Quarterlytics / Financial Services / Insurance - Life / Prudential Bancorp / FY2012 Annual Report

Prudential Bancorp
Annual Report 2012

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FY2012 Annual Report · Prudential Bancorp
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Prudential plc Annual Report 2012

Delivering
 long-term value

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Prudential at a glance
Providing fi  nancial 
security for our customers

Prudential plc is an international fi  nancial 
services group with signifi  cant operations 
in Asia, the US and the UK. We serve around 
24 million insurance customers and have 
£405 billion of assets under management. 
We are listed on stock exchanges in 
London, Hong Kong, Singapore and 
New York.

The Group is structured around four main business units: 
Prudential Corporation Asia, Jackson National Life 
Insurance Company, Prudential UK and M&G.

Prudential uses long-term thinking to create long-term 
value. Through our strong fi  nancial performance and 
international strategy, we create fi  nancial benefi  ts for 
our shareholders and investors and deliver economic 
and social benefi  ts for the communities in which 
we operate.

Life assurance % of Group 
APE new business premiums

45% Asia
35% US
20% UK

52% Asia
35% US
13% UK

Life assurance % of Group 
new business profit

Asset management % of Group funds 
under management – investment products

84% M&G
16% Asia

Notes
1  Including Cambodia where 
operations were launched 
in 2013.

2  Source: survey conducted 
by Asia Asset Management 
Magazine as at 30 June 2012 
(based on assets sourced from 
Asia ex-Japan).

3  Operating profi  t from long-term 
operations excluding Eastspring 
Investments, development costs 
and Asia regional head offi    ce costs.

4  In terms of new business APE.
5  Based on operating profi  t before 
other income and expenditure.

6  EEV long-term business.

Prudential Corporation Asia

Prudential is a leading international 
life insurer in Asia with operations 
in 13 markets1. We have built a high-
performing platform with eff  ective, 
multi-channel distribution, a product 
portfolio centred on regular savings and 
protection, award-winning customer 
services and a well respected brand. 

Prudential’s Asia-based asset 
management division, Eastspring 
Investments, is one of the region’s 
leading fund managers and the 
largest retail asset manager2.

 AAAAAAAAAAAAAA Asia life insurance business 

operating profi  t3 up 30 per cent 
to £920 million 

 AAAAAAAAAAAAAA High-performing multi-channel 

distribution with increasing agent 
activity and productivity and 
strongly growing sales through an 
extensive range of bank partners 

 AAAAAAAAAAAAAA Well balanced life insurance product 

portfolio emphasising regular 
premium savings and protection that 
off  ers good returns for customers 
and shareholders 

 AAAAAAAAAAAAAA More top three market positions4 
than any other life insurer in the 
region and the region’s largest retail 
asset manager 

More about our Asia business:

  Asia page 20
  www.prudentialcorporation-asia.com

32%

IFRS % of Group operating profi  ts5

44%

EEV6 % of Group operating profi  ts

   
   
   
 
   
   
   
 
   
   
 
Jackson

Prudential UK

M&G

Jackson is one of the largest life 
insurance companies in the US, 
providing retirement savings and 
income solutions to approximately 
4 million customers. Jackson is 
also one of the top two providers 
of variable annuities in the US.

Founded 50 years ago, Jackson has a 
long and successful record of providing 
advisers with the products, tools and 
support to design eff  ective retirement 
solutions for their clients.

Prudential UK is a leading life and 
pensions provider to approximately 
7 million customers in the 
United Kingdom. 

M&G is Prudential’s UK and European 
fund management business with 
total assets under management of 
£228 billion. 

Our expertise in areas such as longevity, 
risk management and multi-asset 
investment, together with our fi  nancial 
strength and highly respected brand, 
means that the business is strongly 
positioned to continue pursuing a 
value-driven strategy built around 
our core strengths in with-profi  ts 
and annuities.

M&G has been investing money for 
individual and institutional clients for 
over 80 years. Today it is one of Europe’s 
largest active investment managers. 

 AAAAAAAAAAAA New business profi  t of £873 million 

 AAAAAAAAAAAA Total IFRS operating profi  t of 

 AAAAAAAAAAAAAA Record operating profi  t up 6 per cent 

 AAAAAAAAAAAA Top two provider of variable 

annuities in US 

 AAAAAAAAAAAA Rated as a ‘World Class’ service 
provider for seven successive 
years by Service Quality 
Measurement Group

 AAAAAAAAAAAA ‘Highest Customer Satisfaction 

by Industry’ award from Service 
Quality Measurement Group

£736 million

to £320 million

 AAAAAAAAAAAA Strength and investment 

 AAAAAAAAAAAAAA Record net infl  ows of £16.9 billion 

performance of With-Profi  ts Fund 
allowed Prudential to deliver strong 
annualised returns for policyholders

 AAAAAAAAAAAA Two ‘Five Star’ ratings for excellent 
service in the Investment and Life 
and Pensions categories at the 
Financial Adviser Service 
Awards 2012

 AAAAAAAAAAAAAA M&G’s retail business has been 

awarded the prestigious Outstanding 
Investment House of the Year 2012 
Award for the third year running at 
the OBSR Awards 

 AAAAAAAAAAAAAA M&G’s institutional business was 
recognised for its strength and 
expertise at the UK Pensions Awards, 
where it was named Fixed Income 
Manager of the Year 2012 

 AAAAAAAAAAAAAA £228 billion assets under 

management 

More about our US business:

More about our UK business:

More about M&G:

  United States page 26
  www.jackson.com

  United Kingdom page 32
  www.pru.co.uk

  Asset management page 38
  www.mandg.co.uk

32%

24%

12%

IFRS % of Group operating profi  ts5

IFRS % of Group operating profi  ts5

IFRS % of Group operating profi  ts5

36%

20%

EEV6 % of Group operating profi  ts

EEV6 % of Group operating profi  ts

Highlights
A strong performance in 2012

Prudential has produced a strong 
performance in 2012. Globally, we have 
around 24 million insurance customers 
and have continued to provide each of them 
with products and services that they value 
highly, delivering on our promise to offer 
quality savings and protection products. 

The quality of our products, the strength 
of our multi-channel distribution platform 
and our ability to innovate and develop 
creative solutions to meet our customers’ 
needs translate over time into profitable 
and sustainable growth. Our focus on 
capital and risk management has allowed 
us to deliver both growth and cash to 
shareholders, despite a challenging 
macroeconomic environment. 

We have increased our dividend by 
15.9 per cent to 29.19 pence per share. 
This is the second time in three years 
we have rebased our dividend upwards. 
Our approach to growing the dividend 
demonstrates our confidence in our 
ability to continue to deliver long-term 
value for our shareholders.

Key performance indicators

European Embedded Value 
new business profit

£2,452m

+14%

£2,151m

2011

2012

International Financial Reporting 
Standards operating profit based 
on longer-term investment returns*

£2,533m

+25%

£2,027m

2011

2012

Business unit net remittances

£1,200m

+9%

£1,105m

2011

2012

European Embedded Value 
operating profit from long-term business

£4,429m

+10%

£4,043m

2011

2012

29.19p

full-year dividend 

+15.9%

increase on 2011

The directors’ report of Prudential plc for the year ended 31 December 2012 
is set out on pages 1–110, 366–384 and 386–391 and includes the sections of the 
Annual Report referred to in these pages. 

Note
 *2011 comparative adjusted for retrospective 
application of the accounting policy change for 
deferred acquisition costs as discussed in note A5 
of the IFRS financial statements.

Contents

Prudential plc Annual Report 2012

01

Group Chief Executive’s report
For information about 
our strategy and 
operating principles

  page 04

Corporate governance
For information about 
our Board of directors

  page 88

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Full-year dividend

+1+ 5.9%
29.19p

23.85p

2525..19p9p

18.90p

19.85p

2008

2009

20 01

201111

2012

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+25%
£2,533mm

£2£ ,027m

£1,8£

26m

£1,248m

£1,4288mm

2008

2009
2009

2020 01

2011

2012012

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Business review
For information about our 
business units’ performance

  page 20

To view our report online:

  prudential.co.uk

Section 1: Overview

02 
04 

Chairman’s statement
Group Chief Executive’s report

Section 2: Business review

12 
14 
20 

46 
68 
79 

Financial highlights
Chief Financial Offi    cer’s overview
Business unit review:
 AAAAAAAAA Insurance operations: Asia, US, UK
 AAAAAAAAA Asset management: M&G, Eastspring Investments, US
Financial review
Risk and capital management
Corporate responsibility review

Section 3: Governance

88 
93 
110 
111 

Board of directors
Governance report
Additional disclosures
Index to principal directors’ report disclosures

Section 4: Directors’ remuneration report

114 

Directors’ remuneration report
116 
122 
136 

Remuneration policy report
2012 implementation of remuneration policy
Supplementary information

Section 5: Financial statements and European 
Embedded Value (EEV) basis supplementary 
information

146 
147 
148 
149 
151 
153 
154 
315 
316 
324 

325 
326 
331 
363 

364 

Index to Group fi  nancial statements
Consolidated income statement
Consolidated statement of comprehensive income
Consolidated statement of changes in equity
Consolidated statement of fi  nancial position
Consolidated statement of cash fl  ows
Notes on the Group fi  nancial statements
Balance sheet of the parent company
Notes on the parent company fi  nancial statements
 Statement of directors’ responsibilities in respect of the 
Annual Report and the fi  nancial statements
Independent auditor’s report to the members of Prudential plc
EEV basis supplementary information
Notes on the EEV basis supplementary information
 Statement of directors’ responsibilities in respect of the EEV basis 
supplementary information
 Independent auditor’s report to Prudential plc on the EEV basis 
supplementary information

365  Additional unaudited fi  nancial information

Section 6: Additional information

Risk factors
Glossary
Shareholder information

386 
392 
396 
398  How to contact us

 
 
 
02

Overview  Prudential plc Annual Report 2012

Chairman’s statement
Value for customers and real 
returns for shareholders

‘  Our ability to generate strong fi  nancial 
performance despite adverse market 
conditions and the challenge of historically 
low long-term interest rates is testament to 
both the success of our strategy and the 
eff  orts of our management team.’

   Paul Manduca
Chairman 

29.19p

full-year dividend 

+15.9%

increase on 2011 

Chairman’s statement

Prudential plc Annual Report 2012

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Welcome to Prudential’s 2012 Annual Report, the fi  rst 
since I became Chairman in July 2012. I am pleased to 
report that the Group has delivered another excellent 
performance in 2012, providing products and services of 
real value to our 24 million insurance customers around 
the world and strong returns to our shareholders. Our 
leading presence in the fast-growing economies of Asia 
drives our long-term profi  table growth while our focused 
businesses in the US and the UK continue to make solid 
contributions to the Group’s overall performance.

The global economic outlook remains depressed and, although 
there were some signs of improvement in 2012, there is a debate 
about how sustainable the recovery may be. However, our ability 
to generate strong fi nancial performance despite adverse market 
conditions and the challenge of historically low long-term interest 
rates is testament to both the success of our strategy and the 
efforts of our management team led by Group Chief Executive 
Tidjane Thiam. The Group remains on track to deliver the 2013 
‘Growth and Cash’ objectives announced in December 2010. 
We have achieved two major ones regarding Asia – the IFRS 
operating profi t and cash remittance targets – one year ahead 
of schedule.

As a Board, we must ensure that our results translate into real 
returns for our shareholders. The continued strength of our 
operations in Asia, the US and the UK gives us confi dence that 
we will continue generating sustainable growth over the long 
term. So for the second time in three years, we have been able 
to announce the rebasing of our full-year dividend upwards by 
4 pence. The Board has therefore recommended a fi nal dividend 
of 20.79 pence per share, which brings the total dividend for the 
year to 29.19 pence per share, 4 pence or 15.9 per cent higher 
than the 2011 total dividend. 

There have been some changes to the Board during the year. 
When I succeeded Harvey McGrath as Chairman in the middle 
of last year, I refl ected that his tenure encompassed some of the 
most diffi cult economic conditions a business like ours could 
face. On behalf of the Board and the entire Company, I would 
like to thank him for his stewardship of Prudential during those 
diffi cult times. 

A key part of my role is to ensure appropriate governance 
around the execution of the Group’s strategy, and to engage 
with shareholders and other stakeholders on this matter. As 
Chairman, I need to make sure the Board is equipped with the 
right people to help me perform this role. We need directors 
with the appropriate skill sets to bring different perspectives 
to bear, as we face the complexities of a rapidly changing world. 

In December 2012, we announced that Philip Remnant CBE 
would become Senior Independent Director from 1 January 
2013, replacing myself in that position. He is currently a senior 
adviser at Credit Suisse, a Deputy Chairman of the Takeover 
Panel and a non-executive director of UK Financial Investments 
Limited. He has joined the Nomination, Audit and Remuneration 
Committees. Philip brings a wealth of experience of fi nancial 
services at the highest level, a deep understanding of the needs 
of shareholders and a strong record of public service. 

In March 2013, we announced that Anthony Nightingale, CMG, 
would be joining the Board on 1 June 2013 as a non-executive 
director and member of the Remuneration Committee. He has 
spent more than 40 years at Jardine Matheson Group, which is 
one of Asia’s leading and most diverse business groups, including 
six years as Managing Director until he retired from executive 
offi ce in March 2012. Anthony is a Hong Kong representative to 
the APEC Business Advisory Council and is a member of the 
Commission on Strategic Development in Hong Kong.

Anthony replaces Keki Dadiseth who announced he would 
be retiring from the Board on 1 May 2013 after eight years of 
service. He joined the Board in April 2005 and is a member of the 
Remuneration Committee. Keki was also a member of the Audit 
Committee from 2005 to 2007. I would like to thank him for his 
hard work and trusted advice during his time at Prudential.

Wherever we operate in the world, we strive to make a strong 
contribution to the communities we serve, not just through our 
business activities, but by helping to address the needs of the 
disadvantaged in those societies. Each of our businesses has 
a community investment programme in place which provides 
support to charitable organisations, both through long-term 
funding and the experience and expertise of our employees.

The diversity of our markets means that our programmes vary 
from region to region, but the shared focus for our community 
investment is education and life skills. These activities include 
fi nancial education, support to improve social mobility and 
employee volunteering. Last year more than 7,350 employees 
across the Group gave up their time to help others in their 
communities, using their skills and knowledge to benefi t those 
who most need our help.

Many volunteer as part of the Chairman’s Challenge, our fl agship 
volunteering programme. The Chairman’s Challenge encourages 
employees from across the Group to volunteer on projects 
initiated by our global charity partners. I am extremely proud that 
so many colleagues from across our business are so dedicated 
and enthusiastic in helping others.

We continue to place great value on the UK, our home market, 
where we were born 165 years ago. In 2013, we have agreed to 
be the offi cial title sponsor of Prudential RideLondon, a two-day 
cycling festival that will take place on 3 and 4 August 2013, which 
we hope will help build on the legacy of the 2012 London 
Olympics.

I would like to thank all our employees for contributing to what 
has been another very strong year. It is their commitment to 
supporting our customers, along with executing our successful 
strategy, which allows us to be confi dent that we can continue to 
provide shareholders with growing returns in the years to come.

Paul Manduca
Chairman

04

Overview  Prudential plc Annual Report 2012

Group Chief Executive’s report
A strong performance based 
on consistent strategy

‘  In 2012, we have delivered a strong 
performance. Our Group has achieved 
signifi  cant and profi  table growth and 
produced increased levels of cash, which 
allowed us to provide our shareholders 
with a growing dividend.’

   Tidjane Thiam
Group Chief Executive 

Full-year dividend

+15.9%
29.19p

23.85p

25.19p

18.90p

19.85p

2008

2009

2010

2011

2012

IFRS operating profit  based on 
longer-term investment returns1

+25%
£2,533m

£2,027m

£1,826m

£1,248m

£1,428m

2008

2009

2010

2011

2012

Group Chief Executive’s report

Prudential plc Annual Report 2012

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I am pleased to report a strong performance in 2012. 
Our focus on our customers in each of our geographies, 
combined with the strength of our distribution, 
franchise and brands, has allowed us to continue to 
provide distinctive value to our customers. Thanks to 
this, the Group has continued to deliver on the three 
key fi  nancial metrics we have focused on since 2009: 
IFRS operating profi  t, new business profi  t and net cash 
remittances. In 2012 in Asia, we have achieved two of the 
2013 ‘Growth and Cash’ objectives and have continued 
to make progress towards achieving the others, despite 
a global macroeconomic environment which remains 
challenging and historically low long-term interest rates. 

Our strategy has remained consistent: to accelerate growth 
in Asia; to build on the strength of our US operations; to focus 
the UK business and to optimise asset management. We have 
remained focused on executing that strategy with discipline 
and on producing strong results across our geographies. 

Asia has delivered excellent results in 2012. Our business, 
Prudential Corporation Asia, which is already one of the largest 
in the region, has nevertheless been able to more than double its 
IFRS operating profi t in three years to almost £1 billion, delivering 
£988 million in 2012. That growth in IFRS operating profi t was not 
achieved at the expense of cash generation or by slowing down 
sales growth. Asia reported record new business profi t in 2012. 
It also delivered a net cash remittance of £341 million, exceeding 
its 2013 objective of £300 million. For the fi rst time in our 
history, Asia was the largest contributor of cash to the Group, 
an exceptional performance when you consider that in 2009 
Asia’s net cash remittance was £40 million. This performance 
was largely driven by the clear progress we have made in some 
of our ‘sweet-spot’ markets, particularly Indonesia, Singapore, 
Malaysia, the Philippines and Thailand. 

There was strong growth in the US, with total IFRS operating 
profi t exceeding £1 billion for the fi rst time, demonstrating the 
strength of Jackson’s operations in a competitive marketplace. 
The UK remains focused on with-profi ts products and individual 
annuities, seeing strong sales of both in a diffi cult market. M&G 
has seen record net fl ows at £16.9 billion, IFRS operating profi t 
and funds under management, all driven by its investment 
performance and customer proposition. 

In a turbulent environment, we have continued to take proactive 
and decisive management action to deliver on our strategy. 
In our industry, distribution is absolutely key. Therefore we 
have continued to strengthen our ability to reach our chosen 
customers in our chosen markets. For instance, we have 
strengthened our distribution in Thailand by establishing an 
exclusive partnership with Thanachart Bank, a leading bank 
in this market, and through the acquisition of its life business, 

Thanachart Life. In the US, we have continued to invest in our 
distribution as well, strengthening our relationship with our 
partners. We have, throughout the year, ensured that we put 
value ahead of volume, ensuring that we reached our return 
on capital and payback targets. To mention a few examples, 
in Malaysia we refocused the business on higher-value, 
lower-volume protection business. In Korea and in Taiwan, 
at times during the year, we refused to write poor-value business, 
sacrifi cing some sales growth in the process.

We have maintained our bias in favour of insurance income 
and fee income, which have grown as a proportion of our profi ts, 
ahead of spread income. True to that logic, in the US we acquired 
Reassure America Life Insurance Company (REALIC), which 
increased our insurance income. We also continue to drive our 
product mix to achieve the optimal balance between growth 
in sales, profi t growth, cash generation and capital strength. 
Therefore, we have continued to emphasise and to grow 
protection products in Asia, which also provide excellent value 
to our customers. In the US, we have seen growing demand for 
Elite Access, a variable annuity without guarantees, launched 
in March 2012. Elite Access allows us to meet the needs of a key 
customer segment and to grow profi tably while staying within 
our quantitative risk appetite in the year. We believe Elite Access 
has excellent prospects in the US market. More generally, we 
have continually and proactively re-priced our products and 
modifi ed their features to ensure they continued to generate 
adequate returns in the new interest rate environment.

Having looked at the strength and sustainability of the results we 
have generated, the Board has decided to rebase our dividend 
upwards for the second time in three years. This decision refl ects 
the Board’s confi dence in the Group’s ability to continue to 
deliver strong, sustainable fi nancial performance. 

Group performance
The Group’s strategy is supported by three key Group-wide 
operating principles.

First, we take a balanced approach to performance 
management across the key measures of IFRS, EEV and 
cash, with a particular focus on IFRS and cash. The Group 
has reported a strong performance across all business units 
on these measures. Our IFRS operating profi t based on 
longer-term investment returns increased by 25 per cent in 
2012 to £2,533 million (2011: £2,027 million1) led by Asia and 
the US. IFRS shareholders’ funds increased by 21 per cent to 
£10.4 billion, compared to £8.6 billion1 as at 31 December 2011. 
EEV operating profi t grew by 9 per cent to £4,321 million 
(2011: £3,978 million). Net cash remittances to the Group 
from our businesses increased by 9 per cent to £1,200 million 
(2011: £1,105 million), with Asia now the largest contributor. 

Note
1  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 of 
the IFRS fi  nancial statements.

06

Overview  Prudential plc Annual Report 2012

Group Chief Executive’s report continued

Second, we focus on allocating capital to the highest return and 
shortest payback opportunities across the Group, taking strong 
action where necessary, such as deliberately reducing sales in 
geographies, products or channels where our return and payback 
criteria are not met. Our insurance businesses in Asia, the US, 
and the UK have delivered a 14 per cent increase in new business 
profi t to £2,452 million (2011: £2,151 million) with a distinctive 
18 per cent increase in Asia. APE sales for the Group have 
increased by 14 per cent to £4,195 million (2011: £3,681 million) 
in 2012 and included the Group’s best-ever fourth quarter. 
M&G has attracted strong net infl ows of £16.9 billion 
(2011: £4.4 billion), a record performance led by the return 
of investors’ risk appetite in Continental Europe, where M&G 
has built a strong position over the last few years, and market-
leading sales in the UK retail market. 

Third, we are proactive in managing risk across the cycle. 
Our balance sheet continues to be defensively positioned 
and at the end of the period our IGD surplus was £5.1 billion1 
(31 December 2011: £4.0 billion). Our surplus increased due to 
strong net capital generation through operating earnings offset, 
as usual, by external dividend payments and other costs.

We continue to focus on promoting transparency by providing 
shareholders with relevant disclosures about our business and 
how we run it, to ensure that both our strategy and our operating 
principles are well understood. In addition to the disclosures that 
are provided with our quarterly fi nancial results, since 2010 
we have organised an annual seminar to provide investors and 
analysts with a further opportunity to discuss the business in 
detail with the Group’s senior management. 

We have organised three investor seminars in London (on 
1 December 2010), Kuala Lumpur (on 15 November 2011) 
and New York (on 29 November 2012). These seminars 
consisted of presentations on different aspects of our business 
including: Group strategy; our operating principles; the 2013 
‘Growth and Cash’ objectives; our Asian business, including 
country-by-country presentations; and Jackson, with further 
insights into its hedging strategy, capital position and sensitivity 
to market shocks. We intend to hold a fourth annual seminar in 
the last quarter of 2013 in London.

2013 ‘Growth and Cash’ objectives
2012 has made a strong contribution to our progress towards 
delivering our challenging 2013 ‘Growth and Cash’ objectives 
that I set out at our 2010 investor conference. Asia has achieved 
two of its three 2013 objectives in 2012 and the Group remains 
on track to meet the remaining objectives. 

Turning fi rst to our Asia objectives, I said in 2010 that we would 
aim to double our 2009 IFRS operating profi t to £930 million by 
2013 or, in other words, that we would double our IFRS operating 
profi t in four years. In 2012, we have achieved IFRS operating 
profi t of £988 million (2011: £784 million2). We have, therefore, 
more than doubled profi ts in three years, rather than four. 
Asia has also exceeded its 2013 cash objective, remitting a 
total of £341 million to the Group against a 2013 objective of 
£300 million. Looking at the remaining Asia objective, by the 
end of 2013 we aim to double 2009 new business profi t to 
£1,426 million and we remain on target to reach this, with the 
business producing £1,266 million in 2012 (2011: £1,076 million). 
These results were achieved despite an unfavourable and 
volatile macroeconomic environment.

Beyond Asia, there has been continued progress towards our 
other cash objectives. The US remitted £249 million in 2012 
(2011: £322 million including exceptional release of surplus), 
on track to meet its 2013 cash objective raised from £200 million 
to £260 million earlier this year. The UK made remittances to the 
Group of £313 million in 2012, on track to meet its 2013 objective 
of £350 million.

Looking at the cumulative cash target of £3.8 billion over the 
four-year period from 2010 to end-2013, we have so far achieved 
85 per cent of the total objective with one year remaining.

Asia profi tability
  Value of new business

IFRS operating profi tnote 3 

Business unit net remittance objectives
  Asianote 4 
Jackson

  UK

Cumulative net cash remittances from 
2010 onwards

Actual

Objective

2012
£m

2013
 £m

 1,266 
988 

1,426 
930 

341 
249 
313 

300 
260note 5
350 

3,240

3,800

Notes
1  From March 2013, the basis of calculating Jackson’s contribution to 

the Group’s IGD surplus will change. Further detail can be found in the 
‘Capital position, fi  nancing and liquidity’ section of the Chief Financial 
Offi    cer’s overview.

2  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 of 
the IFRS fi  nancial statements.

3  Total Asia operating profi  t from long-term business and Eastspring 

Investments aft  er development costs. 2012 operating profi  t includes a 
one-off   gain of £51 million arising on sale of the Group’s holding in China 
Life Insurance Company of Taiwan. 

4  Remittances from Asia in 2012 include a non-recurring net remittance of 
£27 million, representing cash from sale of Group’s holding in China Life 
Insurance Company in Taiwan off  set by repayment of funding contingent 
on future profi  ts of the Hong Kong life insurance operations.

5  The net remittance objective for Jackson was increased from £200 million 
to £260 million to refl  ect the positive impact of the acquisition of REALIC.

 
 
 
Group Chief Executive’s report

Prudential plc Annual Report 2012

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Our operating performance by business unit
Prudential Corporation Asia 
Our strategy in Asia is focused on meeting the needs of the 
emerging middle class in the region for savings and protection. 
The region’s positive demographics, strong economic growth, 
sound public fi nances and favourable public policy environment 
with a clear preference for private provision of protection, have 
all led to a rapidly expanding middle class, with a strong and 
growing demand for our savings and protection products.

Geographically, Asia is a vast and diverse region. Our primary 
area of focus is on what we call our ‘sweet-spot’ – Indonesia, 
Hong Kong, Singapore, Malaysia, the Philippines, Thailand 
and Vietnam. All these markets have attractive long-term 
characteristics. We are in a strong position to capture profi tably 
the growing demand for our products and services in these 
selected markets. We continuously invest in these markets 
to grow our distribution and to ensure we are well positioned 
in terms of people, systems and capabilities. We will continue 
to innovate to meet the evolving needs of our customers 
and maintain our focus on regular premium savings and 
protection products. 

Our primary growth metric is new business profi t rather than 
sales. This focus on new business profi t has ensured we have 
delivered healthy and sustainable quality growth. In 2012, new 
business profi t was up 18 per cent in the region, led by Indonesia, 
Singapore and Malaysia, up 27 per cent collectively. While 
under-penetration of insurance in markets across the region 
offers signifi cant long-term growth opportunities, we retain 
our focus on value not volume. New business profi t grew more 
quickly than sales as we refocused our businesses in Taiwan, 
Korea and Malaysia, deliberately reducing sales of lower-margin 
products to ensure a consistent focus on higher-value lines. We 
are determined to continue taking management action across the 
region where and when required, to maintain our internal rates 
of return of more than 20 per cent across all businesses, with a 
payback period in Asia of three years, despite the low interest 
rate environment. 

Our life business in Asia, with its focus on capital-effi cient 
products and fast payback periods, continues to deliver 
profi table, cash-generative growth. IFRS long-term 
operating profi t in Asia increased by 30 per cent in the period 
to £920 million (2011: £709 million1) and net cash remittances 
increased by 66 per cent to £341 million (2011: £206 million). 

Our multi-channel distribution model is at the heart of our 
success and we have continued to grow and strengthen our 
distribution further in 2012. In both the agency and the bank 
channels – bancassurance – the returns comfortably cover the 
cost of capital, so we have a strong appetite for growth in both. 
These channels grew their respective contribution to new 
business profi t at similar rates in 2012. Agency is the largest 
channel and we continue to increase both the scale and, 

importantly, the quality and productivity of our agency force. 
In the bank channel, where we are the regional leader, our 
partnerships with Standard Chartered Bank (SCB) and United 
Overseas Bank (UOB) have seen considerable sales growth, 
up 42 per cent and 65 per cent respectively. Regular premium 
products make up the bulk of our new business – in excess of 
90 per cent of total APE sales – with higher-margin protection 
products making up almost one-third of new business APE.

Our four largest markets – Indonesia, Hong Kong, Singapore 
and Malaysia – have made the most material contribution to the 
region’s growth in recent years. In addition to our well known 
strength in these four markets, we are building our presence and 
distribution in other markets that have the potential to become 
material drivers of growth over the medium and long term. 
Two such markets are Thailand and the Philippines, which in 
aggregate grew new business profi t by 93 per cent in 2012. 
In Thailand, a market with considerable and attractive growth 
potential, where we were historically underweight, our recently 
announced exclusive long-term bancassurance partnership with 
Thanachart, and the acquisition of Thanachart Life, fulfi ls our 
long-standing ambition to signifi cantly increase our footprint in 
that country. In the Philippines, where we are a market leader, 
our business is now making good progress, delivering strong 
and profi table growth. We believe this market has promising 
prospects due to its large population and the improved quality 
of its macroeconomic management, with its renewed emphasis 
on attracting foreign direct investment as well as the upgrading 
of the country’s infrastructure. In January 2013, we started life 
insurance operations in Cambodia, our 13th market, and entered 
into a partnership with ACLEDA Bank PLC, the largest retail and 
commercial bank in the country. This is the fi rst deal of its kind in 
Cambodia, where we believe there are signifi cant opportunities 
for growth as the market develops.

Overall, our geographic footprint, combined with the exceptional 
quality of our distribution and of our products, has enabled us 
to deliver another year of very strong performance in Asia. 
Our 13 million insurance customers, whom we serve well and 
profi tably, represent only a small proportion of the long-term 
potential of this part of the world for our company.

Jackson National Life Insurance Company (Jackson)
The US is the world’s largest retirement savings market, 
with large cohorts of the 78 million baby-boomers2 reaching 
retirement age each year, creating signifi cant demand for 
retirement income products. Our strategy in the US is to take 
advantage of this profi table growth opportunity. We approach 
this with a long-term perspective, proactively managing sales 
through the economic cycle as our experience has shown us 
how important it is to put value ahead of volume in the variable 
annuity market. We take at all times a conservative approach 
to pricing, even when that means losing market share to other 
players, while hedging our fi nancial risks and managing our 
balance sheet. 

Notes
1  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs, as discussed in note A5 of 
the IFRS fi  nancial statements.

2  Source: US Census Bureau.

08

Overview  Prudential plc Annual Report 2012

Group Chief Executive’s report continued

In 2012, Jackson delivered IFRS long-term operating 
profi t of £964 million, up 48 per cent on the prior year 
(2011: £651 million1). This increase in profi ts is in part due to 
increased fee income from the signifi cant net fl ows captured 
in the last few years, and in part due to the non-recurring in 
2012 of an accelerated deferred acquisition cost amortisation 
charge of £190 million in 2011. In 2012, new business profi t grew 
7 per cent, with APE sales up 15 per cent as historically low 
interest rates continued to weigh on profi ts. The pricing actions 
taken during the year allowed Jackson to mitigate the negative 
impact of these interest rates.

There is always a degree of tactical management in the variable 
annuity market as sales are impacted by a number of factors, 
including but not limited to equity market levels, interest rates 
and the actions of Jackson’s competitors. During the second 
half of 2012, as equity markets recovered, we saw stronger 
sales growth in variable annuities despite pricing actions taken 
earlier in the year to mitigate the impact of lower investment 
returns as bond yields remained low. Therefore, in November 
and December Jackson worked closely with distributors to 
proactively manage volumes and to ensure that the level of 
sales for 2012 would remain within the Group’s quantitative 
risk appetite. We will continue to proactively balance value, 
volume, capital and balance sheet strength in this market.

In March 2012 we launched Elite Access, a variable annuity 
without guarantees, which offers access to alternative 
investments. It taps into an unmet demand from customers and 
has been particularly well received by distributors. The launch 
of Elite Access helps Jackson to continue growing within the 
Group’s risk appetite for products with guarantees. The 
acquisition of REALIC, a traditional US life business, has helped 
to diversify Jackson’s earnings and make the business more 
resilient.

In the context of industry debates about the advantages and 
disadvantages of various accounting methods, we believe that 
cash generation is ultimately a very tangible metric of the quality 
and value of a strategy. Therefore we set Jackson a net cash 
remittance objective for 2013 which, following the acquisition 
of REALIC, was increased from £200 million to £260 million. In 
2012, Jackson delivered net cash remittances of £249 million in 
the year (2011: £322 million including an exceptional release of 
surplus) and is on track to meet this objective.

Prudential UK and Europe
In the UK, Prudential has adopted a focused strategy and 
competes selectively to help Britain’s ageing population convert 
their accumulated wealth into retirement income. We have a 
clear focus on writing profi table new business while generating 
cash sustainably and preserving our capital. We concentrate on 
areas in which we have a clear competitive advantage, namely 
individual annuities and with-profi ts products, where we 
continue to be market leaders.

Note
1  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs, as discussed in note A5 of 
the IFRS fi  nancial statements.

Over the last decade, Prudential has been widely recognised as 
the UK’s leading with-profi ts manager. Our long-term approach 
to the management of the with-profi ts fund has continued to 
benefi t customers during 2012 as it helps to provide protection 
from the full impact of volatile market conditions. The fund has 
consistently outperformed the FTSE All-Share Index. Over the 
last 15 years, the fund has delivered a cumulative investment 
return of 184.3 per cent on investments covering policyholder 
liabilities. This compares favourably with the FTSE All-Share 
Index total return of 106.5 per cent over the same period. 
Total bonus payments are expected to top £2 billion in 2013 
and our policyholders will typically see year-on-year increases 
of between 3.5 per cent and 6.5 per cent in accumulating 
with-profi ts policy values. Since 2003 an estimated £22 billion 
has been added to policy values. Our UK business is also one of 
the largest providers of annuities in the UK and in 2012 paid out 
£2.9 billion in income to UK annuitants.

Our performance in 2012 has been strong in a diffi cult market, 
which has been impacted by signifi cant UK and EU regulatory 
change. This includes the implementation of the Retail 
Distribution Review (RDR), auto-enrolment for company 
pension schemes and gender neutral pricing. 

Our UK business has demonstrated resilience as it continues 
to benefi t from its focus on its core products, with-profi ts 
and individual annuities, with sales of both increasing by more 
than 30 per cent. We achieve internal rates of return that are 
commensurate with other parts of the business. New business 
profi t increased 20 per cent to £313 million (2011: £260 million) 
and IFRS long-term operating profi t grew 3 per cent to 
£703 million (2011: £683 million). We completed two 
selective bulk annuity deals that contributed to this fi gure. 

Where we see opportunities for future profi table growth we 
will seek to capitalise on them but only if they meet our payback 
criteria. In 2013 we have commenced sales operations in Poland, 
one of Europe’s fastest-growing economies, which has an 
expanding middle class and high savings rates. 

We continue to assess the impact of the RDR, which was 
implemented on 31 December 2012, and the resulting 
changes to distributors’ business models. This is likely to lead 
to some short-term dislocation in the market as consumers and 
distributors adjust to the new sales environment. We expect 
this transition phase to dampen our sales of investment bonds 
in 2013, compared to the high sales in 2012. We are confi dent 
that the strength of our brand combined with our investment 
capabilities, fi nancial strength and experience will ensure that 
we remain well placed to provide customers with dependable 
retirement income. We believe that with-profi ts products will 
continue to be popular with customers seeking competitive 
long-term real investment returns. 

Net cash remittances were £313 million, up 5 per cent 
(2011: £297 million). Our inherited estate, which is estimated 
at £7.0 billion (31 December 2011: £6.1 billion), is a key source 
of capital strength. 

Group Chief Executive’s report

Prudential plc Annual Report 2012

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Capital and risk management
We take a disciplined approach to capital management and 
continue to take action to ensure our capital works effi ciently 
and effectively for the Group. Using the regulatory measure 
of the Insurance Groups Directive (IGD), our Group capital 
surplus position at 31 December 2012 was estimated at 
£5.1 billion (31 December 2011: £4.0 billion), before allowing for 
the fi nal dividend. The Group’s required capital cover was three 
times. The structure of the Group, and the approach we have 
taken to managing our risks, with a sizeable credit reserve in the 
UK annuity book, a strong inherited estate in UK with-profi ts and 
the relatively low-risk nature of our asset management and 
Asia operations, together with a high level of IGD surplus, 
means we have positioned ourselves well for future regulatory 
developments and stresses to our business.

There is broad agreement that ultimately it would be benefi cial 
to replace the IGD regime with a regime that is more risk-based. 
Solvency II may provide such a framework but we now know that 
it will not be implemented before 31 December 2015. In common 
with other insurers we have been working with regulators to 
ensure that the current capital regime remains robust while we 
wait for the implementation of Solvency II.

In early March 2013, we agreed with the FSA to revise the 
calculation of the contribution Jackson makes to the Group’s IGD 
surplus. We consider the revised basis to be an improvement as 
it is more closely aligned to the one we use to assess and report 
free surplus. In the absence of an agreed Solvency II approach, 
we believe that this change makes the IGD surplus a more 
meaningful measure and one that is more closely aligned with 
economic reality. The revised IGD surplus calculation has no 
impact on the way that the US business is managed or regulated 
locally. On this revised basis, the IGD surplus at 28 February 2013 
is estimated at £4.4 billion1, before allowing for the fi nal dividend, 
equivalent to a capital cover of 2.5 times. 

Uncertainty about the fi nal Solvency II outcome remains. We will 
continue to evaluate our options, including consideration of the 
Group’s domicile, in the event that the fi nal outcome is negative 
and potentially impacts our ability to deliver value to our 
customers and shareholders. We welcome the decision by the 
UK Financial Services Authority to strengthen the existing 
Individual Capital Adequacy Standards (ICAS) regime in the 
absence of the implementation of Solvency II.

Asset management 
Our asset management business, M&G, has continued to focus 
on delivering superior investment performance for our customers 
while maximising the strength of its distribution capabilities. 
It has pursued business diversifi cation across both geographies 
and asset classes. Its retail funds are now registered for sale in 
20 jurisdictions, with offi ces in 15 countries. During 2012, the 
business has seen record net sales, funds under management 
and IFRS operating profi t. The growth in sales has been driven 
by M&G’s business in Continental Europe as investor risk 
appetite returned.

M&G continued to attract signifi cant new asset fl ows during 
the recent years of global market volatility, testament to the 
strength of its reputation and focus on investment performance. 
It has seen record total retail and institutional net infl ows of 
£16.9 billion in 2012, signifi cantly higher than 2011 and the 
previous high of £13.5 billion in 2009. 

Total net sales in the UK were lower than 2011, refl ecting the 
maturity of the UK business and management decisions to slow 
the infl ow of new money into two market-leading UK corporate 
bond funds to safeguard investment performance. We expect 
these trends to persist in 2013. Despite the deliberate slowing 
of sales in the UK, M&G was the UK’s top-selling investment 
management house in 2012 and has ranked number one for both 
net and gross fund sales for an unprecedented four consecutive 
calendar years. Net fund sales in Continental Europe have 
increased, generating a record £5.2 billion of net sales in 2012. 
Assets sourced from outside the UK account for 29 per cent 
of total retail funds under management, up from 25 per cent 
in 2011.

Underlying profi ts for the full year rose by 14 per cent to a 
new record level of £298 million. Following the addition of 
performance-related fees and profi t from our associate 
investment in South Africa, total operating profi t for 2012 was 
£320 million. M&G’s funds under management also grew to a 
record £228 billion (2011: £201 billion). 

Looking ahead, the diversifi cation of our business by asset class 
and geography positions us well to manage the expected shifts 
in consumer asset allocation going forward.

Eastspring Investments, our rebranded Asia asset management 
business, increased funds under management to £58.1 billion, 
up 16 per cent (2011: £50.3 billion). IFRS operating profi t was 
marginally lower, refl ecting a change in product mix towards 
bond funds that attract lower fees. Also costs were higher as we 
continued to invest in people and infrastructure, as we build out 
our offshore capabilities following the launch of the new brand. 
This included opening a US distribution offi ce, starting an 
operation in Indonesia and launching new funds in Taiwan, 
China and India. 

Note
1  The estimated position at 28 February 2013 allows for economic conditions 
and surplus generation since 31 December 2012. It is stated before the fi  nal 
dividend and the eff  ect of the Thanachart acquisition and aft  er allowing for 
a reduction in Jackson’s contribution to IGD surplus of £1.3 billion.

10

Overview  Prudential plc Annual Report 2012

Group Chief Executive’s report continued 

Dividend 
The Board has decided to rebase the full-year dividend 
upwards by 4 pence, refl ecting the strong progress made in 
both the earnings and free surplus generation of the business 
and in the delivery of our fi nancial objectives. In line with this, 
the directors recommend a fi nal dividend of 20.79 pence per 
share (2011: 17.24 pence), which brings the total dividend for 
the year to 29.19 pence (2011: 25.19 pence), representing an 
increase of 15.9 per cent over 2011.

The Board will maintain its focus on delivering a growing 
dividend from this new higher base, which will continue to 
be determined after taking into account the Group’s fi nancial 
fl exibility and our assessment of opportunities to generate 
attractive returns by investing in specifi c areas of the business. 
The Board believes that in the medium term a dividend cover 
of around two times is appropriate.

Outlook 
In 2012, we have delivered a strong performance. In spite of 
tough macroeconomic conditions and the negative effect of 
persistently low long-term interest rates, our Group has achieved 
signifi cant and profi table growth and produced increased levels 
of cash, which allowed us to provide our shareholders with a 
growing dividend. 

Strategy and operating principles

Our strategy and operating principles remain clear and 
unchanged. Asia is the key driver of sustainable and profi table 
growth, building on the signifi cant opportunity that the 
emergence of the growing and increasingly wealthy middle class 
in this region represents. Our best opportunities lie in South-east 
Asia, where the depth and breadth of Prudential’s franchise is a 
source of strength. Our business units in the US and in the UK 
will continue to focus on delivering strong earnings and cash. 
We will achieve this by continuing to execute with discipline, 
by maintaining a robust balance sheet and with proactive 
risk management.

Our Group is set to continue to provide a distinctive combination 
of profi table growth and cash by meeting the needs of our 
customers across the world. Our confi dence is refl ected in the 
decision to rebase the dividend upwards, the second time in 
three years, as we remain focused on creating long-term, 
sustainable value for our shareholders.

Tidjane Thiam
Group Chief Executive

etrics and disclos u r e s

Asia:
accelerate

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United States:
build on strength

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Focus on 
customers and 
distribution

Asset management:
optimise

  Page 38

United Kingdom:
focus

  Page 32

Proactive risk ma n a g e m e n t

 
 
Prudential plc Annual Report 2012

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Section 2

Business
review

12 
14 
20 

Financial highlights 
Chief Financial Offi    cer’s overview
 Business unit review:
AAAAAAAAAAAA Insurance operations: 

Asia, US, UK

AAAAAAAAAAAA Asset management: 

M&G, Eastspring Investments, US

46 
68 
79 

Financial review
Risk and capital management
Corporate responsibility review

 
 
 
12

Business review  Prudential plc Annual Report 2012

Financial highlights

Life APE new business sales, profi  ts and investment in new business
Balancing capital consumption and value optimisation

Life APE new business sales

New business profit

£4,195m

£836m

£1,462m

+14%

£3,681m

£746m

£1,275m

£1,660m

£1,897m

£2,452m

£313m
£873m

+14%

£2,151m
£260m
£815m

£1,076m

£1,266m

2011

2012

2011

2012

  Asia 

  US 

  UK

Free surplus investment 
in new business

2011

2012

£(297)m

£(292)m

£(202)m
£(54)m
£(553)m

£(281)m
£(45)m
£(618)m

–12%

New business profi t margin
Payback period
Internal rate of return

Asia

US

UK

Group

2012

2011

2012

2011

 2012 

2011

2012

2011

67%
3 years
>20%

65%
3 years
>20%

60%
2 years
>20%

64%
1 year
>20%

37%
3 years
>20%

35%
4 years
>20%

58%
2 years
>20%

58%
2 years
>20%

Shareholder-backed policyholder liabilities

£122,183m

£1,839m

£7,824m

£43,944m

£60,523m

£17,716m

At 1 Jan 
2011

Net liability flows1

£2,317m

£133,506m

£1,982m

£9,597m

£(657)m

£46,048m

£(1,129)m

Net liability flows1

£69,189m

£18,269m

At 1 Jan 
2012

£19,023m £162,979m

£49,505m

£92,261m

£21,213m

At 31 Dec 
2012

  Asia 

  US 

  UK 

  Other movements

Asset management, profi  tability, external funds under management and net infl  ows

IFRS operating profit 

External funds under 
management

Total asset management 
net inflows

M&G net inflows

£461m

£104m

£357m

£485m

£114m

£371m

+5%

£133.5bn

£21.6bn

£111.9bn

+20%

£111.2bn

£19.3bn

£91.9bn

£18,281m

£16,881m

+306%

+285%

£4,506m

£4,385m

2011

2012

2011

2012

2011

2012

2011

2012

  M&G2 

  Other asset management business 

  Total asset management

Financial highlights

Prudential plc Annual Report 2012

13

Operating profi  t, dividends and earnings per share

IFRS operating profit 3, 4, 5  

EEV operating profit  

Dividend per share relating 
to the reporting year

Basic earnings per share – based 
on operating profit after tax and 
non-controlling interest 

£2,533m

+25%

£3,978m

£4,321m

+9%

29.19p

+15.9%

25.19p

£2,027m

2011

2012

2011

2012

2011

2012

115.7p

62.8p

+8%
125.0p

+22%
76.8p

2011

2012

EEV

IFRS3

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Free surplus, capital and cash

Underlying free 
surplus generated 6

IGD capital before 
final dividend 7, 8

Business unit 
net remittances 9

Holding company 
cash balances

£1,983m

£2,082m

+5%

£5.1bn

+28%

£1,105m

£1,200m

+9%

£1,380m

+15%

£1,200m

£4.0bn

2011

2012

2011

2012

2011

2012

2011

2012

Group shareholders’ funds
(including goodwill attributable to shareholders)

EEV shareholders’ funds per share

EEV shareholders’ funds

IFRS shareholders’ funds 3

£22.4bn

+14%

£10.4bn

+21%

£19.6bn

£8.6bn

2011

2012

16%

16%

2011

2012

21%

23%

  Return on shareholders’ funds 10, 11

771p

713p

2011

Including goodwill

Excluding goodwill

+14%
878p
+15%
820p

2012

Notes
1  Defi  ned as movements in shareholder-backed policyholder liabilities 

arising from premiums (net of charges), surrenders, maturities and deaths.

2  2012 includes M&G’s 49.99 per cent proportionate share in the metrics 

above of PPM South Africa aft  er the divestment transaction. 100 per cent of 
these metrics were included in 2011.

3  Comparatives adjusted for retrospective application of the accounting 

policy change for deferred acquisition costs as discussed in note A5 of the 
IFRS fi  nancial statements.

7  Estimated.
8  From March 2013 the basis of calculating Jackson’s contribution to the Group’s 
IGD surplus will change, further detail can be found in the ‘Capital position, 
fi  nancing and liquidity’ section of the Chief Financial Offi    cer’s Overview.
9  Remittances from Asia in 2012 include net remittance of £27 million, 
representing cash from the sale of the Group’s holding in China Life 
Insurance Company in Taiwan off  set by repayment of funding contingent 
on future profi  ts of the Hong Kong life insurance operations.

4  2012 operating profi  t includes one-off   gain of £51 million arising on sale of 

10  IFRS operating profi  t aft  er tax and non-controlling interests as percentage 

Group’s interest in China Life Insurance Company of Taiwan.

5  2011 included accelerated deferred acquisition costs (DAC) amortisation of 

£190 million which has not recurred.

6  Underlying free surplus generated comprises underlying free surplus 

generated from the Group’s long-term business (net of investment in new 
business) and that generated from asset management operations.

of opening IFRS shareholders’ funds. Comparatives adjusted for 
retrospective application of the accounting policy change for deferred 
acquisition costs as discussed in note A5 of IFRS fi  nancial statements.
11  EEV operating profi  t aft  er tax and non-controlling interests as percentage 

of opening EEV shareholders’ funds.  

 
 
 
 
14

Business review  Prudential plc Annual Report 2012

Chief Financial Offi    cer’s overview  
Delivering profi  table growth and
enhanced capital fl  exibility

‘ Over the last few years, our success has been founded 
on attracting new customers and on retaining those who 
have chosen Prudential for their savings and protection 
needs. We operate in markets where consumer demand 
for the products that we provide is strong and we have 
achieved success by providing both value and service 
to our customers while generating attractive returns 
for shareholders.’

  Nic Nicandrou
  Chief Financial Offi    cer

EEV new business profit

IFRS operating profit  based on 
longer-term investment returns1

£2,452m

+14%

£2,533m

+25%

£2,151m

£2,027m

2011

2012

2011

2012

Our guiding operating principle is simple – drive 
the creation of sustainable shareholder value while 
operating within a conservative risk management 
framework. Over the last four years, through a 
combination of disciplined execution and prudent 
management of our balance sheet risks, Prudential has 
delivered profi  table growth and enhanced its capital 
fl  exibility, despite the challenging market environment. 

2012 has seen Prudential continue to build on the positive 
momentum of recent years, with a strong fi nancial performance 
that included two of our 2013 ‘Growth and Cash’ fi nancial 
objectives being exceeded and continued progress towards the 
rest. This performance refl ects good contributions across our key 
fi nancial measures from each of our business operations, despite 
the challenge of low long-term interest rates and weak growth in 
the global economy. It is particularly pleasing to note that Asia 
became the largest contributor of cash to the Group in 2012, 

remitting over £300 million for the fi rst time in its history and 
exceeding its 2013 cash objective. With IFRS operating profi t, 
after development expenses, of £988 million in 2012, Asia 
has also exceeded its 2013 IFRS operating profi t objective.

EEV new business profi t (‘new business profi t’), our primary 
growth measure, increased by 14 per cent to £2,452 million 
(2011: £2,151 million), IFRS operating profi t based on 
longer-term investment returns (‘IFRS operating profi t’) 
increased by 25 per cent to £2,533 million (2011: £2,027 million)1 
and net cash remitted from the business units to the Group 
increased by 9 per cent to £1,200 million (2011: £1,105 million). 
As these results demonstrate, the quality of our businesses 
across Asia, the US and the UK, combined with the strength of 
our balance sheet and fi nancial discipline, underpins the Group’s 
ability to deliver both growth and cash in the face of continued 
macroeconomic headwinds. 

Note
1  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 of 
the IFRS fi  nancial statements.

Chief Financial Offi    cer’s overview

Prudential plc Annual Report 2012

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Profi  tability
Over the last few years, our success has been founded on 
attracting new customers and on retaining those who have 
chosen Prudential for their saving and protection needs. We 
operate in markets where consumer demand for the products 
that we provide is strong and we have achieved success by 
providing both value and service to our customers while 
generating attractive returns for shareholders. In 2012 
this approach produced £10.5 billion of life business net 
infl ows on shareholder-backed business, which together with 
investment-related and other movements, drove an increase 
in the overall size of our life insurance book of business by 
22 per cent to £163 billion (2011: £133.5 billion). At the same 
time, our combined asset management operations attracted 
£18.3 billion of retail and institutional net fl ows, surpassing 
the previous highs in 2009 and 2010, driving an increase in the 
third party managed funds by 20 per cent to £133 billion 
(2011: £111 billion). By attracting, retaining and growing our 
customers’ savings and our obligations towards them, we are 
able to generate higher revenues, which in 2012 have once again 
increased at a faster rate than our expenses, culminating in 
greater overall profi ts.

Group IFRS operating profi t increased by 25 per cent in 2012 
to £2,533 million (2011: £2,027 million)1, driven by strong 
growth in total contributions2 from Asia and the US, which 
were up 26 per cent and 49 per cent respectively. Group EEV 
operating profi t based on longer-term investment returns 
(‘EEV operating profi t’) increased by 9 per cent to £4,321 million 
(2011: £3,978 million), with growth in all regions. Non-UK 
operations now account for a larger proportion of both total IFRS 
and EEV operating profi t than ever before, while the contribution 
to these metrics from each business operation and each earnings 
source remains well balanced, preserving both the quality and 
the resilience of the Group’s earnings.

Our Asia long-term business has continued to build on 
the progress of recent years, with IFRS operating profi t of 
£920 million (2011: £709 million)1 up 30 per cent. This strong 
performance has been driven by the increase in the size of 
the in-force portfolio including the growth of our health and 
protection business. Our largest markets of Indonesia, Hong 
Kong, Singapore and Malaysia continue to generate good levels 
of growth, with IFRS operating profi t up 22 per cent collectively. 
Asia’s long-term EEV operating profi t grew by 11 per cent in 
2012 to £1,960 million (2011: £1,764 million), with progress on 
this measure impacted by lower expected returns as a result of 
the fall in interest rates during the year.

In the US, long-term business IFRS operating profi t was up 
48 per cent in 2012 to £964 million (2011: £651 million)1, which 
includes a contribution of £67 million from REALIC, following its 
acquisition in September 2012. The remaining increase primarily 
refl ects higher fee income generated by growth in the separate 
account assets, as well as the expected non-recurring impact 
of accelerated deferred acquisition cost (DAC) amortisation 
of £190 million in 2011. This has been partially offset by the 
adverse effect on spread income of lower bond yields. Fee 
income increased by 29 per cent to £875 million in 2012 
(2011: £680 million), as a result of growth in separate account 
asset balances, which stood at £49 billion at 31 December 
2012 (31 December 2011: £38 billion), together with higher 
average fee levels. Spread income (including the expected 
return on shareholders’ assets) was £757 million in 2012 
(2011: £813 million), with lower yields reducing the average 
spread margin that we earned on general account liabilities 
from 258 basis points in 2011 to 239 basis points in 2012 as 
expected. Jackson’s long-term EEV operating profi t increased 
by 13 per cent to £1,610 million (2011: £1,431 million) primarily 
due to improved new business profi ts and higher opening value 
of in-force business following recent growth in the portfolio. 
We are pleased with the acquisition of REALIC as it presents 
a fi nancially attractive deal, generating seasoned insurance 
income, immediate earnings accretion and a gain on EEV 
shareholders’ funds of £453 million. 

UK long-term business IFRS operating profi t was 3 per cent 
higher at £703 million (2011: £683 million) including £431 million 
from the shareholder-backed business. The strength of the 
with-profi ts fund, which currently has a surplus estate of 
£7.0 billion, offers strong policyholder protection and assists 
in generating positive returns for both policyholders and 
shareholders. EEV long-term operating earnings increased 
by 2 per cent in 2012 to £866 million (2011: £853 million), 
representing higher new business profi ts offset by the impact 
of lower interest rates on the recognition of in-force profi ts.

Our asset management businesses generated IFRS operating 
profi t of £485 million in 2012 (2011: £461 million), with M&G’s 
contribution higher at £371 million (including Prudential Capital). 
M&G continues to benefi t from the delivery of strong infl ows, 
with underlying profi ts (excluding performance-related 
payments and earnings from associates) up 14 per cent in 2012. 
This progress refl ects higher revenues, up 10 per cent in 2012, 
as the scale and proportion of external funds continues to grow, 
and improvements in the cost-income ratio, to 59 per cent in 
2012 (2011: 61 per cent). IFRS operating profi t from Eastspring 
Investments of £75 million (2011: £80 million) was impacted by 
lower average margins on funds under management following 
a consumer-led shift in business mix away from equities to 
fi xed income funds, as well as increased costs as the business 
continues to invest in growth opportunities. This included 
the opening of its fi rst US offi ce, in Chicago, in June 2012 and 
starting operations in Indonesia.

Notes
1  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 of 
the IFRS fi  nancial statements.

2  Operating profi  t from long-term and asset management business.

 
 
 
 
 
 
 
16

Business review  Prudential plc Annual Report 2012

Chief Financial Offi    cer’s overview continued 

Capital generation
We continue to promote disciplined use of our capital resources 
across the Group, and focus on allocating capital to the growth 
opportunities that offer the most attractive returns with the 
shortest payback periods. We have taken several important 
steps over the last few years to improve the effi ciency and 
effectiveness of the capital allocation process, which has 
improved not only our returns on capital invested but also 
our overall fi nancial fl exibility. In 2012 we have continued to 
produce signifi cant amounts of free capital, which we measure 
as free surplus generated. 

In 2012, we generated £2,700 million of underlying free surplus 
(before reinvestment in new business) from our life in-force 
and asset management businesses. This is 6 per cent higher 
than the £2,536 million generated in 2011, refl ecting increases 
from Asia and the US. We reinvested £618 million of the free 
surplus generated in the period into writing new business 
(2011: £553 million). 

Asia continues to be our preferred destination for new 
capital and accounted for £292 million of this reinvestment 
(2011: £297 million), falling despite the growth in new business 
as we continue to focus on more capital-effi cient products. We 
have not sought to invest in spread-based products in the region 
that carry more onerous capital charges and produce insuffi cient 
returns. In the US, new business investment has increased to 
£281 million from £202 million in 2011, which primarily refl ects 
the higher level of new business written, changes in business mix, 
and the impact on regulatory reserving requirements for new 
business from the low interest rate environment. In the UK, our 
capital-effi cient product focus on annuities and with-profi ts 
bonds means we invested just £45 million, yet delivered more 
new business profi t. The IRRs on invested capital were more than 
20 per cent in Asia, the US, and the UK; with payback periods of 
three years, two years and three years respectively. 

Of the remaining free surplus generated after reinvestment in 
new business, £1,200 million was remitted from the business 
units to Group. This cash was used to meet central costs of 
£205 million, service net interest payments of £278 million and 
meet dividend payments of £655 million. The total free surplus 
balance deployed across our life and asset management 
operations at the end of the year was £3,689 million 
(2011: £3,421 million).

‘Growth and Cash’ fi  nancial objectives 
The following discussion contains forward-looking statements 
that involve inherent risks and uncertainties. Prudential’s actual 
future fi nancial condition or performance or other indicated 
results may differ materially from those indicated in any such 
forward-looking statement due to a number of important factors 
(including those discussed under the heading ‘Risk factors’ in this 
document). See the discussion under the heading ‘Forward-
looking statements’ at the front of this document.

At our 2010 investor conference, entitled ‘Growth and Cash’, 
we announced new fi nancial objectives demonstrating our 
confi dence in continued rapid growth in Asia, and increasing 
levels of cash remittances from all of our businesses. These 
objectives have been defi ned as follows:

(i)  Asia growth and profi tability objectives1:

To double the 2009 value of IFRS life and asset management 
pre-tax operating profi t in 2013 (2009: £465 million); and

To double the 2009 value of new business profi ts in 2013 
(2009: £713 million).

(ii)  Business unit cash remittance objectives1:

Asia to deliver £300 million of net cash remittance 
to the Group in 2013 (2009: £40 million);

Jackson to deliver £260 million2 of net cash remittance 
to the Group in 2013 (2009: £39 million); and 

UK to deliver £350 million of net cash remittance 
to the Group in 2013 (2009: £284 million3). 

(iii) Cumulative net cash remittances1:

All business units in aggregate to deliver cumulative net 
cash remittances of at least £3.8 billion over the period 2010 
to end-2013. These net remittances are to be underpinned 
by a targeted level of cumulative underlying free surplus 
generation of £6.5 billion over the same period.

As mentioned in the Group Chief Executive’s report, we 
remain focused on these objectives and have continued to make 
progress towards them. In 2012 we have exceeded our 2013 IFRS 
operating profi t and net remittance objectives for Asia and we are 
on track to achieve the rest. We set out below in more detail our 
progress towards these objectives based on our results for 2012.

Notes
1  The objectives assume current exchange rates and a normalised economic 

environment consistent with the economic assumptions made by 
Prudential in calculating the EEV basis supplementary information for the 
half-year ended 30 June 2010. They have been prepared using current 
solvency rules and do not pre-judge the outcome of Solvency II, which 
remains uncertain.

2  The net remittance objective for Jackson was increased from £200 million 
to £260 million to refl  ect the positive impact of the acquisition of REALIC.
3  Representing the underlying remittances excluding the £150 million impact 
of proactive fi  nancing techniques used to bring forward cash emergence of 
the in-force book during the fi  nancial crisis.

 
 
 
 
 
 
 
Chief Financial Offi    cer’s overview

Prudential plc Annual Report 2012

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Asia profi  tability objectives

Actual (as originally reported)

Objective

Value of new business
IFRS operating profi t(note 1) 

Business unit net cash remittance objectives

Asia(note 2) 
Jackson(note 3) 
UK(note 4) 
M&G(note 5) 

2009 
 £m

713 
465 

2009 
 £m

40 
39 
434 
175 

2010 
£m

901 
604 

2011 
£m

2012 
£m

 1,076 
784 

 1,266 
988 

Actual 

2010 
£m

233 
80 
420 
202 

2011 
£m

206 
322 
297 
280 

2012 
£m

341 
249 
313 
297

 688 

 935 

 1,105 

 1,200

Change 
(over 
2011)
%

Change
(since
 2009)
%

18 
26 

78 
112 

2013
£m

1,426 
930

Objective

2013
£m

300
260 note 6
350

Objectives for cumulative period 1 January 2010 to 31 December 2013 

Cumulative net cash remittances from 2010 onwards
Cumulative underlying group free surplus generation (which is net of investment in new business)

Actual Objective

1 Jan 2010
 to 31 Dec
 2012
£m

  1 Jan 2010
 to 31 Dec
 2013
£m

Percent-
age
 achieved

At 31 Dec
 2012
%

3,240
5,779

3,800
6,500

85
89

Notes
1  Total Asia operating profi  t from long-term business and Eastspring 

Investments aft  er development costs. 2012 operating profi  t includes a 
one-off   gain of £51 million arising on sale of Group’s interest in China Life 
Insurance Company of Taiwan. The comparatives represent results as 
reported in the respective periods and excludes adjustment for altered 
US GAAP requirements for deferred acquisition costs as described in 
note A5 to the IFRS fi  nancial statements.

2  Remittances from Asia in 2012 include net remittance of £27 million, 

representing cash from sale of Group’s holding in China Life Insurance 
Company in Taiwan off  set by repayment of funding contingent on future 
profi  ts of the Hong Kong life insurance operations. 2010 remittances 
included a one-off   remittance of £130 million, representing the 
accumulation of historic distributable reserves.  

3  Net remittances from Jackson in 2011 include releases of excess surplus 

to Group.

4  In 2009, the net remittances from the UK included the £150 million arising 

from the proactive fi  nancing techniques used to bring forward cash 
emergence of the in-force book during the fi  nancial crisis. The 2010 net 
remittances included an amount of £120 million representing the releases 
of surplus and net fi  nancing payments.

5  Including Prudential Capital.
6  The net remittance objective for Jackson was increased from £200 million 
to £260 million to refl  ect the positive impact of the acquisition of REALIC.

 
 
 
 
 
 
 
 
 
 
18

Business review  Prudential plc Annual Report 2012

Chief Financial Offi    cer’s overview continued

In 2012, cash remitted to the Group increased by 9 per cent to 
£1,200 million (2011: £1,105 million), with considerable amounts 
of cash remitted from all our business operations highlighting 
the improved balance of contributions from across the Group. 
Asia’s remittances increased 66 per cent to £341 million 
(2011: £206 million), demonstrating its transition into a highly 
cash-generative business as a result of signifi cant growth and 
its focus on health and protection products. Asia’s 2012 cash 
remittance is ahead of its 2013 fi nancial objective of £300 million. 
We remain confi dent of further positive progress underpinned by 
strong cash generation from the in-force portfolio and continued 
growth in capital-effi cient new business. The quality of Jackson’s 
post-fi nancial crisis expansion in variable annuities is evidenced 
by its cash remittance of £249 million while continuing to grow 
the business, and fi nancing the acquisition of REALIC through 
its internal resources. The positive impact of this fi nancially 
attractive acquisition will enable Jackson to increase its net 
remittance objective for Group from £200 million to £260 million 
in 2013 and beyond. The UK life operations have continued to 
make sizeable remittances at £313 million (2011: £297 million), 
supported by shareholder transfers from the with-profi ts fund 
and cash-positive new annuity business. M&G (including 
Prudential Capital) delivered net remittances of £297 million 
(2011: £280 million), refl ecting its relatively capital-light business 
model that facilitates a high dividend payout ratio from earnings.

Against the cumulative 2010 to 2013 net remittance objective 
of £3.8 billion, by 31 December 2012 over £3.2 billion has 
been remitted by business operations. We remain confi dent 
of achieving this target. Our confi dence is underpinned by the 
strong underlying free surplus generation of our businesses 
which, by 31 December 2012, had generated a total of 
£5.8 billion against our 2010 to 2013 cumulative objective 
of £6.5 billion. 

Capital position, fi  nancing and liquidity
Despite the challenging macroeconomic conditions, we continue 
to operate with a strong solvency position, while maintaining high 
levels of liquidity and capital generation. This is testament to our 
capital discipline, the effectiveness of our hedging activities, 
our low direct Eurozone exposure, the minimal level of credit 
impairments and our comparatively low interest rate sensitivity. 

The Group has maintained a strong capital position. 
At 31 December 2012, our IGD surplus before fi nal dividend 
is estimated at £5.1 billion (31 December 2011: £4.0 billion), 
generating very strong coverage of three times the requirement. 

All of our subsidiaries continue to hold strong capital positions 
on a local regulatory basis. In particular, at 31 December 2012, 
the value of the estate of our UK with-profi ts funds is estimated 
at £7.0 billion (31 December 2011: £6.1 billion), while 
Jackson’s risk-based capital (RBC)1 ratio was 423 per cent at 
31 December 2012, excluding the gains on interest rate swaps 
under permitted practice, which if included would increase the 
RBC ratio to 478 per cent.

Furthermore, on a statutory (Pillar 1) basis the total credit default 
reserve for the UK shareholder annuity funds also contributes 
to protecting our capital position in excess of the IGD surplus. 
Notwithstanding the absence of defaults in the period, at 
31 December 2012 we have maintained our credit default reserves 
at £2.1 billion, representing 40 per cent of the portfolio spread 
over swaps, compared with 33 per cent at 31 December 2011. 

The delays in fi nalising the implementation measures for 
Solvency II prolong the uncertainty of the effective date of the 
capital adequacy regime, a major overhaul for European insurers. 
We are supportive in principle of the development of a more 
risk-based approach to capital, but we have concerns as to the 
potential consequences of some aspects of the Solvency II 
regime under consideration. With the continued delays to policy 
development, the fi nal outcome of Solvency II remains uncertain. 
Despite this uncertainty we remain focused on preparing for 
implementation of the new regime.

Note
1  The National Association of Insurance Commissioners designed the 
Risk-Based Capital (RBC) formula as an early warning tool for State 
regulators to identify potentially inadequately capitalised companies for 
purposes of initiating regulatory action. The RBC ratio, being the ratio of 
available capital to regulatory capital, is based on the highest level of 
capital requirement at which remedial action may be initiated, the 
Company Action Level.

Chief Financial Offi    cer’s overview

Prudential plc Annual Report 2012

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In March 2013, we have agreed with the FSA to revise the 
calculation of the contribution Jackson makes to the Group’s IGD 
surplus. Until now the contribution of Jackson to the reported 
IGD surplus was based on an intervention level set at 75 per cent 
of US Risk-Based Capital Company Action Level (CAL). Going 
forward the contribution of Jackson to IGD surplus will equal the 
surplus in excess of 250 per cent of CAL. This is more in line with 
the level at which we currently report free surplus, which we 
have set at 235 per cent of CAL. In the absence of an agreed 
Solvency II approach, we believe that this change makes the IGD 
surplus a more meaningful measure and one that is more closely 
aligned with economic reality. The change has no impact on the 
way that the US business is managed or regulated locally. For 
consistency we also intend to align our free surplus calibration 
to 250 per cent of CAL going forward. 

On the new basis, the IGD surplus at 28 February 2013 is 
estimated at £4.4 billion1 (equivalent to a capital cover of 2.5 times), 
which includes the proceeds of £0.4 billion of subordinated 
debt, raised in January 2013, and is after deducting £1.3 billion 
in respect of the Jackson change from 75 per cent to 250 per cent 
of CAL. The intended change to free surplus will have a negligible 
effect on EEV and is estimated to reduce total free surplus by 
around £100 million.  

Our fi nancing and liquidity position remained strong 
throughout the period. The issue of US$700 million (£0.4 billion) 
of subordinated debt (perpetual tier 1 notes) in January 2013 
further supports the fi nancial fl exibility of the Group, while taking 
advantage of very favourable market conditions. Our central 
cash resources amounted to £1.4 billion at 31 December 2012, 
up from £1.2 billion at 31 December 2011, and we retain a further 
£2.1 billion of untapped committed liquidity facilities.

Shareholders’ funds 
During 2012, investment markets continued to experience 
considerable volatility, with positive movements in global 
equity market indices only towards the end of the year and 
further falls in long-term interest rates in the US, the UK 
and a number of Asian countries, most notably Hong Kong 
and Singapore. Despite these effects, the Group’s EEV 
shareholders’ funds increased by 14 per cent during 2012 
to £22.4 billion (31 December 2011: £19.6 billion). On a 
per share basis EEV at the end of 31 December 2012 stood 
at 878 pence, up from 771 pence at 31 December 2011. IFRS 
shareholders’ funds were 21 per cent higher at £10.4 billion 
(31 December 2011: £8.6 billion)2. 

The increases in shareholders’ funds on both reporting bases 
are the result of the Group’s strong operating performance, 
while our balance sheet continues to benefi t from both the 
quality of the asset portfolio and the effectiveness of our 
proactive approach to risk management.

Summary
The fi nancial progress we have reported in 2012 demonstrates 
the Group’s resilience to the challenges faced by the global 
economy. By maintaining our bias in favour of less volatile types 
of income, such as insurance and fee, and by diversifying our 
products set and distribution platforms, we have continued 
to improve both the quality and the balance of our earnings. 
Our disciplined approach to value creation and focus on cash 
generation, combined with a robust capital position and 
a conservative risk management stance, provide us with 
a strong foundation for the future.

Nic Nicandrou
Chief Financial Offi    cer

Notes
1  The estimated position at 28 February 2013 allows for economic conditions 
and surplus generation since 31 December 2012 and is stated before the fi  nal 
dividend and the eff  ect of the Thanachart acquisition, and aft  er allowing for 
a reduction in Jackson’s contribution to IGD surplus of £1.3 billion. 

2  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 of 
the IFRS fi  nancial statements.

 
 
 
 
 
 
 
20

Business review  Prudential plc Annual Report 2012

Asia: 
accelerate

Insurance operations: Asia

Prudential plc Annual Report 2012
Prudential plc Annual Report 2012

21
21

Our strategy in Asia is focused on 
meeting the needs of the emerging 
middle class for savings and 
protection. The region’s positive 
demographics, strong economic 
growth, sound public fi  nances 
and favourable public policy 
environment with a clear 
preference for private provision of 
protection, have all led to a rapidly 
expanding middle class, with a 
strong and growing demand for our 
savings and protection products.

13m+

insurance customers

400,000+

agents

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22

Business review  Prudential plc Annual Report 2012

Insurance operations 
Asia: accelerate

‘  Prudential’s strategy in Asia is well established and 
continues to be highly eff  ective. We are focused on 
building high-quality, multi-channel distribution that 
provides customers with access to products that are 
appropriate for their fi  nancial planning needs. Typically 
this involves a high proportion of regular premium 
policies that combine savings and protection.’

   Barry Stowe
Chief Executive
Prudential Corporation Asia

New business profit

Total IFRS operating 
profit

£1,266m

+18%

£920m

+30%

£1,076m

£709m

2011

2012

2011

2012

2013 fi  nancial objectives

 AAAAAAAAAAAAAA Double 2009 value 

of IFRS life and asset 
management pre-tax 
operating profi  t

 AAAAAAAAAAAAAA Double 2009 value of 
new business profi  ts

 AAAAAAAAAAAAAA Deliver £300 million 

of net cash remittance 
to the Group.

Financial performance

APE sales
New business profi t
Total IFRS operating profi tnotes (i)(ii)
Total EEV operating profi tnote (i)

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

1,897 
1,266 
920 
1,960 

1,660 
1,076 
709 
1,764 

14 
18 
30 
11 

1,642 
1,065 
697 
1,747 

16 
19 
32 
12 

Notes
(i)  Operating profi  t from long-term operations excluding Eastspring 

Investments, development costs and Asia regional head offi    ce costs.
(ii)  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 
of the IFRS fi  nancial statements.

Insurance operations: Asia

Prudential plc Annual Report 2012

23

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Market overview 
Asia’s rapidly-growing middle class remains a key 
growth driver for the retail fi  nancial services sector, 
particularly life insurance with an emphasis on 
protection. Research has shown that as the middle class 
becomes more established the proportion of income 
they allocate to fi  nancial planning increases 
from 5 per cent to around 12 per cent1.

We believe the Asian life insurance markets remain a highly 
compelling opportunity for delivering profi table growth over the 
long term with South-east Asia, including Hong Kong, currently 
offering the most attractive market dynamics for insurance 
providers, with increasing opportunities to provide fi nancial 
security to the new middle class whose expectations now go 
beyond basic subsistence to protecting and improving their 
personal fi nances over the long term.

The manifestation of this demand varies signifi cantly across the 
region, refl ecting the various stages of development in each 
individual market, together with their distinct regulatory and 
competitive environments, cultural differences and customer 
preferences. However, across all markets there is increasing 
recognition among governments and regulators of the social 
utility of a vibrant private sector life insurance market that 
provides fi nancial security to families, effi ciently channels 
long-term savings into fi nancial markets and generates 
employment opportunities within the industry. 

During 2012, Asia’s average economic growth rates, although 
they remained well above the global average, continued to 
moderate following the post-crisis high seen in 2010. This is to 
some degree a consequence of the weakness of the economies 
of North America and Europe. While domestic factors were a 
signifi cant infl uence in India and China as policymakers grapple 
with sensitive political situations and economic imbalances, the 
resilience of many other economies in the region, particularly 
in South-east Asia, was highlighted by upward revisions to IMF 
growth forecasts in the second half of the year. Hong Kong’s 
economic growth accelerated during the fourth quarter last 
year and looks set to have an improved year in 2013 and the 
Singaporean Government has said that the outlook for its 
economy is cautiously positive as it also had a better than 
expected fourth quarter. However, the strongest performing 
regional economies were led by Indonesia, Malaysia, the 
Philippines and Thailand where growth is increasingly driven by 
the expansion of domestic demand and is less reliant on exports. 
Face to face sales, typically through an agent, remains the dominant 
distribution channel throughout the Asia region and the expertise 
needed to build and manage agency represents a signifi cant 
barrier for new entrants. Bancassurance has been growing at 
a faster rate than agency in recent years from a lower base.

As the life insurance industry continues to grow, so the regulatory 
environment continues to evolve. Regulators are encouraging 
insurers to strengthen their risk and solvency management 
processes and to improve their sales processes to ensure that 
customers receive good quality advice and buy products suitable 
to their needs. Most international insurers operating in the region 
are supportive of these trends and generally aim to operate above 
current local regulatory standards. The recent recommendations 
of the Monetary Authority of Singapore’s FAIR Panel are indicative 
of the kind of regulatory efforts under way in the region to 
improve the overall standard of agency distribution in insurance. 

Business performance
Prudential’s strategy in Asia is well established and continues to 
be highly effective. The customer is at the heart of our strategy 
and Asian customers fi nd our offering of regular premium 
savings and protection products distributed principally through 
high-quality face to face distribution channels particularly 
attractive. The quality of our brand, our products, and of our 
distribution allows us to translate our sales into strong returns 
to our shareholders.

Building and strengthening Prudential’s multichannel distribution 
capabilities is a constant objective for us. Tied-agency remains 
a highly effective and effi cient distribution channel in Asia and 
Prudential has one of the region’s largest agency forces. We 
focus both on the size and the productivity of our agency force. 
Agency activity is a key indicator of quality and performance; 
during 2012 Prudential’s average active agency manpower rate 
increased by 14 per cent (excluding India). In our sweet-spot 
of South-east Asia, the increase in active agency manpower of 
15 per cent contributed signifi cantly to a 19 per cent increase in 
new business profi t in the agency channel.

Bancassurance has been growing rapidly in the region in recent 
years and Prudential remains a regional leader in this channel 
with APE growth of 29 per cent, led by highly productive 
relationships including SCB, where APE sales were up 42 per cent 
this year and UOB, where APE sales grew at an even faster rate of 
65 per cent year-on-year. In November, Prudential announced a 
new and strategically signifi cant, exclusive long-term partnership 
with Thailand’s Thanachart Bank as part of a deal that will see 
Thanachart Life merged with our existing life operation in the 
country immediately doubling our market share. The deal is 
expected to complete during the fi rst half of 2013.

It is part of our strategy to focus on regular premium products 
which allow our customers to invest over the long term and 
smooth the impact of timing on their investment returns. We aim 
to make most of our sales as regular premiums and in 2012, the 
proportion of regular premium in our APE sales was in excess of 
90 per cent, which ensures the profi tability and resilience of our 
growing in-force book. Although single premium products can 
provide appropriate opportunities for customers with lump 
sums, we believe that regular premium policies with protection 
riders best meet the majority of our customers’ needs. In 2012, 
32 per cent of our new business APE was related to protection, 
up 2 percentage points over prior year. Given the recent volatility 
in the fi nancial markets, we have seen a shift towards non-linked 
products; the proportion of linked products in the new business 
APE mix declined to 29 per cent compared to 32 per cent for 2011. 

Note
1  HSBC Global Research. 

 
 
 
 
 
24

Business review  Prudential plc Annual Report 2012

Insurance operations continued
Asia: accelerate

Managing the in-force book is always a high priority as 
this ensures that the shareholder value that we expect to 
capture over the life of the product does emerge over time as 
distributable shareholder profi ts. For 2012 we reported small 
net positive experience and assumptions change of £95 million 
up from £75 million in 2011.

On 2 July, we announced that Prudential has received in-principle 
approval from Cambodia’s Ministry of Economy and Finance to 
establish a wholly foreign-owned life insurance operation in the 
country. Although the Cambodian economy is relatively small 
at present, it has delivered strong GDP growth over the past 
10 years and we believe this presents excellent opportunities 
to develop the life insurance industry in the coming years. 
The business sold its fi rst policies in January 2013.

In addition to providing value directly to our customers through 
our products and services, we aim to provide wider benefi ts 
to the community where we operate. Therefore, Prudential 
supports a range of corporate social responsibility activities 
across Asia, with a focus on providing disaster relief, promoting 
fi nancial literacy and benefi ting children. During 2012, 
Prudential extended its highly successful children’s fi nancial 
literacy programme, ‘Cha-Ching’; for example, this has now 
been adopted in the Philippines as part of the school curriculum.

Financial performance
Prudential Asia has delivered in 2012 IFRS operating profi t 
and cash remittance ahead of the 2013 objectives with strong 
operational performances enhanced by some non-recurring 
items. We remain on track to meet our third objective in the 
region of doubling the 2009 new business profi t by 2013.

New business APE was £1,897 million, an increase of 14 per cent 
over prior year. During the second half of 2012 the reported 
growth rates did moderate as the economic climate became 
generally more challenging and specifi cally in Malaysia, Korea 
and Taiwan we deliberately and proactively slowed sales of lower 
margin products. 

New business profi t of £1,266 million grew at a faster rate than 
APE at 18 per cent. This refl ects the positive impacts of product 
participation decisions as outlined above, proactive pricing 
actions to mitigate the adverse effects of low interest rates and 
a shift in country mix. Our agency and bank channels grew their 
respective contribution to new business profi t at similar rates 
in 2012. 

EEV operating profi t from our in-force business of £694 million 
is in line with prior year as the impact of the signifi cant increase 
in the unwind that comes from a larger in-force book and the net 
positive movement in the contribution to profi ts from assumption 
changes and experience variances was offset by the drag from 
lower discount rates. 

Operating profi t on an IFRS basis from Asia’s life businesses, 
continues to grow strongly at £920 million, 30 per cent higher 
than in 2011. This includes £51 million of one-off profi t from the 
sale of the Group’s interest in China Life Insurance Company 
of Taiwan. Excluding this amount, IFRS operating profi t was 
£869 million, 23 per cent higher than last year. This is principally 
driven by improved in-force profi ts, which grew by 18 per cent 
in the year, refl ecting the increasing scale of the business. 

During 2012, shareholder-backed business policyholder 
liabilities have increased by 16 per cent to £21.2 billion 
(31 December 2011: £18.3 billion), due to strong business fl ows 
of £2.0 billion (up 8 per cent on last year’s equivalent amount of 
£1.8 billion) and higher bond and equity values. 

Underlying free surplus generated by the in-force life business 
was 9 per cent higher at £771 million (2011: £707 million) 
refl ecting the increasing scale of the business. Of this total, 
£292 million (2011: £297 million) was reinvested in new business 
at internal rates of return of over 20 per cent and average payback 
periods of three years. The overall cash generating capacity of 
the life business is clearly demonstrated by net remittances of 
£384 million to the Group during 2012. 

Looking at individual countries:

China

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

APE sales 
(Prudential’s 
50 per cent share)

56 

59 

(5)

61 

(8)

Market conditions in China during 2012 have been challenging 
as economic growth slowed and the country continued to adjust 
to a changing political environment.

CITIC-Prudential remains one of the leading foreign joint 
ventures in a market that remains dominated by domestic players. 
We do anticipate the market liberalising at some point in the 
future, however the timing of such an opening remains uncertain. 
In the meantime, we are focused on continuing to build a 
high-quality, multichannel distribution organisation.

Prudential’s 50 per cent share of sales for 2012 was £56 million, 
broadly in line with the prior year. During this year we continued 
to focus on agent recruitment and on promoting sales of regular 
premium business. Bancassurance, which accounts for nearly 
half of our total sales in China, has seen lower productivity from 
bank branches following the tightening of regulations that came 
into effect last year.

Hong Kong

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

APE sales

396 

331 

20

336 

18

The Hong Kong economy continues to benefi t from its close ties 
with mainland China and it remains a fi nancial and logistics hub 
for the region beyond China, which ensures a continued and 
strong demand for our products.

Prudential Hong Kong delivered strong new business APE 
growth with an increase of 20 per cent over the prior year 
to £396 million. Prudential remains the only leading player in 
Hong Kong to have a material presence in both agency and bank 
distribution, enabling it to reach the widest range of customers. 
Both channels performed well in 2012.

Insurance operations: Asia

Prudential plc Annual Report 2012

25

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India

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

APE sales 
(Prudential’s 
26 per cent share)

102 

101

1

90

13

The Indian life insurance market has been going through a 
signifi cant period of change, however there are signs it has begun 
to grow again following the regulator-driven refocus on savings 
and protection products, which came into effect in 2010. During 
the second half the economy faltered, impacted by domestic 
imbalances and a challenging political environment. Although 
we remain optimistic about the long-term potential of the market, 
we expect it will be some time before private sector sales 
volumes return to pre-2010 levels. 

Prudential’s joint venture with ICICI continues to be the leader 
in the private sector.

Indonesia

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

APE sales

446 

363

23

343

30

The Indonesian economy continues to outperform and this is 
underpinned by the scale and resilience of its domestic demand. 
Indonesia has one of the region’s largest populations and lowest 
rates of insurance penetration.

Prudential has a strong market leading position with over 60 per cent 
of the industry’s registered tied-agents and has successfully been 
building its business outside of Jakarta; now around 45 per cent 
of APE is from outside the capital. New business APE growth of 
23 per cent to £446 million has been primarily driven by the 
continued expansion of the agency force. Growth in the agency 
force is now being supplemented by the smaller but fast growing 
bancassurance channel which includes partnerships with UOB, 
BII, Citibank and Permata.

Korea

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

APE sales

95 

101

(6)

101

(6)

In Korea, the weak economic climate has resulted in a decline in 
demand for unit-linked products, with consumers opting instead 
for interest sensitive products. Against this backdrop, we have 
chosen to relinquish volume rather than compete for the low 
margin, capital-intensive guaranteed return segment of the 
market. Consequently, we have deliberately let our sales via 
banks and brokers decline. Our business has continued to focus 
on developing a high-quality proprietary distribution channel 
which saw active agents increase by 9 per cent in 2012.

Malaysia

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

APE sales

218 

223

(2)

224

(3)

The latest statistics released by the Malaysian Life Insurance 
Association show that the industry grew by 2.2 per cent during 
2012 in terms of weighted premiums relative to 2011 refl ecting 
general concerns about the economic outlook. Prudential 
remains the market leader in Malaysia with a highly productive 
agency force and growing bank distribution.

Our focus in 2012 on health and protection rather than lower margin, 
higher premium volume savings related top ups has boosted the 
mix of these products to around 60 per cent and improved our 
profi tability, at the expense of top line growth. We have continued 
to expand in the Takaful sector where we remain market leader.

Singapore

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

APE sales

301 

235

28

239

26

The Singapore market continues to perform strongly with the Life 
Insurance Association having announced that industry APE grew 
by 8 per cent during 2012 with regular premiums growing even 
more strongly at 18 per cent.

Prudential’s APE was £301 million up 28 per cent on prior year. 
Bancassurance was an important driver of growth where we 
now have a number of partners including UOB, SCB, Maybank 
and Singpost, enabling us to access a broad range of customers. 
Our agency channel continues to be one of Singapore’s most 
productive, and according to the latest available market statistics, 
we lead the market in terms of regular premium new business 
generated per agent1.

Taiwan

AER

APE sales

2012 
£m

156 

2011 
£m

148

Change
%

5

CER

2011 
£m

149

Change
%

5

Taiwan is mainly focused on bank distribution through our 
partnership with E.Sun Commercial Bank and SCB, supplemented 
by direct marketing and worksite marketing activities which are 
growing fast. APE was depressed by our decision not to compete 
in the market with products we consider to be uneconomic.

Others – Philippines, Thailand and Vietnam

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

APE sales

127

99

28

99

28

In Vietnam, we saw a very strong recovery during the fourth quarter 
with new business APE up 23 per cent over prior year, to deliver an 
overall 7 per cent increase for the year. In Thailand, we saw growth 
of 37 per cent driven by our bancassurance capabilities. The 
Philippines delivered growth of 50 per cent, refl ecting increased 
agency activity and the success of partnership distribution.

Note
1  Source: Life Insurance Association of Singapore.

Barry Stowe
Chief Executive 
Prudential Corporation Asia

 
 
 
 
 
 
 
26

Business review  Prudential plc Annual Report 2012

United States:
build on strength

Insurance operations: United States

Prudential plc Annual Report 2012

27

The US is the world’s largest 
retirement savings market, with 
large cohorts of the 78 million 
baby-boomers1 reaching retirement 
age each year, creating signifi  cant 
demand for retirement income 
products. Our strategy in the 
US is to take advantage of this 
profi  table growth opportunity. 

4m

customers

Note
1  Source: US Census Bureau.

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28

Business review  Prudential plc Annual Report 2012

Insurance operations continued
United States: build on strength

‘  Jackson’s strategy remains focused on providing value 
to its customers and driving shareholder value while 
operating within a conservative risk management 
framework. This approach has enabled us to successfully 
navigate the signifi  cant macroeconomic and fi  nancial 
market challenges of the last fi  ve years and ensured 
a continuation of our strong performance in 2012.’

   Mike Wells
President and 
Chief Executive Offi    cer
Jackson National 
Life Insurance Company

New business profit

Total IFRS operating 
profit

£815m

£873m

+7%

£964m

+48%

2013 fi  nancial objective

 AAAAAAAAAAAA Deliver £260 million 

of net cash remittance 
to the Group*

£651m

2011

2012

2011

2012

Financial performance

APE sales
New business profi t
Total IFRS operating profi tnote
Total EEV operating profi t

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

1,462 
873 
964 
1,610 

1,275 
815 
651 
1,431 

15 
7 
48 
13 

1,290 
825 
659 
1,448 

13 
6 
46 
11 

Note
Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 of 
the IFRS fi  nancial statements.

 * The net remittance objective for Jackson was increased from £200 million 
to £260 million to refl  ect the positive impact of the acquisition of REALIC.

Insurance operations: United States

Prudential plc Annual Report 2012

29

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Market overview
The United States is the world’s largest retirement 
savings market. Each year, many of the 78 million 
‘baby- boomers’ reach retirement age, which will trigger 
a shift   from savings accumulation to retirement income 
generation for more than US$10 trillion of accumulated 
wealth over the next decade1.

Business performance
Jackson’s strategy remains focused on providing value to its 
customers and driving shareholder value while operating within 
a conservative risk management framework. This approach has 
enabled us to successfully navigate the signifi cant macroeconomic 
and fi nancial market challenges of the last fi ve years and ensured 
a continuation of our strong performance in 2012.

This demographic transition constitutes a signifi cant opportunity 
for those companies that are able to provide the ‘baby-boomers’ 
with long-term retirement solutions. Jackson takes a selective 
approach to this opportunity by leveraging its distinctive 
distribution capabilities and asset liability management expertise 
to offer prudently priced annuity products. 

Despite the challenges faced by the global economy, US equity 
markets delivered strong gains in 2012. The S&P 500 index 
increased by 13.4 per cent over the course of the year and market 
volatility declined notably from the levels experienced in 2011. 
Interest rates remained historically low with the 10-year treasury 
rate ending below 180 basis points at year end, while corporate 
spreads tightened considerably from 2011 year end levels. 

The competitive environment continues to favour companies 
with good fi nancial strength ratings and a track record of 
fi nancial discipline. Companies that were hardest hit by the 
market disruptions over the last few years still have to work to 
regain market share as customers and distributors seek product 
providers that offer consistency, stability and fi nancial strength. 
Jackson continues to benefi t from this fl ight to quality and 
heightened risk aversion. 

In 2012, Jackson delivered APE retail sales of £1,424 million, 
an increase of 14 per cent over 2011. With the addition of a 
modest level of institutional sales, total APE sales increased by 
15 per cent to £1,462 million. These strong sales levels helped 
to drive annuity net fl ows higher to £8.8 billion during 2012, 
a 19 per cent increase over 2011. Although we do not target 
volume or market share, our ranking climbed to second in 
variable annuity sales in the US through the third quarter of 2012 
(latest information available), while market share increased to 
14.0 per cent from 11.4 per cent for the full year 20112. 

In March 2012, we launched a new variable annuity product, 
Elite Access, which has no guaranteed benefi ts and provides 
tax effi cient access to alternative investments. The rollout of this 
new product has received a positive reaction from distributors, 
with close to 100 per cent of them signing up to distribute this 
product. Single premium sales in the period since launch were 
£849 million. We are optimistic about the future of Elite Access 
and will continue to drive product innovation as a way of both 
meeting the needs of our customers and driving shareholder value.

Notes
1  Source: US Census Bureau.
2  Sources: Morningstar Annuity Research Center (MARC) Third Quarter 2012 
Sales Report© and Fourth Quarter 2011 Sales Report©. © Morningstar, Inc. 
All Rights Reserved. The information contained herein: (1) is proprietary 
to Morningstar and/or its content providers; (2) may not be copied or 
distributed; and (3) is not warranted to be accurate, complete or timely. 
Neither Morningstar nor its content providers are responsible for any damages 
or losses arising from any use of this information. Past performance is no 
guarantee of future results.

 
 
 
 
 
30

Business review  Prudential plc Annual Report 2012

Insurance operations continued
United States: build on strength

Jackson continues to be one of the most effi cient operators 
within the US life insurance market. The ratio of statutory general 
expenses to average assets improved slightly to 41 basis points 
in 2012 versus 42 basis points in 2011. This effi ciency has been 
delivered while maintaining world class standards of customer 
service for our customers. In 2012, Jackson was rated as a ‘World 
Class’ service provider by the Service Quality Measurement 
Group for the seventh consecutive year. 

On 4 September 2012, Jackson completed the acquisition 
of SRLC America Holding Corp (SRLC) from Swiss Re for a 
consideration of £370 million which is subject to fi nalisation of 
completion procedures. SRLC was the US holding company of 
REALIC. The acquisition helps diversify Jackson’s sources of 
earnings by increasing the amount of income generated from 
underwriting activities. The transaction is expected to add an 
additional £100 million to Jackson’s IFRS pre-tax profi ts in the 
fi rst year, representing stand-alone earnings from REALIC of 
approximately £115 million, less £15 million of income foregone 
on the assets sold to fi nance the transaction. In the four month 
period since completion, REALIC contributed £67 million to 
Jackson’s IFRS operating profi t while having only a modest 
impact on statutory capital. 

Financial performance
Jackson’s IFRS pre-tax operating profi t in 2012 was 48 per cent 
higher at £964 million (2011: £651 million)1. This result refl ects 
the strong underlying growth in fee income, and lower deferred 
acquisition cost (DAC) amortisation. The result also includes four 
months of REALIC operating profi t.

At 31 December 2012, Jackson held £49 billion in separate 
account assets, compared to £38 billion in 2011. The increase 
in separate account assets primarily refl ects the impact of 
positive net fl ows. This resulted in variable annuity separate 
account fee income of £875 million in 2012, up 29 per cent 
over the £680 million achieved in 2011. 

With corporate spreads tightening during 2012 and continued 
low levels of absolute interest rates, total spread income, 
including the expected return on shareholders’ assets, was lower 
at £757 million, compared to £813 million in the previous year.

Product acquisition costs during 2012 increased slightly 
compared to 2011, despite the growth in sales as a greater 
proportion of distributors are opting for asset-based commission. 
Following the introduction of new DAC guidance in 2012, which 
was applied retrospectively, acquisition costs are no longer fully 
deferrable, resulting in IFRS new business strain of £174 million 
in 2012, compared to £156 million in 2011. 

DAC amortisation of £356 million decreased in 2012, compared 
to £506 million in 2011. This decrease is primarily a result of the 
negative prior year impact of the reversal of the benefi t received 
in 2008 from the mean reversion formula. Partially offsetting this 
decrease was higher amortisation due to the higher earnings 
base in 2012. 

Administration expenses increased to £537 million in 2012 
compared to £412 million in 2011, with the increase due primarily 
to higher asset-based commissions paid on the larger 2012 
separate account balance, which is classifi ed as an administration 
expense. This increase was also attributable to larger home offi ce 
staff due to the growing in-force book, the acquisition of REALIC, 
and certain non-recurring expenditures.

Jackson continues to actively manage its investment portfolio 
to mitigate investment risk. Net realised gains on debt 
securities amounted to £47 million in 2012 compared to gains 
of £106 million in 2011. This includes a realised loss net of 
recoveries of £10 million (2011: gains of £10 million) on 
credit-related sales of impaired bonds. Write-downs on 
debt securities were £37 million (2011: £62 million). 
Interest related gains during the period totalled £94 million 
(2011: £158 million), primarily due to sales of corporate debt. 

Note
1  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 
of the IFRS fi  nancial statements.

Insurance operations: United States

Prudential plc Annual Report 2012

31

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In 2012, Jackson’s life in-force book generated £755 million of 
underlying free surplus (2011: £748 million) refl ecting an increase 
due to the growth in the business and higher operating variances 
offset by the impact of low interest rates. Some £281 million 
was reinvested to write new business (2011: £202 million). The 
increase in capital consumption was driven by the signifi cant 
decrease in interest rates which in turn caused a large drop in 
the valuation rate used to set reserves, resulting in higher strain 
compared to 2011. Notwithstanding this effect, the fast payback 
nature of the products, which in 2012 averaged two years across 
the portfolio (2011: one year) means that returns remain 
extremely attractive.

Jackson’s RBC level at the end of 2012 was 423 per cent which 
compares to 429 per cent at the end of 2011. In 2012, capital 
formation was strong refl ecting both the good operating 
performance, the modest level of impairments and other 
market value related net gains. This strong capital formation 
enabled Jackson to remit £249 million to Group and complete 
the acquisition of REALIC, while supporting its balance sheet 
growth and growing total adjusted capital from year end 
2011 levels. 

Mike Wells
President and Chief Executive Offi    cer
Jackson National Life Insurance Company

The net unrealised gain position has improved from £2,057 million 
at 31 December 2011 to £2,807 million at 31 December 2012 
due to the decline in the US Treasury rates and tighter spreads. 
Gross unrealised losses improved from £246 million at 
31 December 2011 to £178 million at 31 December 2012.

Jackson delivered total APE sales of £1,462 million, a 15 per cent 
increase over 2011. Jackson has achieved these sales levels, 
while maintaining its pricing discipline, as it continued to write 
new business at aggregate internal rates of return in excess of 
20 per cent. 

Variable annuity APE sales of £1,245 million were 14 per cent 
higher than in 2011. Expressed in local currency most of the 
increase was accounted for by APE sales of Elite Access, which 
totalled US$135 million. Excluding the contribution of Elite Access 
variable annuity APE sales of US$1,837 million were 5 per cent 
higher than those achieved in 2011 of US$1,749 million. In the 
course of the year and particularly in the second half of 2012, 
Jackson implemented various product initiatives to continue 
to balance value, volume, capital and balance sheet strength. 

Fixed annuity APE sales of £58 million were 23 per cent higher 
than the level of sales in 2011. Jackson ranked seventh in sales of 
traditional deferred fi xed annuities through the third quarter of 
2012, with a market share of 3.6 per cent, compared to thirteenth 
with a 2.1 per cent market share for the full year 20111.

Fixed index annuity APE sales of £109 million in 2012 increased 
17 per cent from 2011. Jackson ranked eighth in sales of fi xed 
index annuities through the third quarter of 2012, with a market 
share of 4.9 per cent, up from a market share of 4.6 per cent in the 
full year 20112.

Total EEV basis operating profi t for the long-term business in 
2012 was £1,610 million, compared to £1,431 million in 2011 
refl ecting increases in both new and in-force business profi ts. 
Jackson’s new business profi t increased by 7 per cent to 
£873 million, refl ecting active management of sales volumes 
and mix, higher charges and lower levels of guarantees 
offered. These actions counteracted the adverse effect of lower 
long-term yields and tighter spreads. Higher in-force profi t was 
driven largely by higher unwind of discount, due to growth in 
the underlying book, and larger positive contributions from 
operating experience variances and assumption changes. 

Notes
1  Sources: LIMRA U.S. Individual Annuities Sales Survey. Third Quarter 2012 

and Fourth Quarter 2011.

2  Sources: AnnuitySpecs.com’s Indexed Sales & Market Report, Third Quarter 

2012 and Fourth Quarter 2011: Copyright © 2012, AnnuitySpecs.com. 
All rights reserved.

 
 
 
 
 
32

Business review  Prudential plc Annual Report 2012

United Kingdom:
focus

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Insurance operations: United Kingdom

Prudential plc Annual Report 2012

33

In the UK, Prudential has adopted 
a focused strategy and competes 
selectively to help Britain’s 
ageing population convert their 
accumulated wealth into retirement 
income. We have a clear focus on 
writing profi  table new business 
while generating cash sustainably 
and preserving our capital. We 
concentrate on areas in which we 
have a clear competitive advantage, 
namely individual annuities and 
with-profi  ts products, where we 
continue to be market leaders.

7m

customers

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34

Business review  Prudential plc Annual Report 2012

Insurance operations continued
United Kingdom: focus

‘  Our ability to deliver value to our customers and the 
resulting market franchise allowed us to achieve higher 
new business profi  tability in 2012, as well as increasing 
cash generation and preserving our strong capital position, 
despite the challenging economic environment and 
competitive conditions that prevailed in the 
UK marketplace.’

   Rob Devey
Chief Executive
Prudential UK and Europe

Total IFRS operating 
profit

£723m

£736m

+2%

2013 fi  nancial objective

 AAAAAAAAAAA Deliver £350 million 

of net cash remittance 
to the Group

2011

2012

Financial performance

APE sales
New business profi t
Total IFRS operating profi t
Total EEV operating profi t

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

836 
313 
736 
899 

746 
260 
723 
893 

12 
20 
2 
1 

746 
260 
723 
893 

12 
20 
2 
1 

Insurance operations: United Kingdom

Prudential plc Annual Report 2012

35

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Market overview
The life and pensions market in the UK is mature and 
highly regulated. Signifi  cant regulatory change occurred 
in 2012 with the implementation of the conclusions of the 
Retail Distribution Review (RDR), auto-enrolment for 
company pension schemes and gender neutral pricing.

These new regulations represent major changes to the way 
business is conducted in a number of areas of the markets in 
which we operate in the UK, and impact not only insurance and 
investments providers, but also distributors and consumers. It is 
inevitable that regulatory change of this scale and scope creates 
a period of uncertainty before the shape of the new long-term 
competitive landscape becomes evident.

The UK market is also characterised by an ageing population and 
a concentration of wealth in the 50+ age group, many of whom 
have built up substantial pension funds in employer-sponsored 
schemes. These customers require help to convert their wealth 
into sustainable lifetime income. For the next generation of 
savers, the responsibility for retirement provision has shifted 
substantially away from government and employers towards 
the individual. These customers are typically under-funded for 
retirement and helping them accumulate saving constitutes a 
signifi cant opportunity for long-term savings and retirement 
income providers, at a time when the ability of the state to 
intervene is signifi cantly diminished.

Prudential UK’s longevity experience, multi-asset investment 
capabilities, long-standing trusted brand and fi nancial strength 
mean that we are favourably positioned to help consumers 
translate their accumulated wealth into dependable retirement 
income through our range of market leading with-profi ts and 
annuity products.

We do so by focusing on those areas of the market where we are 
able to bring superior value to our customers and where we enjoy 
a competitive advantage. The performance of our with-profi ts 
fund in 2012 has allowed us to declare bonuses which mean that 
our policyholders should see year-on-year increases of between 
3.5 per cent and 6.5 per cent in accumulating with-profi ts policy 
values and our total bonus payments are expected to top 
£2.0 billion in 2013. 

Our ability to deliver value to our customers and the resulting 
market franchise allowed us to achieve higher new business 
profi tability in 2012, as well as increasing cash generation and 
preserving our strong capital position, despite the challenging 
economic environment and competitive conditions that prevailed 
in the UK marketplace.

Business performance
Prudential UK has a well-established individual annuity business, 
built on a robust pipeline of internal vestings from maturing 
pension policy customers. The internal vestings pipeline is 
supplemented by sales through intermediaries and strategic 
partnerships with third parties where Prudential is the offered 
annuity provider for customers vesting their pensions at 
retirement.

Total APE sales for 2012 were £836 million (2011: £746 million) 
of which sales of individual annuities of APE £241 million were 
35 per cent higher than in 2011. 

Annuity sales from internal vestings of £146 million were 
20 per cent higher than 2011, due to a combination of several 
factors – a higher number of customers retiring, higher average 
fund values and increased client contact activity. Sales of 
external annuities of APE £95 million were 67 per cent higher in 
2012 refl ecting an increase in demand for our with-profi ts Income 
Choice Annuity which offers customers income security with the 
potential for income growth.

 
 
 
 
 
36

Business review  Prudential plc Annual Report 2012

Insurance operations continued 
United Kingdom: focus

Onshore bonds sales of APE £228 million were up 28 per cent 
on 2011, including with-profi ts bond sales of APE £214 million, 
which increased by 34 per cent. Our PruFund range made up 
75 per cent of with-profi ts bond sales, with 35 per cent higher 
sales than in 2011. PruFund continues to be popular with 
consumers, providing smoothed returns and a range of optional 
guarantees, which offer a degree of security against potential 
market falls in a post-crisis environment where investors have 
become much more risk-averse. Although the demand for 
guarantees remains high, the increase in PruFund sales is based 
entirely on the non-guaranteed version of the product, which is 
attractive to those customers who are prepared to accept some 
risk to their capital but still want to benefi t from the smoothing 
offered by a with-profi t product.

The RDR, one of a number of current reforms to the UK 
regulatory framework, was implemented on 31 December 
2012. It means that fi nancial advisers can no longer be paid 
commissions for recommending investment products. This is 
likely to lead to some short-term disruption in the market as 
consumers adjust to paying fees for advice and adviser fi rms 
adapt their business models for the new rules. We have seen an 
increase in sales of with-profi t bonds in 2012 and, while we have 
prepared our business for the post-RDR regulatory environment, 
we expect this transition phase to have a negative impact on our 
sales of investment bonds in 2013.

Corporate pensions sales of APE £189 million were 19 per cent 
lower than the previous year. Sales in 2011 were particularly 
high due to new defi ned contribution members joining our 
schemes following closure of a number of defi ned benefi t 
schemes operated by existing clients. We continue to focus 
on securing new members and incremental business from our 
current portfolio of corporate pensions customers rather than 
acquiring new corporate pensions schemes where market 
pricing is currently unattractive. Prudential UK remains the 
largest provider of additional voluntary contribution plans 
within the public sector, where we now provide schemes 
for 68 of the 99 public sector authorities in the UK. 

Sales of other products, principally individual pensions, 
PruProtect, PruHealth and offshore bonds of £137 million were 
12 per cent higher than in 2011. Individual pensions APE sales 
(including income drawdown) of £80 million were 11 per cent 
higher, refl ecting increased demand for our Flexible Retirement 
Plan among advisers and their clients. 

In the wholesale market, we aim to continue our selective 
participation approach to bulk and back-book buyouts using our 
fi nancial strength, superior investment track record, annuitant 
mortality risk assessment and servicing capabilities. In line with 
this opportunistic approach, two bulk annuity buy-in insurance 
agreements were signed in 2012 totalling APE £41 million 
(2011: single deal APE £33 million). We will continue to maintain 
our focus on value and only participate in transactions that meet 
our return on capital and payback requirements.

Our direct advice service, Prudential Financial Planning (PFP), 
was launched in December 2011 and grew to 129 advisers in 
2012, generating APE sales of £21 million. PFP offers a complete 
fi nancial planning service, focused primarily on our existing 
direct customer base. The response from our customers has been 
very encouraging and we intend to continue to grow this channel 
to 200 advisers by the end of 2013.

The combined fi nancial strength and investment performance 
track record of Prudential’s UK With-Profi ts Fund continues to 
provide a key source of non-price differentiation in a competitive 
market. Our with-profi ts customers benefi t from the security of 
Prudential’s large inherited estate, which was valued at £7 billion 
at the year end, and provides a high degree of protection against 
adverse market movements. The Fund continues to provide 
customers with solid returns and to outperform the FTSE 
All-Share Index over medium to long-term horizons. Over the last 
15 years, the Fund has delivered a cumulative investment return 
of 184.3 per cent on investments covering policyholder liabilities. 
This compares favourably with other with-profi ts funds and the 
FTSE All-Share Index total return of 106.5 per cent over the same 
period, and, by offering customers a smoothed return, helps 
provide protection from the full impact of volatile market 
conditions. This performance shows that investing in a strong 
with-profi ts fund can produce good returns for cautious 
investors, in spite of the combined pressures of volatile market 
conditions and UK interest rates remaining at historically low levels.

Retention and management of our customer base of approximately 
seven million remains a key focus for the business. We aim 
to maintain loyalty by continuing to improve our service 
year-on-year for both customers and intermediaries. Prudential 
UK’s focus on continuing to deliver excellent customer service 
was recognised at the 2012 Financial Adviser Service Awards, 
where we retained our two 5-Star ratings in the Life & Pensions 
and Investment categories.

Insurance operations: United Kingdom

Prudential plc Annual Report 2012

37

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Prudential UK writes with-profi ts annuity, with-profi ts bond and 
with-profi ts corporate and individual pensions business in its 
Life Fund, with other products backed by shareholder capital. 
For shareholder-backed business written in 2012, the weighted 
average post-tax internal rate of return (IRR) on the shareholder 
capital allocated to new business was in excess of 20 per cent 
and the undiscounted payback period on that new business 
was three years.

Operating free surplus generated from the long-term in-force 
business in the UK amounted to £507 million (2011: £503 million). 
Of this total, £45 million (2011: £54 million) was reinvested in 
writing shareholder-backed business at attractive average IRRs.

During 2012 Prudential UK remitted cash of £313 million 
to the Group (2011: £297 million), comprising £216 million 
(2011: £223 million) from the annual with-profi ts transfer 
to shareholders and £97 million (2011: £74 million) from the 
shareholder-backed business. The business expects to generate 
£350 million per annum of sustainable cash remittances by 2013, 
supported by the strength of the with-profi ts business and 
surpluses arising from the large book of shareholder-backed 
annuities, maintained into the future by the pipeline of maturing 
individual and corporate pensions. 

Rob Devey
Chief Executive
Prudential UK and Europe

Financial performance
Total APE sales of £836 million were 12 per cent higher than 
2011, principally due to increased sales of individual annuities 
and with-profi ts bonds, partly offset by lower sales of corporate 
pensions. Retail APE sales of £795 million were up 12 per cent on 
the previous year (2011: £712 million). Although the lower level 
of interest rates in 2012 had a negative impact on retail new 
business profi tability, this was more than offset by the positive 
mix effect from growth in higher margin products such as 
individual annuities and with-profi ts bonds.

New business profi t increased by 20 per cent to £313 million 
(2011: £260 million), including bulk annuity transactions. Retail 
new business profi t at £274 million was 19 per cent above 2011 
(2011: £231 million), primarily driven by increased volumes in 
higher margin product areas. 

IFRS life operating profi t was higher than in 2011 at £736 million 
(2011: £723 million), with £272 million (2011: £293 million) from 
with-profi ts and the balance from shareholder-backed business. 
Commission received on Prudential-branded General Insurance 
products contributed £33 million to IFRS operating profi t in 2012, 
£7 million lower than in 2011 as the book of business originally 
transferred to Churchill in 2002 is, as expected, decreasing in size.

At half year 2010 we announced that the business had 
achieved its cost savings target of £195 million per annum. 
At the end of 2010, an additional series of initiatives to reduce 
costs by a further £75 million per annum by the end of 2013 
was announced. By 31 December 2012 these additional annual 
cost savings of £75 million per annum had also been achieved, 
one year earlier than planned. 

EEV total operating profi t of £899 million was 1 per cent higher 
than in 2011, refl ecting higher new business profi ts, partly offset 
by lower in-force profi ts which were impacted by the lower 
level of interest rates in the period. EEV profi t also included a 
contribution of £87 million from a change in the long-term tax 
rate assumption (including future tax rate changes which take 
effect in April 2013) from 25 per cent to 23 per cent, compared 
with £79 million from the 2 per cent tax rate reduction in 2011. 

 
 
 
 
 
38

Business review  Prudential plc Annual Report 2012

Asset management:
optimise

M&G has continued to focus on 
delivering superior investment 
performance for our customers 
while maximising the strength 
of its distribution capabilities. 
It has pursued business 
diversifi  cation both across 
geographies and asset classes.

£228bn

assets under management

Asset management

Prudential plc Annual Report 2012

39

Eastspring Investments recently 
became the largest retail asset 
manager in Asia1, and continues to 
build a cohesive regional presence, 
penetrating the off  shore segment 
more eff  ectively.

£58.1bn

assets under management

Note
1  Source: survey conducted by Asia Asset 

Management Magazine as at 30 June 2012 
(based on assets sourced from Asia ex-Japan).

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40

Business review  Prudential plc Annual Report 2012

Asset management
Asset management: optimise
M&G

‘  M&G has had a record-breaking year in terms of net sales, 
funds under management and profi  ts. It continues to 
execute against its strategy and deliver strong performance 
for both clients and its shareholder, the Prudential Group.’

   Michael McLintock
Chief Executive
M&G

Total IFRS operating 
profit

External funds under 
management

£357m

£371m

+4%

£111.9bn

+22%

£91.9bn

2011

2012

2011

2012

M&G

Gross investment infl ows
Net investment infl ows:
Retail business
Institutional business
Total
Revenue
Other income
Staff costs
Other costs

Underlying profi t before performance-related fees
Share of associate's resultsnote (i)
Performance-related fees

Operating profi t from asset management operations
Operating profi t from Prudential Capital 

Total IFRS operating profi t 

Funds under managementnote (ii)

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

36,464 

25,981 

40 

25,981 

40 

7,842 
9,039 
16,881 
728 
6 
(289)
(147)

298 
13 
9 

320 
51 

371 

3,895 
490 
4,385 
662 
4 
(270)
(134)

262 
26 
13 

301 
56 

357 

101 
1,745 
285 
10 
50 
(7)
(10)

14 
(50)
(31)

6 
(9)

4 

3,895 
490 
4,385 
662 
4 
(270)
(134)

262 
26 
13 

301 
56 

357 

£228bn

£201bn

13  £201bn

101 
1,745 
285 
10 
50 
(7)
(10)

14 
(50)
(31)

6 
(9)

4 

13 

Notes
(i)  The 2012 fi  gure represents M&G’s 49.99 per cent proportionate share in the operating profi  t (including performance-related fees) of PPM South Africa 

following the divestment transaction in 2012. 100 per cent of operating profi  ts were included in 2011.

(ii)  Funds under management includes M&G’s share of the assets managed by PPM South Africa at 49.99 per cent and 100 per cent for 2012 (£4.4 billion) and 

2011 (£7.9 billion) respectively.

Asset management: M&G

Prudential plc Annual Report 2012

41

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Market overview
M&G is the UK and European fund manager of the 
Prudential Group with responsibility for investments 
on behalf of both internal and external clients. It is 
an investment-led business with a clear focus on 
generating superior long-term returns for investors, 
whether they are third-party clients or the funds of 
Prudential’s insurance operations. This is achieved 
by creating an environment that is attractive to 
talented investment professionals.

Against a backdrop of continued political and macroeconomic 
uncertainty, M&G continues to deliver strong investment 
performance. Over the three years to 31 December 2012, 
20 funds representing approximately 61 per cent of retail funds 
under management (FUM) produced fi rst or second quartile 
investment returns. The performance of funds managed 
on behalf of institutional fi xed income clients also remains 
extremely strong with all actively-managed mandates 
meeting or outperforming their benchmarks over this period.

Business performance
M&G has had a record-breaking year in terms of net sales, 
funds under management and profi ts. 

Total net sales for the 12 months to the end of December 2012 
were £16.9 billion, 25 per cent higher than the previous full year 
peak of £13.5 billion in 2009 and 285 per cent higher than net 
sales of £4.4 billion in 2011.

The strength of net fl ows, together with increases in equities and 
bond values in the year, have led to an increase of 13 per cent in 
total funds under management, to an all-time high of £228 billion. 
The FTSE All Share Index has increased by 8 per cent over the 
year and the sterling corporate bond index has increased by 
15 per cent. Building on the strength of the net fl ows generated 
by the business over recent years, M&G was the largest retail 
fund manager in the UK1, measured by funds under management. 
M&G’s total UK retail FUM is £41.2 billion, as noted by the 
Investment Management Association at the end of December 2012. 

Underlying operating profi t for the year was £298 million, 
14 per cent higher than the previous best of £262 million in 
2011. Total operating profi t for 2012 was £320 million.

This caps a decade of extremely strong growth for M&G. Since 
2003 net fund sales have increased at an annual compound rate 
of 32 per cent and external client assets have grown at an annual 
compound rate of 19 per cent. Over this period underlying profi t 
has grown at an annual rate of 22 per cent.

Retail
In the retail market, M&G operates a single fund range from the 
UK, which it distributes both locally and internationally through 
increasingly diverse channels. Assets sourced from investors 
outside the UK now account for 29 per cent of M&G’s total 
retail FUM.

Notes
1  Source: Investment Management Association, data as at end of December 2012.
2  Source: SimFund Global. Data as at end of December 2012 in EUR. Based 
on estimated net sales of funds classed as fund market ‘International’ 
(registered for sale in more than fi  ve countries). Excludes Money Market 
and Alternative funds.

Its reputation for delivering superior long-term investment 
returns and a high standard of client service enabled M&G to 
attract a record level of net fund sales in the retail market in 2012. 
Excluding the results of our South African associate company, 
where our shareholding reduced from 75 per cent to 49.99 per cent 
during 2012, total net sales were £8.2 billion. This is 15 per cent 
higher than their previous high of £7.2 billion in 2010.

In the UK, M&G’s core market, net sales totalled £3.0 billion, 
30 per cent lower than the previous year, but still suffi ciently 
high to rank M&G as the top selling house for the year. M&G has 
ranked fi rst for both net and gross fund sales in the UK for four 
consecutive calendar years, an unprecedented achievement. 
Fund sales slowed in the second half as a direct consequence 
of a decision in July to limit fl ows of new money into two of our 
best-selling sterling corporate bond funds to ensure continued 
fl exibility in the management of the funds. We expect UK net 
sales to continue to slow in 2013.

By contrast, net fund sales in mainland Europe increased sharply. 
Following a minor net outfl ow in 2011, the business generated 
a record £5.2 billion of net sales representing 67 per cent of total 
retail net sales in 2012. Over the year M&G saw retail assets 
sourced from European clients grow by 75 per cent to £14.4 billion 
(2011: £8.2 billion). Today M&G has offi ces in 15 different countries 
and its retail funds are registered for sale in 20 jurisdictions.

A core pillar of M&G’s retail business is to offer a diversifi ed range 
of investment funds and so be well-placed for changes in investor 
trends. The demand for conservatively managed portfolios for 
most of 2012 saw strong infl ows into the M&G Optimal Income 
Fund, a highly fl exible international fi xed income fund, and into 
the M&G Global Dividend Fund. In Europe, Optimal Income was 
the fourth best-selling fund, while Global Dividend ranked ninth 
over the year to end of December 2012 and was the top selling 
cross border Equity fund in 20122.

No fewer than 10 of M&G’s retail funds, across the major asset 
classes of fi xed income, equities and real estate, each attracted 
net sales of at least £100 million during the 12 month period.

The £8.2 billion of net retail infl ows in the UK and Europe were 
partially off-set by a £0.4 billion net outfl ow from funds managed 
by M&G’s associate entity in South Africa. These redemptions 
were entirely from the PPM South Africa Dividend Income Fund, 
which was closed on 31 March 2012 ahead of the implementation 
of new tax legislation on 1 April 2012, which would have had a 
materially adverse impact on the treatment of the distribution 
made by the fund to its investors. Fund fl ows into other retail 
funds of the South African business have been positive.

Institutional
In the institutional marketplace, M&G’s approach is to leverage 
investment strategies developed primarily for Prudential’s 
internal funds to create higher margin external business 
opportunities. M&G offers third-party clients, such as pension 
funds and sovereign wealth funds, an innovative range of 
specialist fi xed income and real estate strategies, including 
private debt opportunities and infrastructure investment.

 
 
 
 
 
42

Business review  Prudential plc Annual Report 2012

Asset management continued
Asset management: optimise
M&G

The profi t from the South Africa entity represents our 
proportionate share of its operating profi t which, following the 
divestment transaction in the fi rst quarter of 2012, reduced our 
ownership to 49.99 per cent. For 2011 and prior periods, the 
results of the South Africa entity were fully consolidated within 
our operating profi t.

Given the ongoing strength of its fi nancial performance, M&G 
continues to provide capital-effi cient profi ts and cash generation 
for the Prudential Group. This is in addition to the strong 
investment returns generated on the internally managed funds. 
M&G remits a substantial proportion of its post-tax profi ts to 
the shareholder. During 2012 cash totalling £206 million 
(2011: £213 million) was remitted to Group.

Prudential Capital

Prudential Capital manages the Group’s balance sheet for profi t 
by leveraging Prudential’s market position. This business has 
three strategic objectives: (i) to provide professional treasury 
services to the Prudential Group; (ii) to operate a fi rst-class 
wholesale and capital markets interface; and (iii) to realise 
profi table opportunities within a tightly controlled risk 
framework. Prudential Capital generates revenue by 
providing bridging fi nance, managing investments and 
operating a securities lending and cash management 
business for the Prudential Group and its clients.

Markets have remained diffi cult and volatile in 2012, and as 
a result the business remains focused on liquidity across the 
Prudential Group, management of the existing asset portfolio 
and conservative levels of new investment. Prudential Capital 
has continued to invest in developing its capabilities, by seeking 
to maintain the dynamism and fl exibility necessary to ensure that 
the treasury and wholesale services remain robust in a period 
of increased regulatory change, and to identify and realise 
opportunities for profi t within acceptable risk parameters. 
Prudential Capital is committed to working closely with other 
business units across the Prudential Group to exploit opportunities 
and increase value creation for Prudential as a whole.

Prudential Capital has a diversifi ed earnings base derived from 
its portfolio of secured loans, debt investments and the provision 
of wholesale markets services. IFRS operating profi t was 
£51 million in 2012 (2011: £56 million). In 2012 a total of 
£91 million (2011: £67 million) cash was remitted to Group.

Michael McLintock
Chief Executive
M&G

The institutional business attracted a record level of net funds in 
2012, predominantly into fi xed income strategies on the strength 
of its outstanding record of outperformance. At £9.0 billion, 
net infl ows were 50 per cent higher than the previous best of 
£6.0 billion in 2009. The 2012 infl ows include a single £7.6 billion 
mandate which is expected to be partially or wholly redeemed 
within the next 24 months.

M&G continues to grow its business with external institutional 
clients, including the provision of alternatives to bank lending. 
The M&G UK Companies Financing Fund, a loan facility for 
medium-sized companies launched in the wake of the 2008 
credit crisis, has increased its total commitments to £930 million 
across 11 individual loans. During the year, loans were made 
to three new clients, while a fourth advance went to an 
existing borrower.

Other innovations for third-party clients include a series of 
investment strategies to manage long-term infl ation-linked 
liabilities. The business successfully launched the M&G Infl ation 
Opportunities Fund and the M&G Debt Opportunities Fund, 
which complement the existing M&G Secured Property 
Income Fund, a portfolio of long-lease properties with inbuilt 
infl ation-linked increases. This last fund, which has total 
investor commitments of £1.3 billion, has delivered an annualised 
return of 7 per cent above the retail prices index (RPI) over the 
past three years. 

In infrastructure, Infracapital, M&G’s unlisted infrastructure 
equity division, led a consortium (comprising Infracapital and 
other parties independent of Prudential) in the acquisition of a 
90 per cent interest in Veolia Environnement S.A.’s (Veolia) UK 
regulated water business (now renamed Affi nity Water). Affi nity 
Water is the largest regulated water-only company in the UK by 
turnover. The acquisition is the fi rst investment for Infracapital 
Partners II LP, which has current commitments of £358 million.

Financial performance
M&G continues to execute against its strategy and deliver strong 
performance for both clients and its shareholder, the Prudential 
Group. M&G’s 2012 fi nancial performance continues the 
momentum from the strong full year results recorded in both 
2011 and 2010, with further growth in profi ts and improvement 
in operating margins.

Total revenues, including other income, were £734 million, an 
increase of 10 per cent on the 2011 position. The increased scale 
of the business following the strong growth in FUM over recent 
periods has generated operational effi ciencies. Combined with 
a focus on cost discipline across the business, this has resulted 
in the cost/income ratio1 improving from 61 per cent in 2011 to 
59 per cent for 2012. Underlying profi t for the full year rose by 
14 per cent to a new record level of £298 million. Following the 
addition of performance-related fees and profi t from our 
associate investment in South Africa, total operating profi t for 
2012 was at a record level of £320 million. Although affected by 
the reduction in our holding in our South African business, this 
is an increase of 6 per cent on the 2011 position of £301 million, 
which had been the previous record year.

Note
1  Excluding performance-related fees, carried interest on private equity 

investment and profi  t from the PPM South Africa entity.

Asset management: M&G/ Eastspring Investments

Prudential plc Annual Report 2012

43

Asset management continued
Asset management: optimise
Eastspring Investments

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Eastspring Investments

Gross investment infl owsnote
Net investment fl owsnote
Total IFRS operating profi t

Funds under management

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

9,036 
1,626 
75 

7,824 
633 
80 

15 
157 
(6)

7,707 
599 
79 

£58.1bn £50.3bn

16  £49.8bn

17 
171 
(5)

17 

Market overview
Prudential’s asset management business in Asia 
manages investments for Asia’s third-party retail 
and institutional clients in addition to investments 
of Prudential’s Asia, UK and US life companies. It has 
operations in 11 markets, including Indonesia which 
was successfully opened during 2012, increasing our 
asset management footprint in the region.

Markets remained challenging in 2012. Equity funds struggled to 
gain traction, due to poor investor sentiment in the face of weak 
macroeconomic signals. Fixed income and regular yield products 
remained in favour.

In November 2011, Prudential announced that its Asia Asset 
Management operations would be rebranded Eastspring 
Investments. The new brand, which was offi cially launched in 
February 2012, is enabling the business to establish a cohesive 
regional presence, thereby penetrating the offshore segment 
more effectively. It also supports distribution to new markets 
outside Asia and we have recently opened a distribution offi ce 
in the US.

Eastspring Investment’s leading presence in Asia was 
acknowledged when it was ranked the largest retail asset 
manager in Asia (based on assets sourced from Asia ex-Japan), 
as at 30 June 2012, in a survey conducted by Asia Asset 
Management magazine. Eastspring Investments also received 
multiple accolades for its investment capabilities, including four 
fund managers from Singapore, Malaysia and Indonesia being 
named ‘2012 Most Astute Investors in Asian currency bonds’ by 
The Asset Benchmark Research and the joint venture business in 
India being recognised as the ‘Best Debt Fund House of the year’ 
in the Morningstar Awards 2012.

During 2012 Eastspring Investments delivered excellent 
investment performance with 65 per cent of funds exceeding 
their benchmarks or were peer-ranked within the top two 
quartiles over a three year period.

Business performance
Net third-party infl ows (excluding Money Market Funds) of 
£1,626 million were driven by net infl ows in India, Taiwan and 
China. Specifi cally, strong fund-raising was seen in India for our 
fi xed maturity plan range and open-ended bond funds, while the 
Taiwan business saw a successful launch of the Emerging Asian 
Local Fixed Income Fund in the fi rst half of the year and the 
Global Aggregate Strategy High Yield Bond Fund in the second 
half. In addition, Taiwan’s existing range of onshore and offshore 
bond funds also generated signifi cant net infl ows in 2012. In 
China, both the CSI 500 Index Fund and the Tianjin Split Bond 
Fund launched in the second half of the year attracted positive 
fl ows. The positive net fl ows were partially offset by redemptions 
from an institutional client in Singapore and another in Korea.

Total funds under management (FUM) reached a record 
£58.1 billion and represent a 16 per cent increase from a year ago 
on the back of strong net infl ows and positive market movements.

Financial performance
Fee income rose by a more modest 3 per cent, refl ecting a change 
in FUM mix, with a higher proportion of internal, institutional and 
retail bond funds, all of which attract lower average annual 
charges. At the same time costs have increased as we continue to 
invest in the development of the Eastspring Investments platform 
and expand into new markets. IFRS operating profi t was, 
therefore, 6 per cent lower than the prior year at £75 million.

Note
Gross and net investment fl  ows exclude Eastspring Money Market Funds, 
that had net outfl  ows of £226 million in 2012 (2011:  net outfl  ows £512 million).

 
 
 
 
 
44

Business review  Prudential plc Annual Report 2012

Asset management continued 
Asset management: optimise
United States

PPM America

Total IFRS operating profi t

Market overview 
PPM America (PPMA) manages assets for Prudential’s US, 
UK and Asia affi liates. PPMA also provides other affi liated 
and unaffi liated institutional clients with investment services 
including collateralised debt obligations (CDOs), private equity 
funds, institutional accounts, and mutual funds. PPMA’s strategy 
is focused on managing existing assets effectively, maximising 
the benefi ts derived from synergies with our international asset 
management affi liates, and leveraging investment management 
capabilities across the Prudential Group. PPMA also pursues 
third-party mandates on an opportunistic basis.

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

6 

4

50

4

50

Financial performance
IFRS operating profi t in 2012 was £6 million, compared 
to £4 million in 2011, principally refl ecting the increase in 
funds under management over the period. 

At 31 December 2012, funds under management of £64 billion 
were as follows: 

Insurance
Unitised
CDOs

Total funds under management

Curian

Gross investment infl ows
Revenue
Costs
Total IFRS operating profi t

Total funds under management

Market overview
Curian Capital, Jackson’s registered investment adviser, 
provides innovative fee-based managed accounts and 
investment products to advisers through a sophisticated 
technology platform. Curian expands Jackson’s access to 
advisers while also complementing Jackson’s core annuity 
product lines with Curian’s retail asset management products.

AER

2012  £bn

2011  £bn

US

38 
2 
1 

41 

UK

15 
1 
–

16 

Asia

Total

1 
6 
–

7 

54 
9 
1 

64 

US

32 
1 
1 

34 

UK

15 
1 
–

16 

Asia

Total

–
5 
–

5 

47 
7 
1 

55 

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

1,550 
69 
(54)
15 

1,684 
51 
(45)
6 

(8)
35 
(20)
150 

1,704 
52 
(46)
6 

£7.1bn

£4.7bn

51 

£4.5bn

(9)
33 
(17)
150 

58 

Business performance
At 31 December 2012, Curian had total assets under 
management of £7.1 billion, compared to £4.7 billion at the end 
of 2011. Curian generated deposits of £1,550 million in 2012, 
down 8 per cent from 2011. Curian’s asset growth continues to 
benefi t from its prior investment platform expansions and its 
signifi cant expansion in 2012 of the fi rm’s wholesaling team and 
new distribution territories.

Financial performance
Curian reported an IFRS basis operating profi t of £15 million in 
2012 compared to £6 million in 2011. This increase was primarily 
due to higher net revenue from a larger book of assets under 
management.

Asset management: United States

Prudential plc Annual Report 2012

45

AER

CER

2012  £m

2011  £m Change  %

2011  £m Change  %

528 
(510)

18 

491 
(477)

14 

8 
(7)

29 

497 
(483)

14 

6 
(6)

29 

Financial performance
NPH generated revenues of £528 million in 2012, up from 
£491 million in 2011, on gross product sales of £10.5 billion 
(2011: £8.6 billion). The network continues to achieve 
profi table results, with 2012 IFRS operating profi t of £18 million, 
a 29 per cent increase from £14 million in 2011. At 31 December 
2012, the NPH network had 3,540 registered advisers 
(2011: 3,636 registered advisers).

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US Broker-dealer 
National Planning Holdings, Inc.

Revenue 
Costs

Total IFRS operating profi t

Market overview
National Planning Holdings, Inc. (NPH) is Jackson’s affi liated 
independent broker-dealer network. The business is comprised 
of four broker-dealer fi rms, including INVEST Financial 
Corporation, Investment Centers of America, National Planning 
Corporation, and SII Investments. 

NPH continues to grow the average business and revenue 
per representative. By utilising high-quality, state-of-the-art 
technology, Jackson provides NPH’s advisers with the tools they 
need to operate their practices more effi ciently. At the same time, 
through its relationship with NPH, Jackson continues to benefi t 
from an important retail distribution outlet, as well as receive 
valuable insights into the needs of fi nancial advisers and 
their clients.

 
 
 
 
 
46

Business review  Prudential plc Annual Report 2012

Financial review  

Results summary

International Financial Reporting Standards (IFRS) basis results*
Statutory IFRS basis results 

Profi t after tax attributable to equity holders of the Company
Basic earnings per share 
Shareholders' equity, excluding non-controlling interests 

Supplementary IFRS basis information  

Operating profi t based on longer-term investment returns*
Short-term fl uctuations in investment returns on shareholder-backed business
Shareholders’ share of actuarial and other gains and losses on defi ned benefi t pension schemes
Gain on dilution of Group holdings 
Amortisation of acquisition accounting adjustments arising on the purchase of REALIC

Profi  t before tax attributable to shareholders

Operating earnings per share*(refl ecting operating profi t based on longer-term investment returns after 

related tax and non-controlling interests)

European Embedded Value (EEV) basis results*  

Operating profi  t based on longer-term investment returns*
Short-term fl uctuations in investment returns
Mark to market value movements on core borrowings
Shareholders' share of actuarial and other gains and losses on defi ned benefi t pension schemes
Effect of changes in economic assumptions
Gain on dilution of Group holdings
Gain on acquisition of REALIC

Profi  t before tax (including actual investment returns)

Operating earnings per share* (refl ecting operating profi t based on longer-term investment returns after 

related tax and non-controlling interests)

Shareholders' equity, excluding non-controlling interests

Dividends per share declared and paid in reporting period
Dividends per share relating to reporting period
Funds under management
Insurance Groups Directive capital surplus (as adjusted)notes (ii) and (iii)

2012 

£2,197m
86.5p
£10.4bn

2011
note (i)

£1,415m
55.8p
£8.6bn

2012  £m 

2,533  
204 
50 
42 
(19)

2,810 

2011  £m
note (i)

2,027 
(220)
21 
–
–

1,828 

76.8p

62.8p

2012  £m

2011  £m

4,321 
538 
(380)
62 
(16)
42 
453 

5,020 

3,978 
(907)
(14)
23 
(158)
–
–

2,922 

125.0p

115.7p

£22.4bn

£19.6bn

2012 

2011

25.64p
29.19p
£405bn
£5.1bn

25.19p
25.19p
£351bn
£4.0bn

Notes
(i) 

Comparatives adjusted for retrospective application of the accounting policy change for deferred acquisition costs as discussed in note A5 of the 
IFRS fi  nancial statements.

(ii)  The surpluses shown for 2012, which is estimated, and 2011 are before allowing for the fi  nal dividends for 2012 and 2011 respectively.
(iii)  From March 2013, the basis of calculating Jackson’s contribution to the Group’s IGD surplus will change, further detail can be found in the ‘Capital 

position, fi  nancing and liquidity’ section of the Chief Financial Offi    cer’s overview.

 
Financial review

Prudential plc Annual Report 2012

47

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 * Basis of preparation

Results bases
The IFRS basis results have been prepared in accordance 
with the accounting policies discussed in notes A2 to A4 
of the IFRS fi  nancial statements.

Life insurance products are, by their nature, long-term and the 
profi  t on this business is generated over a signifi  cant number 
of years. Accounting under IFRS alone does not, in Prudential’s 
opinion, fully refl  ect the value of future profi  t streams. Prudential 
considers that embedded value reporting provides investors 
with a measure of the future profi  t streams of the Group’s in-force 
long-term businesses and is a valuable supplement to statutory 
accounts. The EEV basis results have been prepared in 
accordance with the EEV principles discussed in note 1 
of EEV basis supplementary information.

Operating profi  t based on longer-term investment returns
The Group provides supplementary analysis of profi  t before tax 
attributable to shareholders so as to distinguish operating profi  t 
based on longer-term investment returns from the other elements 
of total profi  t shown. Operating profi  t per share is calculated using 
operating profi  ts based on longer-term investment returns, aft  er 
related tax and non-controlling interests.

Exchange translation – Actual Exchange Rate (AER) and 
Constant Exchange Rate (CER)
The comparative results have been prepared using previously 
reported exchange rates (AER basis) except where otherwise 
stated. Results on a CER basis are also shown for the analysis 
of IFRS and EEV operating profi  t based on longer-term 
investment returns.

 
 
 
 
48

Business review  Prudential plc Annual Report 2012

Financial review continued

IFRS results

IFRS basis operating profi  t based on longer-term investment returns

Insurance business
Long-term business: 

Asia
US
UK
Development expenses

Long-term business profi  t

UK general insurance commission
Asset management business:

M&G (including Prudential Capital)
Eastspring Investments
Curian
US broker-dealer and asset management

Other income and expenditure
RPI to CPI infl ation measure change on defi ned benefi t 

pension schemesnote (ii)

Solvency II implementation costs
Restructuring costs

Total IFRS basis operating profi  t based on longer-term 

investment returns

2012  £m

AER

2011  £m
note (i)

CER

Change  %

2011  £m
note (i)

Change  %

920 
964 
703 
(7)

709 
651 
683 
(5)

2,580 

2,038 

33 

371 
75 
15 
24 

3,098 

(498)

–
(48)
(19)

40 

357 
80 
6 
18 

2,539 

(483)

42 
(55)
(16)

30 
48 
3 
(40)

27 

(18)

4 
(6)
150 
33 

22 

3 

(100)
13 
(19)

697 
659 
683 
(5)

2,034 

40 

357 
79 
6 
18 

2,534 

(483)

42 
(55)
(16)

32 
46 
3 
(40)

27 

(18)

4 
(5)
150 
33 

22 

3 

(100)
13 
(19)

2,533 

2,027 

25 

2,022 

25 

Notes
(i) 

Comparatives adjusted for retrospective application of the accounting policy change for deferred acquisition costs as discussed in note A5 of the 
IFRS fi  nancial statements.

(ii)  During 2011 the Group altered its assumptions for future statutory increases to pension payments for its UK defi  ned benefi  t pension schemes. 

This refl  ects the UK Government’s decision to change the basis of indexation from RPI to CPI.

In 2012, the Group’s IFRS operating profi t based on longer-term 
investment returns was £2,533 million, an increase of 25 per cent 
from 2011. 

In Asia, IFRS operating profi t based on longer-term investment 
returns for long-term business increased by £211 million from 
£709 million1  in 2011 to £920 million in 2012. Included with this 
result is a £51 million one-off profi t on sale of the Group’s interest 
in China Life Insurance Company of Taiwan, which was originally 
acquired in 2008 when Prudential sold its Taiwanese agency 
business to the company. Excluding this amount, Asia’s 
long-term business operating profi t increased by 23 per cent 
to £869 million, primarily refl ecting strong growth in the size 
of our business in the region, particularly health and protection.

The contribution to profi ts from Indonesia, Hong Kong, 
Singapore and Malaysia, Prudential’s largest markets in Asia, 
continues to rise, with operating profi ts from these businesses2  
up 22 per cent from £552 million in 2011 to £674 million in 2012. 
High consumer demand for savings and protection in Indonesia 
continues to drive growth in premiums and earnings, with 
operating profi t2 up 23 per cent from £212 million to £260 million. 
Hong Kong’s operating profi t2 increased by 28 per cent to 
£88 million (2011: £69 million), as business mix has shifted 
towards higher return products. Singapore increased by 
23 per cent to £206 million (2011: £167 million)2 and Malaysia’s 
operating profi t2 at £120 million (2011: £104 million) increased 
by 15 per cent. Operating profi ts from our other long-term 
insurance operations in the region also increased by 24 per cent 
to £147 million (2011: £119 million), as these businesses increase 
in size.

Notes
1  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 of 
the IFRS fi  nancial statements.

2  Before non-recurring items.

 
 
 
 
Financial review

Prudential plc Annual Report 2012

49

The US long-term business operating profi t increased by 
48 per cent from £651 million1 in 2011 to £964 million in 2012. 
The 2011 result included an accelerated deferred acquisition cost 
(DAC) amortisation of £190 million that did not recur. Excluding 
this item the underlying increase refl ects the continued growth 
in fee income on the separate account business offset by lower 
earnings from fi xed annuities in line with the compression in 
corporate spreads experienced in the course of the year. The 
result also includes a £67 million contribution from REALIC 
which was acquired in September 2012 and is performing in 
line with our expectations.

Prudential’s UK business has sustained its performance at similar 
levels to the previous year, with total IFRS operating profi t of 
£736 million (2011: £723 million). Long-term business generated 
£703 million (2011: £683 million) driven by an increase in profi ts 
from individual annuities and bulk annuity transactions, the 
latter contributing £31 million (2011: £23 million) to the total. 
Shareholders with-profi ts business transfers amounted to 
£272 million, compared with £293 million in 2011, in line with 
reductions in policy bonus rates. Profi t from UK general 
insurance commission continued to decline as expected to 
£33 million (2011: £40 million) as the business matures and 
in-force policy numbers fall. 

Total operating profi t for 2012 from M&G and Prudential Capital 
increased by 4 per cent from £357 million in 2011 to £371 million 
in 2012, primarily refl ecting positive net infl ows into M&G during 
2011 and 2012.

Eastspring Investments reported operating profi t of £75 million, 
down by £5 million from the £80 million recognised in 2011. This 
refl ects a broadly unchanged level of fee income with the effect 
of higher fund values offset by a shift in business mix towards 
bond mandates, together with increased costs as the business 
develops the Eastspring Investments platform and expands into 
new markets.

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1  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 of 
the IFRS fi  nancial statements.

 
 
 
 
50

Business review  Prudential plc Annual Report 2012

Financial review continued

IFRS basis results – Analysis of long-term insurance business pre-tax IFRS operating profi  t based on longer-term 
investment returns by driver 

AER

2012

Operating 
profi  t

£m 

Average
liability
note (ii)
£m 

1,074  62,174 
1,077  78,807 
311  95,681 

Margin
note (i)
bps 

173 
137 
33 

1,032 
1,669 

Operating 
profi  t

£m 

1,065 
870 
331 
736 
1,425 

AER

2011

Average
liability
note (ii)
£m 

57,417 
68,298 
93,056 

Margin 
note (i)
bps 

185 
127 
36 

Operating 
profi  t

£m 

1,072 
875 
331 
729 
1,404 

CER

2011

Average
liability
note (ii)
£m 

57,572 
68,331 
92,946 

Margin
note (i)
bps 

186 
128 
36 

4,195 
(1,997)
(1,248) 143,321 

(48)% (1,783)
(87)

3,681 
(1,043) 125,715 

(48)% (1,782)
(83)

3,678 
(1,039) 125,903 

(48)%
(82)

406 
205 
51 

2,580 

237 
200 
–

2,038 

243 
201 
–

2,034 

Spread income
Fee income 
With-profi ts
Insurance margin
Margin on revenues
Expenses:

Acquisition costsnote (iii)
Administration expenses
DAC adjustmentsnote (iv)

Expected return on shareholder assets
Gain on China Life (Taiwan) shares

Operating profi t based on longer-term 

investment returns

Notes
(i)  Margin represents the operating return earned in the year as a proportion of the relevant class of policyholder liabilities excluding unallocated surplus. 
(ii) 

For UK and Asia, opening and closing policyholder liabilities have been used to derive an average balance for the year, as this is seen as a good proxy 
for average balances throughout the year. The calculation of average liabilities for Jackson is derived from month-end balances throughout the year as 
opposed to opening and closing balances only. Liabilities held in the general account for variable annuity living and death guaranteed benefi  ts together 
with other amounts on which no spread income is earned (eg REALIC liabilities), are excluded from the calculation of the average. In addition for REALIC, 
which are included in the average liability to calculate the administration expense margin, the calculation excludes the liabilities reinsured to (and in 
essence retained by) Swiss Re immediately prior to the acquisition by Jackson.

(iii)  Acquisition cost ratio represents shareholder acquisition costs as a percentage of total APE including with-profi  ts sales. Acquisition costs include only 

those relating to shareholders. 

(iv)  DAC adjustments have been adjusted for the retrospective application of the accounting policy change described in the basis of preparation and 

note A5 of the IFRS fi  nancial statements.

Spread income earned in 2012 was £1,074 million, £9 million 
higher than the amount received in the prior year of £1,065 million. 
As expected the margin secured has fallen from 185 basis points 
in 2011 to 173 basis points in 2012 principally due to spread 
compression in the US general account business, down from 
258 basis points in 2011 to 239 basis points in 2012. Further 
reductions in this source of income are anticipated in the next 
few years if the current low interest rate environment persists.

Fee income has increased by 24 per cent to £1,077 million driven 
by the 15 per cent increase in the Group’s average unit-linked 
liabilities, which principally refl ects the £8 billion net infl ows into 
Jackson’s separate accounts as well as positive net fl ows in Asia’s 
linked business in 2012. The fee income margin has increased 
from 127 basis points in 2011 to 137 basis points in 2012 as 
Jackson, where the fee margin is higher, contributes a greater 
proportion to the Group total fee income. 

With-profi ts income has fallen from £331 million in 2011 to 
£311 million in 2012 in line with reductions in annual bonus rates 
on UK with-profi ts policies.

Insurance margin has increased by 40 per cent from £736 million 
in 2011 to £1,032 million in 2012 mainly due to the continued 
success of the health and protection strategy in Asia and an 
increase in guarantee fees in the US. 2012 also includes four 
months of revenue from REALIC amounting to £87 million 
following its acquisition by Jackson in September 2012.

Margin on revenues principally comprises amounts deducted 
from premiums to cover acquisition costs and administration 
expenses. The margin has increased by 17 per cent from 
£1,425 million in 2011 to £1,669 million in 2012. This increase 
is driven by Asia and primarily refl ects higher premium income 
levels in the year. 

Acquisition costs have increased in absolute terms to 
£1,997 million, in line with the increased new business sales. 
Expressed as a percentage of new business APE, 2012 has 
remained constant with 2011 at 48 per cent.

Administration expenses have increased to £1,248 million, 
principally refl ecting the growth of the business in the year. 
Expressed as a ratio  to average liabilities, acquisition costs 
have increased from 83 basis points in 2011 to 87 basis points 
in 2012. This refl ects changes in business mix and the increased 
proportion of commission on new sales being taken by US 
distributors on an annual as opposed to an initial basis.

DAC adjustments are a net benefi t to the result as the deferral 
of current year's acquisition costs exceeds the amortisation 
of previously deferred costs. This net benefi t increased from 
£237 million in 2011 to £406 million in 2012. This increase arises 
in the US (where DAC adjustments were £442 million in 2012 
compared with £228 million in 2011), refl ecting a return to more 
normal levels of DAC amortisation in 2012. 2011 included a 
£190 million charge for accelerated DAC amortisation, representing 
the reversal of the benefi t received in 2008 from the use of the 
mean reversion formula.

Financial review

Prudential plc Annual Report 2012

51

IFRS basis results – Margin analysis of asset management pre-tax IFRS operating profi  t based on longer-term 
investment returns by driver 

Operating incomenote (i)
Operating profi t based on longer-term investment returns

Average funds under management (FUM), including 49.99% 

proportional share of PPM South Africa
Average FUM, excluding PPM South Africa
Margin based on operating incomenote (ii)
Cost/income rationote (iii)

Operating incomenote (i)
Operating profi t based on longer-term investment returns

Average funds under management (FUM), including 
49.99% proportional share of PPM South Africa

Average FUM, excluding PPM South Africa
Margin based on operating incomenote (ii)
Cost/income rationote (iii)

2012  £m

Eastspring
 Investments

PruCap

US

Total

201 
75 

120 
51 

296 
39 

1,351 
485 

M&G
note (i)

734 
320 

£209.0bn
£205.1bn
36 bps
59%

£55.0bn
37 bps
64%

2011  £m

Eastspring
 Investments

PruCap

US

Total

196 
80 

122 
56 

249 
24 

1,233 
461 

M&G
note (i)

666 
301 

£195.1bn
£190.9bn
35 bps
61%

£51.4bn
38 bps
62%

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Notes
 (i)  Operating income is presented net of commissions and excludes performance related fees, and for M&G carried interest on private equity investments. 

Following the divestment in 2012 of M&G’s holding in PPM South Africa from 75 per cent to 49.99 per cent and its treatment from 2012 as an associate, 
M&G’s operating income and expense shown in the table above, no longer includes any element from PPM South Africa, with the share of associate’s 
results being presented in a separate line. In order to avoid year-on-year distortion, in the table above the 2011 operating income, margin and cost/income 
ratio refl  ect the retrospective application of the basis of presentation for 2011 results.

(ii)  Margin represents operating income as defi  ned in note (i) above as a proportion of average FUM, being the average of monthly FUM, excluding 

PPM South Africa. The comparatives have been altered to present 2011 on the same basis.

(iii)  Cost/income ratio represents cost as a percentage of operating income as defi  ned in note (i) above. M&G’s operating income and expense excludes any 

contribution from M&G’s associate, PPM South Africa.

M&G’s recent growth has seen average funds under 
management, excluding PPM South Africa, increase from 
£190.9 billion during 2011 to £205.1 billion in 2012. This has led 
to a 10 per cent increase in operating income to £734 million, 
equivalent to a margin of 36 basis points, an increase from 
35 basis points in 2011. M&G continues to focus on cost control 
and the effi ciencies created as the scale of the business grows. 
The benefi t of this operational leverage is evident in an 
improvement in the cost to income ratio from 61 per cent in 
2011 to 59 per cent in 2012.

At Eastspring Investments strong net infl ows and positive market 
movements have led to an increase in average funds under 
management from £51.4 billion to £55.0 billion, with operating 
income rising from £196 million to £201 million. As the growth in 
funds stemmed principally from internal clients and fi xed income 
mandates, the average fee margin declined from 38 basis points 
in 2011 to 37 basis points in 2012. Continued investment in 
developing the Eastspring Investment platform contributed 
to a higher cost to income ratio of 64 per cent in 2012 
(2011: 62 per cent).

 
 
 
 
52

Business review  Prudential plc Annual Report 2012

Financial review continued

IFRS basis profi  t aft  er tax 

Operating profi  t based on longer-term investment returns
Short-term fl uctuations in investment returns:

– Insurance operations
– Other operations

Shareholders’ share of actuarial and other gains and losses on defi ned benefi t pension schemes
Gain on dilution of Group holdings
Amortisation of acquisition accounting adjustments arising on the purchase of REALIC

Profi  t before tax attributable to shareholders
Tax charge attributable to shareholders’ profi t
Non-controlling interests

Profi  t for the year attributable to shareholders 

AER

2012  £m 

2,533 

122 
82 
204 
50 
42 
(19)

2,810 
(613)
–

2,197 

2011  £m
note

2,027 

(100)
(120)
(220)
21 
–
–

1,828 
(409)
(4)

1,415 

Note
Comparatives adjusted for retrospective application of the accounting policy change  for deferred acquisition costs as discussed in note A5 of the 
IFRS fi  nancial statements.

IFRS basis profi  t aft  er tax 
The 2012 total profi t before tax attributable to shareholders was 
54 per cent higher at £2,810 million in 2012 (2011: £1,828 million)1. 
The improvement predominantly refl ects the increase in 
operating profi t based on longer-term investment returns, and 
the positive investment market returns earned in the year.

IFRS operating profi t is based on longer-term investment return 
assumptions rather than actual investment returns arising in the 
year. The difference between actual investment returns recorded 
in the income statement and longer-term returns is shown in the 
analysis of profi ts as short-term fl uctuations in investment returns.

IFRS short-term fl  uctuations in investment returns
Short-term fl uctuations in investment returns for our insurance 
operations of positive £122 million comprised of positive 
£76 million for Asia, negative £90 million in the US and positive 
£136 million in the UK. 

The positive short-term fl uctuations of £76 million for our Asia 
operations in 2012  relates to unrealised gains on bond assets held 
across the region following the fall in long-term yields in the period. 

The combination of higher equity markets and lower market volatility 
in the US has reduced the technical reserves held for the variable 
annuity guarantees. This favourable effect was more than offset by 
the net unrealised value movement on derivative instruments held to 
manage the Group’s exposure to these guarantees, producing a net 
£90 million negative fl uctuation in our US operation.

The positive short-term fl uctuations of £136 million for our UK 
operations primarily refl ect net valuation gains on fi xed income 
assets supporting the capital of the shareholder-backed annuity 
business.

Short-term fl uctuations for other operations were positive 
£82 million. This primarily represents appreciation on Prudential 
Capital’s bond portfolio partially offset by net realised and 
unrealised losses in the year on  derivatives held centrally to 
manage market risks.

Shareholders’ share of actuarial and other gains 
and losses on defi  ned benefi  t pension schemes
The shareholders’ share of actuarial and other gains and losses 
on defi ned benefi t pension schemes of positive £50 million 
(2011: positive £21 million) mainly refl ects the partial recognition 
of actuarial surplus in the Prudential Staff Pension Scheme 
following the results of the triennial valuation, further details 
of which are given in note I3 of the IFRS basis results.

Gain on dilution of Group holdings
On 22 February 2012, M&G completed transactions to reduce 
its majority holding in PPM South Africa from 75 per cent to 
49.99 per cent. Under IFRS the transactions give rise to a gain 
on dilution of £42 million, which has been excluded from the 
Group’s IFRS operating profi t.

Amortisation of acquisition accounting adjustments 
arising on the purchase of REALIC
On 4 September 2012, Jackson completed the acquisition of 
100 per cent of the issued share capital of SRLC America Holding 
Corp. (SRLC), and its primary operating subsidiary, REALIC for a 
total cash consideration of £370 million. The amortisation primarily 
comprises the difference between the yield on the acquired 
investments based on market values at acquisition and historic 
investment income on book yields recognised in IFRS operating 
profi t. Movement in the fair value acquisition adjustments on the 
value of business acquired and policyholder liabilities is also 
included. Further details are given in note I1 of IFRS basis results.

Eff  ective tax rates 
The effective rate of tax on operating profi t based on longer-term 
investment returns was 23 per cent (2011: 21 per cent). The 2011 
effective rate had benefi ted from utilising carried forward tax 
losses for which no deferred tax asset had been recognised.

The effective rate of tax on the total IFRS profi t was 22 per cent 
(2011: 22 per cent). In both 2012 and 2011 we have benefi ted 
from reductions in the main UK corporation tax rate – 28 per cent 
to 26 per cent in 2011 and 26 per cent to 24 per cent in 2012.

Note
1  Comparatives adjusted for retrospective application of the accounting 
policy change for deferred acquisition costs as discussed in note A5 of 
the IFRS fi  nancial statements.

Financial review

Prudential plc Annual Report 2012

53

EEV results

EEV basis operating profi  t based on longer-term investment returns

Insurance business:

Asia
US
UK
Development expenses

Long-term business profi  t

UK general insurance commission
Asset management business:

M&G (including Prudential Capital)
Eastspring Investments
Curian
US broker-dealer and asset management

Other income and expenditure
RPI to CPI infl ation measure change on defi ned benefi t 

pension schemes(note) 

Solvency II implementation costs
Restructuring costs

Total EEV basis operating profi  t 

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2012  £m

AER

2011  £m
(note)

CER

Change  %

2011  £m
(note) 

Change  %

1,960 
1,610 
866 
(7)

4,429 

33 

371 
75 
15 
24 

4,947 

(554)

–
(50)
(22)

1,764 
1,431 
853 
(5)

4,043 

40 

357 
80 
6 
18 

4,544 

(536)

45 
(56)
(19)

4,321 

3,978 

11 
13 
2 
(40)

10 

(18)

4 
(6)
150 
33 

9 

(3)

–
11 
(16)

9 

1,747 
1,448 
853 
(5)

4,043 

40 

357 
79 
6 
18 

4,543 

(536)

45 
(56)
(18)

3,978 

12 
11 
2 
(40)

10 

(18)

4 
(5)
150 
33 

9 

(3)

–
11 
(22)

9 

Note
During 2011 the Group altered its assumptions for future statutory increases to pension payments for its UK defi  ned benefi  t pension schemes. This refl  ects the 
UK government’s decision to change the basis of indexation from RPI to CPI. 

Prudential Group’s total EEV basis operating profi t based on 
longer-term investment returns was £4,321 million in 2012, 
9 per cent higher than the £3,978 million earned in 2011.

Long-term business operating profi t generated by the Group 
was £4,429 million (2011: £4,043 million). This profi t comprises:

 AAAAAAAAAAAAA New business profi t of £2,452 million (2011: £2,151 million);

 AAAAAAAAAAAAA In-force profi t of £1,984 million (2011: £1,897 million); and

 AAAAAAAAAAAAA Negative £7 million for development expenses 

(2011: negative £5 million).

New business profi t at £2,452 million was 14 per cent higher 
than last year, refl ecting a 14 per cent increase in new business 
APE. The higher sales volumes and pricing actions coupled with 
favourable business mix mitigated the pressure on margins from 
the low level of long-term interest rates. 

The new business profi t for the Asia business increased by 
18 per cent to £1,266 million compared to £1,076 million in 
2011. The growth in new business profi t was driven by Indonesia, 
Singapore and Malaysia refl ecting strong volume growth in 
Indonesia and Singapore and favourable product mix changes 
in Malaysia. Jackson in the US delivered new business profi t of 
£873 million, an increase of 7 per cent compared to £815 million. 
Throughout 2012, Jackson proactively adjusted pricing and 
product features to respond to both market conditions and the 
competitive environment, actions which counteracted the 
adverse effect of lower long-term yields and tighter spreads. 
UK new business profi t increased by 20 per cent to £313 million 
in 2012 compared to £260 million in 2011 and includes the 
benefi t of two bulk annuity buy-ins in 2012. This increase 
refl ected higher sales volumes, and a favourable change in 
product mix towards higher margin individual annuities and 
with-profi ts bonds.

 
 
 
 
 
 
 
 
54

Business review  Prudential plc Annual Report 2012

Financial review continued 

EEV basis operating profi  t based on longer-term 
investment returns continued
The contribution to operating profi t from life in-force business 
was £1,984 million (2011: £1,897 million) and comprises 
£1,493 million (2011: £1,447 million) from the unwind of the 
discount on the opening embedded value and other expected 
returns, and £491 million (2011: £450 million) from the effect of 
operating assumption changes, experience variances and other 
items. The unwind of discount and other expected returns is 
£46 million higher than 2011 with the growth in the business 
more than offsetting the effect on this profi t measure of lower 
interest rates. The economic effects have adversely affected the 
unwind and other expected returns by an estimated £83 million. 

