review

GroupChief
Executive’s
review

Our results in 2006 demonstrate excellent
and continued progress in the delivery of
the Group’s growth and value agenda

Mark Tucker
Group Chief Executive

Total EEV basis operating profit
from continuing operations

+15%

2006 £1,976m
2005  £1,711m*

EEV basis shareholders’ funds

APE new business premiums

+15%

2006 £11.9bn
2005  £10.3bn**

+16%

2006 £2,470m
2005  £2,134m*

*Comparison at constant exchange rates (CER).
**Comparison at reported exchange rates (RER).

6

Prudential plc Annual Report 2006

Directors’ report: Overview

Group Chief Executive’s review

The Group’s strategy is centred on optimising our competitive
advantages in life assurance, becoming a leading provider 
of financial services for the retirement market, and on the 
further development of our asset management businesses. In
implementing this strategy our clear aim is to secure superior
growth in value for our shareholders.

In 2006, we continued to focus on developing our position 
in our chosen markets of Asia, the US and the UK; markets 
that we believe offer the greatest opportunity for sustained
profitable growth. 

Total Group operating profit before tax was £1,976 million on a
European Embedded Value (EEV) basis, an increase of 15 per cent,
and the Group’s return on embedded value was 13.5 per cent
(2005: 15.5 per cent). Statutory International Financial Reporting
Standards (IFRS) operating profit before tax was £893 million
(2005: £957 million).

Across the Group’s insurance operations, new business 
increased by 16 per cent to £2,470 million, on an APE basis. 
Profits on new business exceeded £1 billion for the first time, 
20 per cent up on 2005. Average margins across the Group
remained strong and were 42 per cent (41 per cent in 2005) 
and returns on new business have also improved. Operating 
profit from the insurance businesses was £2,209 million, on 
an EEV basis, increasing by 28 per cent on 2005, and IFRS
operating profit increased by 15 per cent to £1,087 million. 

In asset management we delivered record net flows at M&G 
and in our rapidly growing retail businesses in Asia. Net inflows 
of £8.6 billion were 66 per cent ahead of 2005 and external funds
under management increased to £57 billion (2005: £46 billion).
Operating profit from these businesses was £254 million, up 
46 per cent on 2005. 

Difficult trading conditions in the UK personal loans market led 
to losses at Egg, the Group’s UK banking business, of £145 million
(2005: profit £44 million). In January 2007 we received an offer for
Egg from Citi and the business was sold for £575 million in cash,
subject to completion adjustments. We expect this transaction to
complete by the end of April 2007. 

The Group’s cash flow developed strongly in 2006 and its 
capital position remains robust. Taking into account our plans 
for sustained high levels of growth and a normalised level of scrip
dividend uptake we expect our operating cash flow to be positive
in 2008. In light of this the Board has reviewed its longer-term
dividend policy.

The Board recommends a final dividend of 11.72 pence per 
share, bringing the full-year dividend to 17.14 pence per share, 
an increase of five per cent over the full year 2005 dividend of
16.32 pence.

The full year dividend is covered 1.5 times by post-tax IFRS
operating profit from continuing operations.

The Board will focus on delivering a growing dividend, which will
continue to be determined after taking into account the Group’s
financial flexibility and opportunities to invest in areas of the
business offering attractive returns. The Board believes that in the
medium term a dividend cover of around two-times is appropriate. 

Insurance operations
The Group’s position in Asia continues to develop rapidly with the
region accounting for almost 50 per cent of the Group’s 2006 new
business profits. One of the key priorities in the region in 2006 was
to continue to build our distribution capability. Agency remains the
major channel in the region and during the year we added 115,000
agents, to total 285,000 agents by the end of the year. Building the
agency force in a disciplined way in developing markets such as
India, China and Indonesia is critical to success, whereas in some
of the more developed markets in the region such as Hong Kong
and Singapore where agency numbers are more stable, the main
focus is on increasing productivity. Non-agency distribution is 
also developing strongly and accounted for 30 per cent of new
business in 2006 (26 per cent in 2005) as we established a number
of new and important relationships during the year. As well as
experiencing rapid growth Asia became cash positive in 2006, 
in line with our previous forecast, with a net remittance of 
£28 million to the Group. 

In 2007 and beyond, Asia offers significant potential for 
profitable growth and we are on track to deliver on our target 
to at least double 2005 new business profits by 2009. We are in 
all the region’s major markets and see further opportunity to build
distribution, improve productivity and efficiency and increase sales
of our market leading unit-linked products. We also see scope to
increase sales to our seven million existing customers; to use our
regional and Group expertise to play a key role as the retirement
market develops in a number of Asian countries; to extend our
direct distribution capabilities and to increase selectively our
presence in the Accident and Health product sector across a
number of markets in the region. 

Prudential plc Annual Report 2006

7

Directors’ report: Overview

Group Chief Executive’s review

Group Chief Executive’s review continued

Our strategy in the US is to focus on the opportunities that exist 
in the growing retirement market as the US baby boomers retire,
with a particular emphasis on variable annuities. We have market-
leading product flexibility and high levels of product innovation, 
a focus on advice-based distribution and on maintaining high
service levels at low cost. As a result our retail sales in 2006 grew
at more than double the rate of the market overall. Variable annuity
sales increased by 48 per cent over 2005, and we have achieved
compound growth of 45 per cent over a five-year period.

In 2007, our aim is to capitalise on the market position that 
the Jackson team have built, growing distribution and further
developing the product range to address both existing and new
market areas. For example, in January 2007, we launched a new
simplified retirement annuity aimed at mutual fund representatives,
extending our distribution reach. We remain confident that we can
continue to outperform the market and gain profitable market share. 

In the UK, retail insurance new business increased by 14 per cent
in 2006 and overall new business sales were up one per cent. We
continued to focus on writing for value across the UK business
with average margins increasing to 30 per cent (27 per cent in
2005). Returns on new business improved to 15 per cent and
remain high compared with the rest of the UK market. 

Notwithstanding this strong performance, we have continued to
assess the positioning of our UK insurance operations, examining 
a broad range of potential options with a clear goal of maximising
value for our shareholders. We are confident that there are
profitable opportunities for the Group in the retirement income
and savings market.

We have significant competitive advantages in the retirement
income market, in particular our flow of internal vestings from 
our back book of personal pensions, and this market remains very
attractive. We therefore see retail annuities and equity release 
and the nurturing of our existing policyholders as key parts of our
strategy. In the wholesale annuity market we also have distinct

competitive advantages but we will only write business that 
meets our required returns. 

Much of our Wealth and Health business is low margin 
and our strategy will be to improve returns through a much
narrower business, exiting segments that are unprofitable and
concentrating our effort only where we have a material and
sustainable competitive advantage and where we can achieve
returns significantly in excess of the cost of capital. We have
withdrawn from provision of front-end commission individual
pensions and will also exit front-end commission unit-linked
bonds, segments of the market where we do not see that 
adequate returns can be made. 

We believe there is an opportunity in the retirement savings
market for us to capitalise on our proven low risk multi-asset
investment capabilities. We will bring a new range of products 
to the market based on these capabilities and with improved
returns through a focus on trail, rather than front-end commission.
We will concentrate our advice-based distribution activity on the
significant number of investors approaching retirement who have
substantial assets outside personal or corporate pension plans, 
or have investments in poorly performing funds, and require
inflation protection. 

We also see opportunity to develop further our already strong
position in the corporate pensions market and we will improve
returns by focusing on schemes with higher case sizes and 
holding costs as volumes grow.

We will participate in the health market through our existing joint
venture with Discovery, which will be expanded to include our
new Flexible Protection product. A combination of the strength of
the Prudential brand in the UK, clearly differentiated products and
the operational capabilities of Discovery, provide an excellent base
to deliver profitable growth in these markets. The joint venture will
be led by Discovery.

EEV basis operating profit 
from long-term business 
from continuing operations

+28%

2006 £2,209m
2005  £1,722m*

EEV basis new business profit

+20%

2006 £1,039m
2005  £869m*

Asset management business
IFRS operating profit

+46%

2006 £254m
2005  £174m*

*Comparison at constant exchange rates (CER).

8

Prudential plc Annual Report 2006

Directors’ report: Overview

Group Chief Executive’s review

Actions are in place to realise 65 per cent of the previously
announced cost savings target of £115 million* for the UK
insurance business. We have increased our annualised target 
cost savings to £195 million by 2010 and our current estimate 
is that these savings will lead to a £60 million positive impact 
on embedded value. Total restructuring costs are estimated 
to be up to £165 million*. 

We have initiated discussions with the regulator on the 
possible reattribution of the inherited estate of the Group’s 
main with-profits fund in the UK, Prudential Assurance Company.
An Independent Policyholder Advocate has been nominated to
represent policyholders should a decision be taken to proceed. We
will only proceed if there are clear benefits to both policyholders
and shareholders. If a decision is taken to proceed a formal
appointment of the Policyholder Advocate could be expected 
to take place later this year.

With a focused strategy in the UK based on our competitive
advantages, we see opportunities for growth in the retail market 
at high margins and returns relative to the overall market. In the
wholesale annuity market we will write business that meets our
required returns and by definition the flows will be lumpy year 
on year. We are maintaining our 14 per cent IRR target for new
business and we expect the UK’s shareholder-backed business 
to become a net capital generator for the Group by 2010. 

Asset management
Maintaining superior investment performance is the key 
factor in the continuing growth and success of the Group’s asset
management businesses. In 2006, the performance of M&G in the
UK and Europe and our asset management businesses in Asia has
again been very strong, adding value to our insurance businesses
worldwide, supporting record net inflows and continuing the
growth of the Group’s external funds under management. 

In 2007, we will continue to build on the strong growth over 
recent years in both M&G and in Asia. In addition, Jackson 
will enter the US retail mutual fund market for the first time, a
significant market that continues to gain momentum, especially
among the baby boomers. 

Group
As a Group we are continuing to increase the level of co-operation
and the exchange of ideas across our businesses. 

The Group’s asset management businesses are using their global
presence, exchanging information to support their investment
decisions and to enable the efficient management of over £6 billion
of cross-border money. 

In our insurance businesses, which remain predominantly market
specific, collaboration is taking place where there is a commercial
benefit. Product development teams are working across the 
Group to access existing skills and expertise. In distribution, the
UK business has utilised the very successful techniques developed 
by Jackson in the US, to segment the independent financial adviser
market, saving time and cost and improving returns. 

Work is ongoing to consolidate our technology infrastructure in
particular across the UK and the US. A single Customer Service
Desktop is now under development and will be launched in 2007.

Central to the management of the Group is capital efficiency and
capital allocation. During 2006, we have made significant progress
in the assessment of, and management of, risk on a Group-wide
basis. This understanding provides a solid foundation as we
continue to embed decision making on a risk-adjusted basis.

Summary
The Group goes into 2007 with strong momentum. I continue to
see tremendous scope for the Group to build sustainable profitable
growth and secure superior growth in value for our shareholders.

(*Previously announced UK cost savings target of £150 million by 2009 included £35 million in relation to Egg, which was acquired by Citi
in January 2007. Previously announced restructuring costs of £110 million included £25 million related to Egg.)

Prudential plc Annual Report 2006

9

Directors’ report: Overview

Value

G

r

o

Momentum

w

t

h

O

pportu nit y

M&G

United States

Asia

Powerful positions in
all key asset classes

Creating value
through innovation

A comprehensive
understanding of
the long-term value
drivers 

M&G launched the 
UK's first unit trust in
1931 and today manages
£164 billion on behalf 
of its investors. M&G 
has scale in all key asset
classes: it is one of the
largest active managers 
in the UK stock market,
one of the largest bond
investors in the UK and
one of the UK’s largest
property investors.

Jackson leverages its 
low-cost, flexible
technology platform to
manufacture innovative
and customisable
products that can be
brought to the market
quickly and efficiently. 
In 2006, 81 per cent 
of Jackson’s retail sales
were from products 
and features developed
and launched in the
current and previous
year. Jackson also has 
a statutory general
expense to asset ratio
that is significantly lower
than its top 25 individual
annuity peer competitors.

Prudential actively
manages its product
portfolio in Asia to
optimise returns on
capital. It has a relatively
high proportion of
capital-efficient 
unit-linked products – 
64 per cent in 2006 – 
and this, combined 
with higher relative
proportions of regular
premium policies and
Accident and Health
riders, has enabled the
business to achieve
strong new business
profit margins as 
a percentage of 
weighted sales.

We continue to maintain a
relentless focus on profitability
and value, concentrating
resources where we can
generate the best returns 
for shareholders

10

Prudential plc Annual Report 2006

Directors’ report: Overview

United Kingdom

Maximising
profitable growth

Prudential has pursued 
a strategy focusing on
those areas where it has
competitive advantage,
targeting capital-efficient
returns through selective
participation within 
its chosen markets,
Retirement Income,
Wealth and Health and
Wholesale. As a result,
margin increased in 2006
to 30 per cent and the
overall internal rate of
return (IRR) increased 
to 15 per cent.

Prudential plc Annual Report 2006

11

Directors’ report: Overview

Value

G

r

o

Momentum

w

t

h

O

pportu nit y

United Kingdom

M&G

United States

Fast growth in
health insurance
and equity release

Rapid sales growth
and expansion into
new markets

Record variable
annuity sales growth

PruHealth celebrated 
its second anniversary 
in 2006 and already
covers around 100,000
customers. At the heart 
of PruHealth lies a totally
new approach to private
medical insurance that
recognises that the
healthier people are, the
less likely they are to 
need medical treatment.
Prudential UK is also
looking to grow the equity
release business it started
in 2006, having written
over £100 million of new
business in its first year.

In the retail marketplace,
M&G delivered record
fund inflows in 2006 
with gross fund inflows
increasing by 75 per cent
to £6.7 billion and net
fund inflows more than
doubling to £3.1 billion.
Product innovation has
remained key for opening
up new markets for M&G
and 66 per cent of gross
mutual fund inflows in
2006 through UK and
European distribution
channels were into 
funds launched or
re-engineered within 
the past six years.

Jackson delivered record
variable annuity sales 
in 2006 of £3.8 billion, 
up 48 per cent on the
previous year. This
reflects its distinct
competitive advantages:
an innovative product
offering; an efficient 
and flexible technology
platform; a relationship-
driven distribution model;
and award-winning
service. Jackson
increased its variable
annuity market share to
4.6 per cent in 2006, and
maintained its ranking of
twelfth in total variable
annuity sales. 

Our strong positions in the
markets in which we operate
mean we are well placed to
capture an increasing share 
of profitable growth in each

12

Prudential plc Annual Report 2006

Directors’ report: Overview

Asia

Consistent
outperformance in
headline growth 

Life new business has
grown at a CAGR of
22 per cent over the 
last five years and funds
under management at 
a CAGR of 25 per cent. 
In 2006, Prudential’s
funds under
management ranking
against international 
fund managers in Asia
increased from fourth to
second. The bottom line
is also growing, strongly
reflecting our increasing
scale and efficiency. 
On a like-for-like basis
operating IFRS profits 
for the life business were
up 11 per cent and for
the funds business up 
85 per cent.

Prudential plc Annual Report 2006

13

Directors’ report: Overview

Value

G

r

o

Momentum

w

t

h

O

pportu nit y

Asia

United Kingdom

M&G

Well placed to
leverage proven
platform for 
long-term profitable
growth 

Prudential Corporation
Asia has a productive,
scale agency force,
strong partnerships,
innovative products 
and a respected brand.
Going forward,
Prudential will also be
exploring new initiatives
in the retirement space,
developing more direct
distribution, launching
new health products 
and implementing 
a disciplined and
systematic cross-sell 
and up-sell programme
with its over seven million
existing customers.

Significant
opportunities in
retirement savings
and income

A fast-growing
industry and
increasingly
accessible markets

Prudential is strongly
positioned to benefit 
from the predicted 
growth in the UK
retirement savings and
income markets, driven 
by increasing longevity
and the number of 
baby boomers heading
towards retirement 
over the next few years.
Prudential will also be
looking to maximise 
value from the steadily
increasing flow of 
vestings from its mature
pensions book over the
coming years. 

The asset management
sector continues to
benefit from the
increasing shift by retail
investors from opaque to
transparent investment
products, such as unit
trusts, and M&G’s range
of market-leading funds
has positioned it very
strongly to benefit from
this trend. European
cross-border distribution
has accelerated and the
trend in favour of ‘Open
Architecture’ in both 
the UK and Europe has
continued to open up
significant bank and life
company distribution
opportunities.

As we look ahead, we see
enormous opportunities in 
all three of our regions, and 
we feel confident we have 
the skills and resources to 
take advantage of them

14

Prudential plc Annual Report 2006

Directors’ report: Overview

United States

78 million baby
boomers reaching
retirement

In the US, the first
members of the 
78 million baby boomer
generation turned 60
(the average retirement
age) in 2006. The ageing
demographics of the US
are expected to increase
annual retirement
distributions from 
$0.5 trillion in 2004 
to more than $1 trillion
per year by 2012.

Prudential plc Annual Report 2006

15

Directors’ report: Overview

Value

G

r

o

Momentum

w

t

h

O

pportu nit y

United States

Asia

United Kingdom

Sustained increases
in both sales and
market share

Asia becomes 
cash positive 
while delivering
rapid growth

Continued 
focus on core
strengths to drive
profitable growth

Up to the end of 2006
Jackson experienced 
five consecutive years 
of variable annuity sales
growth, 11 consecutive
quarters of market 
share increases, and 
17 consecutive quarters
of variable annuity asset
growth. Jackson has 
only experienced a
quarterly decline in
variable annuity assets
five times since the first
quarter of 1998.

The Group’s position in
Asia continues to develop
rapidly with the region
accounting for almost 
50 per cent of the
Group’s 2006 new
business profits. As well
as experiencing rapid
growth, Asia has become
cash positive in 2006, in
line with our previous
forecast, with a net
remittance of £28 million
to the Group. In 2007
and beyond, Asia offers
significant potential 
for profitable growth 
and we are on track to
deliver on our target to 
at least double 2005 new
business profits by 2009.

In 2006, Prudential UK’s
retail business increased
sales by 14 per cent and
new business profits 
by 67 per cent. Going
forward, Prudential UK
will focus on its core
strengths, including its
longevity expertise and 
its multi-asset allocation
capabilities, to drive
profitable growth in 
the retirement income 
and savings markets. In
addition, it will continue 
to safeguard embedded
value in its mature life 
and pensions business,
through targeted cost
reduction programmes.

The momentum we have 
built can be seen in the 
growth of our insurance 
and asset management
businesses around the world

16

Prudential plc Annual Report 2006

Directors’ report: Overview

M&G

Significant and
sustained profit
growth

M&G delivered
significant profit growth
during 2006 on the back
of rising market levels,
strong net inflows and
continued business
diversification. Operating
profits, which include
performance-related
fees, increased 25 per
cent to £204 million.
Underlying profits were
£177 million, an increase
of 28 per cent compared
to the previous year.
Over the past four years,
underlying profits have
grown by 38 per cent 
per year.

Prudential plc Annual Report 2006

17

Operating and 
financial review

Prudential plc is the Group holding company and the principal activity of its subsidiary undertakings is the
provision of financial services in the UK, the US and Asia. Particulars of principal subsidiary undertakings are 
given in note I6 on page 236.

This Operating and Financial Review (OFR) has been prepared in accordance with the Accounting Standards
Board’s Reporting Statement 1 – OFR, a reporting statement of voluntary best practice.

19 Key performance indicators
22 Group overview
30 Business unit review:
Insurance operations
30  United Kingdom
34  United States
37  Asia
Asset management
42  Global
42  M&G
44  Asia Fund Management
45  PPM America
Banking
46  Egg

47  Other corporate information
54  Risk management
67  Corporate responsibility review

18

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Key performance indicators

Key performance indicators

The Group’s strategy is centred on optimising Prudential’s competitive advantages in life assurance, becoming a leading provider of
financial services for the retirement market, and on the further development of the asset management businesses. In implementing this
strategy Prudential’s clear aim is to secure superior growth in value for its shareholders. The following metrics represent the financial key
performance indicators (KPIs) the directors use to judge the delivery of strategies and the management of the businesses: New business
premiums, calculated on an Annual Premium Equivalents (APE) basis and on a Present Value of New Business Premiums (PVNBP) basis;
European Embedded Value (EEV) basis new business profits; Internal rate of return (IRR) on new business; External funds under
management (FUM); Holding company cash flow; EEV basis operating profit based on longer-term investment returns on long-term
business and International Financial Reporting Standards (IFRS) basis operating profit based on longer-term investment returns.

New business premiums and new business profit

Prudential’s focus is on value not volume, growing sales in areas that deliver the most profitable returns. In 2006 the Group grew
weighted insurance sales, calculated on an APE basis, by 16 per cent and increased new business profits by 20 per cent compared 
to 2005 on a constant exchange rate (CER) basis.

In line with the Group’s strategy to continue to deliver strong sustainable profitable sales growth, Prudential is well positioned in 
markets that offer highly attractive opportunities for strong organic growth over the next 10 years, and it is broadening its customer
proposition and product range. 

APE new business premiums £m

3,000

2,500

2,000

1,500

1,000

500

0

2,470

2,134

1,854

2004

2005

2006

PVNBP £m

20,000

15,000

16,860

18,947

10,000

5,000

0

2005

2006

EEV basis new business profits £m

1,200

1,000

800

600

400

200

0

1,039

869

753

2004

2005

2006

Definition: APE new business premiums
New business premiums reflect premiums attaching to covered
business and premiums for contracts classified as investment
products or other financial instruments under IFRS. New business
premiums, on an APE basis, are calculated as the aggregate of
regular new business contributions (shown on an annualised basis)
plus 10 per cent single new business contributions. 

2004 and 2005 comparatives are shown on a CER basis.

Definition: PVNBP
New business premiums, on a PVNBP basis, are calculated as
equalling single premiums plus the present value of expected 
new business premiums of regular premium business, allowing 
for lapses and other assumptions made in determining the EEV
basis new business profit.

2005 comparative is shown on a CER basis.

Definition: EEV basis new business profits
The present pre-tax value of future shareholder cash flows 
from new business, less a deduction for the cost of locked-in
(encumbered) capital and the impact of the time value of options
and guarantees. 

2004 and 2005 comparatives are shown on a CER basis.

Prudential plc Annual Report 2006

19

Directors’ report: Operating and financial review

Key performance indicators

Key performance indicators continued

Internal rate of return on new business

Improving capital efficiency is at the heart of Prudential’s commitment to deliver superior growth in value for its shareholders. Prudential
continually works to enhance the effectiveness of its capital management processes, to ensure that investment and capital allocation
decisions are focused on those areas of activity that will generate the best returns to shareholders.

IRR on new business %

25

20

15

10

5

0

>20

>20

18

14

15

15

2005

2006

2005

2006

2005

2006

UK

US

Asia

Definition: Internal rate of return on new business
The internal rate of return is equivalent to the discount rate at which
the present value of the post-tax cash flows expected to be earned
over the lifetime of the business written in shareholder-backed life
funds is equal to the total invested capital to support the writing 
of the business. The capital included in the calculation of the IRR 
is equal to the amount required to pay acquisition costs and set up
statutory reserves less premiums received, plus encumbered capital.
The impact of the time value of options and guarantees is included
in the calculation.

External funds under management

Prudential’s focus is to grow external funds under management and deliver sustained profitable growth from its asset management
businesses. In 2006 external FUM grew by 26 per cent on 2005 (CER basis). This growth has been achieved through expanding into 
new markets and broadening the Group’s product range, and leveraging cross regional collaboration all underpinned by excellent
investment performance. The fundamentals are in place to sustain this growth in the future.

Definition: External funds under management
External funds under management represent the value of the 
total investment products managed by the M&G and Asia asset
management businesses, as published in the Group’s Interim 
and Annual Reports.

2004 and 2005 comparatives are shown on a CER basis.

External funds under management £bn

70
60
50
40
30
20
10
0

57.2

45.4

37.0

2004

2005

2006

Holding company cash flow

Prudential aims to generate cash for the Group without constraining the value opportunities in its businesses. The Group had a net cash
outflow of £104 million in 2006, an improvement of 65 per cent on the prior year; and Asia became cash flow positive demonstrating the
success of the regional business as a whole and the growing scale of the in-force books of newer markets. The Group is confident it has
the capital and cash resources to fund its planned future organic growth. In 2007 the Group cash flow is expected to be positive including
the cash proceeds from the sale of Egg. At an operational level the cash outflow is expected to be greater than in 2006, given the benefit
this year of the regulatory change to the Financial Services Authority (FSA) reserving requirements in the UK. Taking into account plans
for future growth, and a normalised level of scrip dividend it is expected that the operating cash flow will be positive in 2008.

Definition: Holding company cash flow
The increase or decrease in holding company cash during the
reporting period.

Holding company cash flow £m

800
600
400
200
0
-200
-400
-600
-800
-1,000

2004

2005

2006

20

Prudential plc Annual Report 2006

■ Total cash remitted 

to Group

■ Interest and dividends
■ Tax and corporate 

activities

■ Capital invested in
business units

–– (Decrease)/increase 

in cash

Directors’ report: Operating and financial review

Key performance indicators

EEV basis operating profit based on longer-term investment returns on long-term business and IFRS basis operating profit based
on longer-term investment returns

Prudential’s objective is to achieve superior growth in value for its shareholders. This is shown by sustainable growth in operating profit,
both on an EEV and IFRS basis. 

In 2006 the Group delivered a 28 per cent increase on 2005 (CER basis) in EEV operating profit on its long-term business. Prudential’s
objective is to focus on its strengths and exploit opportunities in the local markets in which it operates. Prudential’s strategy of leveraging
its knowledge and expertise across product development, distribution and administration, is designed to allow it to continue to deliver
operating profit growth in the future.

Total IFRS operating profit was seven per cent lower in 2006 than 2005 due to the losses in Egg during the year. However, excluding 
Egg, IFRS operating profit was up 14 per cent on 2005 (CER basis) reflecting the strong performance of the Group’s insurance and fund
management businesses.

EEV basis operating profit based on longer-term investment
returns on long-term business £m

2,500

2,000

1,500

1,000

500

0

2,209

1,722

1,343

2004

2005

2006

IFRS basis operating profit based on longer-term investment
returns £m

1,200

1,000

800

600

400

200

0

958

893

702

2004

2005

2006

Definition: EEV basis operating profit based on longer-term
investment returns on long-term business
The change in pre-tax value of EEV as a result of new business,
expected investment returns and the unwind of the discount rate,
the effect of changes in operating assumptions and any operating
experience variances. It excludes the effect of short-term fluctuations
in investment returns against the long-term assumptions, the effect
of changes in economic assumptions, actuarial gains and losses 
on defined benefit pension schemes, the mark to market value
movements on borrowings and goodwill impairment charges.

2004 and 2005 comparatives are shown on a CER basis.

Definition: IFRS basis operating profit based on longer-term
investment returns
These profits exclude goodwill impairment charges, short-term
fluctuations in investment returns and the shareholders’ share 
of actuarial and other gains and losses on defined benefit 
pension schemes.

2004 and 2005 comparatives are shown on a CER basis.

Prudential plc Annual Report 2006

21

Directors’ report: Operating and financial review

Group overview

Group overview 

Results highlights 

Annual premium equivalent (APE) sales1
Present value of new business premiums (PVNBP)1
Net investment flows
External funds under management
New business profit (NBP)1
NBP Margin (% APE)1
NBP Margin (% PVNBP)1
EEV basis operating profit from long-term business 

from continuing operations2, 3

Total EEV basis operating profit from continuing operations3
Total IFRS operating profit from continuing operations3
EEV basis shareholders’ funds (£bn) 
IFRS shareholders’ funds (£bn) 
Holding company cash flow

CER

RER4

2006
£m

2005
£m

Percentage
change

2005
£m

Percentage
change

2,470
18,947
8,633
57,199
1,039
42%
5.5%

2,209
1,976
893
11,883
5,488
(104)

2,134
16,860
5,183
45,378
869
41%
5.2%

1,722
1,711
958
9,991
4,986
(298)

16%
12%
67%
26%
20%

28%
15%
(7)%
19%
10%
65%

2,138
16,892
5,189
46,329
867
41%
5.1%

1,723
1,712
957
10,301
5,194
(298)

16%
12%
66%
23%
20%

28%
15%
(7)%
15%
6%
65%

(1) The details shown include the effect of the bulk annuity transfer from the Scottish Amicable Insurance Fund (SAIF) to Prudential Retirement Limited, a shareholder-owned
subsidiary of the Group.

SAIF is a closed ring-fenced sub-fund of the PAC long-term fund established by a court approved scheme of arrangement in September 1997, whose results are solely for the
benefit of SAIF policyholders.

(2) Long-term business profits after deducting Asia development expenses and before restructuring costs.

(3) Based on longer-term investment returns from continuing operations. Operating profit is stated excluding the effect of short-term fluctuations in investment returns against
the long-term assumptions, the effect of changes in economic assumptions, actuarial gains and losses on defined benefit pension schemes, the mark to market value movements
on borrowings and goodwill impairment charges.

(4) Reported exchange rate (RER).

In the Operating and Financial Review (OFR), year-on-year comparisons of financial performance are on a constant exchange rate (CER) basis, unless otherwise stated.

The Group has delivered a strong set of results for 2006 as
illustrated in the table above.

The Group delivered record total APE sales of £2,470 million
(2005: £2,134 million) and for the first time generated NBP in
excess of £1 billion.

This, together with the significant increase in contributions from
the in-force business, drove a record EEV basis operating profit
from the long-term business to £2.2 billion.

The following year-on-year comparisons are presented on a 
RER basis.

The EEV basis result before tax and minority interests was a profit
of £3,072 million up 37 per cent on 2005. 

Within this, short-term fluctuations in investment return were 
£745 million (2005: £1,068 million), mainly driven by positive
variances in the UK (£378 million) and Asia (£286 million). 

Changes in economic assumptions were negative £1 million 
(2005: negative £349 million). They include a positive change in
the UK (£182 million), a negative change in the US (£51 million),
and a negative change in Asia (£132 million).

EEV basis shareholders’ funds were £11.9 billion (2005: £10.3 billion),
an increase of £1.6 billion over last year, driven by a strong
operating performance from all insurance and asset management
business units.

Earnings per share, based on EEV operating profit after tax 
and related minority interests, were 57.6 pence, compared with
56.6 pence in 2005.

On an IFRS basis, operating profits (before tax) were £893 million
(2005: £957 million), down seven per cent on last year principally
due to the £145 million loss incurred by Egg. 

The Group delivered strong growth of 66 per cent in total net
investment flows from its asset management businesses of
£8.6 billion (2005: £5.2 billion). This performance contributed to
the growth in total external investment funds under management
that grew from £46.3 billion in 2005 to £57.2 billion in 2006.

Earnings per share, based on total IFRS operating profit after tax
and minority interests, were 26.4 pence compared with 32.2 pence
in 2005.

Holding company cash flow improved significantly from a cash
outflow of £298 million in 2005 to a cash outflow of £104 million 
in 2006, reflecting higher capital remittances, and lower capital
invested in the UK reflecting the benefit from a change in the
Financial Services Authority (FSA) reserving regulations.

The capital position of Prudential plc, measured under the Financial
Conglomerate Directive (FCD) basis, will be submitted to the FSA
by 30 April 2007 but is currently estimated to be in the region of
£1.0 billion.

22

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Group overview

The total capital invested by the Group to support new business
sales, in terms of both initial strain and required capital, was 
£554 million in 2006. This represents £22.4 million per £100 million
sales in terms of APE and £2.9 million per £100 million in terms of
PVNBP sales. 

On 29 January 2007 Prudential announced that it had entered 
into a binding agreement to sell Egg to Citi for a consideration 
of £575 million, subject to adjustment to reflect any change in 
net asset value between 31 December 2006 and completion.

Impact of currency movements

Prudential has a diverse international mix of businesses with 
a significant proportion of its profit generated outside the UK. 
In 2006, 74 per cent of NBP and 67 per cent of IFRS operating
profit was delivered from overseas operations. 

In preparing the Group’s consolidated accounts, results of
overseas operations are converted at rates of exchange based 
on the average of the year, whilst shareholders’ funds are
converted at year end rates of exchange.

Changes in exchange rates from year to year have an impact 
on the Group’s results when these are converted into pounds
sterling for reporting purposes. In some cases these exchange 
rate fluctuations can mask underlying business performance.
Consequently, the Board has for a number of years reviewed 
the Group’s international performance on a CER basis. This basis
eliminates the impact from conversion, the effects of which do not
alter the long-term value of shareholders’ interests in Prudential’s
non-UK businesses. 

Basis of preparation of results

The European Union (EU) requires that all listed European groups
prepare their financial statements in accordance with EU approved
IFRS. Since 1 January 2005, Prudential has been reporting its
primary results on an IFRS basis and 2006 represents the second
year end of financial statements prepared under IFRS for the Group.

In addition, as a signatory to the European Chief Financial Officers’
(CFO) Forum’s EEV Principles, Prudential has also been reporting
supplementary results on an EEV basis for the Group’s long-term
business since 2005. These results are combined with the IFRS basis
results of the Group’s other businesses to provide a supplementary
operating profit under EEV. Reference to operating profit relates 
to profit based on longer-term investment returns that excludes
goodwill impairment charges, short-term fluctuations in investment
returns, the mark to market movement on core borrowings, the
shareholders’ share of actuarial and other gains and losses on
defined benefit pension schemes, the effect of changes in
economic assumptions and changes in the time value of options
and guarantees caused by economic factors.

will generally differ from the cash flow pattern. Over the life 
of a contract, however, aggregate IFRS profits will be the same 
as aggregate cash flow.

In preparing its IFRS basis results the Group continues to provide
supplementary analysis of the profit before shareholder tax so as 
to distinguish operating results based on longer-term investment
returns, actuarial gains and losses on defined benefit pension
schemes, and exceptional items. 

Life insurance products are, by their nature, long term and the
profit on this business is generated over a significant number of
years. Accounting under IFRS does not, in Prudential’s opinion,
properly reflect the inherent value of these future profit streams.

Prudential believes that embedded value reporting provides
investors with a better measure of underlying profitability of the
Group’s long-term businesses and is a valuable supplement to
statutory accounts. 

Sales and funds under management 

Prudential delivered strong sales growth during 2006 with total
new insurance sales up 11 per cent to £15.1 billion at CER. This
resulted in record insurance sales of £2.5 billion on the APE basis,
an increase of 16 per cent on 2005. At RER, APE was up 16 per cent
on 2005. Strong growth came from the US, with APE up on 2005
by 21 per cent, and in Asia with APE up 30 per cent at CER.

Sales under the PVNBP basis in 2006 increased by 12 per cent 
to £19 billion at CER. 

Total gross investment sales for 2006 were £33.9 billion, up 
31 per cent on 2005 at CER. Net investment flows of £8.6 billion
were up 67 per cent on last year at CER.

Total external funds under management in 2006 increased by
23 per cent from £46.3 billion in 2005 to £57.2 billion at RER,
reflecting net investment flows of £8.6 billion, and net market 
and other movements of £2.2 billion. 

At 31 December 2006, total insurance and investment funds under
management were £251 billion, an increase of seven per cent from
2005 at RER.

EEV basis operating profit from continuing operations 

Total EEV basis operating profit from continuing operations 
based on longer-term investment returns was £1,976 million, 
up 15 per cent from 2005 at CER. At RER, the result was up 
15 per cent. This result reflects profitable growth in the 
insurance and funds management businesses.

Prudential’s insurance businesses achieved significant growth,
both in terms of NBP and in-force profit, resulting in a 28 per cent
increase in operating profit over 2005 at CER. 

In broad terms, IFRS profits for long-term business contracts 
reflect the aggregate of statutory transfers from with-profits funds
and profits on a traditional accounting basis for other long-term
business. Although the statutory transfers from with-profits funds
are closely aligned with cash flow generation, the pattern of IFRS
profits over time from shareholder-backed long-term businesses

In 2006, the Group generated record NBP from insurance 
business of £1,039 million, which was 20 per cent above 2005 
at CER, driven by strong sales momentum in the US and Asia,
achieved without compromising margins. At RER, NBP was up 
20 per cent. The average Group NBP margin was 42 per cent
(2005: 41 per cent) on an APE basis and 5.5 per cent 

Prudential plc Annual Report 2006

23

Directors’ report: Operating and financial review

Group overview

Group overview continued

EEV basis operating profit on continuing operations

Insurance business:

UK 
US
Asia 

Long-term business 

Development expenses 
Fund management business:

M&G 
US broker-dealer and fund management 
Curian 
Asia fund management 

Banking:
Egg 

Other income and expenditure 

2006
£m

686
708
829

CER

RER

2005
£m

Percentage
change

2005
£m

Percentage
change

426
731
585

61%
(3)%
42%

28%

426
741
576

1,743

61%
(4)%
44%

28%

2,223

1,742

(15)

(20)

(175)%

(20)

(75)%

204
18
(8)
50

264

163
24
(10)
11

188

25%
(25)%
20%
355%

40%

163
24
(10)
12

189

25%
(25)%
20%
317%

40%

(145)
(298)

44
(243)

(430)%
(23)%

44
(244)

(430)%
(22)%

Total EEV basis operating profit on continuing operations

2,029

1,711

19%

1,712

19%

Restructuring costs

(53)

0

0

Total EEV basis operating profit on continuing operations after restructuring costs 1,976

1,711

15%

1,712

15%

(2005: 5.2 per cent at CER) on a PVNBP basis. The overall 
margin has increased mainly driven by profitable sales of 
individual annuities in the UK and of variable annuities in 
the US. In-force profit increased 36 per cent on 2005 at CER 
to £1,184 million. At RER, in-force profit was up 35 per cent. In
aggregate, net assumption changes were £38 million positive, and
experience variances and other items were £111 million positive.

The in-force profit in 2005 included a £148 million charge in
respect of a persistency assumption change in the UK, and 
a credit in the US of £140 million reflecting an operating
assumption change following price increases introduced 
on two blocks of in-force term life business. 

Asia’s development expenses (excluding the regional head 
office expenses) were £15 million, (2005: £20 million at CER). 

Results from the fund management business were £264 million
(2005: £188 million), up 40 per cent on 2005 at CER.

Egg losses were £145 million (2005: profit £44 million).

Other income and expenditure totalled a net expense of £298 million
compared with £244 million in 2005 at RER. This result includes
£36 million of costs for the Asia head office costs (2005: £30 million);
£83 million for the Group head office costs (2005: £70 million); 
net interest expense on central borrowings of negative £169 million
(2005: £133 million); and a charge for share-based payments for
Prudential schemes of £10 million (2005: £11 million).

Total EEV basis operating profit includes £53 million in restructuring
costs (nil in 2005), primarily related to the costs associated with the
UK and Egg cost saving initiatives announced in July 2006. 

EEV basis profit before tax and minority interests from
continuing operations 

Total EEV basis operating profit on continuing

operations after restructuring costs

1,976

1,712

2006
£m

RER
2005
£m

Short-term fluctuations in investment returns:

UK
US
Asia
Other

Actuarial gains and losses on defined

benefit pension schemes

Effect of change in economic assumptions:

UK
US
Asia

Effect of change in time value of cost

of options and guarantees:

UK
US
Asia

Movement in mark to market value 

of core borrowings:

US
Other

Goodwill impairment charge

Profit from continuing operations 

before tax

745

378
64
286
17

207

(1)

182
(51)
(132)

60

40
6
14

85

3
82
0

1,068

994
67
41
(34)

(47)

(349)

(81)
(3)
(265)

47

31
11
5

(67)

(2)
(65)
(120)

3,072

2,244

24

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Group overview

The following year-on-year comparisons are presented on a RER basis.

The EEV basis result before tax and minority interests was a profit
of £3,072 million up 37 per cent on 2005. 

This reflects in part an increase in operating profit from £1,712 million
in 2005 to £1,976 million in 2006. 

The profit before tax also includes £745 million in short-term
fluctuations in investment returns (2005: £1,068 million), negative
changes in economic assumptions of £1 million (2005: negative
£349 million) and the effect of change in time value of options and
guarantees of positive £60 million (2005: positive £47 million).

The UK long-term business component of short-term fluctuations 
in investment returns of £378 million (2005: £994 million) primarily
reflects the difference between the actual investment return for the
with-profits life fund of 12.4 per cent (2005: 20 per cent) and the
long-term assumed return of 7.5 per cent.

The US short-term fluctuations in investment returns of £64 million
primarily include a positive £46 million in respect of the difference
between actual investment returns and long-term returns included
in operating profit in respect of fixed income securities, related
swap transactions and equity-based investments. It also includes 
a positive £17 million in relation to changed expectations of future
profitability on variable annuity business in force due to the actual
variable annuity investment account (‘separate account’) return
exceeding the long-term return reported within operating profit,
offset by the impact of the associated hedging position.

In Asia, long-term business short-term investment fluctuations
were £286 million, compared to £41 million last year. This reflects
strong market performance across the region particularly in
Vietnam, Hong Kong, Singapore and Taiwan.

An actuarial gain on the defined benefit pension schemes was
recorded in 2006 for £207 million (2005: loss £47 million). This
gain primarily represents the difference between actual and
expected investment returns for the schemes and the reduction 
in liabilities due to an increase in the risk discount rate resulting
from increases in corporate bond returns.

Negative economic assumption changes of £1 million in 2006
compared with negative economic assumption changes of 
£349 million in 2005. Economic assumption changes in 2006
comprised positive £182 million in the UK, negative £51 million 
in the US and negative £132 million in Asia.

In the UK, economic assumption changes of positive £182 million
reflect the impact of the increase in the future investment return
assumption offset by the increase in the risk discount rate.

In the US, economic assumption changes of negative £51 million
primarily reflect increases in the risk discount rates following an
increase in the US 10-year Treasury rate, partially offset by an
increase in the separate account return assumption.

In Asia, negative economic assumption changes were £132 million,
of which £101 million is due to Taiwan. This primarily reflects the
effect of delaying for a further year Prudential’s assumption of a
gradual rise in interest rates. The economic scenarios used to
calculate 2006 EEV basis results reflect the assumption of a phased
progression of the bond yields from the current rates to the long-
term expected rates. The projections assume that, in the average

scenario, the current bond yields of around 2 per cent trend
towards 5.5 per cent at 31 December 2013. Allowance is made 
for the mix of assets in the fund, the future investment strategy
and the market value depreciation of the bonds as a result of the
assumed yield increases. This gives rise to an average assumed
fund earned rate that trends from 2.1 per cent to 5.7 per cent in
2014. The assumed fund earned rate falls to 1.4 per cent in 2007
and remains below 2.1 per cent for a further five years due to the
depreciation of bond values as yields rise. Thereafter, the fund
earned rate fluctuates around a target of 5.9 per cent. For the 2005
results the grading of bond yields, in the average scenario, was
around 2 per cent towards 5.5 per cent at 31 December 2012.
Consistent with the Group’s EEV methodology, a constant discount
rate has been applied to the projected cash flows. 

The change in the time value of cost of options and guarantees
was positive £60 million for the year (2005: positive £47 million),
consisting of £40 million, £6 million and £14 million for the UK, 
the US and Asia, respectively.

The mark to market movement on core borrowings (excluding Egg)
was a positive £85 million (2005: negative £67 million) reflecting
the reduction in fair value of core borrowings due to increases in
interest rates. 

EEV basis profit after tax and minority interests

Profit from continuing operations 

before tax 

Tax 

Profit from continuing operations for 
the financial year after tax before 
minority interests

Discontinued operations (net of tax) 
Minority interests

2006
£m

RER
2005
£m

3,072

2,244

(859)

(653)

2,213

1,591

0
(1)

3
(12)

Profit for the year attributable to equity 

holders of the Company

2,212

1,582

The following year-on-year comparisons are presented on 
a RER basis.

Profit after tax and minority interests was £2,212 million 
(2005: £1,582 million). The tax charge of £859 million compares
with a tax charge of £653 million in 2005. Minority interests in 
the Group results were £1 million (2005: £12 million).

The effective tax rate at an operating tax level was 30 per cent
(2005: 21 per cent), generally reflecting expected tax rates. 
The effective tax rate in 2005 was unusually low due to a 
number of factors, including favourable settlements reached 
with the tax authorities, and being able to take credit for Egg’s
French losses. The effective tax rate at a total EEV level was 
28 per cent (2005: 29 per cent) on a profit of £3,072 million. The
higher rate of effective tax at a total level for 2005 was primarily
due to the effect of impairment of goodwill (which does not attract
tax relief) and the impact of short-term fluctuations and changes 
in economic assumptions not all of which are tax affected.

Prudential plc Annual Report 2006

25

Directors’ report: Operating and financial review

Group overview

Group overview continued

Return on embedded value

Prudential’s return on embedded value for 2006 was 13.5 per cent
(2005: 15.5 per cent). This reduction is due to an increase in the
opening shareholders’ funds at 1 January 2006, mainly affected 
by the UK short-term investment fluctuations in 2005, which was
higher than the corresponding growth in after-tax operating profit.

The return is based on EEV operating profit from continuing
operations after tax and minority interests as a percentage of
opening embedded value (shareholders’ funds on a EEV basis).

IFRS basis operating profit (based on longer-term 
investment returns)

Group operating profit before tax from continuing operations 
on the IFRS basis after restructuring costs was £893 million, a
reduction of seven per cent on 2005 at CER. This figure includes
£50 million of restructuring costs. Group operating profit before
tax from continuing operations before restructuring costs was 
£943 million, a reduction of two per cent on 2005 at CER. This
reduction is mainly caused by the loss of £145 million in Egg 
(2005: £44 million profit). 

At RER, operating profit before restructuring costs was down 
one per cent on the prior year. 

In the UK, IFRS operating profit for the long-term business
increased 25 per cent to £500 million in 2006. This primarily
reflected a 22 per cent increase in profits attributable to the 
with-profits business, a consequence of bonus declarations
announced in February 2006 and 2007 and a benefit of 
£46 million from a change in reserving requirements. This was 
due to the FSA’s relaxation of reserving requirements under the
policy statement that effected the proposal in CP 06/16. The 
result of £500 million excludes restructuring costs of £31 million 

in respect of implementation costs associated with Prudential UK
and Egg cost saving initiatives announced in July 2006.

In the US, total IFRS operating profit of £408 million was up 
14 per cent on 2005 at CER. IFRS operating profit for long-term
business was £398 million, up 16 per cent from £344 million in
2005 at CER. The US operations’ results are based on US GAAP,
adjusted where necessary to comply with IFRS as the Group’s 
basis of presenting operating profit is based on longer-term
investment returns. In determining the operating profit for 
US operations, longer-term returns for fixed income securities
incorporate a risk margin reserve (RMR) charge for longer-term
defaults and amortisation of interest-related realised gains and
losses. The growth in Jackson’s IFRS operating profit mainly
reflects increased fee and spread income. The fee income was
driven by a 51 per cent increase in separate account assets held 
at year end, and improved returns on these assets. One-off 
items affecting the spread-based income were £33 million 
(2005: £44 million), net of DAC amortisation. The operating 
profit from non-long-term business was £10 million, a reduction 
on 2005 (2005: £14 million). The 2005 result, however, benefited
from a one-off £5 million revaluation of an investment vehicle
managed by PPM America (PPMA). Curian recorded losses of 
£8 million in 2006, down from £10 million in 2005, as the business
continues to build scale. 

Asia’s operating profit for long-term business before development
expenses of £15 million was £189 million, a six per cent decrease
on 2005 at CER. However, this result was 11 per cent above 
prior year excluding a net positive £30 million contribution from
exceptional items in 2005. Operating profit continues to be driven
mainly by the established markets of Singapore, Malaysia and
Hong Kong which represent £139 million of the total operating
profit in 2006. There was an increased contribution from Indonesia
and Vietnam as these operations continue to build scale. Four life

IFRS basis operating profit based on longer-term investment returns

Insurance business:

UK 
US
Asia 

Long-term business 

Development expenses 
Fund management business:

M&G 
US broker-dealer and fund management 
Curian 
Asia fund management 

Banking:
Egg

Other income and expenditure 

Total IFRS basis operating profit based on longer-term investment returns

Restructuring costs

2006
£m

500
398
189

1,087

CER

RER

2005
£m

Percentage
change

2005
£m

Percentage
change

400
344
201

945

25%
16%
(6)%

15%

400
348
195

943

25%
14%
(3)%

15%

(15)

(20)

(25)%

(20)

(25)%

204
18
(8)
50

264

(145)
(248)

943

(50)

25%
(25)%
20%
355%

40%

(430)%
(25)%

(2)%

163
24
(10)
11

188

44
(198)

959

0

25%
(25)%
20%
317%

40%

(430)%
(25)%

(1)%

163
24
(10)
12

189

44
(199)

957

0

Total IFRS basis operating profit based on longer-term investment returns 

after restructuring costs

893

959

(7)%

957

(7)%

26

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Group overview

operations made IFRS losses: China, India and Korea which are
relatively new businesses rapidly building scale and Thailand 
which is marginally loss making. Within the net positive £30 million
of exceptional items in 2005 there was a write-off of deferred
acquisition costs (DAC) in Taiwan of £21 million. No write-off 
was required in 2006. The profits and recoverability of DAC in
Taiwan are dependent on the rates of return earned and assumed
to be earned on the assets held to cover liabilities and on future
investment income and contract cash flows for traditional whole 
of life policies. If interest rates were to remain at current levels 
in 2007 the premium reserve, net of DAC, would be broadly
sufficient. If interest rates were to remain at current levels in 2008
then some level of write-off of DAC may be necessary. However,
the amount of the charge currently estimated to be £70-90 million
is sensitive to the above mentioned variables.

The Asian fund management operations reported an 85 per cent
growth in operating profits to £50 million (2005: £11 million),
excluding negative £16 million of exceptional items recorded in
2005, driven by strong contributions from the established markets
of Singapore and Hong Kong.

IFRS basis profit before tax from continuing operations

Operating profit from continuing operations 
based on longer-term investment returns
after restructuring costs

Goodwill impairment charge
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains 

2006
£m

893

0
162

RER
2005
£m

957

(120)
211

The following year-on-year comparisons are presented on 
a RER basis.

Profit after tax and minority interests was £874 million compared
with £748 million in 2005. The effective rate of tax on operating
profits, based on longer-term investment returns, was 29 per cent
(2005: 19 per cent). The effective rate of tax at the total IFRS 
profit level for continuing operations for 2006 was 28 per cent
(2005: 24 per cent). The effective tax rate in 2006 was close to 
the expected tax rate of 31 per cent (which reflects the geographic
split of profits). The effective tax rate in 2005 was unusually low
due to a number of factors, including favourable settlements
reached with the revenue authorities, and being able to take 
credit for Egg’s losses in France.

Earnings per share

Earnings per share, based on EEV basis operating profit from
continuing operations after tax and related minority interests, 
were 57.6 pence, compared with 56.6 pence in 2005. 

Earnings per share, based on IFRS operating profit from continuing
operations after tax and related minority interests, were 26.4 pence,
compared with 32.2 pence in 2005.

Basic earnings per share, based on total EEV basis profit after
minority interests, were 91.7 pence, compared with 66.9 pence 
in 2005.

Basic earnings per share, based on IFRS profit after minority
interests, were 36.2 pence, compared with 31.6 pence in 2005.

Dividend per share

and losses on defined benefit pension schemes 167

(50)

Profit before tax from continuing operations 

attributable to shareholders 

1,222

998

The Board has reviewed its longer-term dividend policy in light 
of its expectation that the overall operating cash flow of the Group
will be positive from 2008.

The following year-on-year comparisons are presented on a RER basis.

Total IFRS basis profits before tax and minority interests were
£1,222 million in 2006, compared with £998 million for 2005. 
The increase reflects: a reduction in operating profit of £64 million;
a decrease in short-term fluctuations in investment return, down
£49 million from 2005; and a £217 million positive movement 
from the prior year in actuarial gains and losses attributable to
shareholder-backed operations in respect of the Group’s defined
benefit pension schemes. In addition, in 2006 there is no goodwill
impairment charge (2005: £120 million).

IFRS basis profit after tax 

Profit before tax from continuing operations

1,222

2006
£m

RER
2005
£m

998

Tax 

Profit from continuing operations for the 

financial year after tax 

Discontinued operations (net of tax) 
Minority interests

(347)

(241)

875

0
(1)

757

3
(12)

Profit for the year attributable to equity 

holders of the Company

874

748

The directors recommend a final dividend for 2006 of 11.72 pence
per share payable on 22 May 2007 to shareholders on the register
at the close of business on 13 April 2007. The interim dividend for
2006 was 5.42 pence per share. The total dividend for the year,
including the interim dividend and the recommended final dividend,
amounts to 17.14 pence per share compared with 16.32 pence 
per share for 2005, an increase of five per cent. The total cost of
dividends in respect of 2006 was £418 million.

The full-year dividend is covered 1.5 times by post-tax IFRS
operating profit from continuing operations.

Dividend cover is calculated as operating profit after tax on an 
IFRS basis, divided by the current year interim dividend plus the
proposed final dividend.

The Board will focus on delivering a growing dividend, which will
continue to be determined after taking into account the Group’s
financial flexibility and opportunities to invest in areas of the
business offering attractive returns. The Board believes that in the
medium term a dividend cover of around two times is appropriate.

Prudential plc Annual Report 2006

27

Directors’ report: Operating and financial review

Group overview

Group overview continued

EEV basis shareholders’ funds £m
Analysis of movement 2006
14,000

1,184

204

(145)

60

(366)

1,039

10.301

13,000

12,000

11,000

10,000

9,000

8,000

830

60

207

(1)

(732)

(359)

(399)

11,883

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

A – 2006 opening shareholders’ funds
B – Life new business profit
C – Life in-force profit
D – M&G
E – Egg operating profit
F – Other non-life operations
G – Other income and expenditure (including Asia development expense and restructuring)
H – Short-term fluctuations in investment returns

I – Time value of cost of options and guarantees
J – Actuarial Gains and losses on DB schemes
K – Economic Assumption changes
L – Tax, minority interest and others
M – FX movements
N – External dividends
O – 2006 closing shareholders’ funds

Shareholders’ funds

On the EEV basis, which recognises the shareholders’ interest in
long-term businesses, shareholders’ funds at 31 December 2006
were £11.9 billion, an increase of £1.6 billion from the 2005 
year-end level (2005: £10.3 billion). This 15 per cent increase
primarily reflects: total EEV basis operating profit of £1,976 million;
a £745 million favourable movement in short-term fluctuations 
in investment returns; a £59 million positive movement due to
changes in economic assumptions and in time value of options 
and guarantees; a positive movement on the mark to market of
core debt of £85 million; the proceeds for the share capital issue 
of the parent company for £336 million, and a positive movement
in the actuarial gains on the defined benefit pension schemes of
£207 million. These were offset by: a tax charge of £859 million;
the negative impact of £359 million for foreign exchange
movements; the impact of the acquisition of the minority interest 
in Egg for £167 million, and dividend payments of £399 million
made to shareholders.

At year end 2006, the embedded value for the Asian long-term
business was £2.5 billion. The established markets of Hong Kong,
Singapore and Malaysia contribute £2.0 billion to the embedded
value generated across the region with Korea (£191 million) and
Vietnam (£198 million) making further substantial contributions.
Prudential’s other markets of China, India, Indonesia, Japan,
Thailand and the Philippines in aggregate contribute £336 million
in embedded value. Growth in embedded value for the Asian
business as a whole has been partially offset by a negative embedded
value in Taiwan of £216 million. This is an improvement from the
reported negative £311 million in 2005, which includes the

*Economic capital is broadly considered to be the amount of capital a financial
services firm’s own internal risk assessment determines it should hold to remain
solvent following events that might be considered as unexpected, yet not so 
unlikely that they might never occur in practice.

28

Prudential plc Annual Report 2006

associated cost of economic capital*, and reflects the impact of the
low interest rate environment in Taiwan on the in-force business.

The current mix of new business in Taiwan is weighted heavily
towards unit-linked and protection products, representing 
58 per cent and 17 per cent of new business APE in 2006,
respectively. As a result, interest rates have little effect on new
business profitability and a one per cent reduction in assumed
interest rates would reduce new business margins in Taiwan by
only two percentage points. However, the in-force book in Taiwan,
predominantly made up of whole of life policies, has an embedded
value that is sensitive to interest rate changes. A one per cent
decrease in interest rates, along with consequential changes to
assumed investment returns for all asset classes, market values 
of fixed interest assets and risk discount rates, would result in 
a £165 million decrease in Taiwan’s embedded value. A similar 
one per cent positive shift in interest rates would increase
embedded value by £107 million. On the assumption that bond
yields remained flat during 2007 and then trended towards 
5.5 per cent in 2014 this would have reduced the 2006 Taiwan
embedded value by £88 million. Sensitivity of the embedded value
to interest rate changes varies considerably across the region. In
aggregate, a one per cent decrease in interest rates, along with all
consequential changes noted above, would result in a five per cent
decrease to Asia’s embedded value.

Statutory IFRS basis shareholders’ funds at 31 December 2006
were £5.5 billion. This compares with £5.2 billion at 31 December
2005. The increase primarily reflects: profit after tax and minority
interests of £874 million, the proceeds from the share capital issue
of the Company for £336 million, offset by the impact of the
acquisition of Egg’s minority interests for £167 million, negative
foreign exchange movements of £224 million, dividend payments
to shareholders of £399 million, and the impact of unrealised
holding losses on available-for-sale investments of £210 million.

Directors’ report: Operating and financial review

Group overview

Holding company cash flow

Cash remitted by business units:

UK life fund transfer** 
UK other dividends (including 

special dividend) 

US
Asia 
M&G 

Total cash remitted to Group
Net interest paid 
Dividends paid 
Scrip dividends and share options 

Cash remittances after interest and dividends
Tax received 
Corporate activities 

Cash flow before investment in businesses 
Capital invested in business units:

UK 
Asia 

Total capital invested in business units

Decrease in cash 

**In respect of current and prior year’s bonus declarations.

2006
£m

217

0
110
175
94

596
(128)
(399)
91

160
122
(67)

215

(172)
(147)

(319)

(104)

2005
£m

194

103
85
73
62

517
(115)
(378)
55

79
107
(66)

120

(249)
(169)

(418)

(298)

The table above shows the Group holding company cash flow.
Prudential believes that this format gives a clearer presentation of
the use of the Group’s resources than the format of the statement
required by IFRS.

UK
US
Asia

The Group holding company received £596 million in cash
remittances from business units in 2006 (2005: £517 million)
comprising the shareholders’ statutory life fund transfer of 
£217 million relating to the 2005 and 2006 bonus declarations 
from the UK, and remittances of £110 million, £175 million 
and £94 million from the US, Asia and M&G respectively. 

The last of three special dividends of £100 million was paid from
the Prudential Assurance Company (PAC) shareholders’ funds in
2005 to the Group holding company in respect of profit arising
from earlier business disposals.

After net dividends and interest paid, there was a net cash inflow
of £160 million (2005: £79 million).

During 2006, the Group holding company paid £67 million 
in respect of corporate activities and received £122 million 
(2005: £107 million) in respect of Group relief on taxable 
losses. The Group invested £319 million (2005: £418 million) 
in its business units, comprising £172 million in the UK and 
£147 million in Asia. In 2006, Asia became a net contributor 
to the Group holding company cash flow for the first time, 
with a net remittance of £28 million.

The capital investment in the UK was lower than planned reflecting
a capital benefit from the FSA’s change of reserving requirements.
Without this reserving change the UK would have required capital
of approximately £230 million.

In aggregate this gave rise to a decrease in cash of £104 million
(2005: £298 million decrease).

In 2007, the Group cash flow is expected to be positive including
the cash proceeds from the sale of Egg. At an operational level 
the cash outflow is expected to be greater than in 2006, given the
benefit this year of the regulatory change to the FSA reserving
requirements in the UK.

In 2007, the UK shareholders’ statutory transfer relating to 
the bonus declarations made in February 2006 and 2007 will 
be £261 million.

Depending on the mix of business written and the opportunities
available, cash invested to support the UK in 2007 is expected to
be less than in 2006, up to £160 million and with the expectation
that the UK shareholder-backed business will become cash
positive in 2010.

Taking into account plans for future growth, a normalised level of
scrip dividend, the reducing UK capital requirement and increased
remittances from the other life and asset management operations,
it is expected that the operating cash flow of the Group holding
company will be positive in 2008. 

New business capital usage

2006
Free 
surplus
£m

(221)
(228)
(105)

(554)

2006
Required 
capital
£m

176
196
11

383

2006
Net 
worth
£m

(45)
(32)
(94)

(171)

2006
Value
in force
£m

231
200
467

898

The Group wrote £2,470 million of sales on an APE basis and
£18,947 million on a PVNBP basis in 2006. In support of this
amount of new business sales, the Group invested £554 million 
of capital. This amount covers both new business acquisition
expenses, including commission, statutory reserves and the
required capital, and amounts to approximately £22.4 million 
per £100 million of APE sales and £2.9 million per £100 million 
of sales on a PVNBP basis. 

In the UK, £221 million of capital was invested in 2006 to support
APE sales of £900 million and PVNBP sales of £7,712 million. This
amounts to approximately £24.6 million per £100 million of APE
sales and £2.9 million per £100 million of sales on a PVNBP basis. 

In the US, £228 million of capital was invested in 2006 to support
APE sales of £614 million and PVNBP sales of £6,103 million. This
amounts to approximately £37.1 million per £100 million of APE
sales and £3.7 million per £100 million of sales on a PVNBP basis. 

In Asia, £105 million of capital was invested in 2006 to support 
APE sales of £956 million and PVNBP sales of £5,132 million. This
amounts to approximately £11 million per £100 million of APE sales
and £2.0 million per £100 million of sales on a PVNBP basis. 

Prudential plc Annual Report 2006

29

Directors’ report: Operating and financial review

Business unit review: Insurance operations

Business unit review
Insurance operations

United Kingdom

1. Market review and summary of strategy
The UK retirement market continues to remain attractive with an
ageing population driving demand for pre and post-retirement products.

While many UK consumers remain overly indebted and are not
saving enough for retirement, with a backdrop of reduced state
and employer provision, they increasingly need to take control of
their financial affairs. This positive demographic trend, together
with an increasing concentration of wealth in the hands of those
approaching retirement or already retired, will continue to fuel the
opportunity for financial provision in, and preparing for, retirement.

The impact of A-Day, the implementation of pensions simplification
legislation in April 2006, initially dampened new business in certain
areas, particularly in the retail annuities market, but subsequently
led to considerable market growth in individual pensions, Self
Invested Personal Pensions (SIPPs) and annuities. Much of the
market growth in pensions savings reflected recycling of money 
as consumers consolidated existing pensions arrangements to 
one provider. 

The wholesale annuity and risk management market experienced
increased competition over 2006, as short-term demand slowed
and several new entrants started to participate. However, the 
long-term potential in this market remains considerable, with
approximately £900 billion of funds held across a number of
market segments.

During 2006, Prudential UK Insurance Operations (Prudential UK)
has continued to target capital efficient returns through selective
participation within its chosen markets, Retirement Income, Wealth
and Health and Wholesale. Going forward, Prudential UK will
specifically focus on maximising value for shareholders through
taking a leadership position in the retirement income and savings
market. This will be achieved by building on its longevity and asset
allocation strengths, as well as utilising its brand strength with older
customers, targeting their specific retirement needs. This focus on
maximising value will be achieved alongside a programme of cost
cutting initiatives for both new business and Prudential UK’s back
book to ensure that greater operating efficiencies are achieved. 

focused business model. In addition, FPP will continue to benefit
from distribution to financial intermediaries through Prudential UK’s
intermediary sales force.

As of February 2007, PruHealth had 450 employees and over
100,000 customers, and its customer base, in contrast to the rest of
the industry, has been growing at a rate of 15 per cent per month
during 2006. Product leadership through strong innovation and
multi-channel distribution strategy is expected to continue to
deliver a significant market presence with 200,000 customers 
by the end of the year. PruHealth’s aim is to achieve breakeven 
in 2008 and to be profitable thereafter.

Following the transfer of the protection business to the joint
venture, the UK operations will be structured into three business
units: Wholesale, Retail Retirement and Mature Life and Pensions.

The strategy in Wholesale Retirement income is to participate
selectively in bulk and back book buyouts, where Prudential UK 
is able to win business based on its financial strength, operational
capability and superior track record as well as its extensive
annuitant mortality risk assessment capabilities. Prudential UK will
maintain a strict focus on value, only participating in transactions
that generate an acceptable rate of return. In addition, Prudential
UK provides pension management services (including full or partial
buyouts) to corporate clients looking to manage or close pension
deficits in cost-efficient ways. While there is currently limited
activity in this market, Prudential UK believes opportunities will
arise to help corporate clients manage significant amounts of
pension assets, which are non-core to their operations. 

Retail Retirement will focus on savings and income for those
customers nearing or in retirement. Retirement income will drive
profitable growth in the core annuities business, building on the
significant pipeline of vestings business over the next 30 years
from maturing policies in its individual and corporate pensions
books. This is enhanced by a number of strategic partnerships 
with third parties, where Prudential UK is the default annuity
provider for customers vesting their pension at the point of
retirement. The portfolio of retirement products also includes
equity release products to provide more flexibility to customers
with assets invested in property. 

Prudential will not participate directly in healthcare and protection
but will instead expand its joint venture with Discovery Holding
Limited (Discovery), the leading South African insurance company.
It is expected that the Flexible Protection Plan (FPP) will be
incorporated into the 50:50 Discovery joint venture during 2007.
Both PruHealth and the FPP will utilise the successful ‘Vitality’
philosophy of a healthier lifestyle leading to lower protection
premiums and have a dedicated sales force creating a more

Prudential UK has exited the unprofitable front end commission
markets for individual pensions and will transition from front end
commission unit-linked bonds, particularly moving away from
those areas of low persistency. Instead, Prudential UK will focus 
on new low risk multi-asset products which utilise Prudential 
UK’s strengths in asset allocation and use ‘factory gate pricing’
(negotiated between customer and adviser with separate advice
costs). These products will target the significant number of retail

United Kingdom

APE sales 
NBP 
NBP margin (% APE) 
NBP margin (% PVNBP)
Total EEV basis operating profit* 
Total IFRS operating profit* 

*Based on longer-term investment returns.

30

Prudential plc Annual Report 2006

2006
£m

900
266
30%
3.4%
686
500

CER

RER

2005
£m

Percentage
change

2005
£m

Percentage
change

892
243
27%
3.1%
426
400

1%
9%

61%
25%

892
243
27%
3.1%
426
400

1%
9%

61%
25%

Directors’ report: Operating and financial review

Business unit review: Insurance operations

investors approaching retirement who have substantial assets
outside personal or corporate pension plans, or have investments
in poorly performing funds, and require inflation protection.

Prudential UK remains committed to the corporate pensions
market but will move to a tighter focus on larger schemes with
better than average persistency and undertake a cost reduction
programme. Together these are expected to deliver an IRR of 
14 per cent by 2009. The corporate pensions book is an important
source of vestings for the retail annuity business.

Prudential UK will continue to deliver embedded value through 
the Mature Life and Pensions Business. It has an aggressive target
to reduce per policy unit processing costs and is evaluating the
best route for achieving this which will include one or all of internal
cost cutting, further off-shoring or outsourcing. 

Prudential UK distributes products through both direct and
intermediated channels. The direct channel will focus on capturing
internal pension vesting business and Prudential UK’s equity
release product via a specialist face-to-face direct sales force. 
The indirect channel will distribute products through retail
intermediaries, strategic partners and through Employee Benefit
Consultants (EBCs) and consulting actuaries. Participation within
the intermediary market will be selective, targeting those advisers
who focus on value and building client relationships. 

Prudential UK continues to investigate the opportunity for wrap
platform development and views this as an integral component 
to ensure future access to distribution. Any involvement is likely 
to be in partnership with a third party.

2. Current year initiatives
Over the course of 2006, Prudential UK has continued to 
deliver innovative new solutions to the market, building on 
the award-winning launches of PruHealth and the Property 
Value Release Plan, Prudential’s equity release product, in 
previous years.

The new Flexible Protection Plan was launched in July 2006 
to the Direct channel and to a limited group of intermediaries
specialising in the protection market. This innovative protection
product is designed to pay critical serious illness claimants earlier
and more often than traditional protection products with, on
average, four times as many serious illnesses covered. Payments
are based on severity levels and multiple claims for the same illness
or new illnesses are possible. Early results have been encouraging
and as a result the product was rolled out nationally in February
2007 and is expected to be incorporated into the Discovery joint
venture during 2007.

Towards the end of 2006, Prudential UK received four stars in 
both the Life & Pension Providers category and the Investment
Providers & Packages category at the FT Financial Adviser Practiv
Services Awards. In addition, Prudential UK was ranked number
one for service in the Life & Pension Annuities sector. These awards
are widely recognised throughout the industry as independent
recognition of a provider’s proposition, as they are voted on by
intermediary financial advisers, who base the ratings on the level of
service they receive from providers for new business processing,
central processing, product support and commission payment.

Prudential UK’s strength in retirement provision continued to be
well recognised as it won the Moneywise Best Annuity Provider
Award for the third year running and was awarded the best 
lifetime mortgage provider at the 2006 Equity Release Awards 
for the Property Value Release Plan, together with awards from
Moneyfacts and Mortgage Strategy. 

In relation to its externally sourced annuity business, Prudential UK
has signed further partnership agreements in 2006, including with
Royal London which came into effect in September. This agreement
allows Prudential UK to provide annuity quotes to all Royal London
customers with maturing pensions which were originally written
under various brands within the Royal London Group. In addition,
Prudential UK signed an exclusive five-year agreement with
Threadneedle as their supplier of annuities for their Stakeholder
scheme, along with any future defined contribution schemes that
Threadneedle acquires. This is a new area for Prudential UK that
builds on its experience in providing annuities to the customers 
of life insurance companies. With the future growth in defined
contribution schemes within the UK, Prudential UK expects more
agreements of this type.

Prudential UK and Save & Prosper have also signed a direct
marketing agreement under which Save & Prosper will offer
Prudential’s conventional annuity product on an exclusive basis to
customers with maturing Save & Prosper pensions. The agreement
is expected to take effect from mid-2007 and will run for five years. 

Prudential UK’s financial strength and continuing outstanding 
life fund investment returns have been well received by both
customers and advisers, having a positive impact on with-profits
product sales. Prudential UK has also signed new distribution
agreements with National Australia Bank Group and Openwork for
PruFund, Prudential UK’s unitised and smoothed investment plan.

3. Financial results and performance
Prudential UK delivered a strong retail performance in 2006. 
Total APE sales of £900 million increased one per cent on 2005 
and there was a nine per cent increase in NBP to £266 million,
reflecting the significant increase in new business margin from 
27 per cent to 30 per cent. This demonstrated the benefits of 
the selective participation strategy focusing on value pursued
throughout 2006.

APE new business premiums £m

1,000

800

600

400

200

0

892

900

2005

2006

Prudential plc Annual Report 2006

31

Directors’ report: Operating and financial review

Business unit review: Insurance operations

Business unit review continued
Insurance operations

EEV basis new business profits £m

300

200

100

0

266

243

2005

2006

This performance was driven by underlying growth in the UK 
retail business (excludes credit life, bulks and back books):

• Retail APE sales of £688 million were 14 per cent higher 

than 2005 (£605 million);

• Retail NBP of £190 million was 67 per cent higher than 

2005 (£114 million); and

• Retail New business margin has increased to 28 per cent 

(2005: 19 per cent).

Retail APE new business premiums £m

800

600

400

200

0

688

605

2005

2006

Retail EEV basis new business profits £m

190

200

150

100

114

50

0

2005

2006

32

Prudential plc Annual Report 2006

The Retail life and pensions sales performance was primarily driven
by strong individual annuity volumes, where Prudential UK has a
24 per cent market share (source: Association of British Insurers),
together with increased sales of with-profits bonds and offshore
bonds. These increases were offset by a decline in unit-linked
bonds, protection and DWP rebate business.

Individual annuity sales grew by 22 per cent to £271 million as 
the annuity market experienced increased activity in the second
half of 2006 following the removal of uncertainty around A-Day
pension changes. Sales volume has been driven primarily by 
the continued strength of internal vestings (which contributed
around 50 per cent of individual annuity sales) together with the
cumulative benefit of partnership deals signed in previous years. 

Individual annuity sales were also boosted by sales of with-profits
annuities where sales have more than doubled to £37 million
compared with 2005, and are expected to increase. From February
2007, customers are able to start using their Protected Rights
Funds to buy with-profits annuities. This new feature is the first 
of its type and allows customers to combine 100 per cent of their
pension into an asset-backed annuity without having to buy two
separate annuities. Protected Rights is a term used to describe the
funds held in a money purchase scheme derived from National
Insurance rebates for those who contracted out of the State
Earnings Related Pension Scheme (which was replaced by State
Second Pension). 

With-profits sales were supported by the excellent with-profits
bonus announcements in 2006, in respect of 2005, which were
well received by both customers and advisers. This was reflected
in APE sales of with-profits bonds up 44 per cent to £26 million. 

Corporate pension APE sales increased 23 per cent due in part to
the continuing shift from defined benefit to defined contribution
pension schemes but also due to the impact of A-Day. The sales
upturn is also a reflection of Prudential UK’s re-engineered and
improved account management capability, where the company
works in partnership with the major Employee Benefit Consultants.
Individual pension APE sales increased three per cent to £35 million
due to increased activity following A-Day.

PruHealth continues to grow strongly with full-year gross written
premiums (GWP) up 300 per cent at £36 million (2005: £9 million).
GWP from new lives (which is equivalent to new business APE)
was £28 million. Contributing to this growth is the number of
companies adopting PruHealth for their employee healthcare
schemes, including the British Airways voluntary scheme, Smith
and Nephew and Norton Rose.

In the wholesale market, bulks and back book business APE
volumes of £143 million were 70 per cent of those achieved in
2005. This reflected the selective participation strategy undertaken
by Prudential UK to ensure margins and profitability were maintained
in a period when the market experienced increased competition.

Prudential UK completed two significant back book transactions 
in 2006. In January, it reached agreement with Royal London to
acquire the portfolio of in-payment pension annuities that had
been written primarily under the Royal London brand, but which
also included some annuities written under the Refuge Assurance
brand. The transaction generated premium income of £66 million on
an APE basis. In June, Prudential Assurance Company (PAC) agreed
to reinsure the non-profit immediate pension annuity portfolio of the
Scottish Amicable Insurance Fund (SAIF) to Prudential Retirement

Directors’ report: Operating and financial review

Business unit review: Insurance operations

Income Ltd (PRIL). SAIF is a closed sub-fund established by 
a court-approved Scheme of Arrangement in September 1997, 
in which Prudential shareholders have no economic interest. 
It contains a large proportion of the business originally written 
by the Scottish Amicable Life Assurance Society that was acquired
by PAC in September 1997. The reinsurance premium for this
transaction was £56 million on an APE basis.

In December, Prudential UK reached agreement with Save & Prosper
to acquire its portfolio of in-payment pension annuities. The book
covers approximately 16,900 policies (weighted average age 72)
with assets of around £135 million (£13.5 million APE). During 2007,
the intention is for these annuity policies to transfer to Prudential,
subject to legal and regulatory approvals, at which point Prudential
will take over direct responsibility for the payment of all annuitants.

Total credit life APE sales of £69 million generated NBP of £26 million
in 2006 (£83 million and £35 million respectively in 2005). Credit
life sales reduced in 2006 and will continue to do so in 2007 as
Prudential UK’s credit life contract with Lloyds TSB, which in 2006
contributed APE sales of £63 million and NBP of £20 million, has
not been renewed. Prudential UK will continue to participate in 
the credit life market, pricing on a case-by-case basis.

In 2002, Prudential UK transferred its UK personal lines general
insurance business to Winterthur, forming a strategic alliance with
Churchill to offer Prudential-branded general insurance products
for which Prudential receives a commission payment that has 
been offset against an advance payment made by Winterthur at
completion resulting in a net payment to Prudential of £4 million in
2006. From 2008, under the terms of the contractual arrangement,
the advance payment will have been fully offset, therefore
Prudential UK is expected to receive approximately £30 million 
a year from the commission payments, although this will depend
on the new business volumes and persistency rates.

Prudential UK allocates shareholder capital to support new
business growth across a wide range of products in the UK. 
The weighted average post-tax IRR on the capital allocated 
to new business growth in the UK in 2006 was 15 per cent, 
up by one percentage point from that achieved in 2005. 

The NBP increased nine per cent to £266 million, primarily
reflecting an increase in margin from 27 per cent in 2005 to 
30 per cent in 2006. This reflects an increase in profitability within
the retail business, where the margin increased significantly, driven
principally by individual annuities offset by a change in business
mix following the lower sales of more profitable bulk annuities,
credit life business and DWP rebates.

EEV basis operating profit based on longer-term investment
returns of £686 million, before restructuring costs of £34 million,
were up 61 per cent on 2005. The in-force operating profit of 
£420 million was up 129 per cent on 2005, due to the increase 
in profits arising from the unwind of discount from the in-force
book (reflecting an increase in the risk discount rates together 
with an increased opening embedded value); and because there
were no operating assumption changes required in 2006, in
comparison to 2005 when a charge of £148 million was made 
in respect of persistency.

Other charges of £110 million include £32 million of costs
associated with product and distribution development and
complying with regulatory requirements including Sarbanes-Oxley;
£9 million negative persistency experience variance; £14 million 

for an annual fee paid by the shareholder business to the PAC
with-profits sub-fund for the use of the Prudential and Scottish
Amicable trademarks; £16 million in respect of the tariff
arrangement with SAIF, which is to be renegotiated in 2007; 
£26 million for tax related items and £13 million in relation 
other items.

Prudential continues to manage actively the retention of the 
in-force book. During 2006, Prudential saw surrenders within 
its personal pension and DWP rebate business run ahead 
of assumptions following A-Day resulting in a small negative
experience variance. All other lines of business performed in 
line with assumptions. 

IFRS operating profit before restructuring costs of £31 million
increased 25 per cent to £500 million in 2006. This reflects a 
22 per cent increase in profits attributable to the with-profits
business, which contributed £368 million reflecting the strong
investment performance of the Life-Fund and its impact on
terminal bonuses. In addition, the result benefited from 
a £46 million positive impact of changes in FSA reserving
requirements for protection and unit-linked products.

4. Outlook and forthcoming objectives
While Prudential’s retail APE sales volume growth may fall in 
the short term, as it refocuses its retirement savings products,
Prudential expects the UK financial services environment to remain
favourable, and expects to achieve growth in line with the market
(5 to 10 per cent) over the next five years.

Prudential UK will continue to focus on profitable opportunities
which deliver capital-efficient returns and will seek to maintain 
an aggregate 14 per cent IRR on new business. It will continue 
to pursue profitable opportunities in its chosen product areas 
and distribution channels in 2007.

As previously announced, Prudential UK has targeted £150 million
of cost savings by 2008 through the integration of Egg and other
shareholder cost saving initiatives at a cost of £110 million. Of these
target savings and costs, £35 million and £25 million respectively
were due to be realised by Egg. Following the sale, the revised
target savings for Prudential is £115 million. Prudential UK has,
however, identified further cost saving initiatives which result 
in target cost savings for the UK business being increased to 
£195 million, to be achieved by 2010. The savings when achieved,
net of restructuring costs, will result in a small positive assumption
change on an EEV basis, estimated to be around £60 million. The
cost savings will be achieved through a combination of internal
cost saving, further off-shoring or outsourcing. The work of
approximately 3,000 people in the customer service, customer
operations and information technology areas will be in the core
scope of this review. Prudential will comply with its legal
obligations to consult with unions and employee representatives 
in relation to these proposals. The total cost of achieving the 
£195 million of savings is expected to be up to £165 million and
will depend upon the final detail of the cost reduction programme. 

In connection with the sale of Egg, outline terms of a distribution
agreement have been agreed in principle with Citi through which
Prudential UK will provide life and pension products to Egg’s
customers for a five-year period. Prudential UK sees Egg’s direct
distribution capacity and access to its three million customers as
powerful strategic assets, and this agreement enables it to preserve
these benefits while reducing the risk to its balance sheet. 

Prudential plc Annual Report 2006

33

Directors’ report: Operating and financial review

Business unit review: Insurance operations

Business unit review continued
Insurance operations

United States

1. Market review and summary of strategy
The United States is the largest retirement savings market in 
the world, with 67 per cent, or US$12.9 trillion, of the world’s
retirement assets concentrated in the US at the end of 2005
(Source: Cerulli Associates). As 78 million baby boomers 
(Source: US Census Bureau), born between 1946 and 1964,
approach retirement age, the ageing demographics of the US 
are expected to increase annual retirement distributions to more
than US$1 trillion per year by 2012. The combination of increasing
average life expectancy and decreasing average retirement age 
in the US is leading to an increase in the average time individuals
will spend in retirement. At the same time, the responsibility 
for providing income during retirement continues to shift away
from institutions, such as government and employers, toward
individuals. These changes, coupled with historically low savings
rates in the US, have resulted in an increasing risk that individuals’
finances will be insufficient to cover the cost of living through
retirement. These consumers will have a growing need for
independent financial advice and increasingly seek guarantees and
longevity protections from the financial products they purchase.

Despite favourable demographics, US life insurers face challenges
from both within and outside the industry. The US life insurance
industry remains highly fragmented – the combination of all
annuity companies ranked below the top 20 annuity sellers have
more than twice the market share of the top annuity provider
(Source: LIMRA) and competition for market share is expected to
intensify. In addition to competing against each other, life insurers
are increasingly competing with other financial services providers,
in particular mutual fund companies and banks, for a share of
retirement savings assets in the US. Sales of annuities in the career
agency distribution channel continue to decline to the benefit of
independent agents/broker-dealers due to increasing costs and
regulatory burdens, as well as a growing pool of sophisticated
investors increasingly seeking more independent investment advice.

The US insurance industry faces continued regulatory scrutiny,
particularly with respect to index and variable annuity products.
The National Association of Securities Dealers Inc. (NASD) has
issued guidelines requesting that its member firms provide stricter
supervision of the marketing and sales of index annuities. In the
variable annuity market, regulators continue to focus on product
suitability in an effort to ensure that the products are sold
appropriately to customers. There has also been regulatory
pressure to reduce fees and costs associated with variable

United States

APE sales 
NBP 
NBP margin (% APE) 
NBP margin (% PVNBP)
Total EEV basis operating profit* 
Total IFRS operating profit* 

annuities, which has increased advisor demand for providers 
to manufacture low-cost variable annuity options.

Companies with quality distribution relationships, strong product
manufacturing and below-industry-average cost structures are well
positioned to compete effectively and continue to grow profitably.
Significant convergence in the US financial services industry has
yet to occur. As noted, the market remains fragmented with more
business being consolidated organically among market participants
with significant scale and sophisticated risk management functions.

During 2006 and 2005, the S&P index increased 13.6 per cent and
3.0 per cent, respectively, increasing the attractiveness of products
providing access to equity-based returns. During the same
periods, interest rates trended upward. However, the short end 
of the yield curve rose more dramatically than the long end of the
curve, resulting in a flat to inverted yield curve. This, combined
with low spreads over Treasury bonds, created a difficult
environment for the sale of properly priced fixed annuities.

Jackson National Life Insurance Company (Jackson) provides
retirement income and savings solutions in the mass and 
mass-affluent segments of the US market, primarily to near 
and post-retirees. It offers tools that help people plan for their
retirement, and manufactures products with specialised features
and guarantees to meet customers’ needs. By seeking to add 
value to both the representatives who sell Jackson products, and 
to their customers, Jackson has built a strong position in the US
retirement savings and income market with the fastest growing
variable annuity franchise measured by new sales growth during
the past four years (Source: VARDS) and top-10 sales rankings 
in fixed index annuities and individual traditional deferred fixed
annuities (Source: LIMRA).

Jackson’s primary focus is manufacturing high-margin, capital-efficient
products, such as variable annuities, and marketing these products
to advice-based channels through its relationship-based distribution
model. In developing new product offerings, Jackson leverages 
a low-cost, flexible technology platform to manufacture innovative,
customisable products that can be brought to the market quickly. 
In 2006, 81 per cent of Jackson’s retail sales were from products
and features developed and launched in 2006 and 2005.

Jackson’s product offerings include variable, fixed and fixed index
annuities, as well as life insurance and institutional products. Jackson’s
annuity products are long-term personal retirement products,
which offer tax-deferred accumulation on the funds invested until
proceeds are withdrawn from the policy. Fixed annuities offer

2006
£m

614
259
42%
4.2%
718
408

CER

RER

2005
£m

Percentage
change

2005
£m

Percentage
change

508
208
41%
4.1%
745
358

21%
25%

(4)%
14%

515
211
41%
4.1%
755
362

19%
23%

(5)%
13%

*Based on longer-term investment returns and including broker-dealer and fund management and Curian.

34

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Business unit review: Insurance operations

customers a guarantee of principal and a minimum guaranteed 
rate of return on their deposits. Fixed index annuities also offer
these features, but vary from fixed annuities in that they offer the
potential for additional interest to be credited based upon the
performance of an equity index over a specified period. Variable
annuity products differ from the fixed annuity products in that the
returns to the customer will depend upon the performance of the
underlying fund portfolio. Jackson’s variable annuity products 
offer a range of protection options, such as death, income and
withdrawal benefits, which are priced separately by the company
and can be elected by customers according to their individual
needs. Jackson manages its exposure to equity market movements
through a comprehensive hedging programme. 

Due to the increasing complexity of the retirement savings and
income market and broad array of financial products being brought
to market, professional advice is vital for customers to understand
the choices available and to determine which products are best 
for their particular financial situation. Therefore, Jackson primarily
markets its retail products through advice-based distribution
channels, including independent agents, independent broker-dealer
firms, regional broker-dealers, banks and registered investment
advisors. Beginning in 2005, Jackson also began marketing
products through its captive insurance agency, acquired through
the purchase of Life of Georgia (LOG).

Jackson supports its network of independent agents and advisors
with award-winning marketing support and award-winning
customer service. In 2006, the Service Quality Measurement
Group recognised Jackson with a World Class Customer
Satisfaction Award, and Jackson’s marketing campaigns won
awards for achievement in graphic design, editorial content and
overall communications excellence. Jackson complements its
award-winning marketing and customer service with value-added
services such as the Seminar Systems Unit, which helps advisors
host educational seminars for clients on a variety of financial
planning topics. In addition, Jackson recently launched the
Retirement and Wealth Strategies Group, a unit dedicated to
helping advisors better address their clients’ evolving retirement
planning needs.

By manufacturing and distributing a broad suite of platform-based
products that can be tailored to an individual customer’s needs,
Jackson has positioned itself to compete effectively in all phases 
of the business cycle based upon the quality and value of the
products and services it provides, rather than price alone.

Jackson’s institutional products division markets institutional
products such as traditional Guaranteed Investment Contracts
(GICs), Funding Agreements and Medium Term Note (MTN)
funding agreements. Jackson distributes its institutional products
directly to investors, through investment banks or through funding
agreement brokers. This is a market in which Jackson continues 
to participate on an opportunistic basis.

In early 2003, Jackson entered the registered investment advisor
channel with the launch of Curian Capital. Curian provides
innovative fee-based separately managed accounts and investment
products to advisors through a sophisticated technology platform. 

In 1998, Jackson launched the National Planning Holdings (NPH)
independent broker-dealer network with the formation of National
Planning Corporation. Since its formation, NPH has grown through
acquisitions to comprise four broker-dealer firms: INVEST Financial,
Investment Centers of America, National Planning Corporation 
and SII Investments. By leveraging technology, NPH provides its
advisors with the tools they need to operate their practices more
efficiently. Through its relationship with NPH, Jackson has gained
an important distribution outlet, plus invaluable insight into the
needs of financial advisors and their clients.

Jackson’s focus on current retirees and those approaching
retirement age is not unique among US financial institutions. 
As a result, competition in this segment is expected to continue 
as the baby boomer generation retires and their retirement 
savings assets are moved from pre-retirement accumulation
accounts into post-retirement income accounts. Jackson believes
that its specialised product offerings, advice-based distribution
model, sophisticated risk management function and low cost
structure will offer a significant competitive advantage.

As competition and regulatory challenges intensify, Jackson
expects consolidation within the industry to continue at a
measured pace. Further consolidation will provide an excellent
opportunity for Jackson to leverage its efficient information
technology platform and cost effective business model as an
aggregator of annuity and life portfolios, as demonstrated with
Jackson’s acquisition and integration of LOG in 2005.

2. Current year initiatives
Jackson’s focus on maximising its opportunities in the evolving 
US market is embedded in the development of current and 
future strategic initiatives. These goals include a continued
expansion of Jackson’s share of the US annuities and retail 
asset management markets.

Expansion of Jackson’s share of the US annuities market will be
largely contingent on continued expansion of existing product
offerings, additional growth in new and existing distribution
channels and opportunistic acquisition activity. 

Innovation in product design and speed to market continue to 
be key drivers of Jackson’s competitiveness. In January, Jackson
added a five per cent annual benefit increase option to its popular
lifetime guaranteed minimum withdrawal benefits (GMWBs). 
In February 2006, the company launched two new fixed index
annuity contracts, Elite Choice and Elite Choice Rewards, which
expanded the number of FIA products Jackson offers to five. In
May, Jackson added five new GMWB options that provide contract
holders with a guaranteed return of premium and lifetime income.
Additionally, Jackson expanded its variable annuity fund offering
during the year.

In the near term, Jackson’s product development strategy includes
further enhancement of its variable annuity offerings and the
introduction of new guarantees, including a Guaranteed Minimum
Accumulation Benefit (GMAB). In early 2007, Jackson launched a
simplified retirement annuity that will serve as a low-cost option for
financial advisors who are currently not participating in the variable
annuity market. Additionally, Jackson launched its first set of retail

Prudential plc Annual Report 2006

35

Directors’ report: Operating and financial review

Business unit review: Insurance operations

Business unit review continued
Insurance operations

mutual funds for distribution by existing wholesalers. Jackson’s
new mutual funds are marketed as an additional option for financial
advisors currently selling variable annuity products.

Jackson will continue to build its relationship-based distribution
advantage in the advice-based channels and explore additional
distribution opportunities, including expansion into the wirehouse
channel, as evidenced by the company’s recently announced
distribution agreement with UBS.

Jackson’s organisational flexibility and excellence in execution,
coupled with its product innovation, successful distribution model
and strong service offering, increased Jackson’s share of the US
variable annuity market to 4.6 per cent in 2006 (VARDS), up from
3.6 per cent in 2005. Jackson also increased its share of variable
annuity sales through the independent broker-dealer channel to
10.8 per cent at the end of 2006, up from 9.2 per cent at the end
of 2005.

Jackson continues to seek opportunities to deploy capital through
opportunistic, value-creating acquisitions. Jackson demonstrated
its ability to efficiently consolidate annuity and life portfolios by
meeting or exceeding performance targets during the completion
of its acquisition of LOG. Jackson integrated more than 1.5 million
policies onto its platform within eight months of the acquisition
date. The IRR on the acquisition of LOG exceeded 13 per cent and
the purchase resulted in a gain of US$8.9 million (£4.8 million) as
the net assets acquired exceeded the purchase price paid.

Jackson’s continued expansion in the US retail asset management
market will be led by the efforts of its independent broker-dealer
network, NPH and Curian. NPH was ranked the seventh largest
independent broker-dealer network in the US (source: Investment
News magazine) and generated nearly US$12 billion in gross
product sales and nearly US$500 million in revenues in 2006.
Curian continues to be one of the fastest growing third-party
separately managed account platforms in the US, with assets 
under management of US$2.4 billion at the end of 2006. Curian 
is expected to continue expansion of its product offerings and
further improve efficiencies through planned improvements 
to its core technology system. Curian also continues to expand 
its distribution relationships with key financial institutions, as
evidenced in recently announced agreements with AIG and
Commonwealth Financial Group.

3. Financial results and performance
Jackson has a diversified earnings base derived from spread, fee
and underwriting income. Through strong growth in its variable
annuity business during 2006, Jackson increased the share of
revenue received from fee income and further diversified its
revenue streams. Underwriting revenue from life insurance
provides Jackson with stable cash flows to balance the volatility 
of cash flows from fixed annuities, thereby providing the company
with a more stable earnings base and greater flexibility in how
assets are invested.

Jackson achieved record APE sales of £614 million in 2006,
representing a 21 per cent increase on 2005, driven by strong
growth in sales of variable annuities. On a PVNBP basis, new
business sales were £6.1 billion. Retail APE sales in 2006 of 
£524 million were up 27 per cent. APE sales in the fourth quarter
of 2006 were £147 million, up 43 per cent compared to the fourth
quarter of 2005.

36

Prudential plc Annual Report 2006

APE new business premiums £m

800

600

400

200

0

614

508

2005

2006

Jackson delivered record variable annuity sales in 2006 of 
£3.8 billion, up 48 per cent on last year. This reflects its distinct
competitive advantages of an innovative product offering, an
efficient and flexible technology platform, a relationship-driven
distribution model and award-winning service. Jackson’s sales
result was achieved in a market that grew 18 per cent year-on-year
in 2006.

Entry spreads for fixed annuities continued to be challenging
during 2006, which limited the attractiveness of the market to
Jackson. APE sales of £69 million were down 12 per cent on 
the same period in 2005.

Fixed index annuity sales continued to be affected by the 
uncertain regulatory environment in the US. APE sales of 
£55 million were 10 per cent down on 2005. Jackson’s market
share in 2006 was 3.7 per cent, compared to 3.8 per cent in 
the prior year.

Institutional APE sales of £90 million were down eight per cent from
2005. Jackson participates in this market on an opportunistic basis.

EEV basis NBP of £259 million was 25 per cent above the 
prior year, reflecting both a 21 per cent increase in APE sales 
and an increase in margin from 41 per cent to 42 per cent 
year-on-year. The increase in margin reflects a favourable 
business mix, economic assumption changes, and positive 
effects from the increase in election of high-margin guaranteed
benefit options on variable annuity contracts, offset by more
prudent operating assumptions. 

EEV basis new business profits £m

300

200

208

259

100

0

2005

2006

Directors’ report: Operating and financial review

Business unit review: Insurance operations

The variable annuity new business margin decreased slightly 
from 50 per cent in 2005 to 49 per cent in 2006. The fall in 
margin primarily reflects changes in assumptions for expenses 
and utilisation of lifetime guaranteed minimum withdrawal
benefits, offset by economic assumption changes and a more
favourable mix due to the increased election of guaranteed
minimum withdrawal benefits.

The fixed annuity new business margin fell from 23 per cent to 
16 per cent reflecting changes to expense and cash withdrawal
assumptions partly offset by economic assumption changes.

The new business margin on institutional business improved due
to the larger average duration contracts written during 2006. 

The average IRR on new business was 18 per cent compared to 
15 per cent in 2005.

While product IRRs are generally in line with returns reported for
2005 new business, the aggregate returns are higher due to a larger
proportion of variable annuity sales in 2006 (64 per cent) as compared
to 2005 (52 per cent). For variable annuities, the IRR has increased to
25 per cent in 2006 from 24 per cent last year due to higher interest
rates and therefore a higher separate account return assumption. 

Total EEV basis operating profit for Jackson for 2006 was 
£708 million compared to £731 million in the prior year. In-force
EEV profits of £449 million were 14 per cent below prior year 
profit of £523 million, primarily reflecting the inclusion in 2005 
of an operating assumption change relating to price increases
introduced on two older books of term life business representing
£140 million. This was partially offset by an increase in the unwind
of the in-force business during 2006 as a result of a higher opening
embedded value and a higher risk discount rate as long-term
interest rates increased. On a normalised basis, the EEV basis
operating profit was up by 19 per cent. One-off items affecting 
the spread income variance totalled £46 million.

The growth in IFRS operating profit for total US operations of 
14 per cent from the prior year to £408 million primarily reflects an
increase in fee and spread income over 2005. The improved spread
income primarily reflects higher net average invested assets. Higher
fee income was primarily driven by higher separate account assets
given the growth in variable annuity sales, and an improvement in
the average fees generated from those assets given the increase 
in election of high-margin guaranteed optional benefits. In 2006,
spread income included a number of non-recurring items including
mortgage prepayment fees, make-whole payments and total return
swap income which together represent £33 million of spread,
compared to £44 million in 2005, both net of DAC amortisation. 

At 31 December 2006, Jackson had more than US$74 billion 
(£38 billion) in GAAP assets. Of this total, US$22 billion related 
to separate account assets, an increase of more than US$7 billion
compared to 2005 year end, further diversifying Jackson’s earnings
toward fee-based income. 

NPH had a strong year with pre-tax profits up 51 per cent to 
£6 million. NPH, which is a network of four independent broker-
dealers, increased gross product sales through the network to
US$11.9 billion (£6.5 million) in 2006, an increase of 26 per cent
over the prior year. NPH has also increased the number of
registered advisors in its network to more than 2,600 at year end,
further extending Jackson’s footprint in broker-dealer distribution.

Curian recorded improved results with pre-tax losses of £8 million
in 2006, improving from losses of £10 million in the prior year, 
as it continues to build scale in assets under management. At
31 December 2006, Curian had US$2.4 billion (£1.2 billion) 
of assets under management compared with US$1.7 billion 
(£853 million at CER) at the same point in the prior year.

Jackson continues to maintain a strong capital position through
capital conservation and strong earnings. At 31 December 2006,
Jackson’s capital was well in excess of regulatory requirements
with sufficient available capital to fund future bolt-on acquisitions.
During 2006, Jackson increased the capital remittance to the
Group to US$200 million, with future increases expected with
continued growth. 

4. Outlook and forthcoming objectives
Jackson continues to deliver growth in the attractive US market
and has further enhanced its competitive advantage in the variable
annuity market, offering the product and service solutions that
both customers and advisors desire. With its continued focus 
on product innovation, a proven relationship-based distribution
model, award-winning service and excellence in execution,
Jackson is well positioned to take advantage of the changing
demographics and resulting opportunities in the US market.

Asia

1.The Asian opportunity
Asia remains a very attractive region for growth opportunities due
to its high levels of economic activity translating into higher levels
of personal wealth, greater disposable incomes and a growing
appetite for good quality protection and savings products. Within
this environment, ageing demographics are also beginning to 
drive increased household savings rates and an emerging need 
for retirement solutions.

Asia

APE sales 
NBP 
NBP margin (% APE) 
NBP margin (% PVNBP)
Total EEV basis operating profit* 
Total IFRS operating profit*

2006
£m

956
514
54%
10.0%
829
189

CER

RER

2005
£m

Percentage
change

2005
£m

Percentage
change

734
418
57%
10.3%
585
201

30%
23%

42%
(6)%

731
413
56%
10.2%
576
195

31%
24%

44%
(3)%

*Based on longer-term investment returns and excluding fund management operations, development and Asia regional head office expenses.

Prudential plc Annual Report 2006

37

Directors’ report: Operating and financial review

Business unit review: Insurance operations

Business unit review continued
Insurance operations

Within Asia, each country typically has incumbent life insurers and
asset managers and the majority of market share is concentrated 
in the top five players. For many years, these incumbents have
used predominantly lower quality tied agency distribution and 
life products have tended to be simple, often with some form 
of guarantee that may be based on higher interest rates than the
current prevailing ones. 

The country markets within Asia are extremely diverse and a 
‘one size fits all’ business model does not work. Regional players
must accommodate different stages of economic development,
varying cultures, multiple languages, differing legal and regulatory
regimes and competitors with different objectives and standards.
Joint venture with local companies is also mandated in some
markets and there is a limited pool of attractive partners. Regional
players such as Prudential Corporation Asia have had considerable
success across multiple Asian markets but, to date, this has been
the exception rather than the rule with local players tending to 
stay within their markets and other international players, whilst
successful in one or two markets, have not developed their
businesses across the region. 

Opportunities for foreign players to access the Asia protection 
and savings markets have been increasing steadily and regulators
in the region are becoming more accommodating regarding
product and distribution innovation. These include unit-linked
products, more professional non-agency channels and mandatory
licensing of agents. Most notably, the significant markets of China
and India have greatly opened up within the last few years.

Despite the increasing opportunities in Asia, there are also
challenges to expansion. Experienced staff and agents are very
much in demand, particularly in markets such as China and India
where the rapid growth of the industry has resulted in limited pools
of resources. There is also the potential for mis-selling where there
can often be a difference between the customer’s perception of
product features and the reality which may take several years to
become apparent. These challenges can be exacerbated by a media
that is becoming more consumer focused as deregulation continues.

During 2006, economic activity in the region remained strong 
and equity market performance was robust. We anticipate the
Asian economic outlook will remain strong with domestic 
demand and foreign investment and capital inflow expected 
to increase, resulting in average GDP growth across Asia being
around seven per cent for the next few years.

2. Prudential’s Asian strategy
Since 1994 Prudential has implemented a strategy designed to
build an Asian platform with the breadth and depth to deliver
material shareholder value that is sustainable over the long term.
This strategy has been executed by securing early access to
countries with high potential customer bases, building and
professionalising core tied agency distribution that is
complemented by alternative channels such as bank partnerships,
launching capital efficient consumer orientated products and
supporting the entire structure with a sharp focus on excellent
customer service. 

Underpinning the strategy is an investment in recruiting and
training with the objective of retaining the best people in the
industry. Prudential also continues to leverage the significant
advantages from its well respected UK heritage including a

38

Prudential plc Annual Report 2006

powerful brand, embodied by the Prudence icon, over 150 years
experience as a market leader, and the governance and compliance
infrastructure associated with a leading international business.

Today, Prudential has life operations in 12 countries, including joint
ventures with CITIC in China and ICICI in India. Prudential is a
regional force in the life insurance and fund management business,
and, at 31 December 2006 had 7.2 million customers in Asia and
14,000 staff. Brand recognition is high and Prudential’s customer
centric delivery has been acknowledged through a number of
awards, including second most trusted life insurance and asset
management brand in India. Life insurance new business APE has
grown at a compound annual growth rate (CAGR) of 22 per cent
since 2001 and funds under management, including Prudential’s
market leading retail mutual fund business has grown at a CAGR of
25 per cent over the same period. For the first time this year, Asia
also became a net contributor of cash to the Group, demonstrating
the growing scale of the business.

3. Business priorities 
An ongoing priority for Prudential is to continue building
distribution to drive growth. The agency strategy is tailored 
to each market, with the more developed markets typically 
focused on enhancing agency productivity and the newer 
markets emphasising increased distribution reach through 
growth in agent numbers. In China and India particularly, this
means increasing geographic coverage through entering new 
cities and opening more branches.

2006 was a very successful year for the agency distribution
channel with year-end 2006 agent numbers increasing by 
114,000 in India, 11,000 in Indonesia and 5,000 in China 
compared to 2005. Agency productivity measured by APE 
per average agent also improved strongly during the year with
Prudential’s more developed markets of Singapore, Hong Kong
and Malaysia all showing double-digit improvement over 2005 
of 23 per cent, 30 per cent and 32 per cent, respectively.

Distribution from non-agency channels also grew strongly in 
2006. Strong growth from bank distribution included record 
new business volumes from Standard Chartered Bank (SCB) 
in Hong Kong, an increasing proportion of new business from
ICICI Bank in India and encouraging growth from Maybank and
Singpost in Singapore. In addition, a new direct distribution
initiative, PRUcall, was launched in Thailand during 2006, posting
strong results to date.

Prudential’s product strategy has been a key driver of its success.
From the outset, the focus has been on predominantly regular
premium products designed and targeted to meet customer
needs. In the more emerging markets this is illustrated by the
success of products that focus on providing for children and their
education such as PRUkid in Vietnam. However, in an older and
more developed market such as Korea, retirement-orientated 
unit-linked products such as PRUretire are proving popular.

Prudential has led product innovation in a number of markets 
often working closely with the regulators. As a result, Prudential
has been first to market with unit-linked products in Singapore,
Malaysia, Taiwan, Indonesia, India, the Philippines and Korea. 
Unit-linked products are now a well established part of the overall
portfolio generating 61 per cent of total new business APE in 2006
and, within the regulatory driven investment guidelines in each

Directors’ report: Operating and financial review

Business unit review: Insurance operations

market, Prudential continues to expand the choice of investment
funds available to customers, including third-party funds in
markets where it makes sense. 

During 2006, Prudential launched a new universal life product 
in Malaysia to give customers more choice and in India, ICICI
Prudential launched a ground-breaking new diabetes care product.
Prudential has also made its first move into the takaful market 
by forming a joint venture with Bank Simpanan Nasional (BSN) 
in Malaysia and successfully launching its first linked product 
in November. 

As a result of this strategic focus on regular premium policies,
capital efficient linked products and the high proportion of A&H
riders, new business profit margins as a percentage of weighted
sales tend to be higher in Asia than are seen elsewhere.

The focus on effective distribution and profitable life products 
has proven more difficult to deliver in Japan. Neither tied agency
nor general agency distribution were found to be economically
viable and, whilst a profitable variable annuity product has been
approved by the regulators, it has not been commercially attractive
when compared to some competitor products. The business
remains subscale and we continue to look for profitable growth
opportunities in the market.

Further demonstrating the benefits of scale that Prudential is
beginning to realise in Asia, costs as a proportion of gross written
premiums have been decreasing steadily from 16 per cent in 
2002 to 11 per cent in 2006. However, continuing to increase
efficiencies through greater use of common systems, platforms 
and processes across the region and the Group remains a priority.

Prudential is committed to delivering material shareholder value
from its Asian business and, during 2006, a number of steps were
taken to strengthen the Asia regional management team with 
Barry Stowe becoming the new CEO in November 2006.

Major market overviews 
China
Prudential, with its joint venture partner CITIC, continues to 
be very well placed amongst the foreign players establishing
themselves in this very attractive market. In 2006, CITIC-Prudential
retained its position as the number two foreign player with new
business APE growth of 56 per cent to £39 million and continued
to successfully implement its strategy of geographic expansion
receiving six new city licence awards from the regulators.

New business profit margins of 43 per cent remain attractive but 
as would be expected, the business is currently making IFRS losses
and consuming capital as it invests in new cities. The reduction in
margin from 51 per cent in 2005 is primarily due to product mix
and persistency assumption changes in 2006. 

Hong Kong
The Hong Kong market grew strongly between 2000 and 2005
with a CAGR of 18 per cent and Prudential has consistently
outperformed the market with a CAGR of 22 per cent over 
the same period. One reason for this is Prudential’s successful
multi-channel model while most of the top five players in the
market choose to focus on only one distribution channel. In 2006,
55 per cent of distribution came from agency and 45 per cent 
from bank distribution with SCB. 

During 2006, Hong Kong successfully focused on recruiting and
training agents with average agent numbers and productivity up
seven per cent and 15 per cent, respectively. Another priority 
for the business is to continue leveraging its strong partnership
with SCB, and new business APE from this channel increased by
32 per cent in 2006.

NBP margins on APE increased from 60 per cent to 69 per cent
during 2006 reflecting improving experience. Hong Kong also
generates material IFRS profits and is a net remitter of capital to 
the Group.

As in Singapore and Korea, there are significant opportunities in
the retirement sector in Hong Kong and Prudential is well placed
with a marketing campaign already underway. 

India
Prudential’s strategy of working with top quality joint venture
partners has been very successful in India, where ICICI-Prudential
Life is the clear leader amongst the private sector insurers and, with
its nine per cent market share, is really making headway. This is a
remarkable achievement given it has only been operating for six years.

As reflected by the over 280 new branches opened during the
year and the 165 per cent increase in agent numbers, the strategy
in India has been to build scale rapidly. Bancassurance is also well
established in India and generated 27 per cent of ICICI-Prudential’s
new business in 2006. At 31 December 2006, ICICI-Prudential had
2.6 million policies in force.

Whilst 96 per cent of India’s 2006 new business is made up 
of unit-linked products, margins are lower than in other Asian
markets. This is driven primarily by relatively higher discount 
rates and more aggressive pricing. The margin of 23 per cent 
in 2006 is lower than the 29 per cent reported for 2005 primarily
due to product mix and expense assumption changes. 

Prudential’s ownership of this venture is capped at 26 per cent 
by law and, although there is much speculation that this limit may
be increased to 49 per cent in the future, there is no firm timetable
in place. Prudential will consider an increase in its stake as and
when this becomes a feasible option. Resulting from the fast pace
of expansion, the business currently makes a loss under the IFRS
basis and requires net capital injections.

Indonesia
Indonesia is a very attractive market with a population of 240 million
and an increasingly stable and productive economy. Prudential is
already a well established market leader and during 2006 has
continued to aggressively expand its agency distribution with
numbers up 49 per cent in the year. In addition to continuing to
expand the agency force, Indonesia is expected to begin working
with Citi in 2007 as announced at the time of the Egg sale.

In 1997, Prudential successfully introduced unit-linked products 
in Indonesia, which now account for virtually all new business sold.
The business is profitable under the IFRS basis and remitted
surplus capital to the Group in 2006.

Japan
Prudential’s Japanese life insurance operation remains subscale,
although 2006 saw new business double. A review of opportunities
in Japan is underway.

Prudential plc Annual Report 2006

39

Directors’ report: Operating and financial review

Business unit review: Insurance operations

Business unit review continued
Insurance operations

Korea
Prudential’s Korean life operation has an impressive growth track
record with a CAGR of 82 per cent since its acquisition in 2001 and
is the fastest growing company in the industry. This has resulted
primarily from successful implementation of a multi-channel
distribution and product innovation strategy that has differentiated
Prudential from the market. 

New business APE in 2006 of £218 million was driven principally
by the tied financial consultant channel (49 per cent) and the GA
(broker) channel (38 per cent). Bancassurance volumes are limited
by regulatory constraints which prescribe a maximum 25 per cent
of banks’ sales volume from any one life insurer. This has negatively
impacted bank distribution in Korea as Prudential reached this 
limit early on in the year with all its major bank partners. Direct
distribution accounted for five per cent in 2006 and this reflects the
more competitive environment at present. In 2007 Prudential will
continue building on its advantaged distribution model, including
new bank partnerships with Korea Bank and Shinhan Bank.

Prudential Korea has benefited significantly from its innovative
stance in the retirement space; and has been hugely successful
with its ‘What’s your number’ campaign.

Whilst lower than some other markets, new business profit
margins in Korea remain attractive at 35 per cent and are driven by
the high proportion of unit-linked products at 84 per cent of APE. 

As a result of its rapid growth, investment in building scale and 
the comparatively small size of the acquired in-force book, the
business currently makes a loss under the IFRS basis and receives
capital injections from the Group.

Malaysia
Prudential Malaysia had a challenging year in 2006 in part due 
to regulatory driven changes on illustrations which unsettled the
industry. Against this backdrop Prudential Malaysia was able to
grow by six per cent. Distribution in Malaysia is predominately tied
agency as the current bank distribution regulations limit insurers to
one bank partner. In 2007 the focus in Malaysia will be to continue
expanding the agency force and further broaden the product
range with a universal life product.

For some time Prudential has seen the potential for takaful
products in Malaysia and in 2006 formed a takaful joint venture
with BSN, Prudential BSN Takaful. This launched in November and
has started selling Shariah compliant linked life products through
Prudential Malaysia’s tied agency force.

