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Prudential Bancorp
Annual Report 2013

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FY2013 Annual Report · Prudential Bancorp
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Long-term 
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Prudential plc Annual Report 2013

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Delivering long-term value

The Group has delivered a strong performance in 2013, 
with our key financial metrics of IFRS operating profit, 
cash and new business profits all seeing double-digit 
growth. We have met all six of the 2013 ‘Growth and Cash’ 
objectives set in 2010, and the strength and sustainability 
of our performance have allowed the Board to recommend 
the rebase of our dividend upwards for the third time in 
four years. 

Creating value

Customers

These results are possible because we provide 
customers with products and services of value to them. 
Across Asia, we deliver health and protection products 
to families at an affordable price in markets where 
there are limited social safety nets. In the US, our range 
of variable annuities is providing income to retirees 
in the world’s largest retirement market. In the UK, 
we have a history of more than 165 years of providing 
savings and protection to policyholders whatever the 
prevailing economic conditions.

We believe the Group is well positioned to continue 
to deliver good value to customers and attractive 
returns to shareholders while continuing to manage 
capital prudently.

23mlife customers worldwide

Investors

59%total shareholder return achieved in 2013

Employees

22,308

employees worldwide

Societies

The directors’ report of Prudential plc for the year ended 31 December 2013 is set out on pages 1 to 12, 63 to 87 
and 333 to 374 and includes the sections of the Annual Report referred to in these pages.

£18.5m

total community investment spend

Contents 

For an overview of our 2013 performance

Group Chief Executive’s report  page 06

For information about our strategy 
and operating principles

Our strategy  page 16

For information about our Board of directors

Board of directors  page 64

Long-term 
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Prudential plc Annual Report 2013

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Prudential plc Annual Report 2013

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View our report online www.prudential.co.uk

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  34 

  46 

 Chief Financial Officer’s report 
on our 2013 financial 
performance
 Group Chief Risk Officer’s report 
on the risks facing our business 
and our capital strength

  54  Corporate responsibility review

  86  Additional disclosures
  87 

 Index to principal directors’ 
report disclosures

  94  Directors’ remuneration policy
 107  Annual report on remuneration
 120  Supplementary information

Group overview
03–12

  04  Chairman’s statement
  06  Group Chief Executive’s report

Strategic report 
13–61

  14  Who we are
  15  How our business works
  16  Our strategy
  17  Implementing our strategy
  18  Measuring our performance
  20 

 Our businesses and their 
performance

Governance
63–87

  64  Board of directors
  69  Corporate governance report

  69  Board
  73  Board committees
  83 
  84  Shareholders

 Corporate governance codes

Remuneration report
89–123

  90 

  92 

 Annual statement from the 
Chairman of the Remuneration 
Committee
 Our executive remuneration 
at a glance

Financial statements
125–293

European Embedded Value (EEV)  
basis results
295–332

Additional information
333–374

 334 

 Additional unaudited  
financial information

362  Risk factors
367  Glossary
 371  Shareholder information
 373  How to contact us

Group overviewStrategic reportGovernanceRemuneration reportFinancial statementsEuropean Embedded Value (EEV) basis resultsAdditional information Prudential plc Annual Report 20130607Prudential plc Annual Report 2013 Group overview Prudential plc Annual Report 2013Group overviewGroup Chief Executive’s reportFocus on customers &distribution United States:build on strengthfocusUnited Kingdom:optimiseAsset management:accelerateAsia:Balanced metrics and disclosures DisciplinedcapitalallocationProactive risk management by our no-guarantees Elite Access variable annuity product, which delivered sales volumes of £2,585 million ($4,045 million) in 2013, three times those achieved in 2012. In the UK, we continue to focus on value over volume, with retail APE sales lower by 12 per cent as the market adjusts to the post-Retail Distribution Review environment, while retail new business profits were 3 per cent lower year-on-year, as we have partially offset the impact of lower volumes through pricing and product actions. M&G has delivered strong net inflows of £9.5 billion (2012: £16.9 billion including one institutional debt mandate of £7.6 billion) as it benefits from record levels of retail sales from Continental Europe, while Eastspring Investments, our Asia asset management business, reported stable net inflows5 of £1.6 billion (2012: £1.6 billion).Our balance sheet continues to be defensively positioned and at the end of the period our IGD surplus6 was estimated at £5.1 billion, equating to coverage of 2.8 times.2013 ‘Growth and Cash’ objectivesThe Group has now delivered all six of the 2013 ‘Growth and Cash’ objectives we set out at our 2010 investor conference.  —At full year 2013, Asia delivered new business profits of £1,460 million, ahead of its objective of doubling 2009 new business profits to £1,426 million.£2,954mIFRS operating profit17%increase on 2012We had already achieved five of the six objectives early. To recap: —At full year 2012, we more than doubled Asia’s 2009 IFRS operating profit from £465 million to £988 million12 (2013 objective: £930 million), achieving this objective a year earlier than planned; —We also exceeded Asia’s 2013 cash objective of £300 million, delivering £341 million at full year 2012, again achieving this objective a year earlier than planned; —At the half year stage in 2013, we achieved two further objectives: delivering cumulative net cash remittances to the Group of almost £4.1 billion over the three and a half year period from 2010 against our end-2013 target level of £3.8 billion; —Also at the half year stage in 2013, our US business remitted £294 million to Group, exceeding its 2013 cash remittance objective of £260 million; and —Lastly, as announced at the investor conference in December 2013, the UK achieved its 2013 cash remittance objective of £350 million by remitting £355 million to the Group.The successful delivery of all of our 2013 ‘Growth and Cash’ objectives highlights the continued disciplined implementation of the Group’s strategy. I am pleased to report a strong performance in 2013. This performance has enabled us to deliver all of our six 2013 ‘Growth and Cash’ objectives. Over the four-year period we gave ourselves to achieve these objectives, the Group’s performance has been transformed, with all our business units now making significant contributions to both earnings and cash generation from a starting point where in 2008 most of the Group’s earnings and cash were coming from our historic UK business.In December 2013, we defined a new set of objectives that we aim to achieve by 2017. We are entering this new period with confidence in the prospects of the Group and the capacity of our teams across Asia, the US and the UK to execute. With our 2013 results, we have made a positive start towards our newly launched 2017 objectives. The Group’s strategy remains unchanged and is focused on capturing three significant opportunities across our three geographic markets: (i) in Asia, the significant and growing protection needs of the emerging middle class, particularly in our ‘sweet spot’ markets of South-east Asia; (ii) in the US, the financial needs of the ‘baby-boomers’ as they transition into retirement; and (iii) in the UK, meeting the savings and retirement income needs of an ageing population. Our disciplined execution of this strategy has continued to drive profitable growth and higher cash generation, underlining our commitment to delivering both ‘Growth and Cash’. Group performance1Our Group IFRS operating profit2 based on longer-term investment returns increased by 17 per cent during the year to £2,954 million (2012: £2,520 million). Asia life operating profit2 was up 17 per cent3 to just over a landmark £1 billion, with collective double-digit growth from our four largest operations of Hong Kong, Singapore, Indonesia and Malaysia and increasingly material contributions from some of our smaller but fast-growing businesses such as the Philippines, Thailand and Vietnam. On an underlying basis4, Asia life IFRS operating profit was up 20 per cent3. US life IFRS operating profit increased 29 per cent to £1,243 million (2012: £964 million), reflecting our focus on driving fee income from our variable annuity business and a full year’s contribution of insurance income from REALIC. UK life IFRS operating profit was broadly in line with the prior year at £706 million (2012: £703 million) despite lower business volumes. M&G delivered record operating profit of £395 million, an increase of 23 per cent, reflecting continued strong third-party net inflows combined with favourable market movements in the period, which together have increased external funds under management by £14 billion to £126 billion (2012: increase of £20 billion to £112 billion).Free surplus generation2 from our life and asset management businesses, a key indicator of the actual cash generation from our life in-force book and from our large asset management activities, was 15 per cent higher at £3,099 million, before reinvestment in new business, reflecting the benefits we derive from the increased scale of our in-force life portfolio and a growing contribution from our asset management businesses. Investment in new business of £637 million (2012: £618 million) has increased far less rapidly than new business profits, highlighting the capital-efficient nature of our growth. Net cash remittances from our businesses to the Group increased by 12 per cent to £1,341 million (2012: £1,200 million).New business profit was up 16 per cent to £2,843 million (2012: £2,452 million), mainly led by 15 per cent growth in Asia, with strong contributions from both agency and bancassurance channels and 24 per cent growth from the US, reflecting the positive impact of pricing and product actions as well as the beneficial impact of rising interest rates. APE sales increased by 5 per cent to £4,423 million (2012: £4,195 million), led mainly by our Asian business, which saw double-digit sales growth on a constant exchange rate basis in eight markets: Thailand up 79 per cent, China up 41 per cent, Hong Kong up 21 per cent, Vietnam up 20 per cent, Singapore, Indonesia and the Philippines up 18 per cent and Korea up 14 per cent. Jackson APE sales were higher at £1,573 million (2012: £1,462 million), reflecting the excellent progress achieved  ‘I am pleased to report a strong performance in 2013. This performance has enabled us to deliver all of our six 2013 ‘Growth and Cash’ objectives.’Tidjane ThiamGroup Chief ExecutiveStrong performance through   focus on long-term opportunitiesGroup Chief Executive’s reportThe Group’s strategy remains unchanged and is focused on capturing three significant opportunities across our three geographic markets. Our disciplined execution of this strategy has continued to drive profitable growth and higher cash generation, underlining our commitment to delivering both ‘Growth and Cash’.For more information on Prudential’s  strategy and operating principlesOur strategy page 16Our strategy and operating principles                         17 Prudential plc Annual Report 201316Prudential plc Annual Report 2013 Strategic reportStrategic reportOur strategyImplementing our strategyAsia:accelerateFocus on customers &distribution United States:build on strengthfocusUnited Kingdom:optimiseAsset management:Implementing our strategyOur strategy is designed to create sustainable economic value for our customers  and our shareholders. It is focused on three long-term opportunities: The significant protection gap in Asia; The transition of US baby boomers into retirement; and The UK ‘savings gap’ and ageing population in need of returns and income.Our strategyBalance sheet strength and proactive risk management enable us to make good our promises to customers and are therefore key drivers of long-term value creation and relative performance. We have continuously strengthened our capital position since 2008, in spite of the financial crisis and the challenging macroeconomic environment that followed. Management actions that have been taken over this period include:  The sale of our capital-intensive Taiwan agency business in 2009, improving our IGD capital position;   The establishment of £1.9 billion of credit default reserves1 in the UK annuity business; and  Controlling sales of US variable annuities in a manner which appropriately balances value, volume, capital generation and balance sheet risk.We rigorously allocate capital to the highest-return product and geographical locations with the shortest payback periods, in line with our risk appetite. This has had a positive and significant impact,  so that over the last five years, new business capital investment has declined by 6 per cent, while new business profits have increased by 77 per cent. This has, in turn, transformed the capital dynamics of our Group: for example, the free capital generated from our existing life and asset management operations reached £3.1 billion in 2013 compared to £2.1 billion five years ago. This transformation enabled our business operation to remit £1,341 million to the Group, nearly double the level of remittance five years ago.We aim to have clarity and consistency internally and externally in the performance indicators that drive our businesses. Alongside this we develop our financial disclosures to enable our external stakeholders to fairly assess our long-term performance. We have three objectives:  To demonstrate how we generate profits under the different accounting regimes; for example, in the IFRS sources of earnings disclosures within the Chief Financial Officer’s report;  To show how we think about capital allocation via a number of metrics that highlight the returns we generate on capital invested in new business, including internal rates of return, payback periods and new business profitability; and  To highlight the cash generation of our business, which over time is the ultimate measure of performance.We believe that in order to do well for our shareholders we must first do good for our customers. Hence, customers are at the centre of our operating principles. Our products are designed to provide peace of mind to our customers, whether that be in relation to saving for retirement, or insuring against the risks of illness or death. Satisfied customers are a key driver of our growth as they become our advocates, recommending our products and services to their friends and families.Distribution plays a key role in our ability to reach, attract and retain these valued customers across our regions. Building out and diversifying our distribution platform in order to reach a growing customer base will help ensure that we fully capitalise on the opportunities available to us in each of our regions.United States:  build on strengthThe US ‘baby boomer’ generation is the wealthiest demographic  in the global economy. Over  the next 20 years they will be retiring at a rate of 10,000 per day, creating significant demand for retirement services.Asia:  accelerate The Asian middle class population is forecast to double by 2020 and will then represent over half of the global middle class. This group is getting wealthier and will have significant and growing needs for protection against illness and accident.Balanced metrics  and disclosures Disciplined capital allocation Proactive risk management United Kingdom:  focus The UK has an ageing population and a ‘savings gap’, that is unsustainable over  the long term. This will drive increasing demand for savings products and retirement income solutions.Asset management:  optimise Europe is home to the second-largest retail asset management industry in the world, with over £5.8 trillion of  assets. Asset managers with trusted brands and superior investment performance will see increasing demand for their products.Our strategy is underpinned by a set of key operating principles.Note1 On a statutory (Pillar 1) basis.GovernanceBoard of directors6465Prudential plc Annual Report 2013 Governance Prudential plc Annual Report 2013Board of directors ChairmanGroup Chief ExecutivePaul ManducaChairmanNationality: BritishAppointment date: October 2010Chairman from July 2012Committee membership:Chairman of the Nomination Committee (from July 2012)Tidjane ThiamGroup Chief ExecutiveNationality: FrenchAppointment date: March 2008Group Chief Executive from October 2009Skills and experiencePaul Manduca was the Senior Independent Director prior to his appointment as Chairman. He was also a member of the Audit and Remuneration Committees from October 2010 to June 2012 and a member of the Nomination Committee from January 2011. From September 2005 until March 2011, Paul was a non-executive director of Wm Morrison Supermarkets Plc.  During that time, he was the Senior Independent Director, a member of the Nomination Committee and Chairman of the Remuneration Committee, and prior to that he chaired their Audit Committee. Paul retired as Chairman of JPM European Smaller Companies Investment Trust Plc in December 2012 and was the Chairman of Aon UK Limited until September 2012. He was also a non-executive director and Chairman of the Audit Committee of KazMunaiGas Exploration & Production until the end of September 2012. Paul was the Senior Independent Director and Chairman of the Audit Committee of Development Securities plc until March 2010, Chairman of Bridgewell Group plc until 2007 and a director of Henderson Smaller Companies Investment Trust plc until 2006. Prior to that, he was European CEO of Deutsche Asset Management from 2002 to 2005, global CEO of Rothschild Asset Management from 1999 to 2002 and founding CEO of Threadneedle Asset Management Limited from 1994 to 1999 when he was also a director of Eagle Star and Allied Dunbar. Paul is a member of the Securities Institute, a former Chairman of the Association of Investment Companies from 1991 to 1993, and a former member of the Takeover Panel. Paul is the Chairman of Henderson Diversified Income Limited. Age 62.Skills and experienceTidjane was the Chief Financial Officer from March 2008 until his appointment as Group Chief Executive in 2009.Tidjane spent the first part of his professional career with McKinsey & Company in Paris and New York, serving insurance companies and banks. He then spent a number of years in Africa where he was Chief Executive and later Chairman of the National Bureau for Technical Studies and Development in Côte d’Ivoire and a cabinet member as Secretary of Planning and Development. Tidjane returned to France to become a partner with McKinsey & Company and one of the leaders of their Financial Institutions practice before joining Aviva in 2002. He worked at Aviva until 2008, holding successively the positions of Group Strategy and Development Director, Managing Director of Aviva International, Group Executive Director and Chief Executive Officer, Europe.Tidjane was a non-executive director of Arkema in France until November 2009. He is a member of the Board of the Association of British Insurers (ABI) and was appointed as their Chairman in July 2012. He is a member of the Council of the Overseas Development Institute (ODI) in London, a member of the Africa Progress Panel chaired by Kofi Annan and a sponsor of Opportunity International. Tidjane is a member of the UK-ASEAN Business Council and of the Strategic Advisory Group on UK Trade and Investment. In January 2012, Tidjane was appointed to the Prime Minister’s Business Advisory Group and has been a member of the European Financial Round Table (EFR) since January 2013. Tidjane was awarded the Légion d’honneur by the French President in July 2011 and the 2013 Grand Prix de I’Economie by the French newspaper Les Echos. In January 2014, Tidjane was appointed as a British Business Ambassador by invitation from the Prime Minister. Age 51.Executive directorsNicolaos Nicandrou ACAChief Financial OfficerNationality: BritishAppointment date:  October 2009John FoleyGroup Investment DirectorNationality: BritishAppointment date:  January 2011Jacqueline HuntChief Executive,  Prudential UK & EuropeNationality: BritishAppointment date:5 September 2013Michael McLintock Chief Executive,  M&GNationality: BritishAppointment date:September 2000Skills and experienceBefore joining Prudential, Nic Nicandrou worked at Aviva, where he held a number of senior finance roles, including Norwich Union Life Finance Director and Board Member, Aviva Group Financial Control Director, Aviva Group Financial Management and Reporting Director and CGNU Group Financial Reporting Director. Nic started his career at PricewaterhouseCoopers where he worked in both London and Paris. Age 48.Skills and experienceJohn Foley has been Group Investment Director since August 2013. He joined Prudential as Deputy Group Treasurer in 2000 before being appointed Managing Director, Prudential Capital (formerly Prudential Finance (UK)) and Group Treasurer in 2001. He was appointed Chief Executive of Prudential Capital and to the Group Executive Committee in 2007. John was appointed to the Board in January 2011 and held the position of Group Chief Risk Officer until July 2013. Prior to joining Prudential, John spent three years with National Australia Bank as General Manager, Global Capital Markets. John began his career at Hill Samuel & Co Limited where, over a 20 year period, he worked in every division of the bank, culminating in senior roles in risk, capital markets and treasury of the combined TSB and Hill Samuel Bank. Age 57.Skills and experienceJackie Hunt was appointed as Director and Chief Executive of Prudential UK & Europe on 5 September 2013. Before joining Prudential, Jackie was a Director and Chief Financial Officer of Standard Life from May 2010. She joined Standard Life in January 2009 as Deputy Chief Financial Officer and before this, she held various senior management roles at Aviva, including Chief Financial Officer at Norwich Union. After qualifying as a Chartered Accountant with Deloitte & Touche in South Africa, Jackie worked for PricewaterhouseCoopers and Royal & Sun Alliance before joining Aviva in 2003.Jackie is a non-executive director of National Express Group PLC. She was previously Chair of the Prudential Financial and Taxation Committee of the Association of British Insurers. Age 45.Skills and experienceMichael McLintock is the Chief Executive of M&G, a position he held at the time of M&G’s acquisition by Prudential in 1999, having joined M&G in 1992. From 2001 to 2008, Michael also served on the Board of Close Brothers Group plc as a non-executive director. Michael has been a Trustee of the Grosvenor Estate since October 2008 and was appointed as a non-executive director of Grosvenor Group Limited in March 2012. He has been a member of the Finance Committee of the MCC since October 2005. Age 52. 
 
 
 
 
 
 
 
 
 
02

Prudential plc  Annual Report 2013

Section 1

Group overview

 Chairman’s statement

 04 
 06  Group Chief Executive’s report

  Prudential plc  Annual Report 2013

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Chairman’s statement

Lasting value for customers and 
growing returns for shareholders  

 ‘Meeting these objectives 
is a significant milestone 
and a testament to our 
clear and well-understood 
strategy and to the efforts 
of our management team.’

Paul Manduca
Chairman

It gives me great pleasure to 

introduce Prudential’s 2013 
Annual Report. The Group 
has delivered an excellent 
performance, providing value to 
our customers and strong returns 
to our shareholders. 

This performance is underpinned by 
a clear focus on our purpose as a Group. 
Our businesses stand or fall by the service 
that we provide to our customers and the 
wider contribution that we make to the 
communities and societies of which we 
are a part. It is this foundation that allows 
us to continue our track record of more 
than 165 years of creating value for our 
customers, our shareholders and, 
ultimately, the countries in which we 
operate. Moreover, this adherence to our 
founding principles of integrity, security 
and prudence, and our investment in 
building quality teams everywhere we are 
active, have helped us deliver one of the 
strongest performances in the FTSE over 
recent years.

By offering security to individuals and 

families, our products provide 
opportunities for customers to build better 
futures for themselves and their children. 
By pooling savings and investing capital 
in areas such as infrastructure, we help to 
stimulate the economic activity that drives 
growth and creates more savings and thus 
more investment, helping to propel a 
virtuous circle of growth and prosperity. 
Our commercial success is predicated on 
our ability to make a positive social and 
economic contribution.

It is this commitment to creating lasting 

value for customers that enables us to 
continue to deliver strong returns to our 
shareholders. I am delighted to report that 
all of our businesses have contributed to 
our excellent performance in 2013, with 
our Asia operations driving profitable 
growth, while our focused businesses in 
the US and the UK continue to make good 
contributions.

The year marked an important step for 

the Group. In 2010 we set ourselves six 
demanding objectives on growth and cash 
generation to reach by the end of 2013. 
Meeting these objectives is a significant 
milestone and a testament to our clear and 
well-understood strategy and to the efforts 
of our management team, led by Group 
Chief Executive Tidjane Thiam.

These objectives were achieved in 
a challenging global context, marked by 
volatile market conditions, an uncertain 
economic environment, heightened 
regulation and historically low interest 
rates. Low interest rates are not only a 
problem for us as an insurer, but also for 
many of our customers, particularly in 
the UK, where they have had a significant 
and negative impact on returns for savers. 
There are now signs that the world’s 
economy is recovering, but the picture 
is still not fully clear and we shall proceed, 
as ever, with care.

At our investor conference in London 

in December 2013, our executive team 
set themselves new objectives to reach 
by 2017. Like their predecessors, these are 
demanding objectives, but I am confident 
that, given our recent performance and 
the strength of our management team, we 
will achieve them.

We are a growing business and we live in a 
regulatory environment that has put financial 
services firms under increasing scrutiny in the 
wake of the financial crisis. We use the cash 
we generate both to fund our growth and 
to build the strength of our balance sheet, 
ensuring that we retain prudent capital 
levels on the various capital metrics that 
our regulators monitor. We also work hard 
to increase the return to our shareholders 
prudently in the form of dividends. 

The Board applies strict affordability 

tests against a broad range of criteria 
before making its dividend 
recommendation. It is the results of these 
tests, combined with the Group’s 
exceptionally strong performance in the 
past five years, that has enabled the Board 
to take the unusual decision to recommend 
the rebase of the dividend in consecutive 
years, 2012 and 2013. The Board has 
proposed a final dividend of 23.84 pence 
per share, which brings the total dividend 
for the year to 33.57 pence per share, 
4.38 pence or 15 per cent higher than the 
2012 total dividend.

Since I became Chairman, I have been 
determined to ensure that we have a Board 
that provides a channel for discussion with 
shareholders, maintains a good relationship 
with regulators and sets the tone for 
everything the business does. A financial 
services board needs to be strong in 
relevant expertise, not only to support 
the management team, but also to provide 

Prudential plc Annual Report 2013 Group overview05

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I am particularly proud of the fact that 

so many of our people are taking part in 
our corporate responsibility programmes. 
Last year 8,155 colleagues gave their time 
and expertise to help improve the lives of 
people around the world. This commitment 
makes a real and long-term difference to 
others and is a clear example of the 
important role we play in our communities. 
Many of our employees take part in 
the Chairman’s Challenge, our flagship 
volunteering programme, which 
encourages colleagues to participate in 
projects initiated by our global charity 
partners. Every year the projects 
supported by the Chairman’s Challenge 
increase in scope and quality and the 2013 
programme has been a great success – 
from Age UK’s ‘Call in time’ telephone 
well-being service, which helps older 
people build confidence and remain in their 
homes for longer, to Plan International’s 
programme to develop financial and life 
skills for school children in ethnic 
communities in Chiangmai, Thailand. 

It is a record of which I think we can be 

justifiably proud. However, it is not one 
upon which we can rest. I, together with 
others, will continue to work with our 
outstanding corporate responsibility teams 
to ensure people think of Prudential when 
they look for best practice in this area.

I would like to thank all our employees 
for their contribution to another successful 
year for Prudential. With their 
commitment, our strong management and 
our clear strategy, I am confident that we 
can continue to provide our customers with 
value and our shareholders with growing 
returns into the future, and further 
strengthen the communities we serve. 

Paul Manduca
Chairman

For more information on Prudential’s  
strategy and operating principles

Our strategy page 16

full-year dividend 

33.57p
15%increase on 2012

appropriate challenge. We took a number 
of steps in 2013 to strengthen the Board 
and better position it to contribute to 
Prudential’s commercial success.

Philip Remnant CBE became Senior 

Independent Director on 1 January, 
replacing myself in that role. Anthony 
Nightingale CMG joined the Board on 
1 June as a non-executive director and 
member of the Remuneration Committee, 
replacing Keki Dadiseth, who retired from 
the Board on 1 May after eight years of 
valuable service. I would like to thank Keki 
for his hard work and trusted advice during 
his time on the Board and for the insights 
he brought us on a very important region 
for our company, Asia.

On 10 June, Alice Schroeder joined as 

an independent non-executive director 
and member of the Audit Committee. 
Formerly a managing director and a senior 
adviser at Morgan Stanley, Alice is highly 
respected by the international investment 
community and brings considerable insight 
into all aspects of the global insurance 
industry.

We also gained a new executive Board 
member in September when Jackie Hunt 
joined as Chief Executive of Prudential UK 
and Europe. She came to us from Standard 
Life plc, where she was Chief Financial 
Officer, bringing with her a proven record 
of delivery in the highly competitive UK 
insurance market. 

I am confident that these additions will 

ensure that we have a Board that is well 
placed to seize the opportunities presented 
by returning global growth.

Jackie Hunt succeeded Rob Devey. I 
would like to thank Rob for the contribution 
he has made to the positive progress 
of Prudential UK and Europe over the past 
four years.

On 31 August, Michael Garrett retired 

from the Board after almost nine years 
as an independent director. I would like 
to thank him for his long period of 
service to the Group, during which his 
international business experience was 
of considerable value.

Besides the significant benefits 
provided by our business activities, 
we undertake corporate responsibility 
programmes in partnership with charitable 
organisations in our communities, 
providing long-term funding and 
deploying the expertise of our people. 

 Prudential plc Annual Report 2013 
 
06

Group Chief Executive’s report

Strong performance through   
focus on long-term opportunities

I am pleased to report a strong 

performance in 2013. This 
performance has enabled us to 
deliver all of our six 2013 ‘Growth 

and Cash’ objectives. Over the 
four-year period we gave ourselves to 
achieve these objectives, the Group’s 
performance has been transformed, 
with all our business units now 
making significant contributions to 
both earnings and cash generation 
from a starting point where in 2008 
most of the Group’s earnings and 
cash were coming from our historic 
UK business.

In December 2013, we defined a new set 
of objectives that we aim to achieve by 2017. 
We are entering this new period with 
confidence in the prospects of the Group 
and the capacity of our teams across Asia, 
the US and the UK to execute. With our 
2013 results, we have made a positive start 
towards our newly launched 2017 objectives. 

The Group’s strategy remains 

unchanged and is focused on capturing 
three significant opportunities across our 
three geographic markets: (i) in Asia, the 
significant and growing protection needs 
of the emerging middle class, particularly 
in our ‘sweet spot’ markets of South-east 
Asia; (ii) in the US, the financial needs of 
the ‘baby-boomers’ as they transition into 
retirement; and (iii) in the UK, meeting 
the savings and retirement income needs 
of an ageing population. Our disciplined 
execution of this strategy has continued 
to drive profitable growth and higher cash 
generation, underlining our commitment 
to delivering both ‘Growth and Cash’. 

Group performance1
Our Group IFRS operating profit2 based on 
longer-term investment returns increased 
by 17 per cent during the year to 
£2,954 million (2012: £2,520 million). Asia 
life operating profit2 was up 17 per cent3 
to just over a landmark £1 billion, with 
collective double-digit growth from our 
four largest operations of Hong Kong, 
Singapore, Indonesia and Malaysia and 
increasingly material contributions from 
some of our smaller but fast-growing 
businesses such as the Philippines, 
Thailand and Vietnam. On an underlying 
basis4, Asia life IFRS operating profit was 
up 20 per cent3. US life IFRS operating 
profit increased 29 per cent to £1,243 million 

 ‘I am pleased to report a strong 
performance in 2013. This 
performance has enabled us 
to deliver all of our six 2013 
‘Growth and Cash’ objectives.’

Tidjane Thiam
Group Chief Executive

(2012: £964 million), reflecting our focus on 
driving fee income from our variable annuity 
business and a full year’s contribution of 
insurance income from REALIC. UK life 
IFRS operating profit was broadly in line 
with the prior year at £706 million (2012: 
£703 million) despite lower business 
volumes. M&G delivered record operating 
profit of £395 million, an increase of 
23 per cent, reflecting continued strong 
third-party net inflows combined with 
favourable market movements in the period, 
which together have increased external 
funds under management by £14 billion to 
£126 billion (2012: increase of £20 billion 
to £112 billion).

Free surplus generation2 from our life 
and asset management businesses, a key 
indicator of the actual cash generation from 
our life in-force book and from our large 
asset management activities, was 
15 per cent higher at £3,099 million, before 
reinvestment in new business, reflecting 
the benefits we derive from the increased 
scale of our in-force life portfolio and a 
growing contribution from our asset 
management businesses. Investment in 
new business of £637 million (2012: 
£618 million) has increased far less 
rapidly than new business profits, 
highlighting the capital-efficient nature of 
our growth. Net cash remittances from our 
businesses to the Group increased by 
12 per cent to £1,341 million (2012: 
£1,200 million).

New business profit was up 16 per cent 

to £2,843 million (2012: £2,452 million), 
mainly led by 15 per cent growth in Asia, 
with strong contributions from both agency 
and bancassurance channels and 
24 per cent growth from the US, reflecting 
the positive impact of pricing and product 
actions as well as the beneficial impact 
of rising interest rates. 

APE sales increased by 5 per cent to 
£4,423 million (2012: £4,195 million), led 
mainly by our Asian business, which saw 
double-digit sales growth on a constant 
exchange rate basis in eight markets: 
Thailand up 79 per cent, China up 
41 per cent, Hong Kong up 21 per cent, 
Vietnam up 20 per cent, Singapore, 
Indonesia and the Philippines up 
18 per cent and Korea up 14 per cent. 
Jackson APE sales were higher at 
£1,573 million (2012: £1,462 million), 
reflecting the excellent progress achieved 

Prudential plc Annual Report 2013 Group overview07

The Group’s strategy remains 
unchanged and is focused on 
capturing three significant 
opportunities across our three 
geographic markets. Our disciplined 
execution of this strategy has 
continued to drive profitable growth 
and higher cash generation, 
underlining our commitment 
to delivering both ‘Growth and Cash’.

Our strategy and operating principles

Asia:
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Balanced 
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Focus on 
customers &
distribution 

Disciplined
capital
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For more information on Prudential’s  
strategy and operating principles

Proactive risk 
management 

Our strategy page 16

by our no-guarantees Elite Access variable 
annuity product, which delivered sales 
volumes of £2,585 million (US$4,045 million) 
in 2013, three times those achieved in 
2012. In the UK, we continue to focus on 
value over volume, with retail APE sales 
lower by 12 per cent as the market adjusts 
to the post-Retail Distribution Review 
environment, while retail new business 
profits were 3 per cent lower year-on-year, 
as we have partially offset the impact of 
lower volumes through pricing and product 
actions. M&G has delivered strong net 
inflows of £9.5 billion (2012: £16.9 billion 
including one institutional debt mandate of 
£7.6 billion) as it benefits from record levels 
of retail sales from Continental Europe, 
while Eastspring Investments, our Asia 
asset management business, reported 
stable net inflows5 of £1.6 billion (2012: 
£1.6 billion).

Our balance sheet continues to be 
defensively positioned and at the end of the 
period our IGD surplus6 was estimated at 
£5.1 billion, equating to coverage of 2.8 times.

2013 ‘Growth and Cash’ objectives
The Group has now delivered all six of the 
2013 ‘Growth and Cash’ objectives we set 
out at our 2010 investor conference. 

 — At full year 2013, Asia delivered new 

business profits of £1,460 million, ahead 
of its objective of doubling 2009 new 
business profits to £1,426 million.

IFRS operating profit

£2,954m
17%increase on 2012

We had already achieved five of the six 
objectives early. To recap:

 — At full year 2012, we more than doubled 
Asia’s 2009 IFRS operating profit from 
£465 million to £988 million12 (2013 
objective: £930 million), achieving this 
objective a year earlier than planned;

 — We also exceeded Asia’s 2013 cash 
objective of £300 million, delivering 
£341 million at full year 2012, again 
achieving this objective a year earlier 
than planned;

 — At the half year stage in 2013, we 
achieved two further objectives: 
delivering cumulative net cash 
remittances to the Group of almost 
£4.1 billion over the three and a half year 
period from 2010 against our end-2013 
target level of £3.8 billion;

 — Also at the half year stage in 2013, our US 
business remitted £294 million to Group, 
exceeding its 2013 cash remittance 
objective of £260 million; and

 — Lastly, as announced at the investor 

conference in December 2013, the UK 
achieved its 2013 cash remittance 
objective of £350 million by remitting 
£355 million to the Group.

The successful delivery of all of our 2013 
‘Growth and Cash’ objectives highlights 
the continued disciplined implementation 
of the Group’s strategy. 

 Prudential plc Annual Report 2013Group overviewGroup Chief Executive’s report 
08

Group Chief Executive’s report continued

  2017 objectives

Looking ahead, confident in the future 
prospects of the Group, we announced 
new objectives7 for 2017 at our investor 
conference in December 2013 in London. 
These objectives are:

(i)  Asia underlying free surplus generation8 
of £0.9 billion to £1.1 billion in 2017 
(2012: £484 million);

(ii) Asia life and asset management pre-tax 

IFRS operating profit to grow at a 
compound annual rate of at least 
15 per cent over the period 2012 to 
2017 to reach at least £1,858 million in 
2017 (2012: £924 million9); and

(iii) Group underlying free surplus 

generation of at least £10 billion 
cumulatively over the four-year period 
from 2014 to end-2017.

At the end of 2013, we have made an 
encouraging start towards achieving two 
of these 2017 objectives. We have grown 
Asia life and asset management pre-tax 
IFRS operating profit by 16 per cent3 over 
2012 and we have also delivered an 
18 per cent3 increase in underlying free 
surplus from Asia to £573 million in 2013. 
We will regularly update the market on 
our progress on all three objectives.

Our operating performance 
by business unit
Asia
Prudential’s businesses in Asia continued 
to perform well in 2013 against turbulent 
markets, particularly during the second half 
of the year. Significantly, we succeeded in 
more than doubling the 2009 new business 
profit (£713 million) by 2013, reaching 
£1,460 million. We have therefore 
completed all three Asia-specific financial 
objectives we set ourselves in 2010 – the 
IFRS profit and cash remittance objectives 
were achieved last year, one year ahead of 
our initial ambition. This performance 
reflects the appropriateness of our 
strategic choices and our discipline in 
building the distribution reach necessary to 
make our products and services available 
to Asia’s rapidly growing middle classes so 
that we can both meet their needs and 
generate value for shareholders.

Operational highlights for 2013 reflect 

our continued focus on our ‘sweet spot’ 
markets, where the macro-economic, 
demographic, competitive and regulatory 
environments enable us to capitalise on our 
strengths and use multiple distribution 
channels to provide long-term savings and 
protection solutions to our customers. 
These same positive long-term drivers 
underpin our strong financial performance 
in 2013, with Asia IFRS operating profit up 
16 per cent to £1,075 million (2012: 
£924 million2,3) and cash remitted to Group 

2017 objectives

Asia underlying free surplus generation8 

Asia pre-tax IFRS operating profit 

Cumulative Group underlying free surplus generation 

from 2014 to end-2017 

2013

2017 objective7

£573m £0.9–£1.1bn 

£1,075m > £1,858m

N/A

> £10bn 

17 per cent higher at £400 million (2012: 
£341 million).

In 2013 our Asia business delivered 
a 14 per cent increase in APE sales on a 
constant exchange rate basis (12 per cent 
on actual exchange rate) to £2,125 million. 
In times of currency volatility, comparison 
of results using constant exchange rates 
provides a better measure of underlying 
performance. In this paragraph, unless 
otherwise stated, movements are 
expressed on a constant exchange rate 
basis. Sales performance has been strong 
throughout the year, achieving double-
digit growth in every quarter. Sales 
through the agency channel were 
16 per cent higher, with increases in active 
manpower and improvements in 
productivity contributing broadly equally. 
Sales through bank partnerships grew by 
18 per cent, excluding those from E-Sun, 
where we have chosen not to provide 
low-margin guaranteed products. Looking 
at our performance within the region, in 
Hong Kong our agency force continues to 
excel. We delivered a 30 per cent increase 
in agent productivity, with our with-profits 
and enhanced protection products proving 
to be especially popular. As a result, sales 
in Hong Kong grew by 21 per cent (up 
23 per cent on actual exchange rate). Our 
multi-channel distribution in Singapore is 
particularly effective, with increases in 
active agency numbers (up 9 per cent) and 
productivity (up 10 per cent), coupled with 
very strong bancassurance partners in 
Standard Chartered Bank (SCB), United 
Overseas Bank (UOB) and Maybank, 
resulting in overall APE sales growth of 
18 per cent (up 20 per cent on actual 
exchange rate). We continue to expand 
our agency force rapidly in Indonesia, with 
overall sales increasing by 18 per cent 
(up 7 per cent on actual exchange rate). As 
expected, we have seen average case sizes 
decline as we extend our reach outside 
Jakarta. However, over time, with 
increasing urbanisation, our first-mover 
advantage driven by our continued 
distribution expansion in upcoming cities 
and towns will drive long-term profitable 
growth. Malaysia APE sales were up 
8 per cent excluding top-up products 
(up 7 per cent on actual exchange rate), 
which we have decided to de-emphasise 
deliberately. The 14 per cent increase 
(on actual exchange rate) in bancassurance 

sales from SCB and UOB in this market was 
particularly encouraging.

Our other smaller ‘sweet spot’ markets 
have also delivered excellent results, with 
collective growth in APE sales of 39 per cent. 
In the Philippines we have grown agency 
activity by 49 per cent and in Vietnam we 
have improved productivity by 16 per cent. 
In Thailand, the Thanachart bancassurance 
relationship is progressing well, delivering 
£22 million of APE sales in the first eight 
months of its operations. In Cambodia, 
where we launched in January 2013, our 
new life business has made a good start and 
the relationship with our distribution partner 
ACLEDA Bank is working well. We have also 
opened a representative office in Myanmar. 
Our joint ventures in China and India 
represent different opportunities in these 
two large, but quite different markets. In 
China our business remains small in the 
context of the market, but we are very 
encouraged by the progress being made, 
with APE sales growth of 48 per cent in 
2013. We consider this business to have 
great potential over the medium to long 
term. In India, our joint venture continues to 
be the market leader in the private sector, 
but the market is continuously going through 
fundamental restructuring and we expect 
it to remain challenging for some time.
We have niche positions in the 

Taiwanese and Korean markets that have 
been structured to meet our operating and 
financial disciplines, particularly around 
products and profitability. Within this 
context, both businesses are performing 
well. On 16 July 2013, we announced our 
intention to sell our closed-book life 
insurance business in Japan for 
US$85 million (£51 million at 
31 December 2013 closing exchange rate), 
subject to regulatory approvals. 

Asia’s life new business profit grew 
by 15 per cent to £1,460 million (2012: 
£1,266 million), outpacing APE sales growth 
of 12 per cent. The beneficial impact 
of higher interest rates, primarily in 
Hong Kong, was offset by the weakening 
of some Asian currencies relative to UK 
sterling, primarily the Indonesian rupiah. 
There has clearly been downward pressure 
on some of our Asian currencies relative to 
UK sterling. We believe that the economic 
fundamentals of these economies remain 
very attractive in the long term and that the 
tensions observed currently will actually 

Prudential plc Annual Report 2013 Group overview09

contribute to the long-term stabilisation and 
growth of these economies by improving 
their trade balances and ultimately their 
current account balances. We remain 
focused on managing each of our businesses 
at the local level and on their performance in 
local currency, which is more indicative of 
their true performance and of their actual 
long-term growth potential.

Life IFRS operating profit was 

£1,001 million, up 17 per cent2,3, making a 
positive start towards our 2017 IFRS 
objective. EEV life operating profit grew by 
22 per cent to £2,385 million, driven by our 
strong new business growth and the 
positive impact of higher interest rates on 
the in-force book. 

Eastspring Investments saw net 

third-party inflows of £1.6 billion5, down on 
the half year mainly due to market volatility 
in the second half. Total funds under 
management (including money market 
funds) were up 3 per cent on the prior year 
(10 per cent on a constant currency basis) 
with net inflows and positive market 
movements being offset by currency 
weakness relative to UK sterling. IFRS 
profits were up 7 per cent and reflect 
discipline in cost management in 
challenging market conditions.

I am pleased to report that the long-
running project to domesticate the Hong 
Kong branch of the Prudential Assurance 
Company has been successfully completed. 
Asia remains a significant and attractive 
opportunity for the Group, underpinned by 
favourable structural trends of faster 
economic growth, leading to higher 
wealth, combined with growing and young 
populations, high savings rates and rising 
demand for protection. This is particularly 
true of the rapidly growing and increasingly 
wealthy Asian middle class. These 
opportunities are most evident in our 
‘sweet spot’ markets of South-east Asia, 
including Hong Kong, where the 
combination of long-term structural trends 
and the breadth and depth of the 
Prudential franchise and distribution 
positions us well to achieve long-term 
sustainable and profitable growth.

US
The US delivered a strong performance in 
2013, maintaining its disciplined approach 
to new business and management of the 
in-force book, while also improving its 
capital position. Total US IFRS operating 
profit increased 30 per cent to 
£1,302 million (2012: £1,003 million). Life 
IFRS operating profit in 2013 increased by 
29 per cent, to £1,243 million, driven by 
higher fee income as a result of ongoing 
positive flows and appreciation in average 
account values, as well as a first full year’s 
contribution from REALIC. Reflecting the 
cash-generative nature of Jackson’s 

EEV new business profit

£2,843m
16%increase on 2012

underlying free surplus generation 

£3,099m
15%increase on 2012

business and capital formation during the 
year, cash remitted to the Group totalled 
£294 million, exceeding the 2013 objective 
of £260 million.

During 2013, equity markets 

experienced a strong rise as confidence in 
the US economy began to return and an 
increase in longer-dated Treasury yields 
followed long-anticipated actions by the 
Federal Reserve to taper bond purchases 
late in the year. In the variable annuity 
market, some larger variable annuity 
providers have consciously pulled back, 
while others are now returning. Against 
this background, Jackson’s market share of 
annuities with living benefits has remained 
relatively steady, while it is continuing to 
write new business at aggregate internal 
rates of return in excess of 20 per cent and 
with a payback period of two years.

Total variable annuity APE sales increased 

to £1,338 million in 2013 (2012: 
£1,245 million). This growth was exclusively 
driven by the rapid progress of Elite Access, 
our variable annuity without guarantees 
launched in early 2012, which contributed 
£259 million of APE sales in the period (2012: 
£85 million). Excluding Elite Access, variable 
annuity sales were 7 per cent lower than in 
2012, which is the direct result of our 
disciplined approach to the management of 
the economic cycle in the variable annuity 
market. The success of Elite Access has 
helped increase the diversification of our 
product mix, with 31 per cent of our 2013 
variable annuity sales not featuring living 
benefit guarantees (2012: 17 per cent). As a 
percentage of total sales, variable annuities 
with living benefit guarantees are at their 
lowest since 2008. In addition, during the 
second half of 2013 Jackson implemented 
various product initiatives to continue to 
balance value, volume, capital and balance 
sheet strength. Net inflows for variable 
annuities’ separate accounts continue to be 

strongly positive at £8.0 billion 
(2012: £7.8 billion), reflecting the growth in 
new business sales and low, stable levels of 
policy surrenders. Combined with the 
additional positive impact of market 
appreciation, this increased separate account 
balances to £66 billion at 31 December 2013 
(31 December 2012: £49 billion).

Fixed annuity APE sales of £55 million 
remained relatively flat compared to 2012, 
while fixed index annuity APE sales of 
£91 million decreased 17 per cent.
New business profit increased 

24 per cent to £1,086 million, reflecting the 
benefits of our pricing and product actions, 
the contribution from Elite Access and the 
positive effects of higher long-term yields. 
EEV life operating profit increased 

by 38 per cent to £2,221 million 
(2012: £1,610 million), reflecting higher 
new business profits (as mentioned above) 
and the increased scale of our in-force 
book, which includes a first full year’s 
contribution from REALIC. 

Jackson’s Risk Based Capital ratio at the 
end of 2013 was 450 per cent, compared to 
423 per cent at the end of 2012. In 2013, 
statutory capital generation was driven by 
the strong operating performance. This 
capital generation enabled Jackson to remit 
£294 million (2012: £249 million) to Group, 
while supporting its balance sheet growth.
Jackson’s strategy is unchanged. We 

continue to price new business on a 
conservative basis, targeting value over 
volume, and our financial market hedging 
remains focused on optimising the economics 
of our exposures, therefore accepting a 
degree of volatility in our accounting results 
where they are not aligned with the 
underlying economics. This approach has 
enabled Jackson to deliver significant 
profitable growth across the cycle while 
maintaining a strong balance sheet. Since 
2008 Jackson has remitted over 
US$1.8 billion of cash to the Group, 
demonstrating that Jackson’s recent growth 
is quickly translating into profits and into cash, 
the ultimate metric of our successful strategy.

UK and Europe
The UK life and pensions industry 
underwent considerable regulatory and 
market change in 2013, with the 
appointment of two new industry 
regulatory bodies, the phasing in of 
auto-enrolment for company pensions and 
the introduction of the voluntary ABI Code 
on Retirement Choices. The 
implementation of the recommendations of 
the Retail Distribution Review has changed 
the distribution landscape and providers, 
distributors, advisers and their clients 
continue to adjust to the new environment. 
The Financial Conduct Authority’s 
Thematic Review into the UK annuity 
market, which ran throughout 2013, 

 Prudential plc Annual Report 2013Group overviewGroup Chief Executive’s report 
10

Group Chief Executive’s report continued

  concluded in February 2014 with the 

announcement that it was launching a 
further study to examine competition and 
choice in the retirement income market as a 
whole. We continue to support both 
regulatory and other initiatives to improve 
consumer experience and outcomes.
We continue to manage our UK 
business by focusing on our strengths in 
individual annuities and with-profits 
products. The combined financial strength 
and investment performance track record 
of Prudential’s UK with-profits fund 
provide a key source of differentiation in a 
competitive market. The performance of 
our with-profits fund in 2013 has allowed 
us to add an estimated £2 billion to 
with-profits policies in the year and 
policyholders will typically see year-on-
year increases of between 5 per cent and 
8 per cent in accumulating with-profits 
policy values over the past year. Total 
bonus payments are expected to top 
£2.0 billion in 2014. 

The onset of the Retail Distribution 
Review has significantly impacted the 
timing of sales volumes in the UK retail 
investments markets over the last two 
years. For Prudential, this resulted in very 
strong sales of onshore bonds in 2012, 
due to heightened activity prior to the 
implementation of the Retail Distribution 
Review, while in 2013 volumes returned 
to levels consistent with 2011, the last 
‘undisturbed’ year. Onshore bonds APE 
sales of £176 million were 23 per cent lower 
as a result, which contributed to an overall 
decrease in retail APE sales of 12 per cent, 
to £697 million (2012: £795 million).

In individual annuities, market volumes 

declined 15 per cent during the year10 
against a strong comparative, due to 
increased activity in 2012 prior to the 
introduction of Gender Neutral Pricing and 
the Retail Distribution Review. Our annuity 
sales sourced from internal vestings 
decreased 10 per cent as more customers 
are opting to defer their retirement date, 
the effect of which is partly offset by higher 
average fund values. The proportion of our 
internal customers who chose a Prudential 
annuity remained in line with 2012. Overall 
APE sales from individual annuities were 
14 per cent lower than in 2012. 

In corporate pensions, we continue 
to focus on securing new members and 
incremental business from our current 
portfolio of customers and on additional 
voluntary contribution plans within the 
public sector, where we now provide 
schemes for 69 of the 99 public sector 
authorities in the UK (2012: 68 schemes).
In the wholesale market, we have 

continued our selective participation in bulk 
annuities based on strict return criteria and 
using our financial strength, superior 
investment track record, extensive mortality 

risk assessment experience and servicing 
capabilities. Bulk annuity APE sales 
amounted to £28 million (2012: APE sales of 
£41 million), contributing EEV new business 
profit of £30 million (2012: £39 million).

Retail new business profit of 

£267 million in 2013 was 3 per cent below 
2012, due to lower sales volumes, partly 
offset by the positive effects of product 
mix and proactive pricing actions. Overall, 
new business profits were 5 per cent lower 
year-over-year, reflecting lower bulk 
annuity volumes and lower retail new 
business profit.

IFRS life operating profit was in line with 

2012 at £706 million (2012: £703 million), 
and EEV life operating profit of £1,033 million 
increased 19 per cent, reflecting our active 
management of the in-force book. 

During 2013, the UK remitted cash of 
£355 million to Group (2012: £313 million), 
exceeding our cash objective of delivering 
£350 million. 

In September 2013, Jackie Hunt joined 

as Chief Executive, Prudential UK and 
Europe, and became a member of the 
Board of Prudential plc. Jackie was 
previously Chief Financial Officer at 
Standard Life plc. Jackie is focused on 
delivering the strategic priorities for the 
business as outlined at the December 2013 
investor conference.

Our direct advice service, Prudential 
Financial Planning, is seeing demand for 
advice from our existing direct customers. 
Adviser numbers grew to 196 advisers by the 
end of 2013, in line with our expectations. 

net cash remittances from business units

£1,341m
12%increase on 2012

During 2013, we commenced sales 
operations in Poland, one of Europe’s 
fastest-growing economies, which has an 
expanding middle class and high savings 
rates. We have made a good start to the 
business, building an agency sales network 
of 481 financial planning consultants across 
12 branches. The agency sales network will 
continue to be rolled out to other major 
Polish cities and towns during 2014.

M&G
Equity markets in developed economies 
rose to pre-crisis levels during 2013. By 
contrast, emerging markets suffered a 
series of setbacks as concerns about 
slowing economic growth in China and the 
tapering of quantitative easing in the US 
weighed heavily on investor sentiment.

 Against this backdrop, M&G continues 
to deliver strong investment performance. 
Over the three years to 31 December 2013, 
21 retail funds, representing approximately 
69 per cent of its retail funds under 
management, produced first or second-
quartile investment returns. The 
performance of funds managed on behalf 
of segregated institutional fixed income 
clients also remains very strong, with all 
actively managed fixed income mandates 
outperforming their benchmarks over 
this period.

 M&G has pursued business 

diversification across funds, asset classes 
and geographies. Its retail funds are now 
registered for sale in 20 jurisdictions and 
M&G has operations in 18 countries.

Net retail fund flows in Continental 

Europe reached a record level of 
£7.6 billion, a 46 per cent improvement on 
the previous year. European retail funds 
under management now total £23.7 billion, 
up 64 per cent year-on-year, and represent 
35 per cent of total retail funds under 
management, compared with 26 per cent 
at the end of 2012.

In the UK, M&G’s business has slowed 

after four consecutive years as the 
number-one house for net retail sales 
between 2009 and 2012. M&G remained 
the number-one firm for gross sales over 
the calendar year 2013, thereby leading 
the market for five consecutive years. 
However, the business did experience 
modest net outflows of £0.7 billion during 
the year, largely reflecting the decision in 
2012 to slow flows into two market-leading 
UK corporate bond funds to protect 
investment performance. Investor appetite 
for equities strengthened in 2013 as 
markets recovered, but in many European 
countries fund buyers continue to have a 
structural preference for bonds and also 
favour mixed-asset funds.

It is still too early to offer a definitive 
assessment of the impact of the Retail 
Distribution Review, although we do 

Prudential plc Annual Report 2013 Group overviewexpect more focus in the market on price. 
In the past few weeks, platforms have 
begun to disclose their own service pricing 
and any special fund fees agreed with asset 
managers. Those managers with strong 
brands and a reputation for investment 
performance will be expected to better 
withstand any such pressures on asset 
management fees.

M&G has continued its efforts to 
diversify its fund range. During the year, 
10 retail funds attracted net sales of at least 
£100 million each, with the majority of 
money continuing to go into the M&G 
Optimal Income Fund, a flexible bond 
portfolio, and into the M&G Global 
Dividend Fund. Total net retail sales for 
the year were £7.3 billion, including the 
contribution from M&G’s associate 
company in South Africa. This is the fourth 
time in five years that M&G has posted net 
retail inflows exceeding £7 billion. After 
this very strong period of sustained net 
sales, we expect business to return to less 
elevated levels in 2014. Total retail funds 
under management at 31 December 2013 
were £67.2 billion, 22 per cent higher than 
at the end of 2012 and up 251 per cent 
since the end of 2008. 

M&G’s institutional business recorded 

net inflows of £2.1 billion during 2013, 
mainly through increased sales of 
alternative credit and leveraged loan 
products. Net inflows of £9.0 billion in 
2012, a record level, included a single 
low-margin mandate of £7.6 billion. Over 
the year, total institutional funds under 
management increased by 3 per cent to 
£58.8 billion, and have now more than 
doubled since the end of 2008.

As in previous years, M&G has a strong 

pipeline of institutional business still to 
fund. Products designed to help fill the gap 
left by the decline in long-term commercial 
bank loans continue to attract considerable 
interest, while opportunities to lend to 
medium-sized companies and 
infrastructure projects are improving. 
M&G currently manages, on behalf 
of Prudential and external investors, 
around £24 billion of direct infrastructure 
investments and provides around 
£11 billion of funding to the wider UK 
economy. As well as providing loans to 
British business and other organisations, 
these include investments in social and 
economic infrastructure, (eg public and 
private investment in utilities, energy, 
transport, hospital and schools) and 
investment in social and residential 
housing, as mentioned below.

 Our property business, formerly known 

as PRUPIM, was rebranded M&G Real 
Estate during the year. During 2013 it 
completed £3.5 billion of property 
transactions, covering both acquisitions 
and disposals. It has also returned to the 

  ‘The Board proposes to 
rebase the full-year dividend 
upwards by 4.38 pence, due 
to the strong and sustained 
operational and financial 
performance of the Group.’

Tidjane Thiam
Group Chief Executive

UK residential property market for the 
first time in 30 years with a £105 million 
investment in London housing.

 Fund sales, combined with a 

15 per cent increase in equity market levels 
and an 8 per cent rise in bond markets, 
pushed total funds under management to 
£244.0 billion at 31 December 2013, 
7 per cent higher than at the end of 2012. 
External client assets rose 13 per cent to 
£126.0 billion, nearly treble their level at 
the end of 2008, and accounted for 
52 per cent of the total. 

M&G’s operating profit rose by 23 per cent 

to £395 million, a new record. Underlying 
profits – excluding performance fees, carried 
interest and profits from our associate 
company – were up 20 per cent to 
£358 million. Over the past five years, 
underlying profits have grown at an 
annualised rate of 15 per cent, principally 
reflecting the consistent accumulation of 
external assets on the back of strong net sales.
M&G’s cost/income ratio remained 
unchanged at an historic low of 59 per cent, 
with higher fee income offsetting a larger 
cost base from increased headcount 
and ongoing investment in operational 
infrastructure. 

M&G continues to provide capital-
efficient profits and cash generation for 
the Group and remitted cash totalling 
£235 million during 2013, compared with 
£206 million in 2012.

M&G has been recognised for its 
investment performance with numerous 
awards, including Investment Manager of 

11

the Year, Fixed Income Manager of the 
Year and Real Estate Manager of the Year 
at both the Financial News Awards 2013 
and European Pensions Awards 2013. 
The business remains focused on 

delivering excellent investment 
performance and service to its clients while 
continuing to seek diversification by both 
asset class and geography. It is the 
commercialisation of this investment 
performance through the acquisition of 
new fund flows that produces attractive 
profits and cash flow for the Group.

Capital and risk management
We take a disciplined approach to capital 
management and have continued to 
implement a number of measures over the 
last few years to enable us to make our 
capital work more efficiently and more 
effectively for the Group. Using the 
regulatory measure of the Insurance 
Groups Directive (IGD), our Group capital 
surplus position at 31 December 2013 was 
estimated at £5.1 billion, before allowing 
for the final dividend, equating to coverage 
of 2.8 times.

With greater visibility on the potential 
outcome of Solvency II, we are reporting an 
economic capital11 surplus of £11.3 billion 
(2012: £8.8 billion), which is equivalent to 
an economic solvency ratio of 257 per cent 
(2012: ratio of 215 per cent). This result is 
based on an assumption of US equivalence, 
with no restrictions being placed on the 
economic value of overseas surplus, and 
using our internal model, which has not yet 
been reviewed or approved by the 
Prudential Regulation Authority.

In July 2013, Prudential plc was listed by 
the Financial Stability Board as one of nine 
companies to be designated as a Global 
Systemically Important Insurer. Prudential 
is monitoring the development and the 
potential impact of the framework of policy 
measures and engaging with the Prudential 
Regulation Authority on the implication of 
this designation.

Dividend
The Board proposes to rebase the full-year 
dividend upwards by 4.38 pence, due to 
the strong and sustained operational and 
financial performance of the Group, 
evidenced by the achievement of all our 
demanding 2013 ‘Growth and Cash’ 
objectives. The directors recommend a final 
dividend of 23.84 pence per share (2012: 
20.79 pence), which brings the total dividend 
for the year to 33.57 pence, representing an 
increase of 15 per cent over 2012. 

The Board applies strict affordability 

tests against a broad range of criteria 
before making its dividend 
recommendation. It is the result of these 
tests, combined with the Group’s 
exceptionally strong performance in the 

 Prudential plc Annual Report 2013Group overviewGroup Chief Executive’s report 
12

Group Chief Executive’s report continued

portfolio of businesses. We believe that the 
strength of our franchise in Asia, with 
leadership positions across our ‘sweet spot’ 
markets of South-east Asia, including 
Hong Kong, and our multi-channel, 
multi-product platform position us well 
to profitably capture this multi-decade 
opportunity.

 In the US and the UK, we remain 
focused on meeting the needs of our 
customers and continue to implement a 
prudent strategy, putting value ahead of 
volume. This allows us to generate 
significant levels of earnings and cash in 
both geographies.

Over the last five years, the overall 

performance of the Group has been 
transformed, with all four of our businesses 
now making significant and – in Asia and 
the US – growing contributions to both 
earnings and cash generation, from a 
starting position where the UK was by far 
the main contributor to earnings and to 
cash generation. This newly achieved 
diversification of our cash generation lends 
both strength and resilience to the Group’s 
performance over the medium term.
The disciplined execution of our 

strategy has enabled us to deliver all of the 
six challenging 2013 objectives following 
one of the worst financial crises in history. 
Our confidence in the future prospects of 
the Group and our ability to execute across 
our businesses in Asia, the US and the UK 
is encapsulated in the three new objectives 
for 2017 that we announced at 
our December 2013 investor conference.

We believe the Group is well positioned 

to continue to deliver good value to 
customers and attractive returns to 
shareholders while continuing to manage 
capital prudently. 

Tidjane Thiam
Group Chief Executive

Full-year dividend

+15%
33.57p

29.19p

23.85p

25.19p

19.85p

2009

2010

2011

2012

2013

  past five years, that has enabled the 

Board to take the unusual decision to 
recommend the rebase of the dividend 
in consecutive years, 2012 and 2013.

It is worth emphasising here again that, 

although the Board has been able to 
recommend three upward rebases in the 
last four years, the Group’s dividend policy 
remains unchanged. The Board will 
maintain its focus on delivering a growing 
dividend from this new higher base, which 
will continue to be determined after taking 
into account the Group’s financial flexibility 
and our assessment of opportunities to 
generate attractive returns by investing in 
specific areas of the business. The Board 
believes that in the medium term a 
dividend cover of around two times is 
appropriate.

Outlook
In 2013, we have delivered a strong 
performance.

 The global macroeconomic 

environment is improving, with many signs 
of recovery in the US and the UK. While 
the transition to a world with a more normal 
US monetary policy might create some 
challenging short-term market and currency 
volatility in financial markets, a return to 
global growth and to a more normal 
interest-rate environment and the robust 
nature of the long-term secular drivers we 
benefit from in Asia are all positives for our 
business in the medium term.

 We remain focused on pursuing the 

three significant opportunities – the 
significant protection gap in the Asian middle 
class, the transition of US ‘baby-boomers’ 
into retirement and the need for savings and 
retirement income for an ageing population 
in the UK – that are core to our strategy.

 Of these, Asia remains more than ever 
central to the long-term, profitable growth 
opportunities for the Group. The longer-
term structural trends of a rapidly growing 
and wealthier middle class with significant 
unmet needs for savings and protection 
remain intact and underpin our prospects 
in the region. We fully recognise the 
challenges that some of the economies in 
the region must deal with and we are never 
complacent in managing our diversified 

Notes
1  The comparative results shown above and 

elsewhere in this document have been prepared 
using an actual exchange rate (AER) basis except 
where otherwise stated. Comparative results on 
a constant exchange rate (CER) basis are also 
shown for the analysis of IFRS and EEV operating 
profit based on longer-term investment returns in 
the Chief Financial Officer’s report on our 2013 
financial performance.

2   The 2012 comparative results have been adjusted 

from those previously published for the 
retrospective application of the new and 
amended accounting standards as discussed 
in note A2 in the IFRS financial statements. In 
addition, following its reclassification as held for 
sale during 2013, operating results exclude the 
results of the Japan life insurance business. 2012 
comparatives have been retrospectively 
adjusted on a comparable basis.

3   Excluding the 2012 one-off gain of £51 million 

from the sale of the Group’s holding in China Life 
Insurance Company of Taiwan.

4   Underlying basis is calculated at constant 

exchange rate.

5  Excluding money market funds.
6   Before allowing for final dividend. 
7   The objectives assume exchange rates 

at December 2013 and economic assumptions 
made by Prudential in calculating the EEV basis 
supplementary information for the half 
year ended 30 June 2013, and are based on 
regulatory and solvency regimes applicable 
across the Group at the time the objectives were 
set. The objectives assume that the existing EEV, 
IFRS and Free Surplus methodology at December 
2013 will be applicable over the period.

8  Underlying free surplus generated comprises 
underlying free surplus generated from 
long-term business (net of investment in new 
business) and that generated from asset 
management operations. The 2012 comparative 
is based on the retrospective application of new 
and amended accounting standards and 
excludes the one-off gain of £51 million from the 
sale of the Group’s holding in China Life 
Insurance Company of Taiwan.

9   Asia 2012 IFRS operating profit of £924 million 

is based on the retrospective application of new 
and amended accounting standards, and 
excludes the one-off gain of £51 million from the 
sale of the Group’s holding in China Life 
Insurance Company of Taiwan.
10   Source: Q4 2013 ABI APE Market Data.
11   The methodology and assumptions used in 

calculating the economic capital result are set out 
in note II of Additional unaudited financial 
information. The economic solvency ratio is 
based on the Group’s Solvency II internal model 
which will be subject to Prudential Regulation 
Authority review and approval before its formal 
adoption in 2016. We do not expect to submit our 
Solvency II internal model to the Prudential 
Regulation Authority for approval until 2015 and 
therefore these economic capital disclosures 
should not be interpreted as outputs from an 
approved internal model. 
12   As previously published.

Prudential plc Annual Report 2013 Group overview13

Section	2

Strategic	report	

	14	
	15	
	16	
	17	
	18	
	20	

	34	

	46	

	54	

	Who	we	are
	How	our	business	works
	Our	strategy
	Implementing	our	strategy	
	Measuring	our	performance
	Our	businesses	and	their	performance
	20	
	25	
	28	
	31	
	Chief	Financial	Officer’s	report		
on	our	2013	financial	performance
	Group	Chief	Risk	Officer’s	report	on	the	risks		
facing	our	business	and	our	capital	strength
	Corporate	responsibility	review

	Asia
	US
	UK
	M&G

Strategic report Prudential plc Annual Report 20132	
	
	
	
	
	
	
	
14

Who we are

Prudential plc is an international financial services group serving around  
23 million insurance customers and has £443 billion of assets under management.  
We are listed on stock exchanges in London, Hong Kong, Singapore and New York.

Prudential Corporation Asia

Jackson

Prudential is a leading international life insurer in Asia, with life  
and/or asset management operations in 14 markets and serving 
the emerging middle class families of the region’s powerhouse 
economies. We have built a high-performing platform with 
effective multichannel distribution, a product portfolio centred 
on regular savings and protection, award winning customer 
services and a well-respected brand.

Jackson is one of the largest life insurance companies in the US, 
providing retirement savings and income solutions aimed at the 
77 million ‘baby-boomers’. Founded over 50 years ago, Jackson 
has a long and successful record of providing advisors with the 
products, tools and support to design effective retirement 
solutions for their clients.

12m

life customers

Prudential Corporation Asia page 20  

Prudential UK & Europe

4m

life customers

Jackson page 25 

M&G

Prudential UK delivers value for the Group through a relentless 
focus on the life and pensions needs of the age cohorts where 
wealth is most heavily concentrated. Our expertise in areas  
such as longevity, risk management and multi-asset investment, 
together with our financial strength and highly respected brand, 
means that the business is strongly positioned to continue 
pursuing a value-driven strategy built around our core strengths.

M&G has been investing money for individual and institutional 
clients for over 80 years, and has grown to be one of Europe’s 
largest retail and institutional fund managers by developing its 
enduring expertise in active investment. M&G has a conviction-
led and long-term approach to investment, believing the best 
returns are delivered for clients through active management  
by developing a deep understanding of the companies and 
organisations in whose equities, bonds or property M&G invests.

7m

life customers

Prudential UK & Europe page 28 

£244bn

assets under management

M&G page 31 

Prudential plc Annual Report 2013 Strategic report 
15

S
t
r
a
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g
i
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p
o
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t

W
h
o
w
e
a
r
e

H
o
w
o
u
r
b
u
s
i

n
e
s
s
w
o
r
k
s

How	our	business	works

We	provide	protection	and	savings	opportunities	to	our	customers,	social	and		
economic	benefits	to	the	communities	in	which	we	operate,	jobs	and	opportunities		
to	our	employees,	and	financial	benefits	for	our	investors.	By	offering	security,		
pooling	savings	and	making	investments,	we	help	to	drive	the	cycle	of	growth.

What	we	do	and	how	we	do	it

Life	insurance
Prudential	provides	savings,	
protection	and	retirement	products,	
which	offer	security	for	individuals		
and	benefit	societies

Markets

Operate in markets with suitable 
demographics and opportunities

Products

Design products that meet our customers’ 
savings and protection needs

Brands	and	
distribution

Develop trusted brands and effective 
distribution channels that enable us to 
better understand and service customers’ 
savings and protection needs

Customers

Invest customers’ savings in a way that 
reflects their personal needs and risk 
tolerance. Provide financial protection
to customers for adverse events

Asset	management
Prudential	helps	customers	to	
grow	and	protect	their	savings	
and	investments

Operate in suitable markets and identify
investment opportunities with attractive 
risk-return profile

Offer valued and innovative products
underpinned by good investment 
performance

Trusted brands, market span and strong
distribution links help us to attract new
monies and retain existing assets

Generate valuable returns for  
our customers through good  
investment performance

Leverage asset 
management 
capabilities to 
generate value for 
our customers and 
shareholders

Shareholders

Generate value for shareholders through 
being rewarded for managing customer 
savings and through insurance profits from 
the protection given to policyholders

Generate value for shareholders through
fee income from managing growing funds 
under management

Delivering	for	our	stakeholders

We create financial benefits for our investors and deliver economic and social benefits for our customers, employees 
and societies in which we operate

Customers
Providing financial security 
and wealth creation

Investors
Growing dividends and 
share price performance 
enhances shareholder value

23m

life	customers

59%

total	shareholder	return1	
achieved	in	2013

Employees	
Providing an environment 
with equal opportunities, 
career potential and reward 
means that we have the best 
people to deliver our strategy

Societies	
Supporting societies where we 
operate, through investment  
in business and infrastructure, 
tax revenues and community 
support activities

22,308

employees	worldwide

£18.5m

total	community	investment	spend

Note
1 

 Total shareholder return represents the growth in the value of a share plus the value of dividends paid, assuming that the dividends are reinvested in the 
Company’s shares on the ex-dividend date.

 Prudential plc Annual Report 2013	
	
	
	
	
	
	
16

Prudential plc  Annual Report 2013  Strategic	report

Our	strategy

Our strategy is designed to create sustainable economic value for our customers  
and our shareholders. It is focused on three long-term opportunities:

	 The	significant	protection	gap	in	Asia;
	 The	transition	of	US	baby	boomers	into	retirement;	and
	 The	UK	‘savings	gap’	and	ageing	population	in	need	of	returns	and	income.

Asia:		
accelerate	

The Asian middle class 
population is forecast to double 
by 2020 and will then represent 
over half of the global middle 
class. This group is getting 
wealthier and will have 
significant and growing needs 
for protection against illness 
and accident.

accelerat e
Asia:

A

s

s

e

t

m

o

a

Focus on 
customers &
distribution 

p

t
i

m

n

g

a
is

e

e

m

ent:

United	States:		
build	on	strength

The US ‘baby boomer’ generation 
is the wealthiest demographic  
in the global economy. Over  
the next 20 years they will be 
retiring at a rate of 10,000 per day, 
creating significant demand for 
retirement services.

U

build o
nite

d S

n s

t

a

t

r

t

e

e

s

n

:

g

t

h

m:

d Kingdo
fo cus

U n it e

Asset	management:		
optimise	

Europe is home to the second-
largest retail asset management 
industry in the world, with over 
£5.8 trillion of  assets. Asset 
managers with trusted brands 
and superior investment 
performance will see increasing 
demand for their products.

United	Kingdom:		
focus	

The UK has an ageing 
population and a ‘savings gap’, 
that is unsustainable over  
the long term. This will drive 
increasing demand for savings 
products and retirement 
income solutions.

We believe that in order to do well for our 
shareholders we must first do good for our 
customers. Hence, customers are at the 
centre of our operating principles. 

Our products are designed to provide 
peace of mind to our customers, whether 
that be in relation to saving for retirement, or 
insuring against the risks of illness or death. 
Satisfied customers are a key driver of our 
growth as they become our advocates, 

recommending our products and services 
to their friends and families.

Distribution plays a key role in our 
ability to reach, attract and retain these 
valued customers across our regions. 
Building out and diversifying our 
distribution platform in order to reach a 
growing customer base will help ensure 
that we fully capitalise on the opportunities 
available to us in each of our regions.

																									
 
Implementing	our	strategy

Our	strategy	is	underpinned	by	a	set	of	key	operating	principles.

17

Balanced	
metrics		and	
disclosures	

We aim to have clarity and consistency 
internally and externally in the 
performance indicators that drive our 
businesses. Alongside this we develop our 
financial disclosures to enable our external 
stakeholders to fairly assess our long-term 
performance. We have three objectives:

   To show how we think about capital 
allocation via a number of metrics that 
highlight the returns we generate on 
capital invested in new business, 
including internal rates of return, 
payback periods and new business 
profitability; and

   To demonstrate how we generate 
profits under the different accounting 
regimes; for example, in the IFRS 
sources of earnings disclosures within 
the Chief Financial Officer’s report;

   To highlight the cash generation of our 
business, which over time is the ultimate 
measure of performance.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

O
u
r
s
t
r
a
t
e
g
y

I

m
p
l
e
m
e
n
t
i

n
g
o
u
r
s
t
r
a
t
e
g
y

Disciplined	
capital	
allocation	

We rigorously allocate capital to the 
highest-return product and geographical 
locations with the shortest payback 
periods, in line with our risk appetite. This 
has had a positive and significant impact,  
so that over the last five years, new 
business capital investment has declined 
by 6 per cent, while new business profits 
have increased by 77 per cent. 

This has, in turn, transformed the capital 
dynamics of our Group: for example, the 
free capital generated from our existing life 
and asset management operations reached 
£3.1 billion in 2013 compared to £2.1 billion 
five years ago. This transformation 
enabled our business operation to remit 
£1,341 million to the Group, nearly double 
the level of remittance five years ago.

Proactive	risk	
management	

Balance sheet strength and proactive risk 
management enable us to make good our 
promises to customers and are therefore 
key drivers of long-term value creation 
and relative performance. We have 
continuously strengthened our capital 
position since 2008, in spite of the financial 
crisis and the challenging macroeconomic 
environment that followed. Management 
actions that have been taken over this 
period include:

   The sale of our capital-intensive Taiwan 
agency business in 2009, improving 
our IGD capital position; 

   The establishment of £1.9 billion 
of credit default reserves1 in the UK 
annuity business; and

   Controlling sales of US variable 
annuities in a manner which 
appropriately balances value, 
volume, capital generation and 
balance sheet risk.

Note
1  On a statutory (Pillar 1) basis.

 Prudential plc Annual Report 2013																									
	
	
	
	
18

Measuring	our	performance

To	create	sustainable	economic	value	for	our	shareholders	we	focus		
on	delivering	growth	and	cash	while	maintaining	adequate	capital.	

Our	strategy	and	operating	principles

Asia:
acceler a t e

A

s

s

e

t

m

o

a

U

nite
build o

d S

n s

t

a

t

r

t

e

Balanced 
metrics and 
disclosures 

e

s

n

:

g

t

h

Focus on 
customers &
distribution 

Disciplined
capital
allocation

Prudential	takes	a	balanced	
approach	to	performance	
management	across	IFRS,	EEV	and	
cash.	We	aim	to	demonstrate	how	
we	generate	profits	under	different	
accounting	bases,	to	highlight	the	
returns	we	generate	on	capital	
invested,	and	to	highlight	the	cash	
generation	of	our	business.

p

t
i

n

a

m

g

e

is

e

ment:

m:
o

d Kingd
fo cus

U n it e

Proactive risk 
management 

Profit,	cash	and	capital

What	we	measure	and	why

Performance1

Commentary

IFRS	operating	profit2,7	
IFRS operating profit is our primary measure of 
profitability. This measure of profitability provides  
an underlying operating result based on longer-term 
investment returns and excludes non-operating items. 

CAGR
+20%

£2,954m

£2,520m

£1,823m

£2,017m

£1,446m

   Group IFRS operating profit 
increased by 17 per cent 
in 2013 compared to 2012, 
reflecting strong growth  
in Asia and the US, which  
were up 10 per cent and 
30 per cent respectively. 

   Group EEV operating profit 
in 2013 increased by 
29 per cent compared 
to 2012, driven by higher 
new business profits and 
increased contributions 
from the in-force business.

2009

2010

2011

2012

2013

CAGR
+16%

£5,580m

£3,702m

£3,981m

£4,313m

£3,093m

2009

2010

2011

2012

2013

CAGR
+15%

£2,843m

£2,452m

£2,028m £2,151m

£1,619m

   EEV new business profit 
increased by 16 per cent 
in 2013 compared to 2012, 
reflecting higher sales 
and improved margins.

2009

2010

2011

2012

2013

EEV	operating	profit3,7	
Embedded value reporting provides investors with  
a measure of the future profit streams of the Group’s 
long-term businesses and includes profit from our 
asset management and other businesses. It is provided 
as additional information to our IFRS reporting. As 
with IFRS, EEV operating profit reflects the underlying 
results based on longer-term investment returns.

EEV	new	business	profit3	
EEV new business profit represents a measure of the 
future profitability of all new business sold in the year. 
Life insurance products are, by their nature, long term 
and generate profit over a significant number of years. 
EEV new business profit reflects the value of future 
profit streams which are not fully captured in the year 
of sale under IFRS reporting. 

Prudential plc Annual Report 2013 Strategic report 
19

What	we	measure	and	why

Performance1

Commentary

Group	free	surplus	generation4,7	
Free surplus generation is used to measure the  
internal cash generation by our business units.  
For the insurance operations it represents amounts 
maturing from the in-force business during the period 
less investment in new business, and excludes other 
non-operating items. For asset management it equates 
to post-tax IFRS operating profit for the period.

Business	unit	remittances	
Remittances measure the cash transferred from  
the business units to the Group. Cash flows across  
the Group reflect our aim of achieving a balance 
between ensuring sufficient net remittances from  
the businesses to cover the dividend (after corporate 
costs), and retention of cash for reinvestment in 
profitable opportunities available to the Group.

IGD	capital	surplus	before	final	dividend5
Prudential is subject to the capital adequacy 
requirements of the European Union Insurance Groups 
Directive (IGD) as implemented by the Prudential 
Regulation Authority in the UK. The IGD capital 
surplus represents the aggregated surplus capital  
(on a Prudential Regulation Authority consistent basis) 
of the Group’s regulated subsidiaries less the Group’s 
borrowings6. No diversification benefit is recognised.

2017	objectives

CAGR
+14%

£2,462m

£1,982m £2,080m

   Compared to 2012, 
underlying free surplus 
has increased 18 per cent 
in 2013, driven by growth  
of the in-force portfolio. 

£1,687m

£1,453m

2009

2010

2011

2012

2013

CAGR
+18%

£1,105m

£1,341m

£1,200m

£935m

£688m

2009

2010

2011

2012

2013

£5.1bn

£5.1bn

£4.3bn

£4.0bn

£3.4bn

2009

2010

2011

2012

2013

S
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M
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p
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r
f
o
r
m
a
n
c
e

   Net business unit 
remittances increased  
by 12 per cent in 2013  
when compared to 2012, 
with all business units 
completing their 2013  
cash remittance objective.

    We continue to operate  
with a strong solvency 
position, with our estimated 
IGD capital surplus before 
final dividend covering  
the capital requirements  
2.8 times.

In December 2013, the Group announced new objectives that reflect our determination to drive long-term value creation for our shareholders.  

2017	objectives8

1 Asia underlying free surplus generation9 of £0.9 billion to £1.1 billion in 2017 (2012: £484 million)

2 Asia life and asset management pre-tax IFRS operating profit to grow at a compound annual rate of at least 15 per cent over 

the period 2012 to 2017 (2012: £924 million10)

3 Cumulative Group underlying free surplus generation of at least £10 billion over the four-year period from 2014 to end-2017

Notes
1 

 The comparative results shown above and elsewhere in this document have 
been prepared using actual exchange rates (AER) basis except where 
otherwise stated. Comparative results on a constant exchange rate (CER) 
basis are also shown for the analysis of IFRS and EEV operating profit based 
on longer-term investment returns in the Chief Financial Officer’s report. 
CAGR is Compound Annual Growth Rate.
 The basis of IFRS operating profit based on longer-term investment returns is 
discussed in note B1.3 of the IFRS financial statements. The IFRS profit before 
tax attributable to shareholders has been prepared in accordance with the 
accounting policies discussed in note A of the IFRS financial statements.
 The EEV basis results have been prepared in accordance with the EEV 
principles discussed in note 1 of EEV basis supplementary information.
 Free surplus generation represents ‘underlying free surplus’ based on 
operating movements, including the general insurance commission earned 
during the period and excludes market movements, foreign exchange, 
capital movements, shareholders’ other income and expenditure and 
centrally arising restructuring and Solvency II implementation costs. In 
addition, following its reclassification as held for sale during 2013, operating 
results exclude the result of the Japan life insurance business. Comparatives 
have been retrospectively adjusted on a comparable basis.
 Estimated. As disclosed in full year 2012 results, from March 2013 the basis of 
calculating Jackson’s contribution to the Group’s IGD surplus was changed. 
Further detail can be found in the section ‘Capital management – Regulatory 
Capital (IGD)’ of ‘Group Chief Risk Officer’s report on the risks facing our 
business and our capital strength’. The prior year comparatives are  
as previously reported and do not reflect the new basis.

2  

3  

4  

5  

6   Excludes subordinated debt issues that qualify as capital.
7  

 The comparative results have been adjusted from those previously 
published for the retrospective application of the new and amended 
accounting standards. In addition, following its reclassification as held for 
sale during 2013, operating results exclude the result of the Japan life 
insurance business. Comparatives have been retrospectively adjusted  
on a comparable basis.
 The objectives assume exchange rates at December 2013 and economic 
assumptions made by Prudential in calculating the EEV basis 
supplementary information for the half year ended 30 June 2013, and are 
based on regulatory and solvency regimes applicable across the Group at 
the time the objectives were set. The objectives assume that the existing 
EEV, IFRS and Free Surplus methodology at December 2013 will be 
applicable over the period.
 Underlying free surplus generated comprises underlying free surplus 
generated from long-term business (net of investment in new business) 
and that generated from asset management operations. The 2012 
comparative is based on the retrospective application of new and 
amended accounting standards and excludes the one-off gain of £51 million 
from the sale of the Group’s holdings in China Life Insurance Company 
of Taiwan.
 Asia 2012 IFRS operating profit of £924 million is based on the retrospective 
application of new and amended accounting standards, and excludes the 
one-off gain of £51 million from the sale of the Group’s holdings in China Life 
Insurance Company of Taiwan. 

8  

9  

10  

 Prudential plc Annual Report 2013	
	
	
 
20

Our businesses and their performance

Asia:  
accelerate

Our strategy and operating principles

Asia:
acceler a t e

A

s

s

e

t

m

o

a

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nite
build o

d S

n s

t

a

t

r

t

e

Balanced 
metrics and 
disclosures 

e

s

n

:

g

t

h

Focus on 
customers &
distribution 

Disciplined
capital
allocation

p

t
i

n

a

m

g

e

is

e

ment:

m:
o

d Kingd
fo cus

U n it e

Proactive risk 
management 

Prudential’s strategy ‘to accelerate’ 
in Asia is well established and 
continues to prioritise: 
B	 	Opportunities	for	profitable	growth	

over	the	long	term;	

B	 	Products	that	provide	effective	
solutions	to	customers’	savings	
and	protection	needs;
B	 	High	quality,	multichannel	

distribution;	and

B	 Asset	management	expertise.

 ‘Prudential’s Asian strategy has 
proved very effective. Its success 
is attributable to our disciplined 
focus on execution together 
with a passion to innovate and 
improve the services we 
provide to our distributors and 
customers. We aim to attract, 
develop and retain the best 
people in the industry who are 
highly motivated by the vital role 
we play in our communities. We 
are very much an organisation 
that does well by doing good.’

Barry Stowe
Chief Executive
Prudential Corporation Asia

Performance highlights

New business profit

IFRS operating profit1

£1,460m

£1,266m

£1,076m

£901m

£713m

£774m

£591m

£482m

£51m*

£924m

£1,075m

2009

2010

2011

2012

2013

2009
* Gain on sale of China Life Insurance Company in Taiwan

2010

2012

2011

2013

Net cash remittances

Eastspring Investments funds 
under management

£400m

£341m

£52bn

£50bn

£42bn

£58bn

£60bn

£233m

£206m

£40m
2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

To find out more about Prudential Corporation Asia www.prudentialcorporation-asia.com

Prudential plc Annual Report 2013 Strategic report 
Performance highlights
B	 	Objectives	set	in	2010	for	2013	have	

been	achieved	

B	 	Continued	delivery	across	key	value	

creation	metrics:	new	business	profit	up	
15	per	cent,	IFRS	profits	up	16	per	cent2,	
free	surplus	generation	up	18	per	cent2	

B	 	Increased	agency	activity,	up	8	per	cent	
and	improved	productivity,	up	8	per	cent

B	 	Successfully	added	major	new	

distribution	partner	with	Thailand’s	
Thanachart	Bank

Favourable economic trends
Asia	(excluding	Japan)	is	leading	the	world	
in	terms	of	Gross	Domestic	Product	growth.	
Over	the	next	five	years	it	is	expected	to	
generate	US$5.5	trillion3	of	new	Gross	
Domestic	Product,	more	than	the	US	and	
the	other	advanced	economies	combined.

Attractive demographics
Economic	growth	is	translating	into	the	
rapid	increase	of	the	Asian	middle	class.	
Between	2009	and	2020	it	is	estimated	
that	there	will	be	over	1.2	billion	people	
who	will	have	been	elevated	from	rural	
subsistence	to	urban	lifestyles.	Families	

B	 	Commenced	operations	in	Cambodia,	

Growing Asia middle class4

opened	representative	office	in	
Myanmar

B	 	Expanded	Eastspring	Investments’	

platform	with	operation	and	approvals	
to	distribute	funds	in	Europe

Market overview

Asia’s	economic	transformation	has	
generated	material	increases	in	personal	
wealth	and	has	created	significant	demand	
for	products	that	provide	solutions	to	
individuals’	financial	planning	needs.

61%

28%

000m
5

4

3

2

1

0

66%

60%

61%

54%

+190%

+330%

2009

2030
2020
Asia as a percentage of world middle class
Asia as a percentage of world population5
Asia
Rest of the world

%
75

60

45

30

15

0

21

are	getting	smaller,	life	expectancies	are	
lengthening	and	the	incidence	of	chronic	
diseases	is	increasing	significantly.

Strong demand for savings 
and protection products
As	people	move	into	the	middle	class,	their	
increased	wealth	and	higher	income	
provide	the	opportunity	to	make	financial	
plans.	Typically	the	first	stage	is	to	provide	
protection	for	the	family	and	establish	
a	regular	savings	plan	through	a	life	
insurance	policy.

Social	welfare	provisions	vary	by	
market	but	generally	fall	well	below	the	
levels	people	need	to	sustain	their	
lifestyles	in	the	event	of	a	personal	
tragedy	such	as	the	diagnosis	of	a	critical	
illness.	Also,	while	basic	medical	services	
may	be	provided	by	the	state,	there	can	
be	a	high	level	of	out-of-pocket	expenses,	
creating	demand	for	financial	solutions	
to	significantly	improve	an	individual’s	
experience	through	access	to	private	
medical	services.	Therefore,	critical	illness	
and	medical	riders	are	popular	additions	
to	life	insurance	policies.

Traditionally	Asians	would	have	relied	
on	their	children	to	provide	for	them	in	their	
retirement,	but	increasingly	people	are	
making	their	own	financial	provisions	and	
life	insurance	policies	are	a	popular	part	
of	a	retirement	plan.

Once	the	savings	and	protection	

solutions	are	in	place,	there	is	the	
opportunity	to	invest.	Single	premium	
insurance	policies	are	also	important	in	more	
developed	markets	and	it	is	also	likely	that	
customers	will	increasingly	seek	access	to	
different	asset	classes	through	mutual	funds	
as	their	wealth	grows	and		their	financial	
needs	become	more	sophisticated.	

Share of medical expenses paid
out-of-pocket6, 2011 (%)

60

59

56 56

50

42

35 35 33 31

11

9

S
U

K
U

16

n
a
p
a
J

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i
l
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P

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C

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Strategic reportOur businesses and their performance Prudential plc Annual Report 2013 
	
22

Our businesses and their performance continued

Our markets

UAE

India

Korea

Japan

China

Taiwan

Hong Kong

Vietnam

Thailand

Cambodia

Philippines

Malaysia
Singapore

Indonesia

  Evolving regulatory environment

Each	Asian	market	has	evolved	its	own	
regulatory	regime	depending	on	the	
heritage	of	the	industry,	experiences	and	
developmental	priorities.

Regulators	across	the	region	are	generally	

keen	to	promote	the	growth	of	the	life	
insurance	industry,	as	they	appreciate	the	
social	utility	of	providing	financial	security	
to	individuals	and	the	way	insurers	channel	
unproductive	cash	savings	into	long-term	
investments	in	the	economy.	However,	they	
are	imposing	higher	standards	on	the	industry	
and	monitoring	compliance	more	actively,	
with	increasing	focus	on	the	quality	of	advice	
distributors	provide	and	the	suitability	of	the	
products	offered.	Although	assessments	of	
solvency	can	vary	considerably	market	by	
market,	there	is	increasing	convergence	on	
risk-based	calculations.

What we do and how we do it

Although	Prudential	has	been	operating	in	
Asia	for	almost	90	years,	we	began	building	
our	business	in	earnest	in	1994	with	the	
establishment	of	Prudential	Corporation	
Asia.	Since	then	Prudential	Corporation	
Asia	has	entered	new	markets,	added	
considerable	agency	scale	and	launched	
bank	distribution,	developed	product	
capabilities	–	particularly	unit-linked	–	and	
built	a	customer-centric	brand	anchored	
on	the	tag	line	‘Always	Listening,	Always	
Understanding’.	

Today	Prudential	Corporation	Asia	is	
focused	on	leveraging	this	platform	to	grow	
in	a	disciplined	way	for	the	benefit	of	our	
customers,	shareholders	and	communities.	

Success	is	defined	by	metrics	that	ensure	
we	deliver	both	volume	and	value.

Market participation
Each	market	is	unique	and	our	overarching	
regional	strategy	is	very	specifically	tailored	
to	opportunities	that	reflect	the	many	
differences	in	each	country,	including	its	
stage	of	economic	development,	cultural	
preferences,	regulation,	the	competitive	
landscape	and	our	own	risk	appetite.

Markets	with	highly	attractive	economic	
and	demographic	characteristics	represent	
the	greatest	potential	for	us,	which	at	present	
we	collectively	term	the	‘sweet	spot’.	This	
comprises	Indonesia,	Hong	Kong,	Singapore,	
Malaysia,	Vietnam,	Thailand	and	the	
Philippines.	We	have	strong	market	positions	
in	all	of	them,	including	five	countries	where	
we	have	the	leading	market	share.

The	life	insurance	markets	in	India	and	
China,	while	attractive	in	terms	of	scale,	are	
more	challenging	for	non-domestic	life	
insurers	to	participate	in.	Working	within	
these	constraints,	Prudential	Corporation	Asia	
has	two	joint	ventures	with	leading	market	
shares	in	these	countries	and	is	very	well	
placed	as	these	markets	continue	to	develop.	
Since	2008	we	have	de-emphasised	
Korea	and	Taiwan,	as	the	mass	life	insurance	
markets	are	currently	driven	by	product	and	
distribution	options	that	are	not	attractive	to	
us	and	consequently	we	have	concentrated	
on	developing	successful	niche	positions.	
In	2013	we	announced	our	intention	to	sell	
our	Japan	life	business,	subject	to	regulatory	
approvals.	However,	the	mutual	fund	
industries	in	these	markets	are	highly	

Key

  Our ‘sweet spot’ markets
  Other Asian markets

attractive	and,	through	Eastspring	
Investments,	we	are	able	to	take	advantage	
of	exciting	growth	opportunities.

We	also	continue	to	plan	for	the	longer	
term	by	selectively	investing	in	new	countries	
where	we	see	opportunities	based	on	positive	
demographic	trends.	In	Cambodia	our	new	
life	business	has	made	a	good	start	and	the	
relationship	with	our	distribution	partner	
ACLEDA	Bank	is	working	well.	We	have	also	
opened	a	representative	office	in	Myanmar.

Life insurance distribution
Prudential	Corporation	Asia	is	well	positioned	
in	terms	of	its	scale	and	diversity	of	
distribution.	Almost	460,000	agents	produce	
around	60	per	cent	of	sales	and	the	remaining	
40	per	cent	comes	mainly	from	partnership	
distribution	agreements	that	include	access	
to	15,700	active	bank	branches	throughout	
the	region.	At	the	core	of	our	distribution	
model	is	our	appreciation	of	the	importance	
of	face-to-face	interaction	and	the	need	to	
provide	customers	with	high	quality	advice.
Our	success	with	agency	is	driven	by	a	
relentless	focus	on	quality	and	professionalism,	
starting	with	the	initial	recruitment	and	
training.	We	actively	manage	agency	activity	
(excluding	India,	up	33	per	cent	since	2009)	
and	agency	productivity	(excluding	India,	
up	13	per	cent	per	annum	since	2009).
We	have	exclusive	distribution	
agreements	with	a	number	of	banks	
including	Standard	Chartered	Bank	and	
UOB.	In	2013,	we	also	added	Thanachart	
Bank,	significantly	increasing	our	
distribution	reach	in	Thailand.	Success	in	
bancassurance	depends	on	the	ability	to	

Prudential plc Annual Report 2013 Strategic report	
23

Our ‘sweet spot’ markets

Indonesia (1) 

Singapore (1) 

Hong Kong (4) 

Malaysia (1) 

Unmatched platform with 
scale and geographic reach
B	 327	agency	offices	in	137	cities
B	 	62	per	cent	of	industry’s	

licensed	agents	

B	 	Hi-tech	agency	training	

and	licensing

B	 	‘All-in-one’	product	solution	

combines	protection,	
investment	and	savings

B	 	Conventional	and	
Takaful	options

Professional agency 
complemented by a unique 
range of bank partners
B	 	Full	year	2013	saw	active	
agency	numbers	increase	
by	9	per	cent	and	productivity	
increase	by	10	per	cent

B	 	Fast	growing	bancassurance	
with	Standard	Chartered	
Bank,	UOB	and	Maybank
B	 	Market	leading	Prushield	
product	drives	customer	
acquisition

B	 	Value-added	services	such	
as	‘PRUhospital friend’

B	 	Expanding	high	net	
worth	segment	

Resilient distribution 
platform
B	 	Leading	insurer	with	scale	in	
agency	and	bank	distribution
B	 	Full	year	2013	saw	5	per	cent	
increase	in	active	manpower	
and	a	30	per	cent	increase	
in	productivity

B	 	Successful	partnership	with	
Standard	Chartered	Bank	
now	in	16th	year

B	 	Product	innovations	drive	
new	customer	acquisition	
and	repeat	sales

Well positioned to capture 
emerging opportunity in 
Bumi segment
B	 	42	per	cent	of	industry’s	

Bumi	agents	

B	 	Pioneer	in	linked	policies	
with	riders	for	flexible	
savings	and	protection
B	 	26	per	cent7	market	share	

of	Takaful	(Sharia	compliant)	
life	business

Philippines (1) 

Vietnam (1) 

Thailand (9) 

Rapidly scaling up 
distribution
B	 	More	than	doubled	agency	
size	in	less	than	two	years
B	 Expanding	across	country
B	 	Improving	efficiency	

–	80	per	cent	of	policies	now	
processed	‘straight	through’

B	 	Market	leader	in	linked	
with	protection	policies

Long-term industry leader
B	 	Industry	number	one	

since	2007

B	 	32	per	cent	of	industry’s	
agents;	productivity	
increased	by	16	per	cent	
in	full	year	2013	

B	 	Building	bancassurance:	
eight	partners	and	access	
to	260	branches

Excellent bancassurance 
platform
B	 	Access	to	over	800	

branches	nationwide
B	 	Rapid	activation	of	new	

partnership	with	
Thanachart	Bank	

B	 	Launched	15	new	products	
on	first	day	of	partnership

( )  Prudential’s rank in insurance 
market by new business APE. 
Based on formal (competitors’ 
results releases, local regulators, 
insurance associations) and 
informal (industry exchange) 
market share data. Thailand 
market position and market 
share are post-acquisition of 
Thanachart Life.

Strategic reportOur businesses and their performance Prudential plc Annual Report 201324

Our businesses and their performance continued

Cha-Ching –  
money-smart kids
A financial literacy programme that 
includes three-minute cartoons 
to teach children four key money 
management concepts: earn, save, 
spend and donate.
B	 	Developed	with	world-leading	
experts	(Dr	Alice	Wilder	PhD	
and	Turner	Broadcasting)

B	 	One	of	Cartoon	Network’s	highest	

rated	shows	in	Asia

B	 60+	million	page	views	on	website
B	 	Takes	the	dialogue	to	children	aged	
seven	to	12,	engages	entire	family

B	 	Over	70,000	children	have	
participated	in	school	
engagement	programmes

	 activate	relationships	quickly	and	focus	
on	long-term	customer	solutions	through	
in-branch,	face-to-face	advice-based	selling.

Products
Our	product	portfolio	is	centred	on	providing	
a	robust	financial	safety	net	to	customers	at	
a	reasonable	price.	The	product	mix	reflects	
this	with	around	one	third	of	premiums	
directed	to	health	and	protection	products,	
one	third	to	unit-linked	products	and	one	
third	to	participating	products.	This	profile	
shows	that	we	are	de-risking	our	customers’	
lives	while	also	de-risking	the	business	from	
the	shareholders’	perspective.

Over	90	per	cent	of	our	new	business	

is	regular	premium.

Customers 
Prudential	Corporation	Asia	has	over	
12	million	life	insurance	customers	and	
19	million	in-force	policies.	We	actively	
manage	customer	satisfaction	levels	across	
multiple	indicators,	but	key	statistics	are	the	
numbers	of	customers	who	keep	their	policies	
(our	retention	rate	is	93	per	cent),	and	the	
number	of	customers	who	buy	more	policies	
from	us	(in	2013,	40	per	cent	of	APE	sales	
were	from	existing	customers).	This	reflects	
the	success	of	our	advice-driven	approach	
and	shows	that	customers	appreciate	the	
value	of	the	products	we	provide.

Innovations	in	service	are	also	important	to	
customer	satisfaction.	Some	are	technology	
based	such	as	e-submissions	and	automated	
underwriting,	but	another	key	component	
is	innovation	with	the	human	touch	such	as	
Indonesia’s	PRUhospital friend.

Asset management
Eastspring	Investments,	Prudential’s	asset	
management	business	in	Asia,	manages	
investments	for	Prudential’s	Asia,	UK	and	
US	life	companies	and	also	has	a	broad	
base	of	third-party	retail	and	institutional	
clients.	It	has	extended	distribution	reach	
to	the	US	and	Europe.	

Eastspring	Investments	was	awarded	
the	‘Best	Asset	Management	Company	of	
the	Year	–	South-east	Asia’	at	The	Asset	
Triple	A	Investor	and	Fund	Management	
Awards	2013.	Eastspring	Investments	also	
received	multiple	accolades	for	its	
investment	capabilities,	including	five	fund	
managers	across	four	markets	rated	as	
top	10	‘2013	Most	Astute	Investors	in	Asian	
currency	bonds’	by	The	Asset	Benchmark	
Research;	and	the	business	in	Malaysia	was	
named	‘Best	Group	in	Equity’	by	‘The	Edge	
Lipper	Malaysia	Fund	Awards	2014’.	

Corporate social 
responsibility activities
Prudential	is	a	committed	member	of	the	
communities	where	we	operate	and	through	
the	Prudence	Foundation,	we	drive	social	
responsibility	activities,	with	a	focus	on	
providing	disaster	relief,	promoting	financial	
literacy,	and	children’s	education.	

During	2013,	Prudential	extended	its	
highly	successful	children’s	financial	literacy	
programme,	‘Cha-Ching’;	for	example,	this	
has	now	been	adopted	in	the	Philippines	as	
part	of	the	school	curriculum.

In	April	2013,	the	Prudence	Foundation	

announced	a	series	of	four	multi-country	
programmes	in	partnership	with	Save	the	

Children	and	Plan	International	with	two	
main	objectives:	to	enable	communities	
to	better	cope	with	disasters,	and	to	help	
children	receive	a	better	start	to	their	
education	through	the	First	Read	initiative.	
More	than	170,000	people	in	Cambodia,	
Indonesia,	the	Philippines,	Thailand	and	
Vietnam	are	expected	to	benefit	from	these	
programmes	over	a	three-year	period.	
In	November	2013,	the	Philippines	
suffered	one	of	the	worst	disasters	in	its	
history,	Typhoon	Haiyan.	Prudential	has	
mobilised	resources	and	committed	to	
provide	US$2	million	(£1.25	million)	to	the	
immediate	disaster	relief	and	longer-term	
community	rebuilding	efforts.	

Notes
1   The comparative results have been adjusted 
from those previously published for the 
retrospective application of the new and 
amended accounting standards. In addition, 
following its reclassification as held for sale at 
31 December 2013, operating results exclude the 
result of the Japan life insurance business. 
Comparatives have been retrospectively 
adjusted on a comparable basis.

2   Excluding the 2012 one-off gain of £51 million 
from the sale of Group’s holding in China Life 
Insurance Company in Taiwan.

3   Prudential estimates based on IMF data 

– October 2013. 

4   Source: The emerging middle class in 

5 

developing countries, Homi Kharas – Brookings 
Institute (March 2010). Prudential estimates.
Source: UN Department of Economic and Social 
Affairs / Population Division. World Population 
to 2030. Prudential estimates.

6   World Health Organisation – Global Healthy 

Expenditure Database (2011). For Hong Kong – 
Food and Health Bureau, Government of Hong 
Kong (2010). For Taiwan – data as of year 2006.

7   As at 30 September 2013.

Prudential plc Annual Report 2013 Strategic reportUnited States:  
build on strength

Our strategy and operating principles

U

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build o

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Balanced 
metrics and 
disclosures 

e

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Focus on 
customers &
distribution 

Disciplined
capital
allocation

m:
o

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fo cus

U n it e

Proactive risk 
management 

Asia:
acceler a t e

A

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ment:

25

Prudential’s strategy of ‘build on 
strength’ in the US is well established 
and continues to focus on:
B	 	Capitalising	on	the	‘baby-boomer’	

retirement	opportunities;

B	 	Maintaining	a	balanced	product	suite	
throughout	the	economic	cycle;
B	 	Streamlining	operating	platforms,	

driving	further	operational	
efficiencies;	and

B	 	Conservative,	economic-based	

approach	to	pricing	and	
risk	management.

 ‘Jackson’s strategy remains 
focused on providing value 
to its customers and driving 
shareholder value while 
operating within a conservative 
risk management framework. 
This approach has enabled us 
to successfully navigate the 
significant macroeconomic and 
financial market challenges of 
the last six years and ensured 
a continuation of our strong 
performance in 2013.’

Mike Wells
President and Chief Executive Officer

Performance highlights

New business profit

IFRS operating profit1

£1,086m

£1,302m

£761m

£815m

£873m

£664m

£1,003m

£750m

£675m

£485m

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

Net cash remittances

Growth in statutory admitted assets

£122m*

£200m

£294m

£249m

US$
170.9bn

US$
142.8bn

US$
97.5bn

US$
107.6bn

US$
81.0bn

£80m

£39m
2009
2011
2010
* One-off release of excess surplus

2012

2013

2009

2010

2011

2012

2013

To find out more about Jackson www.jackson.com

Strategic reportOur businesses and their performance Prudential plc Annual Report 2013 
26

Performance highlights
B	 	Cash	remittance	of	£294	million	exceeded	
2013	cash	objective	of	£260	million

B	 	Continued	strong	returns	on	

shareholder	capital	across	all	key	
financial	metrics

B	 	Elite	Access	sales	of	£2,585	million	

(US$4,045	million)	in	first	full	year	after	
launch,	making	Jackson	the	most	
successful	player	in	the	non-guarantee	
variable	annuity	market

B	 	Successfully	managed	sales	of	variable	
annuities	with	guarantees	in	line	with	
risk	appetite

B	 	Successfully	integrated	REALIC	

including	achievement	of	financial	targets

B	 	Awarded	‘World	Class	Certification’	by	
Service	Quality	Measurement	Group	
and	‘Highest	Customer	Satisfaction	by	
Industry’	award	–	the	eighth	consecutive	
year	of	recognition	for	customer	service	
performance	in	these	two	categories

Market overview 

‘Baby-boomer’ retirement 
opportunities 
The	United	States	is	the	world’s	largest	
retirement	savings	market	with	total	assets	
in	the	annuity	sector	of	over	US$2.5	trillion2.	
Each	year,	many	of	the	77	million	‘baby-
boomers’	reach	retirement	age,	which	is	
triggering	a	shift	from	savings	accumulation	
to	retirement	income	generation	of	more	
than	US$10	trillion3	of	accumulated	wealth	
over	the	next	decade.	This	demographic	
transition	constitutes	a	significant	
opportunity	for	those	companies	that	are	

able	to	provide	the	‘baby-boomers’	with	
long-term	retirement	solutions.	

US economic environment
In	2013,	the	US	economy	began	to	see	
early	signs	of	improvements,	with	
unemployment	rates	steadily	decreasing,	
and	the	housing	market	continuing	to	show	
signs	of	recovery.	Reflecting	this,	the	S&P	
500	Index	rose	30	per	cent,	its	best	
performance	since	a	31	per	cent	jump	
in	1997,	and	longer-dated	Treasury	yields	
also	began	to	climb	in	2013	ahead	of	the	
reduction	in	the	Federal	Reserve’s	
quantitative	easing	programme.	While	
interest	rates	remained	well	below	
historical	averages	at	year	end,	an	upward	
move	in	Treasury	yields,	if	sustained,	would	
be	beneficial	to	the	financial	performance	
of	the	US	insurance	industry.	

Competitive landscape 
We	continue	to	see	significant	shifts	in	
market	share	amongst	the	larger	annuity	
participants.	Jackson’s	market	share	of	
annuities	with	living	benefits	has	remained	
relatively	steady,	while	some	larger	players	
have	consciously	pulled	back	and	others	
are	now	re-entering	the	market.	We	have	
also	seen	a	general	trend	of	product	
changes	in	this	market	that	have	reduced	
investment	flexibility	and/or	increased	fees	
for	optional	benefits.	Several	insurers	with	
challenging	legacy	blocks	of	variable	
annuity	business	continue	to	implement	
policy	changes	to	help	mitigate	the	risk	of	
their	back	book	of	business,	including	fee	
increases	on	older	benefits,	changes	to	
the	availability	of	investment	options,	
subsequent	premium	restrictions	on	
in-force	contracts	and	buy	back	offers	
to	their	existing	policyholders.	Despite	

positive	demographic	trends,	these	
activities	have	the	potential	to	lead	to	
overall	contraction	in	the	industry,	and	
likely	further	market	share	adjustments,	
as	customers	and	distributors	seek	insurers	
that	offer	consistency,	stability	and	
financial	strength.	

Regulatory environment
The	financial	services	industry	continues	
to	deal	with	a	multitude	of	emerging	
regulatory	initiatives	in	response	to	the	
financial	crisis.	Many	of	these	broader	
financial	services	initiatives	specifically	
impact	the	insurance	industry.	Within	the	
insurance	industry,	we	are	seeing	evolving	
supervisory	structures,	new	global	group	
supervision	standards,	focus	on	the	
reduction	of	systemic	risk,	and	amplified	
focus	on	enterprise	risk	management	as	well	
as	initiatives	in	the	area	of	financial	reporting.	
While	discussions	are	clearly	still	under	way	
across	many	initiatives,	this	is	resulting	in	
significant	resources	being	expended	across	
the	industry.	Finding	the	appropriate	path	
through	all	of	the	regulatory	changes	clearly	
remains	a	challenge.

What we do and how we do it

Jackson’s	long-term	strategy	consists	of	
capitalising	on	the	profitable	growth	
opportunities	created	by	the	demands	for	
retirement	income	products	due	to	the	
demographic	transitions	within	the	world’s	
largest	retirement	market.	Jackson	takes	a	
disciplined	approach	to	this	opportunity	
by	leveraging	its	distinctive	distribution	
capabilities	and	asset	liability	management	
expertise	to	offer	prudently	priced	annuity	
products	aligned	with	our	risk	appetite.	We	
continue	to	see	strong	consumer	demand	
for	our	products	and	will	continue	to	drive	
product	innovation	as	a	way	of	meeting	
the	needs	of	customers	and	generating	
shareholder	value.	With	a	long-term	focus	
on	balancing	the	needs	of	multiple	
stakeholders,	Jackson	has	forged	a	solid	
reputation	among	advisers	for	financial	
stability,	innovative	products	and	market	
leading	wholesale	support.	Our	relentless	
pursuit	of	excellence	has	earned	us	a	
leading	position	within	the	industry.

Product suite
Jackson	develops	and	distributes	products	
that	address	the	retirement	needs	of	our	
customers	through	various	market	cycles.	
These	include	variable	annuities,	fixed	
annuities,	fixed	index	annuities,	and	
separately	managed	accounts.	As	would	
be	expected	in	the	current,	historically	low	
interest	rate	environment,	variable	
annuities	continue	to	outsell	fixed	rate	
products.	The	main	attraction	of	a	variable	
annuity	product	is	the	optional	lifetime	
guarantee	where	customers	can	access	
a	stream	of	payments	with	downside	

Prudential plc Annual Report 2013 Strategic reportOur businesses and their performance continued27

High-quality	information	technology	
systems	are	critical	for	providing	award-
winning	customer	service.	We	leverage	
technology	to	minimise	processing	errors	
and	reduce	the	time	required	to	process	
new	business	and	commissions.	The	
flexibility	of	our	information	technology	
systems	contributes	to	our	ability	to	
manufacture,	distribute	and	service	
an	unbundled	product	design	unique	
to	the	industry.	

This	focus	on	our	operational	platforms,	

and	the	efficiencies	achieved	as	a	result,	
has	provided	us	with	among	the	lowest	
general	and	administration	expense	to	
asset	ratio	relative	to	competitors.	

Disciplined approach
Jackson	operates	within	a	well-defined	
risk	framework	aligned	with	the	overall	
Prudential	Group	risk	appetite.	The	type	
and	number	of	products	we	sell	remains	
balanced	with	the	acceptance	of	risks	we	
retain.	Our	conservative	and	disciplined	
economic	approach	to	pricing	is	designed	
to	achieve	both	adequate	returns	on	our	
products	and	sufficient	resources	to	
support	our	hedging	programme.

Our	hedge	philosophy	has	not	changed	

in	2013.	Jackson	is	able	to	aggregate	
financial	risks	across	the	company,	obtain	
a	unified	view	of	our	risk	positions,	and	
actively	manage	net	risks	through	
economically-based	hedging	programmes.	
A	key	element	of	our	core	strategy	is	to	
protect	the	company	from	severe	economic	
scenarios	while	maintaining	adequate	
regulatory	capital.	We	benefit	from	the	fact	
that	the	competitive	environment	continues	
to	favour	companies	with	good	financial	
strength	ratings	and	a	strong	track	record	
of	financial	discipline,	both	key	elements	
of	our	long-term	strategy.	

the	purchase	of	Reassure	America	Life	
Insurance	Company	(REALIC)	has	
contributed	significantly,	to	shape	
Jackson’s	earnings	while	helping	to	
diversify	Jackson’s	overall	risk	profile.	
We	continue	to	proactively	balance	
value,	volume,	capital	and	balance	sheet	
strength	across	our	suite	of	product	
offerings	which	allows	us	to	compete	
effectively	throughout	the	economic	cycle.	

Distribution capabilities
Our	distribution	teams	set	us	apart	from	
our	competitors	within	the	markets	in	
which	we	compete.	Jackson’s	wholesaling	
force	is	the	largest	in	the	industry,	
supporting	thousands	of	advisers	across	
multiple	channels	and	distribution	outlets.	
Our	wholesalers	provide	extensive	training	
to	these	advisers	and	in	2013	focused	
training	efforts	around	its	newest	product,	
Elite	Access,	with	a	total	of	374	Elite	Access	
meetings	and	over	10,000	advisers	in	
attendance.	Training	topics	included	
alternative	investments,	economic	updates	
and	tax	and	trusts	education.	

National	Planning	Holdings,	an	affiliate	

of	Jackson,	is	the	seventh5	largest	
independent	broker-dealer	network	in	the	
country.	Leveraging	the	collective	strength	
of	the	four	broker-dealers	within	the	
network,	National	Planning	Holdings	
is	able	to	meet	the	specific	needs	of	three	
key	distribution	channels:	independent	
representatives,	financial	institutions,	
and	tax	and	accounting	professionals.	
We	offer	registered	representatives	and	
investment	advisers	access	to	industry-
leading	mutual	fund/asset	management	
companies,	insurance	carriers,	and	to	
thousands	of	brokerage	products.	National	
Planning	Holdings	provides	significant	
benefits	for	Jackson	by	being	an	outlet	
for	Jackson	products	and	providing	
market	intelligence.

Curian	is	Jackson’s	retail	asset	

management	arm,	distributing	investment	
solutions	which	include	separate	accounts,	
mutual	funds,	mutual	fund	wraps	and	
exchange	traded	funds	through	an	online	
platform.	Curian	gives	financial	advisers	
efficient	access	to	a	broad	range	of	
investment	solutions	that	are	developed	
with	institutional-level	investment	manager	
due	diligence,	portfolio	construction	and	
asset	allocation	resources.	

Operational efficiencies
We	support	our	industry-leading	
distribution	teams	with	award-winning	
customer	service.	Jackson	was	awarded	by	
Service	Quality	Measurement	Group,	Inc.	
‘World	Class	Certification’	in	customer	
satisfaction	and	received	the	‘Highest	
Customer	Satisfaction	by	Industry’	award,	
achieving	the	top	rating	for	the	financial	
industry,	for	the	eighth	consecutive	year.	

Notes
1  Comparatives adjusted for retrospective 

application of the accounting policy change for 
deferred acquisition costs implemented in 2012.

2  According to LIMRA, US Individual Annuities 

Survey Participant’s Report Q3 2013.
Source: US Census Bureau.

3 
4  Based on total annuity sales, LIMRA, US 

5 

Individual Annuities Survey Participant’s 
Report Q3 2013.
Investment News Broker-Dealer Rankings –  
April 2013 (as reported at the 2013 Investor 
Conference).

protection	while	still	being	able	to	invest	
in	a	broad	range	of	assets,	as	well	as	the	
benefit	of	tax	deferral	on	the	investment	
growth	within	the	product.	The	breadth	
of	our	product	offering,	strength	of	our	
distribution	relationships,	and	our	ability	
to	maintain	financial	stability	through	the	
crisis	and	remain	as	a	consistent	presence	
within	the	market,	have	resulted	in	Jackson	
being	the	number	one4	writer	of	variable	
annuities	in	the	US.

Additionally,	Jackson	developed	

and	launched	Elite	Access	in	March	2012.	
Elite	Access	is	a	variable	annuity	without	
guarantees,	offering	customers	tax	
deferred	growth	and	access	to	a	wide	
range	of	alternative	investments.	In	less	
than	two	years	after	its	launch,	Elite	Access	
is	the	eighth	best-selling	variable	annuity	
product	in	the	US.	As	of	third	quarter	of	
2013,	Jackson	offers	three	of	the	top	10	
best-selling	variable	annuity	products	
across	the	industry.

The	success	of	Elite	Access	has	helped	
increase	the	diversification	of	our	product	
mix	with	31	per	cent	(2012:	17	per	cent)	
of	our	2013	variable	annuities	sales	not	
featuring	living	benefit	guarantees.	As	a	
percentage	of	total	sales,	variable	annuities	
with	living	benefit	guarantees	are	at	their	
lowest	since	2008.

While	sales	of	fixed	annuities	and	fixed	
index	annuities	have	been	lower	recently	
in	line	with	the	market,	they	still	make	up	
a	significant	portion	of	our	balance	sheet	
and	earnings.	Jackson	stopped	selling	life	
insurance	products	in	2012;	however,	we	
continue	to	look	for	opportunistic	‘bolt	on’	
acquisitions	to	diversify	our	earnings	and	
balance	sheet	risks	further.	Most	recently,	

Variable annuity sales (US$bn)

19.7
3.4

16.3

20.9
6.4

14.5

2012

2013

Without living benefits
With living benefits

Elite access sales (US$m)

+201%
4,045

1,345

2012

2013

Strategic reportOur businesses and their performance Prudential plc Annual Report 201328

United Kingdom:  
focus

Our strategy and operating principles

Asia:
acceler a t e

A

s

s

e

t

m

o

a

p

t
i

n

a

m

g

e

is

e

ment:

U

nite
build o

d S

n s

t

a

t

r

t

e

Balanced 
metrics and 
disclosures 

e

s

n

:

g

t

h

Focus on 
customers &
distribution 

Disciplined
capital
allocation

m:
o

d Kingd
fo cus

U n i t e

Proactive risk 
management 

The strategy in the UK business 
continues to be one of ‘focus’:
B	 	Selective	participation;
B	 Capital	discipline;
B	 Sustainable	cash	generation;	
B	 	Delivering	value	through	cost	and	
persistency	management;	and

B	 	Provision	of	market	leading	with-profits	
investment	returns	to	our	customers.

 ‘Our ability to deliver value to our 
customers and the resulting 
market franchise served us well 
in 2013 where, despite the impact 
of regulatory changes, retail new 
business profit was resilient, 
cash generation increased and 
our strong capital position was 
maintained.’

Performance highlights

New business profit

IFRS operating profit

£365m
£108m

£257m

£313m
£39m
£274m

£297m
£30m
£267m

£260m
£29m
£231m

£657m
£657m

£719m
£63m
£656m

£723m

£23m

£736m

£735m

£31m

£25m

£700m

£705m

£710m

£230m
£7m

£223m

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

Jackie Hunt
Chief Executive Officer

Wholesale
Retail

Wholesale
Retail

Net cash remittances

Inherited estate

£150m*

£120m*

£284m

£300m

£297m

£313m

£355m

£6.4bn

£6.8bn

£7.0bn

£6.1bn

£8.0bn

2009
2011
2010
* One-off release of excess surplus

2012

2013

2009

2010

2011

2012

2013

To find out more about Prudential UK & Europe www.pru.co.uk

Prudential plc Annual Report 2013 Strategic reportOur businesses and their performance 
29

Performance highlights
B	 	2013	cash	objective	of	£350	million	

achieved	

B	 	Two	‘Five	Star’	ratings	for	excellent	

service1,	achieved	for	third	
consecutive	year

B	 	Winner	of	the	Company		

of	the	Year	award2

B	 	Robust	performance	despite	
significant	regulatory	change

B	 	Diversified	distribution	model	focusing	
on	intermediaries,	Prudential	Financial	
Planning	(our	direct	advice	service)	
and	individual	customers	via	mail,	email	
and	telephone

B	 	Continued	strong	performance	of	

with-profits

B	 	Launch	of	Prudential	Polska	–	
12	branches	and	481	financial	
planning	consultants

Market overview

The changing face of saving in the UK
The	UK	market	is	characterised	by	an	ageing	
population	and	a	concentration	of	wealth	in	
the	50+	age	group,	many	of	whom	have	built	
up	substantial	pension	funds	in	employer-

Ageing population with 57 per cent of liquid assets held by over-55s

Old age dependency ratio (%) 3,4

Liquid assets5,6 by age, total c£1tn

55

53

49 51

45

40

37

35

31

30 31

32

18-54

55+

5
9
9
1

0
0
0
2

5
0
0
2

0
1
0
2

5
1
0
2

0
2
0
2

5
2
0
2

0
3
0
2

5
3
0
2

0
4
0
2

5
4
0
2

0
5
0
2

sponsored	schemes	and	require	help	to	
convert	their	wealth	into	sustainable	lifetime	
income.	In	contrast,	the	next	generation	of	
savers	is	typically	under-funded	as	the	
responsibility	for	retirement	provision	has	
shifted	substantially	away	from	government	
and	employers,	and	towards	the	individual.	
These	customers,	and	helping	them	
accumulate	savings,	constitutes	a	significant	
opportunity	for	long-term	savings	and	
retirement	income	providers	at	a	time	when	
the	ability	of	the	state	to	intervene	is	
significantly	diminished.

In	the	UK	we	focus	on	those	areas	of	the	
market	where	we	are	able	to	bring	superior	
value	to	our	customers	and	where	we	enjoy	
a	competitive	advantage,	primarily	in	
with-profits	and	annuities.	

The changing regulatory landscape
The	UK	life	and	pensions	industry	has	
undergone	considerable	regulatory	and	
market	change	in	2013,	with	the	
appointment	of	two	new	industry	
regulatory	bodies,	the	phasing	in	of	
auto-enrolment	for	company	pensions	and	
the	introduction	of	the	ABI	Code	on	
Retirement	Choices.	The	implementation	
of	the	recommendations	of	the	Retail	
Distribution	Review	has	changed	the	
distribution	landscape	and	providers,	
distributors,	advisers	and	their	clients	
continue	to	adjust	to	the	new	environment.	
The	Financial	Conduct	Authority’s	
Thematic	Review	into	the	UK	annuity	
market,	which	ran	throughout	2013,	
concluded	in	February	2014	with	the	
announcement	that	it	was	launching	a	
further	study	to	examine	competition	and	
choice	in	the	retirement	income	market	as	a	
whole.	We	continue	to	support	both	
regulatory	and	other	initiatives	to	improve	
consumer	experience	and	outcomes.

These	new	developments	represent	major	
changes	to	the	way	business	is	conducted	in	a	
number	of	areas	of	the	markets	in	which	we	
operate	in	the	UK,	and	impact	not	only	
insurance	and	investments	providers,	but	also	
distributors	and	consumers.	

What we do and how we do it

Valuable customer franchise
With	a	pedigree	stretching	back	over	more	
than	165	years	the	Prudential	UK	business	
has	built	the	foundation	of	the	Group’s	
iconic	brand	and	its	cash,	capital	and	credit	
ratings	performance.	Our	approach	in	the	
UK	is	driven	by	a	focus	on	providing	
long-term	value	to	our	customers	based	on	
our	longevity	and	experience,	multi-asset	
investment	capabilities	and	our	financial	

Strategic reportOur businesses and their performance Prudential plc Annual Report 2013	
30

	 strength.	Our	long-standing	trusted	

brand	favourably	positions	us	to	help	
risk-averse	customers	save	with	confidence	
and	then	to	translate	their	accumulated	
wealth	into	dependable	retirement	income,	
through	our	range	of	market	leading	
with-profits	and	annuity	products.	Our	
strong	brand	franchise	has	also	been	central	
to	our	successful	health	and	protection	
associates	–	PruHealth	and	PruProtect.
We	continue	to	focus	on	meeting	

customer	needs:
 — Offering	a	range	of	ways	to	do	business	
with	us	through	intermediaries,	through	
our	Prudential	Financial	Planning	partners	
providing	advice	to	customers	in	their	
homes,	or	by	telephone	and	internet;	
 — Innovative	products	such	as	our	Income	
Choice	Annuity	which	provides	an	
alternative	to	the	traditional	fixed	income	
annuity	and	is	especially	attractive	in	a	
low-interest	rate	environment;	

 — Our	market	leading	PruFund	investment	
range	with	optional	guarantees	to	suit	
customers’	attitude	to	risk;	and
 — Continuing	to	improve	our	service	

year-on-year	for	both	customers	and	
intermediaries.	Prudential	UK’s	focus	on	
continuing	to	deliver	excellent	customer	
service	was	recognised	at	the	2013	
Financial	Adviser	Service	Awards,	where	
we	retained	our	two	5-Star	ratings	in	the	
Life	&	Pensions	and	Investment	categories.

Strong product capability
Prudential	is	a	leader	in	its	chosen	markets,	
benefiting	from	a	strong	investment	track	
record,	a	financially	strong	with-profits	
fund	and	a	recognised	reputation	for	
developing	innovative	products	such	as	
PruFund	and	Income	Choice	Annuity.	

We	have	a	competitive	advantage	in	

with-profits	and	we	are	confident	that	
demand	will	remain	strong	as	customers	
continue	to	seek	products	which	mitigate	the	
volatility	of	the	market,	while	still	providing	a	
steady	return	over	the	medium	to	long	term.	
We	have	a	well-established	individual	
annuity	business,	sourced	from	maturing	
pension	policy	customers.	The	strength	of	
our	with-profits	proposition	also	continues	to	
drive	good	external	demand	for	our	Income	
Choice	Annuity,	which	offers	customers	
relatively	attractive	returns	in	the	current	
sustained	low	interest	rate	environment,	
with	the	potential	for	income	growth.	
We	provide	a	comprehensive	range	
of	risk	managed	investments,	including	
with-profits	bonds	and	pensions,	which	
continue	to	outperform	competitors’	
propositions.	We	will	continue	to	develop	
our	with-profits	proposition,	enhancing	the	
range	of	investment	choices	available	to	
policyholders	and	developing	our	presence	
in	the	Individual	Savings	Account	market.	

With-profits fund outperforming competitors

5, 10 and 15 year gross cumulative 
return to end 20137

market,	where	the	added	complexity	and	
greater	focus	on	financial	strength	is	better	
suited	to	our	strengths.	

178%

119%

117%

89%

83%

130%

101%

130%

106%

106%

88%

15 years

10 years

67%

5 years
Prudential WP

15 years

10 years

5 years
FTSE 100 index

15 years

10 years

58%

5 years
Company A WP

15 years

10 years

59%

5 years
Company B WP

15 years

10 years

42%

5 years
Company C WP

In	addition	to	our	customers,	our	

shareholders	also	continue	to	benefit	from	
the	steady	performance	of	our	with-profits	
based	products	and	the	cash	they	generate.	
The	chart	above	shows	the	outperformance	
of	our	with-profit	funds	when	compared	to	
those	of	our	peers.	This	performance	has	
allowed	us	to	add	an	estimated	£2	billion	to	
with-profits	policies	in	the	year.	Policyholders	
will	typically	see	year-on-year	increases	of	
between	5	per	cent	and	8	per	cent	in	
accumulating	with-profits	policy	values	over	
the	past	year.

In	Corporate	Pensions,	we	continue	
to	focus	on	securing	new	members	and	
incremental	business	from	our	current	
portfolio	of	customers	and	on	additional	
voluntary	contribution	plans	within	the	
public	sector,	where	we	now	provide	
schemes	for	69	of	the	99	public	sector	
authorities	in	the	UK.

Prudential	has	a	solid	track	record	and	
the	core	capabilities	to	succeed	in	the	bulk	
annuity	marketplace.	Our	ability	to	develop	
structures	and	bespoke	solutions	puts	us	
at	a	distinct	competitive	advantage	to	
develop	our	participation	in	a	market	that	
has	around	£1	trillion	of	liabilities	where	
trustees	are	likely	to	be	keen	to	de-risk	
their	balance	sheets.

We	are	selective	in	the	transactions	
undertaken	based	on	strict	return	on	capital	
hurdle	rates.	Our	preferred	participation	
segment	is	at	the	large	premium	end	of	the	

Broad distribution
Prudential	has	developed	a	diversified	
distribution	model	focusing	both	on	
financial	advisers	and	the	individual	
customer	through	a	direct	non-advised	
channel	and	its	own	financial	planning	arm	
–	Prudential	Financial	Planning.	The	advent	
of	the	Retail	Distribution	Review	saw	a	
significant	structural	shift	away	from	the	
traditional	routes	to	market	such	as	
bancassurance,	which	when	combined	
with	a	20	per	cent	reduction	in	the	number	
of	financial	advisers	operating	in	the	UK8,	
has	resulted	in	lower	access	to	advice,	
particularly	for	customers	from	lower	
wealth	demographics.	We	prepared	well	
in	anticipation	of	these	changes	and	are	
strongly	placed	to	remain	a	key	and	active	
provider	in	our	chosen	markets,	with	our	
chosen	distribution	partners.

Our	direct	advice	channel,	Prudential	
Financial	Planning,	continues	to	establish	its	
presence,	focusing	primarily	on	the	financial	
planning	needs	of	our	existing	direct	
customer	base.	By	the	end	of	2013,	two	years	
from	launch,	adviser	numbers	reached	196.

Prudential	Polska,	our	new	life	

company,	opened	for	business	in	March	
2013.	Poland	is	one	of	Europe’s	fastest	
growing	economies	with	an	expanding	
middle	class.	Headquartered	in	Warsaw,	
the	business	now	has	12	branches	across	
the	country	and	481	financial	planning	
consultants.	The	agency	sales	network	will	
continue	to	be	rolled	out	to	more	major	
Polish	cities	and	towns	during	2014.

Prudential	UK	&	Europe	will	continue	to	
focus	on	its	core	strengths	of	with-profits	and	
annuities	while	utilising	its	highly	regarded	
brand	franchise	in	order	to	help	its	consumers	
transfer	their	accumulated	wealth	into	
dependable	retirement	income.	

Notes
1   Awarded in the Investment and Life and 

Pensions categories at the Financial Adviser 
Service Awards 2012 London.

2   Awarded at the 23rd annual Money Marketing 

Financial Services Awards 2013.

3   UN Population Statistics, Prudential analysis.
4   Old Age Dependency Ratio = (Population Above 

the Age of 65)/(Population within the age 
bracket of 15 to 64)*100.

5   HMRC UK Personal Wealth Statistics based on 

2008-2010 ONS Wealth and Asset Survey WAVE 
2, and ONS Population data statistics.

6   Liquid wealth consists of the wealth held in 
cash, banks, building societies or shares; the 
18 to 54 segment also includes liquid wealth 
not attributed to any particular age bracket.
7   Prudential, Financial Express. All figures to 
31 December 2013. The with-profits gross 
performance is gross of tax, charges and the 
effects of smoothing. Cumulative returns for 
company A, B and C have been calculated 
internally based on annual returns gathered 
from publicly available sources; these may differ 
from figures quoted by the company.

8   Financial Services Authority December 2011 

estimates and December 2012 figures.

Prudential plc Annual Report 2013 Strategic reportOur businesses and their performance continued31

Prudential has a strategy of optimising 
the value of M&G’s asset management 
capabilities by allowing the business to 
focus on the generation of superior 
long-term returns for investors.

Through	its	proven	ability	to	convert	
investment	performance	into	significant	
fund	flows,	M&G	is	able	to	increase	its	
exposure	to	rising	markets	and	so	maximise	
revenue	from	the	long-term	stock	of	funds	
under	management.

Asset management: 
optimise 

Our strategy and operating principles

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disclosures 

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Focus on 
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Disciplined
capital
allocation

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Proactive risk 
management 

Asia:
acceler a t e

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ment:

 ‘M&G’s objective is to produce 
superior long-term investment 
returns for its clients – 
individual and institutional 
investors – and its shareholder, 
the Prudential Group. It is 
the commercialisation of 
this investment performance 
through the acquisition of 
new fund flows that produces 
attractive profits and cashflow 
for the Prudential Group.’

Michael McLintock
Chief Executive Officer
M&G

The	pillars	of	M&G’s	business	that	support	
this	strategy	are:
B	 	People	–	an	environment	that	attracts,	
fosters	and	retains	talented	individuals;	

B	 	Performance	–	an	investment-led	

business	focused	on	the	delivery	of	
long-term	returns	through	active	
investment	management;

Performance highlights

M&G external net flows 

Institutional
Retail

£13.5bn
£6.0bn

£7.5bn

£9.1bn
£1.7bn
£7.4bn

£16.9bn
£9.0bn*

£9.5bn
£2.1bn
£7.4bn

£7.9bn

£4.4bn

£0.5bn
£3.9bn

B	 	Innovative	investment	ideas	which	

meet	client	needs	and	a	proven	ability	
to	convert	these	ideas	into	significant	
fund	flows;	and

B	 	Diversification	by	asset	class,	client	
type,	fund	and	investment	strategy	
and	country.

M&G European retail funds 
under management

£23.7bn

£14.4bn

£9.0bn

£8.2bn

£5.0bn

2010
2009
* Including £7.6 billion single mandate

2011

2012

2013

2009

2010

2011

2012

2013

Net cash remittances

IFRS operating profit1

£213m

£206m

£235m

£395m

£301m

£320m

£150m

£93m

£246m

£177m

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

To find out more about M&G www.mandg.com

Strategic reportOur businesses and their performance Prudential plc Annual Report 2013 
32

Performance highlights
B	 	Record	external	funds	under	
management	of	£126	billion

B	 	64	per	cent	growth	in	European	retail	

funds	to	£23.7	billion	under	management

B	 	Record	2013	profits	of	£395	million

B	 	Recognised	for	its	investment	

performance	with	numerous	awards,	
including	Real	Estate	Manager,	Fixed	
Income	Manager	and	Investment	
Manager	of	the	Year	at	both	the	
Financial	News	Awards	2013	and	
European	Pensions	Awards	2013

Market overview

The	European	asset	management	market	
is	the	second	largest	in	the	world	with	total	
assets	of	£5.8	trillion2.	Demand	for	asset	
management	services	is	expected	to	
continue	to	grow	as	governments	and	
employers	increasingly	pass	the	
responsibility	for	retirement	planning	and	
other	long-term	savings	to	individuals.	
Asset	managers	with	records	of	strong	
investment	performance	and	well-
regarded	brands	are	in	a	good	position	
to	attract	flows	of	new	money.

The	UK	asset	management	industry,	

M&G’s	core	market,	is	the	second2	
largest	national	market	in	the	world	with	
£770	billion3	of	assets	and	is	a	global	centre	
of	excellence	for	investment	management	
and	a	major	source	of	funding	for	the	
UK	economy.	

Across	its	chosen	markets,	M&G	serves	

the	needs	of	both	retail	and	institutional	
investors.	Retail	clients	favour	pooled	
funds	such	as	open-ended	investment	
companies	which	they	buy	directly	from	
M&G	or	more	typically	through	an	
intermediary	such	as	an	independent	
financial	adviser	or	discretionary	fund	
manager.	Institutional	clients,	such	as	
pension	funds	and	local	authorities,	invest	

in	multiple	ways,	from	segregated	
mandates	through	to	pooled	funds.	They	
are	often	attracted	to	investment	strategies	
originally	developed	by	M&G	for	
Prudential’s	long-term	insurance	funds.

As	in	previous	years,	M&G	has	a	strong	

pipeline	of	institutional	business	still	to	
fund.	Products	designed	to	help	fill	the	gap	
left	by	the	decline	in	long-term	commercial	
bank	loans	continue	to	attract	considerable	
interest,	while	opportunities	to	lend	to	
medium-sized	companies	and	
infrastructure	projects	are	improving.

Regulators	across	Europe	are	seeking	to	
improve	the	quality	of	investment	products	
and	advice,	mainly	by	bringing	greater	
transparency	to	the	industry.	In	the	UK	the	
Retail	Distribution	Review	has	led	to	clearer	
disclosure	of	investment	charges,	as	well	
as	ensuring	that	customers	rather	than	
providers	pay	for	advice	by	outlawing	
commissions	for	new	business.	The	full	
consequences	of	this	guidance,	which	is	
not	fully	effective	until	April	2014,	are	still	
unclear.	European	policymakers	are	
considering	similar	changes	and	some	
countries	have	already	followed	the	
UK’s	lead	on	commissions,	such	as	
The	Netherlands.

It	is	still	too	early	to	offer	a	definitive	
assessment	of	the	impact	of	the	Retail	
Distribution	Review,	although	we	do	
expect	more	focus	in	the	market	on	price.	
In	the	past	few	weeks,	platforms	have	
begun	to	disclose	their	own	service	pricing	
and	any	special	fund	fees	agreed	with	asset	
managers.	Those	managers	with	strong	
brands	and	a	reputation	for	investment	
performance	will	be	expected	to	better	
withstand	any	such	pressures	on	asset	
management	fees.

M&G’s retail market position
Retail	fund	markets	are	highly	fragmented,	
with	no	single	company	dominating.	This	
reflects	the	competitive	nature	of	the	
business	and	the	multiplicity	of	providers.	

By	total	UK	assets	under	management,	
M&G	is	the	second	largest	retail	fund	
manager3	with	a	market	share	of	
5.5	per	cent.	In	Europe,	where	M&G	has	
distributed	funds	for	just	over	10	years,	
it	has	over	£23	billion	of	assets	under	
management	and	a	market	share	of	
0.4	per	cent2.

Markets backdrop over the past year
Equity	markets	in	developed	countries	rose	
to	pre-crisis	levels	during	2013,	while	bond	
markets	remained	relatively	flat.	Emerging	
markets,	however,	suffered	a	series	of	
setbacks	as	concerns	about	slowing	
economic	growth	in	China	and	the	tapering	
of	quantitative	easing	in	the	US	weighed	
heavily	on	investor	sentiment.

European	investors	continue	to	favour	
fixed	income	and	mixed	asset	funds,	while	
in	the	UK	the	bond	sector	saw	several	
periods	of	net	redemptions	as	savers	
moved	more	of	their	money	into	equities.

What we do and how we do it

M&G	has	been	managing	money	on	behalf	
of	investors	for	more	than	80	years.	We	
have	long	believed	that	our	active	
approach	to	investment	–	selecting	stocks	
on	a	conviction	basis	rather	than	following	
a	market	index	–	produces	superior	returns	
over	the	longer	term.

In	the	retail	market	M&G	operates	a	
range	of	UK	domiciled	funds	which	are	
now	distributed	across	Europe	and	Asia.	
Today,	clients	outside	the	UK	account	for	
more	than	a	third	of	M&G’s	retail	assets	
under	management.

In	the	institutional	market,	M&G	seeks	

to	leverage	investment	strategies	which	
have	been	developed	originally	for	
Prudential’s	insurance	funds	in	order	to	
attract	external	business.

Today	M&G	is	an	international	asset	
manager	with	operations	in	18	countries	
and	retail	products	which	are	distributed	
in	20	jurisdictions.

Prudential plc Annual Report 2013 Strategic reportOur businesses and their performance continuedM&G funds under management

£228bn
£116bn

£244bn
£118bn

£198bn
£109bn

£201bn
£109bn

£47bn

£48bn

£42bn

£44bn

£57bn

£55bn

£59bn

£67bn

2010

2011

2012

2013

£174bn
£104bn

£39bn

£31bn

2009

Internal
Institutional
Retail

Our	success	is	evident	in	the	fact	that	we	

have	achieved	positive	external	net	flows	
for	11	years	in	a	row,	reflecting	the	
attractiveness	of	our	diverse	fund	offering	
and	strong	investment	performance	
delivered	for	our	customers.	M&G	recorded	
net	flows	of	£9.5	billion	during	2013	
compared	to	net	flows	of	£16.9	billion	in	
2012,	a	record	level	which	included	a	single	
low-margin	institutional	mandate	of	
£7.6	billion.	Included	in	2013	net	flows	are	
total	net	retail	flows	of	£7.3	billion,	into	a	
diversified	range	of	funds	including	10	retail	
funds	that	attracted	net	flows	of	at	least	
£100	million	each	during	2013.

People
Our	investment	edge	is	our	people.	We	
employ	more	than	1,700	people	operating	
from	offices	across	Europe,	Asia	and	in	
Southern	Africa.	We	take	pride	in	
attracting,	developing	and	retaining	
people	of	the	highest	calibre.	In	return,	
they	are	committed	to	working	with	us	to	
deliver	high	performance	in	serving	the	
long-term	needs	of	our	customers.	
Our	investment	teams	are	primarily	based	
in	our	headquarters	in	London,	where	they	
benefit	from	the	provision	of	high-quality	
support	staff	and	investment	
infrastructure:	from	analysts	and	dealers	to	
operations,	risk	and	compliance.	Reflecting	
the	need	for	local	expertise	in	real	estate,	
we	have	specialist	real	estate	teams	in	Paris,	
Frankfurt,	Luxembourg,	Singapore,	Seoul	
and	Tokyo	in	addition	to	London.	

Meeting customers’ needs
A	committed	focus	on	long-term	
investment	returns	means	that	the	interests	
of	M&G	and	its	customers	are	always	
aligned,	whether	clients	are	individual	
savers,	institutional	investors	or	the	funds	
of	Prudential’s	insurance	operations.

M&G	has	a	strong	investment	brand,	built	

over	decades	and	based	on	a	reputation	for	
honesty,	innovation	and	a	commitment	to	
building	long-term	wealth	for	our	investors.

Investment expertise
M&G’s	investment	expertise	spans	all	the	
principal	asset	classes	–	equities,	fixed	

income	and	property–	so	that	we	can	
always	offer	investment	solutions	to	our	
clients	as	market	conditions	and	investor	
sentiment	change.	

Equities:	our	fund	managers	have	the	
freedom	to	develop	their	own	investment	
approaches.	Their	main	strength	lies	in	
stock	selection,	focusing	on	fundamental	
company	analysis.	M&G’s	size	and	
standing	enables	our	fund	managers	to	
develop	an	effective	dialogue	with	the	
management	teams	of	the	companies	
in	which	they	invest.

Fixed income:	M&G	is	one	of	Europe’s	
largest	fixed	income	investors.	Our	fund	
managers	benefit	from	one	of	the	region’s	
largest	and	most	experienced	in-house	
credit	research	teams,	whose	knowledge	
covers	the	full	range	of	fixed	income	
investment,	from	the	management	of	
sovereign	debt	and	corporate	bond	
portfolios,	through	to	leveraged	finance,	
real	estate	finance,	direct	lending	and	
infrastructure.

Real estate:	M&G	Real	Estate	is	a	leading	
global	property	investor	and	manager	
covering	all	major	real	estate	sectors.	We	
actively	manage	our	assets,	drawing	on	our	
long	heritage	of	expertise	and	knowledge	
and	our	extensive	network	of	contacts.	
This	approach	enables	the	business	to	
identify	and	capitalise	on	attractive	
investment	opportunities.	During	2013	
M&G	returned	to	the	UK	residential	
property	market	for	the	first	time	in	
30	years	with	a	£105	million	investment	
in	London	housing.

A history of innovation
Since	launching	the	UK’s	first	open-ended	
fund	in	1931,	we	have	brought	a	succession	
of	new	investment	strategies	to	the	retail	
and	institutional	markets.	In	combination	
with	this	tradition	of	innovative	investment	
thinking,	M&G	has	a	proven	ability	to	
convert	ideas	into	significant	fund	flows.	
It	is	these	two	qualities	in	combination	that	
make	M&G	distinctive.

Recent	investment	success	stories	
include	the	M&G	Optimal	Income	Fund,	
one	of	the	first	truly	global	flexible	bond	
funds	for	retail	investors.	The	fund	has	
attracted	£17.3	billion	of	assets	since	its	
launch	in	2006.	Similarly,	the	M&G	Global	
Dividend	Fund,	which	invests	in	companies	
around	the	world	that	consistently	grow	
their	dividends,	has	reached	£8.9	billion	
in	five	years.

Recent	innovations	for	institutional	

third-party	clients	have	focused	on	
investment	strategies	to	manage	long-term	
inflation-linked	liabilities.	M&G	
successfully	runs	the	M&G	Secured	
Property	Income	Fund,	a	portfolio	of	

33

long-lease	properties	with	in-built	inflation-
related	rental	streams,	which	draws	upon	
our	combined	real	estate	and	fixed	income	
investment	experience.	This	Fund,	which	
has	total	investor	commitments	of	over	
£2.1	billion,	has	delivered	an	annualised	
return	of	7.4	per	cent	above	RPI	over	the	
five	years	to	31	December	2013.	It	had	a	
record	year	in	2013	in	terms	of	transaction	
activity,	completing	on	nine	transactions	
with	a	total	end	value	of	£625	million.	
Of	this	amount,	£235	million	were	
developments,	thus	demonstrating	the	
Fund’s	ability	to	take	on	sizeable	
development	financings	–	an	area	in	which	
the	banks	have	reduced	their	activities.	
This	brings	the	Fund’s	development	
transaction	total	to	£370	million	over	the	
life	of	the	fund	to	date.