Asia continues to be the highest contributor to the Group’s life 
profi t, contributing £1,960 million in 2012 (2011: £1,764 million). 
Included in Asia’s result is £694 million of profi t from in-force 
business (2011: £688 million) which includes an overall positive 
contribution from operating experience and assumption changes 
of £95 million (2011: £75 million).  

US life in-force profi t was higher at £737 million in 2012 
compared to £616 million in 2011, with 2012 including £19 million 
of post-acquisition profi t from REALIC. Overall experience and 
operating assumption changes contributed positive £325 million 
towards in-force profi ts compared to £267 million in 2011. Within 
these amounts, swap transactions undertaken from 2010 to more 
closely match the overall asset and liability duration contributed 
enhanced profi ts with an overall spread gain of £205 million 
(2011: £152 million). 

UK life in-force profi t was lower at £553 million (2011: £593 million) 
and included £482 million (2011: £485 million) from the unwind 
of the discount rate on the opening embedded value. Other 
in-force profi ts totalled £71 million (2011: £108 million) which 
includes a charge of £52 million for the annuity business 
refl ecting the net impact of strengthening longevity 
assumptions, gains on portfolio rebalancing, and releases of 
margins previously held in the balance sheet. Included in both 
years are the benefi cial effects on future profi ts arising from the 
reduction in UK corporation taxes enacted in both periods; 
in 2012 this amounted to £87 million, while in 2011 it amounted 
to £79 million.

Financial review

Prudential plc Annual Report 2012

55

EEV basis profi  t aft  er tax 

EEV basis operating profi t based on longer-term investment returns
Short-term fl uctuations in investment returns:

– Insurance operations
– Other operations

Mark to market value movements on core borrowings
Shareholders’ share of actuarial and other gains and losses on defi ned benefi t pension schemes 
Effect of changes in economic assumptions 
Gain on dilution of Group holdings
Gain on acquisition of REALIC 

Profi  t before tax attributable to shareholders
Tax charge attributable to shareholders’ profi t
Non-controlling interests

Profi  t for the year attributable to shareholders

AER

2012  £m 

2011  £m

4,321 

3,978 

456 
82 
538 
(380)
62 
(16)
42 
453 

5,020 
(1,207)
–

3,813 

(787)
(120)
(907)
(14)
23 
(158)
–
–

2,922 
(776)
(4)

2,142 

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EEV basis profi  t aft  er tax
The 2012 total profi ts before tax attributable to shareholders was 
72 per cent higher at £5,020 million (2011:  £2,922 million). The 
improvement predominantly refl ects the increase in operating 
profi t based on longer-term investment returns, improved 
markets and the gain posted on this reporting basis on the 
acquisition of REALIC.

EEV operating profi t is based on longer-term investment return 
assumptions rather than actual investment returns achieved. 
Short-term fl uctuations in investment returns represent the 
difference between the actual investment return and those 
assumed in arriving at the reported operating profi t.

EEV Short-term fl  uctuations in investment returns 
Short-term fl uctuations in investment returns for insurance 
operations of positive £456 million comprised of positive 
£395 million for Asia, negative £254 million for our US 
operations and positive £315 million in the UK. 

In Asia, positive short-term fl uctuations in investment returns 
of £395 million (2011: negative £155 million) principally refl ect 
unrealised bond and equity gains following market movements 
in the year, principally in Hong Kong, Singapore and Taiwan. 

In the US, short-term fl uctuations in investment returns were 
negative £254 million (2011: negative £491 million). This includes 
the net value movements on derivatives held to manage the 
Group’s equity and interest rate exposures offset by the positive 
impact of equity market increases on the expected level of future 
fee income from the variable annuity separate accounts. 

For our UK business, the short-term fl uctuations in investment 
returns were positive £315 million (2011: negative £141 million). 
This arises principally because the actual 2012 investment return 
of the with-profi ts fund (covering policyholder liabilities and 
unallocated surplus) of 9.8 per cent was higher than the 
longer-term assumed rate of 5.0 per cent.

Mark to market value movement on core borrowings
The mark to market value movement on core borrowings of 
negative £380 million in 2012 refl ects the effect on the market 
value of Prudential’s borrowings from reductions in both interest 
rates and credit spreads.

Shareholders’ share of actuarial and other gains 
and losses on defi  ned benefi  t pension schemes
The shareholders’ share of actuarial and other gains and 
losses on defi ned benefi t pension schemes on the EEV basis 
comprises the IFRS charge attributable to shareholders, and 
the shareholders’ share of movements in the scheme assets and 
liabilities attributable to the PAC with-profi ts fund. On the EEV 
basis there was a gain of £62 million (2011: gain of £23 million) 
mainly refl ecting the partial recognition of actuarial surplus in 
the Prudential Staff Pension Scheme following the results of the 
triennial valuation, further details of which are given in note 7 
of EEV basis results. 

 
 
 
 
56

Business review  Prudential plc Annual Report 2012

Financial review continued

EEV basis profi  t aft  er tax  continued
Eff  ect of changes in economic assumptions
The effect of changes in economic assumptions of negative 
£16 million, comprises negative £149 million for Asia, positive 
£85 million for the US and positive £48 million for the UK. 
These refl ect the aggregate effects of the reduction in long-term 
yields and the associated decrease in risk discount rates across 
these businesses.

The adverse changes in economic assumptions for Asia of 
negative £149 million primarily refl ects the impact of lower 
interest rates and projected fund earned rates in Hong Kong, 
partially offset by the impact of a lower discount rate for 
Indonesia and Malaysia. 

In our US business, economic effects totalled positive £85 million, 
principally refl ecting the 50 basis point reduction in the allowance 
for short-term credit risk for our fi xed annuity business, as the 
market stabilises and credit spreads reduce. 

In the UK, the positive £48 million represents the net impact on 
future profi ts of reduced bond yields, where the negative impact 
on with-profi ts has been more than offset by the positive 
shareholder annuity impact.

Gain on dilution of Group holdings
On 22 February 2012, M&G completed transactions to reduce 
its majority holding in PPM South Africa from 75 per cent to 
49.99 per cent, giving rise to gain on dilution of £42 million.

Gain on acquisition of REALIC
On 4 September 2012, Jackson completed acquisition of 
100 per cent issued share capital of SRLC America Holding Corp., 
and its primary operating subsidiary, REALIC. The embedded 
value of the acquired business at that date of £823 million was 
higher than the consideration of £370 million resulting in a gain 
on acquisition of £453 million. In line with fi nancial reporting 
guidelines this gain has been recognised in full as a profi t in 
the year. 

Eff  ective tax rates 
The 2012 effective rate on operating profi t based on longer-term 
investment returns of 26 per cent was consistent with the 
equivalent rate in 2011. The 2012 effective rate of tax on total 
EEV profi t of 24 per cent was lower than the equivalent rate in the 
previous year (2011: 27 per cent), refl ecting changes in the 
composition of non-operating items.

Financial review

Prudential plc Annual Report 2012

57

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Earnings and dividends per share 

Earnings per share (EPS)

Basic EPS based on operating profi t after tax and non-controlling interests

IFRSnote
EEV

Basic EPS based on total profi t after tax and non-controlling interests

IFRSnote
EEV

2012  pence 

2011  pence

76.8 
125.0 

86.5 
150.1 

62.8 
115.7 

55.8 
84.6 

Note
Comparatives adjusted for retrospective application of the accounting policy change for deferred acquisition costs as discussed in note A5 of the 
IFRS fi  nancial statements.

Dividend per share 
Interim dividends are recorded in the period in which they are 
paid. Final dividends are recorded in the period in which they are 
approved by shareholders. The fi nal dividend for the year ended 
31 December 2011 of 17.24 pence per ordinary share was paid 
to eligible shareholders on 24 May 2012 and the 2012 interim 
dividend of 8.4 pence per ordinary share was paid to eligible 
shareholders on 27 September 2012.

The Board has decided to rebase the full year dividend 
upwards by 4 pence, refl ecting the strong progress made in 
both the earnings and free surplus generation of the business 
and in the delivery of our fi nancial objectives. In line with this, 
the directors recommend a fi nal dividend of 20.79 pence 
per share (2011: 17.24 pence), which brings the total dividend 
for the year to 29.19 pence (2011: 25.19 pence), representing 
an increase of 15.9 per cent over 2011.

The 2012 fi nal dividend of 20.79 pence per ordinary share will 
be paid on 23 May 2013 in sterling to shareholders on the 
principal register and the Irish branch register at 6.00pm BST on 
Tuesday, 2 April 2013 (Record Date), and in Hong Kong dollars 
to shareholders on the Hong Kong branch register at 4.30pm 
Hong Kong time on the Record Date (HK Shareholders). 

Holders of US American Depositary Receipts (US Shareholders) 
will be paid their dividends in US dollars on or about 3 June 2013. 
The fi nal dividend will be paid on or about 30 May 2013 in 
Singapore dollars to shareholders with shares standing to 
the credit of their securities accounts with The Central 
Depository (Pte.) Limited (CDP) at 5.00pm Singapore time 
on the Record Date (SG Shareholders). The dividend payable 
to the HK Shareholders will be translated using the exchange 
rate quoted by the WM Company at the close of business on 
12 March 2013. The exchange rate at which the dividend 
payable to the SG Shareholders will be translated into SG$, 
will be determined by CDP. The dividend will distribute an 
estimated £532 million of shareholders’ funds.

Shareholders on the principal register and Irish branch register 
will be able to participate in a Dividend Reinvestment Plan. 

The Board will maintain its focus on delivering a growing 
dividend from this new higher base, which will continue to 
be determined after taking into account the Group’s fi nancial 
fl exibility and our assessment of opportunities to generate 
attractive returns by investing in specifi c areas of the business. 
The Board believes that in the medium term a dividend cover 
of around two times is appropriate.

 
 
 
 
58

Business review  Prudential plc Annual Report 2012

Financial review continued

Movement on shareholders’ funds

Operating profi t based on longer-term investment returns
Items excluded from operating profi t

Total profi  t before tax
Tax  and non-controlling interests

Profi  t for the year
Exchange movements, net of related tax
Unrealised gains and losses on Jackson securities classifi ed 

as available for salenote (b)

Dividends
New share capital subscribed
Other

Net increase in shareholders’ funds
Shareholders’ funds at beginning of the year

Shareholders’ funds at end of the year

Comprising

Long-term business:
Free surplusnote (c)
Required capital 

Net worth 
Value of in-force

Total
Other businessnote (d)

Total(note e)

IFRS  £m

2012

2,533 
277 

2,810 
(613)

2,197 
(216)

387 
(655)
17 
65 

1,795 
8,564 

10,359 

2011
AER
note (a)

2,027 
(199)

1,828 
(413)

1,415 
(105)

349 
(642)
17 
9 

1,043 
7,521 

8,564 

EEV  £m

2012

4,321 
699 

5,020 
(1,207)

3,813 
(469)

–
(655)
17 
100

2,806 
19,637

22,443

2,957 
3,898 

6,855 
15,411 

22,266 
177

22,443 

2011
AER

3,978 
(1,056)

2,922 
(780)

2,142 
(158)

–
(642)
17 
71 

1,430 
18,207 

19,637 

2,839 
3,447 

6,286 
13,364 

19,650 
(13)

19,637 

Notes
(a)   Comparatives adjusted for retrospective application of the accounting policy change for deferred acquisition costs as discussed in note A5 of the 

IFRS fi  nancial statements.

(b)  Net of related changes to deferred acquisition costs and tax.
(c) 

The £1,364 million free surplus generated by the long-term business (net of new business investment and market related movements and investment in 
REALIC) in the year, has been used to pay £921 million to the holding company.
Shareholders’ funds for other than long-term business comprises: 

(d) 

Asset management operationsnote
Holding company net borrowings
Other, net

Total shareholders' funds for other business

2012  £m

2011  £m

1,937 
(2,282)
522 

177 

1,783 
(2,188)
392 

(13)

Note
Including goodwill of £1,230 million for 31 December 2012 and 31 December 2011.

(e) 

EEV shareholders’ funds excluding goodwill attributable to shareholders at 31 December 2012 is £20,974 million (31 December 2011: £18,172 million).

EEV shareholders’ funds 
The shareholders’ funds at 31 December 2012 relating to 
long-term business of £22.3 billion comprise £9.5 billion 
(up 11 per cent from 31 December 2011) for our Asia 
long-term business operations, £6.0 billion (up 19 per cent from 
31 December 2011) for our US long-term business operations 
and £6.8 billion (up 12 per cent from 31 December 2011) for our 
UK long-term business operations.

At 31 December 2012, the embedded value for our Asian 
long-term business operations was £9.5 billion, with £8.0 billion 
(up £0.9 billion from 2011) being in the South-east Asia countries 
of Indonesia, Malaysia, the Philippines, Singapore, Thailand and 
Vietnam together with Hong Kong. For Prudential’s other Asian 
markets, the embedded value was £1.5 billion in aggregate, 
broadly unchanged from 2011.

 
 
 
Financial review

Prudential plc Annual Report 2012

59

Free surplus and holding company cash fl  ow

Overview
The Group manages its internal cash fl ow by focusing on the free 
surplus generated by the life and asset management businesses. 
Remittances are, however, made as and when required by the 
holding company with excess surplus being left in the businesses 
where it can be redeployed most profi tably. 

Free surplus generation 
Sources and uses of free surplus generation from the 
Group’s insurance and asset management operations
The Group’s free surplus at the end of the year comprises free 
surplus for the insurance businesses, representing the excess 
of the net worth over the required capital included in the EEV 
results, and IFRS net assets for the asset management businesses 
excluding goodwill. 

The free surplus generation for the insurance business represents 
amounts maturing from the in-force operations during the year 
less the investment in new business. For asset management 
operations we have defi ned free surplus generation to be the 
total post-tax IFRS profi t for the year.

The Group’s free surplus generated also includes the general 
insurance commission earned during the year and excludes 
foreign exchange, capital movements, shareholders’ other 
income and expenditure and centrally arising restructuring 
and Solvency II implementation costs.

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The total movement in free surplus net of tax in the year can be analysed as follows: 

Free surplus generation
Expected in-force cash fl ows (including expected return on net assets)

– Life operations
– Asset management and other operations

Changes in operating assumptions and experience variances
RPI to CPI infl ation measure change on defi ned benefi t pension schemes

Underlying free surplus generated in the year from in-force business
Investment in new business

Underlying free surplus generated in the year
Market-related items
Gain on dilution of Group holdings
Acquisition of REALIC

Free surplus generated in the year 
Net cash remitted by the business units
Other movements (including foreign exchange effects) and timing differences 

Total movement during the year
Free surplus at 1 January

Free surplus at end of year

Comprised of:

Free surplus relating to long-term insurance business
Free surplus of other insurance business
IFRS net assets of asset management businesses excluding goodwill

Total free surplus

2012  £m 

2011  £m

2,405 
2,019 
386 
295 
–

2,700 
(618)

2,082 
(79)
42 
(169)

1,876 
(1,200)
(408)

268 
3,421 

3,689 

2,957 
25 
707 

3,689 

2,335 
1,972 
363 
168 
33 

2,536 
(553)

1,983 
(531)
–
–

1,452 
(1,105)
(264)

83 
3,338 

3,421 

2,839 
29 
553 

3,421 

 
 
 
 
 
60

Business review  Prudential plc Annual Report 2012

Financial review continued

Free surplus and holding company cash fl  ow continued
During 2012 Prudential generated underlying free surplus from 
the in-force book of £2,700 million (2011: £2,536 million) despite 
lower investment return conditions, refl ecting the progress we 
have made in growing the portfolio of business and our focus 
on managing the in-force book for value. Changes in operating 
assumptions and experience variances were £295 million in 2012 
compared with £168 million in 2011. These variances included 
positive £80 million from Asia (2011: positive £52 million), 
which in 2012 included £51 million from the sale of the Group’s 
share-holding in China Life Insurance Company of Taiwan. 
The US continued to record strong positive variances of 
£219 million (2011: positive £154 million), which included 
a signifi cant level of favourable spread experience. These 
variances also included a reduced negative £4 million from 
the UK (2011: negative £38 million). 2011 also benefi ted from 
a one-off credit of £33 million arising from a reduction in the 
liabilities of the Group’s defi ned benefi t pension schemes 
following the UK Government’s decision to change the basis 
of indexation from RPI to CPI, which did not reoccur in 2012.

Underlying free surplus generated from in-force business 
has been used by our life businesses to invest in new business. 
Investment in new business has increased by 12 per cent to 
£618 million in 2012. This compares to a 14 per cent increase 
in sales and a 14 per cent increase in new business profi t.

Market-related movements of negative £79 million in 2012 
includes negative £330 million from the US, principally refl ecting 
the valuation movements of derivatives, net of movements in 
reserves held for variable annuity guarantees refl ecting market 
movements in the year. Offsetting these amounts are positive 
£114 million in Asia, positive £53 million from the UK and positive 
£84 million from our asset management business primarily 
refl ecting in part the impact of lower bond yields on bond 
values in the year. 

The acquisition of REALIC consumed £169 million of free surplus.

In contrast free surplus benefi ted by £42 million as a result of 
the divestment of M&G’s holding in PPM South Africa from 
75 per cent to 49.99 per cent.

Financial review

Prudential plc Annual Report 2012

61

2012  £m

Asia
insurance 
operations

US 
insurance 
operations

UK 
insurance 
operations

(292)
97 

(195)
1,177 

982 
284 

1,266 

1,897 
>20%

(281)
271 

(10)
578 

568 
305 

873 

(45)
86 

41 
200 

241 
72 

313 

1,462 
>20%

836 
>20%

AER

2011  £m

Asia
insurance 
operations

US 
insurance 
operations

UK 
insurance 
operations

(297)
97 

(200)
1,011 

811 
265 

1,076 

1,660 
>20% 

(54)
77 

23 
172 

195 
65 

260 

746 
>20% 

(202)
232 

30 
500 

530 
285 

815 

1,275 
>20% 

CER

2011  £m

Asia
insurance 
operations

US 
insurance 
operations

UK 
insurance 
operations

(295)
96 

(199)
1,003 

804 
261 

1,065 

1,642 
>20% 

(205)
235 

30 
506 

536 
289 

825 

1,290 
>20% 

(54)
77 

23 
172 

195 
65 

260 

746 
>20% 

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Group 
total 

(618)
454 

(164)
1,955 

1,791 
661 

2,452 

Group 
total 

(553)
406 

(147)
1,683 

1,536 
615 

2,151 

Group 
total 

(554)
408 

(146)
1,681 

1,535 
615 

2,150 

Value created through investment in new business by life operations

Free surplus invested in new business
Increase in required capital

Net worth invested in new business
Value of in-force created by new business

Post-tax new business profi t for the year
Tax

Pre-tax new business profi t for the year

New business sales (APE)
Internal rate of returnnote

Free surplus invested in new business
Increase in required capital

Net worth invested in new business
Value of in-force created by new business

Post-tax new business profi t for the year
Tax

Pre-tax new business profi t for the year

New business sales (APE)
Internal rate of returnnote

Free surplus invested in new business
Increase in required capital

Net worth invested in new business
Value of in-force created by new business

Post-tax new business profi t for the year
Tax

Pre-tax new business profi t for the year

New business sales (APE)
Internal rate of returnnote

Note
The internal rate of return (IRR) is equivalent to the discount rate at which the present value of the post-tax cash fl  ows expected to be earned over the lifetime 
of the business written in shareholder-backed life funds is equal to the total invested capital to support the writing of the business. The capital included in the 
calculation of the IRR is equal to the amount required to pay acquisition costs and set up statutory reserves less premiums received, plus encumbered capital. 
The impact of the time value of options and guarantees is included in the calculation.

 
 
 
 
In the UK, we continue to manage capital with discipline and 
have achieved a 20 per cent increase in new business profi t, while 
investing 17 per cent less capital at £45 million (2011: £54 million). 
For each £1 million of free surplus invested, therefore, we 
generated £5.4 million of post-tax new business contribution to 
embedded value (2011: £3.6 million) benefi ting from favourable 
changes in business mix. These sustained levels of high capital 
effi ciency in the UK refl ect our strategy of participating 
selectively in the UK’s retirement savings and income market, 
focusing on those products and distribution mechanisms which 
meet our strict high return and short payback characteristics. 
The average free surplus undiscounted payback period for 
shareholder-backed business written in 2012 was three years 
(2011: four years). 

62

Business review  Prudential plc Annual Report 2012

Financial review continued

Value created through investment in new business 
by life operations continued 
Overall, the Group wrote £4,195 million of sales on an APE 
basis in 2012 (2011: £3,681 million) generating a post-tax new 
business contribution to embedded value of £1,791 million 
(2011: £1,536 million). To support these sales, we invested 
£618 million of capital (2011: £553 million) equivalent to 
23 per cent (2011: 22 per cent) of underlying free surplus 
generated by the life in-force and asset management businesses. 

In Asia, we generated an 18 per cent increase in new business 
profi t despite investing 2 per cent less capital at £292 million 
(2011: £297 million). In other words, for each £1 million of free 
surplus invested we generated £3.4 million of post-tax new 
business profi t (2011: £2.7 million). This improved capital 
effi ciency refl ects the benefi t of pricing actions and a shift 
in mix towards those products and geographies with lower 
strain and higher return characteristics. The average free 
surplus undiscounted payback period for business written 
in 2012 was three years (2011: three years).

In the US, investment in new business was £281 million 
(2011: £202 million), an increase of 39 per cent, and compares 
to a 7 per cent increase in new business profi t in the year. 
Consequently, for each £1 million of free surplus invested we 
generated £2.0 million of post-tax new business contribution 
to embedded value (2011: £2.6 million). The higher capital 
consumption per unit of profi t refl ects a more punitive valuation 
interest rate being used to establish liabilities upon policy 
inception following recent falls in interest rates. Notwithstanding 
this effect, the internal rates of return achieved in the US remain 
attractive at above 20 per cent, and the fast payback nature of the 
business written means that the initial capital outlay is recouped 
quickly. The average free surplus undiscounted payback period 
for business written in 2012 was two years (2011: one year).

Financial review

Prudential plc Annual Report 2012

63

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2012  £m 

2011  £m

216 

101 
(4)
97 

313 

249 

491 
60 

551 

(107)
(103)

(210)

341 

206 
91 

1,200 
(278)
194 
(158)
(47)

(289)

911 
(655)

256 
–
–
(32)
(43)

181 
1,200 
(1)

1,380 

223 

116 
(42)
74 

297 

322 

289 
55 

344 

(50)
(88)

(138)

206 

213 
67 

1,105 
(282)
181 
(139)
(56)

(296)

809 
(642)

167 
340 
(333)
–
(205)

(31)
1,232 
(1)

1,200 

Holding company cash fl  ow  

Net cash remitted by business units:
UK net remittances to the Group
UK Life fund paid to the Group
Shareholder-backed business:
Other UK paid to the Group
Group invested in UK
Total shareholder-backed business

Total UK net remittances to the Group

US remittances to the Group

Asia net remittances to the Group

Asia paid to the Group:
Long-term business
Other operations

Group invested in Asia:
Long-term business
Other operations

Total Asia net remittances to the Group

M&G remittances to the Group
PruCap remittances to the Group

Net remittances to the Group from business units
Net interest paid
Tax received
Corporate activities
Solvency II costs

Total central outfl  ows

Operating holding company cash fl  ow before dividendnote
Dividend paid

Operating holding company cash fl  ow aft  er dividendnote 
Issue of hybrid debt, net of costs
Repayment of subordinated debt
Hedge purchase cost (equity tail risks)
Other net cash payments

Total holding company cash fl  ow
Cash and short-term investments at beginning of year
Foreign exchange movements

Cash and short-term investments at end of year

Note
Including central fi  nance subsidiaries.

 
 
 
 
64

Business review  Prudential plc Annual Report 2012

Financial review continued

Holding company cash fl  ow  continued 
We continue to manage cash fl ows across the Group with 
a view to achieving a balance between ensuring suffi cient net 
remittances from the businesses to cover the dividend (after 
corporate costs) and maximising value for shareholders through 
the retention of the free surplus generated at business unit level, 
so that it can be reinvested in the profi table opportunities 
available to the Group. On this basis, the holding company cash 
fl ow statement at an operating level should ordinarily balance 
close to zero before exceptional cash fl ows, but from time to time 
additional remittances from business operations will be made to 
provide the Group with greater fi nancial fl exibility at the 
corporate centre. 

Operating holding company cash fl ow for 2012 before the 
shareholder dividend was £911 million, £102 million higher than 
2011. After deducting the shareholder dividend the operating 
holding company cash fl ow was £256 million (2011: £167 million).

Cash remittances to the Group from business units 
The holding company received £1,200 million of net cash 
remittances from the business units in 2012, an increase of 
9 per cent over the £1,105 million received in 2011.

Asia became the largest contributor of cash, with net 
cash remittances to the Group in 2012 of £341 million 
(2011: £206 million) exceeding its 2013 cash objective. 
This includes non-recurring items of £27 million representing 
cash received from the sale of the Group’s holdings in China 
Life Insurance Company of Taiwan of £97 million offset by 
repayments of funding contingent on future profi ts of the Hong 
Kong Life insurance operations of £70 million. This fi nancing 
was taken out in 2009 and 2010 in order to increase the fi nancial 
fl exibility of the Group during the investment market crisis and 
has now been repaid. 

Cash received from Jackson of £249 million for 2012 is lower than 
the £322 million remitted in 2011 as annual remittances return to 
a more sustainable level. This follows the exceptional release of 
excess surplus made in the prior year.

The UK insurance operations remitted £313 million in 2012 
(2011: £297 million). Cash from the annual with-profi ts transfer 
to shareholders contributed £216 million (2011: £223 million). 
During 2012, surpluses in the UK’s shareholder-backed business 
were utilised to repay £60 million of funding contingent on future 
profi ts that was taken out in 2009 and 2010 and to remit a net 
£97 million (2011: £74 million) to Group. The UK’s objective 
remains £350 million of net cash remittances in 2013.

M&G and PruCap collectively remitted £297 million in 2012, as 
the asset management businesses continue to remit signifi cant 
portions of their annual post-tax earnings to the Group.

Net central outfl  ows and other movements
Net central outfl ows improved to £289 million in 2012 
(2011: £296 million) with higher corporate costs offset by 
lower net interest payments, lower Solvency II costs, and 
higher tax receipts. 

After central costs, there was a net cash infl ow before dividend 
of £911 million in 2012 compared to £809 million in 2011. The 
dividend paid was £655 million in 2012 compared to £642 million 
in the same period in 2011. 

Outside of the normal recurring central cash fl ow items and 
in light of the heightened risks surrounding the Eurozone, we 
incurred a net cash fl ow of £32 million for short-dated hedges to 
provide downside protection against severe equity market falls. 
We also incurred £43 million of other net cash payments in 2012, 
representing payments of £68 million to the UK tax authorities 
following the settlement reached in 2010 on historic tax issues 
offset by a receipt of £25 million from an increased bank loan in 
the year. A fi nal instalment on the agreed settlement will be paid 
in 2013 to the UK tax authorities at a level similar to 2012.

The overall holding company cash and short-term investment 
balances at 31 December 2012 was £180 million higher than the 
balance held at the end of 2011 at £1.4 billion. The company 
seeks to maintain a central cash balance in excess of £1 billion.

Financial review

Prudential plc Annual Report 2012

65

EEV balance sheet 

Summary

Goodwill attributable to shareholders
Investments
Holding company cash and short-term investments
Other

Total assets

Less: Liabilities

Policyholder liabilities
Unallocated surplus of with-profi ts funds

Less: Shareholders’ accrued interest in the long-term business

Core structural borrowings of shareholders’ fi nanced operations (IFRS book value basis)
Other liabilities including non-controlling interest

Total liabilities and non-controlling interest

EEV basis net assets

Share capital and premium
IFRS basis shareholders’ reserves

IFRS basis shareholders’ equity
Additional EEV basis retained profi t

EEV basis shareholders’ equity (excluding non-controlling interest)

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AER

2012  £m

1,469 
283,428 
1,380 
23,976 

2011  £m
(note)

1,465 
250,605 
1,200 
19,475 

310,253 

272,745 

260,774 
10,589 

271,363 
(12,084)

259,279 
3,554 
24,977 

227,075 
9,215 

236,290 
(11,073)

225,217 
3,611 
24,280 

287,810 

253,108 

22,443 

19,637 

2,017 
8,342 

10,359 
12,084 

22,443 

2,000 
6,564 

8,564 
11,073 

19,637 

Note
The 2011 comparative component of EEV shareholders’ funds for the IFRS basis shareholders’ equity and the additional EEV basis retained profi  t have been 
adjusted  for the retrospective application of the accounting policy change for deferred acquisition costs as discussed in note A5 to the IFRS fi  nancial statements. 
Total EEV shareholders’ funds for 2011 are not altered by the change of IFRS policy.

Net asset value per share  

EEV
IFRS

2012 

878p
405p

2011

771p
336p

Investments
The Group is exposed to fi nancial risk through its fi nancial assets, 
fi nancial liabilities and policyholder liabilities. The key fi nancial 
risk factors that affect the Group include market risk, credit risk 
and liquidity risk. Information on the Group’s exposure to 
fi nancial risk factors, and our fi nancial risk management 
objectives and policies, is provided in the Risk and capital 
management section. Further information on the sensitivity of 
the Group’s fi nancial instruments to market risk and its use of 
derivatives is also provided in the IFRS fi nancial statements.

The Group’s investments are discussed in further detail in the 
Risk and capital management section B.1.b ‘Credit risk’.

 
 
 
 
 
 
66

Business review  Prudential plc Annual Report 2012

Financial review continued

Policyholder liabilities and unallocated surplus of with-profi  ts funds

Shareholder-backed business

Asia

US 

UK 

Total 

Total 

2012  £m

2011  £m

At 1 January 
Premiums
Surrenders
Maturities/Deaths

Net cash fl  ows
Investment related items and other movements
Acquisition of REALIC
Foreign exchange translation differences
At 31 December

With-profi  ts funds

– Policyholder liabilities
– Unallocated surplus

Total at 31 December

Total policyholder liabilities including unallocated surplus 

at 31 December

Policyholder liabilities and unallocated surplus 
of with-profi  ts funds 
Policyholder liabilities relating to shareholder-backed business 
grew by £29.5 billion from £133.5 billion at 31 December 2011 
to £163.0 billion at 31 December 2012. 

The increase refl ects positive net fl ows (premiums net of upfront 
charges less surrenders, maturities and deaths) of £10.5 billion 
in 2012 (2011: £9.0 billion), driven by strong infl ows in the US 
£9.6 billion and Asia £2.0 billion. The negative net fl ows in UK 
£1.1 billion are distorted by the fl uctuating nature of  unit-linked 
corporate pension scheme transfers. Net fl ows in Asia have 
increased by 8 per cent to £2.0 billion in 2012 (2011: £1.8 billion) 
while the overall  rate of surrenders in the region (expressed as 
a percentage of opening liabilities) was 10.6 per cent in 2012 
(2011: 9.8 per cent). Excluding India, where the market has been 
going through a signifi cant period of change following regulatory 
changes in 2010, the surrender rate in 2012 was 9.7 per cent 
(2011: 9.6 per cent).

18,269 
4,141 
(1,933)
(226)

1,982 
1,539 
– 
(577)
21,213 

69,189 
14,907 
(4,356)
(954)

9,597 
4,241 
12,912 
(3,678)
92,261 

46,048 
3,801 
(2,585)
(2,345)

(1,129)
4,586 
– 
– 
49,505 

133,506 
22,849 
(8,874)
(3,525)

10,450 
10,366 
12,912 
(4,255)
162,979 

122,183 
20,296 
(7,975)
(3,315)

9,006 
1,988 
–
329 
133,506 

97,795 
10,589 

93,569 
9,215 

108,384 

102,784 

271,363 

236,290 

Other movements include negative foreign exchange effects of 
£4.3 billion (2011: positive £0.3 billion) together with investment 
related and other items of £10.4 billion. Investment related and 
other items increased from £2.0 billion in 2011 to £10.4 billion in 
2012 principally following improvements in the bond and equity 
markets. The acquisition of REALIC refl ects the liabilities 
acquired at the date of acquisition.

During 2012, the unallocated surplus, which represents the 
excess of assets over policyholder liabilities for the Group’s 
with-profi ts funds on an IFRS basis, increased by 15 per cent 
from £9.2 billion at 31 December 2011 to £10.6 billion at 
31 December 2012.

Financial review

Prudential plc Annual Report 2012

67

Shareholders’ net borrowings and ratings 

Shareholders’ net borrowings at 31 December 2012:

Perpetual subordinated Capital securities 

(Innovative Tier 1)

Subordinated notes (Lower Tier 2)

Senior debt:
2023
2029

Holding company total
Prudential Capital 
Jackson surplus notes (Lower Tier 2)

Total
Less: Holding company cash and short-term 

2012  £m

Mark to 
market 
value

EEV 
basis 

IFRS
basis

2011  £m

Mark to 
market 
value

120 
258 

378 

94 
64 

536 
–
43 

579 

1,866 
1,089 

2,955 

394 
313 

3,662 
275 
196 

4,133 

1,823 
829 

2,652 

300 
249 

3,201 
250 
160 

3,611 

(10)
120 

110 

56 
21 

187 
–
17 

204 

IFRS 
basis

1,746 
831 

2,577 

300 
249 

3,126 
275 
153 

3,554 

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basis 

1,813 
949 

2,762 

356 
270 

3,388 
250 
177 

3,815 

investments

(1,380)

–

(1,380)

(1,200)

–

(1,200)

Net core structural borrowings of shareholder-

fi nanced operations

2,174 

579 

2,753 

2,411 

204 

2,615 

Shareholders’ net borrowings and ratings 
On an IFRS basis, the Group’s core structural borrowings at 
31 December 2012 were broadly unchanged at £3.6 billion. 

After adjusting for holding company cash and short-term 
investments of £1,380 million, net core structural borrowings 
at 31 December 2012 were £2,174 million compared with 
£2,411 million at 31 December 2011. The decrease of 
£237 million represents the net fall in borrowings of £57 million, 
mainly refl ecting the foreign exchange movements in the year, 
together with a £180 million rise in holding company cash and 
short-term investments.

In addition to its core structural borrowings set out above, 
Prudential also has in place an unlimited global commercial paper 
programme. As at 31 December 2012, commercial paper issued 
under this programme totalled £183 million, US$1,512 million, 
¤493 million, CHF20 million and AU$12 million. The central 
treasury function also manages our £5 billion medium-term note 
(MTN) programme, covering both core and non-core borrowings. 
In November 2012 Prudential issued a £300 million three-year senior 
note to pre-fi nance a £250 million senior note maturing in January 
2013 for operational funding. Also in January 2013 Prudential 
issued a new US$700 million 5.25 per cent perpetual Innovative 
Tier 1 hybrid under this programme, primarily to Asian retail 
investors. Under the MTN programme at 31 December 2012 the 
outstanding subordinated debt was £835 million, US$1,300 million 
and ¤20 million and the senior debt outstanding was £550 million. 
In addition, Prudential’s holding company has access to £2.1 billion 
of syndicated and bilateral committed revolving credit facilities, 
provided by 17 major international banks, expiring between 2013 
and 2017. Apart from small draw downs to test the process, these 
facilities have never been drawn, and there were no amounts 
outstanding at 31 December 2012. The commercial paper 

programme, the MTN programme and the committed revolving 
credit facilities are all available for general corporate purposes and 
to support the liquidity needs of Prudential’s holding company and 
are intended to maintain a strong and fl exible funding capacity.

Prudential manages the Group’s core debt within a target level 
consistent with its current debt ratings. At 31 December 2012, the 
gearing ratio (debt, net of cash and short-term investments, as a 
proportion of EEV shareholders’ funds plus net debt) was 8.8 per cent, 
compared with 10.9 per cent at 31 December 2011. Prudential plc 
has strong debt ratings from Standard & Poor’s, Moody’s and Fitch. 
Prudential’s long-term senior debt is rated A+, A2 and A from 
Standard & Poor’s, Moody’s and Fitch, while short-term ratings are 
A-1, P-1 and F1 respectively. All ratings from Fitch and Moody’s are 
on stable outlook, and all ratings from  Standard & Poor’s are on 
negative outlook.

The fi nancial strength of PAC is rated AA by Standard & Poor’s, 
Aa2 by Moody’s and AA by Fitch.

Jackson National Life Insurance Company’s fi nancial strength is 
rated AA by Standard & Poor’s, A1 by Moody’s and AA by Fitch.

Financial strength of the UK Long-term Fund
On a realistic valuation basis, with liabilities recorded on a market 
consistent basis, the free assets were valued at approximately 
£7.0 billion at 31 December 2012 (31 December 2011: £6.1 billion), 
before a deduction for the risk capital margin. The value of the 
shareholders’ interest in future transfers from the UK with-profi ts 
fund is estimated at £2.1 billion (31 December 2011: £2.0 billion).

Despite the continued volatility in fi nancial markets, 
Prudential UK’s With-Profi ts fund performed relatively 
strongly achieving a 9.8 per cent pre-tax investment return 
for policyholder asset shares during 2012.

 
 
 
 
 
68

Business review  Prudential plc Annual Report 2012

Risk and capital management 

As a provider of fi  nancial services, including insurance, 
the management of risk lies at the heart of Prudential’s 
business. As a result, eff  ective risk management 
capabilities represent a key source of competitive 
advantage for the Group.

The Group’s risk framework includes the Group’s appetite for risk 
exposures as well as its approach to risk management. Under this 
approach, Prudential continuously assesses the Group’s top risks 
and monitors its risk profi le against approved limits. Prudential’s 
main strategies for managing and mitigating risk include asset 
liability management, using derivatives to hedge relevant 
market risks, and implementing reinsurance and corporate 
insurance programmes.

The two measures used to monitor the volatility of earnings 
are European Embedded Value (EEV) operating profi t and 
International Financial Reporting Standards (IFRS) operating 
profi t, although EEV and IFRS total profi ts are also considered.

Liquidity: the objective is to ensure that the Group is able to 
generate suffi cient cash resources to meet fi nancial obligations 
as they fall due in business as usual and stressed scenarios.

Capital requirements: the limits aim to ensure that:

the Group meets its internal economic capital requirements;

a 
b  the Group achieves its desired target rating to meet its 

business objectives; and

c  supervisory intervention is avoided.

A. Group risk appetite
(Audited)
Prudential defi nes and monitors aggregate risk limits based on 
fi nancial and non-fi nancial stresses for its earnings volatility, 
liquidity and capital requirements.

Earnings volatility: the objectives of the limits are to ensure that:

a 

the volatility of earnings is consistent with the expectations 
of stakeholders;

b  the Group has adequate earnings (and cash fl ows) to service 
debt, expected dividends and to withstand unexpected 
shocks; and

c  earnings (and cash fl ows) are managed properly across 
geographies and are consistent with funding strategies.

The two measures used are the EU Insurance Groups Directive 
(IGD) capital requirements and internal economic capital 
requirements. In addition, capital requirements are monitored 
on both local statutory and future Solvency II regulatory bases. 

Prudential’s risk appetite framework forms an integral part of 
its annual business planning cycle. The Group Risk Committee 
is responsible for reviewing the risks inherent in the Group’s 
business plan and for providing the Board with input on the 
risk/reward trade offs implicit therein. This review is supported 
by the Group Risk function, which uses submissions by business 
units to calculate the Group’s aggregated position (allowing for 
diversifi cation effects between business units) relative to the 
limits contained within the risk appetite statements. 

B. Risk exposures
(Audited)
The Group Risk Framework deploys a common risk language, allowing meaningful comparisons to be made between different 
business units. Risks are broadly categorised as shown below:

Category

Risk type

Defi  nition

Financial risks

Market risk

Credit risk

Insurance risk 

The risk of loss for the Group’s business, or of adverse change in the 
fi  nancial situation, resulting, directly or indirectly, from fl  uctuations 
in the level or volatility of market prices of assets and liabilities.

The risk of loss for the Group’s business or of adverse change in the 
fi  nancial position, resulting from fl  uctuations in the credit standing 
of issuers of securities, counterparties and any debtors in the form of 
default or other signifi  cant credit event (eg downgrade or spread widening). 

The risk of loss for the Group’s business or of adverse change in the value 
of insurance liabilities, resulting from changes in the level, trend, or 
volatility of a number of insurance risk drivers. This includes adverse 
mortality, longevity, morbidity, persistency and expense experience.

Liquidity risk

The risk of the Group being unable to generate suffi    cient cash resources 
or to meet fi  nancial obligations as they fall due in business as usual and 
stress scenarios.

Non-fi  nancial risks

Operational risk

The risk of loss arising from inadequate or failed internal processes, or 
from personnel and systems, or from external events other than those 
covered by business environment risk. 

Business 
environment risk

Exposure to forces in the external environment that could signifi  cantly 
change the fundamentals that drive the business’s overall strategy.

Strategic risk

Ineff  ective, ineffi    cient or inadequate senior management processes for 
the development and implementation of business strategy in relation to 
the business environment and the Group’s capabilities.

Risk and capital management

Prudential plc Annual Report 2012

69

The key fi nancial and non-fi nancial risks and uncertainties faced 
by the Group, that have been considered by the Group Risk 
Committee, and Prudential’s approaches to managing them, 
are described below:

B.1 Financial risks
a Market risk
i Equity risk 
(Audited) 
In the UK business, most of Prudential’s equity exposure 
is incurred in the with-profi ts fund, which includes 
a large inherited estate estimated at £7.0 billion as at 
31 December 2012 (31 December 2011: £6.1 billion). This 
can absorb market fl uctuations and protect the fund’s solvency. 
The inherited estate itself is partially protected against falls 
in equity markets through an active hedging policy.

In Asia, Prudential’s shareholder exposure to equities relates 
to revenue from unit-linked products and, from a capital 
perspective, to the effect of falling equity markets on the 
with-profi ts businesses. 

In the US, where we are a leading provider of variable annuities, 
there are risks associated with the guarantees embedded in our 
products. We provide guaranteed minimum death benefi ts 
(GMDB) on substantially all policies in this class, guaranteed 
minimum withdrawal benefi ts (GMWB) on a signifi cant 
proportion of the book, and guaranteed minimum income 
benefi ts (GMIB) on only 3 per cent. To protect the shareholders 
against the volatility introduced by these embedded options, 
we use both a comprehensive hedging programme and 
reinsurance. The GMIB is no longer offered, with existing 
coverage being reinsured. 

The Jackson IFRS shareholders’ equity and US statutory capital 
are sensitive to the effects of policyholder behaviour on the 
valuation of GMWB guarantees, but to manageable levels. 

In our variable annuity sales activities, we focus on meeting the 
needs of conservative and risk averse customers who are seeking 
reliable income in retirement, and who display little tendency to 
arbitrage their guarantees. These customers generally select 
conservative investment options. We are able to meet the 
needs of these customers because of the strength of our 
operational platform. 

It is our philosophy not to compete on price; rather, we seek to 
sell at a price suffi cient to fund the cost we incur to hedge or 
reinsure our risks and to achieve an acceptable return for 
our shareholders.

We use a macro approach to hedging that covers the risks 
inherent across the US business. Within this macro approach we 
make use of the natural offsets that exist between the variable 
annuity guarantees and the fi xed index annuity book, and then 
use a combination of over-the-counter (OTC) options and 
exchange traded derivatives to hedge the remaining risk, 
considering signifi cant market shocks and limiting the amount 
of capital we are putting at risk. Internal positions are generally 
netted before any external hedge positions are considered. 
The hedging programme also covers the fees on variable 
annuity guarantees.

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Jackson hedges the economics of its products rather than the 
accounting result. This focus means that we accept a degree of 
variability in our accounting results in order to ensure we achieve 
the appropriate economic result. Accordingly, while Jackson’s 
hedges are effective on an economic basis, due to different 
accounting treatment for the hedges and some of the underlying 
hedged items on an IFRS basis, the reported income effect is 
more variable. 

ii Interest rate risk
(Audited)
Interest rate risk arises from Prudential’s investments in long-term 
debt and fi xed income securities, and also exists in policies that 
carry investment guarantees on early surrender or at maturity, 
where claim values can become higher than the value of backing 
assets as a result of rises or falls in interest rates. 

In Asia, the exposure to interest rate risk arises from the 
guarantees of some non-unit-linked investment products. This 
exposure arises because it may not be possible to hold assets 
which will provide cash fl ows to match exactly those relating to 
policyholder liabilities. This results in a mismatch due to the 
duration and uncertainty of the liability cash fl ows and the lack of 
suffi cient assets of a suitable duration. While this residual asset/
liability mismatch risk can be managed, it cannot be eliminated. 

In the US, there is interest rate risk across the portfolio. The 
majority of Jackson’s fi xed annuity and life liabilities allow for 
an annual reset of the crediting rate, which provides for a greater 
level of discretion in determining the amount of interest rate risk 
to assume. The primary concerns with these liabilities relate to 
potential surrenders when rates increase and, in a low interest 
environment, the minimum guarantees required by state law. For 
variable annuities, interest rate changes will infl uence the level of 
reserves held for certain guaranteed benefi ts. With its large fi xed 
annuity and fi xed index annuity books, Jackson has natural 
offsets for its variable annuity interest-rate related risks. Jackson 
manages interest rate exposure through a combination of interest 
rate swaps and interest rate options.

In the UK, the investment policy for the shareholder-backed 
annuity business is to match the annuity payments with the cash 
fl ows from investments. As a result, assets and liabilities are 
closely matched by duration. The impact on profi t of any residual 
cash fl ow mismatching can be adversely affected by changes in 
interest rates; therefore the mismatching position is regularly 
monitored. The guarantees of the with-profi t business give rise 
to some interest rate discounting risk as falling rates may result 
in an increase in the cost of guarantees. Except for severe stress 
scenarios where shareholders’ support may be required, this 
risk is borne by the with-profi ts fund.

iii Foreign exchange risk 
(Audited)
Prudential principally operates in the UK, the US and in 
Asia. The geographical diversity of its businesses means that 
Prudential is inevitably subject to the risk of exchange rate 
fl uctuations. Prudential’s international operations in the US and 
Asia, which represent a signifi cant proportion of its operating 
profi t and shareholders’ funds, generally write policies and invest 
in assets denominated in local currency. Although this practice 
limits the effect of exchange rate fl uctuations on local operating 
results, it can lead to signifi cant fl uctuations in Prudential’s 
consolidated fi nancial statements when results are expressed 
in pounds sterling.

 
 
 
 
 
 
70

Business review  Prudential plc Annual Report 2012

Risk and capital management continued

The Group retains revenues locally to support the growth of the 
Group’s business and capital is held in the local currency of the 
business to meet local regulatory and market requirements, 
accepting the balance sheet translation risks this can produce. 
However, in cases where a surplus arising in an overseas 
operation supports Group capital or shareholders’ interest 
(ie remittances), this exposure is hedged if it is economically 
optimal to do so. The Group does not have appetite for signifi cant 
shareholder exposures to foreign exchange risks in currencies 
outside the local territory. Currency borrowings, swaps and other 
derivatives are used to manage exposures.

b Credit risk
(Audited)
In addition to business unit and Group-wide operational limits 
on credit risk, Prudential monitors closely its counterparty 
exposures at Group level, highlighting those that are large or of 
concern. Where appropriate, Prudential will reduce its exposure, 
purchase credit protection or make use of collateral 
arrangements to control its levels of credit risk. 

The Group’s balance sheet held the following total investments at 31 December 2012: 

Debt securities
Equity 
Property investments
Mortgage loans
Other loans
Deposits
Other investments

Total

2012  £bn 

2011  £bn 

Participating 
funds

Unit-linked 
and variable 
annuities

Shareholder-
backed 

62.0 
25.1 
8.7 
1.3 
1.4 
9.5 
4.7 

112.7 

9.5 
73.9 
0.6 
– 
– 
1.4 
–

85.4 

68.6 
1.0 
1.6 
4.8 
4.3 
1.8 
3.2 

85.3 

Total 
Group

140.1 
100.0 
10.9 
6.1 
5.7 
12.7 
7.9

283.4 

Total 
Group

124.5 
87.3 
10.8 
5.7 
4.0 
10.7 
7.6

250.6 

The table below presents the balances of investments related to shareholder-backed operations at 31 December 2012.

Shareholder-backed investments:

Asia life
UK life
US life
Other

Total

2012  £bn

2011  £bn 

8.7 
31.3 
42.0 
3.3 

85.3 

7.1 
28.5 
34.0 
3.8 

73.4 

Shareholders are not directly exposed to value movements on assets backing participating or unit-linked operations, with sensitivity 
mainly related to shareholder-backed operations.

i Debt portfolio
(Audited)
The investments held by the shareholder-backed operations are predominantly debt securities, of which 95 per cent are rated, 
either externally or internally, as investment grade (31 December 2011: 95 per cent). 

The Group’s total debt securities portfolio on an IFRS basis comprised the following at 31 December 2012:

Insurance operations:

UK
Jackson National Life
Asia long-term business

Other operations

Total 

2012  £bn 

2011  £bn 

Participating 
funds

Unit-linked 
and variable 
annuities*

Shareholder-
backed 

Total 
Group

Total 
Group

50.5 
–
11.5 
–

62.0 

6.3 
–
3.2 
–

9.5 

27.1 
33.0 
6.7 
1.8 

68.6 

83.9 
33.0 
21.4 
1.8 

78.0 
27.0 
17.7 
1.8 

140.1 

124.5 

*  Jackson’s variable annuity separate account assets comprise equity securities and portfolio holdings in unit trusts (including mutual funds), the majority of 

which are equity based.

 
 
Risk and capital management

Prudential plc Annual Report 2012

71

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UK
The UK’s debt portfolio on an IFRS basis is £83.9 billion as 
at 31 December 2012, including £50.5 billion within the UK 
with-profi ts fund. Shareholders’ risk exposure to the with-profi ts 
fund is limited as the solvency is protected by the large inherited 
estate. Outside the with-profi ts fund there is £6.3 billion in 

unit-linked funds where the shareholders’ risk is limited, with 
the remaining £27.1 billion backing the shareholders’ annuity 
business and other non-linked business (of which 75 per cent is 
rated AAA to A-, 23 per cent BBB and 2 per cent non-investment 
grade). The UK shareholder-backed portfolio did not experience 
any default losses in 2012.

US
At 31 December 2012, Jackson’s fi xed income debt securities portfolio consisted of: 

Summary

Corporate and government security and commercial loans:

Government
Publicly traded and SEC Rule 144A securitiesnote
Non-SEC Rule 144A securities

Total

Residential mortgage-backed securities (RMBS)
Commercial mortgage-backed securities (CMBS)
Other debt securities

Total US debt securities

2012  £m

2011  £m 

4,126 
19,699 
3,542 

27,367 
2,400 
2,639 
587 

32,993 

2,163 
16,281 
3,198 

21,642 
2,591 
2,169 
620 

27,022 

Note
A 1990 SEC rule that facilitates the resale of privately placed securities that are without SEC registration to qualifi  ed institutional investors. The rule was 
designed to develop a more liquid and effi    cient institutional resale market for unregistered securities.

Of the £23.2 billion of corporate debt, 95 per cent is investment 
grade. Concentration risk within the corporate debt portfolio 
is low, with the top ten holdings accounting for approximately 
8 per cent of the portfolio. Our largest sector exposures in the 
investment grade corporate debt portfolio are Energy and 
Utilities at 15 per cent and 13 per cent, respectively. We actively 
manage the portfolio and will sell exposures as events dictate. 

Within the RMBS portfolio of £2.4 billion, the portion guaranteed 
by the US government sponsored agencies is 57 per cent. 
The CMBS portfolio of £2.6 billion is performing strongly, with 
40 per cent of the portfolio rated AAA and less than 2 per cent rated 
below investment grade. The entire portfolio has an average credit 
enhancement level of 31 per cent. This level provides signifi cant 
protection, since it means the underlying collateral has to incur 
a 31 per cent loss, net of recoveries, before our holding is at risk.

Jackson’s debt securities experienced total credit-related losses 
in 2012 of £47 million (2011: £52 million). This includes a loss 
net of recoveries of £10 million (2011: gains of £10 million) on 
credit-related sales of impaired bonds. IFRS write-downs on debt 
securities were £37 million (2011: £62 million). Of this amount of 
write-downs, £8 million (2011: £21 million) was in respect to 
RMBS securities. In addition to the amounts for debt securities, 
there were £5 million (2011: £28 million) of write-downs on 
Jackson’s commercial mortgage loan portfolio. In 2012 and 2011, 
Jackson did not experience any defaults on its debt securities. 

The impairment process refl ects a review of every bond and 
security in our portfolio. Our accounting policy requires us to 
book full mark to market losses on impaired securities through 
our balance sheet. However, we would expect only a proportion 
of these losses eventually to turn into defaults, and some of the 
impaired securities to recover in price over time.

Unrealised gains and losses on debt securities in the US
Jackson’s net unrealised gains from debt securities 
were £2,807 million at 31 December 2012, compared to 
£2,057 million at 31 December 2011. The gross unrealised 
loss position was £178 million at 31 December 2012 
(31 December 2011: £246 million). Gross unrealised losses 
on securities priced at less than 80 per cent of face value totalled 
£53 million at 31 December 2012 compared to £158 million at 
31 December 2011.

Asia
Asia’s debt portfolio totalled £21.4 billion at 31 December 2012. 
Of this, approximately 69 per cent was in unit-linked and 
with-profi ts funds with minimal shareholders’ risk. The remaining 
31 per cent is shareholder exposure and is invested predominantly 
(65 per cent) in investment grade bonds. The Asian portfolio has 
performed very well, and did not experience any default losses 
in 2012.

Asset management
The debt portfolio of the Group’s asset management operations 
of £1.8 billion as at 31 December 2012 is principally related to 
Prudential Capital operations. Of this amount £1.5 billion were 
rated AAA to A- by S&P or Aaa by Moody’s.

ii Group sovereign debt exposure
(Audited)
Sovereign debt represented 15 per cent or £10.4 billion of 
the debt portfolio backing shareholder business (excluding 
unit-linked business) at 31 December 2012 (2011: 16 per cent and 
£9.2 billion respectively). 38 per cent of this was rated AAA and 
92 per cent investment grade (2011: 43 per cent and 94 per cent 
respectively). Of the Group’s holdings in Continental Europe of 
£564 million, 79 per cent was AAA rated (2011: £690 million and 
87 per cent respectively). Shareholder exposure to the Eurozone 
sovereigns of Portugal, Italy, Ireland, Greece and Spain (PIIGS) is 
£52 million (2011: £44 million). The Group does not have any 
sovereign debt exposure to Greece, Portugal or Ireland. 

 
 
 
 
 
 
72

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Risk and capital management continued

The exposure of the Group’s shareholder and with-profi ts funds to sovereign debt (including credit default swaps that are referenced 
to sovereign debt) at 31 December 2012 is as follows.

31 December 2012  £m 

31 December 2011  £m 

Shareholder
sovereign
debt 

With-profi  ts
sovereign
debt 

Shareholder
sovereign
debt  

With-profi  ts
sovereign
debt

51 
1 
52 
444 
68 

564 
3,432 
3,585 
2,867 

10,448 

59 
31 
90 
469 
41 

600 
2,306 
1,169 
271 

4,346 

43 
1 
44 
598 
48 

690 
3,254 
2,448 
2,850 

9,242 

52 
33 
85 
602 
62 

749 
2,801 
2,615 
332 

6,497 

Prudential actively mitigates the level of Group-wide credit risk 
(invested credit and counterparty) through a comprehensive 
system of hard limits, collateralisation agreements and centrally 
managed ‘watch lists’.

Of the £68.6 billion of debt securities backing shareholder 
business, excluding holdings attributable to external holders of 
consolidated unit trusts, 3 per cent or £2.2 billion was in Tier 1 
and Tier 2 hybrid bank debt. A further £3.2 billion was in the 
form of senior debt.

In terms of shareholder exposures to the bank debt of PIIGS, 
Prudential held £260 million at 31 December 2012 
(31 December 2011: £328 million). This comprised £130 million 
of covered bonds, £93 million senior debt, £3 million Tier 1 debt 
and £34 million Tier 2 debt. There was no direct exposure to 
Greek banks.

Continental Europe:

Italy
Spain

Germany
Other Europe (principally Belgium and Isle of Man)

United Kingdom
United States
Other, predominantly Asia

Total 

Holdings of UK government debt accounted for £3.4 billion of the 
shareholder sovereign debt portfolio at 31 December 2012. Post 
year end, the United Kingdom no longer has a unanimous AAA 
rating, as Moody’s on 22 February 2013 lowered its rating to Aa1. 
However, given that the vast majority of the debt backs sterling 
liabilities, the downgrade has not resulted in large price 
fl uctuations in the gilt market and that the rating remains very 
strong, the downgrade is not expected to signifi cantly impact 
the Group’s balance sheet and earnings.

iii Exposure to bank debt securities
(Audited)
Prudential expects that any second order sovereign credit 
exposures would most likely be concentrated in the banking 
sector. The Group’s bank exposure is a function of its core 
investment business, as well as of the hedging and other activities 
undertaken to manage its various fi nancial risks. Prudential relies 
on public information and credit research sources to identify 
banks with large concentrations of indirect exposure.

Prudential has a range of controls and processes to manage 
credit exposure. In addition to the control frameworks that cover 
shareholder and policyholder credit risk within each business 
unit, the Group Credit Risk Committee oversees shareholder 
credit risk across the Group. The Committee receives 
comprehensive management information, including details of 
counterparty and invested credit exposure (including structured 
credit and loans), secured and unsecured cash balances, top 
30 credit exposures, and an analysis of shareholder exposure by 
industry/country and rating. The business units and the Group 
Risk function also continually monitor the portfolio for emerging 
credit risks through various tools and processes.

 
Risk and capital management

Prudential plc Annual Report 2012

73

The Group held the following direct exposures to banks’ debt securities of shareholder-backed business at 31 December 2012. 

Bank debt securities – shareholder-backed business  £m 

Senior debt

Subordinated debt

Covered 

Senior 

Total senior 
 debt 

Tier 2 

Tier 1 

Total 
 subordinated 
 debt 

31 Dec 2012 
Total 

31 Dec 2011 
Total 

Portugal
Ireland
Italy
Greece
Spain

Austria
France
Germany
Luxembourg
Netherlands
United Kingdom

Total Europe

 – 
 – 
 – 
 – 
 130 
 130 
 – 
 18 
 – 
 – 
 – 
 486 

 634 

 37 
 16 
 29 
 – 
 11 
 93 
 – 
 62 
 33 
 – 
 16 
 181 

 385 

United States
Other, predominantly 

 – 

 1,770 

 37 
 16 
 29 
 – 
 141 
 223 
 – 
 80 
 33 
 – 
 16 
 667 

 1,019 

 1,770 

Asia

Total 

 30 

 664 

 334 

 364 

 2,489 

 3,153 

 1,740 

 – 
 – 
 – 
 – 
 3 
 3 
 – 
 43 
 – 
 – 
 80 
 99 

 225 

 6 

 220 

 451 

 – 
 – 
 10 
 – 
 27 
 37 
 11 
 115 
 18 
 – 
 166 
 799 

 1,146 

 473 

 572 

 37 
 16 
 39 
 – 
 168 
 260 
 11 
 195 
 51 
 – 
 182 
 1,466 

 2,165

 2,243 

 936 

 2,191 

 5,344 

 24 
 13 
 81 
 – 
 210 
 328 
 9 
 149 
 29 
 – 
 152 
 1,083 

 1,750 

 1,716 

 841 

 4,307 

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In addition to the exposures held by the shareholder-backed business, the Group held the following banks’ securities at 31 December 2012 
within its with-profi ts funds.

Bank debt securities – participating funds  £m 

Senior debt

Subordinated debt

Covered 

Senior 

Total senior 
 debt 

Tier 2 

Tier 1 

Total 
 subordinated 
 debt 

31 Dec 2012 
Total 

31 Dec 2011 
Total 

Portugal
Ireland
Italy
Greece
Spain

Austria
France
Germany
Luxembourg
Netherlands
United Kingdom

Total Europe

 – 
 6 
 – 
 – 
 173 
 179 
 – 
 16 
 – 
 – 
 – 
 725 

 920 

 6 
 – 
 71 
 – 
 12 
 89 
 – 
 78 
 – 
 – 
 136 
 423 

 726 

United States
Other, predominantly 

 – 

 1,837 

 6 
 6 
 71 
 – 
 185  
 268 
 – 
 94 
 – 
 – 
 136 
 1,148 

 1,646 

 1,837 

Asia

Total 

 48 

 968 

 340 

 388 

 2,903 

 3,871 

 1,257 

 – 
 – 
 – 
 – 
 1 
 1 
 – 
 7 
 – 
 – 
 – 
 7 

 15 

 6 

 61 

 82 

 – 
 – 
 4 
 – 
 1 
 5 
 – 
 63 
 – 
 – 
 2 
 756 

 826 

 246 

 267 

 6 
 6 
 75 
 – 
 186  
 273 
 – 
 157 
 – 
 – 
 138 
 1,904 

 2,472 

 2,083 

 655 

 1,339 

 5,210 

 7 
 – 
 96 
 5 
138 
 246 
 – 
 144 
 7 
 7 
 122 
 1,550 

 2,076 

 2,052 

 746 

 4,874 

 – 
 – 
 10 
 – 
 24 
 34 
 11 
 72 
 18 
 – 
 86 
 700 

 921 

 467 

 352 

 – 
 – 
 4 
 – 
 – 
 4 
 – 
 56 
 – 
 – 
 2 
 749 

 811 

 240 

 206 

 
 
 
 
 
 
 
 
74

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Risk and capital management continued

iv Other possible impacts of a Eurozone crisis
(Audited)
Other knock on impacts of a Eurozone crisis may represent some 
risk to the Group, both in terms of fi nancial market impact and 
potential operational issues. These third order exposures are 
intrinsically more diffi cult to quantify. However, as well as the 
monitoring routines noted above, Prudential has also developed 
tools to identify the Group’s exposure to counterparties at risk 
(including contingent credit exposures), and has in place 
Group-wide processes to facilitate the management of such 
risks should they materialise. 

In respect of operational risks, we believe we have strong 
investment operations, counterparty risk and change 
management capabilities that enable us to manage 
the transition to a new Eurozone regime if events require 
it to do so.

v Loans
(Audited)
Of the total Group loans of £11.8 billion at 31 December 2012, 
the following are held by shareholder-backed operations. 

Asia insurance operationsnote (i)
US insurance operationsnote (ii)
UK insurance operationsnote (iii)
Asset management operationsnote (iv)

Total loans held by shareholder-backed 

operations

2012  £bn 

2011  £bn 

Mortgage
loans

Other 
loans

–
3.5 
1.3 
–

4.8 

0.4 
2.7 
–
1.2 

4.3 

Total 

0.4 
6.2 
1.3 
1.2 

9.1 

Mortgage
loans

Other 
loans

– 
3.6 
1.1 
– 

4.7 

0.4 
0.6 
– 
1.3 

2.3 

Total

0.4 
4.2 
1.1 
1.3 

7.0 

Notes
(i) 

The majority of Asia insurance operations loans are commercial loans held by the Malaysian operation that are rated investment grade by two local 
rating agencies. 

(ii)   The US insurance operations held £6.2 billion of loans, comprising £3.5 billion of commercial mortgage loans and £2.7 billion of policy loans. 

Approximately £1.8 billion of the policy loans are held as collateral related to the three reinsurance treaties with Swiss Re, which are off  set by a funds 
withheld liability. These loans are carried at fair value. All other loans are accounted for at amortised cost, less any impairment. All commercial mortgage 
loans held by US insurance operations are collateralised by properties. The US commercial mortgage loan portfolio does not include any single-family 
residential mortgage loans and therefore is not exposed to the risk of defaults associated with residential sub-prime mortgage loans. Jackson incurred 
write downs of £5 million on its commercial mortgage book (2011: write-downs of £28 million). 

(iii)  The majority of mortgage loans held by UK insurance operations are mortgage loans collateralised by properties.
(iv)  Relates to bridging loan fi  nance managed by Prudential Capital.

vi Counterparty credit risk
(Audited)
The Group enters into a variety of exchange traded and 
over-the-counter derivative fi nancial instruments, including 
futures, options, forward currency contracts and swaps such 
as interest rate swaps, cross-currency swaps, swaptions and 
credit default swaps.

All over-the-counter derivative transactions, with the 
exception of some Asian transactions, are conducted under 
standardised ISDA (International Swaps and Derivatives 
Association Inc) master agreements and the Group has 
collateral agreements between the individual Group entities 
and relevant counterparties in place under each of these 
market master agreements. 

The Group’s exposure to derivative counterparty and 
reinsurance counterparty credit risk is subject to the same 
framework of Group-wide operational limits and monitoring as 
its invested credit risk. Where appropriate, Prudential will reduce 
its exposure, purchase credit protection or make use of additional 
collateral arrangements to control its levels of counterparty 
credit risk.

c Insurance risk 
(Audited)
The processes of determining the price of Prudential’s products 
and reporting the results of its long-term business operations 
require Prudential to make a number of assumptions. In common 
with other industry players, the profi tability of Prudential’s 
businesses depends on a mix of factors including mortality 
and morbidity levels and trends, persistency, investment 
performance, unit cost of administration and new business 
acquisition expenses. 

Prudential continues to conduct research into longevity risk using 
data from its substantial annuity portfolio. The assumptions that 
Prudential makes about future expected levels of mortality 
are particularly relevant in its UK annuity business. The 
attractiveness of transferring longevity risk (via reinsurance 
and other external solutions) is regularly evaluated. These 
are used as risk management tools where it is appropriate and 
attractive to do so.

Prudential’s morbidity risk is mitigated by appropriate 
underwriting and use of reinsurance and the morbidity 
assumptions refl ect recent experience and expectation 
of future trends for each relevant line of business. 

 
Risk and capital management

Prudential plc Annual Report 2012

75

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Prudential’s persistency assumptions refl ect recent experience 
for each relevant line of business, and any expectations of future 
persistency. Persistency risk is mitigated by appropriate training 
and sales processes and managed proactively post sale. Where 
appropriate, allowance is also made for the relationship – either 
assumed or historically observed – between persistency and 
investment returns, and for the resulting additional risk.

d Liquidity risk 
(Audited)
The parent company has signifi cant internal sources of liquidity 
which are suffi cient to meet all of its expected requirements for 
the foreseeable future without having to make use of external 
funding. In aggregate the Group has £2.1 billion of undrawn 
committed facilities, expiring between 2013 and 2017. In 
addition, the Group has access to liquidity via the debt capital 
markets. Prudential also has in place an unlimited commercial 
paper programme and has maintained a consistent presence as 
an issuer in this market for the last decade. Liquidity uses and 
sources have been assessed at the Group and at a business unit 
level under base case and stressed assumptions. The liquidity 
resources available and the subsequent Liquidity Coverage Ratio 
are regularly monitored and have been assessed to be suffi cient 
under both sets of assumptions.

B.2 Non-fi  nancial risk
(Unaudited)
Prudential is exposed to operational, business environment 
and strategic risk in the course of running its businesses.

Prudential is exposed to operational risk through the course of 
running its business. It is dependent on the successful processing 
of a large and complex number of transactions, utilising various 
IT applications and platforms, across numerous and diverse 
products. It also operates under the ever evolving requirements 
set out by different regulatory and legal regimes (including tax), 
as well as utilising a signifi cant number of third parties to 
distribute products and to support business operations. 

Prudential’s systems and processes incorporate controls that are 
designed to manage and mitigate the operational risks associated 
with its activities. The Prudential Group Governance Manual was 
developed to make a key contribution to the sound system of 
internal control that the Group is expected to maintain under the 
UK Corporate Governance Code and the Hong Kong Code on 
Corporate Governance Practices. Group Head Offi ce and 
business units confi rm that they have implemented the 
necessary controls to evidence compliance with the Manual.

Prudential has an operational risk management framework in 
place that facilitates both the qualitative and quantitative analysis 
of operational risk exposures. The output of this framework, in 
particular management information on key operational risk and 
control assessments, scenario analysis, internal incidents and 
external incidents, is reported by the business units and 
presented to the Group Operational Risk Committee. This 
information also supports business decision-making and 
lessons-learned activities; the ongoing improvement of the 
control environment; and determination of the adequacy of 
Prudential’s corporate insurance programme.

With regard to business environment risk, including the impacts 
of regulatory developments, the Group has a wide-ranging 
programme of active and constructive engagement with 
governments, policymakers and regulators in its key markets 
and with relevant international institutions. Such engagement 
is undertaken both directly and indirectly via trade associations. 
The Group has procedures in place to monitor and track political 
and regulatory developments and assess their potential impact 
on the Group. Where appropriate, the Group provides 
submissions and technical input to offi cials and others, either 
via submissions to formal consultations or through interactions 
with offi cials.

With regard to strategic risk, both business units and the Group 
Head Offi ce are required to adopt a forward-looking approach 
to risk management by performing risk assessments as part 
of the annual strategic planning process. This supports the 
identifi cation of potential threats and the initiatives needed to 
address them, as well as competitive opportunities. The impact 
on the underlying businesses and/or Group-wide risk profi le is 
also considered to ensure that strategic initiatives are within 
risk appetite.

Solvency II represents a regulatory risk due to the uncertainty 
of what the rules will be when fi nalised, their potential impacts, 
and the timing of their introduction. The risks are that the Group 
may not be able to respond suffi ciently quickly to the strategic 
implication of the change given levels of uncertainty around the 
content and timing; operational risk in terms of the scale and 
complexity of the delivery and uncertainty over timelines; and 
the additional capital that the Group may be required to hold. 
Solvency II is covered in more detail in the Capital Management 
section below. 

B.3 Risk factors
Our disclosures covering risk factors can be found at the end 
of this document. 

C. Capital management 
C.1 Regulatory capital (IGD)
(Audited)
Prudential is subject to the capital adequacy requirements 
of the European Union Insurance Groups Directive (IGD) as 
implemented by the Financial Services Authority (FSA) in the 
UK. The IGD capital adequacy requirements involve aggregating 
surplus capital calculated on a FSA consistent basis for regulated 
subsidiaries, from which Group borrowings, except those 
subordinated debt issues that qualify as capital, are deducted. 
No credit for the benefi t of diversifi cation is permitted under 
this approach. 

Prudential’s capital position remains strong. Prudential has 
continued to place emphasis on maintaining the Group’s fi nancial 
strength through optimising the balance between writing 
profi table new business, conserving capital and generating cash. 
Prudential estimates that its IGD capital surplus is £5.1 billion at 
31 December 2012 (before taking into account the 2012 fi nal 
dividend), with available capital covering its capital requirements 
3.0 times. This compares to a capital surplus of £4.0 billion at the 
end of 2011 (before taking into account the 2011 fi nal dividend).

 
 
 
 
 
 
76

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Risk and capital management continued

The movements in 2012 mainly comprise:

 AAAAAAAAAAAAA Net capital generation mainly through operating earnings 

(in-force releases less investment in new business, net of tax) 
of £2.5 billion.

Offset by:

 AAAAAAAAAAAAA Negative impact arising from market movements estimated 

at £0.2 billion;

 AAAAAAAAAAAAA Final 2011 dividend of £0.5 billion and interim 2012 dividend 

of £0.2 billion;

 AAAAAAAAAAAAA External fi nancing costs and other central costs, net of tax, 

of £0.4 billion; and

 AAAAAAAAAAAAA Negative impact arising from foreign exchange movements 

of £0.1 billion.

IGD surplus represents the accumulation of surpluses across 
all of our operations based on local regulatory minimum 
capital requirements with some adjustments, pursuant to the 
requirements of Solvency I. The calculation does not fully adjust 
capital requirements for risk nor does it capture the true 
economic value of assets. Global regulatory developments, such 
as Solvency II and ComFrame, aim to ensure that the calculation 
of regulatory surplus continues to evolve over time into a more 
meaningful economic measure. 

There is broad agreement that ultimately it would be benefi cial 
to replace the IGD regime with a regime that would be more risk 
based. Solvency II was supposed to provide such a framework 
but we now know that it will not be implemented before 
31 December 2015. The structure of the Group and the approach 
we have taken to managing our risks, with a sizeable credit 
reserve in the UK annuity book, a strong inherited estate in UK 
with profi ts and the relatively low risk nature of our asset 
management and Asian operations, together with a high level of 
IGD surplus, means we have positioned ourselves well for future 
regulatory developments and stresses to our business. 

(Unaudited)
In March 2013, we have agreed with the FSA to amend the 
calculation of the contribution Jackson makes to the Group’s IGD 
surplus. Until now, the contribution of Jackson to the reported 
IGD was based on an intervention level set at 75 per cent of US 
Risk-Based Capital Company Action Level (CAL). Going forward, 
the contribution of Jackson to IGD surplus will equal the surplus 
in excess of 250 per cent of CAL. This is more in line with the level 
at which we currently report free surplus, which we have set 
at 235 per cent of CAL. In the absence of an agreed Solvency II 
approach, we believe that this change makes the IGD surplus a more 
meaningful measure and one that is more closely aligned with 
economic reality. The revised IGD surplus calculation has no impact 
on the way that the US business is managed or regulated locally. 

Note
1  The estimated position at 28 February 2013 allows for economic conditions 
and surplus generation since 31 December 2012 and is stated before the fi  nal 
dividend and the eff  ect of the Thanachart acquisition and aft  er allowing for 
a reduction in Jackson’s contribution to IGD surplus of £1.3 billion.

 *   The impact of the 100 basis points reduction in interest rates is exacerbated by 
the current regulatory permitted practice used by Jackson, which values all 
interest rate swaps at book value rather than fair value for regulatory 
purposes. At 31 December 2012, removing the permitted practice would have 
increased reported IGD surplus by £0.3 billion. As at 31 December 2012, it is 
estimated that a 100 basis point reduction in interest rates (subject to a fl  oor of 
zero) would have resulted in an IGD surplus of £4.9 billion, excluding the 
permitted practice. The eff  ect of the revised calculation of Jackson’s 
contribution to IGD surplus as at 31 December 2012 would have been to 
increase the sensitivity to equity market falls by approximately £50 million.

(Unaudited)
On this revised basis, the IGD surplus at 28 February 2013 
is estimated at £4.4 billion1 (equivalent to a capital cover of 
2.5 times) which includes the £0.4 billion of subordinated debt 
raised in January 2013 and is after deducting £1.3 billion in 
respect of the Jackson change from 75 per cent to 250 per cent 
of CAL.

Prudential continues to have further options available to manage 
available and required capital. These could take the form of 
increasing available capital (for example, through fi nancial 
reinsurance) or reducing required capital (for example, through 
the mix and level of new business) and the use of other risk 
mitigation measures such as hedging and reinsurance. A number 
of such options were utilised through the last fi nancial crisis in 
2008 and 2009 to enhance the Group’s IGD surplus. One such 
arrangement allowed the Group to recognise a proportion of 
the shareholder’s interest in future transfers from the UK’s 
with-profi ts business and this remained in place, contributing 
£0.36 billion to the IGD at 31 December 2012. We will phase this 
out in two equal steps, reducing the credit taken to £0.18 billion 
from January 2013 and we expect to take zero credit from 
January 2014.

In addition to its strong capital position, on a statutory (Pillar 1) 
basis, the total credit reserve for the UK shareholder annuity 
funds also protects its capital position in excess of the IGD 
surplus. This credit reserve as at 31 December 2012 was 
£2.1 billion. This credit risk allowance represents 40 per cent 
of the bond portfolio spread over swap rates, compared to 
33 per cent as at 31 December 2011.

Stress testing
(Unaudited)
As at 31 December 2012, stress testing of our IGD capital 
position to various events has the following results:

 AAAAAAAAAAAA An instantaneous 20 per cent fall in equity markets from 
31 December 2012 levels would reduce the IGD surplus 
by £450 million;

 AAAAAAAAAAAA A 40 per cent fall in equity markets (comprising an 
instantaneous 20 per cent fall followed by a further 
20 per cent fall over a four-week period) would reduce 
the IGD surplus by £950 million;

 AAAAAAAAAAAA A 100 basis points reduction (subject to a fl oor of zero) in 

interest rates would reduce the IGD surplus by £850 million*; 
and

 AAAAAAAAAAAA Credit defaults of ten times the expected level would reduce 

IGD surplus by £700 million.

Risk and capital management

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Prudential believes that the results of these stress tests, 
together with the Group’s strong underlying earnings capacity, 
its established hedging programmes and its additional areas of 
fi nancial fl exibility, demonstrate that it is in a position to withstand 
signifi cant deterioration in market conditions. 

Prudential also uses an economic capital assessment to monitor 
its capital requirements across the Group, allowing for realistic 
diversifi cation benefi ts and continues to maintain a strong position. 
This assessment provides valuable insights into its risk profi le.

C.2 Solvency II and other global regulatory 
developments
(Unaudited)
The European Union (EU) is developing a new solvency 
framework for insurance companies, referred to as ‘Solvency II’. 
The Solvency II Directive, which sets out the new framework, 
was formally approved by the Economic and Financial Affairs 
Council in November 2009. The new approach is based on the 
concept of three pillars – minimum capital requirements, 
supervisory review of fi rms’ assessments of risk, and enhanced 
disclosure requirements.

Specifi cally, Pillar 1 covers the quantitative requirements around 
own funds, valuation rules for assets and liabilities and capital 
requirements. Pillar 2 provides the qualitative requirements 
for risk management, governance and controls, including the 
requirement for insurers to submit an Own Risk and Solvency 
Assessment which will be used by the regulator as part of the 
supervisory review process. Pillar 3 deals with the enhanced 
requirements for supervisory reporting and public disclosure.

A key aspect of Solvency II is that the assessment of risks and 
capital requirements are intended to be aligned more closely 
with economic capital methodologies and may allow Prudential 
to make use of internal economic capital models if approved by 
the relevant supervisory authority. 

Representatives from the European Parliament, the European 
Commission and the Council of the European Union are currently 
discussing the Omnibus II Directive which, once approved, will 
amend certain aspects of the original Solvency II Directive. In 
addition the European Commission is continuing to develop, in 
consultation with stakeholders including industry, the detailed 
rules that will complement the high-level principles of the 
Directive, referred to as ‘implementing measures’. The 
Omnibus II Directive is not currently scheduled to be fi nalised 
until late 2013, while the implementing measures cannot be 
fi nalised until after Omnibus II.

There is a signifi cant uncertainty regarding the fi nal outcome 
from this process. In particular, the Solvency II rules relating 
to the determination of the liability discount rate and to the 
treatment of US business remain unclear and Prudential’s capital 
position is sensitive to these outcomes. With reference to the 
liability discount rate, solutions to remove artifi cial volatility from 
the balance sheet have been suggested by policymakers as the 
regulations continue to evolve. These solutions, along with 
transitional arrangements for the treatment of the US business, 
are continuing to be considered by policymakers as part of the 
process to reach agreement on the Omnibus II Directive. There 
is a risk that the effect of the measures fi nally adopted could be 

adverse for Prudential, including potentially that a signifi cant 
increase in capital may be required to support its business and 
that Prudential may be placed at a competitive disadvantage to 
other European and non-European fi nancial services groups. 
Prudential is actively participating in shaping the outcome 
through our involvement in industry bodies and trade 
associations, including the Chief Risk Offi cer and Chief Financial 
Offi cer Forums, together with the Association of British Insurers 
and Insurance Europe (formerly known as the Comité Européen 
des Assurances). 

The delays in fi nalising the Omnibus II Directive and 
implementing measures are expected to result in a deferral of the 
Solvency II implementation date for fi rms beyond the previously 
anticipated date of 1 January 2014. At this stage, it remains 
unclear exactly when Solvency II will come into force, although 
a deferral until 1 January 2016 or beyond appears likely.

Having assessed the requirements of Solvency II, an 
implementation programme was initiated with dedicated teams 
to manage the required work across the Group. The activity of 
the local Solvency II teams is being coordinated centrally to 
achieve consistency in the understanding and application of 
the requirements. Prudential is continuing its preparations to 
adopt the regime when it eventually comes into force and is 
undertaking in parallel an evaluation of the possible actions to 
mitigate its effects. Prudential regularly reviews its range of 
options to maximise the strategic fl exibility of the Group. This 
includes consideration of optimising the Group’s domicile as a 
possible response to an adverse outcome on Solvency II.

Over the coming months Prudential will remain in regular contact 
with the FSA as it continues to engage in the ‘pre-application’ 
stage of the approval process for the internal model. In addition, 
Prudential also expects to engage in the initial stage of the FSA’s 
proposed ‘Individual Capital Adequacy Standards Plus (ICAS+)’ 
regime, which will ultimately enable its UK insurance entities to 
leverage the developments made in relation to the Solvency II 
internal model for the purpose of meeting existing ICAS regime.

Currently there are also a number of other prospective global 
regulatory developments which could impact the way in which 
Prudential is supervised in its many jurisdictions. These include 
the Dodd-Frank Act in the US, the work of the Financial Stability 
Board (FSB) on Globally Systemically Important Financial 
Institutions (G-SIFIs) and the Common Framework for the 
Supervision of Internationally Active Insurance Groups 
(ComFrame) being developed by the International Association 
of Insurance Supervisors (IAIS).

The Dodd-Frank Act represents a comprehensive overhaul of the 
fi nancial services industry within the United States that, among 
other reforms to fi nancial services entities, products and markets, 
may subject fi nancial institutions designated as systemically 
important to heightened prudential and other requirements 
intended to prevent or mitigate the impact of future disruptions in 
the US fi nancial system. The full impact of the Dodd-Frank Act on 
Prudential’s businesses is not currently clear, however, as many 
of its provisions have a delayed effectiveness and/or require 
rulemaking or other actions by various US regulators over the 
coming years. 

 
 
 
 
 
 
C.4 Risk mitigation and hedging 
(Unaudited)
Prudential manages its actual risk profi le against its tolerance of 
risk. To do this, Prudential maintains risk registers that include 
details of the risks Prudential has identifi ed and of the controls 
and mitigating actions it employs in managing them. Any 
mitigation strategies involving large transactions such as a 
material derivative transaction involving shareholder business 
are subject to review at Group level before implementation.

Prudential uses a range of risk management and mitigation 
strategies. The most important of these include: adjusting 
asset portfolios to reduce investment risks (such as duration 
mismatches or overweight counterparty exposures); using 
derivatives to hedge market risks; implementing reinsurance 
programmes to manage insurance risk; implementing corporate 
insurance programmes to limit the impact of operational risks; 
and revising business plans where appropriate.

78

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Risk and capital management continued

As part of a global initiative to identify G-SIFIs, in May 2012, 
the IAIS published proposed assessment methodology for 
designating Globally Systemically Important Insurers (G-SIIs). 
For those groups that are designated by the FSB as G-SII then 
additional policy measures including enhanced supervision, 
introduction of recovery and resolution plans and higher loss 
absorbency requirements could be proposed. Further detail of 
the proposals is expected during 2013 and implementation is 
likely to be over a period of years. Furthermore, the FSA is 
considering the designation of Domestically Systemically 
Important Insurer (DSII) for those UK insurers that are 
signifi cant in UK terms. It is not yet clear what the impact 
of this designation may be.

ComFrame is also being developed by the IAIS to provide 
common global requirements for supervision of insurance 
groups. The framework is designed to develop common 
principles for supervision and so may increase the focus of 
regulators in some jurisdictions. It is also possible that some 
prescriptive requirements, including group capital, could be 
proposed. Further clarity on ComFrame is expected during 
the second half of 2013.

C.3 Capital allocation 
(Unaudited)
Prudential’s approach to capital allocation is to attain a balance 
between risk and return, investing in those businesses that 
create shareholder value. In order to effi ciently allocate capital, 
Prudential measures the use of, and the return on, capital. 

Prudential uses a variety of metrics for measuring capital 
performance and profi tability, including traditional accounting 
metrics and economic returns. Capital allocation decisions are 
supported by this quantitative analysis, as well as strategic 
considerations. 

The economic framework measures risk adjusted returns on 
economic capital, a methodology that ensures meaningful 
comparison across the Group. Capital utilisation, return on 
capital and new business value creation are measured at the 
product level as part of the business planning process. 

Corporate responsibility review

Prudential plc Annual Report 2012

79

Corporate responsibility review  
Creating social and
economic value

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Corporate responsibility (CR) is integral to the way 
we do business at Prudential. This review gives an 
overview of our activities. Prudential also publishes 
an annual CR report which is available online at 
www.prudential.co.uk

Creating social and economic value
As a business that provides savings, income, investment and 
protection products and services, we create social value through 
our day-to-day operations. We provide customers with ways to 
help manage uncertainty and build a more secure future. By 
playing a key role in fi nancial markets, we provide long-term 
capital that fi nances businesses, builds infrastructure and 
fosters growth in both developed and developing countries. 

At Prudential, we aim to be sustainable in the broadest sense – 
fi nancially, socially and environmentally. Sustainability is integral 
to the way we do business. Our commitments to our customers 
and our employees, as well as our support for communities and 
our responsibility towards the environment, are rooted in our aim 
of continuing to deliver strong fi nancial performance sustainably. 

As a Group with a long-term view, we believe it is important to 
participate in global debates and policy considerations that affect 
our customers. Across our business, we share our knowledge 
and expertise to help inform public policy in all our markets.

The complexities and challenges surrounding ageing populations 
have signifi cant policy implications in many countries around 
the world. For example, through our partnership with the 
Washington DC-based think tank, the Center for Strategic and 
International Studies (CSIS), we have continued to contribute to 
the debate, through events and seminars with policymakers 
promoting the Global Aging Preparedness Index.

We commissioned additional demographic research in 
partnership with CSIS, looking, in further detail, at retirement 
expectations in Asia. Based on a survey conducted by CSIS in 
six East Asia countries, it explores how rapid development 
and rapid ageing are transforming retirement behaviour 
and expectations in the emerging world. The fi ndings of 
the study were published in 2012 and it is available at 
http://gapindex.csis.org

Serving our customers
Today we serve around 24 million insurance customers in diverse 
markets where people’s specifi c savings, investment and 
protection needs are different. However, what is common among 
all our customers is that the fi nancial decisions they make are 
among the most important of their lives. 

The insurance industry plays a unique role in society by helping 
people manage uncertainty and gain security. Prudential has 
been meeting customers’ needs for 165 years and we are 
always looking for new ways to ensure that we understand our 
customers’ long-term fi nancial goals and provide them with 
the right products to help them plan for the future. We do not 
underestimate how important these decisions are for our 
customers, nor do we take for granted the trust they place in 
us to deliver for them over the long term. Our customers have 
made a choice to purchase from us, and we value highly their 
decision and their loyalty. 

We want our customers to stay with us for the long term. We 
know this means we must constantly listen to them to understand 
their changing needs, and that we must provide them with fair 
and transparent products – and customer service – that 
maintains their trust and faith in our business. 

Asia
In the emerging markets of Asia, where we now have 13 million 
insurance customers, the demand for savings and protection 
products continues to grow as people seek greater fi nancial 
security and peace of mind. We continue to broaden our offering 
to help meet our customers’ goals.

Prudential Corporation Asia launched a number of tailored 
products in 2012. PRUmyhealth medical plan was launched in 
Hong Kong, offering comprehensive health protection with 
lifetime global coverage, and in Malaysia PRUFlexi Med was 
launched, which provides customers with the fl exibility to choose 
a number of medical benefi ts based on their needs.

Across the region, we have a highly trained tied agency force, 
and we provide support to new and experienced agents so that 
they can deliver the best possible service for our customers. 
In Hong Kong, we have developed the ‘Certifi ed Agency Builder 
Programme’, through which fi nancial professionals follow a series 
of certifi ed training courses.

Our four guiding CR principles 

In line with our federal operating model, we believe that 
corporate responsibility is best managed by those closest 
to our customers and stakeholders. Underpinning this 
approach are our four guiding principles. These provide 
clarity to our businesses on where they should focus their 
eff  orts and resources. 

 AAAAAAAAAAAAA Serving our customers: we aim to provide fair and 

transparent products which meet our customers’ needs;

 AAAAAAAAAAAAA Valuing our people: we aspire to retain and develop highly 

engaged employees; 

 AAAAAAAAAAAAA Supporting local communities: we seek to make a positive 

contribution to our communities through long-term 
partnerships with charitable organisations that make 
a real diff  erence; and

 AAAAAAAAAAAAA Protecting the environment: we take responsibility for the 

environment in which we operate. 

 
 
 
 
 
80

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Corporate responsibility review continued

US 
Founded over 50 years ago, Jackson National Life is one of the 
largest life insurance companies in the United States, providing 
retirement savings and income solutions, with approximately 
4 million customers. 

Asset management
M&G, Prudential’s UK and European asset management 
business, has served retail and institutional investors for over 
80 years, investing customers’ money in equities, fi xed income 
and real estate.

M&G is a long-term investor that takes its responsibilities 
as a shareholder seriously, often working closely with the 
management of the companies in which it invests. Active voting 
is an integral part of M&G’s investment approach. We believe that 
exercising our votes both adds value and protects our interests as 
shareholders. The M&G website provides an overview of voting 
history: www.mandg.co.uk/Corporate/CorporateResponsibility 
/CorporateGovernance/Votinghistory.jsp

M&G’s retail business launched the Bond Vigilantes blog 
providing market insight straight from the trading fl oor. In 
addition to the constant stream of market views posted by M&G, 
comments are posted by users, establishing the blog as a genuine 
discussion forum. 

Valuing our people 
We aim to create an environment that enables our people to fi nd 
value and meaning in their work, and to deliver outstanding 
performance for our customers, shareholders and communities. 
This is essential to our continued success, and is performed 
through our focus on four key areas – diversity and inclusion, 
talent development, employee engagement, and performance 
and reward. 

Diversity and inclusion 
We provide opportunities for our people regardless of their 
gender, ethnicity, disability status, age, religion, caring 
responsibilities or sexual orientation.

Our diversity and inclusion policies are guided by the principles 
of the UN’s Universal Declaration of Human Rights and the 
International Labour Organisation’s core labour standards. These 
are also incorporated in our Group Code of Business Conduct, 
which sets expected standards of employee behaviour. 

We maintain an inclusive culture that is sensitive to the needs of 
employees with a disability. We continue employing people who 
become disabled, and provide training and career development 
opportunities for all. We also give full and fair consideration and 
encouragement to all applicants with suitable aptitude and 
abilities, regardless of disability.

The US is the world’s largest retirement savings market, with 
considerable cohorts of the 78 million baby-boomers1 reaching 
retirement age each year, creating signifi cant demand for 
retirement income products. 

Jackson has established a signifi cant presence in the alternative 
investments market, in a period where customers seek greater 
security in times of economic uncertainty, and is a leader in 
alternative investments in the retail adviser market. 

Elite Access was created in 2012 to make Jackson’s products 
available to a much greater range of customers. Elite Access is a 
variable annuity designed to combat the volatility of the market 
by providing investors with the opportunity for greater portfolio 
diversifi cation through the use of alternative asset classes.

UK
In the UK, challenging economic conditions continued to persist 
in 2012 and have led customers, more than ever, to seek fi nancial 
products that offer them the highest level of security from 
companies they feel they can trust.

Annuities are a key product for Prudential UK and market rates 
were at near historic lows during 2012. This means that it is more 
important than ever for customers looking to take income from 
their pensions to make informed choices. Our UK business paid 
out £2.9 billion in income to UK annuitants in 2012.

Over the last decade, Prudential has been widely recognised as 
the UK’s leading with-profi ts manager. Our long-term approach 
to the management of the with-profi ts fund has continued to 
benefi t customers during 2012, as it helps to provide protection 
from the full impact of volatile market conditions. The fund has 
consistently outperformed the FTSE All-Share Index. Over the 
last 15 years, the fund has delivered a cumulative investment 
return of 184.3 per cent on investments covering policyholder 
liabilities. This compares favourably with the FTSE All-Share 
Index total return of 106.5 per cent over the same period. 
Total bonus payments are expected to top £2 billion in 2013, 
and our policyholders will typically see year-on-year increases 
of between 3.5 per cent and 6.5 per cent in accumulating 
with-profi ts policy values. Since 2003, an estimated £22 billion 
has been added to policy values. 

We are committed to responding to customer concerns quickly 
and effi ciently. The details of our approach to customers are 
published on the Prudential UK website in line with FSA 
guidance at www.pru.co.uk/about_us/complaints_data/ 

Prudential UK was in the best performing 8 per cent, up from 
15 per cent in 2011, of fi nancial companies included in data 
published by the Financial Ombudsman Service.

Note
1  Source: US Census Bureau

Corporate responsibility review

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81

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We have several initiatives in place to maintain our commitment 
to diversity and inclusion. These include: 

 AAAAAAAAAAAAA Apprenticeship schemes and support for underprivileged 
students to provide entry-level positions for young people;

 AAAAAAAAAAAAA Training in unconscious bias to improve inclusion throughout 

Employee engagement 
We strive to create a work environment and conditions that are 
conducive to a culture of engagement. Engaging our employees 
is critical to sustaining a high-performing business and retaining 
talent. In 2012, we utilised a range of mechanisms to drive 
engagement at all levels. 

At Group Head Offi ce, the Connect programme of lunchtime 
events brings together colleagues on subjects ranging from 
learning about developments in the business and Prudential’s 
heritage, to themes like parenting.

The wellbeing of our employees is paramount. We have a series 
of initiatives, including assessments, activity programmes and 
access to confi dential telephone and face-to-face coaching and 
counselling with professionals.

Across Prudential, we encourage continuous dialogue to engage 
with our employees. Through events and ‘open forums’ – such as 
the M&G Staff Consultative Committee and the Employee Forum 
within Prudential UK – employees can engage directly with their 
executive teams and raise questions. In addition, our businesses 
in the UK have a long-standing relationship with the union Unite.

The success of our engagement efforts have been recognised 
internally and externally. Engagement surveys in various 
business units have shown excellent results and several of our 
businesses have won prestigious awards. For example, M&G was 
named one of the best places to work in the City by the website 
Here is the City News, and was also the highest-rated asset 
management fi rm in a survey voted for by employees, and a 
number of our businesses in Asia, including our Life business in 
Singapore, were awarded The People Developer Standard.

Performance and reward 
We offer reward packages that support a high-performing 
organisation, in order to attract, retain and motivate talented 
people. Each individual contributes to the success of the Group 
and should be rewarded accordingly. 

Rewards are linked to the delivery of business goals and 
expected behaviours. We place emphasis on goals being met in 
an appropriate manner. To ensure this, employees are not only 
regularly assessed on ‘what’ they have achieved, but also on 
‘how’ they did so.

We believe it is important for our employees to have the 
opportunity to benefi t from the Group’s success through share 
ownership. In the UK, we operate two all-employee share plans: 
a Share Incentive Plan (SIP) and a Save As You Earn (SAYE) 
scheme. In 2012, a majority of eligible employees participated in 
one or both of these plans.

In Asia, we operate two SAYE schemes, similar to those in the UK. 
Participation in these schemes continues to grow strongly among 
our employees and agents.

the organisation;

 AAAAAAAAAAAAA Pay reviews to prevent systematic concerns around equal pay 

and opportunity by gender, ethnic group and working 
patterns; and

 AAAAAAAAAAAAA Collaborative partnerships with organisations that strengthen 
and further the diversity and inclusion agenda, such as the 
Diversity and Inclusion in Asia Network (DIAN), and 
Peckham, an American non-profi t community rehabilitation 
organisation. In the UK, we are also sponsors of the 2012 
Working Mums Top Employer Awards, and co-sponsors 
of the inaugural Women in Investment Management event 
targeting female students.

Talent development 
All employees are encouraged to take responsibility for 
driving their own development and agreeing plans with their 
managers. To support them, the organisation provides on-going 
development activities. The majority of these activities sit within 
our business units, while Group HR focuses on programmes for 
senior leaders across the organisation.

At Group level, the emphasis is on succession planning for senior 
roles and development of our overall leadership talent pipeline. 
In support of this, there are a number of new Group-wide 
programmes. In addition to The Top 100 initiative, which 
focuses on individually tailored development for our most 
senior executives, we provide programmes that are specifi cally 
designed to enhance colleagues’ cross-business unit/functional 
leadership skills and experience.

Within our businesses, there are several programmes that 
demonstrate our commitment to furthering talent. Prudential 
Corporation Asia developed a holistic Talent Development 
Framework with clear segmentation, to enable the identifi cation of 
talent in each market, as well as the design and accurate targeting 
of ‘top of the class’ leadership development programmes.

In the US, The Jackson University continues to provide 
business-specifi c development activities for employees. 
Jackson’s senior management team play a central role in shaping 
the curriculum, ensuring it aligns to major corporate initiatives 
for the business. In addition, the LEAP programme for senior 
leaders aims to accelerate their leadership potential and 
organisational impact.

In our UK-based businesses, we have various programmes 
designed to create focused learning networks and active talent 
communities. These include: M&G’s Cornerstone, focused on 
senior management; Catalyst, aimed at junior talent; Investor 
Development Programmes; and Sales Business Leadership 
Programmes. Prudential UK provides Career Development 
Centres for middle managers, and at Group Head Offi ce, 
Enhance offers employees the opportunity to hone their 
skills for working effectively and to develop in areas such 
as cross-cultural awareness and building effectiveness 
partnerships.

 
 
 
 
 
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Corporate responsibility review continued

Supporting local communities
As a long-term business, we are committed to supporting the 
long-term well-being of the communities in which we operate. 

The social value of our business – helping customers manage 
uncertainty and build a more secure future, as well as our 
investments providing long-term capital that fi nances businesses, 
builds infrastructure and fosters economic growth – is further 
underpinned by our community programmes and activities. 

Each of Prudential’s businesses has community investment 
programmes in place which provide support to charitable 
organisations, both through funding and the experience and 
expertise of our employees.

Last year more than 7,350 employees across the Group gave 
up their time to help in their communities, using their skills and 
knowledge to benefi t others.

We establish long-term relationships with our charity partners 
to ensure that the projects we support are sustainable, and we 
work closely with them to ensure that our programmes 
continuously improve. 

The diversity of our markets means that our programmes vary 
from region to region, but a shared focus for our community 
investment is education and life skills. These activities include 
fi nancial education, support to improve social mobility and 
employee volunteering. 

Financial education
Financial education forms an important part of our educational 
activity. We believe that encouraging people to manage their 
money prudently helps to underpin overall economic 
development and success for communities. 

Cha-Ching, PCA’s fl agship regional fi nancial education 
programme, gathered greater momentum in 2012. 

Cha-Ching was launched in seven countries in 2011, to help 
parents in Asia develop money-smart values among children 
from the ages of seven to 12. The programme has produced a 
series of three-minute music videos with sing-a-long subtitles 
that teach children about four key money management concepts 
– Earn, Save, Spend and Donate – through a band of six 
characters. These videos have been shown daily on the Cartoon 
Network, Asia’s most watched children’s channel. Cha-Ching is 
supported by an interactive website (www.cha-ching.com) and 
mobile applications offering digital resources for parents, 
children and teachers. 

In 2012, Cha-Ching was developed with the launch of ‘Season 
Two’, featuring three new music videos on budgeting, credit 
and investing. A new online game, Cha-Ching Saver World Tour, 
and a fi rst mobile game app, Cha-Ching Band Manager, were 
also launched.

Over the last year, Cha-Ching has received signifi cant support 
across the region, with more than 20,000 children and teachers 
benefi ting from the programme to date. In April 2012, the 
Philippines Department of Education signed a Memorandum 
of Agreement to incorporate Cha-Ching into the curriculum of 
public primary schools, and NGOs including Junior Achievement 
have organised Cha-Ching workshops for children in Hong Kong 
and Thailand. Singapore Airlines and Garuda Indonesia have 
incorporated the music videos into their in-fl ight entertainment 
content for travelling families.

In the US, Jackson, alongside employees from across the Group, 
provided more than 5,000 volunteer hours in support of fi nancial 
literacy as part of its work with Junior Achievement, a charity 
which teaches young people about money management and how 
business works. Jackson is one of only 10 companies across the 
US to have been awarded a Bronze US President’s Volunteer 
Service Award for the 2011-2012 programme.

Improving education and skills
In Asia, with the support of the Ministry of Education, PCA 
partnered with the China Insurance Regulatory Commission 
and the Chinese Academy of Social Sciences to develop an 
insurance educational course that could be taught across schools 
in China. Since its launch in 2007, more than 57,000 children 
have benefi ted from the course to date, strengthening their 
knowledge of insurance and how it relates to their everyday lives. 

In the UK, the Business Class programme, run by Business in the 
Community, gives Prudential UK colleagues the opportunity to 
use their knowledge, experience and skills to help with some of 
the most pressing issues in local schools. Businesses partner 
with schools in the most deprived areas, and work strategically 
for three years on an action plan driven by the school’s needs, 
covering areas such as leadership, curriculum and achievement. 
In 2012, the programme helped 15 schools, 7,500 students and 
90 teachers.

Through the partnership, 86 volunteers are working with schools 
in Reading, Stirling and Westminster. As well as supporting 
performance management training and people management 
skills for senior teachers and school leaders, a ‘menu of 
activities’ has been created to help young people understand 
the opportunities available to them when they leave school, as 
well as working with young people to improve their confi dence 
and motivation.

At Group Head Offi ce, a new charitable partnership was 
established in 2012 with Greenhouse, a London-based charity 
which assists young people in some of the most deprived areas 
of the city. It uses sport, including basketball, to turn young lives 
around. Sports coaches work full-time in schools to help young 
people improve their health and fi tness, while mentoring them to 
increase their engagement with their education and community. 
Prudential’s support enables over 1,000 disadvantaged 
young people to participate weekly through Greenhouse’s 
basketball programme. 

Employee volunteering
We believe in sharing the skills of our global workforce with their 
local communities. Many of our employees play an active role 
through volunteering, charitable donations and fundraising. 
Financial support is always important, but it is the combination 
of all these resources that means we can make a far more positive 
contribution to all our communities across the globe. We 
recognise that employee volunteering brings benefi t not only to 
the charities, but also to the development of our people, and we 
actively encourage colleagues to participate in our programmes. 

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83

Since its launch in Asia eight years ago, the ‘Investing in Your 
Future’ volunteer-led fi nancial literacy programme has reached 
more than 38,000 women. These seminars teach basic fi nancial 
planning skills for different stages in their lives. Female volunteers 
from Prudential donate their time and expertise to deliver the 
seminars in China, India, Indonesia and Vietnam. The project works 
closely with the All-China Women’s Federation, the Women’s 
Association and Labour Union in Vietnam, and the Ministry of 
Women’s Empowerment and Child Protection in Indonesia.

Prudential RideLondon
Prudential is sponsoring RideLondon, an annual two-day festival 
of cycling which was formally launched in February 2013 with the 
Mayor of London, Boris Johnson, who predicted the event will 
become a living legacy of the London Olympic and Paralympic 
Games of 2012. Prudential RideLondon will be a world-class 
festival of cycling, starting in August 2013, that combines a free 
family ride in central London, a world-class professional cyclists’ 
race and an amateur cyclists’ race to raise money for charity. 

Disaster relief and preparedness
Many of our customers in Asia are located in areas prone to 
natural disasters. For a number of years we have supported local 
initiatives to support relief efforts following disasters in countries 
where we operate, and we also maintain a disaster relief fund 
which can be activated in emergencies. Our commitment to 
disaster relief also often goes beyond fi nancial aid, with our 
people helping on the ground. 

In October 2011, many areas of northern and central Thailand 
were hit by severe fl ooding caused by tropical storm Nalgae. 
More than 13 million people were affected by the catastrophe 
which caused the loss of 750 lives. 

In the aftermath of the disaster, Prudential partnered with Help 
Age International and FOPDEV (Foundation for Older Persons 
Development) to provide help where it was needed most. In June 
2012, a team of 65 PRUvolunteers from 10 countries across Asia, 
supported by our Thai colleagues, travelled to Fang District in 
northern Thailand for six days to help build and renovate 
fl ood-resistant homes for old people in Mai Ai, as part of the 
‘New House for New Life’ project. The team also helped 
renovate a school, built a dam for improved water management, 
and participated in an evacuation simulation exercise with the 
residents to better prepare them for future fl oods. 

In 2012, the Prudence Foundation was established in Asia as a 
unifi ed platform to coordinate charitable activity in the region. 
As part of the creation of the Prudence Foundation, Prudential 
Corporation Asia’s approach has turned to disaster 
preparedness. A designated fund has been established to help 
communities develop preventative programmes before disasters 
occur to improve the ability of communities to better prepare for, 
cope with and recover from any unfortunate natural disasters. 

In the US, Jackson staff gave over 6,500 volunteer hours in 
2012, providing support to local charities benefi ting children 
and the elderly. 

In the UK, 43 per cent of Prudential UK employees took part in 
volunteering during 2012, mentoring schoolchildren, supporting 
the elderly and skills-sharing with local charities.

At M&G, 118 employees have been actively involved in initiatives 
with community organisations, charities and schools in and 
around Chelmsford and London. 

Chairman’s Challenge
In 2012, 4,500 employees volunteered through Prudential’s 
fl agship international programme, the Chairman’s Challenge. 
The programme encourages employees from across the Group 
to volunteer on projects initiated by our global charity partners, 
including Plan International, Help Age International and Junior 
Achievement. It allows us to support many different charities 
with volunteers, as well as fi nancial support. Prudential donates 
£150 to our charity partners for every employee who registers for 
the programme. Charity partners use this money to seed-fund 
charitable projects for Prudential volunteers. 

Each year, employees across the Group vote for the shortlisted 
project they believe has made the greatest impact. In 2012, the 
winning project was ‘Learning About Earning’. This programme 
– in partnership with Junior Achievement – benefi ted 234 
impoverished children from a small village outside Jakarta, 
through the commitment of 430 employees from Prudential 
Corporation Asia’s Indonesian business, who helped the 
children develop basic communication and fi nancial skills.

Shortlisted projects 2012:
 AAAAAAAAAAAAA The Taiwan Fund For Children and Families (TFCF) – 

Children’s Financial Camp Annual Child Protection Campaign 
and Wishing Doll Fundraising Campaign. 766 employees 
volunteered in 2012, 30 of whom used their business skills to 
design and deliver four fi nancial camps to 120 disadvantaged 
children, while the remainder supported the TFCF’s 
protection and fundraising campaign;  

 AAAAAAAAAAAAA Snehasadan, Mumbai – Holistic Development of Children. 
The programme rehabilitates homeless children and gives 
them education, life skills and professional training to make 
them independent. 50 volunteers supported the project for 
the fi rst time in 2012, benefi ting 240 children;

 AAAAAAAAAAAAA Junior Achievement, US – Economic Gardening: Growing 

Success One Student At A Time. 528 Jackson employees were 
involved in volunteering activities either in the classroom 
delivering fi nancial literacy sessions or through 
fundraising; and

 AAAAAAAAAAAAA Junior Achievement Thailand – Cha-Ching in Ourselves. 
140 Prudential Corporation Asia employees dedicated 
volunteering time to educate young people in fi nancial 
literacy skills.

 
 
 
 
 
84

Business review  Prudential plc Annual Report 2012

Corporate responsibility review continued

Charitable donations
We calculate our community investment spend using the 
internationally recognised London Benchmarking Group 
standard. This includes cash donations to registered 
charitable organisations, as well as a cash equivalent for 
in-kind contributions.

In 2012, the Group spent £12.6 million supporting community 
activities, an increase of 39.5 per cent on 2011. 

The direct cash donations to charitable organisations amounted 
to £9.6 million, of which approximately £4.0 million came from 
our EU operations, which are principally our UK insurance 
operation and M&G, with the remaining £5.6 million being 
contributed to charitable organisations by Jackson National Life 
Insurance Company and Prudential Corporation Asia.

The cash contribution to charitable organisations from our 
EU operations is broken down as follows: education £1.3 million; 
social, welfare and environment £2.4 million; cultural £0.2 million 
and staff volunteering £0.1 million. 

Political donations
It is the Group’s policy not to make donations to political parties, 
nor to incur political expenditure, within the meaning of those 
expressions as defi ned in the Political Parties, Elections and 
Referendums Act 2000. The Group did not make any such 
donations or incur any such expenditure in 2012.

Protecting the environment 
We recognise that managing our buildings effi ciently and 
minimising our greenhouse gas emissions is not only benefi cial 
to the environment but also makes good business sense. 

We aim to ensure that we minimise the impact of our activities 
on the environment. Our strategy focuses on reducing the direct 
impact of the properties we occupy, as well as the properties we 
manage through PRUPIM (Prudential Property Investment 
Managers Limited), which is a top-25 global real estate fund 
manager, with £16 billion of assets under management 
(at 31 December 2012).

Reducing our direct impact: occupied properties
We monitor energy consumption, carbon dioxide emissions, 
water consumption, waste, paper use and recycling at all our UK 
sites, and at Jackson’s main premises in North America in Lansing, 
Michigan, Denver, Colorado, and Nashville, Tennessee. We also 
monitor energy consumption and carbon dioxide emissions from 
46 occupied properties in Asia, where Prudential Corporation 
Asia occupies approximately 20,000 square feet or more, for a 
combined total of 2.45 million square feet.

The Carbon Reduction Commitment (CRC) Energy Effi ciency 
Scheme is a mandatory UK scheme aimed at improving energy 
effi ciency and cutting carbon dioxide emissions in large public 
and private sector organisations, which are responsible for 
around 12 per cent of the UK’s emissions. The scheme features 
a range of reputational and fi nancial drivers, which aim to 
encourage organisations to develop energy management 
strategies that promote a better understanding of energy usage. 
All CRC participants must measure and report carbon emissions 
annually. The fi rst CRC performance league table, which is due 
to be updated later this year, placed Prudential ahead of its 
insurance peer group. In 2012, for the fi rst time, participants had 
to purchase allowances from the Government before the end of 
July. Prudential’s annual carbon emission for the 2011/12 
compliance year was 75,742 tonnes of CO2, 5,438 tonnes 
less than in 2010/11, which translated into a fi nancial liability 
of £908,904. 

Corporate Property continues to maintain certifi cation 
to ISO 14001 (an internationally recognised standard for 
environmental management) for services it provides to UK 
Business Units. Compliance with ISO 14001 drives improved 
environmental performance.

The Environmental Forum, a sub-group of Prudential plc’s 
Environment Health and Safety Council, is supporting 
Corporate Property’s UK Environmental Employee Engagement 
programme. This initiative focuses on encouraging employees 
to make their own contribution to help their Business Unit 
improve its environmental performance. Each UK Business Unit 
has signed up to the programme to meet the challenge by a mix 
of intranet campaigns, competitions, employee forums and 
attitude surveys.

There will be a new mandatory greenhouse gas emissions 
reporting requirement for all listed companies on the London 
Stock Exchange. Prudential plc will include a carbon footprint 
report in its Annual Report 2013. 

Corporate responsibility review

Prudential plc Annual Report 2012

85

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Payment policy
It is our Group policy to agree terms of payment when orders for 
goods and services are placed, and to pay in accordance with 
those terms.

In the UK, we have signed up to the Prompt Payment Code, 
launched in December 2008 by the UK Department for Business, 
Enterprise and Regulatory Reform. In 2012, our trade creditor 
days, based on the ratio of amounts that were owed to trade 
creditors at the year end to the aggregate of the amounts 
invoiced by trade creditors during the year, were 22 days 
(2011: 22 days). 

The Prompt Payment Code and its signatories can be found at 
www.promptpaymentcode.org.uk 

Supply chain management
Prudential recognises that its own social, environmental and 
economic impacts go beyond the products and services it 
supplies, to include the performance of its suppliers and 
contractors.

It is our policy to work in partnership with suppliers whose values 
and standards are aligned with our Group Code of Business 
Conduct.

Procurement practices in Prudential UK have been successfully 
accredited with the Chartered Institute of Purchasing and 
Supply certifi cation, an industry benchmark of recognised 
good practice.

Reducing our impact: property investment portfolio
The fundamental principle behind PRUPIM’s approach to 
Responsible Property Investment is that by having a leading 
position we are better able to protect and enhance 
performance for its clients. This strategy focuses on four 
areas: ensuring portfolio resilience; driving environmental 
improvements; building strong relationships; and responsibility 
in its own operations.

PRUPIM’s focus on delivering energy reductions across its 
managed portfolio has achieved some signifi cant results. For 
example, in the UK, PRUPIM has reduced carbon emissions 
intensity by 17 per cent at 23 of its largest multi-let offi ces and 
16 per cent at its shopping centres, generating savings of over 
£3.6 million for its occupiers. Its UK shopping centres now divert 
80 per cent of waste from landfi ll and 49 per cent of waste is 
diverted from landfi ll at our ISO 14001 offi ces.

We have also achieved the environmental standard ISO 14001 
at nine shopping centres and 27 multi-let offi ces, which together 
account for 64 per cent of the carbon emission under 
management control.

PRUPIM’s approach and progress can be found in its annual 
Responsible Property Investment report at www.prupim.com/rpi 

Accountability and governance
The Board
The Board regularly reviews the Group’s CR performance and 
scrutinises and approves the Group CR report and strategy on 
an annual basis.

Code of Business Conduct
Consideration of environmental, social and community matters 
is integrated in our Code of Business Conduct. Our code is 
reviewed by the Board on an annual basis. Refer to page 98 
for more information.

Local governance
In M&G, Jackson and Prudential UK there are governance 
committees in place – with senior management representation – 
which agree strategy and spend. In Asia, the Prudence 
Foundation has been established as a unifi ed charitable platform 
to align and maximise the impact of community efforts across 
the region.

 
 
 
 
 
86

Prudential plc Annual Report 2012

Section 3 

Governance

Prudential plc Annual Report 2012

87

88 
93 

110 
111 

Role of the Board and Governance Framework

Board of directors
Corporate Governance report:
93 
100  Audit Committee report
103 
104 
105 
107 
Additional disclosures
Index to principal directors’ report disclosures

Nomination Committee report
Risk Committee report
Risk governance
Relations with shareholders

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88

Governance  Prudential plc Annual Report 2012

Board of directors  

Chairman

Paul Manduca
Chairman

Appointments
Board: October 2010
Chairman of the Board: July 2012
Chairman of the Nomination 
Committee: July 2012

Paul Manduca was the Senior 
Independent Director prior to his 
appointment as Chairman. He was 
also a member of the Audit and 
Remuneration Committees from 
October 2010 to June 2012 and 
a member of the Nomination 
Committee from January 2011. 

Paul was a non-executive director 
of Wm Morrison Supermarkets Plc 
(Morrisons) from September 
2005 until March 2011. During 
that time, he was the Senior 
Independent Director, a member 
of the Nomination Committee and 
Chairman of the Remuneration 
Committee of Morrisons, and 
prior to that he chaired the Audit 
Committee of Morrisons. Paul 
retired as Chairman of JPM 
European Smaller Companies 
Investment Trust Plc in December 
2012 and was the Chairman of 
Aon UK Limited until September 
2012. He was also a non-executive 
director and Chairman of the 
Audit Committee of KazMunaiGas 
Exploration & Production until the 
end of September 2012. 

Paul was the Senior Independent 
Director and Chairman of the 
Audit Committee of Development 
Securities plc until March 2010, 
Chairman of Bridgewell Group plc 
until 2007 and a director of 
Henderson Smaller Companies 
Investment Trust plc until 2006. 
Prior to that, he was European 
CEO of Deutsche Asset 
Management from 2002 to 
2005, global CEO of Rothschild 
Asset Management from 1999 
to 2002 and founding CEO of 
Threadneedle Asset Management 
Limited from 1994 to 1999 when 
he was also a director of Eagle 
Star and Allied Dunbar. Paul is 
a member of the Securities 
Institute, a former Chairman of 
the Association of Investment 
Companies from 1991 to 1993, 
and former member of the 
Takeover Panel. He is also the 
Chairman of Henderson 
Diversifi ed Income Limited. 
Age 61.

Group Chief Executive

Tidjane Thiam
Group Chief Executive

Appointments
Board: March 2008
Group Chief Executive: 
October 2009 

Tidjane was the Chief Financial 
Offi cer from March 2008 until 
his appointment as Group Chief 
Executive in 2009.

Tidjane spent the fi rst part of his 
professional career with McKinsey 
& Company in Paris and New York, 
serving insurance companies and 
banks. He then spent a number of 
years in Africa where he was Chief 
Executive and later Chairman of 
the National Bureau for Technical 
Studies and Development in Côte 
d’Ivoire and a cabinet member 
as Secretary of Planning and 
Development. Tidjane returned 
to France to become a partner with 
McKinsey & Company and one 
of the leaders of their Financial 
Institutions practice before joining 
Aviva in 2002. He worked at Aviva 
until 2008, holding successively 
the positions of Group Strategy 
and Development Director, 
Managing Director of Aviva 
International, Group Executive 
Director and Chief Executive 
Offi cer, Europe.

Tidjane was a non-executive 
director of Arkema in France until 
November 2009. He is a member 
of the Board of the Association 
of British Insurers (ABI) and he 
was appointed as Chairman in 
July 2012. He is a member of 
the Council of the Overseas 
Development Institute (ODI) 
in London, a member of the 
Africa Progress Panel chaired 
by Kofi  Annan and a sponsor of 
Opportunity International. Tidjane 
is a member of the UK-ASEAN 
Business Council and of the 
Strategic Advisory Group on UK 
Trade and Investment. In January 
2012, Tidjane was appointed to 
the Prime Minister’s Business 
Advisory Group and has been a 
member of the European Financial 
Round Table (EFR) since January 
2013. Tidjane was awarded the 
Légion d’Honneur by the French 
President in July 2011. Age 50.

Board of directors

Prudential plc Annual Report 2012

89

Executive Directors

Nicolaos Nicandrou ACA
Chief Financial Offi    cer

John Foley
Group Chief Risk Offi    cer

Appointments
Board: October 2009

Appointments
Board: January 2011

Robert Devey
Executive Director

Appointments
Board: November 2009

Michael McLintock
Executive Director

Appointments
Board: September 2000

Before joining Prudential, Nic 
Nicandrou worked at Aviva, where 
he held a number of senior fi nance 
roles, including Norwich Union 
Life Finance Director and Board 
Member, Aviva Group Financial 
Control Director, Aviva Group 
Financial Management and 
Reporting Director and CGNU 
Group Financial Reporting 
Director. Nic started his career 
at PriceWaterhouseCoopers 
where he worked in both London 
and Paris. Age 47.

John Foley has been Group Chief 
Risk Offi cer since January 2011. 
He joined Prudential as Deputy 
Group Treasurer in 2000 before 
being appointed Managing 
Director, Prudential Capital 
(formerly Prudential Finance (UK)) 
and Group Treasurer in 2001. He 
was appointed Chief Executive 
of Prudential Capital and to the 
Group Executive Committee in 
2007. Prior to joining Prudential, 
John spent three years with 
National Australia Bank as 
General Manager, Global Capital 
Markets. John began his career at 
Hill Samuel & Co Limited where, 
over a 20 year period, he worked 
in every division of the bank, 
culminating in senior roles in risk, 
capital markets and treasury of the 
combined TSB and Hill Samuel 
Bank. Age 56.

Rob Devey has been the Chief 
Executive of Prudential UK and 
Europe since 2009. Before joining 
Prudential, Rob worked at Lloyds 
Banking Group from 2002, where 
he held a number of senior 
leadership roles across insurance 
and retail banking. Prior to joining 
Lloyds Banking Group, Rob was 
a consultant with the Boston 
Consulting Group (BCG) in the 
UK, US and Europe. 

Rob chairs the London 
Leadership Team of Business 
in The Community and is also 
a trustee of the LloydsTSB 
Foundation for England and 
Wales. Age 44.

Michael McLintock is the Chief 
Executive of M&G, a position 
he held at the time of M&G’s 
acquisition by Prudential in 
1999, having joined M&G in 
1992. Michael has been a Trustee 
of the Grosvenor Estate since 
October 2008 and was appointed 
as a non-executive director of 
Grosvenor Group Limited in 
March 2012. He previously served 
on the board of Close Brothers 
Group plc as a non-executive 
director from 2001 to 2008 and 
has been a member of the Finance 
Committee of the MCC since 
October 2005. Age 51.

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90

Governance  Prudential plc Annual Report 2012

Board of directors continued

Executive Directors continued

Non-Executive Directors

Barry Stowe
Executive Director

Appointments
Board: November 2006

Michael Wells
Executive Director

Appointments
Board: January 2011

Mike Wells is President and CEO 
of Jackson National Life Insurance 
Company (Jackson). Mike has 
served in a variety of senior and 
strategic positions at Jackson 
over the last 15 years, including 
President of Jackson National Life 
Distributors. Mike has been Vice 
Chairman and Chief Operating 
Offi cer of Jackson for the last nine 
years. During this period he has 
led the development of Jackson’s 
variable annuity business and 
been responsible for IT, strategy, 
operations, communications, 
distributions, Curian and the 
retail broker dealers. Age 52.

Barry Stowe is the Chief Executive 
of Prudential Corporation Asia, a 
position he has held since October 
2006. Before joining Prudential, 
he was President, Accident & 
Health Worldwide for AIG Life 
Companies. He joined AIG in 
1995, and prior to that was 
President and CEO of Nisus, a 
subsidiary of Pan-American Life, 
from 1992 to 1995. Before joining 
Nisus, Barry spent 12 years at 
Willis Corroon in the US.

Barry is a member of the Board 
of Directors of the International 
Insurance Society and was a 
director of the Life Insurance 
Marketing Research Association 
(LIMRA) and the Life Offi ce 
Management Association (LOMA) 
from October 2008 to October 
2011. He is also a member of the 
Board of Visitors of Lipscomb 
University, a member of the Board 
of Managers of the Hong Kong 
International School and Chairman 
of Save the Children (HK) Ltd. 
Age 55.

He is Chairman of the Breach 
Candy Hospital Trust and a trustee 
for a number of Indian charities. 
Keki is the non-executive 
Chairman of Omnicom India 
Marketing Advisory Services 
Private Limited, an unquoted 
Indian company, and is also a 
board member of various other 
unquoted Indian companies. He 
serves as Chairman of Sony India 
Pvt Ltd and Senior Advisor to Sony 
Group in India. 

Before he retired from Unilever 
in 2005, Keki was Director, Home 
and Personal Care, responsible 
for the HPC business of Unilever 
worldwide, a Board member of 
Unilever PLC and Unilever N.V., 
and a member of Unilever’s 
Executive Committee. He joined 
Hindustan Lever Ltd in India in 
1973 and in 1987, he joined the 
Board of Hindustan Lever and 
became Chairman in 1996. 
Age 67. 

Keki Dadiseth FCA
Independent 
non-executive director

Appointments
Board: April 2005
Remuneration Committee: 
April 2005

Keki was a member of the Audit 
Committee from 2005 to 2007 
and was appointed as a member 
of the Prudential Corporation Asia 
Audit Committee in July 2012. 
During 2006, he was appointed 
as a non-executive director of 
ICICI Prudential Life Assurance 
Company Limited and ICICI 
Prudential Trust Limited. 

Keki is also a director of Britannia 
Industries Limited, JM Financial 
Limited, JM Financial Services 
Limited, Piramal Enterprises 
Limited, Siemens Limited, The 
Indian Hotels Company Limited 
and Godrej Properties Limited, 
all of which are quoted on the 
Bombay Stock Exchange. In 
addition, he acts as adviser to 
Fleishman-Hillard Inc and is 
Chairman of Marsh & McLennan 
Companies Group, India. 

Board of directors

Prudential plc Annual Report 2012

91

Non-Executive Directors

Sir Howard Davies
Independent 
non-executive director

Appointments
Board: October 2010
Chairman of the Risk Committee: 
October 2010
Audit Committee: 
November 2010
Nomination Committee: July 2012

Sir Howard is chairman of the 
Phoenix Group, and a Professor 
at Institut d’Études Politiques 
(Sciences Po). He is also Chairman 
of the UK Government’s Airports 
Commission. He chairs the 
International Advisory Board of 
the China Securities Regulatory 
Commission and is a member of 
the International Advisory Board 
of the China Banking Regulatory 
Commission. He is also an 
independent director of Morgan 
Stanley Inc and a Director of the 
National Theatre. Age 62.

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Alexander Johnston 
(Alistair) CMG FCA
Independent 
non-executive director

Appointments
Board: January 2012 
Audit Committee: January 2012

Alistair was a partner of KPMG 
from 1986 to 2010. He joined 
KPMG (then Peat Marwick 
Mitchell) in 1973 and held a 
number of senior leadership 
positions. These included Vice 
Chairman of UK Financial Services 
and Head of UK Insurance 
Practice, International Managing 
Partner – Global Markets and UK 
Vice Chairman. Latterly he served 
as a Global Vice Chairman of 
KPMG from 2007 to 2010. 

Alistair acted as a non-executive 
director of the Foreign & 
Commonwealth Offi ce from 2005 
to 2010 and chaired the audit 
committee until 2009. He was an 
Association Member of BUPA 
until January 2012. Alistair is a 
member of the Strategy and 
Development Board and a Visiting 
Professor at Cass Business School. 
In February 2012 Alistair was 
appointed as a Trustee of the 
Design Museum in London. 
Age 60.

Michael Garrett
Independent 
non-executive director

Appointments
Board: September 2004
Remuneration Committee: 
September 2004

Michael Garrett worked for Nestlé 
from 1961, becoming Head of Japan 
from 1990 to 1993, and then Zone 
Director and Member of the 
Executive Board, responsible for 
Asia and Oceania. In 1996 his 
responsibilities were expanded to 
include Africa and the Middle East. 
Michael retired as Executive Vice 
President of Nestlé in 2005. He 
served the Government of Australia 
as Chairman of the Food Industry 
Council and as a Member of the 
Industry Council of Australia, and 
was also a member of the Advisory 
Committee for an APEC (Asia-
Pacifi c Economic Cooperation) Food 
System, a Member of The Turkish 
Prime Minister’s Advisory Group 
and the WTO (World Trade 
Organization) Business Advisory 
Council in Switzerland. 

Michael remains a director of 
Nestlé in India, and was appointed 
Chairman of the Evian Group, a 
think tank and forum for dialogue 
promoting free trade, from 2001 
to 2011. He also serves as a 
non-executive director on the 
Boards of the Bobst Group in 
Switzerland, Hasbro Inc. in the USA, 
and Gottex Fund Management 
Holdings Limited in Guernsey. 
In addition, he is a Member of the 
Swaziland International Business 
Advisory Panel under the auspices 
of the Global Leadership Foundation 
(GLF) London, as well as being 
a member of the Development 
Committee of the International 
Business Leaders Forum (IBLF) until 
stepping down in 2011. Age 70.

Ann Godbehere FCGA
Independent 
non-executive director

Appointments
Board: August 2007
Chairman of the Audit Committee: 
October 2009
Risk Committee: November 2010
Nomination Committee: July 2012

Ann was a member of the Audit 
Committee from 2007.

Ann began her career in 1976 
with Sun Life of Canada, joining 
Mercantile & General Reinsurance 
Group in 1981, where she held a 
number of management roles 
rising to Senior Vice President and 
Controller for life and health and 
property/casualty businesses in 
North America in 1995. In 1996 
Swiss Re acquired Mercantile & 
General Reinsurance Group and 
Ann became Chief Financial 
Offi cer of Swiss Re Life & Health, 
North America. In 1997 she was 
made Chief Executive Offi cer of 
Swiss Re Life & Health, Canada. 
She moved to London as Chief 
Financial Offi cer of Swiss Re Life 
& Health Division in 1998 and 
joined the Property & Casualty 
Business Group, based out of 
Zurich, as Chief Financial Offi cer 
on its establishment in 2001. From 
2003 until February 2007, Ann 
was Chief Financial Offi cer of the 
Swiss Re Group.

Ann is also a non-executive 
director of British American 
Tobacco plc, Rio Tinto plc, Rio 
Tinto Limited, UBS AG, Arden 
Holdings Limited, Atrium 
Underwriting Group Limited and 
Atrium Underwriters Limited. 
From its nationalisation in 2008 
until January 2009, Ann was 
Interim Chief Financial Offi cer and 
Executive Director of Northern 
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92

Governance  Prudential plc Annual Report 2012

Board of directors continued 

Non-Executive Directors continued

Kaikhushru Nargolwala FCA
Independent
non-executive director

Appointments
Board: January 2012 
Remuneration and Risk 
Committees: January 2012

Kai Nargolwala was the 
non-executive Chairman of 
Credit Suisse Asia Pacifi c until 
December 2011, having joined 
Credit Suisse in 2008 as a member 
of the Executive Board and CEO 
of the Asia Pacifi c region. 

From 1998 to 2007, Kai worked for 
Standard Chartered PLC where he 
was a Group Executive Director 
responsible for Asia Governance 
and Risk. His responsibilities 
included developing strategy and 
business performance across Asia, 
as well as strategic merger and 
acquisition activity. Prior to that, 
he spent 19 years at Bank of 
America and from 1990 was 
based in Asia as Group Executive 
Vice President and Head of the 
Asia Wholesale Banking Group. 
From 2004 to 2007, he was 
a non-executive director at 
Tate & Lyle plc and at Visa 
International, where he served 
on the Asia Pacifi c Board. 

Kai is currently a non-executive 
director and lead independent 
director of Singapore 
Telecommunications Limited, 
a member of the Board of the 
Casino Regulatory Authority 
of Singapore, a non-executive 
director of PSA International 
Pte. Limited, Chairman of 
the Governing Board of the 
Duke-NUS Graduate Medical 
School and a director and 
Chairman of Clifford Capital Pte. 
Limited. Age 62.

Philip Remnant CBE ACA
Senior Independent Director

Appointments
Board: January 2013 
Remuneration, Audit, Nomination 
Committees: January 2013

Philip Remnant is a senior 
adviser at Credit Suisse, a Deputy 
Chairman of the Takeover Panel, 
a non-executive director of UK 
Financial Investments Limited 
(since 2009) and Chairman of City 
of London Investment Trust plc 
(since 2011). He was previously 
a Vice Chairman of Credit Suisse 
First Boston (CSFB) Europe and 
Head of the UK Investment 
Banking Department. Philip was 
seconded to the role of Director 
General of the Takeover Panel, 
which administers the UK’s code 
on takeovers and mergers, from 
2001 to 2003 and again in 2010. 
He served on the Board of 
Northern Rock plc from 2008 to 
2010 and from 2007 to 2012 was 
Chairman of the Shareholder 
Executive, which manages the 
relationships between the UK 
Government and the businesses in 
which it is a shareholder. Age 58.

Lord Turnbull KCB CVO
Independent 
non-executive director

Appointments
Board: May 2006
Chairman of the Remuneration 
Committee: June 2011
Risk Committee: November 2010
Nomination Committee: 
June 2011

Lord Turnbull was a member of the 
Remuneration Committee from 
November 2010, and a member of 
the Audit Committee from January 
2007 to November 2010.

Lord Turnbull entered the House 
of Lords as a Life Peer in 2005. In 
2002 he became Secretary of the 
Cabinet and Head of the Home 
Civil Service until he retired in 
2005. Prior to that he held a 
number of positions in the Civil 
Service, including Permanent 
Secretary at HM Treasury; 
Permanent Secretary at the 
Department of the Environment 
(later Environment, Transport and 
the Regions); Private Secretary 
(Economics) to the Prime Minister; 
and Principal Private Secretary to 
Margaret Thatcher and then John 
Major. He joined HM Treasury in 
1970.

Lord Turnbull is a non-executive 
director of Frontier Economics 
Limited and The British Land 
Company PLC. He was formerly 
Chairman of BH Global Limited 
until January 2013 and a 
non-executive director of the 
Arup Group from 2006 to 2007. 
He also worked part-time as a 
Senior Adviser to the London 
partners of Booz and Co (UK) 
until February 2011. Age 68. 

 
Corporate governance

Prudential plc Annual Report 2012

93

Corporate governance 
Good governance through
leadership and accountability

Paul Manduca
Chairman

Your Chairman’s view:
Prudential’s governance framework makes a vital 
contribution to the long-term success of the Group. To ensure 
that our business is both successful and sustainable, the 
Board works closely with management in evaluating the 
opportunities and risks we face. We ensure that the Group’s 
strategy remains appropriate and that rigorous oversight is 
in place across our geographically diverse business.

The Board, which I lead, is responsible for ensuring that our 
governance is strong, clear and appropriate, and plays the 
best possible part in supporting our business and its growth.

Like all aspects of business, governance is constantly 
evolving, and we ensure that we are well prepared for new 
developments. As well as complying with the relevant codes, 
we keep a close eye on upcoming changes to those codes, and 
carry out intensive work to prepare our policies, structures 
and procedures well in advance.

We are committed to reporting on our governance in a clear 
and transparent way, and will continue to ensure that our 
governance is the best in its class and a central part of how 
we do business.

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Compliance with Corporate Governance Codes
UK Corporate Governance Code and the Corporate 
Governance Code for Hong Kong
In line with its premium and main listings on the London and 
Hong Kong stock exchanges, Prudential applies the principles 
of the UK Corporate Governance Code (the ‘UK Code’) and the 
Corporate Governance Code issued by the Hong Kong Stock 
Exchange (‘the HK Code’) to its governance framework. 

The Board confi rms Prudential is currently in compliance with 
the UK Code provisions although, during the year, there was a 
period when the Company was without a Senior Independent 
Director (in accordance with Code Provision A.4.1) due to the 
appointment of Paul Manduca as Chairman in July 2012. 
Following this appointment, the search for a new Senior 
Independent Director commenced and was successfully 
concluded with the appointment of Philip Remnant, who joined 
the Board in January 2013. Throughout the search process, the 
Company ensured that the non-executive directors were 
available for shareholders to contact should they have had any 
concerns and the Company believes that the governance of the 
Board and the Company as a whole was not adversely affected 
during the period while a successor was sought.

The Board confi rms that it has also complied with the HK Code 
throughout the period other than in respect of the responsibilities 
of the Remuneration Committee as regards making 
recommendations to the Board in respect of the remuneration 
of non-executive directors. It would be inconsistent with the 
principles of the UK Code for the Remuneration Committee, 
which is comprised solely of non-executive directors, to be 
involved in the setting of their own fees.

The principles of the UK and HK Codes have been applied as set 
out below and in the Directors’ remuneration report, which can 
be found on pages 113 to 143.

The UK Code can be viewed on the Financial Reporting Council’s 
website, with a copy of the HK Code available on the website of 
the Hong Kong Stock Exchange.

Leadership
Role of the Board
The Board is accountable for the long-term success of the Group 
and for providing leadership within a framework of effective 
controls. The control environment enables the Board to identify 
signifi cant risks and apply appropriate measures to manage and 
mitigate them. The Board is responsible for setting strategic 
targets and for ensuring that the Group is suitably resourced to 
achieve those targets. In doing so, the Board takes account of 
its responsibilities to the Group’s stakeholders, including the 
Group’s employees, shareholders, suppliers and the communities 
in which Prudential operates. 

 
94

Governance  Prudential plc Annual Report 2012

Corporate governance continued

The Board has terms of reference which specifi cally set out 
matters reserved for its decision. These are kept under regular 
review and include matters such as setting the Group’s strategy 
and monitoring its implementation, the approval of annual 
budgets and business plans, as well as the risk appetite of the 
Group and its capital and liquidity positions. The Board has 
approved a governance framework and under these procedures, 
all business units are required to seek approval from the Board for 
matters exceeding pre-determined authority limits. The terms of 
reference are regularly reviewed and enable the Board to 
exercise effective control over the Group’s affairs. 

The Board has delegated authority to a number of Board 
committees which assist the Board in delivering its 
responsibilities and ensuring that there is appropriate 
independent oversight of internal control and risk management. 
Each of these committees has established terms of reference and 
is comprised of independent non-executive directors, with the 
exception of the Nomination Committee which, in keeping with 
the provisions of UK Code, is chaired by the Chairman. 

The Board has also delegated authority for the operational 
management of the Group’s businesses to the Group Chief 
Executive for execution or further delegation by him in respect of 
matters which are necessary for the effective day-to-day running 

and management of the business. The chief executive of each 
business unit has authority for the management of that respective 
business unit and each has established a management board 
comprising its most senior executives. 

In performing its duties, the Board has access to the services 
of the Group Company Secretary who advises on corporate 
governance matters, Board procedures and compliance with the 
applicable rules and regulations. Directors have the right to seek 
independent professional advice at the Group’s expense and 
copies of such advice are circulated to other directors where 
applicable and appropriate.

In the ordinary course of business, Board and Committee papers 
are provided to the directors approximately one week in advance 
of each meeting. 

Powers of the Board
The Board may exercise all powers conferred on it by the 
Company’s Articles of Association and the Companies Act 2006. 
This includes the powers of the Company to borrow money and 
to mortgage or charge any of its assets (subject to the limitations 
set out in the Companies Act 2006 and the Company’s Articles 
of Association) and to give a guarantee, security or indemnity in 
respect of a debt or other obligation of the Company. 

Table 1

Number of meetings held

Chairman
Harvey McGrath (retired 2 July 2012)1 
Paul Manduca (appointed 2 July 2012)2,3

Executive directors
Tidjane Thiam 
Nic Nicandrou 
Rob Devey 
John Foley 
Michael McLintock 
Barry Stowe 
Mike Wells 

Non-executive directors
Keki Dadiseth 
Howard Davies4 
Michael Garrett 
Ann Godbehere4 
Alistair Johnston 
Kai Nargolwala6 
Kathleen O'Donovan (retired 31 March 2012) 
Lord Turnbull7 

Board
(scheduled)

Board
(additional)

Audit 
Committee 

Remuneration 
Committee

Nomination 
Committee 

Risk 
Committee 

10 

5 
9 

10 
10 
10 
10 
9 
10 
10 

9 
10 
10 
10 
10 
10 
1 
10 

7 

5 
6 

7 
6 
7 
7 
6 
4 
4 

3 
5 
6 
7 
7 
6 
1 
7 

12 

– 
5 

– 
– 
– 
– 
– 
– 
– 

– 
12 
– 
12 
12 
– 
3 
–

5 

– 
3 

– 
– 
– 
– 
– 
– 
– 

4 
–
5 
– 
– 
5 
–
5 

9 

2 
8 

– 
– 
– 
– 
– 
– 
– 

– 
2 
– 
2 
– 
– 
4 
9 

5 

–
–

– 
– 
– 
– 
– 
– 
– 

– 
5 
– 
5 
– 
4 
–
5 

Notes
1  Harvey McGrath did not attend Nomination Committee meetings when it dealt with the appointment of the successor to his Chairmanship, in accordance 

with the UK Code.

2  Paul Manduca was the Senior Independent Director and attended all scheduled Audit and Remuneration Committee meetings prior to his appointment 

as Chairman on 2 July 2012.

3  Paul Manduca missed one Nomination Committee meeting and one additional Board meeting due to a confl  ict of interest.
4  Appointed as members of the Nomination Committee on 2 July 2012.
5  There was one additional Remuneration Committee meeting and two additional Risk Committee meetings during the year.
6  Kai Nargolwala was unable to attend one additional Risk Committee meeting and one additional Remuneration Committee meeting. 
7  Lord Turnbull was unable to attend one additional Risk Committee meeting.

Corporate governance

Prudential plc Annual Report 2012

95

Chairman
The roles of Chairman and Group Chief Executive are separate 
and clearly defi ned. The scope of these roles is approved and 
kept under regular review by the Board so that no individual 
has unfettered decision-making powers. 

The Chairman is responsible for the leadership and governance 
of the Board, and ensuring that suffi cient time is available for 
discussion of all agenda items. The Chairman also facilitates the 
contribution of the non-executive directors and constructive 
relationships between the non-executive and executive directors 
by promoting a culture of openness and debate.

Harvey McGrath retired as Chairman of the Board in July 2012 
and was succeeded by Paul Manduca. 

The Board was satisfi ed that during 2012 the Chairman’s external 
commitments did not hinder the day-to-day performance of his 
duties for Prudential and that he had the commitment and 
capability to make himself available under unforeseen 
circumstances. The major commitments of the Chairman, 
including changes during the year where applicable, are 
detailed in his biography on page 88. 

Chief Executive
The Group Chief Executive is responsible for the management 
of the Group and the implementation of the strategy and policy 
approved by the Board. In discharging his responsibilities, the 
Group Chief Executive is advised and assisted by the Group 
Executive Committee which comprises business unit heads 
and a Group Head Offi ce team of functional specialists. 

Senior Independent Director
Paul Manduca was the Senior Independent Director until July 
2012 when he succeeded Harvey McGrath as Chairman of the 
Board. The Nomination Committee concluded its search for a 
suitable replacement in December 2012, with the appointment 
of Philip Remnant. Philip’s appointment became effective on 
1 January 2013.

The Senior Independent Director is responsible for maintaining 
contact with shareholders with a view to understanding their 
concerns and issues, as well as providing ongoing support to 
the Chairman and acting as an intermediary for the other 
non-executive directors if required. The Senior Independent 
Director is accessible to all stakeholders, including debt 
investors, particularly if they have concerns and where contact 
through the normal channels may have failed or would be 
inappropriate. 

The Senior Independent Director is also responsible for leading 
the performance evaluation of the Chairman. 

Meetings
During 2012, the Board met on 10 scheduled occasions and held 
seven additional meetings. A separate off-site strategy event was 
also held. A detailed forward agenda has been in operation for 
a number of years and this is kept updated to refl ect not only 
regular items of business but also any topical matters arising 
during the year. 

Given the geographical spread of the Group’s business, at least 
one board meeting a year is held overseas at one of the Group’s 
business operations. These meetings facilitate a fuller 
understanding of operations in that jurisdiction and provide an 
opportunity for the directors to meet with senior members of the 
management teams in those countries. The overseas meeting for 
2012 was held in Singapore.

Where a director was unable to attend board meetings, their 
views were canvassed by the Chairman prior to the meeting.

During the year, the Chairman met with the non-executive 
directors without the executive directors being present on four 
occasions. 

Table 1 on page 94 details the number of board and committee 
meetings attended by each director during the year. 

Eff  ectiveness
Composition 
At the date of this report, the Board comprised the Chairman, 
seven executive directors and eight independent non-executive 
directors. 

On 1 January 2012, Kai Nargolwala and Alistair Johnston joined 
the Board as non-executive directors. Kathleen O’Donovan 
retired as a non-executive director on 31 March 2012. Harvey 
McGrath retired as a director on 2 July 2012 and was succeeded 
as Chairman by Paul Manduca. Philip Remnant was appointed as 
the Senior Independent Director with effect from 1 January 2013.

The biographies of all current directors are set out on pages 88 
to 92. 

The Board, or the members in a general meeting, may appoint 
directors up to a maximum total number of 20 as set out in the 
Company’s Articles of Association. The removal and resignation 
of the Company’s directors is governed by the relevant provisions 
of the Companies Act 2006, the UK and HK Codes and the 
Company’s Articles of Association. 

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96

Governance  Prudential plc Annual Report 2012

Corporate governance continued

Terms of appointment for non-executive directors
Non-executive directors are usually appointed for an initial 
three-year term commencing with their election by shareholders 
at the fi rst Annual General Meeting following their appointment 
by the Board and are subject to annual re-election by 
shareholders. Each appointment is reviewed towards the end of 
the three-year term against performance and the requirements of 
the Group’s businesses. The terms and conditions of all directors’ 
appointments are available for inspection at the Company’s 
registered offi ce during normal business hours and at the Annual 
General Meeting. 

Non-executive directors are typically expected to serve for two 
terms of three years from their initial election by shareholders 
although the Board may invite them to serve for an additional 
period. Non-executive directors serving a third term are subject 
to rigorous annual review. 

Re-election
Directors appointed to the Board since the 2012 Annual 
General Meeting will stand for election for the fi rst time and, 
in accordance with the provisions of the UK Code, all other 
serving directors will offer themselves for re-election at the 
Annual General Meeting to be held on 16 May 2013. The Board 
believes that the non-executive directors bring a wide range 
of business, fi nancial and international experience to the Board 
and its committees. 

Succession planning
The Board is actively engaged in succession planning for 
both executive and non-executive roles to ensure that Board 
composition is regularly refreshed and that the Board retains its 
effectiveness at all times. This is delivered through an established 
review process that is applied across all businesses and covers 
both director and senior management succession and 
development and also through the work of the Nomination 
Committee as described more fully on page 103. The Board 
considers annually the outcome of the review and actions arising 
from the review are implemented as part of the management 
development agenda. 

Diversity
The Group seeks, through its diversity policy, to encourage 
the recruitment and retention of talented women at all levels. 
Furthermore, the Board remains committed to inclusion in all its 
forms and believes that leading companies seek out, and not 
simply tolerate, diversity.

The inclusion of women extends to the Board and is an important 
consideration during searches for new Board members. 
Prudential embraces the proposition that more women on boards 
would be advantageous to companies as well as to society at 
large. The Group remains duty-bound to recruit the best available 
talent, and although the Board does not endorse quotas, it does 
commit to having an increasing representation of women in 
senior positions in the Group and on the Board.

Independence
The independence of the non-executive directors is determined 
with reference to the UK and HK Codes. Prudential is required to 
affi rm annually the independence of all non-executive directors 
under the Hong Kong Listing Rules and also the independence 
of its Audit Committee members under the Sarbanes-Oxley 
legislation. The Board has appropriate processes in place to 
manage any potential confl icts of interest.

Throughout the year the non-executive directors were 
considered by the Board to be independent in character and 
judgement and met the provisions for independence as set out in 
the UK and HK Codes. The Company has received confi rmation 
of independence from each of the independent non-executive 
directors as required by the Hong Kong Listing Rules. 

Paul Manduca succeeded Harvey McGrath as Chairman in 
July 2012 and is considered to have met the independence 
requirements of the UK Code on appointment. As the ongoing 
test of independence is not appropriate in relation to the 
Chairman under the UK Code, and to ensure a consistent 
approach in how the Chairman is described in all corporate 
communications, the Chairman has not been asked to provide 
confi rmation of his independence for the purposes of the Hong 
Kong Listing Rules for the fi nancial year 2012 and will not be 
asked to do so in future.

Keki Dadiseth and Barry Stowe serve as non-executive directors 
of ICICI Prudential Life Insurance Company Limited, an Indian 
company which is owned 26 per cent by Prudential. In addition, 
Keki serves, at Prudential’s request, as a non-executive director 
of ICICI Prudential Trust Limited, an Indian company which is 
owned 49 per cent by Prudential. The Board does not consider 
that these appointments in any way affect Keki’s status as an 
independent director of Prudential. 

Alistair Johnston was a partner in the Company’s auditor, KPMG, 
from 1986 to 2010. However, he did not audit the Prudential 
Group and he no longer has any fi nancial or other interest in 
KPMG. The Board does not consider that this former relationship 
with KPMG affects Alistair’s status as an independent director 
of Prudential.

Prudential is one of the UK’s largest institutional investors and 
the Board does not believe that this situation compromises the 
independence of those non-executive directors who are on the 
boards of companies in which the Group has a shareholding. The 
Board also believes that such shareholdings should not preclude 
the Company from having the most appropriate and highest 
calibre non-executive directors. 

Corporate governance

Prudential plc Annual Report 2012

97

Performance evaluation 
In respect of 2011, there was a formal and rigorous review of 
the Board, its Committees and their effectiveness which was 
undertaken by an external consultancy. Areas of improvement 
were identifi ed and good progress was made against these 
during the course of 2012.

In respect of 2012, the review was carried out internally and 
was facilitated by the Group Company Secretary. The review 
was conducted using a combination of face-to-face meetings and 
questionnaires, and the fi ndings will be presented to the Board 
in March 2013. Opportunities to improve Board performance 
will be documented and an action plan for 2013 agreed. 

The performance of the non-executive directors and the Group 
Chief Executive is evaluated by the Chairman in individual 
meetings. The Senior Independent Director leads the 
non-executive directors in a performance evaluation 
of the Chairman. 

Executive directors are subject to regular review and the Group 
Chief Executive individually appraises the performance of each 
of the executive directors as part of the annual Group-wide 
performance evaluation of all staff.

Confl  icts of interest
Directors have a statutory duty to avoid confl icts of interest with 
the Company. The Company’s Articles of Association allow the 
directors to authorise confl icts of interest and the Board has 
adopted a policy and effective procedures to manage and, where 
appropriate, approve confl icts or potential confl icts of interest. 
Under these procedures directors are required to declare all 
directorships or other appointments to companies which are not 
part of the Group as well as other situations which could result in 
confl icts or could give rise to a potential confl ict. The Nomination 
Committee, or the Board where appropriate, evaluates and 
approves each such situation individually where applicable.

Directors’ interests 
Individual directors’ interests are set out on page 133 of the 
Directors’ remuneration report. 

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Induction and development
The Group Company Secretary supports the Chairman in 
providing tailored induction programmes for new directors 
and ongoing development for all directors. On appointment all 
directors embark upon a wide-ranging induction programme 
covering, amongst other things, the principal bases of 
accounting for the Group’s results, the role of the Board and 
its key committees and the ambit of the internal audit and risk 
management functions. In addition, they receive detailed 
briefi ngs on the Group’s principal businesses, its product range, 
the markets in which it operates and the overall competitive 
environment. These sessions are facilitated through meetings 
with executive management and other senior members of the 
management team. Other areas addressed include the directors’ 
obligations under the different listing regimes, legal issues 
affecting directors of fi nancial services companies, the Group’s 
governance arrangements and its investor relations programme, 
as well as its remuneration policies. 

Throughout their period in offi ce, directors are regularly updated 
on the Group’s businesses and the regulatory and industry-specifi c 
environments in which it operates as well as on their legal and 
other duties and obligations as directors where appropriate. The 
scope of these updates is reviewed in line with the requirements 
of the business and can be in the form of written reports to the 
Board, or presentations by senior executives or by external 
advisers where appropriate. In order to enhance their knowledge 
and effectiveness throughout their term in offi ce, non-executive 
directors serving on key committees are updated regularly 
on matters specifi c to the relevant committee and receive 
presentations from senior executives on topics of interest 
to them.

Ongoing professional development was undertaken by all 
directors during 2012. This included a number of sector-specifi c 
and business issues as well as legal, accounting and regulatory 
changes and developments, and covered an update on key 
changes applicable to companies listed on the Hong Kong Stock 
Exchange. A number of business unit chief executive offi cers 
together with relevant senior executives gave presentations to 
the Board during the course of the year on the challenges and 
opportunities currently faced by their business unit. In addition, 
senior managers within certain head offi ce functions presented 
to the Board on the key issues currently facing their function and 
directors received briefi ngs on Solvency II. Members of the Audit 
Committee have the option to attend meetings of the business 
unit audit committees to aid their understanding of topical matters 
of interest to them and how they are handled by the Group. 

Non-executive directors have also received updates and 
briefi ngs relevant to their duties as directors of a company listed 
on the Hong Kong Stock Exchange. 

 
98

Governance  Prudential plc Annual Report 2012

Corporate governance continued

External appointments
Directors may hold directorships or other signifi cant interests 
in companies outside the Group which may have business 
relationships with the Group.

Non-executive directors may serve on a number of other boards 
provided that they are able to demonstrate satisfactory time 
commitment to their role at Prudential and that they discuss any 
new appointment with the Chairman prior to accepting. This 
ensures that they do not compromise their independence and 
that any potential confl icts of interest and any possible issues 
arising out of the time commitments required by the new role 
can be identifi ed and addressed appropriately. The major 
commitments of our non-executive directors are detailed in 
their biographies set out on pages 90 to 92. 

Executive directors may accept external directorships and 
retain any fees earned from those directorships subject to prior 
discussion with the Group Chief Executive and always provided 
this does not lead to any confl icts of interest. In line with the UK 
Code, executive directors would be expected to hold no more 
than one non-executive directorship, nor the chairmanship, of 
a FTSE 100 company. Some of our executive directors hold 
directorships or trustee positions of unquoted companies or 
institutions. Details of any fees retained are included in the 
Directors’ remuneration report on page 131 and major 
commitments of our executive directors are detailed in their 
biographies on pages 88 to 90. 

Directors’ indemnities and protections 
Suitable insurance cover is in place in respect of legal action 
against directors and senior managers of companies within the 
Prudential Group. Protection for directors, and certain senior 
managers, of companies within the Group, against personal 
fi nancial exposure which may be incurred in their capacity as 
such, is also provided. These include qualifying third party 
indemnity provisions (as defi ned by the Companies Act 2006) for 
the benefi t of directors of Prudential plc and other such persons 
including, where applicable, in their capacity as directors of other 
companies within the Group. These indemnities were in force 
during 2012 and remain in force. 

In addition, the Articles of Association of the Company permit the 
directors and offi cers of the Company to be indemnifi ed in 
respect of liabilities incurred as a result of their offi ce.

Accountability
Internal control and risk management 
The Board has overall responsibility for the system of internal 
control and risk management and for reviewing its effectiveness. 
The framework setting out the Group’s approach to internal 
control, risk management and corporate responsibility comprises 
the following:

Group governance framework: Documents the Group’s internal 
control policies and processes in an online manual, including the 
Group’s risk framework, code of business conduct and detailed 
policies on key operational and fi nancial risks. Business units are 
also required to follow any additional processes necessary to 
comply with local statutory and regulatory requirements. 

Group risk framework: Provides an overview of the Group-wide 
philosophy and approach to risk management and sets out the 
key risk management processes which support the Group’s 
compliance with internal, statutory and regulatory requirements. 

Corporate responsibility framework: Provides an overview 
of the Group-wide philosophy and approach to corporate 
responsibility; supports the Group’s commercial focus and the 
increasing challenges faced including changes in stakeholder 
expectations. A key element is the Group Code of Business 
Conduct which sets out the ethical standards the Board requires 
of itself, employees, agents and others working on behalf of the 
Group, in their dealings with employees, customers, 
shareholders, suppliers, and competitors, in the wider 
community and in respect of the environment. 

The governance framework principally relates to the 
operational management of the Group’s businesses and 
includes pre-determined authority limits delegated by the 
Board in respect of matters which are necessary for the effective 
day-to-day running and management of the business. 

The system is regularly reviewed and complies with the UK and 
HK Codes, as well as the relevant provisions of Sarbanes-Oxley. 
In complying with the UK Code, the Group follows the 2005 
Turnbull Guidance relating to the sections of the Code dealing 
with risk management and internal control. The Board 
reviewed the effectiveness of the system of internal control 
in February 2013, covering all material controls, including 
fi nancial, operational and compliance controls, risk management 
systems and the adequacy of the resources, qualifi cations and 
experience of staff of the Group’s accounting and fi nancial 
reporting function. The system is designed to manage rather 
than eliminate the risk of failure to achieve business objectives 
and gives reasonable, but not absolute, assurance. The Board 
confi rms that there is an ongoing process for identifying, 
evaluating and managing the signifi cant risks faced by 
the Group, which has been in place throughout the period 
and up to the date of this report.

Corporate governance

Prudential plc Annual Report 2012

99

The chief executive and chief fi nancial offi cer of each business 
unit, as well as the senior management in Group Head Offi ce, 
annually certify compliance with the Group’s governance, 
internal control and risk management requirements. The risk 
management function reviewed any matters identifi ed by the 
certifi cation process, and also assessed the risk and control 
issues that arose and were reported during the year. This 
included routine and exception-based risk reporting, matters 
identifi ed and reported by other Group Head Offi ce oversight 
functions and the fi ndings from the work of the internal audit 
function, which executes risk-based audit plans throughout 
the Group. The results were reported to and reviewed by the 
Audit Committee. 

In line with the Turnbull Guidance, the certifi cation provided 
above does not apply to certain material joint ventures where 
the Group does not exercise full management control. In these 
cases, the Group satisfi es itself that suitable governance and risk 
management arrangements are in place to protect the Group’s 
interests. However, the relevant Group company which is party 
to the joint venture must, in respect of any services it provides in 
support of the joint venture, comply with the requirements of the 
Group’s internal governance framework.

Our committee structure

The Business Review provides further detail on Prudential’s 
risk appetite and exposures on pages 68 to 78 and corporate 
responsibility activities on pages 79 to 85.

Further details on the procedures for the management of risk and 
the systems of internal control operated by the Group are given 
in the section on Risk Governance on pages 105 and 106. 

The internal control and risk management systems described 
above and also under the sections on Risk Governance on page 105 
and the Audit Committee on page 101, cover the Company’s 
fi nancial reporting process and the Group’s process for the 
preparation of consolidated fi nancial statements. 

Committees
The Board has established Audit, Remuneration, Nomination and 
Risk Committees as principal standing committees of the Board. 
Each committee has written terms of reference which are kept 
under regular review. These committees are key elements of the 
Group’s corporate governance framework and reports on each 
committee are included below.