Malaysia generates significant IFRS profits and makes material
contributions of surplus capital to the Group.

The Philippines
Although it is a top 5 player in the Philippines, Prudential’s
operation is small; during 2007 a major revamp of the agency
channel and product portfolio will begin.

Singapore
Prudential is a leading player in Singapore and, over the five-year
period 2001 to 2005, consistently outgrew the market.

During 2006, Prudential Singapore delivered strong APE growth 
of 23 per cent driven by its strategy of growing and rejuvenating
the agency force against the industry trend and implementing 
a number of agency productivity initiatives, including the

40

Prudential plc Annual Report 2006

operationalisation of a sophisticated sales force automation tool 
to simplify the application process. Third-party distribution through
Maybank and Singpost is also beginning to make meaningful
contributions to new business. 

Prudential Singapore continues to sell a higher proportion of 
unit-linked business than the market supported by the strategy 
of enhancing the fund range.

Given the size, longevity and quality of its in-force book, Singapore
is a major contributor to Prudential Corporation Asia’s IFRS profits
and generates material surplus operating cash which is remitted
back to the Group.

Looking ahead, growth opportunities in Singapore remain
promising, particularly in the retirement space (both accumulation
and drawn down).

Taiwan
Taiwan now has the highest life insurance penetration rate in the
world measured by premiums as a percentage of GDP. To a large
extent, however, this has been driven by competitors launching
low-margin tactical products which capitalise on the current low
interest rate environment. Prudential has deliberately avoided this
tactic and its strategic priority continues to be to position the
business for the long-term with quality, multi-channel distribution
and profitable products.

2006 new business volumes decreased slightly compared to 
2005 with agent numbers reducing by nine per cent reflecting 
the focus on quality as non-performers were terminated. There 
are also good opportunities for bancassurance in Taiwan and
Prudential has five agreements in place with the intention to
expand these further.

Prudential continues to sell a higher proportion of unit-linked
business than the market and for 2006 this was 58 per cent
compared to 39 per cent. NBP margins at 55 per cent, are up from
51 per cent in 2005, at RER, primarily due to product mix changes.

The Taiwan business continues to receive capital support from the
Group to maintain solvency resulting from current negative spread
on the back book acquired in 1999.

During 2006, interest rates did not increase from their current low
levels as expected, although the long-term assumption remains
that these will rise.

Looking ahead, priorities for the Taiwan life business include
driving greater rider attachments and direct marketing with 
A&H products.

Thailand
For many years, Prudential has struggled to make headway with
agency distribution in Thailand; however, during 2006 it launched
a call centre in support of its direct marketing operation. Although
still small, the results to date have been very encouraging
contributing to new business APE growing 81 per cent in 2006. 

Vietnam
In Vietnam, Prudential has retained its market leading position 
but the market continues to be depressed following the initial 
post-liberalisation boom. The longer-term potential remains
excellent and Prudential continues to develop and build its 
agency distribution. 

Directors’ report: Operating and financial review

Business unit review: Insurance operations

4. Financial results and performance
In financial terms, 2006 was another strong year. Prudential
Corporation Asia’s new business APE grew by 30 per cent to 
£956 million. New business profit margins remain robust at 
54 per cent with the net two per cent change from 56 per cent 
in 2005 at RER, principally attributed to higher proportion of new
business in the mix from lower margin geographies. The percentage
of unit-linked products, which are more capital efficient, remained
high at 64 per cent compared to 63 per cent in 2005.

APE new business premiums £m

1,000

800

600

400

200

0

956

734

2005

2006

EEV basis new business profit £m

600

400

418

514

200

0

2005

2006

Long-term EEV operating profits of £829 million are up 42 per cent
over 2005 and are principally driven by new business profits of
£514 million and an 89 per cent increase in in-force profits, from
£167 million in 2005 to £315 million in 2006. This includes the
increase in unwind across all countries, positive operating
assumption changes of £45 million together with positive
experience and other variances of £16 million. 

Operating assumption changes include positive mortality and
persistency assumption changes which are the net result of a
number of small movements in countries across the region. In
addition, there are positive expense assumption changes, primarily
the result of uplifting the Prudential Asset Management (PAM)
profit assumptions across Asia. 

Within experience variances, there is a positive persistency
experience variance which is the net result of a number of small
variances in countries across the region. There is negative expense
experience in China and India, as expected, as these operations
expand rapidly. 

Total EEV shareholders’ funds at 31 December 2006 were 
£2.5 billion, up 28 per cent on 31 December 2005.

IFRS operating profits increased 11 per cent to £189 million,
compared to 2005, excluding 2005 net exceptional items of positive
£30 million. This reflects the steady increase in profits from the
established markets of Singapore, Malaysia and Hong Kong with
total IFRS operating profits of £139 million, and the emergence 
of profits on the IFRS basis from some of the newer operations 
as they build scale. Total shareholders’ funds on the IFRS basis, 
of £1.29 billion, increased by 12 per cent compared to 2005.

IRRs for Asia were in excess of 20 per cent for 2006. In Asia,
Prudential has target IRRs on new business at a country level 
of 10 percentage points over the country risk discount rate. Risk
discount rates vary from five per cent to 18 per cent depending
upon the risks in each country market. These target rates of return
are average rates and the marginal return on capital on a particular
product could be above or below the target. 

As expected, overall Prudential Asia became a net contributor 
of cash to the Group with a net remittance of surplus capital of 
£28 million during 2006.

5. Outlook for 2007
The opportunities for profitable growth in Asia remain compelling
and Prudential is very well placed with an excellent platform.

The focus going forward will be continuing to focus on developing
its existing strengths in terms of growing agency scale and
productivity, improving and expanding partnership distribution 
and continuing product innovation.

There is also the opportunity to deepen and strengthen
relationships with the over nine million customers already on the
books with a disciplined and systematic approach. The retirement
opportunity is clear and Prudential is developing a comprehensive
approach to this in terms of accumulation, drawn down and
associated protection needs. Prudential Asia will be leveraging 
its very successful Korean media campaign ‘What’s your number’
to other markets during 2007.

Prudential has not leveraged its strengths to building scale direct
distribution as yet and this will be a priority in the future.

Prudential will also be re-examining its approach to health 
products as there are significant opportunities to create value 
for shareholders and customer above and beyond what is already
being done.

Prudential remains committed to the target of at least doubling 
its 2005 new business profit by 2009, and expect to generate
increasing levels of cash from the region.

In summary, the outlook for the life insurance business in 2007
remains very positive.

Prudential plc Annual Report 2006

41

Directors’ report: Operating and financial review

Business unit review: Asset management

Business unit review continued
Asset management

Global

The Prudential Group’s asset management businesses are very
successful. Not only do they provide value to the insurance
businesses within the Group, but also are important profit
generators in their own right, with low capital requirements 
and generating significant cash flow for the Group. 

The asset management businesses are well placed to capitalise 
on their leading market positions and strong track records in
investment performance to deliver net flows and profit growth 
as well as strategically diversifying the Group’s investment
propositions in retail financial services (RFS) markets that are
increasingly favouring greater product transparency, greater 
cross-border opportunities and more open-architecture 
investment platforms. Wholesale profit streams are also growing.

The Group’s asset management businesses operate different
models and under different brands tailored to their markets and
strengths, but are increasingly working together by managing
money for each other with clear regional specialism, distributing
each others’ products and sharing knowledge and expertise, 
such as credit research.

Each business and its performance in 2006 is summarised below.

M&G

1. Market review and summary of strategy
M&G is Prudential’s UK and European fund management 
business and has £164 billion of funds under management, 
of which £119 billion relates to Prudential’s long-term business
funds. M&G aims to maximise profitable growth by operating 
in markets where it has a leading position and competitive
advantage, including retail fund management, institutional fixed
income, pooled life and pension funds, property and private
finance. M&G also manages Prudential’s balance sheet for profit. 

M&G is an investment-led business with a demonstrable focus 
on performance delivery and aims to offer attractive products 
in a variety of macro-economic environments. M&G has scale 
in all key asset classes: it is one of the largest active managers 
in the UK stock market, one of the largest bond investors in the 
UK and one of the UK’s largest property investors. 

M&G

Gross investment flows
Net investment flows
Underlying profit before PRF performance-related fees
Total IFRS operating profit* 

*Based on longer-term investment returns.

42

Prudential plc Annual Report 2006

M&G is made up of three distinct and autonomous businesses –
Retail, Wholesale and Prudential Finance – each with its own
strategy for the markets in which it operates.

The UK and European retail asset management industry has grown
strongly during 2006 as rising stock markets have increased the
value of existing funds under management and attracted investors
back into the market. M&G’s retail strategy is to maximise the
leverage of its strong investment performance, multi-channel
distribution and efficient operating platform. 

The asset management sector has continued to benefit from the
increasing shift by retail investors from opaque to transparent
investment products, such as unit trusts, and M&G’s range of
market leading funds has positioned it well to benefit from this
trend. European cross-border distribution has accelerated and the
trend in favour of ‘Open Architecture’ in both the UK and Europe
has continued to open up significant bank and life company
distribution opportunities. Parallel to this, distribution of mutual
funds has become increasingly intermediated and has been
accompanied by the rise of professional buyers who demand
higher levels of service and investment information, areas in which
M&G has considerable expertise. 

Institutional markets are demanding increasingly sophisticated and
tailored products and 2006 saw a rising awareness of asset/liability
matching and a continued shift from balanced to specialist
mandates. These trends, plus the increased role of fixed income
within portfolios, continue to play to the strength and scale of
M&G’s wholesale business. 

M&G’s wholesale strategy is twofold: to add value to its internal
clients through investment performance, liability matching and
investment in innovative and attractive areas of capital markets 
and to utilise the skills developed primarily for internal funds to
build new business streams and diversify revenues. Examples 
of new business streams include leveraged loans, collateralised
debt obligations (CDOs), infrastructure finance and the Episode
global macro hedge fund. Demand has increased for alternative
investments and structured credit expertise, meaning that
managers who offer value-adding skills, such as M&G, are able 
to command attractive margins. With its strong track record and
market leading reputation, M&G remains well placed to continue
to benefit from this trend.

CER

RER

2006
£m

2005
£m

Percentage
change

2005
£m

Percentage
change

13,486
6,101
177
204

7,916
3,862
138
163

70%
58%
28%
25%

7,916
3,862
138
163

70%
58%
28%
25%

Directors’ report: Operating and financial review

Business unit review: Asset management

Prudential Finance was set up to manage Prudential’s balance
sheet for profit. In addition to acting as the internal banker to 
the Prudential Group and its subsidiaries, Prudential Finance’s
strategy is to leverage Prudential’s and M&G’s positioning and
skills for profit. Its activities include bridging transactions, property
financing and securities lending with a focus on deals which have
high profitability and capital velocity but low capital usage.

2. Current year initiatives
M&G maintained its reputation for strong fund performance 
and product innovation during 2006 and continued to expand 
its multi-channel distribution model.

In the retail market, the excellent fund performance of M&G’s 
fund range was recognised by M&G being named Best Equity
Group (Large) and Best Non UK Equity Group (Large) at the 
Lipper Fund Awards 2006. M&G continued to innovate during 
the year by extending its fixed income and property fund ranges
with the launch of two new funds, the M&G Optimal Income Fund
and the M&G European Property Fund. M&G expanded its retail
distribution in 2006 by adding Spain to the European countries 
in which it operates and in the UK significantly expanded its links
with life company platforms. 

In the wholesale marketplace, M&G benefited from increasing
demand from clients for specialist mandates and liability matching,
both of which are core areas of expertise for M&G. Strong fund
performance was maintained with 86 per cent of segregated 
funds beating their benchmark over one year and 90 per cent 
over three years. M&G continued to develop its market leading
positions in structured credit and leveraged loans and also its
position in infrastructure finance. Utilising skills developed for 
the internal funds, M&G has built significant new business 
streams with external third parties over the past five years. In
structured credit, seven new CDOs were launched in 2006 and
M&G was named CDO manager of the year by the International
Securitisation Report. M&G’s infrastructure fund, InfraCapital,
made its first purchase as part of a consortium which made a
successful bid for Associated British Ports plc. 

Following a soft launch in August 2005, M&G rolled out its Episode
global macro hedge fund in February last year, a fund which again
uses investment expertise originally developed for internal funds.
Episode has been a notable success with external clients and by
year end had reached assets under management of US$1.5 billion. 

3. Financial results and performance
M&G delivered significant profit growth during 2006 on the back
of rising market levels, strong net inflows and continued business
diversification. Operating profits, which include performance related
fees (PRF), increased 25 per cent to £204 million. Underlying
profits, excluding PRF, were £177 million, an increase of 28 per cent
compared to the previous year. PRF increased by 11 per cent over
2005, totalling £27 million for 2006. As a result, M&G’s cost
income ratio improved from 66 per cent to 64 per cent in 2006.

IFRS basis operating profit based on longer-term investment
returns £m

250

200

150

163

204

100

50

0

2005

2006

Net investment flows £m

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

6,101

3,862

2005

2006

External FUM £bn

50

40

30

20

10

0

45

36

2005

2006

In addition to adding significant value via the management of
Prudential’s internal funds, M&G remains an important generator
of earnings and cash for the Prudential Group. Since 2002, M&G
has delivered strong profit growth which has seen underlying
profits more than triple. 

Prudential plc Annual Report 2006

43

Directors’ report: Operating and financial review

Business unit review: Asset management

Business unit review continued
Asset management

Outstanding fund performance led to record fund inflows into
M&G’s retail and wholesale businesses during 2006. Gross fund
inflows were £13.5 billion, an increase of 70 per cent on the
previous year. Net fund inflows were their highest ever, increasing
by 58 per cent to £6.1 billion. External funds under management
grew significantly, up 24 per cent to £45 billion, and at this level
represent over a quarter of M&G’s total funds under management. 

In the retail marketplace, demand remained strong for M&G’s high
alpha equity and competitive fixed income and property offerings,
with gross fund inflows increasing by 75 per cent to £6.7 billion
and net fund inflows more than doubling to £3.1 billion. Product
innovation has remained key for opening up new markets for M&G
and 66 per cent of gross mutual fund inflows in 2006 through UK
and European distribution channels were into funds launched or
re-engineered within the past six years. 

Sales were strong across all retail markets. Excellent progress 
was made in the UK and across the European markets of Germany,
Austria, Switzerland, Luxembourg, Italy and Spain. In Germany, the
first European market entered (in 2002), M&G is now the number
three foreign provider and in just four years has risen to number
nine in net sales against all providers in the German marketplace.
In an official FERI ranking of the best selling funds by UK fund
managers across the UK and Europe in 2006, M&G had three
funds represented in the top 20. In South Africa, M&G’s business
was last year ranked number one by net inflows in the market only
five years on from launch.

M&G’s wholesale business also saw substantial growth, with gross
fund inflows increasing by 66 per cent to £6.8 billion and net
inflows rising 19 per cent to £3 billion. M&G’s scale and market
reputation in fixed income continued to position it very favourably
in both traditional areas of the market, such as segregated funds,
and alternative areas such as structured credit. 

4. Outlook and forthcoming objectives

M&G’s priorities for the year ahead are to:

• deliver investment outperformance to its clients; 

• distribute through existing channels and exploit new

opportunities;

• leverage its scale and capabilities to develop innovative 
products for the retail and wholesale marketplaces; and

• deliver attractive returns to Prudential. 

Asia

Net investment flows
Total IFRS operating profit* 

*Based on longer-term investment results.

Asia Fund Management

1. Market review 
The mutual fund market in Asia2 has grown at a CAGR of 22 per cent
from end 2003 to end 2006 with £720 billion of assets under
management at 31 December 2006 with Japan and Korea
accounting for over three quarters of the total FUM. China and
India have been the fastest growing markets over this period with
annual growth rates of 57 per cent and 31 per cent respectively.

Over the past few years, appetite for risk-based products has
gradually been increasing and during 2006, Asian investors have
shown increased interest in equity-focused funds. Regulatory
change has also continued to drive demand for Luxembourg based
offshore products.

2. Prudential’s strategy 
Prudential’s fund management business serves both the life
companies in Asia by managing the life funds and by designing
and managing the funds underlying the investment linked products
and third-party customers through a growing mutual fund business. 

Given that the majority of individuals’ personal financial assets
currently reside in bank deposits in Asia (Source: Citi Asia Pacific
Household Balance Sheets 2005), Prudential continues to grow its
third-party mutual fund business by developing strong customer
propositions to cater to an estimated potential 450 million
customers for mutual fund products in Asia. Prudential’s strategy is
underpinned by building local operating entities with local market
knowledge and expertise and supporting these with strong
regional capabilities.

Given the significance of bank distribution, broadening distribution
reach involves developing strong relationships with regional and
local bank distributors and providing better servicing.

Continued delivery of strong and consistent fund performance 
is essential in maintaining the credibility of the Prudential brand 
in this market. 

Today, Prudential’s fund management business in Asia is the
second largest retail fund management company in terms of 
Asia (ex Japan) sourced retail FUM as of June 2006 (Source: Asia
Asset Management Sept 2006 for survey participants). Including
institutional and insurance assets, Prudential’s fund management
business was ranked in June 2006 as the third largest asset
manager in terms of overall assets sourced in Asia ex Japan,
compared with its fifth ranking in 2005. 

CER

RER

2006
£m

2,532
50

2005
£m

Percentage
change

2005
£m

Percentage
change

1,321
11

92%
355%

1,328
12

91%
317%

2. Asia here refers to the eight countries of China, India, Korea, Japan, Taiwan, Singapore, Malaysia (Private Funds) and Hong Kong (Local retail funds)  Sources: Cerulli
Associates, Monetary Authority of Singapore, Association of Mututal Fund in India, Securities Inv Trust Association, KITCA.

44

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Business unit review: Asset management

3. Progress in 2006
In 2006, Prudential entered three new markets: China, Vietnam
and the United Arab Emirates (UAE). In China, Prudential’s joint
venture with CITIC launched two retail mutual funds during the
year and raised £414 million (Prudential share at £137 million). 
In Vietnam, Prudential launched its first mutual fund and an
offshore fund investing in Vietnam, together raising £163 million.
A licence was obtained for doing business in the UAE, with an
office in Dubai. 

Prudential continued to build on its existing platform in Asia with
specific focus on the markets of India, Korea and Japan. In India,
Prudential’s joint venture with ICICI Bank grew assets under
management by 53 per cent; in Korea, Prudential’s business grew
assets by 33 per cent and in Japan – the region’s largest market –
assets grew by 20 per cent.

PRUPIM Singapore – a joint venture with PRUPIM in the UK – 
was established with its first core fund with a gross asset value 
of US$616 million. This gives the business an entry into the real
estate space which is a fast growing and attractive segment of 
the business.

4. Financial results and performance
Prudential’s fund management business achieved record net
inflows for 2006, with £2.5 billion being almost twice that of 2005.
This reflects the strengths of the Asian Fund Management’s
geographic and product diversification.

Prudential’s total FUM as at 31 December were £29.2 billion 
and included £6.2 billion of assets from the Group, £10.6 billion
from Prudential Corporation Asia’s life funds and £12.3 billion 
from the retail operations. This is an increase of 22 per cent 
from 31 December 2005, though mutual funds through the 
retail operations grew by 33 per cent. 

IFRS profits from fund management operations were £50 million,
up 85 per cent on 2005, excluding 2005 exceptional items. 

5. Outlook for 2007 
The main focus for 2007 will be to continue to pursue profitable
opportunities in all markets but more specifically in the key growth
markets of China and India and the large Japanese and Korean
markets. The fund range will continue to be expanded through
expanding both onshore and offshore funds and developing real
estate and Islamic funds. Distribution will be broadened and
deepened through relationships with channel partners in the
individual countries and regionally.

PPM America

1. Market review and summary of strategy
PPM America (PPMA) manages assets for Prudential’s US, UK and
Asian affiliates. PPMA also provides investment services to other
affiliated and unaffiliated institutional clients including CDOs,
private investment funds, institutional accounts and mutual funds. 

PPMA’s strategy is focused on effectively managing existing
assets, maximising synergies with international asset management
affiliates and leveraging investment management capabilities
across the Prudential Group. 

A summary of PPMA’s year end 2006 assets under management
follows:

PPMA funds under management
US
(US$ billions)

Insurance
Retail
Institutional
CDOs

Total

45.5
0.0
0.2
3.6

49.3

UK 

16.3
2.5
0.0
0.0

18.8

Asia 

0.5
5.0
0.0
0.0

5.5

Total

62.3
7.5
0.2
3.6

73.6

2. Current year initiatives
During 2006, PPMA executed several initiatives to improve
operational effectiveness and scalability, including the
enhancement of fixed income analytical capabilities. Initiatives
designed to maximise synergies within the Group included
leveraging PPMA’s capabilities to manufacture financial products
distributed by affiliates.

3. Financial results and performance
Investment performance was favourable in 2006, particularly
across US affiliate portfolios, the US public equity and fixed
income components of the portfolios managed for UK affiliates 
and CDOs.

IFRS operating profit in 2006 was £12 million versus £20 million 
in 2005. The 2005 results benefited from a £5 million positive 
non-recurring item related to revaluation of a CDO. 

4. Outlook and forthcoming objectives
The 2007 outlook is positive driven by current momentum,
favourable economic and market conditions, and the growth
prospects of internal clients.

Prudential plc Annual Report 2006

45

Non-interest income reduced by 36 per cent to £138 million
following a significant reduction in personal loan insurance income
as Egg reduced its exposure to the unsecured loans business. 
Total new loan sales reduced to 83,000, which is approximately 
50 per cent of the new volumes achieved in 2005. In addition,
payment protection insurance (PPI) penetration rates were far
lower than that experienced in 2005. Other non-interest card
income is lower than 2005, reflecting consumer spend patterns
and continuing regulatory focus on the creditor insurance market,
resulting in reductions in commission revenue earned. 

Egg’s loan book performance reflects the industry-wide increase 
in consumers using individual voluntary arrangements, debt
management companies and in some cases bankruptcy to alleviate
their debt burden. Within the Egg personal loan portfolio, the
number of customers employing debt management companies in
the last quarter increased 18 per cent on the prior quarter. These
arrangements typically result in lower recoveries from customers
than have historically been achieved via Egg’s collection strategies.
The overall deterioration in credit led to the total charge for bad
debts increasing by £143 million to £382 million. 

Restructuring costs of £12 million were incurred during 2006.

Directors’ report: Operating and financial review

Business unit review: Banking

Business unit review continued
Banking

Egg

1. Market review and summary of strategy
The high level of consumer indebtedness has led to a sharp
increase in the number of individuals seeking to restructure their
credit obligations. This has been observed through higher levels 
of personal bankruptcies and individual voluntary arrangements:
the number of personal insolvencies has risen at an annual rate of
over 50 per cent. These factors have given rise to increased bad
debt provisions across the UK banking industry.

In January 2007, Prudential concluded that its current banking
business does not represent the best opportunity for it to drive
profitable growth in the future and it announced the sale of Egg 
to Citi for £575 million, with the transaction expected to complete
later in 2007, subject to regulatory approvals. Citi is the largest
credit card issuer in the world and a group that is well placed to
develop and grow Egg’s franchise. As part of the transaction,
Prudential has agreed in principle outline terms of a five-year
agreement to distribute life and pension products through Egg.
Prudential has also been selected as a strategic provider to Citi 
for the distribution of life insurance products to Citi’s consumer
banking customers in Thailand, Indonesia and the Philippines. 
The transaction will improve Prudential’s capital position and is
expected to increase Prudential’s solvency surplus under FCD 
by an estimated £300 million.

2. Financial results and performance
Egg’s total operating loss in 2006 was £145 million, compared 
with a profit of £44 million in 2005. This result reflects a marked
deterioration in industry-wide consumer behaviour. This has
resulted in a reduction of net borrowing on credit cards as
consumers reduce their spending and borrowing. In addition, 
bad debt experience is considerably worse than expected,
particularly in relation to personal loans.

During 2006, Egg made a number of changes to its lending
approach. On unsecured loans, Egg’s strategy was to tactically
reduce its exposure and it tightened the acceptance criteria
throughout the year. This resulted in a significantly reduced level
of sales, and associated insurance income. Egg also changed its
approach to the management of the credit card book, and it
adopted the standard industry policy of charging variable interest
rates in relation to a customer’s expected risk profile.

Throughout the industry, 2006 saw an increase in the application
of balance transfer fees, therefore reducing the levels of balance
transfer activity.

Egg’s net interest income of £330 million increased six per cent in
2006. Slightly lower customer balances were offset by the effects
of a higher interest rate environment. 

46

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Other corporate information

Other corporate information

Explanation of balance sheet structure

The Group’s capital on an IFRS basis comprises of shareholders’
funds of £5,488 million, subordinated long-term and perpetual
debt of £1,989 million, other core structural borrowings of 
£1,074 million and the unallocated surplus of with-profits funds 
of £13.6 billion.

Subordinated or hybrid debt is debt capital which has some 
equity-like features and which would rank below other senior 
debt in the event of a liquidation. These features allow hybrid 
debt to be treated as capital for FSA regulatory purposes. All 
of the Group’s hybrid debt which qualifies in this way is held at 
the Group level and is therefore taken as capital into the parent
solvency test under the FCD.

The FSA has established a structure for determining how much
hybrid debt can count as capital which is similar to that used for
banks. It categorises capital as Tier 1 (equity and preference
shares), Upper Tier 2 and Lower Tier 2. Up to 15 per cent of 
Tier 1 can be in the form of hybrid debt and called ‘Innovative 
Tier 1’. At 31 December 2006, the Group held £763 million 
of Innovative Tier 1 capital, in the form of perpetual securities,
£250 million of Upper Tier 2 and £1,103 million of Lower Tier 2
capital. Following the implementation of the FCD, it is advantageous
to the Group from a regulatory capital standpoint to raise its long-term
debt in hybrid form and it is the Group’s policy to take advantage
of favourable market conditions as they arise to do so.

The unallocated surplus of the with-profits funds represents 
assets in the life fund which have not yet been allocated either 
to policyholders or shareholders. They are not generally available
to the Group other than as they emerge through the statutory
transfer of the shareholders’ share of the surplus as it emerges
from the fund over time.

Weighted average cost of capital (WACC)

Prudential’s commitment to its shareholders is to maximise the value
of Prudential over time by delivering superior financial returns.

Prudential’s weighted average cost of capital (WACC) is circa 
9.6 per cent, which is based on the net core debt and shares
outstanding at the end of 2006, an equity market premium of 
four per cent and a market beta of 1.4. Prudential’s WACC has
increased since the end of 2005 largely due to an increase in
interest rates and to equity forming a greater proportion of capital.

Financial instruments

The Group is exposed to financial risk through its financial assets,
financial liabilities, and policyholder liabilities. The financial risk
factors affecting the Group include market risk, foreign exchange
risk, credit risk and liquidity risk. Information on the financial risk
management objectives and policies of the Group and the
exposure of the Group to the financial risk factors is given in
Section C on pages 136 to 138. 

Further information on the use of derivatives and hedge
accounting by the Group is also provided in notes D3 and G3 
on pages 155 and 156 and 195 to 197 respectively. 

Shareholders’ borrowings and financial flexibility

Net core structural borrowings at 31 December 2006 were 
£1,493 million compared with £1,611 million at 31 December 2005.
This reflects the net cash outflow of £104 million, exchange conversion
gains of £240 million and other adjustments of £18 million.

After adjusting for holding company cash and short-term
investments of £1,119 million, core structural borrowings of
shareholder-financed operations (excluding Egg) at the end 
of 2006 totalled £2,612 million, compared with £2,739 million 
at the end of 2005. This decrease reflected exchange conversion
gains of £135 million and other adjustments of £8 million.

Core long-term loans at the end of 2006 included £1,626 million 
at fixed rates of interest with maturity dates ranging from 2007 
to perpetuity. Core borrowings of £890 million were denominated
in US dollars, to hedge partially the currency exposure arising from
the Group’s investment in Jackson.

Prudential has in place an unlimited global commercial paper
programme. At 31 December 2006, commercial paper of 
£198 million, US$3,449 million and ¤85 million has been issued
under this programme. Prudential also has in place a £5,000 million
medium-term note (MTN) programme. At 31 December 2006,
subordinated debt outstanding under this programme was 
£435 million and ¤520 million, and senior debt outstanding was
US$18 million and £5 million. In addition, the holding company 
has access to £1,600 million committed revolving credit facilities,
provided by 16 major international banks and a £500 million
committed securities lending liquidity facility. These facilities 
have not been drawn on during the year. The commercial paper
programme, the MTN programme, the committed revolving credit
facilities and the committed securities lending liquidity facility are
available for general corporate purposes and to support the
liquidity needs of the parent company.

The Group’s insurance and asset management operations are
funded centrally. Egg, as a separate bank, is responsible for its own
financing. The Group’s core debt is managed to be within a target
level consistent with its current debt ratings. At 31 December 2006,
the gearing ratio (debt, net of cash and short-term investments, as a
proportion of EEV shareholders’ funds plus debt) was 11.2 per cent
compared with 13.5 per cent at 31 December 2005.

Prudential plc enjoys strong debt ratings from both Standard &
Poor’s and Moody’s. Prudential long-term senior debt is rated A+
(stable outlook), A2 (stable outlook) and AA- from Standard &
Poor’s, Moody’s and Fitch respectively, while short-term ratings 
are A1, P-1 and F1+.

Based on EEV basis operating profit from continuing operations
and interest payable on core structural borrowings (excluding Egg),
interest cover was 12.2 times in 2006 compared with 10.8 times 
in 2005.

Prudential plc Annual Report 2006

47

Directors’ report: Operating and financial review

Other corporate information

Other corporate information continued

Treasury policy

Regulatory capital requirements

The Group operates a central treasury function, which has overall
responsibility for managing its capital funding programme as well
as its central cash and liquidity positions.

The aim of Prudential’s capital funding programme, which includes
the £5,000 million MTN programme together with the unlimited
commercial paper programme, is to maintain a strong and flexible
funding capacity.

Prudential UK and Prudential Corporation Asia use derivatives 
to reduce equity risk, interest rate and currency exposures, 
and to facilitate efficient investment management. In the US,
Jackson uses derivatives to reduce interest rate risk, to facilitate
efficient portfolio management and to match liabilities under 
fixed index policies.

It is Prudential’s policy that all free-standing derivatives are used 
to hedge exposures or facilitate efficient portfolio management.

Amounts at risk are covered by cash or by corresponding assets.

Due to the geographical diversity of Prudential’s businesses, 
it is subject to the risk of exchange rate fluctuations. Prudential’s
international operations in the US and Asia, which represent a
significant proportion of operating profit and shareholders’ funds,
generally write policies and invest in assets denominated in local
currency. Although this practice limits the effect of exchange rate
fluctuations on local operating results, it can lead to significant
fluctuations in Prudential’s consolidated financial statements upon
conversion of results into pounds sterling. The currency exposure
relating to the conversion of reported earnings is not separately
managed, as it is not in the economic interests of the Group to do so.
The impact of gains or losses on currency conversions is recorded
as a component of shareholders’ funds within the statement of
recognised income and expense. The impact of exchange rate
fluctuations in 2006 is discussed elsewhere in this OFR.

Unallocated surplus of with-profits

During 2006, the unallocated surplus, which represents the excess
of assets over policyholder liabilities for the Group’s with-profits
funds on a statutory basis, grew from £11.3 billion at 1 January 
to £13.6 billion at 31 December. This reflects an increase in the
cumulative retained earnings arising on with-profits business that
have yet to be allocated to policyholders or shareholders. The
change in 2006 predominantly reflects the positive investment
return earned by the PAC with-profits fund as a result of
investment gains in the UK equity market.

The FCD, which affects groups with significant cross-sector activities
in insurance and banking/investment services, came into force for
Prudential from 1 January 2005. Prior to this, since 1 January 2001
Prudential was required to meet the solvency requirements of the
Insurance Groups Directive (IGD), as implemented by the FSA.
The FSA has implemented the FCD by applying the sectoral rules
of the largest sector, hence a group such as Prudential is classified
as an insurance conglomerate and is required to focus on the
capital adequacy requirements of the IGD, the Consolidated 
Life Directive and the Insurance Company Accounts Directive.

The FCD requires a continuous parent company solvency test
which requires the aggregating of surplus capital held in the
regulated subsidiaries, from which Group borrowings are
deducted, other than those subordinated debt issues which 
qualify as capital. No credit for the benefit of diversification is
allowed for under this approach. The test is passed when this
aggregate number is positive, and a negative result at any point 
in time is a notifiable breach of UK regulatory requirements. 

Due to the geographically diverse nature of Prudential’s
operations, the application of these requirements to Prudential 
is complex. In particular, for many of our Asian operations, the
assets, liabilities and capital requirements have to be recalculated
based on FSA regulations as if the companies were directly 
subject to FSA regulation.

The FCD position will be submitted to the FSA by 30 April 2007
but is currently estimated to be around £1.0 billion. A further gain
of £0.3 billion is expected to arise in 2007 from the sale of Egg.
The sale of Egg implies that Prudential may again be designated 
an ‘insurance group’ rather than its current treatment as a financial
conglomerate, and thus will be required to meet the requirements
of the IGD. This should not have a significant impact on the 
Group, as the FSA’s prudential requirements pertaining to
insurance groups are very similar to those applying to insurance
conglomerates, in particular because the FSA has decided to 
make the continuous parent solvency test mandatory from 
31 December 2006 for all insurance groups.

The European Commission is continuing to develop a new
prudential framework for insurance companies, ‘the Solvency II
project’ that will update the existing life, non-life and insurance
groups directives. The main aim of this framework is to ensure 
the financial stability of the insurance industry and protect
policyholders through establishing solvency requirements 
better matched to the true risks of the business. Like Basel 2, 
the new approach is expected to be based on the concept of 
three pillars – minimum capital requirements, supervisory 
review of firms’ assessments of risk and enhanced disclosure
requirements. However, the scope is wider than Basel 2 and 
will cover valuations, the treatment of insurance groups, the
definition of capital and the overall level of capital requirements. 

48

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Other corporate information

A key aspect of Solvency II is the focus on risks and, for example,
capital requirements will be calibrated to a one year Value at 
Risk with a 99.5 per cent confidence level. Companies will be
encouraged to improve their risk management processes and 
will be allowed to make use of internal economic capital models 
to enable a better understanding of risks. The emphasis on
transparency and comparability would ensure a level playing field
but not delivering this remains one of the key risks for the project. 

Prudential is actively engaged in policy discussions mainly through
its participation in the Chief Risk Officer (CRO) Forum of major
European insurance firms. Prudential has been emphasising the
importance of level playing fields, in particular in connection with
the treatment of operations outside the EU. 

The Commission intends to adopt proposals for a framework
directive in mid-2007 which will contain high-level principles.
These principles will be supplemented by implementing measures
that will be adopted by the Commission and EU member states.
Solvency II is then intended to be implemented around 2010. 
It is important that the EU policy makers keep up the progress 
to enable implementation by the suggested date. 

During 2006, the Committee of European Insurance and
Occupational Pensions Supervisors (CEIOPS) invited EU insurance
industry to participate in the second quantitative impact study,
which provided useful input for supervisors and industry alike. The
EU insurance industry will be participating in another quantitative
impact study during the first half of 2007 with a view to provide
quantitative input into the calibration of the capital requirements.
Participation in these exercises involves a substantive commitment
and is expected to yield benefits by providing evidence leading to
a truly risk-based capital requirement.

Financial strength of insurance operations

United Kingdom
The PAC’s long-term fund remains very strong. On a realistic
valuation basis, with liabilities recorded on a market consistent
basis, the free assets are valued at approximately £8.7 billion at
31 December 2006, before a deduction for the risk capital margin.
The fund is rated AA+ by Standard & Poor’s, Aa1 by Moody’s and
AA+ by Fitch Ratings.

The with-profits sub-fund delivered a pre-tax return of 12.4 per cent
in 2006, and over the last five years the fund has achieved a total
return of 63.8 per cent against 41.1 per cent for the FTSE 100 total
return and 50.2 per cent for the FTSE All-Share (Total Return)
index (figures are to 31 December 2006, before tax and charges).
Much of this excellent investment performance was achieved
through the active asset allocation of the fund. As part of its asset
allocation process, Prudential UK constantly evaluates prospects
for different markets and asset classes. During the year, Prudential
UK decreased its exposure to equities while increasing its
exposure to corporate bonds and alternative assets, reflecting
Prudential UK’s view that increased diversification in the assets 
of the with-profits sub-fund was appropriate.

The table below shows the change in the investment mix 
of Prudential UK’s main with-profits fund:

UK equities
International equities
Property
Bonds
Cash and other assets classes

2006
%

36
17
15
25
7

2005
%

40
19
15
21
5

2004
%

33
15
18
29
5

Total

100

100

100

United States
The capital adequacy position of Jackson remains strong, having
improved the capital ratio from 9.2 per cent in 2005 to 9.8 per cent
in 2006. Jackson’s statutory capital, surplus and asset valuation
reserve position improved year-on-year by US$193 million, after
deducting the US$200 million of capital remitted to the parent
company. Jackson’s financial strength is rated AA by Standard &
Poor’s and A1 by Moody’s.

Jackson’s invested asset mix on a US regulatory basis (excludes
policy loans and reverse repo leverage) is as follows:

Bonds:
Investment Grade Public 
Investment Grade Private 
Non-Investment Grade Public 
Non-Investment Grade Private 
Commercial mortgages 
Private equities and real estate 
Equities, cash and other assets 

2006
%

2005
% 

2004
%

60
18
4
1
12
3
2

58
19
5
2
11
3
2

60
19
4
2
11
3
1

Total

100

100

100

Asia
Prudential Corporation Asia maintains solvency margins in each 
of its operations so that these are at or above the local regulatory
requirements. Across the region less than 40 per cent of non-
linked funds are invested in equities. Both Singapore and Malaysia
have discrete life funds, and have strong free asset ratios. The
Hong Kong life operation is a branch of Prudential Assurance
Company Limited and its solvency is covered by that business.
Taiwan has Risk Based Capital regulatory solvency margins and
Prudential ensures sufficient capital is retained in the business 
to cover these requirements.

Redress of mortgage endowment products

PAC’s main long-term business with-profits fund paid
compensation of £11 million in 2006 in respect of mortgage
endowment product mis-selling claims and held a provision 
of £60 million at 31 December 2006 to cover further claims. 
These compensation payments and provisions have had no 
impact on policyholders’ asset shares. As a result, policyholders’
bonuses and the shareholders’ share of these bonuses are
unaffected, resulting in no impact on the Group’s profit before tax.

Prudential plc Annual Report 2006

49

Directors’ report: Operating and financial review

Other corporate information

Other corporate information continued

A provision of £5 million was held at 31 December 2006 by
shareholders’ funds to cover potential compensation in respect 
of mis-selling claims for Scottish Amicable mortgage endowment
products sold since the acquisition of Scottish Amicable in 1997. In
addition, a provision of £45 million was held at 31 December 2006
for the closed Scottish Amicable Insurance Fund (SAIF) in respect
of mortgage endowment products sold prior to acquisition. This
provision has no impact on shareholders. No further Scottish
Amicable mortgage endowment products were sold after April 2001.

In May 2006, the Group introduced a deadline for both Prudential
and Scottish Amicable mortgage endowment complaints. Impacted
customers have three years to lodge a mis-selling complaint in line
with the time limit prescribed by the FSA and the ABI.

Inherited estate of Prudential Assurance

The assets of the main with-profits fund within the long-term
insurance fund of PAC comprise the amounts that it expects to 
pay out to meet its obligations to existing policyholders and an
additional amount used as working capital. The amount payable
over time to policyholders from the with-profits fund is equal to
the policyholders’ accumulated asset shares plus any additional
payments that may be required by way of smoothing or to meet
guarantees. The balance of the assets of the with-profits fund is
called the ‘inherited estate’ and has accumulated over many years
from various sources.

The inherited estate represents the major part of the working
capital of PAC’s long-term insurance fund. This enables PAC to
support with-profits business by providing the benefits associated
with smoothing and guarantees, by providing investment flexibility
for the fund’s assets, by meeting the regulatory capital
requirements that demonstrate solvency and by absorbing the
costs of significant events or fundamental changes in its long-term
business without affecting the bonus and investment policies. The
size of the inherited estate fluctuates from year to year depending
on the investment return and the extent to which it has been
required to meet smoothing costs, guarantees and other events.

PAC believes that it would be beneficial if there were greater
clarity as to the status of the Inherited Estate. As a result, PAC 
has announced that it has begun a process to determine whether 
it can achieve that clarity through a reattribution of the inherited
estate. As part of this process, a Policyholder Advocate has been
nominated to represent policyholders’ interests. This nomination
does not mean that a reattribution will occur. 

Given the size of the Group’s with-profits business any proposal is
likely to be time consuming and complex to implement and is likely
to involve a payment to policyholders from shareholders’ funds. 
If a reattribution is completed the inherited estate will continue 
to provide working capital for the long-term insurance fund.

Defined benefit pension schemes

The Group operates four defined benefit schemes, three in
Prudential UK, of which the principal scheme is the Prudential Staff
Pension Scheme (PSPS), and a small scheme in Taiwan. The level

50

Prudential plc Annual Report 2006

of surplus or deficit of assets over liabilities for defined benefit
schemes is currently measured in three ways: the actuarial
valuation, FRS 17 (for subsidiary accounting in the UK) and 
IAS 19 for the Group financial statements. FRS 17 and IAS 19 
are very similar. As at 31 December 2006, the shareholders’ share
of the £65 million surplus for PSPS and the deficits of the other
schemes amounted to an £8 million deficit net of related tax relief. 

Defined benefit schemes in Prudential UK are generally required
to be subject to full actuarial valuation every three years to assess
the appropriate level of funding for schemes having regard to 
their commitments. These valuations include assessments of the
likely rate of return on the assets held within the separate trustee
administered funds. PSPS was last actuarially valued as at 5 April
2005 and this valuation demonstrated the Scheme to be 94 per cent
funded, with a shortfall of actuarially determined assets to liabilities
of six per cent, representing a deficit of £243 million.

The finalisation of the valuation as at 5 April 2005 was
accompanied by changes to the basis of funding for the Scheme.
For 2006 and future years, deficit funding amounts designed to
eliminate the actuarial deficit over a 10-year period have been 
and are being made. Total contributions to the Scheme for 
deficit funding and employer’s contributions for ongoing 
service for current employees are expected to be of the order 
of £70-75 million per annum over a 10-year period. However, 
in 2006, total contributions, including amounts in arrears for 
the scheme year to 5 April 2006, were £137 million. 

Under IAS 19 the basis of valuation differs markedly from the 
full triennial valuation basis. In particular, it requires assets of the
Scheme to be valued at their market value at the year end, while
pension liabilities are required to be discounted at a rate consistent
with the current rate of return on a high quality corporate bond. 
As a result, the difference between IAS 19 basis assets and
liabilities can be volatile. For those schemes such as PSPS, which
hold a substantial proportion of their assets in equity investments,
the volatility can be particularly significant. For 2006, a £28 million
pre-tax shareholder charge to operating results based on longer-
term returns arises. In addition, outside the operating result, but
included in total profits is a pre-tax shareholder credit of £167 for
net actuarial gains. These gains primarily represent the difference
between actual and expected investment returns for the schemes
and the reduction in liabilities caused by an increase in the
discount rate caused by increases in corporate bond returns.

In 2006, the PSPS asset allocation was altered away from equity
investments such that at 31 December 2006 the market value of
equities for the Group’s defined benefit schemes represented
31 per cent (2005: 52 per cent) of the total asset value, whilst the
bond portfolio accounted for 43 per cent (2005: 34 per cent).

Surpluses and deficits on the Group’s defined benefit schemes are
apportioned to the PAC life fund and shareholders’ funds based on
estimates of employees’ service between them. At 31 December
2005, the deficit on the PSPS Scheme was apportioned in the ratio
70/30 between the life fund and shareholder-backed operations.
This ratio was determined following extensive analysis of the
source of the cumulative funding for the scheme to that date. 
This basis has been applied for 2006 to the assets and liability

Directors’ report: Operating and financial review

Other corporate information

movements relating to the start position and also to the deficit
funding paid in the year. However, the IAS 19 service cost for the
year and employer contributions for ongoing service of current
employees have been apportioned in the ratio relevant to current
activity. At 31 December 2006, the total share of the surplus on
PSPS and the deficit on the much smaller Scottish Amicable
scheme attributable to the PAC life fund amounted to a net 
surplus of £66 million net of related tax relief.

Products and drivers of insurance operations’ profits

United Kingdom
In common with other UK long-term insurance companies,
Prudential UK’s products are structured as either with-profits 
(or participating) products, or non-participating products including
annuities in payment and unit-linked products. Depending upon
the structure, the level of shareholders’ interest in the value of
policies and the related profit or loss varies.

With-profits policies are supported by a with-profits sub-fund and
can be single premium (for example, Prudence Bond) or regular
premium (for example, certain corporate pension products).

Prudential’s UK primary with-profits sub-fund is part of PAC’s 
long-term fund. The return to shareholders on virtually all 
with-profits products is in the form of a statutory transfer to 
PAC shareholders’ funds which is analogous to a dividend from
PAC’s long-term fund and is dependent upon the bonuses 
credited or declared on policies in that year. There are two types 
of bonuses ‘annual’ and ‘final’. Annual bonuses are declared once
a year, and once credited, are guaranteed in accordance with the
terms of the particular product and are determined as a prudent
proportion of the long-term expected future investment return 
on the underlying assets. ‘Final’ bonuses are only guaranteed until
the next bonus declaration and are primarily determined on the
actual smoothed investment return achieved over the life of the
policy. Prudential’s UK with-profits policyholders currently receive
90 per cent of the distribution from the main with-profits sub-fund
as bonus additions to their policies and shareholders receive 
10 per cent as a statutory transfer. 

The defined charge participating sub-fund (DCPSF) forms part 
of the PAC long-term fund and comprises the accumulated
investment content of premiums paid in respect of the defined
charge participating with-profits business issued in France, and 
the defined charge participating with-profits business reassured
into PAC from Prudential International Assurance plc and Canada
Life (Europe) Assurance Ltd. All profits in this fund accrue to
policyholders in the DCPSF.

The profits from almost all of Prudential’s new non-participating
business accrue solely to shareholders. Such business is written 
in the non-profit sub-fund within PAC’s long-term fund, or in
various shareholder-owned direct or indirect subsidiaries, the most
significant of which is Prudential Retirement Income Limited (PRIL),
which also writes all new immediate annuities arising from vesting
deferred annuity policies in the with-profits sub-fund of PAC.

There is a substantial volume of in-force non-participating business
in PAC’s with-profits sub-fund and that fund’s wholly-owned

subsidiary Prudential Annuities Limited (PAL) which is closed 
to new business; profits from this business accrue to the 
with-profits sub-fund.

United States
Jackson’s principal retail savings products are sold as single
premium fixed, variable or fixed index deferred annuities.

Interest-sensitive fixed annuities are products which allow for 
tax-deferred accumulation of funds, with flexible payout options.
They are used for asset accumulation in retirement planning and
for providing income in retirement. The contractholder pays
Jackson a premium, which is credited to the contractholder’s
account. Periodically, interest is credited to the contractholder’s
account and administrative charges are deducted, as appropriate.
Jackson may reset the interest rate on each contract anniversary,
subject to a guaranteed minimum, in line with state regulations.
When the annuity matures, Jackson either pays the contractholder
the amount in the contractholder account or begins making
payments to the contractholder in the form of an immediate
annuity product. This latter product is similar to a UK annuity in
payment. Fixed annuity policies are subject to early surrender
charges for the first six to nine years of the contract. In addition,
the contract may be subject to a market value adjustment at the
time of early surrender. During the surrender charge period, the
contractholder may cancel the contract for the surrender value.
Jackson’s profits on fixed annuities arise primarily from the spread
between the return it earns on investments and the interest
credited to the contractholder’s account (net of any surrender
charges or market value adjustment) less expenses.

Fixed index annuities (formerly referred to as equity-indexed
annuities) are deferred annuities that allow for tax-deferred
accumulation of funds, with flexible payout options. They are 
used for asset accumulation in retirement planning and for
providing income in retirement. The contractholder pays Jackson 
a premium, which is credited to the contractholder’s account.
Periodically, interest is credited to the contractholder’s account 
and administrative charges are deducted, as appropriate. Jackson
guarantees an annual minimum interest rate, although actual
interest credited may be higher and is linked to an equity index
over its indexed option period. Jackson’s profit arises from the
investment income earned and the fees charged on the contract,
less the expenses incurred, which include the costs of the
guarantees, and the interest credited to the contract. Fixed index
annuities are subject to early surrender charges for the first five to
12 years of the contract. During the surrender charge period, the
contractholder may cancel the contract for the surrender value.

Variable annuities are tax-advantaged deferred annuities where the
rate of return depends upon the performance of the underlying
portfolio, similar in principle to UK unit-linked products. They 
are also used for asset accumulation in retirement planning and 
to provide income in retirement. The contractholder’s premiums
are held apart from Jackson’s general account assets, in a 
separate account, which is analogous to a unit-linked fund. 
The contractholder can allocate the premiums between a variety 
of variable sub-accounts with a choice of fund managers and/or
guaranteed fixed-rate options. The value of the portion of the
separate account allocated to variable sub-accounts fluctuates with

Prudential plc Annual Report 2006

51

Directors’ report: Operating and financial review

Other corporate information

Other corporate information continued

the underlying investments. Variable annuity policies are subject 
to early surrender charges for the first three to six years of the
contract. During the surrender charge period, the contractholder
may cancel the contract for the surrender value. Jackson offers 
one variable annuity that has no early surrender charges.

Jackson offers a choice of guaranteed benefit options within its
variable annuity product portfolio which customers can elect and
pay for. These include the guaranteed minimum death benefit
(GMDB), which guarantees on death the contractholder receives 
a minimum value regardless of past market performance. These
guaranteed death benefits might be expressed as the return of
original premium, the highest past anniversary value of the
contract, or as the original premium accumulated at a fixed rate 
of interest. In addition, there are two other types of guarantee,
guaranteed minimum withdrawal benefits (GMWB) and
guaranteed minimum income benefits (GMIB). GMWBs provide 
a guaranteed return of the principal invested by allowing for
periodic withdrawals which are limited to a maximum percentage
of the initial premium. One version of the GMWBs provides for 
a minimum annual withdrawal amount that is guaranteed for the
contractholder’s life without annuitisation. GMIBs provide for 
a minimum level of benefits upon annuitisation regardless of the
value of the investments underlying the contract at the time of
annuitisation. The GMIB is reinsured.

As the investment return on the separate account assets is
attributed directly to the contractholders, Jackson’s profit arises
from the fees charged on the contracts, less the expenses
incurred, which include the costs of guarantees.

Jackson also sells several types of life insurance including term life,
universal life, survivorship universal life, and variable universal life.
Term life provides protection for a defined period of time and a
benefit that is payable to a designated beneficiary upon death 
of the insured. Universal life provides permanent individual life
insurance for the life of the insured and includes a savings
element. Survivorship universal life is a form of permanent life
insurance that insures two people and pays the policy benefits
after the death of the last surviving insured. Variable universal life
is a life insurance policy that combines death benefit protection
and the important tax advantages of life insurance with the long-
term growth potential of professionally managed investments.

Asia
The life insurance products offered by Prudential Corporation Asia
include a range of with-profits (participating) and non-participating
term, whole life and endowment and unit-linked policies.
Prudential also offers health, disablement, critical illness and
accident cover to supplement its core life products.

Prudential’s business in Asia is focused on regular premium
products that provide both savings and protection benefits. 

In 2006, the new business profit mix was 60 per cent unit-linked,
18 per cent non-linked and 22 per cent A&H products.

Unit-linked products combine savings with protection and the cash
value of the policy depends on the value of the underlying unitised
funds. Participating products provide savings with protection

52

Prudential plc Annual Report 2006

where the basic sum assured can be enhanced by a profit share 
(or bonus) from the underlying fund as determined at the
discretion of the insurer. Non-participating products offer savings
with protection where the benefits are guaranteed or determined
by a set of defined market related parameters. A&H products
provide mortality or morbidity benefits and include health,
disablement, critical illness and accident covers. A&H products 
are commonly offered as supplements to main life policies but 
can also be sold separately.

The profits from participating policies are shared between the
policyholder and insurer (typically in a 90:10 ratio) in the same way
as with-profits business in the UK. Under unit-linked products the
profits that arise from managing the policy, its investments and the
insurance risk accrue entirely to shareholders, with investment
gains accruing to the policyholder within the underlying unitised
fund. The profits from A&H and non-participating products consist
of any surplus remaining after paying policy benefits. 

Unit-linked products tend to have higher profits on the EEV basis
of reporting than traditional non-linked products as expenses and
charges are better matched and solvency capital requirements 
are lower. At the end of 2006, Prudential Corporation Asia 
offered unit-linked products in 10 of the 12 countries in Asia 
in which it operates.

In addition to the life products described above, Prudential 
offers mutual fund investment products in India, Taiwan, Japan,
Singapore, Malaysia, Hong Kong, Korea, Vietnam and China,
allowing customers to participate in debt, equity and money
market investments. It is also licensed in UAE. Prudential
Corporation Asia earns a fee based on assets under management.

Description of EEV basis reporting

Prudential’s results are prepared on two bases of accounting, 
the supplementary EEV basis and the IFRS basis for the financial
statements. Over the life of any given product, the total profit
recognised will be the same under either the IFRS or the EEV basis.

However, the two methods recognise the emergence of that profit
differently, with profits emerging earlier under the EEV basis than
under IFRS. This section explains how EEV differs from IFRS and
why it is used.

In broad terms, IFRS profits for long-term business reflect the
aggregate of statutory transfers from with-profits funds and profit
on a traditional accounting basis for other long-term business. The
IFRS result, however, does not reflect the long-term benefits that
arise in the future from current management initiatives and capital
expenditure in the year under review, as it focuses instead on the
amounts accruing to shareholders in the current year only from
business already in force.

The products sold by the life insurance industry are by their nature
long-term, as it commits to service the products for many years
into the future. The profit on these insurance sales is generated
over a significant number of years and IFRS basis profits do not, 
in Prudential’s opinion, properly reflect the inherent value of 
these future profit streams.

Directors’ report: Operating and financial review

Other corporate information

From 1997, Prudential and other major UK quoted financial groups
adopted the achieved profits basis, a form of embedded value
reporting, as a supplementary accounting measure in order to give
a better reflection of the value attaching to the long-term insurance
business and the current performance. 

changes in economic assumptions, the time value of the cost 
of options and guarantees and other short-term volatilities 
caused through market movements; other items (for example,
profit from other Group operations, tax, and the effect of 
exchange movements); and dividends.

In May 2004, the CFO Forum, representing the Chief Financial
Officers of 19 European insurers, published the European Embedded
Value Principles (Principles) which are designed to improve the
transparency and consistency of embedded value reporting. 

Member companies, of which Prudential is one, agreed to 
adopt the Principles for supplementary reporting no later than 
the financial year end commencing 1 January 2005. Prudential 
fully adopted the Principles for the first time in respect of full-year
2005 results.

For Prudential, EEV reporting represents an evolution from
achieved profits reporting and it welcomes the improved clarity and
consistency of information that it provides to investors although
there is still some way to go before achieving full consistency.

Compared to achieved profits, the principal differences are 
in respect of three areas:

• inclusion of an explicit allowance for the impact of options and

guarantees. This typically requires stochastic calculations, under
which a large number of simulations are performed that provide
a representation of the future behaviour of financial markets;

• more active allowance for the combined impact of risk profile
and encumbered capital in the selection of discount rates. 
This ensures that the risks to the emergence of shareholder 
cash flows are properly accounted for; and

• enhanced disclosure that enables informed investors to
understand better the key risks within the business and 
the basis of preparation of the results.

The EEV basis not only provides a good indicator of the value
being added by management in a given accounting period but it
also demonstrates whether shareholder capital is being deployed
to best effect. Indeed, insurance companies in many countries 
use comparable bases of accounting for management purposes.

The EEV basis is a value based method of reporting in that it
reflects the change in value of the business over the accounting
period. This value is called the shareholders’ funds on the EEV
basis which, at a given point in time, is the value of future cash
flows expected to arise from the current book of long-term
insurance business plus the net worth of the Company. In
determining these expected cash earnings, Prudential makes 
full allowance for the risks attached to their emergence and the
associated cost of capital and takes into account recent experience
in assessing likely future persistency, mortality and expenses. 

The value added from new business (being the present value 
of the future cash flows arising from new business written in the
year) is a key metric used in the management of the business. 
The change in value of business in force at the start of the year
demonstrates how the existing book is being managed. Together
they provide management and shareholders with valuable
information about the underlying development of the business 
and the success or otherwise of management actions.

EEV basis results are prepared by first of all setting best estimate
assumptions, by product, for all relevant factors including levels of
future investment returns, expenses, surrender levels and mortality. 

These assumptions are used to project future cash flows. The
present value of the future cash flows is then calculated using 
a discount rate which reflects both the time value of money and
the risks associated with the cash flows. The risk discount rate is
determined by adding a risk margin to the appropriate risk free
rate of return. The actual outcome may be different from that
projected in which case the effect will be reflected in the
experience variances for that year.

The assumptions used for the EEV basis of accounting are set out on
pages 260 to 264 in the notes that accompany the supplementary
EEV basis information. An indication of the sensitivity of the results
to changes in key assumptions is provided on pages 278 to 280.

The EEV basis can be illustrated by considering a theoretical
individual contract. Using assumptions for the drivers of future
income and expenditure, a profile of future cash flows can be
estimated. These cash flows are then discounted back to the 
point of sale to give a new business profit.

The EEV basis profits emerging in each subsequent accounting
period will comprise the unwinding of the discount (which arises
from discounting future cash flows for one fewer period) and the
profit or loss arising from any difference between the actual and
expected experience, together with the effect of any changes of
assumption where the directors believe a revision is required to
the original estimates of future experience.

Post-balance sheet events

Important events affecting the Company after the end of the
financial year are detailed in note I8 on page 239.

Payment policy

Economic assumptions as to future investment returns and 
inflation are based on market data. The change in value is typically
analysed into the following components: the value added from
new business sold during the year; the change in value from
existing business already in place at the start of the year; 
short-term fluctuations in investment returns; the effect of 

It is the policy of the Group to agree terms of payment when
orders for goods and services are placed and to pay in accordance
with those terms. Trade creditor days, based on the ratio of
amounts which were owed to trade creditors at the year end to 
the aggregate of the amounts invoiced by trade creditors during
the year, were 22 days.

Prudential plc Annual Report 2006

53

Directors’ report: Operating and financial review

Risk management

Risk management

Principles

As a provider of financial services, including insurance, the Group’s
business is the managed acceptance of risk. Prudential believes
that effective risk management capabilities are a key competitive
advantage and a strategic risk, capital and value management
framework and risk management culture has been developed 
to enhance the Group’s embedded and franchise value. 

Risk is defined as the uncertainty that Prudential faces in
successfully implementing its strategies and objectives. This
includes all internal or external events, acts or omissions that have
the potential to threaten the success and survival of Prudential.
Risk is not only regarded as harmful, but is also considered in
relation to achieving profitable returns through controlled risk taking.

The control procedures and systems the Group has established 
are designed to manage, rather than eliminate, the risk of failure 
to meet business objectives and can only provide reasonable and
not absolute assurance against material mis-statement or loss, and
focus on aligning the levels of risk taking with the achievement 
of business objectives.

The Group’s policy is to proactively identify, evaluate, and manage
risk. This forms an essential element of delivering the Group’s
performance ambition. In so doing, material risks will only be
retained where this is consistent with Prudential’s risk appetite
framework, i.e.:

• the retention of the risk contributes to value creation;

• the Group is able to withstand the impact of an adverse

outcome; and

• the Group has the necessary capabilities, expertise, processes

and controls to manage the risk.

A common risk language is used across the Group which allows
meaningful comparisons to be made between different business
units. Risks are broadly categorised as shown in Table 1. 

Risk governance

Governance structure
Prudential’s risk governance framework requires that all of 
the Group’s businesses and functions establish processes for
identifying, evaluating and managing the key risks faced by the
Group. The risk governance framework is based on the concept 
of ‘three lines of defence’: Risk Management, Risk Oversight 
and Independent Assurance (see diagram opposite).

1. Risk management: primarily responsible for strategy,

performance management and risk control lies with the 
Board, the Group Chief Executive Officer and the chief
executives of each business unit.

2. Risk oversight: risk management oversight is provided by

Group-level risk committees, Group Chief Risk Officer (Group
CRO) and Group Risk Function working with counterparts in 
the business units in addition to other functions, including
Group Compliance and Group Security.

3. Independent assurance: independent assurance on the

effectiveness of the Group’s and business unit control and risk
management systems is provided by Internal Audit reporting 
to the Group and business unit audit committees.

The risk management roles and responsibilities of the various
management bodies and committees are described below:

Risk categorisation
Category

Risk type

Financial risks

Market risk

Credit risk

Insurance risk

Liquidity risk

Non-financial risks

Operational risk

Definition

The risk that arises from adverse changes in the value of, or income from, assets
and changes in interest rates or exchange rates.

The risk of loss if another party fails to perform its obligations, or fails to perform
them in a timely fashion.

The inherent uncertainty as to the occurrence, amount and timing of insurance
liabilities. This includes adverse mortality, morbidity and persistency experience.

The risk that a business, though solvent, either does not have the financial
resources to meet its obligations as they fall due or can secure the resources 
only at excessive cost.

The risk of direct or indirect loss resulting from inadequate or failed internal
processes, people or systems, or from external events.

Business environment risk

Exposure to forces in the external environment that could significantly change 
the fundamentals that drive the business’s overall objectives and strategy. 

Strategic risk

Regulatory compliance risk

Ineffective, inefficient or inadequate senior management processes for the
development and implementation of business strategy in relation to the business
environment and the Group’s capabilities.

The risk caused by changes in the compliance/regulatory environments for
financial services products or failure to understand or effectively apply and 
comply with compliance/regulatory standards, principles and practices.

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Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Risk management

Risk Governance Framework
Risk Management

Risk Oversight

Independent Assurance

Prudential plc 
Board

Group Chief
Executive

Group Executive
Committee

Group Asset
Liability Committee

Group Audit
Committee

Business unit 
chief executives

Group Chief 
Risk Officer

Group Operational
Risk Committee

Group Risk
Function

Business unit 
risk functions

Group-wide
Internal Audit

■ Board/board committees ■ Personnel
■ Functions
■ Management committees

–– Direct reporting line

Provides support to committees

Board
The Board has overall responsibility for the system of internal
control and risk management. In order to fulfil this responsibility,
the Board: 

• determines (on advice from the Group Chief Executive) the

amount and type of risk that the Group is prepared to accept,
ensures the formulation of adequate risk management strategies
and approves the overall framework for managing the risks faced
by the Group;

• seeks regular assurance, supported by the Group Audit

Committee (GAC), that the system of controls is functioning
effectively, and that the Group’s system of internal control is
managing risk in the manner that it has approved; and

• delegates authority (where necessary), via the Group Chief
Executive, to the Group Executive Committee (GEC) and 
Group-level risk committees, as well as to senior management
within the Group and business units.

Group level management
Group executive management (Group Chief Executive and GEC):
the Group Chief Executive has overall responsibility for the risks
facing the Group. The Group Chief Executive recommends to the
Board the amount and type of risk that the Group is prepared to
accept, and recommends risk management strategies as well as 
an overall framework for managing the risks faced by the Group
(with support from the GEC, Group CRO and Group level risk

committees). The Group Chief Executive provides regular updates
to the Board on the risk position and risk policy.

Group Chief Risk Officer: the Group CRO is responsible for
providing risk management oversight for the Group. The Group
CRO oversees Group Risk, Group Compliance, Group Security
and, for management purposes only, the Group-wide Internal
Audit function. The Group CRO is a member of the GEC and 
chairs the Group-level risk committees. 

Group level risk committees
Group Asset Liability Committee (Group ALCO): responsible for
oversight of financial risks (market, credit, liquidity and insurance
risks) across the Group. It is chaired by the Group CRO and its
membership includes senior business unit and Group executives
(chief actuaries, principal ALM officers and chief investment
officers) who are involved in the management of the aforementioned
risks. The Group ALCO is supported by Group Risk. 

Group Operational Risk Committee (GORC): responsible for the
oversight of non-financial risks (operational, business environment,
regulatory compliance and strategic risks) across the Group.
Responsibilities include monitoring operational risk and related
policies and processes as they are applied throughout the Group.
It is chaired by the Group CRO and its membership includes senior
representatives of the business unit and Group Risk functions. The
GORC is supported by Group Risk.

Prudential plc Annual Report 2006

55

Directors’ report: Operating and financial review

Risk management

Risk management continued

Group Risk function
The Group Risk function is a Group Head Office (GHO) oversight
function that is structured independently of the business units. 
The purpose of the Group Risk department is to establish and
embed a strategic risk, capital and value management framework
and risk management culture consistent with Prudential’s risk
appetite that protects and enhances the Group’s embedded and
franchise value. Group Risk, under the guidance of the Group
CRO, is also responsible for the continued development and
expansion of the Risk Management Framework.

Group Risk is responsible for establishing and maintaining the 
risk management agenda across the Group by:

1. Risk framework: 
Establishing structures and capabilities through designing,
implementing and maintaining a consistent and harmonised 
risk management framework and policies spanning Economic,
Regulatory and Rating Agency Capital, Risk Appetite and 
Risk-adjusted Profitability. 

2. Risk monitoring: 
Establishing a ‘no surprises’ risk management culture accomplished
by identifying the risk landscape, assessing and monitoring risk
exposures and understanding change drivers.

3. Risk controlling: 
Implementing risk mitigation strategies and remedial actions where
exposures are deemed inappropriate and managing the response
to extreme events. 

4. Risk communication: 
Communicating the Group risk, capital and profitability position 
to internal and external stakeholders and other commentators.

5. Risk culture: 
Fostering a risk management culture, providing quality assurance
and facilitating the sharing of best practice risk measurement and
management across the Group and industry. 

Group Risk acts as secretariat and adviser to the Group ALCO 
and GORC. In addition to the above primary responsibilities,
Group Risk is also responsible for:

• Group Insurance Risk Management (GIRM): procures and

manages Group-wide insurance programmes; 

• Regulatory Developments: leads the Group’s response to

regulatory and industry developments such as Solvency II; and

• Actuarial Support: Group Risk provides actuarial support 

and oversight to the business unit and Group functions for
regulatory and accounting measures (EEV, IFRS and US GAAP).

Business unit management
The business unit chief executives are accountable for the
implementation and operation of an appropriate business unit 
risk framework and for ensuring compliance with the policy 
and minimum standards set by the Group. As the first line 
of defence, business units are responsible for identifying 
and managing business unit risks and providing regular risk
reporting to the Group.

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Prudential plc Annual Report 2006

Business units undertake risk self-assessments in accordance 
with the Group Risk Framework, with dedicated risk functions, 
risk committees (comprising business unit asset-liability
committees and operational risk committees) and named
individuals responsible for the operation of the Group Risk
Framework in each business unit. Business unit risk functions
report directly to the respective business unit chief executives 
who in turn are members of the GEC and report to the Group
Chief Executive. 

Internal audit
Group Audit Committee: the GAC provides independent
assurance to the Board on the effectiveness of the Group’s 
system of internal controls and risk management. The GAC
reviews the Group’s risk management framework, and regular 
risk reports. The GAC is supported by Group-wide Internal Audit.

Group-wide Internal Audit (GwIA): the GwIA function
independently assures the effective operation of the Group’s 
risk management framework across the Group. This involves 
the validation of methodology application, policy compliance 
and control adequacy. The GwIA Director reports all audit related
matters to the GAC and reports for management purposes (but 
not audit related matters) to the Group CRO. 

Risk reporting
The Group Risk function develops and maintains a process for 
the regular, systematic identification, measurement, monitoring
and management of business unit and GHO risk exposures. 

The Group’s risk reporting framework forms an important part 
of the Group’s business planning process. As part of the annual
preparation of its business plan, all of the Group’s businesses and
functions are required to carry out a review of risks. This involves
an assessment of the impact and likelihood of key risks and of the
effectiveness of controls in place to manage them, and is reviewed
regularly throughout the year. In addition, business units review
opportunities and risks to business objectives regularly with the
Group Chief Executive, the Group Finance Director and the 
Group CRO.

Quarterly risk reports from the business units and Group are
reported to Group Risk and the Group-level risk committees
covering risks of Group significance. Regular reports are 
also made to Group and business unit audit committees by
management, internal audit, compliance and legal functions.

The Board is provided with regular updates on the Group’s
economic capital position, risk appetite position and risk-adjusted
profitability as part of the overall risk framework. This provides 
a top down overview of the Group’s risk profile measured on 
a consistent and economic basis.

The insurance operations of the Group all prepare an annual
financial condition report, which is reported on to the Board. 
The financial condition reports include an assessment of key 
risks affecting the business unit.

The impact of large transactions or divergences from business plan
is investigated by Group Risk as and when they are proposed, by

Directors’ report: Operating and financial review

Risk management

considering the potential impacts on relevant risk reporting metrics
(e.g. risk appetite position). New risk management initiatives such
as new control frameworks and mitigation strategies are reported
to the GEC while they are being developed.

Policies and procedures
The Group’s internal control processes, including risk
management, are detailed in the Group Governance Manual.
Detailed policies and procedures exist (at both the Group and
business unit levels) covering risk, finance, legal, compliance,
security, technology, audit, human resources and communications.
The policy framework includes the following items (amongst
others) of particular relevance to risk management:

• the Group-wide policy on risk management (covering financial

and non-financial risks) is detailed in the Group Risk Framework,
which is maintained by Group Risk;

• investment management policies for each business unit mandate
are set out in Investment Management Agreements between the
relevant business units and fund managers;

• financial control policies (including financial reporting and
business planning) are set out in business unit Financial
Procedures Manuals; and

• policies for all aspects of actuarial management (including

regulatory reporting and asset liability management) are set 
out in business unit Actuarial Procedures Manuals.

Group Security maintains detailed procedures to mitigate certain
operational risks, including: fraud, money laundering, bribery,
business continuity, information security and operational security.

The Group prepares an annual business plan with three-year
projections. Executive management and the Board receive 
monthly reports on the financial position of the Group and actual
performance against plan, together with updated forecasts.

All senior management committees within the Group and business
units have clearly documented terms of references.

Risk management

Risk limits
Group Risk Appetite
The Group Risk Appetite framework sets out the Group’s tolerance
to risk exposures, approach to risk/return optimisation and
management of risk. The Board and GEC have set up Group-level
risk appetite statements concerning the key risk exposures faced
by the Group. The Group Risk Appetite statements set out the
Group’s risk tolerance, or risk appetite, to ‘shocks’ to the key
financial risk exposures (market, credit and insurance risk). In order
to determine its risk appetite position, each business unit calculates
the impacts (on earnings ‘flow’ and capital ‘stock’ measures) of a
shock to market, credit and insurance risk exposures. The market
and credit risk shocks include: parallel movements in interest rates,
falls in equities, falls in property, changes in credit spreads and
increases in credit losses. The insurance risk shocks include
changes in assumptions for longevity, mortality, persistency 
and expenses.

The Group Risk Appetite statements are defined in terms 
of earnings volatility and capital requirements, as follows:

• Earnings volatility: The objectives of the limits are to ensure 

that (a) the volatility of earnings is consistent with stakeholder
expectations, (b) the Group has adequate earnings (and cash
flows) to service debt and expected dividends and (c) that
earnings (and cash flows) are managed properly across
geographies and are consistent with the Group’s funding
strategies. The risk appetite statements for earnings volatility 
are defined in terms of two measures: EEV operating profit 
and IFRS operating profit; and

Group Risk Appetite Framework

Earnings measures (flow)
IFRS
EEV

Capital measures (stock)
Economic

Regulatory (local/FCD)

Business as usual

Maintain target 
EEV operating 
profit

Maintain target 
IFRS operating 
profit

Earnings stress

No large 
unexpected 
falls in EEV 
operating profit

No large 
unexpected 
falls in IFRS 
operating profit

Business as usual

Capital stress

Maintain target 
level of 
capitalisation

Individual tail 
events should not
significantly reduce
financial resources

Remain above
minimum
capitalisation

Maintain suitable
margin above 
Group solvency
requirement over
planning horizon

Meet Group
solvency
requirement and
hold sufficient
resources to pay
dividends and 
fund new business

Prudential plc Annual Report 2006

57

Directors’ report: Operating and financial review

Risk management

Risk management continued

• Capital requirements: The objectives of the limits are to ensure

that (a) the Group is economically solvent, (b) the Group
achieves its desired target rating to meet its business objectives,
(c) supervisory intervention is avoided, (d) any potential capital
strains are identified, and (e) accessible capital is available to
meet business objectives. The risk appetite statements for 
capital are defined in terms of two measures: EU Financial
Conglomerates Directive (FCD) capital requirements and
Economic capital requirements.

Risk appetite is part of the annual business planning cycle and 
the risk profile of the Group is monitored against the agreed 
limits throughout the year by Group Risk. Using submissions 
from business units, Group Risk calculates the Group’s position
(allowing for diversification effects between business units) 
relative to the limits implied by the statements.

A two-tier approach is used to apply the limits at business unit
level. Firstly, indicative business unit risk limits are calculated; 
these ensure that, if each business unit keeps within its limits, the
Group risk position would be within the Group limits. Secondly,
the impact on the Group Risk Appetite position is considered as
part of Group Risk’s scrutiny of large transactions or departures
from plan proposed by individual business units.

Any potential breaches of the Group Risk Appetite limits implied
by a business unit plan will necessitate a dialogue process between
GHO and the business units. Group-wide limits may not be
breached if, for example, limits in other business units are not fully
utilised, or the diversification effect at Group level of a particular
risk with other business units means that the Group limit is not
breached. Ultimately, authorisation to breach Group limits would
require GEC approval.

Group counterparty exposure limits
In addition to business unit operational limits on credit risk,
counterparty risk limits are also set at the Group level. Limits 
on total Group-wide exposures to a single counterparty are
specified for different credit rating ‘buckets’. Actual exposures 
are monitored against these limits on a quarterly basis. 

Risk mitigation
Prudential employs a range of risk mitigation strategies aimed at
reducing the impact of a variety of risks. Key mitigation strategies
include: adjustment of asset portfolios to reduce investment risks
(such as duration mismatches or overweight counterparty
exposures), use of derivatives to hedge market risks, reinsurance
programmes to limit insurance risk, and corporate insurance
programmes to limit impact of operational risks. Revisions to
business plans (such as reassessment of bonus rates on
participating business and scaling back of target new business
volumes) may be also be used as a mitigating strategy. 

Primary responsibility for identifying and implementing controls
and mitigation strategies rests with the business units. Group Risk
provides oversight and advice to the mitigation process. The

58

Prudential plc Annual Report 2006

quarterly risk reporting by business units to Group Risk includes
details of the controls and mitigating actions being employed for
each key risk (along with an assessment of the effectiveness of
each control). Any mitigation strategies involving large transactions
(e.g. a material derivative transaction) would be subject to scrutiny
at Group level before implementation.

Contingency plans are in place for a range of operational risk
scenarios, including incident management and business continuity
plans. As a contingency plan for liquidity risk, the Group has
arranged access to committed revolving credit facilities and
committed securities lending facilities. 

Asset liability management
Prudential manages its assets and liabilities locally, in accordance
with local regulatory requirements and reflecting the different
types of liabilities of each business unit. Stochastic asset/liability
modelling is carried out locally in the UK, the US and Asia to 
perform dynamic solvency testing and assess economic capital
requirements. Reserve adequacy testing under a range of
scenarios is also carried out, including scenarios prescribed 
by local regulatory bodies.

The investment strategy for assets held to back liabilities is set
locally by business units, taking into account the nature, term and
currency of the liabilities, and any local regulatory requirements.
The main principles are as follows:

• for liabilities that are sensitive to interest rate movements (in

particular, UK non-profit annuities and Jackson fixed annuities),
cash flow analysis is used to construct a portfolio of fixed income
securities whose value changes in line with the value of liabilities
when interest rates change;

• for participating business (in particular, the UK with-profits fund),
stochastic asset-liability modelling is used to derive a strategic 
asset allocation and policyholder bonus strategy that (based on 
the model assumptions) will optimise policyholder and shareholder
returns, while maintaining financial strength. The bonus strategy
on participating business is an integral part of the asset-liability
management approach for participating business; and

• for unit-linked business, the assets held to cover policyholder

unit accounts are invested as per the stated investment strategy
or benchmark index given in the product marketing literature.
Assets in respect of non-unit reserves (e.g. sterling reserves) 
are invested in fixed income securities (using a cash flow
matching analysis).

Derivative hedging strategies are also used on a controlled 
basis across the Group to manage exposure to market risks.

Surplus assets held centrally are predominantly invested in 
short-term fixed income securities. The Group’s central treasury
function, which is run by Prudential Finance, actively manages 
the surplus assets to maximise returns, subject to maintaining 
an acceptable degree of liquidity.

Directors’ report: Operating and financial review

Risk management

Economic capital

Overview
Economic capital provides a realistic and consistent view of
Prudential’s capital requirements across the Group, allowing for
diversification benefits. Economic capital provides valuable insights
into the risk profile of the Group and is an integral part of the
Group’s risk management framework.

The Group distinguishes between two distinct types of ’economic
capital’ approaches. These are:

• Group Economic Capital: Prudential’s Group economic capital is

calculated using an integrated model of Group-wide risk, capturing
dependencies and diversification benefits between different
business units and risk categories. The capital requirement is
determined based on a multi-year projection, thus taking into
account the long-term nature of Prudential’s liabilities; and

• 1-year Value at Risk Capital (1yr VaR Capital): 1yr VaR Capital 
is defined as the capital required to withstand a maximum loss
over a time period of one year consistent with a confidence 
level of 99.5 per cent. This measure was developed internally 
as part of Prudential’s Risk-adjusted Profitability (RAP) approach
to risk/return optimisation within the Group Risk Appetite
framework. This measure captures the risk arising from individual
risk types, and generally allows for diversification by using a
correlation matrix approach. The methodology is continually
being developed and improved. In addition to its risk
management applications, the 1yr VaR Capital framework is 
used for Individual Capital Assessments (ICAS) in the UK and
anticipated to form the basis of Prudential’s capital modelling for
future regulatory reporting developments, such as Solvency II. 

These measures provide a consistent basis for comparing the risk
profiles and capital requirements of different business units. The
Group economic capital position and risk profile is reported to the
Board annually, with more frequent updates on an ad hoc basis.

Group Risk is responsible for developing and maintaining the
economic capital models, and for calculating the Group economic
capital position.

Group economic capital methodology
Prudential’s internal Group economic capital requirement is
defined as the minimum amount of capital that the Group needs 
to hold in order to remain economically solvent over a 25-year
horizon, given a target probability of insolvency appropriate for
AA-rated debt. The target confidence level is based on historic
default rates for AA-rated debt, and varies over the time horizon 
of the projection. The economic capital requirement is calculated
in respect of existing contractual and discretionary liabilities only.

For the purposes of calculating Group economic capital, Group
‘economic solvency’ is defined as the position where both: (a) the
capital balance of the parent company is positive, and (b) all
business units are solvent on the applicable local regulatory basis.
This definition of solvency allows the Group’s capital position to be
assessed on an economic basis while taking into account the actual
regulatory constraints at the business unit level.

The Group economic capital position is calculated using the Group
Solvency Model (GSM) – an integrated stochastic asset/liability
model of the Group economic solvency position. Projected
economic scenarios in the GSM are generated using a stochastic
economic scenario generator that captures all the correlations
between different asset classes and geographies.

Group economic capital results
As at 31 December 2005, the Group economic capital requirement
was £1.7 billion, compared to available capital resources of 
£4.1 billion. The Group economic capital requirement quoted 
is after allowance for diversification benefits between risk types
and business units, and inclusive of the local regulatory capital
requirements at the business unit level. The economic capital
requirement is calculated for in-force liabilities only, excluding 
the impact of future new business and dividend distributions.

Group Economic Capital Position £m
Group Capital Position at year end 2005 AA basis

Group Capital Position at year end 2004 AA basis

4,114

2,395

1,719

4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0

4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0

3,418

1,584

1,834

Available
capital

Required
capital

Capital
surplus

Available
capital

Required
capital

Capital
surplus

Prudential plc Annual Report 2006

59

Directors’ report: Operating and financial review

Risk management

Risk management continued

Note that the economic capital surplus of £2.4 billion quoted
above excludes any surplus in respect of the Group’s participating
with-profits funds. For Group economic capital, it is assumed that
any free assets in participating funds are ring-fenced to support the
relevant fund (and excluded from the Group’s economic surplus).
Any capital injections required by participating funds (on top of 
the ring-fenced free assets) are captured in the Group economic
capital requirement calculation. For year end 2005, none of the
Group’s participating funds required additional economic capital
on top of the ring-fenced free assets.

The allocation of economic capital (diversified) by risk type is
shown below. The largest risk exposure is credit risk, which
reflects the relative size of the exposure in Jackson, Prudential UK
and Egg. The ALM risk exposure mainly reflects interest rate risk 
in Jackson and Taiwan. An increasingly significant component of
the underwriting risk is attributable to longevity risk, which has
increased due to the growth in annuity business being written in
the UK shareholder fund.

The standalone economic capital for Operational Risk has been
relatively stable. The reason for the proportional increase shown
above is that the other risk capital requirements have decreased 
in absolute terms, rather than a significant increase in Operational
Risk from the 2004 year-end level.

Scenario testing
The impact of a range of deterministic ‘shock’ scenarios is tested
using the Group economic capital model. The purpose is to assess
the resilience of the Group’s economic solvency position to a 
range of key threat scenarios. For the year-end 2005, economic
capital scenarios relating to stable, falling and rising interest 
rates were tested. In addition, scenarios proposed by the 2006
Financial Risk Outlook, as published by the FSA, were tested. 
The scenarios related to high oil prices, lower consumption and 
US dollar depreciation, and were considered individually and in
combination. Finally, the potential expected effect of a pandemic
on the Group was analysed.

The impact of each scenario was tested by analysing the projected
Group cash flow balances over 25 years. The results of the analysis
showed that the projected net cash flow balance to the Group
remains positive in all future years under each scenario tested. 

Business unit local economic capital assessments
In addition to Group-level economic capital framework 
described above, business units also monitor their own 
economic capital requirements locally on a ‘stand alone’ basis
(without allowance for diversification effects with the rest of 
the Group). The business unit economic capital assessments 
are reported regularly and included in the business unit financial
condition reports. The business unit economic capital assessments
allow management to put the local regulatory capital requirements
into an economic context.

Economic Capital Requirement split by business unit
Risk exposure at year end 2005 AA basis

Risk exposure at year end 2004 AA basis

17

6

2

5

4

3

1 UK with-profits 0%
2 UK shareholder 25%
3 Jackson 46%
4 Prudential Corporation Asia 12%
5 M&G 4%
6 Egg 12%
7 GHO 1%

17

6

5

4

2

3

1 UK with-profits 0%
2 UK shareholder 19%
3 Jackson 46%
4 Prudential Corporation Asia 16%
5 M&G 5%
6 Egg 12%
7 GHO 1%

Economic Capital Requirement split by risk type
Risk exposure at year end 2005 AA basis

Risk exposure at year end 2004 AA basis

5

1

4

3

1 ALM 21%
2 Credit 48%
3 Underwriting 13%
4 Persistency 1%
5 Operational 18%

5

4

3

1

1 ALM 28%
2 Credit 47%
3 Underwriting 10%
4 Persistency 2%
5 Operational 13%

2

2

60

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Risk management

Market risk

Market risk is the risk of adverse financial impact due to changes in
fair values of financial instruments from fluctuations in asset prices,
foreign currency exchange rates and interest rates. Market risk
arises in business units due to fluctuations in the value of liabilities
and the value of investments held. Prudential’s businesses are
inherently subject to market fluctuations and general economic
conditions. 

In the UK, this is because a significant part of Prudential’s
shareholders’ profit is related to bonuses for policyholders
declared on its with-profits products, which are broadly based 
on historic and current rates of return on equity, real estate and
fixed income securities, as well as Prudential’s expectations of
future investment returns.

In the US, fluctuations in prevailing interest rates can affect results
from Jackson, where the majority of its assets are invested in fixed
income securities. In particular, fixed annuities and stable value
products in Jackson expose the Group to the risk that changes 
in interest rates which are not fully reflected in the interest rates
credited to customers will reduce earned spread. The earned
spread is the difference between the amounts that Jackson is
required to pay under the contracts and the rate of return it is 
able to earn on its general account investments to support the
obligations under the contracts. Declines in spread from these
products or other spread businesses that Jackson conducts could
have a material impact on its profitability and solvency.

For some non-linked investment products, in particular those
written in some of the Group’s Asian operations, it may not be
possible to hold assets which will provide cash flows to exactly
match those relating to policyholder liabilities. This is particularly
true in those countries where bond markets are not developed 
and in certain markets, such as Taiwan, where regulated surrender
values are set with reference to the interest rate environment
prevailing at time of policy issue. This is due to the duration and
uncertainty of the liability cash flows and the lack of sufficient
assets of a suitable duration. This results in a residual asset-liability
mismatch risk which can be managed but not eliminated. Where
interest rates in these markets remain lower than those implied 
by surrender values over a sustained period this could have an
adverse impact on the Group’s reported profit.

The management of market risk is undertaken at both business unit
and Group level. Business units manage market risks locally using
their local ALM frameworks and business unit ALCOs, and within
local regulatory constraints. Business units may also be constrained
by the requirement to meet policyholders’ reasonable expectations
and to minimise or avoid market risk in a number of areas. At Group
level, market risk is the responsibility of the Group ALCO, which has
a remit to manage a number of investment related risks, in particular
those faced by the shareholder funds throughout the Group.

For each of the major components of market risk, described 
in more detail below, Prudential has put in place policies and
procedures to set out how each risk should be managed and
monitored, and the approach to setting an appropriate risk appetite.

Currency risk
Prudential currently operates in the UK, the US, 12 countries in
Asia (including Taiwan, South Korea, Japan, Taiwan and China) 
and Europe. Due to the geographical diversity of Prudential’s
businesses, it is subject to the risk of exchange rate fluctuations.
Prudential’s international operations in the US and Asia, which
represent a significant proportion of operating profit and
shareholders’ funds, generally write policies and invest in assets
denominated in local currency. Although this practice limits the
effect of exchange rate fluctuations on local operating results, it
can lead to significant fluctuations in Prudential’s consolidated
financial statements upon translation of results into pounds
sterling. The currency exposure relating to the translation of
reported earnings is not separately managed. Consequently, this
could impact on the Group’s gearing ratios (defined as debt over
debt plus shareholders’ funds). The impact of gains or losses on
currency translations is recorded as a component of shareholders’
funds within the statement of changes in equity.

Prudential does not generally seek to hedge foreign currency
revenues, as these are substantially retained locally to support the
growth of the Group’s business and meet local regulatory and
market requirements. However, where foreign surplus is deemed
to be supporting UK capital or shareholders’ interests this
exposure is hedged if it is deemed optimal from an economic
perspective. Currency borrowings and derivatives are used to
manage exposures within the limits that have been set.

Interest rate risk
Interest rate risk arises primarily from Prudential’s investments 
in long-term debt and fixed income securities. Interest rate risk 
also exists in policies that carry investment guarantees on early
surrender or at maturity, where claim values can become higher
than the value of backing assets when interest rates rise or fall.

The Group manages this risk by adopting close asset-liability
matching criteria, to minimise the impact of mismatches between
the value of assets and liabilities from interest rate movements.
Interest rate risk is also controlled through the use of a variety of
derivative instruments, including futures, options and swaps, in
order to hedge against unfavourable market movements in interest
rates inherent in the underlying assets and liabilities. The impact 
of exposure to sustained low interest rates is regularly monitored.

Equity risk
The Group is subject to equity price risk due to daily changes in
the market values of its equity securities portfolio. The Group’s
shareholders are exposed to both direct equity shareholdings in 
its shareholder assets, and indirectly to the impact arising from
changes in the value of equities held in policyholders funds from
which management charges or a share of performance are taken,
as well as from its interest in the free estate of long-term funds. 

At business unit level, equity price risk is actively managed through
the use of derivative instruments, including futures and options, 
in order to mitigate anticipated unfavourable market movements
where this lies outside the risk appetite of the fund concerned.
Business units actively model the performance of equities through
the use of stochastic models, in particular to understand the impact
of equity performance on guarantees, options and bonus rates.

Prudential plc Annual Report 2006

61

Directors’ report: Operating and financial review

Risk management

Risk management continued

In particular, Jackson actively hedges its exposure to the
guarantees arising from its variable annuity business. Where
possible, Jackson will seek to find offsetting exposures across its
asset and liability portfolios and to conduct its hedging activities on
a macro basis, and relies on option-based strategies to address tail
risks. Although the macro approach and the hedging of tail events
are not consistent with the way certain accounting methods test for
effectiveness, our view is that the efficiency of execution and the
need to hedge on an economic basis outweighs the need to avoid
any short-term accounting volatility. 

The Group does not have material holdings of unquoted equity
securities. In addition, local asset admissibility regulations require
that business units hold diversified portfolios of assets thereby
reducing exposure to individual equities.

fund, pension annuity policyholders receive a guaranteed
payment, for as long as they are alive. Prudential conducts 
rigorous research into longevity risk using data from its substantial
annuitant portfolio. As part of its pension annuity pricing and
reserving policy, Prudential UK assumes that current rates of
mortality continuously improve over time at levels based on
adjusted data from the Continuous Mortality Investigations 
(CMI) medium cohort table projections as published by the
Institute and Faculty of Actuaries. 

Prudential’s voluntary discontinuance (persistency) assumptions
reflect recent past experience for each relevant line of business,
and any expectations of future persistency. Where appropriate,
allowance is also made for the relationship, which is either
assumed or historically observed, between persistency and
investment returns and the resulting additional risk is allowed for. 

Credit risk

Credit risk is the risk of loss in the value of financial assets due to
counterparties failing to meet all or part of their obligations. Credit
risk is Prudential’s most significant financial risk, and it is actively
monitored by business units via business unit investment
committees and ALCOs.

In addition to business unit operational limits on credit risk
(requiring business units to implement local credit risk policies),
Prudential’s management of credit risk includes monitoring
exposures at Group level. Large individual counterparty 
exposures are aggregated and monitored on a quarterly basis
against centrally-set red zone, amber zone and green zone 
limits. This active monitoring of counterparty exposures, on 
a consolidated Group level, is undertaken by the Group ALCO.

Financial assets are graded according to current credit ratings
issued by the rating agencies. Financial assets are classified 
within the range of AAA to D ratings, with AAA being the 
highest possible rating. Typically, around 95 per cent of the 
Groups assets are rated within the investment grade category
(BBB- and higher). The level of financial assets which fall outside
the range of the ratings is also monitored on an ongoing basis, 
and this tends to be less than one per cent of shareholder assets 
at any given point in time. 

Insurance risk

Prudential needs to make assumptions about a number of factors
in determining the pricing of its products and for reporting the
results of its long-term business operations. In common with other
industry participants, the profitability of the Group’s businesses
depends on a mix of factors including mortality and morbidity
trends, voluntary discontinuance rates, investment performance,
unit cost of administration and new business acquisition expense.

For example, the assumption that Prudential makes about future
expected levels of mortality is particularly relevant for its UK
annuity business where in exchange for their accumulated pension

Liquidity risk

Liquidity risk is the risk that a business, though solvent, either does
not have the financial resources to meet its obligations as they fall
due or can secure the resources only at excessive cost.

Business units have their own liquidity policies, which also depend
on the maturity of the business, and the available assets in the
markets. For Prudential UK, liquidity risk is managed through
holding assets at the greater of a specified percentage of total
funds managed or a specified multiple of the average peak daily
cash flow over the last 12 months. For Jackson, modelling is
performed on how quickly their different liabilities could be called,
and how quickly they could also liquidate their assets, ensuring
that at 30, 90 days and one year the cash available exceeds
potential obligations. 

For Prudential Group, there is a committed corporate credit facility
for liquidity.

Non-financial risk 

Prudential’s Group Risk Framework also covers non-financial risks –
operational risk, business environment risk, strategic risk and
regulatory compliance risk. Prudential processes a large number 
of complex transactions across numerous and diverse products,
and is subject to a number of different legal and regulatory
regimes. Prudential outsources several operations, including
certain UK processing and IT functions and is thus reliant upon the
operational processing performance of its outsourcing partners.

Business units are responsible for the management of the non-
financial risks associated with their business. They conduct a
formal self-assessment of material operational risks and assess their
impact and likelihood. Business units also identify control available
to mitigate the impact or likelihood or both of the identified risk.
There is also an assessment of the control which considers the
quality of the control’s design. 

62

Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Risk management

Quantitative analysis is carried out for operational risks with
material and potential direct losses (i.e. excluding opportunity
costs and lost revenue). For each risk, the analysis describes the
possible manifestations of the risk and the controls against it in
each business unit and, on this basis, frequency and severity
parameters are assigned to each risk. The effect of operational risk
on the Group as a whole is analysed by aggregating the individual
risks using a Group operational risk capital model, allowing for the
correlations and diversification effects between different risk types
and business units. 

Financial strength and capital management 

Prudential’s financial strength and credit ratings, which are
intended to measure its ability to meet policyholder obligations,
are an important factor affecting public confidence in most of
Prudential’s products and, as a result, its competitiveness. Changes
in methodologies and criteria used by rating agencies could result
in downgrades that do not reflect changes in the general economic
conditions or Prudential’s financial condition. Downgrades in
Prudential’s ratings could have an adverse effect on its ability to
market products and retain current policyholders. In addition, the
interest rates Prudential pays on its borrowings are affected by 
its debt credit ratings, which are in place to measure Prudential’s
ability to meet its contractual obligations. Prudential believes 
the credit rating downgrades it experienced in 2002 and 2003,
together with the rest of the UK insurance industry, and in 2006 
by Standard & Poor’s to bring it into line with the standard rating
agency notching between operating subsidiary financial strength
rating and the credit rating for other European insurance holding
companies have not to date had a discernible impact on the
performance of its business.

Prudential’s long-term senior debt is rated as A2 (stable outlook)
by Moody’s, A+ (stable outlook) by Standard & Poor’s and AA–
(stable outlook) by Fitch.

Prudential’s short-term debt is rated as P-1 by Moody’s, A-1 
by Standard & Poor’s and F1+ by Fitch.

The PAC long-term fund is rated Aa1 (stable outlook) by Moody’s,
AA+ (stable outlook) by Standard & Poor’s and AA+ (stable
outlook) by Fitch.

Prudential’s insurance and investment management operations are
generally conducted through subsidiaries. As a holding company,
Prudential’s principal sources of funds are dividends from
subsidiaries, shareholder-backed funds, the shareholder transfer
from Prudential’s long-term funds and any amounts that may be
raised through the issuance of equity, debt and commercial paper.

Certain of the subsidiaries are regulated and therefore have
restrictions that can limit the payment of dividends, which in 
some circumstances could limit the Group’s ability to pay
dividends to shareholders.

Summary of risk factors 

The International Organisation of Securities Commissions (IOSCO)
has recommended that annual reports of publicly held companies
include a section on risk factors which discusses inherent risks 
in the business and trading environment. The US Securities and
Exchange Commission (SEC) requires listed companies to disclose
prominently risk factors that are specific to the companies or their
industries in their annual reports on Form 20-F filed with the 
SEC. The Accounting Standards Board’s Reporting Statement:
Operating and Financial Review (OFR), recommends as best
practice, that the OFR has a description of the principal risks 
and uncertainties facing the business. The European Union (EU)
Prospectus Directive also requires disclosure of risk factors.

A number of factors (risk factors) affect Prudential’s operating
results, financial condition and trading price. The risk factors
mentioned below should not be regarded as a complete and
comprehensive statement of all potential risks and uncertainties.
The information given is as of the date of this report, is not updated,
and any forward-looking statements are made subject to the
reservations specified on the inside back cover of the Annual Report. 

Prudential’s businesses are inherently subject to market
fluctuations and general economic conditions.
Prudential’s businesses are inherently subject to market
fluctuations and general economic conditions. In the UK, this is
because a significant part of Prudential’s shareholders’ profit is
related to bonuses for policyholders declared on its with-profits
products, which are broadly based on historic and current rates 
of return on equity, real estate and fixed income securities, as 
well as Prudential’s expectations of future investment returns.

In the US, fluctuations in prevailing interest rates can affect results
from Jackson, which has a significant spread-based business with
the majority of its assets invested in fixed income securities. In
particular, fixed annuities and stable value products written by
Jackson expose the Group to the risk that changes in interest 
rates, which are not fully reflected in the interest rates credited 
to customers, will reduce spread. The spread is the difference
between the amounts that Jackson is required to pay under the
contracts and the rate of return it is able to earn on its general
account investments to support the obligations under the
contracts. Declines in spread from these products or other 
spread businesses that Jackson conducts could have a material
impact on its businesses or results of operations.

For some non-unit-linked investment products, in particular those
written in some of the Group’s Asian operations, it may not be
possible to hold assets which will provide cash flows to exactly
match those relating to policyholder liabilities. This is particularly
true in those countries where bond markets are not developed 
and in certain markets such as Taiwan where regulated surrender
values are set by regulators with reference to the interest rate
environment prevailing at time of policy issue. This results in a
mismatch due to the duration and uncertainty of the liability cash

Prudential plc Annual Report 2006

63

Directors’ report: Operating and financial review

Risk management

Risk management continued

flows and the lack of sufficient assets of a suitable duration. This
residual asset/liability mismatch risk can be managed but not
eliminated. Where interest rates in these markets remain lower
than surrender values over a sustained period this could have an
adverse impact on the Group’s reported profit.

In all markets in which Prudential operates, its businesses 
are susceptible to general economic conditions and changes 
in investment returns, which can change the level of demand 
for Prudential’s products. Past uncertain trends in international
economic and investment climates which have adversely 
affected Prudential’s business and profitability could be repeated.
This adverse effect would be felt principally through reduced
investment returns and credit defaults. In addition, falling
investment returns could impair Prudential’s operational capability,
including its ability to write significant volumes of new business.
Prudential in the normal course of business enters into a variety of
transactions, including derivative transactions with counterparties.
Failure of any of these counterparties, particularly in conditions of
major market disruption, to discharge their obligations, or where
adequate collateral is not in place, could have an adverse impact
on Prudential’s results.

Prudential is subject to the risk of exchange rate fluctuations
owing to the geographical diversity of its businesses.
Due to the geographical diversity of Prudential’s businesses, it 
is subject to the risk of exchange rate fluctuations. Prudential’s
international operations in the US and Asia, which represent a
significant proportion of operating profit and shareholders’ funds,
generally write policies and invest in assets denominated in local
currency. Although this practice limits the effect of exchange rate
fluctuations on local operating results, it can lead to significant
fluctuations in Prudential’s consolidated financial statements upon
translation of results into pounds sterling. The currency exposure
relating to the translation of reported earnings is not separately
managed. Consequently, this could impact on the Group’s gearing
ratios (defined as debt over debt plus shareholders’ funds). The
impact of gains or losses on currency translations is recorded as a
component of shareholders’ funds within the statement of changes
in equity.

Prudential conducts its businesses subject to regulation and
associated regulatory risks, including the effects of changes
in the laws, regulations, policies and interpretations and
any accounting standards in the markets in which it operates.
Changes in government policy, legislation or regulatory
interpretation applying to companies in the financial services 
and insurance industries in any of the markets in which 
Prudential operates, which in some circumstances may be 
applied retrospectively, may adversely affect Prudential’s 
product range, distribution channels, capital requirements and,
consequently, reported results and financing requirements. For
instance, regulators in jurisdictions in which Prudential operates
may change the level of capital required to be held by individual
businesses. Also these changes could include possible changes in
the regulatory framework for pension arrangements and policies,
the regulation of selling practices and solvency requirements. In
the UK several proposed and potential regulatory changes could

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Prudential plc Annual Report 2006

have significant effect on the types of products Prudential provides
to its customers and intermediaries and how those products are
priced, distributed and sold. These include the FSA’s move
towards principles-based regulation, the FSA’s Treating Customers
Fairly initiative, the FSA’s review of retail distribution, the proposed
regulatory change affecting the UK pensions market and the
implementation of the Markets in Financial Instruments Directive
(MiFID) and the Solvency II directive.

Current EU directives require European financial services groups 
to demonstrate net aggregate surplus capital in excess of solvency
requirements at the Group level in respect of shareholder-owned
entities. The test is a continuous requirement, so that Prudential
needs to maintain a somewhat higher amount of regulatory capital
at the Group level than otherwise necessary in respect of some of
its individual businesses to accommodate, for example, short-term
movements in global foreign exchange rates, interest rates,
deterioration in credit quality and equity markets. In addition,
changes in the local regulatory regimes of designated territories
could affect the calculation of the Group’s solvency position 
under FCD. Given the recently announced sale of Egg, and
pending discussions with the FSA, Prudential may again become
an insurance group rather than its current classification as a
financial conglomerate. This would imply that Prudential would
have to meet the requirements of the EU Insurance Groups
Directive (IGD). This should not have a significant impact on 
the Group, as the FSA’s prudential requirements pertaining to
insurance groups are very similar to those applying to financial
conglomerates. The EU is also currently reviewing future solvency
requirements (Solvency II) with a draft directive expected in mid
2007 for implementation by member states not earlier than 2010.
Inconsistent application of these directives by regulators in
different EU member states may place Prudential at a competitive
disadvantage to other European financial services groups.

Various jurisdictions in which Prudential operates have created
investor compensation schemes that require mandatory
contributions from market participants in some instances in the
event of a failure of a market participant. As a major participant 
in the majority of its chosen markets, circumstances could arise
where Prudential, along with other companies, may be required 
to make additional material contributions.

Any further changes or modification of the recently introduced IFRS
accounting policies and EEV guidance may require a change in the
reporting basis of future results or a restatement of reported results.

The resolution of several issues affecting the financial
services industry could have a negative impact on
Prudential’s reported results or on its reputation or 
on its relations with current and potential customers.
Prudential is, and in the future may be, subject to legal and
regulatory actions in the ordinary course of its business, both in 
the UK and internationally. This could be a review of business 
sold in the past under previously acceptable market practices 
at the time such as the requirement in the UK to provide redress 
to certain past purchasers of pension and mortgage endowment
policies and regulatory reviews on products sold and industry
practices, including in the latter case businesses it has closed.

Directors’ report: Operating and financial review

Risk management

Regulators particularly, but not exclusively, in the US and the UK are
increasingly interested in the approach that product providers use to
select third-party distributors and to monitor sales made by them. 

In the US, federal and state regulators have focused on, and continue
to devote substantial attention to, the mutual fund, variable annuity
and insurance product industries. This includes new regulations 
in respect of the suitability of broker-dealers’ sales of certain
products. As a result of publicity relating to widespread perceptions
of industry abuses, there have been numerous regulatory inquiries
and proposals for legislative and regulatory reforms.

In Asia, regulatory regimes are developing at different speeds,
driven by a combination of global factors and local considerations.
There is a risk that new requirements are introduced that are
retrospectively applied to sales made prior to their introduction. 

Litigation and disputes may adversely affect Prudential’s
profitability and financial condition.
Prudential is, and may be in the future, subject to legal actions 
and disputes in the ordinary course of its insurance, investment
management and other business operations. These legal actions
and disputes may relate to aspects of Prudential’s businesses and
operations that are specific to Prudential, or that are common to
companies that operate in Prudential’s markets. Legal actions and
disputes may arise under contracts, regulations or from a course 
of conduct taken by Prudential, and may be class actions. Although
Prudential believes that it has adequately reserved in all material
aspects for the costs of litigation and regulatory matters, no
assurance can be provided that such reserves are sufficient. Given
the large or indeterminate amounts of damages sometimes sought,
and the inherent unpredictability of litigation and disputes, it is
possible that an adverse outcome could, from time to time, have 
an adverse effect on Prudential’s results of operation or cash flows.

Prudential’s businesses are conducted in highly 
competitive environments with developing demographic
trends and Prudential’s continued profitability depends 
on its management’s ability to respond to these pressures
and trends.
The markets for the UK, the US and Asian financial services are
highly competitive, with several factors affecting Prudential’s 
ability to sell its products and its continued profitability, including
price and yields offered, financial strength and ratings, range 
of product lines and product quality, brand strength and name
recognition, investment management performance, historical
bonus levels, developing demographic trends and customer
appetite for certain savings products. In some of its markets
Prudential faces competitors that are larger, have greater 
financial resources or a greater market share, offer a broader 
range of products or have higher bonus rates or claims-paying
ratios. Further, heightened competition for talented and skilled
employees with local experience, particularly in Asia, may limit 
the Group’s potential to grow its business as quickly as planned.

Within the UK, Prudential’s principal competitors in the life
insurance market include many of the major retail financial services
companies including, in particular, Aviva, Legal & General, HBOS
and Standard Life.

Jackson’s competitors in the US include major stock and mutual
insurance companies, mutual fund organisations, banks and 
other financial services companies such as AXA Financial Inc,
Hartford Life Inc., Lincoln National, MetLife, Prudential Financial
and TIAA-CREF. 

Prudential believes competition will intensify across all regions in
response to consumer demand, technological advances the impact
of consolidation, regulatory actions and other factors. Prudential’s
ability to generate an appropriate return depends significantly
upon its capacity to anticipate and respond appropriately to these
competitive pressures.

Downgrades in Prudential’s financial strength and 
credit ratings could significantly impact its competitive
position and hurt its relationships with creditors or 
trading counterparties.
Prudential’s financial strength and credit ratings, which are
intended to measure its ability to meet policyholder obligations,
are an important factor affecting public confidence in most of
Prudential’s products and, as a result, its competitiveness. 
Changes in methodologies and criteria used by rating agencies
could result in downgrades that do not reflect changes in the
general economic conditions or Prudential’s financial condition.
Downgrades in Prudential’s ratings could have an adverse effect
on its ability to market products and retain current policyholders.
In addition, the interest rates Prudential pays on its borrowings are
affected by its debt credit ratings, which are in place to measure
Prudential’s ability to meet its contractual obligations. Prudential
believes the credit rating downgrades it experienced in 2002 and
2003, together with the rest of the UK insurance industry, and in
2006 by Standard & Poor’s to bring Prudential into line with the
standard rating agency notching between operating subsidiary
financial strength rating and the credit rating for other European
insurance holding companies, have not to date had a discernible
impact on the performance of its business.

Prudential’s long-term senior debt is rated as A2 (stable outlook)
by Moody’s, A+ (stable outlook) by Standard & Poor’s and AA–
(stable outlook) by Fitch.

Prudential’s short-term debt is rated as P-1 by Moody’s, A-1 
by Standard & Poor’s and F1+ by Fitch.

The PAC long-term fund is rated Aa1 (stable outlook) by Moody’s,
AA+ (stable outlook) by Standard & Poor’s and AA+ (stable
outlook) by Fitch.

Adverse experience in the operational risks inherent 
in Prudential’s business could have a negative impact 
on its results of operations.
Operational risks are present in all of Prudential’s businesses,
including the risk of direct or indirect loss resulting from
inadequate or failed internal and external processes, systems 
and human error or from external events. Prudential’s business is
dependent on processing a large number of complex transactions
across numerous and diverse products, and is subject to a number
of different legal and regulatory regimes. In addition, Prudential
outsources several operations, including certain UK processing
and IT functions. In turn, Prudential is reliant upon the operational
processing performance of its outsourcing partners.

Prudential plc Annual Report 2006

65

Prudential operates in a number of markets through joint
ventures and other arrangements with third parties. These
arrangements involve certain risks that Prudential does not
face with respect to its consolidated subsidiaries.
Prudential operates, and in certain markets is required by local
regulation to operate, through joint ventures. Prudential’s ability 
to exercise management control over its joint venture operations
and its investment in them depends on the terms of the joint
venture agreements, in particular, the allocation of control 
among, and continued co-operation between, the joint venture
participants. Prudential may also face financial or other exposure 
in the event that any of its joint venture partners fails to meet 
its obligations under the joint venture or encounters financial
difficulty. In addition, a significant proportion of the Group’s
product distribution is carried out through arrangements with 
third parties not controlled by Prudential and is dependent upon
continuation of these relationships. A temporary or permanent
disruption to these distribution arrangements could affect
Prudential’s results of operations.

Directors’ report: Operating and financial review

Risk management

Risk management continued

Further, because of the long-term nature of much of Prudential’s
business, accurate records have to be maintained for significant
periods. Prudential’s systems and processes incorporate controls
which are designed to manage and mitigate the operational risks
associated with its activities. For example, any weakness in the
administration systems or actuarial reserving processes could have
an impact on its results of operations during the effective period.
Prudential has not experienced or identified any operational 
risks in its systems or processes during 2006, or which have
subsequently caused, or are expected to cause, a significant
negative impact on its results of operations.

Adverse experience against the assumptions used in pricing
products and reporting business results could significantly
affect Prudential’s results of operations.
Prudential needs to make assumptions about a number of factors
in determining the pricing of its products and for reporting the
results of its long-term business operations. For example, the
assumption that Prudential makes about future expected levels 
of mortality is particularly relevant for its UK annuity business. 
In exchange for a premium equal to the capital value of their
accumulated pension fund, pension annuity policyholders receive
a guaranteed payment, usually monthly, for as long as they are
alive. Prudential conducts rigorous research into longevity risk,
using data from its substantial annuitant portfolio. As part of its
pension annuity pricing and reserving policy, Prudential UK
assume that current rates of mortality continuously improve 
over time, at levels based on adjusted data from the Continuous
Mortality Investigations (CMI) medium cohort table projections 
(as published by the Institute and Faculty of Actuaries). If mortality
improvement rates significantly exceed the improvement assumed,
Prudential’s results of operations could be adversely affected.

A further example is the assumption that Prudential makes about
future expected levels of the rates of early termination of products
by its customers (persistency). This is particularly relevant to its
lines of business other than its UK annuity business. Prudential’s
persistency assumptions reflect recent past experience for each
relevant line of business. Any expected deterioration in future
persistency is also reflected in the assumption. If actual levels of
future persistency are significantly lower than assumed (that is,
policy termination rates are significantly higher than assumed),
Prudential’s results of operations could be adversely affected.

In common with other industry participants, the profitability of 
the Group’s businesses depends on a mix of factors including
mortality and morbidity trends, policy surrender rates, investment
performance, unit cost of administration and new business
acquisition expense.

As a holding company, Prudential is dependent upon 
its subsidiaries to cover operating expenses and dividend
payments.
Prudential’s insurance and investment management operations 
are generally conducted through direct and indirect subsidiaries.
As a holding company, Prudential’s principal sources of funds 
are dividends from subsidiaries, shareholder-backed funds, the
shareholder transfer from Prudential’s long-term funds and any
amounts that may be raised through the issuance of equity, debt
and commercial paper. Certain of the subsidiaries are regulated
and therefore have restrictions that can limit the payment of
dividends, which in some circumstances could limit the Group’s
ability to pay dividends to shareholders.

