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Prudential Bancorp
Annual Report 2007

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FY2007 Annual Report · Prudential Bancorp
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Annual Report 2007

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There’s more to Prudential. 
Fuelled by our successful retirement-led strategy,
we delivered outstanding results during 2007, 
with sustained momentum across the Group.
Our EEV operating profit has doubled over 
the past three years with more than 75 per cent 
of new business profit coming from Asia and 
the United States.

With a proven strategy, and the financial
strength, international spread and technical
expertise to underpin our growth platform, 
we are well placed to deliver more. 

The directors' report of
Prudential plc for the year
ended 31 December 2007 
is set out on pages 1 to 100
and on pages 336 to 339,
and includes the sections of
the Annual Report referred
to in these pages.

Overview

Business overview
Key performance indicators
Financial highlights
Chairman’s statement

4
6
7
8
10 Market overview
14 Group Chief Executive’s strategic review
20 Core capabilities

Operating and financial review

26 Operating and financial review
27 Key performance indicators
30 Group overview 
40 Business unit review:

Insurance operations: Asia, US, UK
Asset management: M&G, Asia, US

65 Other corporate information
72 Risk management
81 Corporate responsibility review

Corporate governance

86 Board of directors
89 Corporate governance report

Directors’ remuneration report

102 Directors’ remuneration report

Financial statements and European Embedded Value (EEV)
basis supplementary information

124 Summary of statutory and supplementary International Financial Reporting

Standards (IFRS) basis and EEV basis results

126 Index to Group financial statements
127 Consolidated income statement
128 Consolidated statement of changes in equity
130 Consolidated balance sheet
132 Consolidated cash flow statement
133 Notes on the Group financial statements
290 Balance sheet of the parent company
291 Notes on the parent company financial statements
300 Statement of directors' responsibilities in respect of the Annual Report 

and the financial statements

301 Independent auditor's report to the members of Prudential plc
302 EEV basis supplementary information
306 Notes on the EEV basis supplementary information
333 Statement of directors' responsibilities in respect of the EEV basis 

supplementary information

334 Independent auditor's report to Prudential plc on the EEV basis 

supplementary information

Additional information

336 Risk factors
340 Shareholder information
342 How to contact us

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2

Prudential plc Annual Report 2007

From our origins as a UK domestic life 
insurance company we have rapidly grown 
our international operations over the last 
20 years, and in 2007 over 75 per cent of 
our EEV new business profits came from 
Asia and the United States.

There’s more to Prudential. 

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Business overview

Prudential plc is an international retail financial services
group with significant operations in Asia, the US and the
UK. Our purpose is to promote the financial well-being 
of our customers and their families, with a particular focus
on saving for retirement and security in retirement. 

The Group is structured around four main business units:
Prudential Corporation Asia, Jackson National Life Insurance
Company, Prudential UK and M&G. These are supported 
by central functions which are responsible for leading 
Group strategy, cash and capital management, leadership
development and succession, reputation management, 
and other core Group functions. 

Asia 

United States

Prudential Corporation Asia is the leading European-based
life insurer in Asia in terms of market coverage and number
of top five market positions. The Company has life and asset
management operations in 13 markets, covering China,
Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the
Philippines, Singapore, Taiwan, Thailand, Vietnam and the
United Arab Emirates.

Jackson National Life Insurance Company is one of the
largest life insurance companies in the US and provides
retirement savings and income solutions in the mass 
and mass-affluent segments of the US market, primarily 
to retirees and those nearing retirement.

% of Group EEV long-term operating profits

41%

% of Group EEV long-term operating profits

25%

2007

2006*

£1,046m

£829m

2007

2006*

£627m

£708m

% of Group IFRS operating profits†17%

% of Group IFRS operating profits†30%

2007

2006*

£246m

£224m

2007

2006*

£452m

£408m

Customers10m+

Customers3m+

*2006 comparatives at reported exchange rates (RER).
†IFRS operating profits based on longer-term investment returns before restructuring costs and other income and expenditure.

4

Prudential plc Annual Report 2007

Life assurance

Asset management

% of Group APE 
new business premiums

% of Group EEV 
new business profit

% of Group external funds
under management (FUM)

Asia

46

UK

31

Asia

54

23

US

UK

23

23

US

Asia

25

75

M&G

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United Kingdom

United Kingdom and Europe

Prudential is a leading provider of retirement savings and
income solutions and life assurance in the UK and has a
unique combination of competitive advantages including 
its significant longevity experience, multi-asset management
capabilities and its brand and financial strength. Prudential
provides a range of financial products and services including
annuities, corporate pensions, with-profits and unit-linked
bonds, savings and investments products, protection, 
equity release and health insurance products.

M&G is Prudential’s UK and European fund management
business and has £167 billion of assets under management
(as at 31 December 2007) of which £116 billion relates 
to Prudential’s long-term business funds. M&G aims to
maximise profitable growth by operating in markets where it
has a leading position and competitive advantage, including
retail fund management, institutional fixed income, pooled
life and pension funds, property and private finance.

% of Group EEV long-term operating profits

34%

2007

2006

£859m

£686m

% of Group IFRS operating profits†36%

% of Group IFRS operating profits†17%

2007

2006

Customers7m+

£528m

£500m

2007

2006

£254m

£204m

Customers1m+

†IFRS operating profits based on longer-term investment returns before restructuring costs and other income and expenditure.

5

Key performance indicators

APE new business premiums  £m

+21%

EEV operating profit from long-term business*  £m

+20%

2007

2006†

£2,874m

£2,374m

2007

2006†

£2,517m

£2,103m

PVNBP new business premiums  £m

+17%

IFRS operating profit  £m

+20%

2007

2006†

£21,302m

£18,192m

2007

2006†

£1,213m

£1,008m

EEV new business profit  £m

+22%

Holding company operating cash flow  £m 

+21%

2007

2006†

£1,215m

£992m

2007

2006

£(82)m

£(104)m

External funds under management  £bn

+19%

2007

2006†

£69bn

£57bn

*Including Asia development costs.
† 2006 comparatives at constant exchange rates (CER).

6

Prudential plc Annual Report 2007

Financial highlights
Results summary

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European Embedded Value (EEV) basis results*

2007

2006

Asian operations
US operations
UK operations:

UK insurance operations
M&G

Other income and expenditure 
Restructuring costs

Operating profit from continuing operations based on longer-term investment returns*
Short-term fluctuations in investment returns
Mark to market value movements on core borrowings
Shareholders' share of actuarial gains and losses on defined benefit pension schemes
Effect of changes in economic assumptions and time value of cost of options and guarantees

£1,103m
£635m

£859m
£254m
£1,113m
£(289)m
£(20)m

£2,542m
£174m
£223m
£116m
£748m

£864m
£718m

£686m 
£204m
£890m 
£(298)m 
£(41)m 

£2,133m
£738m
£85m
£207m
£59m

Profit from continuing operations before tax (including actual investment returns)

£3,803m

£3,222m

Operating earnings per share from continuing operations after related tax and minority interests*
Basic earnings per share 
Shareholders' equity, excluding minority interests

74.9p
125.2p
£14.8bn

62.1p
91.7p
£11.9bn

International Financial Reporting Standards (IFRS) basis results*
Statutory IFRS basis results

Profit after tax attributable to equity holders of the Company
Basic earnings per share 
Shareholders' equity, excluding minority interests 

Supplementary IFRS basis information
Operating profit from continuing operations based on longer-term investment returns*
Operating earnings per share from continuing operations after related tax and minority interests*

Dividends per share declared and paid in reporting period

Dividends per share relating to reporting period

Funds under management

*Basis of preparation.

2007

2006

£1,022m
41.8p
£6.2bn

£874m
36.2p
£5.5bn

£1,213m
33.8p

£1,050m
30.9p

17.42p

18.00p

16.44p

17.14p

£267bn

£251bn

Results bases
The EEV basis results have been prepared in accordance with the European Embedded Value Principles issued by the CFO Forum of European Insurance
Companies in May 2004 and expanded by the Additional Guidance on EEV disclosures published in October 2005. The basis of preparation of statutory
IFRS basis results and supplementary IFRS basis information is consistent with that applied for the 2006 results and financial statements.

Operating profit based on longer-term investment returns
Consistent with previous reporting practice, the Group analyses its EEV basis results and provides supplementary analysis of IFRS profit before tax
attributable to shareholders, so as to distinguish operating profit based on longer-term investment returns from other elements of total profit. On both 
the EEV and IFRS bases, operating earnings per share are calculated using operating profits from continuing operations based on longer-term investment
returns, after related tax and minority interests. These profits exclude short-term fluctuations in investment returns and the shareholders' share of
actuarial gains and losses on defined benefit pension schemes. Under the EEV basis, where additional profit and loss effects arise, operating profit 
based on longer-term investment returns also excludes the mark to market value movements on core borrowings and the effect of changes in economic
assumptions and changes in the time value of cost of options and guarantees arising from changes in economic factors. After adjusting for related tax 
and minority interests, the amounts for these items are included in the calculation of basic earnings per share.

Discontinued operations
The results for continuing operations shown above and throughout this preliminary announcement exclude those in respect of discontinued banking
operations. On 1 May 2007, the Company sold Egg. Accordingly, the presentation of the comparative results for 2006 has been adjusted from those
published in March 2007.

7

Chairman’s statement

Sir David Clementi
Chairman

‘We feel that the prospects for the Group
continue to be exciting, and that we have 
the positioning, the skills and the capabilities
to continue to deliver profitable growth 
for our shareholders.’

Full year dividend per share

+5%

2007

2006

18.00p

17.14p

8

Prudential plc Annual Report 2007

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2007 was a highly successful year for Prudential, 
building on our strong performances in both 2005 and
2006. Over the last three years we have doubled EEV
operating profits and almost doubled statutory profits 
by pursuing our international growth ambitions in 
a targeted and disciplined way. 

In 2007 more than three quarters of the Group’s new 
business profits came from Asia and the US, which 
truly differentiates us from other UK and EU life insurers. 
At the same time, our UK insurance operation is achieving
some of the highest returns in its market, and continues to 
be a significant contributor to IFRS profits through its strong
with-profits fund and shareholder-backed annuity business.
Our growing asset management businesses also provided
almost a quarter of statutory profits in 2007.

Throughout the year we continued to strengthen the
Group’s cash flow and capital position, and the Board has
recommended a full year dividend of 18 pence per share, 
an increase of five per cent on 2006.

Perhaps the most significant trend affecting retail 
financial services today is the transition into retirement of 
an unprecedented proportion of the working population. 
This demographic trend is well documented in the UK and 
the US, but is also happening in many other markets in which
we operate. Individuals worldwide are accepting the need 
to take charge of their own retirement planning and finances 
to an extent that has not happened before.

This retirement opportunity plays well to Prudential’s
strengths. We have trusted brands and the distribution,
investment management, risk management and product
innovation skills to meet customers’ changing needs as they
save for, and draw an income in, retirement. 

Over the last three years the Group’s senior management,

led by Mark Tucker, has developed a robust and sustainable
operating model, designed to capitalise on these strengths and
capture a significant share of the retirement opportunity in our
chosen markets. 

We are also successfully leveraging the knowledge and
experience of our more mature businesses to create solutions
for our newer markets more quickly and effectively than would
be possible on a standalone basis. 

During the year we made a number of Board changes.
In August we announced the appointments of Win Bischoff
and Ann Godbehere as non-executive directors. We are
delighted by the addition of their talents to our Board. 

In September we announced that Philip Broadley, the Group’s
Finance Director, would leave the company in May 2008 after
eight years’ service. I would like to thank him for his immense
contribution over that time. His successor, Tidjane Thiam, has
an outstanding track record, and his broad knowledge and
experience of the industry will be of great value to the Group. 
This year Prudential will be 160 years old, and the values
that have guided the organisation throughout its history remain
evident today. Our founding principles of integrity, security
and prudence continue to underpin our ambition to promote
the financial well-being of our customers and their families, and
we remain committed to supporting the communities in which
we operate. 

In 2007 over 2,000 of our people gave their time to projects

to improve their local environment, through the Chairman’s
Award scheme. At the end of the year, employees across the
Group were invited to vote for the project which they felt had
had the greatest impact. This year’s winning project involved
some 370 employees in Thailand in a reforestation and forest
conservation project supporting 16 communities in the Chiang
Rai region of the country. 

‘Our founding principles of integrity, security
and prudence continue to underpin our
ambition to promote the financial well-being
of our customers and their families.’

Financial capability remains at the heart of our Corporate
Responsibility programme and, during the year, we added a
new scheme in the US to our existing programmes in the UK
and Asia. More details about our Corporate Responsibility
programme can be found later in this Report. 

Looking to the future, we feel that the prospects for 
the Group continue to be exciting, and that we have the
positioning, the skills and the capabilities to continue to deliver
profitable growth for our shareholders. As ever, my thanks go
to all our people around the world for their contribution to our
ongoing success. 

9

Market overview
Capturing the global retirement opportunity

The retail financial services industry is undergoing 
a fundamental transformation as one of the biggest
demographic waves in history transitions out of the
workforce and into active retirement. Some estimates
suggest that, in the US and the UK alone, some £7 trillion 
of assets could move into the retirement market over 
the next five years, and there is also a significant and
growing retirement opportunity in Asia. 

Not only are these people likely to live longer than
previous generations, but their needs are fundamentally
different from their predecessors. In particular, many are
looking for a more active lifestyle in retirement, but often
underestimate the savings required for this. In addition,

there is a move towards greater self-provision as a result 
of declining state support. The increased cost of long-term
care is also a significant factor, as is the need to protect the
value of assets against inflation over longer periods of time. 
We believe that this global retirement opportunity 
will be a significant driver of growth and profitability over 
the coming years, and that we have a set of assets and
capabilities which position us extremely well to capture 
a disproportionately large share of that opportunity in our
chosen markets. These include our brands, our investment
and risk management skills, our product innovation and 
our powerful distribution networks.

Asia 

Asian households are changing 
rapidly: they are becoming wealthier,
smaller and older, with a growing 
need for financial solutions.

United States

As 78 million baby boomers move 
into retirement age, their assets will 
shift from asset accumulation to 
income distribution.

United Kingdom

The retirement and near-retirement
population will represent the fastest-
growing segments of the market 
over the next 10 years.

10

Prudential plc Annual Report 2007

Projection of population aged 55+

2025

2020

2015

2010

2005

816m

714m

615m

535m

452m

Projection of population aged 55+

2025

2020

2015

2010

2005

109m

101m

91m

80m

70m

Projection of population aged 55+

2025

2020

2015

2010

2005

24m

23m

21m

19m

18m

Changing dynamics

People are living longer

More active retirement

People want to retire at an earlier age

Underestimating savings required for retirement 

Increased cost of long-term care

Reduction and withdrawal of state pension benefits

Protection of purchasing power

Asia remains a very attractive region for growth opportunities
due to its high levels of economic activity translating into
higher levels of personal wealth, greater disposable incomes, 
a comparatively higher propensity to save and a growing
appetite for good quality protection and savings products.
Traditionally, older people have relied on their children 
to provide for them, but within just one generation this 
will be far less common. Within this environment, ageing
demographics are also beginning to drive increased 
household savings rates and an emerging need for 
healthcare and retirement solutions.

The US is the largest retirement savings market in the world
and is expected to continue to grow significantly over the 
next 10 years as the post-war generation reaches retirement. 

The combination of increasing life expectancy and

decreasing retirement age in the US is leading to an increase 
in the average time individuals will spend in retirement. At 
the same time, the responsibility for providing income during
retirement continues to shift away from institutions such as
government and employers, towards individuals. As a result,
consumers have a growing need for independent financial
advice and increasingly seek guarantees and longevity
protections from the financial products they purchase.

Prudential is focusing on the retirement savings and income
market in the UK. The accumulation market is huge, with over
50 per cent of total assets including pensions, housing equity
and liquid assets, held by those approaching, or in, retirement.
In addition, wealth is concentrated in the mass affluent and
high net worth individuals. With an ageing population and
wealth concentration, the retirement and near-retirement
population will represent the fastest-growing segments of 
the market over the next 10 years.

Additionally, the responsibility for providing income during

retirement is continuing to shift away from the government 
and employers towards the individual. This coupled with low
savings and high indebtedness in the UK, increases the risk

Need for more long-term savings

Need for income and protection in retirement

Asian governments have little appetite to increase the
provision of state-funded retirement benefits and healthcare,
and are actively encouraging the development of a strong,
dynamic private sector to meet people’s growing need for
financial solutions. 

The US life insurance industry remains highly fragmented 
and competition for market share is intensifying through
aggressive pricing. Life insurers find themselves competing
with other financial services providers, particularly mutual
fund companies and banks, for a share of retirement savings
assets in the US. 

that individuals will be inadequately provided for during
increasingly long periods of retirement. Consequently, 
there is a growing demand for financial advice and financial
products including guarantees and longevity protection.

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12

Prudential plc Annual Report 2007

Some estimates suggest that, in the United States
and the United Kingdom, some £7 trillion of assets
could move into the retirement market over the 
next five years, and there is also a significant and
growing retirement opportunity in Asia. Prudential’s
capabilities, geographic presence and powerful
brands position it well to capture value from 
this retirement opportunity. 

There’s more to Prudential. 

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Group Chief Executive’s strategic review

In 2007, the Group’s operating performance was
outstanding building on the very strong momentum
established in 2005 and 2006.

The combination of our retirement-led strategy, a clear 
focus on generating profitable growth, and excellence in 
the delivery of our plans is driving shorter-term performance
and also placing the Group in a strong position from which 
to outperform in the longer term.

The retirement market offers significant long-term

sustainable growth opportunities as the biggest demographic
wave in history transitions out of the workforce and into
retirement. The Prudential Group has a strong presence in 
this sector based on our financial strength, our investment 
and risk management skills, our brands and our product 
and distribution expertise. 

The Group has the flexibility to optimise its capture of the

retirement opportunity as it develops in each of our chosen
markets and our business model creates significant financial
and operational synergies. Within each market our focus 
is to operate in areas where we see sustainable competitive
advantage and in products and distribution channels that 
have sound and sustainable economics. 

Group performance
Group operating profit before tax from continuing operations,
on the European Embedded Value (EEV) basis increased by 
25 per cent in the year to £2,542 million and has doubled 
over a three-year period. The Group’s return on embedded
value was 15.4 per cent (2006: 14.5 per cent). 

On the statutory International Financial Reporting
Standards (IFRS) basis, operating profit before tax from
continuing operations was up 20 per cent to £1,213 million,
almost doubling over a three-year period.

Our assets and capabilities
Within these markets, we will continue to leverage our brands,
our product innovation skills and our investment management
and risk management expertise to develop and deliver
solutions that meet the changing needs of customers
throughout their pre- and post-retirement years, and we 
will further strengthen our powerful distribution networks 
to enable us to bring those products to market successfully.
We will use our local knowledge to ensure we tailor
solutions to local market needs while, at the same time,
continuing to leverage the benefits of the Group as a whole 
in terms of greater capital efficiency, greater risk appetite 
and operational synergies.

Mark Tucker
Group Chief Executive

‘The combination of our retirement-led
strategy, a clear focus on generating
profitable growth, and excellence in the
delivery of our plans is driving shorter-term
performance and also placing the Group 
in a strong position from which to
outperform in the longer term.’

Group strategy overview

Our objective
Prudential’s overriding objective is to generate sustainable 
value for our shareholders by combining a clear focus on
delivering profitable growth in the short term, with sound
strategic positioning to capture long-term growth opportunities.

Our strategic focus
Our strategy is centred on the global retirement opportunity,
where we believe we have the assets and capabilities to
capture a disproportionate share of this growing profit pool
over the coming years.

Our key markets
Geographically, we will focus on expanding our existing
franchises in Asia, the US and the UK, where we already 
hold strong and often market-leading positions. 

14

Prudential plc Annual Report 2007

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Across the Group’s insurance operations new business
increased by 21 per cent to £2,874 million on an Annual
Premium Equivalent (APE) basis and profit on new business 
was £1,215 million, up 22 per cent. Average margin across 
the Group was maintained at 42 per cent (2006: 42 per cent).
Operating profit in the Group’s asset management
operations increased by 28 per cent, to £334 million in what
was an excellent year for these businesses in increasingly
challenging conditions.

The cash flow position continued to improve and we are
progressing well towards our target of being operating cash
flow positive at the Group level in 2008. The holding company’s
operating cash flow in 2007 was negative £82 million. During
the year the Group received £527 million from the sale of Egg,
the UK internet banking operation. This resulted in an overall
holding company cash inflow of £445 million.

The Group’s balance sheet and regulatory capital 
position remain robust. In particular, across the Group we 
have been cautious on credit for some time and we have been
increasingly moving the portfolio to a more defensive position.
Outside the normal market value movements across the Group
related to interest rates and widening credit spreads, net credit
losses on debt securities in the US were £78 million.

The Board has recommended a final dividend of 12.3 pence
per share, bringing the full year dividend to 18 pence per share,
an increase of five per cent. The dividend was covered 1.9 times
by post-tax IFRS operating profit from continuing operations. 
The Board will focus on delivering a growing dividend,
which will continue to be determined after taking into account
the Group’s financial flexibility and opportunities to invest in
areas of the business offering attractive returns. The Board
believes that in the medium term a dividend cover of around
two-times is appropriate.

Insurance operations
In Asia we continue to power ahead with the region accounting
for 54 per cent of new business profits. New business on an
APE basis increased by 44 per cent to £1,306 million and all
businesses across the region grew by 15 per cent or more.
New business profit was £653 million, up 34 per cent.
Having achieved compound growth of 26 per cent since 2005
we expect to deliver, one year earlier than previously stated,
on our target of at least doubling 2005 new business profit
by 2009. EEV operating profit in Asia exceeded £1 billion
for the first time this year as the business goes from strength 
to strength.

Growth in our proprietary agency force, greater agency
productivity and the continuing development of non-agency
distribution, in particular bancassurance, remain central to
our success. 

The agency force across the region increased by 125,000
to 410,000 during the year and there was significant expansion 
in India where average agent numbers more than doubled 
to 238,000. Throughout the rest of the region the average
number of agents increased by 10 per cent to 112,000. 
Agency productivity has also moved ahead strongly in a
number of markets including Singapore, Hong Kong and
Vietnam. The continuing success of our multi-distribution
approach led to sales through non-agency channels 
increasing by 44 per cent and we added a number 
of important new distribution relationships.

The retirement opportunity in the region is emerging
rapidly and we are developing innovative, integrated savings
and protection solutions to meet consumers’ increasingly
sophisticated needs. Our retirement campaigns under the
banner ‘What’s your number?’ have had considerable success
in Korea, Taiwan and Hong Kong and we are now rolling this
concept out into other markets.

Business unit strategies 

Asia 
Prudential’s strategy in Asia is to continue to build quality,
multi-channel distribution that delivers customer-centric 
and profitable products in segments that have the potential 
for sustained growth, with an increasing emphasis on
retirement solutions. 

United Kingdom
Prudential UK’s strategy is to concentrate on those areas 
of the retirement savings and income markets where it 
can generate attractive returns, capitalising on its longevity
experience, multi-asset management capabilities, brand 
and financial strength. 

United States 
The US is the largest retirement savings market in the 
world, and the strategy of Jackson National Life Insurance
Company (Jackson) is to leverage its product innovation 
skills, relationship-based distribution model and low cost
infrastructure to capture a growing and profitable share 
of this market.

M&G
M&G’s strategy is to focus on delivering superior investment
performance and maximising risk-adjusted returns for its 
retail, wholesale and internal clients.

15

Group Chief Executive’s strategic review
continued

2007 Summary Priorities

2007 Summary Achievements 

Group
— Improve Group holding company cash flow and maintain

robust capital position

— Deliver growing dividend, targeting two-times cover 

over time

— Operating cash flow improved and we are on target to 
be operating cash flow positive in 2008. The Group’s
Insurance Groups Directive (IGD) surplus is estimated 
at £1.4 billion.

— The full year dividend is up five per cent with 

1.9 times cover.

— Share expertise and innovation across the Group

— We continue to share expertise across borders. 

Asia 
— At least double 2005 new business profits by 2009

— Expand distribution and improve productivity

For example, we have drawn on Jackson’s experience 
to offer variable annuity products in Asia. 

— Asia expected to deliver doubling of 2005 EEV new

business profit a year early.

— Agent numbers grew by 125,000 to 410,000, and agency
sales were up 44 per cent. Agent productivity increased,
including improvements of 67 per cent in Vietnam and 
21 per cent in Singapore.

— Continue product innovation with focus on retirement 

— We launched the ‘What’s your number?’ retirement

and health

campaign in six Asian markets, and new health products 
in Singapore, India and Hong Kong.

United States
— Continue to enhance and expand the existing product

offering

— Continue to take profitable share of variable annuities

— Increase share of US retail asset management market

United Kingdom 
— Build retirement income business

— Focus on profitable retirement savings and wholesale

opportunities

— Deliver targeted cost savings

— Consider reattribution of the inherited estate

Asset management
— Maintain strong investment performance

— Develop product range

— Expand distribution reach

16

Prudential plc Annual Report 2007

— We introduced six guaranteed living benefits and a further
20 investment options to our variable annuity product.
— Our variable annuity market share grew to 5.1 per cent,

up from 4.6 per cent in 2006.

— We launched a range of retail mutual fund products. 
Curian increased assets under management by 
42 per cent in 2007.

— We wrote one in four of the UK’s individual annuities 

and grew our lifetime mortgage business to a 14 per cent
market share. 

— We have withdrawn from unprofitable product areas 
and developed a factory gate proposition aimed 
at distribution partners with good persistency. We
completed the £1.7 billion Equitable Life transaction.
— By the end of 2007, £115 million of the cost saving target 
of £195 million had been delivered and plans are in place 
to deliver the additional £80 million. 

— We nominated a Policyholder Advocate. A decision

whether to proceed will be made in the first half of 2008.

— 45 per cent of M&G’s retail mutual funds delivered 
top quartile performance. 86 per cent of segregated
institutional mandates met or exceeded their benchmarks.

— New funds were launched in five Asian markets, the US

and the UK.

— M&G increased its distribution reach in Europe, and our
Asian business broadened its multi-channel distribution
network across the region.

EEV operating profit from continuing operations
before tax   £m

+25%

2007

2006*

£2,542m

£2,030m

*Comparative on a CER basis.

IFRS operating profit from continuing operations
before tax   £m

+20%

2007

2006*

£1,213m

£1,008m

*Comparative on a CER basis.

There is also significant scope to develop our positioning 
in the health insurance market across the region and, with 
the launch of a number of new products, notably in Singapore 
and India, sales of health products in the year have increased
by 45 per cent.

The US is the largest retirement market in the world and
our long-term strategy has been to position Jackson to meet
the pre- and post-retirement needs of the baby boomer
generation. In 2007, variable annuity new business increased
by 29 per cent to £455 million on an APE basis. Jackson has
been the fastest-growing variable annuity provider in the 
US over the past six years, clearly demonstrating the success 
of our strategy and our advice-based approach. 

The variable annuity product in the US is increasingly being

used by the consumer to provide an income in retirement. 
In 2007, almost two-thirds of Jackson’s customers were over 
55 and two-thirds of all variable annuity sales included a
guaranteed minimum withdrawal benefit. Jackson continues 
to innovate and develop its market-leading Perspective II
product, which has been the top-selling variable annuity
contract in the fast-growing Independent Broker channel 
for each of the last five years.

‘We will focus on expanding our existing
franchises in Asia, the US and the UK 
where we already hold strong and often
market-leading positions.’ 

Overall new business in the US increased by 19 per cent 
to £671 million, on an APE basis, new business profit also
increased by 19 per cent with margins maintained at 
42 per cent and an internal rate of return of 19 per cent.

In 2007 we set out our strategy in the UK to focus primarily

on the retirement income market based in particular on our
strengths in the annuity market but also the developing lifetime
mortgage and income drawdown markets. In the retirement
savings market we have exited those product areas that are
structurally unprofitable and launched a new range of factory
gate priced savings products. 

Retail new business increased by four per cent in a market
where the competitive pressures increased still further during
the year. In 2007 we also completed the transfer of Equitable
Life’s £1.7 billion in-force portfolio of with-profits annuities:
however in general, pricing across the bulk market was not
adequate to meet our return on capital requirements and 
we chose not to write business at uneconomic levels.

The margin at 31 per cent (2006: 30 per cent) remained
high in comparison to the overall UK market as did the internal
rate of return which was 18 per cent including the Equitable
Life transaction and 14 per cent excluding it. Our target
internal rate of return in the UK is 14 per cent. 

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Group Chief Executive’s strategic review
continued

EEV shareholders’ funds   £m

+24%

2007

2006*

£14,779m

£11,910m

*Comparative on a CER basis.

External funds under management   £bn

+19%

2007

2006*

*Comparative on a CER basis.

£69bn

£57bn

By the end of 2007, £115 million of the cost saving target 
of £195 million had been delivered and plans are in place to
deliver the additional £80 million. A key milestone this year 
in the UK was the signing of a major contract to outsource 
a large proportion of its back book and new business policy
administration. The outsource agreement will allow us 
to remove fixed costs from our operations and to achieve
significant operating efficiencies, with an expected positive
effect on embedded value estimated at £60 million by 2011. 
The in-force profit for the UK business includes a charge 

in respect of a mortality assumption change on the annuity
business of £312 million which is fully offset by a release 
of excess margins previously held.

In 2007 we announced that the Group would consider 
a reattribution of the inherited estate held in the with-profits 
sub-fund of The Prudential Assurance Company Limited. 
We are continuing to explore the possibility of a reattribution
and we aim to be in a position in the first half of 2008 to
determine whether this would be in the best interests of
policyholders and shareholders. 

Asset management
The Group’s asset management businesses had another
excellent year. Our international investment management
expertise continues to add value to our insurance operations and
also supported the growth in external funds under management
to £69 billion at the end of 2007 (2006: £57 billion). 

M&G’s net inflows were the second highest on record at 
£5 billion and profit increased by 25 per cent to £254 million.
Our business in Asia continued its excellent growth record 
with net inflows of £3 billion and operating profit growing 
to £72 million, up 53 per cent.

Our skills in risk management and our strength across all 
asset classes in the UK, the US and in Asia, combined with our
multi-asset allocation capabilities, position us well to meet the
diverse needs of our customers for savings, retirement income
and protection products. 

This is clearly evidenced in the UK where the main with-
profits fund, with assets of over £74 billion, was ranked first in
2006 in the WM Company’s survey of with-profits funds, based
on gross investment performance over one, three, five and 
10 years. In the US, one of the key drivers of our success is our
ability to provide customised and highly flexible benefit options
within our main variable annuity product that are individually
priced for the customer and in Asia we continue to see success
in our targeted unit-linked and protection products.

18

Prudential plc Annual Report 2007

Outlook
There is significant volatility and nervousness in markets 
and it seems clear that there will be a period of less attractive
economic growth trends in the US and in the UK than we have
seen in recent years. Notwithstanding this, we believe that 
our strategy and our business model are very robust and will
continue to deliver sustainable value. 

In Asia, the fundamentals underpinning economic growth

remain powerful and our businesses are very well placed to
benefit. We expect to deliver, one year earlier than previously
stated, on our target of at least doubling 2005 new business
profit by 2009.

‘Overall the prospects for the Group in 
2008 remain positive. Over the longer-term,
the demographic, economic and social
factors driving our business will continue
and we are ideally positioned to capture 
a greater share of that growth.’ 

In the US, our record of outperformance is set to continue and
our value driven strategy in the UK is on track. In the UK we
have already de-emphasised those products which might have
been more sensitive to market conditions.

Our asset management businesses, although more directly
influenced by market movements, are well placed to capitalise
on their strong market positions and investment performance
to deliver net flows and profit growth. 

Overall the prospects for the Group in 2008 remain
positive. Over the longer term, the demographic, economic
and social factors driving our business will continue and we are
ideally positioned to capture a greater share of that growth.

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2008 Priorities
Our overriding objective for 2008 remains 
that of continuing to create value for our
shareholders by fully exploiting the power 
of our retirement-led strategy and continuing
to expand the excellent businesses that we
have in place today.

Life insurance

Asia
— Expand the agency force and continue to 

improve productivity

— Maximise the potential from non-agency 

distribution and add new partners

— Further develop direct marketing channels 

and up-sell and cross-sell

— Increase focus on retirement services and 

health products

US
— Continue to innovate around our key variable 

annuity product

— Enhance further our already world-class 

operating platform

— Expand retail distribution
— Selectively participate in the institutional market

UK
— Build on our strengths in the retirement market 

and risk products

— Migrate to factory gate cautiously managed asset

accumulation products

— Deliver on the cost reduction programme including 

the outsource programme

— Selectively participate in the wholesale market
— Determine whether it is in the best interest of 
policyholders and shareholders to pursue a 
reattribution of the inherited estate

Asset management

— Maintain superior investment performance 

for both internal and external funds
— Extend third party retail and institutional 

businesses

19

Core capabilities

We believe our assets and capabilities position us
extremely well to capture a disproportionately large 
share of the growing retirement opportunity in our 
chosen markets.These include:

Trusted brands
We believe that our brands are a significant advantage 
in capturing an increasing share of the global retirement
market. See page 21

Key skills 
Our risk and investment management capabilities
underpin our business, enabling us to meet customers’
changing needs throughout their lifetimes. See page 22

Innovative products
We have established a strong track record of delivering
innovative solutions that meet customers’ needs, 
with a particular focus on helping them to save for, 
and secure an income in, retirement. See page 23

Powerful distribution networks
Our broad and diverse distribution network is tailored 
to local market and customer needs, enabling us to 
deliver our products and services in the most efficient 
and effective way in each of our chosen markets. 
See page 24

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Prudential plc Annual Report 2007

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Trusted brands
We believe that our brands are a significant 
advantage in capturing an increasing share 
of the global retirement market. 

In the UK, where we have had a
presence for 160 years, we continued to
build our brand during 2007, supported
by an aspirational campaign to redefine
retirement as a time of opportunity.
Using the strapline ‘Retirement 
has more potential with Prudential’,
advertisements have been running 
in the UK national press and online 
since October 2007, focusing on the
opportunities that retirement brings.

In Asia, Prudential’s operations are
unified under the Prudence icon, which
enjoys consistently high recognition
across the region. The brand has been 
built around understanding customers’
needs and leveraging the Group’s
international scale and heritage to 
convey a sense of security, stability 
and trustworthiness. In 2007, we
continued to position ourselves in the
retirement space through our highly
successful ‘What’s your number?’
campaign, which encourages people to
think about the cost of their retirement

lifestyle choices in an entertaining and
engaging way. The concept has been
carefully tailored and launched in six
Asian markets to reflect the different
cultures, needs and aspirations of our
customers.

In the US, where we operate under
the Jackson brand, our strategy centres
on the advice-based channels to which
customers are increasingly turning for
help in choosing from the maze of
retirement solutions in this complex 
and crowded marketplace. Jackson is
already recognised as a leading provider
of one of the country’s most popular
retirement vehicles, the variable 
annuity, and in 2007 it continued to 
raise its profile through targeted media
campaigns focused on independent
intermediaries. Jackson also rebranded
its website in 2007, highlighting its
vision to help Americans achieve 
their retirement dreams. 

M&G conducted a brand review in
2007 to ensure that it was appropriately

positioned as a heavyweight,
investment-led business across 
all the international markets in which 
it operates. This led to the introduction
in September of new branding which
provides a fresh look for M&G and
highlights the individual investment
talent and flair that have always been 
at the core of its business. The new
brand was launched via an extensive
international marketing and advertising
campaign and revamped website. 

21

fund management skills to create higher
margin products for external customers,
consolidating its position at the forefront
of the leveraged loans, structured credit
and infrastructure investment markets. 

Key skills
Our risk and investment management capabilities
underpin our business, enabling us to meet customers’
changing needs throughout their lifetimes.

In the UK our wealth of longevity
knowledge and experience is a
significant advantage in designing and
pricing products for the retirement
income market, while our multi-asset
investment capability and emphasis 
on cautiously-managed products such 
as With-Profits, enable us to meet
customers’ needs, especially in 
volatile markets.

Our asset allocation and investment
management capabilities are evident in
the sustained top performance of our UK
With-Profits Life Fund. In July 2007, we
retained our top-ranking in the WM Life
Fund Survey by WM, the independent
fund-performance service provider. 
This ranking consolidates the superior
position achieved in previous years, 
with Prudential retaining its top spot
over 10 years. 

In the US, our expertise in long-term

guarantees has enabled us to design
products for customers who increasingly
want to combine the potential growth of

equities with safeguards against risks 
such as inflation and market volatility. 

In Asia, we successfully leverage our
regional and international expertise and
multi-asset investment capabilities to
create tailored insurance and mutual
fund products for different markets. For
example, we launched pan-Asian funds
in several Asian markets during the year;
we also offer a range of global, US and
European funds in Hong Kong, managed
by M&G, and a number of US funds in
Japan, managed by our US investment
management company PPMA. 

At M&G, our success is underpinned

by an impressive track record of
investment performance in recent years.
In 2007, some 45 per cent of the
company’s retail funds delivered top
quartile performance. In the wholesale
marketplace, 86 per cent of M&G’s
segregated institutional funds 
met or exceeded their benchmark
performance. M&G has also continued
to successfully leverage its internal 

22

Prudential plc Annual Report 2007

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Innovative products
We have established a strong track record of delivering
innovative solutions that meet customers’ needs, with 
a particular focus on helping them to save for, and secure 
an income in, retirement.

In the US, we are a leading provider 
of one of the country’s most popular
retirement vehicles – the variable
annuity. We have one of the most
flexible products on the market, with 
a range of 2,300 benefit combinations.
In 2007, we introduced six new
guaranteed living benefits and 
a further 20 investment options. 

In the UK, we have developed a full

range of retirement income solutions.
This includes a new Flexible Lifetime
Annuity, and an Income Drawdown
product which helps customers manage
their pension through the various 
stages of retirement, as well as offering
flexibility and the potential for growth
through investment. We have also 
made a number of enhancements to 
our lifetime mortgage range, including 
a new lump sum product as well as an
inheritance guarantee. Our PruHealth
joint venture also continues to grow well,
attracting over 140,000 customers to
date with its mould-breaking proposition,
which rewards healthy living. 

In Asia, we constantly update our
product range to ensure it is appealing 
and relevant to customers’ changing
needs. For example, in 2007 we
extended the funds range for our 
linked products, including a new
property fund in Singapore, and a new
Shariah-compliant range in Indonesia.
We also launched several new funds
aimed at capturing the potential 
in fast-growing economies such as 
China and India. In Japan, our India
Infrastructure Equity Fund became 
our third fund in Japan to pass the 
100 billion Japanese Yen milestone,
while in Singapore, our Dragon Peacock
Fund, which invests in China and India,
is one of the largest retail equity funds 
in the market.

In Taiwan we leveraged Jackson’s

experience to develop an annuity
product which helped drive new
business volumes up 71 per cent in
2007. We have also been developing 
a range of health-related products,
which we have successfully piloted 

in Singapore, India, and Hong Kong.
M&G also extended its product
range in 2007. In the retail market, 
the business cemented its position as a
leading innovator with the launches of
the M&G Cautious Multi Asset Fund 
and the M&G Global Convertibles Fund. 
In the wholesale arena, M&G launched
three new funds – the M&G Alpha
Opportunities Fund, M&G Secured
Property Income Fund and M&G
Secured Debt Fund. These three 
funds leverage the company’s expertise
and scale in both property and private
finance, and provide institutional and
pension fund clients with innovative
alternatives to traditional fixed 
income assets.

23

Powerful distribution networks
Our broad and diverse distribution network is tailored 
to local market and customer needs, enabling us to
deliver our products and services in the most efficient 
and effective way in each of our chosen markets. 

In Asia, we have a highly successful 
multi-channel distribution platform,
tailored to each market, which includes
traditional tied agency, banks, general
agents or brokers and an emerging
direct channel. For example, in India, 
the emphasis is on rapidly building
agency scale, and in 2007 agent
numbers increased by over 120 per cent,
whereas in markets where we already
have agency scale, the emphasis is on
improving agent productivity. During
2007 we also entered several significant
new partnerships, including Standard
Chartered Bank in Taiwan, and 
Kookmin Bank and Industrial Bank 
of Korea in Korea.

In the US, we have built a highly
successful distribution model focused 
on independent financial advisers, and
our Perspective II variable annuity was
the top selling variable annuity contract
in the US independent broker-dealer
channel in 2007. The success of our
model lies in the support we give to
advisers through our network of
wholesalers. This support includes 

a range of marketing, sales and
educational tools to help advisers build
their own businesses, combined with
award-winning customer service. 
In the UK, we have a multi-

distribution approach including financial
advisers and consultants, banks, direct to
consumers and distribution partnerships,
to reflect the diversity of our product
range across the retirement savings,
retirement income and protection
sectors. During 2007, we focused on
strengthening relationships with key,
high potential advisers by offering more
localised support and a business-partner
approach. We also continued to build 
our strategic partnerships, including 
an agreement with Barclays to be the
preferred supplier of conventional
annuities to its retail customers in the UK. 
Our fund management businesses

distribute through a wide range of
channels and geographies. European
cross-border distribution has
accelerated, which has continued 
to open up significant bank and life
company distribution opportunities 

24

Prudential plc Annual Report 2007

for M&G. Over the past five years, M&G 
has expanded its retail business beyond
the UK into the major European markets,
the Middle East, South America and Asia.
Our Asia fund management business
distributes its retail funds predominantly
through banks and brokers. Over the last
few years, we have built an impressive
network of distributors, and now work
with most of the major players in 
each market. 

Operating and financial review

26 Operating and financial review
27 Key performance indicators
30 Group overview 
40 Business unit review:

Insurance operations: Asia, US, UK
Asset management: M&G, Asia, US

65 Other corporate information
72 Risk management
81 Corporate responsibility review

Prudential plc is the Group
holding company and the
principal activity of its
subsidiary undertakings 
is the provision of financial
services in Asia, the US 
and the UK. Its principal
subsidiary undertakings are
listed in note I6 on page 281.

This Operating and Financial
Review (OFR) has been
prepared in accordance with
the Accounting Standards
Board’s Reporting Statement
1- OFR, a reporting statement
of voluntary best practice.

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Operating and financial review

Philip Broadley
Group Finance Director

‘Prudential is well positioned in markets that
offer highly attractive opportunities for strong
organic growth over the next 10 years.’

The Group’s strategy is to focus primarily on the enormous
opportunity offered by the retirement market as this is where
the major growth trends in our sector lie. Global asset flows
around retirement can be measured in trillions of pounds and
the Prudential Group is ideally positioned through capability,
geographic presence and powerful brands to capture growing
value from this opportunity.

The following metrics represent the financial key
performance indicators (KPIs) the directors use to judge 
the delivery of strategies and the management of the
continuing operations of the business:

— New business premiums, calculated on an Annual 
Premium Equivalents (APE) basis and on a Present 
Value of New Business Premium (PVNBP) basis;

— European Embedded Value (EEV) basis new 

business profits;

— internal rate of return (IRR) on new business;
— external funds under management (FUM);
— EEV basis operating profit based on longer-term
investment returns on long-term business;

— International Financial Reporting Standards (IFRS) 

basis operating profit based on longer-term investment
returns; and

— holding company cash flow. 

26

Prudential plc Annual Report 2007

Key performance indicators

New business premiums and new business profit
Prudential’s focus remains on growing sales in areas that
deliver the most profitable returns. In 2007, the Group
increased weighted insurance sales, calculated on an APE
basis, by 21 per cent and new business profits grew by 
22 per cent compared with 2006 on a constant exchange 
rate (CER) basis. Sales on a PVNBP basis increased by 
17 per cent to £21.3 billion compared to 2006.

In line with the Group’s strategy to continue to deliver
strong sustainable profitable sales growth, Prudential is well
positioned in markets that offer highly attractive opportunities
for strong organic growth over the next 10 years, and it is
broadening its customer proposition and product range.

PVNBP new business premiums  £m

+17%

2007

2006

2005

£21,302m

£18,192m

£16,230m

PVNBP only calculated from 2005 onwards.

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APE new business premiums  £m

+21%

New business premiums, on a PVNBP basis, are calculated as
equalling single premiums plus the present value of expected
new business premiums of regular premium business, allowing
for lapses and other assumptions made in determining the 
EEV new business profit.

The comparatives are shown on a CER basis.

2007

2006

2005

2004

£2,874m

£2,374m

£2,054m

£1,792m

EEV new business profit  £m

+22%

New business premiums reflect premiums attaching to 
covered business and premiums for contracts classified as
investment products or other financial instruments under IFRS. 
New business premiums, on an APE basis, are calculated 

as the aggregate of regular new business contributions 
(shown on an annualised basis) plus 10 per cent of single 
new business contributions. 

The comparatives are shown on a constant exchange 

rate (CER) basis. 

2007

2006

2005

2004

£1,215m

£992m

£831m

£680m

The present pre-tax value of future shareholder cash flows
from new business, less a deduction for the cost of locked-in
(encumbered) capital and the impact of the time value of
options and guarantees. 

The comparatives are shown on a CER basis.

27

 
 
 
Key performance indicators
continued

Internal rate of return (IRR) on new business
Improving capital efficiency is at the heart of Prudential’s
commitment to deliver superior growth in value for 
its shareholders.

Prudential continually works to enhance the effectiveness 
of its capital management processes, to ensure that investment
and capital allocation decisions are focused on those areas of
activity that will generate the best returns to shareholders. 

IRR on new business  %

External funds under management 
Prudential’s focus in external asset management is to increase
external funds under management and deliver sustained
profitable growth from its asset management businesses. 
At 31 December 2007, external FUM was £69 billion
compared with £57 billion at 31 December 2006 (CER basis). 
This growth has been achieved through expanding into

new markets and broadening the Group’s product range, 
and leveraging cross regional collaboration all underpinned 
by excellent investment performance. The fundamentals 
are in place to sustain this growth in the future.

UK

2007

2006

2005

2004

US

2007

2006

2005

2004

Asia

2007

2006

2005

2004

15%

14%

12%

15%

12%

18%

19%

18%

>20%

>20%

>20%

>20%

External funds under management  £bn

+19%

2007

2006
06

2005

2004

£69bn

£57bn
£57bn

£46bn

£37bn

External funds under management represent principally the
value of the total investment products managed by the M&G,
Asia and the US asset management businesses. Jackson’s 
US Retail Mutual Funds were launched in 2007.
The comparatives are shown on a CER basis.

The internal rate of return is equivalent to the discount rate 
at which the present value of the post-tax cash flows expected
to be earned over the lifetime of the business written in
shareholder-backed life funds is equal to the total invested
capital to support the writing of the business. The capital
included in the calculation of the IRR is equal to the amount
required to pay acquisition costs and set up statutory reserves
less premiums received, plus encumbered capital. The impact
of the time value of options and guarantees is included in 
the calculation.

28

Prudential plc Annual Report 2007

Holding company cash flow
Prudential aims to generate cash for the Group without
constraining the allocation of capital to optimise return from
value-creating opportunities in its businesses. The holding
company had a net cash outflow of £82 million in 2007, an
improvement of £22 million on 2006 primarily as a result of 
the increased remittances from business units in 2007, partially
offset by lower group relief on taxable losses. Additionally, 
the holding company received £527 million from the disposal
of Egg (net of expenses).

The Group is confident that it has the capital and cash

resources to fund its planned future organic growth.

EEV operating profit based on longer-term 
investment returns from long-term business  £m 

+20%

2007

2006

2005

2004

£2,517m

£2,103m

£1,633m

£1,276m

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Holding company operating cash flow  £m

+21%

2007

2006

2005

£(82)m

£(104)m

£(298)m

-1000 -750

-500

-250

0

250

500

750

Total cash remitted to Group
Tax and corporate activities
Interest and dividends
Capital invested in business units
(Decrease)/increase in cash

The increase or decrease in holding company cash and 
short-term investments during the reporting period.

EEV operating profit from long-term business based 
on longer-term investment returns and IFRS operating
profit from continuing operations based on longer-term
investment returns
Prudential’s objective is to achieve superior growth in value 
for its shareholders. This is shown by sustainable growth 
in operating profit, both on an EEV and IFRS basis. 

In 2007 the Group delivered a 20 per cent increase on the
same period in 2006 (CER basis) in EEV operating profit on its
long-term business. 

Prudential’s objective is to focus on its strengths and
exploit opportunities in the local markets in which it operates.
Prudential’s strategy of leveraging its knowledge and expertise
across product development, distribution and administration,
is designed to allow it to continue to deliver operating profit
growth in the future.

Total IFRS operating profit based on longer-term

investment returns on continuing operations was 20 per cent
higher in 2007 than in 2006 (CER basis) reflecting the strong
performance of the Group’s UK and US insurance businesses.
Prior year comparatives have been restated to exclude 
the performance of Egg, the sale of which was completed 
in May 2007.

The change in pre-tax value of EEV as a result of new business,
expected investment returns and the unwind of the discount
rate, the effect of changes in operating assumptions and any
operating experience variances. It excludes the effect of short-
term fluctuations in investment returns against the long-term
assumptions, the effect of changes in economic assumptions,
the effect of the change in time value of the cost of options and
guarantees, shareholders’ share of actuarial gains and losses on
defined benefit pension schemes and the mark to market value
movements on borrowings.

The comparatives are shown on a CER basis.

IFRS operating profit based on longer-term 
investment returns from continuing operations  £m 

+20%

2007

2006

2005

2004

£1,213m

£1,008m

£884m

£615m

These profits exclude short-term fluctuations in investment
returns and the shareholders’ share of actuarial gains and
losses on defined benefit pension schemes.

The comparatives are shown on a CER basis.

Life insurance products are, by their nature, long term and 
the profit on this business is generated over a significant
number of years. Accounting under IFRS does not, in
Prudential’s opinion, properly reflect the inherent value 
of these future profit streams.

Prudential believes that embedded value reporting
provides investors with a better measure of underlying
profitability of the Group’s long-term businesses and is 
a valuable supplement to statutory accounts. 

29

 
 
 
Group overview

Results highlights

Annual premium equivalent (APE) sales
Present value of new business premiums (PVNBP)
Net investment flows
External funds under management
New business profit (NBP)
NBP margin (% APE)
NBP margin (% PVNBP)
EEV basis operating profit from 

long-term business from continuing operationsnotes 1,2

2007
£m

2,874
21,302
7,975
68,669
1,215
42
5.7

CER

2006
£m

2,374
18,192
8,511
57,497
992
42
5.5

2,517

2,103

Total EEV basis operating profit 

from continuing operationsnotes 2,4

Total IFRS operating profit from continuing operationsnotes 3,4
EEV basis shareholders’ funds (£bn) 
IFRS shareholders’ funds (£bn)
Holding company operating cash flow 
Holding company operating cash flow 
plus proceeds from the sale of Egg

Return on embedded valuenote 6

2,542
1,213
14,779
6,201
(82)

445
15.4%

2,030
1,008
11,910
5,483
(104)

Change
%

21
17
(6)
19
22

20

25
20
24
13
21

RERnote 5

2006
£m

2,470
18,947
8,633
57,199
1,039
42
5.5

2,208

2,133
1,050
11,883
5,488
(104)

(104)
14.5%

Change
%

16
12
(8)
20
17

14

19
16
24
13
21

528
6

(104)

528

Notes
1 Long-term business profits after deducting Asia development expenses and before restructuring costs.
2 Based on longer-term investment returns from continuing operations. Operating profit is stated excluding the effect of short-term fluctuations in

investment returns against the long-term assumptions, the effect of changes in economic assumptions and changes in the time value of cost of options
and guarantees arising from changes in economic factors, actuarial gains and losses on defined benefit schemes and the mark to market value
movements on borrowings. 

3 Based on longer-term investment returns from continuing operations. Operating profit is stated excluding the effect of short-term fluctuations in

investment returns against the long-term assumptions, the effect of changes in economic assumptions, actuarial gains and losses on defined benefit
schemes and the mark to market value movements on borrowings. 
4 Prior year restated excludes Egg, and shows continuing operations only.
5 Reported exchange rate (RER).
6 Return on embedded value is based on EEV operating profit from continuing operations after tax and minority interests as a percentage of opening

embedded value (shareholder’s funds on a EEV basis). 

In the Operating and Financial Review (OFR), year-on-year comparisons of financial performance are on a constant exchange rate (CER) basis, unless
otherwise stated.

These results show the strong performance of the Group in
2007. The KPIs above show growth in sales and profits and 
an improvement in cash flow. The surplus capital position of
Prudential plc, measured under the Insurance Groups Directive
(IGD) basis, will be submitted to the FSA by 30 April 2008 but 
is currently estimated to be in the region of £1.4 billion. This
includes a benefit of around £0.3 billion that arose during 2007
from the sale of Egg Banking plc.

At 31 December 2007, total insurance and investment
funds under management are £267 billion, up from £251 billion
at the end of 2006 at reported exchange rate (RER).

Basis of preparation of results
The European Union (EU) requires that all listed European
groups prepare their financial statements in accordance with
EU approved IFRS. Since 1 January 2005, Prudential has 
been reporting its primary results on an IFRS basis.

As a signatory to the European Chief Financial Officers’

(CFO) Forum’s EEV Principles, Prudential also reports

supplementary results on an EEV basis for the Group’s 
long-term business. These results are combined with the 
IFRS basis results of the non long-term businesses to provide 
a supplementary operating profit under EEV. Reference to
operating profit relates to profit based on long-term investment
returns. Under both EEV and IFRS, operating profits from
continuing operations based on longer-term investment
returns exclude short-term fluctuations in investment returns
and shareholders’ share of actuarial gains and losses on
defined benefit pension schemes. Under EEV, where
additional profit and loss effects arise, operating profits based
on longer-term investment returns also exclude the mark to
market value movement on core borrowings and the effect 
of changes in economic assumptions and changes in the time
value of the cost of options and guarantees arising from
changes in economic factors.

In broad terms, IFRS profits for long-term business
contracts reflect the aggregate of statutory transfers from 
with-profits funds and profits on a traditional accounting 

30

Prudential plc Annual Report 2007

basis for other long-term business. Although the statutory
transfers from with-profits funds are closely aligned with cash
flow generation, the pattern of IFRS profits over time from
shareholder-backed long-term businesses will generally 
differ from the cash flow pattern. Over the life of a contract,
however, aggregate IFRS profits will be the same as aggregate
cash flow.

Life insurance products are, by their nature, long term 
and the profit on this business is generated over a significant

EEV basis operating profit 

EEV basis operating profit from continuing operations

Insurance business:

Asia
US
UK
Development expenses

Long-term business profit

Asset management business:

M&G
Asia asset management
Curian
US broker-dealer and asset management

Other income and expenditure

Total EEV basis operating profit from continuing operations

Restructuring costs

number of years. Accounting under IFRS does not, in
Prudential’s opinion, properly reflect the inherent value 
of these future profit streams.

Prudential believes that embedded value reporting
provides investors with a better measure of underlying
profitability of the Group’s long-term businesses and is
a valuable supplement to statutory accounts. 

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2007
£m

1,046
627
859
(15)

2,517

254
72
(5)
13

334

(289)

2,562

(20)

CER

2006
£m

779
652
686
(14)

2,103

204
47
(7)
16

260

(292)

2,071

(41)

Change
%

RER

2006
£m

Change
%

34
(4)
25
(7)

20

25
53
29
(19)

28

1

24

51

25

829
708
686
(15)

2,208

204
50
(8)
18

264

(298)

2,174

(41)

2,133

26
(11)
25
0

14

25
44
38
(28)

27

3

18

51

19

Total EEV basis operating profit from continuing operations

after restructuring costs

2,542

2,030

Total EEV basis operating profit from continuing operations
based on longer-term investment returns was £2,542 million,
up 25 per cent from 2006 at CER and up 19 per cent at RER.
This result reflects the significant growth of new business 
profit of £1,215 million and in-force profit of £1,317 million by
insurance businesses, up 17 per cent over 2006, and strong
asset management profit growth. 

Record new business profit from insurance business of
£1,215 million, was 22 per cent higher than in 2006, driven 
by strong sales momentum in Asia and the US. At RER, new
business profit was up 17 per cent. The average Group new
business profit margin was 42 per cent (2006: 42 per cent) on
an APE basis and 5.7 per cent (2006: 5.5 per cent) on a PVNBP
basis. This reflects an increase in the average UK margin offset
by a fall in the average Asia margin. In-force profit increased
17 per cent on 2006 to £1,317 million. At RER, in-force profit
was up 11 per cent. In aggregate, net assumption changes were
£97 million positive, and experience variances and other items
were £48 million positive.

The in-force profit in 2007 for the UK business included 
a charge in respect of a mortality operating assumption 
change on annuity and deferred annuity pension business 
of £312 million, which is fully offset by a release of excess
margins previously held.

Asia’s development expenses (excluding the regional 
head office expenses) were £15 million (2006: £14 million). 
Operating profit from the asset management business 

was £334 million (2006: £260 million), up 28 per cent on 
2006, driven by growth in M&G and Asia Asset Management.
Other income and expenditure totalled a net expense of
£289 million compared with £298 million in 2006 at RER. This
result primarily includes interest expense on central borrowings
of £168 million (2006: £177 million); £117 million of Group Head
Office (GHO) costs (2006: £83 million) and £38 million of costs
for the Asia head office (2006: £36 million). The increase in
Group Head Office (GHO) costs reflects costs in respect of 
the process to consider a reattribution of the inherited estate.

31

 
 
 
Group overview
continued

New business capital usage

Asia
US
UK

2007 £m

Free Required
capital

surplus

Total net
worth

Value of
Total 
in-force long-term
business
business

(194)
(200)
(150)

(544)

21
183
104

308

(173)
(17)
(46)

653
202
246

(236)

1,101

480
185
200

865

The Group wrote £2,874 million of sales on an APE basis. 
To support these sales, the Group invested £544 million of
capital. This amount covers both new business acquisition
expenses, including commission of £236 million and the
required capital of £308 million. The total investment of capital
for new business amounts to approximately £19 million per
£100 million of APE sales. These sales provided a post-tax 
new business contribution to embedded value of £865 million.

In Asia, capital was invested to support sales at an 
average rate of £15 million per £100 million of APE sales.
In the US, capital was invested to support sales at an
average rate of £30 million per £100 million of APE sales. 
In the UK, capital was invested to support sales at an
average rate of £17 million per £100 million of APE sales. 

The following year-on-year comparisons are presented on
a RER basis.

In the calculation of EEV operating profit longer-term
investment return assumptions are used rather than actual
investment returns achieved. Short-term fluctuations in
investment returns are reported separately in the analysis
of profit.

In Asia, long-term business short-term investment
fluctuations were £226 million, compared to £286 million 
last year. This reflects favourable equity performance in most
territories, principally Hong Kong, Vietnam and Singapore
offset by an unfavourable valuation movement of £30 million
on an investment of the Taiwan life business in a CDO fund.
The US business short-term fluctuations in investment
returns of £(8) million primarily include: a negative £44 million
in respect of the difference between actual investment returns
and longer-term returns included in operating profit in respect
of fixed income securities and related swap transactions; a
negative £16 million in relation to changed expectations of
future profitability on variable annuity business in force due 
to the actual variable investment account (separate account)
return being lower than the long-term return reported within
operating profit, offset by the impact of the associated hedging
position; and a positive £51 million in respect of the difference
between actual investment returns and long-term returns

EEV basis profit after tax and minority interests RER

Total EEV basis operating profit from continuing operations after restructuring costs

2,542

2,133

19

2007 £m

2006 £m

Change % 

Short-term fluctuations in investment returns:

Asia
US
UK
Other

Actuarial gains and losses on defined benefit pension schemes:
Effect of change in economic assumptions:

Asia
US
UK

Effect of change in time value of cost of options and guarantees:

Asia
US
UK

Movement in mark to market value of core borrowings:

US
Other

Profit from continuing operations before tax

Tax

Profit from continuing operations after tax before minority interests

Discontinued operations (net of tax)
Minority interests

Profit for the period

32

Prudential plc Annual Report 2007

174
226
(8)
(42)
(2)
116
748
201
81
466
0
9
8
(17)
223
9
214

3,803

(961)

2,842

241
(21)

3,062

738
286
64
378
10
207
(1)
(132)
(51)
182
60
14
6
40
85
3
82

3,222

(904)

2,318

(105)
(1)

2,212

18

23

38

included within operating profit in respect of equity-based
investments and other items.

The UK business component of short-term fluctuations in

investment returns of negative £42 million primarily reflects
reduced asset values in PRIL, the shareholder-backed annuity
business, from widened credit spreads and the difference
between the actual investment return for the with-profits 
life fund of 7.2 per cent and the long-term assumed return 
of 7.85 per cent.

The actuarial gain of £116 million (2006: £207 million)
included in total profit reflects the shareholders’ share of
actuarial gains and losses on the Group’s defined benefit
pension schemes. On the EEV basis, this gain includes a 
10 per cent share of the actuarial gains and losses on the share
attributable to the PAC with-profits sub-fund for the Prudential
Staff and Scottish Amicable Pension Schemes. The full year
2007 gains mainly reflect changes in economic assumptions,
partly offset by the effect of strengthened mortality
assumptions. The very high level of gains in 2006 reflected the
excess market returns over the long-term assumption and the
increase in discount rate applied in determining the present
value of projected pension payments from 4.8 per cent at
31 December 2005 to 5.2 per cent at December 2006. 
In Asia positive economic assumption changes were
£201 million, of which £110 million is due to Taiwan and
£80 million is due to Hong Kong. The Taiwan credit primarily
reflects a change of projected fund earned rate, offset by an

increase in risk discount rate, whereas Hong Kong primarily
reflects a decrease in the risk discount rate. Taiwan interest
rates performed in line with the assumed EEV trended basis.
In the US, economic assumption changes of positive 
£81 million primarily reflect a reduction in the risk discount
rates following a reduction in the US 10-year Treasury rate,
partially offset by a reduction in the separate account 
return assumption.

In the UK, economic assumption changes of positive
£466 million primarily reflect the impact of the increase in the
investment return assumption and a decrease in the risk 
free rate.

The mark to market movement on core borrowings was
a positive £223 million reflecting the reduction in fair value of
core borrowings as the decrease in interest rates is more than
offset by the widening of the credit spread, thereby increasing
overall market yields on comparable debt securities. 

The effective tax rate at an operating tax level was 27 per

cent (2006: 30 per cent), generally reflecting expected tax
rates. The effective tax rate at a total EEV level was 25 per cent
(2006: 28 per cent) on a profit of £3,803 million. 

On 1 May 2007, Prudential completed the sale of Egg
Banking plc to Citi for a consideration, net of transaction
expenses, of £527 million. The profit from discontinued
operations is £241 million being the profit on disposal of
£290 million, net of the post-tax loss of £49 million from
1 January 2007 to the date of sale. 

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IFRS basis operating profit 

IFRS basis operating profit based on longer-term
investment returns from continuing operations

Insurance business:

Asia
US
UK
Development expenses

Long-term business profit

Asset management business:

M&G
Asia asset management
Curian
US broker-dealer and asset management

2007
£m

189
444
528
(15)

CER

2006
£m

177
367
500
(14)

1,146

1,030

254
72
(5)
13

334

204
47
(7)
16

260

Change
%

RER

2006
£m

Change
%

7
21
6
(7)

11

25
53
29
(19)

28

189
398
500
(15)

1,072

204
50
(8)
18

264

Other income and expenditure

(248)

(244)

(2)

(248)

Total IFRS basis operating profit based on longer-term 
investment returns before restructuring costs

Restructuring costs

Total IFRS basis operating profit based on longer-term 

1,232

(19)

1,046

(38)

18

(50)

1,088

(38)

investment returns after restructuring costs

1,213

1,008

20

1,050

0
12
6
0

7

25
44
38
(28)

27

0

13

(50)

16

33

 
 
 
Group overview
continued

The increase in Prudential Corporation Asia’s operating profit
of seven per cent for long-term business before development
expenses reflects improved profitability in mature markets with
significant contributions to operating profit from Singapore,
Malaysia and Hong Kong, representing £153 million of the total
operating profit in 2007, up 15 per cent on 2006. There were
increased contributions from each of Indonesia, Taiwan and
Vietnam as these operations continue to build scale. Five life
operations made IFRS losses: £43 million in India which is a
relatively new business, incurring costs in rapidly building 
scale through its expansion strategy and losses of £16 million 
in Japan. Korea’s loss reflects new business growth. China 
and Thailand are marginally loss making.

In the US, IFRS operating profit of £444 million was up
21 per cent on 2006 at CER. The US operations’ results are
based on US GAAP, adjusted where necessary to comply with
IFRS as the Group’s basis of presenting operating profit is
based on longer-term investment returns. Longer-term returns
for the US operations’ fixed income securities incorporate a risk
margin reserve (RMR) charge for longer-term defaults and
amortisation of interest-related realised gains and losses. The
growth in the US operations’ IFRS operating profit for long-
term business mainly reflects increased fee income driven by a
34 per cent increase in separate account assets during the year
and higher overall election of optional benefits. Profits from the
annuities spread business were broadly in line with prior year
and continue to represent the key contributor to overall IFRS
operating profit. One-off items affecting the spread-based
income were £26 million, net of related amortisation of
deferred acquisition costs (DAC).

In the UK, IFRS operating profit for the long-term business

increased six per cent to £528 million in 2007. This reflected 
a seven per cent increase in profits attributable to the with-
profits business to £394 million, representing the continued
strong investment performance of the Life Fund and its impact
on terminal bonuses. 2007 includes the net impact of the
mortality strengthening and a release of excess margins
previously held in other assumptions which was a positive 
£34 million.

M&G’s operating profit for 2007 was £254 million, 
an increase of 25 per cent over 2006, due to strong net
investment inflows and positive market conditions for the 
first three quarters of 2007.

The Asian asset management operations reported operating
profits of £72 million, a growth of 53 per cent over 2006, driven
by strong contributions from Vietnam, India and Taiwan.
The operating profit from the US broker-dealer and 
asset management businesses was £13 million, a 19 per cent
decrease on 2006. Curian recorded losses of £5 million in
2007, down from losses of £7 million in 2006, as the business
continues to build scale. 

IFRS basis profit after tax

Operating profit from continuing 
operations based on longer-
term investment returns 
after restructuring costs

Short-term fluctuations in 
investment returns
Shareholders’ share of 

actuarial and other gains 
and losses on defined benefit 
pension schemes

Profit before tax from continuing 

operations attributable 
to shareholders

Tax attributable to shareholders’

RER

2007
£m

2006
£m

Change
%

1,213

1,050

16

(137)

155

90

167

1,166

1,372

(15)

profits

(382)

(392)

Profit from continuing operations 
for the financial year after tax

Discontinued operations (net of tax)
Minority interests

Profit for the year attributable 

to equity holders 
of the company

(20)

784

241
(3)

980

(105)
(1)

1,022

874

17

The following year-on-year comparisons are presented on a
RER basis.

Total IFRS basis profits before tax attributable to

shareholders and minority interests were £1,166 million in
2007, compared with £1,372 million for 2006. The decrease
reflects a reduction in short-term fluctuations in investment
returns of £292 million and a reduced positive movement from
the prior year in actuarial gains and losses attributable to
shareholder-backed operations in respect of the Group’s
defined benefit pension schemes. 

In the calculation of IFRS operating profit longer-term
investment return assumptions are used rather than actual
investment returns achieved. The actual movements in asset
values beyond the longer-term assumptions appear in the
profit and loss account as short-term fluctuations in investment
returns, with the exception of Jackson where unrealised gains
or losses on debt securities feature directly as movements
to shareholder reserves.

The £137 million charge for short-term fluctuations 
in investment returns comprises £71 million, £18 million, 
£47 million and £1m in respect of Asian operations, 
US operations, UK operations and other respectively.
The fluctuations for the Asian operations primarily 
reflect reduced values for debt securities in Taiwan and a 

34

Prudential plc Annual Report 2007

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£30 million reduction in the value of an investment in a CDO
fund, partially offset by strong equity movements in Vietnam.
In the US there was a £18 million charge for short-term
fluctuations in investment returns. During 2007 the US life
insurance operations recorded net credit losses of £78 million
(2006: £25 million). This charge is reflected in two parts of the
accounting presentation of the results. Included within the
IFRS operating profit based on longer-term investment returns
is a risk margin reserve (RMR) charge, representing long-term
expected credit defaults, of £48 million (2006: £54 million).
The difference between the credit related losses and the 
RMR charge in the year was, therefore, a charge of £30 million
(2006: £29 million credit) which is recorded within short-term
fluctuations in investment returns, within the overall £18 million
charge for US life insurance operations. 

The fluctuations for the UK operations primarily reflect

reduced asset values in PRIL, the shareholder-backed 
annuity business, from widened credit spreads on corporate
bond securities.

Profit after tax and minority interests was £1,022 million
compared with £874 million in 2006. The effective rate of tax
on operating profits, based on longer-term investment returns,
was 32 per cent (2006: 29 per cent). The effective rate of tax at
the total IFRS profit level for continuing operations was 33 per
cent (2006: 29 per cent). The effective tax rates in 2007 were
broadly in line with those expected except for some Asian
operations where there is a restriction on the ability to
recognise deferred tax assets on regulatory basis losses.

Earnings per share

EPS based on operating profit from 

continuing operations after tax and 
minority interest:

EEV
IFRS

Basic EPS based on total profit after 

minority interest 

EEV
IFRS

2007 p

2006 p

74.9
33.8

125.2
41.8

62.1
30.9

91.7
36.2

Dividend per share
The directors recommend a final dividend for 2007 of 12.30
pence per share payable on 20 May 2008 to shareholders on
the register at the close of business on 11 April 2008. The
interim dividend for 2007 was 5.70 pence per share. The total
dividend for the year, including the interim dividend and the
recommended final dividend, amounts to 18.00 pence per
share compared with 17.14 pence per share for 2006, an
increase of five per cent. The total cost of dividends in respect
of 2007 was £444 million.

The full year dividend is covered 1.9 times by post-tax IFRS

operating profit from continuing operations.

Dividend cover is calculated as operating profit after tax on an
IFRS basis, divided by the current year interim dividend plus
the proposed final dividend.

The Board will focus on delivering a growing dividend,
which will continue to be determined after taking into account
the Group’s financial flexibility and opportunities to invest in
areas of the business offering attractive returns. The Board
believes that in the medium term a dividend cover of around
two times is appropriate.

Shareholders’ funds
On the EEV basis, which recognises the shareholders’ interest
in long-term businesses, shareholders’ funds at 31 December
2007 were £14.8 billion, an increase of £2.9 billion from the
2006 year-end level (2006: £11.9 billion at RER). This 24 per
cent increase primarily reflects: total EEV basis operating profit
of £2,542 million; a £174 million favourable movement in short-
term fluctuations in investment returns; a £748 million positive
movement due to changes in economic assumptions and in
time value of cost of options and guarantees; a positive
movement on the mark to market of core debt of £223 million;
the proceeds for the share capital issue of the parent company
for £182 million; a positive movement in the actuarial gains on
the defined benefit pension schemes of £116 million and the
positive impact of £64 million for foreign exchange movements.
These were offset by: a tax charge of £961 million and dividend
payments of £426 million made to shareholders.

The shareholders’ funds at 2007 of £14.8 billion comprise:
— £3.7 billion for the Asian long-term business operations;
— £3.6 billion for the US long-term business operations;
— £6.5 billion for the UK long-term business operations; and 
— £1 billion for other operations. 

At the year end the embedded value for the Asian long-term
business was £3.7 billion. The established markets of Hong
Kong, Singapore and Malaysia contribute £2,704 million to 
the embedded value generated across the region with Korea
(£304 million) and Vietnam (£234 million) making further
substantial contributions. Prudential’s other markets,
excluding Taiwan, in aggregate contribute £496 million 
in embedded value. Taiwan has a negative embedded 
value of £12 million; this positive movement against prior 
year (2006: negative £216 million) is a reflection of an increase
in new business and a change in economic assumptions.

The current mix of new business in Taiwan is weighted

heavily towards unit-linked and protection products,
representing 75 per cent and 15 per cent of new business APE
in 2007, respectively. As a result, interest rates have little effect
on new business profitability and a one per cent reduction in
assumed interest rates would reduce new business margins 
in Taiwan by less than one percentage point. However, the 
in-force book in Taiwan, predominantly made up of whole of
life policies, has an embedded value that is sensitive to interest
rate changes. A one per cent decrease in interest rates, along
with consequential changes to assumed investment returns 
for all asset classes, market values of fixed interest assets and 

35

 
 
 
Group overview
continued

risk discount rates, would result in a £91 million decrease in 
Taiwan’s embedded value. A similar one per cent positive 
shift in interest rates would increase embedded value by
£67 million. On the assumption that bond yields remained 
flat during 2008 and then trended towards 5.5 per cent in
December 2014, this would have reduced the 2007 Taiwan
embedded value by £70 million. Sensitivity of the embedded
value to interest rate changes varies considerably across the
region. In aggregate, a one per cent decrease in interest rates,
along with all consequential changes noted above, would result
in a negligible percentage change to Asia’s embedded value.
Statutory IFRS basis shareholders’ funds at 31 December

2007 were £6.2 billion. This compares with £5.5 billion at
31 December 2006 at RER. The increase primarily reflects:
profit after tax and minority interests of £1,022 million, the
proceeds from the share capital issue of the Company for
£182 million, offset by the impact of negative unrealised
holding losses on available for sale investments of 
£231 million, and dividend payments to shareholders 
of £426 million.

Analysis of movement in EEV shareholders’ funds £m: 
31 December 2006 to 31 December 2007

A

L

11,883

B

1,215

C

1,317

D

334

E

324

F

174

G

748

H

339

961

I

426

480

J

K

14,779

10,000

11,000

12,000

13,000

14,000

15,000

16,000

A  2007 opening shareholders’ funds
B  Life new business profits
C   Life in-force profit
D   Asset management and other operating profit
E   Other income and expenditure (including Asia development expenses 

and restructuring costs)

F   Short-term fluctuations in investment returns
G   Effect changes in economic assumptions and time value of cost 

of options and guarantees

H   Mark to market movement on core borrowings, actuarial gains 

and losses on defined benefit pension schemes

I    Tax
J   Dividends
K   Other including result for discontinued operations and increase 

in share capital

L   2007 closing shareholders’ funds

36

Prudential plc Annual Report 2007

2007 £m

2006 £m

Holding company cash flow

Cash remitted by business units:

UK life fund transfer
UK other
US
Asia
M&G

Total cash remitted to Group
Net interest paid
Dividends paid
Scrip dividends and share options

Cash remittances after interest 

and dividends

Tax received
Corporate activities

Cash flow before investment 

in businesses

Capital invested in business units:

Asia
UK

Total capital invested in 

business units

Decrease in operating cash
Egg sale net proceeds

Total holding company cash flow

261
3
122
186
139

711
(96)
(426)
183

372
40
(200)

212

(149)
(145)

(294)

(82)
527

445

The Group holding company received £711 million in cash
remittances from business units in 2007 including the
shareholders’ statutory life fund transfer of £261 million 
from the UK business. 

After dividends and net interest paid, there was a net 
cash inflow of £372 million (2006: £160 million). There was 
a high take-up of scrip dividends in 2007.

During 2007, the Group holding company paid

£200 million in respect of corporate activities, which included
costs in respect of the process to consider a reattribution of the
inherited estate together with a repayment to HMRC in respect
of tax recoveries in previous years following a change in tax
legislation. Tax received of £40 million (2006: £122 million) 
was lower than prior year as a result of foreign exchange gains
reducing the level of taxable losses and a payment to HMRC.
Asia contributed a net remittance of £37 million to the holding
company cash flow.

In aggregate this gave rise to an improvement in operating

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217
0
110
175
94

596
(128)
(399)
91

160
122
(67)

215

cash outflow to £82 million from £104 million in 2006.

(147)
(172)

(319)

(104)
0

(104)

The Group received £527 million from the disposal of Egg
(net of expenses), and the reduction in net interest paid in 2007
includes the investment income earned on these proceeds.
In 2008, the UK shareholders’ statutory transfer relating 

to the bonus declarations is expected to be £279 million.
Depending on the mix of business written and the
opportunities available, Prudential expects that the UK
shareholder-backed business will become cash positive 
in 2010.

Taking into account plans for future growth, our ability 

to surrender group tax relief, a normalised level of scrip
dividend, the reducing UK capital requirement and increased
remittances from the other life and asset management
operations it is expected that the operating cash flow 
of the Group holding company will be positive in 2008. 

37

 
 
 
The scale and reach of our Asian franchise is
unparalleled, with top five market share positions 
in seven of our 12 insurance markets. At the heart 
of our success lies our multi-distribution platform,
which includes a tied agency force of over 410,000
people as well as a significant network of bank and
other partnerships, and an emerging direct channel. 

There’s more to Prudential. 

38

Prudential plc Annual Report 2007

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39
39

 
 
 
Business unit review 
Insurance operations
Asia

Barry Stowe
Chief Executive, Prudential Corporation Asia

‘In 2007 Prudential delivered new business
APE of £1,306 million from Asia, representing
very strong growth that averaged 44 per cent
over 2006, with all operations delivering
double-digit growth.’

Prudential’s strategy in Asia is to build quality, multi-channel
distribution that delivers customer-centric and profitable
products in segments with the potential for sustained
growth. By necessity, the approach to each market varies,
but all operations are unified under the Prudence icon and
common brand values and Prudential has the proven ability
to leverage learning and expertise from within the region
and the wider Group to accelerate the development of
unique opportunities as they arise in each market.

The ability to execute the strategy is highly dependent on 
the strength and depth of the management talent pool in 
the region and consequently Prudential invests in continually
strengthening and developing its teams. The operating model
empowers local management teams with a regional team
overseeing control functions such as risk management and
providing strategic guidance and technical support in areas
such as distribution optimisation and product design.

Prudential has a market-leading platform with top five
market share positions, in terms of new business APE, in 
seven of its 12 markets. Prudential has the leading private
sector life insurance joint ventures in China and India.

40

Prudential plc Annual Report 2007

Current year initiatives
The core business priorities were outlined as:

— Building on existing strengths in agency channel.
— Improving and extending partnership distribution.
— Continuing product innovation. 
— Strengthening and deepening customer relationships.
— Developing retirement solutions.
— Starting work on direct distribution.
— Re-examining approach to health products.

‘Prudential has already begun positioning 
itself as a provider of retirement solutions
through the roll-out of the successful 
‘What’s your number?’ campaigns in 
six countries.’

Agency is the predominant distribution channel in Asia and 
for Prudential, the agency force again generated 70 per cent of
new business volumes in 2007. Success in agency distribution
requires building and maintaining meaningful scale in terms 
of agent numbers whilst also providing the infrastructure to
manage agent training and skills development to drive agency
productivity. Prudential’s agency priority depends on the stage
of development of each individual market and Prudential’s
operation within it. For example in India, Prudential’s joint
venture with ICICI has been rapidly expanding, with the
addition of 593 new branches during the year to give a total
1,065 and correspondingly average agent numbers in 2007
increased by 123 per cent and at 31 December there were
277,000 agents. 

Similarly in China, although the rate of geographic
expansion is slower as each new city requires separate
regulatory approvals, the emphasis is also on expanding the
agency channel; average numbers were up 38 per cent and at
31 December there were 20,500 agents. In markets where we
have sufficient agency scale, the emphasis is on helping those
agents become more productive through intensified training
and sales management support. Agent productivity, in terms 
of average APE per agent, increased by 67 per cent in Vietnam
and 21 per cent in Singapore during 2007.

Prudential has a large partnership distribution network in 
Asia. During 2007, Prudential extended its agreements with
Standard Chartered Bank to include Taiwan where it will
exclusively provide bancassurance products in their newly
acquired HsinChu International Bank with its 83 branches and
2.4 million customers. In Korea regulation states that a bank
can only source a maximum of 25 per cent of its total insurance
sales from any one insurer, and with Prudential’s existing bank
partners regularly reaching their maximum shares, adding 
new banks is a priority. In 2007 Prudential secured two major
new banks, Industrial Bank of Korea and Kookmin Bank.
Prudential’s regional bancassurance relationship with 
Citibank also grew strongly, with new business APE 
generated of £23 million being 12 per cent of total bank
distribution for 2007.

In 2007 Prudential continued to broaden its range of linked

products. These included the new Global Property Fund in
Singapore and a new Takaful range in Indonesia, launched in
September 2007. In Taiwan, a new variable annuity product
and an agency incentive programme contributed to the growth
in new business of 71 per cent for the year. 

Projected Asia pensions market (excluding Japan)  US$bn

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2015

2010

2005

0

500

1,000

1,500

2,000

2,500 3,000

Singapore
Taiwan
Korea
Hong Kong
India

Source: IMF

China
Thailand
Malaysia
Indonesia
Philippines

Asia

APE sales
NBP
NBP margin (% APE)
NBP margin (% PVNBP)
Total EEV basis operating profit* 
Total IFRS operating profit* 

2007
£m

1,306
653
50%
9.3%
1,046
189

CER

2006
£m

909
487
54%
10.0%
779
177

Change
%

44
34

34
7

RER

2006
£m

956
514
54%
10.0%
829
189

*Based on longer-term investment returns excluding fund management operations, development and regional head office expenses.

Change
%

37
27

26
0

41

 
 
 
Business unit review 
Insurance operations
Asia continued

Good results were attained from systematic cross-sell campaigns
across the region, contacting more than two million of our
existing customers. These included the initiation of a regular
up-sell in Hong Kong through the indexation of policy benefits
and initiatives to capture maturity proceeds in Singapore as
well as a targeted offer of guaranteed increases in protection
benefits in Malaysia.

Although still small, new business from direct marketing
grew by 65 per cent over 2006 with Thailand performing well
and recording growth of 52 per cent. The regional Direct
Marketing team has been strengthened and work is now 
under way on exploring further opportunities.

In Asia, there are very material opportunities arising in 
the provision of healthcare solutions. Prudential successfully
piloted new supplemental health products in Singapore, 
India and Hong Kong during the year, selling over 125,000 
new policies. 

Helping people address their financial needs for retirement

is also a major growth opportunity and whilst Prudential
already has a number of products designed to support 
the accumulation phase of a retirement fund, work is now
under way on drawdown options and supporting related
protection and health products. Prudential has already begun
positioning itself as a provider of retirement solutions through
the roll-out of the successful ‘What’s your number?’ campaigns
in six countries that encourage people to think about what
resources they are likely to need to finance their retirement
aspirations.

Prudential has a unique position in Vietnam with its market-

leading life insurance business and well-respected brand. To
further leverage this platform, Prudential launched a consumer
finance company in September 2007. 

Financial performance
In 2007 Prudential delivered new business APE of
£1,306 million from Asia, representing very strong growth 
that averaged 44 per cent over 2006 and with all operations
delivering double-digit growth including Taiwan, India 
and Indonesia, up 71 per cent, 67 per cent and 75 per cent
respectively.

‘What's your number?' retirement campaign
Prudential’s ‘What’s your number?’ campaign encourages individuals to
identify and save toward a retirement goal that will support their lifestyle.
Since 2005, the campaign has been launched in Korea, Hong Kong,
Taiwan, Malaysia, Singapore and India.

‘Asia expects to deliver doubling of 2005 
EEV NBP a year early by 2008.’

New business profit increased by 34 per cent as the average
profit margin reduced from 54 per cent to 50 per cent 
mainly due to a change in the country mix of the sales. 
China, Hong Kong, Korea and Taiwan all reported increases 
in new business profit margins compared to 2006. In India, the
branch expansion programme has led to an increase in policy
acquisition and maintenance costs and therefore a rebasing 
of the expense assumptions. The reduction in average margin
for the other countries was due to a change in country mix.

In-force embedded value profits of £393 million are driven

principally by the unwind of discount, with net assumption
changes of £54 million and net experience variances of
£(1) million. Assumption changes were principally due to
favourable changes in corporation tax and positive mortality
assumption changes. Negative persistency assumption
changes are offset by positive expense assumption changes.
Experience variances mainly reflected positive mortality across
all operations partially offset by expense overruns in the newer
operations of China, India and Vietnam.

IFRS profits

Established markets (Hong Kong, Singapore, Malaysia)
North Asia (Taiwan, Korea, Japan)
Joint venture markets (China, India)
Other SE Asian markets (Indonesia, Vietnam, Thailand, the Philippines) 

Total Life IFRS profits

42

Prudential plc Annual Report 2007

2007
£m

153
16
(49)
68

189

CER

2006
£m

134
20
(20)
43

177

Change
%

15
(20)
(146)
58

7

Increasing proportion of APE sales from 
unit-linked business  %

Protection

Non-par

Par

10 1

3

15

Group

71

Linked

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The total IFRS Operating profit of £189 million was up seven
per cent on 2006. Within this, the Established markets
(Singapore, Hong Kong and Malaysia) generated £153 million,
up 15 per cent from 2006. The North Asia markets (Taiwan,
Japan and Korea) generated £16 million, down 20 per cent
from last year reflecting increased losses in Japan of 
£16 million. Excluding Japan, profits from North Asia almost
doubled reflecting a strong increase in Taiwan of 47 per cent
due to in-force profits, especially from long-term health
products and favourable other experience. Losses from the
joint ventures in India increased to £43 million, reflecting the
fast pace of new business growth and investment in growing
the branch networks. Losses from the joint venture in China
reduced to £6 million. In the other markets (Vietnam, Thailand,
Indonesia and the Philippines), profits grew by 58 per cent to 
£68 million reflecting the expected emergence of IFRS profits
and a one-off £16 million favourable item in Vietnam. 

In 2007 the Asian Life operations were again net remitters

of cash to the Group of £56 million. Remittances totalling
£148 million were from Hong Kong, Indonesia, Malaysia,
Singapore and included the first remittance from Vietnam. 
The Life operations received injections of £92 million, of 
which £49 million was injected into India to support branch
expansion with the balance primarily injected into China and
Korea to support solvency requirements as a result of new
business growth.

IRR for Asia was in excess of 20 per cent for 2007. In Asia,

Prudential targets IRRs on new business to be at least 10
percentage points over the country risk discount rate, where
these vary from five per cent to 17 per cent. During 2007 all
markets except India and Japan met this target.

Having achieved compound growth of 26 per cent since

2005, Asia expects to deliver doubling of 2005 EEV NBP 
a year early by 2008.

43

 
 
 
The United States is the largest retirement market in
the world, with some 78 million baby boomers, the
first of whom are now reaching retirement age. As
the fastest growing variable annuity provider in the
US for the past six years, Jackson is well positioned 
to meet the needs of this generation as it retires over 
the next decade and beyond.

There’s more to Prudential. 

44

Prudential plc Annual Report 2007

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45

 
 
 
Business unit review
Insurance operations
United States

Clark Manning
President and Chief Executive Officer of 
Jackson National Life Insurance Company

‘Jackson achieved record APE sales 
of £671 million in 2007, representing 
a 19 per cent increase on 2006. This 
growth was led by a continued increase 
in variable annuity sales.’

The US is the largest retirement savings market in the world
and continues to grow rapidly. By mid-2007, total retirement
assets in the US exceeded US$17.4 trillion, up from
US$16.5 trillion at the end of 2006 (Source: Investment
Company Institute). As 78 million baby boomers (Source:
US Census Bureau) move into retirement age, these assets
will shift from asset accumulation to income distribution.
Currently, US$1.6 trillion of assets are generating retirement
income. This amount is estimated to grow to US$7.3 trillion
by 2017 (Source: Financial Research Corporation).

Despite these favourable demographics, US life insurers face
challenges from both within and outside the industry. The
industry remains highly fragmented, with the top 15 annuity
companies sharing only 74 per cent of the total market share 
in 2007 (source: LIMRA). Competition is intensifying through
aggressive price competition. Life insurers also find themselves
competing with other financial services providers, particularly
mutual fund companies and banks, for a share of US retirement
savings assets. 

During 2007, the Standard & Poor’s (S&P) index increased
3.5 per cent (2006: 13.6 per cent), and the US equity markets

46

Prudential plc Annual Report 2007

experienced significant volatility during the second half of 
the year. The S&P index increased six per cent through June
2007, yet ended the year 2.5 per cent lower than in June and 
5.7 per cent lower than at the end of October. This volatility
and concerns about the US economy are expected to 
increase investors’ interest in guarantees on products with
equity-based returns. 

In addition, for much of 2007, the yield curve was flat 
and credit spreads were relatively low, resulting in a difficult
environment for the sale of properly priced fixed annuities.
During the second half of 2007, the yield began to normalise
and credit spreads began to widen, ending closer to normalised
historical levels. The market for fixed annuities was further
complicated during the year by artificially high deposit rates
offered by banks to attract assets.

Jackson National Life Insurance Company’s (Jackson)
primary focus is manufacturing profitable, capital-efficient
products, such as variable annuities, and marketing these
products to advice-based channels through its relationship-
based distribution model. In developing new product
offerings, Jackson leverages a low-cost, flexible technology
platform to manufacture innovative, customisable products
that can be brought to the market quickly. 

Jackson markets its retail products primarily through
advice-based distribution channels, including independent
agents, independent broker-dealer firms, regional broker-
dealers, banks and registered investment advisers. Jackson
also markets life insurance and fixed annuity products through
its captive insurance agency, which is concentrated in the
south-eastern US.

Current year initiatives
The core business priorities were outlined as:

— Continue enhancement and expansion of the existing

product offering.

— Continue to take profitable share of variable annuities

market.

— Increase penetration of existing distribution channels.
— Increase share of the US retail asset management market.

Jackson continues to base its success in the evolving US market
on industry-leading distribution and product innovation coupled
with sound evaluation of product economics. Jackson’s long-
term goals include the continued expansion of its share of the
US annuities and retail asset management markets, which 
it plans to achieve by leveraging its relationship-based
distribution advantage in the advice-based channels. Growth
in Jackson’s share of the US annuities market will be largely
contingent upon continued enhancement and expansion of
the existing product offering, increased penetration of existing
distribution channels and entry into new distribution channels,
as well as opportunistic acquisition activity.

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‘Jackson continues to base its success in the
evolving US market on industry-leading
distribution and product innovation coupled
with sound evaluation of product economics.’

Innovation in product design and speed to market continue 
to be key drivers of Jackson’s competitiveness in the variable
annuity market. High-quality, cost-effective technology has
allowed Jackson to offer a comprehensive product portfolio that
can be customised to meet the needs of individual customers.
Products are offered on an unbundled basis, allowing customers
to select those benefits that meet their unique financial needs
and pay only for those benefits that they truly need. This
advantage, coupled with distribution through advice-based
channels, allows Jackson to effectively meet individuals’ long-
term retirement savings and income needs. Jackson believes
that leveraging this advantage is a more sustainable long-term
strategy than price competition and, as a result, will not sacrifice
product economics for a short-term increase in market share.

United States

APE sales
NBP
NBP margin (% APE)
NBP margin (% PVNBP)
Total EEV basis operating profit* 
Total IFRS operating profit* 

2007
£m

671
285
42%
4.3%
627
444

CER

2006
£m

565
239
42%
4.2%
652
367

Change
%

19
19

(4)
21

RER

2006
£m

614
259
42%
4.2%
708
398

*Based on longer-term investment returns excludes broker dealer, fund management and Curian.

Change
%

9
10

(11)
12

47

 
 
 
Business unit review
Insurance operations
United States continued

10   US$bn

9.1

Jackson VA new sales and market share
0
4
8

2

6

2007

2006

2005

2004

2003

7.0

4.7

3.6

3.2

2002 2.0

2001

1.1

2000

2.6

1999

1.9

1998

0.9

0

1

2

3

4

5

6   %

VA new sales US$bn
VA market share %

Jackson supports its network of independent agents and
advisers with award-winning customer service and marketing
support. In 2007, the Service Quality Measurement Group
rewarded Jackson with its third World Class Customer
Satisfaction Award. Jackson’s marketing campaigns continue
to win awards for achievement in graphic design, editorial
content and overall communications excellence.

Through organisational flexibility and excellence in
execution, coupled with product innovation, a successful
distribution model and a strong service offering, Jackson
increased its share of the US variable annuity market to 5.1 
per cent for full-year 2007 (source: Morningstar Annuity
Research Center), up from 4.6 per cent for the full-year 2006. 
Jackson continues to expand its product portfolio, adding a

variety of new features during 2007. The company enhanced
its variable annuity portfolio by adding 20 new underlying
investment options, four new guaranteed minimum withdrawal
benefits (GMWBs), one new guaranteed minimum income
benefit (GMIB) and its first guaranteed minimum accumulation
benefit (GMAB).

In 2007, Jackson also introduced a line of retail mutual
funds and launched two new fixed index annuity products that
offer new index options and multiple crediting methods. These
additions provide even more product choices to advisers and
create more opportunities to capture a larger portion of the 
US retirement market.

Jackson continues to seek bolt-on acquisitions that will
complement its long-term organic growth strategy. Transactions
will need to meet or exceed Jackson’s targeted rate of return
and will likely be in the life insurance channel, which provides
stable future cash flows. Depending on the opportunities that
become available, Jackson may consider utilising securitisation
financing for these bolt-on transactions. 

48

Prudential plc Annual Report 2007

Jackson's advertising campaign, emphasising its leading 
position in VA sales

Financial performance
Jackson achieved record APE sales of £671 million in 2007,
representing a 19 per cent increase on 2006. This growth 
was led by a continued increase in variable annuity sales. On a
PVNBP basis, new business sales were £6.7 billion. Retail APE
sales in 2007 of £577 million were up 19 per cent over 2006. 
Jackson delivered record variable annuity APE sales of
£455 million in 2007, up 29 per cent over 2006. In 2007, Jackson
maintained its ranking of 12th in gross variable annuity sales
(Source: Morningstar Annuity Research Center). 

US statutory admitted assets  US$bn 

2007

2006

2005

2004

US$47bn

US$30bn

US$47bn

US$22bn

US$48bn

US$15bn

US$50bn

US$6bn

General account
Separate account

‘Jackson delivered record variable annuity 
APE sales of £455 million in 2007, up 
29 per cent over 2006.’

Fixed annuity APE sales of £57 million were 10 per cent down
on 2006, while industry sales of traditional individual deferred
fixed annuities were 13 per cent lower in 2007 compared to
2006 (Source: LIMRA). 

Fixed index annuity sales continued to be affected by 
the uncertain regulatory environment in the US and the impact
of low interest rates on caps and participation rates that are
offered. As a result, industry sales were nearly one per cent 
lower in 2007 compared to 2006 (Source: Advantage Group

At 31 December 2007, Jackson had more than £41 billion in 
US GAAP assets. Of this total, £15 billion were separate
account assets, an increase of £4 billion from year-end 2006,
further increasing Jackson’s earnings from fee-based products.
During the second half of 2007, equity market volatility
increased materially primarily due to liquidity concerns and
valuation issues in the US sub-prime mortgage market. Much
of the market movement was due to concerns regarding the
risk in this market that resulted in a tightening in the level of
credit available. While the financial services industry was
hardest hit by these events, losses were generally limited to
those companies with significant levels of sub-prime or Alt-A
mortgage exposure. Jackson’s exposure to the sub-prime
mortgage market is limited at only £237 million at the end of
2007. Most of this exposure is in fixed rate, residential mortgage-
backed securities that are AAA rated and hold first liens on the
underlying collateral. Exposure to Alt-A was £660 million and
direct exposure to monoline insurers was £23 million. 

The average IRR on new business was up slightly to 
19 per cent, primarily due to a larger proportion of variable
annuity sales in 2007.

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Jackson IFRS operating profit 2007  %  

Other

Fee 
business

Life

4

24

31

41
41

Spread 
business

Jackson IFRS operating profit 2006  %  

Other

Life

Fee 
business

23

3

25

49

Spread 
business

Associates). Jackson’s APE sales of £45 million were 12 per cent
down on 2006. In the third quarter of 2007, Jackson ranked
first in fixed index annuity sales through banks for the ninth
consecutive quarter (Source: The Kehrer-LIMRA Report).
Jackson continues to pursue profitable growth and hence has
been unwilling to compromise target margins in this market.
Institutional APE sales of £94 million were up 15 per cent

on 2006. Jackson continues to participate in this market on 
an opportunistic basis when margins are attractive.

EEV basis new business profits of £285 million were 
19 per cent above the prior year, reflecting a 19 per cent
increase in APE sales with a shift in the mix of business toward
variable annuities as well as increased sales of institutional
business with longer duration. Total new business margin 
was 42 per cent, in line with 2006.

The variable annuity new business margin decreased from

49 per cent in 2006 to 42 per cent in 2007, primarily due to a 
70 basis point decrease in the risk-free rate from 2006 to 2007.
The lower risk-free rate resulted in a decrease in the assumed
separate account return that was partially offset by a decrease
in the risk discount rate. In addition, Jackson reviewed its
experience assumptions during the year and revised certain
partial withdrawal and expense assumptions, which also
decreased the new business margin.

The fixed index annuity new business margin decreased
from 31 per cent in 2006 to 26 per cent in 2007, primarily as 
a result of a change in expected future surrender charges.
The fixed annuity new business margin increased
significantly from 16 per cent to 28 per cent, primarily as a
result of a decrease in the risk discount rate for the year.
The new business margin on institutional business

improved significantly, from 39 per cent in 2006 to 58 per cent
in 2007 due to the much longer average duration contracts
written during 2007 and a lower risk discount rate. 

Total EEV basis operating profit for the long-term business
for 2007 was £627 million compared to £652 million in the prior
year at CER. In-force EEV profits of £342 million were 17 per
cent below prior year profit of £413 million at CER. Experience
variances were £58 million lower in 2007 due to lower spread
income and the impact of persistency adjustments. Operating
assumption changes were less favourable than the prior year
by £17 million including the impact of updated persistency and
lapse rates during 2007. One-off items favourably affected the
spread income variance by £40 million during 2007.

IFRS operating profit for the long-term business was 
£444 million, up 21 per cent on the prior year of £367 million 
at CER, primarily reflecting an increase in fee income and
continued low mortality rates during 2007. Higher fee income
was driven primarily by higher separate account assets given
the growth in variable annuity sales, and an improvement in the
average fees generated from those assets given the increase in
election of guaranteed optional benefits. In 2007, IFRS spread
income included a number of non-recurring items, totalling
£26 million net of DAC amortisation (2006: £31 million at CER). 

49

 
 
 
50

Prudential plc Annual Report 2007

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In the United Kingdom, we focus on those segments
of the retirement income and savings markets where 
we can generate attractive returns. In 2007 we
retained our leadership position in individual
annuities, writing one in four of the contracts 
sold during the year. This success was achieved
without compromising overall margins and 
returns which were among the highest in the 
UK insurance sector. 

There’s more to Prudential. 

51

 
 
 
Business unit review
Insurance operations
United Kingdom

Nick Prettejohn
Chief Executive, Prudential UK & Europe

‘A strong Retail performance saw a four 
per cent increase in sales and a 17 per cent 
increase in new business profit to £223 million,
demonstrating the continuing benefits of
selectively participating in product lines 
that can deliver attractive returns.’

In 2007, Prudential UK continued its strategy of selectively
competing in areas of the retirement savings and income
markets where it can generate attractive returns.

The UK business remains focused on maximising value 
from the opportunity afforded by the fast growing need 
for retirement solutions. With an ageing population and the
concentration of UK wealth in the mass affluent and high net
worth sectors, the retirement and near-retirement population
will represent the fastest growing segments of the market 
over the next 10 years. Low savings rates and high levels of
consumer debt, combined with a shift in responsibility for
providing income during retirement from Government and
employers towards individuals, have resulted in individuals
being inadequately provided for during increasingly long
periods of retirement. These consumers will have a need for
high-quality financial advice and service and are increasingly
seeking guarantees and longevity protection from their
financial products. 

52

Prudential plc Annual Report 2007

Prudential UK has a unique combination of competitive
advantages including its significant longevity experience,
multi-asset management capabilities and its brand and 
financial strength. These put it in a strong position to pursue 
its value-driven strategy in its two principal businesses: 
Retail and Wholesale.

Prudential UK’s Retail business is focusing on savings 
and income for those customers nearing or in retirement. 
Its retirement income business aims to continue to drive
profitable growth in its core annuities operation and grow its
presence in the equity release market. The significant 25-year
pipeline of internal vestings annuity business from maturing
individual and corporate pensions policies is enhanced by
strategic partnerships with third parties, where Prudential UK
is the recommended annuity provider for customers vesting
their pension at retirement. This scale enables our selective
value-based participation in the external vestings market.
Annuities remain core drivers of the sales and profit derived 
by Prudential UK, which now has approximately 1.5 million
annuities in payment.

Prudential UK remains a market leader in the with-profits
market. These products offer a medium to long-term, medium-
risk investment with exposure to a diverse range of assets that
is particularly important to many customers against the
backdrop of market uncertainty.

In the Retail accumulation business, Prudential UK
continues to be a market leader in the corporate pensions
market where it is a provider of over 20 per cent of FTSE 350
companies and the largest provider of pension schemes to 
the UK public sector. Prudential now administers corporate
pensions for over 600,000 members. 

In addition, the Retail business has used its brand and
strength with Discovery to build branded distribution in 
Health and Protection, further using the joint venture to 
access Discovery’s Vitality concept and lifestyle protection
capabilities.

United Kingdom

APE sales
NBP
NBP margin (% APE)
NBP margin (% PVNBP)
Total EEV basis operating profit* 
Total IFRS operating profit* 

*Based on longer-term investment returns.

Prudential UK’s strategy in the Wholesale market is to
participate selectively in bulk annuity and back-book buy-outs,
where Prudential UK is able to win business based on its
financial strength, superior track record, market-leading
investment capability as well as its extensive annuitant
mortality risk assessment capabilities. The Wholesale business,
which has been in operation for over 10 years and has already
written more than 400 bulk buy-outs, has a strong track record
in the risk management of pension schemes for corporate
clients and insurers wishing to reduce or eliminate their
investment or longevity liabilities. Prudential UK will maintain
a strict focus on value, only participating in transactions that
generate an acceptable rate of return.

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Current year initiatives
Prudential UK’s key priorities in 2007 were:

— Maintaining leadership position in individual annuities.
— Building share of the equity release market.
— Growing the volume of products that utilise Prudential’s

multi-asset management expertise.

— Deepening relationships with chosen distributors including
the introduction of customer-agreed remuneration across
some product lines.

— Realigning cost base to the selective business strategy.
— Delivering wholesale transactions with attractive rates 

of return.

‘Prudential UK has a unique combination 
of competitive advantages including its
significant longevity experience, multi-asset
management capabilities and its brand and 
financial strength.’

During 2007, Prudential UK maintained its market leadership 
in individual annuities, where it has continued to create value
by maintaining high retention rates. This has been augmented
by partnership deals with insurers such as Zurich, Royal
London and Save and Prosper. We also announced a new
partnership with Barclays, where Prudential will be the
preferred supplier of conventional annuity products to their
retail customers in the UK. 

2007
£m

897
277
31%
3.6%
859
528

CER

RER

2006
£m

900
266
30%
3.4%
686
500

Change
%

0
4

25
6

2006
£m

900
266
30%
3.4%
686
500

Change
%

0
4

25
6

53

 
 
 
Business unit review
Insurance operations
United Kingdom continued

Capitalising on the need for inflation protection in retirement,
Prudential remains the market leader in the growing 
with-profits annuity market, with over 75 per cent market 
share. Early in 2007 Prudential made a number of product
enhancements including the facility to accept Protected Rights
monies, which was a first in the with-profit annuity market. 
In the fourth quarter, Prudential UK launched an income
drawdown product. This product helps customers manage
their pension through the various stages of retirement, and
offers flexibility whilst providing potential for growth through
investment. Together with the Flexible Lifetime Annuity this
gives Prudential a full range of retirement income solutions.
Investing in property has been an increasingly important

component for many people saving for their retirement.
However, this has left many retirees income poor but asset
rich. Prudential UK’s lifetime mortgage business grew its 
share of the lifetime mortgage market to 14 per cent through 
its distinctive drawdown product and strong brand. In the third
quarter a number of product enhancements were introduced,
including an inheritance guarantee and a new lump sum
product. Prudential expects both its market share and the
overall market size to grow. 

In a relatively volatile investment market there has been
a marked increase in demand for cautious managed solutions
providing enhanced returns. In February 2007, Prudential 
UK launched the Cautious Managed Growth Fund and the
Managed Defensive Fund, using Prudential’s strengths in
investment expertise and in disciplined approach to asset
allocation. These funds have the potential to offer a better
longer-term return than a bank or building society account and
allow the customer to access real returns with lower volatility.
These funds are available across the full tax wrapper suite,
including onshore and offshore bonds, individual pensions 
and mutual funds.

During 2007, Prudential UK introduced customer-agreed

remuneration across some of its product lines. Under this
model, financial advisors agree their remuneration directly with
the customer and not with the product provider, and in doing
so make commission structures far more transparent. This is 
in line with Prudential UK’s focus on building strong long-term
relationships with advisers as well as offering market-leading
retirement solutions.

The agreement announced in 2007 with Capita to

outsource a large proportion of its in-force and new business
policy administration is another important milestone for the 
UK business. This agreement will deliver £60 million per
annum of savings to Prudential UK, and is an important
element in achieving its total cost-saving target of £195 million.
The contract will result in approximately 3,000 employees
transferring to Capita and helps the UK deliver its long-term
cost savings strategy by removing fixed costs from the
business and achieving significant operating efficiencies. 
This provides a significant reduction in long-term expense 
risk by providing certainty on per-policy costs as the number 
of policies in the mature life and pensions book decreases 
over the coming years. Unit costs per policy are expected 
to reduce by over 30 per cent by 2011.

54

Prudential plc Annual Report 2007

Prudential’s advertising
campaign in the UK, focusing 
on its market-leading Life Fund
investment returns and related
bonus declaration

By the end of 2007 £115 million of the cost-saving target 
had been delivered. The remaining £80 million, including 
the £60 million generated from the Capita contract, will be
delivered by the end of 2010.

In December, Prudential completed the transfer of
Equitable Life’s portfolio of in-force with-profits annuities. 
This book covers approximately 62,000 policies with assets 
of approximately £1.74 billion. This deal grows Prudential’s
with-profits business and creates value for both Equitable
policyholders and Prudential’s shareholders and policyholders.

Financial performance
Total APE sales of £897 million were in line with 2006 and 
there was a four per cent increase in new business profit to
£277 million, reflecting an improved new business margin 
of 31 per cent in an increasingly competitive market. The 
2006 comparator included credit life sales of £63 million and
associated new business profit of £20 million written under
a single contract that was not renewed in 2007.

A strong Retail performance saw a four per cent increase

in sales and a 17 per cent increase in new business profit 
to £223 million, demonstrating the continuing benefits of
selectively participating in product lines that can deliver
attractive returns. Retail sales growth was driven by strong
performances in individual annuities, corporate pensions, 
with-profits bonds and lifetime mortgages.

‘A strong Retail performance saw a four 
per cent increase in sales and a 17 per cent
increase in new business profit.’ 

In the wholesale bulk annuity and insurer back-book market,
Prudential UK achieved a 26 per cent year-on-year increase
with sales in 2007 of £180 million. In the fourth quarter
Prudential completed the transfer of Equitable Life’s portfolio
of in-force with-profit annuities. In the previous year,
Prudential UK completed two back-book insurer deals with 

APE new business premiums   £m

+0%

2007

2006

2005

£715m

£182m

£688m

£212m

£605m

£287m

EEV new business profit   £m

+4%

£223m

£54m

£190m

£76m

£114m

£129m

2007

2006

2005

Retail
Wholesale

Total EEV basis operating profits   £m

+25%

2007

2006

2005

£426m

£859m

£686m

a total volume of £143 million. New business profits relating
to the Wholesale business were £54 million in 2007.
EEV basis operating profit based on longer-term
investment returns of £859 million, before restructuring 
costs of £8 million, were up 25 per cent on 2006. The in-force
operating profit of £582 million was up 39 per cent on 2006,
due to the increase in profits arising from the unwind of the 
in-force book (reflecting an increased opening embedded
value) and a £67 million positive operating assumption 
change in 2007 reflecting the change in the long-term tax 
rate assumption from 30 per cent to 28 per cent. A charge in
respect of a mortality operating assumption change on annuity
and deferred annuity pension business of £312 million was
fully offset by the release of excess margins previously held. 
Other charges of £77 million include £36 million of costs

associated with product and distribution development;
£13 million for an annual fee paid by the shareholder business
to the Prudential Assurance Company’s (PAC) with-profits 
sub-fund for the use of the Prudential and Scottish Amicable
trademarks; £14 million in respect of the tariff arrangement
with Scottish Amicable Insurance Finance (SAIF), which
terminates at the end of 2007 and £14 million in relation to
other items. 

Prudential continues to manage actively the retention of
the in-force book. During 2007, experience at an aggregate
level has been in line with our long-term assumptions as
evidenced by the small positive experience variance. 

IFRS operating profit increased six per cent to £528 million

before restructuring costs of £7 million. This reflects a seven
per cent increase in profits attributable to the with-profits
business which contributed £394 million, reflecting strong
investment performance and its impact on terminal bonuses.
The net impact of the mortality strengthening and release of
margins held in other assumptions under the IFRS basis was
a positive net £34 million.

In 2007, Prudential received a £4 million net commission
payment from Winterthur relating to general insurance sales
under the Prudential brand in the UK. From early 2008, on
settlement of an advance payment made by Winterthur in
2002, the business expects to receive approximately
£30 million a year in commission payments, although this will
depend on the new business volumes and persistency rates.

Prudential UK writes with-profit annuity, with-profits bond
and with-profits corporate pension business in its life fund with
other products backed by shareholder capital. The weighted
average post-tax IRR on the shareholder capital allocated 
to new business growth in the UK was 14 per cent, excluding
the Equitable Life deal (18 per cent including this business). 

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Prudential plc Annual Report 2007

Around the world, Prudential manages over 
£267 billion of assets. These include the underlying
funds for our insurance businesses, as well as nearly
£70 billion of external funds. The growth in our funds
under management is underpinned by our strong
track record of investment performance, which is also
a key driver of success for our insurance businesses. 

There’s more to Prudential. 

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57

 
 
 
Business unit review 
Asset management
M&G

Michael McLintock
Chief Executive, M&G

‘M&G recorded another year of record 
profits in 2007 with an operating result 
of £203 million.’

M&G is comprised of the M&G asset management 
business and Prudential Capital.

M&G asset management 

M&G is an investment-led business with a demonstrable focus
on performance delivery and aims to offer attractive products
in a variety of macro-economic environments. M&G aims to

Global 
The Prudential Group’s asset management businesses
provide value to the insurance businesses within the Group
by delivering sustained superior performance. They are
also important profit generators in their own right, having
low capital requirements and generating significant cash
flow for the Group. 

The asset management businesses are well placed to capitalise
on their leading market positions and strong track records 
in investment performance to deliver net flows and profit
growth as well as strategically diversifying the Group’s
investment propositions in retail financial services (RFS)

markets that are increasingly favouring greater product
transparency, greater cross-border opportunities and more
open-architecture investment platforms. Wholesale profit
streams are also growing.

The Group’s asset management businesses operate
different models and under different brands tailored to their
markets and strengths, however they continue to work
together by managing money for each other with clear 
regional specialism, distribute each others’ products and 
share knowledge and expertise, such as credit research.

Each business and its performance in 2007 is summarised

in this and the following pages.

58

Prudential plc Annual Report 2007

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deliver superior investment performance and maximise 
risk-adjusted returns for our retail, wholesale and internal
clients. External funds under management account for nearly
a third of M&G’s total funds under management and it is this
higher-margin external business that drives profitability and
cash generation for the Group.

Funds under management by client  %
Total £167bn 

Institutional

Retail

17

13

70

Internal

M&G’s retail strategy is based on obtaining maximum value
from a single manufacturing function through a multi-channel,
multi-geography distribution approach. Over the last five
years, M&G’s retail business has expanded beyond the UK into
the major European markets, the Middle East, South America
and Asia. By operating through multiple channels, M&G’s retail
business is well placed to profit from current trends away from
direct selling towards intermediation, and the growth of online
fund platforms and third-party product wrappers.

M&G’s wholesale strategy centres on leveraging the skills
developed primarily for internal funds to create higher-margin
products for external clients. In recent years, this strategy has
consolidated M&G’s position at the forefront of the leveraged
finance, structured credit and infrastructure investment
markets. The same strategy is now being applied to develop
the more traditional pooled and segregated fixed income 
areas of M&G’s wholesale business.

M&G has significant scale in all major asset classes: it is
believed to be one of the largest active managers in the UK
stock market, one of the largest bond investors in the UK and

one of the UK’s largest property investors. In addition, M&G
has profitable businesses in a number of specialist areas such
as leveraged loans, structured credit, infrastructure finance
and macro investment. 

Current year initiatives
Delivering fund performance remains critical and is the key
determinant of success for an asset management business.
M&G has continued to deliver market-leading investment
performance in 2007 with impressive results. M&G’s retail
funds have performed exceptionally well, with 45 per cent
delivering top-quartile performance1. In addition, 86 per cent
of M&G’s segregated institutional funds have met or exceeded
their benchmark performance1.

Returns1 on Prudential’s Life Fund assets were 66 basis 

points ahead of benchmark and 143 basis points better 
than peer group.

Overall, the demand for asset management products 
in M&G’s distribution markets continued to grow strongly 
in 2007 driven, in part, by the same retirement-related
demographic trends that are creating opportunities for 
the Group as a whole. 

With a diversified business across different asset classes 
and across retail and wholesale markets, both in the UK and
internationally, M&G remains well positioned for a variety 
of macro-economic and market conditions.

The way that clients purchase asset management products
continued to evolve during 2007. The retail asset management
sector benefited from the increasing shift by retail investors
towards more transparent investment products, such as 
unit trusts, and M&G’s range of market-leading funds has
positioned it well to benefit from this trend. M&G extended 
its range of innovative new funds during 2007 with the launch
of the M&G Cautious Multi Asset Fund and M&G Global
Convertibles Fund.

1 Over three years.

M&G

Net investment flows

Revenue*
Other income
Staff costs
Other costs

Underlying profit before performance-related fees

Performance-related fees

Operating profit from asset management operations
Operating profit from Prudential Capital
Total IFRS operating profit†

2007
£m

4,958

482
30
(224)
(113)

175
28

203
51

254

CER

2006
£m

6,101

429
27
(216)
(106)

134
27

161
43

204

Change
%

(19)

12
11
(4)
(7)

31
4

26
19

25

RER

2006
£m

6,101

429
27
(216)
(106)

134
27

161
43

204

*Revenue excludes income earned by Prudential Capital and by investment funds controlled by the asset management operations.
†Based on longer-term investment returns.

Change
%

(19)

12
11
(4)
(7)

31
4

26
19

25

59

 
 
 
Business unit review 
Asset management 
M&G continued

European cross-border distribution of retail funds has
accelerated and the trend in favour of ‘Open Architecture’ 
in both the UK and Europe continues to open up significant
bank and life company distribution opportunities. Parallel to
this, distribution of mutual funds has become increasingly
intermediated and has been accompanied by the rise of
professional buyers who demand higher levels of service and
investment information, areas in which M&G has considerable
expertise. M&G has continued to expand its geographic
coverage in Europe with the first full year of operations in 
Spain and the launch of M&G’s funds in France in October
2007, which has given M&G access to Europe’s largest mutual
fund market.

‘In order to support its retail and wholesale
strategy, M&G places a high priority on the
recruitment, development and retention of
top-quality staff.’

Wholesale markets are demanding increasingly sophisticated
and tailored products and there is a continued shift from
balanced to specialist mandates. These trends, plus the
increased role of fixed income within portfolios, continue to
play to the strength and scale of M&G’s wholesale business. 
In 2007, M&G launched three new funds aimed at the
institutional and pensions markets – the M&G Alpha
Opportunities Fund, M&G Secured Property Income Fund 
and the M&G Secured Debt Fund. All of these funds offer
innovative alternatives to traditional fixed income assets 
and leverage off M&G’s expertise and scale in both property
and private finance.

M&G’s infrastructure investment business has grown 
from inception in 2005 to manage £471 million (2007 year 
end fair value) in its principal fund, Infracapital. The business
contributed £7.1 million to M&G profits in 2007.

M&G’s global macro investment business was established
in 2005 and has grown to £1.5 billion in external funds under
management as at the end of 2007. It contributed £11.2 million
in profits to M&G in 2007, including performance-related fees.
In order to support its retail and wholesale strategy, M&G

places a high priority on the recruitment, development and
retention of top-quality staff. In a highly competitive market 
for the best talent, this entails providing an inclusive and
supportive environment as well as offering appropriate levels
of compensation. At the same time, M&G has a policy of
prudent cost control, ensuring that top-line growth is
translated into enhanced operational gearing. During 2007
turnover of staff remained in line with industry averages at
10 per cent and the company spent £2.1 million on training 
and development programmes. 

Financial performance
M&G recorded another year of record profits in 2007 
with an operating result of £203 million (2006: £161 million),
representing profit compound annual growth rate (CAGR) 
of 34 per cent since 2003. Underlying profit growth, which

60

Prudential plc Annual Report 2007

Underlying and total operating profit 2003-2007   £m

2007

2006

2005

2004

£175m £28m

£134m

£27m

£96m

£24m

£80m

£26m

2003 £51m

£13m

Underlying profit
PRF and carried interest

Underlying operating profit contribution 
by business area   £m

A

39

B

C

E

7

3

8

F

51

A

35

B

25

2
0
0
3

2
0
0
7

A  Internal
B  Wholesale
C  Retail
D  Absolute return
E  Unallocated 
F  2003 total
G  2007 total

C

107

D

8
5

E

3

G

175

0

50

100

150

200

excludes volatile performance related fees (PRFs) and carried
interest earned on private equity investments, has grown at 
36 per cent CAGR over the same period to £175 million 
(2006: £134 million). 

M&G continues to target increased diversity in profit-
generating activities. In 2007, 80 per cent of underlying profits
were generated as a result of managing external funds,
compared to 23 per cent in 2003. 

Profit growth is driven by four key factors: appreciation 

of underlying assets, positive net sales, increasing mix of
higher-margin business and decreasing cost/income ratio.
The underlying growth in M&G’s principal investment
markets over recent years has been strongly supportive of 
its performance. While this growth is beyond the company’s
control, M&G has been successful at increasing diversity in
terms of both asset class and distribution channel in order to
reduce exposure to cyclical downturns in individual markets. 

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Prudential Capital

Prudential Capital operating profit 2003-2007   £m

2007

2006

2005

2004

2003

£30m

£20m

£51m

£43m

£43m

Prudential Capital (re-branded from Prudential Finance in
2007) manages Prudential’s balance sheet for profit through
leveraging Prudential’s market position. The business has 
three strategic objectives: to operate a first class wholesale 
and capital markets interface; to realise profitable proprietary
opportunities within a tightly controlled risk framework; and to
provide professional treasury services to Prudential. Prudential
Capital generates revenue by structuring transactions,
providing bridging finance, and operating a securities lending
and cash management business for Prudential and its clients.