Audit Committee

Remuneration Committee

Risk Committee

Nomination Committee

Prudential plc
Board of directors

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Group Chief Executive

Group Executive Committee

Management Committees

 
100

Governance  Prudential plc Annual Report 2012

Corporate governance continued

Audit Committee report

Ann Godbehere
Chairman of the Audit Committee

Membership
The Audit Committee (the Committee) is comprised of the 
independent non-executive directors as set out below:

 AAAAAAAAAAAA Ann Godbehere (Chairman)

 AAAAAAAAAAAA Sir Howard Davies

 AAAAAAAAAAAA Alistair Johnston 

 AAAAAAAAAAAA Paul Manduca (to 2 July 2012)

 AAAAAAAAAAAA Kathleen O’Donovan (to 31 March 2012)

 AAAAAAAAAAAA Philip Remnant (from 1 January 2013)

The membership is selected to provide a broad range of fi nancial, 
commercial and other experience relevant to meet the 
Committee’s objectives. 

In performing its duties, the Committee has access to employees 
and their fi nancial or other relevant expertise across the Group 
and to the services of the Group-wide Internal Audit Director and 
the Group Company Secretary. The Committee may also seek 
external professional advice at the Company’s expense.

The Board has determined that Ann Godbehere, the Committee 
Chairman, has recent and relevant fi nancial experience in respect 
of the fi nancial reporting period under review and for the 
purposes of the UK Code and the Hong Kong Listing Rules. In 
March 2012, the Board designated Ann Godbehere as its audit 
committee fi nancial expert for Sarbanes-Oxley Act purposes. 
This will be reviewed during 2013 in conjunction with the 
publication of Form 20-F.

Full biographical details of the members of the Committee are set 
out on pages 88 to 92.

Meetings
The Committee meets at least fi ve times a year and gives 
consideration to the fi nancial statements of the Group and the 
Group’s system of internal control, as well as its internal and 
external audit providers. The Chairman of the Committee is a 
member of the Risk Committee and works closely with that 
committee in fulfi lling the Audit Committee’s responsibilities. 

By invitation, the Chairman of the Board, the Group Chief 
Executive, the Chief Financial Offi cer, the Group Chief Risk 
Offi cer and the Group General Counsel, as well as other senior 
staff from the Group fi nance, internal audit, risk, compliance and 
security functions attended the meetings to contribute to the 
discussions relating to their respective areas of expertise. The 
lead and other partners of the external auditor also attended the 
meetings. 

During 2012, the Committee held 12 scheduled meetings and 
details of Committee members’ attendance is set out on page 94.

A detailed forward agenda has been in operation for a number of 
years and is reviewed and updated regularly to ensure all matters 
for which the Committee is responsible are addressed at the 
appropriate time of year. 

The Committee’s responsibilities consist of oversight over 
fi  nancial reporting, the eff  ectiveness of the internal control 
systems and monitoring auditor independence. Its duties 
include gaining assurance on the control over fi  nancial 
processes and the integrity of the Group’s fi  nancial reports, 
monitoring the performance, objectivity and independence 
of the external auditor, reviewing the work of the internal 
auditor and providing oversight to the Group 
Compliance function.

During 2012, the Audit Committee continued to focus on 
ensuring the Group’s fi  nancial reporting remained clear, 
robust and informative, and continued to work closely 
with the Risk Committee to ensure an integrated approach 
to risk assurance and risk management was achieved. The 
Committee met regularly with the Group-wide Internal Audit 
Director and the Audit Partner from the external auditor. 

The principal responsibilities of the Committee are to:
 AAAAAAAAAAAAA monitor the integrity of the fi  nancial statements, 

including the review of half and full-year results, the 
annual report and accounts and other signifi  cant fi  nancial 
announcements and review the critical accounting 
policies and key judgmental areas contained therein; 

 AAAAAAAAAAAAA monitor the framework and eff  ectiveness of the Group’s 
systems of internal control, including the Turnbull 
compliance statement and Sarbanes-Oxley procedures;

 AAAAAAAAAAAAA monitor auditor independence and the external auditor’s 
plans and audit strategy, the eff  ectiveness of the external 
audit process, the external auditor’s qualifi  cations, 
expertise and resources, and make recommendations for 
the re-appointment of the external auditor;

 AAAAAAAAAAAAA review the internal audit plan and resources, and monitor 
the audit framework and eff  ectiveness of the internal audit 
function;

 AAAAAAAAAAAAA monitor the eff  ectiveness of compliance processes and 

controls, and performance against the Group Compliance 
Plan; 

 AAAAAAAAAAAAA review the anti-money laundering procedures in place, 

as well as the review of procedures operated for handling 
allegations from whistleblowers; and

 AAAAAAAAAAAAA review the eff  ectiveness of the business unit audit 

committees. 

The Audit Committee has received balanced and timely 
information over the course of the year which has enabled 
it to provide eff  ective oversight of the Group’s key fi  nancial 
reporting risks and internal controls.

Corporate governance

Prudential plc Annual Report 2012

101

The Committee also received in-depth presentations on a 
range of topics and received the minutes of both the Disclosure 
Committee and the Assumptions Approval Committee. Further 
information on the Disclosure Committee appears under the 
heading ‘US corporate governance and regulations’ on page 109. 
The Assumptions Approval Committee reviews the economic 
assumptions to be used for EEV reporting, business planning, 
forecasting and the IAS 19 valuation of the three UK defi ned 
benefi t pension schemes. Further information on risk governance 
appears on pages 105 and 106 respectively.

The Committee Chairman reported to the Board on matters of 
particular signifi cance after each meeting and the minutes were 
circulated to all Board members. The terms of reference for the 
Committee are kept under regular review and are updated where 
required. A copy of these can be found on the Company’s website.

The Committee recognises the need to meet without the 
presence of executive management. Such sessions were held 
with the external auditor in July and October 2012, and with the 
internal auditor in July 2012. At all other times management and 
auditors had open access to the Chairman and the Committee.

Financial reporting 
The Committee is regularly briefed by management on 
developments in International Financial Reporting Standards and 
focussed on the critical accounting policies and practices as part 
of its review of fi nancial statements prior to recommending their 
publication to the Board. The Committee also reviewed any 
changes or decisions requiring a major element of judgement, 
unusual transactions, clarity of disclosures, signifi cant audit 
adjustments (of which there were none in 2012), the going 
concern assumption, compliance with accounting standards, 
and compliance with obligations under applicable laws, 
regulations and governance codes. 

Confi  dential reporting 
A standing agenda item of the Committee is to review a report 
on the use of the confi dential reporting procedures, which are 
available to employees to enable them to communicate 
confi dentially, and anonymously if they so wish, on matters of 
concern and actions taken in response to these communications. 

No material control implications were raised through these 
procedures during the year. 

Business unit audit committees
Every business unit has its own audit committee which provides 
oversight to the respective business unit and reports any relevant 
matters to the Committee. The members and chairmen are 
comprised primarily of senior management who are independent 
of the respective business unit. The minutes of these committees 
are reported regularly to the Committee and their meetings are 
attended by senior management of the respective business unit, 
including the business units’ heads of fi nance, risk, compliance 
and Group-wide internal audit. 

Business unit audit committees have adopted standard terms of 
reference across the Group with minor variations to address local 
requirements or particular requirements of the business. The 
terms of reference of those committees were reviewed during the 
year and all include escalation of signifi cant matters to the 
Committee, recommendations for approval of the business unit 
internal audit plans and overseeing the adequacy of internal audit 

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resources. During the year the business unit audit committees 
reviewed their respective internal audit plans, resources and 
the results of internal audit work, and both external and internal 
auditors were able to discuss any relevant matters with the 
Chairman and members of the Committee as required. 

Eff  ectiveness of business unit audit committees
Group-wide Internal Audit has reviewed the effectiveness 
of each business unit audit committee using an established 
evaluation tool. The evaluation comprises an annual review 
questionnaire which is divided into specifi c areas for appraisal 
and a walk through of each committee’s terms of reference, 
assessing whether these are appropriate for the business unit 
and if the committee has fulfi lled its responsibilities under the 
terms. A memorandum summarising the fi ndings of the review, 
as well as any action points, is compiled for each business unit 
audit committee. 

The fi ndings were reviewed by the Group-wide Internal Audit 
business unit audit director in conjunction with the Chairman and 
discussed by the respective business unit audit committees. In 
addition, the Chairman of each business unit audit committee has 
confi rmed that, in their opinion, the current members have the 
appropriate balance of skills, knowledge and expertise to oversee 
the relevant business unit. 

On completion of the review, Group-wide Internal Audit 
concluded that the overall arrangements for the business unit 
audit committees remained appropriate for the nature and 
purpose of each business unit and that each business unit audit 
committee continued to meet the responsibilities as set out in 
their respective terms of reference.

Internal control and risk management 
The Committee reviewed the Group’s statement on internal 
control systems prior to its endorsement by the Board. 

Pursuant to the requirements of Section 404 of the 
Sarbanes-Oxley Act, the Group undertakes an annual 
assessment of the effectiveness of internal control over 
fi nancial reporting. Further details are provided below.

Group-wide Internal Audit
The Committee regards its relationship with the internal audit 
function as pivotal to the effectiveness of its own activities. 
Group-wide Internal Audit plays an important role in supporting 
the Committee to fulfi l its responsibilities under the UK and HK 
Codes, as well as the Sarbanes-Oxley Act, and provides 
independent assurance on the Group’s processes of 
identifi cation and control of risk. Each of the Group’s business 
units has an internal audit team, the heads of which report to the 
Group-wide Internal Audit Director. Internal audit resources, 
plans and work are overseen by the Committee and by the 
business unit audit committees. Total approved internal audit 
headcount across the Group was 148 at 31 December 2012. 
The Group-wide Internal Audit Director reports functionally 
to the Committee and for management purposes to the 
Chief Financial Offi cer.

 
102

Governance  Prudential plc Annual Report 2012

Corporate governance continued

The Committee assesses the effectiveness of the internal 
audit function by means of regular reviews, some of which 
are carried out by external advisers, and through ongoing 
dialogue with the Group-wide Internal Audit Director. A further 
external effectiveness review of Group-wide Internal Audit was 
undertaken in quarter four 2012, the fi ndings of which were 
reported to the Committee in detail in February 2013. The 
purpose of the review was to ensure that the activities and 
resources of internal audit continue to be effectively organised 
to support the oversight responsibilities of the Committee. 
The review, performed by PriceWaterhouseCoopers, 
confi rmed that Group-wide Internal Audit continued to 
remain in general conformance with the Institute of Internal 
Auditors (IIA) International Standards with no material 
exceptions and demonstrated a noted enhancement of 
GwIA processes and practices, since the last review in 2011.

The Committee approved the Group-wide Internal Audit annual 
audit plan of assurance work to be undertaken during 2013.

Group Compliance
The Committee receives regular reports from Group Compliance, 
who are responsible for assessing the risks posed to the Group as 
a result of non-compliance with relevant regulations, including 
those in respect of anti-money laundering and sanctions. Each 
business unit has its own compliance function, and the role of 
Group Compliance is to assess the effectiveness of these 
functions, as well as to provide oversight and support in the 
identifi cation, mitigation and reporting of regulatory risks arising 
from both current business activities and from changes in the 
regulatory environment. 

During 2012, the Committee reviewed and approved the target 
operating model, as well as the plan of work to be undertaken 
by Group Compliance during 2013. 

External audit
The Committee has a key oversight role in relation to the 
external auditor, KPMG Audit Plc, whose primary relationship 
is with the Committee. The Group has established an Auditor 
Independence Policy which ensures that the independence and 
objectivity of the external auditor is not impaired. The four key 
principles of the policy underpin the provision of non-audit 
services by the external auditor, namely that the auditor should 
not audit its own fi rm’s work, make management decisions for the 
Group, have a mutuality of fi nancial interest with the Group, or be 
put in the role of advocate for the Group. 

All services provided by the auditor under this policy are 
provided in accordance with a pre-approved budget and are 
reviewed by the Committee and approved where necessary. 
The Committee regularly reviews and updates the policy to 
ensure alignment with the latest standards and best practice in 
establishing, maintaining and monitoring auditor independence 
and objectivity. 

Fees payable to the auditor
For the year ended 31 December 2012 the Committee approved 
fees payable of £14.3 million to its auditor, KPMG Audit Plc. 
Within this total, the Committee approved fees payable of 
£2.6 million to KPMG for services not related to audit work which 
accounted for 18 per cent of total fees payable to the external 
auditor in the year. In accordance with the Group’s Auditor 

Independence Policy, all services were approved prior to work 
commencing and each of the non-audit services was confi rmed 
to be permissible for the external auditor to undertake as defi ned 
by the Sarbanes-Oxley Act. The Committee reviewed the 
non-audit services provided to the Group by KPMG at regular 
intervals during 2012. These included tax services, due diligence 
services, attestation reports on internal controls not required by 
legislation, agreed-upon procedures, other reports, certifi cations 
and examinations required by regulators, risk and compliance 
work, advising on accounting standards and regulatory rules and 
provision of comfort letters. A summary of fees payable to the 
auditor for the year ended 31 December 2012 is provided in 
note I6 to the Group fi nancial statements.

Auditor performance and independence
The Committee assessed the performance, as well as the 
independence and objectivity, of the external auditor and 
the effectiveness of the audit process. The review of the 
effectiveness of the external audit process was conducted 
through a questionnaire-based exercise administered by 
Group Finance. 

The Committee also reviewed the external audit strategy 
and received reports from the auditor on its own policies and 
procedures regarding independence and quality control, 
including an annual confi rmation of its independence in line 
with industry standards.

Re-appointment of auditor 
The Group operates a policy under which at least once every fi ve 
years a formal review is undertaken by the Committee to assess 
whether the external audit should be re-tendered. The external 
audit was last put out to competitive tender in 1999 when the 
present auditor was appointed. Since 2005 the Committee has 
annually considered the need to re-tender the external audit 
service and it again considered this in February 2012, concluding 
that there was nothing in the performance of the auditor which 
required a change. 

In line with the Auditing Practices Board Ethical Statements 
and the Sarbanes-Oxley Act, the lead audit partner who was 
appointed by KPMG Audit Plc in 2007, was replaced by a new 
lead audit partner in respect of the 2012 fi nancial year.

Following its review of the external auditor’s effectiveness and 
independence, the Committee has recommended to the Board 
that KPMG Audit Plc be re-appointed as auditor of the Company 
and a resolution for the re-appointment of KPMG Audit Plc as 
auditor of the Company will be put to a shareholder vote at the 
Annual General Meeting on 16 May 2013. 

Review of Committee eff  ectiveness
The effectiveness of the Committee was reviewed as part of the 
internally facilitated review of the Board and its committees. The 
fi ndings will be discussed by the Board in March 2013.

The Committee is satisfi ed, taking into account the fi ndings of 
the internal review, that it had been operating as an effective 
audit committee throughout the year. Further reviews of the 
effectiveness of the Committee will be undertaken regularly and 
will, from time to time, be conducted by external consultants.

Corporate governance

Prudential plc Annual Report 2012

103

Nomination Committee report

Paul Manduca
Chairman of the 
Nomination Committee

Membership
The Nomination Committee (the Committee) is comprised of the 
Chairman and the independent non-executive directors as set 
out below: 

The Nomination Committee plays a leading role in assessing 
the balance of skills and experience on the Board and the 
Group’s principal committees. The Committee identifi  es the 
roles and capabilities required to meet the demands of the 
business and, with due regard to diversity, ensures that 
suitable succession planning is in place. Candidates continue 
to be considered on merit against specifi  c criteria determined 
by the Committee. 

The Committee also reviews confl  icts of interest or potential 
confl  icts of interest raised by directors between Board 
meetings and for prospective Board members. In cases where 
there might be an actual or potential confl  ict of interest the 
Committee has powers to authorise any such actual or 
potential confl  ict situation on behalf of the Board, imposing 
any terms and conditions it deems appropriate, or to make 
recommendations to the Board as to whether the confl  ict or 
potential confl  ict should be authorised and if any specifi  c 
terms should be included in the authorisation.

During 2012, the Committee, under the leadership of 
Lord Turnbull, led the search for a new Chairman and, once 
the Chairman had been appointed, embarked on the search 
for a Senior Independent Director led by the Chairman.

The principal responsibilities of the Committee are to:
 AAAAAAAAAAAAA review the size, structure and composition of the Board, 

including the skills, knowledge, experience and diversity 
of Board members, and make recommendations to the 
Board with regard to changes; 

 AAAAAAAAAAAAA identify and nominate candidates for appointment to the 

Board, based on merit and against objective criteria;

 AAAAAAAAAAAAA make recommendations to the membership of the audit, 

risk, remuneration and nomination committees in 
consultation with the Chairmen of those committees; and

 AAAAAAAAAAAAA consider and, where necessary, authorise any actual or 
potential situational confl  icts, upon such terms and 
conditions as the Committee considered appropriate, 
arising out of a proposed new appointment, the changed 
circumstances of an existing appointment or that of a 
director’s connected person.

The Committee will continue to review the time commitment 
required from each of our non-executive directors and, going 
into 2013, the Committee will continue to review and refresh 
the skills required to pursue our strategic objectives 
successfully.

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 AAAAAAAAAAAAA Harvey McGrath (Chairman to 2 July 2012)
 AAAAAAAAAAAAA Paul Manduca (Chairman from 2 July 2012)
 AAAAAAAAAAAAA Sir Howard Davies (from 2 July 2012)
 AAAAAAAAAAAAA Ann Godbehere (from 2 July 2012)
 AAAAAAAAAAAAA Kathleen O’Donovan (to 31 March 2012)
 AAAAAAAAAAAAA Philip Remnant (from 1 January 2013)
 AAAAAAAAAAAAA Lord Turnbull 

In performing its duties, the Committee has access to the services 
of the Group Company Secretary. The Committee may also seek 
external professional advice at the Company’s expense.

Full biographical details of the members of the Committee are set 
out on pages 88 to 92.

Meetings
The Committee meets at least twice a year to consider the Board 
composition and membership of the principal Committees and 
to consider the suitability of all directors standing for re-election 
at the AGM. In addition, the Committee meets to consider 
candidates for appointment to the Board. The Group Chief 
Executive is closely involved in the work of the Committee and is 
invited to attend and contribute to meetings. By invitation, the 
Group HR Director also attends the meetings.

The Committee met on nine occasions during 2012 and details 
of Committee members’ attendance is set out on page 94.

As part of the process for appointing any new director, 
the Committee gives consideration to the balance of skills, 
experience and knowledge on the Board and, in light of this 
evaluation, prepares a description of the role and capabilities 
required for a particular appointment, as well as the expected 
time commitment. Appointments are made based on merit, 
against objective criteria set by the Committee.

The focus of the Committee during the year was the search for 
a new Chairman and a replacement for the role of the Senior 
Independent Director. Harvey McGrath, the retiring Chairman, 
was not involved in the selection or appointment of the new 
Chairman, a process which was led by Lord Turnbull. Once this 
appointment had been made, the Committee, led by Paul 
Manduca, initiated the process for fi nding a Senior Independent 
Director. The Committee used the services of Spencer Stuart, 
Korn Ferry International and Ridgeway Partners, executive 
search agencies to facilitate both of these searches. None of 
these fi rms undertook any other signifi cant projects for the Group. 

The effectiveness of the Committee was reviewed as part of 
the internally facilitated review of the Board and its committees. 
The fi ndings will be discussed by the Board in March 2013.

The Chairman reported to the Board on matters of particular 
signifi cance after each meeting. The terms of reference for the 
Committee are kept under regular review and are updated where 
required. A copy of these can be found on the Group’s website.

 
104

Governance  Prudential plc Annual Report 2012

Corporate governance continued

Risk Committee report

Sir Howard Davies
Chairman of the 
Risk Committee

The Risk Committee continued its work during 2012 with the 
specifi  c objectives of furthering the in depth understanding 
of the risks facing the business and enhancing the risk 
reporting framework with a view to ensuring that the various 
stakeholders received both timely and suitable information 
around risk exposures.

The Committee provides leadership, direction and oversight 
in relation to the Group’s overall risk appetite and tolerance 
and the risk management framework. Oversight of the 
framework includes reviewing the Group’s risk policies and 
standards, supporting risk limits, methodologies adopted and 
the processes and controls in place for assessing the Group’s 
risks. During the year the Committee carried out an in depth 
review of a number of policies and other components forming 
part of the overall Group Risk Framework and recommended 
improvements to the Board, providing eff  ective oversight 
with regard to the Group’s risk appetite, tolerance and risk 
management framework. The Committee also provides 
oversight in respect of the Group Chief Risk Offi    cer’s 
responsibilities.

The principal responsibilities of the Committee are to:
 AAAAAAAAAAAAA review the Group risk, capital and liquidity management 
framework, as well as the Group’s risk appetite, its risk 
policies and standards, including the parameters used and 
methodologies and processes adopted for identifying and 
assessing risks;

 AAAAAAAAAAAAA review the material and emerging risk exposures of the 
Group, including market, credit, insurance, operational, 
liquidity and economic and regulatory capital risks as well 
as regulatory and compliance matters;

 AAAAAAAAAAAAA oversee the Group’s processes and policies for determining 
risk tolerance and reviewing management’s measurement 
and eff  ectiveness of the Group’s risk tolerance levels;

 AAAAAAAAAAAAA receive and review Group-wide Internal Audit reports on 

the risk management function;

 AAAAAAAAAAAAA assist the Board in reviewing the risks inherent in the 

business plans; and

 AAAAAAAAAAAAA provide qualitative and quantitative advice to the 

Remuneration Committee on risk weightings applied 
to performance objectives incorporated in executive 
remuneration and evaluate whether the remuneration 
approach for senior executives was positioned within the 
Group’s overall risk appetite framework.

The Committee also continued to build synergies with the 
Audit Committee, to ensure that areas of overlap were 
managed appropriately.

Membership
The Risk Committee (the Committee) is comprised of the 
independent non-executive directors as set out below:

 AAAAAAAAAAAA Sir Howard Davies (Chairman)
 AAAAAAAAAAAA Ann Godbehere
 AAAAAAAAAAAA Kai Nargolwala 
 AAAAAAAAAAAA Lord Turnbull

In performing its duties, the Committee has access to the Group 
Chief Risk Offi cer and the services of the Group Company 
Secretary. The Committee may seek external professional advice 
at the Company’s expense.

Full biographical details of the members of the Committee are set 
out on pages 91 to 92.

Meetings
The Committee meets at least four times a year to consider the 
Group’s risk appetite and provide oversight to the management 
of risk within the Group. The Chairman of the Committee is a 
member of the Audit Committee and works closely with that 
committee in fulfi lling the Risk Committee’s responsibilities.

The Chairman of the Board, the Group Chief Executive, the 
Chief Financial Offi cer, the Group Chief Risk Offi cer, Group-wide 
Internal Audit Director, the Group General Counsel and the 
Group Risk Directors are invited to attend the meetings. 

During 2012, the Committee held fi ve scheduled meetings and 
details of Committee members’ attendance is set out on page 94.

The Committee undertook the identifi cation and comprehensive 
analysis of the Group’s key risks and approved the enhancements 
to the management information provided to the Group Risk 
Committees and the Board. The Committee further received 
presentations from certain of the business units on the particular 
risks inherent in those businesses, as well as the systems and 
controls in place to monitor and manage those risks. The 
Committee approved and subsequently reviewed the process for 
approving large credit risk exposures; it also approved a framework 
which provides separate limits for global counterparties in respect 
of counterparty risk exposures. The Committee also reviewed the 
Group-wide risk appetite framework, including risk appetite 
statements and limits by risk type. The Committee worked closely 
with the Audit Committee to ensure any risk assurance relevant to 
fi nancial reporting was referred to the Audit Committee and with 
the Remuneration Committee on providing input in respect of risk 
adjustment measures for the executive remuneration policy. In 
addition, the role of the Committee includes responding to the 
needs of the business and carrying out reviews of specifi c areas of 
risk as they arise. The Committee worked closely with 
management and the Group-wide Internal Audit Director during 
the year and assisted the Board by providing oversight over 
requests for specifi c risk assessments.

The Chairman reviewed the work of the Committee and the Group’s 
risk framework as part of the ongoing dialogue with the regulator.

The effectiveness of the Committee was reviewed as part of 
the internally facilitated review of the Board and its committees. 
The fi ndings will be discussed by the Board in March 2013.

The Committee Chairman reported to the Board on matters of 
signifi cance after each meeting. The terms of reference for the 
Committee are kept under regular review and are updated where 
required. A copy of these can be found on the Group’s website. 

Risk governance 

Risk governance

Prudential plc Annual Report 2012

105

Principles and objectives
Risk is defi ned as the uncertainty that Prudential faces in 
successfully implementing its strategies and objectives. 
This includes all internal or external events, acts or omissions 
that have the potential to threaten the success and survival 
of Prudential.

The control procedures and systems established within the 
Group are designed to manage rather than eliminate the risk 
of failure to meet business objectives. They can only provide 
reasonable and not absolute assurance against material 
misstatement or loss and focus on aligning the levels of 
risk-taking with the achievement of business objectives.

Material risks will only be retained where this is consistent with 
Prudential’s risk appetite framework and its philosophy towards 
risk-taking. The Group’s current approach is to retain such risks 
where doing so contributes to value creation and the Group is 
able to withstand the impact of an adverse outcome, and has 
the necessary capabilities, expertise, processes and controls 
to appropriately manage the risk.

In keeping with this philosophy, the Group has fi ve objectives 
for risk and capital management which are as follows:

Framework: to design, implement and maintain a capital 
management and risk oversight framework, which is consistent 
with the Group’s risk appetite and philosophy towards risk taking;

Monitoring: to establish a ‘no surprises’ risk management culture 
by identifying the risk landscape, assessing and monitoring risk 
exposures and understanding change drivers;

Control: to implement suitable risk mitigation strategies and 
remedial actions where exposures are deemed inappropriate, 
and to manage the response to potentially extreme events;

Communication: to effectively communicate the Group risk, 
capital and profi tability position to both internal and external 
stakeholders; and

Culture: to foster a risk management culture, providing quality 
assurance and facilitating the sharing of best practice. 

Diagram 1: Group level framework

Board

Board

Nomination Committee

Remuneration Committee

Risk Committee

Audit Committee

1st line of defence

2nd line of defence

3rd line of defence

Executives

GEC

BSCMC

Management

Group CEO

GERC

CFO

Group CRO

TAC

GCRC

GORC

GCC

STOC

Group Security

Group Compliance

Group Risk

Group-wide Internal Audit

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Key

Board-level Committees
Executive personnel
Exec / Management Committees
GHO Functions

Direct Reporting Line
Regular Communication 
and Escalation

Group Executive Committee

GEC 
BSCMC  Balance Sheet & Capital Management Committee
GERC   Group Executive Risk Committee
TAC 
GCRC   Group Credit Risk Committee
GORC  Group Operational Risk Committee
GCC 
STOC 

Group Compliance Committee
Solvency II Technical Oversight Committee

Technical Actuarial Committee

 
106

Governance  Prudential plc Annual Report 2012

Risk governance continued 

Prudential’s risk governance framework requires that all of 
the Group’s businesses and functions establish processes for 
identifying, evaluating and managing the key risks faced by the 
Group. The framework is based on the concept of ‘three lines of 
defence’ comprising risk taking and management, risk control 
and oversight and independent assurance. 

Diagram 1 on page 105 outlines the Group-level framework.

Primary responsibility for strategy, performance management 
and risk control lies with the Board, which has established the 
Risk Committee to assist in providing leadership, direction and 
oversight in respect of the Group’s signifi cant risks, and with the 
Group Chief Executive and the chief executives of each of the 
Group’s business units.

Risk management 
Risk taking and the management thereof forms the fi rst line of 
defence and is facilitated through both the Group Executive 
Committee (GEC) and the Balance Sheet and Capital 
Management Committee (BSCMC). 

The GEC is comprised of the chief executives of each of the 
Group’s major business units, as well as a number of functional 
specialists, and supports the Group Chief Executive in the 
executive management of the Group. 

The BSCMC is comprised of functional specialists and supports 
the Chief Financial Offi cer in the management of the Group’s 
balance sheet, as well as providing oversight to the activities of 
Prudential Capital, which undertakes the treasury function for 
the Group.

Risk oversight 
Risk control and oversight constitutes the second line of defence, 
and is achieved through the operation of a number of Group-level 
risk committees, chaired by either the Chief Financial Offi cer or 
the Group Chief Risk Offi cer, which monitor and keep risk 
exposures under regular review. These committees are as follows:

Group Executive Risk Committee: the committee meets 
monthly to oversee the Group’s risk exposures, including market, 
credit, liquidity, insurance and operational risks, and also 
monitors the Group’s capital position;

Group Credit Risk Committee: the committee reports 
directly to the Group Executive Risk Committee and meets 
monthly to review the Group’s investment and counterparty 
credit risk positions;

Group Operational Risk Committee: the committee meets 
quarterly to oversee the Group’s operational risk exposures. 
The committee reports directly to the Group Executive Risk 
Committee;

Solvency II Technical Oversight Committee: the committee 
normally meets ten times per year to provide ongoing technical 
oversight and advice to the Board and executive in respect of 
their duties with regard to the Group’s Internal Model. The 
committee reports to the Group Executive Risk Committee;

Technical Actuarial Committee: the committee reports to the 
Group Executive Risk Committee and usually meets monthly to 
set the methodology for valuing Prudential’s assets, liabilities and 
capital requirements under Solvency II and the Group’s internal 
economic capital basis; and

Group Compliance Committee: the committee reports to the 
Group Executive Risk Committee and meets every two months to 
oversee the effectiveness of risk and capital management for all 

fi nancial and non-fi nancial risks faced by the Group and has 
responsibility to consider Group-wide regulatory compliance 
risks and controls.

The Group-level risk committees are supported by the Group 
Chief Risk Offi cer, with functional oversight provided by Group 
Security, Group Compliance and Group Risk. Group Security is 
responsible for developing and delivering appropriate security 
measures with a view to protecting the Group’s staff, physical 
assets and intellectual property. Group Compliance provides 
verifi cation of compliance with regulatory standards and informs 
the Board, as well as the Group’s management, on key regulatory 
issues affecting the Group. Group Risk has responsibility for 
establishing and embedding a capital management and risk 
oversight framework and culture consistent with Prudential’s risk 
appetite that protects and enhances the Group’s embedded and 
franchise value.

Independent assurance 
The third line of defence comprises the Group-wide Internal 
Audit function, which provides independent and objective 
assurance to the Board, GEC, Audit and Risk Committees on 
the overall effectiveness of risk management, control and 
governance processes across the Group.

Reporting
The Risk Committee is provided with regular reports on the 
activities of the risk function and, where it affects the results 
of the assurances under the Turnbull compliance statement, 
the Audit Committee also receives appropriate reporting from 
the same function. Reports to the Risk Committee include 
information on the activities of the Group Executive Risk 
Committee, the Group Operational Risk Committee, the Group 
Credit Risk Committee, the Solvency II Technical Oversight 
Committee, the Technical Actuarial Committee and the Group 
Compliance Committee, as well as reports from Group-wide 
Internal Audit.

The Group’s capital position and overall position against risk 
limits are reviewed regularly by the Group Executive Risk 
Committee, the Group Risk Committee and the Board. Key 
economic capital metrics, as well as risk-adjusted profi tability 
information, are included in the business plans which are 
reviewed by the Group Executive Risk Committee, the Group 
Risk Committee and the Board.

Routine internal reporting by the business units vary according 
to the nature of the business, with each business unit responsible 
for ensuring that its risk reporting framework meets both the 
needs of the respective business unit and the standards set by 
the Group Risk function. Clear escalation criteria and processes 
are in place for the timely reporting of risks and incidents by 
business units to the various Group-level risk committees and, 
where appropriate, the Board.

Each business unit reviews the risks inherent in their business 
operations as part of the annual preparation of their business 
plan, and subsequently, these opportunities and risks are 
regularly reviewed against business objectives with Group Risk. 
The impact of large transactions or divergences from the agreed 
business plan are also reviewed and reported by Group Risk. 

Remuneration
The report on the responsibilities and activities of the 
Remuneration Committee can be found in the Directors’ 
remuneration report, which is set out on pages 113 to 143.

Risk governance/Relations with shareholders
Relations with shareholders

Prudential plc Annual Report 2012

107

Relations with shareholders

Communication with shareholders 
Being a major institutional investor, the Company is very 
aware of the importance of maintaining good relations with its 
shareholders, as well as with its debt investors. Discussions are 
held regularly with major shareholders and a programme of 
meetings took place throughout the year. In addition, Prudential 
regularly holds a conference for investors to provide further 
insight on selected areas of the business. In 2012, the conference 
was held in New York during November.

The latest analysts’ and brokers’ reports on the Company and 
the sector are circulated regularly to Board members to develop 
further their knowledge and understanding of external views 
about the Company. The Chairman and the non-executive 
directors also provided feedback to the Board on topics raised 
with them by major shareholders. Major shareholders and debt 
investors are welcome to meet with newly appointed directors, 
or any of the directors generally.

The Group maintains a corporate website containing a wide 
range of relevant information for private and institutional 
investors, including the Group’s fi nancial calendar. The 
shareholder information section on pages 396 and 397 contains 
further details which may be of interest to shareholders. 

Annual General Meeting
The Annual General Meeting will be held in the Churchill 
Auditorium at The Queen Elizabeth II Conference Centre, 
Broad Sanctuary, Westminster, London SW1P 3EE on 
16 May 2013 at 11.00am. 

The Annual General Meeting is an important forum for 
both institutional and private shareholders and the Company 
encourages all its shareholders to vote. Shareholders are given 
the opportunity during annual general meetings to put questions 
to the Board on matters relating to the Group’s operations and 
performance. 

The Company has continued its practice of calling a poll on all 
resolutions and the voting results, including all proxies lodged 
prior to the meeting, are displayed at the meeting and published 
on the Company’s website. This practice provides shareholders 
present with suffi cient information regarding the level of support 
and opposition to each resolution and ensures all votes cast 
either at the meeting or through proxies are included in the result. 

Details of the 2012 AGM, including the major items discussed 
at the meeting and the results of the voting, can be found on 
the Company’s website. All directors in offi ce at the time of the 
Annual General Meeting held on 17 May 2012 attended the 
AGM, with the exception of Michael Garrett, who was unable 
to do so due to a prior commitment.

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In accordance with the relevant legislation, shareholders holding 
5 per cent or more of the fully paid up issued share capital of the 
Company, are able to require the directors to hold a general 
meeting. If the shareholders’ request identifi es a resolution to 
be moved at the meeting, the resolution must be included in the 
notice of meeting. Where such a request has been duly lodged 
with the Company, the directors are obliged to call a general 
meeting within 21 days of becoming subject to the request and 
must set a date for the meeting not more than 28 days from the 
date of the issue of the notice. Shareholders can also require the 
Company to circulate a statement of not more than 1,000 words 
on the subject matter of the resolution. Shareholders need not 
cover the costs of circulating such statements where the requests 
relate to the annual general meeting of a public company and 
provided suffi cient requests to require the circulation are 
received prior to the fi nancial year end preceding the meeting. 
Written shareholder requests should be addressed to the Group 
Company Secretary at the registered offi ce. 

Company constitution
The Company is governed by the Companies Act 2006, other 
applicable legislation and regulation as well as by provisions of 
its Articles of Association. The Memorandum and Articles of 
Association are available on the Group’s website. 

Any change to the Articles must be approved by special 
resolution of the shareholders in accordance with the provisions 
of the Companies Act 2006. There were no changes to the 
Company’s constitutional documents during 2012.

Share capital 
The Company’s issued share capital as at 31 December 2012, 
which is set out in note H11 on page 287, consisted of 
2,557,242,352 (2011: 2,548,039,330) ordinary shares of 5 pence 
each, all fully paid up and listed on the London Stock Exchange 
and the Hong Kong Stock Exchange. Subject to applicable local 
securities law, the Company’s shares may be registered on the 
main register in the UK or the Company’s branch registers in 
Ireland or Hong Kong. The number of accounts on the share 
register at 31 December 2012 was 60,522 (2011: 63,338). 

The Company also maintains secondary listings on the New York 
Stock Exchange in the form of American Depositary Receipts 
which are referenced to ordinary shares on the main UK register, 
under a depositary agreement with J.P. Morgan, and on the 
Singapore Stock Exchange in the form of interests in shares, 
which are referenced to the shares on the Hong Kong register 
under a depository agreement with the Central Depository (Pte) 
Limited (the ‘CDP’). 

The Company has maintained a suffi ciency of public fl oat 
throughout the reporting period as required by the Hong Kong 
Listing Rules.

A number of dividend waivers are in place and these relate to 
shares issued but not allocated under the Group’s employee 
share plans. These shares are held by the Trustees and will, in 
due course, be used to satisfy requirements under the Group’s 
employee share plans.

 
108

Governance  Prudential plc Annual Report 2012

Relations with shareholders continued

Rights and obligations 
The rights and obligations attaching to the Company’s shares 
are set out in full in the Company’s Articles of Association. There 
are currently no voting restrictions on the ordinary shares, all of 
which are fully paid, and each share carries one vote on a poll. 
If votes are cast on a show of hands, each shareholder present in 
person or by proxy, or in the case of a corporation, each of its duly 
authorised corporate representatives, has one vote except that if 
a proxy is appointed by more than one member, the proxy has 
one vote for and one vote against if instructed by one or more 
members to vote for the resolution and by one or more members 
to vote against the resolution. 

Where, under an employee share plan operated by the Company, 
participants are the benefi cial owners of the shares but not the 
registered owners, the voting rights are normally exercisable by 
the registered owner in accordance with the relevant plan rules. 
Trustees may vote at their discretion, but do not vote on any 
unawarded shares held as surplus assets.

As at 12 March 2013, Trustees held 0.34 per cent of the issued 
share capital of the Company under the various plans in 
operation.

Rights to dividends under the various schemes are set out in 
note I4 on page 308.

Restrictions on transfer
In accordance with English company law, shares may be 
transferred by an instrument of transfer or through an electronic 
system (currently CREST) and transfer is not restricted except 
that the directors may in certain circumstances refuse to register 
transfers of shares, but only if such refusal does not prevent 
dealings in the shares from taking place on an open and proper 
basis. If the directors make use of that power, they must send 
the transferee notice of the refusal within two months. 

Certain restrictions may be imposed from time to time by 
applicable laws and regulations (for example, insider trading 
laws) and pursuant to the Listing Rules of both the Financial 
Services Authority, and any successor organisation, and the 
Hong Kong Stock Exchange, as well as Prudential’s own share 
dealing rules, whereby directors and certain employees of the 
Company require the approval of the Company to deal in the 
Company’s ordinary shares.

Some of the Company’s employee share plans include 
restrictions on transfer of shares while the shares are subject 
to the plan. All directors are required to obtain a number of 
qualifi cation shares within one year of appointment, which they 
would also be expected to retain under guidelines approved by 
the Board and as described on page 129 of the Directors’ 
remuneration report. 

Signifi  cant shareholdings
The Company had received notifi cation of interests in the shares 
of Prudential plc as at 31 December 2012 and in accordance with 
Rule 5.1.2 R of the Disclosure and Transparency Rules of the 
Financial Services Authority, from Legal & General Group plc of 
3.99 per cent, from Norges Bank of an interest in 4.03 per cent, 
from BlackRock, Inc. of an interest in 5.08 per cent and from 
Capital Group International Inc., of an interest in 10.39 per cent. 
No further notifi cations have been received between the end of 
2012 and the date of this report.

Authority to issue shares
The directors require authority from shareholders in relation to 
the issue of shares by the Company. Whenever shares are issued 
the Company has to offer the shares to existing shareholders 
pro rata to their holdings unless it has been given authority by 
shareholders to issue shares without offering them fi rst to 
existing shareholders. The Company seeks authority from its 
shareholders on an annual basis to issue shares up to a maximum 
amount and to issue up to 5 per cent of its issued share capital 
without observing pre-emption rights, in line with relevant 
regulations and best practice. Dis-application of statutory 
pre-emption procedures is also sought for rights issues. The 
Company’s existing authorities to issue shares and to do so 
without observing pre-emption rights are due to expire at the 
end of this year’s Annual General Meeting. An ordinary 
resolution and a special resolution to approve the renewal of 
these authorities respectively will be put to shareholders at the 
Annual General Meeting on 16 May 2013. 

Details of shares issued during 2012 and 2011 are given in 
note H11 on page 287. 

In accordance with the terms of a waiver granted by the Hong 
Kong Stock Exchange, the Company confi rms that it complies 
with the applicable law and regulation in the UK in relation to 
the holding of shares in treasury and with the conditions of the 
waiver in connection with the purchase of own shares and any 
treasury shares it may hold. 

Relations with shareholders

Prudential plc Annual Report 2012

109

Authority to purchase own shares
The directors also require authority from shareholders in relation 
to the purchase of own shares by the Company. The Company 
seeks authority by special resolution on an annual basis for the 
buyback of its own shares in accordance with the relevant 
provisions of the Companies Act 2006 and other related 
guidance. The Company has not made use of that authority since 
it was last granted at its Annual General Meeting in 2012. This 
existing authority is due to expire at the end of this year’s Annual 
General Meeting. A special resolution to approve the renewal of 
this authority will be put to shareholders at the Annual General 
Meeting on 16 May 2013. 

Model code for securities transactions by directors
The Company confi rms that it has adopted a code of conduct 
regarding securities transactions by directors on terms no less 
exacting than required by Appendix 10 to the Hong Kong Listing 
Rules, and that the directors of the Company have complied with 
this code of conduct throughout the period.

In discharging these objectives, the Committee helps to support 
the certifi cations by the Group Chief Executive and the Chief 
Financial Offi cer of the effectiveness of disclosure procedures 
and controls required by Section 302 of the Act.

The provisions of Section 404 of the Act require the Company’s 
management to report on the effectiveness of internal controls 
over fi nancial reporting in its annual report on Form 20-F, which 
is fi led with the US Securities and Exchange Commission. 
To comply with this requirement to report on the effectiveness 
of internal control, the Group has documented and tested its 
internal controls over fi nancial reporting in the format required 
by the Act. The annual assessment and related report from the 
external auditor will be included in the Group’s annual report 
on Form 20-F.

In addition, the Disclosure Committee evaluates whether or not 
a particular matter requires disclosure to the market, taking into 
account relevant regulations and reviews all forward looking 
statements.

US corporate governance and regulations 
As a result of the listing of its securities on the New York Stock 
Exchange, the Company is required to comply with the relevant 
provisions of the Sarbanes-Oxley Act 2002 (the ‘Act’) as they 
apply to foreign private issuers and has adopted procedures to 
ensure this is the case. 

In particular, in relation to the provisions of Section 302 of 
that Act, which covers disclosure controls and procedures, a 
Disclosure Committee has been established reporting to the 
Group Chief Executive, chaired by the Chief Financial Offi cer 
and comprising members of senior management. The objectives 
of this Committee are to:

 AAAAAAAAAAAAA Assist the Group Chief Executive and the Chief Financial 

Offi cer in designing, implementing and periodically evaluating 
the Company’s disclosure controls and procedures;

 AAAAAAAAAAAAA Monitor compliance with the Company’s disclosure controls 

and procedures;

 AAAAAAAAAAAAA Review and provide advice to the Group Chief Executive 

and the Chief Financial Offi cer with regard to the scope and 
content of all public disclosures made by the Company which 
are of material signifi cance to the market or investors; and

 AAAAAAAAAAAAA Review and consider, and where applicable follow up on, 

matters raised by other components of the disclosure process. 
These may include, to the extent they are relevant to the 
disclosure process, any matters to be raised with the Audit 
Committee, the internal auditors or the external auditor on 
the Company’s internal controls.

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110

Governance  Prudential plc Annual Report 2012

Additional disclosures

The following additional disclosures are made in compliance with 
the Companies Act 2006, the Disclosure and Transparency Rules 
and the UK and HK Codes.

Post-balance sheet events 
Important events affecting the Company after the end of the 
fi nancial year are detailed in note I11 on page 314.

Change of control
Under the agreements governing Prudential Corporation 
Holdings Limited’s life insurance and fund management 
joint ventures with China International Trust & Investment 
Corporation (‘CITIC’), if there is a change of control of the 
Company, CITIC may terminate the agreements and either 
(i) purchase the Company’s entire interest in the joint venture or 
require the Company to sell its interest to a third party designated 
by CITIC, or (ii) require the Company to purchase all of CITIC’s 
interest in the joint venture. The price of such purchase or sale is 
to be the fair value of the shares to be transferred, as determined 
by the auditor of the joint venture.

Essential contracts or arrangements
There are a number of signifi cant relationships with third parties, 
which have value to the business. No single relationship, 
however, is considered to be essential to the Group as a whole.

At no time during the year did any director hold a material interest 
in any contract of signifi cance with the Company or any 
subsidiary undertaking.

Compensation for loss of offi    ce 
None of the terms of employment of the Company’s directors 
includes provisions for payment of compensation for loss of offi ce 
or employment that occurs as a result of a change of control. 
Terms applying on a termination of their offi ce are set out in the 
Directors’ remuneration report. In the US, senior executives 
participate on a discretionary basis in a plan which entitles them 
to compensation, in the event that their employment is terminated 
or adversely affected as a result of a change of control. 

Customers
The fi ve largest customers of the Group constituted in aggregate 
less than 30 per cent of its total sales for each of 2011 and 2012.

For the year ended 31 December 2012, none of the directors of 
the Company, their associates or any shareholders of the 
Company (which have, to the knowledge of the directors of the 
Company, owned more than 5 per cent of the Company’s issued 
share capital) had any interest in the Group’s major customers.

Financial reporting 
The directors have a duty to report to shareholders on 
the performance and fi nancial position of the Group and 
are responsible for preparing the fi nancial statements on 
pages 147 to 323 and the supplementary information on 
pages 326 to 362. It is the responsibility of the auditor to 
form independent opinions, based on its audit of the fi nancial 
statements and its audit of the EEV basis supplementary 
information; and to report its opinions to the Company’s 
shareholders and to the Company. Its opinions are given 
on pages 325 and 364. 

Company law requires the directors to prepare fi nancial 
statements for each fi nancial year which give a true and fair 
view of the state of affairs of the Company and of the Group. 
The criteria applied in the preparation of the fi nancial statements 
are set out in the statement of directors’ responsibilities on 
page 324 and page 363.

The directors are further required to confi rm that the directors’ 
report includes a fair review of the development and performance 
of the business, with a description of the principal risks and 
uncertainties. Such confi rmation is included in the statement 
of directors’ responsibilities on page 324 and page 363.

The Chief Financial Offi cer’s overview provides, on pages 68 to 
78, a description of the Group’s risk and capital management, 
which includes a description of the Group’s liquidity position. 
The Group has considerable internal and external fi nancial 
resources and the directors believe that the Group is well placed 
to manage its business risks successfully.

The directors who held offi ce at the date of approval of this 
directors’ report confi rm that, so far as they are each aware, 
there is no relevant audit information of which the Company’s 
auditor is unaware; each director has taken all the steps that 
he or she ought to have taken as a director to make himself or 
herself aware of any relevant audit information and to establish 
that the Company’s auditor is aware of that information. This 
confi rmation is given and should be interpreted in accordance 
with the provisions of Section 418 of the Companies Act 2006.

Going concern 
After making enquiries the directors have a reasonable 
expectation that the Company and the Group have adequate 
resources to continue their operations for the foreseeable future. 
In support of this expectation, the Company’s business activities, 
together with the factors likely to affect its future development, 
successful performance and position in the current economic 
climate are set out in the Business review on pages 14 to 67. 
The risks facing the Group’s capital and liquidity positions and 
their sensitivities are referred to in the Chief Financial Offi cer’s 
overview. Specifi cally, the Group’s borrowings are detailed in 
Note H13 on pages 289 to 291, the market risk and liquidity 
analysis associated with the Group’s assets and liabilities can 
be found in note G2 on pages 269 to 272, policyholder liability 
maturity profi le by business units in notes D2, D3, D4 on 
pages 212, 230 and 237 respectively, cash fl ow details in the 
consolidated statement of cash fl ows and provisions and 
contingencies in Note H14. The directors therefore have 
continued to adopt the going concern basis of accounting 
in preparing the fi nancial statements.

Additional disclosures/Index to principal directors’ report disclosures

Prudential plc Annual Report 2012

111

Index to principal directors’ report disclosures 

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Information required to be disclosed in the directors’ report may 
be found in the following sections:

Information

Business review

Essential contracts or arrangements

Disclosure of information to auditor

Directors in offi    ce during the year

Principal activities

Dividend recommended for the year

Business review

Additional disclosures

Additional disclosures

Board of directors

Business review

Business review

Section in Annual Report

Page number(s)

11-85

110

110

88-92; 95

Cover; 20-45

57

98

Details of qualifying third-party indemnity provisions

Corporate governance report 

Corporate responsibility governance

Corporate responsibility review

79-85

Political and charitable donations and expenditure

Corporate responsibility review

Financial instruments – risk management objectives 
and policies

Business review

Post balance sheet events

Note I11 of the Notes on the Group fi  nancial 
statements and Additional disclosures

Future developments of the business of the Company

Group Chief Executive’s report

Employment policies and employee involvement

Corporate responsibility review

Creditors – policy on payment and practice

Corporate responsibility review

Structure of share capital, including restrictions on the transfer 
of securities, voting rights and signifi  cant shareholders

Corporate governance report

84

65

314

10

80-81

85

107-108

Rules governing appointments of directors

Corporate governance report

95-96

Rules governing changes to the articles of association

Corporate governance report

Powers of directors 

Corporate governance report

Signifi  cant agreements impacted by a change of control

Additional disclosures

Agreements for compensation for loss of offi    ce or employment 
on takeover

Additional disclosures

107

94

110

110

In addition, the risk factors set out on pages 386 to 391 and the 
additional unaudited fi nancial information set out on pages 366 
to 384, are incorporated by reference into this directors’ report.

Signed on behalf of the Board of directors 

Alan F Porter
Group Company Secretary
12 March 2013 

 
 
 
 
 
 
 
 
112

Prudential plc Annual Report 2012

Section 4 

Directors’
remuneration
report

114 

Directors’ remuneration report
116 
122 
136 

Remuneration policy report 
2012 implementation of remuneration policy
Supplementary information

Prudential plc Annual Report 2012

113

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114

Directors’ remuneration report  Prudential plc Annual Report 2012

Directors’ remuneration report

Lord Turnbull
Chairman of the
Remuneration Committee

 Dear Shareholder
I am pleased to present the Remuneration Committee’s report 
on directors’ remuneration for the year to 31 December 2012. 

As I indicated in my letter last year, during 2012 the Committee 
reviewed Prudential’s executive director remuneration 
architecture for 2013 and beyond. These are the fi  rst major 
changes to the architecture since current arrangements were 
implemented in 2006. 

The Group has developed substantially over recent years 
and we believe that it is essential that our executive reward 
arrangements remain closely aligned with the Group’s 
business strategy and ambitions. 

Our aims
Our aim in undertaking the review was to develop and 
implement reward structures which provide lasting 
competitive advantage for the Group in order to:

 AAAAAAAAAAAA Attract and retain the high calibre executives required 

to lead and develop the Group; and

 AAAAAAAAAAAA Reward executives for delivering our business plans 
and generating sustainable growth and returns for 
shareholders.

The proposed changes
Where aspects of the previous reward architecture 
remain appropriate and eff  ective, we have retained them. 
For example, we have not proposed changes to executives’ 
maximum incentive opportunities as a percentage of salary. 
We have made revisions where there was scope for better 
alignment with our aims. Some of the key changes are:

 AAAAAAAAAAAA A more consistent approach will apply to the deferral 
of annual bonuses across the senior executive team;

 AAAAAAAAAAAA Enhanced clawback provisions will apply to future 

deferred bonus awards;

 AAAAAAAAAAAA Shareholding guidelines for executive directors will 

be increased; and

 AAAAAAAAAAAA A new long-term incentive plan is proposed for 

shareholder approval. We have designed this plan to 
reward the achievement of IFRS profi  t targets and the 
delivery of superior shareholder returns.

These changes are described in detail in the fi  rst pages 
of this report.

Directors’ remuneration report

Prudential plc Annual Report 2012

115

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We have consulted widely on the proposals
We have undertaken extensive consultation with our 
key institutional investors on the changes to the reward 
architecture. I have personally met with shareholders and 
their representatives who together comprise more than half 
of our shareholder base. 

I would like to take this opportunity to thank shareholders 
for their feedback, which we have taken into account when 
developing these proposals.

Rewarding 2012 performance
During 2012, the Group delivered further increases in new 
business profi  tability, IFRS profi  tability and cash generation. 
This was accomplished in the context of continuing 
macroeconomic uncertainty.  The Group exceeded the 
targets that the Committee set at the start of the year as 
well as the results delivered in 2011. 

This outstanding growth was achieved while operating within 
the Group’s risk appetite, risk framework, and maintaining 
appropriate levels of capital. The 2012 bonuses that we 
awarded to executive directors refl  ect these achievements.

The excellent results delivered in 2012 built on strong 
fi  nancial performance over recent years. This has generated 
signifi  cant returns for shareholders over the period 2010 to 
2012 through share price growth and dividends paid. These 
returns have signifi  cantly outstripped those produced by 
our peers in the international insurance sector over the 
same period. 

The 2010 Group Performance Share Plan awards, which have 
a performance condition of relative total shareholder return, 
will therefore be released in full.

Clear information provided in this report
The UK Government continues to develop its proposals aimed 
at increasing the information available to shareholders in 
remuneration reports. This report refl  ects some aspects of the 
draft   requirements. Once the fi  nal requirements are clear, we 
will incorporate them into our report for 2013.

I look forward to receiving your support for the directors’ 
remuneration report at our AGM.

Lord Turnbull
Chairman of the Remuneration Committee
12 March 2013

 
 
116

Directors’ remuneration report  Prudential plc Annual Report 2012

Remuneration policy report

Directors’ remuneration report

The directors’ remuneration report has been prepared by 
the Remuneration Committee (the ‘Committee’) and has 
been approved by the Board. Shareholders will be given the 
opportunity to approve the report at the Annual General 
Meeting on 16 May 2013.

This report has been drawn up in accordance with the UK 
Corporate Governance Code, Schedule 8 of the Large and 
Medium Sized Companies and Groups (Accounts and Reports) 
Regulations 2008, the UK Listing Authority Listing Rules and 
the Corporate Governance Code in Appendix 14 to the Rules 
Governing the Listing of Securities on the Stock Exchange of 
Hong Kong. KPMG Audit Plc has audited the information 
provided on pages 134 to 142.

During the year, the Company has complied with 
the provisions of Section D and Schedule A of the 
UK Corporate Governance Code which are in force 
regarding directors’ remuneration.

The Remuneration Committee
The Committee is responsible for:

 AAAAAAAAAAAA Determining the remuneration of the Chairman and 

approving the remuneration of the executive directors 
of the Company; and

 AAAAAAAAAAAA The oversight of the remuneration of a defi ned leadership 
population and for individuals with the opportunity to earn 
over £1 million per annum.

The Committee’s terms of reference are available on 
the Company’s website and a copy may be obtained from 
the Company Secretary. These terms of reference are 
reviewed annually.

Each business unit also has its own remuneration committee, 
with similar terms of reference, to ensure effective remuneration 
governance in all our businesses.

Remuneration strategy and principles
The aims of Prudential’s remuneration structure are:

 AAAAAAAAAAAA To attract and retain the high calibre executives required to 

lead and develop the Group; and

 AAAAAAAAAAAA To reward executives for delivering our business plans and 

generating sustainable growth and returns for shareholders. 

As part of the review of remuneration architecture which took place 
during 2012, the Committee revisited the aims and operation of 
Prudential’s remuneration strategy. The table below summarises 
how the Remuneration Committee achieves these aims:

To attract and retain the high calibre executives 
required to lead and develop the Group

Reward must be:

 AAAAAAAAAAAA Valued by executives; and

 AAAAAAAAAAAA Competitive, to engage executives who are in demand in 

the global talent market and, if required, support hiring the 
best external talent.

To reward executives for delivering our business plans and 
generating sustainable growth and returns for shareholders

Reward must be:

 AAAAAAAAAAAA Determined by delivery of the Group’s annual and 

longer-term business objectives;

 AAAAAAAAAAAA Aligned with shareholder value creation; and 

 AAAAAAAAAAAA Consistent with the Group’s risk appetite so that the 
delivery of the business plan can be sustained.

The remuneration strategy is underpinned by a number of 
remuneration principles:

 AAAAAAAAAAAAA A substantial portion of total remuneration is delivered 
through performance-related reward, with the highest 
levels of reward only being paid for the highest levels of 
achievement;

 AAAAAAAAAAAAA A signifi cant element of performance-related reward is 

deferred and provided in the form of shares;

 AAAAAAAAAAAAA The total remuneration package for each executive director 
is set with reference to the relevant employment market(s);

 AAAAAAAAAAAAA The performance of executive directors responsible for 
business units is measured at both a business unit and 
Group level; 

 AAAAAAAAAAAAA Performance measures include absolute fi nancial measures 
and a relative measure of Total Shareholder Return, as 
appropriate;

 AAAAAAAAAAAAA Reward structures are designed to deliver fair and equitable 

remuneration for all employees; and

 AAAAAAAAAAAAA Reward arrangements are designed to be consistent with 
the Group’s risk framework and appetite, and minimise 
regulatory and operational risk.

This strategy and these principles shape remuneration policies 
and practices which are aligned with our business model. They 
are designed to ensure that a strong governance approach is 
adopted and applied across all business units. The Committee 
continues to review this strategy and these principles regularly.

The remuneration strategy and principles outlined in this 
section are cascaded to other employees within the Company. 
Employees receive remuneration which is appropriate given their 
skills and experience, is competitive within the relevant market(s) 
and which rewards strong performance.

Remuneration architecture review
In 2012, the Committee undertook a review of all aspects of the 
Group’s executive remuneration architecture. The aim of the 
review was to ensure that the Group’s remuneration structures 
continue to be aligned with the Group’s business strategy and 
ambitions, and with the remuneration strategy set out above, 
giving the Company a competitive advantage in the international 
talent market. This was a review of remuneration structures and 
did not result in any changes to incentive opportunities as a 
percentage of salary.

Remuneration policy report

Prudential plc Annual Report 2012

117

Key features of the proposed architecture

Salary and benefi  ts

No changes were made to the 
policy on salary and benefi  ts.

Cash bonus

Deferred bonus

Prudential Long Term 
Incentive Plan

Share ownership guidelines

Bonus opportunities, as a 
percentage of salary, are 
unchanged.

Bonuses reward annual 
performance using a range 
of measures linked to the 
annual business plan.

60 per cent of bonus is 
payable immediately in cash.

All executive directors defer 
40 per cent of bonus into 
shares for three years.

Deferred awards are subject 
to strengthened clawback 
provisions.

Long-term incentive 
opportunities, as a 
percentage of salary, 
are unchanged.

Prudential Long Term 
Incentive Plan awards are 
made in shares and vesting 
will be dependent on two 
performance measures:

 IFRS operating profi  t
(50 per cent of award); and

 Relative TSR
(50 per cent of award).

Prudential's performance 
against these metrics is 
measured over the three 
fi  nancial years starting 
from the year of award.

Share ownership guidelines 
have increased to:

 350 per cent of salary for 
the Group Chief Executive; 
and

 200 per cent of salary for 
other executive directors.

Guidelines have been 
introduced below the Board.

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Note
The President and Chief Executive 
Offi    cer of Jackson also shares in the 
JNL bonus pool while the Chief 
Executive of M&G retains separate 
arrangements.

Key

  Fixed pay
  Short-term variable pay
  Long-term variable pay
  Share ownership guidelines

 
 
 
 
 
 
 
 
118

Directors’ remuneration report  Prudential plc Annual Report 2012

Remuneration policy report continued

Summary of key changes

Element of 
compensation

Annual bonus

Long-term 
incentives

The percentage of salary 
used to calculate maximum 
bonus opportunity is 
unchanged.

No changes are proposed to 
the performance measures.

The three-year deferral 
period remains.

The President and Chief 
Executive Offi    cer of Jackson 
continues to share in the 
JNL bonus pool in addition 
to receiving awards under 
the AIP.

Long-term incentive awards 
(as a percentage of salary) 
are unchanged.

The use of a combination 
of Group and business unit 
metrics for business unit 
Chief Executives continues.

Outstanding awards made 
under the GPSP and BUPP 
will not be aff  ected by the 
introduction of the 
Prudential Long Term 
Incentive Plan.

The Chief Executive of M&G 
will continue to participate 
in the M&G Executive LTIP.

What is unchanged?

What is changing?

Why?

Executives will continue to 
receive awards under the 
Annual Incentive Plan (AIP).

The proportion of bonus deferred 
will be 40 per cent for all executive 
directors. 

Clawback provisions have been 
enhanced for the deferred portion 
of 2013 and subsequent bonuses.

A cap will be introduced to the 
Chief Executive of M&G's maximum 
annual bonus opportunity of the lower 
of 0.75 per cent of M&G’s IFRS profi  t 
or six times salary.

Creates alignment among the 
executive directors. 

Allows the deferred element 
of the bonus to be forfeited 
in specifi  c circumstances, 
including a material, adverse 
restatement of the fi  nancial 
results or regulatory breach.

The calculation of the Chief 
Executive of M&G's annual 
bonus opportunity is 
transparent and linked to the 
success of the M&G business.

A new long-term incentive plan (the 
Prudential Long Term Incentive Plan) 
will be proposed for shareholder 
approval at the 2013 AGM.

The Prudential Long Term Incentive 
Plan provides reward for achievement 
of IFRS operating profi  t as well as 
superior relative TSR.

TSR will be measured against a revised 
peer group and assessed against peers 
on a ranked (rather than an index) basis.

Subject to shareholder approval, 2013 
awards will be made under this plan.

The awards made to the Chief Executive 
of M&G will be calculated as a 
percentage of salary. He will receive 
awards with a face value of 150 per cent 
of salary under the Prudential Long 
Term Incentive Plan and 300 per cent of 
salary under the M&G Executive LTIP. 

The expanded TSR peer 
group ensures the continued 
relevance of comparators.

Assessing performance 
against peers’ ranked 
performance (rather 
than an index) is more 
straightforward.

IFRS operating profi  t is 
central to the management of 
the business and a key driver 
of shareholder value.

The calculation of the 
Chief Executive of M&G's 
LTIP award is transparent 
and aligned with the other 
executive directors.

Share ownership 
guidelines

The guidelines continue to 
be expressed as a percentage 
of salary.

The requirement for the Group 
Chief Executive has increased from 
200 per cent to 350 per cent of salary.

This change increases 
alignment with shareholder 
interests.

The fi  ve-year period to build 
holding is maintained.

The requirement for all other 
executive directors will be increased 
to 200 per cent of salary. Most executive 
directors were previously required to 
hold Prudential plc shares with a value 
of 100 per cent of salary. 

Executives will have fi  ve years from 
the implementation of this policy (or 
the date of their appointment, if later) 
to build the additional level of 
required ownership.

Remuneration policy report

Prudential plc Annual Report 2012

119

Performance measures
Annual bonus
Executive directors receive bonus awards under the Annual Incentive Plan (the AIP). The 2012 AIP:

 AAAAAAAAAAAAA Strongly aligns annual reward with the KPIs that underpin the Group’s business strategy;

 AAAAAAAAAAAAA Incentivises the executive team to outperform stretching annual targets; and

 AAAAAAAAAAAAA Remains consistent with the Group’s risk framework and appetite.

No changes were proposed to the structure or the performance conditions, of the annual bonus for 2013.

Long-term incentives
The Prudential Long Term Incentive Plan has been designed to reward the creation of IFRS profi t as well as the sustained delivery 
of superior returns to shareholders. Performance will be assessed over a three-year period on the following basis: 

Performance 
condition

IFRS operating 
profi  t
(50 per cent of 
award)

Measurement approach

Assessment

Participants will be incentivised to deliver and 
outperform the long-term business plan. The 
awards will vest based on achievement of IFRS 
operating profi  t compared to performance ranges.

IFRS targets will be set at a Group or business unit 
level, dependent on role. 

Cumulative performance will be measured over 
three years.

Threshold, plan and maximum achievement levels 
will be set at the beginning of the performance 
periods in line with the three-year business plan. 
25 per cent of the award will vest for threshold 
performance, increasing to 100 per cent for stretch 
performance.

The target for Group IFRS operating profi  t will be 
disclosed when the performance period ends.

Total Shareholder 
Return
(50 per cent of 
award)

The long-term incentive plan will continue to 
reward executives for superior shareholder 
returns.

TSR will continue to be measured on a local 
currency basis.

Relative three-year TSR will be measured on a 
ranked basis.

25 per cent of the award will vest for median 
performance increasing on a straight-line basis to 
full vesting for TSR at or above the upper quartile. 

TSR will be measured relative to a revised peer 
group to ensure the continued relevance of this 
measure. In order to refl  ect the international 
scope of the Group’s business operations, the peer 
group has been extended to encompass the global 
insurance peers with which we compete for 
customers and capital. Our revised peer group 
is outlined below.

Revised TSR peer group for awards made from 2013 onwards:
Aegon, Afl  ac*, AIA*, AIG*, Allianz, Aviva, AXA, Generali, Legal & General, Manulife, MetLife*, Munich Re*, Old Mutual, Prudential Financial*, Standard Life, 
Sun Life Financial*, Swiss Re*, Zurich Insurance Group*
Those peers marked with an asterisk have been added to the peer group for 2013 onwards.

The Remuneration Committee believes that adequate controls 
exist to ensure that these performance measures will not create 
an implicit incentive to take undue operational or fi nancial risks 
or to adopt an unduly risky capital structure.

For any Prudential Long Term Incentive Plan award to vest, the 
Committee must be satisfi ed that the quality of the Company’s 
underlying fi nancial performance justifi es the level of reward 
delivered at the end of the performance period. To ensure 
close alignment with our shareholders’ long-term interests, 
participants receive the value of reinvested dividends over the 
performance period for those shares which ultimately vest. If 
performance measures are not achieved in full, the unvested 
portion of any award lapses and performance cannot be retested. 

As with the Group Performance Share Plan (GPSP), the 
performance achieved against target, and the resulting vesting 
of the award, will be assessed by an independent third party.

The Committee believes that the proposed performance 
measures are more relevant to the Group and at least as 
stretching as those used in the Group Performance Share 
Plan and the Business Unit Performance Plan. 

We have undertaken an extensive process of consultation about 
these proposals with shareholders and their representatives 
who together comprise more than half of our shareholder base. 
The Committee took account of shareholder feedback when 
developing these proposals.

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120

Directors’ remuneration report  Prudential plc Annual Report 2012

Remuneration policy report continued

Summary of main elements of remuneration 

Element

Purpose

Policy in 2012

Base salary

To provide executives with a 
guaranteed level of remuneration. 

The Committee reviews salaries annually. Changes in base salaries are generally eff  ective 
from 1 January.

Annual bonus 

Paying salaries at an appropriate 
level ensures that Prudential 
continues to be competitive 
when recruiting and retaining 
key executives.

Salary is intended to reward 
executives for the performance 
of their role.

To incentivise and reward the 
achievement of stretching annual 
business plans which are:

  Determined in line with the 

Group’s long-term commitments 
to shareholders; and 

  Consistent with the Group’s risk 

In determining base salaries for each executive the Committee considers:

  The performance and experience of the executive;

  Internal relativities;

  Company fi  nancial performance;

  Salary increases for all employees; and

  Benchmark information from appropriate markets.

Executive directors participate in annual bonus plans based on the achievement of Group 
and business unit fi  nancial performance measures including profi  tability, cash fl  ow and 
capital adequacy, and personal objectives. Targets are determined in line with the business 
plan.

Executive directors are required to defer between 30 per cent and 50 per cent of annual 
bonus (for the Chief Executive of M&G, 50 per cent of bonus over £500,000 is deferred) 
into Prudential shares for three years.

appetite.

Bonuses are not pensionable.

Long-term incentives

To incentivise and reward the 
achievement of:

All executive directors participate in the Group Performance Share Plan (GPSP). GPSP 
awards vest based on relative TSR.

  Longer-term commitments to 

shareholders; 

  Sustainable long-term returns 

for shareholders; and

  Adherence to the Group’s risk 

appetite.

Business unit Chief Executives also participate in business unit performance plans (BUPPs 
or the M&G Executive LTIP) which focus on those fi  nancial measures which contribute to 
the long-term success of the business unit and, therefore, the Group. 

Share ownership 
guidelines

To create a community of interest 
between the executives and 
shareholders.

The Group Chief Executive and Chief Executive of M&G are required to build up and hold 
shares equal to 200 per cent of base salary.

Other executive directors are required to build up and hold shares equal to 100 per cent 
of base salary.

Executives have fi  ve years to build up their shareholding. Full details of the current 
shareholdings of the directors are provided on page 133.

Benefi  ts

To provide executives with items 
and allowances that assist them in 
carrying out their duties effi    ciently.

Pension

To provide executives with an 
opportunity to save for an income in 
retirement.

All executive directors received core health and security benefi  ts (for example medical 
insurance and life assurance).

Other benefi  ts may be off  ered to executives, dependent on:

  Local market practice;

  The benefi  ts off  ered to other employees within the business unit; and

  Applicable expatriate and relocation benefi  ts and allowances. 

No benefi  ts are pensionable. Details of the costs of providing the benefi  ts to each executive 
director are outlined in the remuneration table on page 134.

The pension provision for executive directors depends on the arrangements in place for 
other employees in their business unit when they joined the Group. 

Executives who joined aft  er June 2003 have the option to:

  Receive payments into a defi  ned contribution scheme; or

  Take a cash supplement in lieu of contributions. 

Executives who joined the Group before June 2003 were entitled to join the defi  ned benefi  t 
plans available at that time. At the end of 2012, no executive director was an active member 
of a Group defi  ned benefi  t scheme. 

Remuneration policy report

Prudential plc Annual Report 2012

121

2012 opportunity

2012 performance metrics

Changes to policy for 2013

2012 base salaries are set out on page 124.

The maximum annual bonus opportunity 
available to the majority of executive directors is 
between 160 per cent and 200 per cent of salary.

Based on relevant market practice, the Chief 
Executive of M&G and the President & CEO, 
Jackson have bonus opportunities which are 
not capped as a percentage of their salaries. 
The Chief Executive of M&G has an overriding 
cap on total remuneration of 3 per cent of M&G’s 
IFRS profi  t. 

Details of executive directors’ 2012 bonus 
opportunities are provided on page 125.

Awards for the majority of executive directors 
are subject to the achievement of:

  Net free surplus generated;

  IFRS operating profi  t;

  EEV operating profi  t;

  Holding company cash fl  ow; 

  Insurance Groups Directive (IGD) 

Capital Surplus; and

  Personal objectives.

The maximum combined award under the GPSP 
and BUPP is 550 per cent of salary, although the 
actual awards made in 2012 were below this level.

The Chief Executive of M&G's long-term incentive 
opportunity was not capped as a percentage of 
salary in 2012. There is an overriding cap on total 
remuneration for this role of 3 per cent of M&G’s 
IFRS profi  t.  

GPSP awards vest based on relative TSR (Total 
Shareholder Return, a combination of share price 
growth and dividends paid) performance relative 
to an index of international insurers.

The performance measures for the BUPPs and 
the M&G Executive LTIP vary according to the 
business plan and strategy of the business unit. 
These are outlined on pages 127 to 128.

A breakdown of the long-term incentive 
opportunities available to executive directors 
is set out on page 123.

As part of the review of remuneration 
architecture which took place during 2012, the 
clawback provisions applied to the deferred 
portion of bonuses for 2013 onwards have 
been strengthened.

The percentage of annual bonus awards which 
executives are required to defer has been made 
consistent across our senior executive team at 
40 per cent. 

The annual bonus opportunity for the 
Chief Executive of M&G will be capped at the 
lower of 0.75 per cent of M&G’s IFRS profi  t or 
six times salary.

Please see page 118 for further details. 

As part of the review of remuneration 
architecture, the Remuneration Committee 
has proposed a new long-term incentive (the 
Prudential Long Term Incentive Plan) for approval 
at the 2013 AGM.

Subject to shareholder approval, the fi  rst awards 
will be made under this plan in May 2013.

Full details of the proposal are outlined on 
pages 118 to 119.

As part of the review of remuneration 
architecture, the executive director shareholding 
guidelines have been enhanced. 

The revised guidelines are:

  350 per cent of salary for the Group Chief 

Executive; and

  200 per cent of salary for all other executive 

directors.

Full details of the revised guidelines are outlined 
on page 118.

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Executive directors based in the UK and Asia are 
entitled to receive pension contributions or a cash 
supplement (or combination of the two) of 
25 per cent of base salary.

The President & CEO, Jackson, participates in 
Jackson’s Defi  ned Contribution Retirement Plan 
on the same basis as other JNL employees.

Full details of the amounts paid by the Company 
with regards to pension provision are outlined in 
the remuneration table on page 134 and the 
pensions table on page 130.

Jackson’s Defi  ned Contribution Retirement Plan 
has a guaranteed element and additional 
contributions based on the profi  tability of JNL.

No other Group pension schemes have 
performance conditions.  

 
 
 
 
122

Directors’ remuneration report  Prudential plc Annual Report 2012

2012 implementation of remuneration policy

The operation of the Remuneration Committee in 2012  
The members of the Committee during 2012 are listed below. 
All are independent non-executive directors:

 AAAAAAAAAAAAA Lord Turnbull KCB CVO (Chairman)

 AAAAAAAAAAAAA Keki Dadiseth 

 AAAAAAAAAAAAA Michael Garrett

 AAAAAAAAAAAAA Paul Manduca (until 2 July 2012)

 AAAAAAAAAAAAA Kai Nargolwala 

Philip Remnant joined the Committee on 1 January 2013.

In 2012, the Committee met fi ve times. Key activities at each meeting are shown in the table below:

Meeting

Key activities

February 2012

 Approve the 2011 directors’ remuneration report;

 Consider 2011 bonus awards for executive directors (and total compensation fi  gure for Michael McLintock); 

 Consider vesting of the long-term incentive awards with a performance period ending on 31 December 
2011; and

 Approve the annual bonus measures and targets to be used in 2012.

March 2012 

 Approve 2012 long-term incentive awards and performance measures; and

 Confi  rm 2011 annual bonuses and the vesting of long-term incentive awards with a performance 
period ending on 31 December 2011 in light of audited fi  nancial results.

June 2012

 Review the remuneration of the Group Leadership Team, senior risk staff   and of employees 
with a remuneration opportunity over £1 million per annum;

 Note the dilution levels resulting from the Company’s share plans; and

 Consider proposed changes to the remuneration architecture.

September 2012

 Monitor performance against long-term incentive targets, based on the half year results; 

 Review the Committee’s terms of reference; 

 Approve proposed changes to the remuneration architecture for shareholder consultation; and 

 Review total remuneration of executive directors. 

December 2012

 Note the level of participation in the Company’s all-employee share plans;

 Approve executive directors’ 2013 salaries and incentive opportunities;

 Consider the annual bonus measures and targets to be used in 2013;

 Review an initial draft   of the 2012 directors’ remuneration report;

 Confi  rm changes to the remuneration architecture in light of shareholder feedback; and

 Approve the Committee’s 2013 work plan.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2012 implementation of remuneration policy

Prudential plc Annual Report 2012

123

In January 2012, the Remuneration Committee met to conclude 
issues arising from the December 2011 Committee meeting. 
In addition, the Committee met for a working session in 
September 2012 to discuss changes to the remuneration 
architecture to be implemented in 2013. 

The Chairman and the Group Chief Executive attend meetings by 
invitation. The Committee also had the benefi t of advice from the 
Chief Financial Offi cer, Group Human Resources Director and 
Director of Group Reward and Employee Relations. The Group 
Chief Risk Offi cer advised the Committee on adherence to the 
Group’s risk appetite and framework. Individuals are never 
present when their own remuneration is discussed.

During 2012, Deloitte LLP were the independent 
advisor to the Committee. Advice was also provided by 
PricewaterhouseCoopers LLP. Market data was sourced from 
Deloitte LLP, Towers Watson, McLagan Partners and LOMA. 
Norton Rose, Slaughter & May, Linklaters and Allen & Overy 
provided legal counsel, including advice on employment law and 
the operation of the Company’s share plans. Some of these fi rms 
also provided other services to the Company: Deloitte LLP and 
PricewaterhouseCoopers LLP provided advice on Solvency II, 
taxation and other fi nancial matters, Towers Watson provided 
actuarial advice and Slaughter & May and Norton Rose provided 
commercial, corporate and general legal advice.

The operation of the reward policy in 2012
In 2012, executive directors were rewarded on the basis set out below:

Director

Role

Rob Devey
John Foley
Michael McLintock
Nic Nicandrou
Barry Stowe
Tidjane Thiam
Mike Wells

Chief Executive, UK & Europe
Group Chief Risk Offi cer
Chief Executive, M&G
Chief Financial Offi cer
Chief Executive, PCA
Group Chief Executive
President & CEO, JNL

Long-term incentives (2012 award 
as a percentage of salary)

Base salary at 
1 January 2012

£600,000
£610,000
£360,000
£630,000
HK$8,000,000
£1,000,000
US$1,050,000

Annual bonus – 
maximum 
percentage 
of salary

Group 
Performance
 Share Plan 
(GPSP)

Business Unit 
Performance
 Plan (BUPP)

160%
160%
note 1
175%
160%
200%
note 2

112.5%
250.0%
100.0%
225.0%
112.5%
400.0%
230.0%

112.5%
–
344.1%
–
112.5%
–
230.0%

Total

225.0%
250.0%
444.1%
225.0%
225.0%
400.0%
460.0%

Notes
1  Michael McLintock’s annual bonus and long-term incentive opportunity under the M&G Executive LTIP (rather than the BUPP) are based on M&G’s 

performance both in absolute terms and relative to its peers. In line with practice in the asset management sector, there is no specifi  ed maximum incentive 
award. Michael’s total remuneration is subject to an overriding cap such that his total remuneration should not be greater than 3 per cent of M&G’s annual IFRS 
profi  ts. The fi  gure shown for his 2012 M&G Executive LTIP award is the expected value of this grant.

2  Mike Wells’ maximum annual bonus fi  gure is comprised of 160 per cent of salary and a 10 per cent share of the Jackson senior management bonus pool based 

on the target performance of Jackson.

3  All long-term incentives have a three-year performance period. For the awards detailed above the performance period will end on 31 December 2014.
4  Where awards are made in shares, the fi  nal number of shares awarded is calculated in line with the respective plan rules. Details on the shares granted under 

these plans are outlined in the Directors’ outstanding long-term incentive awards tables in the Supplementary information section.

The package for 2012 offered the following proportions of fi xed and variable short- and long-term reward to executive directors 
(average of executive directors):

Good performance

Superior performance

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26% Base salary
30% Cash bonus for 2012, paid in 2013
18% Deferred bonus for 2012, vesting in 2016
26% 2012 LTIP Award, vesting in 2015 

15% Base salary
21% Cash bonus for 2012, paid in 2013
14% Deferred bonus for 2012, vesting in 2016
50% 2012 LTIP Award, vesting in 2015 

As illustrated above, ‘Good’ performance results in the payment of 2012 annual bonus at the target level and 2012 long-term incentive 
awards vesting at the threshold level. ‘Superior’ performance generates maximum payment of 2012 annual bonuses and 2012 
long-term incentive awards vest in full.

 
 
 
 
 
 
   
   
   
 
   
   
   
 
124

Directors’ remuneration report  Prudential plc Annual Report 2012

2012 implementation of remuneration policy continued

The single fi  gure
Although the UK Government’s proposed reporting requirements have not been fi nalised, we have anticipated the requirement 
to present a single fi gure for executives’ total remuneration. This is included in the main remuneration table for 2012 on page 134. 
The single fi gure has been calculated including the following elements:

 AAAAAAAAAAAAA The salary and the cost of providing benefi ts in 2012;

 AAAAAAAAAAAAA The bonus awarded for performance in 2012 (including the value at award of the deferred element which will be released in 2016); 

 AAAAAAAAAAAAA The value of long-term incentive awards with a performance period ending in 2012 which will be released in 2013, using the 

average share price over the period 1 October 2012 to 31 December 2012; and

 AAAAAAAAAAAAA The value of any salary supplement for pension, employer contributions to a defi ned contribution pension plan or the increase 

in transfer value of fi nal salary pension benefi ts in 2012 (less contributions made by the director during 2012). 

Base salary
Executive directors’ salaries were reviewed in 2012 with changes effective from 1 January 2013. In determining 2013 salaries, the 
Committee considered the performance, experience and internal relativities of each director, as well as the performance of the Group 
and the salary increases awarded to other employees. To provide context for this review, information was drawn from the following 
market reference points:

Director

Role

Benchmark(s) used to assess remuneration

Rob Devey

Chief Executive, UK & Europe

 FTSE 40

 International Insurance Companies

John Foley

Group Chief Risk Offi    cer

 FTSE 40

Michael McLintock

Chief Executive, M&G

 McLagan UK Investment Management Survey

Nic Nicandrou

Chief Financial Offi    cer

 FTSE 40

 International Insurance Companies

Barry Stowe

Chief Executive, PCA

 Towers Watson Asian Insurance Survey

Tidjane Thiam

Group Chief Executive

 FTSE 40

 International Insurance Companies

Mike Wells

President & CEO, JNL

 Towers Watson US Financial Services Survey

 LOMA US Insurance Survey

After careful consideration the Committee decided to increase 
salaries by 3 per cent as set out in the table on the right. Salary 
increases for the wider workforce vary across our business units, 
based on local market conditions. It is anticipated that 2013 salary 
budgets will increase between 3 per cent and 5 per cent, for the 
wider workforce.

Executive

2012 salary

2013 salary (+3%)

Rob Devey
John Foley
Michael McLintock
Nic Nicandrou
Barry Stowe
Tidjane Thiam
Mike Wells

£600,000
£610,000
£360,000
£630,000
HK$8,000,000
£1,000,000
US$1,050,000

£618,000
£628,300
£370,800
£648,900
HK$8,240,000
£1,030,000
US$1,081,500

 
 
 
 
 
 
 
 
 
 
 
2012 implementation of remuneration policy

Prudential plc Annual Report 2012

125

Annual bonus
Performance measures
The fi nancial measures used to assess performance for the 
2012 AIP are set out below. These remain unchanged for 2013. 
Executive directors who have business unit responsibilities are 
assessed on both Group and business unit performance. 

requirements). In addition, all employees are required to comply 
with the regulatory, governance and risk management practices 
and policies as these relate to their role and business area. 
Specifi cally, all business units must act within the Group’s risk 
appetite and framework, and all individuals must act within the 
Group’s Code of Business Conduct.

A portion of the annual bonus for each executive director 
is based on the achievement of personal objectives. These 
objectives include the executive’s contribution to Group 
strategy as a member of the Board and specifi c goals related 
to their functional and/or business unit role (for instance, 
project measures relating to the implementation of Solvency II 

A proportion of each executive director’s annual bonus is not 
paid in cash and must be deferred. This portion is deferred for 
three years in the form of the Company’s shares. This deferral 
aligns the interests of our executive directors with our 
shareholders and helps to ensure a focus on the sustainable 
success of the Company.

Annual bonus opportunities
Executive directors’ bonus opportunities, the weighting of performance measures for 2012 and the proportion of annual bonuses 
deferred are set out below.

Rob Devey 
John Foley
Michael McLintock
Nic Nicandrou 
Barry Stowe 
Tidjane Thiam 
Mike Wells note 2

Maximum bonus 
opportunity 
(Percentage of salary) 

Deferral requirement

Group

Business unit

Personal 
objectives

Weighting of measures

160%
160%
Note 1 

175%
160%
200%
c.400%

40% of total bonus
40% of total bonus
50% of bonus above £500,000
40% of total bonus
40% of total bonus
50% of total bonus
30% of total bonus

20%
50%
10%
80%
20%
80%
30%

60%
–
60%
–
60%
–
60%

20%
50%
30%
20%
20%
20%
10%

Notes
1  Michael McLintock’s annual bonus and long-term incentive opportunities in 2012 were based on M&G’s performance both in absolute terms and relative to its 
peers. In line with practice in the asset management sector, there is no specifi  ed maximum incentive award. Michael’s total remuneration (including long-term 
incentives) is subject to an overriding cap which requires that his total remuneration must not be greater than 3 per cent of M&G’s annual IFRS profi  t. 

2  Mike Wells’ annual bonus fi  gure comprises an AIP opportunity of 160 per cent of salary and a 10 per cent share of the Jackson senior management bonus pool. 

The fi  gure above is based on the target performance of Jackson. 

Rewarding performance in 2012
As set out in the Remuneration Committee Chairman’s letter, during 2012 the Group delivered further increases in its key fi nancial 
measures, specifi cally new business profi tability, IFRS profi tability and cash generation. The outstanding performance delivered in 
2012 against these measures exceeded both the Group’s 2011 performance and the stretching targets set by the Committee at the 
start of the year. The Group Chief Risk Offi cer was invited to attend the Remuneration Committee meeting held in March 2013 
and advised the Committee on the Group’s adherence to its risk appetite and framework during 2012. 

2012 fi nancial performance, relative to the targets set by the Committee, is summarised below:

Measure

Group

PCA

UK

M&G

Cash fl ow
Above stretch target
Net free surplus generated Above stretch target
Above stretch target
IFRS profi t

Above stretch target
Between Plan and stretch target
Above stretch target

At Plan level
–
Above stretch target

IGD surplus
NBP EEV profi t
In-force EEV profi t

Above stretch target
Above stretch target
Above stretch target

Between Plan and stretch target
Above stretch target
Between Plan and stretch target

Above stretch target
Above stretch target
Between Plan and 
stretch target

–
–
Between Plan and 
stretch target
–
–
–

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126

Directors’ remuneration report  Prudential plc Annual Report 2012

2012 implementation of remuneration policy continued

On the basis of this outstanding performance, the Committee approved the following 2012 AIP payments:

Executive

Rob Devey
John Foley
Michael McLintock
Nic Nicandrou
Barry Stowe
Tidjane Thiam
Mike Wells note 1

2012 salary

Maximum 
2012 AIP

2012 outcome
 (as a percentage 
of max)

2011 outcome
 (as a percentage 
of max)

Total 2012 
AIP payment

£600,000
£610,000
£360,000
£630,000
HK$8,000,000
£1,000,000
US$1,050,000

160%
160%
n/a
175%
160%
200%
160%

73.9%
100.0%
n/a
99.0%
98.1%
100.0%
99.0%

£709,200
90.7%
£976,000
98.1%
£1,307,275
n/a
95.9%
£1,091,475
94.1% HK$12,560,000
£2,000,000
96.9%
US$1,663,200
95.4%

Note
1  In addition to the AIP, Mike Wells also received 10 per cent of the JNL senior management bonus pool. His total 2012 bonus, including his AIP and JNL senior 

management award, is US$4,599,500. 

Long-term incentives
Details of the awards made under these plans in 2012 can be 
found on pages 137 to 139.

Group Performance Share Plan (GPSP)
All executive directors receive GPSP awards. GPSP awards 
vest on the basis of the Group’s Total Shareholder Return (TSR) 
performance over a three-year period. TSR is the combination of 
the share price growth and the dividends paid. Prudential’s TSR 
achievement over the performance period is compared with the 
TSR of an index composed of 10 international insurers (see box 
below). This performance measure was selected because it 
focuses on the value delivered to shareholders. TSR is measured 
on a local currency basis since this has the benefi t of simplicity 
and directness of comparison.

The vesting schedule for outstanding GPSP awards is set out 
below:

% of award vesting

100

75

50

25

0

80%
x index

90%
x index

100%
x index

110%
x index

120%
x index

Performance to be achieved by Prudential

Peer companies used within the Index for all outstanding GPSP awards 
Aegon, Allianz, Aviva, Axa, Generali, ING, Legal & General, Manulife, Old 
Mutual and Standard Life

For any GPSP award to vest, the Committee must be satisfi ed 
that the quality of the Company’s underlying fi nancial 
performance justifi es the level of reward delivered at the end 
of the performance period. To ensure close alignment with our 
shareholders’ long-term interests, participants receive the value 
of reinvested dividends over the performance period for those 
shares which ultimately vest. If performance measures are not 
achieved in full, the unvested portion of any award lapses and 
performance cannot be retested.

On 31 December 2012, the performance period for 2010 GPSP 
awards (which began on 1 January 2010) came to an end. Over 
the performance period the Group has delivered superior returns 
for shareholders through share price growth and dividends paid. 
This resulted in Prudential achieving excellent TSR performance 
of 156.4 per cent. 

The peer group’s TSR index was 100 at the start of the 2010 to 
2012 performance period and was 111.8 at the end of the period 
(as illustrated opposite). In order for the 2010 GPSP awards to 
vest in full, Prudential’s TSR index over the period had to 
outperform the peer index by 20 per cent, ie increase from 100 
to at least 134.2 (111.8 x 120 per cent). The TSR performance 
achieved by Prudential of 156.4 per cent equals an 
outperformance of the peer index of 139.9 per cent. 

The Committee, having satisfi ed itself about the quality of the 
Company’s underlying fi nancial performance, confi rmed vesting 
of 100 per cent of the 2010 to 2012 GPSP award (for reference, 
100 per cent of the 2009 to 2011 GPSP award vested). 

The Committee believes that the GPSP performance condition is 
a stretching requirement that requires exceptional performance, 
relative to other international insurance companies, for awards to 
be released in full.

2012 implementation of remuneration policy

Prudential plc Annual Report 2012

127

The line chart below compares Prudential’s TSR during the three years from 1 January 2010 to 31 December 2012 with that of the 
peer group against which TSR is measured for the purposes of the GPSP. 

Prudential TSR v  peer group index – total returns index % over three years to December 2012

160

140

120

100

80

156.4

111.8

Dec 2009

Dec 2010

Dec 2011

Dec 2012

Prudential

Peer group index

Business Unit Performance Plans (BUPP)
Asia BUPP
The Chief Executive, PCA receives awards under the Asia BUPP. 
These awards are dependent on the achievement of PCA’s new 
business profi t, IFRS profi t and cash remittance targets over the 
three-year performance period. Each of these measures will 
determine vesting of one third of each award. Threshold 
performance results in 30 per cent of the award vesting, 
increasing to 100 per cent for stretch performance. 

On 31 December 2012, the performance period for the 2010 Asia 
BUPP award (which began on 1 January 2010) came to an end. 
Over the period, the new business profi t, IFRS profi t and cash 
remittance achieved by the PCA business unit meant that the 
Committee, having satisfi ed itself as to the quality of the business 
units’ underlying fi nancial performance, confi rmed vesting of 
95.2 per cent of Barry Stowe’s 2010 to 2012 Asia BUPP award 
(for reference, 86.5 per cent of Barry Stowe’s 2009 to 2011 Asia 
BUPP award vested).

Jackson BUPP
The President and CEO, JNL receives an award under the Jackson 
BUPP. Vesting of awards made under this plan is dependent on 
Shareholder Capital Value (SCV) growth over the performance 
period. The SCV growth required is outlined in the table below. 
Vesting occurs between these performance levels on a 
straight-line basis. 

Percentage of BUPP award which vests

0%
30%
75%
100%

Compound annual 
growth in SCV 
over three years

<8% 
8% 
10% 
12% 

On 31 December 2012, the performance period for the 2010 
Jackson BUPP came to an end. Although no current executive 
director had a 2010 award under this plan the vesting level for 
other participants was 100 per cent (for reference 93.75 per cent 
of the 2009 to 2011 awards vested).

UK BUPP
The Chief Executive, UK & Europe receives awards under 
the UK BUPP. Given the cash-generative priorities of the 
UK Business Unit, UK BUPP awards are assessed using the 
same relative TSR measure applied to GPSP awards. 

On 31 December 2012, the performance period for the 
2010 UK BUPP (which began on 1 January 2010) came to an end. 
As detailed above, Prudential’s TSR over this period was equal to 
139.9 per cent of the peer index. The Committee, having satisfi ed 
itself as to the quality of the business unit’s underlying fi nancial 
performance, confi rmed vesting of 100 per cent of Rob Devey’s 
2010 to 2012 UK BUPP award (for reference 100 per cent of 
Rob Devey’s 2009 to 2011 UK BUPP award vested).

For any BUPP award to vest, the Committee must be satisfi ed that 
the quality of underlying fi nancial performance of the relevant 
business unit justifi es the level of reward delivered at the end of 
the performance period. To ensure close alignment with our 
shareholders’ long-term interests, participants receive the value 
of reinvested dividends over the performance period for those 
shares which ultimately vest. If the performance conditions are 
not achieved in full, the unvested portion of any award lapses 
and cannot be retested.

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128

Directors’ remuneration report  Prudential plc Annual Report 2012

2012 implementation of remuneration policy continued

Limits on award sizes
The rules of the GPSP and BUPP set a limit on the value of shares 
which may be awarded to an executive in a fi nancial year. The 
combined value of shares awarded under the two plans may not 
exceed a maximum of 550 per cent of salary although the awards 
made in a particular year are often signifi cantly below this limit. 
On a change in control of Prudential, vesting of awards made 
under these arrangements would be prorated for performance 
and to refl ect the elapsed portion of the performance period.

M&G Executive Long-Term Incentive Plan
The Chief Executive, M&G receives awards under the M&G 
Executive Long-Term Incentive Plan. Under this plan an annual 
award of phantom shares is made with a notional starting share 
price of £1. The phantom share price at vesting is determined 
by the increase or decrease in M&G’s profi tability over the 
three-year performance period with profi t and investment 
performance adjustments also applied:

Profi  t growth
The value of phantom shares vesting will be adjusted by a profi t 
measure as follows:

 AAAAAAAAAAAAA No adjustment will be made if profi ts in the third year of the 
performance period are at least equal to the average annual 
profi t generated over the performance period;

 AAAAAAAAAAAAA A loss or zero profi t will result in the value of the award being 
reduced to zero, irrespective of investment performance; and

 AAAAAAAAAAAAA Between these points, the value of phantom shares will be 
reduced on a straight-line basis from no reduction to the 
complete elimination of the value of the award.

Investment performance
The value of phantom shares vesting will be adjusted by an 
investment performance measure as follows:

 AAAAAAAAAAAAA Where the investment performance of M&G’s funds is in the 
top two quartiles during the three-year performance period, 
the value of phantom shares vesting will be enhanced. The 
value of phantom shares may be doubled if performance is in 
the top quartile;

 AAAAAAAAAAAAA Investment performance in the third quartile will not change 

the value of phantom shares vesting; and

 AAAAAAAAAAAAA Investment performance in the bottom quartile will result in 
awards being forfeited, irrespective of any profi t growth.

The value of the vested phantom shares will be paid in cash after 
the end of the three-year performance period.

On 31 December 2012, the performance period for the 2010 
award under the M&G Executive Long-Term Incentive Plan 
(which began on 1 January 2010) came to an end. M&G’s profi t 
at the end of the performance period was 204 per cent of that at 
the start and M&G’s investment performance was in the second 
quartile. The Committee, having satisfi ed itself about the quality 
of M&G’s underlying fi nancial performance, confi rmed vesting of 
Michael McLintock’s 2010 award with a value of £2.65 per share. 
This will result in a payment of £2,616,024 to Michael McLintock 
in 2013 (for reference, the 2009 to 2011 award vested with a 
value of £2.96 per share which resulted in a payment of 
£5,417,359 to Michael McLintock during 2012). Based on 2011 
performance, an award of 952,960 phantom shares with an 
expected value of £1,238,849 was made to Michael McLintock 
in 2012.

As described in the remuneration architecture review section 
of this report, the method used to determine the number of 
phantom shares awarded to Michael McLintock under the 
M&G Executive Long-Term Incentive Plan has been revised. 
With effect from 2013, Michael McLintock will receive an annual 
award with a face value of three times his salary. The ultimate 
value of the 2013 award will be determined with reference to the 
profi tability and investment performance of M&G over the three 
years from 1 January 2013 to 31 December 2015 using the 
measures set out above.

Jackson Long-Term Incentive Plans
Prior to his appointment as an executive director, Mike Wells 
participated in the two long-term incentive plans offered to 
senior staff within Jackson. Mike Wells was awarded ADRs 
under the JNL US Performance Share Plan and cash-based 
awards under the JNL Long-Term Incentive Plan. Awards made 
under both plans have a performance period of four years and 
vesting is dependent on the achievement of shareholder value 
targets. Up to 150 per cent of the original number of ADRs 
awarded under the JNL Performance Share Plan may be 
released if stretch performance targets are achieved.

Outstanding awards made to Mike Wells before his 
appointment as an executive director remain subject to the 
original performance conditions and vesting schedule. No 
further awards will be made to Mike Wells under these plans.

On 31 December 2012, the performance periods for the 2009 
awards under the JNL long-term incentive plans (which began on 
1 January 2009) came to an end. Over the period the shareholder 
value of the US business grew by 22.68 per cent per annum (on a 
compound basis) and by 126.51 per cent over the performance 
period. This resulted in vesting of 150 per cent of Mike Wells’ 
2009 JNL US Performance Share Plan award and of 
126.51 per cent of his 2009 cash-settled JNL Long-Term Incentive 
Plan award (for reference 150 per cent of Mike Wells’ 2008 to 
2011 JNL US Performance Share Plan award and 95 per cent 
of his 2008 to 2011 cash-settled JNL Long-Term Incentive Plan 
award vested).

2012 implementation of remuneration policy

Prudential plc Annual Report 2012

129

Share ownership guidelines
As a condition of serving, all directors are required to have 
benefi cial ownership of a minimum of 2,500 ordinary shares in 
the Company. This interest in shares must be acquired within 
12 months of appointment to the Board if the director does not 
have such an interest upon appointment.

Executive directors should have a substantial shareholding to 
maximise the community of interest between them and other 
shareholders. This may be built up over a period of fi ve years 
following their appointment. 

The level of the requirements which applied to executive 
directors in 2012 and the current holdings of directors are shown 
below. The shareholding guidelines have been increased as part 
of the review of remuneration architecture and full details of the 
revised guidelines are outlined on page 118. Shares earned and 
deferred under the Annual Incentive Plan are included in 
calculating the executive director’s shareholding for these 
purposes.

2012 
Shareholding 
guideline as a 
percentage of 
base salary

Shareholding 
at 31 December 
2012 as a 
percentage 
of base salary
note 

2013 
Shareholding 
guideline as a 
percentage of 
base salary

100%
100%
200%
100%
100%
200%
100%

397%
459%
1,641%
482%
680%
800%
773%

200%
200%
200%
200%
200%
350%
200%

Rob Devey 
John Foley 
Michael McLintock 
Nic Nicandrou
Barry Stowe
Tidjane Thiam 
Mike Wells

Note 
Benefi  cial interest, based on the share price as at 31 December 2012 (£8.655). 
Calculated using base salaries on 31 December 2012.

Benefi  ts 
All executive directors receive core health and security benefi ts, 
for example medical insurance and life assurance.

Other benefi ts may be offered to executives, dependent on:

 AAAAAAAAAAAAA Local market practice;

 AAAAAAAAAAAAA The benefi ts offered to other employees within the business 

unit; and

 AAAAAAAAAAAAA Applicable expatriate and relocation benefi ts and allowances. 

The 2012 remuneration table on page 134 sets out the cost of 
providing benefi ts in 2012. 

All-employee share plans
It is important that all employees are offered the opportunity to 
own shares in Prudential, connecting them both to the success 
of the Company and to the interests of other shareholders. 
Executive directors are invited to participate in these plans on 
the same basis as other staff in their location.

Save As You Earn (SAYE) schemes
UK-based executive directors are eligible to participate in 
the HM Revenue and Customs (HMRC) approved Prudential 
Savings-Related Share Option Scheme and Barry Stowe is invited 
to participate in the similar International Share Ownership 
Scheme. These schemes allow all eligible employees to save 
towards the exercise of options over Prudential plc shares with 
the option price set at the beginning of the savings period at a 
discount of up to 20 per cent of the market price.

Participants elect to enter into savings contracts of up to 
£250 per month for a period of three or fi ve years. At the end 
of this term, participants may exercise their options within six 
months and purchase shares. If an option is not exercised within 
six months, participants are entitled to a refund of their cash 
savings plus interest if applicable under the rules. Shares are 
issued to satisfy those options which are exercised. No options 
may be granted under the schemes if the grant would cause the 
number of shares which have been issued, or which remain 
issuable pursuant to options granted in the preceding 10 years 
under the scheme and any other option schemes operated by the 
Company, or which have been issued under any other share 
incentive scheme of the Company, to exceed 10 per cent of the 
Company’s ordinary share capital at the proposed date of grant. 

Share Incentive Plan (SIP)
UK-based executive directors are also eligible to participate in 
the Company’s HMRC approved Share Incentive Plan (SIP). 
This allows all UK-based employees to purchase Prudential plc 
shares up to a value of £125 per month from their gross salary 
(partnership shares). For every four partnership shares bought, 
an additional matching share is awarded which is purchased by 
Prudential on the open market. Dividend shares accumulate 
while the employee participates in the plan. Partnership shares 
may be withdrawn from the scheme at any time. If the employee 
withdraws from the plan within fi ve years, matching shares 
are forfeited. 

No directors or other employees are provided with loans to 
enable them to buy shares. 

Pension benefi  ts
Michael McLintock elected to become a deferred member 
of a contributory defi ned benefi t scheme (described overleaf) 
on 5 April 2012. Michael McLintock now receives a salary 
supplement of 25 per cent of salary. John Foley elects to receive 
a combination of contributions into the money purchase scheme 
and a cash supplement with a total value of 25 per cent of salary. 
All other executive directors based in the UK have chosen to 
receive their pension benefi ts in the form of a cash supplement 
of 25 per cent of salary throughout 2012. These executives are 
provided with life assurance cover of up to four times salary 
plus a dependants’ pension.

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130

Barry Stowe receives a cash supplement of 25 per cent of salary 
and a payment to the Hong Kong Mandatory Provident Fund. 
He is provided with life assurance cover of up to four times salary. 
Mike Wells participates in Jackson’s Defined Contribution 
Retirement Plan, a qualified 401(k) retirement plan, on the same 
basis as all other US-based employees. The Company provides 
matching contributions of 6 per cent of base salary (Mike Wells’ 
salary for pension purposes is limited to US$250,000). He also 
participates in the profit sharing element of the plan which 
provides eligible participants with an annual profit sharing 
contribution, depending on the financial results of Jackson 
for the plan year, to a maximum of an additional 6 per cent 
of pensionable salary. An annual profit sharing contribution 
equivalent to 6 per cent of pensionable salary was made in 
2012 (in 2011, the profit share contribution was 5 per cent of 
pensionable salary). Mike Wells is provided with life assurance 
cover of two times salary.

Those executives who joined the Group before June 2003 were 
entitled to maintain their membership of the defined benefit 
plans available at that time. However, at the end of 2012, no 
executive director was an active member of a Group defined 
benefit scheme. Until 5 April 2012, Michael McLintock 
participated in a contributory defined benefit scheme that 
provides a target pension of two thirds of final pensionable 
earnings on retirement at age 60 for an employee with 30 years 
or more potential service, his contribution was 4 per cent of 
base salary. Michael McLintock participated on the same basis 
as other employees who joined M&G at the same date. Benefits 
under the plan are subject to a notional scheme earnings cap 
(set at £129,600 for the 2011/2012 tax year) which replicates 
the HMRC earnings cap in force before A-Day (6 April 2006). 
Michael McLintock was also entitled to supplements based on 
his salary above the notional earnings cap. 

Details of directors’ pension entitlements under HMRC approved defined benefit schemes and supplements in the form of 
contributions to pension arrangements paid by the Company are set out in the following table:

Additional pension earned during 
year ended 31 December 2012

Transfer value of 
accrued benefit 
at 31 December
note (3)

Age at 
31 December 
2012

Years of 
pensionable
 service at
31 December
 2012

Accrued
benefit at
31 December 
2012 
(£ per annum)

£000

Ignoring 
inflation 
on pension 
earned to 
31 December
 2011
note (1)
£000

Allowing 
for inflation 
on pension 
earned to 
31 December 
2011
note (2)
£000

Increase 
in transfer 
value less 
contributions
 made by 
directors 
during 2012

Contributions 
to defined 
contribution 
pension 
schemes
note (4)

2012 

2011

 £000

 £000

     £0000 

£0000

Rob Devey
John Foley
Michael McLintock (note 5)
Nic Nicandrou
Barry Stowe
Tidjane Thiam
Mike Wells

44 
56 
51 
47 
55 
50 
52 

20 

56 

1 

(1)  1,323  1,102 

218 

– 
50 
– 
– 
2 
– 
19 

Notes
1  As required by the Companies Act remuneration regulations. 
2  As required by Stock Exchange Listing rules.
3  The transfer value equivalent has been calculated in accordance with the M&G Group Pension Scheme’s transfer basis.
4  This table includes employer contributions to defined contribution plans totalling £71,124 (2011: £56,224). Supplements in the form of cash are included in the 

table on page 134.

5  Michael McLintock became a deferred member of the M&G defined benefit scheme on 5 April 2012. The amounts shown above as at 31 December 2012 are 

calculated as at this date. 

No enhancements to retirement benefits were paid to or receivable by directors or former directors other than the discretionary 
pension increases awarded to all pensioners which have been made during the year. 

Directors’ remuneration report Prudential plc Annual Report 20122012 implementation of remuneration policy continued 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2012 implementation of remuneration policy

Prudential plc Annual Report 2012

131

Executive directors’ service contracts 
The normal notice of termination that the Company is required 
to give executive directors is 12 months. Accordingly, in normal 
circumstances, a director whose contract is terminated would 
be entitled to one year’s salary and benefi ts in respect of their 
notice period. Additionally, outstanding awards under annual 
and long-term incentive plans may vest depending on the 
circumstances and according to the rules of the plans. When 
considering the termination of any service contract, the 

Remuneration Committee will have regard to the specifi c 
circumstances of each case, including the director’s obligation 
to mitigate his loss. Payments are phased over the notice period.

Executive directors’ service contracts provide details of the broad 
types of remuneration to which they are entitled, and about the 
kinds of plans in which they may be invited to participate. The 
service contracts offer no certainty as to the value of 
performance-related reward and confi rms that any variable 
payment will be at the discretion of the Company. 

Details of the service contracts of the executive directors are outlined below:

Executive director

Rob Devey
John Foley
Michael McLintock
Nic Nicandrou
Barry Stowe
Tidjane Thiam
Mike Wells note 

Date of contract

Notice period 
to the Company

Notice period 
from the Company

1 July 2009
8 December 2010
21 November 2001
26 April 2009
18 October 2006
20 September 2007
15 October 2010

12 months
12 months
6 months
12 months
12 months
12 months
12 months

12 months
12 months
12 months
12 months
12 months
12 months
12 months

Note
The contract for Mike Wells is a renewable one-year fi  xed term contract. The contract is renewable automatically upon the same terms and conditions unless the 
Company or the director gives at least 90 days’ notice prior to the end of the relevant term.

Policy on external appointments
Subject to the Group Chief Executive’s or the Chairman’s 
approval, executive directors are able to accept external 
appointments as non-executive directors of other organisations. 
Any fees paid may be retained by the executive director. During 
2012, Michael McLintock received £47,500 as a trustee of 
another organisation (for reference, Michael McLintock received 
£45,000 for this role in 2011). Other directors served on the 
boards of educational, development, charitable and cultural 
organisations without receiving a fee for such services.

Chairman and non-executive directors’ letters 
of appointment and fees
Non-executive directors’ letters of appointment
Non-executive directors do not have service contracts but are 
appointed pursuant to letters of appointment with notice periods 
of six months without liability for compensation.

Under the terms of their letters of appointment, continuation 
of the non-executive directors’ appointment is contingent on 
satisfactory performance and re-election by shareholders. 
Non-executive directors are typically expected to serve two 
three-year terms from the date of their election by shareholders. 
Thereafter, the Board may invite the Director to serve for an 
additional period.

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Directors’ remuneration report  Prudential plc Annual Report 2012

2012 implementation of remuneration policy continued

Details of the letters of appointment for the non-executive directors are outlined below:

Non-executive director

Appointment by the Board

Initial election by 
shareholders at AGM

Notice period

Expiration of current 
term of appointment

Keki Dadiseth (note 1)
Howard Davies
Michael Garrett (note 1)
Ann Godbehere
Alistair Johnston
Paul Manduca (note 2)
Kaikhushru Nargolwala
Kathleen O’Donovan (note 3)
Philip Remnant (note 4)
Lord Turnbull

1 April 2005
15 October 2010
1 September 2004
2 August 2007
1 January 2012
15 October 2010
1 January 2012
8 May 2003
1 January 2013
18 May 2006

AGM 2005
AGM 2011
AGM 2005
AGM 2008
AGM 2012
AGM 2011
AGM 2012
AGM 2004
AGM 2013
AGM 2006

6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months

AGM 2013
AGM 2014
AGM 2013
AGM 2014
AGM 2015
AGM 2014
AGM 2015
n/a
AGM 2016
AGM 2015

Notes
1  Keki Dadiseth and Michael Garrett were reappointed in 2012 for one year. The Board will consider a further renewal term in May 2013.
2  Paul Manduca was appointed as Chairman of the Board on 2 July 2012.
3  Kathleen O’Donovan retired from the Board on 31 March 2012.
4  For Philip Remnant the table assumes initial election by shareholders at the 2013 AGM.

Chairman’s letter of appointment, fees and benefi  ts
Paul Manduca was appointed as a non-executive director on 
15 October 2010 and became Senior Independent Director 
on 1 January 2011. On 2 July 2012, he was appointed Chairman. 
He is paid an annual fee of £600,000. A contractual notice period 
of 12 months by either party applies. Paul Manduca is provided 
with life assurance cover of four times his annual fees plus an 
additional sum to buy a dependants’ annuity, private medical 
insurance and the use of a car and driver. No pension allowance 
is paid and he is not a member of any Group pension scheme. 

Non-executive directors’ fees
Non-executive directors are not eligible to participate in annual 
bonus plans, long-term incentive plans or pension arrangements. 
Their fees are determined by the Board and refl ect their 
individual responsibilities, including chairmanship and 
membership of committees where appropriate. The Board 
reviews fees annually. 

An increase of just under 3 per cent was made to the basic 
non-executive fee with effect from 1 July 2012. No increases 
were made to the additional fees paid to committee chairmen 
or members. The revised fees are:

Annual fees

Basic fee
Audit Committee Chairman – additional fee
Audit Committee member – additional fee
Remuneration Committee Chairman – additional fee
Remuneration Committee member – additional fee
Risk Committee Chairman – additional fee
Risk Committee member – additional fee
Senior Independent Director – additional fee

From 
1 July 2012
£ 

87,500 
70,000 
25,000 
50,000 
25,000 
60,000 
25,000 
50,000 

Notes
1  No fee is payable for chairmanship or membership of the Nomination 

Committee.

2  The Company may determine that additional fees should be paid if, in a 
particular year, the number of meetings is materially greater than usual.

Please see the table on page 134 for details of the fees received 
by individual non-executive directors during 2012.

2012 implementation of remuneration policy

Prudential plc Annual Report 2012

133

Non-executive directors’ share ownership requirements
In July 2011, a share ownership requirement for non-executive 
directors was introduced. Non-executive directors are required 
to hold shares with a value equivalent to one times the annual 
basic fee (excluding additional fees for chairmanship and 
membership of any committees). Non-executive directors will be 
expected to attain this level of share ownership within three years 
of the implementation of this requirement (or within three years 
of their date of appointment, if later). The Chairman is required 
to hold shares with a value equivalent to one times his annual fee 
and is expected to attain this level of share ownership within fi ve 
years of the date of his appointment. 

Directors’ shareholdings
The interests of directors in ordinary shares of the Company 
are set out below. ‘Shares subject to deferral’ includes shares 
acquired under the Share Incentive Plan (detailed in the table 
on page 142), deferred annual incentive awards and interests in 
shares awarded on appointment (detailed in the ‘Other Share 
Awards’ table on pages 140 and 141). 

1 January 2012

31 December 2012

12 March 2013

Benefi  cial 
interest 
(Number 
of shares)

32,196 
3,083 
126,006 
364,378 
39,233 
15,914 
–
2,500 
300,636 
595,363 
–
167,655 
24,425 
–
274,575 
650,116 
16,624 
438,718 

Number of
 shares owned 
outright

Number of 
shares subject 
to deferral

32,196 
3,192 
154,746 
277,178 
39,233 
15,914 
5,000 
2,500 
–
487,203 
16,000 
227,791 
–
–
359,997 
524,123 
16,624 
369,142 

–
–
120,697 
46,057 
–
–
–
–
–
195,530 
–
123,067 
–
–
151,234 
399,716 
–
222,666 

Total 
benefi  cial 
interest 
(Number 
of shares) 

32,196 
3,192 
275,443 
323,235 
39,233 
15,914 
5,000 
2,500 
–
682,733 
16,000 
350,858 
–
–
511,231 
923,839 
16,624 
591,808 

Number of 
shares subject 
to performance 
conditions

–
–
537,208 
351,917 
–
–
–
–
–
161,834 
–
546,037 
–
–
625,976 
1,408,368 
–
1,152,908 

Benefi  cial 
interest 
(Number 
of shares) 

32,196 
3,192 
275,443 
323,235 
39,233 
15,914 
5,000 
2,500 
–
682,733 
16,000 
350,907 
–
–
511,231 
923,839 
16,624 
591,808 

Keki Dadiseth 
Howard Davies 
Rob Devey 
John Foley 
Michael Garrett 
Ann Godbehere 
Alistair Johnston note (1)  
Paul Manduca 
Harvey McGrath note (2)  
Michael McLintock 
Kaikhushru Nargolwala note (3)  
Nic Nicandrou note (4) 
Kathleen O'Donovan note (5)  
Philip Remnant note 6) 
Barry Stowe note (7)  
Tidjane Thiam 
Lord Turnbull 
Mike Wells note (8) 

Notes
1  Alistair Johnston was appointed to the Board on 1 January 2012.
2  Harvey McGrath retired from the Board on 2 July 2012.
3  Kaikhushru Nargolwala was appointed to the Board on 1 January 2012.
4  Nic Nicandrou’s interest in shares on 12 March 2013 includes his monthly purchases made under the SIP plan in January, February and March 2013.
5  Kathleen O’Donovan retired from the Board on 31 March 2012.
6  Philip Remnant was appointed to the Board on 1 January 2013.
7  Part of Barry Stowe’s benefi  cial interest in shares is made up of 207,963 ADRs (representing 415,926 ordinary shares) and 95,305 ordinary shares. 8,513.73 of 

these ADRs are held within an investment account which secures premium fi  nancing for a life assurance policy). 

8  Mike Wells’ benefi  cial interest in shares is made up of 295,904 ADRs (representing 591,808 ordinary shares). In the table above, the fi  gure for shares subject to 
performance conditions refl  ects the maximum number of shares (150 per cent of the original number awarded) which may be released to Mike Wells under 
the JNL Performance Share Plan. This maximum number of shares may be released if stretch performance targets are achieved. 

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134

Directors’ remuneration report  Prudential plc Annual Report 2012

2012 implementation of remuneration policy continued

Directors’ remuneration for 2012 (audited information)

Salary/
fees

2012
cash
bonus

2012
deferred
bonus

Total
2012
bonus

Benefi  ts*

Cash
supple-
ments for
pension
purposes

Total
emolu-
ments
2012†

2012 
employers’ 
pension 
contribu-
tions‡

Value of 
anticipated 
releases 
from LTIPs 
in respect of 
performance 
periods 
ending 
31 December 
2012§

Total 2012 
remuner-
ation – 
‘The Single 
Figure’¶

£000

Chairman
Paul Manduca note (1)
Harvey McGrath note ( 2)
Executive directors
Rob Devey
John Foley
Michael McLintock note (3) 
Nic Nicandrou
Barry Stowe note (4) 
Tidjane Thiam
Mike Wells note (5)  

393 
252 

600 
610 
360 
630 
651 
1,000 
663 

–
–

–
–

–
–

426 
586 
904 
655 
613 
1,000 
2,031 

284 
390 
404 
437 
409 
1,000 
871 

710 
976 
1,308 
1,092 
1,022 
2,000 
2,902 

71 
50 

114 
156 
124 
99 
608 
123 
55 

– 
– 

464 
302 

150 
103 
93 
158 
163 
250 
–

1,574 
1,845 
1,885 
1,979 
2,444 
3,373 
3,620 

Total executive directors

4,514 

6,215 

3,795  10,010 

1,279 

917  16,720 

Non-executive directors
Keki Dadiseth note (6)  
Howard Davies
Michael Garrett
Ann Godbehere
Alistair Johnston
Kaikhushru Nargolwala
Kathleen O’Donovan note (7) 
Lord Turnbull

120 
171 
111 
181 
111 
136 
28 
161 

Total non-executive directors

1,019 

120 
171 
111 
181 
111 
136 
28 
161 

1,019 

–
–

–
50 
218 
–
2 
–
19 

289 

–
–

1,804 
–
3,190 
1,804 
2,183 
4,428 
3,008 

464 
302 

3,378 
1,895 
5,293 
3,783 
4,629 
7,801 
6,647 

16,417 

33,426 

120 
171 
111 
181 
111 
136 
28 
161 

1,019 

Overall total

6,178 

6,215 

3,795  10,010 

1,400 

917  18,505 

289 

16,417 

35,211 

*   The value of benefi  ts is the cost to the Company of providing core and additional benefi  ts. 
†  Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded fi  gures.
‡  Pension benefi  ts are described in the section on ‘Pensions benefi  ts’ on page 129. 
§  Value of anticipated long-term incentive plan releases is the total of cash paid plus, for shares released, the value of the released shares based on the average 

closing share price over the period 1 October 2012 to 31 December 2012. All executive directors participate in long-term incentive plans and the details of share 
releases from awards with a performance period ending 31 December 2012 are provided in the footnote to the tables on share awards on pages 137 to 139. This 
fi  gure does not include releases from other share plans (detailed on pages 140 to 141) or all-employee share plans, (set out on page 142). Dividend equivalents will 
be released on these vested shares.

¶  ‘The Single Figure’ is based on the methodology outlined on page 124. 

Notes
1  Paul Manduca was appointed as Chairman on 2 July 2012. The fi  gures above include the fees he received as senior independent non-executive director 

prior to his appointment as Chairman.

2  Harvey McGrath retired from the Board on 2 July 2012.
3  ‘The Single Figure’ for Michael McLintock includes the increase in transfer value of his defi  ned benefi  t pension. This is outlined on page 130.
4  Barry Stowe’s benefi  ts relate primarily to his expatriate status, including costs of £217,567 for housing, £32,104 for children’s education, £69,289 for home leave 

and a £248,894 Executive Director Location Allowance.

5  Mike Wells’ bonus fi  gure excludes a contribution of US$15,000 from a profi  t sharing plan which has been made into a 401(k) retirement plan. This is included 

under employers’ pension contribution.

6  Keki Dadiseth was paid allowances totalling £8,997 in respect of his accommodation expenses in London whilst on the Company’s business. 
7  Kathleen O’Donovan retired from the Board on 31 March 2012. 

 
2012 implementation of remuneration policy

Prudential plc Annual Report 2012

135

Directors’ remuneration for 2011 (audited information)

Salary/
fees

2011
cash
bonus

2011
deferred
bonus

500 

550 
550 
350 
550 
641 
900 
624 

–

479 
518 
779 
507 
579 
785 
1,660 

5,307 

–

319 
345 
279 
338 
386 
785 
711 

3,163 

£000

Chairman
Harvey McGrath
Executive directors
Rob Devey
John Foley (note 1)
Michael McLintock
Nic Nicandrou
Barry Stowe (note 2)
Tidjane Thiam
Mike Wells (notes 1 and 3)

Total executive directors

4,165 

Non-executive directors
Keki Dadiseth (note 4)
Howard Davies
Michael Garrett
Ann Godbehere
Bridget Macaskill (note 5)
Paul Manduca
Kathleen O’Donovan
James Ross (note 6)
Lord Turnbull

Total non-executive directors

102 
153 
93 
158 
65 
156 
98 
33 
129 

987 

Value of 
anticipated 
releases 
from LTIPs 
in respect of 
performance 
periods 
ending 
31 December 
2011‡

Cash
supplements 
for pension
purposes†

Total
emoluments
2011

Benefi  ts*

82 

111 
139 
93 
84 
544 
116 
64 

1,151 

–

582 

–

138 
100 
96 
138 
160 
225 
–

857 

1,597 
1,652 
1,597 
1,617 
2,310 
2,811 
3,059 

1,544 
–
6,005 
2,020 
2,341 
1,910 
1,369 

14,643 

15,189 

Total
2011
bonus

–

798 
863 
1,058 
845 
965 
1,570 
2,371 

8,470 

102 
153 
93 
158 
65 
156 
98 
33 
129 

987 

Overall total

5,652 

5,307 

3,163 

8,470 

1,233 

857 

16,212 

15,189 

*   Benefi  ts include (where provided) the cost of providing the use of a car and driver, medical insurance, security arrangements and expatriate benefi  ts.  
†  Pension benefi  ts are described in the section on ‘Pensions and long-term savings’ in the 2011 Directors’ remuneration report. 
‡  Value of anticipated long-term incentive plan releases is the total of cash paid plus, for shares released, the value of the released shares based on the share price 
at 31 December 2011. This fi  gure does not include releases from other share plans or all-employee share plans. Dividend equivalents will be released on these 
vested shares.

Notes
1  John Foley and Mike Wells were appointed to the Board on 1 January 2011.
2  Barry Stowe’s benefi  ts relate primarily to his expatriate status, including costs of £184,489 for housing, £32,077 for children’s education, £35,093 for home leave 

and a £245,114 Executive Director Location Allowance.

3  Mike Wells’ bonus fi  gure excludes a contribution of US$12,250 from a profi  t sharing plan which has been made into a 401(k) retirement plan. This is included in 

the table on pension contributions.

4  Keki Dadiseth was paid allowances totalling £8,997 in respect of his accommodation expenses in London whilst on the Company’s business as is the usual 

practice for directors who are not resident in the UK.

5  Bridget Macaskill retired from the Board on 30 September 2011.
6  James Ross retired from the Board on 19 May 2011.

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The performance condition attached to the 2010 GPSP award 
was met in full and 100 per cent of the award will be released 
during 2013. Achievement of the SCV performance measure 
attached to the 2010 Jackson BUPP award was 22.68 per cent per 
annum (on a compound basis), so 100 per cent of the outstanding 
portion of this award will be released during 2013.

Outstanding 2010 awards made to Clark Manning under 
the GPSP and BUPP will vest (subject to the achievement of 
performance conditions) on the same schedule as awards made 
to other executive directors. These awards will be prorated to 
refl ect the portion of the performance periods which had elapsed 
on 31 December 2011 (ie 24/36ths).

No awards were made to Clark Manning under any long-term 
incentive plan during 2011 or 2012 and none will be made in any 
subsequent year.

Payments and share releases in 2012 to newly 
appointed executive directors 
Share awards made to Nic Nicandrou and Rob Devey in 
connection with their appointment were released, as scheduled, 
during 2012. Details of these awards were originally set out in the 
Directors’ remuneration report for 2009. Please see the Other 
share awards table for details.

No other amounts were paid during the fi nancial year or were 
receivable by directors (or past directors) in connection with 
leaving the organisation.

136

Directors’ remuneration report  Prudential plc Annual Report 2012

Supplementary information 

Payments and share releases in 2012 
to past executive directors  
Nick Prettejohn
The 2009 Directors’ remuneration report provided details of the 
remuneration arrangements that would apply to Nick Prettejohn 
after he resigned from the position of Chief Executive UK & 
Europe. These arrangements were implemented as intended 
by the Committee.

The performance periods of Nick Prettejohn’s GPSP and UK 
BUPP awards for 2009 ended on 31 December 2011. Vesting 
was prorated based on service (ie 9/36ths). Vesting remained 
dependent on performance achieved over the performance 
period and shares were released at the same time as for other 
participants in these plans. 

The performance condition attached to the 2009 GPSP award 
was met in full and 100 per cent of the proportion of the award 
which was outstanding was released during 2012. Achievement 
against the shareholder capital value performance measure 
attached to the 2009 UK BUPP award was 12.5 per cent per 
annum (on a compound basis), so 87.5 per cent of the 
outstanding portion of this award was released during 2012. 
This award was the last that Nick Prettejohn had outstanding 
under a Prudential long-term incentive plan.

Clark Manning
Clark Manning stepped down from his role as President and 
Chief Executive of Jackson and as an executive director on 
31 December 2010. Clark Manning remained Chairman of 
Jackson until 30 April 2011 and acted in an advisory role until 
31 December 2011. The 2010 Directors’ remuneration report 
provided details of the remuneration arrangements that would 
apply to Clark Manning after his resignation. These arrangements 
were implemented as intended by the Committee.

During 2012, Clark Manning received the following payments: 

 AAAAAAAAAAAAA Clark Manning had a prorated 2011 annual bonus opportunity 

(4/12ths) based on his length of service as Chairman of 
Jackson during 2011. On this basis, a cash payment of 
£725,389 was made to him in 2012;

 AAAAAAAAAAAAA The deferred portion of the bonuses awarded to Clark 

Manning in respect of performance in 2009 and 2010 were 
released to Clark Manning in July 2012;

 AAAAAAAAAAAAA The performance condition attached to the 2009 GPSP award 
was met in full and 100 per cent of the award was released 
in 2012; and 

 AAAAAAAAAAAAA Achievement against the shareholder capital value 

performance measure attached to the 2009 JNL BUPP 
award was 11.5 per cent per annum (on a compound basis) 
so 93.75 per cent of the outstanding portion of this award 
was released in 2012.

Supplementary information

Prudential plc Annual Report 2012

137

Directors’ outstanding long-term incentive awards
Share-based long-term incentive awards
The section below sets out the outstanding share awards under the Group Performance Share Plan and the awards made under additional 
long-term plans (Business Unit Performance Plan and JNL Performance Share Plan) for the executive directors with regional responsibilities.

Plan name

Rob Devey
  GPSP
  BUPP
  GPSP
  BUPP
  GPSP
  BUPP
  GPSP
  BUPP

John Foley
  GPSP
  GPSP

Michael McLintock
  GPSP
  GPSP
  GPSP
  GPSP

Nic Nicandrou
  GPSP
  GPSP
  GPSP
  GPSP

Barry Stowenote (1)
  GPSP
  BUPP
  GPSP
  BUPP
  GPSP
  BUPP
  GPSP
  BUPP

Conditional 
share awards 
outstanding 
at 1 January
 2012
(Number of
 shares)

Conditional 
awards 
in 2012
 (Number of 
shares)

Market price 
at date of 
award
(pence)

Dividend 
equivalents 
on vested 
shares 
(Number of 
shares 
released) 
note (2)

Conditional 
share awards 
outstanding 
at 31 December 
2012 
(Number 
of shares)

Date of 
end of 
performance
period

Rights 
exercised 
in 2012

Rights 
lapsed 
in 2012

15,361  136,259 
15,361  136,258 

120,898 
120,897 
104,089 
104,089 
76,242 
76,242 

639 
639 
568.5 
568.5 
733.5 
733.5 
678 
678 

88,273 
88,273 

–  31 Dec 11
–  31 Dec 11
104,089  31 Dec 12
104,089  31 Dec 12
76,242  31 Dec 13
76,242  31 Dec 13
88,273  31 Dec 14
88,273  31 Dec 14

602,457 

176,546 

30,722  272,517 

537,208 

Year of 
award

2009 
2009 
2010 
2010 
2011 
2011 
2012 
2012 

2011 
2012 

152,484 

199,433 

733.5 
678 

152,484 

199,433 

152,484  31 Dec 13
199,433  31 Dec 14

351,917 

–  31 Dec 11
66,238  31 Dec 12
48,517  31 Dec 13
47,079  31 Dec 14

2009 
2010 
2011 
2012 

2009 
2010 
2011 
2012 

2009 
2009 
2010 
2010 
2011 
2011 
2012 
2012 

92,022 
66,238 
48,517 

455.5 
568.5 
733.5 
678 

47,079 

11,691  103,713 

206,777 

47,079 

11,691  103,713 

161,834 

316,328 
208,179 
152,484 

185,374 

639 
568.5 
733.5 
678 

40,197  356,525 

–  31 Dec 11
208,179  31 Dec 12
152,484  31 Dec 13
185,374  31 Dec 14

676,991 

185,374 

40,197  356,525 

546,037 

22,868  219,464 
19,780  189,834 

26,542 

196,596 
196,596 
129,076 
129,076 
88,270 
88,270 

455.5 
455.5 
568.5 
568.5 
733.5 
733.5 
678 
678 

95,642 
95,642 

–  31 Dec 11
–  31 Dec 11
129,076  31 Dec 12
129,076  31 Dec 12
88,270  31 Dec 13
88,270  31 Dec 13
95,642  31 Dec 14
95,642  31 Dec 14

827,884 

191,284 

42,648  409,298 

26,542 

625,976 

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138

Directors’ remuneration report  Prudential plc Annual Report 2012

Supplementary information continued

Plan name

Tidjane Thiam
  GPSP
  GPSP
  GPSP
  GPSP

Mike Wellsnotes (1 & 5)

JNL PSP
JNL PSP
JNL PSP

  GPSP
  BUPP
  GPSP
  BUPP

Year of 
award

2009 
2010 
2011 
2012 

2008 
2009 
2010 
2011 
2011 
2012 
2012 

Conditional 
share awards 
outstanding 
at 1 January
 2012
(Number of
 shares)

299,074 
510,986 
374,279 

Conditional 
awards 
in 2012
 (Number of 
shares)

Market price 
at date of 
award
(pence)

455.5 
568.5 
733.5 
678 

523,103 

Dividend 
equivalents 
on vested 
shares 
(Number of 
shares 
released) 
note (2)

Conditional 
share awards 
outstanding 
at 31 December 
2012 
(Number 
of shares)

Date of 
end of 
performance
period

Rights 
exercised 
in 2012

Rights 
lapsed 
in 2012

38,004  337,078 

–  31 Dec 11
510,986  31 Dec 12
374,279  31 Dec 13
523,103  31 Dec 14

1,184,339 

523,103 

38,004  337,078 

1,408,368 

84,900 

84,900 
218,100 
141,000 
197,648 
197,648 

546 
455.5 
568.5 
733.5 
733.5 
678 
678 

199,256 
199,256 

–  31 Dec 11
218,100  31 Dec 12
141,000  31 Dec 13
197,648  31 Dec 13
197,648  31 Dec 13
199,256  31 Dec 14
199,256  31 Dec 14

839,296 

398,512 

84,900 

1,152,908 

Notes
1  The awards for Barry Stowe and Mike Wells were made in ADRs (1 ADR = 2 Prudential plc shares). The fi  gures in the table are represented in terms of 

Prudential shares. 

2  In 2009 and 2010, a scrip dividend equivalent and in 2011 and 2012 a DRIP dividend equivalent were accumulated on these awards.
3  On 31 December 2012, the performance period of the 2010 GPSP awards came to an end. Prudential’s TSR performance was 139.9 per cent of the TSR 

performance of the peer index. On this basis, it is anticipated that awards granted under this plan in 2010 will vest in full. This will result in 104,089 shares 
vesting for Rob Devey, 66,238 shares for Michael McLintock, 208,179 shares for Nic Nicandrou, 129,076 shares for Barry Stowe and 510,986 shares for 
Tidjane Thiam under this plan. Dividend equivalents will be released on these vested shares. 

4  At 31 December 2012, the performance period of the 2010 BUPP awards came to an end. Over the performance period the new business profi  t, IFRS profi  t and 
cash remittance achieved by the Asia business meant that it is anticipated that 95.2 per cent of the award will vest. This will result in 122,880 shares being 
released to Barry Stowe under this plan. Since the UK BUPP uses the same TSR performance measure as the GPSP, it is anticipated that 104,089 shares will be 
released to Rob Devey under this plan. No current executive director participated in the 2010 JNL BUPP. Dividend equivalents will be released on these vested 
shares.

5  The table above refl  ects the maximum number of shares (150 per cent of the original number awarded) which may be released to Mike Wells under the 
JNL Performance Share Plan. This maximum number of shares may be released if stretch performance targets are achieved. On 31 December 2012, the 
performance period of the 2009 JNL Performance Share Plan award came to an end. On the basis of the shareholder value being achieved by the Jackson 
business over the performance period, it is anticipated that 150 per cent of awards will vest, resulting in 218,100 shares being released to Mike Wells under 
this plan in 2013. 

 
 
 
Supplementary information

Prudential plc Annual Report 2012

139

Business-specifi  c cash-based long-term incentive plans
Details of all outstanding awards under cash-based long-term incentive plans are set out in the table below. The performance period 
for all M&G Executive LTIP awards is three years while the performance period for all JNL LTIP awards is four years:

Michael McLintock
M&G Executive LTIP
M&G Executive LTIP
M&G Executive LTIP
M&G Executive LTIP
Total cash payments made in 2012

Mike Wells
JNL LTIP
JNL LTIP
JNL LTIP
Total cash payments made in 2012

Year of initial 
award 

Face value of 
conditional 
share awards 
outstanding at 
1 January 2012 
£000 

Conditionally 
awarded 
in 2012 
£000

Payments 
made 
in 2012 
£000

Face value of 
conditional 
share awards 
outstanding at 
31 December 
2012 
£000

Date of end of 
performance 
period 

2009 
2010 
2011 
2012 

2008 
2009 
2010 

1,830 
987 
1,318 

756 
894 
906 

953 

5,417 

 5,417 

827 

827 

–
987 
1,318 
953 

31 Dec 11
31 Dec 12
31 Dec 13
31 Dec 14

– 
894 
906 

31 Dec 11
31 Dec 12
31 Dec 13

Note
Under the M&G Executive LTIP, the value of each unit at award is £1. The value of units changes based on M&G’s profi  t growth and investment performance over 
the performance period. For the 2009 award of 1,830,189 units, the unit price at the end of the performance period was £2.96 which resulted in a payment of 
£5,417,359 to Michael McLintock during 2012. For the 2010 award of 987,179 units, the unit price at the end of the performance period was £2.65. This will result in 
payment of £2,616,024 to Michael McLintock in 2013. 

See page 128 for a description of the JNL LTIP. Performance over the period from 2008 to 2011 resulted in a payment of £826,975 to Mike Wells during 2012. 
Performance over the period from 2009 to 2012 will result in a payment of £1,117,509 being paid to Mike Wells in 2013. The awards above were made before 
Mike Wells became an executive director and it is anticipated that no further awards will be made to him under this Plan. 

The sterling face value of Mike Wells’ JNL LTIP awards have been calculated using the average exchange rate for the year in which the grant was made. 
The dollar face value of conditional share awards outstanding on 1 January 2012 and 31 December 2012 was US$4,200,000 and US$2,800,000 respectively. 

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140

Directors’ remuneration report  Prudential plc Annual Report 2012

Supplementary information continued

Other share awards
The table below sets out the share awards that have been made to executive directors under their appointment terms and those 
deferred from annual incentive plan payments. The number of shares is calculated using the average share price over the three 
business days commencing on the day of the announcement of the Group’s annual fi nancial results for the relevant year. For the 
awards from the 2011 annual incentives, made in 2012, the average share price was 776 pence. Please see the table on page 142 
for details of shares acquired under the Share Incentive Plan.

Con-
ditionally 
awarded
 in 2012 
(Number 
of shares)

Dividends 
accumu-
lated 
in 2012 
(Number 
of shares) 
note (2)

Shares 
released 
in 2012 
(Number 
of shares)

Con-
ditional 
share 
awards out-
standing 
at 31 
December 
2012 
(Number 
of shares)

Date of 
end of 
restricted 
period

Date of 
release

Market 
price at 
date of 
award 
(pence)

Market 
price at 
date of 
vesting 
or release 
(pence)

50,575 

–  31 Mar 12 29 Mar 12

639 

750 

Con-
ditional 
share 
awards out-
standing at 
1 January
 2012 
(Number 
of shares)

Year of 
grant

2009 

50,575 

2010 

28,737 

2011 

46,694 

1,018 

1,655 

29,755  31 Dec 12

48,349  31 Dec 13

2012 

41,136 

1,457 

42,593  31 Dec 14

126,006 

41,136 

4,130  50,575  120,697 

2010  172,993 

6,133  179,126 

–  14 Dec 12 14 Dec 12

612 

881 

2012 

44,481 

1,576 

46,057  31 Dec 14

750 

172,993 

44,481 

7,709  179,126 

46,057 

2010  137,700 

137,700 

–  31 Dec 11 15 Mar 12

519.5 

780 

2010 

74,840 

2011 

77,988 

2,653 

2,765 

77,493  31 Dec 12

80,753  31 Dec 13

2012 

36,008 

1,276 

37,284  31 Dec 14

290,528 

36,008 

6,694  137,700  195,530 

552.5 

721.5 

750 

68,191 

–  31 Mar 12 29 Mar 12

639 

750 

2009 

68,191 

2010 

26,342 

2011 

48,155 

934 

1,707 

27,276  31 Dec 12

49,862  31 Dec 13

2012 

43,518 

1,542 

45,060  31 Dec 14

142,688 

43,518 

4,183  68,191  122,198 

552.5 

721.5 

750 

552.5 

721.5 

750 

Rob Devey
Awards under 

appointment terms
Deferred 2009 annual 
incentive award
Deferred 2010 annual 
incentive award
Deferred 2011 annual 
incentive award

John Foley
Deferred 2009 deferred 

PruCap award 
Deferred 2011 annual 
incentive award

Michael McLintock
Deferred 2008 annual 
incentive award
Deferred 2009 annual 
incentive award
Deferred 2010 annual 
incentive award
Deferred 2011 annual 
incentive award

Nic Nicandrou
Awards under 

appointment terms
Deferred 2009 annual 
incentive award
Deferred 2010 annual 
incentive award
Deferred 2011 annual 
incentive award

Supplementary information

Prudential plc Annual Report 2012

141

Con-
ditionally 
awarded
 in 2012 
(Number 
of shares)

Dividends 
accumu-
lated 
in 2012 
(Number 
of shares) 
note (2)

Shares 
released 
in 2012 
(Number 
of shares)

Con-
ditional 
share 
awards out-
standing 
at 31 
December 
2012 
(Number 
of shares)

Date of 
end of 
restricted 
period

Date of 
release

Market 
price at 
date of 
award 
(pence)

Market 
price at 
date of 
vesting 
or release 
(pence)

22,643 

–  31 Dec 11 15 Mar 12

349.5 

780 

69,924 

–  31 Dec 11 15 Mar 12

552.5 

780 

Con-
ditional 
share 
awards out-
standing at 
1 January
 2012 
(Number 
of shares)

Year of 
grant

2009 

22,643 

2010 

39,088 

2011 

56,316 

2010 

69,924 

2010 

63,240 

2011  221,657 

1,386 

1,998 

40,474  31 Dec 12

58,314  31 Dec 13

2012 

50,648 

1,798 

52,446  31 Dec 14

118,047 

50,648 

5,182  22,643  151,234 

2,242 

7,858 

65,482  31 Dec 12

229,515  31 Dec 13

2012 

101,134 

3,585 

104,719  31 Dec 14

354,821  101,134 

13,685  69,924  399,716 

2010 

32,250 

32,250  15 Mar 13

2011 

90,854 

3,226 

94,080  31 Dec 13

2012 

93,034 

3,302 

96,336  31 Dec 14

123,104 

93,034 

6,528 

222,666 

Barry Stowenote (1)
Deferred 2008 annual 
incentive award
Deferred 2009 annual 
incentive award
Deferred 2010 annual 
incentive award
Deferred 2011 annual 
incentive award

Tidjane Thiam
Deferred 2008 annual 
incentive award
Deferred 2009 annual 
incentive award
Deferred 2010 annual 
incentive award
Deferred 2011 annual 
incentive award

Mike Wells note (1)
2009 After Tax Deferral 
Program awardnote (3)
Deferred 2010 Group 

Deferred Bonus Plan 
award

Deferred 2011 annual 
incentive award

552.5 

721.5 

750 

552.5 

721.5 

750 

520 

721.5 

750 

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Notes
1  The Deferred Share Awards in 2010, 2011 and 2012 for Barry Stowe and Mike Wells were made in ADRs (1 ADR = 2 Prudential plc shares). The fi  gures in the table 

are represented in terms of Prudential shares.

2  In 2009 and 2010 a scrip dividend equivalent and in 2011 and 2012 a DRIP dividend equivalent were accumulated on these awards.
3  This award attracts dividends in the form of cash rather than shares.

 
 
 
142

Directors’ remuneration report  Prudential plc Annual Report 2012

Supplementary information continued

Shares acquired under the Share Incentive Plan

Year of  
initial grant

Share 
incentive 
plan awards 
held in Trust 
at 1 January 
2012
(Number 
of shares)

Partnership 
shares 
accumulated 
in 2012
(Number 
of shares)

Matching 
shares 
accumulated 
in 2012
(Number 
of shares)

Dividend 
shares 
accumulated 
in 2012
(Number 
of shares)

Share 
Incentive Plan 
awards held in 
Trust at 
31 December 
2012
(Number 
of shares)

Nic Nicandrou
Shares held in Trust

2010 

596 

199 

50 

24 

869 

Note
The table above provides information about shares purchased under the SIP together with Matching shares (awarded on a 1:4 basis) and Dividend shares. 
The total number of shares will only be released if Nic Nicandrou remains in employment for fi  ve years. 

Outstanding share options
The following table sets out the share options held by the directors in the UK Savings-Related Share Option Scheme (SAYE) as at the 
end of the period. No other directors held shares in any other option scheme. 

Exercise period

Number of options

Date of 
grant

Exercise 
price 

Market 
price  
at 31 
December
2012

Beginning

End

of period Granted Exercised Cancelled Forfeited Lapsed

Beginning 

End of 
period

551 

John Foley 25 Apr 08
Tidjane 
Thiam
Nic 
Nicandrou 16 Sep 11 465.8666 
Rob Devey 16 Sep 11 465.8666 

16 Sep 11 465.8666 

865.5  01 Jun 13

29 Nov 13

2,953 

865.5  01 Dec 14 29 May 15

965 

865.5  01 Dec 16 31 May 17
865.5  01 Dec 16 31 May 17

3,268 
3,268 

–

–

–
–

–

–

–
–

–

–

–
–

–

–

–
–

– 2,953 

–

965 

– 3,268 
– 3,268 

Notes
1  No gains were made by directors in 2012 on the exercise of SAYE options (2011: £665). 
2  No price was paid for the award of any option. 
3  The highest and lowest closing share prices during 2012 were 911.5 pence and 633.5 pence respectively.

Dilution
Releases from Prudential’s GPSP and BUPP are satisfi ed using new issue shares rather than by purchasing shares in the open market. 
Shares relating to options granted under all-employee share plans are also satisfi ed by new issue shares. The combined dilution from 
all outstanding shares and options at 31 December 2012 was 0.1 per cent of the total share capital at the time. Deferred shares will 
continue to be satisfi ed by the purchase of shares in the open market.

Supplementary information

Prudential plc Annual Report 2012

143

Company TSR performance (unaudited information)
As required by the Companies Act, the line chart below compares Prudential’s Total Shareholder Return (TSR) during the fi ve years 
from 1 January 2008 to 31 December 2012, with that of the peer group against which TSR is measured for the purposes of the Group 
Performance Share Plan. Our performance is also shown relative to the FTSE 100 since Prudential is a major company within this 
index. This chart is prepared using the methodology stipulated in the current remuneration regulations: 

Prudential TSR v FTSE 100 and peer group index – total returns % over five years to December 2012

160

140

120

100

80

60

40

146.4

109.6

67.3

Dec 2007

Dec 2008

Dec 2009

Dec 2010

Dec 2011

Dec 2012

Prudential

FTSE 100

Peer group index

Their emoluments were within the following bands:

£5,000,001 – £5,100,000
£5,300,001 – £5,400,000
£5,700,001 – £5,800,000
£6,000,001 – £6,100,000
£8,200,001 – £8,300,000
£8,300,001 – £8,400,000
£8,400,001 – £8,500,000
£10,000,001 – £10,100,000

2010 

2011 

2012 

1 
1 

1 

1 

1 

2 

1 

1 

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Five highest paid individuals (unaudited information)
Of the fi ve individuals with the highest emoluments in 2012, 
three were directors whose emoluments are disclosed in this 
report (2011: two; 2010: one). The aggregate of the emoluments 
of the other two individuals for 2012 (2011: three; 2010: four) 
were as follows:

£000,000

2010 

2011 

2012 

Base salaries, allowances and 

benefi ts in kind (note 1) 
Pension contributions (note 2) 
Bonuses paid or receivable
Share-based payments and other 

cash payments

Total

1 
–
18 

6 

25 

1 
– 
23 

2 

26 

– 
– 
15 

1 

16 

Notes
1  Base salaries, allowances and benefi  ts in kind in 2012 were less than 

£400,000.

2  Pension contributions payable were less than £150,000 in each period.

Signed on behalf of the Board of directors

Lord Turnbull
Chairman of the Remuneration Committee
12 March 2013

Paul Manduca
Chairman
12 March 2013

 
 
 
 
144

Prudential plc Annual Report 2012

Prudential plc Annual Report 2012

145

Section 5

Financial
statements

Financial statements and European Embedded Value (EEV) 
basis  supplementary information
146 
147 
148 
149 
151 
153 
154 
315 
316 
324 

Index to Group fi  nancial statements 
Consolidated income statement 
 Consolidated statement of comprehensive income 
 Consolidated statement of changes in equity 
 Consolidated statement of fi  nancial position 
 Consolidated statement of cash fl  ows 
 Notes on the Group fi  nancial statements 
 Balance sheet of the parent company 
 Notes on the parent company fi  nancial statements 
 Statement of directors’ responsibilities in respect of the 
annual report and the fi  nancial statements 
 Independent auditor’s report to the members of Prudential plc 
 EEV basis results 
 Notes on the EEV basis results 
 Statement of directors’ responsibilities in respect of the 
EEV basis supplementary information 
 Independent auditor’s report to Prudential plc on the 
EEV basis supplementary information 
 Additional unaudited fi  nancial information 

325 
326 
331 
363 

364 

366 

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146

Financial statements  Prudential plc Annual Report 2012

Index to Group fi  nancial statements  

Primary statements

147 
148 
149 
151 
153 

Consolidated income statement
Consolidated statement of comprehensive income
Consolidated statement of changes in equity
Consolidated statement of fi  nancial position
Consolidated statement of cash fl  ows

Notes on the Group fi  nancial statements

Section A: Background and accounting policies
Nature of operations
154 
A1:  
A2:  
154 
Basis of preparation
A3:   Accounting policies
154 
A4:  
166 
A5:   New accounting pronouncements
170 

Critical accounting estimates and judgements

Section B: Summary of results
176 
179 
180 
181 
182 

Segment disclosure – profi  t before tax
Earnings per share
Dividends
Exchange translation
Group statement of fi  nancial position

B1:  
B2:  
B3:  
B4:  
B5:  

Section C: Group risk management
191 

Group risk management

C:  

Section D: Life assurance business
192 
197 
213 
231 
238 

D1:  
D2:  
D3:  
D4:   Asia insurance operations
D5:  

Group overview
UK insurance operations
US insurance operations

Capital position statement for life assurance businesses 

Section E: Asset management (including US broker-dealer) 
and other operations
247 
249 

E1:  
E2:  

Income statement for asset management operations
 Statement of fi  nancial position for asset management 
operations
 Regulatory and other surplus for asset 
management operations
 Sensitivity of profi  t and shareholders’ equity to 
market and other fi  nancial risk
Other operations

250 

E3:  

251 

E4:  

251 

E5:  

F1: 
F2:  
F3:  
F4:  

Section F: Income statement notes
252 
254 
256 
257 

Segmental information
Revenue
Acquisition costs and other expenditure
 Finance costs – Interest on core structural borrowings 
of shareholder-fi  nanced operations
Tax

257 

F5:  

Financial instruments – Designation and fair values

Section G: Financial assets and liabilities
262 
269 
273 
274 
274 

G1:  
G2:   Market risk
G3:  
G4:  
G5:  

Derivatives and Hedging 
Derecognition and collateral
Impairment of fi  nancial assets

Intangible assets attributable to shareholders
Intangible assets attributable to with-profi  ts funds
Reinsurers’ share of insurance contract liabilities 
Tax assets and liabilities 

Section H: Other information on statement of fi  nancial position items
H1: 
275 
279  H2: 
280  H3:  
281 
H4:  
283  H5:   Accrued investment income and other debtors 
Property, plant and equipment 
283  H6:  
Investment properties 
284  H7:  
Investments in associates and joint ventures
285  H8: 
287  H9:  
Properties held for sale 
287  H10:  Cash and cash equivalents 
287  H11: 

 Shareholders’ equity: share capital, share premium 
and reserves
 Insurance contract liabilities and unallocated surplus 
of with-profi  ts funds 

289  H12: 

289  H13:  Borrowings 
291 
294  H15:   Other liabilities

H14:   Provisions and contingencies 

Section I: Other notes
295 
297 
298 
308 
311 
312 
312 
313 
313 
314 
314 

Acquisition of subsidiaries
Changes to Group’s holdings
Staff   and pension plans
Share-based payments
Key management remuneration 
Fees payable to auditor 
Related party transactions
Subsidiary undertakings
Commitments
Cash fl  ows
Post balance sheet events

I1:  
I2:  
I3:  
I4:  
I5:  
I6:  
I7:  
I8:  
I9:  
I10:  
I11:  

Parent company fi  nancial statements
315 
316 

Balance sheet of the parent company
Notes on the parent company fi  nancial statements

Statement of directors’ responsibilities and 
independent auditor’s report
324 

Statement of directors’ responsibilities in respect of the annual 
report and the fi  nancial statements
Independent auditor’s report to the members of Prudential plc 

325 

European Embedded Value (EEV) basis results
326  Operating profi  t based on longer-term investment returns
Summarised consolidated income statement – EEV basis
328 
Earnings per share – EEV basis
328 
328 
Dividends per share
329  Movement in shareholders’ equity (excluding non-controlling 

interests) – EEV basis

330  Net asset value per share – EEV basis
330 
331 
363 

Summary statement of fi  nancial position – EEV basis
Notes on the EEV basis results
Statement of directors’ responsibilities in respect of the European 
Embedded Value (EEV) basis supplementary information
Independent auditor’s report to Prudential plc on the European 
Embedded Value (EEV) basis supplementary information

364 

Additional unaudited fi  nancial information
366  Additional unaudited fi  nancial information

 
Primary statements  Prudential plc Annual Report 2012

147

Consolidated income statement 

Year ended 31 December

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance
Investment return
Other income

Total revenue, net of reinsurance 

Benefi ts and claims
Outward reinsurers’ share of benefi t and claims
Movement in unallocated surplus of with-profi ts funds

Benefi ts and claims and movement in unallocated surplus of with-profi ts funds, 

net of reinsurance

Acquisition costs and other expenditure
Finance costs: interest on core structural borrowings of shareholder-fi nanced operations

Total charges, net of reinsurance 

Profi t before tax (being tax attributable to shareholders’ and policyholders’ returns)†
(Less) add tax (charge) credit attributable to policyholders’ returns

Profi t before tax attributable to shareholders
Total tax (charge) attributable to policyholders and shareholders
Adjustment to remove tax credit (charge) attributable to policyholders’ returns
Tax charge attributable to shareholders’ returns

Profi  t for the year

Attributable to:

Equity holders of the Company
Non-controlling interests

Profi  t for the year

Note

2012  £m

2011*  £m

F2
F2
F2

F1,F2

F1
H12

F3
F4

F1

B1
F5

F5

29,910 
(506)

29,404 
24,051 
2,021 

55,476 

(44,831)
259 
(1,381)

(45,953)
(6,055)
(280)

25,706 
(429)

25,277 
9,360 
1,869 

36,506 

(31,060)
746 
1,025 

(29,289)
(5,120)
(286)

(52,288)

(34,695)

3,188 
(378)

2,810 
(991)
378 
(613)

2,197 

2,197 
– 

2,197 

1,811 
17 

1,828 
(392)
(17)
(409)

1,419 

1,415 
4 

1,419 

Earnings per share (in pence)
Based on profi t attributable to the equity holders of the Company:

Basic
Diluted

B2
B2

86.5p
86.4p

55.8p
55.7p

*  The Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy under IFRS 4 for those 

operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, the 2011 comparative 
results and related notes have been adjusted from those previously published for the retrospective application of the change as if the new accounting policy had 
always applied, as described in note A5.

† This measure is the formal profi  t before tax measure under IFRS but it is not the result attributable to shareholders. This is principally because the corporate taxes 

of the Group include those on the income of consolidated with-profi  ts and unit-linked funds that, through adjustments to benefi  ts, are borne by policyholders. 
These amounts are required to be included in the tax charge of the Company under IAS 12. Consequently, the profi  t before all taxes measure (which is determined 
aft  er deducting the cost of policyholder benefi  ts and movements in the liability for unallocated surplus of the PAC with-profi  ts fund aft  er adjusting for taxes borne 
by policyholders) is not representative of pre-tax profi  ts attributable to shareholders. 

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148

Financial statements  Prudential plc Annual Report 2012

Consolidated statement of comprehensive income

Year ended 31 December

Profi  t for the year

Note

2012  £m

2011*  £m

2,197 

1,419 

Other comprehensive income:
Exchange movements on foreign operations and net investment hedges:

Exchange movements arising during the year
Related tax

Unrealised valuation movements on securities of US insurance operations classifi ed 

as available-for-sale: 
Unrealised holding gains arising during the year
Deduct net gains included in the income statement on disposal and impairment

Total
Related change in amortisation of deferred acquisition costs
Related tax

Other comprehensive income for the year, net of related tax

Total comprehensive income for the year

Attributable to:

Equity holders of the Company
Non-controlling interests

Total comprehensive income for the year

B4

D3(a)

H1(b)

(214)
(2)

(216)

930 
(68)

862 
(270)
(205)

387 

(37)
(68)

(105)

912 
(101)

811 
(275)
(187)

349 

171 

244 

2,368 

1,663 

2,368 
– 

2,368 

1,659 
4 

1,663 

*  The Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy under IFRS 4 for those 

operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, the 2011 comparative 
results and related notes have been adjusted from those previously published for the retrospective application of the change as if the new accounting policy 
had always applied, as described in note A5.

 Consolidated statement of changes in equity

Primary statements  Prudential plc Annual Report 2012

149

Year ended 31 December 2012

Reserves
Profi t for the year
Other comprehensive income: 

Exchange movements on foreign 
 operations and net investment 
hedges, net of related tax

Unrealised valuation movements, net 
 of related change in amortisation 
of deferred acquisition costs and 
related tax

Total other comprehensive income 

Total comprehensive income for the year

B3

Dividends
Reserve movements in respect of 

share-based payments 

Change in non-controlling interests arising 
principally from purchase and sale of 
property partnerships of the PAC 
with-profi ts fund and other consolidated 
investment funds

Share capital and share premium
New share capital subscribed 

H11

Treasury shares
Movement in own shares in respect of 

share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts consolidated 
under IFRS

Net increase (decrease) in equity

At beginning of year:
  As previously reported 

Effect of change in accounting policy 
for deferred acquisition costs

A5

After effect of change

At end of year

Note

Share 
capital

Share 
premium

Retained 
earnings

2012  £m

Trans- 
lation 
reserve

Available-
for-sale 
securities 
reserve

Share-
holders’ 
equity

Non-
controlling 
interests

Total
equity

– 

2,197 

– 

– 

2,197 

– 

2,197 

– 

– 

– 

– 

– 

– 

– 

– 

1 

– 

– 

1 

– 

– 

– 

– 

– 

– 

– 

16 

– 

– 

– 

(216)

– 

(216)

– 

(216)

– 

– 

– 

(216)

387 

387 

387 

171 

2,197 

(216)

387 

2,368 

– 

– 

– 

– 

–

387 

171 

2,368 

(655)

42 

(655)

42 

(655)

42 

– 

– 

(13)

36 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(38)

(38)

17 

– 

17 

(13)

36 

– 

– 

(13)

36 

16 

1,607 

(216)

387 

1,795 

(38)

1,757 

127 

1,873 

5,839 

354 

924 

9,117 

43 

9,160 

–
127 

–
1,873 

(595)
5,244 

(72)
282 

114 
1,038 

(553)
8,564 

–
43 

(553)
8,607 

H11

128 

1,889 

6,851 

66 

1,425  10,359 

5  10,364 

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150

Financial statements  Prudential plc Annual Report 2012

Consolidated statement of changes in equity continued

Note

Share 
capital

Share 
premium

Retained 
earnings

2011*  £m

Trans- 
lation 
reserve

Available-
for-sale 
securities 
reserve

Share-
holders’ 
equity

Non-
controlling 
interests

Total
equity

– 

1,415 

– 

– 

1,415 

4 

1,419 

– 

(105)

– 

(105)

– 

(105)

– 

– 

1,415 

(642)

44 

– 

– 

– 

(30)

– 

– 

– 

– 

– 

– 

– 

17 

– 

17 

349 

244 

1,659 

(642)

44 

– 

– 

4 

– 

– 

349 

244 

1,663 

(642)

44 

– 

(5)

(5)

17 

– 

17 

(30)

– 

(30)

– 

(105)

(105)

349 

349 

349 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(5)

(5)

782 

(105)

349 

1,043 

– 

(1)

(5)

1,042 

Year ended 31 December 2011

Reserves
Profi t for the year
Other comprehensive income: 

Exchange movements on foreign 
 operations and net investment 
hedges, net of related tax

Unrealised valuation movements, net 
 of related change in amortisation 
of deferred acquisition costs and 
related tax

Total other comprehensive income 

Total comprehensive income for the year

B3

Dividends
Reserve movements in respect 
of share-based payments 

Change in non-controlling interests arising 
principally from purchase and sale of 
property partnerships of the PAC 
with-profi ts fund and other consolidated 
investment funds

Share capital and share premium
New share capital subscribed 

H11

Treasury shares
Movement in own shares in respect of 

share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts consolidated 
under IFRS

Net increase (decrease) in equity

At beginning of year:

As previously reported
Effect of change in accounting policy 
for deferred acquisition costs

After effect of change

At end of year

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

127 

1,856 

4,982 

454 

612 

8,031 

44 

8,075 

– 
127 

127 

H11

– 
1,856 

(520)
4,462 

(67)
387 

77 
689 

(510)
7,521 

1,873 

5,244 

282 

1,038 

8,564 

– 
44 

43 

(510)
7,565 

8,607 

*  The Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy under IFRS 4 for those 

operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, the 2011 comparative 
results and related notes have been adjusted from those previously published for the retrospective application of the change as if the new accounting policy 
had always applied, as described in note A5.