Diversification
M&G	has	pursued	business	diversification	
across:

	— Asset class:	expertise	across	equities,	
fixed	income,	real	estate	and	mixed-
asset	strategies;	

	— Client type:	retail	customers	and	

institutional	clients	including	pension	
funds,	sovereign	wealth	funds,	and	
Prudential’s	own	long-term	insurance	
funds;

	— Investment strategy:	Over	60	pooled	
retail	funds	covering	domestic,	global	
and	emerging	market	strategies,	13	of	
which	have	funds	under	management	
of	over	£1	billion.	Institutional	clients	
benefit	from	a	wide	range	of	pooled	
and/or	segregated	fixed	income,	equity	
and	real	estate	strategies;	and

	— Country:	M&G	is	an	international	asset	

manager	with	operations	in	18	countries.	
Retail	products	are	distributed	in	20	
jurisdictions,	with	over	a	third	of	retail	
funds	under	management	sourced	from	
outside	the	UK.	

Notes
1 
2 

3 

Excludes Prudential Capital.
Source: Lipper FMI Fund File as at  
31 December 2013.
Source: Investment Management Association 
as at 31 December 2013.

Strategic reportOur businesses and their performance Prudential plc Annual Report 201334

Chief Financial Officer’s report on our 2013 financial performance

Improving the quality 
and balance of our earnings 

Our strategy
Our strategy and operating principles

Asia:
acceler a t e

A

s

s

e

t

m

o

a

U

nite
build o

d S

n s

t

a

t

r

t

e

Balanced 
metrics and 
disclosures 

e

s

n

:

g

t

h

Focus on 
customers &
distribution 

Disciplined
capital
allocation

p

t
i

n

a

m

g

e

is

e

ment:

m:
o

d Kingd
fo cus

U n it e

Proactive risk 
management 

Prudential aims to have clarity and 
consistency in the performance 
indicators that drive our businesses. 
Alongside this, we develop our 
financial disclosures to enable our 
external stakeholders to fairly assess 
our long-term performance. We have 
three objectives:
B	 	To	demonstrate	how	we	

generate	profits;

B	 	To	show	how	we	think	about	

capital	allocation;	and

B	 	To	highlight	the	cash	generation	

of	our	business.

 ‘The delivery of profitable 
growth is predicated on our 
ability to accumulate assets 
through new business flows and 
strong retention, with a strict 
preference for products that 
offer high returns and rapid 
monetisation of profits to cash.’

Performance highlights

IFRS operating profit1

EEV operating profit1

CAGR
+20%

£2,954m

£2,520m

CAGR
+16%

£5,580m

£1,823m

£2,017m

£1,446m

£3,702m

£3,981m

£4,313m

£3,093m

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

Nic Nicandrou
Chief Financial Officer

Group free surplus generation8,9

Business unit remittances

CAGR
+14%

£2,462m

£1,982m £2,080m

CAGR
+18%

£1,105m

£1,341m

£1,200m

£1,687m

£1,453m

£935m

£688m

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

For more information on Prudential’s strategy and operating principles

Our strategy page	16

Prudential plc Annual Report 2013 Strategic report 
35

2013 has seen Prudential maintain its 
disciplined approach to value creation, 
combining a focus on cash generation 
with strict capital allocation, a robust 
balance sheet and conservative risk 
management. In doing so, 2013 has 
been another year of progress, 
delivering a strong financial 
performance in volatile investment 
markets and achieving all of the 2013 
financial objectives we set in 2010. In 
addition, we continue to improve the 
quality and balance of our earnings 
and the resilience of our business to 
external shocks, through our bias for 
less volatile sources of income and 
increasing diversification by product, 
distribution and geography.

The	delivery	of	profitable	growth	is	
predicated	on	our	ability	to	accumulate	
assets	through	new	business	flows	and	
strong	retention,	with	a	strict	preference	
for	products	that	offer	high	returns	and	
rapid	monetisation	of	profits	to	cash.	As	
a	result,	we	have	focused	on	the	financial	
reporting	measures	of	IFRS	operating	profit	
and	free	surplus	generation	that	most	
reflect	this	emphasis.	During	2013,	IFRS	
operating	profit1	increased	17	per	cent	to	
£2,954	million	and	underlying	free	surplus	
generated1	was	up	18	per	cent	to	
£2,462	million.

During	2013,	global	equity	markets	have	

performed	well	overall,	and	the	gradually	
improving	outlook	in	most	of	the	major	
economies	has	also	led	to	a	long-awaited	
uplift	in	long-term	interest	rates.	These	are	
positive	developments	for	our	business	
performance,	and	we	are	well	positioned	
to	benefit	from	the	recovery	in	investment	
markets,	having	proactively	defended	the	
economics	of	our	business	when	markets	
fell.	The	favourable	impact	of	appreciating	
equity	markets	and	rising	yields,	in	
combination	with	our	strong	execution	and	
risk	management,	has	benefited	all	of	our	
key	operating	profit	and	underlying	capital	
generation	metrics	in	2013.	

As	part	of	the	benefits	we	provide	to	our	
customers,	some	of	our	products	guarantee	
the	value	of	the	funds	they	hold	with	us	to	
protect	them	against	declines	when	markets	
fall.	To	protect	ourselves	from	the	downside	
risks	to	the	Group’s	financial	position	
associated	with	these	guarantees,		we	
hold	derivatives	and	other	instruments	
to	mitigate	these	exposures.	In	times	of	
rising	equity	markets	these	will	generally	
generate	negative	investment	variances.	
In	addition,	while	higher	interest	rates	are	
beneficial	to	the	long-term	performance	of	
our	business,	they	do	give	rise	to	negative	
value	movements	on	our	holdings	of	fixed	

income	securities.	The	impact	of	these	
collective	short-term	movements	in	
investment	values,	reported	outside	the	
operating	result,	gave	rise	to	a	lower		profit	
before	tax1	attributable	to	shareholders	on	
an	IFRS	basis	of	£1,635	million	in	2013	
(2012:	£2,747	million).	On	an	EEV	basis,	
which	recognises	the	economic	benefit	of	
movements	in	investment	markets,	profit	
before	tax1	attributable	to	shareholders	
increased	14	per	cent	to	£5,664	million	
(2012:	£4,957	million).	In	the	remainder	
of	my	report,	my	comments	on	the	
Group’s	operating	performance	exclude	
these	short-term	market	effects.

Another	feature	of	2013	was	the	
volatility	in	the	world’s	currency	markets.	
Following	the	US	Federal	Reserve’s	
statements	in	2013	implying	its	intention	to	
taper	asset	purchases,	currencies	in	some	
of	our	key	Asian	markets,	such	as	Indonesia	
in	particular,	saw	significant	depreciation	in	
the	second	half	of	the	year.	The	US	dollar	
also	depreciated	against	UK	sterling	as	the	
strength	of	the	economic	recovery	in	the	
UK	brought	forward	expectations	of	a	UK	
interest	rate	increase.	As	the	assets	and	
liabilities	of	our	overseas	businesses	are	
translated	at	year-end	exchange	rates,	the	
effect	of	these	currency	movements	has	
been	incorporated	within	the	end-2013	
reported	shareholders’	equity.	However,	
the	results	of	our	overseas	businesses	are	
translated	using	average	exchange	rates	
for	the	year,	as	this	is	a	reasonable	
approximation	of	the	rates	prevailing	at	the	
dates	that	our	normal	trading	transactions	
have	taken	place	in	these	markets.	
Accordingly,	the	full	impact	of	the	currency	
movements	on	the	operating	results	of	
2013	is	more	muted.	Year-on-year	growth	
rates	in	financial	metrics	are	shown	both	
in	UK	sterling	terms	and	on	a	constant	
exchange	rate	basis	to	assist	understanding	
of	reported	and	underlying	trends.	

IFRS operating profit

£2,954m
17%increase on 2012

Strategic reportChief Financial Officer’s report on our 2013 financial performance Prudential plc Annual Report 2013	
36

Chief Financial Officer’s report on our 2013 financial performance continued

IFRS profits

Operating profit
Long-term	business:

Asia
US
UK

Long-term	business	operating	profit
UK	general	insurance	commission
Asset	management	business:

M&G	(including	Prudential	Capital)
Eastspring	Investments
US

Other	income	and	expenditure2

Total operating profit based on longer-term investment 

returns

Short-term	fluctuations	in	investment	returns:

Insurance	operations
Other	operations

Other	non-operating	items2

Profit before tax attributable to shareholders
Tax	charge	attributable	to	shareholders’	returns

Profit for the year attributable to shareholders

Earnings per share

Actual Exchange Rate

Constant Exchange Rate

2013  £m

2012  £m1

Change  %

2012  £m

Change  %

10
29
–	

15
(12)

19
7
51
(6)

17

883
977
703

2,563
33

371
68
39
(565)

2,509

13
27
–	

15
(12)

19
9
51
(6)

18

1,001
1,243
706

2,950
29

441
74
59
(599)

906
964
703

2,573
33

371
69
39
(565)

2,954

2,520

(1,083)
(27)
(1,110)
(209)

1,635
(289)

1,346

100
87
187
40

2,747
(584)

2,163

Basic	earnings	per	share	based	on	operating	profit	after	tax
Basic	earnings	per	share	based	on	total	profit	after	tax

2013
pence

90.9
52.8

2012
pence1

76.9
85.1

% Change

Actual 
Exchange 
Rate

Constant 
Exchange 
Rate

18
(38)

19
(38)

  IFRS operating profit

Total	IFRS	operating	profit1	increased	
by	17	per	cent	in	2013	to	£2,954	million	
(2012:	£2,520	million),	driven	by	higher	
contributions	from	both	life	insurance	
and	asset	management.	This	represents	
a	23	per	cent	(2012:	23	per	cent)	post-tax	
return	on	opening	IFRS	shareholders’	
funds.	Viewed	on	a	geographical	basis,	
each	of	our	Asia,	US	and	UK	regions	
achieved	IFRS	operating	profit	in	excess	
of	£1	billion	for	the	first	time	in	the	
Group’s	history.

Asia	life	operating	profit	was	up	
10	per	cent	on	a	reported	basis,	and	
up	13	per	cent	after	adjusting	for	the	
translational	impact	of	currency	
movements.	Excluding	the	2012	one-off	
gain	of	£51	million	on	the	sale	of	our	

holdings	in	China	Life	Insurance	Company	
of	Taiwan,	underlying	growth	in	Asia’s	life	
operating	profit	was	17	per	cent	
(20	per	cent	at	constant	currency).	US	life	
operating	profit	increased	by	29	per	cent,	
including	the	first	full	year	of	REALIC	
following	its	acquisition	in	2012.	Excluding	
REALIC,	profit	was	increased	by	
24	per	cent,	reflecting	strong	growth	in	
variable	annuity	fee	income.	UK	life	
operating	profit	was	in	line	with	2012.	
M&G	(including	Prudential	Capital),	our	
UK-based	asset	management	business,	
and	Eastspring	Investments,	our	Asia	asset	
manager,	delivered	growth	of	19	per	cent	
and	7	per	cent	respectively.

IFRS	operating	profit1	from	our	life	
insurance	operations	in	Asia,	the	US	and	
the	UK	increased	15	per	cent	to	

£2,950	million	(2012:	£2,573	million).	
The	increase	in	the	profitability	of	our	life	
operations	reflects	the	growth	in	the	scale	
of	our	life	business,	driven	primarily	by	
positive	business	flows.	We	track	the	
progress	that	we	make	in	growing	our	life	
book	of	business	by	reference	to	the	scale	
of	our	obligations	to	our	customers,	which	
are	referred	to	in	the	financial	statements	
as	the	policyholder	liabilities.	Each	year	
these	liabilities	increase	as	we	collect	
premiums	and	decrease	as	we	pay	claims.	
The	overall	scale	of	these	policyholder	
liabilities	is	relevant	in	evaluating	our	profit	
potential,	in	that	it	is	reflective	of	our	ability	
to	earn	fees	on	the	unit-linked	element	
and	it	sizes	the	risk	that	we	carry	on	the	
insurance	element,	for	which	Prudential	
needs	to	be	rewarded.

Prudential plc Annual Report 2013 Strategic report37

Shareholder-backed policyholder liabilities and net liability flows4

Asia
US
UK

Total	Group

2013  £m

2012  £m

Change  %

Shareholder-backed

Shareholder-backed

Shareholder-backed

Policyholder
 liabilities

Net liability
flows5

Policyholder
 liabilities

Net liability
flows5

Policyholder
 liabilities

Net liability
flows

21,931
107,411
50,779

180,121

2,349
9,635
(1,038)

21,213
92,261
49,505

10,946

162,979

1,982
9,597
(1,129)

10,450

3
16
3

11

19
–	
8

5

Focusing	on	the	business	supported	by	
shareholder	capital,	which	accounts	for	
the	majority	of	the	life	profits,	in	the	course	
of	2013	we	have	increased	policyholder	
liabilities	from	£163.0	billion	to	
£180.1	billion,	equivalent	to	an	11	per	cent	

rise.	The	consistent	addition	of	high-quality	
new	business	and	proactive	management	
of	the	existing	in-force	portfolio	underpin	
this	increase,	resulting	in	positive	net	
liability	flows5	of	£10.9	billion	in	2013	in	
policyholder	liabilities.	Favourable	

investment	market	and	other	movements	
(including	corporate	transactions)	have	
contributed	a	further	£10.6	billion	to	the	
increase,	offset	by	a	£4.4	billion	negative	
foreign	currency	translation	effect.

Analysis of long-term insurance business pre-tax IFRS operating profit based on longer-term investment  
returns by driver1, 3

Spread	income
Fee	income	
With-profits
Insurance	margin
Margin	on	revenues
Acquisition	costs
Administration	expenses
DAC	adjustments

Expected	return	on	shareholder	assets
Gain	on	China	Life	(Taiwan)	shares

Operating	profit	based	on	longer-term	

investment	returns

Operating 
profit

1,073
1,391
298
1,356
1,749
(2,039)
(1,428)
334
216
–

2,950

2013  £m

Average
liability

64,312
96,337
97,393

Margin
bps

Operating 
profit

167
144
31

4,423
169,158

(46)%
(84)

1,061
1,077
311
1,027
1,655
(1,997)
(1,235)
418
205
51

2,573

2012  £m

Average
liability

61,432
78,433
95,681

Margin
bps

173
137
33

4,195
142,205

(48)%
(87)

In	2013,	alongside	growing	the	scale	of	our	
life	operating	profit,	we	have	continued	to	
focus	on	improving	its	quality	by	
maintaining	our	bias	in	favour	of	less	
market-sensitive	sources	of	income,	such	
as	insurance	margin	and	fee	income,	ahead	
of	spread	income.	Our	emphasis	on	risk	
products	such	as	health	and	protection,	
together	with	the	acquisition	of	REALIC,	
a	closed	book	of	traditional	US	life	business,	
has	driven	32	per	cent	growth	in	our	
insurance	margin,	increasing	the	
proportion	of	earnings	that	is	least	sensitive	
to	economic	conditions.	In	addition,	fee	
income	is	up	29	per	cent,	reflecting	both	
a	modest	improvement	in	annual	
management	charges	and	a	23	per	cent	
increase	in	the	average	account	balances	
that	we	manage	on	behalf	of	our	
customers.	In	contrast,	the	contribution	
to	our	profits	from	spread	income	has	
increased	modestly	by	1	per	cent,	
reflecting	subdued	customer	preference	
for	this	type	of	business	in	the	current	
low	interest	rate	environment.	The	fact	
that	a	higher	proportion	of	our	overall	
income	now	comprises	insurance	margin	

and	fee	income	represents	a	healthy	
evolution	in	both	the	quality	and	the	
balance	of	our	earnings.

The	costs	we	have	incurred	in	writing	
new	business	and	maintaining	the	in-force	
life	businesses	have	also	increased	but	at	
a	more	modest	rate	than	total	income,	
highlighting	the	advantages	of	increased	
scale	as	we	build	out	our	business,	while	
maintaining	control	of	costs.

Our	Asia	life	insurance	business	

continues	to	benefit	from	the	growth	of	the	
in-force	portfolio	and	our	focus	on	building	
the	proportion	of	our	business	that	
comprises	health	and	protection,	with	IFRS	
operating	profit1	of	£1,001	million	(2012:	
£906	million),	up	10	per	cent.	Adjusting	for	
the	2012	one-off	gain	on	the	sale	of	our	
holding	in	China	Life	Insurance	Company	
in	Taiwan,	and	currency	movements,	
underlying	growth	was	20	per	cent.	The	
principal	driver	of	our	profitability	in	the	
region	is	our	health	and	protection	
business,	which	delivered	68	per	cent	or	
£679	million	(2012:	£589	million)	of	total	
life	profits.	Indonesia	IFRS	operating	profit,	
our	largest	market	on	this	measure,	was	up	

by	23	per	cent	at	constant	exchange	rates,	
reflecting	increased	insurance	and	fee	
income	from	the	high	level	of	regular	
premium	health	and	protection	and	
unit-linked	sales	in	recent	years.	Our	other	
large	established	markets	of	Hong	Kong,	
Malaysia	and	Singapore	also	showed	
collective	double-digit	growth	in	IFRS	
operating	profit,	driven	by	higher	insurance	
margin	and,	in	the	case	of	Hong	Kong,	
higher	bonus	rates	on	with-profits	
business.	There	was	encouraging	progress	
in	our	smaller,	fast-growing	South-east	
Asia	businesses	in	Thailand,	the	Philippines	
and	Vietnam.	Their	combined	IFRS	
operating	profit	of	£125	million	has	
increased	by	166	per	cent	during	2013,	
and	now	accounts	for	12	per	cent	of	the	
Asia	life	total	compared	to	5	per	cent	in	
2012.	In	Thailand,	the	inclusion	of	profits	
since	May	2013	from	the	acquired	
Thanachart	in-force	portfolio,	together	
with	profits	on	new	business	written	
through	our	exclusive	partnership	with	
Thanachart	Bank,	contributed	IFRS	
operating	profit	of	£30	million.	

Strategic reportChief Financial Officer’s report on our 2013 financial performance Prudential plc Annual Report 201338

Chief Financial Officer’s report on our 2013 financial performance continued

  In	the	US,	long-term	business	IFRS	

operating	profit	was	up	29	per	cent	in	2013	
to	£1,243	million	(2012:	£964	million),	
which	includes	a	contribution	of	
£128	million	from	REALIC	(2012:	
£67	million).	Jackson’s	total	income	
increased	by	24	per	cent	to	£2,514	million	
(2012:	£2,031	million),	outpacing	the	
19	per	cent	growth	in	total	expenses	net	
of	deferred	acquisition	cost	adjustments	
totalling	£1,271	million	(2012:	
£1,067	million).	Fee	income	has	become	
Jackson’s	main	source	of	earnings	and	has	
grown	by	34	per	cent	to	£1,172	million	
(2012:	£875	million).	The	uplift	in	fee	
income	is	in	line	with	the	33	per	cent	
growth	in	separate	account	assets	in	the	

period	to	£65.7	billion	(2012:	£49.3	billion),	
reflecting	the	benefit	of	variable	annuity	
premium	inflows	and	the	rise	in	US	equity	
markets	since	December	2012.	Insurance	
margin	at	£588	million	(2012:	£399	million)	
is	now	a	more	significant	contributor	to	
Jackson’s	earnings	following	the	acquisition	
of	REALIC’s	seasoned	book	of	term	
insurance	business.	Spread	income	has	
increased	4	per	cent	to	£730	million	(2012:	
£702	million).	We	continue	to	focus	on	
improving	the	balance	of	Jackson’s	profits	
and	diversifying	its	sources	of	earnings	
and	we	are	pleased	that	the	earnings	from	
REALIC	have	been	consistent	with	
expectations	at	the	time	of	the	acquisition.	
UK	long-term	business	IFRS	operating	

profit	was	in	line	with	2012	at	£706	million	
(2012:	£703	million).	The	comparative	
result	included	a	£31	million	profit	from	
writing	wholesale	contracts,	compared	
with	£25	million	for	2013.	Excluding	these	
contracts,	UK	retail	IFRS	operating	profit	
increased	1	per	cent,	and	included	the	
£27	million	positive	impact	of	a	longevity	
swap	entered	into	this	year	to	further	
optimise	the	capital	position	of	the	
business.	Consistent	with	our	focused	
product	strategy	in	the	UK,	the	operating	
result	is	driven	by	profits	from	shareholder-
backed	individual	annuities	and	
with-profits	business,	which	accounted	
for	92	per	cent	of	the	retail	IFRS	
operating	profit.	

Asset management net inflows and external funds under management6

M&G

Retail
Institutional

M&G
Eastspring7

Total	asset	management

Total	asset	management	(inc.	MMF)

Our	asset	management	businesses	also	
had	a	successful	year,	collectively	
contributing	20	per	cent	higher	operating	
profit	at	£574	million	(2012:	£479	million).	
Similar	to	the	life	operations,	growth	in	our	
asset	management	overall	operating	profit	
also	reflects	the	increased	scale	of	this	
business.	We	measure	growth	by	
reference	to	funds	under	management,	
representing	the	sum	of	net	monies	
received	from	external	institutional	and	
retail	customers,	monies	managed	on	
behalf	of	our	life	operations	together	with	
accumulated	investment	returns.	External	
retail	and	institutional	funds	under	
management,	which	drive	the	majority	of	
our	profits,	increased	by	11	per	cent	during	
the	year	to	£148.2	billion	(£133.5	billion).	
The	increase	is	driven	by	net	new	money	
inflows	of	£11.6	billion,	reflecting	the	
attractiveness	of	our	broad	fund	offering	
measured	by	reference	to	the	investment	
performance	delivered	for	our	customers.	
This	is	only	the	fourth	time	in	our	history	
that	we	have	exceeded	£10	billion	net	
inflows	in	a	year	(the	previous	three	being	
in	2009,	2010	and	2012)	and	our	success	is	

Net inflows

External funds under management

2013  £m

2012  £m

Change  %

2013  £m

2012  £m

Change  %

7,342
2,148

9,490
1,575

11,065

11,587

7,842
9,039

16,881
1,626

18,507

18,281

(6)
(76)

(44)
(3)

(40)

(37)

67,202
58,787

125,989
17,927

143,916

148,212

54,879
56,989

111,868
17,630

129,498

133,502

22
3

13
2

11

11

evident	in	the	fact	that	we	achieved	
positive	external	net	flows	for	11	years	
in	a	row.	2012	net	flows	of	£18.5	billion	
included	a	single	low-margin	mandate	
into	M&G	of	£7.6	billion.	Excluding	this	
amount,	net	flows	in	2013	of	£11.1	billion	
were	marginally	higher	than	£10.9	billion	
in	2012.

M&G’s	IFRS	operating	profit	increased	

23	per	cent	to	a	new	record	level	of	
£395	million	(2012:	£320	million).	
Underlying	profits,	excluding	
performance-related	payments	and	
earnings	from	associates,	increased	
20	per	cent	to	£358	million	(2012:	
£298	million),	reflecting	both	a	13	per	cent	
uplift	in	external	funds	under	management	
following	a	period	of	strong	net	inflows	and	
positive	market	movements,	and	also	the	
positive	mix	effect	from	the	growing	
proportion	of	higher-margin	retail	
business.	M&G’s	average	fee	income	
across	all	the	external	and	internal	funds	it	
manages	was	up	slightly	at	37	basis	points	
(2012:	36	basis	points),	with	higher	income	
helping	to	absorb	the	current	phase	of	
increased	headcount	and	infrastructure	

investment,	maintaining	a	cost-income	
ratio	at	59	per	cent	(2012:	59	per	cent).

Our	Asia	asset	management	business,	
Eastspring	Investments,	has	also	seen	the	
combination	of	net	inflows	and	more	
favourable	equity	market	conditions,	
partially	offset	by	adverse	currency	
movement,	contribute	to	a	7	per	cent	
increase	in	IFRS	operating	profit1	to	
£74	million	(2012:	£69	million).	Higher	
funds	under	management	resulted	in	a	
10	per	cent	uplift	in	revenue,	outstripping	
a	5	per	cent	increase	in	expenses,	which	
included	ongoing	investment	to	expand	
the	Eastspring	Investments	platform	into	
new	markets.

In	the	US,	our	asset	management	
businesses,	PPM	America	and	Curian,	
and	our	broker-dealer	network,	National	
Planning	Holdings,	collectively	generated	
IFRS	operating	profits	of	£59	million	(2012:	
£39	million).	Curian’s	profit	increased	from	
£15	million	in	2012	to	£29	million	in	2013	
due	to	higher	average	assets	under	
management,	particularly	reflecting	the	
addition	of	assets	managed	for	Jackson’s	
Elite	Access	product.

Prudential plc Annual Report 2013 Strategic report39

IFRS short-term fluctuations
IFRS	operating	profit	is	based	on	longer-
term	investment	return	assumptions.	The	
difference	between	actual	investment	
returns	recorded	in	the	income	statement	
and	these	longer-term	returns	is	reported	
within	short-term	fluctuations	in	
investment	returns.	In	2013	for	our	
insurance	operations	these	total	negative	
£1,083	million,	comprising	negative	
£204	million	for	Asia,	negative	£625	million	
in	the	US	and	negative	£254	million	in	
the	UK.	

In	Asia,	the	negative	short-term	

fluctuations	of	£204	million	primarily	reflect	
net	unrealised	movements	on	bond	
holdings	following	rises	in	bond	yields	

across	the	region	during	the	year.	Negative	
short-term	fluctuations	of	£625	million	in	
the	US	mainly	represent	the	net	unrealised	
value	movement	on	derivatives	held	to	
manage	the	Group’s	exposure	to	market	
movements	following	rises	in	equity	
values.	Jackson	hedges	the	guarantees	
offered	under	its	variable	annuity	
proposition	on	an	economic	basis	and,	
thus,	accepts	a	degree	of	variability	in	its	
IFRS	results	in	the	short	term	in	order	to	
achieve	the	appropriate	economic	result.	
The	negative	fluctuations	of	£254	million	in	
the	UK	include	net	unrealised	movements	
on	fixed-income	assets	supporting	
the	capital	of	the	shareholder-backed	
annuity	business.

Free surplus generation
Our	ongoing	focus	on	disciplined	capital	
allocation	to	new	business	opportunities	
that	offer	the	most	attractive	mix	of	returns	
and	short	payback	periods	means	we	have	
continued	to	produce	significant	amounts	
of	capital,	which	we	measure	by	reference	
to	free	surplus	generated.	Free	surplus	
generation	is	a	financial	metric	we	use	to	
measure	the	internal	cash	generation	of	
our	business	operations.	For	the	insurance	
operations	it	represents	amounts	maturing	
from	the	in-force	business	during	the	
period,	net	of	amounts	reinvested	in	
writing	new	business,	and	for	asset	
management	it	equates	to	post-tax	IFRS	
profit	for	the	year.

Free surplus generation

Free surplus generation:8,9

Asia
US
UK
M&G	(including	Prudential	Capital)

Underlying	free	surplus	generated	from	in-force	life	business	and	asset	management
Investment	in	new	business

Underlying	free	surplus	generated
Market	related	movements,	timing	differences	and	other	movements
Net	cash	remitted	by	business	units

Total	movement	in	free	surplus
Free	surplus	at	1	January

Free	surplus	at	end	of	year

Holding company cash10

Net	cash	remitted	by	business	units:

Asia
US
UK
M&G
Prudential	Capital

Net	cash	remitted	by	business	units
Net	central	outflows

Corporate	activities/other	(including	foreign	exchange)
Dividend	paid

Net	movement	in	holding	company	cash
Holding	company	cash	at	1	January

Holding	company	cash	at	end	of	year

2013  £m

2012  £m

883
1,168
702
346

3,099
(637)

2,462
(807)
(1,341)

314
3,689

4,003

827
1,054
532
285

2,698
(618)

2,080
(612)
(1,200)

268
3,421

3,689

2013  £m

2012  £m

400
294
355
235
57

1,341
(315)

1,026
605
(781)

850
1,380

2,230

341
249
313
206
91

1,200
(289)

911
(76)
(655)

180
1,200

1,380

Strategic reportChief Financial Officer’s report on our 2013 financial performance Prudential plc Annual Report 2013	
40

Chief Financial Officer’s report on our 2013 financial performance continued

	 In	2013,	our	life	in-force	and	asset	
management	businesses	generated	
£3,099	million	of	underlying	free	surplus	
before	reinvestment	in	new	business.	
This	is	15	per	cent	higher	than	the	
£2,698	million	generated	in	2012,	with	
higher	contributions	from	all	four	of	our	
business	operations.	For	our	life	insurance	
businesses,	the	growth	in	underlying	free	
surplus	generated	reflects	the	increased	
scale	of	our	in-force	portfolio,	which	is	a	
clear	indication	of	our	continued	success	in	
capturing	profitable	new	business	flows	in	
those	markets	where	growth	opportunities	
are	most	attractive,	and	highlights	the	
benefits	of	targeting	low-strain,	high-return	
business	with	a	fast	payback	profile.

We	reinvested	£637	million	of	the	free	
surplus	generated	in	the	period	into	writing	
new	business	(2012:	£618	million),	
equivalent	to	a	re-investment	rate	of	
21	per	cent,	which	is	in	line	with	recent	
periods.	The	amount	of	free	surplus	we	
reinvested	in	Asia	increased	6	per	cent	to	
£310	million	(2012:	£292	million),	while	
new	business	profit	increased	15	per	cent.	
This	reflects	improvements	in	mix	and	
pricing	actions	taken	as	a	result	of	our	
strategic	focus	on	more	capital-efficient	
products	and	the	impact	of	higher	interest	
rates	in	the	period.	In	the	US,	new	business	
investment	increased	to	£298	million	
(2012:	£281	million),	primarily	due	to	
higher	volumes	of	new	business	and	the	
increase	in	capital	requirements	from	
235	per	cent	of	the	US	Risk	Based	Capital	
Company	Action	Level	to	250	per	cent	(see	
section	‘Capital	management	–	regulatory	
capital	(IGD)’	of	the	Group	Chief	Risk	
Officer’s	report	on	the	risks	facing	our	
business	and	our	capital	strength).	
Reinvestment	levels	in	the	UK	remained	
low	at	£29	million	(2012:	£45	million),	
principally	reflecting	changes	to	business	
mix,	with	a	higher	proportion	of	with-
profits	APE	sales.	

Of	the	remaining	free	surplus	generated	

By	31	December	2013	cumulative	net	

after	reinvestment	in	new	business,	
totalling	£2,462	million	(2012:	
£2,080	million),	£1,341	million	was	
remitted	from	the	business	units	to	Group.	
This	cash	was	used	to	meet	central	costs	
of	£315	million	(2012:	£289	million)	and	
dividend	payments	of	£781	million	(2012:	
£655	million).	The	total	free	surplus	stock	
deployed	across	our	life	and	asset	
management	operations	at	the	end	of	2013	
was	£4,003	million.	We	retain	capital	in	the	
businesses	both	to	finance	future	growth	
and	to	enable	them	to	withstand	the	effect	
of	adverse	investment	market	shocks.	As	
the	business	grows	in	size,	so	does	the	level	
of	capital	needed	to	meet	these	objectives,	
leading	to	an	increase	in	the	absolute	value	
of	free	surplus	held	at	31	December	2013	
compared	to	the	£3,689	million	held	at	
31	December	2012.

Cash	remitted	to	the	Group	in	2013	
increased	by	12	per	cent	to	£1,341	million	
(2012:	£1,200	million),	with	well-balanced	
contributions	from	across	the	Group.	Asia’s	
remittances	increased	17	per	cent	to	
£400	million	(2012:	£341	million),	
demonstrating	the	highly	cash-generative	
nature	of	recent	volume	growth,	driven	
by	the	focus	on	health	and	protection	
products.	The	2013	remittance	of	
£294	million	from	the	US	represents	an	
increase	of	18	per	cent	on	2012,	reflecting	
both	growth	in	the	size	of	the	in-force	
portfolio	and	an	additional	contribution	
from	REALIC	following	its	acquisition	in	
2012.	The	UK	insurance	operations	have	
continued	to	make	sizeable	remittances	
at	£355	million	(2012:	£313	million),	
supported	by	shareholder	transfers	from	
the	with-profits	fund.	M&G	net	
remittances	increased	14	per	cent	to	
£235	million	(2012:	£206	million),	reflecting	
its	relatively	capital-light	business	model	
that	facilitates	high	dividend	payouts	
to	Group.

remittances	of	£4.6	billion	have	been	
delivered	by	business	operations	since	the	
beginning	of	2010,	exceeding	the	
cumulative	2010	to	2013	net	remittance	
objective	of	£3.8	billion.	These	remittances	
have	been	supported	by	strong	underlying	
free	surplus	generated	across	all	four	
business	operations,	totalling	in	excess	of	
£8.2	billion	over	the	same	period	since	the	
start	of	2010.

Net	central	outflows	increased	to	
£315	million	in	2013	(2012:	£289	million),	
with	higher	corporate	costs	and	higher	
net	interest	payments	offset	by	lower	
Solvency	II	costs	and	higher	tax	receipts.	

After	central	costs,	there	was	a	net	cash	
inflow	before	dividend	of	£1,026	million	in	
2013,	compared	to	£911	million	in	2012.	
Dividend	payments	in	2013	were	
£781	million,	up	19	per	cent	from	
£655	million	in	2012	following	the	decision	
to	rebase	the	full	year	dividend	upwards	
by	4	pence	in	2012.	

Outside	of	the	normal	recurring	central	

cash	flow	items,	the	holding	company	
generated	£605	million	in	cash	(2012:	net	
payments	of	£76	million).	This	£605	million	
included	the	proceeds	from	the	issue	of	
US$700	million	and	£700	million	(total	
£1,124	million)	of	hybrid	debts	in	2013.	
Offsetting	these	were	payments	of	
£397	million	for	the	acquisition	of	
Thanachart	Life,	and	we	paid	£31	million	
to	capitalise	the	two	new	legal	entities	in	
Hong	Kong	in	anticipation	of	the	
domestication	of	the	Hong	Kong	branch	
business.	In	addition,	the	holding	company	
incurred	£83	million	of	other	cash	
payments	in	2013,	including	payments	
in	respect	of	amounts	due	to	the	UK	tax	
authorities	following	the	settlement	
reached	in	2010	on	historic	tax	issues,	and	
amounts	totalling	£30	million	paid	to	the	
Financial	Services	Authority	over	issues	
related	to	the	terminated	AIA	transaction.

£4.6bn

cumulative net remittances  
to the Group since 2010 

Prudential plc Annual Report 2013 Strategic report41

EEV profits

Operating profit
Long-term	business:

Asia
US
UK

Long-term	business	operating	profit
UK	general	insurance	commission
Asset	management	business:

M&G	(including	Prudential	Capital)
Eastspring	Investments
US

Other	income	and	expenditure11

Total operating profit based on longer-term investment 

returns

Short-term	fluctuations	in	investment	returns:

Insurance	operations
Other	operations

Effect	of	changes	in	economic	assumptions
Other	non-operating	items11

Profit before tax attributable to shareholders
Tax	charge	attributable	to	shareholders’	profit

Profit attributable to shareholders

Earnings per share

Actual Exchange Rate

Constant Exchange Rate

2013  £m

2012  £m1

Change  %

2012  £m1

Change  %

22
38
19

27
(12)

19
7
51
(6)

29

1,891
1,630
866

4,387
33

371
68
39
(626)

4,272

26
36
19

29
(12)

19
9
51
(6)

31

2,385
2,221
1,033

5,639
29

441
74
59
(662)

1,951
1,610
866

4,427
33

371
69
39
(626)

5,580

4,313

(792)
(27)
(819)
821
82

5,664
(1,306)

4,358

423
87
510
(2)
136

4,957
(1,188)

3,769

Basic	earnings	per	share	based	on	operating	profit	after	tax
Basic	earnings	per	share	based	on	total	profit	after	tax

2013
pence

165.0
171.0

2012
pence1

124.9
148.3

% Change

Actual 
Exchange 
Rate

Constant 
Exchange 
Rate

32
15

33
17

EEV operating profit
On	an	EEV	basis,	Group	operating	profit1	
based	on	longer-term	investment	returns	
was	£5,580	million	in	2013,	29	per	cent	
higher	than	the	£4,313	million	earned	in	
2012.	This	represents	a	19	per	cent	(2012:	
16	per	cent)	return	on	opening	EEV	
shareholders’	funds.	The	improvement	
reflects	higher	profits	on	life	business,	
which	generated	new	business	profit	of	
£2,843	million	(up	16	per	cent)	and	
£2,796	million	(up	42	per	cent)	from	our	
growing	in-force	portfolio,	and	higher	
contributions	from	our	asset	management	
businesses.

In	Asia,	EEV	life	operating	profit	was	
up	22	per	cent	to	£2,385	million	(2012:	
£1,951	million),	with	in-force	profits	up	
35	per	cent	to	£925	million	(2012:	
£685	million),	benefiting	from	increased	
scale	and	the	recent	rise	in	interest	rates	
in	some	of	our	key	territories.	The	
contribution	from	operating	experience	
and	assumption	changes	was	£81	million	
(2012:	£97	million),	driven	by	favourable	
persistency	and	claims	experience	in	
Hong	Kong	and	Indonesia.	Asia	new	

business	profit	was	19	per	cent	higher	at	
constant	exchange	rate,	at	£1,460	million,	
reflecting	volume	growth	from	the	
continued	build-out	of	our	agency	and	
bancassurance	distribution,	with	both	
channels	growing	their	respective	
contribution	to	new	business	profit	by	over	
20	per	cent	at	constant	currency,	and	
management	actions	to	improve	product	
mix,	geographic	mix	and	pricing.	Our	
seven	‘sweet	spot’	ASEAN15	markets,	
including	Hong	Kong,	continue	to	drive	the	
growth	in	this	metric,	increasing	their	
contribution	to	new	business	profit	by	
21	per	cent,	underpinned	by	a	17	per	cent	
rise	from	health	and	protection	in	these	
markets,	both	on	constant	exchange	rate.	
The	impact	of	weakening	Asian	currencies	
relative	to	UK	sterling,	primarily	the	
Indonesian	rupiah,	reduced	the	Asia	overall	
reported	growth	rate	to	15	per	cent.	
We	are	particularly	encouraged	by	the	
progress	of	some	of	our	smaller	businesses	
such	as	the	Philippines	(new	business	profit	
up	31	per	cent),	Thailand	(up	90	per	cent),	
Vietnam	(up	19	per	cent)	and	China	(up	
42	per	cent),	as	well	as	further	growth	in	

our	larger	markets	of	Hong	Kong	(up	
69	per	cent,	benefiting	from	higher	interest	
rates	as	well	as	pricing	actions)	and	
Indonesia	(up	11	per	cent	at	constant	
currency,	1	per	cent	on	actual	exchange	
rate).	The	mechanics	of	our	new	business	
profit	reporting	are	such	that	the	rise	in	
long-term	interest	rates	has	benefited	
Hong	Kong’s	new	business	profitability	
given	the	high	proportion	of	with-profit	
products	in	the	sales	mix,	and	has	
depressed	Indonesia’s	profitability	given	
the	predominance	of	health	and	
protection.	When	assessing	the	economics	
of	all	our	new	business	using	internal	rates	
of	return	and	payback	periods,	the	returns	
achieved	across	all	of	Asia’s	product	and	
geographical	locations	remain	attractive.	

Strategic reportChief Financial Officer’s report on our 2013 financial performance Prudential plc Annual Report 201342

Chief Financial Officer’s report on our 2013 financial performance continued

	 Jackson’s	EEV	operating	profit	

increased	by	38	per	cent	to	£2,221	million	
(2012:	£1,610	million)	due	to	higher	profits	
from	our	existing	book	as	we	continue	to	
manage	the	business	for	value,	and	growth	
in	new	business	profits.	2013	experience	
and	operating	assumption	changes	
contributed	positive	£527	million	towards	
in-force	profits	compared	to	£325	million	
in	2012.	Within	these	amounts,	swap	
transactions	undertaken	from	2010	to	
more	closely	match	the	overall	asset	and	
liability	duration	contributed	enhanced	
profits	with	an	overall	spread	gain	of	
£274	million	(2012:	£205	million).	
Improved	persistency	contributed	
£134	million	(2012:	£66	million)	to	the	life	
in-force	total.	US	new	business	profit	
improved	significantly,	up	24	per	cent	to	
£1,086	million	(2012:	£873	million),	
reflecting	the	benefit	of	Jackson’s	product	
and	pricing	actions,	the	contribution	from	
sales	of	Elite	Access	and	the	favourable	
impact	of	the	130	basis	points	rise	in	
10-year	Treasury	yields	since	the	end	of	
2012,	the	latter	accounting	for	around	two	
thirds	of	the	overall	increase.	These	effects	
more	than	offset	the	impact	of	Jackson’s	
deliberate	steps	to	slow	sales	of	variable	
annuities	with	guarantees,	which	declined	
7	per	cent	in	2013.	

In	the	UK,	EEV	life	operating	earnings	
increased	by	19	per	cent	to	£1,033	million	
(2012:	£866	million),	reflecting	both	higher	
in-force	and	new	business	profits.	Life	
in-force	profit	increased	to	£736	million	
(2012:	£553	million),	reflecting	improved	
returns	on	the	opening	embedded	value	
(up	£65	million	to	£547	million),	and	the	
non-recurrence	of	£52	million	net	charged	
to	the	annuity	business	in	2012	following	
strengthened	mortality	assumptions.	It	
also	includes	a	contribution	of	£122	million	
relating	to	the	benefit	arising	from	the	
reductions	announced	in	UK	tax	rates	
from	23	to	20	per	cent,	compared	with	
£87	million	from	the	2	per	cent	tax	rate	
reduction	in	2012.	In	the	UK,	new	business	
profit	was	5	per	cent	lower	at	£297	million	
(2012:	£313	million),	partly	reflecting	a	
lower	level	of	wholesale	business	in	2013.	
In	UK	retail,	new	business	profit	was	down	
slightly	at	£267	million	(2012:	£274	million),	
on	12	per	cent	lower	sales	volumes	
following	the	market	disruption	caused	by	
the	application	of	the	recommendations	
of	the	Retail	Distribution	Review,	offset	in	
part	by	the	positive	effects	of	business	mix	
and	pricing	activity.	

The	internal	rates	of	return	achieved	
on	new	business	remain	attractive	at	over	
20	per	cent	across	all	of	our	business	
operations,	and	the	average	surplus	
undiscounted	payback	period	for	business	
written	in	2013	was	three	years	for	Asia,	
two	years	for	the	US	and	two	years	for	
the	UK.

£2,843m

EEV new business profit

16%increase on 2012

EEV non-operating profit
EEV	operating	profit	is	based	on	longer-
term	investment	returns	and	excludes	the	
effect	of	short-term	volatility	arising	from	
market	movements	and	the	effects	of	
changes	from	economic	assumptions.	
These	items	are	captured	in	non-operating	
profit	which	benefited	the	2013	results	by	a	
net	£84	million	(2012:	£644	million).

EEV short-term fluctuations
Short-term	fluctuations	in	investment	
returns	reflect	the	element	of	non-
operating	profit	which	relates	to	the	
difference	between	the	actual	investment	
returns	achieved	and	those	assumed	in	
arriving	at	the	reported	operating	profit.
Short-term	fluctuations	in	investment	

returns	for	insurance	operations	of	
negative	£792	million	comprise	negative	
£405	million	for	Asia,	negative	£422	million	
for	our	US	operations	and	positive	
£35	million	in	the	UK.

In	Asia,	negative	short-term	fluctuations	

of	£405	million	principally	reflect	
unrealised	movements	on	bond	holdings	in	
the	year.	In	the	US,	the	favourable	impact	
of	market	movements	on	the	expected	
level	of	future	fee	income	from	the	variable	
annuity	separate	accounts	is	more	than	
offset	by	the	net	value	movements	on	
derivatives	held	to	manage	the	Group’s	
equity	and	interest	rates	exposure,	to	give	
overall	negative	fluctuations	of	£422	million	
in	2013.

Effect of changes in economic 
assumptions
Improved	long-term	yields	compared	to	
last	year	have	a	beneficial	impact	on	the	
future	earnings	that	we	expect	to	generate	
from	our	existing	book	of	business.	Once	
this	and	other	changes	in	investment	
market	conditions	are	factored	into	the			
EEV	calculations	they	give	rise	to	a	profit	
of	£821	million	in	2013	(2012:	negative	
£2	million),	more	than	offsetting	the	
effects	of	short-term	fluctuations	above.	

Capital position, financing 
and liquidity
Capital position
We	continue	to	operate	with	a	strong	
solvency	position,	while	maintaining	high	
levels	of	liquidity	and	capital	generation.	
At	31	December	2013	our	IGD	surplus	is	
estimated	at	£5.1	billion	before	deducting	
the	2013	final	dividend,	equivalent	to	
available	capital	covering	our	capital	
requirement	2.8	times.	This	is	testament	
to	our	capital	discipline,	the	effectiveness	
of	our	hedging	activities,	our	low	direct	
Eurozone	exposure,	the	minimal	level	of	
credit	impairments	and	the	natural	offsets	
in	our	portfolio	of	businesses	which	
dampen	the	effects	of	movements	in	
interest	rates.	

Jackson’s	Risk-Based	Capital	ratio	at	
the	end	of	2013	was	450	per	cent,	having	
earlier	in	the	year	remitted	£294	million	to	
Group	while	supporting	its	balance	sheet	
growth	and	maintaining	adequate	capital.
All	of	our	subsidiaries	continue	to	
hold	strong	capital	positions	on	a	local	
regulatory	basis.	During	2013,	Prudential	
completed	the	long-running	project	for	
approval	to	domesticate	the	Hong	Kong	
branch	business	of	the	PAC	with-profits	
fund,	which	has	an	effective	date	of	
1	January	2014.	The	value	of	the	
estate	of	our	UK	with-profits	fund	as	
at	31	December	2013	is	estimated	at	
£8.0	billion	prior	to	the	effect	of	this	
transfer	(2012:	£7.0	billion).	The	value	
of	the	shareholders’	interest	in	future	
transfers	from	the	UK	with-profits	fund	is	
estimated	at	£2.7	billion	(31	December	
2012:	£2.1	billion).	Despite	the	continued	
volatility	in	financial	markets,	Prudential		
UK’s	with-profits	fund	performed	well,	
achieving	a	10	per	cent	pre-tax	investment	
return	for	policyholder	asset	shares	
during	2013.

Furthermore,	on	a	statutory	(Pillar	1)	
basis	the	total	credit	default	reserve	for	
the	UK	shareholder	annuity	funds	also	
contributes	to	protecting	our	capital	
position	in	excess	of	the	IGD	surplus.	
Notwithstanding	the	absence	of	defaults	in	
the	period,	at	31	December	2013	we	have	
maintained	sizeable	credit	default	reserves	
at	£1.9	billion	(31	December	2012:	
£2.1	billion),	representing	47	per	cent	of	

Prudential plc Annual Report 2013 Strategic report£5.1bn

estimated IGD capital surplus, 
covering capital requirements

2.8times

the	portfolio	spread	over	swaps,	compared	
with	40	per	cent	at	31	December	2012.	

In	2013,	Prudential	plc	was	designated	
by	the	Financial	Stability	Board	as	a	global	
systemically	important	insurer	(G-SII).	At	
the	same	time,	the	International	
Association	of	Insurance	Supervisors	(IAIS)	
announced	details	of	its	assessment	
methodology	and	proposed	policy	
measures	for	G-SIIs,	covering	enhanced	
supervision,	effective	resolution	and	
higher	loss	absorption	capacity.	We	
continue	to	monitor	these	developments.
With	greater	visibility	on	the	potential	

outcome	of	Solvency	II,	we	have	for	the	
first	time	published	our	economic	capital	
position	based	on	our	Solvency	II	internal	
model.	This	result	is	based	on	an	
assumption	of	US	equivalence,	with	no	
restrictions	being	placed	on	the	economic	
value	of	overseas	surplus,	and	the	internal	
model	on	which	these	calculations	are	
based	has	not	yet	been	reviewed	or	

43

approved	by	the	Prudential	Regulation	
Authority.	Other	key	elements	of	the	basis	
which	are	likely	to	be	updated	in	future	as	
Solvency	II	regulations	become	clearer	
relate	to	the	liability	discount	rate	for	UK	
annuities,	the	impact	of	transitional	
arrangements	and	the	credit	risk	
adjustment	to	the	risk-free	rate.	Therefore,	
the	results	represent	an	estimate	of	our	
Solvency	II	capital	position,	assessed	
against	a	draft	set	of	rules,	with	a	number	of	
key	working	assumptions,	and	the	eventual	
Solvency	II	capital	position	will	change	as	
we	iterate	both	the	methodology	and	the	
internal	model	to	reflect	final	rules	and	
regulatory	feedback.	

On	this	basis,	our	economic	capital12	
surplus	is	£11.3	billion	(2012:	£8.8	billion),	
which	is	equivalent	to	an	economic	
solvency	ratio	of	257	per	cent	(2012:	ratio	
of	215	per	cent).	The	economic	solvency	
position	is	shown	to	be	robust	to	a	range	
of	market	sensitivities.

Financing and liquidity

Shareholders’ net core structural borrowings and ratings

Shareholders’	borrowings	in	holding	company
Prudential	Capital	
Jackson	surplus	notes

Total
Less:	Holding	company	cash	and	short-term	

2013  £m

Mark to 
market 
value

392
– 
38

430

IFRS 
basis

4,211
275
150

4,636

EEV 
basis 

4,603
275
188

5,066

IFRS 
basis

3,126
275
153

3,554

investments

(2,230)

– 

(2,230)

(1,380)

Net	core	structural	borrowings	of	

shareholder-financed	operations

2,406

430

2,836

2,174

2012  £m

Mark to 
market 
value

536
–
43

579

–

579

EEV 
basis 

3,662
275
196

4,133

(1,380)

2,753

Our	financing	and	liquidity	position	
remained	strong	throughout	the	period.	
Our	central	cash	resources	amounted	to	
£2.2	billion	at	31	December	2013,	up	from	
£1.4	billion	at	31	December	2012,	and	we	
retain	a	further	£2.1	billion	of	untapped	
committed	liquidity	facilities.

The	Group’s	core	structural	

borrowings	at	31	December	2013	totalled	
£4,636	million	(2012:	£3,554	million)	on	an	
IFRS	basis	and	comprised	£4,211	million	
(2012:	£3,126	million)	of	debt	held	by	
the	holding	company	and	£425	million	
(2012:	£428	million)	of	debt	held	by	the	
Group’s	subsidiaries,	Prudential	Capital	
and	Jackson.

The	increase	in	the	holding	company	
debt	of	£1,085	million	primarily	arises	from	
the	two	debt	issues	that	took	place	in	2013,	
raising	£1,124	million	of	cash	for	the	Group.	
In	January	2013	Prudential	issued	a	
US$700	million	(£429	million	net	of	costs),	

5.25	per	cent	perpetual	Innovative	Tier	1	
hybrid	under	this	programme,	primarily	to	
Asian	retail	investors,	and	in	December	
2013	issued	a	£700	million	(£695	million	
net	of	costs)	5.7	per	cent	lower	Tier	2	
subordinated	bonds.

Both	these	debt	issuances	were	raised	

under	our	£5	billion	medium	term	note	
programme,	which	covers	both	core	
borrowings	as	included	in	the	table	above,	
and	non-core	borrowings,	which	tend	to	be	
shorter	in	nature.	Under	this	programme,	
at	31	December	2013	the	outstanding	
subordinated	debt	was	£1,535	million,	
US$2,000	million	and	¤20	million.

In	addition	to	its	net	core	structural	

borrowings	of	shareholder-financed	
operations	set	out	above,	the	Group	has	
access	to	liquidity	via	the	debt	capital	
markets	and	has	in	place	an	unlimited	
global	commercial	paper	programme.	
As	at	31	December	2013,	we	had	issued	

commercial	paper	under	this	programme	
totalling	£175	million,	US$1,948	million,	
¤335	million	and	AU$8	million.

Prudential’s	holding	company	has	
access	to	£2.1	billion	of	syndicated	and	
bilateral	committed	revolving	credit	
facilities,	provided	by	17	major	
international	banks,	expiring	between	
2015	and	2018.	Apart	from	small	
drawdowns	to	test	the	process,	these	
facilities	have	never	been	drawn,	and	there	
were	no	amounts	outstanding	at	
31	December	2013.	The	medium-term	
note	programme,	the	commercial	paper	
programme	and	the	committed	revolving	
credit	facilities	are	all	available	for	general	
corporate	purposes	and	to	support	the	
liquidity	needs	of	Prudential’s	holding	
company,	and	are	intended	to	maintain	
a	strong	and	flexible	funding	capacity.	

Strategic reportChief Financial Officer’s report on our 2013 financial performance Prudential plc Annual Report 201344

Chief Financial Officer’s report on our 2013 financial performance continued

	 Prudential	manages	the	Group’s	core	
debt	within	a	target	level	consistent	with	
its	current	debt	ratings.	At	31	December	
2013,	the	gearing	ratio	(debt,	net	of	cash	
and	short-term	investments,	as	a	
proportion	of	IFRS	shareholders’	funds	
plus	net	debt)	was	20	per	cent,	compared	
to	17	per	cent	at	31	December	2012.	
Prudential	plc	has	strong	debt	ratings	from	

Standard	&	Poor’s,	Moody’s	and	Fitch.	
Prudential’s	long-term	senior	debt	is	rated	
A+,	A2	and	A	from	Standard	&	Poor’s,	
Moody’s	and	Fitch,	while	short-term	
ratings	are	A-1,	P-1	and	F1	respectively.	All	
ratings	on	Prudential	and	its	subsidiaries	
are	on	stable	outlook.

The	financial	strength	of	PAC	is	rated	
AA	by	Standard	&	Poor’s,	Aa2	by	Moody’s	

and	AA	by	Fitch.

Jackson	National	Life	Insurance	

Company’s	financial	strength	is	rated	AA	
by	Standard	&	Poor’s,	A1	by	Moody’s	and	
AA	by	Fitch.

Prudential	Assurance	Co.	Singapore	
(Pte)	Ltd’s	(Prudential	Singapore)	financial	
strength	is	rated	AA	by	Standard	&	Poor’s.

Shareholders’ funds

Operating	profit	based	on	longer-term	investment	returns
Items	excluded	from	operating	profit

Total profit before tax
Tax	and	non-controlling	interests

Profit for the year
Exchange	movements,	net	of	related	tax
Unrealised	gains	and	losses	on	Jackson	securities	classified	as	

available-for-sale13

Dividends
Other

Net (decrease) increase in shareholders’ funds
Shareholders’	funds	at	beginning	of	the	year

Shareholders’ funds at end of the year

Return on shareholders’ funds14

IFRS

EEV

2013  £m

20121  £m

2013  £m

20121  £m

2,954
(1,319)

1,635
(289)

1,346
(255)

(1,034)
(781)
15

(709)
10,359

9,650

23%

2,520
227

2,747
(584)

2,163
(216)

387
(655)
116

1,795
8,564

10,359

23%

5,580
84

5,664
(1,306)

4,358
(1,077)

–
(781)
(87)

2,413
22,443

24,856

19%

4,313
644

4,957
(1,188)

3,769
(469)

–
(655)
161

2,806
19,637

22,443

16%

During	2013	most	equity	markets	recorded	
strong	positive	movements,	although	
volatility	increased	through	the	period	
on	speculation	about	the	timing	of	the	
slowdown	in	the	US	Federal	Reserve’s	
quantitative	easing	programme.	This	also	
led	to	a	sharp	rise	in	US	yields	to	
3.1	per	cent	at	31	December	2013,	
compared	to	1.8	per	cent	at	the	end	of	

EEV shareholders’ funds, equivalent to

£24.9bn
971p

per share

2012,	with	yields	in	many	other	global	
markets	following	higher.	Higher	yields	
generate	adverse	value	movements	on	our	
holdings	of	fixed-income	securities,	which	
have	given	rise	to	negative	short-term	
investment	variances	in	some	of	our	
operations.	However,	these	higher	yields	
are	also	expected	to	generate	higher	
investment	returns	going	forward,	whose	
estimated	positive	future	value	is	also	
included	within	the	non-operating	results	
on	the	EEV	basis	of	reporting	and	offsets	
the	effect	of	the	negative	short-term	
investment	variances.	

In	addition,	fears	of	a	broad	economic	

slowdown	returned	during	the	year,	
particularly	in	emerging	markets,	as	a	
consequence	of	the	anticipated	end	to	US	
quantitative	easing.	As	a	result,	several	
developing	countries	have	experienced	
marked	currency	depreciation	against	the	
major	global	currencies.	While	Prudential	
is	well	diversified	by	currency,	this	effect,	
combined	with	the	appreciation	of	UK	
sterling	in	2013	on	better	economic	data,	
has	a	translational	impact	on	conversion	
of	local	balance	sheets	to	UK	sterling.

Taking	these	non-operating	movements	
into	account,	the	Group’s	EEV	shareholders’	
funds	have	increased	by	11	per	cent	during	
2013	to	£24.9	billion	(31	December	2012:	
£22.4	billion).	On	a	per	share	basis	EEV	at	
31	December	2013	stood	at	971	pence,	up	
from	878	pence	at	31	December	2012.	

Under	IFRS,	the	effect	of	potential	

higher	future	returns	will	only	be	
recognised	as	they	are	earned,	meaning	
there	is	no	offset	available	against	
short-term	investment	variances	in	the	
current	period.	IFRS	shareholders’	funds	at	
31	December	2013	of	£9.7	billion	were,	
therefore,	7	per	cent	lower	than	at	the	
previous	year	end	(31	December	2012:	
£10.4	billion).

Corporate transactions
Agreement to sell Japan life business
On	16	July	2013	the	Group	reached	an	
agreement	to	sell	its	closed	book	life	
insurance	business	in	Japan,	PCA	Life	
Insurance	Company	Limited,	to	SBI	
Holdings	Inc.	for	US$85	million	(£51	million	
at	31	December	2013	closing	exchange	
rate).	The	transaction	is	subject	to	
regulatory	approval	and	is	expected	to	
complete	in	the	second	quarter	of	2014.	
Consistent	with	the	classification	of	the	
business	as	held	for	sale,	the	IFRS	and	EEV	
carrying	values	have	been	set	to	
£48	million,	representing	the	estimated	
proceeds,	net	of	related	expenses	of	
£3	million.	The	IFRS	loss	of	£102	million	
(2012:	profit	of	£17	million)	and	EEV	loss	
of	£35	million	(2012:	profit	of	£21	million)	
comprises	the	2013	reduction	on	
re-measuring	the	carrying	value	of	
the	business	and	its	trading	results.

Prudential plc Annual Report 2013 Strategic report45

10   The detailed Holding Company cash flow is 

disclosed in note IIIa of Additional unaudited 
IFRS financial information.

11   Refer to the EEV basis supplementary 

information – Operating profit based on 
longer-term investment returns and 
summarised consolidated income statement, 
for the breakdown of other income and 
expenditure, and other non-operating items.
12   The methodology and assumptions used in 

calculating the economic capital result are set 
out in note II of Additional unaudited financial 
information. The economic solvency ratio is 
based on the Group’s Solvency II internal model 
which will be subject to Prudential Regulation 
Authority review and approval before its formal 
adoption in 2016. We do not expect to submit our 
Solvency II internal model to the Prudential 
Regulation Authority for approval until 2015 and 
therefore these economic capital disclosures 
should not be interpreted as outputs from an 
approved internal model. 

13   Net of related charges to deferred acquisition 

costs and tax.

14   Operating profit after tax and non-controlling 

interests as percentage of opening shareholders’ 
funds. For IFRS reporting purposes, the Group 
adopted amended accounting standards in 
2013. Accordingly, the IFRS elements and EEV 
basis shareholders’ interest for the comparative 
results have been adjusted for the retrospective 
application of this adoption of IFRS accounting 
policies for the purpose of the calculation above 
as discussed in note A2 of the IFRS financial 
statements and in note 1 of EEV basis results. In 
addition, following its reclassification as held for 
sale during 2013, operating results exclude the 
results of the Japan life insurance business. 
2012 comparatives have been retrospectively 
adjusted on a comparable basis. For the purpose 
of the calculation above, Japan has been 
removed from opening shareholders’ funds.

15  Association of South-east Asian Nations.

Acquisition of Thanachart Life
On	3	May	2013,	the	agreement	we	entered	
into	in	November	2012	to	establish	an	
exclusive	15-year	partnership	with	
Thanachart	Bank	Public	Company	Limited	
(Thanachart	Bank)	to	develop	jointly	their	
bancassurance	business	in	Thailand	was	
launched.	At	the	same	time,	Prudential	
Thailand	completed	the	acquisition	of	
Thanachart	Life	Assurance	Company	
Limited	(Thanachart	Life),	a	wholly-owned	
life	insurance	subsidiary	of	Thanachart	
Bank.	This	transaction	builds	on	
Prudential’s	strategy	of	focusing	on	the	
highly	attractive	markets	of	South-east	
Asia	and	is	in	line	with	the	Group’s	
multichannel	distribution	strategy.

The	consideration	for	the	transaction	

is	THB	18.981	billion	(£412	million),	of	
which	THB	17.500	billion	(£380	million)	
was	settled	in	cash	on	completion	in		
May	2013,	with	a	further	payment	of	
THB	0.946	billion	(£20	million)	in	July	2013	
for	adjustments	to	reflect	net	asset	value	
as	at	the	completion	date.	In	addition,	a	
deferred	payment	of	THB	0.535	billion	
(£12	million)	is	payable	12	months	after	
completion.	The	THB	18.981	billion	
(£412	million)	includes	the	amounts	
attributable	to	the	acquisition	of	the	
distribution	rights	associated	with	the	
exclusive	15-year	bancassurance	
partnership	agreement	with	Thanachart	
Bank.	No	goodwill	arose	on	this	acquisition.

Domestication of Hong Kong branch
On	1	January	2014,	the	Group	completed	
the	process	of	domestication	of	the	Hong	
Kong	branch	of	The	Prudential	Assurance	
Company	Limited.	The	branch	was	
transferred	on	1	January	2014	to	two	new	
Hong	Kong-incorporated	Prudential	
companies,	one	providing	life	insurance	
and	the	other	providing	general	insurance	
–	Prudential	Hong	Kong	Limited	and	
Prudential	General	Insurance	Hong	Kong	
Limited.	On	the	Prudential	Regulation	
Authority’s	pillar	1	peak	2	basis,	
approximately	£12.1	billion	of	assets,	
£12.0	billion	of	liabilities,	net	of	reinsurers’	
share	(including	policyholder	asset	share	
liabilities,	and	£1.2	billion	of	inherited	
estate)	and	£0.1	billion	of	shareholders’	
funds	(for	the	excess	assets	of	the	
transferred	non-participating	business)	
have	been	transferred.

Dividend
The	Board	proposes	to	rebase	the	full-year	
dividend	upwards	by	4.38	pence,	due	to	
the	strong	and	sustained	operational	and	
financial	performance	of	the	Group,	
evidenced	by	the	achievement	of	all	our	
demanding	2013	‘Growth	and	Cash’	
objectives.	The	directors	recommend	a	
final	dividend	of	23.84	pence	per	share	
(2012:	20.79	pence),	which	brings	the	total	

dividend	for	the	year	to	33.57	pence,	
representing	an	increase	of	15	per	cent	
over	2012.	

	The	Board	applies	strict	affordability	

tests	against	a	broad	range	of	criteria	
before	making	its	dividend	
recommendation.	It	is	the	result	of	these	
tests,	combined	with	the	Group’s	
exceptionally	strong	performance	in	the	
past	five	years,	that	has	enabled	the	Board	
to	take	the	unusual	decision	to	recommend	
the	rebase	of	the	dividend	in	consecutive	
years,	2012	and	2013.

It	is	worth	emphasising	here	again	that	

although	the	Board	has	been	able	to	
recommend	three	upward	rebases	in	the	
last	four	years,	the	Group’s	dividend	policy	
remains	unchanged.	The	Board	will	
maintain	its	focus	on	delivering	a	growing	
dividend	from	this	new	higher	base,	which	
will	continue	to	be	determined	after	taking	
into	account	the	Group’s	financial	flexibility	
and	our	assessment	of	opportunities	to	
generate	attractive	returns	by	investing	in	
specific	areas	of	the	business.	The	Board	
believes	that	in	the	medium	term	a	
dividend	cover	of	around	two	times	
is	appropriate.	

Notes
1 

For IFRS reporting purposes, the Group adopted 
new and amended accounting standards in 
2013. Accordingly, the IFRS elements and EEV 
basis shareholders’ interest for the comparative 
results have been adjusted for the retrospective 
application of this adoption of IFRS accounting 
policies, as discussed in note A2 of the IFRS 
financial statements and in note 1 of EEV basis 
results. In addition, following its reclassification 
as held for sale during 2013, operating results 
exclude the result of the Japan life insurance 
business. Profit before tax continues to include 
these results. 2012 comparatives have been 
retrospectively adjusted on a comparable basis.
2   Refer to note B1.1 in IFRS financial statements for 

the breakdown of other income and 
expenditure, and other non-operating items.

3   For basis of preparation see note 1(a) of 
Additional IFRS unaudited financial 
information.
Includes Group’s proportionate share of the 
liabilities and associated flows of the insurance 
joint ventures in Asia.

4  

5   Defined as movements in shareholder-backed 
policyholder liabilities arising from premiums 
(net of charges), surrenders/withdrawals, 
maturities and deaths.
Includes Group’s proportionate share in PPM 
South Africa and the Asian asset management 
joint ventures.

6  

7   Net inflows exclude Asia Money Market Fund 

(MMF) inflows of £522 million (2012: net outflows 
£226 million). External funds under 
management exclude Asia MMF balances 
of £4,296 million (2012: £4,004 million).

8   Free surplus generation represents ‘underlying 
free surplus’ based on operating movements, 
including the general insurance commission 
earned during the period and excludes market 
movements, foreign exchange, capital 
movements, shareholders’ other income and 
expenditure and centrally arising restructuring 
and Solvency II implementation costs. 
9   Following its reclassification as held for sale 

during 2013, operating results exclude the 
results of the Japan life insurance business. 
2012 comparatives have been retrospectively 
adjusted on a comparable basis.

Strategic reportChief Financial Officer’s report on our 2013 financial performance Prudential plc Annual Report 201346

Group Chief Risk Officer’s report on the risks facing our business  
and our capital strength

Managing risk to generate 
competitive advantage 

Our strategy and operating principles

Asia:
acceler a t e

A

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ment:

 ‘We generate shareholder value 
by selectively taking exposure 
to risks that are adequately 
rewarded and that can be 
appropriately quantified 
and managed.’

Pierre-Olivier Bouée
Group Chief Risk Officer

U

nite
build o

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Balanced 
metrics and 
disclosures 

e

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Focus on 
customers &
distribution 

Disciplined
capital
allocation

m:
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U n it e

Proactive risk 
management 

As a provider of financial 

services the management 
of risk lies at the heart of our 
business, and effective risk 
management capabilities represent 
a key source of competitive 
advantage for the Group. We generate 
shareholder value by selectively 
taking exposure to risks that are 
adequately rewarded and that can 
be appropriately quantified and 
managed. We retain material risks 
only where consistent with our risk 
appetite and risk-taking philosophy, 
that is: (i) they contribute to value 
creation; (ii) adverse outcomes can 
be withstood; and (iii) we have the 
capabilities, expertise, processes and 
controls to manage them.

The control procedures and systems 
established within the Group are designed 
to manage rather than eliminate the risk of 
failure to meet business objectives. They 
can only provide reasonable and not 
absolute assurance against material 
misstatement or loss and focus on aligning 
the levels of risk-taking with the 
achievement of business objectives.

Group Risk Framework 
Our Group Risk Framework describes our 
approach to risk management, including 
provisions for risk governance arrangements; 
our appetite and limits for risk exposures; 
policies for the management of various risk 
types; risk culture standards; and risk 
reporting. It is under this framework that the 
key arrangements and standards for risk 

Prudential retains material risks only 
where consistent with our risk 
appetite and risk-taking philosophy, 
that is:
B   They contribute to value creation; 
B   Adverse outcomes can 
be withstood; and 

B   We have the capabilities, expertise, 

processes and controls to manage them. 

For more information on Prudential’s  
strategy and operating principles

Our strategy page 16

management and internal control that support 
Prudential’s compliance with statutory and 
regulatory requirements are defined.

Risk governance
(Unaudited)
Our Group Risk Framework requires that all 
our businesses and functions establish 
processes for identifying, evaluating and 
managing the key risks faced by the Group. 
The framework is based on the concept of 
‘three lines of defence’ comprising 
risk-taking and management, risk control 
and oversight and independent assurance. 
Primary responsibility for strategy, 
performance management and risk control 
lies with the Board, which has established 
the Group Risk Committee to assist in 
providing leadership, direction and 
oversight in respect of the Group’s 
significant risks, and with the Group Chief 
Executive and the Chief Executives of each 
of the Group’s business units.

Risk taking and the management 
thereof forms the first line of defence and 
is facilitated through both the Group 
Executive Committee and the Balance Sheet 
and Capital Management Committee. 

Risk control and oversight constitutes 
the second line of defence, and is achieved 
through the operation of the Group 
Executive Risk Committee and its 
sub-committees which monitor and keep 
risk exposures under regular review. These 
committees are supported by the Group 
Chief Risk Officer, with functional 
oversight provided by Group Risk, Group 
Compliance and Group Security. 

Prudential plc Annual Report 2013 Strategic report 
47

Group Risk has responsibility for 
establishing and embedding a capital 
management and risk oversight framework 
and culture consistent with our risk 
appetite that protects and enhances the 
Group’s embedded and franchise value. 
Group Compliance provides verification of 
compliance with regulatory standards and 
informs the Board, as well as the Group’s 
management, on key regulatory issues 
affecting the Group. Group Security is 
responsible for developing and delivering 
appropriate security measures with a view 
to protecting the Group’s staff, physical 
assets and intellectual property.

Risk appetite and limits
(Audited)
The extent to which we are willing to take 
risk in the pursuit of our objective to create 
shareholder value is defined by a number 
of risk appetite statements, operationalised 
through measures such as limits, triggers 
and indicators. These appetite statements 
and measures are approved by the Board 
on recommendation of the Group Risk 
Committee and are subject to annual review.

  We define and monitor aggregate risk 
limits based on financial and non-financial 
stresses for our earnings volatility, liquidity 
and capital requirements as follows:

Earnings volatility: the objectives of the 
limits are to ensure that:

a 

b 

c 

 The volatility of earnings is consistent 
with the expectations of stakeholders;
 The Group has adequate earnings (and 
cash flows) to service debt, expected 
dividends and to withstand unexpected 
shocks; and
 Earnings (and cash flows) are managed 
properly across geographies and are 
consistent with funding strategies.

The two measures used to monitor the 
volatility of earnings are EEV operating 
profit and IFRS operating profit, although 
EEV and IFRS total profits are also 
considered.

Liquidity: the objective is to ensure that 
the Group is able to generate sufficient 
cash resources to meet financial obligations 
as they fall due in business as usual and 
stressed scenarios.

Capital requirements: the limits aim to 
ensure that:

a 

b 

c 

 The Group meets its internal economic 
capital requirements;
 The Group achieves its desired target 
rating to meet its business objectives; 
and
 Supervisory intervention is avoided.

The two measures used are the EU 
Insurance Groups Directive (IGD) capital 
requirements and internal economic capital 
requirements. In addition, capital 
requirements are monitored on both local 
statutory and future Solvency II regulatory 
bases. 

We also define risk appetite statements 
and measures (ie limits, triggers, indicators) 
for the major constituents of each risk type 
as categorised and defined in the Group 
Risk Framework, where appropriate. These 
appetite statements and measures cover 
the most significant exposures to the 
Group, particularly those that could impact 
our aggregate risk limits. The Group Risk 
Framework risk categorisation is shown in 
the table below. 

Group Risk Framework risk categorisation

Category

Risk type

Definition

Financial risks

Market risk

Credit risk

Insurance risk

The risk of loss for the Group’s business, or of adverse change in the financial situation, 
resulting, directly or indirectly, from fluctuations in the level or volatility of market prices 
of assets and liabilities.

The risk of loss for the Group’s business or of adverse change in the financial position, 
resulting from fluctuations in the credit standing of issuers of securities, counterparties 
and any debtors in the form of default or other significant credit event (eg downgrade 
or spread widening).

The risk of loss for the Group’s business or of adverse change in the value of insurance 
liabilities, resulting from changes in the level, trend, or volatility of a number of insurance 
risk drivers. This includes adverse mortality, longevity, morbidity, persistency and 
expense experience.

Liquidity risk

The risk of the Group being unable to generate sufficient cash resources or to meet 
financial obligations as they fall due in business as usual and stress scenarios.

Non-financial risks Operational risk

The risk of loss arising from inadequate or failed internal processes, or from personnel and 
systems, or from external events other than those covered by business environment risk.

Business 
environment risk

Exposure to forces in the external environment that could significantly change the 
fundamentals that drive the business’s overall strategy.

Strategic risk

Ineffective, inefficient or inadequate senior management processes for the development 
and implementation of business strategy in relation to the business environment and the 
Group’s capabilities.

Strategic reportGroup Chief Risk Officer’s report on the risks  facing our business and our capital strength Prudential plc Annual Report 201348

  Our risk appetite framework forms an 

integral part of our annual business 
planning cycle. The Group Risk Committee 
is responsible for reviewing the risks 
inherent in the Group’s business plan and 
for providing the Board with input on the 
risk/reward trade offs implicit therein. 
This review is supported by the Group 
Risk function, which uses submissions by 
business units to calculate the Group’s 
aggregated position (allowing for 
diversification effects between business 
units) relative to the aggregate risk limits. 

Risk policies
(Audited)
Risk policies set out specific requirements 
for the management of, and articulate the 
risk appetite for, key risk types. There are 
policies for credit, market, insurance, 
liquidity, operational and tax risk, as well 
as dealing controls. They form part of the 
Group Governance Manual, which was 
developed to make a key contribution to 
the sound system of internal control that 
we are expected to maintain under the UK 
Corporate Governance Code and the Hong 
Kong Code on Corporate Governance 
Practices. Group Head Office and business 
units confirm that they have implemented the 
necessary controls to evidence compliance 
with the Group Governance Manual.

Risk culture
(Unaudited)
We work to promote a responsible risk 
culture in three main ways:

a 

b 

c 

 By the leadership and behaviours 
demonstrated by management;
 By building skills and capabilities 
to support management; and
 By including risk management (through 
the balance of risk with profitability and 
growth) in the performance evaluation 
of individuals.

The remuneration strategy at Prudential 
is designed to be consistent with its risk 
appetite, and the Group Chief Risk Officer 
advises the Group Remuneration 
Committee on adherence to our risk 
framework and appetite.

Risk reporting
(Unaudited)
An annual ‘top-down’ identification of our 
top risks assesses the risks that have the 
greatest potential to impact the Group’s 
operating results and financial condition. 
The management information received by 
the Group Risk Committees and the Board 
is tailored around these risks, and it also 
covers ongoing developments in other key 
and emerging risks. A discussion of the key 
risks, including how they affect our 
operations and how they are managed, 
follows below. 

Key risks 
Market risk
(i)  Investment risk
(Audited)
In Prudential UK, investment risk arises 
from the assets in the with-profits fund. 
This risk impacts the shareholders’ 
interest in future transfers and is driven 
predominantly by equities in the fund 
as well as by other investments such 
as property and bonds. The fund’s 
large inherited estate – estimated at 
£8.0 billion as at 31 December 2013 
(31 December 2012: £7.0 billion) – can 
absorb market fluctuations and protect 
the fund’s solvency. The inherited 
estate is partially protected against falls 
in equity markets through an active 
hedging policy.

In Asia, our shareholder exposure to 
equities relates to revenue from unit-linked 
products and, from a capital perspective, 
to the effect of falling equity markets on its 
with-profits businesses. 

 In Jackson, investment risk arises in 
relation to the assets backing the policies. 
In the case of the ‘spread business’, 
including fixed annuities, these assets are 
generally bonds. For variable annuities 
business, these assets include equities as 
well as other assets such as bonds. In this 
case the impact on the shareholder comes 
from value of future mortality and expense 
fees, and additionally from guarantees 
embedded in variable annuity products. 
Shareholders’ exposure to these 
guarantees is mitigated through a hedging 
programme, as well as reinsurance. Further 
measures have been undertaken including 
re-pricing initiatives and the introduction of 
variable annuities without guarantees. 
Furthermore, it is our philosophy not to 
compete on price; rather, we seek to sell at 
a price sufficient to fund the cost it incurs to 
hedge or reinsure its risks and to achieve an 
acceptable return.

The Jackson IFRS shareholders’ equity 

and US statutory capital are sensitive to 
the effects of policyholder behaviour on 
the valuation of GMWB guarantees. 
Jackson hedges the guarantees on its 
variable annuity book on an economic 
basis, and thus accepts variability in its 
accounting results in the short term in 
order to achieve the appropriate economic 
result. In particular, under Prudential’s 
Group IFRS reporting, the measurement of 
the Jackson variable annuity guarantees is 
typically less sensitive to market 
movements than the corresponding 
hedging derivatives, which are held at 
market value. However, depending on the 
level of hedging conducted regarding a 
particular risk type, certain market 
movements can drive volatility in the 
economic result which may be less 
significant under IFRS reporting. 

(ii)  Interest rate risk
(Audited)
Long-term rates have declined over recent 
periods in many markets, falling to historic 
lows. Products that we write are sensitive 
to movements in interest rates, and while 
we have already taken a number of actions 
to de-risk the in-force business as well as 
re-price and restructure new business 
offerings in response to historically low 
interest rates, persistently low rates may 
impact policyholders’ savings patterns 
and behaviour. 

 Interest rate risk arises in our UK 

business from the need to match cash flows 
for annuity payments with those from 
investments; movements in interest rates 
may have an impact on profits where 
durations are not perfectly matched. As 
a result, we aim to match the duration of 
assets and liabilities as closely as possible 
and the position is monitored regularly. The 
with-profits business is exposed to interest 
rate risk as a result of underlying 
guarantees. Such risk is largely borne 
by the with-profits fund but shareholder 
support may be required in extremis. 
In Asia, exposure to interest rate 
risk arises from the guarantees of some 
non-unit-linked investment products. 
This exposure arises because it may not be 
possible to hold assets which will provide 
cash flows to match exactly those relating 
to policyholder liabilities. While this 
residual asset/liability mismatch risk can 
be managed, it cannot be eliminated. 

Jackson is exposed to interest rate risk 
in its fixed, fixed index and variable annuity 
books. Movements in interest rates can 
influence the cost of guarantees in such 
products, in particular the cost of 
guarantees may increase when interest 
rates fall. Interest rate risk across the entire 
business is managed through the use 
of interest rate swaps and interest rate 
options.

(iii)  Foreign exchange risk
(Audited)
We principally operate in Asia, the US and 
the UK. The geographical diversity of our 
businesses means that we are inevitably 
subject to the risk of exchange rate 
fluctuations. Our international operations 
in the US and Asia, which represent a 
significant proportion of our operating 
profit and shareholders’ funds, generally 
write policies and invest in assets 
denominated in local currency. Although 
this practice limits the effect of exchange 
rate fluctuations on local operating results, 
it can lead to significant fluctuations in our 
consolidated financial statements when 
results are expressed in UK sterling.

We retain revenues locally to support 
the growth of our business, and capital is 
held in the local currency of the business 

Prudential plc Annual Report 2013 Strategic reportGroup Chief Risk Officer’s report on the risks facing our business  and our capital strength continued49

to meet local regulatory and market 
requirements, accepting the balance sheet 
translation risks this can produce. 
However, in cases where a surplus arising 
in an overseas operation supports Group 
capital or where a significant cash 
remittance is due from an overseas 
subsidiary to the Group, this exposure is 
hedged where we believe it is economically 
optimal to do so. We do not have appetite 
for significant shareholder exposures to 
foreign exchange risks in currencies 
outside the local territory. Currency 
borrowings, swaps and other derivatives 
are used to manage exposures.

Credit risk
(Audited)
We invest in fixed income assets in order to 
match policyholder liabilities and enter into 
reinsurance and derivative contracts to 
mitigate various types of risk. As a result, 
we are exposed to credit and counterparty 
credit risk across our business. We employ 
a number of risk management tools to 
manage credit risk, including limits defined 
on an issuer/counterparty basis as well as 
on average credit quality, and collateral 
arrangements in derivative transactions. 
The Group Credit Risk Committee 
oversees credit and counterparty credit 
risk across the Group.

(i)  Debt and loan portfolio
(Audited)
Our UK business is primarily exposed 
to credit risk in the shareholder-backed 
portfolio, where fixed income assets 
represent 33 per cent or £26.8 billion 
of our exposure. Credit risk arising from 
£48.0 billion of fixed income assets is 
largely borne by the with-profits fund, 
although shareholder support may be 
required should the with-profits fund 
become unable to meet its liabilities. Our 
UK business is exposed to a lesser extent 
to £7.2 billion of fixed income assets in 
our unit-linked business.

The debt portfolio at our Asia business 
totalled £18.6 billion at 31 December 2013. 
Of this, approximately 66 per cent was in 
unit-linked and with-profits funds with 
minimal shareholders’ risk. The remaining 
34 per cent is shareholder exposure and is 
invested predominantly (71 per cent) in 
investment grade bonds. 

Credit risk arises in the general account 
of our US business, where £30.3 billion of 
fixed income assets back shareholder 
liabilities including those arising from fixed 
annuities, fixed index annuities and life 
insurance. Included in the portfolio are 
£2.3 billion of commercial mortgage-
backed securities and £1.8 billion of 
residential mortgage-backed securities, of 
which £0.9 billion (52 per cent) are issued 
by US government sponsored agencies.

The shareholder-owned debt and loan 
portfolio of the Group’s asset management 
operations of £2.0 billion as at 
31 December 2013 is principally related to 
Prudential Capital operations. Prudential 
Capital generates revenue by providing 
bridging finance, managing investments 
and operating a securities lending and cash 
management business for the Prudential 
Group and our clients.

Further details of the composition of our 

debt portfolio, and exposure to loans, can 
be found in the IFRS financial statements.

agreements between the individual Group 
entities and relevant counterparties in place 
under each of these master agreements.

Our exposure to derivative 
counterparty and reinsurance 
counterparty credit risk is managed using 
an array of risk management tools, 
including a comprehensive system of 
limits. Where appropriate, we reduce our 
exposure, purchase credit protection 
or make use of additional collateral 
arrangements to control our levels of 
counterparty credit risk.

(ii)  Group sovereign debt and bank 
debt exposure
(Audited)
Sovereign debt1 represented 15 per cent or 
£10 billion of the debt portfolio backing 
shareholder business at 31 December 2013 
(31 December 2012: 15 per cent or 
£10.2 billion). 44 per cent of this was rated 
AAA and 92 per cent investment grade 
(31 December 2012: 38 per cent AAA, 
92 per cent investment grade). At 
31 December 2013, the Group’s total 
holding in continental Europe shareholder 
sovereign debt1 was £531 million. 
78 per cent of this was AAA rated 
(31 December 2012: 79 per cent AAA 
rated). Shareholder exposure to the 
Eurozone sovereigns of Italy and Spain is 
£54 million (31 December 2012: 
£52 million). We do not have any sovereign 
debt exposure to Greece, Cyprus, Portugal 
or Ireland. 

Our bank exposure is a function of our 
core investment business, as well as of the 
hedging and other activities undertaken to 
manage our various financial risks. Given 
the importance of our relationship with our 
banks, exposure to the banking sector is a 
key focus of management information 
provided to the Group risk committees and 
the Board. 

The exposures held by the shareholder-
backed business and with-profits funds in 
sovereign debt and bank debt securities 
at 31 December 2013 are given in Note 
C3.3(b) of the Group’s IFRS financial 
statements.

(iii)  Counterparty credit risk
(Audited)
We enter into a variety of exchange traded 
and over-the-counter derivative financial 
instruments, including futures, options, 
forward currency contracts and swaps 
such as interest rate swaps, inflation swaps, 
cross-currency swaps, swaptions and 
credit default swaps.

All over-the-counter derivative 

transactions, with the exception of some 
Asian transactions, are conducted under 
standardised International Swaps and 
Derivatives Association Inc. master 
agreements and we have collateral 

Insurance risk 
(Audited)
The processes of determining the price 
of our products and reporting the results 
of our long-term business operations 
require us to make a number of 
assumptions. In common with other 
industry players, the profitability 
of our businesses depends on a 
mix of factors including mortality 
and morbidity levels and trends, 
persistency, investment performance, 
unit cost of administration and new 
business acquisition expenses. 

We continue to conduct research 
into longevity risk using data from our 
substantial annuity portfolio. The 
assumptions that we make about future 
expected levels of mortality are 
particularly relevant in our UK annuity 
business. The attractiveness of 
transferring longevity risk (via reinsurance 
and other external solutions) is regularly 
evaluated. These are used as risk 
management tools where it is appropriate 
and attractive to do so.

Morbidity risk is mitigated by 
appropriate underwriting and use of 
reinsurance. Our morbidity assumptions 
reflect our recent experience and 
expectation of future trends for each 
relevant line of business. 

Our persistency assumptions reflect 
recent experience for each relevant line of 
business, and any expectations of future 
persistency. Persistency risk is mitigated 
by appropriate training and sales processes 
and managed proactively post sale. Where 
appropriate, allowance is also made for the 
relationship – either assumed or historically 
observed – between persistency and 
investment returns, and for the resulting 
additional risk.

Liquidity risk 
(Audited)
Our parent company has significant 
internal sources of liquidity which are 
sufficient to meet all of its expected 
requirements for the foreseeable future 
without having to make use of external 
funding. In aggregate the Group has 
£2.1 billion of undrawn committed 

 Prudential plc Annual Report 2013Strategic reportGroup Chief Risk Officer’s report on the risks facing our business and our capital strength 
50

  facilities, expiring between 2015 and 
2018. In addition, the Group has access to 
liquidity via the debt capital markets. We 
also have in place an unlimited commercial 
paper programme and have maintained 
a consistent presence as an issuer in this 
market for the last decade. Liquidity uses 
and sources have been assessed at the 
Group and at a business unit level under 
base case and stressed assumptions. The 
liquidity resources available and the 
subsequent Liquidity Coverage Ratio are 
regularly monitored and we have assessed 
these to be sufficient.

Operational risk
(Unaudited)
We are exposed to operational risk 
through the course of running our 
business. We are dependent on the 
successful processing of a large number 
of transactions, utilising various legacy 
and other IT systems and platforms, 
across numerous and diverse products. 
We also operate under the ever-evolving 
requirements set out by different 
regulatory and legal regimes 
(including tax), as well as utilising a 
significant number of third parties to 
distribute products and to support 
business operations. 

Our IT, compliance and other 
operational systems and processes 
incorporate controls that are designed to 
manage and mitigate the operational risks 
associated with our activities. Although 
we have not experienced a material failure 
or breach in relation to our legacy and 
other IT systems and processes to date, 
we have been, and likely will continue 
to be, subject to computer viruses, 
attempts at unauthorised access and 
cyber security attacks.

We have an operational risk 

management framework in place that 
facilitates both the qualitative and 
quantitative analysis of operational risk 
exposures. The output of this framework, 
in particular management information on 
key operational risk and control 
assessments, scenario analysis, internal 
incidents and external incidents, is 
reported by the business units and 
presented to the Group Operational 
Risk Committee. This information also 
supports business decision-making 
and lessons-learned activities, the ongoing 
improvement of the control environment, 
and determination of the adequacy of 
our corporate insurance programme.

Global regulatory risk 
(Unaudited)
Global regulatory risk is considered a key 
risk and is classified as a business 
environment risk under the Group Risk 
framework risk categorisation.

The European Union (EU) is 

developing a new prudential regulatory 
framework for insurance companies, 
referred to as Solvency II. The Solvency II 
Directive, which sets out the new 
framework, was formally approved by the 
Economic and Financial Affairs Council 
in November 2009 although its 
implementation was delayed pending 
agreement on a directive known as 
Omnibus II which, once adopted, will 
amend certain aspects of the Solvency II 
Directive. The new approach is based on 
the concept of three pillars – minimum 
capital requirements, supervisory review 
of firms’ assessments of risk, and 
enhanced disclosure requirements.
Specifically, Pillar 1 covers the 
quantitative requirements around own 
funds, valuation rules for assets and 
liabilities and capital requirements. Pillar 2 
provides the qualitative requirements for 
risk management, governance and 
controls, including the requirement for 
insurers to submit an Own Risk and 
Solvency Assessment which will be used 
by the regulator as part of the supervisory 
review process. Pillar 3 deals with the 
enhanced requirements for supervisory 
reporting and public disclosure.

A key aspect of Solvency II is that the 

assessment of risks and capital 
requirements are intended to be aligned 
more closely with economic capital 
methodologies and may allow us to make 
use of our internal economic capital 
models if approved by the Prudential 
Regulation Authority. 

In November 2013, representatives 

from the European Parliament, the 
European Commission and the Council 
of the European Union reached an 
agreement on the Omnibus II Directive, 
which is currently expected to be 
adopted in early 2014. As a result, 
Solvency II is now expected to be 
implemented as of 1 January 2016, 
although the European Commission and 
the European Insurance and 
Occupational Pensions Authority are 
continuing to develop the detailed rules 
that will complement the high-level 
principles of the Solvency II and 
Omnibus II Directives, which are not 
currently expected to be finalised until 
mid-2015.

There is significant uncertainty 
regarding the final outcome of this 
process. In particular, certain detailed 
aspects of the Solvency II rules relating to 
the determination of the liability discount 
rate for UK annuity business remain to be 
clarified and our capital position is 
sensitive to these outcomes. Further, the 
effective application of a number of key 
measures incorporated in the Omnibus II 
Directive, including the provisions for 

third-country equivalence, are expected 
to be subject to supervisory judgement 
and approval. There is a risk that the effect 
of the measures finally adopted could be 
adverse for us, including potentially a 
significant increase in the capital required 
to support our business and that we may 
be placed at a competitive disadvantage 
to other European and non-European 
financial services groups. We are actively 
participating in shaping the outcome 
through our involvement in industry 
bodies and trade associations, including 
the Chief Risk Officer and Chief Financial 
Officer Forums, together with the 
Association of British Insurers and 
Insurance Europe. 

Having assessed the requirements 

of Solvency II, an implementation 
programme was initiated with dedicated 
teams to manage the required work across 
the Group. The activity of the local 
Solvency II teams is coordinated centrally 
to achieve consistency in the 
understanding and application of the 
requirements. We are continuing our 
preparations to adopt the regime when 
it comes into force on 1 January 2016 and 
are undertaking in parallel an evaluation 
of the possible actions to mitigate its 
effects. We regularly review our range 
of options to maximise the strategic 
flexibility of the Group. This includes 
consideration of optimising our domicile 
as a possible response to an adverse 
outcome on Solvency II. 

Over the coming months we will 

remain in regular contact with the 
Prudential Regulation Authority as we 
continue to engage in the ‘pre-application’ 
stage of the approval process for the 
internal model. In addition, we are 
engaged in the Prudential Regulation 
Authority’s ‘Individual Capital Adequacy 
Standards Plus’ (ICAS+) regime, which 
is enabling our UK insurance entities to 
leverage the developments made in 
relation to the Solvency II internal model 
for the purpose of meeting the existing 
ICAS regime.

Currently there are also a number 
of other global regulatory developments 
which could impact the way in which we 
are supervised in our many jurisdictions. 
These include the Dodd-Frank Act in the 
US, the work of the Financial Stability 
Board on Global Systemically Important 
Insurers (G-SIIs) and the Common 
Framework for the Supervision of 
Internationally Active Insurance Groups 
(ComFrame) being developed by the 
International Association of Insurance 
Supervisors (IAIS).

The Dodd-Frank Act represents a 
comprehensive overhaul of the financial 
services industry within the United States 
that, among other reforms to financial 

Prudential plc Annual Report 2013 Strategic reportGroup Chief Risk Officer’s report on the risks facing our business  and our capital strength continuedservices entities, products and markets, 
may subject financial institutions 
designated as systemically important 
to heightened prudential and other 
requirements intended to prevent or 
mitigate the impact of future disruptions in 
the US financial system. The full impact of 
the Dodd-Frank Act on our businesses is 
not currently clear. However, many of its 
provisions have a delayed effectiveness 
and/or require rule making or other 
actions by various US regulators over 
the coming years.

In July 2013, the Financial Stability 
Board announced the initial list of nine 
insurance groups that have been 
designated as G-SIIs. This list included 
Prudential as well as a number of our 
competitors. The designation as a G-SII 
is likely to lead to additional policy 
measures being applied to the designated 
group. Based on a policy framework 
released by the IAIS concurrently with 
the initial list, these additional policy 
measures will include enhanced 
Group-wide supervision. This enhanced 
supervision is intended to commence 
immediately and will include the 
development by July 2014 of a Systemic 
Risk Management Plan under supervisory 
oversight and implementation thereafter 
and by the end of 2014, a Group 
Recovery and Resolution Plan and 
Liquidity Risk Management Plan. The 
G-SII regime also introduces two types of 
capital requirements, the first, a Basic 
Capital Requirement, designed to act as 
a minimum Group capital requirement 
and the second, a Higher Loss Absorption 
requirement for conducting non-
traditional insurance and non-insurance 
activities. The IAIS released a 
consultation paper on the Basic Capital 
Requirement in December 2013 and we 
will participate in the field testing of the 
proposals (expected in the first half of 
2014). We are monitoring the 
development of, and the potential impact 
of, the framework of policy measures and 
engaging with the Prudential Regulation 
Authority on the implications of this 
designation. The IAIS currently expects 
to finalise the Basic Capital Requirement 
and Higher Loss Absorption proposals 
by November 2014 and the end of 2015 
respectively. Implementation of the 
regime is likely to be phased in over a 
period of years with the Basic Capital 
Requirement expected to be introduced 
between 2015 and 2019. The Higher Loss 
Absorption requirement will apply 
from January 2019 to the insurance 
groups identified as G-SIIs 
in November 2017. 

ComFrame is also being developed 
by the IAIS to provide common global 
requirements for the supervision of 

insurance groups. The framework is 
designed to develop common principles 
for supervision and so may increase the 
focus of regulators in some jurisdictions. 
It is also currently expected that some 
prescriptive requirements, including 
group capital requirements will be 
included in the framework. A revised draft 
ComFrame proposal was released for 
consultation in October 2013. The IAIS 
will undertake a field testing exercise from 
2014 to 2018 to assess the impacts of the 
quantitative and qualitative requirements 
proposed under ComFrame. ComFrame 
is expected to be implemented in 2019.

Risk factors
(Unaudited)
Our disclosures covering risk factors can 
be found at the end of this document.

Risk mitigation and hedging 
(Unaudited)
We manage our actual risk profile against 
our tolerance of risk. To do this, we 
maintain risk registers that include details 
of the risks we have identified and of the 
controls and mitigating actions we employ 
in managing them. Any mitigation 
strategies involving large transactions 
such as a material derivative transaction 
involving shareholder business are subject 
to review at Group level before 
implementation.

We use a range of risk management and 

mitigation strategies. The most important 
of these include: adjusting asset portfolios 
to reduce investment risks (such as 
duration mismatches or overweight 
counterparty exposures); using derivatives 
to hedge market risks; implementing 
reinsurance programmes to manage 
insurance risk; implementing corporate 
insurance programmes to limit the impact 
of operational risks; and revising business 
plans where appropriate.

estimated IGD capital surplus covering 
capital requirements

£5.1bn
2.8times

51

Capital management 
Regulatory capital (IGD)
(Audited)
Prudential is subject to the capital 
adequacy requirements of the European 
Union Insurance Groups Directive (IGD) 
as implemented by the Prudential 
Regulation Authority in the UK. The IGD 
capital surplus represents the aggregated 
surplus capital (on a Prudential Regulation 
Authority consistent basis) of the Group’s 
regulated subsidiaries less the Group’s 
borrowings. No diversification benefit is 
recognised.

Our capital position remains strong. 
We have continued to place emphasis on 
maintaining the Group’s financial strength 
through optimising the balance between 
writing profitable new business, 
conserving capital and generating cash. 
We estimate that our IGD capital surplus 
is £5.1 billion at 31 December 2013 
(before taking into account the 2013 final 
dividend), with available capital covering 
our capital requirements 2.8 times. 
This compares to a capital surplus of 
£5.1 billion at the end of 2012 (before 
taking into account the 2012 final 
dividend), albeit this was calculated on 
a different basis.

The movements in 2013 mainly 

comprise:

 — Net capital generation (net of market 

movements) mainly through operating 
earnings (in-force releases less 
investment in new business, net of tax) 
of £2.1 billion; and

 — Subordinated debt issuance of 

£1.1 billion;

offset by:

 — The impact of the Thanachart 
acquisition cost, net of IGD 
contribution, £0.3 billion;

 — Reduction in respect of Jackson IGD 
of £1.2 billion, as described below;

 — Reduction in the shareholders’ interest 

in future transfers from the UK’s 
with-profits fund asset allowance 
(as discussed below) of £0.2 billion;

 — Final 2012 dividend of £0.5 billion and 
interim 2013 dividend of £0.3 billion; 

 — External financing costs and other 

central costs, net of tax, of £0.6 billion; 
and

 — Negative impact arising from foreign 
exchange movements of £0.1 billion.

IGD surplus represents the accumulation of 
surpluses across all of our operations based 
on local regulatory minimum capital 
requirements with some adjustments, 
pursuant to the requirements of Solvency I. 

 Prudential plc Annual Report 2013Strategic reportGroup Chief Risk Officer’s report on the risks facing our business and our capital strength 
52

  The calculation does not fully adjust 
capital requirements for risk nor does it 
capture the true economic value of assets. 
Global regulatory developments, such as 
Solvency II and ComFrame, aim to ensure 
that the calculation of regulatory surplus 
evolves over time into a more meaningful 
risk-sensitive measure. 

There is broad agreement that 

ultimately it would be beneficial to replace 
the IGD regime with a regime that is more 
risk-based. Solvency II aims to provide 
such a framework and is expected to be 
implemented on 1 January 2016. The 
structure of the Group and the approach 
we have taken to managing our risks, with 
a sizeable credit reserve in the UK annuity 
book, a strong inherited estate in UK 
with profits and the relatively low risk 
nature of our asset management and Asian 
operations, together with a high level of 
IGD surplus, means we have positioned 
ourselves well for future regulatory 
developments and stresses to our 
business. Our economic capital surplus, 
based on outputs from our Solvency II 
internal model, is shown below. 

(Unaudited)
In March 2013, we agreed with the PRA to 
amend the calculation of the contribution 
Jackson makes to the Group’s IGD2 surplus. 
Until then, the contribution of Jackson to 
the reported IGD was based on an 
intervention level set at 75 per cent of US 
Risk Based Capital Company Action Level. 
Post this change, the contribution of 
Jackson to IGD surplus now equals the 
surplus in excess of 250 per cent of 
Company Action Level. This is more in line 
with the level at which we have historically 
reported free surplus, which had been set 
at 235 per cent of Company Action Level, 
and which has been raised to 250 per cent 
in the first half of 2013 to align with IGD. In 
the absence of an agreed Solvency II 
approach, we believe that this change 
makes the IGD surplus a more meaningful 
measure and one that is more closely 
aligned with economic reality. The revised 
IGD surplus calculation has no impact on 
the way that the US business is managed or 
regulated locally. The impact of this 
change, when it was introduced in March 
2013, was a reduction in IGD surplus of 
£1.2 billion. 

We continue to have further options 
available to manage available and required 
capital. These could take the form of 
increasing available capital (for example, 
through financial reinsurance) or reducing 
required capital (for example, through the 
mix and level of new business) and the use 
of other risk mitigation measures such as 
hedging and reinsurance. A number of such 
options were utilised through the last 
financial crisis in 2008 and 2009 to enhance 

the Group’s IGD surplus. One such 
arrangement allowed the Group to 
recognise a proportion of the shareholders’ 
interest in future transfers from the UK’s 
with-profits business and this remained 
in place, contributing £0.4 billion to the IGD 
at 31 December 2012. We are phasing this 
out in two equal steps, reducing the credit 
taken to £0.2 billion from January 2013 
and we expect to take zero credit from  
January 2014.

In addition to its strong capital position, 
on a statutory (Pillar 1) basis, the total credit 
reserve for the UK shareholder annuity 
funds also protects its capital position 
in excess of the IGD surplus. This credit 
reserve as at 31 December 2013 was 
£1.9 billion. This credit risk allowance 
represents 47 per cent of the bond portfolio 
spread over swap rates, compared to 
40 per cent as at 31 December 2012.

Stress testing
(Unaudited)
As at 31 December 2013, stress testing of 
our IGD capital position to various events 
has the following results:

 — An instantaneous 20 per cent fall in 

equity markets from 31 December 2013 
levels would reduce the IGD surplus by 
£50 million;

 — A 40 per cent fall in equity markets 
(comprising an instantaneous 
20 per cent fall followed by a further 
20 per cent fall over a four-week period) 
would reduce the IGD surplus by 
£250 million;

 — A 100 basis points reduction (subject to 
a floor of zero) in interest rates would 
reduce the IGD surplus by £50 million; 
and

 — Credit defaults of 10 times the expected 
level would reduce IGD surplus by 
£600 million.

We believe that the results of these stress 
tests, together with our strong underlying 
earnings capacity, our established hedging 
programmes and our additional areas of 
financial flexibility, demonstrate that we 
are in a position to withstand significant 
deterioration in market conditions. 
We also use an economic capital 

assessment to monitor our capital 
requirements across the Group, allowing 
for realistic diversification benefits, and 
continue to maintain a strong position. This 
assessment provides valuable insights into 
our risk profile.

Economic capital position
(Unaudited)
Following provisional agreement on the 
Solvency II Omnibus II Directive on 
13 November 2013, Solvency II is now 

expected to come into force on 1 January 
2016. Therefore our economic capital 
results are based on outputs from our 
Solvency II internal model. Although the 
Solvency II and Omnibus II Directives, 
together with draft Level 2 ‘Delegated 
Acts’, provide a viable framework for the 
calculation of Solvency II results, there 
remain material areas of uncertainty and in 
many areas the Group’s methodology and 
assumptions are subject to review and 
approval by the Prudential Regulation 
Authority, the Group’s lead regulator. We 
do not expect to submit our Solvency II 
internal model to the Prudential Regulation 
Authority for approval until 2015, and 
therefore the economic capital position 
disclosed below should not be interpreted 
as output from an approved internal model.
At 31 December 2013 the Group has an 

economic capital3 surplus of £11.3 billion 
(2012: £8.8 billion) and an economic 
solvency ratio of 257 per cent 
(2012:215 per cent) before taking into 
account the 2013 final dividend. 

Between full year 2012 and full year 
2013, the Group economic capital surplus 
increased by £2.5 billion from £8.8 billion 
to £11.3 billion. The total movement over 
the year was equivalent to a 42 percentage 
point increase in the Group economic 
solvency ratio, driven by:

 — Model changes of £0.1 billion: a positive 
impact to Group surplus arising from 
a number of modelling enhancements 
and refinements;

 — Operating experience of £2.1 billion: 
generated by in-force business, new 
business written in 2013, the beneficial 
impact of management actions taken 
during 2013 to de-risk the business, 
and small impacts from non-market 
assumption changes and non-market 
experience variances over the year; and

 — Non-operating experience of 

£0.9 billion: mainly arising from positive 
market experience during 2013.

Offset by:

 — Other capital movements of £0.6 billion: 

a reduction in surplus from the 
acquisition of Thanachart Life and the 
preparation for sale of the Japanese 
life business, the negative impact of 
exchange rate movements, an increase 
in surplus from new subordinated debt 
issuances and a reduction in surplus 
due to dividend payments in 2013.

These results are based on outputs from 
our current Solvency II internal model, 
assessed against a draft set of rules and 
with a number of key working assumptions. 
Further explanation of the underlying 
methodology and assumptions is set out 
in note II of Additional unaudited financial 

Prudential plc Annual Report 2013 Strategic reportGroup Chief Risk Officer’s report on the risks facing our business  and our capital strength continuedCapital allocation 
(Unaudited)
Our approach to capital allocation is to 
attain a balance between risk and return, 
investing in those businesses that create 
shareholder value. In order to efficiently 
allocate capital, we measure the use of, 
and the return on, capital. 

We use a variety of metrics for 
measuring capital performance and 
profitability, including traditional 
accounting metrics and economic returns. 
Capital allocation decisions are supported 
by this quantitative analysis, as well as 
strategic considerations. 

The economic framework measures risk 

adjusted returns on economic capital, a 
methodology that ensures meaningful 
comparison across the Group. Capital 
utilisation, return on capital and new 
business value creation are measured at 
the product level as part of the business 
planning process. 

information. By disclosing economic capital 
information at this stage, the directors of 
Prudential plc are seeking to provide an 
indication of the potential outcome of 
Solvency II based on the Group’s current 
interpretation of the draft rules. An update 
of the capital position based on the 
Solvency II internal model will be reported 
annually going forward, and will evolve to 
reflect changes to the Solvency II rules, 
ongoing refinements to our internal model 
calibrations, and feedback from the 
Prudential Regulation Authority on 
Prudential’s approach to implementing 
this new capital regime. Against this 
background of uncertainty, it is possible 
that the final outcome of Solvency II could 
result in a fall in the Group solvency ratio, 
relative to the results shown above.

Stress testing 
At 31 December 2013, stress testing 
the economic capital position gives the 
following results and demonstrates the 
Group’s ability to withstand significant 
deteriorations in market conditions:

 — An instantaneous 20 per cent fall in 

equity markets would reduce surplus by 
£0.3 billion but increase the economic 
solvency ratio to 260 per cent;

 — An instantaneous 40 per cent fall in 

equity markets would reduce surplus by 
£1.0 billion but increase the economic 
solvency ratio to 258 per cent;

 — A 100 basis points reduction in interest 
rates (subject to a floor of zero) would 
reduce surplus by £1.3 billion and 
reduce the economic solvency ratio to 
225 per cent;

 — A 100 basis points increase in interest 

rates would increase surplus by 
£0.8 billion and increase the economic 
solvency ratio to 284 per cent; and

 — A 100 basis points increase in credit 
spreads would reduce surplus by 
£1.3 billion and reduce the economic 
solvency ratio to 254 per cent. 

53

Notes
1   Excludes Group’s proportionate share in joint 

ventures and unit-linked assets and holdings of 
consolidated unit trusts and similar funds.

2   Jackson previously reported IGD on an 

intervention level set at 75 per cent of US Risk 
Based Capital Company Action level (CAL). 
In March 2013 it was agreed with the PRA that 
going forward Jackson’s IGD will be reported on 
an intervention level set at 250 per cent of CAL.

3  The methodology and assumptions used in 

calculating the economic capital result are set 
out in note II of Additional unaudited financial 
information. The economic Solvency ratio is 
based on the Group’s Solvency II internal model 
which will be subject to Prudential Regulation 
Authority review and approval before its formal 
adoption in 2016. We do not expect to submit our 
Solvency II internal model to the Prudential 
Regulation Authority for approval until 2015 and 
therefore these economic capital disclosures 
should not be interpreted as outputs from an 
approved internal model. 

 Prudential plc Annual Report 2013Strategic reportGroup Chief Risk Officer’s report on the risks facing our business and our capital strength54

Helping build  
strong communities 

Our corporate responsibility strategy

 Serving our 
customers

Supporting 
local 
communities

Wellbeing and protection

Helping provide resources, such as clean water 
and shelter that are essential for health and a 
thriving future

Education and life skills

Strengthening knowledge in numeracy 
and financial literacy, while improving 
employment training

Disaster readiness and relief

Providing financial, physical and infrastructure 
support to help prevent disasters, and to deal 
with their impact

Performance highlights

employees volunteer worldwide

1 in 3
US$2m

donated to disaster relief in the 
Philippines following Typhoon Haiyan

 Valuing our 
people

Protecting the 
environment

 ‘Our commitments to our 
customers and our employees, 
as well as our support for 
communities and our 
responsibility towards the 
environment, are rooted in our 
determination to continue 
delivering a strong, sustainable 
financial performance.’

Paul Manduca
Chairman

Our long-term sustainable approach 
to business is reinforced by our 
Group-wide corporate responsibility 
strategy. While we believe that 
corporate responsibility is best 
managed on the ground by those 
closest to the customer and local 
stakeholders, our Group approach is 
underpinned by four global themes:
B  Servingourcustomers;
B Valuingourpeople;
B Supportinglocalcommunities;and
B Protectingtheenvironment.

total community investment spend

£18.5m
3,400

employees donate through payroll 
giving across the Group

Prudential plc Annual Report 2013 Strategic reportCorporate responsibility review55

Our corporate responsibility 
approach
As a business that provides savings, 
income, investment and protection 
products and services we create 
social value through our day-to-day 
operations. We provide customers with 
ways to help manage uncertainty and 
build a more secure future. In seeking 
to match the long-term liabilities we 
have towards our customers with 
similarly long-term financial assets, 
we provide capital that finances 
businesses, builds infrastructure 
and fosters growth in both developed 
and developing markets. 

Ourlong-termsustainableapproachto
businessisreinforcedbyourGroup-wide
corporateresponsibilitystrategy.Whilewe
believethatcorporateresponsibilityisbest
managedonthegroundbythoseclosestto
thecustomerandlocalstakeholders,our
Groupapproachisunderpinnedbyfour
globalthemes:

— Serving our customers: weaimto

providefairandtransparentproducts
thatmeetourcustomers’needs;

— Valuing our people:weaspireto
retainanddevelophighlyengaged
employees;

— Supporting local communities:

weseektomakeapositivecontribution
toourcommunitiesthroughlong-term
partnershipswithcharitable
organisationsthatmakeareal
difference;and

— Protecting the environment:  
wetakeresponsibilityforthe
environmentinwhichweoperate.

Thesethemesprovideclaritytoour
businessesastohowtheyshouldfocus
theircorporateresponsibilityefforts
andresourcesinthecontextoftheir
individualmarkets.

Thisreviewgivesanoverviewofour
activitiesandprogress.Prudentialalso
publishesanannualCorporate
ResponsibilityReport,whichwillbe
availableonlineatwww.prudential.co.uk
insummer2014.

Serving our customers
Prudentialhasbeenmeetingpeople’s
needsformorethan165yearsandtoday
weservearound23millioninsurance
customersindiversemarkets.

Ineachofourbusinesses,weare
focusedonprovidingforadistinctset
ofcustomers’needs:thesignificantand
growingdemandforsavingandprotection
ofthemiddleclassinAsia,theretirement
incomerequirementsofbabyboomersin
theUSandtheageingpopulationinthe
UK,whichneedsbothtosavemoreand
toaccesssecureincomeinretirement.

Wewantourcustomerstostaywithus
forthelongterm.Weknowthismeanswe
mustconstantlylistentothemtounderstand
theirchangingneeds,andthatwemust
providethemwithfairandtransparent
products–andcustomerservice–that
maintaintheirtrustandfaithinus.

Asia
Aspartoftheprocessoflisteningand
understandingourcustomers’needs,
PrudentialCorporationAsialauncheda
numberoftailoredproductsandservicesin
2013.PrudentialHongKongintroduced
PRUmyhealthcrisismulti-care,whichoffers
comprehensivefinancialprotectionagainst
criticalillness.Itistheonlyall-in-oneproduct
inHongKongtooffercompleteprotection
againstthefinancialimpactofcritical
illnessesformultiplestagesandmultiple
incidencesofmajorillness,coveringan
extensiverangeofconditions.

PrudentialSingaporeintroducedthe
PRUVantageiPadapplication,acustomer
engagementtooltohelpcustomersbetter
understanddifferentinvestmentconcepts
andwhattolookforwhenconsidering
investing.Prudentialwasthefirsttolaunch
thisstate-of-the-artinteractiveclient
engagementtoolinthemarket,allowing
quickandeasyaccesstoproduct
informationandinvestmentconcepts.Since
itslaunch,theapplicationhasbeenwell
receivedbycustomersandagents.
Atpresent,morethantwo-thirdsofthe
agencyforceisusingthistoolaspartoftheir
salesandcustomerengagementprocess.

US 
IntheUS,thesqueezeonthecostofliving
andmarketvolatilityhasledmanypeople
tobeunpreparedastheyapproach
retirement.InJacksonin2013we

continuedtodevelopeducational
programmes,designedtohelpexistingand
potentialcustomersunderstandhow
bettertopreparefortheirfinancialfuture.
TheCenterforFinancialInsight,anew

onlinethoughtleadershipcommunity,
launchedonJackson’swebsiteinMarch
2013.Itisaneducationalresource
designedtoprovideinformationfor
investors,offeringinsightsonmany
aspectsoffinancialplanningfrombasic
terminologyandfundamentalinvestment
conceptstoinformationoninvestment
vehiclesandtrends.

Jackson’seducationaleffortsincludea
focusonalternativeinvestmentstrategies,
agrowingareainportfolioplanning.
Jacksonalsolaunchedaseriesof
alternativeeducationaltrainingdays
designedtodemonstratetherolethat
alternativeinvestmentscanplayinhelping
investorspotentiallygrowreturnsand
manageriskintheirportfolios.

UK 
Annuitiesremainakeyproduct
forPrudentialUK,andin2013weworked
closelywiththeAssociationofBritish
InsurersonthelaunchoftheCodeof
RetirementChoices.Thismeansthatwe
aremorefocusedthaneveronensuring
thatcustomerslookingtotakeincomefrom
theirpensionsmakeinformedchoices.Our
UKbusinesspaidout£3billioninincometo
UKannuitantsin2013.

Wearecommittedtorespondingto
customerconcernsquicklyandefficiently
andweaimtomaintainloyaltyby
continuingtoimproveourservice
year-on-yearforbothcustomersand
intermediaries.Thisfocusoncontinuingto
deliverexcellentcustomerservicewas
recognisedatthe2013FinancialAdviser
ServiceAwards,whereweretainedour
twofive-starratingsintheLife&Pensions
andInvestmentcategories.Inthemost
recentdatapublishedbytheFinancial
OmbudsmanService,PrudentialUK
continuedtoperformwellandwasplaced
secondinthe‘lifeandpensionand
decumulation’peergroup.

IntheUKwealsobelieveinfindingways

toimprovethefinancialcapabilityofthe
nextgenerations.PrudentialUKworksin
partnershipwithvariousorganisationsto  
deliverfront-linefinancialeducation
trainingtoadultsandchildren,helping

Strategic reportCorporate responsibility review Prudential plc Annual Report 201356

 peoplebecomemoreinformedabout

theirfinancialneedsandcommunity
organisationstoprovidefinancial
educationinfuture.

InpartnershipwiththePersonalFinance

EducationGroupwehavedevelopeda
QualityMarkforfinancialcapability
teachingresources,givingreassuranceto
teachersthattheyareusingreliablematerial.

Asset management 
M&G,Prudential’sUKandEuropeanasset
managementbusiness,isalong-term,
activeinvestorthattakesseriouslyits
responsibilitytolookafterourcustomers’
assets,oftenworkingcloselywiththe
managementofthecompaniesinwhichit
invests.Activevotingisanintegralpartof
M&G’sinvestmentapproach.Webelieve
thatexercisingourvotesbothaddsvalue
andprotectsourinterestsasshareholders.
TheM&Gwebsiteprovidesanoverviewof
votinghistory:www.mandg.co.uk/
Corporate/CorporateResponsibility/
CorporateGovernance/Votinghistory.jsp
M&Gcontinuestoprovidemarket
insightstoclients,intermediariesand
othersthroughanumberofchannels,
includingaprogrammeofroadshowsand
events,suchasMeettheManagersand
theAnnualInvestmentForum,anditsBond
Vigilantesblog.

Valuing our people
AtPrudential,wefosteranenvironmentin
whichourpeoplefindvalueandmeaning
intheirwork,anddeliveroutstanding
performanceforourcustomers,
shareholdersandcommunities.Thisis
achievedthroughourfocusondiversityand
inclusion,talentdevelopment,employee
engagement,andperformanceandreward.

Diversity and inclusion
Asaninternationalprovideroffinancial
services,operatingindiversemarketsand
cultures,Prudentialrecognisesits
obligationstosupportinghumanrights
asaconsequenceofitsprinciplesofacting
responsiblyandwithintegrity.

Weprovideopportunitiesforour
employeesregardlessoftheirgender,
ethnicity,disabilitystatus,age,religion,
caringresponsibilitiesorsexualorientation.
Ourdiversityandinclusionpoliciesare

guidedbytheprinciplesoftheUN’s
UniversalDeclarationofHumanRightsand
theInternationalLabourOrganisation’s
corelabourstandards.Thesearealso
incorporatedintoourGroupCodeof
BusinessConduct,whichsetsexpected
standardsofemployeebehaviouracross
theGroup,andinourGroupOutsourcing
andThirdPartySupplyPolicy.

Wemaintainaninclusiveculturethatis

sensitivetotheneedsofemployees.We
makeappropriatedisabilityadjustmentsas

required,andprovidetrainingandcareer
developmentopportunitiesforall.Wealso
givefullandfairconsiderationand
encouragementtoallapplicantswith
suitableaptitudeandabilities.

Thereareseveralinitiativesacrossour
businessesthatmaintainourcommitment
todiversityandinclusion.Examples
include:payconsistencyreviews,engaging
withrecruitmentfirmstomitigatebias,
providingtrainingformanagersand
non-managerialstaff,andrunning
apprenticeshipschemes.Inaddition,we
havecollaborativepartnershipswith
organisationsthatfurtherthediversityand
inclusionagenda,includingDiversityand
InclusioninAsiaNetwork,andPeckham,
anAmericannon-profitcommunity
rehabilitationorganisation.

ThegenderdiversityacrossPrudential
asof31December2013isshownbelow.

Talent development
Weofferarangeofprogrammesthat
enableourpeopletocontinuetogrow
anddevelop.Themajorityoftheseare
managedbyourbusinessunits,while
GroupHumanResourcesfocuseson
tailoredprogrammesforseniorleaders
acrosstheorganisation,succession
planningforseniorroles,anddevelopment
ofouroverallleadershiptalentpipeline.

ColleaguesbasedintheUKhavejoined

ThePearlsProgrammerunbyAn
InspirationalJourney,aUK-based
developmentinitiativedesignedtosupport
womeninmiddletoseniormanagement
positions,inbuildingconfidence,
capabilitiesandcontacts.

theleadershipskillsofthesenior
executivepopulationthroughthe
deliveryofthe‘topoftheclass’
LeadershipDevelopmentSeries,and
thelaunchoftheJacksonDevelopment
ZoneintheUSoffersaflexiblework
environmentwhereuniversitystudents
cangainreal-lifeworkexperienceand
careeropportunities.Career
developmentcentreswithinPrudentialUK
enablecolleaguestoconsiderhowthey
wanttodeveloptheircareers,andM&G
hascontinuedtorunprogrammesto
developindividualswiththepotentialto
excel,supportingjuniortalentintowider
andmoreseniorroles.AtGrouphead
office,allemployeeshaveaccessto
sessionsthatfocusoncross-cultural
awareness,buildingeffectivepartnerships
andself-motivation,whiletargetedtalent
developmentinitiativesaimtosupportthe
developmentofseniormanagersand
futureleaders.

Employee engagement
Anarrayofinitiativesareinplacetodrive
employeeengagement.Theseinclude:
PrudentialCorporationAsiausing
employeesurveyresultstodeliveron
feedbackreceivedin2012,and
PrudentialUKutilisinganonline‘health
manager’tool,anemployeeassistance
helpline,occupationalhealthsupport,and
locally-organisedwellbeingandsporting
activities.GroupHeadOfficealso
convenedaWellbeingandEngagement
Forum,wherecolleaguesreview,develop
andimplementvariousengagement
initiatives.

Withinourbusinessesthereareseveral

Thesuccessofourengagementefforts

examplesofourcontinuingcommitment
totalentdevelopment.Prudential
CorporationAsiahasfurtherimproved

Gender diversity

Headcount*

Total Male Female

9

7

11

7

6

9

2

1

2

76

62

14

22,308 10,138 12,170

Non-executive
directors(including
theChairman)

Executivedirectors

GroupExecutive
Committee(includes
executivedirectors)

Seniormanagers
(doesnotincludethe
Chairman,directors,
andGECmembers)

Wholecompany
(includesthe
Chairman,directors,
andGECmembers)

*  Excludes joint ventures.

hasbeenrecognisedinternallyand
externally.In2013,engagementsurveysin
variousbusinessunitshaveagainshown
excellentresults,andseveralofour
businesseshavewonprestigiousawards.
Forexample,in2013ourSingapore
businesswontheAsiaBestEmployer
awardandthePhilippinesemployee
engagementprogramme‘PRUblicService
–AlltheWay’receivedanAwardof
ExcellenceatthePhilippineQuillAwards.
PPMA(oneofourUS-basedindirect
subsidiaries)wasawardedthe‘#1Top
WorkplaceinChicago’byChicagoTribune
andWorkplaceDynamics,PrudentialUK
wasawardedaBusinessintheCommunity
BigTickforourfocusoncolleague
engagement,andM&Gwasonceagain
namedasoneofthebestplacestoworkin
theCitybythewebsite‘HereistheCity
News’.Inaddition,ourbusinessesinthe
UKhavealong-standingrelationshipwith
theunionUnite.

Weencouragevolunteering,through

whichouremployeescansupportour
communitiesandacquirenewskills.See
page58forfurtherdetail.

Prudential plc Annual Report 2013 Strategic reportCorporate responsibility review continuedPerformance and reward
AtPrudential,weofferrewardpackages
thatattract,retainandmotivatetalented
peopletosupportahigh-performing
culture.Eachindividualcontributesto
thesuccessoftheGroupandshouldbe
rewardedaccordingly.

Rewardislinkedtothedeliveryof
businessgoalsandexpectedbehaviours,
andthereisanemphasisonobjectives
beingmetinanappropriatemanner.
Toensurethis,employeesarenotonly
regularlyassessedon‘what’theyhave
achieved,butalsoon‘how’theydidso.

Thereareseveralrecognitioninitiatives

runningacrossourbusinesses,including
the‘HighFiveRecognitionProgram’in
theUS,whichallowsassociatestochoose
fromalistof‘badges’foractionssuch
asteamwork,innovationandinspiration,
toformallyrecognisewhencolleagues
havegoneaboveandbeyond
expectations.Similarly,atGrouphead
officethePrudentialStarawardsare
madetoindividualsnominatedbytheir
colleaguesforoutstandingexamples
ofexecution,impactandengagement.
Wecontinuetobelieveinthe

importanceofenablingouremployees
tohavetheopportunitytobenefitfrom
theGroup’ssuccessthroughshare
ownership,andoperateemployeeshare
plansacrosstheUKandAsia.

Supporting local communities
Theinherentlong-termsocialvalueof
ourbusinessisaugmentedbycommunity
investmentsineachofthemarketswhere
weoperate.Weprovidesupportto
charitableorganisationsboththrough
funding,andtheexperienceand
expertiseofouremployees.

Weestablishlong-termrelationships

withourcharitypartnerstoensure
thattheprojectswesupportare
sustainableandweworkcloselywith
themtoensurethatourprogrammes
continuouslyimprove.

Thediversityofourmarketsmeans
thatourprogrammesvaryfromregion
toregion,butasharedfocusforour
communityinvestmentiseducationand
lifeskills.Theseactivitiesincludefinancial
education,supporttoimprovesocial
mobilityandemployeevolunteering.

Education and life skills
InAsia,thePrudenceFoundationwas
establishedin2011asanumbrellato
coordinateallcommunityinvestmentand
charitableactivityintheregion.The
Foundationfocusesonthreekeypillars;
Children,EducationandDisaster
PreparednessandRelief,andundereachof
theseithasregionalflagshipprogrammes.

ThePrudenceFoundationhas

supportedFirstRead,SavetheChildren’s
uniqueprogrammethatworkswithparents
ofpre-schoolchildreninthePhilippines
andCambodiatoprovidethemwith
knowledge,skillsandmaterialstosupport
theirchildren’sliteracyandnumeracy.
Overthreeyears,theprogrammeswill
benefitnearly150,000childrenaged
0to6yearsandtheirparents.Theywillalso
benefitalmost850,000community
membersindirectlythroughtheexpected
sharingofknowledgeandresources.

Wesupporttheeducationalneedsof

Asianfamiliesandhavecontinuedto
extendourlong-standingcommitmentto
financialliteracy.ThePrudenceFoundation
launchedCha-Chingin2011tohelp
parentsinstil‘money-smartskills’in
childrenagedsevento12.Theprogramme
hasgainedinternationalrecognitionfor
promotingfinancialliteracyandwon
severalindustryawards.Overthepastyear
ithasgrowntobecomeoneofthetop-rated
children’stelevisionprogrammesinAsia.
Atitscore,Cha-Chingconsistsofa
seriesofthree-minuteanimatedmusic
videosfeaturingsixbandmembers
developedwithCartoonNetworkand
DrAliceWildertohelpchildrenlearnthe
fundamentalmoneymanagement
conceptsofearn,save,spendanddonate.
TheepisodesairdailyonCartoon
Network,thenumberonechildren’s
channelinAsia,insevencountries:Hong
Kong,Indonesia,Malaysia,thePhilippines,
Singapore,ThailandandVietnam.

In2013,SeasonThreeofCha-Ching
premieredwiththreenewmusicvideos.A
newonlinegame,Cha-ChingSaverWorld
Tour,andCha-Ching’sfirstmobile/tablet
game,Cha-ChingBandManager,
completedtheseason.Theprogramme
materialshavebeendevelopedintoBahasa
Indonesia,TraditionalChinese,
VietnameseandThai,whilethesongshave

57

beenrecomposedandsunginThaiand
BahasaIndonesiathusfar.

Inadditiontoengagingchildrenthrough
televisionandonlineplatforms,thelearning
conceptshavebeenintegratedintotailored
programmesforschoolsinpartnershipwith
financialeducationfocusedNon-
GovernmentOrganisations(NGOs)like
JuniorAchievement.ThePhilippines
DepartmentofEducationhasincorporated
Cha-Chingintothecurriculumofpublic
primaryschoolsandhasjustcompletedits
firstyear.Prudentialisexploringwaysin
whichthisapplicationofCha-Chingcanbe
broughttoothermarkets.

Youthunemploymentisahugesocial
challengeinmanyeconomies,prompting
demandforinitiativesthatcandrive
educationalimprovementinordertohelp
getyoungpeopleintowork.

PrudentialUKpilotedanapprenticeship

programmein2013for47youngpeople,
providinganopportunitytolaunchacareer
inthefinancesector.

Wehavenowcommittedtoafour-year
annualschemeof40apprenticeshipswith
theaimofkeepingasignificantnumberof
apprenticesoninpermanentrolesafter
theyhavecompletedthescheme.

Ourthree-yearpartnershipwith
Greenhousehasallowedover1,000
disadvantagedyoungpeopletoparticipate
weeklythroughtheirbasketball
programme.Greenhouseusessportto
encourageeducationalperformance
amongteenagersfromsomeofLondon’s
mostdeprivedareas.Sportcoacheswork
fulltimeinschoolstohelpyoungpeople
improvetheirhealthandfitness,while
mentoringthemtoincreasetheir
engagementwiththeireducationand
community.Throughtheseintensivesport
programmesparticipatingteenagershave
improvedschoolattendanceandbetter
classroomdiscipline,aswellasshowing
significantprogressinmathsandEnglish.

Wehaveembarkedonanew
partnershipwithSavetheChildrento
supporttheirFASTprogrammeinLondon.
Thisaimstoimprovebasiceducational
attainmentfor3,000ofthemostdeprived
childrenbycoachingparentstohelpthem
supporttheirchildren’slearning.

IntheUS,Jacksonhasopenedanew
downtownEastLansingofficenexttothe
MichiganStateUniversity(MSU)campus
withtheaimofofferingstudentsreal-life
workexperiencethatcouldpotentiallylead
tocareeropportunitiesaftergraduation.The
JacksonDevelopmentZonehasalsobecome
thenewhomefortheJacksonNational
CommunityFund,offeringstudentsandthe
communityopportunitiestovolunteer
alongsideJacksonemployees.Thiswillnot
onlybenefitthebusiness,butwillalso
encourageemployees,MSUstudentsand
localcommunitypartnerstocollaborate.

Strategic reportCorporate responsibility review Prudential plc Annual Report 201358

 Disaster relief and preparedness
Unfortunatelymanyofourcommunitiesin
Asiaareexposedtoapproximately
75percentoftheworld’snaturaldisasters.
Formanyyearswehavesupportedlocal
initiativestoaidreliefeffortsfollowing
disastersandwealsomaintainadisaster
relieffundwhichcanbeactivatedin
emergencies.Ourcommitmenttodisaster,
reliefalsooftengoesbeyondfinancialaid,
withourpeoplehelpingontheground.
ThePrudenceFoundationisworking

withNGOstohelpcommunitiestobe
betterpreparedwithvitalskillsbefore
disastersstrike.InthePhilippines,
Thailand,VietnamandIndonesia,around
23,000youngpeopleandtheirteachers
willreceivetraininginlifesavingskillsand
knowledgeaboutpreparingfordisasters,
workingwithSavetheChildrenand
PlanInternational.

Prudentialhasbeenanemergency
partnerofSavetheChildren’sEmergency
Fundforanumberofyearsandhas
committedtoafurtherthreeyears.

TyphoonHaiyan,whichstruckthe
PhilippinesinNovember2013,caused
widespreadlossoflifeaswellasdestruction
tohomes,businessesandinfrastructure.
Rebuildingcostsareestimatedtobe
£3.6billion.WehaveworkedwithNGOs
intheregiontoprovideemergencyrelief.
Immediatedonationsweremadeand
mechanismsestablishedforemployees
acrosstheGroupwhowishedtocontribute,
whichwerematchedbytheGroup.Inthe
longertermwewilllookathowPrudential
canassistwithrebuildinginitiativesinthose
areasaffected.ThePrudenceFoundation
haspledgedatotalof£1.25milliontothe
reliefandcommunity-rebuildingeffortin
thePhilippines.

Chairman’s Challenge 
and employee volunteering 
Manyofouremployeesplayanactiverole
intheircommunitiesthroughvolunteering,
charitabledonationsandfundraising.Inthe
UK,USandinAsiaweofferouremployees
theopportunitytosupportcharities
throughpayrollgiving.

Werecognisethatemployee

volunteeringbringsbenefitnotonlyto
thecharitiesbutalsotothedevelopment
ofourpeople,andweactivelyencourage
colleaguestoparticipateinour
programmes.In2013,8,155employees
acrosstheGroupvolunteeredintheir
communitiesonarangeofprojects.
Ofthese,almost5,000employees
volunteeredthroughPrudential’sflagship
internationalprogramme,theChairman’s
Challenge.Theprogrammeencourages
peoplefromacrosstheGrouptovolunteer
onprojectsinitiatedbyourglobalcharity
partners,includingPlanInternational,Help
AgeInternationalandJuniorAchievement.It
allowsustosupportmanydifferentcharities
withvolunteersaswellasfinancialsupport.
Prudentialdonates£150toourcharity
partnersforeveryemployeewhoregisters
fortheprogramme.Charitypartnersuse
thismoneytoseed-fundcharitableprojects
forPrudentialvolunteers.

EachyearemployeesacrosstheGroup
votefortheshortlistedprojecttheybelieve
hasmadethegreatestimpact.

Inadditiontovolunteeringeffortson

behalfofChairman’sChallenge,our
employeesaroundtheGroupvolunteered
onanumberofcharitableprojects.

PrudentialCorporationAsiaemployees
donatedover25,000hoursoftheirtimeto
supportanumberofcharitableactivities
acrossourmarketsinSouth-eastAsia.An

exampleisthe‘InvestinginYourFuture’
programme,whichteacheswomensound
moneymanagement,suchasthekey
considerationswhenmakingfinancial
decisions,balancingthefamilybudget
andhowtoplanfordifferentlifestages.
FemalevolunteersfromPrudentialdonate
theirtimeandexpertisetodeliverthe
seminarsandsofarover38,000women
inChina,India,IndonesiaandVietnam
havebenefited.

Jacksonemployeesvolunteered
approximately9,000hoursoftheirtime
buildinghouses,mentoringchildren,
feedingtheelderlyandimproving
communities.In2013,theJNCFand
JacksoninActionwerehonouredwiththe
FirstPlaceawardfortheUSPresident’s
VolunteerServiceAwardsfor5,000
servicehourswithJuniorAchievement.
Inaddition,Jacksonisafinalistinthe
NashvilleBusinessJournal’sCorporate
GivingAwards.

In2013,PrudentialUKemployeesspent

approximately14,500hoursengagedin
volunteeringactivities.Thisincluded
mentoringschoolchildren,supporting
theelderlyandskills-sharingwithlocal
charities.

AtM&G,employeeshavespentover
1,000hoursactivelyinvolvedininitiatives
withcommunityorganisations,charities
andschoolsinandaroundChelmsfordand
London–withaparticularfocusonhelping
thedisadvantagedinthosecommunities.
Ithasalsomaintaineditssponsorshipof
the‘WomeninInvestmentManagement’
eventtargetedatfemalestudents,and
continuedtosupportunderprivileged
studentsthroughtheSocialMobility
Foundationintheformofbothmentoring
andinternships.

Prudential plc Annual Report 2013 Strategic reportCorporate responsibility review continued59

Colorado;andNashville,Tennessee.
Weplantobroadenthescopeofour
sustainabilityreportingin2014.

During2013weembarkedonamajor

projecttocapturegreenhousegas
emissionsforallglobaloperationsin
accordancewiththeCompaniesAct2006
(StrategicandDirectors’Reports)
Regulations2013.Wenowreport
greenhousegasdatafor389leases
coveringapproximately517,934square
metresofofficespacein26countries.

WithintheUKoccupiedpropertiesthe

continuedimplementationofISO14001
hasgivenustheframeworkwithwhichto
implementfurtherinitiativesacrossour
portfolio.Thesehaveincludedtheinstallation
ofmoreefficientlightinginanumberofour
buildings,theintroductionofmoreefficient
airconditioningsystemsandcontinued
monitoringofourbuildings’runningtimes
tomaximiseefficiencies.AsofJune2013,
allwastegeneratedfromUKoccupied
propertieswasdivertedfromlandfill.
Inourglobaloperationswehave

implementedprojectstoreduceourimpact
ontheenvironmentasaresultofenergyuse.

Reducing our impact: 
property investment portfolio
M&GRealEstates’approachto
ResponsiblePropertyInvestment(RPI)
enablesittomanageandrespondtothe
growingrangeofenvironmentalandsocial
issuesthatcanimpactpropertyvalues.It
alsohelpsM&Gtoprotectandenhance
fundandassetperformanceforitsclients.

RPIiswellintegratedwithinour

day-to-dayinvestmentpractices.Itenables
ustoadaptandrespondtothechallenges
andopportunitiesposedbyvariousissues,
suchasrisingenergyandresourcecosts,
greaterlegislativedemandsandstronger
tenantandinvestorrequirements.

M&GRealEstates’focusondelivering

energyreductionsacrossitsmanaged
portfoliohasachievedsomesignificant
results.Forexample,intheUK,M&Ghas:

1

2

ReducedCO2emissionsatUKoffices
andshoppingcentresby11percent,
savingoccupiers£430,000;

RolledoutGreenLeasestoour
managedofficeportfoliosandworked
withMarks&SpencertoincludeGreen
LeaseMemorandaofUnderstandingat
theirstores;and

3

Submitted76percentoffundsunder
managementtotheGlobalRealEstate
SustainabilityBenchmark.

M&GRealEstates’progresscanbefoundin
itsannualResponsiblePropertyInvestment
reportatwww.mandg.co.uk/-/media/
Literature/UK/Institutional/MG-Real-Estate-
RPI-Report-2013-Online-Version.pdf

Prudential RideLondon
TheinauguralRideLondonevent,sponsored
byPrudential,tookplaceinAugust2013.
Theworld-classfestivalofcyclingtook
placeoveraweekendinAugust2013and
attracted65,000cyclistswhocollectively
raised£7millionforcharity.Theexpectation
for2014isthatthenumbersofcyclists
takingpartwillincrease.

Charitable arts sponsorships
Prudentialhasaproudtraditionasa
supporterofthearts.IntheUK,wesupport
anumberofcharitableinstitutionsincluding
theRoyalOperaHouse,theNational
Theatre,theNationalGallery,HollandPark
OperaandtheBritishMuseum.Witheach
oftheseinstitutionsweseektofocusour
partnershipsoneducationandaccessto
theartsforthewidercommunity.

Charitable donations
Wecalculateourcommunityinvestment
spendusingtheinternationallyrecognised
LondonBenchmarkingGroupstandard.
Thisincludescashdonationstoregistered
charitableorganisations,aswellasacash
equivalentforin-kindcontributions.

In2013,theGroupspent£18.5million

supportingcommunityactivities,an
increaseof47percenton2012.This
reflectsthestronggrowthandcash
generationofourbusinessandthe
increasedprioritisationofcommunity
investmentacrosstheGroup.

Thedirectcashdonationstocharitable

organisationsamountedto£15.9million,
ofwhichapproximately£4.7millioncame
fromourEUoperations,whichare
principallyourUKinsuranceoperation
andM&G.Theremaining£11.2millionwas
contributedtocharitableorganisationsby
JacksonNationalLifeInsuranceCompany
andPrudentialCorporationAsia.

Thecashcontributiontocharitable
organisationsfromourEUoperations
isbrokendownasfollows:education
£1,878,000;social,welfareand
environment£2,493,000;cultural
£226,000andstaffvolunteering£111,000.

Political donations 
ItistheGroup’spolicynottomakedonations
topoliticalpartiesnortoincurpolitical
expenditure,withinthemeaningofthose
expressionsasdefinedinthePoliticalParties,
ElectionsandReferendumsAct2000.The
Groupdidnotmakeanysuchdonationsor
incuranysuchexpenditurein2013.

Protecting the environment
Werecognisethatmanagingourbuildings
efficientlyandminimisingourgreenhouse
gasemissionsisnotonlybeneficialtothe
environmentbutalsomakesgood
businesssense.

Ourstrategyfocusesonreducingthe
environmentalimpactoftheproperties
weoccupyaswellasthepropertieswe
managethroughM&GRealEstateLimited
(previouslyknownasPrudentialProperty
InvestmentManagersLimited),whichisa
top-25globalrealestatefundmanager.
Themanagementofenvironmental
issuesisanintegralpartofmanagingthe
totalrisksfacedbyourbusiness.Inaddition
tomeetinglegalrequirements,ourkey
environmentalobjectivesareto:

a

Continuouslyimproveenvironmental
performance;

b

Reduceemissionsandwaste;

c

Raiseawarenessamongemployees;

d

e

Strivetoensurethatoursuppliers
adheretothesameenvironmental
standards;and

Protectshareholders’andother
stakeholders’interestsbycareful
managementofourenvironmentalimpacts.

Reducing our direct impact: 
occupied properties
Wemonitorenergyconsumptionand
carbondioxideemissionsgloballyforall
siteswherewehaveoperationalcontrol.
Wealsomeasurewaterconsumption,
waste,paperuseandrecyclingintheUK
andatJackson’smainpremisesinNorth
AmericainLansing,Michigan;Denver,

Strategic reportCorporate responsibility review Prudential plc Annual Report 201360

Prudential plc – greenhouse gas emissions statement

 Wehavecompiledourgreenhousegas

emissionsdatainaccordancewiththe
CompaniesAct2006(Strategicand
Directors’Reports)Regulations2013.

Thedatapresentedbelowisnowmore
comprehensivethaninpreviousyearsand
representsourbaselineyearforcarbon
reporting.

Wehaveincludedfullreportingforall

Scope1(directemissionssuchas
combustionofgasforheating)and2
(indirectemissionsforconsumptionof
electricity,heatandsteam)emissions
whereoperationalcontroloftheemissions
ofthesourcesconcernedwas
demonstrated.Wehavealsoreportedona
numberofScope3emissionsasamatterof
bestpractice.Theseareemissionsarising

asaconsequenceoftheactivitiesofthe
Company,butoccurfromsourcesnot
ownedorcontrolledbytheCompany.
Forthepurposeofthe2013report,
theseScope3emissionsinclude:waste
generatedinoperationsandbusinesstravel
bookedfromUKemployees.Wewillwork
withourbusinessunitstoreviewtheextent
ofourScope3reporting.