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Prudential plc Annual Report 2006

Directors’ report: Operating and financial review

Corporate responsibility review

Corporate responsibility review

Acting responsibly 

Corporate Responsibility (CR) is fundamental to how Prudential
operates and is a philosophy that is now embedded in the business.

Prudential recognises that its stakeholders, which include its
customers, people, shareholders and the communities around 
its businesses, increasingly support those companies that define
and exhibit sound values around trust, ethics and environmental
responsibility. 

Prudential also believes that its performance in key areas 
of conduct such as corporate governance, environmental
management and employment practices can have a significant 
and positive impact on the Group’s financial performance. 

Prudential’s main focus in 2006 was to ensure that its CR strategy
continued to align with its business objectives and with its
stakeholder concerns. 

Management and policy

Prudential has developed a Group Governance Framework which 
is underpinned by a Group Governance Manual and associated
processes. This encompasses all key policies and procedures, for
example its Group Code of Business Conduct, its CR Policy and its
Health and Safety Policy. Prudential sets its own codes and policies
that often go further than legislative requirements. 

Prudential also operates a Group Risk Framework which focuses 
on reputation issues. The controls, which are applicable across 
the Group, are clearly set out in the Group Governance Manual. 

Prudential’s Group Finance Director, Philip Broadley, has Board
level responsibility for social, environmental and ethical risk
management. The Board discusses Prudential’s performance 
on these areas at least once a year. The Board also reviews and
approves Prudential’s CR report and strategy. 

Below the Board, the Corporate Responsibility Committee is a
specialist Group-wide committee chaired by the Group Finance
Director. It is responsible for reviewing business conduct and 
social and environmental policy and ensures consistency across 
the Group’s international businesses. 

The Corporate Responsibility team, which is located in Group 
Head Office, develops its strategy, provides training across the
Group, and works closely with individual business units to provide
advice, ensuring that the Group’s core values are maintained and
assisting with the development and adaptation of Group-wide
initiatives so that they not only fit the overall Group principles but
also meet local needs.

Group Code of Business Conduct

Prudential’s Group Code of Business Conduct (the Code) sets out
the ethical standards the Board requires of itself, its employees,
agents and others working on behalf of the Group, in their dealings
with employees, customers, shareholders, suppliers, competitors,
the wider community and the environment. This policy is now in
force across the Group and compliance by all business units is
mandatory. The Code is published both internally on the Group
Head Office intranet and externally on the Prudential website. 
It is also integrated within the Group Governance Manual and 

is covered by the annual compliance certification process. In 2006,
we translated the Code into Chinese, Korean and Thai. These
translations are now available on Prudential’s internet site.

As part of the Corporate Responsibility strategy, Prudential 
engaged KPMG in 2006 to review, at the Group Head Office 
level, the Group Code of Business Conduct, the process by 
which Prudential communicates the Code and the systems 
in place for monitoring the Code. Prudential is currently in 
the process of reviewing the findings from this review and
formulating a plan for implementing improvements. 

Stakeholder dialogue

Stakeholder engagement enables employees and relevant external
groups to help shape what Prudential does and ensure that their
reasonable expectations are translated into business value. This
means listening to and working with its stakeholders and being very
clear about its intentions and priorities. 

During 2006, Prudential commissioned research organisation 
Ipsos Mori to help it gauge which CR issues are important to its 
key stakeholders. The results indicated that good environmental
management and climate change are, perhaps unsurprisingly, 
very high on the agenda for companies in general. Issues such 
as ethical investment and transparent product information are 
also highlighted as important for financial services companies. 
In response, the CR team is working with the Group Health, 
Safety and Environment team and Prudential Property Investment
Managers Limited (PRUPIM), part of M&G, to ensure that
Prudential is effectively addressing and aligning its environmental
management practices. 

Assisting people to manage their investments is fundamental to the
Group’s business. Prudential UK has therefore continued to hold
monthly MeetPru events, which give its customers the opportunity
to meet members of the UK executive team and ask questions
about both their own policies and broader issues, including the 
CR programme. M&G has developed a number of spin-free guides
for investors which provide straight-forward, easy-to-understand
information on a range of investment options, including bonds and
equities, while also tackling subjects such as ‘understanding risk’.

Improving financial capability 

The Group’s core financial education programme is based on 
the need to play its part in enabling consumers to make the right
decisions for their individual needs. Such decisions range from 
debt management to savings needs. Informing and empowering
consumers to make such decisions will, Prudential believes, build
better and more permanent relationships between consumers 
and providers. 

Prudential began developing its Financial Literacy programme in 
the United Kingdom in 2001. Six years later, Prudential is seeing
significant continued progress, both in the UK and internationally.

In the UK, via partnerships with diverse organisations such as
Citizens Advice; the Personal Finance Education Group (pfeg);
Specialist Schools and Academies Trust and National Institute 
of Adult Continuing Education, thousands of adults and children 
are now benefiting from learning how to make decisions that will
have a profound effect on their financial wellbeing. 

Prudential plc Annual Report 2006

67

Directors’ report: Operating and financial review

Corporate responsibility review

Corporate responsibility review continued

Prudential extended its initiative to Asia in 2004, with an innovative
programme called Investing in Your Future, which focuses on
women, who are often responsible for planning their family’s
financial needs. This was first launched in China and rolled out in
Vietnam in 2005. During 2006, Prudential extended this programme
into India and piloted a project in Malaysia. To date, more than
10,000 women have graduated from the programme in Asia.

Investing in our communities 

In 2006, Prudential invested £4.7 million in a wide range of 
projects around its business, supporting education, welfare 
and environmental initiatives. This total includes the significant
contribution made by many of the people around the Group
through volunteering, often linked with professional skills
development. It also includes direct donations to charitable
organisations of £3.15 million.

In December 2005, The Chairman’s Award, the Group’s
international employee volunteering programme was launched
across the Group. 

The programme is managed by the Group CR team and is 
co-ordinated by local business unit champions around the world.

Prudential recognises that many employees already make a
significant contribution to charities as volunteers in their own 
free time. The Chairman’s Award was set up to recognise this
involvement in the community and to give all the Group’s
employees the opportunity to get involved with a local charitable
project and to increase the value of the community support they
offer through additional contributions.

The charities that Prudential supports were selected following a
Group-wide survey of its employees, which identified a preference
for projects that address the needs of children and the elderly
within their local community. Prudential has identified sustainable
projects which, where possible, have education at their core. This
lies at the heart of the Group CR programme aiming to raise levels
of financial capability worldwide.

In 2006, over 1,600 employees registered to volunteer and The
Chairman’s Award supported over 50 projects around the world.
For example, over 180 pre-school children in Thailand will be 
able to attend new child care centres thanks to the volunteering
efforts of Prudential’s employees, where The Chairman’s Award is
funding the redevelopment and refurbishment of four centres in
the Srirattana district in the Srisaket province. Similarly, employees
from Jackson in Denver have been volunteering through Junior
Achievement’s schools programme, helping to educate and inspire
young people to value free enterprise, business and economics to
improve the quality of their lives. Over 160 students have benefited
from the volunteering efforts of the Group’s employees.

Responsible investment (RI)

M&G‘s approach to responsible investment (RI) is set out in 
the booklet Issues Arising from Share Ownership, available at
www.mandg.co.uk. RI has focused principally on equity markets.
However, with more than £19 billion (as at 31 December 2006) 
of funds under management, PRUPIM, is one of the UK’s largest
commercial property investment managers and accounts for over
80 per cent of Prudential’s direct environmental impact in the UK.

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Prudential plc Annual Report 2006

Through participation in the Institutional Investor’s Group on climate
change and its participation on the property working group of the
United Nations Environment Programme Finance Initiative (UNEP FI),
PRUPIM is creating awareness of the implications of climate change
for property investment and how Prudential should address this. 

Employees

The following information is given principally in respect of
employees of the Group in the UK. The policy towards employees
overseas is the same but the practical application of the policy
varies according to local requirements.

Equal opportunity
Prudential recognises, respects and values difference and 
diversity. Its equal opportunities policy is to be fair, responsible 
and caring in all aspects of the business. The Group seeks to 
ensure all employees and applicants to its businesses are given
equal opportunity in all aspects of employment to ensure that the
Group’s businesses attract, retain and promote the best available
talent. All the businesses work to embed these principles in all
aspects of their management practices and to ensure that this is
evident to employees in their day-to-day work.

It is Group policy to give full and fair consideration and
encouragement to the employment of applicants with suitable
aptitudes and abilities, and to continuing the employment 
of staff who become disabled, and to providing training and 
career development opportunities to disabled employees.

Employee involvement
The Group has effective communication channels through 
which employees’ views can be sought on issues which concern
them. Throughout the Group there is close consultation between
management and other employees on appropriate matters of
concern, with a view to keeping employees informed about 
the progress of the Group’s business and the economic factors
affecting it. Communication with employees is achieved in 
a number of ways, including one-to-one staff briefings and 
through the Group’s intranet site.

M&G’s Staff Consultative Committee and UK Insurance Operations’
Employee Forum promote communication and consultation
throughout their respective businesses and provide for dialogue 
on a range of issues of interest to their staff.

Following the creation of PGDS in 2006, which brought together 
IT infrastructure staff into one Group business, PGDS in the UK
commenced the development of a staff consultative forum with 
the election of representatives. It is intended that this forum, along
with effective direct consultation, will deliver an excellent two-way
dialogue between staff and PGDS management.

In 2006, employees were again invited to participate in the Prudential
Savings-Related Share Option Scheme. The Scheme has now been
operating for 23 years and 40 per cent of UK staff currently participate.
The Prudential International Savings-Related Share Option Scheme
(ISSOS) for employees has been operating since 2000 in Hong Kong,
Malaysia and Singapore; since 2001 in Taiwan and India; and since
2003 in Korea. On average 15 per cent of employees in those
countries covered by the ISSOS currently participate. In addition,
since 2002 Prudential has operated the International Savings-Related
Share Option Scheme for Non-Employees (ISSOSNE) for its agents
in Hong Kong. Currently 11 per cent of agents participate.

Directors’ report: Operating and financial review

Corporate responsibility review

Following shareholder agreement in 2000 to authorise the Board to
introduce a Share Incentive Plan, The Prudential UK Share Incentive
Plan (SIP) was introduced in 2004 for employees of Prudential UK
Services Limited and The Prudential Assurance Company Limited,
and in 2005 for employees of Prudential Services Limited. This plan
enables employees to buy Prudential shares on a tax-efficient basis.
For every four Partnership shares bought, an additional Matching
share is granted. Currently 12 per cent of eligible staff participate.

The trustees of each of the Group’s UK pension schemes include
elected individuals.

Training and development
In the UK, Prudential is a member of the Employers’ Forum on
Disability, the Employers in the Community Network, set up by 
the National Centre for Volunteering, Race for Opportunity and 
the Work Foundation. These organisations aim to share best
practice, promote the benefits of a diverse workforce and make
discrimination in the workplace a thing of the past.

Engaging with employees and understanding their expectations
about corporate values, transparency, career development,
performance management, diversity and work-life balance is
essential. This understanding helps the Group to attract, retain 
and motivate its employees. 

Prudential recognises that it will benefit from the opportunity for 
its employees to develop their talents and achieve satisfying and
rewarding careers. Prudential is therefore committed to promoting
individual development and regularly assesses employees’ abilities,
progress and individual training needs.

In Asia, employee education is provided across the Group’s Asian
markets through PRUuniversity, which is available to all staff and is
offered in multiple languages. Programmes are centrally credited
and many are endorsed by external learning institutions. The
courses cover CR, management and leadership, technical and
business skills as well as a comprehensive range of self-improvement
material including language courses.

Treating customers fairly

The financial services industry is working with the UK regulator,
Government and consumers to improve the way they treat
customers. Prudential now has more than seven million customers
in Asia, over three million policies and contracts in force across the
US through Jackson, and over seven million customers in the UK
through Prudential UK. Prudential is committed to providing a high
level of customer service, communicating openly with customers,
providing clear information and to monitoring levels of satisfaction.

Prudential UK has signed up to the Association of British 
Insurers’ (ABI) Customer Impact Scheme. This Scheme is part 
of the industry’s commitment to continuously build on customers’
experiences, and Prudential will participate in an annual customer
survey, to measure changes in its customers’ experiences and
attitudes. Jackson measures its customer service quality through
annual benchmarking surveys. Prudential Corporation Asia surveyed
a sample of its customers in each of its 16 retail businesses in Asia,
to assess the likelihood of its customers recommending Prudential
Corporation Asia to their family and friends.

Environment/sustainable development

Protecting the environment is essential for the quality of life 
of current and future generations. The challenge is to combine
continuing economic growth with long-term sustainable
development. Prudential will endeavour to ensure its policies and
business actions promote the consideration of the environment.

The CR team is working with its peers in other companies to
develop an industry-wide approach to climate change. Prudential 
is part of the Forge Group, a consortium of financial institutions
formed to address the CR issues facing the financial services
industry and to develop a consistent approach towards their
management. In November 2006, the Forge Group agreed that its
focus in 2007 will be climate change and its strategic implications
for the financial services sector. 

In the US, Jackson has carefully monitored and worked to minimise
any negative environmental impact since it moved to its current
headquarters in 2000, working with State and local authorities on
new projects which protect the environment. 

Supply chain management

Prudential recognises that its own social, environmental and
economic impacts are associated not only with the products and
services it supplies but also with the performance of its suppliers
and contractors. 

It is Prudential’s policy to work in partnership with its suppliers to
help them reduce their impact on the environment and to manage
the challenges of sustainable growth. The number of suppliers
engaged on a business as usual basis is very high. Prudential has
therefore chosen to focus on those suppliers that potentially pose
the greatest risk to the environment. As a result, Prudential has
identified 55 suppliers to work with on the programme. 

Donations

Prudential is committed to supporting the communities where 
it is an employer. In 2006, the Group spent £4.7 million in support
of the community. Within this, direct donations to charitable
organisations amounted to £3.15 million, of which £2.35 million
came from European (EU) operations. This is broken down as
follows: Education £1,068,000; Social and Welfare £809,000;
Environment and Regeneration £82,000; Cultural £149,000 and
Staff Volunteering £242,000. The aggregate figure for charitable
donations from Prudential’s non-EU subsidiaries (Jackson and
Prudential Corporation Asia) amounted to £0.8 million. It is the
Group’s policy not to make donations to political parties or to 
incur political expenditure, within the meaning of those expressions
as defined in the Political Parties, Elections and Referendums Act
2000, and the Group did not make any such donations or incur 
any such expenditure in 2006.

Further information can be found in Acting Responsibly, 
the Group’s Corporate Responsibility Report 2006/7, 
accessed at www.prudential.co.uk/prudential-plc/cr/ 
Hard copies of the report are available from the Group’s CR team:
Laurence Pountney Hill, London EC4R 0HH. Tel: 020 7548 3706

Prudential plc Annual Report 2006

69

Directors’ report: Operating and financial review

Corporate responsibility review

Corporate responsibility review continued

Non-financial key performance table

The table below summarises key programme areas against our commitments, and outlines some of the Group’s achievements to date
and Prudential’s priorities for 2007.

Progamme areas
Financial Literacy

Customers

Key performance Indicator

Measurement

Continue to invest and help people to become
more informed about their financial well-being
and build the long-term capacity of community
organisations to provide financial education.

Monitor progress with charity partners. 

All charity partners to complete a post-donation
evaluation form.

Continue to maintain high standards of
customer service.

Tracking systems in place to monitor customer
satisfaction.

To provide information for customers in a variety
of ways.

To continue being a responsible investor 
on behalf of our clients.

Contribute to the investment performance 
of M&G funds.

To gain a comprehensive understanding 
of the costs and benefits of sustainable 
property investments.

To implement relevant sustainable property
investment techniques across our PRUPIM
property portfolio in a way that will increase
sustainability, while protecting and enhancing
investor returns.

Community

Make a measurable and positive impact 
in the communities where we operate.

Annual community spend as a percentage 
of pre-tax profit.

Level of colleague volunteering.

Employees

Supply chain

Environment

Communicate internally about the value 
and benefit of CR, the goals and purpose 
of the organisation and the Group Code 
of Business Conduct.

Maintain our commitment to health and 
safety management across the Group.

Work with suppliers to maximise the beneficial
social impact of our business, and reduce the
environmental impact.

Minimise our environmental impact, prevent
pollution and unnecessary damage to the
environment from our operations.

Use a variety of communication channels e.g. CR
e-learning module, employee magazines, Group
intranet site, news updates, videos and webcasts.

Total number of recordable health and safety
incidents (under RIDDOR: Reporting of Injuries
and Diseases and Dangerous Occurrences
Regulations). Currently only measured in the UK.

Total number of suppliers with whom we have
discussed environmental or CR issues.

Periodically review our environmental impact.

Shareholders

Focus on maximising long-term shareholder
value, thereby delivering returns to investors.

70

Prudential plc Annual Report 2006

Ongoing measurement of building energy
efficiency, water efficiency, waste recycling 
of our actively managed property portfolio.

Dialogue with investors.

Dialogue with investment analysts responsible
for ethical investment funds.

Inclusion in socially responsible indices 
e.g. FTSE4Good.

Directors’ report: Operating and financial review

Corporate responsibility review

Progress in 2006

Prudential extended the financial literacy programme to India. 

Piloted the programme in Malaysia during December 2006.

Prudential Corporation Asia has developed a detailed Customer Satisfaction
model in Malaysia for its sales and service process. Jackson measures its
customer service quality through annual benchmarking surveys. Prudential 
UK is accredited to the Association of British Insurers (ABI’s) Customer 
Impact Scheme.

Prudential regularly updates customers on products and important financial
topics through MeetPru events, Plan from the Pru, Pru News, the Prudential
Magazine, and the M&G Spin-Free guides.

Looking forward – in 2007 we plan to:

Continue implementing the financial literacy programme 
in China, India and Vietnam, and we will review the pilot
programme in Malaysia.

Roll out the Customer Satisfaction model in Asia to other 
parts of its business and use feedback to improve customer
service. Prudential UK plans to work closely with the ABI 
on the Customer Impact Scheme.

Continue to provide customers with clear and responsible
marketing information.

M&G manages two ethical investment funds: Prudential M&G Light Green
Fund and the Prudential Ethical Trust Fund.

Continue to maintain active dialogue with our investee
companies.

Worked with the United Nations Environment Programme Finance 
Initiative (UNEP FI) to establish a Socially Responsible Property Investment
Working Group.

Play a central role in the activities of both the Investment
Property Forum/Institutional Investors Group on Climate
Change, Responsible Property Investment Working Group and
the UNEP FI Responsible Property Investment Workstream.

Based on IFRS statutory operating profit, Prudential’s community spend 
equates to 0.53 per cent.

Continue to make a measurable and positive impact in the
communities where we operate.

Successfully launched the new employee volunteering programme, The
Chairman’s Award and created appropriate relationships with charities in 
each of our markets to support this. Over 1,600 employees volunteered.

Ensure we have community investment programmes running
in most of our markets.

Continued to update employees on CR initiatives and the Group Code 
of Business Conduct through the annual CR report, the annual CR webcast 
and fortnightly news updates.

Update and roll out the CR e-learning module to all new
employees. Continue to review and communicate our CR
report and policies.

We have recorded four RIDDOR accidents in the UK.

Rolled out UK CR supply chain programme to 55 suppliers.

Prudential developed a new Environmental Policy Statement which has been
approved at Group level. 

A pilot scheme for an improved building management system is being tested 
in Reading, UK. If successful, this will reduce energy consumption and be
introduced in other business units.

Reviewed performance data.

We have achieved ISO14001 certification for 10 actively managed properties.

The Company has continued with a programme of dialogue with shareholders,
across a broad geographic spread.

Dialogue with investment analysts, CR rating agencies and research
organisations responsible for ethical investment funds.

Met FTSE4Good global CR criteria and awarded continued membership.

Continue to work with business units to ensure compliance
with the Group H&S Framework. Ensure each business unit
produces an H&S action plan.

Continue to work in partnership with our suppliers to help
them reduce their social and environmental impacts.

Provide environmental performance data across the Group.

Establish an Environment Network initially in the UK and 
the US.

We are continuing to roll out ISO14001 certification across 
our entire managed portfolio by the end of 2007.

We are developing our monitoring and targeting system 
to measure environmental performance.

Further dialogue with the investment community.

Continue dialogue with the investment community.

Continue to monitor progress and engage with the
FTSE4Good co-ordinators.

Prudential plc Annual Report 2006

71

Directors’ report: Corporate governance

Corporate
governance

73 Corporate governance report
80 Board of directors

72

Prudential plc Annual Report 2006

Directors’ report: Corporate governance

Corporate governance report

Corporate governance report

The directors are committed to high standards of corporate
governance and support the Combined Code on Corporate
Governance issued by the Financial Reporting Council (the Code).
The Company has complied throughout the financial year ended
31 December 2006 with all of the provisions set out in Section 1 
of the Code, and has applied the principles of the Code in the
manner described below and in the directors’ remuneration report.

The Group maintains a corporate website www.prudential.co.uk
containing a wide range of information of interest to private and
institutional investors where further information can be obtained,
including the Group’s financial calendar.

The Board 

As at 31 December 2006, the Board comprised the Chairman, 
six executive directors and seven independent non-executive
directors, as set out on pages 80 and 81. Nick Prettejohn, Lord
Turnbull and Barry Stowe were appointed as directors on 1 January
2006, 18 May 2006 and 1 November 2006 respectively. 
Rob Rowley and Mark Norbom ceased to be directors of the
Company on 18 May 2006 and 14 December 2006 respectively. 
In accordance with the Articles of Association, Barry Stowe will
retire and offer himself for election at the Annual General Meeting
on 17 May 2007. Philip Broadley, Michael Garrett, Bridget
Macaskill and Clark Manning will retire by rotation at the Annual
General Meeting and offer themselves for re-election. 

The non-executive directors bring a wide range of business,
financial and global experience to the Board. Biographical details
of the current Board members appear on pages 80 and 81. 
Details of each director’s interests in shares and debentures of 
the Company and its subsidiary, Egg plc, which was listed until
20 February 2006, are set out in the directors’ remuneration report
on page 88. Protections afforded to directors, including qualifying
third party indemnities under the provisions of the Companies Act
1985, are detailed in the directors’ remuneration report on page
87. The roles of Chairman and Group Chief Executive are separate
and clearly defined, and the scope of these roles has been
approved by the Board so that no individual has unfettered 
powers of decision making. The Chairman is responsible for the
leadership and governance of the Board as a whole and the 
Group Chief Executive for the management of the Group and the
implementation of Board strategy and policy on the Board’s behalf.
In discharging his responsibility, the Group Chief Executive is
advised and assisted by the Group Executive Committee,
comprising all the business unit heads and a Group head office
team of functional specialists. James Ross is the Company’s Senior
Independent Director, to whom concerns may be conveyed by
shareholders if they are unable to resolve them through the
existing mechanisms for investor communications, or where such
channels are inappropriate. The Chairman meets, at least annually,
with the non-executive directors without the executive directors
being present.

During 2006, the Board met 11 times and held a separate two-day
strategy meeting. Each year, at least one of the Board meetings is
held at one of the Group’s business operations to facilitate a fuller
understanding of the diversity of the business. In June 2006, a
Board meeting was held in Chicago. The Board also visited the
offices of Jackson National Life Insurance Company (Jackson) 
in Lansing, Michigan, and took part in a day and a half of
presentations given by senior members of the Jackson and 

PPM America management teams on the US businesses and future
market opportunities. In November 2006, a Board meeting was
held in Derby, which included presentations on the operations 
of Egg.

The majority of the directors attended all scheduled Board
meetings occurring during their period in office, apart from some
absence due to ill health, family bereavements and one clash with
a long-standing prior engagement. In addition, Mr Norbom was no
longer required to attend Board meetings after it had been agreed
that he would be leaving the Company. There were two additional
Board meetings, and the majority of the directors attended those
meetings. Where directors were not able to attend any of the
meetings, their views were canvassed by the Chairman prior to 
the meeting. The table on page 77 details the number of Board
and Committee meetings attended by each director throughout
the year. A further six ad hoc Board Committee meetings took
place during the year. In addition, the Chairman met with the 
non-executive directors without the executive directors present 
in December.

The Board’s terms of reference, which are regularly reviewed, set
out those matters specifically reserved to it for decision, in order 
to ensure that it exercises control over the Group’s affairs. These
include approval of the annual and interim results, strategy and
corporate objectives, operating plans, significant transactions and
matters affecting the Company’s share capital.

A corporate governance framework approved by the Board maps
out the internal approvals processes and those matters which 
may be delegated. These principally relate to the operational
management of the Group’s businesses and include pre-determined
authority limits delegated by the Board to the Group Chief Executive
for further delegation by him in respect of matters which are
necessary for the effective day-to-day running and management 
of the business.

The chief executive of each business unit, who in respect of his
business unit responsibilities reports to the Group Chief Executive,
has authority for management of that business unit and has
established a management board comprising its most senior
executives. In accordance with the Group Governance Framework,
business unit chief executives certify annually their compliance with
the requirements of the framework. The Board has adopted a Code
of Business Conduct, which sets out the behaviour expected of staff
in their dealings with shareholders, customers, fellow employees,
suppliers and other stakeholders of the Group. A copy of the
Company’s Code of Business Conduct may be found on the website
at www.prudential.co.uk/prudential-plc/cr/managementpolicies/
codeofconduct

The Board is responsible for ensuring that an effective system for
succession planning and management development is in place.
This is delivered through an established review process that is
applied across all the businesses and covers both director and
senior management succession and development. The Board
reviews the outcomes of the review annually and actions arising
from the review are implemented as part of the management
development agenda.

All directors have direct access to the services of the Company
Secretary who advises them on all corporate governance matters,
on Board procedures, and on compliance with applicable rules and
regulations. In order to ensure good information flows, full Board

Prudential plc Annual Report 2006

73

Directors’ report: Corporate governance

Corporate governance report

Corporate governance report continued

and Committee papers are provided to the directors by the
Company Secretary in the ordinary course approximately one
week before each Board or Committee meeting. 

Other commitments of the Chairman and changes during the year
are detailed in his biography on page 80. The Board is satisfied 
that these other commitments are not such as to interfere with the
performance of the Chairman’s duties for the Group.

Board Committees

The Board has established audit, remuneration and nomination
committees, each a standing committee of non-executive directors
with written terms of reference, which are kept under regular
review. Reports of each of those committees are included below:

Audit Committee report
The Group Audit Committee is a key element of the Group’s
governance framework. This report sets out its responsibilities and
the work the Committee has done to meet its objectives.

Role of the Committee
The Committee’s principal oversight responsibilities cover:

• internal control and risk management;

• internal audit;

• half-year and full-year results, press releases and annual report

and accounts;

• accounting policies and key judgemental areas, Group policies
for compliance with relevant regulations worldwide, including
Sarbanes-Oxley procedures;

• US filings and related external audit opinion;

• external auditor’s interim management letter, external auditor’s

full-year memorandum, external audit opinion and final
management letter;

• auditor independence, external auditor’s plans and audit

strategy, effectiveness of the external audit process, external
auditor’s qualifications, expertise and resources, economic
service, and recommendations for the appointment/re-
appointment of the external auditor;

• framework and effectiveness of the Group’s systems of internal

control and Turnbull compliance statement;

• effectiveness of the Group Risk Framework and half-yearly key

risk report;

• internal audit plan and resources, and monitoring of the audit

framework and internal audit effectiveness;

• effectiveness of compliance processes and controls, and

• external audit (including auditor independence); and

performance against the Group Compliance Plan;

• financial reporting.

• audit committee effectiveness and terms of reference;

The Committee has formal terms of reference set by the Board,
which are reviewed regularly.

• Group Security annual report, report on anti-money laundering

and reporting of allegations from whistleblowers;

Membership
The Group Audit Committee is comprised exclusively of independent
non-executive directors of the Company, as set out below:

• International Financial Reporting Standards (IFRS) and practices; 

• Supplementary Financial Reporting under European Embedded

Value (EEV); and

Kathleen O’Donovan ACA (Chairman)
Keki Dadiseth FCA 
James Ross
Lord Turnbull (appointed 1 January 2007)

Full biographical details of the members of the Committee, including
their relevant experience, are set out on pages 80 and 81.

The Board has designated Kathleen O’Donovan as its audit
committee financial expert for Sarbanes-Oxley Act purposes; she
also has recent and relevant financial experience for the purposes
of the Code. 

Meetings
The Committee met nine times during the year. Additionally, by
invitation, the Chairman of the Board, the Group Finance Director,
the Group Chief Risk Officer, the Company Secretary, the Group-
wide Internal Audit Director, and other senior staff from Internal
Audit, Group Risk and Group Compliance where appropriate, as
well as the external auditor, attended the majority of the meetings. 

The Chairman held preparatory meetings with the Group-wide
Internal Audit Director, the Group Chief Risk Officer, the external
auditor, the Group Finance Director and the Company Secretary
before each Committee meeting, with the exception of single-issue
meetings. A detailed annual agenda has been developed which
ensures all matters for which the Committee is responsible are
addressed at the appropriate time of year. The principal business
of the Committee’s meetings includes:

• changes in and implementation of Group Accounting Policies in

compliance with International Accounting Standards and
practices, including the European CFO Forum Principles and
Guidance on Embedded Values and IFRS.

During the year, the Committee’s standing agenda items also
included reports from Group-wide Internal Audit, Group Risk,
Group Compliance, Group Tax and Group Security. In addition, 
the Committee received presentations from some of the business
unit chief executives and members of senior management.

The Group Audit Committee Chairman reported to the Board on
matters of particular significance after each Committee meeting,
and the minutes of Committee meetings were circulated to all
Board members.

The Committee recognises the need to meet without the presence
of executive management. Such sessions were held in February
and July 2006 with the external and internal auditors, and in
September 2006 with the internal auditors.

Business unit audit committees
Each business unit has its own audit committee whose members
and chairmen are independent of the respective business unit. 
The chairmen of these committees are approved by the Chairman
of the Group Audit Committee, and the committees are attended
by business unit senior management including the business units’
chief executives and heads of finance, risk, compliance and
internal audit. Business unit audit committees have similar terms 

74

Prudential plc Annual Report 2006

Directors’ report: Corporate governance

Corporate governance report

of reference to the Group Audit Committee, and report significant
issues to the Group Audit Committee when they arise. They
approve the business unit internal audit plans and oversee the
adequacy of internal audit resources, receive presentations from
external audit, and meet privately with local external audit and the
business unit heads of internal audit. 

Internal control and risk management
The Group Audit Committee reviewed the Group’s statement on
internal control systems prior to its endorsement by the Board. It
also reviewed the policies and processes for identifying, assessing
and managing business risks. Throughout the year, the Committee
received the minutes of the Disclosure Committee and the Group
Operational Risk Committee and noted their activities. Further
information on those Committees appears on pages 79 and 55.

Pursuant to the requirements of Section 404 of the Sarbanes-Oxley
Act, the Group must undertake an annual assessment of the
effectiveness of internal control over financial reporting. In
common with other companies which must comply with this
legislation, this has required the Group to undertake a significant
project to document and test its internal controls over financial
reporting. The Committee has overseen the progress of this
project through regular status reports submitted by management
in 2006. During the year, the Group’s external auditor, KPMG
Audit Plc, also reported to the Committee on the Company’s
progress towards compliance with Section 404. The first annual
assessment and related report from the external auditor will be
included in the Group’s annual report on Form 20-F, which will be
published in the coming months.

Internal audit
The Group Audit Committee regards its relationship with internal
audit as a particularly important one. Group-wide Internal Audit
plays an important role in supporting the Committee to fulfil its
responsibilities under the Code and the Sarbanes-Oxley Act. Each
of the Group’s business units has an internal audit team, the heads
of which report to the Group-wide Internal Audit Director. Group-
wide Internal Audit resources, plans and work are overseen by the
Group Audit Committee and by business unit audit committees.
Across the Group, total internal audit headcount stands at 118.
The Group-wide Internal Audit Director reports functionally to 
the Committee and for management purposes to the Group Chief
Risk Officer.

During the year, the business unit audit committees reviewed and
approved internal audit’s plans, resources and the results of its
work. Reporting to the Group Audit Committee by Group-wide
Internal Audit occurs through formal reports four times during the
year and through private meetings, as well as additional regular
private meetings between the Chairman of the Committee and the
Group-wide Internal Audit Director. 

The Committee assesses the effectiveness of the internal audit
function through a review carried out by external advisers, and
through ongoing dialogue with the Group-wide Internal Audit
Director. An external review of internal audit arrangements and
standards was also conducted in 2006 to ensure that the activities
and resources of internal audit are most effectively organised to
support the oversight responsibilities of the Committee. This
review, performed by Deloitte, confirmed that the internal audit
function complies with the Institute of Internal Auditors’
international standards for the professional practice of internal
auditing and is operating effectively.

External audit
The Group Audit Committee has a key oversight role in relation to
the external auditor, KPMG Audit Plc, whose primary relationship
is with the Committee. The Group’s Auditor Independence Policy
ensures that the independence and objectivity of the external
auditor is not impaired, and that the Group maintains a sufficient
choice of appropriately qualified audit firms. The policy sets out
four key principles which underpin the provision of non-audit
services by the external auditor, namely that the auditor should not:

• audit its own firm’s work; 

• make management decisions for the Group;

• have a mutuality of financial interest with the Group; or 

• be put in the role of advocate for the Group. 

The Committee reviewed and updated the policy in December 2005.

The Group has a policy that at least once every five years, the
Committee undertakes a formal review to assess whether the
external audit should be re-tendered. The external audit was last
put out to competitive tender in 1999 when the present auditor
was appointed. In both 2005 and 2006, the Committee formally
considered the need to re-tender the external audit service and
concluded that, given the significant changes in accounting and
regulatory requirements, the interests of the Company were better
served by retaining the existing auditor through a period of
transition. In addition, the Committee concluded that there was
nothing in the performance of the auditor requiring a change,
except a rotation of audit partner, in line with the Auditing
Practices Board Ethical Statements and the Sarbanes-Oxley Act,
which the Group is effecting following approval of the 2006
Annual Report.

During the year, the Committee assessed the qualification,
expertise and resources, effectiveness and independence of the
external auditor. In addition to the questioning of the external
auditor and the Group Finance Director, which is a regular feature
of meetings, the review of the effectiveness of the external audit
process was conducted through a questionnaire-based exercise
administered by Group-wide Internal Audit, supplemented by
interviews with senior finance staff and Committee members. 

For the year ended 31 December 2006, the Committee approved
fees of £10.1 million for audit services and other services supplied
by its auditor pursuant to relevant legislation. In addition, the
Committee approved other fees of £2.4 million, not related to audit
work, and in accordance with the Group’s Auditor Independence
Policy, these fees were approved prior to work commencing.
These non-audit related fees amounted to 19 per cent of total fees
paid to its auditor, KPMG Audit Plc. The Committee reviewed the
non-audit services being provided to the Group by its auditor at
regular intervals in 2006. These services primarily related to
comfort and attestation letters, to assurance services associated
with the implementation of Sarbanes-Oxley, to accounting and
regulatory requirements, and to corporate finance transactions.
Further information is provided in note I4 on page 235.

Financial reporting
The Group Audit Committee reviewed the interim and annual
financial statements before their submission to the Board, paying
particular attention to critical accounting policies and practices and
any changes in them; decisions requiring a major element of
judgement; unusual transactions; clarity of disclosures; significant

Prudential plc Annual Report 2006

75

Nomination Committee report 
Sir David Clementi FCA MBA (Chairman)
Bridget Macaskill 
James Ross 

The Nomination Committee is comprised exclusively of
independent non-executive directors and the Chairman. The
Group Chief Executive is also closely involved in the work of the
Committee and is invited to attend and contribute to meetings of
the Committee. The Committee meets as required to consider
candidates for appointment to the Board and to make
recommendations to the Board in respect of those candidates. The
Committee, in consultation with the Board, evaluates the balance
of skills, knowledge and experience on the Board and makes
recommendations regarding appointments based on merit and
against objective criteria and the requirements of the Group’s
business. In appropriate cases, search consultants are used to
identify suitable candidates. 

During 2006, the Committee held four meetings resulting in the
appointment by the Board of Lord Turnbull as a non-executive
director on 18 May 2006, and Barry Stowe as an executive director
on 1 November 2006. Full biographical details of these new
directors are set out on pages 80 and 81.

During the year, the Nomination Committee continued the search
for additional non-executive directors and employed professional
search consultants to oversee the initial process. This process 
is ongoing. 

Board Committees – terms of reference
The full terms of reference of the Group Audit, Remuneration and
Nomination Committees are available on the Company’s website 
at www.prudential.co.uk/prudential-plc/aboutpru/
corporategovernance/boardcommittees/
Hard copies may be obtained upon written request to the
Company Secretary at the Company’s registered office.

Directors’ report: Corporate governance

Corporate governance report

Corporate governance report continued

audit adjustments; the going concern assumption; compliance with
accounting standards; and compliance with obligations under the
Code and other applicable laws and regulations.

In addition, the Committee is regularly briefed by senior
management on developments in International Financial 
Reporting Standards.

Confidential reporting
At each meeting, the Committee received and reviewed a report
on calls to the confidential reporting line, which is made available
to employees to enable them to communicate confidentially on
matters of concern, and actions taken in response to these calls.
The Committee also considered whether any internal control
implications arose from communications received. No internal control
implications were raised from calls to the confidential helpline.

Audit committee effectiveness
During the year, the Group Audit Committee undertook a formal
review of its own effectiveness and the Committee is satisfied,
based on the findings of this review, that it had been operating 
as an effective audit committee, meeting all applicable legal and
regulatory requirements. Further reviews of the effectiveness 
of the Committee will be undertaken annually. 

Remuneration Committee report
Bridget Macaskill (Chairman)
Keki Dadiseth FCA
Michael Garrett
Roberto Mendoza 

Full biographical details of the members of the Remuneration
Committee, including their relevant experience, are set out 
on pages 80 and 81.

The Remuneration Committee is comprised exclusively of
independent non-executive directors of the Company. While the
Chairman and Group Chief Executive are not members, they
attend meetings unless they have a conflict of interest.

The Remuneration Committee normally has scheduled meetings at
least three times a year and a number of additional meetings, as
required, to review remuneration policy and the application of that
policy. The Remuneration Committee determines the remuneration
packages of the Chairman and executive directors, and monitors
the level and structure of remuneration for a defined population of
senior management as determined by the Board. The Committee
agreed principles for the level and structure of remuneration for
this population. During 2006, a total of nine meetings were held. 
In framing its remuneration policy, the Committee has given full
consideration to the provisions of Schedule A to the Code. The
directors’ remuneration report prepared by the Board is set out 
in full on pages 83 to 95. In preparing the report, the Board has
followed the provisions of the Code, the Listing Rules of the
Financial Services Authority, and the Companies Act 1985 as
amended from time to time, in particular by The Directors’
Remuneration Report Regulations 2002.

Except in relation to the remuneration of the Group Chief
Executive, when only the Chairman is consulted, the Remuneration
Committee consults the Chairman and the Group Chief Executive
about the Committee’s proposals relating to the remuneration of 
all executive directors. The Committee has access to professional
advice inside and outside the Company.

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Directors’ report: Corporate governance

Corporate governance report

Attendance at Board and Committee meetings

Directors’ independence, development and re-election 

The number of full Board and Committee meetings attended by
each director during 2006 was as follows:

Committee

Audit Remuneration
Committee

Nomination
Committee
Meetings*** Meetings 

Full 
Board
Meetings*

No. of meetings in year

11

Sir David Clementi
Philip Broadley
Keki Dadiseth1
Michael Garrett2
Bridget Macaskill3
Clark Manning4
Michael McLintock5
Roberto Mendoza 
Mark Norbom6
Kathleen O’Donovan7
Nick Prettejohn
James Ross 
Rob Rowley8
Barry Stowe9
Mark Tucker
Lord Turnbull10

11 (11)
11 (11)
9 (11)
10 (11)
9 (11)
10 (11)
9 (11)
11 (11)
8 (11)
10 (11)
11 (11)
11 (11)
6 (6)
2 (2)
11 (11)
5 (5)

Meetings**

9

n/a
n/a
3 (9)
n/a
n/a
n/a
n/a
n/a
n/a
9 (9)
n/a
9 (9)
4 (4)
n/a
n/a
n/a

9

n/a
n/a
8 (9)
9 (9)
9 (9)
n/a
n/a
9 (9)
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a

4

4 (4)
n/a
n/a
n/a
4 (4)
n/a
n/a
n/a
n/a
n/a
n/a
4 (4)
2 (2)
n/a
n/a
n/a

Figures in brackets indicate the maximum number of meetings which the individual
could have attended in the period in which she/he was a Board or Committee
member.

*During 2006 there were nine scheduled Board meetings and two additional 
Board meetings. 

**During 2006 there were eight scheduled Audit Committee meetings and one
additional meeting.

***During 2006 there were three scheduled Remuneration Committee meetings 
and six additional meetings. 

1. Unable to attend two scheduled Board meetings and certain Audit and
Remuneration Committee meetings due to illness and serious illness of a member 
of his immediate family.

2. Unable to attend one scheduled Board meeting due to a family bereavement.

3. Unable to attend one scheduled and one additional Board meeting held on
consecutive days due to a family bereavement.

4. Attended all scheduled meetings, but was unable to attend one of the additional
Board meetings due to a prior commitment.

5. Unable to attend one scheduled and one additional Board meeting due to illness.

6. Ceased to be a director on 14 December 2006 but not required to attend Board 
or Board Committee meetings on or after 21 September 2006. In addition, was unable
to attend one earlier additional meeting due to a prior commitment.

7. Unable to attend one scheduled Board meeting due to a long-standing prior
commitment.

8. Ceased to be a director on 18 May 2006.

9. Appointed as a director on 1 November 2006.

10. Appointed as a director on 18 May 2006.

Independent professional advice 

The Board has approved a procedure whereby directors have 
the right in furtherance of their duties to seek independent
professional advice at the Company’s expense. 

Copies of any instructions and advice given by an independent
professional adviser to a director are supplied by the director to
the Company Secretary who will, where appropriate, circulate to
other directors sufficient information to ensure that other members
of the Board are kept informed on issues arising which affect the
Company or any of its subsidiaries. 

The Chairman was independent on appointment. Throughout 
the year all non-executive directors were considered by the 
Board to be independent in character and judgement. 
No non-executive director:

• has been an employee of the Group within the last five years;

• has, or has had within the last three years, a material business

relationship with the Group;

• receives remuneration from the Group other than a director’s fee;

• has close family ties with any of the Group’s advisers, directors or

senior employees;

• represents a significant shareholder; or

• has served on the Board for more than nine years.

During the year to 28 February 2006, cross-directorships existed
with Roberto Mendoza and Philip Broadley who both sat on the
boards of Egg plc and Egg Banking plc (Egg), the Company’s
subsidiaries. Egg plc had its own listing on the London Stock
Exchange until 20 February 2006. The Board does not consider
that this relationship in any way affected Mr Mendoza’s status as
an independent director of the Company, as both Mr Broadley and
Mr Mendoza disclosed their interests as director and Chairman of
Egg respectively where appropriate. Egg plc became a wholly-
owned subsidiary of the Company on 16 May 2006, and on
29 January 2007 the Company announced that it had entered into
a binding agreement to sell Egg Banking plc.

During the year, Keki Dadiseth was appointed as a non-executive
director of ICICI Prudential Life Insurance Company Limited, an
Indian company which is owned 26 per cent by Prudential, and 
of Prudential ICICI Trust Limited, an Indian company which is
owned 49 per cent by Prudential. The Board does not consider
that these appointments in any way affect Mr Dadiseth’s status 
as an independent director of Prudential.

The Group is one of the UK’s largest institutional investors and 
the Board does not believe that this situation compromises the
independence of those non-executive directors who are also on
the boards of companies in which the Group has a shareholding.
The Board also believes that such shareholdings should not
preclude the Company from having the most appropriate and
highest calibre non-executive directors. 

The term for which a non-executive director is appointed is usually
an initial three-year term, following their election by shareholders
at the first Annual General Meeting after their appointment. Their
appointment is reviewed towards the end of this period against
performance and the requirements of the Group’s businesses. The
terms and conditions of appointment of non-executive directors
are available for inspection at the Company’s registered office
during normal business hours and at the Annual General Meeting.
All directors are required to submit themselves for election at the
first Annual General Meeting following their appointment by the
Board, and for re-election at subsequent Annual General Meetings
at least every three years, and also when reaching the age of 70.

The Company Secretary supports the Chairman in providing
tailored induction programmes for new directors and on-going
training for all directors. On appointment, all directors embark
upon a wide-ranging induction programme covering, amongst

Prudential plc Annual Report 2006

77

Directors’ report: Corporate governance

Corporate governance report

Corporate governance report continued

other things, the principal bases of accounting for the Group’s
results, the role of the audit committee and the ambit of the
internal audit function. In addition, they receive detailed briefings
on the Group’s principal businesses, its product range, the markets
in which it operates and the overall competitive environment.
Other areas addressed include legal issues affecting directors 
of financial services companies, the Group’s governance
arrangements, its investor relations programme, as well as 
its remuneration policies.

A programme of on-going professional development was
undertaken for all directors in 2006, which covered a number 
of sector-specific and business issues as well as legal, accounting
and regulatory changes and developments. A cornerstone of the
programme was a series of presentations made to the Board 
by the Jackson and PPM America management teams on the US
businesses and future market opportunities, during the Board visit
to Chicago and Lansing, Michigan, in June 2006. A further series 
of presentations was also given to the Board in November 2006 on
the Egg business, when the Board visited Egg’s offices in Derby.
Throughout their period in office, directors are continually updated
on the Group’s businesses and the regulatory and industry-specific
environments in which they operate. These updates can be in 
the form of written reports to the Board or meetings with senior
executives and, where appropriate, external sources. Directors are
also advised on appointment of their legal and other duties and
obligations as a director of a UK-listed company both in writing
and in face-to-face meetings with the Company Secretary.

Performance evaluation 

An evaluation was carried out of the performance of the Board and
its Committees for the year 2006, in line with the requirements of
the Code. The aim was to improve the effectiveness of the Board
and its Committees and the Group’s performance.

The evaluation of the Board as a whole and of the Chairman was
carried out by an independent consultant, following a briefing by
the Chairman and the Senior Independent Director. Interviews
were conducted with each Board member and the Company
Secretary by the independent consultant. The interview questions
were based on the Code and sought views on the effectiveness of
the Board as a whole, the Chairman’s performance, and processes
for making specific decisions during the year. The independent
consultant prepared its report based on the interviews with
directors. The overall results of the evaluation were presented to
and reviewed by the Board in February 2007. The Board
considered the report of the independent consultant and, without
the Chairman present, met under the chairmanship of the Senior
Independent Director to review the performance of the Chairman. 

In addition, the performance of the non-executive directors and
the Group Chief Executive was evaluated by the Chairman in
individual meetings. The Group Chief Executive individually
appraised the performance of each of the executive directors.

Relations with shareholders 

As a major institutional investor, the Company is acutely aware of
the importance of maintaining good relations with its shareholders.
The Company regularly holds discussions with major shareholders
and a programme of meetings took place during 2006. Board
members also regularly receive copies of the latest analysts’ and

78

Prudential plc Annual Report 2006

brokers’ reports on the Company and the sector, to further
develop their knowledge and understanding of external views
about the Company. The Chairman and some of the non-executive
directors provided feedback to the Board on issues raised with
them by major shareholders. Should major shareholders wish to
meet newly appointed directors they are welcome to do so.

Annual General Meeting
The Annual General Meeting will be held in the Churchill
Auditorium at The Queen Elizabeth II Centre, Broad Sanctuary,
Westminster, London SW1P 3EE on 17 May 2007 at 11.00am. 
The Company believes the Annual General Meeting is an
important forum for both institutional and private shareholders 
and encourages attendance by all its shareholders. At its Annual
General Meeting in 2006, the Company introduced voting on a
poll on all resolutions, and the voting results, which included all
votes cast for and against each resolution at the meeting, and all
proxies lodged prior to the meeting, were indicated at the meeting
and published on the Company’s website as soon as practicable
after the meeting. The Company also disclosed the number of
votes withheld at the meeting and on its website. This practice
provides shareholders present with sufficient information
regarding the level of support and opposition to each resolution,
and ensures all votes cast either at the meeting or through proxies
are included in the result. As with last year’s meeting, shareholders
will again be given the opportunity to put questions to the Board
on matters relating to the Group’s operation and performance.

Major shareholders
The number of accounts on the share register at 31 December
2006 was 79,881 (2005: 60,942). Further information about
shareholdings in the Company is given on page 282. As at 
14 March 2007, the Company had received notification in
accordance with Rule 5.1.2 R of the UK Listing Authority’s
Disclosure and Transparency Rules from Legal & General
Investment Management Limited and Barclays PLC of holdings 
of 4.50 per cent and 3.02 per cent respectively of the Company’s
ordinary share capital at the time of notification.

The shareholder information section on pages 282 and 283 details
further information that may be of interest to shareholders.

Authority to purchase own shares

At the Annual General Meeting in 2006, shareholders granted
authority to the directors for the purchase by the Company of its
own shares in accordance with the relevant provisions of the
Companies Act 1985. This authority will expire at the end of the
Annual General Meeting to be held in 2007 or 18 months from the
date granted, whichever is earlier.

Shares issued under authority to disapply pre-emption rights

Details of shares issued during 2006 and 2005 are given in note H11
on page 211. Shares issued in 2004 disapplying pre-emption rights
amounted to 567,121, which were issued under the Group’s share
option schemes. The total of shares issued disapplying pre-emption
rights amounted to less than 7.5 per cent over the last three years.

Financial reporting 

The directors have a duty to report to shareholders on the
performance and financial position of the Group and are responsible 

Directors’ report: Corporate governance

Corporate governance report

for preparing the financial statements on pages 99 to 249 and 
the supplementary information on pages 252 to 280. It is the
responsibility of the auditor to form independent opinions, 
based on its audit of the financial statements and of the EEV 
basis supplementary information, and to report its opinions to 
the Company’s shareholders and to the Company respectively. 
Its opinions are given on pages 251 and 281. 

Company law requires the directors to prepare financial statements
for each financial year which give a true and fair view of the state
of affairs of the Company and of the Group. The criteria applied in
the preparation of the financial statements are set out in the
statement of directors’ responsibilities on page 250.

After making appropriate enquiries, the directors consider that the
Group has adequate resources to continue its operations for the
forseeable future. The directors therefore continue to use the
going concern basis in preparing the financial statements.

Disclosure of information to auditor

The directors who held office at the date of approval of this
directors’ report confirm that, so far as they are each aware, there
is no relevant audit information of which the Company’s auditor is
unaware; and each director has taken all the steps that he or she
ought to have taken as a director to make himself or herself aware
of any relevant audit information and to establish that the
Company’s auditor is aware of that information.

Auditor

A resolution for the re-appointment of KPMG Audit Plc as auditor
of the Company until the end of the 2008 Annual General Meeting
will be put to the Annual General Meeting on 17 May 2007.

Risk management and internal control 

The Board has overall responsibility for the Group’s system of
internal control, and for reviewing its effectiveness. All business
units are required to confirm annually that they have undertaken
risk management during the year as required by the Group Risk
Framework, and that they have reviewed the effectiveness of the
systems of internal control. The results of this review are reported
to and reviewed by the Group Audit Committee and the Board,
and it was confirmed that effective processes of internal control
and risk management as required by the Group Risk Framework
were in place throughout the period covered by this report, and
that they complied with the revised guidance on the Combined
Code issued in October 2005 (the Turnbull guidance). Business
unit internal audit teams execute risk-based audit plans throughout
the Group, from which all significant issues are reported to the
Group Audit Committee as they arise. The procedures for the
management of risk and the systems of internal control operated
by the Group are described in more detail within the risk
management section on pages 54 to 66. 

In line with the guidance on the Combined Code, the certification
provided above does not apply to certain material joint ventures
where the Group does not exercise full management control. 
In these cases, the Group satisfies itself on the adequacy of 
the policies adopted and their operation through the year by 
its representation in the joint ventures’ boards. In line with the
Group Risk Framework and as set out within the section on risk
governance on pages 54 to 57, the management of the relevant

business unit discusses material issues and risks and includes
them, where appropriate, in the regular risk reports to the Group. 

US corporate governance compliance

The Sarbanes-Oxley Act 2002 (the Act) was passed by the US
Congress in July 2002 to establish new or enhanced standards for
corporate accountability in the US. As a result of the listing of its
securities on the New York Stock Exchange, the Company is
required to comply with the relevant provisions of the Act as they
apply to foreign private issuers, and has adopted procedures to
ensure this is the case. 

In particular, in relation to Section 302 of the Act, which covers
disclosure controls and procedures, a Disclosure Committee has
been established reporting to the Group Chief Executive, chaired
by the Group Finance Director and comprising members of senior
management. The objectives of this Committee are to:

• assist the Group Chief Executive and the Group Finance Director

in designing, implementing and periodically evaluating the
Company’s disclosure controls and procedures;

• monitor compliance with the Company’s disclosure controls 

and procedures;

• review and provide advice to the Group Chief Executive and

Group Finance Director with regard to the scope and content of
all public disclosures made by the Company which are of
material significance to the market or investors; and

• review and consider, and where applicable follow up on, matters
raised by other components of the disclosure process, including
matters to be raised with the Group Audit Committee, the
internal auditor or the external auditor of the Company’s internal
controls to the extent they are relevant to the disclosure process.

In discharging these objectives, the Committee helps to support
the certifications by the Group Chief Executive and the Group
Finance Director of the effectiveness of disclosure procedures and
controls required by Section 302 of the Act.

The provisions of Section 404 of the Act require the Company’s
management to report on the effectiveness of internal control over
financial reporting in its annual report on Form 20-F, which is filed
with the US Securities and Exchange Commission. This report on
the effectiveness of internal control is required for the first time in
respect of the year ended 31 December 2006, and in common
with other companies which have to comply with this requirement,
the Group has undertaken a significant project to document and
test its internal controls over financial reporting in the format
required by the Act. The first annual assessment and related report
from the external auditor will be included in the Group’s annual
report on Form 20-F that will be published in the coming months.

In addition, the Disclosure Committee has regard to the UK Listing
Regime, and evaluates whether or not a particular matter requires
disclosure to the market.

On behalf of the Board of directors

Philip Broadley
Group Finance Director
14 March 2007

Prudential plc Annual Report 2006

79

Directors’ report: Corporate governance

Board of directors

Board of
directors

Chairman

Executive directors

1

2

5

3

6

4

7

1. Sir David Clementi FCA MBA 
Chairman and Chairman of the Nomination
Committee
Sir David Clementi has been Chairman of Prudential
since December 2002. In 2005, he was appointed 
as President of the Investment Property Forum. 
In 2003, he joined the Financial Services Authority’s
Financial Capability Steering Group, and was
appointed by the Secretary of State for Constitutional
Affairs to carry out a review of the regulation of
legal services in England and Wales, which was
completed in 2004. In 2003, he also joined the
Financial Reporting Council, and became a non-
executive director of Rio Tinto plc. He is also a
board member of the Royal Opera House. From
1997 to 2002 he was Deputy Governor of the 
Bank of England. During this time, he served as 
a member of the Monetary Policy Committee and 
as a non-executive director of the Financial Services
Authority. From 1975 to 1997 he worked for the
Kleinwort Benson Group, latterly as Chief Executive. 

2. Mark Tucker ACA
Group Chief Executive 
Mark Tucker was re-appointed as an executive
director in May 2005, when he also became Group
Chief Executive. From May 2004 to March 2005 he
was Group Finance Director, HBOS plc and director
of Halifax plc. Previously, he was an executive
director of Prudential from 1999 to 2003, and from
1993 to 2003 he was Chief Executive of Prudential
Corporation Asia, and also held senior positions in
Prudential’s businesses in the UK and the US. He
first joined Prudential in 1986, having previously
been a tax consultant at PriceWaterhouse UK 
in London.

3. Philip Broadley FCA
Group Finance Director 
Philip Broadley has been an executive director of
Prudential and Group Finance Director since May
2000. He is currently Chairman of the 100 Group 
of Finance Directors and a member of the Insurance
Advisory Group of the International Accounting
Standards Board. He is also President of the

Przezornosc Charitable Foundation, which has been
established in Poland in recognition of former
policyholders with whom the Company lost contact.
Previously, he was with the UK firm of Arthur
Andersen, where he became a partner in 1993. 

4. Clark Manning FSA MAAA
Executive director
Clark Manning has been an executive director of
Prudential since January 2002. He is also President
and Chief Executive Officer of Jackson National Life
Insurance Company. He was previously Chief
Operating Officer, Senior Vice President and Chief
Actuary of Jackson National Life Insurance
Company, which he joined in 1995. Prior to that, 
he was Senior Vice President and Chief Actuary 
for SunAmerica Inc, and prior to that Consulting
Actuary at Milliman & Robertson Inc. He has more
than 25 years’ experience in the life insurance
industry, and holds both a bachelor’s degree in
actuarial science and an MBA from the University 
of Texas. He also holds professional designations of
Fellow of the Society of Actuaries (FSA) and Member
of the American Academy of Actuaries (MAAA).

5. Michael McLintock 
Executive director 
Michael McLintock has been an executive director
of Prudential since September 2000. He is also
Chief Executive of M&G, a position he held at the
time of M&G’s acquisition by Prudential in 1999. 
He joined M&G in 1992. He is also a non-executive
director of Close Brothers Group plc.

6. Nick Prettejohn 
Executive director 
Nick Prettejohn has been an executive director of
Prudential and Chief Executive, Prudential UK and
Europe since 1 January 2006. He is also a board
member of the ABI, Deputy Chairman of the
Financial Services Practitioner Panel, and a board
member of the Royal Opera House. Previously, he
was Chief Executive of Lloyd’s of London from 1999
until 2005. He joined the Corporation of Lloyd’s in
1995 as Head of Strategy, and played a key role in

the Reconstruction and Renewal process, which
reorganised Lloyd’s after the losses of the late
1980s and early 1990s. Following the successful
completion of the reorganisation in 1996, he
became Managing Director of Lloyd’s Business
Development Unit and in 1998 he also assumed
responsibility for Lloyd’s North America business
unit. Prior to his appointment to Lloyd’s, he was
responsible for corporate strategy at National Freight
Corporation plc, and prior to that he was a partner
at management consultants Bain and Co and a
director of private equity company Apax Partners.

7. Barry Stowe
Executive director
Barry Stowe has been an executive director of
Prudential since 1 November 2006, and Chief
Executive, Prudential Corporation Asia since
9 October 2006. Previously, he was President,
Accident & Health Worldwide for AIG Life
Companies. He joined AIG in 1995, and prior to that
was President and CEO of NISUS, a subsidiary of
Pan-American Life, from 1992-1995. Prior to NISUS,
Barry spent 12 years at Willis Corroon in the US.

8. Keki Dadiseth FCA
Independent non-executive director and member
of the Audit and Remuneration Committee
Keki Dadiseth has been an independent non-
executive director of Prudential since April 2005.
During 2006, he was appointed as a non-executive
director of ICICI Prudential Life Assurance Company
Limited and Prudential ICICI Trust Limited. He is
also a member of the Advisory Board of Marsh &
McLennan Companies Inc. and an International
Advisor to Goldman Sachs. In addition, he is a
director of Nicholas Piramal Limited, Siemens
Limited, Britannia Industries Limited and The Indian
Hotels Company Limited, all quoted on the Bombay
Stock Exchange. He is also a director of the Indian
School of Business and acts as a trustee of a
number of Indian charities. Before he retired from
Unilever in 2005, he was Director, Home and
Personal Care, responsible for the HPC business of
Unilever worldwide, a Board member of Unilever

80

Prudential plc Annual Report 2006

Directors’ report: Corporate governance

Board of directors

Non-executive directors

8

12

9

13

11

10

14

PLC and Unilever N.V. and a member of Unilever’s
Executive Committee. He joined Hindustan Lever
Ltd in India in 1973.

9. Michael Garrett 
Independent non-executive director and member
of the Remuneration Committee 
Michael Garrett has been an independent non-
executive director of Prudential since September
2004. He worked for Nestlé from 1961, becoming
Head of Japan (1990 - 1993), and then Zone
Director and Member of the Executive Board,
responsible for Asia and Oceania, and in 1996 his
responsibilities were expanded to include Africa
and the Middle East. He retired as Executive Vice
President of Nestlé in 2005. In addition, he served
the Government of Australia as Chairman of the
Food Industry Council and as a Member of the
Industry Council of Australia, and was also member
of the Advisory Committee for an APEC (Asia-
Pacific Economic Cooperation) Food System, a
Member of The Turkish Prime Minister’s Advisory
Group and the WTO (World Trade Organization)
Business Advisory Council in Switzerland. He
remains a director of Nestlé companies in India and
Japan, and was appointed Chairman of the Evian
Group in 2001, a think tank and forum for dialogue
promoting free trade. He also serves as a non-
executive director on the Boards of the Bobst
Group Switzerland and Hasbro Inc. in the US, and is
a member of the Finance and Performance Review
Committee of The Prince of Wales International
Business Leaders Forum (IBLF).

10. Bridget Macaskill 
Independent non-executive director, Chairman
of the Remuneration Committee and member 
of the Nomination Committee
Bridget Macaskill has been an independent non-
executive director of Prudential since September
2003. She rejoined the Board of Prudential having
previously resigned due to a potential conflict of
interest in 2001. She has been a member of the
Remuneration Committee since 2003 and became
Chairman of the Remuneration Committee on

18 May 2006. She is a non-executive director of 
the Federal National Mortgage Association (Fannie
Mae), and from 1 April 2007 she will also serve as 
a non-executive director on the board of Scottish &
Newcastle PLC. She was previously a non-executive
director of J Sainsbury Plc. Prior to that she spent 18
years at OppenheimerFunds Inc, a major New York
based investment management company, the final
10 years of which she was Chief Executive Officer. 

11. Roberto Mendoza 
Independent non-executive director and member
of the Remuneration Committee
Roberto Mendoza has been an independent non-
executive director of Prudential since May 2000. 
He served as Chairman of the Remuneration
Committee from 2002 until 18 May 2006. He is 
also Chairman of the Trinsum Group, and a non-
executive director of Western Union Inc and of
Paris Re. Previously, he was the non-executive
Chairman of Egg plc and a non-executive director
of The BOC Group plc, and prior to that he was
Vice Chairman and director of JP Morgan & Co.
Inc., a non-executive director of Reuters Group
PLC, and a managing director of Goldman Sachs.

12. Kathleen O’Donovan ACA
Independent non-executive director and
Chairman of the Audit Committee
Kathleen O’Donovan has been an independent non-
executive director of Prudential since May 2003.
She has been a member of the Audit Committee
since 2003 and became Chairman of the Audit
Committee on 18 May 2006. She is a non-executive
director and Chairman of the Audit Committee of
Great Portland Estates PLC and a non-executive
director of ARM Holdings plc. She is also Chairman
of the Invensys Pension Scheme. Previously, she was
a non-executive director and Chairman of the Audit
Committees of the EMI Group plc and the Court of
the Bank of England, and a non-executive director of
O2 plc. Prior to that, she was Chief Financial Officer
of BTR and Invensys, and before that she was a
partner at Ernst & Young.

13. James Ross 
Senior independent non-executive director 
and member of the Audit and Nomination
Committee
James Ross has been an independent non-
executive director since May 2004 and the Senior
Independent Director since May 2006. He holds
non-executive directorships with McGraw Hill and
Datacard in the United States and Schneider
Electric in France. He is also Chairman of the
Leadership Foundation for Higher Education. 
He was previously Chairman of National Grid plc
and Littlewoods plc. 

He was also Chief Executive of Cable and Wireless
plc and Chairman and Chief Executive of BP
America Inc., and a Managing Director of the British
Petroleum Company plc.

14. Lord Turnbull KCB CVO
Independent non-executive director and member
of the Audit Committee
Lord Turnbull has been an independent non-
executive director of Prudential since 18 May
2006, and a member of the Audit Committee since
1 January 2007. He entered the House of Lords as a
Life Peer in 2005. In 2002 he became Secretary of
the Cabinet and Head of the Home Civil Service
until he retired in 2005. Prior to that, he held a
number of positions in the civil service, including
Permanent Secretary at HM Treasury; Permanent
Secretary at the Department of the Environment
(later Environment, Transport and the Regions);
Private Secretary (Economics) to the Prime Minister;
and Principal Private Secretary to Margaret Thatcher
and then John Major. He joined HM Treasury in
1970. Lord Turnbull is a non-executive director of
Frontier Economics Ltd, The British Land Company
PLC and the Arup Group. He also works part-time
as a Senior Adviser to the London partners of Booz
Allen Hamilton (UK).

Prudential plc Annual Report 2006

81

Other report
to shareholders

83 Directors’ remuneration report

82

Prudential plc Annual Report 2006

During last year, the Committee focused on consulting with
investors leading up to the Annual General Meeting and, in the
latter part of the year, on ensuring the remuneration principles
were operated in practice.

This year, the Committee will continue to keep the remuneration
policy under review to ensure it is effectively aligned with the
performance and development of Prudential’s business. The
Committee will consult with major shareholders before making 
any material changes. I am confident the Committee’s approach
aligns with shareholder interests, as well as rewarding Prudential’s
executive directors appropriately for their performance.

Bridget Macaskill
Chairman, Remuneration Committee
14 March 2007

The terms of reference of the Remuneration Committee are available on the
Company’s website and a copy may be obtained from the Company Secretary.

Other report to shareholders

Directors’ remuneration report

Directors’ remuneration report 
For year ended 31 December 2006

Dear Shareholders,

I am pleased to present the 2006 directors’ remuneration report for
Prudential. Last year, following an extensive period of consultation,
we launched two new Long Term Incentive Plans, which over
95 per cent of you approved. These plans are now a key part of
Prudential’s remuneration policy.

The primary focus of our remuneration policy is to attract, motivate
and retain executives of the highest calibre and provide rewards, in
relation to individual contributions, for enhancing shareholder value.

The comprehensive review of remuneration which we undertook
last year reaffirmed a strong set of remuneration principles: 

• a high proportion of total remuneration will be delivered through

performance-related reward;

• the total remuneration package for each executive director will

be set in relation to the relevant local employment market;

• a significant element of performance-related reward will be

provided in the form of shares;

• performance for business unit executives will be measured 

at both a business unit and Group level; and

• performance measures will include both absolute financial

measures and comparative measures as appropriate, to provide 
a clear alignment between the creation of shareholder value 
and reward.

These principles will continue to provide a solid basis for the
Remuneration Committee in setting the remuneration policy and
the rewards for Prudential’s executive directors.

The members of the Remuneration Committee during 2006, 
listed below, are all independent non-executive directors: 

Bridget Macaskill (Chairman – member throughout 2006, 
Chairman since 18 May 2006).
Roberto Mendoza (member throughout 2006, Chairman until
18 May 2006).
Keki Dadiseth
Michael Garrett 

During last year, the Committee sought the views and assistance of
Priscilla Vaccasin, Group Human Resources Director. The Committee
also requested the assistance of Deloitte & Touche in their capacity
to provide consultancy and market data, Towers Perrin and McLagan
in their capacity to provide market data, and Freshfields Bruckhaus
Deringer and Slaughter and May in their capacity to provide advice
on legal matters.

Prudential plc Annual Report 2006

83

Other report to shareholders

Directors’ remuneration report

Directors’ remuneration report continued
For year ended 31 December 2006

Compliance with the Directors’ Remuneration Regulations

This report has been approved by the Board and, as required by The Directors’ Remuneration Report Regulations 2002 (the Regulations),
a resolution will be put to shareholders at the Annual General Meeting inviting them to consider and approve it. This report complies with
the requirements of the Regulations and KPMG Audit Plc have audited the sections contained on pages 89 to 95, as required by the
Companies Act 1985.

Compliance with the Combined Code
During the year, the Company has complied with Schedule A and Schedule B and the provisions relating to the Principles of Good
Governance and Code of Best Practice of the Combined Code then in force regarding directors’ remuneration. 

Remuneration policy

To achieve the aims of the Company’s remuneration policy, Prudential must continue to use remuneration practices relevant to the
different markets in which the Company does business around the world. The Remuneration Committee considers remuneration within
the context of the UK’s regulatory framework and shareholder views, and is guided by UK corporate governance standards.

Elements of remuneration
Total remuneration for our executive directors is comprised of the elements set out below.

Element

Salary

Annual bonus

Purpose

Measure

Provides the guaranteed element of pay  
necessary to recruit and retain the best 
people for our business

Rewards achievement of business results 
and objectives which develop the business

Scope of role and market position, as well as  
individual’s contribution and experience

Group, business unit and individual performance

Long term incentive

Rewards superior performance related to 
shareholder value

Group – relative TSR performance against peer group
Business – internal growth measures

Pension

Provides income in retirement, where 
needed for the remuneration package 
to be competitive

Total remuneration levels for executive directors are set by reference to levels in their relevant markets and all pay data is externally
provided. Prudential’s remuneration structure for 2007 is summarised in the following table.

Director

Role

Philip Broadley
Clark Manning1

Michael McLintock2
Nick Prettejohn
Barry Stowe
Mark Tucker

Group Finance Director
President & CEO Jackson National Life 
Insurance Company
Chief Executive M&G 
Chief Executive Prudential UK & Europe
Chief Executive Prudential Corporation Asia
Group Chief Executive

Long Term Incentives

Group 
Performance 
Share Plan

Business Unit
Performance
Plan

Annual Bonus Plan

Target

50%

Max

Max

110%

160%

Max

n/a

100%
300%2
50%
50%
75%

120%
500%2
110%
110%
125%

230%
100%2
130%
130%
200%

230%
Cash LTIP2
130%
130%
n/a

Annual salary from
1 January 2007

£567,100

$1,000,000
£320,000
£615,250
£500,000
£907,200

Annual Bonus Plan – Performance driven, paid in cash up to target, with payment for performance above target in the form of deferred shares. Bonuses are based on 
a combination of Group and Business unit financial measures, and the individual strategic objectives set for each director. 

Group Performance Share Plan – Share-based plan, driven by Total Shareholder Return (TSR) out-performance of an index comprised of peer companies over three years. 

Business Unit Performance Plan – Share and cash-based plan (split 50/50), driven by compound annual growth in Shareholder Capital Value (SCV) over three years with 
stretch targets for each region.

Notes
1. Clark Manning is also eligible to receive an annual bonus which provides for a percentage share of a bonus pool based on the profits of Jackson National Life Insurance
Company (Jackson). He is additionally eligible to participate in a US tax qualified all-employee profit sharing plan.

2. The annual bonus plan levels shown for Michael McLintock are for 2006. His remuneration arrangements will be reviewed with investors in 2007 (see section on Michael
McLintock on page 86).

All outstanding long-term awards held by the executive directors are detailed on pages 90 to 92.

84

Prudential plc Annual Report 2006

Other report to shareholders

Directors’ remuneration report

Salary
The Remuneration Committee normally reviews executive
directors’ salaries each year on an individual basis. Salaries are
reviewed with respect to the relevant market, taking into account
total remuneration. 

Annual incentive plans
The annual incentive for executive directors is aligned with the
interests of shareholders in that any part of the annual incentive
award made for performance above target will be made in the 
form of a share award. Receipt of these shares is deferred and 
the shares are normally only released after three years. Dividends
accumulate for the benefit of award holders during the deferral
period. Bonuses awarded are not pensionable.

Annual incentives are based on a combination of Group and
business unit financial measures and the individual strategic
objectives set for each individual director.

Long-term incentive plans
Group Performance Share Plan (Group PSP)
This Group PSP delivers shares subject to performance over 
a three-year period. The performance measure for the award 
is Prudential’s Total Shareholder Return (TSR) performance
compared to an index comprised of peer companies. The 
vesting schedule is set out in the following table and graph.

Prudential’s TSR relative to the index at  
the end of the performance period

Less than index return
Index return
Index return x 110%
Index return x 120%

Group Performance Share Plan
Percentage of award that vests

Percentage of
award that vests

0%
25%
75%
100%

100

75

50

25

0

100%

110%

120%

Extent to which TSR of Prudential exceeds TSR of the index

Companies in the index for 2006 were: Aegon, Allianz, Aviva, 
Axa, Friends Provident, Generali, ING, Legal & General, Manulife
and Old Mutual.

For 2007, the comparator group consists of the same companies
with the addition of Standard Life.

To ensure close alignment with our shareholders’ long-term
interests, participants will normally be entitled to receive the 
value of reinvested dividends over the performance period 
for those shares that vest.

The Remuneration Committee must also be satisfied that the
quality of the underlying financial performance justifies the level 
of award delivered at the end of the performance period and 
may adjust awards accordingly at its discretion.

Business Unit Performance Share Plan (BUPP)
This plan delivers share and cash-based awards, subject to 
a three-year performance period. The performance measure 
under the BUPP is Shareholder Capital Value (SCV) which is
shareholders’ capital and reserves on a European Embedded 
Value (EEV) basis (using the European Embedded Value Principles
for reporting adopted by European insurance companies) for each
regional business unit. Payouts depend on the increase in SCV
over the performance period, the required growth rates under the
award being different for each of Prudential’s geographic regions.
The vesting schedules are set out in the table below.

Compound annual growth in Shareholder 
Capital Value over three years

Percentage of 
award that vests

UK

Jackson

Asia

0%
30%
75%
100%

< 8%
8%
11%
14%

< 8%
8%
10%
12%

< 15%
15%
22.5%
30%

Business Unit Performance Plan
Percentage of award that vests

100

75

30

0

0%

Threshold

Maximum

Compound annual growth in Shareholder Capital Value over three years

To ensure close alignment with our shareholders’ long-term
interests, participants will normally be entitled to receive the 
value of reinvested dividends over the performance period 
for those shares that vest.

The Remuneration Committee must also be satisfied that the
quality of the underlying financial performance justifies the level 
of award delivered at the end of the performance period and 
may adjust awards accordingly at its discretion.

Prudential plc Annual Report 2006

85

Other report to shareholders

Directors’ remuneration report

Directors’ remuneration report continued
For year ended 31 December 2006

Michael McLintock
In 2006, Michael McLintock participated in the M&G Chief
Executive Long-Term Incentive Plan that provides a cash reward
through phantom M&G share awards and options, whose value
depends on the profit and fund performance of M&G over the
performance period. The change in the phantom share price
equals the change in M&G profit, modified up or down by the
investment performance of M&G over the performance period. 
For 2006 the face value of the share award was £225,000. For 
2006 the phantom option award had a face value of £367,800.
Provided the phantom share options have value, they may be
exercised in part or in full during annual exercise periods after
three to seven years from the start of the performance period.

The Committee has reviewed Michael McLintock’s remuneration
against the arrangements in the fund management industry and 
as a result, during 2007, we will be consulting with our investors
regarding his long-term incentives and his remuneration structure
for 2007. Any resulting changes will be reported in the 2007
directors’ remuneration report.

Pensions arrangements
It is the Company’s policy to provide efficient pension vehicles to
allow executive directors to save for their retirement and to make
appropriate contributions to their retirement savings plans. The
level of Company contribution is related to competitive practice 
in the executive directors’ employment market.

The executive director employed in the US is eligible to participate
in a 401K approved pension scheme on the same basis as all other
US based employees. The executive director employed in Asia is
eligible to receive a 25 per cent salary supplement for pension purposes.

UK executive directors are offered a combination of HM Revenue
and Customs (HMRC) approved pension schemes and supplementary
provision. Participation in the HMRC approved pension schemes 
is on the same basis as other employees who joined at the same
date, with benefits based on basic salary up to the HMRC earnings
cap. For defined benefit schemes, the policy is to retain a notional
scheme earnings cap, replicating the HMRC earnings cap, which
no longer exists after 6 April 2006 (A-Day). No employees with
employment offers after 30 June 2003 were eligible for membership
of the defined benefit schemes. 

Changes to UK pensions regulations took effect from A-Day.
Executive directors were not compensated for the effects of 
any change in their taxation position as a result of these changes.
The Company reviewed its policy in 2006 and for future UK
executive director appointments, its policy is to provide a simple
salary supplement of 25 per cent of salary. This will include, 
where relevant, any Company contributions to the staff defined
contribution pension plan, which UK executive directors would 
be eligible to join. This plan has no salary cap. After A-Day, 
the policy is to discontinue further contributions to Funded
Unapproved Retirement Benefit Schemes (FURBS) which were
provided for some UK executive directors before this date.

The application of this policy to executive directors is described 
on pages 94 and 95.

86

Prudential plc Annual Report 2006

Shareholding guidelines
Executive directors should hold a substantial number of shares
according to the following schedule. The executive directors will be
encouraged to build up their shareholding over a five-year period.

Group Chief Executive and Chief Executive M&G:

2 x salary (interim target of 1 x salary after three years)

Other executive directors:

1 x salary

Shares earned and deferred under the annual incentive plan are
included in the guideline. 

At least half the shares released from long-term incentive awards
after tax should be retained by the executive director until the
guideline is met.

Service contracts

Chairman’s letter of appointment and benefits
The Chairman, Sir David Clementi, is paid an annual fee and 
the contractual notice periods are 12 months from either party. 
The Chairman participates in a medical insurance scheme, has 
life assurance cover and has the use of a car and driver. He is
entitled to a supplement to his fees, intended for pension
purposes. He is not a member of any Group pension scheme
providing retirement benefits.

Directors’ service contracts and letters of appointment
Executive directors have contracts that terminate on their normal
retirement date. Following the new Age Discrimination legislation
in the UK, the normal retirement date for the executive directors
except Clark Manning was changed to the date of their 65th
birthday. The normal retirement date for Clark Manning is the 
date of his 60th birthday. The normal notice of termination the
Company is required to give executive directors is 12 months,
although for newly appointed directors there may be an initial
contractual period of up to two years before the 12 months’ 
notice period applies. When considering termination of service
contracts, the Remuneration Committee will have regard to 
the specific circumstances of each case, including a director’s
obligation to mitigate his loss.

Philip Broadley
Clark Manning 
Michael McLintock
Nick Prettejohn
Barry Stowe
Mark Tucker

Former executive director
Mark Norbom

Date of contract

12 April 2000
7 May 2002
21 November 2001
26 September 2005
18 October 2006
24 March 2005

Notice period
to the 
Company

Notice period
from the
Company

12 months
12 months
12 months* 12 months*
12 months
12 months
12 months
12 months

6 months
12 months
12 months
12 months

23 December 2003

12 months

12 months

*The contract for Clark Manning is a renewable one-year fixed-term contract. The
contract is renewable automatically upon the same terms and conditions unless the
Company or Clark Manning gives at least 90 days’ notice prior to the end of the
relevant term. In the case of the former, Clark Manning would be entitled to
continued payment of salary and benefits for the period of one year from the day 
such notice is delivered to him. Payments of Clark Manning’s salary during the 
period following the termination of employment would be reduced by the amount 
of compensation earned by him from any subsequent employer or from any person
for whom he performs services. Benefits to be provided during such period would
also be cancelled to the extent that comparable benefits were available to him from
these alternative sources.

Other report to shareholders

Directors’ remuneration report

Barry Stowe joined Prudential on 26 September 2006. In order to
compensate him for the loss of substantial amounts of outstanding
long-term remuneration, he was awarded rights to Prudential plc
American Depositary Receipts (ADRs) that vest as set out below:

Vesting date

1 May 
2007

1 May 
2008

1 May 
2009

1 Sept 
2009

1 Jan
2010

1 May 
2010

Prudential plc ADRs

3,544

3,544

3,544

14,353

3,544

1,055

Under normal circumstances, releases are conditional on his 
being employed by Prudential at the date of vesting. If there 
is a change of control of Prudential he may become entitled 
to retain any unvested awards. In order to compensate for 
the loss of share options, Barry Stowe has also been awarded
1,255 Prudential plc ADRs.

Mark Norbom’s directorship with Prudential plc ended on
14 December 2006 but he remained in employment until 
31 January 2007.

Non-executive directors do not have service contracts but are
appointed pursuant to letters of appointment with notice periods
of six months without liability for compensation.

Keki Dadiseth
Michael Garrett
Bridget Macaskill
Roberto Mendoza
Kathleen O’Donovan
James Ross
Lord Turnbull 

Date of initial Commencement
date of
appointment
current term*
by the Board

Expiry 
date of
current term

1 April 2005
1 September 2004
1 September 2003
25 May 2000
8 May 2003
6 May 2004
18 May 2006

AGM 2005
AGM 2005
AGM 2004
AGM 2004
AGM 2004
AGM 2005
AGM 2006

AGM 2008
AGM 2008
AGM 2007
AGM 2007
AGM 2007
AGM 2008
AGM 2009

*Under the terms of their letters of appointment, the non-executive directors serve 
for an initial term of three years following their election by shareholders at the Annual
General Meeting after their appointment by the Board.

Benefits and protections

Executive directors receive certain benefits, principally participation
in medical insurance schemes, the provision of a cash allowance
for a car (except for Clark Manning), and, in some cases the use 
of a car and driver and security arrangements. No benefits are
pensionable. The executive directors’ pension arrangements and
life assurance provisions are set out in the directors’ pensions and
life assurance section on pages 94 and 95.

Executive directors are eligible to participate in either the
Company’s UK or International Savings-Related Share Option
Scheme (except for Clark Manning). Options granted under 
these schemes are not subject to performance conditions.

Executive directors are entitled to participate in arrangements in
certain M&G investment products on the same terms as available
to other members of staff.

In addition, the Company provides certain protections for directors
and senior managers against personal financial exposure that they
may incur in their capacity as such. This includes qualifying third
party indemnity provisions (as defined under section 309B of the
Companies Act 1985) in force for the benefit of the directors of 
the Company and of associated companies (as defined under
section 309A of the Companies Act 1985), both of which were 
in force throughout 2006 and are currently in force.

Policy on external appointments

Subject to the Board’s approval, executive directors are able to
accept external appointments as non-executive directors of other
organisations. 

Non-executive directors’ remuneration

Non-executive directors are not eligible to participate in annual
incentive plans, long-term incentive plans or pension arrangements.
Their fees are determined by the Board and reflect their individual
responsibilities including committee membership as appropriate.
The Board reviews the fees annually and the last change was 
made in 2006. 

The basic fee is £55,000 per annum. An additional fee of 
£25,000 per annum is paid to the Senior Independent Director.
The additional Audit Committee chairmanship fee is £40,000 
per annum. An additional fee of £15,000 per annum is paid 
to the other members of the Audit Committee. The additional
Remuneration Committee chairmanship fee is £20,000 per 
annum. An additional fee of £7,500 per annum is paid to the 
other members of the Remuneration Committee. 

Annually, the non-executive directors use the net value of 
£25,000 of their total annual fees to purchase shares in the
Company. Shares are purchased each quarter and are held 
at least until retirement from the Board. 

For the period he was Chairman of Egg, Roberto Mendoza
received a fee of £75,000 per annum. 

Directors’ shareholdings

The current shareholding policy is that as a condition of serving, 
all executive and non-executive directors are required to have
beneficial ownership of 2,500 ordinary shares in the Company.
This interest in shares must be acquired within two months of
appointment to the Board if the director does not have such an
interest upon appointment. 

Prudential plc Annual Report 2006

87

Performance graph

The line graph below shows the Total Shareholder Return (TSR) 
of the Company during the five years from 1 January 2002 to 
31 December 2006 against the FTSE 100. 

Prudential TSR v FTSE 100 Total Returns Index (TRI)
Total shareholder return %

160

140

120

100

80

60

40

20

0

Dec 01

Dec 02

Dec 03

Dec 04

Dec 05

Dec 06

Prudential TSR

FTSE 100 TRI

Total Shareholder Return over the performance period is the
growth in value of a share plus the value of dividends paid,
assuming that the dividends are reinvested in the Company’s
shares on the day on which they were paid.

Other report to shareholders

Directors’ remuneration report

Directors’ remuneration report continued
For year ended 31 December 2006

As stated on page 87, non-executive directors also use a
proportion of their fees to purchase additional shares in the
Company on a quarterly basis. 

The interests of directors in ordinary shares of the Company 
are set out below and include shares acquired under the Share
Incentive Plan, the deferred annual incentive awards detailed 
in the table on other share awards on page 93, and interests 
in shares awarded on appointment. 

The interests of directors in shares of the Company include
changes between 31 December 2006 and 14 March 2007. 
All interests are beneficial.

Philip Broadley1
Sir David Clementi
Keki Dadiseth
Michael Garrett
Bridget Macaskill 
Clark Manning
Michael McLintock
Roberto Mendoza
Kathleen O’Donovan
Nick Prettejohn
James Ross
Barry Stowe2
Mark Tucker
Lord Turnbull

*Or date of appointment if later.

1 Jan 2006*

31 Dec 2006

14 Mar 2007

32,853
23,849
4,012
15,674
12,581
24,953
202,809
140,517
10,185
2,501
8,111
0
134,353
2,500

71,599
33,582
5,676
18,113
14,858
25,589
291,337
215,203
12,331
57,730
10,387
66,678
199,088
3,885

71,666
33,582
5,676
18,113
14,858
25,589
291,337
215,203
12,331
57,730
10,387
66,678
199,088
3,885

Notes
1. The shares in the table include shares purchased under the Prudential Services
Limited Share Incentive Plan together with Matching Shares (on a 1:4 basis) that 
will only be released if the employee remains in employment for three years. For 
Philip Broadley the total number of Matching Shares at 31 December 2006 was 111.

2. Barry Stowe’s interests in shares are made up of 33,339 American Depositary
Receipts (representing 66,678 ordinary shares).

The interests of directors in shares of the Company’s subsidiary,
Egg plc, which was listed until 20 February 2006, are shown below.
During 2006, Egg plc was acquired by Prudential plc on the basis
of 0.2237 new Prudential plc shares for each Egg share held, and
consequently there were no changes between the year end and
14 March 2007.

Philip Broadley
Roberto Mendoza
Nick Prettejohn

1 Jan 2006

31 Dec 2006 

2,610
300,000
312

0
0
0

88

Prudential plc Annual Report 2006

Other report to shareholders

Directors’ remuneration report

Directors’ remuneration for 2006

Salary/fees
£000

Bonus
£000

Other
payments
£000

Cash
supplements
for pension

Benefits*
£000

purposes**
£000

Total
emoluments
2006
£000

Total
emoluments
2005
as reported
in 2005
£000

Cash
supplements
for pension
purposes
in 2005
£000

Total
emoluments
2005
including cash
supplements
for pension
purposes
£000

Chairman
Sir David Clementi 

Executive directors
Jonathan Bloomer (until 5 May 2005)
Philip Broadley (notes 1 and 2)
Clark Manning (notes 3 and 4)
Michael McLintock (notes 5 and 6)
Mark Norbom (until 14 December 

2006; notes 7 to 10)

Nick Prettejohn (from 1 January 

2006; note 11)

Barry Stowe (from 26 September 

2006, notes 12 and 13)

Mark Tucker (from 6 May 2005; 

notes 14 to 16)

Mark Wood (until 17 October 2005)

473

530
502
320

491

575

133

840

477
1,412
1,515

412

368

95

913

46

113

632

479

60
29
59

107

44

1,174
1,943
1,938

455
1,000
1,751
1,878

83

95

27

562

550
1,000
1,751
1,905

91

196

155

1,345

1,174

150

1,324

87

86

89

33

1,119

347

126

210

2,089

1,130
865

8,253

127

399

1,257
865

8,652

Total executive directors

3,391

5,192

91

643

638

9,955

Non-executive directors
Keki Dadiseth (from 1 April 2005; note 17)
Michael Garrett
Bridget Macaskill 
Roberto Mendoza
Kathleen O’Donovan 
James Ross
Rob Rowley (until 18 May 2006)
Lord Turnbull (from 18 May 2006)

71
56
65
73
83
80
35
34

Total non-executive directors

497

71
56
65
73
83
80
35
34

497

37
50
50
135
60
60
90

482

37
50
50
135
60
60
90

482

Overall total

4,361

5,192

91

689

751

11,084

9,214

482

9,696

*Benefits include cash allowances for cars. 

**Pension supplements that are paid in cash are reported in this table for the first time. The policy on pensions is described in the section on pension arrangements on page 86.
The pension arrangements for current executive directors are described in the section on directors’ pensions and life assurance on pages 94 and 95. 

Notes
1. In 2006, a deferred share award from his 2005 annual bonus valued at £209,090 was made to Philip Broadley. This is included in the 2005 total and further details are shown 
in the section on other share awards on page 93. 

2. It is intended that a deferred share award from his 2006 annual bonus valued at £211,947 will be made to Philip Broadley. This is included in the 2006 bonus figure. 

3. Clark Manning’s bonus figure excludes a contribution of £5,969 from a profit sharing plan, that has been made into a 401k retirement plan. This is included in the table 
on pension contributions on page 95.

4. It is intended that a deferred share award from his 2006 annual bonus valued at $121,360 will be made to Clark Manning. This is included in the 2006 bonus figure. 

5. In 2006, a deferred share award from his 2005 annual bonus valued at £554,732 was made to Michael McLintock. This is included in the 2005 total and further details are
shown in the section on other share awards on page 93. 

6. It is intended that a deferred share award from his 2006 annual bonus valued at £555,000 will be made to Michael McLintock. This is included in the 2006 bonus figure.

7. In 2006, a deferred share award from his 2005 annual bonus valued at £119,790 was made to Mark Norbom. This is included in the 2005 total and further details are shown 
in the section on other share awards on page 93. 

8. Mark Norbom’s directorship with Prudential plc ended on 14 December 2006 but he remained in employment until 31 January 2007. In connection with the termination of 
his employment he received a payment of £291,000 and will receive nine successive monthly payments of £55,792. He also continues to receive private medical and life cover,
school fees and club memberships until 31 October 2007 and housing benefits until 5 May 2007, unless in each case he finds new employment which provides such benefits.

9. For 2006, Mark Norbom was also paid £90,603 in dividend equivalents from the awards detailed in the section on other share awards on page 93. This amount is included 
in the column headed Other payments. 

10. Mark Norbom’s benefits include those that reflect his expatriate status, including costs of £153,071 related to housing.

11. It is intended that a deferred share award from his 2006 annual bonus valued at £80,673 will be made to Nick Prettejohn. This is included in the 2006 bonus figure.

12. Barry Stowe joined on 26 September 2006. As part of his appointment terms he was paid US$75,000, included in the 2006 bonus in the table above, as compensation for 
the loss of his 2006 bonus from his previous employer, The exchange rate used is US$1.8430 = £1. 

13. Barry Stowe’s benefits include those that reflect his expatriate status, including costs of £43,403 related to housing. 

14. In 2006, a deferred share award valued at £243,453 from his 2005 annual bonus was made to Mark Tucker. This is included in the 2005 total and further details are shown 
in the section on other share awards on page 93. 

Prudential plc Annual Report 2006

89

Other report to shareholders

Directors’ remuneration report

Directors’ remuneration report continued
For year ended 31 December 2006

Notes continued
15. It is intended that a deferred share award from his 2006 annual bonus valued at £492,744 will be made to Mark Tucker. This is included in the 2006 bonus figure.

16. Mark Tucker was eligible to be paid a housing allowance of £11,017 per month until 30 April 2006. This is included in the benefits figure.

17. Keki Dadiseth is paid an allowance of £10,478 per annum in respect of his accommodation expenses in London whilst on the Company’s business, in lieu of reimbursing 
hotel costs as is the usual practice for directors who are not resident in the UK.

The Remuneration Committee reviewed each executive director’s individual contribution and the continuing strong operating performance
of the Group in 2006 against the 2006 business plans and was satisfied the bonus payments made for the year were fully justified.

Executive directors’ non-executive director earnings

Executive directors who are released to serve as non-executive directors of other external companies retain the earnings resulting from
such duties. In 2006, Michael McLintock earned £45,000 from an external company. Other directors served as non-executive directors 
on the boards of companies in the educational and cultural sectors without receiving a fee for those services. 

Directors’ outstanding long-term incentive awards

The section below sets out the outstanding share awards under the Restricted Share Plan, the Group Performance Share Plan and the
awards under additional long-term plans for the executive directors who run specific businesses.

Share rights granted under the share-based long-term incentive plans

Philip Broadley 

Clark Manning

Plan name

Restricted Share Plan
Restricted Share Plan
Restricted Share Plan
Group Performance Share Plan

Restricted Share Plan
Restricted Share Plan
Restricted Share Plan
Group Performance Share Plan
Business Unit Performance Plan

(share element)

Michael McLintock Restricted Share Plan
Restricted Share Plan
Restricted Share Plan
Group Performance Share Plan

Mark Norbom

Restricted Share Plan
Restricted Share Plan
Group Performance Share Plan
Business Unit Performance Plan

(share element) 

Nick Prettejohn

Group Performance Share Plan
Business Unit Performance Plan

(share element)

Conditional
share
awards
outstanding
at 1 Jan
2006
(number
of shares)

Conditional
awards in
2006
(number
of shares)

Year of
initial
award

Market 
price
of 2006

Releases
or rights
(options)
granted
award on upon vesting
in 2006
(number
of shares)

date of
of grant
(pence)

2003 133,919
2004 210,713
2005 182,983
2006

170,127

591.5

527,615 170,127

2003 148,838
2004 196,174
2005 163,352
2006

241,415

591.5

Conditional
share
awards
outstanding
at 31 Dec 
2006
(number
of shares)

–1
210,7132
182,9833
170,1274

563,823

–1
196,1742
163,3523
241,4154

Date of
end of
performance
period

31 Dec 05
31 Dec 06
31 Dec 07
31 Dec 08

31 Dec 05
31 Dec 06
31 Dec 07
31 Dec 08

120,707

591.5

120,707

31 Dec 08

2006

2003
2004
2005
2006

508,364 362,122

45,620
67,429
58,555

64,199

591.5

171,604

64,199

2004 200,177
2005 182,983
2006

144,648

591.5

721,648

–1
67,4292
58,5553
64,1994

190,183

200,1772
182,9835
144,6486

31 Dec 05
31 Dec 06
31 Dec 07
31 Dec 08

31 Dec 06
31 Dec 07
31 Dec 08

2006

2006

2006

72,324

591.5

72,3246

31 Dec 08

383,160 216,972

600,132

149,964

591.5

149,9644

31 Dec 08

74,982

591.5

74,982

31 Dec 08

Mark Tucker

Restricted Share Plan
Group Performance Share Plan

2005 356,817
2006

337,044

591.5

356,817 337,044

224,946

224,946

356,8173
337,0444

693,861

31 Dec 07
31 Dec 08

90

Prudential plc Annual Report 2006

Other report to shareholders

Directors’ remuneration report

Cash rights granted under the Business Unit Performance Plan

Plan name

Clark Manning

Business Unit Performance Plan

(Cash element)

Mark Norbom

Business Unit Performance Plan

(Cash element) 

Nick Prettejohn

Business Unit Performance Plan

(Cash element)

Conditional
awards
outstanding
at 1 Jan
2006
£000

Conditional
awards in
2006
£000

Payments
made in
2006
£000

Conditional
awards
outstanding
at 31 Dec
2006
£000

Date of
end of
performance
period

–

–

–

577

361

374

577

31 Dec 08

3615

31 Dec 08

374

31 Dec 08

Year of
initial
award

2006

2006

2006

Restricted Share Plan awards
For RSP awards prior to 2004, no rights were granted if the Company’s TSR performance as ranked against the comparator group was at the 60th percentile or below. For the
2004 and 2005 awards, no rights are granted if the Company’s TSR performance is below 50th percentile. For all awards, the maximum grant is made only if the TSR ranking 
of the Company is 20th percentile or above. Between these points, the size of the grant made is calculated on a straight-line sliding scale. In normal circumstances, directors 
may take up their right to receive shares at any time during the following seven years.

2006 Awards
The awards made in respect of 2006 run to 31 December 2008.

In determining the 2006 conditional share awards the shares were valued at their average share price during the preceding calendar year, and the price used to determine 
the number of shares was 498.45 pence.

Group Performance Share Plan
Awards under the Group Performance Share Plan are described on page 85. 

Business Unit Performance Plan
Awards under the Business Unit Performance Plan are described on page 85.

Notes
1. For the awards made in 2003 under the Restricted Share Plan, the Company’s TSR was ranked at 71st percentile at the end of the three-year performance period ending 
on 31 December 2005 and as a result the 2003 awards lapsed. 

2. For the 2004 conditional RSP award the ranking of the Company’s TSR at the end of the three-year performance period ending on 31 December 2006 was 51st out of the
remaining 89 companies in the FTSE (56th percentile) and as a result the awards lapsed.

3. For the awards under the 2005 Restricted Share Plan, as at 31 December 2006, Prudential’s TSR performance was ranked at 34th percentile compared to the FTSE 100 companies.

4. For the awards made in 2006 under the Group Performance Share Plan, as at 31 December 2006, Prudential’s TSR performance was at 106.7 per cent of the TSR performance
of the index.

5. The 2005 RSP awards for Mark Norbom lapsed on the termination of his employment.

6. All awards granted to Mark Norbom under the 2006 LTIPs lapsed on the termination of his employment.

7. Mark Wood’s directorship ended effective 17 October 2005. Under his 2003 and 2004 conditional RSP awards, the ranking of the Company’s TSR in the month prior to his
date of resignation of his directorship was below 50th percentile and as a result no release was made from these awards. 

8. For the 2005 conditional RSP award to Mark Wood, the ranking of the Company’s TSR in the month prior to his date of resignation of his directorship was 27th and as a result
27.5 per cent of his award was released. This percentage takes into account pro-rating for his service during the three-year performance period.

Prudential plc Annual Report 2006

91

Other report to shareholders

Directors’ remuneration report

Directors’ remuneration report continued
For year ended 31 December 2006

Business-specific long-term incentive plans
Details of all outstanding awards under cash-based long-term incentive plans up to and including 2006 are set out in the table below. 
The performance period for all awards is three years. 

Clark Manning
Business Cash LTIP
Business Cash LTIP
Business Cash LTIP

Michael McLintock
Phantom M&G options
Phantom M&G options
Phantom M&G options
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares

Mark Norbom
Business Cash LTIP
Business Cash LTIP

Face value of
conditional
awards

Year of
initial
award

outstanding Conditionally
awarded in
2006
£000

at 1 Jan
2006
£000

Payments
made in
2006
£000

Face value of
conditional
awards
outstanding
at 31 Dec
2006
£000

Date of
end of
performance
period

2003
2004
2005

2000
2001
2002
2003
2003
2004
2004
2005
2005
2006
2006

2004
2005

1,407
1,407
1,407

184
368
368
368
225
368
225
368
225

713
750

1,467

–
1,407
1,407

31 Dec 05
31 Dec 06
31 Dec 07

457

368
225

184
368
368
368
–
368
225
368
225
368
225

713
750

31 Dec 02
31 Dec 03
31 Dec 04
31 Dec 05
31 Dec 05
31 Dec 06
31 Dec 06
31 Dec 07
31 Dec 07
31 Dec 08
31 Dec 08

31 Dec 06
31 Dec 07

Total cash payments made in 2006

1,924

Clark Manning
In 2003, 2004 and 2005, Clark Manning participated in a cash-based long-term plan that rewards the growth in appraisal value of Jackson. The award payout equals an initial
award value adjusted by the Prudential plc share price change over the performance period. In order for any award to be made under the 2005 plan, the growth rate over the
performance period must be eight per cent per annum compound or greater. At this level of performance, the initial award value is US$864,240. If the on-target performance
level of 11.5 per cent per annum compound is achieved the initial award value is doubled. If the annual growth rate is at least 17.5 per cent, the payout increases to a maximum
of three times the initial award value. For performance between these points, payouts are on a straight-line sliding scale.

For the 2003 award, the results led to a payment of US$2,703,461. The face values of the awards for Clark Manning are converted at the average exchange rate for 2006 which
was US$1.8430 = £1 (2005: US$1.8192 = £1). For the 2004 Business Cash LTIP, the compound annual growth rate in appraisal value was 21.64 per cent and as a result a payment
of US$4,028,896 was made. 

Michael McLintock
Michael McLintock’s 2003, 2004 and 2005 cash long-term incentive awards were under the M&G Chief Executive Long Term Incentive Plan that provides a cash reward through
phantom M&G share awards and options. For these awards, the phantom share price at the beginning of the performance period was £1. The change in the phantom share price
equals the change in M&G profit, modified up or down by the investment performance of M&G, over the performance period. For each year, the face value of the share award
was £225,000 and the phantom option award had a face value of £367,800. Provided the phantom share options have value, they may be exercised in part or in full during annual
exercise periods after three to seven years from the start of the performance period .

For the 2003 award, the phantom share price at the end of the performance period was £2.03. This resulted in a payment from the phantom share award of £456,750 and a
phantom option award of 367,800 units. Michael McLintock did not exercise any of these options. For the 2004 award, the phantom share price at the end of the performance
period was £2.59. This resulted in a payment of £582,750 from the share element of the award.

Mark Norbom
Mark Norbom’s awards under the Business Cash LTIP for 2004 vested as a result of the Asia’s performance and a payment of £412,751 was made. On the termination of his
employment his award under the 2005 Business Cash LTIP lapsed.

Mark Wood
Under the terms of the termination of his contract, payments were made to Mark Wood in 2006 from his 2003, 2004 and 2005 LTIP awards, taking into account performance 
and pro-rating for service during each respective performance period. The payments made to him were respectively £235,000, £180,556 and £103,056.

92

Prudential plc Annual Report 2006

Other report to shareholders

Directors’ remuneration report

Other share awards

The table below sets out the share awards that have been made to executive directors under their appointment terms and those deferred from
annual incentive plan payouts. The values of the deferred share awards are included in the bonus and total figures in the directors’ remuneration
table on page 89. The number of shares is calculated using the average share price over the three business days commencing on the day of
the announcement of the Group’s annual financial results for the relevant year. For the 2005 awards, the average share price was 671 pence.

Conditional
share awards
outstanding
at 1 Jan 2006
(number
of shares)

Year of
initial
grant

Conditionally
awarded
in 2006
(number
of shares)

Scrip
dividends
accumulated
(number
of shares)

Shares
released in
2006
(number
of shares)

Conditional
share awards
outstanding at
31 Dec 2006
(number
of shares)

Date of
end of
restricted
period

Shares
released
in 2006
(number
of shares)

Market
price at
original
date of
award
(pence)

Market
price at
date of
vesting
or release
(pence)

Date of
release

Philip Broadley
Deferred 2003 annual 
incentive award
Deferred 2005 annual 
incentive award1

Michael McLintock
Deferred 2003 annual 
incentive award
Deferred 2004 annual 
incentive award
Deferred 2005 annual 
incentive award1

Mark Norbom
Awards under 

appointment terms2

Deferred 2004 annual 
incentive award
Deferred 2005 annual 
incentive award1

Nick Prettejohn
Awards under 

appointment terms3

Barry Stowe
Awards under 

appointment terms4

Mark Tucker
Deferred 2005 annual 
incentive award1

2004

6,229

158

6,387

31 Dec 06

2006

31,160

794

31,9541

31 Dec 08

2004

55,702

2005

91,420

1,419

2,330

57,121

31 Dec 06

93,750

31 Dec 07

2006

2004
2004
2004
2004
2004

15,339
89,353
31,596
15,339
414,826

82,672

2,107

84,7791

31 Dec 08

15,339

–
89,3532
31,5962
15,3392
414,8262

01 Jan 06 15,339 16 Mar 06
01 Jan 07
01 Jan 08
01 Jan 09
20 Feb 13

439

627.5

2005

33,121

844

33,9652

31 Dec 07

2006

2006
2006
2006
2006

2006
2006
2006
2006
2006
2006
2006

2006

17,852

454

18,3062

31 Dec 08

10,000
40,000
16,000
5,500

2,510
7,088
7,088
7,088
28,706
7,088
2,110

10,000
40,000

–
–
16,000
5,500

31 Mar 06 10,000 31 Mar 06
31 Oct 06 40,000 15 Dec 06
31 Oct 07
31 Oct 08

627.5
627.5

667.5
710.5

2,510 27 Dec 06

702

705

2,510

–
7,088
7,088
7,088
28,706
7,088
2,110

21 Dec 06
01 May 07
01 May 08
01 May 09
01 Sept 09
01 Jan 10
01 May 10

36,282

924

–

37,2061

31 Dec 08

Notes
1. Under the annual bonus plans, the element of bonus for performance above target is made in the form of a share award deferred for three years. The value of the 2005
deferred share award is included in the total 2005 figure in the directors’ remuneration table on page 89.

2. Mark Norbom’s deferred shares under the 2004 Annual Incentive Plan (33,965 shares) and 2005 Annual Incentive Plan (18,306 shares) were released to him in February 2007.
In addition, the 89,353 employer replacement shares which vested on 1 January 2007 were released and the Remuneration Committee exercised its discretion to allow a further
87,403 shares out of his awards under the appointment terms to vest, representing the proportion of the performance period which Mark Norbom had worked in respect of his
pension replacement shares. Awards over 374,358 shares granted under the terms of Mark Norbom’s appointment lapsed.

3. In order to secure the appointment of Nick Prettejohn, he was awarded rights to Prudential plc shares that vest as set out in the table. In normal circumstances, releases are
conditional on Nick Prettejohn being employed by Prudential at the date of vesting. If there is a change of control of Prudential he may be entitled to retain any unvested awards.

4. In order to secure the appointment of Barry Stowe, he was awarded rights to Prudential plc American Depositary Receipts, which vest as set out in the table. The figures in the
table are the equivalent number of Prudential plc shares (one American Depositary Receipt equals two Prudential plc shares). In normal circumstances, releases are conditional on
Barry Stowe being employed by Prudential at the date of vesting. If there is a change of control of Prudential he may be entitled to retain any unvested awards.

5. Mark Wood’s directorship ended with effect from 17 October 2005 and as part of the terms of the termination of his employment, 35,942 deferred shares under the 2004
annual incentive plan were released in 2006.

Prudential plc Annual Report 2006

93

Other report to shareholders

Directors’ remuneration report

Directors’ remuneration report continued
For year ended 31 December 2006

Directors’ share options

Options outstanding under the Savings-Related Share Option (SAYE) Scheme are set out below. The SAYE is open to all UK and certain
overseas employees. Options under this scheme up to HM Revenue and Customs (HMRC) limits are granted at a 20 per cent discount
and cannot normally be exercised until a minimum of three years has elapsed. No payment has been made for the grant of any options.
The price to be paid for exercise of these options is shown in the table below. No variations to any outstanding options have been made.

Philip Broadley 

Michael McLintock

Nick Prettejohn

Mark Tucker

Year of
initial
grant

2000

2003

2006

2005

Options
outstanding
at 1 Jan 2006

Exercised
in 2006

Market
price on
exercise
date 
(pence)

Options
forfeit
in 2006

Options
granted
in 2006

Options
outstanding at
31 Dec 2006

Market
price at
31 Dec 2006
(pence)

Original
exercise
price
(pence)

Exercise
price 
adjusted
for 2004
Rights Issue
(pence)

Earliest
exercise
date

Latest
exercise
date

2,716

6,153

2,297

2,716

6,153

699.5

699.5

661

661

699.5

2,297

699.5

364

280

565

407

346

266

1 Jun 07

30 Nov 07

1 Jun 08

30 Nov 08

n/a

1 Jun 09

30 Nov 09

n/a

1 Dec 08

31 May 09

Notes
1. No gains were made by directors in 2006 on the exercise of share options (2005: nil).

2. No price was paid for the award of any option.

3. The highest and lowest share prices during 2006 were 743.5 pence and 538.5 pence respectively.

Directors’ pensions and life assurance

Philip Broadley participates in a non-contributory scheme that provides a pension of 1/60th of Final Pensionable Earnings for each year 
of service on retirement at age 60. Michael McLintock participates in a contributory scheme that provides a target pension of two-thirds 
of Final Pensionable Earnings on retirement at age 60 for an employee with 30 years or more potential service, for which his contribution 
is four per cent of basic salary. In both cases, Final Pensionable Earnings are capped by a notional scheme earnings cap which replicates
the HMRC earnings cap in force before A-Day (6 April 2006).

Philip Broadley and Michael McLintock are entitled to supplements based on the portion of their basic salary not covered for pension
benefits under a HMRC approved scheme. These supplements are paid directly to them or, before A-Day, to a FURBS established in their
name. They are provided with life assurance cover related to salary over the HMRC earnings cap. The cover is broadly equivalent to the
death in service benefits provided under the relevant UK HMRC approved pension scheme.

Nick Prettejohn is paid a salary supplement and he is a member of the staff defined contribution pension plan, which provides death 
in service benefits. The company contributions to the pension plan and his salary supplement are in total 25 per cent of his salary. 

Mark Tucker is paid a salary supplement of 25 per cent of his salary. He is also provided with life assurance cover of four times salary.

Clark Manning participates in a US tax-qualified defined contribution plan (a 401k plan). He is also provided with life assurance cover 
of two times salary.

Barry Stowe is paid a salary supplement of 25 per cent of his salary. He is also provided with life assurance cover of four times salary.

Where supplements for pension purposes are paid in cash, the amounts are included in the table on directors’ remuneration on page 89.

94

Prudential plc Annual Report 2006

Other report to shareholders

Directors’ remuneration report

Details of directors’ pension entitlements under HMRC approved defined benefit schemes and supplements that are in the form 
of contributions to FURBS or other pension arrangements paid by the Company are set out in the following table.

Additional
pension
earned during
year ended
31 Dec 2006

Ignoring
inflation 
on
pension
earned to
31 Dec
20051
£000

Allowing
for
inflation 
on
pension
earned to
31 Dec
20052
£000

–
2
–
3
–
–
–
–

–
2
–
3
–
–
–
–

Transfer value of
accrued benefit
at 31 Dec3

2006
B
£000

–
111
–
397
–
–
–
–

2005
A
£000

–
82
–
336
–
–
–
–

Amount of
(B – A) less
contributions 
made by 
directors
during 2006
£000

Contributions to
FURBS or other
pension and
life assurance
arrangements4
£000

–
29
–
49
–
–
–
–

23
38
15
43
6
55
0
11

Sir David Clementi
Philip Broadley
Clark Manning
Michael McLintock
Mark Norbom
Nick Prettejohn
Barry Stowe
Mark Tucker

Age at
31 Dec 2006

Years of
pensionable
service at
31 Dec 2006

Accrued
benefit at
31 Dec 2006
£000

57
45
48
45
48
46
49
49

–
6
–
14
–
–
–
–

–
12
–
34
–
–
–
–

Notes
1. As required by Stock Exchange Listing rules.

2. As required by the Companies Act remuneration regulations.

3. The transfer value equivalent has been calculated in accordance with Actuarial Guidance Note GN11.

4. As described under other supplementary arrangements. Supplements in the form of cash are included in the directors’ remuneration table on page 89.

No enhancements to the retirement benefits paid to or receivable by directors or former directors other than the discretionary pension
increases awarded to all pensioners have been made during the year. 

Total contributions to directors’ pension arrangements including cash supplements for pension purposes were £1,161,410 (2005: £1,111,602)
of which £138,937 (2005: £361,145) related to money purchase schemes.