 
 
 
Consolidated statement of fi  nancial position
Assets

Primary statements  Prudential plc Annual Report 2012

151

31 December

Note

2012  £m

2011*  £m

2010*†  £m

Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and other intangible assets

Total

Intangible assets attributable to with-profi ts funds:

In respect of acquired subsidiaries for venture fund and other 

investment purposes 

Deferred acquisition costs and other intangible assets

Total

Total intangible assets

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities‡
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors

Total 

Investments of long-term business and other operations:

Investment properties
Associate investments accounted for using the equity method
Financial investments§:

Loans
Equity securities and portfolio holdings in unit trusts

  Debt securities
  Other investments
  Deposits

  Total 

Properties held for sale
Cash and cash equivalents

Total assets

H1(a)
H1(b)

H2(a)
H2(b)

H6
H3
H4
H4
G1,H5
G1,H5

H7
H8
G1

1,469 
4,267 

5,736 

1,465 
4,234 

5,699 

1,466 
3,901 

5,367 

178 
78 

256 

178 
89 

267 

166 
110 

276 

5,992 

5,966 

5,643 

765 
6,859 
2,314 
254 
2,798 
1,361 

14,351 

748 
1,647 
2,276 
546 
2,710 
987 

8,914 

554 
1,344 
2,188 
555 
2,668 
903 

8,212 

10,880 
113 

10,757 
70 

11,247 
71 

11,821 
99,958 
140,103 
7,900 
12,653 

9,714 
87,349 
124,498 
7,509 
10,708 

9,261 
86,635 
116,352 
5,779 
9,952 

283,428 

250,605 

239,297 

H9
G1,H10

98 
6,384 

3 
7,257 

257 
6,631 

B5

310,253 

272,745 

260,040 

*  The Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy under IFRS 4 for those 
operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, the 2011 and 2010 
comparative results and related notes have been adjusted from those previously published for the retrospective application of the change as if the new 
accounting policy had always applied, as described in note A5.

† As a result of the adoption of the altered US GAAP requirements as noted above, the 2010 balance sheet has been presented in accordance with IAS 1. 
The 2010 comparatives for the relevant balance sheet notes which have been aff  ected by this change have been retrospectively adjusted accordingly.
‡  The increase in reinsurers’ share of insurance contract liabilities and other liabilities from 2011 to 2012 is attributed to amounts due to the reinsurance 

arrangements attaching to the purchase by Jackson of REALIC in September 2012, as discussed in note I1.

§ Included within fi  nancial investments are £3,015 million (2011: £7,843 million) of lent securities and £2,012 million of loans and debt securities covering liabilities 

for funds withheld under reinsurance arrangement of the Group’s US operations from the purchase of REALIC, as discussed in note I1. 

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152

Financial statements  Prudential plc Annual Report 2012

Consolidated statement of fi  nancial position
Equity and liabilities

31 December

Equity
Shareholders’ equity  
Non-controlling interests

Total equity

Note

2012  £m

2011*  £m

2010†  £m

H11

10,359 
5 

10,364 

8,564 
43 

8,607 

7,521 
44 

7,565 

Liabilities
Policyholder liabilities and unallocated surplus of with-profi ts funds:

Insurance contract liabilities
Investment contract liabilities with discretionary participation features
Investment contract liabilities without discretionary participation features
Unallocated surplus of with-profi ts funds

H12
G1
G1
H12

208,584 
33,812 
18,378 
10,589 

180,363 
29,745 
16,967 
9,215 

171,291 
25,732 
17,704 
10,253 

Total

271,363 

236,290 

224,980 

Core structural borrowings of shareholder-fi nanced operations: 

Subordinated debt
Other

Total

Other borrowings:

H13
H13

G1,H13

2,577 
977 

3,554 

2,652 
959 

3,611 

2,718 
958 

3,676 

Operational borrowings attributable to shareholder-fi nanced operations
Borrowings attributable to with-profi ts operations

G1,H13
G1,H13

2,245 
1,033 

3,340 
972 

3,004 
1,522 

Other non-insurance liabilities:

Obligations under funding, securities lending and sale and repurchase 

agreements

Net asset value attributable to unit holders of consolidated unit trusts 

and similar funds
Deferred tax liabilities
Current tax liabilities
Accruals and deferred income
Other creditors
Provisions
Derivative liabilities
Other liabilities‡

Total

Total liabilities

Total equity and liabilities

G1

G1
H4
H4

G1
H14
G1,G3
G1,H15

2,436 

3,114 

4,199 

4,345 
3,970 
445 
833 
2,781 
601 
2,829 
3,454 

3,840 
3,929 
930 
736 
2,544 
529 
3,054 
1,249 

3,372 
3,968 
831 
707 
2,321 
729 
2,037 
1,129 

21,694 

19,925 

19,293 

B5

299,889 

264,138 

252,475 

310,253 

272,745 

260,040 

*  The Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy under IFRS 4 for those 

operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, the 2011 comparative 
results and related notes have been adjusted from those previously published for the retrospective application of the change as if the new accounting policy 
had always applied, as described in note A5.

† As a result of the adoption of the altered US GAAP requirements as noted above, the 2010 balance sheet has been presented in accordance with IAS 1. The 2010 

comparatives for the relevant balance sheet notes which have been impacted by this change have been retrospectively adjusted accordingly.

‡ The increase in reinsurers’ share of insurance contract liabilities and other liabilities from 2011 to 2012 is attributed to amounts due to the reinsurance 

arrangements attaching to the purchase by Jackson of REALIC in September 2012, as discussed in note I1.

The consolidated fi nancial statements on pages 147 to 314 were approved by the Board of directors on 12 March 2013 and signed 
on its behalf. 

Paul Manduca
Chairman

Tidjane Thiam
Group Chief Executive

Nic Nicandrou
Chief Financial Offi    cer

 
 
Consolidated statement of cash fl  ows 

Primary statements  Prudential plc Annual Report 2012

153

Year ended 31 December

Note

2012  £m

2011*  £m

Cash fl  ows from operating activities 
Profi t before tax (being tax attributable to shareholders' and policyholders' returns)note (i)
Non-cash movements in operating assets and liabilities refl ected in profi t before tax:

3,188 

1,811 

Investments
Other non-investment and non-cash assets
Policyholder liabilities (including unallocated surplus)
Other liabilities (including operational borrowings)

Interest income and expense and dividend income included in result before tax
Other non-cash items note (ii)
Operating cash items:
Interest receipts
Dividend receipts
Tax paid

Net cash fl ows from operating activities

Cash fl  ows from investing activities
Purchases of property, plant and equipment
Proceeds from disposal of property, plant and equipment
Acquisition of subsidiaries, net of cash balance note (iii)
Change to Group's holdings, net of cash balance

Net cash fl ows from investing activities

Cash fl  ows from fi  nancing activities
Structural borrowings of the Group:

Shareholder-fi nanced operations:note (iv)

Issue of subordinated debt, net of costs

  Redemption of senior debt
  Bank loan

Interest paid

With-profi ts operations:note (v)

Interest paid

Equity capital:

Issues of ordinary share capital
Dividends paid

Net cash fl ows from fi nancing activities

Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year 

(27,126)
(801)
26,710 
(969)
(7,772)
128 

6,483 
1,530 
(925)

446 

(139)
14 
(224)
23 

(326)

– 
– 
25 
(270)

(9)

17 
(655)

(892)

(772)
7,257 
(101)

6,384 

(8,854)
(999)
10,874 
(859)
(7,449)
108 

6,365 
1,302 
(561)

1,738 

(124)
10 
(53)
– 

(167)

340 
(333)
 – 
(286)

(9)

17 
(642)

(913)

658 
6,631 
(32)

7,257 

H6

I1
I2

I10

H11
B3

H10

*  The Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy under IFRS4, for those 

operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, the 2011 comparative 
results and related notes have been adjusted from those previously published for the retrospective application of the change as if the new accounting policy 
had always applied, as described in note A5.

Notes
(i) 
(ii)  Other non-cash items consist of the adjustment of non-cash items to profi  t before tax together with other net items, net purchases of treasury shares and 

This measure is the formal profi  t before tax measure under IFRS but it is not the result attributable to shareholders.

other net movements in equity.

(iii)  The acquisition of REALIC in 2012, as explained further in note I1, resulted in a net cash outfl  ow of £224 million. The acquisition of subsidiaries in 2011 related 

to the PAC with-profi  ts fund’s purchase of Earth & Wind and Alticom venture investments with an outfl  ow of £53 million. 

(iv)  Structural borrowings of shareholder-fi  nanced operations comprise the core debt of the parent company, a PruCap bank loan and Jackson surplus notes. 
Core debt excludes borrowings to support short-term fi  xed income securities programmes, non-recourse borrowings of investment subsidiaries of 
shareholder-fi  nanced operations and other borrowings of shareholder-fi  nanced operations. Cash fl  ows in respect of these borrowings are included within 
cash fl  ows from operating activities. 
Interest paid on structural borrowings of with-profi  ts operations relate solely to the £100 million 8.5 per cent undated subordinated guaranteed bonds, 
which contribute to the solvency base of the Scottish Amicable Insurance Fund (SAIF), a ring-fenced sub-fund of the PAC with-profi  ts fund. Cash fl  ows in 
respect of other borrowings of with-profi  ts funds, which principally relate to consolidated investment funds, are included within cash fl  ows from operating 
activities.

(v) 

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154

Financial statements  Prudential plc Annual Report 2012

A:  Background and accounting policies  

A1:  Nature of operations

Prudential plc (the Company) together with its subsidiaries (collectively, the Group or Prudential) is an international fi nancial services 
group with its principal operations in Asia, the US and the UK. Prudential offers a wide range of retail fi nancial products and services 
and asset management services throughout these territories. The retail fi nancial products and services principally include life 
insurance, pensions and annuities as well as collective investment schemes. 

In Asia, the Group has operations in Hong Kong, Malaysia, Singapore, Indonesia and other Asian countries. The life insurance 
products offered by the Group’s operations in Asia include with-profi ts (participating) and non-participating term, whole life and 
endowment and unit-linked policies. In Asia, unit-linked policies are usually sold with insurance riders such as health covers.

In the US, the Group’s principal subsidiary is Jackson National Life Insurance Company (Jackson). The principal products written 
by Jackson are fi xed annuities (interest-sensitive, fi xed indexed and immediate annuities), variable annuities (VA), life insurance and 
institutional products.

The Group operates in the UK through its subsidiaries, primarily The Prudential Assurance Company Limited (PAC), Prudential 

Annuities Limited (PAL), Prudential Retirement Income Limited (PRIL) and M&G Investment Management Limited. Long-term 
business products written in the UK are principally with-profi ts deposit administration, other conventional and unitised with-profi ts 
policies and non-participating pension annuities in the course of payment. Long-term business written in the UK also includes 
unit-linked products. 

Prudential plc is a public limited company incorporated and registered in England and Wales. The registered offi ce is: 

Laurence Pountney Hill 
London 
EC4R 0HH 
UK Companies House registered number: 1397169

A2:  Basis of preparation

The consolidated fi nancial statements consolidate the Group and the Group’s interest in associates and jointly-controlled entities. 
The parent company fi nancial statements present information about the Company as a separate entity and not about the Group.
The consolidated fi nancial statements have been prepared and approved by the directors in accordance with International 
Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB) and as endorsed by the 
European Union (EU) as required by EU law (IAS regulation EC 1606/2032). The Company has elected to prepare its parent company 
fi nancial statements in accordance with UK Generally Accepted Accounting Practice (GAAP). These are presented on pages 315 to 323. 
A reconciliation to IFRS has also been provided for shareholders’ equity and profi t for the year of the parent company. 

The Group has applied all IFRS standards and interpretations adopted by the EU that are effective for fi nancial years commencing 
on or before 1 January 2012. The Group has applied the same accounting policies in preparing the 2012 results as for 2011 except for 
the adoption of altered US GAAP reporting requirements for Group IFRS reporting, which is described in note A5.

A3:  Accounting policies

1  Critical accounting policies
Prudential’s discussion and analysis of its fi nancial condition and results of operations are based upon Prudential’s consolidated 
fi nancial statements, which have been prepared in accordance with IFRS as issued by the IASB and as endorsed by the EU. EU-endorsed 
IFRS may differ from IFRS as issued by the IASB if, at any point in time, new or amended IFRSs have not been endorsed by the EU. 
As at 31 December 2012, there were no unendorsed standards effective for the two years ended 31 December 2012 affecting the 
consolidated fi nancial information of Prudential and there were no differences between IFRSs endorsed by the EU and IFRSs issued 
by the IASB in terms of their application to Prudential. Accordingly, Prudential’s fi nancial information for the two years ended 
31 December 2012 is prepared in accordance with IFRS as issued by the IASB. Prudential adopts mandatory requirements of new 
or altered EU-adopted IFRS standards when required, and may consider earlier adoption where permitted and appropriate in the 
circumstances.

The preparation of these fi nancial statements requires Prudential to make estimates and judgements that affect the reported 
amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, 
Prudential evaluates its estimates, including those related to long-term business provisioning and the fair value of assets.

Critical accounting policies are defi ned as those that are refl ective of signifi cant judgements and uncertainties, and potentially give 
rise to different results under different assumptions and conditions. Prudential believes that its critical accounting policies are limited 
to those described below. 

The critical accounting policies in respect of the items discussed below are critical for those that relate to the Group’s 

shareholder-fi nanced business. In particular this applies for Jackson which is the largest shareholder-backed business in the Group. 
The policies are not critical in respect of the Group’s with-profi ts business. This distinction refl ects the basis of recognition of profi t and 
accounting treatment of unallocated surplus of with-profi ts funds as a liability, as described elsewhere in these fi nancial statements.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

155

Insurance contract accounting
With the exception of certain contracts described in note D1, the contracts issued by the Group’s life assurance business are classifi ed 
as insurance contracts and investment contracts with discretionary participating features. As permitted by IFRS 4, ‘Insurance 
Contracts’, assets and liabilities of these contracts are accounted for under previously applied GAAP. Accordingly, except as 
described below, the modifi ed statutory basis (MSB) of reporting as set out in the revised Statement of Recommended Practice 
(SORP) issued by the Association of British Insurers (ABI) in 2003 has been applied.

 AAAAAAAAAAAAAAAAAAA With-profi ts funds

 With-profi ts funds are those in which the policyholder has a contractual right to receive at the discretion of the insurer, additional 
benefi ts based on factors such as the performance of a pool of assets held within the fund as a supplement to any guaranteed 
benefi ts.

 AAAAAAAAAAAAAAAAAAA UK regulated with-profi ts funds

 For Group IFRS reporting, UK regulated with-profi ts funds are accounted for by the voluntary application of the UK accounting 
standard FRS 27, ‘Life Assurance’. Under this standard, for such funds, policyholder liabilities are measured on a ‘realistic basis’ 
as discussed in section 2(a) of this note.

 AAAAAAAAAAAAAAAAAAA Unallocated surplus of with-profi ts funds

 Unallocated surplus represents the excess of assets over policyholder liabilities for the Group’s with-profi ts funds that have yet to 
be appropriated between policyholders and shareholders. The Group has elected to account for unallocated surplus wholly as a 
liability with no allocation to equity. This treatment refl ects the fact that shareholders’ participation in the cost of bonuses arises 
only on distribution. The unallocated surplus is shown separately in the statement of fi nancial position.

Overseas operations:
For Jackson, applying the MSB as applicable to overseas operations, which permits the application of local GAAP in some 
circumstances, the assets and liabilities of insurance contracts are accounted for under insurance accounting prescribed by US GAAP. 
For the assets and liabilities of insurance contracts of Asian operations, the local GAAP is applied with adjustments, where necessary, 
to comply with UK GAAP. For the operations in India, Japan, Taiwan and, until 2012, Vietnam (as discussed in note A5), the local 
GAAP is not appropriate in the context of the previously applied MSB. For these countries the insurance assets and liabilities are 
measured principally by reference to US GAAP. For participating business the liabilities include provisions for the policyholders’ 
interest in investment gains and other surpluses that have yet to be declared as bonuses.

The usage of these bases of accounting has varying effects on the way in which product options and guarantees are measured. 
For UK regulated with-profi ts funds, options and guarantees are valued on a market consistent basis. The basis is described in 
section 2(a) below. For other operations a market consistent basis is not applied under the accounting basis described in section 2(a) 
below. Details of the guarantees, basis of setting assumptions and sensitivity to altered assumptions are described in notes D3 and D4.

Additional details on the Group’s accounting policies for insurance assets and liabilities are shown in section 2 below.

Valuation and accounting presentation of fair value movements of derivatives and debt securities of Jackson
These policies are critical because of their signifi cance to the volatility of the income statement result and shareholders’ equity. Under 
IAS 39, ‘Financial Instruments: Recognition and Measurement’, derivatives are required to be carried at fair value. Unless net 
investment hedge accounting is applied, value movements on derivatives are recognised in the income statement.

For derivative instruments of Jackson, the Group has considered whether it is appropriate to undertake the necessary operational 
changes to qualify for hedge accounting so as to achieve matching of value movements in hedging instruments and hedged items in 
the performance statements. In reaching the decision a number of factors were particularly relevant. These were:

 AAAAAAAAAAAAAAAAAAA IAS 39 hedging criteria have been designed primarily in the context of hedging and hedging instruments that are assessable as 

fi nancial instruments that are either stand-alone or separable from host contracts, rather than, for example, duration characteristics 
of insurance contracts;

 AAAAAAAAAAAAAAAAAAA The high hurdle levels under IAS 39 of ensuring hedge effectiveness at the level of individual hedge transactions;
 AAAAAAAAAAAAAAAAAAA The diffi culties in applying the macro hedge provisions under IAS 39 (which are more suited to banking arrangements) to Jackson’s 

derivative book;

 AAAAAAAAAAAAAAAAAAA The complexity of asset and liability matching of US life insurers such as those with Jackson’s product range; and fi nally
 AAAAAAAAAAAAAAAAAAA Whether it is possible or desirable, without an unacceptable level of costs and constraint on commercial activity, to achieve the 

accounting hedge effectiveness required under IAS 39.

Taking account of these considerations the Group has decided that, except for occasional circumstances, it is not appropriate to seek 
to achieve hedge accounting under IAS 39. As a result of this decision the total income statement results are more volatile as the 
movements in the value of Jackson’s derivatives are refl ected within it. This volatility is refl ected in the level of short-term fl uctuations 
in investment returns, as shown in note B1.

Under IAS 39, unless carried at amortised cost (subject to impairment provisions where appropriate) under the held-to-maturity 
category, debt securities are also carried at fair value. The Group has chosen not to classify any fi nancial assets as held-to-maturity. 
Debt securities of Jackson are designated as available-for-sale with value movements, unless impaired, being recorded as movements 
within other comprehensive income. Impairments are recorded in the income statement.  

A

:

B
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156

Financial statements  Prudential plc Annual Report 2012

A:  Background and accounting policies continued

A3:  Accounting policies continued

Presentation of results before tax
The total tax charge for the Group refl ects tax that in addition to relating to shareholders’ profi ts is also attributable to policyholders 
and unallocated surplus of with-profi ts funds and unit-linked policies. This is explained in more detail in note F5. Reported profi t 
before the total tax charge is not representative of pre-tax profi ts attributable to shareholders. Accordingly, in order to provide 
a measure of pre-tax profi ts attributable to shareholders the Group has chosen to adopt an income statement presentation of the 
tax charge and pre-tax results that distinguishes between policyholder and shareholder components.

Segmental analysis of results and earnings attributable to shareholders
The Group uses operating profi t based on longer-term investment returns as the segmental measure of its results. The basis of 
calculation is disclosed in section 2(d) below.

For shareholder-backed business, with the exception of debt securities held by Jackson and assets classifi ed as loans and 

receivables at amortised cost, all fi nancial investments and investment property are designated as assets at fair value through profi t 
and loss. The short-term fl uctuations affect the result for the year and the Group provides additional analysis of results before and 
after short-term fl uctuations in investment returns, together with other items that are of a short-term volatile or one-off nature. 
Short-term fl uctuations in investment returns on such assets held by with-profi ts funds, do not affect directly reported shareholder 
results. This is because (i) the unallocated surplus of with-profi ts funds is accounted for as a liability and (ii) excess or defi cits of income 
and expenditure of the funds over the required surplus for distribution are transferred to or from unallocated surplus. 

2  Other signifi  cant accounting policies
a  Long-term business contracts
Income statement treatment
Insurance contracts and investment contracts with discretionary participation features (DPF)
Premium and annuity considerations for conventional with-profi ts policies and other protection type insurance policies are recognised 
as revenue when due. Premiums and annuity considerations for linked policies, unitised with-profi ts and other investment type 
policies are recognised as revenue when received or, in the case of unitised or unit-linked policies, when units are issued. These 
amounts exclude UK premium taxes and similar duties where Prudential collects and settles taxes borne by the customer.

Policy fees charged on linked and unitised with-profi ts policies for mortality, asset management and policy administration are 

recognised as revenue when related services are provided.

Claims paid include maturities, annuities, surrenders and deaths. Maturity claims are recorded as charges on the policy maturity 
date. Annuity claims are recorded when each annuity instalment becomes due for payment. Surrenders are charged to the income 
statement when paid and death claims are recorded when notifi ed.

Acquisition costs are deferred and amortised as described in note A4.

Investment contracts other than those with DPF
For investment contracts which do not contain discretionary participating features, the accounting is carried out in accordance with 
IAS 39 to refl ect the deposit nature of the arrangement, with premiums and claims refl ected as deposits and withdrawals and taken 
directly to the statement of fi nancial position as movements in the fi nancial liability balance.

Under IFRS, investment contracts (excluding those with discretionary participation features) accounted for as fi nancial liabilities 

in accordance with IAS 39 which also offer investment management services, require the application of IAS 18, ‘Revenue’, for the 
revenue attached to these services. Incremental, directly attributable acquisition costs relating to the investment management 
element of these contracts are capitalised and amortised in line with the related revenue. If the contracts involve up-front charges, 
this income is also deferred and amortised through the income statement in line with contractual service provision.

UK regulated with-profi  ts funds
Prudential’s long-term business written in the UK comprises predominantly life insurance policies with discretionary participating 
features under which the policyholders are entitled to participate in the returns of the funds supporting these policies. Business similar 
to this type is also written in certain of the Group’s Asian operations subject to local market and regulatory conditions. Such policies 
are called with-profi ts policies. Prudential maintains with-profi ts funds within the Group’s long-term business funds, which segregate 
the assets and liabilities and accumulate the returns related to that with-profi ts business. The amounts accumulated in these with-profi ts 
funds are available to provide for future policyholder benefi t provisions and for bonuses to be distributed to with-profi ts policyholders. 
The bonuses, both annual and fi nal, refl ect the right of the with-profi ts policyholders to participate in the fi nancial performance of the 
with-profi ts funds. Shareholders’ profi ts with respect to bonuses declared on with-profi ts business correspond to the shareholders’ 
share of the cost of bonuses as declared by the Board of directors. The shareholders’ share currently represents one-ninth of the cost 
to the with-profi ts fund of bonuses declared for with-profi ts policies.

Annual bonuses are declared and credited each year to with-profi ts policies. The annual bonuses increase policy benefi ts and, 
once credited, become guaranteed. Annual bonuses are charged to the profi t and loss account in the year declared. Final bonuses 
are declared each year and accrued for all policies scheduled to mature and for death benefi ts expected to be paid during the next 
fi nancial year. Final bonuses are not guaranteed and are only paid on policies that result from claims through the death of the 
policyholder or maturity of the policy within the period of declaration or by concession on surrender. No policyholder benefi t 
provisions are recorded for future annual or fi nal bonus declarations.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

157

The policyholders’ liabilities of the regulated with-profi ts funds are accounted for under FRS 27, under which realistic basis 

liabilities are underpinned by the FSA’s Peak 2 basis of reporting. This Peak 2 basis requires the value of liabilities to be calculated as:

 AAAAAAAAAAAAAAAAAAA A with-profi ts benefi ts reserve (WPBR); plus
 AAAAAAAAAAAAAAAAAAA Future policy-related liabilities (FPRL); plus
 AAAAAAAAAAAAAAAAAAA The realistic current liabilities of the fund.

The WPBR is primarily based on the retrospective calculation of accumulated asset shares but is adjusted to refl ect future policyholder 
benefi ts and other outgoings. Asset shares broadly refl ect the policyholders’ share of the with-profi ts fund assets attributable to 
their policies.

The FPRL must include a market consistent valuation of costs of guarantees, options and smoothing, less any related charges, and 

this amount is determined using either a stochastic approach, hedging costs or a series of deterministic projections with attributed 
probabilities. 

The assumptions used in the stochastic models are calibrated to produce risk-free returns on each asset class. Volatilities of, and 
correlations between, investment returns from different asset classes are as determined by the Group’s Portfolio Management Group 
on a market consistent basis.

The cost of guarantees, options and smoothing is very sensitive to the bonus, market value reduction (MVR) and investment 
policies the Group employs and therefore the stochastic modelling incorporates a range of management actions that would help to 
protect the fund in adverse scenarios. Substantial fl exibility has been included in the modelled management actions in order to refl ect 
the discretion that the Group retains in adverse investment conditions, thereby avoiding the creation of unreasonable minimum capital 
requirements. The management actions assumed are consistent with management’s policy for with-profi ts funds and the disclosures 
made in the publicly available Principles and Practices of Financial Management.

The realistic basis liabilities representing the Peak 2 basis realistic liabilities for with-profi ts business included in the FSA regulatory 
returns include the element for the shareholders’ share of the future bonuses. For accounting purposes under FRS 27, this latter item 
is reversed because, consistent with the current basis of fi nancial reporting, shareholder transfers are recognised only on declaration.

Unallocated surplus
The unallocated surplus represents the excess of assets over policyholder liabilities for the Group’s with-profi ts funds. As allowed 
under IFRS 4, the Group has opted to continue to record unallocated surplus of with-profi ts funds wholly as a liability. The annual 
excess (shortfall) of income over expenditure of the with-profi ts funds, after declaration and attribution of the cost of bonuses to 
policyholders and shareholders, is transferred to (from) the unallocated surplus each year through a charge (credit) to the income 
statement. The balance retained in the unallocated surplus represents cumulative income arising on the with-profi ts business that 
has not been allocated to policyholders or shareholders. The balance of the unallocated surplus is determined after full provision 
for deferred tax on unrealised appreciation on investments.

Other insurance contracts (ie contracts which contain signifi  cant insurance risk as defi  ned under IFRS 4)
For these contracts ‘grandfathered’ UK GAAP has been applied, which refl ects the MSB. Under this basis the following 
approach applies:

i  Other UK insurance contracts
Other UK insurance contracts that contain signifi cant insurance risk include unit-linked, annuity and other non-profi t business. For 
the purposes of local regulations, segregated accounts are established for linked business for which policyholder benefi ts are wholly 
or partly determined by reference to specifi c investments or to an investment-related index. The interest rates used in establishing 
policyholder benefi t provisions for pension annuities in the course of payment are adjusted each year. Mortality rates used in 
establishing policyholder benefi ts are based on published mortality tables adjusted to refl ect actual experience.

ii  Overseas subsidiaries
The assets and liabilities of insurance contracts of overseas subsidiaries are determined initially using local GAAP bases of accounting 
with subsequent adjustments where necessary to comply with the Group’s accounting policies.

Jackson
The future policyholder benefi t provisions for Jackson’s conventional protection-type policies are determined under US GAAP 
principles with the locked in assumptions as to mortality, interest, policy lapses and expenses plus provisions for adverse deviations. 
For non-conventional protection-type policies, the policyholder benefi t provision included within policyholder liabilities in the 
consolidated statement of fi nancial position is the policyholder account balance. Acquisition costs are accounted for as explained 
in note A4.

Jackson accounts for the majority of its investment portfolio on an available-for-sale basis (see investment policies above) whereby 

unrealised gains and losses are recognised in other comprehensive income. As permitted by IFRS 4, Jackson has used shadow 
accounting. Under shadow accounting, to the extent that recognition of unrealised gains or losses on available-for-sale securities 
causes adjustments to the carrying value and amortisation patterns of deferred acquisition costs (DAC) and deferred income, these 
adjustments are recognised in other comprehensive income to be consistent with the treatment of the gains or losses on the securities. 
More precisely, shadow DAC adjustments refl ect the change in DAC that would have arisen if the assets held in the statement of 
fi nancial position had been sold, crystallising unrealised gains or losses, and the proceeds reinvested at the yields currently available 
in the market.

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158

Financial statements  Prudential plc Annual Report 2012

A:   Background and accounting policies continued

A3:  Accounting policies continued

Asia operations
Except for the operations in India, Japan, Taiwan and, until 2012, Vietnam, the future policyholder benefi t provisions for Asian 
businesses are determined in accordance with methods prescribed by local GAAP adjusted to comply, where necessary, with 
UK GAAP. Refi nements to the local reserving methodology are generally treated as change in estimates, dependent on the nature 
of the change. 

For the Asia operations referred to above where local GAAP is not appropriate in the context of the previously applied MSB, 
accounting for insurance contracts is based on US GAAP. For these operations the business written is primarily non-participating 
linked and participating business. The future policyholder benefi t provisions for non-linked business are determined using the net 
level premium method, with an allowance for surrenders, maintenance and claim expenses. Rates of interest used in establishing 
the policyholder benefi t provisions vary by operation depending on the circumstances attaching to each block of business. Where 
appropriate, liabilities for participating business for these three operations include provisions for the policyholders’ interest in 
investment gains and other surpluses that have yet to be declared as bonuses.

Although the basis of valuation of Prudential’s overseas operations is in accordance with the requirements of the Companies Act 2006 
and ABI SORP, the valuation of policyholder benefi t provisions for these businesses may differ from that determined on a UK MSB for 
UK operations with the same features. These differences are permitted under IFRS 4.

Liability adequacy
The Group performs liability adequacy testing on its insurance provisions to ensure that the carrying amounts of provisions (less 
related DAC) and, where relevant, present value of acquired in-force business is suffi cient to cover current estimates of future cash 
fl ows. Any defi ciency is immediately charged to the income statement.

Reinsurance
The measurement of reinsurance assets is consistent with the measurement of the underlying direct insurance contracts.

The treatment of any gains or losses arising on the purchase of reinsurance contracts is dependent on the underlying accounting 

basis of the entity concerned amongst other things. 

Investment contracts (contracts which do not contain signifi  cant insurance risk as defi  ned under IFRS 4)
For investment contracts with discretionary participation features, the accounting basis is consistent with the accounting for similar 
with-profi ts insurance contracts. Other investment contracts are accounted for on a basis that refl ects the hybrid nature of the 
arrangements whereby part is accounted for as a fi nancial instrument under IAS 39 and the investment management service 
component is accounted for under IAS 18, ‘Revenue’.

For those investment contracts in the US with fi xed and guaranteed terms, the Group uses the amortised cost model to measure 

the liability.

Those investment contracts without fi xed and guaranteed terms are designated at fair value through profi t and loss because the 

resulting liabilities are managed and their performance is evaluated on a fair value basis. Where the contract includes a surrender 
option its carrying value is subject to a minimum carrying value equal to its surrender value.

b  Financial instruments other than fi  nancial instruments classifi  ed as long-term business contracts 
Investment classifi  cation
Under IAS 39, subject to specifi c criteria, fi nancial instruments are required to be accounted for under one of the following categories: 
fi nancial investments at fair value through profi t and loss, fi nancial investments held on an available-for-sale basis, fi nancial 
investments held-to-maturity or loans and receivables. These IAS 39 classifi cations have been changed by IFRS 9 ‘Financial 
Investments: Classifi cation and Measurement’ which is not required to be adopted until 2015 and is still subject to EU endorsement. 
In addition, the International Accounting Standards Board (IASB) continues to consult on future possible changes to IFRS 9. This 
standard has not been adopted by the Group in 2012. The Group holds fi nancial investments on the following bases:

i 

ii 

 Financial assets and liabilities at fair value through profi t and loss – this comprises assets and liabilities designated by management 
as fair value through profi t and loss on inception and derivatives that are held for trading. These investments are measured at fair 
value with all changes thereon being recognised in investment return in the income statement;

 Financial investments on an available-for-sale basis – this comprises assets that are designated by management and/or do not fall 
into any of the other categories. Available-for-sale fi nancial assets are initially recognised at fair value plus attributable transaction 
costs. For available-for-sale debt securities, the difference between their cost and par value is amortised to the income statement 
using the effective interest rate. The effective interest rate is the rate that exactly discounts estimated future cash receipts through 
the expected life of the fi nancial instrument or, when appropriate, a shorter period to the net carrying amount of the fi nancial asset.
Available-for-sale fi nancial assets are subsequently measured at fair value. Interest income is recognised on an effective interest 

basis in the income statement. Except for foreign exchange gains and losses on debt securities, not in functional currency, which 
are included in the income statement, unrealised gains and losses are recognised in other comprehensive income. Upon disposal 
or impairment, accumulated unrealised gains and losses are transferred from other comprehensive income to the income statement 
as realised gains or losses; and

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

159

iii   Loans and receivables – except for those designated as at fair value through profi t and loss or available-for-sale, these instruments 
comprise non-quoted investments that have fi xed or determinable payments. These investments include loans collateralised 
by mortgages, deposits, loans to policyholders and other unsecured loans and receivables. These investments are initially 
recognised at fair value plus transaction costs. Subsequently, these investments are carried at amortised cost using the effective 
interest method.

As permitted under IAS 39 the Group has designated certain fi nancial assets as fair value through profi t and loss as these assets 
are managed and their performance is evaluated on a fair value basis. These assets represent all of the Group’s fi nancial assets other 
than those loans and receivables, carried at amortised cost, and debt securities accounted for on an available-for-sale basis by 
Jackson. The use of the fair value option is consistent with the Group’s risk management and investment strategies.

The Group uses the trade date method to account for regular purchases and sales of fi nancial assets.

Use of fair values
The Group uses current bid prices to value its investments with quoted prices. Actively traded investments without quoted prices 
are valued using prices provided by third parties. If there is no active established market for an investment, the Group applies an 
appropriate valuation technique such as a discounted cash fl ow technique. Additional details are provided in note G1.

Impairments
If, in subsequent periods, an impaired debt security held on an available-for-sale basis or an impaired loan or receivable recovers in 
value (in part or in full), and this recovery can be objectively related to an event occurring after the impairment, then the previously 
recognised impairment loss is reversed through the income statement (in part or in full).

Derivatives and hedge accounting
Derivative fi nancial instruments are used to reduce or manage investment, interest rate and currency exposures, to facilitate effi cient 
portfolio management and for investment purposes. 

The Group may designate certain derivatives as hedges. 
For hedges of net investments in foreign operations, the effective portion of any change in fair value of derivatives or other fi nancial 
instruments designated as net investment hedges is recognised in other comprehensive income. The ineffective portion of changes in 
the fair value of the hedging instrument is recorded in the income statement. The gain or loss on the hedging instrument is recognised 
directly in other comprehensive income while the foreign operation is held. 

For fair value hedges, movements in the fair value of the hedged item attributable to the hedged risk are recognised in the income 

statement.

The Group does not regularly seek to apply fair value or cash fl ow hedging treatment under IAS 39. The exceptions, where hedge 

accounting has been applied in 2012 and 2011, are summarised in note G3.

All derivatives that are not designated as hedging instruments are carried at fair value with movements in fair value being recorded 

in the income statement.

The primary areas of the Group’s continuing operations where derivative instruments are held are the UK with-profi ts funds and 

annuity business, and Jackson.

For UK with-profi ts funds the derivative programme derivatives are used for the purposes of effi cient portfolio management 

or reduction in investment risk. 

For shareholder-backed UK annuity business the derivatives are held to contribute to the matching as far as practical, of asset 
returns and duration with those of liabilities to policyholders. The carrying value of these liabilities is sensitive to the return on the 
matching fi nancial assets including derivatives held. 

For Jackson an extensive derivative programme is maintained. Value movements on the derivatives held can be very signifi cant in 
their effect on shareholder results. Further details on this aspect of the Group’s fi nancial reporting are described in notes B1 and D3.

Embedded derivatives
Embedded derivatives are present in host contracts issued by various Group companies, in particular Jackson. They are embedded 
within other non-derivative host fi nancial instruments and insurance contracts to create hybrid instruments. Embedded derivatives 
meeting the defi nition of an insurance contract are accounted for under IFRS 4. Where economic characteristics and risks of the 
embedded derivatives are not closely related to the economic characteristics and risks of the host instrument, and where the hybrid 
instrument is not measured at fair value with the changes in fair value recognised in the income statement, the embedded derivative 
is bifurcated and carried at fair value as a derivative in accordance with IAS 39.

In addition, the Group applies the option of IFRS 4 to not separate and fair value surrender options embedded in host contracts 
and with-profi ts investment contracts whose strike price is either a fi xed amount or a fi xed amount plus interest. Further details on the 
valuation basis for embedded derivatives attaching to Jackson’s life assurance contracts are provided in note D3(e).

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160

Financial statements  Prudential plc Annual Report 2012

A:   Background and accounting policies continued

A3:  Accounting policies continued

Securities lending including repurchase agreements
The Group is party to various securities lending agreements under which securities are loaned to third parties on a short-term basis. 
The loaned securities are not derecognised; rather, they continue to be recognised within the appropriate investment classifi cation. 
The Group’s policy is that collateral in excess of 100 per cent of the fair value of securities loaned is required from all securities’ 
borrowers and typically consists of cash, debt securities, equity securities or letters of credit.

In cases where the Group takes possession of the collateral under its securities lending programme, the collateral, and 

corresponding obligation to return such collateral, are recognised in the consolidated statement of fi nancial position. 

Derecognition of fi  nancial assets and liabilities
The Group’s policy is to derecognise fi nancial assets when it is deemed that substantially all the risks and rewards of ownership have 
been transferred. 

The Group derecognises fi nancial liabilities only when the obligation specifi ed in the contract is discharged, cancelled or 

has expired.

Borrowings
Although initially recognised at fair value, net of transaction costs, borrowings, excluding liabilities of consolidated collateralised 
debt obligations, are subsequently accounted for on an amortised cost basis using the effective interest method. Under the effective 
interest method, the difference between the redemption value of the borrowing and the initial proceeds (net of related issue costs) 
is amortised through the income statement to the date of maturity or for hybrid debt, over the expected life of the instrument.

Financial liabilities designated at fair value through profi  t and loss
Consistent with the Group’s risk management and investment strategy and the nature of the products concerned, the Group has 
designated under IAS 39 classifi cation certain fi nancial liabilities at fair value through profi t and loss as these instruments are managed 
and their performance evaluated on a fair value basis. These instruments include liabilities related to consolidated collateralised debt 
obligations and net assets attributable to unit holders of consolidated unit trusts and similar funds.

c  Other assets, liabilities, income and expenditure
Basis of consolidation
The Group consolidates those entities it is deemed to control. The degree of control is determined by the ability of the Group to govern 
the fi nancial and operating policies of an entity in order to obtain benefi ts. The results of subsidiaries are included in the fi nancial 
statements from the date control commences to the date control ceases. All inter-company transactions are eliminated on 
consolidation. Results of asset management activities include those for managing internal funds.

The Group holds investments in internally and externally managed open-ended investment companies (OEICs) and unit trusts. 

These are consolidated where the Group’s percentage ownership level is (i) 50 per cent or greater, and (ii) where the Group’s 
ownership of internally managed funds declines marginally below 50 per cent and the decline in ownership is expected to be 
temporary.

Where the Group exercises signifi cant infl uence or has the power to exercise signifi cant infl uence over an entity, generally through 

ownership of 20 per cent or more of the entity’s voting rights, but does not control the entity, then this is considered to be an 
investment in an associate. With the exception of those referred to below, the Group’s investments in associates are recorded at the 
Group’s share of the associates’ net assets including any goodwill and intangibles arising upon initial acquisition. The carrying value 
of investments in associates is adjusted each year for the Group’s share of the entities’ profi t or loss. This does not apply to investments 
in associates held by the Group’s insurance or investment funds including the venture capital business or mutual funds and unit trusts, 
which as permitted by IAS 28, ‘Investments in Associates’, are carried at fair value through profi t and loss.

The Group’s investments in joint ventures are recognised using proportional consolidation whereby the Group’s share of an entity’s 
individual balances are combined line-by-line with similar items into the Group fi nancial statements. Other interests in entities, where 
signifi cant infl uence is not exercised, are carried as investments at fair value through profi t and loss.

Investment properties
Investments in leasehold and freehold properties not for occupation by the Group, including properties under development for future 
use as investment properties, are carried at fair value, with changes in fair value included in the income statement. Properties are 
valued annually either by the Group’s qualifi ed surveyors or by taking into consideration the advice of professional external valuers 
using the Royal Institution of Chartered Surveyors guidelines. Each property is externally valued at least once every three years. 
Fair value is based on active market prices. If this information is not available, the Group uses alternative valuation methods such as 
discounted cash fl ow projections or recent prices in less active markets.

Leases of investment property where the Group has substantially all the risks and rewards of ownership are classifi ed as fi nance 
leases (leasehold property). Finance leases are capitalised at the lease’s inception at the lower of the fair value of the leased property 
and the present value of the minimum lease payments.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

161

Pension schemes
For the Group’s defi ned benefi t schemes, if the present value of the defi ned benefi t obligation exceeds the fair value of the scheme 
assets, then a liability is recorded in the Group’s statement of fi nancial position. By contrast, if the fair value of the assets exceeds the 
present value of the defi ned benefi t obligation then the surplus will only be recognised if the nature of the arrangements under the 
trust deed, and funding arrangements between the Trustee and the Company support the availability of refunds or recoverability 
through agreed reductions in future contributions. In addition, if there is a constructive obligation for the Company to pay defi cit 
funding, this is also recognised such that the fi nancial position recorded for the scheme refl ects the higher of any underlying IAS 19, 
‘Employee Benefi ts’, defi cit and the obligation for defi cit funding.

The Group utilises the projected unit credit method to calculate the defi ned benefi t obligation. This method sees each period of 
service as giving rise to an additional unit of benefi t entitlement and measures each unit separately to build up the fi nal obligation. 
Estimated future cash fl ows are then discounted at a high-quality corporate bond rate, adjusted to allow for the difference in duration 
between the bond index and the pension liabilities where appropriate, to determine its present value. These calculations are 
performed by independent actuaries.

The plan assets of the Group’s pension schemes exclude several insurance contracts that have been issued by the Group. These 

assets are excluded from plan assets in determining the pension obligation recognised in the consolidated statement of fi nancial 
position.

The aggregate of the actuarially determined service costs of the currently employed personnel and the unwind of discount on 
liabilities at the start of the period, less the expected investment return on scheme assets at the start of the period, is charged to the 
income statement. Actuarial gains and losses as a result of changes in assumptions or experience variances are also charged or 
credited to the income statement.

Contributions to the Group’s defi ned contribution schemes are expensed when due. 

Share-based payments
The Group offers share award and option plans for certain key employees and a Save As You Earn plan for all UK and certain overseas 
employees. Shares held in trust relating to these plans are conditionally gifted to employees.

The compensation expense charged to the income statement is primarily based upon the fair value of the options granted, the 
vesting period and the vesting conditions. The Company has established trusts to facilitate the delivery of Prudential plc shares under 
employee incentive plans and savings-related share option schemes. The cost to the Company of acquiring these treasury shares held 
in trusts is shown as a deduction from shareholders’ equity.

Tax
Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result 
of taxable operations for the current year. To the extent that losses of an individual UK company are not offset in any one year, they 
can be carried back for one year or carried forward indefi nitely to be offset against profi ts arising from the same company.

Deferred taxes are provided under the liability method for all relevant temporary differences. IAS 12, ‘Income Taxes’ does not 

require all temporary differences to be provided for, in particular, the Group does not provide for deferred tax on undistributed 
earnings of subsidiaries where the Group is able to control the timing of the distribution and the temporary difference created is 
not expected to reverse in the foreseeable future. Deferred tax assets are only recognised when it is more likely than not, that future 
taxable profi ts will be available against which these losses can be utilised.

The tax charge for long-term business includes tax expense attributable to both the policyholders and the shareholders. Different 

tax rules apply under UK law depending upon whether the business is life insurance or pension business.

Deferred tax is measured at the tax rates that are expected to apply to the period when the asset is realised or the liability settled, 

based on tax rates (and laws) that have been enacted or are substantively enacted at the end of the reporting period.

Business acquisitions and disposals
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the acquired 
company to fair value at the date of purchase. The excess of the acquisition consideration over the fair value of the assets and liabilities 
of the acquired entity is recorded as goodwill. Expenses related to acquiring new subsidiaries are expensed in the period in which they 
are incurred. Income and expenses of acquired entities are included in the income statement from the date of acquisition.

Goodwill
Goodwill arising on acquisitions of subsidiaries and businesses is capitalised and carried on the Group statement of fi nancial position 
as an intangible asset at initial value less any accumulated impairment losses. Goodwill impairment testing is conducted annually and 
when there is an indication of impairment. For the purposes of impairment testing, goodwill is allocated to cash generating units. 

Intangible assets
Intangible assets acquired on the purchase of a subsidiary or portfolio of contracts are fair valued at acquisition. Other intangible 
assets, such as software, are valued at the price paid to acquire them. Intangible assets are carried at cost less amortisation and any 
accumulated impairment losses. Amortisation calculated is charged on a straight-line basis over the estimated useful life of the assets. 

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162

Financial statements  Prudential plc Annual Report 2012

A:   Background and accounting policies continued

A3:  Accounting policies continued

Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term 
highly liquid investments with less than 90 days maturity from the date of acquisition.

Segments
Under IFRS 8, ‘Operating Segments’, the Group determines and presents operating segments based on the information that is 
internally provided to the Group Executive Committee which is the Group’s chief operating decision maker. 

The operating segments identifi ed by the Group refl ect the Group’s organisational structure, which is by both geography (Asia, 

US and UK) and by product line (insurance operations and asset management). 

Insurance operations principally comprise of products that contain both signifi cant and insignifi cant elements of insurance risk. 
The products are managed together and there is no distinction between these two categories other than for accounting purposes. 
This segment also includes the commission earned on general insurance business and investment subsidiaries held to support the 
Group’s insurance operations. 

Asset management comprises both internal and third-party asset management services, inclusive of portfolio and mutual fund 
management, where the Group acts as an advisor, and broker-dealer activities. The nature of the products and the managing of the 
business differ from the risks inherent in the insurance operations segments, and the regulatory environment of the asset management 
industry differs from that of the insurance operations segments.

The Group’s operating segments determined in accordance with IFRS 8, ‘Operating Segments’, are as follows:

Insurance operations 
 AAAAAAAAAAAAAAAA Asia
 AAAAAAAAAAAAAAAA US (Jackson)
 AAAAAAAAAAAAAAAA UK

Asset management operations 
 AAAAAAAAAAAAAAAA M&G (including Prudential Capital)
 AAAAAAAAAAAAAAAA Eastspring Investments 
 AAAAAAAAAAAAAAAA US broker-dealer and asset management (including Curian)

The Group’s operating segments are also its reportable segments with the exception of Prudential Capital (PruCap) which has been 
incorporated into the M&G operating segment for the purposes of segment reporting. 

The performance measure of operating segments utilised by the Company is IFRS operating profi t attributable to shareholders 
based on longer-term investment returns, as described below. This measure excludes the recurrent items of short-term fl uctuations in 
investment returns and the shareholders’ share of actuarial and other gains and losses on defi ned benefi t pension schemes. In addition 
for 2012 this measure excluded a gain arising upon the dilution of the Group’s holding in PPM South Africa and the amortisation of the 
acquisition accounting adjustments arising on the purchase of REALIC as described further in note I1. Operating earnings per share 
is based on operating profi t based on longer-term investment returns, after tax and non-controlling interests. Further details on the 
determination of the performance measure of operating profi t based on longer-term investment returns is provided below.

Segment results that are reported to the Group Executive Committee include items directly attributable to a segment as well 

as those that can be allocated on a reasonable basis. Unallocated items are mainly in relation to the Group Head Offi ce and the 
Asia Regional Head Offi ce.

d  Operating profi  t based on longer-term investment returns
The Group provides supplementary analysis of profi t before tax attributable to shareholders that distinguishes operating profi t based 
on longer-term investment returns from other constituent elements of the total profi t.

Except in the case of the assets backing the UK annuity business, unit-linked and US variable annuity separate account liabilities, 
operating profi t based on longer-term investment returns for shareholder-fi nanced business is determined on the basis of expected 
longer-term investment returns. In the case of assets backing the UK annuity business, unit-linked and US variable annuity separate 
account liabilities, the basis of determining operating profi t based on longer-term investment returns is as follows:

 AAAAAAAAAAAAAAAA Assets backing UK annuity business liabilities. For UK annuity business, policyholder liabilities are determined by reference to 
current interest rates. The value movements of the assets covering liabilities are closely correlated with the related change in 
liabilities. Accordingly, asset value movements are recorded within the ‘operating results based on longer-term investment returns’. 
Policyholder liabilities include a margin for credit risk. Variations between actual and best estimate expected impairments are 
recorded as a component of short-term fl uctuations in investment returns; and

 AAAAAAAAAAAAAAAA Assets backing unit-linked and US variable annuity business separate account liabilities. For such business, the policyholder unit 

liabilities are directly refl ective of the asset value movements. Accordingly, the operating results based on longer-term investment 
returns refl ect the current period value movements in unit liabilities and the backing assets.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

163

In the case of other shareholder-fi nanced business, the measurement of operating profi t based on longer-term investment returns 
refl ects the particular features of long-term insurance business where assets and liabilities are held for the long term and for which 
the accounting basis for insurance liabilities under current IFRS is not generally conducive to demonstrating trends in underlying 
performance of life businesses exclusive of the effects of short-term fl uctuations in market conditions. In determining the profi t on this 
basis, the following key elements are applied to the results of the Group’s shareholder-fi nanced operations as refl ected in the segment 
results shown in note B1.

i  Debt, equity-type securities and loans
Longer-term investment returns for both debt, equity-type securities and loans comprise longer-term actual income receivable for the 
period (interest/dividend income) and longer-term capital returns. 

In principle, for debt securities and loans, the longer-term capital returns comprise two elements. The fi rst element is a risk margin 

reserve (RMR) based charge for the expected level of defaults for the period, which is determined by reference to the credit quality 
of the portfolio. The difference between impairment losses in the reporting period and the RMR charge to the operating result is 
refl ected in short-term fl uctuations in investment returns. The second element is for the amortisation of interest-related realised gains 
and losses to operating results based on longer-term investment returns to the date when sold bonds would have otherwise matured.
Jackson is the shareholder-backed operation for which the distinction between impairment losses and interest-related realised 
gains and losses is in practice relevant to a signifi cant extent. Jackson has used the ratings by Nationally Recognised Statistical Ratings 
Organisations (NRSRO) or ratings resulting from the regulatory ratings detail issued by the National Association of Insurance 
Commissioners (NAIC) developed by external third parties such as PIMCO or BlackRock Solutions to determine the average annual 
RMR to apply to debt securities held to back general account business. Debt securities held to back separate account and reinsurance 
funds withheld are not subject to RMR charge. Further details of the RMR charge, as well as the amortisation of interest-related 
realised gains and losses, for Jackson are shown in note B1(iv) to the consolidated fi nancial statements.

For debt securities backing non-linked shareholder-fi nanced business of the UK insurance operations (other than the annuity 
business) and of the Asia insurance operations, the realised gains and losses are principally interest related. Accordingly, all realised 
gains and losses to date for these operations are being amortised over the period to the date those securities would otherwise have 
matured, with no explicit RMR charge.

At 31 December 2012, the level of unamortised interest-related realised gains and losses related to previously sold bonds for the 

Group was a net gain of £498 million (31 December 2011: £462 million).

For equity-type securities, the longer-term rates of return are estimates of the long-term trend investment return for 

income and capital having regard to past performance, current trends and future expectations. Equity-type securities held for 
shareholder-fi nanced operations other than the UK annuity business, unit-linked and US variable annuity are of signifi cance 
for the US and Asia insurance operations. Different rates apply to different categories of equity-type securities.

As at 31 December 2012, the equity-type securities for US insurance non-separate account operations amounted to £1,004 million 
(31 December 2011: £902 million). For these operations, the longer-term rates of return for income and capital applied in 2012 refl ects 
the combination of risk free rates and appropriate risk premium are as follows:

Equity-type securities such as common and preferred stock and portfolio holdings in mutual funds
Other equity-type securities such as investments in limited partnerships and private equity funds

5.5% to 6.2%
7.5% to 8.2%

5.9% to 7.5%
7.9% to 9.5%

2012

2011

For Asia insurance operations, investments in equity securities held for non-linked shareholder-fi nanced operations amounted to 
£659 million as at 31 December 2012 (31 December 2011: £590 million). The rates of return applied in the years 2012 and 2011 ranged 
from 1.0 per cent to 13.8 per cent, with the rates applied varying by territory. The investment amounts for 2011 of £590 million 
included the Group’s investment in China Life Insurance Company of Taiwan (China Life (Taiwan)) of £88 million which was sold 
in 2012, as described in note B1.

The longer-term rates of return discussed above for equity-type securities are determined after consideration by the Group’s 
in-house economists of long-term expected real government bond returns, equity risk premium and long-term infl ation. These rates 
are broadly stable from period to period but may be different between countries refl ecting, for example, differing expectations of 
infl ation in each territory. The assumptions are for returns expected to apply in equilibrium conditions. The assumed rates of return 
do not refl ect any cyclical variability in economic performance and are not set by reference to prevailing asset valuations.

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164

Financial statements  Prudential plc Annual Report 2012

A:   Background and accounting policies continued

A3:  Accounting policies continued

ii  US variable and fi xed index annuity business
The following value movements for Jackson’s variable and fi xed index annuity business are excluded from operating profi t based on 
longer-term investment returns:

 AAAAAAAAAAAAAAAA Fair value movements for equity-based derivatives;
 AAAAAAAAAAAAAAAA Fair value movements for embedded derivatives for Guaranteed Minimum Withdrawal Benefi t (GMWB) ‘not for life’ and fi xed 

index annuity business, and Guaranteed Minimum Income Benefi t (GMIB) reinsurance (see note);

 AAAAAAAAAAAAAAAA Movements in accounts carrying value of Guaranteed Minimum Death Benefi t (GMDB) and GMWB ‘for life’ liabilities, for which, 

under the ‘grandfathered’ US GAAP applied under IFRS for Jackson’s insurance assets and liabilities, the measurement basis gives 
rise to a muted impact of current period market movements;

 AAAAAAAAAAAAAAAA Fee assessments and claim payments, in respect of guarantee liabilities; and
 AAAAAAAAAAAAAAAA Related changes to amortisation of deferred acquisition costs for each of the above items.

Note: US operations – embedded derivatives for variable annuity guarantee features

The GMIB liability, which is fully reinsured, subject to a deductible and annual claim limits, is accounted for in accordance with 
FASB ASC Subtopic 944-80 Financial Services – Insurance – Separate Accounts (formerly SOP 03-1) under IFRS using ‘grandfathered’ 
US GAAP. As the corresponding reinsurance asset is net settled, it is considered to be a derivative under IAS 39, and the asset 
is therefore recognised at fair value. As the GMIB benefi t is economically reinsured the mark to market element of the reinsurance 
asset is included as a component of short-term fl uctuations in investment returns.

iii  Other derivative value movements
Generally, derivative value movements are excluded from operating results based on longer-term investment returns (unless those 
derivative value movements broadly offset changes in the accounting value of other assets and liabilities included in operating profi t). 
The principal example of non-equity based derivatives (for example interest rate swaps and swaptions) whose value movements 
are excluded from operating profi t arises in Jackson. Non-equity based derivatives are primarily held by Jackson as part of a 
broadly based hedging programme for features of Jackson’s bond portfolio (for which value movements are booked in the statement 
of comprehensive income rather than the income statement), product liabilities (for which US GAAP accounting as ‘grandfathered’ 
under IFRS 4 does not fully refl ect the economic features being hedged), and the interest rate exposure attaching to equity-based 
embedded derivatives.

iv  Other liabilities to policyholders and embedded derivatives for product guarantees
Under IFRS, the degree to which the carrying values of liabilities to policyholders are sensitive to current market conditions varies 
between territories depending upon the nature of the ‘grandfathered’ measurement basis. In general, in those instances where the 
liabilities are particularly sensitive to routine changes in market conditions, the accounting basis is such that the impact of market 
movements on the assets and liabilities is broadly equivalent in the income statement, and operating profi t based on longer-term 
investments returns is not distorted. In these circumstances, there is no need for the movement in the liability to be bifurcated 
between the elements that relate to longer-term market conditions and short-term effects.

However, some types of business movements in liabilities do require bifurcation to ensure that at the net level (ie after allocated 

investment return and change for policyholder benefi ts) the operating result refl ects longer-term market returns.

Examples where such bifurcation is necessary are:

Asia
i  Hong Kong
For certain non-participating business, the economic features are more akin to asset management products with policyholder 
liabilities refl ecting asset shares over the contract term. For these products, the charge for policyholder benefi ts in the operating 
results should refl ect the asset share feature rather than volatile movements that would otherwise be refl ected if the local regulatory 
basis (which is applied for IFRS balance sheet purposes) was used. 

For other Hong Kong non-participating business, longer-term interest rates are used to determine the movement in policyholder 

liabilities for determining operating results. Similar principles apply for other Asia operations;

ii  Japan Guaranteed Minimum Death Benefi t (GMDB) product features
For unhedged GMDB liabilities accounted for under IFRS using ‘grandfathered’ US GAAP, such as in the Japanese business, the 
change in carrying value is determined under FASB ASC subtopic 944-80, Financial Services – Insurance – Separate Accounts 
(formerly SOP 03-1), which partially refl ects changes in market conditions. Under the Company’s segmental basis of reporting the 
operating profi t refl ects the change in liability based on longer-term market conditions with the difference between the charge to 
the operating result and the movement refl ected in the total result included in short-term fl uctuations in investment returns;

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

165

UK shareholder-backed annuity business
The operating result based on longer-term investment returns refl ects the impact of value movements on policyholder liabilities 
for annuity business in PRIL and the PAC non-profi t sub-fund after adjustments to allocate the following elements of the movement 
to the category of ‘short-term fl uctuations in investment returns’ in the Group’s supplementary analysis of profi t:

 AAAAAAAAAAAAAAAAAAA The impact on credit risk provisioning of actual upgrades and downgrades during the period; 
 AAAAAAAAAAAAAAAAAAA Credit experience compared to assumptions; and
 AAAAAAAAAAAAAAAAAAA Short-term value movements on assets backing the capital of the business.

Credit experience refl ects the impact of defaults and other similar experience, such as asset exchanges arising from debt restructuring 
by issuers that include effectively an element of permanent impairment of the security held. Negative experience compared to 
assumptions is included within short-term fl uctuations in investment returns without further adjustment. This is to be contrasted with 
positive experience where surpluses are retained in short-term allowances for credit risk for IFRS reporting purposes. The effects 
of other changes to credit risk provisioning are included in the operating result, as is the net effect of changes to the valuation rate 
of interest due to portfolio rebalancing to align more closely with management benchmark.

v  Fund management and other non-insurance businesses
For these businesses, the particular features applicable for life assurance noted above do not apply. For these businesses it is 
inappropriate to include returns in the operating result on the basis described above. Instead, it is appropriate to generally include 
realised gains and losses (including impairments) in the operating result with unrealised gains and losses being included in short-term 
fl uctuations in investment returns. For this purpose impairments are calculated as the credit loss determined by comparing the 
projected cash fl ows discounted at the original effective interest rate to the carrying value. In some instances it may also be 
appropriate to amortise realised gains and losses on derivatives and other fi nancial instruments to operating results over a time 
period that refl ects the underlying economic substance of the arrangements.

Shareholders’ dividends
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are 
approved by shareholders. 

Share capital
Where there is no obligation to transfer assets, shares are classifi ed as equity. The difference between the proceeds received on issue 
of the shares, net of share issue costs, and the nominal value of the shares issued, is credited to share premium. Where the Company 
purchases shares for the purposes of employee incentive plans, the consideration paid, net of issue costs, is deducted from retained 
earnings. Upon issue or sale any consideration received is credited to retained earnings net of related costs.

Foreign exchange
The Group’s consolidated fi nancial statements are presented in pounds sterling, the Group’s presentation currency. Accordingly, 
the results and fi nancial position of foreign subsidiaries must be translated into the presentation currency of the Group from their 
functional currencies, ie the currency of the primary economic environment in which the entity operates. All assets and liabilities 
of foreign subsidiaries are converted at year end exchange rates whilst all income and expenses are converted at average exchange 
rates where this is a reasonable approximation of the rates prevailing on transaction dates. The impact of these currency translations 
is recorded as a separate component in the statement of comprehensive income.

Foreign currency borrowings that are used to provide a hedge against Group equity investments in overseas subsidiaries are 
translated at year end exchange rates and movements recognised in other comprehensive income. Other foreign currency monetary 
items are translated at year end exchange rates with changes recognised in the income statement. 

Foreign currency transactions are translated at the spot rate prevailing at the time.

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166

Financial statements  Prudential plc Annual Report 2012

A:   Background and accounting policies continued

A4:  Critical accounting estimates and judgements

In determining the measurement of the Group’s assets and liabilities estimates and judgements are required. The critical aspects are 
described below.

Investments
Determining the fair value of fi  nancial investments when the markets are not active
The Group holds certain fi nancial investments for which the markets are not active. These can include fi nancial investments which 
are not quoted on active markets and fi nancial investments for which markets are no longer active as a result of market conditions 
eg market illiquidity. When the markets are not active, there is generally no or limited observable market data to account for fi nancial 
investments at fair value. The determination of whether an active market exists for a fi nancial investment requires management’s 
judgement. 

If the market for a fi nancial investment of the Group is not active, the fair value is determined by using valuation techniques. 
The Group establishes fair value for these fi nancial investments by using quotations from independent third parties, such as brokers 
or pricing services or by using internally developed pricing models. Priority is given to publicly available prices from independent 
sources when available, but overall the source of pricing and/or the valuation technique is chosen with the objective of arriving at a 
fair value measurement which refl ects the price at which an orderly transaction would take place between market participants on the 
measurement date. The valuation techniques include the use of recent arm’s length transactions, reference to other instruments that 
are substantially the same, discounted cash fl ow analysis, option adjusted spread models and, if applicable, enterprise valuation and 
may include a number of assumptions relating to variables such as credit risk and interest rates. Changes in assumptions relating to 
these variables could positively or negatively impact the reported fair value of these fi nancial investments.

The fi nancial investments measured at fair value are classifi ed into the following three level hierarchy on the basis of the lowest 

level of inputs that is signifi cant to the fair value measurement of the fi nancial investment concerned:

Level 1: Quoted prices (unadjusted) in active markets for identical assets and liabilities;
Level 2:  Inputs other than quoted prices included within level 1 that are observable either directly or indirectly 

(ie derived from prices); and

Level 3: Signifi cant inputs for the asset or liability that are not based on observable market data (unobservable inputs).

At 31 December 2012, £6,660 million (2011: £4,565 million) of the fi nancial investments (net of derivative liabilities) valued at fair value 
were classifi ed as level 3. Of these £861 million (2011: £800 million) are held to back shareholder non-linked business and so changes 
to these valuations will directly impact shareholders’ equity. Further details of the level 3 investments and the classifi cation of fi nancial 
instruments are given in note G1.

Determining impairments relating to fi  nancial assets
i  Available-for-sale securities
The majority of Jackson’s debt securities portfolio are accounted for on available-for-sale basis. The consideration of evidence 
of impairment requires management’s judgement. In making this determination the factors considered include, for example: 

 AAAAAAAAAAAAAAAA Whether the decline of the fi nancial investment’s fair value is substantial; a substantial decline in fair value might be indicative 

of a credit loss event that would lead to a measurable decrease in the estimated future cash fl ows;

 AAAAAAAAAAAAAAAA The impact of the duration of the security on the calculation of the revised estimated cash fl ows; the duration of a security to 

maturity helps to inform whether assessments of estimated future cash fl ows that are higher than market value are reasonable;
 AAAAAAAAAAAAAAAA The duration and extent to which the amortised cost exceeds fair value; this factor provides an indication of how the contractual 
cash fl ows and effective interest rate of a fi nancial asset compares with the implicit market estimate of cash fl ows and the risk 
attaching to a ‘fair value’ measurement. The length of time for which that level of difference has been in place may also provide 
further evidence as to whether the market assessment implies an impairment loss has arisen; and

 AAAAAAAAAAAAAAAA The fi nancial condition and prospects of the issuer or other observable conditions that indicate the investment may be impaired. 

If a loss event that will have a detrimental effect on cash fl ows is identifi ed an impairment loss in the income statement is recognised. 
The loss recognised is determined as the difference between the book cost and the fair value of the relevant impaired securities. This 
loss comprises the effect of the expected loss of contractual cash fl ows and any additional market-price-driven temporary reductions 
in values.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

167

For Jackson’s residential mortgage-backed and other asset-backed securities, all of which are classifi ed as available-for-sale, the 
model used to analyse cash fl ows begins with the current delinquency experience of the underlying collateral pool for the structure, 
by applying assumptions about how much of the currently delinquent loans will eventually default, and multiplying this by an assumed 
loss severity. Additional factors are applied to anticipate ageing effects. After applying a cash fl ow simulation an indication is obtained 
as to whether or not the security has suffered, or is anticipated to suffer, contractual principal or interest payment shortfalls. If a 
shortfall applies an impairment charge is recorded. The difference between the fair value and book cost for unimpaired securities 
designated as available-for-sale, is accounted for as unrealised gains or losses, with the movements in the accounting period being 
included in other comprehensive income.

The Group’s review of fair value involves several criteria, including economic conditions, credit loss experience, other 

issuer-specifi c developments and future cash fl ows. These assessments are based on the best available information at the time. 
Factors such as market liquidity, the widening of bid/ask spreads and a change in cash fl ow assumptions can contribute to future 
price volatility. If actual experience differs negatively from the assumptions and other considerations used in the consolidated 
fi nancial statements, unrealised losses currently in equity may be recognised in the income statement in future periods. 
Additional details on the impairments of the available-for-sale securities of Jackson are described in notes D3 and G5.

ii  Assets held at amortised cost
Except for certain loans of the UK insurance operations and Jackson National Life, which are accounted for on a fair value through 
profi t and loss basis, and as described below, fi nancial assets classifi ed as loans and receivables under IAS 39 are carried at amortised 
cost using the effective interest rate method. The loans and receivables include loans collateralised by mortgages, deposits and loans 
to policyholders. In estimating future cash fl ows, the Group looks at the expected cash fl ows of the assets and applies historical loss 
experience of assets with similar credit risks that has been adjusted for conditions in the historical loss experience which no longer 
exist or for conditions that are expected to arise. The estimated future cash fl ows are discounted using the fi nancial asset’s original 
or variable effective interest rate and exclude credit losses that have not yet been incurred. 

The risks inherent in reviewing the impairment of any investment include: the risk that market results may differ from expectations, 
facts and circumstances may change in the future and differ from estimates and assumptions, or the Group may later decide to sell the 
asset as a result of changed circumstances.

Certain mortgage loans of the UK insurance operations and, consequent upon the purchase of REALIC in 2012, policy loans held 

to back funds withheld under reinsurance arrangements have been designated at fair value through profi t and loss as these loan 
portfolios are managed and evaluated on a fair value basis. 

Insurance contracts
Product classifi  cation
IFRS 4 requires contracts written by insurers to be classifi ed as either ‘insurance contracts’ or ‘investment contracts’ depending on the 
level of insurance risk transferred. Insurance risk is a pre-existing risk, other than fi nancial risk, transferred from the contract holder to 
the contract issuer. If signifi cant insurance risk is transferred by the contract then it is classifi ed as an insurance contract. Contracts that 
transfer fi nancial risk but not signifi cant insurance risk are termed investment contracts. Furthermore, some contracts, both insurance 
and investment, contain discretionary participating features representing the contractual right to receive additional benefi ts as a 
supplement to guaranteed benefi ts: 

a  That are likely to be a signifi cant portion of the total contract benefi ts;
b  Whose amount or timing is contractually at the discretion of the insurer; and
c  That are contractually based on asset or fund performance, as discussed in IFRS 4.

IFRS 4 permits the continued usage of previously applied GAAP for insurance contracts and investment contracts with discretionary 
participating features. Except for UK regulated with-profi ts funds, as described subsequently in section A3(2)(a), this basis has been 
applied by the Group. 

For investment contracts that do not contain discretionary participating features, IAS 39 and, where the contract includes an 
investment management element, IAS 18,’Revenue’, apply measurement principles to assets and liabilities attaching to the contract.

Valuation assumptions
i  Contracts of with-profi  ts funds
For UK regulated with-profi ts funds, the contract liabilities are valued by reference to the UK Financial Services Authority’s (FSA) 
realistic basis as described in section A3(2)(a). This basis has the effect of placing a value on the liabilities of UK with-profi ts contracts, 
which refl ects the amounts expected to be paid based on the current value of investments held by the with-profi ts funds and current 
circumstances. An explanation of the basis of liability measurement is contained in section A3(2)(a).

The Group’s other with-profi ts contracts are written in with-profi ts funds that operate in some of the Group’s Asian subsidiaries. 

The liabilities for these contracts and those of Prudential Annuities Limited, which is a subsidiary company of the PAC with-profi ts 
fund, are determined differently. For these contracts the liabilities are estimated using actuarial methods based on assumptions 
relating to premiums, interest rates, investment returns, expenses, mortality and surrenders. The assumptions to which the estimation 
of these reserves is particularly sensitive are the interest rate used to discount the provision and the assumed future mortality 
experience of policyholders. 

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168

Financial statements  Prudential plc Annual Report 2012

A:   Background and accounting policies continued

A4:  Critical accounting estimates and judgements continued

ii  Other contracts
Contracts, other than those of with-profi ts funds, are written by shareholder-backed operations of the Group. The signifi cant 
shareholder-backed product groupings and the factors that may signifi cantly affect IFRS results due to experience against 
assumptions or changes of assumptions vary signifi cantly between business units. For some types of business the effect of changes 
in assumptions may be signifi cant, whilst for others, due to the nature of the product, assumption setting may be of less signifi cance. 
The nature of the products and the signifi cance of assumptions are discussed in notes D2, D3 and D4. 

UK insurance operations
From the perspective of shareholder results the key sensitivity for UK insurance operations are the assumptions for allowance for 
credit risk and mortality for UK annuity business. 

Jackson
With the exception of institutional products and an incidental amount of business for annuity certain contracts, which are accounted 
for as investment contracts under IAS 39, all of Jackson’s contracts are accounted for under IFRS 4 as insurance contracts by applying 
US GAAP, the previous GAAP used before IFRS adoption. The accounting requirements under these standards and the effect of 
changes in valuation assumptions are considered below for fi xed annuity, variable annuity and traditional life insurance contracts.

Fixed annuity contracts, which are investment contracts under US GAAP terminology, are accounted for by applying in the fi rst 
instance a retrospective deposit method to determine the liability for policyholder benefi ts. This is then augmented by potentially 
three additional amounts, namely deferred income, any amounts previously assessed against policyholders that are refundable on 
termination of the contract, and any premium defi ciency, ie any probable future loss on the contract. These types of contracts contain 
considerable interest rate guarantee features. Notwithstanding the accompanying market risk exposure, except in the circumstances 
of interest rate scenarios where the guarantee rates included in contract terms are higher than crediting rates that can be supported 
from assets held to cover liabilities, the accounting measurement of Jackson’s fi xed annuity products is not generally sensitive to 
interest rate risk. This position derives from the nature of the products and the US GAAP basis of measurement. 

Variable annuity contracts written by Jackson may provide for guaranteed minimum death, income or withdrawal benefi t features. 

In general terms, liabilities for these benefi ts are accounted for under US GAAP by using estimates of future benefi ts and fees under 
best estimate assumptions. 

For traditional life insurance contracts, provisions for future policy benefi ts are determined using assumptions as of the issue date 

as to mortality, interest, policy lapses and expenses plus provisions for adverse deviation.

Except to the extent of mortality experience, which primarily affects profi ts through variations in claim payments and the 

guaranteed minimum death benefi t reserves, the profi ts of Jackson are relatively insensitive to changes in insurance risk. This refl ects 
the principally spread and fee-based nature of Jackson’s business.

Asia operations
The insurance products written in the Group’s Asia operations principally cover with-profi ts business, unit-linked business and other 
non-participating business. The results of with-profi ts business are relatively insensitive to changes in estimates and assumptions that 
affect the measurement of policyholder liabilities. As for the UK business, this feature arises because unallocated surplus is accounted 
for by the Group as a liability. The results of Asia unit-linked business are also relatively insensitive to changes in estimates or 
assumptions due to the matching of asset value and liability movements. For other Asia non-participating business the degree of 
sensitivity of results to changes in interest rates depends upon the degree to which the liabilities under the ‘grandfathered’ IFRS 4 
measurement basis refl ects market interest rates from period to period for example, for those countries, such as those applying 
US GAAP, the results can be more sensitive as the effect of interest rate movements on the backing investments may not be offset 
by liability movements due to the US GAAP basis of measurement of insurance contracts.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

169

Deferred acquisition costs for insurance contracts
Except for acquisition costs of with-profi ts contracts of the UK regulated with-profi ts funds, which are accounted for under the 
realistic FSA regime, costs of acquiring new insurance business are accounted for in a way that is consistent with the principles of the 
ABI SORP with deferral and amortisation against margins in future revenues on the related insurance policies. Costs of acquiring new 
insurance business, principally commissions, marketing and advertising and certain other costs associated with policy insurance and 
underwriting that are not reimbursed by policy charges, are specifi cally identifi ed and capitalised as part of deferred acquisition costs 
(DAC). In general, this deferral is presentationally shown by an explicit carrying value for DAC in the balance sheet. However, in some 
Asia operations the deferral is implicit through the reserving methodology. The recoverability of the explicitly and implicitly deferred 
acquisition costs is measured and are deemed impaired if the projected margins are less than the carrying value. To the extent that the 
future margins differ from those anticipated, then an adjustment to the carrying value will be necessary.

For UK regulated with-profi ts funds where the realistic FSA regime is applied, the basis of setting liabilities is such that it would 

be inappropriate for acquisition costs to be deferred, therefore these costs are expensed as incurred. The majority of the UK 
shareholder-backed business is individual and group annuity business where the incidence of acquisition costs is negligible.

The deferral and amortisation of acquisition costs is of most relevance to the Group’s results for Jackson and Asia operations. 

The DAC for Jackson and some Asia operations is determined with reference to US GAAP principles.

Jackson
Under IFRS 4, the Group applies ‘grandfathered’ US GAAP for measuring the insurance assets and liabilities of Jackson. In the case 
of Jackson term business, acquisition costs are deferred and amortised in line with expected profi ts. For interest-sensitive business, 
the key assumption is the long-term spread between the earned rate on investments and the rate credited to policyholders, which 
is based on an annual spread analysis. In addition, expected gross profi ts depend on mortality assumptions, assumed unit costs and 
terminations other than deaths (including the related charges), all of which are based on a combination of Jackson’s actual industry 
experience and future expectations. A detailed analysis of actual mortality, lapse and expenses experience is performed using 
internally developed experience studies. 

For US variable annuity business the key assumption is the investment return from the separate accounts, which for 2012 and 2011 

was 8.4 per cent per annum (after deduction of external fund management fees) determined using a mean reversion methodology. 
Under the mean reversion methodology, projected returns over the next fi ve years are fl exed (subject to capping) so that, combined 
with the actual rates of return for the current and the previous two years the 8.4 per cent rate is maintained. The projected rates of 
return are capped at no more than 15 per cent for each of the next fi ve years. Further details are explained in note D3(e). These returns 
affect the level of future expected profi ts through their effects on the fee income with consequential impact on the amortisation 
of DAC. 

The level of acquisition costs carried in the statement of fi nancial position is also sensitive to unrealised valuation movements 

on debt securities held to back the liabilities and solvency capital. Further details are explained in notes D3(e) and H1.

As explained in note A5, the Group has adopted the US Financial Accounting Standards Board measurement and recognition 

requirements in Accounting Standards update No 2010-26 on ‘Accounting for Costs Associated with Acquiring or Renewing 
Insurance Contracts’ (the ‘Update’) from 1 January 2012 into its IFRS reporting for the results of Jackson and those Asia operations 
whose IFRS insurance assets and liabilities are measured principally by reference to US GAAP principles. Under the Update insurers 
are required to capitalise only those incremental costs directly relating to acquiring a contract from 1 January 2012. For Group IFRS 
reporting Prudential has chosen to apply this new basis retrospectively for the results of these operations. 

On adoption of the new DAC policy for Jackson the deferred costs balance for business in force at 31 December 2011 was 
retrospectively reduced from £3,880 million to £3,095 million (31 December 2010: DAC balance reduced from £3,543 million 
to £2,829 million). 

Asia operations
For those territories applying US GAAP to insurance assets and liabilities, as permitted by the ABI SORP, principles similar to those set 
out in the Jackson paragraph above are applied to the deferral and amortisation of acquisition costs. For other territories in Asia, the 
general principles of the ABI SORP are applied with, as described above, deferral of acquisition costs being either explicit or implicit 
through the reserving basis.

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170

Financial statements  Prudential plc Annual Report 2012

A:   Background and accounting policies continued

A5:  New accounting pronouncements

The following standards, interpretations and amendments have either been adopted for the fi rst time in 2012 or have been issued but 
are not yet effective in 2012, including those which have not yet been adopted in the EU. This is not intended to be a complete list as 
only those standards, interpretations and amendments that could have an impact upon the Group’s fi nancial statements have been 
discussed.

a  Accounting pronouncements adopted in 2012
Amendments to IFRS 7, ‘Financial instruments: Disclosures – Transfers of fi  nancial assets’
The amendments introduce new disclosure requirements about transfers of fi nancial assets which include disclosures for fi nancial 
assets that are not derecognised in their entirety and fi nancial assets that are derecognised in their entirety but for which the entity 
retains continuing involvement. The adoption of these amendments did not have a signifi cant impact on the Group’s disclosures.

Amendments to IAS 12, ‘Income taxes’
These amendments require the measurement of deferred tax assets and liabilities arising from investment properties and plant, 
property and equipment valued at fair value on the presumption that the carrying amount of the asset will be, normally, recovered 
through sale. The adoption of these amendments did not have a material effect on the Group’s fi nancial statements.

b  Adoption of updated US GAAP reporting requirements for Group IFRS reporting in 2012
Background
In October 2010, the Emerging Issues Task Force of the US Financial Accounting Standards Board issued update No 2010-26 on 
‘Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts’ (the ‘Update’). The Update was issued to address 
perceived diversity in practices by companies preparing fi nancial statements in accordance with US GAAP as regards the types of 
acquisition costs being deferred. Under US GAAP, costs that can be deferred and amortised are those that ‘vary with and are primarily 
related to the acquisition of insurance contracts’. The Update requires insurers to capitalise only those incremental costs directly 
relating to acquiring a contract for fi nancial statements for reporting periods beginning after 15 December 2011. All other indirect 
acquisition expenses are required to be charged to the income statements as incurred expenses. Accordingly, the main impact of the 
Update is to disallow insurers from deferring costs that are not directly related to successful sales.

The Group’s IFRS accounting policies include that under IFRS 4, ‘Insurance Contracts’, insurance assets and liabilities other than 
those for UK regulated with-profi ts funds, are measured using the GAAP basis applied prior to IFRS adoption in 2005. On this basis 
insurance assets and liabilities are measured under the UK Modifi ed Statutory Basis (MSB) which was codifi ed by the Statement 
of Recommended Practice (SORP) on accounting for insurance business issued by the Association of British Insurers (ABI) in 2003. 
The SORP also permits the use of local GAAP subject to the requirement for adjustments to be made to ensure suffi cient consistency 
of measurement under the UK GAAP framework under which the SORP was developed. 

In applying this overarching basis, the Group has chosen to apply US GAAP for measuring the insurance assets and liabilities of 
Jackson. In addition, for the Group’s operations in India, Japan, Taiwan and, until 2012, Vietnam*, where the local GAAP basis would 
not be appropriate as the start point for deriving MSB insurance asset and liabilities, the measurement has been determined 
substantially by reference to US GAAP requirements. 

For 2012, the Group had the option to either continue with its current basis of measurement or improve its accounting policy 
under IFRS 4 to acknowledge the issuance of the Update. Prudential has chosen to improve its accounting policy in 2012 to apply the 
US GAAP update, on a retrospective basis, to the results of Jackson and the affected Asia operations.

The 2011 comparatives in these consolidated fi nancial statements have been adjusted accordingly for the retrospective application 

of this Update.

*  Separately from the DAC change noted above, in Vietnam, the Company has improved its estimation basis for liabilities in 2012 from one determined substantially 
by reference to US GAAP requirements. Aft  er making this change, the estimation basis for Vietnam is aligned substantially with that used in Singapore, Malaysia 
and some other Asia operations. 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

171

Eff  ect of the change in accounting policy
(a)  The effect of the change in accounting policy for deferred acquisition costs (DAC) on the income statement, earnings per share, 

comprehensive income, changes in equity and statement of fi nancial position is shown in the tables below: 

Consolidated income statement

Year ended 31 December

Total revenue, net of reinsurance
Acquisition costs and other expenditure
Total other charges, net of reinsurance

Profi t before tax (being tax attributable to 

shareholders’ and policyholders’ returns)
(Less) Add tax (charge) credit attributable to 

policyholders’ returns

Profi t before tax attributable to shareholders
Total tax charge attributable to policyholders 

and shareholders

Adjustment to remove tax charge (credit) 
attributable to policyholders’ returns

Tax charge attributable to shareholders’ returns

Profi  t for the year

Profi  t for the year attributable to 

equity holders of the Company

Earnings per share (in pence)
Based on profi t attributable to the equity 

holders of the Company:
Basic
Diluted

2012  £m

2011  £m

Under 
 previous 
policy

55,476 
(5,908)
(46,233)

Eff  ect of 
change 

– 
(147)
–

Under 
 new 
 policy 

55,476 
(6,055)
(46,233)

As reported
under 
 previous 
policy

36,506 
(5,005)
(29,575)

Eff  ect of 
change 

– 
(115)
– 

Under 
 new 
 policy 

36,506 
(5,120)
(29,575)

3,335 

(147)

3,188 

1,926 

(115)

1,811 

(378)

2,957 

(1,039)

378 
(661)

2,296 

– 

(378)

17 

– 

17 

(147)

2,810 

1,943 

(115)

1,828 

48 

– 
48 

(991)

378 
(613)

(432)

(17)
(449)

40 

– 
40 

(392)

(17)
(409)

(99)

2,197 

1,494 

(75)

1,419 

2,296 

(99)

2,197 

1,490 

(75)

1,415 

90.4p
90.3p

(3.9)p
(3.9)p

86.5p
86.4p

58.8p
58.7p

(3.0)p
(3.0)p

55.8p
55.7p

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172

Financial statements  Prudential plc Annual Report 2012

A:   Background and accounting policies continued

A5:  New accounting pronouncements continued

Consolidated statement of comprehensive income and statement of changes in equity 

Year ended 31 December

Profi t for the year
Exchange movements on foreign operations and 
net investment hedges, net of related tax
Unrealised valuation movements on securities 
of US insurance operations classifi ed as 
available-for-sale

Related change in amortisation of deferred 

income and acquisition costs

Related tax
Net unrealised gains

Total comprehensive income for the year

Total comprehensive income for the year 
attributable to equity holders of the 
Company

Shareholders’ equity:
Net increase in shareholders’ equity
At beginning of year

At end of year

Consolidated statement of fi  nancial position 

Year ended 31 December

Assets
Deferred acquisition costs and other intangible 

assets attributable to shareholders

Total other assets

Total assets

Liabilities
Deferred tax liabilities
Total other liabilities

Total liabilities

Equity
Shareholders’ equity
Non-controlling interests

Total equity

2012  £m

2011  £m

Under 
 previous 
policy

2,296 

(236)

862 

(314)
(190)
358 

2,418 

Eff  ect of 
change 

(99)

20 

– 

44 
(15)
29 

(50)

Under 
 new 
 policy 

2,197 

As reported
under 
 previous 
policy 

1,494 

(216)

(100)

862 

(270)
(205)
387 

811 

(331)
(168)
312 

2,368 

1,706 

Eff  ect of 
change 

(75)

(5)

– 

56 
(19)
37 

(43)

Under 
 new 
 policy 

1,419 

(105)

811 

(275)
(187)
349 

1,663 

2,418 

(50)

2,368 

1,702 

(43)

1,659 

1,845 
9,117 

10,962 

(50)
(553)

(603)

1,795 
8,564 

10,359 

1,086 
8,031 

9,117 

(43)
(510)

(553)

1,043 
7,521 

8,564 

2012  £m

2011  £m

Under 
 previous 
policy

Eff  ect of 
change 

Under 
 new 
 policy 

As reported
under 
 previous 
policy 

Eff  ect of 
change 

Under 
 new 
 policy 

5,173 
305,986 

311,159 

4,273 
295,919 

300,192 

(906)
– 

4,267 
305,986 

5,069 
268,511

(906)

310,253 

273,580

(303)
– 

3,970 
295,919 

4,211 
260,209 

(303)

299,889 

264,420 

10,962 
5 

10,967 

(603)
– 

(603)

10,359 
5 

10,364 

9,117 
43 

9,160

(835)
– 

(835)

(282)
– 

(282)

(553)
– 

(553)

4,234 
268,511 

272,745 

3,929 
260,209 

264,138 

8,564 
43 

8,607 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

173

(b)  The effect of the change in accounting policy for deferred acquisition costs on the Group’s supplementary analysis of profi t is 

shown in the table below:

Segment disclosure – profi  t before tax 

Year ended 31 December

Operating profi  t based on longer-term 

investment returns

Asia insurance operationsnote (i)
US insurance operationsnote (ii)
Other operations

Total 
Short-term fl uctuations in investment returns on 

shareholder-backed business

Shareholders’ share of actuarial and other gains 

and losses on defi ned benefi t pension 
schemes

Gain on dilution of Group’s holdings
Amortisation of acquisition accounting 

adjustments arising on the purchase of 
REALIC

Profi  t before tax attributable to shareholders

Basic EPS from operating profi t based on 

longer-term investment returns after tax and 
non-controlling interests

Basic EPS based on total profi t after tax and 

non-controlling interests

2012  £m

2011  £m

Under 
 previous 
policy

Eff  ect of 
change 

Under 
 new 
 policy 

As reported
under 
 previous 
policy 

Eff  ect of 
change 

Under 
 new 
 policy 

704 
651 
672 

2,027 

(220)

21 
– 

– 

922 
1,081 
656 

2,659 

225 

50 
42 

(19)

2,957 

(9)
(117)
– 

(126)

(21)

– 
– 

– 

913 
964 
656 

704 
694 
672 

2,533 

2,070 

204 

(148)

50 
42 

(19)

21 
– 

– 

– 
(43)
– 

(43)

(72)

– 
– 

– 

(147)

2,810 

1,943 

(115)

1,828 

80.2p

(3.4)p

76.8p

63.9p

(1.1)p

62.8p

90.4p

(3.9)p

86.5p

58.8p

(3.0)p

55.8p

Notes on the eff  ect of the change in the accounting policy on operating profi  t based on longer-term investment returns
(i) 

Asia insurance operations

New business

Acquisition costs on new contracts not deferred under the new policy

Business in force at beginning of period

Reduction in amortisation on reduced DAC balance under the new policy

Total

(ii)  US insurance operations

New business

Acquisition costs on new contracts not deferred under the new policy

Business in force at beginning of period

Reduction in amortisation on reduced DAC balance under the new policy

Total

Eff  ect of change

2012  £m

2011  £m

(14)

5 

(9)

(16)

16

– 

Eff  ect of change

2012  £m

2011  £m

(174)

57 

(117)

(156)

113 

(43)

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174

Financial statements  Prudential plc Annual Report 2012

A:   Background and accounting policies continued

A5:  New accounting pronouncements continued

c  Accounting pronouncements endorsed by the EU but not yet eff  ective
The following accounting pronouncements potentially relevant to the Group have been issued and endorsed for use in the EU but are 
not mandatory for adoption for the 31 December 2012 year end. 

Amendments to IAS 19, ‘Employee benefi  ts’
In June 2011, the IASB published amendments to IAS 19 on accounting for pensions and other post-employment benefi ts effective 
from annual periods beginning on or after 1 January 2013. The key revisions to the standard are:

 AAAAAAAAAAAAAAAA The removal of the corridor option for actuarial gains and losses 

The Group does not apply the corridor option, therefore, its removal has no impact to the Group; 

 AAAAAAAAAAAAAAAA Presentation of actuarial gains and losses

 The Group currently presents actuarial gains and losses in the income statement. Under the revised standard actuarial gains and 
losses will be presented in ‘other comprehensive income’. Details of the 2012 and 2011 actuarial gains and losses on the current 
basis are shown in note I3;

 AAAAAAAAAAAAAAAA The replacement of the expected return on plan assets with an amount based on the liability discount rate in the determination of 

pension costs
 This revision alters the pension costs included in the Group’s income statement with a corresponding equal and opposite effect 
on the actuarial gains and losses included in other comprehensive income. The effect of this change for Prudential is not expected 
to be signifi cant; and

 AAAAAAAAAAAAAAAA Enhanced disclosures, specifi cally on risks arising from defi ned benefi t plans.

Adoption of the revised IAS 19 standard will have no impact on shareholders’ equity.

Standards on joint arrangements and disclosures: IFRS 11, ‘Joint arrangements’, IFRS 12, ‘Disclosures of interest in other entities’ 
and IAS 28, ‘Investments in associates and joint ventures’
In May 2011, the IASB issued IFRS 11, ‘Joint arrangements’ to replace IAS 31, ‘Interests in Joint Ventures’. The standard also 
incorporates the guidance contained in related interpretation in SIC 13, Jointly Controlled Entities – Non-Monetary Contributions by 
Venturers. The standard requires a joint venture to be recognised as an investment and be accounted for using the equity method in 
accordance with IAS 28. The attaching changes to disclosure requirements for parties to joint arrangements are specifi ed in IFRS 12, 
‘Disclosures of interest in other entities’, which replaces the disclosure requirements of IAS 28, ‘Investments in associates and joint 
ventures’ and IAS 31, ‘Interests in Joint Ventures’.

The standards are effective from annual periods beginning on or after 1 January 2013 for IFRS as issued by the IASB and 
1 January 2014 for IFRS as endorsed by the EU but with early adoption permitted. The Group’s investments in joint ventures are 
currently accounted for using proportionate consolidation. At 31 December 2012, this approach gave rise to consolidated gross 
assets and liabilities for the joint ventures of £3,946 million and £ 3,595 million respectively. With the application of IFRS 11, the 
Group’s investments in joint ventures will be accounted for on a single line equity method thus giving rise at 31 December 2012 to 
a net interest of £351 million included within gross assets. 

Similarly, the 2012 gross revenue and charges of £1,040 million and £942 million respectively, which are currently included 
on a line-by-line basis within the income statement will, after adoption of the standard, be presented as a single net contribution 
of £98 million. As a consequence, the standard will also have a small impact on profi t before tax as the tax on the profi ts of the joint 
ventures will no longer be presented in the tax line, instead the tax charges will be required to be netted against the Group’s share 
of joint ventures’ income included in profi t before tax. The tax charges for 2012 for the Group’s share of joint ventures’ income was 
£19 million. Adoption of the standard will have no impact on net of tax profi ts or shareholders’ equity.

Standards on consolidation and disclosures: IFRS 10, ‘Consolidated fi  nancial statements’, IFRS 12, ‘Disclosures of interest in other 
entities’ and IAS 27, ‘Separate fi  nancial statements’
In May 2011, the IASB issued these three standards to replace IAS 27, ‘Consolidated and separate fi nancial statements’ and SIC 12, 
‘Consolidation – Special Purpose Entities’.

The standards are effective from annual periods beginning on or after 1 January 2013. The standards are expected to have a minor 

impact on the Group’s assessment of its interests in investment funds (including OEICs and unit trusts) and is likely to increase the 
number of funds consolidated. The Group is currently determining those additional funds that will require consolidation under the 
requirements of IFRS 10 and the effect of retrospective adjustment to comparative results. The principal effect will be to ‘gross up’ the 
consolidated balance sheet for: 

(i)   The difference between the net value of the newly consolidated assets and liabilities and the previous carrying value for the 

Group’s interest; and 

(ii) The equal and opposite liability or minority interest for the external parties’ interests in the funds.

The grossing up effect on the 2012 statement of fi nancial position is not expected to exceed £1 billion. Adoption of the standard 
is expected to have an insignifi cant effect on the retrospectively adjusted comparative 2012 profi t and shareholders’ equity in 
the 2013 results.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

175

IFRS 13, ‘Fair value measurement’
In May 2011, the IASB issued IFRS 13, ‘Fair value measurement’ standard which creates a uniform framework to explain how to 
measure fair value and aims to enhance fair value disclosures, but it does not change when to measure fair value or require additional 
fair value measurements. The standard requires additional disclosure on the fair value of non-fi nancial assets and liabilities and 
enhanced disclosures of recurring level 3 fair value measurements.

The standard is effective from annual periods beginning on or after 1 January 2013, with no adjustment to comparative results. The 
Group is currently assessing the impact of the standard but it is not expected to have a material impact on the fair value measurement 
of the Group’s assets and liabilities. Disclosures will be enhanced in providing detail of the methodology and underlying assumptions 
used to determine fair value of the Group’s assets and liabilities, in line with the new requirements.

Amendments to IAS 1, ‘Presentation of fi  nancial statements’
These amendments, effective on or after 1 January 2013, change the requirement for the disclosure of items presented in other 
comprehensive income, requiring items to be presented separately based on whether or not they may be recycled to profi t or loss in 
the future. The Group is expecting the amendments to be purely presentational with no signifi cant impact on the Group’s results and 
fi nancial position.

Off  setting Financial Assets and Financial Liabilities (Amendments to IAS 32, ‘Financial instruments: Presentation’ and IFRS 7, 
‘Financial instruments: Disclosures’)
The two amendments, effective on or after 1 January 2013 and 2014, respectively clarifi es the offsetting criteria for fi nancial assets 
and fi nancial liabilities in the statement of fi nancial position. The Group is currently assessing the impact of these amendments.

d  Accounting pronouncements not yet endorsed by the EU
The following accounting pronouncement potentially relevant to the Group has been issued but not yet endorsed for use in the EU.

IFRS 9, ‘Financial instruments: Classifi  cation and measurement’
The new standard, effective on or after 1 January 2015, will automatically replace IAS 39, ‘Financial Instruments – Recognition and 
measurement’. Under the new requirements the classifi cation and hence measurement of fi nancial assets would be on two bases, 
either amortised cost or fair value through profi t or loss, rather than the existing four bases of classifi cation. These requirements 
maintain the existing amortised cost measurement for most liabilities but will require changes in fair value due to changes in the 
entity’s own credit risk to be recognised in the other comprehensive income (OCI) section of the comprehensive income statement, 
rather than within profi t or loss for liabilities measured at fair value. On 28 November 2012, the IASB released an Exposure Draft 
proposing amendments to IAS 9. The proposed changes would introduce a fair value through other comprehensive income (FVOCI) 
category which would include certain fi nancial assets that contain contractual cash fl ows that are solely payments of principal and 
interest and are held in a business model in which assets are managed both in order to collect contractual cash fl ows and for sale. 
The Group is still assessing the full impact of this standard.

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176

Financial statements  Prudential plc Annual Report 2012

B:   Summary of results  

B1:  Segment disclosure – profi  t before tax

The determination of the operating segments and performance measure of the operating segments of the Group are as detailed in 
note A3(2)(d). Further segmentation of the income statement is provided in note F1 of these fi nancial statements.

Note

2012  £m

2011*  £m

Asia operations 
Insurance operations notes (i), (ii)

Operating result before gain on sale of stake in China Life of Taiwan
Gain on sale of stake in China Life of Taiwan

Total Asia insurance operations
Development expenses

Total Asia insurance operations after development expenses
Eastspring Investments

Total Asia operations

US operations
Jackson (US insurance operations) notes (i),(ii),(iii)
Broker-dealer and asset management 

Total US operations

UK operations
UK insurance operations: notes (i),(ii)

Long-term business
General insurance commission note (v)

Total UK insurance operations
M&G

Total UK operations

Total segment profi  t

Other income and expenditure 
Investment return and other income
Interest payable on core structural borrowings 
Corporate expenditure

Total 

RPI to CPI infl ation measure change on defi ned benefi t pension schemes note (vi)
Solvency II implementation costs
Restructuring costs note (vii)

Operating profi t based on longer-term investment returns 
Short-term fl uctuations in investment returns on shareholder-backed business note (viii)
Shareholders' share of actuarial and other gains and losses on defi ned benefi t pension 

schemes note (ix)

Gain on dilution of Group's holdings 
Amortisation of acquisition accounting adjustments arising on the purchase of REALIC

I2
I1

869 
51 

920 
(7)

913 
75 

988 

964 
39 

1,003 

703 
33 

736 
371 

1,107 

3,098 

13 
(280)
(231)

(498)

– 
(48)
(19)

2,533 
204 

50 
42 
(19)

709 
– 

709 
(5)

704 
80 

784 

651 
24 

675 

683 
40 

723 
357 

1,080 

2,539 

22 
(286)
(219)

(483)

42 
(55)
(16)

2,027 
(220)

21 
– 
– 

Profi  t before tax attributable to shareholders 

2,810 

1,828 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

Notes
(i) 

Operating profi  t based on longer-term investment returns
The Group provides supplementary analysis of IFRS profi  t before tax attributable to shareholders so as to distinguish operating profi  t based on longer-term 
investment returns from other elements of total profi  t. Operating profi  t based on longer-term investment returns is the basis on which management 
regularly reviews the performance of Prudential’s segments as defi  ned by IFRS 8. Further discussion on the determination of operating profi  t based 
on longer-term investment returns is provided in note A3(2)(d). 

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

177

(ii) 

(iii) 

Eff  ect of changes to assumptions, estimates and bases of determining life assurance liabilities
The results of the Group’s long-term business operations are aff  ected by changes to assumptions, estimates and bases of preparation. 
These are described in notes D2(g), D3(g) and D4(g). 
Jackson operating results based on longer-term investment returns
IFRS basis operating profi  ts for US operations include the following amounts (net of related change in amortisation of deferred acquisition costs, where 
applicable) so as to derive longer-term investment returns. 

Debt securities:

Amortisation of interest-related realised gains and losses
Risk margin reserve charge for longer-term credit-related losses (see note (iv) below)

Equity type investments:
Longer-term returns

2012  £m

2011  £m

72 
(66)

54 

67 
(56)

51 

(iv)  The risk margin reserve (RMR) charge for longer-term credit-related losses included in operating profi t based on longer-term investment returns of Jackson 
for 2012 is based on an average annual RMR of 26 basis points (2011: 25 basis points) on average book values of US$47.6 billion (2011: US$44.4 billion) as 
shown below:

Moody’s rating category  
(or equivalent under NAIC ratings of MBS)

A3 or higher
Baa1, 2 or 3
Ba1, 2 or 3
B1, 2 or 3
Below B3

Total

2012

2011

 Average 
book 
value
US$m

23,129 
21,892 
1,604 
597 
342 

47,564 

RMR
% 

0.11 
0.26 
1.12 
2.82 
2.44 

0.26 

Annual expected loss

US$m

(26)
(56)
(18)
(17)
(8)

(125)

£m

(16)
(36)
(11)
(11)
(5)

(79)

 Average 
book 
value
US$m

21,255 
20,688 
1,788 
474 
211 

44,416 

RMR
% 

0.08 
0.26 
1.04 
3.01 
3.88 

0.25 

Annual expected loss

US$m

(17)
(54)
(19)
(14)
(8)

(112)

£m

(11)
(34)
(11)
(9)
(5)

(70)

Related change to amortisation of deferred acquisition 

costs (see below)

Risk margin reserve charge to operating profi t for 

longer-term credit-related losses

21 

13 

22 

14 

(104)

(66)

(90)

(56)

Consistent with the basis of measurement of insurance assets and liabilities for Jackson’s IFRS results, the charges and credits to operating profi  ts based 
on longer-term investment returns are partially off  set by related changes to amortisation of deferred acquisition costs.

(v)  General insurance commission

UK operations transferred its general insurance business to Churchill in 2002, with general insurance commission representing the commission received 
net of expenses for Prudential-branded general insurance products as part of this arrangement. 

(vi)  RPI to CPI infl  ation measure change

During 2011, the Group altered its infl  ation measure basis for future statutory increases to pension payments for certain tranches of its UK defi  ned benefi  t 
pension schemes. This refl  ected the UK Government’s decision to replace the basis of indexation from Retail Prices Index with Consumer Prices Index. 
This resulted in a credit to the operating profi  t before tax in 2011 of £42 million.

(vii)  Restructuring costs are incurred in the UK and represent one-off   expenses incurred in securing expense savings. 
(viii)  Short-term fl  uctuations in investment returns on shareholder-backed business.

Insurance operations:

Asia 
US 
UK 

Other operations: 

Economic hedge value movement
Other 

Total

2012  £m

2011*  £m

76 
(90)
136 

(32)
114 

204 

(92)
(167)
159 

– 
(120)

(220)

General overview of defaults
The Group did not experience any defaults on its shareholder-backed debt securities portfolio in 2012 or 2011.

Asia insurance operations
The positive short-term fl  uctuations of £76 million in 2012 refl  ects unrealised gains on bond assets following a fall in yields in the period. These gains more 
than off  set the impact of falling interest rates in Hong Kong and the transfer to operating profi  t of previously booked unrealised gains on the sale of the 
Group’s stake in China Life of Taiwan. The realised gain on the sale of the Group’s stake in China Life of Taiwan of £51 million is included in the Group’s 
operating profi  t based on longer-term investment returns as disclosed above.

The fl  uctuations of £(92) million in 2011 in part refl  ected equity market falls in Taiwan and negative unrealised value movement on the Group’s stake 

in China Life of Taiwan. 

B

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178

Financial statements  Prudential plc Annual Report 2012

B:   Summary of results continued

B1:  Segment disclosure – profi  t before tax continued

US insurance operations
The short-term fl  uctuations in investment returns for US insurance operations comprise the following items:

Short-term fl uctuations relating to debt securities:

Charges in the year:
  Defaults

Losses on sales of impaired and deteriorating bonds 
Bond write downs 
Recoveries/reversals

Total charges in the year note (a)
Less: Risk margin charge included in operating profi t based on longer-term investment returns note (iii) 

Interest-related realised gains:

Arising in the year
Less: amortisation of gains and losses arising in current and prior years to operating profi t based on longer-term 

investment returns

Related change to amortisation of deferred acquisition costs

Total short-term fl uctuations related to debt securities

Derivatives (other than equity-related): market value movements (net of related change to amortisation of deferred 

acquisition costs) note (b)

Net equity hedge results (principally guarantees and derivatives, net of related change to amortisation of deferred 

acquisition costs) note (c) 

Equity-type investments: actual less longer-term return (net of related change to amortisation of deferred acquisition 

costs) A3(d)(i)

Other items (net of related change to amortisation of deferred acquisition costs)

Total

2012  £m

2011*  £m

– 
(23)
(37)
13 

(47)
79 

32 

94 

(91)

3 

(3)

32 

135 

(302)

23 
22 

(90)

– 
(32)
(62)
42 

(52)
70 

18 

158 

(84)

74 

(3)

89 

554 

(788)

– 
(22)

(167)

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

Notes
(a)  The charges on the debt securities of Jackson comprise the following:

Residential mortgage-backed securities:

Prime (including agency)
Alt-A
Sub-prime

Total residential mortgage-backed securities
Corporate debt securities
Other

Total

2012  £m

 2011  £m

(4)
(1)
(3)

(8)
(14)
(25)

(47)

(25)
(1)
– 

(26)
(14)
(12)

(52)

(b) 

 The gain of £135 million (2011: gain of £554 million) is principally for the value movement of non-equity free-standing derivatives held to manage interest 
rate exposures, and for the GMIB reinsurance asset that is considered to be a derivative under IAS 39. 

(c) 

Under IAS 39, unless hedge accounting is applied value movements on derivatives are recognised in the income statement. For the derivatives 
 programme attaching to the general account business, the Group has continued its approach of not seeking to apply hedge accounting under IAS 39. 
This decision refl  ects the inherent constraints of IAS 39 for hedge accounting investments and life assurance assets and liabilities under ‘grandfathered’ 
US GAAP under IFRS 4.
 The amount of £(302) million (2011: £(788) million) relates to the net equity hedge accounting eff  ect of the equity-based derivatives and associated 
guarantee liabilities of Jackson’s variable and fi  xed index annuity business. The details of the value movements excluded from operating profi  t based on 
longer-term investment returns are as described in note C. The principal movements are for (i) value for free-standing and GMWB ‘not for life’ embedded 
derivatives, (ii) accounting values for GMDB and GMWB ‘for life’ guarantees, (iii) fee assessments and claim payments in respect of guarantee liabilities 
and (iv) related changes to DAC amortisation. In 2012, the charge of (£302) million principally refl  ects fair value movements on free-standing futures 
contracts and short-dated options. The movements included within the net equity hedge result include the eff  ect of lower interest rates for which the 
movement was particularly signifi  cant in 2011. The value movements on derivatives held to manage this and any other interest rate exposure are 
included in the £135 million (2011: £554 million) described above in note (b).

In addition to the items discussed above, for US insurance operations, included within the statement of comprehensive income is an increase in net
 unrealised gains on debt securities classifi  ed as available-for-sale of £862 million (2011: increase in net unrealised gains of £811 million). Temporary 
market value movements do not refl  ect defaults or impairments. Additional details on the movement in the value of the Jackson portfolio are included 
in note D3.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

179

UK Insurance operations
The gain on short-term fl  uctuations in investment returns for UK insurance operations of £136 million (2011: £159 million) principally refl  ect net investment 
gains arising in the year on fi  xed income assets backing the capital of the shareholder-backed annuity business. 

Economic hedge value movement
This item represents the costs on short-dated hedge contracts taken out in the fi  rst half of 2012 to provide downside protection against severe equity market 
falls through a period of particular uncertainty with respect to the Eurozone. The hedge contracts were terminated in the second half of 2012. 

Other operations 
Short-term fl  uctuations in investment returns for Other operations in 2012 of £114 million primarily represent unrealised fair value movements on 
Prudential Capital’s bond portfolio. Short-term fl  uctuations in investment returns for Other operations in 2011 of £(120) million represent unrealised value 
movements on investments, including centrally held swaps to manage foreign exchange and certain macroeconomic exposures of the Group.

(ix)  Shareholders’ share of actuarial and other gains and losses on defi  ned benefi  t pension schemes

2012  £m

2011  £m

Actuarial gains and losses
Actual less expected return on scheme assets
Experience gains on scheme liabilities
(Losses) gains on changes of assumptions for scheme liabilities

Less: amount attributable to the PAC with-profi ts sub-fund

Other gains and losses
One-off uplift to recognise a portion of PSPS surplus
Movement in the provision for defi cit funding of PSPS
Less: amount attributable to the PAC with-profi ts sub-fund

Total

11 
15 
(40)

(14)
15 

1 

164 
– 
(115)

49 

50 

9 
19 
12 

40 
(18)

22 

– 
(4)
3 

(1)

21 

The actuarial gains and losses shown in the table above relate to the Prudential Staff   Pension Scheme (PSPS), and the Scottish Amicable and M&G schemes. 
The amounts did not include actuarial gains and losses for the Prudential Staff   Pension Scheme, for which the Group has not recognised a substantial 
portion of its interest in the scheme’s underlying surplus.

For the 2011 comparatives, the shareholders’ share of actuarial and other gains and losses on defi  ned benefi  t pension schemes comprises the aggregate 
eff  ect of actual less expected returns on scheme assets, experience gains and losses, the eff  ect of changes in assumptions and altered provisions for defi  cit 
funding, where relevant. For 2012, these items also apply. However, the shareholders’ share of actuarial and other gains and losses on defi  ned benefi  t 
pension schemes also includes £49 million for the eff  ect of partial recognition of surplus of the main Prudential Staff   Pension Scheme. This credit arose 
from an altered funding arrangement following the 5 April 2011 triennial valuation. Further details on the Group’s defi  ned benefi  t pension schemes are 
shown in note I3.

B2:  Earnings per share

Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number 
of ordinary shares outstanding during the year, excluding those held in employee share trusts and consolidated unit trusts and open 
ended investment companies (OEICs), which are treated as cancelled.

For diluted earnings per share, the weighted average number of shares in issue is adjusted to assume conversion of all dilutive 
potential ordinary shares. The Group’s only class of potentially dilutive ordinary shares are those share options granted to employees 
where the exercise price is less than the average market price of the Company’s ordinary shares during the year. No adjustment is 
made if the impact is anti-dilutive overall.

Earnings per share are calculated based on earnings attributable to ordinary shareholders, after related tax and non-controlling 

interests. 

Based on operating profi t based on longer-term investment 

returns

Short-term fl uctuations in investment returns on 

shareholder-backed business

Shareholders’ share of actuarial and other gains and losses 

on defi ned benefi t pension schemes

Gain on dilution of Group's holdings
Amortisation of acquisition accounting adjustments arising 

on the purchase of REALIC

Based on profi t  for the year

2012

Note

Before
 tax
note B1
£m 

Tax
note F5
£m 

Non-
controlling
interests

Net of tax
and non-
controlling
interests

Basic 
earnings
 per share

Diluted
 earnings
 per share

£m

£m

pence 

pence 

B1

B1
I2

I1

2,533 

(582)

204 

50 
42 

(26)

(12)
– 

(19)

7 

2,810 

(613)

–

– 

– 
– 

– 

–

1,951 

76.8p

76.7p

178 

7.0p

7.0p

38 
42 

1.5p
1.7p

1.5p
1.7p

(12)

(0.5)p

(0.5)p

2,197 

86.5p

86.4p

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180

Financial statements  Prudential plc Annual Report 2012

B:   Summary of results continued

B2:  Earnings per share continued

2011*  £m

Note

Before
 tax
  note B1
£m 

Tax
      note F5
£m 

Non-
controlling
interests

Net of tax
and non-
controlling
interests

Basic 
earnings
 per share

Diluted
 earnings
 per share

£m

£m

pence 

pence 

Based on operating profi t based on longer-term investment 

returns

Short-term fl uctuations in investment returns on 

shareholder-backed business

Shareholders’ share of actuarial and other gains and losses 

on defi ned benefi t pension schemes

2,027 

(433)

(4)

1,590 

62.8p

62.7p

B1

B1

(220)

21 

29 

(5)

–

– 

(191)

(7.6)p

(7.6)p

16 

0.6p

0.6p

Based on profi t for the year

1,828 

(409)

(4)

1,415 

55.8p

55.7p

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

Number of shares
A reconciliation of the weighted average number of ordinary shares used for calculating basic and diluted earnings per share is set out 
as below:

Weighted average shares for calculation of basic earnings per share
Shares under option at end of year
Number of shares that would have been issued at fair value on assumed option exercise

Weighted average shares for calculation of diluted earnings per share

B3:  Dividends

Dividends declared and paid in reporting year
Parent company:

Interim dividend (2012: 8.40p; 2011: 7.95p)
Final dividend for prior period (2012: 17.24p; 2011: 17.24p)

Total

2012 
millions

2011 
millions

2,541 
9 
(6)

2,544 

2,533 
13 
(8)

2,538 

2012  £m

2011  £m

215 
440 

655 

203 
439 

642 

Dividends paid in cash, as set in the consolidated statement of cash fl ows for 2012 were £655 million (2011: £642 million).

Parent company dividends relating to reporting year:

Interim dividend (2012: 8.40p; 2011: 7.95p)
Final dividend (2012: 20.79p; 2011: 17.24p)

Total

2012  £m

2011  £m

215 
532 

747 

203 
439 

642 

 
 
 
  
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

181

Dividend per share 
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are 
approved by shareholders. The fi nal dividend for the year ended 31 December 2011 of 17.24 pence per ordinary share was paid to 
eligible shareholders on 24 May 2012 and the 2012 interim dividend of 8.4 pence per ordinary share was paid to eligible shareholders 
on 27 September 2012.

The Board has decided to rebase the full year dividend upwards by 4 pence, refl ecting the strong progress made in both the 
earnings and free surplus generation of the business and in the delivery of our fi nancial objectives. In line with this, the directors 
recommend a fi nal dividend of 20.79 pence per share (2011: 17.24 pence), which brings the total dividend for the year to 29.19 pence 
(2011: 25.19 pence), representing an increase of 15.9 per cent over 2011.

The 2012 fi nal dividend of 20.79 pence per ordinary share will be paid on 23 May 2013 in sterling to shareholders on the principal 
register and the Irish branch register at 6.00pm BST on Tuesday, 2 April 2013 (Record Date), and in Hong Kong dollars to shareholders 
on the Hong Kong branch register at 4.30pm Hong Kong time on the Record Date (HK Shareholders). Holders of US American 
Depositary Receipts (US Shareholders) will be paid their dividends in US dollars on or about 3 June 2013. The fi nal dividend will be 
paid on or about 30 May 2013 in Singapore dollars to shareholders with shares standing to the credit of their securities accounts 
with The Central Depository (Pte.) Limited (CDP) at 5.00pm Singapore time on the Record Date (SG Shareholders). The dividend 
payable to the HK Shareholders will be translated using the exchange rate quoted by the WM Company at the close of business 
on 12 March 2013. The exchange rate at which the dividend payable to the SG Shareholders will be translated into SG$, will be 
determined by CDP. The dividend will distribute an estimated £532 million of shareholders’ funds.

Shareholders on the principal register and Irish branch register will be able to participate in a Dividend Reinvestment Plan. 

B4:  Exchange translation

Exchange movement recognised in other comprehensive income

Asia operations
US operations
Unallocated to a segment (central funds)

2012  £m

2011*  £m

(87)
(187)
60 

(214)

(28)
35 
(44)

(37)

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

The movements for Asia and US operations refl ect the application of year end exchange rates to the assets and liabilities, and average 
exchange rates to the income statement on translation of these operations into the presentation currency of the Group. The movement 
unallocated to a segment mainly refl ects the translation of currency borrowings and forward contracts which have been designated as 
a net investment hedge against the currency risk of the net investment in Jackson.

The exchange rates applied were:

Local currency: £

Hong Kong
Indonesia
Malaysia
Singapore
India 
Vietnam
US

Closing 
rate at 
 31 Dec 2012

12.60 
15,665.76 
4.97 
1.99 
89.06 
33,875.42 
1.63 

Average 
for 2012

12.29 
14,842.01 
4.89 
1.98 
84.70 
33,083.59 
1.58 

Closing 
rate at 
 31 Dec 2011

12.07 
14,091.80 
4.93 
2.02 
82.53 
33,688.16 
1.55 

Average 
for  2011

12.48 
14,049.41 
4.90 
2.02 
74.80 
33,139.22 
1.60 

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182

Financial statements  Prudential plc Annual Report 2012

B:   Summary of results continued

B5:  Group statement of fi  nancial position

To explain more comprehensively the assets, liabilities and capital of the Group’s businesses, it is appropriate to provide analyses 
of the Group’s statement of fi nancial position by operating segment and type of business.

The tables below aggregate the three asset management segments for ease of presentation and hence should be read in 

conjunction with the associated tables on asset management in note E2. 

a  Group statement of fi  nancial position by operating segment

i 

 Position at 31 December 2012

2012  £m

Insurance operations

UK
D2

US
D3

Asia 
D4 

Total 
 insurance
operations 

Asset
 manage-
ment 
 operations 
E2

Unallo-
cated to a 
segment
 (central
 operations)

Intra-
group
  elimina-
tions 

31 Dec
Group 
total  

By operating segment

Assets
Intangible assets attributable to shareholders:

Goodwill 
Deferred acquisition costs and other 

intangible assets 

  Total

Intangible assets attributable to with-profi ts funds:

In respect of acquired subsidiaries for 
 venture fund and other investment 
purposes

Deferred acquisition costs and other 

intangible assets

Total H1

Deferred tax assets H4
Other non-investment and non-cash assets H3,H6
Investments of long-term business and other 

operations:
Investment properties
Investments accounted for using the equity 
  method
Financial investments:

Loans
Equity securities and portfolio holdings 

in unit trusts

  Debt securities B5(c)
  Other investments
  Deposits

– 

– 

239 

239 

1,230 

105 

3,222 

908 

4,235 

14 

105 

3,222 

1,147 

4,474 

1,244 

178 

6 

184 

– 

– 

– 

– 

178 

72 

72 

78 

256 

– 

– 

– 

– 

18 

18 

– 

– 

– 

10,852 

72 

24 

– 

4  10,880 

– 

72 

– 

41 

3,373 

6,235 

1,014  10,622 

1,199 

36,027  49,551  14,310  99,888 
83,862  32,993  21,402  138,257 
7,829 
1,227  12,569 

4,576 
11,131 

2,296 
211 

957 

70 
1,846 
44 
84 

– 

– 

– 

– 
– 
27 
– 

27 

Total intangible assets

289 

3,222 

1,219 

4,730 

1,244 

18 

183 
5,424 

1,889 
6,792 

83 

2,155 
1,117  13,333 

107 
1,051 

52 
3,766 

– 

2,314 
(6,113) 12,037 

Total investments G1,H7,H8

149,893  91,310  38,914  280,117 

3,284 

Properties held for sale H9
Cash and cash equivalents H10

98 
2,638 

– 
513 

– 
1,668 

98 
4,819 

– 
1,083 

– 
482 

Total assets

158,525  103,726  43,001  305,252 

6,769 

4,345 

(6,113) 310,253 

Note
Further segmental analysis:
The non-current assets of the Group comprise goodwill, intangible assets other than DAC and present value of acquired in-force business and property, plant 
and equipment included within ‘Other non-investment and non-cash assets’. Items defi  ned as fi  nancial instruments or related to insurance contracts are 
excluded. The Group’s total non-current assets at 31 December comprise:

UK including insurance operations, M&G and central operations
US
Asia*

Total

*  No individual country in Asia held non-current assets at the end of the year which exceeds 10 per cent of the Group total.

2012  £m

2011  £m

1,927 
152 
640 

2,719 

1,906 
144 
681 

2,731 

– 

– 

– 

– 

– 

– 

– 

1,469 

4,267 

5,736 

178 

78 

256 

5,992 

–  10,880 

– 

113 

–  11,821 

–  99,958 
–  140,103 
– 
7,900 
–  12,653 

–  283,428 

– 
– 

98 
6,384 

 
 
 
 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

183

2012  £m

Insurance operations

UK
D2

US
D3

Asia 
D4 

Total 
 insurance
operations 

Asset
 manage-
ment 
 operations 
E2

Unallo-
cated to a 
segment
 (central
 operations)

Intra-
group
  elimina-
tions 

31 Dec
Group 
total  

3,033 
1 

4,343 
– 

2,529 
4 

9,905 
5 

1,937 
– 

(1,483)
– 

–  10,359 
5 
– 

3,034 

4,343 

2,533 

9,910 

1,937 

(1,483)

–  10,364 

84,266  90,192  34,126  208,584 

33,464 

– 

348  33,812 

16,182 

2,069 

127  18,378 

10,526 

– 

63  10,589 

– 
– 

– 

127 

1,033 

– 
153 

153 

26 

– 

– 
– 

– 

7 

– 

– 
153 

153 

160 

1,033 

1,461 

920 

55 

2,436 

2,307 
1,185 
237 
429 
2,766 
291 
1,007 
210 

25 
2,168 
– 
– 
611 
20 
645 
2,554 

1,851 
588 
49 
110 
1,601 
66 
837 
640 

4,183 
3,941 
286 
539 
4,978 
377 
2,489 
3,404 

162 
13 
8 
266 
3,771 
149 
150 
37 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 
275 

2,577 
549 

275 

3,126 

1 

– 

– 

2,084 

– 

– 

– 
16 
151 
28 
145 
75 
190 
13 

–  208,584 

–  33,812 

–  18,378 

–  10,589 

–  271,363 

– 
– 

– 

– 

– 

2,577 
977 

3,554 

2,245 

1,033 

– 

2,436 

– 
– 
– 
– 
(6,113)
– 
– 
– 

4,345 
3,970 
445 
833 
2,781 
601 
2,829 
3,454 

B

:

S
u
m
m
a
r
y
o
f

r
e
s
u

l
t
s

F
i

n
a
n
c
i
a
l

s
t
a
t
e
m
e
n
t
s

By operating segment

Equity and liabilities
Equity
Shareholders’ equity H11
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus 

of with-profi ts funds:
Insurance contract liabilities H12
Investment contract liabilities with 
  discretionary participation features G1
Investment contract liabilities without 
  discretionary participation features G1
Unallocated surplus of with-profi ts funds 

 (refl ecting application of ‘realistic’ basis 
provisions for UK regulated with-profi ts 
funds) D2, H12

Total policyholder liabilities and unallocated 

Core structural borrowings of 

shareholder-fi nanced operations: H13
Subordinated debt
Other

Total 

Operational borrowings attributable to 
shareholder-fi nanced operations 
Borrowings attributable to with-profi ts 

operations 

Other non-insurance liabilities:

Obligations under funding, securities lending 
and sale and repurchase agreements
Net asset value attributable to unit holders of
consolidated unit trusts and similar funds

Deferred tax liabilities 
Current tax liabilities 
Accruals and deferred income
Other creditors
Provisions
Derivative liabilities
Other liabilities

Total

Total liabilities

9,893 

6,943 

5,797  22,633 

4,556 

618 

(6,113) 21,694 

155,491  99,383  40,468  295,342 

4,832 

5,828 

(6,113) 299,889 

Total equity and liabilities

158,525  103,726  43,001  305,252 

6,769 

4,345 

(6,113) 310,253 

surplus of with-profi ts funds

144,438  92,261  34,664  271,363 

 
 
 
 
 
 
 
184

Financial statements  Prudential plc Annual Report 2012

B:   Summary of results continued

B5:  Group statement of fi  nancial position continued

i  Position at 31 December 2011

By operating segment

Assets
Intangible assets attributable to shareholders:

Goodwill 
Deferred acquisition costs and other 

intangible assets 

  Total H1

Intangible assets attributable to with-profi ts funds:

In respect of acquired subsidiaries for 
 venture fund and other investment 
purposes

Deferred acquisition costs and other 

intangible assets

Total H2

Total intangible assets

Deferred tax assets
Other non-investment and non-cash assets H3,H6
Investments of long-term business and other 

operations:
Investment properties
Investments accounted for using the equity 
  method
Financial investments:

Loans
Equity securities and portfolio holdings 

in unit trusts

  Debt securities B5(c)
  Other investments
  Deposits

2011*  £m

Insurance operations

UK
D2

US
D3

Asia 
D4 

Total 
 insurance
operations 

Asset
 manage-
ment 
 operations 
E2

Unallo-
cated to a 
segment
 (central
 operations)

Intra-
group
  elimina-
tions 

– 

– 

235 

235 

1,230 

3,115 

977 

4,205 

16 

3,115 

1,212 

4,440 

1,246 

– 

– 

– 

– 

83 

83 

178 

89 

267 

– 

– 

– 

113 

113 

178 

6 

184 

297 

3,115 

1,295 

4,707 

1,246 

13 

231 
4,771 

1,392 
1,542 

115 
1,024 

1,738 
7,337 

129 
1,000 

409 
4,532 

– 
(6,231)

10,712 

70 

35 

– 

10 

10,757 

– 

70 

– 

– 

3,115 

4,110 

1,233 

8,458 

1,256 

36,722 
77,953 
4,568 
9,287 

38,036 
27,022 
2,376 
167 

11,997 
86,755 
17,681  122,656 
7,414 
10,619 

470 
1,165 

594 
1,842 
78 
89 

31 Dec
Group 
total  

1,465 

4,234 

5,699 

178 

89 

267 

5,966 

2,276 
6,638 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

10,757 

70 

9,714 

– 
87,349 
–  124,498 
– 
7,509 
10,708 
– 

–  250,605 

– 
– 

3 
7,257 

– 

13 

13 

– 

– 

– 

– 

– 

– 

– 
– 
17 
– 

17 

Total investments G1,H7,H8

142,427 

71,746 

32,556  246,729 

3,859 

Properties held for sale H9
Cash and cash equivalents H10

– 
2,965 

3 
271 

– 
1,977 

3 
5,213 

– 
1,735 

– 
309 

Total assets

150,691 

78,069 

36,967  265,727 

7,969 

5,280 

(6,231) 272,745 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

 
 
 
 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

185

2011*  £m

Insurance operations

UK
D2

US
D3

Asia 
D4 

Total 
 insurance
operations 

Asset
 manage-
ment 
 operations 
E2

Unallo-
cated to a 
segment
 (central
 operations)

Intra-
group
  elimina-
tions 

31 Dec
Group 
total

2,581 
33 

3,761 
– 

2,306 
5 

8,648 
38 

1,783 
5 

(1,867)
– 

2,614 

3,761 

2,311 

8,686 

1,788 

(1,867)

– 
– 

– 

8,564 
43 

8,607 

By operating segment

Equity and liabilities
Equity
Shareholders’ equity H11
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus 

of with-profi ts funds:
Insurance contract liabilities H12
Investment contract liabilities with 
  discretionary participation features G1
Investment contract liabilities without 
  discretionary participation features G1
Unallocated surplus  of with-profi ts funds 
 (refl ecting application of ‘realistic’ basis 
provisions for UK regulated with-profi ts 
funds) D2, H12

Total policyholder liabilities and unallocated 

82,732 

67,278 

30,353  180,363 

29,348 

– 

397 

29,745 

14,944 

1,911 

112 

16,967 

9,165 

– 

50 

9,215 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

surplus of with-profi ts funds

136,189 

69,189 

30,912  236,290 

Core structural borrowings of 

shareholder-fi nanced operations: G1, H13
Subordinated debt
Other

Total 

Operational borrowings attributable to 
shareholder-fi nanced operations 
Borrowings attributable to with-profi ts 

operations 

Other non-insurance liabilities:

Obligations under funding, securities lending 
and sale and repurchase agreements H4, H14, H15

Net asset value attributable to unit holders of
consolidated unit trusts and similar funds

Deferred tax liabilities 
Current tax liabilities 
Accruals and deferred income
Other creditors
Provisions
Derivative liabilities
Other liabilities

– 
– 

– 

– 
160 

160 

– 
– 

– 

– 
160 

160 

– 
250 

250 

2,652 
549 

3,201 

103 

127 

141 

371 

13 

2,956 

972 

– 

– 

972 

1,945 

1,169 

– 

3,114 

2,043 
1,349 
553 
321 
2,829 
266 
1,298 
209 

18 
1,818 
– 
– 
548 
13 
887 
379 

1,101 
506 
116 
103 
660 
47 
480 
590 

3,162 
3,673 
669 
424 
4,037 
326 
2,665 
1,178 

– 

– 

678 
5 
106 
290 
4,493 
133 
182 
31 

– 

– 

– 
251 
155 
22 
245 
70 
207 
40 

–  180,363 

– 

– 

29,745 

16,967 

– 

9,215 

–  236,290 

– 
– 

– 

– 

– 

2,652 
959 

3,611 

3,340 

972 

– 

3,114 

– 
– 
– 
– 
(6,231)
– 
– 
– 

3,840 
3,929 
930 
736 
2,544 
529 
3,054 
1,249 

B

:

S
u
m
m
a
r
y
o
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F
i

n
a
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c
i
a
l

s
t
a
t
e
m
e
n
t
s

  Total

Total liabilities

10,813 

4,832 

3,603 

19,248 

5,918 

990 

(6,231)

19,925 

148,077 

74,308 

34,656  257,041 

6,181 

7,147 

(6,231) 264,138 

Total equity and liabilities

150,691 

78,069 

36,967  265,727 

7,969 

5,280 

(6,231) 272,745 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

 
 
 
 
 
 
 
186

Financial statements  Prudential plc Annual Report 2012

B:   Summary of results continued

B5:  Group statement of fi  nancial position continued

ii  Group statement of fi  nancial position – additional analysis by business type

2012  £m

2011*  £m

Shareholder-backed business

 Unit-
linked 
 and
 variable 
 annuity

Partici-
pating
 funds

Non-
linked 
 business 

Asset
manage-
ment
 operations
 E2

Unallo-
cated to a
segment
 (central
operations)

Intra-
group
  elimina-
tions

31 Dec
Group 
total

31 Dec
Group 
total

– 

– 

– 

178 

78 

256 

256 

– 

– 

– 

– 

– 

– 

– 

239 

1,230 

4,235 

14 

4,474 

1,244 

– 

– 

– 

– 

– 

– 

– 

18 

18 

– 

– 

– 

4,474 

1,244 

18 

– 

– 

– 

– 

– 

– 

– 

1,469 

1,465 

4,267 

4,234 

5,736 

5,699 

178 

178 

78 

256 

89 

267 

5,992 

5,966 

114 
3,133 

– 
508 

2,041 
9,692 

107 
1,051 

52 
3,766 

– 

2,314 
(6,113) 12,037 

2,276 
6,638 

8,659 

622 

1,599 

– 

2,709 

– 

– 

– 

41 

72 

7,913 

1,199 

25,105  73,860 
62,002 
4,745 
9,470 

923 
9,504  66,751 
3,027 
1,703 

57 
1,396 

70 
1,846 
44 
84 

112,690  85,439  81,988 

3,284 

– 

– 

– 

– 
– 
27 
– 

27 

–  10,880 

10,757 

– 

113 

70 

–  11,821 

9,714 

–  99,958 
87,349 
–  140,103  124,498 
– 
7,900 
7,509 
–  12,653 
10,708 

–  283,428  250,605 

98 
1,721 

– 
1,310 

– 
1,788 

– 
1,083 

– 
482 

– 
– 

98 
6,384 

3 
7,257 

118,012  87,257  99,983 

6,769 

4,345 

(6,113) 310,253  272,745 

Assets
Intangible assets attributable to shareholders:

Goodwill 
Deferred acquisition costs and other 

intangible assets 

Total

Intangible assets attributable to with-profi ts funds:

In respect of acquired subsidiaries for 
 venture fund and other investment 
purposes

Deferred acquisition costs and other 

intangible assets

Total

Total intangible assets

Deferred tax assets
Other non-investment and non-cash assets
Investments of long-term business and other 

operations:
Investment properties
Investments accounted for using the equity 
  method
Financial investments:

Loans
Equity securities and portfolio holdings 

in unit trusts
  Debt securities
  Other investments
  Deposits

Total investments

Properties held for sale
Cash and cash equivalents

Total assets

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

 
 
 
 
 
 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

187

2012  £m

2011*  £m

Shareholder-backed business

Unit-
linked 
 and
 variable 
 annuity

Partici-
pating
 funds

Non-
linked 
 business

Asset
manage-
ment
 operations
 E2

Unallo-
cated to a
segment
 (central
operations)

Intra-
group
  elimina-
tions

31 Dec
Group 
total

31 Dec
Group 
total

– 
1 

1 

– 
– 

– 

9,905 
4 

1,937 
– 

(1,483)
– 

–  10,359 
5 
– 

8,564 
43 

9,909 

1,937 

(1,483)

–  10,364 

8,607 

Equity and liabilities
Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus 

of with-profi ts funds:
Contract liabilities (including amounts in 
 respect of contracts classifi ed as 
investment contracts under IFRS 4)
Unallocated surplus of with-profi ts funds 

Total policyholder liabilities and unallocated 

surplus of with-profi ts funds

108,384  85,523  77,456 

97,795  85,523  77,456 
– 
10,589 

– 

– 
– 

– 

– 
– 

– 

–  260,774  227,075 
–  10,589 
9,215 

–  271,363  236,290 

Core structural borrowings of 

shareholder-fi nanced operations: 
Subordinated debt
Other

Total

Operational borrowings attributable to 
shareholder-fi nanced operations 
Borrowings attributable to with-profi ts 

operations 

Deferred tax liabilities
Other non-insurance liabilities

– 
– 

– 

– 

– 
– 

– 

1 

– 
153 

153 

– 
275 

2,577 
549 

275 

3,126 

– 
– 

– 

2,577 
977 

2,652 
959 

3,554 

3,611 

159 

1 

2,084 

– 

2,245 

3,340 

1,033 
1,086 
7,508 

– 
46 
1,687 

– 
2,809 
9,497 

– 
13 
4,543 

– 
16 
602 

– 
– 

1,033 
3,970 
(6,113) 17,724 

972 
3,929 
15,996 

Total liabilities

118,011  87,257  90,074 

4,832 

5,828 

(6,113) 299,889  264,138 

Total equity and liabilities

118,012  87,257  99,983 

6,769 

4,345 

(6,113) 310,253  272,745 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

B

:

S
u
m
m
a
r
y
o
f

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188

Financial statements  Prudential plc Annual Report 2012

B:   Summary of results continued

B5:  Group statement of fi  nancial position continued

b  Reconciliation of movement in policyholder liabilities and unallocated surplus of with-profi  ts funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with-profi ts funds of the Group from the beginning of the 
year to the end of the year is as follows:

At 1 January 2011
Comprising:

Policyholder liabilities

  Unallocated surplus of with-profi ts funds
Premiums
Surrenders
Maturities/deaths

Net fl ows
Shareholders' transfers post-tax
Investment-related items and other movements
Foreign exchange translation differences

As at 31 December 2011 

Comprising:

Policyholder liabilities

  Unallocated surplus of with-profi ts funds
At 1 January 2012
Premiums
Surrenders
Maturities/deaths

Net fl ows
Shareholders' transfers post-tax
Investment-related items and other movements
Foreign exchange translation differences
Acquisition of REALIC

At 31 December 2012

Comprising:

Policyholder liabilities

  Unallocated surplus of with-profi ts funds
Average policyholder liability balances*
2012
2011

Insurance operations  £m

Note

UK 

US

Asia

Total

135,717 

60,523 

28,740 

224,980 

125,530 
10,187 
6,988 
(4,255)
(7,813)

(5,080)
(216)
5,862 
(94)

60,523 
– 
12,914 
(4,270)
(820)

7,824 
– 
136 
706 

28,674 
66 
5,079 
(2,237)
(664)

2,178 
(30)
365 
(341)

214,727 
10,253 
24,981 
(10,762)
(9,297)

4,922 
(246)
6,363 
271 

136,189 

69,189 

30,912 

236,290 

127,024 
9,165 
136,189 
8,340 
(4,785)
(8,009)

(4,454)
(205)
13,006 
(98)
– 

69,189 
– 
69,189 
14,907 
(4,356)
(954)

9,597 
– 
4,241 
(3,678)
12,912 

30,862 
50 
30,912 
5,620 
(2,541)
(658)

2,421 
(31)
2,178 
(816)
– 

227,075  
9,215  
236,290 
28,867 
(11,682)
(9,621)

7,564 
(236)
19,425 
(4,592)
12,912 

144,438 

92,261 

34,664 

271,363 

133,912 
10,526 

130,468 
126,277 

92,261 
– 

77,497 
64,856 

34,601 
63 

260,774  
10,589 

32,732 
29,768 

240,697 
220,901 

I1

*  Averages have been based on opening and closing balances and adjusted for acquisitions and disposals in the period and exclude unallocated surplus of 

with-profi  ts funds.

The items above represent the amount attributable to changes in policyholder liabilities and unallocated surplus of with-profi ts funds 
as a result of each of the components listed. The policyholder liabilities shown include investment contracts without discretionary 
participation features (as defi ned in IFRS 4) and their full movement in the year. The items above are shown gross of reinsurance. 

The analysis includes the impact of premiums, claims and investment movements on policyholders’ liabilities. The impact does not 

represent premiums, claims and investment movements as reported in the income statement. For example, the premiums shown 
above will exclude any deductions for fees/charges and claims represent the policyholder liabilities provision released rather than the 
claim amount paid to the policyholder.

 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

189

c  Debt securities and loans

i  Information on the credit risks of debt securities

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Implicit ratings of MBS based on NAIC valuations 

(see below)
NAIC 1
NAIC 2
NAIC 3-6

Fitch
Other

2012  £m

2011  £m

Insurance operations

UK

US

Asia 

Total 
 insurance
operations 

Asset
 manage-
ment 

Group
total

Group 
total

 9,200 
 9,623 
 23,000 
 17,720 
 3,043 

 187 
 6,343 
 7,728 
 10,230 
 1,173 

 785 
 5,523 
 3,282 
 1,906 
 3,132 

 10,172 
 21,489 
 34,010 
 29,856 
 7,348 

 1,046 
 106 
 206 
 235 
 37 

 11,218 
 21,595 
 34,216 
 30,091 
 7,385 

12,593 
17,038 
31,161 
25,860 
6,346 

 62,586 

 25,661 

 14,628   102,875 

 1,630   104,505 

92,998 

 8,446 
 1,420 
 927 
 1,385 
 307 

 55 
 18 
 21 
 56 
 13 

 1,389 
 271 
 169 
 375 
 112 

 9,890 
 1,709 
 1,117 
 1,816 
 432 

 135 
 36 
 – 
 12 
 – 

 10,025 
 1,745 
 1,117 
 1,828 
 432 

9,615 
806 
1,352 
1,228 
318 

 12,485 

 163 

 2,316 

 14,964 

 183 

 15,147 

13,319 

 – 
 – 
 – 

 – 

 527 
 8,264 

 2,934 
 207 
 321 

 3,462 

 184 
 3,523 

 – 
 – 
 – 

 – 

 2,934 
 207 
 321 

 3,462 

 – 
 – 
 – 

 – 

 2,934 
 207 
 321 

2,577 
147 
368 

 3,462 

3,092 

 533 
 3,925 

 1,244 
 15,712 

 21 
 12 

 1,265
 15,724 

1,039 
14,050 

Total debt securities

 83,862 

 32,993 

 21,402   138,257 

 1,846   140,103  124,498 

In the table above, with the exception of some mortgage-backed securities within Jackson, Standard & Poor’s (S&P) ratings 
have been used where available. For securities where S&P ratings are not immediately available, those produced by Moody’s and 
then Fitch have been used as an alternative. For some mortgage-backed securities within Jackson, the table above includes these 
securities using the regulatory ratings detail issued by the National Association of Insurance Commissioners (NAIC). These 
regulatory ratings levels were established by external third parties (PIMCO for residential mortgage-backed securities and 
BlackRock Solutions for commercial mortgage-backed securities). Notes D2(c), D3(c), D4(c) and E2 provide further details on 
the credit risks of debt securities by segment. 

B

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190

Financial statements  Prudential plc Annual Report 2012

B:   Summary of results continued

B5:  Group statement of fi  nancial position continued

ii  Group’s exposure to holdings in asset-backed securities
The Group’s exposure to holdings in asset-backed securities (ABS), which comprise residential mortgage-backed securities 
(RMBS), commercial mortgage-backed securities (CMBS), collateralised debt obligations (CDO) funds and other asset-backed 
securities, at 31 December 2012 is as follows:

Shareholder-backed operations:
UK insurance operations  (2012: 34% AAA, 17% AA) note (i)
US insurance operations D3
Asia insurance operations note (ii)
Asset management operations note (iii)

With-profi  ts operations:
UK insurance operations (2012: 60% AAA, 9% AA) note (i)
Asia insurance operations note (ii)

Total

2012  £m

2011  £m

1,408 
5,626 
144 
566 

7,744 

5,850 
241 

6,091 

1,358 
5,380 
176 
594 

7,508 

5,351 
454 

5,805 

13,835 

13,313 

Notes
(i) 

UK insurance operations
 All of the exposure of the shareholder-backed business relates to the UK market and primarily relates to investments held by PRIL. Of the £5,850 million 
(2011: £5,351 million) relating to with-profi  ts business, £1,697 million (2011: £1,314 million) relates to exposure to the US and with the remaining exposure 
being primarily to the UK market.

(ii)  Asia insurance operations

The Asia insurance operations’ exposure to asset-backed securities is primarily held by the with-profi  ts operations. Of the £241 million, 63 per cent 
(2011: £454 million, 75 per cent) are investment grade.

(iii)  Asset management operations

Asset management operations’ exposure to asset-backed securities is held by Prudential Capital with no sub-prime exposure. Of the £566 million, 
77 per cent (2011: £595 million, 77 per cent) are graded AAA.

iii  Group sovereign debt exposure
The exposures held by the shareholder-backed business and with-profi ts funds in sovereign debts and bank debt securities 
at 31 December 2012 are given within the Risk and capital management section of the Business review under Credit risk. 

iv  Loans
Information on the credit quality of the portfolio of loans, which almost wholly is for amounts which are neither past due or 
impaired is shown in notes D2, D3, D4 and E2. Details of allowances for loans, losses and amounts past due are shown in notes G1 
and G2. No additional analysis is provided of the element of loans and receivables that were neither past due nor impaired from 
those of the total portfolio on the grounds of the immateriality of the difference between the neither past due nor impaired element 
and the total portfolio. 

 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

191

C:   Group risk management 

C:  Group risk management

Disclosures concerning the Group’s risk framework and the management of the risk attached to the Group’s fi nancial instruments and 
insurance liabilities, together with the inter-relationship with the management of capital have been included in the audited sections of 
the Risk and capital management disclosure in the Business review. Additional disclosures are shown in section D1.

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192

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business 

D1:  Group overview

a  Products and classifi  cation for IFRS reporting
The measurement basis of assets and liabilities of long-term business contracts is dependent upon the classifi cation of the contracts 
under IFRS. Under IFRS 4, contracts are initially classifi ed as being either ‘insurance’ contracts, if the level of insurance risk in the 
contracts is signifi cant, or ‘investment’ contracts, if the risk is insignifi cant.

Insurance contracts
Insurance contracts are permitted to be accounted for under previously applied GAAP. The Group has chosen to adopt this approach. 
However, as an improvement to accounting policy, permitted by IFRS 4, the Group has applied the measurement principles for 
with-profi ts contracts of UK regulated entities and disclosures of the UK Standard FRS 27 from 1 January 2005. An explanation of the 
provisions under FRS 27 is provided in note D2.

Under the previously applied GAAP, UK GAAP, the assets and liabilities of contracts are reported in accordance with the Modifi ed 

Statutory Basis (MSB) of reporting as set out in the ABI SORP.

The insurance contracts of the Group’s shareholder-backed business fall broadly into the following categories:

 AAAAAAAAAAAAAAAA UK insurance operations

– bulk and individual annuity business, and other categories of non participating UK business;

 AAAAAAAAAAAAAAAA Jackson 

– fi xed and variable annuity business and life insurance; and

 AAAAAAAAAAAAAAAA Prudential Corporation Asia 

– non-participating term, whole life, and unit-linked policies, together with accident and health policies.

Investment contracts
Investment contracts are further delineated under IFRS 4 between those with and without discretionary participation features. For 
those contracts with discretionary participation features, IFRS 4 also permits the continued application of previously applied GAAP. 
The Group has adopted this approach, again subject to the FRS 27 improvement.

For investment contracts that do not contain discretionary participation features, IAS 39 and, where the contract includes an 
investment management element, IAS 18, apply measurement principles to assets and liabilities attaching to the contract that may 
diverge from those previously applied. 

Contracts of the Group, which are classifi ed as investment contracts that do not contain discretionary participation features, can 

be summarised as:

 AAAAAAAAAAAAAAAA UK

– certain unit-linked savings and similar contracts;

 AAAAAAAAAAAAAAAA Jackson

– Guaranteed Investment Contracts (GICs) and funding agreements
– minor amounts of ‘annuity certain’ contracts; and

 AAAAAAAAAAAAAAAA Prudential Corporation Asia 

– minor amounts for a number of small categories of business.

b  Concentration of risk
i  Business accepted
The Group’s exposure to life assurance risks is well diversifi ed. This is achieved through the geographical spread of the Group’s 
operations and, within those operations, through a broad mix of product types. 

As part of the risk management framework, the Group regularly monitors concentration of risk using a variety of risk monitoring 

tools, including scenario testing and sensitivity analysis of the Group’s capital and profi tability metrics involving IGD, Group 
economic capital, EEV and IFRS, to help identify concentrations of risks by risk types, products and business units, as well as the 
benefi ts of diversifi cation of risks. 

An example of the diversifi cation benefi ts for Prudential is that adverse scenarios do not affect all business units in the same 
way, providing natural hedges within the Group. For example, the Group’s US business is sensitive to increasing interest rates, 
whereas, in contrast, several business units in Asia benefi t from increasing rates. Conversely, these Asian business units are 
sensitive towards low interest rates, whereas certain products in the US benefi t from falling interest rates. The economic capital 
framework also takes into account situations where factors are correlated, for example, the extent of correlation between UK and 
US economies.

Business units are also required to disclose to the Group risk function all material risks, along with information on their severity 

and likelihood, and mitigating actions taken or planned. 

Credit risk remains one of the largest risk exposures. This refl ects the relative size of exposure in Jackson and the UK 

shareholder annuities business. The Group manages concentration of credit risks by setting limits on the maximum exposure 
to each counterparty based on their credit ratings.  

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

193

ii  Ceded business
The Group cedes certain business to other insurance companies. Although the ceding of insurance does not relieve the Group of 
liability to its policyholders, the Group participates in such agreements for the purpose of managing its loss exposure. The Group 
evaluates the fi nancial condition of its reinsurers and monitors concentration of credit risk from similar geographic regions, 
activities or economic characteristics of the reinsurers to minimise its exposure from reinsurer insolvencies. At 31 December 2012 
the reinsurers’ share of insurance contract liabilities was £6,859 million (2011: £1,344 million). The increase arises from the 
acquisition of REALIC. Further details are shown in note D3(f) and I1. At 31 December 2012, 97 per cent (2011: 91 per cent) 
of the reinsurance recoverable insurance assets were ceded by the Group’s UK and US operations, of which 92 per cent 
(2011: 94 per cent) of the balance were from reinsurers with Standard & Poor’s rating A- and above.

c  Guarantees
Notes D2(d), D3(d) and D4(d) provide details of guarantee features of the Group’s life assurance products. In the UK, guarantees of 
the with-profi ts products are valued for accounting purposes on a market consistent basis for 2012 as described in section D2(e)(ii). 
The UK business also has products with guaranteed annuity option features, mostly within Scottish Amicable Insurance Fund (SAIF), 
as described in section D2(d). There is little exposure to fi nancial options and guarantees in the shareholder-backed business of the 
UK operations. The US business annuity products have a variety of option and guarantee features as described in section D3(d). 
Jackson’s derivative programme seeks to manage the exposures as described in section D3(h).

d  Sensitivity of EEV shareholders’  basis profi  t and equity to market and other risks
The Group prepares supplementary EEV basis fi nancial statements for half-yearly and annual publication. These statements include 
sensitivity disclosures which are part of the market risk information provided to key management.

e  Sensitivity of IFRS basis profi  t or loss and shareholders’ equity to market and other risks 

i  Overview of risks by business unit
The fi nancial and insurance assets and liabilities attaching to the Group’s life assurance business are, to varying degrees, subject to 
market and insurance risk and other changes of experience assumptions that may have a material effect on IFRS basis profi t or loss 
and shareholders’ equity.

Market risk is the risk that the fair value or future cash fl ows of a fi nancial instrument or, in the case of liabilities of insurance 

contracts, their carrying value, will fl uctuate because of changes in market prices. Market risk comprises three types of risk, 
namely:

 AAAAAAAAAAAAAAAAA Currency risk: due to changes in foreign exchange rates;
 AAAAAAAAAAAAAAAAA Interest rate risk: due to changes in market interest rates; and
 AAAAAAAAAAAAAAAAA Other price risk: due to fl uctuations in market prices (other than those arising from interest rate risk or currency risk).

Policyholder liabilities relating to the Group’s life assurance businesses are also sensitive to the effects of other changes in 
experience, or expected future experience, such as for mortality, other insurance risk and lapse risk.

Three key points are to be noted, namely:

 AAAAAAAAAAAAAAAAA The Group’s with-profi ts and unit-linked funds absorb most market risk attaching to the funds’ investments. Except for second 
order effects, for example, on asset management fees and shareholders’ share of cost of bonuses for with-profi ts business, 
shareholder results are not directly affected by market value movements on the assets of these funds;

 AAAAAAAAAAAAAAAAA The Group’s shareholder results are most sensitive to market risks for assets of the shareholder-backed business; and
 AAAAAAAAAAAAAAAAA The main exposures of the Group’s IFRS basis results to market risk for its life assurance operations on investments of the 

shareholder-backed business are for debt securities.

The most signifi cant items for which the IFRS shareholders’ profi t or loss and shareholders’ equity for the Group’s life assurance 
business is sensitive to these variables are shown in the following tables. The distinction between direct and indirect exposure is 
not intended to indicate the relative size of the sensitivity.

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194

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D1:  Group overview continued

Type of business 

Market and credit risk

Insurance and lapse risk

Investments/derivatives

Liabilities/unallocated  surplus Other exposure

UK insurance operations (see also section D2(h))

With-profi ts business 

Net neutral direct exposure (Indirect exposure only)

(including Prudential 
Annuities Limited)

Investment 
performance subject to 
smoothing through 
declared bonuses

Persistency risk to 
future shareholder 
transfers

SAIF sub-fund

Net neutral direct exposure (Indirect exposure only) Asset management fees 

Unit-linked business

Net neutral direct exposure (Indirect exposure only)

Shareholder-backed 
annuity business

Asset/liability mismatch risk

Credit risk for assets 
covering liabilities and 
shareholder capital 

Interest rate risk for assets 
in excess of liabilities 
ie assets representing 
shareholder capital

US insurance operations (see also section D3(h))

All business

Currency risk

Variable annuity 
business

Fixed indexed annuity 

business

Net effect of market risk arising from incidence of 
guarantee features and variability of asset 
management fees offset by derivative hedging 
programme

Derivative hedge 
programme to the extent 
not fully hedged against 
liability and fund 
performance

Incidence of equity 
participation features

Fixed indexed annuities, 
Fixed annuities and 
GIC business

Credit risk
Interest rate risk 

earned by M&G

Investment 
performance through 
asset management fees

Persistency risk

Mortality experience 
and assumptions for 
longevity

Persistency risk

Spread difference 
between earned 
rate and 
rate credited 
to policyholders

Lapse risk, but the 
effects of extreme 
events are mitigated 
by the application of 
market value 
adjustments and by 
the use of swaption 
contracts

Profi t and loss and 
shareholders’ equity are 
volatile for these risks as 
they affect the values of 
derivatives and embedded 
derivatives and 
impairment losses. 
In addition, shareholders’ 
equity is volatile for the 
incidence of these risks on 
unrealised appreciation of 
fi xed income securities 
classifi ed as available-for-sale 
under IAS 39

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

195

Type of business 

Market and credit risk

Insurance and lapse risk

Investments/derivatives

Liabilities/unallocated  surplus Other exposure 

Asia insurance operations (see also section D4(h))

All business 

Currency risk

With-profi ts business

 Net neutral direct exposure (Indirect exposure only)

Unit-linked business 

 Net neutral direct exposure (Indirect exposure only)

Asset/liability mismatch risk

Non-participating 

business

Credit risk
Interest rate and 
price risk

Interest rates for those 
operations where the 
basis of insurance 
liabilities is sensitive to 
current market 
movements

Investment performance 
subject to smoothing 
through declared 
bonuses

Investment performance 
through asset 
management fees

Mortality and 
morbidity risk 
Persistency risk

.

ii  IFRS shareholder results – Exposures for market and other risk 
Key Group exposures
Detailed analyses of sensitivity of IFRS basis profi t or loss and shareholders’ equity to key market and other risks are provided in 
notes D2(h), D3(h), D4(h) and E4. The sensitivity analyses provided show the effect on profi t or loss and shareholders’ equity to 
changes in the relevant risk variables, all of which are reasonably possible at the relevant balance sheet date. Other features to note 
are as follows.

UK
The IFRS operating profi t based on longer-term investment returns for UK insurance operations has high potential sensitivity for 
changes to longevity assumptions affecting the carrying value of liabilities to policyholders for UK shareholder-backed annuity 
business. At the total IFRS profi t level, the result is particularly sensitive to temporary value movements on assets backing US and 
Asia policyholder liabilities (which in general are measured on a basis that is insensitive to current market movements) and 
shareholder equity. 

US
For Jackson, at the level of operating profi t based on longer-term investment returns, the results are sensitive to market conditions 
to the extent of income earned on spread-based products and second order equity-based exposure in respect of variable annuity 
asset management fees. Further information is given below in note D3h(iv). 

Jackson’s derivative programme is used to manage interest rate risk associated with a broad range of products and equity 
market risk attaching to its equity-based products. Movements in equity markets, interest rates and credit spreads materially 
affect the carrying value of derivatives which are used to manage the liabilities to policyholders and backing investment assets. 
Combined with the use of US GAAP measurement (as ‘grandfathered’ under IFRS 4) for the insurance contracts assets and 
liabilities which is largely insensitive to current period market movements, the Jackson total profi t (ie including short-term 
fl uctuations in investment returns) is very sensitive to market movements. In addition to these effects the Jackson shareholders’ 
equity is sensitive to the impact of interest rate and credit spread movements on the value of fi xed income securities. Movements 
in unrealised appreciation on these securities are included as movement in shareholders’ equity (ie outside the income statement). 
See D3(h) for details of the hedging.

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196

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D1:  Group overview continued

Asia
For Asia operations, the operating profi t based on longer-term investment returns is mainly affected by the impact of market levels 
on unit-linked business persistency, and other insurance risks.

At the total IFRS profi t level the Asia result is affected by short-term value movements on the asset portfolio for non-linked 

shareholder-backed business.

Impact of diversifi cation on risk exposure
The Group enjoys signifi cant diversifi cation benefi ts. This arises because not all risk scenarios will happen at the same time and 
across all geographic regions. Relevant correlation factors include:

Correlation across geographic regions
 AAAAAAAAAAAAAAAAA Financial risk factors
 AAAAAAAAAAAAAAAAA Non-fi nancial risk factors

Correlation across risk factors
 AAAAAAAAAAAAAAAAA Longevity risk
 AAAAAAAAAAAAAAAAA Expenses
 AAAAAAAAAAAAAAAAA Persistency
 AAAAAAAAAAAAAAAAA Other risks

The effect of Group diversifi cation across the Group’s life businesses is to signifi cantly reduce the aggregate standalone volatility 
risk to IFRS operating profi t based on longer-term investment returns. The effect is almost wholly explained by the correlations 
across risk types, in particular longevity risk.

f  Duration of liabilities
Under the terms of the Group’s contracts, as for life assurance contracts generally, the contractual maturity date is the earlier of the 
end of the contract term, death, other insurable events or surrender. The Group has therefore chosen to provide details of liability 
duration that refl ect the actuarially determined best estimate of the likely incidence of these factors on contract duration. Details are 
shown in sections D2(i), D3(i) and D4(i). 