Assessment parameters 
baseline year

1October2012to30September2013

Consolidation approach

Operationalcontrol

Boundary summary

Allentitiesandallfacilitiesunderoperationalcontrol(includingthoseowned)wereincluded

Consistency with the financial 
statements

ThisperioddoesnotcorrespondwiththeDirectors’Reportperiod(January2013toDecember2013).
Thereportingperiodwasbroughtforwardbythreemonthstoimprovetheavailabilityofinvoicedata
(whichoftenlagsbyonemonthormoreaftertheusageperiod)andreducetherelianceonestimated
data.Prudentialownsassets,whichareheldonitsbalancesheetinthefinancialstatements,over
whichitdoesnothaveoperationalcontrol.Theseareexcludedfromthedatabelow.Assetsnot
includedonthebalancesheetbutheldunderanoperatingleaseandwherewehaveoperational
controlareincluded

Emission factor data source

DEFRA2013–obtainedfromwww.ukconversionfactorscarbonsmart.co.uk

Assessment methodology

TheGreenhouseGasProtocolRevised‘ACorporateAccountingandReportingStandard
(RevisedEdition)’2004

Materiality threshold

5percent

Intensity ratio

TonnesofCarbonDioxideEquivalentpermetresquared(NetLettableArea)

Greenhouse gas emissions source 2013

Scope 1 CO2e emissions total

Fuel combustion

Vehicle fleet

Fugitive emissions

UKOccupied
UKInvestments
ContinentalEuropeOccupied
ContinentalEuropeInvestments
USOccupied
NorthAmericaInvestments
AsiaOccupied
AsiaInvestments

UKOccupied
UKInvestments
ContinentalEuropeOccupied
ContinentalEuropeInvestments
USOccupied
NorthAmericaInvestments
AsiaOccupied
AsiaInvestments

UKOccupied
UKInvestments
ContinentalEuropeOccupied
ContinentalEuropeInvestments
USOccupied
NorthAmericaInvestments
AsiaOccupied
AsiaInvestments

(tCO2e)

tCO2e per m2

21,918

0.0067

1,216
12,099
111
41
1,448
2,716
35
266

1,421
0
94
0
39
0
1,004
0

305
575
0
0
437
111
0
0

0.0155
0.0054
0.0097
0.0003
0.0136
0.0110
0.0001
0.0021

0.0182
0.0000
0.0083
0.0000
0.0004
0.0000
0.0030
0.0000

0.0039
0.0003
0.0000
0.0000
0.0041
0.0004
0.0000
0.0000

Prudential plc Annual Report 2013 Strategic reportCorporate responsibility review continuedGreenhouse gas emissions source 2013

Scope 2 CO2e emissions total

Purchased electricity

Statutory total CO2e emissions (Scope 1 & 2)*

Scope 3 CO2e emissions

Waste generated in operations

Business travel

Scope 1, 2 and 3 total

UKOccupied
UKInvestments
ContinentalEuropeOccupied
ContinentalEuropeInvestments
USOccupied
NorthAmericaInvestments
AsiaOccupied
AsiaInvestments

UKOccupied
UKInvestments
ContinentalEuropeInvestments
USOccupied
NorthAmericaInvestments
AsiaInvestments

BookedbyUKemployeesonly

*  Statutory carbon reporting disclosures required by the Companies Act 2006.

61

(tCO2e)

tCO2e per m2

133,209

0.04069

11,212
32,671
2,092
256
25,813
18,120
27,305
15,740

155,127

10,404

50
522
230
116
41
47

9,398

165,531

0.1433
0.0145
0.1829
0.0020
0.2424
0.0735
0.0849
0.1220

0.0474

0.0032

0.0006
0.00023
0.0001
0.00005
0.00017
0.00002

0.003

0.051

Accountability and governance
The Board
TheBoardregularlyreviewstheGroup’s
corporateresponsibilityperformance
andscrutinisesandapprovestheGroup
CorporateResponsibilityreportand
strategyonanannualbasis.

Code of Business Conduct
Considerationofenvironmental,socialand
communitymattersisintegratedinourCode
ofBusinessConduct.Ourcodeisreviewed
bytheBoardonanannualbasis.Referto
page71formoreinformation.

Local governance
InM&G,JacksonandPrudentialUKthere
aregovernancecommitteesinplace–with
seniormanagementrepresentation–that
agreestrategyandspend.InAsia,the
PrudenceFoundationhasbeenestablished
asaunifiedcharitableplatformtoalignand
maximisetheimpactofcommunityefforts
acrosstheregion.

Supply chain management
Prudentialrecognisesthatitsownsocial,
environmentalandeconomicimpactsgo
beyondtheproductsandservicesit

suppliestoincludetheperformance
ofitssuppliersandcontractors.

Itisourpolicytoworkinpartnership
withsupplierswhosevaluesandstandards
arealignedwithourGroupCodeof
BusinessConduct.

ProcurementpracticesinPrudentialUK
havebeensuccessfullyaccreditedwiththe
CharteredInstituteofPurchasingand
Supplycertification,anindustrybenchmark
ofrecognisedgoodpractice.

Signing of strategic report
SignedonbehalfoftheBoardofdirectors

Tidjane Thiam
Group Chief Executive
11 March 2014

Strategic reportCorporate responsibility review Prudential plc Annual Report 201362

Prudential plc Annual Report 201363

Section 3

Governance 

 64  Board of directors
 69  Corporate governance report

 69  Board
 73  Board committees

 74  Audit Committee report
 78  Nomination Committee report
 80  Risk Committee report and risk governance
 83  Remuneration Committee report

 83  Corporate governance codes
 84 

Shareholders

 86  Additional disclosures
 87 

Index to principal directors’ report disclosures

3

Governance Prudential plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
64

Board of directors 

Chairman

Paul Manduca
Chairman

Nationality: British
Appointment date: October 2010
Chairman from July 2012
Committee membership:
Chairman of the Nomination 
Committee (from July 2012)

Skills and experience
Paul Manduca was the Senior 
Independent Director prior to 
his appointment as Chairman. 
He was also a member of the Audit 
and Remuneration Committees 
from October 2010 to June 2012 
and a member of the Nomination 
Committee from January 2011. 
From September 2005 
until March 2011, Paul was a 
non-executive director of Wm 
Morrison Supermarkets Plc.  
During that time, he was the Senior 
Independent Director, a member 
of the Nomination Committee and 
Chairman of the Remuneration 
Committee, and prior to that he 
chaired their Audit Committee. 
Paul retired as Chairman of JPM 
European Smaller Companies 
Investment Trust Plc in December 
2012 and was the Chairman of Aon 
UK Limited until September 2012. 
He was also a non-executive 
director and Chairman of the Audit 
Committee of KazMunaiGas 
Exploration & Production until the 
end of September 2012. 

Group Chief Executive

Tidjane Thiam
Group Chief Executive

Nationality: French
Appointment date: March 2008
Group Chief Executive 
from October 2009

Skills and experience
Tidjane was the Chief Financial 
Officer from March 2008 until his 
appointment as Group Chief 
Executive in 2009.

Tidjane spent the first part 
of his professional career with 
McKinsey & Company in Paris 
and New York, serving insurance 
companies and banks. He then 
spent a number of years in Africa 
where he was Chief Executive and 
later Chairman of the National 
Bureau for Technical Studies and 
Development in Côte d’Ivoire 
and a cabinet member as Secretary 
of Planning and Development. 
Tidjane returned to France to 
become a partner with McKinsey 
& Company and one of the leaders 
of their Financial Institutions 
practice before joining Aviva in 
2002. He worked at Aviva until 
2008, holding successively the 
positions of Group Strategy and 
Development Director, Managing 
Director of Aviva International, 
Group Executive Director and 
Chief Executive Officer, Europe.

Paul was the Senior 
Independent Director and 
Chairman of the Audit Committee 
of Development Securities plc 
until March 2010, Chairman of 
Bridgewell Group plc until 2007 
and a director of Henderson 
Smaller Companies Investment 
Trust plc until 2006. Prior to that, 
he was European CEO of Deutsche 
Asset Management from 2002 to 
2005, global CEO of Rothschild 
Asset Management from 1999 to 
2002 and founding CEO of 
Threadneedle Asset Management 
Limited from 1994 to 1999 when 
he was also a director of Eagle Star 
and Allied Dunbar. Paul is a 
member of the Securities Institute, 
a former Chairman of the 
Association of Investment 
Companies from 1991 to 1993, 
and a former member of the 
Takeover Panel. 

Paul is the Chairman of 
Henderson Diversified Income 
Limited. Age 62.

Tidjane was a non-executive 

director of Arkema in France 
until November 2009. He is a 
member of the Board of the 
Association of British Insurers (ABI) 
and was appointed as their 
Chairman in July 2012. He is a 
member of the Council of the 
Overseas Development Institute 
(ODI) in London, a member of the 
Africa Progress Panel chaired by 
Kofi Annan and a sponsor of 
Opportunity International. Tidjane 
is a member of the UK-ASEAN 
Business Council and of the 
Strategic Advisory Group on UK 
Trade and Investment. In January 
2012, Tidjane was appointed to the 
Prime Minister’s Business Advisory 
Group and has been a member 
of the European Financial Round 
Table (EFR) since January 2013. 
Tidjane was awarded the Légion 
d’honneur by the French President 
in July 2011 and the 2013 Grand 
Prix de I’Economie by the French 
newspaper Les Echos. In January 
2014, Tidjane was appointed as a 
British Business Ambassador by 
invitation from the Prime Minister. 
Age 51.

Prudential plc Annual Report 2013 Governance65

Executive directors

Nicolaos Nicandrou ACA
Chief Financial Officer

John Foley
Group Investment Director

Nationality: British
Appointment date:  
October 2009

Nationality: British
Appointment date:  
January 2011

Jacqueline Hunt
Chief Executive,  
Prudential UK & Europe

Michael McLintock 
Chief Executive,  
M&G

Nationality: British
Appointment date:
5 September 2013

Nationality: British
Appointment date:
September 2000

Skills and experience
Before joining Prudential, Nic 
Nicandrou worked at Aviva, where 
he held a number of senior finance 
roles, including Norwich Union Life 
Finance Director and Board 
Member, Aviva Group Financial 
Control Director, Aviva Group 
Financial Management and 
Reporting Director and CGNU 
Group Financial Reporting 
Director. Nic started his career at 
PricewaterhouseCoopers where 
he worked in both London and 
Paris. Age 48.

Skills and experience
Michael McLintock is the Chief 
Executive of M&G, a position he 
held at the time of M&G’s 
acquisition by Prudential in 1999, 
having joined M&G in 1992. 

From 2001 to 2008, Michael 
also served on the Board of Close 
Brothers Group plc as a non-
executive director. 

Michael has been a Trustee of 
the Grosvenor Estate since October 
2008 and was appointed as a 
non-executive director of 
Grosvenor Group Limited in March 
2012. He has been a member of the 
Finance Committee of the MCC 
since October 2005. Age 52.

Skills and experience
John Foley has been Group 
Investment Director since August 
2013. He joined Prudential as 
Deputy Group Treasurer in 2000 
before being appointed Managing 
Director, Prudential Capital 
(formerly Prudential Finance (UK)) 
and Group Treasurer in 2001. He 
was appointed Chief Executive of 
Prudential Capital and to the Group 
Executive Committee in 2007. 
John was appointed to the Board 
in January 2011 and held the 
position of Group Chief Risk 
Officer until July 2013. Prior to 
joining Prudential, John spent three 
years with National Australia Bank 
as General Manager, Global 
Capital Markets. John began his 
career at Hill Samuel & Co Limited 
where, over a 20 year period, he 
worked in every division of the 
bank, culminating in senior roles 
in risk, capital markets and treasury 
of the combined TSB and Hill 
Samuel Bank. Age 57.

Skills and experience
Jackie Hunt was appointed as 
Director and Chief Executive 
of Prudential UK & Europe on 
5 September 2013. Before joining 
Prudential, Jackie was a Director 
and Chief Financial Officer of 
Standard Life from May 2010. 
She joined Standard Life in January 
2009 as Deputy Chief Financial 
Officer and before this, she held 
various senior management roles 
at Aviva, including Chief Financial 
Officer at Norwich Union. After 
qualifying as a Chartered 
Accountant with Deloitte & Touche 
in South Africa, Jackie worked for 
PricewaterhouseCoopers and 
Royal & Sun Alliance before joining 
Aviva in 2003.

Jackie is a non-executive 

director of National Express Group 
PLC. She was previously Chair of 
the Prudential Financial and 
Taxation Committee of the 
Association of British Insurers. 
Age 45.

GovernanceBoard of directors Prudential plc Annual Report 201366

Executive directors continued

Independent non-executive directors

Independent non-executive directors continued

Barry Stowe
Chief Executive,  
Prudential Corporation Asia

Michael Wells
President and CEO,  
Jackson

The Hon. Philip Remnant  
CBE ACA
Senior Independent Director

Sir Howard Davies
Independent  
non-executive director

Nationality: American
Appointment date:
November 2006

Nationality: American
Appointment date:
January 2011

Skills and experience
Mike Wells is President and CEO 
of Jackson National Life Insurance 
Company (‘Jackson’). Mike has 
served in a variety of senior and 
strategic positions at Jackson over 
the last 15 years, including 
President of Jackson National Life 
Distributors. Mike has been Vice 
Chairman and Chief Operating 
Officer of Jackson for the last nine 
years. During this period he has 
led the development of Jackson’s 
variable annuity business and has 
been responsible for IT, strategy, 
operations, communications, 
distributions, Curian and the retail 
broker dealers. Age 53.

Skills and experience
Barry Stowe is the Chief Executive 
of Prudential Corporation Asia, a 
position he has held since October 
2006. Before joining Prudential, he 
was President, Accident & Health 
Worldwide for AIG Life 
Companies. He joined AIG in 1995, 
and prior to that was President and 
CEO of Nisus, a subsidiary of 
Pan-American Life, from 1992 to 
1995. Before joining Nisus, Barry 
spent 12 years at Willis Corroon 
in the US. From October 2008 
to October 2011, Barry was a 
director of the Life Insurance 
Marketing Research Association 
(LIMRA) and the Life Office 
Management Association (LOMA). 
Barry is a member of the Board 

of Directors of the International 
Insurance Society. He is also a 
member of the Board of Visitors 
of Lipscomb University, a member 
of the Board of Managers of the 
Hong Kong International School 
and Chairman of Save the Children 
(HK) Ltd. Age 56.

Nationality: British
Appointment date: 
October 2010
Committee memberships:
Chairman of the Risk Committee 
(from October 2010),  
Audit Committee  
(from November 2010), 
Nomination Committee  
(from July 2012)

Skills and experience
Sir Howard is Chairman of the 
Phoenix Group, and a Professor 
at Institut d’Etudes Politiques 
(Sciences Po). He is also Chairman 
of the UK Government’s Airports 
Commission. He chairs the 
International Advisory Board 
of the China Securities Regulatory 
Commission and is a member 
of the International Advisory 
Board of the China Banking 
Regulatory Commission. In 
addition, Sir Howard is an 
independent director of Morgan 
Stanley Inc. and a director of the 
National Theatre. Age 63.

Nationality: British
Appointment date:
1 January 2013
Committee memberships:
Remuneration Committee  
(from January 2013),  
Audit Committee  
(from January 2013),  
Nomination Committee 
(from January 2013)

Skills and experience
Philip Remnant was a senior 
adviser at Credit Suisse 
until December 2013. Philip was 
previously a Vice Chairman of 
Credit Suisse First Boston (CSFB) 
Europe and Head of the UK 
Investment Banking Department. 
Philip was seconded to the role of 
Director General of the Takeover 
Panel, which administers the UK’s 
code on takeovers and mergers, 
from 2001 to 2003, and again in 
2010. He served on the Board of 
Northern Rock plc from 2008 to 
2010, and from 2007 to 2012 was 
Chairman of the Shareholder 
Executive, which manages the 
relationships between the UK 
Government and the businesses in 
which it is a shareholder.

He is a Deputy Chairman of the 

Takeover Panel, a non-executive 
director of UK Financial 
Investments Limited (since 2009) 
and Chairman of City of London 
Investment Trust plc (since 2011). 
Age 59.

Alexander Johnston (Alistair) 

Kaikhushru Nargolwala FCA

Anthony Nightingale CMG  

CMG FCA

Independent  

non-executive director

Independent  

non-executive director

SBS JP

Independent  

non-executive director

Nationality: British

Appointment date:

January 2012

Audit Committee 

(from January 2012)

Nationality: Singaporean

Committee memberships:

Remuneration Committee

(from January 2012),  

Risk Committee  

(from January 2012)

Appointment date: January 2012

Nationality: British

Appointment date: 1 June 2013

Committee membership:

Remuneration Committee 

(from June 2013)

Chairman of the Audit Committee 

Committee membership:

Ann Godbehere FCGA

Independent  

non-executive director

Nationality: British

Appointment date:

August 2007

Committee memberships:

(from October 2009),  

Risk Committee  

(from November 2010), 

Nomination Committee 

(from July 2012)

Skills and experience

Ann began her career in 1976 

with Sun Life of Canada, joining 

Skills and experience

Alistair was a partner of KPMG 

from 1986 to 2010. He joined 

Mercantile & General Reinsurance 

KPMG (then Peat Marwick 

Group in 1981, where she held a 

Mitchell) in 1973 and held a 

Skills and experience

Kai Nargolwala was the non-

executive Chairman of Credit 

Skills and experience

Anthony Nightingale was 

Managing Director of the Jardine 

Suisse Asia Pacific until December 

Matheson Group from 2006 to 

2011, having joined Credit Suisse 

2012. He joined that Group in 1969 

number of management roles rising 

number of senior leadership 

in 2008 as a member of the 

to Senior Vice President and 

Controller for life and health and 

property/casualty businesses in 

North America in 1995. In 1996, 

Swiss Re acquired Mercantile & 

General Reinsurance Group and 

Ann became Chief Financial 

Officer of Swiss Re Life & Health, 

North America. In 1997, she was 

made Chief Executive Officer of 

Swiss Re Life & Health, Canada. 

She moved to London as Chief 

and held a number of senior 

positions before joining the Board 

of Jardine Matheson Holdings in 

positions. These included Vice 

Executive Board and CEO of the 

Chairman of UK Financial Services 

Asia Pacific region. 

and Head of UK Insurance Practice, 

From 1998 to 2007, Kai worked 

1994. Anthony is now a non-

International Managing Partner 

for Standard Chartered PLC where 

executive director of Jardine 

– Global Markets and UK Vice 

Chairman. Latterly, he served 

as a Global Vice Chairman of 

KPMG from 2007 to 2010. 

Alistair acted as a non-

he was a Group Executive Director 

Matheson Holdings and of other 

responsible for Asia Governance 

Jardine Matheson group 

and Risk. His responsibilities 

companies. These include Dairy 

included developing strategy and 

Farm, Hongkong Land, Jardine 

business performance across Asia, 

Cycle & Carriage, Jardine Strategic 

executive director of the Foreign & 

as well as strategic merger and 

and Mandarin Oriental. 

Commonwealth Office from 2005 

acquisition activity. Prior to that, he 

Anthony is also a commissioner 

to 2010 and chaired the audit 

spent 19 years at Bank of America 

of Astra International, a non-

Financial Officer of Swiss Re Life & 

committee until 2009. He was an 

and from 1990 was based in Asia 

executive director of Schindler 

Health Division in 1998 and joined 

Association Member of BUPA 

the Property & Casualty Business 

until January 2012.

as Group Executive Vice President 

Holding AG and China Xintiandi 

and Head of the Asia Wholesale 

Limited, and a senior adviser to 

Group, based out of Zurich, as 

Chief Financial Officer on its 

 Alistair is a member of the 

Strategy and Development Board 

Banking Group. From 2004 to 

2007, he was a non-executive 

Academic Partnerships 

International and Dickson 

establishment in 2001. From 2003 

and a Visiting Professor at Cass 

director at Tate & Lyle plc and at 

Concepts. He is a Hong Kong 

until February 2007, Ann was 

Chief Financial Officer of the 

Swiss Re Group.

Business School. He is also a 

Visa International, where he served 

representative to the APEC 

Trustee of the Design Museum in 

on the Asia Pacific Board. 

Business Advisory Council and 

London and a Trustee of Create 

Kai is currently a non-executive 

Chairman of The Hong Kong-APEC 

From its nationalisation in 2008 

Arts. Age 61.

until January 2009, Ann was 

Interim Chief Financial Officer and 

Executive Director of Northern 

Rock. Ann is a non-executive 

director of British American 

Tobacco p.l.c., Rio Tinto plc, 

Rio Tinto Limited, UBS AG, 

Arden Holdings Limited, Atrium 

Underwriting Group Limited 

and Atrium Underwriters Limited. 

Age 58.

director and lead independent 

director of Singapore 

Trade Policy Study Group. He is 

also a member of the Securities 

Telecommunications Limited, a 

and Futures Commission Committee 

member of the Board of the Casino 

on Real Estate Investment Trusts, 

Regulatory Authority of Singapore, 

a council member of the 

a non-executive director of PSA 

Employers’ Federation of Hong 

International Pte. Limited, 

Kong, a member of the UK-ASEAN 

Chairman of the Governing Board 

Business Council Advisory Panel, 

of the Duke-NUS Graduate 

a non-official member of the 

Medical School and a director and 

Commission on Strategic 

Chairman of Clifford Capital Pte. 

Development in Hong Kong and 

Limited. Kai was appointed as a 

Chairman of the Mission to Seamen 

director of Credit Suisse Group AG 

in Hong Kong. Anthony is a past 

in April 2013 and became a 

chairman of the Hong Kong 

member of the Singapore Capital 

General Chamber of Commerce. 

Markets Committee of the 

Age 66.

Monetary Authority of Singapore 

in January 2014. Age 63.

Prudential plc Annual Report 2013 GovernanceBoard of directors continued67

Executive directors continued

Independent non-executive directors

Independent non-executive directors continued

Barry Stowe

Chief Executive,  

Michael Wells

President and CEO,  

Prudential Corporation Asia

Jackson

The Hon. Philip Remnant  

CBE ACA

Sir Howard Davies

Independent  

Senior Independent Director

non-executive director

Nationality: American

Appointment date:

November 2006

Nationality: American

Appointment date:

January 2011

Nationality: British

Appointment date:

1 January 2013

Committee memberships:

Remuneration Committee  

(from January 2013),  

Audit Committee  

(from January 2013),  

Nomination Committee 

(from January 2013)

Nationality: British

Appointment date: 

October 2010

Committee memberships:

Chairman of the Risk Committee 

(from October 2010),  

Audit Committee  

(from November 2010), 

Nomination Committee  

(from July 2012)

Skills and experience

Skills and experience

Skills and experience

Barry Stowe is the Chief Executive 

Mike Wells is President and CEO 

Philip Remnant was a senior 

of Prudential Corporation Asia, a 

of Jackson National Life Insurance 

adviser at Credit Suisse 

Skills and experience

Sir Howard is Chairman of the 

Phoenix Group, and a Professor 

position he has held since October 

Company (‘Jackson’). Mike has 

until December 2013. Philip was 

at Institut d’Etudes Politiques 

2006. Before joining Prudential, he 

served in a variety of senior and 

previously a Vice Chairman of 

was President, Accident & Health 

strategic positions at Jackson over 

Credit Suisse First Boston (CSFB) 

(Sciences Po). He is also Chairman 

of the UK Government’s Airports 

Worldwide for AIG Life 

the last 15 years, including 

Europe and Head of the UK 

Commission. He chairs the 

Companies. He joined AIG in 1995, 

President of Jackson National Life 

Investment Banking Department. 

International Advisory Board 

and prior to that was President and 

Distributors. Mike has been Vice 

Philip was seconded to the role of 

of the China Securities Regulatory 

CEO of Nisus, a subsidiary of 

Pan-American Life, from 1992 to 

1995. Before joining Nisus, Barry 

spent 12 years at Willis Corroon 

in the US. From October 2008 

to October 2011, Barry was a 

director of the Life Insurance 

Chairman and Chief Operating 

Director General of the Takeover 

Officer of Jackson for the last nine 

Panel, which administers the UK’s 

years. During this period he has 

code on takeovers and mergers, 

led the development of Jackson’s 

from 2001 to 2003, and again in 

variable annuity business and has 

2010. He served on the Board of 

Commission and is a member 

of the International Advisory 

Board of the China Banking 

Regulatory Commission. In 

addition, Sir Howard is an 

been responsible for IT, strategy, 

Northern Rock plc from 2008 to 

independent director of Morgan 

operations, communications, 

2010, and from 2007 to 2012 was 

Stanley Inc. and a director of the 

Marketing Research Association 

distributions, Curian and the retail 

Chairman of the Shareholder 

National Theatre. Age 63.

(LIMRA) and the Life Office 

broker dealers. Age 53.

Management Association (LOMA). 

Barry is a member of the Board 

of Directors of the International 

Insurance Society. He is also a 

member of the Board of Visitors 

of Lipscomb University, a member 

of the Board of Managers of the 

Hong Kong International School 

and Chairman of Save the Children 

(HK) Ltd. Age 56.

Executive, which manages the 

relationships between the UK 

Government and the businesses in 

which it is a shareholder.

He is a Deputy Chairman of the 

Takeover Panel, a non-executive 

director of UK Financial 

Investments Limited (since 2009) 

and Chairman of City of London 

Investment Trust plc (since 2011). 

Age 59.

Ann Godbehere FCGA
Independent  
non-executive director

Nationality: British
Appointment date:
August 2007
Committee memberships:
Chairman of the Audit Committee 
(from October 2009),  
Risk Committee  
(from November 2010), 
Nomination Committee 
(from July 2012)

Skills and experience
Ann began her career in 1976 
with Sun Life of Canada, joining 
Mercantile & General Reinsurance 
Group in 1981, where she held a 
number of management roles rising 
to Senior Vice President and 
Controller for life and health and 
property/casualty businesses in 
North America in 1995. In 1996, 
Swiss Re acquired Mercantile & 
General Reinsurance Group and 
Ann became Chief Financial 
Officer of Swiss Re Life & Health, 
North America. In 1997, she was 
made Chief Executive Officer of 
Swiss Re Life & Health, Canada. 
She moved to London as Chief 
Financial Officer of Swiss Re Life & 
Health Division in 1998 and joined 
the Property & Casualty Business 
Group, based out of Zurich, as 
Chief Financial Officer on its 
establishment in 2001. From 2003 
until February 2007, Ann was 
Chief Financial Officer of the 
Swiss Re Group.

From its nationalisation in 2008 

until January 2009, Ann was 
Interim Chief Financial Officer and 
Executive Director of Northern 
Rock. Ann is a non-executive 
director of British American 
Tobacco p.l.c., Rio Tinto plc, 
Rio Tinto Limited, UBS AG, 
Arden Holdings Limited, Atrium 
Underwriting Group Limited 
and Atrium Underwriters Limited. 
Age 58.

Alexander Johnston (Alistair) 
CMG FCA
Independent  
non-executive director

Nationality: British
Appointment date:
January 2012
Committee membership:
Audit Committee 
(from January 2012)

Kaikhushru Nargolwala FCA
Independent  
non-executive director

Nationality: Singaporean
Appointment date: January 2012
Committee memberships:
Remuneration Committee
(from January 2012),  
Risk Committee  
(from January 2012)

Anthony Nightingale CMG  
SBS JP
Independent  
non-executive director

Nationality: British
Appointment date: 1 June 2013
Committee membership:
Remuneration Committee 
(from June 2013)

Skills and experience
Alistair was a partner of KPMG 
from 1986 to 2010. He joined 
KPMG (then Peat Marwick 
Mitchell) in 1973 and held a 
number of senior leadership 
positions. These included Vice 
Chairman of UK Financial Services 
and Head of UK Insurance Practice, 
International Managing Partner 
– Global Markets and UK Vice 
Chairman. Latterly, he served 
as a Global Vice Chairman of 
KPMG from 2007 to 2010. 
Alistair acted as a non-

executive director of the Foreign & 
Commonwealth Office from 2005 
to 2010 and chaired the audit 
committee until 2009. He was an 
Association Member of BUPA 
until January 2012.

 Alistair is a member of the 
Strategy and Development Board 
and a Visiting Professor at Cass 
Business School. He is also a 
Trustee of the Design Museum in 
London and a Trustee of Create 
Arts. Age 61.

Skills and experience
Kai Nargolwala was the non-
executive Chairman of Credit 
Suisse Asia Pacific until December 
2011, having joined Credit Suisse 
in 2008 as a member of the 
Executive Board and CEO of the 
Asia Pacific region. 

From 1998 to 2007, Kai worked 
for Standard Chartered PLC where 
he was a Group Executive Director 
responsible for Asia Governance 
and Risk. His responsibilities 
included developing strategy and 
business performance across Asia, 
as well as strategic merger and 
acquisition activity. Prior to that, he 
spent 19 years at Bank of America 
and from 1990 was based in Asia 
as Group Executive Vice President 
and Head of the Asia Wholesale 
Banking Group. From 2004 to 
2007, he was a non-executive 
director at Tate & Lyle plc and at 
Visa International, where he served 
on the Asia Pacific Board. 

Kai is currently a non-executive 

director and lead independent 
director of Singapore 
Telecommunications Limited, a 
member of the Board of the Casino 
Regulatory Authority of Singapore, 
a non-executive director of PSA 
International Pte. Limited, 
Chairman of the Governing Board 
of the Duke-NUS Graduate 
Medical School and a director and 
Chairman of Clifford Capital Pte. 
Limited. Kai was appointed as a 
director of Credit Suisse Group AG 
in April 2013 and became a 
member of the Singapore Capital 
Markets Committee of the 
Monetary Authority of Singapore 
in January 2014. Age 63.

Skills and experience
Anthony Nightingale was 
Managing Director of the Jardine 
Matheson Group from 2006 to 
2012. He joined that Group in 1969 
and held a number of senior 
positions before joining the Board 
of Jardine Matheson Holdings in 
1994. Anthony is now a non-
executive director of Jardine 
Matheson Holdings and of other 
Jardine Matheson group 
companies. These include Dairy 
Farm, Hongkong Land, Jardine 
Cycle & Carriage, Jardine Strategic 
and Mandarin Oriental. 

Anthony is also a commissioner 

of Astra International, a non-
executive director of Schindler 
Holding AG and China Xintiandi 
Limited, and a senior adviser to 
Academic Partnerships 
International and Dickson 
Concepts. He is a Hong Kong 
representative to the APEC 
Business Advisory Council and 
Chairman of The Hong Kong-APEC 
Trade Policy Study Group. He is 
also a member of the Securities 
and Futures Commission Committee 
on Real Estate Investment Trusts, 
a council member of the 
Employers’ Federation of Hong 
Kong, a member of the UK-ASEAN 
Business Council Advisory Panel, 
a non-official member of the 
Commission on Strategic 
Development in Hong Kong and 
Chairman of the Mission to Seamen 
in Hong Kong. Anthony is a past 
chairman of the Hong Kong 
General Chamber of Commerce. 
Age 66.

GovernanceBoard of directors Prudential plc Annual Report 201368

 Independent non-executive directors continued

Alice Schroeder
Independent  
non-executive director

Lord Turnbull KCB CVO
Independent  
non-executive director

Nationality: American
Appointment date: 10 June 2013
Committee membership:
Audit Committee  
(from June 2013)

Skills and experience
Alice Schroeder began her career 
as a qualified accountant at Ernst 
& Young in 1980 where she worked 
for 11 years before leaving to  
join the Financial Accounting 
Standards Board as a manager. 
From September 1993, she worked 
at various investment banks 
leading teams of analysts 
specialising in property-casualty 
insurance before joining Morgan 
Stanley, where she became a 
Managing Director in 2001, 
heading the Global Insurance 
Equity Research team. In May 
2003, Alice became a senior 
adviser at Morgan Stanley, leaving 
in November 2009. She is a highly 
respected analyst and the author 
of the official biography of Warren 
Buffett, Chairman and CEO of 
Berkshire Hathaway.

 Alice is an independent board 
member of Cetera Financial Group 
and an independent director of 
WebTuner Corp. She is a member 
of the National Association of 
Corporate Directors, 
WomenCorporateDirectors and a 
board member of The Committee 
of 200 Foundation. Age 57.

Nationality: British
Appointment date: May 2006
Committee memberships:
Chairman of the Remuneration 
Committee  
(from June 2011),
Risk Committee  
(from November 2010), 
Nomination Committee  
(from June 2011)

Skills and experience
Lord Turnbull was a member of 
the Remuneration Committee 
from November 2010, and a member 
of the Audit Committee from  
January 2007 to November 2010.
Lord Turnbull entered the 
House of Lords as a Life Peer in 
2005. In 2002, he became 
Secretary of the Cabinet and Head 
of the Home Civil Service until he 
retired in 2005. Prior to that he held 
a number of positions in the Civil 
Service, including Permanent 
Secretary at HM Treasury; 
Permanent Secretary at the 
Department of the Environment 
(later Environment, Transport and 
the Regions); Private Secretary 
(Economics) to the Prime Minister; 
and Principal Private Secretary 
to Margaret Thatcher and then 
John Major. He joined HM 
Treasury in 1970.

Lord Turnbull is a non-
executive director of Frontier 
Economics Limited and The British 
Land Company PLC. He was 
formerly Chairman of BH Global 
Limited until January 2013 and a 
non-executive director of the Arup 
Group from 2006 to 2007. He also 
worked part-time as a Senior 
Adviser to the London partners of 
Booz and Co (UK) until February 
2011. Age 69.

Prudential plc Annual Report 2013 GovernanceBoard of directors continued69

Corporate governance report 

Strong and appropriate governance 
supporting business growth 

 ‘The composition of the Board 
remains key to achieving the 
Group’s strategic objectives.’

Dear shareholder
Good governance is central to how 
we do business at Prudential. The 
Board ensures that our governance 
policies, structures and processes  
are strong and appropriate, and play 
a key part in supporting the growth  
of the business.

In a world of ever-increasing 
complexity and connectedness, 
governance requirements are 
continually developing. As well  
as complying with relevant codes,  
we are always well prepared for  
new developments, keeping  
abreast of upcoming changes and 
ensuring that our governance is 
adjusted accordingly.

A vital part of good governance is 
transparency, and we are committed 
to reporting on our governance 
as clearly as possible, ensuring 
that it remains the best available, 
and continues to make a strong 
contribution to the long-term  
success of the Group.

Paul Manduca
Chairman

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Board
Role of the Board
The Board is accountable for the long-term 
success of the Group and for providing 
leadership within a framework of effective 
controls. The control environment enables 
the Board to identify significant risks and 
apply appropriate measures to manage and 
mitigate them. The Board is responsible for 
setting strategic targets and for ensuring 
that the Group is suitably resourced to 
achieve those targets. In doing so, the 
Board takes account of its responsibilities 
to the Group’s stakeholders, including  
the Group’s employees, shareholders, 
suppliers and the communities in which 
Prudential operates. 

The Board has terms of reference which 

specifically set out matters reserved for 
 its decision. These include matters such  
as setting the Group’s strategy and 
monitoring its implementation, the 
approval of annual budgets and business 
plans, as well as the risk appetite of the 
Group and its capital and liquidity 
positions. The Board has approved a 
governance framework, and under these 
procedures all business units are required 
to seek approval from the Board for matters 
exceeding pre-determined authority limits. 
The Board has delegated authority to a 
number of board committees which assist 
the Board in delivering its responsibilities 
and ensuring that there is appropriate 
independent oversight of internal control and 
risk management. Each of these committees 
has established terms of reference and is 
comprised of independent non-executive 
directors, with the exception of the 
Nomination Committee which, in keeping 
with the provisions of the UK Corporate 
Governance Code (‘UK Code’), is chaired by 
the Chairman. The terms of reference for the 
Board and its committees are regularly 
reviewed to ensure that they remain in line 
with best practice and the committees 
continue to have appropriate authority to 
fulfil their responsibilities, without creating 
unnecessary duplication of work. 

The Board has also delegated authority 

for the operational management of the 
Group’s businesses to the Group Chief 
Executive for execution or further delegation 
by him in respect of matters which are 
necessary for the effective day-to-day 
running and management of the business. 
The chief executive of each business unit  

has authority for the management of that 
respective business unit and each has 
established a management board comprised 
of its most senior executives. 

In performing its duties, the Board has 
access to the services of the Group Company 
Secretary who advises on corporate 
governance matters, Board procedures and 
compliance with the applicable rules and 
regulations. Directors have the right to seek 
independent professional advice at the 
Group’s expense and copies of such advice 
are circulated to other directors where 
applicable and appropriate.

Roles and responsibilities
The roles of the Chairman and Group Chief 
Executive are separate and clearly defined. 
The scope of these roles is approved and 
kept under regular review by the Board  
so that no individual has unfettered 
decision-making powers.

Roles

Chairman 
The Chairman is responsible for the 
leadership and governance of the Board, 
and ensuring that sufficient time is available 
for discussion of all agenda items. The 
Chairman facilitates the contribution of  
the non-executive directors and fosters 
constructive relationships between the 
non-executive and executive directors  
by promoting a culture of openness  
and debate.

Group Chief Executive
The Group Chief Executive is responsible 
for the management of the Group and the 
implementation of the strategy and policy 
approved by the Board.

Senior Independent Director 
The principal responsibilities of the Senior 
Independent Director are to act as a conduit 
to the Board for the communication of 
shareholder concerns when other channels 
may be inappropriate and to lead the 
non-executive directors in carrying out the 
performance evaluation of the Chairman.

Non-executive directors 
The non-executive directors are 
independent of management, bringing 
effective and constructive challenge to the 
deliberations of the Board. 

 Prudential plc Annual Report 2013 
 
 
70

Corporate governance report continued

  The full biographical details of the directors, 

including the skills and experience they bring 
to the Board, can be found on pages 64 to 68.

Succession planning
The Board is actively engaged in succession 
planning for both executive and non-executive 
roles to ensure that Board composition is 
regularly refreshed and that the Board retains 
its effectiveness at all times. This is delivered 
through an established review process applied 
across all businesses which covers both 
executive director and senior management 
succession and development, and also 
through the work of the Nomination 
Committee as described more fully on page 78. 
The Board considers annually the outcome 
of the review and any actions arising from 
the review are implemented as part of the 
management development agenda. 

Board performance evaluation 
The 2013 performance evaluation of the Board 
and its principal committees was internally 
facilitated through the use of a questionnaire 
and carried out by the Chairman and Group 
Company Secretary. The findings were 
presented to the Board in February 2014 and 
an action plan is being agreed to address any 
areas identified by the review. In accordance 
with the UK Code, it is intended that the 2014 
review will be carried out by external facilitators.
The performance of the non-executive 

2012 Board performance evaluation

directors and the Group Chief Executive 
is evaluated by the Chairman in individual 
meetings. Philip Remnant, the Senior 
Independent Director, led the non-
executive directors in a performance 
evaluation of the Chairman. 

Executive directors are subject to 
regular review and the Group Chief 
Executive individually appraises the 
performance of each of the executive 
directors as part of the annual Group-wide 
performance evaluation of all staff.

Diversity
The Group seeks, through its diversity policy, 
to encourage the recruitment and retention 
of talented individuals from a diverse range 
of backgrounds. Furthermore, the Board 
remains committed to inclusion in all its forms 
and believes that leading companies seek 
out, and not simply tolerate, diversity.

The inclusion of women in the recruitment 

process extends to the Board and is an 
important diversity consideration during 
searches for new Board members. Prudential 
embraces the proposition that more women 
on boards would be advantageous to 
companies, as well as to society at large. The 
Group remains duty bound to recruit the best 
available talent, and although the Board does 
not endorse quotas, it does commit to having 
an increasing representation of women in 
senior positions in the Group and on the Board.

A summary of the Board’s progress against a number of actions arising from its 2012 
effectiveness review can be found below: 

Theme

Action taken

Information flows to the Board  
and principal committees

Improvements to Board papers continued with a view 
to streamlining and enhancing the flow of information 
to the Board and its committees facilitating effective 
decision making

Senior leadership

Further opportunities for the Board to meet senior 
leadership across the Group were included in the 
programme of business for the Board and will  
continue to be included going forward

Delegation of authority

The Board reviewed the delegations of its authority, 
confirming that these continued to be appropriate for 
the business carried out by the Group

Review of terms of reference

A review of the terms of reference was carried out in 
order to ensure that these remained in line with best 
practice and that the committees continued to have 
appropriate authority to fulfil their responsibilities 
without creating duplication of activities

Committee membership

Philip Remnant and Alice Schroeder were appointed to 
the Audit Committee following the regular review of 
membership for the principal committees 

Diversity

Board composition

Regional experience

Sector

Chairman (6%)

Executive (44%)

Non-executive (50%)

United Kingdom (44%)

Global (31%)

Asia (13%)

United States (12%)

Government/regulatory 
(12%)

Other financial services
 (19%)

Finance (38%)

Insurance (31%)

Tenure of non-executive directors

0–3 years (62%)

4–6 years (13%)

7–9 years (25%)

Male (81%)

Female (19%)

Board gender composition

Prudential plc Annual Report 2013 Governance71

Group governance 
The Board is responsible for establishing a 
system of internal control and for reviewing 
its effectiveness. To achieve this, the Board 
has established frameworks for internal 
governance, risk and corporate 
responsibility. The system is designed to 
manage rather than eliminate the risk of 
failure to achieve business objectives and 
can only provide reasonable and not 
absolute assurance against material 
misstatement or loss.

The governance framework principally 
relates to the operational management of 
the Group’s businesses and includes 
pre-determined authority limits, delegated 
by the Board, in respect of matters which 
are necessary for the effective day-to-day 
running and management of the business. 
The system is regularly reviewed and 
complies with the UK Code and Corporate 
Governance Code issued by the Hong 
Kong Stock Exchange (the ‘HK Code’), 
as well as the relevant provisions of the 
Sarbanes-Oxley Act. In complying with 
the UK Code, the Group follows the 2005 
Turnbull Guidance relating to the sections 
of the UK Code dealing with risk 
management and internal control. 

The Chief Executive and Chief Financial 
Officer of each business unit, as well as the 
senior management in Group Head Office, 
annually certify compliance with the 
Group’s governance, internal control and 
risk management requirements. The risk 
management function reviewed any 
matters identified by the certification 
process, and also assessed the risk and 
control issues that arose and were reported 
during the year. This included routine and 
exception-based risk reporting, matters 
identified and reported by other Group 
Head Office oversight functions, and the 
findings from the work of the internal audit 
function, which executes risk-based audit 
plans throughout the Group. The results 
were reviewed by the Audit Committee  
as described on page 75. 

In line with the Turnbull Guidance, 
 the certification provided above does not 
apply to certain material joint ventures 
where the Group does not exercise full 
management control. In these cases,  
the Group satisfies itself that suitable 
governance and risk management 
arrangements are in place to protect 
the Group’s interests. However, the 
relevant Group company which is party 
to the joint venture must, in respect 
of any services it provides in support 
of the joint venture, comply with the 
requirements of the Group’s internal 
governance framework.

Governance framework
Group governance framework:  
Documents the Group’s internal control 

policies and processes in an online manual, 
including the Group’s risk framework, 
Code of Business Conduct and detailed 
policies on key operational and financial 
risks. Business units are also required to 
follow any additional processes necessary 
to comply with local statutory and 
regulatory requirements. 

Group risk framework: Describes the 
Group’s approach to risk management and 
the key risk arrangements and standards 
for risk management and internal control 
which support compliance with the 
Group’s internal, statutory and regulatory 
requirements. The strategic report 
provides further detail on Prudential’s risk 
appetite and exposures on pages 46 to 53 
and corporate responsibility activities  
on pages 54 to 61. Further details on the 
procedures for the management of risk and 
the systems of internal control operated by 
the Group are given in the section on risk 
governance on page 81. 

Corporate responsibility framework:
Provides an overview of the Group-wide 
philosophy and approach to corporate 
responsibility, supports the Group’s 
commercial focus and the increasing 
challenges faced including changes in 
stakeholder expectations. A key element 
is the Group Code of Business Conduct 
which sets out the ethical standards the 
Board requires of itself, employees, 
agents and others working on behalf of the 
Group, in their dealings with employees, 
customers, shareholders, suppliers and 
competitors in the wider community and 
in respect of the environment.  

Internal control
The Board reviewed the effectiveness of 
the system of internal control in February 
2014, covering all material controls, 
including financial, operational and 
compliance controls, risk management 
systems and the adequacy of the 
resources, qualifications and experience of 
staff of the Group’s accounting and 
financial reporting function. The Board 
confirms that there is an ongoing process 
for identifying, evaluating and managing 
the significant risks faced by the Group, 
which has been in place throughout the 
period and up to the date of this report, and 
confirms that the system remains effective.

Induction and development
The Group Company Secretary supports 
the Chairman in providing tailored induction 
programmes for new directors and ongoing 
development for all directors. On 
appointment, all directors embark upon 
a wide-ranging induction programme 
covering, amongst other things, the 
principal bases of accounting for the Group’s 

results, the role of the Board and its key 
committees and the ambit of the internal 
audit and risk management functions. In 
addition, they receive detailed briefings on 
the Group’s principal businesses, its product 
range, the markets in which it operates and 
the overall competitive environment. These 
sessions are facilitated through meetings 
with executive management and other 
senior members of the management team. 
Other areas addressed include the directors’ 
obligations under the different listing 
regimes, legal issues affecting directors of 
financial services companies, the Group’s 
governance arrangements and its investor 
relations programme as well as its 
remuneration policies. 

Throughout their period in office, 
directors are regularly updated on the 
Group’s businesses and the regulatory and 
industry-specific environments in which it 
operates, as well as on their legal and other 
duties and obligations as directors, where 
appropriate. The scope of these updates 
is reviewed in line with the requirements 
of the business and can be in the form 
of written reports to the Board or 
presentations by senior executives or 
external advisers where appropriate. In 
order to enhance their knowledge and 
effectiveness throughout their term in 
office, non-executive directors serving on 
key committees are updated regularly on 
matters specific to the relevant committee 
and receive presentations from senior 
executives on topics of interest to them.

Ongoing professional development was 

undertaken by all directors during 2013. 
This included a number of sector-specific 
and business issues, as well as legal, 
accounting and regulatory changes and 
developments. A number of business unit 
chief executive officers, together with 
relevant senior executives, gave 
presentations to the Board during the 
course of the year on the challenges and 
opportunities currently faced by their 
business unit. In addition, senior managers 
within certain head office functions 
presented to the Board key issues currently 
facing their function. Members of the Audit 
Committee have the option to attend 
meetings of the business unit audit 
committees to aid their understanding of 
topical matters of interest to them and 
how they are handled by the Group. 

Non-executive directors also received 

updates and briefings relevant to their 
duties as directors of a company listed  
on the Hong Kong Stock Exchange. 

Terms of appointment for  
non-executive directors
Non-executive directors are appointed on 
the understanding that they serve an initial 
term of three years. Subject to review by 
the Nomination Committee, it would be  

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 Prudential plc Annual Report 2013 
 
72

Corporate governance report continued

  expected that they would serve a 

second term of three years. In both 
instances, non-executive directors remain 
subject to annual election at the Annual 
General Meeting. After six years of service, 
non-executive directors may be appointed 
for a further year, up to a maximum of 
three years, subject to rigorous annual 
review by the Nomination Committee and 
annual election at the Annual General 
Meeting. Good governance does not 
support the practice of serving longer 
than nine years on the Board as a 
non-executive director. 

The terms and conditions of all 

directors’ appointments are available for 
inspection at the Company’s registered 
office during normal business hours and  
at the Annual General Meeting. 

Re-election
Jackie Hunt, Anthony Nightingale and 
Alice Schroeder will stand for election for 
the first time at the 2014 Annual General 
Meeting. In keeping with the provisions of 
the UK Code, all other directors will stand 
for re-election.

The Board believes that the non-
executive directors bring a wide range 
of business, financial and international 
experience to the Board and its committees. 

Independence
The independence of the non-executive 
directors is determined with reference 
to the UK and HK Codes. Prudential 
is required to affirm annually the 
independence of all non-executive 
directors under the Hong Kong Listing 
Rules and also the independence of its 
Audit Committee members under the 
Sarbanes-Oxley legislation. The Board has 
appropriate processes in place to manage 
any potential conflicts of interest.

Throughout the year, the non-executive 

directors were considered by the Board  
to be independent in character and 
judgement and met the criteria for 
independence as set out in the UK and  
HK Codes. The Company has received 
confirmation of independence from  
each of the independent non-executive 
directors as required by the Hong Kong 
Listing Rules. 

Alistair Johnston was a partner in the 

Group’s auditor, KPMG, from 1986 to 
2010. However, he did not audit the 
Prudential Group and he no longer has any 
financial or other interest in KPMG. The 
Board does not consider that this former 
relationship with KPMG affects Alistair’s 
status as an independent director 
of Prudential.

Prudential is one of the UK’s largest 
institutional investors and the Board does 
not believe that this compromises the 
independence of those non-executive 

directors who are on the boards of 
companies in which the Group has a 
shareholding. The Board also believes  
that such shareholdings should not 
preclude the Company from having the 
most appropriate and highest calibre 
non-executive directors. 

Conflicts of interest
Directors have a statutory duty to avoid 
conflicts of interest with the Company.  
The Company’s Articles of Association 
allow its directors to authorise conflicts of 
interest and the Board has adopted a policy 
and effective procedures to manage and, 
where appropriate, approve conflicts or 
potential conflicts of interest. Under these 
procedures, directors are required to 
declare all directorships or other 
appointments to companies which are  
not part of the Group, along with other 
appointments which could result  
in conflicts or could give rise to a  
potential conflict. 

The Nomination Committee, or the 
Board where appropriate, evaluates and 
approves each such situation individually, 
where applicable, and the Nomination 
Committee annually reviews such 
declarations prior to the publication of the 
Annual Report.

Directors’ interests 
Individual directors’ interests are  
set out on page 116 of the directors’ 
remuneration report. 

External appointments
Directors may hold directorships or other 
significant interests in companies outside 
the Group which may have business 
relationships with the Group.

Non-executive directors may serve on a 
number of other boards, review or advisory 
groups and charitable trusts, provided that 
they are able to demonstrate satisfactory 
time commitment to their role at Prudential 
and that they discuss any new appointment 
with the Chairman prior to accepting. This 
ensures that they do not compromise their 
independence and that any potential 
conflicts of interest and any possible issues 
arising out of the time commitments 
required by the new role can be identified 
and addressed appropriately. The major 
commitments of our non-executive 
directors are detailed in their biographies 
on pages 66 to 68. 

Executive directors may accept external 

directorships and retain any fees earned 
from those directorships subject to prior 
discussion with the Group Chief Executive 
and always provided that they do not lead 
to any conflicts of interest. 

In line with the UK Code, executive 
directors would not be expected to hold 
more than one non-executive directorship, 

nor the chairmanship, of a FTSE 100 
company. Some of our executive directors 
hold directorships or trustee positions 
of unquoted companies or institutions. 
Details of any fees retained are included 
on page 118.

Directors’ indemnities  
and protections 
Suitable insurance cover is in place in 
respect of legal action against directors and 
senior managers of companies within the 
Prudential Group. Protection for directors, 
and certain senior managers, of companies 
within the Group, against personal financial 
exposure which may be incurred in their 
capacity as such, is also provided. These 
include qualifying third-party indemnity 
provisions (as defined by the Companies 
Act 2006) for the benefit of directors of 
Prudential plc and other such persons 
including, where applicable, in their 
capacity as directors of other companies 
within the Group. These indemnities were 
in force during 2013 and remain in force. 
In addition, the Company’s Articles  
of Association permit the directors and 
officers of the Company to be indemnified 
in respect of liabilities incurred as a result  
of their office. 

Meetings
The Board met on 10 occasions during  
the year, which included one meeting  
held at the Group’s overseas operations  
in Thailand. These meetings enable the 
directors to develop a fuller understanding 
of the Group’s operations and to meet with 
the senior management. 

One overseas strategy event was held 

in the US and the Board also met on one 
additional occasion to address business 
outside of the usual scheduled meetings. 
Where a director was unable to attend 

Board meetings, their views were 
canvassed by the Chairman prior to 
the meeting. 

Table 1 (overleaf) details the number of 
Board and Committee meetings attended 
by each director during the year. 

During the year, the Chairman met with 

the non-executive directors without the 
executive directors being present on  
seven occasions. 

The Board, or the members in a general 

meeting, may appoint directors up to a 
maximum total number of 20 as set out in 
the Company’s Articles of Association.  
The removal and resignation of the 
directors is governed by the relevant 
provisions of the Companies Act 2006,  
the UK and HK Codes and the Company’s 
Articles of Association. 

In the ordinary course of business, 
Board and committee papers are provided 
approximately one week in advance of 
each meeting. 

Prudential plc Annual Report 2013 Governance73

Board
(scheduled)
10

Board
(additional)
1

Overall
attendance

10

10
10
7
10
3
10
10
10

0
10
7
10
10
10
6
10
6
10

1

100%

1
1
1
1
n/a
1
1
1

1
1
1
1
1
1
n/a
1
n/a
1

100%
100%
100%
100%
100%
100%
100%
100%

25%
100%
100%
100%
100%
100%
100%
100%
100%
100%

Table 1

Number of meetings held

Chairman
Paul Manduca

Executive directors
Tidjane Thiam
Nic Nicandrou
Rob Devey1
John Foley
Jackie Hunt2
Michael McLintock
Barry Stowe
Mike Wells

Non-executive directors
Keki Dadiseth3
Howard Davies
Michael Garrett4
Ann Godbehere
Alistair Johnston
Kai Nargolwala
Anthony Nightingale5
Philip Remnant
Alice Schroeder6
Lord Turnbull

Notes
1  Rob Devey was eligible to attend eight meetings during the year, up until his resignation on 5 September 2013.
Jackie Hunt was eligible to attend three meetings during the year, from the date of her appointment.
2 
3   Keki Dadiseth was eligible to attend four meeting during the year, up until his resignation on 1 May 2013.
4 

 Michael Garrett was eligible to attend eight meetings during the year, up until his resignation on 
31 August 2013.

5   Anthony Nightingale was eligible to attend six meetings during the year, from the date of his appointment.
6  Alice Schroeder was eligible to attend six meetings during the year, from the date of her appointment. 

Corporate governance framework

Board

Audit Committee

Risk Committee

Group Chief Executive

Remuneration 
Committee

Nomination 
Committee

Group  Executive 
Committee

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Powers of the Board
The Board may exercise all powers 
conferred on it by the Company’s Articles 
of Association and the Companies Act 
2006. This includes the powers of the 
Company to borrow money and to 
mortgage or charge any of its assets 
(subject to the limitations set out in the 
Companies Act 2006 and the Company’s 
Articles of Association) and to give a 
guarantee, security or indemnity in  
respect of a debt or other obligation  
of the Company.  

Board committees
Corporate governance framework
The Board has established Audit, 
Remuneration, Nomination and Risk 
Committees as principal standing 
committees of the Board. These 
committees form a key element of the 
Group’s corporate governance framework.
During the year, the Board constituted  

a Group Disclosure Committee with the 
purpose of assisting the Company in 
fulfilling its obligations for the release of 
any inside information under the various 
listing requirements to which the Company 
is subject. A Standing Committee was also 
constituted with authority to deal with 
business requiring attention between 
scheduled Board meetings.

The committee chairmen report to  
the Board on matters of significance after 
each meeting. Each Board committee has 
written terms of reference which were 
reviewed during the course of the year  
to ensure that these remained in line with 
best practice and that each committee 
continued to have suitable delegated 
authority to fulfil their responsibilities 
without creating duplication of activities. 
Copies of the updated terms of reference 
can be found on the Company’s website. 
The committees have access to the 
services of the Group Company Secretary 
and may seek external professional advice 
at the Company’s expense.

The effectiveness of the committees is 
considered annually as part of the overall 
performance review of the Board. Details 
of the evaluation process are set out more 
fully on page 70.

A report on the activities undertaken  

by each committee during the course  
of the year is set out on pages 74 to 83. 

 Prudential plc Annual Report 2013 
 
74

Audit Committee report

 ‘Ensuring that the new reporting 
requirements were suitably 
implemented was a key focus 
for the Committee during 2013.’

Ann Godbehere
Chairman of the Audit Committee

Membership

Director

Number of meetings held

Ann Godbehere 
(Chairman)

Howard Davies

Alistair Johnston

Philip Remnant 
(appointed 1 January 2013)

Alice Schroeder1
(appointed 10 June 2013)

Meetings
attended

12

12

12

12

12

6

Note
1  Alice Schroeder was eligible to attend six 

meetings during the year, from the date of her 
appointment. 

Biographical details of the members can be 
found on pages 66 to 68. 

The Board determined that Ann 

Godbehere, the Committee Chairman, has 
recent and relevant financial experience for 
the purposes of the UK Code and the Hong 
Kong Listing Rules. In March 2013, the 
Board designated Ann Godbehere as its 
Audit Committee financial expert for the 
purposes of the Sarbanes-Oxley Act. This 
will be reviewed during 2014 in conjunction 
with the publication of Form 20-F.

Role and responsibilities  
of the Committee
The Committee’s role is to assist the 
Board in meeting its responsibilities 
for the integrity of the Group’s 
financial reporting, including the 
effectiveness of the internal control 
and risk management systems, 
and for monitoring the effectiveness 
and objectivity of the internal and 
external auditors.

The principal responsibilities 

of  the Committee are to:

 — Monitor the integrity of the financial 
statements, including the review of 
half and full-year results, the Annual 
Report and accounts and other 
significant financial announcements 
and review the critical accounting 
policies, going concern assumption 
and key judgemental areas 
contained therein; 

 — Consider and advise the Board in 

meeting its obligation to report that 
the Annual Report is fair, balanced 
and understandable, and provides 
the information necessary for 
shareholders to assess the 
Company’s performance, business 
model and strategy;

 — Monitor the framework and 

effectiveness of the Group’s systems 

of internal control, including the 
Turnbull compliance statement and 
Sarbanes-Oxley procedures;

 — Monitor auditor independence and 
the external auditor’s plans and 
audit strategy, the effectiveness 
of the external audit process, the 
external auditor’s qualifications, 
expertise  and resources, and 
make recommendations to the 
Board for the re-appointment of 
the external auditor;

 — Approve the internal audit plan and 
resources, and monitor the audit 
framework and effectiveness of the 
internal audit function;

 — Monitor the effectiveness of 
compliance processes and 
controls, and performance against 
the group compliance plan; 

 — Review the anti-money laundering 
procedures in place, as well as the 
review of procedures operated for 
handling allegations from whistle-
blowers; and

 — Review the effectiveness of the 
business unit audit committees. 

In performing its duties, the 
Committee has access to employees 
and their financial or other relevant 
expertise across the Group. 

Meetings
The Committee held 11 scheduled meetings 
and one additional meeting during the year 
and worked closely with the Risk Committee 
to ensure that any pertinent areas of overlap 
were appropriately addressed. The Chairman 
of the Risk Committee is a member of the 
Audit Committee and the Committee 
Chairman is a member of the Risk 
Committee. The cross-membership helps 
ensure that both committees work together 
effectively to cover all relevant issues.

The Chairman of the Board, the Group 
Chief Executive, the Chief Financial Officer, 
the Group Chief Risk Officer, the Group 
General Counsel and head of Group-wide 
Internal Audit, as well as other senior staff 
from the Group Finance, Internal Audit, Risk, 
Compliance and Security functions attended 
the meetings by invitation to contribute to the 
discussions relating to their respective areas of 
expertise. The lead and other partners of the 
external auditor also attended the meetings. 

How the Committee discharged 
its responsibilities in 2013
During the year, the Committee undertook 
the following work:

Financial reporting 
The Committee assessed whether suitable 
accounting policies had been adopted 

Prudential plc Annual Report 2013 Governance75

throughout the accounting period and 
whether management had made appropriate 
estimates and judgements over recognition, 
measurement and presentation of the 
results. The Committee also focused on 
material transactions, clarity of disclosures, 
significant audit adjustments, the going 
concern assumptions, compliance with 
accounting standards and obligations under 
applicable laws, regulations and governance 
codes. The Committee further considered 
changes to the Annual Report requirements, 
including the introduction of the new 
strategic report, additional disclosures of 
the Audit Committee report and the fair, 
balanced and understandable requirement 
under the UK Code, providing advice to 
the Board in respect of this last requirement. 
In preparing the Annual Report, the Group 
has taken the opportunity to reassess the 
structure of the narrative sections and the 
Committee’s work in this area included 
consideration and discussions with 
management so that the narrative sections 
provide an enhanced description of the 
Company’s business and results. 

Accounting policy changes on 
consolidated investment holdings 
(IFRS 10), accounting for joint ventures and 
associated undertakings (IFRS 11 and 
IFRS 12), fair value measurement (IFRS 13) 
and accounting for the Group’s defined 
benefit pension schemes (revised IAS 19) 
were also considered. In addition, the 
Committee considered the impact that the 
acquisitions of REALIC and Thanachart Life 
would have on the financial statements.
Key assumptions and judgements 
in respect of the Group’s investments, 
insurance liabilities, and deferred 
acquisition costs are important, and in this 
regard, the main areas of focus were:

 — Oversight of the assumptions applied and 
operation of internal controls in respect 
of the items shown below, and more 
generally, in the preparation of the results;

 — Specific assumptions for:

 – Mortality and credit risk for UK 

annuity business;

 – Economic and policyholder behaviour 

assumptions affecting the 
measurement of Jackson guarantee 
liabilities and amortisation of deferred 
acquisition costs; 

 — Non-recurrent adjustments to Asia 

policyholder liabilities; and

 — Investment and derivative valuations, 
in particular considering the results 
of independent valuations by the 
external auditor. 

The Committee also considered 
judgemental matters regarding provisions 
for certain open tax items. 

The Committee received detailed 

papers from management regarding Group 
capital, Group liquidity, subsidiary capital 
and subsidiary liquidity prior to 
recommending to the Board that it could 
conclude that the financial statements 
should continue to be prepared on the 
going concern basis. 

As part of its assessment of the 

explanation of performance, the 
Committee considered judgemental aspects 
of the Group’s reporting of non GAAP 
metrics and in relation to the Group’s 
supplementary reporting on the European 
Embedded Value (EEV) basis, specifically:

 — The appropriateness of the economic 

assumptions underpinning the projected 
rates of return and risk discount rates;

 — The appropriateness of changes to EEV 
operating assumptions and the level of 
operating experience variances; and 

 — Disclosures to explain the proposed 
change from 2014 so that the EEV 
results will be prepared on a post-tax 
only basis. 

The Committee considered the effects of 
volatility in equity market movements, and 
changes in interest and foreign currency 
translation rates on the Group’s results, 
accounting presentation and disclosure.

For all of the above areas, the Committee 

received input from management and 
the external auditor prior to reaching 
its conclusions.

Confidential reporting 
The Committee is responsible for reviewing 
the Group’s whistle-blowing procedures 
and received, as a standing item, reports on 
concerns raised through these channels, 
as well as any management action taken 
in response.

The Confidential Helpline Policy (the 
‘Policy’) is kept under regular review by the 
Committee and is maintained as part of the 
Group Governance Manual. No material 
changes to the Policy have been made 
during the course of 2013, although it has 
been updated to reflect the latest guidance 
issued by the Institute of Business Ethics. 
The Committee also met with the head 

of Group Security, who is responsible for 
the Policy, without the presence of 
management, in respect of its 
responsibilities for reviewing whistle-
blowing procedures and any concerns 
regarding such issues. 

Business unit audit committees 
Every business unit has its own audit 
committee which provides oversight to the 
respective business unit and supports the 
work of the Committee. Any relevant 
matters discussed at business unit level are 
reported to the Committee. The members 

and chairmen are comprised primarily of 
senior management who are independent 
of the respective business unit. The 
minutes of these committees are reported 
regularly to the Committee and their 
meetings are attended by senior 
management of the respective business 
unit, including the business units’ heads 
of Finance, Risk, Compliance and 
Group-wide Internal Audit, and by the 
external auditor. 

In 2013, the standard terms of reference 

for the business unit audit committees 
were updated in line with revised 
provisions included in the Committee’s 
terms of reference. These will be adopted 
in 2014 by the business unit audit 
committees, with minor variations, to 
address local requirements or the particular 
requirements of the business. 

The Committee Chairman also 

reviewed and approved the appointments 
to the business unit audit committees.

During the year, the business unit audit 

committees reviewed their respective 
internal audit plans, resources and the 
results of internal audit work, and both 
external and internal auditors were able 
to discuss any relevant matters with the 
Chairman and members of the Committee 
as required. 

Effectiveness of the business unit 
audit committees 
An annual assessment of the business 
unit audit committees was carried out 
by Group-wide Internal Audit in order 
to ensure that these committees 
continued to function effectively and 
provide appropriate support to enable 
the Committee to fulfil its 
responsibilities.

The assessment was conducted by 
the internal audit teams in each of the 
business units and considered whether 
each of the committees was fulfilling its 
responsibilities as documented in their 
terms of reference. Attendance rates 
by committee members and evidence 
of the committees’ coverage of key 
business unit issues, as well as the 
appropriate escalation of concerns 
to the Committee formed part of the 
criteria used for the evaluation. The 
assessment further factored in the 
suitability of the business unit audit 
committee structures and the 
appropriateness of the membership 
on each committee.

The results of the assessment 
concluded that the business unit audit 
committees continued to operate 
effectively and the Committee 
considered a report on the findings 
at its meeting in December.

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76

Audit Committee report continued

Internal control and risk 

management 
The Committee reviewed the Group’s 
statement on internal control systems prior 
to its endorsement by the Board. 

Pursuant to the requirements of Section 
404 of the Sarbanes-Oxley Act, the Group 
undertakes an annual assessment of the 
effectiveness of internal control over 
financial reporting. 

Group-wide Internal Audit 
Group-wide Internal Audit is a fundamental 
function which supports the Committee in 
meeting its legal and regulatory 
responsibilities and also in complying with 
provisions of the UK and HK Codes. The 
independent assurance provided by the 
function formed a key part of the 
Committee’s deliberations on the systems 
of internal control and risk management.
Each of the Group’s business units has 
an internal audit team, the heads of which 
report to the Head of Group-wide Internal 
Audit. Internal audit resources, plans, 
budgets and its work are overseen by both 
the Committee and the relevant business 
unit audit committee. The Head of Group-
wide Internal Audit reports functionally 
to the Committee and for management 
purposes to the Group Chief Executive.
As part of its remit, the Committee 

periodically meets with the head of 
Group-wide Internal Audit without the 
presence of management.

During the year, the Committee 

considered the following matters:

Effective Internal Audit in the Financial 
Services Sector
In July 2013, the Chartered Institute of 
Internal Auditors (CIIA) issued 
recommendations on Effective Internal 
Audit in the Financial Services Sector. 
Group-wide Internal Audit benchmarked 
their current structure and practices 
against the guidelines and the results of the 
benchmarking were also externally quality 
assured. While largely compliant, a 
programme of enhancement is scheduled 
to be completed to deliver full compliance 
in 2014. Aligned with the CIIA guidance for 
effective Internal Audit in the Financial 
Services Sector, the revised Charter of 
Group-wide Internal Audit has been 
published on the Company’s website. In 
addition, the Committee has formally 
assessed that Group-wide Internal Audit 
has sufficient resources to discharge its 
mandate.

Internal auditor performance
In addition to periodic external effectiveness 
reviews (such as that conducted by PwC in 
2012), the Committee regularly assesses the 
performance and effectiveness of the 

internal audit function, and did so during the 
course of the 2013. The assessment was 
performed by Group-wide Internal Audit 
Quality Assurance and conducted in 
accordance with the CIIA’s professional 
practice standards. For 2013, the assessment 
concluded that Group-wide Internal Audit 
complies with the requirements of internal 
audit policies, procedures and practices, 
and standards in all material respects and 
is aligned with its mandated objectives. 
As such, the Committee determined that 
Group-wide Internal Audit continued to 
operate effectively.

Group Compliance
The Committee received regular reports 
from Group Compliance, who is 
responsible for assessing the risks posed to 
the Group as a result of non-compliance 
with relevant regulations, including those 
in respect of anti-money laundering and 
sanctions. Each business unit has its own 
compliance function, and the role of Group 
Compliance is to assess the effectiveness 
of these functions, as well as to provide 
oversight and support in the identification, 
mitigation and reporting of regulatory risks 
arising from both current business activities 
and from changes in the regulatory 
environment. 

During 2013, the Committee also 
considered and approved changes to the 
Group Compliance Policy, the Anti-Money 
Laundering and Counter Terrorist Policy 
and the Group Sanctions Policy to take 
account of changes in the relevant legal 
and regulatory environments.

External audit 
The Committee is responsible for 
overseeing the relationship with the 
external auditor, KPMG Audit Plc, 
monitoring its performance, objectivity 
and independence, to ensure that its 
coverage is focused and that suitable 
overlap with the work of internal audit 
is achieved. As part of its remit, the 
Committee met with the external auditor 
without the presence of management 
on two occasions during the year.

Auditor performance and 
independence
The Committee assessed the performance, 
as well as the independence and 
objectivity, of the external auditor and the 
effectiveness of the audit process. A key 
component of this assessment is the 
consideration that the auditor is sufficiently 
robust in its challenge. The review of the 
effectiveness of the external audit process 
was conducted through a questionnaire-
based exercise administered by Group 
Finance. This was circulated to key 
stakeholders involved in the statutory 
audit, including committee members, 

executive management, finance, Group-
wide Internal Audit and risk functions 
across the Group. A report on the principal 
findings of the review was considered by 
the Committee in May 2013, alongside a 
response to the review prepared by KPMG.

The Committee also reviewed the 
external audit strategy and received 
reports from the auditor on its own policies 
and procedures regarding independence 
and quality control, including an annual 
confirmation of its independence in line 
with industry standards.

Re-appointment of auditor 
The Group operates a policy under which 
at least once every five years a formal review 
is undertaken by the Committee to assess 
whether the external audit should be 
re-tendered. The external audit was last put 
out to competitive tender in 1999 when the 
present auditor was appointed. Since 2005, 
the Committee has annually considered the 
need to re-tender the external audit service 
and it again considered this in February 
2014, concluding that there was nothing 
in the performance of the auditor which 
required a change.

The Committee acknowledges the 
provisions contained in the UK Code in 
respect of audit tendering, along with the 
current proposals of the UK Competition 
Commission and the European Union. The 
Committee intends to comply with these 
changes and will finalise its decision on 
the timeline for completing a tender of the 
external audit service when legislative 
requirements become final.

In line with the Auditing Practices 

Board Ethical Statements and the 
Sarbanes-Oxley Act, a new lead audit 
partner was appointed in respect of the 
2012 financial year.

Following its review of the external 
auditor’s effectiveness and independence, 
the Committee has recommended to the 
Board that KPMG be re-appointed as 
auditor of the Company. Due to a legal 
reorganisation within KPMG, the specific 
entity being appointed for 2014 will be 
KPMG LLP rather than KPMG Audit Plc 
as currently. The Board has, therefore, 
decided to put KPMG Audit Plc’s parent 
entity, KPMG LLP, forward to be appointed 
as auditor and a resolution concerning their 
appointment will be put to a shareholder 
vote at the Annual General Meeting on 
15 May 2014.

Prudential plc Annual Report 2013 GovernanceAuditor independence 
The Committee’s responsibility 
to monitor the independence and 
objectivity of the external auditor 
is supported by the Auditor 
Independence Policy (the ‘Policy’), 
which is reviewed by the Committee 
annually. The Policy sets out the 
circumstances in which the external 
auditor may be permitted to undertake 
non-audit services.

Changes to the Policy were agreed 
during 2013, which implemented the 
Financial Reporting Council’s prohibition 
on the use of the internal audit function 
to provide direct assistance to the 
external auditor and the provisions 
relating to the introduction of a 
mandatory audit tender.

The four key principles of the Policy 

specify that the auditor should not:

 — Audit its own firm’s work;

 — Make management decisions 

for the Group;

 — Have a mutuality of financial interest 

with the Group; or

policies and procedures regarding 
independence and quality control, 
and sought annual confirmation of 
KPMG’s independence in line with 
industry standards. 

The Policy has two permissible 
service types, including those that 
require specific approval by the 
Committee on an engagement basis 
and those that are pre-approved by 
the Committee with an annual limit. 
In accordance with the Policy, the 
Committee approves these permissible 
services, classified as either audit or 
non-audit services, monitoring the 
annual limit on an ongoing basis. 
All non-audit services undertaken 
by the auditor were agreed prior to 
the commencement of work and were 
confirmed as permissible for the 
external auditor to undertake under the 
provisions of the Sarbanes-Oxley Act. 

The main non-audit services 
provided by KPMG in 2013 included:

 — Financial risk management services 
such as actuarial, forensic and 
enterprise resource management;

 — Be put in the role of advocate 

for the Group.

 — Reports on internal controls not 
required by legislative authority;

The Committee regularly reviewed the 
external audit strategy and received 
reports from the auditor on its own

 — Tax compliance and advisory 

services; and

 — Due diligence services.

77

Fees payable to the auditor 
The fees payable to the external auditor 
for the year ended 31 December 2013 
amounted to £15.2 million, of which 
£3.6 million was payable in respect of 
non-audit services. Non-audit services 
accounted for 24 per cent of total fees 
payable.

Additional information can be found 
in note B3.4 to the financial statements 
on page 163.

Dialogue with the regulator
Ongoing dialogue with the Prudential 
Regulatory Authority (PRA) was 
maintained through the usual cycle 
of close and continuous meetings with 
the Committee Chairman and relevant 
members of management. Discussions 
focussed on the Committee’s 
responsibilities on matters of financial 
reporting, audit and compliance.

The meetings were also used to better 
understand the PRA’s areas of focus and 
how these might impact the responsibilities 
of the Committee.

Training 
The Committee received detailed 
presentations on a range of topics 
including updated financial accounting 
developments, the new reporting 
requirements, briefings on developments 
in the regulatory environment, and 
received the minutes of both the Disclosure 
Committee and the Assumptions Approval 
Committee for information. Further 
information on the Disclosure Committee 
appears on page 73. The Assumptions 
Approval Committee reviewed the key 
assumptions to be used for financial 
reporting, business planning, forecasting 
and the IAS 19 valuation of the three UK 
defined benefit pension schemes. 

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78

Nomination Committee report

 ‘Maintaining the right balance 
of skills and knowledge is 
key to achieving the Group’s 
strategic objectives and the 
Committee focussed on 
these in considering new 
appointments to the Board.’

Paul Manduca
Chairman of the 
Nomination Committee

Membership

Director

Number of meetings held

Paul Manduca 
(Chairman)

Howard Davies

Ann Godbehere

Philip Remnant 
(appointed 1 January 2013)

Lord Turnbull

Meetings
attended

4

4

4

4

4

4

Biographical details of the members can 
be found on pages 64 to 68.

Role and responsibilities of the 
Committee
The purpose of the Committee is to 
assist the Board in ensuring that it 
maintains the appropriate balance 
of skills, knowledge and diversity 
to support the Group’s strategic 
objectives, and that a clear and 
transparent appointment process 
for directors is in place. 
  The principal responsibilities 
of the Committee are to:

— Review the size, structure and 
composition of the Board, 
including the skills, knowledge, 
experience and diversity of 
Board members, and make 
recommendations to the Board 
with regard to changes; 

— Identify and nominate candidates 
for appointment to the Board, 
based on merit and against 
objective criteria;

— Make recommendations to the 
membership of the Audit, Risk, 
Remuneration and Nomination 
Committees in consultation 
with the chairmen of those 
committees;

— Consider and, where necessary, 
authorise any actual or potential 
situational conflicts arising out 
of a proposed new appointment, 
changes in the circumstances 
of an existing appointment or 
those of a director’s connected 
person; and

— Develop, where appropriate, and 

periodically review, any objectives 
established for the implementation 
of diversity on the Board and 
monitor progress toward the 
achievements of those objectives.

Meetings
The Committee met on four occasions 
during the year.

The Group Chief Executive is closely 
involved in the work of the Committee and 
was invited to attend and contribute to 
meetings. The Group HR Director was also 
invited to attend meetings.

How the Committee discharged its 
responsibilities in 2013
During the year, the Committee undertook 
the following work:

Board composition
The Committee reviewed the composition 
of the Board and, in particular, the 
non-executive directors, to ensure that the 
balance of skills, experience and 
knowledge continued to be appropriate for 
the Group’s business to meet the strategic 
objectives. The Committee also considered 
whether any additional skills and 
experience would be needed, either to 
complement those already on the Board, or 
to plan for filling vacancies due to the future 
retirement of non-executive directors.

Succession planning
The Committee reviewed the succession 
plans for both executive and non-executive 
appointments to the Board, taking into 
account the strategic objectives of the 
Group and the future retirement of 
directors, as well as the level of diversity 
desirable for a Group with such a global 
reach. Further information on the diversity 
of the Board can be found on page 70. The 
process included consideration of the 
anticipated demands of the business and 
the skills and knowledge required to 
successfully deliver against these. 

Appointment of directors
Two new non-executive directors and one 
executive director were appointed during 
the course of the year.

The Committee initiated the 

recruitment process for two non-executive 
directors to replace Keki Dadiseth and 
Michael Garrett who retired in 2013, and 
made recommendations to the Board on 
the appointment of Alice Schroeder and 
Anthony Nightingale (details of the process 
are set out in the box opposite). Korn Ferry 
Whitehead Mann and Ridgeway Partners 
were appointed to assist in the searches 
leading to the appointment of Alice 
Schroeder and Anthony Nightingale 
respectively. Neither of the search 
consultancies used in the process 
undertook any other significant work 
for Prudential. 

With the assistance of Egon Zehnder, 
the Committee also led the search process 
for the appointment of Jackie Hunt as 

Prudential plc Annual Report 2013 Governance79

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Conflicts of interest and 
independence
The Board has delegated authority to the 
Committee to consider, and where 
necessary authorise, any actual or potential 
conflicts of interest arising in respect of the 
directors. The Committee considered 
potential conflicts of interest as they arose 
during the course of the year and in respect 
of the appointments of new directors. 

The Committee also supports the Board 

in its annual consideration of the Conflicts 
of Interest Register, which is carried out 
prior to the publication of the Annual 
Report, and considers the independence 
of the non-executive directors, in the 
context of the criteria set out in the UK 
and HK Codes. 

Chief Executive, Prudential UK & Europe. 
Egon Zehnder assisted Prudential in finding 
candidates for a number of executive 
positions below Board level during the 
course of the year.

Appointment of  
non-executive directors
Alice Schroeder and Anthony 
Nightingale were appointed as 
non-executive directors during the 
course of the year, following the 
scheduled retirement of Keki Dadiseth 
and Michael Garrett as part of the 
continuous refreshment of the Board.

The Committee evaluated the skills 

and knowledge required in order to 
ensure the Board was appropriately 
balanced to meet the needs of the 
Group and agreed role specifications 
setting out the key attributes expected 
in the successful candidates.

The search consultancies shared 
with the Nomination Committee a long 
list of potential non-executive directors. 
The Committee reviewed the potential 
candidates provided by Korn Ferry 
Whitehead Mann and Ridgeway 
Partners, agreeing a shortlist of 
individuals meeting the key skills, 
knowledge and personal attributes, 
as identified by the Committee. The 
Committee members and Group Chief 
Executive then met with the identified 
candidates, further evaluating them 
against the needs of the business 
and the Board.

The Committee gave consideration 

to the external commitments of the 
candidates to ensure they could 
dedicate sufficient time to meet the 
demands of the role and that they were 
suitably independent of the Group to 
fulfil the role of a non-executive 
director. On completion of the process, 
the Committee agreed to recommend 
Alice Schroeder and Anthony 
Nightingale to the Board for appointment.

 Prudential plc Annual Report 2013 
 
80

 ‘The Committee continued 
to strengthen the Group 
risk framework, taking 
a more universal approach 
to the Group’s risks that went 
beyond the management 
of financial risk.’

Howard Davies
Chairman of the Risk Committee

Membership

Director

Number of meetings held

Howard Davies (Chairman)

Ann Godbehere

Kai Nargolwala

Lord Turnbull

Meetings
attended

5

5

5

5

5

Biographical details of the members can 
be found on pages 66 to 68. 

Role and responsibilities of the 
Committee
The Committee is responsible for 
assisting the Board in providing 
leadership, direction and oversight 
of the Group’s overall risk appetite, 
risk tolerance and risk management 
framework.
  The principal responsibilities 
of the Committee are to:

— Review the Group’s risk, capital 
and liquidity management 
framework, as well as the Group’s 
risk appetite, its risk policies and 
standards, including the 
parameters used and 
methodologies and processes 
adopted for identifying and 
assessing risks;

— Review the material and emerging 

risk exposures of the Group, 
including market, credit, 
insurance, operational, liquidity 
and economic and regulatory 
capital risks, as well as regulatory 
and compliance matters;

— Oversee the Group’s processes 

and policies for determining risk 
tolerance and reviewing 
management’s measurement and 
effectiveness of the Group’s risk 
tolerance levels;

— Receive and review Group-wide 
Internal Audit reports on the risk 
management function;

— Assist the Board in reviewing 

the risks inherent in the business 
plans; and

— Provide qualitative and quantitative 

advice to the Remuneration 
Committee on risk weightings 
applied to performance objectives 
incorporated in executive 
remuneration, and evaluate 
whether the remuneration 
approach for senior executives 
was positioned within the Group’s 
overall risk appetite framework.

Meetings
The Committee met on five occasions during 
the year and continued to maintain close links 
with the Audit Committee. The Chairman of 
the Audit Committee is a member of the Risk 
Committee and the Committee Chairman 
is a member of the Audit Committee. This 
cross-membership facilitates an effective 
linkage between both committees, ensuring 
that any risk assurance relevant to financial 
reporting is referred to that Committee.

The Chairman of the Board, the Group 

Chief Executive, the Chief Financial 
Officer, the Group Chief Risk Officer, the 
Group-wide Internal Audit Director and 
the Group General Counsel are invited 
to attend the meetings, as is the Chief 
Operating Officer, Group Risk and Director 
of Risk Advisory and Technical Analysis.

How the Committee discharged its 
responsibilities in 2013
During the year, the Committee undertook 
the following work:

Group risk framework
The Committee continued its granular 
review of the Group risk framework, 
expanding and strengthening it in respect 
of the Group’s significant investment 
portfolios and taking account of 
Prudential’s wider stakeholders. 
Extensive ‘road-testing’ of the 
framework was carried out during the 
course of 2012 and 2013, with the 
Committee receiving regular feedback on 
the implementation in the business units. 
Once the Committee was satisfied that 
the strengthened framework was both 
appropriate for the business and 
functioning robustly, it was recommended 
to the Board for approval.

Key Group risks
The Committee continued to monitor the 
Group’s key risks against the changing 
economic backdrop and strategic 
objectives approved by the Board in June.
The Committee determined that the 

principal risks to the Group remained 
largely unchanged and continued to 
provide oversight to management’s actions 
in respect of these risks.

The Committee reviewed the adequacy 

of capital levels in respect of the principal 
risks to the Group, including the levels 
of capital buffers for unforeseen risks. 

Regulatory and economic 
capital models 
The development and finalisation of the 
model used in the preparation of the Group’s 
Pillar I disclosures required under Solvency II 
were areas of focus for the Committee. The 
appropriateness of the underlying model and 
the assumptions forming the basis of the 
Economic Capital Model were further key 

Prudential plc Annual Report 2013 GovernanceRisk Committee report81

areas of consideration for the Committee and 
both items formed a notable part of the 
Committee’s deliberations over the course 
of 2013.

Stress testing
Alongside the Committee’s regular review 
of the Reverse Stress Test Exercise, Prudential 
also participated in the industry-wide stress 
testing carried out by the PRA.

The Committee considered the impact of 
the additional testing on the operation of the 
business units, approving the proposed 
timeline for the coordinated exercise and 
governance process for signing off the results.

Dialogue with the regulator
Ongoing dialogue with the PRA was 
maintained through the usual cycle 
of close and continuous meetings with the 
Committee Chairman and Group Chief 
Risk Officer. Discussions focussed on the 
Pillar I disclosures under Solvency II and 
the Economic Capital Model, which sets 
out the Group’s approach to risk appetite 
and the Group risk framework.

The meetings were also used to better 
understand the PRA’s areas of focus and 
how these might impact the responsibilities 
of the Committee.

Training and support
The Committee regularly received updates 
from Group Risk, Group-wide Internal 
Audit and the Group Treasurer on industry 
and market developments and their impact 
on Prudential.

The Committee received the minutes 
of the Group Executive Risk Committee, 
along with any matters escalated by the 
other risk management committees.

In performing its duties, the Committee 
has access to the Group Chief Risk Officer, 
as well as other employees and their 
relevant expertise across the Group. 

Risk governance
Principles and objectives
Risk is defined as the uncertainty that 
Prudential faces in successfully implementing 
its strategies and objectives. This includes all 
internal or external events, acts or omissions 
that have the potential to threaten the success 
and survival of Prudential.

The control procedures and systems 
established within the Group are designed 
to manage rather than eliminate the risk of 
failure to meet business objectives. They 
can only provide reasonable and not 
absolute assurance against material 
misstatement or loss and focus on aligning 

the levels of risk-taking with the 
achievement of business objectives.

Material risks will only be retained where 

this is consistent with Prudential’s risk 
appetite framework and its philosophy 
towards risk-taking. The Group’s current 
approach is to retain such risks where doing 
so contributes to value creation and the 
Group is able to withstand the impact of an 
adverse outcome, and has the necessary 
capabilities, expertise, processes and 
controls to appropriately manage the risk. 

Prudential’s risk governance framework 

requires that all of the Group’s businesses 
and functions establish processes for 
identifying, evaluating and managing the 
key risks faced by the Group. The 
framework is based on the concept of ‘three 
lines of defence’ comprising risk-taking and 
management, risk control and oversight and 
independent assurance. The diagram below 
outlines the Group level framework.
Primary responsibility for strategy, 

performance management and risk control lies 
with the Board, which has established the Risk 
Committee to assist in providing leadership, 
direction and oversight in respect of the 
Group’s significant risks, and with the Group 
Chief Executive and the chief executives of 
each of the Group’s business units. 

Risk objectives
In keeping with this philosophy, the Group 
has five objectives for risk and capital 
management which are as follows:

1  Framework
Design, implement and maintain a capital 
management and risk oversight framework, 
which is consistent with the Group’s risk 
appetite and philosophy towards risk-taking;

2  Monitoring
Establish a ‘no surprises’ risk management 
culture by identifying the risk landscape, 
assessing and monitoring risk exposures 
and understanding change drivers;

3  Control
Implement suitable risk mitigation strategies 
and remedial actions where exposures are 
deemed inappropriate, and manage the 
response to potentially extreme events;

4  Communication
Effectively communicate the Group’s risk, 
capital and profitability position to both 
internal and external stakeholders; and

5  Culture
Foster a risk management culture, providing 
quality assurance and facilitating the sharing 
of best practice.

Diagram 1: Group level framework

Board

Board

Nomination 
Committee

Remuneration 
Committee

Risk Committee

Audit Committee

1st line of defence

2nd line of defence

3rd line of defence

Executives

GEC

BSCMC

Management

Group CEO

GERC

CFO

Group CRO

TAC

GCRC

GORC

GCC

STOC

Group 
Compliance

Group 
Security

Group  
Risk

Group-wide 
Internal Audit

Key

  Board-level committees
  Executive personnel
  Exec/Management committees
  GHO functions 
  Direct reporting line
 Regular communication   
and escalation 

GEC 
BSCMC 
GERC  
TAC 
GCRC  
GORC 
GCC 
STOC 

Group Executive Committee
 Balance Sheet & Capital Management Committee
 Group Executive Risk Committee
 Technical Actuarial Committee
 Group Credit Risk Committee
 Group Operational Risk Committee
 Group Compliance Committee
 Solvency II Technical Oversight Committee

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82

Risk Committee report continued 

Risk management — the first line of defence
Risk management — the first line of defence

Risk-taking and the management thereof forms the first line of defence and is facilitated through both the Group Executive Committee and the Balance 
Sheet and Capital Management Committee. 

Group Executive Committee (GEC)
Purpose:  Supports the Group Chief Executive in the executive 
management of the Group and is comprised of the chief executives 
of each of the Group’s major business units, as well as a number of 
functional specialists.

Balance Sheet and Capital Management Committee (BSCMC)
Purpose:  Supports the Chief Financial Officer in the management of 
the Group’s balance sheet, as well as providing oversight to the activities 
of Prudential Capital, which undertakes the treasury function for the 
Group. The BSCMC is comprised of a number of functional specialists.

Meets:  Usually fortnightly

Meets:  Monthly

Risk oversight — the second line of defence
Risk oversight — the second line of defence

Risk control and oversight constitutes the second line of defence, and is achieved through the operation of a number of Group-level risk committees, 
chaired by either the Chief Financial Officer or the Group Chief Risk Officer, which monitor and keep risk exposures under regular review. 

Group Executive Risk Committee (GERC)
Purpose:  Oversees the Group’s risk exposures, including market, credit, liquidity, insurance and operational risks,  
and also monitors the Group’s capital position.

Reports to:  Group Chief Executive 

Meets:  Monthly

Group Credit 
Risk Committee 
(GCRC)
Purpose:  Reviews the 
Group’s investment and 
counterparty credit risk 
positions.

Reports to:  GERC

Meets:  Monthly

Group Operational  
Risk Committee 
(GORC)
Purpose:  Overseas the 
Group’s operational risk 
exposures.

Reports to:  GERC

Meets:  Quarterly

Technical Actuarial 
Committee (TAC)
Purpose:  Sets the 
methodology for 
valuing Prudential’s 
assets, liabilities and 
capital requirements 
under Solvency II and 
the Group’s internal 
economic capital basis.

Reports to:  GERC

Meets:  Usually  
monthly and more  
often as required

Solvency II Technical 
Oversight Committee 
(STOC)
Purpose:  Provides 
ongoing technical 
oversight and advice to 
the Board and executive 
in respect of their duties 
with regard to the 
Group’s Internal Model.

Reports to:  GERC

Meets: Usually 10  
times annually

Group Compliance 
Committee 
(GCC)
Purpose:  Oversees the 
effectiveness of risk and 
capital management for 
all financial and 
non-financial risks 
faced by Prudential 
Group and has 
responsibility to 
consider Group-wide 
regulatory compliance 
risks and controls.

Responsibility for these 
risks has moved to the 
GORC from January 
2014.

Reports to:  GERC

Meets:  Every two 
months

The Group-level risk committees are supported by the Group Chief Risk Officer, with functional oversight provided by Group Security, Group Compliance 
and Group Risk. Group Security is responsible for developing and delivering appropriate security measures, with a view to protecting the Group’s staff, 
physical assets and intellectual property. Group Compliance provides verification of compliance with regulatory standards and informs the Board, as well 
as management, on key regulatory issues affecting the Group. Group Risk has responsibility for establishing and embedding a capital management and 
risk oversight framework and culture consistent with Prudential’s risk appetite, that protects and enhances the Group’s embedded and franchise value.

Independent assurance —  the third line of defence
Independent assurance —  the third line of defence

Group-wide Internal Audit (GwIA)
The third line of defence comprises the Group-wide Internal Audit function, which provides independent and objective assurance to the Board, Audit and 
Risk Committees and the Group Executive Committee, to protect the assets, sustainability and reputation of the organisation.

Prudential plc Annual Report 2013 Governance83

Reporting

The Committee is provided with regular 
reports on the activities of the risk function 
and, where it affects the results of the 
assurances under the Turnbull compliance 
statement, the Audit Committee also 
receives appropriate reporting from the 
same function. Reports to the Committee 
include information on the activities of 
the Group Executive Risk Committee, 
the Group Operational Risk Committee, 
the Group Credit Risk Committee, the 
Solvency II Technical Oversight 
Committee, the Technical Actuarial 
Committee and the Group Compliance 
Committee, as well as reports from 
Group-wide Internal Audit.

The Group’s capital position and overall 

position against risk limits are reviewed 
regularly by the Group Executive Risk 
Committee, the Committee and the Board. 
Key economic capital metrics, as well as 
risk-adjusted profitability information, are 
included in the business plans which are 
reviewed by the Group Executive Risk 
Committee, the Committee and the Board.
Routine internal reporting by the 
business units varies according to the 
nature of the business, with each business 
unit responsible for ensuring that its risk 
reporting framework meets both the 
needs of the respective business unit 
and the standards set by the Group Risk 
function. Clear escalation criteria and 
processes are in place for the timely 
reporting of risks and incidents by 

business units to the various Group-level 
risk committees and, where appropriate, 
the Board. Each business unit reviews the 
risks inherent in their business operations 
as part of the annual preparation of their 
business plan, and subsequently, these 
opportunities and risks are regularly 
reviewed against business objectives with 
Group Risk. The impact of large 
transactions or divergences from the 
agreed business plan are also reviewed 
and reported by Group Risk.

Remuneration Committee
The report on the responsibilities and 
activities of the Remuneration Committee 
can be found in the directors’ remuneration 
report, which is set out on pages 89 to 123. 

Corporate governance codes

In line with its listings on the London and 
Hong Kong stock exchanges, Prudential 
applies the principles of the UK and 
HK codes. 

The Board confirms that it has complied 
with all relevant provisions set out in the UK 
and HK Codes throughout the accounting 
period. With respect to Code Provision 

B.1.2(d) of the HK Code, the responsibilities 
of the Remuneration Committee do not 
include making recommendations to the 
Board on the remuneration of non-executive 
directors. In line with the principles of the UK 
Code, fees for non-executive directors are 
determined by the Board.

The principles of the UK and HK Codes 

have been applied as set out earlier in the 
corporate governance report and also in the 
directors’ remuneration report, which can 
be found on pages 89 to 123. The UK Code 
can be viewed on the Financial Reporting 
Council’s website, with the HK Code 
available on the website of the Hong Kong 
Stock Exchange. 

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84

Shareholders

Communication with shareholders 
Being a major institutional investor, 
Prudential is very aware of the importance 
of maintaining a good relationship with its 
shareholders, as well as with its debt 
investors. Discussions are held regularly 
with major shareholders and a programme 
of meetings took place throughout the 
year. In addition, Prudential regularly holds 
a conference for investors to provide 
further insight on selected areas of the 
business. In December 2013, the 
conference was held in London and new 
Growth and Cash targets for 2014 to 2017 
were published.

The latest analysts’ and brokers’ reports 
are circulated regularly to Board members. 
The Chairman and the non-executive 
directors also provided feedback to the 
Board on topics raised with them by major 
shareholders. Major shareholders and 
debt investors are welcome to meet with 
newly appointed directors, or any of the 
directors generally.

The Group maintains a corporate 

website containing a wide range of relevant 
information for private and institutional 
investors, including the Group’s financial 
calendar. The shareholder information 
section on pages 371 to 372 contains 
further details which may be of interest 
to shareholders. 

Annual General Meeting
The Annual General Meeting will be held 
in the Churchill Auditorium at The Queen 
Elizabeth II Conference Centre, Broad 
Sanctuary, Westminster, London SW1P 
3EE on 15 May 2014 at 11.00am. 

The Annual General Meeting is an 
important forum for both institutional and 
private shareholders and all shareholders 
are encouraged to vote. Shareholders are 
given the opportunity during annual 
general meetings to put questions to the 
Board on matters relating to the Group’s 
operations and performance. 

Prudential has continued its practice of 
calling a poll on all resolutions and the voting 
results, including all proxies lodged prior to 
the meeting, are displayed at the meeting 
and published on the Group’s website. 

Details of the 2013 AGM, including the 
major items discussed at the meeting and 
the results of the voting, can be found on the 
Group’s website. All directors in office at the 
time of the Annual General Meeting held on 
16 May 2013 attended the meeting, with the 
exception of Keki Dadiseth, who was unable 
to do so due to a prior commitment.
In accordance with the relevant 

legislation, shareholders holding 5 per cent or 
more of the fully paid up issued share capital 
are able to require the directors to hold a 
general meeting. Written shareholder 
requests should be addressed to the Group 
Company Secretary at the registered office. 

Company constitution
Prudential is governed by the Companies 
Act 2006, other applicable legislation and 
regulation, and provisions in its Articles 
of Association. Any change to the Articles 
of Association must be approved by special 
resolution of the shareholders. There were 
no changes to the constitutional documents 
during 2013.

The Memorandum and Articles 
of Association are available on the 
Group’s website.

Share capital 
The issued share capital as at  
31 December 2013, which is set out in Note 
C10 on page 257, consisted of ordinary 
shares of 5 pence each, all fully paid up and 
listed on the London Stock Exchange and 
the Hong Kong Stock Exchange. Subject to 
applicable local securities law, the 
Company’s shares may be registered on 
the main register in the UK or the branch 
registers in Ireland or Hong Kong. 

Issued share 
capital 

2,560,381,736

2,557,242,352

Number of 
accounts on 
the register

57,013

60,522

2013

2012

Prudential also maintains secondary listings 
on the New York Stock Exchange in the form 
of American Depositary Receipts which 
are referenced to ordinary shares on 
the main UK register, under a depositary 
agreement with J.P. Morgan, and on the 
Singapore Stock Exchange in the form 
of interests in shares, which are referenced 
to the shares on the Hong Kong register 
under a depository agreement with the 
Central Depository (Pte) Limited. 

Prudential has maintained a sufficiency of 
public float throughout the reporting period 
as required by the Hong Kong Listing Rules.
A number of dividend waivers are in 
place and these relate to shares issued 
but not allocated under the Group’s 
employee share plans. These shares are 
held by the Trustees and will, in due 
course, be used to satisfy requirements 
under the Group’s employee share plans.

Rights and obligations 
The rights and obligations attaching to the 
Company’s shares are set out in full in the 
Articles of Association. There are currently no 
voting restrictions on the ordinary shares, all 
of which are fully paid, and each share carries 
one vote on a poll. If votes are cast on a show 
of hands, each shareholder present in person 
or by proxy, or in the case of a corporation, 
each of its duly authorised corporate 
representatives, has one vote, except that if a 
proxy is appointed by more than one member, 
the proxy has one vote for and one vote 

against if instructed by one or more members 
to vote for the resolution and by one or more 
members to vote against the resolution. 

Where, under an employee share plan, 

participants are the beneficial owners of 
the shares but not the registered owners, 
the voting rights are normally exercisable 
by the registered owner in accordance with 
the relevant plan rules. Trustees may vote 
at their discretion, but do not vote on any 
unawarded shares held as surplus assets.
As at 11 March 2014, Trustees held 
3 per cent of the issued share capital under 
the various plans in operation.

Rights to dividends under the various 

schemes are set out in the directors’ 
remuneration policy section of the 
remuneration report.

Restrictions on transfer
In accordance with English company law, 
shares may be transferred by an instrument 
of transfer or through an electronic system 
(currently CREST) and transfer is not 
restricted except that the directors may, 
in certain circumstances, refuse to register 
transfers of shares but only if such refusal 
does not prevent dealings in the shares 
from taking place on an open and proper 
basis. If the directors make use of that 
power, they must send the transferee 
notice of the refusal within two months. 
Certain restrictions may be imposed 
from time to time by applicable laws and 
regulations (for example, insider trading 
laws) and pursuant to the Listing Rules of 
both the Financial Conduct Authority 
(FCA) and the Hong Kong Stock Exchange, 
as well as under the Rules of some of the 
Group’s employee share plans.

All directors are required to hold 
a number of shares under guidelines 
approved by the Board, which they 
would also be expected to retain as 
described on page 100 of the directors’ 
remuneration report.

Significant shareholdings
The following notifications have been 
disclosed under the FCA’s Disclosure and 
Transparency Rules in respect of notifiable 
interests exceeding 3 per cent in the voting 
rights of the issued share capital.

As at 31 December 2013

Capital Group
Companies, Inc.

BlackRock, Inc.

Norges Bank 
Investment Managers

% of total 
voting rights

10.12

5.08

4.03

No further notifications have been received 
between the end of 2013 and the date of 
this report.

Prudential plc Annual Report 2013 Governance85

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Authority to issue shares
The directors require authority from 
shareholders in relation to the issue of 
shares. Whenever shares are issued, these 
must be offered to existing shareholders 
pro rata to their holdings, unless the 
directors have been given authority by 
shareholders to issue shares without 
offering them first to existing shareholders. 
Prudential seeks authority from its 
shareholders on an annual basis to issue 
shares up to a maximum amount and to 
issue up to 5 per cent of its issued share 
capital without offering them to existing 
shareholders, in line with relevant 
regulations and best practice. 
Disapplication of statutory pre-emption 
procedures is also sought for rights issues. 
The existing authorities to issue shares 
and to do so without observing pre-
emption rights are due to expire at the 
end of this year’s Annual General Meeting. 
An ordinary resolution and a special 
resolution to approve the renewal of these 
authorities respectively will be put to 
shareholders at the Annual General 
Meeting on 15 May 2014. 

Details of shares issued during 2013 
and 2012 are given in Note C10 on page 257. 

In accordance with the terms of a 
waiver granted by the Hong Kong Stock 
Exchange, Prudential confirms that it 
complies with the applicable law and 
regulation in the UK in relation to the 
holding of shares in treasury and with 
the conditions of the waiver in connection 
with the purchase of own shares and 
any treasury shares it may hold.

Authority to purchase own shares
The directors also require authority from 
shareholders in relation to the purchase 
of the Company’s own shares. Prudential 
seeks authority by special resolution on 
an annual basis for the buyback of its own 
shares in accordance with the relevant 
provisions of the Companies Act 2006 
and other related guidance. This authority 
has not been used since it was last granted 
at the Annual General Meeting in 2013. 
This existing authority is due to expire 
at the end of this year’s Annual General 
Meeting and a special resolution to renew 
the authority will be put to shareholders 
at the Annual General Meeting on 
15 May 2014. 

Model code for securities 
transactions by directors
Prudential confirms that it has adopted 
a code of conduct regarding securities 
transactions by directors on terms no less 
exacting than required by Appendix 10 
to the Hong Kong Listing Rules, and that 
the directors have complied with this 
code of conduct throughout the period.

US corporate governance and 
regulations 
As a result of the listing of its securities 
on the New York Stock Exchange, the 
Company is required to comply with the 
relevant provisions of the Sarbanes-Oxley 
Act 2002 (the ‘Act’) as they apply to foreign 
private issuers and has adopted procedures 
to ensure this is the case. 

In particular, in relation to the provisions 

of Section 302 of that Act, which covers 
disclosure controls and procedures, a 
Disclosure Committee has been established 
reporting to the Group Chief Executive, 
chaired by the Chief Financial Officer and 
comprising members of senior management. 
The objectives of this Committee are to:

 — Assist the Group Chief Executive and 

the Chief Financial Officer in designing, 
implementing and periodically 
evaluating the Company’s disclosure 
controls and procedures;

 — Monitor compliance with the Company’s 
disclosure controls and procedures;

 — Review and provide advice to the Group 
Chief Executive and the Chief Financial 
Officer with regard to the scope and 
content of all public disclosures made 
by the Company which are of material 
significance to the market or investors; and

 — Review and consider and, where 

applicable, follow up on matters raised 
by other components of the disclosure 
process. These may include, to the 
extent they are relevant to the 
disclosure process, any matters to be 
raised with the Audit Committee, the 
internal auditors or the external auditor 
on the Company’s internal controls.

In discharging these objectives, the 
Committee helps to support the 
certifications by the Group Chief Executive 
and the Chief Financial Officer of the 
effectiveness of disclosure procedures and 
controls required by Section 302 of the Act.
The provisions of Section 404 of the Act 

require the Company’s management to 
report on the effectiveness of internal 
controls over financial reporting in its Annual 
Report on Form 20-F, which is filed with the 
US Securities and Exchange Commission. 
To comply with this requirement and report 
on the effectiveness of internal control, the 
Group has documented and tested its 
internal controls over financial reporting in 
the format required by the Act. The annual 
assessment and related report from the 
external auditor will be included in the 
Group’s Annual Report on Form 20-F.

In addition, the Disclosure Committee 
evaluates whether or not a particular matter 
requires disclosure to the market, taking into 
account relevant regulations, and reviews all 
forward-looking statements. 

 Prudential plc Annual Report 2013of compensation for loss of office or 
employment that occurs as a result of a 
change of control. Terms applying on a 
termination of their office are set out in the 
directors’ remuneration report. In the US, 
senior executives participate on a 
discretionary basis in a plan which entitles 
them to compensation, in the event that 
their employment is terminated or adversely 
affected as a result of a change of control. 

Customers
The five largest customers of the Group 
constituted in aggregate less than 
30 per cent of its total sales for each of 2012 
and 2013.

For the year ended 31 December 2013, 

none of the directors, their associates or 
any shareholders of the Company (which 
have, to the knowledge of the directors of 
the Company, owned more than 5 per cent 
of the issued share capital) had any interest 
in the Group’s major customers.  

86

Additional disclosures

The following additional disclosures 
are made in compliance with the 
Companies Act 2006, the Disclosure 
and Transparency Rules issued by 
the FCA and the UK and HK Codes.

Financial reporting 
The directors have a duty to report to 
shareholders on the performance and 
financial position of the Group and are 
responsible for preparing the financial 
statements on pages 127 to 289 and the 
supplementary information on pages 296 to 
330. It is the responsibility of the auditor to 
form independent opinions, based on its 
audit of the financial statements and its audit 
of the EEV basis supplementary information, 
and to report its opinions to the Company’s 
shareholders and to the Company. Its 
opinions are given on pages 291 and 332. 
Company law requires the directors 
to prepare financial statements for each 
financial year which give a true and fair 
view of the state of affairs of the Company 
and of the Group. The criteria applied in 
the preparation of the financial statements 
are set out in the statement of directors’ 
responsibilities on pages 290 and 331.

Company law also requires the Board to 
approve the strategic report. In addition, the 
UK Code requires the directors’ statement 
to state that they consider the annual report 
and financial statements, taken as a whole is 
fair, balanced and understandable and 
provides the information necessary for 
shareholders to assess the Company’s 
performance, business model and strategy.
The directors are further required to 
confirm that the strategic report includes 
a fair review of the development and 
performance of the business, with a 
description of the principal risks and 
uncertainties. Such confirmation is 
included in the statement of directors’ 
responsibilities on pages 290 and 331.

The strategic report provides, on pages 

46 to 53, a description of the Group’s risk 
and capital management, which includes 
a description of the Group’s liquidity 
position. These risks are also discussed in 
the audited sections of the Group Chief 
Risk Officer’s report on the risks facing 
our business and our capital strength. 
The directors who held office at the 
date of approval of this directors’ report 
confirm that, so far as they are each aware, 
there is no relevant audit information of 
which the Company’s auditor is unaware 
and that each director has taken all the 
steps that he or she ought to have taken as 
a director to make himself or herself aware 
of any relevant audit information and to 
establish that the Company’s auditor is 
aware of that information. This confirmation 
is given and should be interpreted in 
accordance with the provisions of Section 
418 of the Companies Act 2006.

Going concern 
In accordance with the requirements of the 
guidance issued by the Financial Reporting 
Council in October 2009 ‘Going Concern 
and Liquidity Risk: Guidance for directors of 
UK companies 2009’, after making sufficient 
enquiries the directors have a reasonable 
expectation that the Company and the 
Group have adequate resources to continue 
their operations for the foreseeable future. 
In support of this expectation, the 
Company’s business activities, together 
with the factors likely to affect its future 
development, successful performance and 
position in the current economic climate are 
set out in the strategic report on pages 34 to 
45. The risks facing the Group’s capital and 
liquidity positions and their sensitivities are 
referred to in the strategic report on pages 
46 to 53. Specifically, the Group’s 
borrowings are detailed in Note C6 on pages 
235 to 236, the market risk and liquidity 
analysis associated with the Group’s assets 
and liabilities can be found in Note C3.5(a) 
on pages 206 to 208, policyholder liability 
maturity profile by business units in Notes 
C4.1(b), C4.1(c) and C4.1(d) on pages 215, 
217 and 218 respectively, cash flow details in 
the consolidated statement of cash flows and 
provisions and contingencies in Note C12. 
The directors, therefore, have continued to 
adopt the going concern basis of accounting 
in preparing the financial statements for the 
year ended 31 December 2013.

Post-balance sheet events 
Significant events affecting the Group which 
have taken place after the end of the financial 
year are detailed in Note D4 on page 272.

Change of control
Under the agreements governing 
Prudential Corporation Holdings Limited’s 
life insurance and fund management joint 
ventures with China International Trust & 
Investment Corporation (‘CITIC’), if there is 
a change of control of the Company, CITIC 
may terminate the agreements and either 
(i) purchase the Company’s entire interest 
in the joint venture or require the Company 
to sell its interest to a third party designated 
by CITIC, or (ii) require the Company to 
purchase all of CITIC’s interest in the joint 
venture. The price of such purchase or sale 
is to be the fair value of the shares to be 
transferred, as determined by the auditor 
of the joint venture.

Significant contracts
At no time during the year did any director 
hold a material interest in any contract of 
significance with the Company or any 
subsidiary undertaking.

Compensation for loss of office 
None of the terms of employment of the 
directors includes provisions for payment 

Prudential plc Annual Report 2013 GovernanceIndex to principal directors’ report disclosures 

Information required to be disclosed in the directors’ report may be found in the following sections:

Information

Business review

Disclosure of information to auditor

Directors in office during the year

Dividend recommended for the year

Section in Annual Report

Strategic report

Additional disclosures

Board of directors

Strategic report

Details of qualifying third party indemnity provisions

Corporate governance report

Corporate responsibility governance

Political donations and expenditure

Greenhouse gas emissions

Financial instruments – 
risk management objectives and policies

Corporate responsibility review

Corporate responsibility review

Corporate responsibility review

Strategic report

Post-balance sheet events

Note D4 of the Notes on the Group financial statements

Future developments of the business of the Company

Group Chief Executive’s report

Employment policies and employee involvement

Corporate responsibility review

Structure of share capital, including restrictions 
on the transfer of securities, voting rights and 
significant shareholders

Corporate governance report

Rules governing appointments of directors

Corporate governance report

Rules governing changes to the Articles of Association

Corporate governance report

Powers of directors 

Corporate governance report

Significant agreements impacted by a change of control Additional disclosures

Agreements for compensation for loss of office 
or employment on takeover

Additional disclosures

87

Page number(s)

13

86

73

45

69

61

59

60

46

272

12

56-57

83

71

84

73

86

86

In addition, the risk factors set out on pages 362 to 366 and the additional unaudited financial information set out on pages 335 to 361, are 
incorporated by reference into this directors’ report.

Signed on behalf of the Board of directors

Alan F Porter
Group Company Secretary
11 March 2014

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 Prudential plc Annual Report 2013 
 
 
 
 
 
88

Prudential plc Annual Report 2013  
89

Remuneration report 

  90 

 Annual statement from the Chairman  
of the Remuneration Committee
  92  Our executive remuneration at a glance
  94 
 107 
 120 

 Directors’ remuneration policy
 Annual report on remuneration
 Supplementary information

This report has been prepared to comply with 
Schedule 8 of the Large and Medium-sized 
Companies and Groups (Accounts and Reports) 
(Amendment) Regulations 2013, as well as the 
Companies Act 2006 and other related regulations.

Remuneration report Prudential plc Annual Report 2013Section 44 
90

Annual statement from the Chairman 
of the Remuneration Committee 

Lord Turnbull
Chairman of the 
Remuneration Committee

Dear fellow shareholder,
I am pleased to present the 
Remuneration Committee’s report on 
directors’ remuneration for the year 
to 31 December 2013.

Firstly, I am delighted to welcome Philip 

Remnant and Anthony Nightingale, who 
joined the Committee in 2013. Keki 
Dadiseth and Michael Garrett stepped 
down from the Committee in 2013 
following eight and nine years’ service 
respectively, and I would like to thank 
them for their contribution.

I trust that you will find this a clear and 
comprehensive report that illustrates the 
strong alignment between Prudential’s 
performance and our executive directors’ 
remuneration. To comply with new 
legislation regarding disclosure of 
executive directors’ remuneration we have 
changed the format of this year’s report 
and, in addition, the Remuneration 
Committee has taken into account best 
practice guidelines issued by shareholder 
representatives.

While we have endeavoured to keep the 

report as concise as possible, Prudential 
is a large and complex organisation. Each 
of our major business units has a market 
capitalisation which would independently 
make them a constituent of the FTSE 100, 
and the pay and remuneration 
arrangements for the respective business 
unit CEOs reflect the differing market 
practices in the geographies and industries 
in which they operate. As Prudential is 
unusual in having all of these executives on 
the Board, and as it is required to comply 
with Hong Kong as well as UK reporting 
requirements, our report is understandably 
longer than many others. 

To assist shareholders with the 

understanding of our remuneration practices 
we have set out an ‘at a glance’ summary 
page, overleaf. This is followed by:

 — Our directors’ remuneration policy on 
pages 94 to 106 which describes how 
we will pay directors in the future;

 — Our annual report on remuneration on 

pages 107 to 119 which sets out 
remuneration delivered in respect of 
performance in 2013 and operation in 
2014; and

 — Supplementary information on pages 

120 to 123.

Achievement in 2013 under our key 
performance measures

IFRS operating profit

CAGR
+20%

£2,954m

£2,520m

£1,823m

£2,017m

£1,446m

2009

2010

2011

2012

2013

EEV new business profit

CAGR
+15%

£2,843m

£2,452m

£2,028m £2,151m

£1,619m

2009

2010

2011

2012

2013

Business unit remittances

CAGR
+18%

£1,105m

£1,341m

£1,200m

£935m

£688m

2009

2010

2011

2012

2013

Total shareholder return

4
3
4
£

1
0
2
£

0
9
2
£

7
4
1
£

5
8
1
£

7
1
1
£

9
9
1
£

8
9
1
£

6
2
1
£

9
0
1
£

0
0
1
£

0
0
1
£

1 Jan 09 1 Jan 10 1 Jan 11

1 Jan 12 1 Jan 13 1 Jan 14

Prudential plc – value of £100 invested 
on 1 January 2009
International insurers – value of £100 
invested on 1 January 2009

Prudential plc Annual Report 2013 Remuneration reportRemuneration report91

As you will see, we operate a remuneration 
architecture which provides a clear link 
between pay and the achievement of the 
Group’s key strategic priorities and delivery 
of shareholder value. This consists of base 
salary and benefits; an annual bonus, of 
which a significant proportion is deferred in 
Prudential shares for three years; and a 
long-term incentive plan, all underpinned 
by significant shareholding guidelines. 

Rewarding 2013 performance
During 2013, the Group delivered further 
increases in new business profitability, IFRS 
profitability and cash generation, due to 
strong performances across all of our 
business units. This was accomplished in 
an environment of continued global 
macroeconomic uncertainty, while 
operating within the Group’s risk appetite, 
risk framework and maintaining 
appropriate levels of capital.

Across all of our key performance 
metrics the Group’s 2013 results exceed 
those achieved in 2012. The Remuneration 
Committee sets stretching performance 
ranges for all of its incentive plans and the 
bonuses awarded to executive directors 
reflect these excellent achievements 
during 2013, which have generated 
substantial value for our shareholders. 

changes to our remuneration architecture 
for 2014, or any significant changes to the 
metrics used. 

In particular, in determining the 2014 
remuneration packages the Committee 
was mindful of the following:

 — Maintaining our restraint on base salary 
increases: The 2014 salary increases for 
executive directors are in line with 
salary increase budgets for other 
employees across our business units;

 — Determining annual bonus metrics that 

remain based on challenging 
performance requirements closely 
aligned to the strategy of the Group and 
business units. 40 per cent of 2014 
bonuses will also be deferred into 
shares for three years before release 
in 2018. Deferred shares are subject to 
malus provisions which mean that part 
or all of these amounts can be withheld 
in specific circumstances;

 — Continuing to ensure that long-term 
incentive awards only vest subject to 
achievement of stretching performance 
measures linked to the three year 
business plan, as well as being 
dependent on delivery of shareholder 
returns that exceeds our peers; 

Strong share price growth and a step 

 — Ensuring long-term alignment between 

change in our dividend policy means 
that £100 invested in Prudential on 
1 January 2009 increased to £434 by 
31 December 2013. This outstanding track 
record means that Prudential’s shareholder 
return is, once more, significantly ahead 
of our peers in the international insurance 
sector over the three year performance 
period of our long-term incentives. As a 
result the awards made in 2011 under the 
Group Performance Share Plan will be 
released in full in 2014 .

Further details of how the 

Remuneration Committee rewarded this 
exceptional 2013 performance are set out 
in the annual report on remuneration on 
pages 107 to 119. 

Aligning 2014 pay to performance
In 2013, shareholders approved a new 
remuneration architecture that further 
improved the alignment of the Group’s 
reward strategy with the business strategy. 
As set out in the directors’ remuneration 
policy, we are not intending to make any 

the interests of shareholders and 
executives by requiring executives to 
maintain a significant shareholding on 
an ongoing basis; and

 — Retaining the current maximum 

opportunities under the annual bonus 
and long-term incentive awards, other 
than an increase (from 225 per cent 
to 250 per cent of salary) to the 
Chief Financial Officer’s long-term 
incentive award. 

The Chief Financial Officer’s total 
remuneration opportunity for 2014 has 
increased by 10 per cent. This reflects the 
increasing complexity and responsibilities 
of the role, together with the incumbent’s 
considerable performance and 
contribution to the Group. In making this 
adjustment, the Remuneration Committee 
was mindful of ensuring that the majority 
of this be provided through long-term 
incentive awards, so that the full value 
is only realised over the long term and 
subject to the achievement of stretching 

performance conditions. I am grateful for 
the support that our major shareholders 
gave for this when I discussed it with them 
prior to implementation.

Further details of how the 

Remuneration Committee has aligned 
2014 packages with performance are set 
out in the annual report on remuneration 
on pages 107 to 119. 

Shareholder support
Prudential maintains open and transparent 
communication with our shareholders of 
which this report forms part. During 
Autumn 2013, I personally met with 
shareholders and their representatives, 
who together own more than half of our 
share capital, to discuss our remuneration 
policy and its implementation in 2014.
The Remuneration Committee is 
extremely grateful for this feedback and 
support received from shareholders on 
Prudential’s remuneration architecture and 
directors’ remuneration policy, which 
builds on the significant vote in favour of 
the 2012 directors’ remuneration report.

In conclusion
I trust that you find this a clear and 
comprehensive report that demonstrates 
the link between pay and performance 
at Prudential. 

At the AGM in May 2014:

 — Prudential’s directors’ remuneration 
policy for future years will be subject 
to a binding shareholder vote; and

 — The annual report on remuneration 
will be subject to an advisory vote. 

I look forward to your continued support.

Lord Turnbull
Chairman of the Remuneration 
Committee
11 March 2014

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92

Our executive remuneration  
at a glance

Our remuneration strategy and principles

Our remuneration strategy remains unchanged from that approved by shareholders in last year’s directors’ remuneration report:

To attract and retain the high calibre executives required to lead and develop the Group
Reward must be:
B   Valued by executives; and
B   Competitive, to engage executives who are in demand in the global talent market, and, if required, support hiring the best external talent.

To reward executives for delivering our business plans and generating sustainable growth and returns for shareholders
Reward must be:
B   Determined by delivery of the Group’s annual and longer-term business objectives;
B   Aligned with shareholder value creation; and
B   Consistent with the Group’s risk appetite so that the delivery of the business plan can be sustained. 

Our remuneration architecture

At our 2013 AGM, shareholders supported the implementation of a revised remuneration architecture as illustrated below.
No structural changes are being proposed in 2014: 

Key elements1

Salary

Cash  
bonus

Deferred  
bonus

Financial and 
personal objectives 
set with reference  
to business plans 
approved by  
the Board

Stretching IFRS  
profit ranges set with 
reference to business 
plans approved by 
the Board.

TSR vesting 
schedule relative to 
insurance peers

Prudential 
Long Term 
Incentive Plan 
(‘PLTIP’)

Key features of our policy

How we implemented the policy

2014 2015 2016 2017 2018

Broadly aligned with pay review 
budgets for other employees.

Salary increases are in line with 
budgets for all employees: 
B  Salary increases of 3% in 2013.
B  Salary increases of 3% in 20142.

The maximum opportunity is up to 
200% of salary.

A significant proportion, currently 
40%, of bonus is deferred into shares 
for three years.

Deferred award is subject to  
malus provisions.

The Group Chief Executive has a 
maximum AIP opportunity of 200% 
of salary, with the maximum for  
the CFO of 175%.  For other executives 
the maximum is 160%.

2013 bonuses were paid based on 
performance measures related to 
profit, cash flow and capital adequacy, 
as well as personal objectives.

Maximum award under the Plan is 
550% of salary.

Aligned with our long-term business 
strategy and delivery of shareholder  
value, vesting is currently subject to:
B  Relative TSR; and
B  Group IFRS Profit; or
B  Business unit IFRS profit.

Measured over the three financial 
years from year of award.

Awards in 2013 and 2014 are below 
plan limits:
B  Group Chief Executive:  

400% of salary

B  CEO JNL:  460% of salary
B  Other PLTIP awards were  
250% of salary, or less.

For business unit CEOs awards  
vest based on TSR and business  
unit IFRS profit.  For other  
executives awards are subject  
to TSR and Group IFRS profit.

The Committee keeps the 
performance conditions under 
review to ensure that future awards 
remain aligned with strategy.

Share 
ownership 
guidelines

We have significant share ownership guidelines for all executives3 as follows:
B  350% of salary for the Group Chief Executive; and
B 
 200% of salary for other executive directors.

Key

  Fixed pay
  Short-term variable pay
  Long-term variable pay
  Share ownership guidelines

 CEO, JNL also shares in the JNL bonus pool; and CEO, M&G retains separate arrangements.

Notes
1 
2  The Chief Financial Officer received an increase of 5%.
3  Progress against the share ownership guidelines is detailed in the ‘Statement of directors’  

shareholdings’ section of the annual report on remuneration.

Prudential plc Annual Report 2013 Remuneration reportRemuneration report93

What 2013 performance means for executive directors’ pay
At Prudential, the remuneration packages are designed to ensure a strong alignment between pay and performance. As you can see from 
the charts on page 90, sustained growth across all of our key performance metrics has delivered substantial value to our shareholders. This has 
been reflected in both the annual bonuses paid and the release of long-term incentive awards, as set out in the annual report on remuneration.
In particular, the long-term incentives awarded to executive directors in 2011 had stretching performance conditions attached to 
vesting and were denominated in shares. The significant value generated for shareholders through share price growth and dividends 
paid over the last three years is, therefore, reflected in the value of the LTIP releases, together with the achievement of performance 
conditions, as illustrated in the chart below.

Value of LTIP releases

£000

8,000

6,000

4,000

2,000

0

1,118

On 
grant
(2011)

2,114

1,256

1,343

1,674

2,114

1,118

1,295

2,425

2,745

3,704

On 
vesting
(2014)

On 
grant
(2013)

On 
vesting
(2014)

On 
grant
(2011)

On 
vesting
(2014)

On 
grant
(2011)

On 
vesting
(2014)

On 
grant
(2011)

On 
vesting
(2014)

On 
grant
(2011)

On 
vesting
(2014)

On 
grant
(2010/11)

On 
vesting
(2014)

7,549

5,189

4,596

John Foley

Jackie Hunt

Michael McLintock Nic Nicandrou

Barry Stowe

Tidjane Thiam

Mike Wells

Legacy below board plans (awarded 2010)
Dividends
Share price growth
Award size

The value of these performance related elements of remuneration are added to the fixed packages provided to executive directors in the 
table below to calculate the 2013 ‘single figure’ of total remuneration:

Executive director

Role

Group Investment Director
CEO, UK

John Foley
Jackie Hunt1
Michael McLintock CEO, M&G
Nic Nicandrou
Barry Stowe
Tidjane Thiam
Mike Wells

Chief Financial Officer
CEO, PCA
Group Chief Executive
CEO, JNL

Fixed pay

Performance related

2013 
salary

628
199
371
649
679
1,030
691

Pension & 
benefits

275
274
185
254
796
381
78

2013 
bonus

1,004
935
2,225
1,124
1,037
2,056
3,415

LTIP 
release

2013 
‘Single Figure’

2012 
‘Single Figure’

2,114
1,343
3,704
2,114
2,425
5,189
7,549

4,021
3,552
6,485
4,141
4,937
8,656
11,733

1,895
n/a
5,517
4,489
5,482
9,533
7,273

Note
1 

Jackie Hunt received a payment of £801,000 in respect of awards forfeited when leaving Standard Life, included in the above ‘Single Figure’.

Aligning 2014 pay to performance
In 2014, the Remuneration Committee granted salary increases to all executive directors in line with the budget for the wider work force. 
As stated above, no changes have been made to the remuneration architecture approved by shareholders at the 2013 AGM. 
Remuneration packages remain strongly aligned with performance over both the short and the long term. 

The resultant remuneration packages for 2014 are set out in detail in the annual report on remuneration and summarised in the 

table below:

Executive director

Role

Group Investment Director
CEO, UK

John Foley
Jackie Hunt
Michael McLintock CEO, M&G1
Nic Nicandrou
Barry Stowe
Tidjane Thiam
Mike Wells

Chief Financial Officer
CEO, PCA
Group Chief Executive
CEO, JNL2

2014 salary 
increase

3%
3%
3%
5%
3%
3%
3%

2014 salary

£648,000
£644,000
£382,000
£682,000
HK$ 8,490,000
£1,061,000
US$ 1,114,000

Maximum AIP (% salary)

Maximum 
bonus

Bonus 
deferred

LTI award
(% salary)

160%
160%
600%
175%
160%
200%
160%

40%
40%
40%
40%
40%
40%
40%

250%
225%
450%
250%
225%
400%
460%

Notes
1  The bonus opportunity for the CEO, M&G remains at the lower of 0.75 per cent of M&G’s IFRS profit or six times salary. As with 2013, he will receive awards under 

the Prudential LTIP and the M&G Executive LTIP, which are both included in the above LTI award.

2  The CEO, JNL will also continue to have a 10 per cent share of the Jackson Senior Management Bonus Pool. 40 per cent of this is deferred in shares.

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 Prudential plc Annual Report 2013 
 
 
 
 
 
94

Remuneration report 

Directors’ remuneration policy 

This remuneration policy will apply following the AGM on 15 May 2014 (subject to shareholder approval). 
Total remuneration for our executive directors is made up of a number of elements. The purpose of each element is set out below:

Fixed pay

Component

Base salary

Benefits

Purpose

Paying salaries at a competitive level enables the Company to 
recruit and retain key executives.

The benefits provided to executives are items and allowances that 
assist them in carrying out their duties efficiently.
Expatriate and relocation benefits allow Prudential to attract high 
calibre executives in the international talent market and deploy 
them appropriately within the Group.

Provision for an income in retirement

Pension benefits provide executives with opportunities to save 
for an income in retirement.

Variable pay

Annual cash bonus

Annual deferred bonus

Payments under the Annual Incentive Plan (AIP) incentivise the 
delivery of stretching financial and personal objectives which are 
drawn from the annual business plan. 

The Company mandates that a proportion of each executive 
director’s annual bonus is not paid in cash and must be deferred. 
The deferred bonus is subject to malus provisions designed to 
ensure that performance is sustained. Deferral into shares aligns 
the interests of our executive directors with our shareholders and 
helps to ensure a focus on the longer-term sustainable success of 
the Company.

Prudential Long Term Incentive Plan (‘PLTIP’) The Prudential Long Term Incentive Plan is designed to incentivise 

M&G Executive LTIP

Legacy long-term 
incentives

Group Performance Share Plan (‘GPSP’)

Business Unit Performance Plan (‘BUPP’)

the delivery of:
 — Longer- term business plans; sustainable long-term returns 

for shareholders; and adherence to the Group’s risk appetite.

Awards are made in Prudential shares, aligning the experience 
of executives and shareholders.

The M&G Executive LTIP is designed to incentivise the 
delivery of:

 — Longer-term sustainable growth; and adherence to the 

Group’s and M&G’s risk appetite.

The GPSP was designed to incentivise the achievement 
of sustainable long-term returns for shareholders.
Awards were made in Prudential shares, aligning the absolute 
shareholder experience of executives and shareholders.

The BUPP was designed to incentivise the delivery of 
business unit performance for executives who have regional 
responsibilities. These directors received awards under both 
the GPSP and the BUPP to ensure a dual focus on business unit 
and Group performance.
Awards were made in Prudential shares aligning the absolute 
shareholder experience of executives and shareholders.

Prudential plc Annual Report 2013 Remuneration report95

Fixed pay policy for executive directors

Component

Base salary

Benefits

Provision for 
an income in 
retirement

Operation

Opportunity

Annual salary increases for executive 
directors will normally be in line with the 
increases for other employees across our 
business units. However, there is no 
prescribed maximum annual increase.

The maximum paid will be the cost to the 
company of providing these benefits. The 
cost of these benefits may vary from year 
to year but the Committee is mindful of 
achieving the best value from providers.

Executive directors are entitled to receive 
pension contributions or a cash supplement 
(or combination of the two) up to a total 
of 25 per cent of base salary or, retain 
membership of a defined benefit scheme.
In addition, the Chief Executive, PCA 
receives statutory contributions into the 
Mandatory Provident Fund.

Prudential’s policy is to offer all executive directors base salaries 
which are competitive within their local market.
The Committee reviews salaries annually with changes effective 
from 1 January. In determining base salaries for each executive, 
the Committee considers factors such as:
 — Salary increases for all employees; 
 — The performance and experience of the executive;
 — Group or business unit financial performance; and
 — Internal relativities.
Additionally, economic factors such as inflation are considered. 
Having taken a view on the appropriate levels of increase based 
on these criteria, market data is reviewed with the intention that 
any resultant salary remains within a competitive range.
As the Company has executive directors based in multiple 
geographies, and within insurance and asset management 
businesses, the Remuneration Committee reviews data from 
a number of different markets which it believes to be the most 
relevant benchmarks. The benchmarks used are disclosed 
in the annual report on remuneration.
Salaries are typically paid in the local currency of the country where 
the executive is based. This means that the reported salary in the 
‘single figure’ table may fluctuate due to currency movements. The 
Committee may also determine that the salary of an executive is set 
in an alternative currency (for example US dollars).

Prudential’s policy is for the Committee to have the discretion 
to offer executive directors benefits which reflect their 
individual circumstances and are competitive within their local 
market, including:
 — Health and wellness benefits;
 — Protection and security benefits;
 — Transport benefits;
 — Family and education benefits;
 — All employee share plans and savings plans; and
 — Relocation and expatriate benefits.
No benefits are pensionable. 

Prudential’s policy is to offer all executive directors a pension 
provision which is competitive within their local market.
The pension provision for executive directors depends on the 
arrangements in place for other employees in their business unit 
when they joined the Group. 
Those executives who joined the Group before June 2003 were 
entitled to join the defined benefit plans available at that time. 
At the end of 2013, no executive director was an active member 
of a Group defined benefit scheme. 
Executives who are not an active member of a defined benefit 
scheme have the option to:
 — Receive payments into a defined contribution scheme; or
 — Take a cash supplement in lieu of contributions. 
Jackson’s Defined Contribution Retirement Plan has a guaranteed 
element (6 per cent of pensionable salary) and additional 
contributions (up to a further 6 per cent of pensionable salary) 
based on the profitability of JNL.

Remuneration reportDirectors’ remuneration policy Prudential plc Annual Report 201396

Annual bonus policy for executive directors

Annual bonus

Operation

Determining 
annual bonus 
payments

Unusual 
circumstances

Opportunity

Performance 
measures

Currently all executive directors participate in the Annual Incentive Plan (AIP). 
The AIP awards for all executive directors are subject to the achievement of financial and personal objectives. 
Business unit chief executives either have measures of their business unit’s financial performance in the AIP or 
they may participate in a business unit specific bonus plan. For example, the President and CEO, JNL currently 
participates in the Jackson Senior Management Bonus Pool, as well as in the AIP.

No bonus is payable under the AIP for performance at or below the threshold level, increasing to 100 per cent 
for achieving or exceeding the maximum level.
The Committee determines the annual incentive payment for each executive director with reference to the 
performance achieved against performance ranges. 
The Jackson Senior Management Bonus Pool is calculated based on JNL’s financial performance and distributed 
to Jackson’s leadership team. 
In assessing performance, the Committee will take into account the personal performance of the director and 
the Group and/or business units’ adherence to the risk appetite and framework, as well as other relevant factors. 
To assist them in their assessment the Committee considers a report from the Group Chief Risk Officer on 
adherence to the Group’s risk appetite and framework.

See page 104 for details of the Committee’s powers in respect of AIP participants joining or leaving the Group.

The Chief Executive, M&G has a bonus opportunity of 0.75 per cent of M&G’s IFRS profit, capped at six times salary. 
For other executive directors the maximum AIP opportunity is up to 200 per cent of salary. Annual awards are 
disclosed in the relevant annual report on remuneration.
In addition to the AIP, the President & CEO, JNL receives a 10 per cent share of the Jackson Senior Management 
Bonus Pool.

The Committee has the discretion to determine the specific performance conditions attached to each AIP cycle 
and to set annual targets for these measures with reference to the business plans approved by the Board. The 
financial measures used for the AIP will typically include profit, cash and capital adequacy. For the measures used 
in 2013 and 2014, please refer to our annual report on remuneration.
Jackson’s profitability and other key financial measures determine the value of the Jackson Senior Management 
Bonus Pool.
The current weighting of the performance measures are:

Financial

Personal

Group Investment Director 1

Chief Executive, UK & Europe

Chief Executive, M&G

Chief Financial Officer

Chief Executive, PCA

Group Chief Executive

President & CEO, JNL2

50%

80%

80%

80%

80%

80%

80%

50%

20%

20%

20%

20%

20%

20%

Notes
1  The Group Investment Director is responsible for oversight of Prudential’s investment activities, with particular emphasis on 

ensuring alignment to the Group’s risk appetite. The weighting of his bonus objectives reflect this role.

2  The President & CEO, JNL also participates in the Jackson Senior Management Bonus Pool. The whole of the pool is determined by 

financial performance.

The Committee retains the discretion to adjust and/or set different performance measures if events 
occur (such as a change in strategy, a material acquisition and/or divestment of a Group business or a change 
in prevailing market conditions) which cause the Committee to determine that the measures are no longer 
appropriate and that amendment is required so that they achieve their original purpose.

Prudential plc Annual Report 2013 Remuneration reportDirectors’ remuneration policy continued97

Annual bonus policy for executive directors continued

Deferred bonus shares

Operation

All executive directors are required to defer a percentage of their total annual bonus into Prudential shares. 
Currently all directors defer 40 per cent of bonus for three years.

Determining the 
release of the 
award

Unusual 
circumstances 
(including change 
of control)

When awards are released they are increased to reflect the number of shares which could have been purchased 
with the dividends paid on the released shares, during the deferral period.
The Committee has the authority to apply a malus adjustment to all, or a portion of, an outstanding deferred 
award. This power could be invoked in specific circumstances, for example, if a business decision taken during 
the performance period led to a material breach of a law or regulation, or if there is a material adverse restatement 
of the accounts for that period.

In the event of a corporate transaction (eg takeover, merger, winding up, rights issue etc), the Remuneration 
Committee will determine whether awards will:
 — Vest in part or in full; and/or
 — Continue in accordance with the rules of the Plan; and/or
 — Lapse and, in exchange, the Participant will be granted an award under any other share or cash incentive plan 

which the Remuneration Committee considers to be broadly equivalent to the award.

See page 104 for details of the Committee’s powers in respect of AIP participants joining or leaving the Group.

Opportunity

The maximum vesting under this arrangement is 100 per cent of the original deferral, plus accrued dividend 
shares.

Performance 
measures

The level of the initial deferred bonus awards are determined by the value of the bonus in respect of performance 
in the previous year as described in the table above. The release of awards is not subject to any further 
performance conditions.

Remuneration reportDirectors’ remuneration policy Prudential plc Annual Report 201398

Long-term incentive policy for executive directors

Prudential Long Term Incentive Plan (‘PLTIP’)

Operation

Granting awards

Prudential’s policy is that executive directors receive long-term incentive awards with full vesting only achieved 
if the Company meets stretching performance targets.
The Rules of the PLTIP were approved by shareholders in 2013. The Committee will operate this Plan in line with 
these Rules.

The PLTIP is a conditional share plan: the shares which are awarded will ordinarily be released to directors after 
three years to the extent that performance conditions have been met. If performance conditions are not achieved 
in full, the unvested portion of any award lapses and performance cannot be retested.
The levels of award made under the PLTIP in 2014 (as a percentage of salary) are:

Group Investment Director 

CEO, UK 

CEO, M&G  

Chief Financial Officer 

CEO, PCA  

Group Chief Executive 

CEO, JNL 

250%

225%

150%

250%

225%

400%

460%

Determining 
the release of 
the award

Unusual 
circumstances 
(including change 
of control)

Opportunity

The PLTIP has a three-year performance period (although the Committee has the discretion to apply shorter or 
longer performance periods when the PLTIP is used for buy-out awards on recruitment).

The Committee has the authority to apply a malus adjustment to all, or a portion of, an outstanding PLTIP award. 
This power could be invoked, for example, if a business decision taken during the performance period led to a 
material breach of a law or regulation, or if there is a material adverse restatement of the accounts for that period. 
The Committee also has the discretion to postpone the vesting date of the award.
When awards are released they are increased to reflect the number of shares which could have been purchased 
with the dividends paid on the released shares, between the awards being granted and released. However, the 
Committee has the discretion to determine that the number of dividend shares should be reduced or forfeited.

In the case of a corporate transaction (eg takeover, merger, winding up, rights issue etc) the Committee may 
determine that awards will be exchanged for replacement awards (either in cash or shares) of equal value or be 
released. Where awards are released the Remuneration Committee will have regard to the performance of the 
Company, the time elapsed between the date of grant and the relevant event and any other matter which the 
Remuneration Committee considers relevant or appropriate.
The Committee may make amendments to the Rules of the Plan which are minor and to benefit the administration 
of the Plan, which take account of any changes in legislation, and/or which obtain or maintain favourable tax, 
exchange control or regulatory treatment. No amendments may be made to the advantage of participants without 
prior shareholder approval.
See page 104 for details of the Committee’s powers in respect of PLTIP participants joining or leaving the Group.

The value of shares awarded under the PLTIP (in any given financial year) may not exceed 550 per cent of the 
executive’s annual basic salary.
Awards made in a particular year are usually significantly below this limit. The levels of award in 2014 are shown 
above. The Committee do not envisage increasing these over the life of the policy and would consult with major 
shareholders before doing so. In addition, these would be disclosed in the relevant annual report on remuneration 
and be subject to an advisory vote at the AGM.
The maximum vesting under the PLTIP is 100 per cent of the original share award plus accrued dividend shares.

Prudential plc Annual Report 2013 Remuneration reportDirectors’ remuneration policy continued99

Long-term incentive policy for executive directors continued

Performance 
measures

Relative TSR

IFRS profit

The performance conditions attached to PLTIP awards are:
 — Relative TSR (50 per cent of award); and
 — Group IFRS profit (50 per cent of award); or
 — Business unit IFRS profit (50 per cent of award).
The performance conditions attached to each award is dependent on the role of the executive and will be 
disclosed in the relevant annual report on remuneration.
The awards made under the PLTIP to the Chief Executive, M&G are subject only to the TSR performance 
condition as the IFRS profit of M&G is a performance condition under the M&G Executive LTIP.

Relative TSR is measured over three years. 25 per cent of this portion of each award will vest for achieving the 
threshold level of median increasing to full vesting for meeting the stretch level of upper quartile. 
TSR is measured against a peer group of international insurers (currently 18) which are similar to Prudential in size, 
geographic footprint and products. The peer group for each award is disclosed in the relevant annual report on 
remuneration.

Three year cumulative IFRS operating profit is assessed at Group or business unit level.
Threshold and maximum achievement levels will be set at the beginning of the performance periods in line with 
the three year business plan. 25 per cent of this portion of the award will vest for achieving threshold performance 
increasing to full vesting for meeting stretch targets. The target for Group IFRS operating profit will be disclosed 
when the performance period ends. 

Committee 
discretions

For any award made under the PLTIP to vest, the Committee must be satisfied that the quality of the Company’s 
underlying financial performance justifies the level of reward delivered at the end of the performance period.

For current awards

For future  
awards

The Committee may revise the peer group used to measure relative TSR to reflect events such as mergers, 
demergers, listings and delistings.
As set out in the Rules of the PLTIP, which were approved by shareholders at the 2013 AGM, the Committee 
has the discretion to amend the performance conditions attached to an award if circumstances relevant to the 
performance condition have changed, and the Committee is satisfied that the amended measure will be a fairer 
measure of performance and no more or less demanding than the original condition. The Committee will consult 
with major shareholders before revising performance conditions on outstanding awards under the PLTIP. In 
addition, these would be disclosed in the relevant annual report on remuneration and would be subject to an 
advisory vote at the AGM.

For new awards, organisations may be included in the peer group if their size, geographic footprint and products 
become similar to those of the Company. Organisations which no longer meet such criteria may be excluded from 
the peer group.
The Committee retains the ability to adjust and/or set different performance measures (or the weighting of 
performance conditions) which apply to future long-term incentive awards if events occur (such as a change in 
strategy, a material acquisition and/or divestment of a Group business or a change in prevailing market conditions) 
which cause the Committee to determine that the measures are no longer appropriate and that amendment is 
required so that they achieve their original purpose. The Committee will consult with major shareholders before 
revising performance conditions on future awards under the PLTIP. In addition, these would be disclosed in the 
relevant annual report on remuneration and would be subject to an advisory vote at the AGM.

Remuneration reportDirectors’ remuneration policy Prudential plc Annual Report 2013100

Long-term incentive policy for executive directors continued 

M&G Executive LTIP

Operation 
Granting awards

Determining the 
release of the 
award

The Chief Executive, M&G currently receives awards under the M&G Executive LTIP. Under this plan an annual 
award of phantom shares is made with a notional starting share price of £1. The phantom share price at vesting 
is determined by the performance of M&G over the three year performance period.

Awards are settled in cash.
The Committee has the authority to apply a malus adjustment to all, or a portion of, an outstanding M&G 
Executive LTIP award. This power could be invoked, for example, if a business decision taken during the 
performance period led to a material breach of a law or regulation, or if there is a material adverse restatement 
of the accounts for that period.

Unusual 
circumstances 
(including change 
of control)

In the event of a change of control, the Committee may determine that the award will vest immediately or continue 
until the original vest date. 
See page 104 for details of the Committee’s powers in respect of M&G Executive LTIP participants joining or 
leaving the Group.

Opportunity

Performance 
measures

The Chief Executive, M&G receives an award with an initial value of 300 per cent of salary under the M&G 
Executive LTIP. 
The maximum vesting under the M&G Executive LTIP is 100 per cent of the number of phantom shares originally 
awarded.

The phantom share price at vesting is currently determined by the increase or decrease in M&G’s profitability 
with profit and investment performance adjustments also applied. 
Where the investment performance of M&G’s funds is in the top two quartiles during the three-year performance 
period, the value of phantom shares vesting will be enhanced. The value of phantom shares may be doubled 
if performance is in the top quartile. Investment performance in the bottom quartile will result in awards being 
forfeited, irrespective of any profit growth.
If profits in the third year of the performance period are less than the average annual profit generated over the 
performance period the award will be reduced, potentially down to zero.