Signed on behalf of the Board of directors

Bridget Macaskill
Chairman, Remuneration Committee
14 March 2007

Sir David Clementi
Chairman
14 March 2007

Prudential plc Annual Report 2006

95

Group financial statements

Summary of statutory and supplementary IFRS and EEV basis results

Summary of statutory and supplementary IFRS and EEV basis results
Year ended 31 December 2006

The following tables show the results reported in the statutory financial statements on pages 99 to 249 and supplementary EEV basis
results on pages 252 to 280. This page does not form part of the statutory financial statements.

International Financial Reporting Standards (IFRS) basis results
Statutory IFRS basis results

Profit after tax attributable to equity holders of the Company
Basic earnings per share
Dividends per share declared and paid in reporting period
Shareholders’ funds, excluding minority interests

Supplementary IFRS basis information

Operating profit from continuing operations based on longer-term investment returns
Goodwill impairment charge
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses on defined benefit pension schemes

Profit before tax from continuing operations attributable to shareholders (including actual investment returns)

Operating earnings per share from continuing operations after related tax and minority interests

Dividends per share in respect of the reporting period (including interim dividend of 5.42p (2005: 5.30p) 

and final dividend of 11.72p (2005: 11.02p) declared after the end of the reporting period)

Funds under management

Supplementary European Embedded Value (EEV) basis results

Operating profit from continuing operations based on longer-term investment returns
Goodwill impairment charge
Short-term fluctuations in investment returns
Mark to market value movements on core borrowings
Shareholders’ share of actuarial and other gains and losses on defined benefit pension schemes
Effect of changes in economic assumptions and time value of cost of options and guarantees

Profit before tax from continuing operations

Operating earnings per share from continuing operations after related tax and minority interests
Basic earnings per share
Shareholders’ funds, excluding minority interests

2006

2005

£874m £748m
36.2p
31.6p
16.44p
15.95p
£5.5bn
£5.2bn

2006
£m

893
–
162
167

1,222

26.4p

2005
£m

957
(120)
211
(50)

998

32.2p

17.14p

16.32p

£251bn

£234bn

2006
£m

1,976
–
745
85
207
59

3,072

2005
£m

1,712
(120)
1,068
(67)
(47)
(302)

2,244

57.6p
91.7p

56.6p
66.9p
£11.9bn £10.3bn

Notes
IFRS basis results
The basis of preparation of statutory IFRS basis results and supplementary IFRS basis information is consistent with that applied for the 2005 results and financial statements.

EEV basis results
The EEV basis results are extracted from supplementary information and are not results that form part of the Group’s financial statements.

Supplementary information
The results shown above distinguish ‘operating profits’ based on longer-term investment returns from ‘profits before tax’. The reconciling items are presented in accordance with
the Group’s policy as described in the Group’s financial statements and supplementary information. Items excluded from operating profit based on longer-term investment
returns represent primarily the effects of altered investment market conditions (short-term fluctuations), actuarial gains and losses on defined benefit pension schemes, and
exceptional items, including goodwill impairment. For EEV, the operating profit based on longer-term investment returns figure also excludes the mark to market value
movements on core borrowings, the effect of changes in economic assumptions and the time value of the cost of options and guarantees.

96

Prudential plc Annual Report 2006

Group financial statements

Group financial
statements

Prudential plc Annual Report 2006

97

Group financial statements

Index to Group financial statements

Index to Group financial statements

Primary statements
99 Consolidated income statement
100 Statement of changes in equity
102 Consolidated balance sheet
104 Consolidated cash flow statement

Notes on the Group financial statements
Section A: Background and adoption of International
Financial Reporting Standards (IFRS)
105 A1: Nature of operations 
105 A2: Basis of preparation 
105 A3: Critical accounting policies, estimates and

judgements 

111 A4: Significant accounting policies
121 A5: Adoption of IAS 32, IAS 39, and IFRS 4 at

1 January 2005

123 A6: New accounting pronouncements 

Section B: Summary of results
125 B1: Supplementary analysis of profit from continuing
operations before tax attributable to shareholders 

127 B2: Earnings per share 
128 B3: Dividends 
128 B4: New business 
131 B5: Group balance sheet 

Section C: Group risk management 
136 C: Group risk management

Section D: Life assurance business
139 D1: Group overview 
143 D2: UK insurance operations 
153 D3: US operations 
162 D4: Asian operations 
168 D5: Capital position statement for life assurance

businesses 

Section E: Banking operations
176 E1: Income statement for banking operations 
177 E2: Balance sheet for banking operations 
177 E3: Risk management overview 
178 E4: Maturities of assets and liabilities and liquidity risk 
179 E5: Losses on loans and advances 
179 E6: Market risk 
180 E7: Credit risk 

Section F: Income statement notes
181 F1: Segmental information 
182 F2: Revenue 
182 F3: Acquisition costs and other operating expenditure 
183 F4: Finance costs: interest on core structural

borrowings of shareholder-financed operations 

183 F5: Tax 
188 F6: Discontinued operations 

Section G: Financial assets and liabilities
189 G1: Financial instruments – designation and fair values 
192 G2: Market risk 
195 G3: Derivatives and hedging 
198 G4: Derecognition, securitisation and collateral 
198 G5: Impairment of financial assets 

98

Prudential plc Annual Report 2006

Section H: Other information on balance sheet items
200 H1: Intangible assets attributable to shareholders 
203 H2: Intangible assets attributable to the Prudential

Assurance Company Limited (PAC) with-profits fund 

204 H3: Reinsurers’ share of policyholder liabilities 
205 H4: Tax assets and liabilities 
205 H5: Accrued investment income and other debtors 
206 H6: Property, plant and equipment 
207 H7: Investment properties 
208 H8: Investments in associates and joint ventures 
210 H9: Assets and liabilities held for sale 
210 H10: Cash and cash equivalents 
210 H11: Shareholders’ equity: share capital, share

premium and reserves 

212 H12: Insurance contract liabilities and unallocated

surplus of with-profits funds 

212 H13: Borrowings 
214 H14: Provisions and contingencies 
218 H15: Other liabilities 

Section I: Other notes
219 I1: Staff and pension plans 
227 I2: Share-based payments 
234 I3: Key management remuneration 
235 I4: Fees payable to auditor 
235 I5: Related party transactions 
236 I6: Subsidiary undertakings 
238 I7: Commitments 
239 I8: Post-balance sheet events – sale of Egg Banking plc 
239 I9: Foreign exchange translation 
239 I10: Cash flows 
239 I11: 2005 balance sheet – reanalysis of assets and

liabilities for acquired venture investment subsidiaries
of the PAC with-profits sub-fund 

Parent company
240 Balance sheet of the parent company
241 Notes on the parent company financial statement

250 Statement of directors' responsibilities in respect 
of the Annual Report and the financial statements

251 Independent auditor's report to the members of

Prudential plc 

European Embedded Value (EEV) basis
supplementary information

252 Operating profit from continuing operations based on

longer-term investment returns

253 Summarised consolidated income statement
253 Earnings per share
253 Dividends per share
254 Movement in shareholders’ capital and reserves

(excluding minority interests)

255 Summarised consolidated balance sheet
256 Notes on the European Embedded Value (EEV) basis

supplementary information

281 Statement of directors' responsibilities in respect 
of the European Embedded Value (EEV) basis
supplementary information

281 Independent auditor's report to Prudential plc 
on the European Embedded Value (EEV) basis
supplementary information

Group financial statements

Primary statement: Consolidated income statement

Consolidated income statement
Year ended 31 December 2006

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance

Investment income
Other income

Total revenue, net of reinsurance

Benefits and claims and movement in unallocated surplus of with-profits funds
Acquisition costs and other operating expenditure
Finance costs: interest on core structural borrowings of shareholder-financed operations
Goodwill impairment charge

Total charges

Profit before tax*
Tax attributable to policyholders’ returns

Profit before tax attributable to shareholders

Tax expense
Less: tax attributable to policyholders’ returns

Tax attributable to shareholders’ profits

Profit from continuing operations after tax
Discontinued operations (net of tax)

Profit for the year

Attributable to:

Equity holders of the Company
Minority interests

Profit for the year

Earnings per share
Basic (based on 2,413m and 2,365m shares respectively):

Based on profit from continuing operations attributable to the equity holders of the Company
Based on profit from discontinued operations attributable to the equity holders of the Company

Diluted (based on 2,416m and 2,369m shares respectively):

Based on profit from continuing operations attributable to the equity holders of the Company
Based on profit from discontinued operations attributable to the equity holders of the Company

Note

2006
£m

2005
£m

16,157
(171)

15,225
(197)

F2

F2

F2

15,986

15,028

17,904
2,055

24,013
2,084

F1, F2

35,945

41,125

F3

F4

H1

F1

B1

F5

F5

F6

(28,421)
(5,243)
(210)
–

(33,100)
(5,552)
(208)
(120)

(33,874)

(38,980)

2,071
(849)

1,222

(1,196)
849

2,145
(1,147)

998

(1,388)
1,147

(347)

(241)

875
–

875

874
1

875

36.2p
–

36.2p

36.2p
–

36.2p

757
3

760

748
12

760

31.5p
0.1p

31.6p

31.5p
0.1p

31.6p

*Profit before tax represents income net of post-tax transfers to unallocated surplus of with-profits funds, before tax attributable to policyholders and unallocated surplus of 
with-profits funds, unit-linked policies and shareholders’ profits.

Prudential plc Annual Report 2006

99

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Group financial statements

Primary statement: Statement of changes in equity

Statement of changes in equity
Year ended 31 December 2006

Share
capital
£m

Share
premium
£m

Retained
earnings
£m

Translation
reserve
£m

Note

2006

Available-
for-sale
securities
reserve
£m

Hedging Shareholders’
equity
reserve
£m
£m

Minority
interests
£m

Total
equity
£m

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

A

B

C

D

E

F

G

H

I

Reserves
Profit for the year
Items recognised directly in equity:

Exchange movements
Movement on cash flow hedges
Unrealised valuation movements

on securities classified as
available-for-sale:
Unrealised holding losses 
arising during the year
Less losses included in the

income statement

Related change in amortisation
of deferred income and
acquisition costs

Related tax

Total items of income and expense 
recognised directly in equity

Total income and expense for 

the year
Dividends
Reserve movements in respect of 

share-based payments

B3

Change in minority interests arising 
principally from purchase and sale 
of venture investment companies 
and property partnerships of the  
PAC with-profits fund and of 
other investments

Acquisition of Egg minority 

interests

I6

Share capital and share premium
New share capital subscribed
Transfer to retained earnings in 
respect of shares issued in 
lieu of cash dividends

H11

H11

Treasury shares
Movement in own shares in 
respect of share-based 
payment plans

Movement in Prudential plc shares 

purchased by unit trusts 
consolidated under IFRS

P
a
r
e
n
t

c
o
m
p
a
n
y

874

874

1

875 

(224)

(224)
7

7

(210)

7

(203)

(74)

75
50

(298)

(78)

(298)

(78)

(2)

5

5

(210)

7

(203)

75
(26)

(371)

503
(399)

15

874
(399)

15

(224)
7 

(210)

7 

(203)

75 
(26)

(371)

504 
(399)

15 

1

(167)

(167)

(84)

(251)

43

43 

3

333

336

336 

(75)

75 

6

0

6

0

6 

0 

E
E
V

Net increase (decrease) in equity
At beginning of year

At end of year

3
119

122

258
1,564

1,822

404
3,236

3,640

(298)
173

(125)

(78)
105

27

5
(3)

2

294
5,194

5,488

(40)
172

132

254 
5,366 

5,620 

100

Prudential plc Annual Report 2006

Group financial statements

Primary statement: Statement of changes in equity

Share
capital
£m

Share
premium
£m

Retained
earnings
£m

Translation
reserve
£m

Note

2005

Available-
for-sale
securities
reserve
£m

Reserves
Profit for the year
Items recognised directly in equity:

Exchange movements
Movement on cash flow hedges
Unrealised valuation movements 

on securities classified as 
available-for-sale 
from 1 January 2005:
Unrealised holding losses 
arising during the year
Less losses included in the 

income statement

Related change in amortisation 
of deferred income and 
acquisition costs

Related tax

Total items of income and expense 
recognised directly in equity

Total income and expense for 

the year

Cumulative effect of changes in 

accounting policies on adoption 
of IAS 32, IAS 39 and IFRS 4, 
net of applicable taxes at 
1 January 2005

Dividends
Reserve movements in respect 
of share-based payments

Change in minority interests arising 
principally from purchase and 
sale of venture investment 
companies and property 
partnerships of the PAC 
with-profits fund

A5

B3

Share capital and share premium
New share capital subscribed
Transfer to retained earnings in 

H11

respect of shares issued in lieu 
of cash dividends

H11

Treasury shares
Movement in own shares 

in respect of share-based 
payment plans

Movement in Prudential plc 

shares purchased by unit trusts 
consolidated under IFRS

Net increase (decrease) in equity
At beginning of year

A5

At end of year

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748

268

Hedging
reserve
£m

Shareholders’
equity
£m

Minority
interests
£m

Total
equity
£m

748

268
(4)

12

760

268
(3)

1

(4)

(773)

22

(751)

307
152

65

333

(292)

748

333

(292)

1

(3)

(3)

2

(173)
(380)

15

397

0

55

(51)

51

0

3

(773)

22

(751)

307
218

38

786

226
(380)

15

55

0

3

1

13

(3)

(1)

26

(773)

22

(751)

307
218

39

799

223
(380)

14

26

55

0

3

6
1,558

1,564

264
2,972

3,236

333
(160)

173

105

105

119

119

(3)

(3)

705
4,489

5,194

35
137

172

740
4,626

5,366

Prudential plc Annual Report 2006

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Group financial statements

Primary statement: Consolidated balance sheet

Consolidated balance sheet
31 December 2006

Assets

Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and acquired in-force value of long-term business contracts

Total

Intangible assets attributable to PAC with-profits fund:

In respect of acquired venture fund investment subsidiaries
Deferred acquisition costs

Total

Total

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of policyholder liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors

Total

Investments of long-term business, banking and other operations:

Investment properties
Investments accounted for using the equity method
Financial investments:

Loans and receivables
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments
Deposits

Total

Held for sale assets
Cash and cash equivalents

Total assets

Note

H1 (a)

H1 (b)

H2 (a)

H2 (b)

H6

H3

H4

H4

G1, H5

G1, H5

H7

H8

G1

2006
£m

2005
£m

1,341
2,497

3,838

830
31

861

1,341
2,405

3,746

679
35

714

4,699

4,460

1,133
945
1,012
404
1,900
1,052

6,446

910
1,278
755
231
1,791
1,305

6,270

14,491
6

13,180
5

11,573
78,892
81,719
5,401
7,759

13,245
71,985
82,471
3,879
7,627

199,841 192,392

H9

H10

463
5,071

728
3,586

B5 216,520 207,436

102

Prudential plc Annual Report 2006

Group financial statements

Primary statement: Consolidated balance sheet

Equity and liabilities

Equity
Shareholders’ equity
Minority interests

Total equity

Liabilities
Banking customer accounts
Policyholder liabilities and unallocated surplus of with-profits funds:

Insurance contract liabilities
Investment contract liabilities with discretionary participation features
Investment contract liabilities without discretionary participation features
Unallocated surplus of with-profits funds

Total

Core structural borrowings of shareholder-financed operations:

Subordinated debt (other than Egg)
Other

Egg subordinated debt

Total

Other borrowings:

Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to with-profits funds

Other non-insurance liabilities:

Obligations under funding, securities lending and sale and repurchase agreements
Net asset value attributable to unit holders of consolidated unit trusts and similar funds
Current tax liabilities
Deferred tax liabilities
Accruals and deferred income
Other creditors
Provisions
Other liabilities
Held for sale liabilities

Total

Total liabilities

Total equity and liabilities

Note

H11

2006
£m

2005
£m

5,488
132

5,620

5,194
172

5,366

G1

5,554

5,830

H12 123,213 120,436
26,523
G1
12,026
11,330

28,733
13,042
13,599

H12

G1

178,587 170,315

H13

H13

H13

G1, H13

G1, H13

G1, H13

G1

G1

H4

H4

G1

G1

H14

G1, H15

H9

1,538
1,074

2,612
451

3,063

5,609
1,776

4,232
2,476
1,303
3,882
517
1,398
464
1,652
387

1,646
1,093

2,739
451

3,190

6,432
1,898

4,529
965
962
3,077
506
1,478
972
1,770
146

16,311

14,405

B5 210,900 202,070

216,520 207,436

The consolidated financial statements on pages 99 to 239 were approved by the Board of directors on 14 March 2007.

Sir David Clementi
Chairman

Mark Tucker
Group Chief Executive

Philip Broadley
Group Finance Director

Prudential plc Annual Report 2006

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Group financial statements

Primary statement: Consolidated cash flow statement

Consolidated cash flow statement
Year ended 31 December 2006

Cash flows from operating activities
Profit before tax*
Changes in operating assets and liabilities:

Investments
Banking customer accounts
Other non-investment and non-cash assets
Policyholder liabilities (including unallocated surplus)
Other liabilities (including operational borrowings)

Interest income and expense and dividend income included in profit before tax
Other non-cash items
Operating cash items:
Interest receipts
Dividend receipts
Tax paid

Net cash flows from operating activities

Cash flows from investing activities
Purchases of property, plant and equipment
Proceeds from disposal of property, plant and equipment
Costs incurred on purchase of Egg minority interests
Acquisition of subsidiaries, net of cash balances
Disposal of subsidiaries, net of cash balances

Net cash flows from investing activities

Cash flows from financing activities
Structural borrowings of the Group:
Shareholder-financed operations:

Issue
Redemption
Interest paid

With-profits operations:

Interest paid

Equity capital:

Issues of ordinary share capital
Dividends paid

Net cash flows from financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year

Note

2006
£m

2005
£m

2,071

2,145

(13,748)
(276)
(232)
13,540
1,136
(10,056)
198

(21,462)
(861)
(957)
21,113
180
(8,410)
0

6,466
3,633
(523)

2,209

(174)
34
(6)
(70)
114

(102)

5,946
2,680
(573)

(199)

(160)
6
–
(68)
252

30

–
(1)
(204)

168
(308)
(204)

(9)

(9)

15
(323)

(522)

1,585
3,586
(100)

3
(328)

(678)

(847)
4,341
92

3,586

H6

I6

I6

I6

I10

H11

B3

H10

5,071

*Profit before tax represents income net of post-tax transfers to unallocated surplus of with-profits funds, before tax attributable to policyholders and unallocated surplus of with-
profits funds, unit-linked policies and shareholders’ profits. It does not represent profit before tax attributable to shareholders.

104

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements
A: Background and adoption of International Financial Reporting Standards (IFRS)

A1: Nature of operations

Prudential plc (the Company) together with its subsidiaries (collectively, the Group or Prudential) is an international financial services
group with its principal operations in the UK, the US and Asia. The Group operates in the UK through its subsidiaries, primarily The
Prudential Assurance Company Limited (PAC), Prudential Annuities Limited (PAL), Prudential Retirement Income Limited (PRIL), M&G
Group Limited and Egg plc. On 29 January 2007 the Company announced that it had entered into a binding agreement to sell its Egg
banking business to Citi, as described in note I8.

In the US, the Group’s principal subsidiary is Jackson National Life Insurance Company (Jackson). The Group also has operations in Hong
Kong, Malaysia, Singapore, Taiwan and other Asian countries. 

Prudential offers a wide range of retail financial products and services and fund management services throughout these territories. 
The retail financial products and services principally include life insurance, pensions and annuities as well as collective investments 
and deposit and mortgage banking services.

Long-term business products written in the UK and Asia are principally with-profits deposit administration, other conventional and
unitised with-profits policies and non-participating pension annuities in the course of payment. Long-term business also includes linked
business written in the UK and Asia. The principal products written by Jackson are interest-sensitive deferred annuities and whole-life
policies, variable annuities, guaranteed investment contracts, fixed index deferred annuities and term life insurance.

Prudential plc is a public limited company incorporated and registered in England and Wales. The registered office is:
Laurence Pountney Hill
London
EC4R 0HH
Registered number: 1397169

A2: Basis of preparation

The consolidated financial statements consolidate the Group and the Group’s interest in associates and jointly-controlled entities. 
The parent company financial statements present information about the Company as a separate entity and not about the Group.

The consolidated financial statements have been prepared and approved by the directors in accordance with International Financial
Reporting Standards (IFRS) as adopted by the European Union (EU). The Company has elected to prepare its parent company financial
statements in accordance with UK Generally Accepted Accounting Principles (GAAP). These are presented on pages 240 to 249.

In 2005, the Group early adopted the amendment to IAS 39, ‘The Fair Value Option’ and IAS 19, ‘Employee Benefits’ (as amended in 2004).

The Group has applied all IFRS standards and interpretations adopted by the EU and effective at 31 December 2006.

A3: Critical accounting policies, estimates and judgements

(a) Critical accounting policies
Prudential’s discussion and analysis of its financial condition and results of operations are based upon Prudential’s consolidated financial
statements, which have been prepared in accordance with IFRS adopted for use in the EU. Were the Group to apply IFRS as published 
by the International Accounting Standards Board, as opposed to EU-adopted IFRS, no additional adjustments would be required. 

The preparation of these financial statements requires Prudential to make estimates and judgements that affect the reported amounts of
assets, liabilities, and revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, Prudential
evaluates its estimates, including those related to long-term business provisioning, the fair value of assets and the declaration of bonus
rates. Prudential bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under
the circumstances, the results of which form the basis for making judgements about the carrying value of assets and liabilities that are not
readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions. 

Critical accounting policies are defined as those that are reflective of significant judgements and uncertainties, and potentially give rise 
to different results under different assumptions and conditions. Prudential believes that its critical accounting policies are limited to those
described below. 

The critical accounting policies in respect of the items discussed below are critical for the Group’s results insofar as they relate to the
Group’s shareholder-financed business, in particular for Jackson. The policies are not critical in respect of the Group’s with-profits
business. Accordingly, explanation is provided in this note and cross-referenced notes as to why the distinction between with-profits
business and shareholder-backed business is relevant. 

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

A3: Critical accounting policies, estimates and judgements continued

The items discussed below and in cross-referenced notes explain the effect of changes in estimates and the effect of reasonably likely
changes in the key assumptions underlying these estimates as of the latest balance sheet date so as to provide analysis that recognises 
the different accounting effects on profit and loss or equity. In order to provide relevant analysis that is appropriate to the circumstances
applicable to the Group’s businesses, the explanations refer to types of business, fund structure, the relationship between asset and
policyholder liability measurement, and the differences in the method of accounting permitted under IFRS 4 for accounting for insurance
contract assets, policyholder liabilities and unallocated surplus of the Group’s with-profits funds. 

Insurance contract accounting
With the exception of contracts described in note D1, the Group’s life assurance contracts are classified as insurance contracts and
investment contracts with discretionary participating features. As permitted by IFRS 4, assets and liabilities of these contracts (see below)
are accounted for under previously applied GAAP. Accordingly, except as described below, the modified statutory basis (MSB) of
reporting as set out in the revised Statement of Recommended Practice (SORP) issued by the Association of British Insurers (ABI) 
in November 2003 has been applied for the 2006 and 2005 results.

From 1 January 2005, the Group has chosen to improve its accounting for UK regulated with-profits funds by the voluntary application 
of the UK accounting standard FRS 27, ‘Life Assurance’. Under this standard, the main accounting changes that were required for UK
with-profits funds were:

• derecognition of deferred acquisition costs and related deferred tax; and

• replacement of MSB liabilities with adjusted realistic basis liabilities.

The primary effect of these changes was to fundamentally alter the basis of accounting and carrying value of deferred acquisition costs 
(as set out in note H2) and the reported level of unallocated surplus of with-profits funds (as set out in note H12) from 1 January 2005.

Under UK GAAP, the fund for future appropriations (FFA) represented the excess of assets over policyholder liabilities for the Group’s
with-profits funds. Under IFRS the FFA is termed unallocated surplus and the Group has opted to account for it wholly as a liability with 
no allocation to equity. This treatment reflects the fact that shareholders’ participation in the cost of bonuses arises only on distribution. 
As a consequence of this accounting treatment, shareholder profits on with-profits business continue to reflect the one-ninth cost of
declared bonus previously applied under UK GAAP.

For Jackson, applying the MSB as applicable to overseas operations, the assets and liabilities of insurance contracts are accounted for
under insurance accounting prescribed by US GAAP. For Asian operations the local GAAP is applied with adjustments, where necessary,
to comply with UK GAAP. For Asian operations in countries where local GAAP is not well established and in which the business written 
is primarily non-participating business, US GAAP is used as the most appropriate proxy to local GAAP.

The usage of these bases of accounting has varying effects on the way in which product options and guarantees are measured. For UK
regulated with-profits funds, for the 2006 and 2005 results, options and guarantees are valued on a market consistent basis. The basis is
described in note D2(d)(ii). For other operations a market consistent basis is not applied under the accounting basis described in note A4.
Details of the guarantees, basis of setting assumptions, and sensitivity to altered assumptions are described in notes D3 and D4.

Valuation and accounting presentation of fair value movements of derivatives and debt securities of Jackson
Under IAS 39, derivatives are required to be carried at fair value. Unless hedge accounting is applied, value movements on derivatives are
recognised in the income statement.

For derivative instruments of Jackson, the Group has considered at length whether it is appropriate to undertake the necessary operational
changes to qualify for hedge accounting so as to achieve matching of value movements in hedging instruments and hedged items in the
performance statements. In reaching the decision a number of factors were particularly relevant. These were:

• IAS 39 hedging criteria has been designed primarily in the context of hedging and hedging instruments that are assessable as financial
instruments that are either stand-alone or separable from host contracts, rather than, for example, duration characteristics of insurance
contracts;

• the high hurdle levels under IAS 39 of ensuring hedge effectiveness at the level of individual hedge transactions for specific transactions;

• the difficulties in applying the macro hedge provisions under IAS 39 (which are more suited to banking arrangements) to Jackson’s

derivative book;

• the complexity of asset and liability matching of US life insurers such as those with Jackson’s product range; and finally

• whether it is possible or desirable, without an unacceptable level of costs and restraint on commercial activity, to achieve the accounting

hedge effectiveness required under IAS 39.

106

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

A3: Critical accounting policies, estimates and judgements continued

In this regard, the issues surrounding the IAS 39 application are very similar to those considered by other US life insurers when the 
US financial reporting standard FAS 133 was first applied for US GAAP reporting. Taking account of these considerations the Group has
decided that, except for certain minor categories of derivatives, it is not appropriate to seek to achieve hedge accounting under IAS 39 
by completely reconfiguring the structure of Jackson’s derivative book. As a result of this decision the total income statement results are
more volatile as the movements in the value of Jackson’s derivatives are reflected within it.

Under IAS 39, unless carried at amortised cost (subject to impairment provisions where appropriate) under the held-to-maturity category,
debt securities are also carried at fair value. The Group has chosen not to classify any financial assets as held-to-maturity. Debt securities
of Jackson are designated as available-for-sale with value movements being recorded as movements within shareholders’ equity.

Presentation of results before tax
The total tax charge for the Group reflects tax that in addition to relating to shareholders’ profits is also attributable to policyholders and
unallocated surplus of with-profits funds and unit-linked policies. This is explained in more detail in note F5. However, pre-tax profits are
determined after transfers to or from unallocated surplus of with-profits funds. These transfers are in turn determined after taking account
of tax borne by with-profits funds. Consequently reported profit before the total tax charge is not representative of pre-tax profits
attributable to shareholders. In order to provide a measure of pre-tax profits attributable to shareholders the Group has chosen to adopt
an income statement presentation of the tax charge and pre-tax results that delineates between policyholder and shareholder components.

Supplementary analysis of results and earnings attributable to shareholders
With the exception of debt securities held by Jackson and Egg and assets classified as loans and receivables, all financial investments are
designated as fair value through profit and loss. Short-term fluctuations in investment returns on such assets held by with-profits funds,
and those of investment property for the accounting treatment is similarly based, do not affect reported shareholder results. This is
because (i) unallocated surplus of with-profits funds are accounted for as liabilities and (ii) excess or deficits of income and expenditure 
of the funds over the required surplus for distribution are transferred to or from unallocated surplus. However, for shareholder-backed
businesses the short-term fluctuations affect the result for the year and the Group provides additional analysis of results to provide
information on results before and after short-term fluctuations in investment returns.

Previously under UK GAAP (i.e. prior to 2005), the Group used operating profit based on longer-term investment returns before
amortisation of goodwill as a supplemental measure of its results. For the purposes of measuring operating profit, investment returns on
shareholder-financed business were based on the expected longer-term rates of return. For debt securities, the longer-term returns
(including losses arising on the recognition of permanent diminutions in value) were averaged over five years for inclusion in operating
profit. Under IFRS, the Group continues to use operating profit based on longer-term investment returns as a supplemental measure of its
results, although the basis of calculation has been improved, as disclosed in note A4(d).

(b) Critical accounting estimates and judgements
Investments
Determining the fair value of unquoted investments
The Group holds financial investments which are not quoted on active markets. Their fair values are determined in full or in part by 
using valuation techniques. If the market for a financial investment of the Group is not active, the Group establishes fair value by using
quotations from independent third parties, such as brokers or by using valuation techniques. The fair values of investments valued using a
valuation technique at 31 December 2006 was £4,548 million (31 December 2005: £4,947 million). The valuation techniques include the
use of recent arm’s length transactions, reference to other instruments that are substantially the same, discounted cash flow analysis,
option adjusted spread models and enterprise valuation and may include a number of assumptions relating to variables such as credit risk
and interest rates. Changes in assumptions relating to these variables could positively or negatively impact the reported fair value of these
instruments. Additional details are explained in note G1.

Determining impairments relating to financial assets
Available-for-sale securities
Financial investments carried on an available-for-sale basis are represented by Jackson’s and Egg’s debt securities portfolio. These are
considered to be impaired if there has been a significant or prolonged period of decline in fair value below its amortised cost or if there is
objective evidence of impairment. The consideration of this requires management’s judgement. Among the factors considered is whether
the decline in fair value results from a change in quality of the security itself, or from a downward movement in the market as a whole and
the likelihood of recovering the carrying value based on the current and short-term prospects of the issuer.

Unrealised losses that are considered to be primarily the result of market conditions, such as increasing interest rates, unusual market
volatility, or industry-related events, and where the Group also believes there is a reasonable expectation for recovery and, furthermore, it
has the intent and ability to hold the investment until maturity or the market recovers, are usually determined to be temporary. Prudential’s
review of fair value involves several criteria, including economic conditions, credit loss experience, other issuer-specific developments 
and future cash flows. These assessments are based on the best available information at the time. Factors such as market liquidity, the
widening of bid/ask spreads and a change in cash flow assumptions can contribute to future price volatility. If actual experience differs
negatively from the assumptions and other considerations used in the consolidated financial statements, unrealised losses currently in
equity may be recognised in the income statement in future periods. Additional details are described in note G5.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

A3: Critical accounting policies, estimates and judgements continued

Assets held at amortised cost
Loans and receivables are carried at amortised cost using the effective interest rate method. The loans and receivables include loans
collateralised by mortgages, deposits and loans to policyholders. For these assets, the Group measures the amount of any impairment 
loss by comparing the carrying amount of the asset with the present value of its estimated future cash flows. 

In estimating future cash flows, the Group looks at the expected cash flows of the assets and applies historical loss experience of assets
with similar credit risks that has been adjusted for conditions in the historical loss experience which no longer exist or for conditions that
are expected to arise. The estimated future cash flows are discounted using the financial asset’s original or variable effective interest rate
and exclude credit losses that have not yet been incurred. 

The risks inherent in reviewing the impairment of any investment include the risk that market results may differ from expectations; facts
and circumstances may change in the future and differ from estimates and assumptions; or the Group may later decide to sell the security
as a result of changed circumstances.

The principal holdings of loans and receivables where credit risk is of particular significance are loans and advances to customers held by
Egg. Egg has significant concentrations of credit risk in respect of its unsecured lending on credit cards, personal loans and mortgage
lending secured on property in the UK. The table in note E5 details the movements in the allowance for losses on such loans and advances. 

Changes in the estimates of credit risk in any reporting period could result in a change in the allowance for losses on the loans and advances.

Insurance contracts
Product classification
IFRS 4 requires contracts written by insurers to be classified as either ‘insurance contracts’ or ‘investment contracts’ depending on the
level of insurance risk transferred. If significant insurance risk is transferred by the contract then it is classified as an insurance contract.
Contracts that transfer financial risk but not significant insurance risk are termed investment contracts. Furthermore, some contracts, both
insurance and investment, contain discretionary participation features representing the contractual right to receive additional benefits as 
a supplement to guaranteed benefits: 

(a) that are likely to be a significant portion of the total contract benefits;

(b) whose amount or timing is contractually at the discretion of the insurer; and

(c) that are contractually based on asset or fund performance, as discussed in IFRS 4.

Accordingly, insurers must perform a product classification exercise across their portfolio of contracts issued to determine the allocation to
these various categories. IFRS 4 permits the continued usage of previously applied GAAP for insurance contracts and investment contracts
with discretionary participating features. Except for UK regulated with-profits funds, as described subsequently, this basis has been
applied by the Group. 

For investment contracts that do not contain discretionary participating features, IAS 39 and, where the contract includes an investment
management element, IAS 18, apply measurement principles to assets and liabilities attaching to the contract that may diverge from those
previously applied. The principal lines of business for which measurement changes arose on adoption of IFRS are certain unit-linked
savings and similar contracts in the UK. Further details of this exercise are given in note D1.

Valuation assumptions
(i) Contracts of with-profits funds
The Group’s insurance contracts and investment contracts with discretionary participating features are primarily with-profits and other
protection type policies. For UK regulated with-profits funds, the contract liabilities are valued by reference to the UK Financial Services
Authority’s (FSA) realistic basis. In aggregate, this basis has the effect of placing a value on the liabilities of UK with-profits contracts, which
reflects the amounts expected to be paid based on the current value of investments held by the with-profits funds and current circumstances. 

The basis of determining liabilities for the Group’s with-profits business has little or no effect on the results attributable to shareholders.
This is because movements on liabilities of the with-profits funds are absorbed by the unallocated surplus. The unallocated surplus
represents the excess of assets over liabilities that have yet to be appropriated between policyholders and shareholders. Except through
indirect effects, or in remote circumstances as described below, changes to liability assumptions are therefore reflected in the carrying
value of the unallocated surplus rather than shareholders’ equity.

A detailed explanation of the basis of liability measurement is contained in note D2(d)(ii).

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Group financial statements

Notes on the Group financial statements

A3: Critical accounting policies, estimates and judgements continued

The Group’s other with-profits contracts are written in with-profits funds that operate in some of the Group’s Asian operations. The
liabilities for these contracts and those of Prudential Annuities Limited, which is a subsidiary company of the PAC with-profits funds, are
determined differently. For these contracts the liabilities are estimated using actuarial methods based on assumptions relating to premiums,
interest rates, investment returns, expenses, mortality and surrenders. The assumptions to which the estimation of these reserves is
particularly sensitive are the interest rate used to discount the provision and the assumed future mortality experience of policyholders. 

For liabilities determined using the basis described above for UK regulated with-profits funds, and the other liabilities described in the
preceding paragraph, changes in estimates arising from the likely range of possible changes in underlying key assumptions have no direct
impact on the reported profit.

This lack of sensitivity reflects the with-profits fund structure, basis of distribution, and the application of previous GAAP to the
unallocated surplus of with-profits funds as permitted by IFRS 4. Changes in liabilities of these contracts that are caused by altered
estimates are absorbed by the unallocated surplus of the with-profits funds. As noted previously, the unallocated surplus is accounted 
for as a liability and thus, except in the remote circumstances where support for the funds by shareholders’ funds was required, changes
in its level do not directly affect shareholders’ equity. The Company’s obligations and more detail on such circumstances are described 
in note H14.

(ii) Other contracts
Contracts, other than those of with-profits funds, are written in shareholder-backed operations of the Group. The significant shareholder-
backed product groupings and the factors that may significantly affect IFRS results due to experience against assumptions or changes of
assumptions vary significantly between business units. For some types of business the effect of changes in assumptions may be significant,
whilst for others, due to the nature of the product, assumption setting may be of less significance. The nature of the products and the
significance of assumptions are discussed in notes D2, D3 and D4. From the perspective of shareholder results the key sensitivity relates
to assumed future investment returns for the Taiwan life operation as described in note D4.

Jackson
Jackson offers individual fixed annuities, fixed index annuities, immediate annuities, variable annuities, individual and variable life
insurance and institutional products. With the exception of institutional products and an incidental amount of business for annuity certain
contracts, which are accounted for as investment contracts under IAS 39, all of Jackson life assurance contracts are accounted for under
IFRS 4 as insurance contracts by applying US GAAP, the previous GAAP used before IFRS adoption. Under US GAAP the requirements 
of SFAS 60 ‘Accounting and Reporting for Insurance Enterprises’ and SFAS 97 ‘Accounting and Reporting by Insurance Enterprises for
certain Long-Duration Contracts and for Realized Gains and Losses from the Sale of Investments’ apply to these contracts. The accounting
requirements under these standards and the effect of changes in valuation assumptions are considered below for fixed annuity, variable
annuity and traditional life insurance contracts.

Fixed annuity contracts, which are investment contracts under US GAAP terminology, are accounted for by applying in the first instance 
a retrospective deposit method to determine the liability for policyholder benefits. This is then augmented by potentially three additional
amounts, namely deferred income, any amounts previously assessed against policyholders that are refundable on termination of the
contract, and any premium deficiency, i.e., any probable future loss on the contract. These types of contract contain considerable interest
rate guarantee features. Notwithstanding the accompanying market risk exposure, except in the circumstances of interest rate scenarios
where the guarantee rates included in contract terms are higher than crediting rates that can be supported from assets held to cover
liabilities, the accounting measurement of Jackson’s fixed annuity products is not generally sensitive to interest rate risk. This position
derives from the nature of the products and the US GAAP basis of measurement. 

Variable annuity contracts written by Jackson may provide for guaranteed minimum death, income, or withdrawal features. In general
terms, liabilities for these benefits are accounted for under US GAAP by using estimates of future benefits and fees under best estimate
assumptions. For variable annuity business the key assumption is the expected long-term level of equity market returns which for 2006
and 2005 was 8.4 per cent per annum determined using a mean reversion methodology. Likely changes to this percentage return are not
expected to be significant.

These returns affect the level of future expected profits through their effects on the fee income with consequential impact on the amortisation
of deferred acquisition costs as described below and the required level of provision for guaranteed minimum death benefit claims. 

For traditional life insurance contracts, provisions for future policy benefits are determined under SFAS 60 using the net level premium
method and assumptions as of the issue date as to mortality, interest, policy lapses and expenses plus provisions for adverse deviation.

Except to the extent of mortality experience, which primarily affects profits through variations in claim payments and the guaranteed
minimum death benefit reserves, the profits of Jackson are relatively insensitive to changes in insurance risk. 

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

A3: Critical accounting policies, estimates and judgements continued

Asian operations
The insurance products written in the Group’s Asian operations principally cover with-profits business, unit-linked business, and other
non-participating business. The results of with-profits business are relatively insensitive to changes in estimates and assumptions that
affect the measurement of policyholder liabilities. As for the UK business, this feature arises because unallocated surplus is accounted for
by the Group as a liability. The results of Asian unit-linked business are also relatively insensitive to changes in estimates or assumptions. 

The principal non-participating business in the Group’s Asian operations, for which changes in estimates and assumptions are important
from year to year, is the traditional whole-life business written in Taiwan. The premiums for the in-force business for these contracts have
been set by the regulator at different points for the industry as a whole. Premium rates were set to give a guaranteed minimum sum
assured on death and a guaranteed surrender value on early surrender based on prevailing interest rates at the time of policy issue.
Premium rates also included an allowance for mortality and expenses. The required rates of guarantee have fallen over time as interest
rates have reduced from a high of eight per cent to current levels of around two per cent. The current low bond rates in Taiwan gives rise
to a negative spread against the majority of these policies. The current cash costs of funding in force negative spread in Taiwan is around
£40 million a year.

The profits attaching to these contracts are particularly affected by the rates of return earned, and estimated to be earned on, the assets
held to cover liabilities and on future investment income and contract cash flows. Under IFRS, the insurance contract liabilities of the
Taiwan business are determined on the US GAAP basis as applied previously under UK GAAP. Under this basis the policy liabilities are
calculated on sets of assumptions, which are locked-in at the point of policy inception, and a deferred acquisition cost is held in the
balance sheet.

The adequacy of the insurance contract liabilities is tested by reference to best estimates of expected investment returns on policy cash
flows and reinvested income. The assumed earned rates are used to discount the future cash flows. The assumed earned rates consist of 
a long-term best estimate determined by consideration of long-term market conditions, and rates assumed to be earned in the trending in
period. For 2005, it was projected that rates of return for Taiwanese bond yields would trend from the then current levels of some two per
cent to 5.5 per cent by 31 December 2012. For 2006, it has been assumed that the longer-term bond rate will be attained one year later,
i.e. by 31 December 2013.

The liability adequacy test results are sensitive to the attainment of the trended rates during the trending period. Based on the current
asset mix, margins in other contracts that are used in the assessment of the liability adequacy tests, and currently assumed future rates 
of return, if interest rates were to remain at current levels in 2007, and the target date for attainment of the long-term bond yield deferred
to 31 December 2014, the premium reserve, net of deferred acquisition costs, would be broadly sufficient. If interest rates were to remain
at current levels in 2008 with a further one year delay in the progression period, then some level of write-off of deferred acquisition costs
may be necessary. However, the amount of the charge based on current in-force business which is estimated at £70-90 million, is sensitive
for the previously mentioned variables.

Furthermore, the actual amount of any write-off would be affected by the impact of new business written between 31 December 2006
and the future reporting dates to the extent that the business is taken into account as part of the liability adequacy testing calculations for
the portfolio of contracts.

The adequacy of the liability is also sensitive to the level of the projected long-term rate. The current long-term assumption of 5.5 per cent
has been determined on a prudent best estimate basis by reference to detailed assessments of the financial dynamics of the Taiwanese
economy. In the event that the rate applied was altered, the carrying value of the deferred acquisition costs and policyholder liabilities
would potentially be affected. Details of this sensitivity are shown in note D4(h)(ii).

Deferred acquisition costs
Significant costs are incurred in connection with acquiring new insurance business. Except for acquisition costs of with-profits contracts 
of the UK regulated with-profits funds, which are accounted for under the realistic FSA regime as described in note A4, these costs, which
vary with, and are primarily related to, the production of new business, are capitalised and amortised against margins in future revenues
on the related insurance policies. The recoverability of the asset is measured and the asset is deemed impaired if the projected future
margins are less than the carrying value of the asset. To the extent that the future margins differ from those anticipated, then an
adjustment to the carrying value of the deferred acquisition cost asset will be necessary.

The deferral and amortisation of acquisition costs is of most relevance to the Group’s results for shareholder-financed long-term business
of Jackson and Asian operations. The majority of the UK shareholder-backed operations is for individual and group annuity business
where the incidence of acquisition costs is negligible. 

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Notes on the Group financial statements

A3: Critical accounting policies, estimates and judgements continued

Jackson National Life Insurance Company (Jackson)
For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity business, acquisition costs are
deferred and amortised in line with expected gross profits on the relevant contracts. For interest-sensitive business, the key assumption 
is the long-term spread between the earned rate and the rate credited to policyholders, which is based on the annual spread analysis. 
In addition, expected gross profits depend on mortality assumptions, assumed unit costs and terminations other than deaths (including 
the related charges), all of which are based on a combination of actual experience of the Jackson companies, industry experience and
future expectations. A detailed analysis of actual experience is measured by the internally developed mortality studies. 

For variable annuity business, as described above, the key assumption is the expected long-term level of equity market returns, which for
2006 and 2005 was 8.4 per cent per annum determined using a mean reversion methodology. 

Asian operations
The key shareholder-backed Asian operation is the Taiwan life business. 

The sensitivity of the results for this operation, including the potential effect on write-offs of deferred acquisition costs, is significant and 
is described above. 

Pensions
The Group applies the requirements of IAS 19, ‘Employee benefits’, to its defined benefit pension schemes. Due to the inclusion of
actuarial gains and losses in the income statement rather than being recognised directly in equity, the results of the Group are affected 
by changes in interest rates for corporate bonds that affect the rate applied to discount projected pension payments and changes in
mortality assumptions. 

The economic participation in the surplus or deficits attaching to the main Prudential Staff Pension Scheme (PSPS) and the smaller Scottish
Amicable Pensions Scheme (SAPS) are shared between the PAC with-profits sub-fund (WPSF) and shareholder operations. The economic
interest reflects the source of contributions over the scheme life, which in turn reflects the activity of the members during their employment. 

In the case of PSPS, at 31 December 2004, the attribution between the WPSF and shareholders’ funds was in the ratio 80/20. In 2005,
following extensive analysis, this ratio was revised to 70/30 at 31 December 2005. Movements in the apportionment of the surplus or
deficit for PSPS between the WPSF and shareholders’ funds in 2006 reflects the 70/30 ratio application to movements in the carrying
value of assets and liabilities as at 31 December 2005 but with service cost and contributions for ongoing service apportioned by
reference to the cost allocation for activity of current employees.

For SAPS the ratio for both 2006 and 2005 is estimated to be 50/50 between the WPSF and shareholders’ funds.

Deferred tax
Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all the
available evidence, it can be regarded as more likely than not that there will be suitable taxable profits against which the losses can be
relieved. The UK taxation regime applies separate rules to trading and capital profits and losses. The distinction between temporary
differences that arise from items of either a capital or trading nature may affect the recognition of deferred tax assets. The judgements
made, and uncertainties considered, in arriving at deferred tax balances in the financial statements are discussed in note H4. 

Goodwill
Goodwill impairment testing requires the exercise of judgement by management as to prospective future cash flows.

A4: Significant accounting policies

(a) Financial instruments (other than long-term business contracts classified as financial instruments under IFRS 4)
Investment classification
Upon initial recognition, financial investments are measured at fair value. Subsequently, the Group is permitted under IAS 39, subject to
specific criteria, to designate its investments as either financial investments at fair value through profit and loss, financial investments held
on an available-for-sale basis, financial investments held-to-maturity or loans and receivables. The Group holds financial investments on
the following bases:

(i) Financial assets and liabilities at fair value through profit and loss – this comprises assets and liabilities designated by management as
fair value through profit and loss on inception. These investments are measured at fair value with all changes thereon being recognised 
in investment income.

(ii) Financial investments on an available-for-sale basis – this comprises assets that are designated by management and/or do not fall into
any of the other categories. These investments are carried at fair value. Interest income is recognised on an effective interest basis in the
income statement. Unrealised gains and losses relating to changes in fair value are recognised in equity. Upon disposal or impairment,
accumulated unrealised gains and losses are transferred from equity to the income statement as realised gains or losses.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

A4: Significant accounting policies continued

(iii) Loans and receivables – this comprises investments that have fixed or determinable payments and are not designated as fair value
through profit and loss or available-for-sale. These investments include loans collateralised by mortgages, deposits, loans to policyholders
and other unsecured loans and receivables. These investments are carried at amortised cost using the effective interest method.

The Group has designated certain financial assets as fair value through profit and loss as these assets are managed and their performance
is evaluated on a fair value basis. These assets represent all of the Group’s financial assets except all loans and receivables and debt
securities held by Jackson and Egg. Debt securities held by Jackson and Egg are accounted for on an available-for-sale basis. The use 
of the fair value option is consistent with the Group’s risk management and investment strategies.

The Group uses the trade date method to account for regular purchases and sales of financial assets with the exception of Egg’s loans and
advances to customers which are on a settlement day basis.

Use of fair values
The Group uses current bid prices to value its quoted investments. Actively traded investments without quoted prices are valued using
external broker bid prices. If there is no active established market for an investment, the Group applies an appropriate valuation technique
such as a discounted cash flow technique.

Impairments
The Group assesses at each balance sheet date whether there is objective evidence that a financial asset or group of financial assets not
held at fair value through profit and loss is impaired. A financial asset or group of financial assets is impaired and impairment losses are
incurred only if there is objective evidence of impairment as a result of one or more events that have occurred after the initial recognition
of the asset (a loss event) and that a loss event (or events) has an impact on the estimated future cash flows of the financial asset or group
of financial assets that can be reliably estimated. Objective evidence that a financial asset or group of financial assets is impaired includes
observable data that comes to the attention of the Group. For assets designated as available-for-sale, the impairment is measured as the
difference between the amortised cost of the asset and its fair value which is removed from the available-for-sale reserve within equity and
recognised in the income statement.

For loans and receivables carried at amortised cost, the impairment amount is the difference between amortised cost and the present
value of the expected cash flows discounted at the original effective interest rate.

If, in subsequent periods, an impaired debt security held on an available-for-sale basis or an impaired loan or receivable recovers in value
(in part or in full), and this recovery can be objectively related to an event occurring after the impairment, then the previously recognised
impairment loss is reversed through the income statement (in part or in full).

Derivatives and hedge accounting
Derivative financial instruments are used to reduce or manage investment, interest rate and currency exposures, to facilitate efficient
portfolio management and for investment purposes. The Group’s policy is that amounts at risk through derivative transactions are covered
by cash or by corresponding assets.

The Group may designate certain derivatives as hedges. This includes fair value hedges, cash flow hedges and hedges of net investments
in foreign operations. If the criteria for hedge accounting are met then the following accounting treatments are applied from the date at
which the designation is made and the accompanying requisite documentation is in place:

(i) Hedges of net investments in foreign operations – the effective portion of any change in fair value of derivatives or other financial
instruments designated as net investment hedges are recognised in equity. The ineffective portion of changes in the fair value of the
hedging instrument is recorded in the income statement. The gain or loss on the hedging instrument recognised directly in equity is
recognised in the income statement on disposal of the foreign operation.

(ii) Fair value hedges – movements in the fair value of the hedged item attributable to the hedged risk are recognised in the income
statement.

(iii) Cash flow hedges – the effective portion of changes in the fair value of derivatives designated as cash flow hedges is recognised in
equity. Movements in fair value relating to the ineffective portion are booked in the income statement. Amounts recognised directly in
equity are recorded in the income statement in the periods in which the hedged item affects profit or loss.

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All derivatives that do not meet the relevant hedging criteria are carried at fair value with movements in fair value being recorded in the
income statement.

Embedded derivatives
Embedded derivatives are held by various Group companies including Jackson and Egg. They are embedded within other non-derivative
host financial instruments to create hybrid instruments. Where economic characteristics and risks of the embedded derivatives are not
closely related to the economic characteristics and risks of the host instrument, and where the hybrid instrument is not measured at fair
value with the changes in fair value recognised in the income statement, the embedded derivative is bifurcated and carried at fair value 
as a derivative in accordance with IAS 39.

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Notes on the Group financial statements

A4: Significant accounting policies continued

Securities lending including repurchase agreements
The Group is party to various securities lending agreements under which securities are loaned to third parties on a short-term basis. 
The loaned securities are not derecognised; rather, they continue to be recognised within the appropriate investment classification. 
The Group’s policy is that collateral in excess of 100 per cent of the fair value of securities loaned is required from all securities borrowers
and typically consists of cash, debt securities, equity securities or letters of credit.

In cases where the Group takes possession of the collateral under its securities lending programme, the collateral, and corresponding
obligation to return such collateral, are recognised in the consolidated balance sheet. To further minimise credit risk, the financial
condition of counterparties is monitored on a regular basis.

Derecognition of financial assets and liabilities
The Group’s policy is to derecognise financial assets when it is deemed that substantially all the risks and rewards of ownership have been
transferred. The Group also derecognises a financial asset when the contractual rights to the cash flows from the financial asset expire.
Where the Group neither transfers nor retains substantially all the risks and rewards of ownership, the Group will derecognise the financial
asset where it is deemed that the Group has not retained control of the financial asset.

Where the transfer does not result in the Group transferring the right to receive the cash flows of the financial assets, but does result 
in the Group assuming a corresponding obligation to pay the cash flows to another recipient, the financial assets are also accordingly
derecognised providing all of the following conditions are met:

• the Group has no obligation to pay amounts to the eventual recipients unless it collects the equivalent amounts from the original asset;

• the Group is prohibited by the terms of the transfer contract from selling or pledging the original asset; and

• the Group has an obligation to remit any cash flows it collects on behalf of the eventual recipients without material delay.

The Group derecognises financial liabilities only when the obligation specified in the contract is discharged, cancelled or has expired.

Securitisation of assets
Egg has issued debt securities in order to finance certain portfolios of loan and investment assets. These obligations are secured on Egg’s
assets. The securitised assets and the related liabilities are presented gross within the relevant headings in the balance sheet under the
‘gross presentation’ method.

Borrowings
Although initially recognised at fair value, net of transaction costs, borrowings, excluding liabilities of consolidated collateralised debt
obligations, are subsequently accounted for on an amortised cost basis using the effective interest method. Under the effective interest
method, the difference between the redemption value of the borrowing and the initial proceeds (net of related issue costs) is amortised
through the income statement to the date of maturity.

Financial liabilities designated at fair value through profit and loss
The Group has designated under IAS 39 classification certain financial liabilities at fair value through profit and loss as these instruments
are managed and their performance evaluated on a fair value basis. These instruments include liabilities related to consolidated collateralised
debt obligations and net assets attributable to unit holders of consolidated unit trusts and similar funds. 

(b) Long-term business contracts
Income statement treatment
Premiums and claims
Premium and annuity considerations for conventional with-profits policies and other protection type insurance policies are recognised
when due. Premiums and annuity considerations for linked policies, unitised with-profits and other investment type policies are
recognised when received or, in the case of unitised or unit-linked policies, when units are issued. These amounts exclude any taxes 
or duties assessed based on premiums.

Policy fees charged on linked and unitised with-profits policies for mortality, asset management and policy administration are recognised
as revenue when related services are provided.

Claims paid include maturities, annuities, surrenders and deaths. Maturity claims are recorded on the policy maturity date. Annuity claims
are recorded when the annuity becomes due for payment. Surrenders are recorded when paid and death claims are recorded when notified.

For investment contracts which do not contain discretionary participating features, the accounting reflects the deposit nature of the
arrangement, with premiums and claims reflected as deposits and withdrawals and taken directly to the balance sheet.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

A4: Significant accounting policies continued

Acquisition costs
Costs of acquiring new insurance business, principally commissions, marketing and advertising costs and certain other costs associated
with policy issuance and underwriting that are not reimbursed by policy charges, are specifically identified and capitalised as part of
deferred acquisition costs (DAC), which are included as an asset in the balance sheet. The DAC asset in respect of insurance contracts is
amortised against margins in future revenues on the related insurance policies, to the extent that the amounts are recoverable out of the
margins. Recoverability of the unamortised DAC asset is assessed at the time of policy issue and reviewed if profit margins have declined.

Under IFRS, investment contracts (excluding those with discretionary participation features) are required to be accounted for as financial
liabilities in accordance with IAS 39 and, where relevant, the provisions of IAS 18 in respect of the attaching investment management
features of the contracts. The Group’s investment contracts primarily comprise of certain unit-linked savings contracts in the UK and Asia
and contracts with fixed and guaranteed terms in the US (such as guaranteed investment contracts and annuity-certains).

Incremental, directly attributable acquisition costs relating to the investment management element of these contracts are capitalised and
amortised in line with the related revenue. If the contracts involve up-front charges, this income is also deferred and amortised through
the income statement in line with contractual service provision.

UK regulated with-profits funds
The UK GAAP basis applied in 2004 was the MSB, which closely reflected the Peak 1 regulatory basis of the UK FSA.

Prudential’s long-term business written in the UK comprises predominantly life insurance policies under which the policyholders are
entitled to participate in the returns of the funds supporting these policies. Business similar to this type is also written in certain of the
Group’s Asian operations and subject to local market and regulatory conditions. Such policies are called with-profits policies. Prudential
maintains with-profits funds within the Group’s long-term business funds, which segregate the assets and liabilities and accumulate the
returns related to that with-profits business. The amounts accumulated in these with-profits funds are available to provide for future
policyholder benefit provisions and for bonuses to be distributed to with-profits policyholders. The bonuses, both annual and final, reflect
the right of the with-profits policyholders to participate in the financial performance of the with-profits funds. Shareholders’ profits with
respect to bonuses declared on with-profits business correspond to the shareholders’ share of the cost of bonuses as declared by the
Board of directors. The shareholders’ share currently represents one-ninth of the cost of bonuses declared for with-profits policies.

Annual bonuses are declared and credited each year to with-profits policies. The annual bonuses increase policy benefits and, once
credited, become guaranteed. Annual bonuses are charged to the profit and loss account in the year declared. Final bonuses are declared
each year and accrued for all policies scheduled to mature and for death benefits expected to be paid during the next financial year. Final
bonuses are not guaranteed and are only paid on policies that result from claims through the death of the policyholder or maturity of the
policy within the period of declaration or by concession on surrender. No policyholder benefit provisions are recorded for future annual 
or final bonus declarations.

From 1 January 2005, the previous UK GAAP basis was replaced under a policy improvement to align with the UK accounting standard
FRS 27, ‘Life Assurance’.

FRS 27 is underpinned by the FSA’s Peak 2 basis of reporting. This Peak 2 basis, which came into effect for the first time for 2004
regulatory reporting, requires the value of liabilities to be calculated as:

• a with-profits benefits reserve (WPBR); plus

• future policy related liabilities (FPRL); plus

• the realistic current liabilities of the fund.

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The WPBR is primarily based on the retrospective calculation of accumulated asset shares but is adjusted to reflect future policyholder
benefits and other outgoings. By contrast, the Peak 1 basis addresses, at least explicitly, only declared bonuses.

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The FPRL must include a market consistent valuation of costs of guarantees, options and smoothing, less any related charges, and this
amount is determined using either a stochastic approach, hedging costs or a series of deterministic projections with attributed probabilities.
Under the Peak 1 basis there is an allowance on a deterministic basis for the intrinsic value of these costs.

The assumptions used in the stochastic models are calibrated to produce risk-free returns on each asset class. Volatilities of, and
correlations between, investment returns from different asset classes are as determined by the Group’s Portfolio Management Group but
are also market consistent.

The cost of guarantees, options and smoothing is very sensitive to the bonus, market value reduction (MVR) and investment policy the
Group employs and therefore the stochastic modelling incorporates a range of management actions that would help to protect the fund 
in adverse scenarios. Substantial flexibility has been included in the modelled management actions in order to reflect the discretion that
the Group retains in adverse investment conditions, thereby avoiding the creation of unreasonable minimum capital requirements. The
management actions assumed are consistent with management’s policy for with-profits funds and the disclosures made in the publicly
available Principles and Practices of Financial Management.

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Group financial statements

Notes on the Group financial statements

A4: Significant accounting policies continued

Under FRS 27, the main changes that are required for UK with-profits funds are:

• derecognition of deferred acquisition costs and related deferred tax; and

• replacement of MSB liabilities for with-profits business with adjusted realistic basis liabilities.

Adjusted realistic basis liabilities represent the Peak 2 basis realistic liabilities for with-profits business included in Form 19 of the FSA
regulatory returns, but after excluding the element for the shareholders’ share of the future bonuses. This latter item is recognised as a
liability for the purposes of regulatory returns but, for accounting purposes under FRS 27, consistent with the current basis of financial
reporting, shareholder transfers are recognised only on declaration.

Unallocated surplus
The unallocated surplus represents the excess of assets over policyholder liabilities for the Group’s with-profits funds. In 2006 and 2005,
as allowed under IFRS 4, the Group has opted to continue to record unallocated surplus of with-profits funds wholly as a liability. The
annual excess (shortfall) of income over expenditure of the with-profits funds, after declaration and attribution of the cost of bonuses 
to policyholders and shareholders, is transferred to (from) the unallocated surplus each year through a charge (credit) to the income
statement. The balance retained in the unallocated surplus represents cumulative income arising on the with-profits business that has not
been allocated to policyholders or shareholders. The balance of the unallocated surplus is determined after full provision for deferred tax
on unrealised appreciation on investments.

Other insurance contracts (i.e. contracts which contain significant insurance risk as defined under IFRS 4)
For these contracts UK GAAP has been applied, which reflects the MSB. Under this basis the following approach applies:

Other UK insurance contracts
Other UK insurance contracts that contain significant insurance risk include unit-linked, annuity and other non-profit business. For the
purposes of local regulations, segregated accounts are established for linked business for which policyholder benefits are wholly or partly
determined by reference to specific investments or to an investment-related index. The interest rates used in establishing policyholder
benefit provisions for pension annuities in the course of payment are adjusted each year. Mortality rates used in establishing policyholder
benefit provisions were based on published mortality tables adjusted to reflect actual experience.

Overseas subsidiaries
The assets and liabilities of insurance contracts of overseas subsidiaries are determined initially using local GAAP bases of accounting with
subsequent adjustments where necessary to comply with the Group’s accounting policies.

Jackson
The future policyholder benefit provisions for Jackson’s conventional protection-type policies are determined using the net level premium
method under US GAAP principles and assumptions as of the issue date as to mortality, interest, policy lapses and expenses plus
provisions for adverse deviations. For non-conventional protection-type policies, the policyholder benefit provision included within
policyholder liabilities in the consolidated balance sheet is the policyholder account balance.

For the business of Jackson, the determination of the expected emergence of margins, against which the amortisation profile of the DAC
asset is established, is dependent on certain key assumptions. For single premium deferred annuity business, the key assumption is 
the expected long-term spread between the earned rate and the rate credited to policyholders. For variable annuity business, the key
assumption is the expected long-term level of equity market returns which, for 2006 and 2005, was 8.4 per cent per annum implemented
using a mean reversion methodology. These returns affect the level of future expected profits through their effects on fee income and the
required level of provision for guaranteed minimum death benefit claims.

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Jackson accounts for the majority of its investment portfolio on an available-for-sale basis (see investment policies above) whereby
unrealised gains and losses are recognised directly in equity. As permitted by IFRS 4, Jackson has used shadow accounting. Under
shadow accounting, to the extent that recognition of unrealised gains or losses on available-for-sale securities causes adjustments to the
carrying value and amortisation patterns of deferred acquisition costs and deferred income, these adjustments are recognised directly in
equity to be consistent with the treatment of the gains or losses on the securities.

Asian operations
The future policyholder benefit provisions for Asian businesses are determined in accordance with methods prescribed by local GAAP
adjusted to comply, where necessary, with UK GAAP. For the Hong Kong business, which is a branch of the PAC, and the Singapore 
and Malaysian operations the valuation principles and sensitivities to changes of assumptions of conventional with-profits and other
protection-type policies are similar to those described above for equivalent products written by the UK operations.

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For Asian operations in countries where local GAAP is not well established and in which the business written is primarily non-participating
and linked business, US GAAP is used as the most appropriate proxy to local GAAP. The future policyholder benefit provisions for non-
linked business are determined using the net level premium method, with an allowance for surrenders, maintenance and claim expenses.
Rates of interest used in establishing the policyholder benefit provisions vary by operation depending on the circumstances attaching to
each block of business.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

A4: Significant accounting policies continued

Although the basis of valuation of Prudential’s overseas operations is in accordance with the requirements of the Companies Act 1985 and
ABI SORP, the valuation of policyholder benefit provisions for these businesses may differ from that determined on a UK MSB for UK
operations with the same features.

Liability adequacy
The Group performs liability adequacy testing on its insurance provisions to ensure that the carrying amounts of provisions (less related
deferred acquisition costs and present value of in-force business – see policy on Business Acquisitions and Disposals) is sufficient to cover
current estimates of future cash flows. When performing the liability adequacy test, the Group discounts all contractual cash flows and
compares this amount to the carrying value of the liability. Any deficiency is immediately charged to the income statement.

Reinsurance
In the normal course of business, the Group seeks to reduce loss exposure by reinsuring certain levels of risk in various areas of exposure
with other insurance companies or reinsurers. An asset or liability is recognised in the consolidated balance sheet representing premiums
due to or payments due from reinsurers and the share of losses recoverable from reinsurers. The measurement of reinsurance assets is
consistent with the measurement of the underlying direct insurance contracts.

Gains arising on the purchase of reinsurance contracts by Jackson are deferred and amortised over the contract duration. Any loss is
recognised in the income statement immediately.

Investment contracts (contracts which do not contain significant insurance risk as defined under IFRS 4)
For investment contracts with discretionary participation features, the accounting basis is consistent with the accounting for similar with-
profits insurance contracts. Other investment contracts are accounted for on a basis that reflects the hybrid nature of the arrangements
whereby part is accounted for as a financial instrument under IAS 39 and the investment management service component is accounted 
for under IAS 18.

For those investment contracts in the US with fixed and guaranteed terms, the Group uses the amortised cost model to measure 
the liability. On contract inception, the liability is measured at fair value less incremental, directly attributable acquisition costs.
Remeasurement at future reporting dates is on an amortised cost basis utilising an effective interest rate methodology whereby 
the interest rate utilised discounts to the net carrying amount of the financial liability.

Those investment contracts without fixed and guaranteed terms are designated at fair value through profit and loss. Fair value is based
upon the fair value of the underlying assets of the fund. Where the contract includes a surrender option its carrying value is subject to 
a minimum carrying value equal to its surrender value.

(c) Other assets, liabilities, income and expenditure
Basis of consolidation
The Group consolidates those entities it is deemed to control. The degree of control is determined by the ability of the Group to govern the
financial and operating policies of an entity in order to obtain benefits. Consideration is given to other factors such as potential voting rights.

The Group has consolidated some special purpose entities (SPEs), such as funds holding collateralised debt obligations (CDOs) where
equity investors do not have the characteristics of a controlling financial interest or do not have sufficient equity at risk for the entity to
finance its activities without additional subordinated financial support from other parties. These SPEs are consolidated because the Group
is deemed to control them under IFRS.

The Group holds investments in internally and externally managed Open-ended Investment Companies (OEICs) and unit trusts. The
Group’s percentage ownership levels in these entities can fluctuate from day to day according to changes in the Group’s and third party
participation in the funds. In instances where the Group’s ownership of internally managed funds declines marginally below 50 per cent
and, based on historical analysis and future expectations the decline in ownership is expected to be temporary, the funds continue to be
consolidated as subsidiaries under IAS 27.

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Where the Group exercises significant influence or has the power to exercise significant influence over an entity, generally through
ownership of 20 per cent or more of the entity’s voting rights, but does not control the entity, then this is considered to be an investment
in an associate. With the exception of those referred to below, the Group’s investments in associates are recorded at the Group’s share of
the associates’ net assets. The carrying value of investments in associates is adjusted each year for the Group’s share of the entities’ profit
or loss. This does not apply to investments in associates held by the Group’s insurance or investment funds including the venture capital
business or mutual funds and unit trusts, which are carried at fair value through profit and loss.

The Group’s investments in joint ventures are recognised using proportional consolidation whereby the Group’s share of an entity’s
individual balances are combined line-by-line with similar items into the Group financial statements.

Other interests in entities, where significant influence is not exercised, are carried as investments at fair value through profit and loss.

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Group financial statements

Notes on the Group financial statements

A4: Significant accounting policies continued

The consolidated financial statements of the Group include the assets, liabilities and results of the Company and subsidiary undertakings
in which Prudential has a controlling interest, using accounts drawn up to 31 December 2006 except where entities have non-coterminous
year ends. In such cases, the information consolidated is based on the accounting period of these entities and is adjusted for material
changes up to 31 December. Accordingly, the information consolidated is deemed to cover the same period for all entities throughout 
the Group. The results of subsidiaries are included in the financial statements from the date acquired to the effective date of disposal. 
All inter-company transactions are eliminated on consolidation. Results of investment management activities include those for managing
internal funds.

Investment properties
Investments in tenant occupied leasehold and freehold properties are carried at fair value, with changes in fair value included in the
income statement. Properties are valued annually either by the Group’s qualified surveyors or professional external valuers using the
Royal Institution of Chartered Surveyors (RICS) guidelines. The RICS guidelines apply separate assumptions to the value of the land,
buildings and tenancy associated with each property. Each property is externally valued at least once every three years. The cost of
additions and renovations is capitalised and considered when estimating fair value.

Leases of investment property where the Group has substantially all the risks and rewards of ownership are classified as finance leases
(leasehold property). Finance leases are capitalised at the lease’s inception at the lower of the fair value of the leased property and the
present value of the minimum lease payments. Where a lease has a contingent rent element, the rent is calculated in accordance with
individual lease terms and charged as an expense as incurred.

Pension schemes
The Group operates a number of pension schemes around the world. The largest of these schemes is the PSPS, a defined benefit 
scheme. The Group also operates defined contribution schemes. Defined contribution schemes are schemes where the Company pays
contributions into a fund and the Company has no legal or constructive obligation to pay further contributions should the assets of that
fund be insufficient to pay the employee benefits relating to employee service in both current and prior periods. Defined benefit schemes
are post-employment benefit plans that are not defined contribution schemes.

For the Group’s defined benefit schemes, if the present value of the defined benefit obligation exceeds the fair value of the scheme
assets, then a liability is recorded in the Group’s balance sheet. The Group utilises the projected unit credit method to calculate the
defined benefit obligation. Estimated future cash flows are then discounted at a high-quality corporate bond rate to determine its present
value. These calculations are performed by independent actuaries.

The plan assets of the Group’s pension schemes exclude several insurance contracts that have been issued by the Group. These assets
are excluded from plan assets in determining the pension obligation recognised in the consolidated balance sheet.

The aggregate of the actuarially determined service costs of the currently employed personnel and the unwind of discount on liabilities 
at the start of the period, less the expected investment return on scheme assets at the start of the period, is charged to the income
statement. Actuarial gains and losses as a result of changes in assumptions or experience variances are also charged or credited to the
income statement.

Contributions to the Group’s defined contribution schemes are expensed when due. Once paid, the Group has no further payment
obligations. Any prepayments are reflected as an asset on the balance sheet.

Share-based payments
The Group offers share award and option plans for certain key employees and a Save As You Earn (SAYE) plan for all UK and certain
overseas employees. The arrangements for distribution to employees of shares held in trust relating to share award plans and for
entitlement to dividends depend upon the particular terms of each plan. Shares held in trust relating to these plans are conditionally 
gifted to employees.

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The compensation expense charged to the income statement is primarily based upon the fair value of the options granted, the vesting
period and the vesting conditions. The Group revises its estimate of the number of options likely to be exercised at each balance sheet
date and adjusts the charge to the income statement accordingly. Where the share-based payment depends upon vesting outcomes
attaching to market-based performance conditions, additional modelling is performed to estimate the fair value of the awards. No
subsequent adjustment is then made to the fair value charge for awards that do not vest on account of these performance conditions 
not being met.

The Company has established trusts to facilitate the delivery of Prudential plc shares under employee incentive plans and savings-related
share option schemes. None of the trusts that hold shares for employee incentive and savings plans continue to hold these shares once
they are issued to employees. The cost to the Company of acquiring these treasury shares held in trusts is shown as a deduction from
shareholders’ equity.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

A4: Significant accounting policies continued

Tax
The Group’s UK subsidiaries each file separate tax returns. Jackson and other foreign subsidiaries, where permitted, file consolidated
income tax returns. In accordance with UK tax legislation, where one domestic UK company is a 75 per cent owned subsidiary of another
UK company or both are 75 per cent owned subsidiaries of a common parent, the companies are considered to be within the same UK tax
group. For companies within the same tax group, trading profits and losses arising in the same accounting period may be offset for purposes
of determining current and deferred taxes.

Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result of
taxable operations for the current year. To the extent that losses of an individual UK company are not offset in any one year, they can 
be carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred taxes are provided under the liability method for all relevant temporary differences, being the difference between the carrying
amount of an asset or liability in the balance sheet and its value for tax purposes. IAS 12, ‘Income Taxes’ does not require all temporary
differences to be provided for, in particular, the Group does not provide for deferred tax on undistributed earnings of subsidiaries where
the Group is able to control the timing of the distribution and the temporary difference created is not expected to reverse in the foreseeable
future. The tax effects of losses available for carry forward are recognised as an asset. Deferred tax assets are only recognised when it is
probable that future taxable profits will be available against which these losses can be utilised. Deferred tax related to charges or credits
taken directly to equity is also credited or charged directly to equity and is subsequently recognised in the income statement together with
the deferred gain or loss.

The tax charge for long-term business includes tax expense on with-profits funds attributable to both the policyholders and the shareholders.
Different tax rules apply under UK law depending upon whether the business is life insurance or pension business. Tax on the life
insurance business is based on investment returns less expenses attributable to that business. Tax on the pension business is based 
on the shareholders’ profits or losses attributable to that business. The shareholders’ portion of the long-term business is taxed at the
shareholders’ rate with the remaining portion taxed at rates applicable to the policyholders.

Basis of presentation of tax charges
Historically, under Companies Act requirements, tax charges attributable to policyholders and unallocated surplus of with-profits funds
and unit-linked policies were charged, together with tax charges attributable to the long-term business result attributable to shareholders,
as an expense in the long-term business technical account of the profit and loss account. In the non-technical section (i.e. the summary
profit and loss section attributable to shareholders) the post-tax balance transferred from the long-term business technical account was
grossed up by attributable shareholder tax to derive the pre-shareholder tax long-term business result. Tax charges in the non-technical
account reflected the aggregate of the shareholder tax on the long-term business result and on the Group’s other results.

Under UK Listing Authority rules, profit before tax is required to be presented. This requirement, coupled with the fact that IFRS does not
contemplate tax charges which are attributable to policyholders and unallocated surplus of with-profits funds and unit-linked policies,
necessitates the reporting of total tax charges within the presented results. The result before all taxes (i.e. ‘profit before tax’ as shown in
the income statement) represents income net of post-tax transfers to unallocated surplus of with-profits funds, before tax attributable to
policyholders and unallocated surplus of with-profits funds, unit-linked policies and shareholders. Separately within the income statement,
‘profit before tax attributable to shareholders’ is shown after deduction of taxes attributable to policyholders and unallocated surplus of
with-profits funds and unit-linked policies. Tax charges on this measure of profit reflect the tax charges attributable to shareholders. In
determining the tax charges attributable to shareholders, the Group has applied a methodology consistent with that previously applied
under UK GAAP reflecting the broad principles underlying the tax legislation of life assurance companies.

Property, plant and equipment
All property, plant and equipment such as owner occupied property, computer equipment and furniture and fixtures, are carried at
depreciated cost. Costs including expenditure directly attributable to the acquisition of the assets are capitalised. Depreciation is
calculated and charged on a straight-line basis over an asset’s estimated useful life. The residual values and useful lives are reviewed 
at each balance sheet date. If the carrying amount of an asset is greater than its recoverable amount then its carrying value is written 
down to that recoverable amount.

Leasehold improvements to owner occupied property are depreciated over the life of the lease. Assets held under finance leases are
capitalised at their fair value.

Business acquisitions and disposals
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the acquired
company to fair value at the date of purchase. The excess of the costs of acquisition over the fair value of the assets and liabilities of the
acquired entity is recorded as goodwill. Should the fair value of the identifiable assets and liabilities of the entity exceed the cost of
acquisition then this amount is recognised immediately in the income statement. Income and expenses of acquired entities are included 
in the income statement from the date of acquisition. Revenues and expenses of entities sold during the period are included in the income
statement up to the date of disposal. The gain or loss on disposal is calculated as the difference between sale proceeds, net of selling
costs, less the net assets of the entity at the date of disposal.

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Group financial statements

Notes on the Group financial statements

A4: Significant accounting policies continued

For life insurance company acquisitions, the adjusted net assets include an identifiable intangible asset for the present value of in-force
business which represents the profits that are expected to emerge from the acquired insurance business. The present value of in-force
business is calculated using best estimate actuarial assumptions for interest, mortality, persistency and expenses and is amortised over the
anticipated lives of the related contracts in the portfolio. An intangible asset may also be recognised in respect of acquired investment
management contracts representing the fair value of contractual rights acquired under these contracts.

The Company uses the economic entity method to purchase minority interests. Under the economic entity method any difference
between consideration and the share of net assets acquired is recorded directly in equity.

Goodwill
Goodwill arising on acquisitions of subsidiaries and businesses is capitalised and carried on the Group balance sheet as an intangible asset
at initial value less any accumulated impairment losses. Goodwill impairment testing is conducted annually and when there is an indication
of impairment. For the purposes of impairment testing, goodwill is allocated to cash generating units. These cash generating units reflect
the smallest group of assets that includes the goodwill and generates cash flows that are largely independent of the cash inflows from
other groups of assets. If the carrying amount of the cash generating unit exceeds its recoverable amount then the goodwill is considered
impaired. Impairment losses are recognised immediately in the income statement and may not be reversed in future periods.

Acquired intangible assets
Intangible assets acquired on the purchase of a subsidiary or portfolio of contracts are valued at acquisition and carried at amortised cost.
Amortisation calculated is charged on a straight-line basis over the estimated useful life of the assets. The residual values and useful lives
are reviewed at each balance sheet date.

Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term highly
liquid investments with less than 90 days maturity from the date of acquisition.

Rights of offset
Assets and liabilities in the consolidated financial statements are only reported on a net basis when there is a legally enforceable right 
to offset and there is an intention to settle on a net basis.

Segments
In accordance with IAS 14, ‘Segment Reporting’ the Group reports its results and certain other financial information by primary and
secondary segments. The Group’s primary segments are its business segments, namely, long-term business, banking and broker-dealer
and fund management. The Group’s secondary segments are its geographical segments, namely, UK, US and Asia.

Shareholders’ dividends
Dividends to shareholders are recognised as a liability in the period in which they are declared. Where scrip dividends are issued, the
value of such shares, measured as the amount of the cash dividend alternative, is credited to reserves and the amount in excess of the
nominal value of the shares issued is transferred from the share premium account to retained earnings.

Share capital
Where there is no obligation to transfer assets, shares are classified as equity. The difference between the proceeds received on issue 
of the shares, net of share issue costs, and the nominal value of the shares issued, is credited to share premium. Where the Company
purchases shares for the purposes of employee incentive plans, the consideration paid, net of issue costs, is deducted from retained
earnings. Upon issue or sale any consideration received is credited to retained earnings net of related costs.

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Foreign exchange
The Group’s consolidated financial statements are presented in pounds sterling, the Group’s presentation currency. Accordingly, the
results and financial position of foreign subsidiaries must be translated into the presentation currency of the Group from their functional
currencies, i.e. the currency of the primary economic environment in which the entity operates. All assets and liabilities of foreign
subsidiaries are converted at year end exchange rates whilst all income and expenses are converted at average exchange rates where this
is a reasonable approximation of the rates prevailing on transaction dates. The impact of these currency translations is recorded as a
separate component of equity.

Foreign currency borrowings that have been used to provide a hedge against Group equity investments in overseas subsidiaries, are
translated at year end exchange rates and taken directly to shareholders’ equity. Other foreign currency monetary items are translated at
year end exchange rates with changes recognised in the income statement. Foreign currency transactions are translated at the spot rate
prevailing at the time.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

A4: Significant accounting policies continued

(d) Presentation of supplementary analysis of profit before tax attributable to shareholders
The Group provides supplementary analysis of profit before tax attributable to shareholders that distinguishes operating profit based 
on longer-term investment returns from other constituent elements of the total profit.

Operating profit based on longer-term investment returns
Prior to the adoption of IFRS, under UK GAAP, the Group used operating profit based on longer-term investment returns before
amortisation of goodwill as a supplemental measure of its results. For the purposes of measuring operating profit, investment returns 
on shareholder-financed business were based on the expected longer-term rates of return.

Under IFRS, the Group continues to use operating profit based on longer-term investment returns as a supplemental measure of its
results. In determining profit on this basis the following key elements are applied to the results of the Group’s shareholder-financed
operations.

(i) Debt securities and equity securities
Longer-term investment returns comprise income and longer-term capital returns. For debt securities the longer-term capital returns
comprise two elements. These are a risk margin reserve based charge for expected defaults, which is determined by reference to the
credit quality of the portfolio, and amortisation of interest-related realised gains and losses to operating results based on longer-term
investment returns to the date when sold bonds would have otherwise matured.

(ii) Derivative value movements
Value movements for Jackson’s equity-based derivatives and variable annuity product embedded derivatives are included in operating
profits based on longer-term investment returns. The inclusion of these movements is so as to broadly match with the results on the
Jackson variable annuity book that pertain to equity market movements.

Other derivative value movements are excluded from operating results based on longer-term investment returns. These derivatives are
primarily held by Jackson as part of a broadly-based hedging programme for features of Jackson’s bond portfolio (for which value
movements are booked directly to shareholders’ equity rather than income statement) and product liabilities (for which US GAAP
accounting does not reflect the economic features being hedged).

These key elements are of most importance in determining the operating results based on longer-term investment returns of Jackson.

Items excluded from operating profit based on longer-term investment returns
Items excluded from operating profit based on longer-term investment returns but included in profit before tax attributable to shareholders
of continuing operations, include goodwill impairment charges, short-term fluctuations in investment returns (i.e. actual less longer-term
returns), actuarial gains and losses on defined benefit pension schemes and exceptional items.

With the exception of derivatives used for managing equity exposure of Jackson and other derivatives where value movements match
other items in operating results based on longer-term investment returns, value movements on derivatives held by Jackson are included
within short-term fluctuations. For the purposes of distinguishing actuarial gains and losses on defined benefit pension schemes in this
analysis, plan assets include Prudential policies held by the schemes.

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Group financial statements

Notes on the Group financial statements

A5: Adoption of IAS 32, IAS 39 and IFRS 4 at 1 January 2005

The standards of IAS 32, IAS 39 and IFRS 4 were adopted on 1 January 2005.

The principal effects of adopting these standards arose in the Group’s UK long-term business contracts, Jackson’s debt securities and
derivative instruments and Egg’s banking assets, liabilities and derivatives positions.

The following table demonstrates the effects of adoption of IAS 32, IAS 39 and IFRS 4 on the IFRS balance sheet at 1 January 2005.

Effect of adoption of IAS 32, IAS 39 and IFRS 4

UK
insurance
operations
(note i)
£m

At 31 Dec
2004
£m

Banking 
and non-
insurance
operations
(note iii)
£m

Grossing-up
and other
format
changes
£m

Jackson
(note ii)
£m

Total effect
£m

At 1 Jan
2005
£m

Assets
Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and acquired in-force

value of long-term business

Total

Intangible assets attributable to PAC with-profits fund:

In respect of acquired venture fund investment subsidiaries
Deferred acquisition costs

Total

Total

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of policyholder liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors

Total

Investments of long-term business, banking 

and other operations:
Investment properties
Investments accounted for using the equity method
Financial investments:

Loans and receivables
Equity securities and portfolio holdings in unit trusts

Debt securities
Other investments
Deposits

Total investments

Held for sale assets
Cash and cash equivalents

Total assets

1,461

2,244

3,705

858
798

1,656

5,361

967
1,018
827
159
1,733
1,171

5,875

13,303
5

12,430
54,466
76,374
2,537
5,271

(456)

(1,198)

4,163

23

23

(456)

(456)

(765)

(765)

(742)

10

67

(1)

66

10

(55)
(21)
(76)
1
6

1,023
234
5

1,262

1,461

1,811

3,272

858
33

891

(433)

(433)

(765)

(765)

7

(50)
(49)

(92)

58

(2)
89

145

84

(50)
(50)

(16)

967
1,018
911
159
1,683
1,121

5,859

13,303
5

3

12,433
(21) 54,445
77,319
945
2,956
419
5,255
(16)

1,330 165,716

100
4,341

95
(27)

68

164,386

(145)

100
4,341

180,063

(877)

872

53

68

116 180,179

Prudential plc Annual Report 2006

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Notes on the Group financial statements

Notes on the Group financial statements continued

A5: Adoption of IAS 32, IAS 39 and IFRS 4 at 1 January 2005 continued

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Equity and liabilities
Equity
Shareholders’ equity
Minority interests

Total equity

Liabilities
Banking customer accounts
Policyholder liabilities and unallocated surplus:

Insurance contract liabilities
Investment contract liabilities with discretionary 

participation features

Unallocated surplus of the with-profits funds:

Reflecting application of ‘realistic’ basis provisions 

for UK regulated with-profits funds

Reflecting previous UK GAAP basis of provisioning
Investment contract liabilities without discretionary 

participation features

Technical provisions in respect of non-linked business
Technical provisions for linked liabilities

Total policyholder liabilities

Core structural borrowings of shareholder-financed operations:

Subordinated debt (other than Egg)
Other

Egg subordinated debt

Total

Operational borrowings attributable to 
shareholder-financed operations

Borrowings attributable to with-profits funds
Other non-insurance liabilities:

Obligations under funding, securities lending and 

sale and repurchase agreements

Net asset value attributable to unit holders of 
consolidated unit trusts and similar funds

Current tax liabilities
Deferred tax liabilities
Accruals and deferred income
Other creditors
Provisions
Other liabilities

Total other non-insurance liabilities

Total liabilities

Total equity and liabilities

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Notes
The changes shown above include the impact of remeasurement for:

(i) UK insurance operations

1,429
1,368

2,797
451

3,248

6,421
2,137

3,819

808
1,018
2,350
655
1,009
1,006
1,175

11,840

175,437

180,063

Effect of adoption of IAS 32, IAS 39 and IFRS 4

UK
insurance
operations
(note i)
£m

At 31 Dec
2004
£m

Banking 
and non-
insurance
operations
(note iii)
£m

Grossing-up
and other
format
changes
£m

Jackson
(note ii)
£m

Total effect
£m

At 1 Jan
2005
£m

4,489
137

4,626

6,607

(22)

273

(22)

273

(25)
(3)

(28)

84

226
(3)

223

4,715
134

4,849

84

6,691

103,582

103,582 103,582

22,661

22,661

22,661

16,122

(7,807)

8,315
(8,315)

8,315
(16,122)

8,315

104,996
24,066

145,184

7,020

(51)

(787)

(51)

9,788

9,788
(111,965) (104,996)
(24,066)

(24,066)

9,788

(838) 144,346

0

5

5

5

5

5

5

(4)
121
(88)
(46)

403

386

1,434
1,368

2,802
451

3,253

6,677
2,137

3,819

808
1,014
2,471
567
963
1,006
1,578

12,226

(107) 175,330

116 180,179

207

62

(13)

256

(91)

8

15

(68)

(855)

(877)

(4)
218

229

443

599

872

(6)
(88)
(54)

83

(65)

81

53

76

76

68

68

(a) The reduction in shareholders’ equity of £22 million includes £20 million relating to certain unit-linked and similar contracts that do not contain significant insurance risk and
are therefore categorised as investment contracts under IFRS 4.

122

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Group financial statements

Notes on the Group financial statements

A5: Adoption of IAS 32, IAS 39 and IFRS 4 at 1 January 2005 continued

Notes continued
(b) Changes to insurance assets and liabilities of the PAC with-profits fund following the improvement of accounting policy applied on adoption of IFRS 4. The changes
correspond to those applicable if the Group had adopted FRS 27 under UK GAAP. As a result of the policy improvement, liabilities, deferred acquisition costs, deferred 
tax and unallocated surplus of UK regulated with-profits funds are remeasured as described in note A4. At 1 January 2005, the unallocated surplus is subject to a transition
adjustment of £(7.8) billion. Shareholders’ equity is not affected by this change.

The unallocated surplus of £8.3 billion at 1 January 2005 post-IAS 39 and IFRS 4 adoption, comprises £8.0 billion for the PAC with-profits fund and £0.3 billion for Asian
subsidiaries. The £8.0 billion for the PAC with-profits fund represents:

Regulatory basis realistic surplus of with-profits sub-fund and SAIF
Add back: regulatory basis provision for future shareholder transfers
Less: other adjustments to align with accounting basis

Accounts basis

£bn

6.0
2.9
(0.9)

8.0

(ii) Jackson 
Under IAS 39, Jackson’s debt securities and derivative financial instruments are remeasured to fair value from the lower of amortised cost and, if relevant, impaired value. 
Fair value movements on debt securities, net of ‘shadow’ changes to deferred acquisition costs and related deferred tax are recorded directly to equity. Fair value movements 
on derivatives are recorded in the income statement.

(iii) Banking and non-insurance operations
Under IAS 39, for Egg, changes to opening equity at 1 January 2005 arise from altered policies for effective interest rate on credit card receivables, impairment losses on loans
and advances, fair value adjustments on wholesale financial instruments and embedded derivatives in equity savings products. The net effect on shareholders’ equity of these
changes, after tax, is a deduction of £15 million. A further £10 million reduction in equity arises on fair valuation of certain centrally held financial instruments and derivatives.

A6: New accounting pronouncements

The following standards, interpretations and amendments have either been effective and adopted in 2006 or have been issued but are 
not yet effective in 2006. This is not intended to be a complete list as only those standards, interpretations and amendments that are
anticipated to have an impact upon the Group’s financial statements have been discussed.

Accounting pronouncements adopted in 2006
Amendment to IAS 39, ‘Cash Flow Hedge Accounting of Forecast Intra-Group Transactions’
Amendments in respect of cash flow hedge accounting of forecast intra-group transactions were issued in April 2005 to clarify the
accounting treatment of certain foreign currency cash flow hedges. The amendments are effective for annual periods beginning on 
or after 1 January 2006.

Amendment to IAS 39 and IFRS 4, ‘Financial Guarantee Contracts’
Issued in August 2005, the amendments to IAS 39 and IFRS 4 in respect of financial guarantee contracts are effective for annual periods
beginning on or after 1 January 2006. These amendments define a financial guarantee contract and address initial and subsequent
measurement issues. These amendments apply even if the contract meets the definition of an insurance contract under IFRS 4 although
they allow continuation of accounting under IFRS 4 if the contracts were considered to be insurance contracts and documented as such. 

Amendment to IAS 21, ‘Net Investment in a Foreign Operation’
Issued in December 2005, the amendments to IAS 21 clarify the definition of a foreign operation and the recognition of exchange difference
in a net investment in a foreign operation. The amendments are effective for annual periods beginning on or after 1 January 2006. 

The adoption of these aforementioned amendments did not have a material impact on the financial statements of the Group.

Accounting pronouncements not yet effective
IFRS 7, ‘Financial Instruments: Disclosures’
IFRS 7 replaces IAS 30, ‘Disclosures in the Financial Statements of Banks and Similar Financial Institutions’, which dealt with disclosures 
for banking operations, and the disclosure requirements of IAS 32, ‘Financial Instruments: Disclosure and Presentation’. The latter,
therefore, becomes a standard dealing wholly with presentation of financial instruments. IFRS 7 is intended to complement the principles
for recognising, measuring and presenting financial assets and financial liabilities in IAS 32 and IAS 39, ‘Financial Instruments: Recognition
and Measurement’. The objective of IFRS 7 is to require entities to provide disclosures in their financial statements to enable the users of
financial statements to evaluate the significance of financial instruments for the entity’s financial position and performance and the nature
and extent of risks arising from financial instruments to which the entity is exposed and how the entity manages those risks. Consequential
amendments have been made to other standards as a result of the release of IFRS 7, notably IAS 1, ‘Presentation of Financial Statements’,
and IFRS 4, ‘Insurance Contracts’.

IFRS 7 was issued on 18 August 2005 and is effective for annual periods beginning on or after 1 January 2007.

Revised IFRS 4, ‘Implementation Guidance’
Revised IFRS 4, ‘Implementation Guidance’, was issued in December 2005 and is effective in conjunction with the adoption of IFRS 7 
as discussed above. The revisions relate to disclosures around insurance contracts.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

A6: New accounting pronouncements continued

Amendment to IAS 1, ‘Capital Disclosures’
As a result of the issue of IFRS 7, IAS 1 was amended in August 2005 to include a requirement to disclose information on the entity’s
objectives, policies and processes for managing capital. This amendment will become effective for annual periods beginning on or after
1 January 2007.

IFRS 8, ‘Operating Segments’
IFRS 8 requires entities to adopt the ‘management approach’ to reporting the financial performance of its operating segments. The amount
of each operating segment item to be reported is the measure reported to the chief operating decision maker, which in some instances will
be non-GAAP. IFRS 8 will require the Group to provide an explanation of the basis on which the segment information is prepared and a
reconciliation to the amount recognised in the Group’s consolidated financial statements. This standard is effective for accounting periods
beginning on or after 1 January 2009.

IFRIC 9, ‘Reassessment of Embedded Derivatives’
IFRIC 9 will require the Group to assess whether an embedded derivative is required to be separated from the host contract and accounted
for as a derivative when it first becomes a party to the contract. Subsequent reassessment is prohibited unless there is a change in the
terms of the contract that significantly modifies the cash flows that otherwise would be required under the contract, in which case a
reassessment is required. This interpretation became effective for annual periods beginning on or after 1 June 2006.

IFRIC 10, ‘Interim Financial Reporting and Impairment’
IFRIC 10 addresses the apparent conflict between the requirements of IAS 34, ‘Interim Financial Reporting’, and those in other standards
on the recognition and reversal in financial statements of impairment losses on goodwill and certain financial assets. IFRIC 10 states that
any such impairment losses recognised in an interim financial statement may not be reversed in subsequent interim or annual financial
statements. This interpretation became effective for annual periods beginning on or after 1 November 2006. 

The Group is currently assessing the impact of the aforementioned standards, interpretations and amendments on its financial statements.
The Group has not early adopted any of the above noted items.

124

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Group financial statements

Notes on the Group financial statements

B: Summary of results

B1: Supplementary analysis of profit from continuing operations before tax attributable to shareholders

This information is provided as supplementary information under the Group’s accounting policies. It is not required by IFRS standards.

UK operations
UK insurance operations (note ii)
M&G
Egg

Total

US operations
Jackson (notes ii and iii)
Broker-dealer and fund management (including Curian losses of £8m (2005: £10m))

Total

Asian operations
Long-term business (note ii)
Fund management (note iv)
Development expenses

Total

Other income and expenditure
Investment return and other income
Interest payable on core structural borrowings
Corporate expenditure:
Group Head Office
Asia Regional Head Office

Charge for share-based payments for Prudential schemes (note viii)

Total

UK restructuring costs (note ix)

Operating profit from continuing operations based on longer-term investment returns (note i)
Goodwill impairment charge (note v)
Short-term fluctuations in investment returns on shareholder-backed business (note vi)
Shareholders’ share of actuarial and other gains and losses on defined benefit pension schemes (note vii)

2006
£m

500
204
(145)

559

398
10

408

189
50
(15)

224

58
(177)

(83)
(36)
(10)

(248)

(50)

893
–
162
167

Profit from continuing operations before tax attributable to shareholders

1,222

2005
£m

400
163
44

607

348
14

362

195
12
(20)

187

87
(175)

(70)
(30)
(11)

(199)

–

957
(120)
211
(50)

998

Notes
(i) Operating profit based on longer-term investment returns
Operating profit based on longer-term investment returns is a supplemental measure of results. For the purposes of measuring operating profit, investment returns on
shareholder-financed business are based on expected long-term rates of return. The expected long-term rates of return are intended to reflect historical real rates of return 
and, where appropriate, current inflation expectations adjusted for consensus economic and investment forecasts. The significant operations that require adjustment for the
difference between actual and long-term investment returns are Jackson and certain businesses of the Group’s Asian operations. The amounts included in operating results for
long-term capital returns for debt securities comprise two components. These are a risk margin reserve based charge for expected defaults, which is determined by reference 
to the credit quality of the portfolio, and amortisation of interest-related gains and losses for operating results based on longer-term results to the date when sold bonds would
otherwise have matured.

(ii) Effect of changes to assumptions, estimates and bases of determining life assurance liabilities
The results of the Group’s long-term business operations are affected by changes of assumptions and bases of preparation. These are described in notes D2(f), D3(f) and D4(f).
In particular, the operating result for UK insurance operations for 2006 has benefited from a credit of £46 million due to altered regulatory requirements, as explained in note
D2(f), whilst the operating result for Asian long-term business in 2005 benefited by a net of £52 million for changes in Singapore and Taiwan as described in note D4(f). 

(iii) Jackson – Summary of operating results
(a) IFRS basis operating profits include the following longer-term investment returns (net of related change in amortisation of deferred acquisition costs)

Longer-term returns on debt securities:
Amortisation of interest-related gains (net of related change in amortisation of deferred acquisition costs)
Risk margin reserve charge in respect of credit-related losses (net of related change in amortisation of deferred acquisition costs) (note b)

Total

Longer-term returns on equity type investments

2006
£m

38
(44)

(6)

45

2005
£m

46
(45)

1

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

B1: Supplementary analysis of profit from continuing operations before tax attributable to shareholders continued

Notes continued
(b) The risk margin reserve (RMR) charge for 2006 is based on an average annual RMR of 23 basis points (2005: 24 basis points) on a book value of US$43.9bn (2005: US$43.3bn)

(iv) Asian fund management business
Operating profit for the Asian fund management business of £12 million for 2005 was determined after an exceptional cost of £16 million incurred in Taiwan due to bond fund
restructuring required as a result of industry-wide regulatory change.

(v) Goodwill impairment charge
The charge for goodwill impairment of £120 million in 2005 related to the Japan life business. There was no impairment charge for goodwill in 2006. Further details of the Group’s
goodwill are shown in notes H1 and H2.

(vi) Short-term fluctuations in investment returns on shareholder-backed business
The fluctuations arise as follows:

US operations:

Movements in market value of derivatives (other than equity-based) used for economic hedging purposes
Actual less longer-term investment returns for other items

Asian operations
Other operations

(vii) Shareholders’ share of actuarial and other gains and losses on defined benefit pension schemes

Actuarial gains and losses
Actual less expected return on scheme assets
Experience gains on liabilities
Gains (losses) on changes of assumptions for scheme liabilities

Less: amount attributable to the PAC with-profits sub-fund

Non-recurrent credit (charge)
Shareholders’ share of credit arising from reduction in level of assumed future discretionary increases 

for Prudential Staff Pension Scheme (PSPS) for pensions in payment to 2.5%
Losses on re-estimation of shareholders’ share of deficits arising from the PSPS (a)
Strengthening in actuarial provisions for increase in ongoing contributions for future service of active scheme members (b)

Total

2006
£m

34
20
134
(26)

162

2006
£m

156
18
311

485
(318)

167

–
–
–

–

167

2005
£m

122
56
32
1

211

2005
£m

544
1
(489)

56
(58)

(2)

35
(63)
(20)

(48)

(50)

(a) Up to 31 December 2004, the deficits arising on the PSPS had been assessed as being 80 per cent attributable to the PAC with-profits fund and 20 per cent to shareholder
operations. In 2005, following additional analysis this apportionment was altered so that a ratio of 70/30 was applied to the PSPS deficit at 31 December 2005. For 2006, the
opening deficit of the PSPS scheme has been allocated in the ratios 70/30 between the with-profits fund and shareholder-backed operations. The ratio has continued to be
applied to movements in the financial position that relate to opening assets and liabilities. However, the service charge and contributions for ongoing service are allocated by
reference to the cost allocation for current business. 

(b) As a result of the April 2005 scheme valuation and subsequent discussions, the contribution levels for future ongoing service of active members were approximately doubled.
The charge of £20 million in 2005 reflected the actuarial provision for this increase in expenses for certain insurance contracts.

Further details on the Group’s defined benefit pension schemes are shown in note I1.

(viii) Share-based payments
The charge for share-based payments for Prudential schemes is for the SAYE and Group performance-related schemes.

(ix) UK restructuring costs are allocated as follows:

UK insurance operations
M&G
Egg
Unallocated corporate

£m

31
2
12
5

50

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Group financial statements

Notes on the Group financial statements

B2: Earnings per share

Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number 
of ordinary shares outstanding during the year, excluding those held in employee share trusts, which are treated as cancelled.

For diluted earnings per share, the weighted average number of shares in issue is adjusted to assume conversion of all dilutive potential
ordinary shares. The Group’s only class of dilutive potential ordinary shares are those share options granted to employees where the
exercise price is less than the average market price of the Company’s ordinary shares during the year.

2006

Based on operating profit based on longer-term investment returns
Short-term fluctuations in investment returns 

on shareholder-backed business

Shareholders’ share of actuarial and other gains and 

losses on defined benefit pension schemes

Based on profit for the year

2005

Based on operating profit based on longer-term investment returns
Adjustments arising from:

Goodwill impairment charge
Short-term fluctuations in investment returns 

on shareholder-backed business

Shareholders’ share of actuarial and other gains and 

losses on defined benefit pension schemes

Based on profit for the year from continuing operations
Adjustment for post-tax results of discontinued operations

Based on profit for the year

Before tax
(note B1)
£m

Tax
(note F5)
£m

893

(257)

162

167

1,222

(40)

(50)

(347)

Net of tax
Minority and minority
interests
interests
£m
£m

Basic
earnings
per share
Pence

Diluted
earnings
per share
Pence

1

(2)

–

(1)

637

26.4p

26.4p

120

117

874

5.0p

5.0p

4.8p

4.8p

36.2p

36.2p

Before tax
(note B1)
£m

Tax
(note F5)
£m

Minority
interests
£m

Net of tax
and minority
interests
£m

Basic
earnings
per share
Pence

Diluted
earnings
per share
Pence

957

(186)

(10)

761

32.2p

32.2p

(120)

211

(50)

998
3

1,001

–

(70)

15

(241)
0

(241)

–

(2)

–

(12)
0

(12)

(120)

(5.1)p

(5.1)p

139

5.9p

5.9p

(35)

(1.5)p

(1.5)p

745
3

748

31.5p
0.1p

31.6p

31.5p
0.1p

31.6p

Number of shares
A reconciliation of the weighted average number of ordinary shares used for calculating basic and diluted earnings per share is set out 
as below:

Weighted average shares for calculation of basic earnings per share
Shares under option at end of year
Number of shares that would have been issued at fair value on assumed option exercise

Weighted average shares for calculation of diluted earnings per share

2006
(millions)

2005
(millions)

2,413
10
(7)

2,416

2,365 
13 
(9)

2,369 

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

B3: Dividends

Dividends declared and paid in reporting period
Parent company:

Interim dividend (2006: 5.42p, 2005: 5.30p per share)
Final dividend for prior period (2005: 11.02p, 2004: 10.65p per share)

Subsidiary company payment to minority interests

Total

2006
£m

2005
£m

131
267
1

399

126
252
2

380

2005
£m

126
267

393

As a result of shares issued in lieu of dividends of £76 million (2005: £52 million), dividends paid in cash, as set out in the consolidated
cash flow statement, were £323 million (2005: £328 million).

2006
£m

Parent company dividends relating to reporting period:

Interim dividend (2006: 5.42p, 2005: 5.30p per share)
Final dividend (2006: 11.72p, 2005: 11.02p per share)

Total

131
287

418

A final dividend of 11.72 pence per share was proposed by the directors on 14 March 2007. Subject to shareholders’ approval, the
dividend will be paid on 22 May 2007 to shareholders on the register at the close of business on 13 April 2007. The dividend will absorb
an estimated £287 million of shareholders’ funds. A scrip dividend alternative will be offered to shareholders.

B4: New business

Insurance products and investment products*

UK operations
US operations
Asian operations

Group total

Insurance products
gross premiums

Investment products
gross inflows

Total

2006
£m

7,192
5,981
1,921

2005
£m

7,193
5,023
1,485

2006
£m

2005
£m

2006
£m

13,486
–
20,408

7,916
–
18,457

20,678
5,981
22,329

2005
£m

15,109
5,023
19,942

15,094

13,701

33,894

26,373

48,988

40,074

128

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

B4: New business continued

Insurance products – new business premiums and contributions*

UK insurance operations
Direct to customer
Individual annuities
Individual pensions and life
Department of Work and Pensions rebate business

Total

Business to business
Corporate pensions
Individual annuities
Bulk annuities

Total

Intermediated distribution
Life
Individual annuities
Individual and corporate pensions

Total

Partnerships
Life
Individual and bulk annuities:

Bulk annuity reinsurance from the Scottish Amicable Insurance Fund*
Individual and other bulk annuities

Total

Europe
Life

Total UK insurance operations

US operations
Fixed annuities
Fixed index annuities
Variable annuities
Life
Guaranteed investment contracts
GIC – Medium Term Notes

Total US operations

Asian operations
China
Hong Kong
India (Group’s 26% interest)
Indonesia
Japan
Korea
Malaysia
Singapore
Taiwan
Other

Total Asian operations

Group total

Single

Regular

Annual premium and
contribution equivalents

2006
£m

2005
£m

2006
£m

2005
£m

2006
£m

2005
£m

816
60
161

1,037

536
264
85

885

961
919
130

2,010

720
29
244

993

242
212
511

965

1,112
995
108

2,215

840

814

560
1,500

2,900

–
1,814

2,628

159

201

–
9
–

9

162
–
–

162

5
–
22

27

3

–
–

3

–

–
11
–

11

146
–
–

146

6
–
25

31

3

–
–

3

–

6,991

7,002

201

191

688
554
3,819
8
458
437

5,964

27
355
20
31
68
103
4
357
92
15

1,072

788
616
2,605
11
355
634

5,009

17
289
4
42
30
29
9
284
124
9

837

–
–
–
17
–
–

17

36
103
105
71
7
208
72
72
139
36

849

14,027

12,848

1,067

–
–
–
14
–
–

14

23
83
57
42
4
132
66
58
150
33

648

853

82
15
16

113

216
26
8

250

101
92
35

228

87

56
150

293

16

900

69
55
382
18
46
44

614

39
139
107
74
14
218
72
108
148
37

956

72
14
24

110

170
21
51

242

118
100
36

254

84

–
182

266

20

892

79
62
261
15
35
63

515

25
112
57
46
7
135
67
86
162
34

731

2,470

2,138

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

B4: New business continued

Investment products – funds under management*

2006

UK operations
Asian operations

Group total

2005

UK operations
Asian operations

Group total

1 Jan 2006
£m

36,196
10,132

Gross
inflows
£m

Market
and other

Redemptions
£m

movements 31 Dec 2006
£m

£m

13,486
20,408

(7,385)
(17,876)

44,946
2,649
(411) 12,253

46,328

33,894

(25,261)

2,238

57,199

1 Jan 2005
£m

28,705
8,538

Gross
inflows
£m

Redemptions
£m

7,916
18,457

(4,054)
(17,130)

37,243

26,373

(21,184)

Market
and other
movements
£m

3,629
267

3,896

31 Dec 2005
£m

36,196
10,132

46,328

*The format of the tables shown above is consistent with the distinction between insurance and investment products as applied for previous financial reporting periods. With the
exception of some US institutional business, products categorised as ‘insurance’ refer to those classified as contracts of long-term insurance business for regulatory reporting
purposes, i.e. falling within one of the classes of insurance specified in part II of Schedule 1 to the Regulated Activities Order under FSA regulations.

Annual premium and contribution equivalents are calculated as the aggregate of regular new business amounts and one-tenth of single new business amounts.

The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting period that have the potential to generate profits for
shareholders. The amounts shown are not, and not intended to be, reflective of premium income recorded in the IFRS income statement.

The tables above include a bulk annuity transaction with the Scottish Amicable Insurance Fund (SAIF) with a premium of £560 million. The transaction reflects the arrangement
entered into in June 2006 for the reinsurance of non-profit immediate pension annuity liabilities of SAIF to Prudential Retirement Income Limited (PRIL), a shareholder-owned
subsidiary of the Group. SAIF is a closed ring-fenced sub-fund of the PAC long-term fund established by a Court approved Scheme of Arrangement in October 1997, which is
solely for the benefit of SAIF policyholders. Shareholders have no interest in the profits of this fund, although they are entitled to investment management fees on this business.
The inclusion of the transaction between SAIF and PRIL as new business in the tables reflects the transfer from SAIF to Prudential shareholders’ funds of longevity risk, the
requirement to set aside supporting capital, and entitlement to surpluses arising on this block of business from the reinsurance arrangement. For Group reporting purposes the
amounts recorded by SAIF and PRIL for the premium are eliminated on consolidation.

The details shown above for insurance products include contributions for contracts that are classified under IFRS 4 ‘Insurance Contracts’ as not containing significant insurance
risk. These products are described as investment contracts or other financial instruments under IFRS. Contracts included in this category are primarily certain unit-linked and
similar contracts written in UK insurance operations and Guaranteed Investment Contracts and similar funding agreements written in US operations. 

New business premiums for regular premium products are shown on an annualised basis. Department of Work and Pensions rebate business is classified as single recurrent
business. Internal vesting business is classified as new business where the contracts include an open market option.

UK and Asian investment products referred to in the table for funds under management above are unit trust, mutual funds and similar types of retail fund management
arrangements. These are unrelated to insurance products that are classified as ‘investment contracts’ under IFRS 4, as described in the preceding paragraph, although similar 
IFRS recognition and measurement principles apply to the acquisition costs and fees attaching to this type of business. US investment products are no longer included in the 
table above as they are assets under administration rather than funds under management.

In previous periods new business premiums for intermediated distribution of UK insurance operations have included Department of Work and Pensions (DWP) rebate business
for SAIF. As shareholders have no interest in SAIF, these are now excluded from the table above with comparatives restated accordingly. The amounts of new SAIF DWP rebate
business written were £60 million for 2006, and £83 million for 2005.

130

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

B5: Group balance sheet

The Group’s primary reporting segments are long-term business, banking, and broker-dealer and fund management. The Group’s
secondary reporting segments are geographical namely the UK, the US, and Asia. Details of disclosures in accordance with the
requirements of IAS 14 for segment assets and liabilities are shown below.

Details of the primary reporting segments are as follows:

Long-term business
This segment comprises long-term products that contain both a significant and insignificant element of insurance risk. The products are
managed together and not classified in this way other than for accounting purposes. This segment also includes activity of the PAC with-
profits funds’ venture investments managed by PPM Capital and other investment subsidiaries held for the purpose of supporting the
Group’s long-term business operations.

Banking
This segment consists of products provided by the Group’s online banking subsidiary, Egg. The nature of these products and the managing
of the business differ from the risks inherent in the other business segments, and the regulatory environment of the banking industry
differs from that of the other business segments. Note I8 includes details of the agreement in January 2007 to sell Egg Banking plc.

Broker-dealer and fund management
The investment management segment is comprised of both internal and third-party asset management services, inclusive of portfolio 
and mutual fund management, where the Group acts as an advisor, and broker-dealer activities. The nature of the products and the
managing of the business differ from the risks inherent in the other business segments, and the regulatory environment of the investment
management industry differs from that of the other business segments.

Broker-dealer

2006

Consolidated total assets

Consolidated total liabilities

Segment assets by geographical segment
UK
US
Asia
Intra-group eliminations

Total assets per balance sheet

2005

Consolidated total assets

Consolidated total liabilities

Segment assets by geographical segment
UK
US
Asia
Intra-group eliminations

Total assets per balance sheet

Long-term
business
£m

Banking management
£m

and fund Unallocated
to a segment
£m

£m

Intra-group
eliminations
£m

Total
£m

201,937

9,498

5,564

3,672

(4,151) 216,520

(196,651)

(9,206)

(3,922)

(5,272)

4,151 (210,900)

165,103
39,695
15,873
(4,151)

216,520

Long-term
business
£m

Broker-dealer
and fund
Banking management
£m

£m

Unallocated
to a segment
£m

Intra-group
eliminations
£m

Total
£m

192,944

10,752

3,208

2,768

(2,236) 207,436

(187,662)

(10,374)

(1,597)

(4,673)

2,236 (202,070)

154,900
41,700
13,072
(2,236)

207,436

To explain more comprehensively the assets, liabilities and capital of the Group’s businesses it is appropriate to provide an analysis of the
Group’s balance sheet by a mixture of primary and secondary segments.