The business has continued to grow in terms of

investment, infrastructure and personnel in a controlled way
while maintaining the dynamism and flexibility that it requires
to identify and realise opportunities for profit. Prudential
Capital is committed to working closer with other Group
business units to deliver opportunities and to improve value
creation for the Group. Prudential Capital is also taking a 
more holistic view on hedging strategy, liquidity and capital
management for the Group. 

Prudential Capital has a diversified earnings base derived

from bridging, structured finance and wholesale markets.
Prudential Capital delivered a good financial result in 2007,
driven by increased investment activity and strong securities
lending performance. As a result of increased revenue 
and maintaining a low cost/income ratio, operating profits
increased by 19 per cent to £51 million, resulting in a cash
remittance to the holding company of £40 million.

M&G has performed strongly against the other three
measures. Net sales for 2007 of £5.0 billion (2006: £6.1 billion)
were driven by both the retail £2.7 billion (2006: £3.1 billion)
and wholesale £2.3 billion (2006: £3.0 billion) businesses.
Gross inflows of £14.7 billion were the highest on record,
offset to some extent by higher gross redemptions, particularly
in the more volatile international retail marketplace. 

The continued strong growth in external funds under
management, coupled with a small decline in the value of
funds managed for Prudential, has resulted in an increasing
mix of higher-yielding business for M&G. This has supported
an increase in gross margin (revenue as a proportion of FUM)
from 28.0 basis points in 2003 to 30.8 in 2007.

‘M&G continues to provide capital efficient
profits and cash generation for the Prudential
group, as well as strong investment returns 
on its long-term business funds.’ 

During 2007, M&G has exercised continued cost discipline
to ensure that top-line growth feeds through to profitability
and cash generation. M&G’s cost/income ratio for 2007 was
66 per cent (2006: 71 per cent), having fallen from 83 per cent
in 2003.

M&G continues to provide capital efficient profits and 
cash generation for the Prudential group, as well as strong
investment returns on its long-term business funds. Cash
remittances were £99 million in 2007.

External sales and redemptions 2003-2007   £bn

2007

2006

2005

2004

2003

(10)

(5)

0

5

10

15

Gross sales
Gross redemptions
Net sales

Cost/income ratio 2003-2007  %
85

75

65

2003

2004

2005

2006

2007

61

 
 
 
Business unit review 
Asset management 
Asia

Prudential’s asset management business in Asia supports 
the Life Business, and has established itself as an increasingly
material retail business in its own right. Today it has retail
operations in 10 markets and is the only foreign fund 
manager with a top five market share position in more than 
one Asian country.

The mutual fund industry continues to diversify its
investments; expectations are for a significant increase in 
net flows over the coming years. Bank distribution continues 
to dominate in most markets in Asia, and Prudential has
established strong relationships with both regional and local
banks and places great emphasis on providing good service.

Current initiatives
Fund innovation is essential in maintaining sales levels 
and distribution agreements, and during 2007 Prudential’s
operations launched 71 new funds. The largest of which
include two India funds for Japan; the India Equity Fund and
the India Infrastructure Fund. The China Dragon A Share Equity
Fund in Korea reached its regulatory cap in two weeks and 
the Asia Pacific REIT in Taiwan also reached its regulatory cap. 
A key achievement in 2007 was the expansion of regional

distribution relationships with Citi and HSBC. The Asian 
asset management business also signed a global partnership
agreement with HSBC Private Banking and is now part of the
Credit Suisse Fundslab platform. 

Greater deregulation and higher allocations by sovereign
wealth and other institutional investors in foreign investments
is driving the growth of offshore funds in the market and
Prudential is also developing its institutional asset management
business in Asia, winning mandates of £0.5 billion during 2007.

Prudential launched a retail mutual fund business in 
Hong Kong in October 2007. Since launch six distribution
relationships have been signed, including banks, financial
advisers and an online portal.

The United Arab Emirates operation also made good
progress with 13 distribution agreements signed since launch
a year ago and with funds under management of £397 million.
In August 2007, Prudential increased its stake in CITIC
Prudential Fund Management, its joint venture with CITIC
Group in China, from 33 per cent to 49 per cent, following
approval from regulators. This joint venture launched its 
first Qualified Foreign Institutional Investor fund in Korea 
in May 2007 and hit its £100 million quota.

Financial performance
Prudential’s asset management business achieved record 
net inflows for 2007 of £3 billion, up 23 per cent on 2006. 
The growth in net flows was primarily driven by strong
performance in India, Taiwan and Japan. Funds under
management in these three countries increased by 65 per 
cent, 49 per cent and 46 per cent respectively. In total during
2007, retail funds under management grew by 39 per cent 
to £17.4 billion. 

IFRS profits from asset management operations were
£72 million, up 53 per cent on 2006. Operating profits in terms
of basis points on funds under management increased from
18 basis points in 2006 to 21 in 2007. The asset management
business requires very little capital to support its growth and 
in 2007 it remitted a net £31 million to the Group.

Asia

Net investment flows
Total IFRS operating profit* 

*Based on longer-term investment returns.

62

Prudential plc Annual Report 2007

2007
£m

2,961
72

CER

2006
£m

2,410
47

Change
%

23
53

RER

2006
£m

2,532
50

Change
%

17
44

Business unit review 
Asset management 
United States

US asset management

US broker-dealer

PPM America (PPMA) manages assets for Prudential’s US, 
UK and Asian affiliates. PPMA also provides investment
services to other affiliated and unaffiliated institutional clients
including collateralised debt obligations (CDOs), private 
equity funds, institutional accounts and mutual funds. PPMA’s
strategy is focused on effectively managing existing assets,
maximising synergies with international asset management
affiliates and leveraging investment management capabilities
across the Prudential Group. PPMA also opportunistically
pursues third-party mandates. 

Current year initiatives
During 2007, PPMA successfully leveraged its investment
management capabilities as evidenced by: 

— Obtaining over £329 million of funds under management 

in the Jackson variable annuity programme.

— Assuming management of over £194 million of funds 

under management from Curian.

— Assuming additional responsibilities for the UK life fund,

growing assets by £2 billion.

— Launching three new products offered by Prudential

Corporation Asia.

— Raising over £638 million of third-party funds under

management.

Financial performance
IFRS operating profit in 2007 was £4 million, down from
£10 million in 2006, primarily due to lower investment income
and performance-related fees, partially offset by asset-driven
fee growth. 

Year-end 2007 funds under management of £39 billion

were as follows:

PPMA funds under management £bn

Insurance
Unitised
Institutional
CDOs

Total

Asia

0
3
0
0

3

US

23
0
0
2

25

UK

10
1
0
0

11

Total

33
4
0
2

39

PPM America

Total IFRS operating profit* 

Broker-dealer

Revenue
Costs
Total IFRS operating profit* 

*Based on longer-term investment returns.

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National Planning Holdings (NPH), Jackson’s affiliated
independent broker-dealer network, is comprised of four
broker-dealer firms, including INVEST Financial Corporation,
Investment Centers of America, National Planning Corporation
and SII Investments. 

NPH continues to grow through significant recruiting

efforts. By leveraging its high-quality, state-of-the-art
technology, NPH provides its advisers with the tools they 
need to operate their practices more efficiently. Through 
its relationship with NPH, Jackson continues to benefit from 
an important retail distribution outlet, in addition to receiving
valuable insight into the needs of financial advisers and 
their clients.

Current year initiatives
NPH increased sales of Jackson’s enhanced product offering
and the overall distribution of the network during the year.
NPH also introduced several operational enhancements, which
increased the efficiency of its production processes. In addition,
NPH executed a focused recruitment initiative to expand the
total assets under management and the representative base 
of INVEST Financial Corporation.

Financial performance
NPH had a very successful year in 2007, generating record
revenues of £300 million versus £246 million in 2006 on 
gross product sales of £7.1 billion. The network continues 
to generate profitable growth with 2007 IFRS operating profit 
of £9 million, a 50 per cent increase at CER from £6 million in
2006. NPH also increased the number of registered advisers 
in its network to 3,000 at year-end.

2007
£m

4

2007
£m

300
(291)
9

CER

2006
£m

10

CER

2006
£m

246
(240)
6

Change
%

(60)

Change
%

22
21
50

RER

2006
£m

12

RER

2006
£m

267
(261)
6

Change
%

(67)

Change
%

12
11
50

63

 
 
 
Business unit review 
Asset management 
United States continued

Curian

Curian Capital (Curian), Jackson’s registered investment
adviser, provides innovative fee-based separately managed
accounts and investment products to advisers through a
sophisticated technology platform. Curian expands Jackson’s
access to advisers and provides a complement to Jackson’s
core annuity product lines.

Current year initiatives
During 2007, Curian implemented its Simplified Proposal
Process, which allows financial professionals to generate
proposals in a matter of minutes, while maintaining the
flexibility and customisation that make separately managed
accounts an attractive alternative to traditional investment
vehicles. Curian also expanded its wholesaling force during 
the year in an effort to accelerate growth.

Curian funds under administration   £m

2007

2006

2005

2004

£530m

£1,222m

£839m

£1,743m

Financial performance
As a result of these initiatives, Curian continued to build its
position in the US retail asset management market with total
assets under management at the end of December 2007 of
£1.7 billion, up from £1.2 billion at the end of December 2006.
Curian also generated record deposits in 2007 of £663 million,
up 57 per cent over 2006. Curian’s IFRS operating loss
declined to £5 million in 2007 (2006: £7 million at CER).

Curian

Gross investment flows
Revenue
Costs
Total IFRS operating profit* 

*Based on longer-term investment returns.

64

Prudential plc Annual Report 2007

2007
£m

663
20
(25)
(5)

CER

2006
£m

422
15
(22)
(7)

Change
%

57
33
14
(29)

RER

2006
£m

459
16
(24)
(8)

Change
%

44
25
4
(38)

Other corporate information

Explanation of balance sheet structure
The Group’s capital on an IFRS basis comprises of shareholders’
funds of £6,201 million, subordinated long-term and perpetual
debt of £1,570 million, other core structural borrowings of
£922 million and the unallocated surplus of with-profits funds
of £14.4 billion.

Subordinated or hybrid debt is debt capital which has some

equity-like features and which would rank below other senior
debt in the event of a liquidation. These features allow hybrid
debt to be treated as capital for FSA regulatory purposes. All
of the Group’s hybrid debt which qualifies in this way is held at
the Group level and is therefore taken as capital into the parent
solvency test under the Insurance Groups Directive (IGD).

The FSA has established a structure for determining how
much hybrid debt can count as capital which is similar to that
used for banks. It categorises capital as Tier 1 (equity and
preference shares), Upper Tier 2 and Lower Tier 2. Up to
15 per cent of Tier 1 can be in the form of hybrid debt and
called ‘Innovative Tier 1’. At 31 December 2007, the Group
held £763 million of Innovative Tier 1 capital, in the form of
perpetual securities, and £932 million of Lower Tier 2 capital.
Following the implementation of the IGD, it is advantageous to
the Group from a regulatory capital standpoint to raise its long-
term debt in hybrid form and it is the Group’s policy to take
advantage of favourable market conditions as they arise to do so.

The unallocated surplus of the with-profits funds
represents assets in the life fund which have not yet been
allocated either to policyholders or shareholders. They are 
not generally available to the Group other than as they emerge
through the statutory transfer of the shareholders’ share of the
surplus as it emerges from the fund over time.

Financial instruments
The Group is exposed to financial risk through its financial
assets, financial liabilities, and policyholder liabilities. The
financial risk factors affecting the Group include market risk,
credit risk and liquidity risk. Information on the financial risk
management objectives and policies of the Group and the
exposure of the Group to the financial risk factors is given in the
Risk Management section of the Operating and Financial Review
and in Section C of the financial statements on pages 165 to 168.

Further information on the sensitivity of the Group’s

financial instruments to market risk and the use of derivatives is
also provided in notes D1 to D4 and G2 and G3 of the financial
statements on pages 169 to 211 and pages 237 to 244 respectively.

Shareholders’ borrowings and financial flexibility 
Core structural borrowings of shareholder-financed operations
at 31 December 2007 totalled £2,492 million, compared with
£2,612 million at the end of 2006 (excluding  Egg). This decrease
reflected the repayment of £150 million long-term borrowings
upon maturity, exchange conversion losses of £16 million and
other adjustments of negative £14 million.

After adjusting for holding company cash and short-term
investments of £1,456 million, net core structural borrowings
at 31 December 2007 were £1,036 million compared with
£1,493 million at 31 December 2006. This reflects the net cash
inflow of £445 million (including £527 million net proceeds
from the sale of Egg), exchange conversion gains of £49 million
and other adjustments of negative £37 million.

Explanation of balance sheet structure 
– Capital Tiers   £m

Innovative Tier 1

2007 £763m

2006

£763m

Upper Tier 2

2007 £nil

2006 £nil

Lower Tier 2

2007

£932m

2006

£902m

Senior

2007

£797m

2006

£947m

Total

2007

2006

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£2,492m

£2,612m

Core structural borrowings at 31 December 2007 included
£1,473 million at fixed rates of interest with maturity dates
ranging from 2009 to perpetuity. Of the core borrowings 
£888 million were denominated in US dollars, to hedge
partially the currency exposure arising from the Group’s
investment in Jackson.

Prudential has in place an unlimited global commercial
paper programme. At 31 December 2007, commercial paper
of £320 million, US$3,479 million and ¤483 million has been
issued under this programme. Prudential also has in place
a £5,000 million medium-term note (MTN) programme. At
31 December 2007, subordinated debt outstanding under this
programme was £435 million and ¤520 million, and senior debt
outstanding was ¤65 million and US$12 million. In addition,
the holding company has access to £1,600 million committed
revolving credit facilities, provided in equal tranches of £100
million by 16 major international banks renewable in December
2009 and an annually renewable £500 million committed
securities lending liquidity facility. These facilities have not
been drawn on during the year. The commercial paper
programme, the MTN programme, the committed revolving
credit facilities and the committed securities lending liquidity
facility are available for general corporate purposes and to
support the liquidity needs of the parent company.

The Group’s core debt is managed to be within a target
level consistent with its current debt ratings. At 31 December
2007, the gearing ratio (debt, net of cash and short-term
investments, as a proportion of EEV shareholders’ funds 
plus debt) was 6.6 per cent compared with 11.2 per cent 
at 31 December 2006.

65

 
 
 
Other corporate information
continued

Prudential plc enjoys strong debt ratings from Standard
& Poor’s, Moody’s and Fitch. Prudential long-term senior 
debt is rated A+ (stable outlook), A2 (stable outlook) and AA-
(stable outlook) from Standard & Poor’s, Moody’s and Fitch
respectively, while short-term ratings are A-1, P-1 and F1+.
Based on EEV basis operating profit from continuing

operations and interest payable on core structural borrowings,
interest cover was 16.1 times in 2007 compared with 13.1
times in 2006.

Treasury policy
The Group operates a central treasury function, which 
has overall responsibility for managing its capital funding
programme as well as its central cash and liquidity positions.

The aim of Prudential’s capital funding programme, which
includes the £5,000 million MTN programme together with the
unlimited commercial paper programme, is to maintain a strong
and flexible funding capacity.

Prudential UK and Prudential Corporation Asia use
derivatives to reduce equity risk, interest rate and currency
exposures, and to facilitate efficient investment management.
In the US, Jackson uses derivatives to reduce interest rate risk,
to facilitate efficient portfolio management and to match
liabilities under fixed index policies.

It is Prudential’s policy that all free-standing derivatives 
are used to hedge exposures or facilitate efficient portfolio
management.

Amounts at risk are covered by cash or by corresponding

assets.

Due to the geographical diversity of Prudential’s businesses,
it is subject to the risk of exchange rate fluctuations. Prudential’s
international operations in the US and Asia generally write
policies and invest in assets denominated in local currency.
Although this practice limits the effect of exchange rate
fluctuations on local operating results, it can lead to significant
fluctuations in Prudential’s consolidated financial statements
upon conversion of results into pounds sterling. The currency
exposure relating to the conversion of reported earnings is not
separately managed, as it is not in the economic interests of 
the Group to do so. The impact of gains or losses on currency
conversions is recorded as a component of shareholders’ funds
within the statement of recognised income and expense. The
impact of exchange rate fluctuations in 2007 is discussed
elsewhere in this financial review.

Unallocated surplus of with-profits 
During 2007, the unallocated surplus, which represents the
excess of assets over policyholder liabilities for the Group’s
with-profits funds on a statutory basis, grew from £13.6 billion
at 1 January to £14.4 billion at 31 December. This reflects an
increase in the cumulative retained earnings arising on with-
profits business that have yet to be allocated to policyholders
or shareholders. 

Regulatory capital requirements 
Prudential is subject to the capital adequacy requirements
of the Insurance Groups Directive (IGD) as implemented
by the Financial Services Authority (FSA). The IGD pertains

66

Prudential plc Annual Report 2007

to groups whose activities are primarily concentrated in the
insurance sector, and applies for Prudential from December
2007, following the sale of Egg Banking during 2007. Prior to
this, Prudential was required to meet the requirements of the
Financial Conglomerates Directive (FCD), which applies to
groups with significant cross-sector activities in insurance 
and banking/investment services. 

The FSA implemented the FCD by applying the sectoral

rules of the largest sector of the group. Prudential was
therefore classified as an insurance conglomerate under the
FCD, and was required to focus on the capital adequacy
requirements relevant to that sector. Prudential’s move from
FCD to IGD during 2007, therefore, did not have a significant
impact on the Group, as the FSA’s implementation of both
directives is closely aligned. In particular, from 31 December
2006 the FSA made the continuous parent solvency testing
mandatory for all insurance groups covered by the IGD.
This involves the aggregating of surplus capital held in the
regulated subsidiaries, from which Group borrowings, except
those subordinated debt issues which qualify as capital, are
deducted. No credit for the benefit of diversification is 
allowed for under this approach. The test is passed when this
aggregate number is positive, and a negative result at any point
in time is a notifiable breach of UK regulatory requirements. 
Due to the geographically diverse nature of Prudential’s
operations, the application of these requirements to Prudential
is complex. In particular, for many of our Asian operations,
the assets, liabilities and capital requirements have to be
recalculated based on FSA regulations as if the companies
were directly subject to FSA regulation.

The IGD surplus as at 31 December 2007 will be submitted

to the FSA by 30 April 2008 but is currently estimated to be
around £1.4 billion. This includes a gain of around £0.3billion
that arose during 2007 from the sale of Egg Banking plc.
The European Union (EU) is continuing to develop a 
new prudential framework for insurance companies, ‘the
Solvency II project’ that will update the existing life, non-life
and Insurance Groups Directives (IGD). The main aim of this
framework is to ensure the financial stability of the insurance
industry and protect policyholders through establishing
solvency requirements better matched to the true risks of 
the business. Like Basel 2, the new approach is expected 
to be based on the concept of three pillars – minimum capital
requirements, supervisory review of firms’ assessments of risk,
and enhanced disclosure requirements. However, the scope is
wider than Basel 2 and will cover valuations, the treatment of
insurance groups, the definition of capital and the overall level
of capital requirements. 

A key aspect of Solvency II is the focus on risks and, for
example, capital requirements will be calibrated to a one-year
Value at Risk with a 99.5 per cent confidence level. Companies
will be encouraged to improve their risk management
processes and will be allowed to make use of internal economic
capital models to enable a better understanding of risks. The
emphasis on transparency and comparability would ensure a
level playing field but not delivering this remains one of the key
risks for the project. 

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The European Commission (EC) published a draft framework
directive on 10 July 2007 containing high-level principles. The
directive is now being reviewed by the European Parliament
and the Council of Ministers. The EC expects the institutions to
agree the Solvency II framework directive in the second half of
2008. The principles in the directive will be supplemented by
implementing measures that will be adopted by the EC and EU
member states. Solvency II is then intended to be implemented
during 2012. It is important that the EU policy makers keep up
the progress to enable implementation by the suggested date. 
During 2007, the Committee of European Insurance and
Occupational Pensions Supervisors (CEIOPS) invited the EU
insurance industry to participate in the third quantitative
impact study, which provided useful input for supervisors and
industry alike. The EU insurance industry will be participating
in a fourth quantitative impact study during the first half of
2008 with a view to providing further quantitative input into
the calibration of the capital requirements. This study will
include a particular focus on groups. Participation in these
exercises involves a substantive commitment and is expected
to yield benefits by providing evidence leading to a truly 
risk-based capital requirement.

Prudential is also actively engaged in policy discussions

mainly through its participation in the Chief Risk Officer 
(CRO) Forum of major European insurance firms. We have
been emphasising the importance of Solvency II delivering an
economic based approach for groups reflecting diversification
benefits across all the group’s insurance activities; an
appropriate level playing field, in particular in connection with the
treatment of operations outside the European Economic Area
(EEA); and the provision of instruments of group support that
enhance the efficiency of capital management within the EEA. 

Financial strength of insurance operations
Asia 
Prudential Corporation Asia maintains solvency margins in
each of its operations so that these are at or above the local
regulatory requirements. Both Singapore and Malaysia have
discrete life funds, and have strong free asset ratios. The 
Hong Kong life operation is a branch of The Prudential
Assurance Company Limited and its solvency is covered 
by that business. Taiwan has Risk Based Capital regulatory
solvency margins and Prudential ensures sufficient capital 
is retained in the business to cover these requirements.
Asia invested asset mix excluding linked funds:

Asia

Equities
Bonds
Other asset classes

Total

2007 %

2006 %

2005 %

44
44
12

38
48
14

36
47
17

100

100

100

and asset valuation reserve position of £2,251 million at 
31 December 2007 improved year-on-year by £327 million,
after deducting the £122 million of capital remitted to the
parent company. Jackson’s financial strength is rated AA 
by Standard & Poor’s and A1 by Moody’s.

Jackson’s invested asset mix on a US regulatory basis
(excludes policy loans and reverse repo leverage) is as follows:

Jackson

2007 %

2006 %

2005 %

Bonds:
Investment Grade Public
Investment Grade Private
Non-Investment Grade Public
Non-Investment Grade Private
Commercial mortgages
Private equities and real estate
Equities, cash and other assets

59
18
3
2
12
3
3

60
18
4
1
12
3
2

58
19
5
2
11
3
2

Total

100

100

100

United Kingdom 
The PAC’s long-term fund remains very strong. On a realistic
valuation basis, with liabilities recorded on a market consistent
basis, the free assets are valued at approximately £8.7 billion 
at 31 December 2007, before a deduction for the risk capital
margin. The financial strength of PAC is rated AA+ (stable
outlook) by Standard & Poor’s, Aa1 (negative outlook) by
Moody’s and AA+ (stable outlook) by Fitch Ratings.

The with-profits sub-fund delivered a pre-tax return of
7.2 per cent in 2007, and over the last five years the fund has
achieved a total return of 91 per cent. Much of this excellent
investment performance was achieved through the active asset
allocation of the fund. As part of its asset allocation process,
Prudential UK constantly evaluates prospects for different
markets and asset classes. During the year PAC’s Long Term
Fund reduced its exposure to property and increased the
quality of its corporate bond portfolio. The fund includes 
the assets of the Equitable Life with-profit annuity business,
transferred during the year, which were almost entirely fixed
interest corporate bonds.

UK fund

2007 %

2006 %

2005 %

UK equities
International equities
Property
Bonds
Cash and other asset classes

35
17
14
27
7

36
17
15
25
7

40
19
15
21
5

Total

100

100

100

United States 
The capital adequacy position of Jackson remains strong, 
with the capital ratio improving from 9.8 per cent in 2006 
to 10.6 per cent in 2007. Jackson’s statutory capital, surplus

Inherited estate of Prudential Assurance 
The assets of the main with-profits fund within the long-term
insurance fund of PAC comprise the amounts that it expects 
to pay out to meet its obligations to existing policyholders and
an additional amount used as working capital. The amount

67

 
 
 
Other corporate information
continued

payable over time to policyholders from the with-profits fund 
is equal to the policyholders’ accumulated asset shares plus
any additional payments that may be required by way of
smoothing or to meet guarantees. The balance of the assets 
of the with-profits fund is called the ‘inherited estate’ and has
accumulated over many years from various sources.

The inherited estate represents the major part of the
working capital of PAC’s long-term insurance fund. This
enables PAC to support with-profits business by providing 
the benefits associated with smoothing and guarantees, by
providing investment flexibility for the fund’s assets, by
meeting the regulatory capital requirements that demonstrate
solvency and by absorbing the costs of significant events or
fundamental changes in its long-term business without
affecting the bonus and investment policies. The size of the
inherited estate fluctuates from year to year depending on the
investment return and the extent to which it has been required
to meet smoothing costs, guarantees and other events.

PAC believes that it would be beneficial if there were

greater clarity as to the status of the inherited estate. As a result
PAC has announced that it has begun a process to determine
whether it can achieve that clarity through a reattribution of the
inherited estate. As part of this process a Policyholder Advocate
has been nominated to represent policyholders’ interests. 
This nomination does not mean that a reattribution will occur. 
Given the size of the Group’s with-profits business any

proposal is likely to be time consuming and complex to
implement and is likely to involve a payment to policyholders
from shareholders funds. If a reattribution is completed the
inherited estate will continue to provide working capital for 
the long-term insurance fund.

Prudential aims to be in a position to determine whether

reattribution is in the best interests of policyholders and
shareholders in the first half of 2008.

Defined benefit pension schemes 
The Group operates four defined benefit schemes, three in 
the UK, of which the principal scheme is the Prudential Staff
Pension Scheme (PSPS), and a small scheme in Taiwan. The
level of surplus or deficit of assets over liabilities for defined
benefit schemes is currently measured in three ways: the
actuarial valuation, FRS 17 (for subsidiary accounting in the
UK), and IAS 19 for the Group financial statements. FRS 17 
and IAS 19 are very similar. As at 31 December 2007 the
shareholders’ share of the £447 million surplus for PSPS and
the deficits of the other schemes amounted to an £76 million
surplus net of related tax relief. 

Defined benefit schemes in the UK are generally required

to be subject to full actuarial valuation every three years to
assess the appropriate level of funding for schemes having
regard to their commitments. These valuations include
assessments of the likely rate of return on the assets held
within the separate trustee administered funds. PSPS was 
last actuarially valued as at 5 April 2005 and this valuation
demonstrated the Scheme to be 94 per cent funded, with 
a shortfall of actuarially determined assets to liabilities of 
six per cent, representing a deficit of £243 million.

The finalisation of the valuation as at 5 April 2005 was
accompanied by changes to the basis of funding for the scheme
with effect from that date. Deficit funding amounts designed to
eliminate the actuarial deficit over a 10-year period have been
and are being made based on that valuation. Total contributions
to the Scheme for deficit funding and employer’s contributions
for ongoing service for current employees are expected to 
be of the order of £70 million to £75 million per annum over
a 10-year period. In 2007, total contributions for the calendar
year including expenses and augmentations were £82 million.
Under IAS 19 the basis of valuation differs markedly from
the full triennial valuation basis. In particular, it requires assets
of the Scheme to be valued at their market value at the year-
end, while pension liabilities are required to be discounted at
a rate consistent with the current rate of return on a high-quality
corporate bond. As a result, the difference between IAS 19
basis assets and liabilities can be volatile. For those schemes
such as PSPS, which hold a significant proportion of their
assets in equity investments, the volatility can be particularly
significant. For 2007, a £23 million pre-tax shareholder charge
to operating results based on longer-term returns arises. In
addition, outside the operating result, but included in total
profits is a pre-tax shareholder credit of £90 million for net
actuarial gains. These gains primarily represent the effect of
changes in economic assumptions which more than offsets the
losses from the effect of strengthened mortality assumptions
for the UK pension schemes.

Surpluses and deficits on the Group’s defined benefit
schemes are apportioned to the PAC life fund and shareholders’
funds based on estimates of employees’ service between
them. At 31 December 2005, the deficit of PSPS was apportioned
in the ratio 70/30 between the life-fund and shareholders’
backed operations following detailed consideration of the
sourcing of previous contributions. This ratio was applied to
the base deficit position at 1 January 2006 and for the purpose
of determining the allocation of the movements in that position
up to 31 December 2007. The IAS 19 service charge and
ongoing employer contributions are allocated by reference
to the cost allocation for current activity. The deficit of the
Scottish Amicable Pension Scheme has been allocated 50 per
cent to the PAC with-profits fund and 50 per cent to the PAC
shareholder fund.

Reflecting these two elements, at 31 December 2007, the
total share of the surplus on PSPS and the deficit on the smaller
Scottish Amicable scheme attributable to the PAC with-profits
fund amounted to a net surplus of £304 million net of related
tax relief.

Products and drivers of insurance operations’ profits
Asia
The life insurance products offered by Prudential Corporation
Asia include a range of with-profits (participating) and non-
participating term, whole life and endowment and unit-linked
policies. Prudential also offers health, disablement, critical
illness and accident cover to supplement its core life products.
Prudential’s business in Asia is focused on regular premium

products that provide both savings and protection benefits. 

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In 2007, the new business profit mix was 63 per cent unit-
linked, 15 per cent non-linked and 22 per cent Accident
& Health products.

Unit-linked products combine savings with protection 
and the cash value of the policy depends on the value of the
underlying unitised funds. Participating products provide
savings with protection where the basic sum assured can be
enhanced by a profit share (or bonus) from the underlying
fund as determined at the discretion of the insurer. Non-
participating products offer savings with protection where 
the benefits are guaranteed or determined by a set of defined
market related parameters. Accident & Health products
provide mortality or morbidity benefits and include health,
disablement, critical illness and accident covers. Accident
& Health products are commonly offered as supplements to
main life policies but can also be sold separately.

The profits from participating policies are shared between

the policyholder and insurer (typically in a 90:10 ratio) in the
same way as with-profits business in the UK. Under unit-linked
products the profits that arise from managing the policy, 
its investments and the insurance risk accrue entirely to
shareholders, with investment gains accruing to the
policyholder within the underlying unitised fund. The profits
from Accident & Health and non-participating products consist
of any surplus remaining after paying policy benefits. 

Unit-linked products tend to have higher profits on the 
EEV basis of reporting than traditional non-linked products 
as expenses and charges are better matched and solvency
capital requirements are lower. At the end of 2007 Prudential
Corporation Asia offered unit-linked products in 10 of the
12 countries in Asia in which it operates. From January 2008
unit-linked products are offered in 11 countries. 

In addition to the life products described above, Prudential
offers mutual fund investment products in India, Taiwan, Japan,
Singapore, Malaysia, Hong Kong, Korea, Vietnam and China,
allowing customers to participate in debt, equity and money
market investments. It is also licensed in United Arab Emirates.
Prudential Corporation Asia earns a fee based on assets 
under management.

United States
Jackson’s product offerings include variable, fixed and fixed
index annuities, as well as life insurance, retail mutual funds
and institutional products. 

Annuities
Annuity products are long-term individual retirement
products, which offer tax-deferred accumulation on the 
funds invested until proceeds are withdrawn from the policy. 

Interest-sensitive fixed annuities are used for asset

accumulation in retirement planning and for providing income
in retirement and offer flexible payout options. The contract
holder pays Jackson a premium, which is credited to the
contract holder’s account. Periodically, interest is credited 
to the contract holder’s account and administrative charges 
are deducted, as appropriate. Jackson may reset the interest
rate on each contract anniversary, subject to a guaranteed
minimum, in line with state regulations. When the annuity
matures, Jackson either pays the contract holder the amount in

the contract holder account or begins making payments to the
contract holder in the form of an immediate annuity product.
This latter product is similar to a UK annuity in payment. Fixed
annuity policies are subject to early surrender charges for the
first six to nine years of the contract. In addition, the contract
may be subject to a market value adjustment at the time of
surrender. During the surrender charge period, the contract
holder may cancel the contract for the surrender value.
Jackson’s profits on fixed annuities arise primarily from the
spread between the return it earns on investments and the
interest credited to the contract holder’s account (net of any
surrender charges or market value adjustment) less expenses.
Jackson’s fixed annuities continue to be a profitable book of
business, benefiting from favourable spread income in recent
years. However, the fixed annuity portfolio could be impacted
by the continued low interest rate environment as lower
crediting rates could result in increased surrenders and lower
sales as customers seek alternative investment opportunities.
However, if customers become more risk averse to equity-based
returns due to recent market volatility, fixed annuities could be
viewed as an attractive alternative to variable annuities.

Fixed index annuities (formerly referred to as equity-
indexed annuities) are similar to fixed annuities in that the
contract holder pays Jackson a premium, which is credited 
to the contract holder’s account and periodically, interest is
credited to the contract holder’s account and administrative
charges are deducted, as appropriate. Jackson guarantees an
annual minimum interest rate, although actual interest credited
may be higher and is linked to an equity index over its indexed
option period. Jackson’s profit arises from the investment
income earned and the fees charged on the contract, less the
expenses incurred, which include the costs of the guarantees,
and the interest credited to the contract. Fixed index annuities
are subject to early surrender charges for the first five to
12 years of the contract. During the surrender charge period,
the contract holder may cancel the contract for the surrender
value. Fixed index annuities continue to be a profitable
product, benefiting from favourable spread and the effective
management of equity risk. The fixed index book provides a
natural offsetting equity exposure to the guarantees issued in
conjunction with Jackson’s variable annuity products, which
allows for an efficient hedging of the net equity exposure.

Variable annuities are tax-advantaged deferred annuities
where the rate of return depends upon the performance of 
the underlying portfolio, similar in principle to UK unit-linked
products. They are also used for asset accumulation in
retirement planning and to provide income in retirement. 
The contract holder can allocate the premiums between a
variety of variable sub-accounts with a choice of fund
managers and/or guaranteed fixed-rate options. The contract
holder’s premiums allocated to the variable accounts are held
apart from Jackson’s general account assets, in a separate
account, which is analogous to a unit-linked fund. The value 
of the portion of the separate account allocated to variable 
sub-accounts fluctuates with the underlying investments.
Variable annuity policies are subject to early surrender charges
for the first four to seven years of the contract. During the
surrender charge period, the contract holder may cancel the
contract for the surrender value. Jackson offers one variable

69

 
 
 
Other corporate information
continued

annuity that has no surrender charges. Jackson offers a choice
of guaranteed benefit options within its variable annuity
product portfolio, which customers can elect and pay for.
These include the guaranteed minimum death benefit
(GMDB), which guarantees that, upon death of the annuitant,
the contract holder or beneficiary receives a minimum value
regardless of past market performance. These guaranteed
death benefits might be expressed as the return of original
premium, the highest past anniversary value of the contract,
or as the original premium accumulated at a fixed rate of
interest. In addition, there are three other types of guarantee:
guaranteed minimum withdrawal benefits (GMWB),
guaranteed minimum accumulation benefits (GMAB) and
guaranteed minimum income benefits (GMIB). GMWBs
provide a guaranteed return of the principal invested by
allowing for periodic withdrawals that are limited to a maximum
percentage of the initial premium. One version of the GMWBs
provides for a minimum annual withdrawal amount that is
guaranteed for the contract holder’s life without annuitisation.
GMABs generally provide a guarantee for a return of a certain
amount of principal after a specified period. GMIBs provide for
a minimum level of benefits upon annuitisation regardless of
the value of the investments underlying the contract at the time
of annuitisation. The GMIB is reinsured. 

As the investment return on the separate account assets
is attributed directly to the contract holders, Jackson’s profit
arises from the fees charged on the contracts, less the
expenses incurred, which include the costs of guarantees.
In addition to being a profitable book of business in its own
right, the variable annuity book also provides an opportunity to
utilise the offsetting equity risk among various lines of business
to manage Jackson’s equity exposure in a cost-effective
fashion. Jackson believes that the internal management of
equity risk coupled with the utilisation of external derivative
instruments where necessary, continues to provide a cost-
effective method of managing equity exposure. Profits in the
variable annuity book of business will continue to be subject to
the impact of market movements both on sales and allocations
to the variable accounts and the effects of the economic
hedging programme. While Jackson hedges its risk on an
economic basis, the nature and duration of the hedging
instruments, which are recorded at fair value through the
income statement, will fluctuate and produce some accounting
volatility. Jackson continues to believe that, on a long-term
economic basis, the equity exposure remains well managed. 

Life insurance
Jackson also sells several types of life insurance including term
life, universal life and variable universal life. Term life provides
protection for a defined period of time and a benefit that is
payable to a designated beneficiary upon death of the insured.
Universal life provides permanent individual life insurance 
for the life of the insured and includes a savings element.
Survivorship universal life is a form of permanent life insurance
that insures two people and pays the policy benefits after the
death of the last surviving insured. Variable universal life is a
life insurance policy that combines death benefit protection
and the important tax advantages of life insurance with 

70

Prudential plc Annual Report 2007

the long-term growth potential of professionally managed
investments. Jackson’s life insurance book has also delivered
consistent profitability, driven primarily by positive mortality
and persistency experience. 

Institutional products
Jackson’s institutional products division markets institutional
products such as traditional Guaranteed Investment Contracts
(GICs), Funding Agreements and Medium Term Note (MTN)
funding agreements. The institutional product offerings also
include Jackson’s funding agreements issued to the Federal
Home Loan Bank. Jackson distributes its institutional products
directly to investors, through investment banks or through
funding agreement brokers. 

Mutual funds
During 2007, Jackson launched a line of retail mutual funds 
as a complement to the broad product offering. 

United Kingdom
In common with other UK long-term insurance companies,
Prudential UK’s products are structured as either with-profits
(or participating) products, or non-participating products
including annuities in payment and unit-linked products.
Depending upon the structure, the level of shareholders’
interest in the value of policies and the related profit or 
loss varies.

With-profits policies are supported by a with-profits 
sub-fund and can be single premium (for example, Prudence
Bond) or regular premium (for example, certain corporate
pension products).

Prudential’s primary with-profits sub-fund is part of PAC’s

long-term fund. The return to shareholders on virtually all 
with-profits products is in the form of a statutory transfer to
PAC shareholders’ funds which is analogous to a dividend from
PAC’s long-term fund and is dependent upon the bonuses
credited or declared on policies in that year. There are two
types of bonuses: ‘annual’ and ‘final’. Annual bonuses are
declared once a year, and once credited, are guaranteed in
accordance with the terms of the particular product and are
determined as a prudent proportion of the long-term expected
future investment return on the underlying assets. ‘Final’
bonuses are only guaranteed until the next bonus declaration
and are primarily determined on the actual smoothed
investment return achieved over the life of the policy.
Prudential’s with-profits policyholders currently receive 90 per
cent of the distribution from the main with-profits sub-fund as
bonus additions to their policies and shareholders receive
10 per cent as a statutory transfer. 

The defined charge participating sub-fund (DCPSF) forms
part of the PAC long-term fund and comprises the accumulated
investment content of premiums paid in respect of the defined
charge participating with-profits business issued in France, 
and the defined charge participating with-profits business
reassured into PAC from Prudential International Assurance plc
and Canada Life (Europe) Assurance Ltd. All profits in this fund
accrue to policyholders in the DCPSF.

The profits from almost all of Prudential’s new non-participating
business accrue solely to shareholders. Such business is
written in the non-profit sub-fund within PAC’s long-term fund,
or in various shareholder-owned direct or indirect subsidiaries,
the most significant of which is Prudential Retirement Income
Limited (PRIL), which also writes all new immediate annuities
arising from vesting deferred annuity policies in the with-
profits sub-fund of PAC.

There is a substantial volume of in-force non-participating
business in PAC’s with-profits sub-fund and that fund’s wholly
owned subsidiary Prudential Annuities Limited (PAL) which is
closed to new business; profits from this business accrue to the
with-profits sub-fund.

The EEV basis is a value-based method of reporting in 
that it reflects the change in value of the business over the
accounting period. This value is called the shareholders’ 
funds on the EEV basis which, at a given point in time, is the
value of future profits expected to arise from the current book
of long-term insurance business plus the net worth of the
Company. In determining these expected profits, Prudential
makes full allowance for the risks attached to their emergence
and the associated cost of capital and takes into account recent
experience in assessing likely future persistency, mortality 
and expenses. 

The change in value is typically analysed into the following

components:

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Description of EEV basis reporting 
Prudential’s results are prepared on two bases of accounting,
the supplementary EEV basis and the IFRS basis for the
financial statements. Over the life of any given product, the
total profit recognised will be the same under either the IFRS 
or the EEV basis. However, the two methods recognise the
emergence of that profit differently, with profits emerging
earlier under the EEV basis than under IFRS. This section
explains how EEV differs from IFRS and why it is used.

In broad terms, IFRS profits for long-term business reflect
the aggregate of statutory transfers from UK-style with-profits
funds and profit on a traditional accounting basis for other
long-term business. The products sold by the life insurance
industry are by their nature long-term, as it commits to service
the products for many years into the future. The profit on these
insurance sales is generated over this long-term period and the
IFRS result does not, in Prudential’s opinion, properly reflect
the inherent value of these future profits as it focuses instead
on the amounts accruing to shareholders in the current year.
In May 2004 the CFO Forum, representing the Chief
Financial Officers of 19 European insurers, published the
European Embedded Value Principles which were designed 
to promote transparent and consistent embedded value
reporting. Key features of the principles are:

— Inclusion of an explicit allowance for the impact of 

options and guarantees. This typically requires stochastic
calculations, under which a large number of simulations 
are performed that provide a representation of the future
behaviour of financial markets;

— an active allowance for the combined impact of risk profile
and encumbered capital in the selection of discount rates. 
This ensures that the risks to the emergence of shareholder
cash flows are properly accounted for; and

— sufficient disclosure to enable informed investors to

understand the key risks within the business and the basis
of preparation of the results.

The EEV basis not only provides a good indicator of the 
value being added by management in a given accounting
period but it also demonstrates whether shareholder capital 
is being deployed to best effect. Indeed insurance companies
in many countries use comparable bases of accounting for
management purposes.

— The value added from new business sold during the year; 
— the change in value from existing business already in place

at the start of the year; 

— short-term fluctuations in investment returns;
— change in the time value of cost of options and guarantees

and economic assumption changes;

— other items (for example, profit from other Group

operations, tax, foreign exchange, exceptional items); and

— dividends.

The value added from new business (being the present value
of the future profits arising from new business written in the
year) is a key metric used in the management of the business.
The change in value of business in force at the start of the year
demonstrates how the existing book is being managed.
Together they provide management and shareholders with
valuable information about the underlying development of the
business and the success or otherwise of management actions.
EEV basis results are prepared by first of all setting best

estimate assumptions, by product, for all relevant factors
including expenses, surrender levels and mortality. Economic
assumptions as to future investment returns and inflation are
based on market data. These assumptions are used to project
future cash flows. The present value of the future cash flows 
is then calculated using a discount rate which reflects both the
time value of money and the risks associated with the cash flows.
The risk discount rate is determined by adding a risk margin 
to the appropriate risk free rate of return. The actual outcome
may be different from that projected in which case the effect
will be reflected in the experience variances for that year.

The assumptions used for the EEV basis of accounting 
are set out on pages 310 to 313 in the notes that accompany
the supplementary EEV basis information. An indication of 
the sensitivity of the results to changes in key assumptions 
is provided on pages 330 to 332.

The EEV Principles were a significant step towards the

harmonisation of embedded value reporting in Europe.
However, even with these principles and the accompanying
guidance, a divergence of approaches between companies has
emerged in practice. In order to further improve consistency
and transparency of embedded value reporting, the CFO
Forum is currently developing revised principles based on
a market-consistent approach to embedded value reporting.
These are expected to be published during 2008.

71

 
 
 
Risk management

Philosophy, principles and objectives
Philosophy
As a provider of financial services, including insurance, the
Group’s business is the managed acceptance of risk. Prudential
believes that effective risk management capabilities are a key
competitive advantage. A strategic risk, capital and value
management framework and risk management culture has
been developed to enhance the Group’s embedded and
franchise value.

Principles
Risk is defined as the uncertainty that Prudential faces 
in successfully implementing its strategies and objectives. 
This includes all internal or external events, acts or omissions
that have the potential to threaten the success and survival 
of Prudential.

The control procedures and systems established within 

the Group are designed to manage, rather than eliminate, 
the risk of failure to meet business objectives. They can 
only provide reasonable and not absolute assurance against
material misstatement or loss, and focus on aligning the levels
of risk-taking with the achievement of business objectives.
The Group’s policy is to proactively identify, assess,
control, and monitor risk. This forms an essential element 
of delivering the Group’s performance ambition. In so doing,
material risks will only be retained where this is consistent 
with Prudential’s risk appetite framework, i.e.:

Objectives
The Group has five objectives for risk and capital management:

a

Framework Design, implement and maintain a consistent
risk management framework and policies spanning:
economic, regulatory and rating agency capital
management; risk appetite; and risk-adjusted 
profitability (RAP).

b Monitoring Establish a ‘no surprises’ risk management
culture by identifying the risk landscape, assessing 
and monitoring risk exposures and understanding 
change drivers.

c Control

Implement risk mitigation strategies and remedial
actions where exposures are deemed ‘inappropriate’ and
manage the response to extreme events.

d Communication Communicate the Group risk, capital and
profitability position to internal and external stakeholders
and rating agencies.

e Culture Foster a risk management culture, providing 
quality assurance and facilitating the sharing of best 
practice risk measurement and management across 
the Group and industry.

Categorisation model
A common risk language is used across the Group, which
allows meaningful comparisons to be made between different
business units. Risks are broadly categorised as shown below.

— The retention of the risk contributes to value creation.
— The Group is able to withstand the impact of an adverse

outcome.

— The Group has the necessary capabilities, expertise,

processes and controls to manage the risk.

Governance
The Group’s internal control processes are detailed in 
the Group Governance Manual. This is supported by the
Group Risk Framework, which provides an overview of the
Group-wide philosophy and approach to risk management.

Risk categorisation
Category

Risk type

Definition

Financial risks

Market risk

Credit risk

Insurance risk

Liquidity risk

Non-financial risks

Operational risk

Business 
environment risk

Strategic risk

The risk that arises from adverse changes in the value of, or income from, assets 
and changes in interest rates or exchange rates.

The risk of loss if another party fails to perform its obligations, or fails to perform
them in a timely fashion.

The inherent uncertainty as to the occurrence, amount and timing of insurance
liabilities. This includes adverse mortality, morbidity and persistency experience.

The risk that a business, though solvent on a balance sheet basis, either does not
have the financial resources to meet its obligations as they fall due or can secure
them only at excessive cost.

The risk of direct or indirect loss resulting from inadequate or failed internal
processes, people or systems, or from external events. This includes legal and
regulatory compliance risk.

Exposure to forces in the external environment that could significantly change the
fundamentals that drive the business’s overall objectives and strategy.

Ineffective, inefficient or inadequate senior management processes for the
development and implementation of business strategy in relation to the business
environment and the Group’s capabilities.

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For joint ventures where the Group does not control
management, the business unit party to the arrangement must
satisfy itself that suitable governance and risk management
arrangements are in place to protect the Group’s interests 
and comply with the Group’s requirements in respect of any
operations it performs in support of the joint venture’s activities.
Prudential’s risk governance framework requires that all 
of the Group’s businesses and functions establish processes
for identifying, evaluating and managing the key risks faced 
by the Group. The risk governance framework is based on 
the concept of ‘three lines of defence’: risk management, risk
oversight and independent assurance (see diagram below).

Risk management
Primary responsibility for strategy, performance management
and risk control lies with the Prudential plc Board of directors
(the Board), the Group Chief Executive and the chief
executives of each business unit. Additionally, the Board 
has delegated responsibility to the Approvals Committee 
to approve actions which could significantly change the risk
profile of any business, capital commitments and divestments
within defined materiality thresholds, and certain legal matters
involving trademarks, contracts, material guarantees and
specific interactions with third parties.

Where appropriate, more detailed policies and procedures

have been developed at Group and/or business unit levels.
These include Group-wide mandatory policies on certain
operational risks, including: health, safety, fraud, money

laundering, bribery, business continuity, information security
and operational security. Additional guidelines are provided 
for some aspects of actuarial and finance activity.
Board: The Board has overall responsibility for the system of
internal control and risk management. It approves the overall
framework for managing the risks faced by the Group and
provides strategic direction on the amount and type of risk that
the Group is prepared to accept.
Group executive management: The Group Chief Executive 
has overall responsibility for the risks facing the Group. The
Group Chief Executive recommends to the Board the amount
and type of risk that the Group is prepared to accept, and
recommends risk management strategies as well as an overall
framework for managing the risks faced by the Group with
support from the Group Executive Committee, Group Finance
Director and Group level risk committees. The Group Chief
Executive provides regular updates to the Board on the risk
position and risk policy.
Business unit management: Business unit chief executives are
accountable for the implementation and operation of appropriate
business unit risk frameworks and for ensuring compliance with
the policy and minimum standards set by the Group. Business
units must establish suitable governance structures that are
based on the concept of  ‘three lines of defence’, tailored 
as appropriate to the scale and complexity of the business 
unit. As the first line of defence, business unit management 
is responsible for identifying and managing business unit risks
and providing regular risk reporting to the Group.

Risk governance framework

Risk management 

Risk oversight

Independent assurance

Prudential plc 
Board

Group Chief 
Executive

Group Executive
Committee

Business unit
chief executives

Group Finance 
Director

Group asset 
liability committee

Balance sheet and 
capital management
committee

Group operational 
risk committee

Other GHO 
oversight functions

Group risk function

Business unit 
risk functions

Board/Board committees
Management committees
Personnel
Functions

Direct reporting line
Provides support to committees
Regular dialogue and reporting
Regular communication and escalation

Group Audit
Committee

Group-wide
internal audit

Business unit 
audit committees

73

 
 
 
Risk management
continued

Risk oversight
Risk management oversight is provided by Group-level 
risk committees, the Group Finance Director and the 
Group Risk function, working with counterparts in 
the business units in addition to other Group Head 
Office (GHO) oversight functions.

Group-level risk committees
Group Asset Liability Committee (Group ALCo): The Group
ALCo is responsible for oversight of financial risks (market,
credit, liquidity and insurance risks) across the Group. It is
chaired by the Group Finance Director and its membership
includes senior business unit and Group executives (chief
actuaries, principal asset liability management officers and
chief investment officers) who are involved in the management
of the aforementioned risks. Group ALCo meetings are held 
on a monthly basis.
Balance Sheet and Capital Management Committee (BSCMC):
The BSCMC is responsible for managing the balance sheets of
Prudential plc and oversight of the Prudential Capital business
unit. It is chaired by the Group Finance Director and its
membership includes senior representatives from GHO, 
M&G and Prudential Capital. BSCMC meetings are held 
on a monthly basis.
Group Operational Risk Committee (GORC): The GORC is
responsible for the oversight of non-financial risks (operational,
business environment and strategic risks) across the Group.
Responsibilities include monitoring operational risk and related
policies and processes as they are applied throughout the
Group. It is chaired by the Group Finance Director and its
membership includes senior representatives of the Group 
and business unit risk functions. GORC meetings are held 
on a quarterly basis.

Group Risk
Group Risk’s mandate is to establish and embed a strategic 
risk, capital and value management framework and risk
management culture, consistent with Prudential’s risk appetite,
that protects and enhances the Group’s embedded and
franchise value.

Group Risk is responsible for the continued enhancement

and evolution of the Group Risk Framework; provides
functional leadership to the business units for the oversight 
of risk management across the Group; and acts as secretariat 
to the Group ALCo and GORC.

Group Risk also has certain finance and actuarial

responsibilities related to Group regulatory and rating agency
capital requirements, development of actuarial and financial
reporting requirements and the RAP value management
framework.

Independent assurance
Group Audit Committee: The Group Audit Committee
provides independent assurance to the Board on the
effectiveness of the Group’s system of internal controls and
risk management. The Group Audit Committee reviews the
Group’s risk management framework, and regular risk reports.
The Group Audit Committee is supported by Group-wide
Internal Audit.
Group-wide Internal Audit (GwIA): The GwIA function
independently assures the effective operation of the Group’s
risk management framework. This involves the validation 
of methodology application, policy compliance and control
adequacy. The GwIA Director reports all audit-related matters
to the Group Audit Committee (and business unit audit
committees where appropriate) and reports for management
purposes (but not audit-related matters) to the Group Chief
Executive.

Risk appetite
The Group risk appetite framework sets out the Group’s 
overall tolerance to risk exposures, approach to risk and return
optimisation and management of risk. The Board and Group
Executive Committee have set up Group-level risk appetite
statements concerning the key risk exposures faced by the
Group. The Group risk appetite statements set out the Group’s
risk tolerance, or risk appetite, to ‘shocks’ to the key financial
risk exposures (market, credit and insurance risk).

Limits
Aggregate risk limits are defined in terms of earnings volatility
and capital requirements:

a

Earnings volatility: The objectives of the limits are to 
ensure that (a) the volatility of earnings is consistent with
stakeholder expectations; (b) the Group has adequate
earnings (and cash flows) to service debt and expected
dividends; and (c) that earnings (and cash flows) are
managed properly across geographies and are consistent
with the Group’s funding strategies. The two measures
used are European Embedded Value (EEV) operating profit
and International Financial Reporting Standards (IFRS)
operating profit.

b Capital requirements: The objectives of the limits are 
to ensure that (a) the Group is economically solvent; 
(b) the Group achieves its desired target rating to meet 
its business objectives; (c) supervisory intervention is
avoided; (d) any potential capital strains are identified; 
and (e) accessible capital is available to meet business
objectives. The two measures used are EU Insurance
Groups Directive (IGD) capital requirements and 
economic capital requirements.

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Prudential plc Annual Report 2007

Earnings measures (flow)

Capital measures (stock)

EEV
Maintain target
EEV operating profit 

IFRS
Maintain target 
IFRS operating profit 

Economic
Maintain target level
of capitalisation

Regulatory (local/IGD)
Planned IGD 
coverage

No large unexpected 
falls in EEV operating
profit

No large unexpected 
falls in IFRS operating
profit

Business 
as usual

Earnings 
stress

Individual tail events
should not significantly
reduce financial 
resources 

Remain above 
minimum capitalisation

Meet Group solvency
requirement and hold 
sufficient resources 
to pay dividends and
fund new business

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Business 
as usual

Capital
stress

Business units must establish suitable market, credit,
underwriting and liquidity limits that maintain financial risk
exposures within the defined risk appetite. 

In addition to business unit operational limits on credit risk,

counterparty risk limits are also set at the Group level. Limits 
on total Group-wide exposures to a single counterparty are
specified for different credit rating ‘buckets’. Actual exposures
are monitored against these limits on a quarterly basis.

Usage by business units
Risk appetite is part of the annual business planning cycle. 
The risk profile of the Group is monitored against the agreed
limits throughout the year by Group Risk. Using submissions
from business units, Group Risk calculates the Group’s position
(allowing for diversification effects between business units)
relative to the limits implied by the risk appetite statements.
In order to determine its risk position, each business unit

calculates the impacts (on earnings and capital measures) 
of a shock to market, credit, insurance and operational 
risk exposures. 

A two-tier approach is used to apply the limits at 

business unit level. Firstly, indicative business unit risk limits
are calculated; these ensure that, if each business unit keeps
within its limits, the Group risk position would be within 
the Group limits. Secondly, the impact on the risk position 
is considered as part of Group Risk’s scrutiny of large
transactions or departures from plan proposed by individual
business units.

Any potential breaches of the risk limits implied by a

business unit plan will necessitate a dialogue process between
GHO and the business units. Group limits may not be breached
if, for example, limits in other business units are not fully
utilised, or the diversification effect at Group level of a
particular risk with other business units means that the Group
limit is not breached. Ultimately, authorisation to breach Group
limits would require Group Executive Committee approval.

Risk management process
Risk mitigation
The Group expects active management of its actual risk 
profile against its tolerance of risk. Primary responsibility 
for identifying and implementing controls and mitigation
strategies rests with the business units. Group Risk provides
oversight and advice.

Risk registers are maintained that include details of the
controls and mitigating actions being employed for identified
risks. The effectiveness of controls and progress with actions
are routinely assessed. Any mitigation strategies involving
large transactions (e.g. a material derivative transaction) would
be subject to scrutiny at Group level before implementation.
Prudential employs a range of risk mitigation strategies

aimed at reducing the impact of a variety of risks. Key
mitigation strategies include: adjustment of asset portfolios 
to reduce investment risks (such as duration mismatches or
overweight counterparty exposures); use of derivatives to
hedge market risks; reinsurance programmes to limit insurance
risk; and corporate insurance programmes to limit impact 
of operational risks. Revisions to business plans (such as
reassessment of bonus rates on participating business and
scaling back of target new business volumes) may also be 
used as a mitigating strategy.

Contingency plans are in place for a range of operational
risk scenarios, including incident management and business
continuity plans. As a contingency plan for liquidity risk, the
Group has arranged access to committed revolving credit
facilities and committed securities lending facilities.

75

 
 
 
Risk management
continued

Asset liability management
Prudential manages its assets and liabilities locally, in
accordance with local regulatory requirements and reflecting
the different types of liabilities of each business unit. Stochastic
asset-liability modelling is carried out locally by the business
units to perform dynamic solvency testing and assess
economic capital requirements. Reserve adequacy testing
under a range of scenarios is also carried out, including
scenarios prescribed by local regulatory bodies.

The investment strategy for assets held to back liabilities
is set locally by business units, taking into account the nature,
term and currency of the liabilities, and any local regulatory
requirements. The main principles are as follows:

— For liabilities that are sensitive to interest rate movements
(in particular, UK non-profit annuities and Jackson fixed
annuities), cash flow analysis is used to construct a portfolio
of fixed income securities whose value changes in line with 
the value of liabilities when interest rates change;

— for participating business (in particular, the UK with-profits
fund), stochastic asset-liability modelling is used to derive 
a strategic asset allocation and policyholder bonus strategy
that (based on the model assumptions) will optimise
policyholder and shareholder returns, while maintaining
financial strength. 

The bonus strategy on participating business is an
integral part of the asset-liability management approach 
for participating business; and

— for unit-linked business, the assets held to cover

policyholder unit accounts are invested as per the stated
investment strategy or benchmark index given in the
product marketing literature. Assets in respect of non-unit
reserves (e.g. sterling reserves) are invested in fixed
income securities (using a cash flow matching analysis).

Derivative hedging strategies are also used on a controlled
basis across the Group to manage exposure to market risks.
Surplus assets held centrally are predominantly invested in
short-term fixed income securities. The Group’s central
treasury function actively manages the surplus assets to
maximise returns, subject to maintaining an acceptable 
degree of liquidity.

Risk reporting
Group Risk and other GHO oversight functions have
individually defined and publicised frameworks, escalation
criteria and processes for the timely reporting of risks and
incidents by business units. As appropriate, these risks and
incidents are escalated to the various Group-level oversight
and risk committees and the Board.

Internal business unit routine reporting requirements vary

according to the nature of the business. Each business unit
is responsible for ensuring that its risk reporting framework
meets both the needs of the business unit (for example
reporting to the business unit risk and audit committees) 
and the minimum standards set by the Group (for example, 
to meet Group-level reporting requirements). 

Business units review their risks as part of the annual
preparation of their business plans, and review opportunities
and risks to business objectives regularly with Group executive
management. Group Risk reviews, and reports to Group
executive management, on the impact of large transactions
or divergences from business plan.

The Group Executive Committee and Board are provided
with regular updates on the Group’s economic capital position,
overall position against risk limits and RAP. They also receive
the annual financial condition reports prepared by the Group’s
insurance operations.

Economic capital
Economic capital provides a realistic and consistent view of
Prudential’s capital requirements across the Group, allowing
for diversification benefits. Economic capital provides valuable
insights into the risk profile of the Group and is an integral part
of the Group’s risk management framework.

The Group distinguishes between two distinct types of

’economic capital’ approaches:

— Group economic capital Prudential’s Group economic

capital is calculated using an integrated model of Group-
wide risk, capturing dependencies and diversification
benefits between different business units and risk
categories. The capital requirement is determined based
on a multi-year projection, thus taking into account the
long-term nature of Prudential’s liabilities. The Group
economic capital position is calculated using the Group
Solvency Model (GSM) – an integrated stochastic asset-
liability model of the Group economic solvency position.
Projected economic scenarios in the GSM are generated
using a stochastic economic scenario generator that
captures the correlations between different asset classes
and geographies.

— One-year Value at Risk Capital (1yr VaR Capital) 1yr VaR
Capital is defined as the capital required to withstand a
maximum loss over a time period of one year, consistent
with a confidence level of 99.5 per cent. This measure was
developed internally as part of Prudential’s RAP approach
to risk/return optimisation within the Group risk appetite
framework. This measure captures the risk arising from
individual risk types, and generally allows for diversification
by using a correlation matrix approach. The methodology
is continually being developed and improved. In addition
to its risk management applications, the 1yr VaR Capital
framework is used for Individual Capital Assessments in 
the UK and anticipated to form the basis of Prudential’s
capital modelling for future regulatory reporting
developments, such as Solvency II.

These measures provide a consistent basis for comparing the
risk profiles and capital requirements of different business
units. The Group economic capital position and risk profile is
reported to the Board annually, with more frequent updates on
an ad hoc basis. Group Risk is responsible for developing and
maintaining the economic capital models, and for calculating
the Group economic capital position.

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Prudential plc Annual Report 2007

Group economic capital position (AA basis)  £m

Group capital position at year end 2006
Excluding Egg

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£4,467m

£2,847m

£4,114m

£2,395m

£1,620m

Group capital position at year end 2005
Including Egg

£1,719m

Available capital
Required capital
Capital surplus

Methodology
Prudential’s internal Group economic capital requirement
is defined as the minimum amount of capital that the Group
needs to hold in order to remain economically solvent over
a 25-year horizon, given a target probability of insolvency
appropriate for AA-rated debt. The target confidence level is
based on historic default rates for AA-rated debt, and varies
over the time horizon of the projection. The economic capital
requirement is calculated for in-force liabilities only, excluding
the impact of future new business and dividend distribution.
For the purposes of calculating Group economic capital,
Group ‘economic solvency’ is defined as the position where
both: (a) the capital balance of the parent company is positive,
and (b) all business units are solvent on the applicable local
regulatory basis. This definition of solvency allows the Group’s
capital position to be assessed on an economic basis while
taking into account the actual regulatory constraints at the
business unit level.

Results
As at 31 December 2006, the Group economic capital
requirement was £1.6 billion, compared to available capital
resources of £4.5 billion. The Group economic capital
requirement quoted is after allowance for diversification
benefits between risk types and business units, and inclusive 
of the local regulatory capital requirements at the business 
unit level. The economic capital requirement is calculated 
for in-force liabilities only, excluding the impact of future 
new business and dividend distributions.

The Group position at the end of 2006 shows a surplus

position of £2.8 billion, representing an improvement of
£0.5 billion from last year. Most of this improvement comes
from the sale of Egg, which has reduced the Group’s exposure
to credit risk. Note that the economic capital surplus quoted
above excludes any surplus in respect of the Group’s
participating with-profits funds. For Group economic capital, 
it is assumed that any free assets in participating funds are 
ring-fenced to support the relevant fund (and excluded from
the Group’s economic surplus). Any capital injections required
by participating funds (on top of the ring-fenced free assets) 
are captured in the Group economic capital requirement
calculation. For year end 2006, none of the Group’s
participating funds required additional economic capital 
on top of the ring-fenced free assets.

The allocation of economic capital (diversified) by risk 
type is shown below. The largest risk exposure continues to 
be credit risk, which reflects the relative size of the exposure in
Jackson and Prudential UK. However, credit risk has reduced
due to the sale of Egg and Jackson’s maturing fixed annuity
business. The market risk exposure mainly reflects equity risk
in Jackson and interest rate risk in Taiwan. An increasingly
significant component of the underwriting risk is attributable 
to longevity risk, which has increased due to the growth in
annuity business being written in the UK shareholder fund.

77

 
 
 
Risk management
continued

Scenario testing
The impact of a range of deterministic ‘shock’ scenarios is
tested using the Group economic capital model. The purpose
is to assess the resilience of the Group’s economic solvency
position to a range of key threat scenarios. 

Scenarios tested include economic capital scenarios
relating to stable, falling and rising interest rates, as well as
scenarios relating to high oil prices, lower consumption and 
US dollar depreciation. In addition, scenarios proposed by 
the FSA’s Financial Risk Outlook are tested. These scenarios
have included a credit and house price crisis, global risks
reappraisal, and a pandemic.

The impact of each scenario was tested by analysing the
projected Group cash flow balances over 25 years, assuming 
in the model that the initial capital held by the Group is zero
and the initial capital held in each business unit is equal to the
local regulatory capital requirement. The results of the analysis
showed that the projected net cash flow balance to the Group
remains positive in all future years under each scenario tested.

Business unit local economic capital
Business units must also monitor their own economic 
capital requirements locally on a ‘stand alone’ basis (without
allowance for diversification effects with the rest of the 
Group). The business unit economic capital assessments allow
management to put the local regulatory capital requirements
into an economic context. These assessments must be
reported annually, and included in the business unit financial
condition reports.

Market risk
Market risk is the risk that arises from adverse changes in the
value of, or income from, assets and changes in interest rates or
exchange rates. Prudential’s businesses are inherently subject
to market fluctuations and general economic conditions.

In the UK, this is because a significant part of Prudential’s

shareholders’ profit is related to bonuses for policyholders
declared on its with-profits products, which are broadly based
on historic and current rates of return on equity, real estate and
fixed income securities, as well as Prudential’s expectations of
future investment returns.

In the US, fluctuations in interest rates can affect results
from Jackson, which has a significant spread-based business
and where the majority of investments are in fixed-income
securities. The spread is the difference between the rate 
of return Jackson is able to earn on the assets backing the
policyholders’ liabilities and the amounts that are credited 
to policyholders in the form of benefit increases, subject to
minimum crediting rates. Jackson also writes a significant
amount of variable annuities that offer capital or income
protection guarantees. Any cost of the guarantees that 
remain unhedged will affect the Company’s results.

Economic capital requirement split by 
business unit (AA basis)  %

Risk exposure at year end 2006
Excluding Egg

M&G

Prudential 
Corporation 
Asia

GHO

38

4 1

13

44

Jackson

UK shareholder

Risk exposure at year end 2005
Including Egg

GHO

25

UK shareholder

Egg

M&G

Prudential 
Corporation 
Asia

1

12

4

12

46

Jackson

Economic capital requirement split by risk type
(AA basis)  %

Risk exposure at year end 2006
Excluding Egg

Operational

Persistency

Mortality 
and morbidity

1

22

Market

18

23

36

Credit

Risk exposure at year end 2005
Including Egg

Operational

Market

18

18

Persistency

Mortality 
and morbidity

1

13

50

Credit

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Prudential plc Annual Report 2007

For some non-linked investment products, in particular those
written in some of the Group’s Asian operations, it may not be
possible to hold assets which will provide cash flows to exactly
match those relating to policyholder liabilities. This is particularly
true in those countries where bond markets are not developed
and in certain markets, such as Taiwan, where regulated
surrender values are set with reference to the interest rate
environment prevailing at time of policy issue. This results 
in a mismatch due to the duration and uncertainty of the
liability cash flows and the lack of sufficient assets of a suitable
duration. This residual asset-liability mismatch risk can be
managed but not eliminated. Where interest rates for these
markets remain lower than those implied by surrender values
over a sustained period this could have an adverse impact on
the Group’s reported profit.

For each of the major components of market risk, 
described in more detail below, Prudential has put in place
policies and procedures to set out how each risk should be
managed and monitored, and the approach to setting an
appropriate risk appetite.

Foreign exchange risk
Prudential currently operates in the UK, the US, 13 countries 
in Asia and Europe. Due to the geographical diversity of
Prudential’s businesses, it is subject to the risk of exchange rate
fluctuations. Prudential’s international operations in the US and
Asia, which represent a significant proportion of operating
profit and shareholders’ funds, generally write policies and
invest in assets denominated in local currency. Although this
practice limits the effect of exchange rate fluctuations on local
operating results, it can lead to significant fluctuations in
Prudential’s consolidated financial statements upon translation
of results into pounds sterling. The currency exposure relating
to the translation of reported earnings is not separately
managed. Consequently, this could impact on the Group’s
gearing ratios (defined as debt over debt plus shareholders’
funds). The impact of gains or losses on currency translations 
is recorded as a component within the statement of changes 
in equity.

Prudential does not generally seek to hedge foreign
currency revenues, as these are substantially retained locally 
to support the growth of the Group’s business and meet local
regulatory and market requirements. However, where foreign
surplus is deemed to be supporting UK capital or shareholders’
interests this exposure is hedged if it is deemed optimal 
from an economic perspective. Currency borrowings and
derivatives are used to manage exposures within the limits 
that have been set.

Interest rate risk
Interest rate risk arises primarily from Prudential’s investments
in long-term debt and fixed income securities. Interest rate 
risk also exists in policies that carry investment guarantees on
early surrender or at maturity, where claim values can become
higher than the value of backing assets when interest rates 
rise or fall.

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The Group manages this risk by adopting close asset-liability
matching criteria, to minimise the impact of mismatches
between the value of assets and liabilities from interest rate
movements. Interest rate risk is also controlled through the use
of a variety of derivative instruments, including futures, options
and swaps, in order to hedge against unfavourable market
movements in interest rates inherent in the underlying assets
and liabilities. The impact of exposure to sustained low interest
rates is regularly monitored.

Equity risk
The Group is subject to equity price risk due to daily changes 
in the market values of its equity securities portfolio. The
Group’s shareholders are exposed to both direct equity
shareholdings in its shareholder assets, and indirectly to the
impact arising from changes in the value of equities held in
policyholders’ funds from which management charges or a
share of performance are taken, as well as from its interest in
the free estate of long-term funds.

At a business unit level, equity price risk is actively

managed through the use of derivative instruments, 
including futures and options, in order to mitigate anticipated
unfavourable market movements where this lies outside the
risk appetite of the fund concerned. Business units actively
model the performance of equities through the use of
stochastic models, in particular to understand the impact of
equity performance on guarantees, options and bonus rates.
In particular, Jackson actively hedges its exposure to the
guarantees arising from its variable annuity business. Where
possible, Jackson will seek to find offsetting exposures across
its asset and liability portfolios and to conduct its hedging
activities on a macro basis, and relies on option-based
strategies to address extreme risks. Although the macro
approach and the hedging of extreme events are not
consistent with the way certain accounting methods test for
effectiveness, our view is that the efficiency of execution and
the need to hedge on an economic basis outweighs the need 
to avoid any short-term accounting volatility.

The Group does not have material holdings of unquoted

equity securities. In addition, local asset admissibility
regulations require that business units hold diversified
portfolios of assets, thereby reducing exposure to 
individual equities.

Credit risk
Credit risk is the risk of loss if another party fails to meet 
its obligations, or fails to perform them in a timely manner. 
Credit risk is Prudential’s most significant financial risk, and 
it is actively monitored by business units via business unit
investment committees and ALCos.

79

 
 
 
Risk management
continued

In addition to business unit operational limits on credit 
risk (requiring business units to implement local credit risk
policies), Prudential’s management of credit risk includes
monitoring exposures at Group level. Large individual
counterparty exposures are aggregated and monitored on 
a quarterly basis against centrally-set red zone, amber zone
and green zone limits. This active monitoring of counterparty
exposures, on a consolidated Group level, is undertaken by 
the Group ALCo.

Financial assets are graded according to current credit
ratings issued by the rating agencies. Financial assets are
classified within the range of AAA to D ratings, with AAA being
the highest possible rating. Typically, around 95 per cent of the
Group’s assets are rated within the investment grade category
(BBB- and higher). The level of financial assets which fall
outside the range of the ratings is also monitored on an
ongoing basis, and this tends to be less than one per cent
of shareholder assets at any given point in time.

Insurance risk
Insurance risk is the inherent uncertainty as to the occurrence,
amount and timing of insurance liabilities. This includes
adverse mortality, morbidity and persistency experience.

Prudential needs to make assumptions about a number 
of factors in determining the pricing of its products and for
reporting the results of its long-term business operations. In
common with other industry participants, the profitability of
the Group’s businesses depends on a mix of factors including
mortality and morbidity trends, voluntary discontinuance rates,
investment performance, unit cost of administration and new
business acquisition expenses.

For example, the assumption that Prudential makes about
future expected levels of mortality is particularly relevant for its
UK annuity business where, in exchange for their accumulated
pension fund, pension annuity policyholders receive a
guaranteed payment, for as long as they live. Prudential
conducts rigorous research into longevity risk using data from
its substantial annuitant portfolio. As part of its pension annuity
pricing and reserving policy, Prudential UK assumes that
current rates of mortality continuously improve over time at
levels based on adjusted data from the Continuous Mortality
Investigations (CMI) medium cohort table projections as
published by the Institute and Faculty of Actuaries.

Prudential’s voluntary discontinuance (persistency)
assumptions reflect recent past experience for each relevant
line of business, and any expectations of future persistency.
Where appropriate, allowance is also made for the relationship,
which is either assumed or historically observed, between
persistency and investment returns and the resulting additional
risk is allowed for.

Liquidity risk
Liquidity risk is the risk that a business, though solvent on
a balance sheet basis, either does not have the financial
resources to meet its obligations as they fall due or can 
secure the resources only at excessive cost.

Business units have their own liquidity policies, which 
also depend on the maturity of the business, and the available
assets in the markets. For Prudential UK, liquidity risk is
managed through holding assets at the greater of a specified
percentage of total funds managed or a specified multiple 
of the average peak daily cash flow over the last 12 months. 
For Jackson, modelling is performed on how quickly their
different liabilities could be called, and how quickly they could
also liquidate their assets, ensuring that at 30 days, 90 days 
and one year the cash available exceeds potential obligations.

For Prudential Group, there is a committed corporate credit

facility for liquidity.

Non-financial risk
Prudential’s Group Risk Framework also covers non-financial
risks – operational risk, business environment risk and 
strategic risk. Prudential processes a large number of complex
transactions across numerous and diverse products, and is
subject to a number of different legal and regulatory regimes.
Prudential outsources several operations, including certain 
UK processing and IT functions and is thus reliant upon the
operational processing performance of its outsourcing
partners.

Business units are responsible for the management of 
the non-financial risks associated with their business. They
conduct a formal self-assessment of material operational risks
and assess their impact and likelihood. Business units also
identify controls available to mitigate the impact and/or
likelihood of the identified risk. The quality of the control’s
design is also assessed.

Quantitative analysis is carried out for operational risks with
material and potential direct losses (i.e. excluding opportunity
costs and lost revenue). For each risk, the analysis describes
the possible manifestations of the risk and the controls against
it in each business unit and, on this basis, frequency and
severity parameters are assigned to each risk. The effect of
operational risk on the Group as a whole is analysed by
aggregating the individual risks using a Group operational risk
capital model, allowing for the correlations and diversification
effects between different risk types and business units.

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Prudential plc Annual Report 2007

Corporate responsibility review

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Acting responsibly 
Corporate Responsibility (CR) is fundamental to how
Prudential operates and as a philosophy is firmly embedded 
in the business.

Prudential recognises that its stakeholders, including its
customers, employees, shareholders and the communities
around its businesses, increasingly support those companies
that define and exhibit sound values around trust, ethics 
and environmental responsibility. These values have been
fundamental to Prudential since its foundation 160 years ago.
Prudential also believes that its performance in key areas 

of conduct such as corporate governance, environmental
management and employment practices can have a significant
and positive impact on the Group’s financial performance. 

Prudential’s main focus in 2007 was to ensure that its CR

strategy continued to align with its business objectives and
with its stakeholder concerns. 

Management and policy
The Group’s internal control processes are detailed in the
Group Governance Manual. The manual includes the Group
Code of Business Conduct, its CR Policy and its Health and
Safety Policy. While business units are required to establish 
any additional processes required for compliance with local
statutory and regulatory requirements, the Group’s policies
often go further than local/domestic legislative requirements.

The manual is itself supported by the Group Risk

Framework, which provides an overview of the Group-wide
philosophy and approach to risk management. The Group’s
risk categorisation encompasses all of the principles in the
Group Code of Business Conduct. Risks are assessed against
non-financial impacts such as the customer experience,
statutory and regulatory requirements and, not least, 
reputation and brand.

Prudential’s Group Finance Director, Philip Broadley, 
has Board level responsibility for social, environmental and
ethical risk management. The Board discusses Prudential’s
performance on these areas at least once a year. The Board 
also annually reviews and approves Prudential’s CR report 
and strategy. 

Below the Board, the Corporate Responsibility Committee

is a specialist Group-wide committee chaired by the Group
Finance Director. It is responsible for reviewing business
conduct and social and environmental policy and ensures
consistency of approach across the Group’s international
businesses. 

The Corporate Responsibility team, which is located in
Group Head Office (GHO), develops Prudential’s CR strategy,
provides training across the Group, and works closely with
individual business units to provide advice, ensuring that the
Group’s core values are consistently maintained. The CR team
also assists with the development and adaptation of Group-wide
initiatives so that they not only fit the overall Group principles
but are also adapted to meet local needs.

Group Code of Business Conduct
Prudential’s Group Code of Business Conduct (the Code) 
sets out the ethical standards the Board requires of itself, 
its employees, agents and others working on behalf of the
Group, in their dealings with employees, customers,
shareholders, suppliers, competitors, the wider community
and the environment. This policy is in force across the Group
and compliance by all business units is mandatory. The Code 
is published both internally on the Group Head Office (GHO)
intranet and externally on the Prudential website. It is also
integrated within the Group Governance Manual and is
covered by the annual compliance certification process. 
In 2007, the Code was revised to incorporate a clause on 
anti-money laundering and financial crime. This is now
available on Prudential’s website at www.prudential.co.uk

Stakeholder dialogue
Stakeholder engagement enables employees and relevant
external groups to help shape what Prudential does and ensure
that their reasonable expectations are translated into business
value. This means listening to and working with our stakeholders
and being very clear about our intentions and priorities. 

To obtain feedback from our stakeholders and to ensure
our brand values are maintained, Prudential conducts periodic
surveys on a range of topics such as: how the Company is
perceived; what it does well, and where it could improve. 

Improving financial capability 
The Group’s core financial education programme remains
focused on the need to play our part in enabling consumers to
make the right decisions for their individual savings/financial
needs. Such decisions range from debt management to
savings. Informing and empowering consumers to make 
such decisions will, Prudential believes, build better and more
permanent relationships between consumers and providers. 
Prudential began developing its Financial Capability
programme in the United Kingdom in 2001. Seven years 
later, Prudential is seeing significant continued progress, 
both in the UK and, increasingly internationally.

In the UK, via partnerships with such diverse organisations

as Citizens Advice; the Personal Finance Education Group
(pfeg); Specialist Schools and Academies Trust and National
Institute of Adult Continuing Education, thousands of adults
and children are now benefiting from learning how to make
decisions that will have a profound effect on their financial
well-being. 

Prudential extended its initiative to Asia in 2004, with an
innovative programme called ‘Investing in Your Future’, which
focuses on women, who are often responsible for planning
their family’s financial needs. This was first launched in 
China and rolled out in Vietnam in 2005 and to India in 2006.
To date, more than 14,400 women have graduated from the
programme in Asia.

81

 
 
 
Corporate responsibility review
continued

Investing in our communities 
In 2007, Prudential invested £4.9 million in a wide range of
projects around its business, supporting education, welfare
and environmental initiatives. This total includes the significant
contribution made by many of the employees around the
Group through volunteering, often linked with professional
skills development. It also includes direct donations to
charitable organisations of £3.1 million. 

Prudential recognises that many employees already make
a significant contribution to charities as volunteers in their own
free time. The Chairman’s Award was set up to recognise this
considerable involvement in the local community and to give
all the Group’s employees the opportunity to get involved 
with a local charitable project by increasing the value of the
community support they offer through additional contributions.

The charities that Prudential supports were selected
following a Group-wide survey of its employees, which
identified a preference for projects that address the needs of
children and the elderly within their local community. Prudential
has identified sustainable projects which, where possible, 
have education at their core. This lies at the heart of our CR
programme to raise levels of financial capability worldwide.
In 2007, over 2,000 employees registered to volunteer 
and The Chairman’s Award supported over 50 projects around
the world. Similarly, Jackson National Life Insurance Company
(Jackson) formed the Jackson National Community Fund
(JNCF) and Jackson in Action, an employee volunteering
programme. In its inaugural year, JNCF and the Jackson 
in Action programme donated more than US$1 million in
corporate sponsorships, in-kind donations, and donation
matches to charitable organisations that benefit children 
and the elderly. Jackson’s employees have also shared more
than 2,250 hours of their time with the community. 

Responsible Investment (RI)
M&G‘s approach to responsible investment (RI) is set out in 
the booklet ‘Issues Arising from Share Ownership’, available 
at (www.mandg.co.uk). RI has focused principally on 
equity markets. However, with around £19.3 billion (as at
31 December 2007) of funds under management, PRUPIM, 
is one of the UK’s largest commercial property investment
managers and accounts for over 75 per cent of Prudential’s
direct environmental impact in the UK. Through participation
in the Institutional Investors Group on climate change and its
participation on the property working group of the United
Nations Environment Programme Finance Initiative (UNEPFI),
PRUPIM is creating awareness of the implications of climate
change for property investment and how Prudential can
constructively address this important issue. 

In 2007, PRUPIM set up an innovative project called the
Improver Portfolio to examine ways it can reduce a ‘typical’
property portfolio’s carbon footprint while maintaining or even
enhancing investment returns. The Improver Portfolio consists
of 25 PRUPIM-managed properties covering all sectors.

Employees
We strive to create an environment in Prudential that attracts
and retains the right people – those who are committed and
able to deliver top performance for our customers and
shareholders. We understand that to support our aim of being
a leading international retail financial services company we need
to have the right people in the right number at the right time. 
Our key driver in Human Resources (HR) is to deliver the
leaders and leadership the Prudential Group needs now and
into the future. Our HR Strategy is to achieve this by focusing
on five key challenges:

— Getting the right people into the business. 
— Building and rewarding performance. 
— Growing a strong talent pipeline. 
— Developing credible successors. 
— Developing an organisation that works.

Employee engagement
We recognise that key to the success of our business is having
engaged and committed staff. We believe that effective
communication is invaluable in achieving this goal. Each of our
business units has its own intranet site which is used to keep
staff updated on the performance of the business and other
relevant issues. They also provide staff with an opportunity 
to pose questions to their business Chief Executive. Annually
the Group Chief Executive hosts a conference for our top 
100 people (Group Leadership Team) to provide direction 
on the strategic intent of the Group and help them to fulfil 
their business roles within the context of the requirements 
of the Group.

There are also a number of employee consultation forums,

such as the M&G staff Consultative Committee and the UK
Insurance Operations’ Employee Forum. This gives employees an
opportunity to express their views and discuss issues of concern.
Employee surveys are an effective way of gauging the
opinions and level of satisfaction of our employees. Several of
our business units run surveys, for example, Jackson National
Life has conducted an employee satisfaction survey in its Denver
office for the last few years and has seen an increase in employee
satisfaction over this period. In 2007, Jackson conducted an
employee satisfaction survey in its Lansing office and has
established a number of task forces to address concerns that
employees raised in the survey. Jackson also conducted an
employee satisfaction survey in its affiliated network of four
independent broker-dealers, National Planning Holdings. 
The survey identified that career development was a priority
for its employees. To address this, an online career exploration
and development tool was developed. The online tool delves
further into career development with participants completing
self-assessments and documenting their career goals while
aligning their activities with opportunities for growth within 
the Jackson network. 

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As part of our reward practices we believe it is important to
enable employees to share in the success of the Group through
share ownership. In the UK we operate two all employee share
plans: a share investment plan and a save as you earn scheme.
Fifty three per cent of eligible employees in the UK participate
in the save as you earn scheme and nine per cent in the share
investment plan. In Asia we operate two save as you earn
schemes similar to the UK scheme: one for employees and 
one for agents. Twenty-one per cent of eligible employees and
15 per cent of eligible agents participate in these schemes.

Diversity
We strive to ensure that Prudential employees work in an
environment where everyone is respected and treated equally.
We believe that our workforce should represent the diversity
of our customer base. We fully recognise the value that a
diverse workforce brings to our organisation. It is Group policy
to give full and fair consideration and encouragement to the
employment of applicants with suitable aptitudes and abilities,
and to continuing the employment of staff who become
disabled, and to providing training and career development
opportunities to disabled employees.

In 2007, we were featured in the UK Times newspaper’s
Top 50 places for women to work and 13 per cent of our Group
Leadership Team are women. The majority of our business is
outside the UK. In the areas where we operate, we recognise
the importance of hiring and developing individuals from the
local talent market. In our Asia business 82 per cent of senior
managers are recruited from the local workforce.

In the UK, we are a founding member of Race for

Opportunity and are also members of Opportunity Now, the
Employee Forum on Age and the Employee Forum on Disability.

Training and development
Prudential has a long history of success – from its early roots 
in the UK right through to today’s international, diverse and
innovative business. Our continued success depends on
investing in people today and developing the next generation
of leadership.

To deliver the Leaders and Leadership that Prudential
needs both now and into the future, we undertake an annual
review of our talent across the Group, identifying, developing
and rewarding those people who will enable us to fulfil the
strategic options we want to consider.

In 2007, we implemented a series of Group-wide
management development programmes to assess senior 
talent within the business and identify the development activity
they need to be credible successors to future leadership roles.
These programmes help us benchmark our best people in
a consistent way and will support the movement of senior
people around the Group.

Also in 2007, we introduced the Momentum Programme;

a Group-wide initiative designed to identify high-potential
individuals early in their careers and provide them with
stretching opportunities to grow and develop the skills needed
to manage an international business. This programme is open
to both internal and external candidates and has attracted
applicants from across the world.

Within Prudential there is an array of different learning and
development activities which take place and which are readily
available to employees. For example, M&G meets employees’
individual learning needs through online training, one-to-one
coaching and more traditional classroom delivery. Prudential
UK has developed an online portal ‘Learning Space’, which
enables staff to access relevant learning for their personal and
professional development.

In Asia, employee education is provided across the Group’s

Asian markets through PRUuniversity, which is available to all
staff and is offered in a number of languages. Programmes
covering management, leadership, technical and business
skills as well as a comprehensive range of self-improvement
materials including language courses are available with many
being endorsed by external learning institutions. 

We see the quality of our people as a key component of our
success and will continue to invest in both short and long-term
development activity over the coming years.

Working together
To support the Group’s ambitions it is important that the HR
teams maintain a consistent approach to our people agenda
across the Group through having a shared strategy and by
working together on joint projects. To effect this the worldwide
leadership team of the HR function meets regularly throughout
the year and the senior professionals worldwide meet in
function groups quarterly and as a senior team annually.
However, within our diverse organisation we recognise that
a one size fits all approach would not be appropriate therefore
individual business units need to assess the needs of their
business and use the relevant parts of the tools and processes
which are developed to support their individual business. 

Customers
Prudential has approximately 10 million customers in Asia, 
over three million policies and contracts in force across the 
US through Jackson, and over seven million customers in the
UK through Prudential UK. 160 years after its foundation,
Prudential remains committed to providing a high level of
customer service, communicating openly with customers,
providing clear information and to monitoring levels of
satisfaction.

In the UK, the financial services industry is working with

the UK regulator, Government and consumers to improve 
the way they treat customers. Prudential UK has signed up 
to the Association of British Insurers’ (ABI) Customer Impact
Scheme. This Scheme is part of the industry’s commitment to
continuously build on customers’ experiences, and Prudential
will participate in an annual customer survey, to measure
changes in its customers’ experiences and attitudes. 

Jackson measures its customer service quality through
annual benchmarking surveys. Prudential Corporation Asia 
has also developed a regional survey, to assess the likelihood 
of its customers recommending Prudential Corporation Asia 
to their family and friends.

83

 
 
 
Corporate responsibility review
continued

Donations
Prudential is committed to supporting the communities 
where it is an employer. In 2007, the Group spent £4.9 million
in support of its various communities. Direct donations to
charitable organisations amounted to £3.1 million, of which
approximately £2.2 million came from EU operations. 

This is broken down as follows: Education £1,175,000;
Social and Welfare £611,000; Environment and Regeneration
£86,000; Cultural Activities £96,000 and Staff Volunteering
£228,000. The aggregate figure for charitable donations from
Prudential’s non-EU subsidiaries (Jackson National Life
Insurance Company and Prudential Corporation Asia)
amounted to £0.9 million. 

It is the Group’s policy not to make donations to political
parties nor to incur political expenditure, within the meaning of
those expressions as defined in the UK Political Parties, Elections
and Referendums Act 2000, and the Group did not make any
such donations or incur any such expenditure in 2007.

Further information can be found in ‘Acting Responsibly’,
the Group’s Corporate Responsibility Report 2007/8, accessed
at www.prudential.co.uk/prudential-plc/cr/  Hard copies of
the report are available from the Group’s CR team: Laurence
Pountney Hill, London EC4R 0HH. Tel: 020 7548 3706.

Environment/sustainable development
Protecting the environment is essential for the quality of life 
of current and future generations. The challenge is to combine
continuing economic growth with long-term sustainable
development. Prudential is committed to ensuring that its
policies and business actions promote the consideration of 
the environment.

In 2007, Prudential became one of 38 companies from the
financial services sector to endorse the ClimateWise principles.
The principles have been developed by leading global
insurers, reinsurers, brokers and asset managers to promote
positive action on climate change. They will enable companies
to build climate change into their business operations
(www.climatewise.org.uk/).

Under the European Union Energy Performance of
Buildings Directive, Energy Performance Certificates (EPCs)
will be required for any building that is constructed, sold, or
rented. EPCs will rate the energy performance of a building,
enabling both property investors and prospective occupiers 
to consider energy efficiency ratings and levels of carbon
emissions. Prudential will be introducing EPCs, initially in the
UK, for its commercial investment property portfolio and its
occupied property portfolio. Prudential will implement the
directive elsewhere in accordance with national regulations.
In the US, Jackson has carefully monitored and worked to
minimise any negative environmental impact since it moved to
its current headquarters in 2000, working with state and local
authorities on new projects which protect the environment. 

Supply chain management
Prudential recognises that its own social, environmental 
and economic impacts go beyond the products and 
services it supplies to include the performance of its suppliers
and contractors. 

It is therefore Prudential’s policy to work in partnership
with its suppliers who operate with policies and procedures
consistent with the standards set out in its Group Code of
Business Conduct and to help them reduce their impact on 
the environment. Procurement practices in Prudential UK 
have been successfully accredited with the Chartered Institute
of Purchasing and Supply certification, which is an industry
benchmark of recognised good practice.

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Corporate governance

86 Board of directors
89 Corporate governance report

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Board of directors

Sir David Clementi
Chairman

Mark Tucker
Group Chief Executive

Philip Broadley
Group Finance Director

Tidjane Thiam
Chief Financial Officer

Clark Manning
Executive director

Michael McLintock
Executive director

Nick Prettejohn
Executive director

Barry Stowe
Executive director

Sir Winfried Bischoff
Non-executive director

Keki Dadiseth
Non-executive director

Michael Garrett
Non-executive director

Ann Godbehere
Non-executive director

Bridget Macaskill
Non-executive director

Kathleen O’Donovan 
Non-executive director

James Ross 
Non-executive director

Lord Turnbull
Non-executive director

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Prudential plc Annual Report 2007

Chairman

Sir David Clementi FCA MBA 
Chairman and Chairman of the Nomination Committee
Sir David Clementi has been Chairman of Prudential since December
2002. In 2005, Sir David was appointed as President of the Investment
Property Forum. In 2003, he joined the Financial Services Authority's
Financial Capability Steering Group, and was appointed by the Secretary 
of State for Constitutional Affairs to carry out a review of the regulation of
legal services in England and Wales, which was completed in 2004. Since
2003, he has been a non-executive director of Rio Tinto plc. In addition, 
Sir David is a Trustee of the Royal Opera House, and with effect from
23 May 2008, he will also be a non-executive director of Foreign & Colonial
Investment Trust PLC. From 1997 to 2002, he was Deputy Governor of the
Bank of England. During this time he served as a member of the Monetary
Policy Committee and as a non-executive director of the Financial Services
Authority. From 1975 to 1997, he worked for the Kleinwort Benson Group,
latterly as Chief Executive.

Executive directors

Mark Tucker ACA 
Group Chief Executive 
Mark Tucker was re-appointed as an executive director in May 2005, 
when he also became Group Chief Executive. From May 2004 to 
March 2005, he was Group Finance Director, HBOS plc and director of
Halifax plc. Previously, Mark was an executive director of Prudential from
1999 to 2003, and from 1993 to 2003 he was Chief Executive of Prudential
Corporation Asia, and also held senior positions in Prudential's businesses
in the UK and US. Mark first joined Prudential in 1986, having previously
been a tax consultant at PriceWaterhouse UK in London.

Philip Broadley FCA 
Group Finance Director (until 25 March 2008)
Philip Broadley has been an executive director of Prudential and Group
Finance Director since May 2000. He is currently Vice-Chairman of the 
100 Group of Finance Directors, having previously been its Chairman from
2005 until 2007, and he was a member of the Insurance Advisory Group 
of the International Accounting Standards Board. Philip is also President 
of the Przezornosc Charitable Foundation, which has been established in
Poland in recognition of former policyholders with whom the Company
lost contact. Previously, he was with the UK firm of Arthur Andersen,
where he became a partner in 1993. Philip will stand down as a director 
at the next Annual General Meeting on 15 May 2008.

Tidjane Thiam 
Chief Financial Officer (from 25 March 2008)
Tidjane Thiam has been appointed as an executive director of Prudential
and Chief Financial Officer with effect from 25 March 2008. He was
previously Chief Executive Officer, Europe at Aviva, where he also held
successively the positions of Group Strategy and Development Director
and Managing Director, Aviva International. Prior to that, Tidjane was a
partner with McKinsey & Company in France and one of the leaders of
their Financial Institutions practice, focusing on insurance companies 
and banks. Earlier in his career, he spent a number of years in Africa 
where he was Chief Executive and then Chairman of the National Bureau
for Technical Studies and Development in Cote d'Ivoire and a cabinet
member as Minister of Planning and Development. He is a non-executive
director of Arkema in France, a member of the Council of the Overseas
Development Institute (ODI) in London and a sponsor of Opportunity
International, a charity focusing on microfinance in developing countries.

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Clark Manning FSA MAAA 
Executive director
Clark Manning has been an executive director of Prudential since January
2002. He is also President and Chief Executive Officer of Jackson National
Life. He was previously Chief Operating Officer, Senior Vice President and
Chief Actuary of Jackson National Life, which he joined in 1995. Prior to
that, he was Senior Vice President and Chief Actuary for SunAmerica Inc,
and prior to that Consulting Actuary at Milliman & Robertson Inc. Clark 
has more than 25 years' experience in the life insurance industry, and 
holds both a bachelor's degree in actuarial science and an MBA from the
University of Texas. He also holds professional designations of Fellow of
the Society of Actuaries (FSA) and Member of the American Academy of
Actuaries (MAAA).

Michael McLintock 
Executive director 
Michael McLintock has been an executive director of Prudential since
September 2000. He is also Chief Executive of M&G, a position he held at
the time of M&G's acquisition by Prudential in 1999. Michael joined M&G
in 1992. He is also a non-executive director of Close Brothers Group plc.

Nick Prettejohn 
Executive director 
Nick Prettejohn has been an executive director of Prudential and Chief
Executive, Prudential UK and Europe since January 2006. He is also a
board member of the ABI, Chairman of the Financial Services Practitioner
Panel (having previously been Deputy Chairman), and a board member 
of the Royal Opera House. Previously, he was Chief Executive of Lloyd's 
of London from 1999 until 2005. Nick joined the Corporation of Lloyd's 
in 1995 as Head of Strategy, and played a key role in the Reconstruction
and Renewal process, which reorganised Lloyd's after the losses of the 
late 1980s and early 1990s. Following the successful completion of the
reorganisation in 1996, he became Managing Director of Lloyd's Business
Development Unit and in 1998, he also assumed responsibility for Lloyd's
North America business unit. Prior to his appointment to Lloyd's, Nick was
responsible for corporate strategy at National Freight Corporation plc, 
and prior to that he was a partner at management consultants Bain and Co
and a director of private equity company Apax Partners.

Barry Stowe
Executive director
Barry Stowe has been an executive director of Prudential since November
2006, and Chief Executive, Prudential Corporation Asia since October
2006. Previously, he was President, Accident & Health Worldwide for AIG
Life Companies. He joined AIG in 1995, and prior to that was President and
CEO of Nisus, a subsidiary of Pan-American Life, from 1992-1995. Prior to
Nisus, Barry spent 12 years at Willis Corroon in the US.

Non-executive directors

Sir Winfried Bischoff
Independent non-executive director 
Sir Winfried Bischoff has been an independent non-executive director of
Prudential since 2 August 2007. Sir Win has been Chairman of Citi Europe
and a Member of The Management, Operating and Business Heads
Committees of Citigroup Inc since May 2000. He was Acting Chief Executive
Officer of Citigroup Inc from 5 November 2007 to 11 December 2007, 
when he was appointed Chairman of Citigroup Inc. In addition, Sir Win is
Chairman of the European Advisory Board of Citigroup Inc., and has been 
a non-executive director of The McGraw-Hill Companies, New York and of
Eli Lilly and Company, Indianapolis since June 2000, and of Land Securities
since November 1999. Prior to that, Sir Win joined the Company Finance
Division of J. Henry Schroder & Co. Limited, London, in 1966 and in 1971, 
he was appointed as Managing Director of Schroders Asia Limited, Hong
Kong. He returned to London in January 1983, and was appointed Chairman
of J. Henry Schroder & Co. in October 1983. Sir Win was appointed Group
Chief Executive of Schroders plc in December 1984 and as Chairman of

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Board of directors
continued

Schroders plc in May 1995, until the acquisition of Schroders, an investment
banking business, by Citigroup Inc. in May 2000. In addition, Sir Win was 
a non-executive director of Cable and Wireless plc from 1991 and Deputy
Chairman from 1995 to 2003. His other non-executive directorships
included: IFIL Finanziaria di Partecipazioni SpA, Italy (1999-2004), 
Siemens Holdings Plc (2001-2003), and Akbank T.A.S. (2007-2008).

Keki Dadiseth FCA 
Independent non-executive director 
and member of the Remuneration Committee
Keki Dadiseth has been an independent non-executive director 
of Prudential since April 2005. During 2006, he was appointed as a 
non-executive director of ICICI Prudential Life Assurance Company
Limited and ICICI Prudential Trust Limited. He is also a member of 
the Advisory Board of Marsh & McLennan Companies Inc. and an
International Advisor to Goldman Sachs. In addition, Keki is a director 
of Nicholas Piramal Limited, Siemens Limited, Britannia Industries Limited
and The Indian Hotels Company Limited, all quoted on the Bombay Stock
Exchange. He is also a director of the Indian School of Business and acts 
as a trustee of a number of Indian charities. Before he retired from Unilever
in 2005, Keki was Director, Home and Personal Care, responsible for the
HPC business of Unilever worldwide, a Board member of Unilever PLC 
and Unilever N.V. and a member of Unilever's Executive Committee. 
He joined Hindustan Lever Ltd in India in 1973.

Michael Garrett 
Independent non-executive director 
and member of the Remuneration Committee 
Michael Garrett has been an independent non-executive director of
Prudential since September 2004. He worked for Nestlé from 1961,
becoming Head of Japan (1990-1993), and then Zone Director and Member
of the Executive Board, responsible for Asia and Oceania, and in 1996 his
responsibilities were expanded to include Africa and the Middle East.
Michael retired as Executive Vice President of Nestlé in 2005. He served the
Government of Australia as Chairman of the Food Industry Council and as 
a Member of the Industry Council of Australia, and was also member of the
Advisory Committee for an APEC (Asia-Pacific Economic Cooperation) Food
System, a Member of The Turkish Prime Minister's Advisory Group and the
WTO (World Trade Organization) Business Advisory Council in Switzerland.
Michael remains a director of Nestlé in India, and was appointed Chairman of
the Evian Group in 2001, a think tank and forum for dialogue promoting free
trade. He also serves as a non-executive director on the Boards of the Bobst
Group Switzerland, Hasbro Inc. in the USA, and Gottex Fund Management
Holdings Limited in Guernsey. In addition, he is a member of the Finance and
Performance Review Committee of The Prince of Wales International
Business Leaders Forum (IBLF), as well as a Member of the Swaziland
International Business Advisory Panel under the auspices of the Global
Leadership Foundation (GLF) London.

Ann Godbehere FCGA
Independent non-executive director 
and member of the Audit Committee 
Ann Godbehere has been an independent non-executive director of
Prudential since 2 August 2007, and has been a member of the Audit
Committee since 1 October 2007. She began her career in 1976 with 
Sun Life of Canada, joining Mercantile & General Reinsurance Group 
in 1981, where she held a number of management roles rising to Senior 
Vice President and Controller for life and health and property/casualty
businesses in North America in 1995. In 1996, Swiss Re acquired Mercantile
& General Reinsurance Group, and Ann became Chief Financial Officer 
of Swiss Re Life & Health, North America. In 1997, she was made Chief
Executive Officer of Swiss Re Life & Health, Canada. She moved to London
as Chief Financial Officer of Swiss Re Life & Health Division in 1998 and
joined the Property & Casualty Business Group, based out of Zurich, 
as Chief Financial Officer on its establishment in 2001. In 2003, she was
appointed Chief Financial Officer of the Swiss Re Group. Ann is also a non-
executive director of Ariel Holdings Limited, Atrium Underwriting plc and
Atrium Underwriting Limited, and Chief Financial Officer of Northern Rock.

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Prudential plc Annual Report 2007

Bridget Macaskill 
Independent non-executive director, Chairman of the Remuneration
Committee and member of the Nomination Committee
Bridget Macaskill has been an independent non-executive director of
Prudential since September 2003. She rejoined the Board of Prudential
having previously resigned due to a potential conflict of interest in 2001.
She has been a member of the Remuneration Committee since 2003 and
became Chairman of the Remuneration Committee in May 2006. Bridget 
is a non-executive director of the Federal National Mortgage Association
(Fannie Mae) and Scottish & Newcastle PLC. She was previously a non-
executive director of J Sainsbury Plc. Prior to that she spent 18 years at
OppenheimerFunds Inc, a major New York based investment management
company, the final 10 years of which she was Chief Executive Officer.

Kathleen O'Donovan ACA
Independent non-executive director 
and Chairman of the Audit Committee
Kathleen O'Donovan has been an independent non-executive director 
of Prudential since May 2003. She has been a member of the Audit
Committee since 2003 and became Chairman of the Audit Committee in
May 2006. Kathleen is a non-executive director and Chairman of the Audit
Committees of Great Portland Estates PLC and Trinity Minor plc, and a 
non-executive director of ARM Holdings plc. She is also Chairman of the
Invensys Pension Scheme. Previously, she was a non-executive director
and Chairman of the Audit Committees of the EMI Group plc and the Court
of the Bank of England, and a non-executive director of O2 plc. Prior to
that, Kathleen was Chief Financial Officer of BTR and Invensys, and before
that she was a partner at Ernst & Young.

James Ross 
Senior independent non-executive director 
and member of the Remuneration and Nomination Committees
James Ross has been an independent non-executive director since May
2004 and the Senior Independent Director since May 2006. He holds 
non-executive directorships with McGraw Hill in the US and Schneider
Electric in France. He is also Chairman of the Leadership Foundation for
Higher Education and of the Liverpool School of Tropical Medicine. James
was previously a non-executive director of Datacard Inc in the US, and
prior to that Chairman of National Grid plc and Littlewoods plc. He was 
also Chief Executive of Cable and Wireless plc and Chairman and Chief
Executive of BP America Inc., and a Managing Director of the British
Petroleum Company plc.

Lord Turnbull KCB CVO
Independent non-executive director 
and member of the Audit Committee
Lord Turnbull has been an independent non-executive director of
Prudential since May 2006, and a member of the Audit Committee since
January 2007. He entered the House of Lords as a Life Peer in 2005. In
2002, he became Secretary of the Cabinet and Head of the Home Civil
Service until he retired in 2005. Prior to that, he held a number of positions
in the civil service, including Permanent Secretary at HM Treasury;
Permanent Secretary at the Department of the Environment (later
Environment, Transport and the Regions); Private Secretary (Economics) 
to the Prime Minister; and Principal Private Secretary to Margaret Thatcher
and then John Major. He joined HM Treasury in 1970. Lord Turnbull is a
non-executive director of Frontier Economics Ltd and The British Land
Company PLC, and was formerly a non-executive director of the Arup
Group. He also works part-time as a Senior Adviser to the London partners
of Booz Allen Hamilton (UK).

Corporate governance report

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Governance and the role of the Board
The Board is responsible to shareholders for creating 
and delivering sustainable shareholder value through the
management of the Group’s business. This governance report
explains Prudential’s governance policies and practices, and
sets out how the Board manages the business for the benefit 
of shareholders, promoting long-term shareholder interest.
The governance rules applicable to all UK companies
admitted to the Official List of the UK Listing Authority are 
set out in the Combined Code, published by the Financial
Reporting Council in June 2003, and revised in 2006. The
directors believe that good corporate governance is central to
achieving the Group’s objectives and maximising shareholder
value, and are committed to high standards of corporate
governance. The Board supports the Combined Code, 
and confirms that it has complied with all of the provisions 
set out in Section 1 throughout the financial year ended 
31 December 2007, and has applied the principles as set 
out below and in the Directors’ Remuneration Report.

Board composition, appointments and election/re-election
As at 31 December 2007, the Board comprised the Chairman,
six executive directors and eight independent non-executive
directors. During the year, Sir Winfried Bischoff and Ann
Godbehere were appointed by the Board as non-executive
directors on 2 August 2007, and Roberto Mendoza retired as
a non-executive director after seven years in office on 17 May
2007, with effect from the conclusion of the Annual General
Meeting. Tidjane Thiam will join the Board as Chief Financial
Officer on 25 March 2008. The biographies of all current
directors and Tidjane Thiam are set out on pages 87 to 88. 
The Board may appoint directors, up to the maximum 
total number of 20 directors set out in the Company’s Articles
of Association, and any director appointed by the Board 
will retire at the first Annual General Meeting following his 
or her appointment and offer himself or herself for election 
by shareholders. Accordingly, Sir Winfried Bischoff, Ann
Godbehere and Tidjane Thiam will retire and offer themselves
for election at the Annual General Meeting on 15 May 2008. 
Under the current Articles of Association of the Company, 

all directors must retire as directors at least every three years,
and therefore Keki Dadiseth and James Ross will retire and offer
themselves for re-election at the Annual General Meeting on 
15 May 2008. The current Articles of Association also state 
that at every Annual General Meeting at least one third of the
current directors must retire by rotation and therefore Kathleen
O’Donovan and Lord Turnbull will retire by rotation at the
Annual General Meeting on 15 May 2008 and offer themselves
for re-election. Philip Broadley, Group Finance Director until 
25 March 2008, will also retire at the Annual General Meeting 
on 15 May 2008.

Non-executive directors are usually appointed for an initial
three-year term, commencing with their election by shareholders
at the first Annual General Meeting following their appointment.
Each appointment is reviewed towards the end of this period
against performance and the requirements of the Group’s
businesses. Non-executive directors are typically expected to
serve for two three-year terms from their initial election by
shareholders, although the Board may invite them to serve for 

an additional period. The terms and conditions of appointment
of all directors are available for inspection at the Company’s
registered office during normal business hours and at the
Annual General Meeting. 

The Board is actively engaged in succession planning 

for both executive and non-executive roles to ensure
composition is periodically renewed, and that the Board 
retains its effectiveness at all times. This is delivered through an
established review process that is applied across all businesses
and covers both director and senior management succession
and development. The Board reviews the outcomes of the
review annually and actions arising from the review are
implemented as part of the management development agenda.
We believe that our non-executive directors bring a wide range
of business, financial and global experience to the Board and
its committees. Our executive directors, who head up the 
main businesses of the Group, each bring an in-depth
understanding to the Board of their particular business, 
its markets and its challenges, ensuring coverage of the
breadth and depth of the Group’s principal activities.

Role of the Board
The roles of Chairman and Group Chief Executive are separate
and clearly defined, and the scope of these roles has been
approved by the Board so that no individual has unfettered
powers of decision. The Chairman is responsible for the
leadership and governance of the Board as a whole and the
Group Chief Executive for the management of the Group and
the implementation of Board strategy and policy on the Board’s
behalf. In discharging his responsibilities, the Group Chief
Executive is advised and assisted by the Group Executive
Committee, comprising all the business unit heads and a 
Group Head Office (GHO) team of functional specialists. 

James Ross is the Company’s Senior Independent Director,

to whom concerns may be conveyed by shareholders if they
are unable to resolve them through the existing mechanisms
for investor communications, or where such channels are
inappropriate. 

The Board’s terms of reference, which are regularly
reviewed, set out those matters specifically reserved to it for
decision, in order to ensure that it exercises control over the
Group’s affairs. These include approval of the annual and
interim results, strategy and corporate objectives, operating
plans, significant transactions and matters affecting the
Company’s share capital.

Powers of directors
The management and control of the business and affairs 
of the Company are vested in the Board. The Board may
exercise all powers conferred on it by the Memorandum of
Association, the Articles of Association, and the Companies
Acts. This includes the powers of the Company to borrow
money and to mortgage or charge any of its assets (subject 
to limitations in the Companies Acts and the Articles) and to
give a guarantee, security or indemnity in respect of a debt 
or other obligation of the Company. The Board may exercise 
all powers and do everything within the power of the
Company, other than matters required by the Companies 
Acts to be dealt with in general meeting.

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Governance framework
To promote effective governance across all of its operations,
the Board has approved a governance framework which maps
out the internal approvals processes and those matters which
may be delegated. These principally relate to the operational
management of the Group’s businesses and include pre-
determined authority limits delegated by the Board to the
Group Chief Executive for further delegation by him in respect
of matters which are necessary for the effective day-to-day
running and management of the business.

The chief executive of each business unit, who in respect
of his business unit reports to the Group Chief Executive, has
authority for management of that business unit and has
established a management board comprising its most senior
executives. In accordance with the Group Governance
Framework, business unit chief executives annually certify
their compliance with the requirements of the framework. 

Board and committee meetings and attendance
During 2007, the Board met 11 times and held a separate
strategy meeting. Each year, at least one of the Board meetings

is held at one of the Group’s business operations to facilitate 
a fuller understanding of the business. In January 2007, 
a Board meeting was held in Mumbai, and the Board visited 
the Group’s various operations in Mumbai, and attended 
a day of presentations given by senior managers of Prudential
Corporation Asia. These presentations covered the diversity 
of businesses across Asia and included presentations by the
Indian joint venture companies with ICICI, and by the country
heads of a number of our different operations. The Board also
spent half a day visiting the Group’s Mumbai operations centre
and meeting senior operations managers. 

The majority of directors attended all eight scheduled
Board meetings occurring during their period in office, apart
from some absence due to prior commitments. There were
three additional Board meetings, and the majority of the
directors attended those meetings. Where directors were not
able to attend any of the meetings, their views were canvassed
by the Chairman prior to the meeting. The table below details
the number of Board and Committee meetings attended by
each director throughout the year. A further nine ad hoc 
Board Committee meetings took place during the year. 

Number of meetings in year

Sir David Clementi 
Sir Winfried Bischoff note 1
Philip Broadley
Keki Dadisethnote 2
Michael Garrettnote 3
Ann Godbeherenote 4
Bridget Macaskillnote 5
Clark Manning
Michael McLintocknote 6
Roberto Mendozanote 7
Kathleen O’Donovannote 8
Nick Prettejohn
James Ross 
Barry Stowe
Mark Tucker
Lord Turnbull

Figures in brackets indicate the maximum number of meetings which the
individual could have attended in the period in which they were a Board 
or Committee member.

*During 2007, there were eight scheduled Board meetings and three
additional Board meetings. In addition, there was a strategy event
attended by all directors.
† During 2007, there were seven scheduled Audit Committee meetings.
‡ During 2007, there were four scheduled Remuneration Committee
meetings and three additional meetings. 

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Prudential plc Annual Report 2007

Full 
Board
Meetings*

Audit
Committee
Meetings†

Remuneration
Committee
Meetings‡

Nomination
Committee
Meetings

11

11 (11)
2 (2)
11 (11)
10 (11)
10 (11)
2 (2)
10 (11)
11 (11)
10 (11)
5 (5)
9 (11)
11 (11)
11 (11)
11 (11)
11 (11)
11 (11)

7

n/a
n/a
n/a
6 (7)
n/a
2 (2)
n/a
n/a
n/a
n/a
7 (7)
n/a
7 (7)
n/a
n/a
7 (7)

7

n/a
n/a
n/a
7 (7)
7 (7)
n/a
7 (7)
n/a
n/a
3 (3)
n/a
n/a
n/a
n/a
n/a
n/a

2

2 (2)
n/a
n/a
n/a
n/a
n/a
2 (2)
n/a
n/a
n/a
n/a
n/a
2 (2)
n/a
n/a
n/a

Notes
1 Appointed as a director on 2 August 2007. 
2 Attended all scheduled Board meetings, but was unable to attend one
of the additional Board meetings and one of the Audit Committee
meetings due to prior commitments. 

3 Attended all scheduled Board meetings, but was unable to attend one

of the additional Board meetings due to a prior commitment. 
4 Appointed as a director on 2 August 2007 and as a member of the

Audit Committee on 1 October 2007. 

5 Attended all scheduled Board meetings, but was unable to attend one

of the additional Board meetings due to a prior commitment.

6 Unable to attend one scheduled Board meeting due to a long-standing

prior commitment. 

7 Resigned as a director on 17 May 2007. 
8 Unable to attend one scheduled Board meeting due to a long-standing
prior commitment, and unable to attend one of the additional Board
meetings due to a prior commitment. 

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The Chairman meets, at least annually, with the non-executive
directors without the executive directors being present.
During 2007, a meeting without the executive directors 
took place in December.

Board independence
The Company follows the Combined Code when 
determining the independence of its non-executive directors,
and in addition to that guidance Prudential is required to affirm
annually the independence of its Audit Committee members
under Sarbanes-Oxley legislation. Where necessary, the Board
ensures that appropriate processes are in place to manage any
possible conflict of interest.

In line with the principles of the Combined Code, the
Chairman was independent on appointment. Throughout the
year all non-executive directors were considered by the Board
to be independent in character and judgement, and
independent in accordance with the Combined Code. 

Keki Dadiseth also serves, at Prudential’s request, as a non-
executive director of ICICI Prudential Life Insurance Company
Limited, an Indian company which is owned 26 per cent by
Prudential, and of ICICI Prudential Trust Limited, an Indian
company which is owned 49 per cent by Prudential. The Board
does not consider that these appointments in any way affect
his status as an independent director of Prudential. 

Sir Winfried Bischoff has been Chairman of Citi Europe 
and a Member of The Management, Operating and Business
Heads Committees of Citigroup Inc. since May 2000. He is also
Chairman of the European Advisory Board of Citigroup Inc.
He was the acting Chief Executive Officer of Citigroup Inc. 
from 5 November 2007 to 11 December 2007 when he was
appointed Chairman of Citigroup Inc. Prudential has a number
of business relationships with Citi. The Board believes that, in
respect of the Combined Code, these business relationships
are not sufficiently material to compromise his independence
in matters relating to Prudential. 

Prudential is one of the UK’s largest institutional investors
and the Board does not believe that this situation compromises
the independence of those non-executive directors who are
also on the boards of companies in which the Group has a
shareholding. The Board also believes that such shareholdings
should not preclude the Company from having the most
appropriate and highest calibre non-executive directors. 

Other commitments 
The Board is satisfied that the Chairman’s other commitments
do not interfere with the day-to-day performance of his duties
for the Group, and that he has the commitment and capability
to make himself available under unforeseen circumstances,
should the need arise. The major commitments of the
Chairman, including changes during the year are detailed in 
his biography on page 87. 

Our executive directors may accept external directorships
and retain any fees earned from those directorships, subject to

prior discussion with the Group Chief Executive, and always
provided this does not lead to any conflicts of interest. In line
with the Combined Code, executive directors would be
expected to hold no more than one non-executive directorship
of a FTSE 100 company. A number of our executive directors
hold directorships of companies in the arts and educational
sectors, for which they do not receive any fees. One of our
executive directors, Michael McLintock, serves on the board 
of Close Brothers Group plc. The major commitments of our
executive directors are detailed in their biographies on 
page 87. Details of any fees retained are included in the
Directors’ Remuneration Report.

Our non-executive directors may serve on a number of

other boards, provided that they are able to demonstrate
satisfactory time commitment to their role at Prudential, 
and that they discuss any new appointment with the 
Chairman prior to accepting. This ensures that they do 
not compromise their independence and that any potential
conflicts of interest and any possible issues arising out of the
time commitments required by the new role can be identified
and addressed appropriately. The major commitments of our
non-executive directors are detailed in their biographies set
out on pages 87 to 88. 

Induction, development and evaluation 
Induction
The Company Secretary supports the Chairman in providing
tailored induction programmes for new directors and ongoing
training for all directors. Upon appointment, all directors
embark upon a wide-ranging induction programme covering,
amongst other things, the principal bases of accounting for the
Group’s results, the role of the Board and its key committees,
and the ambit of the internal audit and risk management
functions. In addition, they receive detailed briefings on the
Group’s principal businesses, its product range, the markets 
in which it operates and the overall competitive environment.
Other areas addressed include legal issues affecting directors
of financial services companies, the Group’s governance
arrangements, its investor relations programme, as well 
as its remuneration policies.

Ongoing development
Throughout their period in office, directors are continually
updated on the Group’s businesses and the regulatory and
industry-specific environments in which it operates, as well 
as on their legal and other duties and obligations as directors
where appropriate. These updates can be in the form of
written reports to the Board or meetings with senior executives
and, where appropriate, external sources. Non-executive
directors serving on key committees are also updated regularly
on matters specific to the relevant committee in order to
enhance their knowledge and effectiveness throughout their
term in office.

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A programme of ongoing professional development 
was undertaken for all directors in 2007, which covered a
number of sector-specific and business issues as well as legal,
accounting and regulatory changes and developments. Each
business unit head accompanied by relevant senior managers
gave a presentation to the Board during the course of the year
on the challenges and opportunities currently faced by their
business unit. In addition, senior managers of certain head
office functions, including Group Risk and Investor Relations,
presented to the Board on the key issues currently being
handled by the function. 

Performance evaluation 
Prudential continued its programme of annual evaluations of
the performance of the Board and its Committees in respect 
of 2007, in line with the requirements of the Combined Code. 
The aim was to improve the effectiveness of the Board and its
committees, and enhance the Group’s performance.