Share ownership guidelines for executive directors

Operation

The share ownership guidelines for the executive directors were increased as part of the review of remuneration 
architecture approved by shareholders in 2013. The revised guidelines, effective from 1 January 2013, are:
 — 350 per cent of salary for the Group Chief Executive; and
 — 200 per cent of salary for other executive directors.
Executives have five years from the implementation of this policy (or the date of their appointment, if later) to build 
this level of ownership. Shares earned and deferred under the Annual Incentive Plan are included in calculating 
the executive director’s shareholding for these purposes. Unvested share awards under long-term incentive plans 
are not included.
Progress against the share ownership guidelines is detailed in the ‘Statement of directors’ shareholdings’ section 
of the annual report on remuneration.

Prudential plc Annual Report 2013 Remuneration reportDirectors’ remuneration policy continued101

Variable pay policy for executive directors (legacy plans)

Group Performance Share Plan (‘GPSP’) and Business Unit Performance Plan (‘BUPP’)

Operation

Prior to the approval of the PLTIP, the Group Performance Share Plan and the Business Unit Performance Plan 
were the principal long-term incentive plans operated for executive directors. 
All executive directors were eligible to participate in the GPSP. The Chief Executive, UK & Europe, Chief 
Executive, PCA and President & CEO, JNL also received awards under the Business Unit Performance Plan.
The GPSP and BUPP are conditional share plans: the shares which were awarded will be released to directors 
to the extent that performance conditions have been met, over the three-year performance period.

Determining the 
release of the 
award

The Committee has the discretion to reduce the proportion of an award that will vest or determine that an award 
will be forfeited or to postpone the vesting date of the award to allow the Committee to consider whether any 
part of the award should vest. 
When awards are released they are increased to reflect the number of shares which could have been purchased 
with the dividends paid on the released shares, during the performance period. However, the Committee has 
the discretion to determine that the number of dividend shares should be reduced or forfeited.

Unusual 
circumstances 
(including 
change of 
control)

Opportunity

Performance 
measures 
GPSP

Asia BUPP

Jackson BUPP

Committee 
discretions

If an award vests early as a result of a corporate transaction (eg takeover, merger, winding up, rights issue etc) 
awards may be exchanged for replacement award (either in cash or shares) of equal value or released. Where 
the awards are released, the Remuneration Committee will have regard to the performance of the Company, 
the time elapsed between the date of grant and the relevant event and any other matter which the Remuneration 
Committee considers relevant or appropriate.
See page 104 for details of the Committee’s powers in respect of GPSP and BUPP participants joining or leaving 
the Group.

The maximum award which could be made to a participant under the GPSP and BUPP in total in any year was 
550 per cent of salary.
The maximum vesting under the GPSP and BUPP is 100 per cent of the original award, plus accrued dividends.

GPSP awards normally vest on the basis of the Group’s Total Shareholder Return (TSR) performance. TSR 
is the combination of the share price growth and the dividends paid. Awards made prior to 2013 are subject 
to Prudential’s TSR achievement over the performance period compared with the TSR of an index composed 
of international insurers.
For threshold performance of meeting the index, 25 per cent of the award vests. This increases on a straight-line 
basis to 75 per cent vesting for performance of 110 per cent of the index and full vesting for 120 per cent of the 
index. The same performance condition also applies to the UK BUPP.
The peer group for outstanding awards is disclosed in the relevant annual report on remuneration. The Remuneration 
Committee may revise this peer group to reflect events such as mergers, demergers and delistings. 
Some awards were granted using alternative performance conditions, eg UK IFRS operating profit and TSR 
on a ranked basis where the Committee considered it appropriate.

Asia BUPP awards are dependent on the achievement of PCA’s new business profit, IFRS profit and cash 
remittance measured over a cumulative three-year period. Each of these measures will determine vesting 
of one third of each award. Threshold performance results in 30 per cent of the award vesting increasing 
to 100 per cent for stretch performance.

Vesting of awards made under the Jackson BUPP are dependent on Shareholder Capital Value (SCV) growth 
over the performance period. At threshold performance of 8 per cent compound annual growth in SCV, 
30 per cent of the award vests. This increases on a straight-line basis to 75 per cent vesting for 10 per cent 
growth, and full vesting for 12 per cent compound annual growth in SCV.

In addition, for any award made under the GPSP or the BUPP to vest, the Committee must be satisfied that the 
quality of the Company’s underlying financial performance justifies the level of reward delivered at the end of 
the performance period. If performance measures are not achieved in full, the unvested portion of any award 
lapses and performance cannot be retested.
As set out in the rules of the GPSP and BUPP, the Committee has the discretion to amend the performance 
conditions attached to an award if circumstances relevant to the performance condition have changed and the 
Committee is satisfied that the amended measure will be a fairer measure of performance and no more or less 
demanding than the original condition. The Committee may make amendments to the Rules of the Plan which 
are minor and to benefit the administration of the Plan, which take account of any changes in legislation, and/or 
which obtain or maintain favourable tax, exchange control or regulatory treatment. No amendments may be 
made to the advantage of participants without prior shareholder approval.

Remuneration reportDirectors’ remuneration policy Prudential plc Annual Report 2013102

Notes to the remuneration policy table for executive directors
Determining the performance measures
The Committee selected the performance measures which currently apply to variable pay plans on the following basis:

AIP
The performance measures are selected to incentivise the delivery of the Group’s business plan, specifically to ensure that financial 
objectives are delivered while maintaining adequate levels of capital. Executives are also rewarded for the achievement of personal 
objectives. These personal objectives include the executive’s contribution to Group strategy as a member of the Board and specific 
goals related to their functional and/or business unit role.

PLTIP
Awards made under the PLTIP are currently subject to the achievement of IFRS profit targets and relative TSR. IFRS profit was selected 
as a performance measure because it is central to the management of the business and a key driver of shareholder value. Relative TSR 
was selected as a performance measure because it focuses on the value delivered to shareholders – aligning the long-term interests of 
shareholders with those of executives. There is one exception; awards made under the PLTIP to the CEO, M&G are subject only to the 
TSR performance condition. His annual awards under the M&G Executive LTIP (see below) are subject to an IFRS profit target, thereby 
ensuring that he has the same combination of performance targets as other executives. 

M&G Executive LTIP
The performance measures under the M&G Executive LTIP are currently M&G’s IFRS operating profit and investment performance. 
IFRS profit was selected as a performance measure as it is central to the management of the business and a key driver of shareholder 
value. Investment performance was selected as a performance measure as it is the principal measure of the relative return which M&G 
provides to its investors and is crucial in ensuring the long-term success of M&G.

GPSP
The performance measure under the GPSP is relative TSR. Relative TSR was selected as a performance measure because it focuses 
on the value delivered to shareholders – aligning the long-term interests of shareholders with those of executives. 

Asia BUPP
The performance measures under the PCA BUPP are PCA IFRS operating profit, PCA new business profit and PCA cash remittances. 
These measures were selected as performance measures because they reflected the growth and cash strategy of PCA. 

Jackson BUPP
The performance measure under the Jackson BUPP is shareholder capital value growth. This was selected as a performance measure 
because it is an estimation of the shareholder value created by the Jackson business over the performance period.

UK BUPP
The performance measure under the UK BUPP is relative TSR. Relative TSR was selected as a performance measures for the UK BUPP 
because this aligned the UK business with the Group performance measure in order to reflect the cash generative priorities of the UK 
business.

Setting the performance ranges
Where variable pay has performance conditions based on business plan measures (for example the AIP and the IFRS profit element 
of the PLTIP) the performance ranges are set by the Remuneration Committee prior to, or at the beginning of, the performance period. 
Performance is based on annual and longer-term plans approved by the Board. These reflect the long-term ambitions of the Group and 
business units, in the context of anticipated market conditions. 

For market-based performance conditions (eg relative TSR and M&G investment performance) the Committee requires that 

performance is in the upper quartile, relative to Prudential’s peer group, for awards to vest in full.

Key differences between directors’ remuneration and the remuneration of other employees 
Across the Group, remuneration is reviewed regularly with the intention that all employees are paid appropriately in the context of 
their local market and given their individual skills, experience and performance. Each business unit’s salary increase budget is set with 
reference to local market conditions. The Remuneration Committee considers salary increase budgets in each business unit when 
determining the salaries of executive directors.

The principles that apply to executive directors are cascaded to other employees in their business unit. All senior leaders in the 

Group participate in annual bonus schemes which have performance conditions which mirror the CEO for their business unit. In addition, 
they are eligible to receive awards under the Prudential Long Term Incentive Plan or the M&G Executive LTIP with performance 
conditions aligned to those which apply to executive directors. 

Legacy payments
Any commitment made before either (i) 27 June 2012 or (ii) an individual becoming a director, will be honoured even where it is not 
consistent with the policy prevailing at the time such commitment is fulfilled.

References to ‘shares’
In this report, references to shares include American Depository Receipts (ADRs). Directors may receive awards denominated in ADRs 
rather than shares, depending on their location.

Prudential plc Annual Report 2013 Remuneration reportDirectors’ remuneration policy continued103

Scenarios of total remuneration 
The chart below provides an illustration of the future total remuneration for each executive director in respect of remuneration opportunity 
for 2014. Three scenarios of potential outcome are provided based on underlying assumptions shown in the notes to the chart. 

£000

8,000

6,000

4,000

2,000

0

2,459
41%
21%
100% 38%

928

m
u
m
n
M

i

i

h
t
i

w
e
n

i
l

n
I

s
n
o
i
t
a
t
c
e
p
x
e

3,585
45%

29%

26%
m
u
m
i
x
a
M

5,726
50%

40%

10%
m
u
m
i
x
a
M

3,368
43%

31%

26%
m
u
m
i
x
a
M

3,219
47%

36%

569
100% 18%

m
u
m
n
M

i

i

h
t
i

w
e
n

i
l

n
I

s
n
o
i
t
a
t
c
e
p
x
e

3,843
44%

31%

25%
m
u
m
i
x
a
M

2,607
41%
23%
100% 36%

945

m
u
m
n
M

i

i

h
t
i

w
e
n

i
l

n
I

s
n
o
i
t
a
t
c
e
p
x
e

3,044
32%
18%

1,501

100% 49%

m
u
m
n
M

i

i

h
t
i

w
e
n

i
l

n
I

s
n
o
i
t
a
t
c
e
p
x
e

7,815
54%

27%

19%
m
u
m
i
x
a
M

4,194
38%

27%

36%
m
u
m
i
x
a
M

5,163
51%

1,449

21%

100% 28%

m
u
m
n
M

i

i

h
t
i

w
e
n

i
l

n
I

s
n
o
i
t
a
t
c
e
p
x
e

2,309
39%
22%
100% 38%

889

m
u
m
n
M

i

i

h
t
i

w
e
n

i
l

n
I

s
n
o
i
t
a
t
c
e
p
x
e

7,521
44%

46%

10%
m
u
m
i
x
a
M

5,289
39%

46%

790

100% 15%
h
t
i

m
u
m
n
M

i

i

s
n
o
i
t
a
t
c
e
p
x
e

w
e
n

i
l

n
I

John Foley

Jackie Hunt

Michael McLintock

Nic Nicandrou

Barry Stowe

Tidjane Thiam

Mike Wells

Fixed
Annual bonus
Long-term incentives

Notes
The scenarios in the chart above have been calculated on the following assumptions:

Minimum

In line with expectations

Maximum

Fixed pay

—  Base salary at 1 January 2014.

—  Pension allowance at 1 January 2014.

—  Estimated value of benefits based on amounts paid in 2013.

—  Barry Stowe and Mike Wells are paid in HK$ and US$ respectively and have been converted to GBP for the purposes of this chart.

Annual bonus

No bonus paid.

 —  50% of maximum AIP.

—  100% of maximum AIP.

Long-term incentives  
(excludes share  
price growth  
and dividends)

No long-term incentive vesting.

—  JNL bonus pool at the average 

—  JNL bonus pool at highest of the 

of the last three years.

last three years.

—  62.5% of award under Prudential 
LTIP (midway between threshold 
and maximum).

—  100% of face value 

of M&G Executive LTIP.

—  100% of award under Prudential LTIP.

—  200% of face value 

of M&G Executive LTIP.

Service contracts 
Executive directors’ service contracts provide details of the broad types of remuneration to which they are entitled, and about the kinds 
of plans in which they may be invited to participate. The service contracts offer no certainty as to the value of performance-related 
reward and confirm that any variable payment will be at the discretion of the Company. 

All of the remuneration obligations placed on the Company by service contracts and letters of engagement are set out elsewhere 

in this directors’ remuneration policy. 

Statement of consideration of conditions elsewhere in the Group
Across the Group, remuneration is reviewed regularly with the intention that all employees are paid appropriately in the context of their 
local market and given their individual skills, experience and performance. Each business unit’s salary increase budget is set with 
reference to local market conditions. The Remuneration Committee considers salary increase budgets in each business unit when 
determining the salaries of executive directors.

Prudential does not consult with employees when setting the directors’ remuneration policy: Prudential is a global organisation with 
employees and agents in multiple business units and geographies. As such, there are practical challenges associated with consulting with 
employees directly on this matter. As many employees are also shareholders, they will be able to participate in the binding vote on the 
directors’ remuneration policy. 

Statement of consideration of shareholder views
The Remuneration Committee and the Company undertake regular consultation with key institutional investors on the remuneration 
policy and implementation. This engagement is led by the Remuneration Committee Chairman and is an integral part of the Company’s 
investor relations programme. The Committee is grateful to shareholders for the feedback which is provided, and takes this into account 
when determining executive remuneration. 

Remuneration reportDirectors’ remuneration policy Prudential plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
104

Approach to recruitment remuneration
The table below outlines the approach that Prudential will take when recruiting a new executive director. This approach would also apply 
to internal promotions. 

The approach to recruiting a non-executive director or a non-executive chairman is outlined in the remuneration policy for non-

executive directors and the non-executive Chairman on page 106.

Element

Approach

Base salary, benefits 
and pension

The salary, benefits and pension for a new executive director will be set using the approach set out in the table 
’Fixed pay policy for Executive Directors’.

Variable 
remuneration

The variable remuneration opportunities for a new executive director would be consistent with the limits and 
structures outlined in the variable pay policy table.

Awards and 
contractual rights 
forfeited when 
leaving previous 
employer

On joining the Board from within the Group the Committee may allow an executive to retain any outstanding 
deferred bonus and/or long-term incentive awards and/or other contractual arrangements which they held on their 
appointment. These awards (which may have been made under plans not listed in this policy) would remain subject 
to the original Rules, performance conditions and vesting schedule applied to them when they were awarded.
If a newly appointed executive director forfeits one or more bonuses (including outstanding deferred bonuses) on 
leaving a previous employer, these payments or awards may be replaced in either cash or Prudential shares with an 
award of an equivalent value. Replacement awards will be released on the same schedule as the foregone awards. 
If a newly appointed executive director forfeits one or more long-term incentive awards on leaving a previous 
employer, these may be replaced with Prudential awards with an equivalent value. Replacement awards will 
generally be made under the terms of a long-term incentive plan approved by shareholders, and vest on the same 
schedule as the foregone awards. Performance conditions will be applied to awards replacing foregone long-term 
incentive awards; these will be the same as those applied to the long-term incentive awards made to Prudential 
executives in the year in which the forfeited award was made. 

Potential variations
The Committee may consider compensating a newly appointed executive for other relevant contractual rights 
forfeited when leaving their previous employer.
The use of Listing Rule 9.4.2 to facilitate the recruitment of an executive director is now only relevant in ‘unusual 
circumstances’. The Committee does not anticipate using this Rule but reserves the right to do so in an 
exceptional circumstance. For example, this rule may be required if, for any reason, like-for-like replacement 
awards on recruitment could not be made under existing plans.
This provision would only be used to compensate for remuneration forfeited on leaving a previous employer. 
Any arrangement established to replace foregone long-term incentive awards would reflect, as far as possible, 
the terms of the original award (including, if applicable, any performance conditions). The value of this would 
be capped to be no higher, on recruitment, than the awards which the individual had to surrender to be recruited. 

Policy on payment on loss of office

Element

Approach

Notice periods

Principles
The Company’s policy is that executive directors’ service contracts will not require the Company to give an 
executive more than 12 months’ notice without prior shareholder approval. A shorter notice period may be 
offered where this is in line with market practice in an executive’s location. 
The Company is required to give to, and to receive from, each of the current executive directors 12 months’ notice 
of termination, unless indicated in this table. An executive director whose contract is terminated would be entitled 
to 12 months’ salary and benefits in respect of their notice period. Payments are phased over the notice period, 
although a payment in lieu of notice may be made. 
Any executive leaving the Group other than by way of their death or disablement would have a duty to mitigate their loss.

Potential variations
If an executive director is dismissed for cause, their contract would be terminated with immediate effect and they 
would not receive any payments in relation to their notice period.
Should an executive die while serving as an employee their estate would not be entitled to receive payments 
and benefits in respect of their notice period – provisions are made under the Company’s life assurance scheme 
to provide for this circumstance (see ‘Benefits’ in the Fixed pay policy for executive directors).
Should an executive director step down from the Board but remain employed by the Group, they would not 
receive any payment in lieu of notice in respect of their service as a director.
The contract for Mike Wells is a renewable one-year fixed-term contract, renewable automatically on the same terms 
and conditions, unless the Company or the director gives at least 90 days’ notice prior to the end of the relevant term. 
The contract for Michael McLintock requires that he gives the Company six months’ notice of termination.

Prudential plc Annual Report 2013 Remuneration reportDirectors’ remuneration policy continued105

Policy on payment on loss of office continued

Element

Approach

Outstanding 
deferred bonus 
awards

Principles
The treatment of outstanding deferred bonuses will be decided by the Committee, taking into account the 
circumstances of the departure, including the performance of the director. 
Deferred bonus awards are normally retained by participants leaving the Company. Awards made in respect 
of performance in, or before, 2012 will be released shortly after the end of employment. Awards made in respect 
of performance in 2013, and subsequent years, will vest on the original timetable. 
Prior to release, awards remain subject to the malus terms originally applied to them. 

Potential variations
Any executive director dismissed for cause would forfeit all outstanding deferred bonus awards.
Should an executive die while serving as an employee, outstanding deferred bonus awards will be released as 
soon as possible after the date of death.
Should an executive director step down from the Board but remain employed by the Group, they would retain 
any outstanding deferred bonus awards. These awards would remain subject to the original Rules, performance 
conditions and vesting schedule applied to them when they were awarded.

Outstanding 
long-term incentive 
awards

Principles
The treatment of outstanding long-term incentives will be decided by the Committee, taking into account the 
circumstances of the departure, including the performance of the director. 
Executives will normally retain their outstanding long-term incentive awards. These awards will ordinarily be 
pro-rated based on time employed, will vest on the original timescale and will remain subject to the original 
performance conditions assessed over the entire performance period. 

Bonus for final 
year of service

Other payments

Potential variations
Any executive director dismissed for cause would forfeit all outstanding long-term incentive awards.
The release of awards may be expedited in the case of the death of a participant.
Awards made under the M&G Executive LTIP will be released immediately should the director leave due to 
disablement or death and would be pro-rated based on time employed. 
Should an executive director step down from the Board but remain employed by the Group, they would retain 
any outstanding long-term incentive awards which they held on their change of role. These awards would remain 
subject to the original Rules, performance conditions and vesting schedule.

Principles
The payment of a bonus for the final year of service will be decided by the Committee giving full consideration 
to the circumstances of the departure including the performance of the director. 
The Committee may award a departing executive a bonus which will usually be pro-rated to reflect the portion 
of the final financial year in which they served which had elapsed on the last day of their employment. Any such 
bonus would be calculated with reference to individual and financial performance measures in the usual way. 
The Committee may determine that a portion of such a bonus must be deferred.

Potential variations
Any executive director dismissed for cause would not be eligible for any outstanding bonus payments.
The Committee may decide to award an executive stepping down from the Board, but remaining with the Group, 
a bonus pro-rated to reflect the portion of the financial year which had elapsed on the date of their change of role. 
This would be calculated with reference to individual and financial performance measures in the usual way. 
The Committee may determine that a portion of such a bonus must be deferred.

Principles
Consistent with other employees in their business unit, executive directors may receive payments to compensate 
them for the loss of employment rights on termination. Payments may include:
 — A nominal amount for agreeing to non-solicitation and confidentiality clauses;
 — Directors’ and Officers’ insurance cover for a specified period following the executive’s termination date;
 — Payment for outplacement services; and
 — Reimbursement of legal fees.
The Committee reserves the right to make additional exit payments where such payments are made in good faith:
 — In discharge of an existing legal obligation (or by way of damages for breach of such an obligation); or
 — By way of settlement or compromise of any claim arising in connection with the termination of a director’s 

office or employment.

Remuneration reportDirectors’ remuneration policy Prudential plc Annual Report 2013106

Remuneration policy for non-executive directors and the non-executive Chairman

Fees

Benefits

Share ownership guidelines

Non-executive 
directors

Non-executive 
Chairman

Non-executive directors are 
not eligible to receive benefits, 
a pension allowance or to 
participate in the Group’s 
employee pension schemes.
Travel and expenses for non-
executive directors (including the 
Chairman) are incurred in the 
normal course of business, for 
example in relation to attendance 
at Board and committee meetings. 
The costs associated with these 
are all met by the Company.

In July 2011, a share ownership 
guideline for non-executive 
directors was introduced. It is 
expected that non-executive 
directors will hold shares with 
a value equivalent to one times 
the annual basic fee (excluding 
additional fees for chairmanship 
and membership of any 
committees). 
Non-executive directors will be 
expected to attain this level of 
share ownership within three 
years of the implementation 
of this requirement (or within 
three years of their date of 
appointment, if later). 

The Chairman has a share 
ownership guideline of one 
times his annual fee and is 
expected to attain this level 
of share ownership within 
five years of the date of 
his appointment.

The Chairman may be offered 
benefits including:
 — Health and wellness benefits; 

protection and security 
benefits; transport benefits; 
and relocation and expatriate 
benefits (where appropriate)

The maximum paid will be the 
cost to the Company of providing 
these benefits. 
The Chairman is not eligible 
to receive a pension allowance 
or to participate in the Group’s 
employee pension schemes.

All non-executive directors receive a basic 
fee for their duties as a Board member. 
Additional fees are paid for added 
responsibilities such as chairmanship and 
membership of committees, or acting as 
the Senior Independent Director. Fees are 
paid to non-executives in cash, subject to 
the appropriate deductions.
The basic and additional fees are reviewed 
annually by the Board, with any changes 
effective from 1 July. In determining the 
level of fees the Board considers:
 — The time commitment and other 

requirements of the role; Group financial 
performance; salary increases for all 
employees; and benchmark information 
from appropriate markets.

If, in a particular year, the number of 
meetings is materially greater than usual, the 
Company may determine that the provision 
of additional fees is fair and reasonable.
Non-executive directors are not eligible 
to participate in annual bonus plans or 
long-term incentive plans. 

The Chairman receives an annual fee for the 
performance of their role. This fee is agreed 
by the Remuneration Committee and is paid 
to the Chairman in cash, subject to the 
appropriate deductions. On appointment, 
the fee may be fixed for a specified period 
of time. Following the fixed period (if 
applicable) this fee will be reviewed annually. 
Changes in the fee are effective from 1 July.
In determining the level of the fee for the 
Chairman the Committee considers:
 — The time commitment and other 
requirements of the role; the 
performance and experience of the 
Chairman; internal relativities; Company 
financial performance; salary increases 
for all employees; and benchmark 
information from appropriate markets.
The Chairman is not eligible to participate 
in annual bonus plans or long-term 
incentive plans.

Recruitment of a new non-executive chairman or non-executive director
The fees for a new non-executive director will be consistent with the current basic fee paid to other non-executive directors (as set out 
in the annual report on remuneration for that year) and will be reflective of their additional responsibilities as Chair and/or members of 
Board committees.

The fee for a new non-executive Chairman will be set with reference to the time commitment and other requirements of the role, the 
experience of the candidate, as well as internal relativities among the other executive and non-executive directors. To provide context 
for this decision, data would be sought for suitable market reference point(s). 

Notice periods – non-executive directors and non-executive Chairman
Non-executive directors are appointed pursuant to letters of appointment with notice periods of six months without liability for 
compensation. A contractual notice period of 12 months by either party applies for the non-executive Chairman. The Chairman would 
not be entitled to any payments for loss of office. For information on the terms of appointment for non-executive directors please see 
the corporate governance report. 

Prudential plc Annual Report 2013 Remuneration reportDirectors’ remuneration policy continuedRemuneration report 

Annual report on remuneration 

107

The operation of the Committee
The members of the Committee during 2013, and the number of Remuneration Committee meetings they attended, are listed below. 
All are independent non-executive directors:

Director

Lord Turnbull KCB CVO (Chairman)
Keki Dadiseth (until 1 May 2013)
Michael Garrett (until 31 August 2013)
Kai Nargolwala 
Anthony Nightingale CMG SBS JB (from 1 June 2013)
Philip Remnant CBE ACA (from 1 January 2013)

Meetings attended

5/5
0/2
3/3
5/5
3/3
5/5

In 2013, the Committee met five times. Key activities at each meeting are shown in the table below:

Meeting

Key activities

Early March 2013

Approve the 2012 directors’ remuneration report; consider 2012 bonus awards for executive directors; consider 
vesting of the long-term incentive awards with a performance period ending on 31 December 2012; and approve 
2013 long-term incentive awards, performance measures and Plan documentation.

Mid-March 2013 

Confirm 2012 annual bonuses and the vesting of long-term incentive awards with a performance period ending 
on 31 December 2012, in light of audited financial results.

June 2013

September 2013

December 2013

Review the remuneration of the Group Leadership Team, senior risk staff and of employees with a remuneration 
opportunity over £1 million per annum; consider the cascade of the remuneration architecture to the senior 
management team; and review progress towards share ownership guidelines by the Chairman, executive 
directors and Group Executive Committee members.

Monitor performance against long-term incentive targets, based on the half year results; review the dilution 
levels resulting from the Company’s share plans; consider the latest version of the external measures report; 
review total 2014 remuneration of executive directors for consultation with shareholders; and review draft 
remuneration policy report for consultation with shareholders.

Review the level of participation in the Company’s all-employee share plans; approve executive directors’ 2014 
salaries and incentive opportunities; consider the annual bonus and long-term incentive measures and targets to 
be used in 2014; review an initial draft of the 2013 directors’ remuneration report; review the Committee’s terms 
of reference; and approve the Committee’s 2014 work plan.

The Chairman and the Group Chief Executive attend meetings by invitation. The Committee also had the benefit of advice from:
Group Chief Risk Officer; Chief Financial Officer; Group Human Resources Director; and Director of Group Reward and Employee 
Relations. Individuals are never present when their own remuneration is discussed.

During 2013, Deloitte LLP were the independent advisor to the Committee. Deloitte were appointed by the Committee in 2011 

following a competitive tender process. As part of this process, the Committee considered the services that Deloitte provided to 
Prudential and its competitors as well as other potential conflicts of interests. Deloitte is a member of the Remuneration Consultants’ 
Group and voluntarily operate under their code of conduct when providing advice on executive remuneration in the UK. Deloitte 
regularly meet with the Chairman of the Committee without management present. The Committee is comfortable that the Deloitte 
engagement partner and team, that provide remuneration advice to the Committee, do not have connections with Prudential that may 
impair their independence and objectivity. The total fees paid to Deloitte for the provision of independent advice to the Committee in 
2013 were £72,000, charged on a time and materials basis. During 2013, Deloitte also gave Prudential management advice on 
remuneration, as well as providing guidance on Solvency II, taxation and other financial matters. In addition, management received 
external advice and data from a number of providers. This included market data and legal counsel. This is not considered to be material 
advice or services. 

During the year, the Company has complied with the appropriate provisions of the UK Corporate Governance Code which are in force 

regarding directors’ remuneration.

Remuneration reportAnnual report on remuneration Prudential plc Annual Report 2013108

Remuneration in respect of performance in 2013
Base salary
Executive directors’ salaries were reviewed in 2012, with changes effective from 1 January 2013. When the Committee took these 
decisions it considered the salary increases awarded to other employees, the performance and experience of each executive, and the 
relative size of each directors’ role, as well as the performance of the Group. Salary increases for the wider workforce vary across our 
business units, varying with local market conditions; in 2013 salary budgets increased between 3 per cent and 6 per cent for the wider 
workforce.

To provide context for this review, information was also drawn from the following market reference points:

Director

Rob Devey

John Foley

Michael McLintock

Nic Nicandrou

Barry Stowe

Tidjane Thiam

Role

Chief Executive, UK & Europe

Chief Risk Officer

Chief Executive, M&G

Chief Financial Officer

Chief Executive, PCA

Group Chief Executive

Mike Wells

President & CEO, JNL 

Benchmark(s) used to assess remuneration

FTSE 40
International Insurance Companies

FTSE 40

McLagan UK Investment Management Survey

FTSE 40
International Insurance Companies

Towers Watson Asian Insurance Survey

FTSE 40
International Insurance Companies

Towers Watson US Financial Services Survey
LOMA US Insurance Survey

After careful consideration the Committee decided to increase salaries by 3 per cent as set out below.

Executive1

Rob Devey
John Foley
Michael McLintock
Nic Nicandrou
Barry Stowe
Tidjane Thiam
Mike Wells

2012 salary

2013 salary (+3%)

£600,000
£610,000
£360,000
£630,000
HK$ 8,000,000
£1,000,000
US$1,050,000

£618,000
£628,300
£370,800
£648,900
HK$ 8,240,000
£1,030,000
US$1,081,500

Note
1 

Jackie Hunt was appointed on 5 September 2013. Her salary on joining was £625,000.

Annual bonus
The directors’ remuneration policy section provides further details of the design of Prudential’s annual bonus plans.

2013 annual bonus opportunities
Executive directors’ bonus opportunities, the weighting of performance measures for 2013 and the proportion of annual bonuses 
deferred are set out below:

Weighting of measures

Financial measures

Maximum AIP
 opportunity 
(% of salary)

Deferral 
requirement

Group

Business unit

Personal 
objectives

160% 40% of total bonus
160% 40% of total bonus
160% 40% of total bonus
600% 40% of total bonus
175% 40% of total bonus
160% 40% of total bonus
200% 40% of total bonus
160% 40% of total bonus

20%
50%
20%
20%
80%
20%
80%
80%

60%
–
60%
60%
–
60%
–
–

20%
50%
20%
20%
20%
20%
20%
20%

Rob Devey1
John Foley
Jackie Hunt
Michael McLintock2
Nic Nicandrou 
Barry Stowe 
Tidjane Thiam 
Mike Wells3

Notes
1  The maximum bonus opportunity shown for Rob Devey was his annual opportunity – this was pro-rated for the portion of 2013 for which he was employed 

by the Company (to 31 October). Please see the section on ‘Payment to past directors’ for details. 

2  Michael McLintock’s annual bonus opportunity in 2013 was the lower of 0.75 per cent of M&G’s IFRS profit and six times annual salary. M&G’s IFRS profit in 2013 

3 

was £395 million. 
In addition to the AIP, Mike Wells receives a 10 per cent share of the Jackson Senior Management Bonus Pool. This is determined by the financial performance 
of Jackson.

Prudential plc Annual Report 2013 Remuneration reportAnnual report on remuneration continued109

2013 AIP performance measures and achievement
Financial performance
The financial performance measures set for 2013 are shown below. Prior to the start of the year the Committee set stretching 
performance ranges for each of these measures. The Committee reviewed the Group’s performance against these ranges at its meeting 
in February 2014; in all of our key performance metrics the Group’s 2013 results exceed those achieved in 2012. The Committee also 
reviewed a report from the Group Chief Risk Officer which assessed the achievement of these results in the context of adherence to 
the Group’s risk appetite and framework.

The performance measures, and the relative achievement compared to the performance range, is illustrated below. The Board believe 

that, due to the commercial sensitivity of these targets, disclosing them may damage the competitive position of the Group. 

Weighting1

Threshold
0% vesting

Midpoint
50% vesting

Maximum
100% vesting

Above maximum
100% vesting

30%

20%

15%

15%

10%

10%

Measure

IFRS operating profit

IGD surplus

Cash flow

Net free surplus generated

NBP EEV profit

In-force EEV profit

Group
PCA
UKIO
M&G

Notes
1  The weighting of each measure within the Group financial element of the bonus for all executives excluding the Chief Executive, M&G. Weightings for the 

business unit bonus element vary based on the strategy of each business. 
In addition, investment performance (measured over a one and three-year basis) forms 30 per cent of the Chief Executive, M&G’s annual bonus. 

2 

Personal performance
As set out in our remuneration policy, a proportion of the annual bonus for each executive director is based on the achievement of 
personal objectives. These objectives include the executive’s contribution to Group strategy as a member of the Board and specific 
goals related to their functional and/or business unit role. 2013 objectives were set for each executive prior to the start of the financial 
year, and performance against these objectives was assessed by the Committee at its meeting in February 2014. 

2013 annual incentive plan payments
On the basis of the outstanding performance of the Group and business units, and the Committee’s assessment of each executive’s 
personal performance, the Committee determined the following 2013 AIP payments:

Executive

Role

2013 salary

Maximum 
2013 AIP

2013 AIP 
payment 
(as a percentage 
of maximum)

2013 AIP 
payment

Chief Executive, UK & Europe
Group Investment Director
Chief Executive, UK & Europe

Rob Devey1
John Foley
Jackie Hunt
Michael McLintock2 Chief Executive, M&G
Chief Financial Officer
Nic Nicandrou 
Chief Executive, PCA
Barry Stowe 
Group Chief Executive
Tidjane Thiam 
Mike Wells3
President & CEO, JNL

£618,000
£628,300
£625,000
£370,800
£648,900
HK$8,240,000
£1,030,000
US$1,081,500

160%
160%
160%
600%
175%
160%
200%
160%

77.4%
99.9%
93.4%
100.0%
99.0%
95.4%
99.8%
99.2%

£637,776
£1,004,023
£934,375
£2,224,800
£1,123,895
HK$12,579,184
£2,055,880
US$1,716,773

Notes
1  Rob Devey received a bonus pro-rated for the portion of 2013 he was employed by the Company (to 31 October 2013). Please see the section on ‘Payments to past 

directors’ for details. 

2  Michael McLintock’s annual bonus opportunity in 2013 was the lower of 0.75 per cent of M&G’s IFRS profit and six times annual salary. M&G’s IFRS profit in 2013 

3 

was £395 million. 
In addition to the AIP Mike Wells also received 10 per cent of the JNL Senior Management Bonus Pool. His total bonus including his AIP and JNL Senior 
Management award is US$5,342,373. 

2013 Jackson bonus pool
In 2013 the Jackson bonus pool was determined by Jackson’s profitability, capital adequacy, remittances to Group, in-force experience 
and credit rating. Across all of these measures, Jackson delivered excellent performance and exceeded prior year performance. 
As a result of this performance, the Committee determined that Mike Wells’ share of the bonus pool would be US$3,625,600.

Remuneration reportAnnual report on remuneration Prudential plc Annual Report 2013110

Long-term incentive plans with performance periods ending on 31 December 2013
Our long-term incentive plans have performance conditions which are based on the Group’s business priorities. When the Committee 
decided the proportion of these awards which should be released, actual financial results were reviewed against the performance 
targets set. The Committee also reviewed the underlying Company performance to ensure that these vesting levels were appropriate. 
The vesting levels are set out below. 

The remuneration policy report contains further details of the design of Prudential’s long-term incentive plans. Information 

on long-term incentives awarded in 2013 is shown on page 115.

Group Performance Share Plan (GPSP) and UK BUPP awards
In 2011, all executive directors were made awards under the GPSP. The line chart below compares Prudential’s TSR during the 
performance period (1 January 2011 to 31 December 2013) with that of the peer group index TSR. As a result of Prudential’s excellent 
TSR performance, which was in excess of 140 per cent of the index, these awards will be released in full:

Group Performance Share Plan (GPSP) and UK BUPP awards

220%

200%

180%

160%

140%

120%

100%

80%

219.5

188.0

172.3

156.7

Dec 2010

Dec 2011

Dec 2012

Dec 2013

Prudential TSR performance – vesting level = 100%
Index x 120% – performance level required for awards to vest at 100%
Index x 110% – performance level required for awards to vest at 75%
Index – performance required for awards to vest at 25%

Note
1  Companies in the peer group for the 2011 GPSP and UK BUPP awards are:

Aegon, Allianz, Aviva, Axa, Generali, ING, Legal & General, Manulife, Old Mutual and Standard Life.

Asia BUPP
In 2011, Barry Stowe received an award under the Asia BUPP. This award vests based on the new business profit, IFRS profit and cash 
remittances of the Asia business. The chart below illustrates the achievement against performance ranges for the 2011 Asia award:

Measure

Threshold

Mid

Maximum

Overall 2013 vesting

1/3 cumulative new business profit

1/3 cumulative IFRS profit

1/3 cumulative cash remittances

98.09%

M&G Executive Long-Term Incentive Plan
The phantom share price at vesting for the 2011 M&G Executive Long-Term Incentive award is determined by the increase or decrease 
in M&G’s profitability over the three-year performance period, with adjustments for the investment performance of its funds. M&G 
performance and the resulting phantom share price for Michael McLintock is shown below:

Award

Three-year profit growth of M&G

Three-year investment performance

2013 phantom share price

2011 M&G Executive LTIP

61%

Second quartile

£2.30

Prudential plc Annual Report 2013 Remuneration reportAnnual report on remuneration continued 
111

Jackson awards
In 2010, Mike Wells was granted awards under two legacy long-term incentive plans offered to senior staff in Jackson; these awards had 
a four-year performance period. In 2011, following his appointment to the Prudential Board, he received awards under the GPSP and 
Jackson BUPP. These awards had a three-year performance period. Mike Wells’ 2010 JNL awards (the JNL Long-Term Incentive Plan and 
2010 JNL US Performance Share Plan) will be released in 2014, alongside his 2011 GPSP and BUPP awards. The vesting of these awards 
are set out below:

Jackson BUPP
Mike Wells’ 2011 Jackson BUPP award vests subject to Shareholder Capital Value (SCV) growth over the performance period. 
As a result of excellent SCV growth of 17.7 per cent per annum over the performance period this award will vest in full:

Percentage of award that vests:

30%

75%

100%

Actual performance

Compound annual growth 
in SCV over three years:

0%

5%

8%

10%

12%

15%

17.7%

Legacy below Board long-term incentive plans
On 31 December 2013, the performance periods for the 2010 awards under the JNL long-term incentive plans (which began on 
1 January 2010) came to an end. Over the four-year period the shareholder value of the US business grew by 14.33 per cent per annum 
(on a compound basis) and by 70.848 per cent over the performance period. This resulted in vesting of 121.16 per cent of Mike Wells’ 
2010 JNL US Performance Share Plan award and of 70.848 per cent of his 2010 cash-settled JNL Long-Term Incentive Plan award. 
These were the last awards which Mike Wells received under these plans. 

Pension entitlements 
Pension provisions in 2013 were:

Executive

Barry Stowe

Mike Wells

John Foley

2013 pension arrangement 

Life assurance provision

Pension supplement in lieu of pension of 
25 per cent of salary and a HK$30,000 
payment to the Hong Kong Mandatory 
Provident Fund.

Four times salary.

Matching contributions of 6 per cent of base 
salary capped at US$255,000.

Two times salary.

An annual profit sharing contribution 
equivalent to 6 per cent of pensionable 
salary was made in 2013.

Contributions into the defined contribution 
pension scheme and a cash supplement 
with a total value of 25 per cent of salary.

Up to four times salary plus a dependants’ pension.

All other UK-based executives 

Pension supplement in lieu of pension of 
25 per cent of salary.

Up to four times salary plus a dependants’ pension.

Michael McLintock previously participated in a contributory defined benefit scheme which was open at the time he joined the Company. 
The scheme provided a target pension of two-thirds of final pensionable earnings on retirement for an employee with 30 years or 
more potential service who remains in service to normal retirement date. Mr McLintock is now a deferred member of the scheme. 
Mr McLintock’s normal retirement date under the scheme is age 60. Should Mr McLintock claim his deferred pension before this 
age it will be subject to an actuarial reduction. There are no additional benefits payable should Mr McLintock retire early.

At the end of 2013 the transfer value of this entitlement was £1,089,263. This equates to an annual pension of £57,378, which 

will increase broadly in line with inflation in the period before becoming due for payment on Mr McLintock’s retirement.

Prior to joining the Board, John Foley participated in a defined benefit scheme. There are no entitlements under this scheme 

in respect of his service as an executive director.

Remuneration reportAnnual report on remuneration Prudential plc Annual Report 2013112

Table of 2013 executive director total remuneration ‘The Single Figure’ 

£000

Rob Devey1
John Foley
Jackie Hunt2
Michael McLintock
Nic Nicandrou
Barry Stowe3
Tidjane Thiam
Mike Wells4

Total

Of which:

2013 
taxable 
benefits*

2013 
pension 
benefits†

2013 
total bonus

Amount 
paid in cash

Amount 
deferred into 
Prudential 
shares

2013 
LTIP 
releases‡

Other
 payments§

Total 2013 
remuneration
‘The Single 
Figure’¶

77
118
224
92
92
624
123
58

129
157
50
93
162
172
258
20

638
1,004
935
2,225
1,124
1,037
2,056
3,415

1,408

1,041

12,434

383
602
561
1,335
674
622
1,234
2,049

7,460

255
402
374
890
450
415
822
1,366

4,974

1,996
2,114
1,343
3,704
2,114
2,425
5,189
7,549

26,434

129
– 
801
– 
– 
– 
– 
– 

930

3,484
4,021
3,552
6,485
4,141
4,937
8,656
11,733

47,009

2013 
salary

515
628
199
371
649
679
1,030
691

4,762

*  Benefits include (where provided) the cost of providing the use of a car and driver, medical insurance, security arrangements and relocation/expatriate benefits. 
† 2013 pension benefits include cash supplements for pension purposes, and contributions into DC schemes as outlined on page 111. 
‡ In line with the regulations, the estimated value of LTIP releases has been calculated based on the average share price over the last three months of 2013. The actual 

value of LTIPs, based on the share price on the date awards are released, will be shown in the 2014 report. 

§ Other payments comprises of pay in lieu of salary and pension supplement for Rob Devey over the period 1 November 2013 to 31 December 2013 and a cash payment 

to Jackie Hunt in respect of shares forfeited when leaving Standard Life, the net value of which was used to purchase Prudential shares. Further information is 
outlined on page 118. There were no malus adjustments in 2013.

¶ Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded figures. Total remuneration is calculated using the 

methodology prescribed by Schedule 8 of the Companies Act.

Notes
1  Rob Devey left the Company on 31 October 2013.
2 

Jackie Hunt joined the Company on 5 September 2013. Her benefits included a one-off relocation payment of £188,679 to cover additional expenses such as stamp 
duty and estate agent fees.

3  Barry Stowe’s benefits relate primarily to his expatriate status, including costs of £224,612 for housing, £35,230 for children’s education, £70,452 for home leave 

and a £252,142 Executive Director Location Allowance.

4  Mike Wells’ bonus figure excludes a contribution of £9,779 from a profit sharing plan which has been made into a 401(k) retirement plan. This is included under 

2013 pension benefits.

Table of 2012 executive director total remuneration ‘The Single Figure’ 

£000

Rob Devey 
John Foley
Michael McLintock1
Nic Nicandrou 
Barry Stowe2
Tidjane Thiam 
Mike Wells3

Total 

Of which:

2012 
salary

2012  
benefits*

2012 
pension 
benefits†

Total 2012 
bonus

Amount 
paid in cash

Amount 
deferred into 
Prudential 
shares

2012 
LTIP 
releases‡

Other
 payments

Total 2012 
remuneration
‘The Single 
Figure’§

600
610
360
630
651
1,000
663

4,514

114
156
124
99
608
123
55

150
153
311
158
165
250
19

710
976
1,308
1,092
1,022
2,000
2,902

1,279

1,206

10,010

426
586
904
655
613
1,000
2,031

6,215

284
390
404
437
409
1,000
871

3,795

2,510
–
3,414
2,510
3,036
6,160
3,634

21,264

–
–
–
–
–
–
–

–

4,084
1,895
5,517
4,489
5,482
9,533
7,273

38,273

*  The value of benefits is the cost to the Company of providing core and additional benefits. The value of some benefits included in the 2012 benefits calculation 

(for example life assurance) have not been included in 2013 taxable benefits information as they are not subject to UK tax. The 2012 number has not been restated 
from the 2012 report as the differences are not considered significant.

† 2012 pension benefits includes amounts paid as cash supplements, employers contributions into DC schemes and the 2012 increase in transfer value in Michael 
McLintock’s DB pension, as set out in the 2012 directors’ remuneration report. In the 2012 report these amounts were shown in two columns: ‘Cash supplements 
for pension purposes’ and ‘2012 employers pension contributions.’

‡ The long-term incentive values shown above are higher than those reported in the 2012 Annual Report. This is because there was significant share price growth 

between the final three months of 2012 (used to estimate the value of the awards, in line with the regulations) and the price on 15 March 2013 and 2 April 2013, when 
long-term awards were released. The estimated share price was £8.67 but the actual price on release was £11.54 (15 March 2013) and £10.83 (2 April 2013). Dividend 
equivalent shares were also added to GPSP and BUPP awards on release. 

§ Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded figures. Total remuneration is calculated using the 

methodology prescribed by Schedule 8 of the Companies Act.

Notes
1 

‘The Single Figure’ for Michael McLintock for 2012 includes the increase in transfer value of his defined benefit pension. This is outlined in the 2012 directors’ 
remuneration report.

2  Barry Stowe’s benefits relate primarily to his expatriate status, including costs of £217,567 for housing, £32,104 for children’s education, £69,289 for home leave 

and a £248,894 Executive Director Location Allowance.

3  Mike Wells’ bonus figure excludes a contribution of US$15,000 from a profit sharing plan which has been made into a 401(k) retirement plan. This is included 

under employers pension contribution.

Prudential plc Annual Report 2013 Remuneration reportAnnual report on remuneration continuedPerformance graph and table
The chart below illustrates the TSR performance of Prudential, the FTSE 100 and International Insurers over the past five years. 
The information in the table below shows the total remuneration for the Group Chief Executive over the period:

Prudential TSR v FTSE 100 and International Insurers – total return over five years to December 2013

£450

£400

£350

£300

£250

£200

£150

£100

113

£434

£201
£187

Prudential

FTSE 100

International Insurers

Dec 2008

Dec 2009

Dec 2010

Dec 2011

Dec 2012

Dec 2013

£000

2009

2009

2010

2011

2012

2013

Group Chief Executive
Salary, pension and benefits
Annual bonus payment
(As % of maximum)
Long-term incentive vesting
(As % of maximum)
Other payments

Group Chief Executive Single Figure 

of total remuneration

Mark Tucker Tidjane Thiam Tidjane Thiam Tidjane Thiam Tidjane Thiam Tidjane Thiam
1,411
2,056
(99.8%)
5,189
(100%)
–

1,013
841
(92%)
1,575
(100%)
308

1,189
1,570
(97%)
2,534
(100%)
–

1,241
1,570
(97%)
2,528
(100%)
–

1,373
2,000
(100%)
6,160
(100%)
–

286
354
(90%)
–
–
–

3,737

640

5,293

5,339

9,533

8,656

Note
1  Mark Tucker left the Company on 30 September 2009. Tidjane Thiam became Group Chief Executive on 1 October 2009. The figures shown for Tidjane Thiam’s 

remuneration in 2009 relate only to his service as Group Chief Executive. 

Percentage change in remuneration 
The table below sets out how the change in remuneration for the Group Chief Executive between 2012 and 2013 compares to a wider 
employee comparator group: 

Group Chief Executive
All UK employees

Salary

3%
4.8%

Benefits

0%
5.3%

Bonus

2.8%
20.3%

The employee comparator group used for the purpose of this analysis is all UK employees. This includes employees in the UK Insurance 
Operations business, M&G and Group Head Office, and reflects the average change in pay for employees employed in both 2012 and 
2013. The salary increase includes uplifts made through the annual salary review, as well as any additional changes in the year, for 
example promotions or role changes. 

The UK work force has been chosen as the most appropriate comparator group as it reflects the economic environment for the 

location in which the Group Chief Executive is employed.

Relative importance of spend on pay
The table below sets out the amounts paid in respect of 2012 and 2013 on all employee pay and dividends:

All employee pay (£m)1
Dividends (£m)

2012

1,141
747

2013

1,562
859

Percentage
change

36.9%
15.0%

Note
1  All employee pay as taken from note B3.1 to the financial statements. The figure for 2012 includes an adjustment in respect of pension actuarial gains. 

Underlying employee pay excluding social security and pension costs increased by 13.6 per cent. Further information is set out in the financial statements. 

Remuneration reportAnnual report on remuneration Prudential plc Annual Report 2013114

Non-executive remuneration in 2013
Chairman’s fees 
The annual fee paid to the Chairman, Paul Manduca, remained unchanged at £600,000.

Non-executive director fees
An increase of just under 3 per cent was made to the basic non-executive fee with effect from 1 July 2013. Increases were made to the 
additional fees paid to chairmen of the Remuneration Committee and Risk Committee, and a fee for membership of the Nomination 
Committee of £10,000 per annum was introduced. These changes reflect the increased time commitment involved in these roles. 
The revised fees are shown below: 

Annual Fees

Basic fee
Additional fees:

Audit Committee Chairman
Audit Committee member 
Remuneration Committee Chairman 
Remuneration Committee member 
Risk Committee Chairman 
Risk Committee member
Nomination Committee member 
Senior Independent Director

From 
1 July 2012
£ 

From 
1 July 2013
£ 

87,500

70,000
25,000
50,000
25,000
60,000
25,000
–
50,000

90,000

70,000
25,000
60,000
25,000
65,000
25,000
10,000
50,000

Note
1 

If, in a particular year, the number of meetings is materially greater than usual, the Company may determine that the provision of additional fees is fair and 
reasonable.

The resulting fees paid to non-executives are:

£000s

Chairman
Paul Manduca1
Non-executive directors
Keki Dadiseth2
Howard Davies 
Michael Garrett3
Ann Godbehere 
Alistair Johnston
Kai Nargolwala
Anthony Nightingale4
Philip Remnant4
Alice Schroeder4
Lord Turnbull 

Total

2013 
fees

600

40
181
75
189
114
139
67
194
64
174

2012 
fees

393

120
171
111
181
111
136
n/a
n/a
n/a
161

2013 
taxable 
benefits*

Total 2013 
remuneration:
 ‘The Single 
Figure’†

Total 2012 
remuneration:
 ‘The Single 
Figure’

2012 
benefits

129

71

–  
–  
–  
–  
–  
–  
–  
–  
–  
–  

–  
–  
–  
–  
–  
–  
–  
–  
–  
–  

729

40
181
75
189
114
139
67
194
64
174

464

120
171
111
181
111
136
n/a
n/a
n/a
161

1,837

1,384

129

71

1,966

1,455

*  Benefits include the cost of providing the use of a car and driver, medical insurance and security arrangements. The value of some benefits included in the 2012 
benefits calculation (for example life assurance) have not been included in 2013 taxable benefits information as they are not subject to UK tax. The 2012 number 
has not been restated from the 2012 report as the differences are not considered significant.   

† Each remuneration element is rounded to the nearest £1,000 and totals are the sum of these rounded figures. Total remuneration is calculated using the 

methodology prescribed by Schedule 8 of the Companies Act. The Chairman and non-executive directors are not entitled to participate in annual bonus plans 
or long-term incentive plans.

Notes
1 

Paul Manduca was appointed as Chairman on 2 July 2012.  The figures for 2012 above include the fees he received as the Senior Independent Director prior 
to his appointment as Chairman.

2  Keki Dadiseth retired from the Board on 1 May 2013. In 2013, he was paid an allowance of £2,999 in respect of his accommodation expenses in London while 

on Company business during the period he served as a non-executive director. In 2012 this totalled £8,997. This is included in the fees shown above.

3  Michael Garrett retired from the Board on 31 August 2013.
4  Anthony Nightingale, Philip Remnant and Alice Schroeder did not serve as non-executive directors during 2012.

Prudential plc Annual Report 2013 Remuneration reportAnnual report on remuneration continued115

Long-term incentives awarded in 2013
2013 share-based long-term incentive awards
The table below shows the awards made to executive directors in 2013 under share-based long-term incentive plans and the 
performance conditions attached to these awards:

Executive

Role

Group Investment Director
Chief Executive, UK & Europe

John Foley
Jackie Hunt1
Michael McLintock2 Chief Executive, M&G
Chief Financial Officer
Nic Nicandrou 
Chief Executive, PCA
Barry Stowe 
Group Chief Executive
Tidjane Thiam 
President & CEO, JNL
Mike Wells

Face value
of award
(% of 
salary)

250%
225%
150%
225%
225%
400%
460%

Face value
of award*
£s

1,570,745
1,406,282
556,196
1,460,023
1,563,811
4,119,988
3,257,930

Percentage
of award
released for
achieving
threshold
targets†

25%
25%
25%
25%
25%
25%
25%

End of
performance
period

31 Dec 15
31 Dec 15
31 Dec 15
31 Dec 15
31 Dec 15
31 Dec 15
31 Dec 15

Weighting of performance conditions

IFRS Profit

Group 

TSR Group Asia

US

UK

50%

50% 50%
50%
100%
50% 50%
50%
50% 50%
50%

50%

50%

*  Awards for executive directors are calculated based on the average share price over the three dealing days prior to the awards being granted (22 May 2013).
† The percentage of award released for achieving maximum targets is 100 per cent.

Notes 
1 

Jackie Hunt’s award was granted on 7 October 2013. The number of shares awarded was calculated using the same share price as used for the other executive 
directors. Jackie Hunt was also made awards to replace long-term incentives forfeited when she left Standard Life. These are outlined under ‘Recruitment 
arrangements’.

2  The awards made under the PLTIP to the Chief Executive, M&G are subject only to the TSR performance condition. The IFRS profit of M&G is a performance 

condition under the M&G Executive LTIP. 

3  Rob Devey also received a long-term incentive award in 2013. Please see the section on ‘Payments to past directors’ for details of the award and the performance 

conditions attached to it.

Group TSR performance will be measured on a ranked basis. 25 per cent of the award will vest for TSR at the median of the peer group 
increasing to full vesting for performance at the upper quartile. The peer group for 2013 awards is:

Aegon
Allianz
Legal & General
Old Mutual
Swiss Re

Aflac
Aviva
Manulife
Prudential Financial
Zurich Insurance Group

AIA
AXA
MetLife
Standard Life

AIG
Generali
Munich Re
Sun Life Financial

Performance ranges for IFRS operating profit measured on a cumulative basis over three years are set at the start of the performance 
period. Due to commercial sensitivities these are not published in advance but will be disclosed for Group, when awards vest.

2013 cash long-term incentive awards
In addition to his PLTIP award, Michael McLintock receives an annual award under the M&G Executive LTIP. In 2013 he received the 
following award: 

Executive

Role

Face value
of award
(% of 
salary)

Face value
of award
£s

Percentage
of award
released for
achieving
threshold
targets

End of
performance
period

Michael McLintock

Chief Executive, M&G

300%

1,112,400

See note

31 Dec 15

Note
1  The value of the award on vesting will be based on the profitability and investment performance of M&G over the performance period, as described in the 

Directors’ remuneration policy.

Remuneration reportAnnual report on remuneration Prudential plc Annual Report 2013116

Statement of directors’ shareholdings
The shareholding requirements and share ownership guidelines are outlined below:

Group Chief Executive
Other executive directors
Chairman
Non-executive directors

Articles of Association

Share ownership guideline

Number of 
shares

Period to 
meet the 
requirement1

Where
applicable,
requirement
met?

Number of
shares as 
a percentage 
of salary/fee

2,500
2,500
2,500
2,500

1 year
1 year
1 year
1 year

Yes
Yes
Yes
Yes

350%
200%
100%
100%

Period to 
meet the 
guideline2

5 years
5 years
5 years
3 years

Where
applicable,
requirement
met?

Yes
Yes
On course
Yes

Notes 
1  Holding requirement of the Articles of Association (2,500 ordinary shares) must be obtained within one year of appointment to the Board.
2  The increased guidelines for executive directors were introduced with effect from 1 January 2013. Executive directors have five years from this date (or date of 

joining if later) to reach the enhanced guideline. The guideline for non-executive directors was introduced on 1 July 2011. Non-executive directors have three 
years from this date (or date of joining if later) to reach the guideline. 

The interests of directors in ordinary shares of the Company are set out below. ‘Beneficial interest’ includes shares acquired under the 
Share Incentive Plan (detailed in the table on page 123), deferred annual incentive awards and interests in shares awarded on appointment 
(detailed in the ‘other share awards’ table on page 121). It is only these shares that count towards the share ownership guidelines. 

1 Jan 2013

31 Dec 2013

11 Mar 2014

Total 
beneficial
interest 
(number of 
shares)

Total 
beneficial 
interest
(number of 
shares)

Beneficial 
interest as 
a percentage 
of salary/
basic fee*

Number of 
shares 
subject to 
performance 
conditions†

Total 
interest in 
shares

Total 
beneficial 
interest 
(number of 
shares)

2,500

42,500

95%

–

42,500

42,500

323,235
–
682,733
350,858
511,231
923,839
591,808
275,443

3,192
15,914
5,000
16,000
–
–
–
16,624
32,196
39,233

240,047
36,360
453,820
302,885
401,140
892,684
405,844
n/a

8,316
15,914
10,000
50,000
15,000
4,709
2,000
16,624
n/a
n/a

512%
78%
1,640%
625%
792%
1,161%
787%
n/a

124%
237%
149%
744%
223%
70%
30%
248%
n/a
n/a

483,765
320,430
142,283
460,412
499,090
1,243,213
1,208,278
n/a

723,812
356,790
596,103
763,297
900,230
2,135,897
1,614,122
n/a

–
–
–
–
–
–
–
–
–
–

8,316
15,914
10,000
50,000
15,000
4,709
2,000
16,624
n/a
n/a

240,047
36,395
453,820
302,921
401,140
892,684
405,844
n/a

8,316
15,914
10,000
50,000
15,000
4,709
2,000
16,624
n/a
n/a

Chairman
Paul Manduca 
Executive directors
John Foley 
Jackie Hunt1
Michael McLintock 
Nic Nicandrou
Barry Stowe2
Tidjane Thiam 
Mike Wells3
Rob Devey4
Non-executive directors
Howard Davies 
Ann Godbehere 
Alistair Johnston
Kaikhushru Nargolwala
Anthony Nightingale5
Philip Remnant6
Alice Schroeder7
Lord Turnbull 
Keki Dadiseth8
Michael Garrett9

*  Based on the closing share price on 31 December 2013 (£13.40).
† Further information on share awards subject to performance conditions are detailed in the ‘share-based long-term incentive awards’ section of the 

Supplementary information.

Notes
1 
2  For the 1 January 2013 figure part of Barry Stowe’s beneficial interest in shares is made up of 207,963 ADRs (representing 415,926 ordinary shares) and 95,305 

Jackie Hunt was appointed to the Board on 5 September 2013.

ordinary shares (8,513.73 of these ADRs are held within an investment account which secures premium financing for a life assurance policy). For the 
31 December 2013 figure the beneficial interest in shares is made up of 200,570 ADRs (representing 401,140 ordinary shares).

3  For the 1 January 2013 figure Mike Wells’ beneficial interest in shares is made up of 295,904 ADRs (representing 591,808 ordinary shares). For the 31 December 2013 

figure his beneficial interest in shares is made up of 202,922 ADRs (representing 405,844 ordinary shares). In the table above, the figure for shares subject to 
performance conditions includes the maximum number of shares (150 per cent of the original number awarded) which may be released to Mike Wells under the 
JNL Performance Share Plan. This maximum number of shares may be released if stretch performance targets are achieved.

4  Rob Devey left the Board on 5 September 2013.
5  Anthony Nightingale was appointed to the Board on 1 June 2013.
6  Philip Remnant was appointed to the Board on 1 January 2013.
7  Alice Schroeder was appointed to the Board on 10 June 2013. For the 31 December 2013 figure her beneficial interest in shares is made up of 1,000 ADRs 

(representing 2,000 ordinary shares).

8  Keki Dadiseth retired from the Board on 1 May 2013.
9  Michael Garrett retired from the Board on 31 August 2013.

Prudential plc Annual Report 2013 Remuneration reportAnnual report on remuneration continued 
 
 
 
 
 
117

Outstanding share options
The following table sets out the share options held by the directors in the UK Savings-Related Share Option Scheme (SAYE) as at the end 
of the period. No other directors participated in any other option scheme.

Exercise period

Number of options

Market
price 
at 31
December 
2013

Date of 
grant

Exercise 
price

Beginning

End

of period Granted Exercised Cancelled Forfeited Lapsed

Beginning

End of
period

25 Apr 08
John Foley
20 Sep 13
John Foley
Tidjane Thiam 16 Sep 11
Tidjane Thiam 20 Sep 13
16 Sep 11
Nic Nicandrou

551
901
466
901
466

1,340
1 Jun 13 29 Nov 13
1,340 1 Dec 16 31 May 17
1,340 1 Dec 14 29 May 15
1,340 1 Dec 16 31 May 17
1,340 1 Dec 16 31 May 17

2,953
–
965
–
3,268

–
998
–
499
–

2,953
–
–
–
–

–
–
–
–
–

–
–
–
–
–

–
–
998
–
965
–
–
499
– 3,268

Notes
1  A gain of £16,418.68 was made by directors in 2013 on the exercise of SAYE options. 
2  No price was paid for the award of any option. 
3  The highest and lowest closing share prices during 2013 were 1,340 pence and 901.5 pence respectively.
4  All exercise prices are shown to the nearest pence.

Directors’ terms of employment
Executive directors’ service contracts 
The remuneration policy report contains further details of the terms included in executive director service contracts. Details of the 
service contracts of each executive director are outlined below:

Executive director

Rob Devey1
John Foley
Jackie Hunt
Michael McLintock
Nic Nicandrou
Barry Stowe
Tidjane Thiam
Mike Wells2 

Date of contract

1 July 2009
8 December 2010
25 April 2013
21 November 2001
26 April 2009
18 October 2006
20 September 2007
15 October 2010

Notice period 
to the Company

Notice period 
from the Company

12 months
12 months
12 months
6 months
12 months
12 months
12 months
12 months

12 months
12 months
12 months
12 months
12 months
12 months
12 months
12 months

Notes
1  Rob Devey left the Company on 31 October 2013.
2  The contract for Mike Wells is a renewable one-year fixed-term contract. The contract is renewable automatically upon the same terms and conditions, 

unless the Company or the director gives at least 90 days’ notice prior to the end of the relevant term.

Chairman’s letter of appointment
Paul Manduca was appointed as a non-executive director on 15 October 2010 and became Senior Independent Director 
on 1 January 2011. On 2 July 2012 he was appointed Chairman. A contractual notice period of 12 months by either party applies.

Non-executive directors’ letters of appointment
The remuneration policy report contains further details on non-executive directors’ letters of appointment. Details of their individual 
appointments are outlined below:

Non-executive director

Keki Dadiseth1
Howard Davies
Michael Garrett2
Ann Godbehere
Alistair Johnston
Kaikhushru Nargolwala
Anthony Nightingale3
Philip Remnant
Alice Schroeder3
Lord Turnbull

Appointment by the Board

Initial election by 
shareholders at AGM

Notice period

Expiration of current 
term of appointment

1 April 2005
15 October 2010
1 September 2004
2 August 2007
1 January 2012
1 January 2012
1 June 2013
1 January 2013
10 June 2013
18 May 2006

AGM 2005
AGM 2011
AGM 2005
AGM 2008
AGM 2012
AGM 2012
AGM 2014
AGM 2013
AGM 2014
AGM 2006

6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months
6 months

n/a
AGM 2014
n/a
AGM 2014
AGM 2015
AGM 2015
AGM 2014
AGM 2016
AGM 2014
AGM 2015

Notes
1  Keki Dadiseth retired from the Board on 1 May 2013.
2  Michael Garrett retired from the Board on 31 August 2013.
3  For Anthony Nightingale and Alice Schroeder the table assumes initial election by shareholders at the 2014 AGM.

Remuneration reportAnnual report on remuneration Prudential plc Annual Report 2013118

External appointments
Subject to the Group Chief Executive’s or the Chairman’s approval, executive directors are able to accept external appointments as 
non-executive directors of other organisations. Any fees paid may be retained by the executive director. During 2013, Michael McLintock 
received £65,000 as a trustee and non-executive director of another organisation. Jackie Hunt received £45,000 as a non-executive 
director for another organisation. Other directors served on the boards of educational, development, charitable and cultural organisations 
without receiving a fee for such services.

Recruitment arrangements
Jackie Hunt
On 26 April 2013, it was announced that Jackie Hunt would join Prudential as Chief Executive for UK & Europe. The Remuneration 
Committee determined that long-term awards forfeited by Ms Hunt as a consequence of joining Prudential would be replaced on a 
like-for-like basis, and are subject to Prudential performance criteria. 

Ms Hunt was compensated for the loss of her outstanding Standard Life long-term incentive awards with equivalent awards under 

the Prudential Long Term Incentive Plan as outlined below:

Standard Life award being replaced

2011 Group LTIP

2012 Group LTIP

Face value
of award*
£s

Performance
condition
attached
to award†

Percentage
of award
released for
achieving
threshold
targets‡

End of
performance
period

1,185,536

Relative TSR

25% 31 Dec 2013

1,060,994

Relative TSR

25% 31 Dec 2014

*  The face value of awards was calculated using Standard Life’s three days average share price on the date Jackie Hunt joined the Company (September 2013) of £3.389. 
† The performance conditions attached to the awards are the same TSR conditions as other GPSP and UK BUPP awards made in the relevant year.
‡ The percentage of award released for achieving maximum targets is 100 per cent.

Ms Hunt was not compensated for forfeiting her 2013 Standard Life Group LTIP. Instead, a 2013 long-term incentive award was granted 
to her. Full details of this award are set out in the ‘Long-term incentives awarded in 2013’ section of this report.

Ms Hunt forfeited Standard Life deferred bonus awards with a value of £801,210. The Company arranged for these to be replaced 
with Prudential shares on a like-for-like basis. A cash payment was made to Ms Hunt in respect of these awards, the net value of which 
was used to purchase 36,337 shares which will be held in a nominee arrangement on her behalf and released to her in March 2014 
and March 2015 (in line with the release dates of the original Standard Life awards). 

In order for Ms Hunt to take up the position with Prudential she was required to relocate. To facilitate this, the Committee approved 

the reimbursement of reasonable removal charges for the transport of household items and of legal fees for the sale and purchase 
of properties. A one-off payment of £188,679 was made to cover additional expenses, such as stamp duty and estate agent fees. 

Payments to past directors
Rob Devey
On 26 April 2013 it was announced that Rob Devey would leave Prudential at the end of October 2013. In line with his contractual 
entitlements, Mr Devey will receive a payment in lieu of salary and pension allowance for the period 1 November 2013 to 25 April 2014. 
This is paid in instalments and is subject to mitigation. The total amount paid will be £378,000. Medical and life assurance cover will be 
provided until 25 April 2014. The amounts paid in 2013 are included in the table of 2013 total remuneration on page 112.

In 2013 Rob Devey was granted an award under the Prudential Long Term Incentive Plan as follows. At vesting, the award will be 
pro-rated for time employed. It remains subject to the original vesting schedule and to potential future reduction depending on the 
achievement of performance conditions:

Executive

Rob Devey

Face value
of award
(% of 
salary)

Face value
of award*
£s

Percentage
of award
released for
achieving
threshold
targets†

End of
performance
period

225%

1,390,497

25%

31 Dec 15

*  The Award is calculated based on the average share price over the three dealing days prior to the award being granted (22 May 2013).
†  The percentage of award released for achieving maximum targets is 100 per cent (which will then be pro-rated for time employed). 50 per cent of the award will vest 

subject to relative TSR and 50 per cent subject to the achievement of UK IFRS profit targets. Further details of the performance conditions are outlined in the 
‘Long-term incentives awarded in 2013’ section.

Prudential plc Annual Report 2013 Remuneration reportAnnual report on remuneration continued119

The Remuneration Committee used their discretion to determine that outstanding variable awards of pay would be treated in the 
following ways:

 — A 2013 bonus pro-rated for the amount of time Mr Devey was employed by Prudential during the 2013 financial year (to 31 October 2013). 

A 2013 bonus of £637,776 was awarded;

 — 60 per cent of this award was paid in cash and 40 per cent was deferred into Prudential shares and will be released in 2016;

 — Outstanding long-term incentive awards were prorated based on the time Mr Devey was employed by Prudential as a proportion 

of the relevant performance periods. Awards will continue to be subject to the original performance conditions and released on the 
original timescales.

As set out in the section on ‘Remuneration in respect of performance in 2013’, the performance conditions attached to Rob Devey’s 2011 
GPSP and UK BUPP awards were met in full and 100 per cent of the proportion of these awards that were outstanding (34 months 
out of 36) will be released in 2014. 

Clark Manning
Clark Manning stepped down from his role as President and Chief Executive of Jackson and as an executive director on 31 December 2010. 
Clark Manning remained Chairman of Jackson until 30 April 2011 and acted in an advisory role until 31 December 2011. The 2010 directors’ 
remuneration report provided full details of the remuneration arrangements that would apply to Clark Manning after his resignation. 
These arrangements were implemented as intended by the Committee.

The performance conditions attached to the 2010 GPSP and BUPP awards were met in full and awards to Clark Manning were 

released during 2013 on a pro-rata basis, as disclosed in last year’s report. There are no further outstanding awards.

Other directors
A number of former directors receive retiree medical benefits for themselves and their partner (where applicable). This is consistent 
with other senior members of staff employed at the same time. A de minimis threshold of £10,000 has been set by the Committee; 
any payments, or benefits provided to a past director under this amount will not be reported. 

Statement of voting at general meeting
At the 2013 Annual General Meeting, shareholders were asked to vote on the 2012 directors’ remuneration report, the adoption of 
the Prudential Long Term Incentive Plan and the adoption of the rules of the Prudential 2013 Savings-Related Share Option Scheme 
(‘Prudential SAYE’). Each of these resolutions received a significant vote in favour by shareholders; the Committee is grateful for this 
support and endorsement by our shareholders. The votes received were:

Resolution

Votes
for

% of votes
cast

Votes 
against

% of votes
cast

Total votes
cast

Votes
withheld

The Directors’ remuneration report
Prudential SAYE
Prudential Long Term Incentive Plan

1,680,696,983
1,870,467,975
1,649,705,967

88.40%
96.63%
87.11%

220,534,791
65,332,272
244,056,797

11.60%
3.37%
12.89%

1,901,231,774
1,935,800,247
1,893,762,764

36,594,496
2,036,940
44,065,902

Statement of implementation in 2014
Executive directors’ salaries were reviewed in 2013 with changes effective from 1 January 2014. When the Committee took these 
decisions, it considered the salary increases awarded to other employees in 2013 and the expected increases in 2014. The Committee 
also took account of the performance and experience of each executive, and the relative size of each directors’ role, as well as the 
performance of the Group. The external markets used to provide context to Committee were those used for 2013 salaries, with 
for the Chief Executive, M&G, an additional benchmark of Asset Management within International Insurance Companies.

 — The 2014 salary increase for the Chief Financial Officer was 5 per cent, all other executive directors received a 3 per cent increase. 
These uplifts are in line with 2014 salary increase budgets for other employees across our business units (3 per cent to 6 per cent). 
2014 salaries are set out in the ‘Our executive remuneration at a glance’ section. 

 — No changes will be made to executive directors’ maximum opportunities under the annual bonus and long-term incentive awards other 
than for the Chief Financial Officer. The Chief Financial Officer’s 2014 long-term incentive award increased to 250 per cent of salary. 

 — The Chief Financial Officer’s total remuneration opportunity for 2014 has increased by 10 per cent. This reflects the increasing 

complexity and responsibilities of the role, together with the incumbent’s considerable performance and contribution to the Group. 
In making this adjustment the Remuneration Committee were mindful of ensuring that the majority of this be provided through 
long-term incentive awards, so that the full value is only realised over the long term and subject to the achievement of stretching 
performance conditions. Major shareholders were consulted on this change prior to implementation.

 — The performance measures attached to 2014 bonuses and long-term incentive awards remain unchanged from those set out in the 

’Remuneration in respect of 2013’ section of this report.

Remuneration reportAnnual report on remuneration Prudential plc Annual Report 2013120

Remuneration report 

Supplementary information 

Directors’ outstanding long-term incentive awards
Share-based long-term incentive awards

Plan 
name

Year of 
award

Conditional 
share awards 
outstanding 
at 1 Jan 2013

Conditional 
awards in 
2013

Market 
price 
at date of 
award

John Foley

Jackie Hunt

Michael 
McLintock

GPSP
GPSP
PLTIP

PLTIP
PLTIP
GPSP

GPSP
GPSP
GPSP
PLTIP

Nic Nicandrou GPSP
GPSP
GPSP
PLTIP

Barry Stowe 1 GPSP
BUPP
GPSP
BUPP
GPSP
BUPP
PLTIP

Tidjane Thiam GPSP
GPSP
GPSP
PLTIP

2011
2012
2013

2013
2013
2013

2010
2011
2012
2013

2010
2011
2012
2013

2010
2010
2011
2011
2012
2012
2013

2010
2011
2012
2013

Mike Wells 1, 3

JNL PSP 2009
JNL PSP 2010
2011
GPSP
2011
BUPP
2012
GPSP
2012
BUPP
2013
PLTIP

(Number of 
shares)

(Number of 
shares)

152,484
199,433

131,848

351,917

131,848

106,805
95,585
118,040

320,430

46,687

46,687

66,238
48,517
47,079

161,834

208,179
152,484
185,374

122,554

546,037

122,554

129,076
129,076
88,270
88,270
95,642
95,642

131,266

625,976

131,266

510,986
374,279
523,103

345,831

1,408,368

345,831

218,100
141,000
197,648
197,648
199,256
199,256

273,470

1,152,908

273,470

(pence)

733.5
678
1,203

1,176
1,176
1,176

568.5
733.5
678
1,203

568.5
733.5
678
1,203

568.5
568.5
733.5
733.5
678
678
1,203

568.5
733.5
678
1,203

455.5
568.5
733.5
733.5
678
678
1,203

Rights 
exercised 
in 2013

Rights 
lapsed 
in 2013

Conditional 
share awards 
outstanding at 
31 December 2013

Date of 
end of 
performance 
period

Dividend 
equivalents on
vested shares 
(Number of 
shares 
released)2 

 (Number of 
shares)

152,484
199,433
131,848

483,765

106,805
95,585
118,040

320,430

– 
48,517
47,079
46,687

142,283

– 
152,484
185,374
122,554

460,412

– 
– 
88,270
88,270
95,642
95,642
131,266

499,090

– 
374,279
523,103
345,831

31 Dec 13
31 Dec 14
31 Dec 15

31 Dec 13
31 Dec 14
31 Dec 15

31 Dec 12
31 Dec 13
31 Dec 14
31 Dec 15

31 Dec 12
31 Dec 13
31 Dec 14
31 Dec 15

31 Dec 12
31 Dec 12
31 Dec 13
31 Dec 13
31 Dec 14
31 Dec 14
31 Dec 15

31 Dec 12
31 Dec 13
31 Dec 14
31 Dec 15

31 Dec 12
31 Dec 13
31 Dec 13
31 Dec 13
31 Dec 14
31 Dec 14
31 Dec 15

7,490

66,238

7,490

66,238

23,548 208,179

23,548 208,179

14,522 129,076
13,824 122,880

6,196

28,346 251,956

6,196

57,806 510,986

57,806 510,986

1,243,213

218,100

– 
141,000
197,648
197,648
199,256
199,256
273,470

218,100

1,208,278

Notes
1  The awards for Barry Stowe and Mike Wells were made in ADRs. The figures in the table are represented in terms of ordinary shares (1 ADR = 2 shares).
2 
3  The table above reflects the maximum number of shares (150 per cent of the original number awarded) which may be released to Mike Wells under the 

In 2010 a scrip dividend equivalent and in 2011, 2012 and 2013 a DRIP dividend equivalent were accumulated on these awards. 

JNL Performance Share Plan. This maximum number of shares may be released if stretch performance targets are achieved. 

Prudential plc Annual Report 2013 Remuneration report 
 
 
121

Business-specific cash-based long-term incentive plans
Details of all outstanding awards under cash-based long-term incentive plans are set out in the table below. The performance period 
for all M&G Executive LTIP awards is three years while the performance period for all JNL LTIP awards is four years:

Michael McLintock
M&G Executive LTIP
M&G Executive LTIP
M&G Executive LTIP
M&G Executive LTIP
Total cash payments made in 2013

Mike Wells
JNL LTIP
JNL LTIP
Total cash payments made in 2013

Year of initial 
award

Face value of 
conditional 
share awards
outstanding at 
1 January 2013 
£000

Conditionally 
awarded 
in 2013 
£000

Payments 
made 
in 2013 
£000

Face value of 
conditional 
share awards 
outstanding at 
31 December 
2013 
£000

Date of end of 
performance 
period

2010
2011
2012
2013

2009
2010

987
1,318
953

894
906

1,112

2,616

2,616

1,118

1,118

–
1,318
953
1,112

31 Dec 12
31 Dec 13
31 Dec 14
31 Dec 15

–
906

31 Dec 12
31 Dec 13

Note
Under the M&G Executive LTIP, the value of each unit at award is £1. The value of units changes based on M&G’s profit growth and investment performance over the 
performance period. For the 2010 award of 987,179 units, the unit price at the end of the performance period was £2.65, which resulted in a payment of £2,616,024 to 
Michael McLintock during 2013. For the 2011 award of 1,318,148 units, the unit price at the end of the performance period was £2.30. This will result in payment of 
£3,031,740 to Michael McLintock in 2014. 

See page 111 for a description of the JNL LTIP. Performance over the period from 2009 to 2012 resulted in a payment of £1,117,509 to Mike Wells during 2013. 

Performance over the period from 2010 to 2013 will result in a payment of £633,946 being paid to Mike Wells in 2014. The awards above were made before Mike Wells 
became an executive director and it is anticipated that no further awards will be made to him under this plan. 

The sterling face value of Mike Wells’ JNL LTIP awards have been calculated using the average exchange rate for the year in which the grant was made. The dollar 

face value of conditional share awards outstanding on 1 January 2013 and 31 December 2013 was US$2,800,000 and US$1,400,000 respectively.

Other share awards
The table below sets out the share awards that have been made to executive directors under their appointment terms and those deferred 
from annual incentive plan payouts. The number of shares is calculated using the average share price over the three business days 
commencing on the day of the announcement of the Group’s annual financial results for the relevant year. For the awards from the 2012 
annual incentives, made in 2013, the average share price was 1,124.17 pence.

Year of 
grant

Conditional 
share awards 
outstanding at 
1 January 2013
(Number
of shares)

Con-
ditionally 
awarded in 
2013
(Number 
of shares)

Dividends 
accumu–
lated in 2013 
(Number 
of shares)2 

Shares 
released 
in 2013
(Number 
of shares)

Conditional 
share awards 
outstanding at 
31 December 
2013
(Number
of shares)

Date of 
end of 
restricted 
period

Date of 
release

Market 
price at 
date of 
award

Market 
price at 
date of 
vesting 
or release 

(pence)

(pence)

John Foley
Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award

Michael McLintock
Deferred 2009 annual 
incentive award
Deferred 2010 annual 
incentive award
Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award

2012

2013

2010

2011

2012

2013

34,727

34,727

46,057

46,057

77,493

80,753

37,284

195,530

35,905

35,905

1,189

896

2,085

2,085

962

926

47,246 31 Dec 14

35,623 31 Dec 15

82,869

750

1,055

77,493

–  31 Dec 12 02 Apr 13

552.5

1,083

82,838 31 Dec 13

38,246 31 Dec 14

36,831 31 Dec 15

721.5

750

1,055

3,973

77,493

157,915

Remuneration reportSupplementary information Prudential plc Annual Report 2013 
 
122

Nic Nicandrou
Deferred 2009 annual 
incentive award
Deferred 2010 annual 
incentive award
Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award

Barry Stowe 1
Deferred 2009 annual 
incentive award
Deferred 2010 annual 
incentive award
Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award

Tidjane Thiam
Deferred 2009 annual 
incentive award
Deferred 2010 annual 
incentive award
Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award

Mike Wells 1
2009 after tax deferral 
program award 3
Deferred 2010 Group 
deferred bonus 
plan award

Deferred 2011 annual 
incentive award
Deferred 2012 annual 
incentive award

Year of 
grant

Conditional 
share awards 
outstanding at 
1 January 2013
(Number
of shares)

Con-
ditionally 
awarded in 
2013
(Number 
of shares)

Dividends 
accumu–
lated in 2013 
(Number 
of shares)2 

Shares 
released 
in 2013
(Number 
of shares)

Conditional 
share awards 
outstanding at 
31 December 
2013
(Number
of shares)

Date of 
end of 
restricted 
period

Date of 
release

Market 
price at 
date of 
award

Market 
price at 
date of 
vesting 
or release 

(pence)

(pence)

2010

2011

2012

2013

2010

2011

2012

2013

27,276

49,862

45,060

122,198

38,836

38,836

40,474

58,314

52,446

151,234

37,726

37,726

2010

65,482

2011

229,515

2012

104,719

2013

399,716

88,954

88,954

27,276

–  31 Dec 12 02 Apr 13

552.5

1,083

51,149 31 Dec 13

46,223 31 Dec 14

39,839 31 Dec 15

721.5

750

1,055

27,276

137,211

40,474

–  31 Dec 12 02 Apr 13

552.5

1,083

59,836 31 Dec 13

53,814 31 Dec 14

38,710 31 Dec 15

721.5

750

1,055

1,287

1,163

1,003

3,453

1,522

1,368

984

3,874

40,474

152,360

65,482

–  31 Dec 12 02 Apr 13

552.5

1,083

5,929

2,705

2,297

235,444 31 Dec 13

107,424 31 Dec 14

91,251 31 Dec 15

721.5

750

1,055

10,931

65,482

434,119

2010

32,250

32,250

–  15 Mar 13 15 Mar 13

520

1,154

2011

2012

2013

94,080

96,336

222,666

80,364

80,364

2,456

2,514

2,096

7,066

96,536 31 Dec 13

98,850 31 Dec 14

82,460 31 Dec 15

721.5

750

1,055

32,250

277,846

Notes
1 

2 
3 

The Deferred Share Awards for Barry Stowe and Mike Wells were made in ADRs. The figures in the table are represented in terms of ordinary shares 
(1 ADR = 2 shares).
In 2010 a scrip dividend equivalent and in 2011, 2012 and 2013 a DRIP dividend equivalent were accumulated on these awards.
This award attracts dividends in the form of cash rather than shares.

Prudential plc Annual Report 2013 Remuneration reportSupplementary information continued 
123

All-employee share plans 
It is important that all employees are offered the opportunity to own shares in Prudential, connecting them both to the success of the 
Company and to the interests of other shareholders. Executive directors are invited to participate in these plans on the same basis as 
other staff in their location. No directors or other employees are provided with loans to enable them to buy shares.

Save As You Earn (SAYE) schemes
UK based executive directors are eligible to participate in the HM Revenue and Customs (HMRC) approved Prudential Savings-Related 
Share Option Scheme and Barry Stowe is invited to participate in the similar International Share Ownership Scheme. These schemes 
allow all eligible employees to save towards the exercise of options over Prudential plc shares with the option price set at the beginning 
of the savings period at a discount of up to 20 per cent of the market price.

In 2013, participants could elect to enter into savings contracts of up to £250 per month for a period of three or five years. At the end 
of this term, participants may exercise their options within six months and purchase shares. If an option is not exercised within six months, 
participants are entitled to a refund of their cash savings plus interest, if applicable under the rules. Shares are issued to satisfy those 
options which are exercised. No options may be granted under the schemes if the grant would cause the number of shares which have 
been issued, or which remain issuable pursuant to options granted in the preceding 10 years under the scheme and any other option 
schemes operated by the Company, or which have been issued under any other share incentive scheme of the Company, to exceed 
10 per cent of the Company’s ordinary share capital at the proposed date of grant. 

Details of executive directors’ rights under the SAYE scheme are set out in the ‘Statement of directors’ shareholdings’. 

Share Incentive Plan (SIP)
UK-based executive directors are also eligible to participate in the Company’s HMRC approved Share Incentive Plan (SIP). In 2013, all UK 
based employees were able to purchase Prudential plc shares up to a value of £125 per month from their gross salary (partnership shares) 
through the SIP. For every four partnership shares bought, an additional matching share is awarded which is purchased by Prudential 
on the open market. Dividend shares accumulate while the employee participates in the plan. If the employee withdraws from the plan, 
or leaves the Group, matching shares may be forfeited.  

The table below provides information about shares purchased under the SIP together with Matching Shares (awarded on a 1:4 basis) 

and dividend shares.

Nic Nicandrou
Jackie Hunt

Year of 
initial grant

SIP awards 
held in trust 
at 1 Jan 2013
(Number of 
shares)

Partnership 
shares 
accumulated 
in 2013
(Number of 
shares)

Matching 
shares 
accumulated 
in 2013
(Number of 
shares)

Dividend 
shares 
accumulated 
in 2013
(Number of 
shares)

SIP awards 
held in trust 
at 31 Dec 2013
(Number of 
shares)

2010
2013

869
– 

136
19

34
4

25
– 

1,064
23

Dilution
Releases from the Prudential Long Term Incentive Plan, GPSP and BUPP are satisfied using new issue shares, rather than by purchasing 
shares in the open market. Shares relating to options granted under all-employee share plans are also satisfied by new issue shares. 
The combined dilution from all outstanding shares and options at 31 December 2013 was 0.2 per cent of the total share capital at the 
time. Deferred shares will continue to be satisfied by the purchase of shares in the open market.

Five highest paid individuals 
Of the five individuals with the highest emoluments in 2013, three were directors whose emoluments are disclosed in this report. 

The aggregate of the emoluments of the other two individuals 

for 2013 were as follows:

Base salaries, allowances and benefits in kind
Pension contributions
Performance-related pay

Total

Signed on behalf of the Board of directors

2013 
£000

335
70
24,601

25,006

Their emoluments were within the following bands:

£7,500,001 – £7,600,000
£17,400,001 – £17,500,000

Number of five 
highest paid 
employees 
2013

1
1

Lord Turnbull
Chairman of the Remuneration Committee
11 March 2014

Paul Manduca
Chairman
11 March 2014

Remuneration reportSupplementary information Prudential plc Annual Report 2013124

Prudential plc Annual Report 2013 Financial statements125

Section	5	

Financial	statements

	126	
	281	
	282	
	290	

	291	

	Index	to	Group	IFRS	financial	statements
Balance	sheet	of	the	parent	company
	Notes	on	the	parent	company	financial	statements
	Statement	of	directors’	responsibilities	in	respect		
of	the	annual	report	and	the	financial	statements
	Independent	auditor’s	report	to	the	members		
of	Prudential	plc	only

5

Financial statements Prudential plc Annual Report 2013126

Index	to	Group	IFRS	financial	statements	

Primary	statements

	127	
	128	
	129	
	130	
	131	
	133	

Consolidated	income	statement
Consolidated	statement	of	comprehensive	income
Consolidated	statement	of	changes	in	equity:	2013
2012

Consolidated	statement	of	financial	position
Consolidated	statement	of	cash	flows

Notes	to	Primary	statements	

A1	
A2	
A3	

Section	A:	 Background	and	accounting	policies
	134	
	135	

Background	and	basis	of	preparation
Adoption	of	new	and	amended	accounting	standards	in	2013
Accounting	policies
A3.1	

	Accounting	policies	and	use	of	estimates	
and	judgements
	New	accounting	pronouncements	not	yet	effective

A3.2	

	136	

	148	

Section	B:	 Earnings	performance

B1	

B2	
B3	

B4	

B5	
B6	
B7	

	149	
	150	

	152	

	155	
	157	
	158	
	159	
	160	
	161	
	163	
	163	
	164	

	165	
	169	
	170	

B1.3	

Analysis	of	performance	by	segment	
B1.1	
B1.2	

	Segment	results	–	profit	before	tax
	Short-term	fluctuations	in	investment	returns	
on	shareholder-backed	business
	Determining	operating	segments	and	performance	
measure	of	operating	segments
	Segmental	income	statement
	Revenue

Staff	and	employment	costs
Share-based	payments
Key	management	remuneration
Fees	payable	to	the	auditor

B1.4	
B1.5	
Profit	before	tax	–	asset	management	operations
Acquisition	costs	and	other	expenditure
B3.1	
B3.2	
B3.3	
B3.4	
	Effect	of	changes	and	other	accounting	features	on	insurance	
assets	and	liabilities
Tax	charge
Earnings	per	share
Dividends

Section	C:	 Balance	sheet	notes

C1	

C2	

C3	

C4	

	171	

	176	

	178	
	179	
	181	
	183	

	184	
	188	
	195	
	204	

	206	
	208	
	209	
	211	

	212	
	215	
	217	
	218	

Analysis	of	Group	position	by	segment	and	business	type
C1.1	

	Group	statement	of	financial	position	–	
analysis	by	segment
	Group	statement	of	financial	position	–	
analysis	by	business	type

C1.2	

Asia	insurance	operations

Group	assets	and	liabilities	–	Classification
Group	assets	and	liabilities	–	Measurement

Analysis	of	segment	position	by	business	type	
C2.1	
C2.2	 US	insurance	operations
C2.3	 UK	insurance	operations
C2.4	 Asset	management	operations
Assets	and	liabilities	–	Classification	and	Measurement
C3.1	
C3.2	
C3.3	 Debt	securities
Loans	portfolio
C3.4	
Financial	instruments	–	additional	information
C3.5	
C3.5(a)	 Market	risk
C3.5(b)	 Derivatives	and	hedging
C3.5(c)	 Derecognition,	collateral	and	offsetting
C3.5(d)	 Impairment	of	financial	assets
	Policyholder	liabilities	and	unallocated	surplus	
of	with-profits	funds
C4.1	 Movement	and	duration	of	liabilities
C4.1(a)	 Group	overview
C4.1(b)	 Asia	insurance	operations
C4.1(c)	 US	insurance	operations
C4.1(d)	 UK	insurance	operations

Products	and	determining	contract	liabilities

C4.2	
C4.2(a)	 Asia
C4.2(b)	US
C4.2(c)	 UK
Intangible	assets
C5.1	
C5.1(a)	 Goodwill	attributable	to	shareholders
C5.1(b)	 	Deferred	acquisition	costs	and	other	intangible	assets	

Intangible	assets	attributable	to	shareholders

attributable	to	shareholders
	Intangible	assets	attributable	to	with-profits	funds

C5.2	
Borrowings
C6.1	

	Core	structural	borrowings	
of	shareholder-financed	operations

US	insurance	operations
UK	insurance	operations
Asset	management	and	other	operations

C6.2	 Other	borrowings
C6.3	 Maturity	analysis
Risks	and	sensitivity	analysis
C7.1	
Group	overview
C7.2	 Asia	insurance	operations
C7.3	
C7.4	
C7.5	
Tax	assets	and	liabilities
C8.1	
C8.2	
Defined	benefit	pension	schemes
Share	capital,	share	premium	and	own	shares
Capital	position	statement
C11.1	
C11.2	

Deferred	tax
Current	tax	asset	and	liability

Life	assurance	business
	Asset	management	operations	–	
regulatory	and	other	surplus

C5	

C6	

C7	

C8	

C9	
C10	
C11	

C12	
C13	
C14	

Provisions
Property,	plant	and	equipment
Investment	properties

	220	
	221	
	224	

	230	
	231	

	234	

	235	

	236	
	236	

	237	
	239	
	241	
	246	
	248	

	249	
	250	
	250	
	257	

	259	
	264	

	265	
	266	
	267	

Section	D:	 Other	notes
	268	
	270	
	270	
	272	
	272	

D1	
D2	
D3	
D4	
D5	

	278	
	279	
	279	
	280	

D6	
D7	
D8	
D9	

Business	acquisitions	and	disposals
Domestication	of	the	Hong	Kong	branch	business
Contingencies	and	related	obligations
Post	balance	sheet	events
	Additional	information	on	the	effect	of	adoption	
of	new	and	amended	accounting	standards
Subsidiary	undertakings
Investments	in	joint	ventures	and	associates
Related	party	transactions
Commitments

Prudential plc Annual Report 2013 Financial statements	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
Consolidated income statement 

Year ended 31 December 

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance
Investment return
Other income

Total revenue, net of reinsurance 

Benefits and claims
Outward reinsurers’ share of benefit and claims
Movement in unallocated surplus of with-profits funds

Benefits and claims and movement in unallocated surplus of with-profits funds, net of 

reinsurance

Acquisition costs and other expenditure
Finance costs: interest on core structural borrowings of shareholder-financed operations
Remeasurement of carrying value of Japan life business classified as held for sale

Total charges, net of reinsurance 

Share of profits from joint ventures and associates, net of related tax
Profit before tax (being tax attributable to shareholders’ and policyholders’ returns)†
Less tax charge attributable to policyholders’ returns

Profit before tax attributable to shareholders
Total tax charge attributable to policyholders and shareholders
Adjustment to remove tax charge attributable to policyholders’ returns
Tax charge attributable to shareholders’ returns

Profit for the year attributable to equity holders of the Company

Earnings per share (in pence)

Based on profit attributable to the equity holders of the Company:

Basic
Diluted

127

Note

2013  £m

2012*  £m

B1.5

B1.5

B1.5

B1.4

B3

D1

B1.4

A2,D5

B1.1

B5

B5

B6

30,502
(658)

29,844
20,347
2,184

52,375

(42,227)
622
(1,549)

(43,154)
(6,861)
(305)
(120)

(50,440)

147

2,082
(447)

1,635
(736)
447
(289)

1,346

29,113
(491)

28,622
23,931
1,885

54,438

(44,116)
259
(1,287)

(45,144)
(6,032)
(280)
– 

(51,456)

135

3,117
(370)

2,747
(954)
370
(584)

2,163

2013

2012* 

52.8p
52.7p

85.1p
85.0p

*  The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments to the employee benefits 

accounting standard, from 1 January 2013 as described in note A2. Accordingly, the 2012 comparative results and related notes have been adjusted retrospectively 
from those previously published.

† This measure is the formal profit before tax measure under IFRS but it is not the result attributable to shareholders. 
  This is principally because the corporate taxes of the Group include those on the income of consolidated with-profits and unit-linked funds that, through adjustments 
to benefits, are borne by policyholders. These amounts are required to be included in the tax charge of the Company under IAS 12. Consequently, the profit before all 
taxes measure (which is determined after deducting the cost of policyholder benefits and movements in the liability for unallocated surplus of the PAC with-profits 
fund after adjusting for taxes borne by policyholders) is not representative of pre-tax profits attributable to shareholders.

Financial statementsPrimary statements Prudential plc Annual Report 2013128

Consolidated statement of comprehensive income

Year ended 31 December

Profit for the year

Note

2013  £m

2012*  £m

1,346

2,163

Other comprehensive (loss) income:
Items that may be reclassified subsequently to profit or loss
Exchange movements on foreign operations and net investment hedges:

Exchange movements arising during the year
Related tax

Net unrealised valuation movements on securities of US insurance operations classified as 

available-for-sale: 
Net unrealised holding (losses) gains arising during the year
Net gains included in the income statement on disposal and impairment

Total

Related change in amortisation of deferred acquisition costs 
Related tax

Total

Items that will not be reclassified to profit or loss
Shareholders’ share of actuarial and other gains and losses on defined benefit pension schemes:

Gross
Related tax

A1

C3.3

C5.1(b)

(255)
– 

(255)

(2,025)
(64)

(2,089)

498
557

(1,034)

(1,289)

(62)
14

(48)

(214)
(2)

(216)

930
(68)

862

(270)
(205)

387

171

45
(11)

34

Other comprehensive (loss) income for the year, net of related tax

Total comprehensive income for the year

(1,337)

205

9

2,368

*  The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments to the employee benefits 

accounting standard, from 1 January 2013, as described in note A2. Accordingly, the 2012 comparative results and related notes have been adjusted retrospectively 
from those previously published.

Prudential plc Annual Report 2013 Financial statements Primary statementsConsolidated statement of changes in equity

129

2013  £m

Share
 capital 
note C10

Share
 premium 
note C10

Note

Retained 
 earnings 

Translation 
reserve

Available- 
for-sale
 securities
reserves

Share-
holders’
equity 

Non-
 controlling
 interests 

Total 
 equity 

– 

1,346

– 

– 

1,346

– 

1,346

Year ended 31 December

Reserves
Profit for the year
Other comprehensive loss:

Exchange movements on foreign  
 operations and net investment  
hedges, net of related tax

Net unrealised valuation movements,  

 net of related change in 
amortisation of deferred  
acquisition costs and related tax

Shareholders’ share of actuarial  
 and other gains and losses on 
defined benefit pension schemes, 
net of tax

Total other comprehensive loss

Total comprehensive income for the year

Dividends
Reserve movements in respect of 

share-based payments 

Change in non-controlling interests

Share capital and share premium
New share capital subscribed 

Treasury shares
Movement in own shares in respect 
of share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts 
consolidated under IFRS

Net increase (decrease) in equity
At beginning of year

At end of year

– 

– 

– 

– 

– 

– 

– 

– 
– 

– 

– 

– 

B7

C10

– 

(255)

– 

(255)

– 

(255)

– 

– 

(1,034)

(1,034)

– 

(1,034)

– 

– 

– 

– 

– 

– 

– 
– 

6

– 

– 

(781)

98
– 

– 

(10)

(31)

574
6,851

7,425

(48)

(48)

– 

– 

(48)

(255)

(1,034)

(1,337)

1,298

(255)

(1,034)

9

(781)

98
– 

6

– 

– 
– 

– 

– 

– 

– 

– 
– 

– 

– 

– 

(10)

– 

(10)

– 
128

128

6
1,889

1,895

(31)

(255)
66

(189)

(1,034)
1,425

(709)
10,359

391

9,650

– 

(4)
5

1

(31)

(713)
10,364

9,651

– 

– 

– 

– 

– 
(4)

– 

(48)

(1,337)

9

(781)

98
(4)

6

Financial statementsPrimary statements Prudential plc Annual Report 2013 
 
 
 
130

Consolidated statement of changes in equity continued

Year ended 31 December

Reserves
Profit for the year
Other comprehensive income (loss):
Exchange movements on foreign  
 operations and net investment  
hedges, net of related tax

Net unrealised valuation movements,  

 net of related change in 
amortisation of deferred  
acquisition costs and related tax

Shareholders’ share of actuarial  
 and other gains and losses on 
defined benefit pension schemes, 
net of tax

Total other comprehensive income (loss)

Total comprehensive income for the year

Dividends
Reserve movements in respect of 

share-based payments 

Change in non-controlling interests 

arising principally from purchase and 
sale of property partnerships of the 
PAC with-profits fund and other 
consolidated investment funds

B7

Share capital and share premium
New share capital subscribed 

C10

Treasury shares
Movement in own shares in respect 
of share-based payment plans
Movement in Prudential plc shares 

purchased by unit trusts 
consolidated under IFRS

Net increase (decrease) in equity
At beginning of year

At end of year

2012*  £m

Share
 capital 
note C10

Share
 premium 
note C10

Note

Retained 
 earnings 

Translation 
reserve

Available- 
for-sale
 securities
reserves

Share-
holders’
equity 

Non-
 controlling
 interests 

Total 
 equity 

– 

2,163

– 

– 

2,163

– 

2,163

– 

– 

– 

– 

– 

– 

– 

– 

– 

1

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

16

– 

– 

– 

– 

34

34

2,197

(655)

42

– 

– 

(13)

36

1,607
5,244

6,851

(216)

– 

(216)

– 

(216)

– 

387

387

– 

387

– 

(216)

(216)

– 

387

387

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(216)
282

66

387
1,038

1,425

34

205

2,368

(655)

42

– 

– 

– 

– 

– 

34

205

2,368

(655)

42

– 

(38)

(38)

17

(13)

36

1,795
8,564

10,359

– 

– 

– 

(38)
43

17

(13)

36

1,757
8,607

5

10,364

1
127

128

16
1,873

1,889

*  The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments to the employee benefits 

accounting standard, from 1 January 2013, as described in note A2. Accordingly, the 2012 comparative results and related notes have been adjusted retrospectively 
from those previously published.

Prudential plc Annual Report 2013 Financial statements Primary statements 
 
 
 
131

Consolidated statement of financial position
Assets

31 December

Note

2013  £m

2012*  £m

2011*‡  £m

Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and other intangible assets

Total

Intangible assets attributable to with-profits funds:

Goodwill in respect of acquired subsidiaries for venture fund and other  

investment purposes 

Deferred acquisition costs and other intangible assets

Total

Total intangible assets

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets
Current tax recoverable
Accrued investment income
Other debtors

Total 

Investments of long-term business and other operations:

Investment properties
Investment in joint ventures and associates accounted for using  

the equity method
Financial investments†:

Loans
Equity securities and portfolio holdings in unit trusts

  Debt securities
  Other investments
  Deposits 

Total 

Assets held for sale§
Cash and cash equivalents

Total assets

C5.1(a)

C5.1(b)

C5.2(a)

C5.2(b)

C13

C4.1(a)iv

C8.1

C8.2

C1.1

C1.1

C14

D7

C3.4

C3.3

1,461
5,295

6,756

177
72

249

1,469
4,177

5,646

178
78

256

1,465
4,143

5,608

178
89

267

7,005

5,902

5,875

920
6,838
2,412
244
2,609
1,746

754
6,854
2,306
248
2,771
1,325

14,769

14,258

737
1,643
2,261
541
2,694
966

8,842

11,477

10,554

10,470

809

635

516

12,566
120,222
132,905
6,265
12,213

296,457

12,743
98,626
138,907
7,547
12,248

281,260

10,381
85,963
123,647
7,240
10,340

248,557

D1(c)

916
6,785

98
6,126

3
6,741

C1,C3.1

325,932

307,644

270,018

*  The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments to the employee benefits 

accounting standard, from 1 January 2013, as described in note A2. Accordingly, the 2012 and 2011 comparative balance sheets and the 2012 related notes have been 
adjusted retrospectively from those previously published.

† Included within financial investments are £3,791 million (2012: £3,015 million) of lent securities.
‡ The 2011 balance sheet has been presented to comply with the IAS 1 requirement that applies on adoption of new accounting standards. 
§ The Group agreed in July 2013 to sell, subject to regulatory approval, its closed book life assurance business in Japan. As at 31 December 2013, the business was 

classified as held for sale.

Financial statementsPrimary statements Prudential plc Annual Report 2013 
 
 
 
 
132

Consolidated statement of financial position
Equity and liabilities

31 December

Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus of with-profits funds:

Insurance contract liabilities
Investment contract liabilities with discretionary participation features
Investment contract liabilities without discretionary participation features
Unallocated surplus of with-profits funds

Total 

Core structural borrowings of shareholder-financed operations:

Subordinated debt
Other

Total

Other borrowings:

Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to with-profits operations

Other non-insurance liabilities:

Obligations under funding, securities lending and sale and repurchase  

agreements

Net asset value attributable to unit holders of consolidated unit trusts  

and similar funds
Deferred tax liabilities
Current tax liabilities
Accruals and deferred income
Other creditors
Provisions 
Derivative liabilities
Other liabilities

Total

Liabilities held for sale†

Total liabilities

Total equity and liabilities

Note

2013  £m

2012*  £m

2011*‡  £m

9,650
1

9,651

10,359
5

10,364

8,564
43

8,607

218,185
35,592
20,176
12,061

286,014

205,484
33,812
18,378
10,589

268,263

177,611
29,745
16,967
9,215

233,538

3,662
974

4,636

2,152
895

2,074

5,278
3,778
395
824
3,307
635
1,689
3,736

2,577
977

3,554

2,245
968

2,381

5,145
3,964
443
751
2,701
591
2,832
3,442

2,652
959

3,611

3,329
925

3,114

4,124
3,926
928
654
2,473
518
3,046
1,225

21,716

22,250

20,008

868

316,281

325,932

– 

– 

297,280

307,644

261,411

270,018

C4.1(a)

C6.1

C6.2

C6.2

C8.1

C8.2

C12

C3.5(b)

D1(c)

C1,C3.1

*  The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments to the employee benefits 

accounting standard, from 1 January 2013 as described in note A2. Accordingly, the 2012 and 2011 comparative balance sheets and the 2012 related notes have been 
adjusted retrospectively from those previously published.

† The Group agreed in July 2013 to sell, subject to regulatory approval, its closed book life assurance business in Japan. As at 31 December 2013, the business was 

classified as held for sale.

‡ As a result of the adoption of the new accounting standards described above, the 2011 balance sheet has been presented in accordance with IAS 1. 

The consolidated financial statements on pages 127 to 280 were approved by the Board of directors on 11 March 2014. They were signed 
on its behalf:

Paul Manduca
Chairman

Tidjane Thiam
Group Chief Executive

Nic Nicandrou
Chief Financial Officer

Prudential plc Annual Report 2013 Financial statements Primary statements 
 
Consolidated statement of cash flows

Year ended 31 December

Note

2013  £m

2012*  £m

133

Cash flows from operating activities 
Profit before tax (being tax attributable to shareholders’ and policyholders’ returns)note (i)
Non-cash movements in operating assets and liabilities reflected in profit before tax:

Investments 
Other non-investment and non-cash assets 
Policyholder liabilities (including unallocated surplus)
Other liabilities (including operational borrowings)

Interest income and expense and dividend income included in result before tax
Other non-cash itemsnote (ii)
Operating cash items:
Interest receipts 
Dividend receipts
Tax paid

Net cash flows from operating activities

Cash flows from investing activities
Purchases of property, plant and equipment
Proceeds from disposal of property, plant and equipment
Acquisition of subsidiaries and distribution rights, net of cash balancenote (iii)
Change to Group’s holdings, net of cash balancenote (iii)

Net cash flows from investing activities

Cash flows from financing activities
Structural borrowings of the Group:

Shareholder-financed operations:note (iv)

Issue of subordinated debt, net of costs

  Bank loan

Interest paid 

With-profits operations:note (v)

Interest paid

Equity capital:

Issues of ordinary share capital

  Dividends paid 

Net cash flows from financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year 

B5

C13

D1

C6.1

C6.2

2,082

3,117

(23,487)
(1,146)
21,951
1,907
(8,345)
81

(26,993)
(774)
26,362
(511)
(7,772)
188

6,961
1,738
(418)

1,324

(221)
42
(405)
– 

(584)

1,124
– 
(291)

(9)

6
(781)

49

789
6,126
(130)

6,785

6,483
1,530
(925)

705

(139)
14
(224)
23

(326)

–
 25 
(270)

(9)

17
(655)

(892)

(513)
6,741
(102)

6,126

*  The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments to the employee benefits 

accounting standard, from 1 January 2013, as described in note A2. Accordingly, the 2012 comparative results and related notes have been adjusted retrospectively 
from those previously published.

Notes
(i) 
(ii)  Other non-cash items consist of the adjustment of non-cash items to profit before tax together with other net items, net purchases of treasury shares and other 

This measure is the formal profit before tax measure under IFRS but it is not the result attributable to shareholders.

net movements in equity.

(iii)  The acquisition of Thanachart Life and the related distribution agreements in 2013 resulted in a net cash outflow of £396 million. The acquisition of REALIC in 

2012, resulted in a net cash outflow of £224 million and a further cash payment of £9 million in 2013. See note D1 for further details.

The net cash inflow of £23 million for change in Group’s holdings in 2012 was in respect of the dilution of M&G’s holdings in PPM South Africa resulting in a 

(iv) 

(v) 

reclassification from a subsidiary to an associate.
Structural borrowings of shareholder-financed operations exclude borrowings to support short-term fixed income securities programmes, non-recourse 
borrowings of investment subsidiaries of shareholder-financed operations and other borrowings of shareholder-financed operations. Cash flows in respect of 
these borrowings are included within cash flows from operating activities. 
Interest paid on structural borrowings of with-profits operations relate solely to the £100 million 8.5 per cent undated subordinated guaranteed bonds, which 
contribute to the solvency base of the Scottish Amicable Insurance Fund (SAIF), a ring-fenced sub-fund of the PAC with-profits fund. Cash flows in respect of 
other borrowings of with-profits funds, which principally relate to consolidated investment funds, are included within cash flows from operating activities.

Financial statementsPrimary statements Prudential plc Annual Report 2013 
 
 
 
134

A:  Background and accounting policies 

A1:  Background and basis of preparation 

Background
Prudential plc (the Company) together with its subsidiaries (collectively, the Group or Prudential) is an international financial services 
group with its principal operations in Asia, the US and the UK. Prudential offers a wide range of retail financial products and services 
and asset management services throughout these territories. The retail financial products and services principally include life insurance, 
pensions and annuities as well as collective investment schemes. 

In Asia, the Group has operations in Hong Kong, Malaysia, Singapore, Indonesia and other Asian countries. The life insurance 
products offered by the Group’s operations in Asia include with-profits (participating) and non-participating term, whole life and 
endowment and unit-linked policies. In Asia, unit-linked policies are usually sold with insurance riders such as for health cover.

In the US, the Group’s principal subsidiary is Jackson National Life Insurance Company (Jackson). The principal products of Jackson 
are fixed annuities (interest-sensitive, fixed index and immediate annuities), variable annuities, life insurance and institutional products.
The Group operates in the UK through its subsidiaries, primarily The Prudential Assurance Company Limited (PAC), Prudential 
Annuities Limited (PAL), Prudential Retirement Income Limited (PRIL) and M&G Investment Management Limited. Long-term business 
products written in the UK are principally with-profits, including deposit administration, other conventional and unitised with-profits 
policies and non-participating pension annuities in the course of payment and unit-linked products. 

Basis of preparation
These statements have been prepared in accordance with IFRS as issued by the International Accounting Standards Board (IASB) and 
as endorsed by the European Union (EU) as required by EU law (IAS Regulation EC1606/2032). EU-endorsed IFRS may differ from IFRS 
issued by the IASB if, at any point in time, new or amended IFRS have not been endorsed by the EU. At 31 December 2013, there were no 
unendorsed standards effective for the two years ended 31 December 2013 affecting the consolidated financial information of the Group 
and there were no differences between IFRS endorsed by the EU and IFRS issued by the IASB in terms of their application to the Group. 
Except for the adoption of the new and amended accounting standards for Group IFRS reporting as described in note A2 below, the 
accounting policies applied by the Group in determining the IFRS basis results in this report are the same as those previously applied in 
the Group’s consolidated financial statements for the year ended 31 December 2012. 

The exchanges rates applied for balances and transactions in currency other than the presentational currency of the Group, pounds 

sterling (GBP) were:

Local currency: £
Hong Kong
Indonesia
Malaysia
Singapore
India 
Vietnam
US

Closing 
rate at 
 31 Dec 2013

Average 
for 
 2013

Closing 
rate at 
 31 Dec 2012

Average 
for 
 2012

12.84
20,156.57
5.43
2.09
102.45
34,938.60
1.66

12.14
16,376.89
4.93
1.96
91.75
32,904.71
1.56

12.60
15,665.76
4.97
1.99
89.06
33,875.42
1.63

12.29
14,842.01
4.89
1.98
84.70
33,083.59
1.58

As a result, the exchange movement arising during 2013 recognised in other comprehensive income is:

Asia operations
US operations
Unallocated to a segment (central funds)*

2013  £m

2012  £m

(319)
(37)
101

(255)

(87)
(187)
60

(214)

*  The exchange rate movement unallocated to a segment mainly reflects the translation of currency borrowings which have been designated as a net investment 

hedge against the currency risk of the investment in Jackson.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statements135

A2:  Adoption of new and amended accounting standards in 2013

The following accounting standards and amendments issued and endorsed for use in the EU have been adopted for 2013:

Accounting standard

Key requirements

Impact on results

IFRS 11, ’Joint arrangements’, 
IFRS 12, ’Disclosures of interest 
in other entities’ and IAS 28, 
’Investments in associates and 
joint ventures’

The standards are effective for annual periods 
beginning on or after 1 January 2014 for IFRS 
as endorsed by the EU and have been early 
adopted by the Group from 1 January 2013 
with adjustments to comparative results.

IFRS 11 requires a joint venture to be recognised 
as an investment and be accounted for using 
the equity method in accordance with IAS 28.

IFRS 12 requires certain disclosures in respect 
of the Group’s interest in the joint ventures.

IFRS 10, ’Consolidated 
financial statements’, IFRS 12, 
’Disclosures of interest in other 
entities’, and IAS 27, ‘Separate 
financial statements’

The standards are effective for annual periods 
beginning on or after 1 January 2014 for IFRS 
as endorsed by the EU and have been early 
adopted by the Group. Comparative results 
are retrospectively adjusted.

IFRS 13, ‘Fair value 
measurement’

Amendments to IAS 19, 
‘Employee benefits’

The standard changes the definition of control 
such that an investor has control over an 
investee when it is exposed, or has rights, to 
variable returns from its involvement with the 
investee and has ability to influence those 
returns through power over the investee.

The principal category of vehicles affected 
is the Group’s interest in investment funds.

IFRS 13 creates a uniform framework to explain 
how to measure fair value and aims to enhance 
fair value disclosures. 

The standard is effective for annual periods 
beginning on or after 1 January 2013, with 
no adjustment to comparative results. 

These amendments are effective from 
1 January 2013 and key revisions relevant to 
the Group are: 
(i)   Presentation of actuarial gains and losses 

in ‘other comprehensive income’;

(ii)  The replacement of the expected return 
on plan assets with an amount based on 
the liability discount rate in the 
determination of pension costs; and

(iii)  Enhanced disclosures, specifically on risks 

arising from defined benefit plans. 

The Group has early adopted the standards 
from 1 January 2013 and has applied the 
requirements for the relevant interests in 
accordance with the transition provisions of 
IFRS 11. The Group has recognised its 
investment in joint ventures as the aggregate 
of the carrying amounts of the assets and 
liabilities that were previously proportionately 
consolidated by the Group. This determines the 
deemed cost of the Group’s investments in joint 
ventures for applying equity accounting. 

The Group’s investments in joint ventures 
affected by these standards are as described 
in note D7 and there is no change to the 
classification of these investments as joint 
ventures.

The Group has assessed whether the 
investment holdings as at 1 January 2013 that 
need to be consolidated under IAS 27 for SIC12 
differ under IFRS 10. Where consolidation has 
led to the additional funds being consolidated, 
the principal effect has been to ‘gross up’ the 
consolidated statement of financial position for: 
(i)   the difference between the net value of the 
newly consolidated assets and liabilities 
(including those attributable to external 
parties) and the previous carrying value 
for the Group’s interest; and 

(ii)  the equal and opposite liability or non-

controlling interest for the external parties’ 
interests in the funds.

The Group has adopted the standard for 
1 January 2013 and there is no material impact 
on the fair value measurement of the Group’s 
assets and liabilities.

Following this adoption, the Group presents 
actuarial gains and losses in ‘other comprehensive 
income’ instead of the ‘income statement’. 

The revision to the assumption relating to 
expected returns altered the pension costs by 
an insignificant amount, with a corresponding 
equal and opposite effect on the actuarial gains 
and losses included in other comprehensive 
income. 

Amendments to IAS 1, 
‘Presentation of financial 
statements’

These amendments, effective from 1 January 
2013, require items in other comprehensive 
income to be presented separately based on 
whether or not they may be recycled to profit 
or loss in the future.

The Group has adopted these amendments 
from 1 January 2013 and amended the 
presentation of the statement of other 
comprehensive income.

Financial statementsA: Background and accounting policies Prudential plc Annual Report 2013136

A2:  Adoption of new and amended accounting standards in 2013 continued

Accounting standard

Key requirements

Impact on results

Amendment to IFRS 7, 
‘Financial Instruments: 
Disclosures’

Amendment to IAS 36, 
‘Recoverable Amount 
Disclosures for Non-financial 
Assets’

The amendment requires additional disclosures 
for recognised financial instruments that have 
been offset in accordance with IAS 32 or are 
subject to enforceable master netting 
agreements or similar arrangements.

The Group has early adopted the amendment 
for 2013. The amendment effective in 2014 
clarifies that the recoverable amount for a cash 
generating unit to which significant goodwill 
has been allocated is only required to be 
disclosed when an impairment loss has been 
recognised or reversed.

This is disclosure only requirement with the 
relevant disclosures provided in note C3.5(c).

There is no consequential impact on the 
Group’s disclosures.

Additional information on the quantitative effect of the adoption of the new and amended accounting standards on the Group’s primary 
financial statements and supplementary analysis of profit is provided in note D5. For some of these changes additional disclosure 
requirements apply. These are reflected in the financial statements.

A3:  Accounting policies

A3.1  Accounting policies and use of estimates and judgements
The consolidated financial statements have been prepared in accordance with IFRS and IFRS Interpretations Committee (IFRIC) 
interpretations issued and effective for the year ended 31 December 2013.

This note provides detailed accounting policies adopted by the Group to prepare the consolidated financial statements. With the 

exception of the consequential impact of the adoption of IFRS 13 on fair value measurement, which is not required to be applied 
retrospectively before 1 January 2013 (as explained in note A2), these accounting policies are applied consistently for all years presented 
and normally are not subject to changes unless new accounting standards, interpretations or amendments are introduced by the IASB.

a  Critical accounting policies, accounting estimates and judgements
Prudential believes that its critical accounting policies are limited to those references in the table below:

Critical accounting policies

Classification of insurance and investment contracts 
Measurement of policyholder liabilities and unallocated surplus of with-profits fund
Measurement and presentation of derivatives and debt securities of US insurance operations
Presentation of results before tax
Segmental analysis of results and earnings distributable to shareholders

Accounting 
policy reference

A3.1(c)
A3.1(d)
A3.1(j)(v)
A3.1(k)
A3.1(m)

The preparation of these financial statements requires Prudential to make estimates and judgements about future conditions. Prudential 
evaluates its estimates, including those related to long-term business provisioning and the fair value of assets. The table below sets out 
items that require the Group to make estimates and judgements in applying the relevant accounting policy:

Critical accounting estimates and assumptions

Classification of insurance and investment contracts
Measurement of policyholder liabilities
Measurement of deferred acquisition costs
Determination of fair value of financial investments
Determining impairment relating to financial assets

Accounting 
policy reference

A3.1(c)
A3.1(d)
A3.1(f)
A3.1(j)(ii)
A3.1(j)(iii)

b  Basis of consolidation
The Group consolidates those investees it is deemed to control. The Group has control over an investee if all three of the following are met: 
(1) it has power over an investee; (2) it is exposed to, or has rights, to variable returns from its involvement with the investee; (3) it has 
ability to use its power over the investee to affect its own returns. 

i  Subsidiaries
Subsidiaries are those investees in which the Group controls. The vast majority of Group’s subsidiaries are corporate entities where the 
Group holds the majority of voting rights and are consolidated. The consolidation of other vehicles held by the Group is discussed below:

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsA: Background and accounting policies continued137

The Group’s insurance operations invests in a number of limited partnerships, either directly or through unit trusts, through a mix of 
capital and loans. These limited partnerships are managed by general partners, in which the Group hold equity. Such interest in general 
partners and limited partnerships provide the Group with voting and similar rights to participate in the governance framework of the 
relevant activities in which limited partnerships are engaged in. Accounting for the limited partnerships as subsidiaries, joint ventures, 
associates or other financial investments depends on the terms of each partnership agreement and the shareholdings in the general 
partners. In the context of direct investment in limited partnerships, the following circumstances may indicate a relationship in which, 
in substance, the Group controls and consequently consolidates a limited partnership:

 — The Group has existing rights that give it the current ability to direct the relevant activities of the limited partnership, ie activities that 

significantly affect the generation of economic returns from the limited partnership’s operation;

 — The Group has the power to obtain the significant benefits of the activities of the limited partnerships. Generally, it is presumed that 

the Group has significant benefits if its participation in the limited partnership is greater than 20 per cent; and

 — The Group’s current ability to join together with other partners to direct the activities of the partnership.

The Group performs a re-assessment of consolidation whenever there is a change in the substance of the relationship between the 
Group and a limited partnership. Where the Group is deemed to control a limited partnership, it is treated as a subsidiary and its results, 
assets and liabilities are consolidated. Where the Group holds a minority share in a limited partnership, with no control over their 
associated general partners, the investments are carried at fair value through profit and loss within financial investments in the 
consolidated statement of financial position.

The Group does not have a material percentage of non-controlling interests in its subsidiaries.

ii  Joint ventures and associates
Joint ventures are joint arrangements arising from a contractual agreement whereby the Group and other investors have joint control 
of the net assets of the arrangement. In a number of these arrangements, the Group’s share of the underlying net assets may be less than 
50 per cent but the terms of the relevant agreement make it clear that control is jointly exercised between the Group and the third party. 
Associates are entities over which the Group has significant influence, but it does not control. Generally it is presumed that the Group 
has significant influence if it holds between 20 per cent and 50 per cent voting rights of the entity. 

The Group adopted IFRS 11 for investments in joint ventures from 1 January 2013 and accordingly are accounted for using the equity 

method of accounting. In line with the transition provision requirements, the Group has recognised its investment in joint ventures at 
1 January 2012, as the aggregate of the carrying amounts of the assets and liabilities that were previously proportionately consolidated 
by the Group. This determines the deemed cost of the Group’s investment in joint ventures for applying equity accounting. The effect 
of adoption of IFRS 11 is disclosed in note A2. Investments in associates are initially recognised at cost and adjusted thereafter for the 
change in Group’s share of net assets of the associates. The Group’s share of profit or loss of its joint ventures and associates is recognised 
in the income statement and its share of movements in other comprehensive income is recognised in other comprehensive income. 

iii  Structured entities
Structured entities are those which have been designed so that voting or similar rights are not the dominant factor in deciding who 
controls the entity such as when any voting rights relate to administrative tasks only and the relevant activities are directed by means 
of contractual arrangements. In addition to the entities discussed above in A3.1b(i) and A3.1b(ii), the Group as part of its business 
strategy invests in structured entities such as Open-Ended Investment Companies (OEICs), Unit Trusts (UTs), variable interest entities, 
investment vehicles within separate accounts offered through variable annuities, collateral debt obligations, mortgage-backed securities, 
and similar asset-backed securities. 

Open-ended investment companies and unit trusts 
The Group invests in open-ended investment companies and unit trusts, which invest mainly in equities, bonds, cash and cash 
equivalents, and properties. The Group’s percentage ownership in these entities can fluctuate on a daily basis according to the 
participation of the Group’s and other investors in them. For these entities, the following circumstances may indicate, in substance, 
the Group has power over an entity:

 — The entity is managed by the Group’s asset manager and the Group holds a significant investment in the entity; and
 — Where the entity is managed by asset managers outside the Group, Prudential has existing rights that give it the ability to direct 

the current activities of the entity. In assessing the Group’s ability to direct an entity, the Group considers its ability relative to other 
investors. The Group has limited number of open-ended investment companies and unit trusts where it considers it has such ability.

For the entity managed by asset managers outside the Group with no current ability to direct its activities, the Group is deemed to have 
no power over such an entity. 

For those entities managed by the Group’s asset managers, it is generally presumed that the Group is exposed to, or has rights, to 
variable returns from an entity and has ability to use its power to affect its own returns where Group’s holding is greater than 50 per cent 
and is deemed to have no significant influence over an entity for participation less than 20 per cent. For holdings between 20 per cent 
and 50 per cent, the Group performs an assessment of power and associated control over an entity on a case by case basis. For these 
entities, the following circumstances may indicate that the Group controls an entity:

 — The Group has power over the relevant activities of the entity; and
 — The exposure, or rights, to variable returns (including administrative and performance fee earned by the Group’s asset manager) 

from the entity is higher than the Group’s interest.

Where the Group is deemed to control these entities they are treated as a subsidiary and are consolidated, with the interests of investors 
other than the Group being classified as liabilities and appear as net asset value attributable to unit holders of consolidated unit trusts 
and similar funds. 

Financial statementsA: Background and accounting policies Prudential plc Annual Report 2013138

A3:  Accounting policies continued

Where the Group does not control these entities (as it is deemed to be acting as an agent) and they do not meet the definition of associates, 
they are carried at fair value through profit and loss within financial investments in the consolidated statement of financial position. 
Where the Group’s asset manager set up the open-ended investment companies and unit trusts as part of asset management 

operations, the Group’s interest is limited to the administration fees charged to manage the assets of such entities. With no participation 
in these entities, the Group does not retain risks associated with open-ended investment companies and unit trusts and is deemed to be 
acting as an agent.

The Group generates returns and retains the ownership risks in investment vehicles commensurate to its participation and does not 

have any further exposure to the residual risks of the open-ended investment companies and unit trusts. 

Jackson’s separate account assets
Jackson offers variable contracts that invest contract holder’s premiums, at the contract holders’ direction, in investment vehicles 
(‘Separate Accounts’) that invest in equity, fixed income, bonds and money market mutual funds. The contract holder retains the 
underlying returns and the ownership risks related to the separate accounts and its underlying investments. The shareholder’s economic 
interest in separate accounts is limited to the administrative fees charged. The separate accounts are set up as separate regulated entities 
governed by a Board of Companies or trustees for which the majority of the members are independent of Jackson or any affiliated entity. 
The independent members represent contract holders’ interest and are responsible for any decision making that impacts contract 
holders’ interest and governs the operational activities of the entities advisors, including asset managers managing the investment 
vehicles. Accordingly the Group has no control over these vehicles. These investments are carried at fair value through profit and loss 
within financial investments in the consolidated statement of financial position.

Other structured entities
The Group holds investments in mortgage-backed securities, collateral debt obligations and similar asset-backed securities that are 
actively traded in a liquid market. The Group is not the sponsor of the vehicles in which it holds investments and has no administrative 
rights over the vehicle’s activities. The Group generates returns and retains the ownership risks commensurate to its holding and its 
exposure to the investments. Accordingly the Group does not have power over the relevant activities of such vehicles and all are carried 
at fair value through profit and loss within financial investments in the consolidated statement of financial position. 

The table below provides aggregate carrying amounts of the investments in unconsolidated structured entities reported in the 

Group’s statement of financial position: 

Statement of financial position line items
Equity securities and portfolio holdings in unit trusts
Debt securities

Total

2013  £m

OEICs/UTs

Separate
 account
 assets

Other
 structured
 entities

78,856
– 

78,856

65,681
– 

65,681

– 
13,190

13,190

The Group generates returns and retains the ownership risks in these investments commensurate to its participation and does not have 
any further exposure to the residual risks or losses of the investments or the vehicles in which it holds investments.

As at 31 December 2013, the Group does not have an agreement, contractual or otherwise, or intention to provide financial support 

to structured entities that could expose the Group to a loss. 

c  Classification of insurance and investment contracts 
IFRS 4 requires contracts written by insurers to be classified as either ‘insurance contracts’ or ‘investment contracts’ depending on the 
level of insurance risk transferred. Insurance risk is a pre-existing risk, other than financial risk, transferred from the contract holder to the 
contract issuer. If significant insurance risk is transferred to the Group then it is classified as an insurance contract. Contracts that transfer 
financial risk to the Group but not significant insurance risk are termed investment contracts. Furthermore, some contracts, both 
insurance and investment, contain discretionary participating features representing the contractual right to receive additional benefits 
as a supplement to guaranteed benefits: 

a  That are likely to be a significant portion of the total contract benefits;
b  Whose amount or timing is contractually at the discretion of the insurer; and
c  That are contractually based on asset or fund performance, as discussed in IFRS 4.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsA: Background and accounting policies continued139

Business units

Asia

US

UK

Insurance contracts and investment contracts 
with discretionary participation features

Investment contracts without discretionary 
participation features

 — With-profits contracts
 — Non-participating term contracts
 — Whole life contracts
 — Unit-linked policies
 — Accident and health policies

 — Variable annuity contracts
 — Fixed annuity contracts
 — Life insurance contracts

 — Minor amounts for a number of small 

categories of business

 — Guaranteed investment contracts (GICs) 
 — Minor amounts of ‘annuity certain’ contracts

 — With-profits contracts 
 — Bulk and individual annuity business 
 — Non-participating term contracts

 — Certain unit-linked savings and similar 

contracts

d  Measurement of policyholder liabilities and unallocated surplus of with-profits funds
The measurement basis of policyholder liabilities is dependent upon the classification of the contracts under IFRS 4 described in note 
A3.1(c) above. 

IFRS 4 permits the continued usage of previously applied GAAP for insurance contracts and investment contracts with discretionary 
participating features. Accordingly, except for UK regulated with-profits funds as discussed below, the modified statutory basis (MSB) 
of reporting as set in the Statement of Recommended Practice (SORP) issued by Association of British Insurers (ABI) has been adopted 
by the Group on first time application of IFRS in 2005. 

For investment contracts that do not contain discretionary participating features, IAS 39 and, where the contract includes an 
investment management element, IAS 18, ’Revenue’, apply measurement principles to assets and liabilities attaching to the contract.
For with-profits funds, as the shareholders’ participation in the cost of bonuses arises only on distribution, the Group has elected 

to account for the unallocated surplus of UK regulated with-profits funds as a liability with no allocation to equity.

The policy of measuring contract liabilities at business unit level is noted below. Additional details are discussed in note C4.2.

i  Insurance contracts 
Asia insurance operations
The policyholder liabilities for businesses in Asia are determined in accordance with methods prescribed by local GAAP adjusted to 
comply, where necessary, with the MSB. Refinements to the local reserving methodology are generally treated as change in estimates, 
dependent on the nature of the change. 

For the operations in India, Japan, Taiwan and, until 2012, Vietnam, the local GAAP is not appropriate as a starting point in the context 

of the MSB, and, instead, the accounting for insurance contracts is based on US GAAP. For these operations the business written is 
primarily non-participating linked and participating business. The future policyholder benefit provisions for non-participating linked 
business are determined using the net level premium method, with an allowance for surrenders, maintenance and claim expenses. 
Rates of interest used in establishing the policyholder benefit provisions vary by operation depending on the circumstances attaching 
to each block of business. Where appropriate, liabilities for participating business for these operations include provisions for the 
policyholders’ interest in investment gains and other surpluses that have yet to be declared as bonuses.

Whilst the basis of valuation of liabilities in these businesses is in accordance with the requirements of the ABI SORP, it may differ from 

that determined on MSB for UK operations with the same features.

US insurance operations
In accordance with the MSB, the policyholder liabilities for Jackson’s conventional protection-type policies are determined under 
US GAAP principles with locked in assumptions for mortality, interest, policy lapses and expenses along with provisions for adverse 
deviations. For non-conventional protection-type policies, the policyholder liabilities includes the policyholder account balance. 
Acquisition costs are accounted for as explained in section (f) below.

As permitted by IFRS 4, Jackson uses shadow accounting to make adjustments to the liabilities or related deferred acquisition costs 

which are recognised directly in other comprehensive income. Jackson accounts for the majority of its investment portfolio on an 
available-for-sale basis whereby unrealised gains and losses are recognised in other comprehensive income. To the extent that 
recognition of unrealised gains or losses on available-for-sale securities causes adjustments to the carrying value and amortisation 
patterns of deferred acquisition costs and deferred income, these adjustments are recognised in other comprehensive income to be 
consistent with the treatment of the gains or losses on the securities. More precisely, shadow deferred acquisition costs adjustments 
reflect the change in deferred acquisition costs that would have arisen if the assets held in the statement of financial position had been 
sold, crystallising unrealised gains or losses, and the proceeds reinvested at the yields currently available in the market.

Financial statementsA: Background and accounting policies Prudential plc Annual Report 2013140

A3:  Accounting policies continued

UK insurance operations
The UK regulated with-profits funds are accounted for by the voluntary application of the UK accounting standard FRS 27, ‘Life Assurance’ 
that requires liabilities to be calculated as the realistic basis liabilities. The realistic basis liabilities are measured by reference to the PRA’s 
Peak 2 basis of reporting. This Peak 2 basis requires the value of liabilities to be calculated as:

 — A with-profits benefits reserve, plus
 — Future policy related liabilities, plus
 — The realistic current liabilities of the fund.

The with-profits benefits reserve is primarily based on the retrospective calculation of accumulated asset shares but is adjusted to reflect 
future policyholder benefits and other outgoings. Asset shares broadly reflect the policyholders’ share of the with-profits fund assets 
attributable to their policies.

The future policy related liabilities must include a market-consistent valuation of costs of guarantees, options and smoothing, less any 
related charges, and this amount is determined using either a stochastic approach, hedging costs or a series of deterministic projections 
with attributed probabilities. 

The Peak 2 basis realistic liabilities for with-profits business included in the PRA regulatory returns include the element for the 

shareholders’ share of the future cost of bonuses consistent with the contract asset shares. For accounting purposes under FRS 27, this 
latter item is not shown as part of contract liabilities. This is because, consistent with the current basis of financial reporting, shareholder 
transfers are recognised only on declaration. Instead the shareholders’ share of future costs of bonuses is included within the liabilities 
for unallocated surplus.

Other UK insurance contracts that contain significant insurance risk include unit-linked, annuity and other non-profit business. For 
the purposes of local regulations, segregated accounts are established for linked business for which policyholder benefits are wholly 
or partly determined by reference to specific investments or to an investment-related index. The interest rates used in establishing 
policyholder benefit provisions for pension annuities in the course of payment are adjusted each year. Mortality rates used in establishing 
policyholder benefits are based on published mortality tables adjusted to reflect actual experience.

ii  Investment contracts with discretionary participation features
For investment contracts with discretionary participation features, the accounting basis is consistent with the accounting for similar 
with-profits insurance contracts. Other investment contracts are accounted for on a basis that reflects the hybrid nature of the 
arrangements whereby part is accounted for as a financial instrument under IAS 39 and the investment management service component 
is accounted for under IAS 18.

For those investment contracts in the US with fixed and guaranteed terms, the Group uses the amortised cost model to measure 

the liability.

Those investment contracts without fixed and guaranteed terms are designated at fair value through profit and loss because the 
resulting liabilities are managed and their performance is evaluated on a fair value basis. Where the contract includes a surrender option, 
its carrying value is subject to a minimum carrying value equal to its surrender value.

iii  Investment contracts without discretionary participation features
The measurement of investment contracts without discretionary participation features is carried out in accordance with IAS 39 to reflect 
the deposit nature of the arrangement, with premiums and claims reflected as deposits and withdrawals and taken directly to the 
statement of financial position as movements in the financial liability balance.

Under IFRS, investment contracts (excluding those with discretionary participation features) accounted for as financial liabilities in 
accordance with IAS 39 which also offer investment management services, require the application of IAS 18 for the revenue attached 
to these services. Incremental, directly attributable acquisition costs relating to the investment management element of these contracts 
are capitalised and amortised in line with the related revenue. If the contracts involve up-front charges, this income is also deferred and 
amortised through the income statement in line with contractual service provision.

iv  Unallocated surplus of with-profits funds
Unallocated surplus represents the excess of assets over policyholder liabilities for the Group’s with-profits funds that have yet to be 
appropriated between policyholders and shareholders. As allowed under IFRS 4, the Group has opted to continue to record unallocated 
surplus of with-profits funds wholly as a liability with no allocation to equity. The annual excess (shortfall) of income over expenditure 
of the with-profits funds, after declaration and attribution of the cost of bonuses to policyholders and shareholders, is transferred to 
(from) the unallocated surplus each year through a charge (credit) to the income statement. The balance retained in the unallocated 
surplus represents cumulative income arising on the with-profits business that has not been allocated to policyholders or shareholders. 
The balance of the unallocated surplus is determined after full provision for deferred tax on unrealised appreciation on investments.

e  Reinsurance
The measurement of reinsurance assets is consistent with the measurement of the underlying direct insurance contracts. The treatment 
of any gains or losses arising on the purchase of reinsurance contracts is dependent on the underlying accounting basis of the entity 
concerned amongst other things.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsA: Background and accounting policies continued141

f  Deferred acquisition costs for insurance contracts 
Except for acquisition costs of with-profits contracts of the UK regulated with-profits funds, which are accounted for under the realistic 
PRA regime, costs of acquiring new insurance business are accounted for in a way that is consistent with the principles of the ABI SORP 
with deferral and amortisation against margins in future revenues on the related insurance policies. Costs of acquiring new insurance 
business, principally commissions, marketing and advertising and certain other costs associated with policy insurance and underwriting 
that are not reimbursed by policy charges, are specifically identified and capitalised as part of deferred acquisition costs. In general, this 
deferral is presentationally shown by an explicit carrying value for in the balance sheet. However, in some Asia operations the deferral 
is implicit through the reserving methodology. The recoverability of the explicitly and implicitly deferred acquisition costs is measured 
and is deemed impaired if the projected margins are less than the carrying value. To the extent that the future margins differ from those 
anticipated, then an adjustment to the carrying value will be necessary.

The deferral and amortisation of acquisition costs is of most relevance to the Group’s results for Asia and US insurance operations. 

The deferred acquisition costs for US and some Asia operations is determined with reference to US GAAP principles.

Asia insurance operations
For those territories applying US GAAP to insurance assets and liabilities, as permitted by the ABI SORP, principles similar to those set 
out in the US insurance operations paragraph below are applied to the deferral and amortisation of acquisition costs. For other territories 
in Asia, the general principles of the ABI SORP are applied with, as described above, deferral of acquisition costs being either explicit or 
implicit through the reserving basis.

US insurance operations
Under IFRS 4, the Group applies grandfathered US GAAP for measuring the insurance assets and liabilities of US insurance operations. 
The Group adopted FAS ASU 2010-26 on ‘Accounting for Costs Associated with Acquiring or Renewing Insurance Contracts’ from 
1 January 2012 and capitalises only those incremental costs directly relating to successfully acquiring a contract. 

For interest-sensitive business, the key assumption is the long-term spread between the earned rate on investments and the rate 

credited to policyholders, which is based on an annual spread analysis. In addition, expected gross profits depend on mortality 
assumptions, assumed unit costs and terminations other than deaths (including the related charges), all of which are based on a 
combination of Jackson’s actual industry experience and future expectations. A detailed analysis of actual mortality, lapse and expenses 
experience is performed using internally developed experience studies. 

For US variable annuity business a key assumption is the investment return from the separate accounts, which is determined using 
a mean reversion methodology. Under the mean reversion methodology, projected returns over the next five years are flexed (subject 
to capping) so that, combined with the actual rates of return for the current and the previous two years is maintained. The projected rates 
of return are capped at no more than 15 per cent for each of the next five years. These returns affect the level of future expected profits 
through their effects on the fee income with consequential impact on the amortisation of deferred acquisition costs. The level of 
acquisition costs carried in the statement of financial position is also sensitive to unrealised valuation movements on debt securities held 
to back the liabilities and solvency capital. Further details are discussed in note C5.1(b).

UK insurance operations
For UK regulated with-profits funds where the realistic FSA regime is applied, the basis of setting liabilities is such that it would 
be inappropriate for acquisition costs to be deferred; therefore these costs are expensed as incurred. The majority of the UK 
shareholder-backed business is individual and group annuity business where the incidence of acquisition costs is negligible.

g  Liability adequacy test
The Group performs adequacy testing on its insurance liabilities to ensure that the carrying amounts (net of related deferred acquisition 
costs) and, where relevant, present value of acquired in-force business is sufficient to cover current estimates of future cash flows. 
Any deficiency is immediately charged to the income statement.

h  Earned premiums, policy fees and claims paid
Premium and annuity considerations for conventional with-profits policies and other protection type insurance policies are recognised 
as revenue when due. Premiums and annuity considerations for linked policies, unitised with-profits and other investment type policies 
are recognised as revenue when received or, in the case of unitised or unit-linked policies, when units are issued. These amounts exclude 
premium taxes and similar duties where Prudential collects and settles taxes borne by the customer.

Policy fees charged on linked and unitised with-profits policies for mortality, asset management and policy administration are 

recognised as revenue when related services are provided.

Claims paid include maturities, annuities, surrenders and deaths. Maturity claims are recorded as charges on the policy maturity date. 
Annuity claims are recorded when each annuity instalment becomes due for payment. Surrenders are charged to the income statement 
when paid and death claims are recorded when notified.

Financial statementsA: Background and accounting policies Prudential plc Annual Report 2013142

A3:  Accounting policies continued

i  Investment return
Investment return included in the income statement principally comprises interest income, dividends, investment appreciation/depreciation 
(realised and unrealised gains and losses) on investments designated as fair value through profit and loss, and realised gains and 
losses (including impairment losses) on Jackson’s debt securities designated as available-for-sale. Movements in unrealised  
appreciation/depreciation of Jackson’s debt securities designated as available-for-sale are recorded in other comprehensive income. 
Interest income is recognised as it accrues, taking into account the effective yield on investments. Dividends on equity securities are 
recognised on the ex-dividend date and rental income is recognised on an accrual basis.

j  Financial investments other than instruments classified as long-term business contracts
i  Investment classification
The Group holds financial investments in accordance with IAS 39 whereby, subject to specific criteria, financial instruments are required 
to be accounted for under one of the following categories: 

 — Financial assets and liabilities at fair value through profit and loss – this comprises assets and liabilities designated by management as 
fair value through profit and loss on inception and derivatives that are held for trading. These investments are measured at fair value 
with all changes thereon being recognised in investment return in the income statement;

 — Financial investments on an available-for-sale basis – this comprises assets that are designated by management and/or do not fall into 
any of the other categories. These assets are initially recognised at fair value plus attributable transaction costs. For available-for-sale 
debt securities, the difference between their cost and par value is amortised to the income statement using the effective interest rate. 
The effective interest rate is the rate that exactly discounts estimated future cash receipts through the expected life of the financial 
instrument or, when appropriate, a shorter period to the net carrying amount of the financial asset;

 — Available-for-sale assets are subsequently measured at fair value. Interest income is recognised on an effective interest basis in the 
income statement. Except for foreign exchange gains and losses on debt securities, not in functional currency, which are included 
in the income statement, unrealised gains and losses are recognised in other comprehensive income. Upon disposal or impairment, 
accumulated unrealised gains and losses are transferred from other comprehensive income to the income statement as realised gains 
or losses; and

 — Loans and receivables – except for those designated as at fair value through profit and loss or available-for-sale, these instruments 
comprise non-quoted investments that have fixed or determinable payments. These instruments include loans collateralised by 
mortgages, deposits, loans to policyholders and other unsecured loans and receivables. These investments are initially recognised 
at fair value plus transaction costs. Subsequently, these instruments are carried at amortised cost using the effective interest method. 