This analysis is shown below for the Group balance sheet at 31 December 2006.

Prudential plc Annual Report 2006

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Notes on the Group financial statements

Notes on the Group financial statements continued

P
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B5: Group balance sheet continued

Assets
Intangible assets attributable to

shareholders:
Goodwill
Deferred acquisition costs and 
acquired in-force value of
long-term business contracts

Total

Intangible assets attributable to 

PAC with-profits fund:
In respect of acquired venture 
fund investment subsidiaries

Deferred acquisition costs

UK insurance
operations
(note D2)
£m

M&G
£m

Egg
(note E)
£m

Total UK
operations
£m

US
operations
(note D3)
£m

Asian
operations
(note D4)
£m

Unallocated
to a segment
£m

Intra-group
eliminations
£m

Group
total
£m

–

1,153

167

167

6

1,159

830
31

861

–
–

–

–

–

–

–
–

–

–

1,153

16

172

173

1,326

1,712

1,728

612

784

830
31

861

–
–

–

–
–

–

2,187

1,728

784

–

–

–

–
–

–

–

–

–

–

–
–

–

–

1,341

2,497

3,838

830
31

861

4,699

Total (notes H1 and H2)

1,028

1,159

Other non-investment and non-cash 
assets (notes G1 and H3 to H6)
Investments of long-term business, 
banking and other operations 
(notes G1,H7 and H8)

Held for sale assets (note H9)
Cash and cash equivalents (note H10)

4,733

278

342

5,353

1,671

656

2,917

(4,151)

6,446

138,537
463
1,979

2,904
–
852

8,247
–
909

149,688
463
3,740

36,164
–
132

13,749
–
684

240
–
515

–
–
–

199,841
463
5,071

Total assets

146,740

5,193

9,498 161,431

39,695

15,873

3,672

(4,151) 216,520

132

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

B5: Group balance sheet continued

UK insurance
operations
(note D2)
£m

M&G
£m

Egg
(note E)
£m

Total UK
operations
£m

US
operations
(note D3)
£m

Asian
operations
(note D4)
£m

Unallocated
to a segment
£m

Intra-group
eliminations
£m

Group
total
£m

Equity and liabilities
Equity
Shareholders’ equity (note H11)
Minority interests

Total equity

Liabilities
Banking customer accounts (note G1)
Policyholder liabilities and unallocated 

1,263
79

1,342

–

surplus of with-profits funds:
Insurance contract liabilities (note H12) 80,323
Investment contract liabilities with 

discretionary participation features 
(note G1)

Investment contract liabilities without 
discretionary participation features 
(note G1)

Unallocated surplus of with-profits 
funds (reflecting application of 
‘realistic’ basis provisions for UK 
regulated with-profits funds 
(notes D2(d)(ii) and H12)

Total policyholder liabilities and 

unallocated surplus of with-profits 
funds

Core structural borrowings of 

shareholder-financed operations
(note H13):
Subordinated debt (other than Egg)
Other

Egg subordinated debt (note H13)

Total

Operational borrowings attributable to 
shareholder-financed operations 
(notes G1 and H13)

Borrowings attributable to with-profits 

funds (notes G1 and H13)
Other non-insurance liabilities 

(notes G1, H4, H9, H14 and H15)

Total liabilities

28,665

11,453

13,511

133,952

–
–

–
–

–

11

1,776

1,383
52

1,435

292
–

292

2,938
131

3,069

2,713
1

2,714

1,437
–

1,437

(1,600)
–

(1,600)

–

–

–

–

–

–

–
–

–
–

–

4

–

5,554

5,554

–

–

–

–

–

80,323

30,184

12,706

28,665

–

11,453

1,562

68

27

–

13,511

–

88

–

133,952

31,746

12,889

–

–

–

–

–

–

–
–

–
451

451

–
–

–
451

451

–
127

127
–

127

2,819

2,834

743

–

1,776

–

–
–

–
–

–

–

–

1,538
947

2,485
–

2,485

2,032

–

–
–

–

–

5,488
132

5,620

5,554

–

123,213

–

–

28,733

13,042

–

13,599

–

178,587

–
–

–
–

–

–

–

1,538
1,074

2,612
451

3,063

5,609

1,776

9,659

145,398

3,754

3,758

382

13,795

4,365

1,547

755

(4,151)

16,311

9,206

158,362

36,981

14,436

5,272

(4,151) 210,900

Total equity and liabilities

146,740

5,193

9,498 161,431

39,695

15,873

3,672

(4,151) 216,520

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

B5: Group balance sheet continued

This analysis is shown below for the Group balance sheet at 31 December 2005.

UK insurance
operations
(note D2)
£m

M&G
£m

Egg
(note E)
£m

Total UK
operations
£m

US
operations
(note D3)
£m

Asian
operations
(note D4)
£m

Unallocated
to a segment
£m

Intra-group
eliminations
£m

Group
total
£m

Assets
Intangible assets attributable to 

shareholders:
Goodwill
Deferred acquisition costs and 
acquired in-force value of 
long-term contracts

Total

Intangible assets attributable to 

PAC with-profits fund:
In respect of acquired venture fund 

investment subsidiaries
Deferred acquisition costs

Total

Total (notes H1 and H2)

Other non-investment and non-cash 
assets (notes G1 and H3 to H6)
Investments of long-term business, 
banking and other operations 
(notes G1, H7 and H8)
Held for sale assets (note H9)
Cash and cash equivalents (note H10)

–

1,153

199

199

6

1,159

679
35

714

913

–
–

–

1,159

–

–

–

–
–

–

–

1,153

16

172

205

1,358

1,634

1,650

566

738

679
35

714

–
–

–

–
–

–

2,072

1,650

738

–

–

–

–
–

–

–

–

–

–

–
–

–

–

1,341

2,405

3,746

679
35

714

4,460

4,457

256

280

4,993

1,888

566

1,059

(2,236)

6,270

131,263
728
1,195

1,383
–
26

9,747
–
725

142,393
728
1,946

37,960
–
202

11,264
–
504

775
–
934

–
–
–

192,392
728
3,586

Total assets

138,556

2,824

10,752 152,132

41,700

13,072

2,768

(2,236) 207,436

134

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

B5: Group balance sheet continued

UK insurance
operations
(note D2)
£m

M&G
£m

Egg
(note E)
£m

Total UK
operations
£m

US
operations
(note D3)
£m

Asian
operations
(note D4)
£m

Unallocated
to a segment
£m

Intra-group
eliminations
£m

Group
total
£m

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

Equity and liabilities
Equity
Shareholders’ equity (note H11)
Minority interests

Total equity

Liabilities
Banking customer accounts (note G1)
Policyholder liabilities and unallocated 

surplus of with-profits funds:
Insurance contract liabilities 

(note H12)

Investment contract liabilities with 

discretionary participation features 
(note G1)

Investment contract liabilities without 
discretionary participation features 
(note G1)

Unallocated surplus of with-profits 
funds (reflecting application of 
‘realistic’ basis provisions for UK 
regulated with-profits funds 
(notes D2(d)(ii) and H12)

Total policyholder liabilities and 

1,141
95

1,236

–

79,231

26,443

10,502

11,245

unallocated surplus of with-profits 
funds

127,421

Core structural borrowings of 

shareholder-financed operations 
(note H13):
Subordinated debt (other than Egg)
Other

Egg subordinated debt (note H13)

Total

Operational borrowings attributable to 
shareholder-financed operations 
(notes G1 and H13)

Borrowings attributable to with-profits 

funds (notes G1 and H13)
Other non-insurance liabilities 

(notes G1, H4, H9, H14 and H15)

Total liabilities

–
–

–
–

–

17

1,898

1,398
–

1,398

303
75

378

2,842
170

3,012

2,969
2

2,971

1,288
–

1,288

(1,905)
–

(1,905)

–

–

–

–

–

–

–
–

–
–

–

2

–

5,830

5,830

–

–

–

–

–

79,231

30,479

10,726

26,443

–

10,502

1,502

80

22

–

11,245

–

85

–

127,421

31,981

10,913

–

–

–

–

–

–

–
–

–
451

451

–
–

–
451

451

–
145

145
–

145

3,856

3,875

1,085

–

1,898

–

–
–

–
–

–

–

–

1,646
948

2,594
–

2,594

1,472

–

7,984

137,320

1,424

1,426

237

9,645

5,518

871

607

(2,236)

14,405

10,374

149,120

38,729

11,784

4,673

(2,236) 202,070

Total equity and liabilities

138,556

2,824

10,752 152,132

41,700

13,072

2,768

(2,236) 207,436

Prudential plc Annual Report 2006

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–
–

–

–

5,194
172

5,366

5,830

–

120,436

–

–

26,523

D

12,026

–

11,330

–

170,315

–
–

–
–

–

–

–

1,646
1,093

2,739
451

3,190

6,432

1,898

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued
C: Group risk management 

(i) Overview
A significant part of the Group’s business involves the acceptance and management of risk. The Group’s risk management model requires
the primary responsibility for risk management at an operational level to rest with business unit chief executives. The second line of
defence of risk comprises oversight functions reporting to the Group Chief Executive together with business unit risk functions and risk
management committees. The third line of defence comprises independent assurance from Internal Audit reporting to business unit and
Group audit committees.

The Group Risk Framework requires that all of the Group’s businesses and functions establish processes for identifying, evaluating and
managing the key risks faced by the Group. The risk management of the Group has been given additional focus by the creation in 2005 
of a new role of Group Chief Risk Officer (CRO). The CRO oversees all aspects of the Group’s risk management, including Financial Risk,
Operational Risk, Compliance, and for management purposes, Internal Audit. Additional information on the Group’s risk framework,
including the Group and business unit level risk committees, is included in the risk management section of the Group’s operating and
financial review.

As a provider of financial services, including insurance, the Group’s business is the managed acceptance of risk. The system of internal
control is an essential and integral part of the risk management process. As part of the annual preparation of its business plan, all of the
Group’s businesses and functions are required to carry out a review of risks. This involves an assessment of the impact and likelihood of
key risks and of the effectiveness of the controls in place to manage them. The assessment is reviewed regularly throughout the year. 
In addition, business units evaluate opportunities and risks against business objectives regularly with the Group Chief Executive, Group
Finance Director and the Group Chief Risk Officer.

Businesses are required to confirm annually that they have undertaken risk management during the year as required by the Group Risk
Framework, and that they have reviewed the effectiveness of the system of internal control. The results of these reviews are reported 
to the Audit Committee together with confirmation that the processes described above as required by the Group Risk Framework were 
in place throughout the period covered by the report. The businesses also confirm that they complied with Internal Control: Guidance 
on the Combined Code (the Turnbull guidance). In addition, Internal Audit executes a comprehensive risk-based audit plan throughout
the Group, with all significant issues arising from the audit reported to the Group Audit Committee.

The Group’s internal control framework includes detailed procedures set out in financial and actuarial procedure manuals. The Group
prepares an annual business plan with three-year projections. Executive management and the Board receive monthly reports on the
Group’s actual performance against plan, together with updated forecasts.

The insurance operations of the Group all prepare a financial condition report which is presented to the Board, together with regular
reports from the Group Finance Director on the financial position of the Group.

(ii) Major risks
The Group publishes separately within its Group Annual Report a section on key risk factors, which discusses inherent risks in the
business and trading environment.

(iii) Financial risks
(a) Foreign exchange risk
Prudential faces foreign exchange risk, primarily because its presentation currency is pounds sterling, whereas approximately 67 per cent
of Prudential’s operating profit from continuing operations based on longer-term investment returns, as described in note B1, for the year
ended 31 December 2006, came from Prudential’s US and Asian operations. The exposure relating to the translation of reported earnings
is not separately managed although its impact is reduced by interest payments on foreign currency borrowings and by the adoption of
average exchange rates for the translation of foreign currency revenues.

Approximately 76 per cent of the Group’s IFRS basis shareholders’ funds at 31 December 2006 arose in Prudential’s US and Asian
operations. To mitigate the exposure of the US component there are US$1.55 billion of borrowings held centrally. The Group has also
entered into a US$2 billion net investment hedge (see note G3). Net of the currency position arising from these instruments some 43 per
cent of the Group’s shareholders’ funds are represented by net assets in currencies other than sterling.

(b) Liquidity risk
Liquidity risk is the risk that Prudential may be unable to meet payment of obligations in a timely manner at a reasonable cost or the risk 
of unexpected increases in the cost of funding at appropriate maturities or rates. Liquidity management in each business seeks to ensure
that, even under adverse conditions, Prudential has access to the funds necessary to cover surrenders, withdrawals and maturing liabilities.

In practice, most of Prudential’s invested assets are marketable securities. This, combined with the fact that a large proportion of the
liabilities contain discretionary surrender values or surrender charges, reduces the liquidity risk. The Group maintains committed
borrowing and securities lending facilities.

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Group financial statements

Notes on the Group financial statements

(c) Credit risk
Credit risk is the risk that a counterparty or an issuer of securities, which Prudential holds in its asset portfolio, defaults or another party
fails to perform according to the terms of the contract. Some of Prudential’s businesses, in particular Jackson, Egg, the PAC with-profits
fund and Prudential’s UK pension annuity business, hold large amounts of interest-sensitive investments that contain credit risk on which
a certain level of defaults is expected. These expected losses are considered when Prudential determines the crediting rates, deposit rates
and premium rates for the products that will be supported by these assets. The key shareholder businesses exposed to credit risks are
Jackson and Egg. Certain over-the-counter derivatives contain a credit risk element that is controlled through evaluation of collateral
agreements and master netting agreements on interest rate and currency swaps. Prudential is also exposed to credit-related losses in the
event of non-performance by counterparties.

Further analysis of the credit risks for Jackson is shown in note D3 and for Egg in note E7.

(iv) Operational, compliance and fiscal risk
Operational risk can result from a variety of factors, including failure to obtain proper internal authorisations or maintain internal controls,
failure to document transactions properly, failure of operational and information security procedures or other procedural failures, computer
system or software failures, other equipment failures, fraud, inadequate training or errors by employees. Compliance with internal rules
and procedures designed to manage these risks is monitored by Prudential’s local management boards.

Internal compliance managers who report to the local management boards monitor adherence to local regulatory requirements. The head
of Prudential’s Group Compliance function reports directly to the Group Chief Risk Officer who submits regular reports to the Board 
of Directors.

Compliance risk includes the possibility that transactions may not be enforceable under applicable law or regulation as well as the cost 
of rectification and fines, and also the possibility that changes in law or regulation could adversely affect Prudential’s position. Prudential
seeks to minimise compliance risk by seeking to ensure that transactions are properly authorised and by submitting new or unusual
transactions to legal advisers for review.

Prudential is exposed to certain fiscal risks arising from changes in tax laws and enforcement policies and in reviews by taxation authorities
of tax positions taken by Prudential in recent years. Prudential manages this risk and risks associated with changes in other legislation and
regulation through ongoing review by relevant departments of proposed changes to legislation and by membership of relevant trade and
professional committees involved in commenting on draft proposals in these areas.

(v) Market risk
Market risk is the risk that future changes in market prices may make a financial instrument less valuable. The primary market risks
Prudential faces are equity risk and interest rate risk because most of its assets are investments that are either equity type investments 
and subject to equity price risk, or bonds, mortgages or cash deposits, the values of which are subject to interest rate risk. The amount 
of risk borne by Prudential’s shareholders depends on the extent to which its customers share the investment risk through the structure 
of Prudential’s products.

The split of Prudential’s investments between equity investments and interest-sensitive instruments depends principally on the type of
liabilities supported by those investments and the amount of capital Prudential has available. This mix of liabilities allows Prudential to
invest a substantial portion of its investment funds in equity and property investments that Prudential believes produce greater returns
over the long term. On the other hand Prudential has some liabilities that contain guaranteed returns and allow instant access (for example,
interest-sensitive fixed annuities, immediate annuities and fixed rate customer bank deposits), which generally will be supported by fixed
income investments.

To reduce investment, interest rate and foreign exchange exposures, and to facilitate efficient investment management, Prudential uses
derivative instruments. Prudential’s policy is that cash or corresponding assets cover amounts at risk through derivative contracts.

(vi) Asset/liability management
Prudential manages its assets and liabilities locally, in accordance with local regulatory requirements and reflecting the differing types of
liabilities Prudential has in each business. As a result of the diversity of products offered by Prudential and the different regulatory
environments in which it operates, Prudential employs different methods of asset/liability management, on both an in-force and new
business basis. Stochastic modelling of assets and liabilities is undertaken in the Group’s insurance operations to assess economic capital
requirements for different confidence intervals and time horizons. In addition, reserve adequacy testing under a range of scenarios and
dynamic solvency analysis is carried out, including under certain scenarios mandated by the US, the UK and Asian regulators.

A stochastic approach models the inter-relationship between asset and liability movements, taking into account asset correlation and
policyholder behaviour, under a large number of possible scenarios. These scenarios are projected forward over a period of time, typically
25 years or longer, and the liabilities and solvency position of the fund are calculated in each scenario in each future year. This allows the
identification of which extreme scenarios will have the most adverse effects and what the best estimate outcome may be. The fund’s
policy on management actions, including bonus and investment policy, are then set in order that they are consistent with the available
capital and the targeted risk of default. This differs from a deterministic model, which would only consider the results from one carefully
selected scenario.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

C: Group risk management continued

For businesses that are most sensitive to interest rate changes, such as immediate annuity business, Prudential uses cash flow analysis to
create a portfolio of fixed income securities whose value changes in line with the value of liabilities when interest rates change. This type
of analysis helps protect profits from changing interest rates. In the UK, the cash flow analysis is used in Prudential’s annuity and banking
business while, in the US, it is used for its interest-sensitive and fixed index annuities and stable value products such as Guaranteed
Investments Contracts (GICs). Perfect matching is not possible for interest-sensitive and fixed index annuities because of the nature of the
liabilities (which include guaranteed surrender values) and options for prepayment contained in the assets. The US supervisory authorities
require Jackson to calculate projections to test Jackson’s ability to run off its liabilities with assets equal to statutory reserves in a number of
specified future economic scenarios. If Jackson is unable to satisfy all of these tests, which are carried out at least annually, then it may be
required to establish additional statutory reserves.

For businesses that are most sensitive to equity price changes, Prudential uses stochastic modelling and scenario testing to look at the
expected future returns on its investments under different scenarios that best reflect the large diversity in returns that equities can
produce. This allows Prudential to devise an investment and with-profits policyholder bonus strategy that, on the model assumptions,
allows it to optimise returns to its policyholders and shareholders over time, while maintaining appropriate financial strength. Prudential
uses this method extensively in connection with its UK with-profits business.

When presenting regulatory returns to the UK supervisory authorities, the calculation of the statutory liabilities for solvency purposes on
the FSA’s Peak 1 basis is required to incorporate a ‘resilience’ reserve that is sufficient to ensure that assets equal to the statutory reserves
(including the resilience reserve) remain equal to statutory reserves in the event of certain prescribed changes in equity and real estate
prices combined with prescribed rises and falls in interest yields.

All of Prudential’s investments are held either for risk management or investment purposes. This is because almost all of the investments
support policyholder or customer liabilities of one form or another. Any assets that Prudential holds centrally that are not supporting
customer liabilities are predominantly invested in short-term fixed income and fixed maturity securities.

(vii) Use of derivatives
In the UK and Asia, Prudential uses derivatives to reduce equity risk, interest rate and currency exposures, and to facilitate efficient
investment management. In the US, Prudential uses derivatives to reduce interest rate risk, to facilitate efficient portfolio management 
and to match liabilities under fixed index annuities policies.

Details of the Group’s use of derivatives are explained in note G3.

It is Prudential’s policy that cash or corresponding assets cover amounts at risk through derivative transactions. Derivative financial
instruments used to facilitate efficient portfolio management and for investment purposes are carried at fair value with changes in fair
value included in long-term investment returns.

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Group financial statements

Notes on the Group financial statements

D: Life assurance business

D1: Group overview

(a) Products and classification for IFRS reporting
The measurement basis of assets and liabilities of long-term business contracts is dependent upon the classification of the contracts under
IFRS. Under IFRS 4, contracts are initially classified as being either ‘insurance’ contracts, if the level of insurance risk in the contracts is
significant, or investment contracts, if the risk is insignificant.

Insurance contracts
Insurance contracts are permitted to be accounted for under previously applied GAAP. The Group has chosen to adopt this approach.
However, as an improvement to accounting policy, permitted by IFRS 4, the Group has applied the measurement principles for with-profits
contracts of UK regulated entities and disclosures of the UK Standard FRS 27 from 1 January 2005. An explanation of the provisions under
FRS 27 is provided in note D2.

Under the previously applied GAAP, UK GAAP, the assets and liabilities of contracts are reported in accordance with the MSB of reporting
as set out in the ABI SORP.

The insurance contracts of the Group’s shareholder-backed business fall broadly into the following categories:

• UK insurance operations – bulk and individual annuity business, written primarily by Prudential Retirement Income Limited, Prudential

Pensions Limited, and other categories of non-participating UK business;

• Jackson – fixed and variable annuity business and life insurance; and

• Prudential Corporation Asia – non-participating term, whole life, and unit-linked policies, together with accident and health policies.

Investment contracts
Investment contracts are further delineated under IFRS 4 between those with and without discretionary participation features. For those
contracts with discretionary participation features, IFRS 4 also permits the continued application of previously applied GAAP. The Group
has adopted this approach, again subject to the FRS 27 improvement.

For investment contracts that do not contain discretionary participation features, IAS 39 and, where the contract includes an investment
management element, IAS 18, apply measurement principles to assets and liabilities attaching to the contract that may diverge from those
previously applied. 

Contracts of the Group, which are classified as investment contracts that do not contain discretionary participation features, whose assets
and liabilities were required to be remeasured from 1 January 2005 under these two standards can be summarised as:

• UK – certain unit-linked savings and similar contracts;

• Jackson – GICs and funding agreements

– minor amounts of ‘annuity certain’ contracts; and

• Prudential Corporation Asia – minor amounts for a number of small categories of business.

The accounting for the contracts of UK insurance operations and Jackson’s GICs and funding agreements are considered in turn below:

(i) Certain UK unit-linked savings and similar contracts
Deferred acquisition costs
Acquisition costs are deferred to the extent that it is appropriate to recognise an asset that represents the entity’s contractual right to
benefit from providing investment management services and are amortised as the entity recognises the related revenue. IAS 18 further
reduces the costs potentially capable of deferral to incremental costs only. Deferred acquisition costs are amortised to the income
statement in line with service provision.

Deferred income reserves
These are required to be established under IAS 18 with amortisation over the expected life of the contract. The majority of the relevant
UK contracts are single premium with the initial deferred income reflecting the ‘front-end load’ i.e. the difference between the premium
paid and the amount credited to the unit fund. Deferred income is amortised to the income statement in line with service provision. The
amortisation profile is either on a straight-line basis or, if more appropriate, a further deferral of income recognition is applied.

Sterling reserves
Prudent provisions established for possible future expenses not covered by future margins at a policy level reflecting the regulatory
approach in the UK are not permitted under IFRS 4.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D1: Group overview continued

(ii) Jackson – GICs and funding arrangments
Under a traditional GIC, the policyholder makes a lump sum deposit. The interest rate paid is fixed and established when the contract 
is issued. Funding agreements are of a similar nature but the interest rate may be floating, based on a rate linked to an external index. 
The US GAAP accounting requirements for such contracts are very similar to those under IFRS on the amortised cost model for 
liability measurement.

(b) Concentration of risk
(i) Business accepted
The Group has a broadly based exposure to life assurance risk. This is achieved through the geographical spread of the Group’s operations
and, within those operations, through a broad mix of product types. In addition, looking beyond pure insurance risk, the Group considers
itself well developed in its approach to assessment of diversification benefits through its economic capital framework that is used for
internal business management. The economic capital methodology seeks to apply a single yardstick to assess and quantify all risks
attaching to the Group’s insurance business and associated capital requirements.

Prudential’s internal Group economic capital requirement is defined as the minimum amount of capital that the Group needs to hold in
order to remain economically solvent over a 25-year horizon, given a target probability of insolvency appropriate for AA-rated debt. 
The target confidence level is based on historic default rates for AA-rated debt, and varies over the time horizon of the projection. 
The economic capital requirement is calculated in respect of existing contractual and discretionary liabilities only.

For the purposes of calculating Group economic capital, Group economic solvency is defined as the position where both: (a) the capital
balance of the parent company is positive, and (b) all business units are solvent on the applicable local regulatory basis. This definition 
of solvency allows the Group’s capital position to be assessed on an economic basis while taking into account the actual regulatory
constraints at the business unit level.

The Group economic capital position is calculated using the Group Solvency Model (GSM) – an integrated stochastic asset/liability model
of the Group economic solvency position. Projected economic scenarios in the GSM are generated using a stochastic economic scenario
generator that captures all the correlations between different asset classes and geographies.

The Group regularly determines the level of capital required to cover the risks to its existing contractual and discretionary insurance
liabilities on an economic basis and its internal target solvency level. This level of required capital is determined after allowance for
diversification across risk and geographies and the capturing of future shareholders’ transfers from the business units. This level is then
compared with available capital on an equivalent basis (i.e. GAAP based shareholders’ equity after eliminating goodwill and including
subordinated debt capital and valuation differences). The required capital is then analysed into its contributing parts by risk type namely
asset/liability matching, credit risk, underwriting, persistency and operational risk.

The largest risk exposure on a diversified basis, credit risk, reflects the relative size of the exposure to Jackson, Prudential UK shareholder
annuities business, and Egg.

An example of the diversification benefits for Prudential is that adverse scenarios do not affect all business units in the same way, providing
natural hedges within the Group. For example, the Group’s US business is sensitive towards increasing interest rates, whereas, in contrast,
several business units in Asia benefit from increasing rates. Conversely, these Asian business units are sensitive towards low interest rates,
whereas the US benefits from falling interest rates. The economic capital framework also takes into account situations where factors are
correlated, for example the extent of correlation between Asian and US economies.

(ii) Ceded business
The Group cedes certain business to other insurance companies. Although the ceding of insurance does not relieve the Group of liability
to its policyholders, the Group participates in such agreements for the purpose of managing its loss exposure. The Group evaluates the
financial condition of its reinsurers and monitors concentration of credit risk from similar geographic regions, activities or economic
characteristics of the reinsurers to minimise its exposure from reinsurer insolvencies. There are no significant concentrations of
reinsurance risk.

(c) Guarantees
Notes D2(b), D3(b), D4(b) and D4(h) provide details of guarantee features of the Group’s life assurance products. In the UK, guarantees
of the with-profits products are valued for accounting purposes on a market consistent basis for 2006 as described in section D2(d)(ii).
The UK business also has products with guaranteed annuity option features, mostly within SAIF, as described in section D2(b). There is
little exposure to financial options and guarantees in the shareholder-backed business of the UK operations. The US business annuity
products have a variety of option and guarantee features as described in section D3(b). Jackson’s derivative programme seeks to manage
the exposures as described in section D3(c). The most significant exposure for the Group arises on Taiwan whole of life policies as
described in section D4(h).

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Group financial statements

Notes on the Group financial statements

D1: Group overview continued

(d) Amount, timing and uncertainty of future cash flows from insurance contracts
The factors that affect the amount, timing and uncertainty of future cash flows from insurance contracts depend upon the businesses
concerned as described in subsequent sections. In general terms, the Group is managed by reference to a combination of measures.
These measures include IFRS basis earnings, net shareholder cash flow to or from business units from or to central funds, and movements
in the present value of future expected distributable earnings of in-force long-term insurance business. The latter item when added to the
net assets is commonly referred to as Embedded Value.

The Group prepares and publishes supplementary information in accordance with the European Embedded Value (EEV) principles issued
by the CFO Forum of European Insurance Companies in May 2004 and expanded by the addition of Additional Guidance on EEV Disclosures
published in October 2005. Key elements of the EEV principles are the approach applied to allowing for risk and the use of best estimate
assumptions to project future cash flows arising from the contracts.

The business covered by the EEV basis results includes both investment contracts as well as insurance contracts (as defined under IFRS 4).
Investment contracts form a relatively small part of the Group’s long-term business as demonstrated by the carrying value of policyholder
liabilities shown in the Group balance sheet.

The projected cash flows are those expected to arise under the contracts such as those arising from premiums, claims and expenses after
appropriate allowance for future lapse behaviour and mortality and morbidity experience. The cash flows also include the expected future
cash flows on assets covering liabilities and encumbered capital.

Encumbered capital is based on the Group’s internal target for economic capital subject to it meeting at least the local statutory minimum
requirements. Economic capital is assessed using internal models but does not take credit for the significant diversification benefits that
exist within the Group.

The valuation of the future cash flows also takes account of the ‘time value’ of option and guarantee features of the Group’s long-term
business contracts. The time value reflects the variability of economic outcomes in the future. Where appropriate, a full stochastic
valuation is undertaken to determine the value of the in-force business. Common principles are adopted across the Group for the
stochastic asset model classes, for example, separate modelling of individual asset classes but with allowance for correlation between 
the various asset classes. In deriving the time value of financial options and guarantees, management actions in response to emerging
investment and fund solvency conditions are modelled. In all instances, the modelled actions are in accordance with approved local
practice and therefore reflect the options actually available to management. For the PAC with-profits sub-fund, the actions are consistent
with those set out in the Principles and Practices of Financial Management.

The present value of the future distributable earnings is calculated using a risk discount rate which reflects both the time value of money
and the risks associated with the cash flows that are not otherwise allowed for. The risk allowance covers market and non-market risks.

Under Capital Asset Pricing Methodology (CAPM), the discount rate is determined as the aggregate of the risk-free rate and the risk
margin for market risk. The latter is calculated as the ‘beta’ times the equity risk premium. Under CAPM, the beta of a portfolio or product
measures its relative market risk. The risk discount rates reflect the market risk inherent in each product group and hence the volatility of
product cash flows. They are determined by considering how the profits from each product are impacted by changes in expected returns
on various asset classes, and by converting this into a relative rate of return, it is possible to derive a product specific beta.

Product specific discount rates are used in order to reflect the risk profile of each major territory and product group. No allowance is
required for non-market risks where these are assumed to be fully diversifiable. The majority of non-market risks are considered to be
diversifiable. Finance theory cannot be used to determine the appropriate component of beta for non-diversifiable non-market risks since
there is no observable risk premium associated with it that is akin to the equity risk premium. Recognising this, a pragmatic approach has
been used. A constant margin of 50 basis points (2005: 50 basis points) has been added to the risk margin derived for market risk to cover
the non-diversifiable non-market risks associated with the business. For the UK shareholder-backed annuity business an additional margin
of 100 basis points was used (2005: 100 basis points).

Product level betas are calculated each year. They are combined with the most recent product mix to produce appropriate betas and risk
discount rates for each major product grouping.

Details of the key assumptions and sensitivity of the EEV value of in-force business are shown in the sections for each geographic segment
that follow in this note. The sensitivity of the present value of the discounted future cash flows under the EEV methodology is of particular
interest. The sensitivity provides an indication of the movement in the net value ascribable to potential variations in the amounts and
timing of future cash flows to shareholders and the uncertainty attached to those cash flows.

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Notes on the Group financial statements continued

D1: Group overview continued

(e) Sensitivity of IFRS basis profit or loss and equity to changes that have a material effect
The factors that may significantly affect IFRS results due to changes of experience or assumptions vary significantly between business
units. The most significant items are summarised below.

UK insurance operations
• With-profits business – investment performance subject to smoothing through declared bonuses;

• unit-linked business – investment performance through fund management fees; and

• annuity business – mortality experience and assumptions and credit risk.

Jackson
• Variable annuity business – fund management performance and incidence of guarantee features of the contracts;

• fixed annuity business – spread differential between earned rate and rate credited to policyholder; and

• fixed indexed annuity business – spread differential between earned rate and rate credited to policyholder and incidence of equity

index participation features.

Asian operations
• With-profits business – as for UK insurance operations;

• unit-linked business – as for UK insurance operations; and

• non-participating business – return on assets covering the Taiwan whole of life policies.

Where appropriate these issues are discussed in notes D2, D3 and D4.

Lapse risk is not mentioned above and has variable impacts. In the UK, adverse persistency experience has led to losses in embedded
value in 2005 and to a much lesser extent in 2006 reflecting a reduced level of projected statutory transfers from the PAC with-profits sub-
fund. However, in any given year, the statutory transfer recognised in IFRS profits is only marginally affected by altered persistency trends.

Jackson is sensitive to lapse risk. However, Jackson has swaption derivatives in place to ameliorate the effect of a sharp rise in interest
rates, which would be the most likely cause of a sudden change in policyholder behaviour.

(f) Duration of liabilities
Under the terms of the Group’s contracts, as for life assurance contracts generally, the contractual maturity date is the earlier of the end of
the contract term, death, other insurable events or surrender. The Group has therefore chosen to provide details of liability duration that
reflect the actuarially determined best estimate of the likely incidence of these factors on contract duration. Details are shown in sections
D2(i), D3(i) and D4(i). Effective interest rates, as defined in IAS 32, are not applicable to the Group’s insurance contracts and investment
contracts with discretionary participation features.

In the years 2002 to 2006, claims paid on the Group’s life assurance contracts including those now classified as investment contracts
under IFRS 4 ranged from £11.8 billion to £15.9 billion. Indicatively it is to be expected that of the Group’s policyholder liabilities
(excluding unallocated surplus) at 31 December 2006 of £165 billion, the amounts likely to be paid in 2007 will be of a similar magnitude.

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Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D2: UK insurance operations

(a) Summary balance sheet at 31 December 2006
In order to explain the different types of UK business and fund structure, the balance sheet of the UK insurance operations may be
analysed by the assets and liabilities of the Scottish Amicable Insurance Fund, the PAC with-profits sub-fund, PRIL, unit-linked and other
business. The assets and liabilities of these funds and subsidiaries are shown in the table below.

PAC with-profits sub-fund (note i)

Other funds and subsidiaries

Scottish
Amicable
Insurance
Fund
(note ii)
£m

Excluding
Prudential
Annuities
Limited
£m

Prudential
Annuities
Limited
(note iii)
£m

Prudential
Retirement
Income
Limited
£m

Total
(note iv)
£m

Other
non-profit
unit-linked
and other
business
(note v)
£m

UK insurance operations

Total
£m

Total
2006
£m

Total
2005
£m

Assets
Intangible assets attributable to shareholders:
Deferred acquisition costs and acquired
in-force value of long-term business 
contracts

Intangible assets attributable to PAC 

with-profits fund:
In respect of acquired venture fund 

investment subsidiaries
Deferred acquisition costs

Total

–

–

–
5

5

5

–

–

830
26

856

856

–

–

–
–

–

–

–

–

830
26

856

856

–

–

–
–

–

–

167

167

167

167

167

167

199

199

–
–

–

–
–

–

167

167

830
31

861

1,028

4,733

679
35

714

913

4,457

Other non-investment and non-cash assets

320

2,530

292

2,822

482

1,109

1,591

Investments of long-term business

and other operations:
Investment properties
Financial investments:

Loans and receivables
Equity securities and portfolio 

holdings in unit trusts

Debt securities
Other investments
Deposits

1,437

10,174

385

10,559

393

2,040

2,433

14,429

12,670

207

666

212

878

43

–

43

1,128

1,130

7,509
4,306
211
530

40,876
16,795
1,955
3,998

365
13,801
186
355

41,241
30,596
2,141
4,353

20
12,669
37
549

11,476
5,890
72
1,380

11,496
18,559
109
1,929

60,246
53,461
2,461
6,812

58,526
49,452
2,688
6,797

Total investments

14,200

74,464

15,304

89,768

13,711

20,858

34,569 138,537 131,263

Held for sale assets
Cash and cash equivalents

–
147

463
827

–
123

463
950

–
30

–
852

–
882

463
1,979

728
1,195

Total assets

14,672

79,140

15,719

94,859

14,223

22,986

37,209 146,740 138,556

Prudential plc Annual Report 2006

143

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D2: UK insurance operations continued

PAC with-profits sub-fund (note i)

Other funds and subsidiaries

Scottish
Amicable
Insurance
Fund
(note ii)
£m

Excluding
Prudential
Annuities
Limited
£m

Prudential
Annuities
Limited
(note iii)
£m

Prudential
Retirement
Income
Limited
£m

Total
(note iv)
£m

Other
non-profit
unit-linked
and other
business
(note v)
£m

UK insurance operations

Total
£m

Total
2006
£m

Total
2005
£m

–
24

24

–
55

55

–
–

–

–
55

55

971
–

971

292
–

292

1,263
–

1,263

1,263
79

1,342

1,141
95

1,236

13,393

32,830

13,379

46,209

12,327

8,394

20,721

80,323

79,231

737

27,928

–

12

–

–

27,928

12

–

11,886

1,625

13,511

–

–

–

–

–

28,665

26,443

11,441

11,441

11,453

10,502

–

–

13,511

11,245

Equity and liabilities
Equity
Shareholders’ equity
Minority interests

Total equity

Liabilities
Policyholder liabilities and unallocated 

surplus of with-profits funds:
Insurance contract liabilities
Investment contract liabilities with 

discretionary participation features
Investment contract liabilities without 
discretionary participation features
Unallocated surplus of with-profits funds
(reflecting application of ‘realistic’
provisions for UK regulated 
with-profits funds)

Total

14,130

72,656

15,004

87,660

12,327

19,835

32,162 133,952 127,421

Operational borrowings attributable to 
shareholder-financed operations

–
Borrowings attributable to with-profits funds 112
406
Other non-insurance liabilities

–
1,664
4,765

–
–
715

–
1,664
5,480

–
–
925

11
–
2,848

11
–
3,773

11
1,776
9,659

17
1,898
7,984

Total liabilities

14,648

79,085

15,719

94,804

13,252

22,694

35,946 145,398 137,320

Total equity and liabilities

14,672

79,140

15,719

94,859

14,223

22,986

37,209 146,740 138,556

Notes
(i) For the purposes of this table and subsequent explanation, references to the WPSF also include, for convenience, the amounts attaching to the Defined Charges Participating
Sub-fund.

(ii) Scottish Amicable Insurance Fund (SAIF) is a separate sub-fund within the PAC long-term business fund.

(iii) Wholly-owned subsidiary of the PAC WPSF that writes annuity business.

(iv) Excluding policyholder liabilities of the Hong Kong branch of PAC.

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(v) Within policyholder liabilities of £19,835 million for the non-profit unit-linked and other business is £17,679 million for unit-linked business.

I

(b) Products and guarantees
Prudential’s long-term products in the UK consist of life insurance, pension products and pension annuities.

These products are written primarily in:

• one of three separate sub-funds of the PAC long-term fund, namely the with-profits sub-fund, the SAIF, and the non-profit sub-fund;

• Prudential Annuities Limited, which is owned by the PAC with-profits sub-fund;

• Prudential Retirement Income Limited, a shareholder-owned subsidiary; or

• other shareholder-backed subsidiaries writing mainly non-profit unit-linked business.

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Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D2: UK insurance operations continued

(i) With-profits products and PAC with-profits sub-fund
Within the balance sheet of UK insurance operations at 31 December 2006, there are policyholder liabilities of £74.1 billion (2005: 
£73.2 billion) and unallocated surplus of £13.5 billion (2005: £11.2 billion) that relate to the WPSF. The WPSF mainly contains with-profits
business but it also contains some non-profit business (unit-linked, term assurances and annuities). The WPSF’s profits are apportioned 
90 per cent to its policyholders and 10 per cent to shareholders as surplus for distribution is determined via the annual actuarial valuation.

With-profits products provide returns to policyholders through bonuses that are ‘smoothed’. There are two types of bonuses: ‘annual’ 
and ‘final’. Annual bonuses are declared once a year, and once credited, are guaranteed in accordance with the terms of the particular
product. Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration.

When determining policy payouts, including final bonuses, Prudential considers policyholders’ reasonable expectations, the need to
smooth claim values and payments from year to year and competitive considerations, together with ‘asset shares’ for specimen policies.
Asset shares broadly reflect the value of premiums paid plus the investment return on the assets notionally attributed to the policy, less
the other items to be charged such as expenses and the cost of the life insurance cover.

For many years, UK with-profits product providers, such as Prudential, have been required by law and regulation to consider the reasonable
expectations of policyholders in setting bonus levels. This concept is established by statute but is not defined. However, it is defined
within the regulatory framework, which also more recently contains an explicit requirement to treat customers fairly.

The WPSF held a provision of £47 million at 31 December 2006 (2005: £52 million) to honour guarantees on a small amount of
guaranteed annuity products. SAIF’s exposure to guaranteed annuities is described below.

Beyond the generic guarantees described above, there are very few explicit options or guarantees such as minimum investment returns,
surrender values or annuities at retirement and any granted have generally been at very low levels.

(ii) Annuity business
Prudential’s conventional annuities include level, fixed increase and retail price index (RPI) annuities. They are mainly written within 
the subsidiaries PAL, PRIL, Prudential Pensions Limited and the PAC with-profits sub-fund, but there are some annuity liabilities in the 
non-profit sub-fund and SAIF.

Prudential’s fixed-increase annuities incorporate automatic increases in annuity payments by fixed amounts over the policyholder’s life.
The RPI annuities that Prudential offers provide for a regular annuity payment to which an additional amount is added periodically based
on the increase in the UK RPI. 

Prudential’s with-profits annuities, which are written in the WPSF, combine the income features of annuity products with the investment
smoothing features of with-profits products and enable policyholders to obtain exposure to investment return on the WPSF’s equity
shares, property and other investment categories over time. Policyholders select an ‘anticipated bonus’ from the specific range Prudential
offers for the particular product. The amount of the annuity payment each year depends upon the relationship between the anticipated
bonus rate selected by the policyholder when the product is purchased and the bonus rates Prudential subsequently declares each year
during the term of the product. If the total bonus rates fall below the anticipated rate, then the annuity income falls.

At 31 December 2006, £29.0 billion (2005: £25.3 billion) of investments relate to annuity business of PAL and PRIL. These investments are
predominantly in debt securities (including retail price index-linked bonds to match retail price index-linked annuities), loans and deposits
and are duration matched with the estimated duration of the liabilities they support.

(iii) SAIF
SAIF is a ring-fenced sub-fund of the PAC long-term fund formed following the acquisition of the mutually owned Scottish Amicable Life
Assurance Society in 1997. No new business may be written in SAIF, although regular premiums are still being paid on policies in force at
the time of the acquisition and incremental premiums are permitted on these policies.

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The fund is solely for the benefit of policyholders of SAIF. Shareholders have no interest in the profits of this fund although they are
entitled to investment management fees on this business.

The process for determining policyholder bonuses of SAIF with-profits policies, which constitute the vast majority of obligations of the
funds, is similar to that for the with-profits policies of the WPSF. However, in addition, the surplus assets in SAIF are allocated to policies in
an orderly and equitable distribution over time as enhancements to policyholder benefits i.e. in excess of those based on asset share.

Provision is made for the risks attaching to some SAIF unitised with-profits policies that have MVR-free dates and for those SAIF products
which have a guaranteed minimum benefit on death or maturity of premiums accumulated at four per cent per annum.

The Group’s main exposure to guaranteed annuities in the UK is through SAIF and a provision of £561 million was held in SAIF at
31 December 2006 (2005: £619 million) to honour the guarantees. As SAIF is a separate sub-fund solely for the benefit of policyholders 
of SAIF this provision has no impact on the financial position of the Group’s shareholders’ equity.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D2: UK insurance operations continued

(iv) Unit-linked (non-annuity) and other non-profit business
Prudential UK insurance operations also have an extensive book of unit-linked policies of varying types and provide a range of other 
non-profit business such as credit life and protection contracts. These contracts do not contain significant financial guarantees.

There are no guaranteed maturity values or guaranteed annuity options on unit-linked policies except for minor amounts for certain
policies linked to cash units within SAIF.

(c) Exposure to market risk
(i) Non-linked life and pension business
For with-profits business, the absence of guaranteed surrender values and the flexibility given by the operation of the bonus system
means that the majority of the investments backing the with-profits business are in equities and real estate with the balance in debt
securities, deposits and loans.

The investments supporting the protection business are small in value and tend to be fixed maturities reflecting the guaranteed nature 
of the liabilities.

(ii) Pension annuity business
Prudential’s UK annuity business employs fixed income investments (including UK retail price index-linked assets) because the liabilities
consist of guaranteed payments for as long as each annuitant or surviving partner is alive. Retail price index-linked assets are used to back
pension annuities where the payments are linked to the RPI.

(iii) Unit-linked business
Except through the second order effect on investment management fees, the unit-linked business of the UK insurance operations is not
exposed to market risk. The lack of exposure arises from the contract nature whereby policyholder benefits reflect asset value movements
of the unit-linked funds.

(d) Process for setting assumptions and determining liabilities
(i) Overview
The calculation of the contract liabilities involves the setting of assumptions for future experience. This is done following detailed review
of the relevant experience including, in particular, mortality, expenses, tax, economic assumptions and where applicable, persistency.

For with-profits business written in the WPSF or SAIF, a market consistent valuation is performed (as described in section (ii) below).
Additional assumptions required are for persistency and the management actions under which the fund is managed. Assumptions used
for a market consistent valuation typically do not contain margins, whereas those used for the valuation of other classes of business do.

Mortality assumptions are set based on the results of the most recent experience analysis looking at the experience over recent years of
the relevant business. For non-profit business, a margin for adverse deviation is added. Different assumptions are applied for different
product groups. For annuitant mortality, assumptions for current mortality rates are based on recent experience investigations and
expected future improvements in mortality. The expected future improvements are based on recent experience and projections of the
business and industry experience generally.

Maintenance and, for some classes of business, termination expense assumptions are expressed as per policy amounts. They are set
based on the expenses incurred during the year, including an allowance for ongoing investment expenditure and allocated between
entities and product groups in accordance with the operation’s internal cost allocation model. For non-profit business a margin for adverse
deviation is added to this amount. Expense inflation assumptions are set consistent with the economic basis and based on the difference
between yields on nominal gilts and index-linked gilts.

The actual renewal expenses charged to SAIF will continue to be based on the tariff arrangement specified in the Scottish Amicable Life
Assurance Society Scheme until 31 December 2007, when the tariff arrangement terminates. This provides an additional margin in SAIF 
as the unit costs derived from actual expenses (and used to derive the recommended assumptions) are generally significantly greater than
the tariff costs.

The assumptions for investment management expenses are based on the charges specified in agreements with the Group’s investment
management operations, plus a margin for adverse deviation for non-profit business.

Tax assumptions are set equal to current rates of taxation.

For non-profit business excluding unit-linked business, the valuation interest rates used to discount the liabilities are based on the yields 
as at the valuation date on the assets backing the technical provisions. For fixed interest securities the gross redemption yield is used
except for the PAL and PRIL annuity business where the internal rate of return of the assets backing the liabilities is used. For property 
it is the rental yield, and for equities it is the greater of the dividend yield and the average of the dividend yield and the earnings yield. 
An adjustment is made to the yield on non risk-free fixed interest securities and property to reflect credit risk. To calculate the non-unit
reserves for linked business, assumptions have been set for the gross unit growth rate and the rate of inflation of maintenance expenses,
as well as for the valuation interest rate as described above.

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Group financial statements

Notes on the Group financial statements

D2: UK insurance operations continued

(ii) WPSF and SAIF
The policyholder liabilities reported for the WPSF are primarily for two broad types of business. These are accumulating and conventional
with-profits contracts. The policyholder liabilities of the WPSF are accounted for under FRS 27.

The provisions have been determined on a basis consistent with the detailed methodology included in regulations contained in the FSA’s
rules for the determination of reserves on the FSA’s ‘realistic’ Peak 2 basis. In aggregate, the regime has the effect of placing a value on
the liabilities of UK with-profits contracts, which reflects the amounts expected to be paid based on the current value of investments held
by the with-profits funds and current circumstances. These contracts are a combination of insurance and investment contracts with
discretionary participation features, as defined by IFRS 4.

The FSA’s Peak 2 calculation under the new realistic regime, which came fully into effect for the first time for 2004 regulatory reporting
requires the value of liabilities to be calculated as:

• the with-profits benefits reserve (WPBR); plus

• future policy related liabilities (FPRL); plus

• the realistic current liabilities of the fund.

The WPBR is primarily based on the retrospective calculation of accumulated asset shares but is adjusted to reflect future expected
policyholder benefits and other outgoings. By contrast, the Peak 1 basis addresses, at least explicitly, only declared bonuses.

Asset shares are calculated as the accumulation of all items of income and outgo that are relevant to each policy type. Income comprises
credits for premiums, investment returns (including unrealised gains), and miscellaneous profits. Outgo comprises charges for tax
(including an allowance for tax on unrealised gains), guarantees and smoothing, mortality and morbidity, shareholders’ profit transfers,
miscellaneous losses, and expenses and commission (net of any tax relief).

The FPRL must include a market consistent valuation of costs of guarantees, options and smoothing, less any related charges, and this amount
must be determined using either a stochastic approach, hedging costs or a series of deterministic projections with attributed probabilities.

The assumptions used in the stochastic models are calibrated to produce risk-free returns on each asset class. Volatilities of, and correlations
between, investment returns from different asset classes are as determined by the Group’s Portfolio Management Group and aim to be
market consistent.

The cost of guarantees, options and smoothing is very sensitive to the bonus, market value reduction (MVR), and investment policy
employed and therefore the stochastic modelling incorporates a range of management actions that would help to protect the fund in
adverse investment scenarios. Substantial flexibility has been included in the modelled management actions in order to reflect the
discretion that is retained in adverse investment conditions, thereby avoiding the creation of unreasonable minimum capital requirements.
The management actions assumed are consistent with the Group’s management policy for with-profits funds and the Group’s disclosures
in the publicly available Principles and Practices of Financial Management.

The contract liabilities for with-profits business also required assumptions for persistency. These are set based on the results of recent
experience analysis.

(iii) Annuity business
The contract liabilities for PAL and PRIL are based on the FSA regulatory solvency basis. The valuation is then modified for IFRS reporting
purposes to remove certain of the margins for prudence within the assumptions, and contingency reserves, both of which are required
under the solvency basis applied for regulatory purposes, but not for financial accounting.

The contract liabilities are the discounted value of future claim payments, adjusted for investment expenses and future administration
costs. The interest rates used for discounting claim payments are derived from the yields on the assets held with an allowance for default
and mismatching risk. 

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D2: UK insurance operations continued

The mortality assumptions are set in light of recent population and internal experience. The assumptions used are percentages of standard
actuarial mortality tables with an allowance for future mortality improvements. Where annuities have been sold on an enhanced basis to
impaired lives an additional age adjustment is made. The percentages of the standard table used are selected according to the source of
business. The range of percentages used is set out in the following tables:

2006

In payment

Males

106% – 126% PNMA00
(C = 2000) with
medium cohort
improvement table
with a minimum annual
improvement of 1.25%

PAL

Females

84% – 117% PNFA00
(C = 2000) with 75% 
of medium cohort
improvement table
with a minimum annual
improvement of 0.75%

Males

99% – 114% PNMA00
(C = 2000) with
medium cohort
improvement table
with a minimum annual
improvement of 1.25%

PRIL

Females

85% – 103% PNFA00
(C = 2000) with 75% 
of medium cohort
improvement table
with a minimum annual
improvement of 0.75%

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

2005

In payment

Males

93% – 100% PMA92 
(C = 2004) with
medium cohort
improvement table
with a minimum annual
improvement of 1.25%

PAL

Females

84% – 105% PFA92 
(C = 2004) with 75% 
of medium cohort
improvement table
with a minimum annual
improvement of 0.75%

Males

88% – 100% PMA92 
(C = 2004) with
medium cohort
improvement table
with a minimum annual
improvement of 1.25%

PRIL

Females

84% – 102% PFA92 
(C = 2004) with 75% 
of medium cohort
improvement table
with a minimum annual
improvement of 0.75% 

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

2004

In payment

Males

97% – 111% PMA92 
(C = 2004) with
medium cohort
improvement table
with a minimum annual
improvement of 1.25%

PAL

Females

92% – 105% PFA92 
(C = 2004) with 75% of
medium cohort
improvement table
with a minimum annual
improvement of 0.75%

Males

90% – 113% PMA92 
(C = 2004) with
medium cohort
improvement table
with a minimum annual
improvement of 1.25%

PRIL

Females

85% – 104% PFA92 
(C = 2004) with 75% 
of medium cohort
improvement table
with a minimum annual
improvement of 0.75% 

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

(iv) Unit-linked (non-annuity) and other non-profit business
The majority of other long-term business written in the UK insurance operations is unit-linked business or other business with similar
features. For these contracts the attaching liability reflects the unit value obligation and provision for expenses and mortality risk. 
The latter component is determined by applying mortality assumptions on a basis that is appropriate for the policyholder profile.

For unit-linked business, the assets covering unit liabilities are exposed to market risk, but the residual risk when considering the unit-
linked liabilities and assets together is limited to the effect on fund-based charges.

For those contracts where the level of insurance risk is insignificant the assets and liabilities arising under the contracts are distinguished
between those that relate to the financial instrument liability and acquisition costs and deferred income that relate to the component of the
contract that relates to investment management. Acquisition costs and deferred income are recognised consistent with the level of service
provision in line with the requirements of IAS 18.

(e) Reinsurance
The Group’s UK insurance business cedes only minor amounts of business outside the Group. During 2006, reinsurance premiums 
for externally ceded business were £58 million (2005: £82 million) and reinsurance recoverable insurance assets were £510 million 
(2005: £750 million) in aggregate. The gains and losses recognised in profit and loss for these contracts were immaterial.

148

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D2: UK insurance operations continued

(f) Effect of changes in assumptions used to measure insurance assets and liabilities
2006
For with-profits business, there was no significant change in assumptions in 2006.

There was no change in mortality assumptions for PAL in 2006 which had a material effect on the measurement of the insurance liabilities.
Liabilities for PAL were increased by £47 million for the effect of change of assumptions for renewal expenses. As PAL is owned by the
WPSF, this change had no effect on shareholder profit.

In 2006, the FSA made regulatory changes for UK regulated shareholder-backed non-participating business. These changes were
proposed in the consultative paper CP06/16 and confirmed in December 2006 policy statement PS06/14.

The changes to the FSA rules allow insurance liabilities for this business to incorporate more realism. In particular this is achieved by:

• setting technical provisions for expenses not directly attributable to one particular contract at a homogenous risk group level and not, 

as previously, at an individual contract level for all non-profit business; and

• recognising the economic effect of making a prudent lapse rate assumption. Previously, no lapses were assumed.

Under IFRS 4, the effect of this change is accounted for as a change in estimate and there is a consequent increase in operating profit
based on longer-term investment returns of £46 million.

In addition to the £46 million credit described above, a charge of £4 million was recognised in 2006 for the effect of change of assumption
for renewal and termination expenses mainly in respect of PAC.

2005
For with-profits business the only significant change for 2005 was an altered basis of recognising liabilities and unallocated surplus for
SAIF. This was to comply with actuarial guidance GN 45, which requires that for a closed fund where the fund will be distributed fully 
that the working capital is shown as zero, with the future enhancements to asset shares being increased by the free capital. Without 
the adjustment the unallocated surplus would have been approximately £700 million. Shareholder results and equity were not altered 
by this change.

The change of mortality table for PAL explained in section D2(d) increased liabilities by £144 million. As PAL is owned by the WPSF this
change had no affect on shareholder profit.

For shareholder-backed non-participating business a number of changes of assumptions were made in 2005. Taken together these
changes had the effect of reducing operating profit based on longer-term investment returns before shareholder tax by £36 million with
consequent increase in liabilities. The reduction arose from a charge of £69 million for strengthened mortality assumptions, being partially
offset by a net credit of £29 million in respect of a reduced level of expected defaults for debt securities, and a credit of £4 million for
other changes.

As described in section A4, the Group provides supplementary analysis of its profit before shareholder tax, distinguishing operating profit
based on longer-term investment returns from short-term fluctuations in investment returns, actuarial gains and losses on defined benefit
pension schemes, and exceptional items. In addition to the £36 million charge described above, an additional £20 million charge for 2005
for the effect of change of assumption for renewal expenses, which relates to an increase in ongoing future pension scheme contributions
as described in section B1, was recorded as part of actuarial and other gains and losses excluded from operating profit but included in
total profit before shareholder tax.

The net charge of £36 million comprised amounts in respect of PAC (£35 million charge), Prudential Holborn Life (£2 million credit) and
PRIL (£3 million charge).

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D2: UK insurance operations continued

(g) Amount, timing and uncertainty of future cash flows from insurance contracts
At 31 December 2006, the EEV basis value of in-force business of UK insurance operations, after taking account of the cost of
encumbered capital and the cost of the time value of financial options and guarantees, was £4,835 million (2005: £4,274 million). 
This value has been determined after applying the principles of valuation described in note D1 and the following key assumptions.

Risk discount rate for in-force business at the start of the year
Pre-tax expected long-term nominal rates of investment return:

UK equities
Overseas equities
Property
Gilts
Corporate bonds

Expected long-term rate of inflation
Post-tax expected long-term nominal rate of return for the with-profits sub-fund

Pensions business (where no tax applies)

Life business

The sensitivity of the value of in-force business and net worth to changes in key assumptions is as follows:

Economic assumptions:

Discount rates – 1% increase
Interest rates (including consequential changes for assumed investment returns for all asset classes, 

market values of debt securities, and all risk discount rates):
– 1% increase (note)
– 1% decrease (note)
Equity/property yields – 1% rise
Equity/property market values – 10% fall

Non-economic assumptions:

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease in base rates (i.e. increased longevity)

2006
%

8.0

2005
%

7.7

8.6
8.6 to 9.3
7.1
4.6
5.3
3.1

8.1
8.1 to 8.75
6.4
4.1
4.9
2.9

7.5
6.6

7.1
6.3

£m

£m

(480)

(432)

55
(70)
382
(502)

33
75
(87)

69
(99)
297
(480)

33
68
(62)

Note
2005 comparatives have been adjusted to reflect refinements to the methodology in UK insurance operations, for the effect of interest rate movements.

(h) Sensitivity of IFRS basis profit or loss and equity to changes that have a material effect
The primary sensitivities that have a material effect on the IFRS basis results of the UK insurance operations relate to asset/liability
matching and mortality experience for shareholder-backed annuity business. Further details are described below.

(i) With-profits business
SAIF
Shareholders have no interest in the profits of SAIF but are entitled to the investment management fees paid on the business.

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With-profits sub-fund business
For with-profits business (including non-participating business of PAL which is owned by the WPSF) adjustments to liabilities and 
any related tax effects are recognised in the income statement. However, except for any impact on the annual declaration of bonuses,
shareholders’ profit for with-profits business is unaffected. This is because IFRS basis profits for with-profits business, which are
determined on the same basis as on preceding UK GAAP, solely reflect one-ninth of the cost of bonuses declared for the year.

The main factors that influence the determination of bonus rates are the return on the investments of the fund, the effect of inflation,
taxation, the expenses of the fund chargeable to policyholders and the degree to which investment returns are smoothed. Mortality 
and other insurance risk are relatively minor factors.

Unallocated surplus represents the excess of assets over policyholder liabilities of the fund. As unallocated surplus of the WPSF is
recorded as a liability, movements in its value do not affect shareholders’ profits or equity.

The level of unallocated surplus is particularly sensitive to the level of investment returns on the portion of the life fund assets that
represents the surplus. The effects for 2006 and 2005 are demonstrated in note D5.

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Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D2: UK insurance operations continued

(ii) Shareholder-backed annuity business
Profits from shareholder-backed annuity business are most sensitive to:

• the extent to which the duration of the assets held closely matches the expected duration of the liabilities under the contracts. Assuming
close matching, the impact of short-term asset value movements as a result of interest rate movements will broadly offset changes in the
value of liabilities caused by movements in valuation rates of interest;

• actual versus expected default rates on assets held;

• the difference between long-term rates of return on corporate bonds and risk-free rates;

• the variance between actual and expected mortality experience;

• the extent to which expected future mortality experience gives rise to changes in the measurement of liabilities; and

• changes in renewal expense levels.

A decrease in assumed mortality rates of one per cent would decrease gross profits by approximately £34 million (2005: £33 million). 
A decrease in credit default assumptions of five basis points would increase gross profits by £64 million (2005: £65 million). A decrease
in renewal expenses (excluding investment management expenses) of five per cent would increase gross profits by £14 million (2005:
£12 million). The effect on profits would be approximately symmetrical for changes in assumptions that are directionally opposite to those
explained above.

(iii) Unit-linked and other business
Unit-linked and other business represents a comparatively small proportion of the in-force business of the UK insurance operations.

Profits from unit-linked and similar contracts primarily arise from the excess of charges to policyholders, for management of assets under
the Company’s stewardship, over expenses incurred. The former is most sensitive to the net accretion of funds under management as a
function of new business and lapse and mortality experience. The accounting impact of the latter is dependent upon the amortisation of
acquisition costs in line with the emergence of margins (for insurance contracts) and amortisation in line with service provision (for the
investment management component of investment contracts). By virtue of the design features of most of the contracts which provide low
levels of mortality cover, the profits are relatively insensitive to changes in mortality experience.

(iv) Exposure to interest rate risk
By virtue of the fund structure, product features and basis of accounting described in note D2(b) and (d), the policyholder liabilities of the
UK insurance operations are, except for pension annuity business, not generally exposed to interest rate risk. For pension annuity, business
liabilities are exposed to fair value interest rate risk. However, the net exposure to the PAC WPSF (for PAL) and shareholders (for liabilities
of PRIL and the non-profit sub-fund) is very substantially ameliorated by virtue of the close matching of assets with appropriate duration.

(i) Duration of liabilities
With the exception of most unitised with-profits bonds and other whole of life contracts the majority of the contracts of the UK insurance
operations have a contract term. However, in effect, the maturity term of contracts reflects the earlier of death, maturity, or lapsation. 
In addition, with-profit contract liabilities as noted in note D2(d) above include projected future bonuses based on current investment
values. The actual amounts payable will vary with future investment performance of SAIF and the WPSF. To ascribe particular amounts
payable to these contracts in future years does not provide appropriate information.

The tables below show the carrying value of the policyholder liabilities. Separately, the Group uses cash flow projections of expected
benefit payments as part of the determination of the value of in-force business when preparing EEV basis results. The tables below also
show the maturity profile of the cash flows used for 2006 and 2005 for that purpose for insurance contracts, as defined by IFRS, i.e. those
containing significant insurance risk, and investment contracts, which do not.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D2: UK insurance operations continued

2006

With-profits business

Insurance
contracts
£m

Investment
contracts
£m

Annuity business 
(Insurance contracts)

Other

Total
£m

PAL
£m

PRIL
£m

Total
£m

Insurance 
contracts
£m

Investment 
contracts
£m

Total
£m

Policyholder liabilities

46,223

28,677

74,900

13,379

12,327

25,706

8,394

11,441

19,835

%

%

%

%

%

%

%

%

%

Expected maturity: 
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

2005

47
28
13
6
3
3

23
22
17
15
13
10

36
26
15
10
7
6

32
24
18
12
7
7

30
23
17
12
8
10

Annuity business 
(Insurance contracts)

31
24
18
12
7
8

32
24
18
12
7
7

37
23
14
13
5
8

Other

Insurance 
contracts
£m

Investment 
contracts
£m

34
23
16
13
7
7

Total
£m

With-profits business

Insurance
contracts
£m

Investment
contracts
£m

Total
£m

PAL
£m

PRIL
£m

Total
£m

Policyholder liabilities

47,435

26,443

73,878

14,068

8,324

22,392

9,404

10,502

19,906

Expected maturity: 
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

%

48
29
13
6
3
1

%

25
24
18
14
11
8

%

39
27
15
9
6
4

%

32
24
17
12
7
8

%

29
22
17
12
8
12

%

31
23
17
12
8
9

%

33
25
18
14
6
4

%

45
24
14
8
5
4

%

36
25
17
12
6
4

Notes
(i) The cash flow projections of expected benefit payments used in the maturity profile table above are from value of in-force business and exclude the value of future new
business, including vesting of internal pension contracts.

(ii) Benefit payments do not reflect the pattern of bonuses and shareholder transfers in respect of the with-profits business.

(iii) Investment contracts under Other comprise certain unit-linked and similar contracts accounted for under IAS 39 and IAS 18.

(iv) For business with no maturity term included within the contracts, for example with-profits investment bonds such as Prudence Bond, an assumption is made as to likely
duration based on prior experience.

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Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D3: US operations

(a) Summary balance sheet at 31 December 2006

Assets
Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and acquired in-force

value of long-term business contracts

Total

Other non-investment and non-cash assets
Investments of long-term business and other operations:

Investment properties
Financial investments:

Loans and receivables
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments
Deposits

Total investments

Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity
Minority interests

Total equity

Liabilities
Policyholder liabilities:

Long-term business

Variable
annuity
separate
account
assets and

liabilities*

£m

Fixed
annuity, GIC
and other
business*

£m

Broker-
dealer
and fund
Total management
£m

£m

US operations

Total
2006
£m

Total
2005
£m

–

–

–

–

–

–

–

1,712

1,712

1,588

1,712

1,712

1,588

20

20

–
11,367
–
–
–

3,254
343
20,146
542
457

3,254
11,710
20,146
542
457

11,367

24,762

36,129

–

99

99

16

–

16

83

–

–
–
–
28
7

35

33

16

16

1,712

1,728

1,671

1,634

1,650

1,888

20

41

3,254
11,710
20,146
570
464

3,577
8,847
24,290
825
380

36,164

37,960

132

202

11,367

28,161

39,528

167

39,695

41,700

–
–

–

2,656
1

2,657

2,656
1

2,657

57
–

57

–

–

–

–
–
110

110

2,713
1

2,714

2,969
2

2,971

30,184

30,479

1,562

1,502

31,746

31,981

127
743
4,365

145
1,085
5,518

36,981

38,729

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Insurance contract liabilities
Investment contract liabilities without discretionary participation 

features (GIC and annuity certain)

Total

11,367

18,817

30,184

–

1,562

1,562

11,367

20,379

31,746

Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Other non-insurance liabilities

–
–
–

127
743
4,255

127
743
4,255

Total liabilities

Total equity and liabilities

11,367

25,504

36,871

11,367

28,161

39,528

167

39,695

41,700

*Assets and liabilities attaching to variable annuity business that are not held in the separate account are shown within other business.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D3: US operations continued

Summary policyholder liabilities (net of reinsurance) and reserves at 31 December 2006
The policyholder liabilities, net of reinsurers’ share of £427 million (2005: £520 million) reflect balances in respect of the following:

Policy reserves and liabilities on non-linked business:

Reserves for future policyholder benefits and claims payable
Deposits on investment contracts (as defined under US GAAP)
Guaranteed investment contracts
Unit-linked (variable annuity) business

2006
£m

2005
£m

935
17,690
1,327
11,367

971
20,702
1,214
8,574

31,319

31,461

In addition to the policyholder liabilities above, Jackson has entered into a programme of funding arrangements under contracts which, in
substance, are almost identical to GICs. The liabilities under these funding arrangements totalled £2,552 million (2005: £3,267 million) and
are included in ‘other non-insurance liabilities’ in the balance sheet above.

(b) Products and guarantees
Jackson provides long-term savings and retirement products to retail and institutional customers throughout the US. Jackson offers fixed
annuities (interest-sensitive, fixed indexed and immediate annuities), variable annuities (VA), life insurance and institutional products.

(i) Fixed annuities
Interest-sensitive annuities
At 31 December 2006, interest-sensitive fixed annuities accounted for 31 per cent (2005: 36 per cent) of policy and contract liabilities of
Jackson. Interest-sensitive fixed annuities are primarily deferred annuity products that are used for retirement planning and for providing
income in retirement. They permit tax-deferred accumulation of funds and flexible payout options.

The policyholder of an interest-sensitive fixed annuity pays Jackson a premium, which is credited to the policyholder’s account.
Periodically, interest is credited to the policyholder’s account and in some cases administrative charges are deducted from the
policyholder’s account. Jackson makes benefit payments at a future date as specified in the policy based on the value of the policyholder’s
account at that date.

The policy provides that at Jackson’s discretion it may reset the interest rate, subject to a guaranteed minimum. The minimum guarantee
varies from 1.5 per cent to 5.5 per cent (2005: 1.5 per cent to 5.5 per cent) depending on the jurisdiction of issue and the date of issue,
with 80 per cent (2005: 73 per cent) of the fund at three per cent or less. The average guarantee rate is 3.1 per cent (2005: 3.3 per cent).

Approximately 35 per cent (2005: 29 per cent) of the interest-sensitive fixed annuities Jackson wrote in 2006 provide for a market value
adjustment, that could be positive or negative, on surrenders in the surrender period of the policy. This formula-based adjustment
approximates the change in value that assets supporting the product would realise as interest rates move up or down. The minimum
guaranteed rate is not affected by this adjustment.

Fixed indexed annuities
Fixed indexed annuities accounted for seven per cent (2005: seven per cent) of Jackson’s policy and contract liabilities at 31 December
2006. Fixed indexed annuities vary in structure, but generally are deferred annuities that enable policyholders to obtain a portion of an
equity-linked return (based on participation rates and caps) but provide a guaranteed minimum return. These guaranteed minimum rates
are generally set at three per cent.

Jackson hedges the equity return risk on fixed indexed products using futures and options linked to the relevant index. The cost of 
these hedges is taken into account in setting the index participation rates and caps. Jackson bears the investment and surrender risk 
on these products.

Immediate annuities
At 31 December 2006, immediate annuities accounted for two per cent (2005: two per cent) of Jackson’s policy and contract liabilities.
Immediate annuities guarantee a series of payments beginning within a year of purchase and continuing over either a fixed period of years
and/or the life of the policyholder. If the term is for the life of the policyholder, then Jackson’s primary risk is mortality risk. The implicit
interest rate on these products is based on the market conditions that exist at the time the policy is issued and is guaranteed for the term
of the annuity.

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Group financial statements

Notes on the Group financial statements

D3: US operations continued

(ii) Variable annuities
At 31 December 2006, VAs accounted for 38 per cent (2005: 32 per cent) of Jackson’s policy and contract liabilities. VAs are deferred
annuities that have the same tax advantages and payout options as interest-sensitive and fixed indexed annuities.

The primary differences between VAs and interest-sensitive or fixed indexed annuities are investment risk and return. If a policyholder
chooses a VA, the rate of return depends upon the performance of the selected fund portfolio. Policyholders may allocate their
investment to either the fixed or variable account. Investment risk on the variable account is borne by the policyholder, while investment
risk on the fixed account is borne by Jackson through guaranteed minimum fixed rates of return. At 31 December 2006, approximately
13 per cent (2005: 19 per cent) of VA funds were in fixed accounts.

Jackson issues VA contracts where it contractually guarantees to the contractholder either a) return of no less than total deposits made 
to the contract adjusted for any partial withdrawals, b) total deposits made to the contract adjusted for any partial withdrawals plus a
minimum return, or c) the highest contract value on a specified anniversary date adjusted for any withdrawals following the contract
anniversary. These guarantees include benefits that are payable in the event of death (guaranteed minimum death benefit (GMDB)),
annuitisation (guaranteed minimum income benefit (GMIB)), or at specified dates during the accumulation period (guaranteed minimum
withdrawal benefit (GMWB)). Jackson hedges these risks using equity options and futures contracts as described in note D3(c).

(iii) Life insurance
Jackson’s life insurance products accounted for 10 per cent (2005: nine per cent) of Jackson’s policy and contract liabilities at 31 December
2006. The products offered include variable universal life insurance, term life insurance and interest-sensitive life insurance.

(iv) Institutional products
Jackson’s institutional products consist of GICs, funding agreements (including agreements issued in conjunction with Jackson’s
participation in the US Federal Home Loan Bank programme) and medium-term note funding agreements. At 31 December 2006,
institutional products accounted for 12 per cent of policy and contract liabilities (2005: 14 per cent). Under a traditional GIC, the
policyholder makes a lump sum deposit. The interest rate paid is fixed and established when the contract is issued. If deposited funds 
are withdrawn earlier than the specified term of the contract, an adjustment is made that approximates a market value adjustment.

Under a funding agreement, the policyholder either makes a lump sum deposit or makes specified periodic deposits. Jackson agrees to
pay a rate of interest, which may be fixed but which is usually a floating short-term interest rate linked to an external index. The average
term of the funding arrangements is one to two years. Funding agreements terminable by the policyholder with less than 90 days’ notice
account for less than one per cent (2005: one per cent) of total policyholder reserves.

Medium-term note funding agreements are generally issued to support trust instruments issued on non-US exchanges or to qualified
investors (as defined by SEC Rule 144A). Through the funding agreements, Jackson agrees to pay a rate of interest, which may be fixed 
or floating, to the holders of the trust instruments.

(c) Risk management
Jackson’s main exposures to market risk are through its exposure to interest rate risk and equity risk. Approximately 89 per cent (2005: 
88 per cent) of its general account investments support interest-sensitive and fixed indexed annuities, life business and surplus and 11 per
cent (2005: 12 per cent) support institutional business. All of these types of business contain considerable interest rate guarantee features
and, consequently, require that the assets that support them are primarily fixed income or fixed maturity.

Prudential is exposed primarily to the following risks in the US arising from fluctuations in interest rates:

• the risk of loss related to meeting guaranteed rates of accumulation following a sharp and sustained fall in interest rates;

• the risk of loss related to policyholder withdrawals following a sharp and sustained increase in interest rates; and

• the risk of mismatch between the expected duration of certain annuity liabilities and prepayment risk and extension risk inherent in

mortgage-backed securities.

Jackson enters into financial derivative transactions, including swaps, forwards, put-swaptions, futures and options to reduce and manage
business risks. These transactions manage the risk of a change in the value, yield, price, cash flows, or quantity of, or a degree of exposure
with respect to assets, liabilities or future cash flows, which Jackson has acquired or incurred.

Jackson generally uses free-standing derivative instruments for hedging purposes. Additionally, certain liabilities, primarily trust
instruments supported by funding agreements, fixed indexed annuities, certain GMWB variable annuity features and reinsured GMIB
variable annuity features contain embedded derivatives as defined by IAS 39, ‘Financial Instruments: Recognition and Measurement’.
Jackson does not account for such derivatives as either fair value or cash flow hedges as might be permitted if the specific hedge
documentation requirements of IAS 39 were followed. Financial derivatives, including derivatives embedded in certain host liabilities 
that have been separated for accounting and financial reporting purposes are carried at fair value.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D3: US operations continued

Value movements on the derivatives are reported within the income statement. Under the Group’s accounting policies supplementary
analysis of the profit before taxes attributable to shareholders is provided as shown in note B1. In preparing this analysis, value
movements on Jackson derivative contracts, other than for certain equity-based product management activities, are included within 
short-term fluctuations in investment returns and excluded from operating results based on longer-term investment returns. Value
movements on derivative instruments used for certain equity-based product management activities are included within operating results
based on longer-term investment returns, as the value movements broadly offset the economic impact of changed levels of benefit
payments and reserves as equity markets fluctuate. The types of derivative used by Jackson and their purpose are as follows:

• interest rate swaps generally involve the exchange of fixed and floating payments over the life of the agreement without an exchange 

of the underlying principal amount. These agreements are used for hedging purposes;

• forwards consist of interest spreadlock agreements, in which Jackson locks in the forward interest rate differential between a swap and

the corresponding US Treasury security. The forwards are held as a hedge of corporate spreads;

• put-swaption contracts provide the purchaser with the right, but not the obligation, to require the writer to pay the present value of a
long-duration interest rate swap at future exercise dates. Jackson purchases and writes put-swaptions with maturities up to 10 years. 
On a net basis, put-swaptions hedge against significant upward movements in interest rates;

• equity index futures contracts and equity index call and put options are used to hedge Jackson’s obligations associated with its issuance

of fixed indexed immediate and deferred annuities and certain VA guarantees. These annuities and guarantees contain embedded
options which are fair valued for financial reporting purposes;

• total return swaps in which Jackson receives equity returns or returns based on reference pools of assets in exchange for short-term

floating rate payments based on notional amounts, are held for both hedging and investment purposes; and

• cross-currency swaps, which embody spot and forward currency swaps and additionally, in some cases, interest rate swaps and equity

index swaps, are entered into for the purpose of hedging Jackson’s foreign currency denominated funding agreements supporting trust
instrument obligations.

As noted above, Jackson is exposed to equity risk through the options embedded in the fixed indexed liabilities and GMDB and GMWB
guarantees included in certain VA benefits. This risk is managed using a comprehensive equity hedging programme to minimise the risk 
of a significant economic impact as a result of increases or decreases in equity market levels while taking advantage of naturally offsetting
exposures in Jackson’s operations. Jackson purchases external futures and options that hedge the risks inherent in these products, while
also considering the impact of rising and falling separate account fees. As a result of this hedging programme, if the equity markets were
to increase, Jackson’s free-standing derivatives would decrease in value. However, over time, this movement would be broadly offset by
increased separate account fees and reserve decreases, net of the related changes to amortisation of deferred acquisition costs. Due to
the nature of the free-standing and embedded derivatives, this hedge, while highly effective on an economic basis, may not completely
mute the immediate impact of the market movements as the free-standing derivatives reset immediately while the hedged liabilities reset
more slowly (see note (d) for further details on the valuation of the guarantees) and fees are recognised prospectively. It is estimated that
an immediate increase in the equity markets of 10 per cent would result in a net accounting charge of up to £20 million, excluding the
impact on future separate account fees. The actual impact on financial results would vary contingent upon the volume of new product
sales and lapses, changes to the derivative portfolio, correlation of market returns and various other factors including volatility, interest
rates and elapsed time.

For risk management purposes, the US general account portfolio is divided substantially into assets that support the interest-sensitive 
life and fixed annuity business, the institutional business and the fixed indexed business. Jackson hedges the equity return risk on fixed
indexed products by purchasing futures and options on the relevant index.

Information on credit risk of debt securities and mortgage-backed securities
For statutory reporting in the US, debt securities are classified into six quality categories specified by the Securities Valuation Office 
of the National Association of Insurance Commissioners (NAIC). The categories range from Class 1 (the highest) to Class 6 (the lowest).
Performing securities are designated as Classes 1 to 5. Securities in or near default are designated Class 6. Securities designated as 
Class 3, 4, 5 and 6 are non-investment grade securities. Generally, securities rated AAA to A by nationally recognised statistical ratings
organisations are reflected in Class 1, BBB in Class 2, BB in Class 3 and B and below in Classes 4 to 6. If a designation is not currently
available from the NAIC, Jackson’s investment advisor, PPM America, provides the designation for the purposes of disclosure below.

156

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D3: US operations continued

The following table shows the quality of publicly traded and SEC Rule 144A traded debt securities held by the US operations as at
31 December 2006 and 2005:

2006
Carrying value

2005
Carrying value

NAIC designation:
1
2
3
4
5
6

£m

% of total

£m

% of total

4,631
5,850
817
249
22
–

40
51
7
2
0
–

5,852
7,622
1,183
320
30
–

39
51
8
2
0
–

11,569

100

15,007

100

The following table shows the quality of the non-SEC Rule 144A traded private placement portfolio:

NAIC designation:
1
2
3
4
5
6

The following table shows the quality of residential and commercial mortgage-backed securities:

Residential mortgage-backed securities (included within debt securities)
Total residential mortgage-backed securities
Residential mortgage-backed securities rated AAA or equivalent by a nationally recognised 

statistical ratings organisation (including Standard & Poor’s, Moody’s and Fitch):
Amount
Percentage of total

Residential mortgage-backed securities rated NAIC 1:

Amount
Percentage of total

Commercial mortgage-backed securities (included within debt securities)
Total commercial mortgage-backed securities
Commercial mortgage-backed securities rated by a nationally recognised statistical ratings 

organisation (including Standard & Poor’s, Moody’s and Fitch):
Amount
Percentage of total

Commercial mortgage-backed securities rated investment grade:

Amount
Percentage of total

2006
Carrying value

2005
Carrying value

£m

% of total

£m

% of total

861
1,345
212
40
–
–

2,458

35
54
9
2
–
–

100

1,368
1,471
299
51
–
11

3,200

43
46
9
2
–
0

100

2006
£m
(unless
otherwise
stated)

2005
£m
(unless
otherwise
stated)

2,827

2,303

1,750
61.9%

2,824
99.9%

2,002
86.9%

2,300
99.9%

1,155

1,385

1,090
94.4%

1,385
100.0%

1,076
93.2%

1,364
98.5%

Prudential plc Annual Report 2006

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Notes on the Group financial statements continued

D3: US operations continued

(d) Process for setting assumptions and determining liabilities
Under the MSB of reporting applied under IFRS 4 for insurance contracts, providing the requirements of the Companies Act, UK GAAP
standards and the ABI SORP are met, it is permissible to reflect the previously applied UK GAAP basis. Accordingly, and consistent with
the basis explained in note A4, in the case of Jackson the carrying values of insurance assets and liabilities are consolidated into the Group
accounts based on US GAAP.

Under US GAAP, investment contracts (as defined for US GAAP purposes) are accounted for by applying in the first instance a
retrospective deposit method to determine the liability for policyholder benefits. This is then augmented by potentially three additional
amounts. These amounts are for:

• any amounts that have been assessed to compensate the insurer for services to be performed over future periods (i.e. deferred income);

• any amounts previously assessed against policyholders that are refundable on termination of the contract; and

• any probable future loss on the contract (i.e. premium deficiency).

Capitalised acquisition costs and deferred income for these contracts are amortised over the life of the book of contracts. The present
value of the estimated gross profits is generally computed using the rate of interest that accrues to policyholder balances (sometimes
referred to as the contract rate). Estimated gross profits include estimates of the following elements, each of which will be determined
based on the best estimate of amounts of the following individual elements over the life of the book of contracts without provision for
adverse deviation for:

• amounts expected to be assessed for mortality less benefit claims in excess of related policyholder balances;

• amounts expected to be assessed for contract administration less costs incurred for contract administration;

• amounts expected to be earned from the investment of policyholder balances less interest credited to policyholder balances; 

• amounts expected to be assessed against policyholder balances upon termination of contracts (sometimes referred to as surrender

charges); and

• other expected assessments and credits.

VA contracts written by Jackson may, as described above, provide for GMDB, GMIB and GMWB features. In general terms, liabilities for
these benefits are accounted for under US GAAP by using estimates of future benefits and fees under best estimate persistency assumptions.

The GMDB liability is determined each period end by estimating the expected value of death benefits in excess of the projected account
balance and recognising the excess rateably over the life of the contract based on total expected assessments. At 31 December 2006, the
GMDB liability was valued using a series of deterministic investment performance scenarios, a mean investment return of 8.4 per cent
(2005: 8.4 per cent) and assumptions for lapse, mortality and expense that are the same as those used in amortising the capitalised
acquisition costs.

The direct GMIB liability is determined by estimating the expected value of the annuitisation benefits in excess of the projected account
balance at the date of annuitisation and recognising the excess rateably over the accumulation period based on total expected assessments.

The assumptions used for calculating the direct GMIB liability at 31 December 2006 and 2005 are consistent with those used for
calculating the GMDB liability.

Jackson regularly evaluates estimates used and adjusts the additional GMDB and GMIB liability balances, with a related charge or credit 
to benefit expense, if actual experience or other evidence suggests that earlier assumptions should be revised.

GMIB benefits are essentially fully reinsured, subject to annual claim limits. As this reinsurance benefit is net settled, it is considered to be
a derivative under IAS 39 and is, therefore, recognised at fair value with the change in fair value included as a component of short-term
derivative fluctuations.

Most GMWB features are considered to be embedded derivatives under IAS 39. Therefore, provisions for these benefits are recognised
at fair value, with the change in fair value included in operating profit based on longer-term investment returns. Certain GMWB features
guarantee payments over a lifetime and, therefore, include mortality risk. Provisions for these GMWB amounts are valued consistent with
the GMDB valuation method discussed above.

158

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Group financial statements

Notes on the Group financial statements

D3: US operations continued

The fair values of the GMWB and GMIB reinsurance derivatives are calculated based on actuarial assumptions related to the projected
cash flows, including benefits and related contract charges, over the expected lives of the contracts, incorporating expectations regarding
policyholder behaviour in varying economic conditions. As the nature of these cash flows can be quite varied, stochastic techniques 
are used to generate a variety of market return scenarios for evaluation. The generation of these scenarios and the assumptions as to
policyholder behaviour involve numerous estimates and subjective judgements, including those regarding expected market volatility,
correlations of market returns and discount rates, utilisation of the benefit by policyholders under varying conditions, and policyholder
lapsation. At each valuation date, Jackson assumes expected returns based on risk-free rates as represented by the LIBOR forward curve
rates as of that date and market volatility as determined with reference to implied volatility data and evaluations of historical volatilities for
various indices. The risk-free spot rates as represented by the LIBOR spot curve as of the valuation date are used to determine the present
value of expected future cash flows produced in the stochastic process.

With the exception of the GMDB, GMIB and GMWB features of VA contracts, the financial guarantee features of Jackson’s contracts are
in most circumstances not explicitly valued, but the impact of any interest guarantees would be reflected as they are earned in the current
account value (i.e. the US GAAP liability).

For traditional life insurance contracts, provisions for future policy benefits are determined under US GAAP standards SFAS 60, ‘Accounting
and Reporting by Insurance Enterprises’ using the net level premium method and assumptions as of the issue date as to mortality, interest,
policy lapses and expenses plus provisions for adverse deviation.

Institutional products are accounted for as investment contracts under IFRS with the liability classified as being in respect of financial
instruments rather than insurance contracts, as defined by IFRS 4. In practice, there is no material difference between the IFRS and 
US GAAP basis of recognition and measurement for these contracts.

Certain institutional products representing obligations issued in currencies other than US dollars have been hedged for changes in
exchange rates using cross-currency swaps. The fair value of derivatives embedded in funding agreements, as well as foreign currency
transaction gains and losses, are included in the carrying value of the trust instruments supported by funding agreements.

(e) Reinsurance
The principal reinsurance ceded by Jackson outside the Group is on term life insurance, direct and assumed accident and health business
and GMIB variable annuity guarantees. In 2006, the premiums for such ceded business amounted to £66 million (2005: £78 million). 
Net commissions received on ceded business and claims incurred ceded to external reinsurers totalled £12 million and £53 million,
respectively, during 2006 (2005: £13 million and £54 million respectively). There were no deferred gains or losses on reinsurance
contracts in either 2006 or 2005. The reinsurance asset for business ceded outside the Group was £427 million (2005: £520 million).

(f) Effect of changes in assumptions used to measure insurance assets and liabilities
2006
The operating profit based on longer-term investment returns of £408 million for US operations for 2006 has been determined after taking
account of several changes of assumptions during the year. Generally, assumptions were modified in 2006 to conform to more recent
experience. These changes included revisions to the assumptions regarding utilisation of free partial withdrawal options, resulting in a
decrease in Deferred Acquisition Costs (DAC) of £12 million. In addition, several smaller changes relating to lapse rates, mortality rates
and other assumptions, resulted in an increase of £6 million in DAC. Combined with other minor modifications, the resulting net impact 
of all changes during the year was a decrease in pre-tax profits of £7 million.

2005
The operating profit based on longer-term investment returns of £362 million for US operations for 2005 has been determined after taking
account of material changes of assumptions during the year. Several assumptions were modified in 2005 to conform to more recent
experience. The most significant changes included a DAC write-down of £21 million for single premium deferred annuities partial
withdrawal changes and a Universal Life SOP 03-1, ‘Accounting and Reporting by Insurance Enterprises for Certain Non-traditional Long
Duration Contracts and Separate Accounts’ reserve increase of £13 million due to increasing the mortality assumption. Several smaller
changes relating to single premium whole life surrenders and annuity mortality and annuitisation rates, resulted in a £19 million benefit on
adjusting amortisation of DAC. Combined with other minor modifications, the resulting net impact of all changes during the year was a
decrease in pre-tax profits of £7 million.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D3: US operations continued

(g) Amount, timing and uncertainty of future cash flows from insurance contracts
At 31 December 2006, the EEV basis value of in-force business of the US operations, after taking account of the cost of encumbered
capital, and the cost of the time value of financial options and guarantees, was £1,320 million (2005: £1,251 million). This value has been
determined after applying the principles of valuation described in note D1. The key assumptions in these projections are the risk discount
rates, which are 8.4 per cent (2005: 8.0 per cent) for variable annuity business and 5.6 per cent (2005: 5.2 per cent) for other business,
and the expected ultimate spread between the earned rate and the rate credited to policyholders for single premium deferred annuity
business of 1.75 per cent.

The sensitivity of the value of in-force business and net worth to changes in key assumptions is as follows:

Economic assumptions:

Discount rates – 1% increase
Interest rates (including consequential changes for assumed investment returns for all asset classes, 

market values of debt securities and all risk discount rates):
– 1% increase
– 1% decrease
Equity/Property yields – 1% rise
Equity/Property market values – 10% fall

Non-economic assumptions:

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease in base rates (i.e. increased longevity)

2006
£m

2005
£m

(127)

(133)

(190)
116
46
(58)

32
110
75

(144)
55
42
(55)

36
90
90

Notes
2005 comparatives have been adjusted to reflect the effect of equity falls where the impact of associated hedging activity on variable annuity business is now included.

(h) Sensitivity of IFRS basis profit and equity to changes that have a material effect
(i) Currency fluctuations
Consistent with the Group’s accounting policies, the profits of the Group’s US operations are translated at average exchange rates 
and shareholders’ equity at the closing rate for the reporting period. For 2006, the rates were US$1.84 (2005: US$1.82) and US$1.96
(2005: US$1.72) to £1 sterling respectively. A 10 per cent increase in these rates would reduce reported profit before tax attributable 
to shareholders and shareholders’ equity attributable to US insurance operations by £42 million (2005: £48 million) and £247 million
(2005: £270 million) respectively.

(ii) Other sensitivities
The principal determinants of variations in operating profit based on longer-term returns are:

• growth in the size of assets under management covering the liabilities for the contracts in force; and

• spread returns for the difference between investment returns and rates credited to policyholders.

For the purpose of determining longer-term returns, adjustment is necessary for the normalisation of investment returns to remove the
effects of short-term volatility in investment returns.

• amortisation of deferred acquisition costs.

For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity business, acquisition costs are
deferred and amortised in line with expected gross profits on the relevant contracts. For interest-sensitive business, the key assumption 
is the expected long-term spread between the earned rate and the rate credited to policyholders, which is based on an annual spread
analysis. In addition, expected gross profits depend on mortality assumptions, assumed unit costs and terminations other than deaths
(including the related charges) all of which are based on a combination of actual experience of Jackson, industry experience and future
expectations. A detailed analysis of actual experience is measured by internally developed mortality and persistency studies. For variable
annuity business, the key assumption is the expected long-term level of equity market returns, which for 2006 and 2005 was 8.4 per cent
per annum implemented using a mean reversion methodology. These returns affect the level of future expected profits through their
effects on the fee income and the required level of provision for guaranteed minimum death benefit claims.

160

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Group financial statements

Notes on the Group financial statements

D3: US operations continued

• variations in fees and other income, offset by variations in market value adjustment payments and, where necessary, strengthening 

of liabilities.

Except to the extent of mortality experience, which primarily affects profits through variations in claim payments and GMDB reserves, the
profits of Jackson are relatively insensitive to changes in insurance risk.

(iii) Exposure to interest rate risk
Notwithstanding the market risk exposure described in note D3(c), except in the circumstances of interest rate scenarios where the
guarantee rates included in contract terms are higher than crediting rates that can be supported from assets held to cover liabilities, the
accounting measurement of liabilities of Jackson products is not generally sensitive to interest rate risk. This position derives from the
nature of the products and the US GAAP basis of measurement described in notes D3(b) and D3(d).

(i) Duration of liabilities
The Group uses cash flow projections of expected benefit payments as part of the determination of the value of in-force business when
preparing EEV basis results. The maturity profile of the cash flows used for that purpose for 2006 and 2005 is as follows:

Policyholder liabilities

Expected maturity: 
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

2006

2005 (note (i))

Fixed
annuity and
other 
business
(including 
GICs and
similar
contracts)
£m

Fixed
annuity and
other
usiness
(including 
GICs and
similar
contracts)
£m

Variable
annuity
£m

20,379

11,367

23,407

%

%

53
26
11
5
3
2

48
30
13
6
2
1

%

52
26
12
6
3
1

Variable
annuity
£m

8,574

%

47
31
13
6
2
1

Note
(i) The presentation of the 2005 maturity profile has been altered to a discounted basis from the previously published undiscounted basis to conform to the current year’s presentation.

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Notes on the Group financial statements continued

D4: Asian operations

(a) Summary balance sheet at 31 December 2006

Assets
Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and acquired in-force

value of long-term business contracts

Total

Other non-investment and non-cash assets
Investments of long-term business and other operations:

Investment properties
Financial investments:

Loans and receivables
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments
Deposits

Total investments

Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity

Liabilities
Policyholder liabilities and unallocated surplus of with-profits funds:

Insurance contract liabilities
Investment contract liabilities with discretionary participation features
Investment contract liabilities without discretionary participation features
Unallocated surplus of with-profits funds

Total

Other non-insurance liabilities

Total liabilities

Total equity and liabilities

With-profits
business
£m

Unit-linked
assets and
liabilities
£m

–

–

–

100

30

418
3,102
2,025
35
93

5,703

220

–

–

–

28

–

–
3,179
759
45
82

4,065

41

Other
£m

172

612

784

528

11

2006
Total
£m

172

612

784

656

41

2005
Total
£m

172

566

738

566

39

486
617
2,620
11
236

904
6,898
5,404
91
411

1,105
4,959
4,742
45
374

3,981

13,749

11,264

423

684

504

6,023

4,134

5,716

15,873

13,072

–

–

1,437

1,437

1,288

5,317
68
27
88

5,500

523

4,134
–
–
–

4,134

3,255
–
–
–

12,706
68
27
88

10,726
80
22
85

3,255

12,889

10,913

–

1,024

1,547

871

6,023

4,134

4,279

14,436

11,784

6,023

4,134

5,716

15,873

13,072

Summary policyholder liabilities (net of reinsurance) and unallocated surplus at 31 December 2006
The policyholder liabilities (net of reinsurance of £8 million (2005: £8 million)) and unallocated surplus shown in the table above reflect the
following balances:

With-profits and other non-linked business
Unallocated surplus of Asian operations
Unit-linked business

2006
£m

8,659
88
4,134

2005
£m

8,122
85
2,698

12,881

10,905

162

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D4: Asian operations continued

At 31 December 2006, the policyholder liabilities (net of reinsurance) and unallocated surplus for Asian operations of £12.9 billion 
(2005: £10.9 billion) comprised the following:

2006
£m

Singapore
Hong Kong
Taiwan
Malaysia
Japan
Other countries

Total Asian operations

2005
£m

3,938
2,156
2,050
763
631
1,367

4,355
3,045
2,249
895
572
1,765

12,881

10,905

This amount covers a range of with-profits, unit-linked and non-participating contracts.

(b) Products and guarantees
The life insurance products offered by the Group’s Asian operations include a range of with-profits and non-participating term, whole life,
endowment and unit-linked policies. The Asian operations also offer health, disability, critical illness and accident coverage to supplement
its core life products.

The terms and conditions of the contracts written by the Asian operations and, in particular, the products’ options and guarantees, vary
from territory to territory depending upon local market circumstances.

In general terms, the Asian participating products provide savings and protection where the basic sum assured can be enhanced by a
profit share (or bonus) from the underlying fund as determined at the discretion of the insurers. The Asian operations’ non-participating
term, whole life and endowment products offer savings and/or protection where the benefits are guaranteed or determined by a set of
defined market related parameters. Unit-linked products combine savings with protection, the cash value of the policy depends on the
value of the underlying unitised funds. Accident and Health (A&H) policies provide mortality or morbidity benefits and include health,
disability, critical illness and accident coverage. A&H products are commonly offered as supplements to main life policies but can be 
sold separately.

Subject to local market circumstances and regulatory requirements, the guarantee features described in note D2(b) in respect of UK
business broadly apply to similar types of participating contracts written in the Hong Kong branch, Singapore and Malaysia. Participating
products have both guaranteed and non-guaranteed elements.

Non-participating long-term products are the only ones where the insurer is contractually obliged to provide guarantees on all benefits.
Investment-linked products have the lowest level of guarantee if indeed they have any.

Product guarantees in Asia can be broadly classified into four main categories; namely premium rate, cash value and interest rate
guarantees, policy renewability and convertibility options.

The risks on death coverage through premium rate guarantees are low due to appropriate product pricing.

Cash value and interest rate guarantees are of three types:

• Maturity values

Maturity values are guaranteed for non-participating products and on the guaranteed portion of participating products. Declared annual
bonuses are also guaranteed once vested. Future bonus rates and cash dividends are not guaranteed on participating products.

• Surrender values

Surrender values are guaranteed for non-participating products and on the guaranteed portion of participating products. The surrender
value of declared reversionary bonuses are also guaranteed once vested.

Market value adjustments and surrender penalties are used where the law permits such adjustments in cash values.

• Interest rate guarantees

It is common in Asia for regulations or market driven demand and competition to provide some form of capital value protection and
minimum crediting interest rate guarantees. This would be reflected within the guaranteed maturity and surrender values.

The guarantees are borne by shareholders for non-participating and investment-linked (non-investment guarantees only) products.
Participating product guarantees are predominantly supported by the segregated life funds and their estates.

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Notes on the Group financial statements

Notes on the Group financial statements continued

D4: Asian operations continued

The most significant book of non-participating business in the Asian operations is Taiwan’s whole of life contracts. For these contracts
there are floor levels of policyholder benefits that accrue at rates set at inception which are set by reference to minimum terms established
by local regulation also at the time of inception. These rates do not vary subsequently with market conditions.

Under these contracts, the cost of premiums are also fixed at inception based on a number of assumptions at that time, including long-
term interest rates, mortality assumptions and expenses. The guaranteed maturity and surrender values reflect the pricing basis. The main
variable that determines the amounts payable under the contracts is the duration of the contracts, which is determined by death or
surrender. The sensitivity of the IFRS result for these contracts is shown in note (h) below.

Whole of life contracts with floor levels of policyholder benefits that accrue at rates set at inception are also written in the Korean life
operations, though to a much less significant extent than in Taiwan. The Korean business has non-linked liabilities and linked liabilities at
31 December 2006 of £226 million and £316 million respectively (2005: £193 million and £91 million respectively). The business is much
less sensitive to returns than Taiwan with the higher proportion of linked and health business.

The other area of note in respect of guarantees is the Japanese business where pricing rates are higher than current bond yields. Lapse
risk is a feature in that policyholders could potentially surrender their policies on guaranteed terms if interest rates significantly increased
leaving the potential for losses if bond values had depreciated significantly. However, the business is matched to a relatively short realistic
liability duration.

The method for determining liabilities of insurance contracts for UK GAAP, and hence IFRS, purposes for some Asian operations is based
on US GAAP principles and this method applies to contracts with cash value and interest rate guarantees. Following standard US GAAP
procedure, premium deficiency reserve calculations are performed each year to establish whether the carrying values of the liabilities 
are insufficient.

On the US GAAP basis the calculations are deterministic, that is to say based off a single set of projections, and expected long-term rates
of return are applied.

(c) Exposure to market risk
The Asian operations sell with-profits and unit-linked policies and, although the with-profits business generally has a lower terminal bonus
element than in the UK, the investment portfolio still contains a proportion of equities and, to a lesser extent, property. Non-participating
business is largely backed by debt securities or deposits. With the principal exception of Taiwan’s whole of life policy book, as described
in note (h) below, the exposure to market risk of the Group arising from its Asian operations is at modest levels. This arises from the fact
that the Asian operations have a balanced portfolio of with-profits, unit-linked and other types of business.

(d) Process for setting assumptions and determining liabilities
The future policyholder benefit provisions for Asian businesses in the Group’s IFRS accounts and previously under the MSB, are
determined in accordance with methods prescribed by local GAAP adjusted to comply, where necessary, with UK GAAP.

For Asian operations in countries where local GAAP is not well established and in which the business written is primarily non-participating
and linked business, US GAAP is used as the most appropriate reporting basis. Of the more significant Asian operations, this basis is
applied in Taiwan, Japan and Vietnam. The future policyholder benefit provisions for non-linked business are determined under FAS 60
using the net level premium method, with an allowance for surrenders, maintenance and claims expenses. Rates of interest used in
establishing the policyholder benefit provisions vary by operation depending on the circumstances attaching to each block of business.

For the traditional business in Taiwan, the economic scenarios used to calculate the IFRS results reflect the assumption of a phased
progression of bond yields from current rates to long-term expected rates. The projections assume that the current bond yields of around
two per cent (2005: two per cent) trend towards 5.5 per cent (2005: 5.5 per cent) at 31 December 2013 (2005: 2012).

(e) Reinsurance
The Asian businesses cede only minor amounts of business outside the Group with immaterial effects on reported profit. During 2006,
reinsurance premiums for externally ceded business were £47 million (2005: £37 million) and the reinsurance assets were £8 million
(2005: £8 million) in aggregate.

(f) Effect of changes in bases and assumptions used to measure insurance assets and liabilities
2006
There are no changes of assumptions that had a material impact on the 2006 results of Asian operations.

164

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D4: Asian operations continued

2005
The 2005 results for Asian operations are affected in two significant ways for changes of basis or assumption.

For the Singapore life business, under the basis applied previously for 2004 and earlier, liabilities of non-participating business were
determined on a net premium basis using prescribed interest rates such that a very high degree of prudence resulted. This basis has been
replaced under the Singapore risk-based capital framework, with one that, although still including provisions for adverse deviation, more
accurately estimates the liability. This resulted in a change of estimate and reduction in the liability of £73 million.

The second item reflects the application of liability adequacy testing for the Taiwan life business which has resulted in a write-off of
deferred acquisition costs of £21 million in 2005. The assumptions for future investment returns for Taiwan are described in note (d)
above. The loss reflects the reduction in 2005 in the expected yields over the trending period to the assumed long-term rate of 5.5 per
cent for Taiwanese government bonds.

Consistent with the application of US GAAP for Taiwanese insurance contracts under IFRS 4, this write-off resulted from a premium
deficiency as defined under paragraphs 35-37 of SFAS 60, ‘Accounting and Reporting by Insurance Enterprises’ (SFAS 60), and a resulting
unlocking of actuarial assumptions in accordance with paragraph 21 of SFAS 60. 

Under the standard liability adequacy testing required by SFAS 60, the net amount for the present value of future payments for benefits
and claims less present value of future premiums, determined using revised assumptions based on actual and anticipated experience, 
i.e. the best estimate amount, has been compared against the balance sheet liability for policy benefits less unamortised acquisition costs. 

There were no other changes of assumptions that had a material impact on the 2005 results of Asian operations.

(g) Amount, timing and uncertainty of future cash flows from insurance contracts
At 31 December 2006, the EEV basis value of in-force business of the Asian operations, after taking account of the cost of encumbered
capital and the cost of the time value of financial options and guarantees was £1,628 million (2005: £1,226 million). The most significant
businesses in Asia are in Hong Kong, Malaysia, Singapore and Taiwan. These businesses account for 75 per cent (2005: 77 per cent) of
the total value of business in force for the Asian operations. These EEV basis in-force values have been determined after applying the
principles of valuation described in section D1 and the following key assumptions for the four most significant businesses.

Hong Kong*
Malaysia
Singapore
Taiwan

*Hong Kong business is predominantly US dollar denominated.

**Cash rates are used in setting the risk discount rates.

2006

Expected
long-term

rate of Government
bond yield
%

inflation
%

2.25
3.0
1.75
2.25

4.7
7.0
4.5
5.5

Risk 
discount
rate
(in-force
business)**

%

6.8
9.2
6.9
9.3

2005

Expected
long-term
rate of
inflation
%

2.25
3.0
1.75
2.25

Risk
discount
rate
(in-force
business)**

%

6.15
9.0
6.8
9.4

Government
bond yield
%

4.8
7.0
4.5
5.5

The most significant equity holdings in Asian operations are in Hong Kong, Singapore and Malaysia. The arithmetic average equity return
assumptions for these three territories at 31 December 2006 were 8.7 per cent, 9.3 per cent and 12.8 per cent respectively (2005: 8.6 per
cent, 9.3 per cent and 12.8 per cent respectively).

For Taiwan the same assumptions are applied as under IFRS (see note (d) above).

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D4: Asian operations continued

The sensitivity of the value of in-force business and net worth to changes in key assumptions is as follows:

Economic assumptions:

Discount rates – 1% increase
Interest rates (including consequential changes for assumed investment returns for all assets classes, 

market values of debt securities and all risk discount rates):
– 1% increase
– 1% decrease
Equity/Property yields – 1% rise
Equity/Property market values – 10% fall

Non-economic assumptions:

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease in base rates (i.e. increased longevity)

2006
£m

2005
£m

(271)

(236)

42
(115)
154
(99)

45
93
77

49
(126)
136
(75)

45
87
69

In addition to these disclosures, for Asian operations as a whole it should be noted that the cash flows of the Taiwan life business are
particularly sensitive to projected rates of investment return (as described in note (h)(ii) below).

(h) Sensitivity of IFRS basis profit and equity to changes that have a material effect
(i) Currency translation
Consistent with the Group’s accounting policies, the profits of the Asian operations are translated at average exchange rates and
shareholders’ equity at the closing rate for the reporting period. For 2006, the rates for the most significant operations are given in note I9.

A 10 per cent increase in these rates and those of other Asian operations would have reduced reported profit before tax attributable 
to shareholders and shareholders’ equity, excluding goodwill attributable to Asian operations, by £33 million (2005: £23 million) and
£116 million (2005: £101 million) respectively.

(ii) Other sensitivities
With-profits business
Similar principles to those explained for UK with-profits business apply to profit emergence for the Asian with-profits business.
Correspondingly, the profit emergence reflects bonus declaration and is relatively insensitive to period by period fluctuations in 
insurance risk or interest rate movements.

Unit-linked business
As for the UK insurance operations, the profits and shareholders’ equity related to the Asian operations is primarily driven by charges
related to invested funds. For the Asian operations, substantially all of the contracts are classified as insurance contracts under IFRS 4, 
i.e. containing significant insurance risk. The sensitivity of profits and equity to changes in insurance risk is minor and, to interest rate risk,
not material.

Other non-participating business
The principal other non-participating business of Asian operations is the traditional whole of life business written in Taiwan.

The in-force business of the Taiwan life operation includes traditional whole of life policies where the premium rates have been set by the
regulator at different points for the industry as a whole. Premium rates were set to give a guaranteed minimum sum assured on death and
a guaranteed surrender value on early surrender based on prevailing interest rates at the time of policy issue. Premium rates also included
allowance for mortality and expenses. The required rates of guarantee have fallen over time as interest rates have reduced from a high 
of eight per cent to current levels of around two per cent. The current low level of bond rates in Taiwan gives rise to a negative spread
against the majority of these policies. The current cash cost of funding in-force negative spread in Taiwan is around £40 million a year.

The profits attaching to these contracts are particularly affected by the rates of return earned, and estimated to be earned, on the assets
held to cover liabilities and on future investment income and contract cash flows. Under IFRS, the insurance contract liabilities of the
Taiwan business are determined on the US GAAP basis as applied previously under UK GAAP. Under this basis, the policy liabilities are
calculated on sets of assumptions, which are locked in at the point of policy inception, and a deferred acquisition cost is held in the
balance sheet.

The adequacy of the insurance contract liabilities is tested by reference to best estimates of expected investment returns on policy cash
flows and reinvested income. The assumed earned rates are used to discount the future cash flows. The assumed earned rates consist of 
a long-term best estimate determined by consideration of long-term market conditions and rates assumed to be earned in the trending
period. For 2005, it was projected that rates of return for Taiwanese bond yields would trend from the then current levels of some two per
cent to 5.5 per cent by 31 December 2012. For 2006, it has been assumed that the long-term bond rate will be attained one year later, 
i.e. by 31 December 2013.

166

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D4: Asian operations continued

The liability adequacy test results are sensitive to the attainment of the trended rates during the trending period. Based on the current
asset mix, margins in other contracts that are used in the assessment of the liability adequacy tests and currently assumed future rates of
return, if interest rates were to remain at current levels in 2007 and the target date for attainment of the long-term bond yield deferred to
31 December 2014, the premium reserve, net of deferred acquisition costs, would be broadly sufficient. If interest rates were to remain 
at current levels in 2008 with a further one year delay in the progression period, then some level of write-off of deferred acquisition 
costs may be necessary. However, the amount of the charge based on current in-force business, which is estimated at £70-90 million, 
is sensitive to the previously mentioned variables.

Furthermore, the actual amount of any write-off would be affected by the impact of new business written between 31 December 2006
and the future reporting dates to the extent that the business is taken into account as part of the liability adequacy testing calculations for
the portfolio of contracts.

The adequacy of the liability is also sensitive to the level of the projected long-term rate. The current long-term assumption of 5.5 per cent
has been determined on a prudent best estimate basis by reference to detailed assessments of the financial dynamics of the Taiwanese
economy. In the event that the rate applied was altered, the carrying value of the deferred acquisition costs and policyholder liabilities
would potentially be affected.

At 31 December 2006, if the assumed long-term bond yield applied had been reduced by 0.5 per cent from 5.5 per cent to 5.0 per cent
and continued to apply the same progression period to 31 December 2013, by assuming bond yields increase from current levels in equal
annual instalments to the long-term rate, the premium reserve, net of deferred acquisition costs, would have been insufficient and there
would have been a charge of some £60 million to the income statement. The impact of reducing the long-term rate by a further 0.5 per
cent to 4.5 per cent would have increased this charge by some £160 million. The primary reason for the lower level of charge for the initial
0.5 per cent reduction is the current level of margins in the liability adequacy calculation. The effects of additional 0.5 per cent reductions
in the assumed long-term rate below 4.5 per cent would be of a similar or slightly higher level to the £160 million noted previously. The
effects of changes in any one year reflect the combination of the short-term and long-term factors described above.

For the Korean and Japanese life business exposures described in note (b) above, the results are comparatively unaffected by changes 
of assumption. The accounts basis value of liabilities for both operations are of a similar order of magnitude to those that apply for the
purposes of Group solvency calculations under the Financial Conglomerates Directive (FCD).

(i) Duration of liabilities
The Group uses cash flow projections of expected benefit payments as part of the determination of the value of in-force business when
preparing EEV basis results. The maturity profile of the cash flows, taking account of expected future premiums and investment returns, 
is as follows:

2006
£m

2005
£m

Policyholder liabilities

Expected maturity: 
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

12,801

10,828

%

22
20
16
13
10
19

%

23
25
19
12
8
13

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D5: Capital position statement for life assurance businesses

(a) Summary statement
The Group’s capital position for life assurance businesses with reconciliations to shareholders’ equity is shown below. Available capital for
each fund or group of companies is determined by reference to local regulation at 31 December 2006 and 2005.