In 2007, the evaluation of the Board as a whole and of 
the Chairman was carried out by an independent consultant,
following a briefing by the Chairman and the Senior
Independent Director. Each director and the members of 
the Group Executive Committee completed a questionnaire
and were interviewed by the independent consultant. The
questions asked were based on the Combined Code and 
on previously identified matters, and sought views on the
effectiveness of the Board as a whole, and on the Chairman’s
performance. The independent consultant prepared a report
based on the various discussions held and presented and
discussed the overall results of the evaluation with the Board in
February 2008. The Board, without the Chairman present, met
under the chairmanship of the Senior Independent Director to 
review the performance of the Chairman. The use of external
providers for this purpose is kept under review.

In addition, the performance of the non-executive directors
and the Group Chief Executive was evaluated by the Chairman
in individual meetings. The Group Chief Executive individually
appraised the performance of each of the executive directors.

Internal and external support 
All directors have direct access to the services of the Company
Secretary who advises them on all corporate governance
matters, on Board procedures, and on compliance with
applicable rules and regulations. In order to ensure good
information flows, full Board and committee papers are
provided to the directors by the Company Secretary in the
ordinary course approximately one week before each Board
or committee meeting. 

The Board has approved a procedure whereby directors
have the right to seek independent professional advice at the
Company’s expense where this is appropriate to enable the
directors, either individually or as a group, to properly fulfil
their obligations. 

Copies of any instructions and advice given by an independent
professional adviser to a director are supplied by the director to
the Company Secretary who will, where appropriate, circulate 
to other directors sufficient information to ensure that other
members of the Board are kept informed on issues arising 
which affect the Company or any of its subsidiaries. 

Directors’ interests
Details of each director’s interests in shares of the Company
are set out in the Directors’ Remuneration Report on page 113. 

Directors’ indemnities and protections 
The Company has arranged appropriate insurance cover in
respect of legal action against directors and senior managers
of companies within the Prudential Group. In addition, the
Articles of Association of the Company permit the directors
and officers of the Company to be indemnified in respect of
liabilities incurred as a result of their office. Prudential also
provides protections for directors and senior managers of
companies within the Group against personal financial
exposure they may incur in their capacity as such. These
include qualifying third party indemnity provisions (as defined
by the relevant Companies Act) for the benefit of directors 
of Prudential, including, where applicable, in their capacity 
as directors of other companies within the Group. These
indemnities were in force during 2007 and remain in force.

Risk management and internal control 
The Board has overall responsibility for the Group’s system
of internal control, and for reviewing its effectiveness, and
confirms that there is an ongoing process in place for
identifying, evaluating and managing the significant risks 
faced by the Company, which is reviewed regularly. All
business units are required to confirm annually that they have
undertaken risk management during the year as required by
the Group Risk Framework, and that they have reviewed the
effectiveness of the systems of internal control. The results of
this review are reported to and reviewed by the Group Audit
Committee and the Board, and it was confirmed that effective
processes of internal control, including financial, operational
and compliance controls and risk management, as required
by the Group Risk Framework, were in place throughout the
period covered by this report, and that they complied with the
revised guidance on the Combined Code issued in October
2005 (the Turnbull guidance). Internal audit teams execute
risk-based audit plans throughout the Group, from which all
significant issues are reported to the Group Audit Committee
on a periodic basis. The procedures for the management of 
risk and the systems of internal control operated by the Group
are described in more detail in the Risk Management section
on pages 72 to 80. 

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In line with the Turnbull guidance, the certification provided
above does not apply to certain material joint ventures where
the Group does not exercise full management control. In 
these cases, the Group satisfies itself that suitable governance
and risk management arrangements are in place to protect 
the Group’s interests. In addition, the Group company who 
is party to the joint venture must, in respect of any services 
it provides in support of the joint venture, comply with the
requirements of the Group Governance Framework, which
maps out the internal approvals processes. In line with the
Group Risk Framework and as set out within the section on 
Risk Management on pages 72 to 80, the management of the
relevant business unit discusses material issues and risks and
includes them, where appropriate, in the regular risk reports 
to the Group.

Disclosure of information to auditor 
The directors who held office at the date of approval of this
directors’ report confirm that, so far as they are each aware,
there is no relevant audit information of which the Company’s
auditor is unaware; and each director has taken all the steps
that he or she ought to have taken as a director to make 
himself or herself aware of any relevant audit information 
and to establish that the Company’s auditor is aware of 
that information. This confirmation is given and should be
interpreted in accordance with the provisions of section 
234ZA of the Companies Act 1985.

Board Committees
The Board has established audit, remuneration and nomination
committees as standing committees of the Board with written
terms of reference, which are kept under regular review. 
These committees are key elements of the Group’s governance
framework, and reports on each are included below:

Audit Committee Report
This report sets out the responsibilities of the Group Audit
Committee (the Committee) and the activities carried out
by the Committee during the year to meet its objectives.

Role of the Committee
The Committee’s principal responsibilities consist of oversight
over financial reporting, internal control and risk management,
and monitoring auditor independence. Its duties include
gaining assurance on the control over financial processes and
the integrity of the Group’s financial reports, monitoring the
performance, objectivity and independence of the external
auditor, and reviewing the work of the internal auditor.

In performing its duties, the Committee has access to employees
and their financial or other relevant expertise across the 
Group and to the services of the Group-wide Internal Audit
Director and the Company Secretary. The Committee may 
also seek external professional advice at the Group’s expense.
The Committee’s terms of reference, which are set by 
the Board and kept under regular review, are available on our
website at http://www.prudential.co.uk/prudential-plc/
aboutpru/corporategovernance/ Alternatively, copies may 
be obtained upon request from the Company Secretary, at
the Company’s registered office.

Membership
The Committee is comprised exclusively of independent 
non-executive directors of the Company, as set out below:

Kathleen O’Donovan ACA (Chairman)
Keki Dadiseth FCA (until 31 December 2007)
Ann Godbehere FCGA (from 1 October 2007)
James Ross (until 31 December 2007)
Lord Turnbull KCB CVO

Membership is selected to provide a broad set of financial,
commercial and other relevant experience to meet the
Committee’s objectives. 

The Board has designated Kathleen O’Donovan as its audit

committee financial expert for Sarbanes-Oxley Act purposes,
and has determined that she also has recent and relevant
financial experience for the purposes of the Combined Code.
The Board has further determined that Ann Godbehere, 
who held senior financial positions in the insurance sector,
brings additional recent and relevant financial experience 
to the Committee.

Full biographical details of the members of the Committee,

including their relevant experience, are set out in their
biographies on page 88.

Meetings
The Committee met seven times during the year. By invitation,
the Chairman of the Board, the Group Finance Director, the
Company Secretary and Group Legal Services Director, the
Group-wide Internal Audit Director, and other senior staff from
the internal audit, group risk and group compliance functions
where appropriate, as well as the lead partner of the external
auditor attended meetings. Other audit partners also attended
some of the meetings to contribute to the discussions relating
to their areas of expertise.

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A detailed forward agenda has been in operation for a number
of years which is continually updated to ensure all matters for
which the Committee is responsible are addressed at the
appropriate time of year. The Committee’s business during 
the year included the following:

— Review of half-year and full-year results, press releases 

and annual report and accounts;

— examination of critical accounting policies and key

judgmental areas; 

— review of US filings and related external audit opinion;
— review of changes in and implementation of Group

Accounting Policies in compliance with International
Accounting Standards and practices;

— approval of external auditor’s management representation
letter, review of external auditor’s full-year memorandum,
external audit opinion and final management letter;
— monitoring of auditor independence and the external

auditor’s plans and audit strategy, the effectiveness of the
external audit process, the external auditor’s qualifications,
expertise and resources, and making recommendations for
the re-appointment of the external auditor;

— monitoring of the framework and effectiveness of the
Group’s systems of internal control and Turnbull
compliance statement, including Sarbanes-Oxley
procedures;

— monitoring the effectiveness of the Group Risk Framework

and reviewing the half-yearly key risk report;

— review of the internal audit plan and resources, and
monitoring of the audit framework and internal audit
effectiveness;

— monitoring the effectiveness of compliance processes and
controls, and performance against the Group Compliance
Plan;

— review of its own effectiveness, using external consultants,

and review of its terms of reference; and 

— review of anti-money laundering procedures, and
allegations received via the employee confidential
reporting lines.

During the year, the Committee’s standing agenda items also
included other reports from group-wide internal audit, group
risk, group compliance and group security functions. In
addition, the Committee received presentations on a range 
of topics including financial control, risk management, and
actuarial assumptions and methodologies.

The Committee Chairman reported to the Board on matters

of particular significance after each Committee meeting, and
the minutes of Committee meetings were circulated to all
Board members.

The Committee recognises the need to meet without the
presence of executive management. Such sessions were held
in March 2007 with the external and internal auditors, and in
July 2007 with the external and internal auditors and the Head
of Group Security. At all other times, management and auditors
have open access to the Chairman.

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Prudential plc Annual Report 2007

Financial reporting
As part of its review of financial statements before
recommending their publication to the Board, the Committee
focused on: critical accounting policies and practices and any
changes, decisions requiring a major element of judgement,
unusual transactions, clarity of disclosures, significant audit
adjustments, the going concern assumption, compliance with
accounting standards, and compliance with obligations under
the Combined Code and other applicable laws and regulations.
In addition, the Committee is regularly briefed by senior
management on developments in international accounting
standards.

Confidential reporting
At each meeting, the Committee received and reviewed 
a report on calls to the confidential reporting line, which is
made available to employees to enable them to communicate
confidentially on matters of concern, and actions taken in
response to these calls. The Committee also considered
whether any internal control implications arose from
communications received. No internal control implications
were raised from calls to the confidential reporting line.

Business unit audit committees
Each business unit has its own audit committee whose
members and chairmen are independent of the respective
business unit. The chairmen of these committees report
regularly to the Committee, and their meetings are attended by
senior management of the respective business unit, including
the business units’ chief executives and heads of finance, risk,
compliance and internal audit. Business unit audit committees
have adopted standard terms of reference across the Group,
with only minor variations to address overseas requirements or
particular requirements of the business. All terms of reference
include escalation of significant matters to the Committee,
approval of the business unit internal audit plans and
overseeing the adequacy of internal audit resources. Also
included are presentations from external auditors, and private
meetings with local external auditors and the business unit
heads of internal audit. During the year, the business unit audit
committees reviewed and approved their respective internal
audit plans, resources and the results of internal audit work. 

Internal control and risk management
The Committee reviewed the Group’s statement on internal
control systems prior to its endorsement by the Board. It also
reviewed the policies and processes for identifying, assessing
and managing business risks. Throughout the year, the
Committee received the minutes of the Disclosure Committee
and the Group Operational Risk Committee and noted their
activities. Further information on those committees appears 
on pages 98 and 74.

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Pursuant to the requirements of Section 404 of the Sarbanes-
Oxley Act, the Group must undertake an annual assessment 
of the effectiveness of internal control over financial reporting.
Further details are provided on page 99.

with the latest standards and best practice in establishing,
maintaining and monitoring auditor independence and
objectivity. 

Internal audit
The Committee regards its relationship with the internal audit
function as pivotal to the effectiveness of its own activities.
Group-wide Internal Audit plays an important role in supporting
the Committee to fulfil its responsibilities under the Combined
Code and the Sarbanes-Oxley Act, and provides independent
assurance on the Company’s processes of identification and
control of risk. The Committee agreed the work programme
of the internal audit function to be undertaken during 2007.
Each of the Group’s business units has an internal audit team,
the heads of which report regularly to the Group-wide Internal
Audit Director. Internal audit resources, plans and work are
overseen by the Committee and by business unit audit
committees. Across the Group, total internal audit headcount
stands at 135. The Group-wide Internal Audit Director reports
functionally to the Committee and for management purposes 
to the Group Chief Executive.

Formal reports are submitted to the Committee on a
quarterly basis, with interim updates where appropriate, 
and views are also sought at the private meetings between the
Committee and the internal auditors, as well as during regular
private meetings between the Chairman of the Committee 
and the Group-wide Internal Audit Director. 

The Committee assesses the effectiveness of the internal

audit function by means of regular reviews, some of them
carried out by external advisers, and through ongoing dialogue
with the Group-wide Internal Audit Director. External reviews
of internal audit arrangements and standards were also
conducted in 2006 and 2007 to ensure that the activities and
resources of the function are most effectively organised to
support the oversight responsibilities of the Committee. These
reviews, performed by Deloitte, confirmed that the internal
audit function complies with the Institute of Internal Auditors’
international standards for the professional practice of internal
auditing and is operating effectively.

External audit
The Committee has a key oversight role in relation to the
external auditor, KPMG Audit Plc, whose primary relationship
is with the Committee. The Group’s Auditor Independence
Policy ensures that the independence and objectivity of the
external auditor is not impaired. The policy sets out four key
principles which underpin the provision of non-audit services
by the external auditor, namely that the auditor should not:

— Audit its own firm’s work; 
— make management decisions for the Group;
— have a mutuality of financial interest with the Group; or 
— be put in the role of advocate for the Group. 

Audit fees
For the year ended 31 December 2007, the Committee
approved fees of £9.1 million to its auditor, KPMG Audit Plc, 
for audit services and other services supplied pursuant to
relevant legislation. In addition, the Committee approved 
fees of £2.3 million to KPMG for services not related to audit
work, which accounted for 20 per cent of total fees paid to the
external auditor in the year. Non-audit services primarily related
to actuarial and basic tax compliance work, and to the provision
of attestation and comfort letters. In accordance with the Group’s
Auditor Independence Policy, all services were approved prior
to work commencing, and each of the non-audit services was
confirmed to be permissible for the external auditor to undertake,
as defined by the Sarbanes-Oxley Act. The Committee reviewed
the non-audit services being provided to the Group by KPMG
at regular intervals during 2007. A summary of audit fees is
provided in note I4 on page 280.

Auditor performance and independence
As part of its work during 2007, the Committee assessed the
performance of the external auditor, its independence and
objectivity, and the effectiveness of the audit process. In
addition to questioning the external auditor and the Group
Finance Director, which is a regular feature of meetings, 
the review of the effectiveness of the external audit process 
was conducted through a questionnaire-based exercise
administered by Group-wide Internal Audit, supplemented by
interviews with senior finance staff and Committee members.
In addition, the Committee reviewed the external audit
strategy and received reports from the auditor on its own
policies and procedures regarding independence and quality
control, including an annual confirmation of its independence
in line with industry standards.

Re-appointment of auditor
The Group operates a policy under which at least once every
five years a formal review is undertaken by the Committee 
to assess whether the external audit should be re-tendered.
The external audit was last put out to competitive tender in
1999 when the present auditor was appointed. In 2005, 2006
and 2007 the Committee formally considered the need to 
re-tender the external audit service and concluded that, given
the significant changes in accounting, audit and regulatory
requirements, the interests of the Company were better served
by retaining the existing auditor through a period of continuing
change. In addition, the Committee concluded that there was
nothing in the performance of the auditor requiring a change.
During the year, following the approval of the 2006 Annual
Report, a new lead audit partner was appointed by KPMG
Audit Plc, in line with the Auditing Practices Board Ethical
Statements and the Sarbanes-Oxley Act.

All services provided by the auditor in accordance with this
policy are pre-approved by the Committee. The Committee
reviewed and updated the policy in 2007 to ensure alignment

Following its review of the external auditor’s effectiveness
and independence, the Committee has recommended to the
Board that KPMG Audit Plc be re-appointed as auditor of the

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continued

Company, and a resolution for the re-appointment of KPMG
Audit Plc as auditor of the Company to hold office until the end
of the 2009 Annual General Meeting will be put to a shareholder
vote at the Annual General Meeting on 15 May 2008.

Review of Committee effectiveness
During the year, the Committee undertook a formal review
of its own effectiveness, conducted by an independent
consultant who prepared a report on the findings and
presented this to the Committee at its meeting in October.
Recommendations to improve processes identified by the
review were discussed by members, and improvements are
being implemented during 2008. The Committee is satisfied,
based on the findings of this review, that it had been operating
as an effective audit committee, meeting all applicable 
legal and regulatory requirements. Further reviews of the
effectiveness of the Committee will be undertaken regularly,
and will from time to time be conducted by external
consultants. 

Remuneration Committee Report
Role of the Committee
The Remuneration Committee (the Committee) determines 
the remuneration packages of the Chairman and executive
directors. It also agrees the principles and monitors the level
and structure of remuneration for a defined population of
senior management as determined by the Board. In framing
its remuneration policy, the Committee has given full
consideration to the provisions of Schedule A to the Combined
Code. The Directors’ Remuneration Report prepared by the
Board is set out in full on pages 102 to 123. In preparing the
report, the Board has followed the provisions of the Combined
Code, the Listing Rules of the Financial Services Authority, 
and the Companies Acts.

Except in relation to the remuneration of the Group 
Chief Executive, when only the Chairman is consulted, 
the Committee consults the Chairman and the Group Chief
Executive about the Committee’s proposals relating to the
remuneration of all executive directors. The Committee has
access to professional advice inside and outside the Company.
The Committee has formal terms of reference set by the
Board, which are reviewed regularly, and which are available
on our website at http://www.prudential.co.uk/prudential-
plc/aboutpru/corporategovernance/ Alternatively, copies
may be obtained upon request from the Company Secretary, 
at the Company’s registered office.

Membership
The Committee is comprised exclusively of independent 
non-executive directors of the Company, as set out below: 

Bridget Macaskill (Chairman)
Keki Dadiseth FCA
Michael Garrett
James Ross (from 1 January 2008)

Full biographical details of the members of the Committee,
including their relevant experience, are set out in their
biographies on page 88.

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Prudential plc Annual Report 2007

Meetings
The Committee normally has scheduled meetings at least four
times a year and a number of additional meetings, as required,
to review remuneration policy and the application of that
policy. While the Chairman and Group Chief Executive are 
not members, they attend meetings unless they have a conflict
of interest. During 2007, a total of seven Committee meetings
were held.

Nomination Committee Report 
Role of the Committee
The Nomination Committee (the Committee), in consultation
with the Board, evaluates the balance of skills, knowledge and
experience on the Board and identifies the role and capabilities
required at any given time, taking into account the Group’s
business. Candidates are considered on merit against those
criteria, and the Committee makes recommendations to the
Board regarding suitable candidates for appointments. In
appropriate cases, search consultants are used to identify
candidates. 

The Committee has formal terms of reference set by the
Board, which are reviewed regularly, and which are available
on our website at http://www.prudential.co.uk/prudential-
plc/aboutpru/corporategovernance/ Alternatively, copies
may be obtained upon request from the Company Secretary,
at the Company’s registered office.

Membership
The Committee is comprised of independent non-executive
directors and the Chairman, as set out below:

Sir David Clementi FCA MBA (Chairman)
Bridget Macaskill 
James Ross 

Meetings
The Committee meets as required to consider candidates for
appointment to the Board and to make recommendations to the
Board in respect of those candidates. The Group Chief Executive
is closely involved in the work of the Committee and is invited to
attend and contribute to meetings. 

During 2007, the Committee met formally twice. The
members of the Committee discussed candidates on a number
of other occasions throughout the year, as required by the
recruitment process. The Chairman also updates the full Board
on Committee matters on a regular basis. During the year, the
Committee recommended to the Board the appointment of
Sir Winfried Bischoff and Ann Godbehere as non-executive
directors, who were appointed by the Board on 2 August 2007,
and the appointment of Tidjane Thiam as an executive director,
which will become effective on 25 March 2008. Full
biographical details of these new directors are set out 
on pages 87 and 88.

The process of evaluating the skills and composition of the
Board is ongoing, and is kept under regular review in order to
ensure appropriate plans for succession to the Board are in 

place. During the year, the Committee continued the search
for additional non-executive directors, which is an ongoing
process, and employed professional search consultants to
oversee the initial phase. 

Relations with shareholders
Communication with shareholders 
As a major institutional investor, the Company is acutely 
aware of the importance of maintaining good relations with 
its shareholders. We regularly hold discussions with major
shareholders and a programme of meetings took place during
2007. A perception survey into the views of the Company’s
major investors is undertaken on an annual basis by an
independent firm, and the results of this survey are presented
to the Board. Board members also regularly receive copies 
of the latest analysts’ and brokers’ reports on the Company 
and the sector, to further develop their knowledge and
understanding of external views about the Company. The
Chairman and the non-executive directors provided feedback
to the Board on topics raised with them by major shareholders.
Should major shareholders wish to meet newly appointed
directors, or any of the directors generally, they are welcome 
to do so.

The Group maintains a corporate website

www.prudential.co.uk containing a wide range of information
of interest to private and institutional investors, including 
the Group’s financial calendar. The shareholder information
section on pages 340 to 341 contains further details which may
be of interest to shareholders.

Annual General Meeting
The Annual General Meeting will be held in the Churchill
Auditorium at The Queen Elizabeth II Centre, Broad Sanctuary,
Westminster, London SW1P 3EE on 15 May 2008 at 11.00am.
The Company believes the Annual General Meeting is an
important forum for both institutional and private shareholders
and encourages all its shareholders to vote. Shareholders 
will again be given the opportunity to put questions to 
the Board on matters relating to the Group’s operations 
and performance. 

At its Annual General Meeting in 2007, the Company
continued its practice of calling a poll on all resolutions. The
voting results, which included all votes cast for and against
each resolution at the meeting, and all proxies lodged prior 
to the meeting, were indicated at the meeting and published
on the Company’s website as soon as practicable after the
meeting. The Company also disclosed the number of votes
withheld at the meeting and on its website. This practice
provides shareholders present with sufficient information
regarding the level of support and opposition to each
resolution, and ensures all votes cast either at the meeting 
or through proxies are included in the result. 

Company constitution
The Company is governed by the Companies Acts and 
other applicable legislation, and by its Memorandum and 
the Articles of Association. The Memorandum and Articles 
of Association are available on Prudential’s website at
http://www.prudential.co.uk/prudential-plc/aboutpru/
memorandum/ 

Any change to the Memorandum or the Articles of Association
must be approved by special resolution of the shareholders in
accordance with the provisions of the Companies Acts. Changes
to the Articles of Association will be proposed at this year’s Annual
General Meeting. Details of the proposed changes are set out
in the Notice of the Annual General Meeting, which is sent to
shareholders and is also available on the Company’s website 
at http://www.prudential.co.uk/prudential-plc/investors/
agminfo/2008/

Share capital
On 31 December 2007, the Company’s issued share 
capital, which is set out in note H11 on page 258, consisted 
of 2,470,017,240 ordinary shares of 5 pence each, all fully 
paid up and listed on the London Stock Exchange. The number 
of accounts on the share register at 31 December 2007 was
75,948 (2006: 79,881). The Company is listed on the New York 
Stock Exchange in the form of American Depositary Shares,
referenced to its ordinary shares, under a depositary
agreement with JP Morgan. 

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Rights and obligations
The rights and obligations attaching to the Company’s shares
are set out in full in the Company’s Articles of Association.
There are no voting restrictions on the ordinary shares, and
each share carries one vote on a poll. If votes are cast on a
show of hands, each shareholder present in person or by 
proxy has one vote regardless of the number of shares held, 
in accordance with the Companies Acts. Where, under an
employee share plan operated by the Company, participants
are the beneficial owners of the shares but not the registered
owners, the voting rights are normally exercisable by the
registered owner, either at the trustee’s discretion or at the
direction of the participants, in accordance with the relevant
plan rules. Rights to dividends under the various schemes are
set out in note I2 on pages 276 to 277.

Restrictions on transfer
In accordance with English company law, shares may 
be transferred by an instrument of transfer or through 
an electronic system (currently CREST), and transfer is 
not restricted except that the directors may in certain
circumstances refuse to register transfers of shares, but 
only if such refusal does not prevent dealings in the shares
from taking place on an open and proper basis. If the 
directors make use of that power, they must send the
transferee notice of the refusal within two months.

Some of the Company’s employee share plans include
restrictions on transfer of shares while the shares are subject to
the plan. As described in the Directors’ Remuneration Report,
non-executive directors use a proportion of their fees to
purchase shares in the Company which may not normally be
transferred during a director’s period of office. In addition, all
directors hold a number of qualification shares, which they
would also be expected to retain during their tenure of office.

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Corporate governance report
continued

Significant shareholdings
As at 13 March 2008, the Company had received notification
in accordance with Rule 5.1.2 R of the UK Listing Authority’s
Disclosure and Transparency Rules from Legal & General
Investment Management Limited and in accordance with
Section 198 of the Companies Act 1985 from Barclays PLC
of holdings of 5.17 per cent and 3.025 per cent respectively
of the Company’s issued ordinary share capital at the time 
of notification. 

Powers of directors to issue shares
The directors require authority from shareholders in relation
to the issue of shares by the Company. Whenever shares are
issued, the Company has to offer the shares to existing
shareholders pro rata to their holdings, unless it has been given
authority by shareholders to issue shares without offering them
first to existing shareholders. The Company seeks authority
from its shareholders on an annual basis to issue shares, up to a
maximum amount, and to issue up to five per cent of its issued
share capital without observing pre-emption rights, in line with
relevant regulations and best practice. 

Details of shares issued during 2006 and 2007 are given 
in note H11 on page 258. Shares issued in 2005 dis-applying
pre-emption rights amounted to 745,478, which were issued
under the Group’s share option schemes. The total number 
of shares issued dis-applying pre-emption rights amounted 
to less than 7.5 per cent over the last three years.

Powers of directors to buy back shares
The directors also require authority from shareholders in relation
to the buying back of shares by the Company. The Company
seeks authority by special resolution on an annual basis for the
buyback of its own shares in accordance with the relevant
provisions of the Companies Acts and other related guidance.
The Company has not made use of that authority since it was 
last granted at its Annual General Meeting in 2007. This existing
authority is due to expire at the end of this year’s Annual General
Meeting. A special resolution to approve the renewal of this
authority will be put to shareholders at the Annual General
Meeting on 15 May 2008.

Other information
Financial reporting 
The directors have a duty to report to shareholders on the
performance and financial position of the Group and are
responsible for preparing the financial statements on pages
127 to 299 and the supplementary information on pages 302 to
332. It is the responsibility of the auditor to form independent

opinions, based on its audit of the financial statements and 
its review of the EEV basis supplementary information; and to
report its opinions to the Company’s shareholders and to the
Company, respectively. Its opinions are given on pages 301 
and 334.

Company law requires the directors to prepare financial
statements for each financial year which give a true and fair
view of the state of affairs of the Company and of the Group.
The criteria applied in the preparation of the financial
statements are set out in the statement of directors’
responsibilities on page 300.

After making appropriate enquiries, the directors consider

that the Group has adequate resources to continue its
operations for the foreseeable future. The directors therefore
continue to use the going concern basis in preparing the
financial statements.

US corporate governance and regulations 
The Sarbanes-Oxley Act 2002 (the Act) was passed by the US
Congress in July 2002 to establish new or enhanced standards
for corporate accountability in the US. As a result of the listing
of its securities on the New York Stock Exchange, the Company
is required to comply with the relevant provisions of the Act
as they apply to foreign private issuers, and has adopted
procedures to ensure this is the case. 

In particular in relation to the provisions of Section 302 of
the Act, which covers disclosure controls and procedures, a
Disclosure Committee has been established reporting to the
Group Chief Executive, chaired by the Group Finance Director
and comprising members of senior management. The
objectives of this Committee are to:

— Assist the Group Chief Executive and the Group Finance
Director in designing, implementing and periodically
evaluating the Company’s disclosure controls and
procedures;

— monitor compliance with the Company’s disclosure

controls and procedures;

— review and provide advice to the Group Chief Executive
and Group Finance Director with regard to the scope and
content of all public disclosures made by the Company
which are of material significance to the market or
investors; and

— review and consider, and where applicable follow up on,
matters raised by other components of the disclosure
process. These may include, to the extent they are relevant
to the disclosure process, any matters to be raised with the
Group Audit Committee, the internal auditors or the
external auditor of the Company’s internal controls.

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Prudential plc Annual Report 2007

Compensation for loss of office
None of the terms of employment of the Company’s
directors includes specific change of control agreements.
Terms applying on a termination of their office are set out in
the Directors’ Remuneration Report on page 110. In the US,
in line with normal employment practice, senior executives
participate on a discretionary basis in a plan which provides
for compensation in the event that their employment is
terminated as a result of a takeover. In addition, three
employees in our Asian business participate in a similar plan.

In discharging these objectives, the Committee helps to
support the certifications by the Group Chief Executive and 
the Group Finance Director of the effectiveness of disclosure
procedures and controls required by Section 302 of the Act.
The provisions of Section 404 of the Act require the
Company’s management to report on the effectiveness of
internal controls over financial reporting in its annual report on
Form 20-F, which is filed with the US Securities and Exchange
Commission. To comply with this requirement to report on the
effectiveness of internal control, the Group has undertaken a
significant project to document and test its internal controls
over financial reporting in the format required by the Act. The
annual assessment and related report from the external auditor
will be included in the Group’s annual report on Form 20-F that
will be published in the coming months.

In addition, the Disclosure Committee has regard to the 
UK Listing Regime, and evaluates whether or not a particular
matter requires disclosure to the market.

Payment policy
It is the policy of the Group to agree terms of payment 
when orders for goods and services are placed and to pay 
in accordance with those terms. Trade creditor days, based 
on the ratio of amounts which were owed to trade creditors 
at the year-end to the aggregate of the amounts invoiced by
trade creditors during the year, were 22 days.

Post balance sheet events
There have been no material events affecting the Company
since the end of the financial year.

Significant agreements that take effect, alter or terminate
upon a change of control of the Company following a
takeover bid
Under the agreements governing Prudential Corporation
Holdings Limited’s life insurance and fund management 
joint ventures with China International Trust & Investment
Corporation (Citic), if there is a change of control of the
Company, Citic may terminate the agreements and either 
(i) purchase the Company’s entire interest in the joint venture
or require the Company to sell its interest to a third party
designated by Citic or (ii) require the Company to purchase 
all of Citic’s interest in the joint venture. The price of such
purchase or sale is to be the fair value of the shares to be
transferred, as determined by the auditor.

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Corporate governance report
continued

Information required to be disclosed in the directors’ report 
Information required to be disclosed in the directors’ report may be found in the following sections:

Information

Business review

Disclosure of information to auditor

Directors in office during the year

Principal activities

Dividend recommended for the year

Section in Annual Report

Overview and 

Operating and financial review

Corporate governance report

Corporate governance report

Operating and financial review

Operating and financial review

Political and charitable donations and expenditure

Corporate responsibility review

Financial instruments

Post balance sheet events

Operating and financial review

Corporate governance report

Future developments of the business of the Company

Operating and financial review

Employment and employee involvement

Creditors – policy on payment and practice

Corporate responsibility review

Corporate governance report

Structure of share capital, including restrictions on the 

Corporate governance report

transfer of securities, voting rights and significant shareholders

Rules governing appointments of directors

Corporate governance report

Rules governing changes to the articles of association

Corporate governance report

Powers of directors generally and in relation to issuing 

Corporate governance report

or buying back shares

Significant agreements impacted by a change of control

Corporate governance report

Agreements for compensation for loss of office 

Corporate governance report

or employment on takeover

Page number(s)

4-64

93

87-89

25

35

84

65

99

26-64

82-83

99

97-98

89

97

89, 98

99

99

In addition, the risk factors set out on pages 336 to 339 are incorporated by reference into this directors’ report.

On behalf of the Board of directors

Philip Broadley
Group Finance Director
13 March 2008

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Prudential plc Annual Report 2007

Directors’ remuneration report

102 Directors’ remuneration report

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Directors’ remuneration report
For year ended 31 December 2007

Dear Shareholders

I am pleased to present the 2007 remuneration report for
Prudential, setting out our remuneration policy for senior
executives and the amounts paid to directors in 2007. 
The primary objectives of our remuneration policy 

remain to attract high calibre executives, to encourage them to
contribute to the success of Prudential by achieving returns for
our shareholders, and to reward them based on the Company’s
success and their individual contributions. The policy supports
the Company’s strategy and goals, and aims to comply with
good practice in the UK, whilst not losing sight of the need
to take account of competitive conditions in local markets –
in other words by ‘thinking globally and acting locally’. 

The Remuneration Committee considers the remuneration
policy and its decisions about individuals within the context of:

— the UK’s regulatory framework
— shareholder views
— good practice as set out in investor guidelines
— UK corporate governance standards. 

The members of the Remuneration Committee during 2007,
listed below, are all independent non-executive directors: 

Bridget Macaskill (Chairman)
Keki Dadiseth
Michael Garrett 
James Ross joined the Committee from 1 January 2008.

The Committee met on seven occasions in 2007. The Chairman
and the Group Chief Executive are invited to attend the
meetings and are asked to provide their views as appropriate.
The Committee decides the remuneration of the Chairman and
the executive directors, including the Group Chief Executive,
but in no case is any person present when their own
remuneration is discussed. Each year the Committee reviews the
remuneration of the senior management throughout the Group. 
During last year, the Committee addressed its regular 
tasks of agreeing the executive directors’ incentive payments
for the previous year, confirming incentive award structures 
for the current year and setting salaries for 2008. In addition,
the Committee:

In 2006 we discussed our remuneration policy with shareholders
who subsequently approved the introduction of new long-term
incentive plans for our executive directors and selected senior
executives. The review affirmed a set of remuneration principles
which has guided the Remuneration Committee in determining
its general approach and in making decisions about the
remuneration of individual executive directors in 2007. 

— reviewed the comparator group of companies to 
be used under the Group Performance Share Plan
— considered, finalised and approved the proposals 

on Michael McLintock’s remuneration

— agreed the terms for Mark Norbom on his leaving 

the Company

— agreed the terms for Philip Broadley as a result of 

The Remuneration Principles which the Committee has 

his resignation

applied are:

— agreed the terms for the appointment of Tidjane Thiam
— reviewed the remuneration of senior managers throughout

— a high proportion of total remuneration will be delivered

the Group.

through performance-related reward

— a significant element of performance-related reward will 

be provided in the form of shares

— the total remuneration package for each executive director
will be set in relation to the relevant employment market

— the performance of business unit executives will be
measured at both a business unit and Group level
— performance measures will include absolute financial

measures and relative measures as appropriate, to provide
alignment between achieving results for shareholders and
the rewards for executives.

These principles, which the Committee reviews regularly, will
also provide the basis for setting the remuneration policy and
the potential awards for Prudential’s executive directors in 2008.

The Committee sought the views and assistance of Priscilla
Vaccasin, Group Human Resources Director, Hilary Oliver,
Director of Group Reward and Employee Relations and Philip
Broadley, Group Finance Director. In making its decisions, the
Committee also requested consultancy assistance from Deloitte
and Touche LLP and PricewaterhouseCoopers LLP, market data
from Deloitte and Touche LLP, Towers Perrin and McLagan and
legal advice, including employment law and advice on the
operation of the Company’s share plans from Freshfields
Bruckhaus Deringer, Slaughter and May, and Linklaters. Some of
these companies also provided other services to the Company:
Deloitte and Touche LLP and PricewaterhouseCoopers LLP in
relation to advice on taxation and finance matters, Towers Perrin
in relation to advisory work on finance matters, Freshfields
Bruckhaus Deringer and Slaughter and May in relation to advice
on commercial and corporate law.

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Prudential plc Annual Report 2007

During 2007, the Committee consulted with investors
regarding Michael McLintock’s remuneration structure 
and incentive award levels and a proposed new long-term
incentive plan, which shareholders will be requested to
approve at the Annual General Meeting. 

The Committee keeps the remuneration policy under
review to ensure it is effectively aligned with the performance
and development of Prudential’s business. To that end the
Committee will undertake a review in 2008 of our remuneration
arrangements for the executive directors and senior executives.
The Committee will consult with major shareholders should any
material changes or new proposals be made. 

I continue to be confident the Committee’s approach aligns

with shareholder interests, as well as rewarding Prudential’s
executive directors appropriately for their performance.

Bridget Macaskill
Chairman, Remuneration Committee
13 March 2008

The terms of reference of the Remuneration Committee are available 
on the Company’s website and a copy may be obtained from the 
Company Secretary.

Directors’ Remuneration Regulations
The 2007 Directors’ Remuneration Report has been approved
by the Board and, as required by The Directors’ Remuneration
Report Regulations 2002 (the Regulations), a resolution will
be put to shareholders at the Annual General Meeting inviting
them to consider and approve it. This report complies with the
requirements of the Regulations and KPMG Audit Plc has
audited the sections contained on pages 114 to 123.

During the year, the Company has complied with Schedule
A and Schedule B and the provisions relating to the Principles of
Good Governance and Code of Best Practice of the Combined
Code then in force regarding directors’ remuneration.

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Directors’ remuneration report
For year ended 31 December 2007
continued

Remuneration Policy for executive directors
The Company’s Remuneration Policy applies the
Remuneration Principles as described in the letter from 
the Chairman of the Remuneration Committee, including 
the principle of thinking globally whilst acting locally. 
The remuneration structures of the individual executive
directors therefore reflect their different roles and locations.

Total remuneration levels are set by reference to the levels 
in their relevant markets. 

Elements of remuneration
Total remuneration for our executive directors is made up of 
the elements set out below. All elements are reviewed annually.

Element

Purpose

Measures

Practice

The Remuneration Committee reviews salaries annually. Any
changes in basic salary for the Group Chief Executive and the
executive directors are effective from 1 January.

Executive directors have annual incentive plans based on the
achievement of annual performance measures taken from the
Company’s business plans and individual contributions. Awards
are payable in cash up to the following levels, and for any award
above these levels in the form of deferred shares.

— Group Chief Executive – cash up to 75 per cent of salary
— Group Finance Director and the Chief Executives of UK

and Asia – cash up to 50 per cent of salary

— Chief Executive of Jackson – cash up to 100 per cent 

of salary

— Chief Executive of M&G – half of any award above

£500,000 will be in the form of deferred shares (see 
the section on the proposals for Michael McLintock’s
remuneration on page 108).

In all cases the deferred shares are normally only released 
after three years. Dividends accumulate for the benefit of
award holders during the deferral period. Bonuses awarded
are not pensionable. 

In addition, the Chief Executive of Jackson National Life

Insurance Company (Jackson) receives a percentage of a 
cash-based senior management bonus pool determined by
profits of Jackson for the year.

All executive directors are provided with awards under 
the Group Performance Share Plan and those heading 
businesses have additional long-term incentive plans relating
to their businesses (the Business Unit Performance Plans or in
the case of the Chief Executive of M&G the proposed M&G
Executive LTIP described on page 108). For full details of the
plans for the other executive directors see the section on 
‘Executive directors’ long-term incentive plans’ on page 105. 

Salary

Provides part of 
the guaranteed
element of
remuneration
necessary to recruit
and retain the best
people for our
business.

Annual bonus

Rewards the
achievement of
business results
and individual
objectives in
a given year.

Scope of role and market position, as 
well as individual’s contribution and
experience, taking into account total
remuneration, market movement of
salaries in comparator organisations.
Market position compared 
with companies of similar size and
complexity to Prudential, for example
from the FTSE 50 for UK-based
remuneration, UK-based asset
management companies for M&G and 
US insurers for US-based remuneration.

Group financial measures 
Business unit financial measures 
and 
Individual contribution.

Long-term 
incentive

Rewards related to
achieving success
for shareholders
over a three year
period.

Group – relative TSR performance against
peer group
Business – internal measures which
contribute to increasing shareholder capital.

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Prudential plc Annual Report 2007

Element

Purpose

Measures

Practice

The structure of plans is determined by
market practice and local legislation.

Executive directors are eligible to participate in all-employee
plans on the same basis as other employees. 

Further details are set out in the section on ‘All-employee

plans’ on page 106.

All-employee 
share plans

Benefits

Allows for all
employees to
participate in the
success of the
Company.

Provide another
guaranteed 
element set at an
appropriate level
compared with
peers.

Determined by market
comparison/practice.

Pension

Provides income 
in retirement.

Determined by market comparison/
practice. No new executive directors
appointed since June 2003 participate in
defined benefit pension plans.

Executive directors receive certain benefits for example
participation in medical insurance schemes, the provision 
of a cash allowance for a car and in some cases the use of 
a car and driver and security arrangements. No benefits are
pensionable. Executive directors are entitled to participate 
in certain M&G investment products on the same 
terms as available to other members of staff.

It is the Company’s policy to provide efficient pension 
vehicles to allow executive directors to save for their
retirement and to make appropriate contributions to their
retirement savings plans. The level of company contribution 
is related to competitive practice in the executive directors’
employment markets.

The executive directors’ pension arrangements and life
assurance provisions are set out in the ‘Directors’ pensions 
and life assurance’ section on pages 122 and 123.

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100%
TSR of Prudential compared with TSR of the index

110%

120%

100%

75%

50%

25%

0%

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P

The Remuneration Committee must also be satisfied that the
quality of the Company’s underlying financial performance
justifies the level of award delivered at the end of the
performance period and may adjust the vesting level
accordingly at its discretion.

To ensure close alignment with our shareholders’ long-
term interests, participants receive the value of reinvested
dividends over the performance period for those shares 
that vest.

105

Executive directors’ long-term incentive plans
All long-term incentive arrangements relating to executive
directors have a performance period of three years. Shares
released from all the Company’s long-term plans are currently
purchased in the open market through a trust for the benefit 
of qualifying employees. 

Group Performance Share Plan (Group PSP)
The Group PSP delivers shares to participants subject to
performance over a three-year period. The performance
measure for the award is Prudential’s Total Shareholder Return
(TSR) performance over the performance period compared
with the TSR performance of an index comprised of peer
companies. TSR is measured on a local currency basis which 
is considered to have the benefits of simplicity and directness
of comparison. The vesting schedule is set out in the following
table and graph. The unvested portion of any award lapses.
The Committee reviews the peer companies annually and 
for the 2007 awards decided to include Standard Life (which
became a public company for the first time in 2006). No further
changes were made to the comparator companies for the 2008
awards. Companies in the index for 2007 and 2008 are: Aegon,
Allianz, Aviva, Axa, Friends Provident, Generali, ING, Legal &
General, Manulife, Old Mutual and Standard Life.

Prudential’s TSR relative to the index
at the end of the performance period

Less than index return
Index return
Index return x 110%
Index return x 120%

Percentage of
award that vests

0%
25%
75%
100%

 
 
 
 
 
 
Directors’ remuneration report
For year ended 31 December 2007
continued

Business Unit Performance Plans (BUPPs)
For executive directors with regional responsibilities, this 
plan delivers share and cash-based awards, subject to a 
three-year performance period. The performance measure
under the BUPPs is Shareholder Capital Value (SCV) which is
shareholders’ capital and reserves on a European Embedded
Value (EEV) basis (using the EEV Principles for reporting
adopted by European insurance companies) for each regional
business unit. Payouts depend on the increase in SCV over the
performance period, with the required growth rates being
different for each of Prudential’s business regions to reflect 
the relative maturity of the markets and the different business
environments. The vesting schedules are set out in the table
below. The unvested portion of any award lapses. 

Percentage of award that vests

UK

JNL

Asia

Compound annual growth in 
Shareholder Capital Value over three years

0%
30%
75%
100%

< 8%
8%
11%
14%

< 8%
8%
10%
12%

< 15%
15%
22.5%
30%

100%

75%

30%

0%

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0%
Compound annual growth in Shareholder Capital 
Value over three years

Threshold

Maximum

The Remuneration Committee must also be satisfied that 
the quality of the underlying financial performance of each
business unit justifies the level of award delivered at the end 
of the performance period and may adjust vesting levels
accordingly at its discretion.

To ensure close alignment with our shareholders’ long-term
interests, participants receive the value of reinvested dividends
over the performance period for those shares that vest.
Prudential is intending to change its supplementary 
basis of reporting from EEV to Market Consistent Embedded
Value (MCEV). The development of the MCEV Principles 
and Guidance by the CFO Forum of European Insurance
Companies is currently at an advanced stage and they are 
likely to be issued by mid 2008.

106

Prudential plc Annual Report 2007

The Remuneration Committee will keep the targets for the
awards under review to ensure that the vesting outcomes are 
not materially distorted up or down by such a change.

The M&G long-term incentive arrangements for Michael

McLintock are discussed on pages 108 and 109.

All-employee plans
UK-based executive directors are eligible to participate in the
Prudential HM Revenue & Customs (HMRC) approved UK
Savings Related Share Option Scheme (SAYE scheme) and the
Asia-based executive director can participate in the equivalent
International SAYE scheme. The schemes allow employees to
save towards the exercise of options over Prudential plc
shares, at an option price set at the beginning of the savings
period at a discount of up to 20 per cent to the market price.
Savings contracts may be up to £250 per month for three or
five years, or additionally in the UK scheme seven years. On
maturity at the end of the set term, participants may exercise
their options within six months of the end of the savings 
period and purchase Prudential plc shares. If an option is 
not exercised within six months, participants are entitled to 
a refund of their cash contributions plus interest if applicable
under the rules. Shares are issued to satisfy options that are
exercised. No options may be granted under the schemes if
the grant would cause the number of shares which have been
issued, or which remain issuable pursuant to options granted 
in the preceding 10 years under the scheme and other share
option schemes operated by the Company, or which have
been issued under any other share incentive scheme of the
Company, to exceed 10 per cent of the Company’s ordinary
share capital at the proposed date of grant.

UK-based executive directors are also eligible to

participate in the Company’s HMRC approved Share Incentive
Plan which allows all UK-based employees to purchase shares
of Prudential plc (partnership shares) on a monthly basis out 
of gross salary. For every four partnership shares bought, an
additional matching share is awarded, which is purchased by
Prudential on the open market. Dividend shares accumulate
while the employee participates in the plan. Partnership 
shares may be withdrawn from the scheme at any time. 
If the employee withdraws from the plan within five years 
the matching shares are forfeited and if within three years,
dividend shares are also forfeited.

Pensions policy
The executive director employed in the US is eligible to
participate in a 401K approved pension scheme, on the same
basis as all other US based employees, into which contributions
of six per cent of basic salary up to a maximum of US$225,000,
were made in 2007. He is also eligible to participate in the
profit sharing element of Jackson’s IRS-approved Defined
Contribution Retirement Plan. The plan is an all-employee 
plan that provides eligible participants with annual profit
sharing, depending on the financial results of Jackson for 
the plan year, with a maximum of six per cent of salary 
capped at US$13,200 in 2007. 

 
 
 
 
The executive director employed in Asia is eligible to receive 
a 25 per cent salary supplement for pension purposes.

UK executive directors are offered a combination of 
HMRC approved pension schemes and supplementary
provisions. Participation in the HMRC approved pension
schemes is on the same basis as other employees who joined 
at the same date as the executive director in question. For
defined benefit schemes, our policy is to retain a notional
scheme earnings cap, set at £108,600 and £112,800 for the
2006/07 and 2007/08 tax years respectively. No employees
with employment offers after 30 June 2003 are eligible for
membership of any defined benefit schemes. 

For UK executive directors hired after 30 June 2003 the
Company’s policy is to provide a supplement of 25 per cent 
of salary. This includes, where relevant, any Company
contributions to the staff defined contribution pension 
plan, which UK executive directors would be eligible to join.
This plan has no salary cap. 

Current remuneration structure for executive directors
The structure for the remuneration of Prudential’s Group 
Chief Executive and executive directors will not change
between 2007 and 2008, except in the case of Michael
McLintock where new arrangements are proposed for 
2008, described in detail on page 108. The following table
summarising the structure includes the salaries of the
executive directors from 1 January 2008 for information. 

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Long Term Incentives

Annual
Incentive
Plan

Group
Performance
Share Plan

Business Unit
Performance
Plan

Director

Role

Annual Salary from
1 January 2008

Maximum

Maximum

Maximum

Philip Broadley
Clark Manningnote 1
Michael McLintocknote 2 Chief Executive M&G
Nick Prettejohn
Barry Stowe
Mark Tucker

£567,100
Group Finance Director
President & Chief Executive Officer Jackson US$1,050,000
£320,000
£650,000
£550,000
£975,000 

Chief Executive Prudential UK & Europe
Chief Executive Prudential Corporation Asia
Group Chief Executive 

110%
c320%
–2
110%
110%
125%

160%
230%
100%
130%
130%
200%

n/a
230%
–2
130%
130%
n/a

Notes
1 In addition to the Annual Bonus Plan, Clark Manning participates in a 10 per cent share of a senior management `bonus pool based on the profits 
of Jackson. Clark Manning’s annual bonus figure includes a notional figure for his participation in the senior management bonus pool reflecting
exceptional performance. 

2 The details for Michael McLintock’s new arrangements are set out in the section on ‘Michael McLintock remuneration arrangements’ below. Total

remuneration is subject to an overriding cap such that his total remuneration should not be greater than three per cent of M&G’s annual IFRS profits.

107

 
 
Directors’ remuneration report
For year ended 31 December 2007
continued

Changes from previous policy
Apart from the change to Michael McLintock’s 2007 LTIP
award, which is detailed in the section below, the only change
to policy that was made in 2007 was an amendment to the rules
covering deferred share awards from annual incentive plans,
confirming that the shares would normally be made available 
at the end of the period and clarifying the treatment of leavers. 

Michael McLintock remuneration arrangements
In the 2006 accounts we indicated that the remuneration
structures of Michael McLintock would be reviewed in 2007.
As a result of this, an additional award was made under the
current LTIP in 2007 and a new structure is proposed for 2008.

2007 Long-Term Incentive Award
As a result of this review, it was decided that Michael
McLintock’s remuneration was below market for the superior
level of performance achieved in recent years. After consulting
with shareholders, an LTIP award was made to Michael
McLintock under the share section of the current M&G Chief
Executive Long-Term Incentive Plan. This plan provides
phantom M&G share awards, the value of which depends on
the profit and fund performance of M&G over the performance
period. The notional starting phantom share price is £1.00. The
change in the phantom share price equals the change in M&G
profit, modified by the investment performance of M&G over
the performance period. For 2007 the face value of the share
award was £1,333,000 with an expected value of £1,999,500.
The value of the units after three years is paid in cash.

Remuneration arrangements for 2008 onwards
A full review of the remuneration arrangements for Michael
McLintock was undertaken in 2007. Our major shareholders
were consulted in October and November 2007 on the
proposed arrangements to apply from 2008. 

Salary and benefits
No change is proposed to Michael McLintock’s salary which
is set at a competitive level relative to the asset management
sector. Additionally no changes to the benefits policy are
proposed for 2008.

Annual bonus
Awards will be made based on M&G’s performance both in
absolute terms and relative to its peers with bonus amounts
determined by an assessment of market competitive rewards
for median and superior performance. In line with practice
in the asset management sector there will be no specified
maximum annual bonus award going forward. For 2008,
we would not anticipate bonus levels to differ significantly
from awards under the current plan for comparable levels
of performance. 

Any bonus award up to £500,000 will be paid in cash
and half of any bonus awarded over £500,000 will be in the
form of an award of Prudential shares deferred for three years.
Dividends will accumulate during the deferral period on any
deferred shares. This deferral policy will be applied to awards
from 2008, including the 2007 annual bonus award. 

Long-term incentive plans
Group Performance Share Plan
As currently, in 2008 an award of 100 per cent of salary will be
made to Michael McLintock under the Group Performance
Share Plan. 

Proposed new M&G long-term incentive plan
Subject to shareholder approval a new M&G LTIP will be
introduced following the Annual General Meeting. Under this
plan, awards of phantom shares will be made. The phantom
share price at vesting will be determined by the increase or
decrease in M&G’s profits over the three year performance
period, with a notional starting share price of £1.00.

108

Prudential plc Annual Report 2007

The value of the vested shares will be paid in cash after 
the end of the three-year performance period.

Should Michael McLintock leave the Group, the award
will be forfeited unless he were termed a ‘good leaver’ (for
instance death, disability or ill health) in which case the award
would vest but would be pro-rated based on the number of
days employed compared with the total number of days in the
performance period. The exit value would be based on the
profits and investment performance at the end of the previous
financial year.

In the event of a change of control of the Company, the
award will remain in place and vest at the end of the normal
three-year performance period. The exit value of the award will
be underpinned at profit levels projected by the most recently
adopted M&G business plan prior to the change of control. If
Michael McLintock were to leave within 12 months of a change
of control for reasons associated with the change a pro-rated
award would vest. 

Further details about the plan are set out in the Notice of
Annual General Meeting.

Total remuneration limit
In normal circumstances we would not expect Michael
McLintock’s total remuneration to exceed three per cent 
of M&G’s IFRS profits, as currently defined for accounting
purposes. Should the Committee ever wish to exceed this
percentage it will consult with the Company’s largest
shareholders prior to making any awards and disclose in
the Directors’ Remuneration Report the reasons, in its 
opinion, the three per cent cap should be exceeded. 

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The number of phantom shares in the award will depend 
on the performance of M&G in the financial year prior to the
award being made and an assessment of Michael McLintock’s
contribution. Thus the award to be made in 2008 will be related
to the business performance in 2007. For median performance,
the new plan has been calibrated to provide a similar level
of reward as the current plan. In recognition of M&G’s strong
performance in 2007, it is proposed that an award of phantom
shares with a face value of £1,141,176 and an expected value
of £1,940,000 be made in 2008. This award is subject to
shareholder approval of the plan. 

The number of phantom shares subject to the award will
be adjusted at the end of the three-year performance period
to take account of the performance of M&G both in terms of
appropriate levels of profitability and maintaining strong
fund investment performance as follows:

Profit Growth
— Awards will be scaled back based on profit performance
achieved if profits in the third year are less than the 
average of the profits over the prior year and the
performance period.

— The scaling back will be on a straight-line basis from 

0 per cent to 100 per cent of the award between zero 
profit and the achievement of profits equal to the average.

— No award will vest in the event of a loss or zero profit,

irrespective of fund performance.

— No adjustment will be made if the profits at the end of the
third year are at least equal to the average of the profits
over the prior year and the performance period.

Investment Performance
— Where investment performance over the three year

performance period is in the top two quartiles the number
of phantom shares vesting will be enhanced. A sliding scale
will apply up to 200 per cent of the annual award, which is
awarded when top quartile performance is reached. 
— Awards will be forfeited if investment performance is in
the fourth quartile, irrespective of any profit growth.

109

 
 
Directors’ remuneration report
For year ended 31 December 2007
continued

Service Contracts
Chairman’s letter of appointment and benefits
The Chairman, Sir David Clementi, is paid an annual fee and has a contractual notice period of 12 months by either party. The
Chairman participates in a medical insurance scheme, has life assurance cover of four times his annual fees in lieu of death in
service and has the use of a car and driver. He is entitled to a supplement to his fees, intended for pension purposes. He is not
a member of any Group pension scheme providing retirement benefits. His annualised fee as at 1 January 2008 is £520,000
and his pension allowance is 25 per cent of his fees.

Directors’ service contracts and letters of appointment
Executive directors have contracts that terminate on their normal retirement date. Following the new Age Discrimination
legislation in the UK, the normal retirement date for the executive directors except Clark Manning was changed to the date
of their 65th birthday. The normal retirement date for Clark Manning is the date of his 60th birthday. 

The normal notice of termination the Company is required to give executive directors is 12 months. Accordingly, in normal

circumstances the director would be entitled to one year’s salary and benefits in respect of the notice period on termination.
Additionally, outstanding awards under annual and long-term incentive plans will vest depending on the circumstances and
according to the rules of the plans. When considering any termination of a service contract, the Remuneration Committee
will have regard to the specific circumstances of each case, including a director’s obligation to mitigate his loss. 

Philip Broadley
Clark Manning 
Michael McLintock
Nick Prettejohn
Barry Stowe
Mark Tucker

Date of contract

12 April 2000
7 May 2002
21 November 2001
26 September 2005
18 October 2006
24 March 2005

Notice Period
to the Company

Notice Period
from the Company

12 months
12 months*
6 months
12 months
12 months
12 months

12 months
12 months*
12 months
12 months
12 months
12 months

*The contract for Clark Manning is a renewable one-year fixed-term contract. The contract is renewable automatically upon the same terms and conditions

unless the Company or Clark Manning gives at least 90 days’ notice prior to the end of the relevant term. In the case of the former, Clark Manning would be
entitled to continued payment of salary and benefits for the period of one year from the day such notice is delivered to him. Payments of Clark Manning’s
salary during the period following the termination of employment would be reduced by the amount of compensation earned by him from any subsequent
employer or from any person for whom he performs services. Benefits to be provided during such period would also be cancelled to the extent that
comparable benefits were available to him from these alternative sources.

110

Prudential plc Annual Report 2007

Tidjane Thiam 
Tidjane Thiam is due to join Prudential on 25 March 2008 as Chief Financial Officer and will join the Board on the same day.
The appointment as a director will be subject to a vote at the Annual General Meeting in May.

On joining, Tidjane Thiam’s remuneration will be as set out in the following table:

Director

Tidjane Thiam

Role

Chief Financial Officer

Annual Salary

£650,000

Annual
Incentive
Plan

Maximum

110%

Group
Performance
Share Plan

Maximum

160%

His benefits will be a non-pensionable allowance of £10,000 per annum, in lieu of a company car allowance, medical insurance for
himself and his family and the use of a car and driver. Additionally a salary supplement for pension purposes of 25 per cent of his
salary and life assurance of four times salary on death in service will be provided.

In order to compensate him for the loss of his 2007 bonus, it was necessary to provide Tidjane Thiam with a cash payment of

£325,000 on joining and an award of shares to be deferred for three years with a value of £325,000. 

A guarantee has also been provided that his bonus for 2008 will not be less than 100 per cent of his salary. Any amount of
bonus paid which is greater than 50 per cent of his salary will be awarded in shares which are deferred for three years. Under the
current remuneration policy, an award of 160 per cent of his salary will be made under the Group Performance Share Plan (GPSP).
For 2008, in recognition of his appointment he will be made a double award under the GPSP totalling 320 per cent of salary.

In order to compensate for the loss of outstanding deferred share awards under annual incentive plans and long term awards

with his previous employer, Tidjane Thiam will receive the following:

— A cash sum on joining in lieu of the 2005 awards which were due to vest in March 2008; and 
— two restricted share awards, in lieu of his 2006 and 2007 awards without performance conditions which will vest in March

2009 and 2010, respectively. 

These awards will be valued taking the relative share prices of his previous employer at his date of leaving and the Company 
at his date of joining. Hence the value will be disclosed in the 2008 Directors’ Remuneration Report.

Philip Broadley
Philip Broadley resigned in 2007. In view of his flexibility in agreeing a leaving date after the 2008 Annual General Meeting and
for his agreement to act as a consultant for six months post his date of leaving, the Committee agreed the following:

— A total payment of £507,105 to be paid in two tranches in June and December 2008;
— medical insurance and life assurance cover for six months after his leaving date;
— treatment as a ‘good leaver’ in respect of his outstanding share awards. The deferred share awards under his 2006 and 2007
annual incentive plans will be released on his leaving and his outstanding long-term incentive awards will vest according to
the rules of the plans in the same way as other recipients of awards, but pro-rated where appropriate for the time worked
during the performance period.

All of the above payments after June 2008 are subject to his continuing to be available for consultancy for six months after his
leaving date and subject to his compliance with non-solicitation and confidentiality conditions.

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111

 
 
Directors’ remuneration report
For year ended 31 December 2007
continued

Policy on external appointments
Subject to the Group Chief Executive’s approval, executive directors are able to accept external appointments as non-executive
directors of other organisations. Any fees paid may be retained by the executive director. 

Non-executive directors’ letters of appointment
Non-executive directors do not have service contracts but are appointed pursuant to letters of appointment with notice periods 
of six months without liability for compensation.

Sir Winfried Bischoff

Keki Dadiseth
Michael Garrett
Ann Godbehere

Bridget Macaskill
Kathleen O’Donovan
James Ross
Lord Turnbull 

Date of initial appointment
by the Board

2 August 2007

1 April 2005
1 September 2004
2 August 2007

1 September 2003
8 May 2003
6 May 2004
18 May 2006

Commencement date
of current term*

Subject to election 
at AGM 2008

AGM 2005
AGM 2005
Subject to election
at AGM 2008

AGM 2007
AGM 2007
AGM 2005
AGM 2006

Expiry date of
current term

AGM 2011 
(subject to election 
at AGM 2008)
AGM 2008
AGM 2008
AGM 2011 
(subject to election 
at AGM 2008)
AGM 2010
AGM 2010
AGM 2008
AGM 2009

*Under the terms of their letters of appointment, the non-executive directors serve for an initial term of three years following their election by shareholders

at the Annual General Meeting after their appointment by the Board.

Non-executive directors’ remuneration
Non-executive directors are not eligible to participate in 
annual incentive plans, long-term incentive plans or pension
arrangements. Their fees are determined by the Board and
reflect their individual responsibilities including committee
membership as appropriate. The Board reviews the fees
annually and the last change was made in 2007. 

The current annual fees for the non-executive directors 

are as follows:

Basic fee
Audit Committee Chairman – additional fee
Audit Committee member – additional fee
Remuneration Committee Chairman – additional fee
Remuneration Committee member – additional fee
Senior Independent Director – additional fee

£

60,000
40,000
15,000
22,500
10,000
25,000

Currently the non-executive directors use the net value of
£25,000 of their total annual fees to purchase shares in the
Company. Shares are purchased each quarter and are held
at least until retirement from the Board. 

Sir Winfried Bischoff
Keki Dadiseth 
Michael Gararett
Ann Godbehere 
Bridget Macaskill 
Kathleen O’Donovan 
James Ross
Lord Turnbull 

Annual fee as at 
1 January 2008

£60,000
£70,000
£70,000
£75,000
£82,500
£100,000
£95,000
£75,000

Directors’ shareholdings
Shareholding guidelines
As a condition of serving, all executive and non-executive
directors are currently required to have beneficial ownership
of 2,500 ordinary shares in the Company. This interest in
shares must be acquired within two months of appointment
to the Board if the director does not have such an interest
upon appointment. 

Non-executive directors also use a proportion of their 

fees to purchase additional shares in the Company on a
quarterly basis. 

Executive directors should have a substantial shareholding

which should be built up over a period of five years. Shares
earned and deferred under the annual incentive plan are
included in calculating the executive director’s shareholding. 

112

Prudential plc Annual Report 2007

The Directors’ Remuneration Report Regulations 2002
(the Regulations) 
The line graph below shows the Total Shareholder Return
(TSR) of the Company during the five years from 1 January
2003 to 31 December 2007 against the FTSE 100. This
comparison was selected as Prudential is a major company
in the FTSE 100. 

Prudential TSR v FTSE 100 total returns index

220

200

180

160

140

120

100

80

60

%
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T

Dec
2002

Dec
2003

Dec
2004

Dec
2005

Dec
2006

Dec
2007

Prudential (TSR)
FTSE 100 (TRI)

Total Shareholder Return over the performance period is the
growth in value of a share plus the value of dividends paid,
assuming that the dividends are reinvested in the Company’s
shares on the day on which they were paid.

Note that the table above compares Prudential’s TSR
performance against the TSR performance of the FTSE 100
index over five years. The performance condition within the
Group Performance Share Plan compares Prudential’s TSR
performance against a group of insurers over three years.

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Until the guideline is met, at least half the shares released from
long-term incentive awards after tax should be retained by the
executive director.

Philip Broadley
Clark Manning 
Michael McLintock†
Nick Prettejohn
Barry Stowe‡
Mark Tucker†

Guideline  Shareholding at
Shareholding policy 13 March 2008 
as a % of salary*

– after five years

1 x salary
1 x salary
2 x salary
1 x salary
1 x salary
2 x salary

143%
51%
792%
74%
95%
248%

*Based on the share price as at 31 December 2007.
† With an interim target of 1 x salary after three years.
‡ Shareholdings for Barry Stowe include American Depositary Receipts
(ADRs). One ADR is equivalent to two Prudential plc shares. 

Directors’ shareholdings
The interests of directors in ordinary shares of the Company
are set out below and include shares acquired under the Share
Incentive Plan, the deferred annual incentive awards detailed
in the table on Other Share Awards on pages 120 and 121, and
interests in shares awarded on appointment. 

The interests of directors in shares of the Company include
changes between 31 December 2007 and 13 March 2008. All
interests are beneficial.

Sir Winfried Bischoff
Philip Broadley note 1
Sir David Clementi
Keki Dadiseth
Michael Garrett
Ann Godbehere
Bridget Macaskill 
Clark Manning
Michael McLintock
Kathleen O’Donovan
Nick Prettejohn
James Ross
Barry Stowenote 2
Mark Tucker
Lord Turnbull

1 Jan 2007* 

31 Dec 2007 

13 Mar 2008

0
71,599
33,582
5,676
18,113
0
14,858
25,589
291,337
12,331
57,730
10,387
66,678
199,088
3,885

20,853
113,621
48,555
21,998
22,079
3,753
16,922
35,546
355,732
14,346
64,118
12,452
66,678
316,360
6,035

20,853
113,696
48,555
21,998
22,079
3,753
16,922
35,546
355,732
14,346
64,118
12,452
66,678
316,360
6,035

*Or date of appointment if later.

Notes
1 The shares in the table include shares purchased under the Prudential
Services Limited Share Incentive Plan together with Matching Shares
(on a 1:4 basis) and accumulated dividend shares. The total shares
included in the table will only be released if the employee remains 
in employment for three years. For Philip Broadley the total number 
of Matching Shares at 31 December 2007 was 162.

2 Barry Stowe’s interests in shares are made up of 33,339 American
Depositary Receipts (representing 66,678 ordinary shares).

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Directors’ remuneration report
For year ended 31 December 2007
continued

Directors’ remuneration for 2007

Salary/Fees

Bonus

Benefits*

Cash
supplements
for pension
purposes†

£000

Total
Emoluments
2007

Total
Emoluments

Value
of anticipated
releases from
2006 LTIPs in respect
including cash of performance
supplements periods ending
31 December
2007§

for pension
purposes‡

Chairman
Sir David Clementi 
Executive directors
Philip Broadley 
Clark Manningnotes 1,2
Michael McLintocknote 3
Mark Norbom 

(until 14 December 2006)note 4

Nick Prettejohn 

(from 1 January 2006)note 5

508

567
500
320

–

615

Barry Stowe 

500
907
3,409

(from 26 September 2006)notes 6,7

Mark Tucker note 8 
Total executive directors
Non-executive directors
Sir Winfried Bischoff (from 2 August 2007) 25
Keki Dadisethnote 9
81
66
Michael Garrett
29
Ann Godbehere (from 2 August 2007)
79
Bridget Macaskill 
24
Roberto Mendoza (until 17 May 2007)
98
Kathleen O’Donovan 
98
James Ross
–
Rob Rowley (until 18 May 2006)
73
Lord Turnbull (from 18 May 2006)
Total non-executive directors
573
4,490
Overall total

–

590
1,724
1,780

–

615

500
1,134
6,343

41

56
16
48

–

54

140
59
373

127

153
–
–

–

80

125
227
585

6,343

414

712

676

632

1,366
2,240
2,148

–

1,364

1,265
2,327
10,710

25
81
66
29
79
24
98
98
–
73
573
11,959

1,174
1,943
1,938

1,345

1,119

347
2,089
9,955

–
71
56
–
65
73
83
80
35
34
497
11,084

814
2,933
1,280

–

–

–
1,588
6,615

6,615

*Benefits include, where provided, cash allowances for cars, the use of a car and driver, medical insurance, security arrangements and expatriate benefits. 
† Pension supplements that are paid in cash are included in the table. The policy on pensions is described in the section on ‘Pensions policy’ on page 106.

The pension arrangements for current executive directors are described in the section on ‘Directors’ pensions and life assurance’ on page 122. 

‡ 2006 figures include deferred share awards made from 2006 annual incentive plans which are detailed in the section ‘Other Share Awards’ on page 120.
§ Value of anticipated LTIP releases is the total of cash paid plus, for shares released, the value of the released shares based on the share price at

31 December 2007. All executive directors participate in long-term incentive plans and the details of releases for awards with a performance period
ending 31 December 2007 are provided in the footnotes to the tables on share awards on pages 116 to 119. Executive directors’ participation in 
all-employee plans are detailed on page 122.

Notes
1 It is anticipated that for Clark Manning a deferred share award from the 2007 annual bonus valued at $200,000 will be made. This is included in the

2007 bonus figure. 

2 Clark Manning’s bonus figure excludes a contribution of £6,745, from a profit sharing plan, which has been made into a 401K retirement plan. This 

is included in the table on pension contributions on page 123.

3 Michael McLintock’s 2007 annual incentive contains a deferral element as described in the section on ‘Michael McLintock remuneration

arrangements’ on page 108. It is anticipated that a deferred share award from the 2007 annual bonus valued at £640,000 will be made. This is included
in the 2007 bonus figure. 

4 Mark Norbom’s directorship with Prudential plc ended on 14 December 2006 but he remained in employment until 31 January 2007. In connection
with the termination of his employment he received a payment of £291,000 and nine successive monthly payments of £55,792. He also received
private medical and life cover, school fees and club memberships until 31 October 2007 and housing benefits until 5 May 2007.

5 It is anticipated that for Nick Prettejohn a deferred share award from the 2007 annual bonus valued at £307,625 will be made. This is included in the

2007 bonus figure. 

6 It is anticipated that for Barry Stowe a deferred share award from the 2007 annual bonus valued at £250,000 will be made. This is included in the 2007

bonus figure. 

7 Barry Stowe’s benefits include those relating to his expatriate status including costs of £88,288 related to housing. 
8 It is anticipated that for Mark Tucker a deferred share award from the 2007 annual bonus valued at £453,600 will be made. This is included in the 2007

bonus figure. 

9 Keki Dadiseth was paid allowances totalling £9,400 in 2007 in respect of his accommodation expenses in London whilst on the Company’s business, 

in lieu of reimbursing hotel costs as is the usual practice for directors who are not resident in the UK. 

114

Prudential plc Annual Report 2007

Executive directors’ non-executive director earnings
Executive directors who are released to serve as non-executive directors of other external companies retain the earnings resulting
from such duties. In 2007, Michael McLintock earned £48,542 from an external company. Other directors served as non-executive
directors on the boards of companies in the educational and cultural sectors without receiving a fee for those services. 

Remuneration for 2007 
The following sections provide information on payments, outstanding conditional incentive awards and shares released in 2007
for each executive director.

2007 Annual Incentive Plan structures
Annual bonus awards for all executive directors are determined by the Company’s financial performance and the contribution of
the individual. Greater weighting is given to the financial measures. The balance between the Group and business unit measures
reflect the Committee’s view for each executive director on the structure required to ensure the appropriate focus. The table
below sets out the weightings between the Group and Business Unit measures and personal performance.

Philip Broadley
Clark Manning*
Michael McLintock
Nick Prettejohn
Barry Stowe
Mark Tucker

Financial measures

Personal performance

Group

80%
25%
10%
20%
20%
80%

Business

–
65% 
75%
60%
60%
–

20%
10%
15%
20%
20%
20%

*The proportions for Clark Manning relate to his participation in the annual bonus plan and the Jackson Bonus pool which is based on Jackson financial
performance. The proportions shown in the table incorporate a notional level for this pool. 

Annual Incentive Plans – Performance in 2007
The main business measures considered by the Remuneration Committee and incorporated into the annual incentive plans are
IFRS profit, EEV profit and cash flow. The measures for Jackson are different and are identified later in this section.

The 2007 results under the main business measures were:

IFRS profit from continuing operations
EEV profit from long-term business
Net cash flow

Group 
notes 2,3

£1,213m
£2,532m
£-82m

UK  
notes 2,4

£528m
£859m 
£-142m

Asia 

£246m
£1,046m
£37m

M&G
note 5

£254m
–
–

Comparing these with the 2006 results, using constant exchange rates, produces the results set out in the following table. 

IFRS profit from continuing operations

EEV profit from long-term business

Net cash flow

Group
Increase 
of 20%
Increase
of 25%
£22m 
improvement

UK
Increase 
of 6%
Increase
of 25%
£30m
improvement

Asia
Increase 
of 17%
Increase 
of 34%
£9m
improvement

Increase  
of 21%

Increase
of 17%

Increase
32%

M&G
Increase 
of 25%
–

–

Notes
1 The 2007 and 2006 profit figures (based on reported actual exchange rates) were audited by KPMG. Net cash flow and the conversions at constant

exchange rates are not audited.

2 In considering the bonus payments to be made to the executive directors the Committee decided to exclude the effects of Egg such that IFRS profits

are from continuing operations. Hence no income from the sale of Egg or operating losses pre-sale are included. 

3 2007 Group performance against the metrics included in the executive directors’ annual incentive plans was above maximum.
4 UK Net cash flow excludes the With-profits transfer.
5 Michael McLintock’s annual bonus plan performance measures include, as well as IFRS profits, growth in retail funds under management and

comparative fund investment performance. Performance achieved against IFRS profits was above superior performance and the other two measures 
were around upper quartile performance.

6 2007 performance of the metrics in the individual business incentive plans were generally significantly above expectation, although Asia results

included outcomes between threshold and business plan and a UK result close to business plan. 

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For year ended 31 December 2007
continued

Clark Manning’s annual plan includes free cash generated and the result was 21 per cent above business plan levels. Clark
Manning also participates in the Jackson Bonus pool which in 2007 was based principally on US GAAP profits (up 26 per cent
compared with 2006) and New Business EEV profits (up 19 per cent compared with 2006). 

For all the executive directors, individual strategic goals formed the objectives against which individual performance was
assessed. These included each executive director’s contribution to the Group strategy as a member of the Prudential plc Board
and the proper performance of their functional and/or business unit roles.

The Committee is fully satisfied that it has considered each case carefully, applied appropriate judgement and that the bonus

award has been made for each executive director taking into account the overall performance of the Company in 2007.

Directors’ outstanding long-term incentive awards
Share-based long-term incentive awards
The section below sets out the outstanding share awards under the Restricted Share Plan, the Group Performance Share Plan 
and the awards under additional long-term plans for the executive directors who run specific businesses.

Share rights granted under the share-based long-term incentive plans

Philip Broadley

Clark Manning

Plan name

Restricted Share Plan
Restricted Share Plan
Group Performance 
Share Plan
Group Performance 
Share Plan

Restricted Share Plan
Restricted Share Plan
Group Performance 
Share Plan

Business Unit Performance
Plan (share element)

Group Performance 
Share Plan

Business Unit Performance 
Plan (share element)

Michael McLintock Restricted Share Plan
Restricted Share Plan
Group Performance 
Share Plan
Group Performance 
Share Plan

Releases 
or rights
(options)
granted
Market 
price at
upon
date of vesting in
2007
original
award (Number 
(pence) of shares)

Conditional
awards
in 2007
(Number of
shares)

Conditional
share awards
outstanding at
1 Jan 2007
(Number of
shares)

210,713
182,983

Year of
initial
award

2004
2005

2006

170,127

2007

147,559

745

563,823

147,559

2004
2005

196,174
163,352

2006

241,415

2006

120,707

2007

2007

2004
2005

721,648

286,710

67,429
58,555

2006

64,199

2007

190,183

52,040

52,040

745

31 Dec 2007 Date of end of 
performance
period

Conditional
share awards
outstanding at

(Number 
of shares)
–1
182,9832

31 Dec 06
31 Dec 07

170,1273

31 Dec 08

147,5594
500,669
–1
163,3522

31 Dec 09

31 Dec 06
31 Dec 07

241,4153

31 Dec 08

120,707

31 Dec 08

812,184
–1
58,5552

31 Dec 06
31 Dec 07

64,1993

31 Dec 08

52,0404
174,794

31 Dec 09

191,140

745

191,1404

31 Dec 09

95,570

745

95,570

31 Dec 09

116

Prudential plc Annual Report 2007

Share rights granted under the share-based long-term incentive plans continued

Mark Norbom

Nick Prettejohn

Barry Stowe

Mark Tucker

Plan name

Restricted Share Plan
Restricted Share Plan
Group Performance 
Share Plan

Business Unit Performance 
Plan (share element) 

Group Performance 
Share Plan

Business Unit Performance 
Plan (share element)

Group Performance 
Share Plan

Business Unit Performance 
Plan (share element)

Group Performance 
Share Plan

Business Unit Performance
Plan (share element)

Restricted Share Plan
Group Performance 
Share Plan
Group Performance 
Share Plan

Conditional
awards
in 2007
(Number of
shares)

Conditional
share awards
outstanding at
1 Jan 2007
(Number of
shares)

200,177
182,983

Year of
initial
award

2004
2005

2006

144,648

2006

72,324

600,132

2006

149,964

2006

74,982

Releases 
or rights
(options)
granted
Market 
upon
price at
date of vesting in
2007
original
award (Number 
(pence) of shares)

31 Dec 2007 Date of end of 
performance
period

Conditional
share awards
outstanding at

(Number 
of shares)
–1
–5

31 Dec 06
31 Dec 07

31 Dec 08

31 Dec 08

–5

–5
–

149,9643

31 Dec 08

74,982

31 Dec 08

2007

2007

2007

2007

130,071

745

130,0714

31 Dec 09

65,035

745

65,035

31 Dec 09

224,946

195,106

420,052

105,706

745

105,7064 31 Dec 09

52,853

745

52,853

31 Dec 09

158,559

2005

356,817

2006

337,044

2007

295,067

745

693,861

295,067

158,559
356,8172

31 Dec 07

337,0443

31 Dec 08

295,0674
988,928

31 Dec 09

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Directors’ remuneration report
For year ended 31 December 2007
continued

Cash rights granted under the Business Unit Performance Plan

Clark Manning

Mark Norbom

Nick Prettejohn

Barry Stowe

Plan name

Business Unit Performance 
Plan (Cash element)
Business Unit Performance 
Plan (Cash element)

Business Unit Performance 
Plan (Cash element) 

Business Unit Performance 
Plan (Cash element)
Business Unit Performance 
Plan (Cash element)

Business Unit Performance 
Plan (Cash element)

Year of
initial
award

2006

2007

2006

2006

2007

2007

Conditional
awards
outstanding at
1 Jan 2007
£000

Conditional
awards
in 2007
£000

Payments
made
in 2007
£000

Conditional
awards

outstanding at Date of end of 
performance
period

31 Dec 2007
£000

577

361

374

624

400

325

577 

31 Dec 08

624

31 Dec 09

–5 31 Dec 08

374

31 Dec 08

400 

31 Dec 09

325

31 Dec 09

Restricted Share Plan awards
For RSP awards in 2004 and 2005, no rights were granted if the Company’s TSR performance as ranked against the comparator group (those companies
remaining out of the FTSE 100 at the beginning of the performance period) was at the 50th percentile or below. The maximum grant is made only if the
TSR ranking of the Company is 20th percentile or above. Between these points, the size of the grant made is calculated on a straight-line sliding scale.
In normal circumstances, directors may take up their right to receive shares at any time during the following seven years.

2007 Awards
The awards made under the Group Performance Share Plan and the Business Unit Performance Plan in respect of 2007 have a performance period from
1 January 2007 to 31 December 2009.

In determining the 2007 conditional share awards the shares were valued at their average share price during the preceding calendar year, and the price
used to determine the number of shares was 614.91 pence.

Group Performance Share Plan
Awards under the Group Performance Share Plan are described on page 105. 

Business Unit Performance Plan
Awards under the Business Unit Performance Plan are described on page 106.

Notes 
Performance levels under current awards at 31 December 2007:

Note

Plan

Award year

Performance levels under current awards at 31 December 2007

1

Restricted Share Plan

2

Restricted Share Plan

2004

2005

3 Group Performance Share Plan

2006

4 Group Performance Share Plan

2007

5 Mark Norbom

The ranking of the Company’s TSR was ranked at 56th percentile at the 
end of the three-year performance period ending on 31 December 2006 
and as a result the 2004 awards lapsed.
The ranking of the Company’s TSR at the end of the three-year performance 
period ending on 31 December 2007 was 30th out of the remaining 85 companies 
in the FTSE 100 (35th percentile) and as a result it is anticipated that options over 
62.5 per cent of the maximum number of shares in each award will be made which would 
result in nil cost options over 114,365 shares for Philip Broadley, 102,095 shares for
Clark Manning, 36,597 shares for Michael McLintock and 223,011 shares for Mark Tucker.
At 31 December 2007 Prudential’s TSR performance was 121.4 per cent of the 
TSR performance of the index. 
At this performance level, 100 per cent of the maximum award would vest.
At 31 December 2007 Prudential’s TSR performance was 113.1 per cent of the
TSR performance of the index.
At this performance level, 84 per cent of the maximum award would vest.
The 2005 RSP, 2006 GPSP and the 2006 BUPP awards for Mark Norbom lapsed on the 
termination of his employment.

118

Prudential plc Annual Report 2007

Business-specific cash-based long-term incentive plans
Details of all outstanding awards under cash-based long-term incentive plans up to and including 2007 are set out in the table
below. The performance period for all awards is three years. 

Clark Manning
Business Cash LTIP
Business Cash LTIP

Michael McLintock
Phantom M&G options
Phantom M&G options
Phantom M&G options
Phantom M&G options
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares
Phantom M&G options
Phantom M&G shares
Phantom M&G shares

Mark Norbom
Business Cash LTIP
Business Cash LTIP

Total cash payments made in 2007

Face value of   
conditional
awards
outstanding at
1 Jan 2007
£000

Conditionally
awarded
in 2007
£000

Year of
initial award

Face value of
conditional
awards 

Payments
made in 2007
£000

outstanding at Date of end of 
performance
period

31 Dec 2007
£000

2004
2005

2000
2001
2002
2003
2004
2004
2005
2005
2006
2006
2007

2004
2005

1,295
1,295

184
368
368
368
368
225
368
225
368
225

713
750

1,333

2,013

–
1,295

31 Dec 06
31 Dec 07

403

583

413

3,412

–
368
368
368
368
–
368
225
368
225
1,333

31 Dec 02
31 Dec 03
31 Dec 04
31 Dec 05
31 Dec 06
31 Dec 06
31 Dec 07
31 Dec 07
31 Dec 08
31 Dec 08
31 Dec 09

–
–

31 Dec 06
31 Dec 07

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Clark Manning
In 2004 and 2005 Clark Manning participated in a cash-based long-term plan that rewards the growth in appraisal value of Jackson. The award payout
equals an initial award value adjusted by the change in the Prudential plc share price over the performance period. In order for any award to be made
under the 2005 plan, the growth rate over the performance period must be greater or equal to eight per cent compound growth per annum. At this level
of performance, the initial award value is US$864,240. If the on-target performance level of 11.5 per cent per annum compound is achieved the initial
award value is doubled. If the annual growth rate is at least 17.5 per cent, the payout increases to a maximum of three times the initial award value. For
performance between these points, payouts are on a straight line sliding scale.

For the 2004 award the results led to a payment of US$4,028,896. The face values of the awards for Clark Manning are converted at the average exchange
rate for 2007 which was US$2.0015 = £1 (2006: US$1.8430 = £1). For the 2005 Business Cash LTIP, the compound annual growth rate in appraisal value
was 22.8 per cent and as a result a payment of US$4,416,308 will be made. 

Michael McLintock
Michael McLintock’s 2004, 2005 and 2006 cash long-term incentive awards were under the M&G Chief Executive Long-Term Incentive Plan that provides
a cash reward through phantom M&G share awards and options. For these awards, the phantom share price at the beginning of the performance period
was £1. The change in the phantom share price equals the change in M&G profit, modified up or down by the investment performance of M&G, over the
performance period. For each year the face value of the share award was £225,000 and the phantom option award had a face value of £367,800. Provided
the phantom share options have value, they may be exercised in part or in full during annual exercise periods after three to seven years from the start of
the performance period. 

For the 2004 award the phantom share price at the end of the performance period was £2.59. This resulted in a payment from the phantom share award of
£582,750 and a phantom option award of 367,800 units. Michael McLintock did not exercise any of these options. For the 2005 award, the phantom share
price at the end of the performance period was £2.34. This will result in a payment of £526,500 from the share element of the award.

Under the rules of Michael McLintock’s 2000 phantom option award, a payment of £402,741 was made at the end of the seven-year exercise period.

Following consultations with shareholders an award with a face value of £1,333,000 was made in 2007 under the share element of the M&G Chief
Executive Long-Term Incentive Plan.

Mark Norbom
Mark Norbom’s awards under the Business Cash LTIP for 2004 vested as a result of Asia’s performance and a payment of £412,751 was made in 2007.
On the termination of his employment his award under the 2005 Business Cash LTIP lapsed.

119

 
 
Directors’ remuneration report
For year ended 31 December 2007
continued

Other share awards
The table below sets out the share awards that have been made to executive directors under their appointment terms and those
deferred from annual incentive plan payouts. The values of the deferred share awards are included in the bonus and total figures
in the directors’ remuneration table on page 114. The number of shares is calculated using the average share price over the three
business days commencing on the day of the announcement of the Group’s annual financial results for the relevant year. For the
2006 awards the average share price was 681.5 pence.

Conditional
share
awards
Year of outstanding
at 1 Jan
2007
(Number
of shares)

initial
grant
(Number
of shares)

Con-

Scrip
ditionally dividends
released
accumu-
awarded
in 2007
lated
in 2007
(Number
(Number
(Number
of shares) of shares) of shares)

Conditional
share
awards
Shares outstanding
at 31 Dec
2007
(Number
of shares)

Date of
end of

Shares
released
in 2007
restricted (Number
period of shares)

Market 
Market
price at 
price at
original
date of
date of vesting or
release
award
(pence) 
(pence) 

Date of
release

Philip Broadley
Deferred 2003 

annual incentive 
award
Deferred 2005 

annual incentive 
awardnote 1
Deferred 2006 

annual incentive 
awardnote 1
Clark Manning
Deferred 2006 

annual incentive 
awardnote 1
Michael McLintock
Deferred 2003 

annual incentive 
award
Deferred 2004 

annual incentive 
award
Deferred 2005 

annual incentive 
awardnote 1
Deferred 2006 

annual incentive 
awardnote 1
Mark Norbom
Awards under 

appointment 
termsnote 7

Deferred 2004 

annual incentive 
awardnote 1
Deferred 2005 

annual incentive 
awardnote 1

2004

6,387

6,387

–

31 Dec 06

6,387 15 Mar  07

502

675

2006

31,954

789

32,7431,2 31 Dec 08

2007

31,100

768

31,6861,2 31 Dec 09

2007

9,100

224

9,3241,3 31 Dec 09

2004

57,121

57,121

–

31 Dec 06 57,121 15 Mar 07

502

675

2005

93,750

2,317 96,067

–

31 Dec 07 96,067 31 Dec 07

475

712

2006

84,779

2,095

86,8741 31 Dec 08

2007

81,438

2,012

83,4501,4 31 Dec 09

89,353
2004
31,596
2004
15,339
2004
2004 414,826

89,353

87,403

01 Jan 07 89,353 02 Feb 07
01 Jan 08
01 Jan 09

–7
–7
–7
–7 20 Feb 13 87,403 28 Feb 07

439

705.5

439

673.5

2005

33,965

33,965

–7 31 Dec 07 33,965 08 Feb 07

475

715

2006

18,306

18,306

–7 31 Dec 08 18,306 08  Feb 07

715.5

715

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Prudential plc Annual Report 2007

Other share awards continued

Conditional
share
awards
Year of outstanding
at 1 Jan
2007
(Number
of shares)

initial
grant
(Number
of shares)

Con-

Scrip
ditionally dividends
released
accumu-
awarded
in 2007
lated
in 2007
(Number
(Number
(Number
of shares) of shares) of shares)

Conditional
share
awards
Shares outstanding
at 31 Dec
2007
(Number
of shares)

Date of
end of

Shares
released
in 2007
restricted (Number
period of shares)

Market 
Market
price at 
price at
original
date of
date of vesting or
release
award
(pence) 
(pence) 

Date of
release

Nick Prettejohn
Awards under 

appointment 
termsnote 8

2006

16,000
5,500

16,000

–
5,500

31 Oct 07 16,000 31 Oct 07
31 Oct 08

627.5

712

Deferred 2006 

annual incentive 
awardnote 1

2007

Barry Stowe
Awards under 

appointment 
termsnote 9

2006

11,837

291

12,1281,5 31 Dec 09

7,088
7,088
7,088
28,706
7,088
2,110

7,088

– 01 May 07
7,088 01 May 08
7,088 01 May 09
28,706 01 Sept 09
7,088 01   Jan 10
2,110 01 May 10

7,088 01 May 07

702

746

Mark Tucker
Deferred 2005 

annual incentive 
awardnote 1
Deferred 2006 

2006

37,206

919

38,1251 31 Dec 08

annual incentive 
awardnote 1

2007

72,302

1,786

74,0881,6 31 Dec 09

Notes
1 Under the annual bonus plans, the element of bonus for performance above specified levels are made in the form of a share award deferred for three

years. The value of the 2006 deferred share award is included in the total 2006 figure in the Directors’ Remuneration table on page 114.

2 In 2007, a deferred share award from his 2006 annual bonus valued at £211,947 was made to Philip Broadley. This is included in the 2006 total in the
Directors’ Remuneration table on page 114. Under the terms agreed on his leaving the Company, the outstanding deferred awards to Philip Broadley
will be released after his termination date.

3 In 2007, a deferred share award from his 2006 annual bonus valued at US$121,360 was made to Clark Manning. This is included in the 2006 total in

the Directors’ Remuneration table on page 114. The exchange rate used was US$1.8430 = £1.

4 In 2007, a deferred share award from his 2006 annual bonus valued at £555,000 was made to Michael McLintock. This is included in the 2006 total in

the Directors’ Remuneration table on page 114.

5 In 2007, a deferred share award from his 2006 annual bonus valued at £80,673 was made to Nick Prettejohn. This is included in the 2006 total in the

Directors’ Remuneration table on page 114.

6 In 2007, a deferred share award from his 2006 annual bonus valued at £492,744 was made to Mark Tucker. This is included in the 2006 total in the

Directors’ Remuneration table on page 114.

7 Mark Norbom’s deferred shares under the 2004 Annual Incentive Plan (33,965 shares) and 2005 Annual Incentive Plan (18,306 shares) were released
to him in February 2007. In addition, the 89,353 employer replacement shares which vested on 1 January 2007 were released and the Remuneration
Committee exercised its discretion to allow a further 87,403 shares out of his awards under the appointment terms to vest, representing the
proportion of the performance period which Mark Norbom had worked in respect of his pension replacement shares. Awards over 374,358 shares
granted under the terms of Mark Norbom’s appointment lapsed.

8 In order to secure the appointment of Nick Prettejohn, he was awarded rights to Prudential plc shares that vest as set out in the table. In normal
circumstances, releases are conditional on Nick Prettejohn being employed by Prudential at the date of vesting. If there is a change of control of
Prudential he may be entitled to retain any unvested awards.

9 In order to secure the appointment of Barry Stowe and to compensate him for the loss of substantial amounts of outstanding long-term remuneration,
he was awarded rights to Prudential plc American Depositary Receipts, that vest as set out in the table. The figures in the table are the equivalent
number of Prudential plc shares (one American Depositary Receipt equals two Prudential plc shares). In normal circumstances, releases are
conditional on Barry Stowe being employed by Prudential at the date of vesting. If there is a change of control of Prudential he may be entitled to retain
any unvested awards.

In order to compensate for the loss of share options, Barry Stowe was also awarded 1,255 Prudential plc ADRs in 2007.

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Directors’ remuneration report
For year ended 31 December 2007
continued

Outstanding share options
Options outstanding under the Savings-Related Share Option (SAYE) Scheme are set out below. The SAYE is open to all UK 
and certain overseas employees. Options under this scheme up to HM Revenue & Customs (HMRC) limits are granted at a 
20 per cent discount and cannot normally be exercised until a minimum of three years has elapsed. No payment has been 
made for the grant of any options. The price to be paid for exercise of these options is shown in the table below. No variations 
to any outstanding options have been made.

Options
out-
standing

at 1 Jan Exercised
in 2007

2007

Market
price on
exercise
date
(pence)

Options
out-
Options
standing
granted at 31 Dec
2007
in 2007

Market
price at
31 Dec
2007
(pence)

Original
exercise
price
(pence)

Options
forfeit
in 2007

Year of
initial
grant

Exercise
price 
adjusted 
for 2004
Rights
Issue
(pence)

Earliest
exercise
date

Latest 
exercise
date

Philip Broadley 2000

2,716

2,716

763.5

–

364

346 01 Jun 07 30 Nov 07

Michael 
McLintock

2003

6,153

Nick Prettejohn 2006

661

Mark Tucker

2005

2,297

6,153

661

2,297

712

712

712

280

565

407

266 01 Jun 08 30 Nov 08

n/a

01 Jun 09 30 Nov 09

n/a 01 Dec 08 31 May 09

Notes
1 Gains of £11,339 were made by directors in 2007 on the exercise of share options. (2006: nil).
2 No price was paid for the award of any option.
3 The highest and lowest share prices during 2007 were 811 pence and 618 pence respectively.

Dilution
Prudential currently meets its obligations under its share plans by funding an employee trust which acquires shares on the open
market either at the time of grant or by maintaining sufficient shares in the trust to meet the requirements as awards vest. Shares
relating to options granted under all-employee share plans are satisfied by new issue shares. The combined dilution from all
outstanding options at 31 December 2007 was 0.1 per cent of the total share capital at the time.

Directors’ pensions and life assurance
The pensions policy is set out on page 106. Prudential’s current practice in respect of pension arrangements for the current
executive directors is set out below.

Philip Broadley participates in a non-contributory scheme that provides a pension of one-sixtieth of Final Pensionable Earnings

for each year of service on retirement at age 60. Michael McLintock participates in a contributory scheme that provides a target
pension of two-thirds of Final Pensionable Earnings on retirement at age 60 for an employee with 30 years or more potential
service, for which his contribution is four per cent of basic salary. In both cases Final Pensionable Earnings are capped by a
notional scheme earnings cap which replicates the HMRC earnings cap in force before A-Day (6 April 2006).

Philip Broadley and Michael McLintock are entitled to supplements based on the portion of their basic salary not covered for

pension benefits under a HMRC approved scheme. They are also provided with life assurance cover of four times salary.

Nick Prettejohn is paid a salary supplement and he is a member of the staff defined contribution pension plan, which provides

death in service benefits including life assurance of four times salary. The Company contributions to the pension plan and his
salary supplement are in total 25 per cent of his salary. 

Mark Tucker is paid a salary supplement of 25 per cent of his salary. He is also provided with life assurance cover of 

four times salary.

Clark Manning participates in a US tax-qualified defined contribution plan (a 401K plan). He is also provided with life

assurance cover of two times salary.

Barry Stowe is paid a salary supplement of 25 per cent of his salary. He is also provided with life assurance cover of 

four times salary.

Where supplements for pension purposes are paid in cash, the amounts are included in the table on Directors’ Remuneration

on page 114.

122

Prudential plc Annual Report 2007

Directors’ pensions and life assurance continued
Details of directors’ pension entitlements under HMRC approved defined benefit schemes and supplements that are in the form
of contributions to pension arrangements paid by the Company are set out in the following table.

Additional pension
earned during year
ended 31 Dec 2007

Transfer value of accrued
benefit at 31 Dec
note 3

Years of
pensionable
service at
31 Dec 2007

Accrued
benefit at
31 Dec 2007

Age at
31 Dec 2007

58
46
49
46
47
50
50

–
7
–
15
–
–
–

£000

–
14
–
38
–
–
–

Ignoring
inflation
on pension
earned to
31 Dec 2006
note 1
£000

Allowing
for inflation
on pension
earned to
31 Dec 2006
note 2
£000

–
2
–
3
–
–
–

–
2
–
4
–
–
–

2007 B

£000

–
135
–
435
–
–
–

Sir David Clementi
Philip Broadley
Clark Manning
Michael McLintock
Nick Prettejohn
Barry Stowe
Mark Tucker

Notes
1 As required by Stock Exchange Listing rules.
2 As required by the Companies Act remuneration regulations.
3 The transfer value equivalent has been calculated in accordance with Actuarial Guidance Note GN11.
4 Supplements in the form of cash are included in the Directors’ Remuneration table on page 114.

Amount of
(B-A) less Contributions
to pension
contributions
and life
made by
assurance
directors
2006 A during 2007 arrangements
note  4
£000

£000

£000

–
111
–
397
–
–
–

–
24
–
25
–
–
–

15
–
15
91
74
–
11

No enhancements to the retirement benefits paid to or receivable by directors or former directors other than the discretionary
pension increases awarded to all pensioners have been made during the year. 

Total contributions to directors’ pension arrangements including cash supplements for pension purposes were £1,163,687

(2006: £1,161,410) of which £166,557 (2006: £138,937) related to money purchase schemes.

Signed on behalf of the Board of directors

Bridget Macaskill
Chairman, Remuneration Committee
13 March 2008

Sir David Clementi
Chairman
13 March 2008

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123

 
 
Summary of statutory and supplementary 
IFRS and EEV basis results
Year ended 31 December 2007

The following tables and referenced disclosure notes show the results reported in the statutory financial statements on pages 127 
to 299 and supplementary EEV basis results on pages 302 to 332. This page does not form part of the statutory financial statements.

International Financial Reporting Standards (IFRS) basis results

Statutory IFRS basis results

Profit after tax attributable to equity holders of the Company
Basic earnings per share
Dividends per share declared and paid in reporting period
Shareholders’ equity, excluding minority interests

IFRS income statement
IFRS income statement
IFRS note B3
IFRS balance sheet

Primary statement or note reference

Page

127
127
155
131

2007

2006

£1,022m
41.8p
17.42p
£6,201m

£874m
36.2p
16.44p
£5,488m

Supplementary IFRS basis information

Operating profit from continuing operations based on 

longer-term investment returns

Short-term fluctuations in investment returns
Shareholders’ share of actuarial gains and losses on 

defined benefit pension schemes

Profit from continuing operations before tax attributable 
to shareholders (including actual investment returns)

Operating earnings per share from continuing operations 

after related tax  and minority interests

Dividends per share in respect of the reporting period 
(including interim dividend of 5.70p (2006: 5.42p) 
and final dividend of 12.30p (2006: 11.72p) declared 
after the end of the reporting period)

Primary statement or note reference

Page

2007

2006

IFRS note B1

152
152

152

£1,213m
£(137)m

£1,050m
£155m

£90m

£167m

IFRS income statement

IFRS note B1 127 and 152

£1,166m

£1,372m

IFRS note B2

154

33.8p

30.9p

IFRS note B3

155

18.00p

17.14p

Supplementary European Embedded Value (EEV) basis results

Primary statement or note reference

Page

2007

2006

Operating profit from continuing operations based 

on longer-term investment returns

Short-term fluctuations in investment returns
Mark to market value movements on core borrowings
Shareholders’ share of actuarial gains and losses on 

defined benefit pension schemes

Effect of changes in economic assumptions and 
time value of cost of options and guarantees

Profit before tax from continuing operations

Operating earnings per share from continuing operations 

after related tax and minority interests

Basic earnings per share
Shareholders’ equity, excluding minority interests

EEV income
statement

303
303
303

303

303

£2,542m
£174m
£223m

£2,133m
£738m
£85m

£116m

£207m

£748m

£59m

£3,803m

£3,222m

EEV note 14
EEV earnings per share
EEV balance sheet

321 
303 
304

74.9p
125.2p
£14.8bn

62.1p
91.7p
£11.9bn

Notes
IFRS basis results The preparation of statutory IFRS basis results and supplementary IFRS basis information is consistent with that applied for the 2006
results and financial statements.
EEV basis results The EEV basis results are extracted from supplementary information and are not results that form part of the Group’s financial statements.
Supplementary information The results shown above distinguish ‘operating profits based on longer-term investment returns’ from ‘profits before tax’.
The reconciling items are presented in accordance with the Group’s policy as described in the Group’s financial statements and supplementary
information. Items excluded from operating profit based on longer-term investment returns represent primarily the effects of altered investment market
conditions (short-term fluctuations) and actuarial gains and losses on defined benefit pension schemes. For EEV, the operating profit based on longer-
term investment returns figure also excludes the mark to market value movements on core borrowings, the effect of changes in economic assumptions
and the time value of the cost of options and guarantees.

124

Prudential plc Annual Report 2007

Financial statements and European Embedded Value (EEV)
basis supplementary information

126 Index to Group financial statements
127 Consolidated income statement
128 Consolidated statement of changes in equity
130 Consolidated balance sheet
132 Consolidated cash flow statement
133 Notes on the Group financial statements
290 Balance sheet of the parent company
291 Notes on the parent company financial statement
300 Statement of directors' responsibilities in respect of the Annual Report 

and the financial statements

301 Independent auditor's report to the members of Prudential plc
302 EEV basis supplementary information
306 Notes on the EEV basis supplementary information
333 Statement of directors' responsibilities in respect of the EEV basis

supplementary information

334 Independent auditor's report to Prudential plc on the EEV basis 

supplementary information

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125

Index to Group financial statements

Primary statements
127 Consolidated income statement
128 Consolidated statement of changes in equity
130 Consolidated balance sheet
132 Consolidated cash flow statement

Notes on the Group financial statements
Section A: Background

133 A1: Nature of operations 
133 A2: Basis of preparation 
133 A3: Critical accounting policies, estimates and judgements 
139 A4: Significant accounting policies
150 A5: New accounting pronouncements 

Section B: Summary of results

152 B1: Supplementary analysis of profit from continuing operations 

before tax attributable to shareholders 

154 B2: Earnings per share 
155 B3: Dividends 
156 B4: Exchange translation 
156 B5: New business 
159 B6: Group balance sheet 
164 B7: Internal funds under management

Section C: Group risk management 

165 C: Group risk management

Section D: Life assurance businesses

169 D1: Group overview 
177 D2: UK insurance operations 
189 D3: US insurance operations 
204 D4: Asian insurance operations 
212 D5: Capital position statement for life assurance businesses 

Section E: Asset management 
(including US broker dealer) and other operations
222 E1: Income statement for asset management operations 
223 E2: Balance sheet for asset management operations 
224 E3: Regulatory capital positions 
224 E4: Sensitivity of profit and equity to market and other 

financial risk

224 E5: Other operations 

Section F: Income statement notes

225 F1: Segmental information 
226 F2: Revenue 
227 F3: Acquisition costs and other operating expenditure 
227 F4: Finance costs: Interest on core structural borrowings 

of shareholder-financed operations 

227 F5: Tax 

Section G: Financial assets and liabilities

233 G1: Financial instruments – designation and fair values 
237 G2: Market risk 
242 G3: Derivatives and hedging 
245 G4: Derecognition, securitisation and collateral 
245 G5: Impairment of financial assets 

Section H: Other information on balance sheet items

246 H1: Intangible assets attributable to shareholders 
248 H2: Intangible assets attributable to the PAC with-profits fund 
249 H3: Reinsurers’ share of insurance contract liabilities 
249 H4: Tax assets and liabilities 
251 H5: Accrued investment income and other debtors 
252 H6: Property, plant and equipment 
253 H7: Investment properties 
255 H8: Investments in associates and joint ventures 
257 H9: Assets and liabilities held for sale 
257 H10: Cash and cash equivalents 
257 H11: Shareholders’ equity: Share capital, share premium 

and reserves 

259 H12: Insurance contract liabilities and unallocated surplus 

of with-profits funds 

259 H13: Borrowings 
262 H14: Provisions and contingencies 
266 H15: Other liabilities 

Section I: Other notes
267 I1: Staff and pension plans 
276 I2: Share-based payments 
280 I3: Key management remuneration 
280 I4: Fees payable to auditor 
281 I5: Related party transactions 
281 I6: Subsidiary undertakings 
284 I7: Commitments 
284 I8: Cash flows 

Section J: Discontinued banking operations

285 J1: Income statement for discontinued banking operations 
286 J2: Balance sheet for discontinued banking operations 
286 J3: Risk management overview 
286 J4: Maturities of assets and liabilities and liquidity risk 
287 J5: Losses on loans and advances 
288 J6: Market risk 
288 J7: Credit risk 
289 J8: Capital position

Parent company

290 Balance sheet of the parent company
291 Notes on the parent company financial statements
300 Statement of directors’ responsibilities in respect 
of the Annual Report and the financial statements

301 Independent auditor’s report to the members 

of Prudential plc 

European Embedded Value (EEV) 
basis supplementary information

302 Operating profit from continuing operations based 

on longer-term investment returns

303 Summarised consolidated income statement – EEV basis
303 Earnings per share – EEV basis
303 Dividends per share
304 Movement in shareholders’ equity (excluding 

minority interests) – EEV basis

305 Summarised consolidated balance sheet – EEV basis
306 Notes on the EEV basis supplementary information
333 Statement of directors’ responsibilities in respect 

of the European Embedded Value (EEV) basis 
supplementary information

334 Independent auditor’s report to Prudential plc 
on the European Embedded Value (EEV) basis 
supplementary information

126

Prudential plc Annual Report 2007

Consolidated income statement
Year ended 31 December 2007

Note

2007 £m

2006 £m

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance

Investment income
Other income

Total revenue, net of reinsurance

Benefits and claims 
Outward reinsurers’ share of benefits and claims
Movement in unallocated surplus of with-profits funds

Benefits and claims and movements in unallocated surplus of with-profits funds, 

net of reinsurance

Acquisition costs and other operating expenditure
Finance costs: interest on core structural borrowings of shareholder-financed operations

Total charges, net of reinsurance

Profit before tax*
Tax attributable to policyholders’ returns

Profit before tax attributable to shareholders
Tax expense
Less: tax attributable to policyholders’ returns
Tax attributable to shareholders’ profits

Profit from continuing operations after tax
Discontinued operations (net of tax)

Profit for the year

Attributable to:
Equity holders of the Company
Minority interests

Profit for the year

F2

F2
F2

F1, F2

H12

F3
F4

F1

B1
F5

F5

J1

Earnings per share
Basic (based on 2,445m and 2,413m shares respectively):

Based on profit from continuing operations attributable to the equity holders of the Company
Based on profit (loss) from discontinued operations attributable to the equity holders 

of the Company

Diluted (based on 2,448m and 2,416m shares respectively):

Based on profit from continuing operations attributable to the equity holders of the Company
Based on profit (loss) from discontinued operations attributable to the equity holders 

of the Company

18,359
(171)

18,188

12,221
2,457

32,866

(26,210)
(20)
(760)

(26,990)
(4,523)
(168)

(31,681)

1,185
(19)

1,166
(401)
19
(382)

784
241

1,025

1,022
3

1,025

16,157
(171)

15,986

17,128
1,917

35,031

(25,981)
(144)
(2,296)

(28,421)
(4,212)
(177)

(32,810)

2,221
(849)

1,372
(1,241)
849
(392)

980
(105)

875

874
1

875

31.9p

40.5p

9.9p

41.8p

(4.3)p

36.2p

31.9p

40.5p

9.8p

41.7p

(4.3)p

36.2p

*Profit before tax represents income net of post-tax transfers to unallocated surplus of with-profits funds, before tax attributable to policyholders and
unallocated surplus of with-profits funds, unit-linked policies and shareholders’ profits.

The presentation of the 2006 comparative results has been adjusted to reclassify Egg as discontinued operations.

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127

 
Consolidated statement of changes in equity
Year ended 31 December 2007

2007

2007 £m

Available-
for-sale

Share
capital premium earnings

Share Retained Translation securities Hedging
reserve
reserve

reserve

Share-

holders’ Minority
interests

equity

Total
equity

Note

B4

Reserves
Profit for the year
Items recognised directly in equity:

Exchange translation movements
Movement on cash flow hedges
Unrealised valuation movements  
on Egg securities classified as 
available-for-sale

Unrealised valuation movements  

on US life operations securities  
classified as available-for-sale:
Unrealised holding losses arising 

D3(a)

during the year

Less gains included in the 
income statement

Related change in amortisation of 

deferred income and 
acquisition costs

Related tax

Total items of income and expense 
recognised directly in equity

Total income and expense for the year
Dividends
Reserve movements in respect  
of share-based payments

Change in minority interests arising 

principally from purchase and sale 
of venture investment companies 
and property partnerships of  
the PAC with-profits fund and  
of other investments

B3

1,022

1,022

3

1,025

11

(3)

(2)

(231)

(13)

(244)

88
53

(105)

(105)

1

(2)

(2)

2

13

13

1,022
(426)

18

11
(3)

(2)

(231)

(13)

(244)

88
56

(94)

928
(426)

18

11
(3)

(2)

(231)

(13)

(244)

88
56

(94)

931
(431)

18

3
(5)

(28)

(28)

Share capital and share premium
New share capital subscribed
Transfer to retained earnings 

in respect of shares issued 
in lieu of cash dividends

Treasury shares
Movement in own shares in respect 
of share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts 
consolidated under IFRS

Net increase (decrease) in equity
At beginning of year

At end of year

H11

1

181

182

182

H11

(175)

175

7

4

7

4

7

4

1
122

123

6
1,822

800
3,640

1,828

4,440

13
(125)

(112)

(105)
27

(78)

(2)
2

713
5,488

(30)
132

683
5,620

–

6,201

102

6,303

128

Prudential plc Annual Report 2007

2007

2006 £m

Available-
for-sale

Share
capital premium earnings

Share Retained Translation securities Hedging
reserve
reserve

reserve

Share-

holders’ Minority
interests

equity

Total
equity

874

874

1

875 

(224)

(224)
7

7

(224)
7 

(2)

(2)

(2)

(208)

7

(201)

75
50

(78)

(78)

(208)

7

(201)

75
(26)

(371)

503
(399)

15

(2)

5

5

(208)

7

(201)

75 
(26)

(371)

504 
(399)

15 

1

(74)

(298)

(298)

874
(399)

15

Note

B4

Reserves
Profit for the year
Items recognised directly in equity:

Exchange movements
Movement on cash flow hedges
Unrealised valuation movements 
on Egg securities classified as 
available-for-sale

Unrealised valuation movements 

on US life operations securities 
classified as available-for-sale:
Unrealised holding losses arising 

D3(a)

during the year

Less losses included in the 
income statement

Related change in amortisation 
of deferred income and 
acquisition costs

Related tax

Total items of income and expense
recognised directly in equity

Total income and expense for the year
Dividends
Reserve movements in respect

of share-based payments
Change in minority interests arising

principally from purchase and sale
of venture investment companies
and property partnerships of
the PAC with-profits fund and
of other investments

B3

Acquisition of Egg minority interests

I6

(167)

(167)

43
(84)

43 
(251)

Share capital and share premium
New share capital subscribed
Transfer to retained earnings

in respect of shares issued
in lieu of cash dividends

Treasury shares
Movement in own shares in respect
of share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts 
consolidated under IFRS

Net increase (decrease) in equity
At beginning of year

At end of year

H11

3

333

336

336 

H11

(75)

75 

6

0

6

0

6 

0 

3
119

122

258
1,564

1,822

404
3,236

3,640

(298)
173

(125)

(78)
105

27

5
(3)

2

294
5,194

5,488

(40)
172

254 
5,366 

132

5,620 

129

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Consolidated balance sheet
31 December 2007

Assets

Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and other intangible assets

Total

Intangible assets attributable to PAC with-profits fund:

In respect of acquired subsidiaries for venture fund and other investment purposes 
Deferred acquisition costs

Total

Total

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors

Total

Investments of long-term business, banking and other operations:

Investment properties
Investments accounted for using the equity method
Financial investments:

Loans 
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments
Deposits

Total

Held for sale assets
Cash and cash equivalents

Total assets

Note

2007 £m

2006 £m

H1(a)
H1(b)

H2(a)
H2(b)

H6
H3
H4
H4
G1,H5
G1,H5

H7
H8
G1

1,341
2,836

4,177

192
19

211

1,341
2,497

3,838

830
31

861

4,388

4,699

1,012
783
925
285
2,023
1,297

6,325

13,688
12

7,924
86,157
83,984
4,396
7,889

1,133
945
1,012
404
1,900
1,052

6,446

14,491
6

13,754
78,892
81,719
3,220
7,759

204,050

199,841

H9
G1,H10

30
4,951

463
5,071

B6

219,744

216,520

130

Prudential plc Annual Report 2007

Equity and liabilities

Equity
Shareholders’ equity
Minority interests

Total equity

Liabilities
Banking customer accounts
Policyholder liabilities and unallocated surplus of with-profits funds:

Insurance contract liabilities
Investment contract liabilities with discretionary participation features
Investment contract liabilities without discretionary participation features
Unallocated surplus of with-profits funds

Total

Core structural borrowings of shareholder-financed operations:

Subordinated debt (other than Egg)
Other

Egg subordinated debt

Total

Other borrowings:

Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to with-profits funds

Other non-insurance liabilities:

Obligations under funding, securities lending and sale and repurchase agreements
Net asset value attributable to unit holders of consolidated unit trusts and similar funds
Current tax liabilities
Deferred tax liabilities
Accruals and deferred income
Other creditors
Provisions
Other liabilities
Held for sale liabilities

Total

Total liabilities

Total equity and liabilities

Note

2007 £m

2006 £m

H11

G1

H12
G1
G1
H12

H13
H13

H13

G1,H13

G1,H13
G1,H13

G1
G1
H4
H4

G1
H14
G1,H15
H9

B6

6,201
102

6,303

5,488
132

5,620

–

5,554

132,636
29,550
14,032
14,351

190,569

123,213
28,733
13,042
13,599

178,587

1,570
922

2,492
–

2,492

3,081
987

4,081
3,556
1,237
3,475
599
1,020
473
1,871
–

1,538
1,074

2,612
451

3,063

5,609
1,776

4,232
2,476
1,303
3,882
517
1,398
464
1,652
387

16,312

213,441

219,744

16,311

210,900

216,520

The consolidated financial statements on pages 127 to 289 were approved by the Board of directors on 13 March 2008.

Sir David Clementi
Chairman

Mark Tucker
Group Chief Executive

Philip Broadley
Group Finance Director

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Consolidated cash flow statement
Year ended 31 December 2007

Note

2007 £m

2006 £m

Cash flows from operating activities
Profit before tax from continuing operations
Profit (loss) before tax from discontinued operations (including profit on sale)

J1

Total profit before tax*
Changes in operating assets and liabilities:

Investments
Banking customer accounts
Other non-investment and non-cash assets
Policyholder liabilities (including unallocated surplus)
Other liabilities (including operational borrowings)

Interest income and expense and dividend income included in profit before tax
Other non-cash items
Operating cash items:
Interest receipts
Dividend receipts
Tax paid

Net cash flows from operating activities

Cash flows from investing activities
Purchases of property, plant and equipment
Proceeds from disposal of property, plant and equipment
Costs incurred on purchase of Egg minority interests
Acquisition of subsidiaries, net of cash balances
Disposal of Egg, net of cash balances 
Disposal of other subsidiaries, net of cash balances
Deconsolidation of investment subsidiaries

Net cash flows from investing activities

Cash flows from financing activities
Structural borrowings of the Group:

Shareholder-financed operations:

Issue
Redemption
Interest paid

With-profits operations:

Interest paid

Equity capital:

Issues of ordinary share capital
Dividends paid

Net cash flows from financing activities

Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year

H6

I6(iv)
I6(iii)
I6(v)
I6(v)

I8

H11
B3

H10

1,185
222

1,407

(11,730)
(9)
(817)
12,017
962
(8,201)
(140)

5,541
2,732
(624)

1,138

(231)
61
–
(77)
(538)
157
(91)

(719)

–
(150)
(171)

(9)

6
(255)

(579)

(160)
5,071
40

4,951

2,221
(150)

2,071

(13,748)
(276)
(232)
13,540
1,136
(10,056)
198

6,466
3,633
(523)

2,209

(174)
34
(6)
(70)
–
114
–

(102)

–
(1)
(204)

(9)

15
(323)

(522)

1,585
3,586
(100)

5,071

*Profit before tax represents income net of post-tax transfers to unallocated surplus of with-profits funds, before tax attributable to policyholders and
unallocated surplus of with-profits funds, unit-linked policies and shareholders’ profits. It does not represent profit before tax attributable to shareholders.

132

Prudential plc Annual Report 2007

Notes on the Group financial statements
A: Background

A1: Nature of operations
Prudential plc (the Company) together with its subsidiaries (collectively, the Group or Prudential) is an international financial
services group with its principal operations in the UK, the US and Asia. The Group operates in the UK through its subsidiaries,
primarily The Prudential Assurance Company Limited (PAC), Prudential Annuities Limited (PAL), Prudential Retirement Income
Limited (PRIL), M&G Investment Management Limited and, prior to disposal, Egg Banking plc. On 29 January 2007 the Company
announced that it had entered into a binding agreement to sell its Egg banking business to Citi, as described in note I6. On 
1 May 2007, the Company completed the sale.

In the US, the Group’s principal subsidiary is Jackson National Life Insurance Company (Jackson). The Group also has

operations in Hong Kong, Malaysia, Singapore, Taiwan and other Asian countries. 

Prudential offers a wide range of retail financial products and services and asset management services throughout these
territories. The retail financial products and services principally include life insurance, pensions and annuities as well as collective
investment services.

Long-term business products written in the UK and Asia are principally with-profits deposit administration, other conventional

and unitised with-profits policies and non-participating pension annuities in the course of payment. Long-term business also
includes linked business written in the UK and Asia. The principal products written by Jackson are interest-sensitive deferred
annuities and whole-life policies, variable annuities, guaranteed investment contracts, fixed index deferred annuities and term 
life insurance.

Prudential plc is a public limited company incorporated and registered in England and Wales. The registered office is:

Laurence Pountney Hill
London
EC4R 0HH
Registered number: 1397169

A2: Basis of preparation
The consolidated financial statements consolidate the Group and the Group’s interest in associates and jointly-controlled entities.
The parent company financial statements present information about the Company as a separate entity and not about the Group.
The consolidated financial statements have been prepared and approved by the directors in accordance with International
Financial Reporting Standards (IFRS) as adopted by the European Union (EU). The Company has elected to prepare its parent
company financial statements in accordance with UK Generally Accepted Accounting Principles (GAAP). These are presented 
on pages 290 to 299.

In 2007 the Group adopted IFRS 7, ‘Financial Instruments: Disclosures’, IAS 1 (as amended) and amendment to IFRS 4

A

Implementation Guidance.

The Group has applied all IFRS standards and interpretations adopted by the EU and effective at 31 December 2007.

A3: Critical accounting policies, estimates and judgements

a Critical accounting policies
Prudential’s discussion and analysis of its financial condition and results of operations are based upon Prudential’s consolidated
financial statements, which have been prepared in accordance with IFRS adopted for use in the EU. Were the Group to apply IFRS
as published by the International Accounting Standards Board (IASB), as opposed to EU-adopted IFRS, no additional adjustments
would be required. 