In the years 2008 to 2012, claims paid on the Group’s life assurance contracts, including those classifi ed as investment contracts 

under IFRS 4, ranged from £17 billion to £21 billion. Indicatively, it is to be expected that, of the Group’s policyholder liabilities 
(excluding unallocated surplus) at 31 December 2012 of £260.8 billion, the amounts likely to be paid in 2013 will be of a similar 
magnitude.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

197

D2:  UK insurance operations

a  Summary statement of fi  nancial position
In order to show the statement of fi nancial position by reference to the differing degrees of policyholder and shareholder economic 
interest of the different types of fund and business, the analysis below is structured to show separately assets and liabilities of the 
Scottish Amicable Insurance Fund (SAIF), the PAC with-profi ts sub-fund (WPSF), unit-linked assets and liabilities and annuity 
(principally PRIL) and other long-term business. 

£97 billion of the £150 billion of investments are held by SAIF and the PAC WPSF. Shareholders are exposed only indirectly to value 

movements on these assets. 

By operating segment

Assets
Intangible assets attributable to shareholders:

Deferred acquisition costs and other intangible assets

Total

Intangible assets attributable to with-profi ts funds:

In respect of acquired subsidiaries for venture fund and 

 other investment purposes

Deferred acquisition costs

Total

Total intangible assets

Deferred tax assets
Other non-investment and non-cash assets 
Investments of long-term business and other operations:

Investment propertiesnote (iv)
Associate investments accounted for using the 

equity method
Financial investments:

Loansnote (v)
Equity securities and portfolio holdings in unit trusts

  Debt securities 
  Other investmentsnote (vi)
  Deposits

Total investments

Properties held for sale
Cash and cash equivalents 

Total assets

31 Dec 2012  £m

  Other funds and subsidiaries

31 Dec
2011  £m

Scottish 
 Amicable 
 Insurance 
 Fund 
note (iii)

PAC with-
profi  ts
fund
notes (i), (ii)

Unit-
linked
assets 
and
liabilities

Annuity
and other
long-term
business

UK
insurance
operations
Total

UK
insurance
operations
Total

Total

– 

– 

– 
– 

– 

– 

– 

– 

178 
6 

184 

184 

– 

– 

– 
– 

– 

– 

105 

105 

105 

105 

– 
– 

– 

– 
– 

– 

105 

105 

105 

105 

178 
6 

184 

289 

113 

113 

178 
6 

184 

297 

1 
369 

113 
2,440 

– 
385 

69 
2,230 

69 
2,615 

183 
5,424 

231 
4,771 

500 

8,159 

622 

1,571 

2,193  10,852 

10,712 

– 

– 

– 

72 

72 

72 

70 

116 

1,264 

1,993 
– 
2,070  19,875  14,071 
3,864  46,643 
3,958 
8,395 

3,373 
11  14,082  36,027 
6,310  27,045  33,355  83,862 
4,576 
1,826  11,131 

325 
1,004 

283 
910 

10 
822 

1,264 

335 

3,115 
36,722 
77,953 
4,568 
9,287 

7,743  89,023  21,835  31,292  53,127  149,893  142,427 

– 
120 

98 
1,077 

– 
889 

– 
552 

– 
1,441 

98 
2,638 

– 
2,965 

8,233  92,935  23,109  34,248  57,357  158,525  150,691 

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198

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D2:  UK insurance operations continued

By operating segment

Equity and liabilities
Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus of with-profi ts 

funds:

  Contract liabilities (including amounts in respect of 

 contracts classifi ed as investment contracts under 
IFRS 4)

  Unallocated surplus of with-profi ts funds (refl ecting 

 application of ‘realistic’ basis provisions for UK 
regulated with-profi ts funds)

31 Dec 2012  £m

  Other funds and subsidiaries

31 Dec
2011  £m

Scottish 
 Amicable 
 Insurance 
 Fund 
note (iii)

PAC with-
profi  ts
fund
notes (i), (ii)

Unit-
linked
assets 
and
liabilities

Annuity
and other
long-term
business

UK
insurance
operations
Total

UK
insurance
operations
Total

Total

– 
– 

– 

– 
1 

1  

– 
– 

3,033 
– 

3,033 
– 

3,033 
1 

2,581 
33 

–  

3,033 

3,033 

3,034 

2,614 

7,878  76,529  22,197  27,308  49,505  133,912  127,024 

–  10,526 

– 

– 

–  10,526 

9,165 

Total

7,878  87,055  22,197  27,308  49,505  144,438  136,189 

Operational borrowings attributable to shareholder-fi nanced 

operations

Borrowings attributable to with-profi ts funds
Deferred tax liabilities
Other non-insurance liabilities

Total liabilities

Total equity and liabilities

– 
17 
39 
299 

– 
1,016 
663 
4,200 

1 
– 
– 
911 

126 
– 
483 
3,298 

127 
– 
483 
4,209 

127 
1,033 
1,185 
8,708 

103 
972 
1,349 
9,464 

8,233  92,934  23,109  31,215  54,324  155,491  148,077 

8,233  92,935  23,109  34,248  57,357  158,525  150,691 

Notes
(i) 

For the purposes of this table and subsequent explanation, references to the WPSF also include, for convenience, the amounts attaching to the Defi  ned 
Charges Participating Sub-fund which comprises 3.3 per cent of the total assets of the WPSF and includes the with-profi  ts annuity business transferred 
to Prudential from the Equitable Life Assurance Society on 1 December 2007 (with assets of approximately £1.7 billion). Profi  ts to shareholders on this 
with-profi  ts annuity business emerge on a ‘charges less expenses’ basis and policyholders are entitled to 100 per cent of the investment earnings.
Included in the PAC with-profi  ts fund is £13.3 billion (2011: £12.6 billion) of non-profi  ts annuities liabilities.
Excluding policyholder liabilities of the Hong Kong branch of PAC.

(ii) 
(iii)  SAIF is a separate sub-fund within the PAC long-term business fund.

 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

199

(iv) 

Investment properties
At 31 December 2012, the Group’s UK insurance operations had £10,852 million (2011: £10,712 million) of investment properties. The following table shows 
the property portfolio by type of investment. The properties are shown at market value below in accordance with the policies described in note A3.

Offi ce buildings
Shopping centres/commercial
Retail warehouses/industrial
Development
Other

Total

2012

2011

 £m

4,195 
4,389 
1,624 
465 
179 

%

38.7 
40.4 
15.0 
4.3 
1.6 

 £m

4,443 
4,315 
1,406 
383 
165 

%

41.5 
40.3 
13.1 
3.6 
1.5 

10,852 

100.0 

10,712 

100.0 

47.6 per cent (2011: 42.9 per cent) of the UK held investment property is located in London and Southeast England with 35.4 per cent (2011: 41.1 per cent) 
located throughout the rest of the UK and the remaining 17.0 per cent (2011: 16.0 per cent) located overseas.
Loans
The loans of the Group’s UK insurance operations comprise:

(v) 

SAIF and PAC WPSF:
  Mortgage loans*
Policy loans
  Other loans†

Total SAIF and PAC WPSF loans

Shareholder-backed:
  Mortgage loans*
  Other loans

Total shareholder-backed loans

Total UK insurance operations loans

2012  £m

2011  £m

1,311 
16 
782 

2,109 

1,259 
5 

1,264 

3,373 

1,036 
20 
917 

1,973 

1,137 
5 

1,142 

3,115 

*  The mortgage loans are collateralised by properties. By carrying value, 86 per cent of the £1,259 million held for shareholder-backed business relates to 

lifetime (equity release) mortgage business which has an average loan to property value of 29 per cent.

† Other loans held by the PAC with-profi  ts fund are all commercial loans and comprise mainly syndicated loans.

(vi)  Other investments comprise:

Derivative assets*
Partnerships in investment pools and other†

2012  £m

2011  £m

 1,349 
3,227 

4,576 

1,461 
3,107 

4,568 

*  Aft  er including derivative liabilities of £1,007 million (2011: £1,298 million), which are also included in the statement of fi  nancial position, the overall 

derivative position was a net asset of £342 million (2011: £163 million).

† Partnerships in investment pools and other comprise mainly investments held by the PAC with-profi  ts fund. These investments are primarily investments 

in limited partnerships and additionally, investments in property funds. 

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200

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D2:  UK insurance operations continued

b  Reconciliation of movement in policyholder liabilities and unallocated surplus of with-profi  ts funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with-profi ts funds of UK insurance operations from the 
beginning of the year to the end of the year is as follows:

At 1 January 2011
Comprising:

Policyholder liabilities

  Unallocated surplus of with-profi ts funds
Premiums
Surrenders
Maturities/Deaths

Net fl owsnote (a)
Shareholders’ transfers post tax
Switches
Investment-related items and other movementsnote (b)
Foreign exchange translation differences

Other shareholder-backed 
funds and subsidiaries

SAIF and PAC
with-profi  ts
sub-fund
£m

Unit-linked
liabilities
£m

Annuity 
and other 
long-term 
business
£m

Total
£m

91,773 

21,671 

22,273 

135,717 

81,586 
10,187 
3,413 
(2,285)
(5,551)

(4,423)
(216)
(237)
3,338 
(94)

21,671 
– 
1,854 
(1,851)
(655)

(652)
– 
237 
25 
– 

22,273 
– 
1,721 
(119)
(1,607)

(5)
– 
– 
2,499 
– 

125,530 
10,187 
6,988 
(4,255)
(7,813)

(5,080)
(216)
– 
5,862 
(94)

At 31 December 2011/1 January 2012

90,141 

21,281 

24,767 

136,189 

Comprising:

Policyholder liabilities

  Unallocated surplus of with-profi ts funds
Premiums
Surrenders
Maturities/Deaths

Net fl owsnote (a)
Shareholders’ transfers post tax
Switches
Investment-related items and other movementsnote (b)
Foreign exchange translation differences

At 31 December 2012

Comprising:

Policyholder liabilities

  Unallocated surplus of with-profi ts funds
Average policyholder liability balances*
2012
2011

80,976 
9,165 
4,539 
(2,200)
(5,664)

(3,325)
(205)
(236)
8,656 
(98)

21,281 
– 
1,775 
(2,378)
(658)

(1,261)
– 
236 
1,941 
– 

24,767 
– 
2,026 
(207)
(1,687)

132 
– 
– 
2,409 
– 

127,024 
9,165 
8,340 
(4,785)
(8,009)

(4,454)
(205)
– 
13,006 
(98)

94,933 

22,197 

27,308 

144,438 

84,407 
10,526 

82,691 
81,281 

22,197 
– 

21,739 
21,476 

27,308 
– 

133,912 
10,526 

26,038 
23,520 

130,468 
126,277 

*  Averages have been based on opening and closing balances and exclude unallocated surplus of with-profi  ts funds.

Notes
(a)  Net outfl  ows decreased from £5,080 million in 2011 to £4,454 million in 2012. An improvement in the net outfl  ows of the with-profi  ts business, following 

increased sales of with-profi  ts bonds in the year, has been greater than the increase in outfl  ows in the unit-linked business. The levels of infl  ows/outfl  ows 
for unit-linked business is driven by the activity of corporate pension schemes with transfers in or out from only one or two schemes infl  uencing the level 
of fl  ows in the year. The net fl  ows of negative £1,261 million in unit-linked business was a result of lower single premiums in and higher transfers out of this 
business in 2012. 
Investment-related items and other movements of £13,006 million across fund types refl  ected the continued strong performance of UK equity markets in 
2012, as well as investment gains from debt securities following falling bond yields, and other asset classes.

(b) 

 
 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

201

Information on credit risk of debt securities

c 
The following table summarises by rating the securities held by UK insurance operations as at 31 December 2012 and 2011:

UK insurance operations

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Fitch
Other

31 Dec 2012  £m

Other funds and subsidiaries

31 Dec
2011  £m

Scottish
Amicable
Insurance
Fund

PAC 
with-
profi  ts 
fund 

441 
527 

4,716 
4,908 
1,031  12,345 
911  10,614 
2,358 
224 

Unit-
linked
assets 

582 
829 
1,805 
1,340 
115 

PRIL

3,023 
3,041 
6,934 
4,210 
307 

Other 
annuity 
and 
long-term 
business

Total

Total

9,200 
438 
318 
9,623 
885  23,000 
645  17,720 
3,043 

39 

9,928 
8,647 
21,474 
15,746 
3,175 

3,134  34,941 

4,671  17,515 

2,325  62,586 

58,970 

241 
41 
32 
54 
15 

3,780 
538 
505 
818 
224 

1,239 
106 
26 
113 
30 

2,557 
622 
321 
370 
30 

629 
113 
43 
30 
8 

8,446 
1,420 
927 
1,385 
307 

7,945 
651 
1,008 
1,030 
242 

383 

5,865 

1,514 

3,900 

823  12,485 

10,876 

20 
327 

295 
5,542 

26 
99 

165 
2,157 

21 
139 

527 
8,264 

492 
7,615 

Total debt securities

3,864  46,643 

6,310  23,737 

3,308  83,862 

77,953 

Where no external ratings are available, internal ratings produced by the Group’s asset management operation, which are prepared on 
the Company’s assessment of a comparable basis to external ratings, are used where possible. The £8,264 million total debt securities 
held at 31 December 2012 (2011: £7,615 million) which are not externally rated are either internally rated or unrated. These are 
analysed as follows:

Internal ratings or unrated:

AAA to A-
BBB to B-
Below B- or unrated

Total

 2012  £m

2011  £m

3,150 
3,752 
1,362 

8,264 

2,726 
3,773 
1,116 

7,615 

The majority of unrated debt security investments were held in SAIF and the PAC with-profi ts sub-fund and relate to convertible debt 
and other investments which are not covered by ratings analysts, nor have an internal rating attributed to them. Of the £2,296 million 
PRIL and other annuity and long-term business investments which are not externally rated, £6 million were internally rated AAA, 
£429 million AA, £737 million A, £895 million BBB, £115 million BB and £114 million were internally rated B+ and below or unrated.

During 2011 Standard & Poor’s withdrew its ratings of debt securities issued by a number of sovereigns. Where these are no longer 

available Moody’s ratings have been used. This primarily impacts the UK and Asia insurance operations.

As detailed in note D2(h) below, the primary sensitivity of IFRS basis profi t or loss and shareholders’ equity relates to non-linked 

shareholder-backed business which is represented by ‘PRIL’ and ‘other annuity and long-term business’ in the table above.

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202

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D2:  UK insurance operations continued

d  Products and guarantees
Prudential’s long-term products in the UK consist of life insurance, pension products and pension annuities.
  These products are written primarily in:

 AAAAAAAAAAAAAAAA One of three separate sub-funds of the PAC long-term fund, namely the with-profi ts sub-fund (WPSF), SAIF, and the non-profi t 

sub-fund;

 AAAAAAAAAAAAAAAA Prudential Annuities Limited (PAL), which is owned by the PAC with-profi ts sub-fund;
 AAAAAAAAAAAAAAAA Prudential Retirement Income Limited (PRIL), a shareholder-owned subsidiary; or
 AAAAAAAAAAAAAAAA Other shareholder-backed subsidiaries writing mainly non-profi t unit-linked business.

i  With-profi  ts products and PAC with-profi  ts sub-fund
Within the statement of fi nancial position of UK insurance operations at 31 December 2012, as shown in note D2(a), there are 
policyholder liabilities and unallocated surplus of £87.1 billion (2011: £81.6 billion) that relate to the WPSF. These amounts include 
the liabilities and capital of Prudential Annuities Limited, a wholly-owned subsidiary of the fund. The WPSF mainly contains 
with-profi ts business but it also contains some non-profi t business (unit-linked, term assurances and annuities). The WPSF’s profi ts 
are apportioned 90 per cent to its policyholders and 10 per cent to shareholders as surplus for distribution is determined via the 
annual actuarial valuation.

The WPSF held a provision of £47 million at 31 December 2012 (2011: £90 million) to honour guarantees on a small amount of 

guaranteed annuity products. SAIF’s exposure to guaranteed annuities is described below.

With-profi ts products provide returns to policyholders through bonuses that are ‘smoothed’. There are two types of bonuses: 
‘annual’ and ‘fi nal’. Annual bonuses are declared once a year, and once credited, are guaranteed in accordance with the terms of 
the particular product. Unlike annual bonuses, fi nal bonuses are guaranteed only until the next bonus declaration. The main factors 
that infl uence the determination of bonus rates are the return on the investments of the with-profi ts fund, infl ation, taxation, the 
expenses of the fund chargeable to policyholders and the degree to which investment returns are smoothed. The overall rate of 
return earned on investments and the expectation of future investment returns are the most important infl uences on bonus rates. 

A high proportion of the assets backing the with-profi ts business are invested in equities and real estate. If the fi nancial strength 

of the with-profi ts business is affected, then a higher proportion of fi xed interest or similar assets might be held by the fund.
Further details on the determination of the two types of the bonuses: ‘regular’ and ‘fi nal’, the application of signifi cant 

judgement, key assumptions and the degree of smoothing of investment returns in determining the bonus rates are provided below.

Regular bonus rates
For regular bonuses, the bonus rates are determined for each type of policy primarily by targeting the bonus level at a prudent 
proportion of the long-term expected future investment return on underlying assets. The expected future investment return is 
reduced as appropriate for each type of policy to allow for items such as expenses, charges, tax and shareholders’ transfers. 
However, the rates declared may differ by product type, or by the date of payment of the premium, or date of issue of the policy, or 
if the accumulated annual bonuses are particularly high or low, relative to a prudent proportion of the achieved investment return.
When target bonus levels change the PAC board of directors (PAC Board) has regard to the overall strength of the long-term 

fund when determining the length of time over which it will seek to achieve the amended prudent target bonus level.

In normal investment conditions, PAC expects changes in regular bonus rates to be gradual over time. However, the PAC 
Directors retain the discretion whether or not to declare a regular bonus each year, and there is no limit on the amount by which 
regular bonus rates can change.

Final bonus rates
A fi nal bonus which is normally declared yearly, may be added when a claim is paid or when units of a unitised product are realised.

The rates of fi nal bonus usually vary by type of policy and by reference to the period, usually a year, in which the policy 
commences or each premium is paid. These rates are determined by reference to the asset shares for the sample policies but 
subject to the smoothing approach as explained below.

In general, the same fi nal bonus scale applies to maturity, death and surrender claims except that:

 AAAAAAAAAAAAAAAAA The total surrender value may be impacted by the application of a Market Value Reduction for accumulating with-profi ts policies 

and is the surrender bases for conventional with-profi ts business; and

 AAAAAAAAAAAAAAAAA For the SAIF and Scottish Amicable, the fi nal bonus rates applicable on surrender may be adjusted to refl ect expected future 

bonus rates.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

203

Application of signifi  cant judgement
The application of the above method for determining bonuses requires the PAC Board to apply signifi cant judgement in many 
respects, including in particular the following:

 AAAAAAAAAAAAAAAAA Determining what constitutes fair treatment of customers: Prudential is required by UK law and regulation to consider the fair 

treatment of its customers in setting bonus levels. The concept of determining what constitutes fair treatment, while established 
by statute, is not defi ned;

 AAAAAAAAAAAAAAAAA Smoothing of investment returns: This is an important feature of with-profi ts products. Determining when particular 

circumstances, such as a signifi cant rise or fall in market values, warrant variations in the standard bonus smoothing limits that 
apply in normal circumstances requires the PAC Board to exercise signifi cant judgement; and

 AAAAAAAAAAAAAAAAA Determining at what level to set bonuses to ensure that they are competitive: The overall return to policyholders is an important 

competitive measure for attracting new business.

Key assumptions
As noted above, the overall rate of return on investments and the expectation of future investment returns are the most important 
infl uences in bonus rates, subject to the smoothing described below. Prudential determines the assumptions to apply in respect of 
these factors, including the effects of reasonably likely changes in key assumptions, in the context of the overarching discretionary 
and smoothing framework that applies to its with-profi ts business as described above. As such, it is not possible to specifi cally 
quantify the effects of each of these assumptions, or of reasonably likely changes in these assumptions.

Prudential’s approach, in applying signifi cant judgement and discretion in relation to determining bonus rates, is consistent 

conceptually with the approach adopted by other fi rms that manage a with-profi ts business. It is also consistent with the 
requirements of UK law, which require all UK fi rms that carry out a with-profi ts business to defi ne, and make publicly available, 
the Principles and Practices of Financial Management (PPFM) that are applied in the management of their with-profi ts funds.
Accordingly, Prudential’s PPFM contains an explanation of how it determines regular and fi nal bonus rates within the 
discretionary framework that applies to all with-profi ts policies, subject to the general legislative requirements applicable. 
The purpose of Prudential’s PPFM is therefore to:

 AAAAAAAAAAAAAAAAA Explain the nature and extent of the discretion available;
 AAAAAAAAAAAAAAAAA Show how competing or confl icting interests or expectations of different groups and generations of policyholders, and 

policyholders and shareholders are managed so that all policyholders and shareholders are treated fairly; and 

 AAAAAAAAAAAAAAAAA Provide a knowledgeable observer (eg a fi nancial adviser) with an understanding of the material risks and rewards from starting 

and continuing to invest in a with-profi ts policy with Prudential.

Furthermore, in accordance with industry-wide regulatory requirements, the PAC Board has appointed: 

 AAAAAAAAAAAAAAAAA An Actuarial Function Holder who provides the PAC Board with all actuarial advice;
 AAAAAAAAAAAAAAAAA A With-Profi ts Actuary whose specifi c duty is to advise the PAC Board on the reasonableness and proportionality of the manner 
in which its discretion has been exercised in applying the PPFM and the manner in which any confl icting interests have been 
addressed; and

 AAAAAAAAAAAAAAAAA A With-Profi ts Committee of independent individuals, which assesses the degree of compliance with the PPFM and the manner 

in which confl icting rights have been addressed.

Smoothing of investment return
In determining bonus rates for the UK with-profi ts policies, smoothing is applied to the allocation of the overall earnings of the UK 
with-profi ts fund of which the investment return is a signifi cant element. The smoothing approach differs between accumulating 
and conventional with-profi ts policies to refl ect the different contract features. In normal circumstances, Prudential does not 
expect most payout values on policies of the same duration to change by more than 10 per cent up or down from one year to 
the next, although some larger changes may occur to balance payout values between different policies. Greater fl exibility may 
be required in certain circumstances, for example, following a signifi cant rise or fall in market values, and in such situations the 
PAC Board may decide to vary the standard bonus smoothing limits in order to protect the overall interests of policyholders.

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204

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D2:  UK insurance operations continued

The degree of smoothing is illustrated numerically by comparing in the following table the relatively ‘smoothed’ level of 
policyholder bonuses declared as part of the surplus for distribution, with the more volatile movement in investment return 
and other items of income and expenditure of the UK component of the PAC with-profi ts fund for each year presented.

Net income of the fund:
Investment return
Claims incurred
Movement in policyholder liabilities
Add back policyholder bonuses for the year (as shown below)
Claims incurred and movement in policyholder liabilities

(including charge for provision for asset shares and excluding policyholder bonuses)

Earned premiums, net of reinsurance
Other income
Acquisition costs and other expenditure
Tax charge

Net income of the fund before movement in unallocated surplus
Movement in unallocated surplus

Surplus for distribution

Surplus for distribution allocated as follows:
   90% policyholders’ bonus (as shown above)
   10% shareholders’ transfers

2012  £m

2011  £m

8,350 
(6,857)
(3,989)
1,865 

(8,981)
4,558 
39 
(740)
(292)

2,934 
(863)

2,071 

1,865 
206 

2,071 

4,094 
(6,411)
(614)
1,945 

(5,080)
3,404 
17 
(696)
(63)

1,676 
485 

2,161 

1,945 
216 

2,161 

ii  Annuity business
Prudential’s conventional annuities include level, fi xed-increase and infl ation-linked annuities, the link being to the Retail Prices 
Index (RPI) in the majority of cases. They are mainly written within the subsidiaries PAL, PRIL, the PAC non-profi t sub-fund and 
the PAC with-profi ts sub-fund, but there are some annuity liabilities in Prudential Pensions Limited and SAIF.

Prudential’s fi xed-increase annuities incorporate automatic increases in annuity payments by fi xed amounts over the 

policyholder’s life. The RPI annuities that Prudential offers provide for a regular annuity payment to which an additional amount 
is added periodically based on the increase in the UK RPI. 

Prudential’s with-profi ts annuities, which are written in the WPSF, combine the income features of annuity products with the 
investment smoothing features of with-profi ts products and enable policyholders to obtain exposure to investment return on the 
WPSF’s equity shares, property and other investment categories over time. Policyholders select a ‘required smoothed return’ 
bonus from the specifi c range Prudential offers for the particular product. The amount of the annuity payment each year depends 
upon the relationship between the required smoothed return bonus rate selected by the policyholder when the product is 
purchased and the smoothed return bonus rates Prudential subsequently declares each year during the term of the product. If the 
total bonus rates fall below the anticipated rate, then the annuity income falls.

At 31 December 2012, £41.7 billion (2011: £38.3 billion) of investments relate to non-profi t annuity business of the PAC WPSF 

(including PAL) and the annuity business of PRIL. These investments are predominantly in debt securities (including retail price 
index-linked bonds to match retail price index-linked annuities), loans, deposits and property, and are duration matched with the 
estimated duration of the liabilities they support.

iii  SAIF
SAIF is a ring-fenced sub-fund of the PAC long-term fund formed following the acquisition of the mutually owned Scottish 
Amicable Life Assurance Society in 1997. No new business may be written in SAIF, although regular premiums are still being paid 
on policies in force at the time of the acquisition and incremental premiums are permitted on these policies.

The fund is solely for the benefi t of policyholders of SAIF. Shareholders have no interest in the profi ts of this fund although they 

are entitled to asset management fees on this business.

The process for determining policyholder bonuses of SAIF with-profi ts policies, which constitute the vast majority of obligations 
of the funds, is similar to that for the with-profi ts policies of the WPSF. However, in addition, the surplus assets in SAIF are allocated 
to policies in an orderly and equitable distribution over time as enhancements to policyholder benefi ts ie in excess of those based 
on asset share.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

205

Provision is made for the risks attaching to some SAIF unitised with-profi ts policies that have (Market Value Reduction) 
MVR-free dates and for those SAIF products which have a guaranteed minimum benefi t on death or maturity of premiums 
accumulated at 4 per cent per annum.

The Group’s main exposure to guaranteed annuities in the UK is through SAIF and a provision of £371 million was held in 
SAIF at 31 December 2012 (2011: £370 million) to honour the guarantees. As SAIF is a separate sub-fund solely for the benefi t 
of policyholders of SAIF, this provision has no impact on the fi nancial position of the Group’s shareholders’ equity.

iv  Unit-linked (non-annuity) and other non-profi  t business
Prudential UK insurance operations also have an extensive book of unit-linked policies of varying types and provide a range 
of other non-profi t business such as credit life and protection contracts. These contracts do not contain signifi cant fi nancial 
guarantees.

There are no guaranteed maturity values or guaranteed annuity options on unit-linked policies except for minor amounts 

for certain policies linked to cash units within SAIF.

e  Process for setting assumptions and determining contract liabilities

i  Overview
The calculation of the contract liabilities involves the setting of assumptions for future experience. This is done following detailed 
review of the relevant experience including in particular mortality, expenses, tax, economic assumptions and, where applicable, 
persistency.

For with-profi ts business written in the WPSF or SAIF, a market consistent valuation is performed (as described in section (ii) 

below). Additional assumptions required are for persistency and the management actions under which the fund is managed. 
Assumptions used for a market-consistent valuation typically do not contain margins, whereas those used for the valuation of other 
classes of business do.

Mortality assumptions are set based on the results of the most recent experience analysis looking at the experience over recent 
years of the relevant business. For non-profi t business, a margin for adverse deviation is added. Different assumptions are applied 
for different product groups. For annuitant mortality, assumptions for current mortality rates are based on recent experience 
investigations and expected future improvements in mortality. The expected future improvements are based on recent experience 
and projections of the business and industry experience generally.

Maintenance and, for some classes of business, termination expense assumptions are expressed as per policy amounts. They 
are set based on the expenses incurred during the year, including an allowance for ongoing investment expenditure and allocated 
between entities and product groups in accordance with the operation’s internal cost allocation model. For non-profi t business a 
margin for adverse deviation is added to this amount. Expense infl ation assumptions are set consistent with the economic basis and 
based on the difference between yields on nominal gilts and index-linked gilts.

The actual renewal expenses incurred on behalf of SAIF by other Group companies are recharged in full to SAIF. 
The assumptions for asset management expenses are based on the charges specifi ed in agreements with the Group’s asset 

management operations, plus a margin for adverse deviation for non-profi t business.

Tax assumptions are set equal to current rates of taxation.
For non-profi t business excluding unit-linked business, the valuation interest rates used to discount the liabilities are based on 
the yields as at the valuation date on the assets backing the technical provisions. For fi xed interest securities the gross redemption 
yield is used, except for the PAL (including the business recaptured by PAC WPSF in 2011) and PRIL annuity business, where the 
internal rate of return of the assets backing the liabilities is used. Properties are valued using the rental yield, and for equities it is 
the greater of the dividend yield and the average of the dividend yield and the earnings yield. An adjustment is made to the yield 
on non risk-free fi xed interest securities and property to refl ect credit risk. To calculate the non-unit reserves for linked business, 
assumptions have been set for the gross unit growth rate and the rate of infl ation of maintenance expenses, as well as for the 
valuation interest rate as described above.

ii  WPSF and SAIF
The policyholder liabilities reported for the WPSF are primarily for two broad types of business. These are accumulating and 
conventional with-profi ts contracts. The policyholder liabilities of the WPSF are accounted for under FRS 27.

The provisions have been determined on a basis consistent with the detailed methodology included in regulations contained 
in the FSA’s rules for the determination of reserves on the FSA’s ‘realistic’ Peak 2 basis. In aggregate, the regime has the effect of 
placing a value on the liabilities of UK with-profi ts contracts, which refl ects the amounts expected to be paid based on the current 
value of investments held by the with-profi ts funds and current circumstances. These contracts are a combination of insurance and 
investment contracts with discretionary participation features, as defi ned by IFRS 4.

The FSA’s Peak 2 calculation under the realistic regime requirement is explained further in note A3(2)(a) under the UK regulated 

with-profi ts section.

The contract liabilities for with-profi ts business also require assumptions for persistency. These are set based on the results of 

recent experience analysis.

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206

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D2:  UK insurance operations continued

iii  Annuity business
Credit risk provisions
For IFRS reporting, the results for UK shareholder-backed annuity business are particularly sensitive to the allowances made for 
credit risk. The allowance is refl ected in the deduction from the valuation rate of interest for discounting projected future annuity 
payments to policyholders that would have otherwise applied. Since mid-2007 there has been a signifi cant increase in the actual 
and perceived credit risk associated with corporate bonds as refl ected in the signifi cant widening that has occurred in corporate 
bond spreads. Although bond spreads over swap rates have narrowed from their peak in March 2009, they are still high compared 
with the levels seen in the years immediately preceding the start of the dislocated markets in 2007. The allowance that should 
therefore be made for credit risk remains a particular area of judgement.

The additional yield received on corporate bonds relative to swaps can be broken into the following constituent parts:

(a)  The expected level of future defaults;
(b)  The credit risk premium that is required to compensate for the potential volatility in default levels; 
(c)  The liquidity premium that is required to compensate for the lower liquidity of corporate bonds relative to swaps; and
(d)   The mark to market risk premium that is required to compensate for the potential volatility in corporate bond spreads (and 

hence market values) at the time of sale.

The sum of (c) and (d) is often referred to as ‘liquidity premium’.

The allowance for credit risk comprises (i) an amount for long-term best estimate defaults, and (ii) additional provisions for 

credit risk premium, downgrade resilience and short-term defaults.

The weighted components of the bond spread over swap rates for shareholder-backed fi xed and linked annuity business for 
PRIL at 31 December 2012 and 31 December 2011, based on the asset mix at the relevant balance sheet date are shown below.

31 December 2012

Bond spread over swap ratesnote (i)

Credit risk allowance

Long-term expected defaultsnote (ii)
Additional provisionsnote (iii)

Total credit risk allowance

Liquidity premium

31 December 2011 

Bond spread over swap ratesnote (i)

Credit risk allowance

Long-term expected defaultsnote (ii)
Additional provisionsnote (iii)

Total credit risk allowance

Liquidity premium

Pillar 1 
regulatory 
basis
 (bps)

161 

15 
50 

65 

96 

Adjustment 
from 
regulatory to 
IFRS basis
 (bps)

–

–
(23)

(23)

23 

Pillar 1 
regulatory 
basis
 (bps)

Adjustment 
from 
regulatory to 
IFRS basis
 (bps)

201 

15 
51 

66 

135 

– 

– 
(24)

(24)

24 

IFRS
 (bps)

161 

15 
27 

42 

119 

IFRS
 (bps)

201 

15 
27 

42 

159 

Notes
(i) 
(ii) 

Bond spread over swap rates refl  ect market observed data.
Long-term expected defaults are derived by applying Moody’s data from 1970 to 2009 and the defi  nition of the credit rating used is the second highest 
credit rating published by Moody’s, Standard & Poor’s and Fitch. 

(iii)  Additional provisions comprise credit risk premium, which is derived from Moody’s data from 1970 to 2009, an allowance for a one-notch downgrade 

of the portfolio subject to credit risk and an additional allowance for short-term defaults. 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

207

The prudent Pillar 1 regulatory basis refl ects the overriding objective of maintaining suffi cient provisions and capital to ensure 

payments to policyholders can be made. The approach for IFRS aims to establish liabilities that are closer to ‘best estimate’.

Movement in the credit risk allowance for PRIL for the year ended 31 December 2012
The movement during 2012 of the average basis points allowance for PRIL on Pillar 1 regulatory and IFRS bases are as follows:

Total allowance for credit risk at 31 December 2011
Credit rating changes
Asset trading
New business and other

Total allowance for credit risk at 31 December 2012

Pillar 1
regulatory
basis
(bps)

Total

66 
3 
1 
(5)

65 

IFRS
(bps) 

Total

42 
2 
1 
(3)

42 

For periods prior to full year 2011, favourable credit experience was retained in short-term allowances for credit risk on both the 
Pillar 1 and IFRS bases. From full year 2011 onwards, the methodology applied is to continue to retain such surplus experience in 
the IFRS credit provisions but not for Pillar 1.

Overall the movement has led to the credit allowance for Pillar 1 purposes to be 40 per cent (2011: 33 per cent) of the bond 

spread over swap rates. For IFRS purposes it represents 26 per cent (2011: 20 per cent) of the bond spread over swap rates.

The reserves for credit risk allowance at 31 December 2012 for the UK shareholder annuity fund were as follows:

PRIL
PAC non-profi t sub-fund

Total – 31 December 2012

Total – 31 December 2011

Pillar 1
regulatory
basis
£bn

Total

1.9 
0.2 

2.1 

2.0 

IFRS
£bn

Total

1.2 
0.1 

1.3 

1.3 

Mortality
The mortality assumptions are set in light of recent population and internal experience. The assumptions used are percentages 
of standard actuarial mortality tables with an allowance for future mortality improvements. Where annuities have been sold on 
an enhanced basis to impaired lives an additional age adjustment is made. The percentages of the standard table used are selected 
according to the source of business. 

In 2009, Prudential’s annuity business liabilities were determined using the Continuous Mortality Investigation (CMI) medium 

cohort projections with a fl oor. Since 2009, new mortality projection models have been released annually by the CMI. The CMI 
2009 model was used to produce the 2010 and 2011 results, with calibration to refl ect an appropriate view of future mortality 
improvements. The CMI 2011 model was used to produce the 2012 results, again with calibration to refl ect an appropriate view 
of future mortality improvements.

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208

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D2:  UK insurance operations continued

The tables and range of percentages used are set out in the following tables:

2012

In payment

Non-profi  t annuities within the WPSF
 (including PAL)

PRIL

Males 

Females 

Males 

Females 

93% – 99% PCMA00 
with future 
improvements in line 
with Prudential’s own 
calibration of the CMI 
2011 mortality model,
with a long-term 
improvement rate 
of 2.25%.

89% – 101% PCFA00 
with future
improvements in line 
with Prudential’s own
calibration of the CMI 
2011 mortality model,
with a long-term 
improvement rate 
of 1.50%.

92% – 96% PCMA00 
with future 
improvements in line 
with Prudential’s own 
calibration of the CMI 
2011 mortality model, 
with a long-term
improvement rate 
of 2.25%.

84% – 97% PCFA00 
with future 
improvements in line 
with Prudential’s own 
calibration of the CMI 
2011 mortality model, 
with a long-term
improvement rate 
of 1.50%.

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

2011

In payment

Non-profi  t annuities within the WPSF
 (including PAL)

PRIL

Males 

Females 

Males 

Females 

92% – 98% PCMA00 with 
future improvements in 
line with Prudential’s 
own calibration of the 
CMI 2009 mortality 
model, with a long-term 
improvement rate 
of 2.25%.

88% – 100% PCFA00 with 
future improvements in 
line with Prudential’s 
own calibration of the 
CMI 2009 mortality 
model, with a long-term 
improvement rate 
of 1.25%.

93% – 94% PCMA00 with 
future improvements in 
line with Prudential’s 
own calibration of the 
CMI 2009 mortality 
model, with a long-term 
improvement rate 
of 2.25%.

86% – 96% PCFA00 with 
future improvements in 
line with Prudential’s 
own calibration of the 
CMI 2009 mortality 
model, with a long-term 
improvement rate 
of 1.25%.

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

2010

In payment

Non-profi  t annuities within the WPSF
 (including PAL)

PRIL

Males 

Females 

Males 

Females 

92% – 98% PCMA00 with 
future improvements in 
line with Prudential’s 
own calibration of the 
CMI 2009 mortality 
model, with a long-term 
improvement rate 
of 2.25%.

88% – 100% PCFA00 with 
future improvements in 
line with Prudential’s 
own calibration of the 
CMI 2009 mortality 
model, with a long-term 
improvement rate 
of 1.25%.

94% – 95% PCMA00 with 
future improvements in 
line with Prudential’s 
own calibration of the 
CMI 2009 mortality 
model, with a long-term 
improvement rate 
of 2.25%.

86% – 97% PCFA00 with 
future improvements in 
line with Prudential’s 
own calibration of the 
CMI 2009 mortality 
model, with a long-term 
improvement rate 
of 1.25%.

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

 
 
  
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

209

iv  Unit-linked (non-annuity) and other non-profi  t business
The majority of other long-term business written in the UK insurance operations is unit-linked business or other business with 
similar features. For these contracts, the attaching liability refl ects the unit value obligation and provision for expenses and 
mortality risk. The latter component is determined by applying mortality assumptions on a basis that is appropriate for the 
policyholder profi le.

For unit-linked business, the assets covering unit liabilities are exposed to market risk, but the residual risk when considering 

the unit-linked liabilities and assets together is limited to the effect on fund-based charges.

For those contracts where the level of insurance risk is insignifi cant, the assets and liabilities arising under the contracts are 
distinguished between those that relate to the fi nancial instrument liability and acquisition costs and deferred income that relate 
to the component of the contract that relates to investment management. Acquisition costs and deferred income are recognised 
consistent with the level of service provision in line with the requirements of IAS 18.

f  Reinsurance
The Group’s UK insurance business cedes only minor amounts of business outside the Group. During 2012, reinsurance 
premiums for externally ceded business were £135 million (2011: £132 million) and reinsurance recoverable assets were £608 million 
(2011: £589 million) in aggregate. The gains and losses recognised in profi t and loss for the 2012 and 2011 contracts were immaterial.

g  Eff  ect of changes in assumptions used to measure insurance assets and liabilities
Credit risk
There has been no change of approach in the setting of assumption levels.

However, changes in the portfolio have given rise to altered levels of credit risk allowance as set out in note D2 (e)(iii). 

2012
Other operating assumption changes
In 2012, for the shareholder-backed business, the net effect of assumption changes, other than the allowance for credit risk described 
above was a charge to shareholder results of £17 million. This comprises the aggregate effect of strengthening of mortality 
assumptions for the annuity business, offsetting releases of margins and altered expenses and other assumptions.

For the with-profi ts sub-fund, the aggregate effect of assumption changes in 2012 was a net charge to unallocated surplus of 
£90 million, relating to changes in mortality and offsetting releases of margins, expense, persistency and economic assumptions. 

2011
Other operating assumption changes
In 2011, for the shareholder-backed business, the aggregate effect of assumption changes other than the allowance for credit risk 
described above, was a net charge to the shareholder results of £9 million, comprising a number of individually small assumption 
changes.

For the with-profi ts sub-fund, the aggregate effect of assumption changes in 2011 was a net charge to unallocated surplus of 

£59 million, relating to changes in mortality, expense, persistency and economic assumptions.

h  Exposure and sensitivity of IFRS basis profi  t or loss and shareholders’ equity to market and other risks

i  With-profi  ts business
SAIF
Shareholders have no interest in the profi ts of the ring-fenced fund of SAIF but are entitled to the asset management fees paid 
on the assets of the fund.

With-profi  ts sub-fund business
Shareholder UK results of UK with-profi ts business (including non-participating annuity business of the WPSF and of Prudential 
Annuities Limited (PAL), which is owned by the WPSF) are only sensitive to market risk through the indirect effect of investment 
performance on declared policyholder bonuses. 

The investment assets of PAC with-profi ts funds are subject to market risk. Changes in their carrying value, net of related 
changes to asset-share liabilities of with-profi t contracts, affect the level of unallocated surplus of the fund. Therefore, the level of 
unallocated surplus is particularly sensitive to the level of investment returns on the portion of the assets that represents surplus. 
The effects for 2012 and 2011 are demonstrated in note D5. However, as unallocated surplus is accounted for as a liability under 
IFRS, movements in its value do not affect shareholders’ profi t and equity. 

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210

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D2:  UK insurance operations continued

The shareholder results of the UK with-profi ts fund correspond to the shareholders’ share of the cost of bonuses declared on the 
with-profi ts business which is currently one-ninth of the cost of bonuses declared. Investment performance is a key driver of 
bonuses, and hence the shareholders’ share of the cost of bonuses. Due to the ‘smoothed’ basis of bonus declaration, the 
sensitivity to investment performance in a single year is low relative to movements in the period to period performance. However, 
over multiple periods, it is important. 

Mortality and other insurance risk are relatively minor factors in the determination of the bonus rates. Adverse persistency 
experience can affect the level of profi tability from with-profi ts but in any given one year, the shareholders’ share of cost of bonus 
may only be marginally affected. However, altered persistency trends may affect future expected shareholder transfers. 

ii  Shareholder-backed annuity business
The principal items affecting the IFRS results of the UK shareholder-backed annuity business are mortality experience and 
assumptions, and credit risk. The assets covering the liabilities are principally debt securities and other investments that are held 
to match the expected duration and payment characteristics of the policyholder liabilities. These liabilities are valued for IFRS 
reporting purposes by applying discount rates that refl ect the market rates of return attaching to the covering assets.

Asset/liability duration matching is reviewed regularly. Except to the extent of any asset/liability duration mismatch and 
exposure to credit risk, the sensitivity of the Group’s results to market risk for movements in the carrying value of the liabilities 
and covering assets is broadly neutral on a net basis.

The main market risk sensitivity for the UK shareholder-backed annuity business arises from interest rate risk on the debt 
securities which substantially represent shareholders’ equity. This shareholders’ equity comprises the net assets held within 
the long-term fund of the company that cover regulatory basis liabilities that are not recognised for IFRS reporting purposes, for 
example, contingency reserves and shareholder capital held outside the long-term fund.
In summary, profi ts from shareholder-backed annuity business are most sensitive to:

 AAAAAAAAAAAAAAAAA The extent to which the duration of the assets held closely matches the expected duration of the liabilities under the contracts; 
 AAAAAAAAAAAAAAAAA Actual versus expected default rates on assets held;
 AAAAAAAAAAAAAAAAA The difference between long-term rates of return on corporate bonds and risk-free rates;
 AAAAAAAAAAAAAAAAA The variance between actual and expected mortality experience;
 AAAAAAAAAAAAAAAAA The extent to which changes to the assumed rate of improvements in mortality give rise to changes in the measurement of 

liabilities; and

 AAAAAAAAAAAAAAAAA Changes in renewal expense levels.

A decrease in assumed mortality rates of 1 per cent would decrease gross profi ts by approximately £74 million (2011: £64 million). 
A decrease in credit default assumptions of fi ve basis points would increase gross profi ts by £157 million (2011: £137 million). 
A decrease in renewal expenses (excluding asset management expenses) of 5 per cent would increase gross profi ts by £25 million 
(2011: £25 million). The effect on profi ts would be approximately symmetrical for changes in assumptions that are directionally 
opposite to those explained above.

iii  Unit-linked and other business
Unit-linked and other business represents a comparatively small proportion of the in-force business of the UK insurance 
operations.

Due to the matching of policyholder liabilities to attaching asset value movements, the UK unit-linked business is not directly 
affected by market or credit risk liabilities of other business and are also broadly insensitive to market risk. Profi ts from unit-linked 
and similar contracts primarily arise from the excess of charges to policyholders for management of assets under the Company’s 
stewardship, over expenses incurred. The former is most sensitive to the net accretion of funds under management as a function of 
new business and lapse and timing of death. The accounting impact of the latter is dependent upon the amortisation of acquisition 
costs in line with the emergence of margins (for insurance contracts) and amortisation in line with service provision (for the 
investment management component of investment contracts). By virtue of the design features of most of the contracts which 
provide low levels of mortality cover, the profi ts are relatively insensitive to changes in mortality experience.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

211

iv  Shareholder exposure to interest rate risk and other market risk
By virtue of the fund structure, product features and basis of accounting, the policyholder liabilities of the UK insurance operations 
are, except for pension annuity business, not generally exposed to interest rate risk. At 31 December 2012, pension annuity 
liabilities accounted for 98 per cent (2011: 98 per cent) of UK shareholder-backed business liabilities. For pension annuity business, 
liabilities are exposed to interest rate risk. However, the net exposure to the PAC WPSF (for PAL) and shareholders (for annuity 
liabilities of PRIL and the non-profi t sub-fund) is very substantially ameliorated by virtue of the close matching of assets with 
appropriate duration. The level of matching from period to period can vary depending on management actions and economic 
factors so it is possible for a degree of mis-matching profi ts or losses to arise. 

The close matching by the Group of assets of appropriate duration to annuity liabilities is based on maintaining economic and 
regulatory capital. The measurement of liabilities under capital reporting requirements and IFRS is not the same with contingency 
reserves and some other margins for prudence within the assumptions required under the FSA regulatory solvency basis not 
included for IFRS reporting purposes. As a result, IFRS equity is higher than regulatory capital and therefore, more sensitive 
to interest rate and credit risk.

The estimated sensitivity of the UK non-linked shareholder-backed business (principally pension annuities business) to 

a movement in interest rates is as follows:

Carrying value of debt securities and 

derivatives

Policyholder liabilities 
Related deferred tax effects

Net sensitivity of profi t after tax and 

shareholders’ equity

2012  £m

2011  £m

A
decrease
 of 2%

A 
decrease
 of 1%

An 
increase
 of 1%

An 
increase
 of 2%

A 
decrease
 of 2%

A 
decrease
 of 1%

An 
increase
 of 1%

 An 
increase
 of 2%

9,006 
(7,878)
(259)

3,993 
(3,513)
(110)

(3,265)
2,867 
91 

(5,983)
5,235 
172 

7,676 
(6,842)
(208)

3,426 
(3,060)
(91)

(2,820)
2,510 
77 

(5,178)
4,593 
146 

869 

370 

(307)

(576)

626 

275 

(233)

(439)

In addition the shareholder-backed portfolio of UK non-linked insurance operations covering liabilities and shareholders’ equity 
includes equity securities and investment property. Excluding any second order effects on the measurement of the liabilities for 
future cash fl ows to the policyholder, a fall in their value would have given rise to the following effects on pre-tax profi t, profi t after 
tax and shareholders’ equity.

Pre-tax profi t
Related deferred tax effects

Net sensitivity of profi t after tax and shareholders’ equity

2012  £m

2011  £m

A decrease
 of 20%

A decrease
 of 10%

A decrease
 of 20%

A decrease
 of 10%

(316)
73 

(243)

(158)
36 

(122)

(319)
80 

(239)

(160)
40 

(120)

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profi t and shareholders’ 
equity to the sensitivities shown above. The market risk sensitivities shown above refl ect the impact of temporary market 
movements and therefore, the primary effect of such movements would, in the Group’s segmental analysis of profi ts, be included 
within the short-term fl uctuations in investment returns.

In the equity risk sensitivity analysis shown above, the Group has considered the impact of an instantaneous 20 per cent fall in 
equity markets. If equity markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous 
fall, but rather, this would be expected to occur over a period of time during which the Group would be able to put in place 
mitigating management actions.

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212

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D2:  UK insurance operations continued

i  Duration of liabilities 
With the exception of most unitised with-profi ts bonds and other whole of life contracts the majority of the contracts of the UK 
insurance operations have a contract term. However, in effect, the maturity term of contracts refl ects the earlier of death, maturity, 
or lapsation. In addition, with-profi ts contract liabilities as noted in note D2(e) include projected future bonuses based on current 
investment values. The actual amounts payable will vary with future investment performance of SAIF and the WPSF. 

The tables above show the carrying value of the policyholder liabilities. The tables in the accompanying notes below show the 

maturity profi le of the cash fl ows for insurance contracts, as defi ned by IFRS, ie those containing signifi cant insurance risk, and 
investment contracts, which do not.

With-profi  ts business 

2012  £m

Annuity business
(insurance contracts) 

Other 

Insurance 
contracts

 Investment 
contracts 

Total

Non-profi  t
annuities
within
WPSF
 (including
PAL)

PRIL

Total

Insurance
contracts

 Investment 
contracts 

 Total

T OTAL

Policyholders liabilities

37,698  33,486  71,184  13,223  20,114  33,337  13,231  16,160  29,391  133,912

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

45 
24 
13 
8 
5 
5 

39 
25 
17 
11 
6 
2 

42 
24 
15 
10 
5 
4 

30 
24 
18 
12 
8 
8 

2012 %

26 
22 
17 
13 
9 
13 

27 
22 
18 
13 
9 
11 

35 
25 
17 
10 
6 
7 

28 
23 
17 
12 
9 
11 

31 
24 
17 
11 
8 
9 

36 
24 
16 
11 
7 
6 

With-profi  ts business 

2011  £m

Annuity business
(insurance contracts) 

Other 

Insurance 
contracts

 Investment 
contracts 

Total

Non-profi  t
annuities
within
WPSF
 (including
PAL)

PRIL

Total

Insurance
contracts

 Investment

contracts  

 Total

  T OTAL

Policyholder liabilities

38,974 

29,365 

68,339  12,637 

18,236 

30,873  12,885 

14,927  27,812  127,024

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

47 
24 
13 
8 
5 
3 

32 
26 
19 
14 
7 
2 

41 
25 
16 
10 
6 
2 

29 
24 
18 
12 
8 
9 

2011 %

25 
22 
18 
13 
10 
12 

27 
22 
18 
13 
9 
11 

34 
25 
18 
11 
7 
5 

28 
22 
18 
12 
9 
11 

31 
24 
18 
11 
7 
9 

35 
24 
17 
11 
7 
6 

Notes
(i) 

The cash fl  ow projections of expected benefi  t payments used in the maturity profi  le table above are from value of in-force business and exclude the value 
of future new business, including future vesting of internal pension contracts.
Benefi  t payments do not refl  ect the pattern of bonuses and shareholder transfers in respect of the with-profi  ts business.
Investment contracts under ‘Other’ comprise certain unit-linked and similar contracts accounted for under IAS 39 and IAS 18.

(ii) 
(iii) 
(iv)  For business with no maturity term included within the contracts, for example with-profi  ts investment bonds such as Prudence Bonds, an assumption is 

made as to likely duration based on prior experience.
The maturity tables shown above have been prepared on a discounted basis. Details of undiscounted cash fl ow for investment contracts are shown in note G2.

(v) 

 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

213

D3:  US insurance operations

a  Summary results and statement of fi  nancial position  

i  Results and movements in shareholders’ equity

Operating profi t based on longer-term investment returns 
Short-term fl uctuations in investment returns 
Amortisation of acquisition accounting adjustments arising on the purchase of REALIC I1

Profi t before shareholder tax
Tax 

Profi t for the year

Profi t for the year (as above)
Items recognised in other comprehensive income:

Exchange movements

  Unrealised valuation movements on securities classifi ed as available-for-sale:

  Unrealised holding gains arising during the year
  Deduct net gains included in the income statement

Total unrealised valuation movements
  Related change in amortisation of deferred acquisition costs 
  Related tax

Total other comprehensive income

Total comprehensive income for the year
Dividends, interest payments to central companies and other movements

Net increase in equity
Shareholders’ equity at beginning of year:
  As previously reported

Effect of change in accounting policy for deferred acquisition costs*

After effect of change

Shareholders’ equity at end of year

2012  £m

2011*  £m

964 
(90)
(19)

855 
(234)

621 

651 
(167)
– 

484 
(127)

357 

2012  £m

2011*  £m

621 

(181)

930 
(68)

862 
(270)
(205)

206 

827 
(245)

582 

4,271 
(510)
3,761 

4,343 

357 

35 

912 
(101)

811 
(275)
(187)

384 

741 
(330)

411 

3,815 
(465)
3,350 

3,761 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

Included within the movements in shareholders’ equity is a net increase in value of Jackson’s debt securities classifi ed as 
‘available-for-sale’ under IAS 39 of £862 million (2011: £811 million).

With the exception of debt securities for US insurance operations classifi ed as ‘available-for-sale’ under IAS 39, unrealised value 

movements on the Group’s investments are booked within the income statement. However, for debt securities classifi ed as 
‘available-for-sale’, unless impaired, fair value movements are recognised in other comprehensive income. Realised gains and 
losses, including impairments, are recorded in the income statement. This classifi cation is applied for most of the debt securities 
of the Group’s US operations. In 2012, Jackson recorded £37 million (2011: £62 million) of impairment losses arising from:

Residential mortgage-backed securities
Public fi xed income
Other

2012  £m

2011  £m

8 
2 
27 

37 

21 
– 
41 

62 

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214

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D3:  US insurance operations continued

Jackson’s portfolio of debt securities is managed proactively with credit analysts closely monitoring and reporting on the credit 
quality of its holdings. Jackson continues to review its investments on a case-by-case basis to determine whether any decline in 
fair value represents an impairment. In addition, investments in structured securities are subject to a rigorous review of their future 
estimated cash fl ows, including expected and stress case scenarios, to identify potential shortfalls in contractual payments (both 
interest and principal). Impairment charges are recorded on structured securities when the Company forecasts a contractual 
payment shortfall. Situations where such a shortfall would not lead to a recognition of a loss are rare. However, some structured 
securities do not have a single determined set of future cash fl ows and instead, there can be a reasonable range of estimates that 
could potentially emerge. With this variability, there could be instances where the projected cash fl ow shortfall under 
management’s base case set of assumptions is so minor that relatively small and justifi able changes to the base case assumptions 
would eliminate the need for an impairment loss to be recognised. The impairment loss refl ects the difference between the fair 
value and book value. 

In 2012, there was a movement in the statement of fi nancial position value for debt securities classifi ed as available-for-sale 
from a net unrealised gain of £2,057 million to a net unrealised gain of £2,807 million. The gross unrealised gain in the statement 
of fi nancial position increased from £2,303 million at 31 December 2011 to £2,985 million at 31 December 2012, while the gross 
unrealised loss decreased from £246 million at 31 December 2011 to £178 million at 31 December 2012.

Available for sale securities

Assets fair valued at below book value
  Book value*
  Unrealised (loss) gain

Fair value (as included in statement of fi nancial position)

Assets fair valued at or above book value
  Book value*
  Unrealised gain (loss)

Fair value (as included in statement of fi nancial position)

Total
  Book value*
  Net unrealised gain (loss) 

Fair value (as included in statement of fi nancial position)‡

2012  £m

2011  £m

Changes in 
unrealised 
 appreciation†

Foreign 
 exchange 
 translation 

Refl  ected as part of movement 
in consolidated statement of 
comprehensive income

59 

9 

803 

(121)

862 

(112)

4,551 
(178)

4,373 

25,467 
2,985 

28,452 

30,018 
2,807 

32,825 

2,455 
(246)

2,209 

22,504 
2,303 

24,807 

24,959 
2,057 

27,016 

*  Book value represents cost/amortised cost of the debt securities.
† Translated at the average rate of US$1.5849: £1.00
‡ Debt securities for US operations included in the statement of fi  nancial position at 31 December 2012 comprise:

Available-for-sale
Fair value through profi t and loss:

Securities of consolidated investment funds
Securities held to back liabilities for funds withheld under reinsurance arrangement

2012  £m

2011  £m

32,825 

27,016 

–
168 

6 
– 

32,993 

27,022 

Included within the movement in gross unrealised losses for the debt securities of Jackson of £59 million (2011: £122 million) as 
shown above was a net decrease in value of £33 million (2011: £12 million increase) relating to the sub-prime and Alt-A securities 
as referred to in section B5.

 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

215

ii  Statement of fi  nancial position

Assets
Intangible assets attributable to shareholders:
  Deferred acquisition costs and other intangibles

  Total

Deferred tax assets
Other non-investment and non-cash assetsnote (vi)
Investments of long-term business and other operations:

Investment properties
Financial investments:

Loansnote (ii)
Equity securities and portfolio holdings in unit trustsnote (v)

  Debt securities
  Other investmentsnote (iii)
  Deposits

Total investments

Properties held for sale 
Cash and cash equivalents

Total assets 

Equity and liabilities
Equity
Shareholders’ equitynote (iii)

Total equity

Liabilities
Policyholder:
  Contract liabilities (including amounts in respect of contracts 
classifi ed as investment contracts under IFRS 4)note (iv)

Total

Core structural borrowings of shareholder-fi nanced operations
Operational borrowings attributable to shareholder-fi nanced operations
Deferred tax liabilities
Other non-insurance liabilitiesnote (vi)

Total liabilities

Total equity and liabilities

31 Dec 2012  £m

31 Dec 2011*  £m 

Variable 
annuity
 separate 
account 
 assets and 
 liabilities 
note (i)

Fixed annuity, 
GIC and other 
 business
note (i)

Total†

Total

– 

– 

– 
– 

– 

3,222 

3,222 

1,889 
6,792 

3,222 

3,222 

1,889 
6,792 

3,115 

3,115 

1,392 
1,542 

24 

24 

35 

– 
49,298 
– 
– 
– 

6,235 
253 
32,993 
2,296 
211 

6,235 
49,551 
32,993 
2,296 
211 

49,298 

42,012 

91,310 

– 
– 

– 
513 

– 
513 

4,110 
38,036 
27,022 
2,376 
167 

71,746 

3 
271 

49,298 

54,428 

103,726 

78,069 

– 

– 

4,343 

4,343 

4,343 

4,343 

3,761 

3,761 

49,298 

42,963 

92,261 

49,298 

42,963 

92,261 

– 
– 
– 
– 

153 
26 
2,168 
4,775 

153 
26 
2,168 
4,775 

49,298 

50,085 

99,383 

49,298 

54,428 

103,726 

69,189 

69,189 

160 
127 
1,818 
3,014 

74,308 

78,069 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

† The statement of fi  nancial position at 31 December 2012 includes the assets and liabilities of the acquired REALIC business. Details of the acquisition are 

described in note I1.

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216

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D3:  US insurance operations continued

Notes
(i) 
(ii) 

Assets and liabilities attaching to variable annuity business that are not held in the separate account are shown within other business.
Loans 
The loans of the Group’s US insurance operations comprise: 

Mortgage loans*
Policy loans†

Total US insurance operations loans

2012  £m

2011  £m

3,543 
2,692 

6,235 

3,559 
551 

4,110 

*  All of the mortgage loans are commercial mortgage loans which are collateralised by properties. The property types are industrial, multi-family 

residential, suburban offi    ce, retail and hotel. The breakdown by property type is as follows:

Industrial
Multi-family residential
Offi ce
Retail
Hotels

2012  %

2011  %

 29 
 25 
 19 
 17 
 10 

 100 

28 
23 
19 
19 
11 

100 

The US insurance operations’ commercial mortgage loan portfolio does not include any single-family residential mortgage loans and is therefore, 
not exposed to the risk of defaults associated with residential sub-prime mortgage loans. The average loan size is £6.3 million (2011: £6.6 million). The 
portfolio has a current estimated average loan to value of 65 per cent (2011: 68 per cent) which provides signifi  cant cushion to withstand substantial 
declines in value.

At 31 December 2012, Jackson had mortgage loans with a carrying value of £78 million where the contractual terms of the agreements had been 

restructured. In addition to the regular impairment review aff  orded all loans in the portfolio, restructured loans are also reviewed for impairment. 
An impairment will be recorded if the expected cash fl  ows under the newly restructured terms discounted at the original yield (the pre-structured 
interest rate) are below the carrying value of the loan.

† The policy loans are fully secured by individual life insurance policies or annuity policies. The increase in 2012 refl  ects the purchase of REALIC as 

explained in note I1. The policy loans from the purchase of REALIC amounted to £1,842 million at 31 December 2012, and are accounted for at fair value 
through profi  t and loss as described above. All other policy loans are accounted for at amortised cost, less any impairment.

(iii)  Other investments comprise:

Derivative assets*G3 
Partnerships in investment pools and other†

2012  £m

2011  £m

1,546 
750 

2,296 

1,677 
699 

2,376 

*  In the US, Prudential uses derivatives: 

– To reduce interest rate risk;
– To facilitate effi    cient portfolio management to match liabilities under annuity policies; and
– For certain equity-based product management activities.

Aft  er taking account of the derivative liabilities of £645 million (2011: £887 million), which are also included in Other non-insurance liabilities, the 
derivative position for US operations is a net asset of £901 million (2011: £790 million).

† Partnerships in investment pools and other comprise primarily investments in limited partnerships. These include interests in the PPM America Private 
Equity Fund and diversifi  ed investments in 167 (2011: 167) other partnerships by independent money managers that generally invest in various equities 
and fi  xed income loans and securities.

(iv)  Summary policyholder liabilities (net of reinsurance) and reserves at 31 December 2012

The policyholder liabilities, net of reinsurers’ share of £6,076 million (2011: £907 million), refl  ect balances in respect of the following:

Policy reserves and liabilities on non-linked business:

Reserves for future policyholder benefi ts and claims payable
Deposits on investment contracts (as defi ned under IFRS ‘grandfathered’ US GAAP)
Guaranteed investment contracts
Unit-linked (variable annuity) business

2012  £m

2011  £m

7,663 
27,425 
1,799 
49,298 

86,185 

518 
28,314 
1,617 
37,833 

68,282 

  In addition to the policyholder liabilities above, Jackson has entered into a programme of funding arrangements under contracts which, in substance, 
are almost identical to GICs. The liabilities under these funding arrangements totalled £825 million (2011: £1,070 million) and are included in ‘Other 
non-insurance liabilities’ in the statement of fi  nancial position above.
Equity securities and portfolio holdings in unit trusts includes investments in mutual funds, the majority of which are equity based.

(v) 
(vi)  Reinsurance balances relating to REALIC

Included within Other non-investment and non-cash assets of £6,792 million (2011: £1,542 million) were balances of £6,076 million (2011: £907 million) 
for reinsurers’ share of insurance contract liabilities. Of the £6,076 million as at 31 December 2012, £5,234 million related to the reinsurance ceded by the 
newly acquired REALIC business. REALIC holds collateral for certain of these reinsurance arrangements with a corresponding funds withheld liability. 
As of 31 December 2012, the funds withheld liability of  £2,021 million was recorded within Other non-insurance liabilities. 

 
 
 
 
 
 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

217

b  Reconciliation of movement in policyholder liabilities
A reconciliation of the total policyholder liabilities of US insurance operations from the beginning of the year to the end of the year 
is as follows:

US insurance operations

At 1 January 2011
Premiums 
Surrenders
Maturities/Deaths

Net fl owsnote (b)
Transfers from general to separate account
Investment-related items and other movements 
Foreign exchange translation differencesnote (a)

At 31 December 2011/1 January 2012 

Premiums 
Surrenders
Maturities/Deaths

Net fl owsnote (b)
Transfers from general to separate account
Investment-related items and other movementsnote (c)
Foreign exchange translation differencesnote (a)
Acquisition of REALICnotes (d), I1

At 31 December 2012

Average policyholder liability balances*

2012
2011

Variable 
 annuity 
 separate 
 account 
 liabilities 
£m

31,203 
9,176 
(1,898)
(300)

6,978 
957 
(1,735)
430 

Fixed annuity, 
 GIC and other 
 business
£m

29,320 
3,738 
(2,372)
(520)

846 
(957)
1,871 
276 

Total
£m

60,523 
12,914 
(4,270)
(820)

7,824 
– 
136 
706 

37,833 

31,356 

69,189 

10,361 
(2,149)
(404)

7,808 
1,577 
4,014 
(1,998)
64 

4,546 
(2,207)
(550)

1,789 
(1,577)
227 
(1,680)
12,848 

14,907 
(4,356)
(954)

9,597 
– 
4,241 
(3,678)
12,912 

49,298 

42,963 

92,261 

43,549 
34,518 

33,948 
30,338 

77,497 
64,856 

*  Averages have been based on opening and closing balances, and adjusted for acquisitions and disposals in the period.

Notes
(a)  Movements in the year have been translated at an average rate of US$1.58/£1.00 (2011: US$1.60/£1.00). The closing balances have been translated at closing 

rate of US$1.63/£1.00 (2011: US$1.55/£1.00). Diff  erences upon retranslation are included in foreign exchange translation diff  erences.
(b)  Net fl  ows for the year were £9,597 million compared with £7,824 million in 2011 driven largely by increased new business volumes. 
(c) 

Positive investment-related items and other movements in variable annuity separate account liabilities of £4,014 million for 2012 refl  ects the increase in the 
US equity market during the year with the S&P index increasing by 13.4 per cent. Fixed annuity, GIC and other business investment and other movements 
primarily refl  ects the interest credited to policyholder account in the year, net of falls in the technical provisions held for the guarantees issued with variable 
annuity business. 

(d)  The acquisition of REALIC refl  ects the liabilities, before reduction for reinsurances ceded, acquired at the date of acquisition.

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218

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D3:  US insurance operations continued

c 

Information on credit risks of debt securities

Summary 

Corporate and government security and commercial loans:
  Government

Publicly traded and SEC Rule 144A* securities

  Non-SEC Rule 144A* securities

  Total

Residential mortgage-backed securities 
Commercial mortgage-backed securities 
Other debt securities

Total US debt securities

 2012  £m

2011  £m

4,126 
19,699 
3,542 

27,367 

2,400 
2,639 
587 

2,163 
16,281 
3,198 

21,642 

2,591 
2,169 
620 

32,993 

27,022 

*  A 1990 SEC rule that facilitates the resale of privately placed securities that are without SEC registration to qualifi  ed institutional investors. The rule was designed 

to develop a more liquid and effi    cient institutional resale market for unregistered securities.

i  Credit quality
The following table summarises by rating the debt securities, as at 31 December 2012 and 2011 using Standard & Poor’s (S&P), 
Moody’s, Fitch and implicit ratings of mortgage-backed securities (MBS) based on NAIC* valuations. 

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Implicit ratings of MBS based on NAIC* valuations (see below)
  NAIC 1
  NAIC 2
  NAIC 3-6

Fitch
Other†

Total debt securities

2012  £m

2011  £m

 187 
 6,343 
 7,728 
 10,230 
 1,173 

 133 
 4,476 
 6,382 
 8,446 
 999 

25,661 

20,436 

55 
18 
21 
56 
13 

62 
15 
29 
67 
17 

163 

190 

2,934 
207 
321 

3,462 

184 
3,523 

2,577 
147 
368 

3,092 

184 
3,120 

32,993 

27,022 

*  The Securities Valuation Offi    ce of the National Association of Insurance Commissioners (NAIC) classifi  es debt securities into six quality categories ranging 
from Class 1 (the highest) to Class 6 (the lowest). Performing securities are designated as Classes 1 to 5 and securities in or near default are designated Class 6.

† The amounts within Other which are not rated by S&P, Moody’s nor Fitch, nor are MBS securities using the revised regulatory ratings, have the following 

NAIC classifi  cations: 

NAIC 1
NAIC 2
NAIC 3-6

2012  £m

2011  £m

1,453 
2,022 
48 

3,523 

1,258 
1,792 
70 

3,120 

For some mortgage-backed securities within Jackson, the table above includes these securities using the regulatory ratings 
detail issued by the NAIC. These regulatory ratings levels were established by external third parties (PIMCO for residential 
mortgage-backed securities and BlackRock Solutions for commercial mortgage-backed securities) based on Jackson’s 
carrying value.

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

219

ii  Determining the fair value of debt securities when the markets are not active
Under IAS 39, unless categorised as ‘held to maturity’ or ‘loans and receivables’ debt securities are required to be fair valued. 
Where available, quoted market prices are used. However, where securities do not have an externally quoted price based on 
regular trades, or where markets for the securities are no longer active as a result of market conditions, IAS 39 requires that 
valuation techniques be applied. IFRS 7 requires classifi cation of the fair values applied by the Group into a three level hierarchy. 
Note G1 sets out further details of the Group’s approach to determining fair value and classifi es these fair values into a three 
level hierarchy as required by IFRS 7.  At 31 December 2012, 0.1 per cent of Jackson’s debt securities were classifi ed as level 3 
(31 December 2011: 0.1 per cent) comprising of fair values where there are signifi cant inputs which are not based on observable 
market data.

iii  Asset-backed securities funds exposures
Included within the debt securities of Jackson at 31 December 2012, are exposures to asset-backed securities as follows:

RMBS:

Sub-prime (2012: 15% AAA, 6% AA)

  Alt-A (2012: 4% AAA, 1% AA)

Prime including agency (2012: 0% AAA, 75% AA)

CMBS (2012: 40% AAA, 24% AA)
CDO funds (2012: 0% AAA, 27% AA)*, including £nil exposure to sub-prime
Other ABS (2012: 24% AAA, 15% AA), including £nil exposure to sub-prime

Total

*  Including Group’s economic interest in Piedmont and other consolidated CDO funds.

2012  £m

2011  £m

261 
323 
1,816 
2,639 
44 
543 

5,626 

207 
310 
2,074 
2,169 
44 
576 

5,380 

Jackson defi nes its exposure to sub-prime mortgages as investments in residential mortgage-backed securities in which the 
underlying borrowers have a US Fair Isaac Credit Organisation (FICO) credit score of 680 or lower. 

iv  Debt securities classifi  ed as available-for-sale in an unrealised loss position
The following table shows the fair value of those securities that are in a gross unrealised loss position for various percentages 
of book value at 31 December:

Between 90% and 100%
Between 80% and 90%
Below 80%*

Total

2012  £m

2011  £m

Fair value

Unrealised
 loss

Fair value

Unrealised
 loss

4,214 
85 
74 

4,373 

(112)
(13)
(53)

(178)

1,829 
172 
208 

2,209 

(60)
(28)
(158)

(246)

*  The unrealised losses as at 31 December 2012 include £77 million (2011: £183 million) relating to mortgage-backed and other debt securities. The unrealised 
losses in the portfolio by reference to the length of time of three years or more as at 31 December 2012 are £36 million (2011: £105 million) in the investment 
grade and £31 million (2011: £61 million) in non-investment grade.

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220

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D3:  US insurance operations continued

d  Products and guarantees
Jackson provides long-term savings and retirement products to retail and institutional customers throughout the US. Jackson offers 
fi xed annuities (interest-sensitive, fi xed indexed and immediate annuities), variable annuities (VA), life insurance and institutional 
products.

i  Fixed annuities
Interest-sensitive annuities
At 31 December 2012, interest-sensitive fi xed annuities accounted for 13 per cent (2011: 16 per cent) of policy and contract 
liabilities of Jackson. Interest-sensitive fi xed annuities are primarily deferred annuity products that are used for asset accumulation 
in retirement planning and for providing income in retirement. They permit tax-deferred accumulation of funds and fl exible payout 
options.

The policyholder of an interest-sensitive fi xed annuity pays Jackson a premium, which is credited to the policyholder’s account. 

Periodically, interest is credited to the policyholder’s account and in some cases administrative charges are deducted from the 
policyholder’s account. Jackson makes benefi t payments at a future date as specifi ed in the policy based on the value of the 
policyholder’s account at that date.

The policy provides that at Jackson’s discretion it may reset the interest rate, subject to a guaranteed minimum. 

At 31 December 2012, Jackson had fi xed interest rate annuities totalling £11.7 billion (US$19.0 billion) (2011: £11.5 billion 
(US$17.8 billion)) in account value with minimum guaranteed rates ranging from 1.0 per cent to 5.5 per cent and a 
3.09 per cent average guaranteed rate (2011: 1.0 per cent to 5.5 per cent and a 3.08 per cent average guaranteed rate). 

Approximately 50 per cent (2011: 48 per cent) of the interest-sensitive fi xed annuities Jackson wrote in 2012 provide for a 

market value adjustment that could be positive or negative, on surrenders in the surrender period of the policy. This formula-based 
adjustment approximates the change in value that assets supporting the product would realise as interest rates move up or down. 
The minimum guaranteed rate is not affected by this adjustment.

Fixed indexed annuities
Fixed indexed annuities (FIA) accounted for 8 per cent (2011: 9 per cent) of Jackson’s policy and contract liabilities at 
31 December 2012. Fixed indexed annuities vary in structure, but generally are deferred annuities that enable policyholders 
to obtain a portion of an equity-linked return (based on participation rates and caps) but provide a guaranteed minimum return. 
These guaranteed minimum rates are generally set between 1.0 per cent and 3.0 per cent. Jackson had fi xed indexed annuities 
allocated to indexed funds totalling £5.6 billion (US$9.2 billion) (2011: £5.0 billion (US$7.8 billion)) in account value with minimum 
guaranteed rates on indexed accounts ranging from 1.0 per cent to 3.0 per cent and a 1.82 per cent average guaranteed rate 
(2011: 1.0 per cent to 3.0 per cent and a 1.76 per cent average guarantee rate). Jackson also offers fi xed interest accounts on 
some fi xed indexed annuity products.  Fixed interest accounts of fi xed indexed annuities totalled  £1.5 billion (US$2.3 billion) 
(2011: £1.4 billion (US$2.1 billion)) in account value with minimum guaranteed rates ranging from 1.0 per cent to 3.0 per cent 
and a 2.53 per cent average guaranteed rate (2011: 1.0 per cent to 3.0 per cent and a 2.50 per cent average guarantee rate).  

Jackson hedges the equity return risk on fi xed indexed products using futures and options linked to the relevant index as well 

as through offsetting equity exposure in the VA product. The cost of these hedges is taken into account in setting the index 
participation rates or caps. Jackson bears the investment and surrender risk on these products.

Immediate annuities
At 31 December 2012, immediate annuities accounted for 1 per cent (2011: 1 per cent) of Jackson’s policy and contract liabilities. 
Immediate annuities guarantee a series of payments beginning within a year of purchase and continuing over either a fi xed period 
of years and/or the life of the policyholder. If the term is for the life of the policyholder, then Jackson’s primary risk is mortality risk. 
The implicit interest rate on these products is based on the market conditions that exist at the time the policy is issued and is 
guaranteed for the term of the annuity.

ii  Variable annuities
At 31 December 2012, VAs accounted for 60 per cent (2011: 63 per cent) of Jackson’s policy and contract liabilities. VAs are 
deferred annuities that have the same tax advantages and payout options as interest-sensitive and fi xed indexed annuities.

The primary differences between VAs and interest-sensitive or fi xed indexed annuities are investment risk and return. If a 
policyholder chooses a VA, the rate of return depends upon the performance of the selected fund portfolio. Policyholders may 
allocate their investment to either the fi xed or a selection of variable accounts. Investment risk on the variable account is borne by 
the policyholder, while investment risk on the fi xed account is borne by Jackson through guaranteed minimum fi xed rates of return. 
At 31 December 2012, approximately 8 per cent (2011: approximately 10 per cent) of VA funds were in fi xed accounts. Jackson had 
fi xed interest rate accounts in variable annuities totalling £4.3 billion (US$7.0 billion) (2011: £4.3 billion (US$6.7 billion)) in account 
value with minimum guaranteed rates ranging from 1.0 per cent to 3.0 per cent and a 1.89 per cent average guaranteed rate 
(2011: 1.0 per cent to 3.0 per cent and a 1.99 per cent average guarantee rate).

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

221

Jackson issues VA contracts where it contractually guarantees to the contractholder either a) return of no less than total deposits 

made to the contract adjusted for any partial withdrawals, b) total deposits made to the contract adjusted for any partial 
withdrawals plus a minimum return, or c) the highest contract value on a specifi ed anniversary date adjusted for any withdrawals 
following the contract anniversary. These guarantees include benefi ts that are payable in the event of death (guaranteed minimum 
death benefi t (GMDB)), annuitisation (guaranteed minimum income benefi t (GMIB)), or at specifi ed dates during the accumulation 
period (guaranteed minimum withdrawal benefi t (GMWB) and guaranteed minimum accumulation benefi t (GMAB)). Jackson 
hedges these risks using equity options and futures contracts as described in note D3(h). The GMAB was eliminated from 
Jackson’s product offerings in 2011. The GMIB is no longer offered, with existing coverage being reinsured. 

In March 2012, Jackson launched a new variable annuity product, Elite Access, which has no guaranteed benefi ts and provides 

tax effi cient access to alternative investments. Single premium sales in the period since launch were £849 million.

iii  Aggregate distribution of account values
The table below shows the distribution of account values for fi xed annuities (interest sensitive and fi xed indexed) and variable 
annuities within the range of minimum guaranteed interest rates as described in notes i and ii above as at 31 December 2012 
and 2011:

Minimum guaranteed interest rate

1.0%
> 1.0% – 2.0%
> 2.0% – 3.0%
> 3.0% – 4.0%
> 4.0% – 5.0%
> 5.0% 

Total

Account value

2012  £m

2011  £m

2,534 
8,374 
9,174 
1,236 
1,518 
209 

1,988 
8,321 
9,352 
841 
1,425 
167 

23,045 

22,094 

iv  Life insurance
Jackson’s life insurance products accounted for 15 per cent (2011: 7 per cent) of Jackson’s policy and contract liabilities at 
31 December 2012. The increase from 2011 was a result of the acquisition of REALIC. Jackson discontinued new sales of life 
insurance products effective 1 August 2012. The life products included term life, universal life and variable universal life. Term 
life provides protection for a defi ned period and a benefi t that is payable to a designated benefi ciary upon death of the insured. 
Universal life provides permanent individual life insurance for the life of the insured and includes a savings element. Variable 
universal life is a type of life insurance policy that combines death benefi t protection with the ability for the policyholder account 
to be invested in separate account funds. 

At 31 December 2012, Jackson (including the newly acquired REALIC) had interest sensitive life business in force with 
total account value of £6.0 billion (US$9.7 billion) (2011: £3.3 billion (US$5.1 billion)), with minimum guaranteed interest rates 
ranging from 2.5 per cent to 6.0 per cent with a 4.67 per cent average guaranteed rate (2011: 3.0 per cent to 6.0 per cent with 
a 4.88 per cent average guaranteed rate). The table below shows the distribution of the interest-sensitive life business’ account 
values within this range of minimum guaranteed interest rates as at 31 December 2012 and 2011:

Minimum guaranteed interest rate

1.0%
> 1.0% – 2.0%
> 2.0% – 3.0%
> 3.0% – 4.0%
> 4.0% – 5.0%
> 5.0% 

Total

Account value

2012  £m

2011  £m

– 
– 
183 
2,141 
2,097 
1,550 

5,971 

– 
– 
130 
1,145 
686 
1,317 

3,278 

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222

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D3:  US insurance operations continued

v  Institutional products
Jackson’s institutional products consist of GICs, funding agreements (including agreements issued in conjunction with Jackson’s 
participation in the US Federal Home Loan Bank programme) and medium-term note funding agreements. At 31 December 2012, 
institutional products accounted for 3 per cent of policy and contract liabilities (2011: 4 per cent). Under a traditional GIC, the 
policyholder makes a lump sum deposit. The interest rate paid is fi xed and established when the contract is issued. If deposited 
funds are withdrawn earlier than the specifi ed term of the contract, an adjustment is made that approximates a market value 
adjustment.

Under a funding agreement, the policyholder either makes a lump sum deposit or makes specifi ed periodic deposits. Jackson 

agrees to pay a rate of interest, which may be fi xed but which is usually a fl oating short-term interest rate linked to an external 
index. The average term of the funding arrangements is one to two years. In 2012 and 2011, there were no funding agreements 
terminable by the policyholder with less than 90 days’ notice.

Medium-term note funding agreements are generally issued to support trust instruments issued on non-US exchanges or to 
qualifi ed investors (as defi ned by SEC Rule 144A). Through the funding agreements, Jackson agrees to pay a rate of interest, which 
may be fi xed or fl oating, to the holders of the trust instruments.

e  Process for setting assumptions and determining contract liabilities
Under the MSB of reporting applied under IFRS 4 for insurance contracts, providing the requirements of the Companies Act, 
UK GAAP standards and the ABI SORP are met, it is permissible to refl ect the previously applied UK GAAP basis. Accordingly, 
and consistent with the basis explained in note A3, in the case of Jackson the carrying values of insurance assets and liabilities 
are consolidated into the Group accounts based on US GAAP.
  Under US GAAP, investment contracts (as defi ned for US GAAP purposes) are accounted for by applying, in the fi rst instance, 
a retrospective deposit method to determine the liability for policyholder benefi ts. This is then augmented by potentially three 
additional amounts. These amounts are for:

 AAAAAAAAAAAAAAAA Any amounts that have been assessed to compensate the insurer for services to be performed over future periods 

(ie deferred income);

 AAAAAAAAAAAAAAAA Any amounts previously assessed against policyholders that are refundable on termination of the contract; and
 AAAAAAAAAAAAAAAA Any probable future loss on the contract (ie premium defi ciency).

Capitalised acquisition costs and deferred income for these contracts are amortised over the life of the book of contracts. The present 
value of the estimated gross profi ts is generally computed using the rate of interest that accrues to policyholder balances (sometimes 
referred to as the contract rate). Estimated gross profi ts include estimates of the following elements, each of which will be determined 
based on the best estimate of amounts of the following individual elements over the life of the book of contracts without provision for 
adverse deviation for:

 AAAAAAAAAAAAAAAA Amounts expected to be assessed for mortality less benefi t claims in excess of related policyholder balances;
 AAAAAAAAAAAAAAAA Amounts expected to be assessed for contract administration less costs incurred for contract administration;
 AAAAAAAAAAAAAAAA Amounts expected to be earned from the investment of policyholder balances less interest credited to policyholder balances;
 AAAAAAAAAAAAAAAA Amounts expected to be assessed against policyholder balances upon termination of contracts (sometimes referred to as 

surrender charges); and

 AAAAAAAAAAAAAAAA Other expected assessments and credits.

VA contracts written by Jackson may, as described above, provide for GMDB, GMIB, GMWB and GMAB features. In general terms, 
liabilities for these benefi ts are accounted for under US GAAP by using estimates of future benefi ts and fees under best estimate 
persistency assumptions.

In accordance with US GAAP, the ‘grandfathered’ basis for IFRS, which specifi es how certain guarantee features should be 

accounted for, the GMDB and the ‘for life’ portion of GMWB liabilities are not fair valued but are instead determined each period end 
by estimating the expected value of benefi ts in excess of the projected account balance and recognising the excess ratably over the life 
of the contract based on total expected assessments. At 31 December 2012, these liabilities were valued using a series of deterministic 
investment performance scenarios, a mean investment return of 8.4 per cent (2011: 8.4 per cent) and assumptions for lapse, mortality 
and expense that are the same as those used in amortising the capitalised acquisition costs.

The direct GMIB liability is determined by estimating the expected value of the annuitisation benefi ts in excess of the projected 
account balance at the date of annuitisation and recognising the excess ratably over the accumulation period based on total expected 
assessments.

GMIB benefi ts are essentially fully reinsured, subject to annual claim limits. As this reinsurance benefi t is net settled, it is considered 

to be a derivative under IAS 39, and is therefore recognised at fair value with the change in fair value included as a component of 
short-term derivative fl uctuations.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

223

The assumptions used for calculating the direct GMIB liability at 31 December 2012 and 2011, are consistent with those used for 
calculating the GMDB and ‘for life’ GMWB liabilities. The change in these reserves, along with claim payments and associated fees 
included in reserves, are included along with the hedge results in short-term fl uctuations, resulting in removal of the market impact 
from the operating profi t based on longer-term investment returns.

Jackson regularly evaluates, estimates used and adjusts the additional GMDB, GMIB and GMWB ‘for life’ liability balances, with a 
related charge or credit to benefi t expense, if actual experience or other evidence suggests that earlier assumptions should be revised.
GMWB ‘not for life’ features are considered to be embedded derivatives under IAS 39. Therefore, provisions for these benefi ts are 

recognised at fair value, with the change in fair value included in short-term fl uctuations.

For GMWB and GMIB reinsurance embedded derivatives that are fair valued under IAS 39, Jackson bases its volatility assumptions 
solely on implied market volatility with no reference to historical volatility levels and explicitly incorporates Jackson’s own credit risk in 
determining discount rates.

Volatility assumptions are based on a weighting of available market data on implied volatility for durations up to ten years, at which 

point the projected volatility is held constant. Non-performance risk is incorporated into the calculation through the use of discount 
interest rates sourced from a AA corporate credit curve. Other risk margins, particularly for market illiquidity and policyholder 
behaviour, are also incorporated into the model through the use of explicitly conservative assumptions. On a periodic basis, Jackson 
rationalises the resulting fair values based on comparisons to other models and market movements.

With the exception of the GMDB, GMIB, GMWB and GMAB features of VA contracts, the fi nancial guarantee features of Jackson’s 

contracts are in most circumstances not explicitly valued, but the impact of any interest guarantees would be refl ected as they are 
earned in the current account value (ie the US GAAP liability).

For traditional life insurance contracts, provisions for future policy benefi ts are determined under US GAAP using the net level 
premium method and assumptions as of the issue date as to mortality, interest, policy lapses and expenses plus provisions for adverse 
deviation.

Institutional products are accounted for as investment contracts under IFRS with the liability classifi ed as being in respect of 
fi nancial instruments rather than insurance contracts, as defi ned by IFRS 4. In practice, there is no material difference between the 
IFRS and US GAAP basis of recognition and measurement for these contracts.

Certain institutional products representing obligations issued in currencies other than US dollars have been hedged for changes 

in exchange rates using cross-currency swaps. The fair value of derivatives embedded in funding agreements, as well as foreign 
currency transaction gains and losses, are included in the carrying value of the trust instruments supported by funding agreements 
recorded in other non-insurance liabilities.

Deferred acquisition costs
Under IFRS 4, the Group applies ‘grandfathered’ US GAAP for measuring the insurance assets and liabilities of Jackson. In the 
case of Jackson term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity and 
interest-sensitive life business, acquisition costs are deferred and amortised in line with a combination of historical and future 
expected gross profi ts on the relevant contracts. For fi xed and indexed annuity and interest-sensitive life business, the key assumption 
is the long-term spread between the earned rate on investments and the rate credited to policyholders, which is based on an annual 
spread analysis. Expected gross profi ts also depend on mortality assumptions, assumed unit costs and terminations other than deaths 
(including the related charges), all of which are based on a combination of actual experience of Jackson, industry experience and 
future expectations. A detailed analysis of actual mortality, lapse and expense experience is performed using internally developed 
experience studies. 

As with fi xed and indexed annuity and interest-sensitive life business, acquisition costs for Jackson’s variable annuity products are 
amortised in line with the emergence of profi ts. The measurement of the amortisation, in part, refl ects current period fees (including 
those for guaranteed minimum death, income, or withdrawal benefi ts) earned on assets covering liabilities to policyholders, and the 
historical and expected level of future gross profi ts which depends on the assumed level of future fees, as well as components related 
to mortality, lapse and expense. 

Change of accounting policy
As explained in note A5, the Company has adopted the US Financial Accounting Standards Board requirements in the Emerging Issues 
Task Force (EITF) Update No. 2010-26 on ‘Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts’ from 
1 January 2012 into Prudential’s Group IFRS reporting for the results of Jackson and those Asia operations whose IFRS insurance 
assets and liabilities are measured principally by reference to US GAAP principles. Under the Update, insurers are required to 
capitalise only those incremental costs directly relating to successfully acquiring a contract from 1 January 2012. For Group IFRS 
reporting, the Company has chosen to apply this new basis retrospectively for the results of these operations.

On application of the new policy for Jackson, the deferred costs balance for business in force at 31 December 2011, was 

retrospectively reduced from £3,880 million to £3,095 million.

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224

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D3:  US insurance operations continued

Mean reversion technique
For variable annuity products, under US GAAP (as ‘grandfathered’ under IFRS 4) the projected gross profi ts, against which  
acquisition costs are amortised, refl ect an assumed long-term level of equity return which, for Jackson, is 8.4 per cent after deduction 
of net external fund management fees. This is applied to the period end level of separate account assets after application of a mean 
reversion technique that removes a portion of the effect of levels of short-term variability in current market returns.

Under the mean reversion technique applied by Jackson, the projected level of return for each of the next fi ve years is adjusted 

from period to period, so that in combination with the actual rates of return for the preceding two years and the current year, the 
8.4 per cent annual return is realised on average over the entire eight year period. Projected returns after the mean reversion period 
revert back to the 8.4 per cent assumption.

However, to ensure that the methodology does not over anticipate a reversion to trend following adverse markets, the mean 
reversion technique has a cap and fl oor feature whereby the projected returns in each of the next fi ve years can be no more than 
15 per cent per annum and no less than 0 per cent per annum (both gross of asset management fees) in each year. The capping feature 
was relevant in late 2008, 2009 and 2010 due to the very sharp market falls in 2008. Notwithstanding this capping feature, the mean 
reversion technique gave rise to a benefi t in 2008 of £110 million. This benefi t was effectively ‘paid back’ under the mean reversion 
technique through charges for accelerated amortisation in 2011, as discussed below.

At 31 December 2012, the projected rate of return for the next fi ve years is materially the same as the long-term assumption of 

8.4 per cent, and so the mean reversion technique had little effect at that date.

Sensitivity of amortisation charge
The amortisation charge to the income statement is refl ected in operating profi t and short-term fl uctuations in investment returns. 
The amortisation charge to the operating profi t in a reporting period comprises:

(i)   A core amount that refl ects a relatively stable proportion of underlying profi t; and 
(ii)  An element of acceleration or deceleration arising from market movements differing from expectations.

In periods where the cap and fl oor feature of the mean reversion technique are not relevant, the technique operates to dampen the 
second element above. Nevertheless, extreme market movements can cause material acceleration or deceleration of amortisation in 
spite of this dampening effect.

Furthermore, in those periods where the cap or fl oor is relevant, the mean reversion technique provides no further dampening and 

additional volatility may result.

2011 
In 2011, the DAC amortisation charge to operating profi t included £190 million of accelerated amortisation. This amount refl ected the 
combined effect of:

(a)  The separate account performance in the year of negative 4 per cent, net of all fees as it compared with the assumed level for the 

year; and

(b)  The reduction in the previously assumed future rates of return for the upcoming fi ve years from 15 per cent, to a level nearer the 
middle of the corridor (of 0 per cent and 15 per cent), so that, in combination with the historical returns, the eight-year average in 
the mean reversion calculation was the 8.4 per cent assumption.

The reduction in assumed future rates refl ected, in large part, the elimination from the calculation in 2011 of the 2008 negative returns. 
Setting aside other complications and the growth in the book, the 2011 accelerated amortisation can be broadly equated as ‘paying 
back’ the benefi t experienced in 2008.

2012
In 2012, the DAC amortisation charge to operating profi t of £356 million was determined after taking credit for decelerated 
amortisation of £56 million. This amount primarily refl ects the separate account performance of 11 per cent, net of all fees, over 
the assumed level for the year.

2013
The application of the mean reversion formula has the effect of dampening the impact of equity market movements on DAC 
amortisation while the mean reversion assumption lies within the corridor. It would take a very signifi cant movement in equity 
markets in 2013 (outside the range of negative 20 per cent to positive 50 per cent) for the mean reversion assumption to move 
outside the corridor.

Statement of changes in equity – ‘shadow DAC adjustments’
Consequent upon the positive unrealised valuation movement in 2012 of £862 million (2011: positive £811 million), there is a debit 
of £270 million (2011: £275 million debit) for altered ‘shadow’ DAC amortisation booked within other comprehensive income. These 
adjustments refl ect movement from period to period, in the changes to the pattern of reported gross profi ts that would have happened 
if the assets refl ected in the statement of fi nancial position had been sold, crystallising the unrealised gains or losses, and the proceeds 
reinvested at the yields currently available in the market. At 31 December 2012, the cumulative ‘shadow DAC balance’ was negative 
£952 million (2011: negative £720 million).

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

225

f  Reinsurance
The reinsurance asset for business ceded outside the Group was £6,076 million (2011: £907 million). The increase from 2011 is due 
to the acquisition of REALIC as described in note I1, whereby certain former REALIC business was retained by Swiss Re through 
100 per cent reinsurance agreements. Apart from the reinsurance acquired through the purchase of REALIC, the principal reinsurance 
ceded by Jackson outside the Group is on term life insurance, direct and assumed accident and health business and GMIB variable 
annuity guarantees. In 2012, the premiums for such ceded business amounted to £193 million (2011: £72 million). Net commissions 
received on ceded business and claims incurred ceded to external reinsurers totalled £24 million and £123 million respectively during 
2012 (2011: £9 million and £84 million respectively). There were no deferred gains or losses on reinsurance contracts in either 2012 
or 2011. 

g  Eff  ect of changes in assumptions used to measure insurance assets and liabilities
In 2012 and 2011, there were no changes of assumptions that had a material impact on the results of US insurance operations.

h  Exposure and sensitivity of IFRS basis profi  t and shareholders’ equity to market and other risks
Jackson’s main exposures are to market risk through its exposure to interest rate risk and equity risk. Approximately 94 per cent 
(2011: 92 per cent) of its general account investments support interest-sensitive and fi xed indexed annuities, life business and surplus 
and 6 per cent (2011: 8 per cent) support institutional business. All of these types of business contain considerable interest rate 
guarantee features and, consequently, require that the assets that support them are primarily fi xed income or fi xed maturity.

Jackson is exposed primarily to the following risks in the US arising from fl uctuations in interest rates:

 AAAAAAAAAAAAAAAAAAA The risk of loss related to meeting guaranteed rates of accumulation following a sharp and sustained fall in interest rates;
 AAAAAAAAAAAAAAAAAAA The risk of loss related to policyholder withdrawals following a sharp and sustained increase in interest rates; and
 AAAAAAAAAAAAAAAAAAA The risk of mismatch between the expected duration of certain annuity liabilities and prepayment risk and extension risk inherent 

in mortgage-backed securities.

Jackson is also exposed to the following risks in the US arising from equity market movements:

 AAAAAAAAAAAAAAAAAAA The risk of loss related to the incidence of benefi ts related to guarantees issued in connection with its VA contracts; and
 AAAAAAAAAAAAAAAAAAA The risk of loss related to meeting contractual accumulation requirements in FIA contracts.

Jackson enters into fi nancial derivative transactions, including those noted below, to reduce and manage business risks. These 
transactions manage the risk of a change in the value, yield, price, cash fl ows or quantity of, or a degree of exposure with respect 
to assets, liabilities or future cash fl ows, which Jackson has acquired or incurred.

Jackson uses free-standing derivative instruments for hedging purposes. Additionally, certain liabilities, primarily trust instruments 

supported by funding agreements, fi xed indexed annuities, certain GMWB variable annuity features and reinsured GMIB variable 
annuity features, contain embedded derivatives as defi ned by IAS 39, ‘Financial Instruments: Recognition and Measurement’. Jackson 
does not account for such derivatives as either fair value or cash fl ow hedges as might be permitted if the specifi c hedge 
documentation requirements of IAS 39 were followed. Financial derivatives, including derivatives embedded in certain host liabilities 
that have been separated for accounting and fi nancial reporting purposes, are carried at fair value.

Value movements on the derivatives are reported within the income statement. In preparing Jackson’s segment profi t as shown 
in note B1, value movements on Jackson’s derivative contracts, are included within short-term fl uctuations in investment returns and 
excluded from operating results based on longer-term investment returns. 
  The types of derivatives used by Jackson and their purpose are as follows:

 AAAAAAAAAAAAAAAAAAA Interest rate swaps generally involve the exchange of fi xed and fl oating payments over the period for which Jackson holds the 

instrument without an exchange of the underlying principal amount. These agreements are used for hedging purposes;

 AAAAAAAAAAAAAAAAAAA Put-swaption contracts provide the purchaser with the right, but not the obligation, to require the writer to pay the present value 
of a long-duration interest rate swap at future exercise dates. Jackson purchases and writes put-swaptions with maturities up to 
10 years. Put-swaptions hedge against signifi cant movements in interest rates;

 AAAAAAAAAAAAAAAAAAA Equity index futures contracts and equity index options (including various call, put options and put spreads) are used to hedge 

Jackson’s obligations associated with its issuance of fi xed indexed immediate and deferred annuities and certain VA guarantees. 
These annuities and guarantees contain embedded options which are fair valued for fi nancial reporting purposes;

 AAAAAAAAAAAAAAAAAAA Total return swaps in which Jackson receives equity returns or returns based on reference pools of assets in exchange for 

short-term fl oating rate payments based on notional amounts, are held for both hedging and investment purposes;

 AAAAAAAAAAAAAAAAAAA Cross-currency swaps, which embody spot and forward currency swaps and additionally, in some cases, interest rate swaps and 
equity index swaps, are entered into for the purpose of hedging Jackson’s foreign currency denominated funding agreements 
supporting trust instrument obligations; and

 AAAAAAAAAAAAAAAAAAA Credit default swaps represent agreements under which Jackson has purchased default protection on certain underlying 

corporate bonds held in its portfolio. These contracts allow Jackson to sell the protected bonds at par value to the counterparty 
if a default event occurs in exchange for periodic payments made by Jackson for the life of the agreement. Jackson does not write 
default protection using credit derivatives.

The estimated sensitivity of Jackson’s profi t and shareholders’ equity to equity and interest rate risks provided below is net of the 
related changes in amortisation of DAC. The effect on the related changes in amortisation of DAC provided is based on the current 
‘grandfathered’ US GAAP DAC basis but does not include any effect from an acceleration or deceleration of amortisation of DAC. 
Note A5 provides explanation of the new US GAAP DAC basis adopted by the Company from 1 January 2012. Note D3(e) above 
provides an explanation of the dynamics that affect the amortisation charge.

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226

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D3:  US insurance operations continued

i  Sensitivity to equity risk
Variable annuity contract related
At 31 December 2012 and 2011, Jackson had variable annuity contracts with guarantees, for which the net amount at risk (NAR) 
is generally the amount of guaranteed benefi t in excess of current account value, as follows:

31 December 2012

Return of net deposits plus a minimum return
  GMDB
  GMWB – Premium only
  GMWB*
  GMAB – Premium only
Highest specifi ed anniversary account value minus 

withdrawals post-anniversary

  GMDB
  GMWB – Highest anniversary only
  GMWB*
Combination net deposits plus minimum return, highest 

specifi ed anniversary account value minus withdrawals 
post-anniversary

  GMDB
  GMIB‡
  GMWB*

Minimum
return

0-6%
0%
0-5%
0%

Account
value
£m

40,964 
2,213 
3,359 
53 

4,554 
1,880 
697 

Weighted
average
attained age

Period 
 until
 expected
 annuitisation

Net
 amount
at risk
£m

1,839  64.4 years

91 
88*
– 

324  64.0 years
245 
137* 

0-6%
0-6%
0-8%†

2,705 
1,588 
31,167 

348  66.4 years
469 
1,918* 

3.3 years

31 December 2011

Return of net deposits plus a minimum return
  GMDB
  GMWB – Premium only
  GMWB*
  GMAB – Premium only
Highest specifi ed anniversary account value minus 

withdrawals post-anniversary

  GMDB
  GMWB – Highest anniversary only
  GMWB*
Combination net deposits plus minimum return, highest 

specifi ed anniversary account value minus withdrawals 
post-anniversary

  GMDB
  GMIB‡
  GMWB*

Minimum
return

0-6%
0%
0-5%
0%

Account
value
£m

31,571 
2,325 
2,582 
54 

4,002 
1,855 
735 

0-6%
0-6%
0-8%†

2,098 
1,661 
21,902 

Weighted
average
attained age

Period 
 until
 expected
 annuitisation

Net
 amount
at risk
£m

2,914 
195 
582*
2 

678 
423 
217*

479 
575 
2,263*

64.2 years

63.7 years

66.1 years

4.2 years

*  Amounts shown for GMWB comprise sums for the ‘not for life’ portion (where the guaranteed withdrawal base less the account value equals to the net amount 
at risk (NAR)), and a ‘for life’ portion (where the NAR has been estimated as the present value of future expected benefi  t payment remaining aft  er the amount of 
the ‘not for life’ guaranteed benefi  ts is zero). 

† Ranges shown based on simple interest. The upper limits of 5 per cent, or 8 per cent simple interest are approximately equal to 4.1 per cent and 6 per cent 
respectively, on a compound interest basis over a typical ten year bonus period. For example 1 + 10 x 0.05 is similar to 1.041 growing at a compound rate of 
4.01 per cent for a further nine years.

‡ The GMIB reinsurance guarantees are fully reinsured.

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

227

Account balances of contracts with guarantees were invested in variable separate accounts as follows:

Mutual fund type:

Equity
  Bond
  Balanced
  Money market

Total

2012  £m

2011  £m

38,092 
5,673 
4,601 
766 

49,132 

28,902 
4,251 
3,846 
677 

37,676 

As noted above, Jackson is exposed to equity risk through the options embedded in the fi xed indexed liabilities and GMDB and 
GMWB guarantees included in certain VA benefi ts. This risk is managed using an equity hedging programme to minimise the risk 
of a signifi cant economic impact as a result of increases or decreases in equity market levels while taking advantage of naturally 
offsetting exposures in Jackson’s operations. Jackson purchases external futures and options that hedge the risks inherent in these 
products, while also considering the impact of rising and falling separate account fees. 

As a result of this hedging programme, if the equity markets were to increase further in the future, the net effect on Jackson’s 

free-standing derivatives would decrease in value. However, over time, this movement would be broadly offset by increased 
separate account fees and reserve decreases, net of the related changes to amortisation of deferred acquisition costs. Due to the 
nature of the free-standing and embedded derivatives, this hedge, while highly effective on an economic basis, may not completely 
mute in the fi nancial reporting the immediate impact of equity market movements as the free-standing derivatives reset 
immediately, while the hedged liabilities reset more slowly and fees are recognised prospectively. The opposite impact would 
be observed if the equity markets were to decrease. 

At 31 December 2012, the estimated sensitivity of Jackson’s profi t for VA business, and shareholders’ equity to immediate 
increases and decreases in equity markets is shown below. The sensitivities are shown net of related changes in DAC amortisation.

2012  £m

2011*  £m

Decrease
of 20%

Decrease
of 10%

Increase
 of 10%

Increase
of 20%

Decrease
of 20%

Decrease
of 10%

Increase
 of 10%

Increase
of 20%

Pre-tax profi t, net of related changes in 

amortisation of DAC (excluding impact 
on future separate account fees)

Related deferred tax effects

Net sensitivity of profi t after tax and 

shareholders’ equity

326 
(114)

120 
(42)

(86)
30 

(215)
75 

373 
(130)

196 
(69)

(242)
85 

(539)
189 

212 

78 

(56)

(140)

243 

127 

(157)

(350)

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

The above table provides sensitivity movements as at a point in time, while the actual impact on fi nancial results would vary 
contingent upon the volume of new product sales and lapses, changes to the derivative portfolio, correlation of market returns 
and various other factors including volatility, interest rates and elapsed time. 

The directional movements in the sensitivities refl ect the hedging programme in place at 31 December 2012.

Other sensitivity to equity risk  
In addition to the exposure explained above, Jackson is also exposed to equity risk from its holding of equity securities, 
partnerships in investment pools and other fi nancial derivatives. 

A range of reasonably possible movements in the value of equity securities, partnerships in investment pools and other fi nancial 

derivatives have been applied to Jackson’s holdings at 31 December 2012 and 2011. The table below shows the sensitivity to a 
10 per cent and 20 per cent fall in value, and the impact that this would have on pre-tax profi t, net of related changes in amortisation 
of DAC, profi t after tax and shareholders’ equity.

Pre-tax profi t, net of related changes in amortisation of DAC
Related deferred tax effects

Net sensitivity of profi t after tax and shareholders’ equity

2012  £m

2011*  £m

Decrease
 of 20%

Decrease
 of 10%

Decrease
 of 20%

Decrease
 of 10%

(143)
50 

(93)

(72)
25 

(47)

(129)
45 

(84)

(64)
23 

(41)

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

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228

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D3:  US insurance operations continued

A 10 or 20 per cent increase in their value is estimated to have an approximately equal and opposite effect on profi t and 
shareholders’ equity to the sensitivities shown above.

In the equity risk sensitivity analysis shown above, the Group has considered the impact of an instantaneous 20 per cent fall in 
equity markets. If equity markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous 
fall, but rather this would be expected to occur over a period of time during which the Group would be able to put in place 
mitigating management actions.

ii  Sensitivity to interest rate risk
Notwithstanding the market risk exposure previously described, except in the circumstances of interest rate scenarios where the 
guarantee rates included in contract terms are higher than crediting rates that can be supported from assets held to cover liabilities, 
the accounting measurement of fi xed annuity liabilities of Jackson products is not generally sensitive to interest rate risk. This 
position derives from the nature of the products and the US GAAP basis of measurement. The GMWB features attaching to 
variable annuity business (other than ‘for-life’) are accounted for as embedded derivatives which are fair valued and so will be 
sensitive to changes in interest rate.

Debt securities and related derivatives are marked to fair value. Value movements on derivatives, again net of related changes 

to amortisation of DAC and deferred tax, are recorded within profi t and loss. Fair value movements on debt securities, net of 
related changes to amortisation of DAC and deferred tax, are recorded within other comprehensive income. The estimated 
sensitivity of these items and policyholder liabilities to a 1 per cent and 2 per cent decrease (subject to a fl oor of zero) and increase 
in interest rates at 31 December 2012 and 2011 is as follows:

2012  £m

2011*  £m

A 2%
decrease

A 1%
decrease

A 1%
increase

A 2%
increase

A 2%
decrease

A 1%
decrease

A 1%
increase

A 2%
increase

Profi t and loss
Direct effect
  Derivatives value change
Policyholder liabilities

Related effect on amortisation of DAC

1,525 
(2,021)
309 

778 
(871)
93 

(625)
610 
(39)

(1,142)
970 
(14)

1,549 
(925)
(132)

Pre-tax profi t effect 
Related effect on charge for deferred tax

Net profi t effect

(187)
65 

(122)

– 
– 

– 

(54)
19 

(35)

(186)
65 

(121)

492 
(172)

320 

736 
(446)
(61)

229 
(80)

149 

(592)
395 
33 

(164)
57 

(107)

(1,078)
753 
46 

(279)
98 

(181)

Other comprehensive income
Direct effect on carrying value of debt 

securities

Related effect on amortisation of DAC
Related effect on movement in deferred 

tax

Net effect 

Total net effect on shareholders’ equity

3,873 
(1,332)

2,175 
(748)

(2,175)
748 

(3,873)
1,332 

2,679 
(954)

1,513 
(539)

(1,513)
539 

(2,679)
954 

(889)

(499)

499 

889 

(604)

(341)

341 

604 

1,652 

1,530 

928 

928 

(928)

(1,652)

1,121 

(963)

(1,773)

1,441 

633 

782 

(633)

(1,121)

(740)

(1,302)

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

These sensitivities are shown only for interest rates in isolation and do not include other movements in credit risk that may affect 
credit spreads and valuations of debt securities.

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

229

 iii  Currency translation risk
Consistent with the Group’s accounting policies, the profi ts of the Group’s US operations are translated at average exchange rates 
and shareholders’ equity at the closing rate for the reporting period. For 2012, the rates were US$1.58 (2011: US$1.60) and 
US$1.63 (2011: US$1.55) to £1.00 sterling, respectively. A 10 per cent increase or decrease in these rates would reduce or increase 
profi t before tax attributable to shareholders, profi t for the year and shareholders’ equity attributable to US insurance operations 
respectively as follows:

Profi t before tax attributable to shareholders note 
Profi t for the year
Shareholders’ equity attributable to US insurance operations

A 10% increase in US$: £ 
exchange rates

A 10% decrease in US$: £ 
exchange rates

2012  £m

2011*  £m

2012  £m

2011*  £m

(78)
(56)
(395)

(44)
(32)
(342)

95 
69 
483 

53 
39 
418 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

Note
Sensitivity on profi  t before tax ie aggregate of the operating profi  t based on longer-term investment returns and short-term fl  uctuations in investment returns.

In addition, the total profi t for Jackson is affected by the level of impairment losses on the debt securities portfolio, net effect 
of market risk arising from the incidence and valuation of guarantee features, guaranteed benefi t payments and equity index 
participation features, offset by variability of benefi t related fees and equity derivative hedging performance, short-term value 
movements on derivatives held to manage the fi xed annuity and other general account business, and other temporary value 
movements on portfolio investments classifi ed as fair value through profi t and loss.

iv  Other sensitivities
As noted in section D1, total profi t is very sensitive to market risk on the assets covering liabilities other than variable annuity 
business segregated in the separate accounts.

As with other shareholder-backed business the profi t or loss for Jackson is presented by distinguishing the result for the year 
between an operating result based on longer-term investment returns and short-term fl uctuations in investment returns. In this 
way, the most signifi cant direct effect of market changes that have taken place to the Jackson result are separately identifi ed. 
The principal determinants of variations in operating profi t based on longer-term returns are:

 AAAAAAAAAAAAAAAAA Growth in the size of assets under management covering the liabilities for the contracts in force; 
 AAAAAAAAAAAAAAAAA Variations in fees and other income, offset by variations in market value adjustment payments and, where necessary, 

strengthening of liabilities;

 AAAAAAAAAAAAAAAAA Spread returns for the difference between investment returns and rates credited to policyholders; and
 AAAAAAAAAAAAAAAAA Amortisation of deferred acquisition costs.

For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity and interest sensitive 
life business, acquisition costs are deferred and amortised in line with expected gross profi ts on the relevant contracts. For 
interest-sensitive business, the key assumption is the expected long-term spread between the earned rate and the rate credited 
to policyholders, which is based on an annual spread analysis. In addition, expected gross profi ts depend on mortality assumptions, 
assumed unit costs and terminations other than deaths (including the related charges), all of which are based on a combination of 
actual experience of Jackson, industry experience and future expectations. A detailed analysis of actual experience is measured 
by internally developed expense, mortality and persistency studies.

Except to the extent of mortality experience, which primarily affects profi ts through variations in claim payments and GMDB 

reserves, the profi ts of Jackson are relatively insensitive to changes in insurance risk.

Jackson is sensitive to lapse risk. However, Jackson uses swaption derivatives to ameliorate the effect of a sharp rise in interest 

rates, which would be the most likely cause of a sudden change in policyholder behaviour.

For variable annuity business, the key assumption is the expected long-term level of separate account returns, which for 2012 

and 2011 was 8.4 per cent. The impact of using this return is refl ected in two principal ways, namely:

 AAAAAAAAAAAAAAAAA Through the projected expected gross profi ts which are used to determine the amortisation of deferred acquisition costs. 
This is applied through the use of a mean reversion technique which is described in more detail in note D3(e) above; and

 AAAAAAAAAAAAAAAAA The required level of provision for guaranteed minimum death benefi t claims.

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230

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D3:  US insurance operations continued

i  Duration of liabilities
The table below shows the carrying value of policyholder liabilities. The table below also shows the maturity profi le of the cash fl ows 
for 2012 and 2011:

2012  £m

2011  £m

Fixed
annuity and
other business
(including
GICs and
similar
contracts)

Fixed
annuity and
other business
(including
GICs and
similar
contracts)

Variable
annuity

Total

Variable
annuity

Total

Policyholder liabilities

42,963 

49,298 

92,261 

31,356 

37,833 

69,189 

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
  Over 25 years

2012  %

2011  %

45 
27 
12 
7 
5 
4 

46 
31 
13 
6 
2 
2 

46 
29 
13 
6 
3 
3 

47 
27 
11 
6 
5 
4 

47 
30 
13 
6 
2 
2 

47 
29 
12 
6 
3 
3 

The maturity tables shown above have been prepared on a discounted basis. Details of undiscounted cash fl ows for investment 
contracts are shown in note G2.

 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

231

2012  £m

2011*  £m

With-profi  ts 
 business 
note (i)

Unit-linked 
 assets and 
 liabilities

Other
business

Total

Total

– 
– 

– 

72 
– 
324 

– 

– 
– 

– 

– 
– 
123 

– 

600 
3,160 
11,495 
504 
165 

– 
10,491 
3,194 
47 
574 

15,924 

14,306 

239 
908 

239 
908 

235 
977 

1,147 

1,147 

1,212 

– 
83 
670 

4 

414 
659 
6,713 
406 
488 

8,684 

72 
83 
1,117 

83 
115 
1,024 

4 

10 

1,014 
14,310 
21,402 
957 
1,227 

38,914 

1,233 
11,997 
17,681 
470 
1,165 

32,556 

1,977 

524 

421 

723 

1,668 

16,844 

14,850 

11,307 

43,001 

36,967 

– 
– 

– 

– 
– 

– 

2,529 
4 

2,533 

2,529 
4 

2,533 

2,306 
5 

2,311 

13,388 
63 

14,028 
– 

13,451 

14,028 

– 
384 
3,009 

– 
46 
776 

16,844 

14,850 

7,185 
– 

7,185 

7 
158 
1,424 

8,774 

34,601 
63 

34,664 

7 
588 
5,209 

40,468 

16,844 

14,850 

11,307 

43,001 

30,862 
50 

30,912 

141 
506 
3,097 

34,656 

36,967 

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D4:  Asia insurance operations

a  Summary statement of fi  nancial position 

31  December

Assets
Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and other intangible assets

Total

Intangible assets attributable to with-profi ts funds:

Deferred acquisition costs and other intangible assets

Deferred tax assets
Other non-investment and non-cash assets 
Investments of long-term business and other operations:

Investment properties
Financial investments:

Loansnote (iii)
Equity securities and portfolio holdings in unit trusts 

  Debt securities 
  Other investments 
  Deposits

  Total investments

Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus of 

with-profi ts funds: 
Contract liabilities (including amounts in respect of contracts 

classifi ed as investment contracts under IFRS 4)

Unallocated surplus of with-profi ts fundsnote (ii) 

Total

Operational borrowings attributable to shareholder-fi nanced 

operations

Deferred tax liabilities
Other non-insurance liabilities

Total liabilities

Total equity and liabilities

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

Notes
(i) 

(ii) 

The statement of fi  nancial position for with-profi  ts business comprises the with-profi  ts assets and liabilities of the Hong Kong, Malaysia and Singapore 
with-profi  ts operations. Assets and liabilities of other participating business are included in the column for ‘Other business’.
For the purposes of the presentation of unallocated surplus of with-profi  ts within the statement of fi  nancial position, the Hong Kong branch balance 
is reported within the unallocated surplus of the PAC with-profi  ts sub-fund of the UK insurance operations.

 
 
 
 
 
 
232

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D4:  Asia insurance operations continued

(iii)  Asia insurance operations

The loans of the Group’s Asia insurance operations comprise:

Mortgage loans*
Policy loans*
Other loans†

Total Asia insurance operations loans

2012  £m

2011  £m

43 
610 
361 

31 
572 
630 

1,014 

1,233 

*  The mortgage and policy loans are secured by properties and life insurance policies respectively.
† The majority of the other loans are commercial loans held by the Malaysia operation and which are all investment graded by two local rating agencies. 

Summary policyholder liabilities (net of reinsurance) and unallocated surplus
At 31 December 2012, the policyholder liabilities net of reinsurance of £175 million (2011: £151 million) and unallocated surplus for 
Asia operations of £34.5 billion (2011: £30.8 billion) comprised the following:

Singapore
Hong Kong
Malaysia
Indonesia
Korea
Taiwan
Other countries

Total Asia operations

2012  £m

2011  £m

10,731 
8,610 
3,336 
2,110 
2,131 
1,931 
5,640 

9,323 
8,279 
2,829 
1,809 
1,852 
1,429 
5,240 

34,489 

30,761 

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

233

b  Reconciliation of movement in policyholder liabilities and unallocated surplus of with-profi  ts funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with-profi ts funds of Asia insurance operations from the 
beginning of the year to the end of the year is as follows:

At 1 January 2011
Comprising:

Policyholder liabilities
Unallocated surplus of with-profi ts funds

Premiums: 

New business 
In-force

Surrendersnote (c)  
Maturities/Deaths

Net fl ows note (b)
Shareholders’ transfers post tax
Investment-related items and other movements 
Foreign exchange translation differencesnote (a)

At 31 December 2011/1 January 2012

Comprising:

Policyholder liabilities
Unallocated surplus of with-profi ts funds

Premiums: 

New business 
In-force

Surrenders note (c)  
Maturities/Deaths

Net fl ows note (b)
Shareholders’ transfers post tax
Investment-related items and other movementsnote (d)
Foreign exchange translation differencesnote (a)

At 31 December 2012

Comprising:

Policyholder liabilities
Unallocated surplus of with-profi ts funds

Average policyholder liability balances*

2012
2011

With-profi  ts
business
£m

Unit-linked
liabilities
£m

Other 
business
£m

Total
£m

11,024 

12,724 

4,992 

28,740 

10,958 
66 

12,724 
–

162 
1,110 

1,272 
(502)
(431)

339 
(30)
1,274 
36 

1,136 
1,163 

2,299 
(1,490)
(39)

770 
– 
(1,154)
(325)

4,992 
–

723 
785 

1,508 
(245)
(194)

1,069 
–
245 
(52)

28,674 
66 

2,021 
3,058 

5,079 
(2,237)
(664)

2,178 
(30)
365 
(341)

12,643 

12,015 

6,254 

30,912 

12,593 
50 

12,015 
– 

216 
1,263 

1,479 
(608)
(432)

439 
(31)
639 
(239)

1,336 
1,292 

2,628 
(1,675)
(30)

923 
– 
1,451 
(361)

13,451 

14,028 

13,388 
63 

12,990 
11,775 

14,028 
–

13,022 
12,370 

6,254 
–

636 
877 

1,513 
(258)
(196)

1,059 
– 
88 
(216)

7,185 

7,185 
– 

6,720 
5,623 

30,862 
50 

2,188 
3,432 

5,620 
(2,541)
(658)

2,421 
(31)
2,178 
(816)

34,664 

34,601 
63 

32,732 
29,768 

*  Averages have been based on opening and closing balances and exclude unallocated surplus of with-profi  ts funds.

Notes
(a)  Movements in the year have been translated at the average exchange rates for the year ended 31 December 2012. The closing balance has been translated 

at the closing spot rates as at 31 December 2012. Diff  erences upon retranslation are included in foreign exchange translation diff  erences.

(b)  Net fl  ows have increased by £243 million to £2,421 million in 2012, compared with £2,178 million in 2011, refl  ecting increased fl  ows from new business and 

growth in the in-force books.
In 2012 the rate of surrenders for shareholder-backed business (expressed as a percentage of opening liabilities) was 10.6 per cent (2011: 9.8 per cent). 
Excluding India where the market has been going through a signifi  cant period of change following regulatory changes in 2010, the surrender rate in 2012 
was at 9.7 per cent (2011: 9.6 per cent). For with-profi  ts business, surrenders have increased from £502 million in 2011 to £608 million in 2012, primarily as 
a result of certain products in Hong Kong reaching their fi  ve year anniversary, the point at which some product features trigger.
Positive investment-related items and other movements of £2,178 million in 2012 primarily refl  ects improvements in the Asia equity market.

(c) 

(d) 

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234

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D4:  Asia insurance operations continued

Information on credit risks of debt securities

c 
The following table summarises the credit quality of the debt securities of the Asia insurance operations as at 31 December 2012 by 
rating agency ratings:

2012  £m

2011  £m

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Fitch
Other

Total Asia debt securities

With-profi  ts 
business 

Unit-linked 
assets 

Other
business

675 
2,960 
2,059 
1,377 
1,443 

8,514 

700 
139 
93 
196 
98 

1,226 

322 
1,433 

11,495 

19 
466 
279 
112 
815 

1,691 

215 
34 
14 
122 
12 

397 

93 
1,013 

3,194 

91 
2,097 
944 
417 
874 

4,423 

474 
98 
62 
57 
2 

693 

118 
1,479 

6,713 

The following table analyses debt securities of ‘Other business’ which are not externally rated:

Government bonds
Corporate bonds rated as investment grade by local external ratings agencies
Other

Total

785 
5,523 
3,282 
1,906 
3,132 

Total

1,423 
3,843 
3,055 
1,451 
2,137 

14,628 

11,909 

1,389 
271 
169 
375 
112 

2,316 

533 
3,925 

1,489 
128 
304 
131 
59 

2,111 

351 
3,310 

21,402 

17,681 

2012  £m

2011  £m

287 
1,069 
123 

1,479 

244 
776 
45 

1,065 

d  Products and guarantees
The life insurance products offered by the Group’s Asia operations include a range of with-profi ts and non-participating term, whole 
life, endowment and unit-linked policies. The Asia operations also offer health, disability, critical illness and accident coverage to 
supplement its core life products.

The terms and conditions of the contracts written by the Asia operations and, in particular, the products’ options and guarantees, 

vary from territory to territory depending upon local market circumstances.

In general terms, the Asia participating products provide savings and protection where the basic sum assured can be 

enhanced by a profi t share (or bonus) from the underlying fund, as determined at the discretion of the insurers. The Asia operations’ 
non-participating term, whole life and endowment products offer savings and/or protection where the benefi ts are guaranteed or 
determined by a set of defi ned market-related parameters. Unit-linked products combine savings with protection, the cash value of 
the policy depends on the value of the underlying unitised funds. Health and Protection (H&P) policies provide mortality or morbidity 
benefi ts and include health, disability, critical illness and accident coverage. H&P products are commonly offered as supplements to 
main life policies but can be sold separately.

Subject to local market circumstances and regulatory requirements, the guarantee features described in note D2(d) in respect 
of UK business broadly apply to similar types of participating contracts written in the Hong Kong branch, Singapore and Malaysia. 
Participating products have both guaranteed and non-guaranteed elements.

Non-participating long-term products are the only ones where the Group is contractually obliged to provide guarantees on 

all benefi ts. Unit-linked products have the lowest level of guarantee.

Product guarantees in Asia can be broadly classifi ed into four main categories, namely premium rate, cash value and interest 

rate guarantees, policy renewability and convertibility options.

The risks on death coverage through premium rate guarantees are low due to appropriate product pricing.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

235

Cash value and interest rate guarantees are of three types:

 AAAAAAAAAAAAAAAAAAA Maturity values

Maturity values are guaranteed for non-participating products and on the guaranteed portion of participating products. Declared 
annual bonuses are also guaranteed once vested. Future bonus rates and cash dividends are not guaranteed on participating 
products;

 AAAAAAAAAAAAAAAAAAA Surrender values

Surrender values are guaranteed for non-participating products and on the guaranteed portion of participating products. The 
surrender value of declared reversionary bonuses are also guaranteed once vested. Market value adjustments and surrender 
penalties are used where the law permits such adjustments in cash values; and

 AAAAAAAAAAAAAAAAAAA Interest rate guarantees

It is common in Asia for regulations or market-driven demand and competition to provide some form of capital value protection 
and minimum crediting interest rate guarantees. This would be refl ected within the guaranteed maturity and surrender values.
The guarantees are borne by shareholders for non-participating and investment-linked (non-investment guarantees only) 

products. Participating product guarantees are predominantly supported by the segregated life funds and their estates.

Whole of life contracts with fl oor levels of policyholder benefi ts that accrue at rates set at inception, and do not vary subsequently 
with market conditions, are written in the Korean life operations, though this is not of a signifi cant extent as Korea has a much higher 
proportion of linked and health business. The Korean business has non-linked liabilities and linked liabilities at 31 December 2012 
of £505 million and £1,628 million respectively (2011: £447 million and £1,407 million respectively). 

The other area of note in respect of guarantees is the Japanese business, where pricing rates are higher than current bond yields. 
Lapse risk is a feature in that policyholders could potentially surrender their policies on guaranteed terms if interest rates signifi cantly 
increased leaving the potential for losses if bond values had depreciated signifi cantly. However, the business is matched to a relatively 
short realistic liability duration.

The method for determining liabilities of insurance contracts for UK GAAP, and IFRS, purposes for some Asia operations is based 

on US GAAP principles and this method applies to contracts with cash value and interest rate guarantees. Following standard US 
GAAP procedure, premium defi ciency reserve calculations are performed each year to establish whether the carrying values of the 
liabilities are suffi cient.

On the US GAAP basis the calculations are deterministic, that is to say based on a single set of projections, and expected long-term 

rates of return are applied.

e  Process for setting assumptions and determining liabilities
The future policyholder benefi t provisions for Asia businesses in the Group’s IFRS accounts and previously under the MSB, 
are determined in accordance with methods prescribed by local GAAP adjusted to comply, where necessary, with UK GAAP.

For some countries in Asia where local GAAP is not well established, and in which the business written is primarily 

non-participating and linked business, US GAAP is used as the most appropriate reporting basis. This basis is applied in India, 
Japan, Taiwan and until 2012, Vietnam. Under this basis, the future policyholder benefi t provisions for non-linked business are 
determined using the net level premium method, with an allowance for surrenders, maintenance and claims expenses. Rates of 
interest used in establishing the policyholder benefi t provisions vary by operation depending on the circumstances attaching to 
each block of business. In Vietnam, the Company improved its estimation basis for liabilities in 2012 from one determined substantially 
by reference to US GAAP requirements. After making this change, the estimation basis for Vietnam is aligned substantially with that 
used in Singapore, Malaysia and some other Asia operations.

f  Reinsurance
The Asia businesses cede only minor amounts of business outside the Group with immaterial effects on reported profi t. During 
2012, reinsurance premiums for externally ceded business were £178 million (2011: £226 million) and the reinsurance assets were 
£175 million (2011: £151 million) in aggregate.

g  Eff  ect of changes in bases, estimates and assumptions used to measure insurance assets and liabilities
In 2012, the IFRS operating profi t based on longer-term investment returns for Asia insurance operations included a net £48 million credit 
(2011: £38 million) representing a small number of non-recurring items that are not anticipated to re-occur in subsequent periods.

Separately, the IFRS policyholder liabilities of the shareholder-backed non-linked business of the Group’s Hong Kong operation are 

measured on a prospective net premium valuation approach with zero allowance for lapses. In 2012, the basis of determining the 
valuation rate of interest has been altered to align with a permitted practice of the Hong Kong authorities for regulatory reporting. The 
main change is to apply a valuation rate of interest that incorporates a reinvestment yield that is weighted by reference to current and 
the historical three year average, rather than the year end rate. The change reduced the carrying value of policyholder liabilities at 
31 December 2012 by £95 million. This benefi t is included within the short-term fl uctuations in investment returns in the Group’s 
supplementary analysis of profi t. 

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236

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D4:  Asia insurance operations continued 

h  Exposure and sensitivity of IFRS basis profi  t and shareholders’ equity to market and other risks
The Asia operations sell with-profi ts and unit-linked policies and, although the with-profi ts business generally has a lower terminal 
bonus element than in the UK, the investment portfolio still contains a proportion of equities. Non-participating business is largely 
backed by debt securities or deposits. The exposure to market risk of the Group arising from its Asia operations is therefore at modest 
levels. This arises from the fact that the Asia operations have a balanced portfolio of with-profi ts, unit-linked and other types of 
business.

In Asia, adverse persistency experience can impact the IFRS profi tability of certain business written in the region. This risk is 

managed at a business unit level through regular monitoring of experience and the implementation of management actions as 
necessary. These actions could include product enhancements, increased management focus on premium collection, as well as other 
customer retention efforts. The potential fi nancial impact of lapses is often mitigated through the specifi c features of the products, 
eg surrender charges.

(i)  Sensitivity of profi  t and shareholders’ equity to risks other than currency translation risk
With-profi  ts business
Similar principles to those explained for UK with-profi ts business apply to profi t emergence for the Asia with-profi ts business.

Correspondingly, the profi t emergence refl ects bonus declaration and is relatively insensitive to period by period fl uctuations 

in insurance risk or interest rate movements.

Unit-linked business
As for the UK insurance operations, for unit-linked business, the main factor affecting the profi t and shareholders’ equity of the 
Asia operations is investment performance through asset management fees. The sensitivity of profi ts and shareholders’ equity 
to changes in insurance risk, interest rate risk and credit risk are not material.

Other business
Interest rate risk 
Asia operations offer a range of insurance and investment products, predominantly with-profi ts and non-participating term, whole 
life endowment and unit-linked. Excluding with-profi t and unit-linked business, the results of the Asia business are sensitive to the 
vagaries of routine movements in interest rates.

For the purposes of analysing sensitivity to variations in interest rates, reference has been made to the movements in the 
10-year government bond rates of the territories. At 31 December 2012, 10-year government bond rates vary from territory 
to territory and range from 0.60 per cent to 9.50 per cent (2011: 0.99 per cent to 12.88 per cent). 

For the sensitivity analysis as at 31 December 2011, as shown in the table below, for the majority of the territories, a movement 

of 1 per cent in the 10-year government bond rate has been used. Exceptions to this approach are for Japan and Taiwan, where a 
movement of 0.5 per cent has been used. Following falls in interest rates in many of the territories during 2012, the approach was 
altered such that the reasonably possible interest rate movement used is 1 per cent for all territories but subject to a fl oor of zero 
where the bond rates are currently below 1 per cent. This revised approach was applied in estimating the sensitivity at 
31 December 2012. 

The estimated sensitivity to the decrease and increase in interest rates at 31 December 2012 and 2011 is as follows:

Pre-tax profi t
Related deferred tax (where applicable)

Net effect on profi t and shareholders’ equity

*  Except for Japan and Taiwan using 0.5 per cent sensitivity.

2012  £m

2011  £m

Decrease
of 1%

Increase
of 1%

Decrease
of 1%*

Increase
of 1%*

216 
(56)

160 

(269)
53 

(216)

73 
(22)

51 

(159)
34 

(125)

The pre-tax impacts, if they arose, would mostly be recorded within the category short-term fl uctuations in investments returns in 
the Group’s segmental analysis of profi t before tax. 

The degree of sensitivity of the results of the non-linked shareholder-backed business of the Asia operations to movements in 
interest rates depends upon the degree to which the liabilities under the ‘grandfathered’ IFRS 4 measurement basis refl ects market 
interest rates from period to period. For example, for those countries, such as those applying US GAAP, the results can be more 
sensitive as the effect of interest rate movements on the backing investments may not be offset by liability movements. 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

237

Equity price risk
The non-linked shareholder business has limited exposure to equity and property investment (£663 million at 31 December 2012). 
Generally, changes in equity and property investment values are not directly offset by movements in policyholder liabilities. 

The estimated sensitivity to a 10 per cent and 20 per cent change in equity and property prices for shareholder-backed Asia 

other business, which would be refl ected in the short-term fl uctuation component of the Group’s segmental analysis of profi t 
before tax, at 31 December 2012 and 2011 would be as follows:

Pre-tax profi t
Related deferred tax (where applicable)

Net effect on profi t and shareholders’ equity

2012  £m

2011  £m

Decrease
of 20%

Decrease
of 10%

Decrease
of 20%

Decrease
of 10%

(134)
31 

(103)

(67)
15 

(52)

(120)
24 

(96)

(60)
12 

(48)

A 10 per cent or 20 per cent increase in their value would have an approximately equal and opposite effect on profi t and 
shareholders’ equity to the sensitivities shown above. The market risk sensitivities shown above refl ect the impact of temporary 
market movements and therefore, the primary effect of such movements would, in the Group’s segmental analysis of profi ts, 
be included within the short-term fl uctuations in investment returns.

In the equity risk sensitivity analysis shown above, the Group has considered the impact of an instantaneous 20 per cent fall in 
equity markets. If equity markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous 
fall but rather this would be expected to occur over a period of time during which the Group would be able to put in place mitigating 
management actions.

Insurance risk
Many of the territories in Asia are exposed to mortality/morbidity risk and provision is made within policyholder liabilities on a 
prudent regulatory basis to cover the potential exposure. If these prudent assumptions were strengthened by 5 per cent then it is 
estimated that post tax profi t would be decreased by approximately £30 million (2011: £27 million). Mortality and morbidity has 
a symmetrical effect on the portfolio and any weakening of these assumptions would have a similar equal and opposite impact.

(ii)  Sensitivity of IFRS basis profi  t and shareholders’ equity to currency translation risk
Consistent with the Group’s accounting policies, the profi ts of the Asia insurance operations are translated at average exchange 
rates and shareholders’ equity at the closing rate for the reporting period. For 2012, the rates for the most signifi cant operations 
are given in note B4. 

A 10 per cent increase or decrease in these rates would have reduced or increased profi t before tax attributable to shareholders, 

profi t for the year and shareholders’ equity, excluding goodwill, attributable to Asia operations respectively as follows:

A 10% increase in local 
currency to £ exchange rates

A 10% decrease in local 
currency to £ exchange rates

2012  £m

2011  £m

2012  £m

2011  £m

Profi t before tax attributable to shareholders note
Profi t for the year
Shareholders’ equity, excluding goodwill, attributable to Asia operations

(90)
(75)
(243)

(57)
(46)
(228)

110 
92 
297 

70 
56 
278 

Note
Sensitivity on profi  t (loss) before tax ie aggregate of the operating profi  t based on longer-term investment returns and short-term fl  uctuations in 
investment returns.

i  Duration of liabilities
The table below shows the carrying value of policyholder liabilities. The table below also shows the maturity profi le of the cash fl ows, 
taking account of expected future premiums and investment returns for 2012 and 2011:

Policyholder liabilities

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
  Over 25 years

2012  £m

2011  £m

34,601 

30,862 

%

23 
19 
17 
13 
9 
19 

%

22 
19 
15 
13 
10 
21 

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238

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D5:  Capital position statement for life assurance businesses 

The primary purpose of this section is to meet the disclosure requirements of FRS 27, the UK GAAP Standard on Life Assurance. 
Prudential, together with other major UK life assurers, undertook to the UK Accounting Standards Board in 2004 to adopt this 
standard for Group IFRS reporting. Under the disclosure requirements of FRS 27 the capital position statement and related footnotes 
are prepared by reference to local regulation.

a  Summary statement 
The Group’s estimated capital position for life assurance businesses with reconciliations to shareholders’ equity is shown below. 
As noted above, available capital for each fund or group of companies has been determined by reference to local regulation at 
31 December 2012 and 2011. 

2012  £m

Total
PAC
with-
profi  ts
fund

Other 
UK life
assurance
 subsidi-
aries and
funds
note (ii)

Asia
life
 assurance
 subsidi-
aries

Total life
 assurance
opera-
tions

M &G
(including
Prudential
Capital)

Jackson

SAIF

WPSF
note (i)

Parent
company
and share-
holders’
equity of
other
subsidi-
aries and
funds

Group
total

Group shareholders’ equity
Held outside long-term funds:

Net assets
Goodwill

Total

Held in long-term fundsnote (iii)

Total Group shareholders’ 

equity

Adjustments to regulatory 

basis

Unallocated surplus of 

with-profi ts funds note (v)

Shareholders’ share of realistic 

liabilities 

Deferred acquisition costs of 
non-participating business 
not recognised for 
regulatory reporting 
purposes and goodwill
Jackson surplus notes note (iv)
Investment and policyholder 

liabilities valuation 
differences between IFRS 
and regulatory basis for 
Jackson note (vii)

Adjustment from IAS 19 basis 
pension defi cit attributable 
to WPSF to pension liability 
for regulatory purposes
Valuation difference on PAL 
between IFRS basis and 
regulatory basis

Other adjustments to restate 

these amounts to a 
regulatory basis (with SAIF 
and the WPSF on a Peak 2 
realistic basis)note (v)

Total adjustments

Total available capital 

resources of life assurance 
businesses on local 
regulatory bases

– 
– 

– 
– 

– 

–

–

– 
– 

– 
– 

– 
– 

– 

– 
– 

– 
– 

920 
– 

920 
2,087 

4,343 
– 

4,343 
– 

2,290 
239 

2,529 
– 

7,553 
239 

7,792 
2,087 

393 
1,153 

1,546 
– 

(1,143)
77 

(1,066)
– 

6,803 
1,469 

8,272 
2,087 

– 

3,007 

4,343 

2,529 

9,879 

1,546 

(1,066) 10,359 

10,526  10,526 

(2,469)

(2,469)

– 

– 

– 

– 

63  10,589 

– 

(2,469)

(6)
– 

(6)
– 

(103)
– 

(3,199)
153 

(893)
– 

(4,201)
153 

–

– 

– 

– 

696 

– 

696 

– 

(107)

(107)

– 

(215)

(215)

– 

– 

– 

– 

– 

(107)

– 

(215)

– 

– 

(729)

(729)

(534)

906 

(78)

(435)

7,000 

7,000 

(637)

(1,444)

(908)

4,011 

– 

7,000 

7,000 

2,370 

2,899 

1,621  13,890 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

239

SAIF

WPSF
note (i)

Total PAC
with-profi  ts
fund

2012  £m

Other UK life
assurance
 subsidiaries 
and funds
note (ii)

Asia life
 assurance
 subsidiaries

Total life
 assurance
operations

Jackson

7,217 

29,353 

36,570 

352 

33,112 

33,464 

7,569 

62,465 

70,034 

– 

– 

– 

– 

– 

– 

– 

6,696 

43,266 

95 

33,559 

6,791 

76,825 

– 

6,597 

6,597 

– 

– 

– 

– 
309 

29 
14,013 

29 
14,322 

6,086 
27,259 

49,298 
40,894 

14,028 
7,058 

69,441 
89,533 

Policyholder liabilities
With-profi ts liabilities of UK 

regulated with-profi ts funds:
Insurance contracts
Investment contracts (with 

discretionary participation 
features)

  Total

Other liabilities:

Insurance contracts:
With-profi ts liabilities 

of non-UK regulated funds
Unit-linked, including variable 

annuity

Other life assurance business

Investment contracts without 
discretionary participation 
features (principally 
unit-linked and similar 
contracts in the UK and 
GIC liabilities of Jackson)note (vi)

– 

22 

22 

16,160 

2,069 

127 

18,378 

  Total

309 

14,064 

 14,373 

49,505 

92,261 

27,810 

 183,949 

Total policyholder liabilities 
shown in the consolidated 
statement of fi  nancial position

7,878 

76,529 

84,407 

49,505 

92,261 

34,601 

260,774 

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240

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D5:  Capital position statement for life assurance businesses continued

2011*  £m

Total
PAC
with-
profi  ts
fund

Other 
UK life
assurance
 subsidi-
aries and
funds
note (ii)

Asia
life
 assurance
 subsidi-
aries

Total life
 assurance
opera-
tions

M &G
(including
Prudential
Capital)

Jackson

SAIF

WPSF
note (i)

Parent
company
and share-
holders’
equity of
other
subsidi-
aries and
funds

Group
total

Group shareholders’ equity
Held outside long-term funds:

Net assets
Goodwill

Total

Held in long-term fundsnote (iii)

Total Group shareholders’ 

equity

Adjustments to regulatory 

basis

Unallocated surplus of 

with-profi ts funds note (v)

Shareholders’ share of realistic 

liabilities 

Deferred acquisition costs of 
non-participating business 
not recognised for 
regulatory reporting 
purposes and goodwill
Jackson surplus notes note (iv)
Investment and policyholder 

liabilities valuation 
differences between IFRS 
and regulatory basis for 
Jackson note (vii)

Adjustment from IAS 19 basis 
pension defi cit attributable 
to WPSF to pension liability 
for regulatory purposes
Valuation difference on PAL 
between IFRS basis and 
regulatory basis

Other adjustments to restate 

these amounts to a 
regulatory basis (with SAIF 
and the WPSF on a Peak 2 
realistic basis)note (v)

Total adjustments

Total available capital 

resources of life assurance 
businesses on local 
regulatory bases

– 
– 

– 
– 

– 

–

–

–
–

–

–

–

–

–

– 
– 

– 
– 

– 

– 
– 

– 
– 

– 

930 
– 

930 
1,622 

3,761 
– 

3,761 
– 

2,071 
235 

2,306 
– 

6,762 
235 

6,997 
1,622 

229 
1,153 

1,382 
– 

(1,514)
77 

(1,437)
– 

5,477 
1,465 

6,942 
1,622 

2,552 

3,761 

2,306 

8,619 

1,382 

(1,437)

8,564 

9,165 

9,165 

(2,394)

(2,394)

–

–

–

–

50 

9,215 

–

(2,394)

(6)
–

(6)
–

(111)
–

(3,095)
160 

(929)
–

(4,141)
160 

–

–

–

1,002 

–

1,002 

16 

16 

(640)

(640)

–

–

–

–

–

–

16 

(640)

(2)

(2)

(504)

699 

66 

259 

6,139 

6,139 

(615)

(1,234)

(813)

3,477 

–

6,139 

6,139 

1,937 

2,527 

1,493 

12,096 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

241

Total PAC
with-profi  ts
fund

2011  £m

Other UK life
assurance
 subsidiaries 
and funds
note (ii)

SAIF

WPSF
note (i)

Asia life
 assurance
 subsidiaries

Total life
 assurance
operations

Jackson

7,934 

30,077 

38,011 

412 

8,346 

28,936 

59,013 

29,348 

67,359 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

6,777 

44,788 

397 

7,174 

29,745 

74,533 

– 

5,419 

5,419 

Policyholder liabilities
With-profi ts liabilities of UK 

regulated with-profi ts funds:
Insurance contractsnote (viii)
Investment contracts (with 

discretionary participation 
features)

  Total

Other liabilities:

Insurance contracts:
With-profi ts liabilities 

of non-UK regulated funds
Unit-linked, including variable 

annuitynote (viii)

Other life assurance business

209 

26 
13,365 

26 
13,574 

6,387 
24,734 

37,833 
29,445 

12,015 
6,142 

56,261 
73,895 

Investment contracts without 
discretionary participation 
features (principally 
unit-linked and similar 
contracts in the UK and GIC 
liabilities of Jackson)note (vi)

  Total

Total policyholder liabilities 
shown in the consolidated 
statement of fi  nancial position

– 

209 

17 

17 

13,408 

13,617 

14,927 

46,048 

1,911 

112 

16,967 

69,189 

23,688 

 152,542 

8,555 

72,421 

80,976 

46,048 

69,189 

30,862 

227,075 

Notes
(i)  WPSF unallocated surplus includes amounts related to the Hong Kong branch. Policyholder liabilities of the Hong Kong branch are included in the amounts 

of Asia life assurance subsidiaries.
Excluding PAC shareholders’ equity that is included in ‘parent company and shareholders’ equity of other subsidiaries and funds’.

(ii) 
(iii)  The term shareholders’ equity held in long-term funds refers to the excess of assets over liabilities attributable to shareholders of funds which are required 

by law to be maintained, ring-fenced with segregated assets and liabilities.
(iv)  For regulatory purposes the Jackson surplus notes are accounted for as capital.
(v)  Other adjustments to shareholders’ equity and unallocated surplus include amounts for the value of non-participating business for UK regulated 

with-profi  ts funds, deferred tax, admissibility and other items measured diff  erently on the regulatory basis. For Jackson, the principal reconciling item 
is deferred tax related to the diff  erences between IFRS and regulatory basis, as shown in the table above, and other methodology diff  erences.
Insurance business accounted for as fi  nancial instruments under IAS 39.

(vi) 
(vii)  The investment and policyholder liabilities valuation diff  erence between IFRS and regulatory bases for Jackson is mainly due to not all investments being 

carried at fair value under the regulatory basis and also due to the valuation diff  erence on annuity reserves. 

(viii)  The allocation between the with-profi  ts liabilities and unit-linked liabilities within the WPSF column have been adjusted for those previously published 

to align with the basis of presentation applied in 2012.

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242

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D5:  Capital position statement for life assurance businesses continued

b  Basis of preparation, capital requirements and management
Each of the Group’s long-term business operations is capitalised to a suffi ciently strong level for its individual circumstances. Details 
by the Group’s major operations are shown below.

i  UK insurance operations
The FSA rules which govern the Prudential regulation of insurance form part of the Prudential Sourcebook for Insurers, the General 
Prudential Sourcebook and Interim Prudential Sourcebook for Insurers. Overall, the net requirements of the General Prudential 
Sourcebook are intended to align the capital adequacy requirements for insurance business more closely with those of banking 
and investment fi rms and building societies, for example, by addressing tiers of capital, rather than looking at net admissible assets. 
An insurer must hold capital resources equal at least to the Minimum Capital Requirement (MCR).

The Prudential Sourcebook for Insurers also contains rules on Individual Capital Assessments. Under these rules, and the rules 
of the General Prudential Sourcebook, all insurers must assess for themselves the amount of capital needed to back their business. 
If the FSA views the results of this assessment as insuffi cient, it may draw up its own Individual Capital Guidance for a fi rm, which 
can be superimposed as a requirement.

PAC WPSF and SAIF
Under FSA rules, insurers with with-profi ts liabilities of more than £500 million must hold capital equal to the higher of the MCR 
and the Enhanced Capital Requirement (ECR). The ECR is intended to provide a more risk responsive and ‘realistic’ measure of a 
with-profi t insurer’s capital requirements, whereas the MCR is, broadly speaking, equivalent to the previous required minimum 
margin under the Interim Prudential Sourcebook and satisfi es the minimum EU Standards.

Determination of the ECR involves the comparison of two separate measurements of the fi rm’s resources requirement, which 

the FSA refers to as the ‘twin peaks’ approach.

The two separate peaks are:

i 

ii 

 The requirement comprised by the mathematical reserves plus the ‘Long-Term Insurance Capital Requirement’ (LTICR), 
together known as the ‘regulatory peak’; and

 A calculation of the ‘realistic’ present value of the insurer’s expected future contractual liabilities together with projected ‘fair’ 
discretionary bonuses to policyholders, plus a risk capital margin, together known as the ‘realistic peak’.

Available capital of the WPSF and SAIF of £7.0 billion (2011: £6.1 billion) represents the excess of assets over liabilities on the FSA 
realistic basis. Unlike the previously discussed FRS 27 basis, realistic liabilities on the regulatory basis include the shareholders’ 
share of future bonuses. These amounts are shown before deduction of the risk capital margin (RCM), which is estimated to be 
£1.5 billion at 31 December 2012 (2011: £2.0 billion).

The FSA’s basis of setting the RCM is to target a level broadly equivalent to a Standard & Poor’s credit rating of BBB and to judge 
this by ensuring there are suffi cient assets to absorb a one in 200 year event. The RCM calculation achieves this by setting rules for 
the determination of margins to cover defi ned stress changes in asset values and yields for market risk, credit risk and termination 
risk for with-profi ts policies.

PAC has discretion in its management actions in the case of adverse investment conditions. Management actions encompass, 

but are not confi ned to, investment allocation decisions, levels of reversionary bonuses, crediting rates and total claim values. 

Other UK life assurance subsidiaries and funds
The available capital of £2,370 million (2011: £1,937 million) refl ects the excess of regulatory basis assets over liabilities of the 
subsidiaries and funds, before deduction of the capital resources requirement of £1,376 million (2011: £1,194 million).

The capital resources requirement for these companies broadly refl ects a formula which, for active funds, equates to 

a percentage of regulatory reserves plus a percentage of death strains. Death strains represent the payments made to policyholders 
upon death in excess of amounts explicitly allocated to fund the provisions for policyholder’s claims and maturities.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

243

ii  Jackson 
The regulatory framework for Jackson is governed by the requirements of the US NAIC approved risk-based capital standards. 
Under these requirements life insurance companies report using a formula-based capital standard that they calculate by applying 
factors to various asset, premium and reserve items and separate model based calculations of risk associated primarily with variable 
annuity products. The risk-based capital formula takes into account the risk characteristics of a company, including asset risk, 
insurance risk, interest rate risk, market risk and business risk.

The available capital of Jackson shown above of £2,899 million (2011: £2,527 million) refl ects US regulatory basis assets less 
liabilities, including asset valuation reserves. The asset valuation reserve is designed to provide for future credit-related losses on 
debt securities and losses on equity investments. Available capital includes a reduction for the effect of the interest maintenance 
reserve, which is designed by state regulators to defer recognition of non-credit related realised capital gains and losses and to 
recognise them rateably in the future.

Jackson’s risk-based capital ratio is signifi cantly in excess of regulatory requirements. At 31 December 2012, Jackson had a 
permitted practice in effect as granted by the local regulator allowing Jackson to carry certain interest rate swaps at book value, 
as if statutory hedge accounting were in place, instead of at fair value, as would have been otherwise required. Jackson was also 
required to demonstrate the effectiveness of its interest rate swap programme pursuant to the Michigan Insurance Code. The total 
effect of this permitted practice net of tax was to decrease statutory surplus by £357 million at 31 December 2012. 

Michigan insurance law specifi cally allows value of business acquired (VOBA) as an admitted asset as long as certain criteria 

are met. US NAIC standards limit the admitted amount of goodwill/VOBA generally to 10 per cent of capital and surplus. At 
31 December 2012, Jackson reported £289 million of statutory basis VOBA as a result of the REALIC acquisition, which is fully 
admissible under Michigan insurance law.

iii  Asia operations
The available capital shown above of £1,621 million (2011: £1,493 million) represents the excess of local regulatory basis assets 
over liabilities before deduction of required capital of £661 million (2011: £608 million). These amounts have been determined 
applying the local regulations in each of the operations.

The businesses in Asia are subject to local capital requirements in the jurisdictions in which they operate. The Hong Kong 
business branch of PAC and its capital requirements are subsumed within those of the PAC long-term fund. For the other material 
Asian operations, the details of the basis of determining regulatory capital and regulatory capital requirements are as follows:

Singapore
A risk-based regulatory framework applies in Singapore.

For participating business, a gross premium reserve, determined using prudent best estimate assumptions and which makes 
allowance for future bonus, is held. The amount held is subject to a minimum of the higher of the assets attributed to participating 
business and a gross premium reserve calculated on specifi ed assumptions, but without allowance for future bonus, that include 
prescribed provisions for adverse deviations (PADs).

For non-participating business, gross premium reserves are held. For linked business the value of units is held together with a 

non-unit reserve calculated in accordance with standard actuarial methodology;

Indonesia
Solvency capital is determined using a risk-based capital approach. Insurance companies in Indonesia are expected to maintain 
the level of net assets above 120 per cent of solvency capital. Due to the 2008 fi nancial crisis, the local regulator provided relief in 
solvency capital and the measure continued until 1 January 2012, when it was withdrawn. The withdrawal of this temporary relief 
did not have a signifi cant impact on the Group’s Indonesia business; 

Japan
Mathematical reserves for traditional business are determined on a net premium basis using prescribed mortality and interest rates. 
Interest rates refl ect the original pricing assumptions.

For linked business the value of units is held together with a non-unit reserve calculated in accordance with standard actuarial 

methodology.

Solvency capital is determined using a risk-based capital approach. The adjusted solvency capital assets of the Company must 

exceed 200 per cent of the risk related capital requirement value at risk. A number of changes to the risk-based capital rules in 
Japan were effective in April 2012, but the changes did not have a signifi cant impact on the Group’s Japan business; 

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244

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D5:  Capital position statement for life assurance businesses continued

Malaysia
A risk-based capital framework applies in Malaysia.

For participating business, a gross premium reserve on the guaranteed and non-guaranteed benefi ts determined using best 
estimate assumptions is held. The amount held is subject to a minimum of a gross premium reserve on the guaranteed benefi ts, 
determined using best estimate assumptions along with provisions of risk margin for adverse deviations discounted at the 
risk-free rate.

For non-participating business, gross premium reserves determined using best estimate assumptions along with provisions of 
risk margin for adverse deviations discounted at the risk-free rate are held. For linked business, the value of units is held together 
with a non-unit reserve calculated in accordance with standard actuarial methodology.

Participating fund surplus is not allowed to be used to support defi cit (if any) and capital requirement of the non-participating 

business. The capital requirement is calculated based on a prescribed series of risk charges. The local regulator has set a 
Supervisory Target Capital Level of 130 per cent below which supervisory actions of increasing intensity will be taken. Each insurer 
is also required to set its own Individual Target Capital Level to refl ect its own risk profi le and this is expected to be higher than the 
Supervisory Target Capital Level;

Vietnam
Mathematical reserves are calculated using a modifi ed net premium approach, set using assumptions agreed with the regulator. 
The capital requirement is determined as 4 per cent of reserves plus a specifi ed percentage of 0.1 per cent of sums at risk for 
policies with original term less than or equal to fi ve years or 0.3 per cent of sums at risk for policies with original term of more than 
fi ve years. An additional capital requirement of Vietnamese Dong 200 billion is also required for companies transacting unit-linked 
business; and

Korea
Policy reserves for traditional business are determined on net premium reserve basis using pricing mortality and prescribed 
standard interest rates.

For linked business, the value of units is held together with the non-unit reserves calculated in accordance with regulatory 

standard actuarial methodology.

A risk-based capital framework applies in Korea. Under this risk-based framework, insurance companies in Korea are expected 

to maintain a level of free surplus in excess of the capital requirements, with the general target level of solvency margin being in 
excess of 150 per cent of the risk-based capital.

iv  Group capital requirements
In addition to the requirements at individual company level, FSA requirements under the IGD apply additional prudential 
requirements for the Group as a whole. Discussion of the Group’s estimated IGD position at 31 December 2012, together with 
market risk sensitivity disclosure provided to key management, is provided in the business review section of the Group’s 2012 
Annual Report.

c  Movements in total available capital
Total available capital for the Group’s life assurance operations has changed as follows:

Available capital at 31 December 2011
Changes in assumptions
Changes in management policy
Changes in regulatory requirements
New business and other factorsnote (v)

Available capital at 31 December 2012

2012  £m

Other
UK life
assurance
subsidiaries
and funds
note (iii)

1,937 
(145)
– 
– 
578 

2,370 

WPSF
note (i)

6,139 
(136)
500 
– 
497 

 7,000 

Asia life
assurance
subsidiaries
note (iv)

1,493 
30 
(24)
27 
95 

1,621 

Jackson
note (ii)

2,527 
– 
– 
– 
372 

2,899 

Group
Total

12,096 
(251)
476 
27 
1,542 

13,890 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

245

Other
UK life
assurance
subsidiaries
and funds
note (iii)

1,707 
38 
– 
– 
192 

1,937 

WPSF
note (i)

6,800 
(60)
(15)
– 
(586)

6,139 

2011  £m

Asia life
assurance
subsidiaries
note (iv)

1,378 
(32)
– 
17 
130 

1,493 

Jackson
note (ii)

2,907 
– 
– 
– 
(380)

2,527 

Group
Total

12,792 
(54)
(15)
17 
(644)

12,096 

Available capital at 31 December 2010
Changes in assumptions
Changes in management policy
Changes in regulatory requirements
New business and other factorsnote (v)

Available capital at 31 December 2011

Notes
(i)  WPSF

The increase in 2012 of £861 million refl  ects primarily the positive impact of investment returns earned on the opening available capital.

The decrease in 2011 of £661 million refl  ects primarily the negative eff  ect of the lower interest rate used to value projected policyholder benefi  t 

(ii) 

payments, partially off  set by the positive impact of investment returns earned on the opening available capital.
Jackson
The increase of £372 million in 2012 refl  ects an underlying increase of £483 million (applying the 2012 year end exchange rate of US$1.63:£1.00) and 
£111 million of exchange translation loss. 

The decrease of £380 million in 2011 refl  ects an underlying decrease of £402 million (applying the 2011 year end exchange rate of US$1.55:£1.00) and 

£22 million of exchange translation gains. 
(iii)  Other UK life assurance subsidiaries and funds

The eff  ect from the changes in assumptions of valuation interest rates on insurance liabilities is broadly matched by the corresponding eff  ect on assets 
leaving no signifi  cant impact on the available capital.

(iv)  Asia life assurance subsidiaries 

The increase of £128 million in 2012 refl  ects an underlying increase of £177 million (applying the relevant 2012 year end exchange rates) and £49 million of 
exchange translation loss. 

The increase of £115 million in 2011 refl  ected an underlying increase of £134 million (applying the relevant 2011 year end exchange rates) and £19 million 

of exchange translation loss. 