The Group uses the trade date method to account for regular purchases and sales of financial assets.

ii  Use of fair value
The Group uses current bid prices to value its investments with quoted prices. Actively traded investments without quoted prices are 
valued using prices provided by third parties. If there is no active established market for an investment, the Group applies an appropriate 
valuation technique such as a discounted cash flow technique.

Determining the fair value of financial investments when the markets are not active
The Group holds certain financial investments for which the markets are not active. These can include financial investments which are 
not quoted on active markets and financial investments for which markets are no longer active as a result of market conditions eg market 
illiquidity. When the markets are not active, there is generally no or limited observable market data to account for financial investments 
at fair value. The determination of whether an active market exists for a financial investment requires management’s judgement. 

If the market for a financial investment of the Group is not active, the fair value is determined by using valuation techniques. The 

Group establishes fair value for these financial investments by using quotations from independent third parties, such as brokers or pricing 
services or by using internally developed pricing models. Priority is given to publicly available prices from independent sources when 
available, but overall the source of pricing and/or the valuation technique is chosen with the objective of arriving at a fair value 
measurement which reflects the price at which an orderly transaction would take place between market participants on the 
measurement date. The valuation techniques include the use of recent arm’s length transactions, reference to other instruments that 
are substantially the same, discounted cash flow analysis, option adjusted spread models and, if applicable, enterprise valuation and 
may include a number of assumptions relating to variables such as credit risk and interest rates. Changes in assumptions relating to these 
variables could positively or negatively impact the reported fair value of these financial investments.

The financial investments measured at fair value are classified into the following three level hierarchy on the basis of the lowest level 

of inputs that is significant to the fair value measurement of the financial investment concerned:

Level 1:  Quoted prices (unadjusted) in active markets for identical assets and liabilities.
Level 2:  Inputs other than quoted prices included within level 1 that are observable either directly or indirectly (ie derived from prices).
Level 3:  Significant inputs for the asset or liability that are not based on observable market data (unobservable inputs).

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsA: Background and accounting policies continued143

iii  Determining impairments’ relation to financial assets
Available-for-sale securities
The majority of Jackson’s debt securities portfolio is accounted for on an available-for-sale basis. The consideration of evidence of 
impairment requires management’s judgement. In making this determination the factors considered include, for example:

Determining factors

Consideration of evidence of impairment

Whether the decline of the 
financial investment’s fair value 
is substantial

The impact of the duration of 
the security on the calculation 
of the revised estimated 
cash flows

The duration and extent to 
which the amortised cost 
exceeds fair value

A substantial decline in fair value might be indicative of a credit loss event that would lead to a 
measurable decrease in the estimated future cash flows.

The duration of a security to maturity helps to inform whether assessments of estimated future 
cash flows that are higher than market value are reasonable.

This factor provides an indication of how the contractual cash flows and effective interest rate of 
a financial asset compares with the implicit market estimate of cash flows and the risk attaching to 
a ‘fair value’ measurement. The length of time for which that level of difference has been in place 
may also provide further evidence as to whether the market assessment implies an impairment loss 
has arisen.

The financial condition and 
prospects of the issuer

These factors and other observable conditions may indicate that an investment is impaired.

If a loss event that will have a detrimental effect on cash flows is identified, an impairment loss is recognised in the income statement. 
The loss recognised is determined as the difference between the book cost and the fair value of the relevant impaired securities. This loss 
comprises the effect of the expected loss of contractual cash flows and any additional market-price-driven temporary reductions in values.
For Jackson’s residential mortgage-backed and other asset-backed securities, all of which are classified as available-for-sale, the 
model used to analyse cash flows begins with the current delinquency experience of the underlying collateral pool for the structure, by 
applying assumptions about how much of the currently delinquent loans will eventually default, and multiplying this by an assumed loss 
severity. Additional factors are applied to anticipate ageing effects. After applying a cash flow simulation an indication is obtained as 
to whether or not the security has suffered, or is anticipated to suffer, contractual principal or interest payment shortfalls. If a shortfall 
applies an impairment charge is recorded. The difference between the fair value and book cost for unimpaired securities designated 
as available-for-sale is accounted for as unrealised gains or losses, with the movements in the accounting period being included in other 
comprehensive income.

The Group’s review of fair value involves several criteria, including economic conditions, credit loss experience, other issuer-specific 
developments and future cash flows. These assessments are based on the best available information at the time. Factors such as market 
liquidity, the widening of bid/ask spreads and a change in cash flow assumptions can contribute to future price volatility. If actual 
experience differs negatively from the assumptions and other considerations used in the consolidated financial statements, unrealised 
losses currently in equity may be recognised in the income statement in future periods. Additional details on the impairments of the 
available-for-sale securities of Jackson are described in notes C3.5(d).

Assets held at amortised cost
Except for certain loans of the UK insurance operations and Jackson National Life, which are accounted for on a fair value through profit 
and loss basis, and as described below, financial assets classified as loans and receivables under IAS 39 are carried at amortised cost 
using the effective interest rate method. The loans and receivables include loans collateralised by mortgages, deposits and loans to 
policyholders. In estimating future cash flows, the Group looks at the expected cash flows of the assets and applies historical loss 
experience of assets with similar credit risks that has been adjusted for conditions in the historical loss experience which no longer exist 
or for conditions that are expected to arise. The estimated future cash flows are discounted using the financial asset’s original or variable 
effective interest rate and exclude credit losses that have not yet been incurred. 

The risks inherent in reviewing the impairment of any investment include: the risk that market results may differ from expectations, 
facts and circumstances may change in the future and differ from estimates and assumptions, or the Group may later decide to sell the 
asset as a result of changed circumstances.

Certain mortgage loans of the UK insurance operations and, consequent upon the purchase of REALIC in 2012 by Jackson, policy 
loans held to back funds withheld under reinsurance arrangements have been designated at fair value through profit and loss as these 
loan portfolios are managed and evaluated on a fair value basis. 

Assets carried at cost or amortised cost are subject to impairment testing where appropriate under IFRS requirements.

Reversal of impairment loss
If, in subsequent periods, an impaired debt security held on an available-for-sale basis or an impaired loan or receivable recovers in value 
(in part or in full), and this recovery can be objectively related to an event occurring after the impairment, then the previously recognised 
impairment loss is reversed through the income statement (in part or in full).

Financial statementsA: Background and accounting policies Prudential plc Annual Report 2013144

A3:  Accounting policies continued

iv  Derivatives and hedge accounting
Derivative financial instruments are used to reduce or manage investment, interest rate and currency exposures, to facilitate efficient 
portfolio management and for investment purposes. 

The Group may designate certain derivatives as hedges. 
For hedges of net investments in foreign operations, the effective portion of any change in fair value of derivatives or other financial 
instruments designated as net investment hedges is recognised in other comprehensive income. The ineffective portion of changes in 
the fair value of the hedging instrument is recorded in the income statement. The gain or loss on the hedging instrument is recognised 
directly in other comprehensive income while the foreign operation is held. 

For fair value hedges, movements in the fair value of the hedged item attributable to the hedged risk are recognised in the income 

statement.

The Group does not regularly seek to apply fair value or cash flow hedging treatment under IAS 39. The exceptions, where hedge 

accounting has been applied in 2013 and 2012, are summarised in note C3.5(b).

All derivatives that are not designated as hedging instruments are carried at fair value with movements in fair value being recorded 

in the income statement.

The primary areas of the Group’s continuing operations where derivative instruments are held are the UK with-profits funds and 

annuity business, and Jackson.

For UK with-profits funds the derivative programme derivatives are used for the purposes of efficient portfolio management or 

reduction in investment risk. 

For shareholder-backed UK annuity business the derivatives are held to contribute to the matching, as far as practical, of asset returns 

and duration with those of liabilities to policyholders. The carrying value of these liabilities is sensitive to the return on the matching 
financial assets including derivatives held. 

For Jackson an extensive derivative programme is maintained. Value movements on the derivatives held can be very significant in 

their effect on shareholder results. Further details on this aspect of the Group’s financial reporting are described in note B1.2.

v  Measurement and presentation of derivatives and debt securities of US insurance operations
The policies for these items are significant factors in contributing to the volatility of the income statement result and shareholders’ equity. 
Under IAS 39, derivatives are required to be carried at fair value. Unless net investment hedge accounting is applied, value movements 
on derivatives are recognised in the income statement. 

For derivative instruments of Jackson that are entered into to mitigate economic exposures, the Group has considered whether it is 
appropriate to undertake the necessary operational changes to qualify for hedge accounting so as to achieve matching of value movements 
in hedging instruments and hedged items in the performance statements. In reaching the decision, a number of factors were particularly 
relevant. These were:

 — IAS 39 hedging criteria have been designed primarily in the context of hedging and hedging instruments that are assessable as 

financial instruments that are either stand-alone or separable from host contracts, rather than, for example, duration characteristics 
of insurance contracts;

 — The high hurdle levels under IAS 39 of ensuring hedge effectiveness at the level of individual hedge transactions;
 — The difficulties in applying the macro hedge provisions under IAS 39 (which are more suited to banking arrangements) to Jackson’s 

derivative book;

 — The complexity of asset and liability matching of US life insurers such as those with Jackson’s product range; and finally
 — Whether it is possible or desirable, without an unacceptable level of costs and constraint on commercial activity, to achieve the 

accounting hedge effectiveness required under IAS 39.

Taking account of these considerations the Group has decided that, except for occasional circumstances, it is not appropriate to seek to 
achieve hedge accounting under IAS 39. As a result of this decision the total income statement results are more volatile as the movements 
in the value of Jackson’s derivatives are reflected within it. This volatility is reflected in the level of short-term fluctuations in investment 
returns, as shown in notes B1.1 and B1.2.

Under IAS 39, unless carried at amortised cost (subject to impairment provisions where appropriate) under the held-to-maturity 
category, debt securities are also carried at fair value. The Group has chosen not to classify any financial assets as held-to-maturity. 
Debt securities of Jackson are designated as available-for-sale with value movements, unless impaired, being recorded as movements 
within other comprehensive income. Impairments are recorded in the income statement.

vi  Embedded derivatives
Embedded derivatives are present in host contracts issued by various Group companies, in particular Jackson. They are embedded 
within other non-derivative host financial instruments and insurance contracts to create hybrid instruments. Embedded derivatives 
meeting the definition of an insurance contract are accounted for under IFRS 4. Where economic characteristics and risks of the 
embedded derivatives are not closely related to the economic characteristics and risks of the host instrument, and where the hybrid 
instrument is not measured at fair value with the changes in fair value recognised in the income statement, the embedded derivative 
is bifurcated and carried at fair value as a derivative in accordance with IAS 39. For Jackson’s ‘not for life’ Guaranteed Minimum 
Withdrawal Benefit and Fixed Index Annuity reserves the determination of fair value requires assumptions regarding future mix 
of Separate Account assets, equity volatility levels, and policyholder behaviour.

In addition, the Group applies the option under IFRS 4 to not separate and fair value surrender options embedded in host contracts 
and with-profits investment contracts whose strike price is either a fixed amount or a fixed amount plus interest. Further details on the 
valuation basis for embedded derivatives attaching to Jackson’s life assurance contracts are provided in note C4.2. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsA: Background and accounting policies continued145

vii  Securities lending including repurchase agreements
The Group is party to various securities lending agreements under which securities are loaned to third parties on a short-term basis. The 
loaned securities are not derecognised; rather, they continue to be recognised within the appropriate investment classification. The Group’s 
policy is that collateral in excess of 100 per cent of the fair value of securities loaned is required from all securities’ borrowers and typically 
consists of cash, debt securities, equity securities or letters of credit.

In cases where the Group takes possession of the collateral under its securities lending programme, the collateral, and corresponding 

obligation to return such collateral, are recognised in the consolidated statement of financial position. 

viii  Derecognition of financial assets and liabilities
The Group’s policy is to derecognise financial assets when it is deemed that substantially all the risks and rewards of ownership have 
been transferred. 

The Group derecognises financial liabilities only when the obligation specified in the contract is discharged, cancelled or has expired.

ix  Financial liabilities designated at fair value through profit and loss
Consistent with the Group’s risk management and investment strategy and the nature of the products concerned, the Group has 
designated under IAS 39 classification certain financial liabilities at fair value through profit and loss as these instruments are managed 
and their performance evaluated on a fair value basis. These instruments include liabilities related to consolidated collateralised debt 
obligations and net assets attributable to unit holders of consolidated unit trusts and similar funds.

k  Presentation of results before tax
The total tax charge for the Group reflects tax that in addition to relating to shareholders’ profits is also attributable to policyholders and 
unallocated surplus of with-profits funds and unit-linked policies. This is explained in more detail in note B5. Reported profit before the 
total tax charge is not representative of pre-tax profits attributable to shareholders. Accordingly, in order to provide a measure of pre-tax 
profits attributable to shareholders the Group has chosen to adopt an income statement presentation of the tax charge and pre-tax 
results that distinguishes between policyholder and shareholder components.

l  Segments
Under IFRS 8, ‘Operating Segments’, the Group determines and presents operating segments based on the information that is internally 
provided to the Group Executive Committee which is the Group’s chief operating decision maker. 

The operating segments identified by the Group reflect the Group’s organisational structure, which is by both geography (Asia, US 

and UK) and by product line (insurance operations and asset management). 

The products of the insurance operations contain both significant and insignificant levels of insurance risk. The products are managed 

together and there is no distinction between these two categories other than for accounting purposes. This segment also includes the 
commission earned on general insurance business and investment subsidiaries held to support the Group’s insurance operations. 
Asset management comprises both internal and third-party asset management services, inclusive of portfolio and mutual fund 
management, where the Group acts as an advisor, and broker-dealer activities. The nature of the products and the managing of the 
business differ from the risks inherent in the insurance operations segments, and the regulatory environment of the asset management 
industry differs from that of the insurance operations segments.

Further information on the Group’s operating segments is provided in note B1.3.

m  Segmental analysis of results and earnings attributable to shareholders
The Group uses operating profit based on longer-term investment returns as the segmental measure of its results. The basis of calculation 
is disclosed in note B1.3.

For shareholder-backed business, with the exception of debt securities held by Jackson and assets classified as loans and receivables 

at amortised cost, all financial investments and investment property are designated as assets at fair value through profit and loss. The 
short-term fluctuations affect the result for the year and the Group provides additional analysis of results before and after short-term 
fluctuations in investment returns, together with other items that are of a short-term, volatile or one-off nature. Short-term fluctuations 
in investment returns on such assets held by with-profits funds do not affect directly reported shareholder results. This is because 
(i) the unallocated surplus of with-profits funds is accounted for as a liability and (ii) excess or deficits of income and expenditure of 
the funds over the required surplus for distribution are transferred to or from unallocated surplus. 

n  Borrowings
Although initially recognised at fair value, net of transaction costs, borrowings, excluding liabilities of consolidated collateralised debt 
obligations, are subsequently accounted for on an amortised cost basis using the effective interest method. Under the effective interest 
method, the difference between the redemption value of the borrowing and the initial proceeds (net of related issue costs) is amortised 
through the income statement to the date of maturity or, for hybrid debt, over the expected life of the instrument.

o  Investment properties
Investments in leasehold and freehold properties not for occupation by the Group, including properties under development for future 
use as investment properties, are carried at fair value, with changes in fair value included in the income statement. Properties are valued 
annually either by the Group’s qualified surveyors or by taking into consideration the advice of professional external valuers using the 
Royal Institution of Chartered Surveyors valuation standards. Each property is externally valued at least once every three years. 

Leases of investment property where the Group has substantially all the risks and rewards of ownership are classified as finance leases 

(leasehold property). Finance leases are capitalised at the lease’s inception at the lower of the fair value of the leased property and the 
present value of the minimum lease payments. 

Financial statementsA: Background and accounting policies Prudential plc Annual Report 2013146

A3:  Accounting policies continued

p  Pension schemes
For the Group’s defined benefit schemes, if the present value of the defined benefit obligation exceeds the fair value of the scheme 
assets, then a liability is recorded in the Group’s statement of financial position. By contrast, if the fair value of the assets exceeds the 
present value of the defined benefit obligation then the surplus will only be recognised if the nature of the arrangements under the trust 
deed, and funding arrangements between the Trustee and the Company, support the availability of refunds or recoverability through 
agreed reductions in future contributions. In addition, if there is a constructive obligation for the Company to pay deficit funding, this 
is also recognised such that the financial position recorded for the scheme reflects the higher of any underlying IAS 19 deficit and the 
obligation for deficit funding.

The Group utilises the projected unit credit method to calculate the defined benefit obligation. This method sees each period of 

service as giving rise to an additional unit of benefit entitlement and measures each unit separately to build up the final obligation. 
Estimated future cash flows are then discounted at a high-quality corporate bond rate, adjusted to allow for the difference in duration 
between the bond index and the pension liabilities where appropriate, to determine its present value. These calculations are performed 
by independent actuaries.

The plan assets of the Group’s pension schemes exclude several insurance contracts that have been issued by the Group. These 
assets are excluded from plan assets in determining the pension obligation recognised in the consolidated statement of financial position.
The aggregate of the actuarially determined service costs of the currently employed personnel and the net interest on the net defined 

benefit liability (asset) at the start of the period is charged to the income statement. Actuarial and other gains and losses as a result of 
changes in assumptions or experience variances are recognised as other comprehensive income. 

Contributions to the Group’s defined contribution schemes are expensed when due.

q  Share-based payments and related movements in own shares
The Group offers share award and option plans for certain key employees and a Save As You Earn plan for all UK and certain 
overseas employees. Shares held in trust relating to these plans are conditionally gifted to employees.
  The compensation expense charged to the income statement is primarily based upon the fair value of the options granted, 
the vesting period and the vesting conditions.

The Company has established trusts to facilitate the delivery of Prudential plc shares under employee incentive plans and 
savings-related share option schemes. The cost to the Company of acquiring these treasury shares held in trusts is shown as a 
deduction from shareholders’ equity.

r  Tax
Current tax expense is charged or credited based upon amounts estimated to be payable or recoverable as a result of taxable amounts 
for the current year. To the extent that losses of an individual UK company are not offset in any one year, they can be carried back for one 
year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred taxes are provided under the liability method for all relevant temporary differences. IAS 12, ‘Income Taxes’ does not require 

all temporary differences to be provided for, in particular, the Group does not provide for deferred tax on undistributed earnings of 
subsidiaries where the Group is able to control the timing of the distribution and the temporary difference created is not expected to 
reverse in the foreseeable future. Deferred tax assets are only recognised when it is more likely than not that future taxable profits will 
be available against which these losses can be utilised.

The tax charge for long-term business includes tax expense attributable to both policyholders and shareholders. In the UK, life 
insurance companies are taxed on both their shareholders’ profits and on their policyholders’ insurance and investment returns on 
certain insurance and investment products. Tax on shareholders’ profits is calculated at the standard corporation tax rate, and tax on 
policyholders’ investment returns is calculated at the basic rate of income tax. Although both types of tax are included in the total tax 
charge in the Group’s consolidated income statement, they are presented separately in the income statement to provide the most 
relevant information about tax that the Group pays on its profits.

Deferred tax is measured at the tax rates that are expected to apply to the period when the asset is realised or the liability settled, 

based on tax rates (and laws) that have been enacted or are substantively enacted at the end of the reporting period.

s  Business acquisitions and disposals
Business acquisitions are accounted for by applying the purchase method of accounting, which adjusts the net assets of the acquired 
company to fair value at the date of purchase. The excess of the acquisition consideration over the fair value of the assets and liabilities 
of the acquired entity is recorded as goodwill. Expenses related to acquiring new subsidiaries are expensed in the period in which they 
are incurred. Income and expenses of acquired entities are included in the income statement from the date of acquisition.

Income and expenses of entities sold during the period are included in the income statement up to the date of disposal. The gain or 
loss on disposal is calculated as the difference between sale proceeds net of selling costs, less the net assets of the entity at the date of 
disposal adjusted for foreign exchange movements attaching to the sold entity that are required to be recycled to the income statement 
under IAS 21.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsA: Background and accounting policies continued147

t  Goodwill
Goodwill arising on acquisitions of subsidiaries and businesses is capitalised and carried on the Group statement of financial position as 
an intangible asset at initial value less any accumulated impairment losses. Goodwill impairment testing is conducted annually and when 
there is an indication of impairment. For the purposes of impairment testing, goodwill is allocated to cash generating units. 

u  Intangible assets
Intangible assets acquired on the purchase of a subsidiary or portfolio of contracts are fair valued at acquisition. Deferred acquisition 
costs are accounted for as described in policy notes (d) and (f) above. Other intangible assets, such as distribution rights and software, 
are valued initially at the price paid to acquire them and are subsequently carried at cost less amortisation and any accumulated 
impairment losses. Distribution rights relate to fees paid under bancassurance partnership arrangements for bank distribution of 
products for the term of the contract. Amounts for distribution rights are amortised on a basis to reflect the pattern in which the future 
economic benefits are expected to be consumed by reference to new business levels. The same principles apply to determining the 
amortisation method for other intangible assets unless the pattern cannot be determined reliably, in which case a straight line method 
is applied.

v  Cash and cash equivalents
Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term highly 
liquid investments with less than 90 days’ maturity from the date of acquisition.

w  Shareholders’ dividends
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are approved 
by shareholders. 

x  Share capital
Where there is no obligation to transfer assets, shares are classified as equity. The difference between the proceeds received on issue 
of the shares, net of share issue costs, and the nominal value of the shares issued, is credited to share premium. Where the Company 
purchases shares for the purposes of employee incentive plans, the consideration paid, net of issue costs, is deducted from retained 
earnings. Upon issue or sale any consideration received is credited to retained earnings net of related costs.

y  Foreign exchange
The Group’s consolidated financial statements are presented in pounds sterling, the Group’s presentation currency. Accordingly, the 
results and financial position of foreign subsidiaries must be translated into the presentation currency of the Group from their functional 
currencies, ie the currency of the primary economic environment in which the entity operates. All assets and liabilities of foreign 
subsidiaries are converted at year end exchange rates whilst all income and expenses are converted at average exchange rates where 
this is a reasonable approximation of the rates prevailing on transaction dates. The impact of these currency translations is recorded as 
a separate component in the statement of comprehensive income.

Foreign currency borrowings that are used to provide a hedge against Group equity investments in overseas subsidiaries are 
translated at year end exchange rates and movements recognised in other comprehensive income. Other foreign currency monetary 
items are translated at year end exchange rates with changes recognised in the income statement. 

Foreign currency transactions are translated at the spot rate prevailing at the time.

z  Earnings per share
Basic earnings per share is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number of 
ordinary shares outstanding during the year, excluding those held in employee share trusts and consolidated unit trusts and Open Ended 
Investment Companies (OEICs), which are treated as cancelled.

For diluted earnings per share, the weighted average number of shares in issue is adjusted to assume conversion of all dilutive potential 
ordinary shares. The Group’s only class of potentially dilutive ordinary shares are those share options granted to employees where the 
exercise price is less than the average market price of the Company’s ordinary shares during the year. No adjustment is made if the impact 
is anti-dilutive overall.

Financial statementsA: Background and accounting policies Prudential plc Annual Report 2013148

A3.2  New accounting pronouncements not yet effective
The following standards, interpretations and amendments have been issued but are not yet effective in 2013, including those which have 
not yet been adopted in the EU. This is not intended to be a complete list as only those standards, interpretations and amendments that 
could have an impact upon the Group’s financial statements are discussed.

Offsetting Financial Assets and Financial Liabilities – Amendments to IAS 32
This amendment, effective on or after 1 January 2014, clarifies the offsetting criteria of financial assets and liabilities. In particular the 
amendment clarifies that in order to meet criteria to offset a financial asset and a financial liability, a right to set-off must be currently 
available rather than being contingent on a future event. Further, the right to set-off must be exercisable by any of the counterparties, 
both in the normal course of business and in the event of default, insolvency and bankruptcy. The Group is assessing the impact of this 
amendment but it is not expected to have a significant effect on the Group’s financial statements.

Annual improvements to IFRS – 2010-2012 Cycle and 2011-2013 Cycle
These improvements include minor changes to ten IFRS standards, and are effective for annual periods beginning on or after 1 July 2014. The 
Group is assessing the impact of these amendments but they are not expected to have a significant effect on the Group’s financial statements.

IFRIC 21, ‘Levies’
IFRIC 21, ‘Levies’, issued in May 2013, is effective for annual periods beginning on or after 1 January 2014. It has not yet been endorsed 
for use in the EU. This interpretation clarifies that an entity recognises a liability for a levy imposed by a government (that is not income 
tax) when the activity that triggers payment, as identified by the relevant legislation, occurs. The Group is assessing the impact of this 
interpretation but it is not expected to have a material effect on the Group’s financial statements. 

IFRS 9, ‘Financial instruments: Classification and measurement’ 
This standard when effective will automatically replace IAS 39, ’Financial Instruments – Recognition and measurement’. Under the 
current version of IFRS 9 the classification and hence measurement of financial assets would be on two bases, either amortised cost or 
fair value through profit or loss, rather than the existing four bases of classification. These requirements maintain the existing amortised 
cost measurement for most liabilities but will require changes in fair value due to changes in the entity’s own credit risk to be recognised in 
the other comprehensive income section of the comprehensive income statement, rather than within profit or loss for liabilities measured 
at fair value. Notwithstanding these prospective requirements, under the current version of IFRS 9, on 28 November 2012, the IASB 
released an exposure draft proposing amendments. The proposed changes would introduce a fair value through other comprehensive 
income category which would include certain financial assets that contain contractual cash flows that are solely payments of principal 
and interest and are held in a business model in which assets are managed both in order to collect contractual cash flows and for sale. The 
Group is assessing the impact of this standard and will consider the remaining phases of IFRS 9 when finalised by the IASB. IFRS 9 has not 
yet been endorsed for use in the EU and there is currently no mandatory effective date pending the finalisation of its remaining phases. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsA: Background and accounting policies continuedB:  Earnings performance  

B1:  Analysis of performance by segment 

B1.1  Segment results – profit before tax

Asia operations 
Insurance operations 

Operating result before gain on sale of stake in China Life of Taiwan
Gain on sale of stake in China Life of Taiwan

Total Asia insurance operations
Development expenses

Total Asia insurance operations after development expenses
Eastspring Investments

Total Asia operations

US operations
Jackson (US insurance operations) 
Broker-dealer and asset management 

Total US operations

UK operations
UK insurance operations:
Long-term business 
General insurance commissionnote (i)

Total UK insurance operations
M&G (including Prudential Capital)

Total UK operations

Total segment profit

Other income and expenditure 
Investment return and other income
Interest payable on core structural borrowings 
Corporate expenditurenote (ii)

Total 

Solvency II implementation costs
Restructuring costsnote (iii)

Operating profit based on longer-term investment returns 
Short-term fluctuations in investment returns on shareholder-backed business 
Amortisation of acquisition accounting adjustments
Gain on dilution of Group holdingsnote (iv)
(Loss) profit attaching to held for sale Japan life businessnote (v)
Costs of domestication of Hong Kong branch

Profit before tax attributable to shareholders 

Basic earnings per share (in pence)

Based on operating profit based on longer-term investment returns
Based on profit for the year

149

Note

2013  £m

2012*  £m

B4(a)

B4(b)

B4(c)

B1.2

D1

D1

D1

D2

B6

1,003
– 

1,003
(2)

1,001
74

1,075

1,243
59

1,302

706
29

735
441

1,176

3,553

10
(305)
(263)

(558)

(29)
(12)

2,954
(1,110)
(72)
– 
(102)
(35)

1,635

2013

90.9p
52.8p

862
51

913
(7)

906
69

975

964
39

1,003

703
33

736
371

1,107

3,085

13
(280)
(231)

(498)

(48)
(19)

2,520
187
(19)
42
17
– 

2,747

2012* 

76.9p
85.1p

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(i) 

The Group’s UK insurance operations transferred its general insurance business to Churchill in 2002. General insurance commission represents the 
commission receivable net of expenses for Prudential-branded general insurance products as part of this arrangement.
Corporate expenditure as shown above is for Group Head Office and Asia Regional Head Office.

(ii) 
(iii)  Restructuring costs are incurred in the UK and represent one-off expenses incurred in securing expense savings. 
(iv)  During 2012, M&G reduced its holdings in PPM South Africa resulting in a reclassification from a subsidiary to an associate giving rise to a gain on dilution of 

(v) 

£42 million. 
To facilitate comparisons of operating profit based on longer-term investment returns that reflect the Group’s retained operations, the results attributable to the 
held for sale Japan life business are included separately within the supplementary analysis of profit above.

Financial statementsB: Earnings performance Prudential plc Annual Report 2013 
 
150

B1:  Analysis of performance by segment continued

B1.2  Short-term fluctuations in investment returns on shareholder-backed business

Insurance operations:

Asianote (ii)
USnote (iii)
UKnote (iv)

Other operations:

– Economic hedge value movementnote (v)
– Othernote (vi)

Total

2013  £m

2012*  £m

(204)
(625)
(254)

– 
(27)

(1,110)

54
(90)
136

(32)
119

187

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the application of the new and amended accounting standards 

described in note A2. In addition, to facilitate comparisons of results that reflect the Group’s retained operations, the short-term fluctuations in investment returns 
attributable to the held for sale Japan life business are included separately within the supplementary analysis of profit.

Notes
(i) 

General overview of defaults
The Group did not experience any defaults on its shareholder-backed debt securities portfolio in 2013 or 2012.

(ii)  Asia insurance operations

In Asia, the negative short-term fluctuations of £(204) million (2012: positive £54 million) primarily reflect net unrealised movements on bond holdings 
following a rise in bond yields during the year.

(iii)  US insurance operations

The short-term fluctuations in investment returns for US insurance operations comprise the following items:

2013  £m

2012  £m

Short-term fluctuations relating to debt securities
Charges in the year:

Losses on sales of impaired and deteriorating bonds 
Bond write downs 
Recoveries/reversals

Total charges in the yearnote (a)

Less: Risk margin charge included in operating profit based on longer-term investment returnsnote (b)

Interest-related realised gains:

Arising in the year
Less: Amortisation of gains and losses arising in current and prior years to operating profit based on longer-term  

investment returns

Related amortisation of deferred acquisition costs

Total short-term fluctuations related to debt securities
Derivatives (other than equity-related): market value movements (net of related amortisation of deferred 

acquisition costs)note (c)

Net equity hedge results (principally guarantees and derivatives, net of related amortisation of deferred 

acquisition costsnote (d)

Equity-type investments: actual less longer-term return (net of related amortisation of deferred acquisition costs)
Other items (net of related amortisation of deferred acquisition costs)

Total

(5)
(8)
10

(3)
85

82

64

(89)

(25)

(15)

42

(531)

(255)
89
30

(625)

(23)
(37)
13

(47)
79

32

94

(91)

3

(3)

32

135

(302)
23
22

(90)

The short-term fluctuations in investment returns shown in the table above are stated net of a credit for the related amortisation of deferred acquisition costs of 
£228 million (2012: credit of £76 million). See note C5.1(b).

Notes
(a)  The charges on the debt securities of Jackson comprise the following:

Residential mortgage-backed securities:

Prime (including agency)
Alt-A
Sub-prime

Total residential mortgage-backed securities
Corporate debt securities
Other

Total

2013  £m

2012  £m

1
(1)
– 

– 
(1)
(2)

(3)

(4)
(1)
(3)

(8)
(14)
(25)

(47)

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued 
 
 
 
 
 
 
 
(b) 

 The risk margin reserve charge for longer-term credit-related losses included in operating profit based on longer-term investment returns of Jackson 
for 2013 is based on an average annual risk margin reserve of 25 basis points (2012: 26 basis points) on average book values of US$54.4 billion 
(2012: US$47.6 billion) as shown below:

Moody’s rating category (or equivalent under 
NAIC ratings of mortgage-backed securities)

A3 or higher
Baa1, 2 or 3
Ba1, 2 or 3
B1, 2 or 3
Below B3

Total

Related change to amortisation of deferred 

acquisition costs (see below)

Risk margin reserve charge to operating profit for 

longer-term credit related losses

 Average
 book
 value

US$m

27,557
24,430
1,521
530
317

54,355

2013

2012

RMR

Annual 
expected loss

%

US$m

0.11
0.25
1.18
2.80
2.32

0.25

(32)
(62)
(18)
(15)
(7)

(134)

25

(109)

 Average
 book
 value

US$m

23,129
21,892
1,604
597
342

47,564

£m

(20)
(40)
(11)
(9)
(5)

(85)

16

(69)

RMR

Annual 
expected loss

%

US$m

0.11
0.26
1.12
2.82
2.44

0.26

(26)
(56)
(18)
(17)
(8)

(125)

21

(104)

151

£m

(16)
(36)
(11)
(11)
(5)

(79)

13

(66)

Consistent with the basis of measurement of insurance assets and liabilities for Jackson’s IFRS results, the charges and credits to operating profits based on 
longer-term investment returns are partially offset by related amortisation of deferred acquisition costs.
 Derivatives (other than equity-related): negative fluctuation of £(531) million (2012: positive fluctuation of £135 million) net of related amortisation of deferred 
acquisition costs.

(c) 

These losses and gains are in respect of interest rate swaps and swaptions and for the Guaranteed Minimum Income Benefit (GMIB) reinsurance. The 
swaps and swaptions are undertaken to manage interest rate exposures and durations within the general account and the variable annuity and fixed index 
annuity guarantees (as described in note (d) below). The GMIB reinsurance is in place so as to insulate Jackson from the GMIB exposure.

The amounts principally reflect the fair value movement on these instruments, net of related amortisation of deferred acquisition costs. 
Under the Group’s IFRS reporting of Jackson’s derivatives (other than equity-related) programme significant accounting mismatches arise. This is 

because: 
–  The derivatives are required to be fair valued with the value movements booked in the income statement;
–  As noted above, part of the derivative value movements arises in respect of interest rate exposures within Jackson’s guarantee liabilities for variable 

annuity and fixed index annuity business which are only partially fair valued under IFRS (see below); and

–  The GMIB liability is valued under the US GAAP insurance measurement basis applied for IFRS in a way that substantially does not recognise the effect of 
market movements. However, notwithstanding that the liability is reinsured, as the reinsurance asset is net settled it is deemed a derivative under IAS 39 
which requires fair valuation. 

In 2013, the negative fluctuation of £(531) million reflects principally the adverse mark-to-market impact of the 1.3 per cent increase in swap rates on the 
valuation of the interest rate swaps, swaptions, and the GMIB reinsurance asset. 

(d)  Net equity hedge result: negative fluctuation of £(255) million (2012: negative fluctuation £(302) million).

These amounts are in respect of the equity-based derivatives and associated guarantee liabilities of Jackson’s variable and fixed index annuity 
business. The equity based derivatives are undertaken to manage the equity risk exposure of the guarantee liabilities. The economic exposure of these 
guarantee liabilities also includes the effects of changes in interest rates which are managed through the swaps and swaptions programmes described in 
note (c) above.

The amounts reflect the net effect of:

–  Fair value movements on free-standing equity derivatives;
–  The accounting value movements on the variable annuity and fixed index annuity guarantee liabilities;
–  Fee assessments and claim payments in respect of guarantee liabilities; and
–  Related DAC amortisation.
Under the Group’s IFRS reporting of Jackson’s equity-based derivatives and associated guarantee liabilities significant accounting mismatches arise. This is 
because:
–  The free-standing derivatives and Guaranteed Minimum Withdrawal Benefit (GMWB) ‘not for life’ embedded derivative liabilities are required to be fair 

valued. These fair value movements include the effects of changes to levels of equity markets, implied volatility and interest rates. The interest rate 
exposure is managed through the derivative programme explained above in note (c); 

–  The Guaranteed Minimum Death Benefit (GMDB) and GMWB ‘for life’ guarantees are valued under the US GAAP insurance measurement basis applied for 

IFRS in a way that substantially does not recognise the effect of equity market and interest rate changes. 

In 2013, the negative fluctuation of £(255) million reflects the net effect of mark-to-market reductions on the free-standing derivatives being offset by 
reductions in the carrying amounts of those guarantees that are fair valued embedded derivatives. Both aspects reflect increased equity markets ( the S&P 
500 increased by 30 per cent) with the value movement on the embedded derivatives also being affected by decreases in average implied volatility levels 
and the 1.3 per cent increase in Treasury bond interest rates. 

(iv)  UK insurance operations

The negative short-term fluctuations in investment returns for UK insurance operations of £(254) million (2012: positive £136 million) reflect mainly net 
investment movements arising in the period on fixed income assets backing the capital of the annuity business following the rise in bond yields during the 
year. In addition, the amount for 2013 includes the effect of a partial hedge of future shareholder transfers expected to emerge from the UK’s with-profits 
sub-fund taken out during the year. This hedge reduces the risk arising from equity market declines.
Economic hedge value movement
This item represents the cost on short-dated hedge contracts taken out in first half of 2012 to provide downside protection against severe equity market falls 
through a period of particular uncertainty with respect to the Eurozone. The hedge contracts were terminated in the second half of 2012. 

(v) 

(vi)  Other 

Short-term fluctuations in investment returns of other operations, were negative £(27) million (2012: positive £119 million) representing principally unrealised 
value movements on investments and foreign exchange items.

Financial statementsB: Earnings performance Prudential plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
152

B1:  Analysis of performance by segment continued

B1.3  Determining operating segments and performance measure of operating segments
Operating segments
The Group’s operating segments, determined in accordance with IFRS 8, ‘Operating Segments’, are as follows:

Insurance operations 
 — Asia
 — US (Jackson)
 — UK

Asset management operations 
 — M&G (including Prudential Capital)
 — Eastspring Investments 
 — US broker-dealer and asset management (including Curian)

The Group’s operating segments are also its reportable segments for the purposes of internal management reporting with the exception 
of Prudential Capital (PruCap) which has been incorporated into the M&G operating segment for the purposes of segment reporting.

Performance measure
The performance measure of operating segments utilised by the Company is IFRS operating profit attributable to shareholders based on 
longer-term investment returns, as described below. This measurement basis distinguishes operating profit based on long-term 
investment returns from other constituents of the total profit as follows:

 — Short-term fluctuations in investment returns;
 — Amortisation of acquisition accounting adjustments arising on the purchase of business. This comprises principally the charge for the 

adjustments arising on the purchase of REALIC in 2012;

 — For 2012, gain on dilution of the Group’s holdings in PPM South Africa;
 — (Loss) profit attaching to the held for sale Japan life business. See note D1 for further details; and
 — For 2013, the costs associated with the domestication of the Hong Kong branch.

Segment results that are reported to the Group Executive Committee include items directly attributable to a segment as well as those that 
can be allocated on a reasonable basis. Unallocated items are mainly in relation to the Group Head Office and the Asia Regional Head 
Office.

Except in the case of assets backing the UK annuity, unit-linked and US variable annuity separate account liabilities, operating profit 

based on longer-term investment returns for shareholder-financed business is determined on the basis of expected longer-term 
investment returns. In the case of assets backing the UK annuity business, unit-linked and US variable annuity separate account liabilities, 
the basis of determining operating profit based on longer-term investment returns is as follows:

 — UK annuity business liabilities: For this business, policyholder liabilities are determined by reference to current interest rates. The 

value movements of the assets covering liabilities are closely correlated with the related change in liabilities. Accordingly, asset value 
movements are recorded within the ‘operating results based on longer-term investment returns’. Policyholder liabilities include a 
margin for credit risk. Variations between actual and best estimate expected impairments are recorded as a component of short-term 
fluctuations in investment returns; and

 — Unit-linked and US variable annuity business separate account liabilities: For such business, the policyholder unit liabilities are directly 

reflective of the asset value movements. Accordingly, the operating results based on longer-term investment returns reflect the 
current period value movements in unit liabilities and the backing assets.

In the case of other shareholder-financed business, the measurement of operating profit based on longer-term investment returns 
reflects the particular features of long-term insurance business where assets and liabilities are held for the long-term and for which the 
accounting basis for insurance liabilities under current IFRS is not generally conducive to demonstrating trends in underlying 
performance of life businesses exclusive of the effects of short-term fluctuations in market conditions. In determining the profit on this 
basis, the following key elements are applied to the results of the Group’s shareholder-financed operations.

(a)  Debt, equity-type securities and loans 
Longer-term investment returns comprise actual income receivable for the period (interest/dividend income) and for both debt and 
equity-type securities longer-term capital returns. 

In principle, for debt securities and loans, the longer-term capital returns comprise two elements:

 — Risk margin reserve based charge for the expected level of defaults for the period, which is determined by reference to the credit 

quality of the portfolio. The difference between impairment losses in the reporting period and the risk margin reserve charge to the 
operating result is reflected in short-term fluctuations in investment returns; and

 — The amortisation of interest-related realised gains and losses to operating results based on longer-term investment returns to the date 

when sold bonds would have otherwise matured.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued153

Jackson is the shareholder-backed operation for which the distinction between impairment losses and interest-related realised gains 

and losses is in practice relevant to a significant extent. Jackson has used the ratings by Nationally Recognised Statistical Ratings 
Organisations (NRSRO) or ratings resulting from the regulatory ratings detail issued by the National Association of Insurance 
Commissioners (NAIC) developed by external third parties such as PIMCO or BlackRock Solutions to determine the average annual risk 
margin reserve to apply to debt securities held to back general account business. Debt securities held to back separate account and 
reinsurance funds withheld are not subject to risk margin reserve charge. Further details of the risk margin reserve charge, as well as the 
amortisation of interest-related realised gains and losses, for Jackson are shown in note B1.2.

For debt securities backing non-linked shareholder-financed business of the UK insurance operations (other than the annuity 

business) and of the Asia insurance operations, the realised gains and losses are principally interest related. Accordingly, all realised gains 
and losses to date for these operations are being amortised over the period to the date those securities would otherwise have matured, 
with no explicit risk margin reserve charge.

At 31 December 2013, the level of unamortised interest-related realised gains and losses related to previously sold bonds for the 

Group was a net gain of £461 million (2012: net gain of £495 million).

For equity-type securities, the longer-term rates of return are estimates of the long-term trend investment return for income and 
capital having regard to past performance, current trends and future expectations. Equity-type securities held for shareholder-financed 
operations other than the UK annuity business, unit-linked and US variable annuity are of significance for the US and Asia insurance 
operations. Different rates apply to different categories of equity-type securities.

As at 31 December 2013, the equity-type securities for US insurance non-separate account operations amounted to £1,118 million 

(2012: £1,004 million). For these operations, the longer-term rates of return for income and capital applied in 2013 and 2012, which 
reflect the combination of risk free rates and appropriate risk premiums, are as follows:

Equity-type securities such as common and preferred stock and portfolio holdings in mutual funds
Other equity-type securities such as investments in limited partnerships and private equity funds

5.7% to 6.8%
7.7% to 9.0%

5.5% to 6.2%
7.5% to 8.2%

2013

2012

For Asia insurance operations, excluding assets of the Japan life held for sale business, investments in equity securities held for 
non-linked shareholder-financed operations amounted to £571 million as at 31 December 2013 (2012: £474 million). The rates of return 
applied in the years 2013 and 2012 ranged from 3.42 per cent to 13.75 per cent with the rates applied varying by territory. 

The longer-term rates of return discussed above for equity-type securities are determined after consideration by the Group’s in-house 

economists of long-term expected real government bond returns, equity risk premium and long-term inflation. These rates are broadly 
stable from period to period but may be different between countries reflecting, for example, differing expectations of inflation in each 
territory. The assumptions are for returns expected to apply in equilibrium conditions. The assumed rates of return do not reflect any 
cyclical variability in economic performance and are not set by reference to prevailing asset valuations.

The longer-term investment returns for the Asia insurance joint ventures accounted for on the equity method are determined on a 

similar basis as the other Asia insurance operations described above.

(b)  US variable and fixed index annuity business
The following value movements for Jackson’s variable and fixed index annuity business are excluded from operating profit based on 
longer-term investment returns:

 — Fair value movements for equity-based derivatives;
 — Fair value movements for embedded derivatives for Guaranteed Minimum Withdrawal Benefit ‘not for life’ and fixed index annuity 

business, and Guaranteed Minimum Income Benefit reinsurance (see note);

 — Movements in accounts carrying value of Guaranteed Minimum Death Benefit and Guaranteed Minimum Withdrawal Benefit ‘for 
life’ liabilities, for which, under the ‘grandfathered’ US GAAP applied under IFRS for Jackson’s insurance assets and liabilities, the 
measurement basis gives rise to a muted impact of current period market movements;

 — Fee assessments and claim payments, in respect of guarantee liabilities; and
 — Related amortisation of deferred acquisition costs for each of the above items.

Note: US operations – Embedded derivatives for variable annuity guarantee features

The Guaranteed Minimum Income Benefit liability, which is fully reinsured, subject to a deductible and annual claim limits, is accounted 
for in accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification ( ASC) Subtopic 944-80 
Financial Services – Insurance – Separate Accounts (formerly SOP 03-1) under IFRS using ‘grandfathered’ US GAAP. As the 
corresponding reinsurance asset is net settled, it is considered to be a derivative under IAS 39, ‘Financial Instruments: Recognition and 
Measurement’, and the asset is therefore recognised at fair value. As the Guaranteed Minimum Income Benefit is economically reinsured 
the mark to market element of the reinsurance asset is included as a component of short-term fluctuations in investment returns.

Financial statementsB: Earnings performance Prudential plc Annual Report 2013154

B1:  Analysis of performance by segment continued

(c)  Other derivative value movements
Generally, derivative value movements are excluded from operating results based on longer-term investment returns (unless those 
derivative value movements broadly offset changes in the accounting value of other assets and liabilities included in operating profit). 
The principal example of non-equity based derivatives (for example interest rate swaps and swaptions) whose value movements are 
excluded from operating profit arises in Jackson. Non-equity based derivatives are primarily held by Jackson as part of a broadly-based 
hedging programme for features of Jackson’s bond portfolio (for which value movements are booked in the statement of comprehensive 
income rather than the income statement), product liabilities (for which US GAAP accounting as ‘grandfathered’ under IFRS 4 does not 
fully reflect the economic features being hedged), and the interest rate exposure attaching to equity-based embedded derivatives.

(d)  Other liabilities to policyholders and embedded derivatives for product guarantees
Under IFRS, the degree to which the carrying values of liabilities to policyholders are sensitive to current market conditions varies 
between territories depending upon the nature of the ‘grandfathered’ measurement basis. In general, in those instances where the 
liabilities are particularly sensitive to routine changes in market conditions, the accounting basis is such that the impact of market 
movements on the assets and liabilities is broadly equivalent in the income statement, and operating profit based on longer-term 
investments returns is not distorted. In these circumstances, there is no need for the movement in the liability to be bifurcated between 
the elements that relate to longer-term market conditions and short-term effects.

However, some types of business movements in liabilities do require bifurcation to ensure that at the net level (ie after allocated 

investment return and change for policyholder benefits) the operating result reflects longer-term market returns.

Examples where such bifurcation is necessary are:

Asia – Hong Kong
For certain non-participating business, the economic features are more akin to asset management products with policyholder liabilities 
reflecting asset shares over the contract term. For these products, the charge for policyholder benefits in the operating results should 
reflect the asset share feature rather than volatile movements that would otherwise be reflected if the local regulatory basis (also applied 
for IFRS basis) was used. 

For other Hong Kong non-participating business, longer-term interest rates are used to determine the movement in policyholder 

liabilities for determining operating results. Similar principles apply for other Asia operations.

UK shareholder-backed annuity business
The operating result based on longer-term investment returns reflects the impact of value movements on policyholder liabilities for 
annuity business in PRIL and the PAC non-profit sub-fund after adjustments to allocate the following elements of the movement to the 
category of ‘short-term fluctuations in investment returns’:

 — The impact on credit risk provisioning of actual upgrades and downgrades during the period; 
 — Credit experience compared to assumptions; and
 — Short-term value movements on assets backing the capital of the business.

Credit experience reflects the impact of defaults and other similar experience, such as asset exchanges arising from debt restructuring by 
issuers that include effectively an element of permanent impairment of the security held. Negative experience compared to assumptions 
is included within short-term fluctuations in investment returns without further adjustment. This is to be contrasted with positive 
experience where surpluses are retained in short-term allowances for credit risk for IFRS reporting purposes. The effects of other 
changes to credit risk provisioning are included in the operating result, as is the net effect of changes to the valuation rate of interest due 
to portfolio rebalancing to align more closely with management benchmark.

(e)  Fund management and other non-insurance businesses
For these businesses, the particular features applicable for life assurance noted above do not apply. For these businesses it is 
inappropriate to include returns in the operating result on the basis described above. Instead, it is appropriate to generally include 
realised gains and losses (including impairments) in the operating result with unrealised gains and losses being included in short-term 
fluctuations. For this purpose impairments are calculated as the credit loss determined by comparing the projected cash flows discounted 
at the original effective interest rate to the carrying value. In some instances it may also be appropriate to amortise realised gains and 
losses on derivatives and other financial instruments to operating results over a time period that reflects the underlying economic 
substance of the arrangements.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued155

B1.4  Segmental income statement

Insurance operations

Asset management

Year ended 31 December 2013  £m

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance
Investment returnnote (ii)
Other income

Asia

US

UK

M&G  

9,061
(190)

15,661
(278)

8,871
895
48

15,383
10,003
(2)

5,780
(190)

5,590
9,372
226

– 
– 

– 
143
1,165

Total revenue, net of reinsurance

9,814

25,384

15,188

1,308

Benefits and claims 
Outward reinsurers’ share of benefits 

and claims

Movement in unallocated surplus of 

with-profits fundsnote (iii)

Benefits and claims and movements in 
unallocated surplus of with-profits 
funds, net of reinsurance

Acquisition costs and other operating 

(6,825) (24,206) (11,196)

150

500

(28)

(255)

– 

(1,294)

(6,930) (23,706) (12,518)

– 

– 

– 

– 

US

– 
– 

– 
11
855

866

– 

– 

– 

– 

Eastspring
Invest-
ments

Total 
segment

Unallo-
cated
corporate

Group
total

–  30,502
(658)
– 

–  30,502
(658)
– 

–  29,844
(1) 20,423
2,537

245

–  29,844
(76) 20,347
2,184

(353)

244

52,804

(429) 52,375

–  (42,227)

–  (42,227)

– 

– 

622

(1,549)

– 

– 

622

(1,549)

–  (43,154)

–  (43,154)

expenditureB3

(2,015)

(1,112)

(1,950)

(840)

(807)

(193)

(6,917)

56

(6,861)

Finance costs: interest on core structural 
borrowings of shareholder-financed 
operations

Remeasurement of carrying value of 

Japan life business classified as held 
for sale

– 

(13)

(120)

– 

– 

– 

(17)

– 

– 

– 

– 

– 

(30)

(275)

(305)

(120)

– 

(120)

Total charges, net of reinsurance

(9,065) (24,831) (14,468)

(857)

(807)

(193) (50,221)

(219) (50,440)

29

– 

83

12

– 

23

147

– 

147

Share of profit from joint ventures and 

associates, net of related tax

Profit (loss) before tax (being tax 

attributable to shareholders’ and 
policyholders’ returns)note (i)

Tax charge attributable to policyholders’ 

778

553

803

463

returns

(90)

– 

(357)

– 

Profit (loss) before tax attributable to 

shareholders

688

553

446

463

59

– 

59

74

2,730

(648)

2,082

– 

(447)

– 

(447)

74

2,283

(648)

1,635

This is represented in the segmental analysis of profit from continuing operations before tax attributable to shareholders in note B1.1 
as follows:

Insurance operations

Asset management

Year ended 31 December 2013  £m

Operating profit based on longer-term 

investment returns 

1,001

1,243

735

441

Asia

US

UK

M&G  

Short-term fluctuations in investment 
returns on shareholder-backed 
business 

Amortisation of acquisition accounting 

adjustments 

Loss attaching to held for sale Japan life 

business

Costs of domestication of Hong Kong 

branch

Profit (loss) before tax attributable to 

shareholders 

(204)

(625)

(254)

22

(7)

(65)

(102)

– 

– 

– 

– 

– 

(35)

– 

– 

– 

Eastspring
Invest-
ments

Total 
segment

Unallo-
cated
corporate

Group
total

74

3,553

(599)

2,954

– 

– 

– 

– 

(1,061)

(49)

(1,110)

(72)

(102)

(35)

– 

– 

– 

(72)

(102)

(35)

US

59

– 

– 

– 

– 

688

553

446

463

59

74

2,283

(648)

1,635

Financial statementsB: Earnings performance Prudential plc Annual Report 2013156

B1:  Analysis of performance by segment continued

Insurance operations

Asset management

Year ended 31 December 2012*  £m

Gross premiums earned
Outward reinsurance premiums

Earned premiums, net of reinsurance
Investment returnnote (ii)
Other income

Asia

US

UK

M&G  

7,433
(163)

7,270
2,965
68

14,660
(193)

14,467
6,193
(2)

7,020
(135)

6,885
14,533
213

– 
– 

– 
242
972

Total revenue, net of reinsurance

10,303

20,658

21,631

1,214

Benefits and claims 
Outward reinsurers’ share of benefits 

and claims

Movement in unallocated surplus of 

with-profits fundsnote (iii)

Benefits and claims and movements in 
unallocated surplus of with-profits 
funds, net of reinsurance

Acquisition costs and other operating 

(7,160)

(18,703)

(18,253)

108

(518)

(8)

– 

159

(769)

(7,570)

(18,711)

(18,863)

– 

– 

– 

– 

US

– 
– 

– 
6
725

731

– 

– 

– 

– 

Eastspring
Invest-
ments

Total 
segment

Unallo-
cated
corporate

– 
– 

29,113
(491)

– 
6
223

229

28,622
23,945
2,199

54,766

Group
total

29,113
(491)

28,622
23,931
1,885

–
–

– 
(14)
(314)

(328)

54,438

– 

(44,116)

– 

(44,116)

– 

– 

259

(1,287)

– 

– 

259

(1,287)

– 

(45,144)

– 

(45,144)

expenditureB3

(1,763)

(1,079)

(1,630)

(696)

(692)

(175)

(6,035)

3

(6,032)

Finance costs: interest on core structural 
borrowings of shareholder-financed 
operations

– 

(13)

– 

Total charges, net of reinsurance

(9,333)

(19,803)

(20,493)

(16)

(712)

– 

– 

(29)

(251)

(280)

(692)

(175)

(51,208)

(248)

(51,456)

83

– 

28

9

– 

15

135

– 

135

Share of profit from joint ventures and 

associates, net of related tax

Profit (loss) before tax (being tax 

attributable to shareholders’ and 
policyholders’ returns)note (i)

Tax charge attributable to policyholders’ 

1,053

855

1,166

511

returns

(76)

– 

(294)

– 

Profit (loss) before tax attributable to 

shareholders

977

855

872

511

39

– 

39

69

3,693

(576)

3,117

– 

(370)

– 

(370)

69

3,323

(576)

2,747

This is represented in the segmental analysis of profit from continuing operations before tax attributable to shareholders in note B1.1 
as follows:

Operating profit based on longer-term 

investment returns 

Short-term fluctuations in investment 
returns on shareholder-backed 
business 

Gain on dilution of Group’s holdings
Amortisation of acquisition accounting 

adjustments 

Profit attaching to held for sale Japan life 

business

Profit (loss) before tax attributable to 

shareholders

Insurance operations

Asset management

Year ended 31 December 2012*  £m

Asia

US

UK

M&G  

906

964

736

371

54
– 

– 

17

(90)
– 

(19)

– 

136
– 

– 

– 

98
42

– 

– 

US

39

– 
– 

– 

– 

Eastspring
Invest-
ments

Total 
segment

Unallo-
cated
corporate

Group
total

69

3,085

(565)

2,520

– 
– 

– 

– 

198
42

(19)

17

(11)
– 

– 

– 

187
42

(19)

17

977

855

872

511

39

69

3,323

(576)

2,747

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued157

Notes
(i) 
(ii) 

This measure is the formal profit (loss) before tax measure under IFRS but is not the result attributable to shareholders.
Investment return principally comprises:
– Interest and dividends;
– Realised and unrealised gains and losses on securities and derivatives classified as fair value through profit and loss under IAS 39; and
– Realised gains and losses, including impairment losses, on securities classified as available-for-sale under IAS 39.

(iii)  The movement in unallocated surplus of with-profits funds for Asia above includes movement relating to the Hong Kong branch of PAC. For the purpose of the 
presentation of unallocated surplus of with-profits funds within the statement of financial position, the Hong Kong branch balance is shown within the 
unallocated surplus of the PAC with-profits sub-fund.

B1.5  Revenue

Long-term business premiums
Insurance contract premiums
Investment contracts with discretionary participation feature premiums
Inwards reinsurance premiums
Less: reinsurance premiums ceded

Earned premiums, net of reinsurancenote (iv)

Investment return
Realised and unrealised gains and losses on securities at fair value through profit and loss
Realised and unrealised losses and gains on derivatives at fair value through profit and loss
Realised gains on available-for-sale securities, previously recognised in other comprehensive income 
Realised gains (losses) on loans
Interestnotes (i),(ii)
Dividends
Other investment return

Investment return

Fee income from investment contract business and asset managementnotes (iii),(iv)

Total revenue

2013  £m

2012*  £m

28,339
1,877
286
(658)

29,844

12,879
(1,724)
64
11
6,771
1,740
606

20,347

2,184

52,375

26,650
2,243
220
(491)

28,622

15,270
75
68
(51)
6,586
1,424
559

23,931

1,885

54,438

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(i) 

The segmental analysis of interest income is as follows:

2013 (£m)

2012* (£m)

Insurance operations

Asset management operations

Asia

562

336

US

1,981

1,778

UK

M&G

4,178

4,374

112

105

Eastspring
Investments

Unallocated
 corporate

US

1

1

1

1

(64)

(9)

Total

6,771

6,586

Interest income includes £5 million (2012: £13 million) accrued in respect of impaired securities. 

(ii) 
(iii)  Fee income includes £44 million (2012: £35 million) relating to financial instruments that are not held at fair value through profit and loss. These fees primarily 

related to prepayment fees, late fees and syndication fees.

(iv)  The following table provides additional segmental analysis of revenue from external customers:

Revenue from external customers:

Insurance operations
Asset management
Unallocated corporate
Intra-group revenue eliminated on consolidation

Total revenue from external customers

Revenue from external customers:

Insurance operations
Asset management
Unallocated corporate
Intra-group revenue eliminated on consolidation

Total revenue from external customers

2013  £m

Asia

US

UK

Intra-group 

Total

8,919
245
– 
(98)

9,066

15,381
855
– 
(86)

16,150

5,816
1,165
26
(195)

6,812

2012*  £m

– 
(379)
– 
379

– 

30,116
1,886
26
– 

32,028

Asia

US

UK

Intra-group 

Total

7,339
222
– 
(84)

7,477

14,465
725
– 
(77)

15,113

7,098
972
19
(172)

7,917

– 
(333)
– 
333

– 

28,902
1,586
19
– 

30,507

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting 

standards described in note A2.

Financial statementsB: Earnings performance Prudential plc Annual Report 2013 
 
 
158

B1:  Analysis of performance by segment continued

Revenue from external customers comprises:

Earned premiums, net of reinsurance
Fee income from investment contract business and asset management (presented as ‘Other income’)

Total revenue from external customers

2013  £m

2012*  £m

29,844
2,184

32,028

28,622
1,885

30,507

The asset management operations, M&G, Eastspring Investments and US asset management provide services to the Group insurance 
operations for which fees are charged at appropriate arm’s length prices. Intra-group fees included within asset management revenue 
were earned by the following asset management segment:

Intra-group revenue generated by:

M&G
US broker-dealer and asset management (including Curian)
Eastspring Investments

Total intra-group fees included within asset management segment

2013  £m

2012  £m

195
98
86

379

172
77
84

333

Revenue from external customers of Asia, US and UK insurance operations shown above are net of outwards reinsurance premiums of 
£190 million, £278 million, and £190 million respectively (2012: £163 million, £193 million and £135 million respectively). In Asia, revenue 
from external customers from no individual country exceeds 10 per cent of the Group total. The largest country is Hong Kong, with a total 
revenue from external customers of £2,243 million (2012: Hong Kong £1,745 million). 

Due to the nature of the business of the Group, there is no reliance on any major customers.

B2:  Profit before tax – asset management operations

The profit included in the income statement in respect of asset management operations for the year is as follows:

Revenue (excluding revenue of consolidated investment funds 

and NPH broker-dealer fees)

NPH broker-dealer feesnote (i)

Gross revenue

Charges (excluding charges of consolidated investment funds 

and NPH broker-dealer fees)

NPH broker-dealer feesnote (i)

Gross charges

Share of profit from joint ventures and associates, net of 

related tax

Profit before tax

Comprising:
Operating profit based on longer-term investment returnsnote (ii)
Short-term fluctuations in investment returnsnote (iii)
Gain on dilution of Group’s holdings

Profit before tax

2013  £m

US

Eastspring
Investments

2012*  £m

Total 

Total

362
504

866

(303)
(504)

(807)

– 

59

59
– 
– 

59

244
– 

244

(193)
– 

(193)

23

74

74
– 
– 

74

1,914
504

2,418

(1,353)
(504)

(1,857)

35

596

574
22
– 

596

1,739
435

2,174

(1,144)
(435)

(1,579)

24

619

479
98
42

619

M&G  

1,308
– 

1,308

(857)
– 

(857)

12

463

441
22
– 

463

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the application of the new and amended accounting standards 

described in note A2. One of the new accounting standards adopted was IFRS 11 which requires joint ventures to be equity accounted. Accordingly, share of profit 
from joint ventures and associates is disclosed as a separate line. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued 
159

Notes
(i) 

The segment revenue of the Group’s asset management operations is required to include:
NPH broker-dealer fees represent commissions received that are then paid on to the writing brokers on sales of investment products. To reflect their 
commercial nature, the amounts are also wholly reflected as charges within the income statement. After allowing for these charges, there is no effect on profit 
from this item. The presentation in the table above shows the amounts attributable to this item so that the underlying revenue and charges can be seen.

(ii)  M&G operating profit based on longer-term investment returns: 

Asset management fee income
Other income
Staff costs
Other costs

Underlying profit before performance-related fees
Share of associate results
Performance-related fees

Operating profit from asset management operations
Operating profit from Prudential Capital

Total M&G operating profit based on longer-term investment returns

2013  £m

2012  £m

859
4
(339)
(166)

358
12
25

395
46

441

728
6
(289)
(147)

298
13
9

320
51

371

The difference between the fees and other income shown above in respect of asset management operations, and the revenue figure for M&G shown (excluding 
consolidated investment funds) in the main table primarily relates to the total revenue of Prudential Capital (including short-term fluctuations) of £144 million 
(2012: £218 million) and commissions which have been netted off in arriving at the fee income of £859 million (2012: £728 million) in the table above. The 
difference in the presentation of commission is aligned with how management reviews the business.

(iii)  Short-term fluctuations in investment returns for M&G are primarily in respect of unrealised fair value movements on Prudential Capital’s bond portfolio.

B3:  Acquisition costs and other expenditure

Acquisition costs incurred for insurance policies
Acquisition costs deferred less amortisation of acquisition costs
Administration costs and other expenditure
Movements in amounts attributable to external unit holders of consolidated investment funds

Total acquisition costs and other expenditure 

2013  £m

2012*  £m

(2,553)
566
(4,303)
(571)

(6,861)

(2,557) 
595
(3,863) 
(207) 

(6,032) 

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Included in total acquisition costs and other expenditure are:

(a)  Total depreciation and amortisation expense of £(510) million (2012: £(727) million) relates primarily to amortisation of deferred 
acquisition costs of insurance contracts and asset management contracts. The segmental analysis of total depreciation and 
amortisation expense is analysed below.

(b)  The charge for non-deferred acquisition costs and the amortisation of those costs that are deferred, was £(1,987) million 

(2012: (1,962) million). These amounts comprise £(1,953) million and £(34) million for insurance and investment contracts 
respectively (2012: £(1,742) million and £(220) million, respectively).

(c)  Interest expense, excluding interest on core structural borrowings of shareholder-financed operations, which amounted to 

£(120) million (2012: £(140) million) and is included as part of investment management expenses. The segmental interest expense is 
analysed below.

(d)  Finance costs of £(305) million (2012: £(280) million) comprising £(275) million (2012: £(251) million) of interest on core debt of the 

parent company, £(13) million (2012: £(13) million) on US insurance operations’ surplus notes and £(17) million (2012: £(16) million) on 
PruCap’s bank loan.

(e)  Movements in amounts attributable to external unit holders are in respect of those OEICs and unit trusts which are required to be 
consolidated and comprises a charge of £(583) million (2012: £(261) million) for UK insurance operations and a credit of £12 million 
(2012: £54 million) for Asia insurance operations.

Financial statementsB: Earnings performance Prudential plc Annual Report 2013 
 
160

B3:  Acquisition costs and other expenditure continued

(f)   Segmental analysis of depreciation and amortisation expense, and interest expense:

Insurance operations:

Asia
US
UK

Asset management operations:

M&G
US
Eastspring Investments

Total segment

Unallocated corporate

Total

Depreciation and 
amortisation expense

Interest expense

2013  £m

2012*  £m

2013  £m

2012  £m

(221)
(198)
(68)

(7)
(1)
(3)

(498)

(12)

(510)

(329)
(302)
(65)

(6)
(1)
(3)

(706)

(21)

(727)

– 
(11)
(70)

(27)
– 
– 

(108)

(12)

(120)

(7)
(28)
(62)

(18)
–
–

(115)

(25)

(140)

(g) There were no fee expenses relating to financial liabilities held at amortised cost included in acquisition costs in 2013 and 2012.

B3.1  Staff and employment costs
The average number of staff employed by the Group during the year was:

Business operations:
Asia operations 
US operations 
UK operations 

Total

The costs of employment were:

Business operations:

Wages and salaries 
Social security costs 

Pension costs†

Total

2013

2012*

12,239
4,414
5,533

22,186

11,284
4,000
5,035

20,319

2013  £m

2012*  £m

1,272
94
196

1,562

1,119
82
(60)

1,141

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

† The charge (credit) incorporates the effect of actuarial gains and losses.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued161

B3.2  Share-based payments
a  Description of the plans
The Group operates a number of share award and share option plans that provides Prudential plc shares to participants upon vesting. 
The plans which are in operation include Prudential Long Term Incentive Plan (PLTIP), Group Performance Share Plan (GPSP), Business 
Unit Performance Plan (BUPP), Jackson Long-Term Incentive Plan (Jackson LTIP), Annual Incentive Plan (AIP), savings-related share 
option schemes, share purchase plans and deferred bonus plans. Some of these plans are participated in by executive directors, the 
details of which are described in the Directors’ Remuneration Report. In addition, the following information is provided.

Share scheme

Description

Jackson Long-Term Incentive 
Plan

Eligible Jackson employees were previously granted share awards under a long-term incentive plan 
which rewarded the achievement of shareholder value targets. These awards were in the form of 
a contingent right to receive shares or a conditional allocation of shares. These share awards have 
vesting periods of four years and are at nil cost to the employee. Award holders do not have any right 
to dividends or voting rights attaching to the shares. The shares are held in the employee share trust in 
the form of American Depository Receipts which are tradable on the New York Stock Exchange. The 
final awards under this arrangement were made in 2012. 

Prudential Corporation Asia 
Long-Term Incentive Plan 
(PCA LTIP)

The PCA LTIP provides eligible employees with conditional awards. Awards are discretionary and on 
a year-by-year basis determined by Prudential’s full year financial results and the employee’s 
contribution to the business. Awards vest after three years subject to the employee being in 
employment. Vesting of awards may also be subject to performance conditions. All awards are made 
in Prudential shares, or ADRs, except for countries where share awards are not feasible due to 
securities and/or tax reasons, where awards will be replaced by the cash value of the shares that 
would otherwise have been transferred. 

Savings-related share option 
schemes

Employees and eligible agents in a number of geographies are eligible for plans similar to the HMRC 
approved Save As You Earn (SAYE) share option scheme in the UK. Eligible employees participate in 
the International savings-related share option scheme while eligible agents based in Hong Kong and 
Malaysia can participate in the non-employee savings-related share option scheme. 

Share purchase plans

Deferred bonus plans

Eligible employees outside the UK are invited to participate in arrangements similar to the Company’s 
HMRC approved UK SIP, which allows the purchase of Prudential plc shares. For instance, staff based 
in Ireland are eligible for the Share Participation Plan, approved by the Irish Revenue. 

The Company operates a number of deferred bonus schemes including the Group Deferred Bonus 
Plan, the Prudential Corporation Asia Deferred Bonus Plan (PCA DBP), the Prudential Capital 
Deferred Bonus Plan (PruCap DBP) and other arrangements. There are no performance conditions 
attached to deferred share awards made under these arrangements. 

Financial statementsB: Earnings performance Prudential plc Annual Report 2013162

B3:  Acquisition costs and other expenditure continued

b  Outstanding options and awards 
The following table shows movement in outstanding options and awards under the Group’s share-based compensation plans at 
31 December 2013 and 2012:

Options outstanding under SAYE schemes

Awards outstanding under 
incentive plans including 
conditional options

2013

2012

2013

2012

Number
of options
millions

Weighted
average
exercise
price 
£

Number
of options
millions

Weighted
average
exercise
price 
£

Number 
of awards 
millions

Number 
of awards 
millions

9.4
2.5
(1.2)
(0.2)
(0.1)
(0.2)

10.2

0.5

4.54
9.01
4.57
5.14
6.16
3.92

5.60

4.50

13.3
2.4
(5.7)
(0.2)
(0.2)
(0.2)

9.4

0.2

3.55
6.29
2.99
4.29
4.32
4.39

4.54

3.88

23.7
11.9
(7.8)
(0.6)
– 
(0.1)

27.1

26.7
8.8
(9.4)
(1.4)
– 
(1.0)

23.7

Beginning of year:

Granted
Exercised
Forfeited
Cancelled
Lapsed/expired

End of year

Options immediately exercisable, end of year

The weighted average share price of Prudential plc for the year ended 31 December 2013 was £11.14 compared to £7.69 for the 
year ended 31 December 2012.

The following table provides a summary of the range of exercise prices for Prudential plc options outstanding at 31 December.

Range of exercise prices

Between £2 and £3
Between £4 and £5
Between £5 and £6
Between £6 and £7
Between £9 and £10

Number
outstanding
millions

2013

2.6
2.9
– 
2.3
 2.4 

2012

2.8
4.1
0.1
2.4
–

 10.2 

 9.4 

Outstanding

Weighted 
average remaining 
contractual life 
years

Exercisable

Weighted average 
exercise prices
£

Number
exercisable 
millions

Weighted average 
exercise prices
£

2013

1.0
1.7
0.8
2.6
 3.9 

 2.3 

2012

2013

2.0
2.3
0.6
3.6
–

2.6

2.88
4.63
5.53
6.29
 9.01 

5.60

2012

2.88
4.61
5.60
6.29
–

2013

2012

2013

2012

–
0.5
–
–
–

 0.1 
0.1
–
–
–

 0.2 

 2.88 
4.59
5.51
–
–

4.50

 2.88 
4.24
5.67
–
–

3.88

 4.54 

 0.5 

The years shown above for weighted average remaining contractual life include the time period from end of vesting period to expiration 
of contract.

c  Fair value of options and awards
The fair value amounts estimated on the date of grant relating to all options (including conditional nil cost options) and awards, were 
determined using the Black-Scholes and the Monte Carlo option-pricing models using the following assumptions:

Dividend yield (%)
Expected volatility (%)
Risk-free interest rate (%)
Expected option life (years)
Weighted average exercise price (£)
Weighted average share price (£)
Weighted average fair value (£)

Prudential 
LTIP/GPSP 
(TSR)

–
23.64
0.73
–
–
11.80
7.38

2013

SAYE
 options

2.73
24.27
1.06
3.46
9.01
11.85
3.00

Other 
awards

–
–
–
–
–
–
11.06

GPSP

–
33.03
0.31
–
–
6.78
3.91

2012

SAYE
 options

Other 
awards

3.63
34.33
0.39
3.24
6.29
8.26
2.28

–
–
–
–
–
–
6.72

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued163

Compensation costs for all share-based compensation plans are determined using the Black-Scholes model, Monte Carlo model or other 
market consistent valuation methods. The compensation costs for all awards and options are recognised in net income over the plans’ 
respective vesting periods. The Group uses the Black-Scholes model to value all options and awards other than the Prudential LTIP (TSR), 
GPSP and UK BUPP, for which the Group uses a Monte Carlo model in order to allow for the impact of the TSR performance conditions. 
These models are used to calculate fair values for share options and awards at the grant date based on the quoted market price of the 
stock at the measurement date, the amount, if any, that the employees are required to pay, the dividend yield, expected volatility, 
risk-free interest rates and exercise prices. 

For all options and awards, the expected volatility is based on the market implied volatilities for Prudential shares as quoted on 

Bloomberg. The Prudential specific at-the-money implied volatilities are adjusted to allow for the different terms and discounted exercise 
price on SAYE options by using information on the volatility surface of the FTSE 100.

Risk-free interest rates are UK gilt rates with projections for three-year and five-year terms to match corresponding vesting periods. 
Dividend yield is determined as the average yield over a period of 12 months up to and including the date of grant. For the Prudential LTIP 
(TSR) and GPSP (TSR) volatility and correlation between Prudential and a basket of 18 competitor companies is required. For grants in 
2013, an average index volatility and correlation of 26 per cent and 60 per cent respectively, were used. Market implied volatilities are 
used for both Prudential and the components of the index. Changes to the subjective input assumptions could materially affect the fair 
value estimate.

d  Share-based payment expense charged to the income statement
Total expense recognised in the year in the consolidated financial statements related to share-based compensation is as follows:

Share-based compensation expense
Amount accounted for as equity-settled
Carrying value at 31 December of liabilities arising from share-based payment transactions
Intrinsic value of above liabilities for which rights had vested at 31 December

2013  £m

2012  £m

83
63
23
17

58
42
24
16

B3.3  Key management remuneration
Key management constitutes the directors of Prudential plc as they have authority and responsibility for planning, directing and 
controlling the activities of the Group.

Total key management remuneration is analysed in the following table:

Salaries and short-term benefits
Post-employment benefits
Share-based payments

2013  £m

2012  £m

16.5
1.0
14.3

31.8

13.8
1.2
11.8

26.8

Post-employment benefits comprise the change in the transfer value of the accrued benefit relating to directors’ defined benefit pension 
schemes in the year and the total contributions made to directors’ other pension arrangements.

The share-based payments charge comprises £9.3 million (2012: £8.0 million), which is determined in accordance with IFRS 2, 

‘Share-Based Payments’ (see note B3.2) and £5.0 million (2012: £3.8 million) of deferred share awards.

Total key management remuneration includes total directors’ remuneration of £48.9 million (2012: £40.1 million) less LTIP releases of 

£26.4 million (2012: £21.3 million) as shown in the directors’ remuneration table and related footnotes in the directors’ remuneration 
report. Further information on directors’ remuneration is given in the directors’ remuneration report. 

B3.4  Fees payable to the auditor

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor and its associates for other services:

Audit of subsidiaries pursuant to legislation
Audit-related assurance services
Tax compliance services
Other assurance services 
Services relating to corporate finance transactions
All other services

Total

In addition, there were fees incurred of £0.1 million (2012: £0.1 million) for the audit of pension schemes.

2013  £m

2012  £m

2.0

6.8
2.8
0.8
1.1
0.5
1.2

2.0

6.5
3.2
0.5
0.5
0.4
1.2

15.2

14.3

Financial statementsB: Earnings performance Prudential plc Annual Report 2013164

B4:  Effect of changes and other accounting features on insurance assets and liabilities

In addition to the effect of the new accounting pronouncements for 2013 as disclosed in note A2, the following features are of particular 
relevance to the determination of the 2013 results:

a  Asia insurance operations
In 2013, the IFRS operating profit based on longer-term investment returns for Asia insurance operations included a net £44 million credit 
(2012: £48 million) representing a small number of non-recurring items. 

In 2012, the basis of determining the valuation rate of interest was altered to align with a permitted practice of the Hong Kong 

authorities for regulatory reporting. The main change is to apply a valuation rate of interest that incorporates a reinvestment yield that is 
weighted by reference to current and the historical three-year average rather than the year end rate. The change reduced the carrying 
value of policyholder liabilities at 31 December 2012 by £95 million. This benefit is included within the short-term fluctuations in 
investment returns in the Group’s supplementary analysis of profit. The 2012 operating profit also included the £51 million gain on sale of 
stake in China Life of Taiwan.

b  US insurance operations
Amortisation of deferred acquisition costs
Jackson applies a mean reversion technique for amortisation of deferred acquisition costs on variable annuity business which dampens 
the effects of short-term market movements on expected gross profits against which deferred acquisition costs are amortised. To the 
extent that the mean reversion methodology does not fully dampen the effects of market returns, there is a charge or credit for 
accelerated or decelerated amortisation. For 2013, reflecting the positive market returns in the year, there was a credit for decelerated 
amortisation of £82 million (2012: £56 million) to the operating profit based on longer-term investment returns. See note C5.1(b) for 
further details. 

Other
In 2013, Jackson revised its projected long-term separate account return from 8.4 per cent to 7.4 per cent net of external fund 
management fees. The effect of this change together with other assumption changes and recalibration of modelling of accounting values 
of guarantees gave rise to a net benefit of £6 million to profit before tax.

c  UK insurance operations 
Annuity business: allowance for credit risk
For IFRS reporting, the results for UK shareholder-backed annuity business are particularly sensitive to the allowances made for credit 
risk. The allowance is reflected in the deduction from the valuation rate of interest for discounting projected future annuity payments to 
policyholders that would have otherwise applied. Credit risk allowance comprises (i) an amount for long-term best estimate defaults, and 
(ii) additional provisions for credit risk premium, downgrade resilience and short-term defaults.

Prudential Retirement Income Limited (PRIL) is the principal company which writes the UK’s shareholder backed business.
The weighted components of the bond spread over swap rates for shareholder-backed fixed and linked annuity business for PRIL, 

based on the asset mix at the these dates are shown below. 

Bond spread over swap ratesnote (i)

Credit risk allowance

Long-term expected defaultsnote (ii)
Additional provisionsnote (iii)

Total credit risk allowance

Liquidity premium

31 December 2013

31 December 2012

Pillar 1 
 regulatory
 basis 
(bps)

133

15
47

62

71

Adjustment 
from
 regulatory
 to IFRS
basis 
(bps)

– 

– 
(19)

(19)

19

Pillar 1 
 regulatory
 basis 
(bps)

161

15
50

65

96

IFRS 
(bps)

133

15
28

43

90

Adjustment 
from
 regulatory
 to IFRS
basis 
(bps)

– 

– 
(23)

(23)

23

IFRS 
(bps)

161

15
27

42

119

Notes
(i) 
(ii) 

Bond spread over swap rates reflects market observed data.
Long-term expected defaults are derived by applying Moody’s data from 1970 to 2009 and the definition of the credit rating used is the second highest credit 
rating published by Moody’s, Standard & Poor’s and Fitch. 

(iii)  Additional provisions comprise credit risk premium, which is derived from Moody’s data from 1970 to 2009, an allowance for a one-notch downgrade of the 

portfolio subject to credit risk and an additional allowance for short-term defaults. 

The prudent Pillar 1 regulatory basis reflects the overriding objective of maintaining sufficient provisions and capital to ensure payments to policyholders 

can be made. The approach for IFRS aims to establish liabilities that are closer to ‘best estimate’.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continuedMovement in the credit risk allowance 
The movement during 2013 of the average basis points allowance for PRIL on Pillar 1 regulatory and IFRS bases are as follows:

Total allowance for credit risk at 31 December 2012
Credit rating changes
Asset trading
New business and other

Total allowance for credit risk at 31 December 2013

Pillar 1
 Regulatory
 basis
(bps) 

Total

65
2
(3)
(2)

62

165

IFRS
(bps)

Total

42
1
(2)
2

43

The methodology applied is to retain favourable credit experience in short-term allowances for credit risk on the IFRS basis but such 
surplus experience is not retained in the Pillar 1 credit provisions.

Overall the movement has led to the credit allowance for Pillar 1 purposes to be 47 per cent (2012: 40 per cent) of the bond spread 

over swap rates. For IFRS purposes it represents 32 per cent (2012: 26 per cent) of the bond spread over swap rates.
The reserves for credit risk allowance at 31 December 2013 for the UK shareholder annuity fund were as follows:

PRIL
PAC non-profit sub-fund

Total – 31 December 2013

Total – 31 December 2012

Pillar 1
 Regulatory
 basis
£bn 

Total

1.7
0.2

1.9

2.1

IFRS
£bn

Total

1.2
0.1

1.3

1.3

Mortality and other assumption changes
For the shareholder-backed business, the net effect of assumption changes was a credit of £20 million (2012: a charge of £17 million). 
This comprises the aggregate effect of changes to mortality assumptions offsetting releases of margins and altered expenses and other 
assumptions, where appropriate, in the two periods.

B5:  Tax charge

a  Total tax charge by nature of expense
The total tax charge in the income statement is as follows:

Tax charge

UK tax
Overseas tax

Total tax charge

2013  £m 

2012*  £m

Current
 tax

Deferred
 tax

(178)
(221)

(399)

(122)
(215)

(337)

Total

(300)
(436)

(736)

Total

(421)
(533)

(954)

Financial statementsB: Earnings performance Prudential plc Annual Report 2013166

B5:  Tax charge continued

The total tax charge comprises:

Current tax expense:
Corporation tax
Adjustments in respect of prior years

Total current tax

Deferred tax arising from:

Origination and reversal of temporary differences
Impact of changes in local statutory tax rates
Expense in respect of a previously unrecognised tax loss, tax credit or temporary difference from  

a prior period

Total deferred tax charge

Total tax charge

2013  £m

2012*  £m

(414)
15

(399)

(392)
55

– 

(337)

(736)

(942)
144

(798)

(182)
30

(4)

(156)

(954)

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

The current tax charge of £399 million includes £18 million (2012: £17 million) in respect of the tax charge for the Hong Kong operation. 
The Hong Kong current tax charge is calculated as 16.5 per cent for all periods on either (i) 5 per cent of the net insurance premium or (ii) 
the estimated assessable profits, depending on the nature of the business written.

Until the end of 2012 for the Group’s UK life insurance companies, shareholders’ profits were calculated using regulatory surplus as a 
starting point, with appropriate deferred tax adjustments for IFRS. Beginning in 2013, under new UK life tax rules, shareholders’ profits 
are calculated using accounting profit or loss as a starting point. 

The total tax charge comprises tax attributable to policyholders and unallocated surplus of with-profits funds, unit-linked policies and 

shareholders as shown below. 

Tax charge

Tax charge to policyholders’ returns
Tax charge attributable to shareholders

Total tax charge

2013  £m

2012*  £m

Current
 tax

Deferred
 tax

(207)
(192)

(399)

(240)
(97)

(337)

Total

(447)
(289)

(736)

Total

(370)
(584)

(954)

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

The principal reason for the increase in the tax charge attributable to policyholders’ returns is an increase in deferred tax on net 
unrealised gains on investments in UK insurance operations. The credit of £69 million on unrealised gains and losses on investments 
shown in the table below reflects a credit on unrealised losses on investments in US insurance operations which exceeds the charge on 
UK insurance operations. 

The total deferred tax charge arises as follows:

Unrealised gains and losses on investments
Balances relating to investment and insurance contracts
Short-term timing differences
Capital allowances
Unused tax losses

Deferred tax charge

2013  £m

2012*  £m

69
(44)
(314)
(7)
(41)

(337)

(89)
467
(206)
–
(328)

(156)

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

In 2013, a deferred tax credit of £598 million (2012: charge of £198 million) has been taken through other comprehensive income. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued 
167

b  Reconciliation of effective tax rate
For the purposes of explaining the relationship between tax expense and accounting profit, it is appropriate to consider the sources of 
profit and tax by reference to those that are attributable to shareholders and policyholders. A reconciliation of tax charge on profit 
attributable to shareholders is provided below.

Overview of reconciliation of effective tax rate

Profit before tax
Taxation charge:

Expected tax rate
Expected tax charge
Variance from expected tax charge
Actual tax charge
Average effective tax rate

2013  £m

2012*  £m

Attributable to
shareholders

Attributable to
policyholders†

1,635

447

26%
(429)
140
(289)
18%

100%
(447)
– 
(447)
100%

Total

2,082

42%
(876)
140
(736)
35%

Attributable to
shareholders

Attributable to
policyholders†

2,747

27%
(750)
166
(584)
21%

370

100%
(370)
– 
(370)
100%

Total

3,117

36%
(1,120)
166
(954)
31%

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

† For the column entitled ‘Attributable to policyholders’, the profit (loss) before tax represents income, before tax attributable to policyholders and unallocated surplus 
of with-profits funds and unit-linked policies. This income has been determined after deduction of charges for policyholder benefits and movements on unallocated 
surplus which are determined net of tax. Hence, the pre-tax results attributable to policyholders is the inverse of the tax charge attributable to policyholders.

Reconciliation of tax charge on profit attributable to shareholders

2013  £m (except for tax rates)

Asia
 insurance
 operations*

US
 insurance
 operations 

UK
 insurance
 operations 

Other
 operations  

Operating profit (loss) based on longer-term investment returns
Non-operating loss

Profit (loss) before tax attributable to shareholders
Expected tax rate:†

Tax charge (credit) at the expected tax rate
Effects of:
  Adjustment to tax charge in relation to prior years
  Movements in provisions for open tax matters

Income not taxable or taxable at concessionary rates

  Deductions not allowable for tax purposes

Impact of changes in local statutory tax rates

  Deferred tax adjustments

Effect of results of joint ventures and associates
Irrecoverable withholding taxes

  Other

Total actual tax charge (credit)

Analysed into:

Tax charge (credit) on operating profit (loss) based on 

longer-term investment returns 

Tax credit on non-operating loss

Actual tax rate:

Operating profit based on longer-term investment returns 
Total profit

1,001
(313)

688

21%
144

(3)
5
(45)
61
(9)
(4)
(10)
–
9

148

173
(25)

17%
22%

1,243
(690)

553

35%
194

–
–
(88)
–
–
–
–
–
(5)

101

343
(242)

28%
18%

735
(289)

446

23%
103

4
–
–
–
(51)
–
–
–
16

72

132
(60)

18%
16%

(25)
(27)

(52)

23%
(12)

(7)
(12)
(10)
5
5
(8)
(8)
20
(5)

(32)

(10)
(22)

40%
62%

Total*

2,954
(1,319)

1,635

26%
429

(6)
(7)
(143)
66
(55)
(12)
(18)
20
15

289

638
(349)

22%
18%

*  The expected and actual tax rates as shown includes the impact of the held for sale Japan life business. The tax rates for Asia insurance and Group, excluding the 

impact of the held for sale Japan life business are as follows:

Expected tax rate on total profit
Actual tax rate:

Operating profit based on longer-term investment returns
Total profit

Asia insurance

Total Group

23%

17%
19%

27%

22%
17%

† The expected tax rates shown in the table above (rounded to the nearest whole percentage) reflect the corporation tax rates generally applied to taxable profits of the 
relevant country jurisdictions. For Asia operations the expected tax rates reflect the corporation tax rates weighted by reference to the source of profits of operations 
contributing to the aggregate business result. The expected tax rate for other operations reflects the mix of business between UK and overseas non-insurance 
operations, which are taxed at a variety of rates. The rates will fluctuate from year to year dependent on the mix of profits.

Financial statementsB: Earnings performance Prudential plc Annual Report 2013 
 
 
 
 
168

B5:  Tax charge continued

Operating profit (loss) based on longer-term investment returns
Non-operating profit (loss)

Profit before tax attributable to shareholders
Expected tax rate:†

Tax at the expected tax rate
Effects of:
  Adjustment to tax charge in relation to prior years
  Movements in provisions for open tax matters

Income not taxable or taxable at concessionary rates

  Deductions not allowable for tax purposes

Impact of changes in local statutory tax rates

  Deferred tax adjustments

Effect of results of joint ventures and associates
Irrecoverable withholding taxes

  Other

Total actual tax charge

Analysed into:

Tax charge on operating profit (loss) based on longer-term  

investment returns 

Tax charge (credit) on non-operating profit (loss)

Actual tax rate:

Operating profit (loss) based on longer-term  

investment returns 

Total profit

2012*  £m (except for tax rates)

Asia
 insurance
 operations

US
 insurance
 operations 

UK
 insurance
 operations 

Other
 operations  

906
71

977

23%
225

(14)
–
(68)
29
–
(5)
(24)
–
3

146

133
13

15%
15%

964
(109)

855

35%
300

10
(3)
(68)
–
–
–
–
–
(5)

234

272
(38)

28%
27%

736
136

872

24.5%
214

(86)
129

43

24.5%
11

(26)
–
–
–
(39)
8
–
–
7

164

126
38

17%
19%

(10)
32
(2)
3
9
–
(5)
14
(12)

40

36
4

(42)%
93%

Total

2,520
227

2,747

27%
750

(40)
29
(138)
32
(30)
3
(29)
14
(7)

584

567
17

23%
21%

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

† The expected tax rates shown in the table above reflect the corporation tax rates generally applied to taxable profits of the relevant country jurisdictions. For Asia 

operations the expected tax rates reflect the corporation tax rates weighted by reference to the source of profits of operations contributing to the aggregate business 
result. The expected tax rate for Other operations reflects the mix of business between UK and overseas non-insurance operations, which are taxed at a variety of 
rates. The rates will fluctuate from year to year dependent on the mix of profits. 

c  Taxes paid
In 2013 Prudential remitted £1.8 billion (2012: £2.2 billion) of tax to revenue authorities, this includes £418 million (2012: £925 million) of 
corporation tax, £236 million of other taxes and £1,143 million collected on behalf of employees, customers and third parties.

The geographical split of taxes remitted by Prudential is as follows: 

Asia
US
UK
Other

Total tax paid

2013  £m

2012  £m

Corporation
taxes*

Other
taxes†

Taxes
collected‡

148
(58)
327
1

418

48
35
152
1

236

123
315
702
3

1,143

Total

319
292
1,181
5

1,797

Corporation
taxes*

Other
taxes†

Taxes
collected‡

221
181
522
1

925

37
25
121
1

184

152
264
662
– 

1,078

Total

410
470
1,305
2

2,187

*  In certain countries such as the UK, the corporation tax payments for the Group’s life insurance businesses are based on taxable profits which include policyholder 

investment returns on certain life insurance products.

† Other taxes paid includes property taxes, withholding taxes, customs duties, stamp duties, employer payroll taxes and irrecoverable indirect taxes. 
‡ Taxes collected are other taxes that Prudential remits to tax authorities which it is obliged to collect from employees, customers and third parties which includes 

sales/value added tax/goods and services taxes, employee and annuitant payroll taxes. 

The 2013 corporation tax payments are lower than 2012 reflecting (i) refunds received in 2013 of overpaid tax in relation to prior period 
tax returns in Asia and US, (ii) US tax payments being reduced due to impact of tax relief on movements in derivatives held to manage 
Jackson’s exposure to financial markets, and (iii) reductions in UK equity and bond investment gains.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued 
 
 
 
 
 
169

Before
 tax 
note B1.1
£m 

Tax 
note B5
£m  

Note

2013

Net of tax

Basic 
earnings
 per share 

Diluted
 earnings
 per share 

£m 

pence 

pence 

2,954

(638)

2,316

90.9p

90.7p

B1.2

(1,110)

318

(792)

(31.1)p

(31.0)p

(72)
(102)
(35)

1,635

24
–
7

(48)
(102)
(28)

(289)

1,346

(1.9)p
(4.0)p
(1.1)p

52.8p

(1.9)p
(4.0)p
(1.1)p

52.7p

Before
 tax 
note B1.1
£m 

Tax 
note B5
£m  

2012*

Net of tax

Basic 
earnings
 per share 

Diluted
 earnings
 per share 

£m 

pence 

pence 

2,520

(567)

1,953

76.9p

76.8p

187
42

(19)
17

2,747

(24)
–

7
–

163
42

(12)
17

(584)

2,163

6.4p
1.7p

(0.5)p
0.6p

85.1p

6.4p
1.7p

(0.5)p
0.6p

85.0p

B6:  Earnings per share

Based on operating profit based on longer-term 

investment returns

Short-term fluctuations in investment returns on 

shareholder-backed business

Amortisation of acquisition accounting 

adjustments 

Loss attaching to held for sale Japan life business
Costs of domestication of Hong Kong branch

D1

D2

Based on profit for the year

Based on operating profit based on longer-term 

investment returns

Short-term fluctuations in investment returns on 

shareholder-backed business
Gain on dilution of holdings in PPMSA
Amortisation of acquisition accounting 

adjustments arising on the purchase of 
REALIC

Note

B1.2

Profit attaching to held for sale Japan life business

D1

Based on profit for the year

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

The tables above exclude actuarial and other gains and losses on defined benefit pension schemes which, following the changes to 
IAS 19 described in note A2, are now reported in Other Comprehensive Income. Furthermore, in order to facilitate comparisons of 
operating profit based on longer-term investment returns that reflect the Group’s retained operations, the results attributable to the held 
for sale Japan life business are included separately within the supplementary analysis of profit. 

Earnings per share are calculated based on earnings attributable to ordinary shareholders, after related tax and non-controlling 

interests.

The weighted average number of shares for calculating earnings per share: 

Weighted average number of shares for calculation of:
Basic earnings per share

Shares under option at end of year
Number of shares that would have been issued at fair value on assumed option price

Diluted earnings per share

2013
millions

2012
millions

2,548
10
(6)

2,552

2,541
9
(6)

2,544

Financial statementsB: Earnings performance Prudential plc Annual Report 2013170

B7:  Dividends

Dividends relating to reporting year:

Interim dividend
Final dividend

Total

Dividends declared and paid in reporting year:

Current year interim dividend
Final dividend for prior year

Total

2013

Pence 
per share

9.73p 
23.84p 

33.57p 

9.73p 
20.79p 

30.52p 

2012

Pence 
per share

8.40p 
20.79p 

29.19p 

8.40p 
17.24p 

25.64p 

£m

249
610

859

249
532

781

£m

215
532

747

215
440

655

Dividend per share 
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are approved 
by shareholders. The final dividend for the year ended 31 December 2012 of 20.79 pence per ordinary share was paid to eligible 
shareholders on 23 May 2013 and the 2013 interim dividend of 9.73 pence per ordinary share was paid to eligible shareholders on 
26 September 2013.

The 2013 final dividend of 23.84 pence per ordinary share will be paid on 22 May 2014 in sterling to shareholders on the principal 
register and the Irish branch register at 6.00pm BST on 28 March 2014 (Record Date), and in Hong Kong dollars to shareholders on the 
Hong Kong branch register at 4.30pm Hong Kong time on the Record Date (HK Shareholders). Holders of US American Depositary 
Receipts (US Shareholders) will be paid their dividends in US dollars on or about 2 June 2014. The final dividend will be paid on or about 
29 May 2014 in Singapore dollars to shareholders with shares standing to the credit of their securities accounts with The Central 
Depository (Pte.) Limited (CDP) at 5.00pm Singapore time on the Record Date (SG Shareholders). The dividend payable to the HK 
Shareholders will be translated using the exchange rate quoted by the WM Company at the close of business on 11 March 2014. The 
exchange rate at which the dividend payable to the SG Shareholders will be translated into SG$, will be determined by CDP. 

Shareholders on the principal register and Irish branch register will be able to participate in a Dividend Reinvestment Plan. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsB: Earnings performance continued171

C:  Balance sheet notes 

C1:  Analysis of Group position by segment and business type 

To explain more comprehensively the assets, liabilities and capital of the Group’s businesses, it is appropriate to provide analyses of the 
Group’s statement of financial position by operating segment and type of business.

C1.1  Group statement of financial position – analysis by segment
a  Position as at 31 December 2013

2013  £m

Insurance operations

Note

Asia
C2.1

US 
C2.2

UK
C2.3

Total
 insurance
operations

Asset 
manage-
ment 
 operations 
C2.4

Unallo-
cated to a
 segment
(central
opera-
tions)

Intra- 
group
elimina-
tions 

31 Dec
Group 
total 

C5.1(a)

231

– 

– 

231

1,230

C5.1(b)

1,026

1,257

4,140

4,140

90

90

5,256

5,487

20

1,250

C5.2(a)

C5.2(b)

– 

66

66

– 

– 

– 

1,323

55

4,140

2,042

C8

177

6

183

273

142

177

72

249

– 

– 

– 

5,736

2,239

1,250

119

– 

19

19

– 

– 

– 

19

54

–

–

– 

–

–

– 

– 

–

1,461

5,295

6,756

177

72

249

7,005

2,412

1,073

6,710

5,808

13,591

1,356

4,500

(7,090) 12,357

D7

C3.4

C3.3

1

28

11,448

11,477

– 

268

– 

449

717

92

922

6,375

4,173

11,470

1,096

14,383
18,554
41
896

66,008
30,292
1,557

39,745 120,136
82,014 130,860
6,201
12,148

4,603
–  11,252

35,065 104,260 153,684 293,009

D1

916
1,522

– 
604

– 
2,586

916
4,712

65
2,045
61
65

3,424

– 
1,562

– 

– 

– 

21
– 
3
– 

24

– 
511

–

11,477

–

–

809

12,566

– 120,222
– 132,905
6,265
–
12,213
–

– 296,457

–
–

916
6,785

By operating segment

Assets note (i)
Intangible assets attributable to 

shareholders:
Goodwill 
Deferred acquisition costs and other  

intangible assets 

Total

Intangible assets attributable to with-

profits funds:
Goodwill in respect of acquired  

subsidiaries for venture fund and  
other investment purposes

Deferred acquisition costs and other  

intangible assets

Total

Total

Deferred tax assets 
Other non-investment and non-cash 

assets note (ii)

Investments of long-term business and 

other operations:
Investment properties
Investments in joint ventures and  

 associates accounted for using the 
equity method
Financial investments:

Loans 
 Equity securities and portfolio  

holdings in unit trusts

  Debt securities 
  Other investments
  Deposits

Total investments

Assets held for sale 
Cash and cash equivalents note (iii)

Total assets

C3.1

39,954 117,756 162,493 320,203

7,711

5,108

(7,090) 325,932

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
 
 
 
 
172

C1:  Analysis of Group position by segment and business type continued

By operating segment

Equity and liabilities
Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated 

surplus of with-profits funds:
Insurance contract liabilities
Investment contract liabilities with  
  discretionary participation features
Investment contract liabilities without  
  discretionary participation features
Unallocated surplus of with-profits  

funds

Total policyholder liabilities and 

unallocated surplus of with-profits 
funds

Core structural borrowings of 

shareholder-financed operations:
Subordinated debt
Other

Total 

Operational borrowings attributable to 
shareholder-financed operations 
Borrowings attributable to with-profits 

operations 

Other non-insurance liabilities:

Obligations under funding, securities  
 lending and sale and repurchase 
agreements

Net asset value attributable to unit  

 holders of consolidated unit trusts 
and similar funds
Deferred tax liabilities 
Current tax liabilities 
Accruals and deferred income
Other creditors
Provisions
Derivative liabilities
Other liabilitiesnote (iv)

Total

Liabilities held for sale

Total liabilities

C6.1

C6.2

C6.2

C8.1

C8.2

C12

C3.5(b)

D1(c)

Insurance operations

Note

Asia

US

UK

2013  £m

Total
 insurance
operations

Asset 
manage-
ment 
 operations

Unallo-
cated to a
 segment
(central
opera-
tions)

Intra- 
group
elimina-
tions

31 Dec
Group 
total

2,795
1

2,796

3,446
– 

2,998
– 

3,446

2,998

9,239
1

9,240

1,991
– 

(1,580)
– 

1,991

(1,580)

–
–

– 

9,650
1

9,651

31,540 104,971

81,674 218,185

240

–  35,352

35,592

130

2,440

17,606

20,176

77

–  11,984

12,061

C4

31,987 107,411 146,616 286,014

– 
– 

– 

– 

– 

– 
150

150

– 
– 

– 

142

74

– 

895

– 
150

150

216

895

– 

794

1,280

2,074

1,038
594
45
106
1,797
85
58
580

4,303

868

26
1,948
– 
– 
666
11
515
2,647

4,214
1,213
181
383
3,240
166
804
429

5,278
3,755
226
489
5,703
262
1,377
3,656

– 
14
8
302
4,684
298
112
24

6,607

11,910

22,820

5,442

– 

– 

868

– 

37,158 114,310 159,495 310,963

– 

– 

– 

– 

– 

– 
275

275

3

– 

– 

– 

– 

– 

– 

– 

3,662
549

4,211

1,933

– 

– 

– 
9
161
33
10
75
200
56

544

– 

– 218,185

–

–

–

35,592

20,176

12,061

–  286,014

–
–

– 

–

–

3,662
974

4,636

2,152

895

–

2,074

–
–
–
–
(7,090)
–
–
–

5,278
3,778
395
824
3,307
635
1,689
3,736

(7,090) 21,716

–

868

Total equity and liabilities

C3.1

39,954 117,756 162,493 320,203

5,720

7,711

6,688

(7,090) 316,281

5,108

(7,090) 325,932

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
 
173

b  Position as at 31 December 2012

By operating segment

Assets note (i)
Intangible assets attributable to 

2012*  £m

Insurance operations

Note

Asia
C2.1

US 
C2.2

UK
C2.3

Total
 insurance
operations

Asset 
manage-
ment 
operations 
C2.4

Unallo-
cated to a
 segment
(central
opera-
tions)

Intra- 
group
elimina-
tions 

31 Dec
Group 
total 

shareholders:
Goodwill 
Deferred acquisition costs and other  

 intangible assets 

C5.1(a)

C5.2(b)

239

819

1,058

– 

– 

239

1,230

3,222

3,222

105

105

4,146

4,385

13

1,243

Total

Intangible assets attributable to with-

profits funds:
Goodwill in respect of acquired  

 subsidiaries for venture fund and 
other investment purposes

Deferred acquisition costs and other  

 intangible assets

Total

Total

Deferred tax assets 
Other non-investment and non-cash 

assets note (ii)

Investments of long-term business and 

other operations:
Investment properties
Investments in joint ventures and  

 associates accounted for using the 
equity method
Financial investments:

Loans 
Equity securities and portfolio  

 holdings in unit trusts

  Debt securities 
  Other investments
  Deposits

Total investments

Assets held for sale 
Cash and cash equivalentsnote (iii)

– 

18

18

– 

– 

– 

18

52

– 

– 

– 

– 

– 

– 

– 

– 

1,469

4,177

5,646

178

78

256

5,902

2,306

C5.1(a)

C5.2(b)

– 

72

72

– 

– 

– 

1,130

76

3,222

1,889

C8

178

6

184

289

183

178

78

256

– 

– 

– 

4,641

2,148

1,243

106

1,023

6,792

5,448

13,263

1,036

3,766

(6,113)

11,952

2

24

10,528

10,554

– 

D7

284

– 

259

543

92

C3.4

1,006

6,235

4,303

11,544

1,199

C3.3

12,730
20,067
927
851

49,551
32,993
2,296
211

36,281
98,562
84,008 137,068
7,479
4,256
12,193
11,131

35,867

91,310 150,766 277,943

– 
1,545

– 
513

98
2,668

98
4,726

64
1,839
41
55

3,290

– 
918

– 

– 

– 

– 
– 
27
– 

27

– 
482

– 

10,554

– 

– 

635

12,743

– 
98,626
–  138,907
7,547
– 
12,248
– 

–  281,260

– 
– 

98
6,126

Total assets

C3.1

39,641 103,726 159,452 302,819

6,593

4,345

(6,113) 307,644

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
 
 
 
 
174

C1:  Analysis of Group position by segment and business type continued

By operating segment

Equity and liabilities
Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated 

surplus of with-profits funds:
Insurance contract liabilities
Investment contract liabilities with  

 discretionary participation features
Investment contract liabilities without  
 discretionary participation features

Unallocated surplus of with-profits  
 funds (reflecting application of 
‘realistic’ basis provisions for UK 
regulated with-profits funds)

Total policyholder liabilities and 

unallocated surplus of with-profits 
funds

Core structural borrowings of 

shareholder-financed operations:
Subordinated debt
Other

Total 

Operational borrowings attributable to 
shareholder-financed operations 
Borrowings attributable to with-profits 

operations 

Other non-insurance liabilities:

Obligations under funding, securities 
lending and sale and repurchase  
agreements

Net asset value attributable to unit  

 holders of consolidated unit trusts 
and similar funds
Deferred tax liabilities 
Current tax liabilities 
Accruals and deferred income
Other creditors
Provisions
Derivative liabilities
Other liabilitiesnote (iv)

Total

Total liabilities

Total equity and liabilities

2012*  £m

Insurance operations

Note

Asia
C2.1

US 
C2.2

UK
C2.3

Total
 insurance
operations

Asset 
manage-
ment 
operations 
C2.4

Unallo-
cated to a
 segment
(central
opera-
tions)

Intra- 
group
elimina-
tions 

31 Dec
Group 
total 

2,529
4

2,533

4,343
– 

4,343

3,033
1

3,034

9,905
5

9,910

1,937
– 

(1,483)
– 

1,937

(1,483)

– 
– 

– 

10,359
5

10,364

31,026

90,192

84,266 205,484

348

– 

33,464

33,812

127

2,069

16,182

18,378

63

– 

10,526

10,589

C4

31,564

92,261 144,438 268,263

C6.1

C6.2

C6.2

C8.1

C8.2

C12

C3.5(b)

– 
– 

– 

7

– 

– 
153

153

26

– 

– 
– 

– 

127

968

– 
153

153

160

968

–

920

1,461

2,381

1,765
582
46
100
1,544
61
837
602

5,537

25
2,168
– 
– 
611
20
645
2,554

3,355
1,185
237
362
2,747
291
1,010
237

5,145
3,935
283
462
4,902
372
2,492
3,393

6,943

10,885

23,365

37,108

99,383 156,418 292,909

39,641 103,726 159,452 302,819

– 

– 

– 

– 

– 

– 
275

275

1

– 

–

– 
13
9
261
3,767
144
150
36

4,380

4,656

6,593

– 

– 

– 

– 

– 

2,577
549

3,126

2,084

– 

–

– 
16
151
28
145
75
190
13

618

5,828

4,345

–  205,484

– 

– 

33,812

18,378

– 

10,589

–  268,263

– 
– 

– 

– 

– 

2,577
977

3,554

2,245

968

–

2,381

– 
– 
– 
– 
(6,113)
– 
– 
– 

5,145
3,964
443
751
2,701
591
2,832
3,442

(6,113)

22,250

(6,113) 297,280

(6,113) 307,644

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
 
 
 
 
175

Notes
(i) 

The non-current assets of the Group comprise goodwill, intangible assets other than DAC and present value of acquired in-force business and property, plant 
and equipment included within ‘other non-investment and non-cash assets’. Items defined as financial instruments or related to insurance contracts are 
excluded. The Group’s total non-current assets at 31 December comprise:

UK including insurance operations, M&G and central operations
US
Asia†

Total

2013  £m 

2012*  £m 

2,090
157
827

3,074

1,927
152
629

2,708

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting 

standards described in note A2.

† No individual country in Asia held non-current assets at the end of the year which exceeded 10 per cent of the Group total.

(ii) 

Included within other non-investment and non-cash assets are accrued investment income of £2,609 million (2012: £2,771 million) and other debtors of 
£1,746 million (2012: £1,325 million).

Accrued investment income
Interest receivable
Other

Total

Other debtors comprises:
Amounts due from
Policyholders
Intermediaries
Reinsurers

  Other

Total

Total accrued investment income and other debtors

2013  £m 

2012*  £m 

1,951
658

2,609

303
26
16
1,401

1,746

4,355

1,986
785

2,771

257
27
21
1,020

1,325

4,096

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting 

standards described in note A2.

Of the other £4,355 million (2012: £4,096 million) of accrued investment income and other debtors, £350 million (2012: £523 million) is expected to be settled 
after one year or more.

(iii)  Cash and cash equivalents consist of cash at bank and in hand, deposits held at call with banks, treasury bills and other short-term highly liquid investments 

with less than 90 days’ maturity from the date of acquisition. The component breakdown is as follows:

Cash
Cash equivalents

Total cash and cash equivalents

2013  £m 

2012*  £m 

5,605
1,180

6,785

4,696
1,430

6,126

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting 

standards described in note A2.

Of the total cash and cash equivalents £511 million (31 December 2012: £482 million) are held centrally and considered to be available for general use by the 
Group. The remaining funds are considered not to be available for general use by the Group, and include funds held for the benefit of policyholders.

(iv)  Other liabilities comprise:

Creditors arising from direct insurance and reinsurance operations
Interest payable
Other items†

Total

2013  £m 

2012*  £m 

1,159
56
2,521

3,736

1,095
62
2,285

3,442

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting 

standards described in note A2.

† Of the £2,521 million (2012: £2,285 million) other items as at 31 December 2013, £2,051 million (2012: £2,021 million) related to liabilities for funds withheld under 

reinsurance arrangement of the Group’s US operations from the purchase of REALIC, as discussed in note D1.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
 
176

C1:  Analysis of Group position by segment and business type continued

C1.2  Group statement of financial position – analysis by business type

2013  £m

 2012*  £m

Policyholder

Shareholder-backed business

Unit-
linked 
 and 
variable 
 annuity

Non-
linked 
 business

Asset 
manage-
ment 
 operations 

Unallo-
cated 
 to a
 segment
 (central
 operations) 

Intra-
group
 elimina-
tions 

 31 Dec
Group 
total 

 31 Dec
Group 
 total

Note

Participating
 funds

Assets
Intangible assets attributable to 

shareholders:
Goodwill 
Deferred acquisition costs and other  

 intangible assets 

C5.1

C5.1

Total

Intangible assets attributable to 

with-profits funds:
In respect of acquired subsidiaries  
 for venture fund and other 
investment purposes

Deferred acquisition costs and other  

 intangible assets

Total

Total

Deferred tax assets 
Other non-investment and non-cash 

C8

assets 

Investments of long-term business and 

– 

– 

– 

177

72

249

249

83

– 

– 

– 

– 

– 

– 

– 

1

231

1,230

5,256

5,487

20

1,250

– 

– 

– 

– 

– 

– 

5,487

2,155

1,250

119

– 

19

19

– 

– 

– 

19

54

– 

– 

– 

– 

– 

– 

– 

– 

1,461

1,469

5,295

6,756

4,177

5,646

177

72

249

178

78

256

7,005

2,412

5,902

2,306

3,331

599

9,661

1,356

4,500

(7,090) 12,357

11,952

other operations:
Investment properties
Investments in joint ventures and  

 associates accounted for using the 
equity method
Financial investments:

Loans 
Equity securities and portfolio  

 holdings in unit trusts

  Debt securities 
  Other investments
  Deposits

Total investments

Assets held for sale 

Cash and cash equivalents 

Total assets

9,260

645

1,572

– 

383

C3.4

3,346

– 

– 

334

92

8,124

1,096

C3.3

D1

28,365
57,791
4,309
9,486

90,872
9,622
36
1,024

899
63,447
1,856
1,638

112,940 102,199

77,870

– 

1,952

328

982

588

1,778

118,555 104,109

97,539

65
2,045
61
65

3,424

– 

1,562

7,711

– 

– 

– 

21
– 
3
– 

24

– 

511

–  11,477

10,554

– 

809

635

–  12,566

12,743

–  120,222
98,626
–  132,905 138,907
7,547
– 
6,265
12,248
–  12,213

–  296,457 281,260

– 

– 

916

98

6,785

6,126

5,108

(7,090) 325,932 307,644

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
 
 
 
 
 
 
177

2013  £m

 2012*  £m

Policyholder

Shareholder-backed business

Unit-
linked 
 and 
variable 
 annuity

Non-
linked 
 business

Asset 
manage-
ment 
 operations 

Unallo-
cated 
 to a
 segment
 (central
 operations) 

Intra-
group
 elimina-
tions 

 31 Dec
Group 
 total 

 31 Dec
Group 
total

Note

Participating
 funds

– 
– 

– 

– 
– 

– 

9,239
1

9,240

1,991
– 

(1,580)
– 

1,991

(1,580)

– 
– 

– 

9,650
1

10,359
5

9,651

10,364

96,991 101,251

75,711

12,061

– 

– 

C4

109,052 101,251

75,711

– 

– 

– 

– 

– 

– 

–  273,953 257,674

–  12,061

10,589

–  286,014 268,263

C6.1

C6.2

C6.2

C8

D1

– 
– 

– 

– 

– 
– 

– 

– 

– 
150

150

216

– 
275

275

3,662
549

4,211

3

1,933

– 
– 

– 

– 

3,662
974

4,636

2,577
977

3,554

2,152

2,245

895
1,192
7,416
– 

– 
44
2,486
328

– 
2,519
9,163
540

118,555 104,109

88,299

118,555 104,109

97,539

– 
14
5,428
– 

5,720

7,711

– 
9
535
– 

– 
– 

895
3,778
(7,090) 17,938
868

– 

968
3,964
18,286
– 

6,688

(7,090) 316,281 297,280

5,108

(7,090) 325,932 307,644

Equity and liabilities
Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated 

surplus of with-profits funds:
Contract liabilities (including amounts  
 in respect of contracts classified as 
investment contracts under IFRS 4)

Unallocated surplus of with-profits  

funds

Total policyholder liabilities and 

unallocated surplus of with-profits 
funds

Core structural borrowings of 

shareholder-financed operations: 
Subordinated debt
Other

Total

Operational borrowings attributable to 
shareholder-financed operations 
Borrowings attributable to with-profits 

operations 

Deferred tax liabilities
Other non-insurance liabilities
Liabilities held for sale

Total liabilities

Total equity and liabilities

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
178

C2:  Analysis of segment position by business type

To show the statement of financial position by reference to the differing degrees of policyholder and shareholder economic interest of 
the different types of business, the analysis below is structured to show separately assets and liabilities of each segment by business type.

C2.1  Asia insurance operations

Assets
Intangible assets attributable to shareholders:

Goodwill
Deferred acquisition costs and other intangible assets

Total

Intangible assets attributable to with-profits funds:

Deferred acquisition costs and other intangible assets

Deferred tax assets
Other non-investment and non-cash assets 
Investments of long-term business and other operations:

Investment properties
Investments in joint ventures and associates accounted  

 for using the equity method

Financial investments:

Loans C3.4
Equity securities and portfolio holdings in unit trusts 

  Debt securities C3.3
  Other investments 
  Deposits

Total investments

Assets held for sale
Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus of with-profits 

funds: 
Contract liabilities (including amounts in respect of contracts  

classified as investment contracts under IFRS 4)

Unallocated surplus of with-profits funds note (ii)

Total C4.1(b)

Operational borrowings attributable to shareholder-financed 

operations

Deferred tax liabilities
Other non-insurance liabilities
Liabilities held for sale

Total liabilities

Total equity and liabilities

2013  £m

2012*  £m

With-profits 
 business 
note (i)

Unit-linked 
 assets and 
 liabilities 

Other 
business

31 Dec 
Total

31 Dec 
Total

– 
– 

– 

66
– 
320

– 

– 

522
4,538
9,736
8
304

– 
– 

– 

– 
1
131

– 

– 

– 
9,274
2,451
21
260

15,108

12,006

– 
392

328
332

231
1,026

1,257

– 
54
622

1

268

400
571
6,367
12
332

7,951

588
798

231
1,026

1,257

66
55
1,073

1

268

922
14,383
18,554
41
896

35,065

916
1,522

239
819

1,058

72
76
1,023

2

284

1,006
12,730
20,067
927
851

35,867

– 
1,545

15,886

12,798

11,270

39,954

39,641

– 
– 

– 

– 
– 

– 

2,795
1

2,796

2,795
1

2,796

2,529
4

2,533

13,138
77

13,215

– 
403
2,268
– 

15,886

15,886

11,918
– 

11,918

– 
44
508
328

6,854
– 

6,854

– 
147
933
540

12,798

12,798

8,474

11,270

31,910
77

31,987

– 
594
3,709
868

37,158

39,954

31,501
63

31,564

7
582
4,955
– 

37,108

39,641

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(i) 

(ii) 

The statement of financial position for with-profits business comprises the with-profits assets and liabilities of the Hong Kong, Malaysia and Singapore 
with-profits operations. Assets and liabilities of other participating business are included in the column for ‘Other business’.
For the purposes of the presentation of unallocated surplus of with-profits within the statement of financial position, the Hong Kong branch balance is reported 
within the unallocated surplus of the PAC with-profits sub-fund of the UK insurance operations.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
 
 
179

2013  £m

2012  £m

Variable 
annuity
 separate 
account 
 assets and 
 liabilities 
note (i)

Fixed annuity, 
GIC and other 
 business 
note (i)

31 Dec 
Total

31 Dec 
Total

– 

– 

– 
– 

– 

– 
65,681
– 
– 
– 

65,681

– 

4,140

4,140

2,042
6,710

28

6,375
327
30,292
1,557
– 

38,579

604

4,140

4,140

2,042
6,710

28

6,375
66,008
30,292
1,557
– 

104,260

604

3,222

3,222

1,889
6,792

24

6,235
49,551
32,993
2,296
211

91,310

513

65,681

52,075

117,756

103,726

– 

– 

3,446

3,446

3,446

3,446

4,343

4,343

C2.2  US insurance operations

Assets
Intangible assets attributable to shareholders:

Deferred acquisition costs and other intangibles

Total

Deferred tax assets
Other non-investment and non-cash assets note (iv)
Investments of long-term business and other operations:

Investment properties
Financial investments:

Loans C3.4
Equity securities and portfolio holdings in unit trusts note (iii)

  Debt securities C3.3
  Other investments note (ii)
  Deposits

Total investments

Cash and cash equivalents

Total assets 

Equity and liabilities
Equity
Shareholders’ equity note (vi)

Total equity

Liabilities
Policyholder liabilities:

Contract liabilities (including amounts in respect of contracts classified  

as investment contracts under IFRS 4) note (v)

Total C4.1 (c)

Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Deferred tax liabilities
Other non-insurance liabilities note (v)

Total liabilities

Total equity and liabilities

65,681

65,681

– 
– 
– 
– 

65,681

65,681

41,730

41,730

150
142
1,948
4,659

48,629

52,075

107,411

107,411

150
142
1,948
4,659

114,310

117,756

92,261

92,261

153
26
2,168
4,775

99,383

103,726

Notes
(i) 

These amounts are for Separate Account assets and liabilities for all variable annuity products comprising those with and without guarantees. Assets and 
liabilities attaching to variable annuity business that are not held in the separate account eg in respect of guarantees are shown within other business.

(ii)  Other investments comprise:

Derivative assets*
Partnerships in investment pools and other†

2013  £m 

2012  £m 

766
791

1,557

1,546
750

2,296

*  After taking account of the derivative liabilities of £515 million (2012: £645 million), which are also included in Other non-insurance liabilities, the derivative 

position for US operations is a net asset of £251 million (2012: £901 million).

† Partnerships in investment pools and other comprise primarily investments in limited partnerships. These include interests in the PPM America Private Equity 

Fund and diversified investments in 166 (2012: 167) other partnerships by independent money managers that generally invest in various equities and fixed 
income loans and securities.

(iii)  Equity securities and portfolio holdings in unit trusts includes investments in mutual funds, the majority of which are equity-based.
(iv) 

Included within other non-investment and non-cash assets of £6,710 million (2012: £6,792 million) were balances of £6,065 million (2012: £6,076 million) for 
reinsurers’ share of insurance contract liabilities. Of the £6,065 million as at 31 December 2013, £5,410 million related to the reinsurance ceded by the REALIC 
business acquired in 2012 (2012: £5,234 million). REALIC holds collateral for certain of these reinsurance arrangements with a corresponding funds withheld 
liability. As of 31 December 2013, the funds withheld liability of £2,051 million (2012: £2,021 million) was recorded within other non-insurance liabilities. 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
180

C2:  Analysis of segment position by business type continued

(v) 

In addition to the policyholder liabilities above, Jackson has entered into a programme of funding arrangements under contracts, which, in substance are 
almost identical to GICs. The liabilities under these funding agreements totalled £485 million (2012: £825 million) and are included in other non-insurance 
liabilities in the statement of financial position above.

(vi)  Changes in shareholders’ equity.

Operating profit based on longer-term investment returns B1.1
Short-term fluctuations in investment returns B1.2
Amortisation of acquisition accounting adjustments arising on the purchase of REALIC

Profit before shareholder tax
Tax B5

Profit for the year

Profit for the year (as above)
Items recognised in other comprehensive income:

Exchange movements
Unrealised valuation movements on securities classified as available-for-sale:
  Unrealised holding (losses) gains arising during the year
  Deduct net gains included in the income statement

Total unrealised valuation movements

Related change in amortisation of deferred acquisition costsC5.1(b)
Related tax

Total other comprehensive (loss) income

Total comprehensive (loss) income for the year
Dividends, interest payments to central companies and other movements

Net (decrease) increase in equity
Shareholders’ equity at beginning of year

Shareholders’ equity at end of year

2013  £m 

2012  £m 

 1,243 
(625)
(65)

553
(101)

452

964
(90)
(19)

855
(234)

621

2013  £m 

2012  £m 

452

(32)

(2,025)
(64)

(2,089)
498
557

(1,066)

(614)
(283)

(897)
4,343

3,446

621

(181)

930
(68)

862
(270)
(205)

206

827
(245)

582
3,761

4,343

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
181

C2.3  UK insurance operations
Of the total investments of £154 billion in UK insurance operations, £98 billion of investments are held by SAIF and the PAC WPSF. 
Shareholders are exposed only indirectly to value movements on these assets. 

By operating segment

Assets
Intangible assets attributable to shareholders:

Deferred acquisition costs and other intangible assets

Total

Intangible assets attributable to with-profits funds:

In respect of acquired subsidiaries for venture fund and  

other investment purposes

Deferred acquisition costs

Total

Total

Deferred tax assets
Other non-investment and non-cash assets 
Investments of long-term business and other operations:

Investment properties
Investments in joint ventures and associates accounted  

for using the equity method

Financial investments:

Loans C3.4
Equity securities and portfolio holdings in unit trusts

  Debt securitiesC3.3
  Other investmentsnote (iv)
  Deposits

Total investments

Assets held for sale
Cash and cash equivalents 

Total assets

2013  £m

2012*  £m

Other funds and subsidiaries

Scottish 
 Amicable 
 Insurance 
 Fund 
note (iii) 

PAC with-
profits 
sub-fund
notes (i),(ii) 

Unit-
linked 
 assets 
and 
 liabilities 

Annuity 
 and other 
 long-term 
 business 

Total

31 Dec
Total

31 Dec
Total

– 

– 

– 
– 

– 

– 

– 

– 

177
6

183

183

– 

– 

– 
– 

– 

– 

1
267

82
2,744

– 
468

90

90

– 
– 

– 

90

90

– 
– 

– 

90

59
2,329

90

59
2,797

90

90

177
6

183

273

105

105

178
6

184

289

142
5,808

183
5,448

456

8,804

645

1,543

2,188

11,448

10,528

– 

383

– 

66

66

449

259

96
2,060
3,340
315
694

2,728
21,767
44,715
3,986
8,488

– 
15,917
7,171
15
764

1,349
1
26,788
287
1,306

1,349
15,918
33,959
302
2,070

4,173
39,745
82,014
4,603
11,252

4,303
36,281
84,008
4,256
11,131

6,961

90,871

24,512

31,340

55,852 153,684 150,766

– 
196

– 
1,364

– 
650

– 
376

– 
1,026

– 
2,586

98
2,668

7,425

95,244

25,630

34,194

59,824 162,493 159,452

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
 
182

C2:  Analysis of segment position by business type continued

2013  £m

2012*  £m

Other funds and subsidiaries

Scottish 
 Amicable 
 Insurance 
 Fund 
note (iii) 

PAC with-
profits 
sub-fund
notes (i),(ii) 

Unit-
linked 
 assets 
and 
 liabilities 

Annuity 
 and other 
 long-term 
 business 

Total

31 Dec
Total

31 Dec
Total

– 
– 

– 

– 
– 

– 

– 
– 

– 

2,998
– 

2,998
– 

2,998
– 

2,998

2,998

2,998

3,033
1

3,034

Equity and liabilities
Equity
Shareholders’ equity 
Non-controlling interests

Total equity

Liabilities
Policyholder liabilities and unallocated surplus of  

with-profits funds:
Contract liabilities (including amounts in respect of  

 contracts classified as investment contracts under IFRS 4)

7,112

76,741

23,652

27,127

50,779 134,632 133,912

Unallocated surplus of with-profits funds (reflecting  

 application of ‘realistic’ basis provisions for UK regulated 
with-profits funds)C4.1(d)

Total

Operational borrowings attributable to shareholder-financed 

operations

Borrowings attributable to with-profits funds
Deferred tax liabilities
Other non-insurance liabilities

Total liabilities

Total equity and liabilities

–  11,984

– 

– 

–  11,984

10,526

7,112

88,725

23,652

27,127

50,779 146,616 144,438

– 
12
53
248

– 
883
736
4,900

– 
– 
– 
1,978

74
– 
424
3,571

74
– 
424
5,549

74
895
1,213
10,697

127
968
1,185
9,700

7,425

95,244

25,630

31,196

56,826 159,495 156,418

7,425

95,244

25,630

34,194

59,824 162,493 159,452

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

 Notes
(i) 

(ii) 

The PAC with-profits sub-fund (WPSF) mainly contains with-profits business but it also contains some non-profit business (unit-linked, term assurances and 
annuities). Included in the PAC with-profits fund is £12.2 billion (2012: £13.3 billion) of non-profits annuities liabilities. The WPSF’s profits are apportioned 
90 per cent to its policyholders and 10 per cent to shareholders as surplus for distribution is determined via the annual actuarial valuation. For the purposes 
of this table and subsequent explanation, references to the WPSF also include, for convenience, the amounts attaching to the Defined Charges Participating 
Sub-fund which comprises 3.6 per cent of the total assets of the WPSF and includes the with-profits annuity business transferred to Prudential from the 
Equitable Life Assurance Society on 1 December 2007 (with assets of approximately £1.7 billion). Profits to shareholders on this with-profits annuity business 
emerge on a ‘charges less expenses’ basis and policyholders are entitled to 100 per cent of the investment earnings.
The Hong Kong branch balance is reported within the unallocated surplus of the PAC with-profits sub-fund and excludes policyholder liabilities of the Hong Kong 
branch of PAC.

(iii)  The fund is solely for the benefit of policyholders of SAIF. Shareholders have no interest in the profits of this fund although they are entitled to asset management 

fees on this business. SAIF is a separate sub-fund within the PAC long-term business fund.

(iv)  Other investments comprise:

Derivative assets†
Partnerships in investment pools and other‡

2013  £m 

2012*  £m 

 1,472 
3,131

4,603

1,349
2,907

4,256

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting 

standards described in note A2.

† After including derivative liabilities of £804 million (2012: £1,010 million), which are also included in the statement of financial position, the overall derivative 

position was a net asset of £668 million (2012: £339 million).

‡ Partnerships in investment pools and other comprise mainly investments held by the PAC with-profits fund. These investments are primarily investments 

in limited partnerships and, additionally, investments in property funds.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
183

C2.4  Asset management operations

Assets
Intangible assets:
Goodwill 
Deferred acquisition costs and other intangible assets

Total

Other non-investment and non-cash assets
Investments in joint ventures and associates accounted for 

using the equity method

Financial investments:

Loans C3.4
Equity securities and portfolio holdings in unit trusts
Debt securities C3.3
Other investments
Deposits

Total investments

Cash and cash equivalents

Total assets

Equity and liabilities
Equity
Shareholders’ equity

Total equity

Liabilities
Core structural borrowing of shareholder-financed operations
Intra-group debt represented by operational borrowings at 

Group level note (ii)

Other non-insurance liabilities note (iii)

Total liabilities

Total equity and liabilities

2013  £m

Eastspring
 Investments 

US

31 Dec 
Total

2012*  £m

31 Dec 
Total

16
2

18

198

– 

– 
– 
– 
14
32

46

56

318

134

134

– 

– 
184

184

318

61
1

62

67

58

– 
11
– 
– 
33

102

101

332

255

255

– 

– 
77

77

332

1,230
20

1,250

1,475

92

1,096
65
2,045
61
65

3,424

1,562

7,711

1,991

1,991

275

1,933
3,512

5,720

7,711

1,230
13

1,243

1,142

92

1,199
64
1,839
41
55

3,290

918

6,593

1,937

1,937

275

2,084
2,297

4,656

6,593

M&G 
note (i)

1,153
17

1,170

1,210

34

1,096
54
2,045
47
– 

3,276

1,405

7,061

1,602

1,602

275

1,933
3,251

5,459

7,061

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(i) 
(ii) 

The M&G statement of financial position includes the assets and liabilities in respect of Prudential Capital.
Intra-group debt represented by operational borrowings at Group level. 
Operational borrowings for M&G are in respect of Prudential Capital’s short-term fixed income security programme and comprise: 

Commercial paper
Medium Term Notes

Total intra-group debt represented by operational borrowings at Group level

(iii)  Other non-insurance liabilities consist primarily of intra-group balances, derivative liabilities and other creditors.

2013  £m 

2012  £m 

 1,634 
299

1,933

 1,535 
549

2,084

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
184

C3:  Assets and liabilities – Classification and Measurement 

C3.1  Group assets and liabilities – Classification 
The classification of the Group’s assets and liabilities, and its corresponding accounting carrying values reflect the requirements of IFRS. 
For financial investments the basis of valuation reflects the Group’s application of IAS 39 ’Financial Instruments: Recognition and Measurement’ 
as described further below. Where assets and liabilities have been valued at fair value or measured on a different basis but fair value is 
disclosed, the Group has followed the principles under IFRS 13 ‘Fair Value Measurement’. The basis applied is summarised below:

2013  £m

Cost/
Amortised
cost/ IFRS 4
basis value
note (i)

Total
 carrying
 value

Fair
 value,
where
applicable

At fair value 

Through
 profit
 and loss

Available- 
for-sale

–
–

–

–
–

–

–

–
–
–
–
–
–

–

–
–

–

–
–

–

–

–
–
–
–
–
–

–

 1,461 
 5,295 

 6,756 

 1,461 
 5,295 

 6,756 

177
72

249

177
 72 

 249 

 7,005 

 7,005 

 920 
 6,838 
 2,412 
 244 
 2,609 
 1,746 

 920 
 6,838 
 2,412 
 244 
 2,609 
 1,746 

 14,769 

 14,769 

 2,609 
 1,746 

 11,477 
–
 2,137 
 120,222 
 102,700 
 6,265 
–

 242,801 

 916 
–

–
–
–
–
 30,205 
–
–

 30,205 

–
809
 10,429 
–
–
–
 12,213 

 11,477 
809
 12,566 
 120,222 
 132,905 
 6,265 
 12,213 

 11,477 

 12,995 
 120,222 
 132,905 
 6,265 
 12,213 

 23,451 

 296,457 

–
–

–
 6,785 

 916 
 6,785 

 916 
 6,785 

 243,717 

 30,205 

 52,010 

 325,932 

Intangible assets attributable to shareholders:

Goodwill 
Deferred acquisition costs and other intangible assets 

Total

Intangible assets attributable to with-profits funds:

In respect of acquired subsidiaries for venture fund and  

other investment purposes

Deferred acquisition costs and other intangible assets

Total

Total intangible assets

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets 
Current tax recoverable
Accrued investment income
Other debtors

Total

Investments of long-term business and other operationsnote (ii):

Investment properties
Investments accounted for using the equity method
Loansnote (iv)
Equity securities and portfolio holdings in unit trusts
Debt securitiesnote (v)
Other investmentsnote (vi)
Deposits 

Total investments

Assets held for sale
Cash and cash equivalents 

Total assets

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
185

2013  £m

Cost/
Amortised
cost/ IFRS 4
basis value
note (i)

Total
 carrying
 value

Fair
 value,
where
applicable

At fair value 

Through
 profit
 and loss

Available- 
for-sale

Liabilities
Policyholder liabilities and unallocated surplus of with-profits 

funds:
Insurance contract liabilities
Investment contract liabilities with discretionary  
  participation featuresnote (iii)
Investment contract liabilities without discretionary  
  participation features
Unallocated surplus of with-profits funds

Total 

Core structural borrowings of shareholder-financed operations: 

Other borrowings:
  Operational borrowings attributable to  

shareholder-financed operations

  Borrowings attributable to with-profits operations

Other non-insurance liabilities:
  Obligations under funding, securities lending and sale  

and repurchase agreements

  Net asset value attributable to unit holders of  

consolidated unit trusts and similar funds

  Deferred tax liabilities
  Current tax liabilities
  Accruals and deferred income
  Other creditors
Provisions 

  Derivative liabilities
  Other liabilities

Total

Liabilities held for sale

Total liabilities

–

–

 17,736 
–

 17,736 

–

–
 18 

–

 5,278 
–
–
–
 263 
–
 1,689 
 2,051 

 9,281 

 868 

 27,903 

–

–

–
–

–

–

–
–

–

–
–
–
–
–
–
–
–

–

–

–

 218,185 

 218,185 

 35,592 

 35,592 

 2,440 
 12,061 

 20,176 
 12,061 

 268,278 

 286,014 

 20,177 

 4,636 

 4,636 

 5,066 

 2,152 
 877 

 2,152 
 895 

 2,152 
 909 

 2,074 

 2,074 

 2,085 

–
 3,778 
 395 
 824 
 3,044 
 635 
–
 1,685 

 5,278 
 3,778 
 395 
 824 
 3,307 
 635 
 1,689 
 3,736 

 5,278 

 3,307 

 1,689 
 3,736 

 12,435 

 21,716 

–

 868 

 868

 288,378 

 316,281 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
 
 
 
 
186

C3:  Assets and liabilities – Classification and Measurement continued

2012*  £m

Cost/
Amortised
cost/ IFRS 4
basis value
note (i)

Total
 carrying
 value

Fair
 value,
where
applicable

At fair value 

Through
 profit
 and loss

Available- 
for-sale

Intangible assets attributable to shareholders:

Goodwill 
Deferred acquisition costs and other intangible assets 

Total

Intangible assets attributable to with-profits funds:

In respect of acquired subsidiaries for venture fund and  

other investment purposes

Deferred acquisition costs and other intangible assets

Total

Total intangible assets

Other non-investment and non-cash assets:

Property, plant and equipment
Reinsurers’ share of insurance contract liabilities
Deferred tax assets 
Current tax recoverable
Accrued investment income
Other debtors

Total

Investments of long-term business and other operationsnote (ii):

Investment properties
Investments accounted for using the equity method
Loansnote (iv)
Equity securities and portfolio holdings in unit trusts
Debt securitiesnote (v)
Other investmentsnote (vi)
Deposits 

Total investments

Assets held for sale
Cash and cash equivalents 

Total assets

–
–

–

–
–

–

–

–
–
–
–
–
–

–

–
–

–

–
–

–

–

–
–
–
–
–
–

–

 10,554 
–
 2,068 
 98,626 
 106,082 
 7,547 
–

 224,877 

 98 
–

–
–
–
–
 32,825 
–
–

 32,825 

–
–

 1,469 
 4,177 

 5,646 

 178 
 78 

 256 

 1,469 
 4,177 

 5,646 

 178 
 78 

 256 

 5,902 

 5,902 

 754 
 6,854 
 2,306 
 248 
 2,771 
 1,325 

 754 
 6,854 
 2,306 
 248 
 2,771 
 1,325 

 14,258 

 14,258 

–
 635 
 10,675 
–
–
–
 12,248 

 23,558 

–
 6,126 

 10,554 
 635 
 12,743 
 98,626 
 138,907 
 7,547 
 12,248 

 281,260 

 98 
 6,126 

 224,975 

 32,825 

 49,844 

 307,644 

 2,771 
 1,325 

 10,554 

 13,255 
 98,626 
 138,907 
 7,547 
 12,248 

 98 
 6,126 

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
187

2012*  £m

Cost/
Amortised
cost/ IFRS 4
basis value
note (i)

Total
 carrying
 value

Fair
 value,
where
applicable

At fair value 

Through
 profit
 and loss

Available- 
for-sale

Liabilities
Policyholder liabilities and unallocated surplus of with-profits 

funds:
Insurance contract liabilities
Investment contract liabilities with discretionary  
  participation featuresnote (iii)
Investment contract liabilities without discretionary  
  participation features
Unallocated surplus of with-profits funds

Total 

Core structural borrowings of shareholder-financed operations: 

Other borrowings:
  Operational borrowings attributable to  

shareholder-financed operations

  Borrowings attributable to with-profits operations

Other non-insurance liabilities:
  Obligations under funding, securities lending and sale  

and repurchase agreements

  Net asset value attributable to unit holders of  

consolidated unit trusts and similar funds

  Deferred tax liabilities
  Current tax liabilities
  Accruals and deferred income
  Other creditors
Provisions 

  Derivative liabilities
  Other liabilities

Total

Total liabilities

–

–

 16,309 
–

 16,309 

–

–
 40 

–

 5,145 
–
–
–
 259 
–
 2,832 
 2,021 

 10,257 

 26,606 

–

–

–
–

–

–

–
–

–

–
–
–
–
–
–
–
–

–

–

 205,484 

 205,484 

 33,812 

 33,812 

 2,069 
 10,589 

 18,378 
 10,589 

 251,954 

 268,263 

 18,419 

 3,554 

 3,554 

 4,133 

 2,245 
 928 

 2,245 
 968 

 2,245 
 977 

 2,381 

 2,381 

 2,400 

–
 3,964 
 443 
 751 
 2,442 
 591 
–
 1,421 

 5,145 
 3,964 
 443 
 751 
 2,701 
 591 
 2,832 
 3,442 

 5,145 

 2,701 

 2,832 
 3,442 

 11,993 

 22,250 

 270,674 

 297,280 

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(i) 

Assets carried at cost or amortised cost are subject to impairment testing where appropriate under IFRS requirements. This category also includes assets which 
are valued by reference to specific IFRS standards such as reinsurers’ share of insurance contract liabilities, deferred tax assets and investments accounted for 
under the equity method. 

(ii)  Realised gains and losses on the Group’s investments for 2013 recognised in the income statement amounted to a net gain of £2.5 billion (2012: £6.8 billion).
(iii)   The carrying value of investment contracts with discretionary participation features is on IFRS 4 basis. It is impractical to determine the fair value of these 

contracts due to the lack of a reliable basis to measure participation features.

(iv)  Loans and receivables are reported net of allowance for loan losses of £62 million (2012: £83 million).
(v)  As at 31 December 2013 £495 million (2012: £525 million) of convertible bonds were included in debt securities and £1,078 million (2012: £673 million) were 

included in borrowings.

(vi)  See note C3.5(b) for details of the derivative assets included. The balance also contains the PAC with-profits fund’s participation in various investment funds 

and limited liability property partnerships.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
 
 
 
188

C3:  Assets and liabilities – Classification and Measurement continued

C3.2  Group assets and liabilities – Measurement
The section provides detail of the designation and valuation of the Group’s financial assets and liabilities shown under the following 
categories:

a  Determination of fair value
The fair values of the assets and liabilities of the Group have been determined on the following bases. 

The fair values of the financial instruments for which fair valuation is required under IFRS are determined by the use of current market 
bid prices for exchange-quoted investments, or by using quotations from independent third-parties, such as brokers and pricing services 
or by using appropriate valuation techniques.

The estimated fair value of derivative financial instruments reflects the estimated amount the Group would receive or pay in an arm’s 

length transaction. This amount is determined using quoted prices if exchange listed, quotations from independent third parties or 
valued internally using standard market practices. 

The loans and receivables have been shown net of provisions for impairment. The fair value of loans has been estimated from 

discounted cash flows expected to be received. The rate of discount used was the market rate of interest where applicable.

The fair value of investment properties is based on market values as assessed by professionally qualified external valuers or by 

the Group’s qualified surveyors. 

The fair value of the subordinated and senior debt issued by the parent company is determined using the quoted prices from 

independent third parties.