The preparation of these financial statements requires Prudential to make estimates and judgements that affect the reported

amounts of assets, liabilities, and revenues and expenses, and related disclosure of contingent assets and liabilities. On an
ongoing basis, Prudential evaluates its estimates, including those related to long-term business provisioning, the fair value 
of assets and the declaration of bonus rates. Prudential bases its estimates on historical experience and on various other
assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making
judgements about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual results 
may differ from these estimates under different assumptions or conditions. 

Critical accounting policies are defined as those that are reflective of significant judgements and uncertainties, and potentially

give rise to different results under different assumptions and conditions. Prudential believes that its critical accounting policies 
are limited to those described below. 

The critical accounting policies in respect of the items discussed below are critical for the Group’s results insofar as they 

relate to the Group’s shareholder-financed business, in particular for Jackson. The policies are not critical in respect of 
the Group’s with-profits business. Accordingly, explanation is provided in this note and cross-referenced notes as to why 
the distinction between with-profits business and shareholder-backed business is relevant. 

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Notes on the Group financial statements
A: Background continued

A3: Critical accounting policies, estimates and judgements continued
The items discussed below and in cross-referenced notes explain the effect of changes in estimates and the effect of reasonably
likely changes in the key assumptions underlying these estimates as of the latest balance sheet date so as to provide analysis that
recognises the different accounting effects on profit and loss or equity. In order to provide relevant analysis that is appropriate 
to the circumstances applicable to the Group’s businesses, the explanations refer to types of business, fund structure, the
relationship between asset and policyholder liability measurement, and the differences in the method of accounting permitted
under IFRS 4 for accounting for insurance contract assets, policyholder liabilities and unallocated surplus of the Group’s 
with-profits funds. 

Insurance contract accounting
With the exception of certain contracts described in note D1, the Group’s life assurance contracts are classified as insurance
contracts and investment contracts with discretionary participating features. As permitted by IFRS 4, assets and liabilities of these
contracts (see below) are accounted for under previously applied GAAP. Accordingly, except as described below, the modified
statutory basis (MSB) of reporting as set out in the revised Statement of Recommended Practice (SORP) issued by the Association
of British Insurers (ABI) in November 2003 has been applied.

In 2005 the Group chose to improve its IFRS accounting for UK regulated with-profits funds by the voluntary application of
the UK accounting standard FRS 27, ‘Life Assurance’. Under this standard, the main accounting changes that were required for
UK with-profits funds were:

— Derecognition of deferred acquisition costs and related deferred tax; and
— replacement of MSB liabilities with adjusted realistic basis liabilities.

The results shown for 2007 and 2006 reflect this basis.

Unallocated surplus represents the excess of assets over policyholder liabilities for the Group’s with-profits funds that have
yet to be appropriated between policyholders and shareholders. The Group has opted to account for unallocated surplus wholly
as a liability with no allocation to equity. This treatment reflects the fact that shareholders’ participation in the cost of bonuses
arises only on distribution. Shareholder profits on with-profits business reflect one-ninth of the cost of declared bonus. 

For Jackson, applying the MSB as applicable to overseas operations, the assets and liabilities of insurance contracts are
accounted for under insurance accounting prescribed by US GAAP. For the assets and liabilities of insurance contracts of Asian
operations, the local GAAP is applied with adjustments, where necessary, to comply with UK GAAP. For the operations in Taiwan,
Vietnam and Japan, countries where local GAAP is not appropriate in the context of the previously applied MSB, accounting for
insurance contracts is based on US GAAP. For participating business the liabilities include provisions for the policyholders’
interest in realised investment gains and other surpluses that, where appropriate, and in particular for Vietnam, have yet to 
be declared as bonuses.

The usage of these bases of accounting has varying effects on the way in which product options and guarantees are
measured. For UK regulated with-profits funds, for the 2007 and 2006 results, options and guarantees are valued on a market
consistent basis. The basis is described in note D2(e)(ii). For other operations a market consistent basis is not applied under the
accounting basis described in note A4. Details of the guarantees, basis of setting assumptions, and sensitivity to altered
assumptions are described in notes D3 and D4.

Valuation and accounting presentation of fair value movements of derivatives and debt securities of Jackson
Under IAS 39, derivatives are required to be carried at fair value. Unless net investment hedge accounting is applied, value
movements on derivatives are recognised in the income statement. Except in respect of variable annuity business, the value
movements on derivatives held by Jackson are separately identified within the short-term fluctuations in investment returns
identified as part of the Group’s supplementary analysis of results described below and in note B1. Derivative value movements 
in respect of variable annuity business are included within the operating profit based on longer-term investment returns.
For derivative instruments of Jackson, the Group has considered at length whether it is appropriate to undertake the
necessary operational changes to qualify for hedge accounting so as to achieve matching of value movements in hedging
instruments and hedged items in the performance statements. In reaching the decision a number of factors were particularly
relevant. These were:

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Prudential plc Annual Report 2007

A3: Critical accounting policies, estimates and judgements continued
— IAS 39 hedging criteria have been designed primarily in the context of hedging and hedging instruments that are assessable
as financial instruments that are either stand-alone or separable from host contracts, rather than, for example, duration
characteristics of insurance contracts;

— the high hurdle levels under IAS 39 of ensuring hedge effectiveness at the level of individual hedge transactions;
— the difficulties in applying the macro hedge provisions under IAS 39 (which are more suited to banking arrangements) 

to Jackson’s derivative book;

— the complexity of asset and liability matching of US life insurers such as those with Jackson’s product range; and finally
— whether it is possible or desirable, without an unacceptable level of costs and constraint on commercial activity, to achieve 

the accounting hedge effectiveness required under IAS 39.

In this regard, the issues surrounding IAS 39 application are very similar to those considered by other US life insurers when the 
US financial reporting standard FAS 133 was first applied for US GAAP reporting. Taking account of these considerations the
Group has decided that, except for certain minor categories of derivatives, it is not appropriate to seek to achieve hedge
accounting under IAS 39. As a result of this decision the total income statement results are more volatile as the movements 
in the value of Jackson’s derivatives are reflected within it.

Under IAS 39, unless carried at amortised cost (subject to impairment provisions where appropriate) under the held-to-
maturity category, debt securities are also carried at fair value. The Group has chosen not to classify any financial assets as 
held-to-maturity. Debt securities of Jackson are designated as available-for-sale with value movements being recorded as
movements within shareholders’ equity.

Presentation of results before tax
The total tax charge for the Group reflects tax that in addition to relating to shareholders’ profits is also attributable to
policyholders and unallocated surplus of with-profits funds and unit-linked policies. This is explained in more detail in note F5.
However, pre-tax profits are determined after transfers to or from unallocated surplus of with-profits funds. These transfers are in
turn determined after taking account of tax borne by with-profits funds. Consequently reported profit before the total tax charge
is not representative of pre-tax profits attributable to shareholders. In order to provide a measure of pre-tax profits attributable to
shareholders the Group has chosen to adopt an income statement presentation of the tax charge and pre-tax results that
distinguishes between policyholder and shareholder components.

Supplementary analysis of results and earnings attributable to shareholders
For shareholder-backed business, with the exception of debt securities held by Jackson and Egg (prior to its sale in 2007) and
assets classified as loans and receivables, all financial investments and investment property are designated as fair value through
profit and loss. Short-term fluctuations in investment returns on such assets held by with-profits funds, do not affect directly
reported shareholder results. This is because (i) the unallocated surplus of with-profits funds are accounted for as liabilities and
(ii) excess or deficits of income and expenditure of the funds over the required surplus for distribution are transferred to or from
unallocated surplus. However, for shareholder-backed businesses the short-term fluctuations affect the result for the year and 
the Group provides additional analysis of results to provide information on results before and after short-term fluctuations in
investment returns.

The Group uses operating profit based on longer-term investment returns as a supplemental measure of its results. 

A

The basis of calculation is disclosed in note A4(d).

b Critical accounting estimates and judgements

Investments
Determining the fair value of unquoted investments
The Group holds certain financial investments which are not quoted on active markets. Their fair values are determined in full or
in part by using valuation techniques. If the market for a financial investment of the Group is not active, the Group establishes fair
value by using quotations from independent third parties, such as brokers or by using valuation techniques. The fair values of
investments valued using a valuation technique at 31 December 2007 was £9,854 million (2006: £8,211 million). Of this amount
£5,739 million (2006: £4,503 million) is held by with-profits operations, for which value movements do not affect directly
shareholder results, and £4,115 million (2006: £3,708 million) is held by shareholder-backed operations. The valuation
techniques include the use of recent arm’s length transactions, reference to other instruments that are substantially the same,
discounted cash flow analysis, option adjusted spread models and, if applicable, enterprise valuation and may include a number
of assumptions relating to variables such as credit risk and interest rates. Changes in assumptions relating to these variables could
positively or negatively impact the reported fair value of these instruments. Additional details are explained in note G1.

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Notes on the Group financial statements
A: Background continued

A3: Critical accounting policies, estimates and judgements continued
Determining impairments relating to financial assets
Available-for-sale securities
Financial investments carried on an available-for-sale basis are represented by Jackson’s and, prior to the sale of Egg in May 2007,
Egg’s debt securities portfolio. These are considered to be impaired if there has been a significant or prolonged period of decline
in fair value below amortised cost or if there is any other objective evidence of impairment. The consideration of this requires
management’s judgement. Among the factors considered is whether the decline in fair value results from a change in quality 
of the security itself, or from a downward movement in the market as a whole and the likelihood of recovering the carrying 
value based on the current and short-term prospects of the issuer.

Unrealised losses that are considered to be primarily the result of market conditions, such as increasing interest rates, unusual

market volatility, or industry-related events, and where the Group also believes there is a reasonable expectation for recovery
and, furthermore, it has the intent and ability to hold the investment until maturity or the market recovers, are usually determined
to be temporary. Prudential’s review of fair value involves several criteria, including economic conditions, credit loss experience,
other issuer-specific developments and future cash flows. These assessments are based on the best available information at the
time. Factors such as market liquidity, the widening of bid/ask spreads and a change in cash flow assumptions can contribute 
to future price volatility. If actual experience differs negatively from the assumptions and other considerations used in the
consolidated financial statements, unrealised losses currently in equity may be recognised in the income statement in future
periods. Additional details are described in note G5.

Assets held at amortised cost
Financial assets classified as loans and receivables under IAS 39 are carried at amortised cost using the effective interest rate
method. The loans and receivables include loans collateralised by mortgages, deposits and loans to policyholders. In estimating
future cash flows, the Group looks at the expected cash flows of the assets and applies historical loss experience of assets with
similar credit risks that has been adjusted for conditions in the historical loss experience which no longer exist or for conditions
that are expected to arise. The estimated future cash flows are discounted using the financial asset’s original or variable effective
interest rate and exclude credit losses that have not yet been incurred. 

The risks inherent in reviewing the impairment of any investment include the risk that market results may differ from
expectations; facts and circumstances may change in the future and differ from estimates and assumptions; or the Group may 
later decide to sell the asset as a result of changed circumstances.

The principal holdings of loans and receivables where credit risk was of particular significance were loans and advances to
customers held by Egg. Egg was sold in May 2007. Egg had significant concentrations of credit risk in respect of its unsecured
lending on credit cards, personal loans and mortgage lending secured on property in the UK. The table in note J5 details the
movements in the allowance for losses on such loans and advances up to the date of sale. 

Changes in the estimates of credit risk in any reporting period could result in a change in the allowance for losses on the 

loans and advances.

Insurance contracts
Product classification
IFRS 4 requires contracts written by insurers to be classified as either ‘insurance contracts’ or ‘investment contracts’ depending on
the level of insurance risk transferred. If significant insurance risk is transferred by the contract then it is classified as an insurance
contract. Contracts that transfer financial risk but not significant insurance risk are termed investment contracts. Furthermore,
some contracts, both insurance and investment, contain discretionary participating features representing the contractual right 
to receive additional benefits as a supplement to guaranteed benefits: 

that are likely to be a significant portion of the total contract benefits;

a
b whose amount or timing is contractually at the discretion of the insurer; and
c

that are contractually based on asset or fund performance, as discussed in IFRS 4.

Accordingly, insurers must perform a product classification exercise across their portfolio of contracts issued to determine the
allocation to these various categories. IFRS 4 permits the continued usage of previously applied GAAP for insurance contracts 
and investment contracts with discretionary participating features. Except for UK regulated with-profits funds, as described
subsequently, this basis has been applied by the Group. 

For investment contracts that do not contain discretionary participating features, IAS 39 and, where the contract includes 
an investment management element, IAS 18, apply measurement principles to assets and liabilities attaching to the contract.

136

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A3: Critical accounting policies, estimates and judgements continued
Valuation assumptions
i Contracts of with-profits funds
The Group’s insurance contracts and investment contracts with discretionary participating features are primarily with-profits 
and other protection type policies. For UK regulated with-profits funds, the contract liabilities are valued by reference to the 
UK Financial Services Authority’s (FSA) realistic basis. In aggregate, this basis has the effect of placing a value on the liabilities 
of UK with-profits contracts, which reflects the amounts expected to be paid based on the current value of investments held 
by the with-profits funds and current circumstances. 

The basis of determining liabilities for the Group’s with-profits business has little or no effect on the results attributable to
shareholders. This is because movements on liabilities of the with-profits funds are absorbed by the unallocated surplus. Except
through indirect effects, or in remote circumstances as described below, changes to liability assumptions are therefore reflected
in the carrying value of the unallocated surplus, which is accounted for as a liability rather than shareholders’ equity.

A detailed explanation of the basis of liability measurement is contained in note D2(e)(ii).
The Group’s other with-profits contracts are written in with-profits funds that operate in some of the Group’s Asian

operations. The liabilities for these contracts and those of Prudential Annuities Limited, which is a subsidiary company of the PAC
with-profits funds, are determined differently. For these contracts the liabilities are estimated using actuarial methods based on
assumptions relating to premiums, interest rates, investment returns, expenses, mortality and surrenders. The assumptions to
which the estimation of these reserves is particularly sensitive are the interest rate used to discount the provision and the assumed
future mortality experience of policyholders. 

For liabilities determined using the basis described above for UK regulated with-profits funds, and the other liabilities
described in the preceding paragraph, changes in estimates arising from the likely range of possible changes in underlying key
assumptions have no direct impact on the reported profit.

This lack of sensitivity reflects the with-profits fund structure, basis of distribution, and the application of previous GAAP to 
the unallocated surplus of with-profits funds as permitted by IFRS 4. Changes in liabilities of these contracts that are caused by
altered estimates are absorbed by the unallocated surplus of the with-profits funds with no direct effect on shareholders’ equity.
The Company’s obligations and more detail on such circumstances are described in note H14.

ii Other contracts
Contracts, other than those of with-profits funds, are written in shareholder-backed operations of the Group. The significant
shareholder-backed product groupings and the factors that may significantly affect IFRS results due to experience against
assumptions or changes of assumptions vary significantly between business units. For some types of business the effect of
changes in assumptions may be significant, whilst for others, due to the nature of the product, assumption setting may be 
of less significance. The nature of the products and the significance of assumptions are discussed in notes D2, D3 and D4. 
From the perspective of shareholder results the key sensitivity relates to assumed future investment returns for the Taiwan 
life operation as described below.

A

Jackson
Jackson offers individual fixed annuities, fixed index annuities, immediate annuities, variable annuities, individual and variable 
life insurance and institutional products. With the exception of institutional products and an incidental amount of business for
annuity certain contracts, which are accounted for as investment contracts under IAS 39, all of Jackson life assurance contracts 
are accounted for under IFRS 4 as insurance contracts by applying US GAAP, the previous GAAP used before IFRS adoption.
Under US GAAP the requirements of SFAS 60 ‘Accounting and Reporting for Insurance Enterprises’ and SFAS 97 ‘Accounting
and Reporting by Insurance Enterprises for certain Long-Duration Contracts and for Realized Gains and Losses from the Sale of
Investments’ apply to these contracts. The accounting requirements under these standards and the effect of changes in valuation
assumptions are considered below for fixed annuity, variable annuity and traditional life insurance contracts.

Fixed annuity contracts, which are investment contracts under US GAAP terminology, are accounted for by applying in 
the first instance a retrospective deposit method to determine the liability for policyholder benefits. This is then augmented 
by potentially three additional amounts, namely deferred income, any amounts previously assessed against policyholders 
that are refundable on termination of the contract, and any premium deficiency, i.e., any probable future loss on the contract.
These types of contract contain considerable interest rate guarantee features. Notwithstanding the accompanying market risk
exposure, except in the circumstances of interest rate scenarios where the guarantee rates included in contract terms are higher
than crediting rates that can be supported from assets held to cover liabilities, the accounting measurement of Jackson’s fixed 
annuity products is not generally sensitive to interest rate risk. This position derives from the nature of the products and the 
US GAAP basis of measurement. 

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Notes on the Group financial statements
A: Background continued

A3: Critical accounting policies, estimates and judgements continued
Variable annuity contracts written by Jackson may provide for guaranteed minimum death, income, or withdrawal benefit
features. In general terms, liabilities for these benefits are accounted for under US GAAP by using estimates of future benefits 
and fees under best estimate assumptions. For variable annuity business the key assumption is the expected long-term level of
equity market returns, which for 2007 and 2006 was 8.4 per cent per annum determined using a mean reversion methodology.
Likely changes to this percentage return are not expected to be significant.

These returns affect the level of future expected profits through their effects on the fee income with consequential impact 
on the amortisation of deferred acquisition costs as described below and the required level of provision for guaranteed minimum
death benefit claims. 

For traditional life insurance contracts, provisions for future policy benefits are determined under SFAS 60 using the net level

premium method and assumptions as of the issue date as to mortality, interest, policy lapses and expenses plus provisions for
adverse deviation.

Except to the extent of mortality experience, which primarily affects profits through variations in claim payments and the

guaranteed minimum death benefit reserves, the profits of Jackson are relatively insensitive to changes in insurance risk. 

Asian operations
The insurance products written in the Group’s Asian operations principally cover with-profits business, unit-linked business, 
and other non-participating business. The results of with-profits business are relatively insensitive to changes in estimates 
and assumptions that affect the measurement of policyholder liabilities. As for the UK business, this feature arises because
unallocated surplus is accounted for by the Group as a liability. The results of Asian unit-linked business are also relatively
insensitive to changes in estimates or assumptions. 

The principal non-participating business in the Group’s Asian operations, for which changes in estimates and assumptions 
are important from year to year, is the traditional whole-life business written in Taiwan. The premiums for the in-force business 
for these contracts have been set by the regulator at different points for the industry as a whole. Premium rates were set to give
a guaranteed minimum sum assured on death and a guaranteed surrender value on early surrender based on prevailing interest
rates at the time of policy issue. Premium rates also included an allowance for mortality and expenses. The required rates of
guarantee have fallen over time as interest rates have reduced from a high of eight per cent to current levels of around two per
cent. The current low bond rates in Taiwan gives rise to a negative spread against the majority of these policies. The current cash
costs of funding in force negative spread in Taiwan is around £45 million a year.

The profits attaching to these contracts are particularly affected by the rates of return earned, and estimated to be earned on, 

the assets held to cover liabilities and on future investment income and contract cash flows. Under IFRS, the insurance contract
liabilities of the Taiwan business are determined on the US GAAP basis as applied previously under UK GAAP. Under this basis
the policy liabilities are calculated on sets of assumptions, which are locked-in at the point of policy inception, and a deferred
acquisition cost asset is held in the balance sheet.

The adequacy of the insurance contract liabilities is tested by reference to best estimates of expected investment returns 
on policy cash flows and reinvested income. The assumed earned rates are used to discount the future cash flows. The assumed
earned rates consist of a long-term best estimate determined by consideration of long-term market conditions, and rates assumed
to be earned in the trending period. At 31 December 2007 and 2006 it has been assumed that the longer-term bond rate will be
attained by 31 December 2013.

The liability adequacy test results are sensitive to the attainment of the trended rates during the trending period and the level 

of the projected long-term rate.

Details of this sensitivity are shown in note D4(h)(iii).

Deferred acquisition costs
Significant costs are incurred in connection with acquiring new insurance business. Except for acquisition costs of with-profits
contracts of the UK regulated with-profits funds, which are accounted for under the realistic FSA regime as described in note A4,
these costs, which vary with, and are primarily related to, the production of new business, are capitalised and amortised against
margins in future revenues on the related insurance policies. The recoverability of the asset is measured and the asset is deemed
impaired if the projected future margins are less than the carrying value of the asset. To the extent that the future margins differ
from those anticipated, then an adjustment to the carrying value of the deferred acquisition cost asset will be necessary.

The deferral and amortisation of acquisition costs is of most relevance to the Group’s results for shareholder-financed long-term
business of Jackson and Asian operations. The majority of the UK shareholder-backed operations is for individual and group
annuity business where the incidence of acquisition costs is negligible. 

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Jackson
For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity business, acquisition
costs are deferred and amortised in line with expected gross profits on the relevant contracts. For interest-sensitive business, the
key assumption is the long-term spread between the earned rate and the rate credited to policyholders, which is based on the
annual spread analysis. In addition, expected gross profits depend on mortality assumptions, assumed unit costs and terminations
other than deaths (including the related charges), all of which are based on a combination of actual experience of the Jackson
companies, industry experience and future expectations. A detailed analysis of actual experience is measured by internally
developed mortality studies. 

For variable annuity business, the key assumption is the expected long-term level of equity market returns as described above. 

Asian operations
The key shareholder-backed Asian operation is the Taiwan life business. 

The sensitivity of the results for this operation, including the potential effect on write-offs of deferred acquisition costs, 

is significant and is described above. 

Pensions
The Group applies the requirements of IAS 19, ‘Employee benefits’, to its defined benefit pension schemes. Due to the inclusion
of actuarial gains and losses in the income statement rather than being recognised directly in equity, the results of the Group are
affected by changes in interest rates for corporate bonds that affect the rate applied to discount projected pension payments and
changes in mortality assumptions. 

The economic participation in the surplus or deficits attaching to the main Prudential Staff Pension Scheme (PSPS) and the 
smaller Scottish Amicable Pensions Scheme (SAPS) are shared between the PAC with-profits sub-fund (WPSF) and shareholder
operations. The economic interest reflects the source of contributions over the scheme life, which in turn reflects the activity of
the members during their employment. 

In the case of PSPS, movements in the apportionment of the surplus or deficit for PSPS between the WPSF and shareholders’

funds in 2007 reflect the 70/30 ratio applied to the base deficit position as at 31 December 2005 but with service cost and
contributions for ongoing service apportioned by reference to the cost allocation for activity of current employees.

For SAPS the ratio is estimated to be 50/50 between the WPSF and shareholders’ funds.

Deferred tax
Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all
the available evidence, it can be regarded as more likely than not that there will be suitable taxable profits against which the losses
can be relieved. The UK taxation regime applies separate rules to trading and capital profits and losses. The distinction between
temporary differences that arise from items of either a capital or trading nature may affect the recognition of deferred tax assets.
The judgements made, and uncertainties considered, in arriving at deferred tax balances in the financial statements are discussed
in note H4. 

A

Goodwill
Goodwill impairment testing requires the exercise of judgement by management as to prospective future cash flows.

A4: Significant accounting policies

a Financial instruments (other than long-term business contracts classified as financial instruments under IFRS 4)
Investment classification
Upon initial recognition, financial investments are measured at fair value. Subsequently, the Group is permitted under IAS 39,
subject to specific criteria, to designate its investments as either financial investments at fair value through profit and loss, financial
investments held on an available-for-sale basis, financial investments held-to-maturity or loans and receivables. The Group holds
financial investments on the following bases:

i Financial assets and liabilities at fair value through profit and loss – this comprises assets and liabilities designated by
management as fair value through profit and loss on inception. These investments are measured at fair value with all changes
thereon being recognised in investment income.

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Notes on the Group financial statements
A: Background continued

A4: Significant accounting policies continued
ii Financial investments on an available-for-sale basis – this comprises assets that are designated by management and/or do 
not fall into any of the other categories. These investments are carried at fair value. Interest income is recognised on an effective
interest basis in the income statement. Except for foreign exchange gains and losses on debt securities, not in functional currency,
which are included in the income statement, unrealised gains and losses are recognised in equity. Upon disposal or impairment,
accumulated unrealised gains and losses are transferred from equity to the income statement as realised gains or losses.

iii Loans and receivables – this comprises investments that have fixed or determinable payments and are not designated as fair
value through profit and loss or available-for-sale. These investments include loans collateralised by mortgages, deposits, loans 
to policyholders and other unsecured loans and receivables. These investments are carried at amortised cost using the effective
interest method.

The Group has designated certain financial assets as fair value through profit and loss as these assets are managed and their
performance is evaluated on a fair value basis. These assets represent all of the Group’s financial assets except all loans and
receivables and debt securities held by Jackson and, prior to its sale in May 2007, Egg. Debt securities held by Jackson and Egg
(prior to its sale) are accounted for on an available-for-sale basis. The use of the fair value option is consistent with the Group’s 
risk management and investment strategies.

The Group uses the trade date method to account for regular purchases and sales of financial assets with the exception 

of Egg’s loans and advances to customers which were on a settlement day basis.

Use of fair values
The Group uses current bid prices to value its quoted investments. Actively traded investments without quoted prices are 
valued using external broker bid prices. If there is no active established market for an investment, the Group applies an
appropriate valuation technique such as a discounted cash flow technique.

Impairments
The Group assesses at each balance sheet date whether there is objective evidence that a financial asset or group of financial
assets not held at fair value through profit and loss is impaired. A financial asset or group of financial assets is impaired and
impairment losses are incurred only if there is objective evidence of impairment as a result of one or more events that have
occurred after the initial recognition of the asset (a loss event) and that a loss event (or events) has an impact on the estimated
future cash flows of the financial asset or group of financial assets that can be reliably estimated. Objective evidence that a
financial asset or group of financial assets is impaired includes observable data that comes to the attention of the Group. For 
assets designated as available-for-sale, the impairment is measured as the difference between the amortised cost of the asset 
and its fair value which is removed from the available-for-sale reserve within equity and recognised in the income statement.
For loans and receivables carried at amortised cost, the impairment amount is the difference between amortised cost and 

the present value of the expected cash flows discounted at the original effective interest rate.

If, in subsequent periods, an impaired debt security held on an available-for-sale basis or an impaired loan or receivable
recovers in value (in part or in full), and this recovery can be objectively related to an event occurring after the impairment, 
then the previously recognised impairment loss is reversed through the income statement (in part or in full).

Derivatives and hedge accounting
Derivative financial instruments are used to reduce or manage investment, interest rate and currency exposures, to facilitate
efficient portfolio management and for investment purposes. The Group’s policy is that amounts at risk through derivative
transactions are covered by cash or by corresponding assets.

The Group may designate certain derivatives as hedges. This includes fair value hedges, cash flow hedges and hedges 
of net investments in foreign operations. If the criteria for hedge accounting are met then the following accounting treatments 
are applied from the date at which the designation is made and the accompanying requisite documentation is in place:

i Hedges of net investments in foreign operations – the effective portion of any change in fair value of derivatives or other
financial instruments designated as net investment hedges are recognised in equity. The ineffective portion of changes in the 
fair value of the hedging instrument is recorded in the income statement. The gain or loss on the hedging instrument recognised
directly in equity is recognised in the income statement on disposal of the foreign operation.

ii Fair value hedges – movements in the fair value of the hedged item attributable to the hedged risk are recognised in the income
statement.

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A4: Significant accounting policies continued
iii Cash flow hedges – the effective portion of changes in the fair value of derivatives designated as cash flow hedges is
recognised in equity. Movements in fair value relating to the ineffective portion are booked in the income statement. Amounts
recognised directly in equity are recorded in the income statement in the periods in which the hedged item affects profit or loss.

All derivatives that do not meet the relevant hedging criteria are carried at fair value with movements in fair value being recorded
in the income statement.

The primary areas of the Group’s continuing operations where derivative instruments are held are the UK with-profits funds 

and annuity business, and Jackson. In addition, for 2006 and during 2007 to the date of disposal, the Group also entered into
significant derivative transactions for its discontinued banking operations.

For the Group’s continuing operations, hedge accounting under IAS 39 is not usually applied. The exceptions, where hedge

accounting has been applied in 2007 and 2006, are summarised in note G3.

For UK with-profits funds the derivative programme is undertaken as part of the efficient management of the portfolio as 
a whole. As noted in section D2 value movements on the with-profits funds investments are reflected in changes in asset-share
liabilities to policyholders or the liability for unallocated surplus. Shareholders’ profit or equity is not affected directly by value
movements on the derivatives held.

For UK annuity business the derivatives are held as part of the overall matching of asset returns and duration to match, as 
far as practical, with liabilities to policyholders. The carrying value of these liabilities is sensitive to the return on the matching
financial assets including derivatives held. Except for the extent of minor mismatching, value movements on derivatives held 
for this purpose do not affect shareholders’ profit or equity.

For Jackson an extensive derivative programme is maintained. Value movements on the derivatives held can be very

significant in their effect on shareholder results. The Group has chosen generally not to seek to construct the Jackson derivative
programme so as to facilitate hedge accounting where theoretically possible, under IAS 39. Further details on this aspect of the
Group’s financial reporting are described in note A3.

Embedded derivatives
Embedded derivatives are held by various Group companies including Jackson and, prior to the sale of Egg in the first half of
2007, Egg. They are embedded within other non-derivative host financial instruments to create hybrid instruments. Where
economic characteristics and risks of the embedded derivatives are not closely related to the economic characteristics and risks 
of the host instrument, and where the hybrid instrument is not measured at fair value with the changes in fair value recognised 
in the income statement, the embedded derivative is bifurcated and carried at fair value as a derivative in accordance with IAS 39.

A

Securities lending including repurchase agreements
The Group is party to various securities lending agreements under which securities are loaned to third parties on a short-term
basis. The loaned securities are not derecognised; rather, they continue to be recognised within the appropriate investment
classification. The Group’s policy is that collateral in excess of 100 per cent of the fair value of securities loaned is required 
from all securities borrowers and typically consists of cash, debt securities, equity securities or letters of credit.

In cases where the Group takes possession of the collateral under its securities lending programme, the collateral, and
corresponding obligation to return such collateral, are recognised in the consolidated balance sheet. To further minimise 
credit risk, the financial condition of counterparties is monitored on a regular basis.

Derecognition of financial assets and liabilities
The Group’s policy is to derecognise financial assets when it is deemed that substantially all the risks and rewards of ownership
have been transferred. The Group also derecognises a financial asset when the contractual rights to the cash flows from the
financial asset expire. Where the Group neither transfers nor retains substantially all the risks and rewards of ownership, the
Group will derecognise the financial asset where it is deemed that the Group has not retained control of the financial asset.

Where the transfer does not result in the Group transferring the right to receive the cash flows of the financial assets, but does

result in the Group assuming a corresponding obligation to pay the cash flows to another recipient, the financial assets are also
accordingly derecognised providing all of the following conditions are met:

— The Group has no obligation to pay amounts to the eventual recipients unless it collects the equivalent amounts from the

original asset;

— the Group is prohibited by the terms of the transfer contract from selling or pledging the original asset; and
— the Group has an obligation to remit any cash flows it collects on behalf of the eventual recipients without material delay.

The Group derecognises financial liabilities only when the obligation specified in the contract is discharged, cancelled or 
has expired.

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Notes on the Group financial statements
A: Background continued

A4: Significant accounting policies continued
Borrowings
Although initially recognised at fair value, net of transaction costs, borrowings, excluding liabilities of consolidated collateralised
debt obligations, are subsequently accounted for on an amortised cost basis using the effective interest method. Under the
effective interest method, the difference between the redemption value of the borrowing and the initial proceeds (net of 
related issue costs) is amortised through the income statement to the date of maturity.

Financial liabilities designated at fair value through profit and loss
Consistent with the Group’s risk management and investment strategy and the nature of the products concerned, the Group 
has designated under IAS 39 classification certain financial liabilities at fair value through profit and loss as these instruments 
are managed and their performance evaluated on a fair value basis. These instruments include liabilities related to consolidated
collateralised debt obligations and net assets attributable to unit holders of consolidated unit trusts and similar funds. 

b Long-term business contracts

Income statement treatment
Premiums and claims
Premium and annuity considerations for conventional with-profits policies and other protection type insurance policies are
recognised when due. Premiums and annuity considerations for linked policies, unitised with-profits and other investment 
type policies are recognised when received or, in the case of unitised or unit-linked policies, when units are issued. These
amounts exclude any taxes or duties assessed based on premiums.

Policy fees charged on linked and unitised with-profits policies for mortality, asset management and policy administration 

are recognised as revenue when related services are provided.

Claims paid include maturities, annuities, surrenders and deaths. Maturity claims are recorded on the policy maturity date.
Annuity claims are recorded when the annuity becomes due for payment. Surrenders are recorded when paid and death claims
are recorded when notified.

For investment contracts which do not contain discretionary participating features, the accounting reflects the deposit nature 

of the arrangement, with premiums and claims reflected as deposits and withdrawals and taken directly to the balance sheet.

Acquisition costs
Costs of acquiring new insurance business, principally commissions, marketing and advertising costs and certain other costs
associated with policy issuance and underwriting that are not reimbursed by policy charges, are specifically identified and
capitalised as part of deferred acquisition costs (DAC), which are included as an asset in the balance sheet. The DAC asset in
respect of insurance contracts is amortised against margins in future revenues on the related insurance policies, to the extent 
that the amounts are recoverable out of the margins. Recoverability of the unamortised DAC asset is assessed at the time of 
policy issue and reviewed if profit margins have declined.

Under IFRS, investment contracts (excluding those with discretionary participation features) are required to be accounted 

for as financial liabilities in accordance with IAS 39 and, where relevant, the provisions of IAS 18 in respect of the attaching
investment management features of the contracts. The Group’s investment contracts primarily comprise certain unit-linked
savings contracts in the UK and Asia and contracts with fixed and guaranteed terms in the US (such as guaranteed investment
contracts and annuity-certains).

Incremental, directly attributable acquisition costs relating to the investment management element of these contracts are
capitalised and amortised in line with the related revenue. If the contracts involve up-front charges, this income is also deferred
and amortised through the income statement in line with contractual service provision.

UK regulated with-profits funds
Prudential’s long-term business written in the UK comprises predominantly life insurance policies under which the policyholders
are entitled to participate in the returns of the funds supporting these policies. Business similar to this type is also written in certain
of the Group’s Asian operations subject to local market and regulatory conditions. Such policies are called with-profits policies.
Prudential maintains with-profits funds within the Group’s long-term business funds, which segregate the assets and liabilities
and accumulate the returns related to that with-profits business. The amounts accumulated in these with-profits funds are
available to provide for future policyholder benefit provisions and for bonuses to be distributed to with-profits policyholders. 
The bonuses, both annual and final, reflect the right of the with-profits policyholders to participate in the financial performance 
of the with-profits funds. Shareholders’ profits with respect to bonuses declared on with-profits business correspond to the
shareholders’ share of the cost of bonuses as declared by the Board of directors. The shareholders’ share currently represents
one-ninth of the cost of bonuses declared for with-profits policies.

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A4: Significant accounting policies continued
Annual bonuses are declared and credited each year to with-profits policies. The annual bonuses increase policy benefits 
and, once credited, become guaranteed. Annual bonuses are charged to the profit and loss account in the year declared. 
Final bonuses are declared each year and accrued for all policies scheduled to mature and for death benefits expected to 
be paid during the next financial year. Final bonuses are not guaranteed and are only paid on policies that result from claims
through the death of the policyholder or maturity of the policy within the period of declaration or by concession on surrender. 
No policyholder benefit provisions are recorded for future annual or final bonus declarations.

The policyholders’ liabilities of the regulated with-profits funds are accounted for under FRS 27. FRS 27 is underpinned by 

the FSA’s Peak 2 basis of reporting. This Peak 2 basis requires the value of liabilities to be calculated as:

— A with-profits benefits reserve (WPBR); plus
— future policy related liabilities (FPRL); plus
— the realistic current liabilities of the fund.

The WPBR is primarily based on the retrospective calculation of accumulated asset shares but is adjusted to reflect future
policyholder benefits and other outgoings. 

The FPRL must include a market consistent valuation of costs of guarantees, options and smoothing, less any related charges, 

and this amount is determined using either a stochastic approach, hedging costs or a series of deterministic projections with
attributed probabilities. 

The assumptions used in the stochastic models are calibrated to produce risk-free returns on each asset class. Volatilities of,

and correlations between, investment returns from different asset classes are as determined by the Group’s Portfolio
Management Group but are also market consistent.

The cost of guarantees, options and smoothing is very sensitive to the bonus, market value reduction (MVR) and investment
policies the Group employs and therefore the stochastic modelling incorporates a range of management actions that would help
to protect the fund in adverse scenarios. Substantial flexibility has been included in the modelled management actions in order 
to reflect the discretion that the Group retains in adverse investment conditions, thereby avoiding the creation of unreasonable
minimum capital requirements. The management actions assumed are consistent with management’s policy for with-profits 
funds and the disclosures made in the publicly available Principles and Practices of Financial Management.

Under FRS 27: for the UK with-profits funds: 

— No deferred acquisition costs and related deferred tax are recognised; and
— adjusted realistic basis liabilities instead of MSB liabilities are recognised.

Adjusted realistic basis liabilities represent the Peak 2 basis realistic liabilities for with-profits business included in Form 19 of 
the FSA regulatory returns, but after excluding the element for the shareholders’ share of the future bonuses. This latter item 
is recognised as a liability for the purposes of regulatory returns but, for accounting purposes under FRS 27, consistent with the
current basis of financial reporting, shareholder transfers are recognised only on declaration.

Unallocated surplus
The unallocated surplus represents the excess of assets over policyholder liabilities for the Group’s with-profits funds. As allowed
under IFRS 4, the Group has opted to continue to record unallocated surplus of with-profits funds wholly as a liability. The annual
excess (shortfall) of income over expenditure of the with-profits funds, after declaration and attribution of the cost of bonuses to
policyholders and shareholders, is transferred to (from) the unallocated surplus each year through a charge (credit) to the income
statement. The balance retained in the unallocated surplus represents cumulative income arising on the with-profits business that
has not been allocated to policyholders or shareholders. The balance of the unallocated surplus is determined after full provision
for deferred tax on unrealised appreciation on investments.

Other insurance contracts (i.e. contracts which contain significant insurance risk as defined under IFRS 4)
For these contracts UK GAAP has been applied, which reflects the MSB. Under this basis the following approach applies:

A

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A: Background continued

A4: Significant accounting policies continued
Other UK insurance contracts
Other UK insurance contracts that contain significant insurance risk include unit-linked, annuity and other non-profit business.
For the purposes of local regulations, segregated accounts are established for linked business for which policyholder benefits 
are wholly or partly determined by reference to specific investments or to an investment-related index. The interest rates used 
in establishing policyholder benefit provisions for pension annuities in the course of payment are adjusted each year. Mortality 
rates used in establishing policyholder benefit provisions were based on published mortality tables adjusted to reflect actual
experience.

Overseas subsidiaries
The assets and liabilities of insurance contracts of overseas subsidiaries are determined initially using local GAAP bases of
accounting with subsequent adjustments where necessary to comply with the Group’s accounting policies.

Jackson
The future policyholder benefit provisions for Jackson’s conventional protection-type policies are determined using the net 
level premium method under US GAAP principles and assumptions as of the issue date as to mortality, interest, policy lapses 
and expenses plus provisions for adverse deviations. For non-conventional protection-type policies, the policyholder benefit
provision included within policyholder liabilities in the consolidated balance sheet is the policyholder account balance.

For the business of Jackson, the determination of the expected emergence of margins, against which the amortisation profile
of the DAC asset is established, is dependent on certain key assumptions. For single premium deferred annuity business, the key
assumption is the expected long-term spread between the earned rate and the rate credited to policyholders. For variable annuity
business, the key assumption is the expected long-term level of equity market returns which, for 2007 and 2006, was 8.4 per cent
per annum implemented using a mean reversion methodology. These returns affect the level of future expected profits through
their effects on fee income and the required level of provision for guaranteed minimum death benefit claims.

Jackson accounts for the majority of its investment portfolio on an available-for-sale basis (see investment policies above)

whereby unrealised gains and losses are recognised directly in equity. As permitted by IFRS 4, Jackson has used shadow
accounting. Under shadow accounting, to the extent that recognition of unrealised gains or losses on available-for-sale securities
causes adjustments to the carrying value and amortisation patterns of DAC and deferred income, these adjustments are recognised
directly in equity to be consistent with the treatment of the gains or losses on the securities.

Asian operations
Except for the operations in Taiwan, Vietnam and Japan, the future policyholder benefit provisions for Asian businesses are
determined in accordance with methods prescribed by local GAAP adjusted to comply, where necessary, with UK GAAP. 
For the Hong Kong business, which is a branch of the PAC, and the Singapore and Malaysian operations the valuation principles 
and sensitivities to changes of assumptions of conventional with-profits and other protection-type policies are similar to those
described above for equivalent products written by the UK operations.

For the operations in Taiwan, Vietnam and Japan, countries where local GAAP is not appropriate in the context of the
previously applied MSB, accounting for insurance contracts is based on US GAAP. For these three operations the business 
written is primarily non-participating and linked business. The future policyholder benefit provisions for non-linked business 
are determined using the net level premium method, with an allowance for surrenders, maintenance and claim expenses. 
Rates of interest used in establishing the policyholder benefit provisions vary by operation depending on the circumstances
attaching to each block of business. Where appropriate, liabilities for participating business for these three operations include
provisions for the policyholders’ interest in realised investment gains and other surpluses that have yet to be declared as bonuses.
Although the basis of valuation of Prudential’s overseas operations is in accordance with the requirements of the Companies

Act 1985 and ABI SORP, the valuation of policyholder benefit provisions for these businesses may differ from that determined 
on a UK MSB for UK operations with the same features.

Liability adequacy
The Group performs liability adequacy testing on its insurance provisions to ensure that the carrying amounts of provisions 
(less related DAC and present value of in-force business – see policy on Business Acquisitions and Disposals) is sufficient to cover
current estimates of future cash flows. When performing the liability adequacy test, the Group discounts all contractual cash flows
and compares this amount to the carrying value of the liability. Any deficiency is immediately charged to the income statement.

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Reinsurance
In the normal course of business, the Group seeks to reduce loss exposure by reinsuring certain levels of risk in various areas 
of exposure with other insurance companies or reinsurers. An asset or liability is recognised in the consolidated balance sheet
representing premiums due to or payments due from reinsurers and the share of benefits and claims recoverable from reinsurers.
The measurement of reinsurance assets is consistent with the measurement of the underlying direct insurance contracts.

Gains arising on the purchase of reinsurance contracts by Jackson are deferred and amortised over the contract duration. 

Any loss is recognised in the income statement immediately.

Investment contracts (contracts which do not contain significant insurance risk as defined under IFRS 4)
For investment contracts with discretionary participation features, the accounting basis is consistent with the accounting for
similar with-profits insurance contracts. Other investment contracts are accounted for on a basis that reflects the hybrid nature 
of the arrangements whereby part is accounted for as a financial instrument under IAS 39 and the investment management
service component is accounted for under IAS 18.

For those investment contracts in the US with fixed and guaranteed terms, the Group uses the amortised cost model to
measure the liability. On contract inception, the liability is measured at fair value less incremental, directly attributable acquisition
costs. Remeasurement at future reporting dates is on an amortised cost basis utilising an effective interest rate methodology
whereby the interest rate utilised discounts to the net carrying amount of the financial liability.

Those investment contracts without fixed and guaranteed terms are designated at fair value through profit and loss. Fair value 
is based upon the fair value of the underlying assets of the fund. Where the contract includes a surrender option its carrying value
is subject to a minimum carrying value equal to its surrender value.

c Other assets, liabilities, income and expenditure
Basis of consolidation
The Group consolidates those entities it is deemed to control. The degree of control is determined by the ability of the Group 
to govern the financial and operating policies of an entity in order to obtain benefits. Consideration is given to other factors such
as potential voting rights.

The Group has consolidated some special purpose entities (SPEs), such as funds holding collateralised debt obligations
(CDOs), where equity investors do not have the characteristics of a controlling financial interest or do not have sufficient equity 
at risk for the entity to finance its activities without additional subordinated financial support from other parties. These SPEs 
are consolidated because the Group is deemed to control them under IFRS.

The Group holds investments in internally and externally managed Open-ended Investment Companies (OEICs) and unit

trusts. The Group’s percentage ownership levels in these entities can fluctuate from day to day according to changes in the
Group’s and third party participation in the funds. In instances where the Group’s ownership of internally managed funds
declines marginally below 50 per cent and, based on historical analysis and future expectations the decline in ownership is
expected to be temporary, the funds continue to be consolidated as subsidiaries under IAS 27.

Where the Group exercises significant influence or has the power to exercise significant influence over an entity, generally

through ownership of 20 per cent or more of the entity’s voting rights, but does not control the entity, then this is considered 
to be an investment in an associate. With the exception of those referred to below, the Group’s investments in associates are
recorded at the Group’s share of the associates’ net assets. The carrying value of investments in associates is adjusted each year
for the Group’s share of the entities’ profit or loss. This does not apply to investments in associates held by the Group’s insurance
or investment funds including the venture capital business or mutual funds and unit trusts, which are carried at fair value through
profit and loss.

The Group’s investments in joint ventures are recognised using proportional consolidation whereby the Group’s share 

of an entity’s individual balances are combined line-by-line with similar items into the Group financial statements.

Other interests in entities, where significant influence is not exercised, are carried as investments at fair value through 

profit and loss.

A

The consolidated financial statements of the Group include the assets, liabilities and results of the Company and subsidiary
undertakings in which Prudential has a controlling interest, using accounts drawn up to 31 December 2007 except where entities
have non-coterminous year ends. In such cases, the information consolidated is based on the accounting period of these entities
and is adjusted for material changes up to 31 December. Accordingly, the information consolidated is deemed to cover the same
period for all entities throughout the Group. The results of subsidiaries are included in the financial statements from the date
acquired to the effective date of disposal. All inter-company transactions are eliminated on consolidation. Results of asset
management activities include those for managing internal funds.

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Notes on the Group financial statements
A: Background continued

A4: Significant accounting policies continued
Investment properties
Investments in leasehold and freehold properties not for occupation by the Group are carried at fair value, with changes in fair
value included in the income statement. Properties are valued annually either by the Group’s qualified surveyors or professional
external valuers using the Royal Institution of Chartered Surveyors (RICS) guidelines. The RICS guidelines apply separate
assumptions to the value of the land, buildings and tenancy associated with each property. Each property is externally valued
at least once every three years. The cost of additions and renovations is capitalised and considered when estimating fair value.
Leases of investment property where the Group has substantially all the risks and rewards of ownership are classified as
finance leases (leasehold property). Finance leases are capitalised at the lease’s inception at the lower of the fair value of the
leased property and the present value of the minimum lease payments. Where a lease has a contingent rent element, the rent
is calculated in accordance with individual lease terms and charged as an expense as incurred.

Pension schemes
The Group operates a number of pension schemes around the world. The largest of these schemes is the PSPS, a defined 
benefit scheme. The Group also operates defined contribution schemes. Defined contribution schemes are schemes where 
the Company pays contributions into a fund and the Company has no legal or constructive obligation to pay further contributions
should the assets of that fund be insufficient to pay the employee benefits relating to employee service in both current and prior
periods. Defined benefit schemes are post-employment benefit plans that are not defined contribution schemes.

For the Group’s defined benefit schemes, if the present value of the defined benefit obligation exceeds the fair value of the

scheme assets, then a liability is recorded in the Group’s balance sheet. The Group utilises the projected unit credit method 
to calculate the defined benefit obligation. Estimated future cash flows are then discounted at a high-quality corporate bond 
rate to determine its present value. These calculations are performed by independent actuaries.

The plan assets of the Group’s pension schemes exclude several insurance contracts that have been issued by the Group. 
These assets are excluded from plan assets in determining the pension obligation recognised in the consolidated balance sheet.
The aggregate of the actuarially determined service costs of the currently employed personnel and the unwind of discount 
on liabilities at the start of the period, less the expected investment return on scheme assets at the start of the period, is charged
to the income statement. Actuarial gains and losses as a result of changes in assumptions or experience variances are also charged
or credited to the income statement.

Contributions to the Group’s defined contribution schemes are expensed when due. Once paid, the Group has no further

payment obligations. Any prepayments are reflected as an asset on the balance sheet.

Share-based payments
The Group offers share award and option plans for certain key employees and a Save As You Earn (SAYE) plan for all UK and
certain overseas employees. The arrangements for distribution to employees of shares held in trust relating to share award plans
and for entitlement to dividends depend upon the particular terms of each plan. Shares held in trust relating to these plans are
conditionally gifted to employees.

The compensation expense charged to the income statement is primarily based upon the fair value of the options granted, the

vesting period and the vesting conditions. The Group revises its estimate of the number of options likely to be exercised at each
balance sheet date and adjusts the charge to the income statement accordingly. Where the share-based payment depends upon
vesting outcomes attaching to market-based performance conditions, additional modelling is performed to estimate the fair value
of the awards. No subsequent adjustment is then made to the fair value charge for awards that do not vest on account of these
performance conditions not being met.

The Company has established trusts to facilitate the delivery of Prudential plc shares under employee incentive plans and
savings-related share option schemes. None of the trusts that hold shares for employee incentive and savings plans continue to
hold these shares once they are issued to employees. The cost to the Company of acquiring these treasury shares held in trusts
is shown as a deduction from shareholders’ equity.

Tax
The Group’s UK subsidiaries each file separate tax returns. Jackson and other foreign subsidiaries, where permitted, file
consolidated income tax returns. In accordance with UK tax legislation, where one domestic UK company is a 75 per cent 
owned subsidiary of another UK company or both are 75 per cent owned subsidiaries of a common parent, the companies 
are considered to be within the same UK tax group. For companies within the same tax group, trading profits and losses 
arising in the same accounting period may be offset for purposes of determining current and deferred taxes.

Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable 

as a result of taxable operations for the current year. To the extent that losses of an individual UK company are not offset 
in any one year, they can be carried back for one year or carried forward indefinitely to be offset against profits arising from 
the same company.

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A4: Significant accounting policies continued
Deferred taxes are provided under the liability method for all relevant temporary differences, being the difference between the
carrying amount of an asset or liability in the balance sheet and its value for tax purposes. IAS 12, ‘Income Taxes’ does not require
all temporary differences to be provided for, in particular, the Group does not provide for deferred tax on undistributed earnings
of subsidiaries where the Group is able to control the timing of the distribution and the temporary difference created is not
expected to reverse in the foreseeable future. The tax effects of losses available for carry forward are recognised as an asset.
Deferred tax assets are only recognised when it is probable that future taxable profits will be available against which these 
losses can be utilised. Deferred tax related to charges or credits taken directly to equity is also credited or charged directly 
to equity and is subsequently recognised in the income statement together with the deferred gain or loss.

The tax charge for long-term business includes tax expense on with-profits funds attributable to both the policyholders 
and the shareholders. Different tax rules apply under UK law depending upon whether the business is life insurance or pension
business. Tax on the life insurance business is based on investment returns less expenses attributable to that business. Tax on 
the pension business is based on the shareholders’ profits or losses attributable to that business. The shareholders’ portion of 
the long-term business is taxed at the shareholders’ rate with the remaining portion taxed at rates applicable to the policyholders.

Basis of presentation of tax charges
Tax charges in the income statement reflect the aggregate of the shareholder tax on the long-term business result and on the
Group’s other results.

Under UK Listing Authority rules, profit before tax is required to be presented. This requirement, coupled with the fact 
that IFRS does not contemplate tax charges which are attributable to policyholders and unallocated surplus of with-profits funds 
and unit-linked policies, necessitates the reporting of total tax charges within the presented results. The result before all taxes 
(i.e. ‘profit before tax’ as shown in the income statement) represents income net of post-tax transfers to unallocated surplus of
with-profits funds, before tax attributable to policyholders and unallocated surplus of with-profits funds, unit-linked policies and
shareholders. Separately within the income statement, ‘profit before tax attributable to shareholders’ is shown after deduction 
of taxes attributable to policyholders and unallocated surplus of with-profits funds and unit-linked policies. Tax charges on this
measure of profit reflect the tax charges attributable to shareholders. In determining the tax charges attributable to shareholders,
the Group has applied a methodology consistent with that previously applied under UK GAAP reflecting the broad principles
underlying the tax legislation of life assurance companies.

Property, plant and equipment
All property, plant and equipment such as owner occupied property, computer equipment and furniture and fixtures, are carried
at depreciated cost. Costs including expenditure directly attributable to the acquisition of the assets are capitalised. Depreciation
is calculated and charged on a straight-line basis over an asset’s estimated useful life. The residual values and useful lives are
reviewed at each balance sheet date. If the carrying amount of an asset is greater than its recoverable amount then its carrying
value is written down to that recoverable amount.

Leasehold improvements to owner occupied property are depreciated over the life of the lease. Assets held under finance

A

leases are capitalised at their fair value.

Business acquisitions and disposals
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the
acquired company to fair value at the date of purchase. The excess of the costs of acquisition over the fair value of the assets and
liabilities of the acquired entity is recorded as goodwill. Should the fair value of the identifiable assets and liabilities of the entity
exceed the cost of acquisition then this amount is recognised immediately in the income statement. Income and expenses of
acquired entities are included in the income statement from the date of acquisition. Revenues and expenses of entities sold
during the period are included in the income statement up to the date of disposal. The gain or loss on disposal is calculated as 
the difference between sale proceeds, net of selling costs, less the net assets of the entity at the date of disposal.

For life insurance company acquisitions, the adjusted net assets include an identifiable intangible asset for the present 
value of in-force business which represents the profits that are expected to emerge from the acquired insurance business. 
The present value of in-force business is calculated using best estimate actuarial assumptions for interest, mortality, persistency
and expenses and is amortised over the anticipated lives of the related contracts in the portfolio. An intangible asset may also be
recognised in respect of acquired investment management contracts representing the fair value of contractual rights acquired
under these contracts.

The Company uses the economic entity method to purchase minority interests. Under the economic entity method any

difference between consideration and the share of net assets acquired is recorded directly in equity.

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Notes on the Group financial statements
A: Background continued

A4: Significant accounting policies continued
Goodwill
Goodwill arising on acquisitions of subsidiaries and businesses is capitalised and carried on the Group balance sheet as an
intangible asset at initial value less any accumulated impairment losses. Goodwill impairment testing is conducted annually and
when there is an indication of impairment. For the purposes of impairment testing, goodwill is allocated to cash generating units.
These cash generating units reflect the smallest group of assets that includes the goodwill and generates cash flows that are
largely independent of the cash inflows from other groups of assets. If the carrying amount of the cash generating unit exceeds 
its recoverable amount then the goodwill is considered impaired. Impairment losses are recognised immediately in the income
statement and may not be reversed in future periods.

Acquired intangible assets
Intangible assets acquired on the purchase of a subsidiary or portfolio of contracts are valued at acquisition and carried at cost 
less amortisation and any accumulated impairment losses. Amortisation calculated is charged on a straight-line basis over the
estimated useful life of the assets. The residual values and useful lives are reviewed at each balance sheet date.

Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term
highly liquid investments with less than 90 days maturity from the date of acquisition.

Rights of offset
Assets and liabilities in the consolidated financial statements are only reported on a net basis when there is a legally enforceable
right to offset and there is an intention to settle on a net basis.

Segments
In accordance with IAS 14, ‘Segment Reporting’ the Group reports its results and certain other financial information by 
primary and secondary segments. The Group’s primary segments are its business segments, namely, long-term business, 
asset management and, prior to the sale of Egg in the first half of 2007, banking operations. The Group’s secondary segments 
are its geographical segments, namely, UK, US and Asia.

Shareholders’ dividends
Dividends to shareholders are recognised as a liability in the period in which they are declared. Where scrip dividends are issued,
the value of such shares, measured as the amount of the cash dividend alternative, is credited to reserves and the amount in
excess of the nominal value of the shares issued is transferred from the share premium account to retained earnings.

Share capital
Where there is no obligation to transfer assets, shares are classified as equity. The difference between the proceeds received on
issue of the shares, net of share issue costs, and the nominal value of the shares issued, is credited to share premium. Where the
Company purchases shares for the purposes of employee incentive plans, the consideration paid, net of issue costs, is deducted
from retained earnings. Upon issue or sale any consideration received is credited to retained earnings net of related costs.

Foreign exchange
The Group’s consolidated financial statements are presented in pounds sterling, the Group’s presentation currency. Accordingly,
the results and financial position of foreign subsidiaries must be translated into the presentation currency of the Group from their
functional currencies, i.e. the currency of the primary economic environment in which the entity operates. All assets and liabilities
of foreign subsidiaries are converted at year end exchange rates whilst all income and expenses are converted at average
exchange rates where this is a reasonable approximation of the rates prevailing on transaction dates. The impact of these
currency translations is recorded as a separate component of equity.

Foreign currency borrowings that have been used to provide a hedge against Group equity investments in overseas
subsidiaries are translated at year end exchange rates and movements taken directly to shareholders’ equity. Other foreign
currency monetary items are translated at year end exchange rates with changes recognised in the income statement. 
Foreign currency transactions are translated at the spot rate prevailing at the time.

d Presentation of supplementary analysis of profit before tax attributable to shareholders
The Group provides supplementary analysis of profit before tax attributable to shareholders that distinguishes operating profit
based on longer-term investment returns from other constituent elements of the total profit.

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A4: Significant accounting policies continued
Operating profit based on longer-term investment returns
The Group continues to use operating profit based on longer-term investment returns as a supplemental measure of its results.
For the purposes of measuring operating profit, investment returns on shareholder-financed business are based on the expected
longer-term rates of return. Except as discussed below, in determining profit on this basis the following key elements are applied
to the results of the Group’s shareholder-financed operations.

i Debt securities and equity securities
Longer-term investment returns comprise income and longer-term capital returns. For debt securities the longer-term capital
returns comprise two elements. These are a risk margin reserve based charge for expected defaults, which is determined by
reference to the credit quality of the portfolio, and amortisation of interest-related realised gains and losses to operating results
based on longer-term investment returns to the date when sold bonds would have otherwise matured.

ii Derivative value movements
Value movements for Jackson’s equity-based derivatives and variable annuity product embedded derivatives are included in
operating profits based on longer-term investment returns. The inclusion of these movements is so as to broadly match with 
the results on the Jackson variable annuity book that pertain to equity market movements.

Other derivative value movements are excluded from operating results based on longer-term investment returns. These
derivatives are primarily held by Jackson as part of a broadly-based hedging programme for features of Jackson’s bond portfolio
(for which value movements are booked directly to shareholders’ equity rather than income statement) and product liabilities 
(for which US GAAP accounting does not reflect the economic features being hedged).

These key elements are of most importance in determining the operating results based on longer-term investment returns 

of Jackson.

There are three exceptions to the basis described above for determining operating results based on longer-term investment
returns. These are for:

— Unit-linked and US variable annuity business.

For such business the policyholder liabilities are directly reflective of the asset value movements. Accordingly all asset value
movements are recorded in the operating results based on longer-term investment returns.

A

— Assets covering non-participating business liabilities that are interest rate sensitive.

For UK annuity business policyholder liabilities are determined by reference to current interest rates. The value movements of 
the assets covering liabilities are closely correlated with the related change in liabilities. Accordingly asset value movements are
recorded within the operating results based on longer-term investment returns. Policyholder liabilities include a margin for asset
defaults which, if they occur, are recorded as a component of short-term fluctuations in investment returns.

— Participating business for which liabilities include policyholders’ interest in investment appreciation and other surplus. 

For the participating business in Vietnam the bonuses paid in a reporting period and accrued policyholder interest in investment
appreciation and other surpluses primarily reflect the level of realised investment gains above contract specific hurdle levels. 
For this business operating profit based on longer-term investment returns includes the aggregate of longer-term returns on the
relevant investments, a credit or charge equal to movements on the liability for the policyholders’ interest in realised investment
gains (net of any recovery of prior deficits on the participating pool), less amortisation over five years of current and prior
movements on such credits or charges.

The overall purpose of these adjustments is to ensure that investment returns included in operating results equal longer-term

returns but that in any one reporting period movements on liabilities to policyholders caused by investment returns are
substantially matched in the presentation of the supplementary analysis of profit before tax attributable to policyholders.

Items excluded from operating profit based on longer-term investment returns
Items excluded from operating profit based on longer-term investment returns but included in profit before tax attributable to
shareholders of continuing operations, include short-term fluctuations in investment returns (i.e. actual less longer-term returns),
actuarial gains and losses on defined benefit pension schemes and exceptional items.

With the exception of derivatives used for managing equity exposure of Jackson and other derivatives where value

movements match other items in operating results based on longer-term investment returns, value movements on derivatives
held by Jackson are included within short-term fluctuations. For the purposes of distinguishing actuarial gains and losses on
defined benefit pension schemes in this analysis, plan assets include Prudential policies held by the schemes.

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Notes on the Group financial statements
A: Background continued

A5: New accounting pronouncements
The following standards, interpretations and amendments have either been effective and adopted in 2007 or have been 
issued but are not yet effective in 2007, including those which have not yet been adopted in the EU. This is not intended 
to be a complete list as only those standards, interpretations and amendments that are anticipated to have an impact upon 
the Group’s financial statements have been discussed.

Accounting pronouncements adopted in 2007
IFRS 7, ‘Financial Instruments: Disclosures’
IFRS 7 replaces IAS 30, ‘Disclosures in the Financial Statements of Banks and Similar Financial Institutions’, which dealt 
with disclosures for banking operations, and the disclosure requirements of IAS 32, ‘Financial Instruments: Disclosure and
Presentation’. The latter, therefore, becomes a standard dealing wholly with presentation of financial instruments. IFRS 7 
is intended to complement the principles for recognising, measuring and presenting financial assets and financial liabilities in 
IAS 32 and IAS 39, ‘Financial Instruments: Recognition and Measurement’. The objective of IFRS 7 is to require entities to provide
disclosures in their financial statements to enable the users of financial statements to evaluate the significance of financial
instruments for the entity’s financial position and performance and the nature and extent of risks arising from financial
instruments to which the entity is exposed and how the entity manages those risks. Consequential amendments have been 
made to other standards as a result of the release of IFRS 7, notably IAS 1, ‘Presentation of Financial Statements’, and IFRS 4,
‘Insurance Contracts’.

IFRS 7 was issued in August 2005 and became effective for annual periods beginning on or after 1 January 2007.

Amendment to IFRS 4 Implementation Guidance
Revised IFRS 4 implementation guidance was issued in December 2005 and is effective in conjunction with the adoption 
of IFRS 7 as discussed above. The revisions relate to disclosures around insurance contracts.

Amendment to IAS 1, ‘Capital Disclosures’
As a result of the issue of IFRS 7, IAS 1 was amended in August 2005 to include a requirement to disclose information on the
entity’s objectives, policies and processes for managing capital. This amendment became effective for annual periods beginning
on or after 1 January 2007.

The Group adopted IFRS 7, Revised IFRS 4, ‘Implementation Guidance’ and the Amendment to IAS 1 in 2007. There is no

impact on the profit and shareholders’ equity of the Group from the adoption of these accounting pronouncements as their
provisions relate to disclosure.

The additional disclosures required by IFRS 7, revised IFRS 4 and amendment to IAS 1 are shown in the relevant sections of
the notes on the Group financial statements. The adoption of these pronouncements represents a change in accounting policy
and the comparative 2006 figures have been disclosed accordingly.

IFRIC 9, ‘Reassessment of Embedded Derivatives’
IFRIC 9 requires assessment of whether embedded derivatives are required to be separated from the host contract and
accounted for as derivatives when the Group first becomes a party to the contracts. Subsequent reassessment is prohibited
unless there is a change in the terms of the contracts that significantly modifies the cash flows that otherwise would be required
under the contracts, in which case a reassessment is required. This interpretation became effective for annual periods beginning
on or after 1 June 2006.

The adoption of IFRIC 9 did not have a material impact on the financial statements of the Group.

SOP 05-1,’Accounting by Insurance Enterprise for Deferred Acquisition Costs in Connection With Modifications or
Exchanges of Insurance Contracts’
As explained in note A3, the assets and liabilities of the insurance contracts of Jackson and certain Asian operations, where the
local GAAP is not well established, are accounted for based on insurance accounting prescribed by US GAAP. This is permitted by
IFRS 4, where the assets and liabilities of life assurance contracts classified as insurance contracts with discretionary participating
features under this standard are accounted for under previously applied GAAP, which in the case of Jackson and these certain
Asian operations is US GAAP. 

In September 2005, the American Institute of Certified Public Accountants (AICPA) issued SOP 05-1 which affects the US GAAP
insurance accounting. This SOP provides guidance on accounting by insurance enterprises for deferred acquisition costs on internal
replacements of insurance and investment contracts other than those specifically described in FAS 97, ‘Accounting and Reporting by
Insurance Enterprises for Certain Long-Duration and for Realised Gains and Losses from the Sale of Investments’. SOP 05-1 sets out
conditions to determine whether contract modifications are considered as internal replacements and result in a replacement contract
that is substantially changed from the replaced contract. SOP 05-1 then requires unamortised deferred acquisition costs, unearned
revenue liabilities and deferred sales inducement assets from replaced contracts in an internal replacement transaction that results 
in a substantially changed contract not to be deferred in connection with the replacement contract.

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A5: New accounting pronouncements  continued
SOP 05-1 became effective and was adopted by Jackson and those certain Asian operations from January 2007. The adoption
of the provisions of SOP 05-1 did not have a material impact on the financial statements of the Group.

Accounting pronouncements not yet effective
IFRS 8, ‘Operating Segments’
IFRS 8 requires entities to adopt the ‘management approach’ to reporting the financial performance of its operating segments.
The amount of each operating segment item to be reported is the measure reported to the chief operating decision maker, which
in some instances will be non-GAAP. IFRS 8 will require the Group to provide an explanation of the basis on which the segment
information is prepared and a reconciliation to the amount recognised in the Group’s consolidated financial statements. This
standard is effective for accounting periods beginning on or after 1 January 2009.

IFRIC 14, ‘IAS19 – The Limit on a Defined Benefit Asset, Minimum Funding Requirements and their Interaction’
IFRIC 14 provides guidance on assessing the limit in IAS 19 on the amount of the surplus that can be recognised as an asset and
clarifies the impact of minimum funding requirements on such assets. It also addresses when a minimum funding requirement
might give rise to a liability. This interpretation is effective for accounting periods beginning on or after 1 January 2008.

Amendments to IAS 1,’Presentation of Financial Statements: A Revised Presentation’ 
The revised version of IAS 1 is aimed at improving users’ ability to analyse and compare the information given in the 
financial statements.

The changes require information in financial statements to be aggregated on the basis of shared characteristics and introduce

a statement of comprehensive income. The revisions also include changes to the titles of some of the financial statements to
reflect their functions more clearly: for example the balance sheet is renamed a statement of financial position, though the new
titles are not mandatory. This revised standard is effective for accounting periods beginning on or after 1 January 2009.

Revised IFRS 3, ’Business Combinations’ and Amendments to IAS 27, ‘Consolidated and Separate Financial Statements’
The revised IFRS 3 and amended IAS 27 are the outcomes of the second phase of the IASB’s and the US Financial Accounting
Standards Board’s (FASB) joint business combination project. The more significant changes from the revised IFRS 3 include:

— The immediate expensing of acquisition-related costs rather than inclusion in goodwill;
— recognition and measurement at fair value of contingent consideration at acquisition date with subsequent changes

A

to income;

— adoption of full goodwill method to measure non-controlling interests.

The amendments to IAS 27 reflect changes to the accounting for non-controlling (minority) interests.

The revised IFRS 3 and amended IAS 27 are effective for business combinations occurring in the accounting period beginning 

on or after 1 July 2009.

Amendment to IFRS 2, ‘Share-based Payment: Vesting Conditions and Cancellations’
The amendment to IFRS 2 clarifies that vesting conditions are service conditions and performance conditions only. Other 
features of a share-based payment are not vesting conditions. It also specifies that all cancellations, whether by the entity or 
by other parties, should receive the same accounting treatment. This amendment is effective for accounting periods beginning 
on or after 1 January 2009.

The Group is currently assessing the impact of the aforementioned standards, interpretations and amendments on its financial
statements. Apart from IFRS 8, all of the other aforementioned pronouncements have not been adopted for use in the EU at 
31 December 2007.

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Notes on the Group financial statements
B: Summary of results 

B1: Supplementary analysis of profit from continuing operations before tax attributable to shareholders
This information is provided as supplementary information under the Group’s accounting policies. It is not required 
by IFRS standards.

Asian operations
Long-term businessnote ii
Asset management
Development expenses

Total

US operations
Jacksonnotes ii,iii
Broker dealer and asset management (including Curian losses of £5m (2006: £8m))

Total

UK operations
UK insurance operationsnote ii
M&G

Total

Other income and expenditure
Investment return and other income
Interest payable on core structural borrowings
Corporate expenditure:

Group Head Office (GHO)
Asia Regional Head Office

Charge for share-based payments for Prudential schemesnote vi
Total
UK restructuring costsnote vii
Operating profit from continuing operations based on longer-term investment returnsnote i
Short-term fluctuations in investment returns on shareholder-backed businessnote iv
Shareholders’ share of actuarial gains and losses on defined benefit pension schemesnote v
Profit from continuing operations before tax attributable to shareholders

2007 £m

2006 £m

189
72
(15)

246

444
8

452

528
254

782

86
(168)

(117)
(38)
(11)

(248)

(19)

1,213
(137)
90

1,166

189
50
(15)

224

398
10

408

500
204

704

58
(177)

(83)
(36)
(10)

(248)

(38)

1,050
155
167

1,372

Notes
i Operating profit based on longer-term investment returns

Operating profit based on longer-term investment returns is a supplemental measure of results. For the purposes of measuring operating profit,
investment returns on shareholder-financed business are based on expected long-term rates of return. The expected long-term rates of return 
are intended to reflect historical real rates of return and, where appropriate, current inflation expectations adjusted for consensus economic and
investment forecasts. The significant operations that require adjustment for the difference between actual and long-term investment returns are
Jackson and certain businesses of the Group’s Asian operations. The amounts included in operating results for long-term capital returns for debt
securities comprise two components. These are a risk margin reserve based charge for expected defaults, which is determined by reference to the
credit quality of the portfolio, and amortisation of interest-related gains and losses for operating results based on longer-term results to the date when
sold bonds would otherwise have matured.

ii Effect of changes to assumptions, estimates and bases of determining life assurance liabilities

The results of the Group’s long-term business operations are affected by changes of assumptions and bases of preparation. These are described in 
notes D2(g), D3(g) and D4(f). In particular, the operating result for UK insurance operations for 2007 and 2006 benefited from credits of £34 million 
and £46 million respectively. The 2007 benefit of £34 million arose on annuity and pension business. The 2006 credit of £46 million arose from 
regulatory changes.
Jackson operating results based on longer-term investment returns
IFRS basis operating profits for US operations include the following amounts (net of related change in amortisation of deferred acquisition costs,
where applicable) so as to derive longer-term investment returns.

iii

Debt securities:

Amortisation of interest related realised gains and losses
Risk margin reserve charge for longer-term credit related losses

Equity type investments:
Longer-term returns

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Prudential plc Annual Report 2007

2007
£m

31
(37)

47

2006
£m

38
(44)

45

B1: Supplementary analysis of profit from continuing operations before tax attributable to shareholders continued 
Notes continued

The risk margin reserve (RMR) charge for longer-term impairment losses for 2007 is based on an average annual RMR of 21 basis points 
(2006: 23 basis points) on a book value of US$42.7bn (2006: US$43.9bn).

Market value movements on equity-based derivatives and embedded derivatives are also recorded within operating profits based on longer-term

investment returns so as to be consistent with the market related effects on fees and reserve movements for equity-based products. Market value
movements on other derivatives are excluded from operating profit, and are included in short-term fluctuations in investment returns.

iv Short-term fluctuations in investment returns on shareholder-backed business

Asian operations
Jackson
UK insurance operations
Other 

2007
£m

(71)
(18)
(47)
(1)

(137)

2006
£m

134
53
(43)
11

155

The short-term fluctuations in investment returns for 2007 primarily reflect temporary market value movements on the portfolio of investments held
by the Group’s shareholder-backed operations. There were no default losses in debt securities in 2007.

The short-term fluctuations for Asian operations in 2007 primarily reflect value movements on Vietnam offset by value movements in Taiwan on
the value of debt securities arising from increases in interest rates and a £30 million reduction of an investment in a CDO fund, partially offset by strong 
equity market movements in Vietnam. For 2006, the £134 million of short-term fluctuations mainly arose in Vietnam due to strong equity returns.

The fluctuations for US operations for the year comprise of the following items:

Debt security fluctuations
Credit related

Actual credit related losses in the year
Bond writedowns
Losses on sales of impaired and deteriorating bonds
Recoveries/reversals

Risk margin charge to operating profit based on longer-term investment returns

Interest related

Actual interest related realised gains (losses) in year
Amortisation of current and prior year interest related realised gains and losses to operating profit 

based on longer-term investment returns

Related change to amortisation of deferred acquisition costs

Total fluctuations related to debt securities
Derivatives (other than equity related): Market value movement
Equity type movements: Actual less longer-term return
Other items

Total

2007
£m

2006
£m

(35)
(51)
8

(78)
48

(30)

31

(37)

(6)
9

(27)
(19)
42
(14)

(18)

B

(32)
(3)
10

(25)
54

29

(15)

(45)

(60)
6

(25)
34
21
23

53

In addition, for US operations, included within the movements in shareholders’ equity is a net reduction in value of Jackson’s debt securities of 
£244 million. This reduction reflects a combination of increases due to reduction in US interest rates offset by the impact of widened credit spreads 
in the US bond market. These movements do not reflect defaults or permanent impairments. Additional details on the values of the Jackson portfolio 
are described in note D3. 

The fluctuations for the UK insurance operations arise mostly in Prudential Retirement Income Limited, which writes the most significant element
of the shareholder-backed annuity business in the UK. The fluctuations principally reflect the impact of widened credit spreads on the corporate bond
securities backing the shareholders’ equity of the business.

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Notes on the Group financial statements
B: Summary of results continued

B1: Supplementary analysis of profit from continuing operations before tax attributable to shareholders continued 
Notes continued
v Shareholders’ share of actuarial gains and losses on defined benefit pension schemes

Actuarial gains and losses
Actual less expected return on scheme assets
Experience losses on liabilities
Gains on changes of assumptions for scheme liabilities

Less: amount attributable to the PAC with-profits sub-fund

Total

Further details on the Group’s defined benefit pension schemes are shown in note I1.

vi Share-based payments

The charge for share-based payments for Prudential schemes is for the SAYE and Group performance-related schemes.

vii UK restructuring costs are allocated as follows:

UK insurance operations
M&G
Unallocated corporate

2007
£m

(8)
(14)
317
295
(205)

90

2007
£m

7
0
12

19

2006
£m

156
18
311
485
(318)

167

2006
£m

31
2
5

38

B2: Earnings per share
Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average
number of ordinary shares outstanding during the year, excluding those held in employee share trusts, which are treated as
cancelled.

For diluted earnings per share, the weighted average number of shares in issue is adjusted to assume conversion of all dilutive
potential ordinary shares. The Group’s only class of dilutive potential ordinary shares are those share options granted to
employees where the exercise price is less than the average market price of the Company’s ordinary shares during the year.

2007

Before tax
B1
£m

Tax
F5
£m

Minority
interests
£m

Net of tax
and minority
interests
£m

Basic
earnings
per share
Pence

Diluted
earnings
per share
Pence

Based on operating profit based on longer-term 

investment returns

1,213

(383)

(4)

826

33.8p

33.7p

Short-term fluctuations in investment returns 

on shareholder-backed business
Shareholders’ share of actuarial gains and 

losses on defined benefit pension schemes

Based on profit for the year from 

continuing operations

Adjustment for post-tax results of 
discontinued operations*

Based on profit for the year

(137)

90

1,166

222

1,388

26

(25)

(382)

19

(363)

1

–

(3)

–

(3)

(110)

(4.5)p

(4.5)p

65

781

241

1,022

2.6p

2.7p

31.9p

31.9p

9.9p

41.8p

9.8p

41.7p

154

Prudential plc Annual Report 2007

B2: Earnings per share continued

2006

Before tax
B1
£m

Tax
F5
£m

Minority
interests
£m

Net of tax
and minority
interests
£m

Basic
earnings
per share
Pence

Diluted
earnings
per share
Pence

Based on operating profit based on longer-term 

investment returns

1,050

(304)

Short-term fluctuations in investment returns 

on shareholder-backed business

Shareholders’ share of actuarial gains and losses 

on defined benefit pension schemes

Based on profit for the year from 

continuing operations

Adjustment for post-tax results of 
discontinued operations*

Based on profit for the year

155

167

1,372

(150)

1,222

(38)

(50)

(392)

45

(347)

(1)

(2)

–

(3)

2

(1)

745

115

117

977

30.9p

30.9p

4.8p

4.8p

4.8p

4.8p

40.5p

40.5p

(103)

874

(4.3)p

36.2p

(4.3)p

36.2p

*Discontinued operations relate entirely to UK Banking operations following the sale on 1 May 2007 of Egg Banking plc to Citi. Note I6 provides details 

of the sale of Egg.

Number of shares
A reconciliation of the weighted average number of ordinary shares used for calculating basic and diluted earnings per share is set
out as below:

Weighted average shares for calculation of basic earnings per share
Shares under option at end of year
Number of shares that would have been issued at fair value on assumed option exercise

Weighted average shares for calculation of diluted earnings per share

B3: Dividends

Dividends declared and paid in reporting period
Parent company:

Interim dividend (2007: 5.70p, 2006: 5.42p per share)
Final dividend for prior period (2006: 11.72p, 2005: 11.02p per share)

Subsidiary company payments to minority interests

Total

2007 millions

2006 millions

2,445
9
(6)

2,448

2,413
10
(7)

2,416

B

2007 £m

2006 £m

140
286
5

431

131
267
1

399

As a result of shares issued in lieu of dividends of £176 million (2006: £76 million), dividends paid in cash, as set out in the
consolidated cash flow statement, were £255 million (2006: £323 million).

Parent company dividends relating to reporting period:

Interim dividend (2007: 5.70p, 2006: 5.42p per share)
Final dividend (2007: 12.30p, 2006: 11.72p per share)

Total

2007 £m

2006 £m

140
304

444

131
287

418

A final dividend of 12.30 pence per share was proposed by the directors on 13 March 2008. Subject to shareholders’ approval,
the dividend will be paid on 20 May 2008 to shareholders on the register at the close of business on 11 April 2008. The dividend
will absorb an estimated £304 million of shareholders’ funds. A scrip dividend alternative will be offered to shareholders.

s
t
a
t
e
m
e
n
t
s

i

F
n
a
n
c
i
a
l

155

Notes on the Group financial statements
B: Summary of results continued

B4: Exchange translation
Exchange movement recorded directly in equity

Asian operations
US operations
Unallocated to a segment (Central funds)

2007 £m

2006 £m

16
(43)
38

11

(97)
(384)
257

(224)

The movements reflect the application of year end exchange rates at balance sheet rates and average exchange rates to the income
statement. The movement unallocated to a segment reflects the retranslation of currency borrowings which have been designated
as a net investment hedge to hedge the currency risks related to the net investment in Jackson.

The exchange rates applied were:

Local currency: £

Hong Kong
Japan
Malaysia
Singapore
Taiwan
US

B5: New business
Insurance products and investment products (note i)

Closing
rate at
31 Dec 2007

15.52
222.38
6.58
2.87
64.56
1.99

Average
for 2007

15.62
235.64
6.88
3.02
65.75
2.00

Closing
rate at
31 Dec 2006

15.22
233.20
6.90
3.00
63.77
1.96

Average
for 2006

14.32
214.34
6.76
2.93
59.95
1.84

Opening
rate at
1 Jan 2006

13.31
202.63
6.49
2.85
56.38
1.72

Asian operations
US operations
UK operations

Group total

Insurance products
gross premiums

Investment products
gross inflows
note ii

Total

2007 £m

2006 £m

2007 £m

2006 £m

2007 £m

2006 £m

2,944
6,534
6,866

1,921
5,981
7,192

38,954
60
14,745

16,344

15,094

53,759

20,408
–
13,486

33,894

41,898
6,594
21,611

70,103

22,329
5,981
20,678

48,988

156

Prudential plc Annual Report 2007

B5: New business continued
Insurance products – new business premiums and contributions (note i)

Single

Regular

Annual premium and
contribution equivalents

2007 £m

2006 £m

2007 £m

2006 £m

2007 £m

2006 £m

Asian operations
Chinanote v
Hong Kong
India (Group’s 26% interest)
Indonesia
Japan
Korea
Malaysia
Singapore
Taiwan
Other
Total Asian operations

US operations
Fixed annuities
Fixed index annuities
Variable annuities
Life
Guaranteed investment contracts
GIC – Medium Term Notes
Total US operations

UK operations
Product summary
Internal vesting annuities
Direct and partnership annuities
Intermediated annuities
Total individual annuities
Equity release
Individual pensions
Corporate pensions
Unit-linked bonds
With-profit bonds
Protection
Offshore products
Total retail retirement

Corporate pensions
Other products
DWP rebates
Total mature life and pensions

Total retail
Wholesale annuitiesnotes iii,iv
Credit life
Total UK operations

Channel Summary
Direct and partnership
Intermediated
Wholesalenotes iii,iv
Sub-total

DWP rebates
Total UK operations

72
501
26
118
122
179
41
593
132
36

27
355
20
31
68
103
4
357
92
15

40
117
177
109
22
241
78
67
218
55

1,820

1,072

1,124

573
446
4,554
7
408
527

6,515

1,399
842
589

2,830
156
38
283
243
297
–
434

4,281

198
190
143

531

4,812

1,799
21

6,632

2,385
2,284
1,820

6,489

143

6,632

688
554
3,819
8
458
437

5,964

1,341
780
592

2,713
89
21
318
388
139
11
540

4,219

261
232
161

654

4,873

1,431
687

6,991

2,543
2,169
2,118

6,830

161

6,991

–
–
–
19
–
–

19

–
–
–

–
–
1
84
–
–
5
4

94

115
25
–

140

234

–
–

234

209
25
–

234

–

234

36
103
105
71
7
208
72
72
139
36

849

–
–
–
17
–
–

17

–
–
–

–
–
–
66
–
–
9
–

75

100
26
–

126

201

–
–

201

174
27
–

201

–

201

47
167
180
121
34
259
82
126
231
59

1,306

57
45
455
20
41
53

671

140
84
59

283
16
5
112
24
30
5
47

522

135
44
14

193

715

180
2

897

448
253
182

883

14

897

39
139
107
74
14
218
72
108
148
37

956

69
55
382
18
46
44

614

134
78
59

271
9
2
98
39
14
10
54

497

126
49
16

191

688

143
69

900

428
244
212

884

16

900

B

s
t
a
t
e
m
e
n
t
s

i

F
n
a
n
c
i
a
l

Group total

14,967

14,027

1,377

1,067

2,874

2,470

157

Notes on the Group financial statements
B: Summary of results continued

B5: New business continued
Investment products – funds under management (note ii)

Asian operations
US operations
UK operations

Group total

Asian operations
UK operations

Group total

Market
gross
inflows

38,954
60
14,745

53,759

Market
gross
inflows

20,408
13,486

33,894

2007 £m

Redemptions

(35,993)
(4)
(9,787)

(45,784)

2006 £m

Redemptions

(17,876)
(7,385)

(25,261)

Market
and other
movements

2,179
(1)
1,317

3,495

Market
and other
movements

(411)
2,649

2,238

31 Dec 2007

17,393
55
51,221

68,669

31 Dec 2006

12,253
44,946

57,199

1 Jan 2007

12,253
–
44,946

57,199

1 Jan 2006

10,132
36,196

46,328

Notes
i

The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting period that have the potential 
to generate profits for shareholders. The amounts shown are not, and not intended to be, reflective of premium income recorded in the IFRS 
income statement.

Annual premium and contribution equivalents are calculated as the aggregate of regular new business amounts and one-tenth of single new
business amounts. New business premiums for regular premium products are shown on an annualised basis. Department of Work and Pensions
rebate business is classified as single recurrent business. Internal vesting business is classified as new business where the contracts include an 
open market option.

The format of the tables shown above is consistent with the distinction between insurance and investment products as applied for previous
financial reporting periods. With the exception of some US institutional business, products categorised as ‘insurance’ refer to those classified as
contracts of long-term insurance business for regulatory reporting purposes, i.e. falling within one of the classes of insurance specified in part II 
of Schedule 1 to the Regulated Activities Order under FSA regulations.

The details shown above for insurance products include contributions for contracts that are classified under IFRS 4 ‘Insurance Contracts’ as not

ii

containing significant insurance risk. These products are described as investment contracts or other financial instruments under IFRS. Contracts
included in this category are primarily certain unit-linked and similar contracts written in UK insurance operations and Guaranteed Investment
Contracts and similar funding agreements written in US operations. 
Investment products referred to in the table for funds under management above are unit trust, mutual funds and similar types of retail fund management
arrangements. These are unrelated to insurance products that are classified as ‘investment contracts’ under IFRS 4, as described in the preceding
paragraph, although similar IFRS recognition and measurement principles apply to the acquisition costs and fees attaching to this type of business. 
US investment products are no longer included in the table above as they are assets under administration rather than funds under management.
iii The tables above include the transfer of 62,000 with-profits annuity policies from Equitable Life on 31 December 2007 with assets of approximately

£1.7 billion. The transfer represented APE new business premium of £174 million.

iv The tables for 2006 above include a bulk annuity transaction with the Scottish Amicable Insurance Fund (SAIF) with a premium of £560 million. 

The transaction reflects the arrangement entered into in June 2006 for the reinsurance of non-profit immediate pension annuity liabilities of SAIF 
to Prudential Retirement Income Limited (PRIL), a shareholder-owned subsidiary of the Group. SAIF is a closed ring-fenced sub-fund of the PAC 
long-term fund established by a Court approved Scheme of Arrangement in October 1997, which is solely for the benefit of SAIF policyholders.
Shareholders have no interest in the profits of this fund, although they are entitled to investment management fees on this business. The inclusion of
the transaction between SAIF and PRIL as new business in the tables reflects the transfer from SAIF to Prudential shareholders’ funds of longevity risk,
the requirement to set aside supporting capital, and entitlement to surpluses arising on this block of business from the reinsurance arrangement. 
For Group reporting purposes the amounts recorded by SAIF and PRIL for the premium are eliminated on consolidation.

v Subsequent to 29 September 2007 following expiry of the previous management agreement CITIC–Prudential Life Insurance Company Ltd 

(CITIC-Prudential), the Group’s life operation in China, has been accounted for as a joint venture. Prior to this date CITIC–Prudential was consolidated 
as a subsidiary undertaking (see note H8). The totals above include 100 per cent of total premiums for CITIC-Prudential up to 29 September 2007 and
50 per cent thereafter, being the Group’s share after this date.

158

Prudential plc Annual Report 2007

B6: Group balance sheet
The Group’s primary reporting segments are long-term business, asset management and, prior to disposal, banking. The Group’s
secondary reporting segments are geographical, namely the UK, the US, and Asia. Details of disclosures in accordance with the
requirements of IAS 14 for segment assets and liabilities are shown below.

Details of the primary reporting segments are as follows:

Long-term business
This segment comprises long-term products that contain both a significant and insignificant element of insurance risk. The
products are managed together and not classified in this way other than for accounting purposes. This segment also includes
activity of the PAC with-profits funds’ venture investments managed by PPM Capital and other investment subsidiaries held for
the purpose of supporting the Group’s long-term business operations.

Asset management
The asset management segment is comprised of both internal and third-party asset management services, inclusive of portfolio
and mutual fund management, where the Group acts as an advisor, and broker-dealer activities. The nature of the products and
the managing of the business differ from the risks inherent in the other business segments, and the regulatory environment of the
asset management industry differs from that of the other business segments.

Discontinued banking operations
This segment, prior to the sale of Egg in the first half of 2007, consisted of products provided by the Group’s online banking
subsidiary, Egg. The nature of these products and the managing of the business differed from the risks inherent in the other
business segments, and the regulatory environment of the banking industry differed from that of the other business segments.
Note I6 includes details of the disposal of Egg Banking plc in the first half of 2007.

Consolidated total assets

Consolidated total liabilities

Segment assets by geographical segment
UK
US
Asia
Intra-group eliminations

Total assets per balance sheet

Consolidated total assets

Long-term
business

201,936

Consolidated total liabilities

(196,650)

Segment assets by geographical segment
UK
US
Asia
Intra-group eliminations

Total assets per balance sheet

2007 £m

Long-term
business

Asset
management

Unallocated
to a segment

Intra-group
eliminations

Total

213,323

7,011

4,909

(5,499)

219,744

(207,850)

(5,282)

(5,808)

5,499

(213,441)

B

161,696
42,758
20,789
(5,499)

219,744

2006 £m

Asset
management

Unallocated
to a segment

Intra-group
eliminations

Total
continuing
operations

Discontinued
banking
operations

Total

5,565

(3,923)

3,672

(5,272)

(4,151)

207,022

9,498

216,520

4,151

(201,694)

(9,206)

(210,900)

165,103
39,695
15,873
(4,151)

216,520

s
t
a
t
e
m
e
n
t
s

i

F
n
a
n
c
i
a
l

To explain more comprehensively the assets, liabilities and capital of the Group’s businesses it is appropriate to provide an
analysis of the Group’s balance sheet by a mixture of primary and secondary segments.

159

Notes on the Group financial statements
B: Summary of results continued

B6: Group balance sheet continued
This analysis is shown below for the Group balance sheet at 31 December 2007.

Assets
Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and other 
intangible assets
TotalH1

Intangible assets attributable to PAC 

with-profits fund:
In respect of acquired subsidiaries for venture 
fund and other investment purposes

Deferred acquisition costs
TotalH2

Total

Other non-investment and 
non-cash assetsH3-H6

Investment of long-term business and 

other operations:
Investment properties
Investments accounted for using the 

equity method

Loans
Equity securities and portfolio holdings in 

unit trusts
Debt securities
Other investments
Deposits

Total investmentsG1,H7,H8
Held for sale assetsH9
Cash and cash equivalentsH10
Total assets 

2007 £m

Insurance operations
US
D3

Asia
D4

UK
D2

Asset
Total manage-
ment
E2

insurance
operations

Unallo-
cated
to a 
segment

Intra
group
elimina-
tions

–

–

111

111

1,230

157

157

1,928

1,928

745

856

2,830

6

2,941

1,236

192
19

211

368

–
–

–

–
–

–

192
19

211

–
–

–

1,928

856

3,152

1,236

–

–

–

–
–

–

–

–

–

–
–

–

Group
total

1,341

2,836

4,177

192
19

211

4,388

4,433

1,651

762

6,846

521

4,457 (5,499)

6,325

13,666

8

14

13,688

–

–
1,245

–
3,258

–
1,087

–
5,590

–
2,334

60,829 15,507
57,180 19,002
762
258

3,391
7,228

9,804
6,920
42
377

86,140
83,102
4,195
7,863

17
882
155
26

143,539 38,795 18,244 200,578

3,414

–

12
–

– 
–
46
–

58

30
1,869

–
169

–
679

30
2,717

–
1,840

–
394

13,688

12
7,924

86,157
83,984
4,396
7,889

–
–

–
–
–
–

– 204,050

–
–

30
4,951

150,239 42,543 20,541 213,323

7,011

4,909 (5,499) 219,744

160

Prudential plc Annual Report 2007

2007 £m

Insurance operations
US
D3

Asia
D4

UK
D2

Asset
Total manage-
ment
E2

insurance
operations

Unallo-
cated
to a 
segment

Intra
group
elimina-
tions

Group
total

1,364
42

2,690
1

1,369
7

5,423
50

1,677
52

1,406

2,691

1,376

5,473

1,729

(899)
–

(899)

–
–

–

6,201
102

6,303

B6: Group balance sheet continued

Equity and liabilities
Equity
Shareholders’ equityH11
Minority interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus 

of with-profits funds:
Insurance contract liabilitiesH12
Investment contract liabilities with 

discretionary participation featuresG1

Investment contract liabilities without 

discretionary participation featuresG1
Unallocated surplus of with-profits funds 

(reflecting application of ‘realistic’ basis 
provisions for UK regulated with-profits
funds)D2eii,H12

Total policyholder liabilities and unallocated 

82,798 32,926 16,912 132,636

29,466

–

84

29,550

12,073

1,922

37

14,032

14,205

–

146

14,351

–

–

–

–

–

–
–

–

–

–

–

–

–

– 132,636

–

–

29,550

14,032

– 14, 351

– 190,569

1,570
797

2,367

–
–

–

1,570
922

2,492

B

surplus of with-profits funds

138,542 34,848 17,179 190,569

Core structural borrowings of shareholder-

financed operations:H13
Subordinated debt 
Other

Total

–
–

–

–
125

125

–
–

–

–
125

125

Operational borrowings attributable to 

shareholder-financed operationsG1,H13

Borrowings attributable to with-profits fundsG1,H13
Other non-insurance liabilitiesG1,H4,H9,H14,H15
Total liabilities

12
987
9,292

591
–
4,288

–
–
1,986

603
987
15,566

1
–
5,281

2,477
–

3,081
–
987
–
964 (5,499) 16,312

148,833 39,852 19,165 207,850

5,282

5,808 (5,499) 213,441

Total equity and liabilities

150,239 42,543 20,541 213,323

7,011

4,909 (5,499) 219,744

s
t
a
t
e
m
e
n
t
s

i

F
n
a
n
c
i
a
l

161

Notes on the Group financial statements
B: Summary of results continued

B6: Group balance sheet continued
This analysis is shown below for the Group balance sheet at 31 December 2006.

Insurance operations
US
D3

UK
D2

Asia
D4

2006 £m

Asset
Total manage-
ment
E2

insurance
operations

Unallo-
cated
to a 
segment

Intra
group
elimina-
tions

Total

Dis-
continuing continued
operations operations

Group
total

Assets
Intangible assets attributable 

to shareholders:
Goodwill
Deferred acquisition costs 

and other intangible assets

TotalH1

Intangible assets attributable to 
PAC with-profits fund:
In respect of acquired 

subsidiaries for venture 
fund and other
investment purposes
Deferred acquisition costs
TotalH2

Total

Other non-investment and 
non-cash assetsG1,H3-H6
Investment of long-term business  

and other operations:
Investment properties
Investments accounted for 
using the equity method

Loans
Equity securities and portfolio 
holdings in unit trusts

Debt securities
Other investments
Deposits

Total investmentsG1,H7,H8
Held for sale assetsH9
Cash and cash equivalentsH10
Total assets

–

167

167

–

1,712

1,712

111

612

723

111

1,230

2,491

2,602

6

1,236

830
31

861

–
–

–

–
–

–

830
31

861

–
–

–

1,028

1,712

723

3,463

1,236

–

–

–

–
–

–

–

–

–

–

–
–

–

–

1,341

2,497

3,838

830
31

861

4,699

–

–

–

–
–

–

–

1,341

2,497

3,838

830
31

861

4,699

4,733

1,588

602

6,923

415

2,917 (4,151)

6,104

342

6,446

14,429

20

41

14,490

1

–
1,128

–
3,254

–
904

–
5,286

–
2,181

60,246 11,710
53,461 20,146
542
457

2,461
6,812

6,894
5,391
87
408

78,850
78,998
3,090
7,677

13
678
80
10

138,537 36,129 13,725 188,391

2,963

463
1,979

–
99

–
618

463
2,696

–
951

–

6
94

29
67
(28)
72

240

–
515

–

–
–

–
–
–
–

14,491

– 14,491

6
7,561

–

6
6,193 13,754

78,892
79,743
3,142
7,759

– 78,892
1,976 81,719
3,220
7,759

78
–

– 191,594

8,247 199,841

–
–

463
4,162

–
909

463
5,071

146,740 39,528 15,668 201,936

5,565

3,672 (4,151) 207,022

9,498 216,520

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B6: Group balance sheet continued

Insurance operations
US
D3

UK
D2

Asia
D4

2006 £m

Asset
Total manage-
ment
E2

insurance
operations

Unallo-
cated
to a 
segment

Intra
group
elimina-
tions

Total

Dis-
continuing continued
operations operations

Group
total

Equity and liabilities
Equity
Shareholders’ equityH11
Minority interests

Total equity

1,263
79

1,342

2,656
1

2,657

1,287
–

1,287

5,206
80

5,286

1,590 (1,600)
–

52

1,642 (1,600)

–

–

–

Liabilities
Banking customer accountsG1
Policyholder liabilities and 
unallocated surplus of 
with-profits funds:
Insurance contract liabilitiesH12 80,323 30,184 12,706 123,213
Investment contract 
liabilities with 
discretionary participation 
featuresG1

28,665

28,733

68

–

–

Investment contract liabilities 
without discretionary 
participation featuresG1

11,453

1,562

27

13,042

Unallocated surplus of 
with-profits funds 
(reflecting application of 
‘realistic’ basis provisions 
for UK regulated 
with-profits fundsD2(e)(ii),H12 13,511

–

88

13,599

Total policyholder liabilities 
and unallocated surplus 
of with-profits funds

Core structural borrowings of 
shareholder-financed 
operations:H13
Subordinated debt 
(other than Egg)

Other

Egg subordinated debtH13
Total

Operational borrowings attributable 

to shareholder-financed 
operationsG1,H13
Borrowings attributable to 
with-profits fundsG1,H13

Other non-insurance 

liabilitiesG1,H4,H9,H14,H15

133,952 31,746 12,889 178,587

–
–

–
–

–

–
127

–
–

–

11

743

1,776

–

–
–

–
–

–

–

–

–
127

–
–

–

754

1,776

9,659

4,255

1,492

15,406

Total liabilities

145,398 36,871 14,381 196,650

Total equity and liabilities

146,740 39,528 15,668 201,936

–

–

–

–

–

–

–
–

–
–

–

4

–

–
–

–

–

5,196
132

5,328

292
–

292

5,488
132

5,620

–

5,554

5,554

– 123,213

– 123,213

–

–

28,733

– 28,733

13,042

– 13,042

–

13,599

– 13,599

B

– 178,587

– 178,587

–

–

–

–

–

–

1,538
947

2,485
–

2,485

2,032

–

–
–

–
–

–

–

–

1,538
1,074

2,612
–

2,612

–
–

–
451

451

1,538
1,074

2,612
451

3,063

2,790

2,819

5,609

1,776

–

1,776

3,919

3,923

5,565

755 (4,151)

15,929

382 16,311

5,272 (4,151) 201,694

9,206 210,900

3,672 (4,151) 207,022

9,498 216,520

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B: Summary of results continued

B7: Internal funds under management
Internal funds under management analysed by business area at 31 December 2007 were as follows:

Investment property
Equity securities
Debt securities
Loans 
Other investments

Total continuing operations
Discontinued banking operations

Total internal funds under management

UK

13,666
60,840
58,037
3,579
10,809

146,931
–

146,931

2007 £m

US

8
15,507
19,002
3,258
1,054

38,829
–

38,829

Asia

14
9,810
6,945
1,087
434

18,290
–

18,290

Total

13,688
86,157
83,984
7,924
12,297

204,050
–

204,050

2006 £m

Total

14,491
78,892
79,743
7,561
10,907

191,594
8,247

199,841

164

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C: Group risk management

i Overview
As a provider of financial services, including insurance, the Group’s business is the managed acceptance of risk. The control
procedures and systems established within the Group are designed to manage, rather than eliminate, the risk of failure to meet
business objectives. They can only provide reasonable and not absolute assurance against material misstatement or loss, and
focus on aligning the levels of risk-taking with the achievement of business objectives.

The Group’s internal control processes are detailed in the Group Governance Manual. This is supported by the Group risk
framework, which provides an overview of the Group-wide philosophy and approach to risk management. Where appropriate,
more detailed policies and procedures have been developed at Group and/or business unit levels. These include Group-wide
mandatory policies on certain operational rissks, including: health, safety, fraud, money laundering, bribery, business continuity,
information security and operational security. Additional guidelines are provided for some aspects of actuarial and finance activity.
Prudential’s risk governance framework requires that all of the Group’s businesses and functions establish processes for
identifying, evaluating and managing the key risks faced by the Group. The risk governance framework is based on the concept 
of ‘three lines of defence’: Risk management, risk oversight and independent assurance. Primary responsibility for strategy,
performance management and risk control lies with the Board, the Group Chief Executive and the chief executives of each
business unit. Risk oversight is provided by Group-level risk committees, Group Finance Director and the Group Risk function,
working with counterparts in the business units in addition to other Group Head Office (GHO) oversight functions. Independent
assurance on the Group’s and business unit internal control and risk management systems is provided by Group-wide Internal
Audit reporting to the Group and business unit audit committees. 

The Group’s risk reporting framework forms an important part of the Group’s business planning process. Business units carry
out a review of risks as part of the annual preparation of their three-year business plan. This involves an assessment of the impact
and likelihood of key risks and of the effectiveness of controls in place to manage them, and is reviewed regularly throughout the
year. In addition, business unit dialogue meetings involving Group and business unit executive management are held regularly 
to review opportunities and risks to business objectives. Any mitigation strategies involving large transactions (e.g. a material
derivative transaction) would be subject to scrutiny at Group level before implementation.

Additional information on the Group’s risk framework is included in the risk management section of the Group’s operating

and financial review.

The management of the risk attached to the Group’s financial instruments and insurance liabilities, together with the inter-

relationship with the management of capital may be summarised as follows:

a Group risk appetite
The Group risk appetite framework sets out the Group’s overall tolerance to risk exposures, approach to risk/return optimisation
and management of risk. The Group risk appetite statements set out the Group’s risk tolerance, or risk appetite, to ‘shocks’ to the
key financial risk exposures (market, credit and insurance risk). Aggregate risk limits are defined in terms of earnings volatility and
capital requirements:

B
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C

i Earnings volatility: 
The objectives of the limits are to ensure that (a) the volatility of earnings is consistent with stakeholder expectations, (b) the
Group has adequate earnings (and cash flows) to service debt and expected dividends and (c) that earnings (and cash flows) are
managed properly across geographies and are consistent with the Group’s funding strategies. The two measures used currently
are European Embedded Value (EEV) operating profit and International Financial Reporting Standards (IFRS) operating profit.

ii Capital requirements: 
The objectives of the limits are to ensure that (a) the Group is economically solvent, (b) the Group achieves its desired target
rating to meet its business objectives, (c) supervisory intervention is avoided, (d) any potential capital strains are identified, and
(e) accessible capital is available to meet business objectives. The two measures used are EU Insurance Groups Directive (IGD)
capital requirements and economic capital requirements.

Business units must establish suitable market, credit, underwriting and liquidity limits that maintain financial risk exposures

within the defined Group risk appetite.

b Group counterparty exposure limits
In addition to business unit operational limits on credit risk, counterparty risk limits are also set at the Group level. Limits on total
Group-wide exposures to a single counterparty are specified for different credit rating ‘buckets’. Actual exposures are monitored
against these limits on a quarterly basis.

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Notes on the Group financial statements
C: Group risk management continued

i Overview continued
c Risk mitigation
Prudential employs a range of risk mitigation strategies aimed at reducing the impact of a variety of risks. Key mitigation strategies
include: adjustment of asset portfolios to reduce investment risks (such as duration mismatches or overweight counterparty
exposures); use of derivatives to hedge market risks; reinsurance programmes to limit insurance risk; and corporate insurance
programmes to limit impact of operational risks. Revisions to business plans (such as reassessment of bonus rates on participating
business and scaling back of target new business volumes) may also be used as a mitigating strategy.

d Asset – liability management
The Group’s approach is explained in section (vi) below.

ii Major risks
The Group publishes separately within its Group Annual Report a section on key risk factors, which discusses inherent risks in the
business and trading environment.

iii Market and financial risks
a Equity and interest rate risk
Market risk is the risk that fair value or future cash flows of a financial instrument or, in the case of liabilities of insurance contracts,
their carrying value will fluctuate because of changes in market prices. Prudential faces equity risk and interest rate risk because
most of its assets are investments that are either equity type investments and subject to equity price risk, or bonds, mortgages or
cash deposits, the values of which are subject to interest rate risk. The amount of risk borne by Prudential’s shareholders depends
on the extent to which its customers share the investment risk through the structure of Prudential’s products.

The split of Prudential’s investments between equity investments and interest-sensitive instruments depends principally
on the type of liabilities supported by those investments and the amount of capital Prudential has available. The nature of some
liabilities allows Prudential to invest a substantial portion of its investment funds in equity and property investments that
Prudential believes produce greater returns over the long term. On the other hand Prudential has some liabilities that contain
guaranteed returns and allow instant access (for example, interest-sensitive fixed annuities and immediate annuities), which
generally will be supported by fixed income investments.

b Foreign exchange risk
Prudential faces foreign exchange risk, primarily because its presentation currency is pounds sterling, whereas approximately
54 per cent of Prudential’s operating profit from continuing operations based on longer-term investment returns, as described
in note B1, for the year ended 31 December 2007, came from Prudential’s US and Asian operations. The exposure relating to
the translation of reported earnings is not separately managed although its impact is reduced by interest payments on foreign
currency borrowings and by the adoption of average exchange rates for the translation of foreign currency revenues.

Approximately 70 per cent of the Group’s IFRS basis shareholders’ equity at 31 December 2007 arose in Prudential’s US and

Asian operations. To mitigate the exposure of the US component there are US$1.55 billion of borrowings held centrally. The
Group has also entered into a US$2 billion net investment hedge (see note G3). Net of the currency position arising from these
instruments some 40 per cent of the Group’s shareholders’ funds are represented by net assets in currencies other than sterling.

c Liquidity risk
Liquidity risk is the risk that Prudential may be unable to meet payment of obligations in a timely manner at a reasonable cost or
the risk of unexpected increases in the cost of funding at appropriate maturities or rates. Liquidity management in each business
seeks to ensure that, even under adverse conditions, Prudential has access to the funds necessary to cover surrenders,
withdrawals and maturing liabilities.

In practice, most of Prudential’s invested assets are marketable securities. This, combined with the fact that a large proportion

of the liabilities contain discretionary surrender values or surrender charges, reduces the liquidity risk. The Group maintains
committed borrowing and securities lending facilities.

d Credit risk
Credit risk is the risk that a counterparty or an issuer of securities, which Prudential holds in its asset portfolio, defaults or another
party fails to perform according to the terms of the contract. Some of Prudential’s businesses, in particular Jackson, the PAC with-
profits fund, Prudential’s UK pension annuity business and, prior to the sale in the first half of 2007, Egg, held large amounts of
interest-sensitive investments that contain credit risk on which a certain level of defaults is expected. These expected losses 
are considered when Prudential determines the crediting rates, deposit rates and premium rates for the products that will be
supported by these assets. The key shareholder businesses exposed to credit risks are Jackson and, prior to disposal, Egg. 
Certain over-the-counter derivatives contain a credit risk element that is controlled through evaluation of collateral agreements
and master netting agreements on interest rate and currency swaps. Prudential is also exposed to credit-related losses in the
event of non-performance by counterparties.

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iii Market and financial risks continued
Further analysis of the credit quality for Jackson is shown in note D3 and for discontinued Egg banking operations in note J7.
Additional details on the credit quality of the debt security portfolios of UK and Asian insurance operations are shown in notes 
D2 and D4.

iv Use of derivatives
In the UK and Asia, Prudential uses derivatives to reduce equity and credit risk, interest rate and currency exposures, and to
facilitate efficient investment management. In the US, Prudential uses derivatives to reduce interest rate risk, to facilitate efficient
portfolio management and to match liabilities under annuity policies, and for certain equity-based product management activities.

Further details of the Group’s use of derivatives are explained in note G3.
It is Prudential’s policy that cash or corresponding assets cover amounts at risk through derivative transactions. Derivative

financial instruments used to facilitate efficient portfolio management and for investment purposes are carried at fair value 
with changes in fair value included in long-term investment returns.

v Operational, compliance and fiscal risk
Operational risk is the risk of direct or indirect loss resulting from inadequate or failed internal processes people or systems or
from external events. Operational risk can result from a variety of factors, including failure to obtain proper internal authorisations
or maintain internal controls, failure to document transactions properly, failure of operational and information security procedures
or other procedural failures, computer system or software failures, other equipment failures, fraud, inadequate training or errors
by employees. Compliance with internal rules and procedures designed to manage these risks is monitored by Prudential’s local
management boards.

Internal compliance managers who report to the local management boards monitor adherence to local regulatory

requirements. The head of Prudential’s Group Compliance function reports directly to the Group Chief Executive who submits
regular reports to the Board of Directors.

Compliance risk includes the possibility that transactions may not be enforceable under applicable law or regulation as well
as the cost of rectification and fines, and also the possibility that changes in law or regulation could adversely affect Prudential’s
position. Prudential seeks to minimise compliance risk by seeking to ensure that transactions are properly authorised and by
submitting new or unusual transactions to legal advisers for review.

Prudential is exposed to certain fiscal risks arising from changes in tax laws and enforcement policies and in reviews by
taxation authorities of tax positions taken by Prudential in recent years. Prudential manages this risk and risks associated with
changes in other legislation and regulation through ongoing review by relevant departments of proposed changes to legislation
and by membership of relevant trade and professional committees involved in commenting on draft proposals in these areas.

vi Asset/liability management
Prudential manages its assets and liabilities locally, in accordance with local regulatory requirements and reflecting the differing
types of liabilities of each business unit. Stochastic asset-liability modelling is carried out locally by business units to perform
dynamic solvency testing and assess capital requirements. Reserve adequacy testing under a range of scenarios and dynamic
solvency analysis is carried out, including under certain scenarios mandated by the US, the UK and Asian regulators.

A stochastic approach models the inter-relationship between asset and liability movements, taking into account asset

correlation and policyholder behaviour, under a large number of possible scenarios. These scenarios are projected forward over
a period of time, typically 25 years or longer, and the liabilities and solvency position of the fund are calculated in each scenario
in each future year. This allows the identification of which extreme scenarios will have the most adverse effects and what the best
estimate outcome may be. The fund’s policy on management actions, including bonus and investment policy, are then set in order
that they are consistent with the available capital and the targeted risk of default. This differs from a deterministic model, which 
would only consider the results from one carefully selected scenario.

For businesses that are most sensitive to interest rate changes, such as immediate annuity business, Prudential uses cash flow

analysis to create a portfolio of fixed income securities whose value changes in line with the value of liabilities when interest 
rates change. This type of analysis helps protect profits from changing interest rates. In the UK, the cash flow analysis is used 
in Prudential’s annuity business while, in the US, it is used for its interest-sensitive and fixed index annuities and stable value
products such as Guaranteed Investment Contracts (GICs). Perfect matching is not possible for interest-sensitive and fixed 
index annuities because of the nature of the liabilities (which include guaranteed surrender values) and options for prepayment
contained in the assets. 

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Notes on the Group financial statements
C: Group risk management continued

vi Asset/liability management continued
For businesses that are most sensitive to equity price changes, Prudential uses stochastic modelling and scenario testing to look at
the expected future returns on its investments under different scenarios that best reflect the large diversity in returns that equities
can produce. This allows Prudential to devise an investment and with-profits policyholder bonus strategy that, on the model
assumptions, allows it to optimise returns to its policyholders and shareholders over time, while maintaining appropriate 
financial strength. Prudential uses this method extensively in connection with its UK with-profits business.

All of Prudential’s investments are held either for risk management or investment purposes. This is because almost all of the

investments support policyholder or customer liabilities of one form or another. Any assets that Prudential holds centrally that 
are not supporting customer liabilities are predominantly invested in short-term fixed income and fixed maturity securities.

vii Regulatory capital requirements
Regulatory capital requirements apply at an individual company level for the Group life assurance and asset management
business. These are described in sections D5 and E3 respectively. Capital requirements also applied for the Group’s discontinued
banking operations, as described in note J8.

In addition, the Group as a whole is currently subject to the solvency requirements of the Insurance Groups Directive (IGD) 

as implemented by the FSA. Previously, whilst Prudential owned Egg, it was required to comply with the broadly equivalent
requirements of the Financial Conglomerates Directive (FCD), as implemented by the FSA. Under both the IGD and FCD a
continuous parent company solvency test is applied. Under this test the surplus capital held in each of the regulated subsidiaries
is aggregated with the free assets of non-regulated subsidiaries. From this total Group borrowings are deducted, other than
subordinated debt issues which qualify as capital. No credit for the benefit of diversification is allowed for under this approach.
The test is passed when this aggregate number is positive, and a negative result at any point in time is a notifiable breach of UK
regulatory requirements.

Due to the geographically diverse nature of Prudential’s operations, the application of these requirements to Prudential is

complex. In particular, for many of the Group’s Asian operations the assets, liabilities and capital requirements have to be
recalculated based on FSA regulations as if the companies were directly subject to FSA regulation.

The FSA has established a structure for determining how much hybrid debt can count as capital which is similar to that used
for banks. It categorises capital as Tier 1 (equity and preference shares), Upper Tier 2 and Lower Tier 2. Up to 15 per cent of Tier 1
capital can be in the form of hybrid debt and is called ‘Innovative Tier 1’. At 31 December 2007 the Group held £763 million
(31 December 2006: £763 million) of Innovative Tier 1 capital in the form of perpetual securities, £nil million (£250 million) 
of Upper Tier 2 and £932 million (£1,103 million) of Lower Tier 2 capital. Further details on these amounts and other Group
borrowings are shown in note H13.

At 31 December 2006, Prudential met the requirements of the FCD. In addition, during 2007, Prudential met the ‘hard test’ 
of the FSA under both the FCD and IGD. The IGD position as at 31 December 2007 will be submitted to the FSA by 30 April 2008
and at the time of preparation of these financial statements the surplus capital under the test was estimated to be around 
£1.4 billion.

In addition to obligations under subsidiary and Group regulatory requirements, Prudential applies an economic framework

to its management of capital.

Economic capital provides a realistic and consistent view of Prudential’s capital requirements, allowing for diversification

benefits. Two types of ‘economic capital’ approaches are applied. These are:

— Group economic capital under which the capital requirement is determinable based on a multi-year projection thus taking 

into account the long-term nature of Prudential’s liabilities; and

— One-year Value at Risk Capital (1-yr VaR Capital). This capital is the amount required to withstand a maximum loss over 

a time period of one year consistent with a confidence level of 99.5 per cent. In additional to its risk management applications,
the 1-yr VaR Capital framework is used for Individual Capital Assessments in the UK and anticipated to form the basis of
Prudential’s capital modelling for future regulatory reporting developments, such as Solvency II.

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D: Life assurance businesses

D1: Group overview

a Products and classification for IFRS reporting
The measurement basis of assets and liabilities of long-term business contracts is dependent upon the classification of the
contracts under IFRS. Under IFRS 4, contracts are initially classified as being either ‘insurance’ contracts, if the level of insurance
risk in the contracts is significant, or investment contracts, if the risk is insignificant.

Insurance contracts
Insurance contracts are permitted to be accounted for under previously applied GAAP. The Group has chosen to adopt this
approach. However, as an improvement to accounting policy, permitted by IFRS 4, the Group has applied the measurement
principles for with-profits contracts of UK regulated entities and disclosures of the UK Standard FRS 27 from 1 January 2005.
An explanation of the provisions under FRS 27 is provided in note D2.

Under the previously applied GAAP, UK GAAP, the assets and liabilities of contracts are reported in accordance with 

the MSB of reporting as set out in the ABI SORP.

The insurance contracts of the Group’s shareholder-backed business fall broadly into the following categories:

— UK insurance operations 

– bulk and individual annuity business, written primarily by Prudential Retirement Income Limited and other 

categories of non-participating UK business;

— Jackson 

– fixed and variable annuity business and life insurance; and

— Prudential Corporation Asia 

– non-participating term, whole life, and unit-linked policies, together with accident and health policies.

Investment contracts
Investment contracts are further delineated under IFRS 4 between those with and without discretionary participation features.
For those contracts with discretionary participation features, IFRS 4 also permits the continued application of previously applied
GAAP. The Group has adopted this approach, again subject to the FRS 27 improvement.

For investment contracts that do not contain discretionary participation features, IAS 39 and, where the contract includes 
an investment management element, IAS 18, apply measurement principles to assets and liabilities attaching to the contract 
that may diverge from those previously applied. 

Contracts of the Group, which are classified as investment contracts that do not contain discretionary participation features,

can be summarised as:

— UK 

– certain unit-linked savings and similar contracts;

— Jackson 

– GICs and funding agreements
– minor amounts of ‘annuity certain’ contracts; and

— Prudential Corporation Asia 

– minor amounts for a number of small categories of business.

The accounting for the contracts of UK insurance operations and Jackson’s GICs and funding agreements are considered 
in turn below:

i Certain UK unit-linked savings and similar contracts
Deferred acquisition costs
Acquisition costs are deferred to the extent that it is appropriate to recognise an asset that represents the entity’s contractual 
right to benefit from providing investment management services and are amortised as the entity recognises the related revenue.
IAS 18 further reduces the costs potentially capable of deferral to incremental costs only. Deferred acquisition costs are amortised
to the income statement in line with service provision.

Deferred income reserves
These are required to be established under IAS 18 with amortisation over the expected life of the contract. The majority of 
the relevant UK contracts are single premium with the initial deferred income reflecting the ‘front-end load’ i.e. the difference
between the premium paid and the amount credited to the unit fund. Deferred income is amortised to the income statement in
line with service provision. The amortisation profile is either on a straight-line basis or, if more appropriate, a further deferral of
income recognition is applied.

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Notes on the Group financial statements
D: Life assurance businesses continued

D1: Group overview continued
i Certain UK unit-linked savings and similar contracts continued
Sterling reserves
Prudent provisions established for possible future expenses not covered by future margins at a policy level reflecting the
regulatory approach in the UK are not permitted under IFRS 4.

ii Jackson – GICs and funding arrangements
Under a traditional GIC, the policyholder makes a lump sum deposit. The interest rate paid is fixed and established when the
contract is issued. Funding agreements are of a similar nature but the interest rate may be floating, based on a rate linked to an
external index. The US GAAP accounting requirements for such contracts are very similar to those under IFRS on the amortised
cost model for liability measurement.

b Concentration of risk
i Business accepted
The Group has a broadly based exposure to life assurance risk. This is achieved through the geographical spread of the Group’s
operations and, within those operations, through a broad mix of product types. In addition, looking beyond pure insurance risk,
the Group considers itself well developed in its approach to assessment of diversification benefits through its economic capital
framework that is used for internal business management. The economic capital methodology seeks to apply a single yardstick
to assess and quantify all risks attaching to the Group’s insurance business and associated capital requirements.