Other UK
life
assurance
Total PAC subsidiaries
and funds
(note ii)
£m

WPSF with-profits
fund
£m

(note i)
£m

Asian life
assurance
Jackson subsidiaries
£m

£m

Total life
assurance
operations
£m

M&G
£m

Egg
£m

Parent
company
and
shareholders’
equity of
other
subsidiaries
and funds
£m

Group
total
£m

–
–

–
–

–

–
–

–
–

–

612
–

612
700

2,656
–

2,656
–

1,176
111

1,287
–

4,444

230
111 1,153

4,555 1,383
–

700

292 (1,519) 3,447
1,341
77

–

292 (1,442) 4,788
700

–

–

1,312

2,656

1,287

5,255 1,383

292 (1,442) 5,488

31 December 2006

Group shareholders’ equity
Held outside long-term funds:

Net assets
Goodwill

Total

Held in long-term funds (note iii)

Total Group shareholders’ equity

Adjustments to regulatory basis
Unallocated surplus of with-profits

SAIF
£m

–
–

–
–

–

funds (note v)

– 13,511 13,511
Shareholders’ share of realistic liabilities – (4,000) (4,000)
Deferred acquisition costs of 

–
–

–
–

88 13,599
(4,000)

–

non-participating business and 
goodwill not recognised for 
regulatory reporting purposes

Jackson surplus notes (note iv)
Adjustment from IAS 19 basis pension
surplus attributable to WPSF to 
pension liability for regulatory 
purposes (note vii)

Inadmissible assets of WPSF
Other adjustments to restate these 

amounts to a regulatory basis (with 
SAIF and the WPSF on a Peak 2 
realistic basis) (note v)

Total adjustments

Total available capital resources 
of life assurance businesses 
on local regulatory bases

(5)
–

(26)
–

(31)
–

(146) (1,712)
127

–

(673)
–

(2,562)
127

–
–

5

0

(244)
(256)

(244)
(256)

–
–

–
–

–
–

(244)
(256)

(297)

(292)

(263) 1,012

(136)

321

8,688

8,688

(409)

(573)

(721)

6,985

0

8,688

8,688

903

2,083

566 12,240

168

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D5: Capital position statement for life assurance businesses continued

31 December 2006

Policyholder liabilities
With-profits liabilities of UK 

regulated with-profits funds:
Insurance contracts
Investment contracts 
(with discretionary 
participating features)

Total

Other liabilities:

Insurance contracts:

With-profits liabilities of 

non-UK regulated funds

Unit-linked, including 
variable annuity

Other life assurance business

Investment contracts without 
discretionary participation 
features (principally 
unit-linked and similar 
contracts in the UK and 
GIC liabilities of Jackson) 
(note vi)

Other UK
Total PAC subsidiaries
and funds
(note ii)
£m

WPSF with-profits
fund
£m

note (i)
£m

SAIF
£m

Asian life
assurance
Jackson subsidiaries
£m

£m

Total life
assurance
operations
£m

13,162 31,925 45,087

737 27,928 28,665

13,899 59,853 73,752

–

–

–

–

–

–

–

–

2,659 47,746

–

–

68 28,733

2,727 76,479

–

2,658

2,658

–

2,039

7,766 11,367
2,039
231 12,245 12,476 12,955 18,817

4,134 25,306
3,255 47,503

–

12

12 11,441

1,562

27 13,042

Total

231 14,296 14,527 32,162 31,746 10,074 88,509

Total policyholder liabilities 
shown in the consolidated 
balance sheet

14,130 74,149 88,279 32,162 31,746 12,801 164,988

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Notes on the Group financial statements

Notes on the Group financial statements continued

D5: Capital position statement for life assurance businesses continued

Other UK
life
assurance
Total PAC subsidiaries
and funds
(note ii)
£m

WPSF with-profits
fund
(note i)
£m
£m

Asian life
assurance
Jackson subsidiaries
£m

£m

Total life
assurance
operations
£m

M&G
£m

Egg
£m

Parent
company
and
shareholders’
equity of
other
subsidiaries
and funds
£m

Group
total
£m

–
–

–
–

–

–
–

–
–

–

640
–

640
558

1,198

2,899
–

2,899
–

2,899

1,034
111

1,145
–

1,145

4,573
111

4,684
558

245
1,153

1,398
–

5,242

1,398

303
–

303
–

303

(1,826)
77

(1,749)
–

3,295
1,341

4,636
558

(1,749)

5,194

SAIF
£m

–
–

–
–

–

31 December 2005

Group shareholders’ equity
Held outside long-term funds:

Net assets
Goodwill

Total

Held in long-term funds (note iii)

Total Group shareholders’ equity

Adjustments to regulatory basis
Unallocated surplus of with-profits

funds (note v)

Shareholders’ share of realistic liabilities –
Deferred acquisition costs of

– 11,245
(3,473)

11,245
(3,473)

–
–

–
–

85
–

11,330
(3,473)

non-participating business and 
goodwill not recognised for 
regulatory reporting purposes

Jackson surplus notes (note iv)
Part of IAS 19 basis pension deficit 

attributable to WPSF not recognised 
for regulatory purposes (note vii)

Inadmissible assets of WPSF
Other adjustments to restate these 

amounts to a regulatory basis (with 
SAIF and the WPSF on a Peak 2 
realistic basis) (note v)

Total adjustments

Total available capital resources 
of life assurance businesses 
on local regulatory bases

(6)
–

(29)
–

(35)
–

(168)
–

(1,624)
145

(619)
–

(2,446)
145

–
–

6

0

211
(20)

211
(20)

–
–

–
–

–
–

211
(20)

45

51

7,979

7,979

(271)

(439)

837

(41)

576

(642)

(575)

6,323

0

7,979

7,979

759

2,257

570

11,565

170

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

D5: Capital position statement for life assurance businesses continued

31 December 2005

Policyholder liabilities
With-profits liabilities of UK 

regulated with-profits funds:
Insurance contracts
Investment contracts (with 

discretionary participating 
features)

Total

Other liabilities:

Insurance contracts:

With-profits liabilities of 

non-UK regulated funds

Unit-linked, including 
variable annuity

Other life assurance business

Investment contracts without 
discretionary participation 
features (principally 
unit-linked and similar 
contracts in the UK and 
GIC liabilities of Jackson) 
(note vi)

Other UK
Total PAC subsidiaries
and funds
(note ii)
£m

WPSF with-profits
fund
(note i)
£m
£m

SAIF
£m

Asian life
assurance
Jackson subsidiaries
£m

£m

Total life
assurance
operations
£m

13,043

32,557

45,600

751

25,692

26,443

13,794

58,249

72,043

–

–

–

–

–

–

–

–

–

–

2,053

47,653

80

26,523

2,133

74,176

–

2,492

2,492

–
968

2,125
12,810

2,125
13,778

7,629
10,099

8,574
21,905

2,698
3,483

21,026
49,265

–

–

– 10,502

1,502

22

12,026

Total

968

14,935

15,903

28,230

31,981

8,695

84,809

Total policyholder liabilities 

shown in the consolidated 
balance sheet

14,762

73,184

87,946

28,230

31,981

10,828 158,985

Notes
(i) WPSF unallocated surplus includes amounts related to the Hong Kong branch. Policyholder liabilities of the Hong Kong branch are included in the amounts of Asian life
assurance subsidiaries.

(ii) Excluding PAC shareholders’ funds that are included in ‘parent company and shareholders’ equity of other subsidiaries and funds’.

(iii) The term shareholders’ equity held in long-term funds refers to the excess of assets over liabilities attributable to shareholders of funds which are required by law to be
maintained with segregated assets and liabilities.

(iv) For regulatory purposes the Jackson surplus notes are accounted for as capital.

(v) Other adjustments to shareholders’ equity and unallocated surplus include amounts for the value of non-participating business for UK regulated with-profits funds, deferred
tax, admissibility and other items measured differently on the regulatory basis. For Jackson the principal reconciling item is deferred tax related to deferred acquisition costs of
£599 million (2005: £568 million).

(vi) Insurance business accounted for as financial instruments under IAS 39.

(vii) In determining the IAS 19 adjustment for the purposes of this table the surplus (deficit) in the Group’s main pension scheme used for the calculation includes amounts for
investments in Prudential insurance policies (see note I1).

(b) Basis of preparation, capital requirements and management
Each of the Group’s long-term business operations is capitalised to a sufficiently strong level for its individual circumstances. Details by the
Group’s major operations are shown below.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

D5: Capital position statement for life assurance businesses continued

(i) UK insurance operations
PAC WPSF and SAIF
In common with other large UK regulated with-profits funds, PAC is required to hold capital equivalent to the greater of their regulatory
requirement based on EU directives (i.e. the ‘regulatory peak’) and the new FSA basis calculation of expected liabilities (i.e. the 
‘realistic peak’).

Available capital of the WPSF and SAIF of £8.7 billion (2005: £8.0 billion) represents the excess of assets over liabilities on the FSA realistic
basis. Unlike the previously discussed FRS 27 basis, realistic liabilities on the regulatory basis include the shareholders’ share of future
bonuses. These amounts are shown before deduction of the risk capital margin (RCM) which is estimated to be £1.9 billion (2005: 
£2.4 billion) at 31 December 2006.

The FSA’s basis of setting the RCM is to target a level broadly equivalent to a Standard & Poor’s credit rating of BBB and to judge 
this by ensuring there are sufficient assets to absorb a 1 in 200 year event. The RCM calculation achieves this by setting rules for the
determination of margins to cover defined stress changes in asset values and yields for market risk, credit risk and termination risk for
with-profits policies.

As noted in section D2(d)(ii), PAC has discretion in its management actions in the case of adverse investment conditions. Management
actions encompass, but are not confined to, investment allocation decisions, levels of reversionary bonuses, crediting rates and total claim
values. To illustrate the flexibility of management actions, rates of regular bonus are determined for each type of policy primarily by
targeting them at a prudent proportion of the long-term expected future investment return on the underlying assets. The expected future
investment return is reduced as appropriate for each type of policy to allow for items such as expenses, charges, tax and shareholders’
transfers. However, the rates declared may differ by product type, or by date of payment of the premiums or date of issue of the policy, 
if the accumulated annual bonuses are particularly high or low relative to a prudent proportion of the achieved investment return.

When target bonus levels change, the PAC board has regard to the overall financial strength of the long-term fund when determining the
length of time over which it will seek to achieve the amended product target bonus level.

In normal investment conditions, PAC expects changes to regular bonus rates to be gradual over time and changes are not expected to
exceed one per cent per annum over any year. However, discretion is retained as to whether or not a regular bonus is declared each year,
and there is no limit on the amount by which regular bonus rates can be changed.

As regards smoothing of maturity and death benefits, in normal circumstances PAC does not expect most pay-out values on policies of the
same duration to change by more than 10 per cent up or down from one year to the next, although some larger changes may occur to
balance pay-out values between different policies. Greater flexibility may be required in certain circumstances, for example following a
significant rise or fall in market values (either sudden or over a period of years) and in such situations the PAC board may decide to vary
the standard bonus smoothing limits to protect the overall interests of policyholders.

For surrender benefits, any substantial fall in the market value of the assets of the with-profits sub-fund would lead to immediate changes
in the application of MVRs for accumulating with-profits policies, firstly to increase the size of MVRs already being applied and, secondly,
to extend the range of policies for which an MVR is applied.

Other UK life assurance subsidiaries and funds
The available capital of £903 million (2005: £759 million) reflects the excess of regulatory basis assets over liabilities of the subsidiaries and
funds, before deduction of the capital resources requirement of £809 million (2005: £718 million).

The capital resources requirement for these companies broadly reflects a formula which, for active funds, equates to a percentage of
regulatory reserves plus a percentage of death strains.

(ii) Jackson 
The regulatory framework for Jackson is governed by the requirements of the US NAIC approved risk-based capital standards. Under the
requirements life insurance companies report on a formula-based capital standard that they calculate by applying factors to various asset,
premium and reserve items. The formula takes into account the risk characteristics of a company, including asset risk, insurance risk,
interest rate risk and business risk.

The available capital of Jackson shown above of £2,083 million (2005: £2,257 million) reflects US regulatory basis assets less liabilities
excluding asset valuation reserves. The asset valuation reserve is designed to provide for future credit-related losses on debt securities
and losses on equity investments. Available capital includes the effect of the interest maintenance reserve, which is designed by state
regulators to defer recognition of non-credit related realised capital gains and losses and to recognise them rateably in the future.

Jackson’s risk-based capital ratio is significantly in excess of regulatory requirements.

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Group financial statements

Notes on the Group financial statements

D5: Capital position statement for life assurance businesses continued

(iii) Asian operations
The available capital shown above of £566 million (2005: £570 million) represents the excess of local regulatory basis assets over liabilities
before deduction of required capital of £211 million (2005: £149 million). These amounts have been determined applying the local
regulations in each of the operations.

At the country level, the businesses in Asia are subject to schemes in the jurisdictions in which they operate. The Hong Kong business
branch of PAC and its capital requirements are subsumed within those of the PAC long-term fund. For the other material Asian operations,
the details of the basis of determining regulatory capital and regulatory capital requirements are as follows:

Singapore
A new risk-based regulatory framework was introduced at the start of 2005 to replace the previous framework that used a net 
premium approach.

For participating business, a gross premium reserve, determined using prudent best estimate assumptions and which makes allowance 
for future bonus, is held. The amount held is subject to a minimum of the higher of the assets attributed to participating business and a
gross premium reserve calculated on specified assumptions, but without allowance for future bonus, that include prescribed provisions 
for adverse deviations (PADs).

For non-participating business, gross premium reserves are held. For linked business the value of units is held together with a non-unit
reserve calculated in accordance with standard actuarial methodology.

From 1 January 2005, capital requirements are determined using a risk-based capital approach.

Taiwan
Basic policy reserves are determined using a net premium method. Both mortality and interest rates are specified. For more recent issues,
the valuation rate of interest has been linked to the prevailing market rate on 10-year government bonds.

Solvency capital is determined using a risk-based capital approach.

Japan
Mathematical reserves for traditional business are determined on a net premium basis using prescribed mortality and interest rates.
Interest rates reflect the original pricing assumptions.

For linked business the value of units is held together with a non-unit reserve calculated in accordance with standard actuarial methodology.

With regard to solvency, the adjusted solvency capital assets of the Company must exceed 200 per cent of the risk related capital
requirement value at risk. It is thus a risk-based capital approach.

Malaysia
Mathematical reserves for traditional business are determined on a modified net premium basis using prescribed mortality and interest
rates (no higher than four per cent).

For linked business the value of units is held together with a non-unit reserve calculated in accordance with standard actuarial methodology.

The capital requirement is determined as four per cent of reserves plus a specified percentage of sums at risk. There is an overriding
minimum capital requirement of 100 million Malaysian Ringgits.

(iv) Group capital requirements
In addition to the requirements at individual company level, FSA requirements under the FCD apply additional prudential requirements for
the Group as a whole. Discussion of the Group’s estimated FCD position at 31 December 2006 is provided in the operating and financial
review section of the Group’s 2006 Annual Report.

(c) Movements in total available capital
Total available capital for the Group’s life assurance operations has changed during 2006 as follows:

Available capital at 31 December 2005

Changes in assumptions
Changes in management policy
Changes in regulatory requirements
New business and other factors

Available capital at 31 December 2006

WPSF
(note i)
£m

7,979
61
–
–
648

8,688

Other UK
subsidiaries
and funds
(note iv)
£m

SAIF
(note ii)
£m

–
–
–
–
–

–

759
(3)
–
80
67

903

Jackson
(note iii)
£m

2,257
–
–
–
(174)

2,083

Asian life
assurance
subsidiaries
£m

570
(2)
–
–
(2)

Group
total
£m

11,565
56
–
80
539

566

12,240

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Notes on the Group financial statements

Notes on the Group financial statements continued

D5: Capital position statement for life assurance businesses continued

Detail on the movement for 2005 is as follows:

Available capital at 31 December 2004
Changes:

WPSF (note i)
SAIF (note ii)
Jackson (note iii)
Other

Available capital at 31 December 2005

2005
£m

9,006

2,615
(677)
461
160

2,559

11,565

Notes
(i) WPSF
The £648 million increase in available capital in 2006 for new business and other factors incorporates the effects of the strong investment returns in 2006 and the improved
outlook for future investment returns.

The increase in available capital in 2005, shown in the format as previously published, arises as follows:

Investment return, net of tax and investment management expenses
Decrease in inadmissible assets
Decrease in cost of guarantees
Decrease in cost of bonus smoothing
Increase in the value of PAL and non-profit business
Other

2005
£m

1,329
309
547
195
212
23

2,615

(ii) SAIF
The decrease of £677 million in 2005 reflects the impact of FSA actuarial guidance note GN 45 as explained in note D2(f).

(iii) Jackson
The decrease of £174 million in 2006 reflects an underlying increase of £100 million (applying the 2006 year end exchange rate of 1.96) and £274 million of exchange translation loss.

The increase of £461 million in 2005 reflects an underlying increase of £252 million (applying the 2005 year end exchange rate of 1.72) and £209 million of exchange translation gain.

(iv) Other UK life assurance subsidiaries and funds
The increase in available capital in 2006 from changes in regulatory requirements of £80 million is primarily due to regulatory changes for UK regulated shareholder-backed 
non-participating business from the FSA’s policy statement PS06/14 confirmed in December 2006. The changes allow liabilities for this business to incorporate more economic
realism. Additional details are shown in note D2.

The effect from the changes in assumptions of valuation interest rates on insurance liabilities is broadly matched by the corresponding effect on assets leaving no significant
impact on the available capital.

(d) Transferability of available capital
For PAC and all other UK long-term insurers, long-term business assets and liabilities must, by law, be maintained in funds separate from
those for the assets and liabilities attributable to non-life insurance business or to shareholders. Only the ‘established surplus’ – the excess
of assets over liabilities in the long-term fund determined through a formal valuation – may be transferred so as to be available for other
purposes. Distributions from the with-profits sub-fund to shareholders reflect the shareholders’ one-ninth share of the cost of declared
policyholders’ bonuses.

Accordingly, the excess of assets over liabilities of the PAC long-term fund is retained within that company. The retention of the capital
enables it to support with-profits and other business of the fund by, for example, providing the benefits associated with smoothing and
guarantees. It also provides investment flexibility for the fund’s assets by meeting the regulatory capital requirements that demonstrate
solvency and by absorbing the costs of significant events or fundamental changes in its long-term business without affecting the bonus
and investment policies.

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For other UK long-term business subsidiaries, the amounts retained within the companies are at levels which provide an appropriate level
of capital strength in excess of the regulatory minimum.

For Jackson, capital retention is maintained at a level consistent with an appropriate rating by Standard & Poor’s. Currently Jackson is rated
AA. Jackson can pay dividends on its capital stock only out of earned surplus unless prior regulatory approval is obtained. Furthermore,
dividends which exceed the greater of 10 per cent of Jackson’s statutory surplus or statutory net gain from operations for the prior year
require prior regulatory approval.

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Group financial statements

Notes on the Group financial statements

D5: Capital position statement for life assurance businesses continued

For Asian subsidiaries, the amounts retained within the companies are at levels that provide an appropriate level of capital strength in
excess of the local regulatory minimum. For ring-fenced with-profits funds, the excess of assets over liabilities is retained with distribution
tied to the shareholders’ share of bonuses through declaration of actuarially determined surplus. The Singapore and Malaysian businesses
may, in general, remit dividends to the UK, provided the statutory insurance fund meets the capital adequacy standard required under
local statutory regulations.

Available capital of the non-insurance business units is transferable to the life assurance businesses after taking account of an appropriate
level of operating capital, based on local regulatory solvency targets, over and above basis liabilities. The economic capital model described
in section D1 (concentration of risks) takes into account restrictions on mobility of capital across the Group with capital transfers to and
from business units triggered at a solvency level consistent with these targets. The model takes into account restrictions on the availability
to the Group of the estate of the various with-profits funds throughout the Group.

(e) Sensitivity of liabilities and total capital to changed market conditions and capital management policies
Prudential manages its assets, liabilities and capital locally, in accordance with local regulatory requirements and reflecting the different
types of liabilities Prudential has in each business. As a result of the diversity of products offered by Prudential and the different regulatory
requirements in which it operates, Prudential employs differing methods of asset/liability and capital management, depending on the
business concerned.

Stochastic modelling of assets and liabilities is undertaken in the UK, Jackson and Asia to assess the economic capital requirements under
different confidence intervals and time horizons. In addition, reserve adequacy testing under a range of scenarios and dynamic solvency
testing is carried out, including under certain scenarios mandated by the UK, the US and Asian regulators.

A stochastic approach models the inter-relationship between asset and liability movements, taking into account asset correlation,
management actions and policyholder behaviour under a large number of alternative economic scenarios. These scenarios are projected
forward over a period of time, typically 25 years or longer, and the liabilities and solvency position of the fund are calculated in each
scenario in each future year. The fund’s policy on management actions, including bonus and investment policy, continue to be set in order
that they are consistent with the available capital and the targeted risk of default.

The sensitivity of liabilities and other components of total capital vary depending upon the type of business concerned and this conditions
the approach to asset/liability management.

For example, for businesses that are most sensitive to interest rate changes, such as immediate annuity business, Prudential uses cash flow
analysis to create a portfolio of debt securities whose value changes in line with the value of liabilities when interest rates change. This
type of analysis helps protect profits from changing interest rates. This type of analysis is used in the UK for annuity business and by
Jackson for its interest-sensitive and fixed indexed annuities and stable value products.

For businesses that are most sensitive to equity price changes, Prudential uses stochastic modelling and scenario testing to look at the
future returns on its investments under different scenarios which best reflect the large diversity in returns that equities can produce. 
This allows Prudential to devise an investment and with-profits policyholder bonus strategy that, on the model assumptions, allows it 
to optimise returns to its policyholders and shareholders over time while maintaining appropriate financial strength. Prudential uses this
methodology extensively in connection with its UK with-profits business.

(f) Intra-group arrangements in respect of SAIF
Should the assets of SAIF be inadequate to meet the guaranteed benefit obligations to the policyholders of SAIF, the PAC long-term fund
would be liable to cover any such deficiency.

Due to the quality and diversity of the assets in SAIF and the ability of SAIF to revise guaranteed benefits in the event of an asset shortfall,
the directors believe that the probability of either the PAC long-term fund or the Group’s shareholders’ funds, under their obligation to
maintain the capital position of long-term funds generally, having to contribute to SAIF is remote.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued
E: Banking operations

The Group undertakes banking operations almost wholly through its subsidiary, Egg Banking plc. Financial information in respect of Egg
Banking plc, together with amounts in respect of its former parent Egg plc and its associate IfOnline, have been included in this note. 
Note I6 shows details of the purchase of the minority interests in Egg plc in 2006. Note I8 includes details of the agreement in January
2007 to sell Egg Banking plc and its subsidiaries.

The Group has presented the income statement and balance sheet for banking operations in a format that demonstrates the characteristics
and principal operations specific to a bank. The format is different from that of the Group consolidated income statement and balance
sheet; however, total (loss) profit for the year and net assets remain the same. To understand how the amounts presented from banking
operations are consolidated in the Group financial statements, refer to the primary segmental information for the income statement in note
F1 and the primary segmental information for the balance sheet in note B5.

E1: Income statement for banking operations

The (loss) profit included in the Group consolidated income statement in respect of banking operations is as follows:

Interest income
Interest expense

Net interest income

Fee and commission income
Fee and commission expense
Other operating income

Operating income

General administrative expenses
Impairment losses on loans and cash advances to customers
Other operating expenses

Operating (loss) profit based on longer-term investment returns before restructuring costs
Restructuring costs (part of £50m for Group)
Short-term fluctuations in investment returns

(Loss) profit before tax
Tax attributable to shareholders’ profits

(Loss) profit from continuing operations after tax
Discontinued operations (net of tax)

(Loss) profit for the year

Note

E5

F6

2006
£m

783
(453)

330

153
(23)
8

468

(192)
(384)
(37)

(145)
(12)
7

(150)
45

(105)
–

(105)

2005
£m

893
(581)

312

223
(23)
16

528

(216)
(241)
(27)

44
–
–

44
1

45
3

48

Of the (loss) profit for the year in 2006 and 2005, a loss of £2 million and a profit of £9 million, respectively, are attributable to minority
interests in Egg.

Discontinued operations above relate to Egg France and Funds Direct and have been treated as discontinued operations in the Group’s
consolidated income statement. For further information on discontinued operations, see note F6.

176

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Group financial statements

Notes on the Group financial statements

E2: Balance sheet for banking operations

Assets, liabilities and shareholders’ funds included in the Group consolidated balance sheet in respect of banking operations are 
as follows:

2006
£m

Assets
Cash and balances with central banks
Loans and advances to banks
Securities purchased under agreement to resell
Loans and advances to customers
Investment securities
Derivative financial instruments
Other assets

Total assets

Liabilities
Deposits by banks
Customer accounts
Debt securities issued
Derivative financial instruments
Other liabilities
Subordinated liabilities

Total liabilities

Equity
Shareholders’ equity
Minority interests

Total equity

Total equity and liabilities

E3: Risk management overview

Egg offers banking and credit card products and intermediated services. Through its normal operations, Egg is exposed to a number 
of risks, the most significant of which are credit, operational, liquidity, market and currency risk. The overall responsibility for risk
management and the risk appetite of Egg is set by the Egg Board and responsibility for managing these risks resides with the Egg
Executive Committee. The exposure to specific risks is monitored by the Executive Committee through separate committees: the retail
credit committee is responsible for retail credit risk, the wholesale credit committee is responsible for wholesale credit risk, the operational
risk committee is responsible for operational risk and the asset and liability committee (ALCO) is responsible for liquidity, market and
currency risk.

Egg uses financial instruments including derivatives for the purpose of supporting the strategic and operational business activities and 
to reduce and eliminate the risk of loss arising from changes in interest rates and foreign exchange rates.

Surplus retail and wholesale liabilities are invested in debt securities, including certificates of deposits, government gilts and other high
investment grade assets.

Prudential plc Annual Report 2006

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2005
£m

7
718
200
7,430
2,117
50
230

6
903
–
6,193
1,976
78
342

9,498

10,752

2,220
5,554
599
154
228
451

2,452
5,830
1,404
77
160
451

9,206

10,374

292
–

292

303
75

378

9,498

10,752

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Notes on the Group financial statements

Notes on the Group financial statements continued

E4: Maturities of assets and liabilities and liquidity risk

Liquidity risk is defined for Egg as not having sufficient financial resources available to meet its obligations as they fall due or if such
resources can only be secured at excessive cost. Egg uses various methods including predictions of daily cash positions to monitor and
manage liquidity risk. Maturity mismatches between lending and funding are managed within internal risk policy limits. It ensures that it
holds sufficient assets, which are immediately realisable into cash without significant exposure to market risk or costs, to cover a realistic
estimate of retail funds that could be withdrawn. While a significant proportion of retail savings balances are on instant access terms, in
practice the majority of such funds represent a relatively stable and consistent funding base for Egg.

The matching and controlled mismatching of the maturities and interest rates of assets and liabilities is fundamental to the management of
a bank. It is unusual for banks ever to be completely matched since business transacted is often of uncertain terms and of different types.

The following table analyses the assets and liabilities of Egg into relevant maturity groupings based on the remaining period at the balance
sheet date to the contractual maturity date.

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Assets
Cash and balances with central banks
Loans and advances to banks
Loans and advances to customers
Investment securities
Derivative financial instruments
Other assets

Total assets

Liabilities
Deposits by banks
Customer accounts
Debt securities issued
Derivative financial instruments
Other liabilities
Subordinated liabilities

Total liabilities

Net liquidity gap

At 31 December 2005

Assets
Cash and balances with central banks
Loans and advances to banks
Securities purchased under agreement to resell
Loans and advances to customers
Investment securities
Derivative financial instruments
Other assets

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Deposits by banks
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Derivative financial instruments 
Other liabilities
Subordinated liabilities

Total liabilities

Net liquidity gap

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Prudential plc Annual Report 2006

Up to
1 month
£m

6
876
1
466
61
68

1,478

18
5,427
–
56
117
–

5,618

From
1 month
to 3 months
£m

From
3 months
to 1 year
£m

From
1 year
to 5 years
£m

–
–
2,725
696
–
159

3,580

–
3
–
–
68
–

71

–
–
42
176
17
41

276

516
68
553
–
43
–

1,180

–
2
1,338
266
–
74

1,680

1,686
56
46
98
–
–

1,886

5 years
and over
£m

–
25
2,087
372
–
–

2,484

–
–
–
–
–
451

451

(4,140)

3,509

(904)

(206)

2,033

Up to
1 month
£m

From
1 month
to 3 months
£m

From
3 months
to 1 year
£m

From
1 year
to 5 years
£m

7
636
200
–
157
–
3

1,003

157
5,667
–
77
8
–

5,909

–
50
–
3,343
439
–
4

3,836

–
13
3
–
34
–

50

–
–
–
40
633
50
91

814

–
110
798
–
118
–

1,026

–
5
–
1,421
352
–
125

1,903

2,295
40
603
–
–
–

2,938

5 years
and over
£m

–
27
–
2,626
536
–
7

3,196

–
–
–
–
–
451

451

Total
£m

6
903
6,193
1,976
78
342

9,498

2,220
5,554
599
154
228
451

9,206

292

Total
£m

7
718
200
7,430
2,117
50
230

10,752

2,452
5,830
1,404
77
160
451

10,374

(4,906)

3,786

(212)

(1,035)

2,745

378

Group financial statements

Notes on the Group financial statements

E5: Losses on loans and advances

The following table details the movements in the allowance for losses on loans and advances to customers held by Egg in 2006 and 
2005. The aggregate loss on loans at the end of the year and the charge during the year have been included in the consolidated 
financial statements.

2006
£m

Balance at the beginning of the year
Amounts written off
New and additional provisions
Transition adjustment to reflect adoption of IAS 39 at 1 January 2005

Balance at the end of the year

E6: Market risk

335
(201)
384
–

518

2005
£m

250
(161)
241
5

335

Interest rate risk
The primary market risk to which Egg is exposed is interest rate risk. Interest rate risk arises in Egg as a result of fixed rate, variable rate
and non-interest bearing assets and liabilities. Exposure to interest rate movements arises when there is a mismatch between interest rate
sensitive assets and liabilities.

The composition of interest rate risk is closely monitored and managed on a day-to-day basis by the treasury function where professional
expertise and systems exist to control it. This is primarily done via asset and liability models that look at the sensitivity of earnings to
movements in interest rates to measure overall exposure which may then be hedged in accordance with the policy limits set by the ALCO.

For the purpose of reducing interest rate risk, Egg uses a number of derivative instruments such as interest rate swaps and forward rate
agreements (see note G3).

Financial assets and liabilities not held at fair value through profit and loss and the weighted average effective interest rate for those
balances are provided below:

2006
£m

2005
£m

Assets
Debt securities available-for-sale*
Loans and receivables

Liabilities
Banking customer accounts
Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations

1,935
7,096

9,031

5,554
451
2,819

8,824

5.3%
9.0%

4.9%
6.2%
5.4%

2,046
8,148

10,194

5,830
451
3,856

10,137

4.6%
7.5%

4.3%
8.5%
4.5%

*Egg has also classified £41 million (2005: £71 million) of debt securities as fair value through profit and loss.

See note G2 for further information on interest rate risk.

Currency risk
The risks arising from assets and liabilities denominated in foreign currencies are managed by a separate treasury function within Egg and
within agreed limits set by the ALCO. During the year, cash flows generated by the foreign currency assets and liabilities are hedged by
using derivative contracts to manage exposure to exchange rate fluctuations.

At 31 December 2006, Egg held £357 million of assets and £1,751 million of liabilities with foreign currency exposure (2005: £539 million
and £2,640 million respectively).

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

E7: Credit risk

Egg takes on exposure to credit risk, which is the risk that a counterparty will be unable to pay amounts in full when due. To limit this risk,
Egg places limits on the amount of risk accepted in relation to a particular borrower, groups of borrowers, and to particular geographical
segments. The acceptable risk levels are monitored regularly and reviewed where appropriate.

The following table identifies the geographical concentrations of credit risk, stated in terms of total assets and off-balance sheet items,
held by Egg at 31 December 2006 and 2005:

2006
£m

2005
£m

UK
Rest of Europe
Other

Total*

18,132
244
243

18,840
399
380

18,619

19,619

*This includes £9,475 million (2005: £9,104 million) of off-balance sheet items, which mainly relate to unutilised credit limits on credit cards.

The following is a breakdown of the credit risk borne by Egg for financial assets and off-balance sheet items at 31 December 2006 and 2005:

Loans and advances to banks
Securities purchased under agreement to resell
Investment securities
Loans and advances to customers
Allowances for impairment losses on loans and advances to customers
Fair value of derivative assets
Off-balance sheet items (including unutilised credit limits on credit cards)

Total credit risk net of allowances and provisions

2006
£m

903
–
1,970
6,711
(518)
78
9,475

2005
£m

718
200
2,117
7,765
(335)
50
9,104

18,619

19,619

At 31 December 2006, Egg had certain credit-related commitments in the form of unused credit limits on credit cards of £9,458 million
(2005: £9,061 million) and pre-approved but unused borrowing limits on mortgages and personal loans of £8 million and £9 million
respectively (2005: £14 million and £29 million respectively) which are included in off-balance sheet items above. Egg is potentially
exposed to a loss totalling these amounts, but it is unlikely that such a loss would arise as these credit facilities were granted only on the
basis of the customers having achieved certain credit standards. Additionally, it is unlikely, should all these customers utilise their credit 
or borrowing limits, that all of them would default on their debt entirely.

Egg holds significant concentrations of credit risk with other financial institutions. At 31 December 2006, this was estimated at £8.7 billion
(2005: £10.9 billion) of which £3.9 billion (2005: £5.7 billion) related to derivative financial instruments and £1.8 billion (2005: £2.3 billion)
to credit default swaps. Egg also has significant credit exposure in asset-backed security products which totalled approximately £403 million
at 31 December 2006 (2005: £496 million). With regard to loans and advances to customers, Egg has significant concentrations of credit
risk in respect of its unsecured lending on credit cards, personal loans and mortgage lending secured on property in the UK.

Assets pledged as collateral and securitisation
Egg enters into securities lending arrangements, including repurchase agreements and over-the-counter derivative transactions as part of
normal operating activities. Assets are pledged as collateral to support these activities. Collateral in respect of repurchase agreements was
£nil and £5.2 million at 31 December 2006 and 2005, respectively. Collateral in respect of over-the-counter derivative transactions was
£29.3 million and £30.9 million at 31 December 2006 and 2005, respectively. See note G4 where amounts relating to Egg have been
included in the disclosure of these transactions on a Group basis.

For further information on Egg’s securitisation of credit card receivables, see note G4.

180

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

F: Income statement notes

F1: Segmental information

The Group’s primary and secondary segments are described in detail in note B5.

Primary segment information
The segment results for the years ended 31 December 2006 and 2005 are as follows:

Revenue
Long-term business
Banking
Broker-dealer and fund management
Unallocated corporate
Intra group revenue eliminated on consolidation

Total revenue, net of reinsurance per income statement

Charges (before income tax attributable to policyholders and unallocated 

surplus of long-term insurance funds)

Long-term business, including post-tax transfers to unallocated surplus of with-profits funds
Banking
Broker-dealer and fund management
Unallocated corporate
Intra group charges eliminated on consolidation

Total charges per income statement

Segment results – revenue less charges (continuing operations)
Long-term business
Banking
Broker-dealer and fund management
Unallocated corporate

Profit before tax*
Tax attributable to policyholders’ returns

Profit before tax attributable to shareholders
Tax attributable to shareholders’ profits

Profit from continuing operations after tax

Segment results – discontinued operations
Banking

Profit for the year

2006
£m

2005
£m

34,197
914
1,080
38
(284)

39,296
1,115
895
98
(279)

35,945

41,125

(32,162)
(1,064)
(797)
(135)
284

(36,997)
(1,071)
(741)
(450)
279

(33,874)

(38,980)

2,035
(150)
283
(97)

2,071
(849)

1,222
(347)

875

2,299
44
154
(352)

2,145
(1,147)

998
(241)

757

–

875

3

760

*Profit before tax represents income net of post-tax transfers to unallocated surplus of with-profits funds, before tax attributable to policyholders and unallocated surplus of 
with-profits funds, unit-linked policies and shareholders’ profits.

Within segment results above, the share of post-tax profit of associates that are equity accounted for of £1 million (2005: £nil) is allocated
to the banking segment.

In its capacity as fund manager to fellow Prudential plc subsidiaries, M&G earns fees for investment management and related services.
These services are charged at appropriate arm’s length prices, typically priced as a percentage of funds under management.

Total charges include £12,130 million (2005: £12,745 million) of non-cash expenses other than depreciation and amortisation mainly
relating to changes in technical reserves and pension actuarial and other gains and losses. The majority of this amount is borne by the
long-term business segment.

Prudential plc Annual Report 2006

181

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

F1: Segmental information continued

Secondary segment information
Although the Company is UK registered, the Group manages its business on a global basis. The operations are based in three main
geographical areas: UK, US and Asia.

Revenue

UK
US
Asia
Intra group revenue

Total revenue per income statement

F2: Revenue

Long-term business premiums 
Insurance contract premiums
Investment contracts with discretionary participation feature premiums
Inwards reinsurance premiums
Less: reinsurance premiums ceded

Earned premiums, net of reinsurance

Realised and unrealised gains and losses on securities at fair value through profit and loss
Realised losses on available-for-sale securities, previously recognised directly in equity
Interest (note i)
Dividends
Other investment income

Investment income

Fee income from investment contract business, fund management, banking and broker-dealer services
Income from consolidated venture investments of the PAC with-profits funds

Other income

Total revenue

Note
(i) Interest income is calculated on the effective interest rate method for all financial assets that are not at fair value through profit and loss.

F3: Acquisition costs and other operating expenditure

Acquisition costs (note i)
Staff and pension costs (see note I1)
Administrative and operating costs (note ii)

Total acquisition costs and other operating expenditure

2006
£m

2005
£m

22,126
8,562
5,541
(284)

30,688
6,912
3,804
(279)

35,945

41,125

2006
£m

2005
£m

13,805
1,249
1,103
(171)

13,583
1,366
276
(197)

15,986

15,028

6,887
(7)
6,609
3,666
749

14,640
(22)
5,896
2,731
768

17,904

24,013

1,024
1,031

2,055

926
1,158

2,084

35,945

41,125

2006
£m

1,238
723
3,282

5,243

2005
£m

1,413
991
3,148

5,552

Notes
(i) Acquisition costs in 2006 comprise amounts related to insurance contracts of £1,165 million (2005: £1,307 million), and investment contracts and investment management
contracts of £73 million (2005: £106 million). These costs include amortisation of £299 million (2005: £392 million) and £6 million (2005: £9 million) respectively.

(ii) Administrative and operating costs include total depreciation and amortisation expense amounting to £516 million (2005: £541 million). Of this amount, £305 million 
(2005: £401 million) relates to amortisation of deferred acquisition costs of insurance contracts and investment management contracts, which is primarily borne by the long-term
business segment. Of the remainder of the depreciation and amortisation charge of £211 million (2005: £140 million), £156 million (2005: £101 million) relates to long-term
business, £44 million (2005: £28 million) to banking, £8 million (2005: £8 million) to fund management and £3 million (2005: £3 million) to central companies.

182

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

F4: Finance costs: interest on core structural borrowings of shareholder-financed operations

Finance costs consist of £177 million (2005: £175 million) interest on core debt of the parent company and related finance subsidiaries and
Jackson surplus notes and of £33 million (2005: £33 million) on Egg subordinated debt.

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F5: Tax

(a) Total tax expense by nature of expense
An analysis of the total tax expense of continuing operations recognised in the income statement by nature of expense (benefit) is as
follows:

2006
£m

A

2005
£m

B

Current tax expense:
Corporation tax
Adjustments in respect of prior years
Benefit from a previously unrecognised tax loss, tax credit or temporary difference from a prior period

Total current tax

Deferred tax arising from:

Origination and reversal of temporary differences
Benefit from a previously unrecognised tax loss, tax credit or temporary difference from a prior period
Write-down or reversal of a previous write-down of a deferred tax asset

Total deferred tax

Total tax expense

The total tax expense arises as follows:

Current tax expense:

UK
Foreign

Deferred tax expense:

UK
Foreign

Total

The total deferred tax expense arises as follows:

Unrealised gains and losses on investments
Short-term timing differences
Capital allowances
Balances relating to investment and insurance contracts
Unused tax losses

Deferred tax expense

645
(38)
–

607

556
33
–

589

722
(209)
(2)

511

870
5
2

877

1,196

1,388

2006
£m

334
273

607

319
270

589

2005
£m

339
172

511

780
97

877

1,196

1,388

2006
£m

236
156
4
198
(5)

589

2005
£m

599
263
13
3
(1)

877

In 2006, a deferred tax credit of £41 million (2005: £93 million) has been taken directly to reserves. When this amount is taken with the
deferred tax expense shown above, the result is an increase of £548 million in the Group’s net deferred tax liability (2005: £784 million).

In 2006, there is no tax relating to discontinued operations (2005: £nil) (see note F6).

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Prudential plc Annual Report 2006

183

Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

F5: Tax continued

(b) Reconciliation of effective tax rate
The total tax expense is attributable to shareholders and policyholders as summarised in the income statement.

(i) Summary of pre-tax profit and tax charge
The income statement includes the following items:

Profit before tax
Tax attributable to policyholders’ returns

Profit before tax attributable to shareholders
Tax attributable to shareholders’ profits:

Tax expense
Less: tax attributable to policyholders’ returns

Tax attributable to shareholders’ profits

Profit from continuing operations after tax

2006
£m

2,071
(849)

1,222

2005
£m

2,145
(1,147)

998

(1,196)
849

(1,388)
1,147

(347)

875

(241)

757

(ii) Overview
For the purposes of explaining the relationship between tax expense and accounting profit, it is appropriate to consider the sources of
profit and tax by reference to those that are attributable to shareholders and policyholders, as follows:

Profit before tax
Taxation charge:

Expected tax rate

Expected tax charge
Variance from expected tax charge (note v(ii))

Actual tax charge

Average effective tax rate

2006

2005

Attributable to Attributable to
policyholders*
£m

shareholders
£m

Total
£m

Attributable to
shareholders
£m

Attributable to
policyholders*
£m

Total
£m

1,222

849

2,071

998

1,147

2,145

31%

(374)
27

(347)
28%

100%

(849)
–

(849)
100%

59%

(1,223)
27

(1,196)
58%

35%

(353)
112

(241)
24%

100%

(1,147)
–

(1,147)
100%

70%

(1,500)
112

(1,388)
65%

*For the column entitled ‘Attributable to policyholders’, the profit before tax represents income, net of post-tax transfers to unallocated surplus of with-profits funds, before tax
attributable to policyholders and unallocated surplus of with-profits funds and unit-linked policies. 

Due to the requirements of the financial reporting standards IAS 1 and IAS 12, the profit before tax and tax charge reflect the aggregate 
of amounts that are attributable to shareholders and policyholders.

Profit before tax comprises profit attributable to shareholders and pre-tax profit attributable to policyholders of linked and with-profits
funds and unallocated surplus of with-profits funds.

The total tax charge for linked and with-profits business includes tax expense on unit-linked and with-profits funds attributable to
policyholders, the unallocated surplus of with-profits funds and the shareholders’ profits. This feature arises from the basis of taxation
applied to life and pension business, principally in the UK, but with similar bases applying in certain Asian operations, and is explained 
in note (iii) below. 

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Furthermore, the basis of preparation of Prudential’s financial statements incorporates the additional feature that, as permitted under 
IFRS 4, the residual equity of the Group’s with-profits funds, i.e. unallocated surplus, is recorded as a liability with transfers to and from
that liability reflected in pre-tax profits. This gives rise to anomalous effective tax rates for profits attributable to policyholders (as described
in note (iv) below).

In meeting the reconciliation requirements set out in paragraph 81(c) of IAS 12, the presentation shown in this disclosure note seeks to
ensure that the explanation of the relationship between tax expense and accounting profit draw properly the distinction between the
elements of the profit and tax charge that are attributable to policyholders and shareholders as explained below in notes (iv) and (v),
respectively. The shareholder elements are the components of the profit and tax charge that are of most direct relevance to investors, 
and it is this aspect that the IAS 12 requirement is seeking to explain for companies that do not need to account for both with-profits and
unit-linked funds, where tax is borne by the Company on the policyholders’ behalf and which is not contemplated by IFRS requirements.

184

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

F5: Tax continued

(iii) Basis of taxation for UK life and pension business
Different rules apply under UK tax law for taxing pension business and life insurance business and there are detailed rules for
apportioning the investment return and profits of the fund between the types of business. 

The investment return referrable to pension business, and some other less significant classes of business, is exempt from taxation, but tax
is charged on the profit that shareholders derive from writing such business at the corporate rate of tax. The rules for taxing life insurance
business are more complex. Initially, the UK regime seeks to tax the regulatory basis investment return less management expenses (I-E) on
this business as it arises. However, in determining the actual tax charge, a calculation of the shareholder profits for taxation purposes from
writing life insurance business also has to be made and compared with the I-E profit. 

If the shareholder profit is higher than the I-E amount, then relief for expenses in the I-E calculation has to be restricted until the I-E profit
equals the shareholder profit. If on the other hand, the I-E profit is the greater, then an amount equal to the shareholder profit is taxed at
the corporate rate of tax, with the remainder of the I-E profit being taxed at the lower policyholder rate of tax. 

The purpose of this approach is to ensure that the Company is always as a minimum taxed on the profit, as defined for taxation purposes
by reference to the Company’s regulatory returns (rather than IFRS basis results), that it has earned. The shareholders’ portion of the 
long-term business is taxed at the shareholders’ rate, with the remaining portion taxed at rates applicable to the policyholders. 

It is to be noted that the calculations described are determined using data from the regulatory basis returns rather than the IFRS basis
results. The differences between the regulatory and accounting bases are significant and complex. 

(iv) Profits attributable to policyholders and related tax
As noted above, it is necessary under IFRS requirements to include the total tax charge of the Company (both policyholder and
shareholder elements) in the tax charge disclosed in the income statement.

For with-profits business, total pre-tax profits reflect the aggregate of profits attributable to policyholders and shareholders. However,
amounts attributable to the equity of with-profits funds are carried in the liability for unallocated surplus. Also, as described in note (iii),
UK with-profits business is taxed on a basis that affects policyholders’ unallocated surplus of with-profits funds and shareholders. For the
PAC with-profits sub-fund, transfers to and from unallocated surplus are recorded in the income statement, so that after charging the total
tax borne by the fund, the net balance reflects the statutory transfer from the fund for the year. The statutory transfer represents 10 per cent
of the actuarially determined surplus for the year that is attributable to shareholders. 

For SAIF similar transfers are made. However, in the case of SAIF, a net nil balance is derived, reflecting the lack of shareholder interest 
in the financial performance of the fund (other than through investment management arrangements).

The accounting anomaly that arises under IFRS is that due to the fact that the net of tax profit attributable to with-profits policyholders 
is zero, the Company’s presentation of pre-tax profit attributable to policyholders reflects an amount that is the mirror image of the tax
charge attributable to policyholders. 

For unit-linked business, pre-tax profits also reflect the aggregate of profits attributable to policyholders and shareholders. The pre-tax
profits attributable to policyholders represent fees earned that are used to pay tax borne by the Company on policyholders’ behalf. 
The net of tax profit attributable to policyholders for unit-linked business is thus zero.

The combined effect of these features is such that providing a reconciliation of the tax charge attributable to policyholders to an expected
charge based on the standard corporate rate of tax on IFRS basis profits attributable to policyholders is not relevant. 

In summary, for accounting purposes, in all cases and for all reporting periods, the apparent effective rate for profit attributable to
policyholders and unallocated surplus is 100 per cent. However, it is to be noted that the 100 per cent rate does not reflect a rate paid 
on the profits attributable to policyholders. It instead reflects the basis of accounting for unallocated surplus coupled with the distinction
made for performance reporting between sources of profit attributable to shareholders, policyholders and unallocated surplus and IFRS
requirements in respect of reporting of all pre-tax profits and all tax charges irrespective of policyholder or shareholder economic interest.

Prudential plc Annual Report 2006

185

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UK
insurance
operations
£m

469
(43)

0

426

30%
30%

30%

30%

Jackson
£m

398
53

0

451

35%
35%

35%

35%

(141)
13

(139)
(19)

0

0

(128)

(158)

23
(4)

0

19

5
3

0

8

(118)
9

(134)
(16)

0

0

(109)

(150)

Asian
long-term
business
operations
£m

Other
operations
£m

175
134

0

309

25%
25%

25%

25%

(44)
(33)

0

(77)

(10)
5

0

(5)

(54)
(28)

0

(82)

Total
£m

893
162

167

1,222

31%
28%

30%

31%

(279)
(45)

(50)

(374)

22
5

0

27

(257)
(40)

(50)

(347)

29%
28%

(149)
18

167

36

30%
30%

30%

30%

45
(6)

(50)

(11)

4
1

0

5

49
(5)

(50)

(6)

33%
17%

25%
26%

34%
33%

31%
27%

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

F5: Tax continued

(v) Reconciliation of tax charge on profits attributable to shareholders

2006

Profit before tax attributable to shareholders:

Operating profit based on longer-term investment returns (note iii)
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Expected tax rate (note i):

Operating profit based on longer-term investment returns (note iii)
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Expected tax charge based on expected tax rates:

Operating profit based on longer-term investment returns (note iii)
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Variance from expected tax charge (note ii):

Operating profit based on longer-term investment returns (note iii)
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Actual tax charge:

Operating profit based on longer-term investment returns (note iii)
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Actual tax rate: operating profit

: total

186

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Group financial statements

Notes on the Group financial statements

F5: Tax continued

2005

Profit before tax attributable to shareholders:

Operating profit based on longer-term investment returns (note iii)
Goodwill impairment charge
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Expected tax rate (note i):

Operating profit based on longer-term investment returns (note iii)
Goodwill impairment charge
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Expected tax charge based on expected tax rates:

Operating profit based on longer-term investment returns (note iii)
Goodwill impairment charge
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Variance from expected tax charge (note ii):

Operating profit based on longer-term investment returns (note iii)
Goodwill impairment charge
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Actual tax charge:

Operating profit based on longer-term investment returns (note iii)
Goodwill impairment charge
Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and losses 

on defined benefit pension schemes

Total

Actual tax rate: operating profit

: total

UK
insurance
operations
£m

400
–
36

(20)

416

30%
–
30%

30%

30%

Jackson
£m

348
–
178

0

526

35%
–
35%

35%

35%

(120)
–
(11)

(122)
–
(62)

6

0

(125)

(184)

3
–
(5)

(1)

(3)

(1)
–
9

0

8

(117)
–
(16)

(123)
–
(53)

5

0

(128)

(176)

Asian
long-term
business
operations
£m

Other
operations
£m

175
–
32

3

210

26%
–
26%

0%

26%

(46)
–
(8)

0

(54)

(17)
–
9

0

(8)

(63)
–
1

0

(62)

34
(120)
(35)

(33)

(154)

30%
0%
30%

30%

6%

(10)
0
10

10

10

127
0
(12)

0

115

117
0
(2)

10

125

29%
31%

35%
33%

36%
30%

(344)%
(81)%

Total
£m

957
(120)
211

(50)

998

31%
0%
34%

32%

35%

(298)
0
(71)

16

(353)

112
0
1

(1)

112

(186)
0
(70)

15

(241)

19%
24%

Notes
(i) Expected tax rates for profit attributable to shareholders
Expected tax rates shown in the table above reflect the corporate tax rates generally applied to taxable profits of the relevant country jurisdictions. For Asian operations the
expected tax rates reflect the corporate tax rate weighted by reference to the source of profits of the operations contributing to the aggregate business result. In 2005, the
expected tax rate on total profits of 35 per cent was due to the inclusion of a goodwill impairment charge of £120 million which is not allowable for tax. In 2006, no goodwill
impairment charge has been booked, and the expected tax rate on total profits of 31 per cent is lower in part due to this, and additionally due to the Asian long-term business
(which is subject to lower tax rates than the UK and US) being a greater proportion of Group results.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

F5: Tax continued

Notes continued
(ii) Variances from expected tax charge for results attributable to shareholders
For 2006, the principal variances arise from differences between the standard corporation tax rate and actual rates due to a number of factors, including:

(a) The tax credit arising from relief for excess expenses in respect of the shareholder-backed protection business.

(b) Prior year adjustments arising from routine revisions of tax returns.

For 2005, the principal variances arise from differences between the standard corporation tax rate and actual rates for ‘other’ operations. This is due to a number of factors including:

(a) The settlement of outstanding issues with HM Revenue and Customs (HMRC) at amounts below those previously provided. The settlements related to a range of issues
affecting both shareholder and policyholder taxes. Many of the issues had been in dispute for several years. The principal issues resolved were as follows:

Firstly, HMRC had disputed the deductibility of commissions paid on credit life (protection) insurance. Prudential’s treatment of the commissions was consistent with industry
practice. At the start of 2005 it looked likely that the dispute would only be settled through litigation. However, it proved possible to negotiate a settlement acceptable to 
both parties.

Secondly, in 2000 Prudential transferred the insurance business previously carried on by two M&G subsidiaries into another subsidiary, Scottish Amicable Life (SAL). In 2002,
Prudential transferred the entire business of SAL (including the old M&G business) into Prudential Assurance Company Limited. Both of these transactions were conducted
under a statutory framework, which included obtaining High Court approval. The transactions were complex, leading to a difference in views between HMRC and Prudential 
as to the correct tax treatment of the transactions. These differences were resolved through a negotiated settlement.

(b) The tax credit arising from relief for excess expenses in respect of the shareholder-backed protection business.

(c) Prior year adjustments arising from routine revisions of tax returns.

(d) The benefit from Egg’s previously unused French losses.

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(iii) For 2006, operating profit based on longer-term investment returns is net of attributable restructuring costs and development expenses. In 2005, operating profit based 
on longer-term investment returns is net of development expenses.

F6: Discontinued operations

Profit generated by discontinued operations
Revenue
Expenses

Pre-tax profit on results of discontinued operations
Taxation

Post-tax profit on results of discontinued operations

Post-tax profit from discontinued operations

2006
£m

2005
£m

–
–

–
–

–

–

1
2

3
0

3

3

In the year ended 31 December 2005, discontinued operations comprised of Egg France and Funds Direct, both of which are included
within banking operations in the segment analysis. The £3 million post-tax profit reported is comprised of £4 million from the release of
surplus provision on the completion of the exit process from France, by Egg, partially offset by £1 million losses incurred by Funds Direct
which was sold by Egg in October 2005.

For the purposes of the 2006 financial statements, Egg is reported as part of continuing operations. Note I8 provides details of the
agreement to sell Egg after the balance sheet date.

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Group financial statements

Notes on the Group financial statements

G: Financial assets and liabilities

G1: Financial instruments – designation and fair values

The Group designates all financial assets as either fair value through profit and loss, available-for-sale, or as loans and receivables.
Financial liabilities are designated as either fair value through profit and loss or amortised cost, or for investment contracts with
discretionary participation features accounted for under IFRS 4 as described in note A4.

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Financial assets
Deposits
Equity securities and portfolio holdings in unit trusts
Debt securities (note i)
Loans and receivables
Other investments (note ii)
Accrued investment income
Other debtors

2006

Financial liabilities
Banking customer accounts
Core structural borrowings of shareholder-financed operations 

(note iii and note H13)

Operational borrowings attributable to shareholder-financed operations 

(note H13)

Borrowings attributable to with-profits funds (note H13)
Obligations under funding, securities lending and sale and 

repurchase agreements

Net asset value attributable to unit holders of consolidated 

unit trust and similar funds

Investment contracts with discretionary participation features (note iii)
Investment contracts without discretionary participation features
Accruals and deferred income
Other creditors
Other liabilities (including derivatives)

2005

Financial assets
Deposits
Equity securities and portfolio holdings in unit trusts
Debt securities (note i)
Loans and receivables
Other investments (note ii)
Accrued investment income
Other debtors

Fair value
through profit
and loss
£m

Available-
for-sale
£m

Loans and
receivables
£m

–
78,892
59,812
–
5,401
–
–

–
–
21,907
–
–
–
–

7,759
–
–
11,573
–
1,900
1,052

Total
carrying
value
£m

7,759
78,892
81,719
11,573
5,401
1,900
1,052

Fair value
£m

7,759
78,892
81,719
12,093
5,401
1,900
1,052

144,105

21,907

22,284 188,296

Fair value
through profit
and loss
£m

Amortised
cost
£m

Total
carrying
value
£m

IFRS 4
£m

Fair value
£m

–

–

–
553

5,554

3,063

5,609
1,223

–

4,232

–

–

–
–

–

5,554

5,554

3,063

3,297

5,609
1,776

5,609
1,798

4,232

4,229

2,476
–
11,480
–
–
663

–
–
1,562
517
1,398
989

–
28,733
–
–
–
–

2,476
28,733
13,042
517
1,398
1,652

2,476
–
13,035
517
1,398
1,652

15,172

24,147

28,733

68,052

Fair value
through profit
and loss
£m

Available-
for-sale
£m

Loans and
receivables
£m

–
71,985
56,814
–
3,879
–
–

–
–
25,657
–
–
–
–

7,627
–
–
13,245
–
1,791
1,305

Total
carrying
value
£m

7,627
71,985
82,471
13,245
3,879
1,791
1,305

Fair value
£m

7,627
71,985
82,471
14,268
3,879
1,791
1,305

132,678

25,657

23,968

182,303

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

G1: Financial instruments – designation and fair values continued

2005

Financial liabilities
Banking customer accounts
Core structural borrowings of shareholder-financed operations 

(note iii and note H13)

Operational borrowings attributable to shareholder-financed operations 

(note H13)

Borrowings attributable to with-profits funds (note H13)
Obligations under funding, securities lending and sale and repurchase 

agreements

Net asset value attributable to unit holders of consolidated unit trust 

and similar funds

Investment contracts with discretionary participation features (note iii)
Investment contracts without discretionary participation features
Accruals and deferred income
Other creditors
Other liabilities (including derivatives)

Fair value
through profit
and loss
£m

Amortised
cost
£m

Total
carrying
value
£m

IFRS 4
£m

Fair value
£m

–

–

–
559

5,830

3,190

6,432
1,339

–

4,529

–

–

–
–

–

5,830

5,830

3,190

3,550

6,432
1,898

6,432
1,929

4,529

4,524

965
–
10,524
–
–
851

–
–
1,502
506
1,478
919

–
26,523
–
–
–
–

965
26,523
12,026
506
1,478
1,770

965
–
12,035
506
1,478
1,770

12,899

25,725

26,523

65,147

Notes
(i) As at 31 December 2006, £624 million (2005: £450 million) of convertible bonds were included in debt securities and £279 million (2005: £311 million) were included 
in borrowings.

(ii) See note G3 for details of the derivative assets included. The balance also contains the PAC with-profits fund’s participation in various investment funds and limited liability
property partnerships.

(iii) It is impractical to determine the fair value of investment contracts with discretionary participation features due to the lack of a reliable basis to measure such features.

Determination of fair value
The fair values of the Group’s quoted investments are based on current bid prices. If the market for a financial investment of the Group 
is not active, the Group establishes fair value by using quotations from independent third parties, such as brokers, or by using valuation
techniques. The fair value of investments valued using a valuation technique at 31 December 2006 was £4,548 million (31 December
2005: £4,947 million). The valuation techniques include the use of recent arm’s length transactions, reference to other instruments that
are substantially the same, discounted cash flow analysis, option adjusted spread models and enterprise valuation and may include a
number of assumptions relating to variables such as credit risk and interest rates. Changes in assumptions relating to these variables could
positively or negatively impact the reported fair value of these instruments.

The fair value estimates are made at a specific point in time, based upon available market information and judgements about the financial
instruments, including estimates of the timing and amount of expected future cash flows and the credit standing of counterparties. Such
estimates do not reflect any premium or discount that could result from offering for sale at one time the Group’s entire holdings of a
particular financial instrument, nor do they consider the tax impact of the realisation of unrealised gains or losses. In some cases the fair
value estimates cannot be substantiated by comparison to independent markets, nor can the disclosed value be realised in immediate
settlement of the financial instrument.

The loans and receivables have been shown net of provisions for impairment. The fair value of loans has been estimated from discounted
cash flows expected to be received. The rate of discount used was the market rate of interest.

The estimated fair value of derivative financial instruments reflects the estimated amount the Group would receive or pay in an arm’s
length transaction. This amount is determined using quotations from independent third parties or valued internally using standard market
practices. In accordance with the Group’s risk management framework, all internally generated valuations are subject to independent
assessment against external counterparties’ valuations.

The fair value of borrowings is based on quoted market prices, where available.

Refer to section A4 for the determination of fair value for investment contracts without fixed and guaranteed terms (notably UK unit-
linked policies). For investment contracts in the US with fixed and guaranteed terms the fair value is determined based on the present
value of future cash flows discounted at current interest rates.

The fair value of other financial liabilities is determined using discounted cash flows of the amounts expected to be paid.

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Group financial statements

Notes on the Group financial statements

G1: Financial instruments – designation and fair values continued

Use of valuation techniques
Valuation techniques – UK
Of the financial investments that are not quoted on active markets, assets with a fair value at 31 December 2006 of £3,959 million (2005:
£3,729 million) were held by UK operations. £3,563 million (2005: £3,466 million) of this amount related to assets held by with-profits
operations and £396 million (2005: £263 million) related to assets held by the shareholder-backed UK annuity subsidiary Prudential
Retirement Income Limited (PRIL). The majority of these assets are private debt securities such as private placements, project finance,
asset securitisations and local authority securities. The securities are mainly long-dated and not regularly traded and are valued internally
using market standard practices. These practices mainly use matrix pricing, which is based on assessing credit quality of the underlying
borrower to derive a suitable discount rate relative to government securities.

In accordance with the Group’s Risk Management Framework, all internally generated calculations are subject to independent assessment
by the Group’s Fair Value Committees which comprise members who are independent of the fund managers involved in the day-to-day
trading in these assets.

The total amount of the change in fair value estimation using valuation techniques, including valuation techniques based on assumptions
not wholly supported by observable market prices or rates, recognised in the profit and loss account in 2006 was a loss of £63 million
(2005: a gain of £82 million) for the with-profits fund investments. Changes in values of assets of the with-profits funds are reflected in
policyholder liabilities and unallocated surplus. Due to the liability accounting treatment of unallocated surplus, changes in values of
securities held by with-profits funds have no direct effect on the profit or loss or shareholders’ equity.

The total amount of the change in fair value estimation using valuation techniques, including those based on assumptions not wholly
supported by observable market prices or rates, recognised in the profit and loss account in 2006 and which was attributable to
shareholders, was a loss of £12 million (2005: a gain of £11 million) for the PRIL investments.

Valuation techniques – US
The other financial investments which are not quoted on active markets were assets held by Jackson that had a fair value of £589 million
(2005: £1,218 million).

The US operations of Prudential had two groups of assets which were valued using valuation techniques – derivatives that are accounted
for under IAS 39 on a fair value through profit and loss basis and securities held by the Piedmont trust entity, an 80 per cent Jackson held
static trust formed as a result of a securitisation of asset-backed securities in 2003 that are accounted for on an available-for-sale basis. 
As at 31 December 2006, the fair value of the derivative and Piedmont assets valued using valuation techniques was £184 million and
£405 million, respectively (2005: £518 million and £700 million respectively).

The majority of the factors entering into the valuation of the derivatives are readily observable in the market and, therefore, are not subject
to interpretation in the model. The most significant non-observable factor is the level of implied volatility assumed in the valuation.

Significant estimates and judgements are also employed in valuing certain asset-backed and mortgage-backed securities held by the
Piedmont trust entity. These valuations may impact reported shareholder profit and loss amounts through the determination of impairment
and recovery amounts. While management believes that the estimates and assumptions employed in developing the fair value estimates
are reasonable and present management’s best estimate of such values, a reasonable range of values exists with respect to most
assumptions utilised in determining these values. As a result of the potentially significant variability in the estimates of the assumptions
used in these models, the range of reasonable estimates of the fair value of these securities is significant.

Management has obtained broker bids on these securities that represent the value at which the Group could sell the investments, if
forced. These bids are not based on full knowledge and hence analysis of the investments, but represent the best estimate of the worst
case decline in market value of these securities. The broker bids for these securities at 31 December 2006 totalled £372 million, a
difference of £33 million (2005: £514 million, a difference of £186 million).

Interest income and expense
The interest income on financial assets not at fair value through profit and loss for the year ended 31 December 2006 was £2,775 million
(2005: £2,662 million).

The interest expense on financial liabilities not at fair value through profit and loss for the year ended 31 December 2006 was £890 million
(2005: £893 million).

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Notes on the Group financial statements

Notes on the Group financial statements continued

G2: Market risk

Interest rate risk
The following table shows an analysis of the classes of financial assets and liabilities with direct exposure to interest rate risk. Each
applicable class of the Group’s financial assets or liabilities is analysed between those exposed to fair value interest rate risk, cash flow
interest rate risk and those with no direct interest rate risk exposure:

Fair value
interest
rate risk
£m

Cash flow
interest
rate risk
£m

Not directly
exposed to
interest
rate risk
£m

Total
£m

4,872
55,504
4,521
292

2,887
26,215
7,052
2,601

–
–
–
2,508

7,759
81,719
11,573
5,401

65,189

38,755

2,508 106,452

–
3,063
2,282
1,486
851
1,562
393

5,554
–
3,320
219
3,381
–
379

–
–
7
71
–
11,480
880

5,554
3,063
5,609
1,776
4,232
13,042
1,652

9,637

12,853

12,438

34,928

Fair value
interest
rate risk
£m

Cash flow
interest
rate risk
£m

Not directly
exposed to
interest
rate risk
£m

4,531
74,806
4,269
345

3,096
7,665
8,976
1,553

–
–
–
1,981

Total
£m

7,627
82,471
13,245
3,879

83,951

21,290

1,981

107,222

–
3,190
1,638
916
703
723
276

7,446

5,830
–
4,780
883
3,826
779
380

–
–
14
99
–
10,524
1,114

5,830
3,190
6,432
1,898
4,529
12,026
1,770

16,478

11,751

35,675

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2006

Financial assets
Deposits
Debt securities
Loans and receivables
Other investments (including derivatives)

Financial liabilities
Banking customer accounts
Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to with-profits funds
Obligations under funding, securities lending and sale and repurchase agreements
Investment contracts without discretionary participation features
Other liabilities (including derivatives)

2005

Financial assets
Deposits
Debt securities
Loans and receivables
Other investments (including derivatives)

Financial liabilities
Banking customer accounts
Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to with-profits funds
Obligations under funding, securities lending and sale and repurchase agreements
Investment contracts without discretionary participation features
Other liabilities (including derivatives)

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Group financial statements

Notes on the Group financial statements

G2: Market risk continued

The following table sets out the Group’s commitments to lend funds at a fixed rate:

Term to maturity:
Less than 1 year
1 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
Over 20 years

2006

2005

Weighted
average
interest
rate
%

Amount
£m

–
8.9
6.9
6.7
–
6.5

–
2
55
19
–
7

83

Weighted
average
interest
rate
%

11.9
5.4
7.4
7.4
5.3
5.6

Amount
£m

16
58
52
27
9
5

167

Of the above commitments £39 million (2005: £104 million) relates to US operations, £9 million (2005: £32 million) relates to the banking
operations, £16 million (2005: £31 million) relates to Asian operations and £19 million (2005: £nil) relates to the UK operations.

The table below details the effective interest rates for applicable classes of financial assets and liabilities not held at fair value through
profit and loss, notably financial assets designated as available-for-sale, loans and receivables and liabilities held at amortised cost:

Assets
Deposits
Debt securities
Loans and receivables:
Mortgage loans
Policy loans
Other loans

Liabilities
Banking customer accounts (note E2)
Core structural borrowings of shareholder-financed 

operations (note H13)

Operational borrowings attributable to shareholder-financed 

operations (note H13)

Borrowings attributable to with-profits funds
Obligations under funding, stocklending and sale and 

repurchase agreements

Investment contracts without discretionary participation features
Other liabilities (including derivatives)

2006

2005

Balance of 
financial
instruments not at
fair value through
profit and loss
£m

Range of
effective
interest rates
applicable as at
31 Dec 2006
%

Balance of 
financial
instruments not at
fair value through
profit and loss
£m

7,759
21,907

2.4 – 5.4
5.2 – 17.8

4,421
819
6,333

41,239

3.7 – 10.7
3.0 – 8.8
6.7 – 11.0

7,627
25,657

4,928
865
7,452

46,529

Range of
effective
interest rates
applicable as at
31 Dec 2005
%

1.6 – 5.4
4.0 – 8.0

2.3 – 7.6
3.0 – 9.0
4.5 – 10.5

5,554

0.9 – 5.5

5,830

1.6 – 5.0

3,063

5.5 – 9.4

3,191

5.5 – 9.4

5,609
1,223

4,232
1,562
989

22,232

5.9 – 8.2
3.0 – 7.6

2.6 – 6.2
2.0 – 8.2
0.0 – 0.0

6,432
1,339

4,529
1,502
918

23,741

2.2 – 6.5
6.0 – 10.0

2.4 – 8.0
2.0 – 8.2
0.0 – 0.0

For further information on effective interest rates specific to the banking operations, please refer to note E6.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

G2: Market risk continued

In relation to interest rate exposure, the following table sets out the earlier of contractual maturities and repricing dates for applicable
classes of financial instruments, excluding investment contracts without discretionary participation features:

2006

Financial assets
Deposits
Debt securities
Loans and receivables
Other investments (including derivatives)

1 year
or less
£m

After
1 year to
5 years
£m

After
5 years to
10 years
£m

After
10 years to
15 years
£m

After
15 years to
20 years
£m

Over
20 years
£m

No stated
maturity
£m

Total
carrying
value
£m

7,656
3,395
2,905
2,615

33
14,712
2,803
209

19
19,227
3,168
129

–
10,121
743
106

–
8,395
716
5

51
25,333
350
237

–
536
888
2,100

7,759
81,719
11,573
5,401

16,571

17,757

22,543

10,970

9,116

25,971

3,524 106,452

Financial liabilities
Banking customer accounts (note E2)
Core structural borrowings of 

5,498

56

shareholder-financed operations (note H13)

150

248

Operational borrowings attributable to 

shareholder-financed operations (note H13)

3,135

1,793

Borrowings attributable to with-profits funds 

(note H13)

Obligations under funding, stocklending and 

sale and repurchase agreements
Other liabilities (including derivatives)

33

4,232
1,033

331

–
301

–

250

521

541

–
19

14,081

2,729

1,331

–

–

536

313

–

803

160

–

5,554

763

3,063

–

5,609

57

795

1,776

–
125

–
128

4,232
1,652

–

19

–
7

339

1,145

1,686

21,886

2005

Financial assets
Deposits
Debt securities
Loans and receivables
Other investments (including derivatives)

1 year
or less
£m

7,029
3,475
3,495
1,893

After
1 year to
5 years
£m

After
5 years to
10 years
£m

After
10 years to
15 years
£m

After
15 years to
20 years
£m

Over
20 years
£m

No stated
maturity
£m

38
11,857
4,275
189

20
23,162
1,875
83

–
9,610
1,393
17

52
24,754
172
208

488
1,019
836
1,460

Total
carrying
value
£m

7,627
82,471
13,245
3,879

Financial liabilities
Banking customer accounts (note E2)
Core structural borrowings of 

shareholder-financed operations (note H13)

Operational borrowings attributable to 

15,892

16,359

25,140

5,790

–

40

399

–

249

shareholder-financed operations (note H13)

2,440

3,040

–

139

Borrowings attributable to with-profits funds 

(note H13)

Obligations under funding, stocklending and 

sale and repurchase agreements
Other liabilities (including derivatives)

39

4,529
1,096

309

–
256

775

–
71

–

–
30

13,894

4,044

1,095

169

11,020

25,186

3,803

107,222

–

857

–

–

–
68

925

–

820

813

81

–
130

–

5,830

865

3,190

–

6,432

694

1,898

–
119

4,529
1,770

1,844

1,678

23,649

–

–

–
39

575

–
8,594
1,199
29

9,822

–

–

Durations of long-term business contracts, including investment contracts, are included in section D.

194

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

G2: Market risk continued

Currency risk
As at 31 December 2006, the Group held 16 per cent (2005: 18 per cent) and 15 per cent (2005: 21 per cent) of its financial assets and
financial liabilities respectively, in currencies, mainly US dollar and Euro, other than the functional currency of the relevant business unit.

The financial assets, of which 90 per cent (2005: 86 per cent) are held by the PAC with-profits fund, allow the PAC with-profits fund to
obtain exposure to foreign equity markets.

The financial liabilities, of which 14 per cent (2005: 22 per cent) are held by the PAC with-profits fund, mainly relate to foreign 
currency borrowings.

The exchange risks inherent in these exposures are mitigated through the use of derivatives, mainly forward currency contracts (note 
G3 below).

The amount of exchange gains recognised in the income statement in 2006, except for those arising on financial instruments measured at
fair value through profit and loss, is £73 million (2005: £152 million). This constitutes £107 million (2005: £134 million) gains on Medium-
Term Notes (MTN) liabilities and £34 million of net losses (2005: £18 million net gains), mainly arising on investments of the PAC with-
profits fund. The gains on MTN liabilities are fully offset by value movements on cross-currency swaps, which are measured at fair value
through profit and loss.

See also note E3 for details of the market risks faced by the banking business.

G3: Derivatives and hedging

Derivatives
The Group enters into a variety of exchange traded and over-the-counter derivative financial instruments, including futures, options,
forward currency contracts and swaps such as interest rate swaps, cross-currency swaps, swaptions and credit default swaps.

All over-the-counter derivative transactions are conducted under standardised ISDA (International Swaps and Derivatives Association Inc)
master agreements and the Group has collateral agreements between the individual group entities and relevant counterparties in place
under each of these market master agreements.

The total fair value balances of derivative assets and liabilities as at 31 December 2006 were as follows:

2006

Derivative assets
Derivative liabilities

2005

Derivative assets
Derivative liabilities

UK insurance
operations
£m

476
(268)

208

UK insurance
operations
£m

338
(403)

(65)

US
£m

254
(92)

162

US
£m

166
(208)

(42)

Banking
operations
£m

Other
operations
£m

78
(154)

(76)

90
(149)

(59)

Banking
operations
£m

Other
operations
£m

50
(77)

(27)

86
(163)

(77)

Total
£m

898
(663)

235

Total
£m

640
(851)

(211)

The above derivative assets and derivative liabilities are included in ‘other investments’ and ‘other liabilities’ in the primary statements.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

G3: Derivatives and hedging continued

The notional amount of the derivatives, distinguishing between UK insurance, US, banking and other operations was as follows:

As at 31 December 2006

Cross-currency swaps*
Equity index call options
Swaptions
Futures
Forwards*
Inflation swaps
Credit default swaps
Single stock options
Credit derivatives
Put options
FTSE swap
Total return swaps
Interest rate swaps

As at 31 December 2005

Cross-currency swaps*
Equity index call options
Swaptions
Futures
Forwards*
Inflation swaps
Credit default swaps
Single stock options
Put options
FTSE swap
Total return swaps
Interest rate swaps

UK insurance operations

US

Banking operations

Notional amount on which
future payments are based

Notional amount on which
future payments are based

Notional amount on which
future payments are based

Asset
£m

Liability
£m

Asset
£m

Liability
£m

579
–
1,125
2,306
12,614
1,109
–
–
–
–
–
895
2,976

499
–
–
2,463
12,465
1,109
–
6
–
–
–
833
3,388

537
583
13,540
–
–
–
–
–
–
2,708
–
230
2,407

26
12
11,751
274
–
–
–
–
18
–
–
65
1,988

Asset
£m

348
–
–
–
383
–
1,787
–
–
–
49
–
3,117

Liability
£m

360
–
–
–
376
–
–
–
–
–
49
–
3,117

UK insurance operations

US

Banking operations

Notional amount on which
future payments are based

Notional amount on which
future payments are based

Notional amount on which
future payments are based

Asset
£m

800
–
1,125
1,621
10,711
1,070
–
83
–
–
479
2,790

Liability
£m

774
–
–
1,239
10,878
1,070
–
18
–
–
479
3,302

Asset
£m

552
796
9,320
9
–
–
–
–
1,427
–
612
2,367

Liability
£m

392
13
14,562
–
–
–
–
–
–
–
120
4,250

Asset
£m

941
–
–
–
743
–
2,256
–
–
49
–
2,855

Liability
£m

952
–
–
–
744
–
–
–
–
49
–
2,855

*In addition, the other operations, including the Group Treasury function and the Asian operations, have cross-currency swap assets and liabilities with notional amounts of £754
million (2005: £2,761 million) and £1,743 million (2005: £2,692 million) respectively, forward currency contracts assets and liabilities with notional amounts of £443 million (2005:
£501 million) and £63 million (2005: £167 million) respectively, interest rate swaps of £1,856 million (2005: £1,310 million) and £1,856 million (2005: £1,310 million) respectively
and inflation swap liabilities with notional amounts of £150 million (2005: £nil).

These derivatives are used for efficient portfolio management to obtain cost effective and efficient exposure to various markets in
accordance with the Group’s investment strategies and to manage exposure to interest rate, currency, credit and other business risks. 
See also note D3 for use of derivatives by the Group’s US operations.

The Group uses various interest rate derivative instruments such as interest rate swaps to reduce exposure to interest rate volatility.

The UK insurance operations use various currency derivatives in order to limit volatility due to foreign currency exchange rate fluctuations
arising on securities denominated in currencies other than sterling. See also note G2 above. In addition, total return swaps and interest
rate swaps are held for efficient portfolio management.

As part of the efficient portfolio management of the PAC with-profits fund, the fund may, from time to time, invest in cash-settled forward
contracts over Prudential plc shares, which are accounted for consistently with other derivatives. This is in order to avoid a mismatch of the
with-profits investment portfolio with the investment benchmarks set for its equity-based investment funds. The contracts will form part of
the long-term investments of the with-profits fund. These contracts are subject to a number of limitations for legal and regulatory reasons.

196

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

G3: Derivatives and hedging continued

Some of the Group’s products, especially those sold in the US, have certain guarantee features linked to equity indexes. A mismatch
between product liabilities and the performance of the underlying assets backing them, exposes the Group to equity index risk. In order
to mitigate this risk, the relevant business units purchase swaptions, equity options and futures to match asset performance with liabilities
under equity-indexed products.

The US operations and some of the UK operations hold large amounts of interest-rate sensitive investments that contain credit risks on
which a certain level of defaults is expected. These entities have purchased some swaptions in order to manage the default risk on certain
underlying assets and hence reduce the amount of regulatory capital held to support the assets.

Egg uses derivative instruments for the purpose of supporting the strategic and operational business activities and reducing and
eliminating the risk of loss arising from changes in interest rates and foreign exchange rates. Derivatives are used solely to hedge risk
exposures and Egg does not take any trading position in derivatives.

For the purpose of reducing interest rate risk, Egg uses a number of derivative instruments, including interest rate swaps and forward
agreements. Additionally, swaps are used to provide caps to the funding cost of the credit card product.

Egg has also made general use of credit default swaps to manage credit risk without changing the underlying product or investment
portfolios.

For the purpose of reducing currency risk, Egg uses forward exchange contracts and currency swaps.

Hedging
The Group has formally assessed and documented the effectiveness of the following hedges:

Fair value hedges
The Group has a US$1 billion fair value hedge in place which hedges the interest exposure on the US$1 billion, 6.5 per cent perpetual
subordinated capital securities. During 2006, the Group entered into a transaction to extend the term of the interest rate swap in this
hedging relationship from 30 years to 50 years. In addition, the Group entered into a US$300 million fair value hedge in June 2006 to
hedge the interest exposure on its US$300 million, 6.5 per cent perpetual subordinated capital securities.

Jackson has had a collar fair value hedge in place since 1 March 2005. This common stock equity collar transaction was entered into 
to protect the Company’s unrealised gain of US$5.9 million on an equity investment. The hedge expires in March 2008.

Cash flow hedges
Egg has cash flow hedged certain balance sheet items which are subject to interest rate risk using interest rate and cross currency interest
rate swaps, with the effective part of any gain or loss on the swaps recognised directly in equity. As at 31 December 2006, the notional
amount of this cash flow hedge was £1,711 million (2005: £2,296 million). The cash flows are periodically updated based on the
underlying banking portfolios. The net movement on ineffective positions of cash flow hedges recognised in the income statement 
in 2006 was a loss of £nil (2005: £0.2 million)

Net investment hedges
In November 2005, the Group’s US$500 million net investment hedge relating to the currency exposure of the US operations matured.

In December 2005, the Group entered into a series of three-month period forward currency transactions which together form a US$2 billion
net investment hedge of the currency exposure of the net investments in the US operations. The forward currency contracts were renewed
throughout 2006. The forward currency contracts in place at 31 December 2006 expire in March 2007.

The Group has designated perpetual subordinated capital securities totalling US$1.55 billion as a net investment hedge to hedge the currency
risks related to the net investment in Jackson. The carrying value of the subordinated capital securities was £763 million (2005: £865 million)
as at 31 December 2006. The foreign exchange gain of £110 million (2005: loss of £78 million) on translation of the borrowings to pounds
sterling at the balance sheet date is recognised in the translation reserve in shareholders’ equity.

The net investment hedges were 100 per cent effective.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

G4: Derecognition, securitisation and collateral

Securities lending and reverse repurchase agreements
The Group has entered into securities lending (including repurchase agreements) whereby blocks of securities are loaned to third parties,
primarily major brokerage firms. The agreements require that amounts between 102 per cent and 105 per cent of the fair value of the
loaned securities be held as collateral, depending on the quality of the collateral, calculated on a daily basis. The loaned securities are not
removed from the Group’s consolidated balance sheet, rather they are retained within the appropriate investment classification. Collateral
typically consists of cash, debt securities, equity securities and letters of credit. At 31 December 2006, the Group had lent £11,418 million
(2005: £10,594 million) (of which £7,592 million (2005: £8,250 million) was lent by the PAC with-profits fund) of securities and held
collateral under such agreements of £11,814 million (2005: £11,112 million) (of which £7,934 million (2005: £8,657 million) was held 
by the PAC with-profits fund).

At 31 December 2006, the Group had entered into reverse repurchase transactions under which it purchased securities and had taken 
on the obligation to resell the securities for the purchase price of £1,435 million (2005: £1,214 million), together with accrued interest.

Collateral and pledges under derivative transactions
At 31 December 2006, the Group had pledged £263 million (2005: £403 million) for liabilities and held collateral of £212 million (2005:
£193 million) in respect of over-the-counter derivative transactions.

Securitisation
During 2006, Egg transferred additional UK credit card receivables to its trust vehicle, Arch (Term) Limited, created in 2002 for the
purpose of asset-backed securitisation, bringing the outstanding balance of assets in this vehicle to £2.8 billion (2005: £2.8 billion). The
noteholders in securitisations from this vehicle have a proportional interest in each account balance in the trust. As at 31 December 2006,
the value of this interest was £2.3 billion (2005: £2.3 billion). This securitisation does not qualify for derecognition under IAS 39 and the
total portfolio is, therefore, included in loans and receivables. The funding giving rise to the note-holders interest is included within
operational borrowings attributable to shareholder-financed operations.

G5: Impairment of financial assets

In accordance with the Group’s accounting policy set out in note A4, impairment reviews were performed for available-for-sale securities
and loans and receivables. In addition, impairment reviews were undertaken for the reinsurers’ share of policyholder liability provisions.

During the year ended 31 December 2006, impairment losses of £416 million (2005: £278 million) were recognised. These were mainly
for loans and advances to customers in Egg and available-for-sale securities held by Jackson.

Impairment losses recognised on available-for-sale securities amounted to £24 million (2005: £24 million). Of this amount, 76 per cent
(2005: 28 per cent) has been recorded on structured asset-backed securities, primarily due to reduced cash flow expectations on such
securities that are collateralised by diversified pools of primarily below investment grade securities. 22 per cent (2005: 53 per cent) of the
losses related to the impairment of fixed maturity securities of two (2005: five) individual corporate issuers, reflecting deteriorating
business outlook of the companies concerned. 

The impairment losses have been recorded in ‘acquisition costs and other operating expenditure’ in the income statement.

In 2006, the Group realised gross losses on sales of available-for-sale securities of £58 million (2005: £29 million). 30 per cent (2005: 
38 per cent) of these losses related to the disposal of fixed maturity securities of six (2005: five) individual issuers, which were disposed 
of to rebalance the portfolio in the US operations.

The effect of those reasonably likely changes in the key assumptions underlying the estimates that underpin the assessment of whether
impairment has taken place depends on the factors described in note A3. A key indicator of whether such impairment may arise in future,
and the potential amounts at risk, is the profile of gross unrealised losses for fixed maturity and equity securities accounted for on an
available-for-sale basis by reference to the time periods by which the securities have been held continuously in an unrealised loss position
and by reference to the maturity date of the securities concerned. 

198

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

G5: Impairment of financial assets continued

For 2006, the difference between the carrying value and book cost of equity securities in gross unrealised loss position was £(1) million
(2005: £(1) million). The following table shows the amounts of gross unrealised losses for fixed maturity securities classified as available-
for-sale under IFRS in an unrealised loss position for the time periods indicated as at 31 December 2006 and 31 December 2005.

2006

Less than 6 months
6 months to 1 year
1 year to 2 years
2 years to 3 years
3 years to 4 years
4 years to 5 years
5 years to 6 years

2005

Less than 6 months
6 months to 1 year
1 year to 2 years
2 years to 3 years
3 years to 4 years
4 years to 5 years
5 years to 6 years

Non-
investment
grade
£m

Investment
grade
£m

Not rated
£m

(1)
(3)
(24)
(5)
(5)
0
(2)

(40)

(1)
(1)
(10)
0
0
0
(1)

(13)

(14)
(10)
(135)
(9)
(35)
0
0

(203)

Non-
investment
grade
£m

Investment
grade
£m

Not rated
£m

(17)
(8)
(8)
(6)
0
(3)
0

(42)

(10)
(9)
(5)
0
0
(1)
0

(25)

(99)
(40)
(15)
(42)
0
0
0

(196)

Total
£m

(16)
(14)
(169)
(14)
(40)
0
(3)

(256)

Total
£m

(126)
(57)
(28)
(48)
0
(4)
0

(263)

The following table shows the amount of gross unrealised losses for fixed maturity securities classified as available-for-sale under IFRS 
in an unrealised loss position by maturity date of the securities as at 31 December 2006 and 31 December 2005.

2006
£m

2005
£m

Less than 1 year
1 to 5 years
5 to 10 years
More than 10 years
Mortgage-backed securities and other debt securities

Total

(1)
(29)
(113)
(51)
(62)

(256)

0
(23)
(126)
(41)
(73)

(263)

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued
H: Other information on balance sheet items

H1: Intangible assets attributable to shareholders

(a) Goodwill

Cost
At 1 January
Disposals (including, for 2005, goodwill of held for sale venture investment subsidiaries – see note H9)

At 31 December

Aggregate impairment
At 1 January
Impairment losses in the year recognised in the profit and loss
Write-offs related to disposals and discontinued operations

At 31 December

Net book amount at 31 December

2006
£m

2005
£m

1,461
–

1,461

1,466
(5)

1,461

(120)
–
–

(120)

(5)
(120)
5

(120)

1,341

1,341

During 2005, the acquired goodwill of the Japanese life company was tested for impairment and a charge of £120 million was separately
disclosed in the consolidated income statement. The charge reflects the slower than expected development of the Japanese life business.

Impairment testing
Goodwill does not generate cash flows independently of other groups of assets and thus is assigned to cash generating units (CGUs) for
the purposes of impairment testing. These CGUs are based upon how management monitors the business and represent the lowest level
to which goodwill can be allocated on a reasonable basis. An allocation to CGUs of the Group’s goodwill attributable to shareholders is
shown below:

2006
£m

2005
£m

M&G
Other

1,153
188

1,341

1,153
188

1,341

‘Other’ represents goodwill amounts allocated across CGUs in Asia and US operations. These goodwill amounts are not individually material.

Assessment of whether goodwill may be impaired
With the exception of M&G, the goodwill attributable to shareholders in the balance sheet relates to acquired life businesses. The
Company routinely compares the aggregate of net asset value and acquired goodwill on an IFRS basis of acquired life business with the
value of the business as determined using the EEV methodology, as described in note D1. Any excess of IFRS over EEV carrying value is
then compared with EEV basis value of current and projected future new business to determine whether there is any indication that the
goodwill in the IFRS balance sheet may be impaired.

Goodwill is tested for impairment by comparing the CGUs carrying amount, excluding any goodwill, with its recoverable amount.

M&G
The recoverable amount for the M&G CGU has been determined by calculating its value in use. This has been calculated by aggregating
the present value of future cash flows expected to be derived from the component businesses of M&G (based upon management
projections) and its current surplus capital.

The discounted cash flow valuation has been based on a three-year plan prepared by M&G, and approved by the directors of Prudential
plc, and cash flow projections for later years.

As a cross check to the discounted cash flow analysis, a review was undertaken of publicly available information for companies engaged in
businesses comparable to the component businesses, including reported market prices for such companies’ shares. In addition, a review
was undertaken of publicly available terms of transactions involving companies comparable to the component businesses. In particular,
comparison has been made of the valuation multiples implied by the discounted cash flow analysis to current trading multiples of companies
comparable to the component businesses, as well as to multiples achieved in precedent transactions.

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Group financial statements

Notes on the Group financial statements

H1: Intangible assets attributable to shareholders continued

The value in use is particularly sensitive to a number of key assumptions, as follows:

(i) The assumed growth rate on forecast cash flows beyond the terminal year of the budget. A growth rate of 2.5 per cent has been used
to extrapolate beyond the plan period.

(ii) The risk discount rate. Differing discount rates have been applied in accordance with the nature of the individual component businesses.
For retail and institutional business a risk discount rate of 12 per cent has been applied. This represents the average implied discount rate
for comparable UK listed asset managers calculated by reference to risk-free rates, equity risk premiums of five per cent and an average
‘beta’ factor for relative market risk of comparable UK listed asset managers. A similarly granular approach has been applied for the other
component businesses of M&G.

(iii) That asset management contracts continue on similar terms.

Management believes that any reasonable change in the key assumptions would not cause the carrying amount of M&G to exceed its
recoverable amount.

Japanese life company
As noted above, the entire goodwill relating to the Japanese life operation of £120 million was deemed to be impaired in 2005 following
impairment testing carried out. This testing was based on a recoverable amount for the Japanese company that was determined by
calculating its value in use based on net present value cash flow projections. Such projections reflected existing business over the
expected duration of the contracts and expected new business. A risk discount rate of five per cent was applied to the projected cash
flows. On the basis of the results of this exercise, all goodwill held in relation to the Japanese business was written off in 2005.

(b) Deferred acquisition costs and acquired in-force value of long-term business contracts attributable to shareholders
The recoverable amount for the ventures entities controlled by the Group through PPM Capital has been determined on a portfolio CGU
basis by aggregating fair values calculated for each entity less costs to sell these entities.

Other intangible assets in the Group consolidated balance sheet attributable to shareholders consist of:

Deferred acquisition costs (DAC) related to insurance contracts as classified under IFRS 4
Deferred acquisition costs related to investment management contracts, including life assurance 

contracts classified as financial instruments and investment management contracts under IFRS 4

Present value of acquired in-force policies for insurance contracts as classified under IFRS 4
Present value of future profits of acquired investment management contracts, including life assurance 
contracts classified as financial instruments and investment management contracts under IFRS 4

2006
£m

2005
£m

2,315

2,200

110

104

2,425

2,304

66

6

72

92

9

101

Total of deferred acquisition costs and acquired in-force value of long-term business contracts

2,497

2,405

Deferred acquisition costs related to insurance contracts attributable to shareholders
The movement in deferred acquisition costs relating to insurance contracts attributable to shareholders is as follows:

Deferred acquisition costs at 1 January 2005
Additions
Amortisation
Impairment
Exchange differences
Change in shadow DAC

Deferred acquisition costs at 31 December 2005

Deferred acquisition costs at 1 January 2006
Additions
Amortisation
Exchange differences
Change in shadow DAC

Deferred acquisition costs at 31 December 2006

£m

1,620
495
(388)
(21)
173
321

2,200

2,200
623
(299)
(290)
81

2,315

In 2005, deferred acquisition costs of £21 million relating to the Taiwanese life assurance operation were impaired. See note D4(f) for
further details.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

H1: Intangible assets attributable to shareholders continued

Deferred acquisition costs related to investment management contracts attributable to shareholders
Incremental costs associated with the origination of investment management contracts written by the Group’s insurance and fund
management businesses are capitalised and amortised as the related revenue is recognised. Deferred acquisition costs related to
investment management contracts are all internally generated.

Amortisation of this intangible asset is included in the ‘acquisition costs and other operating expenditure’ line in the income statement.

At 1 January 2005
Gross amount
Accumulated amortisation

Net book amount

Year ended 31 December 2005
Opening net book amount
Additions (through internal development)
Amortisation
Other charges

At 31 December 2005

At 1 January 2006
Gross amount
Accumulated amortisation

Net book amount

Year ended 31 December 2006
Opening net book amount
Additions (through internal development)
Amortisation
Other charges

Closing net book amount

At 31 December 2006
Gross amount
Accumulated amortisation

Net book amount

£m

80
(5)

75

75
45
(9)
(7)

104

118
(14)

104

104
36
(6)
(24)

110

130
(20)

110

Present value of acquired in-force business of long-term business contracts attributable to shareholders
Prior to the adoption of IFRS 4, the present value of acquired in-force business (PVAIF) was accounted for under UK GAAP. On 1 January
2005, following the adoption of IFRS 4, PVAIF relating to investment contracts without discretionary participation features, which was
previously included within long-term business, is removed and replaced by an asset representing the present value of the future profits of
the investment management component of these contracts, where applicable. These contracts are accounted for under the provisions of
IAS 18. The remainder of the PVAIF balance relates to insurance contracts and is accounted for under UK GAAP as permitted by IFRS 4.

The amortisation charge is included in ‘acquisition costs and other operating expenditure’ in the income statement.

The present value of future profits of acquired investment management contracts relates to unit-linked contracts acquired as part of the
M&G acquisition in 1999.

202

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

H1: Intangible assets attributable to shareholders continued

Amortisation is charged to the ‘acquisition costs and other operating expenditure’ line in the income statement over the period of
provision of investment management services as those profits emerge.

At 1 January 2005
Cost
Accumulated amortisation

Net book amount

Year ended 31 December 2005
Opening net book amount
Exchange differences
Amortisation charge

At 31 December 2005

At 1 January 2006
Cost
Accumulated amortisation

Net book amount

Year ended 31 December 2006
Opening net book amount
Exchange differences
Amortisation charge

Closing net book amount

At 31 December 2006
Cost
Accumulated amortisation

Net book amount

Insurance
Investment
contracts management
£m

£m

217
(113)

104

104
9
(21)

92

233
(141)

92

92
(4)
(22)

66

220
(154)

66

12
0

12

12
0
(3)

9

12
(3)

9

9
0
(3)

6

12
(6)

6

H2: Intangible assets attributable to the PAC with-profits fund

(a) Goodwill and other acquired intangible assets in respect of acquired venture fund investment subsidiaries

Carrying value at 1 January 2006
Additions
Amortisation charge
Disposals (including held for sale subsidiaries)

At 31 December 2006

Other
acquired
intangible
assets
£m

260
139
(41)
(115)

243

Goodwill
£m

419
336
–
(168)

587

Total
£m

679
475
(41)
(283)

830

In the 2005 financial statements the following details were included:

• at 1 January 2005, goodwill in respect of acquired venture fund investment subsidiaries was £784 million;

• during 2005, acquisitions amounted to £151 million and disposals (including held for sale subsidiaries) amounted to £328 million; and

• at 31 December 2005, the goodwill and other acquired intangible assets in respect of PAC with-profits fund were £607 million and 

£nil respectively. 

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

H2: Intangible assets attributable to the PAC with-profits fund continued

In 2006, certain reclassifications were made to goodwill and other acquired intangible assets as explained in note I11. This resulted in the
altered opening balances for goodwill and other acquired intangible assets as shown in the table above.

All goodwill figures shown above reflect the cost. These have no impairment losses or other write-offs.

All goodwill additions relate to the UK and the long-term business segments. Additional details on the acquisitions are provided in note I6.

The recoverable amount for the venture fund investment subsidiaries controlled by the Group through PPM Capital has been determined
on a portfolio CGU basis by aggregating fair values calculated for each entity less costs to sell these entities.

The fair value of each entity is calculated by PPM Capital in accordance with the International Private Equity and Venture Capital Valuation
Guidelines which set out industry best practice for determining the fair value of private equity investments. The guidelines require that an
enterprise value is calculated for each investment, typically using an appropriate multiple applied to the Company’s maintainable earnings.
All amounts relating to financial instruments ranking higher in a liquidation than those controlled by PPM Capital are then deducted from
the enterprise value and a marketability discount applied to the result to give a fair value attributable to the instruments controlled by 
PPM Capital. The marketability discount ranges from 10 per cent to 30 per cent, depending on PPM Capital’s level of control over a
realisation process.

Management believes that any reasonable change in the key assumptions would not give rise to an impairment charge.

(b) Deferred acquisition costs

At 1 January
Additions
Amortisation

At 31 December

2006
£m

35
2
(6)

31

2005
£m

33
6
(4)

35

These costs relate to non-participating business written by the PAC with-profits sub-fund. No deferred acquisition costs are established for
the participating business.

H3: Reinsurers’ share of policyholder liabilities

Insurance contract liabilities
Claims outstanding

The movement on reinsurers’ share of insurance contract liabilities is as follows:

At 1 January
Amount included in income statement
Foreign exchange translation differences

At 31 December

2006
£m

878
67

945

2006
£m

1,203
(265)
(60)

2005
£m

1,203
75

1,278

2005
£m

919
242
42

878

1,203

204

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

H4: Tax assets and liabilities

Assets
Of the £404 million (2005: £231 million) current tax recoverable, the majority is expected to be recovered in one year or less.

Deferred tax asset

Unrealised losses on investments
Balances relating to investment and insurance contracts
Short-term timing differences
Capital allowances
Unused deferred tax losses

2006
£m

83
439
472
18
–

1,012

2005
£m

84
317
258
91
5

755

Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all available
evidence, it can be regarded as more likely than not that there will be suitable taxable profits from which the future reversal of the underlying
temporary differences can be deducted. The UK taxation regime applies separate rules to trading and capital profits and losses. The
distinction between temporary differences that arise from items of either a capital or trading nature may affect the recognition of deferred
tax assets. Accordingly, for the 2006 results and balance sheet position at 31 December 2006, the possible tax benefit of approximately
£333 million (2005: £333 million), which may arise from capital losses valued at approximately £1.7 billion (2005: £1.7 billion), is sufficiently
uncertain that it has not been recognised. In addition, a potential deferred tax asset of £71 million (2005: £67 million), which may arise
from trading losses of approximately £245 million (2005: £237 million), is sufficiently uncertain that it has not been recognised.

Liabilities
Of the £1,303 million (2005: £962 million) current tax liability, it is not practicable to estimate how much is expected to be settled in one
year or less due to the uncertainty over when outstanding issues will be agreed with HM Revenue and Customs.

Deferred tax liability

Unrealised gains on investments
Balances relating to investment and insurance contracts
Short-term timing differences
Capital allowances

2006
£m

2,346
613
916
7

3,882

2005
£m

1,907
554
536
80

3,077

Unprovided deferred income tax liabilities on temporary differences associated with investment in subsidiaries, associates and interests in
joint ventures are considered to be insignificant due to the availability of various UK tax exemptions and reliefs.

Discounting
Deferred tax asset and liability balances have not been discounted.

H5: Accrued investment income and other debtors

Accrued investment income
Interest receivable
Other

Other debtors
Premiums receivable:
From policyholders
From intermediaries
From reinsurers

Other

Total

2006
£m

2005
£m

1,331
569

1,900

1,235
556

1,791

200
12
22
818

1,052

2,952

230
10
21
1,044

1,305

3,096

Of the £2,952 million (2005: £3,096 million) of accrued investment income and other debtors, £800 million (2005: £992 million) is
expected to be settled after one year or more.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

H6: Property, plant and equipment

Property, plant and equipment comprise Group occupied properties, development property and tangible assets. A reconciliation of the
carrying amount of these items from the beginning of the year to the end of the year is as follows:

At 1 January 2005
Cost
Accumulated depreciation

Net book amount

Year ended 31 December 2005
Opening net book amount
Exchange differences
Depreciation charge
Additions
Arising on acquisition of subsidiaries
Disposals
Reclassification from held for investment

Closing net book amount

At 1 January 2006
Cost
Accumulated depreciation

Net book amount

Year ended 31 December 2006
Opening net book amount
Exchange differences
Depreciation charge
Additions
Arising on acquisition of subsidiaries
Disposals
Reclassification from held for investment

Closing net book amount

At 31 December 2006
Cost
Accumulated depreciation

Net book amount

Group 

occupied Development
property
property
£m
£m

340
(35)

305

305
5
(6)
5
38
(105)
–

242

279
(37)

242

242
(8)
(6)
4
–
(25)
–

207

241
(34)

207

135
–

135

135
–
–
27
–
–
13

175

175
–

175

175
–
–
36
–
–
268

479

479
–

479

Tangible
assets
£m

1,094
(567)

527

527
6
(110)
128
44
(102)
–

493

Total
£m

1,569
(602)

967

967
11
(116)
160
82
(207)
13

910

1,082
(589)

493

1,536
(626)

910

493
(8)
(139)
134
40
(73)
–

910
(16)
(145)
174
40
(98)
268

447

1,133

1,127
(680)

1,847
(714)

447

1,133

Of the above net book amounts, £102 million (2005: £125 million) of Group occupied property and £261 million (2005: £269 million) 
of tangible assets are attributable to consolidated venture investment subsidiaries of the PAC with-profits fund at 31 December 2006. 
All additions arising on acquisition of subsidiaries relate to acquisitions of venture investment subsidiaries of the PAC with-profits fund.

Capital expenditure: property, plant and equipment by primary segment

Long-term business
Banking
Broker-dealer and fund management
Unallocated corporate

Capital expenditure: property, plant and equipment by secondary segment

UK
US
Asia

206

Prudential plc Annual Report 2006

2006
£m

153
12
6
3

174

2006
£m

134
15
25

174

2005
£m

124
28
6
2

160

2005
£m

117
14
29

160

Group financial statements

Notes on the Group financial statements

H7: Investment properties

Investment properties principally relate to the PAC with-profits fund and are carried at fair value. A reconciliation of the carrying amount of
investment properties at the beginning and end of the year is set out below:

2006
£m

2005
£m

At 1 January
Additions:

Resulting from acquisitions
Resulting from expenditure capitalised
Resulting from acquisitions through business combinations

Disposals
Net gains from fair value adjustments
Net foreign exchange differences
Transfers to held for sale assets
Transfers to development properties

At 31 December

The income statement includes the following items in respect of investment properties:

Rental income from investment properties
Direct operating expenses (including repairs and maintenance expenses) arising from investment properties:

That generated rental income during the year
That did not generate rental income during the year

Total direct operating expenses

13,180

13,303

1,185
51
2
(398)
813
(42)
(32)
(268)

844
56
22
(1,224)
720
24
(552)
(13)

14,491

13,180

2006
£m

744

118
8

126

2005
£m

765

133
7

140

Investment properties of £4,990 million (2005: £4,463 million) are held under finance leases. A reconciliation between the total of future
minimum lease payments at the balance sheet date, and their present value is shown below:

2006
£m

2005
£m

Future minimum lease payments at 31 December
Future finance charges on finance leases

Present value of minimum lease payments

Future minimum lease payments are due as follows:

Less than 1 year
1 to 5 years
Over 5 years

The present values of these minimum lease payments are:

Less than 1 year
1 to 5 years
Over 5 years

400
(325)

75

564
(450)

114

4
15
381

400

3
15
57

75

12
23
529

564

11
22
81

114

Contingent rent is that portion of the lease payments that is not fixed in amount but is based on the future value of a factor that changes
other than with the passage of time. Contingent rent recognised as an expense in 2006 amounted to £11 million (2005: £21 million).
Contingent rents recognised as income in the year amounted to £33 million (2005: £46 million).

The Group’s policy is to rent investment properties to tenants through operating leases. Minimum future rentals to be received on non-
cancellable operating leases are receivable in the following periods:

2006
£m

2005
£m

Less than 1 year
1 to 5 years
Over 5 years

658
2,382
6,135

702
2,535
7,005

9,175

10,242

The total minimum future rentals to be received on non-cancellable sub-leases for land and buildings for the year ended 31 December
2006 are £2,651 million (2005: £4,006 million).

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

H8: Investments in associates and joint ventures

Investments in associates
The Group had three associates at 31 December 2006 (2005: one) that are accounted for using the equity method. The Group acquired
two new associates in 2006, a 30 per cent interest in Apollo Education and Training Organisation Vietnam and a 25 per cent interest in
OYO Developments Limited, which are included in the summarised financial information below. IfOnline Group Limited (IfOnline), a
company whose principal activity is mortgage intermediation, was held by the Group in both 2006 and 2005.

The Group also has investments in associates which meet the IAS 28 criteria for measurement at fair value through profit and loss 
in accordance with IAS 39.

Associates accounted for using the equity method
During the year, IfOnline issued further shares to its shareholders which diluted the Group’s holding to 28.8 per cent (2005: 38.6 per
cent) of the total issued share capital. Total share capital comprises 29.9 per cent of the ordinary share capital, 96.0 per cent of the
preference share capital, a £1 Founder share capital and £1 AN share capital. IfOnline is not a listed investment. Equity accounting is
applied based on its reporting period of the year to 30 November and is adjusted for material changes up to 31 December. Accordingly,
the information is deemed to cover the same period as that of the Group.

A summary of the movements in investments in associates accounted for using the equity method in 2006 and 2005 is set out below:

Balance at 1 January 2005
Share of profit for the year after tax

Balance at 31 December 2005
Acquisitions
Share of profit for the year after tax

Balance at 31 December 2006

Share of
capital
£m

Share of
reserves
£m

Share of
net assets
£m

Goodwill
£m

Total carrying
value
£m

4
–

4
0
–

4

(6)
0

(6)
0
1

(5)

(2)
0

(2)
0
1

(1)

7
–

7
0
–

7

5
0

5
0
1

6

There have been no changes recognised directly in the equity of associates that would also be recognised directly in equity by the Group.

The Group’s share of the assets, liabilities, revenues and profit and loss of associates accounted for using the equity method at
31 December 2006 and 2005 is as follows:

Financial position
Total assets (excluding goodwill)
Total liabilities

Net assets

Results of operations
Revenue
Profit in the year

2006
£m

2005
£m

4
(5)

(1)

3
1

1
(3)

(2)

2
0

Associates carried at fair value through profit and loss
The Group’s associates that are carried at fair value through profit and loss comprise investments in OEICs, unit trusts, funds holding
collateralised debt obligations, property unit trusts, and venture capital investments of the PAC with-profits fund managed by PPM
Capital, where the Group has significant influence. These investments are incorporated both in the UK and overseas, and some have year
ends which are non-coterminous with that of the Group. In these instances, the investments are recorded at fair value at 31 December
2006 based on valuations or pricing information at that specific date. The aggregate fair value of associates carried at fair value through
profit and loss where there are published price quotations is approximately £2 billion (2005: £2 billion) at 31 December 2006.

The aggregate assets of these associates are approximately £7 billion (2005: £9 billion). Aggregate liabilities, excluding liabilities to unit
holders and shareholders for unit trusts and OEICs, are approximately £3 billion (2005: £3 billion). Fund revenues, with revenue arising in
unit trusts and OEICs deemed to constitute the investment return for these vehicles, were approximately £0.4 billion (2005: £2 billion) and
net profit in the year, excluding unit trusts and OEICs where all investment returns accrue to unit holders or shareholders respectively, was
approximately £0.2 billion (2005: £0.1 billion).

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Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

H8: Investments in associates and joint ventures continued

Investments in joint ventures
Joint ventures represent activities over which the Group exercises joint control through contractual agreement with one or more parties.
The Group’s significant joint ventures, which are accounted for using proportionate consolidation, comprise various joint ventures relating
to property investments where the Group has a 50 per cent interest as well as the following interests:

Investment

ICICI Prudential Life Insurance Company Limited
BOCI – Prudential Asset Management Limited
PruHealth
CITIC Prudential Fund Management Company Limited
Prudential ICICI Asset Management Company Limited
Prudential BSN Takaful Berhad

% held

Principal activity

Country

26
36
50
33
49
49

Life assurance
Pensions
Private medical insurance
Fund Management
Fund Management

India
China
UK
China
India
General and life insurance Malaysia

CITIC Prudential Fund Management Company Limited and Prudential ICICI Asset Management Company Limited were new joint ventures
in 2005. Prudential ICICI Asset Management Company Limited was previously a subsidiary with an ownership interest of 55 per cent.
However, in 2005, the Group sold a six per cent holding resulting in a new interest of 49 per cent. Hence, the Group now accounts for 
this investment as a joint venture, as there is a contractual agreement to share control. Prudential BSN Takaful Berhad is a new joint
venture in 2006.

In January 2006, the Group sold its 50 per cent interest in Marlborough Stirling Mortgage Services Limited for £2.9 million. The profit on
sale before tax of £1.7 million is included in investment income in the consolidated income statement.

The investments noted in the table above have the same accounting year end as the Group, except for Marlborough Stirling Mortgage
Services Limited and Prudential ICICI Asset Management Company Limited. Although these two investments have a reporting period of
31 March, 12 months of financial information up to 31 December is recorded. Accordingly, the information is deemed to cover the same
period as that of the Group.

The summarised financial data for the Group’s share of investments in joint ventures is as follows:

Financial position
Current assets
Non-current assets

Total assets

Current liabilities
Non-current liabilities

Total liabilities

Net equity

Results of operations
Revenues
Expenses

Net loss

2006
£m

91
638

729

(47)
(467)

(514)

215

265
(273)

(8)

2005
£m

233
281

514

(30)
(272)

(302)

212

156
(161)

(5)

There are several minor service agreements in place between the joint ventures and the Group. During 2006, the aggregate amount of the
transactions was £4 million and the balance outstanding as at 31 December 2006 was £3.2 million.

During 2006, ICICI Prudential Life Insurance Company Limited invested its own capital of £1.4 million into the joint venture to fund the
operational needs of the business.