(v)  New business and other factors comprise the eff  ect of changes in new business, valuation interest rate, investment return, foreign exchange and 

other factors.

d  Transferability of available capital
For PAC and all other UK long-term insurers, long-term business assets and liabilities must, by law, be maintained in funds separate 
from those for the assets and liabilities attributable to non-life insurance business or to shareholders. Only the ‘established surplus’, 
the excess of assets over liabilities in the long-term fund determined through a formal valuation, may be transferred so as to be 
available for other purposes. Distributions from the with-profi ts sub-fund to shareholders refl ect the shareholders’ one-ninth share 
of the cost of declared policyholders’ bonuses.

Accordingly, the excess of assets over liabilities of the PAC long-term fund is retained within that company. The retention of 
the capital enables it to support with-profi ts and other business of the fund by, for example, providing the benefi ts associated with 
smoothing and guarantees. It also provides investment fl exibility for the fund’s assets by meeting the regulatory capital requirements 
that demonstrate solvency and by absorbing the costs of signifi cant events or fundamental changes in its long-term business without 
affecting the bonus and investment policies.

For other UK long-term business subsidiaries, the amounts retained within the companies are at levels which provide an 

appropriate level of capital strength in excess of the regulatory minimum.

For Jackson, capital retention is maintained at a level consistent with an appropriate rating by Standard & Poor’s. Currently Jackson 

is rated AA. Jackson can pay dividends on its capital stock only out of earned surplus, unless prior regulatory approval is obtained. 
Furthermore, dividends which exceed the greater of statutory net gain from operations for the prior year, or 10 per cent of Jackson’s 
statutory surplus, require prior regulatory approval.

For Asian subsidiaries, the amounts retained within the companies are at levels that provide an appropriate level of capital strength 

in excess of the local regulatory minimum. For ring-fenced with-profi ts funds, the excess of assets over liabilities is retained with 
distribution tied to the shareholders’ share of bonuses through declaration of actuarially determined surplus. The Singapore and 
Malaysian businesses may, in general, remit dividends to the UK, provided the statutory insurance fund meets the capital adequacy 
standard required under local statutory regulations.

Available capital of the non-insurance business units is transferable to the life assurance businesses after taking account of 

an appropriate level of operating capital, based on local regulatory solvency targets, over and above basis liabilities. 

D

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246

Financial statements  Prudential plc Annual Report 2012

D:   Life assurance business continued

D5:  Capital position statement for life assurance businesses continued 

e  Sensitivity of liabilities and total capital to changed market conditions and capital management policies
Prudential manages its assets, liabilities and capital locally, in accordance with local regulatory requirements and refl ecting the 
different types of liabilities Prudential has in each business. As a result of the diversity of products offered by Prudential, and the 
different regulatory requirements in which it operates, Prudential employs differing methods of asset/liability and capital 
management, depending on the business concerned.

Stochastic modelling of assets and liabilities is undertaken in the UK, Jackson and Asia to assess the economic capital 

requirements. A stochastic approach models the inter-relationship between asset and liability movements, taking into account asset 
correlation, management actions and policyholder behaviour under a large number of alternative economic scenarios.

In addition, reserve adequacy testing under a range of scenarios and dynamic solvency testing is carried out, including under 

certain scenarios mandated by the UK, US and Asian regulators.

The sensitivity of liabilities and other components of total capital vary depending upon the type of business concerned and this 

conditions the approach to asset/liability management.

For example, for businesses that are most sensitive to interest rate changes, such as immediate annuity business, Prudential uses 

cash fl ow analysis to create a portfolio of debt securities whose value changes in line with the value of liabilities when interest rates 
change. This type of analysis helps protect profi ts from changing interest rates. This type of analysis is used in the UK for annuity 
business and by Jackson for its interest-sensitive and fi xed indexed annuities and stable value products.

For businesses that are most sensitive to equity price changes, Prudential uses stochastic modelling and scenario testing to look 

at the future returns on its investments under different scenarios which best refl ect the large diversity in returns that equities can 
produce. This allows Prudential to devise an investment and with-profi ts policyholder bonus strategy that, on the model assumptions, 
allows it to optimise returns to its policyholders and shareholders over time, while maintaining appropriate fi nancial strength. 
Prudential uses this methodology extensively in connection with its UK with-profi ts business.

Intragroup arrangements in respect of SAIF

f 
Should the assets of SAIF be inadequate to meet the guaranteed benefi t obligations of the policyholders of SAIF, the PAC long-term 
fund would be liable to cover any such defi ciency in the fi rst instance. The directors believe that the probability of either the PAC 
long-term fund or the Group’s shareholders’ funds having to contribute to SAIF is remote.

E:   Asset management (including US broker-dealer) and other operations 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

247

E1:  Income statement for asset management operations  

The Group’s asset management operations are based in the UK, Asia and the US where they operate different models and under 
different brands tailored to their markets. 

Asset management in the UK and Europe is undertaken through M&G which is made up of three distinct businesses being Retail, 
Institutional and Finance. M&G’s investment expertise covers all key asset classes, equities, fi xed interest and commercial real estate, 
and includes a number of specialist fi xed income and real estate strategies. M&G manages its own retail fund operations, funds for 
pensions, insurance companies and third-party entities. 

Asset management in the US is undertaken through PPM America which manages assets for the Group’s UK, Asia and US affi liates 

plus also provides investment services to other affi liated and unaffi liated institutional clients including collateralised debt obligations 
(CDOs), private investment funds, institutional accounts and mutual funds. In addition, broker-dealer activities are undertaken in the 
US where trades in securities are carried out for both third-party customers and for its own account.

Eastspring Investments in Asia serves both the life companies in Asia by managing the life funds and funds underlying the 

investment linked products and third-party customers through mutual fund business. Asia offers mutual fund investment products 
in a number of countries within the region, allowing customers to participate in debt, equity and money market investments.

Other operations cover unallocated corporate activities and includes the head offi ce functions.

a  The profi t included in the income statement in respect of asset management operations for the year is as follows:

 2012  £m

 2011  £m

M&G

US

Eastspring
Investments
note (iii)

Total 

Total 

Revenue (excluding revenue of consolidated investment funds 

and NPH broker-dealer fees)

Revenue of consolidated investment fundsnote (i)
NPH broker-dealer feesnote (i)

Gross revenue*

Charges (excluding charges of consolidated investment funds 

and NPH broker-dealer fees)

Charges of consolidated investment fundsnote (i)
NPH broker-dealer feesnote (i)

Gross charges

Profi  t before tax

Comprising:
Operating profi t based on longer-term investment returns
Short-term fl uctuations in investment returnsnote (ii)
Shareholder’s share of actuarial gains and losses on defi ned 

benefi t pension schemes

Gain on dilution of Group's holdings

Profi  t before tax

1,234 
(11)
– 

1,223 

(713)
11 
– 

(702)

521 

371 
93 

15 
42 

521 

296 
– 
435 

731 

(257)
– 
(435)

(692)

39 

39 
– 

– 
– 

39 

282 
– 
– 

282 

(207)
– 
– 

(207)

75 

75 
–

– 
– 

75 

1,812 
(11)
435 

2,236 

(1,177)
11 
(435)

(1,601)

635 

485 
93 

15 
42 

635 

1,583 
9 
405 

1,997 

(1,147)
(9)
(405)

(1,561)

436 

461 
(29)

4 
– 

436 

*  For 2012, gross revenue includes the Group’s share of results from the associate PPM South Africa. In prior years, PPM South Africa was treated as a subsidiary and 

accounted for accordingly.

Notes
(i) 

(ii) 
(iii) 

Under IFRS, disclosure details of segment revenue are required. The segment revenue of the Group’s asset management operations are required to include 
two items that are for amounts which, refl  ecting their commercial nature, are also wholly refl  ected as charges within the income statement. Aft  er allowing 
for these charges, there is no eff  ect on profi  t from these two items which are:
(a) 

 Investment funds which are managed on behalf of third parties and are consolidated under IFRS in recognition of the control arrangements for the 
funds. The gains and losses of these funds are non-recourse to M&G and the Group; and 
(b) 
 NPH broker-dealer fees which represent commissions received, that are then paid on to the writing brokers on sales of investment products. 
The presentation in the table above shows the amounts attributable to these two items so that the underlying revenue and charges can be seen. 
Short-term fl  uctuations in investment returns for M&G are primarily in respect of unrealised fair value movements on Prudential Capital’s bond portfolio.
Included within Eastspring Investments revenue and charges are £42 million of commissions (2011: £44 million).

E

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248

Financial statements  Prudential plc Annual Report 2012

E:   Asset management (including US broker-dealer) and other operations continued

E1:  Income statement for asset management operations continued

b  M&G operating profi t based on longer-term investment returns:

Asset management fee income
Other income
Staff costs
Other costs

Underlying profi t before performance-related fees
Share of associate results
Performance-related fees

Operating profi t from asset management operations
Operating profi t from Prudential Capital

Total M&G operating profi t based on longer-term investment returns

 2012  £m

2011*  £m

728 
6 
(289)
(147)

298 
13 
9 

320 
51 

371 

662 
4 
(270)
(134)

262 
26 
13 

301 
56 

357 

*  Following the divestment in the fi  rst half of 2012 of M&G’s holding in PPM South Africa from 75 per cent to 49.99 per cent and its treatment from 2012 as an 

associate, M&G’s operating income and expense no longer include any element from PPM South Africa, with the share of associates’ results being presented 
in a separate line. The table above refl  ects the retrospective application of this basis of presentation for the 2011 results. Total profi  t remains the same.

The difference between the fees and other income shown above in respect of asset management operations, and the revenue fi gure 
for M&G shown (excluding consolidated investment funds) in the main table primarily relates to the total revenue of Prudential Capital 
(including short-term fl uctuations) of £218 million (2011: £96 million) and commissions which have been netted off in arriving at the 
fee income of £728 million (2011: £662 million) in the table above. The difference in the presentation of commission is aligned with 
how management reviews the business.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

249

E2:  Statement of fi  nancial position for asset management operations

Assets, liabilities and shareholders’ equity included in the Group consolidated statement of fi nancial position in respect of asset 
management operations are as follows:

Assets
Intangible assets:
Goodwill 
Deferred acquisition costs and other intangibles assets

  Total

Other non-investment and non-cash assets
Associate investments accounted for using the equity method
Financial investments:

Loansnote (i)
Equity securities and portfolio holdings in unit trusts
Debt securitiesnote (ii)
Other investments
Deposits

  Total investments

Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity
Non-controlling interests 

Total equity

Liabilities
Core structural borrowing of shareholder-fi nanced operations
Intra-group debt represented by operational borrowings at 

Group levelnote (iv)

Net asset value attributable to external holders of 
consolidated unit trusts and similar funds 

Other non-insurance liabilitiesnote (v)

Total liabilities

Total equity and liabilities

 2012  £m

Eastspring
Investments

US

 2011  £m

Total 

Total 

16 
2 

18 

174 
– 

– 
– 
– 
6 
33 

39 

48 

279 

124 
– 

124 

– 

– 

– 
155 

155 

279 

61 
2 

63 

83 
– 

– 
20 
7 
– 
48 

75 

126 

347 

268 
– 

268 

– 

– 

– 
79 

79 

347 

1,230 
14 

1,244 

1,158 
41 

1,199 
70 
1,846 
44 
84 

3,284 

1,083 

6,769 

1,937 
– 

1,937 

1,230 
16 

1,246 

1,129 
– 

1,256 
594 
1,842 
78 
89 

3,859 

1,735 

7,969 

1,783 
5 

1,788 

275 

250 

2,084 

2,956 

162 
2,311 

4,832 

6,769 

678 
2,297 

6,181 

7,969 

M&G
note (iii)

1,153 
10 

1,163 

901 
41 

1,199 
50 
1,839 
38 
3 

3,170 

909 

6,143 

1,545 
– 

1,545 

275 

2,084 

162 
2,077 

4,598 

6,143 

Notes
(i) 

Loans
The M&G loans relate to loans and receivables managed by Prudential Capital. These assets are generally secured but most have no external credit ratings. 
Internal ratings prepared by the Group’s asset management operations as part of the risk management process are:

Loans and receivables internal ratings:

A+ to A-
BBB+ to BBB-
BB+ to BB-
B+ to B-

Total M&G loans

2012  £m

2011  £m

– 
 836 
339 
24 

1,199 

129 
1,000 
89 
38 

1,256 

E

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250

Financial statements  Prudential plc Annual Report 2012

E:   Asset management (including US broker-dealer) and other operations continued

E2:  Statement of fi  nancial position for asset management operations continued

(ii)  Debt securities

Of the £1,846 million total debt securities at 31 December 2012 (2011: £1,842 million) for asset management operations, the following amounts were held by M&G.

M&G:

AAA to A- by Standard & Poor’s or Aaa rated by Moody’s
Other

Total M&G debt securities

2012  £m

2011  £m

1,493 
346 

1,839 

1,547 
287 

1,834 

(iii)  The M&G statement of fi  nancial position includes the assets and liabilities in respect of Prudential Capital.
(iv) 

Intra-group debt represented by operational borrowings at Group level 
Operational borrowings for M&G are in respect of Prudential Capital’s short-term fi  xed income security programme and comprise: 

Commercial paper
Medium-Term Notes

Total intra-group debt represented by operational borrowings at Group level

(v)  Other non-insurance liabilities consists primarily of intra-group balances, derivative liabilities and other creditors.

2012  £m

2011  £m

 1,535 
549 

2,084 

 2,706 
250 

2,956 

E3:  Regulatory and other surplus for asset management operations

Certain asset management operations are subject to regulatory requirements. The movement in the year of the surplus regulatory 
capital position of these operations, combined with the movement in the IFRS basis shareholders’ funds for unregulated asset 
management operations, is as follows:

Regulatory and other surplus
Beginning of year
Gains during the year
Movement in capital requirement
Capital injection
Distributions made
Exchange movement

End of year

Asset management operations

 2012  £m

Eastspring
Investments

US

 2011  £m

Total 

Total 

129 
8 
 – 
 – 
(8)
(5)

124 

127 
52 
6 
9 
(56)
(4)

134 

412 
416 
3 
9 
(318)
(9)

513 

432 
326 
(14)
8 
(342)
2 

412 

M&G

156 
356 
(3)
 – 
(254)
 – 

255 

The movement in the year refl ects gains driven by profi ts generated during the year and also changes in regulatory requirements. 
Distributions consist of dividends paid up to the parent company.

The M&G fi gures include those for Prudential Capital.

 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

251

E4:  Sensitivity of profi  t and shareholders’ equity to market and other fi  nancial risk

i  Currency translation
Consistent with the Group’s accounting policies, the profi ts of Eastspring Investments and US asset management operations are 
translated at average exchange rates and shareholders’ equity at the closing rate for the reporting period. The rates for the functional 
currencies of most signifi cant operations are shown in note B4.

A 10 per cent increase in the relevant exchange rates would have reduced reported profi t before tax attributable to shareholders 

and shareholders’ equity, excluding goodwill attributable to Eastspring Investments and US asset management operations, by 
£10 million (2011: £9 million) and £29 million (2011: £30 million) respectively.

ii  Sensitivities to other fi  nancial risks for asset management operations
The principal sensitivities to other fi nancial risk of asset management operations are credit risk on the bridging loan portfolio as 
described in note E2 of the Prudential Capital operation and the indirect effect of changes to market values of funds under 
management. Due to the nature of the asset management operations there is limited direct sensitivity to movements in interest rates. 
Total debt securities held at 31 December 2012 by asset management operations were £1,846 million (2011: £1,842 million), the 
majority of which are held by the Prudential Capital operation. Debt securities held by M&G and Prudential Capital are in general 
variable rate bonds and so market value is limited in sensitivity to interest rate movements and consequently any change in interest 
rates would not have a material impact on profi t or shareholders’ equity. The Group’s asset management operations do not hold 
signifi cant investments in property or equities.

E5:  Other operations

Other operations consist of unallocated corporate activities relating to Group Head Offi ce and the Asia regional head offi ce, with net 
expenditure for the year of £498 million (2011: £483 million) as detailed in note B1. An analysis of the assets and liabilities of other 
operations is shown in note B5.

The Group holds certain derivatives that are used to manage foreign currency movements and macroeconomic exposures. The fair 

value of these derivatives is sensitive to the combined effect of movements in exchange rates, interest rates and infl ation rates. The 
possible permutations cover a wide range of scenarios. For indicative purposes, a reasonably possible range of fair value movements 
could be plus or minus £17 million.

E

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252

Financial statements  Prudential plc Annual Report 2012

F:  Income statement notes  

F1:  Segmental information

Year ended 31 December 2012  £m

Insurance operations

Asset management
E1

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance
Investment return note (ii)
Other income

UK

US

Asia

M&G

7,020  14,660 
(193)
(135)

6,885  14,467 
6,193 
(2)

14,495 
213 

8,230 
(178)

8,052 
3,112 
153 

– 
– 

– 
251 
972 

Total revenue, net of reinsurance

21,593  20,658  11,317 

1,223 

Benefi ts and claims 
Outward reinsurers’ share of benefi ts 

(18,253) (18,703)

(7,875)

and claims note (iv)

159 

(8)

108 

Movement in unallocated surplus of 

with-profi ts funds note (iii)

Benefi ts and claims and movements in 
unallocated surplus of with-profi ts 
funds, net of reinsurance

Acquisition costs and other operating 

(863)

– 

(518)

(18,957) (18,711)

(8,285)

– 

– 

– 

– 

US

– 
– 

– 
6 
725 

731 

– 

– 

– 

– 

Eastspring
Invest-
ments

Total 
segment

Unallo-
cated
corporate

–  29,910 
(506)
– 

Group
total

29,910 
(506)

–  29,404 
8  24,065 
2,335 

274 

–  29,404 
(14) 24,051 
2,021 

(314)

282  55,804 

(328) 55,476 

–  (44,831)

–  (44,831)

– 

– 

259 

(1,381)

– 

– 

259 

(1,381)

–  (45,953)

–  (45,953)

expenditure F3

(1,478)

(1,079)

(1,965)

(686)

(692)

(207)

(6,107)

52 

(6,055)

Finance costs: interest on core structural 
borrowings of shareholder-fi nanced 
operations

– 

(13)

– 

(16)

– 

– 

(29)

(251)

(280)

Total charges, net of reinsurance

(20,435) (19,803) (10,250)

(702)

(692)

(207) (52,089)

(199) (52,288)

Profi t (loss) before tax (being tax 

attributable to shareholders’ and 
policyholders’ returns) note (i)

Tax charge attributable to policyholders’ 

1,158 

855 

1,067 

521 

returns

(300)

– 

(78)

– 

Profi t (loss) from continuing operations 

before tax attributable to shareholders

858 

855 

989 

521 

39 

– 

39 

75 

3,715 

(527)

3,188 

– 

(378)

– 

(378)

75 

3,337 

(527)

2,810 

This is represented in the segmental analysis of profi t from continuing operations before tax attributable to shareholders in note B1 
as follows:

Insurance operations

Asset management

Year ended 31 December 2012  £m

UK

US

Asia

M&G

US

Eastspring
Invest-
ments

Total 
segment

Unallo-
cated
corporate

Group
total

Operating profi t based on longer-term 

investment returns 

736 

964 

913 

371 

39 

75 

3,098 

(565)

2,533 

Short-term fl uctuations in investment 

returns on shareholder-backed business 

136 

(90)

76 

93 

Shareholders’ share of actuarial and 
other gains and losses on defi ned 
benefi t pension schemes

Gain on dilution of Group holdings
Amortisation of acquisition accounting 
adjustments arising on purchase 
of REALIC

Profi t (loss) from continuing operations 

(14)
– 

– 
– 

– 

(19)

– 
– 

– 

15 
42 

– 

– 

– 
– 

– 

– 

– 
– 

– 

215 

(11)

204 

1 
42 

49 
– 

50 
42 

(19)

– 

(19)

before tax attributable to shareholders 

858 

855 

989 

521 

39 

75 

3,337 

(527)

2,810 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

253

Year ended 31 December 2011*  £m

Insurance operations

Asset management
E1

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance
Investment return note (ii)
Other income

UK

US

Asia

M&G

5,678 
(131)

12,650 
(72)

5,547 
7,604 
193 

12,578 
1,447 
(62)

7,378 
(226)

7,152 
283 
155 

– 
– 

– 
128 
923 

Total revenue, net of reinsurance

13,344 

13,963 

7,590 

1,051 

Benefi ts and claims 
Outward reinsurers’ share of benefi ts 

(12,048)

(12,931)

(6,081)

and claims note (iv)

290 

280 

176 

Movement in unallocated surplus of 

with-profi ts funds note (iii)

Benefi ts and claims and movements in 
unallocated surplus of with-profi ts 
funds, net of reinsurance

Acquisition costs and other operating 

485 

– 

540 

(11,273)

(12,651)

(5,365)

– 

– 

– 

– 

US

– 
– 

– 
1 
653 

654 

– 

– 

– 

– 

Eastspring
Invest-
ments

Total 
segment

Unallo-
cated
corporate

– 
– 

25,706 
(429)

– 
2 
290 

25,277 
9,465 
2,152 

– 

– 
(105)
(283)

Group
total

25,706 
(429)

25,277 
9,360 
1,869 

292 

36,894 

(388)

36,506 

– 

(31,060)

– 

(31,060)

– 

– 

746 

1,025 

– 

– 

746 

1,025 

– 

(29,289)

– 

(29,289)

expenditureF3

(1,239)

(815)

(1,562)

(704)

(630)

(212)

(5,162)

42 

(5,120)

Finance costs: interest on core structural 
borrowings of shareholder-fi nanced 
operations

– 

(13)

– 

(15)

– 

– 

(28)

(258)

(286)

Total charges, net of reinsurance

(12,512)

(13,479)

(6,927)

(719)

(630)

(212)

(34,479)

(216)

(34,695)

Profi t (loss) before tax (being tax 

attributable to shareholders’ and 
policyholders’ returns) note (i)

Tax charge attributable to policyholders’ 

832 

484 

663 

332 

returns

68 

– 

(51)

– 

Profi t (loss) from continuing operations 

before tax attributable to shareholders

900 

484 

612 

332 

24 

– 

24 

80 

2,415 

(604)

1,811 

– 

17 

– 

17 

80 

2,432 

(604)

1,828 

This is represented in the segmental analysis of profi t from continuing operations before tax attributable to shareholders in note B1 
as follows:

Insurance operations

Asset management

Year ended 31 December 2011*  £m

UK

US

Asia

M&G

US

Eastspring
Invest-
ments

Total 
segment

Unallo-
cated
corporate

Group
total

Operating profi t based on longer-term 

investment returns 

723 

651 

704 

357 

24 

80 

2,539 

(512)

2,027 

Short-term fl uctuations in investment 

returns on shareholder-backed business 

159 

(167)

(92)

(29)

Shareholders’ share of actuarial and 
other gains and losses on defi ned 
benefi t pension schemes

Profi t (loss) from continuing operations 

18 

– 

– 

4 

– 

– 

– 

– 

(129)

(91)

(220)

22 

(1)

21 

before tax attributable to shareholders 

900 

484 

612 

332 

24 

80 

2,432 

(604)

1,828 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

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254

Financial statements  Prudential plc Annual Report 2012

F:  Income statement notes continued

F1:  Segmental information continued

Notes
(i) 
(ii) 

This measure is the formal profi  t (loss) before tax measure under IFRS but is not the result attributable to shareholders.
 Investment return principally comprises:
– Interest and dividends;
– Realised and unrealised gains and losses on securities and derivatives classifi  ed as fair value through profi  t and loss under IAS 39; and
– Realised gains and losses, including impairment losses, on securities classifi  ed as available-for-sale under IAS 39.

(iii)  The movement in unallocated surplus of with-profi  ts funds for Asia above includes movement relating to the Hong Kong branch of PAC. For the purpose of 
the presentation of unallocated surplus of with-profi  ts funds within the statement of fi  nancial position, the Hong Kong branch balance is shown within the 
unallocated surplus of the PAC with-profi  ts sub-fund.

(iv)  The increase in the credit for outwards reinsurers’ share of benefi  ts and claims for Jackson from 2010 to 2011 arises from the fair value movements on the 

GMIB reinsurance in 2011. As the GMIB reinsurance is net settled it is considered to be a derivative under IAS 39. The movement was particularly high in 2011 
due to the reduction in US interest rates in 2011.

F2:  Revenue

Long-term business premiums
Insurance contract premiums
Investment contracts with discretionary participation feature premiums
Inwards reinsurance premiums
Less: reinsurance premiums ceded

Earned premiums, net of reinsurance note (iv)

Investment return
Realised and unrealised gains and losses on securities at fair value through profi t and loss
Realised and unrealised losses and gains on derivatives at fair value through profi t and loss
Realised losses on available-for-sale securities, previously recognised in other comprehensive income 
Realised losses on loans
Interest notes (i),(ii)
Dividends
Other investment return

Investment return

Fee income from investment contract business and asset management notes (iii),(iv)

Total revenue

Notes
(i) 

The segmental analysis of interest income is as follows:

Insurance operations:

UK
US
Asia

Asset management operations:

M&G
US
Eastspring Investments

Total segment

Unallocated corporate

Total

2012  £m

2011  £m

27,447 
2,243 
220 
(506)

29,404 

15,338 
75 
68 
(51)
6,600 
1,462 
559 

24,051 

2,021 

23,705 
1,861 
140 
(429)

25,277 

866 
86 
101 
(43)
6,440 
1,304 
606 

9,360 

1,869 

55,476 

36,506 

2012  £m

2011  £m

4,310 
1,778 
403 

114 
1 
3 

6,609 

(9)

6,600 

4,286 
1,717 
339 

110 
1 
3 

6,456 

(16)

6,440 

Interest income includes £13 million (2011: £8 million) accrued in respect of impaired securities. 

(ii) 
(iii)  Fee income includes £35 million (2011: £13 million) relating to fi  nancial instruments that are not held at fair value through profi  t and loss. 

These fees primarily related to prepayment fees, late fees and syndication fees.

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

255

(iv)  The following table provides additional segmental analysis of revenue from external customers:

Revenue from external customers:

Insurance operations
Asset management
  Unallocated corporate

Intragroup revenue eliminated on consolidation

Total revenue from external customers

Revenue from external customers:

Insurance operations
Asset management
  Unallocated corporate

Intragroup revenue eliminated on consolidation

Total revenue from external customers

Revenue from external customers is made up of the following:

Asia 

US 

UK 

Intragroup 

Total

2012  £m

8,205 
274 
– 
(84)

8,395 

14,465 
725 
– 
(77)

15,113 

7,098 
972 
19 
(172)

7,917 

2011  £m

– 
(333)
– 
333 

– 

29,768 
1,638 
19 
– 

31,425 

Asia 

US 

UK 

Intragroup 

Total

7,307 
290 
– 
(93)

7,504 

12,516 
653 
– 
(68)

13,101 

5,740 
923 
40 
(162)

6,541 

– 
(323)
– 
323 

– 

25,563 
1,543 
40 
– 

27,146 

Earned premiums, net of reinsurance
Fee income from investment contract business and asset management (presented as ‘Other income’)

Total revenue from external customers

2012  £m

2011  £m

29,404 
2,021 

31,425 

25,277 
1,869 

27,146 

In their capacity as fund managers to fellow Prudential Group subsidiaries, M&G, Eastspring Investments and US asset management 
businesses generate fees for investment management and related services. These services are charged at appropriate arm’s length 
prices, typically priced as a percentage of funds under management. Intragroup fees included within asset management revenue were 
earned by the following asset management segment:

Intragroup revenue generated by:

M&G
Eastspring Investments
US broker-dealer and asset management (including Curian)

Total intragroup fees included within asset management segment

2012  £m

2011  £m

172 
84 
77 

333 

162 
93 
68 

323 

Revenue from external customers of Asia, US and UK insurance operations shown above are net of outwards reinsurance premiums 
of £178 million, £193 million, and £135 million respectively (2011: £226 million, £72 million and £131 million respectively).

In Asia, revenue from external customers from no individual country exceeds 10 per cent of the Group total. The largest country 

is Hong Kong with a total revenue from external customers of £1,745 million (2011: Singapore £1,383 million). 

Due to the nature of the business of the Group, there is no reliance on any major customers.

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256

Financial statements  Prudential plc Annual Report 2012

F:  Income statement notes continued

F3:  Acquisition costs and other expenditure

Acquisition costs incurred for insurance policies
Acquisition costs deferred less amortisation of acquisition costs for insurance policies
Administration costs and other expenditure
Movements in amounts attributable to external unit holders

Total acquisition costs and other expenditure 

2012  £m

2011*  £m

(2,649)
480 
(3,728)
(158)

(6,055)

(2,264) 
520 
(3,524) 
148 

(5,120) 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

Notes
(i) 

Acquisition costs in 2012 comprise amounts related to insurance contracts of £(1,949) million (2011: £(1,679) million), and investment contracts and asset 
management contracts of £(220) million (2011: £(65) million). 

(ii)  There were no fee expenses relating to fi  nancial liabilities held at amortised cost included in acquisition costs in 2012 and 2011. 
(iii)  The total depreciation and amortisation expense of £(731) million (2011: £(584) million) relates to amortisation of deferred acquisition costs of insurance 

contracts and asset management contracts. 
The segmental analysis of total depreciation and amortisation expense is as follows:

Insurance operations:

UK
US
Asia

Asset management operations:

M&G
US
Eastspring Investments

Total segment

Unallocated corporate

Total

2012  £m

2011*  £m

(65)
(302)
(332)

(6)
(1)
(4)

(710)

(21)

(731)

(55)
(237)
(270)

(7)
(1)
(4)

(574)

(10)

(584)

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

(iv) 

Interest expense, excluding interest on core structural borrowings of shareholder-fi  nanced operations, amounted to £(140) million (2011: £(123) million) 
and is included within total acquisition costs and other operating expenditure as part of investment management expenses. The segmental analysis of this 
interest expense is as follows:

Insurance operations:

UK
US
Asia

Asset management operations:

M&G

Total segment

Unallocated corporate

Total

2012  £m

2011  £m

(62)
(28)
(7)

(18)

(115)

(25)

(140)

(49)
(31)
(10)

(11)

(101)

(22)

(123)

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

257

(v)  Movements in amounts attributable to external unit holders are in respect of those OEIC and unit trusts which are required to be consolidated and 
comprises a charge of £(195) million (2011: a credit of £28 million) for UK insurance operations and a credit of £37 million (2011: £120 million) for Asia 
insurance operations.

(vi)  The total amounts for acquisition costs and other expenditure shown above includes Corporate expenditure shown in note B1 (Segment 

disclosure – income statement). The charge for Corporate expenditure comprises:

Group Head Offi ce
Asia Regional Head Offi ce:

Gross costs
Recharges to Asia operations

Total

2012  £m

2011  £m

(168)

(99) 
36 

(63)

(231) 

(168) 

(86) 
35 

(51) 

(219) 

F4:  Finance costs – Interest on core structural borrowings of shareholder-fi  nanced operations

Finance costs of £280 million (2011: £286 million) comprise £251 million (2011: £258 million) interest on core debt of the parent 
company, £13 million (2011: £13 million) on US insurance operations’ surplus notes and £16 million (2011: £15 million) on PruCap’s 
bank loan.

F5:  Tax

a  Total tax charge by nature of expense
An analysis of the total tax benefi t (expense) of continuing operations recognised in the income statement by nature of benefi t 
(expense) is as follows:

Current tax expense:
Corporation tax
Adjustments in respect of prior years

Total current tax

Deferred tax arising from:

Origination and reversal of temporary differences
(Expense) credit in respect of a previously unrecognised tax loss, tax credit or temporary difference 
from a prior period

Total deferred tax (charge) credit

Total tax charge

The total tax expense arises as follows:

Current tax expense:

UK
Foreign

Deferred tax (charge) credit:

UK
Foreign

Total

2012  £m

2011*  £m

(950)
143 

(807)

(178)

(6)

(184)

(991)

(775)
33 

(742)

293 

57 

350 

(392)

2012  £m

2011*  £m

(393)
(414)

(807)

(45)
(139)

(184)

(991)

(475)
(267)

(742)

455 
(105)

350 

(392)

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258

Financial statements  Prudential plc Annual Report 2012

F:  Income statement notes continued

F5:  Tax continued

The current tax charge of £807 million includes £18 million (2011: charge of £16 million) in respect of the tax charge for Hong Kong. 
The Hong Kong current tax charge is calculated as 16.5 per cent for all periods on either (i) 5 per cent of the net insurance premium or 
(ii) the estimated assessable profi ts, depending on the nature of the business written.

In the UK, life insurance companies are taxed on both their shareholders’ profi ts and on their policyholders’ investment returns on 
certain insurance and investment products. Tax on shareholders’ profi ts is calculated at the standard corporation tax rate, and tax on 
policyholders’ investment returns is calculated at the basic rate of income tax. Although both types of tax are included in the total tax 
charge in the Group’s consolidated income statement, they are presented separately in the income statement to provide the most 
relevant information about tax that the Group pays on its profi ts.

Until the end of 2012 for the Group’s UK life insurance companies, shareholders’ profi ts were calculated using regulatory surplus 
as a starting point, with appropriate deferred tax adjustments for IFRS. Beginning in 2013, under new UK life tax rules, shareholders’ 
profi ts will be calculated using accounting profi t or loss as a starting point. 

The total tax charge comprises tax attributable to policyholders and unallocated surplus of with-profi ts funds, unit-linked policies 

and shareholders as shown below. 

Tax charge

Tax (charge) credit to policyholders’ returns
Tax charge attributable to shareholders

Total tax charge

2012  £m

2011*  £m

Current
 tax

Deferred
tax

(488)
(319)

(807)

110 
(294)

(184)

Total

(378)
(613)

(991)

Total

17 
(409)

(392)

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

The principal reason for the increase in the tax charge attributable to policyholders’ returns is an increase in deferred tax on unrealised 
gains and losses on investments. 

The total deferred tax (charge)/credit arises as follows:

Unrealised gains and losses on investments
Balances relating to investment and insurance contracts
Short-term timing differences
Capital allowances
Unused tax losses

Deferred tax (charge)/credit

2012  £m

2011*  £m

(91)
467 
(226)
– 
(334)

(184)

129 
148 
66 
2 
5 

350 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

In 2012, a deferred tax charge of £198 million (2011: charge of £187 million) has been taken through other comprehensive income. 
Other movements in deferred tax totalling a £378 million credit mainly arises as a result of bringing a deferred tax asset in respect of 
the acquired REALIC business on to the balance sheet. When these amounts are taken with the deferred tax charge shown above 
there is no signifi cant change in the Group’s net deferred tax liability (2011: decrease of £0.1 billion). 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

259

b  Reconciliation of eff  ective tax rate
The total tax charge is attributable to shareholders and policyholders as summarised in the income statement.

i  Summary of pre-tax profi  t and tax (charge)
The income statement includes the following items:

Profi t before tax
Tax (charge) credit attributable to policyholders’ returns

Profi t before tax attributable to shareholders
Tax attributable to shareholders’ profi ts:

Tax charge 
Less: tax attributable to policyholders’ returns 

Tax charge attributable to shareholders’ returns

Profi t for the year

2012  £m

2011*  £m

3,188 
(378)

2,810 

(991)
378 

(613)

1,811 
17 

1,828 

(392)
(17)

(409)

2,197 

1,419 

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

ii  Overview
For the purposes of explaining the relationship between tax expense and accounting profi t, it is appropriate to consider the sources 
of profi t and tax by reference to those that are attributable to shareholders and policyholders, as follows:

Profi t (loss) before tax
Taxation charge:

Expected tax rate
Expected tax (charge) credit
Variance from expected tax charge note v(ii)
Actual tax (charge) credit

Average effective tax rate

2012  £m

2011*  £m

Attributable to
shareholders

Attributable to
policyholders†

Total

Attributable to
shareholders

Attributable to
policyholders†

2,810 

378 

3,188 

1,828 

(17)

27%
(763)
150 
(613)
22%

100%
(378)
– 
(378)
100%

36%
(1,141)
150 
(991)
31%

28%
(519)
110 
(409)
22%

100%
17 
–
17 
100%

Total

1,811 

28%
(502)
110 
(392)
22%

*  The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

† For the column entitled ‘Attributable to policyholders’, the profi  t (loss) before tax represents income, before tax attributable to policyholders and unallocated 
surplus of with-profi  ts funds and unit-linked policies. This income has been determined aft  er deduction of charges for policyholder benefi  ts and movements 
on unallocated surplus which are determined net of tax. Hence, the pre-tax results attributable to policyholders is the inverse of the tax charge attributable to 
policyholders. 

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260

Financial statements  Prudential plc Annual Report 2012

F:  Income statement notes continued

F5:  Tax continued 

iii  Reconciliation of eff  ective tax rate
The total tax charge is attributable to shareholders and policyholders as summarised in the income statement.

Reconciliation of tax charge on profi  t attributable to shareholders for continuing operations:

2012  £m (except for tax rates)

Asia
 insurance
 operations 

US
 insurance
 operations 

UK
 insurance
 operations 

Other
 operations 

2012

Operating profi t (loss) based on longer-term investment 

returns

Non-operating profi t (loss)

Profi t before tax attributable to shareholders

Expected tax rate:*
Tax at the expected tax rate
Effects of:

Adjustment to tax charge in relation to prior years
Movements in provisions for open tax matters
Income not taxable or taxable at concessionary rates
Deductions not allowable for tax purposes
Different local basis of tax on overseas profi ts
Impact of changes in local statutory tax rates
Deferred tax adjustments
Irrecoverable withholding taxes
Other

Total actual tax charge

Analysed into:

913 
76 

989 

23%
227 

(11)
 – 
(87)
30 
 – 
 – 
(6)
 – 
5 

964 
(109)

855 

35%
300 

10 
(3)
 – 
 – 
(68)
 – 
 – 
 – 
(5)

736 
122 

858 

25%
210 

(26)
 – 
 – 
 – 
 – 
(39)
8 
 – 
8 

158 

234 

161 

Tax on operating profi t based on longer-term 

investment returns 
Tax on non-operating profi t

Actual tax rate:

Operating profi t based on longer-term investment returns 
Total profi t

142 
16 

16%
16%

272 
(38)

28%
27%

126 
35 

17%
19%

*  The expected tax rates shown in the table above (rounded to the nearest whole percentage) refl  ect the corporation tax rates generally applied to taxable 

profi  ts of the relevant country jurisdictions. For Asia operations the expected tax rates refl  ect the corporation tax rates weighted by reference to the source 
of profi  ts of operations contributing to the aggregate business result. The expected tax rate for Other operations refl  ects the mix of business between UK and 
overseas non-insurance operations, which are taxed at a variety of rates. The rates will fl  uctuate from year to year dependent on the mix of profi  ts.

Total

2,533 
277 

2,810 

27%
763 

(37)
29 
(89)
33 
(68)
(30)
1 
14 
(3)

613 

582 
31 

23%
22%

(80)
188 

108 

25%
26 

(10)
32 
(2)
3 
 – 
9 
(1)
14 
(11)

60 

42 
18 

(53)%
56%

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

261

Operating profi t (loss) based on longer-term investment 

returns

Non-operating profi t

Profi t (loss) before tax attributable to shareholders

Expected tax rate:*
Tax at the expected tax rate
Effects of:

Adjustment to tax charge in relation to prior years
Movements in provisions for open tax matters
Income not taxable or taxable at concessionary rates
Deductions not allowable for tax purposes
Different local basis of tax on overseas profi ts
Impact of changes in local statutory tax rates
Deferred tax adjustments
Irrecoverable withholding taxes
Other

Total actual tax charge (credit)

Analysed into:

Tax on operating profi t based on longer-term 

investment returns 
Tax on non-operating profi t

Actual tax rate:

Operating profi t based on longer-term investment returns 
Total profi t

2011†  £m (except for tax rates)

Asia
 insurance
 operations 

US
 insurance
 operations 

UK
 insurance
 operations 

Other
 operations 

704 
(92)

612 

25%
151 

(7)
 –  
(36)
12 
 –  
 –  
7 
 –  
(3)

124 

122 
2 

17%
20%

651 
(167)

484 

35%
170 

 –  
 –  
 –  
 –  
(37)
 –  
 –  
 –  
(6)

127 

185 
(58)

28%
26%

723 
177 

900 

27%
243 

33 
 –  
(1)
 –  
 –  
(32)
 –  
 –  
(14)

229 

190 
39 

26%
25%

(51)
(117)

(168)

27%
(45)

(19)
(44)
 –  
4 
 –  
1 
 –  
13 
19 

(71)

(64)
(7)

125%
42%

Total

2,027 
(199)

1,828 

28%
519 

7 
(44)
(37)
16 
(37)
(31)
7 
13 
(4)

409 

433 
(24)

21%
22%

*  The expected tax rates shown in the table above (rounded to the nearest whole percentage) refl  ect the corporation tax rates generally applied to taxable 

profi  ts of the relevant country jurisdictions. For Asia operations the expected tax rates refl  ect the corporation tax rates weighted by reference to the source 
of profi  ts of operations contributing to the aggregate business result. The expected tax rate for Other operations refl  ects the mix of business between UK and 
overseas non-insurance operations, which are taxed at a variety of rates. The rates will fl  uctuate from year to year dependent on the mix of profi  ts.

† The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

c  Taxes paid
In 2012 Prudential remitted £2.2 billion (2011: £1.6 billion) of tax to Revenue authorities, this includes £925 million (2011: £561 million) 
of corporation tax, £184 million of other taxes and £1,078 million collected on behalf of employees, customers and third parties.

The geographical split of taxes remitted by Prudential is as follows: 

2012  £m

2011  £m

Corporation

taxes* v

Other taxes†

Taxes
collected‡

221 
181 
522 
1 

925 

37 
25 
121 
1 

184 

152 
264 
662 
– 

1,078 

Total

410 
470 
1,305 
2 

2,187 

Corporation

taxes* v

Other taxes†

Taxes
collected‡ 

170 
131 
260 
– 

561 

32 
20 
112 
1 

165 

64 
221 
595 
– 

880 

Total

266 
372 
967 
1 

1,606 

Asia
US
UK
Other

Total tax paid

*  In certain countries such as the UK, the corporation tax payments for the Group’s life insurance businesses are based on taxable profi  ts which include 

policyholder investment returns on certain life insurance products.

† Other taxes paid includes property taxes, withholding taxes, customs duties, stamp duties, employer payroll taxes and irrecoverable indirect taxes. 
‡ Taxes collected are other taxes that Prudential remits to tax authorities which it is obliged to collect from employees, customers and third parties which includes 

sales/VAT/GST taxes, employee and annuitant payroll taxes. 

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262

Financial statements  Prudential plc Annual Report 2012

G:  Financial assets and liabilities 

G1:  Financial instruments – Designation and fair values 

The Group designates all fi nancial assets as at fair value, either through profi t and loss or on an available-for-sale, or as loans and 
receivables on an amortised cost basis, net of impairment basis. Financial liabilities are designated as either fair value through profi t 
and loss, amortised cost, or as investment contracts with discretionary participation features accounted for under IFRS 4 as described 
in note A3.

Financial assets
Cash and cash equivalents
Deposits
Equity securities and portfolio holdings in unit trusts
Debt securities note (i)
Loans note (ii)
Other investments note (iii)
Accrued investment income
Other debtors

Financial liabilities
Core structural borrowings of shareholder-fi nanced 

operations notes (i), H13

Operational borrowings attributable to 
shareholder-fi nanced operations H13

Borrowings attributable to with-profi ts funds H13
Obligations under funding, securities lending and sale 

and repurchase agreements 

Net asset value attributable to unit holders of 
consolidated unit trust and similar funds

Investment contracts with discretionary 

participation features note (iv)

Investment contracts without discretionary 

participation features

Other creditors
Derivative liabilities
Other liabilities 

Fair value
 through
 profi  t and loss

Available-
for-sale

2012  £m

Loans and
receivables
at amortised 
cost

 –   
 –   
 99,958 
 107,278 
 2,068 
 7,900 
 –   
 –   

 –   
 –   
 –   
 32,825 
 –   
 –   
 –   
 –   

 6,384 
 12,653 
 –   
 –   
 9,753 
 –   
 2,798 
 1,361 

Total
 carrying
value

 6,384 
 12,653 
 99,958 
 140,103 
 11,821 
 7,900 
 2,798 
 1,361 

Fair value

 6,384 
 12,653 
 99,958 
 140,103 
 12,333 
 7,900 
 2,798 
 1,361 

217,204 

32,825 

32,949 

282,978 

2012  £m

Fair value
 through
 profi  t and loss
note (v)

Amortised
cost

IFRS 4
basis
value

Total
 carrying
value

Fair value

 –   

 3,554 

 –   
 40 

 2,245 
 993 

 –   

 2,436 

 4,345 

 –   

 16,309 
 259 
 2,829 
 2,021 

 –   

 –   

 2,069 
2,522 
 –   
 1,433 

 –   

 –   
 –   

 –   

 –   

 3,554 

 4,133 

 2,245 
 1,033 

 2,245 
 1,042 

 2,436 

 2,455 

 4,345 

 4,345 

 33,812 

 33,812 

 –   

 –   
 –   
 –   
 –   

 18,378 
 2,781 
 2,829 
 3,454 

 18,419 
 2,781 
 2,829 
 3,453 

25,803 

15,252 

33,812 

74,867 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

263

Financial assets
Cash and cash equivalents
Deposits
Equity securities and portfolio holdings in unit trusts
Debt securities note (i)
Loans note (ii)
Other investments note (iii)
Accrued investment income
Other debtors

Financial liabilities
Core structural borrowings of shareholder-fi nanced 

operations notes (i), H13

Operational borrowings attributable to 
shareholder-fi nanced operations H13

Borrowings attributable to with-profi ts funds H13
Obligations under funding, securities lending and sale 

and repurchase agreements 

Net asset value attributable to unit holders of 
consolidated unit trust and similar funds

Investment contracts with discretionary 

participation features note (iv)

Investment contracts without discretionary 

participation features

Other creditors
Derivative liabilities
Other liabilities 

Fair value
 through
 profi  t and loss

Available-
for-sale

 – 
 – 
 87,349 
 97,482 
 279 
 7,509 
 – 
 – 

 – 
 – 
 – 
 27,016 
 – 
 – 
 – 
 – 

2011  £m

Loans and
receivables
at amortised 
cost

 7,257 
 10,708 
 – 
 – 
 9,435 
 – 
 2,710 
 987 

Total
 carrying
value

 7,257 
 10,708 
 87,349 
 124,498 
 9,714 
 7,509 
 2,710 
 987 

Fair value

 7,257 
 10,708 
 87,349 
 124,498 
 9,828 
 7,509 
 2,710 
 987 

192,619 

27,016 

31,097 

250,732 

2011  £m

Fair value
 through
 profi  t and loss
note (v)

Amortised
cost

IFRS 4
basis
value

Total
 carrying
value

Fair value

 – 

 – 
 39 

 – 

 3,840 

 – 

 15,056 
 281 
 3,054 
 – 

 3,611 

 3,340 
 933 

 3,114 

 – 

 – 

 1,911 
 2,263 
 – 
 1,249 

 – 

 – 
 – 

 – 

 – 

 3,611 

 3,815 

 3,340 
 972 

 3,340 
 978 

 3,114 

 3,144 

 3,840 

 3,840 

 29,745 

 29,745 

 – 

 – 
 – 
 – 
 – 

 16,967 
 2,544 
 3,054 
 1,249 

 17,008 
 2,544 
 3,054 
 1,249 

22,270 

 16,421 

 29,745 

 68,436 

Notes
(i) 

As at 31 December 2012 £525 million (2011: £523 million) of convertible bonds were included in debt securities and £673 million (2011: £702 million) were 
included in borrowings.
Loans and receivables are reported net of allowance for loan losses of £83 million (2011: £89 million).

(ii) 
(iii)  See note G3 for details of the derivative assets included. The balance also contains the PAC with-profi  ts fund’s participation in various investment funds 

(iv) 

(v) 

and limited liability property partnerships.
It is impractical to determine the fair value of investment contracts with discretionary participation features due to the lack of a reliable basis to measure 
such features.
For fi  nancial liabilities designated as fair value through profi  t and loss, the impact on profi  t from movements in credit risk during 2012 and 2011 was 
negligible.

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264

Financial statements  Prudential plc Annual Report 2012

G:  Financial assets and liabilities continued

G1:  Financial instruments – Designation and fair values continued

Determination of fair value
The fair values of the fi nancial instruments for which fair valuation is required under IFRS are determined by the use of current market 
bid prices for exchange-quoted investments, or by using quotations from independent third parties, such as brokers and pricing 
services or by using appropriate valuation techniques. Investments valued using valuation techniques include fi nancial investments 
which by their nature do not have an externally quoted price based on regular trades and fi nancial investments for which markets are 
no longer active as a result of market conditions eg market illiquidity. The valuation techniques used include comparison to recent 
arm’s length transactions, reference to other instruments that are substantially the same, discounted cash fl ow analysis, option 
adjusted spread models and, if applicable, enterprise valuation. These techniques may include a number of assumptions relating to 
variables such as credit risk and interest rates. Changes in assumptions relating to these variables could positively or negatively impact 
the reported fair value of these instruments. When determining the inputs into the valuation techniques used priority is given to 
publicly available prices from independent sources when available, but overall the source of pricing is chosen with the objective of 
arriving at a fair value measurement which refl ects the price at which an orderly transaction would take place between market 
participants on the measurement date. 

The fair value estimates are made at a specifi c point in time, based upon available market information and judgements about the 

fi nancial instruments, including estimates of the timing and amount of expected future cash fl ows and the credit standing of 
counterparties. Such estimates do not refl ect any premium or discount that could result from offering for sale at one time the Group’s 
entire holdings of a particular fi nancial instrument, nor do they consider the tax impact of the realisation of unrealised gains or losses 
from selling the fi nancial instrument being fair valued. In some cases the disclosed value cannot be realised in immediate settlement 
of the fi nancial instrument. 

The loans and receivables have been shown net of provisions for impairment. The fair value of loans has been estimated from 

discounted cash fl ows expected to be received. The rate of discount used was the market rate of interest.

The estimated fair value of derivative fi nancial instruments refl ects the estimated amount the Group would receive or pay in an 
arm’s length transaction. This amount is determined using quoted prices if exchange listed, quotations from independent third parties 
or valued internally using standard market practices. In accordance with the Group’s risk management framework, all internally 
generated valuations are subject to assessment against external counterparties’ valuations.

For investment contracts in the US with fi xed and guaranteed terms the fair value is determined based on the present value 

of future cash fl ows discounted at current interest rates.

The fair value of other fi nancial liabilities is determined using discounted cash fl ows of the amounts expected to be paid.

Level 1, 2 and 3 fair value measurement hierarchy of Group fi nancial instruments 
The table below includes fi nancial instruments carried at fair value analysed by level of the IFRS 7 ‘Financial Instruments: Disclosures’ 
defi ned fair value hierarchy. This hierarchy is based on the inputs to the fair value measurement and refl ects the lowest level input that 
is signifi cant to that measurement. 

The classifi cation criteria and its application to Prudential can be summarised as follows:

Level 1 – quoted prices (unadjusted) in active markets for identical assets and liabilities
Level 1 includes fi nancial instruments where there is clear evidence that the valuation is based on a quoted publicly traded price 
in an active market (eg exchange listed equities, mutual funds with quoted prices and exchange traded derivatives). 

Level 2 – inputs other than quoted prices included within level 1 that are observable either directly (ie as prices) or indirectly 
(ie derived from prices)
Level 2 includes investments where a direct link to an actively traded price is not readily apparent, but which are valued using inputs 
which are largely observable either directly (ie as prices) or indirectly (ie derived from prices). A signifi cant proportion of the Group’s 
Level 2 assets are corporate bonds, structured securities and other non-national government debt securities. These assets, in line 
with market practice, are generally valued using independent pricing services or third-party broker quotes. These valuations are 
determined using independent external quotations from multiple sources and are subject to a number of monitoring controls, such 
as monthly price variances and analysis on prices achieved on subsequent trades.

Pricing services, where available, are used to obtain the third-party broker quotes. Where pricing services providers are used, 

a single valuation is obtained and applied.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

265

When prices are not available from pricing services, quotes are sourced directly from brokers. Prudential seeks to obtain a number 

of quotes from different brokers so as to obtain the most comprehensive information available on their executability. Where quotes 
are sourced directly from brokers, the price used in the valuation is normally selected from one of the quotes based on a number of 
factors, including the timeliness and regularity of the quotes and the accuracy of the quotes considering the spreads provided. The 
selected quote is the one which best represents an executable quote for the security at the measurement date.

Generally, no adjustment is made to the prices obtained from independent third parties. Adjustment is made in only limited 
circumstances, where it is determined that the third-party valuations obtained do not refl ect fair value (eg either because the value 
is stale and/or the values are extremely diverse in range). These are usually securities which are distressed or that could be subject 
to a debt restructure or where reliable market prices are no longer available due to an inactive market or market dislocation. In these 
instances, prices are derived using internal valuation techniques including those as described above in this note with the objective 
of arriving at a fair value measurement which refl ects the price at which an orderly transaction would take place between market 
participants on the measurement date. The techniques used require a number of assumptions relating to variables such as credit risk 
and interest rates. Examples of such variables include an average credit spread based on the corporate bond universe and the relevant 
duration of the asset being valued. Prudential measures the input assumptions based on the best available information at the 
measurement dates. Securities valued in such manner are classifi ed as Level 3 where these signifi cant inputs are not based on 
observable market data.

Of the total Level 2 debt securities of £105,839 million at 31 December 2012 (31 December 2011: £94,378 million), £8,248 million 

are valued internally (31 December 2011: £6,847 million). The majority of such securities are valued using matrix pricing, which is 
based on assessing the credit quality of the underlying borrower to derive a suitable discount rate relative to government securities 
of a comparable duration. Under matrix pricing, the debt securities are priced taking the credit spreads on comparable quoted public 
debt securities and applying these to the equivalent debt instruments factoring in a specifi ed liquidity premium. The majority of the 
parameters used in this valuation technique are readily observable in the market and, therefore, are not subject to interpretation. 

Level 3 – Signifi cant inputs for the asset or liability that are not based on observable market data (unobservable inputs)
Level 3 includes investments which are internally valued or subject to a signifi cant number of unobservable assumptions (eg private 
equity funds and certain derivatives which are bespoke or long-dated). 

At 31 December 2012,  the Group held £6,660 million (2011: £4,565 million), 3 per cent of the fair valued fi nancial investments, net 

of derivative liabilities (2011: 2 per cent), within Level 3. 

Of these amounts, £3,916 million (2011: £3,732 million) was held by the Group’s participating funds and therefore shareholders’ 

profi t and equity are not impacted by movements in the valuation of these fi nancial instruments. At 31 December 2012, the 
£3,916 million (2011: £3,732 million) represented 4.3 per cent (2011: 4.3 per cent) of the total fair valued fi nancial instruments, 
net of derivative liabilities of the participating funds. 

Included within the £2,703 million Level 3 fair valued fi nancial investments, net of derivative liabilities at 31 December 2012 

(2011: £800 million) held to support non-linked shareholder-backed business were loans of £1,842 million, attaching to the purchase 
of REALIC in 2012 held to back the liabilities for funds withheld under reinsurance arrangement. The funds withheld liability, which 
was also accounted for on a fair value basis and classifi ed as Level 3, amounted to £2,021 million at 31 December 2012. This liability 
is included within Other fi nancial liabilities held at fair value in the table below. 

Excluding the fi nancial investments of £1,842 million held to back the funds withheld liability under REALIC’s  reinsurance 
arrangement, the Level 3 fair valued fi nancial investments, net of derivative liabilities, supporting non-linked shareholder-backed 
business at 31 December 2012 were £861 million (2011: £800 million) (representing 1.2 per cent of the total fair valued fi nancial 
investments net of derivative liabilities backing this business (2011: 1.3 per cent)). Of this amount, £837 million of net assets are 
externally valued and £24 million of net liabilities are internally valued (2011: net assets of £757 million and £43 million respectively). 
Internal valuations, which represent  0.03 per cent of the total fair valued fi nancial investments net of derivative liabilities supporting 
non-linked shareholder-backed business at 31 December 2012 (2011: 0.1 per cent), are inherently more subjective than external 
valuations.

If the value of all Level 3 investments backing non-linked shareholder-backed business valued internally was varied downwards by 

10 per cent, the change in valuation would be £2 million (2011: £4 million), which would reduce shareholders’ equity by this amount 
before tax. Of this amount, a £1 million increase (2011: £1 million decrease) would pass through the income statement substantially 
as part of short-term fl uctuations in investment returns outside of operating profi t and a £3 million decrease (2011: £3 million decrease) 
would be included as part of other comprehensive income, being unrealised movements on assets classifi ed as available-for-sale.

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266

Financial statements  Prudential plc Annual Report 2012

G:  Financial assets and liabilities continued

G1:  Financial instruments – Designation and fair values continued

Analysis of fi  nancial investments, net of derivative liabilities 

by business type

With-profi  ts 
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total fi nancial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total fi nancial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total fi nancial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other fi  nancial liabilities held at fair value

Group total
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total fi nancial investments, net of derivative liabilities
Borrowings attributable to the with-profi ts fund held at fair value
Investment contracts liabilities without discretionary participation 

features held at fair value

Net asset value attributable to unit holders of consolidated unit trusts 

and similar funds

Other fi nancial liabilities held at fair value

Total fi nancial instruments at fair value
Percentage of total

31 December 2012   £m

Level 1

Level 2

Level 3

Total

22,129 
15,910 
108 
(61)

38,086 
42%

73,632 
3,843 
47 
– 

77,522 
93%

– 
937 
13,721 
31 
(16)

14,673 
20%

2,496 
45,550 
1,743 
(1,072)

48,717 
54%

189 
5,659 
10 
(1)

5,857 
7%

226 
7 
54,630 
2,306 
(1,484)

55,685 
76%

– 
96,698 
33,474 
186 
(77)

130,281 
– 

226 
2,692 
105,839 
4,059 
(2,557)

110,259 
(40)

480 
542 
2,894 
– 

3,916 
4%

39 
2 
– 
– 

41 
0%

1,842*
49 
246 
761 
(195)

2,703 
4%

1,842*
568 
790 
3,655 
(195)

6,660 
– 

25,105 
62,002 
4,745 
(1,133)

90,719 
100%

73,860 
9,504 
57 
(1)

83,420 
100%

2,068 
993 
68,597 
3,098 
(1,695)

73,061 
100%

2,068 
99,958 
140,103 
7,900 
(2,829)

247,200 
(40)

– 

(16,309)

– 

(16,309)

(3,309)
– 

126,972 
57%

(430)
(259)

93,221 
41%

(606)
(2,021)*

(4,345)
(2,280)

4,033 
2%

224,226 
100%

*  The Level 3 loans and other fi  nancial liabilities held by the non-linked shareholder-backed business include amounts of £1,842 million and £(2,021) million, 

respectively relating to the reinsurance arrangements attaching to the purchase of REALIC as described in note I1.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

267

Analysis of fi  nancial investments, net of derivative liabilities 

by business type

With-profi  ts 
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total fi nancial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total fi nancial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total fi nancial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other fi  nancial liabilities held at fair value

Group total
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total fi nancial investments, net of derivative liabilities
Borrowings attributable to the with-profi ts fund held at fair value
Investment contracts liabilities without discretionary participation 

features held at fair value

Net asset value attributable to unit holders of consolidated unit trusts 

and similar funds

Other fi nancial liabilities held at fair value

Total fi nancial instruments at fair value
Percentage of total

31 December 2011   £m

Level 1

Level 2

Level 3

Total

24,001 
13,298 
252 
(214)

37,337 
43%

59,662 
4,160 
18 
(2)

63,838 
93%

– 
1,175 
11,753 
30 
(78)

12,880 
21%

– 
84,838 
29,211 
300 
(294)

114,055 
– 

1,762 
43,279 
1,378 
(1,127)

45,292 
53%

198 
4,698 
95 
(7)

4,984 
7%

279 
176 
46,401 
2,237 
(1,408)

47,685 
78%

279 
2,136 
94,378 
3,710 
(2,542)

97,961 
(39)

284 
655 
2,793 
– 

3,732 
4%

30 
3 
– 
– 

33 
0%

– 
61 
251 
706 
(218)

800 
1%

– 
375 
909 
3,499 
(218)

4,565 
– 

26,047 
57,232 
4,423 
(1,341)

86,361 
100%

59,890 
8,861 
113 
(9)

68,855 
100%

279 
1,412 
58,405 
2,973 
(1,704)

61,365 
100%

279 
87,349 
124,498 
7,509 
(3,054)

216,581 
(39)

– 

(15,056)

– 

(15,056)

(2,586)
– 

111,469 
57%

(805)
(281)

81,780 
41%

(449)
– 

4,116 
2%

(3,840)
(281)

197,365 
100%

Reconciliation of movements in Level 3 fi nancial instruments measured at fair value
The following tables reconcile the value of Level 3 fi nancial instruments at 1 January 2012 to that presented at 31 December 2012 
and at 1 January 2011 to that presented at 31 December 2011. 

Total investment return recorded in the income statement represents interest and dividend income, realised gains and losses, 
unrealised gains and losses on fi nancial instruments classifi ed at fair value through profi t and loss and foreign exchange movements 
on an individual entity’s overseas investments.

Total gains and losses recorded in other comprehensive income includes unrealised gains and losses on debt securities held as 
available-for-sale within Jackson and foreign exchange movements arising from the retranslation of the Group’s overseas subsidiaries 
and branches.

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268

Financial statements  Prudential plc Annual Report 2012

G:  Financial assets and liabilities continued

G1:  Financial instruments – Designation and fair values continued

The transfers in and out of Level 3 during 2012 represent sundry individual fi nancial investments, none of which are materially 
signifi cant as highlighted in the table below:

£m

Total
gains/
losses
recorded
in other
compre-
hensive
income

Total
gains/
losses in
income
statement

At
 1 Jan

Acquisi-
tion of
 REALIC

Pur-
chases

Sales

Settled

Issued

Transfers
 into
 level 3

Transfers
 out of 
level 3

At
 31 Dec

2012 
Loans
Equity securities and 

– 

(46)

(42) 1,858 

– 

– 

(12)

84 

– 

– 

1,842 

portfolio holdings in 
unit trusts
Debt securities
Other investments (including 

derivative assets)
Derivative liabilities

375 
909 

3,499 
(218)

49 
65 

250 
13 

44 
(3)

(61)
– 

– 
– 

– 
– 

255 
260 

482 
– 

(98)
(217)

(515)
– 

– 
(73)

– 
– 

– 
– 

– 
– 

6 
18 

– 
– 

(63)
(169)

568 
790 

– 
10 

3,655 
(195)

Total fi nancial investments, 
net of derivative liabilities
Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds

Other fi nancial investments

Total

2011 
Equity securities and 

portfolio holdings in 
unit trusts
Debt securities
Other investments (including 

derivative assets)
Derivative liabilities

Total fi nancial investments, 
net of derivative liabilities
Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds

Total

4,565 

331 

(62) 1,858 

997 

(830)

(85)

84 

24 

(222) 6,660 

(449)
– 

(20)
41 

4,116 

352 

(47)
46 

(63)

– 
(2,075)

2 
– 

1 
– 

– 
73 

(93)
(106)

– 
– 

– 
– 

(606)
(2,021)

(217)

999 

(829)

(12)

(115)

24 

(222) 4,033 

576 
1,117 

3,106 
(226)

50 
46 

224 
(17)

(1)
5 

(50)
– 

– 
– 

– 
– 

62 
274 

691 
– 

(278)
(490)

(417)
– 

– 
(21)

–
–

4,573 

303 

(46)

– 

1,027 

(1,185)

(21)

(379)

4,194 

(78)

225 

– 

(46)

– 

– 

(10)

18 

– 

1,017 

(1,167)

(21)

– 
– 

– 
– 

– 

– 

– 

– 
51 

– 
– 

(34)
(73)

(55)
25 

375 
909 

3,499 
(218)

51 

(137)

4,565 

– 

51

– 

(449)

(137)

4,116 

Of the total gains and losses in the income statement of £357 million (2011: £225 million), £126 million (2011: £99 million) relates to 
fi nancial instruments still held at the end of the year, which can be analysed as follows:

Equity securities
Debt securities
Other investments 
Derivative liabilities
Net asset value attributable to unit holders of consolidated unit trusts and similar funds

Total

2012  £m

2011  £m

27 
51 
48 
– 
– 

126 

49 
20 
176 
(68)
(78)

99 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

269

Transfers between Level 1 and Level 2
During 2012, the transfers between levels within the Group’s portfolio were primarily transfers from Level 1 to Level 2 of £600 million 
(2011: £335 million) and transfers from Level 2 to Level 1 of £227 million (2011: nil). These transfers which relate to equity securities 
and debt securities arose to refl ect the change in the observability of the inputs used in valuing these securities.

Interest income and expense
The interest income on fi nancial assets not at fair value through profi t and loss for the year ended 31 December 2012 from continuing 
operations was £1,886 million (2011: £1,814 million).

The interest expense on fi nancial liabilities not at fair value through profi t and loss for the year ended 31 December 2012 from 

continuing operations was £420 million (2011: £456 million).

G2:  Market risk

Interest rate risk
The following table shows an analysis of the classes of fi nancial assets and liabilities except for cash and cash equivalents and their 
direct exposure to interest rate risk. Each applicable class of the Group’s fi nancial assets or liabilities is analysed between those 
exposed to fair value interest rate risk, cash fl ow interest rate risk and those with no direct interest rate risk exposure:

Financial assets
Deposits
Debt securities
Loans 
Other investments (including derivatives)

Financial liabilities
Core structural borrowings of shareholder-fi nanced operations
Operational borrowings attributable to shareholder-fi nanced operations
Borrowings attributable to with-profi ts funds
Obligations under funding, securities lending and sale and repurchase 

agreements

Investment contracts without discretionary participation features
Derivative liabilities
Other liabilities 

Financial assets
Deposits
Debt securities
Loans 
Other investments (including derivatives)

Financial liabilities
Core structural borrowings of shareholder-fi nanced operations
Operational borrowings attributable to shareholder-fi nanced operations
Borrowings attributable to with-profi ts funds
Obligations under funding, securities lending and sale and repurchase 

agreements

Investment contracts without discretionary participation features
Derivative liabilities
Other liabilities 

2012   £m

Fair value
interest
rate risk

Cash fl  ow
interest
rate risk

Not directly
exposed to
interest
rate risk

Total

 1,021 
 131,732 
 8,992 
1,896 

 11,445 
 7,851 
 2,809 
1,126 

 187 
 520 
 20 
4,878 

 12,653 
 140,103 
 11,821 
7,900 

143,641 

23,231 

5,605 

172,477 

3,279 
574 
379 

403 
1,179 
974 
165 

6,953 

275 
1,670 
562 

2,033 
894 
576 
116 

6,126 

– 
1 
92 

– 
16,305 
1,279 
3,173 

3,554 
2,245 
1,033 

2,436 
18,378 
2,829 
3,454 

20,850 

33,929 

2011   £m

Fair value
interest
rate risk

Cash fl  ow
interest
rate risk

Not directly
exposed to
interest
rate risk

790 
117,988 
6,424 
1,912 

9,439 
5,788 
3,091 
1,077 

127,114 

19,395 

3,362 
3,114 
120 

580 
1,011 
1,426 
158 

9,771 

249 
213 
743 

2,534 
903 
615 
142 

5,399 

479 
722 
199 
4,520 

5,920 

– 
13 
109 

– 
15,053 
1,013 
949 

17,137 

Total

10,708 
124,498 
9,714 
7,509 

152,429 

3,611 
3,340 
972 

3,114 
16,967 
3,054 
1,249 

32,307 

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270

Financial statements  Prudential plc Annual Report 2012

G:  Financial assets and liabilities continued

G2:  Market risk continued

Liquidity analysis

i  Contractual maturities of fi  nancial liabilities
The following table sets out the contractual maturities for applicable classes of fi nancial liabilities, excluding derivative liabilities 
and investment contracts that are separately presented. The fi nancial liabilities are included in the column relating to the 
contractual maturities at the undiscounted cash fl ows (including contractual interest payments) due to be paid assuming conditions 
are consistent with those of year end.

Financial liabilities
Core structural borrowings of 

shareholder-fi nanced operations H13
Operational borrowings attributable  to 
shareholder-fi nanced operations H13
Borrowings attributable to with-profi ts 

Total
 carrying
value

1 year
or less

Aft  er 1
year to
5 years

Aft  er 5
years to
10 years

Aft  er 10
years to
15 years

Aft  er 15
years to
20 years

Over
20 years

No stated
maturity

Total

2012  £m

 3,554 

 140 

 791 

 603 

 958 

 1,038 

 691 

 1,753 

 5,974 

 2,245 

 1,708 

 558 

 – 

 – 

 – 

 – 

 – 

 2,266 

funds H13

 1,033 

 115 

 542 

 199 

 71 

 12 

 73 

 194 

 1,206 

Obligations under funding, securities lending 
and sale and repurchase agreements

Other liabilities 
Net asset value attributable to unit holders of 
consolidated unit-trusts and similar funds 

Other creditors

Financial liabilities
Core structural borrowings of 

shareholder-fi nanced operations H13
Operational borrowings attributable  to 
shareholder-fi nanced operations H13
Borrowings attributable to with-profi ts 

funds H13

Obligations under funding, securities lending 
and sale and repurchase agreements

Other liabilities 
Net asset value attributable to unit holders of 
consolidated unit-trusts and similar funds 

Other creditors

 2,436 
 3,453 

 2,436 
 945 

 4,345 
 2,781 

 4,345 
 2,515 

 – 
 45 

 – 
 23 

 – 
 5 

 – 
 36 

 – 
 – 

 – 
 73 

 – 
 – 

 – 
 70 

 – 
 – 

 – 
 2,458 

 2,436 
 3,453 

 – 
 406 

 – 
 – 

 4,345 
 3,123 

19,847  12,204 

1,959 

843 

1,102 

1,120 

1,170 

4,405  22,803 

Total
 carrying
value

1 year
or less

Aft  er 1
year to
5 years

Aft  er 5
years to
10 years

Aft  er 10
years to
15 years

Aft  er 15
years to
20 years

Over
20 years

No stated
maturity

Total

2011  £m

 3,611 

 245 

 624 

 606 

 840 

 1,243 

 737 

 1,834 

 6,129 

 3,340 

 2,971 

 394 

 – 

 – 

 972 

 199 

 418 

 158 

 100 

 3,114 
 1,249 

 3,114 
 842 

 3,840 
 2,544 

 3,840 
 2,268 

 – 
 106 

 – 
 20 

 – 
 5 

 – 
 27 

 – 
 – 

 – 
 36 

 – 

 5 

 – 
 – 

 – 

 – 

 3,365 

 97 

 139 

 1,116 

 – 
 – 

 – 
 296 

 3,114 
 1,249 

 – 
 45 

 – 
 148 

 – 
 – 

 3,840 
 2,544 

18,670  13,479 

1,562 

796 

976 

1,293 

982 

2,269  21,357 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

271

ii  Maturity analysis of derivatives
The following table provides a maturity analysis of derivative assets and liabilities:

Net derivative position

Net derivative position

2012  £m

Total
 carrying
value

1 year
or less

Aft  er 1
year to
3 years

Aft  er 3
years to
5 years

Aft  er
5 years

Total

1,033 

1,025 

(22)

(14)

(50)

939 

2011  £m

Total
 carrying
value

1 year
or less

Aft  er 1
year to
3 years

Aft  er 3
years to
5 years

Aft  er
5 years

Total

601 

731 

(18)

(11)

(31)

671 

The net derivative positions as shown in the table above comprise the following derivative assets and liabilities:

Derivative assets
Derivative liabilities

Net derivative position

2012  £m

2011  £m

3,862 
(2,829)

1,033 

3,655 
(3,054)

601 

The majority of derivative assets and liabilities have been included at fair value within the one year or less column, representing 
the basis on which they are managed (ie to manage principally asset or liability value exposures). Contractual maturities are not 
considered essential for an understanding of the timing of the cash fl ows for these instruments and, in particular, the Group has 
no cash fl ow hedges. The only exception is certain identifi ed interest rate swaps which are fully expected to be held until maturity 
solely for the purposes of matching cash fl ows on separately held assets and liabilities. For these instruments the undiscounted 
cash fl ows (including contractual interest amounts) due to be paid under the swap contract assuming conditions are consistent 
with those at year end are included in the column relating to the contractual maturity of the derivative.

The table below shows the maturity profi le for investment contracts on an undiscounted basis to the nearest £ billion. This maturity 
profi le has been based on the cash fl ow projections of expected benefi t payments as part of the determination of the value of 
in-force business when preparing EEV basis results. 

Life assurance investment contracts

4 

16

15 

11 

8 

10 

64 

52 

2012  £bn

1 year
or less

Aft  er 1
year to
5 years

Aft  er 5
years to
10 years

Aft  er 10
years to
15 years

Aft  er 15
years to
20 years

Over
20 years

Total
 undis-
counted
value

Total
carrying
value

Life assurance investment contracts

3 

12 

13 

11 

9 

10 

58 

47 

2011  £bn

1 year
or less

Aft  er 1
year to
5 years

Aft  er 5
years to
10 years

Aft  er 10
years to
15 years

Aft  er 15
years to
20 years

Over
20 years

Total
 undis-
counted
value

Total
carrying
value

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272

Financial statements  Prudential plc Annual Report 2012

G:  Financial assets and liabilities continued

G2:  Market risk continued

Most investment contracts have options to surrender early, albeit these are often subject to surrender or other penalties. It is 
therefore the case that most contracts could be said to have a contractual maturity of less than one year, but in reality the additional 
charges and term of the contracts means these are unlikely to be exercised in practice and the more useful information is to present 
information on expected payment. 

The maturity profi le above excludes certain corporate unit-linked business with gross policyholder liabilities of £12 billion 

(2011: £11 billion) which has no stated maturity but which is repayable on demand.

This table has been prepared on an undiscounted basis and accordingly the amounts shown for life assurance investment 
contracts differ from those disclosed on the statement of fi nancial position. Durations of long-term business contracts, covering 
insurance and investment contracts, on a discounted basis are included in section D.

The vast majority of the Group’s fi nancial assets are held to back the Group’s policyholder liabilities. Although asset/liability 
matching is an important component of managing policyholder liabilities (both those classifi ed as insurance and those classifi ed 
as investments), this profi le is mainly relevant for managing market risk rather than liquidity risk. Within each business unit this 
asset/liability matching is performed on a portfolio by portfolio basis.

In terms of liquidity risk a large proportion of the policyholder liabilities contain discretionary surrender values or surrender 
charges, meaning that many of the Group’s liabilities are expected to be held for the long term. Much of the Group’s investment 
portfolios is in marketable securities, which can therefore be converted quickly to liquid assets.

For the reasons above, an analysis of the Group’s assets by contractual maturity is not considered necessary to evaluate the 

nature and extent of the Group’s liquidity risk.

Market and other fi  nancial risks
The Group’s maximum exposure to credit risk of fi nancial instruments before any allowance for collateral or allocation of losses to 
policyholders is represented by the carrying value of fi nancial instruments on the balance sheet that have exposures to credit risk. 
These assets comprise cash and cash equivalents, deposits, debt securities, loans and derivative assets, and other debtors, the 
carrying value of which are disclosed at the start of this note and note G3 for derivative assets. The collateral in place in relation 
to derivatives is described in G4. Notes D2a(iv), D3a(ii)(ii) and D4a(iii), describe the security for these loans held by the Group, 
as disclosed at the start of this note. 

Of the total loans and receivables held, £25 million (2011: £39 million) are past their due date but have not been impaired. Of the 
total past due but not impaired, £18 million is less than one year past their due date (2011: £3 million). The Group expects full recovery 
of these loans and receivables.

No further analysis has been provided of the element of loans and receivables that was neither past due nor impaired for the total 
portfolio. This is on the grounds of immateriality of the difference between the neither past due nor impaired elements and the total 
portfolio. 

Financial assets that would have been past due or impaired had the terms not been renegotiated amounted to £86 million 

(2011: £90 million). 

In addition, during the year the Group took possession of £16 million (2011: £13 million) of other collateral held as security, which 

mainly consists of assets that could be readily convertible into cash. 
Further details of collateral and pledges are provided in note G4.

Currency risk
As at 31 December 2012, the Group held 19 per cent (2011: 21 per cent) and 7 per cent (2011: 9 per cent) of its fi nancial assets 
and fi nancial liabilities respectively, in currencies, mainly US dollar and Euro, other than the functional currency of the relevant 
business unit.

Financial assets, of which 56 per cent (2011: 55 per cent) are held by the PAC with-profi ts fund, allow the PAC with-profi ts fund 

to obtain exposure to foreign equity markets.

Financial liabilities, of which 28 per cent (2011: 28 per cent) are held by the PAC with-profi ts fund, mainly relate to foreign currency 

borrowings.

The exchange risks inherent in these exposures are mitigated through the use of derivatives, mainly forward currency contracts 

(note G3).

The amount of exchange loss recognised in the income statement in 2012, except for those arising on fi nancial instruments 

measured at fair value through profi t and loss, is £213 million (2011: £1 million gain). This constitutes £1 million loss (2011: £11 million 
loss) on Medium Term Notes (MTN) liabilities and £212 million of net loss (2011: £12 million net gain), mainly arising on investments of 
the PAC with-profi ts fund. The gains/losses on MTN liabilities are fully offset by value movements on cross-currency swaps, which are 
measured at fair value through profi t and loss.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

273

G3:  Derivatives and Hedging

Derivatives
The Group enters into a variety of exchange traded and over-the-counter derivative fi nancial instruments, including futures, options, 
forward currency contracts and swaps such as interest rate swaps, cross-currency swaps, swaptions and credit default swaps.

All over-the-counter derivative transactions, with the exception of some Asia transactions, are conducted under standardised 
ISDA (International Swaps and Derivatives Association Inc) master agreements and the Group has collateral agreements between 
the individual Group entities and relevant counterparties in place under each of these market master agreements.

The total fair value balances of derivative assets and liabilities as at 31 December 2012 were as follows:

Derivative assets
Derivative liabilities

Derivative assets
Derivative liabilities

2012   £m

UK
 insurance
operations

US
 insurance
operations

Asia
 insurance
operations

Asset
management

Unallocated
to a segment

1,349 
(1,007)

342 

1,546 
(645)

901 

927 
(837)

90 

38 
(150)

(112)

2 
(190)

(188)

2011   £m

UK
 insurance
operations

US
 insurance
operations

Asia
 insurance
operations

Asset
management

Unallocated
to a segment

1,461 
(1,298)

163 

1,677 
(887)

790 

444 
(480)

(36)

71 
(182)

(111)

2 
(207)

(205)

Group 
total

3,862 
(2,829)

1,033 

Group 
total

3,655 
(3,054)

601 

The above derivative assets are included in ‘other investments’ in the primary statements.

These derivatives are used for effi cient portfolio management to obtain cost effective and effi cient exposure to various markets in 
accordance with the Group’s investment strategies and to manage exposure to interest rate, currency, credit and other business risks. 
See also note D3 for use of derivatives by the Group’s US operations.

The Group uses various interest rate derivative instruments such as interest rate swaps to reduce exposure to interest rate volatility.
The UK with-profi ts funds use derivatives for the purposes of effi cient portfolio management or reduction in investment risks. For UK 

annuity business derivatives are used to assist with asset and liability cash fl ow matching.

Some of the Group’s products, especially those sold in the US, have certain guarantee features linked to equity indexes. A mismatch 

between guaranteed product liabilities and the performance of the underlying assets backing them, exposes the Group to equity 
index risk. In order to mitigate this risk, the relevant business units purchase swaptions, equity options and futures to match asset 
performance with liabilities under equity-indexed products.

The US operations and some of the UK operations hold large amounts of interest-rate sensitive investments that contain credit risks 

on which a certain level of defaults is expected. These entities have purchased some swaptions in order to manage the default risk on 
certain underlying assets and hence reduce the amount of regulatory capital held to support the assets.

Hedging
The Group has formally assessed and documented the effectiveness of the following hedges under IAS 39.

Fair value hedges
The Group has chosen to designate as a fair value hedge certain fi xed to fl oating rate swaps which hedge the fair value exposure 
to interest rate movements of certain of the Group’s operational borrowings.

The fair value of the derivatives designated as fair value hedges above at 31 December 2012, was an asset of  less than £1 million 

(2011: asset of £3 million). Movements in the fair value of the hedging instruments of a net loss of £3 million (2011: net loss of 
£2 million) and the hedged items of a net gain of £3 million (2011: net gain of £2 million) are recorded in the income statement 
in respect of the fair value hedges above. 

Net investment hedges
The Group has designated perpetual subordinated capital securities totalling US$2.85 billion (2011: US$2.85 billion) as a net 
investment hedge to hedge the currency risks related to the net investment in Jackson. The carrying value of the subordinated capital 
securities was £1,746 million as at 31 December 2012 (2011: £1,823 million). The foreign exchange loss of £81 million (2011: loss of 
£18 million) on translation of the borrowings to pounds sterling at the statement of fi nancial position date is recognised in the 
translation reserve in shareholders’ equity.

This net investment hedge was 100 per cent effective.

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The Group has no cash fl ow hedges in place. 

 
 
 
 
 
274

Financial statements  Prudential plc Annual Report 2012

G:  Financial assets and liabilities continued

G4:  Derecognition and collateral

Securities lending and reverse repurchase agreements
The Group has entered into securities lending (including repurchase agreements) whereby blocks of securities are loaned to third 
parties, primarily major brokerage fi rms. The amounts above the fair value of the loaned securities required to be held as collateral 
by the agreements depend on the quality of the collateral, calculated on a daily basis. The loaned securities are not removed from 
the Group’s consolidated statement of fi nancial position, rather they are retained within the appropriate investment classifi cation. 
Collateral typically consists of cash, debt securities, equity securities and letters of credit. At 31 December 2012, the Group had lent 
£3,015 million (2011: £7,843 million) of securities of which £2,047 million (2011: £5,820 million) was lent by the PAC with-profi ts fund  
and held collateral under such agreements of £3,137 million (2011: £8,160 million) of which £2,138 million (2011: £6,108 million) was 
held by the PAC with-profi ts fund.

At 31 December 2012, the Group had entered into reverse repurchase transactions under which it purchased securities and 

had taken on the obligation to resell the securities for the purchase price of £943 million (2011: £1,607 million), together with 
accrued interest.

Collateral and pledges under derivative transactions
At 31 December 2012, the Group had pledged £754 million (2011: £840 million) for liabilities and held collateral of £1,964 million 
(2011: £1,953 million) in respect of over-the-counter derivative transactions.

These transactions are conducted under terms that are usual and customary to collateralised transactions including, where 

relevant, standard securities lending and repurchase agreement.

G5:  Impairment of fi  nancial assets

In accordance with the Group’s accounting policy set out in note A3, impairment reviews were performed for available-for-sale 
securities and loans and receivables. In addition, impairment reviews were undertaken for the reinsurers’ share of insurance contract 
liabilities.

During the year ended 31 December 2012, impairment losses of £50 million (2011: £126 million) were recognised for available-for-

sale securities and loans and receivables analysed as shown in the attached table.

Available-for-sale securities held by Jackson
Loans and receivables*

2012  £m

2011  £m

 37 
 13 

 50 

62 
64 

126 

*  Relates to loans held by the UK with-profi  ts fund and mortgage loans held by Jackson

Impairment losses recognised on available-for-sale securities amounted to £37 million (2011: £62 million). Of this amount, 22 per cent 
(2011: 34 per cent) has been recorded on structured asset-backed securities, primarily due to reduced cash fl ow expectations on such 
securities that are collateralised by diversifi ed pools of primarily below investment grade securities. Of the losses related to the 
impairment of fi xed maturity securities, the top fi ve individual corporate issuers made up 74 per cent (2011: 75 per cent), refl ecting 
a deteriorating business outlook of the companies concerned. The impairment losses have been recorded in ‘investment return’ 
in the income statement.

In 2012, the Group realised gross losses on sales of available-for-sale securities of £44 million (2011: £43 million) with 64 per cent 
(2011: 64 per cent) of these losses related to the disposal of fi xed maturity securities of 10 (2011: 10) individual issuers, which were 
disposed of as part of risk reduction programmes intended to limit future credit loss exposure. Of the £44 million (2011: £43 million), 
£23 million (2011: £32 million) relates to losses on sales of impaired and deteriorating securities.

The effect of those reasonably likely changes in the key assumptions that underpin the assessment of whether impairment has 
taken place depends on the factors described in note A4. A key indicator of whether such impairment may arise in future, and the 
potential amounts at risk, is the profi le of gross unrealised losses for fi xed maturity securities accounted for on an available-for-sale 
basis by reference to the time periods by which the securities have been held continuously in an unrealised loss position and by 
reference to the maturity date of the securities concerned. 

For 2012, the amount of gross unrealised losses for fi xed maturity securities classifi ed as available-for-sale under IFRS in an 
unrealised loss position was £178 million (2011: £246 million). Notes B1 and D3 provide further details on the impairment charges 
and unrealised losses of Jackson’s available-for-sale securities. 

H:  Other information on statement of fi  nancial position items  

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

275

H1:  Intangible assets attributable to shareholders

a  Goodwill

Cost
At beginning of year
Additional consideration paid on previously acquired business
Exchange differences

At end of year

Aggregate impairment

Net book amount at end of year

Goodwill attributable to shareholders comprises:

M&G
Other

2012  £m

2011  £m

1,585 
2 
2 

1,589 

(120)

1,469 

1,153 
316 

1,469 

1,586 
– 
(1)

1,585 

(120)

1,465 

1,153 
312 

1,465 

‘Other’ represents goodwill amounts across cash generating units (CGUs) in Asia and US operations. Other goodwill amounts are 
not individually material. 

Impairment testing
Goodwill does not generate cash fl ows independently of other groups of assets and thus is assigned to CGUs for the purposes of 
impairment testing. These CGUs are based upon how management monitors the business and represent the lowest level to which 
goodwill can be allocated on a reasonable basis.

Assessment of whether goodwill may be impaired
Goodwill is tested for impairment by comparing the CGUs’ carrying amount, including any goodwill, with its recoverable amount.
  With the exception of M&G, the goodwill attributable to shareholders in the statement of fi nancial position mainly relates to 
acquired life businesses. The Company routinely compares the aggregate of net asset value and acquired goodwill on an IFRS basis 
of acquired life business with the value of the business as determined using the EEV methodology, as described in note D1. Any excess 
of IFRS over EEV carrying value is then compared with EEV basis value of current and projected future new business to determine 
whether there is any indication that the goodwill in the IFRS statement of fi nancial position may be impaired. The assumptions 
underpinning the Group’s EEV basis of reporting are included in the EEV basis supplementary information in this Annual Report. 

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276

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H1:  Intangible assets attributable to shareholders continued

M&G
The recoverable amount for the M&G CGU has been determined by calculating its value in use. This has been calculated by 
aggregating the present value of future cash fl ows expected to be derived from the M&G operating segment (based upon 
management projections).

The discounted cash fl ow valuation has been based on a three-year plan prepared by M&G, and approved by management, 

and cash fl ow projections for later years.
  The value in use is particularly sensitive to a number of key assumptions as follows:

i 

ii 

 The set of economic, market and business assumptions used to derive the three-year plan. The direct and secondary effects 
of recent developments, eg changes in global equity markets, are considered by management in arriving at the expectations 
for the fi nancial projections for the plan;

 The assumed growth rate on forecast cash fl ows beyond the terminal year of the plan. A growth rate of 2.5 per cent 
(2011: 2.5 per cent) has been used to extrapolate beyond the plan period representing management’s best estimate view 
of the long-term growth rate of the business after considering the future and past growth rates and external sources of data;

iii   The risk discount rate. Differing discount rates have been applied in accordance with the nature of the individual component 

businesses. For retail and institutional business, a risk discount rate of 12 per cent (2011: 12 per cent) has been applied to post-tax 
cash fl ows. The pre-tax risk discount rate was 15 per cent (2011: 15 per cent). Management have determined the risk discount rate 
by reference to an average implied discount rate for comparable UK listed asset managers calculated by reference to risk-free rates, 
equity risk premiums of 5 per cent and an average ‘beta’ factor for relative market risk of comparable UK listed asset managers. 
A similar approach has been applied for the other component businesses of M&G; and

iv   That asset management contracts continue on similar terms.

Management believes that any reasonable change in the key assumptions would not cause the recoverable amount of M&G to fall 
below its carrying amount.

Japanese life company
The aggregate goodwill impairment of £120 million at 31 December 2012 and 2011 relates to the goodwill held in relation to the 
Japanese life operation which was impaired in 2005.

b  Deferred acquisition costs and other intangible assets attributable to shareholders
The deferred acquisition costs (DAC) and other intangible assets in the Group consolidated statement of fi nancial position attributable 
to shareholders comprise:

Deferred acquisition costs related to insurance contracts as classifi ed under IFRS 4 
Deferred acquisition costs related to investment management contracts, including life 
assurance contracts classifi ed as fi nancial instruments and investment management 
contracts under IFRS 4

Present value of acquired in-force policies for insurance contracts as classifi ed under 

IFRS 4 (PVIF)
Other intangibles

2012  £m

2011*  £m

2010*  £m

3,866 

3,805 

3,550 

100 

3,966 

64 
237 

301 

107 

3,912 

64 
258 

322 

110 

3,660 

70 
171 

241 

Total of deferred acquisition costs and other intangible assets

4,267 

4,234 

3,901 

*  The 2011 and 2010 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

277

Balance at 1 January
As previously reported
Effect of change in accounting policy A5

Aft  er eff  ect of change
Additions
Acquisition of REALIC in 2012 and UOB Life 

Assurance Ltd in 2010

Amortisation to the income statement:
Operating profi t
Amortisation related to short-term fl uctuations in 

investment returns

Exchange differences
Change in shadow DAC related to movement in 

unrealised appreciation of Jackson's securities 
classifi ed as available-for-sale†

Disposals
Dilution of Group's holdings

Balance at 31 December

2012 £m

2011 £m

 2010 £m

Deferred acquisition costs

UK

US
note (i)

Asia

111
–

111 
12 

3,880 
(785)

3,095 
798 

744 
(50)

694 
249 

– 

– 

– 

(20)

(356)

(277)

 – 
(20)
–

– 
– 
– 

 76 
(280)
(144)

(270)
– 
– 

 – 
(277)
(12)

– 
– 
– 

Asset
manage-
ment

PVIF and 
 other 
 intan-
gibles

Total

Total

Total

12 
– 

12 
3 

– 

(5)

 – 
(5)
– 

– 
– 
– 

322 
–

322 
31 

5,069 
(835)

4,234 
1,093 

4,667 
(766)

3,901 
1,117 

4,097 
(651)

3,446 
968 

5 

5 

– 

12 

(51)

(709)

(792)

(515)

 – 
(51)
(6)

– 
–
– 

 76 
(633)
(162)

(270)
–
– 

287 
(505)
(2)

(275)
(2)
– 

283 
(232)
129 

(410)
(5)
(7)

103 

3,199 

654 

10 

301 

4,267 

4,234 

3,901 

*  The 2011 and 2010 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

† (See note D3(g) for explanation). 

US operations DAC
Summary balances
The DAC amount in respect of US insurance operations comprises amounts in respect of: 

Variable annuity business
Other business
Cumulative shadow DAC (for unrealised gains/losses booked in other comprehensive income)

Total DAC for US operations

2012  £m

2011*  £m

2010*  £m

3,330 
821 
(952)

3,199 

2,960 
855 
(720)

3,095 

2,283 
980 
(434)

2,829 

*  The 2011 and 2010 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

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278

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H1:  Intangible assets attributable to shareholders continued

Deferred acquisition costs related to insurance and investment contracts attributable to shareholders
The movement in deferred acquisition costs relating to insurance and investments contracts attributable to shareholders are as follows:

DAC at 1 January 
Additions
Amortisation
Exchange differences
Change in shadow DAC related to movement 
in unrealised appreciation of Jackson’s 
securities classifi ed as available-for-sale

Dilution of holding in PruHealth

DAC at 31 December

2012  £m

2011*  £m

2010*  £m

Insurance
contracts

Investment 
management
note

Insurance
contracts

Investment 
management
note

Insurance
contracts

Investment 
management
note

3,805 
1,048 
(563)
(154)

(270)
– 

3,866 

105 
12 
(17)
– 

– 
– 

3,550 
982 
(450)
–

(275)
–

110 
17 
(20)
– 

– 
– 

3,172 
710 
(19)
104 

(410)
(7)

100 

3,807 

107 

3,550 

107 
21 
(18)
– 

– 
– 

110 

*  The 2011 and 2010 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

Note
All of the additions are through internal development. The carrying amount of the balance comprises the following gross and accumulated amortisation amounts:

Gross amount
Accumulated amortisation

Net book amount

31 December

2012  £m

2011  £m

2010  £m

210 
(110)

100 

200 
(93)

107 

183 
(73)

110 

Present value of acquired in-force (PVIF) and other intangibles attributable to shareholders

2012  £m

Other intangibles 
note (ii)

2011  £m

Other intangibles 
note (ii)

At 1 January
Cost
Accumulated amortisation

Additions (including amounts arising 
on acquisition of subsidiaries) 

Amortisation charge
Disposals
Exchange differences

At 31 December 

Comprising:
Cost
Accumulated amortisation

PVIF
note (i)

212 
(148)

64 

5 
(5)
–
–

Distri-
bution 
rights

Soft  ware

Total

235 
(36)

199 

– 
(17)
–
(5)

163 
(104)

610 
(288)

59 

322 

31 
(29)
–
(1)

60 

36 
(51)
–
(6)

301 

PVIF
note (i)

203 
(133)

70 

– 
(5)
– 
(1)

64 

64 

177 

217 
(153)

64 

230 
(53)

177 

193 
(133)

640 
(339)

60 

301 

200 
(136)

64 

Distri-
bution 
rights

Soft  ware

Total

136 
(23)

113 

96 
(9)
– 
(1)

199 

235 
(36)

199 

144 
(86)

58 

24 
(21)
(2)
– 

59 

163 
(104)

59 

483 
(242)

241 

120 
(35)
(2)
(2)

322 

598 
(276)

322 

Notes
(i) 

All of the PVIF balances relate to insurance contracts and is accounted for under UK GAAP as permitted by IFRS 4. Investment contracts have been fully 
amortised. Amortisation is charged to the ‘acquisition costs and other operating expenditure’ line in the income statement over the period of provision 
of asset management services as those profi  ts emerge.

(ii)  Other intangibles comprise distribution and soft  ware rights. Distribution rights relate to facilitation fees paid in respect of the bancassurance partnership 
arrangements in Asia for the bank distribution of Prudential’s insurance products for a fi  xed period of time. The distribution rights amounts are amortised 
over the term of the distribution contracts. Soft  ware is amortised over its useful economic life, which generally represents the licence period of the soft  ware 
acquired. Amortisation is charged to the ‘acquisition costs and other expenditure’ line in the income statement.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

279

H2:  Intangible assets attributable to with-profi  ts funds

a  Goodwill in respect of acquired investment subsidiaries for venture fund and other investment purposes

At 1 January
Additions in the year

At 31 December 

2012  £m

2011  £m

178 
– 

178 

166 
12 

178 

All the goodwill relates to the UK insurance operations segment. 

The venture fund investments consolidated by the Group relates to investments by PAC with-profi ts fund managed by M&G. The 
goodwill shown in the table above relates to these venture fund investments. Goodwill is tested for impairment of these investments 
by comparing the investment’s carrying value including goodwill with its recoverable amount. The recoverable amount of the 
investments is determined by calculating their fair value less costs to sell. The fair value is determined by using a discounted cash 
fl ow valuation. The valuations are based on cash fl ow projections to 2016 prepared by management after considering the historical 
experience and future growth rates of the business. The key assumption applied in the calculations is the risk discount rate ranging 
from 10 per cent to 14 per cent derived by reference to risk-free rates and an equity premium risk. In 2012, no goodwill was deemed 
to be impaired following the impairment testing carried out. 

b  Deferred acquisition costs and other intangible assets
Other intangible assets in the Group consolidated statement of fi nancial position attributable to with-profi ts funds consist of:

Deferred acquisition costs related to insurance contracts attributable to the PAC with-profi ts fund
Distribution rights attributable to with-profi ts funds of the Asia insurance operations
Computer software attributable to with-profi ts funds of the Asia insurance operations

2012  £m

2011  £m

6 
70 
2 

78 

6 
83 
– 

89 

Deferred acquisition costs related to insurance contracts attributable to the PAC with-profi  ts fund
The movement in deferred acquisition costs relating to insurance contracts attributable to the PAC with-profi ts fund is as follows:

At 1 January
Amortisation charge

At 31 December 

The above costs relate to non-participating business written by the PAC with-profi ts sub-fund. 

No deferred acquisition costs are established for the participating business.

2012  £m

2011  £m

6 
–

6 

13 
(7)

6 

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280

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H2:  Intangible assets attributable to with-profi  ts funds continued

Distribution rights attributable to with-profi  t funds of the Asia insurance operations
Distribution rights relate to facilitation fees paid in relation to the bancassurance partnership arrangements in Asia for the bank 
distribution of Prudential’s insurance products for a fi xed period of time. The distribution rights amounts are amortised over the term 
of the distribution contracts.

At 1 January
Gross amount
Accumulated amortisation

Amortisation charge
Exchange differences
Reclassifi cation

At 31 December 

Comprising:
Gross amount
Accumulated amortisation

H3:  Reinsurers’ share of insurance contract liabilities

Insurance contract liabilities
Claims outstanding

Comprising amounts in respect of:
UK insurance operations D2 (f)
US insurance operations D3 (f)
Asia insurance operations D4 (f)

The movement on reinsurers’ share of insurance contract liabilities is as follows:

At 1 January
Acquisition of REALIC
Other movements in the year
Foreign exchange translation differences

At 31 December 

2012  £m

2011  £m

96 
(13)

83 

(9)
(4)
– 

70 

92 
(22)

70 

108 
(11)

97 

(5)
1 
(10)

83 

96 
(13)

83 

2012  £m

2011  £m

6,079 
780 

6,859 

 608 
 6,076 
 175 

 6,859 

1,486 
161 

1,647 

 589 
 907 
 151 

 1,647 

2012  £m

2011  £m

1,486 
4,810 
(55)
(162)

6,079 

1,167 
– 
303 
16 

1,486 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

281

H4:  Tax assets and liabilities

Assets
Of the £254 million (2011: £546 million) current tax recoverable, the majority is expected to be recovered in one year or less.

Deferred tax asset

Unrealised losses on investments
Balances relating to investment and insurance contracts
Short-term timing differences
Capital allowances
Unused deferred tax losses

Total

The deferred tax asset at 31 December 2012 and 2011 arises in the following parts of the Group:

UK insurance operations:

SAIF
PAC with-profi ts fund (including PAL)
Other

US insurance operations
Asia insurance operations
Other operations

Total

2012  £m

2011  £m

102 
1 
2,097 
15 
99 

2,314 

297 
13 
1,513 
15 
438 

2,276 

2012  £m

2011  £m

1 
113 
69 
1,889 
83 
159 

2,314 

1 
78 
153 
1,392 
114 
538 

2,276 

The increase in the deferred tax asset primarily relates to additional short-term timing differences on US insurance reserves following 
the REALIC acquisition partially offset by the utilisation of tax losses across the Group.

Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all 
available evidence, it can be regarded as more likely than not that there will be suitable taxable profi ts from which the future reversal 
of the underlying temporary differences can be deducted. 

The taxation regimes applicable across the Group often apply separate rules to trading and capital profi ts and losses. The 
distinction between temporary differences that arise from items of either a trading or capital nature may affect the recognition of 
deferred tax assets. Accordingly, for the 2012 results and fi nancial position at 31 December 2012 the possible tax benefi t of 
approximately £158 million (31 December 2011: £158 million), which may arise from capital losses valued at approximately £0.8 billion 
(31 December 2011: £0.7 billion), is suffi ciently uncertain that it has not been recognised. In addition, a potential deferred tax asset 
of £122 million (31 December 2011: £147 million), which may arise from trading tax losses and other potential temporary differences 
totalling £0.5 billion (31 December 2011: £0.6 billion) is suffi ciently uncertain that it has not been recognised. Of these, losses of 
£105 million will expire within the next seven years. The remaining losses have no expiry date. Until the end of 2012, for the Group’s 
UK life insurance companies, shareholders’ profi ts were calculated using regulatory surplus as a starting point, with appropriate 
deferred tax adjustments for IFRS. Beginning in 2013, under new UK life tax rules, shareholders’ profi ts will be calculated using 
accounting profi t or loss as a starting point. As the 2012 Finance Act had been enacted at the balance sheet date, the effects of these 
changes are refl ected in the fi nancial statements for the year ended 31 December 2012 but with no material impact on the Group’s 
net assets.

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282

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H4:  Tax assets and liabilities continued

The two tables that follow provide a breakdown of the recognised deferred tax assets set out above for both the short-term timing 
differences and unused tax losses split by business unit. The table also shows the period of estimated recoverability for each 
respective business unit. For these and each category of deferred tax asset recognised their recoverability against forecast taxable 
profi ts is not signifi cantly impacted by any current proposed changes to future accounting standards.

Short-term timing diff  erences

Asia
JNL
UK long-term business
Other

Total

Unused tax losses

Asia
UK long-term business
Other

Total

2012  £m

Expected period of recoverability

1 to 3 years
With run-off of in-force book
1 to 10 years
1 to 10 years

42 
1,800 
151 
104 

2,097 

2012  £m

Expected period of recoverability

36 
18 
45 

99 

3 to 5 years
1 to 3 years
1 to 3 years

Liabilities
The current tax liability decreased to £445 million (2011: £930 million) refl ecting the settlement of prior year balances in the UK and 
Asia following the agreement of tax positions.

Deferred tax liability 

Unrealised gains on investments
Balances relating to investment and insurance contracts
Short-term timing differences
Capital allowances

Total

2012  £m

2011*  £m

2010*  £m

1,814 
432 
1,715 
9 

3,970 

1,566 
667 
1,687 
9 

3,929 

1,678 
801 
1,477 
12 

3,968 

*  The 2011 and 2010 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy 

described in note A5.

Under IAS 12, ‘Income Taxes’, deferred tax is measured at the tax rates that are expected to apply to the period when the asset is 
realised or the liability settled, based on the tax rates (and laws) that have been enacted or are substantively enacted at the end 
of the reporting periods. 

The UK government’s tax rate change to 23 per cent (from the 24 per cent effective from 1 April 2012) has had the effect of 
reducing the UK with-profi ts and shareholder-backed business element of the net deferred tax balances as at 31 December 2012 
by £52 million. The tax change to 23 per cent is effective from 1 April 2013 but has been enacted at 31 December 2012.

The subsequent proposed phased rate changes to 21 per cent are expected to have the effect of reducing the UK with-profi ts 

and shareholder-backed business elements of the net deferred tax balances at 31 December 2012 by £52 million.

 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

283

H5:  Accrued investment income and other debtors

Accrued investment income
Interest receivable
Other

Total

Other debtors
Amounts due from:
Policyholders
Intermediaries
Reinsurers

Other

Total

Total accrued investment income and other debtors

2012  £m

2011  £m

2,015 
783 

2,798 

271 
27 
23 
1,040 

1,361 

4,159 

1,919 
791 

2,710 

227 
27 
11 
722 

987 

3,697 

Of the £4,159 million (2011: £3,697 million) of accrued investment income and other debtors, £538 million (2011: £162 million) is 
expected to be settled after one year or more.

H6:  Property, plant and equipment

Property, plant and equipment comprise Group occupied properties and tangible assets. A reconciliation of the carrying amount of 
these items from the beginning of the year to the end of the year is as follows:

At 1 January
Cost
Accumulated depreciation

Net book amount

Year ended 31 December
Opening net book amount
Exchange differences
Depreciation charge
Additions
Arising on acquisitions of subsidiaries
Disposals and transfers

Closing net book amount

At 31 December
Cost
Accumulated depreciation

Net book amount

Group 
occupied 
property

2012  £m

Tangible
assets

262 
(29)

233 

233 
(9)
(10)
4 
–
(2)

216 

255 
(39)

216 

915 
(400)

515 

515 
(8)
(80)
135 
(1)
(12)

549 

999 
(450)

549 

Group 
occupied 
property

2011  £m

Tangible
assets

197 
(24)

173 

173 
(2)
(5)
5 
69 
(7)

233 

262 
(29)

233 

764 
(383)

381 

381 
(7)
(69)
119 
99 
(8)

515 

915 
(400)

515 

Total

1,177 
(429)

748 

748 
(17)
(90)
139 
(1)
(14)

765 

1,254 
(489)

765 

Total

961 
(407)

554 

554 
(9)
(74)
124 
168 
(15)

748 

1,177 
(429)

748 

Capital expenditure: property, plant and equipment by segment
The capital expenditure of £135 million (2011: £124 million) arose as follows: £80 million in UK, £24 million in US and £20 million in 
Asia in insurance operations with the remaining balance of £11 million arising from asset management operations and unallocated 
corporate expenditure (2011: £69 million in UK, £20 million in US, £21 million in Asia insurance operations and £14 million in other).

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284

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H7:  Investment properties

Investment properties principally relate to the PAC with-profi ts fund and are carried at fair value. A reconciliation of the carrying 
amount of investment properties at the beginning and end of the year is set out below:

At 1 January

Additions:

Resulting from acquisitions
Resulting from expenditure capitalised

Disposals
Net (loss) gain from fair value adjustments
Net foreign exchange differences
Transfers (to)/from held for sale assets
Transfers from owner occupied properties

At 31 December

The income statement includes the following items in respect of investment properties:

Rental income from investment properties
Direct operating expenses (including repairs and maintenance expenses) arising from 

investment properties that generated rental income during the year

2012  £m

2011  £m

10,757 

11,247 

1,025 
118 
(695)
(175)
(53)
(97)
– 

393 
45 
(1,439)
522 
(41)
25 
5 

10,880 

10,757 

2012  £m

2011  £m

559 

64 

606 

128 

Further information on the investment property held by the UK insurance operations further information is included in note D2(a).
Investment properties of £3,845 million (2011: £3,439 million) are held under fi nance leases. A reconciliation between the total 

of future minimum lease payments at the statement of fi nancial position date, and their present value is shown below:

Future minimum lease payments at 31 December
Future fi nance charges on fi nance leases

Present value of minimum lease payments

Future minimum lease payments are due as follows:

Less than 1 year
1 to 5 years
Over 5 years

Total

The present values of these minimum lease payments are:

Less than 1 year
1 to 5 years
Over 5 years

Total

2012  £m

2011  £m

988 
(877)

111 

6 
23 
959 

988 

6 
19 
86 

111 

1,071 
(944)

127 

7 
26 
1,038 

1,071 

6 
23 
98 

127 

Contingent rent is that portion of the lease payments that is not fi xed in amount but is based on the future value of a factor that changes 
other than with the passage of time. There was no contingent rent recognised as income or expense in 2012 and 2011. 
  The Group’s policy is to rent investment properties to tenants through operating leases. Minimum future rentals to be received 
on non-cancellable operating leases of the Group’s freehold investment properties are receivable in the following periods:

Less than 1 year
1 to 5 years
Over 5 years

Total

2012  £m

2011  £m

451 
1,541 
3,785 

5,777 

430 
1,407 
3,304 

5,141 

The total minimum future rentals to be received on non-cancellable sub-leases for the Group’s investment properties held under 
fi nance leases at 31 December 2012 are £2,439 million (2011: £2,553 million).

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

285

H8:  Investments in associates and joint ventures

Investments in associates
The Group had two associates at 31 December 2012 (31 December 2011: one) that were accounted for under the equity method. 
The Group’s associates at 31 December 2012 are a 25 per cent interest in PruHealth Holdings Limited and a 49.99 per cent interest 
in PPM South Africa, following the dilution of the Group’s holding in the period (see note I2). The Group’s share of the profi t during 
the year was a profi t of £8 million (full year 2011: a loss of £3 million). The total carrying value of these associates are £113 million 
(2011: £70 million). This is refl ected in the Group’s profi t after tax attributable to equity holders during the year.

Associates accounted for using the equity method
A summary of the movements in investments in associates accounted for using the equity method in 2012 and 2011 is set out below:

Balance at 31 December 2010
Capital injection
Disposals
Goodwill write off
Share of loss for the year after tax

Balance at 31 December 2011
Transfer of PPMSA as an associate I2
Exchange translation and other movements
Share of profi t for the year after tax

Balance at 31 December 2012

Share of 
share capital 
and share 
premium
£m

Share of 
retained 
earnings
£m

Share of 
net assets
£m

Goodwill
£m

Total
 carrying
 value
£m

101 
4 
(1)
– 
– 

104 
– 
– 
– 

104 

(31)
– 
– 
– 
(3)

(34)
39 
(6)
10 

9 

70 
4 
(1)
– 
(3)

70 
39 
(6)
10 

113 

1 
– 
– 
(1)
– 

– 
– 
– 
– 

– 

71 
4 
(1)
(1)
(3)

70 
39 
(6)
10 

113 

There have been no changes recognised in the other comprehensive income of associates that would also be recognised in the other 
comprehensive income by the Group. 
  The Group’s share of the assets, liabilities, revenues and profi t and loss of associates accounted for using the equity method at 
31 December 2012 and 2011 is as follows:

Financial position
Total assets (excluding goodwill)
Total liabilities

Net assets

Results of operations
Revenue
Profi t (loss) in the year

2012  £m

2011  £m

162 
(49)

113 

96 
10 

109 
(39)

70 

81 
(3)

There are several minor service agreements in place between the associates and the Group. During 2012, the aggregate amount 
of the transactions was £42 million (2011: £33 million) and the balance due to the Group as at 31 December 2012 was £73.2 million 
(2011: £74.2 million).

Associates and joint ventures carried at fair value through profi  t and loss
In addition to the above the Group has associates that are carried at fair value through profi t and loss, as allowed under IAS 28, that 
comprise investments in open-ended investment companies (OEICs), unit trusts, funds holding collateralised debt obligations, 
property unit trusts and venture capital investments of the PAC with-profi ts funds where the Group has signifi cant infl uence. These 
investments are incorporated both in the UK and overseas, and some have year ends which are non-coterminous with that of the 
Group. In these instances, the investments are recorded at fair value at 31 December 2012 based on valuations or pricing information 
at that specifi c date. The aggregate fair value of associates carried at fair value through profi t and loss where there are published price 
quotations is approximately £0.8 billion (2011: £4.8 billion) at 31 December 2012.
  The aggregate assets of these associates are approximately £2.2 billion (2011: £3.4 billion). Aggregate liabilities, excluding 
liabilities to unit holders and shareholders for unit trusts and OEICs, are approximately £0.8 billion (2011: £1.1 billion). Fund revenues, 
with revenue arising in unit trusts and OEICs deemed to constitute the investment return for these vehicles, were approximately 
£0.1 billion (2011: £0.3 billion) and net profi t in the year, excluding unit trusts and OEICs where all investment returns accrue to unit 
holders or shareholders respectively, was approximately £0.1 billion (2011: profi t of £0.2 billion).

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286

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H8:  Investments in associates and joint ventures continued

Investments in joint ventures
The Group owns a number of joint ventures. Joint ventures represent activities over which the Group exercises joint control through 
contractual agreement with one or more parties. The Group’s signifi cant joint ventures, which are accounted for using proportionate 
consolidation, comprise following interests:

Investment 

% held

Principal activity

Country

CITIC Prudential Life Insurance Company Limited
CITIC-Prudential Fund Management Company Limited
ICICI Prudential Asset Management Company Limited
Prudential BSN Takaful Berhad
BOCI-Prudential Asset Management Limited
ICICI Prudential Life Insurance Company Limited

50 
49 
49 
49 
36 
26 

Life assurance
Asset management
Asset management
General and life insurance
Asset management
Life assurance

China
China
India
Malaysia
China (Hong Kong)
India

The investments noted in the table above have the same accounting year end as the Group, except for ICICI Prudential Life Insurance 
Company Limited and ICICI Prudential Asset Management Company Limited. Although these investments have reporting periods 
ending 31 March, 12 months of fi nancial information up to 31 December is recorded. Accordingly, the information covers the same 
period as that of the Group.

Joint ventures contributed £98 million (31 December 2011: £54 million) to profi t after tax attributable to equity holders during the 

period. The year-on-year movement in these contributions refl ect the growth in their operating profi t based on longer-term 
investment returns and the increase in short-term fl uctuations in investment returns by these joint ventures.

Further, in June 2012, the PAC with-profi ts fund, via its venture fund holdings and as part of its investment portfolio, entered into 

a joint venture to acquire control of Veolia Water RegCo (now renamed Affi nity Water), the UK regulated water business of Veolia 
Environnement S.A. This joint venture investment is carried at fair value through profi t and loss in the Group’s fi nancial statements, 
as allowed under IAS 28. The results of this operation are refl ected in the movement in the unallocated surplus of the PAC with-profi ts 
fund and therefore do not affect shareholders’ results. 
  The summarised fi nancial data for the Group’s share of investments in joint ventures is as follows:

Financial position
Current assets
Non-current assets

Total assets

Current liabilities
Non-current liabilities

Total liabilities

Net equity

Results of operations
Revenue
Expenses

Net profi t

2012  £m

2011  £m

442 
3,504 

3,946 

(375)
(3,220)

(3,595)

351 

706 
2,757 

3,463 

(301)
(2,799)

(3,100)

363 

2012  £m

2011  £m

1,040 
(942)

98 

1,056 
(1,002)

54 

The joint ventures have no signifi cant contingent liabilities or capital commitments to which the Group is exposed nor does the Group 
have any signifi cant contingent liabilities or capital commitments in relation to its interest in the joint ventures.

 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

287

H9:  Properties held for sale

Investment properties are classifi ed as held for sale when contracts have been exchanged but the sale has not been completed at the 
period end. At 31 December 2012 the value of assets held for sale was £98 million (2011: £3 million).
  Gains on disposal of held for sale assets are recorded in ‘investment return’ within the income statement.

H10:  Cash and cash equivalents

Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term 
highly liquid investments with less than 90 days maturity from the date of acquisition. Cash and cash equivalents included in the cash 
fl ow statement comprise the following statement of fi nancial position amounts:

Cash
Cash equivalents

Total cash and cash equivalents

2012  £m

2011  £m

4,884 
1,500 

6,384 

6,338 
919 

7,257 

Cash and cash equivalents held centrally are considered to be available for general use by the Group. These funds amount to 
£482 million and £309 million at 31 December 2012 and 2011, respectively. The remaining funds are considered not to be available 
for general use by the Group, and include funds held for the benefi t of policyholders.

H11:  Shareholders’ equity: share capital, share premium and reserves

A summary of the ordinary shares in issue is set out below:

Share capital and share premium

Issued shares of 5p each fully paid:
  At 1 January 2011

Shares issued under share option schemes

  At 31 December 2011

Shares issued under share option schemes

  At 31 December 2012

Number of
ordinary 
shares

Share
capital
£m

Share
premium
£m

2,545,594,506 
2,444,824 

2,548,039,330 
9,203,022 

2,557,242,352 

127 
 – 

127 
1 

128 

1,856 
17 

1,873 
16 

1,889 

Amounts recorded in share capital represent the nominal value of the shares issued. The difference between the proceeds received 
on issue of shares, net of issue costs, and the nominal value of shares issued is credited to the share premium account.
  At 31 December 2012, there were options outstanding under Save As You Earn schemes to subscribe for shares as follows: 

31 December 2012
31 December 2011

Number of shares
to subscribe for

Share price
range

from

to

9,396,810  288p 629p
13,329,709  288p 572p

Exercisable
by year

2018 
2017 

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288

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H11:  Shareholders’ equity: share capital, share premium and reserves continued

Transactions by Prudential plc and its subsidiaries in Prudential plc shares
The Group buys and sells Prudential plc (‘own shares’) either in relation to its employee share schemes or via transactions undertaken 
by authorised investment funds that the Group is deemed to control. Further information about these transactions is set out below.
  The cost of own shares of £97 million as at 31 December 2012 (2011: £109 million) is deducted from retained earnings. The 
Company has established trusts to facilitate the delivery of shares under employee incentive plans and savings-related share 
option schemes. At 31 December 2012, 8.0 million (2011: 8.1 million) Prudential plc shares with a market value of £69 million 
(2011: £52 million) were held in such trusts. Of this total, 8.0 million (2011: 8.0 million) shares were held in trusts under employee 
incentive plans. 

In 2012, the Company purchased the following number of shares in respect of employee incentive plans. 

2012
2011

Number 
of shares
purchased
(in millions)*

9.4 
8.2 

Cost
  £m

76.1 
54.7 

*  The maximum number of shares held in 2012 was 8.0 million which was in December 2012.

Of the total shares held in trust no shares were held by a qualifying employee share ownership trust (2011: 0.1 million). 
  The shares purchased each month are as follows: 

Number
of shares

15,573 
12,678 
4,022,002 
368,901 
939,541 
482,377 
15,047 
28,488 
712,649 
12,549 
492,993 
2,277,012 

9,379,810 

2012 share price

Low
£

6.40 
7.33 
7.10 
7.27 
6.80 
6.61 
7.26 
7.88 
8.16 
8.39 
8.55 
8.86 

High
£

Cost
£ 

99,589 
6.40 
7.33 
92,930 
8.03  32,058,297 
2,712,460 
7.67 
6,407,556 
7.26 
3,208,338 
6.84 
109,166 
7.26 
228,176 
8.12 
5,829,154 
8.25 
105,329 
8.39 
9.15 
4,502,129 
9.27  20,706,597 

Number
of shares

12,723 
11,688 
2,106,702 
263,361 
174,614 
1,418,209 
98,334 
1,520,620 
19,273 
15,385 
110,951 
2,456,692 

76,059,721 

8,208,552 

2011 share price

Low
£

6.83 
7.13 
7.04 
7.40 
7.46 
7.07 
6.89 
5.77 
5.85 
6.07 
6.15 
6.07 

High
£

Cost
£ 

86,834 
6.83 
7.13 
83,376 
7.14  15,253,240 
1,960,300 
7.49 
7.53 
1,307,410 
7.18  10,141,069 
683,084 
7.34 
9,051,804 
6.32 
115,022 
6.00 
93,310 
6.07 
6.33 
692,501 
6.55  15,226,106 

54,694,056 

January
February
March
April
May
June
July
August
September
October
November
December

Total

The Group has consolidated a number of authorised investment funds where it is deemed to control these funds under IFRS. Some 
of these funds hold shares in Prudential plc. The total number of shares held by these funds at 31 December 2012 was 4.5 million 
(2011: 8.6 million) and the cost of acquiring these shares of £27 million (2011: £52 million) is included in the cost of own shares. 
The market value of these shares as at 31 December 2012 was £39 million (2011: £54 million).
  During 2012, these funds made net disposals of 4,143,340 Prudential shares (2011: net disposals of 1,171,635) for a net decrease 
of £25.1 million to book cost (2011: net increase of £4.8 million).
  All share transactions were made on an exchange other than the Stock Exchange of Hong Kong.
  Other than set out above the Group did not purchase, sell or redeem any Prudential plc listed securities during 2012 or 2011.

Reserves
The translation reserve of £66 million (2011: £282 million) represents cumulative foreign exchange translation differences taken 
directly to equity in accordance with IFRS, net of related tax. In accordance with IFRS 1, cumulative translation differences are deemed 
to be zero at 1 January 2004, the date of transition to IFRS.
  The available-for-sale reserve represents gains or losses arising from changes in the fair value of available-for-sale securities 
of Jackson, net of the related change in amortisation of deferred income and acquisition costs and of the related tax. 

 
 
 
 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

289

H12:  Insurance contract liabilities and unallocated surplus of with-profi  ts funds

Movement in year

At 1 January 2011
Income and expense included in the income statement
Foreign exchange translation differences

At 1 January 2012
Income and expense included in the income statement
Foreign exchange translation differences

At 31 December 2012

Insurance
contract
liabilities
£m

171,291 
8,748 
324 

180,363 
32,760 
(4,539)

Unallocated
surplus of
with-profi  ts
funds
£m

10,253 
(1,025)
(13)

9,215 
1,381 
(7)

208,584 

10,589 

Notes B5, D2b, D3b and D4b provide further analysis of the movement in the year of the Group’s policyholder liabilities and 
unallocated surplus of the with-profi ts funds.

H13:  Borrowings

Core structural borrowings of shareholder-fi  nanced operations

Central operations
Subordinated debt:

¤20m Medium Term Subordinated Notes 2023 note (i)
£435m 6.125% Subordinated Notes 2031
£400m 11.375% Subordinated Notes 2039
US$1,000m 6.5% Perpetual Subordinated Capital 

Securities

US$250m 6.75% Perpetual Subordinated Capital 

Securities note (ii)

US$300m 6.5% Perpetual Subordinated Capital 

Securities note (ii)

US$750m 11.75% Perpetual Subordinated Capital 

Securities

US$550m 7.75% Perpetual Subordinated Capital 

Securities note (ii)

Senior debt:

£300m 6.875% Bonds 2023
£250m 5.875% Bonds 2029

Total central operations
£275m bank loan note (iii)
US$250m 8.15% Surplus Notes 2027 note (iv)

Total notes (v), (vi)

2012  £m

2011  £m

Innovative
Tier 1*

Lower 
Tier 2*

Senior†

Total

Total

16 
429 
386 

615 

154 

185 

458 

334 

16 
429 
386 

615 

154 

185 

458 

334 

17 
428 
384 

644 

161 

193 

477 

348 

1,746 

831 

– 

2,577 

2,652 

– 

1,746 

1,746 

– 

831 

153 

984 

300 
249 

549 

549 
275 

824 

300 
249 

549 

3,126 
275 
153 

3,554 

300 
249 

549 

3,201 
250 
160 

3,611 

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*  These debt classifi  cations are consistent with the treatment of capital for regulatory purposes, as defi  ned in the FSA handbook. In January 2011, the Company 

issued US$550 million 7.75 per cent Tier 1 subordinated debt, primarily to retail investors. The proceeds, net of costs, were US$539 million (£340 million) and were 
used to fi  nance the repayments of the €500 million Tier 2 subordinated debt in December 2011.

The Group has designated US$2.85 billion (2011: US$2.85 billion) of its Tier 1 subordinated debt as a net investment hedge under IAS 39 to hedge the currency 

risks related to the net investment in Jackson.

† The senior debt ranks above subordinated debt in the event of liquidation.

 
 
 
 
 
 
 
 
 
 
 
290

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H13:  Borrowings continued

Notes
(i) 

The €20 million borrowings were issued at 20-year Euro Constant Maturity Swap (capped at 6.5 per cent). These have been swapped into borrowings 
of £14 million with interest payable at three month £LIBOR plus 1.2 per cent.

(ii)  The US$250 million 6.75 per cent borrowings, the US$300 million 6.5 per cent borrowings and the US$550 million 7.75 per cent borrowings can be 

converted, in whole or in part, at the Company’s option and subject to certain conditions, on any interest payment date, into one or more series of Prudential 
preference shares.

(iii)  The PruCap bank loan was increased from £250 million to £275 million on 20 December 2012. The loan has been made in two tranches: a £160 million loan 
maturing in June 2014, currently drawn at a cost of 12 month £LIBOR plus 0.6 per cent and a £115 million loan maturing on 20 December 2017 and currently 
drawn at a cost of 12 month £LIBOR plus 0.79 per cent. 

(iv)  The Jackson borrowings are unsecured and subordinated to all present and future indebtedness, policy claims and other creditor claims of Jackson.
(v)  Maturity analysis

The following table sets out the contractual maturity analysis of the Group’s core structural borrowings:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

(vi)  Management analyses the net core structural borrowings position as follows:

Total core structural borrowings (as above)
Less: Holding company cash and short-term investments (recorded within the consolidated statement of fi nancial position)

Net core structural borrowings of shareholder-fi nanced operations

2012  £m

2011  £m

115 
160 
– 
– 
– 
3,279 

3,554 

115 
– 
135 
– 
– 
3,361 

3,611 

2012  £m

2011  £m

3,554 
(1,380)

2,174 

3,611 
(1,200)

2,411 

(vii) 

In January 2013, the Company issued core structural borrowings of US$700 million Tier 1 perpetual subordinated capital securities. The proceeds, net 
of costs, were US$689 million.

Operational borrowings attributable to shareholder-fi  nanced operations

Borrowings in respect of short-term fi  xed income securities programmes
Commercial paper
Medium-Term Notes 2013 note (vi)
Medium-Term Notes 2015

Borrowings of US operations
Investment subsidiaries (non-recourse) note (i)
Piedmont and CDO funds (non-recourse) notes (i), (ii)

Other borrowings
Bank loans and overdrafts 
Obligations under fi nance leases
Other borrowings note (iii)

2012  £m

2011  £m

1,535 
250 
299 

2,084 

19 
1 

20 

1 
1 
139 

141 

2,706 
250 
–

2,956 

20 
1 

21 

13 
1 
349 

363 

Total

2,245 

3,340 

Notes
(i) 

(ii) 

In all instances the holders of the debt instruments issued by these subsidiaries and funds do not have recourse beyond the assets of those subsidiaries 
and funds.
Piedmont is an investment trust investing in certain asset-backed and mortgage-backed securities in the US. These borrowings pertain to debt instruments 
issued to external parties.

(iii)  Other borrowings mainly include amounts whose repayment to the lender is contingent upon future surplus emerging from certain contracts specifi  ed 

under the arrangement. If insuffi    cient surplus emerges on those contracts, there is no recourse to other assets of the Group and the liability is not payable 
to the degree of shortfall. 

The Group has chosen to designate as a fair value hedge under IAS 39 certain fi  xed to fl  oating rate swaps which hedge the fair value exposures to interest 

rate movements of these borrowings.

In addition, other borrowings include senior debt issued through the Federal Home Loan Bank of Indianapolis (FHLB), secured by collateral posted 

(iv) 

with the FHLB by Jackson. 
In addition to the debt listed above, £200 million Floating Rate Notes were issued by Prudential plc in October 2012 which will mature in April 2013. 
These Notes have been wholly subscribed by a Group subsidiary and accordingly have been eliminated on consolidation in the Group fi  nancial statements. 
These notes were originally issued in October 2008 and have been reissued upon their maturity. 

 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

291

(v)  Maturity analysis

The following table sets out the contractual maturity analysis of the Group’s operational borrowings attributable to shareholder-fi  nanced operations:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

2012  £m

2011  £m

1,920 
6 
309 
9 
1 
– 

2,245 

3,169 
140 
10 
10 
11 
–

3,340 

(vi) 

In January 2013 the Company repaid on maturity, £250 million Medium-Term Notes included within borrowings in respect of short-term fi  xed income 
securities in the table above.

Borrowings attributable to with-profi  ts operations

Non-recourse borrowings of consolidated investment funds note(i)
£100m 8.5% undated subordinated guaranteed bonds of Scottish Amicable Finance plc note (ii)
Other borrowings (predominantly obligations under fi nance leases)

Total note (iii)

2012  £m

2011  £m

823 
100 
110 

1,033 

747 
100 
125 

972 

Notes
(i) 
(ii)  The interests of the holders of the bonds issued by Scottish Amicable Finance plc, a subsidiary of the Scottish Amicable Insurance Fund, are subordinate 

In all instances the holders of the debt instruments issued by these funds do not have recourse beyond the assets of those funds.

to the entitlements of the policyholders of that fund.

(iii)  Maturity analysis

The following table sets out the contractual maturity analysis of the Group’s borrowings attributable to with-profi  ts operations: 

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

H14:  Provisions and contingencies

Provisions

Provision in respect of defi ned benefi t pension schemes:I3

(Surplus) defi cit gross of deferred tax, based on scheme assets held, including investments 

in Prudential insurance policies:

  Attributable to PAC with-profi ts fund 
  Attributable to shareholder-fi nanced operations 

Add back investments in Prudential insurance policies

Provision after elimination of investments in Prudential insurance policies and matching 
  policyholder liabilities from Group statement of fi nancial position

Other provisions (see below)

Total provisions

2012  £m

2011  £m

288 
82 
124 
46 
61 
432 

1,033 

297 
75 
30 
110 
31 
429 

972 

2012  £m

2011  £m

37 
(1)

36 
169 

205 
396 

601 

41 
23 

64 
165 

229 
300 

529 

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292

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H14:  Provisions and contingencies continued

Analysis of other provisions:

At 1 January 
Charged to income statement:

Additional provisions
Unused amounts released

Used during the year
Exchange differences

At 31 December

Comprising:

Legal provisions
Restructuring provisions
Other provisions

Total

Note

I3

2012  £m

2011  £m

300 

237 
(12)
(124)
(5)

396 

20 
27 
349 

396 

282 

144 
(29)
(97)
– 

300 

14 
23 
263 

300 

Other provisions
The movement in other provisions is shown in the table below:

At 1 January
Charged to income statement:

Additional provisions
Unused amounts released

Used during the year
Exchange differences

Total at 31 December

2012  £m

2011  £m

Legal
 provisions
note (i)

Restructuring
 provisions
note (ii)

Other
 provisions
note (iii)

Legal
 provisions
note (i)

Restructuring
 provisions
note (ii)

Other
 provisions
note (iii)

14 

10 
(1)
(2)
(1)

20 

23 

14 
(4)
(6)
– 

27 

263 

213 
(7)
(116)
(4)

349 

20 

– 
– 
(6)
– 

14 

26 

5 
(5)
(3)
– 

23 

236 

139 
(24)
(88)
– 

263 

Notes
(i) 

Total legal provisions at 31 December 2012 of £20 million related to Jackson. Jackson has been named in civil proceedings, which appear to be substantially 
similar to other class action litigation brought against many life insurers in the US, alleging misconduct in the sale of insurance products. Of the £20 million 
legal provision as at 31 December 2012, £18 million has been established to cover this potential litigation and is expected to be utilised over the next fi  ve years.
(ii)  Restructuring provisions primarily relate to restructuring activities of UK insurance operations. The provisions pertain to property liabilities resulting from 

the closure of regional sales centres and branches and staff   terminations and other transformation costs to enable streamlining of operations.

(iii)  Other provisions comprise staff   benefi  ts provisions of £286 million, provisions for onerous contracts of £61 million and regulatory and other provisions of 

£2 million. Staff   benefi  ts are generally expected to be paid out within the next three years.

The provision balance is expected to be paid out within the next fi ve years.

Contingencies and related obligations
In addition to the legal proceedings relating to Jackson mentioned under the legal provisions section above, the Group is involved 
in other litigation and regulatory issues. 
  Whilst the outcome of such litigation and regulatory issues cannot be predicted with certainty, the Company believes that their 
ultimate outcome will not have a material adverse effect on the Group’s fi nancial condition, results of operations, or cash fl ows.

Pension mis-selling review
The pensions review by the UK insurance regulator of past sales of personal pension policies required all UK life insurance companies 
to review their cases of potential mis-selling and record a provision for the estimated costs. The Group met the requirement of the FSA 
to issue offers to all cases by 30 June 2002.

At 31 December 2012 the pension mis-selling provision was £306 million (31 December 2011: £362 million).
The pension mis-selling provision is included within the liabilities in respect of investment contracts with discretionary participation 

features under IFRS 4. The pension mis-selling provision at 31 December 2012 of £306 million is stochastically determined on a 
discounted basis. The average discount rate implied in the movement in the year is 2.3 per cent (2011: 2.6 per cent).

The directors believe that, based on current information, the provision, together with future investment return on the assets 
backing the provision, will be adequate to cover the costs of pension mis-selling including administration costs. Such provision 
represents the best estimate of probable costs and expenses. However, there can be no assurance that the current provision level 
will not need to be increased.

 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

293

The costs associated with the pension mis-selling review have been met from the inherited estate (see below). Accordingly, these 
costs have not been charged to the asset shares used in the determination of policyholder bonus rates. Hence policyholders’ pay-out 
values have been unaffected by pension mis-selling.

In 1998, Prudential stated that deducting mis-selling costs from the inherited estate would not impact its bonus or investment 
policy and it gave an assurance that if this unlikely event were to occur, it would make available support to the fund from shareholder 
resources for as long as the situation continued, so as to ensure that policyholders were not disadvantaged. The assurance was 
designed to protect both existing policyholders at the date it was announced, and policyholders who subsequently purchased policies 
while the pension mis-selling review was continuing.

This review was completed on 30 June 2002. The assurance will continue to apply to any policy in force at 31 December 2003, both 

for premiums paid before 1 January 2004, and for subsequent regular premiums (including future fi xed, retail prices index or salary 
related increases and Department for Work and Pensions rebate business). The assurance has not applied to new business since 
1 January 2004. New business in this context consists of new policies, new members to existing pension schemes plus regular and 
single premium top-ups, transfers and switches to existing arrangements. The maximum amount of capital support available under 
the terms of the assurance will reduce over time.

The bonus and investment policy for each type of with-profi ts policy is the same irrespective of whether or not the assurance 
applies and this is expected to continue for the foreseeable future. Hence removal of the assurance for new business has had no 
impact on policyholder returns.

Guaranteed annuities
Prudential Assurance used to sell guaranteed annuity products in the UK and at 31 December 2012 held a provision of £47 million 
(2011: £90 million) within the main with-profi ts fund within policyholder liabilities to honour guarantees on these products. The 
Group’s main exposure to guaranteed annuities in the UK is through SAIF and at 31 December 2012 a provision of £371 million 
(2011: £370 million) was held in SAIF to honour the guarantees. As SAIF is a separate sub-fund of the Prudential Assurance long-term 
business fund, wholly attributable to the policyholders of the fund, the movement in this provision has no impact on shareholders.

Other matters
Inherited estate of the PAC long-term fund
The assets of the with-profi ts sub-fund (WPSF) within the long-term insurance fund of The Prudential Assurance Company Limited 
(PAC) comprise the amounts that it expects to pay out to meet its obligations to existing policyholders and an additional amount used 
as working capital. The amount payable over time to policyholders from the WPSF is equal to the policyholders’ accumulated asset 
shares plus any additional payments that may be required by way of smoothing or to meet guarantees. The balance of the assets of 
the WPSF is called the ‘inherited estate’ and has accumulated over many years from various sources.

The inherited estate, as working capital, enables PAC to support with-profi ts business by providing the benefi ts associated with 
smoothing and guarantees, by providing investment fl exibility for the fund’s assets, by meeting the regulatory capital requirements 
that demonstrate solvency and by absorbing the costs of certain signifi cant events or fundamental changes in its long-term business 
without affecting the bonus and investment policies. The size of the inherited estate fl uctuates from year to year depending on the 
investment return and the extent to which it has been required to meet smoothing costs, guarantees and other events.

Support for long-term business funds by shareholders’ funds
As a proprietary insurance company, PAC is liable to meet its obligations to policyholders even if the assets of the long-term funds 
are insuffi cient to do so. The assets, represented by the unallocated surplus of with-profi ts funds, in excess of amounts expected to 
be paid for future terminal bonuses and related shareholder transfers (‘the excess assets’) in the long-term funds could be materially 
depleted over time by, for example, a signifi cant or sustained equity market downturn, costs of signifi cant fundamental strategic 
change or a material increase in the pension mis-selling provision. In the unlikely circumstance that the depletion of the excess assets 
within the long-term fund was such that the Group’s ability to satisfy policyholders’ reasonable expectations was adversely affected, it 
might become necessary to restrict the annual distribution to shareholders or to contribute shareholders’ funds to the long-term funds 
to provide fi nancial support.

In 1997, the business of Scottish Amicable Life Assurance Society (SALAS), a mutual society, was transferred to PAC. In effecting 
the transfer, a separate sub-fund, Scottish Amicable Insurance Fund (SAIF), was established within PAC’s long-term business fund. 
This sub-fund contains all the with-profi ts business and all other pension business that was transferred. No new business has been or 
will be written in the sub-fund and the sub-fund is managed to ensure that all the invested assets are distributed to SAIF policyholders 
over the lifetime of SAIF policies. With the exception of certain amounts in respect of the unitised with-profi ts life business, all future 
earnings arising in SAIF are retained for SAIF policyholders. Any excess (defi ciency) of revenue over expense within SAIF during a 
period is attributable to the policyholders of the fund. Shareholders have no interest in the profi ts of SAIF but are entitled to the asset 
management fees paid on this business. 

SAIF with-profi ts policies contain minimum levels of guaranteed benefi t to policyholders. In addition, as mentioned earlier in this 

note, certain pensions products have guaranteed annuity rates at retirement. Should the assets of SAIF be inadequate to meet the 
guaranteed benefi t obligations of the policyholders of SAIF, the PAC long-term fund would be liable to cover any such defi ciency in 
the fi rst instance. The directors believe that the probability of either the PAC long-term fund or the Group’s shareholders’ funds having 
to contribute to SAIF is remote.

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294

Financial statements  Prudential plc Annual Report 2012

H:  Other information on statement of fi  nancial position items continued

H14:  Provisions and contingencies continued

Unclaimed property provision
Jackson has received regulatory enquiries on an industry-wide matter relating to claims settlement practices and compliance with 
unclaimed property laws. Concurrently, some regulators and state legislatures have required and others are considering proposals 
that would require life insurance companies to take additional steps to identify unreported deceased policy and contract holders. 
Additionally, numerous states are contracting with independent fi rms to perform specifi c unclaimed property audits or targeted 
market conduct examinations covering claims settlement practices and procedures for escheating unclaimed property. One such fi rm 
has been contracted by treasury departments of 26 states to perform an examination of the Jackson’s practices for handling unclaimed 
property. Any regulatory audits, related examination activity and internal reviews may result in additional payments to benefi ciaries, 
escheatment of funds deemed abandoned under state laws, administrative penalties and changes in the Jackson’s procedures for the 
identifi cation of unreported claims and handling of escheatable property. 

In 2011, Jackson initiated a project to compare its entire policy master fi le to vendors’ databases of known deaths and accrued 
a £16 million provision for potential claims at 31 December 2011. In 2012, Jackson recognised a charge of £18 million, net of policy 
reserves released upon death, as a result of the project. At 31 December 2012, based on its current analysis, Jackson has accrued 
£17 million for estimated remaining claims that have not yet been positively identifi ed. 

Guarantees and commitments
Guarantee funds in both the UK and the US provide for payments to be made to policyholders on behalf of insolvent life insurance 
companies. These guarantee funds are fi nanced by payments assessed on solvent insurance companies based on location, volume 
and types of business. The Group estimated its reserve for future guarantee fund assessments for Jackson, included within other 
liabilities, to be £31 million at 31 December 2012 (2011: £17 million). Similar assessments for the UK businesses were not signifi cant. 
The directors believe that the reserve is adequate for all anticipated payments for known insolvencies.

At 31 December 2012, Jackson has unfunded commitments of £325 million (2011: £341 million) related to its investments in limited 

partnerships and of £86 million (2011: £77 million) related to commercial mortgage loans. These commitments were entered into in 
the normal course of business and the directors do not expect a material adverse impact on the operations to arise from them.

Jackson owns debt instruments issued by securitisation trusts managed by PPM America. At 31 December 2012, the support 
provided by certain forbearance agreements Jackson entered into with the counterparty to certain of these trusts could potentially 
expose Jackson to maximum losses of £31 million (2011: £71 million), if circumstances allowed the forbearance period to cease. 
Jackson believes that, so long as the forbearance period continues, the risk of loss under the agreements is remote.

The Group has provided other guarantees and commitments to third-parties entered into in the normal course of business but 

the Company does not consider that the amounts involved are signifi cant. 

H15:  Other liabilities

Creditors arising from direct insurance and reinsurance operations
Interest payable
Other items*

Total

2012  £m

2011  £m

1,134 
62 
2,258 

3,454 

970 
67 
212 

1,249 

*  Of the £2,258 million other items as at 31 December 2012, £2,021 million related to liabilities for funds withheld under reinsurance arrangement of the Group’s US 

operations from the purchase of REALIC, as discussed in note I1.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

295

I:   Other notes  

I1:  Acquisition of subsidiaries

a  Acquisition of Reassure America Life Insurance Company (REALIC)
On 4 September 2012, the Group through its indirect wholly-owned subsidiary,  Jackson National Life Insurance Company (JNLI) 
completed the acquisition of 100 per cent issued share capital of SRLC America Holding Corp. (SRLC), and its primary operating 
subsidiary, Reassure America Life Insurance Company (REALIC). The purchase consideration which remains subject to fi nal 
agreement under the terms of the transaction with Swiss Re, is £370 million (US$587 million). The acquisition increases the scale of the 
Group’s life business in the US, helping Jackson to diversify earnings by increasing the amount of income from underwriting activities 
thereby enhancing the quality of earnings in a capital effi cient manner. Immediately prior to the acquisition, SRLC entered into a 
reinsurance arrangement with Swiss Re, the former ultimate parent company facilitating Swiss Re to retain a portion of the REALIC 
business. As collateral for this reinsurance arrangement, REALIC holds £2.1 billion of policy loans, bonds and short-term investments, 
which are offset by a funds withheld liability.  

REALIC was a US-based insurance company whose business model was to acquire, through purchase or reinsurance, closed 

blocks of insurance business, primarily life assurance risks. REALIC did not write new business.   

The purchase consideration paid is equivalent to the fair value of the identifi able acquired assets and liabilities assumed and 

accordingly no goodwill is recognised under IFRS on the date of completion of the acquisition. 

In addition to the purchase consideration, the Group incurred £9 million of acquisition related costs that have been recognised 

as an expense during the year, in the consolidated income statement.

The provisional fair value of the acquired assets and liabilities are shown in the table below.

Identifi  able assets
Intangible assets attributable to shareholders: 
  Acquired value of in-force business

Other non-investment and non-cash assets:
  Reinsurers' share of insurance contract liabilities
  Deferred tax
  Current tax recoverable
  Accrued investment income
  Other debtors

Investments of long-term business and other operations:

Loans
Equity securities and portfolio holdings in unit trusts

  Debt securities

Cash and cash equivalents

 Total identifi  able assets

Identifi  able liabilities
Policyholder liabilities:

Insurance contract liabilities

Other non-insurance liabilities

Total identifi  able liabilities

Net identifi  able assets acquired and liabilities assumed

Purchase consideration

Fair value
 recognised at
 acquisition 
date
£m

 5 

 5,444 
 390 
 44 
 58 
 38 

 2,204 
 69 
 7,177 

 147 

 15,576 

 12,912 

 2,294 

 15,206 

 370 

 370 

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296

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I1:  Acquisition of subsidiaries continued

At the date the fi nancial statement were approved, the fair value of the identifi able acquired assets and liabilities and the consideration 
were subject to fi nalisation. In accordance with accounting guidance for business combinations, the Company will continue to review 
the balance sheet and record required adjustments, for up to a 12 month period following the acquisition close date, in order to refl ect 
updated information on certain accruals, related expenses, or other potential valuation adjustments, if further information becomes 
available about facts and circumstances that existed as of the acquisition date. Any measurement period adjustments determined to 
be material will be applied retrospectively to the acquisition date in the Company’s consolidated fi nancial statements and depending 
on the nature of the adjustment, the Company’s results subsequent to the acquisition period could be affected. 

Reserves were initially valued consistent with existing IFRS guidance. Accordingly, as for the Group’s measurement of Jackson’s 
insurance assets and liabilities, under IFRS 4, a ‘grandfathered’ US GAAP basis has been applied. For instance the traditional products 
were valued using standard modeling techniques with assumptions updated to match current interest rate environment or be 
consistent with Jackson’s assumptions where appropriate.  Base reserves on interest sensitive products were set equal to the account 
value and the reserves accounted for under FASB ASC Subtopic 944-80 Financial Services – Insurance – Separate Accounts (formerly 
SOP 03-1) were adjusted to refl ect Jackson’s assumptions where appropriate. In addition, provision has been made for the effects of 
fair valuing the acquired policyholder liabilities and value of in force business in accordance with IFRS 3. 

Included within the identifi able assets as shown above are loans and other debtors acquired with fair values of £2,204 million and 
£38 million, respectively. These values represent the gross contractual amounts all of which are expected to be collected. The majority 
of the loans of £2,204 million were held to back liabilities for funds withheld under reinsurance arrangements as described above.

The consolidated statement of cash fl ows contains a £224 million net cash outfl ow in respect of this acquisition representing cash 

consideration of £371 million (based on the preliminary purchase price of £417 million with a deferred consideration of £46 million) 
less cash and cash equivalents acquired of £147 million. 

Impact of acquisition on the results of the Group

Revenue

Operating profi t based on longer-term investment returns
Short-term fl uctuations in investment returns
Amortisation of acquisition accounting on the purchase of REALICnote (ii)
Profi t before tax

Actual  £m Estimated  £m

Post 
acquisition
 period from 
4 Sept to 
31 Dec 2012

Full Year
 2012
note (i)

184 

695 

67 
13 
(19)
61 

123 

Notes
(i) 

Estimation of the REALIC business’ contribution to the Group’s consolidated revenue and profi  t before tax for the year if the acquisition had occurred 
on 1 January 2012. In determining these amounts, it has been assumed that the fair value adjustments which arose on the date of acquisition would have 
been the same if the acquisition had occurred on 1 January 2012.

(ii)  The profi  t of £61 million for the period has been determined aft  er a charge of £(19) million for amortisation of acquisition accounting adjustments. 

This charge refl  ects the net eff  ect of:
(a) 

 The diff  erence between the yield on the acquired debt securities (excluding those held to back funds withheld for reinsurance contracts) determined 
by reference to their market value at acquisition as required by the IFRS 3 purchase GAAP purposes and the book yield on a historic GAAP basis; 

(b)  Amortisation of the fair value adjustments on policyholder liabilities; and 
(c)  Amortisation of the acquired value of in-force business. 
This charge has been shown separately within Group’s supplementary analysis of profi  t, as explained in note B1.

b  Acquisition of Thanachart Life Assurance Company Limited
On 5 November 2012, Prudential plc, through its subsidiary Prudential Life Assurance (Thailand) Public Company Limited (Prudential 
Thailand) entered into an agreement to acquire 100 per cent of Thanachart Life Assurance Company Limited (Thanachart Life), 
a wholly-owned life insurance subsidiary of Thanachart Bank Public Company limited (Thanachart Bank). The consideration for 
Thanachart Life is THB 17.5 billion (£352 million at the year end exchange rate) settled in cash on completion, with a further payment 
of THB 0.5 billion (£10 million) payable 12 months after completion, subject to a post-completion adjustment to refl ect the net asset 
value as at the completion date. The transaction is subject to regulatory approval and is expected to close in the fi rst half of 2013. 
Upon completion of the transaction, Thanachart Life will become a wholly-owned subsidiary of Prudential Thailand.

As part of the deal, Prudential Thailand and Thanachart Bank have entered into an agreement to establish an exclusive 15-year 
partnership to develop jointly their bancassurance business in Thailand. This transaction builds on Prudential’s strategy of focusing 
on the highly attractive markets of South-east Asia and is in line with the Group’s multichannel distribution strategy.

 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

297

c  PAC with-profi  ts funds acquisitions

2012:
The PAC with-profi ts fund, via its venture fund holdings and as part of its investment portfolio, has made an acquisition of a joint 
venture, see note H8. There were no acquisitions of subsidiaries made during the year.

2011:
The PAC with-profi ts fund, via its venture fund holdings and as part of its investment portfolio, made acquisitions during the period. 
These were acquisitions for a 100 per cent interest of Earth & Wind Energias Renovables SL, a company which invests in solar panel 
parks, in March 2011 and a 100 per cent interest of Alticom Holdings BV, a company investing in telecommunication towers, in June 
2011. The Earth & Wind portfolio of solar panel parks was further expanded with the acquisition of a 100 per cent interest in 
Promociones Fotovoltaicas Betula SL, Promociones Fotovoltaicas Castanea SL, Promociones Fotovoltaicas Corylus SL and 
Promociones Fotovoltaicas Fagus SL in July 2011 and a 50 per cent controlling interest in Sarinena Solar SL in October 2011.

As these transactions are within the with-profi ts fund, they have no impact on shareholders’ profi t or equity for the year ended 

31 December 2011. The impact on the Group’s consolidated revenue, including investment returns, is not material. Had the 
acquisitions been effected at 1 January 2011, the revenue and profi t of the Group for the year ended 31 December 2011 would not 
have been materially different.

A summary of the consideration, goodwill and net assets acquired relating to these four acquisitions is provided in the table below:

Cash consideration paid

Net assets acquired:

Property, plant and equipment

  Other non-investment and non-cash assets 
  Cash and cash equivalents
  Borrowings attributable to with-profi ts funds
  Derivative liabilities
  Other non-insurance liabilities

Fair value of net assets acquired

Total goodwill arising on acquisition attributable to the with-profi  ts fund 

2011
Total
  £m

67 

190 
16 
14 
(114)
(2)
(49)

55 

12 

I2:  Changes to Group’s holdings

PPM South Africa
On 22 February 2012, M&G completed transactions to (i) exchange bonus share rights for equity holdings with the employees of 
PPM South Africa and (ii) the sale of a 10 per cent holding in the majority of the business to Thesele Group, a minority shareholder, 
for cash. Following these transactions M&G’s majority holding in the business reduced from 75 per cent to 49.99 per cent. Under IFRS 
requirements, the divestment is accounted for as the disposal of the 75 per cent holding and an acquisition of a 49.99 per cent holding 
at fair value resulting in a reclassifi cation of PPM South Africa from a subsidiary to an associate. As a consequence of the IFRS 
application, the transactions gave rise to a gain on dilution of £42 million. This amount is shown separately and  in the Group’s 2012 
supplementary analysis of profi t excluded from the Group’s IFRS operating profi t based on longer-term investment returns. The net 
cash outfl ow arising from this change to the Group’s holdings, as shown in the consolidated statement of cash fl ows, of £23 million, 
comprised the net effect of cash and cash equivalents no longer consolidated and the cash proceeds received.

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298

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I3:  Staff   and pension plans

a  Staff   and employment costs
The average number of staff employed by the Group during the year was:

Business operations:
  Asia operations  
  US operations 
  UK operations  

Total

The costs of employment were:

Business operations:
  Wages and salaries  
Social security costs 
  Other pension costs: 

  Defi ned benefi t schemes*:

  Defi ned benefi t schemes – PSPS†
  Defi ned benefi t schemes – Other schemes*

  Defi ned contribution schemes:

  Defi ned contribution schemes – Domestic 
  Defi ned contribution schemes – Overseas 

Pension actuarial and other (gains) losses charged to income statement*

Total

2012

2011

18,584 
4,000 
5,035 

27,619 

17,001 
3,785 
4,628 

25,414 

2012  £m

2011  £m

2010  £m

1,204 
85 

1,101 
75 

1,052 
69 

17 
21 

12 
35 
(145)
(60)

22 
(34)

12 
29 
(37)
(8)

27 
31 

11 
26 
26 
121 

1,229 

1,168 

1,242 

*  The derivation of these amounts is shown in note (b)(i)4(i).
† Consistent with the derecognition of the Company’s interest in the underlying IAS 19 surplus of Prudential Staff   Pension Scheme (PSPS) as described in note (b)(i)1 

below, the other pension costs for PSPS represents the cash cost of contributions for ongoing service of active members and the unwind of discount on the 
opening provision for defi  cit funding for PSPS.

b  Pension plans

i  Defi  ned benefi  t plans
1  Summary 
The Group asset (liability) in respect of defi ned benefi t pension schemes is as follows:

Underlying economic surplusnote 4(i)
Less: unrecognised surplus and adjustment for obligation under IFRIC 14 

2012  £m

2011  £m

PSPS

1,174 

Other
schemes

(36)

Total

1,138 

Total

1,543 

for defi cit funding (2011 only)note 4(i)

(1,010)

– 

(1,010)

(1,607)

Economic surplus (defi cit) (including investment in Prudential insurance 

policies)note 4(i)

Attributable to:

PAC with-profi ts fund
Shareholder-backed operations

164 

115 
49 

(36)

(37)
1 

128 

78 
50 

(64)

(41)
(23)

Consolidation adjustment against policyholder liabilities for investment 

in Prudential insurance policies

– 

(169)

(169)

(165)

IAS 19 pension asset (liability) on the Group statement of 

fi nancial position*

164 

(205)

(41)

(229)

*  At 31 December 2012, the PSPS pension asset of £164 million and the other schemes’ pension liabilities of £205 million were included within ‘Other debtors’ 
and ‘Provisions’ respectively on the consolidated statement of fi  nancial position. The comparative liabilities of £229 million as at 31 December 2011 were 
included within ‘Provisions’. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

299

The Group’s businesses operate a number of pension schemes. The specifi c features of these plans vary in accordance with the 
regulations of the country in which the employees are located, although they are, in general, funded by the Group and based either 
on a cash balance formula or on years of service and salary earned in the last year or years of employment. The largest defi ned 
benefi t scheme is the principal UK scheme, namely the Prudential Staff Pension Scheme (PSPS), which PSPS accounts for 
86 per cent (2011: 86 per cent) of the underlying scheme liabilities of the Group defi ned benefi t schemes. 

The Group also operates two smaller defi ned benefi t schemes for UK employees in respect of Scottish Amicable and M&G. 
For all three schemes, the projected unit method was used for the most recent full actuarial valuations. There is also a small defi ned 
benefi t scheme in Taiwan with a negligible defi cit. 

Triennial actuarial valuations
Defi ned benefi t schemes in the UK are generally required to be subject to full actuarial valuation every three years in order to 
assess the appropriate level of funding for schemes in relation to their commitments. These valuations include assessments of the 
likely rate of return on the assets held within the separate trustee administered funds. 

The last completed actuarial valuation of PSPS was as at 5 April 2011 by CG Singer, Fellow of the Institute of Actuaries, of 
Towers Watson Limited. This valuation was fi nalised in the fi rst half of 2012 and demonstrated the scheme to be 111 per cent 
funded by reference to the Scheme Solvency Target that forms the basis of the scheme’s funding objective. As a result of this 
valuation, future contributions into the scheme have been reduced to the minimum level of contributions required under the 
scheme rules effective from July 2012. 

Excluding expenses, the contributions fell to approximately £6 million per annum from the £50 million per annum paid 

previously. The new contributions are only for ongoing service of current employees that are active members of the scheme. No 
defi cit type funding is required. Defi cit funding for PSPS, where applicable, as applied in 2011, is apportioned in the ratio of 70/30 
between the PAC with-profi ts fund and shareholder-backed operations following detailed consideration in 2005 of the sourcing 
of previous contributions. Employer contributions for ongoing service of current employees are apportioned in the ratio relevant 
to current activity. In 2012, total contributions paid in the year including expenses were £36 million (2011: £54 million).

The market value of PSPS scheme assets as at the 5 April 2011 valuation was £5,255 million. The actuarial assumptions used 

in determining benefi t obligations and the net periodic benefi t costs for the purposes of the 2011 valuation were as follows:

Rate of increase in salaries
Rate of infl ation:
  Retail Prices Index (RPI)
  Consumer Prices Index (CPI)
Rate of increase of pensions in payment for infl ation:
  Guaranteed (maximum 5%)
  Guaranteed (maximum 2.5%)
  Discretionary 
Expected returns on plan assets

Nil

3.7 
3.0 

3.0 
2.5 
Nil
4.2 

Mortality assumptions:
The tables used for PSPS pensions in payment at 5 April 2011 were:

Base post retirement mortality
For current male (female) pensioners 113% (108%) of the mortality rates of the 2000 series mortality tables (PNMA00/PNFA00), 
published by the Continuous Mortality Investigation Bureau (CMI). 

For male (female) non-pensioners 107% (92%) of the 2000 series rates (PNMA00/PNFA00).

Allowance for future improvements to post retirement mortality
For males (females) 100% (75%) of Medium Cohort subject to a minimum rate of improvement of 2.00% (1.25%) up to the age of 90, 
decreasing linearly to zero by age of 120 with a long-term rate of 1.75% pa (1.5% pa) but adjusted as follows:

 AAAAAAAAAAAAAAAAA period improvements are blended between ages 60 to 80 to the long-term improvement rate over a 15 year period (compared 

with a 20 year period in the core CMI model) and;

 AAAAAAAAAAAAAAAAA cohort improvements are assumed to dissipate over a 30 year period, or by age 90 if earlier (compared with a 40 year period, 

or by age 100 if earlier, in the core CMI model).

The last completed actuarial valuation of the Scottish Amicable Pension Scheme (SAPS) was as at 31 March 2011 by Jonathan 
Seed, Fellow of the Institute and Faculty of Actuaries, of Xafi nity Consulting. This valuation was fi nalised in the second half of 2012 
and demonstrated the scheme to be 85 per cent funded. Based on this valuation, it was agreed with the Trustees that the existing 
level of defi cit funding of £13.1 million per annum continues to be paid into the scheme over the next six years, to eliminate the 
actuarial defi cit. 

The last completed actuarial valuation of the M&G pension scheme was as at 31 December 2011 by Paul Belok, Fellow of the 
Institute and Faculty of Actuaries, of AON Hewitt Limited. This valuation was fi nalised in the second half of 2012 and demonstrated 
the scheme to be 83 per cent funded. Based on this valuation, defi cit funding amounts designed to eliminate the actuarial defi cit 
over a three year period are being made from January 2013 of £18.6 million per annum for the fi rst two years and £9.3 million in the 
third year. This compares to the £10.5 million of defi cit funding paid by the Group in 2012.