The fair value of financial liabilities (other than derivative financial instruments) is determined using discounted cash flows of the 

amounts expected to be paid.

b  Fair value measurement hierarchy of Group assets and liabilities
Assets and liabilities carried at fair value on the statement of financial position
The table below shows the assets and liabilities carried at fair value analysed by level of the IFRS 13 ‘Fair Value Measurement’ defined fair 
value hierarchy. This hierarchy is based on the inputs to the fair value measurement and reflects the lowest level input that is significant to 
that measurement. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued189

Financial instruments at fair value

Analysis of financial investments, net of derivative liabilities by 

business type

With-profits 
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other financial liabilities held at fair value

Group total
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Investment contracts liabilities without discretionary participation features 

held at fair value

Borrowings attributable to the with-profits funds held at fair value
Net asset value attributable to unit holders of consolidated unit trusts and 

similar funds

Other financial liabilities held at fair value

Total financial instruments at fair value
Percentage of total

31 Dec 2013  £m

Level 1

Level 2

Level 3

Total

Quoted 
prices
(unadjusted)
 in active 
markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

25,087
14,547
169
(32)

39,771
44%

90,645
3,573
6
(1)

94,223
94%

– 
841
13,428
– 
– 

14,269
21%

2,709
42,759
1,191
(517)

46,142
52%

191
6,048
30
(3)

6,266
6%

250
100
51,880
1,111
(935)

52,406
75%

– 
116,573
31,548
175
(33)

250
3,000
100,687
2,332
(1,455)

148,263

104,814

569
485
2,949
– 

4,003
4%

36
1
– 
– 

37
0%

1,887
44
184
809
(201)

2,723
4%

1,887
649
670
3,758
(201)

6,763

28,365
57,791
4,309
(549)

89,916
100%

90,872
9,622
36
(4)

100,526
100%

2,137
985
65,492
1,920
(1,136)

69,398
100%

2,137
120,222
132,905
6,265
(1,689)

259,840

– 
– 

(17,736)
(18)

– 
– 

(17,736)
(18)

(3,703)
– 

144,560
61%

(248)
(263)

86,549
37%

(1,327)
(2,051)

3,385
2%

(5,278)
(2,314)

234,494
100%

In addition to the financial instruments shown above, the assets and liabilities held for sale on the consolidated statement of financial 
position at 31 December 2013 in respect of Japan life business included a net financial instruments balance of £934 million, primarily 
for equity securities and debt securities. Of this amount, £905 million has been classified as level 1 and £29 million as level 2.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013190

C3:  Assets and liabilities – Classification and Measurement continued

Analysis of financial investments, net of derivative liabilities by 

business type

With-profits 
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities 
Percentage of total

Unit-linked and variable annuity separate account
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Non-linked shareholder-backed
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Percentage of total

Group total analysis, including other financial liabilities held at fair value

Group total
Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments (including derivative assets)
Derivative liabilities

Total financial investments, net of derivative liabilities
Investment contracts liabilities without discretionary participation features 

held at fair value

Borrowings attributable to the with-profits fund held at fair value
Net asset value attributable to unit holders of consolidated unit trusts and 

similar funds

Other financial liabilities held at fair value

Total financial instruments at fair value
Percentage of total

31 Dec 2012*  £m

Level 1

Level 2

Level 3

Total

Quoted 
prices
(unadjusted)
 in active 
markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

22,057
16,056
108
(61)

38,160
42%

72,488
3,660
26
– 

76,174
93%

– 
827
13,357
24
(16)

14,192
20%

2,496
45,550
1,743
(1,075)

48,714
54%

183
5,409
10
(1)

5,601
7%

226
7
54,146
2,301
(1,484)

55,196
76%

– 
95,372
33,073
158
(77)

226
2,686
105,105
4,054
(2,560)

128,526

109,511

– 
– 

(16,309)
(40)

(3,653)
– 

124,873
57%

(268)
(259)

92,635
42%

480
542
2,574
– 

3,596
4%

39
2
– 
– 

41
0%

1,842
49
185
761
(195)

2,642
4%

1,842
568
729
3,335
(195)

6,279

– 
– 

(1,224)
(2,021)

3,034
1%

25,033
62,148
4,425
(1,136)

90,470
100%

72,710
9,071
36
(1)

81,816
100%

2,068
883
67,688
3,086
(1,695)

72,030
100%

2,068
98,626
138,907
7,547
(2,832)

244,316

(16,309)
(40)

(5,145)
(2,280)

220,542
100%

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
191

Investment properties at fair value

Group total

Investment properties 

31 Dec 2013  £m

Level 1

Level 2

Level 3

Total

Quoted 
prices
(unadjusted)
 in active 
markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

–

–

 11,477 

 11,477 

Assets and liabilities at amortised cost for which fair value is disclosed 
The table below shows the assets and liabilities carried at amortised cost on the statement of financial position but for which fair value is 
disclosed in the financial statements. The assets and liabilities that are carried at amortised cost but where the carrying value approximates 
the fair value, are excluded from the analysis below.

Assets
Loans

Liabilities
Investment contract liabilities without discretionary participation features
Core structural borrowings of shareholder-financed operations
Operational borrowings attributable to shareholder-financed operations
Borrowings attributable to the with-profits funds
Obligations under funding, securities lending and sale and repurchase 

agreements

31 Dec 2013  £m

Level 1

Level 2

Level 3

Total

Quoted 
prices
(unadjusted)
 in active 
markets

Valuation 
based on 
significant 
observable
market inputs

Valuation 
based on 
significant 
unobservable 
market inputs

–

– 
– 
– 
– 

– 

 3,778 

 7,080 

 10,858 

– 
(4,878)
(2,010)
(798)

(2,441)
(188)
(142)
(93)

(2,441)
(5,066)
(2,152)
(891)

(1,589)

(496)

(2,085)

The fair value of the assets and liabilities in the table above, with the exception of the subordinated and senior debt issued by the parent 
company, has been estimated from the discounted cash flows expected to be received or paid. Where appropriate, the observable 
market interest rate has been used and the assets and liabilities are classified within level 2. Otherwise, they are included as level 3 assets 
or liabilities. 

The fair value included for the subordinated and senior debt issued by the parent company is determined using the quoted prices 

from independent third parties. 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013192

C3:  Assets and liabilities – Classification and Measurement continued

c  Valuation approach for level 2 fair valued assets and liabilities
A significant proportion of the Group’s level 2 assets are corporate bonds, structured securities and other non-national government 
debt securities. These assets, in line with market practice, are generally valued using independent pricing services or third-party broker 
quotes. These valuations are determined using independent external quotations from multiple sources and are subject to a number of 
monitoring controls, such as monthly price variances, stale price reviews and variance analysis on prices achieved on subsequent trades.
Pricing services, where available, are used to obtain the third-party broker quotes. Where pricing services providers are used, a single 

valuation is obtained and applied.

When prices are not available from pricing services, quotes are sourced directly from brokers. Prudential seeks to obtain a number 
of quotes from different brokers so as to obtain the most comprehensive information available on their executability. Where quotes are 
sourced directly from brokers, the price used in the valuation is normally selected from one of the quotes based on a number of factors, 
including the timeliness and regularity of the quotes and the accuracy of the quotes considering the spreads provided. The selected 
quote is the one which best represents an executable quote for the security at the measurement date.

Generally, no adjustment is made to the prices obtained from independent third parties. Adjustment is made in only limited circumstances, 

where it is determined that the third-party valuations obtained do not reflect fair value (eg either because the value is stale and/or the 
values are extremely diverse in range). These are usually securities which are distressed or that could be subject to a debt restructure or 
where reliable market prices are no longer available due to an inactive market or market dislocation. In these instances, prices are derived 
using internal valuation techniques including those as described above in this note with the objective of arriving at a fair value measurement 
which reflects the price at which an orderly transaction would take place between market participants on the measurement date. The 
techniques used require a number of assumptions relating to variables such as credit risk and interest rates. Examples of such variables 
include an average credit spread based on the corporate bond universe and the relevant duration of the asset being valued. Prudential 
determines the input assumptions based on the best available information at the measurement dates. Securities valued in such manner 
are classified as level 3 where these significant inputs are not based on observable market data.

Of the total level 2 debt securities of £100,687 million at 31 December 2013 (2012: £105,105 million), £8,556 million are valued 
internally (2012: £8,248 million). The majority of such securities are valued using matrix pricing, which is based on assessing the credit 
quality of the underlying borrower to derive a suitable discount rate relative to government securities of a comparable duration. Under 
matrix pricing, the debt securities are priced taking the credit spreads on comparable quoted public debt securities and applying these 
to the equivalent debt instruments factoring in a specified liquidity premium. The majority of the parameters used in this valuation 
technique are readily observable in the market and, therefore, are not subject to interpretation.

d  Fair value measurements for level 3 fair valued assets and liabilities
Reconciliation of movements in level 3 assets and liabilities measured at fair value 
The following table reconciles the value of level 3 fair valued assets and liabilities at 1 January 2013 to that presented at 31 December 2013. 

Total investment return recorded in the income statement represents interest and dividend income, realised gains and losses, 

unrealised gains and losses on the assets classified at fair value through profit and loss and foreign exchange movements on an individual 
entity’s overseas investments.

Total gains and losses recorded in other comprehensive income includes unrealised gains and losses on debt securities held as 
available-for-sale within Jackson and foreign exchange movements arising from the retranslation of the Group’s overseas subsidiaries 
and branches.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
193

Financial instruments at fair value

£m

Total
gains/
losses
recorded
in other
compre-
hensive
income

Total
gains/
losses in
income
statement

At
 1 Jan

Acqui-
sition
 of
 REALIC

in 2012 Purchases

Sales

Settled

Issued

Reclassi-
fication
 of Japan 
life
 as held
 for sale

Transfers
 into
 level 3

Transfers
 out of 
level 3

At
 31 Dec

1,842

4

(37)

– 

–

–

(66)

144

–

–

–

1,887

568
729

50
60

3,335
(195)

426
(6)

(3)
(4)

(1)
–

6,279

534

(45)

(1,224)
(2,021)

(57)
3

(1)
41

3,034

480

(5)

–
–

–
–

–

–
–

–

26
16

80
–

(73)
(146)

(215)
–

–
(1)

–
–

–
–

81
–

–
(28)

–
–

84
92

52
–

(3)
(48)

649
670

–
–

3,758
(201)

122

(434)

(67)

225

(28)

228

(51) 6,763

–
–

2
–

94
144

(141)
(218)

–
–

–
–

– (1,327)
– (2,051)

122

(432)

171

(134)

(28)

228

(51) 3,385

–

(46)

(42)

1,858

–

–

(12)

84

375
859

49
65

3,277
(218)

250
13

44
(3)

(61)
–

–
–

–
–

255
260

482
–

(98)
(228)

–
(73)

(613)
–

–
–

–
–

–
–

4,293

331

(62)

1,858

997

(939)

(85)

84

(911)
– 

(20)
41

(47)
46

–
(2,075)

(153)
– 

–
– 

–
73

(93)
(106)

3,382

352

(63)

(217)

844

(939)

(12)

(115)

–

–
–

–
–

–

–
–

–

–

6
18

–
–

–

1,842

(63)
(169)

568
729

–
10

3,335
(195)

24

(222)

6,279

– 
– 

– 
– 

(1,224)
(2,021)

24

(222)

3,034

10,554

441

(15)

–  1,110

(613)

– 

– 

– 

– 

–  11,477

2013
Loans
Equity securities and 
portfolio holdings 
in unit trusts
Debt securities
Other investments 

(including derivative 
assets)

Derivative liabilities

Total financial 

investments, net of 
derivative liabilities

Net asset value 

attributable to 
unit holders of 
consolidated unit 
trusts and similar 
funds

Other financial liabilities

Total financial 

instruments at 
fair value

2012
Loans
Equity securities and 
portfolio holdings 
in unit trusts
Debt securities
Other investments 

(including derivative 
assets)

Derivative liabilities

Total financial 

investments, net of 
derivative liabilities

Net asset value 

attributable to 
unit holders of 
consolidated unit 
trusts and similar 
funds

Other financial liabilities

Total financial 

instruments at 
fair value

Other assets 

at fair value

2013
Investment properties

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013194

C3:  Assets and liabilities – Classification and Measurement continued

Of the total net gains and losses in the income statement of £480 million (2012: £419 million), £415 million (2012: £126 million) relates 
to net unrealised gains relating to financial instruments still held at the end of the period, which can be analysed as follows:

Equity securities
Debt securities
Other investments 
Derivative liabilities
Net asset value attributable to unit holders of consolidated unit trusts and similar funds
Other financial liabilities

Total

2013  £m

2012  £m

46
30
397
(8)
(57)
7

415

27
51
48
– 
– 

126

Valuation approach for level 3 fair valued assets and liabilities
Financial instruments at fair value
Investments valued using valuation techniques include financial investments which by their nature do not have an externally quoted 
price based on regular trades, and financial investments for which markets are no longer active as a result of market conditions eg market 
illiquidity. The valuation techniques used include comparison to recent arm’s length transactions, reference to other instruments that are 
substantially the same, discounted cash flow analysis, option adjusted spread models and, if applicable, enterprise valuation. These 
techniques may include a number of assumptions relating to variables such as credit risk and interest rates. Changes in assumptions 
relating to these variables could positively or negatively impact the reported fair value of these instruments. When determining the 
inputs into the valuation techniques used priority is given to publicly available prices from independent sources when available, but 
overall the source of pricing is chosen with the objective of arriving at a fair value measurement which reflects the price at which an 
orderly transaction would take place between market participants on the measurement date.

The fair value estimates are made at a specific point in time, based upon available market information and judgments about the 

financial instruments, including estimates of the timing and amount of expected future cash flows and the credit standing of counterparties. 
Such estimates do not reflect any premium or discount that could result from offering for sale at one time the Group’s entire holdings of a 
particular financial instrument, nor do they consider the tax impact of the realisation of unrealised gains or losses from selling the financial 
instrument being fair valued. In some cases the disclosed value cannot be realised in immediate settlement of the financial instrument. 
In accordance with the Group’s risk management framework, the estimated fair value of derivative financial instruments valued 

internally using standard market practices are subject to assessment against external counterparties’ valuations.

At 31 December 2013 the Group held £3,385 million (2012: £3,034 million), 2 per cent of the total fair valued financial assets net of 

fair valued financial liabilities (2012: 1 per cent), within level 3. 

Included within these amounts were loans of £1,887 million at 31 December 2013 (2012: £1,842 million), measured at the loan 

outstanding balance, attached to REALIC acquired in 2012 and held to back the liabilities for funds withheld under reinsurance 
arrangements. The funds withheld liability of £2,051 million at 31 December 2013 (2012: £2,021 million) was also classified within level 3, 
accounted for on a fair value basis being equivalent to the carrying value of the underlying assets. 

Excluding the loans and funds withheld liability under REALIC’s reinsurance arrangements as described above, which amounted to 
a net liability of £(164) million (2012: £(179) million), the level 3 fair valued financial assets net of financial liabilities were £3,549 million 
(2012: £3,213 million). Of this amount, a net liability of £(304) million (2012: net liability of £(213) million) were internally valued, 
representing 0.1 per cent of the total fair valued financial assets net of financial liabilities (2012: 0.1 per cent). Internal valuations are 
inherently more subjective than external valuations. Included within these internally valued net liabilities were:

(a)  Debt securities of £118 million (2012: £75 million), which were either valued on a discounted cash flow method with an internally 

developed discount rate or on external prices adjusted to reflect the specific known conditions relating to these securities 
(eg distressed securities or securities which were being restructured). 

(b)  Private equity and venture investments of £878 million (2012: £904 million) which were valued internally based on management 

information available for these investments. These investments were principally held by consolidated investment funds which are 
managed on behalf of third parties. 

(c)  Liabilities of £(1,301) million (2012: £(1,199) million) for the net asset value attributable to external unit holders respect of the 

consolidated investment funds, which are non-recourse to the Group. These liabilities are valued by reference to the underlying assets.

(d)  Other sundry individual financial investments of £1 million (2012: £7 million). 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
195

Of the internally valued net liability referred to above of £(304) million (2012: net liability of £(213) million):

(e)  A net liability of £(380) million (2012: net liability of £(240) million) was held by the Group’s participating funds and therefore 

shareholders’ profit and equity are not impacted by movements in the valuation of these financial instruments. 

(f)   A net asset of £nil (2012: £3 million) was held by the Group’s unit-linked funds for which the investment return is wholly attributable 

to policyholders. 

(g)  A net asset of £76 million (2012: £24 million) was held to support non-linked shareholder-backed business. If the value of all the level 3 
instruments held to support non-linked shareholder-backed business valued internally was varied downwards by 10 per cent, the 
change in valuation would be £8 million (2012: £2 million), which would reduce shareholders’ equity by this amount before tax. Of this 
amount, a decrease of £6 million (2012: an increase of £1 million) would pass through the income statement substantially as part of 
short-term fluctuations in investment returns outside of operating profit and a £2 million decrease (2012: a £3 million decrease) would 
be included as part of other comprehensive income, being unrealised movements on assets classified as available-for-sale. 

Other assets at fair value – Investment properties
The investment properties of the Group are principally held by the UK insurance operations which are externally valued by professionally 
qualified external valuers using the Royal Institution of Chartered Surveyors (RICS) valuation standards. An ‘income capitalisation’ 
technique is predominantly applied for these properties. This technique calculates the value through the yield and rental value depending 
on factors such as the lease length, building quality, covenant and location. The variables used are compared to recent transactions with 
similar features to those of the Group’s investment properties. As the comparisons are not with properties which are virtually identical 
to Group’s investment properties, adjustments are made by the valuers where appropriate to the variables used. Changes in assumptions 
relating to these variables could positively or negatively impact the reported fair value of the properties. 

e  Transfers into and transfers out of levels 
The Group’s policy is to recognise transfers into and transfers out of levels as of the end of each half year reporting period except for 
material transfers which are recognised as of the date of the event or change in circumstances that caused the transfer. 

During 2013, the transfers between levels within the Group’s portfolio were primarily transfers from level 1 to 2 of £471 million and 
transfers from level 2 to level 1 of £260 million. These transfers which relate to equity securities and debt securities arose to reflect the 
change in the observability of the inputs used in valuing these securities.

In addition, the transfers into and out of level 3 in 2013 were £228 million and £(51) million, respectively. These transfers were between 

levels 3 and 2 and primarily for equity securities and debt securities.

f  Valuation processes applied by the Group 
The Group’s valuation policies, procedures and analyses for instruments categorised as level 3 are overseen by Business Unit committees 
as part of the Group’s wider financial reporting governance processes. The procedures undertaken include approval of valuation 
methodologies, verification processes, and resolution of significant or complex valuation issues. In undertaking these activities the Group 
makes use of the extensive expertise of its asset management functions.

C3.3  Debt securities 
This note provides analysis of the Group’s debt securities, including asset-backed securities and sovereign debt securities, by segment.
Debt securities are carried at fair value. The amounts included in the statement of financial position are analysed as follows, with 

further information relating to the credit quality of the Group’s debt securities at 31 December 2013 provided in the notes below.

Insurance operations:

Asianote (a)
USnote (b)
UKnote (c)

Asset management operations

Total

2013  £m

2012*  £m

18,554
30,292
82,014
2,045

20,067
32,993
84,008
1,839

132,905

138,907

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

In the tables below, with the exception of some mortgage-backed securities, Standard & Poor’s (S&P) ratings have been used where 
available. For securities where S&P ratings are not immediately available, those produced by Moody’s and then Fitch have been used 
as an alternative. 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013196

C3:  Assets and liabilities – Classification and Measurement continued

a  Asia insurance operations

2013  £m 

2012*  £m

With-profits 
 business

Unit-linked 
assets

Other 
business

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Fitch
Other

Total debt securities

489
2,584
1,710
1,349
351

6,483

1,076
128
104
238
30

1,576

415
1,262

9,736

13
432
257
516
238

1,456

218
31
22
207
13

491

131
373

222
1,717
929
852
844

4,564

434
17
51
127
33

662

182
959

Total

724
4,733
2,896
2,717

1,433

12,503

1,728
176
177
572
76

2,729

728
2,594

Total

785
5,523
3,272
1,906
3,132

14,618

1,389
271
147
375
112

2,294

533
2,622

2,451

6,367

18,554

20,067

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

In addition to the debt securities shown above, the assets held for sale on the consolidated statement of financial position at 
31 December 2013 in respect of Japan life business included a debt securities balance of £387 million. Of this amount, £356 million 
were rated as AA+ to AA- and £29 million were rated A+ to A-. 

The following table analyses debt securities of ’Other business’ which are not externally rated by S&P, Moody’s or Fitch.

Government bonds
Corporate bonds rated as investment grade by local external ratings agencies
Structured deposits issued by banks which are rated, but specific deposits are not
Other

2013  £m

2012*  £m

387
491
1
80

959

58
428
–
123

609

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

b  US insurance operations
i  Overview

Corporate and government security and commercial loans:

Government
Publicly traded and SEC Rule 144A securities*
Non-SEC Rule 144A securities

Total

Residential mortgage-backed securities (RMBS)
Commercial mortgage-backed securities (CMBS)
Other debt securities
Total US debt securities†

2013  £m

2012  £m

3,330
18,875
3,395

25,600
1,760
2,339
593

30,292

4,126
19,699
3,542

27,367
2,400
2,639
587

32,993

*  A 1990 SEC rule that facilitates the resale of privately placed securities under Rule 144A that are without SEC registration to qualified institutional investors. 

The rule was designed to develop a more liquid and efficient institutional resale market for unregistered securities.

† Debt securities for US operations included in the statement of financial position comprise:

Available-for-sale
Securities held at fair value through profit and loss to back liabilities for funds withheld under reinsurance arrangement

2013  £m

2012  £m

30,205
87

30,292

32,825
168

32,993

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
197

ii  Valuation basis, presentation of gains and losses and securities in an unrealised loss position
Under IAS 39, unless categorised as ‘held to maturity’ or ‘loans and receivables’ debt securities are required to be fair valued. Where 
available, quoted market prices are used. However, where securities do not have an externally quoted price based on regular trades 
or where markets for the securities are no longer active as a result of market conditions, IAS 39 requires that valuation techniques be 
applied. IFRS 13 requires classification of the fair values applied by the Group into a three level hierarchy. At 31 December 2013, 
0.1 per cent of Jackson’s debt securities were classified as level 3 (31 December 2012: 0.1 per cent) comprising of fair values where there 
are significant inputs which are not based on observable market data.

Except for certain assets covering liabilities that are measured at fair value, the debt securities of the US insurance operations are 
classified as ‘available-for-sale’. Unless impaired, fair value movements are recognised in other comprehensive income. Realised gains 
and losses, including impairments, recorded in the income statement are as shown in note B1.2 of this report.

Movements in unrealised gains and losses
There was a movement in the statement of financial position value for debt securities classified as available-for-sale from a net unrealised 
gain of £2,807 million to a net unrealised gain of £781 million as analysed in the table below. This decrease reflects the effects of rising 
long-term interest rates. 

Assets fair valued at below book value

Book value*
Unrealised (loss) gain

Fair value (as included in statement of financial position)

Assets fair valued at or above book value

Book value*
Unrealised gain (loss)

Fair value (as included in statement of financial position)

Total

Book value*
Net unrealised gain (loss) 

Fair value (as included in statement of financial position)

*  Book value represents cost/amortised cost of the debt securities.
† Translated at the average rate of US$1.5646: £1.00.

2013  £m

2012  £m

Changes in 
unrealised 
 appreciation†

Foreign 
 exchange 
 translation 

Reflected as part of 
movement in Other 
comprehensive income

(714)

43

(1,375)

20

(2,089)

63

10,825
(849)

9,976

18,599
1,630

20,229

29,424
781

30,205

4,551
(178)

4,373

25,467
2,985

28,452

30,018
2,807

32,825

Debt securities classified as available-for-sale in an unrealised loss position
(a)  Fair value of securities as a percentage of book value
The following table shows the fair value of the debt securities in a gross unrealised loss position for various percentages of book value:

Between 90% and 100%
Between 80% and 90%
Below 80% 

Total

(b)  Unrealised losses by maturity of security

1 year to 5 years
5 years to 10 years
More than 10 years
Mortgage-backed and other debt securities

Total

2013  £m

2012  £m

Fair value

Unrealised 
loss

Fair value

Unrealised 
loss

7,624
1,780
572

9,976

(310)
(331)
(208)

(849)

4,214
85
74

4,373

(112)
(13)
(53)

(178)

2013  £m

2012  £m

(5)
(224)
(558)
(62)

(849)

(1)
(9)
(91)
(77)

(178)

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013198

C3:  Assets and liabilities – Classification and Measurement continued

 (c)  Age analysis of unrealised losses for the periods indicated
The following table shows the age analysis of all the unrealised losses in the portfolio by reference to the length of time the securities have 
been in an unrealised loss position:

Less than 6 months
6 months to 1 year
1 year to 2 years
2 years to 3 years
More than 3 years

Total

Non-
investment
 grade

2013  £m

Investment
 grade

(2)
(12)
(2)
(1)
(13)

(30)

(52)
(329)
(423)
–
(15)

(819)

Non-
investment
 grade

2012  £m

Investment
 grade

(5)
(1)
(2)
(1)
(31)

(40)

(101)
(1)
–
–
(36)

(138)

Total

(54)
(341)
(425)
(1)
(28)

(849)

Total

(106)
(2)
(2)
(1)
(67)

(178)

(d)  Securities whose fair values were below 80 per cent of the book value
£208 million of the £849 million of gross unrealised losses as shown in the table (a) above at 31 December 2013 (31 December 2012: 
£53 million of the £178 million of gross unrealised losses) related to securities whose fair values were below 80 per cent of the book value. 
The analysis of the £208 million (31 December 2012: £53 million), by category of debt securities and by age analysis indicating the length 
of time for which their fair value was below 80 per cent of the book value, is as follows:

Category analysis

Residential mortgage-backed securities:

Prime (including agency)
Sub-prime

Commercial mortgage-backed securities
Other asset-backed securities

Total structured securities
Government bonds
Corporates

Total

2013  £m

2012  £m

Fair value

Unrealised 
loss

Fair value

Unrealised 
loss

–
4

4
16
9

29
521
22

572

–
(1)

(1)
(6)
(6)

(13)
(188)
(7)

(208)

5
18

23
10
41

74
–
–

74

(2)
(8)

(10)
(23)
(20)

(53)
–
–

(53)

The following table shows the age analysis as at 31 December 2013, of the securities whose fair values were below 80 per cent of the 
book value:

Age analysis

Less than 3 months
3 months to 6 months
More than 6 months

2013  £m

2012  £m

Fair value

Unrealised 
loss

Fair value

Unrealised 
loss

93
418
61

572

(24)
(159)
(25)

(208)

7
–
67

74

(2)
–
(51)

(53)

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued199

iii  Ratings
The following table summarises the securities detailed above by rating using S&P, Moody’s, Fitch and implicit ratings of mortgage-backed 
securities based on National Association of Insurance Commissioners (NAIC) valuations:

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Implicit ratings of MBS based on NAIC* valuations (see below)

NAIC 1
NAIC 2
NAIC 3-6

Fitch
Other†

Total debt securities

2013  £m

2012  £m

 132 
 5,252 
 7,728 
 9,762 
 941 

23,815

65
13
65
70
10

223

2,774
179
87

3,040

159
3,055

 187 
 6,343 
 7,728 
 10,230 
 1,173 

25,661

55
18
21
56
13

163

2,934
207
321

3,462

184
3,523

30,292

32,993

*  The Securities Valuation Office of the NAIC classifies debt securities into six quality categories ranging from Class 1 (the highest) to Class 6 (the lowest). 

Performing securities are designated as Classes 1 to 5 and securities in or near default are designated Class 6.

† The amounts within ‘Other’ which are not rated by S&P, Moody’s nor Fitch, nor are MBS securities using the revised regulatory ratings, have the following 

NAIC classifications:

NAIC 1
NAIC 2
NAIC 3-6

2013  £m 

2012  £m 

1,165
1,836
54

3,055

1,453
2,022
48

3,523

For some mortgage-backed securities within Jackson, the table above includes these securities using the regulatory ratings detail issued by the NAIC. These 
regulatory ratings levels were established by external third parties (PIMCO for residential mortgage-backed securities and BlackRock Solutions for commercial 
mortgage-backed securities).

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013200

C3:  Assets and liabilities – Classification and Measurement continued

c  UK insurance operations

2013  £m

Other funds and subsidiaries

UK insurance operations

S&P – AAA
S&P – AA+ to AA-
S&P – A+ to A-
S&P – BBB+ to BBB-
S&P – Other

Moody’s – Aaa
Moody’s – Aa1 to Aa3
Moody’s – A1 to A3
Moody’s – Baa1 to Baa3
Moody’s – Other

Fitch
Other

Scottish 
 Amicable 
 Insurance 
 Fund 

PAC 
with-profits 
fund

Unit-linked 
 assets

367
502
825
819
214

2,727

93
105
49
41
10

298

18
297

4,403
5,421
10,896
9,972
2,578

33,270

1,544
2,525
847
702
125

5,743

349
5,353

785
1,202
1,720
1,679
97

5,483

229
1,107
55
93
–

1,484

60
144

Other
 annuity and
 long-term 
 business 

2013   
Total
£m

2012* 
Total
£m

PRIL

2,944
3,161
6,599
4,017
292

338
404
851
638
74

17,013

2,305

395
2,179
994
331
4

3,903

166
2,433

72
504
132
47
1

756

18
194

8,837
10,690
20,891
17,125
3,255

60,798

2,333
6,420
2,077
1,214
140

9,200
9,688
23,000
17,720
3,043

62,651

8,446
1,420
927
1,385
307

12,184

12,485

611
8,421

527
8,345

Total debt securities

3,340

44,715

7,171

23,515

3,273

82,014

84,008

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Where no external ratings are available, internal ratings produced by the Group’s asset management operation, which are prepared on 
the Company’s assessment of a comparable basis to external ratings, are used where possible. The £8,421 million total debt securities 
held at 31 December 2013 (2012: £8,345 million) which are not externally rated are either internally rated or unrated. These are analysed 
as follows:

Internal ratings or unrated:

AAA to A-
BBB to B-
Below B- or unrated

Total

2013  £m

2012*  £m

3,691
3,456
1,274

8,421

3,173
3,810
1,362

8,345

The majority of unrated debt security investments were held in SAIF and the PAC with-profits fund and relate to convertible debt and 
other investments which are not covered by ratings analysts nor have an internal rating attributed to them. For the £2,627 million for 
PRIL and other annuity and long-term business investments for non-linked shareholder-backed business which are not externally rated, 
£605 million were internally rated AA+ to AA-, £948 million A+ to A-, £868 million BBB+ to BBB-, £65 million BB+ to BB- and £141 million 
were internally rated B+ and below or unrated.

d  Asset management operations
The debt securities are all held by M&G (Prudential Capital).

M&G

AAA to A- by Standard & Poor’s or Aaa to A3 rated by Moody’s
Other

Total M&G (including Prudential Capital)

2013  £m

2012  £m

1,690
355

2,045

1,529
310

1,839

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
201

e  Asset-backed securities
The Group’s holdings in asset-backed securities (ABS), which comprise residential mortgage-backed securities (RMBS), commercial 
mortgage-backed securities (CMBS), collateralised debt obligations (CDO) funds and other asset-backed securities, at 31 December 2013 
is as follows:

Shareholder-backed operations (excluding assets held in unit-linked funds):

Asia insurance operationsnote (i)
US insurance operationsnote (ii)
UK insurance operations (2013: 36% AAA, 23% AA)note (iii)
Other operations note (iv)

With-profits operations:

Asia insurance operationsnote (i)
UK insurance operations (2013: 60% AAA, 12% AA)note (iii)

Total

2013  £m

2012  £m

139
4,692
1,727
667

7,225

200
5,765

5,965

144
5,626
1,408
566

7,744

241
5,850

6,091

13,190

13,835

Notes
(i) 

Asia insurance operations
The Asia insurance operations’ exposure to asset-backed securities is primarily held by the with-profits operations. Of the £200 million, 53 per cent 
(2012: 63 per cent) are investment graded. 

(ii)  US insurance operations

US insurance operations’ exposure to asset-backed securities at 31 December 2013 comprises:

RMBS 

Sub-prime (2013: 10% AAA, 10% AA)
Alt-A (2013: 1% AA, 7% BBB)
Prime including agency (2013: 75% AA, 2% A)

CMBS (2013: 43% AAA, 22% AA)
CDO funds (2013: 25% AA, 19% A), including £nil exposure to sub-prime
Other ABS (2013: 25% AAA, 20% AA), including £69 million exposure to sub-prime

Total

(iii)  UK insurance operations

2013  £m 

2012  £m 

255
270
1,235
2,339
46
547

4,692

261
323
1,816
2,639
44
543

5,626

The majority of holdings of the shareholder-backed business relates to the UK market and primarily relates to investments held by PRIL. Of the holdings of 
the with-profits operations, £1,490 million (2012: £1,697 million) relates to exposure to the US markets and with the remaining exposure being primarily to the 
UK market. 

(iv)  Asset management operations

Asset management operations’ exposure to asset-backed securities is held by Prudential Capital with no sub-prime exposure. Of the £667 million, 85 per cent 
(2012: 77 per cent) are graded AAA.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
202

C3: Assets and liabilities – Classification and Measurement continued

f  Group sovereign debt and bank debt exposure 
The Group exposures held by the shareholder-backed business and with-profits funds in sovereign debts and bank debt securities at 
31 December 2013:

Exposure to sovereign debts 

Italy
Spain
France
Germany
Other Europe (principally Belgium and Isle of Man)

Total Continental Europe
United Kingdom

Total Europe
United States†
Other, predominantly Asia

Total

2013  £m

2012*  £m

Shareholder-
backed
 business

With-profits
funds

Shareholder-
backed
 business 

With-profits
funds

53
1
19
413
45

531
3,516

4,047
3,045
3,084

10,176

53
14
–
389
45

501
2,432

2,933
4,026
1,508

8,467

51
1
18
444
50

564
3,432

3,996
3,725
3,069

10,790

59
31
–
469
41

600
2,306

2,906
3,547
 1,401 

7,854

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new accounting standards described in A2 

and their consequential impact. 

† The exposure to the United States sovereign debt comprises holdings of Jackson, the UK and Asia insurance operations. 

The table above excludes assets held to cover linked liabilities and those of the consolidated unit trusts and similar funds. In addition, the 
table above excludes the proportionate share of sovereign debt holdings of the Group’s joint venture operations. As discussed in note A2 
following the adoption of IFRS 11 these operations are accounted for using single line equity method in the balance sheet.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued203

Exposure to bank debt securities

Senior debt

Subordinated debt

Bank debt securities  £m

Shareholder-backed business

Covered

Senior 

Portugal
Ireland
Italy
Spain
Austria
France
Germany
Netherlands

Total Continental Europe
United Kingdom

Total Europe

United States
Other, predominantly Asia

Total 

With-profits funds 
Portugal
Ireland
Italy
Spain
France
Germany
Netherlands

Total Continental Europe
United Kingdom

Total Europe

United States
Other, predominantly Asia

Total 

–
–
–
100
–
23
–
–

123
409

532

–
21

553

–
10
15
136
12
–
–

173
598

771

–
108

879

45
17
30
12
–
64
3
14

185
175

360

1,688
281

2,329

6
–
67
13
168
24
208

486
442

928

1,942
638

3,508

Total
 senior
debt

45
17
30
112
–
87
3
14

308
584

892

1,688
302

2,882

6
10
82
149
180
24
208

659
1,040

1,699

1,942
746

4,387

Tier 2 

 Tier 1 

Total
 subordinated
 debt

31 Dec  
2013
Total

31 Dec  
2012
Total

–
–
–
23
12
71
63
57

226
673

899

456
300

1,655

–
–
–
–
57
–
7

64
635

699

129
174

1,002

–
–
–
–
–
17
–
81

98
112

210

19
96

325

–
–
–
–
–
–
–

–
20

20

143
182

345

–
–
–
23
12
88
63
138

324
785

1,109

475
396

1,980

–
–
–
–
57
–
7

64
655

719

272
356

1,347

45
17
30
135
12
175
66
152

632
1,369

2,001

2,163
698

4,862

6
10
82
149
237
24
215

723
1,695

2,418

2,214
1,102

5,734

37
16
39
168
11
195
22
182

670
1,466

2,136

2,243
741

5,120

6
6
75
186
157
–
138

568
1,904

2,472

2,083
655

5,210

The table above excludes assets held to cover linked liabilities and those of the consolidated unit trusts and similar funds. In addition, 
the table above excludes the proportionate share of sovereign debt holdings of the Group’s joint venture operations. As discussed in 
note A2 following the adoption of IFRS 11 these operations are accounted for using a single line equity method in the balance sheet.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013204

C3:  Assets and liabilities – Classification and Measurement continued

C3.4  Loans portfolio
Loans are accounted for at amortised cost net of impairment except for:

 — Certain mortgage loans which have been designated at fair value through profit and loss of the UK insurance operations as this loan 

portfolio is managed and evaluated on a fair value basis; and 

 — Certain policy loans of the US insurance operations which are held to back liabilities for funds withheld under reinsurance arrangement 

and are also accounted on a fair value basis. 

The amounts included in the statement of financial position are analysed as follows:

Insurance operations:

Asianote (a)
USnote (b)
UKnote (c)

Asset management operations

M&Gnote (d)

Total

2013  £m

2012*  £m

922
6,375
4,173

1,096

12,566

1,006
6,235
4,303

1,199

12,743

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

a  Asia insurance operations
The loans of the Group’s Asia insurance operations comprise:

Mortgage loans†
Policy loans†
Other loans‡

Total Asia insurance operations loans

2013  £m

2012*  £m

57
611
254

922

43
602
361

1,006

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

† The mortgage and policy loans are secured by properties and life insurance policies respectively.
‡ The majority of the other loans are commercial loans held by the Malaysia operation and which are all investment graded by two local rating agencies.

b  US insurance operations
The loans of the Group’s US insurance operations comprise: 

Mortgage loans*
Policy loans†

Total US insurance operations loans

Loans backing 
liabilities for 
funds withheld

–
1,887

1,887

2013  £m

Other loans

3,671
817

4,488

Loans backing 
liabilities for 
funds withheld

–
1,842

1,842

Total

3,671
2,704

6,375

2012  £m

Other loans

3,543
850

4,393

Total

3,543
2,692

6,235

*  All of the mortgage loans are commercial mortgage loans which are collateralised by properties. The property types are industrial, multi-family residential, suburban 

office, retail and hotel. The breakdown by property type is as follows:

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continuedIndustrial
Multi-family residential
Office
Retail
Hotels
Other

205

2013  % 

2012  % 

 28 
 30 
 13 
 19 
 9 
 1 

 100 

29
25
17
19
10
–

100

† The policy loans are fully secured by individual life insurance policies or annuity policies. The purchase of REALIC in the second half of 2012 included policy loans 
which are accounted for at fair value through profit and loss to back liabilities for funds withheld under reinsurance. The policy loans are valued at £1,887 million at 
31 December 2013 (2012: £1,842 million). All other policy loans are accounted for at amortised cost, less any impairment.

The US insurance operations’ commercial mortgage loan portfolio does not include any single-family residential mortgage loans and is therefore not exposed 

to the risk of defaults associated with residential sub-prime mortgage loans. The average loan size is £6.5 million (2012: £6.3 million). The portfolio has a current 
estimated average loan to value of 61 per cent (2012: 65 per cent). 

At 31 December 2013, Jackson had mortgage loans with a carrying value of £47 million (2012: £78 million) where the contractual terms of the agreements had 

been restructured.

c  UK insurance operations
The loans of the Group’s UK insurance operations comprise:

SAIF and PAC WPSF:
Mortgage loans†
Policy loans
Other loans‡

Total SAIF and PAC WPSF loans

Shareholder-backed operations:

Mortgage loans†
Other loans

Total loans of shareholder-backed operations

Total UK insurance operations loans

2013  £m

2012*  £m

1,183
12
1,629

2,824

1,345
4

1,349

4,173

1,311
16
1,712

3,039

1,259
5

1,264

4,303

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

† The mortgage loans are collateralised by properties. By carrying value, 84 per cent of the £1,345 million held for shareholder-backed business relates to lifetime 

(equity release) mortgage business which has an average loan to property value of 30 per cent.

‡ Other loans held by the PAC with-profits fund are all commercial loans and comprise mainly syndicated loans.

d  Asset management operations
The M&G loans relate to loans and receivables managed by Prudential Capital. These assets are generally secured but most have no 
external credit ratings. Internal ratings prepared by the Group’s asset management operations, as part of the risk management process, are:

Loans and receivables internal ratings:

AAA
AA+ to AA-
BBB+ to BBB-
BB+ to BB-
B+ to B-
Other

Total M&G (including Prudential Capital) loans

2013  £m

2012  £m

108
28
 516 
174
250
20

–
–
836
339
24
–

1,096

1,199

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
206

C3:  Assets and liabilities – Classification and Measurement continued

C3.5  Financial instruments – additional information
a  Market risk
i  Liquidity analysis
Contractual maturities of financial liabilities
The following table sets out the contractual maturities for applicable classes of financial liabilities, excluding derivative liabilities and 
investment contracts that are separately presented. The financial liabilities are included in the column relating to the contractual 
maturities at the undiscounted cash flows (including contractual interest payments) due to be paid assuming conditions are consistent 
with those of year end.

Total
 carrying
value

1 year
or less

After 1
year to
5 years

After 5
years to
10 years 

2013  £m

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

Financial liabilities
Core structural borrowings 
of shareholder-financed 
operationsC6.1

Operational borrowings 

attributable to 
shareholder-financed 
operationsC6.2

Borrowings attributable to 
with-profits fundsC6.2
Obligations under funding, 
securities lending and 
sale and repurchase 
agreements
Other liabilities 
Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds 

Other creditors

Financial liabilities
Core structural borrowings 
of shareholder-financed 
operationsC6.1

Operational borrowings 

attributable to 
shareholder-financed 
operationsC6.2

Borrowings attributable to 
with-profits fundsC6.2
Obligations under funding, 
securities lending and 
sale and repurchase 
agreements
Other liabilities 
Net asset value attributable 

to unit holders of 
consolidated unit trusts 
and similar funds 

Other creditors

4,636

166

928

1,100

823

1,196

2,542

1,721

8,476

2,152

1,790

895

118

2,074
3,736

2,074
1,526

5,278
3,307

5,278
3,049

375

406

–
44

–
24

–

211

–
58

–
39

22,078

14,001

1,777

1,408

–

48

–
–

–
79

950

2012*  £m

–

12

–
–

–
74

–

70

–

2,165

189

1,054

–
–

–
2,108

2,074
3,736

–
386

–
–

5,278
3,651

1,282

2,998

4,018

26,434

Total
 carrying
value

1 year
or less

After 1
year to
5 years

After 5
years to
10 years 

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

No stated
maturity

Total

 3,554 

 140 

 791 

 603 

 958 

 1,038 

 691 

 1,753 

 5,974 

 2,245 

 1,708 

 968 

 115 

 558 

 542 

 2,381 
 3,442 

 2,381 
 934 

 5,145 
 2,701 

 5,145 
 2,435 

–
 45 

–
 23 

20,436

12,858

1,959

–

 199 

–
 5 

–
 36 

843

–

 71 

–
–

–
 73 

–

 12 

–
–

–

 73 

–

 2,266 

 129 

 1,141 

–
–

–
 2,458 

 2,381 
 3,442 

–
 70 

–
 406 

–
–

 5,145 
 3,043 

1,102

1,120

1,170

4,340

23,392

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.:

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued207

Maturity analysis of derivatives
The following table shows the gross and net derivative positions together with a maturity profile of the net derivative position:

2013

2012*

Carrying value of net derivatives  £m

Maturity profile of net derivative position  £m

Derivative
 assets

Derivative 
liabilities

Net
 derivative 
position 

2,329

3,862

(1,689)

(2,832)

640

1,030

1 year
or less

697

1,022

After 1
year to
3 years

After 3
years to
5 years 

(12)

(22)

(9)

(14)

After 5 
years

18

(50)

Total

694

936

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

The majority of derivative assets and liabilities have been included at fair value within the one year or less column, representing the basis 
on which they are managed (ie to manage principally asset or liability value exposures). The Group has no cash flow hedges and in 
general, contractual maturities are not considered essential for an understanding of the timing of the cash flows for these instruments. 
The only exception is certain identified interest rate swaps which are fully expected to be held until maturity solely for the purposes of 
matching cash flows on separately held assets and liabilities. For these instruments the undiscounted cash flows (including contractual 
interest amounts) due to be paid under the swap contract assuming conditions are consistent with those at year end are included in the 
column relating to the contractual maturity of the derivative.

The table below shows the maturity profile for investment contracts on an undiscounted basis to the nearest £ billion. This maturity 
profile has been based on the cash flow projections of expected benefit payments as part of the determination of the value of in-force 
business when preparing EEV basis results. 

2013

2012

£bn

1 year
or less

5

4

After 1
year to
5 years

After 5
years to
10 years 

After 10
years to
15 years

After 15
years to
20 years

Over
20 years

18

16

17

15

13

11

10

8

9

10

Total
 undis-
counted
value

72

64

Total
carrying
value

56

52

Most investment contracts have options to surrender early, often subject to surrender or other penalties. Therefore, most contracts can 
be said to have a contractual maturity of less than one year, but in reality the additional charges and term of the contracts means these are 
unlikely to be exercised in practice and the more useful information is to present information on expected payment. 

The maturity profile above excludes certain corporate unit-linked business with gross policyholder liabilities of £13 billion (2012: £12 billion) 

which have no stated maturity but which are repayable on demand.

This table has been prepared on an undiscounted basis and accordingly the amounts shown for life assurance investment contracts 

differ from those disclosed on the statement of financial position. Durations of long-term business contracts, covering insurance and 
investment contracts, on a discounted basis are included in section C4.

The vast majority of the Group’s financial assets are held to back the Group’s policyholder liabilities. Although asset/liability matching 

is an important component of managing policyholder liabilities (both those classified as insurance and those classified as investments), 
this profile is mainly relevant for managing market risk rather than liquidity risk. Within each business unit this asset/liability matching is 
performed on a portfolio-by-portfolio basis.

In terms of liquidity risk a large proportion of the policyholder liabilities contain discretionary surrender values or surrender charges, 
meaning that many of the Group’s liabilities are expected to be held for the long term. Much of the Group’s investment portfolios are in 
marketable securities, which can therefore be converted quickly to liquid assets.

For the reasons above an analysis of the Group’s assets by contractual maturity is not considered appropriate to evaluate the nature 

and extent of the Group’s liquidity risk.

ii  Market and other financial risks
The Group’s maximum exposure to credit risk of financial instruments before any allowance for collateral or allocation of losses to 
policyholders is represented by the carrying value of financial instruments on the balance sheet that have exposures to credit risk 
comprising cash and cash equivalents, deposits, debt securities, loans and derivative assets, and other debtors, the carrying value of 
which are disclosed at the start of this note and note (b) below for derivative assets. The collateral in place in relation to derivatives is 
described in note (c) below. Notes C3.4, describe the security for these loans held by the Group, as disclosed at the start of this note. 
Of the total loans and receivables held, £14 million (2012: £25 million) are past their due date but have not been impaired. Of the 
total past due but not impaired, £9 million is less than one year past their due date (2012: £18 million). The Group expects full recovery 
of these loans and receivables.

No further analysis has been provided of the element of loans and receivables that was neither past due nor impaired for the total 
portfolio on the grounds of immateriality of the difference between the neither past due nor impaired elements and the total portfolio. 

Financial assets that would have been past due or impaired had the terms not been renegotiated amounted to £59 million 

(2012: £86 million). 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013208

C3:  Assets and liabilities – Classification and Measurement continued

In addition, during the year the Group took possession of £nil (2012: £16 million) of other collateral held as security, which mainly consists 
of assets that could be readily converted into cash. 

Further details of collateral and pledges are provided in note (c) below.

iii  Foreign exchange risk
As at 31 December 2013, the Group held 20 per cent (2012: 19 per cent) and 7 per cent (2012: 7 per cent) of its financial assets and 
financial liabilities respectively, in currencies, mainly US dollar and Euro, other than the functional currency of the relevant business unit.
Of these financial assets, 58 per cent (2012: 56 per cent) are held by the PAC with-profits fund, allowing the fund to obtain exposure 

to foreign equity markets.

Of these financial liabilities, 28 per cent (2012: 28 per cent) are held by the PAC with-profits fund, mainly relating to foreign currency 

borrowings.

The exchange risks inherent in these exposures are mitigated through the use of derivatives, mainly forward currency contracts 

(note (b) below).

The amount of exchange loss recognised in the income statement in 2013, except for those arising on financial instruments measured 

at fair value through profit and loss, is £284 million (2012: £213 million loss). This constitutes £1 million gain (2012: £1 million loss) on 
Medium Term Notes liabilities and £285 million of net loss (2012: £212 million net loss), mainly arising on investments of the PAC with-profits 
fund. The gains/losses on Medium Term Notes liabilities are fully offset by value movements on cross-currency swaps, which are 
measured at fair value through profit and loss.

b  Derivatives and hedging
Derivatives
The Group enters into a variety of exchange traded and over-the-counter derivative financial instruments, including futures, options, 
forward currency contracts and swaps such as interest rate swaps, cross-currency swaps, swaptions and credit default swaps.

All over-the-counter derivative transactions, with the exception of some Asia transactions, are conducted under standardised ISDA 

(International Swaps and Derivatives Association Inc) master agreements and the Group has collateral agreements between the 
individual Group entities and relevant counterparties in place under each of these market master agreements.
The total fair value balances of derivative assets and liabilities as at 31 December 2013 were as follows:

Derivative assets
Derivative liabilities

Derivative assets
Derivative liabilities

2013  £m

Asia
 insurance
operations

US
 insurance
operations

UK
 insurance
operations

Asset
 management

Unallocated
to a segment

41
(58)

(17)

766
(515)

251

1,472
(804)

668

47
(112)

(65)

3
(200)

(197)

2012*  £m

Asia
 insurance
operations

US
 insurance
operations

UK
 insurance
operations

Asset
 management

Unallocated
to a segment

927
(837)

90

1,546
(645)

901

1,349
(1,010)

339

38
(150)

(112)

2
(190)

(188)

Group
total

2,329
(1,689)

640

Group
total

3,862
(2,832)

1,030

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

The above derivative assets are included in ‘other investments’ in the statement of financial position and are used for efficient portfolio 
management to obtain cost effective and efficient management of exposure to various markets in accordance with the Group’s 
investment strategies and to manage exposure to interest rate, currency, credit and other business risks. The Group also uses interest 
rate derivatives to reduce exposure to interest rate volatility. In particular:

 — UK with-profits funds use derivatives for efficient portfolio management or reduction in investment risks. For UK annuity business 

derivatives are used to assist with asset and liability cash flow matching;

 — US operations and some of the UK operations hold large amounts of interest-rate sensitive investments that contain credit risks on 

which a certain level of defaults is expected. These businesses have purchased some swaptions to manage the default risk on certain 
underlying assets and hence reduce the amount of regulatory capital held to support the assets; and

 — Some products, especially in the US, have guarantee features linked to equity indexes. A mismatch between guaranteed product 
liabilities and the performance of the underlying assets, exposes the Group to equity index risk. In order to mitigate this risk, the 
relevant business units purchase swaptions, equity options and futures to better match asset performance with liabilities under 
equity-indexed products.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued209

Hedging
The Group has formally assessed and documented the effectiveness of the following hedges under IAS 39.

Fair value hedges
The Group had previously designated as a fair value hedge certain fixed to floating rate swaps which hedge the fair value exposure 
to interest rate movements of certain of the Group’s operational borrowings. All of these hedges were terminated by January 2013. 
The fair value of the derivatives designated as fair value hedges above at 31 December 2012 was an asset of less than £1 million.

Movements in the fair value of the hedging instruments of a net gain of £0.3 million (2012: net loss of £3 million) and the hedged items 

of a net loss of £0.3 million (2012: net gain of £3 million) are recorded in the income statement in respect of these fair value hedges. 

Net investment hedges
The Group has designated perpetual subordinated capital securities totalling US$3.55 billion (2012: US$2.85 billion) as a net investment 
hedge to hedge the currency risks related to the net investment in Jackson. The carrying value of the subordinated capital securities was 
£2,133 million as at 31 December 2013 (2012: £1,746 million). The foreign exchange gain of £46 million (2012: loss of £81 million) on 
translation of the borrowings to pounds sterling at the statement of financial position date is recognised in the translation reserve in 
shareholders’ equity. This net investment hedge was 100 per cent effective.

The Group has no cash flow hedges in place. 

c  Derecognition, collateral and offsetting
Securities lending and reverse repurchase agreements
The Group has entered into securities lending (including repurchase agreements) whereby blocks of securities are loaned to third 
parties, primarily major brokerage firms. The amounts above the fair value of the loaned securities required to be received as collateral 
by the agreements depend on the quality of the collateral, calculated on a daily basis. The loaned securities are not removed from the 
Group’s consolidated statement of financial position, rather they are retained within the appropriate investment classification. Collateral 
typically consists of cash, debt securities, equity securities and letters of credit. 

At 31 December 2013, the Group had lent £3,791 million (2012: £3,015 million) of securities of which £2,910 million (2012: £2,047 million) 

was lent by the PAC with-profits fund and held collateral under such agreements of £3,930 million (2012: £3,137 million) of which 
£3,012 million (2012: £2,138 million) was held by the PAC with-profits fund.

At 31 December 2013, the Group had entered into reverse repurchase transactions under which it purchased securities and had 
taken on the obligation to resell the securities. The fair value of the collateral held in respect of these transactions was £9,931 million 
(2012: £8,454 million).

In addition, at 31 December 2013, the Group had entered into repurchase transactions for which the fair value of the collateral 

pledged was cash of £17 million and securities of £524 million (2012: securities pledged of £100 million).

Collateral and pledges under derivative transactions
At 31 December 2013, the Group had pledged £780 million (2012: £754 million) for liabilities and held collateral of £1,432 million 
(2012: £1,964 million) in respect of over-the-counter derivative transactions.

These transactions are conducted under terms that are usual and customary to collateralised transactions including, where relevant, 

standard securities lending and repurchase agreements.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013210

C3:  Assets and liabilities – Classification and Measurement continued

Offsetting assets and liabilities 
The Group’s derivative instruments, repurchase agreements and securities lending agreements are subject to master netting arrangements 
and collateral arrangements. A master netting arrangement with a counterparty creates a right of offset for amounts due to and due from 
that same counterparty that is enforceable in the event of a default or bankruptcy. The Group recognises amounts subject to master 
netting arrangements on a gross basis within the consolidated balance sheets.

The following tables present the gross and net information about the Group’s financial instruments subject to master netting arrangements:

Financial assets:

Derivative assets
Reverse repurchase agreements

Financial liabilities:

Derivative liabilities
Securities lending
Repurchase agreements

Total financial liabilities

Financial assets:

Derivative assets
Reverse repurchase agreements

Financial liabilities:

Derivative liabilities
Securities lending
Repurchase agreements

Total financial liabilities

Gross amount 
presented in the 
consolidated 
financial 
position
note (i)

 2,136 
 9,931 

 12,067 

(1,479)
(1,242)
(541)

(3,262)

Gross amount 
presented in the 
consolidated 
financial 
position
note (i)

31 Dec 2013  £m

Gross amounts not offset  in the 
consolidated statement of financial position 

Financial 
instruments
note (ii)

Cash 
collateral

Securities 
collateral
note (iii)

Net 
amount

(832)
–

(832)

 832 
–
–

 832 

(555)
–

(555)

(631)
(9,931)

(10,562)

 222 
 1,242 
 17 

 1,481 

 333 
–
 524 

 857 

 118 
–

 118 

(92)
–
–

(92)

31 Dec 2012  £m

Gross amounts not offset  in the 
consolidated statement of financial position 

Financial 
instruments
note (ii)

Cash 
collateral

Securities 
collateral
note (iii)

Net 
amount

 3,683 
 8,454 

 12,137 

(2,552)
(2,017)
(100)

(4,669)

(1,868)
–

(1,868)

 1,868 
–
–

 1,868 

(536)
–

(536)

 205 
 2,017 
–

 2,222 

(989)
(8,454)

(9,443)

 70 
–
 100 

 170 

 290 
–

 290 

(409)
–
–

(409)

Notes
(i) 
(ii)  Represents the amount that could be offset under master netting or similar arrangements where Group does not satisfy the full criteria to offset on the 

The Group has not offset any of the amounts presented in the consolidated statement of financial position.

consolidated statement of financial position.

(iii)  Excludes initial margin amounts for exchange-traded derivatives.

In the tables above, the amounts of assets or liabilities presented in the consolidated statement of financial position are offset first by 
financial instruments that have the right of offset under master netting or similar arrangements with any remaining amount reduced 
by the amount of cash and securities collateral. The actual amount of collateral may be greater than amounts presented in the tables. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued211

d  Impairment of financial assets
In accordance with the Group’s accounting policy set out in note A3(j), impairment reviews were performed for available-for-sale securities 
and loans and receivables. In addition, impairment reviews were undertaken for the reinsurers’ share of insurance contract liabilities.

During the year ended 31 December 2013, net impairment reversals of £17 million (2012: losses of £(50) million) were recognised 

for available-for-sale securities and loans and receivables analysed as shown in the attached table.

Available-for-sale debt securities held by Jackson
Loans and receivables*

Net credit (charge) for impairment net of reversals

*  Relates to loans held by the UK with-profits fund and mortgage loans held by Jackson:

Impairment recognised on available-for-sale securities amounted to £(8) million (2012: £(37) million) arising from:

Residential mortgage-backed securities
Public fixed income
Other

2013  £m

2012  £m

(8)
25

17

(37)
(13)

(50)

2013  £m

2012  £m

(3)
–
(5)

(8)

(8)
(2)
(27)

(37)

The impairment recorded on the residential mortgage-backed securities was primarily due to reduced cash flow expectations on such 
securities that are collateralised by diversified pools of primarily below investment grade securities. Of the impaired losses of £8 million 
(2012: £37 million), the top five individual corporate issuers made up 57 per cent (2012: 74 per cent), reflecting a deteriorating business 
outlook of the companies concerned. The impairment losses have been recorded in ‘investment return’ in the income statement.

Jackson’s portfolio of debt securities is managed proactively with credit analysts closely monitoring and reporting on the credit quality 

of its holdings. Jackson continues to review its investments on a case-by-case basis to determine whether any decline in fair value 
represents an impairment. In addition, investments in structured securities are subject to a rigorous review of their future estimated cash 
flows including expected and stress case scenarios to identify potential shortfalls in contractual payments (both interest and principal). 
Impairment charges are recorded on structured securities when the Company forecasts a contractual payment shortfall. Situations 
where such a shortfall would not lead to a recognition of a loss are rare. However, some structured securities do not have a single 
determined set of future cash flows and instead, there can be a reasonable range of estimates that could potentially emerge. With this 
variability, there could be instances where the projected cash flow shortfall under management’s base case set of assumptions is so 
minor that relatively small and justifiable changes to the base case assumptions would eliminate the need for an impairment loss to be 
recognised. The impairment loss reflects the difference between the fair value and book value. 

In 2013, the Group realised gross losses on sales of available-for-sale securities of £22 million (2012: £44 million) with 72 per cent 
(2012: 64 per cent) of these losses related to the disposal of fixed maturity securities of the top 10 individual issuers, which were disposed 
of as part of risk reduction programmes intended to limit future credit loss exposure. Of the £22 million (2012: £ 44 million), £5 million 
(2012: £23 million) relates to losses on sales of impaired and deteriorating securities.

The effect of those reasonably likely changes in the key assumptions that underpin the assessment of whether impairment has taken 
place depends on the factors described in note A3(j). A key indicator of whether such impairment may arise in future, and the potential 
amounts at risk, is the profile of gross unrealised losses for fixed maturity securities accounted for on an available-for-sale basis by 
reference to the time periods by which the securities have been held continuously in an unrealised loss position and by reference to the 
maturity date of the securities concerned. 

For 2013, the amount of gross unrealised losses for fixed maturity securities classified as available-for-sale under IFRS in an unrealised 
loss position was £849 million (2012: £178 million). Notes B1.2 and C3.3 provide further details on the impairment charges and unrealised 
losses of Jackson’s available-for-sale securities. 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
212

C4:  Policyholder liabilities and unallocated surplus of with-profits funds 

The note provides information of policyholder liabilities and unallocated surplus of with-profit funds held on the Group’s statement 
of financial position:

C4.1  Movement and duration of liabilities 
C4.1(a)  Group overview 
i  Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds

At 1 January 2012
Comprising:

Policyholder liabilities on the consolidated statement of financial position*
Unallocated surplus of with-profits funds on the consolidated statement  

of financial position

Group’s share of policyholder liabilities of joint ventures§

Net flows:

Premiums
Surrenders
Maturities/Deaths

Net flows
Shareholders’ transfers post tax
Investment-related items and other movements
Foreign exchange translation differences
Acquisition of REALICnote D1

As at 31 December 2012/1 January 2013

Comprising:

Insurance operations   £m

Asia
note C4.1(b)

US
note C4.1(c)

UK 
note C4.1(d)

Total

30,912

69,189

136,189

236,290

28,110

69,189

127,024

224,323

50
2,752

5,620
(2,541)
(658)

2,421
(31)
2,178
(816)
–

–
–

14,907
(4,356)
(954)

9,597
–
4,241
(3,678)
12,912

9,165
–

8,340
(4,785)
(8,009)

(4,454)
(205)
13,006
(98)
–

9,215
2,752

28,867
(11,682)
(9,621)

7,564
(236)
19,425
(4,592)
12,912

34,664

92,261

144,438

271,363

Policyholder liabilities on the consolidated statement of financial position*
Unallocated surplus of with-profits funds on the consolidated statement  

31,501

92,261

133,912

257,674

of financial position

Group’s share of policyholder liabilities of joint ventures§

Reclassification of Japan life business as held for sale†
Net flows:

Premiums
Surrenders
Maturities/Deaths

Net flows
Shareholders’ transfers post tax
Investment-related items and other movements
Foreign exchange translation differences
Acquisition of Thanachart Lifenote D1

At 31 December 2013

Comprising:

Policyholder liabilities on the consolidated statement of financial position*
Unallocated surplus of with-profits funds on the consolidated statement  

of financial position

Group’s share of policyholder liabilities of joint ventures§

Average policyholder liability balances‡
2013

2012

63
3,100
(1,026)

6,555
(2,730)
(997)

2,828
(38)
462
(2,231)
487

–
–
–

15,951
(5,087)
(1,229)

9,635
–
8,219
(2,704)
–

10,526
–
–

7,378
(4,582)
(8,121)

(5,325)
(192)
7,812
(117)
–

10,589
3,100
(1,026)

29,884
(12,399)
(10,347)

7,138
(230)
16,493
(5,052)
487

35,146

107,411

146,616

289,173

31,910

107,411

134,632

273,953

77
3,159

34,423

32,732

–
–

11,984
–

12,061
3,159

99,836

77,497

134,272

268,531

130,468

240,697

*  The 2012 comparative results in the consolidated statement of financial position have been adjusted retrospectively from those previously published for the 

application of the new accounting standards described in note A2.

† The reclassification of Japan life business as held for sale reflects the value of policyholder liabilities held at 1 January 2013 following its reclassification during 2013 as 
held for sale. No other amounts are shown within the 2013 analysis above in respect of Japan. The comparatives include the Japan life business. If Japan life business 
had been excluded from the 2012 amount, the average policyholder liability balance for 2012 would have been £31,616 million for Asia.

‡ Averages have been based on opening and closing balances and adjusted for acquisitions and disposals in the year and exclude unallocated surplus of with-profits 

funds and adjusted for corporate transactions in the year.

§ The Group’s investment in joint ventures are accounted for on the equity method in the Group’s balance sheet. The Group’s share of the policyholder liabilities as 

shown above relate to the joint venture life business in China, India and of the Takaful business in Malaysia.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
 
213

The items above represent the amount attributable to changes in policyholder liabilities and unallocated surplus of with-profits funds 
as a result of each of the components listed. The policyholder liabilities shown include investment contracts without discretionary 
participation features (as defined in IFRS 4) and their full movement in the year. The items above are shown gross of reinsurance. 

The analysis includes the impact of premiums, claims and investment movements on policyholders’ liabilities. The impact does not 
represent premiums, claims and investment movements as reported in the income statement. For example, the premiums shown above 
will exclude any deductions for fees/charges and claims represent the policyholder liabilities provision released rather than the claim 
amount paid to the policyholder.

ii  Analysis of movements in policyholder liabilities for shareholder-backed business

Shareholder-backed business

At 1 January 
Net flows:

Premiums
Surrenders
Maturities/Deaths

Net flowsnote (a)
Investment-related items and other movements
Acquisition of subsidiaries
Foreign exchange translation differences

At 31 December

Comprising:

2012*  £m

Asia

US

UK 

Total

 18,269 

 69,189 

 46,048 

 133,506 

 4,141 
(1,933)
(226)

 1,982 
 1,539 
–
(577)

21,213

 14,907 
(4,356)
(954)

 9,597 
 4,241 
12,912
(3,678)

92,261

 3,801 
(2,585)
(2,345)

(1,129)
 4,586 
–
–

 22,849 
(8,874)
(3,525)

 10,450 
 10,366 
12,912
(4,255)

49,505

162,979

Policyholder liabilities on the consolidated statement of financial position
Group’s share of policyholder liabilities relating to joint ventures

 18,113 
 3,100 

 92,261 
–

 49,505 
–

 159,879 
 3,100 

Shareholder-backed business

Asia

US

UK 

Total

2013  £m

At 1 January 
Reclassification of Japan life business as held for salenote (b)
Premiums
Surrenders
Maturities/Deaths

Net flowsnote (a)
Investment-related items and other movements
Acquisition of subsidiaries
Foreign exchange translation differences

At 31 December

Comprising:

21,213
(1,026)
4,728
(2,016)
(363)

2,349
622
487
(1,714)

92,261
–
15,951
(5,087)
(1,229)

9,635
8,219
–
(2,704)

49,505
–
3,628
(2,320)
(2,346)

(1,038)
2,312
–
–

162,979
(1,026)
24,307
(9,423)
(3,938)

10,946
11,153
487
(4,418)

21,931

107,411

50,779

180,121

Policyholder liabilities on the consolidated statement of financial position
Group’s share of policyholder liabilities relating to joint ventures

 18,772 
 3,159 

 107,411 
–

 50,779 
–

 176,962 
 3,159 

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(a) 
(b) 

Including net flows of the Group’s insurance joint ventures.
The reclassification of Japan life business as held for sale reflects the value of policyholder liabilities held at 1 January 2013 following its reclassification during 
2013 as held for sale. No other amounts are shown within the 2013 analysis above in respect of Japan. 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013214

C4:  Policyholder liabilities and unallocated surplus of with-profits funds continued

iii  Movement in insurance contract liabilities and unallocated surplus of with-profits funds
Further analysis of the movement in the year of the Group’s insurance contract liabilities, gross and reinsurance share, and unallocated 
surplus of with-profits funds is provided below:

At 1 January 2012
Income and expense included in the income statement and other comprehensive income 
Acquisition of REALIC
Other movements in the year
Foreign exchange translation differences

At 31 December 2012/1 January 2013
Reclassification of Japan life business as held for sale
Income and expense included in the income statement and other comprehensive income 
Acquisition of Thanachart Life
Other movements in the year
Foreign exchange translation differences

At 31 December 2013

Insurance contract liabilities*

Gross 
  £m

180,363
16,561
12,912
–
(4,352)

 205,484 
(1,026)
18,133
487
–
(4,893)

218,185

Reinsurers’
share
  £m

1,486
–
4,810
(58)
(162)

 6,076 
–
–
–
56
(114)

6,018

Unallocated
surplus of 
with profits
funds

  £m

9,215
1,381
–
–
(7)

 10,589 
–
1,507
–
–
(35)

12,061

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

iv  Reinsurers’ share of insurance contract liabilities

Insurance contract liabilities
Claims outstanding

2013  £m

US

 5,406 
 659 

 6,065 

Asia

 381 
 141 

 522 

UK

 231 
 20 

 251 

Total

 6,018 
 820 

 6,838 

2012*  £m

Total

6,076
778

 6,854 

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

The Group cedes certain business to other insurance companies. Although the ceding of insurance does not relieve the Group from 
its liability to its policyholders, the Group participates in such agreements for the purpose of managing its loss exposure. The Group 
evaluates the financial condition of its reinsurers and monitors concentration of credit risk from similar geographic regions, activities 
or economic characteristics of the reinsurers to minimise its exposure from reinsurer insolvencies. Of the reinsurers’ share of insurance 
contract liabilities balance of £6,838 million at 31 December 2013 (2012: £6,854 million), 96 per cent (2012: 97 per cent) were ceded by 
the Group’s UK and US operations, of which 93 per cent (2012: 92 per cent) of the balance were from reinsurers with Standard & Poor’s 
rating A- and above.

The reinsurance asset for Jackson as shown in the table above primarily relates to certain fully collateralised former REALIC business 

retained by Swiss Re through 100 per cent reinsurance agreements. Jackson acquired the REALIC business in 2012 (see note D1(b)). 
Apart from the reinsurance acquired through the purchase of REALIC, the principal reinsurance ceded by Jackson outside the Group 
is on term life insurance, direct and assumed accident and health business and GMIB variable annuity guarantees. Net commissions 
received on ceded business and claims incurred ceded to external reinsurers totalled £37 million and £278 million respectively during 2013 
(2012: £24 million and £123 million respectively). There were no deferred gains or losses on reinsurance contracts in either 2013 or 2012. 
The Group’s Asia and UK businesses do not cede significant amounts of business outside the Group. During 2013, the Group’s UK 
insurance business wrote a longevity swap on certain aspects of the UK’s annuity back-book liabilities. This resulted in a one-off benefit 
of £27 million to IFRS profit before tax. The gains and losses recognised in profit and loss for the other reinsurance contracts written in 
the year were immaterial. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued215

C4.1(b)  Asia insurance operations
i  Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with-profits funds of Asia insurance operations from the 
beginning of the year to the end of the year is as follows:

At 1 January 2012
Comprising:

Policyholder liabilities on the consolidated statement of financial position* 
Unallocated surplus of with-profits funds on the consolidated statement  

of financial position

Group’s share of policyholder liabilities relating to joint ventures‡

Premiums: 

New business 
In-force

Surrendersnote (c) 
Maturities/Deaths

Net flowsnote (b)
Shareholders’ transfers post tax
Investment-related items and other movements 
Foreign exchange translation differencesnote (a)

At 31 December 2012 / 1 January 2013

Comprising:

Policyholder liabilities on the consolidated statement of financial position*
Unallocated surplus of with-profits funds on the consolidated statement  

of financial position

Group’s share of policyholder liabilities relating to joint ventures‡

Reclassification of Japan life business as held for sale§

Premiums: 

New business 
In-force

Surrendersnote (c) 
Maturities/Deaths

Net flowsnote (b)
Shareholders’ transfers post tax
Investment-related items and other movementsnote (d)
Acquisition of Thanachart life
Foreign exchange translation differencesnote (a)

At 31 December 2013

Comprising:

Policyholder liabilities on the consolidated statement of financial position* 
Unallocated surplus of with-profits funds on the consolidated statement  

of financial position

Group’s share of policyholder liabilities relating to joint ventures‡

Average policyholder liability balances†
2013

2012

With-profits 
 business 
  £m 

Unit-linked 
 liabilities 
  £m

Other 
business 
  £m

Total 
  £m

12,643

12,015

6,254

30,912

12,593

10,101

5,416

28,110

50
– 

216
1,263

1,479
(608)
(432)

439
(31)
639
(239)

– 
1,914

1,336
1,292

2,628
(1,675)
(30)

923
– 
1,451
(361)

– 
838

636
877

1,513
(258)
(196)

1,059
– 
88
(216)

50
2,752

2,188
3,432

5,620
(2,541)
(658)

2,421
(31)
2,178
(816)

13,451

14,028

7,185

34,664

13,388

11,969

6,144

31,501

63
– 
– 

242
1,585

1,827
(714)
(634)

479
(38)
(160)
– 
(517)

– 
2,059
(366)

1,519
1,301

2,820
(1,799)
(46)

975
– 
369
– 
(1,241)

13,215

13,765

– 
1,041
(660)

902
1,006

1,908
(217)
(317)

1,374
– 
253
487
(473)

8,166

63
3,100
(1,026)

2,663
3,892

6,555
(2,730)
(997)

2,828
(38)
462
487
(2,231)

35,146

13,138

11,918

6,854

31,910

77
– 

13,263

12,990

– 
1,847

13,714

13,022

– 
1,312

7,446

6,720

77
3,159

34,423

32,732

*  The 2012 comparative results in the consolidated statement of financial position have been adjusted retrospectively from those previously published for the 

application of the new accounting standards described in note A2.

† Averages have been based on opening and closing balances and adjusted for acquisitions and disposals in the year and exclude unallocated surplus of with-profits funds.
‡ The Group’s investment in joint ventures are accounted for on an equity method and the Group’s share of the policyholder liabilities as shown above relate to the joint 

venture life business in China, India and of the Takaful business in Malaysia.

§ The reclassification of Japan life business as held for sale reflects the value of policyholder liabilities held at 1 January 2013 following its reclassification during 2013 
as held for sale. No other amounts are shown within the 2013 analysis above in respect of Japan. The 2012 comparatives include the Japan life business. If Japan life 
business had been excluded from the 2012 amount, the average policyholder liability balance for 2012 would have been £31,616 million in total allocated £12,990 million, 
£12,648 million and £5,978 million for its with-profits business, unit-linked business and other business respectively.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
216

C4:  Policyholder liabilities and unallocated surplus of with-profits funds continued

Notes
(a)  Movements in the year have been translated at the average exchange rates for the year ended 31 December 2013. The closing balance has been translated at 

the closing spot rates as at 31 December 2013. Differences upon retranslation are included in foreign exchange translation differences.

(b)  Net flows have increased by £407 million to £2,828 million in 2013 compared with £2,421 million in 2012 reflecting increased flows from new business and 

(c) 

(d) 

growth in the in-force books.
The rate of surrenders for shareholder-backed business (expressed as a percentage of opening liabilities after the removal of Japan) was 10.0 per cent in 2013, 
lower than the 10.6 per cent recorded in 2012. Maturities/deaths have increased from £658 million in 2012 to £997 million in 2013, primarily as a result of an 
increased number of endowment products within Hong Kong, Singapore and Thailand reaching their maturity point.
Investment-related items and other movements for 2013 principally represents unrealised losses on bonds, following the rise in bond yields within the 
with-profits funds and positive investment gains from the Asia equity market in the unit-linked and other business.

ii  Duration of liabilities
The table below shows the carrying value of policyholder liabilities. The table below also shows the maturity profile of the cash flows 
on a discounted basis for 2013 and 2012, taking account of expected future premiums and investment returns:

Policyholder liabilities

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

2013  £m

2012*  £m

31,910

31,501

%

23
20
16
12
9
20

%

22
19
16
13
10
20

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

iii  Summary policyholder liabilities (net of reinsurance) and unallocated surplus
At 31 December 2013, the summary policyholder liabilities and unallocated surplus for Asia operations of £32.0 billion 
(2012: £31.6 billion), net of reinsurance of £251 million (2012: £170 million), excluding joint ventures, comprised the following:

Hong Kong
Indonesia
Korea
Malaysia
Singapore
Taiwan
Other countries

Total Asia operations

2013  £m

2012*  £m

8,655
1,824
2,450
3,434
10,886
2,236
2,251

31,736

8,610
2,110
2,131
3,226
10,731
1,931
2,655

31,394

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued217

C4.1(c)  US insurance operations
i  Analysis of movements in policyholder liabilities 
A reconciliation of the total policyholder liabilities of US insurance operations from the beginning of the year to the end of the year 
is as follows:

US insurance operations

At 1 January 2012
Premiums 
Surrenders
Maturities/Deaths

Net flowsnote (b)
Transfers from general to separate account
Investment-related items and other movements 
Foreign exchange translation differencesnote (a)
Acquisition of REALICnote (d)

At 31 December 2012/1 January 2013

Premiums 
Surrenders
Maturities/Deaths

Net flowsnote (b)
Transfers from general to separate account
Investment-related items and other movementsnote (c)
Foreign exchange translation differencesnote (a)

At 31 December 2013

Average policyholder liability balances*
2013

2012

Variable 
 annuity 
 separate 
 account 
 liabilities 
  £m

37,833
10,361
(2,149)
(404)

7,808
1,577
4,014
(1,998)
64

49,298

11,377
(2,906)
(485)

7,986
1,603
8,725
(1,931)

Fixed annuity, 
 GIC and other 
 business
  £m

31,356
4,546
(2,207)
(550)

1,789
(1,577)
227
(1,680)
12,848

42,963

4,574
(2,181)
(744)

1,649
(1,603)
(506)
(773)

Total
  £m

69,189
14,907
(4,356)
(954)

9,597
– 
4,241
(3,678)
12,912

92,261

15,951
(5,087)
(1,229)

9,635
– 
8,219
(2,704)

65,681

41,730

107,411

57,489

43,549

42,347

33,948

99,836

77,497

*  Averages have been based on opening and closing balances, and adjusted for acquisitions and disposals in the year.

Notes
(a)  Movements in the year have been translated at an average rate of US$1.56/£1.00 (2012: US$1.58/£1.00). The closing balances have been translated at closing rate 

of US$1.66/£1.00 (2012: US$1.63/£1.00). Differences upon retranslation are included in foreign exchange translation differences.

(b)  Net flows for the year were £9,635 million compared with £9,597 million in 2012. Gross inflows increased by 7 per cent primarily reflecting increased variable 

(c) 

annuity new business volume. 
Positive investment-related items and other movements in variable annuity separate account liabilities of £8,725 million for 2013 primarily reflects the increase 
in the US equity market during the year. Fixed annuity, GIC and other business investment and other movements primarily reflects the reduction in guarantee 
reserves (reflecting the impact of higher equity values and higher interest rates on these reserves), which has more than offset the increase in general account 
reserves which arise from interest credited to policyholder accounts in the year.

(d)  The amounts shown for the acquisition of REALIC represents the liabilities, before reduction for reinsurance ceded, acquired at the date of acquisition.

ii  Duration of liabilities
The table below shows the carrying value of policyholder liabilities. The table below also shows the maturity profile of the cash flows 
on a discounted basis for 2013 and 2012: 

2013  £m

2012  £m

Fixed 
annuity and 
other business 
(including 
GICs and 
similar
contracts) 

41,730

49
27
11
6
4
3

Variable
 annuity

65,681

2013  %

48
31
13
5
2
1

Fixed 
annuity and 
other business 
(including 
GICs and 
similar
contracts) 

Total

107,411

42,963

Variable
 annuity

49,298

2012  %

Total

92,261

48
30
12
5
3
2

45
27
12
7
5
4

46
31
13
6
2
2

46
29
13
6
3
3

Policyholder liabilities

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
Over 25 years

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013218

C4:  Policyholder liabilities and unallocated surplus of with-profits funds continued

C4.1(d)  UK insurance operations
i  Analysis of movements in policyholder liabilities and unallocated surplus of with-profits funds
A reconciliation of the total policyholder liabilities and unallocated surplus of with-profits funds of UK insurance operations from the 
beginning of the year to the end of the year is as follows:

At 1 January 2012
Comprising:

Policyholder liabilities
Unallocated surplus of with-profits funds

Premiums
Surrenders
Maturities/Deaths

Net flows note (a)
Shareholders’ transfers post tax
Switches
Investment-related items and other movements note (b)
Foreign exchange translation differences

At 31 December 2012/1 January 2013

Comprising:

Policyholder liabilities
Unallocated surplus of with-profits funds

Premiums
Surrenders
Maturities/Deaths

Net flows note (a)
Shareholders’ transfers post tax
Switches
Investment-related items and other movements note (b)
Foreign exchange translation differences

At 31 December 2013

Comprising:

Policyholder liabilities
Unallocated surplus of with-profits funds

Average policyholder liability balances*
2013

2012

Shareholder-backed funds 
and subsidiaries

SAIF and PAC
with-profits
sub-fund
  £m 

Unit-linked 
 liabilities 
  £m

Annuity 
and other 
long-term
business 
  £m

Total 
  £m

90,141

21,281

24,767

136,189

80,976
9,165
4,539
(2,200)
(5,664)

(3,325)
(205)
(236)
8,656
(98)

21,281
– 
1,775
(2,378)
(658)

(1,261)
– 
236
1,941
– 

24,767
– 
2,026
(207)
(1,687)

132
– 
– 
2,409
– 

127,024
9,165
8,340
(4,785)
(8,009)

(4,454)
(205)
– 
13,006
(98)

94,933

22,197

27,308

144,438

84,407
10,526
3,750
(2,262)
(5,775)

(4,287)
(192)
(195)
5,695
(117)

22,197
– 
2,150
(2,263)
(644)

(757)
– 
195
2,017
– 

27,308
– 
1,478
(57)
(1,702)

(281)
– 
– 
100
– 

133,912
10,526
7,378
(4,582)
(8,121)

(5,325)
(192)
– 
7,812
(117)

95,837

23,652

27,127

146,616

83,853
11,984

84,130

82,691

23,652
– 

27,127
– 

134,632
11,984

22,924

21,739

27,218

26,038

134,272

130,468

*  Averages have been based on opening and closing balances and exclude unallocated surplus of with-profits funds.

Notes
(a)  Net outflows increased from £4,454 million in 2012 to £5,325 million in 2013, driven primarily by lower sales of with-profits bonds in the year as a result from the 
implementation of the recommendations of the Retail Distribution Review and lower bulk annuity sales in 2013 compared to 2012. This increase is partly offset 
by a decrease in the outflow of the unit-linked business. The levels of inflows/outflows for unit-linked business is driven by corporate pension schemes with 
transfers in or out from only one or two schemes influencing the level of flows in the year. Excluding these transactions, the net flow in the unit-linked business 
for 2013 is broadly consistent to 2012. 
Investment-related items and other movements of £7,812 million reflects the strong growth in the UK equity markets in 2013, partly offset by the impact on 
liabilities of rising long-term bond yields.

(b) 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued219

ii  Duration of liabilities
With the exception of most unitised with-profits bonds and other whole of life contracts the majority of the contracts of the UK insurance 
operations have a contract term. In effect, the maturity term of the other contracts reflects the earlier of death, maturity, or lapsation. 
In addition, as described in note A3.1, with-profits contract liabilities include projected future bonuses based on current investment 
values. The actual amounts payable will vary with future investment performance of SAIF and the WPSF. 

The tables above show the carrying value of the policyholder liabilities. The tables’ notes below show the maturity profile of the cash 
flows for insurance contracts, as defined by IFRS, ie those containing significant insurance risk, and investment contracts, which do not.

With-profits business

2013  £m

Annuity business
(Insurance contracts)

Other

Insurance
contracts

Investment
contracts

Total

Non-profit
annuities
within
 WPSF
(including
PAL)

PRIL

Total

Insurance
contracts

Investment
contracts

Total

TOTAL

Policyholders’ liabilities

36,248

35,375

71,623

12,230

19,973

32,203

13,223

17,583

30,806 134,632

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

42
24
14
9
5
6

40
25
17
11
5
2

41
25
16
10
5
3

33
25
18
11
6
7

2013  %

28
23
18
13
8
10

30
24
18
12
8
8

39
25
16
9
5
6

40
22
16
10
6
6

39
23
16
10
6
6

38
24
16
11
6
5

With-profits business

2012  £m

Annuity business
(Insurance contracts)

Other

Insurance
contracts

Investment
contracts

Total

Non-profit
annuities
within
 WPSF
(including
PAL)

PRIL

Total

Insurance
contracts

Investment
contracts

Total

TOTAL

Policyholders’ liabilities

37,698

33,486

71,184

13,223

20,114

33,337

13,231

16,160

29,391 133,912

Expected maturity:
0 to 5 years
5 to 10 years
10 to 15 years
15 to 20 years
20 to 25 years
over 25 years

45
24
13
8
5
5

39
25
17
11
6
2

42
24
15
10
5
4

30
24
18
12
8
8

2012  %

26
22
17
13
9
13

27
22
18
13
9
11

35
25
17
10
6
7

28
23
17
12
9
11

31
24
17
11
8
9

36
24
16
11
7
6

Notes
(i) 

The cash flow projections of expected benefit payments used in the maturity profile table above are from value of in-force business and exclude the value of 
future new business, including future vesting of internal pension contracts.
Benefit payments do not reflect the pattern of bonuses and shareholder transfers in respect of the with-profits business.
Investment contracts under ‘Other’ comprise certain unit-linked and similar contracts accounted for under IAS 39 and IAS 18.

(ii) 
(iii) 
(iv)  For business with no maturity term included within the contracts, for example with-profits investment bonds such as Prudence Bonds, an assumption is made 

as to likely duration based on prior experience.
The maturity tables shown above have been prepared on a discounted basis. 

(v) 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013220

C4:  Policyholder liabilities and unallocated surplus of with-profits funds continued

C4.2  Products and determining contract liabilities
a  Asia
Features of products and guarantees
The life insurance products offered by the Group’s Asia operations include a range of with-profits and non-participating term, whole life, 
endowment and unit-linked policies. The Asia operations also offer health, disability, critical illness and accident coverage to supplement 
its core life products.

The terms and conditions of the contracts written by the Asia operations and in particular the products’ options and guarantees, vary 

from territory to territory depending upon local market circumstances.

In general terms, the Asia participating products provide savings and protection where the basic sum assured can be enhanced by 
a profit share (or bonus) from the underlying fund as determined at the discretion of the insurers. The Asia operations’ non-participating 
term, whole life and endowment products offer savings and/or protection where the benefits are guaranteed, or determined by a set 
of defined market-related parameters. Unit-linked products combine savings with protection, the cash value of the policy depends on 
the value of the underlying unitised funds. Health and Protection (H&P) policies provide mortality or morbidity benefits and include 
health, disability, critical illness and accident coverage. H&P products are commonly offered as supplements to main life policies but 
can be sold separately.

Product guarantees in Asia can be broadly classified into four main categories, namely premium rate, cash value or interest rate 

guarantees, policy renewability, and convertibility options.

Subject to local market circumstances and regulatory requirements, the guarantee features described in note C4.2(c) in respect of UK 
business broadly apply to similar types of participating contracts written in the Hong Kong branch, Singapore and Malaysia. Participating 
products have both guaranteed and non-guaranteed elements.

Non-participating long-term products are the only ones where the Group is contractually obliged to provide guarantees on all 

benefits. Unit-linked products have the lowest level of guarantee.

The risks on death coverage through premium rate guarantees are low due to the diversified nature of the business as well as rigorous 

product pricing.

Cash value and interest rate guarantees are of three types:

 — Maturity values

 Maturity values are guaranteed for non-participating products and on the guaranteed portion of participating products. Declared 
annual bonuses are also guaranteed once vested. Future bonus rates and cash dividends are not guaranteed on participating products.

 — Surrender values

 Surrender values are guaranteed for non-participating products and on the guaranteed portion of participating products. The surrender 
value of declared reversionary bonuses are also guaranteed once vested. Market value adjustments and surrender penalties are used 
for certain products and where the law permits such adjustments in cash values.

 — Interest rate guarantees

 It is common in Asia for regulations or market-driven demand and competition to provide some form of capital value protection and 
minimum crediting interest rate guarantees. This would be reflected within the guaranteed maturity and surrender values.

The guarantees are borne by shareholders for non-participating and investment-linked (non-investment guarantees only) products. 
Participating product guarantees are predominantly supported by the segregated life funds and their estates.

Whole of life contracts with floor levels of policyholder benefits that accrue at rates set at inception and do not vary subsequently 

with market conditions are written in the Korean life operations though this is not to a significant extent as Korea has a much higher 
proportion of linked and health business. The Korean business has non-linked liabilities and linked liabilities at 31 December 2013 
of £547 million and £1,905 million respectively (2012: £505 million and £1,628 million respectively). 

Determining contract liabilities
For the with-profits business, the total value of the with-profits funds is driven by the underlying asset valuation with movements 
reflected principally in the accounting value of policyholder liabilities and unallocated surplus. Similarly, for the unit-linked business, 
the attaching liabilities reflect the unit value obligation driven by the value of the investments of the unit fund. 

For the shareholder-backed non-linked business, the future policyholder benefit provisions for Asia businesses in the Group’s IFRS 
accounts, are determined in accordance with methods prescribed by local GAAP adjusted to comply, where necessary, with the modified 
statutory basis or where local GAAP is not well established and in which the business written is primarily non-participating and linked 
business, US GAAP principles are used as the most appropriate reporting basis. 

For the countries which apply local GAAP adjusted to comply, where necessary, with modified statutory basis, the approach to 
determining the contract liabilities is driven by the local solvency basis. A gross premium valuation method is used in those countries 
where a Risk-Based Capital framework is adopted for local solvency. Under the gross premium valuation method, all cash flows are 
valued explicitly using best estimate assumptions. 

A Risk-Based Capital framework applying the gross premium valuation method is adopted by Singapore, Malaysia, Thailand and from 
2013, Indonesia. In applying this approach, an overlay constraint to the method is applied such that no negative reserves are derived at an 
individual policyholder level. 

In Vietnam, the Company improved its estimation basis for liabilities in 2012 from one determined substantially by reference to 

US GAAP requirements. After making this change, the estimation basis for Vietnam was aligned substantially to that used by the 
countries applying the gross premium valuation method. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
 
221

For India, Japan, Taiwan, and until 2012, Vietnam, US GAAP is applied for measuring insurance assets and liabilities. For these countries, 
the future policyholder benefit provisions for non-linked business are determined using the net level premium method, with an allowance 
for surrenders, maintenance and claims expenses. Rates of interest used in establishing the policyholder benefit provisions vary by 
operation depending on the circumstances attaching to each block of business. 

The other Asia operations principally adopt a net premium valuation method to determine the future policyholder benefit provisions. 
The effect of changes in assumptions used to measure insurance assets and liabilities for Asia insurance operations is as disclosed 

in note B4(a). 

b  US
Features of products and guarantees
Jackson provides long-term savings and retirement products to retail and institutional customers throughout the US. Jackson offers fixed 
annuities (fixed interest rate annuities, fixed index annuities and immediate annuities), variable annuities, life insurance and institutional 
products. Jackson discontinued offering life insurance products in August 2012.

i  Fixed annuities
Fixed interest rate annuities
At 31 December 2013, fixed interest rate annuities accounted for 10 per cent (2012: 13 per cent) of policy and contract liabilities of Jackson. 
Fixed interest rate annuities are primarily deferred annuity products that are used for asset accumulation in retirement planning and for 
providing income in retirement. They permit tax-deferred accumulation of funds and flexible payout options.

The policyholder of fixed interest rate annuity pays Jackson a premium, which is credited to the policyholder’s account. Periodically, 
interest is credited to the policyholder’s account and in some cases administrative charges are deducted from the policyholder’s account. 
Jackson makes benefit payments at a future date as specified in the policy based on the value of the policyholder’s account at that date.

The policy provides that at Jackson’s discretion it may reset the interest rate, subject to a guaranteed minimum. At 31 December 2013, 
Jackson had fixed interest rate annuities totalling £11.2 billion (US$18.5 billion) (2012: £11.7 billion (US$19.0 billion)) in account value with 
minimum guaranteed rates ranging from 1.0 per cent to 5.5 per cent and a 3.05 per cent average guaranteed rate (2012: 1.0 per cent to 
5.5 per cent and a 3.09 per cent average guaranteed rate). 

Approximately 50 per cent (2012: 50 per cent) of the fixed interest rate annuities Jackson wrote in 2013 provide for a market value 
adjustment (‘MVA’) that could be positive or negative, on surrenders in the surrender period of the policy. This formula-based adjustment 
approximates the change in value that assets supporting the product would realise as interest rates move up or down. The minimum 
guaranteed rate is not affected by this adjustment. While the MVA feature minimises the surrender risk associated with certain fixed 
annuities, Jackson still bears a portion of the surrender risk on policies without this feature, and the investment risk on all fixed interest 
rate annuities. In certain cases, additional provisions are held to reflect the existence of guarantees offered in the past that are no longer 
supported by earnings on the existing asset portfolio.

Fixed index annuities
Fixed index annuities accounted for 7 per cent (2012: 8 per cent) of Jackson’s policy and contract liabilities at 31 December 2013. Fixed 
index annuities vary in structure, but generally are deferred annuities that enable policyholders to obtain a portion of an equity-linked 
return (based on participation rates and caps) but provide a guaranteed minimum return. These guaranteed minimum rates are generally 
set at 1.0 per cent to 3.0 per cent. Jackson had fixed index annuities allocated to indexed funds totalling £6.1 billion (US$10.2 billion) (2012: 
£5.6 billion (US$9.2 billion)) in account value with minimum guaranteed rates on index accounts ranging from 1.0 per cent to 3.0 per cent 
and a 1.85 per cent average guaranteed rate (2012: 1.0 per cent to 3.0 per cent and a 1.82 per cent average guarantee rate). Jackson also 
offers fixed interest accounts on some fixed index annuity products. Fixed interest accounts of fixed index annuities totalled £1.5 billion 
(US$2.5 billion) (2012: £1.5 billion (US$2.3 billion)) in account value with minimum guaranteed rates ranging from 1.0 per cent to 
3.0 per cent and a 2.56 per cent average guaranteed rate (2012: 1.0 per cent to 3.0 per cent and a 2.53 per cent average guaranteed rate). 
Jackson hedges the equity return risk on fixed index products using futures and options linked to the relevant index as well as through 
offsetting equity exposure in the variable annuities product. The cost of these hedges is taken into account in setting the index participation 
rates or caps. Jackson bears the investment risk and a portion of surrender risk on these products.

Immediate annuities
At 31 December 2013, immediate annuities accounted for 1 per cent (2012: 1 per cent) of Jackson’s policy and contract liabilities. 
Immediate annuities guarantee a series of payments beginning within a year of purchase and continuing over either a fixed period of years 
and/or the life of the policyholder. If the term is for the life of the policyholder, then Jackson’s primary risk are mortality and reinvestment 
risks. The implicit interest rate on these products is based on the market conditions that exist at the time the policy is issued and is 
guaranteed for the term of the annuity.

ii  Variable annuities
At 31 December 2013, variable annuities accounted for 65 per cent (2012: 60 per cent) of Jackson’s policy and contract liabilities. 
Variable annuities are deferred annuities that have the same tax advantages and payout options as interest-sensitive and fixed index 
annuities. They are also used for asset accumulation in retirement planning and to provide income in retirement.

The primary differences between variable annuities and interest-sensitive or fixed index annuities are investment risk and return. If a 
policyholder chooses a variable annuity, the rate of return depends upon the performance of the selected fund portfolio. Policyholders 
may allocate their investment to either the fixed account or a selection of variable accounts. Investment risk on the variable account is 
borne by the policyholder, while investment risk on the fixed is borne by Jackson through guaranteed minimum fixed rates of return. 
At 31 December 2013, 6 per cent (2012: 8 per cent) of variable annuity funds were in fixed accounts. Jackson had accounts in variable 
annuities totalling £4.2 billion (US$7.0 billion) (2012: £4.3 billion (US$7.0 billion)) in account value with minimum guaranteed rates 
ranging from 1.0 per cent to 3.0 per cent and a 1.85 per cent average guaranteed rate (2012: 1.0 per cent to 3.0 per cent and a 
1.89 per cent average guaranteed rate).

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013222

C4:  Policyholder liabilities and unallocated surplus of with-profits funds continued

Jackson issues variable annuity contracts where it contractually guarantees to the contractholder either a) return of no less than total 
deposits made to the contract adjusted for any partial withdrawals, b) total deposits made to the contract adjusted for any partial 
withdrawals plus a minimum return, or c) the highest contract value on a specified anniversary date adjusted for any withdrawals 
following the contract anniversary. These guarantees include benefits that are payable in the event of death (guaranteed minimum death 
benefit (GMDB)), annuitisation (guaranteed minimum income benefit (GMIB)), or at specified dates during the accumulation period 
(guaranteed minimum withdrawal benefit (GMWB) and guaranteed minimum accumulation benefit (GMAB)). Jackson hedges these 
risks using equity options and futures contracts as described in note C7.3. The GMAB and GMIB are no longer offered, with the existing 
GMIB coverage being substantially reinsured. 

Jackson launched Elite Access in March 2012. Elite Access is a variable annuity which has no guaranteed benefits and provides tax 

efficient access to alternative investments. Single premium sales in 2013 were £2,585 million (2012: £849 million).

iii  Aggregate distribution of account values
The table below shows the distribution of account values for fixed annuities (fixed interest rate and fixed index) and the fixed account 
portion of variable annuities within the range of minimum guaranteed interest rates as described in notes i to ii above as at 31 December 
2013 and 2012:

Minimum guaranteed interest rate

1.0%
> 1.0% to 2.0%
> 2.0% to 3.0%
> 3.0% to 4.0%
> 4.0% to 5.0%
> 5.0% 

Total

Account value

2013  £m

2012  £m

3,012
8,349
8,867
1,163
1,460
197

2,534
8,374
9,174
1,236
1,518
209

23,048

23,045

iv  Life insurance
Life insurance products accounted for 14 per cent (2012: 15 per cent) of Jackson’s policy and contract liabilities at 31 December 2013. 
Jackson discontinued new sales of life insurance products effective 1 August 2012 but increased its life insurance products book when 
it acquired REALIC in September 2012. Life products include term life and interest-sensitive life (universal life and variable universal life). 
Term life provides protection for a defined period and a benefit that is payable to a designated beneficiary upon death of the insured. 
Universal life provides permanent individual life insurance for the life of the insured and includes a savings element. Variable universal life 
is a type of life insurance policy that combines death benefit protection with the ability for the policyholder account to be invested in 
separate account funds. For certain fixed universal life plans, additional provisions are held to reflect the existence of guarantees offered 
in the past that are no longer supported by earnings on the existing asset portfolio.

At 31 December 2013, Jackson had interest sensitive life business in force with total account value of £5.7 billion (US$9.5 billion) 

(2012: £6.0 billion (US$9.7 billion)), with minimum guaranteed interest rates ranging from 2.5 per cent to 6.0 per cent with a 4.65 per cent 
average guaranteed rate (2012: 2.5 per cent to 6.0 per cent with a 4.67 per cent average guaranteed rate). The table below shows the 
distribution of the interest-sensitive life business’ account values within this range of minimum guaranteed interest rates as at 
31 December 2013 and 2012:

Minimum guaranteed interest rate

< 2.0%
> 2.0% to 3.0%
> 3.0% to 4.0%
> 4.0% to 5.0%
> 5.0% 

Total

Account value

2013  £m

2012  £m

– 
182
2,182
1,908
1,456

5,728

– 
183
2,141
2,097
1,550

5,971

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued223

v  Institutional products
Jackson’s institutional products consist of guaranteed investment contracts (‘GICs’), funding agreements (including agreements issued 
in conjunction with Jackson’s participation in the US Federal Home Loan Bank programme) and medium-term note funding agreements. 
At 31 December 2013, institutional products accounted for 3 per cent of policy and contract liabilities (2012: 3 per cent). Under a 
traditional GIC, the policyholder makes a lump sum deposit. The interest rate paid is fixed and established when the contract is issued. 
If deposited funds are withdrawn earlier than the specified term of the contract, an adjustment is made that approximates a market value 
adjustment.

Under a funding agreement, the policyholder either makes a lump sum deposit or makes specified periodic deposits. Jackson agrees 
to pay a rate of interest, which may be fixed but is usually a floating short-term interest rate linked to an external index. The average term 
of the funding agreements is one to two years. In 2013 and 2012, there were no funding agreements terminable by the policyholder with 
less than 90 days’ notice.

Determining contract liabilities 
Under the modified statutory basis of reporting applied under IFRS 4 for insurance contracts, providing the requirements of the 
Companies Act, UK GAAP standards and the ABI SORP are met, it is permissible to reflect the previously applied UK GAAP basis. 
Accordingly, and consistent with the basis explained in note A3.1, in the case of Jackson the carrying values of insurance assets and 
liabilities are consolidated into the Group accounts based on US GAAP. An overview of the deferral and amortisation of acquisition costs 
for Jackson is provided in note C5.1(b).

Under US GAAP, investment contracts (as defined for US GAAP purposes) are accounted for by applying in the first instance a 
retrospective deposit method to determine the liability for policyholder benefits. This is then augmented by potentially three additional 
amounts. These amounts are for:

 — Any amounts that have been assessed to compensate the insurer for services to be performed over future periods (ie deferred income);
 — Any amounts previously assessed against policyholders that are refundable on termination of the contract; and
 — Any probable future loss on the contract (ie premium deficiency).

Capitalised acquisition costs and deferred income for these contracts are amortised over the life of the book of contracts. The present 
value of the estimated gross profits is generally computed using the rate of interest that accrues to policyholder balances (sometimes 
referred to as the contract rate). Estimated gross profits include estimates of the following elements, each of which will be determined 
based on the best estimate of amounts of the following individual elements over the life of the book of contracts without provision for 
adverse deviation for:

 — Amounts expected to be assessed for mortality less benefit claims in excess of related policyholder balances;
 — Amounts expected to be assessed for contract administration less costs incurred for contract administration;
 — Amounts expected to be earned from the investment of policyholder balances less interest credited to policyholder balances;
 — Amounts expected to be assessed against policyholder balances upon termination of contracts (sometimes referred to as surrender 

charges); and

 — Other expected assessments and credits.

Variable annuity contracts written by Jackson may, as described above, provide for Guaranteed Minimum Death Benefit, Guaranteed 
Minimum Income Benefit, Guaranteed Minimum Withdrawal Benefit and Guaranteed Minimum Death Benefit features. In general 
terms, liabilities for these benefits are accounted for under US GAAP by using estimates of future benefits and fees under best estimate 
persistency assumptions.

In accordance with US GAAP, the ‘grandfathered’ basis for IFRS, which specifies how certain guarantee features should be accounted 

for, the Guaranteed Minimum Death Benefit and the ‘for life’ portion of Guaranteed Minimum Withdrawal Benefit liabilities are 
determined each period end by estimating the expected value of benefits in excess of the projected account balance and recognising 
the excess ratably over the life of the contract based on total expected assessments. At 31 December 2013, these liabilities were valued 
using a series of deterministic investment performance scenarios, a mean investment return of 7.4 per cent (2012: 8.4 per cent) net of 
external fund management fees, and assumptions for lapse, mortality and expense that are the same as those used in amortising the 
capitalised acquisition costs.

The direct Guaranteed Minimum Income Benefit liability is determined by estimating the expected value of the annuitisation benefits 

in excess of the projected account balance at the date of annuitisation and recognising the excess ratably over the accumulation period 
based on total expected assessments.

Guaranteed Minimum Income Benefit benefits are essentially fully reinsured, subject to a modest deductible and annual claim limits. 

As this reinsurance benefit is net settled, it is considered to be a derivative under IAS 39, and is therefore recognised at fair value with 
the change in fair value included as a component of short-term fluctuations. The direct GMIB liability is not considered a derivative 
instrument under IAS 39 and, as such, an accounting differences arises from this one-sided mark to market.

The assumptions used for calculating the direct Guaranteed Minimum Income Benefit liability at 31 December 2013 and 2012 are 

consistent with those used for calculating the Guaranteed Minimum Death Benefit and ‘for life’ Guaranteed Minimum Withdrawal 
Benefit liabilities. Guaranteed Minimum Withdrawal Benefit ‘not for life’ features are considered to be embedded derivatives under 
IAS 39. Therefore, provisions for these benefits are recognised at fair value. The change in these guaranteed benefit reserves, along with 
claim payments and associated fees included in reserves are included along with the hedge results in short-term fluctuations, resulting 
in removal of the market impact from the operating profit based on longer-term investment returns.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013224

C4:  Policyholder liabilities and unallocated surplus of with-profits funds continued

Jackson regularly evaluates estimates used and adjusts the additional Guaranteed Minimum Death Benefit, Guaranteed Minimum 
Income Benefit and Guaranteed Minimum Withdrawal Benefit ‘for life’ liability balances, with a related charge or credit to benefit 
expense if actual experience or other evidence suggests that earlier assumptions should be revised.

For Guaranteed Minimum Withdrawal Benefit and Guaranteed Minimum Income Benefit reinsurance embedded derivatives that are 
fair valued under IAS 39, Jackson bases its volatility assumptions on implied market volatility for periods ranging from 5 to 10 years where 
sufficient market liquidity is assumed to exist, followed by grading to long-term historical volatility levels beyond that point, and explicitly 
incorporates Jackson’s own credit risk in determining discount rates.

Non-performance risk is incorporated into the calculation through the use of discount interest rates sourced from a AA corporate 
credit curve. Other risk margins, particularly for policyholder behaviour are also incorporated into the model through the use of explicitly 
conservative assumptions. On a periodic basis, Jackson validates the resulting fair values based on comparisons to other models and 
market movements.

With the exception of the Guaranteed Minimum Death Benefit, Guaranteed Minimum Income Benefit, Guaranteed Minimum 
Withdrawal Benefit and Guaranteed Minimum Accumulation Benefit features of variable annuity contracts, the financial guarantee 
features of Jackson’s contracts are in most circumstances not explicitly valued, but the impact of any interest guarantees would be 
reflected as they are earned in the current account value (ie the US GAAP liability).

For traditional life insurance contracts, provisions for future policy benefits are determined under US GAAP using the net level 
premium method and assumptions as of the issue date as to mortality, interest, policy lapses and expenses plus provisions for adverse 
deviation. 

Institutional products are accounted for as investment contracts under IFRS with the liability classified as being in respect of financial 

instruments rather than insurance contracts, as defined by IFRS 4. In practice there is no material difference between the IFRS and 
US GAAP basis of recognition and measurement for these contracts.

Certain institutional products representing obligations issued in currencies other than US dollars have been hedged for changes in 
exchange rates using cross-currency swaps. The fair value of derivatives embedded in funding agreements, as well as foreign currency 
transaction gains and losses, are included in the carrying value of the trust instruments supported by funding agreements recorded in 
other non-insurance liabilities.

The effect of non-recurrent changes of assumptions used to measure insurance assets and liabilities of Jackson is shown in note B4(b).

c  UK
Features of products and guarantees
Prudential’s long-term products in the UK consist of life insurance, pension products and pension annuities.

These products are written primarily in:

 — One of three separate sub-funds of the PAC long-term fund, namely the with-profits sub-fund (WPSF), SAIF, and the non-profit sub-fund;
 — Prudential Annuities Limited (PAL), which is owned by the PAC with-profits sub-fund;
 — Prudential Retirement Income Limited (PRIL), a shareholder-owned subsidiary; or
 — Other shareholder-backed subsidiaries writing mainly non-profit unit-linked business.

i  With-profits products and PAC with-profits sub-fund
The WPSF mainly contains with-profits business but it also contains some non-profit business (unit-linked, term assurances and 
annuities). The WPSF’s profits are apportioned 90 per cent to its policyholders and 10 per cent to shareholders as surplus for distribution 
is determined via the annual actuarial valuation.

The WPSF held a provision of £36 million at 31 December 2013 (2012: £47 million) to honour guarantees on a small amount of 

guaranteed annuity products. SAIF’s exposure to guaranteed annuities is described below.

With-profits products provide returns to policyholders through bonuses that are ‘smoothed’. There are two types of bonuses: ‘annual’ 

and ‘final’. Annual bonuses are declared once a year, and once credited, are guaranteed in accordance with the terms of the particular 
product. Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration.

The main factors that influence the determination of bonus rates are the return on the investments of the with-profits fund, inflation, 
taxation, the expenses of the fund chargeable to policyholders and the degree to which investment returns are smoothed. The overall 
rate of return earned on investments and the expectation of future investment returns are the most important influences on bonus rates. 
A high proportion of the assets backing the with-profits business are invested in equities and real estate. If the financial strength of 

the with-profits business is affected, then a higher proportion of fixed interest or similar assets might be held by the fund.

Further details on the determination of the two types of the bonuses, ‘regular’ and ‘final’ are provided below:

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued225

Regular bonus rates
For regular bonuses, the bonus rates are determined for each type of policy primarily by targeting the bonus level at a prudent proportion 
of the long-term expected future investment return on underlying assets. The expected future investment return is reduced as 
appropriate for each type of policy to allow for items such as expenses, charges, tax and shareholders’ transfers. However, the rates 
declared may differ by product type, or by the date of payment of the premium, or date of issue of the policy, or if the accumulated annual 
bonuses are particularly high or low, relative to a prudent proportion of the achieved investment return.

When target bonus levels change, the PAC board of directors (PAC Board) has regard to the overall strength of the long-term fund 

when determining the length of time over which it will seek to achieve the amended prudent target bonus level.

In normal investment conditions, PAC expects changes in regular bonus rates to be gradual over time. However, PAC retains the 
discretion whether or not to declare a regular bonus each year, and there is no limit on the amount by which regular bonus rates can change.

Final bonus rates
A final bonus which is normally declared yearly, may be added when a claim is paid or when units of a unitised product are realised.

The rates of final bonus usually vary by type of policy and by reference to the period, usually a year, in which the policy commences or 

each premium is paid. These rates are determined by reference to the asset shares for the sample policies but subject to the smoothing 
approach as explained below.

In general, the same final bonus scale applies to maturity, death and surrender claims except that:

 — The total surrender value may be impacted by the application of a Market Value Reduction for accumulating with-profits policies and 

by the surrender bases for conventional with-profits business; and

 — For the SAIF and Scottish Amicable, the final bonus rates applicable on surrender may be adjusted to reflect expected future bonus rates.

Application of significant judgement
The application of the above method for determining bonuses requires the PAC Board to apply significant judgement in many respects, 
including in particular the following:

 — Determining what constitutes fair treatment of customers: Prudential is required by UK law and regulation to consider the fair 

treatment of its customers in setting bonus levels. The concept of determining what constitutes fair treatment, while established by 
statute, is not defined;

 — Smoothing of investment returns: This is an important feature of with-profits products. Determining when particular circumstances, 

such as a significant rise or fall in market values, warrant variations in the standard bonus smoothing limits that apply in normal 
circumstances requires the PAC Board to exercise significant judgement; and

 — Determining at what level to set bonuses to ensure that they are competitive: The overall return to policyholders is an important 

competitive measure for attracting new business.

Key assumptions
As noted above, the overall rate of return on investments and the expectation of future investment returns are the most important 
influences in bonus rates, subject to the smoothing described below. Prudential determines the assumptions to apply in respect of these 
factors, including the effects of reasonably likely changes in key assumptions, in the context of the overarching discretionary and 
smoothing framework that applies to its with-profits business as described above. As such, it is not possible to specifically quantify the 
effects of each of these assumptions, or of reasonably likely changes in these assumptions.

Prudential’s approach, in applying significant judgement and discretion in relation to determining bonus rates, is consistent 

conceptually with the approach adopted by other firms that manage a with-profits business. It is also consistent with the requirements 
of UK law, which require all UK firms that carry out a with-profits business to define, and make publicly available, the Principles and 
Practices of Financial Management (PPFM) that are applied in the management of their with-profits funds.

Accordingly, Prudential’s PPFM contains an explanation of how it determines regular and final bonus rates within the discretionary 
framework that applies to all with-profits policies, subject to the general legislative requirements applicable. The purpose of Prudential’s 
PPFM is therefore to:

 — Explain the nature and extent of the discretion available;
 — Show how competing or conflicting interests or expectations of different groups and generations of policyholders, and policyholders 

and shareholders are managed so that all policyholders and shareholders are treated fairly; and 

 — Provide a knowledgeable observer (eg a financial adviser) with an understanding of the material risks and rewards from starting and 

continuing to invest in a with-profits policy with Prudential.

Furthermore, in accordance with industry-wide regulatory requirements, the PAC Board has appointed: 

 — An Actuarial Function Holder who provides the PAC Board with all actuarial advice;
 — A With-Profits Actuary whose specific duty is to advise the PAC Board on the reasonableness and proportionality of the manner in which 
its discretion has been exercised in applying the PPFM and the manner in which any conflicting interests have been addressed; and
 — A With-Profits Committee of independent individuals, which assesses the degree of compliance with the PPFM and the manner in 

which conflicting rights have been addressed.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013226

C4:  Policyholder liabilities and unallocated surplus of with-profits funds continued

Smoothing of investment return
In determining bonus rates for the UK with-profits policies, smoothing is applied to the allocation of the overall earnings of the UK 
with-profits fund of which the investment return is a significant element. The smoothing approach differs between accumulating and 
conventional with-profits policies to reflect the different contract features. In normal circumstances, Prudential does not expect most 
payout values on policies of the same duration to change by more than 10 per cent up or down from one year to the next, although some 
larger changes may occur to balance payout values between different policies. Greater flexibility may be required in certain circumstances, 
for example following a significant rise or fall in market values, and in such situations the PAC Board may decide to vary the standard 
bonus smoothing limits in order to protect the overall interests of policyholders.

The degree of smoothing is illustrated numerically by comparing in the following table the relatively ‘smoothed’ level of policyholder 
bonuses declared as part of the surplus for distribution, with the more volatile movement in investment return and other items of income 
and expenditure of the UK component of the PAC with-profits fund for each year presented.

Net income of the fund:
Investment return
Claims incurred
Movement in policyholder liabilities
Add back policyholder bonuses for the year (as shown below)
Claims incurred and movement in policyholder liabilities

(including charge for provision for asset shares and excluding policyholder bonuses)

Earned premiums, net of reinsurance
Other income
Acquisition costs and other expenditure
Share of profits from investment joint ventures
Tax charge

Net income of the fund before movement in unallocated surplus
Movement in unallocated surplus

Surplus for distribution

Surplus for distribution allocated as follows:

90% policyholders’ bonus (as shown above)
10% shareholders’ transfers

2013  £m

2012*  £m

5,757
(6,681)
(197)
1,749

(5,129)
3,801
52
(1,025)
88
(308)

3,236
(1,294)

1,942

1,749
193

1,942

8,390
(6,857)
(3,989)
1,865

(8,981)
4,558
39
(907)
27
(286)

2,840
(769)

2,071

1,865
206

2,071

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

ii  Annuity business
Prudential’s conventional annuities include level, fixed-increase and inflation-linked annuities, the link being to the Retail Price Index 
(RPI) in the majority of cases. They are mainly written within the subsidiaries PAL, PRIL, the PAC non-profit sub-fund and the PAC 
with-profits sub-fund, but there are some annuity liabilities in Prudential Pensions Limited and SAIF.

Prudential’s fixed-increase annuities incorporate automatic increases in annuity payments by fixed amounts over the policyholder’s 
life. The RPI annuities that Prudential offers provide for a regular annuity payment to which an additional amount is added periodically 
based on the increase in the UK RPI. 

Prudential’s with-profits annuities, which are written in the WPSF, combine the income features of annuity products with the 

investment smoothing features of with-profits products and enable policyholders to obtain exposure to investment return on the WPSF’s 
equity shares, property and other investment categories over time. Policyholders select a ‘required smoothed return’ bonus from the 
specific range Prudential offers for the particular product. The amount of the annuity payment each year depends upon the relationship 
between the required smoothed return bonus rate selected by the policyholder when the product is purchased and the smoothed return 
bonus rates Prudential subsequently declares each year during the term of the product. If the total bonus rates fall below the anticipated 
rate, then the annuity income falls.

iii  SAIF
SAIF is a ring-fenced sub-fund of the PAC long-term fund formed following the acquisition of the mutually owned Scottish Amicable Life 
Assurance Society in 1997. No new business may be written in SAIF, although regular premiums are still being paid on policies in force at 
the time of the acquisition and incremental premiums are permitted on these policies.

The fund is solely for the benefit of policyholders of SAIF. Shareholders have no interest in the profits of this fund although they are 

entitled to asset management fees on this business.

The process for determining policyholder bonuses of SAIF with-profits policies, which constitute the vast majority of obligations of the 
funds, is similar to that for the with-profits policies of the WPSF. However, in addition, the surplus assets in SAIF are allocated to policies 
in an orderly and equitable distribution over time as enhancements to policyholder benefits ie in excess of those based on asset share.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued227

Provision is made for the risks attaching to some SAIF unitised with-profits policies that have (Market Value Reduction) MVR-free 

dates and for those SAIF products which have a guaranteed minimum benefit on death or maturity of premiums accumulated at 
4 per cent per annum.

The Group’s main exposure to guaranteed annuities in the UK is through SAIF and a provision of £328 million was held in SAIF at 
31 December 2013 (2012: £371 million) to honour the guarantees. As SAIF is a separate sub-fund solely for the benefit of policyholders 
of SAIF, this provision has no impact on the financial position of the Group’s shareholders’ equity.

iv  Unit-linked (non-annuity) and other non-profit business
Prudential UK insurance operations also have an extensive book of unit-linked policies of varying types and provide a range of other 
non-profit business such as credit life and protection contracts. These contracts do not contain significant financial guarantees.

There are no guaranteed maturity values or guaranteed annuity options on unit-linked policies except for minor amounts for certain 

policies linked to cash units within SAIF.

Determining contract liabilities
i  Overview
The calculation of the contract liabilities involves the setting of assumptions for future experience. This is done following detailed review 
of the relevant experience including in particular mortality, expenses, tax, economic assumptions and, where applicable, persistency.

For with-profits business written in the WPSF or SAIF, a market consistent valuation is performed (as described in section (ii) below). 
Additional assumptions required are for persistency and the management actions under which the fund is managed. Assumptions used 
for a market-consistent valuation typically do not contain margins, whereas those used for the valuation of other classes of business do.

Mortality assumptions are set based on the results of the most recent experience analysis looking at the experience over recent years 
of the relevant business. For non-profit business, a margin for adverse deviation is added. Different assumptions are applied for different 
product groups. For annuitant mortality, assumptions for current mortality rates are based on recent experience investigations and 
expected future improvements in mortality. The expected future improvements are based on recent experience and projections of the 
business and industry experience generally.

Maintenance and, for some classes of business, termination expense assumptions are expressed as per policy amounts. They are set 

based on the expenses incurred during the year, including an allowance for ongoing investment expenditure and allocated between 
entities and product groups in accordance with the operation’s internal cost allocation model. For non-profit business a margin for 
adverse deviation is added to this amount. Expense inflation assumptions are set consistent with the economic basis and based on the 
difference between yields on nominal gilts and index-linked gilts.

The actual renewal expenses incurred on behalf of SAIF by other Group companies are recharged in full to SAIF. 
The assumptions for asset management expenses are based on the charges specified in agreements with the Group’s asset 

management operations, plus a margin for adverse deviation for non-profit business.

Tax assumptions are set equal to current rates of taxation.
For non-profit business excluding unit-linked business, the valuation interest rates used to discount the liabilities are based on the 
yields as at the valuation date on the assets backing the technical provisions. For fixed interest securities the gross redemption yield is 
used except for the PAL (including the business recaptured by PAC WPSF in 2011) and PRIL annuity business where the internal rate 
of return of the assets backing the liabilities is used. Properties are valued using the rental yield, and for equities it is the greater of the 
dividend yield and the average of the dividend yield and the earnings yield. An adjustment is made to the yield on non-risk-free fixed 
interest securities and property to reflect credit risk. To calculate the non-unit reserves for linked business, assumptions have been set for 
the gross unit growth rate and the rate of inflation of maintenance expenses, as well as for the valuation interest rate as described above.

ii  WPSF and SAIF
The policyholder liabilities reported for the WPSF are primarily for two broad types of business. These are accumulating and conventional 
with-profits contracts. The policyholder liabilities of the WPSF are accounted for under FRS 27.

The provisions have been determined on a basis consistent with the detailed methodology included in regulations contained in the 
PRA’s rules for the determination of reserves on the PRA’s ‘realistic’ Peak 2 basis. In aggregate, the regime has the effect of placing a value 
on the liabilities of UK with-profits contracts, which reflects the amounts expected to be paid based on the current value of investments 
held by the with-profits funds and current circumstances. These contracts are a combination of insurance and investment contracts with 
discretionary participation features, as defined by IFRS 4.

The PRA’s Peak 2 calculation under the realistic regime requirement is explained further in note A3.1(d) under the UK regulated 

with-profits section.

The contract liabilities for with-profits business also require assumptions for persistency. These are set based on the results of recent 

experience analysis.

The process of determining policyholder liabilities of SAIF is similar to that for the with-profits policies of the WPSF.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013228

C4:  Policyholder liabilities and unallocated surplus of with-profits funds continued

iii  Annuity business
Credit risk provisions
For IFRS reporting, the results for UK shareholder-backed annuity business are particularly sensitive to the allowances made for credit 
risk. Further details on credit risk allowance are provided in note B4(c).

Mortality
The mortality assumptions are set in light of recent population and internal experience. The assumptions used are percentages of standard 
actuarial mortality tables with an allowance for future mortality improvements. Where annuities have been sold on an enhanced basis 
to impaired lives an additional age adjustment is made. The percentages of the standard table used are selected according to the source 
of business. 

Since 2009, new mortality projection models have been released annually by the Continuous Mortality Investigation (CMI). 

The CMI 2011 model was used to produce the 2012 results, with calibration to reflect an appropriate view of future mortality 
improvements. The CMI 2012 model was used to produce the 2013 results, again with calibration to reflect an appropriate view 
of future mortality improvements.

The tables and range of percentages used are set out in the following tables:

2013

In payment

Non-profit annuities within the WPSF
 (including PAL)

Males

Females

Males

PRIL

Females

93% – 99% PCMA00 
with future  
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2012 mortality 
model, with a long-term 
improvement rate 
of 2.25%.

89% – 101% PCFA00 
with future  
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2012 mortality 
model, with a long-term 
improvement rate  
of 1.50%.

91% – 96% PCMA00 
with future  
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2012 mortality 
model, with a long-term 
improvement rate 
of 2.25%.

84% – 98% PCFA00 
with future 
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2012 mortality 
model, with a long-term 
improvement rate 
of 1.50%.

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

2012

In payment

Non-profit annuities within the WPSF
 (including PAL)

Males

Females

Males

PRIL

Females

93% – 99% PCMA00 
with future  
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2011 mortality 
model, with a long-term 
improvement rate 
of 2.25%.

89% – 101% PCFA00 
with future  
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2011 mortality 
model, with a long-term 
improvement rate  
of 1.50%.

92% – 96% PCMA00 
with future  
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2011 mortality 
model, with a long-term 
improvement rate 
of 2.25%.

84% – 97% PCFA00 
with future 
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2011 mortality 
model, with a long-term 
improvement rate 
of 1.50%.

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

2011

In payment

Non-profit annuities within the WPSF
 (including PAL)

Males

Females

Males

PRIL

Females

92% – 98% PCMA00 
with future  
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2009 mortality 
model, with a long term 
improvement rate 
of 2.25%.

88% – 100% PCFA00 
with future  
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2009 mortality 
model, with a long term 
improvement rate  
of 1.25%.

93% – 94% PCMA00 
with future  
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2009 mortality 
model, with a long term 
improvement rate 
of 2.25%.

84% – 96% PCFA00 
with future 
improvements in line 
with Prudential’s own 
calibration of the 
CMI 2009 mortality 
model, with a long term 
improvement rate 
of 1.25%.

In deferment

AM92 minus 4 years

AF92 minus 4 years

AM92 minus 4 years

AF92 minus 4 years

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
 
229

iv  Unit-linked (non-annuity) and other non-profit business
The majority of other long-term business written in the UK insurance operations is unit-linked business or other business with similar 
features. For these contracts the attaching liability reflects the unit value obligation and provision for expenses and mortality risk. 
The latter component is determined by applying mortality assumptions on a basis that is appropriate for the policyholder profile.

For unit-linked business, the assets covering unit liabilities are exposed to market risk, but the residual risk when considering the 

unit-linked liabilities and assets together is limited to the effect on fund-based charges.

For those contracts where the level of insurance risk is insignificant, the assets and liabilities arising under the contracts are 

distinguished between those that relate to the financial instrument liability and acquisition costs and deferred income that relate to the 
component of the contract that relates to investment management. Acquisition costs and deferred income are recognised consistent 
with the level of service provision in line with the requirements of IAS 18.

v  Effect of changes in assumptions used to measure insurance assets and liabilities 
Credit risk 
There has been no change of approach in the setting of assumption levels of credit risk in 2013 and 2012. However, changes in the 
portfolio have given rise to altered levels of credit risk allowance as set out in note B4(c).

Other operating assumption changes
The effect of other operating assumption changes for the shareholder-backed business is set out in note B4 (c).

For the with-profits sub-fund, the aggregate effect of assumption changes in 2013 was a net credit to unallocated surplus of 

£200 million (2012: net charge of £90 million), relating to changes in mortality assumptions, offsetting releases of margins, and altered 
expense, persistency and economic assumptions, where appropriate in the two periods. 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013230

C5:  Intangible assets 

C5.1  Intangible assets attributable to shareholders
a  Goodwill attributable to shareholders 

Cost
At beginning of year
Additional consideration paid on previously acquired business
Exchange differences

At end of year
Aggregate impairment

Net book amount at end of year

Goodwill attributable to shareholders comprises:

M&G
Other

2013  £m

2012  £m

1,589
– 
(8)

1,581
(120)

1,461

1,153
308

1,461

1,585
2
2

1,589
(120)

1,469

1,153
316

1,469

Other goodwill represents amounts allocated to entities in Asia and the US operations in respect of acquisitions made prior to 2012. 
As discussed in note D1 there was no goodwill attached to the purchase of REALIC or Thanachart Life. Other goodwill amounts by 
acquired operations are not individually material.

The aggregate goodwill impairment of £120 million at 31 December 2013 and 2012 relates to the goodwill held in relation to the Japan 

life business which was impaired in 2005. The Group signed an agreement to sell the Japan life business in July 2013. The completion of 
the transaction is dependent on regulatory approval.

Impairment testing
Goodwill does not generate cash flows independently of other groups of assets and thus is assigned to cash-generating units for the 
purposes of impairment testing. These cash-generating units are based upon how management monitors the business and represent 
the lowest level to which goodwill can be allocated on a reasonable basis.

Assessment of whether goodwill may be impaired
Goodwill is tested for impairment by comparing the cash-generating units carrying amount, including any goodwill, with its recoverable amount.
With the exception of M&G, the goodwill attributable to shareholders mainly relates to acquired life businesses. The Company routinely 
compares the aggregate of net asset value and acquired goodwill on an IFRS basis of acquired life business with the value of the business 
as determined using the EEV methodology, as described in note 15. Any excess of IFRS over EEV carrying value is then compared with 
EEV basis value of current and projected future new business to determine whether there is any indication that the goodwill in the IFRS 
statement of financial position may be impaired. The assumptions underpinning the Group’s EEV basis of reporting are included in the 
EEV basis supplementary information in this Annual Report. 

M&G
The recoverable amount for the M&G cash-generating units has been determined by calculating its value in use. This has been 
calculated by aggregating the present value of future cash flows expected to be derived from the M&G operating segment (based upon 
management projections).

The discounted cash flow valuation has been based on a three-year plan prepared by M&G, and approved by management, and 

cash flow projections for later years.

The value in use is particularly sensitive to a number of key assumptions as follows:

i 

ii 

iii 

 The set of economic, market and business assumptions used to derive the three-year plan. The direct and secondary effects of recent 
developments, eg changes in global equity markets, are considered by management in arriving at the expectations for the financial 
projections for the plan.

 The assumed growth rate on forecast cash flows beyond the terminal year of the plan. A growth rate of 2.5 per cent (2012: 2.5 per cent) 
has been used to extrapolate beyond the plan period representing management’s best estimate view of the long-term growth rate 
of the business after considering the future and past growth rates and external sources of data.

 The risk discount rate. Differing discount rates have been applied in accordance with the nature of the individual component 
businesses. For retail and institutional business, a risk discount rate of 12 per cent (2012: 12 per cent) has been applied to post-tax 
cash flows. The pre-tax risk discount rate was 18 per cent (2012: 15 per cent). Management have determined the risk discount rate 
by reference to an average implied discount rate for comparable UK listed asset managers calculated by reference to risk-free rates, 
equity risk premiums of 5 per cent and an average ‘beta’ factor for relative market risk of comparable UK listed asset managers. 
A similar approach has been applied for the other component businesses of M&G.

iv  That asset management contracts continue on similar terms.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued231

Management believes that any reasonable change in the key assumptions would not cause the recoverable amount of M&G to fall below 
its carrying amount. 

b  Deferred acquisition costs and other intangible assets attributable to shareholders
The deferred acquisition costs and other intangible assets attributable to shareholders comprise: 

Deferred acquisition costs related to insurance contracts as classified under IFRS 4 
Deferred acquisition costs related to investment management contracts, including life assurance contracts 

classified as financial instruments and investment management contracts under IFRS 4

Present value of acquired in-force policies for insurance contracts as classified under IFRS 4 (PVIF)
Distribution rights and other intangibles

2013  £m

2012*  £m

4,684

96

4,780

67
448

515

3,776

100

3,876

64
237

301

Total of deferred acquisition costs and other intangible assets

5,295

4,177

*  The 2012 comparative results have been retrospectively adjusted from those previously published for the application of IFRS 11 described in note A2 whereby equity 

presentation rather than proportionate consolidation for joint venture operations applies.

Balance at 1 January

As previously reported
Effect of adoption of IFRS 11 note A2

After effect of change
Reclassification of Japan life as held for sale note D5
Additions
Acquisition of subsidiaries
Amortisation to the income statement:
Operating profit
Non-operating profit

Disposals 
Exchange differences and other movements
Amortisation of DAC related to net unrealised valuation 
movements on Jackson’s available-for-sale securities 
recognised within other comprehensive income

Balance at 31 December

2013  £m

2012*  £m

Deferred acquisition costs

Asia

US

UK

Asset 
manage-
ment 

PVIF and 
other 
 intan-
gibles† 

Total

Total 

654
(90)

564
(28)
202
– 

(167)
–
(167)
– 
(18)

3,199
– 

3,199
– 
716
– 

(403)
228
(175)
– 
(117)

– 

498

553

4,121

103
– 

103
– 
3
– 

(17)
–
(17)
– 
– 

– 

89

10
– 

10
– 
12
– 

(5)
–
(5)
– 
– 

– 

17

301
– 

301
– 
297
21

(51)
–
(51)
(1)
(52)

4,267
(90)

4,177
(28)
1,230
21

(643)
228
(415)
(1)
(187)

4,234
(90)

4,144
– 
1,059
5

(682)
76
(606)
– 
(155)

 – 

498

(270)

515

5,295

4,177

*  The 2012 comparative results have been retrospectively adjusted from those previously published for the application of IFRS 11 described in note A2 whereby equity 

presentation rather than proportionate consolidation for joint venture operations applies.

† PVIF and other intangibles includes software rights of £56 million (2012: £60 million) with additions of £26 million, amortisation of £27 million, disposals and other 
movements of £1 million and exchange losses of £2 million. The additions of £297 million for PVIF and other intangibles in 2013 include the amount advanced to 
secure the exclusive 15-year bancassurance partnership agreement entered into with Thanachart Bank in Thailand. Further, the addition of £21 million for acquisition 
of subsidiaries is for the acquisition of Thanachart Life. The amount of £5 million for 2012 was for the acquisition of REALIC. See note D1 for further details. 

US insurance operations
Summary balances
The DAC amount in respect of US insurance operations comprises amounts in respect of: 

Variable annuity business
Other business
Cumulative shadow DAC (for unrealised gains/losses booked in other comprehensive income)*

Total DAC for US operations

2013  £m 

2012  £m 

3,716
868
(463)

4,121

3,330
821
(952)

3,199

*  Consequent upon the negative unrealised valuation movement in 2013 of £2,089 million (2012: positive unrealised valuation movement of £862 million), there is a 
credit of £498 million (2012: a debit of £270 million) for altered ‘shadow’ DAC amortisation booked within other comprehensive income. These adjustments reflect 
movement from period to period, in the changes to the pattern of reported gross profits that would have happened if the assets reflected in the statement of financial 
position had been sold, crystallising the unrealised gains and losses, and the proceeds reinvested at the yields currently available in the market. At 31 December 2013, 
the cumulative shadow DAC balance as shown in the table above was negative £463 million (2012: negative £952 million).

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013232

C5:  Intangible assets continued

Overview of the deferral and amortisation of acquisition costs for Jackson 
Under IFRS 4, the Group applies ‘grandfathered’ US GAAP for measuring the insurance assets and liabilities of Jackson. In the case of 
Jackson term business, acquisition costs are deferred and amortised in line with expected profits. For annuity and interest-sensitive life 
business, acquisition costs are deferred and amortised in line with a combination of historical and future expected gross profits on the 
relevant contracts. For fixed and index annuity and interest-sensitive life business, the key assumption is the long-term spread between 
the earned rate on investments and the rate credited to policyholders, which is based on an annual spread analysis. Expected gross 
profits also depend on mortality assumptions, assumed unit costs and terminations other than deaths (including the related charges), 
all of which are based on a combination of actual experience of Jackson, industry experience and future expectations. A detailed analysis 
of actual mortality, lapse and expense experience is performed using internally developed experience studies. 

As with fixed and index annuity and interest-sensitive life business, acquisition costs for Jackson’s variable annuity products are 

amortised in line with the emergence of profits. The measurement of the amortisation in part reflects current period fees (including those 
for guaranteed minimum death, income, or withdrawal benefits) earned on assets covering liabilities to policyholders, and the historical 
and expected level of future gross profits which depends on the assumed level of future fees, as well as components related to mortality, 
lapse, and expense. 

Mean reversion technique
For variable annuity products, under US GAAP (as ‘grandfathered’ under IFRS 4) the projected gross profits, against which acquisition 
costs are amortised, reflect an assumed long-term level of returns on separate account investments which, as referenced in note A2, for 
Jackson, is 7.4 per cent (2012: 8.4 per cent ) after deduction of net external fund management fees. This is applied to the period end level 
of separate account assets after application of a mean reversion technique that removes a portion of the effect of levels of short-term 
variability in current market returns.

Under the mean reversion technique applied by Jackson, the projected level of return for each of the next five years is adjusted from 
period to period so that in combination with the actual rates of return for the preceding two years and the current period, the 7.4 per cent 
(2012: 8.4 per cent) annual return is realised on average over the entire eight-year period. Projected returns after the mean reversion 
period revert back to the 7.4 per cent (2012: 8.4 per cent) assumption.

However, to ensure that the methodology does not over anticipate a reversion to trend following adverse markets, the mean reversion 

technique has a cap and floor feature whereby the projected returns in each of the next five years can be no more than 15 per cent per 
annum and no less than 0 per cent per annum (both gross of asset management fees) in each year. 

Sensitivity of amortisation charge
The amortisation charge to the income statement is reflected in both operating profit and short-term fluctuations in investment returns. 
The amortisation charge to the operating profit in a reporting period comprises:

i 

 a core amount that reflects a relatively stable proportion of underlying premiums or profit; and

ii 

 an element of acceleration or deceleration arising from market movements differing from expectations.

In periods where the cap and floor feature of the mean reversion technique are not relevant, the technique operates to dampen the second 
element above. Nevertheless, extreme market movements can cause material acceleration or deceleration of amortisation in spite of this 
dampening effect.

Furthermore, in those periods where the cap or floor is relevant, the mean reversion technique provides no further dampening and 

additional volatility may result.

In 2013, the DAC amortisation charge for operating profit was determined after including a credit for decelerated amortisation of 
£82 million (2012: £56 million). The 2013 amount primarily reflects the separate account performance of 20 per cent, which is higher 
than the assumed level for the year.

As noted above, the application of the mean reversion formula has the effect of dampening the impact of equity market movements 
on DAC amortisation while the mean reversion assumption lies within the corridor. It would take a significant movement in equity markets 
in 2014 (outside the range of negative 37 per cent to positive 27 per cent) for the mean reversion assumption to move outside the corridor.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued233

Deferred acquisition costs related to insurance and investment contracts attributable to shareholders
Additional movement analysis of deferred acquisition costs and other intangibles attributable to shareholders
The movement in deferred acquisition costs relating to insurance and investment contracts attributable to shareholders are as follows:

DAC at 1 January 
Additions
Amortisation
Exchange differences
Change in shadow DAC related to movement in unrealised appreciation of 

Jackson’s securities classified as available-for-sale

DAC at 31 December

2013  £m

2012*  £m

Insurance 
contracts 

Investment
 management
note

Insurance 
contracts 

Investment
 management
note

3,776
920
(372)
(138)

498

4,684

100
14
(18)
– 

– 

96

3,716
1,013
(535)
(148)

(270)

3,776

105
12
(17)
– 

– 

100

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Note
All of the additions are through internal development. The carrying amount of the balance comprises the following gross and accumulated amortisation amounts:

Gross amount
Accumulated amortisation

Net book amount

Present value of acquired in-force (PVIF) and other intangibles attributable to shareholders

2013  £m 

2012  £m 

224
(128)

96

210
(110)

100

At 1 January
Cost
Accumulated amortisation

Additions (including amounts arising on acquisition 

of subsidiaries) 
Amortisation charge
Disposals 
Exchange differences and other movements

At 31 December 

Comprising:
Cost
Accumulated amortisation

2013  £m

Other intangibles
note (ii)

Distri-
bution
 rights

Software

Total

230
(53)

177

271
(17)
– 
(39)

392

458
(66)

392

184
(124)

60

26
(27)
(1)
(2)

56

203
(147)

56

631
(330)

301

318
(51)
(1)
(52)

515

882
(367)

515

PVIF
note (i)

217
(153)

64

21
(7)
(0)
(11)

67

221
(154)

67

2012*  £m

Other intangibles
note (ii)

Distri-
bution
 rights

Software

Total

235
(36)

199

– 
(17)
– 
(5)

177

230
(53)

177

153
(96)

57

32
(28)
– 
(1)

60

184
(124)

60

600
(280)

320

37
(50)
– 
(6)

301

631
(330)

301

PVIF
note (i)

212
(148)

64

5
(5)
– 
– 

64

217
(153)

64

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(i) 

All of the PVIF balances relate to insurance contracts and are accounted for under UK GAAP as permitted by IFRS 4. The PVIF attaching to investment contracts 
have been fully amortised. Amortisation is charged to the ‘acquisition costs and other operating expenditure’ line in the income statement over the period of 
provision of asset management services as those profits emerge.

(ii)  Other intangibles comprise distribution and software rights. Distribution rights relate to facilitation fees paid in respect of the bancassurance partnership 

arrangements in Asia for the bank distribution of Prudential’s insurance products for a fixed period of time. The distribution rights amounts are amortised over 
the term of the distribution contracts. Software is amortised over its useful economic life, which generally represents the licence period of the software 
acquired. Amortisation is charged to the ‘acquisition costs and other expenditure’ line in the income statement.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013234

C5:  Intangible assets continued

C5.2  Intangible assets attributable to with-profits funds
a  Goodwill in respect of acquired investment subsidiaries for venture fund and other investment purposes

At 1 January
Exchange differences

At 31 December 

2013  £m

2012  £m

178
(1)

177

178
– 

178

All the goodwill relates to the UK insurance operations segment.

The venture fund investments consolidated by the Group relates to investments of the PAC with-profits fund which are managed 
by M&G for which the goodwill is shown in the table above. Goodwill is tested for impairment of these investments by comparing the 
investment’s carrying value including goodwill with its recoverable amount (fair value less costs to sell). The fair value is determined by 
using a discounted cash flow valuation based on cash flow projections to 2016 prepared by management after considering the historical 
experience and future growth rates of the business. The key assumption applied in the calculations is the risk discount rate which were 
from 10 to 14 per cent. The discount rates were derived by reference to risk-free rates and an equity premium risk. In 2013 and 2012, 
none of the goodwill was impaired.

b  Deferred acquisition costs and other intangible assets
Other intangible assets in the Group consolidated statement of financial position attributable to with-profits funds consist of:

Deferred acquisition costs related to insurance contracts attributable to the PAC with-profits fund note 
Distribution rights attributable to with-profits funds of the Asia insurance operations
Computer software attributable to with-profits funds of the Asia insurance operations

2013  £m

2012  £m

6
60
6

72

6
70
2

78

Note
The above costs relate to non-participating business written by the PAC with-profits sub-fund. As the with-profit contracts are accounted for under the UK regulatory 
‘realistic basis’, no deferred acquisition costs are established for this type of business.

Distribution rights attributable to with-profits funds of the Asia insurance operations
Distribution rights relate to facilitation fees paid in relation to the bancassurance partnership arrangements in Asia for the bank 
distribution of Prudential’s insurance products for a fixed period of time. The distribution rights amounts are amortised over the term 
of the distribution contracts.

At 1 January
Gross amount
Accumulated amortisation

Amortisation charge
Exchange differences

At 31 December 

Comprising:

Gross amount
Accumulated amortisation

2013  £m

2012  £m

92
(22)

70

(9)
(1)

60

91
(31)

60

96
(13)

83

(9)
(4)

70

92
(22)

70

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continuedC6:  Borrowings

C6.1  Core structural borrowings of shareholder-financed operations

Holding company operations:

US$1,000m 6.5% Perpetual Subordinated Capital Securities
US$250m 6.75% Perpetual Subordinated Capital Securities note (vi)
US$300m 6.5% Perpetual Subordinated Capital Securities note (vi)
US$750m 11.75% Perpetual Subordinated Capital Securities
US$700m 5.25% Perpetual Subordinate Capital Securities note (iv), (vi)
US$550m 7.75% Perpetual Subordinated Capital Securities note (vi)

235

2013  £m

2012  £m

604
151
181
451
417
329

 615 
 154 
 185 
 458 
–
 334 

Perpetual subordinated capital securities (Innovative Tier 1) note (i), (iv)

2,133

 1,746 

¤20m Medium Term Subordinated Notes 2023 note (vii)
£435m 6.125% Subordinated Notes 2031 
£400m 11.375% Subordinated Notes 2039
£700m 5.7% Subordinated Notes 2063 note (v)

Subordinated notes (Lower Tier 2) note (i),(v)

Subordinated debt total
Senior debt: note (ii)

£300m 6.875% Bonds 2023
£250m 5.875% Bonds 2029

Holding company total
Prudential Capital bank loan note (iii)
Jackson US$250m 8.15% Surplus Notes 2027 (Lower Tier 2) note (i), (viii)

Total (per consolidated statement of financial position)

17
429
388
695

1,529

3,662

300
249

4,211
275
150

4,636

 16 
 429 
 386 
–

 831 

 2,577 

 300 
 249 

 3,126 
 275 
 153 

 3,554 

Notes
(i) 

These debt classifications are consistent with the treatment of capital for regulatory purposes, as defined in the Prudential Regulation Authority handbook.

Tier 1 subordinated debt is entirely US$ denominated. The Group has designated all US$3.55 billion (2012: US$2.85 billion) of its Tier 1 subordinated debt as 

a net investment hedge under IAS 39 to hedge the currency risks related to the net investment in Jackson.
The senior debt ranks above subordinated debt in the event of liquidation.

(ii) 
(iii)  The Prudential Capital bank loan of £275 million has been made in two tranches: a £160 million loan maturing on 20 December 2017, currently drawn at a cost of 

(iv) 

(v) 

12 month £LIBOR plus 0.4 per cent and a £115 million loan also maturing on 20 December 2017 and currently drawn at a cost of 12 month £LIBOR plus 0.59 per cent.
In January 2013, the Company issued core structural borrowings of US$700 million 5.25 per cent Tier 1 Perpetual Subordinated Capital Securities primarily to 
retail investors in Asia. The proceeds, net of costs, were US$689 million.
In December 2013, the Company issued core structural borrowings of £700 million Lower Tier 2 Subordinated notes primarily to UK institutional investors. 
The proceeds, net of costs, were £695 million.

(vi)  These borrowings can be converted, in whole or in part, at the Company’s option and subject to certain conditions, on any interest payment date, into one 

or more series of Prudential preference shares.