The joint ventures have no significant contingent liabilities to which the Group is exposed nor does the Group have any significant
contingent liabilities in relation to its interest in the joint ventures.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

H9: Assets and liabilities held for sale

Assets and liabilities held for sale comprise investment property and consolidated venture subsidiaries of the PAC with-profits fund.

Investment properties are classified as held for sale when contracts have been exchanged but the sale has not been completed at the
period end.

As at 31 December 2006, one venture subsidiary, Pharmacia Diagnostics, was classified as held for sale. The disposal of this subsidiary
was completed on 18 January 2007. There were two venture subsidiaries at 31 December 2005 that were classified as held for sale;
Upperpoint Distribution Limited and Taverner Hotel Group Pty Ltd. The sale of these venture subsidiaries was completed in 2006.

Gains on disposal of held for sale assets and liabilities are recorded in ‘investment income’ within the income statement.

Major classes of assets and liabilities held for sale are as follows:

Assets
Goodwill
Intangible assets
Property, plant and equipment
Other assets
Investment properties

Non-current assets held for sale

Liabilities
Other liabilities
Borrowings

Non-current liabilities held for sale

H10: Cash and cash equivalents

2006
£m

138
112
48
105
60

463

64
323

387

2005
£m

16
–
21
139
552

728

42
104

146

Cash and cash equivalents consist of cash in hand, balances with banks, and certain short-term deposits and debt instruments. Cash and
cash equivalents included in the cash flow statement comprise the following balance sheet amounts:

2006
£m

2005
£m

Cash
Cash equivalents

Total cash and cash equivalents

3,908
1,163

5,071

2,380
1,206

3,586

Cash and cash equivalents held in the parent company and finance subsidiaries are considered to be available for use by the Group. These
funds amount to £437 million and £263 million in 2006 and 2005, respectively. The remaining amounts, generally not available for use by
the Group, predominantly consist of cash and cash equivalents held for the benefit of policyholders and loans and advances to banks held
by Egg.

H11: Shareholders’ equity: share capital, share premium and reserves

The authorised share capital of the Company is £220 million (2005: £170 million) (divided into 4,000,000,000 (2005: 3,000,000,000)
ordinary shares of 5 pence each and 2,000,000,000 sterling preference shares of 1 pence each) and US$20 million (divided into
2,000,000,000 US dollar preference shares of 1 cent each) and Euros 20 million (divided into 2,000,000,000 Euro preference shares 
of 1 cent each). None of the preference shares have been issued. A summary of the ordinary shares in issue is set out below:

Share capital and share premium
Ordinary share capital: 2,444m (2005: 2,387m)
Shares issued
Share premium
Reserves
Retained earnings
Translation reserve
Available-for-sale and hedging reserves

Total shareholders’ equity

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Prudential plc Annual Report 2006

2006
£m

2005
£m

122
1,822

3,640
(125)
29

5,488

119
1,564

3,236
173
102

5,194

Group financial statements

Notes on the Group financial statements

H11: Shareholders’ equity: share capital, share premium and reserves continued

Share capital and share premium

2005
Issued shares of 5p each fully paid:
At the beginning of the year
Transition adjustment on adoption of IAS 32, IAS 39 and IFRS 4

Shares issued under share option schemes
Shares issued in lieu of cash dividends
Transfer to retained earnings in respect of shares issued in lieu of cash dividends

At end of the year

2006
Issued shares of 5p each fully paid:
At the beginning of the year
Shares issued under share option schemes
Shares issued in lieu of cash dividends
Shares issued in respect of acquisition of Egg minority interests
Transfer to retained earnings in respect of shares issued in lieu of cash dividends

At end of the year

Number of
ordinary shares

Share
capital
£m

Share
premium
£m

2,375,393,020

2,375,393,020
745,478
10,645,768

2,386,784,266

2,386,784,266
2,953,552
12,940,993
41,633,614
–

2,444,312,425

119

119
–
–

119

119
–
1
2
–

122

1,558
2

1,560
4
51
(51)

1,564

1,564
15
75
243
(75)

1,822

Amounts recorded in share capital represent the nominal value of the shares issued. The difference between the proceeds received 
on issue of shares, net of issue costs, and the nominal value of shares issued is credited to the share premium account.

At 31 December 2006, there were options outstanding under Save As You Earn schemes to subscribe for 10,722,274 (2005: 12,503,956)
shares at prices ranging from 266 pence to 715 pence (2005: 266 pence to 715 pence) and exercisable by the year 2013 (2012). In addition,
there are 4,113,481 (2005: 4,668,534) conditional options outstanding under the RSP and 1,623,637 (2005: nil) under the GPSP exercisable
at nil cost within a 10-year period.

The cost of own shares of £79 million as at 31 December 2006 (2005: £97 million) is deducted from retained earnings.

The Company has established trusts to facilitate the delivery of shares under employee incentive plans and savings-related share 
option schemes. At 31 December 2006, 7.5 million (2005: 10.7 million) Prudential plc shares with a market value of £52 million (2005: 
£59 million) were held in such trusts. In 2006, the Company purchased 2.3 million (2005: 1.4 million) shares in respect of employee
incentive plans at a cost of £15 million (2005: £6 million). The maximum number of shares held in the year was 10.7 million which was 
at the beginning of the year. Of this total, 4.8 million (2005: 5.7 million) shares were held in trusts under employee incentive plans.

Of the total shares held in trust, 2.7 million (2005: 5 million) shares were held by a qualifying employee share ownership trust. These
shares are expected to be fully distributed in the future on maturity of savings-related share option schemes at a weighted average
exercise price of 303 pence (2005: 286 pence).

The Group has consolidated a number of authorised investment funds where it is deemed to control these funds under IFRS. Certain 
of these funds hold shares in Prudential plc. The total number of shares held by these funds at 31 December 2006 was 4.9 million 
(2005: 5 million) and the cost of acquiring these shares of £26 million (2005: £26 million) is included in cost of own shares. The market
value of these shares as at 31 December 2006 was £34 million (2005: £28 million).

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Reserves
The translation reserve represents cumulative foreign exchange translation differences taken directly to equity in accordance with IFRS,
net of related tax. In accordance with IFRS 1, cumulative translation differences are deemed to be zero at 1 January 2004, the date of
transition to IFRS.

The hedging reserve consists of the portion of the cash flow hedge that is determined to be an effective hedge, net of related tax. The
available-for-sale reserve includes gains or losses arising from changes in fair value of available-for-sale securities, net of related tax. 

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

H12: Insurance contract liabilities and unallocated surplus of with-profits funds

Movement in year

At 1 January 2005
Income and expense included in the income statement
Liabilities acquired on purchase of insurance business (note I6)
Foreign exchange translation differences

At 31 December 2005

At 1 January 2006
Income and expense included in the income statement
Foreign exchange translation differences

At 31 December 2006

H13: Borrowings

Core structural borrowings of shareholder-financed operations

Central companies
Subordinated debt:

¤500m 5.75% Subordinated Notes 2021 (note i)
£435m 6.125% Subordinated Notes 2031
US$1,000m 6.5% Perpetual Subordinated Capital Securities (note ii)
US$250m 6.75% Perpetual Subordinated Capital Securities (note iii)
US$300m 6.5% Perpetual Subordinated Capital Securities (notes iii and iv)
¤20m Medium Term Subordinated Notes 2023 (note v)

Other debt:

£150m 9.375% Guaranteed Bonds 2007
£249m 5.5% Bonds 2009 (note vi)
£250m 5.875% Bonds 2029
£300m 6.875% Bonds 2023

Total central companies

US operations

US$250m 8.15% Surplus Notes 2027 (note vii)

Egg

£200m 6.875% Subordinated Notes 2021
£250m 7.5% Subordinated Notes 2013

Total

Insurance

Unallocated
contract surplus of with-
profits funds
liabilities
£m
£m

103,582
12,193
837
3,824

8,315
3,003
0
12

120,436

11,330

120,436
7,811
(5,034)

11,330
2,296
(27)

123,213

13,599

2006
£m

2005
£m

335
427
484
125
154
13

341
426
554
142
169
14

1,538

1,646

150
248
249
300

947

150
249
249
300

948

2,485

2,594

127

145

201
250

451

201
250

451

3,063

3,190

Notes
(i) The ¤500 million 5.75 per cent borrowings have been swapped into borrowings of £333 million with interest payable at six month £Libor plus 0.962 per cent.

(ii) Interest on the US$1,000 million 6.5 per cent borrowings has been swapped into floating rate payments at three month US$Libor plus 0.80 per cent.

(iii) This debt is exchangeable into preference shares at Prudential’s option.

(iv) Interest on the US$300 million 6.5 per cent borrowings has been swapped into floating rate payments at three month US$Libor plus 0.0225 per cent.

(v) The ¤20 million Medium Term Subordinated Notes were issued at 20-year Euro Constant Maturity Swap (capped at 6.5 per cent). These have been swapped into borrowings
of £14 million with interest payable at three month £Libor plus 1.2 per cent.

(vi) In February 2006, £1.3 million of the original bond issue of £250 million was redeemed.

212

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

H13: Borrowings continued

Notes continued
(vii) These Surplus Notes are unsecured and subordinated to all present and future indebtedness, policy claims and other creditor claims of the US operations.

(viii) Maturity analysis
The following table sets out the maturity analysis of the Group’s core structural borrowings:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

Operational borrowings attributable to shareholder-financed operations

Borrowings in respect of short-term fixed income securities programmes
Commercial paper
Floating Rate Notes 2007
Medium-Term Notes 2010

Non-recourse borrowings of investment subsidiaries managed by PPM America
Non-recourse borrowings of investment subsidiaries (notes i and iii)
Non-recourse borrowings of Piedmont and CDO funds (notes ii and iii)

Borrowings in respect of banking operations (note iv)

Other borrowings
Bank loans and overdrafts
Obligations under finance leases

Total

Notes
(i) These borrowings include senior and subordinated debt. The senior debt is secured on the investments held by the relevant subsidiaries. The weighted average interest 
rates on the senior debt are variable based on a market rate and were 5.93 per cent and 4.48 per cent at 31 December 2006 and 31 December 2005 respectively. The interests 
of the holders of the subordinated debt issued by these subsidiaries are subordinate to the entitlements of the holders of the senior debt.

(ii) Piedmont is an investment trust investing in certain asset-backed and mortgage-backed securities in the US. These borrowings pertain to debt instruments issued to 
external parties.

(iii) In all instances the holders of the debt instruments issued by these subsidiaries and other companies and funds do not have recourse beyond the assets of those 
subsidiaries and funds.

(iv) The borrowings in respect of banking operations comprise deposits by banks of £2,220 million (2005: £2,452 million) and unsubordinated debt securities issued 
by Egg of £599 million (2005: £1,404 million). The deposits by banks mainly relate to securitisation of credit card receivables. See also note G4.

(v) Maturity analysis
The following table sets out the maturity analysis of the Group’s operational borrowings attributable to shareholder-financed operations:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

2006
£m

3,135
533
946
266
48
681

5,609

2005
£m

2,440
1,055
523
1,013
449
952

6,432

Prudential plc Annual Report 2006

213

2006
£m

150
–
248
–
–
2,665

3,063

A

B

2005
£m

–
150
–
249
–
2,791

3,190

2006
£m

2005
£m

C

2,017
5
10

2,032

76
667

743

2,819

9
6

15

1,461
–
11

1,472

133
952

1,085

3,856

11
8

19

5,609

6,432

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

H13: Borrowings continued

Borrowings attributable to with-profits funds

Non-recourse borrowings of venture fund investment subsidiaries
£100m 8.5% Undated Subordinated Guaranteed Bonds of Scottish Amicable Finance plc (note i)
Other borrowings (predominantly external funding of consolidated investment vehicles)

Total

2006
£m

926
100
750

2005
£m

988
100
810

1,776

1,898

Notes
(i) The interests of the holders of the bonds issued by Scottish Amicable Finance plc, a subsidiary of the Scottish Amicable Insurance Fund, are subordinate to the entitlements 
of the policyholders of that fund.

(ii) Maturity analysis
The following table sets out the maturity analysis of the Group’s borrowings attributable to with-profits funds:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

H14: Provisions and contingencies

Provisions

Provision in respect of defined benefit pension schemes (note I1):

(Surplus) deficit, gross of deferred tax, based on scheme assets held, including investments in 

Prudential insurance policies:
Attributable to PAC with-profits fund (i.e. absorbed by the liability for unallocated surplus)
Attributable to shareholder-financed operations (i.e. to shareholders’ equity)

Add back: investments in Prudential insurance policies

Provision after elimination of investments in Prudential insurance policies and matching 

policyholder liability from Group balance sheet

Other provisions (see below)

Total provisions

Analysis of other provisions:

At 1 January
Charged to income statement:

Additional provisions
Unused amounts reversed

Used during the year
Exchange differences

At 31 December

Comprising:

Legal provisions
Restructuring provisions
Other provisions

2006
£m

33
12
–
319
–
1,412

1,776

2005
£m

39
74
40
62
133
1,550

1,898

2006
£m

2005
£m

(73)
8

(65)
287

222
242

464

2006
£m

176

172
(13)
(89)
(4)

242

11
76
155

242

329
214

543
253

796
176

972

2005
£m

181

85
(25)
(63)
(2)

176

11
41
124

176

Of the other provisions balance, £55 million (2005: £74 million) is expected to be settled within one year. Employer contributions
expected to be paid into defined benefit pension schemes within one year are shown in note I1.

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Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

H14: Provisions and contingencies continued

Legal provisions
The legal provisions of £11 million (2005: £11 million) relate predominantly to Jackson. Jackson has been named in civil proceedings,
which appear to be substantially similar to other class action litigation brought against many life insurers in the US, alleging misconduct in
the sale of insurance products. During 2006, an additional provision of £3 million was made, £2 million was paid and there was a £1 million
exchange gain. 

Restructuring provisions
Restructuring provisions of £76 million (2005: £41 million) comprise £72 million (2005: £30 million) relating to restructuring activity of 
UK insurance operations, £4 million (2005: £1 million) relating to Egg and £nil (2005: £10 million) relating to closure costs in Japan.

UK restructuring
In 2004 and 2005, Prudential implemented restructurings relating to document management review, streamlining operations, and the
relocation of activities to an offshore base in India. In December 2005, the Group announced an initiative for UK insurance operations 
to work more closely with Egg and M&G and in the process facilitate the realisation of substantial annualised pre-tax cost savings and
opportunities for revenue synergies.

At 1 January 2005, a provision of £49 million was brought forward, and during 2005 an additional £1 million was provided, £11 million 
of unused provision was released, and £9 million was paid.

During 2006, an additional provision of £75 million was provided, £4 million of unused provision was released, and £29 million was paid.

Egg restructuring
At 1 January 2005, a provision of £17 million was brought forward relating to Egg’s withdrawal from the French market, of which 
£16 million was used during 2005. In 2006, as a result of the UK and Egg initiative described above, a provision of £11 million was 
set up, of which £8 million was used.

Japan restructuring
In 2005, Japan closed its Financial Advisor distribution channel. A £10 million provision was set up relating to closure and redundancy
costs, which was used during 2006.

Other provisions
Other provisions of £155 million (2005: £124 million) include provisions of £134 million (2005: £94 million) relating to staff benefit
schemes. During 2006, another £78 million was provided, £7 million of unused provision was released, and £31 million was paid. In 2005,
a provision of £77 million was brought forward, an additional £27 million was provided and £10 million was paid. Other provisions also
include £18 million (2005: £19 million) relating to various onerous contracts where, in 2006, an additional £1 million was provided and 
£2 million was used. In 2005, £29 million was brought forward, £6 million was released and £4 million was used. The remaining provisions
of £3 million (2005: £11 million) include VAT provisions.

Contingencies and related obligations
Litigation
In addition to the legal proceedings relating to Jackson mentioned above, the Group is involved in other litigation and regulatory issues
arising in the ordinary course of business. Whilst the outcome of such matters cannot be predicted with certainty, the directors believe
that the ultimate outcome of such litigation will not have a material adverse effect on the Group’s financial condition, results of operations,
or cash flows.

Pension mis-selling review
In 1988, the UK government introduced new pensions legislation intended to encourage more individuals to make their own
arrangements for their pensions. During the period from April 1988 to June 1994, many individuals were advised by insurance companies,
Independent Financial Advisers and other intermediaries to not join, to transfer from or to opt out of their occupational pension schemes
in favour of private pension products introduced under the UK Income and Corporation Taxes Act 1988. The UK insurance regulator
(previously the Personal Investment Authority, now the FSA), subsequently determined that many individuals were incorrectly advised
and would have been better off not purchasing the private pension products sold to them. Industry participants are responsible for
compensating the persons to whom private pensions were mis-sold. As a result, the FSA required that all UK life insurance companies
review their potential cases of pension mis-selling and pay compensation to policyholders where necessary and, as a consequence, record
a provision for the estimated costs. The Group met the requirement of the FSA to issue offers to all cases by 30 June 2002.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

H14: Provisions and contingencies continued

The table below summarises the change in the pension mis-selling provision for the years ended 31 December 2006 and 2005. The
change in the provision is included in benefits and claims in the income statement and the movement in unallocated surplus of with-profits
funds has been determined accordingly.

Balance at beginning of year
Change arising from adoption of FRS 27
Changes to actuarial assumptions and method of calculation
Discount unwind
Redress to policyholders
Payment of administrative costs

Balance at end of year

2006
£m

331
–
108
15
(48)
(5)

401

2005
£m

487
(109)
(28)
14
(21)
(12)

331

The pension mis-selling provision is included within the liabilities in respect of investment contracts with discretionary participation
features under IFRS 4.

The liability accounting for the contracts which are the subject of the mis-selling provision is reflected in two elements, namely the core
policyholder liability determined on the basis applied for other contract liabilities and the mis-selling provision. The overall liability for
these contracts remains appropriate in the context of the accounting for policyholder liabilities that determines the calculation of both
elements. However, the constituent elements are reallocated and remeasured for the changes arising from the application of the realistic
Peak 2 basis of liabilities for the core policyholder liability, as reflected in the IFRS policy improvement to apply the UK GAAP standard 
FRS 27 as described in section A4.

The change arising from the adoption of FRS 27 in 2005 is due to two factors, namely:

(i) Under the FRS 27 basis, which follows the FSA realistic Peak 2 approach, best estimate assumptions apply. Previously a margin for
adverse deviation was incorporated; and

(ii) The pension mis-selling provision is the additional amount needed i.e. between the value of the guarantees given to policyholders 
and the values of the personal pension policies. The latter item is calculated differently under the previous Peak 1 and Peak 2 bases. 
The Peak 1 calculation is deterministic and excludes provision for terminal bonus. The Peak 2 calculation is stochastic and includes
provision for terminal bonus.

The FSA periodically updates the actuarial assumptions to be used in calculating the provision, including interest rates and mortality
assumptions. The pension mis-selling provision represents the discounted value of future expected payments, including benefit payments
and all internal and external legal and administrative costs of adjudicating, processing and settling those claims. To the extent that amounts
have not been paid, the provision increases each year reflecting the shorter period of discount.

The directors believe that, based on current information, the provision, together with future investment return on the assets backing the
provision, will be adequate to cover the costs of pension mis-selling as well as the costs and expenses of the Group’s pension review unit
established to identify and settle such cases. Such provision represents the best estimate of probable costs and expenses. However, there
can be no assurance that the current provision level will not need to be increased.

The costs associated with the pension mis-selling review have been met from the inherited estate. Accordingly, these costs have not been
charged to the asset shares used in the determination of policyholder bonus rates. Hence policyholders’ pay-out values have been
unaffected by pension mis-selling.

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In 1998, Prudential stated that deducting mis-selling costs from the inherited estate would not impact its bonus or investment policy and it
gave an assurance that if this unlikely event were to occur, it would make available support to the fund from shareholder resources for as
long as the situation continued, so as to ensure that policyholders were not disadvantaged. The assurance was designed to protect both
existing policyholders at the date it was announced, and policyholders who subsequently purchased policies while the pension mis-selling
review was continuing.

This review was completed on 30 June 2002. The assurance will continue to apply to any policy in force at 31 December 2003, both for
premiums paid before 1 January 2004, and for subsequent regular premiums (including future fixed, RPI or salary related increases and
Department of Work and Pensions rebate business). The assurance has not applied to new business since 1 January 2004. New business
in this context consists of new policies, new members to existing pension schemes plus regular and single premium top-ups, transfers and
switches to existing arrangements. The maximum amount of capital support available under the terms of the assurance will reduce over
time as claims are paid on the policies covered by it.

The bonus and investment policy for each type of with-profits policy is the same irrespective of whether or not the assurance applies.
Hence removal of the assurance for new business has had no impact on policyholder returns and this is expected to continue for the
foreseeable future.

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Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

H14: Provisions and contingencies continued

Mortgage endowment products review
In common with several other UK insurance companies, the Group used to sell low-cost endowment products related to repayment of
residential mortgages. At sale, the initial sum assured is set at a level such that the projected benefits, including an estimate of the annual
bonus receivable over the life of the policy, will equal or exceed the mortgage debt. Because of a decrease in expected future investment
returns since these products were sold, the FSA is concerned that the maturity value of some of these products will be less than the
mortgage debt. The FSA has worked with insurance companies to devise a programme whereby the companies write to customers
indicating whether they may have a possible shortfall and outline the actions that the customers can take to prevent this possibility.

The Group is exposed to mortgage endowment products in respect of policies issued by Scottish Amicable Life plc (SAL) and policies
issued by Scottish Amicable Life Assurance Society (SALAS) which were transferred into SAIF. At 31 December 2006, provisions of 
£5 million (2005: £6 million) in SAL and £45 million (2005: £50 million) in SAIF were held to cover potential compensation in respect 
of mortgage endowment product mis-selling claims. As SAIF is a separate sub-fund of the Prudential Assurance long-term business fund,
this provision has no impact on shareholders.

In addition, in the year ended 31 December 2006 Prudential Assurance’s main with-profits fund paid compensation of £11 million (2005:
£24 million) in respect of mortgage endowment products mis-selling claims and at 31 December 2006 held a provision of £60 million
(2005: £63 million) in respect of further compensation. The movement in this provision has no impact on the Group’s profit before tax.

In May 2006, the Group introduced a deadline for both Prudential and Scottish Amicable mortgage endowment complaints. Impacted
customers have three years to lodge a mis-selling complaint in line with the time limit prescribed by the FSA and the ABI.

Guaranteed annuities
Prudential Assurance used to sell guaranteed annuity products in the UK and at 31 December 2006 held a provision of £47 million 
(2005: £52 million) within the main with-profits fund to honour guarantees on these products. The Group’s main exposure to guaranteed
annuities in the UK is through SAIF and at 31 December 2006 a provision of £561 million (2005: £619 million) was held in SAIF to honour
the guarantees. As SAIF is a separate sub-fund of the Prudential Assurance long-term business fund, the movement in this provision has
no impact on shareholders.

Other matters
Inherited estate of the PAC long-term fund
The assets of the main with-profits fund within the long-term fund of PAC comprise the amounts that it expects to pay out to meet its
obligations to existing policyholders and an additional amount used as working capital. The amount payable over time to policyholders
from the with-profits fund is equal to the policyholders’ accumulated asset shares plus any additional payments that may be required 
by way of smoothing or to meet guarantees. The balance of the assets of the with-profits fund is called the ‘inherited estate’ and has
accumulated over many years from various sources.

The inherited estate represents the major part of the working capital of PAC’s long-term insurance fund. This enables the Company to
support with-profits business by providing the benefits associated with smoothing and guarantees, by providing investment flexibility 
for the fund’s assets, by meeting the regulatory capital requirements that demonstrate solvency and by absorbing the costs of significant
events or fundamental changes in its long-term business without affecting the bonus and investment policies. The size of the inherited
estate fluctuates from year to year depending on the investment return and the extent to which it has been required to meet smoothing
costs, guarantees and other events.

PAC believes that it would be beneficial if there were greater clarity as to the status of the inherited estate. As a result, PAC has
announced that it has begun a process to determine whether it can achieve that clarity through a reattribution of the inherited estate. 
As part of this process a Policyholder Advocate has been nominated to represent policyholders’ interests. This nomination does not 
mean that a reattribution will occur. 

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Given the size of the Group’s with-profits business any proposal is likely to be time consuming and complex to implement and is likely to
involve a payment to policyholders from shareholders’ funds. If a reattribution is completed the inherited estate will continue to provide
working capital for the long-term insurance fund.

Support for long-term business funds by shareholders’ funds
As a proprietary insurance company, the Group is liable to meet its obligations to policyholders even if the assets of the long-term funds
are insufficient to do so. The assets, represented by the ‘unallocated surplus of with-profits funds’, in excess of amounts expected to be
paid for future terminal bonuses and related shareholder transfers (the excess assets) in the long-term funds could be materially depleted
over time by, for example, a significant or sustained equity market downturn, costs of significant fundamental strategic change or a
material increase in the pension mis-selling provision. In the unlikely circumstance that the depletion of the excess assets within the long-
term fund was such that the Group’s ability to satisfy policyholders’ reasonable expectations was adversely affected, it might become
necessary to restrict the annual distribution to shareholders or to contribute shareholders’ funds to the long-term funds to provide
financial support.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

H14: Provisions and contingencies continued

In 1997, the business of SALAS, a mutual society, was transferred to Prudential Assurance. In effecting the transfer, a separate sub-fund,
SAIF, was established within Prudential Assurance’s long-term business fund. This sub-fund contains all the with-profits business and all
other pension business that was transferred. No new business has been or will be written in the sub-fund and the sub-fund is managed 
to ensure that all the invested assets are distributed to SAIF policyholders over the lifetime of SAIF policies. With the exception of certain
amounts in respect of the unitised with-profits life business, all future earnings arising in SAIF are retained for SAIF policyholders. Any
excess (deficiency) of revenue over expense within SAIF during a period is offset by a transfer to (from) the SAIF unallocated surplus.
Shareholders have no interest in the profits of SAIF but are entitled to the investment management fees paid on this business. With the
exception of certain guaranteed annuity products mentioned earlier in this note, and certain products which include a minimum
guaranteed rate of accumulation, the majority of SAIF with-profits policies do not guarantee minimum rates of return to policyholders.

Should the assets of SAIF be inadequate to meet the guaranteed benefit obligations to the policyholders of SAIF, the Prudential Assurance
long-term fund would be liable to cover any such deficiency. Due to the quality and diversity of the assets in SAIF and the ability of SAIF 
to revise guaranteed benefits in the event of an asset shortfall, the directors believe that the probability of either the Prudential Assurance
long-term fund or the Group’s shareholders’ funds having to contribute to SAIF is remote.

Guarantees and commitments
Guarantee funds in both the UK and the US provide for payments to be made to policyholders on behalf of insolvent life insurance
companies. These guarantee funds are financed by payments assessed on solvent insurance companies based on location, volume, and
types of business. The Group estimated its reserve for future guarantee fund assessments for Jackson to be £9 million at 31 December
2006 (2005: £11 million). Similar assessments for the UK businesses were not significant. The directors believe that the reserve is
adequate for all anticipated payments for known insolvencies.

Jackson has commitments for future payments related to equity index call options totalling £0.3 million at 31 December 2006 (2005:
£3 million). The commitments were entered into in the normal course of business to hedge obligations associated with the issuance 
of equity index-linked immediate and deferred annuities. The final payment is due in 2007.

At 31 December 2006, Jackson has unfunded commitments of £174 million (2005: £227 million) related to its investments in limited
partnerships and of £38 million (2005: £104 million) related to commercial mortgage loans. These commitments were entered into 
in the normal course of business and the directors do not expect a material adverse impact on the operations to arise from them.

The Group has provided, from time to time, other guarantees and commitments to third parties entered into in the normal course 
of business but the directors do not consider that the amounts involved are significant.

H15: Other liabilities

Creditors arising from direct insurance and reinsurance operations
Interest payable
Derivative liabilities
Other items

Total

2006
£m

521
90
663
378

2005
£m

474
61
851
384

1,652

1,770

218

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

I: Other notes

I1: Staff and pension plans

(a) Staff and employment costs
The average number of staff employed by the Group during the year were:

Business operations:
UK operations
US operations
Asian operations

Venture investment subsidiaries of the PAC with-profits fund

Total

The costs of employment were:

Business operations:
Wages and salaries
Social security costs

Other pension costs (see below)
Pension actuarial gains credited to income statement

Venture investment subsidiaries of the PAC with-profits fund (see below)

Total

2006

2005

10,914
2,863
12,114
8,898

10,708
2,588
9,652
8,713

34,789

31,661

2006
£m

2005
£m

825
65

72
(469)

(397)
230

723

799
64

77
(155)

(78)
206

991

Other pension costs comprises £45 million (2005: £54 million) relating to defined benefit schemes and £27 million (2005: £23 million)
relating to defined contribution schemes. Of the defined contribution scheme costs, £14 million (2005: £13 million) related to overseas
defined contribution schemes. The £45 million (2005: £54 million) comprises £29 million (2005: £43 million) charge on an economic basis,
reflecting the total assets of the schemes, and a further £16 million (2005: £11 million) charge to adjust for amounts invested in Prudential
insurance policies to arrive at the IAS 19 basis charge. The £469 million (2005: £155 million) of actuarial gains comprises £485 million
(2005: £171 million) of actuarial gains on an economic basis and £16 million (2005: £16 million) actuarial losses for amounts invested 
in Prudential insurance policies. The derivation of these amounts is shown in note (b)(i)7 below.

Of the £230 million (2005: £206 million) costs of employment for venture investment subsidiaries, £189 million (2005: £169 million) relates
to wages and salaries, £27 million (2005: £31 million) relates to social security costs and £14 million (2005: £6 million) relates to pension costs.

(b) Pension plans
(i) Defined benefit plans
1. Summary
The Group business operations operate a number of pension schemes. The specific features of these plans vary in accordance with the
regulations of the country in which the employees are located, although they are, in general, funded wholly by the Group and based
either on a cash balance formula or on years of service and salary earned in the last year or years of employment. The largest defined
benefit scheme is the principal UK scheme, namely the Prudential Staff Pension Scheme (PSPS). 88 per cent (2005: 90 per cent) of the
liabilities of the Group defined benefit schemes are accounted for within PSPS.

The Group also operates two smaller defined benefit schemes for UK employees in respect of Scottish Amicable and M&G activities. 
For all three schemes the projected unit method was used for the most recent full actuarial valuations. There is also a small defined benefit
scheme in Taiwan.

As at 31 December 2006, the shareholders’ share of the surplus for PSPS and the deficits of the other schemes amounted to an £8 million
deficit net of related tax relief (2005: £153 million deficit). These amounts are determined after including amounts invested by PSPS and
the M&G scheme in Prudential policies as explained later in this note.

Defined benefit schemes in the UK are generally required to be subject to full actuarial valuation every three years to assess the
appropriate level of funding for schemes having regard to their commitments. These valuations include assessments of the likely rate 
of return on the assets held within the separate trustee administered funds. PSPS was last actuarially valued as at 5 April 2005 and this
valuation demonstrated the scheme to be 94 per cent funded, with a shortfall of actuarially determined assets to liabilities of six per cent,
representing a deficit of £243 million.

Prudential plc Annual Report 2006

219

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

I1: Staff and pension plans continued

The finalisation of the valuation as at 5 April 2005 was accompanied by changes to the basis of funding for the scheme. For 2006 and
future years, deficit funding amounts designed to eliminate the actuarial deficit over a 10-year period have been and are being made. 
Total contributions to the Scheme for deficit funding and employer’s contributions for ongoing service for current employees are expected
to be of the order of £70-75 million per annum over a 10-year period. However, in the calendar year 2006, total contributions were £137
million. This amount reflects an increased level of current contributions for ongoing service and deficit funding backdated to 6 April 2005.
These amounts compared to total contributions in 2005 of £19 million.

Under IAS 19 the basis of valuation differs markedly from the full triennial valuation basis. In particular, IAS 19 requires assets of the
scheme to be valued at their market value at the year end, while pension liabilities are required to be discounted at a rate consistent with
the current rate of return on a high quality corporate bond. As a result, the difference between IAS 19 basis assets and liabilities can be
volatile. For those schemes such as PSPS, which hold a substantial proportion of their assets in equity investments, the volatility can be
particularly significant. The economic basis (including investments of PSPS and the M&G scheme in Prudential policies as assets) for 2006,
a £28 million (2005: £21 million) pre-tax shareholder charge to operating results based on longer-term returns arises. In addition, outside
the operating result, but included in total profits is a pre-tax shareholder credit of £167 million (2005: £32 million) for net actuarial gains. 

In addition, also on the economic basis, the PAC with-profits sub-fund was charged £1 million (2005: £22 million) for the aggregate of
service cost and net finance income and benefited by £318 million (2005: £139 million) for its share of net actuarial gains on the scheme
assets and liabilities. As shareholder profits for the PAC with-profits sub-fund reflects the surplus for distribution, these amounts are
effectively absorbed by an increased charge in the income statement for the transfer to the liability for unallocated surplus. 

The actuarial gains primarily represent the difference between actual and expected investment returns for the schemes and the reduction
in liabilities caused by an increase in the discount rate caused by increases in corporate bond returns.

In 2006, the PSPS asset allocation was altered away from equity investments such that at 31 December 2006 the market value of equities
for the Group’s defined benefit schemes represented 31 per cent (2005: 52 per cent) of the total asset value whilst the bond portfolio
accounted for 43 per cent (2005: 34 per cent). The asset allocation is shown in note 5.

Surpluses and deficits on the Group’s defined benefit schemes are apportioned to the PAC life fund and shareholders’ funds based on
estimates of employees’ service between them. At 31 December 2005, the deficit on the PSPS was apportioned in the ratio 70/30
between the life fund and shareholder-backed operations. This ratio was determined following extensive analysis of the source of the
cumulative funding for the scheme to that date. 

This basis has been applied for 2006 to the asset and liability movements relating to the position at 1 January 2006, and also to the 
deficit funding paid in the year. However, the IAS 19 service cost for the year and employer contributions for ongoing service of current
employees, have been apportioned in the ratio relevant to current activity. Reflecting these two elements, at 31 December 2006, the total
share of the surplus on PSPS and the deficit on the smaller Scottish Amicable scheme attributable to the PAC with-profits fund amounted
to a net surplus of £66 million net of related tax relief.

The discussions with the Scheme Trustee also led to an altered expectation in 2005 as to future discretionary increases. Previously, it had
been the custom to award discretionary increases by reference to inflation levels. From 2005 it was intended that discretionary increases
will in most circumstances not exceed 2.5 per cent.

2. Corporate Governance
The rules of the Group’s largest pension arrangement, the defined benefit section of PSPS, a final salary scheme, specify that, in exercising
its investment powers, the Trustee’s objective is to achieve the best overall investment return consistent with the security of the assets of
the scheme. In doing this, regard is had to the nature and duration of the scheme’s liabilities. The Trustee sets the benchmark for the asset
mix, following analysis of the liabilities by the Scheme’s Actuary and, having taken advice from the Investment Managers, then selects
benchmark indices for each asset type in order to measure investment performance against a benchmark return.

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The Trustee reviews strategy, the asset mix benchmark and the Investment Managers’ objectives every three years, to coincide with the
Actuarial Valuation, or earlier if the Scheme Actuary recommends. Interim reviews are conducted annually based on changing economic
circumstances and financial market levels.

The Trustee sets the general investment policy and specifies any restrictions on types of investment and the degrees of divergence
permitted from the benchmark, but delegates the responsibility for selection and realisation of specific investments to the Investment
Managers. In carrying out this responsibility, the Investment Managers are required by the Pensions Act 1995 to have regard to the need
for diversification and suitability of investments. Subject to a number of restrictions contained within the relevant investment management
agreements, the Investment Managers are authorised to invest in any class of investment asset. However, the Investment Managers will
not invest in any new class of investment asset without prior consultation with the Trustee.

The Trustee consults the Principal Employer, the Prudential Assurance Company, on these investment principles, but the ultimate
responsibility for the investment of the assets of the scheme lies with the Trustee.

220

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

I1: Staff and pension plans continued

The investment policies and strategies for the other two UK defined benefit schemes, the M&G Group Pension Scheme and the Scottish
Amicable Staff Pension Scheme, which are both final salary schemes, follow similar principles, but have different target allocations,
reflecting the particular requirements of the schemes.

3. Assumptions
The actuarial assumptions used in determining benefit obligations and the net periodic benefit costs for the years ended 31 December
were as follows:

Discount rate
Rate of increase in salaries
Rate of increase of pensions in payment for inflation:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)*
Discretionary*

Expected returns on plan assets

2006
%

5.2
5.0

3.0
2.5
2.5
5.9

2005
%

4.8
4.8

2.8
2.5
2.5
6.1

*The rates of 2.5 per cent shown are those for PSPS. Assumed rates of increase of pensions in payment for inflation for all other schemes are 3.0 per cent in 2006 (2005: 2.8 per cent).

The change of assumption for discretionary increases first applied in 2005 following discussion with the PSPS trustee. For the purpose 
of future discretionary awards, it is assumed that a cap of a 2.5 per cent rate of increase will apply rather than, as previously applied, the
assumed long-term inflation rate.

The calculations are based on current actuarially calculated mortality estimates with a specific allowance made for future improvements in
mortality, which is broadly in line with that adopted for the 92 series of mortality tables prepared by the Continuous Mortality Investigation
Bureau of the Institute and Faculty of Actuaries.

The tables used for PSPS at 31 December 2006 were:

Male: 100 per cent PMA92 with CMIR17 improvements to the valuation date and medium cohort improvements in future; and

Female: 100 per cent PFA92 with CMIR17 improvements to the valuation date and medium cohort improvements in future.

The assumed life expectancies on retirement at age 60, based on the mortality table used was:

Retiring today
Retiring in 15 years’ time

The mean term of the current PSPS liabilities is around 20 years.

Years

Male

25.0
26.1

Female

28.1
29.1

Using external actuarial advice provided by Watson Wyatt Partners for the valuation of PSPS and by Aon Limited for the M&G scheme,
and internal advice for the Scottish Amicable scheme, the most recent full valuations have been updated to 31 December 2006, applying
the principles prescribed by IAS 19.

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4. Summary financial position
The Group liability in respect of defined benefit pension schemes is as follows:

Economic position:

Surplus (deficit), gross of deferred tax, based on scheme assets held, including investments 

in Prudential insurance policies:
Attributable to the PAC with-profits fund (i.e. absorbed by the liability for unallocated surplus)
Attributable to shareholder-financed operations (i.e. to shareholders’ equity)

Economic surplus (deficit) – as explained in note 5 below
Add back: investments in Prudential insurance policies (offset on consolidation in the Group financial 

statements against insurance liabilities)

Provision included in balance sheet under IAS 19 – as explained in note 7 below

2006
£m

2005
£m

73
(8)

65

(287)

(222)

(329)
(214)

(543)

(253)

(796)

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The following disclosures explain the economic position and IAS 19 basis of accounting after eliminating investment in Prudential
insurance policies on consolidation.

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

I1: Staff and pension plans continued

5. Group economic financial position
The economic financial position of the deferred benefit pension schemes reflects the total assets of the schemes including investments in
Prudential policies. This is to be contrasted with the IAS 19 basis assets of the PSPS and M&G schemes, as consolidated into the Group
balance sheet, which exclude investments in Prudential insurance policies which on the financial statement presentation are offset against
policyholder liabilities.

(i) The surplus or deficits on the PSPS and Scottish Amicable schemes are partially attributable to the PAC with-profits fund; and

(ii) The M&G pension scheme has invested £161 million at 31 December 2006 (2005: £147 million) in Prudential insurance policies.
Additionally, the PSPS scheme has invested £126 million at 31 December 2006 (2005: £106 million) in Prudential insurance policies. 
As required by IFRS, this amount of scheme asset is eliminated against the policyholder liability and hence, for the purposes of preparing
the consolidated balance sheet, the IAS 19 basis net pension liability is £287 million (2005: £253 million) lower than the ‘economic basis’
surplus of £65 million (2005: ‘economic basis’ deficit of £543 million).

On the ‘economic basis’, after including the underlying assets represented by the investments in Prudential insurance policies as scheme
assets, the assets of the schemes at 31 December were:

2006

2005

Equities
Bonds
Properties
Cash

Total value of assets

£m

1,628
2,259
638
750

5,275

%

31
43
12
14

100

£m

2,543
1,663
590
79

4,875

%

52
34
12
2

100

The present value of the liabilities of the four schemes at 31 December 2006 was £5,210 million (2005: £5,418 million). The resulting scheme
surplus or deficit arising from the excess of assets over liabilities or vice versa at 31 December 2006 comprised surplus of £73 million
(2005: deficit of £329 million) attributable to the PAC with-profits fund and deficit of £8 million (2005: deficit of £214 million) attributable
to shareholder operations.

The movements in the deficit on the ‘economic basis’ between scheme assets and liabilities were:

Current service cost
Contributions
Other finance income
Actuarial gains

Net decrease

2006
£m

(69)
152
40
485

608

2005
£m

(65)
29
22
171

157

222

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

I1: Staff and pension plans continued

Estimated pension scheme liability attributable to shareholder operations – economic basis
Movements on the pension scheme deficits (determined on the ‘economic basis’), to the extent attributable to shareholder operations are
as follows:

2006

Gross of tax deficit
Related deferred tax

Net of tax deficit

2005
Gross of tax deficit
Related deferred tax

Net of tax deficit

At beginning
of year
£m

(214)
61

(153)

(175)
49

(126)

Notes
(i) Charge to operating results (based on longer-term investment returns)
This comprises:

Current service cost
Finance income (expense):

Interest on pension scheme liabilities
Expected return on pension scheme assets

Total charge net of finance income
Less: amount attributable to PAC with-profits fund

Charge to operating results, based on longer-term investment returns, attributable to shareholders

(ii) Actuarial and other gains and losses
This comprises:

Actual less expected return on pension scheme assets
Experience gains on scheme liabilities
Changes in assumptions underlying the present value of scheme liabilities

Total actuarial and other gains
Less: amount attributable to PAC with-profits fund

Actuarial gains attributable to shareholders
Add: additional loss on change of estimate of allocation of opening 2005 deficit 

between shareholder operations and the PAC with-profits fund

Charge for actuarial and other gains and losses attributable to shareholders, excluded from operating results 
based on longer-term investment returns, but included in profit before tax attributable to shareholders

Actuarial and other
gains and losses

Charge to
operating
results
(based on

Actuarial
gains
(losses)
longer-term attributable
investment
to
shareholders
returns)
(note ii)
(note i)
£m
£m

Charge for
revised
estimate 
PSPS of Contributions
paid by
shareholder
operations
£m

deficit
allocation
(note ii)
£m

(28)
9

(19)

(21)
6

(15)

167
(50)

117

32
(9)

23

–
–

–

(63)
19

(44)

67
(20)

47

13
(4)

9

2006
£m

(69)

(255)
295

40

(29)
1

(28)

2006
£m

156
18
311

485
(318)

167

–

167

At end
of year
£m

(8)
0

(8)

(214)
61

(153)

2005
£m

(65)

(257)
279

22

(43)
22

(21)

2005
£m

544
1
(374)

171
(139)

32

(63)

(31)

Since shareholder profits in respect of the PAC with-profits fund are a function of the actuarially determined surplus for distribution, the
overall income statement result is not directly affected by the level of pension cost or other expenses attributable to the fund.

Included within the charge for 2005 of £374 million for changes in assumptions is a credit for past service costs of £115 million for 
a reduction in the assumed level of discretionary increase for future pensions in payment for PSPS.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

I1: Staff and pension plans continued

Estimated pension scheme surplus (deficit) attributable to PAC with-profits fund – economic basis
Movements on the pension scheme surplus (deficits) (determined on the ‘economic basis’ under which PSPS scheme assets include
investments in Prudential insurance policies) are as follows:

2006

Gross of tax surplus (deficit)
Related deferred tax

Net of tax surplus (deficit)

2005
Gross of tax deficit
Related deferred tax

Net of tax deficit

Actuarial and other
gains and losses

Service
cost less
net finance
income
(note i
above)
£m

Credit for
revised
estimate of
PSPS deficit Contributions
paid by PAC
(note ii with-profits
fund
above)
£m
£m

allocation

Actuarial
gains
(losses)
(note ii
above)
£m

At beginning
of year
£m

(329)
33

(296)

(525)
53

(472)

(1)
0

(1)

(22)
2

(20)

318
(32)

286

139
(14)

125

–
–

–

63
(6)

57

85
(8)

77

16
(2)

14

At end
of year
£m

73
(7)

66

(329)
33

(296)

The charges and credits for service cost, net finance income, and actuarial and other gains and losses are included within the income
statement but taken account of in determining the charge in the income statement for the transfer to the liability for unallocated surplus 
of with-profits funds.

6. Movement in IAS 19 basis financial position
The change in the present value of the benefit obligation and the change in fair value of the assets for the total of the PSPS, Scottish
Amicable, M&G and Taiwan schemes over the period were as follows:

IAS 19 basis:

Investments
change in in Prudential
insurance
policies
£m

fair value of
plan assets
£m

IAS 19 basis:
change in
present
value
of benefit
obligation
£m

Economic
basis:
total assets
£m

4,622

253

4,875

4,622

253

4,875

279
1
148
140
(202)

16
1
4
16
(3)

295
2
152
156
(205)

4,988

287

5,275

(5,418)

(5,418)
(69)
(255)

(2)

329
205

(5,210)

Economic
basis:
net
obligation
£m

4,875
(5,418)

(543)
(69)
(255)
295
–
152
485
–

5,275
(5,210)

65

2006

Fair value of plan assets, beginning of year
Present value of benefit obligation, beginning of year

Service cost – current charge only
Interest cost
Expected return on plan assets
Employee contributions
Employer contributions
Actuarial gains
Benefit payments

Fair value of plan assets, end of year
Present value of benefit obligation, end of year

Economic basis surplus

224

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Group financial statements

Notes on the Group financial statements

I1: Staff and pension plans continued

2005

Fair value of plan assets, beginning of year
Present value of benefit obligation, beginning of year

Less: PSPS scheme plan assets used to acquire Prudential insurance policies
Service cost – current charge only
Interest cost
Expected return on plan assets
Employee contributions
Employer contributions
Actuarial and other gains*
Benefit payments

Fair value of plan assets, end of year
Present value of benefit obligation, end of year

Economic basis deficit

*Including £115 million credit for past service costs as described above.

7. IAS 19 basis financial position as consolidated
The IAS 19 basis net pensions deficit can be summarised as follows:

Fair value of plan assets, end of year
Present value of funded benefit obligation

Funded status
Present value of unfunded obligations (M&G scheme)*

Provision recognised in the balance sheet

IAS 19 basis:
change in
fair value of
plan assets
£m

Investments
in Prudential
insurance
policies
£m

Economic
basis:
total assets
£m

4,092

125

4,217

4,092
(99)

125
99

4,217
–

268
0
25
528
(192)

11
1
4
16
(3)

279
1
29
544
(195)

4,622

253

4,875

IAS 19 basis:
change in
present
value
of benefit
obligation
£m

(4,917)

(4,917)

(65)
(257)

(1)

(373)
195

(5,418)

Economic
basis:
net
obligation
£m

4,217
(4,917)

(700)
–
(65)
(257)
279
–
29
171
–

4,875
(5,418)

(543)

2006
£m

2005
£m

2004
£m

4,988
(5,023)

4,622
(5,228)

4,092
(4,777)

(35)
(187)

(222)

(606)
(190)

(796)

(685)
(140)

(825)

*The M&G pension scheme assets are invested in Prudential insurance policies. For IFRS accounting purposes, the M&G scheme is in effect unfunded. Please see above for more
details.

Components of net periodic pension cost
Current service cost
Interest cost

Expected return on assets – economic basis
Less: expected return on investments of scheme assets in Prudential insurance policies

Expected return on assets – IAS 19 basis**

Pension cost charge (as referred to in note I1(a))

Actuarial gains – economic basis
Less: actuarial gains on investments of scheme assets in Prudential insurance policies

Actuarial gains – IAS 19 basis (as referred to in note I1(a))

Net periodic pension credit (included within acquisition and other operating expenditure 

in the income statement)

**In determining the expected return on plan assets for 2006, the 6.1 per cent rate shown above has been applied to the opening assets.

2006
£m

2005
£m

(69)
(255)

295
(16)

279

(45)

485
(16)

469

(65)
(257)

279
(11)

268

(54)

171
(16)

155

424

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Prudential plc Annual Report 2006

225

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

I1: Staff and pension plans continued

The long-term expected rate of return has been taken to be the weighted average (by market value) of the long-term expected rates 
of return on each major asset class shown below:

2006

2005

2004

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Plan assets (IAS 19 basis)
Equity
Bonds
Properties
Cash

Total

Long-term expected rate of return
Equity
Bonds
Properties
Cash

Weighted average long-term expected rate of return

£m

%

£m

1,432
2,185
621
750

4,988

29
44
12
15

100

2,376
1,593
575
78

4,622

%

51
35
12
2

100

£m

2,516
993
520
63

4,092

2006
%

7.5
4.8
6.8
5.0

5.9

%

61
24
13
2

100

2005
%

7.1
4.5
6.4
4.5

6.1

The expected rates of return have been determined by reference to long-term expectations, the carrying value of the assets and equity
and other market conditions at the balance sheet date.

The actual return on plan assets was £419 million (2005: £796 million) on an IAS 19 basis.

None of the scheme assets included shares in Prudential plc or property occupied by the Prudential Group.

Fair value of plan assets, end of year (IAS 19 basis)
Present value of the benefit obligation, end of year

Plan assets in deficit of benefit obligation

Experience adjustments on plan liabilities
Percentage of plan liabilities at 31 December
Experience adjustments on plan assets (IAS 19 basis)
Percentage of plan assets at 31 December

2006
£m

2005
£m

2004
£m

4,988
(5,210)

4,622
(5,418)

4,092
(4,917)

(222)

(796)

(825)

18

1

(0.35)% (0.02)%

140
2.81% 11.42%

527

(17)
0.35%
112
2.74%

Total employer contributions expected to be paid into the Group defined benefit schemes for the year ending 31 December 2007
amounts to £93 million (2006: £85 million).

8. Sensitivity of PSPS financial position to key variables
The table below shows the sensitivity of the PSPS liabilities at 31 December 2006 of £4,607 million to changes in discount rates, inflation
rates and mortality assumptions.

Assumption

Discount rate

Discount rate

Rate of inflation

Change in assumption

Impact on scheme liabilities on IAS 19 basis

Decrease by 0.2% from 5.2% to 5.0%

Increase scheme liabilities by 3.6%

Increase by 0.2% from 5.2% to 5.4%

Decrease scheme liabilities by 3.4%

Decrease by 0.2% from 3.0% to 2.8%
with consequent reduction in salary increases

Decrease scheme liabilities by 1.3%

Mortality rates

Reduce rates from 100% of table to 95%

Increase liabilities by 1.2%

226

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

I1: Staff and pension plans continued

9. Transfer value of PSPS scheme
At 31 December 2006, it is estimated that the assets of the scheme are broadly sufficient to cover the liabilities of PSPS on a ‘buyout’ basis
including an allowance for expenses. The ‘buyout’ basis refers to a basis that might apply in the circumstance of a transfer to another
appropriate financial institution. In making this assessment it has been assumed that a more conservative investment strategy applies
together with a more prudent allowance for future mortality improvements and no allowance for discretionary pension increases.

(ii) Other pension plans
The Group operates various defined contribution pension schemes including schemes in Jackson, Egg and Asia. As noted earlier, the cost
of the Group’s contributions to these schemes in 2006 was £27 million (2005: £23 million).

I2: Share-based payments

(a) Relating to Prudential plc shares
The Group maintains 10 main share award and share option plans relating to Prudential plc shares, which are described below.

In the year ended 31 December 2006, two new incentive plans were created and approved by shareholders at the Annual General
Meeeting. The Group Performance Share Plan (GPSP) and the Business Unit Performance Plan (BUPP) were established and directors
were authorised to implement these schemes in the UK and other countries in which Prudential operates.

The GPSP is the new incentive plan in which all executive directors and other senior executives within the Group can participate. This
scheme was established as a replacement for the Restricted Share Plan (RSP) under which no further awards could be made after March
2006. Awards are granted either in the form of a nil cost option, conditional right over shares, or such other form that shall confer to the
participant an equivalent economic benefit, with a vesting period of three years. The performance condition for the initial awards was 
on the basis that Total Shareholder Return (TSR) outperformed an index comprising of peer companies. This approach is more robust 
than a rank-based approach and ensures that maximum vesting is only achieved if the Company outperforms the average comparator
performance by a significant margin. Outperformance would be measured on a compound basis and vesting of the awards between each
performance point is on a straight-line sliding scale basis. Participants would be entitled to the value of reinvested dividends that would
have accrued on the shares that vest. 

The RSP was, until March 2006, the Group’s long-term incentive plan for executive directors and other senior executives designed to
provide rewards linked to shareholder return. Each year participants were granted a conditional option to receive a number of shares.
There was a deferment period of three years at the end of which the award vested to an extent that depended on the performance of the
Group’s shares including notional reinvested dividends and on the Group’s underlying financial performance. After vesting, the award
may be exercised at zero cost at any time, subject to closed period rules, in the balance of a 10-year period. Shares are purchased in 
the open market by a trust for the benefit of qualifying employees. Currently, the trust holds at least the maximum number of shares
conditionally awarded and not yet forfeited or exercised. The RSP replaced the Executive Share Option Scheme in 1995 and all options
under this prior plan had been exercised at 31 December 2005.

No rights were granted in the RSP if the Company’s TSR performance as ranked against the comparator group is below 50th percentile.
For performance at 50th percentile, an award of 25 per cent of the maximum award is made. The maximum grant is made only if the TSR
ranking of the Company is 20th percentile or above. Between these points, the size of the grant made is calculated on a straight-line
sliding scale. This performance measure was chosen when the RSP was introduced as it reflected a combination of market practice, an
assessment of Prudential’s main competitors and the focus of UK investors at that time. In normal circumstances, directors may take up
their right to receive shares at any time during the following seven years.

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The BUPP is an incentive plan created to provide a common framework under which awards would be made to the Chief Executives of
Prudential UK & Europe insurance operations, Jackson and Prudential Corporation Asia, being a replacement to the existing incentive
plans for these individuals. The plan is an incentive to promote ownership and encourage accountability for sustained long-term regional
performance. Awards under this plan would be based on growth in Shareholder Capital Value on the European Embedded Value (EEV)
basis with performance measured over three years. Upon vesting, half of the awards would be released as shares and the other half would
be released in cash. Participants are entitled to receive the value of reinvested dividends over the performance period for those shares
that vest. The growth parameters for the awards would be relevant to each region and vesting of the awards between each performance
point is on a straight-line sliding scale basis.

The Savings-Related Share Option Scheme is designed to foster share ownership among UK and certain non-UK employees. Permanent
employees are eligible for this plan if they have been employed by the Group for the previous six months. At the outset, participants
choose an option period (three, five or seven years, or a combination of these periods) and the amount of monthly contributions to be
made from their earnings during the option period, which determines the number of options granted. The option price is fixed at the start
and is based on a discount of 20 per cent to the market price. Participants may exercise their options within six months of the end of the
option period. If options are not exercised, participants are entitled to receive a refund of their cash contributions plus interest.

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Prudential plc Annual Report 2006

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

I2: Share-based payments continued

The Prudential International Savings-Related Share Option Scheme operates on a similar basis to the UK Savings-Related Share Option
Scheme, for employees in Hong Kong, Malaysia, Singapore, Taiwan, India and Korea.

The International Savings-Related Share Option Scheme for Non-Employees also operates on a similar basis to the UK Savings-Related
Share Option Scheme, for agents in Hong Kong.

No options may be granted under the three savings-related schemes described above if such grant would cause the number of shares
which have been issued, or which remain issuable pursuant to options granted in the preceding 10 years under the scheme and other
share option schemes operated by the Company, or which have been issued under any other share incentive scheme of the Company, 
to exceed 10 per cent of the Company’s issued ordinary share capital at the proposed date of grant.

The Prudential UK Share Incentive Plan (SIP) is also designed to foster share ownership amongst staff in designated UK businesses. 
It enables employees to buy shares on a tax efficient basis. For every four partnership shares bought, an additional matching share is
granted, purchased in the open market. Participants have voting rights and are entitled to dividend payments which are reinvested in the
SIP. Partnership shares may be withdrawn from the scheme at any time while matching shares may only be withdrawn five years after their
award date.

Jackson operates a performance-related share award which, subject to the prior approval of the Jackson Remuneration Committee, 
may grant share awards to eligible employees in the form of a contingent right to receive shares or a conditional allocation of shares.
These share awards have vesting periods of four years and are at nil cost to the employee. The employee does not have any beneficial
ownership of the shares and, accordingly, does not have any right to dividends or voting rights attaching to the shares. Only issued shares
purchased from the open market are used for the performance share award and there is no limit on the value of shares which may be
granted to a participant in any year or over the life of the plan, which is usually no longer than 10 years.

The Annual Incentive Plan is designed so that a portion of any overall award may be made in the form of a deferred share award. 
A deferred share award is awarded to board members in respect of any overall annual incentive award above 50 per cent of salary, and
will represent the element of the bonus above 50 per cent of salary. The award is restricted for three years before it can be released,
subject to close periods, to the participant who must not be under a period of notice at the time and must still be in employment of
Prudential. The shares are held in the employee share trust and shares equivalent to dividends otherwise payable will accumulate up 
to the release date.

The Share Participation Plan was designed to encourage share ownership amongst senior executives and to provide rewards based upon
various performance factors of the Group. Each year, participants were offered the choice of a cash award, a matching share award if cash
or shares to the value of the cash award were lodged, or a combination of 50 per cent of each. Share awards vested after five years for
executive directors of Prudential plc and three years (formerly five years) for all other eligible employees and were transferred to the
participants at no additional cost. Ordinary shares for share awards were purchased in the open market by a trust, which held them during
the vesting period for the benefit of qualifying employees. At 31 December 2006, all outstanding shares in this plan have been paid for 
by employees and are registered in the names of the participants. No new shares have been granted in this scheme since 1999.

In addition, there are other share awards which included the 1,000 Day Long Term Incentive Plan (LTIP) and other arrangements.

The 1,000 Day LTIP plan is a UK insurance operations performance-based plan in which the UK Remuneration Committee could, at any
time up to 5 October 2005, select employees at its absolute discretion, for participation in the plan. The performance period was 1,000 days
and, based on the final performance level being at, or above, the threshold level, the committee shall grant participants 10 per cent of the
allocated award in 2005, 20 per cent in 2006 and the remaining 70 per cent in 2007. There are no beneficial interests, or any rights to
dividends until such time as the awards are released, at nil cost, to participants.

The other arrangements relate to various awards that have been made without performance conditions to individual employees, typically
in order to secure their appointment or ensure retention.

228

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

I2: Share-based payments continued

Movements in share options outstanding under the Group’s share-based compensation plans relating to Prudential plc shares during 2006
and 2005 were as follows:

2006

2005

Options outstanding (including conditional options)

Beginning of year:

Granted
Exercised
Forfeited
Expired

Adjustment in respect of Egg’s employees

End of year

Number of
options
(millions)

17.2
7.7
(5.1)
(1.2)
(3.1)
1.0

16.5

Weighted
average
exercise
price
£

2.23
2.96
2.75
0.85
4.09
3.64

2.47

Number of
options
(millions)

Weighted
average
exercise
price
£

18.4
3.7
(1.1)
(1.9)
(1.9)
–

17.2

2.21
1.83
2.78
0.81
2.21
–

2.23

3.30

Options immediately exercisable, end of year

0.2

3.56

0.4

The weighted average share price of Prudential plc for the year ended 31 December 2006 was £6.25 compared to £5.01 for the year
ended 31 December 2005.

Movements in share awards outstanding under the Group’s share-based compensation plans relating to Prudential plc shares at
31 December 2006 and 2005 were as follows:

Awards outstanding

Beginning of year:

Granted
Exercised
Forfeited
Expired

End of year

2006
Number of
awards
(millions)

2005
Number of
awards
(millions)

4.9
3.2
(1.0)
(0.5)
–

6.6

2.4
2.8
(0.1)
(0.1)
(0.1)

4.9

The following table provides a summary of the range of exercise prices for Prudential plc options (including conditional options)
outstanding at 31 December 2006.

Range of exercise prices

Between £0 and £1
Between £1 and £2
Between £2 and £3
Between £3 and £4
Between £4 and £5
Between £5 and £6
Between £6 and £7
Between £7 and £8

Outstanding

Weighted
average
remaining
contractual
life
(years)

Exercisable

Weighted
average
exercise
prices
£

Number
exercisable
(millions)

Weighted
average
exercise
prices
£

8.6
–
2.3
2.0
3.6
3.3
0.6
0.9

4.8

–
–
2.66
3.52
4.60
5.63
6.41
7.15

2.47

0.0
–
0.0
0.2
–
0.0
0.0
–

0.2

–
–
2.66
3.62
–
5.79
6.34
–

3.56

Number
outstanding
(millions)

5.7
–
3.2
3.1
3.8
0.7
0.0
0.0

16.5

Prudential plc Annual Report 2006

229

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

I2: Share-based payments continued

The following table provides a summary of the range of exercise prices for Prudential plc options (including conditional options)
outstanding at 31 December 2005.

Outstanding

Exercisable

Range of exercise prices

Between £0 and £1
Between £1 and £2
Between £2 and £3
Between £3 and £4
Between £4 and £5
Between £5 and £6
Between £6 and £7
Between £7 and £8

Weighted
average
remaining
contractual
life
(years)

Number
outstanding
(millions)

Weighted
average
exercise
prices
£

Number
exercisable
(millions)

Weighted
average
exercise
prices
£

4.7
–
8.0
3.5
0.8
0.2
0.0
0.0

17.2

8.3
–
1.9
2.7
3.9
1.3
1.1
1.7

3.9

–
–
2.66
3.53
4.07
5.63
6.56
7.15

2.23

–
–
–
0.4
–
0.0
0.0
0.0

0.4

–
–
–
3.29
–
5.39
6.66
7.15

3.30

The years shown above for weighted average remaining contractual life include the time period from end of vesting period to expiration 
of contract.

The weighted average fair values of Prudential plc options and awards granted during the period are as follows:

2006
Weighted average fair value

2005
Weighted average fair value

RSP and 
GPSP
£

4.30

Other
options
£

2.05

Awards
£

6.46

RSP
£

2.96

Other 
options
£

1.82

Awards
£

4.59

The fair value amounts relating to all options including conditional nil cost options above were determined using the Black-Scholes and the
Monte Carlo option-pricing models using the following assumptions:

2006

2005

Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected option life (years)
Weighted average exercise price (£)
Weighted average share price (£)

RSP and 
GPSP

2.64
25.48
4.68
3.00
–
6.80

Other
options

2.64
34.32
4.70
3.42
5.06
6.51

RSP

3.19
42.93
4.65
3.00
–
5.01

Other
options

3.19
40.38
4.41
3.62
3.97
5.12

Under IFRS, compensation costs for all share-based compensation plans are determined using the Black-Scholes model and the Monte
Carlo model. Share options and awards are valued using the share price at the date of grant. The compensation costs for all awards and
options are recognised in net income over the plans’ respective vesting periods. The Group uses the Black-Scholes model to value all
options other than the RSP and GPSP. For these options, the Group uses a Monte Carlo model in order to allow for the impact of the 
TSR performance conditions. These models are used to calculate fair values for share options and awards at the grant date based on the
quoted market price of the stock at the measurement date, the amount, if any, that the employees are required to pay, the dividend yield,
expected volatility, risk-free interest rates and exercise prices.

The expected volatility is measured as the standard deviation of expected share price returns based on statistical analysis of daily share
prices over a period up to the grant date equal to the expected life of options. Risk-free interest rates are UK gilt rates with projections for
three, five and seven year terms to match corresponding vesting periods. Dividend yield is determined as the average yield over the year
of grant and expected dividends are not incorporated into the measurement of fair value. For the RSP, volatility and correlation of the
comparator group with the Group are required. These assumptions are based on the TSR of the comparators over a period up to the grant
date equal to the performance period. For grants in 2006, an average comparator volatility of 24 per cent and an average correlation of
comparators of 19 per cent were used. In addition, for the GPSP, volatility and correlation between Prudential and an index constructed
from a simple average of the TSR growth of 10 companies is required. For grants in 2006, an average index volatility and correlation of
14 per cent and 71 per cent respectively, were used. 

230

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Group financial statements

Notes on the Group financial statements

I2: Share-based payments continued

When options are granted or awards made to employees, an estimate is made of what percentage is more than likely to vest, be forfeited,
lapse or cancelled based on historical information. Based on these estimates, compensation expense to be accrued at that date is
calculated and amortised over the vesting period. For early exercises of options or release of awards due to redundancy, death or
resignation, the compensation expense is immediately recognised and for forfeitures due to employees leaving the Group, any previously
recognised expense is reversed. However, if an employee loses their award because of the Group’s failure to meet the performance
criteria, previously recognised expense is not reversed.

During the year, the Group granted share options to certain non-employee independent financial advisors. Those options were measured
using the Black-Scholes option pricing model with assumptions consistent with those of other share options. These transactions were
measured using an option model because the Group does not receive a separate and measurable benefit from those non-employees 
in exchange for the options granted. As such, the fair value of the options themselves is more readily determinable than the services
received in return.

(b) Relating to Egg plc shares
In April 2006, Prudential became bound or entitled to acquire shares in Egg following the announcement of its intention in December
2005 to acquire the minority interests in Egg representing approximately 21.7 per cent of the existing issued share capital of Egg. As a
consequence of this acquisition, employees of Egg that were participants of its SAYE schemes were requested to either rollover all or part
of their options for equivalent options in Prudential shares or to take no action. Employees could adopt different courses of actions for
options granted on different dates but may only adopt one course of action in respect of each grant of options. The rollover was based on
employees receiving 0.2237 Prudential shares for each Egg share that was under option with total amount payable for the new Prudential
shares being exactly the same as the total amount payable for the Egg shares. 

In addition, all outstanding executive share options became exercisable and awards under the RSP were assessed against the performance
conditions. None of the awards met the performance conditions and they have therefore lapsed in February 2006 following consideration
of the performance measurement results by the Remuneration Committee. At 31 December 2006, SAYE options to acquire 135,003 Egg
shares remains outstanding because certain employees chose not to take any action. 

In 2005, the Group maintained three main share award and share option plans relating to Egg shares, which are described below. 

Awards of shares were made under the RSP at no cost to eligible employees selected by the Remuneration Committee. All Egg’s directors
and employees, including employees of its subsidiaries, were eligible to participate, subject to the discretion of the Remuneration
Committee. It was, however, intended that participation would, in practice, be restricted to selected individuals in key positions.
Employees within two years of their anticipated retirement date were not eligible to participate, except in circumstances which the
Remuneration Committee considered to be exceptional.

Egg established a discretionary employee benefit trust, the Egg Employee Trust, by a trust deed dated 26 April 2000 between Egg and
Mourant & Co. Trustees Limited. At 31 December 2005, the trust held 3.4 million ordinary shares with a market value of £4.2 million
which were intended to be used principally for delivery of shares under the employee incentive plans. These shares with a nominal value
of £1.7 million were purchased on the open market at a cost of £4.5 million.

Egg made the vesting of awards subject to the satisfaction of performance conditions from January 2004 onwards. Previously, the awards
had been conditional on service completed. The arrangements for the distribution to employees of shares held in trust and for entitlement
to dividend depended on the particulars of each award. Shares held in trust were conditionally gifted to employees. The costs of share
awards were charged to the income statement evenly over the period of service for which awards were made for schemes granted after
7 November 2002.

Egg also operated a sharesave scheme, which was an Inland Revenue approved all-employee Save as You Earn scheme. Under this
scheme, employees entered into either three or five year contracts, at the end of which time they would be entitled to exercise their
options and purchase shares at an exercise price fixed at a 20 per cent discount to the share price at the date of grant. Employees had six
months after the contract matured in which to exercise the options. These options continued in force until their normal maturity dates.

Prudential plc Annual Report 2006

231

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

I2: Share-based payments continued

Analysis of the movements in the number of shares and weighted average exercise price (with the exception of the Egg RSP where the
exercise price is £nil) of options are set out below:

Egg RSP awards made prior to 7 November 2002.

Outstanding at beginning of year
Forfeited
Exercised

Outstanding and exercisable at the end of year

Egg RSP awards made after 7 November 2002.

Outstanding at beginning of year
Granted
Forfeited
Exercised
Expired

Outstanding and exercisable at the end of year

Egg sharesave scheme awards made prior to 7 November 2002.

Number
(millions)

2006

–
–
–

–

Number
(millions)

2006

6.1
–
(2.2)
–
(3.9)

–

2005

0.8
(0.7)
(0.1)

0.0

2005

6.2
1.7
(1.5)
(0.3)
–

6.1

Outstanding at beginning of year
Forfeited
Exercised
Transferred to Prudential SAYE scheme

Outstanding and exercisable at the end of year

3 Year Employee Sharesave Scheme

5 Year Employee Sharesave Scheme

Number
(millions)

Weighted average
exercise price £

Number
(millions)

Weighted average
exercise price £

2006

0.5
(0.0)
(0.2)
(0.3)

–

2005

0.7
(0.2)
0.0
–

0.5

2006

1.15
1.15
1.15
1.15

–

2005

1.16
1.20
1.15
–

1.15

2006

0.3
(0.0)
(0.3)
–

–

2005

0.4
(0.1)
–
–

0.3

2006

1.20
1.30
1.20
–

1.24

2005

1.20
1.19
–
–

1.20

Egg sharesave scheme awards made after 7 November 2002.

Outstanding at beginning of year
Granted
Forfeited
Exercised
Transferred to Prudential SAYE scheme

Outstanding and exercisable at the end of year

3 Year Employee Sharesave Scheme

5 Year Employee Sharesave Scheme

Number
(millions)

Weighted average
exercise price £

Number
(millions)

Weighted average
exercise price £

2006

3.2
–
(0.3)
(0.0)
(2.8)

0.1

2005

3.0
0.9
(0.7)
0.0
–

3.2

2006

0.86
–
0.85
0.80
0.85

0.88

2005

0.85
0.86
0.87
0.80
–

0.86

2006

0.9
–
(0.0)
–
(0.9)

–

2005

1.0
0.1
(0.2)
–
–

0.9

2006

0.83
–
1.03
–
0.83

0.94

2005

0.84
0.86
0.88
–
–

0.83

232

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

I2: Share-based payments continued

Egg share option scheme awards made prior to 7 November 2002.

Outstanding at beginning of year
Forfeited
Exercised

Outstanding and exercisable at the end of year

Number
(millions)

Weighted average
exercise price £

2006

2005

9.3
(2.1)
(7.2)

–

11.5
(2.2)
–

9.3

2006

1.42
1.52
1.39

–

2005

1.42
1.43
–

1.42

The weighted average share price of Egg up to the date of delisting was 127 pence compared with 106 pence at 31 December 2005.

The exercise prices and the weighted average remaining contractual life of the number of options outstanding at the year end are as follows:

Restricted share plan
Pre 2003 grant
2003 grant
2004 grant
2005 grant

3 Year Sharesave Scheme
2001 grant
2002 grant
2003 grant
2004 grant
2005 grant

5 Year Sharesave Scheme
2001 grant
2002 grant
2003 grant
2004 grant
2005 grant

Share option schemes
Pre 2003 grant

2006

Exercise
price £

Number
of options
(millions)

Weighted
average
remaining
contractual
life (years)

Exercise
price £

2005

Weighted
average
Number
of options
(millions)

remaining
contractual
life (years)

–
–
–
–

–
–
1.17
0.80
0.86

1.30
1.15
1.17
0.80
0.86

–
–
–
–

–
–
0.0
0.1
0.0

0.0
0.0
0.0
0.0
0.0

–
–
–
–

–
–
–
0.9
1.9

–
0.9
1.9
2.9
3.9

–
–
–
–

1.30
1.15
1.17
0.80
0.86

1.30
1.15
1.17
0.80
0.86

–
2.8
2.0
1.2

–
0.4
0.3
1.9
0.9

0.1
0.2
0.1
0.7
0.2

–
0.2
1.6
2.2

–
–
0.9
1.9
2.9

0.9
1.9
2.9
3.9
4.9

1.42

–

–

1.42

9.3

–

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The fair value of the Egg RSP scheme at the date of grant was calculated using a Present Economic Value (binomial) model. The fair values
of the sharesave schemes at the date of grant were determined using a Black-Scholes model.

I

In the year ended 31 December 2006, no options were granted on Egg plc shares. 

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Notes on the Group financial statements

Notes on the Group financial statements continued

I2: Share-based payments continued

The significant assumptions and inputs used to estimate the fair value of the options granted in 2005 are as follows:

Share price (£)
Exercise price (£)
Risk-free interest rate (%) (note i)
Expected life (years)
Expected volatility (%) (note ii)
Dividend yield (%)
Share price volatility of comparator group (%) (note iii)
Fair value of option (£)

2005

3 Year
Sharesave

5 Year
Sharesave

1.03
0.86
4.14
3
40
–
–
0.41

1.03
0.86
4.15
5
40
–
–
0.50

RSP

1.09
–
–
3
40
–
20
1.91

Notes
(i) The risk-free interest rate reflects yields available on government bonds of similar terms at the date of grant.

(ii) The expected volatility input is estimated based on Egg’s own historical volatility and the historical volatility of businesses in the banking sector.

(iii) Analysis of the share price volatility of the FTSE 100 has been used as a reasonable proxy for the share price volatility of the comparator group of the RSP, this comparator
group being the constituents of the FTSE 350 index.

(c) Total share-based payment expense
Total expense recognised in the year in the consolidated financial statements related to share-based compensation is as follows:

Share-based compensation expense
Amount accounted for as equity-settled
Carrying value at 31 December of liabilities arising from share-based payment transactions
Intrinsic value of above liabilities for which rights had vested at 31 December

2006
£m

22
14
18
3

2005
£m

19
15
10
1

I3: Key management remuneration

Key management constitutes the directors of Prudential plc as they have authority and responsibility for planning, directing and controlling
the activities of the Group.

Total key management remuneration amounts to £13,524,000 (2005: £13,688,000). This comprises salaries and short-term benefits 
of £8,927,000 (2005: £8,087,000), post-employment benefits of £1,032,000 (2005: £1,020,000), termination benefits of £291,000 
(2005: £1,600,000) and share-based payments of £3,286,000 (2005: £2,969,000).

Post-employment benefits comprise the change in the transfer value of the accrued benefit relating to directors’ defined benefit pension
schemes in the year and the total contributions made to directors’ other pension arrangements.

The share-based payments charge is the sum of £1,880,000 (2005: £1,842,000), which is determined in accordance with IFRS 2, ‘Share-
Based Payments’ (see note I2) and £1,406,000 (2005: £1,127,000) of deferred share awards.

Total key management remuneration includes total directors’ emoluments of £11,084,000 as shown in the directors’ remuneration report
on pages 83 to 95, and additional amounts in respect of pensions, share-based payments and termination benefits. Further information 
on directors’ remuneration is given in the directors’ remuneration report.

234

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

I4: Fees payable to auditor

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor and its associates for other services:

Audit of subsidiaries and associates pursuant to legislation
Other services supplied pursuant to legislation
Other services relating to taxation
Services relating to corporate finance transactions
All other services

Total

2006
£m

2.3

3.8
4.0
0.2
0.7
1.3

Restated
2005
£m

2.2

3.6
1.4
0.5
0.9
4.2

12.3

12.8

The format of the table has altered from last year in order to comply with new disclosure requirements and the 2005 comparative figures
have been restated accordingly. In addition, there were fees of £0.2 million (2005: £0.1 million) for the audit of pension schemes.

The Audit Committee regularly monitors the non-audit services provided to the Group by its auditor and has developed a formal Auditor
Independence Policy which sets out the types of services that the auditor may provide, consistent with the guidance in Sir Robert Smith’s
report ‘Audit Committees – Combined Code Guidance’ and with the provisions of the US Sarbanes-Oxley Act.

The Audit Committee annually reviews the auditor’s objectivity and independence. More information on these issues is given in the
corporate governance report on page 75.

I5: Related party transactions

Transactions between the Company and its subsidiaries are eliminated on consolidation.

In addition, the Company has transactions and outstanding balances with certain unit trusts, OEICs, collateralised debt obligations and
similar entities which are not consolidated and where a Group company acts as manager. These entities are regarded as related parties for
the purposes of IAS 24. The balances are included in the Group’s balance sheet at fair value or amortised cost in accordance with their 
IAS 39 classifications. The transactions are included in the income statement and include amounts paid on issue of shares or units,
amounts received on cancellation of shares or units and paid in respect of the periodic charge and administration fee. Further details 
of the aggregate assets, liabilities, revenues, profits or losses and reporting dates of entities considered to be associates under IFRS 
are disclosed in note H8.

Various executive officers and directors of Prudential may from time to time purchase insurance, investment management or annuity
products, or be granted mortgages or credit card facilities marketed by Prudential group companies in the ordinary course of business on
substantially the same terms, including interest rates and security requirements, as those prevailing at the time for comparable transactions
with other persons.

Apart from the transactions with directors referred to below, no director had an interest in shares, transactions or arrangements that
requires disclosure, other than those given in the directors’ remuneration report. Key management remuneration is disclosed in note I3.

In 2006, three (2005: two) directors had credit card borrowings with Egg of £2,000 (2005: £7,000). In addition, in 2005 one director had a
mortgage with Egg of £118,000 and one director had a life policy with a sum assured of £4.0 million. In 2006 and 2005, other transactions
with directors were de-minimis both by virtue of their size and in the context of the directors’ financial positions. As indicated above, all of
the above noted transactions are on terms equivalent to those that prevail in arm’s length transactions.

Prudential plc Annual Report 2006

235

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

I6: Subsidiary undertakings

(i) Principal subsidiaries
The principal subsidiary undertakings of the Company at 31 December 2006, all wholly owned except PCA Life Assurance Company
Limited, were:

Main activity

Country of
Incorporation

The Prudential Assurance Company Limited
Prudential Annuities Limited*
Prudential Retirement Income Limited (PRIL)*
M&G Investment Management Limited*
Egg Banking plc
Jackson National Life Insurance Company*
Prudential Assurance Company Singapore (Pte) Limited*
PCA Life Assurance Company Limited* (99% owned)

*Owned by a subsidiary undertaking of the Company.

Insurance
Insurance
Insurance
Investment management
Banking
Insurance
Insurance
Insurance

England and Wales
England and Wales
Scotland
England and Wales
England and Wales
US
Singapore
Taiwan

Each subsidiary has one class of ordinary shares and operates mainly in its country of incorporation, except for PRIL which operates mainly
in England and Wales.

In January 2007, the Company announced that it had entered into a binding agreement to sell Egg Banking plc to Citi as set out in note I8.

(ii) Dividend restrictions and minimum capital requirements
Certain Group subsidiaries are subject to restrictions on the amount of funds they may transfer in the form of cash dividends or otherwise
to the parent company. UK insurance companies are required to maintain solvency margins which must be supported by capital reserves
and other resources, including unrealised gains on investments. Jackson can pay dividends on its capital stock only out of earned surplus
unless prior regulatory approval is obtained. Furthermore, without the prior regulatory approval, dividends cannot be distributed if all
dividends made within the preceding 12 months exceed the greater of Jackson’s statutory net gain from operations or 10 per cent of
Jackson statutory surplus for the prior year. In 2007, the maximum amount of dividends that can be paid by Jackson without prior
regulatory approval is US$412 million (£211 million) (in 2006: US$565 million (£329 million)). The Group’s Asian subsidiaries, mainly the
Singapore and Malaysia businesses, may remit dividends to the Group, in general, provided the statutory insurance fund meets the capital
adequacy standard required under local statutory regulations.

PAC and Jackson are the two principal insurance subsidiaries of the Group, which together comprise approximately 76 per cent (2005: 
77 per cent) of total Group assets. At 31 December 2006, the PAC long-term fund’s excess of available capital resources over its
regulatory requirement (as per line 42 of Form 2 of the PAC FSA regulatory returns) was estimated to be £9.7 billion (2005: £6.0 billion)
and the statutory capital and surplus of Jackson was US$3.7 billion (£1.9 billion) (2005: US$3.4 billion (£2.0 billion)). The Group capital
position statement for life assurance businesses is set out in note D5. 

(iii) Acquisition of subsidiaries
2006
In December 2005, the Company announced its intention to acquire the minority interests in Egg representing approximately 21.7 per
cent of the existing issued share capital of Egg. The whole of the minority interests were acquired in the first half of 2006. Under the 
terms of the offer, Egg shareholders received 0.2237 new ordinary shares in the Company for each Egg share resulting in the issue of 
41.6 million new shares in the Company.

The Company accounts for the purchase of minority interests using the economic entity method. Accordingly, £167 million has been
charged to retained earnings representing the difference between the consideration paid (including expenses) of £251 million and the
share of net assets acquired of £84 million.

In January 2007, as described in note I8, the Company announced that it had agreed to sell its holding in Egg.

2005
On 18 May 2005, the Group purchased, in exchange for £142 million in cash, 100 per cent of the share capital of Life Insurance Company
of Georgia, a life insurance company domiciled in the US, from ING Groep N.V. (ING). The results of Life Insurance Company of Georgia’s
operations have been included in the consolidated financial statements commencing 18 May 2005, and contributed £4 million to the
consolidated net profit.

236

Prudential plc Annual Report 2006

Group financial statements

Notes on the Group financial statements

I6: Subsidiary undertakings continued

The carrying value immediately prior to acquisition of the assets and liabilities of Life Insurance Company of Georgia was as follows:

Assets
Financial investments
Reinsurer’s share of policyholder liability provision
Tax recoverable
Other assets
Cash and cash equivalents

Total assets

Equity and liabilities
Equity

Liabilities
Insurance contract liabilities
Other non-insurance liabilities

Total liabilities

Total equity and liabilities

2005
£m

920
12
4
6
47

989

141

837
11

848

989

A fair value adjustment of £1 million was made, representing the value of in-force business on acquisition. As indicated above, this amount
may be adjusted depending upon the outcome of arbitration proceedings. There is currently no goodwill recorded on acquisition.

Group revenue and consolidated net profit for the year ended 31 December 2005 are shown on a pro forma basis below as if the Life
Insurance Company of Georgia acquisition took place on 1 January 2005. These pro forma amounts have been derived by adding 
pre-acquisition revenue and other components of net profit to these items included in the Group’s consolidated income statement.

Earned premiums, net of reinsurance
Investment and other income

Total revenue

Profit after tax for the year

Pro forma
2005
£m

15,050
26,119

41,169

768

(iv) PAC with-profits fund acquisition
The PAC with-profits fund acquired a number of venture capital holdings through PPM Capital in which the Group is deemed to have 
a controlling interest, in aggregate with, if applicable, other holdings held by, for example, the PSPS. There were three such acquisitions 
in 2006 and 2005. These were acquisitions for:

2006
• 53 per cent of the voting equity interests of Histoire D’or, a jewellery retail company, in April 2006;

• 51 per cent of the voting equity interests of Azzuri Communications, a business IT service company, in June 2006; and

• 60 per cent of the voting equity interests of Paramount plc, a restaurant company, in September 2006.

2005
• 40 per cent of the voting equity interests of Aperio Group Pty Ltd (AeP), a flexible packaging manufacturing company, in May 2005;

• 75 per cent of the voting equity interests of Jost Luxembourg S.a.r.l. (JOST), a manufacturer of components of the truck and trailer

industry, in August 2005; and

• 75 per cent of the voting equity interests of BST Safety Textiles Luxembourg S.a.r.l. (BST), an airbag production company, in August 2005.

These acquisitions are considered individually immaterial and therefore all information relating to ventures acquisitions has been
presented in aggregate throughout this note. Due to the nature of venture investments, it is not practicable to provide certain information
for those acquisitions, including the pro forma Group revenue and consolidated net profit information as if the acquisitions had occurred
at the beginning of the year, and the carrying amounts, in accordance with IFRS, of each class of the acquirees’ assets, liabilities, and
contingent liabilities immediately before acquisition.

Prudential plc Annual Report 2006

237

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Group financial statements

Notes on the Group financial statements

Notes on the Group financial statements continued

I6: Subsidiary undertakings continued

The results of the aggregated ventures acquisitions in 2006 and 2005 have been included in the consolidated financial statements of the
Group commencing on the respective dates of acquisition and contributed a loss of £7.7 million (2005: loss of £0.1 million) to earnings
within the income statement, which is also reflected as part of the change in unallocated surplus of the with-profits fund.

The table below identifies the net assets of these acquisitions and minor business purchases by existing venture holdings. This reconciles
the net assets to the consideration paid in 2006 and 2005:

Fair value

Fair value
on acquisition on acquisition
2005
£m

2006
£m

Cash and cash equivalents
Other current assets
Property, plant and equipment
Intangible assets other than goodwill
Other non-current assets
Less liabilities, including current liabilities and borrowings

Less minority interests

Net assets acquired
Goodwill

Cash consideration

18
31
45
139
100
(581)

(248)
0

(248)
336

88

29
144
82
75
5
(437)

(102)
(1)

(103)
105

2

Aggregate goodwill of £336 million (2005: £105 million) has been recognised for the excess of the cost over the Group’s interest in the
net fair value of the entities’ assets, liabilities, and contingent liabilities acquired in 2006.

(v) PAC with-profits fund disposals
2006
In 2006, Upperpoint Distribution Limited, Taverner Hotel Group Pty Ltd, Orefi, Aperio Group Pty Ltd and BST Safety Textiles Luxembourg
S.a.r.l., all venture subsidiaries of the PAC with-profits fund, were disposed of for cash consideration of £133 million. Goodwill of £46 million
and cash and cash equivalents of £19 million were disposed of. Note that, in addition, one venture subsidiary was classified as held for
sale at 31 December 2006 (see note H9).

2005
In 2005, the Astron Group Ltd, Barracuda Group Ltd, Saint Clair Luxembourg S.a.r.l., RAL Holdings Ltd, Roventa-Henex Holdings SA 
and Global Brands Co. Inc., all venture subsidiaries of the PAC with-profits fund, were disposed of for cash consideration of £284 million.
Goodwill of £312 million and cash and cash equivalents of £32 million were disposed of. Note that, in addition, two venture subsidiaries
were classified as held for sale at 31 December 2005 (see note H9).

I7: Commitments

(i) Operating leases
The Group leases various offices to conduct its business. Leases in which a significant portion of the risks and rewards of ownership are
retained by the lessor are classified as operating leases. Payments made under operating leases (net of any incentives received from the
lessor) are charged to the income statement on a straight-line basis over the period of the lease.

2006
£m

2005
£m

Future minimum lease payments for non-cancellable operating leases fall due during the following periods:

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

53
142
160

61
186
204

The total minimum future sublease rentals to be received on non-cancellable operating leases for land and buildings for the year ended
31 December 2006 was £1 million (2005: £2 million).

Minimum lease rental payments for the year ended 31 December 2006 of £50 million (2005: £55 million) are included in the consolidated
income statement.

(ii) Capital commitments
The Group has provided, from time to time, certain guarantees and commitments to third parties including funding the purchase or
development of land and buildings and other related matters. At 31 December 2006, the aggregate amount of contractual obligations to
purchase and develop investment properties amounted to £146 million (2005: £199 million). The vast majority of these commitments have
been made by the PAC with-profits fund.

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Group financial statements

Notes on the Group financial statements

I8: Post-balance sheet events – sale of Egg Banking plc

On 29 January 2007, the Company announced that it had entered into a binding agreement to sell Egg Banking plc, Prudential’s UK
banking business, to Citi.

Under the terms of the agreement, the consideration payable to the Company by Citi is £575 million in cash, subject to adjustments 
to reflect any change in net asset value between 31 December 2006 and completion.

In addition, the Company has agreed in principle, outline terms with Citi with respect to a UK distribution agreement through which
Prudential will provide life and pensions products to Egg’s customer base for a five-year period. 

The Company has also been selected as a strategic provider to Citi for the distribution of life insurance products to Citi’s consumer
banking customers in Thailand, Indonesia and the Philippines.

The transaction is subject to regulatory approval and is expected to complete by the end of April 2007.

I9: Foreign exchange translation

Foreign currency profit and losses have been translated at average exchange rates for the year. Foreign currency assets and liabilities have
been translated at year end rates of exchange.

The principal exchange rates applied are:

Local currency: £

Hong Kong
Japan
Malaysia
Singapore
Taiwan
US

I10: Cash flows

Closing
rate at
31 Dec 2006

15.22
233.20
6.90
3.00
63.77
1.96

Average
for 2006

14.32
214.34
6.76
2.93
59.95
1.84

Closing
rate at
31 Dec 2005

13.31
202.63
6.49
2.85
56.38
1.72

Average
for 2005

14.15
200.13
6.89
3.03
58.47
1.82

Opening
rate at
1 Jan 2005

14.92
196.73
7.30
3.13
60.84
1.92

Structural borrowings of shareholder-financed operations comprise core debt of the parent company and related finance subsidiaries,
Jackson surplus notes and Egg debenture loans. Core debt excludes borrowings to support short-term fixed income securities
programmes and non-recourse borrowings of investment subsidiaries of shareholder-financed operations. Cash flows in respect of these
borrowings are included within cash flows from operating activities.

Structural borrowings of with-profits operations relate solely to the £100 million 8.5 per cent undated subordinated guaranteed bonds
which contribute to the solvency base of SAIF. Cash flows on other borrowings of with-profits funds, which principally relate to venture
investment subsidiaries, are categorised as operating.

Cash flows relating to discontinued operations, as detailed in note F6, are £nil and outflows of £5 million for 2006 and 2005 respectively.
The outflows for 2005 are included in cash flows from operating activities.

I11: 2005 balance sheet

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Reanalysis of assets and liabilities for acquired venture investment subsidiaries of the PAC with-profits sub-fund
Prior to 2006, no intangible assets other than goodwill had been identified for the acquired venture investment subsidiaries of the PAC
with-profits sub-fund. In 2006, the Group re-evaluated the nature of the acquired assets and liabilities of those companies and has
determined that there are some intangible assets that fall under the scope of IAS 38, ‘Intangible Assets’, and require separate
identification. The Group has consequently altered the allocation between goodwill, intangible assets, and other assets and liabilities. 
No adjustment to the profits or amounts recorded for the individual line items in the income statement for 2005 was necessary.
Accordingly, this reallocation has no effect on 2005 profit before or after tax or on shareholders’ equity at 31 December 2005.

Certain reclassifications have been made to the balances presented in the comparative balance sheet at 31 December 2005 to conform
this balance sheet to the current presentation as a result of this reallocation. The impact of the reclassifications is as follows:

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Goodwill
Other intangible assets

Other debtors
Unallocated surplus of with-profits funds
Deferred tax liabilities

(188)
260
(13)
27
(86)

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Group financial statements

Balance sheet of the parent company

Balance sheet of the parent company
31 December 2006

Fixed assets
Investments:

Shares in subsidiary undertakings
Loans to subsidiary undertakings

Current assets
Debtors:

Derivative assets
Amounts owed by subsidiary undertakings
Other debtors
Cash at bank and in hand

Less liabilities: amounts falling due within one year
Commercial paper
Other borrowings
Derivative liabilities
Amounts owed to subsidiary undertakings
Tax payable
Sundry creditors
Accruals and deferred income

Net current liabilities

Total assets less current liabilities

Less liabilities: amounts falling due after more than one year
Subordinated liabilities
Debenture loans
Other borrowings
Amounts owed to subsidiary undertakings

Total net assets (excluding pensions)
Pension assets (liabilities) (net of related deferred tax)

Total net assets (including pensions)

Capital and reserves
Share capital
Share premium
Profit and loss account

Shareholders’ funds

Note

2006
£m

2005
£m

4

4

7

6

6

7

6

6

6

8

9

9

10

10

6,085
2,841

8,926

5,175
2,697

7,872

17
2,057
42
255

2,371

(2,017)
(5)
(100)
(667)
(290)
(26)
(42)

41
1,577
56
121

1,795

(1,461)
–
(144)
(805)
(171)
(37)
(41)

(3,147)

(2,659)

(776)

(864)

8,150

7,008

(1,533)
(797)
(10)
(2,532)

(1,646)
(798)
(11)
(2,016)

(4,872)

(4,471)

3,278
34

3,312

122
1,822
1,368

3,312

2,537
(80)

2,457

119
1,564
774

2,457

The financial statements of the parent company on pages 240 to 249 were approved by the Board of directors on 14 March 2007.

Sir David Clementi
Chairman

Mark Tucker
Group Chief Executive

Philip Broadley
Group Finance Director

240

Prudential plc Annual Report 2006

Group financial statements

Notes on the parent company financial statement

Notes on the parent company financial statement

1. Nature of operations

Prudential plc (the Company) is a parent holding company. The Company together with its subsidiaries (collectively, the Group) is an
international financial services group with its principal operations in the UK, the US and Asia. The Group operates in the UK through its
subsidiaries, primarily The Prudential Assurance Company Limited, Prudential Annuities Limited, Prudential Retirement Income Limited,
M&G Group Limited and Egg Banking plc. In the US, the Group’s principal subsidiary is Jackson National Life Insurance Company. In Asia,
the Group’s main operations are in Hong Kong, Malaysia, Singapore and Taiwan.

The Company is responsible for the financing of each of its subsidiaries except Egg, which is responsible for its own financing.

2. Basis of preparation

The financial statements of the Company, which comprise the balance sheet and related notes, are prepared in accordance with Section 226
of, and Schedule 4 to, the Companies Act 1985, which apply to companies generally. The Company has taken advantage of the exemption
under Section 230 of the Companies Act 1985 from presenting its own profit and loss account.

The financial statements are prepared in accordance with applicable accounting standards under UK Generally Accepted Accounting
Practice (UK GAAP), including Financial Reporting Standards (FRS) and Statements of Standard Accounting Practice (SSAP).

The Company has not prepared a cash flow statement on the basis that its cash flow is included within the cash flow statement in the
consolidated financial statements. The Company is also exempt under the terms of FRS 8 from disclosing related party transactions with
entities that are part of the Group or investees of the Group.

In addition, the Company has taken advantage of the exemption within FRS 25, ‘Financial Instruments: Disclosure and Presentation’ from
the disclosure requirements of this standard on the basis that the Company is included in the publicly available consolidated financial
statements of the Group which include disclosures that comply with IAS 32, ‘Financial Instruments: Disclosure and Presentation’, which 
is equivalent to FRS 25.

3. Significant accounting policies

Changes in accounting policies
The Company has early adopted the amendment to FRS 17 issued in December 2006 in preparing the results for the year ended
31 December 2006. The main effect of this amendment is to replace the existing disclosure requirements of FRS 17 with those of IAS 19
‘Employee Benefits’. The amended disclosures are shown in note 8. The measurement change from this amendment where pension
assets should now be valued at current bid value rather than mid-market value, has an immaterial effect on the Company’s results.

Significant accounting policies
Shares in subsidiary undertakings
Shares in subsidiary undertakings in the balance sheet of the Company are shown at the lower of cost and estimated realisable value.

Loans to subsidiary undertakings
Loans to subsidiary undertakings in the balance sheet of the Company are shown at cost, less provisions.

Derivatives
Derivative financial instruments are used to reduce or manage interest rate and currency exposures. The Company’s policy is that
amounts at risk through derivative transactions are covered by cash or by corresponding assets. Derivative financial instruments are
carried at fair value with changes in fair value included in the profit and loss account.

Under FRS 26 ‘Financial Instruments Measurement’, hedge accounting is permissible only if certain criteria are met regarding the
establishment of documentation and continued measurement of hedge effectiveness. For derivative financial instruments designated 
as fair value hedges, the movements in the fair value are recorded in the profit and loss account with the accompanying change in fair
value of the hedged item attributable to the hedged risk.

Borrowings
Borrowings are initially recognised at fair value, net of transaction costs, and subsequently accounted for on an amortised cost basis using
the effective interest method. Under the effective interest method, the difference between the redemption value of the borrowing and
the initial proceeds (net of related issue costs) is amortised through the profit and loss account to the date of maturity.

Dividends
Dividends are recognised in the period in which they are declared. Dividends declared after the balance sheet date in respect of the prior
reporting period are treated as a non-adjusting event. 

Where scrip dividends are issued, the value of such shares, measured as the amount of the cash dividend alternative, is credited to reserves
and the amount in excess of the nominal value of the shares issued is transferred from the share premium account to retained profit.

Prudential plc Annual Report 2006

241

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Group financial statements

Notes on the parent company financial statement

Notes on the parent company financial statement continued

3. Significant accounting policies continued

Share premium
The difference between the proceeds received on issue of shares, net of issue costs, and the nominal value of the shares issued is credited
to the share premium account.

Foreign currency translation
Foreign currency borrowings that have been used to finance or provide a hedge against Group equity investments in overseas subsidiaries,
are translated at year end exchange rates. The impact of these currency translations is recorded within the profit and loss account for 
the year.

Other assets and liabilities denominated in foreign currencies are also converted at year end exchange rates with the related foreign
currency exchange gains or losses reflected in the profit and loss account for the year.

Tax
Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result of
taxable operations for the current year. To the extent that losses of an individual UK company are not offset in any one year, they can 
be carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of FRS 19. The Company has chosen not to apply the
option available of recognising such assets and liabilities on a discounted basis to reflect the time value of money. Except as set out in
FRS 19, deferred tax is recognised in respect of all timing differences that have originated but not reversed by the balance sheet date.
Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they will be recovered.

The Group’s UK subsidiaries each file separate tax returns. In accordance with UK tax legislation, where one domestic UK company is a 
75 per cent owned subsidiary of another UK company or both are 75 per cent owned subsidiaries of a common parent, the companies are
considered to be within the same UK tax group. For companies within the same tax group, trading profits and losses arising in the same
accounting period may be offset for the purposes of determining current and deferred taxes.

Pensions
The Company assumes a portion of the pension surplus or deficit of the Group’s largest pension scheme, the Prudential Staff Pension
Scheme (PSPS). Further details are disclosed in note 8. The Company applies the requirements of FRS 17 (as amended in December
2006) to its portion of PSPS surplus or deficit.

A pension surplus or deficit is recorded as the difference between the present value of the scheme liabilities and the fair value of the
scheme assets. 

The assets and liabilities of the defined benefit pension schemes of the Prudential Group are subject to a full triennial actuarial valuation
using the projected unit method. Estimated future cashflows are then discounted at a high quality corporate bond rate to determine its
present value. These calculations are performed by independent actuaries.

The aggregate of the actuarially determined service costs of the currently employed personnel and the unwind of the discount on
liabilities at the start of the period, less the expected investment return on the scheme assets at the start of the period, is recognised in the
profit and loss account.

Actuarial gains and losses as a result of the changes in assumptions, the difference between actual and expected investment return on
scheme assets or experience variances are recorded in the statement of total recognised gains and losses.

242

Prudential plc Annual Report 2006

Group financial statements

Notes on the parent company financial statement

4. Investments of the Company

At beginning of year
Impairment provision against investment in Egg
Other impairment provision
Additional investment in subsidiary undertakings*
Exchange rate movements
Net advance of loans
Provision against loans

At end of year

Shares in
subsidiary

Loans to
subsidiary
undertakings undertakings
2006
£m

2006
£m

5,175
(301)
(10)
1,221
–
–
–

2,697
–
–
–
(2)
197
(51)

6,085

2,841

*This amount principally comprises increases in the carrying value of subsidiaries consequent to an internal corporate reorganisation and the purchase of the Egg minority
interests.

5. Subsidiary undertakings

The principal subsidiary undertakings of the Company at 31 December 2006, all wholly owned except PCA Life Assurance Company
Limited, were:

The Prudential Assurance Company Limited
Prudential Annuities Limited*
Prudential Retirement Income Limited (PRIL)*
M&G Investment Management Limited*
Egg Banking plc
Jackson National Life Insurance Company*
Prudential Assurance Company Singapore (Pte) Limited*
PCA Life Assurance Company Limited* (99% owned)

*Owned by a subsidiary undertaking of the Company.

Main activity

Country of incorporation

Insurance
Insurance
Insurance
Investment management
Banking
Insurance
Insurance
Insurance

England and Wales
England and Wales
Scotland
England and Wales
England and Wales
US
Singapore
Taiwan

Each subsidiary has one class of ordinary shares and operates mainly in its country of incorporation, except for PRIL which operates mainly
in England and Wales.

Egg Banking plc was a subsidiary of Egg plc. At 31 December 2005, the ordinary shares of Egg plc were listed and there was only one
class of shares of which 78 per cent was owned by the Company, one per cent owned by other companies within the Prudential Group
and 21 per cent owned by shareholders external to the Prudential Group.

In December 2005, the Company announced its intention to acquire the minority interests in Egg and the whole of those interests were
acquired in the first half of 2006. Under the terms of the offer, Egg shareholders received 0.2237 new ordinary shares in the Company for
each Egg share resulting in the issue of 41.6 million new shares in the Company.

In January 2007, the Company announced that it had entered into a binding agreement to sell Egg Banking plc to Citi, as set out in
note 14.

Prudential plc Annual Report 2006

243

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Group financial statements

Notes on the parent company financial statement

Notes on the parent company financial statement continued

6. Borrowings

Long-term loans

Other borrowings

Total

2006
£m

Core structural borrowings:

248
£249m 5.5% Bonds 2009 (note i)
335
¤500m 5.75% Subordinated Notes 2021 (note ii)
300
£300m 6.875% Bonds 2023
249
£250m 5.875% Bonds 2029
427
£435m 6.125% Subordinated Notes 2031
484
US$1,000m 6.5% Perpetual Subordinated Capital Securities (note iii)
125
US$250m 6.75% Perpetual Subordinated Capital Securities (note iv)
US$300m 6.5% Perpetual Subordinated Capital Securities (notes iv and v) 149
13
¤20m Medium Term Subordinated Notes 2023 (note vi)

2005
£m

249
341
300
249
426
554
142
169
14

2006
£m

2005
£m

–
–
–
–
–
–
–
–
–

–

–
–
–
–
–
–
–
–
–

–

2006
£m

248
335
300
249
427
484
125
149
13

2005
£m

249
341
300
249
426
554
142
169
14

2,330

2,444

Total core structural borrowings
Other borrowings (note vii):

Commercial paper
Floating Rate Notes 2007
Medium Term Notes 2010

Total borrowings

Borrowings are repayable as follows:

Within 1 year or on demand
Between 2 and 5 years
After 5 years

Total borrowings

Recorded in the balance sheet as:

Subordinated liabilities
Debenture loans

2,330

2,444

–
–
–

–
–
–

2,330

2,444

2,017
5
10

2,032

1,461
–
11

1,472

2,017
5
10

4,362

1,461
–
11

3,916

Long-term loans

Other borrowings

Total

2006
£m

2005
£m

2006
£m

2005
£m

2006
£m

2005
£m

2,022
10
–

2,032

1,461
11
–

1,472

2,022
258
2,082

4,362

1,461
260
2,195

3,916

–
248
2,082

2,330

1,533
797

2,330

–
249
2,195

2,444

1,646
798

2,444

Notes
(i) In February 2006, £1.3 million of the original bond issue of £250 million was redeemed.

(ii) The ¤500 million 5.75 per cent borrowings have been swapped into borrowings of £333 million with interest payable at six month £Libor plus 0.962 per cent.

(iii) Interest on the US$1,000 million 6.5 per cent borrowings has been swapped into floating rate payments at three month US$Libor plus 0.80 per cent.

(iv) These debts are exchangeable into preference shares at Prudential’s option.

(v) Interest on the US$300 million 6.5 per cent borrowings has been swapped into floating rate payments at three month US$Libor plus 0.0225 per cent.

In 2006, the borrowings have been designated for hedge accounting at the Group consolidated level, but not at the Company level.

(vi) The ¤20 million Medium Term Subordinated Notes were issued at 20-year Euro Constant Maturity Swap (capped at 6.5 per cent). These have been swapped into borrowings
of £14 million with interest payable at three month £Libor plus 1.2 per cent.

(vii) These borrowings support a short-term fixed income securities programme.

(viii) Under the terms of the Group’s arrangements with its main UK banker, the bank has a right of set off between credit balances (other than those of long-term funds) and all
overdrawn balances of those Group undertakings with similar arrangements.

(ix) The interests of the holders of the Subordinated Notes and the Subordinated Capital Securities are subordinate to the entitlements of other creditors of the Company.

244

Prudential plc Annual Report 2006

Group financial statements

Notes on the parent company financial statement

7. Derivative financial instruments

The table below analyses the fair value of derivatives of the Company at 31 December:

Derivative financial instruments held to manage interest rate and currency profile:

Interest rate swaps
Cross-currency swaps
Inflation-linked swap
Forward foreign currency contracts

Total

2006

2005

Fair value
assets
£m

Fair value
liabilities
£m

Fair value
assets
£m

Fair value
liabilities
£m

12
5
–
–

17

27
2
67
4

100

29
12
–
–

41

22
2
82
38

144

The change in fair value of the derivative financial instruments of the Company was a gain before tax of £131 million (2005: a loss before
tax of £85 million).

The Company has a US$1,000 million fair value hedge in place which hedges the interest exposure on the US$1,000 million 6.5 per cent
perpetual subordinated capital securities. During 2006, the Company entered into a transaction to extend the term of the interest-rate
swap of this hedging relationship from 30 years to 50 years.

The derivative financial instruments were valued internally using standard market practices. In accordance with the Company’s risk
management framework, all internally generated valuations are subject to independent assessment against external counterparties’ valuations.

8. Pension scheme financial position

The majority of UK Prudential staff are members of the Group’s pension schemes. The largest scheme is the Prudential Staff Pension
Scheme (PSPS). This scheme is primarily a defined benefit scheme but no employees with employment offers after 31 July 2003 are
eligible for membership of the defined benefit section of the scheme. At 31 December 2006, on the FRS 17, ‘Retirement Benefits’ basis of
valuation, PSPS accounts for 88 per cent (2005: 89 per cent) of the liabilities of the Group’s defined benefit schemes.

For the purposes of preparing consolidated financial statements, the Group applies IFRS basis accounting including IAS 19, ‘Employee
Benefits’. However, the individual accounts of the Company continue to apply UK GAAP. For 2006, this includes the early adoption of the
amendment to FRS 17 issued in December 2006 which aligns the FRS 17 disclosures with IAS 19.

During 2005, the allocation of surpluses and deficits attaching to PSPS between the Company and the unallocated surplus of the
Prudential Assurance Company’s (PAC) with-profits funds was clarified. The surpluses or deficits of PSPS have been apportioned based
on the weighted cumulative activity attaching to the contributions paid into the scheme in the past. Prior to 2005, 20 per cent of the deficit
has been attributed to the Company and 80 per cent to the PAC with-profits fund. At 31 December 2005, the deficit of PSPS was
apportioned in the ratio 30/70 between the Company and the PAC with-profits fund following detailed consideration of the sourcing of
previous contributions. This ratio has continued to be applied for 2006 to movements in the financial position that relate to opening assets
and liabilities. However, the FRS 17 service charge and ongoing employer contributions, are allocated by reference to the cost allocation
for current activity.

The projected unit method was used for the most recent full actuarial valuation. Defined benefit schemes are generally required to be subject
to full actuarial valuation every three years to assess the appropriate level of funding for schemes having regard to their commitments.
These valuations include assessments of the likely rate of return on the assets held within the separate trustee administered funds. 
PSPS was last actuarially valued as at 5 April 2005 and this valuation demonstrated the scheme to be 94 per cent funded, with a shortfall 
of actuarially determined assets to liabilities of six per cent, representing a deficit of £243 million.

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The finalisation of the valuation as at 5 April 2005 was accompanied by changes to the basis of funding for the scheme. For 2006 and
future years, deficit funding amounts designed to eliminate the actuarial deficit over a 10-year period have been and are being made. 
Total contributions to the scheme for deficit funding and employer contributions for ongoing service for current employees are expected
to be of the order of £70 to 75 million per annum over a 10-year period. However, in 2006, total contributions for the year to 5 April 2006
were £137 million. This amount reflects the increased level of current contributions for ongoing service and deficit funding backdated to
6 April 2005. These amounts compared to total contributions in 2005 of £19 million.

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Using external actuarial advice provided by the professionally qualified actuaries, Watson Wyatt Partners, for the valuation of PSPS, the
most recent full valuations have been updated to 31 December 2006 applying the principles prescribed by FRS 17.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the parent company financial statement

Notes on the parent company financial statement continued

8. Pension scheme financial position continued

The key assumptions adopted were:

Price inflation
Rate of increase in salaries
Rate of increase in pension payments for inflation:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)
Discretionary

Rate used to discount scheme liabilities

Long-term expected rate of return

Equities
Bonds
Properties
Other assets

Weighted average long-term expected rate of return

2006
%

3.0
5.0

3.0
2.5
2.5
5.2

2006
%

7.5
4.9
6.8
5.0

5.9

2005
%

2.8
4.8

2.8
2.5
2.5
4.8

2005
%

7.1
4.5
6.4
4.5

6.1

The long-term expected rates of return have been determined after applying due consideration to the requirements of paragraph 54 
of FRS 17, in particular, taking account of the values of the assets.

Further details on the PSPS scheme, including mortality assumptions, are shown in note I1 ‘Staff and Pension Plans’ of the notes on the
financial statements of the Group.

The assets and liabilities of PSPS were:

31 Dec 2006

31 Dec 2005

31 Dec 2004

Equities
Bonds
Properties
Other assets

Total value of assets

Present value of scheme liabilities

Surplus (deficit) in the scheme

Allocated as:

Attributable to the PAC with-profits fund
Attributable to the Company

After deducting deferred tax, the amounts reflected in

the balance sheet of the Company are:

%

28.3
43.8
12.2
15.7

100.0

Value
£m

1,346
2,077
580
745

4,748

4,607

141

93
48

141

34

%

52.1
33.9
12.3
1.7

100.0

Value
£m

2,293
1,490
539
75

4,397

4,776

(379)

(265)
(114)

(379)

(80)

The change in the present value of the scheme liabilities and the change in the fair value of the assets is as follows:

Present value of scheme liabilities, beginning of year
Service costs – current
Service costs – past
Interest
Employee contributions
Actuarial (gains) losses
Benefit payments

Present value of scheme liabilities, end of year

246

Prudential plc Annual Report 2006

Value
£m

2,366
898
490
56

3,810

4,399

(589)

(470)
(119)

(589)

(83)

2006
£m

4,776
47
–
226
1
(249)
(194)

4,607

%

62.1
23.6
12.9
1.4

100.0

2005
£m

4,399
44
(115)
228
0
405
(185)

4,776

Group financial statements

Notes on the parent company financial statement

8. Pension scheme financial position continued

Fair value of pension scheme assets, beginning of year
Expected return on pension scheme assets
Employee contributions
Employer contributions*
Actuarial and other gains
Benefit payments

Fair value of pension scheme assets, end of year

*The contributions include deficit funding and ongoing contributions.