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300

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I3:  Staff   and pension plans continued

Summary economic and IAS 19 fi nancial positions
Under the IAS 19 ‘Employee Benefi ts’ valuation basis, the Group applies IFRIC 14, ‘IAS 19 – The Limit on a Defi ned Benefi t Asset, 
Minimum Funding Requirements and their Interaction’. Under IFRIC 14, a surplus is only recognised to the extent that the Company 
is able to access the surplus either through an unconditional right of refund to the surplus or through reduced future contributions 
relating to ongoing service, which have been substantively enacted or contractually agreed. Further, the IFRS fi nancial position 
recorded, refl ects the higher of any underlying IAS 19 defi cit and any obligation for committed defi cit funding where applicable. 

For PSPS, the Group does not have an unconditional right of refund to any surplus of the scheme. Accordingly, prior 

to the fi nalisation of the 5 April 2011 triennial valuation, the Group had not recognised the underlying surplus of PSPS 
(31 December 2011: £1,588 million gross of deferred tax) and had recognised an economic liability for defi cit funding 
(31 December 2011: £19 million gross of deferred tax). 

The underlying IAS 19 surplus for PSPS at 31 December 2012 was £1,174 million. The fi nalisation of the 5 April 2011 triennial 
valuation was accompanied by an agreement with the Trustees that additional defi cit type funding would no longer be necessary 
and furthermore, the level of contributions for ongoing service of current employees was reduced to the minimum level required 
by the scheme rules. As a consequence, a portion of the surplus, being £164 million, is now recognised as recoverable. The 
£164 million represents the present value of the economic benefi ts available from the reductions to future ongoing contributions to 
the scheme. Accordingly, a net surplus of £164 million gross of deferred tax was recognised at 31 December 2012. Of this amount, 
£115 million was allocated to the PAC with-profi ts fund and £49 million was allocated to the shareholders’ fund. 

The IAS 19 defi cit of the Scottish Amicable Pension Scheme at 31 December 2012 was £74 million (31 December 2011: defi cit of 
£55 million) and has been allocated approximately 50 per cent to the PAC with-profi ts fund and 50 per cent to the shareholders’ fund.

The IAS 19 surplus of the M&G pension scheme on an economic basis at 31 December 2012 was £38 million 
(31 December 2011: surplus of £10 million) and is wholly attributable to shareholders. The underlying position on an 
economic basis refl ects the assets (including investments in Prudential insurance policies that are offset against liabilities to 
policyholders on the Group consolidation) and the liabilities of the schemes. As at 31 December 2012, the M&G pension scheme 
has invested £169 million in Prudential insurance policies (31 December 2011: £165 million). After excluding these investments 
that are offset against liabilities to policyholders, the IAS 19 basis position of the M&G pension scheme is a defi cit of £131 million 
(31 December 2011: defi cit of £155 million).

2  Corporate governance
The rules of the Group’s largest pension arrangement, the defi ned benefi t section of PSPS, a fi nal salary scheme, specify that, 
in exercising its investment powers, the Trustee’s objective is to achieve the best overall investment return consistent with the 
security of the assets of the scheme. In doing this, consideration is given to the nature and duration of the scheme’s liabilities. The 
Trustee sets the benchmark for the asset mix, following analysis of the liabilities by the Scheme’s Actuary and, having taken advice 
from the Investment Managers, then selects benchmark indices for each asset type in order to measure investment performance 
against a benchmark return.

The Trustee reviews strategy, the asset mix benchmark and the Investment Managers’ objectives every three years, to coincide 

with the Actuarial Valuation, or earlier if the Scheme Actuary recommends. Interim reviews are conducted annually based on 
changing economic circumstances and fi nancial market levels.

The Trustee sets the general investment policy and specifi es any restrictions on types of investment and the degrees of 
divergence permitted from the benchmark, but delegates the responsibility for selection and realisation of specifi c investments 
to the Investment Managers. In carrying out this responsibility, the Investment Managers are required by the Pensions Act 1995 
to have regard to the need for diversifi cation and suitability of investments. Subject to a number of restrictions contained within 
the relevant asset management agreements, the Investment Managers are authorised to invest in any class of investment asset. 
However, the Investment Managers will not invest in any new class of investment asset without prior consultation with the Trustee.

The Trustee consults the Principal Employer, the Prudential Assurance Company, on these investment principles, but the 

ultimate responsibility for the investment of the assets of the scheme lies with the Trustee.

The investment policies and strategies for the other two UK defi ned benefi t schemes, the M&G Group Pension Scheme and 
the Scottish Amicable Staff Pension Scheme, which are both fi nal salary schemes, follow similar principles, but have different target 
allocations refl ecting the particular requirements of the schemes.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

301

3  Assumptions
The actuarial assumptions used in determining benefi t obligations and the net periodic benefi t costs for the years ended 
31 December were as follows:

Discount rate*
Rate of increase in salaries
Rate of infl ation†
  Retail prices index (RPI)
  Consumer prices index (CPI)
Rate of increase of pensions in payment for infl ation:
  Guaranteed (maximum 5%)
  Guaranteed (maximum 2.5%)‡
  Discretionary‡
Expected returns on plan assets

2012  %

2011  %

4.4 
2.7 

2.7 
2.0 

2.5 
2.5 
2.5 
3.1 

4.7 
2.9 

2.9 
1.9 

2.5 
2.5 
2.5 
5.1 

*  The discount rate has been determined by reference to an ‘AA’ corporate bond index, adjusted where applicable, to allow for the diff  erence in duration 

between the index and the pension liabilities.

† The rate of infl  ation refl  ects the long-term assumption for the UK RPI or CPI depending on the tranche of the schemes. 
‡ The rates of 2.5 per cent are those for PSPS. Assumed rates of increase of pensions in payments for infl  ation for all other schemes are 2.7 per cent in 2012 

(2011: 2.9 per cent).

The calculations are based on current actuarially calculated mortality estimates with a specifi c allowance made for future 
improvements in mortality. The specifi c allowance for 2012 and 2011 is in line with a custom calibration of the 2009 mortality model 
from the Continuous Mortality Investigation Bureau of the Institute and Faculty of Actuaries (CMI). The tables used for PSPS 
immediate annuities in payment at 31 December 2012 and 2011 were:

Male: 108.6 per cent PNMA00 with improvements in line with a custom calibration of the CMI’s 2009 mortality model, with 
a long-term mortality improvement rate of 1.75 per cent per annum; and

Female: 103.4 per cent PNFA00 with improvements in line with a custom calibration of the CMI’s 2009 mortality model, with 
a long-term mortality improvement rate of 1.00 per cent per annum.

The assumed life expectancies on retirement at age 60, based on the mortality table used was:

Retiring today
Retiring in 20 years’ time

2012  years

2011  years

Male

28.0 
30.6 

Female

29.1 
31.2 

Male

27.8 
30.5 

Female

29.0 
31.1 

The mean term of the current PSPS liabilities is around 17 years. 

Using external actuarial advice provided by the scheme actuaries being Towers Watson for the valuation of PSPS, Xafi nity 

Consulting for SAPS and Aon Hewitt Limited for the M&G scheme, the most recent full valuations have been updated to 
31 December 2012, applying the principles prescribed by IAS 19.

4  Group economic and IAS 19 fi  nancial position
This section illustrates the fi nancial position of the Group’s defi ned benefi t pension schemes on an economic basis and the IAS 19 
basis. The underlying position on an economic basis refl ects the assets (including investments in Prudential policies that are offset 
against liabilities to policyholders on the Group consolidation) and the liabilities of the schemes. At 31 December 2012, the 
investments in Prudential insurance policies comprise £123 million (2011: £112 million) for PSPS and £169 million (2011: £165 million) 
for the M&G scheme. 

Separately, the economic fi nancial position also includes the effect of the application of IFRIC 14, ‘IAS 19 – The Limit on a 
Defi ned Benefi t Asset, Minimum Funding Requirements and their Interaction’. For PSPS, where there are constraints in the trust 
deed to prevent the company access, the surplus is not recognised and a liability to additional funding is established, where 
relevant (as previously described). 

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302

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I3:  Staff   and pension plans continued

(i)  Estimated pension scheme defi cit – economic basis
Movements on the pension scheme defi cit (determined on the economic basis) are as follows, with the effect of the application 
of IFRIC 14 being shown separately:

2012  £m

(Charge) credit to income 
statement 

Surplus
 (defi  cit) in 
scheme at 
1 January 
2012 

Operating
 results
 (based on
 longer-term
 investment

 returns)      

Actuarial and 
other gains
 and losses 

Contributions 
paid 

Surplus
 (defi  cit)
 in scheme
 at 31 Dec
 2012  

1,543 
(1,083)

460 
(117)

343 

(1,607)
1,124 

(483)
123 

(360)

(64)
41 

(23)
6 

(17)

(166)
105 

(61)
25 

(36)

136 
(93)

43 
(22)

21 

(30)
12 

(18)
3 

(15)

(311)
222 

(89)
20 

(69)

461 
(322)

139 
(32)

107 

150 
(100)

50 
(12)

38 

72 
(31)

41 
(9)

32 

– 
– 

– 
– 

– 

72 
(31)

41 
(9)

32 

1,138 
(787)

351 
(81)

270 

(1,010)
709 

(301)
69 

(232)

128 
(78)

50 
(12)

38 

All schemes 
Underlying position (without the eff  ect of IFRIC 14)
Surplus
Less: amount attributable to PAC with-profi ts fund

Shareholders' share:
  Gross of tax surplus 
  Related tax

Net of shareholders' tax

Eff  ect of IFRIC 14 
Derecognition of surplus and set up of additional funding 

obligation (1 Jan 2012 only)

Less: amount attributable to PAC with-profi ts fund

Shareholders' share:  
  Gross of tax defi cit
  Related tax

Net of shareholders' tax

With the eff  ect of IFRIC 14 
(Defi cit) surplus
Less: amount attributable to PAC with-profi ts fund

Shareholders' share:
  Gross of tax (defi cit) surplus
  Related tax

Net of shareholders’ tax

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

303

Underlying investments and liabilities of the schemes
On the ‘economic basis’, after including the underlying assets represented by the investments in Prudential insurance policies 
as scheme assets, the plan’s net assets at 31 December comprise the following investments and liabilities:

Equities
Bonds
Properties
Other assetsnote (i)

Total value of assets

2012  £m

2011  £m

PSPS
£m

43 
5,440 
290 
627 

6,400 

Other
schemes 
£m

321 
418 
40 
18 

797 

Total
£m

364 
5,858 
330 
645 

7,197 

%

5 
81 
5 
9 

PSPS
£m

210 
5,547 
297 
378 

100 

6,432 

Other
schemes 
£m

273 
407 
20 
31 

731 

Total
£m

483 
5,954 
317 
409 

7,163 

%

7 
83 
4 
6 

100 

Note
(i) 

The PSPS scheme has entered into a derivatives based strategy to match the duration and infl  ation profi  le of its liabilities. This involved a reallocation 
from other investments to other assets with an interest and infl  ation swap overlay. In broad terms, the scheme is committed to making a series of 
payments related to LIBOR on a nominal amount and in return the scheme receives a series of fi  xed and infl  ation-linked payments which match a 
proportion of its liabilities. As at 31 December 2012, the nominal value of the interest and infl  ation-linked swaps amounted to £0.9 billion (2011: £0.9 billion) 
and £2.0 billion (2011: £2.0 billion) respectively.

(ii)  IAS 19 basis fi nancial position as consolidated
The movements in the pension schemes’ surplus and defi cit between scheme assets and liabilities as consolidated in the fi nancial 
statements were:

PSPS

Other schemes

2012  £m

Asset/
(liability)

(19)

(17)

36 
164 

Plan
 assets 

731 

35 

(17)
36 
12 

Present value
 of benefi  t
 obligations

(776)
(11)
(37)

17 

(26)

Total

Economic
 basis net
surplus
 (defi  cit) 

Adjust for
investments
 in Prudential
 insurance
 policies

(64)
(11)
(2)

(17)

72 
150 

(165)

(8)

(5)

9 

Net defi cit, beginning of year
Current service cost
Other fi nance income
Cash costs and unwind of discount on 

opening provision for defi cit funding 
for PSPS

Benefi t payments
Contributions
Actuarial and other gains and losses
Transfer out of investment in Prudential 

insurance policies

Net surplus (defi cit), end of year 

164 

797 

(833)

128 

(169)

Total

IAS 19
basis net
defi  cit

(229)
(11)
(10)

(17)
– 
72 
145 

9 

(41)

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304

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I3:  Staff   and pension plans continued

PSPS

Other schemes

2011  £m

Provision 
of defi  cit 
funding

(47)

Plan
 assets

653 

41 

(15)
40 
12 

(22)

54 
(4)

Present value
 of benefi  t
 obligations

(826)
(13)

66 
(45)

15 
(1)
28 

Total

Economic
 basis net
surplus
(defi  cit) 

(220)
(13)

66 
(4)

(22)

93 
36 

Adjust for
investments
 in Prudential
 insurance
 policies

(227)

(15)

5 
(21)
1 

92 

Total

IAS 19
basis net
defi  cit

(447)
(13)

66 
(19)

(22)
5 
72 
37 

92 

(19)

731 

(776)

(64)

(165)

(229)

Net defi cit, beginning of year
Current service cost
Negative past service cost (RPI to CPI 

infl ation measure change)

Other fi nance income
Cash costs and unwind of discount on 

opening provision for defi cit funding 
for PSPS

Benefi t payments
Contributions
Actuarial and other gains and losses
Transfer out of investment in Prudential 

insurance policies

Net defi cit, end of year 

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

305

The IAS 19 basis pensions defi cit can be summarised as follows:

Plan assets 
(IAS 19 basis before effect of IFRIC 14):

Equities

  Bonds

Properties
  Other assets

Fair value of plan assets, end 

of year*

Present value of benefi t obligation

Funded status (wholly or partly 

funded)

Present value of unfunded 

obligations (M&G scheme)†

Effect of the application of IFRIC 14 

for pension schemes

Derecognition of PSPS’ surplus
Set up obligation for defi cit funding 

for PSPS 

Adjustment in respect of investment 
of PSPS in Prudential policies

Defi cit recognised in the statement 

of fi nancial position

Experience adjustments:
Experience adjustments on scheme 

liabilities‡ 

Percentage of scheme liabilities at 

2012

2011

2010

2009

2008

£m

%

£m

%

£m

%

£m

%

£m

%

202 
5,728 
330 
645 

5 
84 
5 
6 

336 
5,826 
317 
407 

5 
85 
4 
6 

610 
4,095 
206 
748 

11 
72 
4 
13 

917 
3,587 
278 
442 

18 
69 
5 
8 

875 
2,619 
290 
1,273 

6,905 
(6,059)

100 

6,886 
(5,620)

100 

5,659 
(5,438)

100 

5,224 
(4,951)

100 

5,057 
(4,493)

17 
52 
6 
25 

100 

846 

– 

846

1,266 

– 

1,266 

(1,010)

(1,588)

– 

123 

(41)

(19)

112 

(229)

221 

(254)

(33)

(485)

(47)

118 

(447)

(4) 

314 

(4)

273 

(223)

50 

(513)

(75)

101 

(437)

76 

1.47%

100 

564 

(180)

384 

(728)

(65)

103 

(306)

145 

3.10%

(277)

31 December 

(0.07)%

(5.59)%

(0.07)%

Experience adjustments on scheme 

assets (IAS 19 basis) 

(39)

998 

287 

Percentage of scheme assets at 

31 December 

(0.57)%

14.49%

5.07%

1.91%

(5.48)%

*  The IAS 19 basis plan assets at 31 December 2012 of £6,905 million is diff  erent from the economic basis plan assets of £7,197 million as show in section 4(i) 
above due to the exclusion of investment in Prudential insurance policies of £292 million comprising £123 million for PSPS and £169 million for the M&G 
scheme.

† The M&G pension scheme invests in Prudential insurance policies. On Prudential Group consolidation these assets are eliminated against liabilities in the 

statement of fi  nancial position of UK insurance operations. Up until 2011 all of the M&G scheme assets were invested in this way thus giving rise to an 
unfunded status on a Prudential Group consolidated basis. At 31 December 2012 and 2011, only £169 million (2011: £165 million) out of the M&G scheme assets 
of £297 million (2011: £257 million) was invested in Prudential insurance policies, thereby switching its status to a partly funded scheme.  

‡ The experience adjustments on scheme liabilities in 2011 of £314 million related mainly to the ‘true-up’ refl  ecting improvements in data consequent upon 

the ongoing 2011 triennial valuations of PSPS and the Scottish Amicable pension scheme. The experience adjustments on scheme liabilities in 2008 of a gain 
of £145 million related mainly to the ‘true up’ refl  ecting improvements in data consequent upon the 2008 triennial valuation of PSPS.

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306

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I3:  Staff   and pension plans continued

The long-term expected rate of return has been taken to be the weighted average (by market value) of the long-term expected 
rates of return on each major asset class shown above.

Long-term expected rate of return:

Equity
  Bonds

Properties
  Other assets

Weighted average long-term expected rate of return

2012  %

2011  %

6.8 
3.0 
5.6 
2.0 

3.1 

8.2 
4.6 
6.9 
4.8 

5.1 

The expected rates of return have been determined by reference to long-term expectations, the carrying value of the assets and 
equity and other market conditions at the statement of fi nancial position date.

The actual return on scheme assets was a gain of £189 million (gain of 2011: £1,290 million) on an IAS 19 basis.
None of the scheme assets included shares in Prudential plc or property occupied by the Prudential Group.

(iii)  Credit (charge) to the income statement
The components of the credit (charge) for the net periodic pension cost (comprising amounts attributable to the PAC with-profi ts 
fund and shareholder-backed operations) are as follows:

2012  £m

2011  £m

Pension cost
Current service cost
Past service cost:note (a)
  RPI to CPI infl ation measure change in 2011 

Exceptional discretionary pension increase for PSPS in 2012

Finance (expense) income:

Interest cost
Expected return on assets – IAS 19 basis

Add: expected return on investments of scheme assets in Prudential insurance policies

Expected return on assets – economic basis

Total (charge) credit without the effect of IFRIC 14
Effect of the application of IFRIC 14

Pension cost – economic basisnote (i) above and note (b)
Adjustment for investments in Prudential insurance policiesnote (d)

Pension cost – IAS 19 basis (as recognised in the income statement and referred to in note I3a) 

Actuarial and other gains and losses
Actual less expected return on assets
Losses on changes of assumptions for plan liabilities
Experience (losses) gains on liabilities
Total (charge) credit without the effect of IFRIC 14
Effect of the application of IFRIC 14

Actuarial gains and losses – economic basisnote (i) above and note (c)
Adjustment for investments in Prudential insurance policiesnote (d)

Actuarial gains and losses – IAS 19 basis (as recognised in the income statement and  referred to in 

note I3a) 

Net periodic pension cost (included within acquisition and other operating expenditure in the 

income statement)

(32)

– 
(106)

(263)
227 
8 
235 

(166)
136 

(30)
(8)

(38)

(34)
(273)
(4)
(311)
461 

150 
(5)

145 

107 

(35)

282 
– 

(299)
283 
25 
308 

256 
(229)

27 
(15)

12 

982 
(414)
314 
882 
(846)

36 
1 

37 

49 

 
 
 
 
 
 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

307

Notes
(a) 

Past service cost
– RPI/CPI infl  ation measure change in 2011
During 2011 the Group altered its infl  ation measure basis for future statutory increases to pension payments for certain tranches of its UK defi  ned benefi  t 
pension schemes. This refl  ected the UK Government’s decision to replace the basis of indexation from RPI with CPI. 

The £282 million credit in 2011 shown above comprised £216 million for PSPS and £66 million for other schemes. As noted earlier, the PSPS scheme 
surplus was not recognised for accounting purposes due to the application of IFRIC 14. The £66 million for other schemes was allocated as £24 million to 
PAC with-profi  ts fund and £42 million to shareholders as referred to in note C. 

– Exceptional discretionary pension increase for PSPS in 2012 
During the fi  rst half of 2012, an exceptional discretionary increase to pensions in payment of PSPS was awarded which resulted in a past service cost of 
£106 million. 

As the PSPS scheme surplus is substantially not recognised for accounting purposes, these two items had negligible impact on the Group’s results. 

(b)  Consistent with the derecognition of a substantial portion of the Company’s interest in the underlying IAS 19 surplus of PSPS, the charge to operating 

profi  t based on longer-term investment returns for PSPS refl  ects the cash cost of contributions for ongoing service of active members (2012: £17 million; 
2011: £20 million). In addition, the charge to the operating results also includes a charge for the unwind of discount on the opening provision for defi  cit 
funding for PSPS (2012: £nil; 2011:£2 million).
The net credit (charge) for actuarial and other gains and losses is recorded within the income statement. Within the Group’s supplementary analysis of 
profi  t, the shareholders’ share of actuarial and other gains and losses (ie net of allocation of the share to the PAC with-profi  ts funds) of £50 million as 
shown in note ii above (2011:£21 million) is excluded from operating profi  t based on longer-term investment returns as shown in note  B1.

(c) 

The 2012 actuarial and other gains refl  ects the positive impact of infl  ation rate movements in the period, off  set by lower discount rates as interest rate 

falls, and partial recognition of actuarial surplus in PSPS described above. 

(d)  The adjustments for investments in Prudential insurance policies are consolidation adjustments with no net impact to the operating results.

Total employer contributions expected to be paid into the Group defi ned benefi t schemes for the year ending 31 December 2012 
amounts to £56 million (2011: £94 million).

5  Sensitivity of the pension scheme liabilities to key variables 
The total underlying Group pension scheme liabilities of £6,059 million (2011: £5,620 million) comprise £5,226 million 
(2011: £4,844 million) for PSPS and £833 million (2011: £776 million) for the other schemes. The table below shows the sensitivity 
of the underlying PSPS and the other scheme liabilities at 31 December 2012 and 2011 to changes in discount rates, infl ation rates 
and mortality rates.

Assumption applied

Discount rate

2012

4.4%

2011

Sensitivity change in 
assumption 

4.7% Decrease by 0.2%

Discount rate

4.4%

4.7% Increase by 0.2%

Rate of infl ation 

RPI: 2.7%

RPI: 2.9% RPI: Decrease by 0.2%

CPI: 2.0%

CPI: 1.9% CPI: Decrease by 0.2% 

with consequent 
reduction in 
salary increases
Increase life expectancy

by 1 year

Mortality rate

Impact of sensitivity on 
scheme liabilities on IAS 19 
basis

Increase in scheme
liabilities by:
PSPS
Other schemes
Decrease in scheme
liabilities by:
PSPS
Other schemes
Decrease in scheme 
liabilities by:
PSPS

Other schemes
Increase in scheme
liabilities by:
PSPS
Other schemes

2012

2011

3.3%
4.9%

3.1%
4.6%

3.3%
4.8%

3.1%
4.5%

0.6%

0.6%

4.3%

4.1%

2.6%
2.4%

2.7%
2.4%

The sensitivity of the underlying pension scheme liabilities to changes in discount, infl ation and mortality rates as shown above 
does not directly equate to the impact on the profi t or loss attributable to shareholders or shareholders’ equity due to the effect 
of the application of IFRIC 14 on PSPS and the allocation of a share of the interest in fi nancial position of the PSPS and Scottish 
Amicable schemes to the PAC with-profi ts fund as described above. 

The sensitivity to the changes in the key variables as shown in the table above has no signifi cant impact on the pension costs 
included in the Group’s operating results. This is due to the pension costs charged in each of the periods presented being derived 
largely from market conditions at the beginning of the period. After applying IFRIC 14 and to the extent attributable to 
shareholders, any residual impact from the changes to these variables is refl ected as actuarial gains and losses on defi ned benefi t 
pension schemes within the supplementary analysis of profi ts. 

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308

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I3:  Staff   and pension plans continued

6   Transfer value of PSPS scheme
At 31 December 2012, it is estimated that the assets of the scheme are broadly suffi cient to cover the liabilities of PSPS on a 
‘buy-out’ basis including an allowance for expenses. The ‘buyout’ basis refers to a basis that might apply in the circumstance of 
a transfer to another appropriate fi nancial institution. In making this assessment, it has been assumed that a more conservative 
investment strategy applies together with a more prudent allowance for future mortality improvements and no allowance for 
discretionary pension increases.

ii  Other pension plans
The Group operates various defi ned contribution pension schemes including schemes in Jackson and Asia. The cost of the Group’s 
contributions for continuing operations to these schemes in 2012 was £47 million (2011: £40 million).

I4:  Share-based payments

a  Description of the plans
The Group maintains a number of main share award and share option plans relating to Prudential plc shares, which are described 
below.

(i)  Group Performance Share Plan, previously Restricted Share Plan
The Group Performance Share Plan (GPSP) is the incentive plan in which all executive directors and other senior executives within 
the Group can participate. This scheme was established as a replacement for the Restricted Share Plan (RSP) under which no 
further awards could be made after March 2006. Awards are granted either in the form of a nil cost option, conditional right over 
shares, or such other form that shall confer to the participant an equivalent economic benefi t, with a vesting period of three years. 
The performance measure for the awards is that Prudential’s Total Shareholder Return (TSR) outperforms an index comprising of 
peer companies. Vesting of the awards between each performance point is on a straight-line sliding-scale basis. Participants are 
entitled to the value of reinvested dividends that would have accrued on the shares that vest. Beginning in 2010, newly issued 
shares have been used in settling the awards that vest and are released.

The RSP was, until March 2006, the Group’s long-term incentive plan for executive directors and other senior executives 
designed to provide rewards linked to shareholder return. Each year participants were granted a conditional option to receive 
a number of shares. There was a deferment period of three years, at the end of which the award vested to an extent that depended 
on the performance of the Group’s shares including notional reinvested dividends and on the Group’s underlying fi nancial 
performance. After vesting, the option may be exercised at zero cost at any time, subject to closed period rules, in the balance 
of a 10-year period. Shares are purchased in the open market by a trust for the benefi t of qualifying employees. 

(ii)  Business Unit Performance Plan 
The Business Unit Performance Plan (BUPP) is an incentive plan created to provide a common framework under which awards 
would be made to senior employees in the UK, Jackson and Asia, including the chief executive offi cers. Awards under this plan 
were based on growth in shareholder capital value on the European Embedded Value basis with performance measured over three 
years. All awards made are settled in shares after vesting. Participants are entitled to receive the value of reinvested dividends over 
the performance period for those shares that vest. The growth parameters for the awards are relevant to each region, and vesting 
of the awards between each performance point is on a straight-line sliding-scale basis. Beginning in 2010, newly issued shares 
will be used in settling the awards that vest and are released. The BUPP awards for the UK business unit are based on the same 
relative TSR measure applied to GPSP awards. As a result, awards made under the UK BUPP refl ect those TSR conditions applied 
to GPSP awards.

(iii)  Savings-related options
The Group maintains four share option schemes satisfi ed by the issue of new shares: UK-based executive directors and eligible 
employees are eligible to participate in the Prudential HM Revenue & Customs (HMRC) approved UK savings-related share option 
scheme. Asia-based executive directors and eligible employees can participate in the equivalent International savings-related 
share option scheme. Dublin-based employees are eligible to participate in the Prudential International Assurance sharesave plan 
and Hong Kong-based agents can participate in the non-employee savings-related share option scheme. 

The options are normally exercisable during the six month period following either the third or fi fth anniversary of the start of the 
relevant savings contract. No options may be granted under the schemes if the grant would cause the number of shares which have 
been issued, or which remain issuable pursuant to options granted in the preceding 10 years under the scheme and other share 
option schemes operated by the Company, or which have been issued under any other share incentive scheme of the Company, 
to exceed 10 per cent of the Company’s ordinary share capital at the proposed date of grant.

(iv)  Share Incentive Plan
UK-based executive directors and employees are also eligible to participate in the Company’s HMRC-approved Share Incentive 
Plan (SIP), which allows all UK-based employees to purchase shares of Prudential plc (partnership shares) on a monthly basis out 
of gross salary. For every four partnership shares bought, an additional matching share is awarded, purchased on the open market. 
Dividend shares accumulate while the employee participates in the plan. Partnership shares may be withdrawn from the scheme 
at any time. If the employee withdraws from the plan within fi ve years, the matching shares are forfeit, and if within three years, 
dividend shares are forfeit.

Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

309

(v)  Performance-related share awards
Jackson operates a performance-related share award which, subject to the prior approval of the Jackson Remuneration Committee, 
may grant share awards to eligible Jackson employees in the form of a contingent right to receive shares or a conditional allocation 
of shares. These share awards have vesting periods of four years and are at nil cost to the employee. Award holders do not have any 
right to dividends or voting rights attaching to the shares. The shares are held in the employee share trust in the form of American 
Depository Receipts which are tradable on the New York Stock Exchange. 

(vi)  Long-term Incentive Plan
The Prudential Corporation Asia Long-Term Incentive Plan (PCA LTIP) is an incentive plan created in 2008 for senior employees 
and chief executive offi cers. Awards under this plan will vest after three years subject to the employee being in employment at 
the time of vesting without any performance conditions. Awards are discretionary and on a year-by-year basis determined by 
Prudential’s full year fi nancial results and the employee’s contribution to the business. All awards will be in Prudential shares except 
for countries where share awards are not feasible due to securities and/or tax reasons, where awards will be replaced by the cash 
value of the shares that would otherwise have been transferred. 

(vii)  Annual Incentive Plan
Certain senior executives have Annual Incentive Plans (AIP) with awards paid in cash up to the target level of their plan. The portion 
of any award for above-target performance is made in the form of awards of shares deferred for three years, with the release of 
shares subject to close periods. The shares are held in the employee share trust and shares equivalent to dividends otherwise 
payable will accumulate for the benefi t of award holders during the deferral period up to the release date. 

(viii)  Other Share awards
In addition, there are other share awards, including the Prudential Corporation Asia Deferred Bonus Plan (PCA DBP), Prudential 
Capital Deferred Bonus Plan (PruCap DBP) and other arrangements. There are no performance conditions attaching to these 
deferred bonus plans, and awards vest in full subject to the individual being employed by Prudential at the end of the vesting 
period. The other arrangements relate to various awards that have been made without performance conditions to individual 
employees, typically in order to secure their appointment or ensure retention.

b  Outstanding options and awards 
The following table shows movement in options outstanding under the Group’s share-based compensation plans at 
31 December 2012 and 2011:

Options outstanding under SAYE schemes

Beginning of year:
  Granted

Exercised
Forfeited
  Cancelled
Lapsed

End of year

Options immediately exercisable, end of year

2012

2011

Number
of options 
millions

Weighted
average
exercise
price 
£

Number
of options 
millions

Weighted
average
exercise
price 
£

13.3 
2.4 
(5.7)
(0.2)
(0.2)
(0.2)

9.4 

0.2 

3.55 
6.29 
2.99 
4.29 
4.32 
4.39 

4.54 

3.88 

12.8 
2.1 
(0.6)
(0.2)
(0.4)
(0.4)

13.3 

0.4 

3.4 
4.66 
3.98 
3.17 
3.56 
3.94 

3.55 

4.54 

The weighted average share price of Prudential plc for the year ended 31 December 2012 was £7.69 compared to £6.86 for the 
year ended 31 December 2011.

Movements in share awards outstanding under the Group’s share-based compensation plans relating to Prudential plc shares 

at 31 December 2012 and 2011 were as follows:

Awards outstanding under incentive plans including conditional options

Beginning of year:
  Granted

Exercised
Forfeited
Expired

End of year

2012

2011

Number
of awards 
millions

Number
of awards 
millions

26.7 
8.8 
(9.4)
(1.4)
(1.0)

23.7 

23.9 
10.3 
(4.2)
(0.1)
(3.2)

26.7 

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310

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I4:  Share-based payments continued

The following table provides a summary of the range of exercise prices for Prudential plc options outstanding at 31 December 2012.

Range of exercise prices

Between £2 and £3
Between £4 and £5
Between £5 and £6
Between £6 and £7

Outstanding

Weighted 
average 
remaining 
contractual 
life 
years

2.0 
2.3 
0.6 
3.6 

2.6 

Number
Outstanding
millions 

2.8 
4.1 
0.1 
2.4 

 9.4 

Exercisable

Weighted 
average 
exercise 
prices
£

2.88 
4.61 
5.60 
6.29 

4.54 

Number
exercisable 
millions

 0.1 
0.1 
– 
 – 

 0.2 

Weighted 
average 
exercise 
prices  
£

 2.88 
4.24 
5.67 
–

3.88 

The following table provides a summary of the range of exercise prices for Prudential plc options outstanding at 31 December 2011.

Range of exercise prices

Between £2 and £3
Between £3 and £4
Between £4 and £5
Between £5 and £6

Outstanding

Weighted 
average 
remaining 
contractual 
life 
years

Exercisable

Weighted 
average 
exercise 
prices
£

Number
exercisable 
millions

Weighted 
average 
exercise 
prices  
£

1.6 
0.8 
3.1 
0.9 

2.2 

2.88 
3.73 
4.58 
5.58 

3.55 

–
 – 
0.3 
0.1 

0.4 

 – 
3.43 
4.40 
5.53 

4.54 

Number
Outstanding
millions 

8.2 
 – 
5.0 
0.1 

13.3 

The years shown above for weighted average remaining contractual life include the time period from end of vesting period to 
expiration of contract.

 Fair value of options and awards

c 
The weighted average fair values of Prudential plc options and awards granted during the period are as follows:

2012  £

2011  £

Weighted average fair value

Weighted average fair value

GPSP

3.91 

SAYE
 Options

2.28 

Awards

6.72 

GPSP

3.88 

SAYE
 Options 

2.63 

Awards 

6.28 

The fair value amounts estimated on the date of grant relating to all options including conditional nil cost options above were 
determined using the Black-Scholes and the Monte Carlo option-pricing models using the following assumptions:

Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected option life (years)
Weighted average exercise price (£)
Weighted average share price (£)

2012

2011

GPSP

 – 
33.03 
0.31 
 – 
 – 
6.78 

SAYE
 Options

3.63 
34.33 
0.39 
3.24 
6.29 
8.26 

GPSP

 – 
28.90 
1.32 
 – 
 – 
7.32 

SAYE
 Options 

3.33 
62.67 
0.89 
3.48 
4.66 
6.06 

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

311

Compensation costs for all share-based compensation plans are determined using the Black-Scholes model, Monte Carlo model or 
other market consistent valuation methods. The compensation costs for all awards and options are recognised in net income over the 
plans’ respective vesting periods. The Group uses the Black-Scholes model to value all options and awards other than the GPSP and 
UK BUPP, for which the Group uses a Monte Carlo model in order to allow for the impact of the TSR performance conditions. These 
models are used to calculate fair values for share options and awards at the grant date based on the quoted market price of the stock 
at the measurement date, the amount, if any, that the employees are required to pay, the dividend yield, expected volatility, risk-free 
interest rates and exercise prices. 

For the SAYE options, the expected volatility is based on the market implied volatilities for Prudential shares as quoted on Bloomberg. 

This change (from an estimate based on historic volatility) brings the methodology into line with the approach used to determine the 
volatility for the GPSP and UK BUPP awards. The Prudential specifi c at-the-money implied volatilities are adjusted to allow for the 
different term and discounted exercise price on SAYE options by using information on the  volatility surface of the FTSE 100.

 Risk-free interest rates are UK gilt rates with projections for three-year and fi ve-year terms to match corresponding vesting 
periods. Dividend yield is determined as the average yield over a period of 12 months up to and including the date of grant. For the 
GPSP, volatility and correlation between Prudential and an index constructed from a simple average of the TSR growth of 10 companies 
is required. For grants in 2012, an average index volatility and correlation of 32 per cent and 76 per cent respectively, were used. 
For the GPSP, market implied volatilities are used for both Prudential and the components of the index. Changes to the subjective 
input assumptions could materially affect the fair value estimate.

d  Share-based payment expense charged to the income statement
Total expense recognised in the year in the consolidated fi nancial statements related to share-based compensation is as follows:

Share-based compensation expense
Amount accounted for as equity-settled
Carrying value at 31 December of liabilities arising from share-based payment transactions
Intrinsic value of above liabilities for which rights had vested at 31 December

2012  £m

2011  £m

58 
42 
24 
16 

48 
44 
15 
6 

I5:  Key management remuneration

Key management constitutes the directors of Prudential plc as they have authority and responsibility for planning, directing and 
controlling the activities of the Group.

Total key management remuneration can be broken down in the following table:

Salaries and short-term benefi ts
Post-employment benefi ts
Share-based payments

2012  £

2011  £

13,793,000  12,192,000 
1,189,000 
9,734,000 

1,206,000 
11,787,000 

26,786,000  23,115,000 

Post-employment benefi ts comprise the change in the transfer value of the accrued benefi t relating to directors’ defi ned benefi t 
pension schemes in the year and the total contributions made to directors’ other pension arrangements.

The share-based payments charge is the sum of £7,992,000 (2011: £6,571,000), which is determined in accordance with IFRS 2, 

‘Share-based payments’ (see note I4) and £3,795,000 (2011: £3,163,000) of deferred share awards.

Total key management remuneration includes total directors’ emoluments of £18,505,000 (2011: £16,212,000) as shown in the 

directors’ remuneration table and related footnotes in the directors’ remuneration report, and additional amounts in respect of 
pensions and share-based payments. Further information on directors’ remuneration is given in the directors’ remuneration report.  

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312

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I6:  Fees payable to auditor

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor and its associates for other services:
  Audit of subsidiaries pursuant to legislation
  Audit-related assurance services
  Tax compliance services
  Other assurance services  

Services relating to corporate fi nance transactions

  All other services

Total

2012  £m

2011  £m

2.0 

6.5 
3.2 
0.5 
0.5 
0.4 
1.2 

2.1 

6.1 
2.6 
0.6 
0.5 
0.5 
0.3 

14.3 

12.7 

In addition, there were fees incurred of £0.1 million (2011: £0.1 million) for the audit of pension schemes.

The above audit fees for 2012 and 2011, refl ect the new disclosure requirements of SI2011/2198 – The Companies (Disclosure 

of Auditor Remuneration and Liability Limitation Agreements) (Amendment) Regulations 2011.

The Audit Committee regularly monitors the non-audit services provided to the Group by its auditor and has developed a formal 

Auditor Independence Policy which sets out the types of services that the auditor may provide, consistent with the guidance in 
Sir Robert Smith’s report ‘Audit Committees – Combined Code Guidance’ and with the provisions of the US Sarbanes-Oxley Act.
The Audit Committee annually reviews the auditor’s objectivity and independence.  More information on these issues is given 

in the corporate governance report within this Annual Report. 

I7:  Related party transactions

Transactions between the Company and its subsidiaries are eliminated on consolidation.

In addition, the Company has transactions and outstanding balances with certain unit trusts, Open-Ended Investment Companies 
(OEICs), collateralised debt obligations and similar entities which are not consolidated and where a Group company acts as manager. 
These entities are regarded as related parties for the purposes of IAS 24. The balances are included in the Group’s statement of 
fi nancial position sheet at fair value or amortised cost in accordance with their IAS 39 classifi cations. The transactions are included in 
the income statement and include amounts paid on issue of shares or units, amounts received on cancellation of shares or units and 
paid in respect of the periodic charge and administration fee. Further details of the aggregate assets, liabilities, revenues, profi ts or 
losses and reporting dates of entities considered to be associates under IFRS are disclosed in note H8.

Executive offi cers and directors of the Company may from time to time purchase insurance, asset management or annuity products 

marketed by Group companies in the ordinary course of business on substantially the same terms as those prevailing at the time for 
comparable transactions with other persons.

In 2012 and 2011, other transactions with directors were not deemed to be signifi cant both by virtue of their size and in the context 
of the directors’ fi nancial positions. As indicated above, all of these transactions are on terms broadly equivalent to those that prevail in 
arm’s length transactions.

Apart from these transactions with directors, no director had interests in shares, transactions or arrangements that require 
disclosure, other than those given in the directors’ remuneration report. Key management remuneration is disclosed in note I5.

 
Notes on the Group fi  nancial statements  Prudential plc Annual Report 2012

313

I8:  Subsidiary undertakings

i  Principal subsidiaries
The principal subsidiary undertakings of the Company at 31 December 2012, all wholly owned were:

The Prudential Assurance Company Limited
Prudential Annuities Limited*
Prudential Retirement Income Limited (PRIL)*
M&G Investment Management Limited*
Jackson National Life Insurance Company*
Prudential Assurance Company Singapore (Pte) Limited*

*  Owned by a subsidiary undertaking of the Company.

Main activity

Country of incorporation

Insurance
Insurance
Insurance
Asset management
Insurance
Insurance

England and Wales
England and Wales
Scotland
England and Wales
US
Singapore

Each subsidiary has one class of ordinary shares and operates mainly in its country of incorporation, except for PRIL which operates 
mainly in England and Wales.

Details of all Prudential subsidiaries, joint ventures and associates will be annexed to the next Annual Returns of Prudential plc fi led 

with the UK Registrar of Companies.

ii  Dividend restrictions and minimum capital requirements
Certain Group subsidiaries are subject to restrictions on the amount of funds they may transfer in the form of cash dividends or 
otherwise to the parent company. UK insurance companies are required to maintain solvency margins which must be supported by 
capital reserves and other resources, including unrealised gains on investments. Jackson can pay dividends on its capital stock only 
out of earned surplus unless prior regulatory approval is obtained. Furthermore, without the prior regulatory approval, dividends 
cannot be distributed if all dividends made within the preceding 12 months exceed the greater of Jackson’s statutory net gain from 
operations or 10 per cent of Jackson’s statutory surplus for the prior year. In 2013, the maximum amount of dividends that could be 
paid by the US insurance sub-group, subject to the availability of earned surplus, without prior regulatory approval is US$352 million 
(£216 million) (in 2012: US$411 million (£264 million)). The Group’s subsidiaries in Asia may remit dividends to the Group, in general, 
provided the statutory insurance fund meets the capital adequacy standard required under local statutory regulations and has 
suffi cient distributable reserves. 
  The Group capital position statement for life assurance businesses is set out in note D5, showing the available capital refl ecting 
the excess of regulatory basis over liabilities for each fund or group of companies determined by reference to the local regulation 
of the subsidiaries. In addition, disclosure is also provided in note D5 of the local capital requirement of each of the fund or group 
of companies. 

I9:  Commitments

i  Operating leases
The Group leases various offi ces to conduct its business. Leases in which a signifi cant portion of the risks and rewards of ownership 
are retained by the lessor are classifi ed as operating leases. Payments made under operating leases (net of any incentives received 
from the lessor) are charged to the income statement on a straight-line basis over the period of the lease.

Future minimum lease payments for non-cancellable operating leases fall due during the following 

periods:

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

2012  £m

2011  £m

74 
199 
116 

66 
173 
72 

The total minimum future sublease rentals to be received on non-cancellable operating leases for land and buildings for the 
year ended 31 December 2012 were £18 million (2011: £18 million).

Minimum lease rental payments for the year ended 31 December 2012 of £73 million (2011: £74 million) are included in the 

consolidated income statement.

ii  Capital commitments
The Group has provided, from time to time, certain guarantees and commitments to third parties including funding the purchase 
or development of land and buildings and other related matters. The contractual obligations to purchase or develop investment 
properties at 31 December 2012 were £5 million (2011: £9 million).

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314

Financial statements  Prudential plc Annual Report 2012

I:  Other notes continued

I10:  Cash fl  ows

Structural borrowings of shareholder-fi nanced operations comprise of core debt of the parent company, the PruCap bank loan and 
Jackson surplus notes. Core debt excludes borrowings to support short-term fi xed income securities programmes, non-recourse 
borrowings of investment subsidiaries of shareholder-fi nanced operations and other borrowings of shareholder-fi nanced operations. 
Cash fl ows in respect of these borrowings are included within cash fl ows from operating activities. 

Structural borrowings of with-profi ts operations relate solely to the £100 million 8.5 per cent undated subordinated guaranteed 

bonds which contribute to the solvency base of the Scottish Amicable Insurance Fund (SAIF), a ring-fenced sub-fund of the PAC 
with-profi ts fund. Cash fl ows in respect of other borrowings of with-profi ts funds, which principally relate to consolidated investment 
funds, are included within cash fl ows from operating activities.

I11:  Post balance sheet events

In January 2013, the Company issued US$700 million 5.25 per cent Tier 1 perpetual subordinated capital securities. The proceeds, 
net of costs, were US$689 million. The Company also repaid on maturity, the £250 million Medium-Term Notes 2013, included within 
operational borrowings in note H13 in January 2013. 

 
Parent company fi  nancial statements  Prudential plc Annual Report 2012

315

Balance sheet of the parent company

31 December 2012

Fixed assets
Investments:

Shares in subsidiary undertakings
Loans to subsidiary undertakings

Current assets
Debtors:

Amounts owed by subsidiary undertakings
Deferred tax
Other debtors
Derivative assets
Cash at bank and in hand

Less liabilities: amounts falling due within one year
Commercial paper
Other borrowings
Derivative liabilities
Amounts owed to subsidiary undertakings
Tax payable
Sundry creditors
Accruals and deferred income

Net current (liabilities) assets

Total assets less current liabilities

Less liabilities: amounts falling due aft  er more than one year
Subordinated liabilities
Debenture loans
Other borrowings
Amounts owed to subsidiary undertakings

Total net assets (excluding pension)
Pension asset (net of related deferred tax)

Total net assets (including pension)

Capital and reserves
Share capital
Share premium
Profi t and loss account

Shareholders’ funds

Note

2012  £m

2011  £m

5 
5 

6 

8 

7 
7 
8 

7 
7 
7 

9 

10 
10 
11 

11 

11,929 
1,164 

13,093 

10,902 
1,200 

12,102 

3,208 
47 
3 
3 
193 

3,454 

(1,535)
(450)
(190)
(1,705)
(103)
(19)
(46)

(4,048)

(594)

6,122 
364 
11 
3 
152 

6,652 

(2,706)
(200)
(207)
(1,049)
(198)
(19)
(46)

(4,425)

2,227 

12,499 

14,329 

(2,577)
(549)
(299)
(2,576)

(6,001)

6,498 
38 

6,536 

128 
1,889 
4,519 

6,536 

(2,652)
(549)
(250)
(3,560)

(7,011)

7,318 
39 

7,357 

127 
1,873 
5,357 

7,357 

The fi nancial statements of the parent company on pages 315 to 323 were approved by the Board of directors on 12 March 2013 and 
signed on its behalf. 

Paul Manduca
Chairman 

Tidjane Thiam
Group Chief Executive

Nic Nicandrou
Chief Financial Offi    cer

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316

Financial statements  Prudential plc Annual Report 2012

Notes on the parent company fi  nancial statements

1  Nature of operations

Prudential plc (the Company) is a parent holding company. The Company together with its subsidiaries (collectively, the Group) is 
an international fi nancial services group with its principal operations in Asia, the US and the UK. In Asia, the Group has operations in 
Hong Kong, Malaysia, Singapore, Indonesia and other Asian countries. In the US, the Group’s principal subsidiary is Jackson National 
Life Insurance Company. In the UK, the Group operates through its subsidiaries, primarily The Prudential Assurance Company 
Limited, Prudential Annuities Limited, Prudential Retirement Income Limited and M&G Investment Management Limited. The 
Company is responsible for the fi nancing of each of its subsidiaries.

2  Basis of preparation

The fi nancial statements of the Company, which comprise the balance sheet and related notes, are prepared in accordance with 
Part 15 of the Companies Act 2006, which applies to companies generally. The Company has taken advantage of the exemption under 
Section 408 of the Companies Act 2006 from presenting its own profi t and loss account.

The fi nancial statements are prepared in accordance with applicable accounting standards under UK Generally Accepted Accounting 

Practice (UK GAAP), including Financial Reporting Standards (FRS) and Statements of Standard Accounting Practice (SSAP).

The Company has not prepared a cash fl ow statement on the basis that its cash fl ow is included within the cash fl ow statement in 
the consolidated fi nancial statements. The Company has also taken advantage of the exemption within FRS 29, ‘Financial Instruments: 
Disclosures’, from the requirements of this standard on the basis that the Company’s results are included in the publicly available 
consolidated fi nancial statements of the Group that include disclosures that comply with IFRS 7, ‘Financial Instruments: Disclosures’, 
which is equivalent to FRS 29. 

The Company adopted the ‘Amendment to FRS 29 (IFRS 7) – Financial Instruments: Disclosures – Transfers of Financial Assets’ 

in 2012. The adoption of this amendment did not have an impact on the fi nancial statements of the Company. 

3  Signifi  cant accounting policies

Shares in subsidiary undertakings
Shares in subsidiary undertakings are shown at the lower of cost and estimated realisable value.

Loans to subsidiary undertakings
Loans to subsidiary undertakings are shown at cost, less provisions.

Derivatives
Derivative fi nancial instruments are held to manage interest rate and currency profi les. Derivative fi nancial instruments are carried 
at fair value with changes in fair value included in the profi t and loss account.

Under FRS 26, ‘Financial Instruments: Recognition and Measurement’, hedge accounting is permissible only if certain criteria 
are met regarding the establishment of documentation and continued measurement of hedge effectiveness. For derivative fi nancial 
instruments designated as fair value hedges, the movements in the fair value are recorded in the profi t and loss account with the 
accompanying change in fair value of the hedged item attributable to the hedged risk.

Borrowings
Borrowings are initially recognised at fair value, net of transaction costs, and subsequently accounted for on an amortised cost basis 
using the effective interest method. Under the effective interest method, the difference between the redemption value of the 
borrowing and the initial proceeds, net of transaction costs, is amortised through the profi t and loss account to the date of maturity, 
or, for hybrid debt, over the expected life of the instrument.

Dividends
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are 
approved by shareholders.

Share premium
The difference between the proceeds received on issue of shares and the nominal value of the shares issued is credited to the share 
premium account.

Notes on the parent company fi  nancial statements  Prudential plc Annual Report 2012

317

Foreign currency translation
Foreign currency borrowings that have been used to fi nance or provide a hedge against Group equity investments in overseas 
subsidiaries are translated at year end exchange rates. The impact of these currency translations is recorded within the profi t and loss 
account for the year.

Other assets and liabilities denominated in foreign currencies are also converted at year end exchange rates with the related 

foreign currency exchange gains or losses refl ected in the profi t and loss account for the year.

Tax
Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result of 
taxable operations for the current year. To the extent that losses of an individual UK company are not offset in any one year, they can 
be carried back for one year or carried forward indefi nitely to be offset against profi ts arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of FRS 19, ’Deferred tax’. The Company has 

chosen not to apply the option available of recognising such assets and liabilities on a discounted basis to refl ect the time value of 
money. Except as set out in FRS 19, deferred tax is recognised in respect of all timing differences that have originated but not reversed 
by the balance sheet date. Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they will be 
recovered.

The Group’s UK subsidiaries each fi le separate tax returns. In accordance with UK tax legislation, where one domestic UK company 

is a 75 per cent owned subsidiary of another UK company or both are 75 per cent owned subsidiaries of a common parent, the 
companies are considered to be within the same UK tax group. For companies within the same tax group, trading profi ts and losses 
arising in the same accounting period may be offset for the purposes of determining current and deferred taxes.

Pensions
The Company assumes a portion of the pension surplus or defi cit of the Group’s main pension scheme, the Prudential Staff Pension 
Scheme (PSPS) and applied the requirements of FRS 17, ‘Retirement Benefi ts’ (as amended in December 2006) to its interest in the 
PSPS surplus or defi cit. Further details are disclosed in note 9.

A pension surplus or defi cit is recorded as the difference between the present value of the scheme liabilities and the fair value of 
the scheme assets. The Company’s share of pension surplus is recognised to the extent that the Company is able to recover a surplus 
either through reduced contributions in the future or through refunds from the scheme. 

The assets and liabilities of the defi ned benefi t pension schemes of the Prudential Group are subject to a full triennial actuarial 
valuation using the projected unit method. Estimated future cash fl ows are then discounted at a high quality corporate bond rate, 
adjusted to allow for the difference in duration between the bond index and the pension liabilities where appropriate, to determine 
its present value. These calculations are performed by independent actuaries.

The aggregate of the actuarially determined service costs of the currently employed personnel and the unwind of the discount 
on liabilities at the start of the period, gains and losses on settlements and curtailments, less the expected investment return on the 
scheme assets at the start of the period, is recognised in the profi t and loss account. To the extent that part or all of the Company’s 
interest in the pension surplus is not recognised as an asset, the unrecognised surplus is initially applied to extinguish any past service 
costs, losses on settlements or curtailments that would otherwise be included in the profi t and loss account. Next, the expected 
investment return on the scheme’s assets is restricted so that it does not exceed the total of the current service cost, interest cost 
and any increase in the recoverable surplus. Any further adjustment for the unrecognised surplus is treated as an actuarial gain or loss.
Actuarial gains and losses as a result of the changes in assumptions, the difference between actual and expected investment return 

on scheme assets and experience variances are recorded in the statement of total recognised gains and losses. Actuarial gains and 
losses also include adjustment for unrecognised pension surplus as described above.

Share-based payments
The Group offers share award and option plans for certain key employees and a SAYE plan for all UK and certain overseas employees. 
The share-based payment plans operated by the Group are mainly equity-settled plans with a few cash-settled plans. 

Under FRS 20, ‘Share-based payment’, where the Company, as the parent company, has the obligation to settle the options or 
awards of its equity instruments to employees of its subsidiary undertakings, and such share-based payments are accounted for as 
equity-settled in the Group fi nancial statements, the Company records an increase in the investment in subsidiary undertakings for 
the value of the share options and awards granted with a corresponding credit entry recognised directly in equity. The value of the 
share options and awards granted is based upon the fair value of the options and awards at the grant date, the vesting period and the 
vesting conditions.

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318

Financial statements  Prudential plc Annual Report 2012

Notes on the parent company fi  nancial statements continued

4  Reconciliation from UK GAAP to IFRS

The Company fi nancial statements are prepared in accordance with UK GAAP and the consolidated fi nancial statements are prepared 
in accordance with IFRS as issued by the IASB and endorsed by the EU. The tables below provide a reconciliation between UK GAAP 
and IFRS.

Profi  t aft  er tax
(Loss) profi t for the fi nancial year of the Company in accordance with UK GAAP
IFRS adjustment*

(Loss) profi t for the fi nancial year of the Company (including dividends from subsidiaries) in accordance 

with IFRS

Share in the IFRS result of the Group, net of distributions to the Company†

Profi  t aft  er tax of the Group attributable to shareholders in accordance with IFRS

Net equity
Shareholders’ equity of the Company in accordance with UK GAAP 
IFRS adjustment* 

Shareholders’ equity of the Company in accordance with IFRS 
Share in the IFRS net equity of the Group†

Shareholders' equity of the Group in accordance with IFRS

 2012  £m

2011  £m

(216)
71 

(145)
2,342 

2,197 

3,720 
(5)

3,715 
(2,300)

1,415 

 2012  £m

2011  £m

6,536 
– 

6,536 
3,823 

10,359 

7,357 
(44)

7,313 
1,251 

8,564 

*  ‘IFRS adjustment’ in the above tables represent the diff  erence in the accounting treatment for pension schemes between UK GAAP and IFRS. 
† The ‘shares in the IFRS result and net equity of the Group’ lines represent the Company’s equity in the earnings and net assets of its subsidiaries and associates.

The (loss) profi t for the fi nancial year of the Company in accordance with UK GAAP and IFRS includes dividends declared in the year 
from subsidiary undertakings of £501 million and £4,002 million for the years ended 31 December 2012 and 2011, respectively.

As stated in note 3, under UK GAAP, the Company accounts for its investments in subsidiary undertakings at the lower of cost and 

estimated realisable value. For the purpose of this reconciliation, no adjustment is made to the Company in respect of any valuation 
adjustments to shares in subsidiary undertakings which would be eliminated on consolidation.

5  Investments of the Company

At 1 January
Transfer of investment in subsidiary undertaking
Investment in subsidiary undertaking
Other movements
Foreign exchange movement

At 31 December

 2012  £m

Shares in 
subsidiary 
undertakings 

Loans to 
subsidiary 
undertakings

10,902 
(3,889)
4,930 
(14)
– 

11,929 

1,200 
– 
– 
– 
(36)

1,164 

In January 2012, as part of an internal restructuring, the Company transferred at fair value, interests of £3,889 million in shares in 
a central subsidiary undertaking and £2,007 million of loans to a second such subsidiary to another central subsidiary in exchange 
for shares issued by that subsidiary of £4,930 million, and settlement of an amount owed to that subsidiary of £966 million. No profi t 
or loss arose on the transfer. 

Other movements comprise £6 million in respect of share-based payments refl ecting the value of payments settled by the 
Company for employees of its subsidiary undertakings in 2012 offset by cash of £20 million received from those subsidiaries.

The principal subsidiary undertakings of the Company at 31 December 2012 are disclosed in note I8(i) ‘Subsidiary undertakings – 

Principal subsidiaries’ of the Group fi nancial statements.

Notes on the parent company fi  nancial statements  Prudential plc Annual Report 2012

319

6  Deferred tax asset

Short-term timing differences
Unused deferred tax losses

Total

 2012  £m

 2011  £m

3
44

47

6
358

364

Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all 
available evidence, it can be regarded as more likely than not that there will be suitable taxable profi ts from which the future reversal 
of the underlying temporary differences can be deducted.

For each category of deferred tax asset recognised, its recoverability against forecast taxable profi ts is not signifi cantly impacted 

by expected changes to accounting standards.

The UK government’s tax rate change to 23 per cent has had the effect of reducing the Company’s net deferred tax balance 

at 31 December 2012 by £3 million. The change to 23 per cent is effective from 1 April 2013 but is substantively enacted as at 
31 December 2012. The subsequent proposed rate change to 21 per cent by 1 April 2014 is not expected to have a material effect 
on the deferred tax balance recognised at 31 December 2012.

7  Borrowings

Core structural borrowingsnotes (i) and (v)
Other borrowings:

Commercial paper note (ii)
Floating Rate Notes 2013note (iii)
Medium-Term Notes 2013notes (ii) and (v)
Medium-Term Notes 2015note (ii)

Total borrowings

3,126 

3,201 

Borrowings are repayable as follows:

Within 1 year or on demand
Between 1 and 5 years
After 5 years

Recorded in the balance sheet as:
Subordinated liabilitiesnote (iv)
Debenture loans

– 
– 
3,126 

3,126 

2,577 
549 

3,126 

– 
– 
3,201 

3,201 

2,652 
549 

3,201 

Core structural borrowings

Other borrowings

Total

 2012  £m

 2011  £m

 2012  £m

 2011  £m

 2012  £m

 2011  £m

3,126 

3,201 

– 

– 

3,126 

3,201 

– 
– 
– 
– 

– 
– 
– 
– 

1,535 
200 
250 
299 

2,284 

1,985 
299 
– 

2,284 

2,706 
200 
250 
– 

3,156 

2,906 
250 
– 

3,156 

1,535 
200 
250 
299 

5,410 

1,985 
299 
3,126 

5,410 

2,706 
200 
250 
– 

6,357 

2,906 
250 
3,201 

6,357 

Notes
(i) 

Further details on the core structural borrowings of the Company of £3,126 million (2011: £3,201 million) are provided in note H13 ‘Borrowings’ of the 
Group fi  nancial statements.

(ii)  These borrowings support a short-term fi  xed income securities programme.
(iii)  The Company issued £200 million Floating Rate Notes in 2012 which mature in April 2013. All Notes have been subscribed to by a Group subsidiary and 

accordingly have been eliminated on consolidation in the Group fi  nancial statements. These Notes were originally issued in October 2008 and have been 
reissued upon their maturity.

(iv)  The interests of the holders of the subordinated liabilities are subordinate to the entitlements of other creditors of the Company.
(v) 

In January 2013, the Company issued core structural borrowings of US$700 million 5.25 per cent Tier 1 perpetual subordinated capital securities. 
The proceeds, net of costs, were US$689 million. Also in January 2013, the Company repaid the £250 million Medium-Term Notes 2013 on maturity. 

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320

Financial statements  Prudential plc Annual Report 2012

Notes on the parent company fi  nancial statements continued

8  Derivative fi  nancial instruments

Cross-currency swap
Infl ation-linked swap

Total

 2012  £m

 2011  £m

Fair value 
assets

Fair value 
liabilities

Fair value 
assets 

Fair value
liabilities

3 
– 

3 

– 
190 

190 

3 
– 

3 

– 
207 

207 

Derivative fi nancial instruments are held to manage interest rate and currency profi les. The change in fair value of the derivative 
fi nancial instruments of the Company was a gain before tax of £17 million (2011: loss before tax of £75 million).

The derivative fi nancial instruments are valued internally using standard market practices. In accordance with the Company’s risk 
management framework, all internally generated valuations are subject to independent assessment against external counterparties’ 
valuations.

9  Pension scheme fi  nancial position

The majority of UK Prudential staff are members of the Group’s pension schemes. The largest scheme is the Prudential Staff Pension 
Scheme (the ‘Scheme’) which is primarily a closed defi ned benefi t scheme. 

For the purpose of preparing consolidated fi nancial statements, the Group applies IFRS basis accounting including IAS 19, 

‘Employee Benefi ts’ as described further in note I3 ‘Staff and pension plans’ of the Group fi nancial statements (note I3). Although the 
individual accounts of the Company continue to follow UK GAAP, the disclosures under FRS 17, ‘Retirement Benefi ts’ are aligned with 
IAS 19. 

At 31 December 2005, the allocation of surpluses and defi cits attaching to the Scheme between the Company and the unallocated 

surplus of the The Prudential Assurance Company Limited (PAC) with-profi ts fund was apportioned in the ratio 30/70 following 
detailed consideration of the sourcing of previous contributions. This ratio was applied to the base defi cit position at 1 January 2006 
and for the purpose of determining the allocation of the movements in that position up to 31 December 2012. The FRS 17 service 
charge and ongoing employer contributions are allocated by reference to the cost allocation for current activity.

The last completed triennial actuarial valuation of the Scheme was as at 5 April 2011. Further details on the results of this valuation 
and the total employer contributions to the Scheme for the year are provided in note I3, together with the key assumptions adopted, 
including mortality assumptions.

Using external actuarial advice provided by the professionally qualifi ed actuaries, Towers Watson, for the valuation of the Scheme, 
the most recent full valuations have been updated to 31 December 2012 applying the principles prescribed by FRS 17. The long-term 
expected rates of return have been determined after applying due consideration to the requirements of paragraph 54 of FRS 17, in 
particular, taking account of the values of the assets, and are set out below:

Equities
Bonds
Properties
Other assets

Weighted average long-term expected rate of return

Prospectively
 for 2013  %

2012  %

2011  %

6.7 
2.8 
5.5 
2.0 

2.9 

6.8 
3.0 
5.55 
2.0 

3.1 

8.2 
4.6 
6.9 
4.75 

5.1 

Notes on the parent company fi  nancial statements  Prudential plc Annual Report 2012

321

The assets and liabilities of the Scheme were:

Equities
Bonds
Properties
Other assets

Total value of assets
Present value of Scheme 

liabilities

Underlying surplus in the 

Scheme 

Surplus in the Scheme 
recognised by the 
Company

Amounts refl ected in the 
balance sheet of the 
Company, net of 
deferred tax

31 Dec 2012

31 Dec 2011

31 Dec 2010

31 Dec 2009

31 Dec 2008

£m 

% 

£m 

% 

£m 

% 

£m 

% 

£m 

% 

 43 
 5,440 
 290 
 627 

 0.7 
 81.2 
 4.5 
 13.6 

 210 
 5,547 
 297 
 378 

 3.3 
 86.2 
 4.6 
 5.9 

548 
3,864 
199 
740 

 10.3 
 72.2 
 3.7 
 13.8 

830 
3,406 
272 
441 

 16.8 
 68.8 
 5.5 
 8.9 

823 
2,430 
283 
1,267 

 17.1 
 50.6 
 5.9 
 26.4 

 6,400 

 100.0 

 6,432 

 100.0 

5,351 

 100.0 

4,949 

 100.0 

4,803 

 100.0 

(5,226)

(4,844)

(4,866)

(4,436)

(4,075)

1,174 

1,588 

485 

513 

728 

 49 

 38 

 52 

 39 

56 

41 

52 

37 

50 

36 

The surplus in the Scheme recognised in the balance sheet of the Company represents the element of the amount which is recoverable 
through reduced future contributions and is net of the apportionment to the PAC with-profi ts fund.

Underlying Scheme liabilities and assets
The change in the present value of the underlying Scheme liabilities and the change in the fair value of the underlying Scheme assets 
are as follows:

Present value of Scheme liabilities, at 1 January
Current service cost
Past service cost*
Interest cost
Employee contributions
Actuarial losses 
Benefi t payments

Present value of Scheme liabilities, at 31 December

 2012  £m

 2011  £m

4,844 
21 
106 
227 
1 
252 
(225)

5,226 

4,866 
22 
(216)
254 
1 
131 
(214)

4,844 

*  The past service cost in 2012 of £106 million resulted from an exceptional discretionary increase to pensions in payment of the Scheme awarded during the year. 
The negative past service cost in 2011 of £216 million related to the eff  ect of the change of the basis of indexation from Retail Price Index to Consumer Price Index.

Fair value of Scheme assets, at 1 January
Expected return on Scheme assets
Employee contributions
Employer contributions†
Actuarial (losses) gains
Benefi t payments

Fair value of Scheme assets, at 31 December

† The contributions include defi  cit funding, ongoing service contributions and expenses.

 2012  £m

 2011  £m

6,432 
201 
1 
36 
(45)
(225)

6,400 

5,351 
267 
1 
54 
973 
(214)

6,432 

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322

Financial statements  Prudential plc Annual Report 2012

Notes on the parent company fi  nancial statements continued

9  Pension scheme fi  nancial position continued

Pension (charge) credit and actuarial (losses) gains of the Scheme and attributable to the Company
The pension (charge) credit of the Scheme and the charge recognised in the Company’s profi t and loss account are as follows:

Pension (charge) credit:

Operating charge:

Current service cost
Past service cost

Finance (expense) income:

Interest on Scheme liabilities
Expected return on Scheme assets

Total pension (charge) credit of the Scheme

 2012  £m

 2011  £m

(21)
(106)

(227)
201 
(26)

(153)

(22)
216 

(254)
267 
13 

207 

Pension charge attributable to the Company

(53)

(10)

The pension charge attributable to the Company is net of the apportionment to the PAC with-profi ts fund and is related to the surplus 
recognised on the balance sheet of the Company. In 2011, an amount of £65 million was applied to extinguish the negative past service 
cost attributable to the Company from the unrecognised portion of the pension surplus at 31 December 2011. No adjustment was 
made to the pension charge in 2012 relating to the unrecognised portion of the Scheme’s surplus.

Actuarial (losses) gains:

 2012  £m

 2011  £m

 2010  £m

 2009  £m

 2008  £m

Actual less expected return on Scheme assets (1% (2011: 15%) 

(2010: 5%) (2009: 2%) (2008: 5%) of assets)

Experience (losses) gains on Scheme liabilities (0% (2011: 6%) 

(2010: 0%) (2009: 1%) (2008: 3%) of liabilities)

Changes in assumptions underlying the present value of 

Scheme liabilities

Total actuarial (losses) gains (6% (2011: 17%) (2010: 2%) 

(2009: 5%) (2008: 2%) of the present value of 
Scheme liabilities)

Actuarial gains (losses) attributable to the Company before tax

(45)

(19)

973 

295 

275 

1 

85 

59 

(259)

127 

(233)

(426)

(370)

(374)

200 

(297)

35 

842 

(16)

(94)

(14)

(230)

(3)

68 

(143)

The total actual return on Scheme assets was a gain of £156 million (2011: £1,240 million).

The experience gains on Scheme liabilities in 2011 of £295 million related mainly to the ‘true-up’ refl ecting improvements in data 

consequent upon the 2011 triennial valuation of the Scheme. Similarly, the experience gains of £127 million in 2008 were related 
mainly to the improvements in the data consequent to the 2008 triennial valuation.

The actuarial gains (losses) attributable to the Company are net of the apportionment to the PAC with-profi ts fund and are related 
to the surplus recognised in the balance sheet of the Company. In 2012, the actuarial losses attributable to the Company included an 
amount credited of £124 million (2011: amount charged of £268 million) for the adjustment to the unrecognised portion of surplus 
which has not been deducted from the pension charge.

The actuarial gains before tax of £35 million (2011: losses of £16 million) attributable to the Company are recorded in the statement 

of total recognised gains and losses. Cumulative actuarial gains as at 31 December 2012 amount to £93 million (2011: £58 million). 

Total employer contributions expected to be paid into the Scheme for the year ending 31 December 2013 amount to £11 million, 

refl ecting the annual accrual cost and expenses. 

 
Notes on the parent company fi  nancial statements  Prudential plc Annual Report 2012

323

10  Share capital and share premium

A summary of the ordinary shares in issue and the options outstanding to subscribe for the Company’s shares at 31 December 2012 
is set out in note H11 ‘Shareholders’ equity: share capital, share premium and reserves’ of the Group fi nancial statements.

11  Profi  t of the Company and reconciliation of the movement in shareholders’ funds

The loss after tax of the Company for the year was £216 million (2011: profi t of £3,720 million). After dividends of £655 million 
(2011: £642 million), actuarial gains net of tax in respect of the pension scheme of £27 million (2011: losses of £12 million) and 
share-based payment credits of £6 million (2011: £7 million), retained profi t at 31 December 2012 amounted to £4,519 million 
(2011: £5,357 million). Retained profi t includes £2,734 million relating to gains made by an intermediate holding company following 
the transfer at fair value of certain of its subsidiaries to other parts of the Group as part of an internal restructuring exercise in 2011. 
Because the gains relate to intragroup transactions, the amount of £2,734 million is not able to be regarded as part of the distributable 
reserves of the parent company. Under English company law, Prudential may pay dividends only if suffi cient distributable reserves 
of the Company are available for the purpose and if the amount of its net assets is greater than the aggregate of its called up share 
capital and undistributable reserves (such as for example the share premium account) and the payment of the dividend does not 
reduce the amount of its net assets to less than that aggregate. At 31 December 2012, the UK GAAP retained earnings of the holding 
company from which distributable reserves may be derived were £4,519 million.

A reconciliation of the movement in shareholders’ funds of the Company for the years ended 31 December 2012 and 2011 

is given below:

(Loss) profi t for the year note 4
Dividends

Actuarial gains (losses) recognised in respect of the pension scheme, net of related tax note 9
Share-based paymentsnote 5
New share capital subscribed

Net (decrease) increase in shareholders' funds
Shareholders' funds at beginning of year

Shareholders' funds at end of year note 4

12  Other information

 2012  £m

 2011  £m

(216)
(655)

(871)
27 
6 
17 

(821)
7,357 

6,536 

3,720 
(642)

3,078 
(12)
7 
17 

3,090 
4,267 

7,357 

a 

b 

c 
d 

e 

 Information on directors’ remuneration is given in the directors’ remuneration report section of this Annual Report and note I5 
‘Key management remuneration’ of the Group fi nancial statements. 
 Information on transactions of the directors with the Group is given in note I7 ‘Related party transactions’ of the Group fi nancial 
statements. 
 The Company employs no staff.
 Fees payable to the Company’s auditor for the audit of the Company’s annual accounts were £0.1 million (2011: £0.1 million) and 
for other services were £0.6 million (2011: £nil). 
In certain instances the Company has guaranteed that its subsidiaries will meet their obligations when they fall due for payment.

13  Post balance sheet events

In January 2013, the Company issued US$700 million 5.25 per cent Tier 1 perpetual subordinated capital securities. The proceeds, 
net of costs, were US$689 million. Also in January 2013, the Company repaid £250 million Medium-Term Notes 2013 on maturity.
Subject to shareholders’ approval, in May 2013 the Company will pay a fi nal dividend for the year ended 31 December 2012. 

Further details are provided in note B3 ‘Dividends’ of the Group fi nancial statements.

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324

Financial statements  Prudential plc Annual Report 2012

Statement of directors’ responsibilities in respect of the 
annual report and the fi  nancial statements 

The directors are responsible for preparing the 
Annual Report and the Group and parent company 
fi  nancial statements in accordance with applicable 
law and regulations.

Company law requires the directors to prepare Group and parent 
company fi nancial statements for each fi nancial year. Under that 
law the directors are required to prepare the Group fi nancial 
statements in accordance with International Financial Reporting 
Standards (IFRS) as adopted by the European Union (EU) and 
applicable law and have elected to prepare the parent company 
fi nancial statements in accordance with UK Accounting 
Standards and applicable law (UK Generally Accepted 
Accounting Practice).

Under company law the directors must not approve the fi nancial 
statements unless they are satisfi ed that they give a true and fair 
view of the state of affairs of the Group and parent company and 
of their profi t or loss for that period. In preparing each of the 
Group and parent company fi nancial statements, the directors 
are required to:

 AAAAAAAAAAAAAAAA Select suitable accounting policies and then apply them 

consistently;

 AAAAAAAAAAAAAAAA Make judgements and estimates that are reasonable and 

prudent;

 AAAAAAAAAAAAAAAA For the Group fi nancial statements, state whether they have 

been prepared in accordance with IFRS as adopted by the EU;

 AAAAAAAAAAAAAAAA For the parent company fi nancial statements, state whether 
applicable UK Accounting Standards have been followed, 
subject to any material departures disclosed and explained 
in the parent company fi nancial statements; and 

 AAAAAAAAAAAAAAAA Prepare the fi nancial statements on the going concern basis 
unless it is inappropriate to presume that the Group and the 
parent company will continue in business.

The directors are responsible for keeping adequate accounting 
records that are suffi cient to show and explain the parent 
company’s transactions and disclose with reasonable accuracy 
at any time the fi nancial position of the parent company and 
enable them to ensure that its fi nancial statements comply with 
the Companies Act 2006. They have general responsibility for 
taking such steps as are reasonably open to them to safeguard 
the assets of the Group and to prevent and detect fraud and 
other irregularities.

Under applicable law and regulations, the directors are also 
responsible for preparing a directors’ report, directors’ 
remuneration report and corporate governance statement that 
comply with that law and those regulations.

The directors are responsible for the maintenance and integrity 
of the corporate and fi nancial information included on the 
Company’s website. Legislation in the UK governing the 
preparation and dissemination of fi nancial statements may differ 
from legislation in other jurisdictions.

The directors of Prudential plc, whose names and positions 
are set out on pages 88 to 92 confi rm that to the best of their 
knowledge:

 AAAAAAAAAAAAAAAAA The fi nancial statements, prepared in accordance with the 
applicable set of accounting standards, give a true and fair 
view of the assets, liabilities, fi nancial position and profi t or 
loss of the Company and the undertakings included in the 
consolidation taken as a whole; and 

 AAAAAAAAAAAAAAAAA The directors’ report includes a fair review of the development 

and performance of the business and the position of the 
Company and the undertakings included in the consolidation 
taken as a whole, together with a description of the principal 
risks and uncertainties that they face.

Statement of directors’ responsibilities/Independent auditor’s report  Prudential plc Annual Report 2012

325

Independent auditor’s report to the members of Prudential plc

We have audited the fi  nancial statements of Prudential 
plc for the year ended 31 December 2012 set out on 
pages 147 to 323. The fi  nancial reporting framework 
that has been applied in the preparation of the Group 
fi  nancial statements is applicable law and 
International Financial Reporting Standards (IFRSs) as 
adopted by the EU. The fi  nancial reporting framework 
that has been applied in the preparation of the parent 
company fi  nancial statements is applicable law and 
UK Accounting Standards (UK Generally Accepted 
Accounting Practice).

This report is made solely to the Company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might 
state to the Company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Company and 
the Company’s members, as a body, for our audit work, for this 
report, or for the opinions we have formed.

Respective responsibilities of directors and auditor 
As explained more fully in the Directors’ Responsibilities 
Statement set out on page 324, the directors are responsible for 
the preparation of the fi nancial statements and for being satisfi ed 
that they give a true and fair view. Our responsibility is to audit, 
and express an opinion on, the fi nancial statements in accordance 
with applicable law and International Standards on Auditing 
(UK and Ireland). Those standards require us to comply with the 
Auditing Practices Board’s (APB’s) Ethical Standards for Auditors.

Scope of the audit of the fi  nancial statements 
A description of the scope of an audit of fi nancial statements is 
provided on the APB’s website at www.frc.org.uk/apb/scope/ 
private.cfm

Opinion on fi  nancial statements
In our opinion:

 AAAAAAAAAAAAAAAAAAA The fi nancial statements give a true and fair view of the state 
of the Group’s and of the parent company’s affairs as at 
31 December 2012 and of the Group’s profi t for the year then 
ended; 

 AAAAAAAAAAAAAAAAAAA The Group fi nancial statements have been properly prepared 

in accordance with IFRSs as adopted by the EU;

 AAAAAAAAAAAAAAAAAAA The parent company fi nancial statements have been properly 

prepared in accordance with UK Generally Accepted 
Accounting Practice; and

 AAAAAAAAAAAAAAAAAAA The fi nancial statements have been prepared in accordance 
with the requirements of the Companies Act 2006; and, 
as regards the Group fi nancial statements, Article 4 of the 
IAS Regulation.

Opinion on other matters prescribed by the Companies 
Act 2006
In our opinion:

 AAAAAAAAAAAAAAAAAA The part of the Directors’ Remuneration Report to be audited 

has been properly prepared in accordance with the 
Companies Act 2006; and

 AAAAAAAAAAAAAAAAAA The information given in the Directors’ Report for the fi nancial 

year for which the fi nancial statements are prepared is 
consistent with the fi nancial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following:

Under the Companies Act 2006 we are required to report 
to you if, in our opinion:

 AAAAAAAAAAAAAAAAAA Adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have 
not been received from branches not visited by us; or
 AAAAAAAAAAAAAAAAAA The parent company fi nancial statements and the part of 
the Directors’ Remuneration Report to be audited are not 
in agreement with the accounting records and returns; or
 AAAAAAAAAAAAAAAAAA Certain disclosures of directors’ remuneration specifi ed 

by law are not made; or

 AAAAAAAAAAAAAAAAAA We have not received all the information and explanations 

we require for our audit.

Under the Listing Rules we are required to review:

 AAAAAAAAAAAAAAAAAA The directors’ statement, set out on page 110, in relation 

to going concern;

 AAAAAAAAAAAAAAAAAA The part of the Corporate Governance Statement set out in 

the Governance report relating to the Company’s compliance 
with the nine provisions of the UK Corporate Governance 
Code specifi ed for our review; and 

 AAAAAAAAAAAAAAAAAA Certain elements of the report to shareholders by the Board 

on directors’ remuneration.

Rees Aronson
Senior Statutory Auditor 

for and on behalf of KPMG Audit Plc, Statutory Auditor
Chartered Accountants
London

12 March 2013

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326

Financial statements  Prudential plc Annual Report 2012

European Embedded Value (EEV) basis results 

Operating profi  t based on longer-term investment returnsnote (i)

Results analysis by business area

Asia operations
New business
Business in force

Long-term business
Eastspring Investments
Development expenses

Total

US operations
New business
Business in force

Long-term business
Broker-dealer and asset management

Total

UK operations
New business
Business in force

Long-term business
General insurance commission

Total UK insurance operations
M&G

Total

Other income and expenditure
Investment return and other income
Interest payable on core structural borrowings
Corporate expenditure
Unwind of expected asset management marginnote (ii)

Total

RPI to CPI infl ation measure change on defi ned benefi t pension schemesnote (iii)
Solvency II implementation costsnote (iv)
Restructuring costsnote (iv)

Operating profi  t based on longer-term investment returnsnote (i)

Analysed as profi  ts (losses) from:
New business
Business in force

Long-term business
Asset management
Other results

Total

Note

2012  £m

2011  £m
note (v)

2
3

2
3

2
3

2
3

1,266 
694 

1,960 
75 
(7)

2,028 

873 
737 

1,610 
39 

1,649 

313 
553 

866 
33 

899 
371 

1,076 
688 

1,764 
80 
(5)

1,839 

815 
616 

1,431 
24 

1,455 

260 
593 

853 
40 

893 
357 

1,270 

1,250 

13 
(280)
(231)
(56)

(554)

– 
(50)
(22)

22 
(286)
(219)
(53)

(536)

45 
(56)
(19)

4,321 

3,978 

2,452 
1,984 

4,436 
485 
(600)

4,321 

2,151 
1,897 

4,048 
461 
(531)

3,978 

European Embedded Value (EEV) basis results  Prudential plc Annual Report 2012

327

Notes
(i) 

EEV basis operating profi  t based on longer-term investment returns excludes the recurrent items of short-term fl  uctuations in investment returns, the mark 
to market value movements on core borrowings, the shareholders’ share of actuarial and other gains and losses on defi  ned benefi  t pension schemes, and the 
eff  ect of changes in economic assumptions. In addition for 2012, operating profi  t excludes the gain arising on the acquisition of REALIC and the dilution of 
the Group’s holding in PPM South Africa. The amounts for these items are included in total EEV profi  t attributable to shareholders. The Company believes 
that operating profi  t, as adjusted for these items, better refl  ects underlying performance. Profi  t before tax and basic earnings per share include these items 
together with actual investment returns. 

(ii)  The value of future profi  ts or losses from asset management and service companies that support the Group’s covered insurance businesses are included 

in the profi  ts for new business and the in-force value of the Group’s long-term business. The results of the Group’s asset management operations include the 
profi  ts from the management of internal and external funds. For EEV basis reporting, Group shareholders’ other income is adjusted to deduct the unwind 
of the expected margin for the year arising from the management of the assets of the covered business (as defi  ned in note 1(a)) by the Group’s asset 
management businesses. The deduction is on a basis consistent with that used for projecting the results for covered insurance business. Group operating 
profi  t accordingly includes the variance between actual and expected profi  t in respect of management of the covered business assets.

(iii)  During 2011, the Group altered its infl  ation measure basis for future statutory increases to pension payments for certain tranches of its UK defi  ned benefi  t 
pension schemes. This refl  ected the UK Government’s decision to replace the basis of indexation from RPI with CPI. This resulted in a credit to operating 
profi  t for 2011 on an IFRS basis of £42 million and an additional £3 million recognised on the EEV basis.

(iv)  Restructuring costs comprise the charge of £(19) million recognised on an IFRS basis and an additional £(3) million recognised on the EEV basis for the 
shareholders’ share of restructuring costs incurred by the PAC with-profi  ts fund. Solvency II implementation costs comprise the charge of £(48) million 
recognised on an IFRS basis and an additional £(2) million recognised on the EEV basis.
The comparative results have been prepared using previously reported average exchange rates for the year.

(v) 

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328

Financial statements  Prudential plc Annual Report 2012

European Embedded Value (EEV) basis results continued

Summarised consolidated income statement

Operating profi  t based on longer-term investment returns
Asia operations
US operations
UK operations:

UK insurance operations
M&G

Other income and expenditure
RPI to CPI infl ation measure change on defi ned benefi t pension schemes
Solvency II implementation costs
Restructuring costs

Operating profi  t based on longer-term investment returns
Short-term fl uctuations in investment returns
Mark to market value movements on core borrowings
Shareholders’ share of actuarial and other gains and losses on defi ned benefi t 

pension schemes

Effect of changes in economic assumptions
Gain on dilution of Group’s holdings
Gain on acquisition of REALIC

Profi  t before tax attributable to shareholders (including actual investment returns)
Tax attributable to shareholders’ profi t

Profi  t for the year

Attributable to:

Equity holders of the Company
Non-controlling interests

Profi  t for the year

Earnings per share (in pence)

Note

2012  £m

2011  £m

2,028 
1,649 

899 
371 
1,270 
(554)
– 
(50)
(22)

4,321 
538 
(380)

62 
(16)
42 
453 

5,020 
(1,207)

3,813 

3,813 
– 

3,813 

1,839 
1,455 

893 
357 
1,250 
(536)
45 
(56)
(19)

3,978 
(907)
(14)

23 
(158)
–
–

2,922 
(776)

2,146 

2,142 
4 

2,146 

6
10

7
8
4
5

12

Based on operating profi t including longer-term investment returns, after related tax and 

non-controlling interests of £3,176 million (2011: £2,930 million)
Based on profi t after tax and non-controlling interests of £3,813 million 

(2011: £2,142 million)

Note

2012

2011

13

13

125.0p

115.7p

150.1p

84.6p

Dividends per share (in pence)

Dividends relating to reporting year:

Interim dividend 
Final dividend 

Total

Dividends declared and paid in reporting year:

Current year interim dividend
Final dividend for prior year

Total

2012

2011

 8.40p 
20.79p 

29.19p 

 8.40p 
17.24p 

25.64p 

7.95p 
17.24p 

25.19p 

7.95p 
17.24p 

25.19p 

European Embedded Value (EEV) basis results  Prudential plc Annual Report 2012

329

Movement in shareholders’ equity (excluding non-controlling interests)

Profi t for the year attributable to equity shareholders 
Items taken directly to equity:

Exchange movements on foreign operations and net investment hedges:

Exchange movements arising during the year

  Related tax
Dividends
New share capital subscribed 
Reserve movements in respect of share-based payments
Treasury shares:
  Movement in own shares in respect of share-based payment plans
  Movement in Prudential plc shares purchased by unit trusts consolidated under IFRS
Mark to market value movements on Jackson assets backing surplus and required capital:
  Mark to market value movements arising during the year
  Related tax

Note

2012  £m

2011  £m

3,813 

2,142 

(467)
(2)
(655)
17 
42 

(13)
36 

53 
(18)

(90)
(68)
(642)
17 
44 

(30)
(5)

96 
(34)

Net increase in shareholders’ equity
Shareholders’ equity at beginning of year (excluding non-controlling interests)

Shareholders’ equity at end of year (excluding non-controlling interests)

11
11

11

2,806 
19,637 

22,443 

1,430 
18,207 

19,637 

Comprising:  

Asia operations:

Net assets of operations
Acquired goodwill

US operations:

Net assets of operations
Acquired goodwill

UK insurance operations:

Net assets of operations

M&G:

Net assets of operations
Acquired goodwill

Other operations:

Holding company net borrowings 

at market  value

  Other net assets 

Shareholders’ equity at end of year 

(excluding non-controlling interests)

Representing:

Net assets (liabilities)
Acquired goodwill

31 December 2012  £m

31 December 2011  £m

Long-term 
business
operations

Asset 
management 
and other
operations

9,462 
239 

9,701 

6,032 
– 

6,032 

207 
61 

268 

108 
16 

124 

Long-term 
business
operations

Asset 
management 
and other
operations

8,510 
235 

8,745 

5,082 
 – 

5,082 

211 
61 

272 

113 
16 

129 

Total

9,669 
300 

9,969 

6,140 
16 

6,156 

Total

8,721 
296 

9,017 

5,195 
16 

5,211 

6,772 

25 

6,797 

6,058 

29 

6,087 

– 
– 

– 

6,772 

392 
1,153 

1,545 

1,570 

392 
1,153 

1,545 

8,342 

 – 
 – 

 – 

 6,058 

229 
1,153 

1,382 

1,411 

229 
1,153 

1,382 

7,469 

– 
– 

– 

(2,282)
258 

(2,282)
258 

(2,024)

(2,024)

 – 
 – 

 – 

(2,188)
128 

(2,060)

(2,188)
128 

(2,060)

22,505 

(62)

22,443 

19,885 

(248)

19,637 

22,266 
239 

22,505 

(1,292)
1,230 

20,974 
1,469 

(62)

22,443 

19,650 
235 

19,885 

(1,478)
1,230 

(248)

18,172 
1,465 

19,637 

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330

Financial statements  Prudential plc Annual Report 2012

European Embedded Value (EEV) basis results continued

Net asset value per share (in pence)

Based on EEV basis shareholders’ equity of £22,443 million (2011: £19,637 million)
Number of issued shares at year end (millions)
Return on embedded value*

31 December
2012

31 December
2011

878p
2,557 
16%

771p
2,548 
16%

*  Return on embedded value is based on EEV operating profi  t aft  er related tax and non-controlling interests, as shown in note 13, as a percentage of opening EEV 

basis shareholders’ equity. 

Summary statement of fi  nancial position

Total assets less liabilities, before deduction for insurance funds
Less insurance funds:*

Policyholder liabilities (net of reinsurers’ share) and unallocated 

surplus of with-profi ts funds

Less shareholders’ accrued interest in the long-term business

Total net assets

Share capital
Share premium
IFRS basis shareholders’ reserves

Total IFRS basis shareholders’ equity
Additional EEV basis retained profi t

Total EEV basis shareholders’ equity (excluding non-controlling interests)

31 December
2012
£m

31 December
2011
£m†

Note

274,863 

243,207 

(264,504)
12,084 

(234,643)
11,073 

(252,420)

(223,570)

11

22,443 

19,637 

128 
1,889 
8,342 

10,359 
12,084 

22,443 

127 
1,873 
6,564 

8,564 
11,073 

19,637 

11
11

11

*  Including liabilities in respect of insurance products classifi  ed as investment contracts under IFRS 4.
† For IFRS reporting purposes, the Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy 
under IFRS 4 for those operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, 
the IFRS elements and additional EEV basis shareholders’ interest for the comparative results for 2011 have been adjusted from those previously published for 
the retrospective application of the change as if the new accounting policy had always applied. This has resulted in a reallocation of £553 million for 2011 from 
IFRS basis shareholders’ reserves to shareholders’ accrued interest in the long-term business, with no overall eff  ect on the EEV basis results.

The supplementary information on pages 326 to 362 was approved by the Board of directors on 12 March 2013 and signed on its 
behalf. 

Paul Manduca
Chairman

Tidjane Thiam
Group Chief Executive

Nic Nicandrou
Chief Financial Offi    cer

 
Notes on the EEV basis results

Notes on the EEV basis results  Prudential plc Annual Report 2012

331

1  Basis of preparation, methodology and accounting presentation

The EEV basis results have been prepared in accordance with the EEV Principles issued by the European Insurance CFO Forum in May 
2004 and expanded by the Additional Guidance on EEV disclosures published in October 2005. Where appropriate, the EEV basis 
results include the effects of adoption of International Financial Reporting Standards (IFRS).

The directors are responsible for the preparation of the supplementary information in accordance with the EEV Principles. Except 
for the consequential effects of the change in accounting policy for deferred acquisition costs for IFRS reporting, as described in the 
footnotes to the summary statement of fi nancial position, the 2011 results have been derived from the EEV basis results supplement 
to the Company’s statutory accounts for 2011.

a  Covered business
The EEV results for the Group are prepared for ‘covered business’, as defi ned by the EEV Principles. Covered business represents the 
Group’s long-term insurance business for which the value of new and in-force contracts is attributable to shareholders. The EEV basis 
results for the Group’s covered business are then combined with the IFRS basis results of the Group’s other operations. Under the EEV 
Principles, the results for covered business incorporate the projected margins of attaching internal asset management.

The defi nition of long-term business operations is consistent with previous practice and comprises those contracts falling under the 
defi nition for regulatory purposes together with, for US operations, contracts that are in substance the same as guaranteed investment 
contracts (GICs) but do not fall within the technical defi nition. 

With two principal exceptions, covered business comprises the Group’s long-term business operations. The principal exceptions 
are for the closed Scottish Amicable Insurance Fund (SAIF) and for the presentational treatment of the fi nancial position of the Group’s 
principal defi ned benefi t pension scheme, the Prudential Staff Pension Scheme (PSPS), as described in note 1(c)(vi). A small amount of 
UK group pensions business is also not modelled for EEV reporting purposes.

SAIF is a ring-fenced sub-fund of the Prudential Assurance Company (PAC) long-term fund, established by a Court approved 

Scheme of Arrangement in October 1997. SAIF is closed to new business and the assets and liabilities of the fund are wholly 
attributable to the policyholders of the fund. 

b  Methodology

(i)  Embedded value
Overview
The embedded value is the present value of the shareholders’ interest in the earnings distributable from assets allocated to covered 
business after suffi cient allowance has been made for the aggregate risks in that business. The shareholders’ interest in the Group’s 
long-term business comprises:

 AAAAAAAAAAAAAAAAA Present value of future shareholder cash fl ows from in-force covered business (value of in-force business), less deductions for:

– the cost of locked-in required capital;
– the time value of cost of options and guarantees;

 AAAAAAAAAAAAAAAAA Locked-in required capital; and
 AAAAAAAAAAAAAAAAA Shareholders’ net worth in excess of required capital (free surplus).

The value of future new business is excluded from the embedded value.

Notwithstanding the basis of presentation of results (as explained in note 1(c)(iv)) no smoothing of market or account balance 
values, unrealised gains or investment return is applied in determining the embedded value or profi t before tax. Separately, the 
analysis of profi t is delineated between operating profi t based on longer-term investment returns and other constituent items 
(as explained in note 1(c)(i)).

Valuation of in-force and new business
The embedded value results are prepared incorporating best estimate assumptions about all relevant factors including levels of 
future investment returns, expenses, persistency and mortality. These assumptions are used to project future cash fl ows. The 
present value of the future cash fl ows is then calculated using a discount rate which refl ects both the time value of money and the 
non-diversifi able risks associated with the cash fl ows that are not otherwise allowed for.

Best estimate assumptions
Best estimate assumptions are used for the cash fl ow projections, where best estimate is defi ned as the mean of the distribution 
of future possible outcomes. The assumptions are reviewed actively and changes are made when evidence exists that material 
changes in future experience are reasonably certain.

Assumptions required in the calculation of the value of options and guarantees, for example relating to volatilities and 

correlations, or dynamic algorithms linking liabilities to assets, have been set equal to the best estimates and, wherever material 
and practical, refl ect any dynamic relationships between the assumptions and the stochastic variables. 

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332

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

1  Basis of preparation, methodology and accounting presentation continued

Principal economic assumptions
The EEV basis results for the Group’s operations have been determined using economic assumptions where the long-term 
expected rates of return on investments and risk discount rates are set by reference to year end rates of return on government 
bonds.

Expected returns on equity and property asset classes and corporate bonds are derived by adding a risk premium, based on 

the Group’s long-term view, to the risk-free rate.

The total profi t that emerges over the lifetime of an individual contract as calculated using the embedded value basis is the 
same as that calculated under the IFRS basis. Since the embedded value basis refl ects discounted future cash fl ows, under this 
methodology the profi t emergence is advanced, thus more closely aligning the timing of the recognition of profi ts with the efforts 
and risks of current management actions, particularly with regard to business sold during the year.

New business
In determining the EEV basis value of new business, premiums are included in projected cash fl ows on the same basis of
distinguishing annual and single premium business as set out for statutory basis reporting. 

New business premiums refl ect those premiums attaching to covered business, including premiums for contracts classifi ed as 
investment products for IFRS basis reporting. New business premiums for regular premium products are shown on an annualised 
basis. Internal vesting business is classifi ed as new business where the contracts include an open market option. 

The contribution from new business represents profi ts determined by applying operating assumptions as at the end of the year. 
For UK immediate annuity business and single premium Universal Life products in Asia, primarily Singapore, the new business 

contribution is determined by applying economic assumptions refl ecting point of sale market conditions. This is consistent with 
how the business is priced as crediting rates are linked to yields on specifi c assets and the yield locked-in when the assets are 
purchased at the point of sale of the policy. For other business within the Group, end of period economic assumptions are used.
New business profi tability is a key metric for the Group’s management of the development of the business. In addition, new 
business margins are shown by reference to annual premium equivalents (APE) and the present value of new business premiums 
(PVNBP) and are calculated as the ratio of the value of new business profi t to APE and PVNBP. APE are calculated as the aggregate 
of regular new business amounts and one-tenth of single new business amounts. PVNBP are calculated as equalling single 
premiums plus the present value of expected premiums of new regular premium business, allowing for lapses and other 
assumptions made in determining the EEV new business contribution.

Valuation movements on investments
With the exception of debt securities held by Jackson, investment gains and losses during the year (to the extent that changes in 
capital values do not directly match changes in liabilities) are included directly in the profi t for the year and shareholders’ equity 
as they arise.

The results for any covered business conceptually refl ect the aggregate of the IFRS results and the movements on the additional 

shareholders’ interest recognised on the EEV basis. Thus the start point for the calculation of the EEV results for Jackson, as for 
other businesses, refl ects the market value movements recognised on the IFRS basis.

However, in determining the movements on the additional shareholders’ interest, the basis for calculating the Jackson EEV 
result acknowledges that, for debt securities backing liabilities, the aggregate EEV results refl ect the fact that the value of in-force 
business instead incorporates the discounted value of future spread earnings. This value is not affected generally by short-term 
market movements on securities that broadly speaking, are held for the longer-term.

Fixed income securities backing the free surplus and required capital for Jackson are accounted for at fair value. However, 
consistent with the treatment applied under IFRS for Jackson securities classifi ed as available-for-sale, movements in unrealised 
appreciation on these securities are accounted for in equity rather than in the income statement, as shown in the movement in 
shareholders’ equity.

Cost of capital
A charge is deducted from the embedded value for the cost of capital supporting the Group’s long-term business. This capital 
is referred to as required capital. The cost is the difference between the nominal value of the capital and the discounted value 
of the projected releases of this capital allowing for investment earnings (net of tax) on the capital.

The annual result is affected by the movement in this cost from year-to-year which comprises a charge against new business 

profi t and generally a release in respect of the reduction in capital requirements for business in force as this runs off.

Where required capital is held within a with-profi ts long-term fund, the value placed on surplus assets in the fund is already 

discounted to refl ect its release over time and no further adjustment is necessary in respect of required capital. 

Financial options and guarantees
Nature of fi nancial options and guarantees in Prudential’s long-term business
Asia operations
Subject to local market circumstances and regulatory requirements, the guarantee features described below in respect of UK 
business broadly apply to similar types of participating contracts principally written in the PAC Hong Kong branch, Singapore 
and Malaysia. Participating products have both guaranteed and non-guaranteed elements.

There are also various non-participating long-term products with guarantees. The principal guarantees are those for whole 
of life contracts with fl oor levels of policyholder benefi ts that accrue at rates set at inception and do not vary subsequently with 
market conditions. 

Notes on the EEV basis results  Prudential plc Annual Report 2012

333

US operations (Jackson)
The principal fi nancial options and guarantees in Jackson are associated with the fi xed annuity and variable annuity (VA) lines 
of business. 

Fixed annuities provide that, at Jackson’s discretion, it may reset the interest rate credited to policyholders’ accounts, subject 
to a guaranteed minimum. The guaranteed minimum return varies from 1.0 per cent to 5.5 per cent for 2012 and 2011, depending 
on the particular product, jurisdiction where issued, and date of issue. For 2012, 86 per cent (2011: 85 per cent) of the account 
values on fi xed annuities are for policies with guarantees of 3 per cent or less. The average guarantee rate is 2.8 per cent for 2012 
and 2011. 

Fixed annuities also present a risk that policyholders will exercise their option to surrender their contracts in periods of rapidly 

rising interest rates, possibly requiring Jackson to liquidate assets at an inopportune time.

Jackson issues VA contracts where it contractually guarantees to the contract holder either: a) return of no less than total 
deposits made to the contract adjusted for any partial withdrawals; b) total deposits made to the contract adjusted for any partial 
withdrawals plus a minimum return; or c) the highest contract value on a specifi ed anniversary date adjusted for any withdrawals 
following the specifi ed contract anniversary. These guarantees include benefi ts that are payable at specifi ed dates during the 
accumulation period (Guaranteed Minimum Withdrawal Benefi t (GMWB)), as death benefi ts (Guaranteed Minimum Death 
Benefi ts (GMDB)) or as income benefi ts (Guaranteed Minimum Income Benefi ts (GMIB)). These guarantees generally protect the 
policyholder’s value in the event of poor equity market performance. Jackson hedges the GMDB and GMWB guarantees through 
the use of equity options and futures contracts, and fully reinsures the GMIB guarantees.

Jackson also issues fi xed index annuities that enable policyholders to obtain a portion of an equity-linked return while providing 

a guaranteed minimum return. The guaranteed minimum returns would be of a similar nature to those described above for fi xed 
annuities.

UK insurance operations
For covered business the only signifi cant fi nancial options and guarantees in the UK insurance operations arise in the 
with-profi ts fund.

With-profi ts products provide returns to policyholders through bonuses that are smoothed. There are two types of bonuses – 
annual and fi nal. Annual bonuses are declared once a year and, once credited, are guaranteed in accordance with the terms of the 
particular product. Unlike annual bonuses, fi nal bonuses are guaranteed only until the next bonus declaration. The with-profi ts 
fund also held a provision on the Pillar I Peak 2 basis of £47 million at 31 December 2012 (31 December 2011: £90 million) to honour 
guarantees on a small number of guaranteed annuity option products.

The only material guaranteed surrender values relate to investments in the PruFund range of with-profi ts funds. For these 
products the policyholder can choose to pay an additional management charge. In return, at the selected guarantee date, the fund 
will be increased if necessary to a guaranteed minimum value (based on the initial investment adjusted for any prior withdrawals). 
The with-profi ts fund held a reserve of £52 million at 31 December 2012 (31 December 2011: £59 million) in respect of this 
guarantee.

The Group’s main exposure to guaranteed annuity options in the UK is through the non-covered business of SAIF. A provision 
on the Pillar I Peak 2 basis of £371 million was held in SAIF at 2012 (2011: £370 million) to honour the guarantees. As described in 
note 1(a) above, the assets and liabilities are wholly attributable to the policyholders of the fund. Therefore the movement in the 
provision has no direct impact on shareholders. 

Time value
The value of fi nancial options and guarantees comprises two parts. One is given by a deterministic valuation on best estimate 
assumptions (the intrinsic value). The other part arises from the variability of economic outcomes in the future (the time value).
Where appropriate, a full stochastic valuation has been undertaken to determine the time value of the fi nancial options and 

guarantees.

The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations. 
Assumptions specifi c to the stochastic calculations refl ect local market conditions and are based on a combination of actual market 
data, historic market data and an assessment of long-term economic conditions. Common principles have been adopted across the 
Group for the stochastic asset models, for example, separate modelling of individual asset classes but with an allowance for 
correlation between the various asset classes. Details of the key characteristics of each model are given in notes 17(iv), (v) and (vi).
In deriving the time value of fi nancial options and guarantees, management actions in response to emerging investment and 
fund solvency conditions have been modelled. Management actions encompass, but are not confi ned to investment allocation 
decisions, levels of reversionary and terminal bonuses and credited rates. Bonus rates are projected from current levels and varied 
in accordance with assumed management actions applying in the emerging investment and fund solvency conditions.

In all instances, the modelled actions are in accordance with approved local practice and therefore refl ect the options actually 
available to management. For the PAC with-profi ts fund, the actions assumed are consistent with those set out in the Principles and 
Practices of Financial Management which explains how regular and fi nal bonus rates within the discretionary framework are 
determined, subject to the general legislative requirements applicable.

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334

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

1  Basis of preparation, methodology and accounting presentation continued

(ii)  Level of required capital
In adopting the EEV Principles, Prudential has based required capital on its internal targets for economic capital subject to it being 
at least the local statutory minimum requirements. Economic capital is assessed using internal models but, when applying the EEV 
Principles, Prudential does not take credit for the signifi cant diversifi cation benefi ts that exist within the Group. For with-profi ts 
business written in a segregated life fund, as is the case in Asia and the UK, the capital available in the fund is suffi cient to meet the 
required capital requirements. For shareholder-backed business the following capital requirements apply:

 AAAAAAAAAAAAAAAAA Asia operations: the level of required capital has been set at the higher of local statutory requirements and the economic capital 

requirement;

 AAAAAAAAAAAAAAAAA US operations: the level of required capital has been set to an amount at least equal to 235 per cent of the risk-based capital 

required by the National Association of Insurance Commissioners (NAIC) at the Company Action Level (CAL); and

 AAAAAAAAAAAAAAAAA UK insurance operations: the capital requirements are set at the higher of Pillar I and Pillar II requirements for 

shareholder-backed business of UK insurance operations as a whole.

(iii)  Allowance for risk and risk discount rates
Overview
Under the EEV Principles, discount rates used to determine the present value of future cash fl ows are set equal to risk-free rates 
plus a risk margin. The risk margin should refl ect any non-diversifi able risk associated with the emergence of distributable earnings 
that is not allowed for elsewhere in the valuation. Prudential has selected a granular approach to better refl ect differences in market 
risk inherent in each product group. The risk discount rate so derived does not refl ect an overall Group market beta but instead 
refl ects the expected volatility associated with the cash fl ows for each product category in the embedded value model.

Since fi nancial options and guarantees are explicitly valued under the EEV methodology, discount rates under EEV are set 

excluding the effect of these product features.

The risk margin represents the aggregate of the allowance for market risk, additional allowance for credit risk where 

appropriate, and allowance for non-diversifi able non-market risk. No allowance is required for non-market risks where these are 
assumed to be fully diversifi able. 

Market risk allowance
The allowance for market risk represents the beta multiplied by an equity risk premium. Except for UK shareholder-backed annuity 
business (as explained below) such an approach has been used for all of the Group’s businesses. 

The beta of a portfolio or product measures its relative market risk. The risk discount rates refl ect the market risk inherent in 
each product group and hence the volatility of product cash fl ows. These are determined by considering how the profi ts from each 
product are affected by changes in expected returns on various asset classes. By converting this into a relative rate of return it is 
possible to derive a product specifi c beta.

Product level betas refl ect the most recent product mix to produce appropriate betas and risk discount rates for each major 

product grouping.

Additional credit risk allowance
The Group’s methodology is to allow appropriately for credit risk. The allowance for total credit risk is to cover:

 AAAAAAAAAAAAAAAAA Expected long-term defaults;
 AAAAAAAAAAAAAAAAA Credit risk premium (to refl ect the volatility in downgrade and default levels); and
 AAAAAAAAAAAAAAAAA Short-term downgrades and defaults.

These allowances are initially refl ected in determining best estimate returns and through the market risk allowance described 
above. However, for those businesses which are largely backed by holdings of debt securities these allowances in the projected 
returns and market risk allowances may not be suffi cient and an additional allowance may be appropriate.

The practical application of the allowance for credit risk varies depending upon the type of business as described below.

Asia operations 
For Asia operations, the allowance for credit risk incorporated in the projected rates of return and the market risk allowance are 
suffi cient. Accordingly, no additional allowance for credit risk is required. 

In 2012, the basis of determining projected rates of return for holdings of corporate bonds was refi ned so as to comprise the 

risk-free rate plus an assessment of long-term spread over the risk-free rate. Previously, market spreads at the reporting date, 
rather than long-term spreads, were applied. The main effects of this change are for holdings in Hong Kong, Korea, Malaysia 
and Singapore. The new basis aligns with the approach for UK with-profi t holdings of corporate bonds and, more generally, is 
consistent with the use of long-term risk premiums for holdings of other categories of investments across the Group’s operations.

Notes on the EEV basis results  Prudential plc Annual Report 2012

335

US operations (Jackson)
For Jackson business, the allowance for long-term defaults is refl ected in the risk margin reserve (RMR) charge which is deducted 
in determining the projected spread margin between the earned rate on the investments and the policyholder crediting rate.

The risk discount rate incorporates an additional allowance for credit risk premium and short-term downgrades and defaults. 

In determining this allowance a number of factors have been considered. These factors, in particular, include:

 AAAAAAAAAAAAAAAAA How much of the credit spread on debt securities represents an increased credit risk not refl ected in the RMR long-term default 
assumptions, and how much is liquidity premium (which is the premium required by investors to compensate for the risk of 
longer-term investments which cannot be easily converted into cash, and converted at the fair market value). In assessing this 
effect, consideration has been given to a number of approaches to estimating the liquidity premium by considering recent 
statistical data; and

 AAAAAAAAAAAAAAAAA Policyholder benefi ts for Jackson fi xed annuity business are not fi xed. It is possible in adverse economic scenarios to pass on a 
component of credit losses to policyholders (subject to guarantee features) through lower investment return rates credited to 
policyholders. Consequently, it is only necessary to allow for the balance of the credit risk in the risk discount rate.

After taking these and related factors into account and based on market conditions, the risk discount rate for general account 
business includes an additional allowance of 150 basis points (2011: 200 basis points) for credit risk. For VA business, the additional 
allowance has been set at one-fi fth (equivalent to 30 basis points (2011: 40 basis points)) of the non-VA business to refl ect the 
proportion of the VA business that is allocated to holdings of general account debt securities. The level of the additional allowance 
is assessed at each reporting period to take account of prevailing credit conditions and as the business in force alters over time.
The level of allowance differs from that for UK annuity business for investment portfolio differences and to take account of 
the management actions available in adverse economic scenarios to reduce crediting rates to policyholders, subject to guarantee 
features of the products. 

UK operations
(1)  Shareholder-backed annuity business
For Prudential’s UK shareholder-backed annuity business, Prudential has used a market consistent embedded value (MCEV) 
approach to derive an implied risk discount rate which is then applied to the projected best estimate cash fl ows.

In the annuity MCEV calculations, the future cash fl ows are discounted using the swap yield curve plus an allowance for liquidity 

premium based on Prudential’s assessment of the expected return on the assets backing the annuity liabilities after allowing for 
expected long-term defaults, a credit risk premium, an allowance for a 1 notch downgrade of the portfolio subject to credit risk and 
an allowance for short-term defaults. For the purposes of presentation in the EEV results, the results on this basis are reconfi gured. 
Under this approach the projected earned rate of return on the debt securities held is determined after allowing for expected 
long-term defaults and, where necessary, an additional allowance for an element of short-term downgrades and defaults to bring 
the allowance in the earned rate up to best estimate levels. The allowances for credit risk premium, 1 notch downgrade and the 
remaining element of short-term downgrade and default allowances are incorporated into the risk margin included in the discount 
rate, as shown in note 17(iii). 

(2)  With-profi ts fund non-profi t annuity business 
For UK non-profi t annuity business including that written by Prudential Annuities Limited (PAL) the basis for determining the 
aggregate allowance for credit risk is consistent with that applied for UK shareholder-backed annuity business (as described 
above). The allowance for credit risk in PAL is taken into account in determining the projected cash fl ows to the with-profi ts fund, 
which are in turn discounted at the risk discount rate applicable to all of the projected cash fl ows of the fund. 

(3)  With-profi ts fund holdings of debt securities
The UK with-profi ts fund holds debt securities as part of its investment portfolio backing policyholder liabilities and unallocated 
surplus. The assumed earned rate for with-profi t holdings of corporate bonds is defi ned as the risk-free rate plus an assessment 
of the long-term spread over gilts, net of expected long-term defaults. This approach is similar to that applied for equities and 
properties for which the projected earned rate is defi ned as the risk-free rate plus a long-term risk premium.

Allowance for non-diversifi able non-market risks 
The majority of non-market and non-credit risks are considered to be diversifi able. Finance theory cannot be used to determine the 
appropriate component of beta for non-diversifi able non-market risks since there is no observable risk premium associated with it 
that is akin to the equity risk premium. Recognising this, a pragmatic approach has been applied. 

A base level allowance of 50 basis points is applied to cover the non-diversifi able non-market risks associated with the Group’s 

businesses. For the Group’s US business and UK business other than shareholder-backed annuity, no additional allowance is 
necessary. For UK shareholder-backed annuity business a further allowance of 50 basis points is used to refl ect the longevity risk 
which is of particular relevance. For the Group’s Asia operations in China, India, Indonesia, the Philippines, Taiwan, Thailand and 
Vietnam, additional allowances are applied for emerging market risk ranging from 100 to 250 basis points.

(iv)  With-profi  ts business and the treatment of the estate
The proportion of surplus allocated to shareholders from the PAC with-profi ts fund has been based on the present level of 
10 per cent. The value attributed to the shareholders’ interest in the estate is derived by increasing fi nal bonus rates (and related 
shareholder transfers) so as to exhaust the estate over the lifetime of the in-force with-profi ts business. In any scenarios where 
the total assets of the life fund are insuffi cient to meet policyholder claims in full, the excess cost is fully attributed to shareholders. 
Similar principles apply, where appropriate, for other with-profi ts funds of the Group’s Asia operations.

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336

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

1  Basis of preparation, methodology and accounting presentation continued

(v)  Debt capital
Core structural debt liabilities are carried at market value. As the liabilities are generally held to maturity or for the long term, 
no deferred tax asset or liability has been established on the difference, compared to the IFRS carrying value. Accordingly, no 
deferred tax credit or charge is recorded in the results for the reporting period in respect of the mark to market value adjustment.

(vi)  Foreign currency translation
Foreign currency profi ts and losses have been translated at average exchange rates for the year. Foreign currency assets and 
liabilities have been translated at year end rates of exchange. The purpose of translating the profi ts and losses at average exchange 
rates, notwithstanding the fact that EEV profi t represents the incremental value added on a discounted cash fl ow basis, is to 
maintain consistency with the methodology applied for IFRS basis reporting.

c  Accounting presentation

(i)  Analysis of profi  t before tax
To the extent applicable, the presentation of the EEV profi t for the year is consistent with the basis that the Group applies for 
analysis of IFRS basis profi ts before shareholder taxes between operating and non-operating results. Operating results refl ect 
the underlying results including longer-term investment returns (which are determined as described in note 1(c)(ii) below) and 
incorporate the following:

 AAAAAAAAAAAAAAAAA New business contribution, as defi ned in note 1(b)(i);
 AAAAAAAAAAAAAAAAA Unwind of discount on the value of in-force business and other expected returns, as described in note 1(c)(iv) below;
 AAAAAAAAAAAAAAAAA The impact of routine changes of estimates relating to non-economic assumptions, as described in note 1(c)(iii) below; and 
 AAAAAAAAAAAAAAAAA Non-economic experience variances, as described in note 1(c)(v) below. 

Non-operating results comprise the recurrent items of short-term fl uctuations in investment returns, the shareholders’ share of 
actuarial and other gains and losses on defi ned benefi t pension schemes, the mark to market value movements on core borrowings 
and the effect of changes in economic assumptions.

 In addition, for 2012 the gain recognised on the acquisition of REALIC and the gain on dilution of the Group holdings in PPM 

South Africa have been shown separately from operating profi ts based on longer-term investment returns.

(ii)  Operating profi  t
For the investment element of the assets covering the net worth of long-term insurance business, investment returns are 
recognised in operating results at the expected long-term rate of return. These expected returns are calculated by reference to the 
asset mix of the portfolio. For the purpose of calculating the longer-term investment return to be included in the operating result 
of the PAC with-profi ts fund of UK operations, where assets backing the liabilities and unallocated surplus are subject to market 
volatility, asset values at the beginning of the reporting period are adjusted to remove the effects of short-term market movements 
as explained in note 1(c)(iv) below.

For the purpose of determining the long-term returns for debt securities of US operations for fi xed annuity and other general 
account business, a risk margin charge is included which refl ects the expected long-term rate of default based on the credit quality 
of the portfolio. For Jackson, interest-related realised gains and losses are amortised to the operating results over the maturity 
period of the sold bonds and for equity-related investments, a long-term rate of return is assumed, which refl ects the aggregation 
of end of year risk-free rates and equity risk premium. For US variable annuity separate account business, operating profi t includes 
the unwind of discount on the opening value of in-force adjusted to refl ect end of year projected rates of return with the excess or 
defi cit of the actual return recognised within non-operating profi t, together with the related hedging activity.

For UK annuity business, rebalancing of the asset portfolio backing the liabilities to policyholders may, from time to time, take 
place to align it more closely with the internal benchmark of credit quality that management applies. Such rebalancing will result in 
a change in the projected yield on the asset portfolio and the allowance for default risk. The net effect of these changes is included 
in the result for the year. 

(iii)  Eff  ect of changes in operating assumptions
Operating profi t includes the effect of changes to operating assumptions on the value of in-force at the end of the period. For 
presentational purposes, the effect of change is delineated to show the effect on the opening value of in-force with the experience 
variance being determined by reference to the end of period assumptions.

(iv)  Unwind of discount and other expected returns
The unwind of discount and other expected returns is determined by reference to the value of in-force business, required capital 
and surplus assets at the start of the period as adjusted for the effect of changes in economic and operating assumptions refl ected 
in the current period. 

For UK insurance operations the amount included within operating results based on longer-term investment returns represents 

the unwind of discount on the value of in-force business at the beginning of the period (adjusted for the effect of current period 
assumption changes), the unwind of discount on additional value representing the shareholders’ share of smoothed surplus assets 
retained within the PAC with-profi ts fund (as explained in note 1(c)(ii) above), and the expected return on shareholders’ assets held 
in other UK long-term business operations. Surplus assets retained within the PAC with-profi ts fund are smoothed for this purpose 
to remove the effects of short-term investment volatility from operating results. In the summary statement of fi nancial position and 
for total profi t reporting, asset values and investment returns are not smoothed. At 31 December 2012, the shareholders’ interest in 
the smoothed surplus assets used for this purpose only, were £121 million lower (31 December 2011: £39 million higher) than the 
surplus assets carried in the statement of fi nancial position.

Notes on the EEV basis results  Prudential plc Annual Report 2012

337

(v)  Operating experience variances
Operating profi ts include the effect of experience variances on non-economic assumptions, which are calculated with reference 
to the embedded value assumptions at the end of the reporting year, such as persistency, mortality and morbidity, expenses and 
other factors. Further details of these assumptions are shown in notes 17(vii), (viii) and (ix).

(vi)  Pension costs
Profi  t before tax

Movements on the shareholders’ share of surpluses (to the extent not restricted by IFRIC 14) and defi cits of the Group’s defi ned 
benefi t pension schemes adjusted for contributions paid in the year are recorded within the income statement. Consistent with the 
basis of distribution of bonuses and the treatment of the estate described in notes 1(b)(i) and (iv), the shareholders’ share 
incorporates 10 per cent of the proportion of the fi nancial position attributable to the PAC with-profi ts fund. The fi nancial position 
is determined by applying the requirements of IAS 19.

Actuarial and other gains and losses of defi  ned benefi  t pension schemes
For the Group’s defi ned benefi t pension schemes the EEV results refl ect the IAS 19 position booked for IFRS reporting. Consistent 
with this approach, to the extent of recognition of any surplus, the actuarial and other gains and losses include:

 AAAAAAAAAAAAAAAAA The difference between actual and expected return on the scheme assets;
 AAAAAAAAAAAAAAAAA Experience gains and losses on scheme liabilities;
 AAAAAAAAAAAAAAAAA The impact of altered economic and other assumptions on the discounted value of scheme liabilities; and
 AAAAAAAAAAAAAAAAA For pension schemes where the IAS 19 position refl ects a defi cit funding obligation, actuarial and other gains and losses 

includes the movement in estimates of defi cit funding requirements. 

In addition, this item includes the effect of partial recognition of the Prudential Staff Pension Scheme surplus that arose in 2012. 
This partial recognition refl ects the impact of the 5 April 2011 triennial valuation that was completed in 2012. Under that valuation 
there was suffi cient actuarial surplus to permit a reduction in employer contributions to the minimum level under the trust deed 
rules, thereby allowing recoverability of part of the surplus in future years.

These items are recorded in the income statement but, consistent with the IFRS basis of presentation, are excluded from 

operating results based on longer-term investment returns.

(vii)  Eff  ect of changes in economic assumptions
Movements in the value of in-force business at the beginning of the period caused by changes in economic assumptions, net 
of the related change in the time value of cost of option and guarantees, are recorded in non-operating results.

(viii)  Taxation
The profi t for the year for covered business is in most cases calculated initially at the post-tax level. The post-tax profi t for covered 
business is then grossed up for presentation purposes at the rates of tax applicable to the countries and periods concerned. In the 
UK, the rate applied for 2012 is 23 per cent (2011: 25 per cent). For Jackson, the US federal tax rate of 35 per cent is applied to gross 
up movements on the value of in-force business. The overall tax rate includes the impact of tax effects determined on a local 
regulatory basis. For Asia, similar principles apply subject to the availability of taxable profi ts. Tax payments and receipts included 
in the projected cash fl ows to determine the value of in-force business are calculated using rates that have been substantively 
enacted by the end of the reporting period. Possible future changes of rate are not anticipated. See note 17(ix) for further details.

(ix)  Inter-company arrangements
The EEV results for covered business incorporate the effect of the reinsurance arrangement of non-profi t immediate pension 
annuity liabilities of SAIF (which is not covered business) to PRIL. In addition, the analysis of free surplus and value of in-force 
business takes account of the impact of contingent loan arrangements between Group companies.

(x)  Foreign exchange rates
Foreign currency results have been translated as discussed in note 1(b)(vi), for which the principal exchange rates are as follows:

Local currency: £

China
Hong Kong
India
Indonesia
Korea
Malaysia
Singapore
Taiwan
Vietnam
US

Closing rate at
31 Dec 2012

Average rate
for 2012

Closing rate at
31 Dec 2011

Average rate
for 2011

Opening rate 
at 1 Jan 2011

10.13 
12.60 
89.06 
15,665.76 
1,740.22 
4.97 
1.99 
47.20 
33,875.42 
1.63 

10.00 
12.29 
84.70 
14,842.01 
1,785.07 
4.89 
1.98 
46.88 
33,083.59 
1.58 

 9.78 
 12.07 
 82.53 
14,091.80 
1,790.32 
4.93 
2.02 
47.06 
32,688.16 
1.55 

 10.37 
 12.48 
 74.80 
 14,049.41 
 1,775.98 
 4.90 
 2.02 
 47.12 
 33,139.22 
 1.60 

 10.32 
 12.17 
 70.01 
 14,106.51 
 1,776.86 
 4.83 
 2.01 
 45.65 
 30,526.26 
 1.57 

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338

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

2  Analysis of new business contribution

New business premiums

Single
£m

 1,568 
 14,504 
 6,286 

 22,358 

Regular
£m

1,740 
12 
207 

1,959 

New business premiums

Single
£m

 1,456 
 12,562 
 4,871 

 18,889 

Regular
£m

 1,514 
 19 
 259 

 1,792 

2012

Annual
premium and
contribution
equivalents
(APE)
£m

Present value
of new
business
premiums
(PVNBP)
£m

Pre-tax new
business
contribution
£m

 1,897 
 1,462 
 836 

 10,544 
 14,600 
 7,311 

 4,195 

 32,455 

 1,266 
 873 
 313 

 2,452 

2011

Annual
premium and
contribution
equivalents
(APE)
£m

Present value
of new
business
premiums
(PVNBP)
£m

Pre-tax new
business
contribution
£m

 1,660 
 1,275 
 746 

 3,681 

 8,910 
 12,720 
 6,111 

 27,741 

 1,076 
 815 
 260 

 2,151 

New business margin

(APE)
%

(PVNBP)
%

 67 
 60 
 37 

 58 

 12.0 
 6.0 
 4.3 

 7.6 

New business margin

(APE)
%

(PVNBP)
%

65 
64 
35 

58 

12.1 
6.4 
4.3 

7.8 

New business contribution 

2012  £m

2011  £m

 26 
 210 
19 
 476 
 26 
 48 
461 

27 
 218 
20 
314 
43 
28 
426 

 1,266 

1,076 

Asia operations
US operations
UK insurance operations

Total

Asia operations
US operations
UK insurance operations

Total

Asia operations:

China
Hong Kong
India
Indonesia
Korea
Taiwan
Other

Total Asia operations

Notes on the EEV basis results  Prudential plc Annual Report 2012

339

2012  £m

Asia 
operations
note (ii)

US 
operations
note (iii)

UK
insurance
operations
note (iv)

599 
20 
75 

694 

482 
87 
(16)

553 

412 
35 
290 

737 

2011  £m

Asia 
operations
note (ii)

US 
operations
note (iii)

UK
insurance
operations
note (iv)

613 
10 
65 

688 

349 
14 
253 

616 

485 
79 
29 

593 

Total

1,493 
142 
349 

1,984 

Total

1,447 
103 
347 

1,897 

2012  £m

2011  £m

599 

94 
(34)
(48)
8 
20 

57 
50 
(30)
(2)
75 

694 

613 

126 
(140)
11 
13 
10 

58 
10 
(31)
28 
65 

688 

3  Operating profi  t from business in force

(i)  Group summary

Unwind of discount and other expected returns
Effect of changes in operating assumptions*
Experience variances and other items

Total

Unwind of discount and other expected returns
Effect of changes in operating assumptions*
Experience variances and other items

Total

*  As shown below.

(ii)  Asia operations

Unwind of discount and other expected returnsnote (a)
Effect of changes in operating assumptions:

Mortality and morbiditynote (b)
Persistency and withdrawalsnote (c)
Expensenote (d)
Other

Experience variance and other items:
Mortality and morbiditynote (e) 
Persistency and withdrawalsnote (f) 
Expensenote (g) 
Other note (h) 

Total Asia operations

Notes
(a) 

The decrease in unwind of discount and other expected returns of £(14) million from £613 million in 2011 to £599 million in 2012 mainly refl  ects the 
£(43) million eff  ect of lower risk discount rates driven by the reduction in interest rates, partly off  set by the £29 million eff  ect of the growth in the opening 
in-force value (adjusted for assumption changes), on which the discount rates are applied. 

(b)  The credit of £94 million in 2012 for mortality and morbidity assumption changes primarily refl  ects mortality improvements in Hong Kong and Singapore 

and revised assumptions for critical illness business in Singapore in line with recent experience. In 2011, the £126 million refl  ected £69 million arising in 
Malaysia, £33 million in Indonesia and a net £24 million for other operations.
The charge of £(140) million for 2011 principally arose in Malaysia for partial withdrawals. The 2012 charge refl  ects a number of off  setting items including 
further adjustments to partial withdrawals in Malaysia. 

(c) 

(d)  The charge of £(48) million for expense assumption changes in 2012 principally arises in Malaysia and refl  ects changes to the pension entitlements of 

(e) 

(f) 

(g) 

agents.
The favourable eff  ect of mortality and morbidity experience in 2012 of £57 million (2011: £58 million) refl  ects continued better than expected experience, 
principally arising in Hong Kong, Indonesia, Malaysia and Singapore.
The positive persistency and withdrawals experience variance of £50 million in 2012 (2011: £10 million) refl  ects a combination of favourable experience 
in Hong Kong and Indonesia.
The negative expense experience variance of £(30) million in 2012 (2011: £(31) million) principally refl  ects expense overruns for operations which are 
currently sub-scale (China, Malaysia Takaful and Taiwan) and in India where the business model is being adapted in response to the regulatory changes 
introduced in recent years. 

(h)  The charge of £(2) million in 2012 for other items refl  ects the broadly off  setting eff  ects of the realised gain on the sale of the Group’s 7.74 per cent stake 

in China Life of Taiwan and charges for other non-recurrent items.

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340

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

3  Operating profi  t from business in force continued

(iii)  US operations

Unwind of discount and other expected returnsnote (a)
Effect of changes in operating assumptions:

Persistencynote (b)
Variable annuity (VA) feesnote (c)
Mortalitynote (d)
Othernote (e)

Experience variances and other items:
Spread experience variancenote (f)
Amortisation of interest-related realised gains and lossesnote (g)
Other

Total US operations

2012  £m

2011  £m

412 

45 
(19)
33 
(24)
35 

205 
91 
(6)
290 

737 

349 

29 
24 
(36)
(3)
14 

152 
84 
17 
253 

616 

Notes
(a) 

The increase in unwind of discount and other expected returns of £63 million from £349 million for 2011 to £412 million for 2012 includes the £67 million 
eff  ect of the increase in opening value of in-force business (aft  er economic assumption changes), an impact of £19 million relating to the post-acquisition 
unwind of discount for REALIC, partly off  set by the £(23) million eff  ect of lower risk discount rates driven by the 0.1 per cent  reduction in the 10-year 
US treasury rate together with the decrease in additional allowance for credit risk as explained in note 1(b) (iii).

(b)  The eff  ect of changes in persistency assumptions of £45 million in 2012 primarily relate to VA business. 
(c)   The eff  ect of the change of assumption for VA fees represents the capitalised value of the change in the projected level of policyholder advisory fees, which 

vary according to the current size and mix of VA funds. 

(d)  The credit of £33 million in 2012 for the eff  ect of updated mortality assumptions principally relates to life business, representing a credit of £86 million for the 

(e) 

(f) 

(g) 

modelling of projected mortality improvement, partially off  set by a charge of £(53) million for other regular mortality updates to refl  ect recent experience.
In 2011, the charge of £(36) million for updated mortality assumptions primarily arose on variable annuity business.
The charge of £(24) million in 2012 for other operating assumption changes includes a charge of £(12) million for the impact of altered assumptions for 
Guaranteed Minimum Withdrawal Benefi  t utilisation and £(12) million for other items.
The spread assumption for Jackson is determined on a longer-term basis, net of provision for defaults. The spread experience variance in 2012 of 
£205 million (2011: £152 million) includes the positive eff  ect of transactions undertaken to more closely match the overall asset and liability duration. 
The amortisation of interest-related gains and losses refl  ects the fact that when bonds that are neither impaired nor deteriorating are sold and reinvested 
there will be a consequent change in the investment yield. The realised gain or loss is amortised into the result over the period when the bonds would have 
otherwise matured to better refl  ect the long-term returns included in operating profi  ts.

(iv)  UK insurance operations

Unwind of discount and other expected returnsnote (a)
Effect of change in UK corporate tax ratenote (b)
Other itemsnote (c)

Total UK insurance operations

2012  £m

2011  £m

482 
87 
(16)

553 

485 
79 
29 

593 

Notes
(a) 

The decrease in unwind of discount and other expected returns of £(3) million from £485 million in 2011 to £482 million for 2012 refl  ects the £(17) million 
eff  ect of lower risk discount rates driven by the reduction in interest rates, partly off  set by the £14 million eff  ect of an increase in the opening in-force value 
(aft  er economic assumption changes) on which the discount rates are applied.

(b)  The eff  ect of the change in tax rate of £87 million in 2012 represents the benefi  t of the reduction in tax rate from 25 per cent to 23 per cent. Consistent 

with the Group’s approach of grossing up the movement in the net of tax value of in-force for shareholder tax, the £87 million benefi  t is presented gross 
(2011: £79 million, 27 per cent to 25 per cent). 

(c)  Other items in 2012 of £(16) million includes a charge of £(52) million for the strengthening of mortality assumptions, net of reserve releases and the eff  ects 

of portfolio rebalancing for annuity business.

   
 
Notes on the EEV basis results  Prudential plc Annual Report 2012

341

4  Changes to Group’s holdings 

PPM South Africa
On 22 February 2012, M&G completed transactions to (i) exchange bonus share rights for equity holdings with the employees of PPM 
South Africa, and (ii) the sale of a 10 per cent holding in the majority of the business to Thesele Group, a minority shareholder, for cash. 
Following these transactions M&G’s majority holding in the business reduced from 75 per cent to 49.99 per cent. Under IFRS 
requirements, the divestment is accounted for as the disposal of the 75 per cent holding and an acquisition of a 49.99 per cent holding 
at fair value resulting in a reclassifi cation of PPM South Africa from a subsidiary to an associate. As a consequence of the IFRS 
application, the transactions gave rise to a gain on dilution of £42 million. Consistent with the Group’s treatment for  IFRS reporting, 
this amount has been treated as a gain on dilution of holdings which is shown separately from operating profi t based on longer-term 
investment returns in the Group’s supplementary analysis of profi t.

5  Acquisition of Reassure America Life Insurance Company (REALIC)

On 4 September 2012, the Group through its indirect wholly-owned subsidiary,  Jackson National Life Insurance Company, completed 
the acquisition of 100 per cent issued share capital of SRLC America Holding Corp. (SRLC), and its primary operating subsidiary, 
Reassure America Life Insurance Company (REALIC). The purchase consideration, which remains subject to fi nal agreement under 
the terms of the transaction with Swiss Re, is £370 million (US$587 million). The Embedded value of REALIC on the date of acquisition, 
calculated in accordance with the Group’s methodology and assumptions as set out in note 1 was £823 million. The acquisition 
increases the scale of the Group’s life business in the US, helping Jackson to diversify earnings by increasing the amount of income 
from underwriting activities thereby enhancing the quality of earnings in a capital effi cient manner. The earnings of REALIC are 
derived from seasoned, long duration cash fl ows, generated principally from term life, whole life and basic universal life products. 

The gain arising from the acquisition of REALIC is excluded from the Group’s EEV operating profi t based on longer-term investment 

returns and is calculated as follows:

Embedded value of acquired businessnote (i)
Total purchase consideration

Gain arising on acquisition

Total EEV
2012  £m
note (ii)

823 
(370)

453 

Notes
(i) 

The embedded value of the acquired business has been determined by applying the same methodology as applied for Jackson’s non-variable annuity 
business. A risk discount rate of 4.3 per cent at the date of acquisition on 4 September 2012 has been used. 

(ii)  The amounts shown above have been translated at the 4 September 2012 exchange rate of US$1.59/£.

6  Short-term fl  uctuations in investment returns

Short-term fl uctuations in investment returns, net of the related change in the time value of cost of options and guarantees, arise as 
follows:

(i)  Group summary

Insurance operations:

Asianote (ii)
USnote (iii)
UKnote (iv)

Other operations:

Economic hedge value movementnote (v)
Other note (vi)

Total

2012  £m

2011  £m

395 
(254)
315 
456 

(32)
114 

538 

(155)
(491)
(141)
(787)

– 
(120)

(907)

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342

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

6  Short-term fl  uctuations in investment returns continued

(ii)  Asia operations
For 2012, the positive short-term fl uctuations in investment returns of £395 million in Asia operations were driven by unrealised gains 
on bonds and higher equity markets, principally arising in Hong Kong of £139 million mainly relating to positive returns on bonds 
backing participating business, Singapore of £114 million, primarily relating to increasing future expected fee income for unit-linked 
business and unrealised gains on bonds, Taiwan of £56 million for unrealised gains on bonds and CDOs and India of £30 million.
For 2011, short-term fl uctuations in investment returns of £(155) million were driven by lower equity markets reducing future 
expected fee income, mainly arising in Singapore of £(105) million and Korea of £(22) million. The 2011 short-term fl uctuations in 
investment returns also included £(28) million of adverse variance arising in other territories. This principally comprises fl uctuations 
arising in India of £(53) million refl ecting lower equity market returns, in Vietnam of £(33) million for unrealised losses on bonds and 
equities and Taiwan of £(30) million for losses on bonds and CDOs, partially offset by a credit in Hong Kong of £96 million primarily 
relating to positive returns on bonds backing participating business.

(iii)  US operations
The short-term fl uctuations in investment returns for US operations comprise the following items:

Investment return related experience on fi xed income securitiesnote (a)
Investment return related impact due primarily to changed expectation of profi ts on in-force variable 
annuity business in future periods based on current period equity returns, net of related hedging 
activity for equity related productsnote (b)

Actual less long-term return on equity based investments and other items

Total Jackson

2012  £m

2011  £m

(99)

(74)

(183)
28 

(254)

(418)
1 

(491)

Notes
(a) 

The charge relating to fi  xed income securities comprises the following elements:

– the excess of actual realised losses over the amortisation of interest related realised gains and losses recorded in the profi  t and loss account;
– credit loss experience (versus the longer-term assumption); and
– the impact of de-risking activities within the portfolio.

(b)  This item refl  ects the net impact of:

–  variances in projected future fees arising from the eff  ect of market fl  uctuations on the growth in separate account asset values in the current reporting 

period; and 

– related hedging activity. 
In 2012, there was a 14.8 per cent rate of return for the variable annuity separate account assets compared with an assumed longer-term rate of return of 
5.3 per cent. Consequently, the asset values and therefore projected future fees at 31 December 2012 were higher than assumed. However, net of the impact 
of related hedging eff  ects there is a short-term fl  uctuation of £(183) million.

In 2011, there was a negative 0.5 per cent rate of return for the variable annuity separate account assets. This compared with an assumed longer-term rate 

of return of 5.4 per cent. Consequently, the asset values and therefore projected future fees at 31 December 2011 were lower than assumed. 

(iv)  UK insurance operations
The short-term fl uctuations in investment returns for UK insurance operations arise from the following types of business:

With-profi tsnote (a)
Shareholder-backed annuitynote (b)
Unit-linked and other

2012  £m

2011  £m

285 
(3)
33 

315 

(201)
56 
4 

(141)

Notes
(a) 

For with-profi  ts business the amounts refl  ect the excess (defi  cit) of the actual investment return on the investments of the PAC with-profi  ts fund (covering 
policyholder liabilities and unallocated surplus) against the assumed long-term rate for the year. For 2012, the credit of £285 million refl  ects the actual 
investment return of 9.8 per cent against the assumed long-term rate of 5.0 per cent for the year.

For 2011, the charge of £(201) million refl  ects the actual investment return of 3.2 per cent against the assumed long-term rate of 5.1 per cent, primarily 
refl  ecting the fall in equity markets and widening of corporate bond credit spreads, partially off  set by the increase in asset values as a result of the reduction 
in bond yields.
Short-term fl  uctuations in investment returns for shareholder-backed annuity business comprise: (1) gains on surplus assets refl  ecting reductions in 
corporate bond and gilt yields; (2) the diff  erence between actual and expected default experience; and (3) the eff  ect of mismatching for assets and liabilities 
of diff  erent durations and other short-term fl  uctuations in investment returns. 

(b) 

(v)  Economic hedge value movements
This item represents the costs on short-dated hedge contracts taken out in the fi rst half of 2012 to provide downside protection 
against severe equity market falls through a period of particular uncertainty with respect to the Eurozone. The hedge contracts were 
terminated in the second half of 2012.

(vi)  Other 
Short-term fl uctuations of Other operations in 2012 of £114 million primarily represent unrealised fair value movements on Prudential 
Capital’s bond portfolio. Short-term fl uctuations of Other operations in 2011 of £(120) million represent unrealised value movements 
on investments, including centrally held swaps to manage foreign exchange and certain macroeconomic exposures of the Group.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes on the EEV basis results  Prudential plc Annual Report 2012

343

7  Shareholders’ share of actuarial and other gains and losses on defi  ned benefi  t pension schemes

The credit for the shareholders’ share of actuarial and other gains and losses comprises:

IFRS basis
Additional shareholders’ interest note (1(c)(vi))

EEV basis total

8  Eff  ect of changes in economic assumptions

2012  £m

2011  £m

50 
12 

62 

21 
2 

23 

The effect of changes in economic assumptions for in-force business, net of the related change in the time value of cost of options and 
guarantees, included within profi t before tax (including actual investment returns) arise as follows:

(i)  Group summary

Asia operationsnote (ii)
US operationsnote (iii)
UK insurance operationsnote (iv)

Total

2012  £m

2011  £m

(149)
85 
48 

(16)

279 
(144)
(293)

(158)

(ii)  Asia operations
The effect of changes in economic assumptions for Asia operations in 2012 of £(149) million principally arises in Hong Kong of 
£(320) million, primarily refl ecting the effect on projected cash fl ows of de-risking the asset portfolio and the reduction in fund earned 
rates on participating business, driven by the very low interest rate environment, and in Vietnam of £(47) million, following the fall in 
bond yields. There are partial offsets which in total are £218 million, principally arising in Malaysia and Indonesia, mainly refl ecting 
the positive impact of discounting projected health and protection profi ts at lower rates, driven by the decrease in risk discount rates.
The effect of changes in economic assumptions for 2011 of a credit of £279 million principally arose in Singapore of £160 million, 

Malaysia of £97 million and Indonesia of £94 million, primarily refl ecting the positive impact of discounting projected health and 
protection profi ts at lower rates, driven by the decrease in risk-free rates. There is a partial offset arising in Hong Kong of £(57) million, 
primarily refl ecting the reduction in fund earned rates for participating business.

(iii)  US operations
The effect of changes in economic assumptions for US operations refl ects the following:

Effect of changes in 10-year treasury rates, beta and equity risk premium:note (a)

Fixed annuity and other general account business  
Variable annuity (VA) business

Decrease (increase) in additional allowance for credit risk note (b)

2012  £m

2011  £m

20 
(83)
148 

85 

282 
(333)
(93)

(144)

Notes
(a) 

For Jackson, the eff  ect of changes in economic assumptions represents the aggregate of the eff  ects of changes to projected returns and the risk discount rate. 
The risk discount rate, as discussed in note 1(b)(iii), represents the aggregate of the risk-free rate and margin for market risk, credit risk and non-diversifi  able 
non-market risk. 

For fi  xed annuity and other general account business the eff  ect of changes to the risk-free rate, which is defi  ned as the 10-year treasury rate, is refl  ected 
in the risk discount rate. This discount rate is in turn applied to projected cash fl  ows which principally refl  ect projected spread, which is largely insensitive 
to changes in the risk-free rate. Secondary eff  ects on the cash fl  ows also result from changes to assumed future yield and resulting policyholder behaviour. 
For VA business, changes to the risk-free rate are also refl  ected in determining the risk discount rate. However, the projected cash fl  ows are also reassessed 
for altered investment returns on the underlying separate account assets on which fees are charged. In 2012, for fi  xed annuity and other general account 
business the credit of £20 million principally arises from the eff  ect of a lower discount rate on the opening value of the in-force book, driven by the 
10 basis points reduction in the risk-free rate (as shown in note 17(ii)), partially off  set by the eff  ect for the acquired REALIC book, refl  ecting the 20 basis point 
increase in the risk-free rate from the 4 September acquisition date.

For 2011, the credit of £282 million refl  ected the 140 basis points reduction in the risk-free rate. For VA business, the charge of £(83) million 

(b) 

(2011: £(333) million) refl  ects the 10 basis points reduction (2011: a reduction of 140 basis points) in the risk-free rate (as shown in note 17(ii)).
For 2012, the £148 million eff  ect of the decrease in the additional allowance within the risk discount rate for credit risk refl  ects the reduction in credit spreads 
and represents a 50 basis points decrease for spread business, including the acquired REALIC business (from 200 basis points in 2011 to 150 basis points in 
2012), and 10 basis points decrease for VA business (from 40 basis points in 2011 to 30 basis points in 2012), representing the proportion of business invested 
in the general account (as described in note 1(b)(iii)).

For 2011, the eff  ect of £(93) million for the increase in the risk margin allowance within the risk discount rate for credit risk represented a 50 basis points 

increase for spread business and 10 basis points increase for VA business.

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344

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

8  Eff  ect of changes in economic assumptions continued

(iv)  UK insurance operations
The effect of changes in economic assumptions of a credit of £48 million for UK insurance operations for 2012 comprises the effect of:

Shareholder-backed annuity businessnote (a)

Effect of change in:

Expected long-term rates of return, risk discount rates and other changes

  Tax regimenote (b)

With-profi ts and other businessnote (c)

Effect of changes in expected long-term rates of return
Effect of changes in risk discount rates
Other changes

2012  £m

2011  £m

140 
(46)
94 

(62)
24 
(8)
(46)

48 

278 
–
278 

(1,113)
627 
(84)
(570)

(292)

Notes
(a) 

For shareholder-backed annuity business the overall eff  ect of changes in expected long-term rates of return and risk discount rates for the years shown 
above refl  ect the combined eff  ects of the changes in economic assumptions, which incorporate a default allowance for both best estimate defaults and in 
respect of the additional credit risk provisions (as shown in note 17(iii)). 

(b)  The change in the insurance tax regime was enacted on 17 July 2012. The eff  ect of £(46) million refl  ects the change in pattern of taxable profi  ts for 

(c) 

shareholder-backed annuity business arising from the acceleration of tax payments due to the altered timing of relief on regulatory basis provisions.
For with-profi  ts and other business the total charge in 2012 of £(46) million refl  ects the changes in fund earned rates and risk discount rate (as shown in 
note 17(iii)), driven by the 20 basis points decrease in the gilt rate. 

For 2011, the charge of £(1,113) million for the eff  ect of changes in expected long-term rates of return arises from the reduction in fund earned rates, driven 

by the 1.5 per cent decrease in gilt rates and reduction in additional returns assumed on corporate bonds, refl  ecting changes in asset mix. The credit of 
£627 million for the eff  ect of changes in risk discount rates refl  ects the 1.35 per cent reduction in the risk discount rate, driven by the 1.5 per cent decrease 
in gilt rates, partly off  set by the impact of an increase in beta for with-profi  ts business. Beta allowances are explained in note 1(b)(iii).

 
 
 
Notes on the EEV basis results  Prudential plc Annual Report 2012

345

9  Analysis of movement in free surplus

Free surplus is the excess of the net worth over the capital required to support the covered business. Where appropriate, adjustments 
are made to the regulatory basis net worth from the local regulatory basis so as to include backing assets movements at fair value 
rather than cost so as to comply with the EEV Principles. 

Long-term business and asset management operationsnote (i)

Underlying movement:

Investment in new businessnote (ii)
Business in force:

Expected in-force cash fl ows (including expected return on net assets)
Effects of changes in operating assumptions, operating experience variances and 

other operating items

Changes in non-operating itemsnote (iv)

Gain on dilution of Group’s holdingsnote 4
Effect of acquisition of REALICnotes 5 and (v)

Net cash fl ows to parent companynote (vi)
Exchange movements, timing differences and other itemsnote (vii)

Net movement in free surplus
Balance at 1 January 2012

Balance at 31 December 2012

Representing:
  Asia operations
  US operations
  UK operations

Balance at 1 January 2012
Representing:
  Asia operations
  US operations
  UK operations

2012  £m

Asset
management
and UK
general
insurance
commission
note (iii)

Free surplus 
of long-term
business, asset
management
and UK 
general
insurance
commission

– 

(618)

386 

– 

386 
84 

42 
– 

512 
(279)
(83)

150 
582 

732 

207 
108 
417 

732 

211 
113 
258 

582 

2,405 

295 

2,082 
(79)

42 
(169)

1,876 
(1,200)
(408)

268 
3,421 

3,689 

1,181 
1,319 
1,189 

3,689 

1,278 
1,333 
810 

3,421 

Long-term
business 
note 14

(618)

2,019 

295 

1,696 
(163)

– 
(169)

1,364 
(921)
(325)

118 
2,839 

2,957 

974 
1,211 
772 

2,957 

1,067 
1,220 
552 

2,839 

Notes
(i) 
(ii) 
(iii)  For the purposes of this analysis, free surplus for asset management operations and the UK general insurance commission is taken to be IFRS basis 

All fi  gures are shown net of tax.
Free surplus invested in new business is for the eff  ects of setting aside required capital and incurring acquisition costs.

shareholders’ equity.

(iv)  Changes in non-operating items

This represents short-term fl  uctuations in investment returns, the shareholders’ share of actuarial and other gains and losses on defi  ned benefi  t pension 
schemes and the eff  ect of changes in economic assumptions for long-term business operations.

Short-term fl  uctuations in investment returns primarily refl  ect temporary market movements on the portfolio of investments held by the Group’s 

(v) 

shareholder-backed operations.
The eff  ect on free surplus of the purchase of REALIC refl  ects the diff  erence between the consideration of £370 million and the free surplus of REALIC 
at the acquisition date. 

(vi)  Net cash fl  ows to parent company for long-term business operations refl  ect the fl  ows as included in the holding company cash fl  ow at transaction rates.

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346

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued 

9  Analysis of movement in free surplus continued

(vii)  Exchange movements, timing diff  erences and other items represent:

Exchange movementsnote 14
Mark to market value movements on Jackson assets backing surplus and required capitalnote 14
Othernote (viii)

2012   £m

Asset
management
and UK
general
insurance
commission

(13)
– 
(70)

(83)

Long-term
business

(92)
35 
(268)

(325)

Total

(105)
35 
(338)

(408)

(viii)  Other primarily refl  ects the eff  ect of repayment of contingent loan funding, as shown in note 14(ii), together with intra-group loans, timing diff  erences and 

other non-cash items.

10  Net core structural borrowings of shareholder-fi  nanced operations 

31 December 2012  £m

31 December 2011  £m

Mark to 
market 
value 
adjustment
note

– 
536 

536 

– 
43 

IFRS basis

(1,380)
3,126 

1,746 

275 
153 

EEV
basis at 
market 
value

(1,380)
3,662 

2,282 

275 
196 

Mark to 
market 
value 
adjustment
note

– 
187 

187 

–
17 

IFRS basis

(1,200)
3,201 

2,001 

250 
160 

EEV
basis at 
market 
value

(1,200)
3,388 

2,188 

250 
177 

Holding company*cash and short-term 

investments

Core structural borrowings – central funds

Holding company net borrowings
Core structural borrowings – 

Prudential Capital

Core structural borrowings – Jackson 

Net core structural borrowings of shareholder-

fi nanced operations

2,174 

579 

2,753 

2,411 

204 

2,615 

*  Including central fi  nance subsidiaries. 

Note
The movement in the mark to market value adjustment represents: 

Mark to market movement in balance sheet:

Beginning of year
Change refl ected in:

Income statement
Foreign exchange effects

End of year

31 December 
2012   £m

31 December 
2011   £m

204 

380 
(5)

579 

190 

14 
– 

204 

Notes on the EEV basis results  Prudential plc Annual Report 2012

347

11  Reconciliation of movement in shareholders’ equity (excluding non-controlling interests)

Long-term business operations

2012   £m

Asia 
operations
note (i)

US 
operations

UK 
insurance 
operations

Total
long-term 
business 
operations

Other 
operations
note (i)

Group
total

1,266 
694 

1,960 
– 
(7)

1,953 
395 

873 
737 

1,610 
– 
(2)

1,608 
(254)

– 

(28)

 – 
(149)
 – 
 – 

 – 
85 
 – 
 453 

313 
553 

866 
– 
(29)

837 
315 

– 

(16)
48 
 – 
 – 

2,452 
1,984 

4,436 
– 
(38)

4,398 
456 

– 
– 

– 
485 
(562)

(77)
82 

2,452 
1,984 

4,436 
485 
(600)

4,321 
538 

(28)

(352)

(380)

(16)
(16)
 – 
 453 

 78 
– 
 42 
 – 

 62 
(16)
 42 
 453 

Operating profi  t (based on longer-term 

investment returns)

Long-term business:
  New businessnote 2
  Business in forcenote 3

Asset management
Other results

Operating profi  t based on longer-term 

investment returns

Short-term fl uctuations in investment returnsnote 6
Mark to market value movements on core 

borrowingsnote 10

Shareholders’ share of actuarial and other gains 

and losses on defi ned benefi t pension 
schemesnote 7

Effect of changes in economic assumptionsnote 8
Gain on dilution of Group’s holdingsnote 4
Gain on acquisition of REALICnote 5

Profi  t before tax (including actual investment 

returns)

2,199 

1,864 

1,184 

5,247 

(227)

5,020 

Tax (charge) credit attributable to shareholders’ 

profi t:note 12

  Tax on operating profi t
  Tax on short-term fl uctuations in investment 

returns

  Tax on shareholders’ share of actuarial and  
 other gains and losses on defi ned benefi t 
pension schemes

  Tax on effect of changes in economic 

assumptions

Total tax charge

Profi  t (loss) for the year

Other movements
Exchange movements on foreign operations and 

net investment hedges, net of tax

Intra-group dividends (including statutory 

transfers)note (ii)

Investment in operationsnote (ii)
External dividends
Reserve movements in respect of share-based 

payments
Other transfers
Treasury shares movements
New share capital subscribed
Mark to market value movements on Jackson 
assets backing surplus and required capital 
net of tax

Net increase in shareholders’ equity
Shareholders’ equity at 1 January 2012note (i)

Shareholders’ equity at 31 December 2012note (i) 

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(420)

(513)

(168)

(1,101)

(44)

(1,145)

(60)

 – 

36 

(444)

1,755 

(271)

(544)
4 
 – 

 – 
8 
 – 
 – 

 – 

952 
8,510 

9,462 

91 

 – 

(29)

(451)

1,413 

(252)

(252)
– 
 – 

 – 
6 
 – 
 – 

 35 

950 
5,082 

6,032 

(72)

(41)

(3)

(44)

 4 

(11)

(247)

937 

 4 

(4)

(1,142)

4,105 

(18)

– 

(65)

(14)

(4)

(1,207)

(292)

3,813 

– 

(523)

54 

(207)
– 
 – 

 – 
(16)
 – 
 – 

 – 

714 
6,058 

6,772 

(1,003)
4 
 – 

1,003 
(4)
(655)

 – 
(2)
 – 
 – 

 35 

2,616 
19,650 

22,266 

 42 
2 
23 
 17 

 – 

190 
(13)

177 

(469)

– 
– 
(655)

 42 
 – 
23 
 17 

 35 

2,806 
19,637 

22,443 

 
 
 
 
 
 
 
 
 
348

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

11  Reconciliation of movement in shareholders’ equity (excluding non-controlling interests) continued

Long-term business operations

2012   £m 

Asia 
operations
note (i)

US 
operations

UK 
insurance 
operations

Total
long-term 
business 
operations

Other 
operations
note (i)

Group
total

2,290 

4,343 

3,008 

9,641 

718 

10,359 

7,172 

9,462 

1,689 

6,032 

3,764 

6,772 

12,625 

22,266 

(541)

177 

12,084

22,443 

2,071 

3,761 

2,552 

8,384 

180 

8,564 

6,439 

8,510 

1,321 

5,082 

3,506 

6,058 

11,266 

19,650 

(193)

11,073 

(13)

19,637 

Representing:

Statutory IFRS basis shareholders’ equity
  Additional retained profi t (loss) on an EEV  

  basisnote (iii)

   EEV basis shareholders’ equity

Balance at 1 January 2012 
Representing: 

Statutory IFRS basis shareholders’ equity
  Additional retained profi t (loss) on an EEV  

  basisnote (iii)

   EEV basis shareholders’ equity

Notes
(i) 
(ii) 

For the purposes of the table above, goodwill related to Asia long-term operations is included in Other operations.
Intra-group dividends (including statutory transfers) represent dividends that have been declared in the year and amounts accrued in respect of statutory 
transfers. For long-term business operations, the diff  erence between the net amount of £999 million for intra-group dividends (including statutory transfers) 
and investment in operations shown above and the net cash fl  ows to parent company of £921 million (as shown in note 9) primarily relates to intra-group 
loans, timing diff  erences arising on statutory transfers and other non-cash items. 

(iii)  The additional retained profi  t on an EEV basis for Other operations primarily represents the mark to market value adjustment for holding company net 

borrowings of a charge of £(536) million (2011: £(187) million) (as shown in note 10).

 
 
Notes on the EEV basis results  Prudential plc Annual Report 2012

349

12  Tax attributable to shareholders’ profi  t 

The tax charge comprises:

Tax charge on operating profi  t based on longer-term investment returns:
Long-term business:
  Asia operations
  US operations
  UK insurance operations

Other operations

Total tax charge on operating profi  t based on longer-term investment returns

Tax charge (credit) on items not included in operating profi  t:
Tax charge (credit) on short-term fl uctuations in investment returns
Tax charge on shareholders’ share of actuarial and other gains and losses on defi ned benefi t 

pension schemes

Tax charge (credit) on effect of changes in economic assumptions 

Total tax charge (credit) on items not included in operating profi t 

Tax charge on profi  t attributable to shareholders (including tax on actual investment returns)

13  Earnings per share (EPS)

Profi t before tax
Tax 
Non-controlling interests

Profi t after tax and non-controlling interests 
EPS (pence)

Average number of shares (millions)

2012  £m

2011  £m

Operating

Total*

Operating

4,321 
(1,145)
– 

 3,176 
125.0p

5,020 
(1,207)
– 

 3,813 
150.1p

2,541 

2,541 

3,978 
(1,044)
(4)

2,930 
115.7p

2,533 

*  Total profi  t in 2012 includes a gain of £453 million relating to the acquisition of REALIC – see note 5.