Prudential’s internal Group economic capital requirement is defined as the minimum amount of capital that the Group needs 

to hold in order to remain economically solvent over a 25-year horizon, given a target probability of insolvency appropriate for
AA-rated debt. The target confidence level is based on historic default rates for AA-rated debt, and varies over the time horizon
of the projection. The economic capital requirement is calculated in respect of existing contractual and discretionary liabilities
only, excluding the impact of future new business and dividend distribution.

For the purposes of calculating Group economic capital, Group economic solvency is defined as the position where both: 
(a) the capital balance of the parent company is positive, and (b) all business units are solvent on the applicable local regulatory
basis. This definition of solvency allows the Group’s capital position to be assessed on an economic basis while taking into account
the actual regulatory constraints at the business unit level.

The Group economic capital position is calculated using the Group Solvency Model (GSM) – an integrated stochastic
asset/liability model of the Group economic solvency position. Projected economic scenarios in the GSM are generated using
a stochastic economic scenario generator that captures the correlations between different asset classes and geographies.

The Group regularly determines the level of capital required to cover the risks to its existing contractual and discretionary
insurance liabilities on an economic basis and its internal target solvency level. This level of required capital is determined after
allowance for diversification across risk and geographies and the capturing of future shareholders’ transfers from the business
units. This level is then compared with available capital on an equivalent basis (i.e. IFRS shareholders’ equity after eliminating
goodwill and including subordinated debt capital and valuation differences). The required capital is then analysed into its
contributing parts by risk type namely market risk (including interest and equity risk), credit risk, underwriting, persistency 
and operational risk.

The largest risk exposure continues to be credit risks which reflect the relative size of exposure in Jackson and the UK
shareholder annuities business. However, credit risk has reduced due to the sale of Egg and Jackson’s maturing fixed annuity
business.

An example of the diversification benefits for Prudential is that adverse scenarios do not affect all business units in the same

way, providing natural hedges within the Group. For example, the Group’s US business is sensitive to increasing interest rates,
whereas, in contrast, several business units in Asia benefit from increasing rates. Conversely, these Asian business units are
sensitive towards low interest rates, whereas the US benefits from falling interest rates. The economic capital framework 
also takes into account situations where factors are correlated, for example the extent of correlation between Asian and  
US economies.

ii Ceded business
The Group cedes certain business to other insurance companies. Although the ceding of insurance does not relieve the Group of
liability to its policyholders, the Group participates in such agreements for the purpose of managing its loss exposure. The Group
evaluates the financial condition of its reinsurers and monitors concentration of credit risk from similar geographic regions,
activities or economic characteristics of the reinsurers to minimise its exposure from reinsurer insolvencies. There are no significant
concentrations of reinsurance risk. At 31 December 2007, 98 per cent of the reinsurance recoverable insurance assets were
ceded by the Group’s UK and US operations, of which 88 per cent of the balance were from reinsurers with Standard & Poor’s
rating AA- and above. A similar position was held at 31 December 2006.

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D1: Group overview continued

c Guarantees
Notes D2(c), D3(c), D4(b) and D4(h) provide details of guarantee features of the Group’s life assurance products. In the UK,
guarantees of the with-profits products are valued for accounting purposes on a market consistent basis for 2007 as described
in section D2(e)(ii). The UK business also has products with guaranteed annuity option features, mostly within SAIF, as described
in section D2(c). There is little exposure to financial options and guarantees in the shareholder-backed business of the UK
operations. The US business annuity products have a variety of option and guarantee features as described in section D3(c).
Jackson’s derivative programme seeks to manage the exposures as described in section D3(d). The most significant exposure
for the Group arises on Taiwan whole of life policies as described in section D4(h)(iii).

d Amount, timing and uncertainty of future cash flows from insurance contracts
The factors that affect the amount, timing and uncertainty of future cash flows from insurance contracts depend upon the
businesses concerned as described in subsequent sections. In general terms, the Group is managed by reference to a
combination of measures. These measures include IFRS basis earnings, net shareholder cash flow to or from business units 
from or to central funds, and movements in the present value of future expected distributable earnings of in-force long-term
insurance business. The latter item when added to the net assets is commonly referred to as Embedded Value.

The Group prepares and publishes supplementary information in accordance with the European Embedded Value (EEV)
principles issued by the CFO Forum of European Insurance Companies in May 2004 and expanded by the addition of Additional
Guidance on EEV Disclosures published in October 2005. Key elements of the EEV principles are the approach applied to
allowing for risk and the use of best estimate assumptions to project future cash flows arising from the contracts.

The business covered by the EEV basis results includes both investment contracts as well as insurance contracts (as defined

under IFRS 4). Investment contracts form a relatively small part of the Group’s long-term business as demonstrated by the
carrying value of policyholder liabilities shown in the Group balance sheet.

The projected cash flows are those expected to arise under the contracts such as those arising from premiums, claims and
expenses after appropriate allowance for future lapse behaviour and mortality and morbidity experience. The cash flows also
include the expected future cash flows on assets covering liabilities and encumbered capital.

Encumbered capital is based on the Group’s internal target for economic capital subject to it meeting at least the local
statutory minimum requirements. Economic capital is assessed using internal models but does not take credit for the significant
diversification benefits that exist within the Group.

The valuation of the future cash flows also takes account of the ‘time value’ of option and guarantee features of the Group’s 

long-term business contracts. The time value reflects the variability of economic outcomes in the future. Where appropriate, 
a full stochastic valuation is undertaken to determine the value of the in-force business. Common principles are adopted across
the Group for the stochastic asset model classes, for example, separate modelling of individual asset classes but with allowance
for correlation between the various asset classes. In deriving the time value of financial options and guarantees, management
actions in response to emerging investment and fund solvency conditions are modelled. In all instances, the modelled actions 
are in accordance with approved local practice and therefore reflect the options actually available to management. For the PAC
with-profits sub-fund, the actions are consistent with those set out in the Principles and Practices of Financial Management.

The present value of the future distributable earnings is calculated using a risk discount rate which reflects both the time value 

of money and the risks associated with the cash flows that are not otherwise allowed for. The risk allowance covers market and
non-market risks.

Under Capital Asset Pricing Methodology (CAPM), the discount rate is determined as the aggregate of the risk-free rate and
the risk margin for market risk. The latter is calculated as the ‘beta’ multiplied by the equity risk premium. Under CAPM, the beta
of a portfolio or product measures its relative market risk. The risk discount rates reflect the market risk inherent in each product
group and hence the volatility of product cash flows. They are determined by considering how the profits from each product are
impacted by changes in expected returns on various asset classes, and by converting this into a relative rate of return, it is possible
to derive a product specific beta.

Product specific discount rates are used in order to reflect the risk profile of each major territory and product group. 

No allowance is required for non-market risks where these are assumed to be fully diversifiable. The majority of non-market risks 
are considered to be diversifiable. Finance theory cannot be used to determine the appropriate component of beta for non-
diversifiable non-market risks since there is no observable risk premium associated with it that is akin to the equity risk premium.
Recognising this, a pragmatic approach has been used. A constant margin of 50 basis points (2006: 50 basis points) has been
added to the risk margin derived for market risk to cover the non-diversifiable non-market risks associated with the business.
For the UK shareholder-backed annuity business an additional margin of 100 basis points was used (2006: 100 basis points).

Product level betas are calculated each year. They are combined with the most recent product mix to produce appropriate

betas and risk discount rates for each major product grouping.

D

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Notes on the Group financial statements
D: Life assurance businesses continued

D1: Group overview continued
Details of the key assumptions and sensitivity of the EEV value of in-force business are shown in the sections for each geographic
segment that follow in this note. The sensitivity of the present value of the discounted future cash flows under the EEV
methodology is of particular interest. The sensitivity provides an indication of the movement in the net value ascribable to potential
variations in the amounts and timing of future cash flows to shareholders and the uncertainty attached to those cash flows.

e Sensitivity of IFRS basis profit or loss and equity to market and other risks 
i Overview of risks by business unit
The financial assets and liabilities attaching to the Group’s life assurance business are, to varying degrees, subject to market and
insurance risk and other changes of experience assumptions that may have a material effect on IFRS basis profit or loss and equity.
Market risk is the risk that the fair value or future cash flows of a financial instrument or, in the case of liabilities of insurance

contracts, their carrying value will fluctuate because of changes in market prices. Market risk comprises three types of risk,
namely:

— Currency risk: due to changes in foreign exchange rates,
— interest rate risk: due to changes in market interest rates, and
— other price risk: due to fluctuations in market prices (other than those arising from interest rate risk or currency risk).

Policyholder liabilities relating to the Group’s life assurance businesses are also sensitive to the effects of other changes
in experience, or expected future experience, such as for mortality, other insurance risk and lapse risk.

In addition, the profitability of the Group’s life assurance businesses and, as described in Section E, Asset management

business, is indirectly affected by the performance of the assets covering policyholder liabilities and related capital.

Three key points are to be noted, namely:

— The Group’s with-profit and unit-linked funds absorb most market risk attaching to the fund’s investments. Except for 

second order effects, for example on asset management fees and shareholders’ share of cost of bonuses for with-profits 
business, shareholder results are not directly affected by market value movements on the assets of these funds.

— The Group’s shareholder results are most sensitive to market risks for assets of shareholder-backed business.
— The main exposures of the Group’s IFRS basis results to market risk for life assurance operations on investments

of shareholder-backed business are for debt securities.

The most significant items for which the IFRS basis profit or loss and equity for the Group’s life assurance business is sensitive 
to these variables are shown in the following tables. The distinction between direct and indirect exposure is not intended to
indicate the relative size of the sensitivity.

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D1: Group overview continued

Market and credit risk 

Type of business

Investments/derivatives

Liabilities/unallocated surplus

Indirect exposure

Insurance and lapse risk

UK insurance operations (see also section D2(i))

With-profits business 

Net neutral direct exposure (Indirect exposure only)

(including Prudential 
Annuities Limited)

SAIF sub-fund

Net neutral direct exposure (Indirect exposure only)

Unit-linked business

Net neutral direct exposure (Indirect exposure only)

Asset/liability mismatch risk

Shareholder-backed 
annuity business

Credit risk

Interest rate risk for assets 
in excess of liabilities 
i.e. representing 
shareholder capital 

US insurance operations (see also section D3(i))

Investment performance 
subject to smoothing 
through declared bonuses  transfers 

Persistency risk to 
future shareholder 

Asset management fees 
earned by M&G

Investment performance 
through asset 
management fees

Persistency risk 

Mortality experience 
and assumptions for 
longevity

All business

Variable annuity 

business

Fixed indexed 

annuity business

Currency risk

Persistency risk

Net effect of market risk arising from incidence of 
guarantee features and variability of asset management  through asset 
fees offset by derivative hedging programme 

management fees 

Investment performance 

Derivative hedge  
programme to the  
extent not fully hedged 
against liability and 
fund performance

Incidence of equity
participation features

Spread difference 
between earned rate 
and rate credited to 
policyholders

Lapse risk but the 
effects of extreme 
events are mitigated 
by the use of 
swaption contracts

D

Fixed annuity business/ Credit risk 

GIC business

Interest rate risk 

These risks are reflected in 
volatile profit or loss and 
shareholders’ equity for 
derivative value movements 
and impairment losses, 
and, in addition, for 
shareholders’ equity 
for value movements on 
fixed income securities 
classified as ‘available 
for sale’ under IAS 39

Asian insurance operations (see also section D4(h))

All business

Currency risk

With-profits business

Net neutral direct exposure (Indirect exposure only)

Unit-linked business

Net neutral direct exposure (Indirect exposure only)

Non-participating business

Taiwan

Interest rate and price risk

Long-term interest rates

Other non-participating

business

Interest rate and price risk

Long-term interest rates

Persistency risk 

Investment performance 
subject to smoothing 
through declared bonuses 

Investment performance 
through asset 
management fees 

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Notes on the Group financial statements
D: Life assurance businesses continued

D1: Group overview continued

IFRS shareholder results – Exposures for market and other risk 

ii
Key Group exposures
The IFRS operating profit based on longer-term investment returns for UK insurance operations has high potential sensitivity 
for changes to longevity assumptions affecting the carrying value of liabilities to policyholders for shareholder-backed annuity
business. In addition, at the total IFRS profit level the result is sensitive to temporary value movements on assets backing 
IFRS equity. 

For Jackson at the level of operating profit based on longer-term investment returns, the results are sensitive to market
conditions to the extent of income earned on spread-based products and equity-based exposure not covered by the equity
derivative programmes. However, the main effect is on Jackson IFRS total profit and equity. IFRS profit or loss and equity arise
from the accounting rather than economic effect of market value movements on assets and derivatives attaching to fixed annuity,
term and institutional business.

Jackson’s derivative programme is used to substantially mitigate equity market risk attaching to its equity-based products and
interest rate risk associated with its spread-based products. Combined with the spread based nature of Jackson’s other products
and the US GAAP basis of measuring liabilities to policyholders, Jackson’s risk exposure at the operating profit level based on
longer-term investment returns is relatively less significant than for other parts of the Group. However, movements in interest
rates and credit spreads materially affect the carrying value of derivatives which are used to manage the liabilities to policyholders
and backing investment assets of fixed annuity and other general account business. Combined with the use of US GAAP
measurement for the asset and liabilities for the insurance contracts, which is largely insensitive to current period market
movements, the Jackson total profit (i.e. including short-term fluctuations in investment returns) is very sensitive to market
movements. In addition to these effects the Jackson IFRS equity is sensitive to the impact of interest rate and credit spread
movements on the value of fixed income securities. Movements in unrealised appreciation on these securities are included
as movement in equity (i.e. outside the income statement).

For Asian operations, other than possibly for the impact of any alteration to assumed long-term interest rates in Taiwan, 
the operating profit based on longer-term investment returns is mainly affected by the impact of market levels on unit-linked
business persistency, and other insurance risk.

At the total IFRS profit level the Asian result is affected by short-term value movements on the asset portfolio for non-linked

shareholder-backed business.

M&G profits are affected primarily by movements in the growth in funds under management and of the effect of any

impairment on the loan book of Prudential Capital.

Market and credit risk

UK insurance operations
With-profits business

— With-profits business

Shareholder results of UK with-profits business are sensitive to market risk only through the indirect effect of investment
performance on declared policyholder bonuses.

The investment assets of the PAC with-profits fund are subject to market risk. However, changes in their carrying value,

net of related changes to asset-share liabilities of with-profit contracts, affect the level of unallocated surplus of the fund. 
As unallocated surplus is accounted for as a liability under IFRS, movements in its value do not affect shareholders’ profit 
or equity.

The shareholder results of the UK with-profits fund correspond to the shareholders’ share of the cost of bonuses 

declared on the with-profits business. This currently corresponds to one-ninth of the cost of bonuses declared.

Investment performance is a key driver of bonuses, and hence the shareholders’ share of cost of bonuses. Due to 
the ‘smoothed’ basis of bonus declaration the sensitivity to investment performance in a single year is low. However, over 
multiple periods it is important.

— Prudential Annuities Limited (PAL)

PAL’s business is not with-profit; it writes annuity business. However, as PAL is owned by the PAC with-profits sub-fund,
changes in the carrying value of PAL’s assets and liabilities are reflected in the liability for unallocated surplus which as
described above, changes to which do not affect shareholder results.

— Scottish Amicable Insurance Fund (SAIF)

SAIF is a ring-fenced fund in which, apart from asset management fees, shareholders have no interest. Accordingly, the
Group’s IFRS profit and equity are insensitive to the direct effects of market risk attaching to SAIF’s assets and liabilities.

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D1: Group overview continued
Shareholder-backed business
The factors that may significantly affect the IFRS results of UK shareholder-backed business are the mortality experience 
and assumptions and credit risk attaching to the annuity business of Prudential Retirement Income Limited and the PAC 
non-profit sub-fund.

— Prudential Retirement Income Limited (PRIL)

The assets covering PRIL’s liabilities are principally debt securities and other investments that are held to match the expected
duration and payment characteristics of the policyholder liabilities. These liabilities are valued for IFRS reporting purposes by
applying discount rates that reflect the market rates of return attaching to the covering assets.

Except mainly to the extent of any minor asset/liability duration mismatch and exposure to credit risk, the sensitivity of the
Group’s results to market risk for movements in the carrying value of PRIL’s liabilities and covering assets is broadly neutral on
a net basis.

The main market risk sensitivity for PRIL arises from interest rate risk on the debt securities which substantially represent
IFRS equity. This equity comprises the net assets held within the long-term fund of the company that cover regulatory basis
liabilities that are not recognised for IFRS reporting purposes, for example contingency reserves, and shareholder capital held
outside the long-term fund.

The principal items affecting the IFRS results for PRIL are mortality experience and assumptions and credit risk.

— PAC non-profit sub-fund

The PAC non-profit sub-fund principally comprises annuity business previously written by Scottish Amicable Life, credit life, 
unit-linked and other non-participating business.

The financial assets covering the liabilities for those types of business are subject to market risk. However, for the annuity
business the same considerations as described above for PRIL apply, whilst the liabilities of the unit-linked business change 
in line with the matching linked assets. Other liabilities of the PAC non-profit sub-fund are broadly insensitive to market risk.

— Other shareholder backed unit-linked business

Due to the matching of policyholder liabilities to attaching asset value movements the UK unit-linked business is not directly
affected by market or credit risk. The principal factor affecting the IFRS results is investment performance through asset
management fees.

Jackson
The IFRS basis results of Jackson are highly sensitive to market risk on the assets covering liabilities for fixed annuity, term,
institutional and other variable annuity business not segregated in the separate accounts.

Invested assets covering liabilities for these types of business and related capital comprise principally debt securities 
classified as available-for-sale. Value movements for these securities are reflected as movements in shareholders’ equity. 
Other invested assets and derivatives are carried at fair value with the value movements reflected in the income statement.

By contrast, the IFRS insurance liabilities for these types of business of Jackson, by the application of grandfathers GAAP

under IFRS 4, are measured on US GAAP bases which with the exception of certain items covered by the equity hedging
programme, are generally insensitive to temporary changes in market conditions or the short-term returns on the attaching 
asset portfolios.

These differences in carrying value give rise to potentially significant volatility in the IFRS income statement and shareholders’

equity. As for other shareholder-backed business the profit or loss for Jackson is presented in the Group’s supplementary basis
of reporting as described in note B1, by distinguishing the result for the year between an operating result based on longer-term
investment returns and short-term fluctuations in investment returns. In this way the most significant direct effect of market
changes that have taken place to the Jackson result are separately identified.

Excluding these short-term effects, the factors that most significantly affect the Jackson IFRS operating result based on 

long-term investment returns are:

D

Variable annuity business – net effect of market risk arising from incidence of guarantee features and variability of asset

management fees offset by derivative hedging performance.

Fixed annuity business – the spread differential between the earned rate and the rate credited to policyholders; and
Fixed index annuity business – the spread differential between the earned rate and the rate credited to policyholders 

and incidence of equity index participation features.

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Notes on the Group financial statements
D: Life assurance businesses continued

D1: Group overview continued
Asian operations
For Asian with-profits business the same features apply as described above for UK with-profits business. Similarly, as for other
parts of the Group, for unit-linked business the main factor affecting IFRS basis results is investment performance through asset
management fees.

The sensitivity of the IFRS basis results of the Group’s Asian operations to market risk is primarily restricted to the non-

participating business.

This sensitivity is primarily reflected through the volatility of asset returns coupled with the fact that the accounting carrying

value of liabilities to policyholders are only partially sensitive to changed market conditions. As for UK shareholder-backed
operations and Jackson, the IFRS profit is distinguished in the Group’s supplementary analysis so as to distinguish operating
profits based on longer-term investment return and short-term fluctuations in investment returns.

In addition to these features the overriding factor that affects IFRS basis results for Asian non-participating business is the
return on the assets covering the Taiwan whole of life policies. This factor directly affects the actual return in any given reporting
period. In addition though, the measurement of the liabilities to policyholders and the carrying value of deferred acquisition costs
for this business is dependant upon an assessment of longer-term interest rates. This key feature is described in more detail in
notes D4(d) and (h)(iii).

Insurance and lapse risk
The features described above cover the main sensitivities of IFRS profit and loss and equity for market, insurance and credit risk.
Lapse and longevity risk may also be a key determination of IFRS basis results with variable impacts.

In the UK, adverse persistency experience can effect the level of profitability from with-profits and unit-linked business.
For with-profits business in any given year, the amount represented by the shareholders’ share of cost of bonus may be only
marginally affected. However, altered persistency trends may affect the embedded value of the business in force reflecting an
altered value of future expected shareholder transfers.

By contrast, Group IFRS operating profit is particularly sensitive to longevity shocks that result in changes of assumption for

the UK shareholder-backed annuity business.

Jackson is sensitive to lapse risk. However, Jackson has swaption derivatives in place to ameliorate the effect of a sharp rise

in interest rates, which would be the most likely cause of a sudden change in policyholder behaviour.

Impact of diversification on risk exposure

iii
The Group enjoys significant diversification benefits. This arises because not all risk scenarios will happen at the same time and
across all geographic regions. The Group tests the sensitivities of results to different correlation factors such as:

Correlation across geographic regions
— Financial risk factors
— Non-financial risk factors.

Correlation across risk factors
— Longevity risk
— Expenses
— Persistency
— Other risks.

The effect of Group diversification is to significantly reduce the aggregate standalone volatility risk to IFRS operating profit based on
longer-term investment returns. The effect is almost wholly explained by the correlations across risk types, in particular longevity risk. 

f Duration of liabilities
Under the terms of the Group’s contracts, as for life assurance contracts generally, the contractual maturity date is the earlier of
the end of the contract term, death, other insurable events or surrender. The Group has therefore chosen to provide details of
liability duration that reflect the actuarially determined best estimate of the likely incidence of these factors on contract duration.
Details are shown in sections D2(j), D3(j) and D4(i). 

In the years 2003 to 2007, claims paid on the Group’s life assurance contracts including those classified as investment

contracts under IFRS 4 ranged from £11.8 billion to £17.1 billion. Indicatively it is to be expected that of the Group’s policyholder
liabilities (excluding unallocated surplus) at 31 December 2007 of £176 billion, the amounts likely to be paid in 2008 will be of a
similar magnitude.

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D2: UK insurance operations

a Summary balance sheet
In order to explain the different types of UK business and fund structure, the balance sheet of the UK insurance operations may
be analysed by the assets and liabilities of the Scottish Amicable Insurance Fund (SAIF), the PAC with-profits sub-fund, PRIL, 
unit-linked and other business. The assets and liabilities of these funds and subsidiaries are shown in the table below.

PAC with-profits sub-fund note i

Other funds and subsidiaries

Scottish

Amicable Excluding Prudential
Insurance Prudential Annuities
Limited
note iii
£m

Fund Annuities
Limited
note ii
£m
£m

Prudential
Retirement

Total
note iv
£m

Income Unit-linked
business
Limited
£m
£m

Other
business
£m 

UK insurance
operations

2007

2006

Total
£m

Total
£m

Total
£m

Assets
Intangible assets attributable 

to shareholders:
Deferred acquisition costs 

and other intangible assets

Intangible assets attributable 
to PAC with-profits fund:
In respect of acquired 

subsidiaries for venture 
fund and other 
investment purposes
Deferred acquisition costs

Total

Other non-investment and 

non-cash assets

Investments of long-term business 

and other operations:
Investment properties
Financial investments:

Loansnote v
Equity securities and 

portfolio holdings  
in unit trusts
Debt securitiesnote vi
Other investmentsnote vii
Deposits

–

–

–
4

4

4

–

–

192
15

207

207

–

–

–
–

–

–

–

–

192
15

207

207

–

–

–
–

–

–

55

55

102

102

157

157

157

157

167

167

–
–

–

–
–

–

–
–

–

55

102

157

192
19

211

368

830
31

861

1,028

161

2,086

289

2,375

512

660

725

1,897

4,433

4,733

D

1,230 10,197

485 10,682

724

1,030

–

1,754 13,666

14,429

184

599

163

762

43

–

256

299

1,245

1,128

352 41,108

6,946 40,756
4,595 20,383 13,075 33,458 13,173
90
127
828
313

107 12,659
5,751
115
1,418

2,658
4,334

2,531
4,021

244
466

9 12,775 60,829
203 19,127 57,180
3,391
284
489 
7,228
2,428
182

60,246
53,461
2,461
6,812

Total investments

13,665 78,487 14,515 93,002 14,965 20,973

934 36,872 143,539

138,537

Held for sale assets
Cash and cash equivalents

30
127

–
642

–
56

–
698

–
49

–
836

–
159

–
1,044

30
1,869

463
1,979

Total assets

13,987 81,422 14,860 96,282 15,526 22,524

1,920 39,970 150,239

146,740

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Notes on the Group financial statements
D: Life assurance businesses continued

D2: UK insurance operations continued

PAC with-profits sub-fund note i

Other funds and subsidiaries

Scottish

Amicable Excluding Prudential
Insurance Prudential Annuities
Limited
note iii
£m

Fund Annuities
Limited
note ii
£m
£m

Prudential
Retirement

Total
note iv
£m

Income Unit-linked
business
Limited
£m
£m

Other
business
£m 

UK insurance
operations

2007

2006

Total
£m

Total
£m

Total
£m

–
22

22

–
20

20

–
–

–

– 1,125
–
20

20

1,125

194
–

194

45
–

45

1,364
–

1,364

1,364
42

1,406

1,263
79

1,342

12,927 34,988 12,564 47,552 13,402

8,766

151 22,319 82,798

80,323

693 28,773

– 28,773

–

–

–

– 29,466

28,665

–

14

–

14

– 12,059

– 12,059 12,073

11,453

– 12,486

1,719 14,205

–

–

–

– 14,205

13,511

Equity and liabilities
Equity
Shareholders’ equity
Minority interests

Total equity

Liabilities
Policyholder liabilities and 
unallocated surplus of 
with-profits funds:
Insurance contract liabilities
Investment contract liabilities 

with discretionary 
participation features
Investment contract liabilities 
without discretionary 
participation features

Unallocated surplus of 
with-profits funds 
(reflecting application 
of ‘realistic’ provisions 
for UK regulated 
with-profits funds)

Total

13,620 76,261 14,283 90,544 13,402 20,825

151 34,378 138,542

133,952

Operational borrowings 
attributable to 
shareholder-financed 
operations

Borrowings attributable to 
with-profits funds

Other non-insurance liabilities

–

–

–

–

–

12

–

12

12

11

112
233

875
4,266

–
577

875
4,843

–
999

–
1,493

–
1,724

–
4,216

987
9,292

1,776
9,659

Total liabilities

13,965 81,402  14,860 96,262 14,401 22,330

1,875 38,606 148,833

145,398

Total equity and liabilities

13,987 81,422 14,860 96,282 15,526 22,524

1,920 39,970 150,239

146,740

Notes
i

For the purposes of this table and subsequent explanation, references to the WPSF also include, for convenience, the amounts attaching to the
Defined Charges Participating Sub-fund.

ii SAIF is a separate sub-fund within the PAC long-term business fund.
iii Wholly-owned subsidiary of the PAC WPSF that writes annuity business.
iv Excluding policyholder liabilities of the Hong Kong branch of PAC.
v The loans of the Group’s UK insurance operations of £1,245 million comprise mortgage loans of £449 million, policy loans of £35 million and other

vi

loans of £761 million. The mortgage loans are collateralised by properties. Other loans are all commercial loans and comprise mainly syndicated loans
held by the PAC with-profits fund.
Included in debt securities above are £3,511 million (2006: £3,341 million) of securities which are not quoted on active markets and are valued 
using valuation techniques of which £3,002 million (2006: £2,945 million) related to assets held by with-profits operations and £509 million 
(2006: £396 million) related to assets held by shareholder-backed operations.

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D2: UK insurance operations continued
Notes continued
vii Other investments comprise:

Derivative assets (note G3)
Partnerships in investment pools and other

2007
£m

571
2,820

3,391

Partnerships in investment pools and other comprise mainly investments held by the PAC with-profits fund. These investments are primarily venture
fund investments and investment in property funds and limited partnerships. 

b Information on credit risk of debt securities
The following table summarises by rating the securities held by UK insurance operations as at 31 December 2007 and 2006:

PAC with-profits sub-fund

Other funds and subsidiaries

Scottish Excluding

Amicable Prudential Prudential
Insurance Annuities Annuities
Limited
Limited
£m
£m

Fund
£m

Prudential
Retirement

Total
£m

Income Unit-linked 
business
Limited
£m
£m

Other
business
£m 

UK insurance
operations

2007

2006

Total
£m

Total
£m

18,794
4,859
12,270
5,792
880

42,595

1,073
479
1,030
627
127

3,336

1,243
6,287

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Fitch
Other

1,453
436
1,030
652
167

6,434
1,978
4,356
2,780
757

4,356 10,790
3,496
1,518
7,049
2,693
3,700
920
768
11

5,658
1,541
3,354
781
1

3,738 16,305

9,498 25,803 11,335

3,534
680
1,093
267
6

5,580

138
23
74
41
10

286

43
528

550
198
321
180
400

1,649

196
2,233

177
273
284
150
–

884

265
2,428

727
471
605
330
400

2,533

461
4,661

125
82
243
103
–

553

160
1,125

22
9
19
14
–

64

17
90

121 21,556
6,173
20
31 12,557
5,409
9
942
–

181 46,637

9
2
3
2
–

1,021
587
944
490
410

16

3,452

1
5

682
6,409

Total debt securities

4,595 20,383 13,075 33,458 13,173

5,751

203 57,180

53,461

In the table above S&P ratings have been used where available. For securities where S&P ratings are not available those produced
by Moody’s and then Fitch have been used as an alternative. 

Where no external ratings are available internal ratings produced by the Group’s asset management operations, which are
prepared on the Company’s assessment of a comparable basis to external ratings, are used where possible. Of the total debt
securities held at 31 December 2007 which are not externally rated, £2,972 million were internally rated AAA to A-, £2,844 million
were internally rated BBB+ to B- and £593 million were unrated. The majority of unrated debt security investments were held
in SAIF and the PAC with-profits fund and relate to convertible debt and other investments which are not covered by ratings
analysts nor have an internal rating attributed to them.

As detailed in note D2(i) below the primary sensitivity of IFRS basis profit or loss and shareholders’ equity relates to non-linked
shareholder-backed business which covers other funds and subsidiaries in the table above.

179

D

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Notes on the Group financial statements
D: Life assurance businesses continued

D2: UK insurance operations continued

c Products and guarantees
Prudential’s long-term products in the UK consist of life insurance, pension products and pension annuities.

These products are written primarily in:

— One of three separate sub-funds of the PAC long-term fund, namely the with-profits sub-fund, the SAIF, and 

the non-profit sub-fund;

— Prudential Annuities Limited, which is owned by the PAC with-profits sub-fund;
— Prudential Retirement Income Limited, a shareholder-owned subsidiary; or
— Other shareholder-backed subsidiaries writing mainly non-profit unit-linked business.

i With-profits products and PAC with-profits sub-fund
Within the balance sheet of UK insurance operations at 31 December 2007, there are policyholder liabilities of £76.3 billion
(2006: £74.1 billion) and unallocated surplus of £14.2 billion (2006: £13.5 billion) that relate to the WPSF. The WPSF mainly
contains with-profits business but it also contains some non-profit business (unit-linked, term assurances and annuities).
The WPSF’s profits are apportioned 90 per cent to its policyholders and 10 per cent to shareholders as surplus for distribution
is determined via the annual actuarial valuation.

With-profits products provide returns to policyholders through bonuses that are ‘smoothed’. There are two types of bonuses:

‘annual’ and ‘final’. Annual bonuses are declared once a year, and once credited, are guaranteed in accordance with the terms
of the particular product. Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration.

When determining policy payouts, including final bonuses, Prudential considers policyholders’ reasonable expectations, the

need to smooth claim values and payments from year to year and competitive considerations, together with ‘asset shares’ for
specimen policies. Asset shares broadly reflect the value of premiums paid plus the investment return on the assets notionally
attributed to the policy, less the other items to be charged such as expenses and the cost of the life insurance cover.

For many years, UK with-profits product providers, such as Prudential, have been required by law and regulation to consider

the reasonable expectations of policyholders in setting bonus levels. This concept is established by statute but is not defined.
However, it is defined within the regulatory framework, which also more recently contains an explicit requirement to treat
customers fairly.

The WPSF held a provision of £45 million at 31 December 2007 (2006: £47 million) to honour guarantees on a small 

amount of guaranteed annuity products. SAIF’s exposure to guaranteed annuities is described below.

Beyond the generic guarantees described above, there are very few explicit options or guarantees such as minimum
investment returns, surrender values or annuities at retirement and any granted have generally been at very low levels.

ii Annuity business
Prudential’s conventional annuities include level, fixed increase and retail price index (RPI) annuities. They are mainly written
within the subsidiaries PAL, PRIL, Prudential Pensions Limited and the PAC with-profits sub-fund, but there are some annuity
liabilities in the non-profit sub-fund and SAIF.

Prudential’s fixed-increase annuities incorporate automatic increases in annuity payments by fixed amounts over the
policyholder’s life. The RPI annuities that Prudential offers provide for a regular annuity payment to which an additional 
amount is added periodically based on the increase in the UK RPI. 

Prudential’s with-profits annuities, which are written in the WPSF, combine the income features of annuity products with 
the investment smoothing features of with-profits products and enable policyholders to obtain exposure to investment return 
on the WPSF’s equity shares, property and other investment categories over time. Policyholders select an ‘anticipated bonus’
from the specific range Prudential offers for the particular product. The amount of the annuity payment each year depends upon
the relationship between the anticipated bonus rate selected by the policyholder when the product is purchased and the bonus
rates Prudential subsequently declares each year during the term of the product. If the total bonus rates fall below the anticipated
rate, then the annuity income falls.

On 31 December 2007, Prudential completed the transfer of 62,000 with-profits annuity policies from Equitable Life, 
with assets of approximately £1.7 billion. The policies transferred form part of the Defined Charge Participating Sub-Fund of
Prudential’s with-profit fund. Profits to shareholders will emerge on a ‘charges less expenses’ basis and policyholders will be
entitled to 100 per cent of the investment earnings.

At 31 December 2007, £29.5 billion (2006: £29.0 billion) of investments relate to annuity business of PAL and PRIL. These

investments are predominantly in debt securities (including retail price index-linked bonds to match retail price index-linked
annuities), loans and deposits and are duration matched with the estimated duration of the liabilities they support.

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D2: UK insurance operations continued
iii SAIF
SAIF is a ring-fenced sub-fund of the PAC long-term fund formed following the acquisition of the mutually owned Scottish
Amicable Life Assurance Society in 1997. No new business may be written in SAIF, although regular premiums are still being 
paid on policies in force at the time of the acquisition and incremental premiums are permitted on these policies.

The fund is solely for the benefit of policyholders of SAIF. Shareholders have no interest in the profits of this fund although

they are entitled to asset management fees on this business.

The process for determining policyholder bonuses of SAIF with-profits policies, which constitute the vast majority of
obligations of the funds, is similar to that for the with-profits policies of the WPSF. However, in addition, the surplus assets 
in SAIF are allocated to policies in an orderly and equitable distribution over time as enhancements to policyholder benefits 
i.e. in excess of those based on asset share.

Provision is made for the risks attaching to some SAIF unitised with-profits policies that have MVR-free dates and 
for those SAIF products which have a guaranteed minimum benefit on death or maturity of premiums accumulated at 
four per cent per annum.

The Group’s main exposure to guaranteed annuities in the UK is through SAIF and a provision of £563 million was held in 
SAIF at 31 December 2007 (2006: £561 million) to honour the guarantees. As SAIF is a separate sub-fund solely for the benefit 
of policyholders of SAIF this provision has no impact on the financial position of the Group’s shareholders’ equity.

iv Unit-linked (non-annuity) and other non-profit business
Prudential UK insurance operations also have an extensive book of unit-linked policies of varying types and provide 
a range of other non-profit business such as credit life and protection contracts. These contracts do not contain significant
financial guarantees.

There are no guaranteed maturity values or guaranteed annuity options on unit-linked policies except for minor amounts 

for certain policies linked to cash units within SAIF.

d Exposure to market risk
i Non-linked life and pension business
For with-profits business, the absence of guaranteed surrender values and the flexibility given by the operation of the bonus
system means that the majority of the investments backing the with-profits business are in equities and real estate with the
balance in debt securities, deposits and loans.

The investments supporting the protection business are small in value and tend to be fixed maturities reflecting the

D

guaranteed nature of the liabilities.

ii Pension annuity business
Prudential’s UK annuity business mainly employs fixed income investments (including UK retail price index-linked assets)
because the liabilities consist of guaranteed payments for as long as each annuitant or surviving partner is alive. Retail price 
index-linked assets are used to back pension annuities where the payments are linked to the RPI.

iii Unit-linked business
Except through the second order effect on asset management fees, the unit-linked business of the UK insurance operations 
is not exposed to market risk. The lack of exposure arises from the contract nature whereby policyholder benefits reflect asset
value movements of the unit-linked funds.

e Process for setting assumptions and determining contract liabilities
i Overview
The calculation of the contract liabilities involves the setting of assumptions for future experience. This is done following detailed
review of the relevant experience including, in particular, mortality, expenses, tax, economic assumptions and where applicable,
persistency.

For with-profits business written in the WPSF or SAIF, a market consistent valuation is performed (as described in section (ii)

below). Additional assumptions required are for persistency and the management actions under which the fund is managed.
Assumptions used for a market consistent valuation typically do not contain margins, whereas those used for the valuation of
other classes of business do.

Mortality assumptions are set based on the results of the most recent experience analysis looking at the experience over
recent years of the relevant business. For non-profit business, a margin for adverse deviation is added. Different assumptions 
are applied for different product groups. For annuitant mortality, assumptions for current mortality rates are based on recent
experience investigations and expected future improvements in mortality. The expected future improvements are based 
on recent experience and projections of the business and industry experience generally.

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181

Notes on the Group financial statements
D: Life assurance businesses continued

D2: UK insurance operations continued
Maintenance and, for some classes of business, termination expense assumptions are expressed as per policy amounts. They are
set based on the expenses incurred during the year, including an allowance for ongoing investment expenditure and allocated
between entities and product groups in accordance with the operation’s internal cost allocation model. For non-profit business
a margin for adverse deviation is added to this amount. Expense inflation assumptions are set consistent with the economic basis
and based on the difference between yields on nominal gilts and index-linked gilts.

The actual renewal expenses charged to SAIF continued to be based on the tariff arrangement specified in the Scottish
Amicable Life Assurance Society Scheme up to 31 December 2007, when the tariff arrangement terminated. This provided an
additional margin in SAIF as the unit costs derived from actual expenses (and used to derive the recommended assumptions)
were generally significantly greater than the tariff costs. From 1 January 2008 the full expenses incurred are being charged 
to SAIF. 

The assumptions for asset management expenses are based on the charges specified in agreements with the Group’s asset

management operations, plus a margin for adverse deviation for non-profit business.

Tax assumptions are set equal to current rates of taxation.
For non-profit business excluding unit-linked business, the valuation interest rates used to discount the liabilities are based on
the yields as at the valuation date on the assets backing the technical provisions. For fixed interest securities the gross redemption
yield is used except for the PAL and PRIL annuity business where the internal rate of return of the assets backing the liabilities is
used. For property it is the rental yield, and for equities it is the greater of the dividend yield and the average of the dividend yield
and the earnings yield. An adjustment is made to the yield on non risk-free fixed interest securities and property to reflect credit
risk. To calculate the non-unit reserves for linked business, assumptions have been set for the gross unit growth rate and the rate
of inflation of maintenance expenses, as well as for the valuation interest rate as described above.

ii WPSF and SAIF
The policyholder liabilities reported for the WPSF are primarily for two broad types of business. These are accumulating and
conventional with-profits contracts. The policyholder liabilities of the WPSF are accounted for under FRS 27.

The provisions have been determined on a basis consistent with the detailed methodology included in regulations contained
in the FSA’s rules for the determination of reserves on the FSA’s ‘realistic’ Peak 2 basis. In aggregate, the regime has the effect of
placing a value on the liabilities of UK with-profits contracts, which reflects the amounts expected to be paid based on the current
value of investments held by the with-profits funds and current circumstances. These contracts are a combination of insurance
and investment contracts with discretionary participation features, as defined by IFRS 4.

The FSA’s Peak 2 calculation under the realistic regime requires the value of liabilities to be calculated as:

— The with-profits benefits reserve (WPBR); plus
— future policy related liabilities (FPRL); plus
— the realistic current liabilities of the fund.

The WPBR is primarily based on the retrospective calculation of accumulated asset shares but is adjusted to reflect future
expected policyholder benefits and other outgoings. Asset shares are calculated as the accumulation of all items of income and
outgo that are relevant to each policy type. Income comprises credits for premiums, investment returns (including unrealised
gains), and miscellaneous profits. Outgo comprises charges for tax (including an allowance for tax on unrealised gains),
guarantees and smoothing, mortality and morbidity, shareholders’ profit transfers, miscellaneous losses, and expenses and
commission (net of any tax relief).

The FPRL must include a market consistent valuation of costs of guarantees, options and smoothing, less any related charges,

and this amount must be determined using either a stochastic approach, hedging costs or a series of deterministic projections
with attributed probabilities.

The assumptions used in the stochastic models are calibrated to produce risk-free returns on each asset class. Volatilities of,

and correlations between, investment returns from different asset classes are as determined by the Group’s Portfolio
Management Group and aim to be market consistent.

The cost of guarantees, options and smoothing is very sensitive to the bonus, market value reduction (MVR), and investment
policy employed and therefore the stochastic modelling incorporates a range of management actions that would help to protect
the fund in adverse investment scenarios. Substantial flexibility has been included in the modelled management actions in order
to reflect the discretion that is retained in adverse investment conditions, thereby avoiding the creation of unreasonable minimum
capital requirements. The management actions assumed are consistent with the Group’s management policy for with-profits
funds and the Group’s disclosures in the publicly available Principles and Practices of Financial Management.

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D2: UK insurance operations continued
The contract liabilities for with-profits business also require assumptions for persistency. These are set based on the results 
of recent experience analysis.

iii Annuity business
The contract liabilities for PAL and PRIL are based on the FSA regulatory solvency basis. The valuation is then modified for IFRS
reporting purposes to remove some of the margins for prudence within the assumptions, and contingency reserves, which are
required under the solvency basis applied for regulatory purposes, but not for financial accounting.

The contract liabilities are the discounted value of future claim payments, adjusted for investment expenses and future
administration costs. The interest rates used for discounting claim payments are derived from the yields on the assets held 
with an allowance for default risk. 

The mortality assumptions are set in light of recent population and internal experience. The assumptions used are

percentages of standard actuarial mortality tables with an allowance for future mortality improvements. Where annuities have
been sold on an enhanced basis to impaired lives an additional age adjustment is made. The percentages of the standard table
used are selected according to the source of business. The range of percentages used is set out in the following tables:

2007

In payment

Males

PAL

Females

Males

PRIL

Females

106% – 126% PNMA00 
(C = 2000) with medium 
cohort improvement 
table with a minimum 
annual improvement 
of 2.25% up to age 90, 
tapering to zero at 
age 120

84% – 117% PNFA00 
(C = 2000) with 75% 
of medium cohort 
improvement table 
with a minimum annual 
improvement of 1.25% 
up to age 90, tapering 
to zero at age 120

99% – 114% PNMA00 
(C = 2000) with medium 
cohort improvement 
table with a minimum 
annual improvement 
of 2.25% up to age 90, 
tapering to zero at 
age 120

85% – 103% PNFA00 
(C = 2000) with 75% 
of medium cohort 
improvement table 
with a minimum annual 
improvement of 1.25% 
up to age 90, tapering 
to zero at age 120

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

2006

In payment

Males

PAL

Females

Males

PRIL

Females

D

106% – 126% PNMA00 
(C = 2000) with medium 
cohort improvement 
table with a minimum 
annual improvement 
of 1.25%

84% – 117% PNFA00 
(C = 2000) with 75% 
of medium cohort 
improvement table 
with a minimum annual 
improvement of 0.75%

99% – 114% PNMA00 
(C = 2000) with medium 
cohort improvement 
table with a minimum 
annual improvement 
of 1.25%

85% – 103% PNFA00 
(C = 2000) with 75% 
of medium cohort 
improvement table 
with a minimum annual 
improvement of 0.75%

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

2005

In payment

Males

PAL

Females

Males

PRIL

Females

93% – 100% PMA92 
(C = 2004) with medium 
cohort improvement 
table with a minimum 
annual improvement
of 1.25%

84% – 105% PFA92 
(C = 2004) with 75% 
of medium cohort
improvement table 
with a minimum annual 
improvement of 0.75%

88% – 100% PMA92 
(C = 2004) with medium 
cohort improvement 
table with a minimum 
annual improvement 
of 1.25%

84% – 102% PFA92 
(C = 2004) with 75% 
of medium cohort 
improvement table 
with a minimum annual 
improvement of 0.75% 

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

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Notes on the Group financial statements
D: Life assurance businesses continued

D2: UK insurance operations continued
iv Unit-linked (non-annuity) and other non-profit business
The majority of other long-term business written in the UK insurance operations is unit-linked business or other business 
with similar features. For these contracts the attaching liability reflects the unit value obligation and provision for expenses 
and mortality risk. The latter component is determined by applying mortality assumptions on a basis that is appropriate for 
the policyholder profile.

For unit-linked business, the assets covering unit liabilities are exposed to market risk, but the residual risk when 

considering the unit-linked liabilities and assets together is limited to the effect on fund-based charges.

For those contracts where the level of insurance risk is insignificant the assets and liabilities arising under the contracts 
are distinguished between those that relate to the financial instrument liability and acquisition costs and deferred income 
that relate to the component of the contract that relates to investment management. Acquisition costs and deferred income 
are recognised consistent with the level of service provision in line with the requirements of IAS 18.

f Reinsurance
The Group’s UK insurance business cedes only minor amounts of business outside the Group. During 2007, reinsurance
premiums for externally ceded business were £59 million (2006: £58 million) and reinsurance recoverable insurance assets 
were £335 million (2006: £510 million) in aggregate. The gains and losses recognised in profit and loss for these contracts 
were immaterial.

g Effect of changes in assumptions used to measure insurance assets and liabilities
2007
For UK insurance operations, the 2007 results have been determined after making changes to mortality assumptions for 
the annuity business and other assumptions for the WPSF and releasing excess margins in the aggregate liabilities that 
had previously been set aside as an indirect extra allowance for longevity related risks.

Effect of strengthening of mortality assumptionsnote a
Modelling of management actionsnote b
Strengthening of other assumptionsnote c

Release of other margins: 

Projected benefit relatednote d
Investment related:note e
Default margins
Asset management fees

Expenses relatednotes c,f
Othernotes c,g

Net charge to unallocated surplus

Net credit to shareholder result

2007 £m

With-profits 

Shareholder-
sub-fund backed business

(435) 
(167)
(62)

(664)

13 

199
60
259
– 
–

272

(392)

(276)
–
–

(276)

104

48
–
48
68
90

310

34

Notes
a The mortality assumptions have been strengthened by increasing the minimum level of future improvement rate.
b Given the continuing strong financial position of the fund, the assumed management actions relating to with-profits business have been revised in

order to better reflect the benefits to policyholders that can be supported by the fund.

c The effects of the strengthening of other assumptions for the WPSF of £62 million is net of a release of PAL’s expense reserve of £11 million and other

additional margins in PAL’s liabilities of £40 million. 

d The release of projected benefit related margins primarily relates to modelling improvements that have been made during 2007.
e The release of investment-related margins includes £48 million in respect of default margins for shareholder-backed business and £199 million for
PAL. The resulting assumptions for expected defaults, after allowing for the release of margins, remain appropriate given economic conditions at 
31 December 2007. In addition, for PAL, there is a release of £60 million in respect of asset management fees. 

f A release of expense reserves has been made following recent expense reductions.
g This amount reflects the release of other additional margins in the liabilities that are no longer appropriate in light of the explicit strengthening of the

mortality assumptions.

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D2: UK insurance operations continued
2006
For with-profits business, there was no significant change in assumptions in 2006.

There was no change in mortality assumptions for PAL in 2006 which had a material effect on the measurement of the

insurance liabilities. Liabilities for PAL were increased by £47 million for the effect of change of assumptions for renewal
expenses. As PAL is owned by the WPSF, this change had no effect on shareholder profit.

In 2006, the FSA made regulatory changes for UK regulated shareholder-backed non-participating business. These 

changes were confirmed in the December 2006 policy statement PS06/14.

The changes to the FSA rules allow insurance liabilities for this business to incorporate more realism. In particular this 

is achieved by:

— setting technical provisions for expenses not directly attributable to one particular contract at a homogenous risk group 

level and not, as previously, at an individual contract level for all non-profit business; and

— recognising the economic effect of making a prudent lapse rate assumption. Previously, no lapses were assumed.

Under IFRS 4, the effect of this change is accounted for as a change in estimate and there was a consequent increase in operating
profit based on longer-term investment returns of £46 million.

In addition to the £46 million credit described above, a charge of £4 million was recognised in 2006 for the effect of change 

of assumption for renewal and termination expenses mainly in respect of PAC.

h Amount, timing and uncertainty of future cash flows from insurance contracts
At 31 December 2007, the EEV basis value of in-force business of UK insurance operations, after taking account of the cost of
encumbered capital and the cost of the time value of financial options and guarantees, was £5,334 million (2006: £4,835 million).
This value has been determined after applying the principles of valuation described in note D1 and the following key assumptions:

Risk discount rate for in-force business at the start of the year
Pre-tax expected long-term nominal rates of investment return:

UK equities
Overseas equities
Property
Gilts
Corporate bonds – with-profits fundsnote i

– other business

Expected long-term rate of inflation
Post-tax expected long-term nominal rate of return for the with-profits 

sub-fund pensions business (where no tax applies)

Life business
Pre-tax expected long-term nominal rate of return for annuity business:note ii

Fixed annuities
Linked annuities

2007 %

2006 %

7.85

8.0

8.55
8.1 to 10.2
6.8
4.55
6.0
6.25
3.2

7.85
6.9

D

8.6
8.6 to 9.3
7.1
4.6
5.3
5.3
3.1

7.5
6.6

5.4 to 5.6
5.0 to 5.2

5.0 to 5.1
4.8 to 5.0

Notes
i
ii The pre-tax rate of return for annuity business is based on the gross redemption yield on the backing assets net of a best estimate allowance 

The assumed long-term rate for corporate bonds for 2007 for with-profits business reflects the purchase of credit default swaps.

for future defaults.

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185

Notes on the Group financial statements
D: Life assurance businesses continued

D2: UK insurance operations continued
The sensitivity of the value of in-force business and net worth to changes in key assumptions is as follows:

Economic assumptions:

Discount rates – 1% increase
Interest rates (including consequential changes for assumed investment returns for all asset 

classes, market values of debt securities, and all risk discount rates):*
– 1% increase
– 1% decrease
Equity/property yields – 1% rise
Equity/property market values – 10% fall

Non-economic assumptions:

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease in base rates (i.e. increased longevity)

2007 £m

2006 £m

(534)

(480)

(95)
113
405
(519)

36
87
(103)

(66)
69
382
(502)

33
75
(87)

*2006 comparatives for the sensitivity to interest rate changes have been adjusted from previously published data for the effect of revisions to the
calculation of the with-profits fund.

i Sensitivity of IFRS basis profit or loss and equity to market and other risks
The risks to which the IFRS basis results of the UK insurance operations are sensitive are asset/liability matching, mortality
experience and payment assumptions for shareholder-backed annuity business. Further details are described below.

i With-profits business
SAIF
Shareholders have no interest in the profits of SAIF but are entitled to the asset management fees paid on the assets of the fund.

With-profits sub-fund business
For with-profits business (including non-participating business of PAL which is owned by the WPSF) adjustments to liabilities 
and any related tax effects are recognised in the income statement. However, except for any impact on the annual declaration of
bonuses, shareholders’ profit for with-profits business is unaffected. This is because IFRS basis profits for with-profits business,
which are determined on the same basis as on preceding UK GAAP, solely reflect one-ninth of the cost of bonuses declared for
the year.

The main factors that influence the determination of bonus rates are the return on the investments of the fund, the effect 

of inflation, taxation, the expenses of the fund chargeable to policyholders and the degree to which investment returns are
smoothed. Mortality and other insurance risk are relatively minor factors.

Unallocated surplus represents the excess of assets over policyholder liabilities of the fund. As unallocated surplus of the

WPSF is recorded as a liability, movements in its value do not affect shareholders’ profits or equity.

The level of unallocated surplus is particularly sensitive to the level of investment returns on the portion of the life fund 

assets that represents the surplus. The effects for 2007 and 2006 are demonstrated in note D5.

ii Shareholder-backed annuity business
Profits from shareholder-backed annuity business are most sensitive to:

— the extent to which the duration of the assets held closely matches the expected duration of the liabilities under the contracts.
Assuming close matching, the impact of short-term asset value movements as a result of interest rate movements will 
broadly offset changes in the value of liabilities caused by movements in valuation rates of interest;

— actual versus expected default rates on assets held;
— the difference between long-term rates of return on corporate bonds and risk-free rates;
— the variance between actual and expected mortality experience;
— the extent to which expected future mortality experience gives rise to changes in the measurement of liabilities; and
— changes in renewal expense levels.

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D2: UK insurance operations continued
A decrease in assumed mortality rates of one per cent would decrease gross profits by approximately £35 million
(2006: £34 million). A decrease in credit default assumptions of five basis points would increase gross profits by £72 million
(2006: £64 million). A decrease in renewal expenses (excluding asset management expenses) of five per cent would increase
gross profits by £13 million (2006: £14 million). The effect on profits would be approximately symmetrical for changes in
assumptions that are directionally opposite to those explained above.

iii Unit-linked and other business
Unit-linked and other business represents a comparatively small proportion of the in-force business of the UK insurance operations.
Profits from unit-linked and similar contracts primarily arise from the excess of charges to policyholders, for management of

assets under the Company’s stewardship, over expenses incurred. The former is most sensitive to the net accretion of funds
under management as a function of new business and lapse and mortality experience. The accounting impact of the latter is
dependent upon the amortisation of acquisition costs in line with the emergence of margins (for insurance contracts) and
amortisation in line with service provision (for the investment management component of investment contracts). By virtue 
of the design features of most of the contracts which provide low levels of mortality cover, the profits are relatively insensitive 
to changes in mortality experience.

iv Shareholder exposure to interest rate risk and other market risk
By virtue of the fund structure, product features and basis of accounting described in note D2(c) and (e), the policyholder
liabilities of the UK insurance operations are, except for pension annuity business, not generally exposed to interest rate risk. 
For pension annuity business, liabilities are exposed to fair value interest rate risk. However, the net exposure to the PAC WPSF
(for PAL) and shareholders (for liabilities of PRIL and the non-profit sub-fund) is very substantially ameliorated by virtue of the
close matching of assets with appropriate duration.

The close matching by the Group of assets of appropriate duration to annuity liabilities is based on maintaining economic and

regulatory capital. The measurement of liabilities under capital reporting requirements and IFRS is not the same as detailed in 
note D2(e)(iii), with contingency reserves and some other margins for prudence within the assumptions required under the FSA
regulatory solvency basis not included for IFRS reporting purposes. As a result IFRS equity is higher than regulatory capital and
therefore more sensitive to interest rate risk.

The estimated sensitivity of the UK non-linked shareholder backed business (principally pension annuities business) to a

movement in interest rates of one per cent as at 31 December 2007 and 2006 is as follows:

Carrying value of debt securities and derivatives
Policyholder liabilities 
Related deferred tax effects

Net sensitivity of profit after tax and equity

D

2007 £m

2006 £m

Fall of 1%

Rise of 1%

Fall of 1%

Rise of 1%

1,930
(1,777)
(43)

110

(1,634)
1,467
47

(120)

1,802
(1,671)
(40)

91

(1,529)
1,374
47

(108)

In addition the shareholder backed portfolio of UK non-linked insurance operations covering liabilities and shareholders’ equity
includes equity securities and investment property. Excluding any second order effects on the measurement of the liabilities 
for future cash flow to the policyholder, a 10 per cent fall in their value would have given rise to a £86 million and £42 million
reduction in pre-tax profit for 2007 and 2006. After related deferred tax there would have been a £62 million and £29 million
reduction in shareholders’ equity at 31 December 2007 and 2006 respectively.

The market risk sensitivities shown above reflect the impact of temporary market movements and, therefore, the primary

effect of such movements would, in the Company’s supplementary analysis of profits be included within the short-term
fluctuations in investment returns.

j Duration of liabilities
With the exception of most unitised with-profits bonds and other whole of life contracts the majority of the contracts of the UK
insurance operations have a contract term. However, in effect, the maturity term of contracts reflects the earlier of death, maturity,
or lapsation. In addition, with-profit contract liabilities as noted in note D2(e) above include projected future bonuses based on
current investment values. The actual amounts payable will vary with future investment performance of SAIF and the WPSF. 

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Notes on the Group financial statements
D: Life assurance businesses continued

D2: UK insurance operations continued
The tables below show the carrying value of the policyholder liabilities. Separately, the Group uses cash flow projections of
expected benefit payments as part of the determination of the value of in-force business when preparing EEV basis results. 
The tables below also show the maturity profile of the cash flows used for 2007 and 2006 for that purpose for insurance 
contracts, as defined by IFRS, i.e. those containing significant insurance risk, and investment contracts, which do not.

With-profits business

2007 £m

Annuity business
(Insurance contracts)

Other

Insurance Investment
contracts
contracts

Total

PAL

PRIL

Total

Insurance Investment 
contracts
contracts

Total

Policyholder liabilities

47,915 29,480 77,395 12,564 13,402 25,966

8,917 12,059 20,976

2007 %

Expected maturity: 
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

47
27
13
7
4
2

25
23
19
15
11
7

38
26
16
10
6
4

32
24
18
12
7
7

31
23
17
12
8
9

32
24
17
12
7
8

32
23
18
12
8
7

31
22
20
13
6
8

31
23
19
12
7
8

With-profits business

2006 £m

Annuity business
(Insurance contracts)

Insurance Investment
contracts
contracts

Total

PAL

PRIL

Total

Other

Insurance  Investment 
contracts
contracts

Total

Policyholder liabilities

46,223 28,677 74,900 13,379 12,327 25,706

8,394 11,441 19,835

2006 %

Expected maturity: 
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

47
28
13
6
3
3

23
22
17
15
13
10

36
26
15
10
7
6

32
24
18
12
7
7

30
23
17
12
8
10

31
24
18
12
7
8

32
24
18
12
7
7

37
23
14
13
5
8

34
23
16
13
7
7

Notes
i

The cash flow projections of expected benefit payments used in the maturity profile table above are from value of in-force business and exclude 
the value of future new business, including vesting of internal pension contracts.

ii Benefit payments do not reflect the pattern of bonuses and shareholder transfers in respect of the with-profits business.
iii
iv For business with no maturity term included within the contracts, for example with-profits investment bonds such as Prudence Bond, an assumption

Investment contracts under Other comprise certain unit-linked and similar contracts accounted for under IAS 39 and IAS 18.

is made as to likely duration based on prior experience.

v The maturity tables shown above have been prepared on a discounted basis. Details of undiscounted cash flow for investment contracts are shown

in note G2.

188

Prudential plc Annual Report 2007

D3: US insurance operations

a Summary results and balance sheet 
i Results and movements on shareholders’ equity

Operating profit based on longer-term investment returns
Short-term fluctuations in investment returns

Profit before shareholder tax
Tax

Profit for the year

Profit for the year
Items recognised directly in equity:
Exchange movements

Unrealised valuation movements on securities classified as available-for-sale:

Unrealised holding losses arising during the year
Less losses included in the income statement

Related change in amortisation of deferred income and acquisition costs

Related tax

Total items of income and expense recognised directly in equity

Total income and expense for the year
Transfers to Central companies

Net increase (decrease) in equity
Shareholders’ equity at beginning of year

Shareholders’ equity at end of year

2007 £m

2006 £m

444
(18)

426
(126)

300

398
53

451
(150)

301

2007 £m

2006 £m

300

(42)

(231)
(13)

(244)
88
54

(144)

156
(122)

34
2,656

2,690

301

(377)

(208)
7

(201)
75
50

(453)

(152)
(91)

(243)
2,899

2,656

D

In addition, for Jackson, included within the movements in shareholders’ equity is a net reduction in value of Jackson’s debt
securities classified as ‘available-for-sale’ under IAS 39 of £244 million. This reduction reflects the effects of widened credit
spreads in the US bond market partially offset by the effect of reduced US interest rates and a steepening yield curve. These
movements do not reflect defaults or permanent impairments.

With the exception of debt securities for US insurance operations classified as ‘available-for-sale’ under IAS 39, unrealised 

value movements on the Group’s investments are booked within the income statement. For with-profits operations such 
value movements are reflected in changes to asset share liabilities to policyholders and the liability for unallocated surplus. 
For shareholder-backed operations the unrealised value movements form part of the total return for the year booked in the 
profit before tax attributable to shareholders, which is then, in the Company’s supplementary IFRS information, analysed
between operating profit based on longer-term investment return and short-term fluctuations in investment returns.

However, for debt securities classified as ‘available-for-sale’, unless impaired, fair value movements are recorded as a
movement in shareholder reserves direct to equity. Impairments are recorded in the income statement as shown in note B1.
In general, the debt securities of the Group’s US insurance operations are purchased with the intention and the ability to 
hold them for the longer term. In 2007, there was a movement in the balance sheet value for these debt securities classified 
as available-for-sale from a net unrealised gain of £110 million to a net unrealised loss of £136 million. During 2007, US interest 
rates fell and the yield curve steepened. Offsetting this movement were market price effects resulting from increasing credit
spreads and global credit concerns. As a result of these factors, the gross unrealised gain in the balance sheet decreased 
from £366 million at 31 December 2006 to £303 million at 31 December 2007 while the gross unrealised loss increased from 
£256 million at 31 December 2006 to £439 million at 31 December 2007. Details of the securities in an unrealised position are
shown in D3(b) below.

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Notes on the Group financial statements
D: Life assurance businesses continued

D3: US insurance operations continued
These features are included in the table shown below of the movements in the values of available-for-sale securities:

Assets fair valued at below book value

Book value
Unrealised loss

Fair value (as included in balance sheet)

Assets fair valued at or above book value

Book value
Unrealised gain

Fair value (as included in balance sheet)

Total

Book value
Net unrealised (loss) gain

Fair value (as included in balance sheet)*

Reflected as part of movement in shareholders’ equity

Movement in unrealised appreciation
Exchange movements

2007

2006

£m

11,258
(256)

11,002

8,208
366

8,574

19,466
110

19,576

Change in 
unrealised
appreciation
£m

£m

10,730
(439)

10,291

8,041
303

8,344

18,771
(136)

18,635

(183)

(63)

(246)

£m

(244)
(2)

(246)

*Debt securities for US operations as included in the balance sheet of £19,002 million comprise £18,635 million in respect of securities classified as

‘available-for-sale’ and £367 million for securities of consolidated investment funds classified as ‘fair value through profit and loss’. 

Included within the movement in unrealised losses for the debt securities of Jackson of £244 million as shown above was a value
reduction of £55 million relating to the sub-prime and Alt-A securities as referred to in section G2.

190

Prudential plc Annual Report 2007

D3: US insurance operations continued
ii Balance sheet

Assets
Intangible assets attributable to shareholders:

Deferred acquisition costs and other intangible assets

Total

Other non-investment and non-cash assets
Investments of long-term business and other operations:

Investment properties
Financial investments:

Loansnote ii
Equity securities and portfolio holdings in unit trusts
Debt securitiesD3b
Other investmentsnote iii
Deposits

Total investments

Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity
Minority interests

Total equity

Liabilities
Policyholder liabilities:note iv

Variable annuity
separate account
assets and
liabilities
note i
£m

Fixed
annuity, GIC
and other
business
note i
£m

US insurance operations

2007

2006

Total
£m

Total
£m

–

–

–

–

–
15,027
–
–
–

15,027

–

1,928

1,928

1,651

8

3,258
480
19,002
762
258

23,768

169

1,928

1,928

1,651

8

3,258
15,507
19,002
762
258

38,795

169

1,712

1,712

1,588

20

3,254
11,710
20,146
542
457

36,129

99

15,027

27,516

42,543

39,528

–
–

–

2,690
1

2,691

2,690
1

2,691

2,656
1

2,657

D

Insurance contract liabilities
Investment contract liabilities without discretionary participation 

features (GIC and annuity certain)

Total

Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Other non-insurance liabilities

Total liabilities

Total equity and liabilities

15,027

17,899

32,926

30,184

–

15,027

–
–
–

15,027

15,027

1,922

19,821

125
591
4,288

24,825

27,516

1,922

34,848

125
591
4,288

39,852

42,543

1,562

31,746

127
743
4,255

36,871

39,528

Notes
i Assets and liabilities attaching to variable annuity business that are not held in the separate account are shown within other business.
ii

Loans
The loans of Jackson of £3,258 million comprise mortgage loans of £2,841 million and policy loans of £417 million. All of the mortgage loans are
commercial mortgage loans which are collateralised by properties. The property types are mainly industrial, multi-family residential, suburban 
office, retail and hotel.

Jackson’s mortgage loan portfolio does not include any single-family residential mortgage loans and is therefore not exposed to the risk of 

defaults associated with residential sub-prime mortgage loans.

The policy loans are fully secured by individual life insurance policies or annuity policies.
These loans are accounted for at amortised cost, less any impairment.

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Notes on the Group financial statements
D: Life assurance businesses continued

D3: US insurance operations continued
Notes continued
iii Other investments comprise: 

Derivative assets (note G3)
Partnerships in investment pools and other

2007
£m

390
372

762

Partnerships in investment pools and other comprise primarily investments in limited partnerships. These include interest in the PPM America Private
Equity Fund and diversified investments in 164 other partnerships by independent money managers that generally invest in various equities and fixed
income loans and securities.

iv Summary policyholder liabilities (net of reinsurance) and reserves at 31 December 2007

The policyholder liabilities, net of reinsurers’ share of £436 million (2006: £427 million), reflect balances in respect of the following:

Policy reserves and liabilities on non-linked business:
Reserves for future policyholder benefits and claims payable
Deposits on investment contracts (as defined under US GAAP)
Guaranteed investment contracts
Unit-linked (variable annuity) business

2007
£m

916
16,784
1,685
15,027

34,412

2006
£m

935
17,690
1,327
11,367

31,319

In addition to the policyholder liabilities above, Jackson has entered into a programme of funding arrangements under contracts which, in substance, 
are almost identical to GICs. The liabilities under these funding arrangements totalled £2,607 million (2006: £2,552 million) and are included in ‘other 
non-insurance liabilities’ in the balance sheet above.

b Information on credit risks of debt securities

Summary

Corporate security and commercial loans:

Publicly traded and SEC Rule 144A traded
Non-SEC Rule 144A traded

Residential mortgage-backed securities
Commercial mortgage-backed securities
Other debt securities

Total debt securities

2007 £m

2006 £m

Carrying 
value

Carrying 
value

10,345
2,613

12,958
2,939
1,532
1,573

19,002

11,569
2,458

14,027
2,827
1,155
2,137

20,146

Credit quality
For statutory reporting in the US, debt securities are classified into six quality categories specified by the Securities Valuation
Office of the National Association of Insurance Commissioners (NAIC). The categories range from Class 1 (the highest) to 
Class 6 (the lowest). Performing securities are designated as Classes 1 to 5. Securities in or near default are designated Class 6.
Securities designated as Class 3, 4, 5 and 6 are non-investment grade securities. Generally, securities rated AAA to A by nationally
recognised statistical ratings organisations are reflected in Class 1, BBB in Class 2, BB in Class 3 and B and below in Classes 4 to 6.
If a designation is not currently available from the NAIC, Jackson’s investment adviser, PPM America, provides the designation for
the purposes of disclosure below.

The following table shows the quality of publicly traded and SEC Rule 144A traded debt securities held by the US operations

as at 31 December 2007 and 2006 by NAIC classifications:

192

Prudential plc Annual Report 2007

D3: US insurance operations continued

NAIC designation:
1
2
3
4
5

2007

Carrying value

2006

Carrying value

£m

% of total

£m

% of total

4,338
5,194
542
231
40

42
50
5
2
1

4,631
5,850
817
249
22

10,345

100

11,569

40
51
7
2
0

100

The following table shows the quality of the non-SEC Rule 144A traded private placement portfolio by NAIC classifications:

NAIC designation:
1
2
3
4
5

2007

Carrying value

2006

Carrying value

£m

% of total

£m

% of total

1,011
1,351
206
45
–

2,613

39
52
8
1
–

100

861
1,345
212
40
–

2,458

35
54
9
2
–

100

The following table shows the quality of residential and commercial mortgage-backed securities:

Residential mortgage-backed securities (included within debt securities)
Total residential mortgage-backed securities
Residential mortgage-backed securities rated AAA or equivalent by a nationally recognised 

statistical ratings organisation (including Standard & Poor’s, Moody’s and Fitch):

Amount
Percentage of total
Residential mortgage-backed securities rated NAIC 1:
Amount
Percentage of total
Commercial mortgage-backed securities (included within debt securities)
Total commercial mortgage-backed securities
Commercial mortgage-backed securities rated AAA or equivalent by a nationally recognised 

statistical ratings organisation (including Standard & Poor’s, Moody’s and Fitch):

Amount
Percentage of total
Commercial mortgage-backed securities rated NAIC 1:
Amount
Percentage of total

2007

2006

Carrying 
value
£m
(unless
otherwise
stated)

Carrying
value
£m
(unless
otherwise
stated)

D

2,939

2,827

2,542
86.5%

2,932
99.8%

1,750
61.9%

2,824
99.9%

1,532

1,155

1,351
88.2%

1,462
95.4%

1,090
94.4%

1,076
93.2%

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Included within other debt securities of £1,573 million in the summary shown above are £944 million (2006: £1,133 million)
of asset backed securities held directly by Jackson, of which £817 million (2006: £791 million) were NAIC designation 1 and
£127 million (2006: £342 million) NAIC designation 2. In addition, other debt securities includes £316 million (2006: £405 million)
in respect of securities held by the Piedmont trust entity (see note G1) and £313 million (2006: £485 million) from the
consolidation of investment funds managed by PPM America.

193

Notes on the Group financial statements
D: Life assurance businesses continued

D3: US insurance operations continued
In addition to the ratings disclosed above, the following table summarises by rating the debt securities held by US insurance
operations as at 31 December 2007 using Standard and Poor’s (S&P), Moody’s and Fitch ratings:

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s –Aa1 to Aa3
Moody’s –A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Fitch
Other

Total debt securities

2007 £m

Carrying 
value

3,896
1,187
3,657
5,415
1,113

15,268

549
118
47
79
78

871

380
2,483

19,002

In the table above, S&P ratings have been used where available. For securities where S&P ratings are not immediately available,
those produced by Moody’s and then Fitch have been used as an alternative. 

The amounts within Other which are not rated by S&P, Moody’s or Fitch have the following NAIC classifications:

NAIC 1
NAIC 2
NAIC 3-6

2007 £m

1,079
1,311
93

2,483

Included in debt securities are £2,863 million (2006: £2,859 million) of securities which are not quoted on active markets and are
valued using valuation techniques.

Debt securities above are shown net of cumulative impairment losses on retained securities of £246 million (2006: £266 million).
Included within the debt securities of Jackson at 31 December 2007 are exposures to sub-prime and Alt-A mortgages and

CDO funds as follows:

Sub-prime mortgages (S&P rated AAA)
Alt-A mortgages (77% AAA, 17% AA)

CDO funds*

*Including Group’s economic interest in Piedmont (as described in note G1) and other consolidated CDO portfolios.

2007 £m

Carrying 
value

237
660

897
260

1,157

194

Prudential plc Annual Report 2007

D3: US insurance operations continued
Jackson defines its exposure to sub-prime mortgages as investments in residential mortgage-backed securities in which the
underlying borrowers have a US Fair Isaac Credit Organisation (FICO) credit score of 659 or lower. 

Debt securities classified as available-for-sale in an unrealised loss position
The unrealised losses in the US insurance operations balance sheet on unimpaired securities are (£439) million (2006: £(256) million).
This reflects assets with fair market value and book value of £10,291 million and £10,730 million respectively.

The following table shows some key attributes of the debt securities that are in an unrealised loss position at 31 December

2007 and 2006.

Fair value of securities as a percentage of book value

Between 90% and 100%
Between 80% and 90%
Below 80% 

2007 £m

2006 £m

Fair value Unrealised loss

Fair value Unrealised loss

9,370
784
137

10,291

(274)
(122)
(43)

(439)

10,941
61
–

11,002

(248)
(8)
–

(256)

Included within the table above are amounts relating to sub-prime and Alt-A securities of:

Fair value of securities as a percentage of book value

Between 90% and 100%
Between 80% and 90%
Below 80% 

Fair value Unrealised loss
£m

£m

572
132
28

732

(24)
(22)
(10)

(56)

Aged analysis of unrealised
losses for the periods indicated

Less than 6 months
6 months to 1 year
1 year to 2 years
2 years to 3 years
3 years to 4 years
4 years to 5 years
5 years to 6 years
6 years to 7 years

2007 £m

2006 £m

Non-
Not investment Investment
grade
grade

rated 

(7)
(10)
(5)
(24)
(3)
(3)
–
(1)

(53)

(8)
(21)
(2)
(10)
(1)
–
–
(2)

(44)

(52)
(105)
(16)
(140)
(5)
(24)
–
–

(342)

Total

(67)
(136)
(23)
(174)
(9)
(27)
–
(3)

(439)

Non-
Not  investment Investment
grade
grade

rated

(1)
(3)
(24)
(5)
(5)
– 
(2)
–

(40)

(1)
(1)
(10)
–
–
–
(1)
–

(13)

(14)
(10)
(135)
(9)
(35)
–
–
–

(203)

Total

(16)
(14)
(169)
(14)
(40)
–
(3)
–

(256)

D

At 31 December 2007, the gross unrealised losses in the balance sheet for the sub-prime and Alt-A securities in an unrealised 
loss position were £56 million. Sub-prime and Alt-A securities with unrealised losses of £37 million in the balance sheet at
31 December 2007 have been in an unrealised loss position for less than one year with the remaining securities with unrealised
losses of £19 million being in an unrealised loss position for more than one year.

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195

Notes on the Group financial statements
D: Life assurance businesses continued

D3: US insurance operations continued

By maturity of security

Less than 1 year
1 to 5 years
5 to 10 years
More than 10 years
Mortgage-backed securities and other debt securities

Total

2007 £m

2006 £m

Unrealised 
loss

Unrealised
loss

(1)
(54)
(164)
(60)
(160)

(439)

(1)
(29)
(113)
(51)
(62)

(256)

c Products and guarantees
Jackson provides long-term savings and retirement products to retail and institutional customers throughout the US. Jackson
offers fixed annuities (interest-sensitive, fixed indexed and immediate annuities), variable annuities (VA), life insurance and
institutional products.

i Fixed annuities
Interest-sensitive annuities
At 31 December 2007, interest-sensitive fixed annuities accounted for 25 per cent (2006: 31 per cent) of policy and contract
liabilities of Jackson. Interest-sensitive fixed annuities are primarily deferred annuity products that are used for retirement
planning and for providing income in retirement. They permit tax-deferred accumulation of funds and flexible payout options.
The policyholder of an interest-sensitive fixed annuity pays Jackson a premium, which is credited to the policyholder’s
account. Periodically, interest is credited to the policyholder’s account and in some cases administrative charges are deducted
from the policyholder’s account. Jackson makes benefit payments at a future date as specified in the policy based on the value 
of the policyholder’s account at that date.

The policy provides that at Jackson’s discretion it may reset the interest rate, subject to a guaranteed minimum. The minimum

guarantee varies from 1.5 per cent to 5.5 per cent (2006: 1.5 per cent to 5.5 per cent) depending on the jurisdiction of issue 
and the date of issue, with 80 per cent (2006: 80 per cent) of the fund at three per cent or less. The average guarantee rate is 
3.1 per cent (2006: 3.1 per cent).

Approximately 30 per cent (2006: 35 per cent) of the interest-sensitive fixed annuities Jackson wrote in 2007 provide for a
market value adjustment, that could be positive or negative, on surrenders in the surrender period of the policy. This formula-
based adjustment approximates the change in value that assets supporting the product would realise as interest rates move up 
or down. The minimum guaranteed rate is not affected by this adjustment.

Fixed indexed annuities
Fixed indexed annuities accounted for seven per cent (2006: seven per cent) of Jackson’s policy and contract liabilities at
31 December 2007. Fixed indexed annuities vary in structure, but generally are deferred annuities that enable policyholders
to obtain a portion of an equity-linked return (based on participation rates and caps) but provide a guaranteed minimum return.
These guaranteed minimum rates are generally set at three per cent.

Jackson hedges the equity return risk on fixed indexed products using futures and options linked to the relevant index.
The cost of these hedges is taken into account in setting the index participation rates or caps. Jackson bears the investment 
and surrender risk on these products.

Immediate annuities
At 31 December 2007, immediate annuities accounted for two per cent (2006: two per cent) of Jackson’s policy and contract
liabilities. Immediate annuities guarantee a series of payments beginning within a year of purchase and continuing over either
a fixed period of years and/or the life of the policyholder. If the term is for the life of the policyholder, then Jackson’s primary risk
is mortality risk. The implicit interest rate on these products is based on the market conditions that exist at the time the policy is
issued and is guaranteed for the term of the annuity.

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D3: US insurance operations continued
ii Variable annuities
At 31 December 2007, VAs accounted for 45 per cent (2006: 38 per cent) of Jackson’s policy and contract liabilities. VAs are
deferred annuities that have the same tax advantages and payout options as interest-sensitive and fixed indexed annuities.
The primary differences between VAs and interest-sensitive or fixed indexed annuities are investment risk and return. 
If a policyholder chooses a VA, the rate of return depends upon the performance of the selected fund portfolio. Policyholders 
may allocate their investment to either the fixed or variable account. Investment risk on the variable account is borne by the
policyholder, while investment risk on the fixed account is borne by Jackson through guaranteed minimum fixed rates of 
return. At 31 December 2007, approximately nine per cent (2006: 13 per cent) of VA funds were in fixed accounts.

Jackson issues VA contracts where it contractually guarantees to the contractholder either a) return of no less than total 
deposits made to the contract adjusted for any partial withdrawals, b) total deposits made to the contract adjusted for any partial
withdrawals plus a minimum return, or c) the highest contract value on a specified anniversary date adjusted for any withdrawals
following the contract anniversary. These guarantees include benefits that are payable in the event of death (guaranteed
minimum death benefit (GMDB)), annuitisation (guaranteed minimum income benefit (GMIB)), or at specified dates during 
the accumulation period (guaranteed minimum withdrawal benefit (GMWB)) and guaranteed minimum accumulation benefit
(GMAB). Jackson hedges these risks using equity options and futures contracts as described in note D3(d).

iii Life insurance
Jackson’s life insurance products accounted for nine per cent (2006: 10 per cent) of Jackson’s policy and contract liabilities at
31 December 2007. The products offered include variable universal life insurance, term life insurance and interest-sensitive 
life insurance.

iv Institutional products
Jackson’s institutional products consist of GICs, funding agreements (including agreements issued in conjunction with Jackson’s
participation in the US Federal Home Loan Bank programme) and medium-term note funding agreements. At 31 December 2007,
institutional products accounted for 12 per cent of policy and contract liabilities (2006: 12 per cent). Under a traditional GIC, 
the policyholder makes a lump sum deposit. The interest rate paid is fixed and established when the contract is issued. 
If deposited funds are withdrawn earlier than the specified term of the contract, an adjustment is made that approximates 
a market value adjustment.

Under a funding agreement, the policyholder either makes a lump sum deposit or makes specified periodic deposits. Jackson

agrees to pay a rate of interest, which may be fixed but which is usually a floating short-term interest rate linked to an external
index. The average term of the funding arrangements is one to two years. Funding agreements terminable by the policyholder
with less than 90 days’ notice account for less than one per cent (2006: less than one per cent) of total policyholder reserves.

Medium-term note funding agreements are generally issued to support trust instruments issued on non-US exchanges or 
to qualified investors (as defined by SEC Rule 144A). Through the funding agreements, Jackson agrees to pay a rate of interest,
which may be fixed or floating, to the holders of the trust instruments.

D

d Risk management
Jackson’s main exposures are to market risk through its exposure to interest rate risk and equity risk. Approximately 90 per cent
(2006: 89 per cent) of its general account investments support interest-sensitive and fixed indexed annuities, life business and
surplus and 10 per cent (2006: 11 per cent) support institutional business. All of these types of business contain considerable
interest rate guarantee features and, consequently, require that the assets that support them are primarily fixed income or 
fixed maturity.

Prudential is exposed primarily to the following risks in the US arising from fluctuations in interest rates:

— The risk of loss related to meeting guaranteed rates of accumulation following a sharp and sustained fall in interest rates;
— the risk of loss related to policyholder withdrawals following a sharp and sustained increase in interest rates; and
— the risk of mismatch between the expected duration of certain annuity liabilities and prepayment risk and extension risk

inherent in mortgage-backed securities.

Jackson enters into financial derivative transactions, including those noted below to reduce and manage business risks. 
These transactions manage the risk of a change in the value, yield, price, cash flows, or quantity of, or a degree of exposure 
with respect to assets, liabilities or future cash flows, which Jackson has acquired or incurred.

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Notes on the Group financial statements
D: Life assurance businesses continued

D3: US insurance operations continued
Jackson uses free-standing derivative instruments for hedging purposes. Additionally, certain liabilities, primarily trust
instruments supported by funding agreements, fixed indexed annuities, certain GMWB variable annuity features and reinsured
GMIB variable annuity features contain embedded derivatives as defined by IAS 39, ‘Financial Instruments: Recognition and
Measurement’. Jackson does not account for such derivatives as either fair value or cash flow hedges as might be permitted if the
specific hedge documentation requirements of IAS 39 were followed. Financial derivatives, including derivatives embedded in
certain host liabilities that have been separated for accounting and financial reporting purposes are carried at fair value.

Value movements on the derivatives are reported within the income statement. Under the Group’s accounting policies
supplementary analysis of the profit before taxes attributable to shareholders is provided as shown in note B1. In preparing this
analysis, value movements on Jackson’s derivative contracts, other than for certain equity-based product management activities,
are included within short-term fluctuations in investment returns and excluded from operating results based on longer-term
investment returns. Value movements on derivative instruments used for certain equity-based product management activities are
included within operating results based on longer-term investment returns, as the value movements broadly offset the economic
impact of changed levels of benefit payments and reserves as equity markets fluctuate. The types of derivatives used by Jackson
and their purpose are as follows:

— Interest rate swaps generally involve the exchange of fixed and floating payments over the life of the agreement without an

exchange of the underlying principal amount. These agreements are used for hedging purposes;

— forwards consist of interest spreadlock agreements, in which Jackson locks in the forward interest rate differential between

a swap and the corresponding US Treasury security. The forwards are held as a hedge of corporate spreads;

— put-swaption contracts provide the purchaser with the right, but not the obligation, to require the writer to pay the present
value of a long-duration interest rate swap at future exercise dates. Jackson purchases and writes put-swaptions with
maturities up to 10 years. On a net basis, put-swaptions hedge against significant upward movements in interest rates;
— equity index futures contracts and equity index call and put options are used to hedge Jackson’s obligations associated with
its issuance of fixed indexed immediate and deferred annuities and certain VA guarantees. These annuities and guarantees
contain embedded options which are fair valued for financial reporting purposes;

— total return swaps in which Jackson receives equity returns or returns based on reference pools of assets in exchange for
short-term floating rate payments based on notional amounts, are held for both hedging and investment purposes;

— cross-currency swaps, which embody spot and forward currency swaps and additionally, in some cases, interest rate swaps
and equity index swaps, are entered into for the purpose of hedging Jackson’s foreign currency denominated funding
agreements supporting trust instrument obligations;

— spread cap options are used as a macro-economic hedge against declining interest rates. Jackson receives quarterly settlements
based on the spread between the two-year and the 10-year constant maturity swap rates in excess of a specified spread; and

— credit default swaps, represent agreements under which Jackson has purchased default protection on certain underlying

corporate bonds held in its portfolio. These contracts allow Jackson to sell the protected bonds at par value to the
counterparty in the event of their default in exchange for periodic payments made by Jackson for the life of the agreement.

Note D3(i) parts (iii) and (iv) show the sensitivities of Jackson’s results through its exposure to equity risk and interest rate risk.

e Process for setting assumptions and determining contract liabilities
Under the MSB of reporting applied under IFRS 4 for insurance contracts, providing the requirements of the Companies Act,
UK GAAP standards and the ABI SORP are met, it is permissible to reflect the previously applied UK GAAP basis. Accordingly,
and consistent with the basis explained in note A4, in the case of Jackson the carrying values of insurance assets and liabilities
are consolidated into the Group accounts based on US GAAP.

Under US GAAP, investment contracts (as defined for US GAAP purposes) are accounted for by applying in the first instance

a retrospective deposit method to determine the liability for policyholder benefits. This is then augmented by potentially three
additional amounts. These amounts are for:

— Any amounts that have been assessed to compensate the insurer for services to be performed over future periods 

(i.e. deferred income);

— any amounts previously assessed against policyholders that are refundable on termination of the contract; and
— any probable future loss on the contract (i.e. premium deficiency).

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D3: US insurance operations continued
Capitalised acquisition costs and deferred income for these contracts are amortised over the life of the book of contracts. 
The present value of the estimated gross profits is generally computed using the rate of interest that accrues to policyholder
balances (sometimes referred to as the contract rate). Estimated gross profits include estimates of the following elements, 
each of which will be determined based on the best estimate of amounts of the following individual elements over the life 
of the book of contracts without provision for adverse deviation for:

— Amounts expected to be assessed for mortality less benefit claims in excess of related policyholder balances;
— amounts expected to be assessed for contract administration less costs incurred for contract administration;
— amounts expected to be earned from the investment of policyholder balances less interest credited to policyholder balances; 
— amounts expected to be assessed against policyholder balances upon termination of contracts (sometimes referred to as

surrender charges); and

— other expected assessments and credits.

VA contracts written by Jackson may, as described above, provide for GMDB, GMIB, GMWB and GMAB features. In general
terms, liabilities for these benefits are accounted for under US GAAP by using estimates of future benefits and fees under best
estimate persistency assumptions.

The GMDB liability is determined each period end by estimating the expected value of death benefits in excess of the
projected account balance and recognising the excess ratably over the life of the contract based on total expected assessments.
At 31 December 2007, the GMDB liability was valued using a series of deterministic investment performance scenarios, a mean
investment return of 8.4 per cent (2006: 8.4 per cent) and assumptions for lapse, mortality and expense that are the same as 
those used in amortising the capitalised acquisition costs.

The direct GMIB liability is determined by estimating the expected value of the annuitisation benefits in excess of the
projected account balance at the date of annuitisation and recognising the excess ratably over the accumulation period based 
on total expected assessments.

The assumptions used for calculating the direct GMIB liability at 31 December 2007 and 2006 are consistent with those 

used for calculating the GMDB liability.

Jackson regularly evaluates estimates used and adjusts the additional GMDB and GMIB liability balances, with a related
charge or credit to benefit expense, if actual experience or other evidence suggests that earlier assumptions should be revised.
GMIB benefits are essentially fully reinsured, subject to annual claim limits. As this reinsurance benefit is net settled, it is
considered to be a derivative under IAS 39 and is, therefore, recognised at fair value with the change in fair value included 
as a component of short-term derivative fluctuations.

Most GMWB features are considered to be embedded derivatives under IAS 39. Therefore, provisions for these benefits 
are recognised at fair value, with the change in fair value included in operating profit based on longer-term investment returns.
Certain GMWB features guarantee payments over a lifetime and, therefore, include mortality risk. Provisions for these GMWB
amounts are valued consistent with the GMDB valuation method discussed above.

The fair values of the GMWB, GMIB and GMAB reinsurance derivatives are calculated based on actuarial assumptions
related to the projected cash flows, including benefits and related contract charges, over the expected lives of the contracts,
incorporating expectations regarding policyholder behaviour in varying economic conditions. As the nature of these cash flows
can be quite varied, stochastic techniques are used to generate a variety of market return scenarios for evaluation. The generation
of these scenarios and the assumptions as to policyholder behaviour involve numerous estimates and subjective judgements,
including those regarding expected market volatility, correlations of market returns and discount rates, utilisation of the benefit 
by policyholders under varying conditions, and policyholder lapsation. At each valuation date, Jackson assumes expected returns
based on risk-free rates as represented by the LIBOR forward curve rates as of that date and market volatility as determined 
with reference to implied volatility data and evaluations of historical volatilities for various indices. The risk-free spot rates as
represented by the LIBOR spot curve as of the valuation date are used to determine the present value of expected future cash
flows produced in the stochastic process.

With the exception of the GMDB, GMIB, GMWB and GMAB features of VA contracts, the financial guarantee features of
Jackson’s contracts are in most circumstances not explicitly valued, but the impact of any interest guarantees would be reflected
as they are earned in the current account value (i.e. the US GAAP liability).

For traditional life insurance contracts, provisions for future policy benefits are determined under US GAAP standards SFAS

60, ‘Accounting and Reporting by Insurance Enterprises’ using the net level premium method and assumptions as of the issue
date as to mortality, interest, policy lapses and expenses plus provisions for adverse deviation.

Institutional products are accounted for as investment contracts under IFRS with the liability classified as being in respect of
financial instruments rather than insurance contracts, as defined by IFRS 4. In practice, there is no material difference between 
the IFRS and US GAAP basis of recognition and measurement for these contracts.

D

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Notes on the Group financial statements
D: Life assurance businesses continued

D3: US insurance operations continued
Certain institutional products representing obligations issued in currencies other than US dollars have been hedged for changes
in exchange rates using cross-currency swaps. The fair value of derivatives embedded in funding agreements, as well as foreign
currency transaction gains and losses, are included in the carrying value of the trust instruments supported by funding
agreements recorded in other non-insurance liabilities.

f Reinsurance
The principal reinsurance ceded by Jackson outside the Group is on term life insurance, direct and assumed accident and health
business and GMIB variable annuity guarantees. In 2007, the premiums for such ceded business amounted to £60 million
(2006: £66 million). Net commissions received on ceded business and claims incurred ceded to external reinsurers totalled
£10 million and £47 million, respectively, during 2007 (2006: £12 million and £53 million respectively). There were no deferred
gains or losses on reinsurance contracts in either 2007 or 2006. The reinsurance asset for business ceded outside the Group was
£436 million (2006: £427 million).

g Effect of changes in assumptions used to measure insurance assets and liabilities
2007
The operating profit based on longer-term investment returns of £444 million for US insurance operations for 2007 has been
determined after taking account of several changes of assumptions during the year. Generally, assumptions were modified in
2007 to conform to more recent experience. These changes included revisions to the assumptions regarding mortality rates,
resulting in an increase in operating profits of £14 million, and utilisation of free partial withdrawal options, resulting in a decrease
to operating profits of £4 million. In addition, several smaller changes relating to lapse rates and other assumptions resulted in
a decrease of £2 million in operating profits. Combined with other minor modifications, the resulting net impact of all changes
during the year was an increase in pre-tax profits of £8 million.

2006
The operating profit based on longer-term investment returns of £398 million for US insurance operations for 2006 was
determined after taking account of several changes of assumptions during the year. Generally, assumptions were modified in
2006 to conform to more recent experience. These changes included revisions to the assumptions regarding utilisation of free
partial withdrawal options, resulting in a decrease in Deferred Acquisition Costs (DAC) of £12 million. In addition, several smaller
changes relating to lapse rates, mortality rates and other assumptions resulted in an increase of £6 million in DAC. Combined with
other minor modifications, the resulting net impact of all changes during the year was a decrease in pre-tax profits of £7 million.

h Amount, timing and uncertainty of future cash flows from insurance contracts
At 31 December 2007, the EEV basis value of in-force business of the US operations, after taking account of the cost of
encumbered capital, and the cost of the time value of financial options and guarantees, was £1,386 million (2006: £1,320 million).
This value has been determined after applying the principles of valuation described in note D1. The key assumptions in these
projections are the risk discount rates, which are 8.1 per cent (2006: 8.4 per cent) for variable annuity business and 4.8 per cent
(2006: 5.6 per cent) for other business, and the expected ultimate spread between the earned rate and the rate credited to
policyholders for single premium deferred annuity business of 1.75 per cent.

The sensitivity of the value of in-force business and net worth to changes in key assumptions is as follows:

Economic assumptions:

Discount rates – 1% increase
Interest rates (including consequential changes for assumed investment returns for all asset 

classes, market values of debt securities and all risk discount rates):
– 1% increase
– 1% decrease
Equity/property yields – 10% rise
Equity/property market values – 10% fall

Non-economic assumptions:

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease in base rates (i.e. increased longevity)

2007 £m

2006 £m

(129)

(127)

(120)
17
58
(63)

30
123
74

(190)
116
46
(58)

32
110
75

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D3: US insurance operations continued

i Sensitivity of IFRS basis profit and equity to market and other risks
i Currency fluctuations
Consistent with the Group’s accounting policies, the profits of the Group’s US operations are translated at average exchange
rates and shareholders’ equity at the closing rate for the reporting period. For 2007, the rates were US$2.00 (2006: US$1.84) and
US$1.99 (2006: US$1.96) to £1 sterling, respectively. A 10 per cent increase or decrease in these rates would reduce or increase
profit before tax attributable to shareholders, profit for the year and shareholders’ equity attributable to US insurance operations
respectively as follows:

A 10% increase in
exchange rates

A 10% decrease in 
exchange rates

Profit before tax attributable to shareholders
Profit for the year
Shareholders’ equity attributable to US insurance operations

2007 £m

2006 £m

2007 £m

2006 £m

(39)
(29)
(242)

(42)
(29)
(247)

48
35
296

51
35
293

ii Other sensitivities
The principal determinants of variations in operating profit based on longer-term returns are:

— Growth in the size of assets under management covering the liabilities for the contracts in force; 
— incidence of guarantees; and 
— spread returns for the difference between investment returns and rates credited to policyholders.

For the purpose of determining longer-term returns, adjustment is necessary for the normalisation of investment returns to
remove the effects of short-term volatility in investment returns.

— Amortisation of deferred acquisition costs.

For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity business, acquisition
costs are deferred and amortised in line with expected gross profits on the relevant contracts. For interest-sensitive business, the
key assumption is the expected long-term spread between the earned rate and the rate credited to policyholders, which is based
on an annual spread analysis. In addition, expected gross profits depend on mortality assumptions, assumed unit costs and
terminations other than deaths (including the related charges) all of which are based on a combination of actual experience 
of Jackson, industry experience and future expectations. A detailed analysis of actual experience is measured by internally
developed mortality and persistency studies. For variable annuity business, the key assumption is the expected long-term level of
equity market returns, which for 2007 and 2006 was 8.4 per cent per annum implemented using a mean reversion methodology.
These returns affect the level of future expected profits through their effects on the fee income and the required level of provision
for guaranteed minimum death benefit claims.

D

— Variations in fees and other income, offset by variations in market value adjustment payments and, where necessary,

strengthening of liabilities.

Except to the extent of mortality experience, which primarily affects profits through variations in claim payments and GMDB
reserves, the profits of Jackson are relatively insensitive to changes in insurance risk.

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Notes on the Group financial statements
D: Life assurance businesses continued

D3: US insurance operations continued
iii Exposure to equity risk
As noted in note D3(d), Jackson is exposed to equity risk through the options embedded in the fixed indexed liabilities and
GMDB and GMWB guarantees included in certain VA benefits. This risk is managed using a comprehensive equity hedging
programme to minimise the risk of a significant economic impact as a result of increases or decreases in equity market levels while
taking advantage of naturally offsetting exposures in Jackson’s operations. Jackson purchases external futures and options that
hedge the risks inherent in these products, while also considering the impact of rising and falling separate account fees. As a
result of this hedging programme, if the equity markets were to increase, Jackson’s free-standing derivatives would decrease in
value. However, over time, this movement would be broadly offset by increased separate account fees and reserve decreases,
net of the related changes to amortisation of deferred acquisition costs. Due to the nature of the free-standing and embedded
derivatives, this hedge, while highly effective on an economic basis, may not completely mute the immediate impact of the 
market movements as the free-standing derivatives reset immediately while the hedged liabilities reset more slowly (see note D3(e)
for further details on the valuation of the guarantees) and fees are recognised prospectively. It is estimated that an immediate
increase in the equity markets of 10 per cent would result in an accounting charge, net of related DAC amortisation, before tax 
of up to £30 million (2006: £20 million), excluding the impact on future separate account fees. After related deferred tax there
would have been an estimated reduction in shareholders’ equity at 31 December 2007 of up to £20 million (2006: £13 million).
An immediate decrease in the equity markets of 10 per cent would result in an approximately equal and opposite estimated effect
on profit and shareholders’ equity. The actual impact on financial results would vary contingent upon the volume of new product
sales and lapses, changes to the derivative portfolio, correlation of market returns and various other factors including volatility,
interest rates and elapsed time.

In addition, Jackson is also exposed to equity risk from its holding of equity securities, partnerships in investment pools and

other financial derivatives. 

A 10 per cent decrease in their value would have given rise to an estimated £76 million (2006: £66 million) reduction in pre-tax

profit, net of related changes in amortisation of DAC, for 2007. After related deferred tax there would have been an estimated
£50 million (2006: £43 million) reduction in shareholders’ equity at 31 December 2007. A 10 per cent increase in their value
would have an approximately equal and opposite effect on profit and shareholders’ equity.

iv Exposure to interest rate risk
Notwithstanding the market risk exposure described in note D3(d), except in the circumstances of interest rate scenarios where
the guarantee rates included in contract terms are higher than crediting rates that can be supported from assets held to cover
liabilities, the accounting measurement of liabilities of Jackson products is not generally sensitive to interest rate risk. This position
derives from the nature of the products and the US GAAP basis of measurement described in notes D3(c) and D3(e).

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D3: US insurance operations continued
However, the debt securities and related derivatives are marked to market value. Value movements on derivatives, again net 
of related changes to amortisation of DAC and deferred tax, are recorded within profit and loss. Market value movements on 
debt securities, net of related changes to amortisation of DAC and deferred tax, are recorded within the statement of changes 
in equity. The estimated sensitivity of these items and policyholder liabilities to a one per cent decrease and increase in interest
rates at 31 December 2007 and 2006 is as follows:

Profit and loss
Direct effect

Derivatives value change
Policyholder liabilities

Related effect on amortisation of DAC

Pre-tax profit effect 

Operating profit based on longer-term investment returns
Short-term fluctuations in investment returns 

Related effect on charge for deferred tax

Net profit effect

Statement of changes in equity

Direct effect on carrying value of debt securities
Related effect on amortisation of DAC
Related effect on movement in deferred tax

Net effect 

Total net effect on IFRS equity

A 1% decrease in
interest rates

A 1% increase in 
interest rates

2007 £m

2006 £m

2007 £m

2006 £m

(116)
(38)
52

(15)
(87)
(102)
36

(66)

848
(212)
(223)

413

347

(95)
(7)
29

(2)
(71)
(73)
26

(47)

858
(214)
(225)

419

372

163
29
(58)

11
123
134
(47)

87

(848)
212
223

(413)

(326)

109
3
(30)

1
81
82
(29)

53

(858)
214
225

(419)

(366)

D

j Duration of liabilities
The Group uses cash flow projections of expected benefit payments as part of the determination of the value of in-force business
when preparing EEV basis results. The maturity profile of the cash flows used for that purpose for 2007 and 2006 is as follows:

Policyholder liabilities

Expected maturity: 
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

2007 £m

2006 £m

Fixed
annuity 
and other
business
(including
GICs and
similar
contracts)

19,821

%

51
26
11
5
3
4

Variable
annuity

15,027

%

48
30
13
6
2
1

Fixed
annuity
and other
business
(including 
GICs and
similar
contracts)

20,379

%

53
26
11
5
3
2

Variable
annuity

11,367

%

48
30
13
6
2
1

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The maturity tables shown above have been prepared on a discounted basis. Details of undiscounted cash flows for investment
contracts are shown in note G2.

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Notes on the Group financial statements
D: Life assurance businesses continued

D4: Asian insurance operations

a Summary balance sheet at 31 December 2007

Assets
Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and other intangible assets

Total

Other non-investment and non-cash assets
Investments of long-term business and other operations:

Investment properties
Financial investments:

Loansnote ii
Equity securities and portfolio holdings in unit trusts
Debt securitiesnote iii
Other investments
Deposits

Total investments

Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity
Minority interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus of with-profits funds:

Insurance contract liabilities
Investment contract liabilities with discretionary participation features
Investment contract liabilities without discretionary participation features
Unallocated surplus of with-profits funds

Total

Other non-insurance liabilities

Total liabilities

Total equity and liabilities

With-profits Unit-linked 
business assets and
liabilities
£m

note i
£m

Other
£m 

Total
£m

Asian insurance
operations

2007

2006

Total
£m

111
612

723

602

41

904
6,894
5,391
87
408

–
–

–

134

–

560
4,472
2,329
13
44

7,418

194

–
–

–

58

–

37
4,728
1,901
6
118

6,790

123

111
745

856

570

14

490
604
2,690
23
215

4,036

362

111
745

856

762

14

1,087
9,804
6,920
42
377

18,244

13,725

679

618

7,746

6,971

5,824

20,541

15,668

–
–

–

–
–

–

1,369
7

1,376

1,369
7

1,376

1,287
–

1,287

6,280
84
37
146

6,547

1,199

7,746

6,971
–
–
–

6,971

–

3,661
–
–
–

3,661

787

16,912
84
37
146

17,179

1,986

6,971

4,448

19,165

7,746

6,971

5,824

20,541

12,706
68
27
88

12,889

1,492

14,381

15,668

Notes
i

The balance sheet for with-profits business comprises the with-profits assets and liabilities of the Hong Kong, Malaysia and Singapore with-profits
operations. Assets and liabilities of other participating business are included in the column for ‘other business’.

ii The loans of the Group’s Asian insurance operations of £1,087 million comprise mortgage loans of £132 million, policy loans of £430 million and 

other loans of £525 million. The mortgage and policy loans are secured by properties and life insurance policies respectively. The majority of the other
loans are commercial loans held by the Malaysian operation and which are all investment graded by two local rating agencies.

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D4: Asian insurance operations continued
Notes continued
iii Credit quality of debt securities

The following table summarises the credit quality of the debt securities of the Asian insurance operations as at 31 December 2007 by rating agency
rating:

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Other

Total debt securities

With-profits
business
£m

Unit-linked
business
£m

1,367
242
299
142
8

2,058

16
7
11
12
58

104

167

2,329

660
153
271
34
47

1,165

185
19
16
7
–

227

509

1,901

Other
business
£m 

257
1,599
105
17
94

2,072

–
19
1
–
–

20

598

2,690

Total
£m

2,284
1,994
675
193
149

5,295

201
45
28
19
58

351

1,274

6,920

Of the £598 million debt securities for other business which are not rated in the table above, £317 million are in respect of
government bonds, £83 million corporate bonds rated as investment grade by local external ratings agencies, and £71 million
structured deposits issued by banks which are themselves rated but where the specific deposits have not been.

Summary policyholder liabilities (net of reinsurance) and unallocated surplus
The policyholder liabilities (net of reinsurance of £12 million (2006: £8 million)) and unallocated surplus shown in the table above
reflect the following balances:

With-profits business
Unallocated surplus of Asian with-profit operations
Unit-linked business
Other business

2007 £m

2006 £m

D

6,397
146
6,971
3,653

5,410
88
4,134
3,249

17,167

12,881

At 31 December 2007, the policyholder liabilities (net of reinsurance) and unallocated surplus for Asian operations of
£17.2 billion (2006: £12.9 billion) comprised the following:

Singapore
Hong Kong
Taiwan
Malaysia
Japan
Other countries

Total Asian operations

2007 £m

2006 £m

5,462
3,901
2,781
1,201
695
3,127

4,355
3,045
2,249
895
572
1,765

17,167

12,881

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Notes on the Group financial statements
D: Life assurance businesses continued

D4: Asian insurance operations continued

b Products and guarantees
The life insurance products offered by the Group’s Asian operations include a range of with-profits and non-participating term,
whole life, endowment and unit-linked policies. The Asian operations also offer health, disability, critical illness and accident
coverage to supplement its core life products.

The terms and conditions of the contracts written by the Asian operations and, in particular, the products’ options and

guarantees, vary from territory to territory depending upon local market circumstances.

In general terms, the Asian participating products provide savings and protection where the basic sum assured can be
enhanced by a profit share (or bonus) from the underlying fund as determined at the discretion of the insurers. The Asian
operations’ non-participating term, whole life and endowment products offer savings and/or protection where the benefits are
guaranteed or determined by a set of defined market related parameters. Unit-linked products combine savings with protection,
the cash value of the policy depends on the value of the underlying unitised funds. Accident and Health (A&H) policies provide
mortality or morbidity benefits and include health, disability, critical illness and accident coverage. A&H products are commonly
offered as supplements to main life policies but can be sold separately.

Subject to local market circumstances and regulatory requirements, the guarantee features described in note D2(c) in respect
of UK business broadly apply to similar types of participating contracts written in the Hong Kong branch, Singapore and Malaysia.
Participating products have both guaranteed and non-guaranteed elements.

Non-participating long-term products are the only ones where the insurer is contractually obliged to provide guarantees on 

all benefits. Investment-linked products have the lowest level of guarantee if indeed they have any.

Product guarantees in Asia can be broadly classified into four main categories; namely premium rate, cash value and interest

rate guarantees, policy renewability and convertibility options.

The risks on death coverage through premium rate guarantees are low due to appropriate product pricing.

Cash value and interest rate guarantees are of three types:

— Maturity values

Maturity values are guaranteed for non-participating products and on the guaranteed portion of participating products.
Declared annual bonuses are also guaranteed once vested. Future bonus rates and cash dividends are not guaranteed on
participating products.

— Surrender values

Surrender values are guaranteed for non-participating products and on the guaranteed portion of participating products.
The surrender value of declared reversionary bonuses are also guaranteed once vested.

Market value adjustments and surrender penalties are used where the law permits such adjustments in cash values.

— Interest rate guarantees

It is common in Asia for regulations or market driven demand and competition to provide some form of capital value protection
and minimum crediting interest rate guarantees. This would be reflected within the guaranteed maturity and surrender values.
The guarantees are borne by shareholders for non-participating and investment-linked (non-investment guarantees only)

products. Participating product guarantees are predominantly supported by the segregated life funds and their estates.

The most significant book of non-participating business in the Asian operations is Taiwan’s whole of life contracts. For these
contracts there are floor levels of policyholder benefits that accrue at rates set at inception which are set by reference to minimum
terms established by local regulation also at the time of inception. These rates do not vary subsequently with market conditions.
Under these contracts, the cost of premiums are also fixed at inception based on a number of assumptions at that time,
including long-term interest rates, mortality assumptions and expenses. The guaranteed maturity and surrender values reflect 
the pricing basis. The main variable that determines the amounts payable under the contracts is the duration of the contracts,
which is determined by death or surrender. The sensitivity of the IFRS result for these contracts is shown in note (h) below.

Whole of life contracts with floor levels of policyholder benefits that accrue at rates set at inception are also written in the
Korean life operations, though to a much less significant extent than in Taiwan. The Korean business has non-linked liabilities 
and linked liabilities at 31 December 2007 of £261 million and £728 million respectively (2006: £226 million and £316 million
respectively). The business is much less sensitive to returns than Taiwan with a higher proportion of linked and health business.
The other area of note in respect of guarantees is the Japanese business where pricing rates are higher than current bond
yields. Lapse risk is a feature in that policyholders could potentially surrender their policies on guaranteed terms if interest rates
significantly increased leaving the potential for losses if bond values had depreciated significantly. However, the business is
matched to a relatively short realistic liability duration.

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Prudential plc Annual Report 2007

D4: Asian insurance operations continued
The method for determining liabilities of insurance contracts for UK GAAP, and hence IFRS, purposes for some Asian operations
is based on US GAAP principles and this method applies to contracts with cash value and interest rate guarantees. Following
standard US GAAP procedure, premium deficiency reserve calculations are performed each year to establish whether the
carrying values of the liabilities are sufficient.

On the US GAAP basis the calculations are deterministic, that is to say based on a single set of projections, and expected 

long-term rates of return are applied.

c Exposure to market risk
The Asian operations sell with-profits and unit-linked policies and, although the with-profits business generally has a lower
terminal bonus element than in the UK, the investment portfolio still contains a proportion of equities and, to a lesser extent,
property. Non-participating business is largely backed by debt securities or deposits. With the principal exception of Taiwan’s
whole of life policy book, as described in note (h) below, the exposure to market risk of the Group arising from its Asian
operations is at modest levels. This arises from the fact that the Asian operations have a balanced portfolio of with-profits, 
unit-linked and other types of business.

d Process for setting assumptions and determining liabilities
The future policyholder benefit provisions for Asian businesses in the Group’s IFRS accounts and previously under the MSB, 
are determined in accordance with methods prescribed by local GAAP adjusted to comply, where necessary, with UK GAAP.
For Asian operations in countries where local GAAP is not well established and in which the business written is primarily 
non-participating and linked business, US GAAP is used as the most appropriate reporting basis. Of the more significant Asian
operations, this basis is applied in Taiwan, Japan and Vietnam. The future policyholder benefit provisions for non-linked business
are determined under FAS 60 using the net level premium method, with an allowance for surrenders, maintenance and claims
expenses. Rates of interest used in establishing the policyholder benefit provisions vary by operation depending on the
circumstances attaching to each block of business.

For the traditional business in Taiwan, the economic scenarios used to calculate the IFRS results reflect the assumption of 
a phased progression of bond yields from current rates to long-term expected rates. The projections assume that the current 
bond yields of around 2.5 per cent (2006: 2 per cent) trend towards 5.5 per cent (2006: 5.5 per cent) at 31 December 2013
(2006: 2013).

e Reinsurance
The Asian businesses cede only minor amounts of business outside the Group with immaterial effects on reported profit. During
2007, reinsurance premiums for externally ceded business were £52 million (2006: £47 million) and the reinsurance assets were
£12 million (2006: £8 million) in aggregate.

D

f Effect of changes in bases and assumptions used to measure insurance assets and liabilities
There are no changes of assumptions that had a material impact on the 2007 and 2006 results of Asian operations.

g Amount, timing and uncertainty of future cash flows from insurance contracts
At 31 December 2007, the EEV basis value of in-force business of the Asian operations, after taking account of the cost of
encumbered capital and the cost of the time value of financial options and guarantees was £2,770 million (2006: £1,628 million).
The most significant businesses in Asia are in Hong Kong, Malaysia, Singapore and Taiwan. These businesses account for 
74 per cent (2006: 75 per cent) of the total value of business in-force for the Asian operations. These EEV basis in-force values
have been determined after applying the principles of valuation described in section D1 and the following key assumptions 
for the four most significant businesses.

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Notes on the Group financial statements
D: Life assurance businesses continued

D4: Asian insurance operations continued

Hong Kong*
Malaysia
Singapore
Taiwan

Risk discount
rate (in-force
business)†

6.0
9.1
6.8
9.8

2007 %

Expected
long-term
rate of
inflation

2.25
2.75
1.75
2.25

Government
bond yield

Risk discount
rate (in-force
business)†

4.1
6.5
4.25
5.5

6.8
9.2
6.9
9.3

2006 %

Expected
long-term
rate of
inflation

2.25
3.00
1.75
2.25

Government
bond yield

4.7
7.0
4.5
5.5

*Hong Kong business is predominantly US dollar denominated.
† For 2007, cash rates rather than government bond yields were used in setting the risk discount rates for Malaysia, Singapore, Taiwan and for 
Hong Kong dollar denominated business. For 2006, cash rates were used for these operations and for all Hong Kong business (i.e. including US dollar 
denominated business).

The most significant equity holdings in Asian operations are in Hong Kong, Malaysia and Singapore. The arithmetic average
equity return assumptions for these three territories at 31 December 2007 were 8.1 per cent, 12.5 per cent and 9.3 per cent
respectively (2006: 8.7 per cent, 12.8 per cent and 9.3 per cent respectively).

For Taiwan the same assumptions are applied as under IFRS (see note (d) above).

The sensitivity of the value of in-force business and net worth to changes in key assumptions is as follows:

Economic assumptions:

Discount rates – 1% increase
Interest rates (including consequential changes for assumed investment returns for all assets 

classes, market values of debt securities and all risk discount rates):
– 1% increase
– 1% decrease
Equity/property yields – 10% rise
Equity/property market values – 10% fall

Non-economic assumptions:

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease in base rates (i.e. increased longevity)

2007 £m

2006 £m

(386)

(271)

(29)
2
234
(136)

54
142
98

42
(115)
154
(99)

45
93
77

In addition to these disclosures, for Asian operations as a whole it should be noted that the cash flows of the Taiwan life business
are particularly sensitive to projected rates of investment return (as described in note (h)(iii) below).

h Sensitivity of IFRS basis profit and equity to market and other risks
Currency translation
Consistent with the Group’s accounting policies, the profits of the Asian operations are translated at average exchange rates and
shareholders’ equity at the closing rate for the reporting period. For 2007, the rates for the most significant operations are given
in note B4.

A 10 per cent increase or decrease in these rates and those of other Asian operations would have reduced or increased profit

before tax attributable to shareholders, profit for the year and shareholders’ equity, excluding goodwill, attributable to Asian
operations respectively as follows:

Profit before tax attributable to shareholders
Profit for the year
Shareholders’ equity, excluding goodwill, attributable to Asian operations

(16)
(10)
(124)

(33)
(21)
(116)

20
13
151

34
25
143

A 10% increase in 
exchange rates

A 10% decrease in 
exchange rates

2007 £m

2006 £m

2007 £m

2006 £m

208

Prudential plc Annual Report 2007

D4: Asian insurance operations continued

Other risks
i With-profits business
Similar principles to those explained for UK with-profits business apply to profit emergence for the Asian with-profits business.
Correspondingly, the profit emergence reflects bonus declaration and is relatively insensitive to period by period fluctuations in
insurance risk or interest rate movements.

ii Unit-linked business
As for the UK insurance operations, the profits and shareholders’ equity related to the Asian operations is primarily driven by
charges related to invested funds. For the Asian operations, substantially all of the contracts are classified as insurance contracts
under IFRS 4, i.e. containing significant insurance risk. The sensitivity of profits and equity to changes in insurance risk is minor
and, to interest rate risk, not material.

iii Other business
Taiwan whole of life business – interest rate risk on deferred acquisition costs and policyholders’ liabilities
The principal other business of Asian operations is the traditional whole of life business written in Taiwan.

The in-force business of the Taiwan life operation includes traditional whole of life policies where the premium rates have
been set by the regulator at different points for the industry as a whole. Premium rates were set to give a guaranteed minimum
sum assured on death and a guaranteed surrender value on early surrender based on prevailing interest rates at the time of policy
issue. Premium rates also included allowance for mortality and expenses. The required rates of guarantee have fallen over time 
as interest rates have reduced from a high of eight per cent to current levels of around 2.5 per cent. The current low level of bond
rates in Taiwan gives rise to a negative spread for the majority of these policies. The current cash cost of funding in-force negative
spread in Taiwan is around £45 million a year.

The profits attaching to these contracts are particularly affected by the rates of return earned, and estimated to be earned, on 

the assets held to cover liabilities and on future investment income and contract cash flows. Under IFRS, the insurance contract
liabilities of the Taiwan business are determined on the US GAAP basis as applied previously under UK GAAP. Under this basis,
the policy liabilities are calculated on sets of assumptions, which are locked in at the point of policy inception, and a deferred
acquisition cost is held in the balance sheet.

The adequacy of the insurance contract liabilities is tested by reference to best estimates of expected investment returns on

policy cash flows and reinvested income. The assumed earned rates are used to discount the future cash flows. The assumed
earned rates consist of a long-term best estimate determined by consideration of long-term market conditions and rates assumed
to be earned in the trending period. For 2007 and 2006, it has been projected that rates of return for Taiwanese bond yields will
trend from the then current levels of some 2.5 per cent (2.0 per cent) to 5.5 per cent by 31 December 2013. 

The liability adequacy test results are sensitive to the attainment of the trended rates during the trending period. Based on the
current asset mix, margins in other contracts that are used in the assessment of the liability adequacy tests and currently assumed
future rates of return, if interest rates were to remain at current levels in 2008 and 2009 and the target date for attainment of the
long-term bond yield deferred to 31 December 2015, the premium reserve, net of deferred acquisition costs, would be sufficient.
If interest rates were to remain at current levels beyond the end of 2009 with the date of the attainment of the long-term rate
further delayed, the margin within the net GAAP reserve will reduce further.

However, the need to write off deferred acquisition costs or increase the liabilities, and by how much, would be affected by
the impact of new business written between 31 December 2007 and the future reporting dates to the extent that the business is
taken into account as part of the liability adequacy testing calculations for the portfolio of contracts. 

The adequacy of the liability is also sensitive to the level of the projected long-term rate on bonds. The current long-term
assumption of 5.5 per cent has been determined on a prudent best estimate basis by reference to detailed assessments of the
financial dynamics of the Taiwanese economy. In the event that the rate applied was altered, the carrying value of the deferred
acquisition costs and policyholder liabilities would potentially be affected.

At 31 December 2007, if the assumed long-term bond yield applied had been reduced by 0.5 per cent from 5.5 per cent to
5.0 per cent and continued to apply the same progression period to 31 December 2013, by assuming bond yields increase from
current levels in equal annual instalments to the long-term rate, the premium reserve, net of deferred acquisition costs, would
have been sufficient. The impact of reducing the long-term rate by a further 0.5 per cent to 4.5 per cent would have been such
that the net GAAP reserve would have met the liability adequacy test but with no margin available to cover further deterioration.
An additional 0.5 per cent reduction in the assumed long-term rate from 4.5 per cent to 4.0 per cent would lead to a charge of
some £200 million.

D

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Notes on the Group financial statements
D: Life assurance businesses continued

D4: Asian insurance operations continued
The adequacy of the Taiwan insurance contract liabilities is also sensitive to movements in short-term movements in market
interest rates. This is because a reduction in the current interest rates would alter the progression rate to the long-term rate 
and the assumed timing of attainment of the rate may be insufficient and they would have been deferred. If the interest rates 
at 31 December 2006 of circa 2 per cent had been lower by 0.5 per cent and the date for the attainment of the long-term rate
deferred by one year to 2014 the effect on the net premium reserve would have been a charge of approximately £60 million.
If the interest rate at 31 December 2007 of circa 2.5 per cent had been lower by 0.5 per cent with the same progression 
period and long-term rate the net premium reserve would have been adequate and no charge would have been necessary. 