(vii)  The €20 million borrowings were issued at 20-year Euro Constant Maturity Swap (capped at 6.5 per cent). These have been swapped into borrowings of £14 million 

with interest payable at three month £LIBOR plus 1.2 per cent.

(viii)  The Jackson’s borrowings are unsecured and subordinated to all present and future indebtedness, policy claims and other creditor claims of Jackson.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013236

C6:  Borrowings continued

C6.2  Other borrowings
a  Operational borrowings attributable to shareholder-financed operations

Commercial paper
Medium Term Notes 2013 note (ii)
Medium Term Notes 2015

Borrowings in respect of short-term fixed income securities programmes
Non-recourse borrowings of US operations 

Bank loans and overdrafts 
Obligations under finance leases
Other borrowings note (iii)

Other borrowings 

Total note (i)

2013  £m

2012  £m

1,634
– 
299

1,933
18

3
– 
198

201

1,535
250
299

2,084
20

1
1
139

141

2,152

2,245

Notes
(i) 

(ii) 

In addition to the debt listed above, £200 million Floating Rate Notes were issued by Prudential plc in October 2013 which will mature in April 2014. These Notes 
have been wholly subscribed by a Group subsidiary and accordingly have been eliminated on consolidation in the Group financial statements. These notes 
were originally issued in October 2008 and have been reissued upon their maturity. 
In January 2013 the Company repaid on maturity, £250 million Medium Term Notes included within borrowings in respect of short-term fixed income 
securities in the table above.

(iii)  Other borrowings mainly include amounts whose repayment to the lender is contingent upon future surplus emerging from certain contracts specified under 

the arrangement. If insufficient surplus emerges on those contracts, there is no recourse to other assets of the Group and the liability is not payable to the degree 
of shortfall. 

In addition, other borrowings include senior debt issued through the Federal Home Loan Bank of Indianapolis (FHLB), secured by collateral posted with the 

FHLB by Jackson.

In all instances the holders of the debt instruments issued by these subsidiaries and funds do not have recourse beyond the assets of 
those subsidiaries and funds.

b  Borrowings attributable to with-profits operations

Non-recourse borrowings of consolidated investment funds
£100m 8.5% undated subordinated guaranteed bonds of Scottish Amicable Finance plc†
Other borrowings (predominantly obligations under finance leases)

Total

2013  £m

2012*  £m

691
100
104

895

759
100
109

968

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

† The interests of the holders of the bonds issued by Scottish Amicable Finance plc, a subsidiary of the Scottish Amicable Insurance Fund, are subordinate to the 

entitlements of the policyholders of that fund.

C6.3  Maturity analysis
The following table sets out the contractual maturity analysis of the Group’s borrowings on the statement of financial position:

Less than 1 year
1 to 2 years
2 to 3 years
3 to 4 years
4 to 5 years
Over 5 years

Total

Shareholder-financed operations

With-profits operations

Core structural borrowings

Operational borrowings

Borrowings

2013  £m

2012  £m

2013  £m

2012  £m

2013  £m

2012*  £m

– 
– 
– 
275
– 
4,361

4,636

115
160
– 
– 
– 
3,279

3,554

1,835
309
8
– 
– 
– 

2,152

1,920
6
309
9
1
– 

2,245

35
126
49
53
59
573

895

288
35
124
28
61
432

968

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued237

C7:  Risk and sensitivity analysis

C7.1  Group overview
The Group’s risk framework and the management of the risk including those attached to the Group’s financial statements including 
financial assets, financial liabilities and insurance liabilities, together with the inter-relationship with the management of capital have been 
included in the audited sections of ‘Group chief risk officer’s report on the risks facing our business and our capital strength’ within the 
Strategic Report. 

As part of the risk management framework, the Group regularly monitors concentration of risk using a variety of risk monitoring tools, 
including scenario testing and sensitivity analysis of the Group’s capital and profitability metrics involving IGD, Group economic capital, 
EEV and IFRS, to help identify concentrations of risks by risk types, products and business units, as well as the benefits of diversification 
of risks (as described further below). Business units are also required to disclose to the Group risk function all material risks, along with 
information on their severity and likelihood, and mitigating actions taken or planned. Credit risk remains one of the largest risk exposures. 
This reflects the relative size of exposure in Jackson and the UK shareholder annuities business. The Group manages concentration of 
credit risks by setting limits on the maximum exposure to each counterparty based on their credit ratings. 

The financial and insurance assets and liabilities attaching to the Group’s life assurance business are, to varying degrees, subject to 
market and insurance risk and other changes of experience assumptions that may have a material effect on IFRS basis profit or loss and 
shareholders’ equity.

Market risk is the risk that the fair value or future cash flows of a financial instrument or, in the case of liabilities of insurance contracts, 

their carrying value will fluctuate because of changes in market prices. Market risk comprises three types of risk, namely:

 — Foreign exchange risk: due to changes in foreign exchange rates;
 — Interest rate risk: due to changes in market interest rates; and
 — Other price risk: due to fluctuations in market prices (other than those arising from interest rate risk or foreign exchange risk).

Policyholder liabilities relating to the Group’s life assurance businesses are also sensitive to the effects of other changes in experience, 
or expected future experience, such as for mortality, other insurance risk and lapse risk.

Three key points are to be noted, namely:

 — The Group’s with-profits and unit-linked funds absorb most market risk attaching to the funds’ investments. Except for second order 
effects, for example on asset management fees and shareholders’ share of cost of bonuses for with-profits business, shareholder 
results are not directly affected by market value movements on the assets of these funds;

 — The Group’s shareholder results are most sensitive to market risks for assets of the shareholder-backed business; and
 — The main exposures of the Group’s IFRS basis results to market risk for its life assurance operations on investments of the 

shareholder-backed business are for debt securities.

The most significant items for which the IFRS shareholders’ profit or loss and shareholders’ equity for the Group’s life assurance business 
is sensitive to these variables are shown in the following tables. The distinction between direct and indirect exposure is not intended to 
indicate the relative size of the sensitivity.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
238

C7:  Risk and sensitivity analysis continued

Type of business

Market and credit risk

Insurance and lapse risk

Investments/derivatives

Liabilities/unallocated surplus

Other exposure

Asia insurance operations (see also section C7.2)

All business 

Currency risk

With-profits business 

Net neutral direct exposure (indirect exposure only)

Unit-linked business

Net neutral direct exposure (indirect exposure only)

Investment performance 
subject to smoothing 
through declared bonuses

Investment performance 
through asset 
management fees

Mortality and 
morbidity risk
Persistency risk

Persistency risk

Non-participating 
business

Asset/liability mismatch risk

Credit risk

Interest rates for those 
operations where the basis 
of insurance liabilities is 
sensitive to current market 
movements

Interest rate and price risk

US insurance operations (see also section C7.3)

All business

Currency risk

Variable annuity business Net effect of market risk arising from incidence of 

guarantee features and variability of asset management 
fees offset by derivative hedging programme

Fixed index annuity 
business

Fixed index annuities,
Fixed annuities and 
GIC business

Incidence of equity 
participation features

Derivative hedge 
programme to the extent 
not fully hedged against 
liability and fund 
performance

Credit risk
Interest rate risk 
Profit and loss and 
shareholders’ equity are 
volatile for these risks as 
they affect the values of  
derivatives and embedded 
derivatives and impairment 
losses. In addition,  
shareholders’ equity is 
volatile for the incidence 
of these risks on 
unrealised appreciation 
of fixed income securities 
classified as available-for-
sale under IAS 39 

Spread difference 
between earned rate 
and rate credited to 
policyholders

Lapse risk, but the 
effects of extreme 
events are mitigated 
by the application 
of market value 
adjustments and by 
the use of swaption 
contracts

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued239

Type of business

Market and credit risk

Insurance and lapse risk

UK insurance operations (see also section C7.4)

Investments/derivatives

Liabilities/unallocated surplus

Other exposure

With-profits business 
(including Prudential 
Annuities Limited)

Net neutral direct exposure (indirect exposure only)

SAIF sub-fund

Net neutral direct exposure (indirect exposure only)

Unit-linked business

Net neutral direct exposure (indirect exposure only)

Shareholder-backed 
annuity business 

Asset/liability mismatch risk 

Credit risk for assets 
covering liabilities and 
shareholder capital
Interest rate risk for assets 
in excess of liabilities ie 
assets representing 
shareholder capital

Investment performance 
subject to smoothing 
through declared bonuses

Persistency risk to 
future shareholder 
transfers

Asset management fees 
earned by M&G

Investment performance 
through asset 
management fees

Persistency risk

Mortality experience 
and assumptions for 
longevity

Detailed analyses of sensitivity of IFRS basis profit or loss and shareholders’ equity to key market and other risks by business unit are 
provided in notes C7.2, C7.3, C7.4 and C7.5. The sensitivity analyses provided show the effect on profit or loss and shareholders’ equity 
to changes in the relevant risk variables, all of which are reasonably possible at the relevant balance sheet date. 

Impact of diversification on risk exposure
The Group enjoys significant diversification benefits achieved through the geographical spread of the Group’s operations and, within 
those operations through a broad mix of products types. This arises because not all risk scenarios are likely to happen at the same time 
and across all geographic regions. Relevant correlation factors include:

Correlation across geographic regions:
 — Financial risk factors; and
 — Non-financial risk factors.

Correlation across risk factors:
 — Longevity risk;
 — Expenses;
 — Persistency; and
 — Other risks.

The effect of Group diversification across the Group’s life businesses is to significantly reduce the aggregate standalone volatility risk 
to IFRS operating profit based on longer-term investment returns. The effect is almost wholly explained by the correlations across risk 
types, in particular longevity risk.

C7.2  Asia insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The Asia operations sell with-profits and unit-linked policies and, although the with-profits business generally has a lower terminal bonus 
element than in the UK, the investment portfolio still contains a proportion of equities. Non-participating business is largely backed by 
debt securities or deposits. The Group’s exposure to market risk arising from its Asia operations is therefore at modest levels. This reflects 
the fact that the Asia operations have a balanced portfolio of with-profits, unit-linked and other types of business.

In Asia, adverse persistency experience can impact the IFRS profitability of certain types of business written in the region. This risk is 
managed at a business unit level through regular monitoring of experience and the implementation of management actions as necessary. 
These actions could include product enhancements, increased management focus on premium collection as well as other customer 
retention efforts. The potential financial impact of lapses is often mitigated through the specific features of the products, eg surrender 
charges, or through the availability of premium holiday or partial withdrawal policy features.

In summary, for Asia operations, the operating profit based on longer-term investment returns is mainly affected by the impact of 
market levels on unit-linked persistency, and other insurance risks. At the total IFRS profit level the Asia result is affected by short-term 
value movements on the asset portfolio for non-linked shareholder-backed business. 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013240

C7:  Risk and sensitivity analysis continued

i  Sensitivity to risks other than foreign exchange risk
With-profits business
Similar principles to those explained for UK with-profits business in C7.4 apply to profit emergence for the Asia with-profits business. 
Correspondingly, the profit emergence reflects bonus declaration and is relatively insensitive to period by period fluctuations in 
insurance risk or interest rate movements.

Unit-linked business
As for the UK insurance operations, for unit-linked business, the main factor affecting the profit and shareholders’ equity of the Asia 
operations is investment performance through asset management fees. The sensitivity of profits and shareholders’ equity to changes 
in insurance risk interest rate risk and credit risk are not material.

Other business
Interest rate risk 
Excluding its with-profit and unit-linked business, the results of the Asia business are sensitive to the vagaries of routine movements 
in interest rates.

For the purposes of analysing sensitivity to variations in interest rates, reference has been made to the movements in the 10-year 

government bond rates of the territories. At 31 December 2013, 10-year government bond rates vary from territory to territory and range 
from 1.7 per cent to 9.0 per cent (2012: 0.6 per cent to 9.5 per cent). 

For the sensitivity analysis as shown in the table below, the reasonably possible interest rate movement used is one per cent for all 

territories but subject to a floor of zero where the bond rates are currently below 1 per cent. 

The estimated sensitivity to the decrease and increase in interest rates at 31 December 2013 and 2012 is as follows:

Pre-tax profit
Related deferred tax (where applicable)

Net effect on profit and shareholders’ equity

2013  £m

2012*  £m

Decrease
 of 1% 

Increase
 of 1% 

Decrease
 of 1% 

Increase
 of 1% 

311
(34)

277

(215)
40

(175)

205
(45)

160

(259)
43

(216)

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

The pre-tax impacts, if they arose, would mostly be recorded within the category short-term fluctuations in investments returns in the 
Group’s segmental analysis of profit before tax. 

The degree of sensitivity of the results of the non-linked shareholder-backed business of the Asia operations to movements in interest 
rates depends upon the degree to which the liabilities under the ‘grandfathered’ IFRS 4 measurement basis reflects market interest rates 
from period to period. For example for those countries, such as those applying US GAAP, the results can be more sensitive as the effect 
of interest rate movements on the backing investments may not be offset by liability movements. 

Equity price risk
The non-linked shareholder business has limited exposure to equity and property investment (£571 million at 31 December 2013). 
Generally changes in equity and property investment values are not directly offset by movements in policyholder liabilities. 

The estimated sensitivity to a 10 per cent and 20 per cent change in equity and property prices for shareholder-backed Asia other 

business, which would be reflected in the short-term fluctuation component of the Group’s segmental analysis of profit before tax, 
at 31 December 2013 and 2012 would be as follows:

Pre-tax profit
Related deferred tax (where applicable)

Net effect on profit and shareholders’ equity

2013  £m

2012*  £m

Decrease
 of 20% 

Decrease
 of 10% 

Decrease
 of 20% 

Decrease
 of 10% 

(114)
24

(90)

(57)
12

(45)

(129)
26

(103)

(65)
13

(52)

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued241

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profit and shareholders’ equity 
to the sensitivities shown above. The market risk sensitivities shown above reflect the impact of temporary market movements and, 
therefore, the primary effect of such movements would, in the Group’s segmental analysis of profits, be included within the short-term 
fluctuations in investment returns.

In the equity risk sensitivity analysis shown above, the Group has considered the impact of an instantaneous 20 per cent fall in equity 
markets. If equity markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous fall but rather 
this would be expected to occur over a period of time during which the Group would be able to put in place mitigating management actions.

Insurance risk
Many of the territories in Asia are exposed to mortality/morbidity risk and provision is made within policyholder liabilities on a prudent 
regulatory basis to cover the potential exposure. If these prudent assumptions were strengthened by 5 per cent then it is estimated that 
post tax profit would be decreased by approximately £38 million (2012: £30 million). Mortality and morbidity has a symmetrical effect 
on the portfolio and any weakening of these assumptions would have a similar equal and opposite impact.

ii  Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Asia insurance operations are translated at average exchange rates and 
shareholders’ equity at the closing rate for the reporting period. For 2013, the rates for the most significant operations are given in note A1. 
A 10 per cent increase or decrease in these rates would have reduced or increased profit before tax attributable to shareholders, profit 

for the year and shareholders’ equity, excluding goodwill, attributable to Asia operations respectively as follows:

Profit before tax attributable to shareholders note 
Profit for the year
Shareholders’ equity, excluding goodwill, attributable to Asia operations

A 10% increase in local 
currency to £ exchange rates

A 10% decrease in local 
currency to £ exchange rates

2013  £m

2012  £m

2013  £m

2012  £m

(63)
(49)
(246)

(90)
(75)
(243)

77
60
300

110
92
297

Note
Sensitivity on profit (loss) before tax ie aggregate of the operating profit based on longer-term investment returns and short-term fluctuations in investment returns.

C7.3  US insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
At the level of operating profit based on longer-term investment returns, Jackson’s results are sensitive to market conditions to the extent 
of income earned on spread-based products and second order equity-based exposure in respect of variable annuity asset management 
fees. 

Jackson’s main exposures are to market risk through its exposure to interest rate risk and equity risk. Approximately 94 per cent 
(2012: 94 per cent) of its general account investments support fixed interest rate and fixed index annuities, life business and surplus and 
6 per cent (2012: 6 per cent) support institutional business. All of these types of business contain considerable interest rate guarantee 
features and, consequently, require that the assets that support them are primarily fixed income or fixed maturity.

Jackson is exposed primarily to the following risks:

Risks

Equity risk

Risk of loss

 — Related to the incidence of benefits related to guarantees issued in connection with its VA 

contracts; and

 — Related to meeting contractual accumulation requirements in FIA contracts.

Interest rate risk

 — Related to meeting guaranteed rates of accumulation on fixed annuity products following a sharp 

and sustained fall in interest rates;

 — Related to the guarantee features attaching to the company’s products and to policyholder 

withdrawals following a  sharp and sustained increase in interest rates; and

 — The risk of mismatch between the expected duration of certain annuity liabilities and repayment 

risk and extension risk inherent in mortgage-backed securities.

Jackson’s derivative programme is used to manage interest rate risk associated with a broad range of products and equity market risk 
attaching to its equity-based products. Movements in equity markets, interest rates and credit spreads materially affect the carrying 
value of derivatives which are used to manage the liabilities to policyholders and backing investment assets. Combined with the use 
of US GAAP measurement (as ‘grandfathered’ under IFRS 4) for the insurance contracts assets and liabilities which is largely insensitive 
to current period market movements, the Jackson total profit (ie including short-term fluctuations in investment returns) is very sensitive 
to market movements. In addition to these effects the Jackson shareholders’ equity is sensitive to the impact of interest rate and credit 
spread movements on the value of fixed income securities. Movements in unrealised appreciation on these securities are included as 
movement in shareholders’ equity (ie outside the income statement). 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013242

C7:  Risk and sensitivity analysis continued

Jackson enters into financial derivative transactions, including those noted below to reduce and manage business risks. These transactions 
manage the risk of a change in the value, yield, price, cash flows or quantity of, or a degree of exposure with respect to assets, liabilities 
or future cash flows, which Jackson has acquired or incurred.

Jackson uses free-standing derivative instruments for hedging purposes. Additionally, certain liabilities, primarily trust instruments 
supported by funding agreements, fixed index annuities, certain GMWB variable annuity features and reinsured GMIB variable annuity 
features contain embedded derivatives as defined by IAS 39, ‘Financial Instruments: Recognition and Measurement’. Jackson does not 
account for such derivatives as either fair value or cash flow hedges as might be permitted if the specific hedge documentation requirements 
of IAS 39 were followed. Financial derivatives, including derivatives embedded in certain host liabilities that have been separated for 
accounting and financial reporting purposes are carried at fair value.

Value movements on the derivatives are reported within the income statement. In preparing Jackson’s segment profit as shown 
in note B1.1, value movements on Jackson’s derivative contracts are included within short-term fluctuations in investment returns and 
excluded from operating results based on longer-term investment returns.  

The principal types of derivatives used by Jackson and their purpose are as follows:

Derivative

Purpose

Interest rate swaps

Put-swaption contracts

Equity index futures contracts 
and equity index options

Total return swaps

Cross-currency swaps

Credit default swaps

These generally involve the exchange of fixed and floating payments over the period for which Jackson 
holds the instrument without an exchange of the underlying principal amount. These agreements are 
used for hedging purposes.

These contracts provide the purchaser with the right, but not the obligation, to require the writer to 
pay the present value of a long-duration interest rate swap at future exercise dates. Jackson purchases 
and writes put-swaptions with maturities up to 10 years. Put-swaptions hedge against significant 
movements in interest rates.

These derivatives (including various call, put options and put spreads) are used to hedge Jackson’s 
obligations associated with its issuance of fixed index immediate and deferred annuities and certain 
VA guarantees. Some of these annuities and guarantees contain embedded options which are fair 
valued for financial reporting purposes.

Total return swaps in which Jackson receives equity returns or returns based on reference pools of 
assets in exchange for short-term floating rate payments based on notional amounts, are held for both 
hedging and investment purposes.

Cross-currency swaps, which embody spot and forward currency swaps and additionally, in some 
cases, interest rate swaps and equity index swaps, are entered into for the purpose of hedging 
Jackson’s foreign currency denominated funding agreements supporting trust instrument obligations.

These swaps represent agreements under which Jackson has purchased default protection on 
certain underlying corporate bonds held in its portfolio. These contracts allow Jackson to sell the 
protected bonds at par value to the counterparty if a default event occurs in exchange for periodic 
payments made by Jackson for the life of the agreement. Jackson does not write default protection 
using credit derivatives.

The estimated sensitivity of Jackson’s profit and shareholders’ equity to equity and interest rate risks provided below is net of the related 
changes in amortisation of DAC. The effect on the related changes in amortisation of DAC provided is based on the current 
‘grandfathered’ US GAAP DAC basis but does not include any effect from an acceleration or deceleration of amortisation of DAC.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued243

i  Sensitivity to equity risk
At 31 December 2013 and 2012, Jackson had variable annuity contracts with guarantees, for which the net amount at risk (‘NAR’) 
is defined as the amount of guaranteed benefit in excess of current account value, as follows:

31 December 2013

Return of net deposits plus a minimum return

GMDB
GMWB – Premium only
GMWB*
GMAB – Premium only

Highest specified anniversary account value minus withdrawals 

post-anniversary
GMDB
GMWB – Highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post-anniversary
GMDB
GMIB‡
GMWB*

31 December 2012

Return of net deposits plus a minimum return

GMDB
GMWB – Premium only
GMWB*
GMAB – Premium only

Highest specified anniversary account value minus withdrawals 

post-anniversary
GMDB
GMWB – Highest anniversary only
GMWB*

Combination net deposits plus minimum return, highest 

specified anniversary account value minus withdrawals 
post-anniversary
GMDB
GMIB‡
GMWB*

Minimum
return

0-6%
0%
0-5%
0%

Account
value
£m

52,985
2,260
5,632
57

5,522
2,039
717

0-6%
0-6%
0-8%

3,522
1,642
40,906

Minimum
return

0-6%
0%
0-5%†
0%

Account
value
£m

40,964
2,213
3,359
53

4,554
1,880
697

0-6%
0-6%
0-8%†

2,705
1,588
31,167

Weighted
average
 attained age

Period 
 until
 expected
 annuitisation

64.7 years

64.6 years

66.9 years

2.4 years

Weighted
average
 attained age

Period 
 until
 expected
 annuitisation

64.4 years

64.0 years

66.4 years

3.3 years

Net
 amount
at risk
£m

1,248
36
46
– 

134
93
62

217
317
1,059

Net
 amount
at risk
£m

1,839
91
88
– 

324
245
137

348
469
1,918

*  Amounts shown for Guaranteed Minimum Withdrawal Benefit comprise sums for the ‘not for life’ portion (where the guaranteed withdrawal base less the account 
value equals to the net amount at risk (NAR)), and a ‘for life’ portion (where the NAR has been estimated as the present value of future expected benefit payment 
remaining after the amount of the ‘not for life’ guaranteed benefits is zero). 

† Ranges shown based on simple interest. The upper limits of 5 per cent, or 8 per cent simple interest are approximately equal to 4.1 per cent and 6 per cent respectively, 
on a compound interest basis over a typical ten year bonus period. For example 1 + 10 x 0.05 is similar to 1.041 growing at a compound rate of 4.01 per cent for a further 
nine years.

‡ The GMIB reinsurance guarantees are fully reinsured.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013244

C7:  Risk and sensitivity analysis continued

Account balances of contracts with guarantees were invested in variable separate accounts as follows: 

Mutual fund type:

Equity
Bond
Balanced
Money market

Total

2013  £m

2012  £m

40,529
10,043
10,797
703

62,072

28,706
10,433
8,379
729

48,247

As noted above, Jackson is exposed to equity risk through the options embedded in the fixed index liabilities and Guaranteed Minimum 
Death Benefit and Guaranteed Minimum Withdrawal Benefit guarantees included in certain variable annuity benefits as illustrated 
above. This risk is managed using an equity hedging programme to minimise the risk of a significant economic impact as a result of 
increases or decreases in equity market levels while taking advantage of naturally offsetting exposures in Jackson’s operations. Jackson 
purchases external futures and options that hedge the risks inherent in these products, while also considering the impact of rising and 
falling separate account fees. 

As a result of this hedging programme, if the equity markets were to increase further in the future, the net effect of Jackson’s 

free-standing derivatives would decrease in value. However, over time, this movement would be broadly offset by increased separate 
account fees and reserve decreases, net of the related changes to amortisation of deferred acquisition costs. Due to the nature of the 
free-standing and embedded derivatives, this hedge, while highly effective on an economic basis, may not completely mute in the 
financial reporting of  the immediate impact of equity market movements as the free-standing derivatives reset immediately while the 
hedged liabilities reset more slowly and fees are recognised prospectively. The opposite impact would be observed if the equity markets 
were to decrease. 

In addition to the exposure explained above, Jackson is also exposed to equity risk from its holding of equity securities, partnerships 

in investment pools and other financial derivatives, including that relating to the reinsurance of Guaranteed Minimum Income Benefit 
guarantees.

At 31 December 2013, the estimated sensitivity of Jackson’s profit, and shareholders’ equity to immediate increases and decreases 

in equity markets is shown below. The sensitivities are shown net of related changes in DAC amortisation.

Pre-tax profit, net of related changes in 

amortisation of DAC 
Related deferred tax effects

Net sensitivity of profit after tax and shareholders’ 

2013  £m

2012  £m

Decrease
 of 20% 

Decrease
 of 10% 

Increase
 of 10%

Increase
 of 20%

Decrease
 of 20% 

Decrease
 of 10% 

Increase
 of 10%

Increase
 of 20%

485
(170)

165
(58)

77
(27)

213
(74)

295
(103)

139
(49)

(105)
37

(256)
89

equity

315

107

50

139

192

90

(68)

(167)

Note
The table above has been prepared to exclude the impact of the instantaneous equity movements on the separate account fees. In addition, the sensitivity 
movements shown include those relating to the fixed index annuity and the reinsurance of GMIB guarantees. 

The above table provides sensitivity movements as at a point in time while the actual impact on financial results would vary contingent 
upon the volume of new product sales and lapses, changes to the derivative portfolio, correlation of market returns and various other 
factors including volatility, interest rates and elapsed time. 

The directional movements in the sensitivities reflect the hedging programme in place at 31 December 2013.
In the equity risk sensitivity analysis shown above, the Group has considered the impact of an instantaneous 20 per cent fall in equity 
markets. If equity markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous fall but rather 
this would be expected to occur over a period of time during which the Group would be able to put in place mitigating management actions.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued245

ii  Sensitivity to interest rate risk
Notwithstanding the market risk exposure previously described, except in the circumstances of interest rate scenarios where the 
guarantee rates included in contract terms are higher than crediting rates that can be supported from assets held to cover liabilities, the 
accounting measurement of fixed annuity liabilities of Jackson products is not generally sensitive to interest rate risk. This position derives 
from the nature of the products and the US GAAP basis of measurement. The GMWB features attaching to variable annuity business 
(other than ‘for-life’) are accounted for as embedded derivatives which are fair valued and so will be sensitive to changes in interest rate.
Debt securities and related derivatives are marked to fair value. Value movements on derivatives, again net of related changes to 
amortisation of DAC and deferred tax, are recorded within the income statement. Fair value movements on debt securities, net of related 
changes to amortisation of DAC and deferred tax, are recorded within other comprehensive income. The estimated sensitivity of these 
items and policyholder liabilities to a 1 per cent and 2 per cent decrease (subject to a floor of zero) and increase in interest rates at 
31 December 2013 and 2012 is as follows:

Profit and loss:

Pre-tax profit effect (net of related changes in  

 amortisation of DAC)

Related effect on charge for deferred tax

Net profit effect

Other comprehensive income:

Direct effect on carrying value of debt securities  

 (net of related changes in amortisation 
of DAC)

Related effect on movement in deferred tax

Net effect 

Total net effect on shareholders’ equity

2013  £m

2012  £m

Decrease
 of 2% 

Decrease
 of 1% 

Increase
 of 1%

Increase
 of 2%

Decrease
 of 2% 

Decrease
 of 1% 

Increase
 of 1%

Increase
 of 2%

(128)
45

(83)

(66)
23

(43)

(52)
18

(34)

(161)
56

(105)

(187)
65

(122)

– 
– 

– 

(54)
19

(35)

(186)
65

(121)

2,624
(918)

1,706

1,623

1,477
(517)

(1,477)
517

(2,624)
918

960

917

(960)

(1,706)

(994)

(1,811)

2,541
(889)

1,652

1,530

1,427
(499)

(1,427)
499

(2,541)
889

928

928

(928)

(1,652)

(963)

(1,773)

These sensitivities are shown only for interest rates in isolation and do not include other movements in credit risk that may affect credit 
spreads and valuations of debt securities.

iii  Sensitivity to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of the Group’s US operations are translated at average exchange rates and 
shareholders’ equity at the closing rate for the reporting period. For 2013, the rates were US$1.56 (2012: US$1.58) and US$1.66 (2012: US$1.63) 
to £1.00 sterling, respectively. A 10 per cent increase or decrease in these rates would reduce or increase profit before tax attributable 
to shareholders, profit for the year and shareholders’ equity attributable to US insurance operations respectively as follows:

Profit before tax attributable to shareholders note 
Profit for the year
Shareholders’ equity attributable to US insurance operations

A 10% increase in 
US$:£ exchange rates

A 10% decrease in 
US$:£ exchange rates

2013  £m

2012  £m

2013  £m

2012  £m

(50)
(41)
(313)

(78)
(56)
(395)

61
50
383

95
69
483

Note
Sensitivity on profit before tax ie aggregate of the operating profit based on longer-term investment returns and short-term fluctuations in investment returns.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
246

C7:  Risk and sensitivity analysis continued

iv  Other sensitivities
Total profit of Jackson is very sensitive to market risk on the assets covering liabilities other than variable annuity business segregated in 
the separate accounts.

As with other shareholder-backed business the profit or loss for Jackson is presented by distinguishing the result for the year between 

an operating result based on longer-term investment returns and short-term fluctuations in investment returns. In this way the most 
significant direct effect of market changes that have taken place to the Jackson result are separately identified. The principal determinants 
of variations in operating profit based on longer-term returns are:

 — Growth in the size of assets under management covering the liabilities for the contracts in force; 
 — Variations in fees and other income, offset by variations in market value adjustment payments and, where necessary, strengthening 

of liabilities;

 — Spread returns for the difference between investment returns and rates credited to policyholders; and
 — Amortisation of deferred acquisition costs.

For term business, acquisition costs are deferred and amortised in line with expected premiums. For annuity and interest sensitive life 
business, acquisition costs are deferred and amortised in line with expected gross profits on the relevant contracts. For interest-sensitive 
business, the key assumption is the expected long-term spread between the earned rate and the rate credited to policyholders, which 
is based on an annual spread analysis. In addition, expected gross profits depend on mortality assumptions, assumed unit costs and 
terminations other than deaths (including the related charges) all of which are based on a combination of actual experience of Jackson, 
industry experience and future expectations. A detailed analysis of actual experience is measured by internally developed expense, 
mortality and persistency studies.

Except to the extent of mortality experience, which primarily affects profits through variations in claim payments and GMDB 

reserves, the profits of Jackson are relatively insensitive to changes in insurance risk.

Jackson is sensitive to lapse risk. However, Jackson uses derivatives to ameliorate the effect of a sharp rise in interest rates, which 

would be the most likely cause of a sudden change in policyholder behaviour.

For variable annuity business, the key assumption is the expected long-term level of separate account returns, which for 2013 was 

7.4 per cent (2012: 8.4 per cent). The impact of using this return is reflected in two principal ways, namely:

 — Through the projected expected gross profits which are used to determine the amortisation of deferred acquisition costs. This is 

applied through the use of a mean reversion technique which is described in more detail in note C5.1(b) above; and

 — The required level of provision for guaranteed minimum death benefit claims.

C7.4  UK insurance operations
Exposure and sensitivity of IFRS basis profit and shareholders’ equity to market and other risks
The IFRS basis results of the UK insurance operations are most sensitive to asset/liability matching, mortality and default rate experience 
and longevity assumptions and the difference between the return on corporate bond and risk-free rate for shareholder-backed annuity 
business of PRIL and the PAC non-profit sub-fund. Further details are described below. 

The IFRS operating profit based on longer-term investment returns for UK insurance operations is sensitive to changes in longevity 

assumptions affecting the carrying value of liabilities to policyholders for UK shareholder-backed annuity business. At the total IFRS 
profit level, the result is particularly sensitive to temporary value movements on assets backing the capital of the shareholder-backed 
annuity business.

With-profits business
SAIF
Shareholders have no interest in the profits of the ring-fenced fund of SAIF but are entitled to the asset management fees paid on the 
assets of the fund.

With-profits sub-fund business
The shareholder results of the UK with-profits business (including non-participating annuity business of the WPSF and of Prudential 
Annuities Limited (PAL), which is owned by the WPSF) are only sensitive to market risk through the indirect effect of investment 
performance on declared policyholder bonuses. 

The investment assets of PAC with-profits funds are subject to market risk. Changes in their carrying value, net of related changes 
to asset-share liabilities of with-profit contracts, affect the level of unallocated surplus of the fund. Therefore, the level of unallocated 
surplus is particularly sensitive to the level of investment returns on the portion of the assets that represents surplus. However, as 
unallocated surplus is accounted for as a liability under IFRS, movements in its value do not affect shareholders’ profit and equity. 

The shareholder results of the UK with-profits fund correspond to the shareholders’ share of the cost of bonuses declared on the 
with-profits business which is currently one-ninth of the cost of bonuses declared. Investment performance is a key driver of bonuses, 
and hence the shareholders’ share of the cost of bonuses. Due to the ‘smoothed’ basis of bonus declaration, the sensitivity to 
investment performance in a single year is low relative to movements in the period to period performance. However, over multiple 
periods, it is important. 

Mortality and other insurance risk are relatively minor factors in the determination of the bonus rates. Adverse persistency experience 

can affect the level of profitability from with-profits but in any given one year, the shareholders’ share of cost of bonus may only be 
marginally affected. However, altered persistency trends may affect future expected shareholder transfers. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued247

Shareholder-backed annuity business
The principal items affecting the IFRS results of the UK shareholder-backed annuity business are mortality experience and assumptions, 
and credit risk. The assets covering the liabilities are principally debt securities and other investments that are held to match the expected 
duration and payment characteristics of the policyholder liabilities. These liabilities are valued for IFRS reporting purposes by applying 
discount rates that reflect the market rates of return attaching to the covering assets.

Except to the extent of any asset/liability duration mismatch which is reviewed regularly, and exposure to credit risk, the sensitivity of 
the Group’s results to market risk for movements in the carrying value of the liabilities and covering assets is broadly neutral on a net basis.
The main market risk sensitivity for the UK shareholder-backed annuity business arises from interest rate risk on the debt securities 
which substantially represent shareholders’ equity. This shareholders’ equity comprises the net assets held within the long-term fund of 
the company that cover regulatory basis liabilities that are not recognised for IFRS reporting purposes, for example contingency reserves, 
and shareholder capital held outside the long-term fund.

In summary, profits from shareholder-backed annuity business are most sensitive to:

 — The extent to which the duration of the assets held closely matches the expected duration of the liabilities under the contracts; 
 — Actual versus expected default rates on assets held;
 — The difference between long-term rates of return on corporate bonds and risk-free rates;
 — The variance between actual and expected mortality experience;
 — The extent to which changes to the assumed rate of improvements in mortality give rise to changes in the measurement of liabilities; and
 — Changes in renewal expense levels.

A decrease in assumed mortality rates of 1 per cent would decrease gross profits by approximately £71 million (2012: £74 million). A decrease 
in credit default assumptions of five basis points would increase gross profits by £151 million (2012: £157 million). A decrease in renewal 
expenses (excluding asset management expenses) of 5 per cent would increase gross profits by £27 million (2012: £25 million). The effect 
on profits would be approximately symmetrical for changes in assumptions that are directionally opposite to those explained above.

Unit-linked and other business
Unit-linked and other business represents a comparatively small proportion of the in-force business of the UK insurance operations.

Due to the matching of policyholder liabilities to attaching asset value movements the UK unit-linked business is not directly affected 
by market or credit risk. The liabilities of the other business are also broadly insensitive to market risk. Profits from unit-linked and similar 
contracts primarily arise from the excess of charges to policyholders for management of assets under the Company’s stewardship, over 
expenses incurred. The former is most sensitive to the net accretion of funds under management as a function of new business and lapse 
and timing of death. The accounting impact of the latter is dependent upon the amortisation of acquisition costs in line with the emergence 
of margins (for insurance contracts) and amortisation in line with service provision (for the investment management component of 
investment contracts). By virtue of the design features of most of the contracts which provide low levels of mortality cover, the profits 
are relatively insensitive to changes in mortality experience.

i  Sensitivity to interest rate risk and other market risk
By virtue of the fund structure, product features and basis of accounting, the policyholder liabilities of the UK insurance operations are, 
except annuity business, not generally exposed to interest rate risk. At 31 December 2013 annuity liabilities accounted for 98 per cent 
(2012: 98 per cent) of UK shareholder-backed business liabilities. For annuity business, liabilities are exposed to interest rate risk. 
However, the net exposure to the PAC WPSF (for PAL) and shareholders (for annuity liabilities of PRIL and the non-profit sub-fund) is very 
substantially ameliorated by virtue of the close matching of assets with appropriate duration. The level of matching from period to period 
can vary depending on management actions and economic factors so it is possible for a degree of mis-matching profits or losses to arise. 
The close matching by the Group of assets of appropriate duration to annuity liabilities is based on maintaining economic and regulatory 

capital. The measurement of liabilities under capital reporting requirements and IFRS is not the same with contingency reserves and 
some other margins for prudence within the assumptions required under the regulatory solvency basis not included for IFRS reporting 
purposes. As a result IFRS equity is higher than regulatory capital and therefore more sensitive to interest rate and credit risk.

The estimated sensitivity of the UK non-linked shareholder-backed business (principally annuities business) to a movement in interest 

rates is as follows.

2013  £m

2012  £m

A decrease
 of 2% 

A decrease
 of 1% 

An increase
 of 1%

An increase
 of 2%

A decrease
 of 2% 

A decrease
 of 1% 

An increase
 of 1%

An increase
 of 2%

Carrying value of debt securities and 

derivatives

Policyholder liabilities 
Related deferred tax effects

Net sensitivity of profit after tax and 

shareholders’ equity

8,602
(7,525)
(215)

3,843
(3,366)
(95)

(3,170)
2,762
82

(5,827)
5,054
155

9,006
(7,878)
(259)

3,993
(3,513)
(110)

(3,265)
2,867
91

(5,983)
5,235
172

862

382

(326)

(618)

869

370

(307)

(576)

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013248

C7:  Risk and sensitivity analysis continued

In addition the shareholder-backed portfolio of UK non-linked insurance operations covering liabilities and shareholders’ equity includes 
equity securities and investment properties. Excluding any second order effects on the measurement of the liabilities for future cash 
flows to the policyholder, a fall in their value would have given rise to the following effects on pre-tax profit, profit after tax and 
shareholders’ equity.

Pre-tax profit
Related deferred tax effects

Net sensitivity of profit after tax and shareholders’ equity

2013  £m

2012  £m

A decrease
 of 20% 

A decrease
 of 10% 

A decrease
 of 20% 

A decrease
 of 10% 

(309)
72

(237)

(154)
36

(118)

(316)
73

(243)

(158)
36

(122)

A 10 or 20 per cent increase in their value would have an approximately equal and opposite effect on profit and shareholders’ equity 
to the sensitivities shown above. The market risk sensitivities shown above reflect the impact of temporary market movements, and, 
therefore the primary effect of such movements would, in the Group’s segmental analysis of profits, be included within the short-term 
fluctuations in investment returns.

In the equity risk sensitivity analysis shown above, the Group has considered the impact of an instantaneous 20 per cent fall in equity 
markets. If equity markets were to fall by more than 20 per cent, the Group believes that this would not be an instantaneous fall but rather 
this would be expected to occur over a period of time during which the Group would be able to put in place mitigating management actions.

C7.5  Asset management and other operations
a  Asset management 
i  Sensitivities to foreign exchange risk
Consistent with the Group’s accounting policies, the profits of Eastspring Investments and US asset management operations are 
translated at average exchange rates and shareholders’ equity at the closing rate for the reporting period. The rates for the functional 
currencies of most significant operations are shown in note A1.

A 10 per cent increase in the relevant exchange rates would have reduced reported profit before tax attributable to shareholders and 

shareholders’ equity, excluding goodwill attributable to Eastspring Investments and US asset management operations, by £21 million 
(2012: £10 million) and £44 million (2012: £29 million) respectively.

ii  Sensitivities to other financial risks for asset management operations 
The principal sensitivities to other financial risk of asset management operations are credit risk on the bridging loan portfolio of the 
Prudential Capital operation and the indirect effect of changes to market values of funds under management. Due to the nature of the 
asset management operations there is limited direct sensitivity to movements in interest rates. Total debt securities held at 31 December 
2013 by asset management operations were £2,045 million (2012: £1,839 million), the majority of which are held by the Prudential 
Capital operation. Debt securities held by M&G and Prudential Capital are in general variable rate bonds and so market value is limited 
in sensitivity to interest rate movements and consequently any change in interest rates would not have a material impact on profit 
or shareholders’ equity. The Group’s asset management operations do not hold significant investments in property or equities.

b  Other operations
The Group holds certain derivatives that are used to manage foreign currency movements and macroeconomic exposures. The fair value 
of these derivatives is sensitive to the combined effect of movements in exchange rates, interest rates and inflation rates. The possible 
permutations cover a wide range of scenarios. For indicative purposes, a reasonably possible range of fair value movements could be plus 
or minus £75 million.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued249

C8:  Tax assets and liabilities 

C8.1  Deferred tax 
The statement of financial position contains the following deferred tax assets and liabilities in relation to:

Unrealised losses or gains on investments
Balances relating to investment and insurance contracts
Short-term timing differences
Capital allowances
Unused deferred tax losses

Total

Deferred tax assets

Deferred tax liabilities

2013  £m 

2012*  £m 

2013  £m 

2012*  £m 

 315 
 8 
 2,050 
 10 
 29 

 2,412 

 100 
 1 
 2,092 
 15 
 98 

 2,306 

(1,450)
(451)
(1,861)
(16)
– 

(3,778)

(1,812)
(428)
(1,715)
(9)
– 

(3,964)

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

The deferred tax asset at 31 December 2013 and 2012 arises in the following parts of the Group:

UK insurance operations:

SAIF
PAC with-profits fund (including PAL)
Other

US insurance operations
Asia insurance operations
Other operations

Total

2013  £m 

2012*  £m 

1
82
59
2,042
55
173

2,412

1
113
69
1,889
76
158

2,306

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all 
available evidence, it can be regarded as more likely than not that there will be suitable taxable profits from which the future reversal 
of the underlying temporary differences can be deducted. 

The taxation regimes applicable across the Group often apply separate rules to trading and capital profits and losses. The distinction 

between temporary differences that arise from items of either a trading or capital nature may affect the recognition of deferred tax 
assets. Accordingly, for the 2013 results and financial position at 31 December 2013 the possible tax benefit of approximately £127 million 
(2012: £158 million), which may arise from capital losses valued at approximately £0.6 billion (2012: £0.8 billion), is sufficiently uncertain 
that it has not been recognised. In addition, a potential deferred tax asset of £61 million (2012: £122 million), which may arise from trading 
tax losses and other potential temporary differences totalling £0.4 billion (2012: £0.5 billion) is sufficiently uncertain that it has not been 
recognised. Of these, losses of £54 million will expire within the next seven years. Of the remaining losses £0.5 million will expire within 
20 years and the rest have no expiry date.

The table that follows provides a breakdown of the recognised deferred tax assets set out in the table above for both the short-term 

timing differences and unused tax losses split by business unit. The table also shows the period of estimated recoverability for each 
respective business unit. For these and each category of deferred tax asset recognised their recoverability against forecast taxable profits 
is not significantly impacted by any current proposed changes to future accounting standards.

Asia
Jackson

UK long-term business
Other

Total

Short-term timing differences

Unused tax losses

Expected
period of
recoverability

2013  £m

Expected
period of
recoverability

2013  £m

24

1 to 3 years
1,733 With run-off 
of in-force
 book
135 1 to 10 years
158 1 to 10 years

2,050

20
– 

3 to 5 years
– 

1 to 3 years
1 to 3 years

2
7

29

Under IAS 12, ‘Income Taxes’, deferred tax is measured at the tax rates that are expected to apply to the period when the asset is 
realised or the liability settled, based on the tax rates (and laws) that have been enacted or are substantively enacted at the end of 
the reporting periods. 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
250

C8:  Tax assets and liabilities continued

The reduction in the UK corporation tax rate to 21 per cent from 1 April 2014 and a further reduction to 20 per cent from 1 April 2015 was 
substantively enacted on 2 July 2013 which has had the effect of reducing the UK with-profits and shareholder-backed business element 
of the deferred tax balances as at 31 December 2013 by £51 million. As the 2013 Finance Act has been enacted at the balance sheet date, 
the effects of these changes are reflected in the financial statements for the year ended 31 December 2013.

C8.2  Current tax asset and liability
Of the £244 million (2012: £248 million) current tax recoverable, the majority is expected to be recovered in one year or less.

The current tax liability decreased to £395 million (2012: £443 million) reflecting the settlement of prior year balances in the UK and 

Asia following the agreement with taxation authorities.

C9:  Defined benefit pension schemes

a  Summary and background information
The Group asset/liability in respect of defined benefit pension schemes is as follows:

Underlying economic surplusnote (c)
Less: unrecognised surplusnote (c)

Economic surplus (deficit) (including investment in Prudential insurance 

policies)note (c)
Attributable to:

PAC with-profits fund
Shareholder-backed operations

Consolidation adjustment against policyholder liabilities for investment in 

Prudential insurance policies

IAS 19 pension asset (liability) on the Group statement of financial position*

2013 £m

Other
schemes

(80)
– 

(80)

(58)
(22)

(114)

(194)

PSPS

726
(602)

124

87
37

– 

124

2012 £m

Total

1,138
(1,010)

128

78
50

(169)

(41)

Total

646
(602)

44

29
15

(114)

(70)

*  At 31 December 2013, the PSPS pension asset of £124 million (2012: £164 million) and the other schemes’ pension liabilities of £194 million (2012: £205 million) are 

included within ‘Other debtors’ and ‘Provisions’ respectively on the consolidated statement of financial position. 

The Group’s businesses operate a number of pension schemes. The specific features of these plans vary in accordance with the 
regulations of the country in which the employees are located, although they are, in general, funded by the Group and based either on a 
cash balance formula or on years of service and salary earned in the last year or years of employment. The largest defined benefit scheme 
is the principal UK scheme, namely the Prudential Staff Pension Scheme (PSPS). PSPS accounts for 84 per cent (2012: 86 per cent) of the 
underlying scheme liabilities of the Group’s defined benefit schemes. 

The Group also operates two smaller UK defined benefit schemes in respect of Scottish Amicable and M&G. In addition, there are 

two small defined benefit schemes in Taiwan which have negligible deficits.

Triennial actuarial valuations
Defined benefit schemes in the UK are generally required to be subject to full actuarial valuations every three years in order to assess 
the appropriate level of funding for schemes in relation to their commitments. These valuations include assessments of the likely rate 
of return on the assets held within the separate trustee administered funds. 

The last completed actuarial valuation of PSPS was as at 5 April 2011, finalised in 2012 by CG Singer, Fellow of the Institute and 
Faculty of Actuaries, of Towers Watson Limited. This valuation demonstrated the scheme to be 111 per cent funded by reference to the 
Scheme Solvency Target that forms the basis of the scheme’s funding objective. Based on this valuation, future contributions into the 
scheme were reduced to the minimum level of contributions required under the scheme rules effective from July 2012. Excluding expenses, 
the contributions are now payable at approximately £6 million per annum for ongoing service of active members of the scheme. No deficit 
or other funding is required. Deficit funding for PSPS, where applicable, as applied prior to 2012, is apportioned in the ratio of 70/30 
between the PAC with-profits fund and shareholder-backed operations following detailed consideration in 2005 of the sourcing of previous 
contributions. Employer contributions for ongoing service of current employees are apportioned in the ratio relevant to current activity. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
The market value of PSPS scheme assets as at the 5 April 2011 valuation was £5,255 million. The actuarial assumptions used 

in determining benefit obligations and the net periodic benefit costs for the purposes of the 2011 valuation were as follows.

Rate of increase in salaries
Rate of inflation:

Retail Prices Index (RPI)
Consumer Prices Index (CPI)

Rate of increase of pensions in payment for inflation:

Guaranteed (maximum 5%)
Guaranteed (maximum 2.5%)
Discretionary

Expected returns on plan assets

Mortality assumptions:
The tables used for PSPS pensions in payment at 5 April 2011 were:

251

Nil

3.7
3.0

3.0
2.5
Nil
4.2

Base post retirement mortality
For current male (female) pensioners 113% (108%) of the mortality rates of the 2000 series mortality tables (PNMA00/PNFA00), 
published by the Continuous Mortality Investigation Bureau (CMI). 

For male (female) non-pensioners 107% (92%) of the 2000 series rates (PNMA00/PNFA00).

Allowance for future improvements to post retirement mortality
For males (females) 100% (75%) of Medium Cohort subject to a minimum rate of improvement of 2.00% (1.25%) up to the age of 90, 
decreasing linearly to zero by age of 120 with a long-term rate of 1.75% pa (1.5% pa) but adjusted as follows:

 — Period improvements are blended between ages 60 to 80 to the long-term improvement rate over a 15 year period (compared with 

a 20 year period in the core CMI model); and

 — Cohort improvements are assumed to dissipate over a 30 year period, or by age 90 if earlier (compared with a 40 year period, or by 

age 100 if earlier, in the core CMI model).

The last completed actuarial valuation of the Scottish Amicable Staff Pension Scheme (SASPS) was as at 31 March 2011, finalised in 2012 
by Jonathan Seed, Fellow of the Institute and Faculty of Actuaries, of Xafinity Consulting. This valuation demonstrated the scheme to 
be 85 per cent funded. Based on this valuation, it was agreed with the Trustees that the existing level of deficit funding of £13.1 million 
per annum continues to be paid into the scheme until 31 December 2018, to eliminate the actuarial deficit. The deficit funding will be 
reviewed every three years at subsequent valuations.

The last completed actuarial valuation of the M&G Group Pension Scheme (M&GGPS) was as at 31 December 2011, finalised in 2012 

by Paul Belok, Fellow of the Institute and Faculty of Actuaries, of Aon Hewitt Limited. This valuation demonstrated the scheme to be 
83 per cent funded. Based on this valuation, deficit funding amounts designed to eliminate the actuarial deficit over a three year period 
are being made from January 2013 of £18.6 million per annum for the first two years and £9.3 million in the third year. 

Summary economic and IAS 19 financial positions
Under the IAS 19 ‘Employee Benefits’ valuation basis, the Group applies IFRIC 14, ‘IAS 19 – The Limit on a Defined Benefit Asset, 
Minimum Funding Requirements and their Interaction’. Under IFRIC 14, a surplus is only recognised to the extent that the Company is 
able to access the surplus either through an unconditional right of refund to the surplus or through reduced future contributions relating 
to ongoing service, which have been substantively enacted or contractually agreed. Further, the IFRS financial position recorded, reflects 
the higher of any underlying IAS 19 deficit and any obligation for committed deficit funding where applicable. For PSPS, the Group does 
not have an unconditional right of refund to any surplus of the scheme. 

The underlying IAS 19 surplus for PSPS at 31 December 2013 was £726 million (31 December 2012: £1,174 million) of which reflecting 
the arrangements under the scheme rules, only a portion of the surplus, being £124 million (2012: £164 million) is recognised as recoverable. 
The £124 million (2012: £164 million) represents the present value of the economic benefit to the Company from the difference between 
future ongoing contributions to the scheme and estimated accrued cost of service. Of this amount, £87 million has been allocated to the 
PAC with-profits fund and £37 million was allocated to the shareholders’ fund (2012: £115 million and £49 million, respectively). 

The IAS 19 deficit of the SASPS at 31 December 2013 was a deficit of £115 million (2012: deficit of £74 million) and has been allocated 

approximately 50 per cent to the PAC with-profits fund and 50 per cent to the shareholders’ fund.

The IAS 19 surplus of the M&GGPS on an economic basis at 31 December 2013 was a surplus of £36 million (2012: surplus of £38 million) 

and is wholly attributable to shareholders. The underlying position on an economic basis reflects the assets (including investments in 
Prudential insurance policies that are offset against liabilities to policyholders on the Group consolidation) and the liabilities of the schemes. 
As at 31 December 2013, the M&GGPS has invested £114 million in Prudential insurance policies (2012: £169 million). After excluding 
these investments that are offset against liabilities to policyholders, the IAS 19 basis position of the M&GGPS is a deficit of £78 million 
(2012: deficit of £131 million).

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
252

C9:  Defined benefit pension schemes continued

Risks to which the defined benefit schemes expose the Group 
Responsibility of making good of any deficit that may arise in the schemes lies with the employers of the schemes, which are subsidiaries of 
the Group. Accordingly, the pension schemes expose the Group to a number of risks and the most significant of which are detailed below:

 — Interest rate and investment risk – this risk arises because the schemes are not invested wholly in assets that most closely match the 
expected future cash flows. Therefore, falling equity markets and bond yields may lead to higher deficits in the schemes. Details of 
the investment portfolio of the schemes are provided in note 3;

 — Inflation risk – the majority of the benefit obligations of all three schemes are linked to inflation, and higher inflation will lead to higher 

liabilities; and 

 — Mortality risk – increases in life expectancy of the members would mean that benefits are paid for longer and will result in an increase 

in the scheme’s liabilities.

Corporate governance
The Group’s UK pension schemes are regulated by ‘The Pension Regulator’ in accordance with the Pension Act 1995. Trustees have 
been appointed for each pension scheme and they have the ultimate responsibility to ensure that the scheme is managed in accordance 
with the Trust Deed & Rules. The Trustees are required by the Pension Regulator to be well conversant with the Trust Deed & Rules and 
to act in accordance with these Rules.

The Rules of the Group’s largest pension arrangement, the defined benefit section of PSPS, a final salary scheme, specify that, in 
exercising its investment powers, the Trustee’s objective is to achieve the best overall investment return consistent with the security of 
the assets of the scheme. In doing this, consideration is given to the nature and duration of the scheme’s liabilities. The Trustee sets the 
benchmark for the asset mix, following analysis of the liabilities by the Scheme’s Actuary and, having taken advice from the Investment 
Managers, then selects benchmark indices for each asset type in order to measure investment performance against a benchmark return.
The Trustee reviews strategy, the asset mix benchmark and the Investment Managers’ objectives every three years, to coincide with 

the Actuarial Valuation, or earlier if the Scheme Actuary recommends. Interim reviews are conducted annually based on changing 
economic circumstances and financial market levels.

The Trustee sets the general investment policy and specifies any restrictions on types of investment and the degrees of divergence 
permitted from the benchmark, but delegates the responsibility for selection and realisation of specific investments to the Investment 
Managers. In carrying out this responsibility, the Investment Managers are required by the Pensions Act 1995 to have regard to the need 
for diversification and suitability of investments. Subject to a number of restrictions contained within the relevant asset management 
agreements, the Investment Managers are authorised to invest in any class of investment asset. However, the Investment Managers will 
not invest in any new class of investment asset without prior consultation with the Trustee.

The Trustee consults the Principal Employer, the Prudential Assurance Company, on the investment principles, but the ultimate 

responsibility for the investment of the assets of the scheme lies with the Trustee.

The investment policies and strategies for the other two UK defined benefit schemes (the SASPS and M&GGPS, which are both 
final salary schemes), follow similar principles, but have different target allocations reflecting the particular requirements of the schemes. 
All of the three UK schemes are closed to new entrants. 

The majority of the scheme liabilities are linked to inflation. The assets that would most closely match the liabilities are a combination 

of index-linked government bonds or investment grade derivatives to match these inflation-linked liabilities and fixed interest gilts to 
match the fixed liabilities of the schemes. These ‘matching assets’ generally are expected to generate lower future returns than asset 
classes such as equities. The risk that must be traded off against investing in higher expected returns assets is increased volatility of the 
schemes’ return and higher risk of default. 

The Trustee of each of the schemes manages the investment strategy of the scheme to achieve an acceptable balance between 
investing in the assets that most closely match the expected benefit payments and assets that are expected to achieve a greater return 
in the hope of reducing the contributions required or providing additional benefits to members. When determining the investment 
strategy, the Trustee considers the risk that falls in asset values may not be matched by similar falls in the value of the schemes’ liabilities. 
It also consults the Principal Employer, in order to understand the Principal Employer’s appetite for bearing this risk and considers the 
Employer’s ability to make good any shortfall that may arise. 

The PSPS scheme has entered into a derivatives based strategy to match the duration and inflation profile of its liabilities. This 
involved a reallocation from other investments to other assets with an interest and inflation swap overlay. In broad terms, the scheme 
is committed to making a series of payments related to LIBOR on a nominal amount and in return, the scheme receives a series of fixed 
and inflation-linked payments which match a proportion of its liabilities. As at 31 December 2013, the nominal value of the interest and 
inflation-linked swaps amounted to £0.8 billion (2012: £0.9 billion) and £2.7 billion (2012: £2.0 billion) respectively.

The SASPS and M&GGPS use very limited or no derivatives to hedge their risks. The risks arising from these schemes are managed 
through well diversified investments with a portion of the scheme assets invested in inflation-indexed bonds to provide a partial hedge 
against inflation. The M&G pension scheme also invests in leveraged gilts as part of its asset liability management. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued253

b  Assumptions
The actuarial assumptions used in determining benefit obligations and the net periodic benefit costs for the years ended 31 December 
were as follows:

Discount rate*
Rate of increase in salaries
Rate of inflation†:

Retail prices index (RPI)
Consumer prices index (CPI)

Rate of increase of pensions in payment for inflation:

PSPS:
  Guaranteed (maximum 5%)
  Guaranteed (maximum 2.5%)
  Discretionary
Other schemes

2013  % 

2012  %  

4.4
3.3

3.3
2.3

2.5
2.5
2.5
3.3

4.4
2.7

2.7
2.0

2.5
2.5
2.5
2.7

*  The discount rate has been determined by reference to an ‘AA’ corporate bond index, adjusted where applicable, to allow for the difference in duration between the 

index and the pension liabilities.

† The rate of inflation reflects the long-term assumption for the UK RPI or CPI depending on the tranche of the schemes. 

The calculations are based on current actuarially calculated mortality estimates with a specific allowance made for future improvements 
in mortality. The specific allowance made is in line with a custom calibration and has been updated in 2013 to reflect the 2011 mortality 
model from the Continuous Mortality Investigation Bureau of the Institute and Faculty of Actuaries (CMI). The tables used for PSPS 
immediate annuities in payment at 31 December 2013 were:

Male: 112.0 per cent PNMA00 with improvements in line with a custom calibration of the CMI’s 2011 mortality model, with a long-term 
mortality improvement rate of 1.75 per cent per annum; and

Female: 108.5 per cent PNFA00 with improvements in line with a custom calibration of the CMI’s 2011 mortality model, with a long-term 
mortality improvement rate of 1.25 per cent per annum.

The tables used for PSPS immediate annuities in payment at 31 December 2012 were:

Male: 108.6 per cent PNMA00 with improvements in line with a custom calibration of the CMI’s 2009 mortality model, with a long-term 
mortality improvement rate of 1.75 per cent per annum; and

Female: 103.4 per cent PNFA00 with improvements in line with a custom calibration of the CMI’s 2009 mortality model, with a long-term 
mortality improvement rate of 1.00 per cent per annum.

The assumed life expectancies on retirement at age 60, based on the mortality table used was:

Retiring today
Retiring in 20 years’ time

2013  years

2012  years

Male

27.9
31.5

Female

29.5
32.8

Male

28.0
30.6

Female

29.1
31.2

The mean term of the current PSPS liabilities is around 17 years.

Using external actuarial advice provided by the scheme actuaries being Towers Watson for the valuation of PSPS, Xafinity Consulting 
for SASPS and Aon Hewitt Limited for the M&GGPS, the most recent full valuations have been updated to 31 December 2013, applying 
the principles prescribed by IAS 19.

c  Estimated pension scheme surpluses and deficits
This section illustrates the financial position of the Group’s defined benefit pension schemes on an economic basis and the IAS 19 basis.
The underlying pension position on an economic basis reflects the assets (including investments in Prudential policies that are offset 
against liabilities to policyholders on the Group consolidation) and the liabilities of the schemes. The IAS 19 basis excludes the investments 
in Prudential policies. At 31 December 2013, the investments in Prudential insurance policies comprise £143 million (2012: £123 million) 
for PSPS and £114 million (2012: £169 million) for the M&GGPS. In principle, on consolidation, the investments are eliminated against 
policyholder liabilities of UK insurance operations so that the formal IAS 19 position for the schemes in isolation excludes these items. 
This treatment applies to the M&GGPS investments. However, as a substantial portion of the Company’s interest in the underlying 
surplus of PSPS is not recognised, the adjustment is not necessary for the PSPS investments.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013254

C9:  Defined benefit pension schemes continued

Movements on the pension scheme deficit determined on the economic basis are as follows, with the effect of the application of IFRIC 14 
being shown separately:

2013 £m

(Charge) credit to income 
statement or other 
comprehensive income

Surplus (deficit)
 in schemes at 
1 January 2013

Operating
 results (based
 on longer-term
investment
 returns) 

Actuarial and
 other gains and
 losses

Contributions
 paid

Surplus (deficit)
 in schemes at 
31 Dec 2013

All schemes 
Underlying position (without the effect of IFRIC 14)
Surplus
Less: amount attributable to PAC with-profits fund

Shareholders’ share:

Gross of tax surplus (deficit) 
Related tax

Net of shareholders’ tax

Application of IFRIC 14 for the derecognition of PSPS surplus 
Derecognition of surplus
Less: amount attributable to PAC with-profits fund

Shareholders’ share: 

Gross of tax surplus (deficit)
Related tax

Net of shareholders’ tax

With the effect of IFRIC 14 
Surplus (deficit) 
Less: amount attributable to PAC with-profits fund

Shareholders’ share:

Gross of tax surplus (deficit) 
Related tax

Net of shareholders’ tax

1,138
(787)

351
(81)

270

(1,010)
709

(301)
69

(232)

128
(78)

50
(12)

38

15
(21)

(6)
1

(5)

(39)
32

(7)
2

(5)

(24)
11

(13)
3

(10)

(563)
366

(197)
50

(147)

447
(313)

134
(36)

98

(116)
53

(63)
14

(49)

56
(15)

41
(8)

33

– 
– 

– 
– 

– 

56
(15)

41
(8)

33

646
(457)

189
(38)

151

(602)
428

(174)
35

(139)

44
(29)

15
(3)

12

Underlying investments and liabilities of the schemes
On the ‘economic basis’, after including the underlying assets represented by the investments in Prudential insurance policies as scheme 
assets, the plans’ net assets at 31 December comprise the following investments and liabilities:

Equities:
UK 
Overseas

Bonds*:

Government
Corporate
Asset-backed securities

Derivatives
Properties
Other assets

Total value of assets

2013

Other
 schemes 
£m

76
317

311
107
17
6
44
24

902

Total
£m

209
329

4,599
822
62
97
115
711

6,944

PSPS
£m

133
12

4,288
715
45
91
71
687

6,042

2012†

PSPS
£m

Other
 schemes 
£m

123
– 

4,754
454
39
165
167
698

6,400

63
249

274
141
3
11
40
16

797

Total
£m

186
249

5,028
595
42
176
207
714

7,197

%

3
5

66
12
1
1
2
10

100

%

3
3

70
8
1
2
3
10

100

*  97 per cent of the bonds are investment graded (2012: 98 per cent).
† The 2012 comparatives have been reclassified to align to the current year’s asset categorisation.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
255

The movements in the IAS 19 pension schemes’ surplus and deficit between scheme assets and liabilities as consolidated in the financial 
statements were:

Attributable to policyholders and shareholders

2013  £m

Effect of 
IFRIC 14 for
 derecognition 
of PSPS surplus

Economic basis
 net surplus
 (deficit) 

Other
 adjustments
 including for
 investments in
 Prudential
 insurance
 policies(iii)

IAS 19 basis 
net deficit(i)

Present value 
of benefit
 obligations(i),(ii)

(6,059)
(27)

(267)

254

(2)

Net surplus 
(deficit) 
(without the
 effect of 
IFRIC 14)

1,138
(27)

46

(4)
– 
56
– 

(1,010)

(39)

128
(27)

7

(4)
– 
56
– 

(197)

(563)

447

(116)

Net deficit, beginning of year
Current service cost
Net interest on net defined benefit 

liability (asset)

Administration expenses paid out 

of plan assets
Benefit payments
Employers’ contributionsnote (iv)
Employees’ contributions
Actuarial and other gains and 

lossesnote (v)

Transfer out of investment in 

Prudential insurance policies

Plan assets(i)

7,197

313

(4)
(254)
56
2

(366)

Net surplus (deficit), end of year 

6,944

(6,298)

–

646

(602)

2012  £m

– 

44

Effect of 
IFRIC 14 for
 derecognition 
of PSPS surplus

Economic basis
 net surplus
 (deficit) 

(1,607)

(70)

Present value 
of benefit
 obligations(i),(ii)

(5,620)
(29)
(106)

(264)

239

(2)

Net surplus 
(deficit) 
(without the
 effect of 
IFRIC 14)

1,544
(29)
(106)

69

(3)
– 
71
– 

(277)

(408)

667

–

1,138

(1,010)

Net deficit, beginning of year
Current service cost
Past service costnote (vi)
Net interest on net defined benefit 

liability (asset)

Administration expenses paid out 

of plan assets
Benefit payments
Employers’ contributionsnote (iv)
Employees’ contributions
Actuarial and other gains and 

lossesnote (v)

Transfer out of investment in 

Prudential insurance policies 
and other adjustments

Plan assets(i)

7,164

333

(3)
(239)
71
2

(131)

Net surplus (deficit), end of year 

7,197

(6,059)

(169)

(8)

1

62

(114)

(41)
(27)

(1)

(4)
– 
56
– 

(115)

62

(70)

Other
 adjustments
 including for
 investments in
 Prudential
 insurance
 policies(iii)

(165)

(8)

IAS 19 basis 
net deficit(i)

(228)
(29)
(106)

(9)

(3)
– 
71
– 

(20)

239

24

(169)

24

(41)

(63)
(29)
(106)

(1)

(3)
– 
71
– 

259

–

128

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
256

C9:  Defined benefit pension schemes continued

Notes
(i) 

The IAS 19 basis pensions deficit can be summarised as follows:

2013  £m

2012  £m

Quoted prices 
in an active
 market

Other

Total 

Quoted prices 
in an active
 market

Other

Total 

Plan assets (IAS 19 basis before effect of IFRIC 14):

Equities:
  UK
  Overseas
  Government
Corporate
Asset-backed securities

Derivatives
Properties
Other assets

Fair value of plan assets, end of year*
Present value of benefit obligation

Effect of the application of IFRIC 14 for pension 

schemes:

Derecognition of PSPS’ surplus
Consolidation adjustment in respect of investment of 

PSPS in Prudential policies

Deficit recognised in the statement of financial 

position

24
305
4,564
781
62
97
– 
527

6,360

2
14
– 
12
– 
– 
115
184

327

26
319
4,564
793
62
97
115
711

6,687
(6,298)

389

(602)

143

(70)

21
232
4,965
521
42
176
– 
494

6,451

2
17
– 
8
– 
– 
207
220

454

23
249
4,965
529
42
176
207
714

6,905
(6,059)

846

(1,010)

123

(41)

*  The IAS 19 basis plan assets at 31 December 2013 of £6,687 million (2012: £6,905 million) is different from the economic basis plan assets of £6,944 million 

(2012: £7,197 million) as shown above due to the exclusion of investment in Prudential insurance policies, which are eliminated on consolidation of £257 million 
(2012: £292 million) comprising £143 million for PSPS (2012: £123 million) and £114 million for the M&GGPS scheme (2012: £169 million).

None of the scheme assets included shares in Prudential plc or property occupied by the Prudential Group.

(ii)  Maturity profile of the benefit obligations 

The weighted average duration of the benefit obligations of the schemes is 18.2 years (2012: 18.1 years) 
The following table provides an expected maturity analysis of the benefit obligations as at 31 December 2013:

1 year or less

After 1 year 
to 5 years

After 5 years 
to 10 years

After 10 years 
to 15 years

After 15 years
 to 20 years

Over 20 years

2013  £m

All schemes

223

972

1,459

1,672

1,747

10,198

Total

16,271

The expected maturity analysis of the benefit obligations as at 31 December 2012 is similar to those of 2013 above. 

(iii)  The adjustments for investments in Prudential insurance policies are consolidation adjustments for intragroup assets and liabilities with no impact to 

operating results.

(iv)  Total employer contributions expected to be paid into the Group defined benefit schemes for the year ending 31 December 2014 amounts to £56 million 

(2013: £56 million).
The actuarial and other gains and losses attributable to policyholders and shareholders as shown in the table above are analysed as follows:

(v) 

Actuarial and other gains and losses
Return on the scheme assets less amount included in interest income 
(Losses) gains on changes in demographic assumptions
Losses on changes in financial assumptions
Experience losses on scheme liabilities

Effect of derecognition of PSPS surplus
Consolidation adjustment for investments in Prudential insurance policies and other adjustments

2013  £m

2012  £m

(366)
(22)
(174)
(1)
(563)
447
1

(115)

(131)
14
(287)
(4)
(408)
667
(20)

239

(vi)  During the first half of 2012, an exceptional discretionary increase to pensions in payment of PSPS was awarded which resulted in a past service cost of £106 million 

on the underlying surplus. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
 
 
 
 
 
257

d  Sensitivity of the pension scheme liabilities to key variables 
The total underlying Group pension scheme liabilities of £6,298 million (2012: £6,059 million) comprise £5,316 million (2012: £5,226 million) 
for PSPS and £982 million (2012: £833 million) for the other schemes. The table below shows the sensitivity of the underlying PSPS and 
the other scheme liabilities at 31 December 2013 and 2012 to changes in discount rate, inflation rates and mortality rates. The sensitivity 
information below is based on the core scheme liabilities and assumptions at the balance sheet date. The sensitivity is calculated based 
on a change in one assumption, with all other assumptions being held constant. As such, interdependencies between the assumptions 
are excluded.

The sensitivity of the underlying pension scheme liabilities to changes in discount, inflation and mortality rates as shown above 
does not directly equate to the impact on the profit or loss attributable to shareholders or shareholders’ equity, due to the effect of 
the application of IFRIC 14 on PSPS and the allocation of a share of the interest in financial position of the PSPS and Scottish Amicable 
schemes to the PAC with-profits fund as described above. 

The sensitivity to the changes in the key variables as shown in the table above has no significant impact on the pension costs included 

in the Group’s operating results. This is due to the pension costs charged in each of the periods presented, being derived largely from 
market conditions at the beginning of the period. After applying IFRIC 14 and to the extent attributable to shareholders, any residual 
impact from the changes to these variables is reflected as actuarial gains and losses on defined benefit pension schemes within the 
supplementary analysis of profits. 

Assumption applied

Discount rate

2013

4.4%

2012

Sensitivity change 
in assumption

Impact of sensitivity on scheme liabilities 
on IAS 19 basis

2013

2012

4.4% Decrease by 0.2%

Increase in scheme liabilities by:

Discount rate

4.4%

4.4% Increase by 0.2%

Rate of inflation

RPI: 3.3% RPI: 2.7% RPI: Decrease by 0.2%
CPI: 2.3% CPI: 2.0% CPI: Decrease by 0.2% with 

Mortality rate

consequent reduction in 
salary increases
Increase life expectancy by  
1 year

PSPS

  Other schemes
Decrease in scheme liabilities by:

PSPS

  Other schemes
Decrease in scheme liabilities by:

PSPS

  Other schemes

Increase in scheme  liabilities by:

PSPS

  Other schemes

3.3%
5.1%

3.1%
4.7%

0.7%
4.6%

2.7%
2.7%

3.3%
4.9%

3.1%
4.6%

0.6%
4.3%

2.6%
2.4%

C10:  Share capital, share premium and own shares

2013

2012

Number of
 ordinary shares

Share capital
  £m

Share premium
  £m

Number of
 ordinary shares

Share capital
  £m

Share premium
  £m

Issued shares of 5p each fully paid:
  At 1 January

Shares issued under  

share-based schemes

At 31 December

2,557,242,352

3,139,384

2,560,381,736

128

–

128

1,889 2,548,039,330

6

9,203,022

1,895 2,557,242,352

127

 1 

128

1,873

16

1,889

Amounts recorded in share capital represent the nominal value of the shares issued. The difference between the proceeds received 
on issue of shares, net of issue costs, and the nominal value of shares issued is credited to the share premium account.

At 31 December 2013, there were options outstanding under Save As You Earn schemes to subscribe for shares as follows: 

31 December 2013

31 December 2012

Number of
 shares to
 subscribe for

10,233,986

9,396,810

Share price range

from

288p

288p

to 

901p

629p

Exercisable 
by year

2019

2018

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
 
 
258

C10:  Share capital, share premium and own shares

Transactions by Prudential plc and its subsidiaries in Prudential plc shares
The Group buys and sells Prudential plc (‘own shares’) either in relation to its employee share schemes or via transactions undertaken 
by authorised investment funds that the Group is deemed to control. The cost of own shares of £141 million as at 31 December 2013 
(2012: £97 million) is deducted from retained earnings. The Company has established trusts to facilitate the delivery of shares under 
employee incentive plans. At 31 December 2013, 7.1 million (2012: 8.0 million) Prudential plc shares with a market value of £94.5 million 
(2012: £69 million) were held in such trusts all of which are for employee incentive plans. 

The Company purchased the following number of shares in respect of employee incentive plans. 

2013

2012

*  The maximum number of shares held in 2013 was 8.0 million which was in January 2013.

The shares purchased each month are as follows:

Number of 
shares
 purchased 
(in millions)*

4.4
5.9

Cost 
£m

53.8
47.9

2013 Share Price

2012 Share Price

Number of
 shares

11,864
10,900
11,342
894,567
54,781
15,950
11,385
924,499
10,960
103,999
12,108
2,362,435

4,424,790

Low 
£

9.15
9.25
10.15
10.30
11.56
10.89
11.20
11.48
11.38
11.54
12.52
12.63

High 
£

Cost 
£

Number of 
shares

9.15
108,496
9.25
100,868
10.15
115,121
10.86
9,692,613
11.72
643,608
11.11
176,139
135,132
11.20
11.94 10,955,609
124,725
11.38
1,201,870
11.69
151,773
12.65
12.93 30,377,986

15,573
12,678
522,002
368,901
939,541
482,377
15,047
28,488
712,649
12,549
492,993
2,277,012

53,783,940

5,879,810

Low 
£

6.40
7.33
7.10
7.27
6.80
6.61
7.26
7.88
8.16
8.39
8.55
8.86

High 
£

6.40
7.33
8.03
7.67
7.26
6.84
7.26
8.12
8.25
8.39
9.15
9.27

Cost
 £

99,589
92,930
3,946,335
2,712,460
6,407,556
3,208,338
109,166
228,176
5,829,154
105,329
4,502,129
20,706,597

47,947,759

January
February
March*
April
May
June
July
August
September
October
November
December

Total

*  The 2012 comparative has been adjusted from previously published numbers.

The Group has consolidated a number of authorised investment funds where it is deemed to control these funds under IFRS. Some of these 
funds hold shares in Prudential plc. The total number of shares held by these funds at 31 December 2013 was 7.1 million (2012: 4.5 million) 
and the cost of acquiring these shares of £60 million (2012: £27 million) is included in the cost of own shares. The market value of these 
shares as at 31 December 2013 was £95 million (2012: £39 million). During 2013, these funds made net additions of 2,629,816 Prudential 
shares (2012: net disposals of 4,143,340) for a net increase of £33.1 million to book cost (2012: net decrease of £25.1 million).

All share transactions were made on an exchange other than the Stock Exchange of Hong Kong.
Other than set out above the Group did not purchase, sell or redeem any Prudential plc listed securities during 2013 or 2012.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
259

C11:  Capital position statement

This statement sets out the estimated capital position of the Group’s subsidiaries, by life assurance and asset management operations 
by reference to the local regulations as at 31 December 2013.

C11.1  Life assurance business 
a  Summary statement 
The Group’s estimated capital position for its life assurance subsidiaries with reconciliations to shareholders’ equity is shown below. 
In addition the statement provide an analysis of available capital for Group’s life assurance operations, determined by reference to the 
local regulations, to meet risks and regulatory requirements.

2013  £m

Other UK
 life 
assurance 
sub-
sidiaries
 and funds
note (ii)

Total PAC
 with-
profits
 fund

SAIF

WPSF
note (i)

2012  £m

Asia life 
assurance
 sub-
sidiaries

Jackson

Total life
 assurance
 operations
note (b)

Total life
 assurance
 operations

– 
– 

– 
– 

– 

– 
– 

– 
– 

– 

– 
– 

– 
– 

– 

912
– 

912
2,064

2,976

3,446
– 

3,446
– 

2,564
231

2,795
– 

3,446

2,795

6,922
231

7,153
2,064

9,217

7,553
239

7,792
2,087

9,879

–  11,984
(3,112)
– 

11,984
(3,112)

– 
– 

– 
– 

77
– 

12,061
(3,112)

10,589
(2,469)

– 
– 

– 

– 

– 
– 

– 

– 

(5)
– 

(5)
– 

(89)
– 

(4,121)
151

(784)
– 

(4,999)
151

(4,201)
153

– 

– 

(55)

(55)

– 

– 

(195)
(617)

(195)
(617)

8,000

8,000

– 
(179)

(268)

2,610

– 

– 
817

– 

– 

2,610

696

(55)

(107)

– 
(286)

(195)
(265)

(215)
(435)

(543)

(993)

6,196

4,011

8,000

8,000

2,708

2,903

1,802

15,413

13,890

6,428

28,735

35,163

374

34,978

35,352

6,802

63,713

70,515

– 

– 

– 

– 

– 

– 

6,293

41,456

43,266

101

35,453

33,559

6,394

76,909

76,825

– 
– 
310

– 
32
12,973

– 
32
13,283

– 
6,127
27,069

– 
65,681
39,290

6,744
11,918
6,724

6,744
83,758
86,366

6,597
67,382
88,492

– 

23

23

17,583

2,440

130

20,176

18,378

Group shareholders’ equity
Held outside long-term funds:

Net assets
Goodwill

Total
Held in long-term fundsnote (iii)

Total Group shareholders’ equity

Adjustments to regulatory basis
Unallocated surplus of with-profits fundsnote (v)
Shareholders’ share of realistic liabilities
Deferred acquisition costs of non-participating 
business and goodwill not recognised for 
regulatory reporting
Jackson surplus notesnote (iv)
Investment and policyholder liabilities valuation 

differences between IFRS and regulatory basis 
for Jacksonnote (vii)

Pension liability difference between IAS 19 and 

regulatory basisnote (vii)

Valuation difference on PAL between IFRS basis and 

regulatory basis
Other adjustmentsnote (v)

Total adjustments

Total available capital resources of life assurance 

businesses on local regulatory bases

Policyholder liabilities

UK regulated with-profits funds:

Insurance contracts
Investment contracts with discretionary  
  participation features

Total

Other liabilities:
Insurance contracts:
  With-profits liabilities of non-UK regulated  

funds

  Unit-linked, including variable annuitynote (viii)
  Other life assurance businessnote (viii)
Investment contracts without discretionary  
  participation features note (vi)

Total

310

13,028

13,338

50,779 107,411

25,516 197,044  180,849 

Total policyholder liabilities shown in the 

consolidated statement of financial position

7,112

76,741

83,853

50,779 107,411

31,910 273,953 257,674

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
 
 
 
 
 
260

C11:  Capital position statement continued

Notes
(i)  WPSF unallocated surplus includes amounts related to the Hong Kong branch. Policyholder liabilities are included in the Asia life assurance subsidiaries.
(ii) 
(iii)  The term shareholders’ equity held in long-term funds refers to the excess of assets over liabilities attributable to shareholders of funds which are required 

Excluding PAC shareholders’ equity that is included in ‘parent company and shareholders’ equity of other subsidiaries and funds’.

by law to be maintained ring-fenced with segregated assets and liabilities.
(iv)  For regulatory purposes the Jackson surplus notes are accounted for as capital.
(v)  Other adjustments to shareholders’ equity and unallocated surplus include amounts for the value of non-participating business for UK regulated with-profits 
funds, deferred tax, admissibility and other items measured differently on the regulatory basis. For Jackson the principal reconciling item is deferred tax 
related to the differences between IFRS and regulatory basis as shown in the table above and other methodology differences.

(vi)  Principally includes unit-linked and similar contracts in the UK and GIC liabilities of Jackson.
(vii)  The investment and policyholder liabilities valuation difference between IFRS and regulatory bases for Jackson is mainly due to not all investments being 

carried at fair value under the regulatory basis and also due to the valuation difference on annuity reserves. 

(viii)  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting 

standards described in note A2.

b  Reconciliation to the Group total shareholders’ equity 
The table below reconciles shareholders’ equity held in life assurance operations (as shown in the table in note (a)) to the Group total 
shareholders’ equity as at 31 December 2013:

2013  £m

Total life
 assurance
 operations

M &G 
(including 
Prudential 
Capital) 

Parent 
company and
 shareholders’
 equity of other
 subsidiaries 
and funds
note (i)

6,922
231

7,153
2,064

9,217

449
1,153

1,602
– 

1,602

(1,246)
77

(1,169)
– 

(1,169)

Group 
total

6,125
1,461

7,586
2,064

9,650

Group shareholders’ equity
Held outside long-term funds:

Net assets
Goodwill

Total
Held in long-term funds

Total Group shareholders’ equity

Note
(i) 

Including PAC shareholders’ equity.

c  Movement in total available capital
Total available capital for the Group’s life assurance operations has changed as follows:

Other UK life 
assurance 
subsidiaries 
and funds
note (iii)

2,370
122
– 
– 
216

2,708

WPSF 
note (i)

 7,000 
200
(100)
600
300

8,000

£m

Jackson
note (ii)

2,899
– 
– 
– 
4

2,903

Asia life 
assurance
 subsidiaries
note (iv)

1,621
34
– 
(23)
170

1,802

Group
total

13,890
356
(100)
577
690

15,413

Available capital at 31 December 2012
Changes in assumptions
Changes in management policy
Changes in regulatory requirements
New business and other factorsnote (v)

Available capital at 31 December 2013

Notes
(i)  With-profits sub-fund

(ii) 

The increase in 2013 of £1 billion reflects primarily the positive impact of investment returns earned on the opening available capital and rising yields. 
Jackson
The increase of £4 million in 2013 reflects an underlying increase of £57 million (applying the 2013 year end exchange rate of US$1.66:£1.00) and £53 million 
of exchange translation loss.

(iii)  Other UK life assurance subsidiaries and funds 

The effect from the changes in assumptions of valuation interest rates on insurance liabilities is broadly matched by the corresponding effect on assets leaving 
no significant impact on the available capital.

(iv)  Asia life assurance subsidiaries 

The increase of £181 million in 2013 reflects an underlying increase of £325 million (applying the relevant 2013 year end exchange rates) and £143 million of 
exchange translation loss.

(v)  New business and other factors comprise the effect of changes in new business, valuation interest rate, investment return, foreign exchange and other factors.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
 
 
 
261

d  Basis of preparation, capital requirements and management
Each of the Group’s long-term business operations is capitalised to a sufficiently strong level for its individual circumstances. 
Details by the Group’s major operations are shown below.

i  Asia insurance operations
The available capital shown above of £1,802 million (2012: £1,621 million) represents the excess of local regulatory basis assets over 
liabilities before deduction of required capital of £699 million (2012: £661 million). 

The businesses in Asia are subject to local capital requirements in the jurisdictions in which they operate. The Hong Kong business 

branch of PAC and its capital requirements are subsumed within those of the PAC long-term fund. The Hong Kong business branch 
of PAC was transferred to separate subsidiaries established in Hong Kong on 1 January 2014 (see note D2). For the other material Asian 
operations, the details of the basis of determining regulatory capital and regulatory capital requirements are as follows:

Indonesia
Solvency capital is determined using a risk-based capital approach. Insurance companies in Indonesia are expected to maintain the level 
of net assets above 120 per cent of solvency capital. 

In 2013, the local regulatory basis in Indonesia was replaced with the Indonesian authority’s risk-based capital framework. In accordance 
with the framework, policy reserves for traditional business are determined on a gross premium reserve basis using prudent best estimate 
assumptions. For linked business, the value of the units are maintained with a non-unit reserve which is calculated in accordance with 
standard actuarial methodology.

Korea
Policy reserves for traditional business are determined on net premium reserve basis using standard mortality and prescribed standard 
interest rates.

For linked business, the value of the units are held together with the non-unit reserves and calculated in accordance with the local 

regulator’s standard actuarial methodology.

A risk-based capital framework is applied in Korea. For local solvency, the regulatory minimum is 100 per cent of the risk-based 
capital. Further, in accordance with the local risk-based capital framework, insurers are expected to maintain a level of free surplus in 
excess of the capital requirements. The general target level for the solvency margin is greater than 150 per cent of the risk-based capital 
as required by the regulators.

Malaysia
A risk-based capital framework applies in Malaysia.

For participating business, a gross premium reserve on the guaranteed and non-guaranteed benefits determined using best estimate 
assumptions is held. The amount held is subject to a minimum of a gross premium reserve on the guaranteed benefits, determined using 
best estimate assumptions along with provisions of risk margin for adverse deviations discounted at the risk-free rate.

For non-participating business, gross premium reserves determined using best estimate assumptions along with provisions of risk 

margin for adverse deviations discounted at the risk-free rate are held. For linked business the value of units is held together with a 
non-unit reserve calculated in accordance with standard actuarial methodology.

Participating fund surplus is not allowed to be used to support a deficit (if any) and the capital requirement of the non-participating 
business. The capital requirement is calculated based on a prescribed series of risk charges. The local regulator has set a Supervisory 
Target Capital Level of 130 per cent below which supervisory actions of increasing intensity will be taken. Each insurer is also required 
to set its own Individual Target Capital Level to reflect its own risk profile and this is expected to be higher than the Supervisory Target 
Capital Level.

Singapore
A risk-based regulatory framework applies in Singapore.

For participating business, a gross premium reserve, determined using prudent best estimate assumptions and which makes allowance 

for future bonus, is held. The amount held is subject to a minimum of the higher of the assets attributed to participating business and a 
gross premium reserve calculated on specified assumptions, but without allowance for future bonus, that include prescribed provisions 
for adverse deviations (PADs).

For non-participating business, gross premium reserves are held. For linked business the value of units is held together with a non-unit 

reserve calculated in accordance with standard actuarial methodology.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013262

C11:  Capital position statement continued

Thailand
A new risk-based capital framework was adopted from 1 January 2012 to replace the previous framework that used a net premium approach.
For non-participating business, the gross premium reserves are determined using best estimate assumptions along with provisions of 

risk margin for adverse deviations discounted at the risk-free rate.

The risk free rate is derived from the greater of the current yield curve of Thai government bonds or a weighted-average yield curve 

of the prior seven quarters Thai government bonds, as prescribed by the local regulator.

Vietnam
For traditional business, mathematical reserves are calculated using a modified net premium approach, set using assumptions agreed 
with the regulator. 

For linked business, the value of units is held together with the non-unit reserves calculated in accordance with the local regulator’s 

standard actuarial methodology.

The capital requirement is determined as 4 per cent of reserves plus a specified percentage of 0.1 per cent of sums at risk for policies 

with original term less than or equal to five years or 0.3 per cent of sums at risk for policies with original term of more than five years. 
An additional capital requirement of Vietnamese Dong 200 billion is also required for companies transacting unit-linked business.

ii  US insurance operations 
The regulatory framework for Jackson is governed by the requirements of the US NAIC approved risk-based capital standards. Under 
these requirements life insurance companies report using a formula-based capital standard that they calculate by applying factors 
to various asset, premium and reserve items and separate model based calculations of risk associated primarily with variable annuity 
products. The risk-based capital formula takes into account the risk characteristics of a company, including asset risk, insurance risk, 
interest rate risk, market risk and business risk.

The available capital of Jackson shown above of £2,903 million (2012: £2,899 million) reflects US regulatory basis assets less liabilities 

as adjusted for asset valuation reserves. The asset valuation reserve, which is reflected as available capital, is designed to provide for 
future credit-related losses on debt securities and losses on equity investments. Available capital includes a reduction for the effect of the 
interest maintenance reserve, which is designed by state regulators to defer recognition of non-credit related realised capital gains and 
losses and to recognise them ratably in the future.

Jackson’s risk-based capital ratio is significantly in excess of regulatory requirements. At 31 December 2013, Jackson had a permitted 
practice in effect as granted by the local regulator allowing Jackson to carry certain interest rate swaps at book value, as if statutory hedge 
accounting were in place, instead of at fair value as would have been otherwise required. Jackson was also required to demonstrate the 
effectiveness of its interest rate swap programme pursuant to the Michigan Insurance Code. The total effect of this permitted practice 
net of tax was to increase statutory surplus by £0.8 million at 31 December 2013. 

Michigan insurance law specifically allows value of business acquired as an admitted asset as long as certain criteria are met. 
US NAIC standards limit the admitted amount of goodwill/value of business acquired generally to 10 per cent of capital and surplus. 
At 31 December 2013, Jackson reported £257 million of statutory basis value of business acquired as a result of the REALIC acquisition, 
which is fully admissible under Michigan insurance law.

iii  UK insurance operations
In the UK, the insurers, regulated by PRA, must hold capital resources equal at least to the Minimum Capital Requirement (MCR). 
In addition the rules require insurers to perform Individual Capital Assessments. Under these rules insurers must assess for themselves 
the amount of capital needed to back their business. If the PRA views the results of this assessment as insufficient, it may draw up its 
own Individual Capital Guidance for a firm, which can be superimposed as a requirement.

PAC with-profits sub-fund and Scottish Amicable Insurance Fund
Under PRA rules, insurers with with-profits liabilities of more than £500 million must hold capital equal to the higher of the MCR and 
the Enhanced Capital Requirement (ECR). The ECR is intended to provide a more risk responsive and ‘realistic’ measure of a with-profit 
insurer’s capital requirements, whereas the MCR is broadly speaking equivalent to the previous required minimum margin under the 
Interim Prudential Sourcebook and satisfies the minimum EU Standards.

Determination of the ECR involves the comparison of two separate measurements of the firm’s resources requirement, which the 

PRA refers to as the ‘twin peaks’ approach.

The two separate peaks are:

i 

ii 

 The requirement comprised by the mathematical reserves plus the ‘Long-Term Insurance Capital Requirement’ (LTICR), together 
known as the ‘regulatory peak’; and

 A calculation of the ‘realistic’ present value of the insurer’s expected future contractual liabilities together with projected ‘fair’ 
discretionary bonuses to policyholders, plus a risk capital margin, together known as the ‘realistic peak’.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued263

Available capital of the with-profits sub-fund and Scottish Amicable Insurance Fund of £8.0 billion (2012: £7.0 billion) represents the 
excess of assets over liabilities on the PRA realistic basis. Unlike the previously discussed FRS 27 basis, realistic liabilities on the regulatory 
basis include the shareholders’ share of future bonuses. These amounts are shown before deduction of the risk capital margin which is 
estimated to be £0.9 billion at 31 December 2013 (2012: £1.5 billion).

The PRA’s basis of setting the risk capital margin is to target a level broadly equivalent to a Standard & Poor’s credit rating of BBB and 
to judge this by ensuring there are sufficient assets to absorb a one in 200 year event. The risk capital margin calculation achieves this by 
setting rules for the determination of margins to cover defined stress changes in asset values and yields for market risk, credit risk and 
termination risk for with-profits policies.

PAC has discretion in its management actions in the case of adverse investment conditions. Management actions encompass, but are 

not confined to, investment allocation decisions, levels of reversionary bonuses, crediting rates and total claim values. 

Other UK life assurance subsidiaries and funds
The available capital of £2,708 million (2012: £2,370 million) reflects the excess of regulatory basis assets over liabilities of the subsidiaries 
and funds, before deduction of the capital resources requirement of £1,364 million (2012: £1,376 million).

The capital resources requirement for these companies broadly reflects a formula which, for active funds, equates to a percentage of 
regulatory reserves plus a percentage of death strains. Death strains represent the payments made to policyholders upon death in excess 
of amounts explicitly allocated to fund the provisions for policyholder’s claims and maturities.

iv  Group capital requirements
In addition to the requirements at individual company level, PRA requirements under the IGD apply additional prudential requirements 
for the Group as a whole. Discussion of the Group’s estimated IGD position at 31 December 2013, together with market risk sensitivity 
disclosure provided to key management, is provided in the Strategic Report section of the Group’s 2013 Annual Report. 

e  Transferability of available capital
For PAC and all other UK long-term insurers, long-term business assets and liabilities must, by law, be maintained in funds separate from 
those for the assets and liabilities attributable to non-life insurance business or to shareholders. Only the ‘established surplus’, the excess 
of assets over liabilities in the long-term fund determined through a formal valuation, may be transferred so as to be available for other 
purposes. Distributions from the with-profits sub-fund to shareholders reflect the shareholders’ one-ninth share of the cost of declared 
policyholders’ bonuses.

Accordingly, the excess of assets over liabilities of the PAC long-term fund is retained within that company. The retention of the capital 

enables it to support with-profits and other business of the fund by, for example, providing the benefits associated with smoothing and 
guarantees. It also provides investment flexibility for the fund’s assets by meeting the regulatory capital requirements that demonstrate 
solvency and by absorbing the costs of significant events or fundamental changes in its long-term business without affecting the bonus 
and investment policies.

For other UK long-term business subsidiaries, the amounts retained within the companies are at levels which provide an appropriate 

level of capital strength in excess of the regulatory minimum.

For Jackson, capital retention is maintained at a level consistent with an appropriate rating by Standard & Poor’s. Currently Jackson 

is rated AA. Jackson can pay dividends on its capital stock only out of earned surplus unless prior regulatory approval is obtained. 
Furthermore, dividends which exceed the greater of statutory net gain from operations for the prior year or 10 per cent of Jackson’s prior 
year-end statutory surplus require prior regulatory approval.

For Asian subsidiaries, the amounts retained within the companies are at levels that provide an appropriate level of capital strength in 
excess of the local regulatory minimum. For ring-fenced with-profits funds, the excess of assets over liabilities is retained with distribution 
tied to the shareholders’ share of bonuses through declaration of actuarially determined surplus. The Singapore and Malaysian 
businesses may, in general, remit dividends to the UK, provided the statutory insurance fund meets the capital adequacy standard 
required under local statutory regulations.

Available capital of the non-insurance business units is transferable to the life assurance businesses after taking account of an 

appropriate level of operating capital, based on local regulatory solvency targets, over and above basis liabilities. 

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013264

C11:  Capital position statement continued

f  Sensitivity of liabilities and total capital to changed market conditions and capital management policies
Prudential manages its assets, liabilities and capital locally, in accordance with local regulatory requirements and reflecting the different 
types of liabilities Prudential has in each business. As a result of the diversity of products offered by Prudential and the different regulatory 
requirements in which it operates, Prudential employs differing methods of asset/liability and capital management, depending on the 
business concerned.

Stochastic modelling of assets and liabilities is undertaken in the UK, Jackson and Asia to assess the economic capital requirements. 

A stochastic approach models the inter-relationship between asset and liability movements, taking into account asset correlation, 
management actions and policyholder behaviour under a large number of alternative economic scenarios.

In addition, reserve adequacy testing under a range of scenarios and dynamic solvency testing is carried out, including under certain 

scenarios mandated by the UK, US and Asian regulators.

The sensitivity of liabilities and other components of total capital vary depending upon the type of business concerned and this 

conditions the approach to asset/liability management.

For example, for businesses that are most sensitive to interest rate changes, such as immediate annuity business, Prudential uses cash 

flow analysis to create a portfolio of debt securities whose value changes in line with the value of liabilities when interest rates change. 
This type of analysis helps protect profits from changing interest rates. This type of analysis is used in the UK for annuity business and by 
Jackson for its interest-sensitive and fixed index annuities and institutional products.

For businesses that are most sensitive to equity price changes, Prudential uses stochastic modelling and scenario testing to look at 
the future returns on its investments under different scenarios which best reflect the large diversity in returns that equities can produce. 
This allows Prudential to devise an investment and with-profits policyholder bonus strategy that, based on the model assumptions, 
allows it to optimise returns to its policyholders and shareholders over time while maintaining appropriate financial strength. Prudential 
uses this methodology extensively in connection with its UK with-profits business.

g  Intra-group arrangements in respect of the Scottish Amicable Insurance Fund
Should the assets of the Scottish Amicable Insurance Fund be inadequate to meet the guaranteed benefit obligations of the policyholders 
of the Scottish Amicable Insurance Fund, the PAC long-term fund would be liable to cover any such deficiency in the first instance. 

C11.2  Asset management operations – Regulatory and other surplus
Certain asset management subsidiaries of the Group are subject to regulatory requirements. The movement in the year of the surplus 
regulatory capital position of those subsidiaries, combined with the movement in the IFRS basis shareholders’ funds for unregulated asset 
management operations, is as follows:

Regulatory and other surplus
Beginning of year
Gains during the year
Movement in capital requirement
Capital injection
Distributions made to the parent company
Exchange movement

End of year

Asset management operations

2013  £m

2012  £m

M&G including
 Prudential
 Capital

US

Eastspring
Investments

Total

Total

255
349
(3)
–
(292)
–

309

124
18
–
–
(6)
(2)

134

134
57
(1)
8
(67)
(2)

129

513
424
(4)
8
(365)
(4)

572

412
416
3
9
(318)
(9)

513

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
C12:  Provisions

Provision in respect of defined benefit pension schemes:C9
Other provisions (see below)

Total provisions

Analysis of other provisions:

265

2013  £m 

2012*  £m 

194
441

635

205
386

591

At 1 January
Charged to income statement:

Additional provisions
Unused amounts released

Used during the year
Exchange differences

Total at 31 December  

2013  £m

2012*  £m

Legal
 provisions
note (i)

Restruc-
turing
 provisions
note (ii)

Other
 Provisions
note (iii)

20

17
(2)
(21)
– 

14

27

2
(13)
(3)
– 

13

339

183
(10)
(86)
(12)

414

Legal 
provisions
note (i)

Restruc-
turing 
provisions
note (ii)

Other 
Provisions
note (iii)

14

10
(1)
(2)
(1)

20

23

14
(4)
(6)
– 

27

252

207
(7)
(109)
(4)

339

Total

386

202
(25)
(110)
(12)

441

Total

289

231
(12)
(117)
(5)

386

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(i) 

Total legal provisions at 31 December 2013 of £14 million related to Jackson. Jackson has been named in civil proceedings, which appear to be substantially 
similar to other class action litigation brought against many life insurers in the US, alleging misconduct in the sale of insurance products. Of the £14 million legal 
provision as at 31 December 2013, £11 million has been established to cover this potential litigation and is expected to be utilised over the next five years.

(ii)  Restructuring provisions primarily relate to restructuring activities of UK insurance operations. The provisions pertain to property liabilities resulting from the 

closure of regional sales centres and branches and staff terminations and other transformation costs to enable streamlining of operations.

(iii)  Other provisions comprise staff benefits provisions of £332 million, provisions for onerous contracts of £41 million and regulatory and other provisions of 

£41 million. Staff benefits are generally expected to be paid out within the next three years.

The provision balance is expected to be paid out within the next five years.

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
266

C13:  Property, plant and equipment

Property, plant and equipment comprise Group occupied properties and tangible assets. A reconciliation of the carrying amount of these 
items from the beginning of the year to the end of the year is as follows:

At 1 January
Cost
Accumulated depreciation

Net book amount

Year ended 31 December
Opening net book amount
Exchange differences
Depreciation charge
Additions
Arising on acquisitions of subsidiaries
Disposals and transfers

Closing net book amount

At 31 December
Cost
Accumulated depreciation

Net book amount

251
(39)

212

212
(1)
(12)
96
1
11

307

357
(50)

307

Group 
occupied
  property

2013  £m

Tangible 
assets

Total

1,221
(467)

754

754
(3)
(87)
221
78
(43)

920

970
(428)

542

542
(2)
(75)
125
77
(54)

613

1,060
(447)

613

1,417
(497)

920

Group 
occupied
  property

2012*  £m

Tangible
 assets

258
(29)

229

229
(9)
(10)
4
– 
(2)

212

251
(39)

212

884
(376)

508

508
(8)
(80)
135
(1)
(12)

542

970
(428)

542

Total

1,142
(405)

737

737
(17)
(90)
139
(1)
(14)

754

1,221
(467)

754

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Capital expenditure: property, plant and equipment by segment
The capital expenditure of £125 million (2012: £135 million) arose as follows: £68 million in UK, £16 million in US and £23 million in Asia 
in insurance operations with the remaining balance of £18 million arising from asset management operations and unallocated corporate 
expenditure (2012: £80 million in UK, £24 million in US, £17 million in Asia in insurance operations and £10 million in other operations).

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsC: Balance sheet notes continued 
267

C14:  Investment properties

Investment properties principally relate to the PAC with-profits fund and are carried at fair value. A reconciliation of the carrying amount 
of investment properties at the beginning and end of the year is set out below:

At 1 January

Additions:

Resulting from acquisitions
Resulting from expenditure capitalised

Disposals
Net gain (loss) from fair value adjustments
Net foreign exchange differences
Transfers from (to) held for sale assets

At 31 December

2013  £m

2012*  £m

10,554

10,470

1,050
42
(613)
441
(15)
18

1,025
118
(695)
(215)
(52)
(97)

11,477

10,554

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

The 2013 income statement includes rental income from investment properties of £606 million (2012: £544 million) and direct operating 
expenses including repairs and maintenance arising from these properties of £46 million (2012: £49 million).

Investment properties of £4,426 million (2012: £3,845 million) are held under finance leases. A reconciliation between the total of 
future minimum lease payments at the statement of financial position date, and their present value is shown below. This table also shows 
the minimum future rentals to be received on non-cancellable operating leases of the Group’s freehold investment properties in the 
following periods:

Less than 1 year
1 to 5 years
Over 5 years

Total

2013  £m

2012*  £m

Future
 minimum
 payments

Future 
finance 
charges

PV of future
 minimum
 payments

Future 
minimum 
payments

Future 
finance 
charges

PV of future
 minimum 
payments

5
19
824

848

– 
(3)
(752)

(755)

5
16
72

93

5
22
959

986

– 
(4)
(873)

(877)

5
18
86

109

Contingent rent is that portion of the lease payments that is not fixed in amount but is based on the future value of a factor that changes 
other than with the passage of time. There was no contingent rent recognised as income or expense in 2013 and 2012. 

The Group’s policy is to rent investment properties to tenants through operating leases. Minimum future rentals to be received on 

non-cancellable operating leases of the Group’s freehold investment properties are receivable in the following periods:

Less than 1 year
1 to 5 years
Over 5 years

Total

2013  £m

2012  £m

351
1,204
3,294

4,849

451
1,541
3,785

5,777

The total minimum future rentals to be received on non-cancellable sub-leases for the Group’s investment properties held under finance 
leases at 31 December 2013 are £2,315 million (2012: £2,439 million).

Financial statementsC: Balance sheet notes Prudential plc Annual Report 2013 
268

D:  Other notes 

D1:  Business acquisitions and disposals 

a  Acquisition of Thanachart Life Assurance Company Limited and bancassurance partnership agreement with 
Thanachart Bank
On 3 May 2013, the agreement Prudential plc, through its subsidiary Prudential Life Assurance (Thailand) Public Company Limited 
(Prudential Thailand), entered into in November 2012 to establish an exclusive 15-year partnership with Thanachart Bank Public 
Company Limited (Thanachart Bank) to develop jointly their bancassurance business in Thailand was launched. At the same time, 
Prudential Thailand completed the acquisition of 100 per cent of the voting interest in Thanachart Life Assurance Company Limited 
(Thanachart Life), a wholly-owned life insurance subsidiary of Thanachart Bank. This transaction builds on Prudential’s strategy of 
focusing on the highly attractive markets of South-east Asia and is in line with the Group’s multichannel distribution strategy.

The consideration for the transaction is THB 18.981 billion (£412 million), of which THB 17.500 billion (£380 million) was settled in 
cash on completion in May 2013 with a further payment of THB 0.946 billion (£20 million), for adjustments to reflect the net asset value 
as at completion date, paid in July 2013. In addition a deferred payment of THB 0.535 billion (£12 million) is payable 12 months after 
completion. Included in the total consideration of THB 18.981 billion (£412 million) was the cost of the distribution rights associated 
with the exclusive 15-year bancassurance partnership agreement with Thanachart Bank. 

The purchase consideration paid was equivalent to the fair value of the acquired assets and liabilities assumed. No goodwill has 

been recognised. 

In addition to the purchase consideration, the Group incurred £4 million of acquisition related costs, of which £3 million was 
recognised as an expense in the consolidated income statement in the second half of 2012 and the remaining £1 million recognised 
in 2013.

Assets acquired and liabilities assumed at the date of acquisition 
The fair value of the acquired assets and liabilities are shown in the table below:

Assets
Acquired value of in-force business 
Investments (principally debt securities)
Cash and cash equivalents
Other assets (including distribution rights)

Total assets

Liabilities
Insurance contract liabilities
Other non-insurance liabilities

Total liabilities

Net assets acquired and liabilities assumed

Purchase consideration (including £12 million of deferred consideration)

Fair value
 recognised at
 acquisition 
date
£m

21
642
4
293

960

487
61

548

412

412

Insurance contract liabilities were valued consistent with Prudential’s existing IFRS valuation basis for the Thailand Life business, 
determined in accordance with methods prescribed by local GAAP adjusted to comply, where necessary, with UK GAAP. In accordance 
with IFRS 3 ‘Business Combinations’, an acquired value of in-force business has been recognised.

Included within the identifiable assets as shown above are loans and other debtors acquired with fair values of £6 million. These values 

represent the gross contractual amounts all of which are expected to be collected.

The consolidated statement of cashflows contains a £396 million net cash outflow in respect of the acquisition of Thanachart Life and 
the cost of the distribution rights representing cash consideration paid of £400 million less cash and cash equivalents acquired of £4 million. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsImpact of the acquisition on the results of the Group

Revenue

Operating profit based on longer-term investment returns
Short-term fluctuations in investment returns
Amortisation of acquisition accounting adjustmentsnote (ii)
Profit before tax

269

Actual  £m Proforma  £m

Post-
 acquisition
 period from 
3 May to 
31 Dec 2013

 Estimated
full year
 2013
 note (i)

113

197

30
(7)
(3)
20

40
(7)
(4)
29

Notes
(i) 

(ii) 

The proforma shows the estimation of the Thanachart Life business’ contribution to the Group’s consolidated revenue and profit before tax for the period if 
the acquisition had occurred on 1 January 2013. In determining these amounts, it has been assumed that the fair value adjustments which arose on the date 
of acquisition would have been the same as if the acquisition had occurred on 1 January 2013. These amounts have been determined using actual results for 
the four month period to 2 May 2013 and the post-acquisition results from 3 May to 31 December 2013. 
The amortisation of acquisition accounting adjustments represents the amortisation of the acquired value of in-force business.

b  Acquisition of Reassure America Life Insurance Company in 2012
On 4 September 2012, the Group through its indirect wholly-owned subsidiary, Jackson completed the acquisition of 100 per cent issued 
share capital of SRLC America Holding Corp. and its primary operating subsidiary, Reassure America Life Insurance Company (REALIC). 
REALIC is a US-based insurance company whose business model was to acquire, through purchase or reinsurance, closed blocks of 
insurance business, primarily life assurance risks. REALIC did not and does not write new business. At 31 December 2012, the purchase 
consideration was subject to final agreement under the terms of the transaction with Swiss Re. No goodwill was recognised under IFRS 
on the date of the completion of the acquisition as the purchase consideration paid was equivalent to the fair value of the identifiable 
assets and liabilities assumed.

In the course of 2013, following the conclusion of an independent arbitration process over outstanding matters, the purchase 

consideration for REALIC was revised to £381 million in line with the re-measured value of the individual acquired assets and liabilities. 
This compares to the provisional estimates of £370 million for consideration and net assets reported in the 2012 consolidated IFRS 
financial statements. 

The consolidated statement of cash flows in 2012 contained a £224 million net cash outflow in respect of this acquisition representing 
cash consideration of £371 million less cash and cash equivalents acquired of £147 million. In 2013 an additional cash outflow of £9 million 
was recorded reflecting the revised consideration.

c  Agreement to sell Japan life business
On 16 July 2013, the Group reached an agreement to sell the Group’s closed book life insurance business in Japan, PCA Life Insurance 
Company Limited to SBI Holdings Inc. for US$85 million (£51 million at 31 December 2013 closing exchange rate). Completion of the 
transaction is dependent on regulatory approval.

The Japan life business has been classified as held for sale in these consolidated financial statements in accordance with IFRS 5, 
‘Non-current assets held for sale and discontinued operations’. Consistent with its classification as held for sale, the IFRS carrying value 
of the Japan life business has been set to £48 million at 31 December 2013, representing the proceeds, net of related expenses. This has 
resulted in a charge as for ‘Remeasurement of Japan life business classified as held for sale’ of £(120) million in the income statement. 

In order to facilitate comparisons of the Group’s retained businesses, the supplementary analysis of profit of the Group as shown in 
note B1.1 has been adjusted to show separately the results for the Japan life business. Accordingly, the comparative results for 2012 have 
been retrospectively adjusted. For 2013 the result for the year, including short-term fluctuations in investment returns, together with the 
adjustment to the carrying value have given rise to an aggregate loss of £(102) million (2012: £17 million profit). This comprises:

Remeasurement of carrying value on classification as held for sale
Amounts that would otherwise be classified within:

Operating profit based on longer-term investment returns
Short-term fluctuations in investment returns

(Loss) profit attaching to held for sale Japan life business

Related tax charge

2013  £m

2012  £m

(120)

3
15

(102)

– 

– 

(2)
19

17

– 

Financial statementsD: Other notes Prudential plc Annual Report 2013270

D1:  Business acquisitions and disposals continued

The assets and liabilities of the Japan life business classified as held for sale on the statement of financial position as at 31 December 2013 
are as follows:

Assets
Investments
Other assets

Adjustment for remeasurement of the carrying value to fair value less costs to sell

Assets held for sale

Liabilities
Policyholder liabilities
Other liabilities

Liabilities held for sale 

Net assets

2013  £m

956
80

1,036
(120)

916

814
54

868

48

d  PAC with-profits funds acquisitions
In December 2013, the PAC with-profits fund, via its venture fund holdings and as part of its investment portfolio, acquired a 100 per cent 
interest of Falbygdens Energi AB, a Swedish utility company. The main business operations comprise the production and distribution of 
district heating and the distribution of electricity primarily within the municipality of Falköping. The company also operates a broadband 
business in the municipality. 

The consideration paid of £71 million was equivalent to the fair value of acquired assets and liabilities assumed. No goodwill has 

been recognised.

As these transactions are within the with-profits fund, they have no impact on shareholders’ profit or equity for the year ended 

31 December 2013. The impact on the Group’s consolidated revenue, including investment returns, is not material. Had the acquisitions 
been effected at 1 January 2013, the revenue and profit of the Group for the year ended 31 December 2013 would not have been 
materially different.

D2:  Domestication of the Hong Kong branch business

On 1 January 2014, following consultation with policyholders of PAC and regulators and court approval, the Hong Kong branch of PAC 
was transferred to separate subsidiaries established in Hong Kong. On an IFRS basis, approximately £12.6 billion of assets, £12.3 billion 
of liabilities (including policyholder liabilities of £10.2 billion and £1.7 billion of unallocated surplus) and £0.3 billion of shareholders’ funds 
(for the excess assets of the transferred non-participating business) have been transferred. 

The costs of enabling the domestication in 2013 were £35 million. Within the Group’s supplementary analysis of profit, these costs 
have been presented as a separate category of items excluded from operating profit based on longer-term investment returns as shown 
in note B1.1. 

D3:  Contingencies and related obligations

In addition to the legal proceedings relating to Jackson mentioned under the legal provisions section in note C12, the Group is involved 
in other litigation and regulatory issues. Whilst the outcome of such litigation and regulatory issues cannot be predicted with certainty, 
the Company believes that their ultimate outcome will not have a material adverse effect on the Group’s financial condition, results of 
operations, or cash flows.

Pension mis-selling review
The pensions review by the UK insurance regulator of past sales of personal pension policies required all UK life insurance companies 
to review their cases of potential mis-selling and record a provision for the estimated costs. The Group met the requirement of the UK 
insurance regulator to issue offers to all cases by 30 June 2002.

At 31 December 2013 the pension mis-selling provision was £286 million (31 December 2012: £306 million). The pension mis-selling 

provision is included within the liabilities in respect of investment contracts with discretionary participation features under IFRS 4 and 
is stochastically determined on a discounted basis. The average discount rate implied in the movement in the year is 3.4 per cent 
(2012: 2.3 per cent).

The directors believe that, based on current information, the provision, together with future investment return on the assets backing 
the provision, will be adequate to cover the costs of pension mis-selling including administration costs. Such provision represents the best 
estimate of probable costs and expenses. However, there can be no assurance that the current provision level will not need to be increased.
The costs associated with the pension mis-selling review have been met from the inherited estate (see below) and, accordingly have 
not been charged to the asset shares used in the determination of policyholder bonus rates. Hence policyholders’ pay-out values have 
been unaffected by pension mis-selling.

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsD: Other notes continued271

In 1998, Prudential stated that deducting mis-selling costs from the inherited estate would not impact its bonus or investment policy 
and it gave an assurance that if this unlikely event were to occur, it would make available support to the fund from shareholder resources 
for as long as the situation continued, so as to ensure that policyholders were not disadvantaged. This review was completed on 
30 June 2002 with the assurance continuing to apply to any policy in force at 31 December 2003, both for premiums paid before 
1 January 2004, and for subsequent regular premiums (including future fixed, retail price index or salary related increases and 
Department of Work and Pensions rebate business). The assurance has not applied to new business since 1 January 2004. 

Guaranteed annuities
PAC used to sell guaranteed annuity products in the UK and at 31 December 2013 held a provision of £36 million (2012: £47 million) 
within the main with-profits fund within policyholder liabilities to honour guarantees on these products. The Group’s main exposure 
to guaranteed annuities in the UK is through SAIF and at 31 December 2013 a provision of £328 million (2012: £371 million) was held 
in SAIF to honour the guarantees. As SAIF is a separate sub-fund of the PAC long-term business fund, attributable to the policyholders, 
the movement in this provision has no impact on shareholders.

Other matters
Inherited estate of the PAC long-term fund
The assets of the with-profits sub-fund (WPSF) within the long-term insurance fund of PAC comprise the amounts that it expects to pay 
out to meet its obligations to existing policyholders and an additional amount used as working capital. The amount payable over time to 
policyholders from the WPSF is equal to the policyholders’ accumulated asset shares plus any additional payments that may be required 
by way of smoothing or to meet guarantees. The balance of the assets of the WPSF is called the ‘inherited estate’ and has accumulated 
over many years from various sources.

This estate enables PAC to support with-profits business by providing the benefits associated with smoothing and guarantees, by 
providing investment flexibility for the fund’s assets, by meeting the regulatory capital requirements that demonstrate solvency and 
by absorbing the costs of certain significant events or fundamental changes in its long-term business without affecting the bonus and 
investment policies. The size of the inherited estate fluctuates from year to year depending on the investment return and the extent of 
its utilisation. 

Support for long-term business funds by shareholders’ funds
As a proprietary insurance company, PAC is liable to meet its obligations to policyholders even if the assets of the long-term funds are 
insufficient to do so. The assets, represented by the unallocated surplus of with-profits funds, in excess of amounts expected to be paid 
for future terminal bonuses and related shareholder transfers (‘the excess assets’) in the long-term funds could be materially depleted 
over time by, for example, a significant or sustained equity market downturn, costs of significant fundamental strategic change or a 
material increase in the pension mis-selling provision. In the unlikely circumstance that the depletion of the excess assets within the 
long-term fund was such that the Group’s ability to satisfy policyholders’ reasonable expectations was adversely affected, it might 
become necessary to restrict the annual distribution to shareholders or to contribute shareholders’ funds to the long-term funds to 
provide financial support.

In 1997, the business of Scottish Amicable Life Assurance Society (SALAS), a mutual society, was transferred to PAC with the creation 

of, a separate sub-fund, Scottish Amicable Insurance Fund (SAIF) within PAC’s long-term business fund containing all the with-profits 
business and all other pension business that was transferred. No new business has been or will be written in the sub-fund and it is 
managed to ensure that all the invested assets are distributed to SAIF policyholders over the lifetime of SAIF policies. With the exception 
of certain amounts in respect of the unitised with-profits life business, all future earnings arising in SAIF are retained for SAIF policyholders. 
Any excess (deficiency) of revenue over expense within SAIF during a period is attributable to the policyholders of the fund. 
Shareholders have no interest in the profits of SAIF but are entitled to the asset management fees paid on this business. 

SAIF with-profits policies contain minimum levels of guaranteed benefit to policyholders. In addition, as mentioned earlier in this note, 
certain pensions products have guaranteed annuity rates at retirement. Should the assets of SAIF be inadequate to meet the guaranteed 
benefit obligations of the policyholders of SAIF, the PAC long-term fund would be liable to cover any such deficiency in the first instance. 

Unclaimed Property Provision
Jackson has received regulatory enquiries on a developing industry-wide matter regarding claims settlement practices and compliance 
with unclaimed property laws. Concurrently, some regulators and state legislatures have required and others are considering proposals 
that would require life insurance companies to take additional steps to identify unreported deceased policy and contract holders. 
Additionally, numerous states are contracting with independent firms to perform specific unclaimed property audits or targeted market 
conduct examinations covering claims settlement practices and procedures for escheating unclaimed property. One such firm has 
contracted with the treasury departments of 27 states to perform an examination of Jackson’s practices for handling unclaimed property. 
Any regulatory audits, related examination activity and internal reviews may result in additional payments to beneficiaries, escheatment 
of funds (ie, reversion of funds to the state) deemed abandoned under state laws, administrative penalties and changes in Jackson’s 
procedures for the identification of unreported claims and handling of escheatable property. At 31 December 2013, Jackson has accrued 
£12 million to cover any such liability.

Guarantees and commitments
Guarantee funds in both the UK and the US provide for payments to be made to policyholders on behalf of insolvent life insurance 
companies and are financed by payments assessed on solvent insurance companies based on location, volume and types of business. 
The Group estimated its reserve for future guarantee fund assessments for Jackson, included within other liabilities to be £13 million 
at 31 December 2013 (2012: £31 million). Similar assessments for the UK businesses were not significant. The directors believe that 
the reserve is adequate for all anticipated payments for known insolvencies.

Financial statementsD: Other notes Prudential plc Annual Report 2013272

D3:  Contingencies and related obligations continued

At 31 December 2013, Jackson has unfunded commitments of £298 million (2012: £325 million) related to its investments in limited 
partnerships and of £132 million (2012: £86 million) related to commercial mortgage loans. These commitments were entered into 
in the normal course of business and the directors do not expect a material adverse impact on the operations to arise from them.

The Group has provided other guarantees and commitments to third parties entered into in the normal course of business but the 

Company does not consider that the amounts involved are significant.

Intra-group capital support arrangements
Prudential and PAC have put in place intra-group arrangements to formalise circumstances in which capital support would be made 
available by Prudential (including in the scenarios referred to in pension mis-selling review above). While Prudential considers it unlikely 
that such support will be required, the arrangements are intended to provide additional comfort to PAC and its policyholders.

In addition, Prudential has put in place intra-group arrangements to formalise undertakings by Prudential to the regulators of the 
Hong Kong subsidiaries, which from 1 January 2014, contain the domesticated branch business from PAC as noted in note D2 regarding 
their solvency levels. In addition, the scheme of transfer of the Hong Kong branch includes short-term support arrangements between 
Prudential and PAC to underpin similar arrangements between PAC and the newly domesticated business. It is considered unlikely that 
support will need to be provided under these arrangements.

D4:  Post balance sheet events

Final dividend
The 2013 final dividend approved by the Board of Directors after 31 December 2013 is as described in note B7.

D5:  Additional information on the effect of adoption of new and amended accounting standards

The new and amended accounting standards adopted by the Group in 2013 are explained in note A2. The tables below show the 
quantitative effect of the adoption of these new and amended standards on the Group primary financial statements and supplementary 
analysis of profit.

(a)  The aggregate effect of the adoption of the standards on the income statement, earnings per share, statement of comprehensive 
income, statement of changes in equity, statement of financial position and cash flow statement is shown in the tables below:

Consolidated income statement

Total revenue, net of reinsurance
Benefits and claims and movement in unallocated surplus 

of with-profits funds, net of reinsurance

Acquisition costs and other expenditure
Remeasurement of carrying value of Japan life business 

classified as held for sale

Share of profit from joint ventures and associates, net of 

related tax*

Profit before tax (being tax attributable to shareholders’ and 

policyholders’ returns)

Less tax charge attributable to policyholders’ returns

Profit before tax attributable to shareholders
Total tax charge attributable to policyholders and shareholders
Adjustment to remove tax charge (credit) attributable to 

policyholders’ returns

Tax charge attributable to shareholders’ returns

Profit for the year attributable to equity holders of 

the Company

Earnings per share (in pence)
Based on profit attributable to the equity holders of the Company:

Basic
Diluted

Under previous
accounting
requirements

2013  £m

Effect of IFRS changes

IFRS 10

IFRS 11

IAS 19R

After
 IFRS 
changes 

53,499

116

(1,240)

– 

52,375

(43,948)
(7,409)

– 
(116)

(120)

– 

2,022
(437)

1,585
(724)

437
(287)

1,298

50.9p
50.8p

– 

– 

– 
– 

– 
– 

– 
– 

– 

– 
– 

837
244

– 

147

(12)
– 

(12)
12

– 
12

– 

(43)
115

(43,154)
(7,166)

– 

– 

72
(10)

62
(24)

10
(14)

(120)

147

2,082
(447)

1,635
(736)

447
(289)

48

1,346

– 
– 

1.9p
1.9p

52.8p
52.7p

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsD: Other notes continuedTotal revenue, net of reinsurance
Benefits and claims and movement in unallocated surplus 

of with-profits funds, net of reinsurance

Acquisition costs and other expenditure
Share of profit from joint ventures and associates, net 

of related tax*

Profit before tax (being tax attributable to shareholders’ 

and policyholders’ returns)

Less tax charge attributable to policyholders’ returns

Profit before tax attributable to shareholders
Total tax charge attributable to policyholders and shareholders
Adjustment to remove tax charge (credit) attributable 

to policyholders’ returns

Tax charge attributable to shareholders’ returns

Profit for the year attributable to equity holders 

of the Company

Earnings per share (in pence)
Based on profit attributable to the equity holders of the Company:

Basic
Diluted

As reported
 under previous
accounting
requirements

55,476

(45,953)
(6,335)

– 

3,188
(378)

2,810
(991)

378
(613)

2,197

86.5p
86.4p

2012  £m

Effect of IFRS changes

IFRS 10

IFRS 11

IAS 19R

– 

94
(145)

– 

(51)
6

(45)
17

(6)
11

(34)

52

– 
(52)

– 

– 
– 

– 
– 

– 
– 

– 

– 
– 

(1,090)

715
220

135

(20)
2

(18)
20

(2)
18

– 

– 
– 

*  The effect of change from IFRS 11 in the table above includes the reclassification of the Group’s share of profit from its investments in associates into the line for share 
of profit from joint ventures and associates, net of related tax. These investments were already on the equity method accounting prior to 2013 but their results were 
previously included within the Investment return included with total revenue. 

Consolidated statement of comprehensive income and statement of changes in equity

Under previous
accounting
requirements

2013  £m

Effect of IFRS changes

IFRS 10

IFRS 11

IAS 19R

Profit for the year
Exchange movements on foreign operations and net investment 

hedges, net of related tax

Net unrealised valuation on securities of US insurance 

operations classified as available-for-sale net of amortisation 
of deferred acquisition costs and related tax

Shareholders’ share of actuarial and other gains and losses 
on defined benefit pension schemes, net of related tax

Total comprehensive income for the year

Net increase in shareholders’ equity
At beginning of year

At end of year

1,298

(255)

(1,034)

– 

9

(709)
10,359

9,650

– 

– 

– 

– 

– 

– 
– 

– 

– 

– 

– 

– 

– 

– 
– 

– 

273

After
 IFRS 
changes 

54,438

(45,144)
(6,312)

135

3,117
(370)

2,747
(954)

370
(584)

2,163

(1.4)p
(1.4)p

85.1p
85.0p

After
 IFRS 
changes 

1,346

(255)

48

–

– 

(1,034)

(48)

– 

– 
– 

– 

(48)

9

(709)
10,359

9,650

Financial statementsD: Other notes Prudential plc Annual Report 2013 
274

D5:  Additional information on the effect of adoption of new and amended accounting standards continued

As reported
 under previous
accounting
requirements

2012  £m

Effect of IFRS changes

IFRS 10

IFRS 11

IAS 19R

Profit for the year
Exchange movements on foreign operations and net investment 

hedges, net of related tax

Net unrealised valuation on securities of US insurance 

operations classified as available-for-sale net of amortisation 
of deferred acquisition costs and related tax

Shareholders’ share of actuarial and other gains and losses 
on defined benefit pension schemes, net of related tax

Total comprehensive income for the year

Net increase in shareholders’ equity
At beginning of year

At end of year

Consolidated statement of financial position

2,197

(216)

387

– 

2,368

1,795
8,564

10,359

– 

– 

– 

– 

– 

– 
– 

– 

– 

– 

– 

– 

– 

– 
– 

– 

(34)

– 

– 

34

– 

– 
– 

– 

Under previous
accounting
requirements

31 Dec 2013  £m

Effect of IFRS changes

IFRS 10

IFRS 11

IAS 19R

Assets
Intangible assets attributable to shareholders
Intangible assets attributable to with-profits funds
Reinsurers’ share of insurance contract liabilities
Other non-investment and non-cash assets
Investments of long-term business and other operations:

Investment properties
Investments accounted for using the equity method
Financial investments:

Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments
Deposits 

Total other assets

Total assets

Liabilities
Policyholder liabilities and unallocated surplus of with-profits 

funds

Net asset value attributable to unit holders of consolidated 

unit trusts and similar funds

Total other liabilities

Total liabilities

Equity
Shareholders’ equity
Non-controlling interests

Total equity

Total equity and liabilities

6,837
249
6,846
8,038

12,015
100

11,755
120,974
134,278
6,291
12,563
8,128

328,074

289,173

4,167
25,083

318,423

9,650
1

9,651

– 
– 
– 
21

– 
– 

830
547
139
(1)
(3)
(125)

1,408

(81)
– 
(8)
(128)

(538)
709

(19)
(1,299)
(1,512)
(25)
(347)
(302)

(3,550)

– 

(3,159)

1,111
297

1,408

– 
(391)

(3,550)

– 
– 

– 

– 
– 

– 

328,074

1,408

(3,550)

– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 
– 

– 

– 

– 
– 

– 

– 
– 

– 

– 

After
 IFRS 
changes 

2,163

(216)

387

34

2,368

1,795
8,564

10,359

After
 IFRS 
changes 

6,756
249
6,838
7,931

11,477
809

12,566
120,222
132,905
6,265
12,213
7,701

325,932

286,014

5,278
24,989

316,281

9,650
1

9,651

325,932

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsD: Other notes continued 
As reported
 under previous
accounting
requirements

31 Dec 2012  £m

Effect of IFRS changes

IFRS 10

IFRS 11

IAS 19R

Assets
Intangible assets attributable to shareholders
Intangible assets attributable to with-profits funds
Reinsurers’ share of insurance contract liabilities
Other non-investment and non-cash assets
Investments of long-term business and other operations:

Investment properties
Investments accounted for using the equity method
Financial investments:

Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments
Deposits 

Total other assets

Total assets

Liabilities
Policyholder liabilities and unallocated surplus of with-profits 

funds

Net asset value attributable to unit holders of consolidated 

unit trusts and similar funds

Total other liabilities

Total liabilities

Equity
Shareholders’ equity
Non-controlling interests

Total equity

Total equity and liabilities

5,736
256
6,859
7,492

10,880
113

11,821
99,958
140,103
7,900
12,653
6,482

310,253

271,363

4,345
24,181

299,889

10,359
5

10,364

310,253

– 
– 
– 
25

– 
– 

930
172
146
(323)
(3)
(121)

826

(90)
– 
(5)
(113)

(326)
522

(8)
(1,504)
(1,342)
(30)
(402)
(137)

(3,435)

– 

(3,100)

800
26

826

– 
– 

– 

– 
(335)

(3,435)

– 
– 

– 

826

(3,435)

– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 

– 

– 

– 
– 

– 

– 
– 

– 

– 

275

After
 IFRS 
changes 

5,646
256
6,854
7,404

10,554
635

12,743
98,626
138,907
7,547
12,248
6,224

307,644

268,263

5,145
23,872

297,280

10,359
5

10,364

307,644

Financial statementsD: Other notes Prudential plc Annual Report 2013 
276

D5:  Additional information on the effect of adoption of new and amended accounting standards continued

Assets
Intangible assets attributable to shareholders
Intangible assets attributable to with-profits funds
Reinsurers’ share of insurance contract liabilities
Other non-investment and non-cash assets
Investments of long-term business and other operations:

Investment properties
Investments accounted for using the equity method
Financial investments:

Loans
Equity securities and portfolio holdings in unit trusts
Debt securities
Other investments
Deposits 

Total other assets

Total assets

Liabilities
Policyholder liabilities and unallocated surplus of with-profits 

funds

Net asset value attributable to unit holders of consolidated 

unit trusts and similar funds

Total other liabilities

Total liabilities

Equity
Shareholders’ equity
Non-controlling interests

Total equity

Total equity and liabilities

Consolidated statement of cash flows

As reported
 under previous
accounting
requirements

31 Dec 2011  £m

Effect of IFRS changes

IFRS 10

IFRS 11

IAS 19R

5,699
267
1,647
7,267

10,757
70

9,714
87,349
124,498
7,509
10,708
7,260

272,745

236,290

3,840
24,008

264,138

8,564
43

8,607

– 
– 
– 
23

– 
– 

675
(50)
199
(241)
(30)
(305)

271

(91)
– 
(4)
(91)

(287)
446

(8)
(1,336)
(1,050)
(28)
(338)
(211)

(2,998)

– 

(2,752)

284
(13)

271

– 
– 

– 

– 
(246)

(2,998)

– 
– 

– 

272,745

271

(2,998)

– 
– 
– 
– 

– 
– 

– 
– 
– 
– 
– 
– 

– 

– 

– 
– 

– 

– 
– 

– 

– 

Cash flows from operating activities 
Profit before tax (being tax attributable to shareholders’ 

and policyholders’ returns)

Non-cash movements in operating assets and liabilities 

reflected in profit before tax and other items

Net cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year

Under previous
accounting
requirements

2013  £m

Effect of IFRS changes

IFRS 10

IFRS 11

IAS 19R

2,022

(272)

1,750
(584)
49

1,215
6,126
(130)

7,211

– 

(124)

(124)
– 
– 

(124)
– 
– 

(124)

(12)

(290)

(302)
– 
– 

(302)
– 
– 

(302)

72

(72)

– 
– 
– 

– 
– 
– 

– 

After
 IFRS 
changes 

5,608
267
1,643
7,199

10,470
516

10,381
85,963
123,647
7,240
10,340
6,744

270,018

233,538

4,124
23,749

261,411

8,564
43

8,607

270,018

After
 IFRS 
changes 

2,082

(758)

1,324
(584)
49

789
6,126
(130)

6,785

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsD: Other notes continued 
As reported
 under previous
accounting
requirements

2012  £m

Effect of IFRS changes

IFRS 10

IFRS 11

IAS 19R

Cash flows from operating activities 
Profit before tax (being tax attributable to shareholders’ 

and policyholders’ returns)

Non-cash movements in operating assets and liabilities 

reflected in profit before tax and other items

Net cash flows from operating activities
Cash flows from investing activities
Cash flows from financing activities

Net decrease in cash and cash equivalents
Cash and cash equivalents at beginning of year
Effect of exchange rate changes on cash and cash equivalents

Cash and cash equivalents at end of year

3,188

(2,742)

446
(326)
(892)

(772)
7,257
(101)

6,384

– 

190

190
– 
– 

190
(310)
– 

(120)

(20)

89

69
– 
– 

69
(206)
(1)

(138)

(51)

51

– 
– 
– 

– 
– 
– 

– 

277

After
 IFRS 
changes 

3,117

(2,412)

705
(326)
(892)

(513)
6,741
(102)

6,126

(b)  The effect of the adoption of the new and amended accounting standards in 2013 on the Group’s supplementary analysis of profit 

is shown in the table below.

Segment disclosure – profit before tax

Under previous
accounting
requirements

2013  £m

Effect of IFRS changes

IFRS 11

IAS 19R

Operating profit based on longer-term investment returns

Asia operations:

Asia insurance operations:
Before reclassification of held for sale Japan life business
Reclassification of Japan life business

Eastspring Investments

Other operations

Total 
Short-term fluctuations in investment returns:

Before reclassification of held for sale Japan life business
Reclassification of Japan life business

Shareholders’ share of actuarial and other gains and losses on defined 

benefit pension schemes

Amortisation of acquisition accounting adjustments 
Loss attaching to held for sale Japan life business:

Reclassification from operating profit based on longer-term 

investment returns

Reclassification from short-term fluctuations in investment returns
Remeasurement of carrying value of Japan life business classified 

as held for sale

Costs of domestication of Hong Kong branch

Profit before tax attributable to shareholders

Basic EPS based on operating profit based on longer-term investment returns 

after tax and non-controlling interests

Basic EPS based on total profit after tax and non-controlling interests

1,009
(3)
1,006
82
1,879

2,967

(1,095)
(15)
(1,110)

(63)
(72)

3
15

(120)
(102)
(35)

1,585

90.9p
50.9p

After
 IFRS 
changes 

1,004
(3)
1,001
74
1,879

2,954

(1,095)
(15)
(1,110)

– 
(72)

3
15

(120)
(102)
(35)

(5)
– 
(5)
(8)
– 

(13)

1
– 
1

– 
– 

– 
– 

– 
– 
– 

– 
– 
– 
– 
– 

– 

(1)
– 
(1)

63
– 

– 
– 

– 
– 
– 

(12)

62

1,635

– 
– 

– 
1.9p

90.9p
52.8p

Financial statementsD: Other notes Prudential plc Annual Report 2013 
278

D5:  Additional information on the effect of adoption of new and amended accounting standards continued

Operating profit based on longer-term investment returns

Asia operations:

Asia insurance operations:
Before reclassification of held for sale Japan life business
Reclassification of Japan life business

Eastspring Investments

Other operations

Total 
Short-term fluctuations in investment returns:

Before reclassification of held for sale Japan life business
Reclassification of Japan life business

Shareholders’ share of actuarial and other gains and losses on defined 

benefit pension schemes

Amortisation of acquisition accounting adjustments 
Gain on dilution of Group holdings
Profit attaching to held for sale Japan life business:

Reclassification from operating profit based on longer-term 

investment returns

Reclassification from short-term fluctuations in investment returns

Profit before tax attributable to shareholders

Basic EPS based on operating profit based on longer-term investment returns 

after tax and non-controlling interests

Basic EPS based on total profit after tax and non-controlling interests

2012  £m

As reported
under previous
accounting
requirements

Effect of IFRS changes

IFRS 11

IAS 19R

After
 IFRS 
changes 

913
2
915
75
1,545

2,535

204
(19)
185

50
(19)
42

(2)
19
17

2,810

76.9p
86.5p

(9)
– 
(9)
(6)
– 

(15)

(3)
– 
(3)

– 
– 
– 

– 
– 
– 

– 
– 
– 
– 
– 

– 

5
– 
5

(50)
– 
– 

– 
– 
– 

904
2
906
69
1,545

2,520

206
(19)
187

– 
(19)
42

(2)
19
17

(18)

(45)

2,747

– 
– 

– 
(1.4)p

76.9p
85.1p

D6:  Subsidiary undertakings

a  Principal subsidiaries
The principal subsidiary undertakings of the Group at 31 December 2013 are disclosed in note 5 ‘Investments of the Company’ of the 
parent Company financial statements.

Details of all Prudential subsidiaries, joint ventures and associates will be annexed to the next Annual Returns of Prudential plc filed 

with the UK Registrar of Companies.

b  Dividend restrictions and minimum capital requirements 
Certain Group subsidiaries and joint ventures are subject to restrictions on the amount of funds they may transfer in the form of cash 
dividends or otherwise to the parent company. 

Under UK company law, dividends can only be paid if a UK company has distributable reserves sufficient to cover dividend. 
Further, UK insurance companies are required to maintain solvency margins in accordance with the Prudential Regulation Authority 
rules. The Group UK asset management company, M&G is also required to consider its capital requirements before making any 
distribution to the parent company. 

Jackson is subject to state laws that limit the dividends payable to its parent company based on statutory capital and surplus and 

prior year earnings. Dividends in excess of these limitations require prior regulatory approval. 

The Group’s subsidiaries and joint ventures in Asia may remit dividends to the Group, in general, provided the statutory insurance 

fund meets the capital adequacy standard required under local statutory regulations and has sufficient distributable reserves. 

The Group capital position statement for life assurance businesses is set out in note C11.1, showing the available capital reflecting 
the excess of regulatory basis over liabilities for each fund or group of companies determined by reference to the local regulation of the 
subsidiaries. In addition, disclosure is also provided in note C11.1 of the local capital requirement of each of the funds, or group of companies. 

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsD: Other notes continued 
279

D7:  Investments in joint ventures and associates

Joint ventures represent arrangements where the parties who control the arrangement through contractual or other agreement have the 
rights to the net assets of the arrangements. The Group has shareholder-backed joint venture insurance and asset management business 
in China with CITIC Group, and in India with ICICI Bank. In addition, there is an asset management joint venture in Hong Kong with BOCI 
and a Takaful general and life insurance joint venture in Malaysia. 

The Group has various joint ventures relating to property investments held by the PAC with-profits fund. The results of these joint ventures 

are reflected in the movement in the unallocated surplus of the PAC with-profits funds and therefore do not affect shareholders’ results.

As a consequence of adoption of IFRS 11 ‘Joint Arrangements’ from 1 January 2013, the Group’s joint ventures are accounted for using 

the equity method. For these operations the net of tax results are reflected in the Group’s profit before tax.

The investments in these joint ventures have the same accounting year end as the Group, except for joint ventures in India. Although 
these entities have reporting periods ending 31 March, 12 months of financial information up to 31 December is recorded. Accordingly, 
the information covers the same period as that of the Group.

The Group has two associates; PruHealth and PPM South Africa that are also accounted for under the equity method. In addition, the 
Group has investments in Open-Ended Investment Companies (OEICs), unit trusts, funds holding collateralised debt obligations, property 
unit trusts and venture capital investments of the PAC with-profits funds where the Group has significant influence. As allowed under 
IAS 28, these investments are accounted for as investments in associates and are carried at fair value through profit and loss. The aggregate 
fair value of associates carried at fair value through profit and loss where there are published price quotations is approximately £0.5 billion 
at 31 December 2013 (2012: £0.8 billion).

The Group’s share of the profits, net of related tax, and carrying amount of interest in joint ventures and associates, which are equity 

accounted as shown in the consolidated income statement comprises the following: 

Shareholder-backed business
PAC with-profits fund (prior to offsetting effect in movement in 

unallocated surplus)

Total

Joint ventures

Associates

2013  £m

2012  £m

2013  £m

2012  £m

52

88

140

98

27

125

7

– 

7

10

– 

10

There is no other comprehensive income in the joint ventures and associates. There have been no unrecognised share of losses of a joint 
venture or associate that the Group has stopped recognising in the total income. 

The joint ventures have no significant contingent liabilities or capital commitments to which the Group is exposed nor does the Group 

have any significant contingent liabilities or capital commitments in relation to its interest in the joint ventures. 

D8:  Related party transactions

Transactions between the Company and its subsidiaries are eliminated on consolidation.

In addition, the Company has transactions and outstanding balances with certain unit trusts, Open-Ended Investment Companies 
(OEICs), collateralised debt obligations and similar entities which are not consolidated and where a Group company acts as manager 
which are regarded as related parties for the purposes of IAS 24. The balances are included in the Group’s statement of financial position 
sheet at fair value or amortised cost in accordance with their IAS 39 classifications. The transactions are included in the income statement 
and include amounts paid on issue of shares or units, amounts received on cancellation of shares or units and paid in respect of the periodic 
charge and administration fee.

Further, following the adoption of IFRS 11 in 2013 as described in note A2, the Group’s investments in joint ventures are now accounted 
for on an equity method basis. Previously, the assets and liabilities of these joint ventures were proportionally consolidated by the Group 
with any of their intra-group transactions eliminated on consolidation. There are no material transactions between these joint ventures 
and other Group companies.

Executive officers and directors of the Company may from time to time purchase insurance, asset management or annuity products 

marketed by Group companies in the ordinary course of business on substantially the same terms as those prevailing at the time for 
comparable transactions with other persons.

In 2013 and 2012, other transactions with directors were not deemed to be significant both by virtue of their size and in the context of 
the directors’ financial positions. All of these transactions are on terms broadly equivalent to those that prevail in arm’s length transactions.
Apart from these transactions with directors, no director had interests in shares, transactions or arrangements that require disclosure, 

other than those given in the directors’ remuneration report. Key management remuneration is disclosed in note B3.3.

Financial statementsD: Other notes Prudential plc Annual Report 2013280

D9:  Commitments

Operating leases and capital commitments
The Group leases various offices to conduct its business. Leases in which a significant portion of the risks and rewards of ownership are 
retained by the lessor are classified as operating leases. Payments made under operating leases (net of any incentives received from the 
lessor) are charged to the income statement on a straight-line basis over the period of the lease. 