Pension charge and actuarial gains (losses) of PSPS

Pension charge
Operating charge:

Current service cost
Past service cost

Finance income (expense):

Interest on pension scheme liabilities
Expected return on pension scheme assets

Total pension (charge) credit
Less: amount attributable to the PAC with-profits fund

Pension (charge) credit attributable to the Company

Actuarial gains (losses)
Actual less expected return on scheme assets (3% (2005: 11%) (2004: 3%) of assets)
Experience gains (losses) on scheme liabilities (0% (2005: 0%) (2004: 1%) of liabilities)
Changes in assumptions underlying the present value of scheme liabilities*

Total actuarial gains (losses) (9% (2005: 2%) (2004: (1)%) of the present value of the scheme liabilities)
Less: amount attributable to PAC with-profits fund

Less: additional losses on change of estimate of allocation of opening PSPS deficit between 
the Company and the PAC with-profits fund

Actuarial gains (losses) attributable to the Company

*In 2006, a £37 million actuarial loss was recognised relating to the measurement of the death-in-service benefits.

The total actual return on scheme assets for PSPS was £407 million (2005: £753 million).

2006
£m

4,397
266
1
137
141
(194)

4,748

2005
£m

3,810
253
0
19
500
(185)

4,397

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2006
£m

2005
£m

C

(47)
–

(226)
266

40

(7)
(6)

(13)

2005
£m

500
–
(405)

95
(66)

29

(59)

(30)

(44)
115

(228)
253

25

96
(67)

29

2004
£m

104
(25)
(128)

(49)
39

(10)

–

(10)

2006
£m

141
17
232

390
(272)

118

–

118

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The actuarial gains before tax of £118 million (2005: actuarial losses of £30 million) attributable to the Company are recorded in 
the statement of total recognised gains and losses. Cumulative actuarial gains as at 31 December 2006 amount to £143 million 
(2005: £25 million).

The additional loss of £59 million in 2005 reflects the changed estimate of allocation in the deficit of PSPS from a ratio of 20/80 between
the Company and the PAC with-profits fund prior to 2005 to a ratio of 30/70 from 2005 onwards.

Total employer contributions expected to be paid into the PSPS defined benefit scheme for the year ended 31 December 2007 amount 
to £75 million.

Prudential plc Annual Report 2006

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Group financial statements

Notes on the parent company financial statement

Notes on the parent company financial statement continued

9. Share capital and share premium

The authorised share capital of the Company is £220 million (2005: £170 million) (divided into 4,000,000,000 (2005: 3,000,000,000)
ordinary shares of 5 pence each and 2,000,000,000 sterling preference shares of 1 pence each) and US$20 million (divided into
2,000,000,000 US dollar preference shares of 1 cent each) and ¤20 million (divided into 2,000,000,000 Euro preference shares of 1 cent
each). None of the preference shares has been issued. A summary of the ordinary shares in issue is set out below:

Issued shares of 5 pence each fully paid

At beginning of year
Shares issued under share option schemes
Shares issued in lieu of cash dividends
Shares issued in respect of acquisition of Egg minority interests
Transfer to retained profit in respect of shares issued in lieu of cash dividends

At end of year

Number of
shares

2,386,784,266
2,953,552
12,940,993
41,633,614
–

2,444,312,425

Share
capital
2006
£m

119
–
1
2
–

122

Share
premium
2006
£m

1,564
15
75
243
(75)

1,822

At 31 December 2006, there were options subsisting under share option schemes to subscribe for 10,722,274 (2005: 12,503,956) shares
at prices ranging from 266 pence to 715 pence (2005: 266 pence to 715 pence) and exercisable by the year 2013 (2005: 2012). In addition,
there were 4,113,481 (2005: 4,668,534) conditional options outstanding under the Restricted Share Plan exercisable at nil cost in the
balance of a 10-year period. No further options will be issued under the Restricted Share Plan which has been replaced by the Group
Performance Share Plan. There were 1,623,637 (2005: nil) conditional options outstanding under the Group Performance Share Plan
exercisable at nil cost in the balance of a 10-year period. Further information on the Group’s employee share options is given in note I2
‘Share-based payments’ of the notes on the financial statements of the Group.

10. Profit of the Company and reconciliation of movement in shareholders’ funds

The profit after tax of the Company for the year was £834 million (2005: £118 million). After dividends of £398 million (2005: £378 million),
actuarial gains net of tax in respect of the pension scheme of £83 million (2005: losses of £21 million) and a transfer from the share
premium account of £75 million (2005: £51 million) in respect of shares issued in lieu of cash dividends, retained profit at 31 December
2006 amounted to £1,368 million (2005: £774 million). The Company employs no staff.

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts were £0.1 million (2005: £0.1 million). 
In addition, the Company paid fees for other services of £0.6 million (2005: £0.6 million), which were wholly for services relating 
to corporate finance transactions.

A reconciliation of the movement in the shareholders’ funds of the Company for the years ended 31 December 2006 and 2005 
is given below:

2006
£m

Profit for the year
Dividends

Actuarial gains (losses) recognised in respect of the pension scheme net of related tax (note 8)
New share capital subscribed (note 9)

Net movement in shareholders’ funds
Shareholders’ funds at beginning of year

Shareholders’ funds at end of year

834
(398)

436
83
336

855
2,457

3,312

2005
£m

118
(378)

(260)
(21)
55

(226)
2,683

2,457

248

Prudential plc Annual Report 2006

Group financial statements

Notes on the parent company financial statement

11. Directors’ remuneration

Information on directors’ remuneration is given in the directors’ remuneration report section within this Annual Report. Further
information on the transactions of the directors with the Company and the Group is given in notes I3 ‘Key management remuneration’ 
and I5 ‘Related party transactions’ of the notes on the financial statements of the Group.

12. Dividends

A final dividend of 11.72 pence per share was proposed by the directors on 14 March 2007. Subject to shareholders’ approval, the
dividend will be paid on 22 May 2007 to shareholders on the register at the close of business on 13 April 2007. The dividend will absorb
an estimated £287 million of shareholders’ funds. A scrip dividend alternative will be offered to shareholders.

13. Guarantees

The Company provides a guarantee for the £150 million principal amount of the 9.375 per cent bonds due 2007, which have been issued
by one of its finance subsidiaries. In certain instances the Company has also guaranteed that other subsidiaries will meet their obligations
when they fall due for payment.

14. Post-balance sheet events

On 29 January 2007, the Company announced that it had entered into a binding agreement to sell Egg Banking plc, Prudential’s UK
banking business, to Citi. Under the terms of the agreement, the consideration payable to the Company by Citi is £575 million in cash,
subject to adjustment to reflect any change in net asset value between 31 December 2006 and completion. As a consequence of this
agreement, it is appropriate to impair the carrying value of the Company’s investment by £301 million as shown in note 4.

The transaction is subject to regulatory approvals and is expected to complete by the end of April 2007.

Prudential plc Annual Report 2006

249

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Group financial statements

Statement of directors’ responsibilities in respect of the Annual Report and the financial statements

Statement of directors’ responsibilities in respect of the 
Annual Report and the financial statements

The directors are responsible for preparing the Annual Report and
the Group and parent company financial statements in accordance
with applicable law and regulations.

Company law requires the directors to prepare Group and parent
company financial statements for each financial year. Under that
law the directors are required to prepare the Group financial
statements in accordance with International Financial Reporting
Standards (IFRS) as adopted by the European Union (EU) and have
elected to prepare the parent company financial statements in
accordance with UK Accounting Standards. 

The Group financial statements are required by law and IFRS 
as adopted by the EU to present fairly the financial position and
performance of the Group; the Companies Act 1985 provides in
relation to such financial statements that references in the relevant
part of that Act to financial statements giving a true and fair view
are references to their achieving a fair presentation. 

The parent company financial statements are required by law to give
a true and fair view of the state of affairs of the parent company. 

In preparing the Group and parent company financial statements,
the directors are required to: 

• Select suitable accounting policies and then apply them

consistently; 

• make judgements and estimates that are reasonable and prudent; 

• for the Group financial statements, state whether they have been

prepared in accordance with IFRS as adopted by the EU; 

• for the parent company financial statements, state whether
applicable UK Accounting Standards have been followed,
subject to any material departures disclosed and explained 
in the parent company financial statements; and 

• prepare the financial statements on the going concern basis
unless it is inappropriate to presume that the Group and the
parent company will continue in business. 

The directors are responsible for keeping proper accounting
records that disclose with reasonable accuracy at any time the
financial position of the parent company and enable them to
ensure that its financial statements comply with the Companies Act
1985. They have general responsibility for taking such steps as are
reasonably open to them to safeguard the assets of the Group and
to prevent and detect fraud and other irregularities. 

Under applicable law and regulations, the directors are also
responsible for preparing a directors’ report, directors’
remuneration report and corporate governance statement that
comply with that law and those regulations. 

The directors are responsible for the maintenance and integrity of
the corporate and financial information included on the Company’s
website. Legislation in the UK governing the preparation and
dissemination of financial statements may differ from legislation 
in other jurisdictions.

250

Prudential plc Annual Report 2006

Group financial statements

Independent auditor’s report to the members of Prudential plc

Independent auditor’s report to the members of Prudential plc

We have audited the Group and parent company financial
statements (the financial statements) of Prudential plc for the year
ended 31 December 2006 which comprise the consolidated Group
income statement, the consolidated Group and parent company
balance sheets, the consolidated Group cash flow statement, the
consolidated Group statement of change in shareholders’ equity
and the related notes on pages 99 to 249. These financial
statements have been prepared under the accounting policies set
out therein. We have also audited the information in the directors’
remuneration report on pages 83 to 95 that is described as having
been audited.

This report is made solely to the Company’s members, as a body,
in accordance with Section 235 of the Companies Act 1985. Our
audit work has been undertaken so that we might state to the
Company’s members those matters we are required to state to
them in an auditor’s report and for no other purpose. To the fullest
extent permitted by law, we do not accept or assume responsibility
to anyone other than the Company and the Company’s members
as a body, for our audit work, for this report, or for the opinions 
we have formed.

Respective responsibilities of directors and auditor
The directors’ responsibilities for preparing the Annual Report and
the Group financial statements in accordance with applicable law
and International Financial Reporting Standards (IFRS) as adopted
by the European Union (EU), and for preparing the parent
company financial statements and the directors’ remuneration
report in accordance with applicable law and United Kingdom
Accounting Standards (United Kingdom Generally Accepted
Accounting Practice) are set out in the statement of directors’
responsibilities on page 250. Our responsibility is to audit the
financial statements and the part of the directors’ remuneration
report to be audited in accordance with relevant legal and
regulatory requirements and International Standards on Auditing
(UK and Ireland).

We report to you our opinion as to whether the financial
statements give a true and fair view and whether the financial
statements and the part of the directors’ remuneration report to 
be audited have been properly prepared in accordance with the
Companies Act 1985 and, as regards the Group financial
statements, Article 4 of the International Auditing Standards
Regulation. We also report to you whether in our opinion the
information given in the directors’ report is consistent with the
financial statements. In addition, we report to you if, in our
opinion, the Company has not kept proper accounting records, 
if we have not received all the information and explanations we
require for our audit, or if information specified by law regarding
directors’ remuneration and other transactions is not disclosed.

We review whether the corporate governance statement reflects
the Company’s compliance with the nine provisions of the 2006
Combined Code specified for our review by the Listing Rules of
the Financial Services Authority, and we report if it does not. We
are not required to consider whether the Board’s statements on
internal control cover all risks and controls, or form an opinion on
the effectiveness of the Group’s corporate governance procedures
or its risk and control procedures.

We read other information contained in the Annual Report and
consider whether it is consistent with the audited financial
statements. We consider the implications for our report if we
become aware of any apparent mis-statements or material
inconsistencies with the financial statements. Our responsibilities
do not extend to any other information.

Basis of audit opinion
We conducted our audit in accordance with International
Standards on Auditing (UK and Ireland) issued by the Auditing
Practices Board. An audit includes examination, on a test basis, of
evidence relevant to the amounts and disclosures in the financial
statements and the part of the directors’ remuneration report to be
audited. It also includes an assessment of the significant estimates
and judgements made by the directors in the preparation of the
financial statements, and of whether the accounting policies are
appropriate to the Group’s and Company’s circumstances,
consistently applied and adequately disclosed.

We planned and performed our audit so as to obtain all the
information and explanations which we considered necessary in
order to provide us with sufficient evidence to give reasonable
assurance that the financial statements and the part of the
directors’ remuneration report to be audited are free from material
misstatement, whether caused by fraud or other irregularity or error.
In forming our opinion we also evaluated the overall adequacy of
the presentation of information in the financial statements and the
part of the directors’ remuneration report to be audited.

Opinion
In our opinion:

• the Group financial statements give a true and fair view, in

accordance with IFRS as adopted by the European Union, of the
state of the Group’s affairs as at 31 December 2006 and of its
profit for the year then ended;

• the Group financial statements have been properly prepared in
accordance with the Companies Act 1985 and Article 4 of the
IAS Regulation;

• the parent company financial statements give a true and fair

view, in accordance with United Kingdom Generally Accepted
Accounting Practice, of the state of the parent company’s affairs
as at 31 December 2006;

• the parent company financial statements and the part of the

directors’ remuneration report to be audited have been properly
prepared in accordance with the Companies Act 1985; and

• the information given in the directors’ report is consistent with

the financial statements.

KPMG Audit Plc
Chartered Accountants
Registered Auditor
London
14 March 2007

Prudential plc Annual Report 2006

251

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Group financial statements

European Embedded Value (EEV) basis supplementary information

European Embedded Value (EEV) basis supplementary information
Year ended 31 December 2006

Operating profit from continuing operations based on longer-term investment returns*
Results analysis by business area

Note

2006
£m

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UK operations
New business
Business in force

Long-term business
M&G
Egg

Total

US operations
New business
Business in force

Long-term business
Broker-dealer and fund management
Curian

D

Total

Asian operations
New business
Business in force

Long-term business
Fund management
Development expenses

Total

Other income and expenditure
Investment return and other income
Interest payable on core structural borrowings
Corporate expenditure:
Group Head Office
Asia Regional Head Office

Charge for share-based payments for Prudential schemes

Total

UK restructuring costs

Operating profit from continuing operations based on longer-term investment returns

Analysed as profits (losses) from:

New business
Business in force

Long-term business
Asia development expenses
Other operating results
UK restructuring costs

Total

2005
£m

243 
183 

426 
163 
44 

633 

211 
530 

741 
24 
(10)

755 

413 
163 

576 
12 
(20)

568 

42 
(175)

(70)
(30)
(11)

266
420

686
204
(145)

745

259
449

708
18
(8)

718

514
315

829
50
(15)

864

8
(177)

(83)
(36)
(10)

(298)

(244)

(53)

–

1,976

1,712 

1,039
1,184

2,223
(15)
(179)
(53)

1,976

867 
876 

1,743 
(20)
(11)
–

1,712 

5

6

5

6

5

6

7

8

5

6

8

*EEV basis operating profit from continuing operations based on longer-term investment returns excludes goodwill impairment charges, short-term fluctuations in investment
returns, the mark to market value movements on core borrowings, the shareholders’ share of actuarial and other gains and losses on defined benefit pension schemes, the effect
of changes in economic assumptions and changes in the time value of cost of options and guarantees caused by economic factors. The amounts for these items are included in
total EEV profit. The directors believe that operating profit, as adjusted for these items, better reflects underlying performance. Profit on ordinary activities and basic earnings per
share include these items together with actual investment returns. This basis of presentation has been adopted consistently throughout this supplementary information.

252

Prudential plc Annual Report 2006

Group financial statements

European Embedded Value (EEV) basis supplementary information

Summarised consolidated income statement – EEV basis
Year ended 31 December 2006

Operating profit from continuing operations based on longer-term investment returns
UK insurance operations
M&G
Egg

UK operations
US operations
Asian operations
Other income and expenditure
UK restructuring costs

Operating profit from continuing operations based on longer-term investment returns
Goodwill impairment charge
Short-term fluctuations in investment returns
Mark to market value movements on core borrowings
Shareholders’ share of actuarial and other gains and losses on defined benefit pension schemes
Effect of changes in economic assumptions and time value of cost of options and guarantees

Profit from continuing operations before tax (including actual investment returns)
Shareholder tax

Profit from continuing operations for the financial year after tax before minority interests
Discontinued operations (net of tax)

Profit for the year

Attributable to:

Equity holders of the Company
Minority interests

Profit for the year

Earnings per share – EEV basis
Year ended 31 December 2006

Continuing operations
From operating profit, based on longer-term investment returns, after related tax and minority 

interests of £1,390m (2005: £1,339m)

Based on profit from continuing operations after minority interests of £2,212m (2005: £1,579m)

Discontinued operations
Based on profit from discontinued operations after minority interests

Total – based on total profit for the financial year after minority interests of £2,212m (2005: £1,582m)

Average number of shares (millions)

Dividends per share
Year ended 31 December 2006

Dividends relating to the reporting period:

Interim dividend (2006 and 2005)
Final dividend (2006 and 2005)

Total

Dividends declared and paid in the reporting period:

Current year interim dividend
Final dividend for prior year

Total

Note

2006
£m

2005
£m

8

9

10

11

12

13

686
204
(145)

745
718
864
(298)
(53)

1,976
–
745
85
207
59

3,072
(859)

2,213
–

2,213

2,212
1

2,213

426 
163 
44 

633 
755 
568 
(244)
–

1,712 
(120)
1,068 
(67)
(47)
(302)

2,244 
(653)

1,591 
3 

1,594 

1,582 
12 

1,594 

Note

2006

2005

14

14

57.6p

91.7p

56.6p

66.8p

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91.7p

0.1p

66.9p

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2,413

2,365 

2006

2005

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11.72p

5.30p
11.02p

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16.32p

5.42p
11.02p

5.30p
10.65p

16.44p

15.95p

Prudential plc Annual Report 2006

253

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Group financial statements

European Embedded Value (EEV) basis supplementary information

European Embedded Value (EEV) basis supplementary information continued

Movement in shareholders’ capital and reserves (excluding minority interests) – EEV basis
Year ended 31 December 2006

Profit for the year attributable to equity shareholders of the Company
Items taken directly to equity:

Cumulative effect of changes in accounting policies on the adoption of IAS 32, IAS 39 and IFRS 4, 

net of related tax, at 1 January 2005

Unrealised valuation movements on Egg securities classified as available-for-sale
Movement on cash flow hedges
Exchange movements
Related tax
Acquisition of Egg minority interests
New share capital subscribed
Dividends
Reserve movements in respect of share-based payments
Treasury shares:

Movement in own shares in respect of share-based payment plans
Movement in Prudential plc shares purchased by unit trusts consolidated under IFRS

Cumulative adjustments at 31 December 2006, net of related tax, for Jackson 

assets backing surplus and required capital

Net increase in shareholders’ capital and reserves
Shareholders’ capital and reserves at beginning of year (excluding minority interests)

Note

2006
£m

2005
£m

2,212

1,582 

–
(2)
7
(359)
(74)
(167)
336
(399)
15

6
0

7

(25)
(1)
(4)
377 
65 
–
55 
(380)
15 

0 
3 

–

1,582
10,301

1,687 
8,614 

16(vi)

16

Shareholders’ capital and reserves at end of year (excluding minority interests)

15, 16

11,883

10,301 

Comprising:

UK operations:

Long-term business
M&G:

Net assets
Acquired goodwill

Egg

US operations
Asian operations:
Net assets
Acquired goodwill

Other operations:

Holding company net borrowings
Other net liabilities

5,813

5,132 

230
1,153
292

7,488

3,360

2,637
172

245 
1,153 
303 

6,833 

3,418 

2,070 
172 

(1,542)
(232)

(1,724)
(468)

Shareholders’ capital and reserves at end of year (excluding minority interests)

15, 16

11,883

10,301 

Net asset value per share (in pence)
Based on EEV basis shareholders’ funds of £11,883m (2005: £10,301m)
Number of issued shares at year end (millions)

486p

2,444

432p
2,387 

254

Prudential plc Annual Report 2006

Group financial statements

European Embedded Value (EEV) basis supplementary information

Summarised consolidated balance sheet – EEV basis
31 December 2006

Total assets less liabilities, excluding insurance funds
Less insurance funds*:

Policyholder liabilities (net of reinsurers’ share) and unallocated surplus of with-profits funds
Less shareholders’ accrued interest in the long-term business

Total net assets

Share capital
Share premium
Statutory basis shareholders’ reserves
Additional EEV basis retained profit

Note

2006
£m

2005
£m

183,130 174,231 

(177,642) (169,037)
5,107 

6,395

(171,247) (163,930)

16

11,883

10,301 

122
1,822
3,544
6,395

119 
1,564 
3,511 
5,107 

Shareholders’ capital and reserves (excluding minority interests)

16

11,883

10,301 

*Including liabilities in respect of insurance products classified as investment products under IFRS 4.

The supplementary information on pages 252 to 280 was approved by the Board of directors on 14 March 2007.

Sir David Clementi
Chairman

Mark Tucker
Group Chief Executive

Philip Broadley
Group Finance Director

Prudential plc Annual Report 2006

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Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information 

1. Basis of preparation

The EEV basis results have been prepared in accordance with the EEV principles issued by the CFO Forum of European Insurance
Companies in May 2004 and expanded by the Additional Guidance on EEV Disclosures published in October 2005. Where appropriate
the EEV basis results include the effects of adoption of International Financial Reporting Standards (IFRS).

The EEV results for the Group are prepared for ‘covered business’ as defined by the EEV Principles. Covered business represents the
Group’s long-term insurance business for which the value of new and in-force contracts is attributable to shareholders. The EEV basis
results for the Group’s covered business are then combined with the IFRS basis results of the Group’s other operations.

The definition of long-term business operations is consistent with previous practice and comprises those contracts falling under the
definition of long-term insurance business for regulatory purposes together with, for US operations, contracts that are in substance the
same as guaranteed investment contracts (GICs) but do not fall within the technical definition. Under the EEV Principles, the results for
covered business incorporate the projected margins of attaching internal fund management.

With two principal exceptions, covered business comprises the Group’s long-term business operations. The principal exceptions are for
the closed Scottish Amicable Insurance Fund (SAIF) and for the presentational treatment of the financial position of two of the Group’s
defined benefit pension schemes. A very small amount of UK group pensions business is also not modelled for EEV reporting purposes.

SAIF is a ring-fenced sub-fund of the PAC long-term fund, established by a Court approved Scheme of Arrangement in October 1997.
SAIF is closed to new business and the assets and liabilities of the fund are wholly attributable to the policyholders of the fund. In 2006, 
a bulk annuity arrangement between SAIF and Prudential Retirement Income Limited (PRIL), a shareholder-owned subsidiary, took place
as explained in note 5a. Reflecting the altered economic interest from SAIF policyholders to Prudential shareholders, this arrangement
represents a transfer from business of the Group that is not ‘covered’ to business that is ‘covered’ with consequential effect on the EEV
basis results.

As regards the Group’s defined benefit pension schemes, the surplus or deficit attaching to the Prudential Staff Pension Scheme (PSPS)
and Scottish Amicable Pension scheme are excluded from the value of UK operations and included in the total for other operations. The
surplus and deficit amounts are partially attributable to the Prudential Assurance Company (PAC) with-profits fund and shareholder-
backed long-term business and partially to other parts of the Group. In addition to the IFRS surplus or deficit, the shareholders’ 10 per
cent share of the PAC with-profits sub-fund’s interest in the movement on the financial position of the schemes is recognised for EEV
reporting purposes.

The directors are responsible for the preparation of the supplementary information in accordance with the EEV Principles.

2. Methodology

(a) Embedded value
Overview
The embedded value is the present value of the shareholders’ interest in the earnings distributable from assets allocated to covered
business after sufficient allowance has been made for the aggregate risks in that business. The shareholders’ interest in the Group’s long-
term business comprises:

• present value of future shareholder cash flows from in-force covered business (value of in-force business), less a deduction for the cost

of locked-in (encumbered) capital;

• locked-in (encumbered) capital; and

• shareholders’ net worth in excess of encumbered capital.

The value of future new business is excluded from the embedded value.

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Notwithstanding the basis of presentation of results (as explained in notes 4 and 6) no smoothing of market or account balance values,
unrealised gains or investment returns is applied in determining the embedded value or the profit before tax.

Value of in-force business
The embedded value results are prepared incorporating best estimate assumptions about all relevant factors including levels of future
investment returns, expenses, surrender levels and mortality. These assumptions are used to project future cash flows. The present value
of the future cash flows is then calculated using a discount rate which reflects both the time value of money and the non-diversifiable risks
associated with the cash flows that are not otherwise allowed for.

The total profit that emerges over the lifetime of an individual contract as calculated using the embedded value basis is the same as that
calculated under the IFRS basis. Since the embedded value basis reflects discounted future cash flows, under this methodology the profit
emergence is advanced thus more closely aligning the timing of the recognition of profits with the efforts and risks of current management
actions, particularly with regard to business sold during the year.

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European Embedded Value (EEV) basis supplementary information

2. Methodology continued

Cost of capital
A charge is deducted from the embedded value for the cost of capital supporting the Group’s long-term business. This capital is referred
to as encumbered capital. The cost is the difference between the nominal value of the capital and the discounted value of the projected
releases of this capital allowing for investment earnings (net of tax) on the capital.

The annual result is affected by the movement in this cost from year to year which comprises a charge against new business profit and
generally a release in respect of the reduction in capital requirements for business in force as this runs off.

Where capital is held within a with-profits long-term fund, the value placed on surplus assets in this fund is already discounted to reflect
their release over time and no further adjustment is necessary in respect of encumbered capital. However, where business is funded
directly by shareholders, the capital requires adjustment to reflect the cost of that capital to shareholders.

Financial options and guarantees
Nature of options and guarantees in Prudential’s long-term business
UK insurance operations
The only significant financial options and guarantees in the UK insurance operations arise in the with-profits sub-fund and SAIF. With-
profits products provide returns to policyholders through bonuses that are smoothed. There are two types of bonuses: annual and final.
Annual bonuses are declared once a year and, once credited, are guaranteed in accordance with the terms of the particular product.
Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration. The with-profits sub-fund held a provision on
the Pillar 1 Peak 2 basis of £47 million (2005: £52 million) at 31 December 2006 to honour guarantees on a small amount of guaranteed
annuity option products.

Beyond the generic features described above, and the provisions held in respect of guaranteed annuities, there are very few explicit
options or guarantees of the with-profits sub-fund such as minimum investment returns, surrender values, or annuity values at retirement
and any granted have generally been at very low levels.

The Group’s main exposure to guaranteed annuity options in the UK is through SAIF and a provision on the Pillar 1 Peak 2 basis of 
£561 million (2005: £619 million) was held in SAIF at 31 December 2006 to honour the guarantees.

Jackson National Life (Jackson)
The principal options and guarantees in Jackson are associated with the fixed annuity and variable annuity lines of business.

Fixed annuities provide that, at Jackson’s discretion, it may reset the interest rate credited to policyholders’ accounts, subject to a
guaranteed minimum. The guaranteed minimum return varies from 1.5 per cent to 5.5 per cent (2005: 1.5 per cent to 5.5 per cent),
depending on the particular product, jurisdiction where issued, and date of issue. At 31 December 2006, 70 per cent (2005: 73 per cent)
of the fund relates to policies with guarantees of three per cent or less. The average guarantee rate is 3.2 per cent (2005: 3.3 per cent).

Fixed annuities also present a risk that policyholders will exercise their option to surrender their contracts in periods of rapidly rising
interest rates, possibly requiring Jackson to liquidate assets at an inopportune time.

Variable annuity contracts may contain guarantees of certain minimum payments in the event of death, withdrawal or annuitisation. 
These guarantees may be related to (a) the amount of total deposits made to the contract adjusted for any partial withdrawals, (b) the total
deposits made to the contract adjusted for any partial withdrawals, plus a minimum annual return, or (c) the highest contract value on a
specified anniversary date adjusted for any withdrawals following the contract anniversary.

These guarantees generally protect the policyholder’s value in the event of poor equity market performance.

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Jackson also issues fixed index annuities that enable policyholders to obtain a portion of an equity-linked return while providing a
guaranteed minimum return. The guaranteed minimum returns would be of a similar nature to those described above for fixed annuities.

Asian operations
Subject to local market circumstances and regulatory requirements, the guarantee features described above in respect of UK business
broadly apply to similar types of participating contracts written in the PAC Hong Kong branch, Singapore and Malaysia. Participating
products have both guaranteed and non-guaranteed elements.

Non-participating long-term products are the only ones where the insurer is contractually obliged to provide guarantees on all benefits.
The most significant book of non-participating business in the Group’s Asian operations is Taiwan’s whole of life contracts. For these
contracts there are floor levels of policyholder benefits that accrue at rates set at inception by reference to minimum returns established
by local regulation. These rates do not vary subsequently with market conditions. Under these contracts the cost of premiums are also
fixed at inception based on a number of assumptions at that time, including long-term interest rates, mortality assumptions and expenses.
The guaranteed maturity and surrender values reflect the pricing basis.

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European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

2. Methodology continued

Time value
The value of financial options and guarantees comprises two parts. One is given by a deterministic valuation on best estimate assumptions
(the intrinsic value). The other part arises from the variability of economic outcomes in the future (the time value).

Where appropriate, a full stochastic valuation has been undertaken to determine the value of the in-force business including the cost of
capital. A deterministic valuation of the in-force business is also derived using consistent assumptions and the time value of the financial
options and guarantees is derived as the difference between the two.

The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations.
Assumptions specific to the stochastic calculations such as equity volatility and credit losses reflect local market conditions and are based
on a combination of actual market data, historic market data and an assessment of long-term economic conditions. Common principles
have been adopted across the Group for the stochastic asset models, for example, separate modelling of individual asset classes but with
an allowance for correlation between the various asset classes. Details of the key characteristics of each model are given in note 3.

(b) Level of encumbered capital
In adopting the EEV Principles, Prudential has based encumbered capital on its internal targets for economic capital subject to it being at
least the local statutory minimum requirements. Economic capital is assessed using internal models, but when applying the EEV Principles
Prudential does not take credit for the significant diversification benefits that exist within the Group. For with-profits business written in 
a segregated life fund, as is the case in the UK and Asia, the capital available in the fund is sufficient to meet the encumbered capital
requirements.

• UK: the economic capital requirements for annuity business are fully met by Pillar I requirements being four per cent of mathematical

reserves, which are also sufficient to meet Pillar II requirements;

• US: the level of encumbered capital has been set as 235 per cent of the risk-based capital required by the National Association of

Insurance Commissioners at the Company Action Level (CAL), which is sufficient to meet the economic capital requirement;

• Asia: the economic capital requirement is substantially higher than local statutory requirements in total. Economic capital requirements
vary by territory, but in aggregate, the encumbered capital is equivalent to the amount required under the Financial Conglomerates
Directive (FCD).

The table below summarises the levels of encumbered capital as a percentage of the relevant statutory requirement:

UK insurance operations
Jackson
Asian operations

Capital as a percentage of 
relevant statutory requirement

100% of EU minimum
235% of CAL
100% of FCD

(c) Risk discount rates
Overview
Under the EEV Principles, discount rates used to determine the present value of future cash flows are set equal to risk-free rates plus 
a risk margin. The risk margin should reflect any non-diversifiable risk associated with the emergence of distributable earnings that is not
allowed for elsewhere in the valuation. Prudential has selected a granular approach to better reflect differences in risk inherent in each
product group. The risk discount rate so derived does not reflect a market beta but instead reflects the expected volatility associated with
the cash flows in the embedded value model.

Since financial options and guarantees are explicitly valued under the EEV methodology, discount rates under EEV are set excluding the
effect of these product features.

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As Prudential’s UK shareholder-backed annuity business is predominantly backed by fixed interest securities, the beta methodology
described above is not appropriate. We have therefore used a market consistent embedded value (MCEV) approach to derive an implied
risk discount rate which is then applied to the projected cash flows.

In the annuity MCEV calculations, the future cash flows were discounted using the gilt yield curve plus 34 basis points (2005: gilt yield
curve plus 27 basis points). The 34 basis points was based on our assessment of the liquidity premium available in the yield on the assets
backing the annuity liabilities.

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European Embedded Value (EEV) basis supplementary information

2. Methodology continued

Allowance for risk
The risk allowance in the risk discount rate is determined as follows:

Market risk
Under the Capital Asset Pricing Methodology (CAPM) the discount rate is determined as:

Discount rate = risk-free rate + (beta x equity risk premium)

Under CAPM, the beta of a portfolio or product measures its relative market risk.

The risk discount rates reflect the market risk inherent in each product group and hence the volatility of product cash flows. They are
determined by considering how the profits from each product are affected by changes in expected returns on various asset classes. 
By converting this into a relative rate of return it is possible to derive a product specific beta.

CAPM does not include any allowance for non-market risks since these are assumed to be fully diversifiable. For EEV purposes, however,
a risk margin is added for non-diversifiable non-market risks and to cover Group level risks.

Product-level betas are calculated each year. They are combined with the most recent product mix to produce appropriate betas and risk
discount rates for each major product grouping.

Diversifiable non-market risks
No allowance is required for non-market risks where these are assumed to be fully diversifiable. The majority of non-market risks are
considered to be diversifiable.

Non-diversifiable, non-market risks
Finance theory cannot be used to determine the appropriate component of beta for non-diversifiable non-market risks since there is no
observable risk premium associated with it that is akin to the equity risk premium. Recognising this, a pragmatic approach has been used.

A constant margin of 50 basis points (2005: 50 basis points) has been added to the risk margin derived for market risk to cover the non-
diversifiable non-market risks associated with the business. For UK shareholder-backed annuity business an additional margin of 100 basis
points was used (2005: 100 basis points).

(d) Management actions
In deriving the time value of financial options and guarantees, management actions in response to emerging investment and fund solvency
conditions have been modelled. Management actions encompass, but are not confined to, the following areas:

• investment allocation decisions;

• levels of reversionary bonuses and credited rates; and

• total claim values.

Bonus rates are projected from current levels and varied in accordance with assumed management actions applying in the emerging
investment and fund solvency conditions.

In all instances, the modelled actions are in accordance with approved local practice and therefore reflect the options actually available to
management. For the PAC with-profits sub-fund, the actions assumed are consistent with those set out in the Principles and Practices of
Financial Management.

(e) With-profits business and the treatment of the estate
For the PAC with-profits sub-fund, the shareholders’ interest in the estate is derived by increasing terminal bonus rates so as to exhaust
the estate over the lifetime of the in-force with-profits business. In those few extreme scenarios where the total assets of the life fund are
insufficient to meet policyholder claims in full, the excess cost is fully attributed to shareholders.

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European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

2. Methodology continued

(f) Pension costs
The Group operates three defined benefit schemes in the UK. The principal scheme is the Prudential Staff Pension Scheme (PSPS). 
The other two, much smaller, schemes are the Scottish Amicable and M&G schemes. There is also a small scheme in Taiwan.

Under IFRS the surpluses or deficits attaching to these schemes are accounted for in accordance with the provisions of IAS 19. The
surpluses or deficits represent the difference between the market value of the schemes’ assets and the discounted value of projected
future benefit payments to retired members and deferred pensioners and, to the extent of service to date, current employed members.

For PSPS the surplus or deficit at the reporting date is allocated between the PAC with-profits sub-fund and shareholder-backed
operations by reference to the activities of the members of the scheme during their period of service. For the 2005 year end the deficit 
at that time was allocated in the ratio 70/30. This ratio has continued to be applied to movements in the financial position that relate to
opening assets and liabilities at 1 January 2006. However, the service charge and contribution for ongoing service are allocated by
reference to the cost allocation for current business.

Under the EEV basis the IAS 19 basis surplus or deficit is initially allocated in the same manner. The shareholders’ 10 per cent interest in
the PAC with-profits sub-fund estate is determined after inclusion of the portion of the IAS 19 basis surplus or deficit attributable to the
fund. Adjustments under EEV in respect of accounting for surpluses or deficits on defined benefit schemes are reflected as part of ‘Other
Operations’, as shown in note 15.

Separately, the projected cash flows of in-force covered business include contributions to the defined benefit schemes for future service
based on the contribution basis applying to the schemes at the time of the preparation of the results.

(g) Debt capital
Core structural debt liabilities are carried at market value.

3. Assumptions

(a) Best estimate assumptions
Best estimate assumptions are used for the cash flow projections, where best estimate is defined as the mean of the distribution of future
possible outcomes. The assumptions are reviewed actively and changes are made when evidence exists that material changes in future
experience are reasonably certain.

Assumptions required in the calculation of the value of options and guarantees, for example relating to volatilities and correlations, or
dynamic algorithms linking liabilities to assets, have been set equal to the best estimates and, wherever material and practical, reflect any
dynamic relationships between the assumptions and the stochastic variables.

(b) Principal economic assumptions
Deterministic
In most countries, the long-term expected rates of return on investments and risk discount rates are set by reference to period end rates 
of return on cash or fixed interest securities. This ‘active’ basis of assumption setting has been applied in preparing the results of all the
Group’s UK and US long-term business operations. For the Group’s Asian operations, the active basis is appropriate for business written 
in Japan, Korea and US dollar denominated business written in Hong Kong. 

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European Embedded Value (EEV) basis supplementary information

3. Assumptions continued

An exception to this general rule is that for countries where long-term fixed interest markets are underdeveloped, investment return
assumptions and risk discount rates are based on an assessment of longer-term economic conditions. Except for the countries listed
above, this basis is appropriate for the Group’s Asian operations.

Expected returns on equity and property asset classes are derived by adding a risk premium, also based on the long-term view of
Prudential’s economists in respect of each territory, to the risk-free rate. In the UK, the equity risk premium is 4.0 per cent (2005: 4.0 per
cent) above risk-free rates. The equity risk premium in the US is also 4.0 per cent (2005: 4.0 per cent). In Asia, equity risk premiums range
from 3.0 per cent to 5.8 per cent (2005: 3.0 per cent to 5.75 per cent). Best estimate assumptions for other asset classes, such as corporate
bond spreads, are set consistently.

Assumed investment returns reflect the expected future returns on the assets held and allocated to the covered business at the valuation date.

The table below summarises the principal financial assumptions:

UK insurance operations
Risk discount rate:
New business
In force

Pre-tax expected long-term nominal rates of investment return:

UK equities
Overseas equities
Property
Gilts
Corporate bonds
Expected long-term rate of inflation

Post-tax expected long-term nominal rate of return for the with-profits fund:

Pension business (where no tax applies)
Life business

US operations (Jackson)
Risk discount rate:
New business
In force

Expected long-term spread between earned rate and rate credited 
to policyholders for single premium deferred annuity business

US 10-year treasury bond rate at end of period
Pre-tax expected long-term nominal rate of return for US equities
Expected long-term rate of inflation

31 Dec 2006
%

31 Dec 2005
%

7.8
8.0

8.6
8.6 to 9.3
7.1
4.6
5.3
3.1

7.5
6.6

7.6
6.7

1.75
4.8
8.8
2.5

7.55
7.7

8.1
8.1 to 8.75
6.4
4.1
4.9
2.9

7.1
6.3

6.9
6.1

1.75
4.4
8.4
2.4

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Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

3. Assumptions continued

Asian operations

Risk discount rate:
New business
In force

Expected long-term 
rate of inflation

Government bond yield

Hong Kong
(notes iii,
iv, v)
31 Dec
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%

6.6
6.8

China
31 Dec
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%

12.0
12.0

4.0
9.0

2.25
4.7

India
31 Dec
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%

Indonesia
31 Dec
2006
%

Japan
31 Dec
2006
%

16.5
16.5

5.5
10.5

17.5
17.5

6.5
11.5

5.3
5.3

0.0
2.1

Korea
31 Dec
2006
%

9.5
9.5

2.75
5.0

China
31 Dec
2005
%

12.0
12.0

4.0
9.0

Hong Kong
(notes iii,
iv, v)
31 Dec
2005
%

India
31 Dec
2005
%

Indonesia
31 Dec
2005
%

Japan
31 Dec
2005
%

5.9
6.15

2.25
4.8

16.5
16.5

5.5
10.5

17.5
17.5

6.5
11.5

5.0
5.0

0.0
1.8

Korea
31 Dec
2005
%

10.3
10.3

2.75
5.8

Malaysia

Singapore

Taiwan
(notes iv, v) Philippines (notes iv, v) (notes ii, v)
31 Dec
2006
%

31 Dec
2006
%

31 Dec
2006
%

31 Dec
2006
%

Thailand
31 Dec
2006
%

Malaysia
Vietnam (notes iv, v)
31 Dec
2005
%

31 Dec
2006
%

Philippines
31 Dec
2005
%

Singapore
(notes iv, v)
31 Dec
2005
%

Taiwan
(notes ii, v)
31 Dec
2005
%

Thailand
31 Dec
2005
%

Vietnam
31 Dec
2005
%

Risk discount rate:
New business
In force

Expected long-term 
rate of inflation

Government bond yield

9.5
9.2

3.0
7.0

16.5
16.5

5.5
10.5

6.9
6.9

8.8 13.75
9.3 13.75

1.75
4.5

2.25
5.5

3.75
7.75

Weighted risk discount rate (note i):

New business
In force

Asia total
31 Dec
2006
%

9.8
8.8

16.5
16.5

5.5
10.5

Asia total
31 Dec
2005
%

9.8
8.4

9.4
9.0

3.0
7.0

16.5
16.5

5.5
10.5

6.7
6.8

1.75
4.5

9.0
9.4

13.75
13.75

2.25
5.5

3.75
7.75

16.5
16.5

5.5
10.5

Notes
(i) The weighted discount rates for the Asian operations shown above have been determined by weighting each country’s discount rates by reference to the EEV basis operating
result for new business and the closing value of in-force business. 

(ii) For traditional business in Taiwan, the economic scenarios used to calculate the 2006 and 2005 EEV basis results reflect the assumption of a phased progression of the bond
yields from the current rates applying to the assets held to the long-term expected rates. The projections assume that in the average scenario, the current bond yields of around
2 per cent trend towards 5.5 per cent at 31 December 2013 (2005: 2 per cent trend towards 5.5 per cent at 31 December 2012).

In projecting forward the Fund Earned Rate, allowance is made for the mix of assets in the fund, future investment strategy, and further market value depreciation of bonds held
as a result of assumed future yield increases. These factors, together with the assumption of the phased progression in bond yields, give rise to an average assumed Fund Earned
Rate that trends from 2.1 per cent for 2006 to 5.7 per cent for 2014. The assumed Fund Earned Rate falls to 1.4 per cent in 2007 and remains below 2.1 per cent for a further five
years. This feature is due to the depreciation of bond values as yields rise. Thereafter, the assumed Fund Earned Rate fluctuates around a target of 5.9 per cent. This projection
compares with that applied for the 2005 results of a grading from an assumed rate of 2.3 per cent for 2005 to 5.4 per cent for 2013. Consistent with the EEV methodology
applied, a constant discount rate has been applied to the projected cash flows.

(iii) The assumptions shown are for US dollar denominated business which comprises the larger proportion of the in-force Hong Kong business. 

(iv) Assumed equity yields
The most significant equity holdings in the Asian operations are in Hong Kong, Singapore and Malaysia. The mean equity return assumptions for those territories at 31 December
2006 were 8.7 per cent (31 December 2005: 8.6 per cent), 9.3 per cent (31 December 2005: 9.3 per cent) and 12.8 per cent (31 December 2005: 12.8 per cent) respectively. 
To obtain the mean, an average over all simulations of the accumulated return at the end of the projection period is calculated. The annual average return is then calculated by
taking the root of the average accumulated return minus 1.

(v) For Singapore, Malaysia, Taiwan and Hong Kong, cash rates are used in setting the risk discount rates.

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European Embedded Value (EEV) basis supplementary information

3. Assumptions continued

Stochastic
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations described
above. Assumptions specific to the stochastic calculations such as the volatilities of asset returns reflect local market conditions and are
based on a combination of actual market data, historic market data and an assessment of longer-term economic conditions. Common
principles have been adopted across the Group for the stochastic asset models, for example, separate modelling of individual asset classes
but with allowance for correlation between the various asset classes.

Details are given below of the key characteristics and calibrations of each model.

UK insurance operations
• Interest rates are projected using a two-factor model calibrated to actual market data;

• the risk premium on equity assets is assumed to follow a log-normal distribution;

• the corporate bond return is calculated as the return on a zero-coupon bond plus a spread. The spread process is a mean reverting

stochastic process; and

• property returns are modelled in a similar fashion to corporate bonds, namely as the return on a riskless bond, plus a risk premium, 

plus a process representative of the change in residual values and the change in value of the call option on rents.

The rates to which the model has been calibrated are set out below:

Mean returns have been derived as the annualised arithmetic average return across all simulations and durations.

Standard deviations have been calculated by taking the annualised variance of the returns over all the simulations, taking the square root
and averaging over all durations in the projection. For bonds the standard deviations relate to the yields on bonds of the average portfolio
duration. For equity and property, they relate to the total return on these assets. The standard deviations applied are as follows:

Government bond yield
Corporate bond yield
Equities:
UK
Overseas

Property

Standard deviation

2006

2.0
5.5

18.0
16.0
15.0

2005

2.0
5.5

18.0
16.0
15.0

Jackson
• Interest rates are projected using a log-normal generator calibrated to actual market data;

• corporate bond returns are based on Treasury securities plus a spread that has been calibrated to current market conditions and varies

by credit quality; and

• variable annuity equity and bond returns have been stochastically generated using a regime-switching log-normal model with

parameters determined by reference to historical data. The volatility of equity fund returns ranges from 18.6 per cent to 28.1 per cent
(2005: 18.6 per cent to 28.1 per cent), depending on risk class, and the volatility of bond funds ranges from 1.4 per cent to 2.0 per cent
(2005: 1.4 per cent to 1.8 per cent).

Asian operations
The same asset return models, as used in the UK, appropriately calibrated, has been used for the Asian operations. The principal asset classes
are government and corporate bonds. Equity holdings are much lower than in the UK whilst property is not held as an investment asset.

The stochastic cost of guarantees is only of significance for the Hong Kong, Singapore, Malaysia and Taiwan operations.

The mean stochastic returns are consistent with the mean deterministic returns for each country. The volatility of equity returns ranges
from 18 per cent to 25 per cent (2005: 18 per cent to 26 per cent) and the volatility of government bond yields ranges from 1.4 per cent 
to 2.5 per cent (2005: 1.3 per cent to 2.2 per cent).

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Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

3. Assumptions continued

(c) Demographic assumptions
Persistency, mortality and morbidity assumptions are based on an analysis of recent experience but also reflect expected future
experience. Where relevant, when calculating the time value of financial options and guarantees, policyholder withdrawal rates vary 
in line with the emerging investment conditions according to management’s expectations.

(d) Expense assumptions
Expense levels, including those of service companies that support the Group’s long-term business operations, are based on internal
expense analysis investigations and are appropriately allocated to acquisition of new business and renewal of in-force business.
Exceptional expenses are identified and reported separately.

Asia development and Regional Head Office expenses are charged to EEV basis results as incurred. No adjustment is made to the
embedded value of covered business as the amounts of expenditure that relate to operating expenses are not material. Similarly,
corporate expenditure for Group Head Office, to the extent not allocated to the PAC with-profits sub-fund, is charged to the EEV basis
result as incurred.

(e) Inter-company arrangements
The EEV results for covered business incorporate the effect of the reinsurance arrangement of non-profit immediate pension annuity
liabilities of SAIF to Prudential Retirement Income Limited, as described in note 5(a). In addition, the analysis of free surplus and value 
of in-force business takes account of the impact of contingent loan arrangements between Group companies.

(f) Taxation and other legislation
Current taxation and other legislation has been assumed to continue unaltered except where changes have been announced and the
relevant legislation passed.

(g) Fund management and service companies
The value of future profits or losses from fund management and service companies that support the Group’s covered businesses are
included in the profits for new business and the in-force value of the Group’s long-term business.

4. Accounting presentation

(a) Analysis of profit before tax
To the extent applicable, presentation of the EEV profit for the year is consistent with the basis the Group applies for analysis of IFRS basis
profits before shareholder taxes between operating and non-operating results. Operating results reflect the underlying results of the
Group’s continuing operations including longer-term investment returns. Operating results include the impact of routine changes of
estimates and non-economic assumptions. Non-operating results include certain recurrent and exceptional items that primarily do not
reflect the performance in the year of the Group’s continuing operations.

(b) Investment return
Profit before tax
With the exception of debt securities held by Jackson, investment gains and losses during the year (to the extent that changes in capital
values do not directly match changes in liabilities) are included directly in the profit for the year and shareholders’ funds as they arise.

In the case of Jackson, market value movements on debt securities are initially recorded as movements in shareholder reserves, reflecting
the available-for-sale (AFS) categorisation under IFRS. Similarly, the value movements on derivatives are recorded in the income
statement. However, it is assumed that fixed income investments backing liabilities will normally be held until maturity. Therefore,
unrealised gains and losses on these securities are not reflected in either the EEV or statutory basis results and, except on realisation or
impairment of investments, only income received and the amortisation of the difference between cost and maturity values are recognised
to the extent attributable to shareholders. This is consistent with the basis of valuation of future cash flows of in-force business, which
inter alia, reflects spread basis earnings which are not directly affected by short-term value movements in fixed income securities. Similar
principles apply to value movements on Jackson’s derivatives that are fair valued for IFRS reporting with value movements booked in the
IFRS income statement. From 31 December 2006, fixed income securities backing the free surplus and required capital are accounted for
at fair value. However, consistent with the AFS treatment applied for IFRS, movements in unrealised appreciation are accounted for in
equity rather than in the income statement.

Investment returns reflect those earned on a market basis over the period without smoothing, but after appropriate adjustments for
movements in the additional shareholders’ interest recognised on the EEV basis.

Operating profit
Investment returns, including investment gains, in respect of long-term insurance business are recognised in operating results at the
expected long-term rate of return. For the purposes of calculating the longer-term investment return to be included in the operating
results of UK operations, where equity holdings are a significant proportion of investment portfolios, values of assets at the beginning 
of the reporting period are adjusted to remove the effects of short-term market volatility.

264

Prudential plc Annual Report 2006

Group financial statements

European Embedded Value (EEV) basis supplementary information

4. Accounting presentation continued

For the purposes of determining the long-term returns for debt securities of shareholder-backed operations, a risk margin charge is
included which reflects the expected long-term rate of default based on the credit quality of the portfolio. Interest-related realised gains
and losses are amortised to the operating results over the maturity period of the sold bonds. For equity-related investments of Jackson, 
a long-term rate of return is assumed, which reflects the aggregation of risk-free rates and equity risk premium.

(c) Pension costs
Profit before tax
Movements on the shareholders’ share of surplus or deficit of the Group’s defined benefit pension schemes adjusted for contributions
paid in the year are recorded within the income statement. Consistent with the basis of distribution of bonuses and the treatment of 
the estate described in notes 2d) and 2e), the shareholders’ share incorporates 10 per cent of the proportion of the surplus or deficit
attributable to the PAC with-profits sub-fund. The surplus or deficit is determined by applying the requirements of IAS 19.

Actuarial gains and losses
Actuarial gains and losses comprise:

• the difference between actual and expected return on the scheme assets;

• experience gains and losses on scheme liabilities; and

• the impact of altered economic and other assumptions on the discounted value of scheme liabilities.

These items are recorded in the income statement but, consistent with the IFRS basis of presentation, are excluded from operating results.

(d) Effect of changes in economic assumptions and time value of cost of options and guarantees
Movements in the value of in-force business caused by changes in economic assumptions and the time value of cost of options and
guarantees resulting from changes in economic factors are recorded in non-operating results.

(e) Results for fund management operations
The results of the Group’s fund management operations include the profits from management of internal and external funds. For EEV
basis reporting, Group shareholders’ other income is adjusted to deduct the expected margin for the year on management of covered
business. The deduction is on a basis consistent with that used for projecting the results for covered business. Group operating profit
accordingly includes the variance between actual and expected profit in respect of covered business.

(f) Capital held centrally for Asian operations
In adopting the EEV Principles Prudential has decided to set encumbered capital at its internal targets for economic capital. In Asia, the
economic capital target is substantially higher than the local statutory requirements in total. Accordingly, capital is held centrally for Asian
operations. For the purposes of the presentation of the Group’s operating results, it is assumed that the centrally held capital is lent
interest free to the Asian operations. In turn, the results of the Asian operations include the return on that capital and Group shareholders’
other income for EEV basis reporting is consequently reduced.

(g) Taxation
The EEV profit for the year for covered business is calculated initially at the post-tax level. The post-tax profit is then grossed up for
presentation purposes at the effective rate of tax. In general, the effective rate corresponds to the corporation tax rate on shareholder
profits of the business concerned. 

(h) Foreign currency translation
Foreign currency profit and losses have been translated at average exchange rates for the year. Foreign currency assets and liabilities have
been translated at year end rates of exchange. The purpose of translating the profit and losses at average exchange rates, notwithstanding
the fact that EEV profit represents the incremental value added on a discounted cash flow basis, is to maintain consistency with the
methodology applied for IFRS basis reporting.

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The principal exchange rates applied are:

Local currency: £

Hong Kong
Japan
Malaysia
Singapore
Taiwan
US

Closing rate at
31 Dec 2006

Average Closing rate at
for 2006
31 Dec 2005

Average Opening rate
at 1 Jan 2005
for 2005

15.22
233.20
6.90
3.00
63.77
1.96

14.32
214.34
6.76
2.93
59.95
1.84

13.31
202.63
6.49
2.85
56.38
1.72

14.15
200.13
6.89
3.03
58.47
1.82

14.92
196.73
7.30
3.13
60.84
1.92

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265

Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

5. Premiums, operating profit and margins from new business

(a) Premiums and contributions

UK insurance operations
Direct to customer
Individual annuities
Individual pensions and life
Department of Work and Pensions rebate business

Total

Business to business
Corporate pensions
Individual annuities
Bulk annuities

Total

Intermediated distribution
Life
Individual annuities
Individual and corporate pensions

Total

Partnerships
Life
Individual and bulk annuities:

Bulk annuity reinsurance from the Scottish

Amicable Insurance Fund*

Individual and other bulk annuities

Total

Europe
Life

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A

B

C

D

E

F

G

H

I

US operations
Fixed annuities
Fixed index annuities
Variable annuities
Life
Guaranteed Investment Contracts
GIC – Medium Term Notes

Total US operations

P
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r
e
n
t

c
o
m
p
a
n
y

E
E
V

Asian operations
China
Hong Kong
India (Group’s 26% interest)
Indonesia
Japan
Korea
Malaysia
Singapore
Taiwan
Other

Total Asian operations

Group total

266

Prudential plc Annual Report 2006

Single

Regular

Annual premium and 
contribution equivalents

Present value of new
business premiums

2006 £m

2005 £m

2006 £m

2005 £m

2006 £m

2005 £m

2006 £m

2005 £m

816
60
161

1,037

536
264
85

885

961
919
130

2,010

720
29
244

993

242
212
511

965

1,112
995
108

2,215

840

814

560
1,500

2,900

–
1,814

2,628

159

201

–
9
–

9

162
–
–

162

5
–
22

27

3

–
–

3

–

–
11
–

11

146
–
–

146

6
–
25

31

3

–
–

3

–

688
554
3,819
8
458
437

5,964

27
355
20
31
68
103
4
357
92
15

1,072

788
616
2,605
11
355
634

5,009

17
289
4
42
30
29
9
284
124
9

837

–
–
–
17
–
–

17

36
103
105
71
7
208
72
72
139
36

849

14,027

12,848

1,067

–
–
–
14
–
–

14

23
83
57
42
4
132
66
58
150
33

648

853

82
15
16

72
14
24

816
99
161

720
70
244

113

110

1,076

1,034

216
26
8

250

101
92
35

228

170
21
51

242

118
100
36

254

1,071
264
85

1,420

995
919
228

2,142

772
212
511

1,495

1,149
995
195

2,339

87

84

855

835

56
150

293

16

900

69
55
382
18
46
44

614

39
139
107
74
14
218
72
108
148
37

956

–
182

266

20

892

79
62
261
15
35
63

515

25
112
57
46
7
135
67
86
162
34

731

560
1,500

2,915

–
1,814

2,649

159

201

7,712

7,718

688
554
3,819
147
458
437

6,103

198
933
411
269
97
1,130
418
803
743
130

5,132

788
616
2,605
137
355
634

5,135

144
741
215
186
50
578
383
704
912
126

4,039

2,470

2,138

18,947

16,892

Total UK insurance operations

6,991

7,002

201

191

Group financial statements

European Embedded Value (EEV) basis supplementary information

5. Premiums, operating profit and margins from new business continued

*The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting period that have 
the potential to generate profits for shareholders. The amounts shown are not, and not intended to be, reflective of premium income
recorded in the IFRS income statement.

Annual premium and contribution equivalents are calculated as the aggregate of regular new business amounts and one-tenth of single
new business amounts. 

The tables above include a bulk annuity transaction with the Scottish Amicable Insurance Fund (SAIF) with a premium of £560 million. 
The transaction reflects the arrangement entered into in June 2006 for the reinsurance of non-profit immediate pension annuity liabilities
of SAIF to Prudential Retirement Income Limited (PRIL), a shareholder-owned subsidiary of the Group. SAIF is a closed ring-fenced sub-
fund of the PAC long-term fund established by a Court approved Scheme of Arrangement in October 1997, which is solely for the benefit
of SAIF policyholders. Shareholders have no interest in the profits of this fund, although they are entitled to investment management fees
on this business. Accordingly, it is not part of covered business for EEV reporting purposes. The inclusion of the transaction betweeen
SAIF and PRIL as new business, reflects the transfer from SAIF to Prudential shareholders’ funds of longevity risk, the requirement to set
aside supporting capital and the entitlement to surpluses arising on this block of business arising from the reinsurance arrangement.

Consistent with the transfer from uncovered to covered business and reflecting the transfers above, the transaction has been accounted
for as new business for EEV basis reporting purposes.

New business premiums reflect those premiums attaching to covered business, including premiums for contracts classified as investment
products for IFRS basis reporting. New business premiums for regular premium products are shown on an annualised basis. Department
of Work and Pensions rebate business is classified as single recurrent business. Internal vesting business is classified as new business
where the contracts include an open market option.

For previous periods the new business for intermediated distribution of UK insurance operations have included Department of Work and
Pensions (DWP) rebate business for SAIF. These are excluded from the table above with comparatives restated accordingly. The amounts
of new SAIF DWP rebate business written was £60 million in 2006 and £83 million in 2005.

(b) Profit

UK insurance operations
Jackson (note i)
Asian operations

Total

(i) Jackson net of tax profit
Before capital charge
Capital charge

After capital charge

Pre-tax
£m

266
259
514

1,039

2006

2005

Pre-tax
£m

243
211
413

867

Tax
£m

Post-tax
£m

(80)
(91)
(141)

(312)

186
168
373

727

182
(14)

168

Tax
£m

Post-tax
£m

(73)
(74)
(124)

(271)

170
137
289

596

150
(13)

137

In determining the EEV basis value of new business written in the year the policies incept, premiums are included in projected cash flows
on the same basis of distinguishing annual and single premium business as set out for statutory basis reporting.

Included within pre-tax new business profits shown in the table above are profits arising from fund management business falling within
the scope of covered business of:

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UK insurance operations
Jackson 
Asian operations

2006
£m

9
2
23

34

2005
£m

7
2
10

19

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Prudential plc Annual Report 2006

267

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Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

5. Premiums, operating profit and margins from new business continued

(c) Margins

2006

UK insurance operations
Jackson 
Asian operations

Total

2005

UK insurance operations
Jackson 
Asian operations

Total

Asian operations:
Hong Kong
Korea
Taiwan
India
China
Other

Total Asian operations

New business premiums

Single
£m

Regular
£m

Annual
premium and
contribution
equivalent
(APE)
£m

6,991
5,964
1,072

201
17
849

900
614
956

Present
value
of new
business
premiums
(PVNBP)
£m

7,712
6,103
5,132

14,027

1,067

2,470

18,947

1,039

Pre-tax new
business
contribution
£m

New business margin

(APE)
%

(PVNBP)
%

266
259
514

30
42
54

42

3.4
4.2
10.0

5.5

New business premiums

Single
£m

7,002
5,009
837

12,848

Regular
£m

191
14
648

853

Annual
premium and
contribution
equivalent
(APE)
£m

892
515
731

Present
value
of new
business
premiums
(PVNBP)
£m

7,718
5,135
4,039

2,138

16,892

Pre-tax new
business
contribution
£m

New business margin

(APE)
%

(PVNBP)
%

243
211
413

867

27
41
56

41

3.1
4.1
10.2

5.1

New business margin
(APE)

2006
%

2005
%

69
35
55
23
43
72

54

60
37
51
29
51
76

56

New business margins are shown on two bases, namely the margins by reference to the Annual Premium Equivalents (APE) and the
Present Value of New Business Premiums (PVNBP). APEs are calculated as the aggregate of regular new business amounts and one-tenth
of single new business amounts. PVNBPs are calculated as single premiums plus the present value of expected premiums of new regular
premium business, allowing for lapses and other assumptions made in determining the EEV new business contribution.

The table of new business premiums and margins above excludes SAIF DWP rebate premiums.

In determining the EEV basis value of new business written in the year the policies incept, premiums are included in projected cash flows
on the same basis of distinguishing annual and single premium business as set out for statutory basis reporting.

New business contributions represent profits determined by applying the economic and non-economic assumptions applying at the end 
of the year.

268

Prudential plc Annual Report 2006

Group financial statements

European Embedded Value (EEV) basis supplementary information

6. Operating profit from business in force

UK insurance operations
Unwind of discount and other expected returns (note i)
Cost of strengthened persistency assumption (note ii)
Mortality related cost of capital charge (note iii)
Other items (notes iv and vi)

Jackson
Unwind of discount and other expected returns: (note i)

On value of in-force and required capital
On surplus assets

Spread experience variance
Amortisation of interest-related realised gains and losses
Profit on repricing Term contracts
(Loss) profit from changes to other operating assumptions
Other (vii)

Asian operations
Unwind of discount and other expected returns (note i)
Change in operating assumptions (viii (a))
Experience variances and other items (viii (b))

Total

2006
£m

2005
£m

530
–
–
(110)

420

202
49
118
45
–
(7)
42

449

254
45
16

315

1,184

424
(148)
(47)
(46)

183

160
52
89
53
140
10
26

530

162
(9)
10

163

876

Notes
(i) For UK insurance and Asian operations, unwind of discount and other expected returns is determined by reference to the value of in-force business, required capital and
surplus assets at the start of the year as adjusted for the effect of changes in economic and operating assumptions reflected in the current year. For the unwind of discount for 
UK insurance operations included in operating results based on longer-term returns a further adjustment is made. For UK insurance operations the amount represents the unwind
of discount on the value of in-force business at the beginning of the year (adjusted for the effect of current year assumption changes), the expected return on smoothed surplus
assets retained within the PAC with-profits sub-fund and the expected return on shareholders’ assets held in other UK long-term business operations. Surplus assets retained
within the PAC with-profits sub-fund are smoothed for this purpose to remove the effects of short-term investment volatility from operating results. In the balance sheet and for
total profit reporting, asset values and investment returns are not smoothed. For Jackson the return on surplus assets is shown separately. 

(ii) The £148 million cost of strengthened persistency assumption for 2005 applies to a number of products, primarily in respect of with-profits bonds. 

(iii) The £47 million charge for 2005 primarily relates to the cost of capital attaching to liability strengthening on the regulatory basis for annuity business.

(iv) UK insurance operations other items represent:

Cost associated with regulatory requirements including Sarbanes-Oxley, and product and distribution development
Adjustments to the policyholder and shareholder taxes for non-participating business of the PAC long-term fund, after grossing up for notional tax
Other items (note (v))

2006
£m

(32)
(26)
(52)

(110)

2005
£m

(45)
0
(1)

(46)

(v) Included within other items of £(52) million (2005: £(1) million) is a charge of £14 million (2005: £12 million) in respect of annual licence fee payments and a charge of
£16 million (2005: £16 million) for expense over-runs in respect of a tariff agreement with SAIF. The licence fee payments are made by shareholder-backed subsidiaries of UK
insurance operations, via a service company, to the PAC with-profits sub-fund for the right to use trademarks and for the goodwill associated with the purchase of the business 
of the Scottish Amicable Life Assurance Society in 1997. The licence fee arrangements run to 2017. The charge in respect of SAIF, which is not covered business, is borne by a
service company and arises from a tariff arrangement which is currently onerous to shareholders. The tariff arrangement will be replaced at the end of 2007.

Charges in respect of these items are reflected in the EEV and IFRS results on an annual basis.

The charge for 2006 for other items also includes a negative persistency experience variance of £9 million.

(vi) Expense assumptions
The 2005 EEV basis financial statements included note disclosure explaining that in determining the appropriate expense assumptions for 2005 account had been taken of the
cost synergies that were expected to arise with some certainty from the initiative announced in December 2005 from UK insurance operations working more closely with Egg and
M&G. Without this factor there would have been a charge for altered expense assumptions of approximately £55 million. The half year 2006 EEV basis results were prepared on
the same basis.

The initiative was expected to provide annual savings to the cost base of UK operations in aggregate of £40 million. In addition, at the interim results stage, it was announced that
an end to end review of the UK business, with the aim of reducing the overall cost base was underway. Total UK annual savings, including the £40 million mentioned above, were
noted as being expected to be £150 million per annum comprising £100 million for Egg and shareholder-backed business of UK insurance operations and £50 million attaching to
the with-profits sub-fund. The savings for the UK insurance operations cover both acquisition and renewal activity. Reflecting the underlying trend in unit costs, the interim results
announcement noted that the element of the additional savings of £110 million that relate to long-term business was expected to be neutral in its effect on EEV basis results.

Prudential plc Annual Report 2006

269

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Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

6. Operating profit from business in force continued

Notes continued
With the agreement to sell Egg Banking plc the actions necessary to implement these plans have been reassessed and additional initiatives put in place, as announced on
15 March 2007.

In preparing the 2006 EEV basis results for UK insurance operations, account has been taken of the expense savings that are expected to arise from these initiatives. Without this
factor the effect on the 2006 results would have been an additional charge of £44 million for the net effect of revised assumptions in line with 2006 unit costs. The size of this
change reflects the lagged effect of the implementation of the previously announced initiatives which have affected run-rate savings as at 31 December 2006 but not translated 
to the same extent in unit costs over 2006 as a whole.

(vii) Jackson 
The principal component of the £42 million credit in 2006 for other profit is £31 million of favourable mortality experience variance.

(viii) Asian operations
(a) Changes in operating assumptions
The £45 million profit from changes in operating assumptions for Asian operations includes £24 million in respect of higher assumed investment management margins based on
current experience, a further £24 million for the net effect of altered lapse rates across a number of territories and similarly a net £20 million for changes to mortality and morbidity
assumptions offset by a charge of £23 million for other items.

(b) Experience variances and other items
Experience variances and other items of £16 million for 2006 comprise £35 million for favourable mortality variance and £18 million in respect of the investment return on capital
held centrally in respect of Taiwan, offset by negative expense variances of £26 million in respect of China (£14 million) and India (£12 million) and £11 million of other charges.
The negative expense variances are primarily a reflection of the expenses for new business being in excess of the target levels factored into the valuation of new business for
these operations which are at a relatively early stage of development. On the basis of current plans, the target level for India is planned to be attained in 2009. In the case of
China, the target level for existing operations is planned to be attained in 2011. 

7. Investment return and other income

IFRS basis
Less: allocation of investment return on centrally held capital in respect of Taiwan business to 

operating result of Asian operations

Less: projected fund management result in respect of covered business incorporated in opening 

EEV value of in-force business

EEV basis

8. UK restructuring costs

UK restructuring costs have been incurred as follows:

UK insurance operations
M&G
Egg
Unallocated corporate

2006
£m

58

(18)

(32)

8

2005
£m

87

(21)

(24)

42

2006
£m

34
2
12
5

53

The charge of £53 million comprises £50 million recognised on the IFRS basis and an additional £3 million recognised on the EEV basis for
the shareholders’ share of costs incurred by the PAC with-profits sub-fund. The costs relate to the initiative announced in December 2005
for UK insurance operations to work more closely with Egg and M&G. 

270

Prudential plc Annual Report 2006

Group financial statements

European Embedded Value (EEV) basis supplementary information

9. Short-term fluctuations in investment returns

Long-term business:

UK insurance operations (note i)
Jackson (note ii)
Asian operations (note iii)

Share of investment return of funds managed by PPM America that are consolidated into 

Group results but attributable to external investors

Share of profits of venture investment companies and property partnerships of the PAC 

with-profits sub-fund that are consolidated into Group results but are attributable to external investors

Other operations

Total

2006
£m

378
63
286

1

0
17

2005
£m

994
67
41

0

1
(35)

745

1,068

Notes
(i) Short-term fluctuations in investment returns for UK insurance operations represent the difference between total investment returns in the year attributable to shareholders on
the EEV basis and the longer-term return included within operating profit as described on schedule 4. The £378 million (2005: £994 million) reflects the PAC life fund investment
return earned in the year of 12 per cent (2005: 20 per cent).

(ii) Short-term fluctuations for Jackson comprise:

Actual investment return on investments less long-term returns included within operating profit:

Actual realised gains less default assumption and amortisation of interest-related realised gains and losses for fixed maturity securities and 

related swap transactions

Actual less long-term return on equity-based investments and other items

Investment return related gain due primarily to changed expectation of profits on in-force variable annuity business in future periods based 

on current period equity returns*, net of related hedging activity

2006
£m

2005
£m

20
26

17

63

5
58

4

67

*This adjustment arises due to market returns being higher than the assumed long-term rate of return. This gives rise to higher than expected year end values of variable annuity
assets under management with a resulting effect on the projected value of future account values, and hence future profitability.

(iii) Short-term fluctuations for Asian operations of £286 million in 2006 were due to strong market performance in most territories, in particular in Vietnam (£108 million) relating
to increases in both bond and equity portfolios and in Hong Kong (£73 million) where an increase in the investment return on the equity portfolio more than offset the reductions
in bond prices. Short-term fluctuations in Taiwan were £46 million and £41 million in Singapore.

10. Mark to market value movements on core borrowings

Jackson 
Other operations

2006
£m

3
82

85

2005
£m

(2)
(65)

(67)

Core borrowings of the Group are marked to market value under EEV. As the liabilities are generally held to maturity or for the long term,
no deferred tax asset has been established on the increase (compared to IFRS) in carrying value. Accordingly, no deferred tax charge
(credit) is recorded in the results against the 2006 credit of £85 million (2005: charge of £67 million).

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

A

B

C

D

E

F

G

H

I

11. Actuarial and other gains and losses on defined benefit pension schemes

The gain of £207 million (2005: charge £47 million) included in total profit reflects the shareholders’ share of actuarial and other gains and
losses on the Group’s defined benefit pension schemes. On the EEV basis, this gain (charge) includes a 10 per cent share of the actuarial
gains and losses on the share attributable to the PAC with-profits sub-fund for the Prudential Staff and Scottish Amicable Pension Schemes.
The very high level of shareholders’ actuarial gains in 2006 reflects the excess of market returns over the long-term assumption and the
increase in discount rate applied in determining the present value of projected pension payment from 4.8 per cent at 31 December 2005
to 5.2 per cent at 31 December 2006. The 2005 full year charge of £47 million included a charge of £43 million for altered renewal expense
assumptions arising from the prospective increase in employer contributions for the Prudential Staff Pension Scheme for future service of
active members (as distinct from deficit funding).

P
a
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e
n
t

c
o
m
p
a
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y

E
E
V

Prudential plc Annual Report 2006

271

Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

12. Effect of changes in economic assumptions and time value of cost of options and guarantees

The profits (losses) on changes in economic assumptions and time value of cost of options and guarantees resulting from changes in
economic factors for in-force business included within the profit from continuing operations before tax (including actual investment
returns) arise as follows:

2006

2005

UK insurance operations (note i)
Jackson (note ii)
Asian operations (note iii)

Total

Change in
economic
assumptions
£m

Change in
time value
of cost of
options and
guarantees
£m

182
(51)
(132)

(1)

40
6
14

60

Change in
economic
assumptions
£m

Change in
time value
of cost of
options and
guarantees
£m

(81)
(3)
(265)

(349)

31
11
5

47

Total
£m

222
(45)
(118)

59

Total
£m

(50)
8
(260)

(302)

Notes
(i) The effect of changes in economic assumptions for UK insurance operations reflects primarily movements in gilt rates of return which affect assumed rates of return and
discount rates, as described in note 3.

(ii) The charge of £51 million for Jackson in 2006 arises from the change in risk discount rate, partially offset by the positive effect of increased assumed future rate of return 
for separate account variable annuity business. Both changes reflect the 0.4 per cent increase in the 10 year treasury bond rate.

(iii) The £132 million charge for 2006 for Asian operations for the effects of changes in economic assumptions mainly relates to Taiwan where there is a charge of £101 million
arising from the delay in the assumed long-term yield projection, as described in note 3(ii) and the associated effect of this delay on the economic capital requirement. The
principal cause of the Asia charges in 2005 of £265 million was for the reduction in short-term earned rates in Taiwan in 2005. This reduction had the effect of delaying the
emergence of the expected long-term rate, and the associated effect of this delay on the economic capital requirement.

13. Taxation charge

The tax charge comprises:

Tax on operating profit from continuing operations
Long-term business (note i):

UK insurance operations (note ii and iii)
Jackson (note iv)
Asian operations (note ii)

Other operations

Total tax charge on operating profit from continuing operations

Tax on items not included in operating profit
Tax charge on short-term fluctuations in investment returns
Tax charge (credit) on actuarial and other gains and losses on defined benefit pension schemes
Tax credit on effect of changes in economic assumptions and time value of cost of 

options and guarantees (note v)

Total tax charge on items not included in operating profit from continuing operations

Tax charge on profit on ordinary activities from continuing operations 

(including tax on actual investment returns)

2006
£m

2005
£m

178
251
222

651
(64)

587

214
62

(4)

272

127
204
162

493
(130)

363

343
(14)

(39)

290

859

653

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

A

B

C

D

E

F

G

H

I

P
a
r
e
n
t

c
o
m
p
a
n
y

E
E
V

Notes
(i) The profit for the year for covered business is in most cases calculated initially at the post-tax level. The post-tax profit for covered business is then grossed up for presentation
purposes at the effective rates of tax applicable to the countries and periods concerned. In the UK, this is the UK corporation tax rate of 30 per cent. For Jackson, the US federal
rate of 35 per cent is applied to gross up movements on the value of in-force business. Effects on statutory tax for the period affect the overall tax rate. For Asia, similar principles
apply subject to the availability of taxable profits.

(ii) Including tax relief on UK restructuring costs borne by UK insurance operations and Asia development expenses.

(iii) The tax charge for UK insurance operations of £178 million includes a credit of £19 million in respect of a prior year tax adjustment for shareholder-backed business.

(iv) The tax charge for Jackson of £251 million includes a charge in respect of prior years of £29 million and a charge of £26 million in respect of a change in valuation of deferred
tax under EEV to reflect discounting over a period of four to 11 years depending upon the type of business concerned. These adjustments also have resulted in a reallocation
from free surplus to the value of in-force business of £44 million.

(v) The tax credit for 2006 on the effect of changes in economic assumptions includes a credit of £9 million in respect of a change in the tax rate for Malaysia.

272

Prudential plc Annual Report 2006

Group financial statements

European Embedded Value (EEV) basis supplementary information

14. Earnings per share (EPS)

Operating EPS from continuing operations:

Operating profit before tax
Tax
Minority interests

Operating profit after tax and minority interests from continuing operations
Operating EPS from continuing operations

Total EPS from continuing operations:

Total profit before tax
Tax
Minority interests

Total profit after tax and minority interests from continuing operations
Total EPS from continuing operations

Average number of shares (millions)

2006
£m

2005
£m

1,976
(587)
1

1,390

57.6p

3,072
(859)
(1)

2,212

91.7p

1,712
(363)
(10)

1,339
56.6p

2,244
(653)
(12)

1,579
66.8p

2,413

2,365

The average number of shares reflects the average number in issue adjusted for shares held by employee trusts and consolidated unit
trusts and OEICs which are treated as cancelled.

15. Shareholders’ funds – segmental analysis

UK operations
Long-term business operations (notes i and ii):
Smoothed shareholders’ funds (note iii)
Actual shareholders’ funds less smoothed shareholders’ funds

EEV basis shareholders’ funds

M&G (note vii):

Net assets of operations
Acquired goodwill (note v)

Egg (note vii)

US operations
Jackson (net of surplus note borrowings of £158m (2005: £183m) note vi):

Shareholders’ funds before capital charge
Capital charge (note iv)

EEV basis shareholders’ funds

Broker-dealer, fund management and Curian operations (note vii)

Asian operations
Long-term business (note i):

Net assets of operations – EEV basis shareholders’ funds
Acquired goodwill (note v)
Fund management (note vii):
Net assets of operations
Acquired goodwill (note v)

Other operations
Holding company net borrowings (note vi)
Other net liabilities (note vii)

Total

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

A

B

C

D

E

F

G

H

I

2006
£m

2005
£m

5,155
658

5,813

230
1,153
292

7,488

4,558
574

5,132

245
1,153
303

6,833

3,420
(117)

3,303
57

3,360

3,465
(117)

3,348
70

3,418

2,548
111

1,988
111

89
61

82
61

2,809

2,242

P
a
r
e
n
t

c
o
m
p
a
n
y

E
E
V

(1,542)
(232)

(1,724)
(468)

(1,774)

(2,192)

11,883

10,301

Prudential plc Annual Report 2006

273

Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

15. Shareholders’ funds – segmental analysis continued

Notes
(i) A charge is deducted from the annual result and embedded value for the cost of capital supporting the Group’s long-term business operations. This capital is referred to as
encumbered capital. The cost is the difference between the nominal value of the capital and the discounted value of the projected releases of this capital allowing for investment
earnings (net of tax) on the capital. Where encumbered capital is held within a with-profits sub-fund, the value placed on surplus assets in the fund is already discounted to
reflect its release over time and no further adjustment is necessary in respect of encumbered capital.

(ii) The proportion of surplus allocated to shareholders from the UK with-profits business has been based on the present level of 10 per cent. Future bonus rates have been set 
at levels which would fully utilise the assets of the with-profits fund over the lifetime of the business in force.

(iii) UK long-term business smoothed shareholders’ funds reflect an adjustment to the assets of the PAC with-profits sub-fund, for the purposes of determining the unwind of discount
included in operating profits, to remove the short-term volatility in market values of assets. Shareholders’ funds in the balance sheet are determined on an unsmoothed basis.

(iv) In determining the cost of capital of Jackson, it has been assumed that an amount equal to 235 per cent of the risk-based capital required by the National Association 
of Insurance Commissioners (NAIC) at the Company Action Level must be retained. The impact of the related capital charge is to reduce Jackson’s shareholders’ funds by 
£117 million (2005: £117 million).

(v) Under IFRS, subject to impairment testing, goodwill is no longer amortised. Acquired goodwill of the Japanese life business was subject to an impairment charge of £120 million
which was included in the 2005 results.

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

A

B

C

Goodwill attaching to venture fund investment subsidiaries of the PAC with-profits fund that are consolidated under IFRS are not included in the table above as the goodwill
attaching to these companies is not relevant to the analysis of shareholders’ funds.

(vi) Net core structural borrowings of shareholder-financed operations comprise:

Holding company cash and short-term investments
Core structural borrowings – central funds*

Holding company net borrowings
Core structural borrowings – Jackson 

2006
£m

1,119
(2,661)

(1,542)
(158)

(1,700)

2005
£m

1,128
(2,852)

(1,724)
(183)

(1,907)

*The altered carrying value of core structural borrowings under EEV compared to those under IFRS reflects the application of market values rather than cost.

(vii) With the exception of the share of pension scheme surpluses (deficits) attributable to the PAC with-profits sub-fund which are included in other operations’ net liabilities, and
the borrowings as described in note vi, the amounts shown for the items in the table above that are referenced to this note have been determined on the statutory IFRS basis. 
The pension scheme surplus (deficit) net of tax attributable to shareholders relating to the Prudential Staff Pension and Scottish Amicable Pension Schemes are determined as
shown below:

IFRS basis (re shareholder-backed operations)
Additional amounts recognised under EEV (re shareholders’ 10% share of the surplus (deficit) attributable to the PAC with-profits sub-fund)

EEV basis

2006
£m

19
6

25

2005
£m

(113)
(29)

(142)

D

E

F

G

H

I

P
a
r
e
n
t

c
o
m
p
a
n
y

E
E
V

274

Prudential plc Annual Report 2006

Total operating profit (loss) based on longer-term investment returns 652
378
Short-term fluctuations in investment returns (note 9)
Mark to market value movements on core borrowings (note 10)
Actuarial gains and losses on defined benefit pension schemes (note 11)
Effect of changes in economic assumptions and time value of 

(34)

708
63
3

815
286

(34)

2,175
727
3

222

(45)

(118)

59

Group financial statements

European Embedded Value (EEV) basis supplementary information

16. Reconciliation of movement in shareholders’ funds

Operating profit (including investment return 

based on long-term rates of returns)

Long-term business:

New business (note 5)
Business in force (note 6)

Asia development expenses
M&G
Egg
Asian fund management operations
US broker-dealer and fund management
Curian
Other income and expenditure
UK restructuring costs (note 8)

cost of options and guarantees (note 12)

Profit on ordinary activities before tax 
(including actual investment returns)

Tax on profits (losses) from continuing operations (note 13):

Tax on operating profit
Tax on short-term fluctuations in investment returns
Tax on actuarial and other gains and losses 
on defined benefit pension schemes

Tax on effect of changes in economic assumptions 
and time value of cost of options and guarantees

Total tax (charge) credit

Minority interests

Profit for the financial year
Unrealised valuation movements on Egg securities classified 

as available-for-sale

Movement in cash flow hedges
Exchange movements (note i)
Related tax
Intra group dividends (including statutory transfer)
External dividends
Reserve movements in respect of share-based payments
Investment in operations (note ii)
Other transfers (note iv)
Movement in own shares in respect of share-based payment plans
Movement on Prudential plc shares purchased by unit trusts 

consolidated under IFRS

Acquisition of Egg minority interests
Issues of share capital by parent company
Cumulative adjustment at 31 December 2006, net of related tax, 
for Jackson assets backing surplus and required capital (note vi)

Long-term business operations

UK
insurance
operations
£m

Jackson
£m

Asian
operations
£m

Total
long-term
business
operations
£m

Other
operations
£m

Group
total
£m

266
420

686

259
449

708

514
315

829
(14)

1,039
1,184

2,223
(14)

1,039
1,184

2,223
(15)
204
(145)
50
18
(8)
(298)
(53)

1,976
745
85
207

59

(1)
204
(145)
50
18
(8)
(298)
(19)

(199)
18
82
207

1,252

729

983

2,964

108

3,072

(178)
(113)

(251)
(21)

(222)
(75)

(651)
(209)

64
(5)

(587)
(214)

(67)

16

55

4

(358)

(256)

(242)

(856)

(62)

(62)

4

(859)

(1)

(3)

(1)

894

473

741

2,108

104

2,212

(432)

(169)

(601)

(271)

(113)

(90)

(474)

127
(69)

10
10

95
(17)

232
(76)

7

7

(2)
7
242
(74)
474
(399)
15
(232)
76
6

0
(167)
336

(2)
7
(359)
(74)

(399)
15

6

0
(167)
336

7

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

A

B

C

D

E

F

G

H

I

P
a
r
e
n
t

c
o
m
p
a
n
y

E
E
V

Net increase (decrease) in shareholders’ capital and reserves
Shareholders’ capital and reserves at 1 January 2006

681
5,132

(45)
3,348

560
1,988

1,196
10,468

386
1,582
(167) 10,301

Shareholders’ capital and reserves at 31 December 2006 (notes (iii) and 15) 5,813

3,303

2,548

11,664

219

11,883

Prudential plc Annual Report 2006

275

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

A

B

C

D

E

F

G

H

I

P
a
r
e
n
t

c
o
m
p
a
n
y

E
E
V

Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

16. Reconciliation of movement in shareholders’ funds continued

Notes
(i) Profits are translated at average exchange rates, consistent with the method applied for statutory IFRS basis results. The amounts recorded above for exchange rate movements
reflect the difference between 2005 and 2006 exchange rates as applied to shareholders’ funds at 1 January 2006 and the difference between 31 December 2006 and average
2006 rates for profits.

(ii) Investment in operations reflects increases in share capital. This includes certain non-cash items as a result of timing differences.

(iii) For the purposes of the table above, goodwill related to Asia long-term operations (as shown in note 15) is included in ‘Other operations’.

(iv) Other transfers (from) to long-term business operations to other operations represents:

Adjustments for net of tax fund management projected profit of covered business
Adjustment for investment return, net of related tax, on economic capital for Taiwan operations held centrally
Other adjustments (note v)

UK
insurance
operations
£m

(15)

(54)

(69)

Jackson
£m

Asian
operations
£m

(2)

12

10

(5)
(13)
1

(17)

Total
long-term
business
operations
£m

(22)
(13)
(41)

(76)

(v) The other adjustment for UK insurance operations is merely technical in nature and is a reallocation of shareholders’ funds from net worth to central funds to more closely
align the corporate and business unit structure for EEV reporting purposes. The Jackson other adjustment of £12 million is mainly for a tax related benefit arising from the US
basis of filing.

(vi) Previously the valuation placed on the assets backing Jackson’s surplus and required capital reflected the fact that generally they are held for the longer-term and excluded
the short-term differences between market value and amortised cost. For the balance sheet at 31 December 2006 and prospectively these short-term value adjustments are now
incorporated. At 31 December 2006, the balance sheet adjustment, net of related tax is an increase of £7 million. For 31 December 2005, the adjustment, if it had been booked 
at that date, was an increase of £19 million. Future movements for this item, consistent with the basis applied under IFRS for available-for-sale securities, will be booked in the
statement of movement in shareholders’ capital and reserves.

Long-term business operations

UK
insurance
operations
£m

Jackson
£m

Asian
operations
£m

Total
long-term
business
operations
£m

Other
operations
£m

Group
total
£m

1,263
4,550

5,813

2,656
647

3,303

1,176
1,372

5,095
6,569

393
(174)

5,488
6,395

2,548

11,664

219

11,883

147
831

910
1,073

(42)
962

1,015
2,866

5,129
(254)
(40)

1,578
(117)
(141)

2,156
(521)
(7)

8,863
(892)
(188)

5,813

3,303

2,548

11,664

Long-term business operations

UK
insurance
operations
£m

1,141
3,991

5,132

148
710

4,529
(192)
(63)

5,132

Jackson
£m

2,899
449

3,348

899
1,198

1,511
(117)
(143)

3,348

Asian
operations
£m

1,034
954

1,988

Total
long-term
business
operations
£m

Other
operations
£m

Group
total
£m

5,074
5,394

120
(287)

5,194
5,107

10,468

(167)

10,301

(212)
974

835
2,882

1,771
(539)
(6)

7,811
(848)
(212)

1,988

10,468

EEV basis shareholders’ funds at 31 December 2006

Analysed as:

Statutory IFRS basis shareholders’ funds
Additional retained profit on an EEV basis

EEV basis shareholders’ funds at 31 December 2006

Comprising:

Free surplus
Required capital
Value of in-force business before deduction of 

cost of capital and of guarantees

Cost of capital
Cost of time value of guarantees

EEV basis shareholders’ funds at 1 January 2006

Analysed as:

Statutory IFRS basis shareholders’ funds
Additional retained profit on an EEV basis

EEV basis shareholders’ funds at 1 January 2006

Comprising:

Free surplus
Required capital
Value of in-force business before deduction of 

cost of capital and of guarantees

Cost of capital
Cost of time value of guarantees

276

Prudential plc Annual Report 2006

Group financial statements

European Embedded Value (EEV) basis supplementary information

17. Reconciliation of net worth and value of in-force business

Reconciliation of net worth and value of in-force business for 2006 (note i)

Shareholders’ capital and reserves at 1 January 2006 (note vii)
New business contribution (notes ii, iii)
Expected return on existing business
Existing business – transfer to net worth (note v)
Changes of operating assumptions and experience variances (note viii)
Changes of non-operating assumptions and experience variances and minority interests

Profit after tax from continuing operations
Exchange rate movements
Intra group dividends (including statutory transfer) and investment in operations
Cumulative adjustment at 31 December 2006, net of related tax, 

for Jackson assets backing surplus and required capital

Other transfers from net worth (note ix)

Required
capital
£m

2,882
383
91
(290)
20
48

252
(268)
–

Total net
worth
(note iv)
£m

3,717
(171)
132
653
(9)
92

697
(337)
(127)

Value of
in-force
business
(note vi)
£m

6,751
898
641
(653)
31
494

1,411
(264)
(115)

Total
long-term
business
£m

10,468
727
773
0
22
586

2,108
(601)
(242)

–
–

7
(76)

–
–

7
(76)

Free
surplus
£m

835
(554)
41
943
(29)
44

445
(69)
(127)

7
(76)

Shareholders’ capital and reserves at 31 December 2006 (note vii)

1,015

2,866

3,881

7,783

11,664

Notes
(i) All figures are shown net of tax.

(ii) The movements arising from new business contribution are as follows:

Free surplus
Required capital

Total net worth
Value of in-force

Total long-term business

(iii) The new business contribution arises as follows:

UK insurance operations
Jackson 
Asian operations

(iv) Net worth consists of statutory solvency capital (or economic capital where higher) and unencumbered capital.

(v) Existing business transfer to net worth

UK insurance operations
Jackson 
Asian operations

2006
(note iii)
£m

(554)
383

(171)
898

727

Value of
in-force
business
(note ii)
£m

231
200
467

898

Value of
in-force
business
(note ii)
£m

(369)
(116)
(168)

(653)

Free
surplus
£m

(221)
(228)
(105)

(554)

Free
surplus
£m

408
326
209

943

Required
capital
£m

176
196
11

383

Required
capital
£m

(39)
(210)
(41)

(290)

Total net
worth
(note i)
£m

(45)
(32)
(94)

(171)

Total net
worth
(note i)
£m

369
116
168

653

(vi) Value of in-force business includes the value of future margins from current in-force business less the cost of holding encumbered capital.

(vii) Included in the EEV basis shareholders’ funds of long-term business operations of £11,664 million (2005: £10,468 million) is £257 million (2005: £174 million) in respect 
of fund management business falling within the scope of covered business as follows:

UK insurance operations
Jackson 
Asian operations

2006
£m

125
12
120

257

(viii) Included within the change of operating assumptions and experience variances is a reallocation from free surplus to the value of in-force business of £44 million in respect of
the Jackson tax adjustments as detailed in note 13(iv). In addition, for other long-term operations, a reallocation from free surplus of £58 million to required capital of £26 million
and the value of in-force business of £32 million has been made in respect of non-recurring adjustments.

(ix) Other transfers from net worth

Adjustment for net of tax fund management projected profits of covered business

Adjustment for investment return net of related tax on economic capital for Taiwan operations held centrally
Other adjustments

2006
£m

(22)

(13)
(41)

(76)

Prudential plc Annual Report 2006

277

2005

£m

(562)
409

(153)
749

596

Total
long-term
business
£m

186 
168 
373 

727 

Total
long-term
business
£m

0
0
0

0

2005
£m

120
12
42

174

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E
E
V

Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

18. Sensitivity of results to alternative assumptions

(a) Sensitivity analysis – economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2006 (2005) and the new business contribution after the
effect of encumbered capital for 2006 and 2005 to:

• one per cent increase in the discount rates;

• one per cent increase and decrease in interest rates, including all consequential changes (assumed investment returns for all asset

classes, market values of fixed interest assets, risk discount rates);

• one per cent rise in equity and property yields;

• ten per cent fall in market value of equity and property assets (not applicable for new business contribution); and

• holding company statutory minimum capital (by contrast to economic capital).

In each sensitivity calculation, all other assumptions remain unchanged except where they are directly affected by the revised 
economic conditions.

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

A

B

C

UK
insurance
operations
£m

Jackson
£m

Asian
operations
£m

Total
long-term
£m

266

259

514

1,039

(46)
4
(11)
16

(28)
3
(17)
28

(56)
(9)
7
23

(130)
(2)
(21)
67

5,813

3,303

2,548

11,664

(480)
55
(70)
382
(502)
8

(127)
(190)
116
46
(58)
82

(271)
42
(115)
154
(99)
391

(878)
(93)
(69)
582
(659)
481

2006

D

New business profit for 2006
As reported (note 5)

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise

Embedded value of long-term operations at 31 December 2006
As reported (note 16)

Discount rates – 1% increase
Interest rates – 1% increase (notes i, ii)
Interest rates – 1% decrease (notes i, ii)
Equity/property yields – 1% rise
Equity/property market values – 10% fall
Statutory minimum capital

E

F

G

H

I

P
a
r
e
n
t

c
o
m
p
a
n
y

E
E
V

278

Prudential plc Annual Report 2006

Group financial statements

European Embedded Value (EEV) basis supplementary information

18. Sensitivity of results to alternative assumptions continued

2005

New business profit for 2005
As reported (note 5)

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise

Embedded value of long-term operations at 31 December 2005
As reported (note 16)

Discount rates – 1% increase
Interest rates – 1% increase (notes i, iii)
Interest rates – 1% decrease (notes i, iii)
Equity/property yields – 1% rise
Equity/property market values – 10% fall (note iii)
Statutory minimum capital

Notes
(i) Asian operations

2006

Asian operations
Established markets
Taiwan*
Korea
Vietnam
Other

UK
insurance
operations
£m

Jackson
£m

Asian
operations
£m

Total
long-term
£m

243

(49)
(4)
(5)
13

211

(27)
2
(26)
24

413

(46)
(6)
3
20

867

(122)
(8)
(28)
57

5,132

3,348

1,988

10,468

(432)
69
(99)
297
(480)
0

(133)
(144)
55
42
(55)
79

(236)
49
(126)
136
(75)
431

(801)
(26)
(170)
475
(610)
510

Embedded
value of
long-term
operations
£m

2,039
(216)
191
198
336

2,548

Interest rates

% of embedded value

1%
increase
£m

1%
decrease
£m

1%
increase
%

1%
decrease
%

(55)
107
(5)
(1)
(4)

42

45
(165)
5
1
(1)

(115)

(3)
50
(3)
(1)
(1)

2

2
(76)
3
1
0

(5)

*Taiwan sensitivity to starting bond rates (i.e. the starting bond rate for the progression to the assumed long-term rate):

Taiwan

Embedded
value at
31 Dec 2006
£m

1%
increase
in the
starting
bond rates
£m

1%
decrease
in the 
starting
bond rates
£m

(216)

116

(125)

For Taiwan:
(a) If a delay of a further year to 31 December 2014 for the start and end of the progression period had been assumed in preparing the 2006 results, there would have been 
an additional charge of £(88) million. 

P
r
i

m
a
r
y

s
t
a
t
e
m
e
n
t
s

A

B

C

D

E

F

G

H

2005

Asian operations
Established markets
Taiwan*
Korea
Vietnam
Other

Embedded
value of
long-term
operations
£m

1,844
(311)
136
127
192

1,988

*Taiwan sensitivity to starting bond rates (i.e. the starting bond rate for the progression to the assumed long-term rate):

Taiwan

Interest rates

% of embedded value

1%
increase
£m

1%
decrease
£m

1%
increase
%

1%
decrease
%

I

(57)
106
(3)
3
0

49

49
(174)
3
(2)
(2)

(126)

(3)
34
(2)
2
0

2

3
(56)
2
(2)
(1)

(6)

Embedded
value at
31 Dec 2005
£m

1%
increase
in the
starting
bond rates
£m

1%
decrease
in the 
starting
bond rates
£m

(311)

104

(108)

P
a
r
e
n
t

c
o
m
p
a
n
y

E
E
V

(ii) Jackson sensitivities for 2006 to one per cent movements in interest rates include the effect on net worth as detailed in note 16 (vi).

(iii) 2005 comparatives have been adjusted to reflect refinements to the methodology in UK insurance operations, for the effect of interest rate movements, and in Jackson, 
for the effect of equity falls where the impact of associated hedging activity on variable annuity business is now included.

Prudential plc Annual Report 2006

279

P
r
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a
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s
t
a
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m
e
n
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s

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B

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D

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c
o
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p
a
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y

E
E
V

Group financial statements

European Embedded Value (EEV) basis supplementary information

Notes on the EEV basis supplementary information continued

18. Sensitivity of results to alternative assumptions continued

(b) Sensitivity analysis – non-economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2006 (2005) and the new business contribution after the
effect of required capital for 2006 and 2005 to:

• ten per cent proportionate decrease in maintenance expenses (a 10 per cent sensitivity on a base expense assumption of £10 per annum

would represent an expense assumption of £9 per annum);

• ten per cent proportionate decrease in lapse rates (a 10 per cent sensitivity on a base assumption of five per cent would represent a

lapse rate of 4.5 per cent per annum); and

• five per cent proportionate decrease in base mortality and morbidity rates (i.e. increased longevity).

UK
insurance
operations
£m

Jackson
£m

Asian
operations
£m

Total
long-term
£m

266

10
8
(27)

1
(28)

259

514

1,039

6
21
6

6
0

13
42
14

14
0

29
71
(7)

21
(28)

5,813

3,303

2,548

11,664

33
75
(87)

7
(94)

32
110
75

75
0

45
93
77

77
0

110
278
65

159
(94)

UK
insurance
operations
£m

Jackson
£m

Asian
operations
£m

Total
long-term
£m

243

8
7
(39)

1
(40)

211

413

5
18
5

5
0

10
39
13

13
0

867

23
64
(21)

19
(40)

5,132

3,348

1,988

10,468

33
68
(62)

9
(71)

36
90
90

90
0

45
87
69

69
0

114
245
97

168
(71)

2006

New business profit for 2006
As reported (note 5)

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
Annuity business

Embedded value of long-term operations for 2006
As reported (note 16)

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
Annuity business

2005

New business profit for 2005
As reported (note 5)

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
Annuity business

Embedded value of long-term operations for 2005
As reported (note 16)

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
Annuity business

280

Prudential plc Annual Report 2006

Group financial statements

European Embedded Value (EEV) basis supplementary information

Statement of directors’ responsibilities in respect of the 
European Embedded Value (EEV) basis supplementary information

The directors have chosen to prepare supplementary information
in accordance with the EEV Principles issued in May 2004 by the
CFO Forum of European Insurance Companies and expanded by
the Additional Guidance on European Embedded Value
Disclosures issued in October 2005.

When compliance with the EEV Principles is stated, those principles
require the directors to prepare supplementary information in
accordance with the Embedded Value Methodology (EVM)
contained in the EEV Principles and to disclose and explain any non-
compliance with the EEV guidance included in the EEV Principles.

In preparing the EEV supplementary information, the directors have:

• prepared the supplementary information in accordance with the

EEV Principles;

• identified and described the business covered by the EVM;

• applied the EVM consistently to the covered business;

• determined assumptions on a realistic basis, having regard to

past, current and expected future experience and to any relevant
external data, and then applied them consistently;

• made estimates that are reasonable and consistent; and

• described the basis on which business that is not covered

business has been included in the supplementary information,
including any material departures from the accounting
framework applicable to the Group’s financial statements.

Independent auditor’s report to Prudential plc on the 
European Embedded Value (EEV) basis supplementary information

We have audited the EEV basis supplementary information (the
supplementary information) on pages 252 to 280 in respect of the
year ended 31 December 2006. The supplementary information
has been prepared in accordance with the EEV Principles issued 
in May 2004 by the CFO Forum as supplemented by the Additional
Guidance on European Embedded Value Disclosures issued 
in October 2005 (together ‘the EEV Principles’) using the
methodology and assumptions set out on pages 256 to 264. The
EEV supplementary information should be read in conjunction with
the Group’s financial statements which are on pages 99 to 249.

This report is made solely to the Company in accordance with the
terms of our engagement. Our audit work has been undertaken so
that we might state to the Company those matters we have been
engaged to state in this report and for no other purpose. To the
fullest extent permitted by law, we do not accept or assume
responsibility to anyone other than the Company for our audit
work, for this report, or for the opinions we have formed.

Respective responsibilities of directors and auditor
As described in the statement of directors’ responsibilities on 
this page, the directors’ responsibilities include preparing the
supplementary information on the EEV basis in accordance with
the EEV Principles. Our responsibilities, as independent auditor, 
in relation to the supplementary information are established in the
UK by the Auditing Practices Board, by our profession’s ethical
guidance and the terms of our engagement.

Under the terms of engagement we are required to report to 
the Company our opinion as to whether the supplementary
information has been properly prepared in accordance with the
EEV Principles using the methodology and assumptions set out 
on pages 256 to 264. We also report if we have not received all 
the information and explanations we require for this audit.

Basis of audit opinion
We conducted our audit having regard to International Standards
on Auditing (UK and Ireland) issued by the Auditing Practices
Board. An audit includes examination, on a test basis, of evidence
relevant to the amounts and disclosures in the supplementary
information. It also includes an assessment of the significant
estimates and judgements made by the directors in the preparation
of the supplementary information, and of whether the accounting
policies applied in the preparation of the supplementary information
are appropriate to the Group’s circumstances, consistently applied
and adequately disclosed.

We planned and performed our audit so as to obtain all the
information and explanations which we considered necessary in
order to provide us with sufficient evidence to give reasonable
assurance that the supplementary information is free from material
misstatement, whether caused by fraud or other irregularity or
error. In forming our opinion, we also evaluated the overall
adequacy of the presentation of the supplementary information.

Opinion
In our opinion, the EEV basis supplementary information for the
year ended 31 December 2006 has been properly prepared in
accordance with the EEV Principles using the methodology and
assumptions set out on pages 256 to 264.

KPMG Audit Plc
Chartered Accountants
London
14 March 2007

Prudential plc Annual Report 2006

281

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Additional information

Shareholder information

Shareholder information

Analysis of registered shareholder accounts
31 December 2006

Size of shareholding

Over 10,000,000
1,000,001 – 10,000,000
1,000,000
–
500,001
500,000
–
100,001
100,000
–
10,001
10,000
–
5,001
5,000
–
1,001
1,000
–
1

Total

Number of
shareholder accounts

% of total number of
shareholder accounts

43
302
159
562
2,638
3,634
23,511
49,032

79,881

0.06
0.38
0.20
0.70
3.30
4.55
29.43
61.38

100

Number of shares

1,146,115,227
893,517,664
112,240,399
132,304,239
67,576,527
25,366,369
52,361,471
14,830,529

2,444,312,425

% of total
number of shares

46.89
36.56
4.59
5.41
2.76
1.04
2.14
0.61

100

Financial calendar
Annual General Meeting

Payment of 2006 final dividend

Announcement of 2007 interim results

Ex dividend date

Record date

17 May 2007

22 May 2007

1 August 2007

15 August 2007

17 August 2007

Payment of 2007 interim dividend

24 September 2007

Shareholder enquiries
Lloyds TSB Registrars
The Causeway
Worthing
West Sussex BN99 6DA
Tel: 0870 600 0190
Fax: 0870 600 3980
Textel: 0870 600 3950 (for hard of hearing)

Dividend mandates
Shareholders may find it convenient to have their dividends 
paid directly to their bank or building society account. If you 
wish to take advantage of this facility, please call Lloyds TSB
Registrars on 0870 600 0190 and request a dividend mandate
form. Alternatively, you may download a form from the Company
website www.prudential.co.uk/prudential-plc/investors/
shareholder_services/

Evergreen scrip dividend scheme
The Company will be offering an evergreen scrip dividend scheme
in respect of the final dividend for the year ending 31 December
2006. The number of new shares each participating shareholder
will be entitled to, is calculated by dividing the total cash dividend
due at the record date (13 April 2007) by the scrip reference price.

The scrip reference price is calculated as the average of the middle
market quotations for the Company’s shares as derived from the
Daily Official List of the London Stock Exchange for the five
business days which commenced on 11 April 2007.

Once signed up to the evergreen scrip, shareholders will
automatically receive shares for all future scrip dividends. This
election can be cancelled at any time by the shareholder. Further
details of the scrip dividend scheme was mailed to shareholders 
on 30 March 2007, and is also available on the Company website
www.prudential.co.uk/prudential-plc/investors/

The evergreen scrip is subject to shareholders’ approval, at the
2007 Annual General Meeting, of a resolution authorising directors
to offer scrip dividend to shareholders until the 2012 Annual
General Meeting (at which time such authorisation will need to 
be renewed) and a resolution amending the Articles of Association
of the Company to accommodate the ‘evergreen’ nature of the
evergreen scrip.

Annual report – future mailings
Under the new Companies Act 2006 provisions, the Company is
notifying shareholders this year that they will no longer receive hard
copies of the Annual Report, but will instead receive a notification
by email/post that the Annual Report is available on the Company
website www.prudential.co.uk/prudential-plc/investors/ The
Company advises shareholders to register with Shareview (details
below) in order to receive email notifications, therefore maximising
the environmental benefits of this process. Shareholders can elect
to receive hard copies of the Annual Report by completing the card
attached to the Form of Proxy or by contacting Lloyds TSB
Registrars on 0870 600 0190.

282

Prudential plc Annual Report 2006

Additional information

Shareholder information

Electronic communications
Shareholders are encouraged to elect to receive shareholder
documents electronically by registering with Shareview at
www.shareview.co.uk This will save on printing and distribution
costs, and create environmental benefits. When you register, you
will be sent an email notification to advise when shareholder
documents are available on our website and you will be provided
with a link to that information. When registering, you will need
your shareholder reference number which can be found on your
share certificate or Form of Proxy. Please contact Lloyds TSB
Registrars if you require any assistance or further information.

Share dealing services
The Company’s Registrars, Lloyds TSB Registrars, offer a postal
dealing facility for buying and selling Prudential plc ordinary
shares, telephone 0870 242 4244. They also offer a telephone and
internet dealing service, Shareview, which provides a simple and
convenient way of selling Prudential plc shares. For telephone
sales call 0870 850 0852 between 8.30am and 4.30pm, Monday to
Friday, and for internet sales log on to www.shareview.co.uk/dealing

ShareGift
Shareholders who only have a small number of shares whose 
value makes it uneconomic to sell them may wish to consider
donating them to ShareGift (Registered Charity 1052686). The
relevant share transfer form may be obtained from Lloyds TSB
Registrars or from the Company website www.prudential.co.uk/
prudential-plc/investors/shareholder_services/ Further
information about ShareGift may be obtained on 020 7337 0501 
or from www.ShareGift.org There are no implications for capital
gains tax purposes (no gain or loss) on gifts of shares to charity and
it is also possible to obtain income tax relief.

Irish branch register
The Company operates a branch register for Irish shareholders. All
enquiries regarding Irish branch register accounts should be directed
to Capita Corporate Registrars Plc, Unit 5, Manor Street Business
Park, Manor Street, Dublin 7. Telephone: 00 353 1 810 2400.

American Depositary Receipts (ADRs)
The Company’s ordinary shares are listed on the New York Stock
Exchange in the form of American Depositary Shares, evidenced
by ADRs and traded under the symbol PUK. Each American
Depositary Share represents two ordinary shares. All enquiries
regarding ADR holder accounts should be directed to JP Morgan,
the authorised depositary bank, at JP Morgan Service Center, 
PO Box 3408, South Hackensack, NJ 07606-3408, USA. 
Telephone: 001 201 680 6630 or log on to www.adr.com

Form 20-F
The Company is subject to the reporting requirements of the
Securities and Exchange Commission (SEC) in the USA as such
requirements apply to foreign companies and files its Form 20-F
with the SEC. Copies of Form 20-F can be found on the Company’s
website at www.prudential.co.uk or on the SEC’s website at
www.sec.gov

Prudential plc Annual Report 2006

283

Additional information

How to contact us

How to contact us

Prudential plc
Laurence Pountney Hill
London EC4R 0HH
Tel: +44 (0)20 7220 7588
www.prudential.co.uk

Sir David Clementi
Chairman

Mark Tucker
Group Chief Executive

Philip Broadley
Group Finance Director

Rebecca Burrows
Group Communications Director

Peter Maynard
Group Legal Services Director & Company Secretary

Priscilla Vacassin
Group Human Resources Director

Prudential UK & Europe
3 Sheldon Square
London W2 6PR
Tel: +44 (0)20 7334 9000
www.pru.co.uk

Nick Prettejohn
Chief Executive

M&G
Laurence Pountney Hill
London EC4R 0HH
Tel: +44 (0)20 7626 4588
www.mandg.co.uk

Michael McLintock
Chief Executive

Prudential Corporation Asia
13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Tel: +852 2918 6300
Fax: +852 2525 7522
www.prudentialcorporation-asia.com

Barry Stowe
Chief Executive

Jackson National Life Insurance Company
1 Corporate Way
Lansing
Michigan 48951
United States
Tel: +1 517 381 5500
www.jnl.com

Clark Manning
President & Chief Executive Officer

Institutional Analyst and Investor Enquiries
Tel: +44 (0)20 7548 3511 
E-mail: investor.relations@prudential.co.uk

Private Shareholder Enquiries
Tel: +44 0870 600 0190
International shareholders’ tel: 
+ 44 (0) 121 415 7047

Media Enquiries
Tel: +44 (0)20 7548 2007
E-mail: media.relations@prudential.co.uk

284

Prudential plc Annual Report 2006

Prudential public limited company
Incorporated and registered in England and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number: 1397169

Prudential plc is a holding company, some of whose 
subsidiaries are authorised and regulated by the Financial 
Services Authority (FSA)

Forward-Looking Statement
This report may contain certain ‘forward-looking statements’ with respect to certain of Prudential's plans and its current goals and expectations
relating to its future financial condition, performance, results, strategy and objectives. Statements containing the words ‘believes’, ‘intends’,
‘expects’, ‘plans’, ‘seeks’ and ‘anticipates’, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements
involve risk and uncertainty because they relate to future events and circumstances which are beyond Prudential's control including among
other things, UK domestic and global economic and business conditions, market related risks such as fluctuations in interest rates and
exchange rates, and the performance of financial markets generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to mortality and morbidity trends, lapse rates and policy renewal
rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; and the impact of changes 
in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which Prudential and its
affiliates operate. This may for example result in changes to assumptions used for determining results of operations or re-estimations of
reserves for future policy benefits. As a result, Prudential's actual future financial condition, performance and results may differ materially 
from the plans, goals, and expectations set forth in Prudential's forward-looking statements. Prudential undertakes no obligation to update 
the forward-looking statements contained in this report or any other forward-looking statements it may make.

This report is printed on Revive 50:50. This paper is produced from 50 per cent recovered waste and 50 per cent virgin fibre, and the pulp 
is bleached using an Elemental Chlorine Free (ECF) process. The Forest Stewardship Council have given this paper their Mixed Sources
accreditation, acknowledging it has been produced from recycled wood or fibre, well-managed forests and other controlled sources. The
paper mill and printer are certified to the ISO 14001 environmental management standard. This report can be recycled.

Designed and produced by CGI London. Printed by royle corporate print.

Prudential public limited company
Incorporated and registered in England and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number: 1397169

Prudential plc is a holding company, some of whose
subsidiaries are authorised and regulated by the Financial
Services Authority (FSA)

www.prudential.co.uk