For the Korean and Japanese life business exposures described in note (b) above, the results are comparatively unaffected 
by changes of assumption. The accounts basis value of liabilities for both operations are of a similar order of magnitude to those
that apply for the purposes of Group solvency calculations under the Insurance Groups Directive (IGD).

Interest rate risk for other business excluding Taiwan
In addition to the sensitivity of the Taiwan results to the impact of current period and longer-term interest rates on liability
adequacy tests, as described above, the other business and solvency capital of Asian operations are also sensitive to the 
vagaries of routine movements in interest rates.

Asian operations offer a range of insurance and investment products, predominantly with-profits and non-participating 

term, whole life endowment and unit linked.

Excluding with-profit and unit-linked business along with Taiwan, which is detailed above, 72 per cent (2006: 78 per cent) 
of the bond portfolio for other business of Asian operations at 31 December 2007 was held in Japan, Singapore and Vietnam 
with corporate bond rates varying from territory to territory and ranging from 1.5 per cent to 9.1 per cent at 31 December 2007
(1.7 per cent to 8.8 per cent at 31 December 2006) for these three countries. An analysis of movements in bond rates during
previous periods and its impact on IFRS basis profit or loss and shareholders’ equity has been undertaken, with reasonably
possible movements for these countries being considered to be 0.25 per cent for Japan, 0.5 per cent for Singapore and 
1.0 per cent for Vietnam.

Based on these movements, plus indicative changes for bonds held in other Asian operations within the region, the impact 

on IFRS basis profit or loss and shareholders’ equity from a reasonably possible change in interest rates for Asian operations
excluding Taiwan at 31 December 2007 has been assessed, with rate movements ranging from 0.25 per cent to 1.0 per cent
(2006: 0.25 per cent to 1.0 per cent) dependent on country. Looking at the region in aggregate and noting that interest rates are
unlikely to move consistently by the same degree from period to period, the range of movements considered to be reasonably
possible would result in a change in IFRS profit or loss of plus or minus £30 million (2006: £32 million). These amounts, if they
arose, would be recorded within the category short-term fluctuations in investment returns in the Group’s supplementary 
analysis of profit before tax. After adjusting for deferred tax the reasonably possible effect on shareholders’ equity is plus or
minus £22 million (2006: £24 million). 

210

Prudential plc Annual Report 2007

D4: Asian insurance operations continued
Equity price risk
The principal holders of equity securities are the Taiwan, Singapore and Vietnam businesses. For the Taiwan and Singapore
operations market changes have a direct effect on profit and loss with no matching effect on the carrying value of policyholder
liabilities. This is also true for the Vietnam business. However, to the extent that equity investment appreciation is realised
through sales of securities then policyholders’ liabilities are adjusted to the extent that policyholders’ participate.

The impact of a 10 per cent change in equity prices for shareholder-backed Asian other business, which would be reflected 

in the short-term fluctuation component of the Group’s supplementary analysis of profit before tax, would be as follows:

Pre-tax
Related deferred tax (where applicable)

Net effect on profit and equity

2007 £m

2006 £m

10% 
increase

10%
decrease

10% 
increase

10% 
decrease

73
(5)

68

(73)
5

(68)

67
(8)

59

(67)
8

(59)

i Duration of liabilities
The Group uses cash flow projections of expected benefit payments as part of the determination of the value of in-force business
when preparing EEV basis results. The maturity profile of the cash flows, taking account of expected future premiums and
investment returns, is as follows:

Policyholder liabilities

Expected maturity: 
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

2007 £m

2006 £m

17,033

12,801

%

22
22
16
13
9
18

%

22
20
16
13
10
19

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Notes on the Group financial statements
D: Life assurance businesses continued

D5: Capital position statement for life assurance businesses

a Summary statement
The Group’s estimated capital position for life assurance businesses with reconciliations to shareholders’ equity is shown below.
Available capital for each fund or group of companies is determined by reference to local regulation at 31 December 2007 and 2006.

2007 £m

Other UK
life
assurance
Total PAC subsidiaries
and 
funds
note ii

with-
profits
fund

SAIF

WPSF
note i

Asian life
Total life
assurance assurance
Jackson subsidiaries operations

Parent
company
and share-
holders’
equity of
other
subsidiaries
M&G and funds

Group
total

–
–

–
–

–

–
–

–
–

–

–
–

–
–

–

550
–

550
814

2,690
–

2,690
–

1,258
111

1,369
–

4,498
111

4,609
814

271
1,153

1,424
–

(723) 4,046
1,341

77

(646) 5,387
814

–

1,364

2,690

1,369

5,423

1,424

(646) 6,201

– 14,205 14,205

– (4,178) (4,178)

–

–

–

–

146 14,351

– (4,178)

(4)
–

(15)
–

(19)
–

(143) (1,928)
125

–

(790) (2,880)
125

–

–

(530)

(530)

– (1,117) (1,117)

–

–

–

–

–

(530)

– (1,117)

4

0

355

359

(239) 1,364

(96) 1,388

8,720

8,720

(382)

(439)

(740) 7,159

0

8,720

8,720

982

2,251

629 12,582

31 December 2007

Group shareholders’ equity
Held outside long-term funds:

Net assets
Goodwill

Total

Held in long-term fundsnote iii
Total Group shareholders’ equity

Adjustments to regulatory basis
Unallocated surplus of 

with-profits fundsnote v

Shareholders’ share of 
realistic liabilities

Deferred acquisition costs of 

non-participating business and 
goodwill not recognised for 
regulatory reporting purposes

Jackson surplus notesnote iv
Adjustment from IAS 19 basis 

pension surplus attributable 
to WPSF to pension liability 
for regulatory purposesnote vii

Valuation difference on PAL 
between IFRS basis and 
regulatory basis

Other adjustments to restate 

these amounts to a regulatory 
basis (with SAIF and the WPSF 
on a Peak 2 realistic basis)note v

Total adjustments

Total available capital resources 
of life assurance businesses 
on local regulatory bases

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Prudential plc Annual Report 2007

D5: Capital position statement for life assurance businesses continued

31 December 2007

Policyholder liabilities
With-profits liabilities of UK 

regulated with-profits funds:
Insurance contracts
Investment contracts (with 

discretionary participating features)

Total

Other liabilities:

Insurance contracts:

With-profits liabilities of 

non-UK regulated funds

Unit-linked, including variable annuity
Other life assurance business

Investment contracts without discretionary 
participation features (principally 
unit-linked and similar contracts in the 
UK and GIC liabilities of Jackson)note vi

Total

Total policyholder liabilities 

shown in the consolidated 
balance sheet

2007 £m

Other UK
life
Total PAC assurance
with- subsidiaries
profits and funds
note ii

fund

SAIF

WPSF
note i

Asian life
assurance
subsidiaries

Total life
assurance
operations

Jackson

12,672 34,029 46,701

693 28,773 29,466

13,365 62,802 76,167

–

–

–

–

–

–

3,307

50,008

84

29,550

3,391

79,558

2,029

8,198 15,027
2,029
255 11,494 11,749 14,121 17,899

2,973
6,971
3,661

2,973
32,225
47,430

14

14 12,059

1,922

37

14,032

255 13,537 13,792 34,378 34,848

13,642

96,660

13,620 76,339 89,959 34,378 34,848

17,033 176,218

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Notes on the Group financial statements
D: Life assurance businesses continued

D5: Capital position statement for life assurance businesses continued

2006 £m

Other UK
life
Total PAC assurance
with- subsidiaries
and funds
profits
note ii
fund

SAIF

WPSF
note i

Asian life
Total life
assurance assurance
Jackson subsidiaries operations

M&G

Parent
company
and share-
holders’
equity of
other
subsidiaries
Egg and funds

Group
total

–
–

–
–

–

–
–

–
–

–

–
–

–
–

–

612
–

612
700

1,312

2,656
–

2,656
–

2,656

1,176
111

1,287
–

1,287

4,444
111

4,555
700

5,255

230
1,153

1,383
–

1,383

292
–

292
–

292

(1,519)
77

(1,442)
–

3,447
1,341

4,788
700

(1,442)

5,488

– 13,511 13,511

– (4,000)

(4,000)

–

–

–

–

88 13,599

– (4,000)

(5)
–

(26)
–

(31)
–

(146)
–

(1,712)
127

(673)
–

(2,562)
127

–

(244)

(244)

– (1,076)

(1,076)

–

–

–

–

–

(244)

– (1,076)

31 December 2006

Group shareholders’ equity
Held outside long-term funds:

Net assets
Goodwill

Total
Held in long-term fundsnote iii
Total Group shareholders’ equity

Adjustments to regulatory basis
Unallocated surplus of 

with-profits fundsnote v

Shareholders’ share of 
realistic liabilities

Deferred acquisition costs of 

non-participating business and 
goodwill not recognised for 
regulatory reporting purposes

Jackson surplus notesnote iv
Part of IAS 19 basis pension 

deficit attributable to WPSF 
not recognised for regulatory 
purposesnote vii

Valuation difference on PAL 
between IFRS basis and 
regulatory basis

Other adjustments to restate 

these amounts to a regulatory 
basis (with SAIF and the WPSF 
on a Peak 2 realistic basis)note v 5
0

Total adjustments

523

528

(263)

1,012

(136)

1,141

8,688

8,688

(409)

(573)

(721)

6,985

Total available capital resources 
of life assurance businesses 
on local regulatory bases

0

8,688

8,688

903

2,083

566 12,240

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Prudential plc Annual Report 2007

D5: Capital position statement for life assurance businesses continued

31 December 2006

Policyholder liabilities
With-profits liabilities of UK 

regulated with-profits funds:
Insurance contracts
Investment contracts 

(with discretionary 
participating features)

Total

Other liabilities:

Insurance contracts:

With-profits liabilities of 

non-UK regulated funds

Unit-linked, including 
variable annuity
Other life assurance 

business

Investment contracts without 
discretionary participation 
features (principally unit-
linked and similar contracts 
in the UK and GIC liabilities 
of Jackson)note vi

Total

Total policyholder liabilities 

shown in the consolidated 
balance sheet

2006 £m

Other UK
life
Total PAC assurance
with- subsidiaries
and funds
profits
note ii
fund

SAIF

WPSF
note i

Asian life
Total life
assurance assurance
Jackson subsidiaries operations

13,162 31,925 45,087

737 27,928 28,665

13,899 59,853 73,752

–

–

–

–

–

–

–

2,659 47,746

68 28,733

2,727 76,479

–

2,658

2,658

–

–

–

–

2,039

2,039

7,766 11,367

4,134 25,306

231 12,245 12,476 12,955 18,817

3,255 47,503

–

12

12 11,441

1,562

27 13,042

231 14,296 14,527 32,162 31,746 10,074 88,509

D

14,130 74,149 88,279 32,162 31,746 12,801 164,988

Notes
i WPSF unallocated surplus includes amounts related to the Hong Kong branch. Policyholder liabilities of the Hong Kong branch are included in the 

amounts of Asian life assurance subsidiaries.

ii Excluding PAC shareholders’ equity that are included in ‘parent company and shareholders’ equity of other subsidiaries and funds’.
iii The term shareholders’ equity held in long-term funds refers to the excess of assets over liabilities attributable to shareholders of funds which 

are required by law to be maintained with segregated assets and liabilities.
iv For regulatory purposes the Jackson surplus notes are accounted for as capital.
v Other adjustments to shareholders’ equity and unallocated surplus include amounts for the value of non-participating business for UK regulated 
with-profits funds, deferred tax, admissibility and other items measured differently on the regulatory basis. For 2006 the other adjustments for UK
regulated with-profits funds included inadmissible assets of the WPSF of £ (256) million. For Jackson the principal reconciling item is deferred tax 
related to deferred acquisition costs of £675 million (2006: £599 million).
Insurance business accounted for as financial instruments under IAS 39.
In determining the IAS 19 adjustment for the purposes of this table the surplus (deficit) in the Group’s main pension scheme used for the 
calculation includes amounts for investments in Prudential insurance policies (see note I1).

vi
vii

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Notes on the Group financial statements
D: Life assurance businesses continued

D5: Capital position statement for life assurance businesses continued

b Basis of preparation, capital requirements and management
Each of the Group’s long-term business operations is capitalised to a sufficiently strong level for its individual circumstances.
Details by the Group’s major operations are shown below.

i UK insurance operations
The FSA rules which govern the Prudential regulation of insurance form part of the Prudential Sourcebook for Insurers, the
General Prudential Sourcebook and Interim Prudential Sourcebook for Insurers. Overall, the net requirements of the General
Prudential Sourcebook are intended to align the capital adequacy requirements for insurance business more closely with those 
of banking and investment firms and building societies, for example, by addressing tiers of capital, rather than looking at net
admissible assets. An insurer must hold capital resources equal at least to the Minimum Capital Requirement (MCR).

The Prudential Sourcebook for Insurers also contains rules on Individual Capital Assessments. Under these rules and the rules 
of the General Prudential Sourcebook all insurers must assess for themselves the amount of capital needed to back their business.
If the FSA views the results of this assessment as insufficient, it may draw up its own Individual Capital Guidance for a firm, which
can be superimposed as a requirement.

PAC WPSF and SAIF
Under FSA rules, insurers with with-profits liabilities of more than £500 million must hold capital equal to the higher of the MCR
and the Enhanced Capital Requirement (ECR). The ECR is intended to provide a more risk responsive and ‘realistic’ measure of 
a with-profit insurer’s capital requirements, whereas the MCR is broadly speaking equivalent to the previous required minimum
margin under the Interim Prudential Sourcebook and satisfies the minimum EU Standards.

Determination of the ECR involves the comparison of two separate measurements of the firm’s resources requirement, which 

the FSA refers to as the ‘twin peaks’ approach.

The two separate peaks are:

i the requirement comprised by the mathematical reserves plus the ‘Long-Term Insurance Capital Requirement’ (LTICR),
together known as the ‘regulatory peak’; and

ii a calculation of the ‘realistic’ present value of the insurer’s expected future contractual liabilities together with projected ‘fair’
discretionary bonuses to policyholders, plus a risk capital margin, together known as the ‘realistic peak’.

Available capital of the WPSF and SAIF of £8.7 billion (2006: £8.7 billion) represents the excess of assets over liabilities on 
the FSA realistic basis. Unlike the previously discussed FRS 27 basis, realistic liabilities on the regulatory basis include the
shareholders’ share of future bonuses. These amounts are shown before deduction of the risk capital margin (RCM)
which is estimated to be £2.0 billion at 31 December 2007 (2006: £1.9 billion).

The FSA’s basis of setting the RCM is to target a level broadly equivalent to a Standard & Poor’s credit rating of BBB and to
judge this by ensuring there are sufficient assets to absorb a 1 in 200 year event. The RCM calculation achieves this by setting
rules for the determination of margins to cover defined stress changes in asset values and yields for market risk, credit risk and
termination risk for with-profits policies.

As noted in section D2(e)(ii), PAC has discretion in its management actions in the case of adverse investment conditions.

Management actions encompass, but are not confined to, investment allocation decisions, levels of reversionary bonuses, 
crediting rates and total claim values. To illustrate the flexibility of management actions, rates of regular bonus are determined 
for each type of policy primarily by targeting them at a prudent proportion of the long-term expected future investment return 
on the underlying assets. The expected future investment return is reduced as appropriate for each type of policy to allow 
for items such as expenses, charges, tax and shareholders’ transfers. However, the rates declared may differ by product type, 
or by date of payment of the premiums or date of issue of the policy, if the accumulated annual bonuses are particularly high 
or low relative to a prudent proportion of the achieved investment return.

When target bonus levels change, the PAC board has regard to the overall financial strength of the long-term fund when

determining the length of time over which it will seek to achieve the amended product target bonus level.

In normal investment conditions, PAC expects changes to regular bonus rates to be gradual over time and changes are 
not expected to exceed one per cent per annum over any year. However, discretion is retained as to whether or not a regular
bonus is declared each year, and there is no limit on the amount by which regular bonus rates can be changed.

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D5: Capital position statement for life assurance businesses continued
As regards smoothing of maturity and death benefits, in normal circumstances PAC does not expect most pay-out values on
policies of the same duration to change by more than 10 per cent up or down from one year to the next, although some larger
changes may occur to balance pay-out values between different policies. Greater flexibility may be required in certain circumstances,
for example following a significant rise or fall in market values (either sudden or over a period of years) and in such situations the
PAC board may decide to vary the standard bonus smoothing limits to protect the overall interests of policyholders.

For surrender benefits, any substantial fall in the market value of the assets of the with-profits sub-fund would lead to
immediate changes in the application of MVRs for accumulating with-profits policies, firstly to increase the size of MVRs 
already being applied and, secondly, to extend the range of policies for which an MVR is applied.

Other UK life assurance subsidiaries and funds
The available capital of £982 million (2006: £903 million) reflects the excess of regulatory basis assets over liabilities of the subsidiaries
and funds, before deduction of the capital resources requirement of £841 million (2006: £809 million).

The capital resources requirement for these companies broadly reflects a formula which, for active funds, equates 

to a percentage of regulatory reserves plus a percentage of death strains.

ii Jackson 
The regulatory framework for Jackson is governed by the requirements of the US NAIC approved risk-based capital standards.
Under these requirements life insurance companies report on a formula-based capital standard that they calculate by applying
factors to various asset, premium and reserve items. The formula takes into account the risk characteristics of a company,
including asset risk, insurance risk, interest rate risk and business risk.

The available capital of Jackson shown above of £2,251 million (2006: £2,083 million) reflects US regulatory basis assets less
liabilities excluding asset valuation reserves. The asset valuation reserve is designed to provide for future credit-related losses on
debt securities and losses on equity investments. Available capital includes a reduction for the effect of the interest maintenance
reserve, which is designed by state regulators to defer recognition of non-credit related realised capital gains and losses and to
recognise them rateably in the future.

Jackson’s risk-based capital ratio is significantly in excess of regulatory requirements.

iii Asian operations
The available capital shown above of £629 million (2006: £566 million) represents the excess of local regulatory basis assets 
over liabilities before deduction of required capital of £265 million (2006: £211 million). These amounts have been determined
applying the local regulations in each of the operations.

The businesses in Asia are subject to local capital requirements in the jurisdictions in which they operate. The Hong Kong
business branch of PAC and its capital requirements are subsumed within those of the PAC long-term fund. For the other material
Asian operations, the details of the basis of determining regulatory capital and regulatory capital requirements are as follows:

D

Singapore
In Singapore a risk based regulatory framework applies rather than one based on a net premium approach.

For participating business, a gross premium reserve, determined using prudent best estimate assumptions and which makes
allowance for future bonus, is held. The amount held is subject to a minimum of the higher of the assets attributed to participating
business and a gross premium reserve calculated on specified assumptions, but without allowance for future bonus, that include
prescribed provisions for adverse deviations (PADs).

For non-participating business, gross premium reserves are held. For linked business the value of units is held together with 

a non-unit reserve calculated in accordance with standard actuarial methodology.

Taiwan
Basic policy reserves are determined using a net premium method. Both mortality and interest rates are specified. For more
recent issues, the valuation rate of interest has been linked to the prevailing market rate on 10-year government bonds.

Solvency capital is determined using a risk-based capital approach.

Japan
Mathematical reserves for traditional business are determined on a net premium basis using prescribed mortality and interest
rates. Interest rates reflect the original pricing assumptions.

For linked business the value of units is held together with a non-unit reserve calculated in accordance with standard actuarial

methodology.

With regard to solvency, the adjusted solvency capital assets of the Company must exceed 200 per cent of the risk related

capital requirement value at risk. It is thus a risk-based capital approach.

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Notes on the Group financial statements
D: Life assurance businesses continued

D5: Capital position statement for life assurance businesses continued

Malaysia
Mathematical reserves for traditional business are determined on a modified net premium basis using prescribed mortality and
interest rates (no higher than four per cent).

For linked business the value of units is held together with a non-unit reserve calculated in accordance with standard actuarial

methodology.

The capital requirement is determined as four per cent of reserves plus a specified percentage of sums at risk. There is an

overriding minimum capital requirement of 100 million Malaysian Ringgit.

Vietnam
Mathematical reserves are calculated using a modified net premium approach, using a stable set of assumptions agreed with 
the regulator.

The capital requirement is determined as four per cent of reserves plus a specified percentage of sums at risk of 0.1 per cent
of sums at risk for policies with original term less than or equal to five years or 0.3 per cent of sums at risk for policies with original
term more than five years.

Korea
Policy reserves for traditional business are determined on net premium reserve basis using pricing mortality and prescribed
standard interest rates.

For linked business, the value of units is held together with the non-unit reserves calculated in accordance with regulatory

standard actuarial methodology.

The capital requirement in Korea is determined as four per cent of the policy reserves and expected claims after reinsurance.
Insurance companies in Korea are expected to maintain a level of free surplus in excess of the capital requirements with the usual
level of solvency margin being around 200 per cent of the required capital.

iv Group capital requirements
In addition to the requirements at individual company level, FSA requirements under the IGD apply additional prudential
requirements for the Group as a whole. Previously, whilst the Group owned Egg, it was required to comply with the broadly
equivalent requirements of the FCD. Discussion of the Group’s estimated IGD position at 31 December 2007 is provided in the
operating and financial review section of the Group’s 2007 Annual Report and in section C.

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D5: Capital position statement for life assurance businesses continued

c Movements in total available capital
Total available capital for the Group’s life assurance operations has changed during 2007 as follows:

Available capital at 31 December 2006
Changes in assumptions
Changes in management policy
Changes in regulatory requirements
New business and other factors

Available capital at 31 December 2007

Detail on the movement for 2006 is as follows:

Available capital at 31 December 2005
Changes in assumptions
Changes in management policy
Changes in regulatory requirements
New business and other factors

Available capital at 31 December 2006

Notes
i WPSF

Other UK life 
assurance
subsidiaries 
and funds
note iii

903
(33)
–
–
112

982

WPSF
note i

8,688
(335)
–
–
367

8,720

Other UK life 
assurance
subsidiaries 
and funds
note iii

759
(3)
–
80
67

903

WPSF
note i

7,979
61
–
–
648

8,688

2007 £m

Jackson
note ii

2,083
–
–
(7)
175

2,251

Asian life
assurance
subsidiaries

566
4
12
–
47

629

Group
total

12,240
(364)
12
(7)
701

12,582

2006 £m

Jackson
note ii

2,257
–
–
–
(174)

2,083

Asian life
assurance
subsidiaries

570
(2)
–
–
(2)

566

Group
total

11,565
56
–
80
539

12,240

D

The increase in 2007 reflects investment return earned on the opening available capital partially offset by the £335 million effect of assumption
changes and a £214 million impact from a change in the risk-free yield curve which affects the outlook for future investment returns. The £335 
million effect of assumption changes on a regulatory basis compares to the £392 million effect of change in assumptions on an IFRS basis as 
shown in note D2(g).

The £648 million increase in available capital in 2006 for new business and other factors incorporates the effects of the strong investment 

ii

returns in 2006 and the improved outlook for future investment returns at that time. 
Jackson
The increase of £168 million in 2007 reflects an underlying increase of £203 million (applying the 2007 year end exchange rate of 1.99) and 
£35 million of exchange translation loss.

The decrease of £174 million in 2006 reflected an underlying increase of £100 million (applying the 2006 year end exchange rate of 1.96) 

and £274 million of exchange translation loss.
iii Other UK life assurance subsidiaries and funds

The effect from the changes in assumptions of valuation interest rates on insurance liabilities is broadly matched by the corresponding effect on 
assets leaving no significant impact on the available capital.

The increase in available capital in 2006 from changes in regulatory requirements of £80 million was primarily due to regulatory changes for UK

regulated shareholder-backed non-participating business from the FSA’s policy statement PS06/14 confirmed in December 2006. The changes 
allowed liabilities for this business to incorporate more economic realism. Additional details are shown in note D2.

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Notes on the Group financial statements
D: Life assurance businesses continued

D5: Capital position statement for life assurance businesses continued

d Transferability of available capital
For PAC and all other UK long-term insurers, long-term business assets and liabilities must, by law, be maintained in funds
separate from those for the assets and liabilities attributable to non-life insurance business or to shareholders. Only the
‘established surplus’ – the excess of assets over liabilities in the long-term fund determined through a formal valuation – 
may be transferred so as to be available for other purposes. Distributions from the with-profits sub-fund to shareholders 
reflect the shareholders’ one-ninth share of the cost of declared policyholders’ bonuses.

Accordingly, the excess of assets over liabilities of the PAC long-term fund is retained within that company. The retention 
of the capital enables it to support with-profits and other business of the fund by, for example, providing the benefits associated
with smoothing and guarantees. It also provides investment flexibility for the fund’s assets by meeting the regulatory capital
requirements that demonstrate solvency and by absorbing the costs of significant events or fundamental changes in its long-term
business without affecting the bonus and investment policies.

For other UK long-term business subsidiaries, the amounts retained within the companies are at levels which provide an

appropriate level of capital strength in excess of the regulatory minimum.

For Jackson, capital retention is maintained at a level consistent with an appropriate rating by Standard & Poor’s. Currently
Jackson is rated AA. Jackson can pay dividends on its capital stock only out of earned surplus unless prior regulatory approval 
is obtained. Furthermore, dividends which exceed the greater of 10 per cent of Jackson’s statutory surplus or statutory net gain
from operations for the prior year require prior regulatory approval.

For Asian subsidiaries, the amounts retained within the companies are at levels that provide an appropriate level of capital

strength in excess of the local regulatory minimum. For ring-fenced with-profits funds, the excess of assets over liabilities is
retained with distribution tied to the shareholders’ share of bonuses through declaration of actuarially determined surplus. 
The Singapore and Malaysian businesses may, in general, remit dividends to the UK, provided the statutory insurance fund 
meets the capital adequacy standard required under local statutory regulations.

Available capital of the non-insurance business units is transferable to the life assurance businesses after taking account of 
an appropriate level of operating capital, based on local regulatory solvency targets, over and above basis liabilities. The economic
capital model described in section D1 (concentration of risks) takes into account restrictions on mobility of capital across the
Group with capital transfers to and from business units triggered at a solvency level consistent with these targets. The model
takes into account restrictions on the availability to the Group of the estate of the various with-profits funds throughout 
the Group.

e Sensitivity of liabilities and total capital to changed market conditions and capital management policies
Prudential manages its assets, liabilities and capital locally, in accordance with local regulatory requirements and reflecting the
different types of liabilities Prudential has in each business. As a result of the diversity of products offered by Prudential and 
the different regulatory requirements in which it operates, Prudential employs differing methods of asset/liability and capital
management, depending on the business concerned.

Stochastic modelling of assets and liabilities is undertaken in the UK, Jackson and Asia to assess the economic capital
requirements under different confidence intervals and time horizons. In addition, reserve adequacy testing under a range 
of scenarios and dynamic solvency testing is carried out, including under certain scenarios mandated by the UK, the US 
and Asian regulators.

A stochastic approach models the inter-relationship between asset and liability movements, taking into account asset
correlation, management actions and policyholder behaviour under a large number of alternative economic scenarios. These
scenarios are projected forward over a period of time, typically 25 years or longer, and the liabilities and solvency position of 
the fund are calculated in each scenario in each future year. The fund’s policy on management actions, including bonus and
investment policy, continue to be set in order that they are consistent with the available capital and the targeted risk of default.
The sensitivity of liabilities and other components of total capital vary depending upon the type of business concerned and

this conditions the approach to asset/liability management.

For example, for businesses that are most sensitive to interest rate changes, such as immediate annuity business, Prudential 

uses cash flow analysis to create a portfolio of debt securities whose value changes in line with the value of liabilities when 
interest rates change. This type of analysis helps protect profits from changing interest rates. This type of analysis is used in 
the UK for annuity business and by Jackson for its interest-sensitive and fixed indexed annuities and stable value products.

For businesses that are most sensitive to equity price changes, Prudential uses stochastic modelling and scenario testing 
to look at the future returns on its investments under different scenarios which best reflect the large diversity in returns that
equities can produce. This allows Prudential to devise an investment and with-profits policyholder bonus strategy that, on the
model assumptions, allows it to optimise returns to its policyholders and shareholders over time while maintaining appropriate
financial strength. Prudential uses this methodology extensively in connection with its UK with-profits business.

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D5: Capital position statement for life assurance businesses continued

f Intra-group arrangements in respect of SAIF
Should the assets of SAIF be inadequate to meet the guaranteed benefit obligations to the policyholders of SAIF, the PAC 
long-term fund would be liable to cover any such deficiency.

Due to the quality and diversity of the assets in SAIF and the ability of SAIF to revise guaranteed benefits in the event of an
asset shortfall, the directors believe that the probability of either the PAC long-term fund or the Group’s shareholders’ funds,
under their obligation to maintain the capital position of long-term funds generally, having to contribute to SAIF is remote.

D

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Notes on the Group financial statements
E: Asset management (including US broker-dealer) and other operations

The Group’s asset management operations are based in the UK, Asia and the US where they operate different models and 
under different brands tailored to their markets. 

Asset management in the UK is undertaken through M&G which is made up of three distinct businesses, being Retail,
Wholesale and Finance, and whose operations include retail asset management, institutional fixed income, pooled life and
pension funds, property and private finance. M&G also manage the Group’s balance sheet.

Asset management in Asia serves both the life companies in Asia by managing the life funds and funds underlying the
investment linked products and third party customers through mutual fund business. Asia offers mutual fund investment
products in a number of countries within the region, allowing customers to participate in debt, equity and money market
investments.

Asset management in the US is undertaken through PPM America which manages assets for the Group’s US, UK and Asian

affiliates plus also provides investment services to other affiliated and unaffiliated institutional clients including CDOs, private
investment funds, institutional accounts and mutual funds. In addition, broker-dealer activities are undertaken in the US where
trades in securities are carried out for both third party customers and for its own account. 

Other operations covers unallocated corporate activities and includes the head office functions.

E1: Income statement for asset management operations
The profit included in the income statement in respect of asset management operations for the year is as follows:

Revenue
Charges

Profit before tax

Profit before tax for asset management operations comprise:
Operating profit based on longer-term investment returns*
Short-term fluctuations in investment returns
Shareholders’ share of actuarial gains and 
losses on defined benefit schemes

Profit before tax

2007 £m

2006 £m

Asset management operations

M&G

810
(547)

263

254
4

5

263

US 

386
(377)

9

8
1

–

9

Asia

201
(129)

72

Total

1,397
(1,053)

344

72
–

–

72

334
5

5

344

Total

1,080
(797)

283

262
–

21

283

*Operating profit based on longer-term investment returns includes £nil (2006: £2 million) of UK restructuring costs.

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Prudential plc Annual Report 2007

E2: Balance sheet for asset management operations
Assets, liabilities and shareholders’ funds included in the Group consolidated balance sheet in respect of asset management
operations are as follows:

Asset management operations

Assets
Intangible assets:
Goodwill
Deferred acquisition costs

Total

Other non-investment and non-cash assets

Investment properties
Financial investments:

Loansnote i
Equity securities and portfolio holdings in unit trusts
Debt securitiesnote ii
Other investments
Deposits

Total investments

Cash and cash equivalentsnote iii
Total assets

Equity and liabilities
Equity
Shareholders’ equity
Minority interests

Total equity

Liabilities
Intra Group debt represented by operational 

borrowings at Group levelnote iv

Net asset value attributable to external holders 

of consolidated fundsnote iii

Other liabilities

Total liabilities

Total equity and liabilities

M&G

1,153
6

1,159

304
–

2,334
11
857
132
–

3,334
1,751

6,548

1,424
52

1,476

2,477

1,234
1,361

5,072

6,548

2007 £m

US 

Asia

Total

Total

2006 £m

16
–

16

132
–

–
–
–
19
15

34
33

61
–

61

85
–

–
6
25
4
11

46
56

215

248

81
–

81

–

–
134

134

215

172
–

172

–

–
76

76

248

1,230
6

1,236

521
–

2,334
17
882
155
26

3,414
1,840

7,011

1,677
52

1,729

2,477

1,234
1,571

5,282

7,011

1,230
6

1,236

415
1

2,181
13
678
80
10

2,963
951

5,565

1,590
52

1,642

2,032

513
1,378

3,923

5,565

E

Notes
i

Loans
The M&G loans of £2,334 million comprise £1,383 million of bridging loan finance assets and £951 million in respect of a structured finance
arrangement, both managed by Prudential Capital. The bridging loan finance assets generally have no external credit ratings available, with internal
ratings prepared by the Group’s asset management operations as part of the risk management process rating £738 million BBB+ to BBB- and £645
million BB+ to BB-. Of the loans receivable under the structured finance arrangement, £826 million of the receivable was with counterparties rated AA
by Standard and Poor’s and £125 million AA-. In addition a AAA rated credit default swap was held covering £400 million of the AA rated element of
the loans.
ii Debt securities

Of the debt securities of £857 million for M&G at 31 December 2007, £278 million were rated AAA by Standard and Poor’s, £6 million AA+, £42 million
AA, £271 million AA-, £162 million A+, £7 million A and £ 29 million A-. Of the £62 million which was not rated by Standard and Poor’s £46 million was
rated Aaa by Moody’s.

iii Consolidated investment funds

The M&G balance sheet shown above includes investment funds which are managed on behalf of third parties and that are consolidated under IFRS in
recognition of the control arrangements for the funds. The balance sheet includes cash and cash equivalents of £1,253 million, £(19) million of other
net assets and liabilities and the net asset value attributable to external unit holders of £1,234 million in respect of these funds, which are non-recourse
to M&G and the Group.

iv Intra Group debt represented by operational borrowings at Group level 

Operational borrowings for M&G are in respect of Prudential Capital’s short-term fixed income security programme and comprise £2,422 million
of commercial paper and £55 million of medium-term notes.

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Notes on the Group financial statements
E: Asset management (including US broker dealer) and other operations continued

E3: Regulatory capital positions
Asset management operations in the UK, Hong Kong, Singapore, Vietnam and China are subject to regulatory requirements
based on fixed operating expenses and other operating considerations. The movement in the year of the surplus regulatory
capital position of these operations, combined with the movement in the IFRS basis shareholders’ funds for other asset
management operations, is as follows:

Asset management operations

Capital surplus position
Beginning of year
Exchange movement
Movement in capital requirement
Gains during the year
Distributions made

End of year

M&G

114
–
(6)
105
(114)

99

2007 £m

2006 £m

US 

57
(1)
–
25
–

81

Asia

Total

Total

72
–
(3)
59
(36)

92

243
(1)
(9)
189
(150)

272

311
(15)
(26)
172
(199)

243

The movement in the year reflects changes in regulatory requirements whilst gains are driven by profits generated during 
the year. Distributions consist of dividends paid up to the parent company.

E4: Sensitivity of profit and equity to market and other financial risk
i Currency translation
Consistent with the Group’s accounting policies, the profits of the Asia and PPM America asset management operations are
translated at average exchange rates and shareholders’ equity at the closing rate for the reporting period. For 2007, the rates 
for the most significant operations are given in note B4.

A 10 per cent increase in these rates and those of other Asian operations would have reduced reported profit before 
tax attributable to shareholders and shareholders’ equity, excluding goodwill attributable to Asia and PPM America asset
management operations, by £7 million (2006: £14 million) and £18 million (2006: £19 million) respectively.

ii Other sensitivities to other financial risks for asset management operations
The principal sensitivities to other financial risk of asset management operations are credit risk on the bridging loan portfolio 
(as described in note E2) of M&G’s Prudential Capital operation and the indirect effect of changes to market values of funds under
management. Due to the nature of the asset management operations there is limited direct sensitivity to movements in interest
rates. Total debt securities held at 31 December 2007 by asset management operations were £882 million (2006: £678 million),
the majority of which are held by the Prudential Capital operation of M&G. Debt securities held by M&G are in general variable
rate bonds and so market value is limited in sensitivity to interest rate movements and consequently any change in interest 
rates would not have a material impact on profit or shareholder’s equity. Asset management operations do not hold significant
investments in property or equities. 

E5: Other operations
Other operations consist of unallocated corporate activities including Group Head Office (GHO) and Asia regional head office,
with net income and expenditure for the year of £248 million (2006: £248 million) for other operations detailed in note B1. 
An analysis of assets and liabilities relating to other operations is shown in note B6.

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F: Income statement notes

F1: Segmental information
The Group’s primary and secondary segments are described in detail in note B6.

Primary segment information
The segment results for the years ended 31 December 2007 and 2006 are as follows:

Revenue
Long-term business
Asset management
Unallocated corporate
Intra group revenue eliminated on consolidation

Total revenue, net of reinsurance per income statement

Charges (before income tax attributable to policyholders 
and unallocated surplus of long-term insurance funds)

Long-term business, including post-tax transfers to 

unallocated surplus of with-profits funds

Asset management
Unallocated corporate
Intra group charges eliminated on consolidation

Total charges per income statement

Segment results – revenue less charges (continuing operations)
Long-term business
Asset management
Unallocated corporate

Profit before tax*
Tax attributable to policyholders’ returns

Profit before tax attributable to shareholders
Tax attributable to shareholders’ profits

Profit from continuing operations after tax

Segment results – discontinued operations
Banking

Profit for the year

2007 £m

2006 £m

31,555
1,397
182
(268)

32,866

34,197
1,080
38
(284)

35,031

(30,533)
(1,053)
(363)
268

(31,681)

(32,162)
(797)
(135)
284

(32,810)

1,022
344
(181)

1,185
(19)

1,166
(382)

784

241

1,025

2,035
283
(97)

2,221
(849)

1,372
(392)

980

(105)

875

E
/
F

*Profit before tax represents income net of post-tax transfers to unallocated surplus of with-profits funds, before tax attributable to policyholders and

unallocated surplus of with-profits funds, unit-linked policies and shareholders’ profits.

Within segment results above, the share of post-tax profit of associates that are equity accounted for of £nil (2006: £1 million) 
is allocated to the discontinued banking segment.

In its capacity as fund manager to fellow Prudential plc subsidiaries, M&G earns fees for asset management and related services.

These services are charged at appropriate arm’s length prices, typically priced as a percentage of funds under management.

Total charges include £11,295 million (2006: £12,130 million) of non-cash expenses other than depreciation and amortisation

mainly relating to changes in technical reserves and pension actuarial and other gains and losses. The majority of this amount 
is borne by the long-term business segment.

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Notes on the Group financial statements
F: Income statement notes continued

F1: Segmental information continued
Secondary segment information
Although the Company is UK registered, the Group manages its business on a global basis. The operations are based in three
main geographical areas: UK, US and Asia.

Revenue
UK
US
Asia
Intra group revenue

Total revenue per income statement

F2: Revenue

Long-term business premiums 
Insurance contract premiums
Investment contracts with discretionary participation feature premiums
Inwards reinsurance premiums
Less: reinsurance premiums ceded

Earned premiums, net of reinsurance

Realised and unrealised gains and losses on securities at fair value through profit and loss
Realised and unrealised gains and losses on derivatives at fair value through profit and loss
Realised gains and losses on available-for-sale securities, previously recognised directly in equity
Realised gains and losses on loans
Interestnotes i,ii
Dividends
Other investment income

Investment income
Fee income from investment contract business and asset managementnote iii
Income from venture investments of the PAC with-profits funds

Other income

Total revenue

2007 £m

2006 £m

17,886
8,271
6,977
(268)

32,866

21,212
8,562
5,541
(284)

35,031

2007 £m

2006 £m

17,308
874
177
(171)

18,188

2,630
270
13
47
5,857
2,730
674

13,805
1,249
1,103
(171)

15,986

5,964
932
(7)
(3)
5,827
3,666
749

12,221

17,128

1,039
1,418

2,457

886
1,031

1,917

32,866

35,031

Notes
i
ii
iii Fee income includes £31 million (2006: £34 million) relating to financial instruments that are not held at fair value through profit and loss. 

Interest income is calculated on the effective interest rate method for all financial assets that are not at fair value through profit and loss.
Interest income includes £2 million (2006: £3 million) accrued in respect of impaired securities. 

These fees primarily related to prepayment fees, late fees and syndication fees.

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Prudential plc Annual Report 2007

F3: Acquisition costs and other operating expenditure

Acquisition costsnotes i,ii
Staff and pension costsI1
Administrative and operating costsnote iii
Total acquisition costs and other operating expenditure

2007 £m

2006 £m

1,030
1,070
2,423

4,523

1,238
647
2,327

4,212

Notes
i Acquisition costs in 2007 comprise amounts related to insurance contracts of £939 million (2006: £1,165 million), and investment contracts and 

asset management contracts of £91 million (2006: £73 million). These costs include amortisation of £410 million (2006: £299 million) and £3 million 
(2006: £6 million) respectively.

ii Acquisition costs also include fee expenses relating to financial liabilities held at amortised costs of £1 million (2006: £2 million). These expenses

primarily related to fees incurred on Jackson’s investment contract liabilities (GICs and annuity certain contracts).

iii Administrative and operating costs include total depreciation and amortisation expense amounting to £523 million (2006: £516 million). 

Of this amount, £413 million (2006: £305 million) relates to amortisation of deferred acquisition costs of insurance contracts and asset management
contracts, which is primarily borne by the long-term business segment. Of the remainder of the depreciation and amortisation charge of £110 million 
(2006: £167 million), £98 million (2006: £156 million) relates to long-term business, £8 million (2006: £8 million) to asset management and £4 million
(2006: £3 million) to other operations.

F4: Finance costs: Interest on core structural borrowings of shareholder-financed operations
Finance costs consist of £158 million (2006: £166 million) interest on core debt of central companies and £10 million 
(2006: £11 million) on US operations’ surplus notes.

F5: Tax

a Total tax expense by nature of expense
An analysis of the total tax expense of continuing operations recognised in the income statement by nature of expense (benefit) 
is as follows:

Current tax expense:
Corporation tax
Adjustments in respect of prior years

Total current tax

Deferred tax arising from:

Origination and reversal of temporary differences
(Benefit) expense from a previously unrecognised tax loss, 
tax credit or temporary difference from a prior period

Total deferred tax (credit) expense

Total tax expense

The total tax expense arises as follows:

Current tax expense:

UK
Foreign

Deferred tax (credit) expense:

UK
Foreign

Total

2007 £m

2006 £m

F

806
(185)

621

(170)

(50)

(220)

401

688
(34)

654

556

31

587

1,241

2007 £m

2006 £m

377
244

621

(297)
77

(220)

401

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381
273

654

317
270

587

1,241

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Notes on the Group financial statements
F: Income statement notes continued

F5: Tax continued
The total deferred tax (credit) expense arises as follows:

Unrealised gains and losses on investments
Short-term timing differences
Capital allowances
Balances relating to investment and insurance contracts
Unused tax losses

Deferred tax (credit) expense

2007 £m

2006 £m

(225)
62
(4)
(41)
(12)

(220)

236
156
2
198
(5)

587

In April 2008 the standard corporation tax rate for the UK will change from 30% to 28%. Deferred tax at the end of 2007 for 
UK operations has been provided at the new rate of 28 per cent on the basis that materially all of the temporary differences are
expected to reverse once the new rate has taken effect. The effect on the deferred tax assets and liabilities at 31 December 2007
was £20 million.

In 2007, a deferred tax credit of £54 million (2006: £41 million) has been taken directly to reserves. Other movements in
deferred tax totalling £46 million credit mainly comprise of foreign exchange losses and as a result of the disposal of operations.
When these amounts are taken with the deferred tax credit shown above, the result is a decrease of £320 million in the Group’s
net deferred tax liability (2006: increase of £546 million).

In 2007, there is a tax credit of £19 million relating to discontinued banking operations (2006: £45 million) (see note J1).

b Reconciliation of effective tax rate
The total tax expense is attributable to shareholders and policyholders as summarised in the income statement.

i Summary of pre-tax profit and tax charge
The income statement includes the following items:

Profit before tax
Tax attributable to policyholders’ returns

Profit before tax attributable to shareholders
Tax attributable to shareholders’ profits:

Tax expense
Less: tax attributable to policyholders’ returns 

Tax attributable to shareholders’ profits

Profit from continuing operations after tax

ii Overview
For the purposes of explaining the relationship between tax expense and accounting profit, it is appropriate to consider the
sources of profit and tax by reference to those that are attributable to shareholders and policyholders, as follows:

2007 £m

2006 £m

Profit before tax
Taxation charge:

Attributable to Attributable to

shareholders

policyholders*

1,166

19

Expected tax rate
Expected tax charge
Variance from expected tax charge (note v(ii))
Actual tax charge
Average effective tax rate

31%
(356)
(26)
(382)
33%

100%
(19)
–
(19)
100%

Total

1,185

32%
(375)
(26)
(401)
34%

Attributable to
shareholders

Attributable to
policyholders*

1,372

849

30%
(418)
26
(392)
29%

100%
(849)
–
(849)
100%

*For the column entitled ‘Attributable to policyholders’, the profit before tax represents income, net of post-tax transfers to unallocated surplus of 
with-profits funds, before tax attributable to policyholders and unallocated surplus of with-profits funds and unit-linked policies. 

228

Prudential plc Annual Report 2007

2007 £m

2006 £m

1,185
(19)

1,166

(401)
19

(382)

784

2,221
(849)

1,372

(1,241)
849

(392)

980

Total

2,221

57%
(1,267)
26
(1,241)
56%

F5: Tax continued
Due to the requirements of the financial reporting standards IAS 1 and IAS 12, the profit before tax and tax charge reflect the
aggregate of amounts that are attributable to shareholders and policyholders.

Profit before tax comprises profit attributable to shareholders and pre-tax profit attributable to policyholders of linked and 

with-profits funds and unallocated surplus of with-profits funds.

The total tax charge for linked and with-profits business includes tax expense on unit-linked and with-profits funds
attributable to policyholders, the unallocated surplus of with-profits funds and the shareholders’ profits. This feature arises 
from the basis of taxation applied to life and pension business, principally in the UK, but with similar bases applying in certain
Asian operations, and is explained in note (iii) below. 

Furthermore, the basis of preparation of Prudential’s financial statements incorporates the additional feature that, as
permitted under IFRS 4, the residual equity of the Group’s with-profits funds, i.e. unallocated surplus, is recorded as a liability
with transfers to and from that liability reflected in pre-tax profits. This gives rise to anomalous effective tax rates for profits
attributable to policyholders (as described in note (iv) below).

In meeting the reconciliation requirements set out in paragraph 81I of IAS 12, the presentation shown in this disclosure note 
seeks to ensure that the explanation of the relationship between tax expense and accounting profit draw properly the distinction
between the elements of the profit and tax charge that are attributable to policyholders and shareholders as explained below 
in notes (iv) and (v) respectively. Due to the nature of the basis of taxation of UK life and pension business (as described in note (iii)
below), and the significance of the results of the business to the Group, it is inappropriate to seek to explain the effective tax rate
on profit before tax by traditional approach that would apply for other industries. 

The shareholder elements are the components of the profit and tax charge that are of most direct relevance to investors, and 

it is this aspect that the IAS 12 requirement is seeking to explain for companies that do not need to account for both with-profits
and unit-linked funds, where tax is borne by the Company on the policyholders’ behalf and which is not contemplated by 
IFRS requirement

iii Basis of taxation for UK life and pension business
Different rules apply under UK tax law for taxing pension business and life insurance business and there are detailed rules for
apportioning the investment return and profits of the fund between the types of business. 

The investment return referable to pension business, and some other less significant classes of business, is exempt from
taxation, but tax is charged on the profit that shareholders derive from writing such business at the corporate rate of tax. The rules
for taxing life insurance business are more complex. Initially, the UK regime seeks to tax the regulatory basis investment return 
less management expenses (I-E) on this business as it arises. However, in determining the actual tax charge, a calculation of 
the shareholder profits for taxation purposes from writing life insurance business also has to be made and compared with 
the I-E profit. 

If the shareholder profit is higher than the I-E amount, then relief for expenses in the I-E calculation has to be restricted until

the I-E profit equals the shareholder profit. If on the other hand, the I-E profit is the greater, then an amount equal to the
shareholder profit is taxed at the corporate rate of tax, with the remainder of the I-E profit being taxed at the lower policyholder
rate of tax. 

The purpose of this approach is to ensure that the Company is always as a minimum taxed on the profit, as defined for taxation

purposes by reference to the Company’s regulatory returns (rather than IFRS basis results), that it has earned. The shareholders’
portion of the long-term business is taxed at the shareholders’ rate, with the remaining portion taxed at rates applicable to the
policyholders. 

It is to be noted that the calculations described are determined using data from the regulatory basis returns rather than the

IFRS basis results. The differences between the regulatory and accounting bases are very significant and extremely complex
rendering any explanation in general purpose financial statements to be of little if any use to users.

F

iv Profits attributable to policyholders and related tax
As noted above, it is necessary under IFRS requirements to include the total tax charge of the Company (both policyholder and
shareholder elements) in the tax charge disclosed in the income statement.

For with-profits business, total pre-tax profits reflect the aggregate of profits attributable to policyholders and shareholders.

However, amounts attributable to the equity of with-profits funds are carried in the liability for unallocated surplus. Also, as
described in note (iii), UK with-profits business is taxed on a basis that affects policyholders’ unallocated surplus of with-profits
funds and shareholders. For the PAC with-profits sub-fund, transfers to and from unallocated surplus are recorded in the income
statement, so that after charging the total tax borne by the fund, the net balance reflects the statutory transfer from the fund for
the year. The statutory transfer represents 10 per cent of the actuarially determined surplus for the year that is attributable to
shareholders. 

For SAIF similar transfers are made. However, in the case of SAIF, a net nil balance is derived, reflecting the lack of shareholder

interest in the financial performance of the fund (other than through asset management arrangements).

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Notes on the Group financial statements
F: Income statement notes continued

F5: Tax continued
The accounting anomaly that arises under IFRS is that due to the fact that the net of tax profit attributable to with-profits
policyholders is zero, the Company’s presentation of pre-tax profit attributable to policyholders reflects an amount that is 
the mirror image of the tax charge attributable to policyholders. 

For unit-linked business, pre-tax profits also reflect the aggregate of profits attributable to policyholders and shareholders. 

The pre-tax profits attributable to policyholders represent fees earned that are used to pay tax borne by the Company on
policyholders’ behalf. The net of tax profit attributable to policyholders for unit-linked business is thus zero.

The combined effect of these features is such that providing a reconciliation of the tax charge attributable to policyholders 

to an expected charge based on the standard corporate rate of tax on IFRS basis profits attributable to policyholders is not
relevant. 

In summary, for accounting purposes, in all cases and for all reporting periods, the apparent effective rate for profit

attributable to policyholders and unallocated surplus is 100 per cent. However, it is to be noted that the 100 per cent rate does 
not reflect a rate paid on the profits attributable to policyholders. It instead reflects the basis of accounting for unallocated 
surplus coupled with the distinction made for performance reporting between sources of profit attributable to shareholders,
policyholders and unallocated surplus and IFRS requirements in respect of reporting of all pre-tax profits and all tax charges
irrespective of policyholder or shareholder economic interest.

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Prudential plc Annual Report 2007

F5: Tax continued
v Reconciliation of tax charge on profits attributable to shareholders

Profit before tax attributable to shareholders:
Operating profit based on longer-term 

investment returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains 

and losses on defined benefit pension schemes

Total

Expected tax rate:note i

Operating profit based on longer-term

investment returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains 

and losses on defined benefit pension schemes

Total

Expected tax charge based on expected tax rates:

Operating profit based on longer-term investment 

returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and 
losses on defined benefit pension schemes

Total

Variance from expected tax charge:note ii
Operating profit based on longer-term 

investment returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and 
losses on defined benefit pension schemes

Total

Actual tax charge:

Operating profit based on longer-term 

investment returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains and 
losses on defined benefit pension schemes

Total

Actual tax rate: operating profit

: total

UK
insurance
operations

2007 £m

Asian long-
term business
operations

Jackson

Other
operations

Total

521
(47)

–
474

30%
30%

30%
30%

(156)
14

–
(142)

(25)
(2)

–
(27)

(181)
12

–
(169)
35%
36%

444
(18)

–
426

35%
35%

35%
35%

(155)
6

–
(149)

22
1

–
23

(133)
7

–
(126)
30%
30%

174
(71)

–
103

21%
25%

20%
18%

(37)
18

–
(19)

(12)
(17)

–
(29)

(49)
1

–
(48)
28%
47%

74
(1)

90
163

28%
28%

28%
28%

(21)
0

(25)
(46)

1
6

–
7

(20)
6

(25)
(39)
27%
24%

1,213
(137)

90
1,166

30%
28%

28%
31%

(369)
38

(25)
(356)

(14)
(12)

–
(26)

(383)
26

(25)
(382)
32%
33%

Notes
i

Expected tax rates for profit attributable to shareholders:
Expected tax rates shown in the table above reflect the corporate tax rates generally applied to taxable profits of the relevant country jurisdictions. For
Asian operations the expected tax rates reflect the corporate tax rates weighted by reference to the source of profits of the operations contributing to
the aggregate business result.
Expected tax rates for 2007 for Asia are lower than in 2006 due to an increased proportion of profits in low tax jurisdictions.
The expected tax rate for other operations is lower than 2006. The tax rate of 28% reflects the mix of business between UK and overseas operations,
which are taxed at a variety of rates. The rate will fluctuate from year to year dependent on the mix of profits between jurisdictions.

ii Variances from expected tax charge for results attributable to shareholders:

For UK insurance operations, disallowed expenses and prior year adjustments arising from routine revisions of tax returns;

For 2007, the principal variances arise from differences between the standard corporation tax rate and actual rates due to a number of factors, including:
a
b For Jackson, the benefit of a deduction from taxable income of a proportion of dividends received attributable to the variable annuity business;
c

For Asian long-term operations, tax losses in several jurisdictions which are not expected to be available for relief against future profits, and losses
on investments in jurisdictions which do not provide corresponding tax relief; and

d For other operations, the availability of capital losses brought forward on which no deferred tax had previously been recognised, which have been

used against capital gains in the period.

iii Operating profit based on longer-term investment returns is net of attributable restructuring costs and development expenses.

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F: Income statement notes continued

F5: Tax continued
v Reconciliation of tax charge on profits attributable to shareholders continued

Profit before tax attributable to shareholders:
Operating profit based on longer-term 

investment returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains

and losses on defined benefit pension schemes

Total
Expected tax rate:note i
Operating profit based on longer-term 

investment returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains 

and losses on defined benefit pension schemes

Total

Expected tax charge based on expected tax rates:

Operating profit based on longer-term 

investment returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains 

and losses on defined benefit pension schemes

Total

Variance from expected tax charge:note ii
Operating profit based on longer-term 

investment returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains 

and losses on defined benefit pension schemes

Total

Actual tax charge:

Operating profit based on longer-term 

investment returnsnote iii

Short-term fluctuations in investment returns
Shareholders’ share of actuarial and other gains 

and losses on defined benefit pension schemes

Total

Actual tax rate: operating profit

: total

UK
insurance
operations

Jackson

2006 £m

Asian long-
term business
operations

Other
operations

469
(43)

–
426

30%
30%

30%
30%

(141)
13

–
(128)

23
(4)

–
19

(118)
9

–
(109)
25%
26%

398
53

–
451

35%
35%

35%
35%

(139)
(19)

–
(158)

5
3

–
8

(134)
(16)

–
(150)
34%
33%

175
134

–
309

25%
25%

25%
25%

(44)
(33)

–
(77)

(10)
5

–
(5)

(54)
(28)

–
(82)
31%
27%

8
11

167
186

30%
30%

30%
30%

(2)
(3)

(50)
(55)

4
–

–
4

2
(3)

(50)
(51)
25%
27%

Total

1,050
155

167
1,372

31%
27%

30%
31%

(326)
(42)

(50)
(418)

22
4

–
26

(304)
(38)

(50)
(392)
29%
29%

Notes
i

Expected tax rates for profit attributable to shareholders
Expected tax rates shown in the table above reflect the corporate tax rates generally applied to taxable profits of the relevant country jurisdictions. 
For Asian operations the expected tax rates reflect the corporate tax rate weighted by reference to the source of profits of the operations contributing
to the aggregate business result. In 2006, the expected tax rate on total profits of 31 per cent is in part due to the Asian long-term business (which is
subject to lower tax rates than the UK and US) being a greater proportion of Group results.

ii Variances from expected tax charge for results attributable to shareholders

For 2006, the principal variances arise from differences between the standard corporation tax rate and actual rates due to a number of factors, including:
a The tax credit arising from relief for excess expenses in respect of the shareholder-backed protection business.
b Prior year adjustments arising from routine revisions of tax returns.

iii For 2006, operating profit based on longer-term investment returns is net of attributable restructuring costs and development expenses. 
iv The results from continuing operations shown above exclude those in respect of discontinued banking operations. On 1 May 2007, the Company sold

Egg Banking plc. Comparative results for 2006 have been adjusted accordingly from those previously published.

232

Prudential plc Annual Report 2007

G: Financial assets and liabilities

G1: Financial instruments – designation and fair values
The Group designates all financial assets as either fair value through profit and loss, available-for-sale, or as loans and receivables.
Financial liabilities are designated as either fair value through profit and loss or amortised cost, or for investment contracts with
discretionary participating features accounted for under IFRS 4 as described in note A4.

Financial assets
Cash and cash equivalents
Deposits
Equity securities and portfolio holdings in unit trusts
Debt securitiesnote i
Loansnote ii
Other investmentsnote iii
Accrued investment income
Other debtors

Financial liabilities
Core structural borrowings of shareholder-financed 

operationsnotes i,H13

Operational borrowings attributable to 
shareholder-financed operationsH13

Borrowings attributable to with-profits fundsH13
Obligations under funding, securities lending and 

sale and repurchase agreements

Net asset value attributable to unit holders of 
consolidated unit trust and similar funds

Investment contracts with discretionary participating 

featuresnote iv

Investment contracts without discretionary 

participating features

Other creditors
Other liabilities (including derivatives)

Fair value
through
profit
and loss

–
–
86,157
65,349
–
4,396
–
–

155,902

Fair value
through
profit
and loss

2007 £m

Available-
for-sale

Loans and
receivables

–
–
–
18,635
–
–
–
–

18,635

4,951
7,889
–
–
7,924
–
2,023
1,297

Total
carrying
value

4,951
7,889
86,157
83,984
7,924
4,396
2,023
1,297

Fair value

4,951
7,889
86,157
83,984
8,105
4,396
2,023
1,297

24,084

198,621

2007 £m

Amortised
cost

IFRS 4
basis value

Total
carrying
value

Fair value

–

2,492

–
204

3,081
783

–

4,081

–

–
–

–

–

2,492

2,476

3,081
987

3,081
1,006

4,081

4,100

F
/
G

3,556

3,556

29,550

29,550

–

3,556

–

12,110
–
1,081

16,951

–

–

1,922
1,020
790

–
–
–

14,169

29,550

14,032
1,020
1,871

60,670

14,034
1,020
1,871

s
t
a
t
e
m
e
n
t
s

i

F
n
a
n
c
i
a
l

233

Notes on the Group financial statements
G: Financial assets and liabilities continued

G1: Financial instruments – designation and fair values continued

Financial assets
Cash and cash equivalents
Deposits
Equity securities and portfolio holdings in unit trusts
Debt securitiesnote i
Loansnote ii
Other investmentsnote iii
Accrued investment income
Other debtors

Analysed by:

Continuing operations
Discontinued banking operations

Financial liabilities
Banking customer accounts
Core structural borrowings of shareholder-financed 

operationsnote i,H13

Operational borrowings attributable to 
shareholder-financed operationsH13

Borrowings attributable to with-profits fundsH13
Obligations under funding, securities lending and 

sale and repurchase agreements

Net asset value attributable to unit holders of consolidated 

unit trust and similar funds

Investment contracts with discretionary 

participating featuresnote iv

Investment contracts without discretionary 

participating features

Other creditors
Other liabilities (including derivatives)

Fair value
through
profit
and loss

–
–
78,892
60,208
–
3,220
–
–

142,320

Fair value
through
profit
and loss

142,201
119

142,320

Fair value
through
profit
and loss

–

–

–
553

–

2,476

–

11,480
–
663

15,172

234

Prudential plc Annual Report 2007

2006 £m

Available-
for-sale

Loans and
receivables

–
–
–
21,511
–
–
–
–

21,511

Available-
for-sale

19,576
1,935

21,511

5,071
7,759
–
–
13,754
–
1,900
1,052

29,536

2006 £m

Loans and
receivables

22,434
7,102

29,536

2006 £m

Amortised
cost

IFRS 4
basis value

5,554

3,063

5,609
1,223

4,232

–

–

1,562
1,398
989

–

–

–
–

–

–

–
–
–

Total
carrying
value

5,071
7,759
78,892
81,719
13,754
3,220
1,900
1,052

193,367

Total
carrying
value

184,211
9,156

193,367

Total
carrying
value

5,554

3,063

5,609
1,776

4,232

2,476

13,042
1,398
1,652

67,535

Fair value

5,071
7,759
78,892
81,719
14,274
3,220
1,900
1,052

Fair value

184,731
9,156

Fair value

5,554

3,297

5,609
1,798

4,229

2,476

–

13,035
1,398
1,652

28,733

28,733

23,630

28,733

G1: Financial instruments – designation and fair values continued
Analysed by:

Continuing operations
Discontinued banking operations

Fair value
through
profit
and loss

15,018
154

15,172

Amortised
cost

14,578
9,052

23,630

2006 £m

IFRS 4
basis value

28,733
–

28,733

Total
carrying
value

58,329
9,206

67,535

Fair value

29,817
9,231

Notes
i As at 31 December 2007, £722 million (2006: £624 million) of convertible bonds were included in debt securities and £278 million (2006: £279 million)

were included in borrowings.
Loans and receivables are reported net of allowance for loan losses of £13 million (2006:£14 million).

ii
iii See note G3 for details of the derivative assets included. The balance also contains the PAC with-profits fund’s participation in various investment

funds and limited liability property partnerships.

iv It is impractical to determine the fair value of investment contracts with discretionary participation features due to the lack of a reliable basis to measure

such features.

v For financial liabilities designated as fair value through profit and loss there was no impact on profit from movements in credit risk during 2007 (2006: £nil). 

Determination of fair value
The fair values of the financial assets and liabilities as shown on the table above have been determined on the following bases. 
The fair values of the financial instruments for which fair valuation is required under IFRS and which are in an active market 
are determined by the use of current market bid prices for quoted investments, or by using quotations from independent third
parties, such as brokers and pricing services. If the market for a financial investment of the Group is not active, the Group
establishes fair value by using valuation techniques. The valuation techniques include the use of recent arm’s length transactions,
reference to other instruments that are substantially the same, discounted cash flow analysis, option adjusted spread models and
if applicable enterprise valuation and may include a number of assumptions relating to variables such as credit risk and interest
rates. Changes in assumptions relating to these variables could positively or negatively impact the reported fair value of 
these instruments.

The fair value estimates are made at a specific point in time, based upon available market information and judgements about
the financial instruments, including estimates of the timing and amount of expected future cash flows and the credit standing of
counterparties. Such estimates do not reflect any premium or discount that could result from offering for sale at one time the
Group’s entire holdings of a particular financial instrument, nor do they consider the tax impact of the realisation of unrealised
gains or losses. In some cases the fair value estimates cannot be substantiated by comparison to independent markets, nor can
the disclosed value be realised in immediate settlement of the financial instrument.

The loans and receivables have been shown net of provisions for impairment. The fair value of loans has been estimated from

discounted cash flows expected to be received. The rate of discount used was the market rate of interest.

The estimated fair value of derivative financial instruments reflects the estimated amount the Group would receive or pay in
an arm’s length transaction. This amount is determined using quotations from independent third parties or valued internally using
standard market practices. In accordance with the Group’s risk management framework, all internally generated valuations are
subject to independent assessment against external counterparties’ valuations.

The fair value of borrowings is based on quoted market prices, where available.
Refer to section A4 for the determination of fair value for investment contracts without fixed and guaranteed terms (notably
UK unit-linked policies). For investment contracts in the US with fixed and guaranteed terms the fair value is determined based 
on the present value of future cash flows discounted at current interest rates.

The fair value of other financial liabilities is determined using discounted cash flows of the amounts expected to be paid.

G

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235

Notes on the Group financial statements
G: Financial assets and liabilities continued

G1: Financial instruments – designation and fair values continued
Use of valuation techniques
The carrying value of investments on the balance sheet of the Group which are not on active markets and therefore valued using
valuation techniques as described above are as follows:

Debt securities
Equity securities
Other investments

Debt securities
Equity securities
Other investments

UK
with-profits
fund

3,002
629
2,108

5,739

UK
with-profits
fund

2,945
59
1,499

4,503

2007 £m

UK (PRIL)

Shareholder-backed business
Total

US

509
–
–

509

2,863
–
743

3,606

2006 £m

3,372
–
743

4,115

UK (PRIL)

Shareholder-backed business
Total

US

396
–
–

396

2,859
–
453

3,312

3,255
–
453

3,708

Total

6,374
629
2,851

9,854

Total

6,200
59
1,952

8,211

The majority of the financial investments valued using valuation techniques were debt securities. Of the debt securities valued
using valuation techniques of £6,374 million (2006: £6,200 million) at 31 December 2007, debt securities with a fair value of
£3,511 million (2006: £3,341 million) were held by UK operations. £3,002 million (2006: £2,945 million) of this amount related 
to securities held by with-profits operations and £509 million (2006: £396 million) related to securities held by the shareholder-
backed UK annuity subsidiary Prudential Retirement Income Limited (PRIL). Debt securities valued using valuation techniques
held by the US operations were £2,863 million (2006: £2,859 million).

These debt securities include private debt securities such as private placements, project finance, asset securitisations and
local authority securities. The securities are mainly long-dated and not regularly traded and are valued internally using market
standard practices. The majority of the debt securities above are valued using matrix pricing, which is based on assessing credit
quality of the underlying borrower to derive a suitable discount rate relative to government securities. Under matrix pricing, the
debt securities are priced by taking the credit spreads on comparable quoted public debt securities and applied to the equivalent
debt instruments factoring a specified liquidity premium. The majority of the parameters used in this valuation technique are
readily observable in the market and, therefore, are not subject to interpretation.

For the UK operations, in accordance with the Group’s Risk Management Framework, all internally generated calculations 
are subject to independent assessment by the Group’s Fair Value Committees which comprise members who are independent 
of the fund managers involved in the day-to-day trading in these assets.

In addition to private debt securities, debt securities of US operations valued using valuation techniques also included
securities held by the Piedmont trust entity, an 80 per cent Jackson held static trust formed as a result of a securitisation of 
asset-backed securities in 2003 that are accounted for on an available-for-sale basis. As at 31 December 2007, the fair value 
of these Piedmont assets valued using valuation techniques was £316 million (2006: £405 million). Significant estimates and
judgements are also employed in valuing certain asset-backed and mortgage-backed securities held by the Piedmont trust 
entity. These valuations may impact reported shareholder profit and loss amounts through the determination of impairment 
and recovery amounts.

Whilst management believes that the estimates and assumptions employed in developing the fair value estimates are
reasonable and present management’s best estimate of such values, a reasonable range of values exists with respect to most
assumptions utilised in determining these values. As a result of the potentially significant variability in the estimates of the
assumptions used in these models, the range of reasonable estimates of the fair value of these securities is significant.

Management has obtained broker bids on these Piedmont trust assets that represent the value at which the Group could sell
the investments, if forced. These bids are not based on full knowledge and hence analysis of the investments, but represent the
best estimate of the worst case decline in market value of these securities. The broker bids for these securities at 31 December
2007 totalled £260 million, a difference of £56 million (2006: £372 million, a difference of £33 million), from the fair value applied.

236

Prudential plc Annual Report 2007

G1: Financial instruments – designation and fair values continued
The equity securities and other investments which included property and other partnerships in investment pools, venture
investments and derivative assets as shown on the table above are valued using valuation techniques which apply less readily
observable market factors and more non-observable factors than the matrix pricing technique as used for the majority of the debt
securities. In addition to the investments shown above, there are some minor amounts valued using valuation techniques in the
Group’s Asian operations.

The total amount of the change in fair value estimation using valuation techniques, including valuation techniques based on
assumptions not wholly supported by observable market prices or rates, recognised in the income statement in 2007 was a gain of
£101 million (2006: gain of £47 million) for the with-profits fund investments. Changes in values of assets of the with-profits funds
are reflected in policyholder liabilities and unallocated surplus. Due to the liability accounting treatment of unallocated surplus,
changes in values of securities held by with-profits funds have no direct effect on the profit or loss attributable to shareholders or
shareholders’ equity.

The total amount of the change in fair value estimation using valuation techniques, including those based on assumptions not

wholly supported by observable market prices or rates, recognised in the income statement in 2007 and which was attributable
to shareholders, was a gain of £138 million (2006: gain of £68 million) for the PRIL and US investments.

Interest income and expense
The interest income on financial assets not at fair value through profit and loss for the year ended 31 December 2007 from
continuing operations was £2,016 million (2006: £2,006 million).

The interest expense on financial liabilities not at fair value through profit and loss for the year ended 31 December 2007 from

continuing operations was £842 million (2006: £890 million).

G2: Market risk

Interest rate risk
The following table shows an analysis of the classes of financial assets and liabilities and their direct exposure to interest rate risk.
Each applicable class of the Group’s financial assets or liabilities is analysed between those exposed to fair value interest rate risk,
cash flow interest rate risk and those with no direct interest rate risk exposure:

Financial assets
Cash and cash equivalents
Deposits
Debt securities
Loans 
Other investments (including derivatives)

Financial liabilities
Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to with-profits funds
Obligations under funding, securities lending and sale and 

repurchase agreements

Investment contracts without discretionary participation features
Other liabilities (including derivatives)

2007 £m

Fair value
interest
rate risk

Cash flow
interest
rate risk

Not directly
exposed to
interest
rate risk

–
678
76,481
4,319
664

82,142

2,492
2,743
451

594
1,922
422

8,624

–
7,211
7,503
3,605
285

18,604

–
331
441

3,487
–
243

4,502

4,951
–
–
–
3,447

8,398

–
7
95

–
12,110
1,206

13,418

G

s
t
a
t
e
m
e
n
t
s

i

F
n
a
n
c
i
a
l

Total

4,951
7,889
83,984
7,924
4,396

109,144

2,492
3,081
987

4,081
14,032 
1,871

26,544 

237

Notes on the Group financial statements
G: Financial assets and liabilities continued

G2: Market risk continued

Financial assets
Cash and cash equivalents
Deposits
Debt securities
Loans 
Other investments (including derivatives)

Total for continuing operations
Discontinued banking operations

Financial liabilities
Banking customer accounts
Core structural borrowings of 

shareholder-financed operations
Operational borrowings attributable to 
shareholder-financed operations

Borrowings attributable to with-profits funds
Obligations under funding, securities lending 
and sale and repurchase agreements
Investment contracts without discretionary 

participation features

Other liabilities (including derivatives)

Total for continuing operations
Discontinued banking operations

Fair value
interest
rate risk

–
4,872
53,938
4,521
292

63,623
1,566

65,189

–

2,612

2,282
1,486

Cash flow
interest
rate risk

–
2,887
25,805
2,137
342

31,171
7,584

38,755

–

–

501
219

851

3,381

1,562
393

9,186
451

9,637

–
225

4,326
8,527

12,853

2006 £m

Not directly
exposed to
interest
rate risk

Total
continuing
operations

Discontinued
banking
operations

5,065
–
–
–
2,508

7,573
6

7,579

–

–

7
71

–

11,480
652

12,210
228

12,438

5,065
7,759
79,743
6,658
3,142

102,367
–

6
–
1,976
7,096
78

9,156

–

5,554

2,612

2,790
1,776

4,232

13,042
1,270

25,722
–

451

2,819
–

–

–
382

9,206

Total

5,071
7,759
81,719
13,754
3,220

–

111,523

5,554

3,063

5,609
1,776

4,232

13,042
1,652

–

34,928

238

Prudential plc Annual Report 2007

G2: Market risk continued

Liquidity analysis

2007 £m

1 year
or less

After

After

After
1 year to 5 years to 10 years to 15 years to
20 years

10 years

15 years

5 years

After

Over No stated
20 years maturity

Total
carrying
value

–

248

–

366

315

801

762

2,492

Financial liabilities
Core structural borrowings of 

shareholder-financed operationsH13
Operational borrowings attributable to 
shareholder-financed operationsH13
Borrowings attributable to with-profits 

fundsH13

Obligations under funding, stocklending and 

sale and repurchase agreements
Other liabilities (including derivatives)

4,081
1,314

8,116

–
181

712

1 year
or less

After
1 year to
5 years

2,618

51

355

103

232

265

–

–

–
33

–

–

–
6

57

83

–
173

–

3,081

304

987

–
152

4,081
1,871

–
12

632

399

321

1,114

1,218 12,512

2006 £m

After

After
5 years to 10 years to 15 years to
20 years
15 years
10 years

After

Over No stated
maturity

20 years

Total
carrying
value

Financial liabilities
Core structural borrowings of 

shareholder-financed operationsH13
Operational borrowings attributable to 
shareholder-financed operationsH13
Borrowings attributable to with-profits 

fundsH13

Obligations under funding, stocklending and sale 

and repurchase agreements
Other liabilities (including derivatives)

Total for continuing operations
Discontinued operations

150

248

–

335

313

2,048

33

4,232
749

7,212
6,869

14,081

61

331

–
203

521

541

–
19

843
1,886

2,729

1,081
250

1,331

–

–

–
39

374
201

575

–

19

–
7

339
–

339

803

160

763

2,612

–

2,790

57

795

1,776

G

–
125

1,145
–

1,145

–
128

4,232
1,270

1,686 12,680
9,206

–

1,686 21,886

The table below shows the maturity profile for investment contracts on an undiscounted basis to the nearest billion. This maturity
profile has been based on the cash flow projections of expected benefit payments as part of the determination of the value of 
in-force business when preparing EEV basis results. 

2007 £bn

1 year
or less

After

After

After
1 year to 5 years to 10 years to 15 years to
20 years

15 years

10 years

5 years

After

Total
undis-
counted
value

Over
20 years

Life assurance investment contracts

3

12

16

16

15

25

87

Life assurance investment contracts

1 year
or less

3

2006 £bn

After
1 year to
5 years

After

After
5 years to 10 years to 15 years to
20 years
15 years
10 years

After

Total
undis-
counted
value

Over
20 years

s
t
a
t
e
m
e
n
t
s

i

F
n
a
n
c
i
a
l

10

14

13

14

27

81

The maturity profile above excludes certain corporate unit-linked business with gross policyholder liabilities of £8 billion which
has no stated maturity.

239

Notes on the Group financial statements
G: Financial assets and liabilities continued

G2: Market risk continued
This table has been prepared on an undiscounted basis and accordingly the amounts shown for life assurance investment
contracts differ from those disclosed on the balance sheet. Durations of long-term business contracts, covering insurance and
investment contracts, on a discounted basis are included in section D. 

Credit risk
Of the total loans and receivables held £5 million (2006: £137 million) are past their due date but have not been impaired, with 
£5 million (2006: £20 million) relating to continuing operations and £nil (2006: £117 million) to discontinued banking operations.
Of the total past due but not impaired, £5 million (2006: £122 million) are less than one year past their due date and £nil 
(2006: £15 million) between two years and three years past their due date. The Group expects full recovery of these loans and
receivables. Financial assets that would have been past due or impaired had the terms not been renegotiated amounted to 
£nil (2006: £19 million).

The fair value of collateral held against loans that are past due and impaired at 31 December 2007 was £nil (2006: £1 million). 
The fair value of collateral held against loans that are past due but not impaired at 31 December 2007 was £nil (2006: £3 million).
Collateral would predominately consist of policy loans that are secured by the cash values of the underlying policy. 

Details with regards to loans and advances to customers by discontinued banking operations are provided in note J5.
In addition, during the year the Group took possession of £7 million (2006: £7 million) of other collateral held as security,

which mainly consists of assets that could be readily convertible into cash. 

Group exposure to holdings in sub-prime and Alt-A assets, monoline insurers and CDO funds
Included in the total of debt securities of £83,984 million at 31 December 2007 are the following holdings:

i Sub-prime and Alt-A securities 

Shareholder-backed business

US insurance operations – Sub-prime (AAA)

– Alt-A (77% AAA, 17% AA)

Asian operations

With-profits operations

UK insurance operations – Sub-prime (AAA)
– Alt-A (96% AAA)

Asian operations

Total

Further details on Jackson’s sub-prime and Alt-A securities are given in section D3(b)

ii Direct holdings in monoline insurers

Shareholder-backed operations:
US insurance operations
Asian operations

With-profits operations:
Asian operations

Total

240

Prudential plc Annual Report 2007

2007 £m

237
660
15

912

2007 £m

129
100
7

236

1,148

2007 £m

23
4

27

6

33

G2: Market risk continued
iii Holdings in debt securities with a wrap guarantee from a monoline insurer

Shareholder-backed operations:
US insurance operations

Residential mortgage-backed securities:

Sub-prime
Alt-A

Asset-backed securities 
Private corporate issues 

UK insurance operations (98% held by PRIL)

With-profits operations:

Asian insurance operations
UK insurance operations (73% held by PAL)

Total

The holdings of UK insurance operations are primarily in PFI and utility stocks.

iv CDO funds (all without sub-prime exposure)

Shareholder-backed business

US insurance operations (65% AAA, 8% AA)*
Asian insurance operations (72% AAA, 28% AA-)
UK insurance operations – PRIL (AAA)
Other operations (AAA)

With-profits operations

UK insurance operations (79% AAA, 8% AA)
Asian operations (AAA)

UK insurance operations (98% held by PRIL)

Total

*Including the Group’s economic interest in Piedmont (as described in section G1) and other consolidated CDO funds.

2007 £m

36
18
79
22

155
422

577

9
1,168

1,177

1,754

2007 £m

260
62
36
19

377

2007 £m

240
59

299

676

241

G

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Notes on the Group financial statements
G: Financial assets and liabilities continued

G2: Market risk continued

Currency risk
As at 31 December 2007, the Group held 19 per cent (2006: 16 per cent) and 13 per cent (2006: 15 per cent) of its financial assets
and financial liabilities respectively, in currencies, mainly US dollar and Euro, other than the functional currency of the relevant
business unit.

The financial assets, of which 86 per cent (2006: 90 per cent) are held by the PAC with-profits fund, allow the PAC with-profits

fund to obtain exposure to foreign equity markets.

The financial liabilities, of which 19 per cent (2006: 14 per cent) are held by the PAC with-profits fund, mainly relate to foreign

currency borrowings.

The exchange risks inherent in these exposures are mitigated through the use of derivatives, mainly forward currency

contracts (note G3 below).

The amount of exchange gains recognised in the income statement in 2007, except for those arising on financial 

instruments measured at fair value through profit and loss, is £102 million (2006: £73 million). This constitutes £109 million 
(2006: £107 million) gains on Medium Term Notes (MTN) liabilities and £7 million of net losses (2006: £34 million net losses),
mainly arising on investments of the PAC with-profits fund. The gains on MTN liabilities are fully offset by value movements 
on cross-currency swaps, which are measured at fair value through profit and loss.

See also note J3 for details of the market risks faced by the discontinued banking operations.

G3: Derivatives and hedging

Derivatives
The Group enters into a variety of exchange traded and over-the-counter derivative financial instruments, including futures,
options, forward currency contracts and swaps such as interest rate swaps, cross-currency swaps, swaptions and credit 
default swaps.

All over-the-counter derivative transactions are conducted under standardised ISDA (International Swaps and Derivatives
Association Inc) master agreements and the Group has collateral agreements between the individual Group entities and relevant
counterparties in place under each of these market master agreements.

The total fair value balances of derivative assets and liabilities as at 31 December 2007 were as follows:

Derivative assets
Derivative liabilities

Derivative assets
Derivative liabilities

2007 £m

UK
insurance
operations

US
operations

Other 
continuing
operations

Total 
continuing
operations

571
(689)

(118)

390
(158)

232

136
(233)

(97)

1,097
(1,080)

17

2006 £m

UK 
insurance
operations

476
(268)

208

US
operations

Other 
continuing
operations

Total 
continuing
operations

Discontinued
banking
operations

254
(92)

162

90
(149)

(59)

820
(509)

311

78
(154)

(76)

Total

898
(663)

235

The above derivative assets and derivative liabilities are included in ‘other investments’ and ‘other liabilities’ in the primary
statements.

242

Prudential plc Annual Report 2007

G3: Derivatives and hedging continued
The notional amount of the derivatives, distinguishing between UK insurance, US, discontinued banking and other operations
was as follows:

As at 31 December 2007

Cross-currency swaps*
Equity index call options
Swaptions
Futures
Forwards*
Inflation swaps
Credit default swaps
Single stock options
Credit derivatives
Put options
Equity options
FTSE swap
Total return swaps
Interest rate swaps

As at 31 December 2006

Cross-currency swaps*
Equity index call options
Swaptions
Futures
Forwards*
Inflation swaps
Credit default swaps
Single stock options
Credit derivatives 
Put options 
FTSE swap 
Total return swaps 
Interest rate swaps

2007 £m

UK insurance operations
Notional amount on which
future payments are based
Liability

Asset

US
Notional amount on which
future payments are based
Liability

Asset

658
–
1,125
1,905
17,243
1,758
4,181
–
–
–
–
–
956
4,335

648
23
–
2,176
17,635
1,319
59
–
–
–
–
–
955
4,663

602
–
25,620
–
–
–
–
–
3
3,642
5,545
–
226
1,708

–
–
1,005
371
–
–
–
–
20
–
11
–
–
3,587

2006 £m

UK insurance operations
Notional amount on which
future payments are based
Liability

Asset

US
Notional amount on which
future payments are based
Liability

Asset

Discontinued banking operations
Notional amount on which
future payments are based
Liability

Asset

579
–
1,125
2,306
12,614
1,109
–
–
–
–
–
895
2,976

499
–
–
2,463
12,465
1,109
–
6
–
–
–
833
3,388

537
583
13,540
–
–
–
–
–
–
2,708
–
230
2,407

26
12
11,751
274
–
–
–
–
18
–
–
65
1,988

348
–
–
–
383
–
1,787
–
–
–
49
–
3,117

G

360
–
–
–
376
–
–
–
–
–
49
–
3,117

*In addition, the other operations, including the Group Treasury function and the Asian operations, have cross-currency swap assets and liabilities with
notional amounts of £730 million (2006: £754 million) and £1,401 million (2006: £1,743 million) respectively, forward currency contracts assets and
liabilities with notional amounts of £983 million (2006: £443 million) and £773 million (2006: £63 million) respectively, interest rate swaps of £2,799 million
(2006: £1,856 million) and inflation swap liabilities with notional amounts of £150 million (2006: £150 million).

These derivatives are used for efficient portfolio management to obtain cost effective and efficient exposure to various markets in
accordance with the Group’s investment strategies and to manage exposure to interest rate, currency, credit and other business
risks. See also note D3 for use of derivatives by the Group’s US operations.

The Group uses various interest rate derivative instruments such as interest rate swaps to reduce exposure to interest 

rate volatility.

The UK insurance operations use various currency derivatives in order to limit volatility due to foreign currency exchange rate

fluctuations arising on securities denominated in currencies other than sterling. See also note G2 above. In addition, total return
swaps and interest rate swaps are held for efficient portfolio management.

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Notes on the Group financial statements
G: Financial assets and liabilities continued

G3: Derivatives and hedging continued
As part of the efficient portfolio management of the PAC with-profits fund, the fund may, from time to time, invest in cash-settled
forward contracts over Prudential plc shares, which are accounted for consistently with other derivatives. This is in order to avoid
a mismatch of the with-profits investment portfolio with the investment benchmarks set for its equity-based investment funds.
The contracts will form part of the long-term investments of the with-profits fund. These contracts are subject to a number of
limitations for legal and regulatory reasons.

Some of the Group’s products, especially those sold in the US, have certain guarantee features linked to equity indexes. 
A mismatch between product liabilities and the performance of the underlying assets backing them, exposes the Group to equity
index risk. In order to mitigate this risk, the relevant business units purchase swaptions, equity options and futures to match asset
performance with liabilities under equity-indexed products.

The US operations and some of the UK operations hold large amounts of interest-rate sensitive investments that contain
credit risks on which a certain level of defaults is expected. These entities have purchased some swaptions in order to manage 
the default risk on certain underlying assets and hence reduce the amount of regulatory capital held to support the assets.

During the period of ownership in 2007 and in 2006, Egg used derivative instruments for the purpose of supporting the
strategic and operational business activities and reducing and eliminating the risk of loss arising from changes in interest rates 
and foreign exchange rates. Derivatives were used solely to hedge risk exposures and Egg did not take any trading position in
derivatives.

For the purpose of reducing interest rate risk, Egg used a number of derivative instruments, including interest rate swaps 

and forward agreements. Additionally, swaps were used to provide caps to the funding cost of the credit card product.
Egg also made general use of credit default swaps to manage credit risk without changing the underlying product or

investment portfolios.

For the purpose of reducing currency risk, Egg used forward exchange contracts and currency swaps.

Hedging
The Group has formally assessed and documented the effectiveness of the following hedges under IAS 39:

Fair value hedges
The Group uses interest rate derivatives to hedge the interest exposures on its US$1 billion, 6.5 per cent perpetual subordinated
capital securities and US$300 million, 6.5 per cent perpetual subordinated capital securities. Where the hedge relationship is 
de-designated and re-designated, the fair value adjustment to the hedged item up to the point of de-designation continues to 
be reported as part of the basis of the hedged item and is amortised to the income statement based on a recalculated effective
interest rate over the residual period to the first break clause date of the perpetual subordinated capital securities.

In addition, Jackson has had a collar fair value hedge in place since 1 March 2005. This common stock equity collar transaction
was entered into to protect Jackson’s unrealised gain of US$5.9 million on an equity investment. The hedge expires in March 2008.
The fair value of the derivatives designated as fair value hedges above at 31 December 2007, were an asset of £5 million 
and liabilities of £25 million (2006: asset of £5 million and liabilities of £29 million). Movements in the fair value of the hedging
instruments of a net gain of £6 million (2006: net gain of £4 million) and the hedged items of a net loss of £4 million (2006: net loss
of £4 million) are recorded in the income statement in respect of the fair value hedges above.

Cash flow hedges
Following the sale of Egg in 2007, the Group has no cash flow hedges in place. In 2006 Egg had cash flow hedged certain balance
sheet items which were subject to interest rate risk using interest rate and cross currency interest rate swaps, with the effective
part of any gain or loss on the swaps recognised directly in equity. As at 31 December 2006, the notional amount of the cash flow
hedge was £1,711 million and the fair value was an asset of £9 million. The cash flows were periodically updated based on the
underlying banking portfolios. There was no ineffective portion of the cash flow hedge recognised in the income statement in 2006.

Net investment hedges
The Group has entered into a series of three-month period forward currency transactions which together form a US$2 billion net
investment hedge of the currency exposure of the net investments in the US operations. The forward currency contracts were
renewed throughout 2007 and 2006. The forward currency contracts in place at 31 December 2007 expire in March 2008.
The fair value of the forward currency contracts at 31 December 2007 was a liability of £44 million (2006: a liability of £4 million).
In addition, the Group has designated perpetual subordinated capital securities totalling US$1.55 billion as a net investment

hedge to hedge the currency risks related to the net investment in Jackson. The carrying value of the subordinated capital
securities was £763 million (2006: £763 million) as at 31 December 2007. The foreign exchange gain of £13 million (2006: gain of
£110 million) on translation of the borrowings to pounds sterling at the balance sheet date is recognised in the translation reserve
in shareholders’ equity.

The net investment hedges were 100 per cent effective.

244

Prudential plc Annual Report 2007

G4: Derecognition, securitisation and collateral

Securities lending and reverse repurchase agreements
The Group has entered into securities lending (including repurchase agreements) whereby blocks of securities are loaned to third
parties, primarily major brokerage firms. The amounts above the fair value of the loaned securities required to be held as collateral
by the agreements depend on the quality of the collateral, calculated on a daily basis. The loaned securities are not removed from
the Group’s consolidated balance sheet, rather they are retained within the appropriate investment classification. Collateral
typically consists of cash, debt securities, equity securities and letters of credit. At 31 December 2007, the Group had lent
£17,172 million (2006: £11,418 million) (of which £11,461 million (2006: £7,592 million) was lent by the PAC with-profits fund) 
of securities and held collateral under such agreements of £18,125 million (2006: £11,814 million) (of which £12,105 million
(2006: £7,934 million) was held by the PAC with-profits fund).

At 31 December 2007, the Group had entered into reverse repurchase transactions under which it purchased securities and
had taken on the obligation to resell the securities for the purchase price of £1,361 million (2006: £1,435 million), together with
accrued interest.

Collateral and pledges under derivative transactions
At 31 December 2007, the Group had pledged £260 million (2006: £263 million) for liabilities and held collateral of £292 million
(2006: £212 million) in respect of over-the-counter derivative transactions.

Securitisation
At 31 December 2006 Egg had an outstanding balance of UK credit card receivables in its trust vehicle, Arch (Term) Limited,
created in 2002 for the purpose of asset-backed securitisation, of £2.8 billion. The note holders in securitisations from this 
vehicle had a proportional interest in each account balance in the trust. As at 31 December 2006, the value of this interest was
£2.3 billion. This securitisation did not qualify for derecognition under IAS 39 and the total portfolio was, therefore, included 
in loans and receivables. The funding giving rise to the note-holders’ interest was included within operational borrowings
attributable to shareholder-financed operations. Following the disposal of Egg the Group no longer holds these balances.

G5: Impairment of financial assets
In accordance with the Group’s accounting policy set out in note A4, impairment reviews were performed for available-for-sale
securities and loans and receivables. In addition, impairment reviews were undertaken for the reinsurers’ share of policyholder
liability provisions.

During the year ended 31 December 2007, impairment losses of £184 million (2006: £416 million) were recognised. These
were £149 million (2006: £384 million) for loans and advances to customers in discontinued banking operations and £35 million
(2006: £ 32 million) for continuing operations, mainly being in respect of available-for-sale securities held by Jackson.

Impairment losses recognised on available-for-sale securities amounted to £30 million (2006: £24 million). Of this amount, 

14 per cent (2006: 76 per cent) has been recorded on structured asset-backed securities, primarily due to reduced cash flow
expectations on such securities that are collateralised by diversified pools of primarily below investment grade securities. 
57 per cent (2006: 24 per cent) of the losses related to the impairment of fixed maturity securities of the top five individual
corporate issuers, reflecting a deteriorating business outlook of the companies concerned. 

The impairment losses have been recorded in ‘acquisition costs and other operating expenditure’ in the income statement.
In 2007, the Group realised gross losses on sales of available-for-sale securities of £86 million (2006: £58 million). 46 per cent

(2006: 30 per cent) of these losses related to the disposal of fixed maturity securities of six (2006: six) individual issuers, which
were disposed of to rebalance the portfolio in the US operations in response to the unstable mortgage lending market in the US.
The effect of those reasonably likely changes in the key assumptions underlying the estimates that underpin the assessment
of whether impairment has taken place depends on the factors described in note A3. A key indicator of whether such impairment
may arise in future, and the potential amounts at risk, is the profile of gross unrealised losses for fixed maturity and equity
securities accounted for on an available-for-sale basis by reference to the time periods by which the securities have been held
continuously in an unrealised loss position and by reference to the maturity date of the securities concerned. 

For 2007, the difference between the carrying value and book cost of equity securities in gross unrealised loss position was
£nil (2006: £(1) million). For 2007 the amounts of gross unrealised losses for fixed maturity securities classified as available-for-
sale under IFRS in an unrealised loss position was £439 million (2006: £256 million) (see note D3 for further details).

G

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Notes on the Group financial statements
H: Other information on balance sheet items 

H1: Intangible assets attributable to shareholders

a Goodwill

Cost
At 1 January and 31 December

Aggregate impairment
At 1 January and 31 December

Net book amount at 31 December

2007 £m

2006 £m

1,461

1,461

(120)

1,341

(120)

1,341

Impairment testing
Goodwill does not generate cash flows independently of other groups of assets and thus is assigned to cash generating units
(CGUs) for the purposes of impairment testing. These CGUs are based upon how management monitors the business and
represent the lowest level to which goodwill can be allocated on a reasonable basis. An allocation to CGUs of the Group’s
goodwill attributable to shareholders is shown below:

M&G
Other

2007 £m

2006 £m

1,153
188

1,341

1,153
188

1,341

‘Other’ represents goodwill amounts allocated across CGUs in Asia and US operations. These goodwill amounts are not
individually material.

Assessment of whether goodwill may be impaired
With the exception of M&G, the goodwill attributable to shareholders in the balance sheet relates to acquired life businesses. 
The Company routinely compares the aggregate of net asset value and acquired goodwill on an IFRS basis of acquired life
business with the value of the business as determined using the EEV methodology, as described in note D1. Any excess of 
IFRS over EEV carrying value is then compared with EEV basis value of current and projected future new business to determine
whether there is any indication that the goodwill in the IFRS balance sheet may be impaired.

Goodwill is tested for impairment by comparing the CGUs carrying amount, excluding any goodwill, with its recoverable

amount.

M&G
The recoverable amount for the M&G CGU has been determined by calculating its value in use. This has been calculated by
aggregating the present value of future cash flows expected to be derived from the component businesses of M&G (based 
upon management projections) and its current surplus capital.

The discounted cash flow valuation has been based on a three-year plan prepared by M&G, and approved by the directors

of Prudential plc, and cash flow projections for later years.

The value in use is particularly sensitive to a number of key assumptions as follows:

i The assumed growth rate on forecast cash flows beyond the terminal year of the budget. A growth rate of 2.5 per cent has been
used to extrapolate beyond the plan period.

ii The risk discount rate. Differing discount rates have been applied in accordance with the nature of the individual component
businesses. For retail and institutional business a risk discount rate of 12 per cent has been applied. This represents an average
implied discount rate for comparable UK listed asset managers calculated by reference to risk-free rates, equity risk premiums 
of five per cent and an average ‘beta’ factor for relative market risk of comparable UK listed asset managers. A similar approach
has been applied for the other component businesses of M&G.

iii That asset management contracts continue on similar terms.

Management believes that any reasonable change in the key assumptions would not cause the carrying amount of M&G to
exceed its recoverable amount.

246

Prudential plc Annual Report 2007

H1: Intangible assets attributable to shareholders continued
Japanese life company
The aggregate goodwill impairment of £120 million at 31 December 2007 and 2006 relates to the goodwill held in relation to the
Japanese life operation which was impaired in 2005.

b Deferred acquisition costs and acquired in-force value of long-term business contracts attributable to shareholders
Other intangible assets in the Group consolidated balance sheet attributable to shareholders consist of:

Deferred acquisition costs (DAC) related to insurance contracts as classified under IFRS 4
Deferred acquisition costs related to investment management contracts, including life assurance 

contracts classified as financial instruments and investment management contracts under IFRS 4

Present value of acquired in-force policies for insurance contracts as classified under IFRS 4
Present value of future profits of acquired investment management contracts, including life assurance 
contracts classified as financial instruments and investment management contracts under IFRS 4

Distribution rights*

2007 £m

2006 £m

2,644

113

2,757

59

4
16

79

2,315

110

2,425

66

6
–

72

Total of deferred acquisition costs and acquired in-force value of long-term business contracts

2,836

2,497

*Distribution rights relate to facilitation fees paid in 2007 of £16 million which are amortised over 8 years. 
The amortisation charge for the year to 31 December 2007 was £0.3 million.

Deferred acquisition costs related to insurance contracts attributable to shareholders
The movement in deferred acquisition costs relating to insurance contracts attributable to shareholders is as follows:

Deferred acquisition costs at 1 January 
Additions
Amortisation
Exchange differences
Change in shadow DAC

Deferred acquisition costs at 31 December

2007 £m

2006 £m

2,315
694
(410)
(44)
89

2,644

H

2,200
623
(299)
(290)
81

2,315

Deferred acquisition costs related to investment management contracts attributable to shareholders
Incremental costs associated with the origination of investment management contracts written by the Group’s insurance and
asset management businesses are capitalised and amortised as the related revenue is recognised. Deferred acquisition costs
related to investment management contracts are all internally generated.

Amortisation of this intangible asset is included in the ‘acquisition costs and other operating expenditure’ line in the 

income statement.

At 1 January
Gross amount
Accumulated amortisation

Net book amount

Additions (through internal development)
Amortisation
Other charges

At 31 December

Comprising:
Gross amount
Accumulated amortisation

Net book amount

2007 £m

2006 £m

130
(20)

110

7
(3)
(1)

113

136
(23)

113

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118
(14)

104

36
(6)
(24)

110

130
(20)

110

247

Notes on the Group financial statements
H: Other information on balance sheet items continued

H1: Intangible assets attributable to shareholders continued
Present value of acquired in-force business of long-term business contracts attributable to shareholders
Prior to the adoption of IFRS 4, the present value of acquired in-force business (PVAIF) was accounted for under UK GAAP. 
On 1 January 2005, following the adoption of IFRS 4, PVAIF relating to investment contracts without discretionary participation
features, which was previously included within long-term business, is removed and replaced by an asset representing the 
present value of the future profits of the asset management component of these contracts, where applicable. These contracts 
are accounted for under the provisions of IAS 18. The remainder of the PVAIF balance relates to insurance contracts and is
accounted for under UK GAAP as permitted by IFRS 4.

The present value of future profits of acquired asset management contracts relates to unit-linked contracts acquired as part

of the M&G acquisition in 1999.

Amortisation is charged to the ‘acquisition costs and other operating expenditure’ line in the income statement over the

period of provision of asset management services as those profits emerge.

2007 £m

2006 £m

Insurance
contracts

Investment
management

Insurance
contracts

Investment
management

At 1 January
Cost
Accumulated amortisation

Net book amount

Exchange differences
Amortisation charge

At 31 December 

Comprising
Cost
Accumulated amortisation

Net book amount

220
(154)

66

2
(9)

59

161
(102)

59

12
(6)

6

–
(2)

4

12
(8)

4

233
(141)

92

(4)
(22)

66

220
(154)

66

H2: Intangible assets attributable to the PAC with-profits fund

a Goodwill and other acquired intangible assets in respect of acquired investment subsidiaries

Carrying value at 1 January 2007
Additions
Amortisation charge
Deconsolidated venture fund investments

At 31 December 2007

2007 £m

Other
acquired
intangible
assets

243
– 
(35) 
(208)

–

Goodwill

587
313
–
(708)

192

12
(3)

9

–
(3)

6

12
(6)

6

Total

830
313
(35)
(916)

192

All goodwill figures shown above reflect the cost. These have no impairment losses or other write-offs.

All goodwill additions relate to the UK and the long-term business segments. Following the sale by the Group of PPM Capital 

in November 2007, the Group no longer controls venture fund investments and consequently has ceased to consolidate these
operations, with these carried as investments of long-term business at fair value through profit and loss going forwards.
Additional details on the changes in consolidated entities are provided in note I6.

The recoverable amount for the venture fund investments previously controlled by the Group through PPM Capital was

determined on a portfolio CGU basis by aggregating fair values calculated for each entity less costs to sell these entities.

248

Prudential plc Annual Report 2007

H2: Intangible assets attributable to the PAC with-profits fund continued
The fair value of each entity prior to deconsolidation following the disposal of PPM Capital was calculated in accordance with the
International Private Equity and Venture Capital Valuation Guidelines which set out industry best practice for determining the fair
value of private equity investments. The guidelines require that an enterprise value is calculated for each investment, typically
using an appropriate multiple applied to the company’s maintainable earnings. All amounts relating to financial instruments
ranking higher in a liquidation than those controlled by the Group prior to the disposal of PPM Capital were then deducted from
the enterprise value and a marketability discount applied to the result to give a fair value attributable to the instruments previously
controlled by the Group. The marketability discount ranged from 10 per cent to 30 per cent, depending on the Group’s level of
control over a realisation process.

Management believes that any reasonable change in the key assumptions would not have given rise to an impairment charge.

b Deferred acquisition costs

At 1 January
Additions
Amortisation

At 31 December

The above costs relate to non-participating business written by the PAC with-profits sub-fund. 

No deferred acquisition costs are established for the participating business.

H3: Reinsurers’ share of insurance contract liabilities

Insurance contract liabilities
Claims outstanding

2007 £m

2006 £m

31
1
(13)

19

35
2
(6)

31

2007 £m

2006 £m

724
59

783

878
67

945

The movement on reinsurers’ share of insurance contract liabilities is as follows:

H

At 1 January
Movement in the year
Foreign exchange translation differences

At 31 December

H4: Tax assets and liabilities

2007 £m

2006 £m

878
(147)
(7)

724

1,203
(265)
(60)

878

Assets
Of the £285 million (2006: £404 million) current tax recoverable, the majority is expected to be recovered in one year or less.

Deferred tax asset

Unrealised losses on investments
Balances relating to investment and insurance contracts
Short-term timing differences
Capital allowances
Unused deferred tax losses

Continuing operations
Discontinued banking operations

Total

2007 £m

2006 £m

129
2
744
20
30

925
–

925

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83
439
446
12
–

980
32

1,012

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Notes on the Group financial statements
H: Other information on balance sheet items continued

H4: Tax assets and liabilities continued
Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of 
all available evidence, it can be regarded as more likely than not that there will be suitable taxable profits from which the future
reversal of the underlying temporary differences can be deducted. The UK taxation regime applies separate rules to trading and
capital profits and losses. The distinction between temporary differences that arise from items of either a trading or capital nature
may affect the recognition of deferred tax assets. Accordingly, for the 2007 results and balance sheet position at 31 December
2007, the possible tax benefit of approximately £280 million (2006: £333 million), which may arise from capital losses valued at
approximately £1.4 billion (2006: £1.7 billion), is sufficiently uncertain that it has not been recognised. In addition, a potential
deferred tax asset of £112 million (2006: £71 million), which may arise from trading losses of approximately £350 million 
(2006: £245 million), is sufficiently uncertain that it has not been recognised.

Liabilities
Of the £1,237 million (2006: £1,303 million) current tax liability, it is not practicable to estimate how much is expected to be
settled in one year or less due to the uncertainty over when outstanding issues will be agreed with HM Revenue & Customs.

Deferred tax liability

Unrealised gains on investments
Balances relating to investment and insurance contracts
Short-term timing differences
Capital allowances

2007 £m

2006 £m

2,098
599
766
12

3,475

2,346
613
916
7

3,882

Unprovided deferred income tax liabilities on temporary differences associated with investments in subsidiaries, associates and
interests in joint ventures are considered to be insignificant due to the availability of various UK tax exemptions and reliefs.

Discounting
Deferred tax asset and liability balances have not been discounted.

250

Prudential plc Annual Report 2007

H5: Accrued investment income and other debtors

Accrued investment income
Interest receivable
Other

Continuing operations
Discontinued banking operations

Total

Other debtors
Surplus in respect of PSPS defined benefit pension schemes:I1*

Surplus, gross of deferred tax, based on scheme assets held, including investments in 

Prudential insurance policies:
Attributable to PAC with-profits fund (i.e. absorbed by the liability for unallocated surplus)
Attributable to shareholder-financed operations (i.e. to shareholders’ equity)

Less investments in Prudential insurance policies

Net surplus after elimination of investments in Prudential insurance policies and matching 

policyholder liability from Group balance sheet

Premiums receivable:

From policyholders
From intermediaries
From reinsurers

Other

Continuing operations
Discontinued banking operations

Total

Total accrued investment income and other debtors

2007 £m

2006 £m

1,434
589

2,023
–

2,023

365
163

528
(140)

388

154
13
104
638

1,297
–

1,297

3,320

1,331
563

1,894
6

1,900

–
–

–
–

–

200
12
22
619

853
199

1,052

2,952

*The 2007 pension surplus amounts relate to the PSPS defined benefit scheme. The 2006 amounts are included in H14 Provisions note.

Of the £3,320 million (2006: £2,952 million) of accrued investment income and other debtors, £452 million (2006: £800 million) 
is expected to be settled after one year or more.

H

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Notes on the Group financial statements
H: Other information on balance sheet items continued

H6: Property, plant and equipment
Property, plant and equipment comprise Group occupied properties, development property and tangible assets. A reconciliation
of the carrying amount of these items from the beginning of the year to the end of the year is as follows:

At 1 January 2006
Cost
Accumulated depreciation

Net book amount

Year ended 31 December 2006
Opening net book amount
Exchange differences
Depreciation charge
Additions
Arising on acquisition of subsidiaries
Disposals
Reclassification from held for investment

Closing net book amount

At 1 January 2007
Cost
Accumulated depreciation

Net book amount

Year ended 31 December 2007
Opening net book amount
Exchange differences
Depreciation charge
Additions
Arising on acquisition of subsidiaries
Disposal of subsidiaries
Deconsolidated venture fund investments I6
Disposals
Reclassification from held for investment
Reclassification from held for sale

Closing net book amount

At 31 December 2007
Cost
Accumulated depreciation

Net book amount

Group 
occupied
property
£m

Development
property
£m

Tangible
assets
£m

Continuing
operations
£m

Discontinued
operations
£m

262
(36)

226

226
(8)
(6)
4
–
(24)
–

192

225
(33)

192

192
2
(48)
71
5
–
(69)
(2)
–
–

151

172
(21)

151

175
–

175

175
–
–
36
–
–
268

479

479
–

479

479
–
–
48
–
–
–
–
120
8

655

655
–

655

853
(433)

420

420
(8)
(96)
123
40
(80)
–

399

917
(518)

399

399
1
(50)
109
33
–
(261)
(25)
–
–

206

612
(406)

206

1,290
(469)

821

821
(16)
(102)
163
40
(104)
268

1,070

1,621
(551)

1,070

1,070
3
(98)
228
38
–
(330)
(27)
120
8

1,012

1,439
(427)

1,012

246
(157)

89

89
–
(43)
11
–
6
–

63

226
(163)

63

63
–
(9)
3
–
(57)
–
–
–
–

–

–
–

–

Total
£m

1,536
(626)

910

910
(16)
(145)
174
40
(98)
268

1,133

1,847
(714)

1,133

1,133
3
(107)
231
38
(57)
(330)
(27)
120
8

1,012

1,439
(427)

1,012

Of the above net book amounts, £nil (2006: £102 million) of Group occupied property and £nil (2006: £261 million) of tangible
assets are attributable to consolidated venture investment subsidiaries of the PAC with-profits fund at 31 December 2007. 
All additions arising on acquisition of subsidiaries relate to acquisitions of venture investment subsidiaries of the PAC 
with-profits fund.

252

Prudential plc Annual Report 2007

H6: Property, plant and equipment continued

Capital expenditure: property, plant and equipment by primary segment

Long-term business
Asset management
Unallocated corporate

Continuing operations
Discontinued banking operations

Total

Capital expenditure: property, plant and equipment by secondary segment

UK
US
Asia

Continuing operations
Discontinued banking operations

Total

2007 £m

2006 £m

206
11
11

228
3

231

153
6
3

162
12

174

2007 £m

2006 £m

145
33
50

228
3

231

122
15
25

162
12

174

H7: Investment properties
Investment properties principally relate to the PAC with-profits fund and are carried at fair value. A reconciliation of the carrying
amount of investment properties at the beginning and end of the year is set out below:

At 1 January
Additions:

Resulting from acquisitions
Resulting from expenditure capitalised
Resulting from acquisitions through business combinations

Disposals
Net (loss) gains from fair value adjustments
Net foreign exchange differences
Transfers to held for sale assets
Transfers to development properties

At 31 December

The income statement includes the following items in respect of investment properties:

Rental income from investment properties
Direct operating expenses (including repairs and maintenance expenses) 

arising from investment properties:
That generated rental income during the year
That did not generate rental income during the year

Total direct operating expenses

2007 £m

2006 £m

14,491

13,180

H

1,707
128
–
(1,378)
(1,128)
14
(25)
(121)

1,185
51
2
(398)
813
(42)
(32)
(268)

13,688

14,491

2007 £m

2006 £m

670

117
–

117

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i
a
l

744

118
8

126

253

Notes on the Group financial statements
H: Other information on balance sheet items continued

H7: Investment properties continued
Investment properties of £3,665 million (2006: £4,990 million) are held under finance leases. A reconciliation between the total of
future minimum lease payments at the balance sheet date, and their present value is shown below:

Future minimum lease payments at 31 December
Future finance charges on finance leases

Present value of minimum lease payments

Future minimum lease payments are due as follows:

Less than 1 year
1 to 5 years
Over 5 years

Total

The present values of these minimum lease payments are:

Less than 1 year
1 to 5 years
Over 5 years

Total

2007 £m

2006 £m

979
(877)

102

5
22
952

979

5
22
75

102

400
(325)

75

4
15
381

400

3
15
57

75

Contingent rent is that portion of the lease payments that is not fixed in amount but is based on the future value of a factor 
that changes other than with the passage of time. Contingent rent recognised as an expense in 2007 amounted to £14 million 
(2006: £11 million). Contingent rents recognised as income in the year amounted to £26 million (2006: £33 million).

The Group’s policy is to rent investment properties to tenants through operating leases. Minimum future rentals to be

received on non-cancellable operating leases are receivable in the following periods:

Less than 1 year
1 to 5 years
Over 5 years

Total

2007 £m

2006 £m

679
2,464
8,266

11,409

658
2,382
6,135

9,175

The total minimum future rentals to be received on non-cancellable sub-leases for land and buildings for the year ended 
31 December 2007 are £2,746 million (2006: £2,651 million).

254

Prudential plc Annual Report 2007

H8: Investments in associates and joint ventures

Investments in associates
The Group had four associates at 31 December 2007 (2006: three) that are accounted for using the equity method. The 
Group acquired one new associate in 2007, a 30 per cent interest in The Nam Khang, a Vietnamese property developer. The
Group’s other associates, a 30 per cent interest in Apollo Education and Training Organisation Vietnam, a 25 per cent interest in
OYO Developments Limited, and a 38.6 per cent interest in IFonline Group Limited (IFonline), were held by the Group in both
2007 and 2006.

The Group also has investments in associates which meet the IAS 28 criteria for measurement at fair value through profit and

loss in accordance with IAS 39.

Associates accounted for using the equity method
Equity accounting is applied to IFonline based on its reporting period of the year to 30 November and is adjusted for material
changes up to 31 December. Accordingly, the information is deemed to cover the same period as that of the Group.

A summary of the movements in investments in associates accounted for using the equity method in 2007 and 2006 is set 

out below:

Balance at 1 January 2006
Share of profit for the year after tax

Balance at 31 December 2006
Acquisitions
Share of profit for the year after tax

Balance at 31 December 2007

Share of
capital
£m

Share of
reserves
£m

Share of
net assets
£m

Goodwill
£m

Total carrying
value
£m

4
–

4
5
–

9

(6)
1

(5)
–
–

(5)

(2)
1

(1)
5
–

4

7
–

7
1
–

8

5
1

6
6
–

12

There have been no changes recognised directly in the equity of associates that would also be recognised directly in equity by 
the Group.

The Group’s share of the assets, liabilities, revenues and profit and loss of associates accounted for using the equity method 

at 31 December 2007 and 2006 is as follows:

H

Financial position
Total assets (excluding goodwill)
Total liabilities

Net assets

Results of operations
Revenue
Profit in the year

2007 £m

2006 £m

7
(3)

4

5
–

4
(5)

(1)

3
1

Associates carried at fair value through profit and loss
The Group’s associates that are carried at fair value through profit and loss comprise investments in OEICs, unit trusts, funds
holding collateralised debt obligations, property unit trusts, and venture capital investments of the PAC with-profits fund
managed by PPM Capital, where the Group has significant influence. These investments are incorporated both in the UK and
overseas, and some have year ends which are non-coterminous with that of the Group. In these instances, the investments are
recorded at fair value at 31 December 2007 based on valuations or pricing information at that specific date. The aggregate fair
value of associates carried at fair value through profit and loss where there are published price quotations is approximately 
£2 billion (2006: £2 billion) at 31 December 2007.

The aggregate assets of these associates are approximately £9 billion (2006: £7 billion). Aggregate liabilities, excluding

liabilities to unit holders and shareholders for unit trusts and OEICs, are approximately £2 billion (2006: £3 billion). Fund
revenues, with revenue arising in unit trusts and OEICs deemed to constitute the investment return for these vehicles, were
approximately £0.5 billion (2006: £0.4 billion) and net profit in the year, excluding unit trusts and OEICs where all investment
returns accrue to unit holders or shareholders respectively, was approximately £0.2 billion (2006: £0.2 billion).

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Notes on the Group financial statements
H: Other information on balance sheet items continued

H8: Investments in associates and joint ventures continued

Investments in joint ventures
Joint ventures represent activities over which the Group exercises joint control through contractual agreement with one or more
parties. The Group’s significant joint ventures, which are accounted for using proportionate consolidation, comprise various joint
ventures relating to property investments where the Group has a 50 per cent interest as well as the following interests:

Investment

ICICI Prudential Life Insurance Company Limited
BOCI – Prudential Asset Management Limited
PruHealth
CITIC – Prudential Life Insurance Company Limited
CITIC Prudential Fund Management Company Limited
Prudential ICICI Asset Management Company Limited
Prudential BSN Takaful Berhad

% held

Principal activity

Country

Life assurance
26
36
Pensions
50 Private medical insurance
Life assurance
50
Asset management
49
49
Asset management
49 General and life insurance

India
China
UK
China
China
India
Malaysia

In August 2007, the Group increased its stake in CITIC Prudential Fund Management Company Limited from 33 per cent to 
49 per cent.

On 29 September 2007, following expiry of the previous management agreement, a revised arrangement was put in place in
respect of CITIC – Prudential Life Insurance Company Limited following which the Group’s investment has been accounted for as
a joint venture. Prior to the change in management agreement CITIC – Prudential Life Insurance Company Limited was accounted
for as a subsidiary undertaking. Whilst the management agreement has been revised there has been no change in the Group’s
level of holding.

Prudential BSN Takaful Berhad was a new joint venture in 2006.
In January 2006, the Group sold its 50 per cent interest in Marlborough Stirling Mortgage Services Limited for £2.9 million. 

The profit on sale before tax of £1.7 million was included in investment income in the consolidated income statement.

The investments noted in the table above have the same accounting year end as the Group, except for Prudential ICICI Asset
Management Company Limited. Although this investment has a reporting period of 31 March, 12 months of financial information
up to 31 December is recorded. Accordingly, the information is deemed to cover the same period as that of the Group.

The summarised financial data for the Group’s share of investments in joint ventures is as follows:

Financial position
Current assets
Non-current assets

Total assets

Current liabilities
Non-current liabilities

Total liabilities

Net equity

Results of operations
Revenues
Expenses

Net loss

2007 £m

2006 £m

1,277
173

1,450

(115)
(1,121)

(1,236)

214

500
(546)

(46)

91
638

729

(47)
(467)

(514)

215

265
(273)

(8)

There are several minor service agreements in place between the joint ventures and the Group. During 2007, the aggregate
amount of the transactions was £5.4 million and the balance outstanding as at 31 December 2007 was £4.7 million.

During 2006, ICICI Prudential Life Insurance Company Limited invested its own capital of £1.4 million into the joint venture

to fund the operational needs of the business.

The joint ventures have no significant contingent liabilities to which the Group is exposed nor does the Group have any 

significant contingent liabilities in relation to its interest in the joint ventures.

256

Prudential plc Annual Report 2007

H9: Assets and liabilities held for sale
Assets and liabilities held for sale comprise investment property and consolidated venture subsidiaries of the PAC with-profits fund.

Investment properties are classified as held for sale when contracts have been exchanged but the sale has not been

completed at the period end.

As at 31 December 2006, one venture subsidiary, Pharmacia Diagnostics, was classified as held for sale. The disposal of this

subsidiary was completed on 18 January 2007.

Gains on disposal of held for sale assets and liabilities are recorded in ‘investment income’ within the income statement.
Major classes of assets and liabilities held for sale are as follows:

Assets
Goodwill
Intangible assets
Property, plant and equipment
Other assets
Investment properties

Non-current assets held for sale

Liabilities
Other liabilities
Borrowings

Non-current liabilities held for sale

2007 £m

2006 £m

–
–
–
–
30

30

–
–

–

138
112
48
105
60

463

64
323

387

H10: Cash and cash equivalents
Cash and cash equivalents consist of cash in hand, balances with banks, and certain short-term deposits and debt instruments.
Cash and cash equivalents included in the cash flow statement comprise the following balance sheet amounts:

Cash
Cash equivalents

Continuing operations
Discontinued banking operations

Total cash and cash equivalents

2007 £m

2006 £m

4,528
423

4,951
–

4,951

3,902
260

4,162
909

5,071

H

Cash and cash equivalents held in the parent company and finance subsidiaries are considered to be available for use by the
Group. These funds amount to £339 million and £437 million in 2007 and 2006, respectively. The remaining amounts, generally
not available for use by the Group, include cash and cash equivalents held for the benefit of policyholders and, in 2006, loans and
advances to banks held by Egg.

H11: Shareholders’ equity: Share capital, share premium and reserves
The authorised share capital of the Company is £220 million (2006: £220 million) (divided into 4,000,000,000 
(2006: 4,000,000,000) ordinary shares of 5 pence each and 2,000,000,000 sterling preference shares of 1 pence each) and
US$20 million (divided into 2,000,000,000 US dollar preference shares of 1 cent each) and Euros 20 million (divided into
2,000,000,000 Euro preference shares of 1 cent each). None of the preference shares have been issued. A summary of the
ordinary shares in issue is set out below:

Share capital and share premium
Ordinary share capital: 2,470 million (2006: 2,444 million)
Shares issued
Share premium
Reserves
Retained earnings
Translation reserve
Available-for-sale and hedging reserves

Total shareholders’ equity

2007 £m

2006 £m

123
1,828

4,440
(112)
(78)

6,201

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122
1,822

3,640
(125)
29

5,488

257

Notes on the Group financial statements
H: Other information on balance sheet items continued

H11: Shareholders’ equity: share capital, share premium and reserves continued

Share capital and share premium

Issued shares of 5p each fully paid:
At the beginning of the year
Shares issued under share option schemes
Shares issued in lieu of cash dividends
Shares issued in respect of acquisition of Egg minority interests
Transfer to retained earnings in respect of shares issued 

in lieu of cash dividends

At end of the year

Issued shares of 5p each fully paid:
At the beginning of the year
Shares issued under share option schemes
Shares issued in lieu of cash dividends
Transfer to retained earnings in respect of shares issued 

in lieu of cash dividends

At end of the year

2006

Number of
ordinary shares

Share
capital
£m

Share
premium
£m

2,386,784,266
2,953,552
12,940,993
41,633,614

–

2,444,312,425

2007

2,444,312,425
803,818
24,900,997

–

2,470,017,240

119
–
1
2

–

122

122
–
1

–

123

1,564
15
75
243

(75)

1,822

1,822
6
175

(175)

1,828

Amounts recorded in share capital represent the nominal value of the shares issued. The difference between the proceeds
received on issue of shares, net of issue costs, and the nominal value of shares issued is credited to the share premium account.