2012  £m

2011  £m

420 
513 
168 

1,101 
44 

1,145 

44 

14 
4 

62 

1,207 

402 
487 
221 

1,110 
(66)

1,044 

(210)

6 
(64)

(268)

776 

Total

2,922 
(776)
(4)

2,142 
84.6p

2,533 

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350

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

14  Reconciliation of net worth and value of in-force for long-term businessnote(i)

2012  £m

Required 
capital

Total net
 worth

Group
Shareholders’ equity at 1 January 2012
New business contributionnotes (iii), (iv)
Existing business – transfer to net worth
Expected return on existing business
Changes in operating assumptions and experience variances 
Changes in non-operating assumptions and experience 

variances

Gain on acquisition of REALICnotes 5 and (v)

Profi  t aft  er tax from long-term business
Exchange movements on foreign operations and net 

investment hedges

Intra-group dividends (including statutory transfers) and 

investment in operationsnote (ii)

Mark to market value movements on Jackson assets backing 

surplus and required capital
Other transfers from net worth

Free 
surplus
note 9

2,839 
(618)
1,923 
96 
295 

(163)
(169)

1,364 

(92)

(1,187)

35 
(2)

3,447 
454 
(324)
85 
50 

109 
169 

543 

(92)

– 

– 
– 

Value of
in-force
business
note (vi)

13,364 
1,955 
(1,599)
929 
51 

409 
453 

Total
long-term
business
operations

19,650 
1,791 
– 
1,110 
396 

355 
453 

6,286 
(164)
1,599 
181 
345 

(54)
– 

1,907 

2,198 

4,105 

(184)

(339)

(1,187)

188 

35 
(2)

– 
– 

(523)

(999)

35 
(2)

Shareholders’ equity at 31 December 2012

2,957 

3,898 

6,855 

15,411 

22,266 

Representing:

Asia operations
Shareholders’ equity at 1 January 2012
New business contributionnote (iv)
Existing business – transfer to net worth
Expected return on existing business
Changes in operating assumptions and experience variances
Changes in non-operating assumptions and experience 

variances

Profi  t aft  er tax from long-term business
Exchange movements on foreign operations and net 

investment hedges

Intra-group dividends (including statutory transfers) 

and investment in operationsnote (ii)

Other transfers to net worth

Shareholders’ equity at 31 December 2012

1,067 
(292)
635 
56 
80 

114 

593 

(38)

(656)
8 

974 

860 
97 
(3)
– 
25 

16 

135 

(25)

– 
– 

1,927 
(195)
632 
56 
105 

130 

728 

(63)

(656)
8 

6,583 
1,177 
(632)
413 
(23)

8,510 
982 
– 
469 
82 

92 

222 

1,027 

1,755 

(208)

116 
– 

(271)

(540)
8 

970 

1,944 

7,518 

9,462 

Notes on the EEV basis results  Prudential plc Annual Report 2012

351

US operations
Shareholders’ equity at 1 January 2012
New business contributionnote (iv)
Existing business – transfer to net worth
Expected return on existing business
Changes in operating assumptions and experience variances
Changes in non-operating assumptions and experience 

variances

Gain on acquisition of REALICnotes 5 and (v)

Profi  t aft  er tax from long-term business
Exchange movements on foreign operations and net 

investment hedges

Intra-group dividends (including statutory transfers)
Mark to market value movements on Jackson assets backing 

surplus and required capital

Other transfers to net worth

2012  £m

Required 
capital

Total net
 worth

Value of
in-force
business
note (vi)

Total
long-term
business
operations

1,371 
271 
(242)
48 
19 

31 
169 

296 

(67)
– 

– 
– 

2,591 
(10)
535 
88 
238 

(299)
– 

552 

(121)
(252)

35 
6 

2,491 
578 
(535)
180 
21 

164 
453 

861 

(131)
– 

– 
– 

5,082 
568 
– 
268 
259 

(135)
453 

1,413 

(252)
(252)

35 
6 

Free 
surplus
note 9

1,220 
(281)
777 
40 
219 

(330)
(169)

256 

(54)
(252)

35 
6 

Shareholders’ equity at 31 December 2012

1,211 

1,600 

2,811 

3,221 

6,032 

UK insurance operations
Shareholders’ equity at 1 January 2012
New business contributionnote (iv)
Existing business – transfer to net worth
Expected return on existing business
Changes in operating assumptions and experience variances
Changes in non-operating assumptions and experience 

variances

Profi  t aft  er tax from long-term business
Intra-group dividends (including statutory transfers)note (ii)
Other transfers from net worth

Shareholders’ equity at 31 December 2012

552 
(45)
511 
– 
(4)

53 

515 
(279)
(16)

772 

1,216 
86 
(79)
37 
6 

62 

112 
– 
– 

1,768 
41 
432 
37 
2 

115 

627 
(279)
(16)

4,290 
200 
(432)
336 
53 

153 

310 
72 
– 

6,058 
241 
– 
373 
55 

268 

937 
(207)
(16)

1,328 

2,100 

4,672 

6,772 

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352

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

14  Reconciliation of net worth and value of in-force for long-term businessnote(i) continued

All fi  gures are shown net of tax.

Notes
(i) 
(ii)  The amounts shown in respect of free surplus and the value of in-force business for Asia and UK insurance operations for intra-group dividends (including 
statutory transfers) and investment in operations  include the repayment of contingent loan funding. Contingent loan funding represents amounts whose 
repayment to the lender is contingent upon future surpluses emerging from certain contracts specifi  ed under the arrangement. If insuffi    cient surplus 
emerges on those contracts, there is no recourse to other assets of the Group and the liability is not payable to the degree of shortfall.

(iii)  The movements arising from new business contribution are as follows:

Free surplus invested in new business
Increase in required capital

Reduction in total net worth
Increase in the value associated with new business

Total post-tax new business contribution

(iv)  Free surplus invested in new business is as follows:

2012   £m

2011   £m

(618)
454 

(164)
1,955 

1,791 

(553)
406 

(147)
1,683 

1,536 

Pre-tax new business contributionnote 2
Tax

Post-tax new business contribution

Free surplus invested in new business

Post-tax new business contribution per 
£1 million free surplus invested

2012   £m

2011   £m

Asia 
operations 

US 
operations 

UK
insurance 
operations 

Total
long-term
business 
operations 

Asia 
operations 

US 
operations 

UK
insurance 
operations 

Total
long-term
business 
operations 

1,266 
(284)

982 

(292)

873 
(305)

568 

(281)

313 
(72)

241 

(45)

2,452 
(661)

1,791 

(618)

1,076 
(265)

811 

(297)

815 
(285)

530 

(202)

260 
(65)

195 

(54)

2,151 
(615)

1,536 

(553)

3.4 

2.0 

5.4 

2.9 

2.7 

2.6 

3.6 

2.8

(v) 

The eff  ect on free surplus of the purchase of REALIC refl  ects the diff  erence between the consideration of £370 million and the free surplus of REALIC at the 
acquisition date. The REALIC free surplus represents the excess of net worth over required capital. The incremental  value of in-force of £453 million 
represents the amount which is recognised on the EEV reporting basis over and above the net worth.

(vi)  The value of in-force business includes the value of future margins from current in-force business less the cost of holding required capital and represents:

31 December 2012   £m

31 December 2011   £m

Asia 
operations 

US 
operations

Total
long-term
business
operations

UK
insurance 
operations
note 

Asia 
operations

US 
operations

UK
insurance 
operations

Total
long-term
business 
operations 

Value of in-force business before deduction of 
cost of capital and time value of guarantees

Cost of capital
Cost of time value of guarantees

Net value of in-force business

7,903 
(352)
(33)

7,518 

3,992 
(121)
(650)

3,221 

4,916 
(244)
– 

16,811 
(717)
(683)

4,672 

15,411 

6,922 
(317)
(22)

6,583 

3,222 
(135)
(596)

2,491 

4,598 
(241)
(67)

4,290 

14,742 
(693)
(685)

13,364 

Note
A provision for the cost of time value of options and guarantees for UK insurance operations is no longer required.

 
 
 
 
 
 
 
 
Notes on the EEV basis results  Prudential plc Annual Report 2012

353

15  Expected transfer of value of in-force business to free surplus

The discounted value of in-force business and required capital can be reconciled to the 2012 and 2011 totals in the tables below for the 
emergence of free surplus as follows:

Required capitalnote 14
Value of in-force (VIF)note 14
Add back: deduction for cost of time value of guaranteesnote 14
Other itemsnote

2012  £m

2011  £m

3,898 
15,411 
683 
(1,401)

18,591 

3,447 
13,364 
685 
(1,214)

16,282 

Note
‘Other items’ represent amounts incorporated into VIF where there is no defi  nitive timeframe for when the payments will be made or receipts received. 
In particular, other items includes the deduction of the value of the shareholders’ interest in the estate, the value of which is derived by increasing fi  nal bonus 
rates so as to exhaust the estate over the lifetime of the in-force with-profi  ts business. This is an assumption to give an appropriate valuation. To be conservative 
this item is excluded from the expected free surplus generation profi  le below. 

Cash fl ows are projected on a deterministic basis and are discounted at the appropriate risk discount rate. The modelled cash fl ows 
use the same methodology underpinning the Group’s embedded value reporting and so is subject to the same assumptions and 
sensitivities.

The table below shows how the VIF generated by the in-force business and the associated required capital is modelled as emerging 

into free surplus over future years.

Asia operations
US operations
UK insurance operations

Total

Asia operations
US operations
UK insurance operations

Total

2012  £m

Expected period of conversion of future post-tax distributable earnings and 
required capital fl  ows to free surplus

1-5 years

6 -10 years

11-15 years

16 -20 years

21-40 years

40+ years

2,987 
2,723 
1,890 

7,600 

41%

1,873 
1,607 
1,185 

4,665 

25%

840 
301 
456 

1,597 

9%

1,181 
698 
756 

2,635 

14%

2011  £m

1,297 
110 
445 

1,852 

10%

232 
– 
10 

242 

1%

Expected period of conversion of future post-tax distributable earnings and 
required capital fl  ows to free surplus

1-5 years

6 -10 years

11-15 years

16 -20 years

21-40 years

40+ years

2,582 
2,241 
1,864 

6,687 

41%

1,596 
1,287 
1,166 

4,049 

25%

1,012 
490 
743 

2,245 

14%

732 
173 
453 

1,358 

8%

1,262 
76 
394 

1,732 

11%

 203 
 – 
 8 

211 

1%

2012 total as 
shown above

8,410 
5,439 
4,742 

18,591 

100%

2011 total as 
shown above

7,387 
4,267 
4,628 

16,282 

100%

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354

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

16  Sensitivity of results to alternative assumptions

(a) Sensitivity analysis – economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2012 (31 December 2011) and the new business 
contribution after the effect of required capital for 2012 and 2011 to:

 AAAAAAAAAAAAAAAA 1 per cent increase in the discount rates;
 AAAAAAAAAAAAAAAA 1 per cent increase and decrease in interest rates, including all consequential changes (assumed investment returns for all asset 

classes, market values of fi xed interest assets, risk discount rates);

 AAAAAAAAAAAAAAAA 1 per cent rise in equity and property yields;
 AAAAAAAAAAAAAAAA 10 per cent fall in market value of equity and property assets (embedded value only); 
 AAAAAAAAAAAAAAAA Holding company statutory minimum capital (by contrast to required capital), (embedded value only);
 AAAAAAAAAAAAAAAA 5 basis point increase in UK long-term expected defaults; and
 AAAAAAAAAAAAAAAA 10 basis point increase in the liquidity premium for UK annuities.

In each sensitivity calculation, all other assumptions remain unchanged except where they are directly affected by the revised 
economic conditions.

New business contribution

2012  £m

2011  £m

Asia 
operations 

US 
operations 

UK
insurance 
operations 

Total
long-term
business  
operations 

Asia 
operations 

US 
operations 

New business contributionnote 2

1,266 

873 

313 

2,452 

1,076 

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise
Long-term expected defaults – 5 bps increase
Liquidity premium – 10 bps increase

(163)
33 
(106)
48 
– 
– 

(40)
104 
(161)
97 
– 
– 

(38)
6 
(11)
13 
(10)
20 

(241)
143 
(278)
158 
(10)
20 

(139)
2 
(72)
50 
– 
– 

815 

(45)
81 
(117)
92 
– 
– 

UK
insurance 
operations 

Total
long-term
business  
operations 

260 

2,151 

(36)
5 
(6)
11 
(8)
16 

(220)
88  
(195)
153 
(8)
16 

Embedded value of long-term business operations

31 December 2012  £m

31 December 2011  £m

Asia 
operations 

US 
operations 

UK
insurance 
operations 

Total
long-term
business  
operations 

Asia 
operations 

US 
operations 

UK
insurance 
operations 

Total
long-term
business  
operations 

Shareholders’ equitynote 11

9,462 

6,032 

6,772  22,266 

8,510 

5,082 

6,058 

19,650 

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise
Equity/property market values – 10% fall
Statutory minimum capital
Long-term expected defaults – 5 bps increase
Liquidity premium – 10 bps increase

 (879)
 (218)
85  
328  
 (159)
108  
– 
– 

 (209)
 (124)
49  
230  
 (69)
89  
– 
– 

 (482)
 (328)
399  
202  
 (309)
4  
 (112)
224  

 (1,570)
 (670)
533  
760  
 (537)
201  
 (112)
224  

 (771)
 (376)
253  
329  
 (159)
114  
– 
– 

 (147)
 (106)
58  
185  
16  
92  
– 
– 

 (443)
 (343)
400  
205  
 (326)
4  
 (98)
196  

 (1,361)
 (825)
711  
719  
 (469)
210  
 (98)
196  

The sensitivities shown above are for the impact of instantaneous changes on the embedded value of long-term business operations 
and include the combined effect on the value of in-force business and net assets at the balance sheet dates indicated. If the change 
in assumption shown in the sensitivities were to occur, then the effect shown above would be recorded within two components of the 
profi t analysis for the following year. These are for the effect of economic assumption changes and, to the extent that asset value 
changes are included in the sensitivities, within short-term fl uctuations in investment returns. In addition to the sensitivity effects 
shown above, the other components of the profi t for the following year would be calculated by reference to the altered assumptions, 
for example new business contribution and unwind of discount, together with the effect of other changes such as altered corporate 
bond spreads. In addition for Jackson, the fair value movements on assets backing surplus and required capital which are taken 
directly to shareholders’ equity would also be affected by changes in interest rates.

Notes on the EEV basis results  Prudential plc Annual Report 2012

355

(b) Sensitivity analysis – non-economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2012 (31 December 2011) and the new business 
contribution after the effect of required capital for 2012 and 2011 to:

 AAAAAAAAAAAAAAAAAAA 10 per cent proportionate decrease in maintenance expenses (a 10 per cent sensitivity on a base assumption of £10 per annum 

would represent an expense assumption of £9 per annum);

 AAAAAAAAAAAAAAAAAAA 10 per cent proportionate decrease in lapse rates (a 10 per cent sensitivity on a base assumption of 5 per cent would represent a 

lapse rate of 4.5 per cent per annum); and

 AAAAAAAAAAAAAAAAAAA 5 per cent proportionate decrease in base mortality and morbidity rates (ie increased longevity).

New business contribution

2012  £m

2011  £m

Asia 
operations 

US 
operations 

UK
insurance 
operations 

Total
long-term
business  
operations 

Asia 
operations 

US 
operations 

UK
insurance 
operations 

Total
long-term
business  
operations 

New business contributionnote 2

1,266 

873 

313 

2,452 

1,076 

815 

260 

2,151 

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
  UK annuities

32 
95 
76 

76 
– 

13 
26 
5 

5 
– 

4 
7 
(11)

3 
(14)

49 
128 
70 

84 
(14)

26 
92 
60 

60 
– 

11 
24 
9 

9 
– 

7 
10 
(9)

3 
(12)

44 
126 
60 

72 
(12)

Embedded value of long-term business operations

31 December 2012  £m

31 December 2011  £m

Asia 
operations 

US 
operations 

UK
insurance 
operations 

Total
long-term
business  
operations 

Asia 
operations 

US 
operations 

UK
insurance 
operations 

Total
long-term
business  
operations 

Shareholders’ equitynote 11

9,462 

6,032 

6,772  22,266 

8,510 

5,082 

6,058 

19,650 

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
  UK annuities

137 
333 
387 

387 
– 

50 
225 
178 

178 
– 

56 
66 
(273)

13 
(286)

243 
624 
292 

578 
(286)

117 
342 
289 

289 
– 

44 
157 
92 

92 
– 

52 
65 
(227)

12 
(239)

213 
564 
154 

393 
(239)

(c)  Eff  ect of proposed change in UK corporation tax rate 
The proposed rate change from 23 per cent to 22 per cent announced in the 2012 Budget on 21 March 2012 has been reduced by 
a further 1 per cent to 21 per cent in the Autumn Statement on 5 December 2012. The change from 23 per cent to 21 per cent is 
expected to be effective 1 April 2014 and when substantively enacted it would have the impact of increasing the net of tax value 
of in-force business of UK insurance operations at 31 December 2012 by around £65 million.

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356

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

17  Assumptions

Deterministic assumptions
The tables below summarise the principal fi nancial assumptions:

Assumed investment returns refl ect the expected future returns on the assets held and allocated to the covered business at the 

valuation date.

(i)  Asia operationsnotes (a),(b),(d)

China Hong Kong
notes (b),(d)

India

Indonesia

Japan

Korea

Malaysia
notes (c),(d)

Philippines Singapore
note (d) 

Taiwan

Thailand

Vietnam

31 December 2012   %

10.1 
10.1 

3.8 
3.5 

13.2 
13.2 

9.4 
9.4 

–
4.5 

2.5 

2.25 

4.0 

5.0 

0.0

7.4 
7.2 

3.0 

5.8 
5.8 

2.5 

11.1 
11.1 

3.6 
4.3 

3.25 
3.4 

10.3 
10.3 

17.2 
17.2 

4.0 

2.0 

1.0 

3.0 

5.5 

Risk discount rate:
  New business

In force

Expected long-term 
rate of infl ation
Government bond 

yield

3.6 

1.8 

8.2 

5.3 

0.8 

3.2 

3.5 

4.35 

1.3 

1.2 

3.5 

10.5 

China Hong Kong
notes (b),(d)

India

Indonesia

Japan

Korea

Malaysia
notes (c),(d)

Philippines Singapore
note (d) 

Taiwan

Thailand

Vietnam

31 December 2011   %

Risk discount rate:
  New business

In force

Expected long-term 
rate of infl ation
Government bond 

10.0 
10.0 

3.85 
3.7 

13.75 
13.75 

11.15 
11.15 

–
4.7 

2.5 

2.25 

4.0 

5.0 

0.0

yield

3.5 

1.9 

8.75 

6.1 

1.0 

7.1 
7.1 

3.0 

3.8 

6.4 
6.5 

2.5 

3.7 

12.2 
12.2 

3.9 
4.65 

4.0 

5.4 

2.0 

1.6 

5.0 
5.0 

1.0 

1.3 

10.1 
10.1 

19.6 
19.6 

3.0 

6.5 

3.3 

12.9 

Weighted risk discount rate:note (a)
  New business 

In force 

Asia total  %

 31 Dec 2012

 31 Dec 2011

6.8 
6.1 

7.4 
6.9 

Equity risk premiums in Asia range from 3.25 per cent to 8.8 per cent for 2012 (2011: 3.25 per cent to 8.7 per cent).

Notes
(a) 

The weighted risk discount rates for Asia operations shown above have been determined by weighting each country’s risk discount rates by reference to 
the EEV basis new business result and the closing value of in-force business. The changes in the risk discount rates for individual Asia territories refl  ect 
the movements in government bond yields, together with the eff  ects of movements in the allowance for market risk and changes in product mix.
For Hong Kong the assumptions shown are for US dollar denominated business. For other territories, the assumptions are for local currency denominated 
business. 
The risk discount rate for Malaysia refl  ects both the Malaysia life and Takaful operations.

(c) 
(d)  The mean equity return assumptions for the most signifi  cant equity holdings in the Asia operations were:

(b) 

Hong Kong 
Malaysia
Singapore

 31 Dec 2012   %

 31 Dec 2011   %

5.8 
9.5 
7.35 

5.9 
9.7 
7.7 

 
 
 
 
 
 
 
 
 
 
 
Notes on the EEV basis results  Prudential plc Annual Report 2012

357

(ii)  US operations 

Assumed new business spread margins:notes (a), (c)

Fixed annuity business*:

January to June issues  
July to December issues
Fixed index annuity business:
January to June issues  
July to December issues

Institutional business

Risk discount rate:note (d)
  Variable annuity
  Non-variable annuity
  Weighted average total:note (b)

  New business

In force

US 10-year treasury bond rate at end of year
Pre-tax expected long-term nominal rate of return for US equities
Equity risk premium
Expected long-term rate of infl ation

*  Including the proportion of variable annuity business invested in the general account.
† Grading up linearly by 25 basis points to a long-term assumption over fi  ve years.

31 Dec 2012  %

31 Dec 2011  %

1.4† 
1.1† 

1.75† 
1.35† 
1.25 

6.5 
4.0 

6.3 
5.6 
1.8 
5.8 
4.0 
2.5 

1.75† 
1.75† 

2.25 
2.25 
1.0 

6.7 
4.6 

6.5 
6.0 
1.9 
5.9 
4.0 
2.0 

Notes
(a) 

The assumed new business spread margins shown above are the rates at inception. For fi  xed annuity business (including  the proportion of variable annuity 
business invested in the general account) in both years the assumed spread margin grades up linearly by 25 basis points to the long-term assumption over 
fi  ve years. In 2012, for fi  xed index annuity business the assumed spread margin also grades up linearly by 25 basis points to the long-term assumption over 
fi  ve years. For fi  xed index annuity business in 2011 and institutional business in both years the assumption applies from inception (ie no grading).
(b)  The weighted average risk discount rates refl  ect the mix of business between variable annuity and non-variable annuity business. The decrease in the 

(c) 

weighted average risk discount rates from 2011 to 2012 primarily refl  ects the decrease in the US 10-year treasury bond rate of 10 basis points together with 
the eff  ect of the decrease in additional allowance for credit risk (as described in note (d) below). 
Credit risk treatment
The projected cash fl  ows incorporate the expected long-term spread between the earned rate and the rate credited to policyholders. The projected earned 
rates refl  ect book value yields which are adjusted over time to refl  ect projected reinvestment rates. Positive net cash fl  ows are assumed to be reinvested in a 
mix of corporate bonds, commercial mortgages and limited partnerships. The yield on those assets is assumed to grade from the current level to a yield that 
allows for a long-term assumed credit spread on the reinvested assets of 1.25 per cent over 10 years. The yield also refl  ects an allowance for a risk margin 
reserve which for 2012 is 28 basis points (2011: 27 basis points) for long-term defaults (as described in note 1(b)(iii)), which represents the allowance as at the 
valuation date applied in the cash fl  ow projections of the value of the in-force business.

In the event that long-term default levels are higher, then unlike for UK annuity business where policyholder benefi  ts are not changeable, Jackson has 

(d) 

some discretion to adjust crediting rates, subject to contract guarantee levels and general market competition considerations.
For US operations, the risk discount rates shown above include an additional allowance for a combination of credit risk premium and short-term downgrade 
and default allowance for general account business of 150 basis points (2011: 200 basis points) and for variable annuity business of 30 basis points 
(2011: 40 basis points) to refl  ect the fact that a proportion of the variable annuity business is allocated to the general account (as described in note 1(b)(iii)). 

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358

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

17  Assumptions continued

(iii)  UK insurance operations

Shareholder-backed annuity business:note (d)
Risk discount rate:

  New businessnote (a)

In forcenote (b)

Pre-tax expected long-term nominal rate of return for shareholder-backed annuity business:

  New business
In forcenote (b)

Other business:note (d)
Risk discount rate:note (c)
  New business

In force
Equity risk premium
Pre-tax expected long-term nominal rates of investment return:

  UK equities
  Overseas equities

Property

  Gilts
  Corporate bonds

Expected long-term rate of infl ation

Post-tax expected long-term nominal rate of return for the PAC with-profi ts fund:

Pension business (where no tax applies)
Life business

 31 Dec 2012  %

 31 Dec 2011  %

6.9 
7.95 

4.2 
3.9 

5.2 
5.6 
4.0 

7.7 
8.6 

4.85 
4.4 

5.3 
5.65 
4.0 

6.3 
5.8 to 9.6
5.1 
2.3 
3.9 
2.9 

6.5 
5.9 to 9.9
5.2 
2.5 
4.0 
 3.0 

5.0 
4.35 

5.1 
4.4 

Notes
(a) 

(b) 

(c) 

The new business risk discount rate for shareholder-backed annuity business incorporates an allowance for best estimate defaults and additional credit risk 
provisions, appropriate to the new business assets, over the projected lifetime of this business. These additional provisions comprise of a credit risk 
premium, which is derived from Moody’s data from 1970 to 2009, an allowance for a 1 notch downgrade of the portfolio subject to credit risk and an 
allowance for short-term defaults. 
For shareholder-backed annuity business, the movements in the pre-tax long-term nominal rates of return and the risk discount rates for in-force business 
mainly refl  ect the eff  ect of changes in asset yields.
The risk discount rates for new business and business in force for UK insurance operations other than shareholder-backed annuities refl  ect weighted rates 
based on the type of business. 

(d)  Credit spread treatment 

For with-profi  ts business, the embedded value refl  ects the discounted value of future shareholder transfers. These transfers are directly aff  ected by the level 
of projected rates of return on investments, including debt securities. The assumed earned rate for with-profi  t holdings of corporate bonds is defi  ned as the 
risk-free rate plus an assessment of the long-term spread over gilts, net of expected long-term defaults. This approach is similar to that applied for equities 
and properties for which the projected earned rate is defi  ned as the risk-free rate plus a long-term risk premium. 

For UK shareholder-backed annuity business, diff  erent dynamics apply both in terms of the nature of the business and the EEV methodology applied. 

For this type of business the assets are generally held to maturity to match long duration liabilities. It is therefore appropriate under EEV methodology to 
include a liquidity premium in the economic basis used. The appropriate EEV risk discount rate is set in order to equate the EEV with a ‘market consistent 
embedded value’ including liquidity premium. The liquidity premium in the ‘market consistent embedded value’ is derived from the yield on the assets 
held aft  er deducting an appropriate allowance for credit risk. For Prudential Retirement Income Limited, which has approximately 90 per cent of UK 
shareholder-backed annuity business, the allowance for credit risk for the in-force business at 31 December 2012 is made up of:
(1) 

 15 basis points in respect of long-term expected defaults derived by applying Moody’s data from 1970 to 2009 and the defi  nition of the credit rating used 
is the second highest credit rating published by Moody’s, Standard and Poor’s and Fitch; and
 50 basis points in respect of additional provisions which comprise a credit risk premium, which is derived from Moody’s data from 1970 to 2009, an 
allowance for a 1 notch downgrade of the portfolio subject to credit risk and an allowance for short-term defaults. 
The credit assumptions used and the residual liquidity premium element of the bond spread over swap rates is as  follows:

(2) 

New business*

Bond spread over swap rates
Total credit risk allowance†

Liquidity premium

In-force business
Bond spread over swap rates
Total credit risk allowance

Liquidity premium

31 December 
2012 
(bps)

31 December 
2011 
(bps)

 150 
 35 

 115 

 161 
 65 

 96 

139 
35 

104 

201 
66 

 135 

*  The new business liquidity premium is based on the weighted average of the point of sale liquidity premia.
† Specifi  c assets are allocated to the new business for the period with the appropriate allowance for credit risk which was 35 basis points for 2012 and 2011. 

The overall allowance for credit risk is prudent by comparison with historic rates of default and would be suffi cient to withstand a wide 
range of extreme credit events over the expected lifetime of the annuity business.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes on the EEV basis results  Prudential plc Annual Report 2012

359

Stochastic assumptions
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations 
described above. Assumptions specifi c to the stochastic calculations, such as the volatilities of asset returns, refl ect local market 
conditions and are based on a combination of actual market data, historic market data and an assessment of longer-term economic 
conditions. Common principles have been adopted across the Group for the stochastic asset models, for example, separate modelling 
of individual asset classes but with allowance for correlation between the various asset classes.

Details are given below of the key characteristics and calibrations of each model.

(iv)  Asia operations
 AAAAAAAAAAAAAAAAAAA The same asset return models as described for UK insurance operations below, appropriately calibrated, have been used for Asia 

operations. The principal asset classes are government and corporate bonds. Equity holdings are much lower than in the UK whilst 
property holdings do not represent a signifi cant investment asset;

 AAAAAAAAAAAAAAAAAAA The stochastic cost of guarantees is primarily only of signifi cance for the Hong Kong, Korea, Malaysia and Singapore operations; 

and

 AAAAAAAAAAAAAAAAAAA The mean stochastic returns are consistent with the mean deterministic returns for each country. The expected volatility of equity 
returns ranges from 18 per cent to 35 per cent, and the volatility of government bond yields ranges from 0.9 per cent to 2.3 per cent 
(2011: 0.9 per cent to 2.4 per cent).

(v)  US operations (Jackson)
 AAAAAAAAAAAAAAAAAAA Interest rates are projected using a log-normal generator calibrated to historical US treasury yield curves;
 AAAAAAAAAAAAAAAAAAA Corporate bond returns are based on treasury securities plus a spread that has been calibrated to current market conditions and 

varies by credit quality; and

 AAAAAAAAAAAAAAAAAAA Variable annuity equity returns and bond interest rates have been stochastically generated using a log-normal model with 

parameters determined by reference to historical data. The volatility of equity fund returns ranges from 19 per cent to 32 per cent 
for all periods throughout these results, depending on the risk class and the class of equity, and the standard deviation of interest 
rates ranges from 2.2 per cent to 2.5 per cent (2011: 2.1 per cent to 2.4 per cent).

(vi)  UK insurance operations
 AAAAAAAAAAAAAAAAAAA Interest rates are projected using a two-factor model calibrated to the initial market yield curve;
 AAAAAAAAAAAAAAAAAAA The risk premium on equity assets is assumed to follow a log-normal distribution;
 AAAAAAAAAAAAAAAAAAA The corporate bond return is calculated as the return on a zero-coupon bond plus a spread. The spread process is a mean reverting 

stochastic process; and

 AAAAAAAAAAAAAAAAAAA Property returns are modelled in a similar fashion to corporate bonds, namely as the return on a risk-free bond, plus a risk premium, 

plus a process representative of the change in residual values and the change in value of the call option on rents.

Mean returns have been derived as the annualised arithmetic average return across all simulations and durations.

For each projection year, standard deviations have been calculated by taking the square root of the annualised variance of the 
returns over all the simulations. These have been averaged over all durations in the projection. For equity and property, the standard 
deviations relate to the total return on these assets. The standard deviations applied for both years are as follows:

Equities:
  UK
  Overseas 
Property

 31 Dec 2012  %

 31 Dec 2011  %

20 
18 
15 

20 
18 
15 

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360

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

17  Assumptions continued

(vii)  Demographic assumptions
Persistency, mortality and morbidity assumptions are based on an analysis of recent experience but also refl ect expected future 
experience. Where relevant, when calculating the time value of fi nancial options and guarantees, policyholder withdrawal rates vary 
in line with the emerging investment conditions according to management’s expectations.

(viii)  Expense assumptions
Expense levels, including those of service companies that support the Group’s long-term business operations, are based on internal 
expense analysis investigations and are appropriately allocated to acquisition of new business and renewal of in-force business. 
Exceptional expenses are identifi ed and reported separately. For mature business, it is Prudential’s policy not to take credit for future 
cost reduction programmes until the savings have been delivered. For businesses which are currently sub-scale (China, Malaysia 
Takaful and Taiwan) and India (where the business model is being adapted in response to the regulatory changes introduced in recent 
years), expense overruns are permitted provided these are short-lived.

For Asia operations, the expenses comprise costs borne directly and recharged costs from the Asia regional head offi ce, that are 

attributable to covered business. The assumed future expenses for these operations also include projections of these future 
recharges. Development expenses are charged as incurred.

Corporate expenditure comprises:
 AAAAAAAAAAAAAAAA Expenditure for Group head offi ce, to the extent not allocated to the PAC with-profi ts funds, together with Solvency II 

implementation and restructuring costs, which are charged to the EEV basis results as incurred; and

 AAAAAAAAAAAAAAAA Expenditure of the Asia regional head offi ce that is not allocated to the covered business or asset management operations, and is 

charged as incurred. These costs are primarily for corporate related activities and included within corporate expenditure. 

(ix)  Taxation and other legislation
Current taxation and other legislation have been assumed to continue unaltered except where changes have been announced and 
substantively enacted in the year.

The sensitivity of the embedded value as at 31 December 2012 to the effect of the forthcoming change in the UK corporate tax 

rates is shown in note 16(c). 

Notes on the EEV basis results  Prudential plc Annual Report 2012

361

18  New business premiums and contributionsnote (i)

Group insurance operations
Asia
US
UK

Group total

Asia insurance operations
Hong Kong
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam

SE Asia operations including Hong Kong
Chinanote (ii)
Korea
Taiwan
India note (iii)

Total Asia operations

US insurance  operations
Fixed annuities
Fixed index annuities
Life
Variable annuities
Wholesale

Total US insurance operations

UK and Europe insurance operations
Direct and partnership annuities
Intermediated annuities
Internal vesting annuities

Total individual  annuities
Corporate pensions
Onshore bonds
Other products
Wholesale

Single

Regular

Annual premium and 
contribution 
equivalents (APE)

Present value of new 
business premiums 
(PVNBP)

2012  £m 2011  £m 2012  £m 2011  £m 2012  £m 2011  £m 2012  £m 2011  £m

 1,568 
 14,504 
 6,286 

 1,456 
 12,562 
 4,871 

 1,740 
 12 
 207 

 1,514 
 19 
 259 

 1,897 
 1,462 
 836 

 1,660 
 1,275 
 746 

 10,544 
 14,600 
 7,311 

 8,910 
 12,720 
 6,111 

 22,358 

 18,889 

 1,959 

 1,792 

 4,195 

 3,681 

 32,455 

 27,741 

 157 
 359 
 98 
 172 
 399 
 12 
 1 

 1,198 
 37 
 94 
 172 
 67 

 180 
 250 
 79 
 95 
 371 
 11 
 1 

 987 
 46 
 71 
 217 
 135 

 380 
 410 
 208 
 28 
 261 
 36 
 44 

 313 
 338 
 215 
 20 
 198 
 26 
 42 

 396 
 446 
 218 
 45 
 301 
 37 
 45 

 331 
 363 
 223 
 30 
 235 
 27 
 42 

 1,367 
 53 
 86 
 138 
 96 

 1,152 
 54 
 94 
 126 
 88 

 1,488 
 56 
 95 
 156 
 102 

 1,251 
 59 
 101 
 148 
 101 

 2,316 
 2,097 
 1,388 
 254 
 2,314 
 140 
 159 

 8,668 
 277 
 438 
 723 
 438 

 2,023 
 1,435 
 1,225 
 153 
 1,855 
 102 
 143 

 6,936 
 294 
 542 
 672 
 466 

 1,568 

 1,456 

 1,740 

 1,514 

 1,897 

 1,660 

 10,544 

 8,910 

 581 
 1,094 
 6 
 12,445 
 378 

 472 
 934 
 10 
 10,909 
 237 

 14,504 

 12,562 

 297 
 653 
 1,456 

 2,406 
 303 
 2,275 
 894 
 408 

 328 
 241 
 1,223 

 1,792 
 184 
 1,779 
 780 
 336 

 – 
 – 
 12 
 – 
 – 

 12 

 – 
 – 
 – 

 – 
 159 
 – 
 48 
 – 

 207 

 – 
 – 
 19 
 – 
 – 

 19 

 – 
 – 
 – 

 – 
 215 
 – 
 44 
 – 

 259 

 58 
 109 
 12 
 1,245 
 38 

 47 
 93 
 20 
 1,091 
 24 

 581 
 1,094 
 102 
 12,445 
 378 

 472 
 934 
 168 
 10,909 
 237 

 1,462 

 1,275 

 14,600 

 12,720 

 30 
 65 
 146 

 241 
 189 
 228 
 137 
 41 

 836 

 33 
 24 
 122 

 179 
 233 
 178 
 122 
 34 

 297 
 653 
 1,456 

 2,406 
 1,045 
 2,277 
 1,175 
 408 

 328 
 241 
 1,223 

 1,792 
 1,224 
 1,781 
 978 
 336 

 746 

 7,311 

 6,111 

Total UK and Europe  insurance operations

 6,286 

 4,871 

Group total

 22,358 

 18,889 

 1,959 

 1,792 

 4,195 

 3,681 

 32,455 

 27,741 

Notes
(i) 

The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting period that have the potential to 
generate profi  ts for shareholders. The amounts shown are not, and not intended to be, refl  ective of premium income recorded in the IFRS income statement. 

(ii)  New business in China is included at Prudential’s 50 per cent interest in the China life operation.
(iii)  New business in India is included at Prudential’s 26 per cent interest in the India life operation. 

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362

Financial statements  Prudential plc Annual Report 2012

Notes on the EEV basis results continued

19  Other developments 

Acquisition of Thanachart Life Assurance Company Limited
On 5 November 2012, Prudential plc, through its subsidiary Prudential Life Assurance (Thailand) Public Company Limited (Prudential 
Thailand) entered into an agreement to acquire 100 per cent of Thanachart Life Assurance Company Limited (Thanachart Life), 
a wholly-owned life insurance subsidiary of Thanachart Bank Public Company limited (Thanachart Bank). The consideration for 
Thanachart Life is THB 17.5 billion (£352 million at the year end exchange rate) settled in cash on completion, with a further payment 
of THB 0.5 billion (£10 million) payable 12 months after completion, subject to a post-completion adjustment to refl ect the net asset 
value as at the completion date. The transaction is subject to regulatory approval and is expected to close in the fi rst half of 2013. 
Upon completion of the transaction, Thanachart Life will become a wholly-owned subsidiary of Prudential Thailand.

As part of the deal, Prudential Thailand and Thanachart Bank have entered into an agreement to establish an exclusive 15-year 
partnership to develop jointly their bancassurance business in Thailand. This transaction builds on Prudential’s strategy of focusing 
on the highly attractive markets of South-east Asia and is in line with the Group’s multichannel distribution strategy. 

Notes on the EEV basis results/Statement of directors’ responsibilities  Prudential plc Annual Report 2012

363

Statement of directors’ responsibilities 
in respect of the European Embedded Value 
(EEV) basis supplementary information  

The directors have chosen to prepare supplementary information 
in accordance with the EEV Principles issued in May 2004 by 
the European CFO Forum as supplemented by the Additional 
Guidance on EEV Disclosures issued in October 2005.

When compliance with the EEV Principles is stated, those 
principles require the directors to prepare supplementary 
information in accordance with the Embedded Value 
Methodology (EVM) contained in the EEV Principles and to 
disclose and explain any non-compliance with the EEV guidance 
included in the EEV Principles.

In preparing the EEV supplementary information, the directors 
have:

 AAAAAAAAAAAAAAAAAAA Prepared the supplementary information in accordance with 

the EEV Principles;

 AAAAAAAAAAAAAAAAAAA Identifi ed and described the business covered by the EVM;
 AAAAAAAAAAAAAAAAAAA Applied the EVM consistently to the covered business;
 AAAAAAAAAAAAAAAAAAA Determined assumptions on a realistic basis, having regard 
to past, current and expected future experience and to any 
relevant external data, and then applied them consistently;

 AAAAAAAAAAAAAAAAAAA Made estimates that are reasonable and consistent; and
 AAAAAAAAAAAAAAAAAAA Described the basis on which business that is not covered 

business has been included in the supplementary information, 
including any material departures from the accounting 
framework applicable to the Group’s fi nancial statements.

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364

Financial statements  Prudential plc Annual Report 2012

Independent auditor’s report to 
Prudential plc on the European Embedded Value 
(EEV) basis supplementary information 

We have audited the EEV basis supplementary information (the 
supplementary information) of Prudential plc (the Company) for 
the year ended 31 December 2012 set out on pages 326 to 362. 
The fi nancial reporting framework that has been applied in the 
preparation of the supplementary information is the European 
Embedded Value Principles issued in May 2004 by the European 
CFO Forum as supplemented by the Additional Guidance on 
European Embedded Value Disclosures issued in October 2005 
together ‘the EEV Principles’ using the methodology and 
assumptions set out on pages 331 to 336 and 356 to 360 
respectively. The supplementary information should be read 
in conjunction with the Group fi nancial statements which are 
on pages 147 to 314. 

This report is made solely to the Company in accordance with the 
terms of our engagement. Our audit work has been undertaken 
so that we might state to the Company those matters we have 
been engaged to state in this report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Company for our 
audit work, for this report, or for the opinions we have formed.

Respective responsibilities of directors and auditor
As explained more fully in the Directors’ Responsibilities 
Statement set out on page 363, the directors have accepted 
responsibility for the preparation of the supplementary 
information on the EEV basis in accordance with the 
EEV Principles. 

Our responsibility is to audit, and express an opinion on, the 
supplementary information in accordance with the terms of our 
engagement and in accordance with International Standards on 
Auditing (UK and Ireland). Those standards require us to comply 
with the Auditing Practices Board’s Ethical Standards 
for Auditors. 

Scope of the audit of the supplementary information
An audit involves obtaining evidence about the amounts and 
disclosures in the supplementary information suffi cient to give 
reasonable assurance that the supplementary information is free 
from material misstatement, whether caused by fraud or error. 
This includes an assessment of: whether the accounting policies 
are appropriate to Group’s circumstances and have been 
consistently applied and adequately disclosed; the 
reasonableness of signifi cant accounting estimates made by 
the directors; and the overall presentation of the supplementary 
information. In addition, we read all the fi nancial and non-
fi nancial information in the annual report and accounts to identify 
material inconsistencies with the audited supplementary 
information. If we become aware of any apparent material 
misstatements or inconsistencies we consider the implications 
for our report.

Opinion on supplementary information
In our opinion, the EEV basis supplementary information of the 
Company for the year ended 31 December 2012 has been 
properly prepared, in all material respects, in accordance with the 
EEV Principles using the methodology and assumptions set out 
on pages 331 to 336 and 356 to 360 respectively. 

Rees Aronson

for and on behalf of KPMG Audit Plc 
Chartered Accountants
London

12 March 2013

 Independent auditor’s report/ Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

365

Index to the additional unaudited fi  nancial information 

I. 
 366 

II. 
 369 

 374 

 375 

 I II. 
 376 
 378 

Selected historical fi  nancial information of Prudential
Selected historical fi  nancial information of Prudential

IFRS profi  t and loss information
a 

 Analysis of long-term insurance business pre-tax IFRS 
operating profi  t based on longer -term investment returns 
by driver
 Asia  operations  – analysis of IFRS operating profi  t by 
territory
 Analysis of asset management operating profi  t based on 
longer-term investment return

b 

c 

Other information
 a 
 b 

Funds under management
  Reconciliation of expected transfer of value of in-force 
(VIF) and required capital business to free surplus
Option schemes

 382 

 c 

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366

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information 

I:  Selected historical fi  nancial information of Prudential

The following table sets forth Prudential’s selected consolidated fi nancial data for the periods indicated. Certain data is derived from 
Prudential’s audited consolidated fi nancial statements prepared in accordance with International Financial Reporting Standards (IFRS) 
as issued by the International Accounting Standards Board (IASB) and as adopted by the European Union (EU) and European 
Embedded Value (EEV). 
  This table is only a summary and should be read in conjunction with Prudential’s consolidated fi nancial statements and the related 
notes included elsewhere in this document.

Income statement data

IFRS basis results
Gross premium earned 
Outward reinsurance premiums 

Earned premiums, net of reinsurance 
Investment return 
Other income 

Total revenue, net of reinsurance 

Benefi ts and claims and movement in unallocated surplus 

of with-profi ts funds, net of reinsurance 

Acquisition costs and other expenditure 
Finance costs: interest on core structural borrowings 

of shareholder-fi nanced operations 
Loss on sale of Taiwan agency business 

Year ended 31 December*

2012  £m

2011  £m

2010  £m

2009  £m

2008  £m

 29,910 
(506)

 29,404 
 24,051 
 2,021 

 55,476 

25,706 
(429)

25,277 
9,360 
1,869 

36,506 

24,568 
(357)

24,211 
21,769 
1,666 

47,646 

20,299 
(323)

19,976 
26,889 
1,234 

18,993 
(204)

18,789 
(30,202)
1,146 

48,099 

(10,267)

(45,953)
(6,055)

(29,289)
(5,120)

(40,518)
(4,989)

(41,195)
(4,756)

10,824 
(2,457)

(280)
– 

(286)
– 

(257)
– 

(209)
(559)

(172)
– 

Total charges, net of reinsurance 

(52,288)

(34,695)

(45,764)

(46,719)

8,195 

Profi t (loss) before tax (being tax attributable to 
shareholders’ and policyholders’ returns)  note (1) 

Tax (charge) credit attributable to policyholders’ returns 

Profi t (loss) before tax attributable to shareholders 
Tax (charge) credit attributable to shareholders’ returns 

Profi t (loss) from continuing operations after tax 
Discontinued operations (net of tax) 

Profi t (loss) for the year 

Based on profi t (loss) for the year attributable to the equity 

holders of the Company:
Basic earnings per share (in pence)
Diluted earnings per share (in pence)

Dividend per share declared and paid in reporting period 

 3,188 
(378)

 2,810 
(613)

 2,197 
 – 

 2,197 

1,811 
17 

1,828 
(409)

1,419 
– 

1,419 

1,882 
(611)

1,271 
40 

1,311 
– 

1,311 

1,380 
(818)

(2,072)
1,624 

562 
10 

572 
(14)

558 

(448)
58 

(390)
– 

(390)

86.5p
86.4p

55.8p
55.7p

51.8p
51.7p

22.3p
22.2p

(16.0)p
(16.0)p

(in pence)  note (6)

25.64p

25.19p

20.17p

19.20p

18.29p

*  The Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy under IFRS 4 for those 
operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, the 2008 to 2011 
comparative results have been adjusted from those previously published for the retrospective application of the improvement as if the new accounting policy 
had always applied.

 Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

367

Supplementary IFRS income statement data

Operating profi t based on longer-term investment returns  note (2) 
Short-term fl uctuations in investment returns 

Year ended 31 December*

2012  £m

2011  £m

2010  £m

2009  £m

2008  £m

2,533 

2,027 

1,826 

1,428 

1,248 

on shareholder-backed business

204 

(220)

Shareholders’ share of actuarial and other gains and losses 

on defi ned benefi t pension schemes

Costs of terminated AIA transaction
Gain on dilution of Group's holdings
Amortisation of acquisition accounting adjustments arising on 

the purchase of REALIC

Loss on sale and results of Taiwan agency business

50 
– 
42 

(19)
– 

21 
– 
– 

– 
– 

(198)

(10)
(377)
30 

– 
–

(171)

(1,684)

(74)
–
–

– 
(621)

(13)
–
–

– 
1 

Profi t (loss) from continuing operations before tax 

attributable to shareholders  note (2) 

Operating earnings per share (refl ecting operating profi t 
based on longer-term investment returns after related 
tax and non-controlling interests and excluding 2010 
exceptional tax credit) (in pence)

Operating earnings per share (refl ecting operating profi t 
based on longer-term investment returns after related 
tax and non-controlling interests and including 2010 
exceptional tax credit) (in pence)

2,810 

1,828 

1,271 

562 

(448)

76.8p

62.8p

59.0p

44.0p

39.0p

76.8p

62.8p

65.3p

44.0p

39.0p

*  The Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy under IFRS 4 for those 
operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, the 2008 to 2011 
comparative results have been adjusted from those previously published for the retrospective application of the improvement as if the new accounting policy 
had always applied.

Supplementary EEV income statement data

Operating profi t based on longer-term investment returns  note (2) 
Short-term fl uctuations in investment returns 

on shareholder-backed business

Mark to market value movements on core borrowings
Shareholders’ share of actuarial and other gains and losses 

on defi ned benefi t pension schemes
Effect of changes in economic assumptions 
Costs of terminated AIA transaction
Gain on dilution of Group's holdings
Gain on acquisition of REALIC
Profi t on sale and results of Taiwan agency business 

Profi t (loss) from continuing operations before tax 

attributable to shareholders 

Operating earnings per share (refl ecting operating profi t 
based on longer-term investment returns after related 
tax and non-controlling interests and excluding 2010 
exceptional tax credit) (in pence)

Operating earnings per share (refl ecting operating profi t 
based on longer-term investment returns after related 
tax and non-controlling interests and including 2010 
exceptional tax credit) (in pence)

Year ended 31 December

2012  £m

2011  £m

2010  £m

2009  £m

2008  £m

4,321 

3,978 

3,696 

3,090 

2,865 

538 
(380)

62 
(16)
– 
42 
453 
– 

(907)
(14)

23 
(158)
– 
– 
– 
– 

(30)
(164)

(11)
(10)
(377)
3 
– 
–

351 
(795)

(84)
(910)
–
–
– 
91 

(4,967)
656 

(14)
(398)
–
–
– 
(248)

5,020 

2,922 

3,107 

1,743 

(2,106)

125.0p 

115.7p 

106.9p 

88.8p 

85.1p 

125.0p 

115.7p 

113.2p 

88.8p 

85.1p 

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368

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information continued

I:  Selected historical fi  nancial information of Prudential continued

New business data
New business excluding Japan  note (3) 

Annual premium equivalent (APE) sales:

  Asia  note (3) 
  US
  UK

Total APE sales
EEV new business profi t (NBP) 

NBP margin (% APE) 

Statement of fi  nancial position data

Year ended 31 December

2012  £m

2011  £m

2010  £m

2009  £m

2008  £m

1,897 
1,462 
836 

4,195 
2,452 

58%

1,660 
1,275 
746 

3,681 
2,151 

58%

1,501 
1,164 
820 

3,485 
2,028 

58%

1,209 
912 
723 

2,844 
1,619 

57%

1,174 
716 
947 

2,837 
1,205 

42%

As of and for the year ended 31 December*

2012  £m

2011  £m

2010  £m

2009  £m

2008  £m

Total assets
Total policyholder liabilities and unallocated surplus 

of with-profi ts funds

Core structural borrowings of shareholder-fi nanced 

operations
Total liabilities
Total equity

310,253 

272,745 

260,040 

227,103 

214,858 

271,363 

236,290 

224,980 

196,417 

182,391 

3,554 
299,889 
10,364 

3,611 
264,138 
8,607 

3,676 
252,475 
7,565 

3,394 
221,230 
5,873 

2,958 
210,193 
4,665 

*  The Group has adopted updated US GAAP requirements for deferred acquisition costs as an improvement to its accounting policy under IFRS 4 for those 
operations of the Group which measure insurance assets and liabilities substantially by reference to US GAAP principles. Accordingly, the 2008 to 2011 
comparative results have been adjusted from those previously published for the retrospective application of the improvement as if the new accounting policy 
had always applied.

Other data

As of and for the year ended 31 December

2012  £bn

2011  £bn

2010  £bn

2009  £bn

2008  £bn

Funds under management  note (4) 
EEV shareholders’ equity, excluding non-controlling interests
Insurance Groups Directive capital surplus (as adjusted)  note (5) 

405 
22.4 
5.1 

351 
19.6 
4.0 

340 
18.2 
4.3 

290 
15.3 
3.4 

249 
15.0 
1.5 

Notes
1 
2 

3 
4 

5 

This measure is the formal profi  t (loss) before tax measure under IFRS but is not the result attributable to shareholders. 
Operating profi  ts are determined on the basis of including longer-term investment returns. EEV and IFRS operating profi  ts are stated aft  er excluding the 
eff  ect of short-term fl  uctuations in investment returns against long-term assumptions, the shareholders’ share of actuarial and other gains and losses on 
defi  ned benefi  t pension schemes, gain on dilution of the Group’s holdings and in 2010 costs associated with the terminated AIA transaction. In addition, for 
EEV basis results, operating profi  t excludes the eff  ect of changes in economic assumptions, the market value movement on core borrowings and in 2012, the 
gain arising on the acquisition of REALIC. Separately, on the IFRS basis, operating profi  t also excludes amortisation of accounting adjustments on the 
acquisition of REALIC. 
Asia comparative APE new business sales prior to 2011 exclude the Japanese insurance operations, which ceased writing new business from 15 February 2010.
Funds under management comprise funds of the Group held in the statement of fi  nancial position and external funds that are managed by Prudential asset 
management operations.
The surpluses shown are before allowing for the fi  nal dividends for each year, which are paid in the following year. The 2012 surplus is estimated. 

 Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

369

II(a):   Analysis of long-term insurance business pre-tax IFRS operating profi  t based on longer-term investment returns 

by driver

This classifi es the Group’s pre-tax operating earnings from long-term insurance operations into the underlying drivers of those profi ts, 
using the following categories:

i 

 Spread income represents the difference between net investment income (or premium income in the case of the UK annuities new 
business) and amounts credited to policyholder accounts. It excludes the operating investment return on shareholder net assets, 
which has been separately disclosed as expected return on shareholder assets ;

ii 

 Fee income represents profi ts driven by net investment performance, being asset management fees that vary with the size of the 
underlying policyholder funds net of investment management expenses ;

iii   With-profi ts results represents the shareholders’ transfer from the with-profi ts fund in the period ;

iv   Insurance margin primarily represents profi ts derived from the insurance risks of mortality, morbidity and persistency ;

v 

 Margin on revenues primarily represents amounts deducted from premiums to cover acquisition costs and administration 
expenses ;

vi   Acquisition costs and administration expenses represent expenses incurred in the period attributable to shareholders. 

It  excludes items such as restructuring costs and Solvency II costs which are not included in the segment profi t for insurance 
as  well  as items that are more appropriately included in other source of earnings lines (eg investment expenses are netted against 
investment income as part of spread income or fee income as appropriate) ; and

vii   DAC adjustments comprises DAC amortisation for the period, excluding amounts related to short-term fl uctuations, net of costs 

deferred in respect of new business.

Analysis of pre-tax IFRS operating profi  t by source 

Spread income
Fee income 
With-profi ts result
Insurance margin
Margin on revenues
Expenses:

Acquisition costs
Administration expenses 
DAC adjustments

Expected return on shareholder assets
Gain on China Life (Taiwan) shares

Long-term business operating profi t
Asset management operating profi t
GI commission
Other income and expenditu re* 

Total operating profi t based on longer-term investment returns

*   Including restructuring and Solvency II implementation costs. 

Asia 

106 
141 
39 
594 
1,453 

(903)
(583)
(28)
43 
51 

 913 
75 
 – 
 – 

988 

2012  £m

UK 

Unallocated 

US 

702 
875 
 – 
399 
 – 

(972)
(537)
442 
55 
 – 

 964 
39 
 – 
 – 

266 
61 
272 
39 
216 

(122)
(128)
(8)
107 
 – 

 703 
371 
33 
 – 

1,003 

1,107 

–
–
–
–
–

–
–
–
–
–

–
 – 
 – 
(565)

(565)

Total 

1,074 
1,077 
311 
1,032 
1,669 

(1,997)
(1,248)
406 
205 
51 

2,580 
485 
33 
(565)

2,533 

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370

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information continued

II(a):   Analysis of long-term insurance business pre-tax IFRS operating profi  t based on longer-term investment returns 

by driver continued

Spread income
Fee income 
With-profi ts result
Insurance margin
Margin on revenues
Expenses:

Acquisition costs
Administration expenses 
DAC adjustment s* 

Expected return on shareholder assets

Long-term business operating profi t
Asset management operating profi t
GI commission
RPI to CPI infl ation measure change on defi ned benefi t schemes
Other income and expenditur e† 

Total operating profi t based on longer-term investment returns

Asia 

88 
131 
38 
477 
1,199 

(766)
(503)
14 
 26 

704 
80 
–
–
–

784 

2011  £m

UK 

Unallocated 

247 
59 
293 
27 
226 

(127)
(128)
(5)
 91 

683 
357 
40 
–
–

1,080 

–
–
–
–
–

–
–
–
–

–
–
–
 42 
(554)

(512)

US 

730 
680 
– 
232 
–

(890)
(412)
228 
 83 

651 
24 
–
–
–

675 

Total 

1,065 
870 
331 
736 
1,425 

(1,783)
(1,043)
237 
200 

2,038 
461 
40 
42 
(554)

2,027 

*   DAC adjustments have been adjusted for the retrospective application of the accounting policy change described in note A5 of the IFRS fi  nancial statements.
† Including restructuring and Solvency II implementation costs.

 Margin analysis of long-term insurance business 
The following analysis expresses certain of the Group’s sources of operating profi t as a margin of policyholder liabilities or other 
suitable driver. Details of the Group’s average policyholder liability balances are given in D2(b), D3(b), D4(b). 

Long-term business

Spread income
Fee income 
With-profi ts result
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses
DAC adjustments note (ii)

Expected return on shareholder assets
Gain on China Life (Taiwan) shares

Operating profi t

2012

Average 
liability 
note (iv) 
£m 

62,174 
78,807 
95,681 

Margin 
note (iii) 
bps 

173 
137 
33 

4,195 
143,321 

(48)%
(87)

Profi  t

£m

1,074 
1,077 
311 
1,032 
1,669 

(1,997)
(1,248)
406 
205 
51 

2,580 

Profi  t

£m

1,065 
870 
331 
736 
1,425 

(1,783)
(1,043)
237 
200 
 – 

2,038 

2011

Average 
liability 
note (iv) 
£m 

57,417 
68,298 
93,056 

Margin 
note (iii) 
bps 

185 
127 
36 

3,681 
125,715 

(48)%
(83)

 
 
 
 Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

371

Long-term business

Spread income
Fee income 
With-profi ts result
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note (i)
Administration expenses
DAC adjustments note (ii)

Expected return on shareholder assets
Gain on China Life (Taiwan) shares

Operating profi t

2012

Average 
liability 

£m 

6,720 
13,022 
12,990 

Asia

Margin 
note (iii) 
bps 

158 
108 
30 

1,897 
19,742 

(48)%

(295)

Profi  t

£m

106 
141 
39 
594 
1,453 

(903)
(583)
(28)
43 
51 

913 

2011

Average 
liability 

£m 

5,623 
12,370 
11,775 

Margin 
note (iii) 
bps 

157 
106 
32 

1,660 
17,993 

(46)%
(280)

Profi  t

£m

88 
131 
38 
477 
1,199 

(766)
(503)
14 
26 
– 

704 

Notes
(i) 
The ratio for acquisition costs is calculated as a percentage of APE including with-profi  ts sales. Acquisition costs include only those relating to shareholders. 
(ii)  DAC adjustments have been adjusted for the retrospective application of the accounting policy change described in note  A5 of the IFRS fi  nancial statements.
(iii)  Margin represents the operating return earned in the year as a proportion of the relevant class of policyholder liabilities excluding unallocated surplus.
(iv)  For UK and Asia, opening and closing policyholder liabilities have been used to derive an average balance for the year, as this is seen as a good proxy for 
average balances throughout the year. The calculation of average liabilities for Jackson is derived from month-end balances throughout the year as 
opposed to opening and closing balances only. Liabilities held in the general account for variable annuity living and death guaranteed benefi  ts together 
with other amounts on which no spread income is earned (eg REALIC liabilities) are excluded from the calculation of the average. In addition for REALIC, 
which are included in the average liability to calculate the administration expense margin, the calculation excludes the liabilities reinsured to (and in 
essence retained by) Swiss Re immediately prior to the acquisition by Jackson.

Analysis of Asia IFRS operating profi  t drivers
 AAAAAAAAAAAAAAAAAAA Spread income has increased by £18 million from £88 million in 2011 to £106 million in 2012, an increase of 20 per cent that 

predominantly refl ects the growth of the Asian non-linked policyholder liabilities.

 AAAAAAAAAAAAAAAAAAA Fee income has increased from £131 million in 2011 to £141 million in 2012, broadly in line with the increase in movement in 

average unit-linked liabilities, following the recovery in equity markets in 2012. 

 AAAAAAAAAAAAAAAAAAA Insurance margin has increased by £117 million from £477 million in 2011 to £594 million in 2012 predominantly refl ecting 

the  continued growth of the in-force book, which contains a relatively high proportion of risk-based products. Insurance margin 
includes non-recurring items of £48 million (2011: £38 million), refl ecting assumption changes and other items that are not 
expected to reoccur in the future.

 AAAAAAAAAAAAAAAAAAA Margin on revenues has increased by £254 million from £1,199 million in 2011 to £1,453 million in 2012 primarily refl ecting 

the  on-going growth in the size of the portfolio and higher premium income recognised in the year. 

 AAAAAAAAAAAAAAAAAAA Acquisition costs have increased by 18 per cent from £766 million in 2011 to £903 million in 2012, compared to the  14 per cent 
increase in sales, resulting in a marginal increase in the acquisition cost ratio. The analysis above has been prepared applying 
shareholder acquisition costs as a proportion of total APE. If with-profi ts sales were excluded from the denominator the acquisition 
cost ratio would become 63 per cent (2011: 59 per cent) refl ecting changes to product and country mix.

 AAAAAAAAAAAAAAAAAAA Administration expenses have increased from £503 million in 2011 to £583 million in 2012 as the business continues to expand. 
Expressed as a ratio of policyholder liabilities, administration costs have increased from 280 basis points to 295 basis points due 
to  changes in business mix.

 AAAAAAAAAAAAAAAAAAA Expected return on shareholder assets has increased from £26 million in 2011 to £43 million in 2012 primarily due to higher 

income from increased shareholder assets.

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372

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information continued

II(a):   Analysis of long-term insurance business pre-tax IFRS operating profi  t based on longer-term investment returns 

by driver continued

Long-term business

Spread income
Fee income 
Insurance margin
Expenses:

Acquisition costs note (i)
Administration expenses
DAC adjustments note (ii)

Expected return on shareholder assets

Operating profi t

Profi  t

£m

702 
875 
399 

(972)
(537)
442 
55 

964 

2012

Average 
liability 
note (iii) 
£m 

29,416 
44,046 

US

Margin 

Profi  t

bps 

239 
199 

1,462 
75,802 

(66)%
(71)

£m

730 
680 
232 

(890)
(412)
228 
83 

651 

2011

Average 
liability 
note (iii) 
£m 

28,274 
34,452 

Margin 

bps 

258 
197 

1,275 
62,726 

(70)%
(66)

Notes
(i) 
(ii)  DAC adjustments have been adjusted for the retrospective application of the accounting policy change described in note  A5 of the IFRS fi  nancial 

The ratio for acquisition costs is calculated as a percentage of APE. 

statements. 

(iii)  The calculation of average liabilities for Jackson is derived from month-end balances throughout the year as opposed to opening and closing balances only. 
Liabilities held in the general account for variable annuity living and death guaranteed benefi  ts together with other amounts on which no spread income is 
earned (eg REALIC liabilities) are excluded from the calculation of the average. In addition for REALIC, which  is included in the average liability to calculate 
the administration expense margin, the calculation excludes the liabilities reinsured to (and in essence retained by) Swiss Re immediately prior to the 
acquisition by Jackson.

The 2010 balances have been amended for consistency albeit impacts are minimal. 

Analysis of US operating profi  t drivers 
 AAAAAAAAAAAAAAAA Spread income was £702 million in 2012, down £28 million from the £730 million earned in 2011. 2012 benefi ted by £156 million 
from the effect of transactions entered into during 2011 and 2010 to more closely match the overall asset and liability duration 
(2011: £113 million). Excluding this effect, the spread margin would have been 186 basis points (2011: 218 basis points). 
The  reported spread margin decreased as a result of downward pressure on yields caused by the low interest rate environment, 
the  effect of which was only partly mitigated by reductions in crediting rates. 

 AAAAAAAAAAAAAAAA Fee income has increased by 29 per cent to £875 million in 2012, compared to £680 million in 2011 as a result of the growth in 
separate account balances primarily due to positive net fl ows from variable annuity business. Fee income margin has increased 
slightly to 199 basis points (2011: 197 basis points) primarily refl ecting changes to business mix. 

 AAAAAAAAAAAAAAAA Insurance margin represents operating profi ts from insurance risks, including variable annuity guarantees and other sundry items. 

Positive net fl ows into variable annuity business with life contingent and other guarantee fees, coupled with the benefi t in the 
period of repricing actions, have increased the insurance margin from £232 million in 2011 to £399 million in 2012. This includes 
the  benefi ts of four months’ profi ts amounting to £87 million from the life business of REALIC, following its acquisition by Jackson 
in  September 2012. 

 AAAAAAAAAAAAAAAA Acquisition costs, which are commissions and general expenses incurred to acquire new business, have increased in absolute 
terms compared to 2011 due largely to an increase in sales volumes. However, acquisition costs as a percentage of APE have 
decreased to 66 per cent for 2012, compared to 70 per cent in 2011, due to the continued increase in producers selecting asset 
based commission which is treated as an administrative expense in this analysis, rather than front end commissions. 

 AAAAAAAAAAAAAAAA Administration expenses increased to £537 million in 2012 compared to £412 million in 2011, primarily as a result of higher asset 
based commissions paid on the larger 2012 separate account balance. Asset based commissions are paid upon policy anniversary 
dates and are treated as an administration expense in this analysis as opposed to a cost of acquisition and are offset by higher fee 
income. The administration expense margin was higher at 71 basis points (2011: 66 basis points). Excluding these trail commission 
amounts, the resulting administration expense margin would be 48 basis points (2011: 46 basis points ). The increase arises 
as  a  result of the effect of the REALIC acquisition on the administration expense margin together with the impact in 2012 of 
non -recurring expenditures.

 AAAAAAAAAAAAAAAA DAC adjustments increased to £442 million in 2012 compared to £228 in 2011. 2011 was lowered by £190 million of accelerated 

DAC amortisation as a result of the reversal of the benefi t received in 2008 from the mean reversion formula. Market movements in 
2012 resulted in deceleration of DAC amortisation of £56 million which was offset by higher amortisation as a result of higher gross 
profi ts. Following the adoption of the  updated US GAAP principles for deferred acquisition costs, as described in note  A5 of the 
IFRS fi nancial statements, certain acquisition costs are no longer fully deferrable resulting in new business strain of £174 million for 
2012 (2011: £156 million).

 
 
 
 
 
 Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

373

Analysis of pre-tax operating profi  t before and aft  er acquisition costs and DAC adjustments

Total operating profi t before acquisition costs 

and DAC adjustments
Less new business strain
Other DAC adjustments – amortisation of 
previously deferred acquisition costs

Normal note    
Decelerated  (accelerated)

Total

Long-term business

Spread income
Fee income
With-profi ts result
Insurance margin
Margin on revenues
Expenses:

Acquisition costs note    
Administration expenses
DAC adjustments

Expected return on shareholder assets

Operating profi t

Other 
operating 
profi  ts

1,494 

2012  £m

Acquisition costs

Incurred

Deferred

Total 

Other 
operating 
profi  ts

2011  £m

Acquisition costs

Incurred

Deferred

Total 

(972)

798 

1,494 
(174)

1,313 

(890)

734 

(412)
56 

(412)
56 

1,494 

(972)

442 

964 

1,313 

(890)

(316)
(190)

228 

1,313 
(156)

(316)
(190)

651 

Margin 
bps 

105 
27 
36 

2011

Average 
liability 
£m 

23,520 
21,476 
81,281 

746 
44,996 

(17)%
(28)

2012

Average 
liability 
£m 

26,038 
21,739 
82,691 

UK

Margin 
bps 

102 
28 
33 

836 
47,777 

(15)%
(27)

Profi  t
£m

266 
61 
272 
39 
216 

(122)
(128)
(8)
107 

703 

Profi  t
£m

247 
59 
293 
27 
226 

(127)
(128)
(5)
91 

683 

Note
The ratio for acquisition costs is calculated as a percentage of APE including with-profi  ts sales. Acquisition costs include only those relating to shareholders.

Analysis of UK IFRS operating profi  t drivers
 AAAAAAAAAAAAAAAAAAA Spread income has increased from £247 million in 2011 to £266 million in 2012 principally due to increased new business profi ts 

from higher annuity sales. The margin has fallen slightly from 105 basis points to 102 basis points. 

 AAAAAAAAAAAAAAAAAAA Fee income has increased in line with the growth in unit-linked liabilities. Expressed as an asset management charge it is equivalent 

to 28 basis points (2011: 27 basis points). 

 AAAAAAAAAAAAAAAAAAA With-profi ts income has decreased by £21 million from £293 million in 2011 to £272 million in 2012 principally due to a 50 basis point 
reduction in annual bonus rates. This has contributed to the reduction in the with-profi ts margin from 36 basis points in 2011 to 
33  basis points in 2012.

 AAAAAAAAAAAAAAAAAAA Insurance margin has increased by £12 million from £27 million in 2011 to £39 million in 2012, mainly due to increased profi ts from 

our protection business.

 AAAAAAAAAAAAAAAAAAA Margin on revenues represents premiums charges for expenses and other sundry net income received by the UK. 2012 income 

was £216 million (2011: £226 million). 

 AAAAAAAAAAAAAAAAAAA Acquisition costs as a percentage of new business sales have improved from 17 per cent in 2011 to 15 per cent in 2012.  

The ratio above expresses the percentage of shareholder acquisition costs as a percentage of total APE sales. It is therefore 
impacted by the level of with-profi t sales in the year. Acquisition costs as a percentage of shareholder -backed new business sales 
were 33  per  cent for 2012 (2011: 33 per cent).

 AAAAAAAAAAAAAAAAAAA  Expected return on shareholder has increased from £91 million in 2011 to £107 million in 2012 principally due to higher IFRS 

shareholders’ funds.

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374

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information continued

II(b):   Asia operations – analysis of IFRS operating profi  t by territory

China
Hong Kong
India
Indonesia
Japan
Korea
Malaysia 
Philippines
Singapore
Taiwan bancassurance business 
Thailand
Vietnam
Other
Non-recurrent items: note (ii)

Gain on China Life (Taiwan) shares
Other non-recurrent items

Total insurance operations note (i)
Development expenses

Total long-term business operating profi  t 
Eastspring Investments 

Total Asia operations 

Notes
(i) 

Analysis of operating profi  t between new and in-force business
The result for insurance operations comprises amounts in respect of new business and business in-force as follows:

New business strain
Business in force
Non-recurrent items: note (ii)
  Gain on China Life (Taiwan) shares
  Other non-recurrent items

Total

2012  £m

2011*  £m

19 
88 
54 
260 
(2)
16 
120 
15 
206 
18 
7 
25 
(5)

51 
48 

920 
(7)

913 
75 

988 

11 
69 
47 
212 
2 
17 
104 
5 
167 
2 
4 
30 
1 

– 
38 

709 
(5)

704 
80 

784 

2012  £m

2011*  £m

(51)
872 

51 
48 

920 

(70)
741 

– 
38 

709 

The IFRS new business strain corresponds to approximately 3 per cent of new business APE premiums for 2012 (2011: approximately 4 per cent of new 
business APE). The improvement is driven by a shift   in overall sales mix to lower strain products and countries.

The strain refl  ects the aggregate of the pre-tax regulatory basis strain to net worth aft  er IFRS adjustments for deferral of acquisition costs and deferred 

income where appropriate.

(ii)  During 2012, the Group sold its 7.74 per cent stake in China Life (Taiwan) for £97 million crystallising a gain of £51 million. Other non-recurrent items of 

£48 million in 2012 (2011: £38 million) represent a small number of items that are not anticipated to re occur in subsequent periods.

*   The 2011 comparative results have been adjusted from those previously published for the retrospective application of the change in accounting policy described 

in note A5.

 
 
 
 
 
 
 Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

375

II(c):   Analysis of asset management operating profi  t based on longer-term investment returns

Operating income before performance-related fees
Performance-related fees

Operating income*
Operating expense
Share of associate’s results

Operating profi t based on longer-term investment returns

2012  £m

M&G
note (i),(ii)

Eastspring
 Investments
note (ii)

PruCap

US

Total

734 
9 

743 
(436)
13 

320 

201 
2 

203 
(128)
– 

75 

120 
 – 

120 
(69)
– 

51 

296 
 – 

296 
(257)
– 

39 

1,351 
11 

1,362 
(890)
13 

485 

Average funds under management (FUM), including 49.99% 

proportional share of PPM South Africa†

Average funds under management (FUM), excluding PPM 

South Africa†

Margin based on operating income†
Cost/income ratio‡

£209.0 bn

£205.1 bn
36 bps
59%

£55.0 bn
37 bps
64%

Operating income before performance-related fees
Performance-related fees

Operating income*
Operating expense
Share of associate’s results

Operating profi t based on longer-term investment returns

2011  £m

M&G
note (i),(ii)

Eastspring
 Investments
note (ii)

PruCap

US

Total

666 
13 

679 
(404)
26 

301 

196 
6 

202 
(122)
– 

80 

122 
 – 

122 
(66)
– 

56 

249 
 – 

249 
(225)
– 

24 

1,233 
19 

1,252 
(817)
26 

461 

Average funds under management (FUM), including 49.99% 

proportional share of PPM South Africa†

Average funds under management (FUM), excluding PPM 

South Africa†

Margin based on operating income†
Cost/income ratio‡

£195.1 bn

£190.9 bn
35 bps
61%

£51.4 bn
38 bps
62%

 Notes
(i) 

Following the divestment in the fi  rst half of 2012 of M&G’s holding in PPM South Africa from 75 per cent to 49.99 per cent and its treatment from 2012 as an 
associate, M&G’s operating income and expense no longer includes any element from PPM South Africa. In order to avoid period on period distortion, in the 
table above the 2011 operating income, margin and cost/income ratio refl  ect the retrospective application of this basis of presentation for the 2011 results.

(ii)  M&G and Eastspring Investments can be further analysed as follows:

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376

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information continued

II(c):   Analysis of asset management operating profi  t based on longer-term investment returns continued

2012 
2011 

2012 
2011 

M&G

Operating income*

Margin
 of FUM†
bps 

91 
97 

Institutional§
£m 

297 
270 

Margin
 of FUM†
bps 

19 
18 

Eastspring Investments

Operating income*

Margin
 of FUM†
bps 

64 
62 

Institutional§
£m 

83 
76 

Margin
 of FUM†
bps 

24 
24 

Retail
£m

438 
396 

Retail
£m

118 
120 

Total 
£m 

734 
666 

Total 
£m 

201 
196 

Margin
 of FUM†
bps 

36 
35 

Margin
 of FUM†
bps 

37 
38 

*  Operating income is net of commissions. M&G’s operating income excludes any contribution from M&G’s associate, PPM South Africa.
† Margin represents operating income before performance related fees as a proportion of the related funds under management (FUM), excluding PPM South Africa. 
2011 comparatives have been amended to be on a comparable basis. Monthly funds managed by the respective entity have been used to derive the average. Any 
funds held by the Group’s insurance operations which are managed by third parties outside of the Prudential Group are excluded from these amounts. 

‡ Cost/income ratio represents cost as a percentage of operating income before performance related fees. In order to avoid period -on -period distortion, M&G’s 

operating income and expense excludes any contribution from M&G’s associate, PPM South Africa.

§ Institutional includes internal funds.

III(a):  Funds under management

i  Summary

Business area:

Asia operations
US operations
UK operations

Internal funds under management
External funds note    

Total funds under management

2012  £bn

2011  £bn

38.9 
91.4 
153.3 

283.6 
121.4 

405.0 

32.6 
71.9 
146.3 

250.8 
99.8 

350.6 

Note
 External funds shown above for 2012 of £121.4 billion (2011: £99.8 billion) comprise £133.5 billion (2011: £111.2 billion) of funds managed by Eastspring Investments 
and M&G (as shown in note (iii) below) less £12.1 billion (2011: £11.4 billion) that are classifi  ed within internal funds .

 Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

377

ii  Internal funds under management – analysis by business area

Investment propertiesnote    
Equity securities
Debt securities
Loans and receivables
Other investments and deposits

Asia operations

US operations

UK operations

Total

2012
£bn

– 
14.3 
21.4 
1.0 
2.2 

2011
£bn

– 
12.0 
17.7 
1.2 
1.7 

2012
£bn

0.1 
49.6 
33.0 
6.2 
2.5 

2011
£bn

0.1 
38.1 
27.0 
4.1 
2.6 

2012
£bn

11.0 
36.1 
85.7 
4.6 
15.9 

2011
£bn

10.9 
37.3 
79.8 
4.4 
13.9 

2012
£bn

11.1 
100.0 
140.1 
11.8 
20.6 

2011
£bn

11.0 
87.4 
124.5 
9.7 
18.2 

Total

 38.9 

 32.6 

 91.4 

 71.9 

 153.3 

 146.3 

283.6 

250.8 

Note
 As included in the investments section of the consolidated statement of fi  nancial position at 31 December 2012 except for £0.2 billion (2011: £0.2 billion) 
investment properties which are held for sale or occupied by the Group and, accordingly under IFRS, are included in other statement of fi  nancial 
position captions.

iii  Investment products – funds under management

Eastspring Investments
M&G

Group total

Eastspring Investments
M&G

Group total

1 Jan 
2012

19,221 
91,948 

Market
gross
infl  ows

60,498 
36,463 

2012  £m

Redemptions

Market
exchange
translation
and other
movements

31 Dec
2012

(59,098)
(19,582)

1,013 
3,039 

21,634 
111,868 

111,169 

96,961 

(78,680)

4,052 

133,502 

1 Jan 
2011

22,048 
89,326 

Market
gross
infl  ows

63,726 
25,981 

2011  £m

Redemptions

Market
exchange
translation
and other
movements

(63,605)
(21,596)

(2,948)
(1,763)

31 Dec
2011

19,221 
91,948 

111,374 

89,707 

(85,201)

(4,711)

111,169 

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378

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information continued

III(b):  Reconciliation of expected transfer of value of in-force (VIF) and required capital business to free surplus

The tables below show how the VIF generated by the in-force long-term business and the associated required capital is modelled 
as  emerging into free surplus over the next 40 years. Although a small amount (less than 2 per cent) of the Group’s embedded value 
emerges after this date, analysis of cash fl ows emerging in the years shown in the tables is considered most meaningful. The modelled 
cash fl ows use the same methodology underpinning the Group’s embedded value reporting and so are subject to the same 
assumptions and sensitivities.

In addition to showing the amounts, both discounted and undiscounted, expected to be generated from all in-force business 
at  31 December 2012, the tables also present the expected future free surplus to be generated from the investment made in new 
business during 2012 over the same 40 year period. 

Expected transfer of value of in-force (VIF) and required capital business to free surplus

Undiscounted expected generation from 
all in-force business at 31 December*

Undiscounted expected generation from 
2012 long-term new business written*

2012  £m

Expected period of emergence

Asia

US

UK

Total

2013 
2014 
2015 
2016 
2017 
2018 
2019 
2020 
2021 
2022 
2023 
2024 
2025 
2026 
2027 
2028 
2029 
2030 
2031 
2032 
2033  to 2037
2038  to 2042
2043  to 2047
2048  to 2052

719 
761 
724 
686 
654 
628 
617 
610 
598 
585 
557 
538 
525 
521 
510 
506 
492 
478 
453 
437 
1,911 
1,554 
1,251 
926 

785 
572 
600 
557 
587 
551 
514 
524 
445 
390 
353 
298 
229 
204 
179 
154 
134 
126 
106 
117 
145 
(21)
– 
– 

446 
483 
464 
444 
430 
415 
401 
389 
380 
372 
365 
356 
349 
343 
330 
317 
309 
299 
289 
281 
1,170 
916 
514 
300 

1,950 
1,816 
1,788 
1,687 
1,671 
1,594 
1,532 
1,523 
1,423 
1,347 
1,275 
1,192 
1,103 
1,068 
1,019 
977 
935 
903 
848 
835 
3,226 
2,449 
1,765 
1,226 

Asia

105 
129 
129 
99 
98 
86 
91 
94 
89 
95 
85 
85 
80 
82 
107 
80 
77 
76 
71 
82 
307 
234 
187 
141 

US

269 
108 
113 
37 
115 
77 
64 
115 
95 
78 
73 
56 
45 
39 
33 
27 
22 
18 
14 
14 
19 
(25)
– 
– 

UK

27 
23 
23 
20 
23 
22 
18 
18 
18 
18 
17 
17 
17 
17 
17 
17 
17 
17 
17 
17 
77 
78 
51 
36 

Total

401 
260 
265 
156 
236 
185 
173 
227 
202 
191 
175 
158 
142 
138 
157 
124 
116 
111 
102 
113 
403 
287 
238 
177 

Total free surplus expected to emerge 

in the next 40 years

17,241 

7,549  10,362  35,152 

2,709 

1,406 

622 

4,737 

*  The analysis excludes amounts incorporated into VIF at 31 December 2012 where there is no defi  nitive timeframe for when the payments will be made or receipts 

received. In particular, it excludes the value of the shareholders’ interest in the estate. It also excludes any free surplus emerging aft  er 2052. 

The above amounts can be reconciled to the new business amounts as follows:

New business

Undiscounted expected free surplus generation for years 2013  to 2052
Less: discount effect

Discounted expected free surplus generation for years 2013  to 2052
Discounted expected free surplus generation for years 2052+
Less:  free surplus investment in new business
Other items*

Post-tax EEV new business profi t
Tax 

Pre-tax EEV new business profi  t

2012  £m

Asia 

US 

2,709 
(1,499)

1,210 
41 
(292)
23 

982 
284 

1,266 

1,406 
(406)

1,000 
 – 
(281)
(151)

568 
305 

873 

UK 

622 
(348)

274 
3 
(45)
9 

241 
72 

313 

Total 

4,737 
(2,253)

2,484 
44 
(618)
(119)

1,791 
661 

2,452 

*  Other items represent the impact of the time value of options and guarantees on new business, foreign exchange eff  ects and other non-modelled items. Foreign 
exchange eff  ects arise as EEV new business profi  t amounts are translated at average exchange rates and the expected free surplus generation uses year end 
closing rates.

 
 
 Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

379

 The undiscounted expected free surplus generation from all in-force business at 31 December 2012 shown below can be reconciled to 
the amount that was expected to be generated as at 31 December 2011 as follows:

Group

2011 expected free surplus generation for years 

2012
£m

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

Other 
£m

Total
£m

2012  to 2051

1,777 

1,634 

1,556 

1,512 

1,502 

1,414 

24,667 

34,062 

Less:  amounts expected to be realised in the 

current year

(1,777)

 – 

 – 

 – 

 – 

 – 

 – 

(1,777)

Add:  expected free surplus to be generated in 

year 2052*

Foreign exchange differences
New business
Acquisition of REALIC
Operating movements
Non-operating and other movements†

2012 expected free surplus generation for years 

 – 
 – 
 – 
 – 
 – 
 – 

 – 
(45)
401 
45 
(2)
(83)

 – 
(42)
260 
35 
28 
(21)

 – 
(41)
265 
44 
32 
(24)

 – 
(42)
156 
38 
24 
9 

 – 
(38)
236 
41 
17 
1 

 175 
(594)
3,419 
738 

175 
(802)
4,737 
941 

(2,165)

(2,184)

2013  to 2052

 – 

1,950 

1,816 

1,788 

1,687 

1,671 

26,240 

35,152 

Asia

2011 expected free surplus generation for years 

2012
£m

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

Other 
£m

Total
£m

2012  to 2051

674 

647 

634 

595 

590 

564 

13,998 

17,702 

Less:  amounts expected to be realised in the 

current year

Add:  expected free surplus to be generated in 

year 2052*

Foreign exchange differences
New business
Operating movements
Non-operating and other movements

2012 expected free surplus generation for years 

2013  to 2052

US

2011 expected free surplus generation for years 

Less:  amounts expected to be realised in the 

current year

Add:  expected free surplus to be generated in 

year 2052*

Foreign exchange differences
New business
Acquisition of REALIC
Operating movements
Non-operating and other movements

2012 expected free surplus generation for years 

2013  to 2052

(674)

 – 

 – 

 – 

 – 
(24)
105 
(21)
12 

 – 
(22)
129 
– 
20 

 – 
(20)
129 
9 
11 

 – 

 – 
(20)
99 
– 
17 

 – 

 – 
(18)
98 
(6)
16 

 – 

(674)

 135 
(460)
2,149 

135 
(564)
2,709 

(2,125)

(2,067)

719 

761 

724 

686 

654 

13,697 

17,241 

2012
£m

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

Other 
£m

Total
£m

(680)

 – 

 – 

 – 

 – 
(21)
269 
45 
(4)
11 

 – 
(20)
108 
35 
7 
(8)

 – 
(21)
113 
44 
14 
(30)

 – 

 – 
(22)
37 
38 
20 
– 

 – 

 – 

(680)

 – 
(20)
115 
41 
18 
(5)

 – 
(134)
764 
738 

 – 
(238)
1,406 
941 

84

107

785 

572 

600 

557 

587 

4,448 

7,549 

 – 
 – 
 – 
 – 
 – 

 – 

 – 
 – 
 – 
 – 
 – 
 – 

 – 

2012  to 2051

680 

485 

450 

480 

484 

438 

2,996 

6,013 

*  Excluding 2012 new business.
† Includes an adjustment of £102 million to the cashfl  ows for which there is no defi  nitive timeframe for their emergence and therefore which have been removed 

from the cashfl  ows presented at 31 December 2012.

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380

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information continued

III(b):  Reconciliation of expected transfer of value of in-force (VIF) and required capital business to free surplus continued

UK

2011 expected free surplus generation for years 

2012
£m

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

Other 
£m

Total
£m

2012  to 2051

423 

502 

472 

437 

428 

412 

7,673 

10,347 

Less:  amounts expected to be realised in the 

current year

Add:  expected free surplus to be generated in 

year 2052*
New business
Operating movements
Non-operating and other movements†

2012 expected free surplus generation for years 

2013  to 2052

(423)

 – 

 – 
27 
23 
(106)

 – 
 – 
 – 
 – 

 – 

 – 

 – 
23 
21 
(33)

 – 

 – 
23 
9 
(5)

 – 

 – 
20 
4 
(8)

 – 

 – 
23 
5 
(10)

 – 

(423)

40 
506 

40 
622 

(124)

(224)

446 

483 

464 

444 

430 

8,095 

10,362 

*  Excluding 2012 new business.
† Includes an adjustment of £102 million to the cash fl  ows for which there is no defi  nitive timeframe for their emergence and therefore which have been removed 

from the cash fl  ows presented at 31 December 2012.

At 31 December 2012, the total free surplus expected to be generated over the next fi ve years (years 2013  to 2017 inclusive), using the 
same assumptions and methodology as underpin our embedded value reporting was £8.9 billion, an increase of £1.3 billion from the 
£7.6 billion expected over the same period at the end of 2011.
  This increase primarily refl ects the new business written in 2012, which is expected to generate £1,318 million of free surplus over 
the next fi ve years. Operating movements contributed positive £99 million. The acquisition of REALIC contributed positive expected 
cash fl ows of £203 million over the next fi ve years. Non-operating and other items, including foreign exchange movements, reduced 
expected free surplus generation for the next fi ve years by £326 million.
  At 31 December 2012, the total free surplus expected to be generated on an undiscounted basis in the next  40 years is £35 billion, 
up from the £34 billion expected at end of 2011. This is after allowing for adverse market movements in the period, with a £0.8 billion 
reduction due to foreign exchange and negative market movements in Asia as a result of lower fund earned rates. A signifi cant 
proportion of these market movements arise in Hong Kong refl ecting both the projected derisking of the asset portfolio for 
participating business and lower local government bond yields (fall of 90 basis points) and Singapore where government bond yields 
have fallen by 30 basis points. The overall growth in the undiscounted value of free surplus, notwithstanding these impacts, refl ects 
both our ability to write new business on attractive economics and to manage the in-force book for value.
  Actual underlying free surplus generated in 2012 from life business in-force at the end of 2011 was £2.3 billion inclusive of 
£0.3  billion of changes in operating assumptions and experience variances. This compares with the expected 2012 realisation 
at  the  end of 2011 of £1.8 million. This can be analysed further as follows:

Transfer to free surplus in 2012
Expected return on free assets
Changes in operating assumptions and experience variances

Underlying free surplus generated from in-force life business in 2012

2012 free surplus expected to be generated at 31  December 2011

Asia 
£m

635 
56 
80 

771 

674 

US
£m 

777 
40 
219 

 1,036 

680 

UK
£m 

511 
  – 
(4)

507 

423 

Total
£m 

 1,923 
 96 
 295 

 2,314 

 1,777 

 Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

381

 The equivalent discounted amounts of the undiscounted totals shown previously are outlined below:

Expected period of emergence

2013 
2014 
2015 
2016 
2017 
2018 
2019 
2020 
2021 
2022 
2023 
2024 
2025 
2026 
2027 
2028 
2029 
2030 
2031 
2032 
2033  to 2037
2038  to 2042
2043  to 2047
2048  to 2052

Discounted expected generation from 
all in-force business at 31 December

Discounted expected generation from 
long-term 2012 new business written

2012  £m

Asia

687 
679 
604 
537 
480 
434 
401 
375 
345 
318 
282 
255 
232 
215 
197 
198 
181 
167 
153 
141 
545 
359 
240 
153 

US

766 
526 
520 
455 
456 
404 
352 
344 
277 
230 
210 
168 
124 
106 
90 
75 
64 
59 
50 
53 
77 
33 
– 
– 

UK

Total

418 
426 
385 
346 
315 
284 
258 
234 
213 
196 
180 
164 
150 
138 
124 
110 
100 
91 
81 
74 
246 
133 
47 
19 

 1,871 
 1,631 
 1,509 
 1,338 
 1,251 
 1,122 
 1,011 
 953 
 835 
 744 
 672 
 587 
 506 
 459 
 411 
 383 
 345 
 317 
 284 
 268 
 868 
 525 
 287 
 172 

Asia

101 
113 
106 
76 
69 
57 
56 
55 
48 
48 
40 
37 
32 
30 
36 
28 
26 
23 
21 
22 
77 
49 
33 
27 

US

260 
98 
96 
30 
87 
55 
44 
74 
58 
45 
39 
27 
21 
17 
14 
10 
8 
6 
5 
5 
5 
(4)
– 
– 

UK

26 
21 
19 
16 
17 
15 
12 
11 
11 
10 
9 
8 
8 
8 
7 
7 
6 
6 
6 
5 
20 
15 
7 
4 

Total

387 
232 
221 
122 
173 
127 
112 
140 
117 
103 
88 
72 
61 
55 
57 
45 
40 
35 
32 
32 
102 
60 
40 
31 

Total discounted free surplus expected to emerge 

in the next 40 years

 8,178 

 5,439 

 4,732 

 18,349 

 1,210 

 1,000 

 274 

 2,484 

The above amounts can be reconciled to the Group’s fi nancial statements as follows:

Discounted expected generation from all in-force business for years 2013  to 2052
Discounted expected generation from all in-force business for years after 2052

Discounted expected generation from all in-force business at 31 December 2012
Add: Free surplus of life operations held at 31 December 2012
Less: Time value of guarantees
Other non-modelled items* note 15

Total EEV for life operations

Total  £m

18,349 
242 

18,591 
2,957 
(683)
1,401 

22,266 

*  These relate to items where there is no defi  nitive timeframe for when the payments will be made or receipts received and are, consequently, excluded from the 

amounts incorporated into the tables above showing the expected generation of free surplus from in-force business at 31 December 2012. In particular it excludes 
the value of the shareholders’ interest in the estate.

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382

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information continued

III(c):  Option schemes

The Group maintains four share option schemes satisfi ed by the issue of new shares. UK-based executive directors are eligible 
to  participate in the UK savings-related share option scheme, and executives based in Asia can participate in the International 
savings -related share option scheme. Dublin-based employees are eligible to participate in the Prudential International Assurance 
sharesave plan, and Hong Kong based agents can participate in the Non-employee savings-related share option scheme. Further 
details of the schemes and accounting policies are detailed in  note I4 of the IFRS basis consolidated fi nancial statements.
  All options were granted at £nil consideration. No options have been granted to substantial shareholders, suppliers of goods 
or  services (excluding options granted to agents under the Non-employee savings-related share option scheme) or in excess of 
the  individual limit for the relevant scheme.
  The options schemes will terminate as follows, unless the directors resolve to terminate the plans at an earlier date:

 AAAAAAAAAAAAAAAA UK savings-related share option scheme: 8 May 2013;
 AAAAAAAAAAAAAAAA International savings-related share option scheme: 31 May 2021;
 AAAAAAAAAAAAAAAA Prudential International Assurance sharesave plan: 3 August 2019; and
 AAAAAAAAAAAAAAAA Prudential International savings-related share option scheme for non-employees 2012: 17 May 2022.

The weighted average share price of Prudential plc for the year ended 31 December 2012 was £7.69 (2011: £6.86).
Particulars of options granted to directors are included in the Directors’ Remuneration Report on page 113.

  The closing price of the shares immediately before the date on which the options were granted during the current period was £8.22.
  The following analyses show the movement in options for each of the option schemes for the year ended 31 December 2012. 

UK Savings Related Share Option Scheme

Exercise period

Number of options

Exercise
price £

Beginning

End

Beginning
of period

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of
 period 

3,852 
3.43  01 Dec 2011 31 May 2012
8,528 
3.87 
01 Jun 2012 30 Nov 2012
9,072 
4.07  01 Dec 2012 31 May 2013
7,322 
01 Jun 2013 30 Nov 2013
5.65 
11,029 
4.75  01 Dec 2011 31 May 2012
13,325 
4.75  01 Dec 2013 31 May 2014
2,865 
01 Jun 2010 30 Nov 2010
5.72 
7,191 
01 Jun 2012 30 Nov 2012
5.72 
503 
5.72 
01 Jun 2014 30 Nov 2014
17,264 
5.52  01 Dec 2012 31 May 2013
1,668 
5.52  01 Dec 2014 31 May 2015
27,099 
01 Jun 2013 30 Nov 2013
5.51 
1,544 
01 Jun 2015 30 Nov 2015
5.51 
40,617 
4.38  01 Dec 2011 31 May 2012
47,353 
4.38  01 Dec 2013 31 May 2014
11,371 
4.38  01 Dec 2015 31 May 2016
01 Jun 2012 30 Nov 2012 2,767,654 
2.88 
01 Jun 2014 30 Nov 2014 1,789,848 
2.88 
178,968 
2.88 
01 Jun 2016 30 Nov 2016
224,295 
4.25  01 Dec 2012 31 May 2013
90,865 
4.25  01 Dec 2014 31 May 2015
271,969 
4.61  01 Dec 2013 31 May 2014
134,304 
4.61  01 Dec 2015 31 May 2016
485,420 
4.66  01 Dec 2014 31 May 2015
197,637 
4.66  01 Dec 2016 31 May 2017
6.29  01 Dec 2015 31 May 2016
6.29  01 Dec 2017 31 May 2018

(3,852)
– 
(8,528)
– 
(5,292)
– 
– 
– 
(11,029)
– 
– 
– 
– 
– 
(7,191)
– 
– 
– 
(12,156)
– 
– 
– 
(453)
– 
– 
– 
(38,162)
– 
(2,674)
– 
– 
(90)
–  (2,738,947)
(27,164)
– 
(352)
– 
(173,784)
– 
(2,027)
– 
(1,408)
– 
(1,569)
– 
(2,373)
– 
(15)
– 
– 
–  995,343 
– 
–  152,281 

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
(4,694)
(6,944)
(795)
(5,721)
– 
(7,644)
(1,339)
(12,818)
(5,357)
(3,148)
(4,772)

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
(10,783)
(16,820)
– 
(2,433)
(117)
(4,875)
(5,021)
(4,516)
(7,580)
(5,294)
– 

– 
– 
– 
– 
– 
– 
(2,865)
– 
– 
– 
– 
(137)
– 
(2,455)
(1,305)
(76)
(7,521)

– 
– 
3,780 
7,322 
– 
13,325 
– 
– 
503 
5,108 
1,668 
26,509 
1,544 
– 
43,374 
11,205 
5,709 
(19,715) 1,719,205 
177,492 
40,985 
86,651 
256,720 
123,861 
458,199 
184,570 
986,901 
147,509 

(329)
(1,372)
(2,070)
(1,322)
(2,514)
(7,514)
(115)
– 
– 

Date of grant

30 Sep 2004
12 Apr 2005
29 Sep 2005
20 Apr 2006
28 Sep 2006
28 Sep 2006
26 Apr 2007
26 Apr 2007
26 Apr 2007
27 Sep 2007
27 Sep 2007
25 Apr 2008
25 Apr 2008
25 Sep 2008
25 Sep 2008
25 Sep 2008
27 Apr 2009
27 Apr 2009
27 Apr 2009
25 Sep 2009
25 Sep 2009
28 Sep 2010
28 Sep 2010
16 Sep 2011
16 Sep 2011
21 Sep 2012
21 Sep 2012

6,351,563  1,147,624 (3,037,066)

(53,232)

(57,439)

(49,310) 4,302,140 

The total number of securities available for issue under the scheme is 4,302,140 which represents 0.168 per cent of the issued share 
capital at 31 December 2012.
  The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 
current period was £7.13.
  The weighted average fair value of options granted under the plan in the period was £2.28. 

 
  
 Additional unaudited fi  nancial information  Prudential plc Annual Report 2012

383

 International Savings Related Share Option Scheme 

Exercise period

Number of options

Exercise
price £

Beginning

End

Beginning
of period

Granted

Exercised

Cancelled

Forfeited

Lapsed

820 
01 Jun 2011 30 Nov 2011
5.65 
709 
4.75  01 Dec 2011 31 May 2012
17,847 
5.72 
01 Jun 2012 30 Nov 2012
22,185 
5.52  01 Dec 2010 31 May 2011
8,928 
5.51 
01 Jun 2011 30 Nov 2011
4,192 
01 Jun 2013 30 Nov 2013
5.51 
195,889 
4.38  01 Dec 2011 31 May 2012
6,951 
4.38  01 Dec 2013 31 May 2014
01 Jun 2012 30 Nov 2012 1,740,780 
2.88 
81,218 
01 Jun 2014 30 Nov 2014
2.88 
110,422 
4.25  01 Dec 2012  31 May 2013
2,682 
4.25  01 Dec 2014 31 May 2015
157,107 
4.61  01 Dec 2013 31 May 2014
6,130 
4.61  01 Dec 2015 31 May 2016
410,756 
4.66  01 Dec 2014 31 May 2015
25,739 
4.66  01 Dec 2016 31 May 2017
6.29  01 Dec 2015 31 May 2016
6.29  01 Dec 2017 31 May 2018

– 
– 
– 
– 
(2,778)
– 
– 
– 
– 
– 
– 
– 
(28,952)
– 
– 
– 
–  (1,652,468)
– 
– 
(59,246)
– 
– 
– 
(699)
– 
– 
– 
(52)
– 
– 
– 
– 
–  691,531 
– 
34,701 
– 

– 
– 
– 
– 
– 
– 
(418)
– 
(20,966)
(1,748)
(5,541)
– 
(17,743)
– 
(20,880)
– 
(3,228)
– 

– 
– 
(580)
– 
– 
– 

(820)
(709)
– 
(22,185)
(8,928)
– 
(85) (166,434)
– 
(418)
– 
(149)
– 
– 
– 
– 
– 
–
–

– 
(3,454)
(1,337)
(3,945)
– 
(19,502)
– 
(36,983)
– 
(6,935)
– 

Date of grant

20 Apr 2006
28 Sep 2006
26 Apr 2007
27 Sep 2007
25 Apr 2008
25 Apr 2008
25 Sep 2008
25 Sep 2008
27 Apr 2009
27 Apr 2009
25 Sep 2009
25 Sep 2009
28 Sep 2010
28 Sep 2010
16 Sep 2011
16 Sep 2011
21 Sep 2012
21 Sep 2012

End of
 period 

– 
– 
14,489 
– 
– 
4,192 
– 
6,951 
63,474 
78,133 
41,541 
2,682 
119,163 
6,130 
352,841 
25,739 
681,368 
34,701 

2,792,355  726,232  (1,744,195)

(70,524)

(72,821) (199,643) 1,431,404 

The total number of securities available for issue under the scheme is 1,431,404 which represents 0.056 per cent of the issued share 
capital at 31 December 2012.
  The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 
current period was £7.01.
  The weighted average fair value of options granted under the plan in the period was £2.28.

Prudential International Assurance Sharesave Plan 

Exercise period

Number of options

Date of grant

25 Sep 2008
27 Apr 2009
27 Apr 2009
25 Sep 2009

Exercise
price £

Beginning

End

4.38  01 Dec 2011 31 May 2012
01 Jun 2012 30 Nov 2012
2.88 
2.88 
01 Jun 2014 30 Nov 2014
4.25  01 Dec 2012 31 May 2013

Beginning
of period

691 
30,320 
6,567 
2,426 

40,004 

Granted

 Exercised

Cancelled

Forfeited

Lapsed

– 
– 
– 
– 

– 

(691)
(26,516)
– 
(1,627)

(28,834)

– 
– 
– 
– 

– 

– 
– 
– 
– 

– 

– 
(158)
– 
(160)

(318)

10,852 

End of
 period 

– 
3,646 
6,567 
639 

The total number of securities available for issue under the scheme is 10,852 which represents 0.001 per cent of the issued share 
capital at 31 December 2012.
  The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 
current period was £7.00.

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384

Financial statements  Prudential plc Annual Report 2012

Additional unaudited fi  nancial information continued

III(c):  Option schemes continued

Non-employee Savings Related Share Option Scheme 

Date of grant

28 Sep 2006
26 Apr 2007
27 Sep 2007
27 Sep 2007
25 Apr 2008
25 Apr 2008
25 Sep 2008
25 Sep 2008
27 Apr 2009
27 Apr 2009
25 Sep 2009
25 Sep 2009
28 Sep 2010
28 Sep 2010
16 Sep 2011
16 Sep 2011
21 Sep 2012
21 Sep 2012

Exercise period

Number of options

Exercise
price £

Beginning

End

Beginning
of period

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of
 period 

5,386 
4.75  01 Dec 2011 31 May 2012
15,557 
5.72 
01 Jun 2012 30 Nov 2012
7,607 
5.52  01 Dec 2010 31 May 2011
2,970 
5.52  01 Dec 2012 31 May 2013
4,589 
01 Jun 2011 30 Nov 2011
5.51 
3,834 
5.51 
01 Jun 2013 30 Nov 2013
40,488 
4.38  01 Dec 2011 31 May 2012
13,708 
4.38  01 Dec 2013 31 May 2014
874,201 
01 Jun 2012 30 Nov 2012
2.88 
714,326 
2.88 
01 Jun 2014 30 Nov 2014
46,446 
4.25  01 Dec 2012 31 May 2013
11,717 
4.25  01 Dec 2014 31 May 2015
4.61  01 Dec 2013 31 May 2014 1,118,575 
375,352 
4.61  01 Dec 2015 31 May 2016
644,407 
4.66  01 Dec 2014 31 May 2015
266,624 
4.66  01 Dec 2016 31 May 2017
6.29  01 Dec 2015 31 May 2016
6.29  01 Dec 2017 31 May 2018

– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
– 
–  443,315 
97,731 
– 

(3,366)
(2,778)
– 
– 
– 
– 
(37,857)
– 
(846,669)
– 
(29,770)
– 
– 
– 
– 
– 
– 
– 

– 
– 
(7,607)
– 
(4,589)
– 
(2,631)
– 
– 
(14,564)
– 
– 
(10,141)
(6,502)
(14,491)
(3,942)
– 
(1,431)

– 
– 
– 
– 
– 
– 
– 
– 
– 
(13,396)
– 
– 
(11,692)
– 
(20,973)
– 
– 
– 

– 
(2,020)
12,779 
– 
– 
– 
2,970 
– 
– 
– 
3,834 
– 
– 
– 
13,708 
– 
27,532 
– 
686,366 
– 
16,676 
– 
– 
11,717 
–  1,096,742 
368,850 
– 
608,943 
– 
262,682 
– 
443,315 
– 
96,300 
– 

4,145,787  541,046 

(920,440)

(65,898)

(46,061)

(2,020) 3,652,414 

The total number of securities available for issue under the scheme is 3,652,414 which represents 0.143 per cent of the issued share 
capital at 31 December 2012.
  The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 
current period was £7.11.
  The weighted average fair value of options granted under the plan in the period was £2.28.

Prudential plc Annual Report 2012

385

Section 6

Additional
information

386 
392 
396 
398 

Risk factors  
Glossary
 Shareholder information 
 How to contact us

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386

Additional information  Prudential plc Annual Report 2012

Risk factors

A number of factors (risk factors) affect Prudential’s operating 
results and fi nancial condition and, accordingly, the trading price 
of its shares. The risk factors mentioned below should not be 
regarded as a complete and comprehensive statement of all 
potential risks and uncertainties. The information given is as 
of the date of this document, is not updated, and any forward-
looking statements are made subject to the reservations specifi ed 
below under ‘Forward-looking statements’.

Prudential’s approaches to managing risks are explained in the 
‘Business review’ section under ‘Risk and capital management’.

Risks relating to Prudential’s business
Prudential’s businesses are inherently subject to 
market fl  uctuations and general economic conditions
Prudential’s businesses are inherently subject to market 
fl uctuations and general economic conditions. Uncertainty 
or negative trends in international economic and investment 
climates could adversely affect Prudential’s business and 
profi tability. Since 2008, Prudential has had to operate against 
a challenging background of periods of signifi cant volatility in 
global capital and equity markets, interest rates and liquidity, and 
widespread economic uncertainty. Government interest rates 
have also fallen to historic lows in the US and UK and some 
Asia countries in which Prudential operates. These factors have, 
at times during this period, had a material adverse effect on 
Prudential’s business and profi tability.

In the future, the adverse effects of such factors would be felt 
principally through the following items:

 AAAAAAAAAAAAA investment impairments or reduced investment returns, 
which could impair Prudential’s ability to write signifi cant 
volumes of new business and would have a negative impact 
on its assets under management and profi t;

 AAAAAAAAAAAAA higher credit defaults and wider credit and liquidity spreads 

resulting in realised and unrealised credit losses;

 AAAAAAAAAAAAA Prudential in the normal course of business enters into 
a variety of transactions with counterparties, including 
derivative transactions. Failure of any of these counterparties 
to discharge their obligations, or where adequate collateral 
is not in place, could have an adverse impact on Prudential’s 
results; and

 AAAAAAAAAAAAA estimates of the value of fi nancial instruments being diffi cult 
because in certain illiquid or closed markets, determining the 
value at which fi nancial instruments can be realised is highly 
subjective. Processes to ascertain value and estimates of 
value require substantial elements of judgment, assumptions 
and estimates (which may change over time). Increased 
illiquidity also adds to uncertainty over the accessibility 
of fi nancial resources and may reduce capital resources 
as valuations decline.

Global fi nancial markets have experienced, and continue to 
experience, signifi cant uncertainty brought on, in particular, 
by concerns over European and US sovereign debt, as well as 
concerns about a general slowing of global demand refl ecting an 
increasing lack of confi dence among consumers, companies and 
governments. Upheavals in the fi nancial markets may affect 
general levels of economic activity, employment and customer 
behaviour. For example, insurers may experience an elevated 
incidence of claims, lapses, or surrenders of policies, and some 
policyholders may choose to defer or stop paying insurance 
premiums. The demand for insurance products may also be 
adversely affected. If sustained, this environment is likely to have 
a negative impact on the insurance sector over time and may 
consequently have a negative impact on Prudential’s business 
and profi tability. New challenges related to market fl uctuations 
and general economic conditions may continue to emerge. 

For some non-unit-linked investment products, in particular 
those written in some of the Group’s Asia operations, it may not 
be possible to hold assets which will provide cash fl ows to match 
exactly those relating to policyholder liabilities. This is particularly 
true in those countries where bond markets are not developed 
and in certain markets where regulated surrender values are 
set with reference to the interest rate environment prevailing 
at the time of policy issue. This results in a mismatch due to the 
duration and uncertainty of the liability cash fl ows and the lack 
of suffi cient assets of a suitable duration. While this residual 
asset/liability mismatch risk can be managed, it cannot be 
eliminated. Where interest rates in these markets remain lower 
than interest rates used to calculate surrender values over 
a sustained period, this could have an adverse impact on 
Prudential’s reported profi t.

In the US, fl uctuations in prevailing interest rates can affect 
results from Jackson, which has a signifi cant spread-based 
business, with the majority of its assets invested in fi xed income 
securities. In particular, fi xed annuities and stable value products 
written by Jackson expose Prudential to the risk that changes in 
interest rates, which are not fully refl ected in the interest rates 
credited to customers, will reduce spread. The spread is the 
difference between the rate of return Jackson is able to earn on 
the assets backing the policyholders’ liabilities and the amounts 
that are credited to policyholders in the form of benefi t increases, 
subject to minimum crediting rates. 

Declines in spread from these products or other spread 
businesses that Jackson conducts could have a material impact 
on its businesses or results of operations. Jackson also writes 
a signifi cant amount of variable annuities that offer capital 
or income protection guarantees. There could be market 
circumstances where the derivatives that it enters into to 
hedge its market risks may not fully offset its losses, and any 
cost of the guarantees that remain unhedged will also affect 
Prudential’s results.

A signifi cant part of the profi t from Prudential’s UK insurance 
operations is related to bonuses for policyholders declared on 
with-profi ts products, which are broadly based on historical and 
current rates of return on equity, real estate and fi xed income 
securities, as well as Prudential’s expectations of future 
investment returns. This profi t could be lower in a sustained low 
interest rate environment.

Risk factors

Prudential plc Annual Report 2012

387

Prudential conducts its businesses subject to 
regulation and associated regulatory risks, including 
the eff  ects of changes in the laws, regulations, policies 
and interpretations and any accounting standards in 
the markets in which it operates
Changes in government policy, legislation (including tax) or 
regulatory interpretation applying to companies in the fi nancial 
services and insurance industries in any of the markets in which 
Prudential operates, which in some circumstances may be 
applied retrospectively, may adversely affect Prudential’s 
product range, distribution channels, profi tability, capital 
requirements and, consequently, reported results and fi nancing 
requirements. Also, regulators in jurisdictions in which Prudential 
operates may change the level of capital required to be held by 
individual businesses or could introduce possible changes in 
the regulatory framework for pension arrangements and policies, 
the regulation of selling practices and solvency requirements. 
Furthermore, as a result of the recent interventions by 
governments in response to global economic conditions, 
it is widely expected that there will be a substantial increase in 
government regulation and supervision of the fi nancial services 
industry, including the possibility of higher capital requirements, 
restrictions on certain types of transaction structure and 
enhanced supervisory powers.

Current EU directives, including the EU Insurance Groups 
Directive (IGD) require European fi nancial services groups to 
demonstrate net aggregate surplus capital in excess of solvency 
requirements at the group level in respect of shareholder-owned 
entities. The test is a continuous requirement, so that Prudential 
needs to maintain a higher amount of regulatory capital at the 
group level than otherwise necessary in respect of some of its 
individual businesses to accommodate, for example, short-term 
movements in global foreign exchange rates, interest rates, 
deterioration in credit quality and equity markets. The EU is also 
developing a regulatory framework for insurance companies, 
referred to as ‘Solvency II’. The approach is based on the concept 
of three pillars. Pillar 1 consists of the quantitative requirements, 
for example, the amount of capital an insurer should hold. Pillar 2 
sets out requirements for the governance and risk management 
of insurers, as well as for the effective supervision of insurers. 
Pillar 3 focuses on disclosure and transparency requirements.

Prudential is subject to the risk of potential 
sovereign debt credit deterioration owing to the 
amounts of sovereign debt obligations held in its 
investment portfolio
Prudential is subject to the risk of potential sovereign debt credit 
deterioration on the amounts of sovereign debt obligations, 
principally for UK, other European, US and Asia countries held 
in its investment portfolio. In recent years, rating agencies have 
downgraded the sovereign debt of some Continental European 
countries, the UK and the US. There is a risk of further 
downgrades for these countries. In addition, for some European 
countries the risk of default has also increased. Investing in such 
instruments creates exposure to the direct or indirect 
consequences of political, social or economic changes (including 
changes in governments, heads of states or monarchs) in the 
countries in which the issuers are located and the 
creditworthiness of the sovereign. Investment in sovereign debt 
obligations involves risks not present in debt obligations of 
corporate issuers. In addition, the issuer of the debt or the 
governmental authorities that control the repayment of the debt 
may be unable or unwilling to repay principal or pay interest when 
due in accordance with the terms of such debt, and Prudential 
may have limited recourse to compel payment in the event of a 
default. A sovereign debtor’s willingness or ability to repay 
principal and to pay interest in a timely manner may be affected 
by, among other factors, its cashfl ow situation, its relations with 
its central bank, the extent of its foreign currency reserves, the 
availability of suffi cient foreign exchange on the date a payment 
is due, the relative size of the debt service burden to the economy 
as a whole, the sovereign debtor’s policy toward local and 
international lenders, and the political constraints to which 
the sovereign debtor may be subject. Periods of economic 
uncertainty may affect the volatility of market prices of sovereign 
debt to a greater extent than the volatility inherent in debt 
obligations of other types of issuers. If a sovereign were to default 
on its obligations, this could have a material adverse effect 
on Prudential’s fi nancial condition and results of operations.

Prudential is subject to the risk of exchange rate 
fl  uctuations owing to the geographical diversity 
of its businesses
Due to their geographical diversity, Prudential’s businesses are 
subject to the risk of exchange rate fl uctuations. Prudential’s 
operations in the US and Asia, which represent a signifi cant 
proportion of operating profi t based on longer-term investment 
returns and shareholders’ funds, generally write policies and 
invest in assets denominated in local currency. Although this 
practice limits the effect of exchange rate fl uctuations on local 
operating results, it can lead to signifi cant fl uctuations in 
Prudential’s consolidated fi nancial statements upon translation 
of results into pounds sterling. The currency exposure relating 
to the translation of reported earnings is not currently separately 
managed. The impact of gains or losses on currency translations 
is recorded as a component of shareholders’ funds within other 
comprehensive income. Consequently, this could impact on 
Prudential’s gearing ratios (defi ned as debt over debt plus 
shareholders’ funds).

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388

Additional information  Prudential plc Annual Report 2012

Risk factors continued

The Solvency II Directive covers valuations, the treatment of 
insurance groups, the defi nition of capital and the overall level 
of capital requirements. A key aspect of Solvency II is that the 
assessment of risks and capital requirements are intended to be 
aligned more closely with economic capital methodologies, and 
may allow Prudential to make use of its internal economic capital 
models, if approved by the Financial Services Authority (FSA) or 
other relevant supervisory authority. The Solvency II Directive 
was formally approved by the Economic and Financial Affairs 
Council in November 2009. Representatives from the European 
Parliament, the European Commission and the Council of the 
European Union are currently discussing the Omnibus II Directive 
which, once approved, will amend certain aspects of the original 
Solvency II Directive. In addition, the European Commission is 
continuing to develop the detailed rules that will complement the 
high-level principles of the Directive, referred to as ‘implementing 
measures’. The Omnibus II Directive is not currently scheduled 
to be fi nalised until late 2013, while the implementing measures 
cannot be fi nalised until after Omnibus II. There is a signifi cant 
uncertainty regarding the fi nal outcome of this process. In 
particular, the Solvency II rules relating to the determination of 
the liability discount rate and to the treatment of the US business 
remain unclear. As a result there is a risk that the effect of the 
measures fi nally adopted could be adverse for Prudential, 
including potentially a signifi cant increase in capital required to 
support its business and that Prudential may be placed at a 
competitive disadvantage to other European and non-European 
fi nancial services groups.

Currently there are also a number of other prospective global 
regulatory developments which could impact the way in which 
Prudential is supervised in its many jurisdictions. These include 
the Dodd-Frank Act in the US, the work of the Financial Stability 
Board (FSB) on Globally Systemically Important Financial 
Institutions (G-SIFIs) and the Common Framework for the 
Supervision of Internationally Active Insurance Groups 
(ComFrame) being developed by the International Association 
of Insurance Supervisors (IAIS).

The Dodd-Frank Act represents a comprehensive overhaul of the 
fi nancial services industry within the United States that, among 
other reforms to fi nancial services entities, products and markets, 
may subject fi nancial institutions designated as systematically 
important to heightened prudential and other requirements 
intended to prevent or mitigate the impact of future disruptions 
in the US fi nancial system. The full impact of the Dodd-Frank Act 
on Prudential’s businesses is not currently clear, as many of its 
provisions have a delayed effectiveness and/or require 
rulemaking or other actions by various US regulators over 
the coming years. 

As part of a global initiative to identify G-SIFIs, in May 2012, 
the IAIS published proposed assessment methodology for 
designating Globally Systemically Important Insurers (G-SIIs).
For those groups that are designated by the FSB as G-SII, 
additional policy measures including enhanced supervision 
and higher loss absorbency requirements could be proposed. 
Further detail of the proposals is expected during 2013 and 
implementation is likely to be over a period of years. 
Furthermore, the FSA is considering the designation of a 
Domestically Systemically Important Insurer (D-SII) for those 
UK insurers that are signifi cant in UK terms. It is not yet clear 
what the impact of this designation may be.

ComFrame is also being developed by the IAIS to provide 
common global requirements for the supervision of insurance 
groups. The framework is designed to develop common 
principles for supervision and so may increase the focus of 
regulators in some jurisdictions. It is also possible that some 
prescriptive requirements, including regarding group capital, 
could be proposed. Further clarity on ComFrame is expected 
during the second half of 2013.

Various jurisdictions in which Prudential operates have created 
investor compensation schemes that require mandatory 
contributions from market participants in some instances in the 
event of a failure of a market participant. As a major participant 
in the majority of its chosen markets, circumstances could arise 
where Prudential, along with other companies, may be required 
to make such contributions.

The Group’s accounts are prepared in accordance with current 
International Financial Reporting Standards (IFRS) applicable to 
the insurance industry. The International Accounting Standards 
Board (IASB) introduced a framework that it described as Phase I, 
which permitted insurers to continue to use the statutory basis 
of accounting for insurance assets and liabilities that existed in 
their jurisdictions prior to January 2005. In July 2010, the IASB 
published an Exposure Draft for its Phase II on insurance 
accounting, which would introduce signifi cant changes to the 
statutory reporting of insurance entities that prepare accounts 
according to IFRS. The IASB continues its deliberation on the 
exposure draft principles but it remains uncertain whether the 
proposals in the Exposure Draft will become the fi nal IASB 
standard. The timing of the changes taking effect is uncertain 
but not expected to be before 2017.

Any changes or modifi cation of IFRS accounting policies may 
require a change in the future results or a restatement of reported 
results.

Risk factors

Prudential plc Annual Report 2012

389

Prudential’s businesses are conducted in highly 
competitive environments with developing 
demographic trends and continued profi  tability 
depends on management’s ability to respond to 
these pressures and trends
The markets for fi nancial services in the UK, US and Asia are 
highly competitive, with several factors affecting Prudential’s 
ability to sell its products and continued profi tability, including 
price and yields offered, fi nancial strength and ratings, range of 
product lines and product quality, brand strength and name 
recognition, investment management performance, historical 
bonus levels, developing demographic trends and customer 
appetite for certain savings products. In some of its markets, 
Prudential faces competitors that are larger, have greater fi nancial 
resources or a greater market share, offer a broader range of 
products or have higher bonus rates or claims-paying ratios. 
Further, heightened competition for talented and skilled 
employees and agents with local experience, particularly in Asia, 
may limit Prudential’s potential to grow its business as quickly 
as planned.

In Asia, the Group’s principal competitors in the region are 
international fi nancial companies, including Allianz, AXA, ING, 
AIA and Manulife. In a number of markets, local companies have 
a very signifi cant market presence.

Within the UK, Prudential’s principal competitors in the life 
market include many of the major retail fi nancial services 
companies including, in particular, Aviva, Legal & General, 
Lloyds Banking Group and Standard Life.

Jackson’s competitors in the US include major stock and mutual 
insurance companies, mutual fund organisations, banks and 
other fi nancial services companies such as AIG, AXA Financial 
Inc., Hartford Life Inc., Prudential Financial, Lincoln National, 
MetLife and TIAA–CREF.

Prudential believes competition will intensify across all regions 
in response to consumer demand, technological advances, the 
impact of consolidation, regulatory actions and other factors. 
Prudential’s ability to generate an appropriate return depends 
signifi cantly upon its capacity to anticipate and respond 
appropriately to these competitive pressures.

The resolution of several issues aff  ecting the fi  nancial 
services industry could have a negative impact on 
Prudential’s reported results or on its relations with 
current and potential customers
Prudential is, and in the future may be, subject to legal and 
regulatory actions in the ordinary course of its business, both in 
the UK and internationally. These actions could involve a review 
of business sold in the past under acceptable market practices at 
the time, such as the requirement in the UK to provide redress to 
certain past purchasers of pension and mortgage endowment 
policies, changes to the tax regime affecting products and 
regulatory reviews on products sold and industry practices, 
including, in the latter case, businesses it has closed.

Regulators are increasingly interested in the approach that 
product providers use to select third party distributors and to 
monitor the appropriateness of sales made by them. In some 
cases, product providers can be held responsible for the 
defi ciencies of third-party distributors.

In the US, federal and state regulators have focused on, and 
continue to devote substantial attention to, the mutual fund, 
fi xed index annuity and insurance product industries. This 
focus includes new regulations in respect of the suitability of 
sales of certain products. As a result of publicity relating to 
widespread perceptions of industry abuses, there have been 
numerous regulatory inquiries and proposals for legislative 
and regulatory reforms.

In Asia, regulatory regimes are developing at different speeds, 
driven by a combination of global factors and local 
considerations. There is a risk that new requirements are 
introduced that challenge current practices, or are 
retrospectively applied to sales made prior to their introduction.

Litigation, disputes and regulatory investigations 
may adversely aff  ect Prudential’s profi  tability and 
fi  nancial condition
Prudential is, and may be in the future, subject to legal actions, 
disputes and regulatory investigations in various contexts, 
including in the ordinary course of its insurance, investment 
management and other business operations. These legal actions, 
disputes and investigations may relate to aspects of Prudential’s 
businesses and operations that are specifi c to Prudential, or that 
are common to companies that operate in Prudential’s markets. 
Legal actions and disputes may arise under contracts, regulations 
(including tax) or from a course of conduct taken by Prudential, 
and may be class actions. Although Prudential believes that it 
has adequately provided in all material aspects for the costs of 
litigation and regulatory matters, no assurance can be provided 
that such provisions are suffi cient. Given the large or 
indeterminate amounts of damages sometimes sought, other 
sanctions that might be applicable and the inherent 
unpredictability of litigation and disputes, it is possible that an 
adverse outcome could, from time to time, have an adverse effect 
on Prudential’s reputation, results of operations or cash fl ows.

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390 Additional information  Prudential plc Annual Report 2012

Risk factors continued

Although Prudential’s systems and processes incorporate 
controls designed to manage and mitigate the operational risks 
associated with its activities, there can be no assurance that such 
controls will always be effective. For example, although the 
business has not experienced a material failure or breach in 
relation to IT systems and processes to date, failures or breaches 
of this sort, including a cyber-security attack, could harm its 
ability to perform necessary business functions and hurt its 
relationships with its business partners and customers. Similarly, 
any weakness in the administration systems or actuarial reserving 
processes could have an impact on its results of operations 
during the effective period. Prudential has not experienced or 
identifi ed any operational risks in its systems or processes during 
2012, which have subsequently caused, or are expected to 
cause, a signifi cant negative impact on its results of operations.

Adverse experience relative to the assumptions used in 
pricing products and reporting business results could 
signifi  cantly aff  ect Prudential’s results of operations
Prudential needs to make assumptions about a number of factors 
in determining the pricing of its products, setting reserves, for 
reporting its capital levels and the results of its long-term 
business operations. For example, the assumption that Prudential 
makes about future expected levels of mortality is particularly 
relevant for its UK annuity business. In exchange for a premium 
equal to the capital value of their accumulated pension fund, 
pension annuity policyholders receive a guaranteed payment, 
usually monthly, for as long as they are alive. Prudential conducts 
rigorous research into longevity risk, using data from its 
substantial annuitant portfolio. As part of its pension annuity 
pricing and reserving policy, Prudential’s UK business assumes 
that current rates of mortality continuously improve over time at 
levels based on adjusted data and models from the Continuous 
Mortality Investigations (CMI) as published by the Institute and 
Faculty of Actuaries. If mortality improvement rates signifi cantly 
exceed the improvement assumed, Prudential’s results of 
operations could be adversely affected.

A further example is the assumption that Prudential makes 
about future expected levels of the rates of early termination 
of products by its customers (persistency). This is particularly 
relevant to its lines of business other than its UK annuity 
business. Prudential’s persistency assumptions refl ect recent 
past experience for each relevant line of business. Any expected 
deterioration in future persistency is also refl ected in the 
assumption. If actual levels of future persistency are signifi cantly 
lower than assumed (that is, policy termination rates are 
signifi cantly higher than assumed), the Group’s results of 
operations could be adversely affected.

Downgrades in Prudential’s fi  nancial strength and 
credit ratings could signifi  cantly impact its competitive 
position and hurt its relationships with creditors or 
trading counterparties
Prudential’s fi nancial strength and credit ratings, which are used 
by the market to measure its ability to meet policyholder 
obligations, are an important factor affecting public confi dence in 
most of Prudential’s products, and as a result its competitiveness. 
Downgrades in Prudential’s ratings, as a result of, for example, 
decreased profi tability, increased costs, increased indebtedness 
or other concerns, could have an adverse effect on its ability 
to market products; retain current policyholders; and on the 
Group’s fi nancial fl exibility. In addition, the interest rates 
Prudential pays on its borrowings are affected by its debt credit 
ratings, which are in place to measure the Group’s ability to meet 
its contractual obligations.

Prudential’s long-term senior debt is rated as A2 by Moody’s, 
A+ by Standard & Poor’s and A by Fitch. The Moody’s and Fitch 
ratings are on stable outlook and the Standard & Poor’s rating is 
on negative outlook.

Prudential’s short-term debt is rated as P-1 by Moody’s, A-1 by 
Standard & Poor’s and F1 by Fitch. 

The Prudential Assurance Company Limited’s fi nancial strength 
is rated Aa2 by Moody’s, AA by Standard & Poor’s and AA by 
Fitch. The Moody’s and Fitch ratings are on stable outlook and 
the Standard & Poor’s rating is on negative outlook.

Jackson’s fi nancial strength is rated AA by Standard & Poor’s and 
Fitch, A1 by Moody’s, and A+ by AM Best. The Moody’s, Fitch 
and AM Best ratings are on stable outlook and the Standard & 
Poor’s rating is on negative outlook.

In addition, changes in methodologies and criteria used by 
rating agencies could result in downgrades that do not refl ect 
changes in the general economic conditions or Prudential’s 
fi nancial condition.

Adverse experience in the operational risks inherent 
in Prudential’s business could have a negative impact 
on its results of operations
Operational risks are present in all of Prudential’s businesses, 
including the risk of direct or indirect loss resulting from 
inadequate or failed internal and external processes, systems and 
human error or from external events. Prudential’s business is 
dependent on processing a large number of complex transactions 
across numerous and diverse products, and is subject to a 
number of different legal and regulatory regimes. Further, 
because of the long-term nature of much of the Group’s business, 
accurate records have to be maintained for signifi cant periods. 
These factors, among others, result in signifi cant reliance on 
and require signifi cant investment in information technology, 
compliance and other systems, personnel and processes. 
In addition, Prudential outsources several operations, including 
a signifi cant part of its UK back offi ce and customer-facing 
functions as well as a number of IT functions, resulting in 
reliance upon the operational processing performance of 
its outsourcing partners. 

Risk factors

Prudential plc Annual Report 2012

391

Another example is the impact of epidemics and other effects 
that cause a large number of deaths. Signifi cant infl uenza 
epidemics have occurred three times in the last century, but the 
likelihood, timing, or the severity of future epidemics cannot be 
predicted. The effectiveness of external parties, including 
governmental and non-governmental organisations, in 
combating the spread and severity of any epidemics could 
have a material impact on the Group’s loss experience.

In common with other life insurers, the profi tability of the Group’s 
businesses depends on a mix of factors including mortality and 
morbidity trends, policy surrender rates, investment 
performance and impairments, unit cost of administration and 
new business acquisition expense.

Prudential’s Articles of Association contain an 
exclusive jurisdiction provision
Under Prudential’s Articles of Association, certain legal 
proceedings may only be brought in the courts of England 
and Wales. This applies to legal proceedings by a shareholder 
(in its capacity as such) against Prudential and/or its directors 
and/or its professional service providers. It also applies to legal 
proceedings between Prudential and its directors and/or 
Prudential and Prudential’s professional service providers 
that arise in connection with legal proceedings between 
the shareholder and such professional service provider. 
This provision could make it diffi cult for US and other 
non-UK shareholders to enforce their shareholder rights. 

Changes in tax legislation may result in adverse 
tax consequences
Tax rules, including those relating to the insurance industry, and 
their interpretation, may change, possibly with retrospective 
effect, in any of the jurisdictions in which Prudential operates. 
Signifi cant tax disputes with tax authorities, and any change in 
the tax status of any member of the Group or in taxation 
legislation or its scope or interpretation could affect Prudential’s 
fi nancial condition and results of operations.

As a holding company, Prudential is dependent upon 
its subsidiaries to cover operating expenses and 
dividend payments
The Group’s insurance and investment management operations 
are generally conducted through direct and indirect subsidiaries.

As a holding company, Prudential’s principal sources of funds 
are remittances from subsidiaries, shareholder-backed funds, 
the shareholder transfer from long-term funds and any amounts 
that may be raised through the issuance of equity, debt and 
commercial paper. Certain of the subsidiaries are restricted by 
applicable insurance, foreign exchange and tax laws, rules and 
regulations that can limit the payment of dividends, which in 
some circumstances could limit the ability to pay dividends to 
shareholders or to make available funds held in certain 
subsidiaries to cover operating expenses of other members 
of the Group.

Prudential operates in a number of markets through 
joint ventures and other arrangements with third 
parties (including in China and India), involving 
certain risks that Prudential does not face with 
respect to its consolidated subsidiaries
Prudential operates, and in certain markets is required by local 
regulation to operate, through joint ventures (including in China 
and India). For the Group’s joint venture operations, management 
control is exercised jointly with the venture participants. The 
level of control exercisable by the Group depends on the terms 
of the joint venture agreements, in particular, the allocation of 
control among, and continued cooperation between, the joint 
venture participants. Prudential may also face fi nancial or other 
exposure in the event that any of its joint venture partners fails 
to meet its obligations under the joint venture or encounters 
fi nancial diffi culty. In addition, a signifi cant proportion of the 
Group’s product distribution is carried out through arrangements 
with third parties not controlled by Prudential and is dependent 
upon continuation of these relationships. A temporary or 
permanent disruption to these distribution arrangements could 
adversely affect the results of operations of Prudential.

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392

Additional information  Prudential plc Annual Report 2012

Glossary

AER 
Actual Exchange Rates are actual historical exchange rates for 
the specifi c accounting period, being the average rates over the 
period for the income statement and the closing rates for the 
balance sheet at the balance sheet date.

Annual premium equivalent or APE 
A measure of new business activity that is calculated as the 
sum of annualised regular premiums from new business plus 
10 per cent of single premiums on new business written during 
the period.

Asset backed security 
A security whose value and income payments are derived from 
and collateralised (or ‘backed’) by a specifi ed pool of underlying 
assets. The pool of assets is typically a group of small and illiquid 
assets that are unable to be sold individually.

Available for sale (AFS) 
Securities that have been acquired neither for short-term sale nor 
to be held to maturity. Shown at fair value on the statement of 
fi nancial position and changes in value are taken straight to equity 
instead of the income statement.

Bonuses 
Bonuses refer to the non-guaranteed benefi t added to 
participating life insurance policies and are the way in which 
policyholders receive their share of the profi ts of the policies. 
There are normally two types of bonus: 

 AAAAAAAAAAAAA Regular bonus – expected to be added every year during the 
term of the policy. It is not guaranteed that a regular bonus will 
be added each year, but once it is added, it cannot be 
reversed, also known as annual or reversionary bonus; and

 AAAAAAAAAAAAA Final bonus – an additional bonus expected to be paid when 
policyholders take money from the policies. If investment 
return has been low over the lifetime of the policy, a fi nal 
bonus may not be paid. Final bonuses may vary and are 
not guaranteed.

Cash surrender value 
The amount of cash available to a policyholder on the surrender 
of or withdrawal from a life insurance policy or annuity contract.

CER 
Constant Exchange Rate – Prudential plc reports its results at 
both actual exchange rates (AER) to refl ect actual results and 
also constant exchange rates so as to eliminate the impact 
from exchange translation.

Core structural borrowings 
Borrowings which Prudential considers to form part of its core 
capital structure and exclude operational borrowings.

Credit risk 
The risk of loss if another party fails to meet its obligations, or fails 
to do so in a timely fashion.

Currency risk 
The risk that asset or liability values, cash fl ows, income or 
expenses will be affected by changes in exchange rates. 
Also referred to as foreign exchange risk.

Deferred acquisition costs or DAC 
Acquisition costs are expenses of an insurer which are incurred in 
connection with the acquisition of new insurance contracts or the 
renewal of existing insurance policies. They include commissions 
and other variable sales inducements and the direct costs of 
issuing the policy, such as underwriting and other policy issue 
expenses. Typically, under IFRS, an element of acquisition costs 
are deferred, ie not expensed in the year incurred, and instead 
amortised in the income statement in line with the emergence 
of surpluses on the related contracts. 

Deferred annuities 
Annuities or pensions due to be paid from a future date or when 
the policyholder reaches a specifi ed age.

Discretionary participation features or DPF 
A contractual right to receive, as a supplement to guaranteed 
benefi ts, additional benefi ts:

 AAAAAAAAAAAAA That are likely to be a signifi cant portion of the total 

contractual benefi ts;

 AAAAAAAAAAAAA Whose amount or timing is contractually at the discretion of 

the issuer; and

 AAAAAAAAAAAAA That are contractually based on asset, fund, company or other 

entity performance as discussed in IFRS 4.

Dividend cover 
Dividend cover is calculated as operating profi t after tax on an 
IFRS basis, divided by the current year interim dividend plus the 
proposed fi nal dividend.

Endowment product 
An ordinary individual life insurance product that provides the 
insured party with various guaranteed benefi ts if it survives 
specifi c maturity dates or periods stated in the policy. Upon 
the death of the insured party within the coverage period, 
a designated benefi ciary receives the face value of the policy.

European Embedded Value or EEV 
Financial results prepared in accordance with a set of Principles 
issued by the Chief Financial Offi cers Forum of European 
Insurance Companies in May 2004 and expanded by the 
Additional Guidance of EEV Disclosures published in 
October 2005.

Glossary

Prudential plc Annual Report 2012

393

Fixed annuities
Fixed annuity contracts written in the US which allow for 
tax-deferred accumulation of funds, are used for asset 
accumulation in retirement planning and for providing income in 
retirement and offer fl exible payout options. The contract holder 
pays the insurer a premium, which is credited to the contract 
holder’s account. Periodically, interest is credited to the contract 
holder’s account and administrative charges are deducted, as 
appropriate.

Fixed indexed annuities 
These are similar to fi xed annuities in that the contract holder 
pays the insurer a premium, which is credited to the contract 
holder’s account, and periodically, interest is credited to the 
contract holder’s account and administrative charges are 
deducted, as appropriate. An annual minimum interest rate may 
be guaranteed, although actual interest credited may be higher 
and is linked to an equity index over its indexed option period.

Funds under management 
These comprise funds of the Group held in the statement 
of fi nancial position and external funds that are managed 
by Prudential asset management operations.

Guaranteed annuities 
Policies that pay out a fi xed amount of benefi t for a defi ned 
period.

Guaranteed investment contract (GIC) (US) 
An investment contract between an insurance company and an 
institutional investor, which provides a stated rate of return on 
deposits over a specifi ed period of time. They typically provide 
for partial or total withdrawals at book value if needed for certain 
liquidity needs of the plan.

Guaranteed minimum accumulation benefi  t 
(GMAB) (US) 
A guarantee that ensures that the contract value of a variable 
annuity contract will be at least equal to a certain minimum 
amount after a specifi ed number of years.

Guaranteed minimum death benefi  t (GMDB) (US) 
The basic death benefi t offered under variable annuity contracts, 
which specifi es that if the owner dies before annuity income 
payments begin, the benefi ciary will receive a payment equal 
to the greater of the contract value or purchase payments less 
withdrawals.

Guaranteed minimum income benefi  t (GMIB) (US) 
A guarantee that ensures, under certain conditions, that the 
owner may annuitise the variable annuity contract based on the 
greater of (a) the actual account value or (b) a payout base equal 
to premiums credited with some interest rate, or the maximum 
anniversary value of the account prior to annuitisation.

Guaranteed minimum withdrawal benefi  t (GMWB) (US) 
A guarantee in a variable annuity that promises that the owner 
may make annual withdrawals of a defi ned amount for the life 
of the owner or until the total guaranteed amount is recovered, 
regardless of market performance or the actual account balance.

Group free surplus 
Group free surplus at the end of the period comprises free 
surplus for the insurance businesses, representing the excess 
of the net worth over the required capital included in the EEV 
results, and IFRS net assets for the asset management businesses 
excluding goodwill. The free surplus generated during the period 
comprises the movement in this balance excluding foreign 
exchange, capital movements, and other reserve movements. 
Specifi cally, it includes amounts maturing from the in-force 
operations during the period less the investment in new business, 
the effect of market movements and other one-off items.

Health and protection 
These comprise health and personal accident insurance 
products, which provide morbidity or sickness benefi ts and 
include health, disability, critical illness and accident coverage. 
Health and protection products are sold both as standalone 
policies and as riders that can be attached to life insurance 
products. Health and Protection riders are presented together 
with ordinary individual life insurance products for purposes 
of disclosure of fi nancial information.

IGD surplus 
The Prudential Group’s solvency surplus measured in accordance 
with the EU Insurance Groups Directive.

Immediate annuity 
An annuity in which payments to the annuitant or benefi ciary 
start at once upon establishment of the annuity plan or scheme. 
Such annuities are almost always purchased with a single (lump 
sum) payment.

In-force 
An insurance policy or contract refl ected on records that has not 
expired, matured or otherwise been surrendered or terminated.

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394

Additional information  Prudential plc Annual Report 2012

Glossary continued

Inherited estate 
For life insurance proprietary companies, surplus capital available 
on top of what is necessary to cover policyholders’ reasonable 
expectations. An inherited (orphan) estate is effectively surplus 
capital on a realistic basis built over time and not allocated to 
policyholders or shareholders.

Internal rate of return (IRR) 
The IRR is equivalent to the discount rate at which the present 
EEV value of the post-tax cash fl ows expected to be earned over 
the lifetime of the business written in shareholder-backed life 
funds is equal to the total invested capital to support the writing 
of the business. The capital included in the calculation of the IRR 
is equal to the amount required to pay acquisition costs and set 
up reserves less premiums received, plus encumbered capital. 
The impact of the time value of options and guarantees is 
included in the calculation.

Investment grade 
Investments rated BBB- or above for S&P, Baa3 or above for 
Moody’s. Generally they are bonds that are judged by the rating 
agency as likely enough to meet payment obligations that banks 
are allowed to invest in them.

Investment-linked products or contracts 
Insurance products where the surrender value of the policy is 
linked to the value of underlying investments (such as collective 
investment schemes, internal investment pools or other 
property) or fl uctuations in the value of underlying investment 
or indices. Investment risk associated with the product is usually 
borne by the policyholder. Insurance coverage, investment and 
administration services are provided for which the charges are 
deducted from the investment fund assets. Benefi ts payable 
will depend on the price of the units prevailing at the time of 
surrender, death or the maturity of the product, subject to 
surrender charges. These are also referred to as unit-linked 
products or unit-linked contracts.

Market value reduction (MVR) 
A reduction applied to the payment on with-profi ts bonds when 
policyholders surrender in adverse market conditions.

Money Market Fund (MMF)
An MMF is an open-ended mutual fund that invests in short-term 
debt securities such as US treasury bills and commercial paper. 
The purpose of an MMF is to provide investors with a safe place 
to invest easily accessible cash-equivalent assets characterised 
as a low-risk, low-return investment.

Mortality rate 
Rate of death, varying by such parameters as age, gender 
and health, used in pricing and computing liabilities for future 
policyholders of life and annuity products, which contain 
mortality risks.

Net premiums 
Life insurance premiums net of reinsurance premiums ceded 
to third-party reinsurers.

Net worth
Regulatory basis net assets for EEV reporting purposes, these 
net assets are sometimes subject to minor adjustment to achieve 
consistency with the IFRS treatment of certain items.

New business contribution 
The profi ts, calculated in accordance with European Embedded 
Value Principles, from business sold in the fi nancial reporting 
period under consideration.

New business margin 
The value of new business on an EEV basis expressed as a 
percentage of the present value of new business premiums 
expected to be received from the new business.

Non-participating business 
A life insurance policy where the policyholder is not entitled to a 
share of the Company’s profi ts and surplus, but receives certain 
guaranteed benefi ts. Also known as non-profi t in the UK. 
Examples include pure risk policies (eg fi xed annuities, term 
insurance, critical illness) and unit-linked insurance contracts.

Operational borrowings 
Borrowings which arise in the normal course of the business.

Open ended investment company (OEIC) 
A collective investment fund structured as a limited company 
in which investors can buy and sell shares.

Participating funds 
Distinct portfolios where the policyholders have a contractual 
right to receive at the discretion of the insurer additional benefi ts 
based on factors such as the performance of a pool of assets held 
within the fund, as a supplement to any guaranteed benefi ts. 
The insurer may either have discretion as to the timing of the 
allocation of those benefi ts to participating policyholders or may 
have discretion as to the timing and the amount of the additional 
benefi ts. For Prudential, the most signifi cant participating funds 
are with-profi ts funds for business written in the UK, Hong Kong, 
Malaysia and Singapore.

Participating policies or participating business 
Contracts of insurance where the policyholders have a 
contractual right to receive, at the discretion of the insurer, 
additional benefi ts based on factors such as investment 
performance, as a supplement to any guaranteed benefi ts. 
This is also referred to as with-profi ts business.

Present value of new business premiums (PVNBP) 
The present value of new business premiums is calculated as 
equalling single premiums plus the present value of expected 
premiums of new regular premium business, allowing for lapses 
and other assumptions made in determining the EEV new 
business contribution.

Glossary

Prudential plc Annual Report 2012

395

Regular premium product 
A life insurance product with regular periodic premium payments.

Rider 
A supplemental plan that can be attached to a basic insurance 
policy, with payment of additional premium.

Risk margin reserve (RMR) charge
An RMR is included within operating profi t based on longer-term 
investment returns and represents a charge for long-term 
expected defaults of debt securities, determined by reference 
to the credit quality of the portfolio.

Scottish Amicable Insurance Fund (SAIF) 
SAIF is a ring-fenced sub-fund of the Prudential Assurance 
Company’s long-term fund following the acquisition of the 
mutually owned Scottish Amicable Life Assurance Society in 
1997. The fund is solely for the benefi t of policyholders of SAIF. 
Shareholders of Prudential plc have no interest in the profi ts of 
this fund although they are entitled to asset management fees 
on this business.

Separate account 
A separate account is a pool of investments held by an insurance 
company not in, or ‘separate’ from, its general account. The 
returns from the separate account generally accrue to the 
policyholder. A separate account allows an investor to choose 
an investment category according to his individual risk tolerance, 
and desire for performance.

Single premiums 
Single premium policies of insurance are those that require only 
a single lump sum payment from the policyholder.

Stochastic techniques 
Stochastic techniques incorporate results from repeated 
simulations using key fi nancial parameters which are subject 
to random variations and are projected into the future.

Subordinated debt 
A fi xed interest issue or debt that ranks below other debt in order 
of priority for repayment if the issuer is liquidated. Holders are 
compensated for the added risk through higher rates of interest. 
Under EU insurance regulation, subordinated debt is not treated 
as a liability and counts towards the coverage of the required 
minimum margin of solvency, with limitations.

Surrender 
The termination of a life insurance policy or annuity contract at 
the request of the policyholder after which the policyholder 
receives the cash surrender value, if any, of the contract.

Surrender charge or surrender fee 
The fee charged to a policyholder when a life insurance policy or 
annuity contract is surrendered for its cash surrender value prior 
to the end of the surrender charge period.

Takaful 
Insurance that is compliant with Islamic principles.

Time value of options and guarantees 
The value of fi nancial options and guarantees comprises two 
parts, the intrinsic value and the time value. The intrinsic value is 
given by a deterministic valuation on best estimate assumptions. 
The time value is the additional value arising from the variability 
of economic outcomes in the future.

Total shareholder return (TSR) 
TSR represents the growth in the value of a share plus the value 
of dividends paid, assuming that the dividends are reinvested in 
the Company’s shares on the ex-dividend date.

Unallocated surplus 
Unallocated surplus is recorded wholly as a liability and 
represents the excess of assets over policyholder liabilities for 
Prudential’s with-profi ts funds. The balance retained in the 
unallocated surplus represents cumulative income arising on the 
with-profi ts business that has not been allocated to policyholders 
or shareholders.

Unit-linked products or unit-linked contracts 
See ‘investment-linked products or contracts’ above.

Universal life 
An insurance product where the customer pays fl exible 
premiums, subject to specifi ed limits, that are accumulated in an 
account and are credited with interest (at a rate either set by the 
insurer or refl ecting returns on a pool of matching assets). The 
customer may vary the death benefi t and the contract may permit 
the customer to withdraw the account balance, typically subject 
to a surrender charge.

Variable annuity (VA) (US) 
An annuity whose value is determined by the performance 
of underlying investment options that frequently includes 
securities. A variable annuity’s value is not guaranteed and will 
fl uctuate, depending on the value of its underlying investments. 
The holder of a variable annuity assumes the investment risk and 
the funds backing a variable annuity are held in the insurance 
company’s separate account. VAs are similar to unit-linked 
annuities in the UK.

Value of new business (VNB) 
Embedded value of new insurance contracts written in the year.

Whole of life 
A type of life insurance policy that provides lifetime protection; 
premiums must usually be paid for life. The sum assured is paid 
out whenever death occurs. Commonly used for estate planning 
purposes.

With-profi  ts funds 
See ‘participating funds’ above.

Yield 
A measure of the income received from an investment compared 
to the price paid for the investment. Normally expressed as 
a percentage.

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396

Additional information  Prudential plc Annual Report 2012

Shareholder information

Analysis of shareholder accounts as at 31 December 2012

Size of shareholding

1,000,001 upwards
500,001–1,000,000
100,001–500,000
10,001–100,000
5,001–10,000
1,001–5,000
1–1,000

Total

Dividend information

2012 fi  nal dividend

Ex dividend date
Record date

Payment date

Shareholder enquiries

For enquiries about shareholdings, 
including dividends and lost share 
certifi  cates, please contact the 
Company’s registrars:

By post
Equiniti Limited
Aspect House
Spencer Road
Lancing
West Sussex BN99 6DA

By telephone
0871 384 2035
Tel:  
Fax:  
0871 384 2100
Textel:    0871 384 2255 

(for the hard of hearing)

Calls to 0871 numbers are charged at 
8p per minute plus network extras. 
Lines are open from 8.30am to 5.30pm 
(UK), Monday to Friday. Other telephone 
providers’ costs may vary. 

International shareholders 
tel: +44 (0)121 415 7026

Number of
 shareholder 
accounts

% of total 
number of 
shareholder
 accounts

Number of
 shares

% of total
 number of
 shares

281
152
466
1,810
2,432
15,931
39,450

60,522

0.46
0.25
0.77
2.99
4.02
26.32
65.19

2,228,388,165
108,886,675
108,837,221
47,851,960
16,863,068
35,314,408
11,100,855

87.14
4.26
4.26
1.87
0.66
1.38
0.43

100.00

2,557,242,352

100.00

Shareholders 
registered on 
the UK register 
and Irish 
branch register

Shareholders 
registered on 
the Hong Kong 
branch register

Holders of 
US American 
Depositary 
Receipts

Shareholders 
with ordinary 
shares standing 
to the credit of 
their CDP 
securities 
accounts

2 April 2013 

27 March 2013  28 March 2013  27 March 2013  28 March 2013 
2 April 2013 
On or about 
30 May 2013 

2 April 2013 
On or about 
3 June 2013 

23 May 2013 

23 May 2013 

2 April 2013 

Annual General Meeting
The 2013 Annual General Meeting (AGM) will be held on 
16 May 2013 at 11.00am in the Churchill Auditorium at 
The Queen Elizabeth II Conference Centre, Broad Sanctuary, 
Westminster, London SW1P 3EE. The directors believe the 
AGM is an important opportunity to communicate directly 
with shareholders. The Notice of Meeting and all other details 
for the AGM are available on our website at 
www.prudential.co.uk/investors/AGM information

Dividend mandates
Shareholders may have their dividends paid directly to their bank 
or building society account. If you wish to take advantage of this 
facility, please call Equiniti and request a Cash Dividend Mandate 
form. Alternatively, shareholders may download the form from 
www.prudential.co.uk/prudential-plc/investors/shareholder_
services/forms

Cash dividend alternative
The Company operates a Dividend Re-investment Plan (DRIP).  
Shareholders who have elected for the DRIP will automatically 
receive shares for all future dividends in respect of which a 
DRIP alternative is offered. The election may be cancelled at 
any time by the shareholder. Further details of the DRIP and 
the timetable are available on the Company’s website at 
www.prudential.co.uk/prudential-plc/investors 

Shareholder information

Prudential plc Annual Report 2012

397

Electronic communications
Shareholders are encouraged to elect to receive shareholder 
documents electronically by registering with Shareview at 
www.shareview.co.uk – this will save on printing and distribution 
costs, and create environmental benefi ts. Shareholders who 
have registered will be sent an email notifi cation whenever 
shareholder documents are available on the Company’s website 
and a link will be provided to that information. When registering, 
shareholders will need their shareholder reference number 
which can be found on their share certifi cate or proxy form. 
The option to receive shareholder documents electronically is 
not available to shareholders holding shares through The Central 
Depository (Pte) Limited (CDP). Please contact Equiniti if you 
require any assistance or further information.

Share dealing services
The Company’s Registrars, Equiniti, offer a postal dealing 
facility for buying and selling Prudential plc ordinary shares: 
please see the Equiniti address on page 396 or telephone 
0871 384 2248. They also offer a telephone and internet dealing 
service, Shareview, which provides a simple and convenient 
way of selling Prudential plc shares. For telephone sales call 
0871 384 2020 between 8.30am and 4.30pm, Monday to Friday, 
and for internet sales log on to www.shareview.co.uk/dealing

ShareGift 
Shareholders who have a only small number of shares, the 
value of which makes them uneconomic to sell, may wish 
to consider donating them to ShareGift (Registered Charity 
1052686). The relevant share transfer form may be downloaded 
from our website www.prudential.co.uk/prudential-plc/
investors/shareholder_services/forms or from Equiniti. 
Further information about ShareGift may be obtained 
on +44 (0)20 7930 3737 or from www.ShareGift.org 
There are no implications for capital gains tax purposes 
(no gain or loss) on gifts of shares to charity and it is also 
possible to obtain income tax relief.

Irish branch register
The Company operates a branch register for shareholders in 
Ireland. All enquiries regarding Irish branch register accounts 
should be directed to Capita Registrars (Ireland) Limited, 
2 Grand Canal Square, Dublin 2. Telephone: +353 1 553 0050

Hong Kong branch register
The Company operates a branch register for shareholders in 
Hong Kong. All enquiries regarding Hong Kong branch register 
accounts should be directed to Computershare Hong Kong 
Investor Services Limited, 17M Floor, Hopewell Centre, 
183 Queen’s Road East, Wan Chai, Hong Kong. 
Telephone: +852 2862 8555

American Depositary Receipts (ADRs)
The Company’s ordinary shares are listed on the New York 
Stock Exchange in the form of American Depositary Shares, 
evidenced by ADRs and traded under the symbol PUK. 
Each American Depositary Share represents two ordinary 
shares. All enquiries regarding ADR holder accounts should 
be directed to JP Morgan, the authorised depositary bank, 
at JPMorgan Chase & Co, PO Box 64504, St. Paul, 
MN 55164-0504, USA. Telephone: +1 800 990 1135 or from 
outside the US: +1 651 453 2128 or log on to www.adr.com

Singapore shareholder enquiries
Shareholders who have shares standing to the credit of their 
securities accounts with CDP in Singapore may refer queries 
to the CDP at 4 Shenton Way, #02-01, SGX Centre 2, 
Singapore 068807. Telephone: +65 6535 7511. Enquiries 
regarding shares held in Depository Agent Sub-accounts 
should be directed to your Depository Agent or broker.

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398

Additional information  Prudential plc Annual Report 2012

How to contact us

Prudential plc
Laurence Pountney Hill
London EC4R 0HH
Tel: +44 (0)20 7220 7588
www.prudential.co.uk

Paul Manduca
Chairman

Tidjane Thiam
Group Chief Executive

Nic Nicandrou
Chief Financial Offi cer

Margaret Coltman
Group General Counsel 

John Foley
Group Chief Risk Offi cer

Peter Goerke
Group Human Resources Director

John Murray
Group Communications Director

Prudential UK & Europe
3 Sheldon Square
London W2 6PR
Tel: +44 (0)800 000 000
www.pru.co.uk

Rob Devey
Chief Executive

M&G
Laurence Pountney Hill
London EC4R 0HH
Tel: +44 (0)20 7626 4588
www.mandg.co.uk

Michael McLintock
Chief Executive

Prudential Corporation Asia
13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Tel: +852 2918 6300
www.prudentialcorporation-asia.com

Barry Stowe
Chief Executive 

Jackson National Life 
Insurance Company
1 Corporate Way
Lansing
Michigan 48951
USA
Tel: +1 517 381 5500
www.jackson.com

Mike Wells
President & Chief Executive Offi cer

Institutional Analyst and 
Investor Enquiries
Tel: +44 (0)20 7548 3300
E-mail: investor.relations@prudential.co.uk

UK Register 
Private Shareholder Enquiries
Tel: 0871 384 2035
International shareholders 
Tel: +44 (0) 121 415 7026

Irish Branch Register
Private Shareholder Enquiries
Tel: +353 1 553 0050

Hong Kong Branch Register 
Private Shareholder Enquiries
Tel: +852 2862 8555

US American Depositary Receipts 
Holder Enquiries
Tel: +1 651 453 2128

The Central Depository (Pte) Limited 
Shareholder Enquiries
Tel: +65 6535 7511

Media Enquiries
Tel: +44 (0)20 7548 3559
E-mail: media.relations@prudential.co.uk

How to contact us

Prudential plc Annual Report 2012

399

Prudential public limited company
Incorporated and registered in England and Wales

Registered offi    ce
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk

Prudential plc is a company incorporated, subsidiaries of which 
are authorised and regulated, as applicable, by the Prudential 
Regulation Authority and the Financial Conduct Authority. 
The Prudential Regulation Authority and the Financial 
Conduct Authority replaced the Financial Services Authority 
on 1 April 2013.

Forward-looking statements 
This document may contain ‘forward-looking statements’ 
with respect to certain of Prudential’s plans and its goals 
and expectations relating to its future fi nancial condition, 
performance, results, strategy and objectives. Statements that 
are not historical facts, including statements about Prudential’s 
beliefs and expectations and including, without limitation, 
statements containing the words ‘may’, ‘will’, ‘should’, ‘continue’, 
‘aims’, ‘estimates’, ‘projects’, ‘believes’, ‘intends’, ‘expects’, 
‘plans’, ‘seeks’ and ‘anticipates’, and words of similar meaning, 
are forward-looking statements. These statements are based 
on plans, estimates and projections as at the time they are made, 
and therefore undue reliance should not be placed on them. 
By their nature, all forward-looking statements involve risk 
and uncertainty. A number of important factors could cause 
Prudential’s actual future fi nancial condition or performance or 
other indicated results to differ materially from those indicated 

in any forward-looking statement. Such factors include, but are 
not limited to: future market conditions, including fl uctuations in 
interest rates and exchange rates and the potential for a sustained 
low-interest rate environment, and the performance of fi nancial 
markets generally; the policies and actions of regulatory 
authorities, including, for example, new government initiatives 
related to the fi nancial crisis and the effect of the European 
Union’s ‘Solvency II’ requirements on Prudential’s capital 
maintenance requirements; the impact of competition, economic 
growth, infl ation, and defl ation; experience in particular with 
regard to mortality and morbidity trends, lapse rates and policy 
renewal rates; the timing, impact and other uncertainties of 
future acquisitions or combinations within relevant industries; 
the impact of changes in capital, solvency standards, accounting 
standards or relevant regulatory frameworks, and tax and other 
legislation and regulations in the jurisdictions in which Prudential 
and its affi liates operate; and the impact of legal actions and 
disputes. These, and other important factors may, for example, 
result in changes to assumptions used for determining results 
of operations or re-estimations of reserves for future policy 
benefi ts. Further discussion of these and other important factors 
that could cause Prudential’s actual future fi nancial condition 
or performance or other indicated results to differ, possibly 
materially, from those anticipated in Prudential’s forward-looking 
statements can be found under the ‘Risk factors’ heading in 
this document.

Any forward-looking statements contained in this document 
speak only as of the date on which they are made. Prudential 
expressly disclaims any obligation to update any of the 
forward-looking statements contained in this document or 
any other forward-looking statements it may make, whether 
as a result of future events, new information or otherwise except 
as required pursuant to the UK Prospectus Rules, the UK Listing 
Rules, the UK Disclosure and Transparency Rules, the Hong 
Kong Listing Rules, the SGX-ST listing rules or other applicable 
laws and regulations.

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Prudential plc Annual Report 2012

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Prudential public limited company 
Incorporated and registered in 
England and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk

Prudential plc is a holding company, 
subsidiaries of which are authorised 
and regulated, as applicable, by the 
Prudential Regulation Authority 
and the Financial Conduct Authority.

The Prudential Regulation Authority 
and the Financial Conduct Authority 
replaced the Financial Services 
Authority on 1 April 2013.