At 31 December 2007, there were options outstanding under Save As You Earn schemes to subscribe for 9,017,442 
(2006: 10,722,274) shares at prices ranging from 266 pence to 695 pence (2006: 266 pence to 715 pence) and exercisable 
by the year 2014 (2013). In addition, there are 2,037,220 (2006: 4,113,481) conditional options outstanding under the RSP 
and 3,485,617 (2006: 1,623,637) under the GPSP exercisable at nil cost within a 10-year period.

The cost of own shares of £60 million as at 31 December 2007 (2006: £79 million) is deducted from retained earnings.
The Company has established trusts to facilitate the delivery of shares under employee incentive plans and savings-related

share option schemes. At 31 December 2007, 6.6 million (2006: 7.5 million) Prudential plc shares with a market value of 
£47 million (2006: £52 million) were held in such trusts. In 2007, the Company purchased 1.2 million (2006: 2.3 million) shares 
in respect of employee incentive plans at a cost of £9 million (2006: £15 million). The maximum number of shares held in the 
year was 8.5 million which was at the beginning of the year. Of this total, 5.1 million (2006: 4.8 million) shares were held in 
trusts under employee incentive plans.

Of the total shares held in trust, 1.5 million (2006: 2.7 million) shares were held by a qualifying employee share ownership

trust. These shares are expected to be fully distributed in the future on maturity of savings-related share option schemes at a
weighted average exercise price of 274 pence (2006: 303 pence).

The Group has consolidated a number of authorised investment funds where it is deemed to control these funds under IFRS.

Certain of these funds hold shares in Prudential plc. The total number of shares held by these funds at 31 December 2007 was 
4.1 million (2006: 4.9 million) and the cost of acquiring these shares of £22 million (2006: £26 million) is included in cost of own
shares. The market value of these shares as at 31 December 2007 was £29 million (2006: £34 million).

Reserves
The translation reserve represents cumulative foreign exchange translation differences taken directly to equity in accordance
with IFRS, net of related tax. In accordance with IFRS 1, cumulative translation differences are deemed to be zero at 1 January
2004, the date of transition to IFRS.

The hedging reserve consists of the portion of the cash flow hedge that is determined to be an effective hedge, net of related 

tax. The available-for-sale reserve includes gains or losses arising from changes in fair value of available-for-sale securities, 
net of related tax. 

258

Prudential plc Annual Report 2007

H12: Insurance contract liabilities and unallocated surplus of with-profits funds

Movement in year

At 1 January 2006
Income and expense included in the income statement
Foreign exchange translation differences

At 31 December 2006

At 1 January 2007
Income and expense included in the income statement
Foreign exchange translation differences

At 31 December 2007

H13: Borrowings

Core structural borrowings of shareholder-financed operations

Insurance
contract
liabilities
£m

Unallocated
surplus of with-
profits funds
£m

120,436
7,811
(5,034)

123,213

123,213
9,590
(167)

132,636

11,330
2,296
(27)

13,599

13,599
760
(8)

14,351

Innovative
Tier 1*

Lower
Tier 2*

Senior†

Total

Total

2007 £m

2006 £m

Central companies
Subordinated debt:

¤500m 5.75% Subordinated Notes 2021note i
¤20m Medium-Term Subordinated Notes 2023note ii
£435m 6.125% Subordinated Notes 2031
US$1,000m 6.5% Perpetual Subordinated 

Capital Securitiesnote iii

US$250m 6.75% Perpetual Subordinated 

Capital Securitiesnote iv

US$300m 6.5% Perpetual Subordinated 

Capital Securitiesnotes iv,v

Senior debt:

£150m 9.375% Guaranteed Bonds 2007
£249m 5.5% Bonds 2009 
£300m 6.875% Bonds 2023
£250m 5.875% Bonds 2029

Total central companies

US operations

US$250m 8.15% Surplus Notes 2027note vi

Total continuing operations

Discontinued banking operations

£250m 7.5% Subordinated Notes 2013
£200m 6.875% Subordinated Notes 2021

Totalnote vii

485

124

154

763

–

763

763

–

763

365
15
427

365
15
427

485

124

154

335 
13
427

484

H

125

154

807

–

1,570

1,538

248
300
249

797

797

797

–

797

–

807

125

932

–

932

–
248
300
249

797

150
248
300
249

947

2,367

2,485

125

2,492

127

2,612

–
–

–

250
201

451

2,492

3,063

259

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*These debt classifications are consistent with the treatment of capital for regulatory purposes, as defined in the FSA Handbook.
†  The senior debt ranks above subordinated debt in the event of liquidation.

Notes on the Group financial statements
H: Other information on balance sheet items continued

H13: Borrowings continued
Notes
i

The ¤500 million 5.75 per cent borrowings have been swapped into borrowings of £333 million with interest payable at six month £Libor plus 
0.962 per cent.

ii The ¤20 million Medium-Term Subordinated Notes were issued at 20-year Euro Constant Maturity Swap (capped at 6.5 per cent). These have been

iii

swapped into borrowings of £14 million with interest payable at three month £Libor plus 1.2 per cent.
Interest on the US$1,000 million 6.5 per cent borrowings was swapped into floating rate payments at three month US$Libor plus 0.80 per cent. 
In January 2008, this was swapped back into fixed rate payments at 6.5 per cent.

iv The US$250 million 6.75 per cent borrowings and the US$300 million 6.5 per cent borrowings can be converted, in whole or in part, at the Company’s
option and subject to certain conditions, on any interest payment date falling on or after 23 March 2010 and 23 March 2011 respectively, into one or
more series of Prudential preference shares. 

v Interest on the US$300 million 6.5 per cent borrowings was swapped into floating rate payments at three month US$Libor plus 0.0225 per cent. 

In January 2008, this was swapped back into fixed rate payments at 6.5 per cent.

vi The Surplus Notes are unsecured and subordinated to all present and future indebtedness, policy claims and other creditor claims of the 

US operations.
vii Maturity analysis

The following table sets out the maturity analysis of the Group’s core structural borrowings:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

Operational borrowings attributable to shareholder-financed operations

Borrowings in respect of short-term fixed income securities programmes
Commercial paper
Floating Rate Notes 2007
Medium-Term Notes 2008
Medium-Term Notes 2010

Non-recourse borrowings of US operationsnote i
Jacksonnote ii
Investment subsidiariesnote iii
Piedmont and CDO fundsnote iv

Other borrowings
Bank loans and overdrafts
Obligations under finance leases

Total continuing operations
Discontinued banking operationsnote v
Totalnote vi

2007
£m

–
248
–
–
–
2,244

2,492

2006
£m

150
–
248
–
–
2,665

3,063

2007 £m

2006 £m

2,422
–
48
7

2,477

126
9
456

591

6
7

13

3,081
–

3,081

2,017
5
–
10

2,032

–
76
667

743

9
6

15

2,790
2,819

5,609

Notes
i

In all instances the holders of the debt instruments issued by these subsidiaries and funds do not have recourse beyond the assets of those 
subsidiaries and funds.

ii This represents senior debt issued through the Federal Home Loan Bank of Indianapolis and is secured on collateral posted with FHLB by Jackson. 

The interest rate on this debt is variable based on a market rate and was 4.45 per cent at 31 December 2007.
In 2006, this constituted senior and subordinated notes and mortgage loans. During 2007, the notes were repaid.

iii
iv Piedmont is an investment trust investing in certain asset-backed and mortgage-backed securities in the US. These borrowings pertain to debt

instruments issued to external parties.

v The borrowings in respect of banking operations comprise deposits by banks of £nil (2006: £2,220 million) and unsubordinated debt securities 
issued by Egg of £nil (2006: £599 million). The deposits by banks mainly relate to securitisation of credit card receivables. See also note G4.

260

Prudential plc Annual Report 2007

H13: Borrowings continued
Notes continued
vi Maturity analysis

The following table sets out the maturity analysis of the Group’s operational borrowings attributable to shareholder-financed operations:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

Borrowings attributable to with-profits funds

Non-recourse borrowings of venture fund investment subsidiariesnote i
Non-recourse borrowings of consolidated investment fundsnote i
£100m 8.5% Undated Subordinated Guaranteed Bonds of Scottish Amicable Finance plcnote ii
Other borrowings (predominantly obligations under finance leases)
Totalnote iii

2007
£m

2,618
–
7
44
–
412

3,081

2006
£m

3,135
533
946
266
48
681

5,609

2007 £m

2006 £m

–
789
100
98

987

926
681
100
69

1,776

Notes
i

In all instances the holders of the debt instruments issued by these subsidiaries and funds do not have recourse beyond the assets of those
subsidiaries and funds.

ii The interests of the holders of the bonds issued by Scottish Amicable Finance plc, a subsidiary of the Scottish Amicable Insurance Fund, are

subordinate to the entitlements of the policyholders of that fund.

iii Maturity analysis

The following table sets out the maturity analysis of the Group’s borrowings attributable to with-profits funds:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

2007
£m

103
16
62
–
154
652

987

H

2006
£m

33
12
–
319
–
1,412

1,776

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261

Notes on the Group financial statements
H: Other information on balance sheet items continued

H14: Provisions and contingencies

Provisions

Provision in respect of defined benefit pension schemes:I1

(Surplus) deficit, gross of deferred tax, based on scheme assets held, including 

investments in Prudential insurance policies:
Attributable to PAC with-profits fund (i.e. absorbed by the liability for unallocated surplus)
Attributable to shareholder-financed operations (i.e. to shareholders’ equity)

Add back: Investments in Prudential insurance policies

Provision after elimination of investments in Prudential insurance policies and 

matching policyholder liability from Group balance sheet

Other provisions (see below)

Continuing operations
Discontinued banking operations

Total provisions

2007 £m

2006 £m

27
54

81
172

253
220

473
–

473

(73)
8

(65)
287

222
238

460
4

464

The pension deficit does not include amounts relating to the PSPS pension scheme for 2007. These amounts are included in the
accrued investment income and the other debtors note on H5. 

Analysis of other provisions:

At 1 January
Charged to income statement:
Additional provisions
Unused amounts reversed

Used during the year
Exchange differences

At 31 December

Comprising:

Legal provisions
Restructuring provisions
Other provisions

Total

2007 £m

2006 £m

238

116
(23)
(112)
1

220

19
35
166

220

175

161
(13)
(81)
(4)

238

11
72
155

238

Of the other provisions balance, £77 million (2006: £55 million) is expected to be settled within one year. Employer contributions
expected to be paid into defined benefit pension schemes within one year are shown in note I1.

Legal provisions
The legal provisions of £19 million (2006: £11 million) relate predominantly to Jackson. Jackson has been named in civil
proceedings, which appear to be substantially similar to other class action litigation brought against many life insurers in 
the US, alleging misconduct in the sale of insurance products. During 2007, an additional provision of £12 million was made 
and £4 million was paid. 

Restructuring provisions
Restructuring provisions of £35 million (2006: £76 million) comprise £35 million (2006: £72 million) relating to restructuring
activity of UK insurance operations and £nil (2006: £4 million) relating to discontinued banking operations.

262

Prudential plc Annual Report 2007

H14: Provisions and contingencies continued
UK restructuring
In 2004 and 2005, Prudential implemented restructurings relating to document management review, streamlining operations, 
and the relocation of activities to an offshore base in India. In December 2005, the Group announced an initiative for UK
insurance operations to work more closely with Egg and M&G and in the process facilitate the realisation of substantial 
annualised pre-tax cost savings and opportunities for revenue synergies.

At 1 January 2006, a provision of £30 million was brought forward, and during 2006 an additional £75 million was provided, 

£4 million of unused provision was released, and £29 million was paid.

During 2007, an additional provision of £21 million was provided, £14 million of unused provision was released, and

£44 million was paid.

On 28 November 2007 Prudential UK announced it had entered into a partnership agreement with Capita Group Plc 

(‘Capita’) to outsource a large proportion of its in-force and new business policy administration. Under the terms of the proposed
agreement, Capita will provide customer servicing, policy administration, new business processing, claims activity and related
IT support to Prudential UK.

Discontinued banking operations restructuring
Following the disposal of Egg in 2007 there was no provision held at 31 December 2007. In 2006, as a result of the UK and Egg
initiative described above, a provision of £1 million was brought forward relating to Egg’s withdrawal from the French market, 
and during 2006 an additional £11 million was provided, of which £8 million was used.

Other provisions
Other provisions of £166 million (2006: £155 million) include provisions of £155 million (2006: £134 million) relating to staff
benefit schemes. During 2007, another £78 million was provided, £3 million of unused provision was released and £54 million
was paid. In 2006, a provision of £94 million was brought forward, an additional £78 million was provided, £7 million of unused
provision was released and £31 million was paid. Other provisions also include £11 million (2006: £18 million) relating to various
onerous contracts where, in 2007, an additional £2 million was provided, £1 million of unused provision was released and 
£8 million was used. In 2006, £19 million was brought forward, £1 million was provided and £2 million was used. The remaining
provisions of £3 million in 2006 include VAT provisions.

Contingencies and related obligations
Litigation
In addition to the legal proceedings relating to Jackson mentioned above, the Group is involved in other litigation and regulatory
issues arising in the ordinary course of business. Whilst the outcome of such matters cannot be predicted with certainty, the
directors believe that the ultimate outcome of such litigation and regulatory issues will not have a material adverse effect on 
the Group’s financial condition, results of operations, or cash flows.

H

Pension mis-selling review
In 1988, the UK government introduced new pensions legislation intended to encourage more individuals to make their 
own arrangements for their pensions. During the period from April 1988 to June 1994, many individuals were advised by
insurance companies, Independent Financial Advisers and other intermediaries to not join, to transfer from or to opt out of their
occupational pension schemes in favour of private pension products introduced under the UK Income and Corporation Taxes 
Act 1988. The UK insurance regulator (previously the Personal Investment Authority, now the FSA), subsequently determined
that many individuals were incorrectly advised and would have been better off not purchasing the private pension products sold
to them. Industry participants are responsible for compensating the persons to whom private pensions were mis-sold. As a result,
the FSA required that all UK life insurance companies review their potential cases of pension mis-selling and pay compensation 
to policyholders where necessary and, as a consequence, record a provision for the estimated costs. The Group met the
requirement of the FSA to issue offers to all cases by 30 June 2002.

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Notes on the Group financial statements
H: Other information on balance sheet items continued

H14: Provisions and contingencies continued
The table below summarises the change in the pension mis-selling provision for the years ended 31 December 2007 and 2006.
The change in the provision is included in benefits and claims in the income statement and the movement in unallocated surplus
of with-profits funds has been determined accordingly.

Balance at beginning of year
Changes to actuarial assumptions and method of calculation
Discount unwind
Redress to policyholders
Payment of administrative costs

Balance at end of year

2007 £m

2006 £m

401
71
22
(41)
(5)

448

331
108
15
(48)
(5)

401

The pension mis-selling provision is included within the liabilities in respect of investment contracts with discretionary
participation features under IFRS 4.

The pension mis-selling provision at 31 December 2007 set out above of £448 million is stochastically determined on
a discounted basis. The average discount rate implied in the movement in the year is 4.6 per cent. The undiscounted amounts
at 31 December 2007 expected to be paid in each of the years ending 31 December are as follows:

Year ended 31 December
2008
2009
2010
2011
2012
Thereafter

Total undiscounted amount
Aggregate discount

Discounted pension mis-selling provision at 31 December 2007

2007 £m

51
15
15
15
22
707

825
(377)

448

The liability accounting for the contracts which are the subject of the mis-selling provision is reflected in two elements, namely the
core policyholder liability determined on the basis applied for other contract liabilities and the mis-selling provision. The overall
liability for these contracts remains appropriate in the context of the accounting for policyholder liabilities that determines the
calculation of both elements. However, the constituent elements are reallocated and remeasured for the changes arising from the
application of the realistic Peak 2 basis of liabilities for the core policyholder liability, as reflected in the IFRS policy improvement to
apply the UK GAAP standard FRS 27 as described in section A4.

The FSA periodically updates the actuarial assumptions to be used in calculating the provision, including interest rates and
mortality assumptions. The pension mis-selling provision represents the discounted value of future expected payments, including
benefit payments and all internal and external legal and administrative costs of adjudicating, processing and settling those claims.
To the extent that amounts have not been paid, the provision increases each year reflecting the shorter period of discount.

The directors believe that, based on current information, the provision, together with future investment return on the assets
backing the provision, will be adequate to cover the costs of pension mis-selling as well as the costs and expenses of the Group’s
pension review unit established to identify and settle such cases. Such provision represents the best estimate of probable costs
and expenses. However, there can be no assurance that the current provision level will not need to be increased.

The costs associated with the pension mis-selling review have been met from the inherited estate. Accordingly, these costs
have not been charged to the asset shares used in the determination of policyholder bonus rates. Hence policyholders’ pay-out
values have been unaffected by pension mis-selling.

In 1998, Prudential stated that deducting mis-selling costs from the inherited estate would not impact its bonus or investment

policy and it gave an assurance that if this unlikely event were to occur, it would make available support to the fund from
shareholder resources for as long as the situation continued, so as to ensure that policyholders were not disadvantaged. 
The assurance was designed to protect both existing policyholders at the date it was announced, and policyholders who
subsequently purchased policies while the pension mis-selling review was continuing.

264

Prudential plc Annual Report 2007

H14: Provisions and contingencies continued
This review was completed on 30 June 2002. The assurance will continue to apply to any policy in force at 31 December 2003,
both for premiums paid before 1 January 2004, and for subsequent regular premiums (including future fixed, RPI or salary related
increases and Department of Work and Pensions rebate business). The assurance has not applied to new business since 1 January
2004. New business in this context consists of new policies, new members to existing pension schemes plus regular and single
premium top-ups, transfers and switches to existing arrangements. The maximum amount of capital support available under the
terms of the assurance will reduce over time as claims are paid on the policies covered by it.

The bonus and investment policy for each type of with-profits policy is the same irrespective of whether or not the assurance

applies. Hence removal of the assurance for new business has had no impact on policyholder returns and this is expected to
continue for the foreseeable future.

Mortgage endowment products review
In common with several other UK insurance companies, the Group used to sell low-cost endowment products related to
repayment of residential mortgages. At sale, the initial sum assured is set at a level such that the projected benefits, including an
estimate of the annual bonus receivable over the life of the policy, will equal or exceed the mortgage debt. Because of a decrease
in expected future investment returns since these products were sold, the FSA is concerned that the maturity value of some 
of these products will be less than the mortgage debt. The FSA has worked with insurance companies to devise a programme
whereby the companies write to customers indicating whether they may have a possible shortfall and outline the actions that 
the customers can take to prevent this possibility.

The Group is exposed to mortgage endowment products in respect of policies issued by Scottish Amicable Life plc (SAL) 
and policies issued by Scottish Amicable Life Assurance Society (SALAS) which were transferred into SAIF. At 31 December
2007, provisions of £5 million (2006: £5 million) in SAL and £43 million (2006: £45 million) in SAIF were held to cover potential
compensation in respect of mortgage endowment product mis-selling claims. As SAIF is a separate sub-fund of the Prudential
Assurance long-term business fund, this provision has no impact on shareholders.

In addition, in the year ended 31 December 2007 Prudential Assurance’s main with-profits fund paid compensation of
£5 million (2006: £11 million) in respect of mortgage endowment products mis-selling claims and at 31 December 2007 held
a provision of £55 million (2006: £60 million) in respect of further compensation. The movement in this provision has no impact
on the Group’s profit before tax.

In May 2006, the Group introduced a deadline for both Prudential and Scottish Amicable mortgage endowment complaints.

Impacted customers have three years to lodge a mis-selling complaint in line with the time limit prescribed by the FSA and 
the ABI.

Guaranteed annuities
Prudential Assurance used to sell guaranteed annuity products in the UK and at 31 December 2007 held a provision of £45 million
(2006: £47 million) within the main with-profits fund to honour guarantees on these products. The Group’s main exposure to
guaranteed annuities in the UK is through SAIF and at 31 December 2007 a provision of £563 million (2006: £561 million) was
held in SAIF to honour the guarantees. As SAIF is a separate sub-fund of the Prudential Assurance long-term business fund, the
movement in this provision has no impact on shareholders.

Other matters
Inherited estate of the PAC long-term fund
The assets of the main with-profits fund within the long-term fund of PAC comprise the amounts that it expects to pay out to 
meet its obligations to existing policyholders and an additional amount used as working capital. The amount payable over time
to policyholders from the with-profits fund is equal to the policyholders’ accumulated asset shares plus any additional payments
that may be required by way of smoothing or to meet guarantees. The balance of the assets of the with-profits fund is called the
‘inherited estate’ and has accumulated over many years from various sources.

The inherited estate represents the major part of the working capital of PAC’s long-term insurance fund. This enables PAC 
to support with-profits business by providing the benefits associated with smoothing and guarantees, by providing investment
flexibility for the fund’s assets, by meeting the regulatory capital requirements that demonstrate solvency and by absorbing the
costs of significant events or fundamental changes in its long-term business without affecting the bonus and investment policies.
The size of the inherited estate fluctuates from year to year depending on the investment return and the extent to which it has
been required to meet smoothing costs, guarantees and other events.

PAC believes that it would be beneficial if there were greater clarity as to the status of the inherited estate. As a result, PAC 
has announced that it has begun a process to determine whether it can achieve that clarity through a reattribution of the inherited
estate. As part of this process a Policyholder Advocate has been nominated to represent policyholders’ interests. This nomination
does not mean that a reattribution will occur. 

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Notes on the Group financial statements
H: Other information on balance sheet items continued

H14: Provisions and contingencies continued
Given the size of the Group’s with-profits business any proposal is likely to be time consuming and complex to implement and 
is likely to involve a payment to policyholders from shareholders’ funds. If a reattribution is completed, the inherited estate will
continue to provide working capital for the long-term insurance fund.

Support for long-term business funds by shareholders’ funds
As a proprietary insurance company, the Group is liable to meet its obligations to policyholders even if the assets of the long-term
funds are insufficient to do so. The assets, represented by the ‘unallocated surplus of with-profits funds’, in excess of amounts
expected to be paid for future terminal bonuses and related shareholder transfers (the excess assets) in the long-term funds 
could be materially depleted over time by, for example, a significant or sustained equity market downturn, costs of significant
fundamental strategic change or a material increase in the pension mis-selling provision. In the unlikely circumstance that the
depletion of the excess assets within the long-term fund was such that the Group’s ability to satisfy policyholders’ reasonable
expectations was adversely affected, it might become necessary to restrict the annual distribution to shareholders or to 
contribute shareholders’ funds to the long-term funds to provide financial support.

In 1997, the business of SALAS, a mutual society, was transferred to Prudential Assurance. In effecting the transfer, 
a separate sub-fund, SAIF, was established within Prudential Assurance’s long-term business fund. This sub-fund contains all 
the with-profits business and all other pension business that was transferred. No new business has been or will be written in the 
sub-fund and the sub-fund is managed to ensure that all the invested assets are distributed to SAIF policyholders over the lifetime
of SAIF policies. With the exception of certain amounts in respect of the unitised with-profits life business, all future earnings
arising in SAIF are retained for SAIF policyholders. Any excess (deficiency) of revenue over expense within SAIF during a period
is offset by a transfer to (from) the SAIF unallocated surplus. Shareholders have no interest in the profits of SAIF but are entitled 
to the asset management fees paid on this business. With the exception of certain guaranteed annuity products mentioned earlier
in this note, and certain products which include a minimum guaranteed rate of accumulation, the majority of SAIF with-profits
policies do not guarantee minimum rates of return to policyholders.

Should the assets of SAIF be inadequate to meet the guaranteed benefit obligations to the policyholders of SAIF, the

Prudential Assurance long-term fund would be liable to cover any such deficiency. Due to the quality and diversity of the assets
in SAIF and the ability of SAIF to revise guaranteed benefits in the event of an asset shortfall, the directors believe that the
probability of either the Prudential Assurance long-term fund or the Group’s shareholders’ funds having to contribute to SAIF 
is remote.

Guarantees and commitments
Guarantee funds in both the UK and the US provide for payments to be made to policyholders on behalf of insolvent life
insurance companies. These guarantee funds are financed by payments assessed on solvent insurance companies based 
on location, volume and types of business. The Group estimated its reserve for future guarantee fund assessments for Jackson
to be £9 million at 31 December 2007 (2006: £9 million). Similar assessments for the UK businesses were not significant. 
The directors believe that the reserve is adequate for all anticipated payments for known insolvencies.

At 31 December 2007, Jackson has unfunded commitments of £181 million (2006: £174 million) related to its investments
in limited partnerships and of £104 million (2006: £38 million) related to commercial mortgage loans. These commitments were
entered into in the normal course of business and the directors do not expect a material adverse impact on the operations to 
arise from them.

The Group has provided other guarantees and commitments to third parties entered into in the normal course of business but

the directors do not consider that the amounts involved are significant.

H15: Other liabilities

Creditors arising from direct insurance and reinsurance operations
Interest payable
Derivative liabilities
Other items

Continuing operations
Discontinued banking operations

Total

2007 £m

2006 £m

538
76
1,080
177

1,871
–

1,871

521
89
510
378

1,498
154

1,652

266

Prudential plc Annual Report 2007

I: Other notes

I1: Staff and pension plans

a Staff and employment costs
The average number of staff employed by the Group during the year were:

Business operations:
UK operations
US operations
Asian operations

Venture fund investment subsidiaries of the PAC with-profits fund (see below)

Continuing operations
Discontinued banking operations

Total

The costs of employment for continuing operations were:

Business operations:

Wages and salaries
Social security costs
Other pension costs (see below)
Pension actuarial gains credited to income statement

Venture fund investment subsidiaries of the PAC with-profits fund (see below)

Total for continuing operations
Discontinued banking operations

Total

2007

2006

7,732
3,123
16,807
21,184

48,846
770

49,616

8,259
2,863
12,114
8,898

32,134
2,655

34,789

2007 £m

2006 £m

819
62
62
(296)
(234)
423

1,070
21

1,091

761
58
67
(469)
(402)
230

647
76

723

Other pension costs comprises £34 million (2006: £45 million) relating to defined benefit schemes and £28 million (2006: £22 million)
relating to defined contribution schemes of continuing operations. Of the defined contribution scheme costs, £19 million 
(2006: £14 million) related to overseas defined contribution schemes. The £34 million (2006: £45 million) comprises a £14 million
(2006: £29 million) charge on an economic basis, reflecting the total assets of the schemes, and a further £20 million (2006: £16 million)
charge to adjust for amounts invested in Prudential insurance policies to arrive at the IAS 19 basis charge. The £296 million 
(2006: £469 million) of actuarial gains comprises £295 million (2006: £485 million) of actuarial gains on an economic basis and 
£1 million actuarial gain (2006: £16 million actuarial losses) for amounts invested in Prudential insurance policies. The derivation
of these amounts is shown in note (b)(i)7 below.

Of the £423 million (2006: £230 million) costs of employment for venture fund investment subsidiaries, £349 million 
(2006: £189 million) relates to wages and salaries, £70 million (2006: £27 million) relates to social security costs and £4 million
(2006: £14 million) relates to pension costs. Following the change of control arrangements put in place at the same time as the
sale by the Group of PPM Capital in November 2007, the Group no longer controls those venture fund investment subsidiaries
managed by the sold entity and consequently has ceased to consolidate these operations subsequent to this, with the average
number of staff employed and costs of employment for 2007 detailed above reflecting the period prior to disposal.

Of the £21 million (2006: £76 million) costs of employment for discontinued banking operations, £18 million (2006: £64 million)
relates to wages and salaries, £2 million (2006: £7 million) relates to social security costs and £1 million (2006: £5 million) relates to
pension costs.

b Pension plans

i Defined benefit plans
1 Summary
The Group business operations operate a number of pension schemes. The specific features of these plans vary in accordance
with the regulations of the country in which the employees are located, although they are, in general, funded wholly by the 
Group and based either on a cash balance formula or on years of service and salary earned in the last year or years of employment.
The largest defined benefit scheme is the principal UK scheme, namely the Prudential Staff Pension Scheme (PSPS). Eighty-seven
per cent (2006: 88 per cent) of the liabilities of the Group defined benefit schemes are accounted for within PSPS.

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Notes on the Group financial statements
I: Other notes continued

I1: Staff and pension plans continued
The Group also operates two smaller defined benefit schemes for UK employees in respect of Scottish Amicable and M&G
activities. For all three schemes the projected unit method was used for the most recent full actuarial valuations. There is also 
a small defined benefit scheme in Taiwan.

As at 31 December 2007, the shareholders’ share of the surplus for PSPS and the deficits of the other schemes amounted to

a £76 million surplus net of related tax relief (2006: £8 million deficit). These amounts are determined after including amounts
invested by PSPS and the M&G scheme in Prudential policies as explained later in this note.

Defined benefit schemes in the UK are generally required to be subject to full actuarial valuation every three years to assess
the appropriate level of funding for schemes having regard to their commitments. These valuations include assessments of the
likely rate of return on the assets held within the separate trustee administered funds. PSPS was last actuarially valued as at 5 April
2005 and this valuation demonstrated the scheme to be 94 per cent funded, with a shortfall of actuarially determined assets to
liabilities of six per cent, representing a deficit of £243 million.

The finalisation of the valuation as at 5 April 2005 was accompanied by changes to the basis of funding for the scheme with
effect from that date. Deficit funding amounts designed to eliminate the actuarial deficit over a 10 year period have been and 
are being made based on that valuation. Total contributions to the Scheme for deficit funding and employer’s contributions 
for ongoing service for current employees are expected to be of the order of £70-75 million per annum over a 10-year period.
In 2007, total contributions for the year including expenses and augmentations were £82 million (2006: £137 million). The 2006
amount reflected an increased level of contributions for ongoing service and deficit funding backdated to 6 April 2005 including
expenses and augmentations. 

Under IAS 19 the basis of valuation differs markedly from the full triennial valuation basis. In particular, IAS 19 requires assets 

of the scheme to be valued at their market value at the year end, while pension liabilities are required to be discounted at a rate
consistent with the current rate of return on a high quality corporate bond. As a result, the difference between IAS 19 basis assets
and liabilities can be volatile. For those schemes such as PSPS, which hold a significant proportion of their assets in equity
investments, the volatility can be particularly significant. On the economic basis (including investments of PSPS and the M&G
scheme in Prudential policies as assets) for 2007, a £23 million (2006: £28 million) pre-tax shareholder charge to operating results
based on longer-term returns arises. In addition, outside the operating result but included in total profits is a pre-tax shareholder
credit of £90 million (2006: £167 million) for net actuarial gains. 

In addition, also on the economic basis, the PAC with-profits sub-fund was credited £9 million (2006: charge of £1 million) 
for the aggregate of service cost and net finance income and benefited by £205 million (2006: £318 million) for its share of net
actuarial gains on the scheme assets and liabilities. As shareholder profits for the PAC with-profits sub-fund reflects the surplus
for distribution, these amounts are effectively absorbed by an increased charge in the income statement for the transfer to the
liability for unallocated surplus. 

The actuarial gains primarily represent the difference between actual and expected investment returns for the schemes and

the reduction in liabilities primarily caused by an increase in the discount rate caused by increases in corporate bond returns,
which more than offsets the effects of strengthened mortality assumptions for the UK pension schemes.

Surpluses and deficits on the Group’s defined benefit schemes are apportioned to the PAC life fund and shareholders’ funds
based on estimates of employees’ service between them. At 31 December 2005, the deficit of PSPS was apportioned in the ratio
70/30 between the life-fund and shareholder-backed operations following detailed consideration of the sourcing of previous
contributions. This ratio was applied to the base deficit position at 1 January 2006 and for the purpose of determining the
allocation of the movements in that position up to 31 December 2007. The IAS 19 service charge and ongoing employer
contributions are allocated by reference to the cost allocation for current activity. The deficit of the Scottish Amicable Pension
Scheme of £54 million has been allocated 50 per cent to the PAC with-profits fund and 50 per cent to the PAC shareholder fund. 
Reflecting these two elements, at 31 December 2007, the total share of the surplus on PSPS and the deficit on the smaller
Scottish Amicable scheme attributable to the PAC with-profits fund amounted to a net surplus of £304 million (2006: £66 million)
net of related tax relief.

2 Corporate Governance
The rules of the Group’s largest pension arrangement, the defined benefit section of PSPS, a final salary scheme, specify that, 
in exercising its investment powers, the Trustee’s objective is to achieve the best overall investment return consistent with the
security of the assets of the scheme. In doing this, regard is had to the nature and duration of the scheme’s liabilities. The Trustee
sets the benchmark for the asset mix, following analysis of the liabilities by the Scheme’s Actuary and, having taken advice from
the Investment Managers, then selects benchmark indices for each asset type in order to measure investment performance
against a benchmark return.

The Trustee reviews strategy, the asset mix benchmark and the Investment Managers’ objectives every three years, to
coincide with the Actuarial Valuation, or earlier if the Scheme Actuary recommends. Interim reviews are conducted annually
based on changing economic circumstances and financial market levels.

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Prudential plc Annual Report 2007

I1: Staff and pension plans continued
The Trustee sets the general investment policy and specifies any restrictions on types of investment and the degrees of
divergence permitted from the benchmark, but delegates the responsibility for selection and realisation of specific investments 
to the Investment Managers. In carrying out this responsibility, the Investment Managers are required by the Pensions Act 1995
to have regard to the need for diversification and suitability of investments. Subject to a number of restrictions contained within
the relevant asset management agreements, the Investment Managers are authorised to invest in any class of investment asset.
However, the Investment Managers will not invest in any new class of investment asset without prior consultation with 
the Trustee.

The Trustee consults the Principal Employer, the Prudential Assurance Company, on these investment principles, but the

ultimate responsibility for the investment of the assets of the scheme lies with the Trustee.

The investment policies and strategies for the other two UK defined benefit schemes, the M&G Group Pension Scheme and

the Scottish Amicable Staff Pension Scheme, which are both final salary schemes, follow similar principles, but have different
target allocations reflecting the particular requirements of the schemes.

3 Assumptions
The actuarial assumptions used in determining benefit obligations and the net periodic benefit costs for the years ended 
31 December were as follows:

Discount rate
Rate of increase in salaries
Rate of increase of pensions in payment for inflation:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)*
Discretionary*

Expected returns on plan assets

2007 %

2006 %

5.9
5.3

3.3
2.5
2.5
6.2

5.2
5.0

3.0
2.5
2.5
5.9

*The rates of 2.5 per cent shown are those for PSPS. Assumed rates of increase of pensions in payment for inflation for all other schemes are 3.3 per cent 
in 2007 (2006: 3.0 per cent).

The calculations are based on current actuarially calculated mortality estimates with a specific allowance made for future
improvements in mortality, which is broadly in line with that adopted for the 92 series of mortality tables prepared by the
Continuous Mortality Investigation Bureau of the Institute and Faculty of Actuaries. In 2007, the mortality assumptions were
strengthened by including a floor to the medium cohort improvements.

I

The tables used for PSPS at 31 December 2007 were:

Male: 100 per cent PMA92 with CMIR17 improvements to the valuation date and medium cohort improvements subject to a floor
of 1.75% up to the age of 90, decreasing linearly to zero by age of 120 (2006: 100 per cent PMA92 with CMIR17 improvements 
to the valuation date and medium cohort improvements in future); and
Female: 100 per cent PFA92 with CMIR17 improvements to the valuation date and 75% medium cohort improvements subject 
to a floor of 1% up to the age of 90 and decreasing linearly to zero by age of 120 (2006: 100 per cent PFA92 with CMIR17
improvements to the valuation date and medium cohort improvements in future).

The assumed life expectancies on retirement at age 60, based on the mortality table used was:

Retiring today
Retiring in 15 years’ time

2007 Years

2006 Years

Male

26.2
28.7

Female

28.3
29.3

Male

25.0
26.1

Female

28.1
29.1

The mean term of the current PSPS liabilities is around 20 years.

Using external actuarial advice provided by Watson Wyatt Partners for the valuation of PSPS and by Aon Limited for the 

M&G scheme, and internal advice for the Scottish Amicable scheme, the most recent full valuations have been updated to 
31 December 2007, applying the principles prescribed by IAS 19.

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Notes on the Group financial statements
I: Other notes continued

I1: Staff and pension plans continued
4 Summary financial position
The Group liability in respect of defined benefit pension schemes is as follows:

Economic position:

Surplus (deficit), gross of deferred tax, based on scheme assets held, including investments in 
Prudential insurance policies:

Attributable to the PAC with-profits fund (i.e. absorbed by the liability for unallocated surplus)
Attributable to shareholder-financed operations (i.e. to shareholders’ equity)

Economic surplus – as explained in note 5 below
Add back: investments in Prudential insurance policies (offset on consolidation in the Group 

financial statements against insurance liabilities)

Surplus (deficit) included in balance sheet under IAS 19 – as explained in note 7 below

2007 £m

2006 £m

338
109

447

(312)

135

73
(8)

65

(287)

(222)

The following disclosures explain the economic position and IAS 19 basis of accounting after eliminating investment in Prudential
insurance policies on consolidation.

5 Group economic financial position
The economic financial position of the defined benefit pension schemes reflects the total assets of the schemes including
investments in Prudential policies. This is to be contrasted with the IAS 19 basis assets of the PSPS and M&G schemes, as
consolidated into the Group balance sheet, which exclude investments in Prudential insurance policies which on the financial
statement presentation are offset against policyholder liabilities.

i The surplus or deficits on the PSPS and Scottish Amicable schemes are partially attributable to the PAC with-profits fund; and

ii The M&G pension scheme has invested £172 million at 31 December 2007 (2006: £161 million) in Prudential insurance

policies. Additionally, the PSPS scheme has invested £140 million at 31 December 2007 (2006: £126 million) in Prudential
insurance policies. As required by IFRS, this amount of scheme asset is eliminated against the policyholder liability and hence, 
for the purposes of preparing the consolidated balance sheet, the IAS 19 basis net pension asset (liability) is £312 million 
(2006: £287 million) lower than the ‘economic basis’ surplus of £447 million (2006: ‘economic basis’ surplus of £65 million).

On the ‘economic basis’, after including the underlying assets represented by the investments in Prudential insurance policies as
scheme assets, the balance sheets of the schemes at 31 December were:

Equities
Bonds
Properties
Cash-like investmentsnote i
Total value of assets

2007

Other 
schemes
note iii
£m

265
249
54
5

573

PSPS
£m

1,278
1,134
545
1,932

4,889

Total
£m

1,543
1,383
599
1,937

5,462

2006

Other 
schemes
note iii
£m

282
182
58
5

527

Total
£m

1,628
2,259
638
750

5,275

%

28
25
11
36

100

PSPS 
£m

1,346
2,077
580
745

4,748

%

31
43
12
14

100

Present value of benefit obligations
Pre-tax surplus/(deficit)note ii

(4,361)

(654) (5,015)

(4,607)

(603)

(5,210)

528

(81)

447

141

(76)

65

Notes
i

The PSPS has entered into a derivatives based strategy to match the duration and inflation profile of its liabilities. This involved a reallocation from
other investments to cash-like investments with an interest and inflation swap overlay. In broad terms, the scheme is committed to making a series of
payments related to LIBOR on a nominal amount and in return the scheme receives a series of fixed and inflation-linked payments which match a
proportion of its liabilities. As at 31 December 2007, the nominal value of the interest and inflation swaps amounted to £1.2 billion and £0.7 billion
respectively.

ii The resulting scheme surplus or deficit arising from the excess of assets over liabilities or vice versa at 31 December 2007 comprised surplus of 

iii

£338 million (2006: surplus of £73 million) attributable to the PAC with-profits fund and surplus of £109 million (2006: deficit of £8 million) attributable 
to shareholder operations.
In addition to PSPS, there are two smaller schemes in the UK, the Scottish Amicable Pension Scheme, and the M&G Pension Scheme, with a combined
deficit at 31 December 2007 of £71 million (2006: £67 million), gross of tax. There is also a small scheme in Taiwan, which at 31 December 2007 had a
deficit of £10 million (2006: £9 million), gross of tax.

270

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I1: Staff and pension plans continued
The movements in the surplus (deficit) on the ‘economic basis’ between scheme assets and liabilities were:

Current service cost
Contributions
Other finance income
Actuarial gains

Net increase in surplus

2007 £m

2006 £m

(58)
101
44
295

382

(69)
152
40
485

608

Estimated pension scheme surplus (deficit) attributable to shareholder operations – economic basis
Movements on the pension scheme surplus (deficit) (determined on the ‘economic basis’), to the extent attributable to
shareholder operations are as follows:

2007

Gross of tax surplus (deficit)
Related deferred tax

Net of tax surplus (deficit)

2007 £m

Charge to
operating
results
(based on

At beginning
of year

longer-term Actuarial gains
attributable to
investment
shareholders
returns)
note ii
note i

Contributions
paid by
shareholder
operations

(8)
–

(8)

(23)
6

(17)

90
(25)

65

50
(14)

36

2006 £m

Charge to
operating
results
(based on

longer-term Actuarial gains
attributable to
investment
shareholders
returns)
note ii
note i

Contributions
paid by
shareholder
operations

(28)
9

(19)

167
(50)

117

Gross of tax deficit
Related deferred tax

Net of tax deficit

Notes
i Charge to operating results (based on longer-term investment returns)

This comprises:

At beginning
of year

(214)
61

(153)

Current service cost
Finance income (expense):

Interest on pension scheme liabilities
Expected return on pension scheme assets

Total charge net of finance income
Less: amount attributable to PAC with-profits fund

Charge to operating results, based on longer-term investment returns, attributable to shareholders

At end
of year

109
(33)

76

At end
of year

(8)
–

(8)

2006
£m

(69)

(255)
295

40

(29)
1

(28)

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(20)

47

2007
£m

(58)

(265)
309

44

(14)
(9)

(23)

Notes on the Group financial statements
I: Other notes continued

I1: Staff and pension plans continued
Notes continued
ii Actuarial gains and losses

This comprises:

Actual less expected return on pension scheme assets
Experience (losses) gains on scheme liabilities
Changes in assumptions underlying the present value of scheme liabilitiesa

Total actuarial gains
Less: amount attributable to PAC with-profits fund 

Actuarial gains and losses attributable to shareholders, excluded from operating results based on 
longer-term investment returns, but included in profit before tax attributable to shareholders

2007
£m

(8)
(14)
317

295
(205)

90

2006
£m

156
18
311

485
(318)

167

a The gains of £317 million relating to changes in assumptions comprises the gains due to changes in economic assumptions of £509 million which

are partially offset by a charge of £192 million for the effect of strengthened mortality assumptions for the UK schemes.

Since shareholder profits in respect of the PAC with-profits fund are a function of the actuarially determined surplus for
distribution, the overall income statement result is not directly affected by the level of pension cost or other expenses attributable
to the fund.

Estimated pension scheme surplus (deficit) attributable to PAC with-profits fund – economic basis
Movements on the pension scheme surplus (deficits) (determined on the ‘economic basis’ under which PSPS and M&G scheme
assets include investments in Prudential insurance policies) are as follows:

2007

Gross of tax surplus 
Related deferred tax

Net of tax surplus 

Gross of tax surplus (deficit)
Related deferred tax

Net of tax surplus (deficit)

At beginning
of year

73
(7)

66

2007 £m

Service
cost less
net finance
income
note i above 

Actuarial
gains
(losses) 
note ii above 

Contributions
paid by PAC
with-profits
fund

9
(1)

8

205
(21)

184

2006 £m

51
(5)

46

Service
cost less
net finance
income
note i above 

Actuarial
gains
(losses) 
note ii above 

Contributions
paid by PAC
with-profits
fund

(1)
0

(1)

318
(32)

286

85
(8)

77

At beginning
of year

(329)
33

(296)

At end
of year

338
(34)

304

At end
of year

73
(7)

66

The charges and credits for service cost, net finance income, and actuarial gains and losses are included within the income
statement but also taken account of in determining the charge in the income statement for the transfer to the liability for
unallocated surplus of with-profits funds.

272

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I1: Staff and pension plans continued
6 Movement in IAS 19 basis financial position
The change in the present value of the benefit obligation and the change in fair value of the assets for the total of the PSPS,
Scottish Amicable, M&G and Taiwan schemes over the period were as follows:

2007

Fair value of plan assets, beginning of year
Present value of benefit obligation, beginning of year

Service cost – current charge only
Interest cost
Expected return on plan assets
Employee contributions
Employer contributions
Actuarial gains
Benefit payments

Fair value of plan assets, end of year
Present value of benefit obligation, end of year

Economic basis surplus

Fair value of plan assets, beginning of year
Present value of benefit obligation, beginning of year

Service cost – current charge only
Interest cost
Expected return on plan assets
Employee contributions
Employer contributions
Actuarial gains
Benefit payments

Fair value of plan assets, end of year
Present value of benefit obligation, end of year

Economic basis surplus

IAS 19 basis:
change in
fair value of
plan assets

4,988

4,988

289
2
92
(7)
(214)

Investments
in Prudential
insurance
policies

287

287

20
1
9
(1)
(4)

2007 £m

Economic
basis:
total assets

5,275

5,275

309
3
101
(8)
(218)

5,150

312

5,462

IAS 19 basis:
change in
fair value of
plan assets

4,622

4,622

279
1
148
140
(202)

Investments
in Prudential
insurance
policies

253

253

16
1
4
16
(3)

2006 £m

Economic
basis:
total assets

4,875

4,875

295
2
152
156
(205)

4,988

287

5,275

IAS 19 basis:
change in
present
value
of benefit
obligation

(5,210)

(5,210)
(58)
(265)

(3)

303
218

(5,015)

IAS 19 basis:
change in
present
value
of benefit
obligation

(5,418)

(5,418)
(69)
(255)

(2)

329
205

(5,210)

Economic
basis:
net
obligation

5,275
(5,210)

65
(58)
(265)
309
–
101
295
–

5,462
(5,015)

447

Economic
basis:
net
obligation

4,875
(5,418)

(543)
(69)
(255)
295
–
152
485
–

5,275
(5,210)

65

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I: Other notes continued

I1: Staff and pension plans continued
7 IAS 19 basis financial position as consolidated
The IAS 19 basis net pensions deficit can be summarised as follows:

Fair value of plan assets, end of year
Present value of funded benefit obligation

Funded status
Present value of unfunded obligations (M&G scheme)*

Surplus (provision) recognised in the balance sheet

2007 £m

2006 £m

2005 £m

2004 £m

5,150
(4,826)

324
(189)

135

4,988
(5,023)

(35)
(187)

(222)

4,622
(5,228)

(606)
(190)

(796)

4,092
(4,777)

(685)
(140)

(825)

*The M&G pension scheme assets are invested in Prudential insurance policies. For IFRS accounting purposes, the M&G scheme is in effect unfunded.
Please see above for more details.

Components of net periodic pension cost
Current service cost
Interest cost
Expected return on assets – economic basis
Less: expected return on investments of scheme assets in Prudential insurance policies
Expected return on assets – IAS 19 basis†
Pension cost charge (as referred to in noteI1a)
Actuarial gains – economic basis
Less: actuarial gains on investments of scheme assets in Prudential insurance policies
Actuarial gains – IAS 19 basis (as referred to in noteI1a)
Net periodic pension credit (included within acquisition and other operating expenditure in the 

income statement)

2007 £m

2006 £m

(58)
(265)
309
(20)
289

(34)
295
1
296

(69)
(255)
295
(16)
279

(45)
485
(16)
469

262

424

†  In determining the expected return on plan assets for 2007, the 5.9 per cent rate shown below has been applied to the opening assets.

The long-term expected rate of return has been taken to be the weighted average (by market value) of the long-term expected
rates of return on each major asset class shown below:

Plan assets (IAS 19 basis)
Equity
Bonds
Properties
Cash-like investments

Total

Long-term expected rate of return
Equity
Bonds
Properties
Cash

Weighted average long-term expected rate of return

2007

£m

%

2006

£m

1,332
1,299
583
1,936

5,150

26
25
11
38

100

1,432
2,185
621
750

4,988

2005

£m

2,376
1,593
575
78

4,622

%

51
35
12
2

100

2004

£m 

2,516
993
520
63

4,092

%

61
24
13
2

100

%

29
44
12
15

100

Prospectively for 2008 %

2007 %

2006 %

7.5
5.4
6.75
5.5

6.1

7.5
4.8
6.8
5.0

5.9

7.1
4.5
6.4
4.5

6.1

The expected rates of return have been determined by reference to long-term expectations, the carrying value of the assets and
equity and other market conditions at the balance sheet date.

The actual return on plan assets was £282 million (2006: £419 million) on an IAS 19 basis.

274

Prudential plc Annual Report 2007

I1: Staff and pension plans continued
None of the scheme assets included shares in Prudential plc or property occupied by the Prudential Group.

Fair value of plan assets, end of year (IAS 19 basis)
Present value of the benefit obligation, end of year

Plan assets in surplus (deficit) of benefit obligation

Experience adjustments on plan liabilities
Percentage of plan liabilities at 31 December
Experience adjustments on plan assets (IAS 19 basis)
Percentage of plan assets at 31 December

2007 £m

2006 £m

2005 £m

2004 £m

5,150
(5,015)

135

(14)
0.28% 
(7)
(0.14)%

4,988
(5,210)

(222)

18
(0.35)% 
140
2.81%

4,622
(5,418)

(796)

1
(0.02)% 
527
11.42%

4,092
(4,917)

(825)

(17)
0.35% 
112
2.74%

Total employer contributions expected to be paid into the Group defined benefit schemes for the year ending 31 December 2008
amounts to £90 million (2007: £93 million).

8 Sensitivity of PSPS financial position to key variables
The table below shows the sensitivity of the PSPS liabilities at 31 December 2007 of £4,361 million (2006: £4,607 million) to
changes in discount rates, inflation rates and mortality assumptions.

2007

Assumption

Change in assumption

Discount rate
Discount rate
Rate of inflation

Decrease by 0.2% from 5.9% to 5.7%
Increase by 0.2% from 5.9% to 6.1%
Decrease by 0.2% from 3.3% to 3.1%

Impact on scheme liabilities on IAS 19 basis

Increase scheme liabilities by 3.5%
Decrease scheme liabilities by 3.4%
Decrease scheme liabilities by 1.3%

Mortality rates

Reduce rates from 100% of table to 95%

Increase liabilities by 1.2%

with consequent reduction in salary increases

Assumption

Discount rate
Discount rate
Rate of inflation

2006

Change in assumption

Decrease by 0.2% from 5.2% to 5.0%
Increase by 0.2% from 5.2% to 5.4%
Decrease by 0.2% from 3.0% to 2.8%

with consequent reduction in salary increases

Impact on scheme liabilities on IAS 19 basis

Increase scheme liabilities by 3.6%
Decrease scheme liabilities by 3.4%
Decrease scheme liabilities by 1.3%

Mortality rates

Reduce rates from 100% of table to 95%

Increase liabilities by 1.2%

9 Transfer value of PSPS scheme
At 31 December 2007, it is estimated that the assets of the scheme are broadly sufficient to cover the liabilities of PSPS on a
‘buyout’ basis including an allowance for expenses. The ‘buyout’ basis refers to a basis that might apply in the circumstance of 
a transfer to another appropriate financial institution. In making this assessment it has been assumed that a more conservative
investment strategy applies together with a more prudent allowance for future mortality improvements and no allowance for
discretionary pension increases.

ii Other pension plans
The Group operates various defined contribution pension schemes including schemes in Jackson and Asia. As noted earlier,
the cost of the Group’s contributions for continuing operations to these schemes in 2007 was £28 million (2006: £22 million).

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Notes on the Group financial statements
I: Other notes continued

I2: Share-based payments

a Relating to Prudential plc shares
The Group maintains 10 main share award and share option plans relating to Prudential plc shares, which are described below.

The GPSP is the incentive plan in which all executive directors and other senior executives within the Group can participate.
This scheme was established as a replacement for the Restricted Share Plan (RSP) under which no further awards could be made
after March 2006. Awards are granted either in the form of a nil cost option, conditional right over shares, or such other form that
shall confer to the participant an equivalent economic benefit, with a vesting period of three years. The performance measure for
the awards is that Prudential’s Total Shareholder Return (TSR) outperforms an index comprising of peer companies. Vesting of the
awards between each performance point is on a straight line sliding scale basis. Participants are entitled to the value of reinvested
dividends that would have accrued on the shares that vest. Shares are currently purchased in the open market by a trust for the
benefit of qualifying employees.

The RSP was, until March 2006, the Group’s long-term incentive plan for executive directors and other senior executives
designed to provide rewards linked to shareholder return. Each year participants were granted a conditional option to receive a
number of shares. There was a deferment period of three years at the end of which the award vested to an extent that depended
on the performance of the Group’s shares including notional reinvested dividends and on the Group’s underlying financial
performance. After vesting, the option may be exercised at zero cost at any time, subject to closed period rules, in the balance 
of a 10-year period. Shares are purchased in the open market by a trust for the benefit of qualifying employees. The RSP replaced
the Executive Share Option Scheme in 1995 and all options under this plan had been exercised at 31 December 2005. 

No rights were granted in the RSP if the Company’s TSR performance as ranked against the comparator group is below 50th
percentile. An option of 25 per cent of the maximum award is made. The maximum grant is made only if the TSR ranking of the
Company is 20th percentile or above. Between these points, the size of the grant of option made is calculated on a straight line
sliding scale. 

The BUPP is an incentive plan created to provide a common framework under which awards would be made to senior

employees and in the UK, Jackson and Asia include the Chief Executive Officers. Awards under this plan in 2006 and 2007 were
based on growth in Shareholder Capital Value on the European Embedded Value (EEV) basis with performance measured over
three years. Upon vesting, half of the vested award is released as shares and the other half released in cash. Participants are
entitled to receive the value of reinvested dividends over the performance period for those shares that vest. The growth
parameters for the awards are relevant to each region and vesting of the awards between each performance point is on a straight
line sliding scale basis.

UK-based executive directors are eligible to participate in the Prudential HM Revenue & Customs (HMRC) approved UK
Savings Related Share Option Scheme (SAYE scheme) and the Asia-based executive director can participate in the equivalent
International SAYE scheme. The schemes allow employees to save towards the exercise of options over Prudential plc shares, at
an option price set at the beginning of the savings period at a discount of up to 20 per cent to the market price. Savings contracts
may be up to £250 per month for three or five years, or additionally in the UK scheme seven years. On maturity at the end of the
set term, participants may exercise their options within six months of the end of the savings period and purchase Prudential plc
shares. If an option is not exercised within six months, participants are entitled to a refund of their cash contributions plus interest
if applicable under the rules. Shares are issued to satisfy options that are exercised. No options may be granted under the
schemes if the grant would cause the number of shares which have been issued, or which remain issuable pursuant to options
granted in the preceding 10 years under the scheme and other share option schemes operated by the Company, or which have
been issued under any other share incentive scheme of the Company, to exceed 10 per cent of the Company’s ordinary share
capital at the proposed date of grant.

UK-based executive directors are also eligible to participate in the Company’s HMRC approved Share Incentive Plan which
allows all UK-based employees to purchase shares of Prudential plc (partnership shares) on a monthly basis out of gross salary.
For every four partnership shares bought, an additional matching share is awarded, purchased on the open market. Dividend
shares accumulate while the employee participates in the plan. Partnership shares may be withdrawn from the scheme at any
time. If the employee withdraws from the plan within five years, the matching shares are forfeit and if within three years, dividend
shares are forfeit.

Jackson operates a performance-related share award which, subject to the prior approval of the Jackson Remuneration

Committee, may grant share awards to eligible Jackson employees in the form of a contingent right to receive shares or a
conditional allocation of shares. These share awards have vesting periods of four years and are at nil cost to the employee. 
Award holders do not have any right to dividends or voting rights attaching to the shares. The shares are held in the employee
share trust in the form of American Depository Receipts which are tradable on the New York Stock Exchange. 

Certain senior executives have annual incentive plans with awards paid in cash up to the target level of their plan. The portion 

of any award for above target performance is made in the form of awards of shares deferred for three years, with the release of
shares subject to close periods. The shares are held in the employee share trust and shares equivalent to dividends otherwise
payable will accumulate for the benefit of award holders during the deferral period up to the release date. 

276

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I2: Share-based payments continued
In addition, there are other share awards which included the 1,000 Day Long Term Incentive Plan (LTIP) and other arrangements.
The 1,000 Day LTIP plan was a UK insurance operations performance-based plan in which the UK Remuneration Committee
could, at any time up to 5 October 2005, select employees at its absolute discretion, for participation in the plan. The performance
period was 1,000 days and, based on the final performance level being at, or above, the threshold level, the committee shall grant
participants 10 per cent of the allocated award in 2005, 20 per cent in 2006 and the remaining 70 per cent in 2007. There are no
beneficial interests, or any rights to dividends until such time as the awards are released, at nil cost, to participants.

The other arrangements relate to various awards that have been made without performance conditions to individual

employees, typically in order to secure their appointment or ensure retention.

Movements in share options outstanding under the Group’s share-based compensation plans relating to Prudential plc shares

during 2007 and 2006 were as follows:

Options outstanding (including conditional options)

Beginning of year:
Granted
Exercised
Forfeited
Expired
Adjustment in respect of Egg’s employees

End of year

Options immediately exercisable, end of year

2007

2006

Number of
options
(millions)

16.5
4.0
(1.9)
(1.4)
(2.7)
–

14.5

0.2

Weighted
average
exercise
price
£

2.47
2.69
3.42
1.37
2.13
–

2.57

3.35

Number of
options
(millions)

17.2
7.7
(5.1)
(1.2)
(3.1)
1.0

16.5

0.2

Weighted
average
exercise
price
£

2.23
2.96
2.75
0.85
4.09
3.64

2.47

3.56

The weighted average share price of Prudential plc for the year ended 31 December 2007 was £7.15 compared to £6.25 for the
year ended 31 December 2006.

Movements in share awards outstanding under the Group’s share-based compensation plans relating to Prudential plc shares at
31 December 2007 and 2006 were as follows:

I

Awards outstanding

Beginning of year:
Granted
Exercised
Forfeited
Expired

End of year

2007

2006

Number of
awards
(millions)

Number of
awards
(millions)

6.6
3.8
(1.3)
(1.1)
–

8.0

4.9
3.2
(1.0)
(0.5)
–

6.6

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Notes on the Group financial statements
I: Other notes continued

I2: Share-based payments continued
The following table provides a summary of the range of exercise prices for Prudential plc options (including conditional options)
outstanding at 31 December 2007.

Range of exercise prices

Between £0 and £1
Between £1 and £2
Between £2 and £3
Between £3 and £4
Between £4 and £5
Between £5 and £6
Between £6 and £7
Between £7 and £8

Outstanding

Weighted
average
remaining
contractual
life
(years)

Number
outstanding
(millions)

Exercisable

Weighted
average
exercise
prices
£

Number
exercisable
(millions)

Weighted
average
exercise
prices
£

5.5
–
2.7
1.2
2.9
2.2
–
–

14.5

8.6
–
1.3
1.7
2.7
3.5
0.9
–

4.7

–
–
2.66
3.62
4.62
5.62
6.55
–

2.57

–
–
–
0.2
–
–
–
–

0.2

–
–
–
3.37
–
–
6.95
–

3.35

The following table provides a summary of the range of exercise prices for Prudential plc options (including conditional options)
outstanding at 31 December 2006.

Range of exercise prices

Between £0 and £1
Between £1 and £2
Between £2 and £3
Between £3 and £4
Between £4 and £5
Between £5 and £6
Between £6 and £7
Between £7 and £8

Outstanding

Weighted
average
remaining
contractual
life
(years)

Number
outstanding
(millions)

Exercisable

Weighted
average
exercise
prices
£

Number
exercisable
(millions)

Weighted
average
exercise
prices
£

5.7
–
3.2
3.1
3.8
0.7
–
–

16.5

8.6
–
2.3
2.0
3.6
3.3
0.6
0.9

4.8

–
–
2.66
3.52
4.60
5.63
6.41
7.15

2.47

–
–
–
0.2
–
–
–
–

0.2

–
–
2.66
3.62
–
5.79
6.34
–

3.56

The years shown above for weighted average remaining contractual life include the time period from end of vesting period to
expiration of contract.

The weighted average fair values of Prudential plc options and awards granted during the period are as follows:

2007 £m

2006 £m

Weighted average fair value

Weighted average fair value

GPSP

4.78

Other
options

2.55

Awards

7.33

RSP and
GPSP

4.30

Other 
options

2.05

Awards

6.46

278

Prudential plc Annual Report 2007

I2: Share-based payments continued
The fair value amounts relating to all options including conditional nil cost options above were determined using the Black-Scholes
and the Monte Carlo option-pricing models using the following assumptions:

Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected option life (years)
Weighted average exercise price (£)
Weighted average share price (£)

2007

2006

GPSP

2.32
28.90
5.46
3.0
–
7.52

Other
options

2.32
27.17
5.25
3.48
5.62
7.47

RSP and
GPSP

2.64
25.48
4.68
3.00
–
6.80

Other
options

2.64
34.32
4.70
3.42
5.06
6.51

Under IFRS, compensation costs for all share-based compensation plans are determined using the Black-Scholes model and the
Monte Carlo model. Share options and awards are valued using the share price at the date of grant. The compensation costs for
all awards and options are recognised in net income over the plans’ respective vesting periods. The Group uses the Black-Scholes
model to value all options and awards other than the GPSP, for which the Group uses a Monte Carlo model in order to allow for
the impact of the TSR performance conditions. These models are used to calculate fair values for share options and awards at the
grant date based on the quoted market price of the stock at the measurement date, the amount, if any, that the employees are
required to pay, the dividend yield, expected volatility, risk-free interest rates and exercise prices.

The expected volatility is measured as the standard deviation of expected share price returns based on statistical analysis of
daily share prices over a period up to the grant date equal to the expected life of options. Risk-free interest rates are UK gilt rates
with projections for three, five and seven year terms to match corresponding vesting periods. Dividend yield is determined as 
the average yield over the year of grant and expected dividends are not incorporated into the measurement of fair value. For the
GPSP, volatility and correlation between Prudential and an index constructed from a simple average of the TSR growth of 11
companies is required. For grants in 2007, an average index volatility and correlation of 18 per cent and 72 per cent respectively,
were used. 

When options are granted or awards made to employees, an estimate is made of what percentage is more than likely to vest,
be forfeited, lapse or cancelled based on historical information. Based on these estimates, compensation expense to be accrued
at that date is calculated and amortised over the vesting period. For early exercises of options or release of awards due to
redundancy, death or resignation, the compensation expense is immediately recognised and for forfeitures due to employees
leaving the Group, any previously recognised expense is reversed. However, if an employee loses their award because of the
Group’s failure to meet the performance criteria, previously recognised expense is not reversed.

During the year, the Group granted share options to certain non-employee independent financial advisors. Those options
were measured using the Black-Scholes option pricing model with assumptions consistent with those of other share options.
These transactions were measured using an option model because the Group does not receive a separate and measurable benefit
from those non-employees in exchange for the options granted. As such, the fair value of the options themselves is more readily
determinable than the services received in return.

b Relating to Egg plc shares
In April 2006, Prudential became bound or entitled to acquire shares in Egg following the announcement of its intention in
December 2005 to acquire the minority interests in Egg representing approximately 21.7 per cent of the existing issued share
capital of Egg. As a consequence of this acquisition, employees of Egg that were participants of its SAYE schemes were requested
to either rollover all or part of their options for equivalent options in Prudential shares or to take no action. Employees could adopt
different courses of actions for options granted on different dates but may only adopt one course of action in respect of each
grant of options. The rollover was based on employees receiving 0.2237 Prudential shares for each Egg share that was under
option with total amount payable for the new Prudential shares being exactly the same as the total amount payable for the Egg
shares. As a result, all outstanding executive share options became exercisable and awards under the RSP were assessed against
the performance conditions. None of the awards met the performance conditions and they have therefore lapsed in February
2006 following consideration of the performance measurement results by the Remuneration Committee. 

On 1 May 2007, Egg Banking plc was sold to Citi and, at 31 December 2007, there were no outstanding SAYE options to

acquire Egg shares.

I

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Notes on the Group financial statements
I: Other notes continued

I2: Share-based payments continued

c Total share-based payment expense
Total expense recognised in the year in the consolidated financial statements related to share-based compensation is as follows:

Share-based compensation expense
Amount accounted for as equity-settled
Carrying value at 31 December of liabilities arising from share-based payment transactions
Intrinsic value of above liabilities for which rights had vested at 31 December

2007 £m

2006 £m

28
19
18
4

22
14
18
3

I3: Key management remuneration
Key management constitutes the directors of Prudential plc as they have authority and responsibility for planning, directing and
controlling the activities of the Group.

Total key management remuneration amounts to £15,670,000 (2006: £13,524,000). This comprises salaries and short-term

benefits of £9,496,000 (2006: £8,927,000), post-employment benefits of £967,000 (2006: £1,020,000), termination benefits 
of £nil (2006: £291,000) and share-based payments of £5,207,000 (2006: £3,286,000).

Post-employment benefits comprise the change in the transfer value of the accrued benefit relating to directors’ defined

benefit pension schemes in the year and the total contributions made to directors’ other pension arrangements.

The share-based payments charge is the sum of £3,456,000 (2006: £1,880,000), which is determined in accordance with 

IFRS 2, ‘Share-Based Payments’ (see note I2) and £1,751,000 (2006: £1,406,000) of deferred share awards.

Total key management remuneration includes total directors’ emoluments of £11,959,000  (2006: £11,084,000) as shown 

in the directors’ remuneration report on pages 102 to 123, and additional amounts in respect of pensions and share-based
payments. Further information on directors’ remuneration is given in the directors’ remuneration report.

I4: Fees payable to auditor

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor and its associates for other services:

Audit of subsidiaries and associates pursuant to legislation
Other services supplied pursuant to legislation
Other services relating to taxation
Valuation and actuarial services
Services relating to corporate finance transactions
All other services

Total

2007 £m

2006 £m

1.8

4.4
2.9
0.4
0.7
0.2
1.0

2.3

3.8
4.0
0.2
0.0
0.7
1.3

11.4

12.3

In addition, there were fees incurred of £0.2 million (2006: £0.2 million) for the audit of pension schemes.

The Audit Committee regularly monitors the non-audit services provided to the Group by its auditor and has developed
a formal Auditor Independence Policy which sets out the types of services that the auditor may provide, consistent with the
guidance in Sir Robert Smith’s report ‘Audit Committees – Combined Code Guidance’ and with the provisions of the US
Sarbanes-Oxley Act.

The Audit Committee annually reviews the auditor’s objectivity and independence. More information on these issues is given

in the corporate governance report on page 95.

280

Prudential plc Annual Report 2007

I5: Related party transactions
Transactions between the Company and its subsidiaries are eliminated on consolidation.

In addition, the Company has transactions and outstanding balances with certain unit trusts, OEICs, collateralised debt
obligations and similar entities which are not consolidated and where a Group company acts as manager. These entities are
regarded as related parties for the purposes of IAS 24. The balances are included in the Group’s balance sheet at fair value or
amortised cost in accordance with their IAS 39 classifications. The transactions are included in the income statement and include
amounts paid on issue of shares or units, amounts received on cancellation of shares or units and paid in respect of the periodic
charge and administration fee. Further details of the aggregate assets, liabilities, revenues, profits or losses and reporting dates
of entities considered to be associates under IFRS are disclosed in note H8.

Various executive officers and directors of Prudential may from time to time purchase insurance, asset management or
annuity products, or be granted mortgages or credit card facilities marketed by Prudential Group companies in the ordinary
course of business on substantially the same terms, including interest rates and security requirements, as those prevailing 
at the time for comparable transactions with other persons.

Apart from the transactions with directors referred to below, no director had an interest in shares, transactions or
arrangements that requires disclosure, other than those given in the directors’ remuneration report. Key management
remuneration is disclosed in note I3.

In 2007, prior to disposal, three (2006: three) directors had credit cards with the discontinued banking operations. In 2007

and 2006, other transactions with directors were de-minimis both by virtue of their size and in the context of the directors’
financial positions. As indicated above, all of the above noted transactions are on terms equivalent to those that prevail in arm’s
length transactions.

I6: Subsidiary undertakings

i Principal subsidiaries
The principal subsidiary undertakings of the Company at 31 December 2007, all wholly owned except PCA Life Assurance
Company Limited, were:

The Prudential Assurance Company Limited
Prudential Annuities Limited*
Prudential Retirement Income Limited (PRIL)*
M&G Investment Management Limited*
Jackson National Life Insurance Company*
Prudential Assurance Company Singapore (Pte) Limited*
PCA Life Assurance Company Limited* (99% owned)

*Owned by a subsidiary undertaking of the Company.

Main activity

Insurance
Insurance
Insurance
Asset management
Insurance
Insurance
Insurance

Country of
incorporation

England and Wales
England and Wales
Scotland
England and Wales
US
Singapore
Taiwan

I

Each subsidiary has one class of ordinary shares and operates mainly in its country of incorporation, except for PRIL which operates
mainly in England and Wales.

ii Dividend restrictions and minimum capital requirements
Certain Group subsidiaries are subject to restrictions on the amount of funds they may transfer in the form of cash dividends or
otherwise to the parent company. UK insurance companies are required to maintain solvency margins which must be supported
by capital reserves and other resources, including unrealised gains on investments. Jackson can pay dividends on its capital stock
only out of earned surplus unless prior regulatory approval is obtained. Furthermore, without the prior regulatory approval,
dividends cannot be distributed if all dividends made within the preceding 12 months exceed the greater of Jackson’s statutory
net gain from operations or 10 per cent of Jackson’s statutory surplus for the prior year. In 2008, the maximum amount of
dividends that can be paid by Jackson without prior regulatory approval is US$490 million (£246 million) (in 2007: US$412 million
(£211 million)). The Group’s Asian subsidiaries, mainly the Singapore and Malaysia businesses, may remit dividends to the
Group, in general, provided the statutory insurance fund meets the capital adequacy standard required under local statutory
regulations.

PAC and Jackson are the two principal insurance subsidiaries of the Group, which together comprise approximately 78 per cent

(2006: 76 per cent) of total Group assets. At 31 December 2007, the PAC long-term fund’s excess of available capital resources
over its regulatory requirement (as per line 42 of Form 2 of the PAC FSA regulatory returns) was estimated to be £10.5 billion
(2006: £9.7 billion) and the statutory capital and surplus of Jackson was US$4.0 billion (£2.0 billion) (2006: US$3.7 billion
(£1.9 billion)). The Group capital position statement for life assurance businesses is set out in note D5. 

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Notes on the Group financial statements
I: Other notes continued

I6: Subsidiary undertakings continued

iii Acquisition and disposal of subsidiaries
2006
In December 2005, the Company announced its intention to acquire the minority interests in Egg representing approximately
21.7 per cent of the existing issued share capital of Egg. The whole of the minority interests were acquired in the first half of 2006.
Under the terms of the offer, Egg shareholders received 0.2237 new ordinary shares in the Company for each Egg share resulting
in the issue of 41.6 million new shares in the Company.

The Company accounted for the purchase of minority interests using the economic entity method. Accordingly, £167 million
was charged to retained earnings representing the difference between the consideration paid (including expenses) of £251 million
and the share of net assets acquired of £84 million.

2007
On 29 January 2007, the Company announced that it had entered into a binding agreement to sell Egg Banking plc to Citi. 
On 1 May 2007, the Company completed the sale. Additional details regarding the disposal are set out in note J.

On 9 November 2007, the Company announced that it had completed the sale of PPM Capital, its direct private 

equity business.

iv PAC with-profits fund acquisition
The PAC with-profits fund acquired a number of venture capital holdings through PPM Capital and M&G in which the Group was
deemed to have a controlling interest, in aggregate with, if applicable, other holdings held by, for example, the PSPS. Following
the disposal of PPM Capital by the Group in November 2007, the Group is no longer deemed to have a controlling interest in
investments managed by PPM capital and consequently any subsequent investments have not been consolidated into the Group
and the investments previously consolidated ceased to be consolidated from the date of disposal of PPM Capital. There were two
venture investment acquisitions in 2007 and three in 2006. These were acquisitions for:

2007
— 71 per cent of the voting equity interest of Orizon AG, an employment hiring agency, in March 2007; and
— 78 per cent of the voting equity interest of Red Funnel, a ferry company, in June 2007.

Orizon AG was managed by PPM Capital while Red Funnel is managed by M&G.

2006
— 53 per cent of the voting equity interests of Histoire D’or, a jewellery retail company, in April 2006;
— 51 per cent of the voting equity interests of Azzuri Communications, a business IT service company, in June 2006; and
— 60 per cent of the voting equity interests of Paramount plc, a restaurant company, in September 2006.

All of these venture investments were managed by PPM Capital.

These acquisitions are considered individually immaterial and therefore all information relating to ventures acquisitions has been
presented in aggregate throughout this note. Due to the nature of venture investments, it is not practicable to provide certain
information for those acquisitions, including the pro forma Group revenue and consolidated net profit information as if the
acquisitions had occurred at the beginning of the year, and the carrying amounts, in accordance with IFRS, of each class of the
acquirees’ assets, liabilities, and contingent liabilities immediately before acquisition.

The results of the aggregated ventures acquisitions in 2007 and 2006 have been included in the consolidated financial
statements of the Group commencing on the respective dates of acquisition and contributed a loss of £8.3 million (2006: loss of
£7.7 million) to earnings within the income statement, which is also reflected as part of the change in unallocated surplus of the
with-profits fund. The results of Orizon AG included in the loss of £8.3 million above was from the date of its acquisition to
November 2007 when it ceased to be consolidated.

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I6: Subsidiary undertakings continued
The table below identifies the net assets of these acquisitions and minor business purchases by existing venture holdings. 
This reconciles the net assets to the consideration paid in 2007 and 2006:

Cash and cash equivalents
Other current assets
Property, plant and equipment
Intangible assets other than goodwill
Other non-current assets
Less liabilities, including current liabilities and borrowings

Less minority interests

Net assets acquired
Goodwill

Cash consideration

2007 £m

2006 £m

Fair value on
acquisition

Fair value on 
acquisition

20
26
38
1
3
(304)

(216)
–

(216)
313

97

18
31
45
139
100
(581)

(248)
–

(248)
336

88

Aggregate goodwill of £313 million (2006: £336 million) has been recognised for the excess of the cost over the Group’s interest
in the net fair value of the entities’ assets, liabilities, and contingent liabilities acquired in 2007.

v PAC with-profits fund disposals and deconsolidation of venture fund investments
2007
In November 2007, the Group disposed of PPM Capital, following which the Group no longer has a controlling interest in 
venture fund investment subsidiaries managed by PPM Capital and consequently has ceased to consolidate these investments.
The cessation of control arises from the Group’s interest in venture fund investments being held either through partnership
agreements, with the Group a limited partner, or, where there is a direct holding, an asset management agreement being in place,
both of which result in the Group only being able to exert control under exceptional circumstances. 

As a result SUSPA, TJ Hughes, Sterigenics, Muller & Weygandt, TMF Group, JOST, Histoire D’or, Azzuri Communications,
Paramount plc and Orizon AG ceased to be consolidated as subsidiary undertakings from the date of disposal of PPM Capital. 

I

Goodwill and other intangible assets, net of amortisation, relating to these investments of £916 million at the date of disposal

of PPM Capital, were derecognised accordingly. 

2006
In 2006, Upperpoint Distribution Limited, Taverner Hotel Group Pty Ltd, Orefi, Aperio Group Pty Ltd and BST Safety Textiles
Luxembourg S.a.r.l., all venture subsidiaries of the PAC with-profits fund, were disposed of for cash consideration of £133 million.
Goodwill of £46 million and cash and cash equivalents of £19 million were disposed of. Note that, in addition, one venture
subsidiary was classified as held for sale at 31 December 2006 (see note H9).

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Notes on the Group financial statements
I: Other notes continued

I7: Commitments

i Operating leases
The Group leases various offices to conduct its business. Leases in which a significant portion of the risks and rewards of
ownership are retained by the lessor are classified as operating leases. Payments made under operating leases (net of any
incentives received from the lessor) are charged to the income statement on a straight-line basis over the period of the lease.

Future minimum lease payments for non-cancellable operating leases fall due during the 

following periods:

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

2007 £m

2006 £m

38
126
111

53
142
160

The total minimum future sublease rentals to be received on non-cancellable operating leases for land and buildings for the year
ended 31 December 2007 was £0.4 million (2006: £1 million).

Minimum lease rental payments for the year ended 31 December 2007 of £50 million (2006: £50 million) are included in the

consolidated income statement.

ii Capital commitments
The Group has provided, from time to time, certain guarantees and commitments to third parties including funding the purchase
or development of land and buildings and other related matters. At 31 December 2007, the aggregate amount of contractual
obligations to purchase and develop investment properties amounted to £64 million (2006: £146 million). The vast majority of
these commitments have been made by the PAC with-profits fund.

I8: Cash flows
Structural borrowings of shareholder-financed operations comprise core debt of the holding company and central finance
subsidiaries, Jackson surplus notes and, prior to disposal, Egg debenture loans. Core debt excludes borrowings to support 
short-term fixed income securities programmes and non-recourse borrowings of investment subsidiaries and consolidated
investment funds of shareholder-financed operations. Cash flows in respect of these borrowings are included within cash 
flows from operating activities.

Structural borrowings of with-profits operations relate solely to the £100 million 8.5 per cent undated subordinated

guaranteed bonds which contribute to the solvency base of SAIF. Cash flows in respect of other borrowings of with-profits funds,
which principally relate to consolidated investment funds and, prior to deconsolidation, venture fund investment subsidiaries,
are also included within cash flows from operating activities.

Cash flows relating to discontinued operations, as detailed in note J1, are inflows of £157 million and £184 million for the
period of ownership in 2007 and 2006 respectively. All of these relate to cash flows from operating activities except for an outflow
of £33 million in 2006 which relates to financing activities.

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Prudential plc Annual Report 2007

Notes on the Group financial statements
J: Discontinued banking operations

Discontinued banking operations relate entirely to UK banking operations following the sale on 1 May 2007 of Egg Banking plc 
to Citi. Consideration payable to the Company was, net of expenses, £527 million cash. The reduction from the £575 million
consideration noted in the original announcement primarily reflected Egg’s post-tax operating loss of £49 million for the period
from 1 January 2007 to the date of sale. Cash and cash equivalents disposed of were £1,065 million. Accordingly, the cash
outflow for the Group arising from the disposal of Egg, as shown in the consolidated cash flow statement, was £538 million. Prior
to the disposal the Group undertook banking operations almost wholly through its subsidiary, Egg Banking plc. Financial
information in respect of Egg Banking plc, together with amounts in respect of its former parent Egg plc and its associate IFonline,
have been included in this note. Note I6 shows details of the purchase of the minority interests in Egg plc in 2006. 

The Group has presented the income statement and balance sheet for discontinued banking operations in a format that
demonstrates the characteristics and principal operations specific to a bank. The format is different from that of the Group
consolidated income statement and balance sheet; however, total profit (loss) for the year and net assets remain the same. 
To understand how the amounts presented from discontinued banking operations are consolidated in the Group financial
statements, refer to the primary segmental information for the income statement in note F1 and the primary segmental
information for the balance sheet in note B6.

J1: Income statement for discontinued banking operations
The profit (loss) included in the income statement in respect of discontinued banking operations for the period of ownership 
is as follows:

Note

2007 £m

2006 £m

Interest income
Interest expense

Net interest income

Fee and commission income
Fee and commission expense
Other operating income

Operating income

General administrative expenses
Impairment losses on loans and cash advances to customers
Other operating expenses

Operating loss based on longer-term investment returns

Short-term fluctuations in investment returns
Profit on sale of Egg Banking plc

Profit (loss) before tax

Tax on operating loss based on longer-term investment returns
Tax on short-term fluctuations in investment returns
Tax on profit on sale of Egg Banking plc

Tax attributable to shareholders’ profits

Profit (loss) for the year

J5

261
(148)

113

41
(8)
–

146

(56)
(149)
(9)

(68)

–
290

222

19
–
0

19

241

783
(453)

330

153
(23)
8

468

(192)
(384)
(49)

(157)

7
–

(150)

47
(2)
–

45

(105)

I

/
J

The interest income on financial assets not at fair value through profit and loss for the period of ownership in 2007 was 
£241 million (2006: £769 million).

The interest expense on financial liabilities not at fair value through profit and loss for the period of ownership in 2007 was 

£148 million (2006: £428 million).

Fee and commission income includes £27 million (2006: £83 million) relating to financial instruments held at amortised cost.

These fees primarily related to balance transfer fees and late payment fees.

Fee and commission expense includes fee expenses relating to financial liabilities held at amortised cost of £4 million 

(2006: £13 million) which related to treasury fees.

Of the profit (loss) for the period of ownership in 2007 and 2006, a loss of £nil million and a loss of £2 million, respectively, 

are attributable to minority interests in Egg.

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Notes on the Group financial statements
J: Discontinued banking operations continued

J2: Balance sheet for discontinued banking operations
Assets, liabilities and shareholders’ funds included in the Group consolidated balance sheet as at 31 December 2006 in respect of
discontinued banking operations are as follows:

Assets
Cash and balances with central banks
Loans and advances to banks
Loans and advances to customers
Investment securities
Derivative financial instruments
Other assets

Total assets

Liabilities
Deposits by banks
Customer accounts
Debt securities issued
Derivative financial instruments
Other liabilities
Subordinated liabilities

Total liabilities

Equity
Shareholders’ equity

Total equity and liabilities

2006 £m

6
903
6,193
1,976
78
342

9,498

2,220
5,554
599
154
228
451

9,206

292

9,498

J3: Risk management overview
Through Egg the Group offered banking and credit card products and intermediated services. Through its normal operations,
Egg was exposed to a number of risks, the most significant of which was credit, operational, liquidity, market and currency risk.
The overall responsibility for risk management and the risk appetite of Egg was set by the Egg Board and responsibility for
managing these risks resided with the Egg executive committee. The exposure to specific risks was monitored by the Egg
executive committee through separate committees: the retail credit committee was responsible for retail credit risk, the 
wholesale credit committee was responsible for wholesale credit risk, the operational risk committee was responsible for
operational risk and the asset and liability committee (ALCO) was responsible for liquidity, market and currency risk.

Egg used financial instruments including derivatives for the purpose of supporting the strategic and operational business 

activities and to reduce and eliminate the risk of losses arising from changes in interest rates and foreign exchange rates.

Surplus retail and wholesale liabilities were invested in debt securities, including certificates of deposits, government gilts 

and other high investment grade assets.

J4: Maturities of assets and liabilities and liquidity risk
Liquidity risk was defined for Egg as not having sufficient financial resources available to meet its obligations as they fell due or if
such resources could only be secured at excessive cost. Egg used various methods including predictions of daily cash positions 
to monitor and manage liquidity risk. Maturity mismatches between lending and funding were managed within internal risk policy
limits. It ensured that it held sufficient assets, which were immediately realisable into cash without significant exposure to market
risk or costs, to cover a realistic estimate of retail funds that could be withdrawn. While a significant proportion of retail savings
balances were on instant access terms, in practice the majority of such funds represented a relatively stable and consistent
funding base for Egg.

The matching and controlled mismatching of the maturities and interest rates of assets and liabilities is fundamental to the
management of a bank. It is unusual for banks ever to be completely matched since business transacted is often of uncertain
terms and of different types.

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J4: Maturities of assets and liabilities and liquidity risk continued
The following table analyses the assets and liabilities of Egg into relevant maturity groupings based on the remaining period 
at 31 December 2006 to the contractual maturity date.

At 31 December 2006 £m

Up to
1 month

From
1 month
to 3 months

From
3 months
to 1 year

From
1 year
to 5 years

Assets
Cash and balances with central banks
Loans and advances to banks
Loans and advances to customers
Investment securities
Derivative financial instruments
Other assets

Total assets

Liabilities
Deposits by banks
Customer accounts
Debt securities issued
Derivative financial instruments
Other liabilities
Subordinated liabilities

Total liabilities

Net liquidity gap

6
876
1
466
61
68

1,478

18
5,427
–
56
117
–

5,618

–
–
2,725
696
–
159

3,580

–
3
–
–
68
–

71

(4,140)

3,509

–
–
42
176
17
41

276

516
68
553
–
43
–

1,180

(904)

–
2
1,338
266
–
74

1,680

1,686
56
46
98
–
–

1,886

5 years
and over

–
25
2,087
372
–
–

2,484

–
–
–
–
–
451

451

Total

6
903
6,193
1,976
78
342

9,498

2,220
5,554
599
154
228
451

9,206

292

(206)

2,033

J5: Losses on loans and advances
The following table details the movements in the allowance for losses on loans and advances to customers held by Egg for the
period of ownership in 2007 and 2006. The aggregate loss on loans at the end of the year and the charge during the period of
ownership have been included in the consolidated financial statements.

J

Balance at the beginning of the year
Amounts written off
New and additional provisions
Balance at time of disposal of Egg Banking plc

Balance at the end of the year

2007 £m

2006 £m

518
(141)
149
(526)

–

335
(201)
384
–

518

Impairment losses on loans and advances to customers
Where financial assets are carried at amortised cost, the Group measures the amount of the impairment loss by comparing the
carrying amount of the asset with the present value of its estimated cash flows.

Impairment losses on loans and advances to customers of Egg were based on an actual loss model and all impairments were

only being held against debt that had objective evidence of either an individual or a collective impairment. For individually
assessed impaired assets this was established by the delinquency state of debt based on the number of payments they are in
arrears. For collectively assessed impaired assets this assessment was based on the level of accounts operating out of agreed
terms showing other objective evidence of impairment from which behaviour analysis impairment is projected by using Markov
probability matrices.

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Notes on the Group financial statements
J: Discontinued banking operations continued

J6: Market risk

Interest rate risk
The primary market risk to which Egg was exposed was interest rate risk. Interest rate risk arose in Egg as a result of fixed 
rate, variable rate and non-interest bearing assets and liabilities. Exposure to interest rate movements arose when there was 
a mismatch between interest rate sensitive assets and liabilities.

The composition of interest rate risk was closely monitored and managed on a day-to-day basis by the treasury function

where professional expertise and systems existed to control it. This was primarily done via asset and liability models that looked at
the sensitivity of earnings to movements in interest rates to measure overall exposure which could then be hedged in accordance
with the policy limits set by the ALCO.

For the purpose of reducing interest rate risk, Egg used a number of derivative instruments such as interest rate swaps and

forward rate agreements (see note G3).

Financial assets and liabilities not held at fair value through profit and loss and the weighted average effective interest rate for

those balances at 31 December 2006 are provided below:

Assets
Debt securities available-for-sale*
Loans and receivables

Liabilities
Banking customer accounts
Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations

*Egg also classified £41 million of debt securities as fair value through profit and loss.

See note G2 for further information on interest rate risk.

2006

£m

1,935
7,096

9,031

5,554
451
2,819

8,824

%

5.3
9.0

4.9
6.2
5.4

Currency risk
The risks arising from assets and liabilities denominated in foreign currencies were managed by a separate treasury function
within Egg and within agreed limits set by the ALCO. During the year, cash flows generated by the foreign currency assets and
liabilities were hedged by using derivative contracts to manage exposure to exchange rate fluctuations.

At 31 December 2006, Egg held £357 million of assets and £1,751 million of liabilities with foreign currency exposure.

J7: Credit risk
Egg took on exposure to credit risk, which was the risk that a counterparty would be unable to pay amounts in full when due. 
To limit this risk, Egg placed limits on the amount of risk accepted in relation to a particular borrower, groups of borrowers, and 
to particular geographical segments. The acceptable risk levels were monitored regularly and reviewed where appropriate.

The following table identifies the geographical concentrations of credit risk, stated in terms of total assets and off-balance

sheet items, held by Egg at 31 December 2006:

UK
Rest of Europe
Other

Total*

*This includes £9,475 million of off-balance sheet items, which mainly relate to unutilised credit limits on credit cards.

2006 £m

18,132
244
243

18,619

288

Prudential plc Annual Report 2007

J7: Credit risk continued
The following is a breakdown of the credit risk borne by Egg for financial assets and off-balance sheet items at 31 December 2006:

Loans and advances to banks
Investment securities
Loans and advances to customers
Allowances for impairment losses on loans and advances to customers
Fair value of derivative assets
Off-balance sheet items (including unutilised credit limits on credit cards)

Total credit risk net of allowances and provisions

2006 £m

903
1,970
6,711
(518)
78
9,475

18,619

At 31 December 2006, Egg had certain credit-related commitments in the form of unused credit limits on credit cards of 
£9,458 million and pre-approved but unused borrowing limits on mortgages and personal loans of £8 million and £9 million
respectively which are included in off-balance sheet items above. Egg was potentially exposed to a loss totalling these amounts,
but it was unlikely that such a loss would arise as these credit facilities were granted only on the basis of the customers having
achieved certain credit standards. Additionally, it was unlikely, should all these customers have utilised their credit or borrowing
limits, that all of them would default on their debt entirely.

Egg held significant concentrations of credit risk with other financial institutions. At 31 December 2006, this was estimated at 

£8.7 billion of which £3.9 billion related to derivative financial instruments and £1.8 billion to credit default swaps. Egg also had
significant credit exposure in asset-backed security products which totalled approximately £403 million at 31 December 2006.
With regard to loans and advances to customers, Egg had significant concentrations of credit risk in respect of its unsecured
lending on credit cards, personal loans and mortgage lending secured on property in the UK.

Assets pledged as collateral and securitisation
Egg entered into securities lending arrangements, including repurchase agreements and over-the-counter derivative
transactions, as part of normal operating activities. Assets were pledged as collateral to support these activities. Collateral 
in respect of repurchase agreements was £nil at 31 December 2006. Collateral in respect of over-the-counter derivative
transactions was £29.3 million at 31 December 2006. See note G4 where amounts relating to Egg have been included in 
the disclosure of these transactions on a Group basis.

Egg issued debt securities in order to finance certain portfolios of loans and investment assets. These obligations were
secured on Egg’s assets. The securitised assets and the related liabilities were presented gross within the relevant headings 
in the balance sheet under the ‘gross presentation’ method.

For further information on Egg’s securitisation of credit card receivables, see note G4.

J8: Capital position
At 31 December 2006 Egg had a capital surplus of £210 million over required regulatory capital levels.

J

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Balance sheet of the parent company
31 December 2007

Fixed assets
Investments:

Shares in subsidiary undertakings
Loans to subsidiary undertakings

Current assets
Debtors:

Derivative assets
Amounts owed by subsidiary undertakings
Other debtors

Cash at bank and in hand

Less liabilities: amounts falling due within one year
Commercial paper
Other borrowings
Derivative liabilities
Amounts owed to subsidiary undertakings
Tax payable
Sundry creditors
Accruals and deferred income

Net current liabilities

Total assets less current liabilities

Less liabilities: amounts falling due after more than one year
Subordinated liabilities
Debenture loans
Other borrowings
Amounts owed to subsidiary undertakings

Total net assets (excluding pension)
Pension asset (net of related deferred tax)

Total net assets (including pension)

Capital and reserves
Share capital
Share premium
Profit and loss account

Shareholders’ funds

Notes

2007 £m

2006 £m

4

4

7

6

6

7

6

6

6

8

9

9

10

10

7,151
2,809

9,960

10
3,291
25
178

3,504

(2,422)
(48)
(144)
(2,455)
(332)
(6)
(44)

(5,451)

(1,947)

8,013

(1,566)
(797)
(7)
(2,643)

(5,013)

3,000
117

3,117

123
1,828
1,166

3,117

6,085
2,841

8,926

17
2,057
42
255

2,371

(2,017)
(5)
(100)
(667)
(290)
(26)
(42)

(3,147)

(776)

8,150

(1,533)
(797)
(10)
(2,532)

(4,872)

3,278
34

3,312

122
1,822
1,368

3,312

The financial statements of the parent company on pages 290 to 299 were approved by the Board of directors on 13 March 2008.

Sir David Clementi
Chairman

Mark Tucker
Group Chief Executive

Philip Broadley
Group Finance Director

290

Prudential plc Annual Report 2007

Notes on the parent company financial statements

1 Nature of operations
Prudential plc (the Company) is a parent holding company. The Company together with its subsidiaries (collectively, the Group) 
is an international financial services group with its principal operations in the UK, the US and Asia. The Group operates in the 
UK through its subsidiaries, primarily The Prudential Assurance Company Limited, Prudential Annuities Limited, Prudential
Retirement Income Limited, M&G Investment Management Limited and, prior to disposal, Egg Banking plc. On 29 January 2007
the Company announced that it had entered into a binding agreement to sell its Egg banking business to Citi, as described in note
4. On 1 May 2007, the Company completed the sale. In the US, the Group’s principal subsidiary is Jackson National Life Insurance
Company. In Asia, the Group’s main operations are in Hong Kong, Malaysia, Singapore and Taiwan.

The Company is responsible for the financing of each of its subsidiaries.

2 Basis of preparation
The financial statements of the Company, which comprise the balance sheet and related notes, are prepared in accordance 
with Section 226 of, and Schedule 4 to, the Companies Act 1985, which apply to companies generally. The Company has taken
advantage of the exemption under Section 230 of the Companies Act 1985 from presenting its own profit and loss account.

The financial statements are prepared in accordance with applicable accounting standards under UK Generally Accepted

Accounting Practice (UK GAAP), including Financial Reporting Standards (FRS) and Statements of Standard Accounting 
Practice (SSAP).

The Company has not prepared a cash flow statement on the basis that its cash flow is included within the cash flow statement 

in the consolidated financial statements. The Company is also exempt under the terms of FRS 8 from disclosing related party
transactions with entities that are part of the Group or investees of the Group.

FRS 29, ‘Financial Instruments: Disclosures’ which replaces the disclosure requirements of FRS 25, ‘Financial Instruments:

Disclosure and Presentation’ became effective in 2007. Similar to the treatment adopted for FRS 25, the Company has taken
advantage of the exemption within FRS 29, from the requirements of this standard on the basis that the Company is included in
the publicly available consolidated financial statements of the Group that include disclosures that comply with IFRS 7, ‘Financial
Instruments: Disclosures’, which is equivalent to FRS 29.

An amendment to FRS 26, ‘Financial Instruments: Recognition and Measurement’ which brings recognition and

derecognition requirements of IAS 39, ‘Financial Instruments: Recognition and Measurement’ into FRS 26 became effective 
in 2007. The amendment applies only to financial assets and liabilities. The relevant requirements of FRS 5, ‘Reporting the
Substance of Transactions’ continue to apply to the recognition and derecognition of non-financial assets. The adoption of this
amendment to FRS 26 did not have an impact on the balance sheet or profit and loss account of the Company.

3 Significant accounting policies
Shares in subsidiary undertakings
Shares in subsidiary undertakings are shown at the lower of cost and estimated realisable value.

Loans to subsidiary undertakings
Loans to subsidiary undertakings are shown at cost, less provisions.

Derivatives
Derivative financial instruments are used to reduce or manage interest rate and currency exposures. The Company’s policy is that
amounts at risk through derivative transactions are covered by cash or by corresponding assets. Derivative financial instruments
are carried at fair value with changes in fair value included in the profit and loss account.

Under FRS 26, hedge accounting is permissible only if certain criteria are met regarding the establishment of documentation 

and continued measurement of hedge effectiveness. For derivative financial instruments designated as fair value hedges, the
movements in the fair value are recorded in the profit and loss account with the accompanying change in fair value of the hedged
item attributable to the hedged risk.

Borrowings
Borrowings are initially recognised at fair value, net of transaction costs, and subsequently accounted for on an amortised cost
basis using the effective interest method. Under the effective interest method, the difference between the redemption value 
of the borrowing and the initial proceeds, net of transaction costs, is amortised through the profit and loss account to the date 
of maturity.

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Notes on the parent company financial statements 
continued

3 Significant accounting policies continued
Dividends
Dividends are recognised in the period in which they are declared. Dividends declared after the balance sheet date in respect 
of the prior reporting period are treated as a non-adjusting event. 

Where scrip dividends are issued, the value of such shares, measured as the amount of the cash dividend alternative, is
credited to reserves and the amount in excess of the nominal value of the shares issued is transferred from the share premium
account to retained profit.

Share premium
The difference between the proceeds received on issue of shares and the nominal value of the shares issued is credited to the
share premium account.

Foreign currency translation
Foreign currency borrowings that have been used to finance or provide a hedge against Group equity investments in overseas
subsidiaries are translated at year end exchange rates. The impact of these currency translations is recorded within the profit 
and loss account for the year.

Other assets and liabilities denominated in foreign currencies are also converted at year end exchange rates with the related

foreign currency exchange gains or losses reflected in the profit and loss account for the year.

Tax
Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result
of taxable operations for the current year. To the extent that losses of an individual UK company are not offset in any one year,
they can be carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of FRS 19. The Company has chosen not 

to apply the option available of recognising such assets and liabilities on a discounted basis to reflect the time value of money.
Except as set out in FRS 19, deferred tax is recognised in respect of all timing differences that have originated but not reversed 
by the balance sheet date. Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they 
will be recovered.

The Group’s UK subsidiaries each file separate tax returns. In accordance with UK tax legislation, where one domestic UK
company is a 75 per cent owned subsidiary of another UK company or both are 75 per cent owned subsidiaries of a common
parent, the companies are considered to be within the same UK tax group. For companies within the same tax group, trading
profits and losses arising in the same accounting period may be offset for the purposes of determining current and deferred taxes.

Pensions
The Company assumes a portion of the pension surplus or deficit of the Group’s largest pension scheme, the Prudential Staff
Pension Scheme (PSPS). Further details are disclosed in note 8. The Company applies the requirements of FRS 17 (as amended 
in December 2006) to its portion of PSPS surplus or deficit.

A pension surplus or deficit is recorded as the difference between the present value of the scheme liabilities and the fair value

of the scheme assets. 

The assets and liabilities of the defined benefit pension schemes of the Prudential Group are subject to a full triennial actuarial
valuation using the projected unit method. Estimated future cash flows are then discounted at a high quality corporate bond rate
to determine its present value. These calculations are performed by independent actuaries.

The aggregate of the actuarially determined service costs of the currently employed personnel and the unwind of the

discount on liabilities at the start of the period, less the expected investment return on the scheme assets at the start of the period,
is recognised in the profit and loss account.

Actuarial gains and losses as a result of the changes in assumptions, the difference between actual and expected investment

return on scheme assets and experience variances are recorded in the statement of total recognised gains and losses.

292

Prudential plc Annual Report 2007

4 Investments of the Company

At beginning of year
Transfer from a subsidiary undertaking
Additional investment in subsidiary undertakings
Disposal of Egg Banking plc
Transfer to a subsidiary undertaking
Net repayment of loans

At end of year

2007 £m

Shares in
subsidiary
undertakings

Loans to
subsidiary
undertakings

6,085
1,754
38
(575)
(151)
–

7,151

2,841
–
–
–
151
(183)

2,809

On 29 January 2007, the Company announced that it had entered into a binding agreement to sell Egg Banking plc to Citi. Under
the terms of the agreement, the consideration payable to the Company by Citi was £575 million cash, subject to adjustments to
reflect any change in net asset value between 31 December 2006 and completion, and the carrying value of the Company’s
investment at 31 December 2006 was reduced to £575 million. On 1 May 2007, the Company completed the sale.

5 Subsidiary undertakings
The principal subsidiary undertakings of the Company at 31 December 2007, all wholly owned except PCA Life Assurance
Company Limited, were:

The Prudential Assurance Company Limited
Prudential Annuities Limited*
Prudential Retirement Income Limited (PRIL)*
M&G Investment Management Limited*
Jackson National Life Insurance Company*
Prudential Assurance Company Singapore (Pte) Limited*
PCA Life Assurance Company Limited* (99% owned)

*Owned by a subsidiary undertaking of the Company.

Main activity

Country of incorporation

Insurance
Insurance
Insurance
Investment management
Insurance
Insurance
Insurance

England and Wales
England and Wales
Scotland
England and Wales
US
Singapore
Taiwan

Each subsidiary has one class of ordinary shares and operates mainly in its country of incorporation, except for PRIL which
operates mainly in England and Wales.

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Notes on the parent company financial statements 
continued

6 Borrowings

Core structural borrowings:

£249m 5.5% Bonds 2009  
¤500m 5.75% Subordinated Notes 2021note i
£300m 6.875% Bonds 2023 
¤20m Medium-Term Subordinated 

Notes 2023note ii

£250m 5.875% Bonds 2029
£435m 6.125% Subordinated Notes 2031
US$1,000m 6.5% Perpetual Subordinated 

Capital Securitiesnote iii

US$250m 6.75% Perpetual Subordinated 

Capital Securitiesnote iv

US$300m 6.5% Perpetual Subordinated 

Capital Securitiesnotes iv,v,vi

Total core structural borrowings
Other borrowings:vii

Commercial paper
Floating Rate Notes 2007
Medium-Term Notes 2008
Medium-Term Notes 2010

Total borrowings

Borrowings are repayable as follows:
Within 1 year or on demand
Between 1 and 5 years
After 5 years

Recorded in the balance sheet as:
Subordinated liabilitiesnote viii
Debenture loans

Core structural borrowings

Other borrowings

Total

2007 £m

2006 £m

2007 £m

2006 £m

2007 £m

2006 £m

–
–
–

–
–
–

–

–

–

–

2,017
5
–
10

2,032

2,022
10
–

2,032

248
365
300

15
249
427

485

124

150

2,363

2,422
–
48
7

4,840

2,470
255
2,115

4,840

248
335
300

13
249
427

484

125

149

2,330

2,017
5
–
10

4,362

2,022
258
2,082

4,362

–
–
–

–
–
–

–

–

–

–

2,422
–
48
7

2,477

2,470
7
–

2,477

248
365
300

15
249
427

485

124

150

248
335  
300 

13  
249
427  

484

125

149

2,363

2,330

–
–
–
–

–
–
–
–

2,363

2,330

–
248
2,115

2,363

1,566
797

2,363

–
248
2,082

2,330

1,533
797

2,330

Notes
i

The ¤500 million 5.75 per cent borrowings have been swapped into borrowings of £333 million with interest payable at six month £Libor plus 
0.962 per cent.

ii The ¤20 million Medium-Term Subordinated Notes were issued at 20-year Euro Constant Maturity Swap (capped at 6.5 per cent). These have been

iii

swapped into borrowings of £14 million with interest payable at three month £Libor plus 1.2 per cent.
Interest on the US$1,000 million 6.5 per cent borrowings was swapped into floating rate payments at three month US$Libor plus 0.80 per cent. 
In January 2008, this was swapped back into fixed rate payments at 6.5 per cent.

iv The US$250 million 6.75 per cent borrowings and the US$300 million 6.5 per cent borrowings can be converted, in whole or in part, at the Company’s
option and subject to certain conditions, on any interest payment date falling on or after 23 March 2010 and 23 March 2011 respectively, into one or
more series of Prudential preference shares.

v Interest on the US$300 million 6.5 per cent borrowings was swapped into floating rate payments at three month US$Libor plus 0.0225 per cent. 

vi

In January 2008, this was swapped back into fixed rate payments at 6.5 per cent.
In 2006, hedge accounting under FRS 26 was applied for the US$300 million borrowings at the Group consolidated level only. For 2007 onwards,
hedge accounting is also applied at the Company level.

vii These borrowings support a short-term fixed income securities programme.
viii The interests of the holders of the Subordinated Notes and the Subordinated Capital Securities are subordinate to the entitlements of other creditors 

of the Company. 

294

Prudential plc Annual Report 2007

7 Derivative financial instruments
The table below analyses the fair value of derivatives of the Company at 31 December:

Derivative financial instruments held to manage interest rate 

and currency profile:
Interest rate swaps
Cross-currency swaps
Inflation-linked swap
Forward foreign currency contracts

Total

2007 £m

2006 £m

Fair value
assets

Fair value
liabilities

Fair value
assets

Fair value
liabilities

8
2
–
–

10

17
1
82
44

144

12
5
–
–

17

27
2
67
4

100

The change in fair value of the derivative financial instruments of the Company was a gain before tax of £13 million 
(2006: £131 million).

The Company has a US$1,000 million fair value hedge in place which hedges the interest exposure on the US$1,000 million 
6.5 per cent perpetual subordinated capital securities. In addition, in 2007 the Company designated a US$300 million fair value
hedge which hedges the interest exposure on the US$300 million 6.5 per cent perpetual subordinated capital securities.
The derivative financial instruments were valued internally using standard market practices. In accordance with the
Company’s risk management framework, all internally generated valuations are subject to independent assessment against
external counterparties’ valuations.

8 Pension scheme financial position
The majority of UK Prudential staff are members of the Group’s pension schemes. The largest scheme is the Prudential Staff
Pension Scheme (PSPS) which is primarily a closed defined benefit scheme. At 31 December 2007, on the FRS 17, ‘Retirement
Benefits’ basis of valuation, PSPS accounted for 87 per cent (2006: 88 per cent) of the liabilities of the Group’s defined benefit
schemes.

For the purpose of preparing consolidated financial statements, the Group applies IFRS basis accounting including IAS 19,
‘Employee Benefits’. However, the individual accounts of the Company continue to follow UK GAAP. In 2006, the Company 
early adopted the amendment to FRS 17 issued in December 2006 which aligned the FRS 17 disclosures with IAS 19.

At 31 December 2005, the allocation of surpluses and deficits attaching to PSPS between the Company and the unallocated

surplus of the Prudential Assurance Company’s (PAC) with-profits funds was apportioned in the ratio 30/70 between the
Company and the PAC with-profits fund following detailed consideration of the sourcing of previous contributions. This ratio was
applied to the base deficit position at 1 January 2006 and for the purpose of determining the allocation of the movements in that
position up to 31 December 2007. The FRS 17 service charge and ongoing employer contributions are allocated by reference to
the cost allocation for current activity.

Defined benefit schemes are generally required to be subject to full actuarial valuation every three years to assess the

appropriate level of funding for schemes having regard to their commitments. These valuations include assessments of the likely
rate of return on the assets held within the separate trustee administered funds. PSPS was last actuarially valued as at 5 April 2005
using the projected unit method. This valuation demonstrated the scheme to be 94 per cent funded, with a shortfall of actuarially
determined assets to liabilities of six per cent, representing a deficit of £243 million.

The valuation as at 5 April 2005 was accompanied by changes to the basis of funding for the scheme from 2006 onwards.
Deficit funding amounts designed to eliminate the actuarial deficit over a 10-year period are being made. Based on this valuation,
total contributions to the scheme for deficit funding and employer contributions for ongoing service for current employees were
expected to be of the order of £70 to 75 million per annum over a 10-year period. In 2007, total contributions for the year,
including expenses and augmentations, were £82 million (2006: £137 million). The 2006 amount reflected the increased level 
of contributions for ongoing service and deficit funding backdated to 6 April 2005.

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Notes on the parent company financial statements 
continued

8 Pension scheme financial position continued
Using external actuarial advice provided by the professionally qualified actuaries, Watson Wyatt Partners, for the valuation of
PSPS, the most recent full valuations have been updated to 31 December 2007 applying the principles prescribed by FRS 17.

The key assumptions adopted were:

Price inflation
Rate of increase in salaries
Rate of increase in pension payments for inflation:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)
Discretionary

Rate used to discount scheme liabilities

Long-term expected rate of return

Equities
Bonds
Properties
Other assets

Weighted average long-term expected rate of return

2007 %

2006 %

3.3
5.3

3.3
2.5
2.5
5.9

Prospectively for 2008 %

2007 %

2006 %

7.5
5.5
6.75
5.5

6.2

7.5
4.9
6.8
5.0

5.9

3.0
5.0

3.0
2.5
2.5
5.2

7.1
4.5
6.4
4.5

6.1

The long-term expected rates of return have been determined after applying due consideration to the requirements of paragraph
54 of FRS 17, in particular, taking account of the values of the assets.

Further details on the PSPS scheme, including mortality assumptions, are shown in note I1 ‘Staff and Pension Plans’ of the

notes on the financial statements of the Group.
The assets and liabilities of PSPS were:

31 Dec 2007

31 Dec 2006

31 Dec 2005

Equities
Bonds
Properties
Other assets

Total value of assets

Present value of scheme liabilities

Surplus (deficit) in the scheme

Allocated as:

Attributable to the PAC with-profits fund
Attributable to the Company

After deducting deferred tax, the amounts 
reflected in the balance sheet of the 
Company are:

%

28.3
43.8
12.2
15.7

100.0

%

26.1
23.2
11.2
39.5

100.0

Value
£m

1,278
1,134
545
1,932

4,889

4,361

528

365
163

528

117

Value
£m

1,346
2,077
580
745

4,748

4,607

141

93
48

141

34

%

52.1
33.9
12.3
1.7

100.0

Value
£m

2,293
1,490
539
75

4,397

4,776

(379)

(265)
(114)

(379)

(80)

296

Prudential plc Annual Report 2007

8 Pension scheme financial position continued
The change in the present value of the scheme liabilities and the change in the fair value of the assets is as follows:

Present value of scheme liabilities, beginning of year
Service costs 
Interest
Employee contributions
Actuarial gains
Benefit payments

Present value of scheme liabilities, end of year

Fair value of scheme assets, beginning of year
Expected return on scheme assets
Employee contributions
Employer contributions*
Actuarial (losses) gains
Benefit payments

Fair value of scheme assets, end of year

*The contributions include deficit funding and ongoing contributions.

Pension credit (charge) and actuarial gains (losses) of PSPS

Pension credit (charge)
Operating charge:
Service costs

Finance income (expense):

Interest on scheme liabilities
Expected return on scheme assets

Total pension credit (charge) 
Less: amount attributable to the PAC with-profits fund

Pension charge attributable to the Company

2007 £m

2006 £m

4,607
39
234
2
(314)
(207)

4,361

4,776
47
226
1
(249)
(194)

4,607

2007 £m

2006 £m

4,748
276
2
82
(12)
(207)

4,889

4,397
266
1
137
141
(194)

4,748

2007 £m

2006 £m

(39)

(234)
276
42

3
(15)

(12)

(47)

(226)
266
40

(7)
(6)

(13)

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Notes on the parent company financial statements 
continued

8 Pension scheme financial position continued

Actuarial gains (losses):
Actual less expected return on scheme assets (0% (2006: 3%) 

(2005: 11%) (2004: 3%) of assets)

Experience (losses) gains on scheme liabilities (0% (2006: 0%) 

(2005: 0%) (2004: 1%) of liabilities)

Changes in assumptions underlying the present value of 

scheme liabilities

Total actuarial gains (7% (2006: 8%) (2005: 2%) (2004: (1)%) 

of the present value of the scheme liabilities)
Less: amount attributable to PAC with-profits fund

Less: additional losses on change of estimate of allocation of opening 
PSPS deficit between the Company and the PAC with-profits fund

Actuarial gains (losses) attributable to the Company

2007 £m

2006 £m

2005 £m

2004 £m

(12)

(10)

324

302
(211)

91

–

91

141

17

232

390
(272)

118

–

118

500

–

104

(25)

(405)

(128)

95
(66)

29

(59)

(30)

(49)
39

(10)

–

(10)

The total actual return on scheme assets for PSPS was £264 million (2006: £407 million).

The actuarial gains before tax of £91 million (2006: £118 million) attributable to the Company are recorded in the statement of
total recognised gains and losses. Cumulative actuarial gains as at 31 December 2007 amount to £234 million (2006: £143 million).
The additional loss of £59 million in 2005 reflected the changed estimate of allocation in the deficit of PSPS from a ratio of

20/80 between the Company and the PAC with-profits fund prior to 2005 to a ratio of 30/70 from 2005 onwards.

Total employer contributions expected to be paid into the PSPS defined benefit scheme for the year ending 31 December

2008 amount to £75 million.

9 Share capital and share premium
The authorised share capital of the Company at both 31 December 2007 and 31 December 2006 was £220 million (divided into
4,000,000,000 ordinary shares of 5 pence each and 2,000,000,000 sterling preference shares of 1 pence each) and US$20 million
(divided into 2,000,000,000 US dollar preference shares of 1 cent each) and ¤20 million (divided into 2,000,000,000 Euro
preference shares of 1 cent each). None of the preference shares has been issued. A summary of the ordinary shares in issue is
set out below:

Issued shares of 5 pence each fully paid

At beginning of year
Shares issued under share option schemes
Shares issued in lieu of cash dividends
Transfer to retained profit in respect of shares issued in lieu of cash dividends

At end of year

Number of
shares

2,444,312,425
803,818
24,900,997
–

2,470,017,240

2007

Share
capital
£m

122
–
1
–

123

Share 
premium
£m

1,822
6
175
(175)

1,828

At 31 December 2007, there were options subsisting under share option schemes to subscribe for 9,017,442 (2006: 10,722,274)
shares at prices ranging from 266 pence to 695 pence (2006: 266 pence to 715 pence) and exercisable by the year 2014 (2006:
2013). In addition, there were 2,037,220 (2006: 4,113,481) conditional options outstanding under the Restricted Share Plan
exercisable at nil cost within a 10-year period. No further options will be issued under the Restricted Share Plan which has been
replaced by the Group Performance Share Plan. There were 3,485,617 (2006: 1,623,637) conditional options outstanding under
the Group Performance Share Plan exercisable at nil cost within a 10-year period. Further information on the Group’s employee
share options is given in note I2 ‘Share-based payments’ of the notes on the financial statements of the Group.

298

Prudential plc Annual Report 2007

10 Profit of the Company and reconciliation of movement in shareholders’ funds
The loss after tax of the Company for the year was £17 million (2006: profit of £834 million). After dividends of £426 million
(2006: £398 million), actuarial gains net of tax in respect of the pension scheme of £66 million (2006: £83 million) and a transfer
from the share premium account of £175 million (2006: £75 million) in respect of shares issued in lieu of cash dividends, retained
profit at 31 December 2007 amounted to £1,166 million (2006: £1,368 million). 

A reconciliation of the movement in shareholders’ funds of the Company for the years ended 31 December 2007 and 2006 is

given below:

(Loss) profit for the year
Dividends

Actuarial gains recognised in respect of the pension scheme net of related tax (note 8)
New share capital subscribed (note 9)

Net movement in shareholders’ funds
Shareholders’ funds at beginning of year

Shareholders’ funds at end of year

2007 £m

2006 £m

(17)
(426)

(443)
66
182

(195)
3,312

3,117

834
(398)

436
83
336

855
2,457

3,312

11 Other information
a

Information on directors’ remuneration is given in the directors’ remuneration report section of this Annual Report and note I3
‘Key management remuneration’ of the notes on the financial statements of the Group. 

b Information on transactions of the directors with the Group is given in note I5 ‘Related party transactions’ of the notes on the

financial statements of the Group. 

c The Company employs no staff.
d Fees payable to the Company’s auditor for the audit of the Company’s annual accounts were £0.1 million (2006: £0.1 million).
In addition, the Company paid fees for other services of £0.2 million (2006: £0.6 million), which were wholly for services
relating to corporate finance transactions. 
In certain instances the Company has guaranteed that its subsidiaries will meet their obligations when they fall due for payment.

e

12 Post balance sheet events
A final dividend of 12.30 pence per share was proposed by the directors on 13 March 2008. Subject to shareholders’ approval,
the dividend will be paid on 20 May 2008 to shareholders on the register at the close of business on 11 April 2008. The dividend
will absorb an estimated £304 million of shareholders’ funds. A scrip dividend alternative will be offered to shareholders. There
have been no other significant events affecting the Company since the balance sheet date.

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299

 
Statement of directors’ responsibilities in respect of the
Annual Report and the financial statements

The directors are responsible for keeping proper accounting
records that disclose with reasonable accuracy at any time the
financial position of the parent company and enable them to
ensure that its financial statements comply with the Companies
Act 1985. They have general responsibility for taking such steps
as are reasonably open to them to safeguard the assets of the
Group and to prevent and detect fraud and other irregularities. 
Under applicable law and regulations, the directors are 
also responsible for preparing a directors’ report, directors’
remuneration report and corporate governance statement 
that comply with that law and those regulations. 

The directors are responsible for the maintenance and
integrity of the corporate and financial information included 
on the Company’s website. Legislation in the UK governing 
the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions.

The directors are responsible for preparing the Annual Report
and the Group and parent company financial statements in
accordance with applicable law and regulations.

Company law requires the directors to prepare Group and

parent company financial statements for each financial year.
Under that law the directors are required to prepare the Group
financial statements in accordance with International Financial
Reporting Standards (IFRS) as adopted by the European Union
(EU) and have elected to prepare the parent company financial
statements in accordance with UK Accounting Standards. 
The Group financial statements are required by law and

IFRS as adopted by the EU to present fairly the financial
position and performance of the Group; the Companies Act
1985 provides in relation to such financial statements that
references in the relevant part of that Act to financial
statements giving a true and fair view are references to 
their achieving a fair presentation. 

The parent company financial statements are required 
by law to give a true and fair view of the state of affairs of the
parent company. 

In preparing the Group and parent company financial

statements, the directors are required to: 

— Select suitable accounting policies and then apply them

consistently; 

— make judgements and estimates that are reasonable 

and prudent; 

— for the Group financial statements, state whether they 

have been prepared in accordance with IFRS as adopted 
by the EU; 

— for the parent company financial statements, state whether
applicable UK Accounting Standards have been followed,
subject to any material departures disclosed and explained 
in the parent company financial statements; and 

— prepare the financial statements on the going concern basis
unless it is inappropriate to presume that the Group and the
parent company will continue in business. 

300

Prudential plc Annual Report 2007

Independent auditor’s report to the members 
of Prudential plc

We have audited the Group and parent company financial
statements (the financial statements) of Prudential plc for 
the year ended 31 December 2007 which comprise the
consolidated Group income statement, the consolidated Group
and parent company balance sheets, the consolidated Group
cash flow statement, the consolidated Group statement of
change in shareholders’ equity and the related notes on pages
127 to 299. These financial statements have been prepared
under the accounting policies set out therein. We have also
audited the information in the directors’ remuneration report
on pages 102 to 123 that is described as having been audited.
This report is made solely to the Company’s members, as
a body, in accordance with Section 235 of the Companies Act
1985. Our audit work has been undertaken so that we might
state to the Company’s members those matters we are required
to state to them in an auditor’s report and for no other purpose.
To the fullest extent permitted by law, we do not accept or
assume responsibility to anyone other than the Company and
the Company’s members as a body, for our audit work, for this
report, or for the opinions we have formed.

Respective responsibilities of directors and auditor
The directors’ responsibilities for preparing the Annual 
Report and the Group financial statements in accordance with
applicable law and International Financial Reporting Standards
(IFRS) as adopted by the European Union (EU), and for
preparing the parent company financial statements and the
directors’ remuneration report in accordance with applicable
law and United Kingdom Accounting Standards (United
Kingdom Generally Accepted Accounting Practice) are set 
out in the statement of directors’ responsibilities on page 300.
Our responsibility is to audit the financial statements and the
part of the directors’ remuneration report to be audited in
accordance with relevant legal and regulatory requirements
and International Standards on Auditing (UK and Ireland).

We report to you our opinion as to whether the financial
statements give a true and fair view and whether the financial
statements and the part of the directors’ remuneration report
to be audited have been properly prepared in accordance with
the Companies Act 1985 and, as regards the Group financial
statements, Article 4 of the International Auditing Standards
Regulation (IAS Regulation). We also report to you whether in
our opinion the information given in the directors’ report is
consistent with the financial statements. In addition, we report
to you if, in our opinion, the Company has not kept proper
accounting records, if we have not received all the information
and explanations we require for our audit, or if information
specified by law regarding directors’ remuneration and other
transactions is not disclosed.

We review whether the corporate governance statement
reflects the Company’s compliance with the nine provisions 
of the 2006 Combined Code specified for our review by the
Listing Rules of the Financial Services Authority, and we report
if it does not. We are not required to consider whether the
Board’s statements on internal control cover all risks and
controls, or form an opinion on the effectiveness of the
Group’s corporate governance procedures or its risk and
control procedures.

We read other information contained in the Annual Report 
and consider whether it is consistent with the audited financial
statements. We consider the implications for our report if we
become aware of any apparent mis-statements or material
inconsistencies with the financial statements. Our
responsibilities do not extend to any other information.

Basis of audit opinion
We conducted our audit in accordance with International
Standards on Auditing (UK and Ireland) issued by the Auditing
Practices Board. An audit includes examination, on a test basis,
of evidence relevant to the amounts and disclosures in the
financial statements and the part of the directors’ remuneration
report to be audited. It also includes an assessment of the
significant estimates and judgements made by the directors 
in the preparation of the financial statements, and of whether
the accounting policies are appropriate to the Group’s and
Company’s circumstances, consistently applied and
adequately disclosed.

We planned and performed our audit so as to obtain all the
information and explanations which we considered necessary
in order to provide us with sufficient evidence to give
reasonable assurance that the financial statements and the part
of the directors’ remuneration report to be audited are free
from material misstatement, whether caused by fraud or other
irregularity or error. In forming our opinion we also evaluated
the overall adequacy of the presentation of information in the
financial statements and the part of the directors’ remuneration
report to be audited.

Opinion
In our opinion:

— The Group financial statements give a true and fair view, 

in accordance with IFRS as adopted by the European Union,
of the state of the Group’s affairs as at 31 December 2007
and of its profit for the year then ended;

— the Group financial statements have been properly

prepared in accordance with the Companies Act 1985 
and Article 4 of the IAS Regulation;

— the parent company financial statements give a true and
fair view, in accordance with United Kingdom Generally
Accepted Accounting Practice, of the state of the parent
company’s affairs as at 31 December 2007;

— the parent company financial statements and the part 

of the directors’ remuneration report to be audited have 
been properly prepared in accordance with the Companies 
Act 1985; and

— the information given in the directors’ report is consistent

with the financial statements.

KPMG Audit Plc
Chartered Accountants
Registered Auditor
London
13 March 2008

301

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European Embedded Value (EEV) basis 
supplementary information
Year ended 31 December 2007

Operating profit from continuing operations based on longer-term investment returns*
Results analysis by business area

Note

2007 £m

2006 £m

Asian operations
New business
Business in force

Long-term business
Asset management 
Development expenses

Total

US operations
New business
Business in force

Long-term business
Broker-dealer and asset management
Curian

Total

UK operations
New business
Business in force

Long-term business
M&G

Total

Other income and expenditure
Investment return and other income
Interest payable on core structural borrowings
Corporate expenditure:

Group Head Office (GHO)
Asia Regional Head Office

Charge for share-based payments for Prudential schemes

Total

Restructuring costs

5(b)

6

5(b)

6

5(b)

6

7

8

653
393

1,046
72
(15)

1,103

285
342

627
13
(5)

635

277
582

859
254

1,113

45
(168)

(117)
(38)
(11)

(289)

(20)

514
315

829
50
(15)

864

259
449

708
18
(8)

718

266
420

686
204

890

8
(177)

(83)
(36)
(10)

(298)

(41)

Operating profit from continuing operations based on longer-term investment returns

2,542

2,133

Analysed as profits (losses) from:

New business
Business in force

Long-term business
Asset management
Other results

Total

5(b)

6

1,215
1,317

2,532
334
(324)

2,542

1,039
1,184

2,223
264
(354)

2,133

*EEV basis operating profit from continuing operations based on longer-term investment returns excludes short-term fluctuations in investment returns,
the mark to market value movements on core borrowings, the shareholders’ share of actuarial gains and losses on defined benefit pension schemes, the
effect of changes in economic assumptions and changes in the time value of cost of options and guarantees arising from changes in economic factors. The
amounts for these items are included in total EEV profit. The directors believe that operating profit, as adjusted for these items, better reflects underlying
performance. Profit before tax and basic earnings per share include these items together with actual investment returns. This basis of presentation has
been adopted consistently throughout this supplementary information.

The results for continuing operations shown above exclude those in respect of discontinued banking operations. On 1 May 2007, the Company sold

Egg. Accordingly, the presentation of the comparative results for 2006 has been adjusted from those previously published.

302

Prudential plc Annual Report 2007

Summarised consolidated income statement – EEV basis
Year ended 31 December 2007

Operating profit from continuing operations based on longer-term investment returns
Asian operations
US operations
UK operations:

UK insurance operations
M&G

Other income and expenditure
Restructuring costs

Operating profit from continuing operations based on longer-term investment returns
Short-term fluctuations in investment returns
Mark to market value movements on core borrowings
Shareholders’ share of actuarial gains and losses on defined benefit pension schemes
Effect of changes in economic assumptions and time value of cost of options and guarantees

Profit from continuing operations before tax (including actual investment returns)
Tax attributable to shareholders’ profit

Profit from continuing operations for the year after tax before minority interests
Discontinued operations (net of tax)

Profit for the year

Attributable to:

Equity holders of the Company
Minority interests

Profit for the year

Earnings per share – EEV basis
Year ended 31 December 2007

Continuing operations
From operating profit based on longer-term investment returns, after related tax 

and minority interests of £1,831m (2006: £1,498m)

Based on profit from continuing operations after tax and minority interests 

of £2,821m (2006: £2,315m)

Discontinued operations
Based on profit (loss) from discontinued operations after tax and minority interests

Total – based on profit for the year after minority interests of £3,062m (2006: £2,212m)

Average number of shares (millions)

Dividends per share
Year ended 31 December 2007

Dividends relating to the reporting period:
Interim dividend (2007 and 2006)
Final dividend (2007 and 2006)

Total

Dividends declared and paid in the reporting period:

Current year interim dividend
Final dividend for prior year

Total

Note

2007 £m

2006 £m

8

9

10

11

12

13

1

1,103
635

859
254
1,113
(289)
(20)

2,542
174
223
116
748

3,803
(961)

2,842
241

3,083

3,062
21

3,083

864
718

686
204
890
(298)
(41)

2,133
738
85
207
59

3,222
(904)

2,318
(105)

2,213

2,212
1

2,213

Note

2007

2006

14

14

74.9p

115.3p

9.9p

125.2p

2,445

62.1p

96.0p

(4.3)p

91.7p

2,413

2007

2006

5.70p
12.30p

18.00p

5.70p
11.72p

17.42p

5.42p
11.72p

17.14p

5.42p
11.02p

16.44p

303

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European Embedded Value (EEV) basis 
supplementary information 
continued

Movement in shareholders’ equity (excluding minority interests) – EEV basis
Year ended 31 December 2007

Profit for the year attributable to equity shareholders 
Items taken directly to equity:
Exchange movements
Unrealised valuation movements on Egg securities classified as available-for-sale
Movement on cash flow hedges
Related tax
Dividends
Acquisition of Egg minority interests
New share capital subscribed
Reserve movements in respect of share-based payments
Treasury shares:

Movement in own shares in respect of share-based payment plans
Movement on Prudential plc shares purchased by unit trusts consolidated under IFRS
Mark to market value movements on Jackson assets backing surplus and required capital*

Note

2007 £m

2006 £m

3,062

2,212

4(h)

64
(2)
(3)
3
(426)
–
182
18

7
4
(13)

(359)
(2)
7
(74)
(399)
(167)
336
15

6
0
7

Net increase in shareholders’ equity
Shareholders’ equity at beginning of year (excluding minority interests)

Shareholders’ equity at end of year (excluding minority interests)

16

15,16

2,896
11,883

14,779

1,582
10,301

11,883

Comprising:

Asian operations:
Net assets
Acquired goodwill

US operations

UK operations:

Long-term business
M&G:

Net assets
Acquired goodwill

Egg

Other operations:

Holding company net borrowings at market value
Other net assets (liabilities)

3,837
172

4,009

3,686

6,497

271
1,153
–

7,921

(873)
36

Shareholders’ equity at end of year (excluding minority interests)

15,16

14,779

2,637
172

2,809

3,360

5,813

230
1,153
292

7,488

(1,542)
(232)

11,883

Net asset value per share (in pence)
Based on EEV basis shareholders’ equity of £14,779m (2006: £11,883m)
Number of issued shares at year end (millions)

598p
2,470

486p
2,444

*The mark to market value movements on Jackson assets backing surplus and required capital for 2006 represents the cumulative adjustment as at
31 December 2006.

304

Prudential plc Annual Report 2007

Summarised consolidated balance sheet – EEV basis
31 December 2007

Total assets less liabilities, excluding insurance funds
Less insurance funds:*

Policyholder liabilities (net of reinsurers’ share) and unallocated surplus of with-profits funds
Less shareholders’ accrued interest in the long-term business

Total net assets

Share capital
Share premium
IFRS basis shareholders’ reserves

Total IFRS basis shareholders’ equity
Additional EEV basis retained profit

Note

2007 £m

2006 £m

195,987

183,130

(189,786)
8,578

(177,642)
6,395

(181,208)

(171,247)

16

14,779

11,883

123
1,828
4,250

6,201
8,578

122
1,822
3,544

5,488
6,395

Shareholders’ equity (excluding minority interests)

16

14,779

11,883

*Including liabilities in respect of insurance products classified as investment products under IFRS 4.

The supplementary information on pages 302 to 332 was approved by the Board of directors on 13 March 2008.

Sir David Clementi
Chairman

Mark Tucker
Group Chief Executive

Philip Broadley
Group Finance Director

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Notes on the EEV basis supplementary information

1 Basis of preparation
The EEV basis results have been prepared in accordance with the EEV Principles issued by the CFO Forum of European Insurance
Companies in May 2004 and expanded by the Additional Guidance on EEV Disclosures published in October 2005. Where
appropriate the EEV basis results include the effects of adoption of International Financial Reporting Standards (IFRS).

The EEV results for the Group are prepared for ‘covered business’ as defined by the EEV Principles. Covered business

represents the Group’s long-term insurance business for which the value of new and in-force contracts is attributable to
shareholders. The EEV basis results for the Group’s covered business are then combined with the IFRS basis results of the
Group’s other operations. These other operations include the results of discontinued banking operations, following the sale 
of Egg on 1 May 2007.

The definition of long-term business operations is consistent with previous practice and comprises those contracts falling
under the definition of long-term insurance business for regulatory purposes together with, for US operations, contracts that are
in substance the same as guaranteed investment contracts (GICs) but do not fall within the technical definition. Under the EEV
Principles, the results for covered business incorporate the projected margins of attaching internal asset management.

With two principal exceptions, covered business comprises the Group’s long-term business operations. The principal
exceptions are for the closed Scottish Amicable Insurance Fund (SAIF) and for the presentational treatment of the financial
position of two of the Group’s defined benefit pension schemes. A very small amount of UK group pensions business is also 
not modelled for EEV reporting purposes.

SAIF is a ring-fenced sub-fund of the Prudential Assurance Company (PAC) long-term fund, established by a Court approved

Scheme of Arrangement in October 1997. SAIF is closed to new business and the assets and liabilities of the fund are wholly
attributable to the policyholders of the fund. In 2006, a bulk annuity arrangement between SAIF and Prudential Retirement
Income Limited (PRIL), a shareholder-owned subsidiary, took place as explained in note 5a. Reflecting the altered economic
interest for SAIF policyholders and Prudential shareholders, this arrangement represents a transfer from long-term business 
of the Group that is not ‘covered’ to business that is ‘covered’ with consequential effect on the EEV basis results.

As regards the Group’s defined benefit pension schemes, the surplus or deficit attaching to the Prudential Staff Pension
Scheme (PSPS) and Scottish Amicable Pension Scheme are excluded from the EEV value of UK operations and included in 
the total for Other operations. The surplus and deficit amounts are partially attributable to the PAC with-profits fund and
shareholder-backed long-term business and partially to other parts of the Group. In addition to the IFRS basis surplus or deficit,
the shareholders’ 10 per cent share of the PAC with-profits fund’s interest in the movement on the financial position of the
schemes is recognised for EEV reporting purposes.

The directors are responsible for the preparation of the supplementary information in accordance with the EEV Principles.

2 Methodology

a Embedded value
Overview
The embedded value is the present value of the shareholders’ interest in the earnings distributable from assets allocated to
covered business after sufficient allowance has been made for the aggregate risks in that business. The shareholders’ interest
in the Group’s long-term business comprises:

— present value of future shareholder cash flows from in-force covered business (value of in-force business), less a deduction

for the cost of locked-in (encumbered) capital;

— locked-in (encumbered) capital; and
— shareholders’ net worth in excess of encumbered capital.

The value of future new business is excluded from the embedded value.

Notwithstanding the basis of presentation of results (as explained in notes 4 and 6) no smoothing of market or account
balance values, unrealised gains or investment returns is applied in determining the embedded value or the profit before tax.

Value of in-force business
The embedded value results are prepared incorporating best estimate assumptions about all relevant factors including levels 
of future investment returns, expenses, persistency and mortality. These assumptions are used to project future cash flows. 
The present value of the future cash flows is then calculated using a discount rate which reflects both the time value of money 
and the non-diversifiable risks associated with the cash flows that are not otherwise allowed for.

The total profit that emerges over the lifetime of an individual contract as calculated using the embedded value basis is the
same as that calculated under the IFRS basis. Since the embedded value basis reflects discounted future cash flows, under this
methodology the profit emergence is advanced thus more closely aligning the timing of the recognition of profits with the efforts
and risks of current management actions, particularly with regard to business sold during the year.

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2 Methodology continued
Cost of capital
A charge is deducted from the embedded value for the cost of capital supporting the Group’s long-term business. This capital 
is referred to as encumbered capital. The cost is the difference between the nominal value of the capital and the discounted 
value of the projected releases of this capital allowing for investment earnings (net of tax) on the capital.

The annual result is affected by the movement in this cost from year to year which comprises a charge against new business

profit and generally a release in respect of the reduction in capital requirements for business in force as this runs off.

Where capital is held within a with-profits long-term fund, the value placed on surplus assets in this fund is already discounted

to reflect their release over time and no further adjustment is necessary in respect of encumbered capital. However, where
business is funded directly by shareholders, the capital requires adjustment to reflect the cost of that capital to shareholders.

Financial options and guarantees
Nature of options and guarantees in Prudential’s long-term business
Asian operations
Subject to local market circumstances and regulatory requirements, the guarantee features described below in respect of UK
business broadly apply to similar types of participating contracts principally written in the PAC Hong Kong branch, Singapore 
and Malaysia. Participating products have both guaranteed and non-guaranteed elements.

Non-participating long-term products are the only ones where the insurer is contractually obliged to provide guarantees 
on all benefits. The most significant book of non-participating business in the Group’s Asian operations is Taiwan’s whole of life
contracts. For these contracts there are floor levels of policyholder benefits that accrue at rates set at inception by reference to
minimum returns established by local regulation. These rates do not vary subsequently with market conditions. Under these
contracts the cost of premiums are also fixed at inception based on a number of assumptions at that time, including long-term
interest rates, mortality assumptions and expenses. The guaranteed maturity and surrender values reflect the pricing basis.

US operations (Jackson)
The principal options and guarantees in Jackson are associated with the fixed annuity and Variable Annuity (VA) lines of business.
Fixed annuities provide that, at Jackson’s discretion, it may reset the interest rate credited to policyholders’ accounts, subject 

to a guaranteed minimum. The guaranteed minimum return varies from 1.5 per cent to 5.5 per cent (2006: 1.5 per cent to 
5.5 per cent), depending on the particular product, jurisdiction where issued, and date of issue. At 31 December 2007, 
80 per cent (2006: 70 per cent) of the fund relates to policies with guarantees of three per cent or less. The average 
guarantee rate is 3.1 per cent (2006: 3.2 per cent).

Fixed annuities also present a risk that policyholders will exercise their option to surrender their contracts in periods of 

rapidly rising interest rates, possibly requiring Jackson to liquidate assets at an inopportune time.

Jackson issues VA contracts where it contractually guarantees to the contract holder either a) return of no less than total 

deposits made to the contract adjusted for any partial withdrawals, b) total deposits made to the contract adjusted for any 
partial withdrawals plus a minimum return, or c) the highest contract value on a specified anniversary date adjusted for any
withdrawals following the contract anniversary. These guarantees include benefits that are payable in the event of death
(guaranteed minimum death benefit (GMDB)), annuitisation (guaranteed minimum income benefit (GMIB)), or at specified 
dates during the accumulation period (guaranteed minimum withdrawal benefit (GMWB) and guaranteed minimum
accumulation benefit (GMAB)). Jackson hedges these risks using equity options and futures contracts.

These guarantees generally protect the policyholder’s value in the event of poor equity market performance.
Jackson also issues fixed index annuities that enable policyholders to obtain a portion of an equity-linked return while 
providing a guaranteed minimum return. The guaranteed minimum returns would be of a similar nature to those described 
above for fixed annuities.

UK insurance operations
The only significant financial options and guarantees in the UK insurance operations arise in the with-profits fund and SAIF. 
With-profits products provide returns to policyholders through bonuses that are smoothed. There are two types of bonuses:
annual and final. Annual bonuses are declared once a year and, once credited, are guaranteed in accordance with the terms 
of the particular product. Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration. The 
with-profits fund held a provision on the Pillar I Peak 2 basis of £45 million (2006: £47 million) at 31 December 2007 to honour
guarantees on a small amount of guaranteed annuity option products.

Beyond the generic features and the provisions held in respect of guaranteed annuities described above, there are very few
explicit options or guarantees of the with-profits fund such as minimum investment returns, surrender values, or annuity values 
at retirement and any granted have generally been at very low levels.

The Group’s main exposure to guaranteed annuity options in the UK is through SAIF and a provision on the Pillar I Peak 2 

basis of £563 million (2006: £561 million) was held in SAIF at 31 December 2007 to honour the guarantees.

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2 Methodology continued
Time value
The value of financial options and guarantees comprises two parts. One is given by a deterministic valuation on best estimate
assumptions (the intrinsic value). The other part arises from the variability of economic outcomes in the future (the time value).

Where appropriate, a full stochastic valuation has been undertaken to determine the value of the in-force business including

the cost of capital. A deterministic valuation of the in-force business is also derived using consistent assumptions and the time
value of the financial options and guarantees is derived as the difference between the two.

The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic
calculations. Assumptions specific to the stochastic calculations such as equity volatility and credit losses reflect local market
conditions and are based on a combination of actual market data, historic market data and an assessment of long-term economic
conditions. Common principles have been adopted across the Group for the stochastic asset models, for example, separate
modelling of individual asset classes but with an allowance for correlation between the various asset classes. Details of the key
characteristics of each model are given in note 3.

b Level of encumbered capital
In adopting the EEV Principles, Prudential has based encumbered capital on its internal targets for economic capital subject 
to it being at least the local statutory minimum requirements. Economic capital is assessed using internal models but, when
applying the EEV Principles, Prudential does not take credit for the significant diversification benefits that exist within the 
Group. For with-profits business written in a segregated life fund, as is the case in Asia and the UK, the capital available in 
the fund is sufficient to meet the encumbered capital requirements.

— Asian operations: the economic capital requirement is substantially higher than local statutory requirements in total.

Economic capital requirements vary by territory, but in aggregate, the encumbered capital is equivalent to the amount
required under the Insurance Groups Directive (IGD).

— US operations: the level of encumbered capital has been set to an amount at least equal to 235 per cent of the risk-based
capital required by the National Association of Insurance Commissioners at the Company Action Level (CAL), which is
sufficient to meet the economic capital requirement.

— UK insurance operations: the economic capital requirements for annuity business are fully met by Pillar I requirements 

being four per cent of mathematical reserves, which are also sufficient to meet Pillar II requirements.

c Risk discount rates
Overview
Under the EEV Principles, discount rates used to determine the present value of future cash flows are set equal to risk-free 
rates plus a risk margin. The risk margin should reflect any non-diversifiable risk associated with the emergence of distributable
earnings that is not allowed for elsewhere in the valuation. Prudential has selected a granular approach to better reflect
differences in market risk inherent in each product group. The risk discount rate so derived does not reflect a market beta 
but instead reflects the expected volatility associated with the cash flows in the embedded value model.

Since financial options and guarantees are explicitly valued under the EEV methodology, discount rates under EEV are 

set excluding the effect of these product features.

As Prudential’s UK shareholder-backed annuity business is predominantly backed by fixed interest securities, the beta

methodology described above is not appropriate. We have therefore used a market consistent embedded value (MCEV)
approach to derive an implied risk discount rate which is then applied to the projected cash flows.

In the annuity MCEV calculations, the future cash flows were discounted using the gilt yield curve plus 84 basis points for 
fixed annuities and 24 basis points for inflation-linked annuities (2006: gilt yield curve plus 34 basis points for both products). 
The 84 basis points and 24 basis points for 2007 were based on our assessment of the liquidity premium available in the yield 
on the assets backing the annuity liabilities.

Allowance for risk
The risk allowance in the risk discount rate is determined as follows:

Market risk
Under the Capital Asset Pricing Methodology (CAPM) the discount rate is determined as:

Discount rate = risk-free rate + (beta x equity risk premium)

Under CAPM, the beta of a portfolio or product measures its relative market risk.

The risk discount rates reflect the market risk inherent in each product group and hence the volatility of product cash flows. 

They are determined by considering how the profits from each product are affected by changes in expected returns on various
asset classes. By converting this into a relative rate of return it is possible to derive a product specific beta.

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2 Methodology continued
Product level betas are calculated each year. They are combined with the most recent product mix to produce appropriate 
betas and risk discount rates for each major product grouping.

CAPM does not include any allowance for non-market risks since these are assumed to be fully diversifiable. For EEV

purposes, however, a risk margin is added for non-diversifiable non-market risks and to cover Group level risks.

Diversifiable non-market risks
No allowance is required for non-market risks where these are assumed to be fully diversifiable. The majority of non-market risks
are considered to be diversifiable.

Non-diversifiable, non-market risks
Finance theory cannot be used to determine the appropriate component of beta for non-diversifiable non-market risks since there
is no observable risk premium associated with it that is akin to the equity risk premium. Recognising this, a pragmatic approach
has been used.

Except for UK shareholder-backed annuity business, a constant margin of 50 basis points (2006: 50 basis points) has been
added to the risk margin derived for market risk to cover the non-diversifiable non-market risks associated with the business. 
For UK shareholder-backed annuity business, a margin of 100 basis points was used (2006: 100 basis points).

d Management actions
In deriving the time value of financial options and guarantees, management actions in response to emerging investment and 
fund solvency conditions have been modelled. Management actions encompass, but are not confined to, the following areas:

— investment allocation decisions;
— levels of reversionary bonuses and credited rates; and
— total claim values.

Bonus rates are projected from current levels and varied in accordance with assumed management actions applying in the
emerging investment and fund solvency conditions.

In all instances, the modelled actions are in accordance with approved local practice and therefore reflect the options actually

available to management. For the PAC with-profits fund, the actions assumed are consistent with those set out in the Principles
and Practices of Financial Management.

e With-profits business and the treatment of the estate
For the PAC with-profits fund, the shareholders’ interest in the estate is derived by increasing final bonus rates so as to 
exhaust the estate over the lifetime of the in-force with-profits business. In those few extreme scenarios where the total 
assets of the life fund are insufficient to meet policyholder claims in full, the excess cost is fully attributed to shareholders.

f Pension costs
The Group operates three defined benefit schemes in the UK. The principal scheme is the Prudential Staff Pension Scheme (PSPS).
The other two, much smaller, schemes are the Scottish Amicable and M&G schemes. There is also a small scheme in Taiwan.
Under IFRS the surpluses or deficits attaching to these schemes are accounted for in accordance with the provisions of 
IAS 19. The surpluses or deficits represent the difference between the market value of the schemes’ assets and the discounted
value of projected future benefit payments to retired members and deferred pensioners and, to the extent of service to date,
current employed members.

For PSPS the surplus or deficit at the reporting date is allocated between the PAC with-profits fund and shareholder-backed
operations by reference to the activities of the members of the scheme during their period of service. At 31 December 2005, the
deficit of PSPS was apportioned in the ratio 70/30 between the with-profits fund and shareholder-backed operations following
detailed consideration of the sourcing of previous contributions. This ratio was applied to the base deficit position at 1 January
2006 for the purposes of determining the allocation of the movement in that position up to 31 December 2007. The IAS 19 service
charge and ongoing employer contributions are allocated by reference to the cost allocation for current activity.

Under the EEV basis the IAS 19 basis surplus or deficit is initially allocated in the same manner. The shareholders’ 10 per cent

interest in the PAC with-profits fund estate is determined after inclusion of the portion of the IAS 19 basis surplus or deficit
attributable to the fund. Adjustments under EEV in respect of accounting for surpluses or deficits on defined benefit schemes 
are reflected as part of ‘Other operations’, as shown in note 15.

Separately, the projected cash flows of in-force covered business include contributions to the defined benefit schemes for 

future service based on the contribution basis applying to the schemes at the time of the preparation of the results.

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2 Methodology continued

g Debt capital
Core structural debt liabilities are carried at market value.

3 Assumptions

a Best estimate assumptions
Best estimate assumptions are used for the cash flow projections, where best estimate is defined as the mean of the distribution 
of future possible outcomes. The assumptions are reviewed actively and changes are made when evidence exists that material
changes in future experience are reasonably certain.

Assumptions required in the calculation of the value of options and guarantees, for example relating to volatilities and

correlations, or dynamic algorithms linking liabilities to assets, have been set equal to the best estimates and, wherever material
and practical, reflect any dynamic relationships between the assumptions and the stochastic variables.

b Principal economic assumptions
Deterministic
In most countries, the long-term expected rates of return on investments and risk discount rates are set by reference to period
end rates of return on cash or fixed interest securities. This ‘active’ basis of assumption setting has been applied in preparing 
the results of all the Group’s US and UK long-term business operations. For the Group’s Asian operations, the active basis is
appropriate for business written in Japan, Korea and US dollar denominated business written in Hong Kong. 

An exception to this general rule is that for countries where long-term fixed interest markets are less established, investment

return assumptions and risk discount rates are based on an assessment of longer-term economic conditions. Except for the
countries listed above, this basis is appropriate for the Group’s Asian operations.

Expected returns on equity and property asset classes in respect of each territory are derived by adding a risk premium, 
also based on the long-term view of Prudential’s economists, to the risk-free rate. In Asia, equity risk premiums range from 
3.0 per cent to 6.0 per cent (2006: 3.0 per cent to 5.8 per cent). In the US and the UK, the equity risk premium is 4.0 per cent
above risk-free rates for both 2007 and 2006. Best estimate assumptions for other asset classes, such as corporate bond spreads,
are set consistently.

Assumed investment returns reflect the expected future returns on the assets held and allocated to the covered business 

at the valuation date.

The tables below summarise the principal financial assumptions: 

China Hong Kong
notes iii,iv,v

31 Dec 2007 %

India Indonesia

Japan

Korea

China  Hong Kong
notes iii,iv,v

31 Dec 2006 %

India

Indonesia

Japan

Korea

Asian operations

Risk discount rate:
New business
In force

Expected long-term 
rate of inflation
Government bond 

11.75
11.75

5.7
6.0

15.75
15.75

16.75
16.75

5.1
5.1

9.7
9.7

12.0
12.0

6.6
6.8

16.5
16.5

17.5
17.5

4.0

2.25

5.0

6.0

0.0

2.75

yield

8.25

4.1

9.25

10.25

2.0

5.8

4.0

9.0

2.25

5.5

6.5

4.7

10.5

11.5

5.3
5.3

0.0

2.1

9.5
9.5

2.75

5.0

31 Dec 2007 %

31 Dec 2006 %

Malaysia Philippines Singapore
notes iv,v
notes iv,v

Taiwan
notes ii,v

Thailand

Vietnam Malaysia Philippines Singapore
notes iv,v

notes iv,v

Taiwan
notes ii,v

Thailand

Vietnam

Risk discount rate:
New business
In force

Expected long-term 
rate of inflation
Government bond 

9.3
9.1

15.75
15.75

6.4
6.8

9.1
9.8

13.0
13.0

16.75
16.75

2.75

5.0

1.75

2.25

3.0

6.0

yield

6.5

9.25

4.25

5.5

6.75

10.25

9.5
9.2

3.0

7.0

16.5
16.5

6.9
6.9

8.8
9.3

13.75
13.75

16.5
16.5

5.5

1.75

2.25

3.75

5.5

10.5

4.5

5.5

7.75

10.5

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3 Assumptions continued

Weighted risk discount rate:note i

New business
In force

31 Dec 2007 % 31 Dec 2006 %

Asia total

Asia total

9.5
8.7

9.8
8.8

Notes
i

ii

The weighted risk discount rates for Asian operations shown above have been determined by weighting each country’s risk discount rates by
reference to the EEV basis operating result for new business and the closing value of in-force business. 
For traditional business in Taiwan, the economic scenarios used to calculate the 2007 and 2006 EEV basis results reflect the assumption of a phased
progression of the bond yields from the current rates applying to the assets held to the long-term expected rates. 

The projections assume that in the average scenario, the current bond yields at 31 December 2007 of around 2.5 per cent (2006: around 

2 per cent) trend towards 5.5 per cent at 31 December 2013.

In projecting forward the Fund Earned Rate, allowance is made for the mix of assets in the fund, future investment strategy, and further market
value depreciation of bonds held as a result of assumed future yield increases. These factors, together with the assumption of the phased progression
in bond yields, give rise to an average assumed Fund Earned Rate that trends from 0.5 per cent for 2007 to 6.4 per cent for 2014. The assumed Fund
Earned Rate increases to 2.5 per cent in 2008 and then increases to 3.3 per cent by 2013. Thereafter, the assumed Fund Earned Rate fluctuates around
a target of 6.4 per cent. This projection compares with that applied for the 2006 results of a grading from an assumed rate of 2.1 per cent for 2006 to
5.7 per cent for 2014. 

Consistent with the EEV methodology applied, a constant discount rate has been applied to the projected cash flows.

iii The assumptions shown are for US dollar denominated business which comprises the largest proportion of the in-force Hong Kong business. 
iv The mean equity return assumptions for the most significant equity holdings in the Asian operations were:

Hong Kong
Malaysia
Singapore

31 Dec 2007
%

31 Dec 2006
%

8.1
12.5
9.3

8.7
12.8
9.3

To obtain the mean, an average over all simulations of the accumulated return at the end of the projection period is calculated. The annual average

return is then calculated by taking the root of the average accumulated return minus 1.

v For 2007, cash rates rather than government bond yields were used in setting the risk discount rates for Malaysia, Singapore, Taiwan and for 
Hong Kong dollar denominated business. For 2006, cash rates were used for these operations and for all Hong Kong business (i.e. including 
US dollar denominated business).

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US operations (Jackson)

Risk discount rate:*
New business
In force

Expected long-term spread between earned rate and rate credited to policyholders 

for single premium deferred annuity business

US 10-year treasury bond rate at end of period
Pre-tax expected long-term nominal rate of return for US equities
Expected long-term rate of inflation

31 Dec 2007 % 31Dec 2006 %

7.0
6.0

1.75
4.1
8.1
2.4

7.6
6.7

1.75
4.8
8.8
2.5

*The risk discount rates at 31 December 2007 for new business and business in force for US operations reflect weighted rates based on underlying rates of
8.1 per cent for variable annuity business and 4.8 per cent for other business. The decrease in the weighted discount rates reflects the decrease in the US
10-year treasury bond rate.

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3 Assumptions continued

UK insurance operations
Risk discount rate:note i
New business
In force

Pre-tax expected long-term nominal rates of investment return:

UK equities
Overseas equities
Property
Gilts
Corporate bonds – with-profits fundsnote ii

– other business

Expected long-term rate of inflation

Post-tax expected long-term nominal rate of return for the PAC with-profits fund:

Pension business (where no tax applies)
Life business

Pre-tax expected long-term nominal rate of return for annuity business:note iii

Fixed annuities
Linked annuities

31 Dec 2007 % 31Dec 2006 %

7.3
7.85

7.8
8.0

8.55
8.1to10.2
6.8
4.55
6.0
6.25
3.2

8.6
8.6 to 9.3
7.1
4.6
5.3
5.3
3.1

7.85
6.9

7.5
6.6

5.4 to 5.6
5.0 to 5.2

5.0 to 5.1
4.8 to 5.0

The risk discount rates for new business and business in force for UK insurance operations reflect weighted rates based on the type of business.

Notes
i
ii The assumed long-term rate for corporate bonds for 2007 for with-profits business reflects the purchase of credit default swaps.
iii The pre-tax rates of return for annuity business are based on the gross redemption yield on the backing assets net of a best estimate allowance 

for future defaults.

Stochastic
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations
described above. Assumptions specific to the stochastic calculations, such as the volatilities of asset returns, reflect local market
conditions and are based on a combination of actual market data, historic market data and an assessment of longer-term
economic conditions. Common principles have been adopted across the Group for the stochastic asset models, for example,
separate modelling of individual asset classes but with allowance for correlation between the various asset classes.

Details are given below of the key characteristics and calibrations of each model.

Asian operations
The same asset return models as used in the UK, appropriately calibrated, have been used for the Asian operations as described
for UK insurance operations below. The principal asset classes are government and corporate bonds. Equity holdings are much
lower than in the UK whilst property holdings do not represent a significant investment asset.

The stochastic cost of guarantees is primarily only of significance for the Hong Kong, Malaysia, Singapore and Taiwan operations.
The mean stochastic returns are consistent with the mean deterministic returns for each country. The expected volatility of
equity returns for both 2007 and 2006 ranges from 18 per cent to 25 per cent and the volatility of government bond yields ranges
from 1.3 per cent to 2.5 per cent (2006: 1.4 per cent to 2.5 per cent).

US operations (Jackson)
— Interest rates are projected using a log-normal generator calibrated to actual market data;
— Corporate bond returns are based on Treasury securities plus a spread that has been calibrated to current market conditions

and varies by credit quality; and

— Variable annuity equity and bond returns have been stochastically generated using a regime-switching log-normal model 
with parameters determined by reference to historical data. The volatility of equity fund returns for both 2007 and 2006
ranges from 18.6 per cent to 28.1 per cent, depending on risk class, and the standard deviation of bond returns ranges from
1.4 per cent to 1.7 per cent (2006: 1.4 per cent to 2.0 per cent).

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3 Assumptions continued
UK insurance operations
— Interest rates are projected using a two-factor model calibrated to actual market data;
— The risk premium on equity assets is assumed to follow a log-normal distribution;
— The corporate bond return is calculated as the return on a zero-coupon bond plus a spread. The spread process is a mean

reverting stochastic process; and

— Property returns are modelled in a similar fashion to corporate bonds, namely as the return on a riskless bond, plus a risk

premium, plus a process representative of the change in residual values and the change in value of the call option on rents.

Mean returns have been derived as the annualised arithmetic average return across all simulations and durations. For each
projection year, standard deviations have been calculated by taking the square root of the annualised variance of the returns 
over all the simulations. These have been averaged over all durations in the projection. For equity and property, the standard
deviations relate to the total return on these assets. The standard deviations applied to both years are as follows:

Equities:
UK
Overseas

Property

%

18.0
16.0
15.0

c Demographic assumptions
Persistency, mortality and morbidity assumptions are based on an analysis of recent experience but also reflect expected future
experience. Where relevant, when calculating the time value of financial options and guarantees, policyholder withdrawal rates
vary in line with the emerging investment conditions according to management’s expectations.

d Expense assumptions
Expense levels, including those of service companies that support the Group’s long-term business operations, are based on
internal expense analysis investigations and are appropriately allocated to acquisition of new business and renewal of in-force
business. Exceptional expenses are identified and reported separately.

Asia development and Regional Head Office expenses are charged to EEV basis results as incurred. No adjustment is made 

to the embedded value of covered business as the amounts of expenditure that relate to operating expenses are not material.
Similarly, corporate expenditure for Group Head Office (GHO), to the extent not allocated to the PAC with-profits fund, 
is charged to the EEV basis result as incurred.

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e Inter-company arrangements
The EEV results for covered business incorporate the effect of the reinsurance arrangement of non-profit immediate pension
annuity liabilities of SAIF to PRIL, as described in note 5a. In addition, the analysis of free surplus and value of in-force business
takes account of the impact of contingent loan arrangements between Group companies.

f Taxation and other legislation
Current taxation and other legislation have been assumed to continue unaltered except where changes have been announced
and the relevant legislation passed.

g Asset management and service companies
The value of future profits or losses from asset management and service companies that support the Group’s covered businesses
are included in the profits for new business and the in-force value of the Group’s long-term business.

4 Accounting presentation

a Analysis of profit before tax
To the extent applicable, presentation of the EEV profit for the year is consistent with the basis that the Group applies for analysis
of IFRS basis profits before shareholder taxes between operating and non-operating results. Operating results reflect the
underlying results of the Group’s continuing operations including longer-term investment returns. Operating results include 
the impact of routine changes of estimates and non-economic assumptions. Non-operating results include certain recurrent 
and exceptional items that primarily do not reflect the performance in the year of the Group’s continuing operations.

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4 Accounting presentation continued

b Investment return
Profit before tax
With the exception of debt securities held by Jackson, investment gains and losses during the year (to the extent that changes 
in capital values do not directly match changes in liabilities) are included directly in the profit for the year and shareholders’ funds
as they arise.

The results for any covered business conceptually reflects the aggregate of the IFRS results and the movements on the
additional shareholders’ interest recognised on the EEV basis. Thus the start point for the calculation of the EEV results for
Jackson, as for other businesses, reflects the market value movements recognised on the IFRS basis. 

However, in determining the movements on the additional shareholders’ interest the basis for calculating the Jackson EEV
result acknowledges that for debt securities backing liabilities the aggregate EEV results reflect the fact that the value of in-force
business instead incorporates the discounted value of future spread earnings. This value is not affected generally by short-term
market movements on securities that are broadly speaking held with the intent and ability to be retained for the longer term. 

Separately, from 31 December 2006, fixed income securities backing the free surplus and required capital are accounted for
at fair value. However, consistent with the treatment applied under IFRS for securities classified as available-for-sale, movements
in unrealised appreciation on these securities are accounted for in equity rather than in the income statement.

Operating profit
Investment returns, including investment gains, in respect of long-term insurance business are recognised in operating results 
at the expected long-term rate of return. For the purpose of calculating the longer-term investment return to be included in the
operating results of UK operations, where equity holdings are a significant proportion of investment portfolios, values of assets 
at the beginning of the reporting period are adjusted to remove the effects of short-term market volatility.

For the purposes of determining the long-term returns for debt securities of shareholder-backed operations, a risk margin
charge is included which reflects the expected long-term rate of default based on the credit quality of the portfolio. For Jackson,
interest-related realised gains and losses are amortised to the operating results over the maturity period of the sold bonds and 
for equity-related investments, a long-term rate of return is assumed, which reflects the aggregation of risk-free rates and equity 
risk premium.

c Pension costs
Profit before tax
Movements on the shareholders’ share of surplus or deficit of the Group’s defined benefit pension schemes adjusted for
contributions paid in the year are recorded within the income statement. Consistent with the basis of distribution of bonuses 
and the treatment of the estate described in notes 2d and 2e, the shareholders’ share incorporates 10 per cent of the proportion
of the surplus or deficit attributable to the PAC with-profits fund. The surplus or deficit is determined by applying the
requirements of IAS 19.

Actuarial gains and losses
Actuarial gains and losses comprise:

— the difference between actual and expected return on the scheme assets;
— experience gains and losses on scheme liabilities; and
— the impact of altered economic and other assumptions on the discounted value of scheme liabilities.

These items are recorded in the income statement but, consistent with the IFRS basis of presentation, are excluded from

operating results.

d Effect of changes in economic assumptions and time value of cost of options and guarantees
Movements in the value of in-force business caused by changes in economic assumptions and the time value of cost of options
and guarantees resulting from changes in economic factors are recorded in non-operating results.

e Results for asset management operations
The results of the Group’s asset management operations include the profits from management of internal and external funds. For
EEV basis reporting, Group shareholders’ other income is adjusted to deduct the expected margin for the year on management of
covered business. The deduction is on a basis consistent with that used for projecting the results for covered business. Group
operating profit accordingly includes the variance between actual and expected profit in respect of covered business.

314

Prudential plc Annual Report 2007

4 Accounting presentation continued

f Capital held centrally for Asian operations
In adopting the EEV Principles, Prudential has decided to set encumbered capital at its internal targets for economic capital. In
Asia, the economic capital target is substantially higher than the local statutory requirements in total. Accordingly, capital is held
centrally for Asian operations. For the purpose of the presentation of the Group’s operating results, it is assumed that the centrally
held capital is lent interest free to the Asian operations. In turn, the results of the Asian operations include the return on that
capital and Group shareholders’ other income for EEV basis reporting is consequently reduced.

g Taxation
The EEV profit for the year for covered business is in most cases calculated initially at the post-tax level. The post-tax profit is then
grossed up for presentation purposes at the effective rate of tax. In general, the effective rate corresponds to the corporation tax
rate on shareholder profits of the business concerned. 

h Foreign currency translation
Foreign currency profits and losses have been translated at average exchange rates for the year. Foreign currency assets and
liabilities have been translated at year end rates of exchange. The purpose of translating the profits and losses at average
exchange rates, notwithstanding the fact that EEV profit represents the incremental value added on a discounted cash flow basis,
is to maintain consistency with the methodology applied for IFRS basis reporting.

The principal exchange rates applied are:

Local currency: £

Hong Kong
Japan
Malaysia
Singapore
Taiwan
US

Closing rate at
31 Dec 2007

Average
for 2007

Closing rate at
31 Dec 2006

15.52
222.38
6.58
2.87
64.56
1.99

15.62
235.64
6.88
3.02
65.75
2.00

15.22
233.20
6.90
3.00
63.77
1.96

Average
for 2006

14.32
214.34
6.76
2.93
59.95
1.84

Opening rate
at 1 Jan 2006

13.31
202.63
6.49
2.85
56.38
1.72

The exchange movements in 2007 and 2006 recorded within the movements in shareholders’ equity (and for 2007, in note 16)
for long-term business and other operations comprise amounts in respect of:

Long-term business operations:

Asian operations
US operations
Other operations

Total

2007 £m

2006 £m

80
(53)
37

64

(169)
(432)
242

(359)

315

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Notes on the EEV basis supplementary information 
continued

5. Premiums, operating profit and margins from new business

a Premiums and contributionsnote i

Single

Regular

(APE)

(PVNBP)

2007 £m 2006 £m 2007 £m 2006 £m 2007 £m 2006 £m 2007 £m 2006 £m

Annual Premium and

Present Value of New
Contribution Equivalents Business Premiums 

Asian operations
Chinanote iv
Hong Kong
India (Group’s 26% interest)
Indonesia
Japan
Korea
Malaysia
Singapore
Taiwan
Other
Total Asian operations

US operations
Fixed annuities
Fixed index annuities
Variable annuities
Life
Guaranteed Investment Contracts
GIC – Medium Term Notes
Total US operations

UK insurance operations
Product summary
Internal vesting annuities
Direct and partnership annuities
Intermediated annuities
Total individual annuities

Equity release
Individual pensions
Corporate pensions
Unit-linked bonds
With-profit bonds
Protection
Offshore products
Total retail retirement

Corporate pensions
Other products
DWP rebates
Total mature life and pensions

Total retail
Wholesale annuitiesnotes ii,iii
Credit life
Total UK insurance operations

Channel summary
Direct and partnership
Intermediated
Wholesalenotes ii,iii
Sub-total
DWP rebates
Total UK operations

Group total

316

Prudential plc Annual Report 2007

72
501
26
118
122
179
41
593
132
36

1,820

573
446
4,554
7
408
527

6,515

1,399
842
589

2,830

156
38
283
243
297
–
434

198
190
143

531

4,812

1,799
21

6,632

2,385
2,284
1,820

6,489
143

6,632

14,967

27
355
20
31
68
103
4
357
92
15

40
117
177
109
22
241
78
67
218
55
1,072 1,124

47
36
167
103
180
105
121
71
34
7
259
208
82
72
126
72
231
139
59
36
849 1,306

688
554
3,819
8
458
437

5,964

1,341
780
592

2,713

89
21
318
388
139
11
540

261
232
161

654

4,873

1,431
687

6,991

2,543
2,169
2,118

6,830
161

–
–
–
19
–
–

19

–
–
–

–

–
1
84
–
–
5
4

94

115
25
–

140

234

–
–

234

209
25
–

234
–

234

6,991
14,027 1,377

–
–
–
17
–
–

17

–
–
–

–

–
–
66
–
–
9
–

75

100
26
–

126

201

–
–

201

174
27
–

201
–

201

57
45
455
20
41
53

671

140
84
59

283

16
5
112
24
30
5
47

522

135
44
14

193

715

180
2

897

448
253
182

883
14

897

1,067 2,874

4,281

4,219

268
39
139 1,196
728
107
494
74
214
14
218 1,267
472
72
108 1,047
148 1,121
200
37
956 7,007

573
69
446
55
382 4,554
158
18
408
46
527
44
614 6,666

134 1,399
842
78
589
59
271 2,830
156
42
737
243
297
26
455

9
2
98
39
14
10
54
497 4,786
604
276
143

126
49
16
191 1,023
688 5,809
143 1,799
21
69
900 7,629

428 3,288
244 2,378
212 1,820
884 7,486
143
16
900 7,629
2,470 21,302

198
933
411
269
97
1,130
418
803
743
130

5,132

688
554
3,819
147
458
437

6,103

1,341
780
592

2,713

89
21
490
388
139
63
540

4,443

643
347
161

1,151

5,594

1,431
687

7,712

3,133
2,300
2,118

7,551
161

7,712

18,947

5 Premiums, operating profit and margins from new business continued
Notes
i

The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting period that have the potential 
to generate profits for shareholders. The amounts shown are not, and not intended to be, reflective of premium income recorded in the IFRS income
statement.

APEs are calculated as the aggregate of regular new business amounts and one-tenth of single new business amounts. PVNBPs are calculated as
equalling single premiums plus the present value of expected premiums of new regular premium business, allowing for lapses and other assumptions
made in determining the EEV new business contribution. New business premiums reflect those premiums attaching to covered business, including
premiums for contracts classified as investment products for IFRS basis reporting. New business premiums for regular premium products are shown
on an annualised basis. Department of Work and Pensions (DWP) rebate business is classified as single recurrent business. Internal vesting business is
classified as new business where the contracts include an open market option.

ii The tables above include the transfer of 62,000 with-profit annuity policies from Equitable Life on 31 December 2007 with assets of approximately 

£1.7 billion. The transfer represented an APE of £174 million.

iii The tables for 2006 include a bulk annuity transaction with the Scottish Amicable Insurance Fund (SAIF) with a premium of £560 million. The transaction

reflects the arrangement entered into in June 2006, for the reinsurance of non-profit immediate pension annuity liabilities of SAIF to Prudential
Retirement Income Limited (PRIL) a shareholder owned subsidiary of the Group. SAIF is a closed ring-fenced sub-fund of the PAC long-term fund
established by a Court approved Scheme of Arrangement in October 1997, which is solely for the benefit of SAIF policyholders. Shareholders have 
no interest in the profits of this fund and, accordingly, it is not part of covered business for EEV reporting purposes. Consistent with this treatment, and
the transfer of longevity risk, requirement for capital support and entitlement to profits on this block of business from SAIF to Prudential shareholders,
the transaction has been accounted for as new business for EEV basis reporting purposes.

iv Subsequent to 29 September 2007, following expiry of the previous management agreement, CITIC-Prudential Life Insurance Company Ltd 

(CITIC-Prudential), the Group’s life operation in China, has been accounted for as a joint venture. Prior to this date, CITIC-Prudential was consolidated 
as a subsidiary undertaking. The amounts in the table above include 100 per cent of the total premiums for this operation up to 29 September 2007 
and 50 per cent thereafter, being the Group’s share after this date.

b Operating profit

Asian operations
US operationsnote i
UK insurance operations

Total

Note
i US Operations net of tax profit:

Before capital charge
Capital charge

After capital charge

2007 £m

Pre-tax

Tax

Post-tax
Notes 17ii,iii

2006 £m

Pre-tax

Tax

Post-tax 
Note 17ii

653
285
277

1,215

(173)
(100)
(77)

(350)

514
259
266

1,039

(141)
(91)
(80)

(312)

480
185
200

865

197
(12)

185

E
E
V

373
168
186

727

182
(14)

168

In determining the EEV basis value of new business written in the year the policies incept, premiums are included in projected
cash flows on the same basis of distinguishing annual and single premium business as set out for statutory basis reporting. Included
within pre-tax new business profits shown in the table above are profits arising from asset management business falling within the
scope of covered business of:

Asian operations
US operations
UK insurance operations

Total

2007 £m

2006 £m

44
1
11

56

23
2
9

34

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Notes on the EEV basis supplementary information 
continued

5 Premiums, operating profit and margins from new business continued

c Margins

New business premiums

Single

1,820
6,515
6,632

14,967

Regular

1,124
19
234

1,377

New business premiums

Single

1,072
5,964
6,991

Regular

849
17
201

2007 £m

Annual
premium and
contribution
equivalent
(APE)

1,306
671
897

2,874

2006 £m

Annual
premium and
contribution
equivalent
(APE)

956
614
900

Present value
of new
business
premiums
(PVNBP)

7,007
6,666
7,629

Pre-tax new
business
contribution

653
285
277

21,302

1,215

Present value
of new
business
premiums
(PVNBP)

5,132
6,103
7,712

Pre-tax new
business
contribution

514
259
266

14,027

1,067

2,470

18,947

1,039

Asian operations
US operations
UK insurance operations

Total

Asian operations
US operations
UK insurance operations

Total

Asian operations:
Hong Kong
Korea
Taiwan
India
China
Other

Weighted average for all Asian operations

2007 %

New business margin

(APE)

(PVNBP)

9.3
4.3
3.6

5.7

50
42
31

42

2006 %

New business margin

(APE)

(PVNBP)

54
42
30

42

10.0
4.2
3.4

5.5

New business margin

(APE)

(APE)

2007 %

2006 %

73
37
58
12
50
61
50

69
35
55
23
43
72
54

New business margins are shown on two bases, namely the margins by reference to the Annual Premium and Contribution
Equivalents (APE) and the Present Value of New Business Premiums (PVNBP). 
New business contributions represent profits determined by applying the economic and non-economic assumptions 
as at the end of the year. 
The table of new business premiums and margins above excludes SAIF DWP rebate premiums.

318

Prudential plc Annual Report 2007

6 Operating profit from business in force

Asian operationsnote ii
Unwind of discount and other expected returnsnote i
Changes in operating assumptionsnote iia
Experience variances and other itemsnote iib

US operationsnote iii
Unwind of discount and other expected returns:note i
On value of in-force business and required capital
On surplus assets

Spread experience variance
Amortisation of interest-related realised gains and losses
Changes in operating assumptions
Othernote iii

UK insurance operationsnote iv 
Unwind of discount and other expected returnsnote i
Effect of change in the UK corporate tax ratenote iva
Annuity business:note ivb

Mortality strengthening 
Release of margins

Other itemsnotes ivc,ivd

Total

2007 £m

2006 £m

340
54
(1)

393

187
53
99
37
(24)
(10)

342

592
67

(312)
312
0
(77)

582

254
45
16

315

202
49
118
45
(7)
42

449

530
–

–
–
–
(110)

420

1,317

1,184

Notes
i

For Asian operations and UK insurance operations, unwind of discount and other expected returns is determined by reference to the value of in-force
business, required capital and surplus assets at the start of the year as adjusted for the effect of changes in economic and operating assumptions
reflected in the current year. For the unwind of discount for UK insurance operations included in operating results based on longer-term returns a
further adjustment is made. For UK insurance operations the amount represents the unwind of discount on the value of in-force business at the
beginning of the year (adjusted for the effect of current year assumption changes), the expected return on smoothed surplus assets retained within
the PAC with-profits fund and the expected return on shareholders’ assets held in other UK long-term business operations. Surplus assets retained
within the PAC with-profits fund are smoothed for this purpose to remove the effects of short-term investment volatility from operating results. In the
balance sheet and for total profit reporting, asset values and investment returns are not smoothed. For US operations the return on surplus assets is
shown separately.
ii Asian operations

E
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a Changes in operating assumptions

The £54 million profit from the effect of changes in operating assumptions for 2007 includes a benefit arising from reductions in corporate tax rates 
in China, Malaysia and Singapore. After grossing up the net of tax benefits totalling £25 million for notional tax of £7 million, the effect on the 
pre-tax operating result based on longer-term investment returns for Asian operations for 2007 is a credit of £32 million. Also included is a credit 
of £51 million for the effect of changes in expense assumptions, mainly relating to Singapore (£37 million) and Korea (£21 million) both due to
increases in investment margins, a further credit of £17 million for the effect of changes in mortality and morbidity assumptions, offset by a charge
of £51 million for the effect of changes in persistency assumptions mainly arising in Singapore (£29 million) as a result of changes in a number of
product-related features and updated maturity assumptions and in Taiwan (£15 million) from an increase in lapse rates, reflecting recent experience.
The £45 million profit from the effect of changes in operating assumptions for 2006 for Asian operations includes £24 million in respect of higher
assumed investment management margins based on current experience, a further £24 million for the net effect of altered lapse rates across a number
of territories and similarly a net £20 million for changes to mortality and morbidity assumptions offset by a charge of £23 million for other items.

b Experience variances and other items

Experience variances and other items, a net charge of £1 million for 2007 (2006: credit of £16 million), include a credit of £47 million (2006: £35
million) for mortality and morbidity experience variance relating to better than expected experience across most territories and a charge of £27
million (2006: £26 million) for expense experience variances in China of £12 million (2006: £14 million) and India of £15 million (2006: £12 million).
The negative expense variances in China and India are primarily a reflection of the expenses for new business being in excess of the target levels
factored into the valuation of new business for these operations which are at a relatively early stage of development. On the basis of current plans,
the target level for India and existing China operations are planned to be attained in 2011. Also for 2007 there is a charge of £11 million in respect
of Vietnam for higher than expected investment fees payable on asset managers’ performance, a credit of £4 million (2006: £18 million) in respect
of the investment return on capital held centrally in respect of Taiwan and £14 million (2006: £11 million) of other charges.

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Notes on the EEV basis supplementary information 
continued

6 Operating profit from business in force continued
Notes continued
iii US operations 

The principal component of the £42 million credit in 2006 for other items is £31 million of favourable mortality experience variance.

iv UK insurance operations

a Effect of change in UK corporate tax rate

At 31 December 2007, a change to reduce the UK corporate tax rate from 30 per cent to 28 per cent in 2008 had been enacted in the legislative
process. Accordingly, the 2007 results incorporate the effects of this change in projecting the tax cash flows attaching to in force business. 
Under the convention applied for EEV basis reporting, profits are generally determined on a post-tax basis and then grossed up at the prevailing
corporate tax rates to derive pre-tax results. The effect of the change in the UK corporate tax rate is to give rise to a benefit to the value of business
in force at 1 January 2007 of £48 million. After grossing up this amount for notional tax of £19 million, the effect on the pre-tax operating results
based on longer-term investment returns for UK insurance operations for 2007 is a credit of £67 million.

b Annuity business

For UK insurance operations there is a net nil charge or credit for both the 2007 and 2006 results. However, the 2007 results for annuity business
have been determined after a strengthening of explicit mortality assumptions and the release of excess margins in the aggregate liabilities that had
previously been set aside as an indirect extra allowance for longevity related risks.

The overall impact of the assumption changes and release of margins for 2007 is as follows:

Strengthening of mortality assumptionsnote 1
Release of margins:

Projected benefit relatednote 2
Investment relatednote 3
Expense relatednote 4
Othernote 5

£m

(312)

144
82
29
57
312

0

1 The mortality assumptions have been strengthened such that the previous future improvement assumptions of medium cohort for males 

and 75 per cent of medium cohort for females are now subject to a minimum level of improvement in future years.

2 The release of projected benefit related margins relates to modelling improvements that have been made during 2007 and the effect of hedging

inflationary increases on certain deferred annuity business.

3 The release of investment related margins predominantly relates to £38 million in respect of default margins and £43 million for adjustments to
the assumed liquidity premium. The resulting assumptions for expected defaults and liquidity premium, after allowing for the release of margins,
remain appropriate given economic conditions at 31 December 2007.

4 A release of expense reserves has been made following recent expense reductions, on which the related cost of capital on the EEV basis is 

£29 million.

5 This amount reflects the release of other additional margins in the liabilities that are no longer appropriate in light of the explicit strengthening 

of the mortality assumptions.

c UK insurance operations other items represent:

Cost of development of new products and distribution capabilities (and costs associated 

with regulatory requirements for 2006)

Annual licence fee paymentsnotes 1, 3
Expense overruns in respect of tariff agreement with SAIFnotes 2, 3
Adjustments to the policyholder and shareholder taxes for non-participating business 

of the PAC long-term fund, after grossing up for notional tax

Other itemsnote 4

2007
£m

(36)
(13)
(14)

–
(14)

(77)

2006
£m

(32)
(14)
(16)

(26)
(22)

(110)

1 The licence fee payments are made by shareholder-backed subsidiaries of UK insurance operations, via a service company, to the PAC with-
profits fund for the right to use trademarks and for the goodwill associated with the purchase of the business of the Scottish Amicable Life
Assurance Society in 1997. The licence fee arrangements run to 2017. 

2 The charge of £14 million (2006: £16 million) in respect of SAIF, which is not covered business, is borne by a service company and arises 

from a tariff arrangement which ran to the end of 2007 and was onerous to shareholders. 

3 Charges in respect of items 1 and 2 above are reflected in the EEV and IFRS results on an annual basis.
4

The charge for other items includes a positive persistency experience variance of £1 million (2006: negative variance of £9 million).

320

Prudential plc Annual Report 2007

6 Operating profit from business in force continued
Notes continued

d Expense assumptions

The 2006 EEV basis financial statements included note disclosure which explained that in determining the appropriate expense assumptions
account had been taken of the cost synergies that were expected to arise with some certainty from the initiative announced in December 2005
from UK insurance operations working more closely with Egg and M&G and the effect of the end to end review of the UK business, which was
under way at the time.

On 29 January 2007 the Company announced the sale of Egg to Citi and on 15 March 2007 the Company announced the actions necessary to
implement the reassessed plans in light of this transaction and additional initiatives. In preparing the 2006 results, account was taken of the effect 
of expense savings that were expected to arise with some certainty. Without this factor the effect on the 2006 results would have been a charge of 
£44 million for the net effect of revised assumptions in line with 2006 unit costs. For the 2007 results the unit costs are in line with assumptions and 
no anticipation of savings has been incorporated.

7 Investment return and other income

IFRS basis
Less: allocation of investment return on centrally held capital in respect of Taiwan business to the 

operating result of Asian operations

Less: projected asset management result in respect of covered business incorporated in opening 

EEV value of in-force business

EEV basis

8 Restructuring costs
Restructuring costs have been incurred as follows:

UK insurance operations
M&G
Unallocated corporate

Total

2007 £m

2006 £m

86

(4)

(37)

45

58

(18)

(32)

8

2007 £m

2006 £m

8
0
12

20

34
2
5

41

E
E
V

The charge of £20 million (2006: £41 million) comprises £19 million (2006: £38 million) recognised on the IFRS basis and an
additional £1 million (2006: £3 million) recognised on the EEV basis for the shareholders’ share of costs incurred by the PAC 
with-profits fund. 

9 Short-term fluctuations in investment returns 

Long-term business:

Asian operationsnote i
Jacksonnote ii
UK insurance operationsnote iii

Share of investment return of funds managed by PPM America that are consolidated into Group 

results but attributable to external investors

Share of profits of venture investment companies and property partnerships of the PAC with-profits

fund that are consolidated into Group results but are attributable to external investors

Other operationsnote iv
Total

2007 £m

2006 £m

226
(9)
(43)

1

1
(2)

174

286
63
378

1

0
10

738

Notes
i

The short-term fluctuations for Asian operations of £226 million (2006: £286 million) arose mainly from favourable equity investment performance
in most territories, principally in Hong Kong of £102 million (2006: £73 million), Vietnam £66 million (2006: £108 million) and Singapore £38 million 
(2006: £41 million) offset by a negative fluctuation in Taiwan of £26 million principally due to a £30 million value reduction for an investment in a 
CDO fund (2006: favourable variance of £46 million).

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Notes on the EEV basis supplementary information 
continued

9 Short-term fluctuations in investment returns continued
Notes continued
ii Short-term fluctuations for Jackson comprise:

Actual investment return on investments less long-term returns included within operating profit:

Actual realised (losses) gains less default assumption and amortisation of interest-related realised gains and losses for 

fixed maturity securities and related swap transactions

Actual less long-term return on equity-based investments and other items

Investment return related (loss) gain due primarily to changed expectation of profits on in-force variable annuity business 

in future periods based on current period equity returns*, net of related hedging activity

2007
£m

2006
£m

(44)
51

(16)

(9)

20
26

17

63

*This adjustment arises due to market returns being (lower) higher than the assumed long-term rate of return. This gives rise to (lower) higher than
expected year end values of variable annuity assets under management with a resulting effect on the projected value of future account values, and 
hence future profitability.

iii The charge for UK insurance operations for 2007 of £43 million primarily reflects value movements on the bond holdings of PRIL’s shareholders’ funds
due to the net effect of widened credit spreads and reduced interest rates together with the difference between the actual investment return for the
with-profits life fund of 7.2 per cent and the gross long-term assumed rate of 7.85 per cent. For 2006, the credit of £378 million reflects the PAC life
fund investment return of 12.4 per cent.

iv Comparative figures for 2006 have been adjusted from those previously published to exclude discontinued banking operations.

10 Mark to market value movements on core borrowings

US operations
Other operations

Total

2007 £m

2006 £m

9
214

223

3
82

85

Core borrowings of the Group are marked to market value under EEV. The figures in the table above reflect the movement 
in the difference between market and IFRS carrying values. As the liabilities are generally held to maturity or for the long term, 
no deferred tax asset or liability has been established on the difference (compared to IFRS) in carrying value. Accordingly, 
no deferred tax charge is recorded in the results in respect of the 2007 credit of £223 million (2006: £85 million).

11 Actuarial gains and losses on defined benefit pension schemes
The gain of £116 million (2006: gain of £207 million) included within profit before tax reflects the shareholders’ share of actuarial
gains and losses on the Group’s defined benefit pension schemes. On the EEV basis, this gain includes a 10 per cent share of the
actuarial gains and losses on the share attributable to the PAC with-profits fund for the Prudential Staff and Scottish Amicable
Pension Schemes. The 2007 gains mainly reflect gains due to changes in economic assumptions, partly offset by the effect of
strengthened mortality assumptions. The very high level of shareholders’ actuarial gains in 2006 reflected the excess of market
returns over the long-term assumption and the increase in discount rate applied in determining the present value of projected
pension payments from 4.8 per cent at 31 December 2005 to 5.2 per cent at 31 December 2006.

12 Effect of changes in economic assumptions and time value of cost of options and guarantees
The profits (losses) on changes in economic assumptions and time value of cost of options and guarantees resulting from 
changes in economic factors for in-force business included within the profit from continuing operations before tax (including
actual investment returns) arise as follows:

Asian operationsnote i
US operationsnote ii
UK insurance operationsnote iii
Total

2007 £m

Change in
time value
of cost of
options and
guarantees

9
8
(17)

0

Change in
economic
assumptions

201
81
466

748

Change in
economic
assumptions

(132)
(51)
182

(1)

Total

210
89
449

748

2006 £m

Change in
time value
of cost of
options and
guarantees

14
6
40

60

Total

(118)
(45)
222

59

322

Prudential plc Annual Report 2007

12 Effect of changes in economic assumptions and time value of cost of options and guarantees continued
Notes
i

The principal components of the effect of changes in economic assumptions in 2007 of £201 million for Asian operations are credits of £110 million 
in Taiwan and £80 million in Hong Kong. The increase for Taiwan reflects the combined effect of changes to the projected fund earned rate (as
explained in note 3), and to economic capital (versus projected), offset by the effect of an increase in the risk discount rate. The increase for Hong
Kong reflects a reduction in the risk discount rate for all product lines and an increase in the projected fund earned rate for participating and linked
business. The charge of £132 million for 2006 mainly relates to Taiwan where there was a charge of £101 million arising from the delay in the assumed
long-term yield projection and the associated effect of this delay on the economic capital requirement.

ii The credit of £81 million for US operations in 2007 arises from the decrease in risk discount rate, partially offset by the negative effect of a reduction 
in the assumed future rate of return for separate account variable annuity business. Both changes reflect the 0.7 per cent decrease in the 10-year
treasury bond rate (as shown in note 3).

iii The effect of changes in economic assumptions in 2007 of £466 million for UK insurance operations reflects a 0.35 per cent increase in the fund earned 

rate arising from the increase in assumed returns on non-UK equities and corporate bond rates which more than offsets the slight reduction in gilt rates 
(as shown in note 3), a partial offset from the cost of credit default swaps of £41 million and the effect of the risk discount rate for business in force
reducing slightly by 0.15 per cent in a similar way to the fall in gilt rates as also shown in note 3.

13 Tax attributable to shareholders’ profit
The tax charge comprises:

Tax charge (credit) on operating profit from continuing operations based on longer-term 
investment returns
Long-term business:note i

Asian operationsnotes ii,iii
US operationsnote v
UK insurance operationsnotes ii,iii

Other operations

Total tax charge on operating profit from continuing operations based on longer-term 

investment returns

Tax charge (credit) on items not included in operating profit
Tax charge on short-term fluctuations in investment returns
Tax charge on shareholders’ share of actuarial gains and losses on defined benefit 

pension schemes

Tax charge (credit) on effect of changes in economic assumptions and time value of cost 

of options and guaranteesnote iv

Total tax charge on items not included in operating profit from continuing operations
Tax charge on profit from continuing operations (including tax on actual investment returns)note vi

2007 £m

2006 £m

252
197
236

685
9

694

22

32

213

267

961

222
251
178

651
(17)

634

212

62

(4)

270

904

E
E
V

Notes
i

The profit for the year for covered business is in most cases calculated initially at the post-tax level. The post-tax profit for covered business is then 
grossed up for presentation purposes at the effective rates of tax applicable to the countries and periods concerned. For Asia, this is subject to the
availability of taxable profits. For Jackson, the US federal tax rate of 35 per cent is applied to gross up movements on the value of in-force business.
Effects on statutory tax for the period affect the overall tax rate. In the UK, the effective rate is the UK corporation tax rate of 28 per cent which will take
effect from 1 April 2008 (2006: 30 per cent). 
Including tax relief on Asia development expenses and restructuring costs borne by UK insurance operations.

ii
iii The 2007 tax charge incorporates the notional tax gross up of £26 million attaching to the change of corporate tax rates in China, Malaysia, Singapore 

and the UK as detailed in notes 6ii a and 6iv a.

iv The tax credit for 2006 on the effect of changes in economic assumptions includes a credit of £9 million in respect of a change in the tax rate for Malaysia.
v The 2006 tax charge for US operations of £251 million includes a charge in respect of prior years of £29 million and a charge of £26 million in respect 
of a change in valuation of deferred tax under EEV to reflect discounting over a period of four to 11 years depending upon the type of business
concerned. These adjustments also resulted in a reallocation from free surplus to the value of in-force business of £44 million.
vi Comparative results for 2006 have been adjusted from those previously published to exclude discontinued banking operations.

s
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t
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Notes on the EEV basis supplementary information 
continued

14 Earnings per share (EPS)

Operating EPS from continuing operations:

Operating profit before tax
Tax
Minority interests

Operating profit after tax and minority interests from continuing operations
Operating EPS from continuing operations

Total EPS from continuing operations:

Total profit before tax
Tax
Minority interests

Total profit after tax and minority interests from continuing operations
Total EPS from continuing operations

Average number of shares (millions)

2007 £m

2006 £m

2,542
(694)
(17)

1,831

74.9p

3,803
(961)
(21)

2,821
115.3p

2,445

2,133
(634)
(1)

1,498
62.1p

3,222
(904)
(3)

2,315
96.0p

2,413

The average number of shares reflects the average number in issue adjusted for shares held by employee trusts and consolidated
unit trusts and OEICs which are treated as cancelled.

15 Shareholders’ funds – segmental analysis

Asian operations
Long-term business:note i

Net assets of operations – EEV basis shareholders’ funds
Acquired goodwillnote ii

Asset management:note iii

Net assets of operations
Acquired goodwillnote ii

US operations
Jackson (net of surplus note borrowings of £147m (2006: £158m):note iv

Shareholders’ funds before capital charge
Capital chargenote v
EEV basis shareholders’ funds

Broker-dealer and asset management operationsnote iii

UK operations
Long-term business operations:notes i,vi

Smoothed shareholders’ fundsnote vii
Actual shareholders’ funds less smoothed shareholders’ funds
EEV basis shareholders’ funds

M&G:note iii

Net assets of operations
Acquired goodwillnote ii

Eggnotes iii,viii

Other operations
Holding company net borrowings at market valuenote iv
Other net assets (liabilities)note iii

Total

324

Prudential plc Annual Report 2007

2007 £m

2006 £m

3,726
111

111
61

4,009

3,689
(84)
3,605
81

3,686

6,031
466
6,497

271
1,153
–

7,921

2,548
111

89
61

2,809

3,420
(117)
3,303
57

3,360

5,155
658
5,813

230
1,153
292

7,488

(873)
36

(837)

(1,542)
(232)

(1,774)

14,779

11,883

15 Shareholders’ funds – segmental analysis continued
Notes
i A charge is deducted from the annual result and embedded value for the cost of capital supporting the Group’s long-term business operations. 

This capital is referred to as encumbered capital. The cost is the difference between the nominal value of the capital and the discounted value of the
projected releases of this capital allowing for investment earnings (net of tax) on the capital. Where encumbered capital is held within a with-profits
fund, the value placed on surplus assets in the fund is already discounted to reflect its release over time and no further adjustment is necessary in
respect of encumbered capital.

ii Under IFRS, goodwill is not amortised but is subject to impairment testing. Goodwill attaching to venture fund investment subsidiaries of the PAC

with-profits fund that are consolidated under IFRS is not included in the table above as the goodwill attaching to these companies is not relevant to the
analysis of shareholders’ funds. 

iii With the exception of the share of pension scheme surplus attributable to the PAC with-profits fund which is included in Other operations’ net assets
(liabilities), and the borrowings as described in note iv, the amounts shown for the items in the table above that are referenced to this note have been
determined on the statutory IFRS basis. The overall pension scheme surplus, net of tax, attributable to shareholders relating to the Prudential Staff
Pension and Scottish Amicable Pension Schemes are determined as shown below:

IFRS basis surplus (relating to shareholder-backed operations)
Additional EEV surplus (relating to shareholders’ 10 per cent share of the IFRS basis surplus (deficit) attributable to the PAC 

with-profits fund)

EEV basis

iv Net core structural borrowings of shareholder-financed operations comprise:

2007
£m

98

31

129

Holding company* cash and short-term investments
Core structural borrowings – central funds (at market value)

Holding company net borrowings
Core structural borrowings – Jackson (at market value)

IFRS 
basis
2007
£m

Mark to 
market value
adjustment
£m

1,456
(2,367)

(911)
(125)

(1,036)

–
38

38
(22)

16

EEV
basis
2007
£m

1,456
(2,329)

(873)
(147)

(1,020)

IFRS
basis
2006
£m

1,119
(2,485)

(1,366)
(127)

(1,493)

Mark to 
market value
adjustment
2006
£m

–
(176)

(176)
(31)

(207)

2006
£m

19

6

25

EEV
basis
2006
£m

1,119
(2,661)

(1,542)
(158)

(1,700)

*Including central finance subsidiaries. 

In accordance with the EEV Principles, core borrowings are carried at market value.

v In determining the cost of capital for Jackson, it has been assumed that an amount at least equal to 235 per cent of the risk-based capital required by 
the National Association of Insurance Commissioners (NAIC) at the Company Action Level must be retained. The impact of the related capital charge
is to reduce Jackson’s shareholders’ funds by £84 million (2006: £117 million).

vi The proportion of surplus allocated to shareholders from the UK with-profits business has been based on the present level of 10 per cent. Future

bonus rates have been set at levels which would fully utilise the assets of the with-profits fund over the lifetime of the business in force.

vii UK long-term business smoothed shareholders’ funds reflect an adjustment to the assets of the PAC with-profits fund, for the purposes of determining
the unwind of discount included in operating profits, to remove the short-term volatility in market values of assets. Shareholders’ funds in the balance
sheet are determined on an unsmoothed basis.

viii On 1 May 2007, the Company sold Egg.

E
E
V

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325

Notes on the EEV basis supplementary information 
continued

16 Reconciliation of movement in shareholders’ funds

2007 £m

Long-term business operations

Asian

Other
operations operations operations operations operations

US insurance

Total
UK long-term
business

Operating profit from continuing operations 

(based on longer-term investment returns)

Long-term business:
New business5
Business in force6

Asia development expenses
M&G
Asian asset management operations
US broker-dealer and asset management
Curian
Other income and expenditure
Restructuring costs8
Operating profit from continuing operations based on longer-term 

653
393
1,046
(15)

285
342
627

277
582
859

1,215
1,317
2,532
(15)

254
72
13
(5)
(289)
(12)

(8)

(8)

Group
total

1,215
1,317
2,532
(15)
254
72
13
(5)
(289)
(20)

investment returns

Short-term fluctuations in investment returns9
Mark to market value movements on core borrowings10
Shareholders’ share of actuarial gains and losses on defined benefit 

pension schemes11

Effect of changes in economic assumptions and time 

value of cost of options and guarantees12
Profit from continuing operations before tax 
(including actual investment returns)

Tax (charge) credit attributable to shareholders’ profit:13

Tax on operating profit
Tax on short-term fluctuations in investment returns
Tax on shareholders’ share of actuarial gains and losses on defined 

benefit pension schemes

Tax on effect of changes in economic assumptions and time value 

of cost of options and guarantees

Total tax charge
Discontinued operations, net of tax
Minority interests
Profit for the year
Unrealised valuation movements on Egg securities classified as 

available-for-sale

Movement on cash flow hedges
Exchange movementsnote i
Related tax
Intra group dividends (including statutory transfer)
External dividends
Reserve movements in respect of share-based payments
Investment in operationsnote ii
Other transfersnote iv
Movement in own shares in respect of share-based payment plans
Movement on Prudential plc shares purchased by unit trusts 

consolidated under IFRS
New share capital subscribed
Mark to market value movements on Jackson assets 

backing surplus and required capital 

Net increase in shareholders’ equity
Shareholders’ equity at 1 January 2007
Shareholders’ equity at 31 December 2007note iii,15

326

Prudential plc Annual Report 2007

1,031
226

627
(9)
9

851
(42)

2,509
175
9

33
(1)
214

2,542
174
223

210

89

449

748

116

116

748

1,467

716

1,258

3,441

362

3,803

(252)
(43)

(197)
3

(236)
12

(685)
(28)

(9)
6

(694)
(22)

(56)
(351)

(31)
(225)

(126)
(350)

(213)
(926)

(15)
1,101

491

(1)
907

(16)
2,499

80

(53)

27

(98)

(123)

(286)

(507)

103
(8)

95
(32)

198
(40)

0

(32)

(32)

(213)
(961)
241
(21)
3,062

(2)
(3)
64
3

(426)
18

7

4
182

(35)
241
(5)
563

(2)
(3)
37
3
507
(426)
18
(198)
40
7

4
182

(13)
302
3,303
3,605

684

(13)
2,164
5,813 11,664
6,497 13,828

(13)
732
2,896
219 11,883
951 14,779

1,178
2,548
3,726

16 Reconciliation of movement in shareholders’ funds continued
Notes
i

Profits are translated at average exchange rates, consistent with the method applied for statutory IFRS basis results. The amounts recorded above 
for exchange rate movements reflect the difference between 2006 and 2007 exchange rates as applied to shareholders’ funds at 1 January 2007 and 
the difference between 31 December 2007 and average 2007 rates for profits.
Investment in operations reflects increases in share capital. This includes certain non-cash items as a result of timing differences.

ii
iii For the purposes of the table above, goodwill related to Asia long-term operations (as shown in note 15) is included in Other operations.
iv Other transfers (from) to long-term business operations to other operations represent:

Asian
operations
£m

US
operations
£m

UK
insurance
operations
£m

Total
long-term
business
operations
£m

Adjustment for net of tax asset management projected profits of covered business
Adjustment for investment return, net of related tax, on economic capital for Taiwan 

operations held centrally

Other adjustments 

(9)

(3)
4

(8)

(2)

2

0

(16)

(16)

(32)

EEV basis shareholders’ equity
at 31 December 2007

Analysed as:

Long-term business operations

Asian
operations
£m

US
operations
£m

UK
insurance
operations
£m

Total
long-term
business
operations
£m

Other
operations
£m

Statutory IFRS basis shareholders’ equity
Additional retained profit on an EEV basis

1,258
2,468

2,690
915

1,364
5,133

5,312
8,516

889
62

(27)

(3)
(10)

(40)

Group
total
£m

6,201
8,578

3,726

3,605

6,497

13,828

951

14,779

EEV basis shareholders’ equity at 

31 December 2007

Comprising:

Free surplus
Required capital
Value of in-force business before deduction 
of cost of capital and of guarantees

Cost of capital
Cost of time value of guarantees

EEV basis shareholders’ equity at 1 January 2007

Analysed as:

49
907

3,245
(472)
(3)

3,726

1,147
1,072

1,612
(84)
(142)

3,605

272
891

5,641
(251)
(56)

6,497

Long-term business operations

Asian
operations
£m

US
operations
£m

UK
insurance
operations
£m

Statutory IFRS basis shareholders’ equity
Additional retained profit on an EEV basis

1,176
1,372

EEV basis shareholders’ equity at 1 January 2007

2,548

Comprising:

Free surplus
Required capital
Value of in-force business before deduction 
of cost of capital and of guarantees

Cost of capital
Cost of time value of guarantees

(42)
962

2,156
(521)
(7)

2,548

2,656
647

3,303

910
1,073

1,578
(117)
(141)

3,303

1,263
4,550

5,813

147
831

5,129
(254)
(40)

5,813

1,468
2,870

10,498
(807)
(201)

13,828

Total
long-term
business
operations
£m

5,095
6,569

11,664

1,015
2,866

8,863
(892)
(188)

11,664

E
E
V

s
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a
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t
s

i

F
n
a
n
c
i
a
l

Other
operations
£m

393
(174)

219

Group
total
£m

5,488
6,395

11,883

327

Notes on the EEV basis supplementary information 
continued

Free
surplus
note vii

1,015
(544)
963

99

89

136

324

743
9

(246)

(13)
(40)

Required
capital

2,866
308
(225)

48

(24)

(77)

(53)

30
(26)

–

–
–

2007 £m

Total net
worth
note iv

3,881
(236)
738

147

65

59

271

773
(17)

Value of
in-force
business
note viii

7,783
1,101
(738)

706

41

616

1,363

1,726
44

Total
long-term
business

11,664
865
0

853

106

675

1,634

2,499
27

(246)

(63)

(309)

(13)
(40)

–
–

(13)
(40)

1,468

2,870

4,338

9,490

13,828

17 Reconciliation of net worth and value of in-force business

Reconciliation of net worth and value of in-force

business for 2007note i

Shareholders’ equity at 1 January 2007note ix
New business contributionnotes ii,iii
Existing business – transfer to net worthnote v
Other movementsnote vi

Expected return on existing businessnote vi
Changes in operating assumptions and experience 

variancesnote vi

Changes in non-operating assumptions and experience 

variances and minority interestsnote vi

Profit for the year from long-term business operations
Exchange movements
Intra-group dividends (including statutory transfer) and 

investment in operations

Mark to market value movements on Jackson assets backing 

surplus and required capital
Other transfers from net worthnote x
Shareholders’ equity at 31 December 2007note ix

Notes
i All figures are shown net of tax.
ii The movements arising from new business contribution are as follows:

Free surplus
Required capital

Total net worth
Value of in-force business
Total long-term business 5

iii The new business contribution arises as follows:

Asian operations
US operations
UK insurance operations

Free
surplus
note vii
£m

(194)
(200)
(150)

(544)

Required
capital
£m

21
183
104

308

Total net
worth
note iv
£m

(173)
(17)
(46)

(236)

iv Net worth is based on statutory solvency capital (or economic capital where higher) and unencumbered capital.
v Existing business transfer to net worth

Asian operations
US operations
UK insurance operations

328

Prudential plc Annual Report 2007

Free
surplus
note vii
£m

216
326
421

963

Required
capital
£m

(27)
(178)
(20)

(225)

Total net
worth
note iv
£m

189
148
401

738

2007
note iii
£m

(544)
308

(236)
1,101

865

Value of
in-force
business
note viii
£m

653
202
246

1,101

Value of
in-force
business
note viii
£m

(189)
(148)
(401)

(738)

2006
£m

(554)
383

(171)
898

727

Total
long-term
business
£m

480
185
200

865

Total
long-term
business
£m

0
0
0

0

17 Reconciliation of net worth and value of in-force business continued
vi Other movements

Asian operations
Expected return on existing business
Changes in operating assumptions and experience variances
Changes in non-operating assumptions and experience variances and 

minority interests

US operations
Expected return on existing business
Changes in operating assumptions and experience variances
Changes in non-operating assumptions and experience variances and 

minority interests

UK insurance operations
Expected return on existing business
Changes in operating assumptions and experience variances
Changes in non-operating assumptions and experience variances and 

minority interests

Total long-term business
Expected return on existing business
Changes in operating assumptions and experience variances
Changes in non-operating assumptions and experience variances and 

minority interests

Free
surplus
note vii
£m

Required
capital
£m

Total net
worth
note iv
£m

Value of
in-force
business
note viii
£m

Total
long-term
business
£m

28
(61)

83

50

34
194

32

260

37
(44)

21

14

99
89

136

324

9
2

(52)

(41)

40
(28)

0

12

(1)
2

(25)

(24)

48
(24)

(77)

(53)

37
(59)

31

9

74
166

32

272

36
(42)

(4)

(10)

147
65

59

271

231
90

291

612

82
(77)

29

34

393
28

296

717

706
41

616

268
31

322

621

156
89

61

306

429
(14)

292

707

853
106

675

1,363

1,634

vii Movements in free surplus arising from profit for the year from long-term business operations are as follows:

Asian operations
US operations
UK insurance operations

Cost of
acquiring
new
business
note iii
£m

(194)
(200)
(150)

(544)

Total
in-force
transfer to
net worth
note v
£m

216
326
421

963

Other
movements
note vi
£m

50
260
14

324

viii Value of in-force business includes the value of future margins from current in-force business less the cost of holding encumbered capital. 
ix Included in the EEV basis shareholders’ funds of long-term business operations of £13,828 million (2006: £11,664 million) is £349 million 

(2006: £257 million) in respect of asset management business falling within the scope of covered business as follows:

Asian operations
US operations
UK insurance operations

x Other transfers from net worth

Adjustment for net of tax asset management projected profits of covered business
Adjustment for investment return, net of related tax, on economic capital for Taiwan operations held centrally
Other adjustments

2007
£m

204
12
133

349

E
E
V

Increase in
free surplus
arising from
profit
in the year
£m

72
386
285

743

2006
£m

120
12
125

257

2007
16iv
£m

(27)
(3)
(10)

(40)

329

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Notes on the EEV basis supplementary information 
continued

18 Sensitivity of results to alternative assumptions

a Sensitivity analysis – economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2007 (31 December 2006) and the new business
contribution after the effect of encumbered capital for 2007 and 2006 to:

— One per cent increase in the discount rates;
— one per cent increase and decrease in interest rates, including all consequential changes (assumed investment returns for all

asset classes, market values of fixed interest assets, risk discount rates);

— one per cent rise in equity and property yields;
— 10 per cent fall in market value of equity and property assets (not applicable for new business contribution); and
— holding company statutory minimum capital (by contrast to economic capital).

In each sensitivity calculation, all other assumptions remain unchanged except where they are directly affected by the revised
economic conditions.

2007 £m

Asian
operations

US
operations

UK
insurance
operations

Total
long-term
business 
operations

653

(77)
(16)
13
33

285

(29)
5
(18)
30

277

(36)
(5)
5
15

1,215

(142)
(16)
0
78

3,726

3,605

6,497

13,828

(386)
(29)
2
234
(136)
315

(534)
(95)
113
405
(519)
8

(1,049)
(244)
132
697
(718)
382

(129)
(120)
17
58
(63)
59

2006 £m

Asian
operations

US
operations

UK
insurance
operations

Total
long-term
business
operations

514

(56)
(9)
7
23

259

(28)
3
(17)
28

266

(46)
4
(11)
16

1,039

(130)
(2)
(21)
67

2,548

3,303

5,813

11,664

(271)
42
(115)
154
(99)
391

(127)
(190)
116
46
(58)
82

(480)
(66)
69
382
(502)
8

(878)
(214)
70
582
(659)
481

New business profit for 2007
As reported5
Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise

Embedded value of long-term operations at 31 December 2007
As reported16
Discount rates – 1% increase
Interest rates – 1% increasenote i
Interest rates – 1% decreasenote i
Equity/property yields – 1% rise
Equity/property market values – 10% fall
Statutory minimum capital

New business profit for 2006
As reported5
Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise

Embedded value of long-term operations at 31 December 2006
As reported16
Discount rates – 1% increase
Interest rates – 1% increasenotes i,ii
Interest rates – 1% decreasenotes i,ii
Equity/property yields – 1% rise
Equity/property market values – 10% fall 
Statutory minimum capital

330

Prudential plc Annual Report 2007

18 Sensitivity of results to alternative assumptions continued
Notes
i Asian operations

2007

Asian operations
Established markets
Taiwan*
Korea
Vietnam
Other

Embedded
value of
long-term
operations
£m

Interest rates

1%
increase
£m

1%
decrease
£m

2,704
(12)
304
234
496

3,726

(77)
67
(7)
(5)
(7)

(29)

83
(91)
7
5
(2)

2

*Taiwan sensitivity to starting bond rate (i.e. the starting bond rate for the progression to the assumed long-term rate):

Taiwan

Embedded
value at
31 Dec 2007
£m

(12)

1%
increase
in the
starting
bond rate
£m

73

1%
decrease
in the 
starting
bond rate
£m

(57)

If it had been assumed in preparing the 2007 results for Taiwan that interest rates remained at the current level of around 2.5 per cent until 31 December 2008
and the progression period in bond yields was delayed by a year so as to end on 31 December 2014, there would have been a reduction in the Taiwan
embedded value of £70 million.

2006

Asian operations
Established markets
Taiwan*
Korea
Vietnam
Other

Embedded
value of
long-term
operations
£m

Interest rates

1%
increase
£m

1%
decrease
£m

2,039
(216)
191
198
336

2,548

(55)
107
(5)
(1)
(4)

42

E
E
V

45
(165)
5
1
(1)

(115)

*Taiwan sensitivity to starting bond rate (i.e. the starting bond rate for the progression to the assumed long-term rate):

Taiwan

ii UK insurance operations

Embedded
value at
31 Dec 2006
£m

(216)

1%
increase
in the
starting
bond rate
£m

116

1%
decrease
in the 
starting
bond rate
£m

(125)

2006 comparatives for the sensitivity to interest rate changes have been adjusted from previously published data for the effect of revisions to the
calculation for the with-profits fund.

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Notes on the EEV basis supplementary information 
continued

b Sensitivity analysis – non-economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2007 (31 December 2006) and the new business
contribution after the effect of encumbered capital for 2007 and 2006 to:

— 10 per cent proportionate decrease in maintenance expenses (a 10 per cent sensitivity on a base assumption of £10 per

annum would represent an expense assumption of £9 per annum); 

— 10 per cent proportionate decrease in lapse rates (a 10 per cent sensitivity on a base assumption of five per cent would

represent a lapse rate of 4.5 per cent per annum); and

— five per cent proportionate decrease in base mortality and morbidity rates (i.e. increased longevity).

2007 £m

Asian
operations

US
operations

UK
insurance
operations

653

285

20
62
21

21
0

6
19
4

4
0

277

8
8
(14)

0
(14)

Total
long-term
business
operations

1,215

34
89
11

25
(14)

3,726

3,605

6,497

13,828

54
142
98

98
0

36
87
(103)

9
(112)

30
123
74

74
0

2006 £m

Asian
operations

US
operations

UK
insurance
operations

514

259

13
42
14

14
0

6
21
6

6
0

266

10
8
(27)

1
(28)

120
352
69

181
(112)

Total
long-term
business
operations

1,039

29
71
(7)

21
(28)

2,548

3,303

5,813

11,664

45
93
77

77
0

32
110
75

75
0

33
75
(87)

7
(94)

110
278
65

159
(94)

New business profit for 2007
As reported5
Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
Annuity business

Embedded value of long-term operations at 31 December 2007
As reported16
Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
Annuity business

New business profit for 2006
As reported5
Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
Annuity business

Embedded value of long-term operations at 31 December 2006
As reported16
Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
Annuity business

332

Prudential plc Annual Report 2007

Statement of directors’ responsibilities in respect of the
European Embedded Value (EEV) basis supplementary
information

The directors have chosen to prepare supplementary
information in accordance with the EEV Principles issued in
May 2004 by the CFO Forum of European Insurance Companies
and expanded by the Additional Guidance on European
Embedded Value Disclosures issued in October 2005.

When compliance with the EEV Principles is stated, those

principles require the directors to prepare supplementary
information in accordance with the Embedded Value
Methodology (EVM) contained in the EEV Principles and 
to disclose and explain any non-compliance with the EEV
guidance included in the EEV Principles.

In preparing the EEV supplementary information, the 
directors have:

— Prepared the supplementary information in accordance

with the EEV Principles;

— identified and described the business covered by the EVM;
— applied the EVM consistently to the covered business;
— determined assumptions on a realistic basis, having regard
to past, current and expected future experience and to any
relevant external data, and then applied them consistently;

— made estimates that are reasonable and consistent; and
— described the basis on which business that is not covered

business has been included in the supplementary
information, including any material departures from 
the accounting framework applicable to the Group’s
financial statements.

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333

Independent auditor’s report to Prudential plc on the
European Embedded Value (EEV) basis supplementary
information

We have audited the EEV basis supplementary information
(the supplementary information) of Prudential plc on pages
302 to 332 in respect of the year ended 31 December 2007.
The supplementary information has been prepared in
accordance with the European Embedded Value Principles
issued in May 2004 by the CFO Forum of European Insurance
Companies and expanded by the Additional Guidance on
European Embedded Value Disclosures issued in October
2005 (together the EEV Principles) using the methodology and
assumptions set out on pages 306 to 313. The supplementary
information should be read in conjunction with the Group
financial statements which are on pages 127 to 299.

This report is made solely to the Company in accordance 
with the terms of our engagement. Our audit work has been
undertaken so that we might state to the Company those
matters we have been engaged to state in this report and for 
no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than
the Company for our audit work, for this report, or for the
opinions we have formed.

Respective responsibilities of directors and auditor
As described in the statement of directors’ responsibilities 
on page 333, the directors’ responsibilities include preparing
the supplementary information on the EEV basis in accordance
with the EEV Principles. Our responsibilities, as independent
auditor, in relation to the supplementary information are
established in the UK by the Auditing Practices Board, 
by our profession’s ethical guidance and the terms of 
our engagement.

Under the terms of engagement we are required to report
to the Company our opinion as to whether the supplementary
information has been properly prepared in accordance with
the EEV Principles using the methodology and assumptions 
set out on pages 306 to 313. We also report if we have not
received all the information and explanations we require 
for this audit.

Basis of audit opinion
We conducted our audit having regard to International
Standards on Auditing (UK and Ireland) issued by the Auditing
Practices Board. An audit includes examination, on a test basis,
of evidence relevant to the amounts and disclosures in the
supplementary information. It also includes an assessment of
the significant estimates and judgements made by the directors
in the preparation of the supplementary information, and of
whether the accounting policies applied in the preparation of
the supplementary information are appropriate to the Group’s
circumstances, consistently applied and adequately disclosed.
We planned and performed our audit so as to obtain all the
information and explanations which we considered necessary 
in order to provide us with sufficient evidence to give
reasonable assurance that the supplementary information 
is free from material misstatement, whether caused by fraud 
or other irregularity or error. In forming our opinion, we also
evaluated the overall adequacy of the presentation of the
supplementary information.

Opinion
In our opinion, the EEV basis supplementary information 
for the year ended 31 December 2007 has been properly
prepared in accordance with the EEV Principles using the
methodology and assumptions set out on pages 306 to 313.

KPMG Audit Plc
Chartered Accountants
London
13 March 2008

334

Prudential plc Annual Report 2007

Additional information

336 Risk factors
340 Shareholder information
342 How to contact us

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Additional information 
Risk factors 

A number of factors (risk factors) affect Prudential’s operating
results, financial condition and trading price. The risk factors
mentioned below should not be regarded as a complete 
and comprehensive statement of all potential risks and
uncertainties. The information given is as of the date of this
report, is not updated, and any forward-looking statements 
are made subject to the reservations specified below under
‘Forward-Looking Statements’. 

Prudential’s businesses are inherently subject to market
fluctuations and general economic conditions.
Prudential’s businesses are inherently subject to market
fluctuations and general economic conditions. In the UK, 
this is because a significant part of Prudential’s shareholders’
profit is related to bonuses for policyholders declared on its
with-profits products, which are broadly based on historic and
current rates of return on equity, real estate and fixed income
securities, as well as Prudential’s expectations of future
investment returns.

In the US, fluctuations in interest rates can affect results 

from Jackson National Life Insurance Company (Jackson), 
which has a significant spread-based business and where the
majority of investments are in fixed-income securities. The
spread is the difference between the rate of return Jackson is
able to earn on the assets backing the policyholders’ liabilities 
and the amounts that are credited to policyholders in the 
form of benefit increases, subject to minimum crediting rates.
Jackson also writes a significant amount of variable annuities
that offer capital or income protection guarantees. Any cost 
of the guarantees that remain unhedged will affect the
Company’s results. 

For some non unit-linked products, in particular those
written in some of the Group’s Asian operations, it may not 
be possible to hold assets which will provide cash flows to
exactly match those relating to policyholder liabilities. This is
particularly true in those countries where bond markets are 
not developed and in certain markets such as Taiwan where
regulated surrender values are set by regulators with reference
to the interest rate environment prevailing at time of policy
issue. This results in a mismatch due to the duration and
uncertainty of the liability cash flows and the lack of sufficient
assets of a suitable duration. This residual asset/liability
mismatch risk can be managed but not eliminated. Where
interest rates in these markets remain lower than interest rates
used to calculate surrender values over a sustained period this
could have an adverse impact on the Group’s reported profit.
In all markets in which Prudential operates, its businesses
are susceptible to general economic conditions and changes in
investment returns, which can also change the level of demand
for Prudential’s products. Past uncertain trends in international
economic and investment climates which have adversely
affected Prudential’s business and profitability could be
repeated. This adverse effect would be felt principally through
reduced investment returns and higher credit defaults. In
addition, falling investment returns could impair its ability to
write significant volumes of new business. Prudential, in the
normal course of business, enters into a variety of transactions,
including derivative transactions with counterparties. Failure 

of any of these counterparties, particularly in conditions 
of major market disruption, to discharge their obligations, 
or where adequate collateral is not in place, could have 
an adverse impact on Prudential’s results.

Prudential is subject to the risk of exchange rate
fluctuations owing to the geographical diversity of its
businesses.
Due to the geographical diversity of Prudential’s businesses, it
is subject to the risk of exchange rate fluctuations. Prudential’s
international operations in the US and Asia, which represent 
a significant proportion of operating profit and shareholders’
funds, generally write policies and invest in assets denominated
in local currency. Although this practice limits the effect of
exchange rate fluctuations on local operating results, it can 
lead to significant fluctuations in Prudential’s consolidated
financial statements upon translation of results into pounds
sterling. The currency exposure relating to the translation of
reported earnings is not separately managed. Consequently,
this could impact on the Group’s gearing ratios (defined as
debt over debt plus shareholders’ funds). The impact of gains
or losses on currency translations is recorded as a component
within the statement of changes in equity.

Prudential conducts its businesses subject to regulation
and associated regulatory risks, including the effects of
changes in the laws, regulations, policies and interpretations
and any accounting standards in the markets in which 
it operates.
Changes in government policy, legislation or regulatory
interpretation applying to companies in the financial services
and insurance industries in any of the markets in which
Prudential operates, which in some circumstances may be
applied retrospectively, may adversely affect Prudential’s
product range, distribution channels, capital requirements and,
consequently, reported results and financing requirements.
For instance, regulators in jurisdictions in which Prudential
operates may change the level of capital required to be held 
by individual businesses. Also these changes could include
possible changes in the regulatory framework for pension
arrangements and policies, the regulation of selling practices
and solvency requirements. In the UK several proposed and
potential regulatory changes could have significant effect on
the types of products Prudential provides to its customers and
intermediaries and how those products are priced, distributed
and sold. These include the Financial Services Authority’s
(FSA’s) Treating Customers Fairly initiative, the FSA’s review 
of retail distribution, the proposed regulatory change affecting
the pensions market and the implementation of the new
European Union (EU) solvency framework for insurers
(Solvency II) which should be implemented by member states
during 2012.

The current EU Insurance Groups Directive (IGD) requires

European financial services groups to demonstrate net
aggregate surplus capital in excess of solvency requirements 
at the Group level in respect of shareholder-owned entities.
The test is a continuous requirement, so that Prudential needs
to maintain a somewhat higher amount of regulatory capital 

336

Prudential plc Annual Report 2007

at the Group level than otherwise necessary in respect of some
of its individual businesses to accommodate, for example,
short-term movements in global foreign exchange rates,
interest rates, deterioration in credit quality and equity markets.
In addition, changes in the local regulatory environment of
countries where this is deemed equivalent to the EU could
affect the calculation of the Group’s solvency position. The
application of Solvency II requirements to international groups
is still unclear and there is a risk of inconsistent application 
in different member states which may place Prudential at a
competitive disadvantage to other European and non-European
financial services groups.

Various jurisdictions in which Prudential operates have 

created investor compensation schemes that require
mandatory contributions from market participants in some
instances in the event of a failure of a market participant. 
As a major participant in the majority of its chosen markets,
circumstances could arise where Prudential, along with 
other companies, may be required to make additional 
material contributions.

The Group’s accounts are prepared in accordance with 

current international financial reporting standards (IFRS)
applicable to the insurance industry. The International
Accounting Standards Board (IASB) introduced a framework
that it described as Phase I that permitted insurers to continue
to use the statutory basis of accounting that existed in their
jurisdictions prior to January 2005. The IASB has published
proposals in its Phase II discussion paper that would introduce
significant changes to the statutory reporting of insurance entities
that prepare accounts according to IFRS. It is uncertain in what
form the proposals in the discussion paper will be taken forward
into a definitive IFRS and when such changes might take effect.

European Embedded Value (EEV) basis results are
published as supplementary information. The EEV basis is
a value based reporting method for Prudential’s long-term
business which is used by market analysts and which underpins
a significant part of the key performance indicators used by 
the Company’s management for both internal and external
reporting purposes. The Chief Financial Officers’ (CFO) Forum
will be publishing principles and guidance for calculating EEV
results on a market-consistent basis. Prudential intends to
adopt the market-consistent approach in 2008. This will result
in a restatement of reported EEV results and change the
reporting basis of future results.

The resolution of several issues affecting the financial
services industry could have a negative impact on
Prudential’s reported results or on its reputation or 
on its relations with current and potential customers.
Prudential is, and in the future may be, subject to legal and
regulatory actions in the ordinary course of its business, both in
the UK and internationally. This could be a review of business
sold in the past under previously acceptable market practices
at the time such as the requirement in the UK to provide redress
to certain past purchasers of pension and mortgage endowment
policies, changes to the tax regime affecting products and
regulatory reviews on products sold and industry practices,
including in the latter case businesses it has closed.

Regulators particularly, but not exclusively, in the US and the
UK are moving towards a regime based on principles-based
regulation which brings an element of uncertainty. These
regulators are increasingly interested in the approach that
product providers use to select third-party distributors. In
some case product providers can be held responsible for the
deficiencies of third-party distributors.

In the US, federal and state regulators have focused on,
and continue to devote substantial attention to, the mutual
fund, fixed index and variable annuity and insurance product
industries. This includes new regulations in respect of the
suitability of broker-dealers’ sales of certain products. As a
result of publicity relating to widespread perceptions of
industry abuses, there have been numerous regulatory inquiries
and proposals for legislative and regulatory reforms.

In Asia, regulatory regimes are developing at different 
speeds, driven by a combination of global factors and local
considerations. There is a risk that new requirements are
retrospectively applied to sales made prior to their introduction.

Litigation and disputes may adversely affect Prudential’s
profitability and financial condition.
Prudential is, and may be in the future, subject to legal actions
and disputes in the ordinary course of its insurance, investment
management and other business operations. These legal actions
and disputes may relate to aspects of Prudential’s businesses
and operations that are specific to Prudential, or that are
common to companies that operate in Prudential’s markets.
Legal actions and disputes may arise under contracts, regulations
or from a course of conduct taken by Prudential, and may be
class actions. Although Prudential believes that it has adequately
reserved in all material aspects for the costs of litigation and
regulatory matters, no assurance can be provided that such
reserves are sufficient. Given the large or indeterminate
amounts of damages sometimes sought, and the inherent
unpredictability of litigation and disputes, it is possible that an
adverse outcome could, from time to time, have an adverse
effect on Prudential’s results of operation or cash flows.

Prudential’s businesses are conducted in highly competitive
environments with developing demographic trends 
and Prudential’s continued profitability depends on its
management’s ability to respond to these pressures 
and trends.
The markets for financial services in the UK, US and Asia are
highly competitive, with several factors affecting Prudential’s
ability to sell its products and its continued profitability, including
price and yields offered, financial strength and ratings, range of
product lines and product quality, brand strength and name
recognition, investment management performance, historical
bonus levels, developing demographic trends and customer
appetite for certain savings products. In some of its markets
Prudential faces competitors that are larger, have greater
financial resources or a greater market share, offer a broader
range of products or have higher bonus rates or claims-paying
ratios. Further, heightened competition for talented and skilled
employees with local experience, particularly in Asia, may limit
the Group’s potential to grow its business as quickly as planned.

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Additional information 
Risk factors continued

Within the UK, Prudential’s principal competitors in the life
insurance market include many of the major retail financial
services companies including, in particular, Aviva, Legal &
General, HBOS and Standard Life.

Jackson’s competitors in the US include major stock and
mutual insurance companies, mutual fund organisations, banks
and other financial services companies such as AIG, AXA,
Hartford, Lincoln National, MetLife and TIAA-CREF.

In Asia, the Group’s main regional competitors are

international financial companies, including AIG, Allianz, AXA,
ING and Manulife. In a number of markets, local companies
have a very significant market presence.

Prudential believes competition will intensify across all

regions in response to consumer demand, technological
advances, the impact of consolidation, regulatory actions and
other factors. Prudential’s ability to generate an appropriate
return depends significantly upon its capacity to anticipate 
and respond appropriately to these competitive pressures.

Downgrades in Prudential’s financial strength and credit
ratings could significantly impact its competitive position
and hurt its relationships with creditors or trading
counterparties.
Prudential’s financial strength and credit ratings, which 
are used by the market to measure its ability to meet
policyholder obligations, are an important factor affecting
public confidence in most of Prudential’s products, and as 
a result its competitiveness. Changes in methodologies and
criteria used by rating agencies could result in downgrades 
that do not reflect changes in the general economic conditions
or Prudential’s financial condition. Downgrades in Prudential’s
ratings could have an adverse effect on its ability to market
products and retain current policyholders. In addition, the
interest rates Prudential pays on its borrowings are affected by
its debt credit ratings, which are in place to measure Prudential’s
ability to meet its contractual obligations. Prudential believes
the credit rating downgrades it experienced in 2002 and 2003,
together with the rest of the UK insurance industry, and in 2006
by Standard & Poor’s to bring Prudential into line with the
standard rating agency notching between operating subsidiary
financial strength rating and the credit rating for other European
insurance holding companies, have not to date had a
discernible impact on the performance of its business.

Prudential’s long-term senior debt is rated as A2 (stable
outlook) by Moody’s, A+ (stable outlook) by Standard & Poor’s
and AA– (stable outlook) by Fitch.

Prudential’s short-term debt is rated as P-1 by Moody’s, 

A-1 by Standard & Poor’s and F1+ by Fitch.

Prudential Assurance Company’s (PAC’s) financial 
strength is rated Aa1 (negative outlook) by Moody’s, AA+
(stable outlook) by Standard & Poor’s and AA+ (stable outlook)
by Fitch.

338

Prudential plc Annual Report 2007

Adverse experience in the operational risks inherent in
Prudential’s business could have a negative impact on its
results of operations.
Operational risks are present in all of Prudential’s businesses,
including the risk of direct or indirect loss resulting from
inadequate or failed internal and external processes, systems
and human error or from external events. Prudential’s business
is dependent on processing a large number of complex
transactions across numerous and diverse products, and is
subject to a number of different legal and regulatory regimes.
In addition, Prudential outsources several operations, including
in the UK a significant part of its back office and customer-
facing functions as well as a number of IT functions. In turn,
Prudential is reliant upon the operational processing
performance of its outsourcing partners.

Further, because of the long-term nature of much of

Prudential’s business, accurate records have to be maintained
for significant periods. Prudential’s systems and processes
incorporate controls which are designed to manage and
mitigate the operational risks associated with its activities. 
For example, any weakness in the administration systems 
or actuarial reserving processes could have an impact on its
results of operations during the effective period. Prudential 
has not experienced or identified any operational risks 
in its systems or processes during 2007, or which have
subsequently caused, or are expected to cause, a significant
negative impact on its results of operations.

Adverse experience against the assumptions used in
pricing products and reporting business results could
significantly affect Prudential’s results of operations.
Prudential needs to make assumptions about a number 
of factors in determining the pricing of its products and 
for reporting the results of its long-term business operations.
For example, the assumption that Prudential makes about
future expected levels of mortality is particularly relevant for 
its UK annuity business. In exchange for a premium equal to
the capital value of their accumulated pension fund, pension
annuity policyholders receive a guaranteed payment, usually
monthly, for as long as they are alive. Prudential conducts
rigorous research into longevity risk, using data from its
substantial annuitant portfolio. As part of its pension annuity
pricing and reserving policy, Prudential UK assumes that
current rates of mortality continuously improve over time 
at levels based on adjusted data from the Continuous 
Mortality Investigations (CMI) medium cohort table projections
(as published by the Institute and Faculty of Actuaries). 
If mortality improvement rates significantly exceed the
improvement assumed, Prudential’s results of operations 
could be adversely affected.

A further example is the assumption that Prudential makes
about future expected levels of the rates of early termination 
of products by its customers (persistency). This is particularly
relevant to its lines of business other than its UK annuity
business. Prudential’s persistency assumptions reflect recent
past experience for each relevant line of business. Any
expected deterioration in future persistency is also reflected 
in the assumption. If actual levels of future persistency are

significantly lower than assumed (that is, policy termination
rates are significantly higher than assumed), Prudential’s
results of operations could be adversely affected.

In common with other industry participants, the
profitability of the Group’s businesses depends on a mix 
of factors including mortality and morbidity trends, policy
surrender rates, investment performance, unit cost of
administration and new business acquisition expense.

As a holding company, Prudential is dependent 
upon its subsidiaries to cover operating expenses 
and dividend payments.
Prudential’s insurance and investment management operations
are generally conducted through direct and indirect subsidiaries.
As a holding company, Prudential’s principal sources of funds
are dividends from subsidiaries, shareholder-backed funds,
the shareholder transfer from Prudential’s long-term funds and
any amounts that may be raised through the issuance of equity,
debt and commercial paper. Certain of the subsidiaries are
regulated and therefore have restrictions that can limit the
payment of dividends, which in some circumstances could limit
the Group’s ability to pay dividends to shareholders.

Prudential operates in a number of markets through joint
ventures and other arrangements with third parties. These
arrangements involve certain risks that Prudential does
not face with respect to its consolidated subsidiaries.
Prudential operates, and in certain markets is required by local
regulation to operate, through joint ventures. Prudential’s
ability to exercise management control over its joint venture
operations and its investment in them depends on the terms 
of the joint venture agreements, in particular, the allocation 
of control among, and continued co-operation between, the
joint venture participants. Prudential may also face financial 
or other exposure in the event that any of its joint venture
partners fails to meet its obligations under the joint venture 
or encounters financial difficulty. In addition, a significant
proportion of the Group’s product distribution is carried 
out through arrangements with third parties not controlled 
by Prudential and is dependent upon continuation of these
relationships. A temporary or permanent disruption to these
distribution arrangements could affect Prudential’s results 
of operations.

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Additional information 
Shareholder information 

Analysis of registered shareholder accounts

Size of shareholding

Over 10,000,000
1,000,001–10,000,000
500,001 – 1,000,000
500,000
100,001 –
100,000
–
10,001
10,000
–
5,001
5,000
–
1,001
1,000
–
1

Total

31 December 2007

Number of
shareholder
accounts

45
282
160
541
2,480
3,345
22,084
47,011

75,948

% of total
number of
shareholder
accounts

0.06
0.37
0.21
0.71
3.27
4.40
29.08
61.90

100

Number of shares

1,247,014,066
835,087,415
111,971,251
124,572,140
64,590,467
23,334,741
49,117,343
14,329,817

2,470,017,240

% of total
number of
shares

50.49
33.82
4.53
5.04
2.61
0.94
1.99
0.58

100

Financial calendar
2007 final dividend – deadline for new 
scrip dividend mandates

Annual General Meeting

Payment of 2007 final dividend

Announcement of 2008 interim results

Interim ex dividend date

Interim record date

2 May 2008

15 May 2008

20 May 2008

31 July 2008

13 August 2008

15 August 2008

Payment of 2007 interim dividend

23 September 2008

Shareholder enquiries
Equiniti Limited
Aspect House
Spencer Road 
Lancing
West Sussex BN99 6DA
Tel: 0871 384 2035
Fax: 0871 384 2100
Textel: 0871 384 2255 (for hard of hearing)

Calls to 0871 numbers are charged at eight pence  per minute
from a BT landline. Other telephony providers costs may vary.

Dividend mandates
Shareholders may find it convenient to have their dividends
paid directly to their bank or building society account. If you
wish to take advantage of this facility, please call Equiniti and
request a ‘Dividend Mandate’ form. Alternatively, you may
download a form from http://www.prudential.co.uk/
prudential-plc/investors/shareholder_services/

Evergreen scrip dividend scheme
The Company will be offering an evergreen scrip dividend
scheme in respect of the final dividend for the year ending
31 December 2007. The number of new shares each
participating shareholder will be entitled to, is calculated 
by dividing the total cash dividend due at the record date 
(11 April 2008) by the scrip reference price.

The scrip reference price is calculated as the average of the
middle market quotations for the Company’s shares as derived
from the Daily Official List of the London Stock Exchange for
the five business days which commenced on 9 April 2008.

Once signed up to the evergreen scrip, shareholders will

automatically receive shares for all future scrip dividends. 
This election can be cancelled at any time by the shareholder.
Further details of the scrip dividend scheme are available 
on the Company website at http://www.prudential.co.uk/
prudential-plc/investors/shareholder_services/

Electronic communications
Shareholders are encouraged to elect to receive shareholder
documents electronically by registering with Shareview 
at http:// www.shareview.co.uk This will save on printing and
distribution costs, creating environmental benefits. When 
you register, you will be sent an email notification to say 
when shareholder documents are available on our website 
and you will be provided with a link to that information. 
When registering, you will need your shareholder reference 
number which can be found on your share certificate 
or proxy form. Please contact Equiniti if you require any
assistance or further information.

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Prudential plc Annual Report 2007

American Depositary Receipts (ADRs)
The Company’s ordinary shares are listed on the New York
Stock Exchange in the form of American Depositary Shares,
evidenced by ADRs and traded under the symbol PUK. Each
American Depositary Share represents two ordinary shares. 
All enquiries regarding ADR holder accounts should be
directed to JP Morgan, the authorised depositary bank, at 
JP Morgan Service Center, P O Box 3408, South Hackensack,
NJ 07606-3408, USA. Telephone 001 201 680 6630 or log on 
to http://www.adr.com.

Form 20-F
The Company is subject to the reporting requirements of 
the Securities and Exchange Commission (SEC) in the USA 
as such requirements apply to foreign companies and files its
Form 20-F with the SEC. Copies of Form 20-F can be found 
on the Company’s website at http://www.prudential.co.uk/
prudential-plc/investors/financialreports/ or on the SEC’s
website at http://www.sec.gov. 

Share dealing services
The Company’s Registrars, Equiniti, offer a postal dealing
facility for buying and selling Prudential plc ordinary shares,
telephone 0871 384 2248. They also offer a telephone and
internet dealing service, Shareview, which provides a simple
and convenient way of selling Prudential plc shares. For
telephone sales call 0871 384 2020 between 8.30am and
4.30pm, Monday to Friday, and for internet sales log on to
http://www.shareview.co.uk/dealing.

ShareGift
Shareholders who only have a small number of shares whose
value makes it uneconomic to sell them may wish to consider
donating them to ShareGift (Registered Charity 1052686). 
The relevant share transfer form is available on our website 
at http://www.prudential.co.uk/prudential-plc/investors/
shareholder_services/forms/  or may be obtained from Equiniti.
Further information about ShareGift may be obtained on 
020 7337 0501 or from http://www.ShareGift.org  There are
no implications for capital gains tax purposes (no gain or loss)
on gifts of shares to charity and it is also possible to obtain
income tax relief.

Irish branch register
The Company operates a branch register for Irish
shareholders. All enquiries regarding Irish branch register
accounts should be directed to Capita Corporate Registrars
Plc, Unit 5, Manor Street Business Park, Manor Street, 
Dublin 7. Telephone: 00 353 1 810 2400.

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Additional information 
How to contact us

Prudential plc
Laurence Pountney Hill
London EC4R 0HH
Tel +44 (0)20 7220 7588
www.prudential.co.uk

Sir David Clementi
Chairman

Mark Tucker
Group Chief Executive

Philip Broadley
Group Finance Director
(until 25 March 2008)

Tidjane Thiam
Chief Financial Officer
(from 25 March 2008)

Peter Maynard
Group Legal Services Director and Company Secretary

Priscilla Vacassin
Group Human Resources Director

Stephen Whitehead
Group Communications Director

Prudential UK & Europe
3 Sheldon Square
London W2 6PR
Tel +44 (0)20 7334 9000
www.pru.co.uk

Nick Prettejohn
Chief Executive

M&G
Laurence Pountney Hill
London EC4R 0HH
Tel +44 (0)20 7626 4588
www.mandg.co.uk

Michael McLintock
Chief Executive

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Prudential plc Annual Report 2007

Prudential Corporation Asia
13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Tel +852 2918 6300
Fax +852 2525 7522
www.prudentialcorporation-asia.com

Barry Stowe
Chief Executive

Jackson National Life Insurance Company
1 Corporate Way
Lansing
Michigan 48951
United States
Tel +1 517 381 5500
www.jnl.com

Clark Manning
President and Chief Executive Officer

Institutional Analyst and Investor Enquiries
Tel +44 (0)20 7548 3511 
E-mail

investor.relations@prudential.co.uk

UK Register Private Shareholder Enquiries
Tel 0871 384 2035
International shareholders tel:
+44 (0) 121 415 7047

Irish Branch Register Private Shareholder Enquiries
Tel + 353 1 810 2400

American Depository Receipts Holder Enquiries
Tel + 1 201 680 6630

Media Enquiries
Tel +44 (0)20 7548 2007
E-mail media.relations@prudential.co.uk

Prudential public limited company
Incorporated and registered in England and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk

Prudential plc is a holding company, some of whose subsidiaries are authorised and regulated by the Financial Services
Authority (FSA).

Forward-looking statement
This report may contain certain ‘forward-looking statements’ with respect to certain of Prudential's plans and its current 
goals and expectations relating to its future financial condition, performance, results, strategy and objectives. Statements
containing the words ‘believes’, ‘intends’, ‘expects’, ‘plans’, ‘seeks’ and ‘anticipates’, and words of similar meaning, are
forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because they relate to future
events and circumstances which are beyond Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in interest rates and exchange rates, and the
performance of financial markets generally; the policies and actions of regulatory authorities, the impact of competition,
inflation, and deflation; experience in particular with regard to mortality and morbidity trends, lapse rates and policy renewal
rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; and the
impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions
in which Prudential and its affiliates operate. This may for example result in changes to assumptions used for determining
results of operations or re-estimations of reserves for future policy benefits. As a result, Prudential's actual future financial
condition, performance and results may differ materially from the plans, goals, and expectations set forth in Prudential's
forward-looking statements. Prudential undertakes no obligation to update the forward-looking statements contained in 
this report or any other forward-looking statements it may make.

343

This Annual Report is printed on paper made from 100 per cent recycled
post-consumer waste. The paper is Forest Stewardship Council (FSC)
accredited. This Annual Report can be recycled.

Designed by Pauffley
Printed by royle corporate print

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Prudential plc Annual Report 2007

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Prudential public limited company
Incorporated and registered in England and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk

Prudential plc is a holding company, some of whose
subsidiaries are authorised and regulated by the
Financial Services Authority (FSA)