Future minimum lease payments for non-cancellable operating leases fall due during the following periods:

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

Future minimum sub-lease rentals received for non-cancellable operating leases for land and buildings
Minimum lease rental payments included in consolidated income statement

2013  £m

2012*  £m

110
308
333
20
92

68
196
116
18
73

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the application of the new accounting standards described 

in note A2.

In addition, the Group has provided, from time to time, certain guarantees and commitments to third parties including funding the purchase 
or development of land and buildings and other related matters. The contractual obligations to purchase or develop investment properties 
at 31 December 2013 were £92 million (2012: £5 million).

Prudential plc Annual Report 2013 Financial statements Notes to Primary statementsD: Other notes continuedBalance  sheet of the parent company

31 December 

Fixed assets
Investments:

Shares in subsidiary undertakings
Loans to subsidiary undertakings

Current assets
Debtors:

Amounts owed by subsidiary undertakings
Deferred tax
Other debtors
Derivative assets
Cash at bank and in hand

Liabilities: amounts falling due within one year
Commercial paper
Other borrowings
Derivative liabilities
Amounts owed to subsidiary undertakings
Tax payable
Sundry creditors
Accruals and deferred income

Net current liabilities

Total assets less current liabilities

Liabilities: amounts falling due after more than one year
Subordinated liabilities
Debenture loans
Other borrowings
Amounts owed to subsidiary undertakings

Total net assets (excluding pension)
Pension asset (net of related deferred tax)

Total net assets (including pension)

Capital and reserves
Share capital
Share premium
Profit and loss account

Shareholders’ funds

281

Note

2013  £m

2012  £m

5

5

6

8

7

7

8

7

7

7

9

10

10

11

11

18,216
1,497

19,713

11,929
1,164

13,093

3,706
9
3
3
224

3,945

(1,634)
(200)
(199)
(2,462)
(60)
(4)
(40)

(4,599)

(654)

3,208
47
3
3
193

3,454

(1,535)
(450)
(190)
(1,705)
(103)
(19)
(46)

(4,048)

(594)

19,059

12,499

(3,662)
(549)
(299)
(7,227)

(11,737)

7,322
30

7,352

128
1,895
5,329

7,352

(2,577)
(549)
(299)
(2,576)

(6,001)

6,498
38

6,536

128
1,889
4,519

6,536

The financial statements of the parent company on pages 281 to 289 were approved by the Board of directors on 11 March 2014 and 
signed on its behalf.

Paul Manduca
Chairman

Tidjane Thiam
Group Chief Executive

Nic Nicandrou
Chief Financial Officer

Financial statementsParent company Prudential plc Annual Report 2013 
282

Notes on the parent company financial statements

1  Nature of operations

Prudential plc (the ‘Company’) is a parent holding company. The Company together with its subsidiaries (collectively, the ‘Group’) is 
an international financial services group with its principal operations in Asia, the US and the UK. In Asia, the Group has operations in 
Hong Kong, Malaysia, Singapore, Indonesia and other Asian countries. In the US, the Group’s principal subsidiary is Jackson National Life 
Insurance Company. In the UK, the Group operates through its subsidiaries, primarily The Prudential Assurance Company Limited, 
Prudential Annuities Limited, Prudential Retirement Income Limited and M&G Investment Management Limited. The Company is 
responsible for the financing of each of its subsidiaries.

2  Basis of preparation

The financial statements of the Company, which comprise the balance sheet and related notes, are prepared in accordance with Part 15 
of the Companies Act 2006. The Company has taken advantage of the exemption under Section 408 of the Companies Act 2006 from 
presenting its own profit and loss account.

The financial statements are prepared in accordance with applicable accounting standards under UK Generally Accepted Accounting 

Practice (UK GAAP), including Financial Reporting Standards (FRS) and Statements of Standard Accounting Practice (SSAP).

The Company has not prepared a cash flow statement on the basis that its cash flow is included within the cash flow statement in 
the consolidated financial statements. The Company has also taken advantage of the exemption within FRS 29, ‘Financial Instruments: 
Disclosures’, from the requirements of this standard on the basis that the Company’s results are included in the publicly available 
consolidated financial statements of the Group that include disclosures that comply with IFRS 7, ‘Financial Instruments: Disclosures’, 
which is equivalent to FRS 29. 

3  Significant accounting policies

Shares in subsidiary undertakings
Shares in subsidiary undertakings are shown at the lower of cost and estimated realisable value.

Loans to subsidiary undertakings
Loans to subsidiary undertakings are shown at cost, less provisions.

Derivatives
Derivative financial instruments are held to manage certain macro-economic exposures. Derivative financial instruments are carried 
at fair value with changes in fair value included in the profit and loss account.

Borrowings
Borrowings are initially recognised at fair value, net of transaction costs, and subsequently accounted for on an amortised cost basis using 
the effective interest method. Under the effective interest method, the difference between the redemption value of the borrowing and 
the initial proceeds, net of transaction costs, is amortised through the profit and loss account to the date of maturity, or, for hybrid debt, 
over the expected life of the instrument.

Dividends
Interim dividends are recorded in the period in which they are paid. Final dividends are recorded in the period in which they are approved 
by shareholders. 

Share premium
The difference between the proceeds received on issue of shares and the nominal value of the shares issued is credited to the share 
premium account.

Foreign currency translation
Foreign currency borrowings that have been used to finance or provide a hedge against Group equity investments in overseas 
subsidiaries are translated at year end exchange rates. The impact of these currency translations is recorded within the profit and loss 
account for the year.

Other assets and liabilities denominated in foreign currencies are also converted at year end exchange rates with the related foreign 

currency exchange gains or losses reflected in the profit and loss account for the year.

Prudential plc Annual Report 2013 Financial statements Notes on the parent company financial statements 
 
 
283

Tax
Current tax expense is charged or credited to operations based upon amounts estimated to be payable or recoverable as a result of 
taxable operations for the current year. To the extent that losses of an individual UK company are not offset in any one year, they can 
be carried back for one year or carried forward indefinitely to be offset against profits arising from the same company.

Deferred tax assets and liabilities are recognised in accordance with the provisions of FRS 19, ’Deferred tax’. The Company has 

chosen not to apply the option available of recognising such assets and liabilities on a discounted basis to reflect the time value of money. 
Except as set out in FRS 19, deferred tax is recognised in respect of all timing differences that have originated but not reversed by the 
balance sheet date. Deferred tax assets are recognised to the extent that it is regarded as more likely than not that they will be recovered.
The Group’s UK subsidiaries each file separate tax returns. In accordance with UK tax legislation, where one domestic UK company is 

a 75 per cent owned subsidiary of another UK company or both are 75 per cent owned subsidiaries of a common parent, the companies 
are considered to be within the same UK tax group. For companies within the same tax group, trading profits and losses arising in the 
same accounting period may be offset for the purposes of determining current and deferred taxes.

Pensions
The Company assumes a portion of the pension surplus or deficit of the Group’s main pension scheme, the Prudential Staff Pension Scheme 
(‘PSPS’) and applied the requirements of FRS 17 ‘Retirement Benefits’ (as amended in December 2006) to its interest in the PSPS surplus 
or deficit. Further details are disclosed in note 9.

A pension surplus or deficit is recorded as the difference between the present value of the scheme liabilities and the fair value of the 
scheme assets. The Company’s share of pension surplus is recognised to the extent that the Company is able to recover a surplus either 
through reduced contributions in the future or through refunds from the scheme. 

The assets and liabilities of the defined benefit pension schemes of the Prudential Group are subject to a full triennial actuarial valuation 

using the projected unit method. Estimated future cash flows are then discounted at a high quality corporate bond rate, adjusted to 
allow for the difference in duration between the bond index and the pension liabilities where appropriate, to determine its present value. 
These calculations are performed by independent actuaries.

The aggregate of the actuarially determined service costs of the currently employed personnel and the unwind of the discount on 
liabilities at the start of the period, gains and losses on settlements and curtailments, less the expected investment return on the scheme 
assets at the start of the period, is recognised in the profit and loss account. To the extent that part or all of the Company’s interest in the 
pension surplus is not recognised as an asset, the unrecognised surplus is initially applied to extinguish any past service costs, losses on 
settlements or curtailments that would otherwise be included in the profit and loss account. Next, the expected investment return on the 
scheme’s assets is restricted so that it does not exceed the total of the current service cost, interest cost and any increase in the recoverable 
surplus. Any further adjustment for the unrecognised surplus is treated as an actuarial gain or loss.

Actuarial gains and losses as a result of the changes in assumptions, the difference between actual and expected investment return 
on scheme assets and experience variances are recorded in the statement of total recognised gains and losses. Actuarial gains and losses 
also include adjustment for unrecognised pension surplus as described above.

Share-based payments
The Group offers share award and option plans for certain key employees and a Save As You Earn (‘SAYE’) plan for all UK and certain 
overseas employees. The share-based payment plans operated by the Group are mainly equity-settled plans with a few cash-settled 
plans. 

Under FRS 20 ‘Share-based payment’, where the Company, as the parent company, has the obligation to settle the options or awards 
of its equity instruments to employees of its subsidiary undertakings, and such share-based payments are accounted for as equity-settled 
in the Group financial statements, the Company records an increase in the investment in subsidiary undertakings for the value of the 
share options and awards granted with a corresponding credit entry recognised directly in equity. The value of the share options and 
awards granted is based upon the fair value of the options and awards at the grant date, the vesting period and the vesting conditions.

Financial statementsParent company Prudential plc Annual Report 2013284

4  Reconciliation from UK GAAP to IFRS

The Company financial statements are prepared in accordance with UK GAAP and the consolidated financial statements are prepared 
in accordance with IFRS as issued by the IASB and endorsed by the EU. The tables below provide a reconciliation between UK GAAP 
and  IFRS.

Profit after tax
Profit (loss) for the financial year of the Company in accordance with UK GAAP
IFRS adjustment*

Profit (loss) for the financial year of the Company (including dividends from subsidiaries) in accordance 

with IFRS

Share in the IFRS result of the Group, net of distributions to the Company†

Profit after tax of the Group attributable to shareholders in accordance with IFRS

Net equity
Shareholders’ equity of the Company in accordance with UK GAAP and IFRS
Share in the IFRS net equity of the Group†

Shareholders’ equity of the Group in accordance with IFRS

2013  £m

2012  £m

1,579
16

1,595
(249)

1,346

(216)
71

(145)
2,308

2,163

2013  £m

2012  £m

7,352
2,298

9,650

6,536
3,823

10,359

*  ‘IFRS adjustment’ in the above table represents the difference in the accounting treatment for pension schemes between UK GAAP and IFRS. 
† The ‘shares in the IFRS result and net equity of the Group’ lines represent the Company’s equity in the earnings and net assets of its subsidiaries and associates.

The profit (loss) for the financial year of the Company in accordance with UK GAAP and IFRS includes dividends declared in the year 
from subsidiary undertakings of £2,332 million and £501 million for the years ended 31 December 2013 and 2012, respectively.

As stated in note 3, under UK GAAP, the Company accounts for its investments in subsidiary undertakings at the lower of cost and 

estimated realisable value. For the purpose of this reconciliation, no adjustment is made to the Company in respect of any valuation 
adjustments to shares in subsidiary undertakings which would be eliminated on consolidation.

The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments 

to the employee benefits accounting standard, from 1 January 2013 as described in note A2 of the Group financial statements. 
Accordingly, the 2012 figures for profit after tax of the Group have been adjusted retrospectively from those previously published.

Prudential plc Annual Report 2013 Financial statements Notes on the parent company financial statementsNotes on the parent company financial statements continued5  Investments of the Company

At 1 January
Net investment in subsidiary undertakings
Net loan advance
Other movements
Foreign exchange movement

At 31 December

285

 2013  £m

Shares in
 subsidiary
 undertakings

Loans to
 subsidiary
 undertakings

11,929
6,281
 – 
6
 – 

18,216

1,164
 – 
340
 – 
(7)

1,497

In 2013, as part of a process of simplifying the Group’s corporate structure, the Company reorganised some of its interests in intermediate 
holding companies, resulting in a net increase of £6,281 million in the cost of shares in subsidiary undertakings.

In February 2014, the Company dissolved part of the structure, resulting in a reduction of £12,791 million in the cost of shares 

in subsidiary undertakings, and at the same time, an increase of £6,326 million in the value of loans to subsidiary undertakings. 
Other movements relate to share-based payments and reflect the value of payments settled by the Company for employees 

of its subsidiary undertakings in the year.

The principal subsidiary undertakings of the Company at 31 December 2013 were:

The Prudential Assurance Company Limited
Prudential Annuities Limited*
Prudential Retirement Income Limited (PRIL)*
M&G Investment Management Limited*
Jackson National Life Insurance Company*
Prudential Assurance Company Singapore (Pte) Limited*
PT Prudential Life Assurance*

*  Owned by a subsidiary undertaking of the Company.

Main activity

Country of incorporation

Insurance
Insurance
Insurance
Asset management
Insurance
Insurance
Insurance

England and Wales
England and Wales
Scotland
England and Wales
US
Singapore
Indonesia

The Company has 100 per cent of the voting rights of the subsidiaries except the Indonesian subsidiary, where the Company has 
94.6 per cent of the voting rights attaching to the aggregate of the shares across the types of capital in issue.

Each subsidiary operates mainly in its country of incorporation, except for PRIL, which operates mainly in England and Wales.

6  Deferred tax asset

Short-term timing differences
Unused deferred tax losses

Total

2013  £m

2012  £m

2
7

9

3
44

47

Deferred tax assets are recognised to the extent that they are regarded as recoverable, that is to the extent that, on the basis of all 
available evidence, it can be regarded as more likely than not that there will be suitable taxable profits from which the future reversal 
of the underlying temporary differences can be deducted.

For each category of deferred tax asset recognised, its recoverability against forecast taxable profits is not significantly impacted 

by expected changes to accounting standards.

The reductions in the UK corporation tax rate to 21 per cent from 1 April 2014 and 20 per cent from 1 April 2015 were substantively 

enacted on 2 July 2013. Accordingly, the effects of these changes are reflected in the financial statements for the year ended 
31 December 2013. The changes have not had a material impact on the Company’s net deferred tax balances as at 31 December 2013. 

Financial statementsParent company Prudential plc Annual Report 2013 
 
286

7  Borrowings

Core structural borrowingsnote (i)
Other borrowings:

Commercial papernote (ii)
Floating Rate Notes 2014note (iii)
Medium-Term Notes 2013note (ii)
Medium-Term Notes 2015note (ii)

Total borrowings

Borrowings are repayable as follows:
Within 1 year or on demand
Between 1 and 5 years
After 5 years

Recorded in the balance sheet as:
Subordinated liabilitiesnote (iv)
Debenture loans

Core structural borrowings

Other borrowings

Total

2013  £m

2012  £m

2013  £m

2012  £m

2013  £m

2012  £m

4,211

3,126

 – 

 – 

4,211

1,634
200
 – 
299

2,133

1,834
299
 – 

2,133

1,535
200
250
299

2,284

1,985
299
 – 

2,284

1,634
200
 – 
299

6,344

1,834
299
4,211

6,344

 – 
 – 
 – 
 – 

 – 
 – 
 – 
 – 

4,211

3,126

 – 
 – 
4,211

4,211

3,662
549

4,211

 – 
 – 
3,126

3,126

2,577
549

3,126

3,126

1,535
200
250
299

5,410

1,985
299
3,126

5,410

Notes
(i) 
(ii) 
(iii)  The Company issued £200 million Floating Rate Notes in 2013 which mature in April 2014. These Notes have been wholly subscribed to by a Group subsidiary 

Further details on the core structural borrowings of the Company are provided in note C6.1 of the Group financial statements.
These borrowings support a short-term fixed income securities programme.

and accordingly have been eliminated on consolidation in the Group financial statements. The Notes were originally issued in October 2008 and have been 
reissued upon their maturity.

(iv)  The interests of the holders of the subordinated liabilities are subordinate to the entitlements of other creditors of the Company.

8  Derivative financial instruments

Cross-currency swap
Inflation-linked swap

Total

2013  £m

2012  £m

Fair value 
assets

Fair value
 liabilities

Fair value 
assets

Fair value
 liabilities

3
 – 

3

 – 
199

199

3
 – 

3

 – 
190

190

Derivative financial instruments are held to manage certain macro-economic exposures. The change in fair value of the derivative 
financial instruments of the Company was a loss before tax of £9 million (2012: gain before tax of £17 million).

The derivative financial instruments are valued internally using standard market practices. In accordance with the Company’s risk 
management framework, all internally generated valuations are subject to independent assessment against external counterparties’ valuations.

Prudential plc Annual Report 2013 Financial statements Notes on the parent company financial statementsNotes on the parent company financial statements continued 
 
 
287

9  Pension scheme financial position

The majority of UK Prudential staff are members of the Group’s pension schemes. The largest scheme is the Prudential Staff Pension 
Scheme (the ‘Scheme’) which is primarily a closed defined benefit scheme. 

At 31 December 2005, the allocation of surpluses and deficits attaching to the Scheme between the Company and the unallocated 
surplus of The Prudential Assurance Company Limited (‘PAC’) with-profits fund was apportioned in the ratio 30/70 following detailed 
consideration of the sourcing of previous contributions. This ratio was applied to the base deficit position at 1 January 2006 and for the 
purpose of determining the allocation of the movements in that position up to 31 December 2013. The FRS 17 service charge and 
ongoing employer contributions are allocated by reference to the cost allocation for current activity.

The last completed triennial actuarial valuation of the Scheme was as at 5 April 2011. Further details on the results of this valuation 
and the total employer contributions to the Scheme for the year are provided in note C9, together with the key assumptions adopted, 
including mortality assumptions.

Using external actuarial advice provided by the professionally qualified actuaries, Towers Watson, for the valuation of the Scheme, 
the most recent full valuations have been updated to 31 December 2013 applying the principles prescribed by FRS 17. The long-term 
expected rates of return are set out below:

Equities
Bonds
Properties
Other assets

Weighted average long-term expected rate of return

The assets and liabilities of the Scheme were:

Prospectively 
for 2014  % 

2013  % 

2012  % 

7.6
3.8
6.4
2.0

3.7

6.7
2.8
5.5
2.0

2.9

6.8
3.0
5.55
2.0

3.1

31 Dec 2013

31 Dec 2012

31 Dec 2011

31 Dec 2010

31 Dec 2009

£m 

% 

£m 

% 

£m 

% 

£m 

% 

£m 

% 

 145 
 5,048 
 71 
 778 

 2.4 
 83.5 
 1.2 
 12.9 

 123 
 5,247 
 167 
 863 

 1.9 
 82.0 
 2.6 
 13.5 

 6,042 

 100.0 

 6,400 

 100.0 

210
5,547
297
378

6,432

 3.3 
 86.2 
 4.6 
 5.9 

 100.0 

548
3,864
199
740

5,351

 10.3 
 72.2 
 3.7 
 13.8 

 100.0 

830
3,406
272
441

4,949

 16.8 
 68.8 
 5.5 
 8.9 

 100.0 

(5,316)

(5,226)

(4,844)

(4,866)

(4,436)

726

1,174

 49 

recognised by the Company

 37 

Amounts reflected in the 
balance sheet of the 
Company, net of deferred 
tax

 30 

 38 

1,588

52

39

485

56

41

513

52

37

The surplus in the Scheme recognised in the balance sheet of the Company represents the amount which is recoverable through reduced 
future contributions and is net of the apportionment to the PAC with-profits fund.

Equities
Bonds
Properties
Other assets

Total value of assets
Present value of Scheme 

liabilities

Underlying surplus in the 

Scheme 

Surplus in the Scheme 

Financial statementsParent company Prudential plc Annual Report 2013288

9  Pension scheme financial position continued

Underlying Scheme liabilities and assets
The change in the present value of the underlying Scheme liabilities and the change in the fair value of the underlying Scheme assets 
are as follows:

Present value of Scheme liabilities, at 1 January
Current service cost
Past service cost*
Interest cost
Employee contributions
Actuarial losses 
Benefit payments

Present value of Scheme liabilities, at 31 December

*  The past service cost in 2012 of £106 million resulted from an exceptional discretionary increase to pensions in payment of the Scheme. 

Fair value of Scheme assets, at 1 January
Expected return on Scheme assets
Employee contributions
Employer contributions*
Actuarial losses
Benefit payments

Fair value of Scheme assets, at 31 December

2013  £m

2012  £m

5,226
17
3
225
1
78
(234)

5,316

4,844
21
106
227
1
252
(225)

5,226

2013  £m

2012  £m

6,400
182
1
11
(318)
(234)

6,042

6,432
201
1
36
(45)
(225)

6,400

*  The contributions include deficit funding, ongoing service contributions and expenses.

Pension charge and actuarial (losses) gains of the Scheme and attributable to the Company
The pension charge of the Scheme and the charge recognised in the Company’s profit and loss account are as follows:

Pension charge:

Operating charge:

Current service cost
Past service cost

Finance (expense) income:

Interest on Scheme liabilities
Expected return on Scheme assets

Total pension charge of the Scheme

2013  £m

2012  £m

(17)
(3)

(225)
182
(43)

(63)

(21)
(106)

(227)
201
(26)

(153)

Pension charge attributable to the Company

(25)

(53)

The pension charge attributable to the Company is net of the apportionment to the PAC with-profits fund and is related to the surplus 
recognised on the balance sheet of the Company. No adjustment was made to the pension charge in 2013 or 2012 relating to the 
unrecognised portion of the Scheme’s surplus.

Actuarial (losses) gains:

2013  £m

2012  £m

2011  £m

2010  £m

2009  £m

Actual less expected return on Scheme assets (5% (2012: 1%) 

(2011: 15%) (2010: 5%) (2009: 2%) of assets)

Experience (losses) gains on Scheme liabilities (0% (2012: 0%) 

(2011: 6%) (2010: 0%) (2009: 1%) of liabilities)

Changes in assumptions underlying the present value of 

Scheme liabilities

Total actuarial (losses) gains (7% (2012: 6%) (2011: 17%) 

(2010: 2%) (2009: 5%) of the present value of 
Scheme liabilities)

Actuarial gains (losses) attributable to the Company before tax

(318)

(2)

(76)

(396)

8

(45)

(19)

973

295

275

1

85

59

(233)

(426)

(370)

(374)

(297)

35

842

(16)

(94)

(14)

(230)

(3)

Prudential plc Annual Report 2013 Financial statements Notes on the parent company financial statementsNotes on the parent company financial statements continued 
289

The total actual return on Scheme assets was a loss of £136 million (2012: gain of £156 million).

The experience gains on Scheme liabilities in 2011 of £295 million related mainly to improvements in data consequent upon the 2011 

triennial valuation of the Scheme. 

The actuarial gains (losses) attributable to the Company are net of the apportionment to the PAC with-profits fund and are related 

to the surplus recognised in the balance sheet of the Company. In 2013, the actuarial losses attributable to the Company included 
an amount credited of £127 million (2012: £124 million) for the adjustment to the unrecognised portion of surplus which has not been 
deducted from the pension charge.

The actuarial gains before tax of £8 million (2012: £35 million) attributable to the Company are recorded in the statement of total 

recognised gains and losses. Cumulative actuarial gains as at 31 December 2013 amount to £101 million (2012: £93 million). 

Total employer contributions expected to be paid into the Scheme for the year ending 31 December 2014 amount to £11 million, 

reflecting the annual accrual cost and expenses. 

10  Share capital and share premium

A summary of the ordinary shares in issue and the options outstanding to subscribe for the Company’s shares at 31 December 2013 
is set out in note C10 of the Group financial statements.

11  Profit of the Company and reconciliation of the movement in shareholders’ funds

The profit after tax of the Company for the year was £1,579 million (2012: loss of £216 million). After dividends of £781 million 
(2012: £655 million), actuarial gains net of tax in respect of the pension scheme of £6 million (2012: £27 million) and share-based payment 
credits of £6 million (2012: £6 million), retained profit at 31 December 2013 amounted to £5,329 million (2012: £4,519 million). Retained 
profit includes £2,683 million relating to gains made by intermediate holding companies following the transfer at fair value of certain 
subsidiaries to other parts of the Group as part of internal restructuring exercises. Because the gains relate to intra-group transactions, 
the amount of £2,683 million is not able to be regarded as part of the distributable reserves of the parent company. Under English 
company law, Prudential may pay dividends only if sufficient distributable reserves of the Company are available for the purpose and if 
the amount of its net assets is greater than the aggregate of its called up share capital and undistributable reserves (such as for example 
the share premium account) and the payment of the dividend does not reduce the amount of its net assets to less than that aggregate. 
At 31 December 2013, the UK GAAP retained earnings of the holding company from which distributable reserves may be derived 
were £5,329 million.

A reconciliation of the movement in shareholders’ funds of the Company is given below:

Profit (loss) for the yearnote 4
Dividends

Actuarial gains recognised in respect of the pension scheme, net of related taxnote 9
Share-based paymentsnote 5
New share capital subscribed

Net increase (decrease) in shareholders’ funds
Shareholders’ funds at beginning of year

Shareholders’ funds at end of yearnote 4

12  Other information

2013  £m

2012  £m

1,579
(781)

798
6
6
6

816
6,536

7,352

(216)
(655)

(871)
27
6
17

(821)
7,357

6,536

a 

 Information on directors’ remuneration is given in the directors’ remuneration report section of this Annual Report and note B3.3 
of the Group financial statements. 
Information on transactions of the directors with the Group is given in note D8 of the Group financial statements. 

b 
c  The Company employs no staff.
d 

 Fees payable to the Company’s auditor for the audit of the Company’s annual accounts were £0.1 million (2012: £0.1 million) and 
for other services were £0.1 million (2012: £0.6 million). 
In certain instances, the Company has guaranteed that its subsidiaries will meet their obligations when they fall due for payment.

e 

13  Post balance sheet events

In February 2014, the Company dissolved part of the Group’s corporate structure, resulting in a gain on dissolution of £595 million and 
a reduction of £12,791 million in the cost of shares in subsidiary undertakings. At the same time, there were increases of £6,326 million 
in loans to subsidiary undertakings and £127 million in current assets, and a reduction of £6,933 million in amounts owed to subsidiary 
undertakings, of which £819 million related to amounts falling due within one year and £6,114 million to amounts falling due after more 
than one year. 

Subject to shareholders’ approval, in May 2014 the Company will pay a final dividend for the year ended 31 December 2013. 

Further details are provided in note B7 of the Group financial statements.

Financial statementsParent company Prudential plc Annual Report 2013 
 
 
290

Statement of directors’ responsibilities in respect  
of the annual report and the financial statements

The directors are responsible for 
preparing the Annual Report and the 
Group and parent company financial 
statements in accordance with 
applicable law and regulations.

Company law requires the directors 
to prepare Group and parent company 
financial statements for each financial year. 
Under that law the directors are required 
to prepare the Group financial statements 
in accordance with International Financial 
Reporting Standards (IFRS) as adopted by 
the European Union (EU) and applicable 
law and have elected to prepare the 
parent company financial statements in 
accordance with UK Accounting Standards 
and applicable law (UK Generally Accepted 
Accounting Practice).

Under company law the directors must 
not approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and parent company and of their profit or 
loss for that period. In preparing each of 
the Group and parent company financial 
statements, the directors are required to:

 — Select suitable accounting policies and 

then apply them consistently;

 — Make judgements and estimates that 

are reasonable and prudent;

 — For the Group financial statements, 

state whether they have been prepared 
in accordance with IFRS as adopted by 
the EU;

 — For the parent company financial 

statements, state whether applicable 
UK Accounting Standards have been 
followed, subject to any material 
departures disclosed and explained 
in the parent company financial 
statements; and 

 — Prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Group and the parent company will 
continue in business.

The directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the parent company 
and enable them to ensure that its financial 
statements comply with the Companies 
Act 2006. They have general responsibility 
for taking such steps as are reasonably 
open to them to safeguard the assets of the 
Group and to prevent and detect fraud and 
other irregularities.

Under applicable law and regulations, 

the directors are also responsible for 
preparing a strategic report, directors’ 
report, directors’ remuneration report and 
corporate governance statement that 
comply with that law and those regulations.
The directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the UK 
governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.
The directors of Prudential plc, whose 
names and positions are set out on pages 
64 to 68 confirm that to the best of 
their knowledge:

 — The financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and 
fair view of the assets, liabilities, financial 
position and profit or loss of the Company 
and the undertakings included in the 
consolidation taken as a whole; and 

 — The strategic report includes a fair review 
of the development and performance 
of the business and the position of 
the Company and the undertakings 
included in the consolidation taken as 
a whole, together with a description 
of the principal risks and uncertainties 
that they face.

 — The Annual Report and financial 

statements, taken as a whole, is fair, 
balanced and understandable and 
provides the information necessary 
for shareholders to assess the 
Company’s performance, business 
model and strategy. 

Prudential plc Annual Report 2013 Financial statements Statement of directors’ responsibilities/Independent auditor’s report291

Independent auditor’s report to the members of Prudential plc only

Opinions and conclusions arising 
from our audit

1.  Our opinion on the financial 
statements is unmodified
We have audited the financial statements 
of Prudential plc for the year ended 
31 December 2013 set out on pages 127 to 
280 of the Group financial statements and 
pages 281 to 289 of the parent company 
statements. In our opinion: 

 — The financial statements give a true 

and fair view of the state of the Group’s 
and of the parent company’s affairs 
as at 31 December 2013 and of the 
Group’s profit for the year then ended; 

 — The Group financial statements have 

been properly prepared in accordance 
with International Financial Reporting 
Standards as adopted by the European 
Union; 

 — The parent company financial 

statements have been properly prepared 
in accordance with UK Accounting 
Standards; and 

 — The financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 
2006 and, as regards the Group 
financial statements, Article 4 of the 
IAS Regulation. 

2.  Our assessment of risks of material 
misstatement
In arriving at our audit opinion above on the 
financial statements the risks of material 
misstatement that had the greatest effect 
on our audit were as follows:

Investments (£296,457 million)
Refer to page 74 (Audit Committee report), 
pages 142 to 145 (accounting policy) and 
pages 188 to 211 (financial disclosures)
The risk – The Group’s investment 
portfolio represents 91 per cent of the 
Group’s total assets. Quoted prices from 
liquid market sources can be obtained for 
the substantial majority of the portfolio.

The areas that involved significant audit 

effort and judgement in 2013 were the 
valuation of illiquid positions within the 
financial investment portfolio representing 
6 per cent of total investments. These 
included unlisted equity, unlisted debt 
securities, derivatives and loans such as 
commercial mortgage loans and bridge 
loans. For these positions a reliable 
third-party price was not readily available 
and therefore involved the application of 
expert judgement in the valuations adopted. 
Our response – We used own valuation 
specialists and pricing services to assist us 
in performing our audit procedures in this 
area, which included:

 — Assessing whether the valuation 

process is appropriately designed and 
captures relevant valuation inputs;

 — Testing associated controls in respect 

of the valuation process;

 — Performing our own independent price 
checks using external quotes where 
available for illiquid positions;

 — Assessing pricing model methodologies 

and assumptions against industry 
practice and valuation guidelines; and

 — Evaluating the testing performed by the 
group in order to identify any impairment 
in relation to loans by reviewing loan 
files to check performance of the loans. 
We obtained an understanding of 
existing and prospective investee 
company cash flows to understand 
whether loans can be serviced or 
refinancing may be required and 
considered the impact on impairment 
testing performed. 

Our work included consideration of events 
which occurred subsequent to the year end 
up until the date of this audit report. 

We also assessed whether the Group’s 

disclosures in relation to the valuation 
of investments are compliant with the 
relevant accounting requirements, in 
particular the sensitivity of the valuations 
adopted to alternative outcomes.

Policyholder Liabilities 
(£273,953 million)
Refer to page 74 (Audit Committee report), 
pages 138 to 140 (accounting policy) and 
pages 212 to 229 (financial disclosures)
The risk: The Group has significant 

insurance liabilities representing 
87 per cent of the Group’s total liabilities. 
This is an area that involves significant 
judgement over uncertain future 
outcomes, mainly the ultimate total 
settlement value of long-term policyholder 
liabilities. Economic assumptions, such as 
investment return and associated discount 
rates, and operating assumptions such as 
mortality and persistency are the key 
inputs used to estimate these long-term 
liabilities. The valuation of the guarantees 
in the US variable annuity business is a 
complex exercise as it involves exercising 
significant judgement over the relationship 
between the investment return attaching 
to these products and the guarantees 
contractually provided to policyholders 
and the likely policyholder behaviour in 
response to changes in investment 
performance. The valuation of the 
insurance liabilities in relation to the UK 
annuity business requires the exercise 
of significant judgement in the setting 
of mortality and credit risk assumptions. 

Our response: We used our own 

actuarial specialists to assist us in 
performing our audit procedures in this 
area, which included among others:

(a) Consideration of the appropriateness 
of the economic assumptions used in 
the valuation of the US variable annuity 
guarantees in relation to investment 
mix and projected investment returns 
by reference to company specific and 
industry data, of future growth rates 
by reference to market trends, market 
volatility and associated discount rates 
used in the stochastic models used by 
the Group. Our work on the persistency 
assumptions primarily considered 
their appropriateness by reference 
to company and industry data on 
policyholder behaviour. 

(b) Consideration of the appropriateness of 
the mortality and credit risk assumptions 
used in the valuation of the UK annuity 
liabilities by reference to company and 
industry data on historical mortality 
experience and expectations of future 
mortality. Our work on the credit risk 
assumptions primarily considered the 
appropriateness of management’s 
methodology and assumptions by 
reference to industry practice and our 
expectation derived from market 
experience. 

Other key audit procedures included 
assessing the Group’s methodology for 
calculating the insurance liabilities and their 
analysis of the movements in insurance 
liabilities during the year, including 
consideration that the movements are in 
line with the assumptions adopted by the 
group, our understanding of developments 
in the business and our expectation 
derived from market experience. We 
considered the validity of management’s 
liability adequacy testing which is a key 
test performed to check that the liabilities 
are adequate in the context of expected 
experience. Our work on the liability 
adequacy test includes assessing the 
reasonableness of the projected cash flows 
and challenging the assumptions adopted 
in the context of company and industry 
experience data and specific product 
features.

We considered whether the Group’s 
disclosures in relation to the assumptions 
used in the calculation of insurance 
liabilities are compliant with the relevant 
accounting requirements, in particular 
the sensitivities of these assumptions 
to alternative scenarios and inputs. 

Financial statementsStatement of directors’ responsibilitiesIndependent auditor’s report Prudential plc Annual Report 2013292

Prudential plc  Annual Report 2013  Financial statements  Independent auditor’s report

Deferred Acquisition Costs (‘DAC’) 
(£4,786 million)
Refer to page 74 (Audit Committee report), 
page 141 (accounting policy) and pages 
231 to 234 (financial disclosures)

The risk – DAC represents 1 per cent 
of the total assets and involves judgement 
in the identification of, and the extent to 
which, certain acquisition costs can be 
deferred, and assessment of recoverability 
of the asset. The DAC associated with the 
US business, which represents 86 per cent 
of total DAC, involves the greatest 
judgement in terms of measurement and 
recoverability. The amortisation of the 
DAC asset is related to the achieved and 
projected future profit profile.

Our response – We used our own 

actuarial specialists to assist us in 
performing our audit procedures in this 
area, which included:

(i)  evaluating the appropriateness of the 

deferral policy adopted by management 
by comparing it against the requirements 
of relevant accounting standards; 

(ii)  evaluating whether costs are deferred 
in accordance with management’s 
deferral policy; and

(iii) assessing the calculations performed by 
the Group including the appropriateness 
of the assumptions used in determining 
the profit profile and the extent of the 
associated adjustment necessary to 
the DAC asset. Our work in this area 
included assessing the reasonableness 
of assumptions such as the projected 
investment return by comparing against 
the Group’s investment portfolio mix 
and market return data. 

We also considered the adequacy of the 
Group’s disclosures about the degree of 
estimation involved in the valuation of DAC. 

3.  Our application of materiality and 
an overview of the scope of our audit
The materiality for the Group financial 
statements as a whole was set at 
£307 million. This was determined with 
reference to a benchmark of IFRS 
shareholders’ equity (of which it represents 
3 per cent) which we consider to be one of 
the principal considerations for members 
of the company as it represents the 
residual interest that can be ascribed to 
shareholders after policyholder assets 
and corresponding liabilities have been 
accounted for. 

We agreed with the Group audit 

committee to report to it all corrected and 
uncorrected misstatements we identified 
through our audit with an individual value 
in excess of £15 million in addition to other 
audit misstatements below that threshold 
that we believe warranted reporting on 
qualitative grounds.

Audits for Group reporting purposes 

were performed at the following key 
components by component auditors in all 
locations except for the UK Group Head 
Office operations which were covered by 
the Group team in the UK: 

 — Insurance operations in the UK, US, 
Hong Kong, Indonesia, Singapore, 
Malaysia, Korea, Vietnam, India 
and Taiwan; 

 — Fund management operations in the UK 
(M&G and Prudential Capital); and 

 — UK Group Head Office operations.

These audits covered 91 per cent of total 
Group revenue; 95 per cent of Group 
profit before taxation; 95 per cent of total 
Group assets and 90 per cent of Group 
shareholders’ equity. 

The audits undertaken for Group 
reporting purposes at the key reporting 
components of the Group were all 
performed to component materiality levels 
set by the Group audit team. These 
component materiality levels were set as 
£110 million for key reporting components 
in Asia and £140 million for all other key 
reporting components listed above to 
evaluate the impact of misstatements in 
aggregate on the Group financial 
statements.

Detailed audit instructions were sent to 

all the auditors in these locations. These 
instructions covered the significant audit 
areas that should be covered by these 
audits (which included the relevant risks of 
material misstatement detailed above), and 
set out the information required to be 
reported back to the Group audit team. 
The Group team held planning and risk 
assessment meetings with components in 
scope for Group reporting and participated 
in the separate individual local planning 
and risk assessment meetings.

The Senior Statutory Auditor, in 
conjunction with other senior staff in the 
Group team, also regularly attended 
component audit committee meetings 
(at a regional level for Asia) to understand 
at first hand the key risks and audit issues 
at a component level which may affect 
the Group financial statements.

4.  Our opinion on other matters 
prescribed by the Companies Act 
2006 is unmodified
In our opinion: 

 — The part of the directors’ remuneration 
report to be audited has been properly 
prepared in accordance with the 
Companies Act 2006; and 

 — The information given in the strategic 
report and the directors’ report for the 
financial year for which the financial 
statements are prepared is consistent 
with the financial statements. 

Independent auditor’s report to the members of Prudential plc only continued5.  We have nothing to report in 
respect of the matters on which we 
are required to report by exception
Under ISAs (UK and Ireland) we are 
required to report to you if, based on the 
knowledge we acquired during our audit, 
we have identified other information in the 
annual report that contains a material 
inconsistency with either that knowledge 
or the financial statements, a material 
misstatement of fact, or that is otherwise 
misleading. 

In particular, we are required to report 

to you if: 

 — We have identified material 

inconsistencies between the knowledge 
we acquired during our audit and the 
directors’ statement that they consider 
that the annual report and financial 
statements taken as a whole is fair, 
balanced and understandable and 
provides the information necessary 
for shareholders to assess the Group’s 
performance, business model and 
strategy; or

 — The audit committee report does 
not appropriately address matters 
communicated by us to the audit 
committee.

Under the Companies Act 2006 we are 
required to report to you if, in our opinion:

 — Adequate accounting records have not 
been kept by the parent company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us; or 

 — The parent company financial 

statements and the part of the directors’ 
remuneration report to be audited are 
not in agreement with the accounting 
records and returns; or 

 — Certain disclosures of directors’ 

remuneration specified by law are not 
made; or 

 — We have not received all the information 
and explanations we require for our audit. 

Under the Listing Rules we are required 
to review: 

 — The directors’ statement, set out on 

page 86, in relation to going concern; 
and 

 — The part of the corporate governance 
statement on page 83 relating to the 
company’s compliance with the nine 
provisions of the 2010 UK Corporate 
Governance Code specified for our 
review; and

 — Certain elements of the report to 

shareholders by the Board on directors’ 
remuneration.

We have nothing to report in respect of 
the above responsibilities.

Scope of report and responsibilities
As explained more fully in the directors’ 
responsibilities statement set out on page 
290, the directors are responsible for the 
preparation of the financial statements and 
for being satisfied that they give a true and 
fair view. A description of the scope of an 
audit of financial statements is provided on 
the Financial Reporting Council’s website 
at www.frc.org.uk/auditscopeukprivate. 
This report is made solely to the Company’s 
members as a body and is subject to 
important explanations and disclaimers 
regarding our responsibilities, published 
on our website at www.kpmg.com/uk/
auditscopeukco2013 which are 
incorporated into this report as if set out 
in full and should be read to provide 
an understanding of the purpose of this 
report, the work we have undertaken and 
the basis of our opinions.

Rees Aronson  
(Senior Statutory Auditor) 

for and on behalf of KPMG Audit Plc, 
Statutory Auditor  
Chartered Accountants  
London

11 March 2014

293

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 Prudential plc Annual Report 2013 
 
 
294

Prudential plc  Annual Report 2013

295

Section	6

European	Embedded	Value	(EEV)	
basis	results

296	

Pre-tax	operating	profit	based	on	longer-term	
investment	returns
Summarised	consolidated	income	statement

297	
298	 Movement	in	shareholders’	equity
299	

Summary	statement	of	financial	position

Notes	on	the	EEV	basis	results

300	
300	
301	
303	
303	
305	
306	

307	
309	
310	
310	
311	

313	

	13	

314	
316	
323	
327	
328	

	14	
	15	
	16	
	17	
	18	

	 8	
	 9	
 10	
	11	
	12	

	 1	 Basis	of	preparation
	 2	
	 3	
	 4	
	 5	
	 6	
	 7	

	Analysis	of	pre-tax	new	business	contribution
	Pre-tax	operating	profit	from	business	in	force
	Business	acquisitions	and	disposals
	Short-term	fluctuations	in	investment	returns
	Effect	of	changes	in	economic	assumptions
	Net	core	structural	borrowings	of	
shareholder-financed	operations
	Analysis	of	movement	in	free	surplus
	Reconciliation	of	movement	in	shareholders’	equity
	Tax	attributable	to	shareholders’	profit
	Earnings	per	share
	Reconciliation	of	post-tax	movements	in	net	worth	
and	value	of	in-force	for	long-term	business
	Expected	transfer	of	value	of	in-force	business	
to	free	surplus
	Sensitivity	of	results	to	alternative	assumptions
	Methodology	and	accounting	presentation
	Assumptions
	New	business	premiums	and	contributions
	Additional	information	on	the	effect	of	the	
agreement	to	sell	Japan	life	business	and	adoption	of	
new	and	amended	IFRS	accounting	standards

331	

332	

	Statement	of	directors’	responsibilities	in	respect	
of	the	European	Embedded	Value	(EEV)	basis	
supplementary	information
	Independent	auditor’s	report	to	Prudential	plc	
on	the	European	Embedded	Value	(EEV)	basis	
supplementary	information

Description	of	EEV	basis	reporting

In	broad	terms,	IFRS	profits	for	long-term	business	reflect	
the	aggregate	of	results	on	a	traditional	accounting	basis.	
By	contrast,	embedded	value	is	a	way	of	reporting	the	value	
of	the	life	insurance	business.

The	European	Embedded	Value	principles	were	published	by	
the	CFO	Forum	of	major	European	insurers	in	October	2005.	
The	principles	provide	consistent	definitions,	a	framework	
for	setting	actuarial	assumptions	and	an	approach	to	the	
underlying	methodology	and	disclosures.

Results	prepared	under	the	EEV	principles	capture	the	
discounted	value	of	future	profits	expected	to	arise	from	the	
current	book	of	long-term	business.	The	results	are	prepared	
by	projecting	cash	flows,	by	product,	using	best	estimate	
assumptions	for	all	relevant	factors.	Furthermore,	in	
determining	these	expected	profits	full	allowance	is	made	
for	the	risks	attached	to	their	emergence	and	the	associated	
cost	of	capital,	and	takes	into	account	recent	experience	in	
assessing	likely	future	persistency,	mortality	and	expenses.	
Further	details	are	explained	in	note	15.

6

Financial statementsEuropean Embedded Value (EEV) basis results Prudential plc Annual Report 2013296

European Embedded Value (EEV) basis results 

Pre-tax operating profit based on longer-term investment returns

Results analysis by business area 

Asia operations
New business
Business in force*

Long-term business*
Eastspring investments*
Development expenses

Total*

US operations
New business
Business in force

Long-term business
Broker-dealer and asset management

Total

UK operations
New business
Business in force

Long-term business
General insurance commission

Total UK insurance operations
M&G (including Prudential Capital)

Total

Other income and expenditure
Investment return and other income
Interest payable on core structural borrowings
Corporate expenditure
Unwind of expected asset management margin note (i)

Total

Solvency II implementation costs
Restructuring costs

Pre-tax operating profit based on longer-term investment returns*

Analysed as profits (losses) from:
New business
Business in force*

Long-term business*
Asset management*
Other results

Total*

Note

2013  £m

2012  £m
note (ii)

2

3

2

3

2

3

2

3

 1,460 
927

2,387
74
(2)

2,459

 1,086 
 1,135 

2,221
59

2,280

297
736

1,033
29

1,062
441

1,503

10
(305)
(263)
(61)

(619)

(31)
(12)

1,266
692

1,958
69
(7)

2,020

873
737

1,610
39

1,649

313
553

866
33

899
371

1,270

13
(280)
(231)
(56)

(554)

(50)
(22)

5,580

4,313

 2,843 
 2,798 

5,641
574
(635)

5,580

2,452
1,982

4,434
479
(600)

4,313

*  The Group has adopted the new accounting standard on ‘Joint arrangements’ (IFRS 11) from 1 January 2013. This has resulted in a reallocation of £(8) million in 2013 

(2012: £(6) million) from the tax charge on operating profit based on longer-term investment returns to the pre-tax result for Eastspring investments, with no effect on 
the net of tax EEV basis results. In addition, the Group agreed in July 2013 to sell, dependent on regulatory approval, its closed book life insurance business in Japan. 
Accordingly, the presentation of the 2012 comparative EEV basis results and related notes have been adjusted from those previously published for the retrospective 
application of this standard and for the reclassification of the result attributable to the held for sale Japan life business, as described in note 18. This approach has been 
adopted consistently throughout this supplementary information.

Notes
(i) 

(ii) 

The value of profits or losses from asset management and service companies that support the Group’s covered insurance businesses (as defined in note 15(a)) 
are included in the profits for new business and the in-force value of the Group’s long-term business. The results of the Group’s asset management operations 
include the profits from the management of internal and external funds. For EEV basis reporting, Group shareholders’ other income is adjusted to deduct the 
unwind of the expected profit margin for the year arising from the management of the assets of the covered business by the Group’s asset management 
businesses. The deduction is on a basis consistent with that used for projecting the results for covered insurance business. Group operating profit accordingly 
includes the variance between actual and expected profit in respect of management of the covered business assets.
The comparative results have been prepared using previously reported average exchange rates for the year.

Prudential plc Annual Report 2013 Financial statements European Embedded Value (EEV) basis resultsSummarised consolidated income statement

Pre-tax operating profit based on longer-term investment returns
Asia operations*
US operations
UK operations:

UK insurance operations
M&G (including Prudential Capital)

Other income and expenditure
Solvency II implementation costs
Restructuring costs

Pre-tax operating profit based on longer-term investment returns*
(Loss) profit attaching to held for sale Japan life business*
Short-term fluctuations in investment returns*
Effect of changes in economic assumptions*
Mark to market value movements on core borrowings
Costs of domestication of Hong Kong branch
Gain on acquisition of REALIC†
Gain on dilution of Group’s holdings†
Total non-operating profit*

Profit before tax attributable to shareholders (including actual investment returns)*
Tax attributable to shareholders’ profit*

Profit for the year attributable to equity holders of the Company*

297

Note

2013  £m

2012  £m

2,459
2,280

1,062
441
1,503
(619)
(31)
(12)

5,580
(35)
(819)
821
152
(35)
– 
– 
84

5,664
(1,306)

4,358

2,020
1,649

899
371
1,270
(554)
(50)
(22)

4,313
21
510
(2)
(380)
– 
453
42
644

4,957
(1,188)

3,769

4

5

6

12

4

9

10

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of IFRS 11 and revised ‘Employee benefits’ 

(IAS 19) and for the reclassification of the result attributable to the held for sale Japan life business – see note 18. 

† During 2012, the Group completed the acquisition of REALIC generating a gain of £453 million and M&G reduced its holding in PPM South Africa resulting in 

a reclassification from a subsidiary to an associate and a gain on dilution of £42 million.

Earnings per share (in pence)

Based on post-tax operating profit including longer-term investment returns of £4,204 million 

(2012*: £3,174 million)

Based on post-tax profit of £4,358 million (2012*: £3,769 million)

Note

2013

2012*

11

11

165.0p
171.0p

124.9p
148.3p

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of IFRS 11 and revised IAS 19 – see note 18.

Dividends per share (in pence)

Dividends relating to reporting year:

Interim dividend 
Final dividend

Total

Dividends declared and paid in reporting year:

Current year interim dividend
Final dividend for prior year

Total

2013

2012

 9.73p 
23.84p 

33.57p 

 9.73p 
 20.79p 

 30.52p 

 8.40p 
 20.79p 

 29.19p 

 8.40p 
 17.24p 

 25.64p 

Financial statementsEuropean Embedded Value (EEV) basis results Prudential plc Annual Report 2013298

Movement in shareholders’ equity 

Profit for the year attributable to equity shareholders* 
Items taken directly to equity:

Exchange movements on foreign operations and net investment hedges:

Exchange movements arising during the year

  Related tax
Dividends
New share capital subscribed 
Post-tax shareholders’ share of actuarial and other gains and losses on defined benefit  
  pension schemes*
Reserve movements in respect of share-based payments
Treasury shares:
  Movement in own shares in respect of share-based payment plans
  Movement in Prudential plc shares purchased by unit trusts consolidated under IFRS
Mark to market value movements on Jackson assets backing surplus and required capital:
  Mark to market value movements arising during the year
  Related tax

Net increase in shareholders’ equity
Shareholders’ equity at beginning of year

Shareholders’ equity at end of year 

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of revised IAS 19 – see note 18.

Note

2013  £m

2012  £m

4,358

3,769

(1,077)
– 
(781)
6

(53)
98

(10)
(31)

(149)
52

2,413
22,443

24,856

9

9

9

(467)
(2)
(655)
17

44
42

(13)
36

53
(18)

2,806
19,637

22,443

Total

9,669
300

9,969

6,140
16

6,156

6,797

392
1,153

1,545

8,342

31 Dec 2013  £m

Asset 
management
and other
 operations

194
61

255

118
16

134

22

449
1,153

1,602

1,624

Long-term
 business 
operations 

10,305
231

10,536

6,966
– 

6,966

7,342

– 
– 

– 

7,342

31 Dec 2012  £m

Asset 
management
and other
 operations

Long-term
 business 
operations 

9,462
239

9,701

6,032
– 

6,032

6,772

– 
– 

– 

6,772

207
61

268

108
16

124

25

392
1,153

1,545

1,570

Total

10,499
292

10,791

7,084
16

7,100

7,364

449
1,153

1,602

8,966

Comprising

Asia operations:

Net assets of operations
Acquired goodwill

US operations:

Net assets of operations
Acquired goodwill

UK insurance operations:

Net assets of operations

M&G:

Net assets of operations
Acquired goodwill

Other operations:

Holding company net borrowings  

at market value note 7

Other net assets 

– 
– 

– 

(2,373)
372

(2,001)

(2,373)
372

(2,001)

– 
– 

– 

(2,282)
258

(2,024)

(2,282)
258

(2,024)

Shareholders’ equity at end of year

24,844

12

24,856

22,505

(62)

22,443

Representing:

Net assets (liabilities)
Acquired goodwill

24,613
231

24,844

(1,218)
1,230

12

23,395
1,461

24,856

22,266
239

22,505

(1,292)
1,230

(62)

20,974
1,469

22,443

Prudential plc Annual Report 2013 Financial statements European Embedded Value (EEV) basis resultsEuropean Embedded Value (EEV) basis results continued 
 
299

Net asset value per share 

Based on EEV basis shareholders’ equity of £24,856 million (2012: £22,443 million) (in pence)
Number of issued shares at year end (millions)

Return on embedded value*

31 Dec 2013

31 Dec 2012

971p
2,560

19%

878p
2,557

16%

*  Return on embedded value is based on EEV post-tax operating profit, as shown in note 11, as a percentage of opening EEV basis shareholders’ equity.

Summary statement of financial position

Total assets less liabilities, before deduction for insurance funds*
Less insurance funds†

Policyholder liabilities (net of reinsurers’ share) and unallocated surplus of with-profits funds*
Less shareholders’ accrued interest in the long-term business

Total net assets

Share capital
Share premium
IFRS basis shareholders’ reserves

Total IFRS basis shareholders’ equity
Additional EEV basis retained profit

Total EEV basis shareholders’ equity (excluding non-controlling interests)

Note

31 Dec 2013
  £m

31 Dec 2012
  £m

288,826

271,768

(279,176)
15,206

(261,409)
12,084

(263,970)

(249,325)

 9 

 24,856 

 22,443 

128
1,895
7,627

9,650
15,206

24,856

128
1,889
8,342

10,359
12,084

22,443

 9

 9

 9

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of IFRS 11 – see note 18.
†  Including liabilities in respect of insurance products classified as investment contracts under IFRS 4. For 2013 the policyholder liabilities of the held for sale 

Japan life business are included in total assets less liabilities, before deduction for insurance funds. 

The supplementary information on pages 296 to 330 was approved by the Board of directors on 11 March 2014.

Paul Manduca
Chairman

Tidjane Thiam
Group Chief Executive

Nic Nicandrou
Chief Financial Officer

Financial statementsEuropean Embedded Value (EEV) basis results Prudential plc Annual Report 2013300

Notes on the EEV basis results

1  Basis of preparation

The EEV basis results have been prepared in accordance with the EEV Principles issued by the European Insurance CFO Forum in May 
2004 and expanded by the Additional Guidance on EEV Disclosures published in October 2005. Where appropriate, the EEV basis 
results include the effects of adoption of International Financial Reporting Standards (IFRS). 

The directors are responsible for the preparation of the supplementary information in accordance with the EEV Principles. Except 

for the presentational change for the results of the held for sale Japan life business and the consequential effects of the changes in 
accounting policies for IFRS reporting in respect of employee benefits (IAS 19) and joint venture operations (IFRS 11), as described 
in note 18, the 2012 results have been derived from the EEV basis results supplement to the Company’s statutory accounts for 2012. 

A detailed description of the EEV methodology and accounting presentation is provided in note 15.

2  Analysis of pre-tax new business contribution

Asia operations
US operations
UK insurance operations

Total

Asia operations
US operations
UK insurance operations

Total

Asia operations:

China
Hong Kong
India
Indonesia
Korea
Taiwan
Other

Total Asia operations

Annual 
premium and 
contribution 
equivalents 
(APE)
note 17
£m

Present value 
of new 
business
 premiums 
(PVNBP)
note 17
£m

 2,125 
 1,573 
 725 

 4,423 

 11,375 
 15,723 
 5,978 

 33,076 

2013

Pre-tax 
 new business
 contribution

Pre-tax
new business margin 

APE

PVNBP 

%

 69 
 69 
 41 

 64 

%

 12.8 
 6.9 
 5.0 

 8.6 

£m

 1,460 
 1,086 
 297 

 2,843 

2012

Annual 
premium and 
contribution 
equivalents 
(APE)
note 17
£m

Present value 
of new 
business
 premiums 
(PVNBP)
note 17
£m

 1,897 
 1,462 
 836 

 4,195 

 10,544 
 14,600 
 7,311 

 32,455 

Pre-tax 
 new business
 contribution

Pre-tax
new business margin 

APE

PVNBP 

£m

 1,266 
 873 
 313 

 2,452 

%

 67 
 60 
 37 

 58 

%

 12.0 
 6.0 
 4.3 

 7.6 

Pre-tax  
new business contribution

2013  £m

2012  £m

 37 
 354 
 18 
 480 
 33 
 37 
 501 

26
210
19
476
26
48
461

 1,460 

1,266

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis results 
 
3  Pre-tax operating profit from business in force

(i)  Group summary

2013  £m

2012  £m

Asia 
operations
note (ii)

US 
operations
note (iii)

UK
insurance 
operations
note (iv)

Total

Asia 
operations* 

note (ii)

US 
operations
note (iii)

UK
insurance 
operations
note (iv)

Unwind of discount and other expected returns
Effect of changes in operating assumptions
Experience variances and other items

Total

846
17
64

927

608
116
411

1,135

547
122
67

736

2,001
255
542

2,798

595
22
75

692

412
35
290

737

482
87
(16)

553

301

Total*

1,489
144
349

1,982

* The 2012 comparative results have been adjusted retrospectively from those previously published for the reclassification of the result attributable to the held for sale 

Japan life business – see note 18.

(ii)  Asia operations

Unwind of discount and other expected returns note (a)
Effect of changes in operating assumptions:

Mortality and morbidity note (b)
Persistency and withdrawals note (c)
Expense note (d)
Other

Experience variance and other items:
Mortality and morbidity note (e)
Persistency and withdrawals note (f) 
Expense note (g) 
Other 

Total Asia operations

2013  £m

2012*  £m

846

35
(30)
(7)
19
17

42
44
(26)
4
64

927

595

79
(24)
(45)
12
22

57
52
(30)
(4)
75

692

* The 2012 comparative results have been adjusted retrospectively from those previously published for the reclassification of the result attributable to the held for sale 

Japan life business – see note 18.

Notes 
(a) 

(b) 

(c) 

(d) 
(e) 

(f) 

(g) 

The increase in unwind of discount and other expected returns of £251 million from £595 million in 2012 to £846 million in 2013 reflects a £140 million effect of 
higher risk discount rates, driven by the increase in long-term interest rates, together with an effect of £111 million arising from the growth in the opening in-force 
value (adjusted for assumption changes) on which the discount rates are applied, partially offset by a £(21) million reduction due to unfavourable exchange rate 
movements, particularly in Indonesia, and a £21 million increase in the return on net worth.
In 2013 the credit of £35 million for mortality and morbidity assumption changes mainly reflects a beneficial effect arising from the renegotiation of a 
reinsurance agreement in Indonesia. The 2012 credit of £79 million primarily reflected mortality improvements in Hong Kong and Singapore and revised 
assumptions for critical illness business in Singapore.
The charge for persistency and withdrawals assumption changes reflects a number of offsetting items including for 2013, the effect of strengthening lapse and 
premium holiday assumptions in Korea. 
In 2012 the charge of £(45) million for expense assumption changes principally arose in Malaysia and reflected changes to the pension entitlements of agents.
The favourable effect of mortality and morbidity experience in 2013 of £42 million (2012: £57 million) reflects continued better than expected experience, 
principally arising in Hong Kong, Indonesia and Singapore.
The persistency and withdrawals experience variance in 2013 of £44 million (2012: £52 million) principally reflects favourable experience in Hong Kong and 
Indonesia.
The negative expense experience variance of £(26) million in 2013 (2012: £(30) million) principally reflects expense overruns for operations which are currently 
sub-scale (China, Malaysia Takaful and Taiwan) and in India where the business model is being adapted in response to the regulatory changes introduced in 
recent years.

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results302

3  Pre-tax operating profit from business in force continued

(iii)  US operations

Unwind of discount and other expected returns note (a)
Effect of changes in operating assumptions:

Persistency note (b)
Variable annuity fees note (c)
Other

Experience variances and other items:
Spread experience variance note (d)
Amortisation of interest-related realised gains and losses note (e)
Other note (f)

Total US operations note (g)

2013  £m

2012  £m

608

72
50
(6)
116

274
89
48
411

1,135

412

45
(19)
9
35

205
91
(6)
290

737

Notes 
(a)   The increase in unwind of discount and other expected returns of £196 million from £412 million for 2012 to £608 million in 2013 includes a £125 million effect of 

the increase in opening value of in-force business (after assumption changes), together with the positive effect of higher risk discount rates of £65 million and a 
£6 million increase in the return on net worth.
The effect of changes in persistency assumptions of £72 million in 2013 (2012: £45 million) primarily relates to a reduction in lapse rates following the end of the 
surrender charge period, principally for variable annuity business. 

(b) 

(c)   The effect of the change of assumption for variable annuity fees represents the capitalised value of the change in the projected policyholder advisory fees, 

which vary according to the size and the mix of variable annuity funds. 

(d)   The spread assumption for Jackson is determined on a longer-term basis, net of provision for defaults (see note 16(ii)(b)). The spread experience variance in 2013 

of £274 million (2012: £205 million) includes the positive effect of transactions undertaken to more closely match the overall asset and liability duration. 
The amortisation of interest-related gains and losses reflects the fact that when bonds that are neither impaired nor deteriorating are sold and reinvested there 
will be a consequent change in the investment yield. The realised gain or loss is amortised into the result over the period when the bonds would have 
otherwise matured to better reflect the long-term returns included in operating profits. 
The credit of £48 million for other changes in experience variances and other items mainly reflects the positive persistency experience variance of £62 million 
(2012: £21 million) across all products. 
The result includes a full year contribution from the REALIC book of business of £61 million (2012: four months of £19 million). 

(e) 

(f) 

(g) 

 (iv)  UK insurance operations

Unwind of discount and other expected returns note (a)
Effect of change in UK corporate tax rate note (b)
Other items note (c)

Total UK insurance operations

2013  £m

2012  £m

547
122
67

736

482
87
(16)

553

Notes 
(a) 

(b) 

The increase in unwind of discount and other expected returns of £65 million from £482 million in 2012 to £547 million for 2013 reflects a £34 million effect of 
higher discount rates, driven by the increase in gilt yields, a £24 million increase in the return on net worth and an effect of £7 million arising from the growth in 
the opening value of in-force.
For 2013, the beneficial effect of the change in UK corporate tax rates of £122 million (2012: £87 million) reflects the combined effect of the reductions in 
corporate rates from 23 per cent to 21 per cent from April 2014 and 21 per cent to 20 per cent from April 2015 (2012: from 25 per cent to 23 per cent) which were 
both enacted in July 2013. Consistent with the Group’s approach of grossing up the movement in the post-tax value of in-force business for shareholder tax, the 
£122 million (2012: £87 million) benefit is presented gross. 

(c)  Other items of £67 million for 2013 includes the positive effects of rebalancing the investment portfolio backing annuity business. In 2012 the negative effect of 

£(16) million included a charge of £(52) million for the strengthening of mortality assumptions, net of reserve releases and the effects of portfolio rebalancing 
for annuity business.

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued303

4  Business acquisitions and disposals

a  Acquisition of Thanachart Life Assurance Company Limited and bancassurance partnership agreement with 
Thanachart Bank
On 3 May 2013, the agreement Prudential plc, through its subsidiary Prudential Life Assurance (Thailand) Public Company Limited 
(Prudential Thailand), entered into in November 2012 to establish an exclusive 15-year partnership with Thanachart Bank Public 
Company limited (Thanachart Bank) to develop jointly their bancassurance business in Thailand was launched. At the same time 
Prudential Thailand completed the acquisition of 100 per cent of the voting interest in Thanachart Life Assurance Company Limited 
(Thanachart Life), a wholly-owned life insurance subsidiary of Thanachart Bank. 

The consideration for the transaction is THB 18.981 billion (£412 million), of which THB 17.500 billion (£380 million) was settled in 
cash on completion in May 2013 with a further payment of THB 0.946 billion (£20 million), for adjustments to reflect the net asset value 
as at completion date, paid in July 2013. In addition a deferred payment of THB 0.535 billion (£12 million) is payable 12 months after 
completion. The acquired assets are comprised of:

Acquired assets:

Net worth (including acquisition of distribution rights)
Value of in force acquired

Transaction consideration

 £m

386
26

412

The purchase consideration paid was equivalent to the fair value of the acquired assets and liabilities assumed. No goodwill has been 
recognised. 

b  Acquisition of Reassure America Life Insurance Company in 2012
On 4 September 2012, the Group through its indirect wholly-owned subsidiary, Jackson completed the acquisition of 100 per cent issued 
share capital of SRLC America Holding Corp. and its primary operating subsidiary, Reassure America Life Insurance Company (REALIC). 
REALIC is a US-based insurance company whose business model was to acquire, through purchase or reinsurance, closed blocks of 
insurance business, primarily life assurance risks. REALIC did not and does not write new business. 

The gain of £453 million reflects the fair value of the acquired business as determined by applying the same methodology as applied 
for Jackson’s non-variable annuity business. A risk discount rate of 4.3 per cent at the date of acquisition on 4 September 2012 was used.

c  Agreement to sell Japan life business 
On 16 July 2013, the Group reached an agreement to sell, subject to regulatory approval, the life insurance business in Japan, PCA 
Life Insurance Company Limited, which was closed to new business in 2010, to SBI Holdings Inc. for US$85 million (£51 million at 
31 December 2013 closing exchange rate) with related expenses of £3 million. Consistent with the ‘held for sale’ classification of the 
business for IFRS reporting, the EEV carrying value has been set to £48 million at 31 December 2013. For 2013 the result for the year, 
together with the adjustment to the carrying value have given rise to an aggregate loss of £(35) million which has been included in 
non-operating profit. Consistent with this treatment, the presentation of the comparative results has been adjusted retrospectively 
from those previously published. 

5  Short-term fluctuations in investment returns

Short-term fluctuations in investment returns, net of the related change in the time value of cost of options and guarantees, arise as follows:

(i)  Group Summary

Insurance operations:

Asia* note (ii)
US note (iii)
UK note (iv)

Other operations:
Other* note (v)
Economic hedge value movement note (vi)

Total*

2013  £m

2012  £m

(405)
(422)
35
(792)

(27)
– 

(819)

362
(254)
315
423

119
(32)

510

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of revised IAS 19 and for the reclassification of the 

results attributable to the held for sale Japan life business – see note 18.

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results304

5  Short-term fluctuations in investment returns continued

(ii)  Asia operations 
For 2013, the negative short-term fluctuations in investment returns of £(405) million principally arise in Hong Kong of £(223) million and 
in Singapore of £(96) million, due to unrealised value reductions on bonds, arising from the increase in long-term interest rates, and in 
Indonesia of £(52) million for a decrease in future expected fee income for unit-linked business, driven by falls in equity markets.

For 2012, the positive short-term fluctuations in investment returns of £362 million in Asia operations were driven by unrealised gains 

on bonds and higher equity markets which principally arose in Hong Kong of £139 million mainly relating to positive returns on bonds 
backing participating business, Singapore of £114 million primarily relating to increasing future expected fee income for unit-linked 
business and unrealised gains on bonds, Taiwan of £56 million for unrealised gains on bonds and CDOs and India of £30 million.

(iii)  US operations
The short-term fluctuations in investment returns for US operations comprise the following items:

Investment return related experience on fixed income securities note (a)
Investment return related impact due to changed expectation of profits on in-force variable annuity 

business in future periods based on current period separate account return, net of related 
hedging activity note (b)

Other items including actual less long-term return on equity based investments note (c)

Total US operations

2013  £m

2012  £m

21

(99)

(580)
137

(422)

(183)
28

(254)

Notes 
(a) 

(b) 

The credit (charge) relating to fixed income securities comprises the following elements: (1) the excess of actual realised gains (losses) over the amortisation 
of interest related realised gains and losses recorded in the profit and loss account; (2) credit loss experience (versus the longer-term assumption); and (3) the 
impact of de-risking activities within the portfolio.
This item reflects the net impact of variances in projected future fees and future benefit costs arising from the effect of market fluctuations on the growth in 
separate account asset values in the current reporting period and related hedging activity arising from realised and unrealised gains and losses on equity 
related hedges and interest rate options. 

(c)   Other items of £137 million in 2013 primarily reflects a beneficial impact of the excess of actual over assumed return from investments in limited partnerships.

(iv)  UK insurance operations
The short-term fluctuations in investment returns for UK insurance operations arise from the following types of business:

Shareholder-backed annuity note (a)
With-profits, unit-linked and other note (b)

Total UK insurance operations

2013  £m

2012  £m

(72)
107

35

(3)
318

315

Notes 
(a) 

(b) 

Short-term fluctuations in investment returns for shareholder-backed annuity business comprise: (1) gains/losses on surplus assets compared to the expected 
long-term rate of return reflecting reductions/increases in corporate bond and gilt yields; (2) the difference between actual and expected default experience; 
and (3) the effect of mismatching for assets and liabilities of different durations and other short-term fluctuations in investment returns. 
The short-term fluctuations in investment returns for with-profits, unit-linked and other business primarily arise from the excess of actual over expected 
returns for with-profits business. The total return on the fund (including unallocated surplus) in 2013 was 8 per cent compared to an assumed rate of return of 
6 per cent (2012: 10 per cent total return compared to assumed rate of 5 per cent). In addition, the amount for 2013 includes the effect of a partial hedge of future 
shareholder transfers expected to emerge from the UK’s with-profits sub-fund taken out during the year. This hedge reduces the risks arising from equity 
market declines.

(v)  Other items
Short-term fluctuations in investment returns of other operations were negative £(27) million (2012: positive £119 million) representing 
principally unrealised value movements on investments and foreign exchange items. 

(vi)   Economic hedge value movements
This item represents the cost of short-dated hedge contracts taken out in the first half of 2012 to provide downside protection against 
severe equity market falls through a period of particular uncertainty with respect to the Eurozone. The hedge contracts were terminated 
in the second half of 2012. 

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued305

6  Effect of changes in economic assumptions

The effects of changes in economic assumptions for in-force business, net of the related change in the time value of cost of options and 
guarantees, included within profit before tax (including actual investment returns) arise as follows:

(i)  Group summary

Asia operations* note (ii)
US operations note (iii)
UK insurance operations note (iv)

Total*

2013  £m

2012  £m

283
372
166

821

(135)
85
48

(2)

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the reclassification of the result attributable to the held for sale 

Japan life business – see note 18.

(ii)  Asia operations 
The effect of changes in economic assumptions for Asia operations in 2013 of £283 million primarily reflects the overall impact of the 
increase in long-term interest rates in the year, principally arising in Hong Kong of £361 million, Singapore of £107 million and Taiwan 
of £99 million mainly due to the increase in fund earned rates for participating business. There are partial offsets arising in Indonesia of 
£(237) million and in Malaysia of £(77) million, mainly reflecting the negative impact of calculating health and protection future profits at 
a higher discount rate.

The charge of £(135) million in 2012 for the effect of changes in economic assumptions principally arose in Hong Kong of 

£(320) million, primarily reflecting the effect on projected cash flows of de-risking the asset portfolio and the reduction in fund earned 
rates on participating business, driven by the very low interest rate environment, and in Vietnam of £(47) million, following the fall in bond 
yields. There were partial offsets totalling £232 million, principally arising in Malaysia and Indonesia, mainly reflecting the positive impact 
of calculating projected health and protection profits at a lower rate, driven by the decrease in risk discount rates.

(iii)  US operations
The effect of changes in economic assumptions for US operations reflects the following:

Effect of changes in 10-year treasury rates and beta:

Fixed annuity and other general account business note (a)
Variable annuity business note (b)

Decrease in additional allowance for credit risk note (c)

Total US operations note (d) 

2013  £m

2012  £m

(375)
587
160

372

20
(83)
148

85

Notes 
(a) 

For fixed annuity and other general account business the charge of £(375) million in 2013 principally arises from the effect of a higher discount rate on the 
opening value of the in-force book, driven by the 130 basis points increase in the risk-free rate. The projected cash flows for this business principally reflect 
projected spread, with secondary effects on the cash flows also resulting from changes to assumed future yields and resulting policyholder behaviour. The 
credit of £20 million in 2012 reflected a 10 basis point decrease in the risk-free rate, partially offset by the effect for the acquired REALIC book (reflecting a 
20 basis point increase in the risk-free rate from the 4 September acquisition date to 31 December 2012).

(b)   For variable annuity business, the credit of £587 million principally reflects an increase in projected fee income and a decrease in projected benefit costs, arising 
from the increase in the rate of assumed future return on the underlying separate account assets, driven by the 130 basis points increase in the risk-free rate. 
There is a partial offset arising from the increase in the discount rate applied to those cash flows. The charge of £(83) million in 2012 reflected a decrease in the 
risk-free rate of 10 basis points.
For 2013 the £160 million (2012: £148 million) effect of the decrease in the additional allowance for credit risk within the risk discount rate reflected the reduction 
in credit spreads and represented a 50 basis points decrease for spread business and a 10 basis points decrease for variable annuity business, representing the 
proportion of business invested in the general account (as described in note 15(b)(iii)).

(c) 

(d)  The total effect of changes in economic assumptions for US operations of a credit of £372 million for 2013 includes a pre-tax charge of £(20) million for the effect 

of the change in required capital from 235 per cent to 250 per cent of risk-based capital (see note 15(b)(ii)).

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results306

6  Effect of changes in economic assumptions continued

(iv)  UK insurance operations
The effect of changes in economic assumptions of a credit of £166 million for UK insurance operations for 2013 comprises the following:

Effect of changes in expected long-term rates of return, risk discount rates and other changes:

Shareholder-backed annuity business note (a)
With-profits and other business note (b)

Tax regime note (c)

Total UK insurance operations

2013  £m

2012  £m

(70)
236
–

166

140
(46)
(46)

48

Notes
(a) 

(b) 

(c) 

For shareholder-backed annuity business the overall effect of changes in expected long-term rates of return and risk discount rates reflect the combined effects 
of the changes in economic assumptions, which incorporate a default allowance for both best estimate defaults and in respect of the additional credit risk 
provisions (as shown in note 16(iii)). 
For with-profits and other business the total credit in 2013 of £236 million (2012: charge of £(46) million) includes the net effect of the changes in fund earned 
rates and risk discount rate (as shown in note 16(iii)), driven by the 120 basis points increase (2012: a reduction of 20 basis points) in the 15-year government 
bond rate.
In 2012, the effect of the change in tax regime of £(46) million reflected the change in pattern of taxable profits for shareholder-backed annuity business arising 
from the acceleration of tax payments due to the altered timing of relief on regulatory basis provisions.

7  Net core structural borrowings of shareholder-financed operations

Holding company* cash and short-term 

investments

Core structural borrowings – central funds†

Holding company net borrowings
Core structural borrowings – Prudential Capital
Core structural borrowings – Jackson 

Net core structural borrowings of 

shareholder-financed operations

31 Dec 2013  £m

Mark to 
market 
value 
adjustment

–
392

392
–
38

430

IFRS
basis

(2,230)
4,211

1,981
275
150

2,406

EEV
basis at 
market 
value

(2,230)
4,603

2,373
275
188

IFRS
basis

(1,380)
3,126

1,746
275
153

2,836

2,174

31 Dec 2012  £m

Mark to 
market 
value 
adjustment

–
536

536
–
43

579

EEV
basis at 
market 
value

(1,380)
3,662

2,282
275
196

2,753

*  Including central finance subsidiaries.
† In January 2013, the Company issued US$700 million (£423 million at 31 December 2013 closing exchange rate) perpetual subordinated capital securities. In addition 

the Company issued £700 million subordinated notes in December 2013.

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued307

8  Analysis of movement in free surplus 

Free surplus is the excess of the regulatory basis net assets for EEV reporting purposes (net worth) over the capital required to support 
the covered business. Where appropriate, adjustments are made to the net worth so that backing assets are included at fair value rather 
than cost so as to comply with the EEV Principles. 

Long-term business and asset management operations note (i)

Underlying movement:

Investment in new business notes (ii), (viii)
Business in force:

Expected in-force cash flows (including expected return on net assets)
 Effects of changes in operating assumptions, operating experience  

variances and other operating items

Effect of acquisition of REALIC
Increase in EEV assumed level of required capital note 12
(Loss) profit attaching to held for sale Japan life business
Other non-operating items note (iv)

Net cash flows to parent company note (v)
Bancassurance agreement and purchase of Thanachart Life notes 4 ,12
Exchange movements, timing differences and other items note (vi)

Net movement in free surplus
Balance at 1 January 2013 note (viii)

Balance at 31 December 2013 note (viii)

Representing:

Asia operations
US operations
UK operations

Balance at 1 January 2013/1 January 2012 representing:

Asia operations
US operations
UK operations

2013  £m

2012*  £m

Asset
 management 
and UK general
 insurance
 commission
note (iii)

 Long-term
 business 
note 12

Free surplus 
of long-term
 business, asset
 management
 and UK 
general
 insurance
 commission

Free surplus 
of long-term
 business, asset
 management
 and UK 
general
 insurance
 commission

(637)

2,150

478

1,991
– 
(58)
(40)
(739)

1,154
(1,069)
365
(187)

263
2,957

3,220

1,185
956
1,079

3,220

974
1,211
772

2,957

–

471

– 

471
– 
– 
– 
17

488
(272)
– 
(165)

51
732

783

194
118
471

783

207
108
417

732

(637)

(618)

2,621

2,405

478

2,462
– 
(58)
(40)
(722)

1,642
(1,341)
365
(352)

314
3,689

4,003

1,379
1,074
1,550

4,003

1,181
1,319
1,189

3,689

293

2,080
(169)
 – 
31
(62)

1,880
(1,200)
 – 
(412)

268
3,421

3,689

1,181
1,319
1,189

3,689

1,278
1,333
810

3,421

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of the revised IAS 19 and for the reclassification 

of the result attributable to the Japan life business – see note 18.

Notes
(i) 
(ii) 
(iii)  For the purposes of this analysis, free surplus for asset management operations and the UK general insurance commission is taken to be IFRS basis 

All figures are shown post-tax.
Free surplus invested in new business represents amounts set aside for required capital and acquisition costs.

shareholders’ equity.

(iv)  Changes in non-operating items principally represent short-term fluctuations in investment returns and the effect of changes in economic assumptions for 

long-term business operations. 

(v)  Net cash flows to parent company for long-term business operations reflect the flows as included in the holding company cash flow at transaction rates.

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results 
 
 
308

8  Analysis of movement in free surplus continued

(vi)  

 Exchange movements, timing differences and other items represent:

Exchange movements note 12
Mark to market value movements on Jackson assets backing surplus and required capital note 9
Shareholders’ share of actuarial and other gains and losses on defined benefit pension schemes note 9
Other note (vii)

2013  £m 

Asset 
management 
and UK 
general 
insurance 
commission

(28)
– 
(18)
(119)

(165)

Long-term 
business

(164)
(97)
(22)
96

(187)

Total

(192)
(97)
(40)
(23)

(352)

(vii)  Other primarily reflects the effect of intra-group loans, contingent loan funding, as shown in note 12(i), timing differences and other non-cash items. 
(viii)  The free surplus balance at 31 December 2013 includes £392 million (2012: £177 million) representing unamortised amounts advanced to bancassurance 

partners for securing exclusive distribution rights. The annual amortisation charge is recorded within ‘investment in new business’ each year at a rate that 
is determined by reference to the actual sales levels achieved. 

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued309

2013  £m

2012*  £m

Long-term business operations

Asia 
operations
note (i)

US 
operations

UK 
insurance 
operations

Total
long-term 
business 
operations

Other 
operations
note (i)

Group
total

Group
total

1,460
927

2,387
– 
(2)

1,086
1,135

2,221
– 
(1)

297
736

1,033
– 
(16)

2,385
(157)

2,220
(46)

2,228

2,174

1,017
166

1,183

2,843
2,798

5,641
– 
(19)

5,622
(37)

5,585

(494)
69

(695)
12

(198)
(34)

(1,387)
47

– 
– 

– 
574
(616)

(42)
121

79

11
23

2,843
2,798

5,641
574
(635)

5,580
84

5,664

2,452
1,982

4,434
479
(600)

4,313
644

4,957

(1,376)
70

(1,139)
(49)

1,803

1,491

951

4,245

113

4,358

3,769

(974)
(433)
40
–

–
–

412
(5)
–
–

(175)
(300)
– 
 – 

– 
(339)
– 
 – 

(1,149)
(1,072)
40
 – 

72
1,072
(40)
(781)

(1,077)
– 
– 
(781)

(469)
–
–
(655)

 – 
 – 

 – 
15
 – 
 – 

(22)
 – 

 – 
(20)
 – 
 – 

(22)
 – 

 412 
(10)
 – 
 – 

–

(97)

– 

(97)

843
9,462

10,305

934
6,032

6,966

570
6,772

2,347
22,266

7,342

24,613

(31)
98

(412)
10
(41)
 6 

– 

66
177

243

(53)
98

– 
– 
(41)
 6 

(97)

44
42

–
–
23
 17 

35

2,413
22,443

2,806
19,637

24,856

22,443

2,564
7,741

10,305

3,446
3,520

6,966

2,976
4,366

8,986
15,627

9,650
664
(421) 15,206

10,359
12,084

7,342

24,613

243

24,856

22,443

9  Reconciliation of movement in shareholders’ equity

Pre-tax operating profit (based on longer-term investment 

returns)

Long-term business:
New business note 2
Business in force note 3

Asset management
Other results

Pre-tax operating profit based on longer-term investment 

returns

Total non-operating profit

Profit before tax (including actual investment returns)
Tax (charge) credit attributable to shareholders’ profit note 10:

Tax on operating profit
Tax on non-operating profit

Profit for the year

Other movements (post-tax)
Exchange movements on foreign operations and net 

investment hedges

Intra-group dividends (including statutory transfers) note (ii)
Investment in operations note (iii)
External dividends
Shareholders’ share of actuarial and other gains and losses on 

defined benefit pension schemes note (v)

Reserve movements in respect of share-based payments
Bancassurance agreement and purchase of  

Thanachart Life notes (vi) and 4

Other transfers
Treasury shares movements
New share capital subscribed
Mark to market value movements on Jackson assets backing 

surplus and required capital

Net increase in shareholders’ equity
Shareholders’ equity at 1 January 2013 note (i)

Shareholders’ equity at 31 December 2013 note (i) 

Representing: 

Statutory IFRS basis shareholders’ equity
Additional retained profit (loss) on an EEV basis note (iv)

EEV basis shareholders’ equity

Balance at 1 January 2013/1 January 2012
Representing: 

Statutory IFRS basis shareholders’ equity
Additional retained profit (loss) on an EEV basis note (iv)

EEV basis shareholders’ equity

2,290
7,172

9,462

4,343
1,689

6,032

3,008
3,764

9,641
12,625

10,359
718
(541) 12,084

8,564
11,073

6,772

22,266

177

22,443

19,637

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of IFRS 11 and revised IAS 19 and for the 

reclassification of the result attributable to the held for sale Japan life business – see note 18.

Notes 
(i) 
(ii) 

(iii) 

For the purposes of the table above, goodwill related to Asia long-term operations is included in other operations.
Intra-group dividends (including statutory transfers) represent dividends that have been declared in the year and amounts accrued in respect of statutory 
transfers. The amounts included in note 8 for these items are as per the holding company cash flow at transaction rates. The difference primarily relates to 
intra-group loans, timing differences arising on statutory transfers, and other non-cash items. 
Investment in operations reflects increases in share capital.

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results310

9  Reconciliation of movement in shareholders’ equity continued

(iv)  The additional retained loss on an EEV basis for Other operations primarily represents the mark to market value adjustment for holding company net 

borrowings of a charge of £(392) million (2012: charge of £(536) million), as shown in note 7.
The (charge) credit for the shareholders’ share of actuarial and other gains and losses on defined benefit schemes comprises:

(v) 

IFRS basis
Additional shareholders’ interest note 15(c)(vi)

EEV basis total

2013  £m

2012*  £m

(48)
(5)

(53)

34
10

44

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of revised IAS 19 – see note 18.

(vi)  The £412 million transfer from Other operations to Asia operations represents the funding of Asia operations to purchase the bancassurance agreement and 

Thanachart Life (as shown in note 4).

10  Tax attributable to shareholders’ profit 

The tax charge comprises:

Tax charge on operating profit based on longer-term investment returns:
Long-term business:*
Asia operations
US operations
UK insurance operations

Other operations†
Total tax charge on operating profit based on longer-term investment returns†
Tax (credit) charge on non-operating profit†
Tax charge on profit attributable to shareholders (including tax on actual investment returns)†

2013  £m

2012  £m

494
695
198

1,387
(11)

1,376
(70)

1,306

420
513
168

1,101
38

1,139
49

1,188

*  The tax charge on operating profit for long-term business includes tax on Solvency II and restructuring costs.
† The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of IFRS 11 and revised IAS 19 – see note 18.

11  Earnings per share (EPS)

Pre-tax profit
Tax 

Post-tax profit

EPS (pence)

Average number of shares (millions)

2013  £m

2012*  £m

Operating

Total

Operating

5,580
(1,376)

 4,204 

165.0p

2,548

5,664
(1,306)

 4,358 

171.0p

2,548

4,313
(1,139)

3,174

124.9p

2,541

Total

4,957
(1,188)

3,769

148.3p

2,541

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of IFRS 11, revised IAS 19 and for the 

reclassification of the result attributable to the held for sale Japan life business – see note 18.

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued311

12  Reconciliation of post-tax movements in net worth and value of in-force for long-term business

Group
Shareholders’ equity at 1 January 2013
New business contribution notes (ii), (iii)
Existing business – transfer to net worth
Expected return on existing business
Changes in operating assumptions and experience variances*
Increase in EEV assumed level of required capital note (vi)
Loss attaching to held for sale Japan life business
Other non-operating items

Post-tax profit from long-term business
Exchange movements on foreign operations and net investment hedges
Bancassurance agreement and purchase of Thanachart Life notes 4 and (v)
Intra-group dividends (including statutory transfers) and investment in operations note (i)
Other movements

2013  £m

Free 
surplus
note 8

Required 
capital

Total net
 worth

Total
long-term
business
operations

Value of
in-force
business
note (iv)

2,957
(637)
2,017
133
478
(58)
(40)
(739)

1,154
(164)
365
(963)
(129)

3,898
461
(347)
90
(7)
58
– 
(103)

152
(117)
21
– 
– 

6,855
(176)
1,670
223
471
– 
(40)
(842)

1,306
(281)
386
(963)
(129)

15,411
2,258
(1,670)
1,277
182
(13)
5
900

2,939
(868)
26
(69)
– 

22,266
2,082
– 
1,500
653
(13)
(35)
58

4,245
(1,149)
412
(1,032)
(129)

Shareholders’ equity at 31 December 2013 note(viii)

3,220

3,954

7,174

17,439

24,613

Representing:
Asia operations
Shareholders’ equity at 1 January 2013
New business contribution note (iii)
Existing business – transfer to net worth
Expected return on existing business
Changes in operating assumptions and experience variances*
Loss attaching to held for sale Japan life business note 4
Other non-operating items

Post-tax profit from long-term business
Exchange movements on foreign operations and net investment hedges
Bancassurance agreement and purchase of Thanachart Life notes 4 and (v)
Intra-group dividends (including statutory transfers) and investment in operations
Other movements

974
(310)
713
74
32
(40)
(70)

399
(155)
365
(393)
(5)

970
107
29
(1)
(9)
– 
(56)

70
(84)
21
– 
– 

1,944
(203)
742
73
23
(40)
(126)

469
(239)
386
(393)
(5)

7,518
1,342
(742)
595
61
5
73

1,334
(735)
26
– 
– 

9,462
1,139
– 
668
84
(35)
(53)

1,803
(974)
412
(393)
(5)

Shareholders’ equity at 31 December 2013 note (viii)

1,185

977

2,162

8,143

10,305

US operations
Shareholders’ equity at 1 January 2013
New business contribution note (iii)
Existing business – transfer to net worth
Expected return on existing business
Changes in operating assumptions and experience variances*
Increase in EEV assumed level of required capital note (vi)
Other non-operating items

Post-tax profit from long-term business
Exchange movements on foreign operations and net investment hedges
Intra-group dividends (including statutory transfers) 
Other movements

Shareholders’ equity at 31 December 2013

UK insurance operations
Shareholders’ equity at 1 January 2013
New business contribution note (iii)
Existing business – transfer to net worth
Expected return on existing business
Changes in operating assumptions and experience variances*
Other non-operating items

Post-tax profit from long-term business
Intra-group dividends (including statutory transfers) note (i)
Other movements

Shareholders’ equity at 31 December 2013 note (viii)

1,211
(298)
796
41
292
(58)
(637)

136
(9)
(300)
(82)

1,600
288
(296)
53
21
58
(84)

40
(33)
– 
– 

2,811
(10)
500
94
313
– 
(721)

176
(42)
(300)
(82)

3,221
716
(500)
301
111
(13)
700

1,315
(133)
– 
– 

6,032
706
– 
395
424
(13)
(21)

1,491
(175)
(300)
(82)

956

1,607

2,563

4,403

6,966

772
(29)
508
18
154
(32)

619
(270)
(42)

1,328
66
(80)
38
(19)
37

42
– 
– 

2,100
37
428
56
135
5

661
(270)
(42)

4,672
200
(428)
381
10
127

290
(69)
– 

6,772
237
– 
437
145
132

951
(339)
(42)

1,079

1,370

2,449

4,893

7,342

*  Changes in operating assumptions and experience variances as reported above include development, Solvency II and restructuring costs.

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results312

12  Reconciliation of post-tax movements in net worth and value of in-force for long-term business continued

Notes 
 (i) 

(ii) 

The amounts shown in respect of free surplus and the value of in-force business for UK insurance operations for intra-group dividends (including statutory 
transfers) include contingent loan funding. Contingent loan funding represents amounts whose repayment to the lender is contingent upon future surpluses 
emerging from certain contracts specified under the arrangement. If insufficient surplus emerges on those contracts, there is no recourse to other assets of the 
Group and the liability is not payable to the degree of shortfall.
The movements arising from new business contribution are as follows:

Free surplus invested in new business
Increase in required capital

Reduction in total net worth
Increase in the value associated with new business

Total post-tax new business contribution

(iii)  Free surplus invested in new business is as follows:

2013  £m

2012  £m

(637)
461

(176)
2,258

2,082

(618)
454

(164)
1,955

1,791

2013  £m

2012  £m

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Pre-tax new business contribution note 2
Tax

Post-tax new business contribution

Free surplus invested in new business

Post-tax new business contribution per 
£1 million free surplus invested

1,460
(321)

1,139

(310)

1,086
(380)

706

(298)

297
(60)

237

(29)

2,843
(761)

2,082

(637)

1,266
(284)

982

(292)

873
(305)

568

(281)

3.7

2.4

8.2

3.3

3.4

2.0

313
(72)

241

(45)

5.4

2,452
(661)

1,791

(618)

2.9

(iv)  The value of in-force business includes the value of future margins from current in-force business less the cost of holding required capital and represents: 

2013  £m

2012  £m

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Value of in-force business before 

deduction of cost of capital and time 
value of guarantees

Cost of capital
Cost of time value of guarantees note (vii)

Net value of in-force business

8,540
(347)
(50)

8,143

4,769
(220)
(146)

4,403

5,135
(242)
– 

4,893

18,444
(809)
(196)

17,439

7,903
(352)
(33)

7,518

3,992
(121)
(650)

3,221

4,916
(244)
– 

4,672

16,811
(717)
(683)

15,411

(v) 

The free surplus increase of £365 million in respect of the transaction with Thanachart Bank includes the purchase cost of the partnership agreement to enable 
future new sales through the bancasurrance channel. As new business is written, the carrying value of this purchase cost is amortised against the new 
business contribution line of this reconciliation.

(vi)  The increase in required capital in US operations of £58 million reflects the effect of the change from 235 per cent to 250 per cent of risk-based capital.
(vii)  The decrease in the cost of time value of guarantees for US operations from £(650) million at 2012 to £(146) million at 2013 primarily relates to variable annuity 

business, mainly arising from the increase in the expected long-term separate account rate of return of 1.3 per cent driven by the increase in the US 10-year 
treasury bond rate and strong equity performance, partly offset by the impact from new business written in the year.

(viii)   Effects of domestication of Hong Kong branch in 2014

The analysis of shareholders’ equity at 31 December 2013 does not incorporate the impact of the domestication of the Hong Kong branch which took effect on 
1 January 2014. In order to align the corporate structure of the branch business in Hong Kong more closely with Prudential’s other Asia operations, the Board of 
PAC initiated a proposal to transfer the branch business to two Hong Kong-incorporated companies – Prudential Hong Kong Limited and Prudential General 
Insurance Hong Kong Limited – with one providing life insurance and the other providing general insurance. 

Following consultation with policyholders of PAC and court approval, the assets and liabilities of the Hong Kong branch business of PAC transferred to 
separate subsidiaries on 1 January 2014. As a consequence of this restructuring, adjustments in respect of required capital, and the cost of that capital, will be 
necessary. This arises from the transfer of capital that was previously held within the UK business in respect of the Hong Kong branch operations and 
additional capital requirements that arise from the newly established subsidiaries. These will be reflected in the movements in net worth and value of in-force 
business reported in 2014 as adjustments to opening balances as follows:

£m

Adjustment to shareholders’ equity at 1 January 2014

Free surplus

Required 
capital

Total 
net worth

Asia operations 
UK insurance operations

Net impact on Group total

(104)
69

(35)

104
(69)

35

–
–

–

Value of 
in-force 
business 

Total 
long-term 
business 
operations

(40)
29

(11)

(40)
29

(11)

The adjustments for UK insurance operations reflect the transfer of required capital, and attaching cost of capital, for amounts previously set aside whilst the 
Hong Kong business was a branch of Prudential Assurance Company, to the Asia operations segment. The adjustments for Asia operations reflect this transfer 
and the effects of additional capital requirements of the Hong Kong regulator under the arrangements for the newly domesticated business. The net effect 
reflects the higher required capital levels attributable to the stand-alone Hong Kong shareholder-backed long-term insurance business.

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued 
 
 
 
313

13  Expected transfer of value of in-force business to free surplus

The discounted value of in-force business and required capital can be reconciled to the 2013 and 2012 totals in the tables below for the 
emergence of free surplus as follows:

Required capital note 12
Value of in-force (VIF) note 12
Add back: deduction for cost of time value of guarantees note 12
Expected cash flow from sale of Japan life business
Other items note

Total

2013  £m

2012  £m

3,954
17,439
196
(25)
(1,157)

20,407

3,898
15,411
683
– 
(1,401)

18,591

Note
‘Other items’ represent amounts incorporated into VIF where there is no definitive timeframe for when the payments will be made or receipts received. In particular, 
other items includes the deduction of the value of the shareholders’ interest in the estate, the value of which is derived by increasing final bonus rates so as to exhaust 
the estate over the lifetime of the in-force with-profits business. This is an assumption to give an appropriate valuation. To be conservative, this item is excluded from 
the expected free surplus generation profile below. 

Cash flows are projected on a deterministic basis and are discounted at the appropriate risk discount rate. The modelled cash flows 
use the same methodology underpinning the Group’s embedded value reporting and so are subject to the same assumptions 
and sensitivities.

The table below shows how the VIF generated by the in-force business and the associated required capital is modelled as emerging 
into free surplus over future years.

Asia operations*
US operations
UK insurance operations

Total

Expected period of conversion of future post-tax distributable earnings and required capital flows to 
free surplus

2013  £m

2013 total as 
shown above

9,021
6,234
5,152

20,407

100%

1-5 years

6 -10 years

11-15 years

16 -20 years

21-40 years

40+ years

3,168
3,326
1,915

8,409

41%

1,883
1,845
1,326

5,054

25%

1,275
653
870

2,798

14%

855
271
536

1,662

8%

1,465
139
487

2,091

10%

375
– 
18

393

2%

*  Following its reclassification as held for sale, the Asia cash flows exclude any cash flows in respect of Japan.

Asia operations
US operations
UK insurance operations

Total

Expected period of conversion of future post tax distributable earnings and required capital flows to 
free surplus

2012  £m

2012 total as 
shown above

8,410
5,439
4,742

18,591

100%

1-5 years

6 -10 years

11-15 years

16 -20 years

21-40 years

40+ years

2,987
2,723
1,890

7,600

41%

1,873
1,607
1,185

4,665

25%

1,181
698
756

2,635

14%

840
301
456

1,597

9%

1,297
110
445

1,852

10%

 232 
–
 10 

242

1%

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results314

14  Sensitivity of results to alternative assumptions

(a)  Sensitivity analysis – economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2013 (31 December 2012) and the pre-tax new business 
contribution after the effect of required capital for 2013 and 2012 to:

 — 1 per cent increase in the discount rates;
 — 1 per cent increase and decrease in interest rates, including all consequential changes (assumed investment returns for all asset 

classes, market values of fixed interest assets, risk discount rates);

 — 1 per cent rise in equity and property yields;
 — 10 per cent fall in market value of equity and property assets (embedded value only); 
 — The statutory minimum capital level (by contrast to EEV basis required capital), (for embedded value only);
 — 5 basis point increase in UK long-term expected defaults; and
 — 10 basis point increase in the liquidity premium for UK annuities.

In each sensitivity calculation, all other assumptions remain unchanged except where they are directly affected by the revised 
economic conditions.

New business contribution

2013  £m

2012  £m

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Asia
 operations

US
 operations

Pre-tax new business contribution note 2

1,460

1,086

297

2,843

1,266

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise
Long-term expected defaults – 5 bps increase
Liquidity premium – 10 bps increase

(187)
23
(61)
56
– 
– 

(52)
72
(107)
96
– 
– 

(36)
(1)
– 
13
(8)
16

(275)
94
(168)
165
(8)
16

(163)
33
(106)
48
– 
– 

873

(40)
104
(161)
97
– 
– 

UK
insurance 
operations

Total 
long-term 
business 
operations

313

2,452

(38)
6
(11)
13
(10)
20

(241)
143 
(278)
158
(10)
20

Embedded value of long-term business operations 

2013  £m

2012  £m

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Shareholders’ equity note 9

10,305

6,966

7,342

24,613

9,462

6,032

6,772

22,266

Discount rates – 1% increase
Interest rates – 1% increase
Interest rates – 1% decrease
Equity/property yields – 1% rise
Equity/property market values – 10% increase
Statutory minimum capital
Long-term expected defaults – 5 bps increase
Liquidity premium – 10 bps increase

 (992)
 (297)
200 
370 
 (183)
109 
– 
– 

 (266)
 (65)
 (12)
250 
 (90)
153 
– 
– 

 (529)
 (380)
443 
210 
 (238)
4 
 (114)
228 

 (1,787)
 (742)
631 
830 
 (511)
266 
 (114)
228 

 (879)
 (218)
85 
328 
 (159)
108 
– 
– 

 (209)
 (124)
49 
230 
 (69)
89 
– 
– 

 (482)
 (328)
399 
202 
 (309)
4 
 (112)
224 

 (1,570)
 (670)
533 
760 
 (537)
201 
 (112)
224 

The sensitivities shown above are for the impact of instantaneous changes on the embedded value of long-term business operations 
and include the combined effect on the value of in-force business and net assets at the balance sheet dates indicated. If the change in 
assumption shown in the sensitivities were to occur, then the effect shown above would be recorded within two components of the profit 
analysis for the following year. These are for the effect of economic assumption changes and, to the extent that asset value changes are 
included in the sensitivities, within short-term fluctuations in investment returns. In addition to the sensitivity effects shown above, the 
other components of the profit for the following year would be calculated by reference to the altered assumptions, for example new 
business contribution and unwind of discount, together with the effect of other changes such as altered corporate bond spreads. 
In addition for Jackson, the fair value movements on assets backing surplus and required capital which are taken directly to 
shareholders’ equity would also be affected by changes in interest rates.

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued 
315

(b) Sensitivity analysis – non-economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2013 and 31 December 2012 and the pre-tax new 
business contribution after the effect of required capital for 2013 and 2012 to:

 — 10 per cent proportionate decrease in maintenance expenses (a 10 per cent sensitivity on a base assumption of £10 per annum would 

represent an expense assumption of £9 per annum);

 — 10 per cent proportionate decrease in lapse rates (a 10 per cent sensitivity on a base assumption of 5 per cent would represent a lapse 

rate of 4.5 per cent per annum); and

 — 5 per cent proportionate decrease in base mortality and morbidity rates (ie increased longevity).

New business contribution 

2013  £m

2012  £m

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Asia
 operations

US
 operations

Pre-tax new business contribution note 2

1,460

1,086

297

2,843

1,266

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
UK annuities

29
109
75

75
– 

12
41
6

6
– 

4
8
(8)

3
(11)

45
158
73

84
(11)

32
95
76

76
 – 

873

13
26
5

5
 – 

UK
insurance 
operations

Total 
long-term 
business 
operations

313

2,452

4
7
(11)

3
(14)

49
128
70

84
(14)

Embedded value of long-term business operations 

2013  £m

2012  £m

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Asia
 operations

US
 operations

UK
insurance 
operations

Total 
long-term 
business 
operations

Shareholders’ equity note 9

10,305

6,966

7,342

24,613

9,462

6,032

6,772

22,266

Maintenance expenses – 10% decrease
Lapse rates – 10% decrease
Mortality and morbidity – 5% decrease
Change representing effect on:

Life business
UK annuities

126
352
377

377
– 

59
294
154

154
– 

58
79
(254)

20
(274)

243
725
277

551
(274)

137
333
387

387
 – 

50
225
178

178
 – 

56
66
(273)

13
(286)

243
624
292

578
(286)

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results 
 
 
 
 
 
316

15  Methodology and accounting presentation 

(a)  Covered business 
The EEV results for the Group are prepared for ‘covered business’, as defined by the EEV Principles. Covered business represents the 
Group’s long-term insurance business for which the value of new and in-force contracts is attributable to shareholders. The results for 
covered business, including the Group’s investments in joint venture insurance operations, are presented on a pre-tax basis, with tax 
reported separately. The EEV basis results for the Group’s covered business are then combined with the IFRS basis results of the Group’s 
other operations. Under the EEV Principles, the results for covered business incorporate the projected margins of attaching internal 
asset management.

The definition of long-term business operations is consistent with previous practice and comprises those contracts falling under the 
definition for regulatory purposes together with, for US operations, contracts that are in substance the same as guaranteed investment 
contracts (GICs) but do not fall within the technical definition. 

Covered business comprises the Group’s long-term business operations, with two exceptions:

 — The closed Scottish Amicable Insurance Fund (SAIF) which is excluded from covered business. SAIF is a ring-fenced sub-fund of the 
Prudential Assurance Company (PAC) long-term fund, established by a Court approved Scheme of Arrangement in October 1997. 
SAIF is closed to new business and the assets and liabilities of the fund are wholly attributable to the policyholders of the fund. 

 — The presentational treatment of the Group’s principal defined benefit pension scheme, the Prudential Staff Pension Scheme (PSPS). 

The partial recognition of the surplus for PSPS is recognised in ‘Other’ operations, as described in note 15(c)(vi).

 A small amount of UK group pensions business is also not modelled for EEV reporting purposes.

(b)  Methodology
(i)  Embedded value
Overview
The embedded value is the present value of the shareholders’ interest in the earnings distributable from assets allocated to covered 
business after sufficient allowance has been made for the aggregate risks in that business. The shareholders’ interest in the Group’s 
long-term business comprises:

 — Present value of future shareholder cash flows from in-force covered business (value of in-force business), less deductions for:

 – the cost of locked-in required capital;
 – the time value of cost of options and guarantees;

 — Locked-in required capital; and
 — Shareholders’ net worth in excess of required capital (free surplus).

The value of future new business is excluded from the embedded value.

Notwithstanding the basis of presentation of results (as explained in note 15(c)(iv)) no smoothing of market or account balance 

values, unrealised gains or investment return is applied in determining the embedded value or profit before tax. Separately, the analysis 
of profit is delineated between operating profit based on longer-term investment returns and other constituent items (as explained in 
note 15(c)(i)).

Valuation of in-force and new business
The embedded value results are prepared incorporating best estimate assumptions about all relevant factors including levels of future 
investment returns, expenses, persistency and mortality. These assumptions are used to project future cash flows. The present value of 
the future cash flows is then calculated using a discount rate which reflects both the time value of money and the non-diversifiable risks 
associated with the cash flows that are not otherwise allowed for.

Best estimate assumptions
Best estimate assumptions are used for the cash flow projections, where best estimate is defined as the mean of the distribution of future 
possible outcomes. The assumptions are reviewed actively and changes are made when evidence exists that material changes in future 
experience are reasonably certain.

Assumptions required in the calculation of the value of options and guarantees, for example relating to volatilities and correlations, or 
dynamic algorithms linking liabilities to assets, have been set equal to the best estimates and, wherever material and practical, reflect any 
dynamic relationships between the assumptions and the stochastic variables. 

Demographic assumptions
Persistency, mortality and morbidity assumptions are based on an analysis of recent experience but also reflect expected future 
experience. Where relevant, when calculating the time value of financial options and guarantees, policyholder withdrawal rates vary 
in line with the emerging investment conditions according to management’s expectations.

Expense assumptions
Expense levels, including those of service companies that support the Group’s long-term business operations, are based on internal 
expense analysis investigations and are appropriately allocated to acquisition of new business and renewal of in-force business. 
Exceptional expenses are identified and reported separately. For mature business, it is Prudential’s policy not to take credit for future 
cost reduction programmes until the savings have been delivered. For businesses which are currently sub-scale (China, Malaysia Takaful 
and Taiwan) and India (where the business model is being adapted in response to the regulatory changes introduced in recent years), 
expense overruns are permitted where these are expected to be short-lived.

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued317

For Asia operations, the expenses comprise costs borne directly and recharged costs from the Asia regional head office, that are 
attributable to covered business. The assumed future expenses for these operations also include projections of these future recharges. 
Development expenses are charged as incurred.

Corporate expenditure comprises:

 — Expenditure for Group head office, to the extent not allocated to the PAC with-profits funds, together with Solvency II implementation 

and restructuring costs, which are charged to the EEV basis results as incurred; and

 — Expenditure of the Asia regional head office that is not allocated to the covered business or asset management operations which is 
charged as incurred. These costs are primarily for corporate related activities and are included within corporate expenditure. 

Principal economic assumptions
The EEV basis results for the Group’s operations have been determined using economic assumptions where the long-term expected 
rates of return on investments and risk discount rates are set by reference to year end rates of return on government bonds.

Expected returns on equity and property asset classes and corporate bonds are derived by adding a risk premium, based on the 

Group’s long-term view, to the risk-free rate.

The total profit that emerges over the lifetime of an individual contract as calculated using the embedded value basis is the same as 
that calculated under the IFRS basis. Since the embedded value basis reflects discounted future cash flows, under this methodology the 
profit emergence is advanced, thus more closely aligning the timing of the recognition of profits with the efforts and risks of current 
management actions, particularly with regard to business sold during the year.

New business
In determining the EEV basis value of new business, premiums are included in projected cash flows on the same basis of distinguishing 
annual and single premium business as set out for statutory basis reporting. 

New business premiums reflect those premiums attaching to covered business, including premiums for contracts classified as 

investment products for IFRS basis reporting. New business premiums for regular premium products are shown on an annualised basis. 
Internal vesting business is classified as new business where the contracts include an open market option. 

The contribution from new business represents profits determined by applying operating assumptions as at the end of the year. 
For UK immediate annuity business and single premium Universal Life products in Asia, primarily Singapore, the new business 

contribution is determined by applying economic assumptions reflecting point of sale market conditions. This is consistent with how the 
business is priced as crediting rates are linked to yields on specific assets and the yield is locked-in when the assets are purchased at the 
point-of-sale of the policy. For other business within the Group, end of period economic assumptions are used.

New business profitability is a key metric for the Group’s management of the development of the business. In addition, new business 
margins are shown by reference to annual premium equivalents (APE) and the present value of new business premiums (PVNBP). These 
margins are calculated as the percentage of the value of new business profit to APE and PVNBP. APE is calculated as the aggregate of 
regular new business amounts and one-tenth of single new business amounts. PVNBP is calculated as equalling single premiums plus the 
present value of expected premiums of new regular premium business, allowing for lapses and other assumptions made in determining 
the EEV new business contribution.

Valuation movements on investments
With the exception of debt securities held by Jackson, investment gains and losses during the year (to the extent that changes in capital 
values do not directly match changes in liabilities) are included directly in the profit for the year and shareholders’ equity as they arise.
The results for any covered business conceptually reflect the aggregate of the IFRS results and the movements on the additional 
shareholders’ interest recognised on the EEV basis. Thus the start point for the calculation of the EEV results for Jackson, as for other 
businesses, reflects the market value movements recognised on the IFRS basis.

However, in determining the movements on the additional shareholders’ interest, the basis for calculating the Jackson EEV result 
acknowledges that, for debt securities backing liabilities, the aggregate EEV results reflect the fact that the value of in-force business 
instead incorporates the discounted value of future spread earnings. This value is not affected generally by short-term market 
movements on securities that broadly speaking, are held for the longer-term.

Fixed income securities backing the free surplus and required capital for Jackson are accounted for at fair value. However, consistent 

with the treatment applied under IFRS for Jackson securities classified as available-for-sale, movements in unrealised appreciation on 
these securities are accounted for in equity rather than in the income statement, as shown in the movement in shareholders’ equity.

Cost of capital
A charge is deducted from the embedded value for the cost of capital supporting the Group’s long-term business. This capital is referred 
to as required capital. The cost is the difference between the nominal value of the capital and the discounted value of the projected 
releases of this capital allowing for investment earnings (post- tax) on the capital.

The annual result is affected by the movement in this cost from year-to-year which comprises a charge against new business profit 

and generally a release in respect of the reduction in capital requirements for business in force as this runs off.

Where required capital is held within a with-profits long-term fund, the value placed on surplus assets in the fund is already 

discounted to reflect its release over time and no further adjustment is necessary in respect of required capital. 

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results318

15  Methodology and accounting presentation continued

Financial options and guarantees
Nature of financial options and guarantees in Prudential’s long-term business
Asia operations
Subject to local market circumstances and regulatory requirements, the guarantee features described below in respect of UK business 
broadly apply to similar types of participating contracts principally written in the PAC Hong Kong branch, Singapore and Malaysia. 
Participating products have both guaranteed and non-guaranteed elements.

There are also various non-participating long-term products with guarantees. The principal guarantees are those for whole of life 
contracts with floor levels of policyholder benefits that accrue at rates set at inception and do not vary subsequently with market conditions. 

US operations (Jackson)
The principal financial options and guarantees in Jackson are associated with the fixed annuity and variable annuity (VA) lines of business. 
Fixed annuities provide that, at Jackson’s discretion, it may reset the interest rate credited to policyholders’ accounts, subject to a 
guaranteed minimum. The guaranteed minimum return varies from 1.0 per cent to 5.5 per cent for 2013 and 2012, depending on the 
particular product, jurisdiction where issued, and date of issue. For 2013 and 2012, 86 per cent of the account values on fixed annuities 
are for policies with guarantees of 3 per cent or less. The average guarantee rate is 2.8 per cent for 2013 and 2012.

Fixed annuities also present a risk that policyholders will exercise their option to surrender their contracts in periods of rapidly rising 

interest rates, possibly requiring Jackson to liquidate assets at an inopportune time.

Jackson issues VA contracts where it contractually guarantees to the contract holder either: a) return of no less than total deposits 
made to the contract adjusted for any partial withdrawals; b) total deposits made to the contract adjusted for any partial withdrawals plus 
a minimum return; or c) the highest contract value on a specified anniversary date adjusted for any withdrawals following the specified 
contract anniversary. These guarantees include benefits that are payable at specified dates during the accumulation period (Guaranteed 
Minimum Withdrawal Benefit (GMWB)), as death benefits (Guaranteed Minimum Death Benefits (GMDB)) or as income benefits 
(Guaranteed Minimum Income Benefits (GMIB)). These guarantees generally protect the policyholder’s value in the event of poor equity 
market performance. Jackson hedges the GMDB and GMWB guarantees through the use of equity options and futures contracts, and 
fully reinsures the GMIB guarantees.

Jackson also issues fixed index annuities that enable policyholders to obtain a portion of an equity-linked return while providing a 
guaranteed minimum return. The guaranteed minimum returns would be of a similar nature to those described above for fixed annuities.

UK insurance operations
For covered business the only significant financial options and guarantees in the UK insurance operations arise in the with-profits fund.

With-profits products provide returns to policyholders through bonuses that are smoothed. There are two types of bonuses – annual 

and final. Annual bonuses are declared once a year and, once credited, are guaranteed in accordance with the terms of the particular 
product. Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration. The with-profits fund also held a 
provision on the Pillar I Peak 2 basis of £36 million at 31 December 2013 (31 December 2012: £47 million) to honour guarantees on a small 
number of guaranteed annuity option products.

The only material guaranteed surrender values relate to investments in the PruFund range of with-profits funds. For these products 

the policyholder can choose to pay an additional management charge. In return, at the selected guarantee date, the fund will be 
increased if necessary to a guaranteed minimum value (based on the initial investment adjusted for any prior withdrawals). The 
with-profits fund held a reserve of £36 million at 31 December 2013 (31 December 2012: £52 million) in respect of this guarantee.

The Group’s main exposure to guaranteed annuity options in the UK is through the non-covered business of SAIF. A provision on the 

Pillar I Peak 2 basis of £328 million was held in SAIF at 31 December 2013 (31 December 2012: £371 million) to honour the guarantees. 
As described in note 15(a) above, the assets and liabilities are wholly attributable to the policyholders of the fund. Therefore the 
movement in the provision has no direct impact on shareholders. 

Time value
The value of financial options and guarantees comprises two parts. One is given by a deterministic valuation on best estimate assumptions 
(the intrinsic value). The other part arises from the variability of economic outcomes in the future (the time value).

Where appropriate, a full stochastic valuation has been undertaken to determine the time value of the financial options and guarantees.
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations. 
Assumptions specific to the stochastic calculations reflect local market conditions and are based on a combination of actual market data, 
historic market data and an assessment of long-term economic conditions. Common principles have been adopted across the Group for 
the stochastic asset models, for example, separate modelling of individual asset classes but with an allowance for correlation between 
the various asset classes. Details of the key characteristics of each model are given in notes 16(iv),(v) and (vi).

In deriving the time value of financial options and guarantees, management actions in response to emerging investment and fund 
solvency conditions have been modelled. Management actions encompass, but are not confined to investment allocation decisions, 
levels of reversionary and terminal bonuses and credited rates. Bonus rates are projected from current levels and varied in accordance 
with assumed management actions applying in the emerging investment and fund solvency conditions.

In all instances, the modelled actions are in accordance with approved local practice and therefore reflect the options actually 
available to management. For the PAC with-profits fund, the actions assumed are consistent with those set out in the Principles and 
Practices of Financial Management which explains how regular and final bonus rates within the discretionary framework are determined, 
subject to the general legislative requirements applicable.

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued319

(ii)  Level of required capital
In adopting the EEV Principles, Prudential has based required capital on its internal targets subject to it being at least the local statutory 
minimum requirements. For with-profits business written in a segregated life fund, as is the case in Asia and the UK, the capital 
available in the fund is sufficient to meet the required capital requirements. For shareholder-backed business the following capital 
requirements apply:

 — Asia operations: the level of required capital has been set to an amount at least equal to the higher of local statutory requirements and 

the internal target;

 — US operations: the level of required capital has been set at 250 per cent (2012: 235 per cent) of the risk-based capital required by the 

National Association of Insurance Commissioners (NAIC) at the Company Action Level (CAL); and

 — UK insurance operations: the capital requirements are set to an amount at least equal to the higher of Pillar I and Pillar II requirements 

for shareholder-backed business of UK insurance operations as a whole.

(iii)  Allowance for risk and risk discount rates
Overview
Under the EEV Principles, discount rates used to determine the present value of future cash flows are set by reference to risk-free rates 
plus a risk margin. The risk margin should reflect any non-diversifiable risk associated with the emergence of distributable earnings that 
is not allowed for elsewhere in the valuation. Prudential has selected a granular approach to better reflect differences in market risk 
inherent in each product group. The risk discount rate so derived does not reflect an overall Group market beta but instead reflects the 
expected volatility associated with the cash flows for each product category in the embedded value model.

Since financial options and guarantees are explicitly valued under the EEV methodology, discount rates under EEV are set excluding 

the effect of these product features.

The risk margin represents the aggregate of the allowance for market risk, additional allowance for credit risk where appropriate, 

and allowance for non-diversifiable non-market risk. No allowance is required for non-market risks where these are assumed to be 
fully diversifiable. 

Market risk allowance
The allowance for market risk represents the beta multiplied by an equity risk premium. Except for UK shareholder-backed annuity 
business (as explained below) such an approach has been used for all of the Group’s businesses. 

The beta of a portfolio or product measures its relative market risk. The risk discount rates reflect the market risk inherent in each 
product group and hence the volatility of product cash flows. These are determined by considering how the profits from each product 
are affected by changes in expected returns on various asset classes. By converting this into a relative rate of return it is possible to derive 
a product specific beta.

Product level betas reflect the most recent product mix to produce appropriate betas and risk discount rates for each major 

product grouping.

Additional credit risk allowance
The Group’s methodology is to allow appropriately for credit risk. The allowance for total credit risk is to cover:

 — Expected long-term defaults;
 — Credit risk premium (to reflect the volatility in downgrade and default levels); and
 — Short-term downgrades and defaults.

These allowances are initially reflected in determining best estimate returns and through the market risk allowance described above. 
However, for those businesses which are largely backed by holdings of debt securities these allowances in the projected returns and 
market risk allowances may not be sufficient and an additional allowance may be appropriate.

The practical application of the allowance for credit risk varies depending upon the type of business as described below.

Asia operations 
For Asia operations, the allowance for credit risk incorporated in the projected rates of return and the market risk allowance are sufficient. 
Accordingly no additional allowance for credit risk is required. 

The projected rates of return for holdings of corporate bonds comprise the risk-free rate plus an assessment of long-term spread over 

the risk-free rate.

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results320

15  Methodology and accounting presentation continued

US operations (Jackson)
For Jackson business, the allowance for long-term defaults is reflected in the risk margin reserve (RMR) charge which is deducted in 
determining the projected spread margin between the earned rate on the investments and the policyholder crediting rate. 

The risk discount rate incorporates an additional allowance for credit risk premium and short-term downgrades and defaults as 
shown in note 16(ii). In determining this allowance a number of factors have been considered. These factors, in particular, include:

 — How much of the credit spread on debt securities represents an increased credit risk not reflected in the RMR long-term default 

assumptions, and how much is liquidity premium (which is the premium required by investors to compensate for the risk of longer-
term investments which cannot be easily converted into cash, and converted at the fair market value). In assessing this effect, 
consideration has been given to a number of approaches to estimating the liquidity premium by considering recent statistical data; 
and

 — Policyholder benefits for Jackson fixed annuity business are not fixed. It is possible in adverse economic scenarios to pass on a 
component of credit losses to policyholders (subject to guarantee features) through lower investment return rates credited to 
policyholders. Consequently, it is only necessary to allow for the balance of the credit risk in the risk discount rate.

The level of the additional allowance is assessed at each reporting period to take account of prevailing credit conditions and as the 
business in force alters over time. The additional allowance for variable annuity business has been set at one-fifth of the non-variable 
annuity business to reflect the proportion of the allocated holdings of general account debt securities.

The level of allowance differs from that for UK annuity business for investment portfolio differences and to take account of the 
management actions available in adverse economic scenarios to reduce crediting rates to policyholders, subject to guarantee features 
of the products. 

UK operations
(1) Shareholder-backed annuity business
For Prudential’s UK shareholder-backed annuity business, Prudential has used a market consistent embedded value (MCEV) approach 
to derive an implied risk discount rate which is then applied to the projected best estimate cash flows.

In the annuity MCEV calculations as the assets are generally held to maturity to match long duration liabilities, the future cash flows 

are discounted using the swap yield curve plus an allowance for liquidity premium based on Prudential’s assessment of the expected 
return on the assets backing the annuity liabilities after allowing for: 

 — Expected long-term defaults derived as a percentage of historical default experience based on Moody’s data for the period 1970 to 
2009 and the definition of the credit rating assigned to each asset held is the second highest credit rating published by Moody’s, 
Standard & Poor’s and Fitch;

 — A credit risk premium, which is derived as the excess over the expected long-term defaults, of the 95th percentile of historical 

cumulative defaults based on Moody’s data for the period 1970 to 2009, and subject to a minimum margin over expected long-term 
defaults of 50 per cent; 

 — An allowance for a 1 notch downgrade of the asset portfolio subject to credit risk; and
 — An allowance for short-term downgrades and defaults. 

For the purposes of presentation in the EEV results, the results on this basis are reconfigured. Under this approach the projected earned 
rate of return on the debt securities held is determined after allowing for expected long-term defaults and, where necessary, an 
additional allowance for an element of short-term downgrades and defaults to bring the allowance in the earned rate up to best estimate 
levels. The allowances for credit risk premium, 1 notch downgrade and the remaining element of short-term downgrade and default 
allowances are incorporated into the risk margin included in the discount rate, as shown in note 16(iii)(b). 

(2) With-profits fund non-profit annuity business 
For UK non-profit annuity business including that written by Prudential Annuities Limited (PAL) the basis for determining the aggregate 
allowance for credit risk is consistent with that applied for UK shareholder-backed annuity business (as described above). The allowance 
for credit risk in PAL is taken into account in determining the projected cash flows to the with-profits fund, which are in turn discounted at 
the risk discount rate applicable to all of the projected cash flows of the fund. 

(3) With-profits fund holdings of debt securities
The UK with-profits fund holds debt securities as part of its investment portfolio backing policyholder liabilities and unallocated surplus. 
The assumed earned rate for with-profit holdings of corporate bonds is defined as the risk-free rate plus an assessment of the long-term 
spread over gilts, net of expected long-term defaults. This approach is similar to that applied for equities and properties for which the 
projected earned rate is defined as the risk-free rate plus a long-term risk premium.

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued321

Allowance for non-diversifiable non-market risks 
The majority of non-market and non-credit risks are considered to be diversifiable. Finance theory cannot be used to determine the 
appropriate component of beta for non-diversifiable non-market risks since there is no observable risk premium associated with it that 
is akin to the equity risk premium. Recognising this, a pragmatic approach has been applied. 

A base level allowance of 50 basis points is applied to cover the non-diversifiable non-market risks associated with the Group’s 

businesses. For the Group’s US business and UK business other than shareholder-backed annuity, no additional allowance is necessary. 
For UK shareholder-backed annuity business a further allowance of 50 basis points is used to reflect the longevity risk which is of 
particular relevance. For the Group’s Asia operations in China, India, Indonesia, the Philippines, Taiwan, Thailand and Vietnam, additional 
allowances are applied for emerging market risk ranging from 100 to 250 basis points. 

(iv)  With-profits business and the treatment of the estate
The proportion of surplus allocated to shareholders from the PAC with-profits fund has been based on the present level of 10 per cent. 
The value attributed to the shareholders’ interest in the estate is derived by increasing final bonus rates (and related shareholder 
transfers) so as to exhaust the estate over the lifetime of the in-force with-profits business. In any scenarios where the total assets of the 
life fund are insufficient to meet policyholder claims in full, the excess cost is fully attributed to shareholders. Similar principles apply, 
where appropriate, for other with-profits funds of the Group’s Asia operations.

(v)  Debt capital
Core structural debt liabilities are carried at market value. As the liabilities are generally held to maturity or for the long-term, no deferred 
tax asset or liability has been established on the difference, compared to the IFRS carrying value. Accordingly, no deferred tax credit or 
charge is recorded in the results for the reporting period in respect of the mark to market value adjustment.

(vi)  Foreign currency translation
Foreign currency profits and losses have been translated at average exchange rates for the year. Foreign currency assets and liabilities 
have been translated at year end rates of exchange. The principal exchange rates are shown in note A1 of the IFRS statements.

(c)  Accounting presentation
(i)  Analysis of profit before tax
To the extent applicable, the presentation of the EEV profit for the year is consistent with the basis that the Group applies for analysis of 
IFRS basis profits before shareholder taxes between operating and non-operating results. Operating results reflect the underlying results 
including longer-term investment returns (which are determined as described in note 15(c)(ii) below) and incorporate the following:

 — New business contribution, as defined in note 15(b)(i);
 — Unwind of discount on the value of in-force business and other expected returns, as described in note 15(c)(iv) below;
 — The impact of routine changes of estimates relating to non-economic assumptions, as described in note 15(c)(iii) below; and 
 — Non-economic experience variances, as described in note 15(c)(v) below. 

Non-operating results comprise the recurrent items of short-term fluctuations in investment returns, the mark to market value 
movements on core borrowings and the effect of changes in economic assumptions.

In addition, the 2013 operating profit excludes the loss attaching to the held for sale Japan life business and the costs associated with 
the domestication of the Hong Kong branch. The 2012 operating profit excluded the gain arising on the acquisition of REALIC, the profit 
attaching to the Japan life business and the dilution of the Group’s holding in PPM South Africa. The amounts for these items are included 
in total EEV profit attributable to shareholders. The Company believes that operating profit, as adjusted for these items, better reflects 
underlying performance. Profit before tax and basic earnings per share include these items, together with actual investment returns.

Post-tax results
The Group intends to alter its basis of presentation of EEV results for 2014 and subsequent reporting periods to a post-tax basis, in line 
with the approach adopted by a number of international insurance groups. An analysis of the Group’s profit and loss account and key 
accompanying notes on a pre-tax and post-tax basis for the most recent reporting periods are shown in the additional unaudited financial 
information section in note III(c).

(ii)  Operating profit
For the investment element of the assets covering the net worth of long-term insurance business, investment returns are recognised in 
operating results at the expected long-term rate of return. These expected returns are calculated by reference to the asset mix of the 
portfolio. For the purpose of calculating the longer-term investment return to be included in the operating result of the PAC with-profits 
fund of UK operations, where assets backing the liabilities and unallocated surplus are subject to market volatility, asset values at the 
beginning of the reporting period are adjusted to remove the effects of short-term market movements as explained in note 15(c)(iv) below.
For the purpose of determining the long-term returns for debt securities of US operations for fixed annuity and other general account 

business, a risk margin charge is included which reflects the expected long-term rate of default based on the credit quality of the 
portfolio. For Jackson, interest-related realised gains and losses are amortised to the operating results over the maturity period of the sold 
bonds and for equity-related investments, a long-term rate of return is assumed, which reflects the aggregation of end of year risk-free 
rates and equity risk premium. For US variable annuity separate account business, operating profit includes the unwind of discount on 
the opening value of in-force adjusted to reflect end of year projected rates of return with the excess or deficit of the actual return 
recognised within non-operating profit, together with the related hedging activity.

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results322

15  Methodology and accounting presentation continued

For UK annuity business, rebalancing of the asset portfolio backing the liabilities to policyholders may, from time to time, take place to 
align it more closely with the internal benchmark of credit quality that management applies. Such rebalancing will result in a change 
in the projected yield on the asset portfolio and the allowance for default risk. The net effect of these changes is included in the result 
for the year. 

(iii)  Effect of changes in operating assumptions
Operating profit includes the effect of changes to operating assumptions on the value of in-force at the end of the period. For 
presentational purposes, the effect of change is delineated to show the effect on the opening value of in-force with the experience 
variance being determined by reference to the end of period assumptions.

(iv) Unwind of discount and other expected returns
The unwind of discount and other expected returns is determined by reference to:

 — The value of in-force business at the beginning of the period (adjusted for the effect of current period economic and operating 

assumption changes); and

 — Required capital and surplus assets.

In applying this general approach, the unwind of discount included in operating profit for the with-profits business of UK insurance 
operations is determined by reference to the opening value of in-force, as adjusted for the effects of short-term investment volatility 
due to market movements (ie smoothed). In the summary statement of financial position and for total profit reporting, asset values and 
investment returns are not smoothed. At 31 December 2013 the shareholders’ interest in the smoothed surplus assets used for this 
purpose only were £136 million lower (31 December 2012: £121 million lower) than the surplus assets carried in the statement of 
financial position.

(v)  Operating experience variances
Operating profits include the effect of experience variances on non-economic assumptions, which are calculated with reference to the 
embedded value assumptions at the end of the reporting year, such as persistency, mortality and morbidity, expenses and other factors. 

(vi)  Pension costs
Profit before tax
Movements on the shareholders’ share of surpluses (to the extent not restricted by IFRIC 14) and deficits of the Group’s defined benefit 
pension schemes adjusted for contributions paid in the year are recorded within Other Comprehensive Income. Consistent with the 
basis of distribution of bonuses and the treatment of the estate described in notes 15(b)(i) and (iv), the shareholders’ share incorporates 
10 per cent of the proportion of the financial position attributable to the PAC with-profits fund. The financial position is determined by 
applying the requirements of IAS 19 as booked for IFRS reporting.

(vii)  Effect of changes in economic assumptions
Movements in the value of in-force business at the beginning of the period caused by changes in economic assumptions, net of the 
related change in the time value of cost of option and guarantees, are recorded in non-operating results.

(viii)  Taxation
The profit for the year for covered business is in most cases calculated initially at the post-tax level. For 2013 and 2012 the post-tax profit 
for covered business is then grossed up for presentation purposes at the rates of tax applicable to the countries and periods concerned. 
The overall tax rate includes the impact of tax effects determined on a local regulatory basis. Tax payments and receipts included in the 
projected cash flows to determine the value of in-force business are calculated using rates that have been substantively enacted by the 
end of the reporting period. Current taxation and other legislation have been assumed to continue unaltered except where changes have 
been announced and substantively enacted in the year. Additional detail of pre and post-tax EEV basis results are shown in the additional 
financial information.

(ix) Inter-company arrangements
The EEV results for covered business incorporate annuities established in the PAC non-profit sub-fund from vesting pension polices in 
SAIF (which is not covered business). The EEV results also incorporate the effect of the reinsurance arrangement of non-profit immediate 
pension annuity liabilities of SAIF to PRIL. In addition, the free surplus and value of in-force business are calculated after taking account of 
the impact of contingent loan arrangements between Group companies (movements in the contingent loan liability are reflected via the 
projected cash flows in the value of in-force and the related funding is reflected in free surplus).

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued323

16  Assumptions

Deterministic assumptions
The tables below summarise the principal financial assumptions:

Assumed investment returns reflect the expected future returns on the assets held and allocated to the covered business at the 

valuation date.

(i)  Asia operations notes (b), (d)

China
Hong Kong notes (b), (c)
India
Indonesia
Korea
Malaysia note (c)
Philippines
Singapore note (c)
Taiwan
Thailand
Vietnam
Total weighted risk discount rate note (a)

Risk discount rate  %

New business

31 Dec

In force

31 Dec

2013

11.2
4.9
14.0
12.5
7.4
6.5
10.5
4.6
4.3
10.7
15.7
8.1

2012

10.1
3.8
13.2
9.4
7.4
5.8
11.1
3.6
3.3
10.3
17.2
6.8

2013

11.2
4.8
14.0
12.5
7.6
6.5
10.5
5.3
4.1
10.7
15.7
7.2

2012

10.1
3.5
13.2
9.4
7.2
5.8
11.1
4.3
3.4
10.3
17.2
6.1

Expected  
long-term inflation  %

10-year government 
bond yield  %

31 Dec

31 Dec

2013

2012

2013

2.5
2.3
4.0
5.0
3.0
2.5
4.0
2.0
1.0
3.0
5.5

2.5
2.3
4.0
5.0
3.0
2.5
4.0
2.0
1.0
3.0
5.5

4.7
3.1
9.0
8.6
3.6
4.2
3.8
2.6
1.7
3.9
9.0

2012

3.6
1.8
8.2
5.3
3.2
3.5
4.4
1.3
1.2
3.5
10.5

Notes
(a) 

(b) 

(c) 

The weighted risk discount rates for Asia operations shown above have been determined by weighting each country’s risk discount rates by reference to 
the pre-tax EEV basis new business result and the closing value of in-force business. The changes in the risk discount rates for individual Asia territories 
reflect the movements in government bond yields, together with the effects of movements in the allowance for market risk and changes in product mix.
For Hong Kong, the assumptions shown are for US dollar denominated business. For other territories, the assumptions are for local currency 
denominated business. 
The mean equity return assumptions for the most significant equity holdings in the Asia operations were:

Hong Kong 
Malaysia
Singapore

31 Dec 2013  %

31 Dec 2012  %

7.1
10.1
8.6

5.8
9.5
7.4

(d) 

Equity risk premiums in Asia (excluding those for the held for sale Japan life business) range from 3.5 per cent to 8.7 per cent for 2013 (2012: 3.5 per cent to 
8.8 per cent).

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results324

16  Assumptions continued

(ii)  US operations

Assumed new business spread margins: note (a)

Fixed Annuity business:*
January to June issues 
July to December issues
Fixed Index Annuity business:
January to June issues 
July to December issues

Institutional business

Allowance for long-term defaults included in projected spread note (b)
Risk discount rate:

Variable annuity:
  Risk discount rate
  Additional allowance for credit risk included in risk discount rate note (b)
Non-variable annuity:
  Risk discount rate
  Additional allowance for credit risk included in risk discount rate note (b)
Weighted average total: note (c)
  New business

In force

US 10-year treasury bond rate at end of year
Pre-tax expected long-term nominal rate of return for US equities
Expected long-term rate of inflation
Equity risk premium
Assumed tax rate for value of in-force business

*  Including the proportion of variable annuity business invested in the general account.

31 Dec 2013  %

31 Dec 2012  %

1.2
1.75

1.45
2.00
0.75
0.25

7.6
0.2

4.8
1.0

7.4
6.9
3.1
7.1
2.6
4.0
35.0

1.4
1.1

1.75
1.35
1.25
0.28

6.5
0.3

4.0
1.5

6.3
5.6
1.8
5.8
2.5
4.0
35.0

Notes
(a) 

(b) 

The assumed new business spread margins represent the difference between the earned rate on investments, after allowance for long-term defaults, and the 
policy holder crediting rate. The spread margins shown above are the rates at inception. For fixed annuity business (including the proportion of variable 
annuity business invested in the general account) and fixed index annuity business, the assumed spread margin grades up linearly by 25 basis points to a 
long-term assumption over five years. 
The allowance for long-term defaults included in projected spread is shown as at the valuation date applied in the cash flow projections of the value of the 
in-force business. The risk discount rates include an additional allowance for credit risk premium and short-term downgrades and defaults. See note 15(b)(iii) for 
further details.

(c)   The weighted average risk discount rates reflect the mix of business between variable annuity and non-variable annuity business. The increase in the weighted 
average risk discount rates from 2012 to 2013 primarily reflects the increase in the US 10-year Treasury bond rate of 130 basis points, partly offset by the effect of 
the decrease in additional allowance for credit risk.

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued 
 
 
 
 
(iii)  UK insurance operations

Shareholder-backed annuity business: note (b)
Risk discount rate:
New business
In force note (a)

Pre-tax expected long-term nominal rate of return for shareholder-backed annuity business:

New business
In force note (a)
Other business:
Risk discount rate:
New business
In force

Pre-tax expected long-term nominal rates of investment return:

UK equities
Overseas equities
Property
15-year gilt rate
Corporate bonds

Post-tax expected long-term nominal rate of return for the PAC with-profits fund:

Pension business (where no tax applies)
Life business

Expected long-term rate of inflation
Equity risk premium
Assumed tax rate for value of in-force business note 3(iv)(b)

325

31 Dec 2013  %

31 Dec 2012  %

6.8
8.3

4.2
4.3

6.1
6.8

6.9
8.0

4.2
3.9

5.2
5.6

7.5
7.1 to 9.2
6.2
3.5
5.1

6.3
5.8 to 9.6
5.1
2.3
3.9

6.2
5.4
3.4
4.0
20.0

5.0
4.4
 2.9 
4.0
23.0

Notes
(a) 

(b) 

For shareholder-backed annuity business, the movements in the pre-tax long-term nominal rates of return and the risk discount rates for in-force business 
mainly reflect the effect of changes in asset yields.
Credit spread treatment 
For Prudential Retirement Income Limited, which has approximately 90 per cent of UK shareholder-backed annuity business the credit assumptions used in 
the underlying MCEV calculation (see note 15(b)(iii)) and the residual liquidity premium element of the bond spread over swap rates is as follows:

Bond spread over swap rates
Total credit risk allowance

Liquidity premium

New business* (bps)

In-force business (bps)

31 Dec 2013

31 Dec 2012

31 Dec 2013

31 Dec 2012

127
36

91

 150 
 35 

 115 

133
62

71

 161 
 65 

 96 

*  The new business liquidity premium is based on the weighted average of the point of sale liquidity premia.

The overall allowance for credit risk is prudent by comparison with historic rates of default and would be sufficient to withstand a wide 
range of extreme credit events over the expected lifetime of the annuity business.

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results 
326

16  Assumptions continued

Stochastic assumptions
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations 
described above. Assumptions specific to the stochastic calculations, such as the volatilities of asset returns, reflect local market 
conditions and are based on a combination of actual market data, historic market data and an assessment of longer-term economic 
conditions. Common principles have been adopted across the Group for the stochastic asset models, for example, separate modelling  
of individual asset classes but with allowance for correlation between the various asset classes.

Details are given below of the key characteristics and calibrations of each model.

(iv)  Asia operations
 — The same asset return models as described for UK insurance operations below, appropriately calibrated, have been used for Asia 

operations. The principal asset classes are government and corporate bonds. Equity holdings are much lower than in the UK whilst 
property holdings do not represent a significant investment asset;

 — The stochastic cost of guarantees is primarily only of significance for the Hong Kong, Korea, Malaysia, Singapore and Taiwan 

operations; and

 — The mean stochastic returns are consistent with the mean deterministic returns for each country. The expected volatility of equity 

returns ranges from 18 per cent to 35 per cent in both years, and the volatility of government bond yields ranges from 0.9 per cent to 
2.3 per cent in both years.

(v)  US operations (Jackson)
 — Interest rates are projected using a log-normal generator calibrated to historical US Treasury yield curves;
 — Corporate bond returns are based on Treasury securities plus a spread that has been calibrated to current market conditions and 

varies by credit quality; and

 — Variable annuity equity returns and bond interest rates have been stochastically generated using a log-normal model with parameters 
determined by reference to historical data. The volatility of equity fund returns ranges from 19 per cent to 32 per cent for both 2013 
and 2012, depending on the risk class and the class of equity, and the standard deviation of interest rates ranges from 2.2 per cent to 
2.5 per cent for both years.

(vi)  UK insurance operations
 — Interest rates are projected using a two-factor model calibrated to the initial market yield curve;
 — The risk premium on equity assets is assumed to follow a log-normal distribution;
 — The corporate bond return is calculated as the return on a zero-coupon bond plus a spread. The spread process is a mean reverting 

stochastic process; and

 — Property returns are modelled in a similar fashion to corporate bonds, namely as the return on a risk-free bond, plus a risk premium, 

plus a process representative of the change in residual values and the change in value of the call option on rents.

Mean returns have been derived as the annualised arithmetic average return across all simulations and durations.

For each projection year, standard deviations have been calculated by taking the square root of the annualised variance of the returns 
over all the simulations. These have been averaged over all durations in the projection. For equity and property, the standard deviations 
relate to the total return on these assets. The standard deviations applied for both years are as follows:

Equities:
UK
Overseas 

Property

%

20
18
15

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued327

17  New business premiums and contributions note (i)

Group insurance operations
Asia
US
UK

Group total

Asia insurance operations
Cambodia
Hong Kong
Indonesia
Malaysia
Philippines
Singapore
Thailand
Vietnam

SE Asia operations including Hong Kong
China note (ii)
Korea
Taiwan
India note (iii)

Total Asia operations

US insurance operations
Variable annuities 
Elite Access (variable annuity)
Fixed annuities
Fixed index annuities
Life
Wholesale

Total US insurance operations

UK and Europe insurance operations
Direct and partnership annuities
Intermediated annuities
Internal vesting annuities

Total individual annuities
Corporate pensions
Onshore bonds
Other products
Wholesale

Single

Regular

Annual premium  
and contribution 
equivalents 
(APE) 
note 15(b)(i)

 Present value of new
business premiums 
(PVNBP) 
note 15(b)(i)

2013  £m 2012  £m 2013  £m 2012  £m 2013  £m 2012  £m 2013  £m 2012  £m

 2,136 
 15,712 
 5,128 

 1,568 
 14,504 
 6,286 

 1,911 
 2 
 212 

 1,740 
 12 
 207 

 2,125 
 1,573 
 725 

 1,897 
 1,462 
 836 

 11,375 
 15,723 
 5,978 

 10,544 
 14,600 
 7,311 

 22,976 

 22,358 

 2,125 

 1,959 

 4,423 

 4,195 

 33,076 

 32,455 

 – 
 326 
 303 
 114 
 193 
 571 
 66 
 2 

 – 
 157 
 359 
 98 
 172 
 399 
 12 
 1 

 1 
 455 
 445 
 197 
 34 
 304 
 61 
 54 

 – 
 380 
 410 
 208 
 28 
 261 
 36 
 44 

 1 
 487 
 477 
 208 
 53 
 361 
 68 
 54 

 – 
 396 
 446 
 218 
 45 
 301 
 37 
 45 

 1,575 
 114 
 311 
 102 
 34 

 1,198 
 37 
 94 
 172 
 67 

 1,551 
 71 
 82 
 107 
 100 

 1,367 
 53 
 86 
 138 
 96 

 1,709 
 83 
 113 
 117 
 103 

 1,488 
 56 
 95 
 156 
 102 

 3 
 2,795 
 1,943 
 1,352 
 299 
 2,588 
 289 
 204 

 9,473 
 409 
 641 
 491 
 361 

 – 
 2,316 
 2,097 
 1,388 
 254 
 2,314 
 140 
 159 

 8,668 
 277 
 438 
 723 
 438 

 2,136 

 1,568 

 1,911 

 1,740 

 2,125 

 1,897 

 11,375 

 10,544 

 10,795 
 2,585 
 555 
 907 
 1 
 869 

 11,596 
 849 
 581 
 1,094 
 6 
 378 

 15,712

 14,504

 284 
 488 
 1,305 

 2,077 
 120 
 1,754 
 901 
 276 

 297 
 653 
 1,456 

 2,406 
 303 
 2,275 
 894 
 408 

 – 
 – 
 – 
 – 
 2 
 – 

2

 – 
 – 
 – 

 – 
 161 
 – 
 51 
 – 

 212 

 – 
 – 
 – 
 – 
 12 
 – 

12

 – 
 – 
 – 

 – 
 159 
 – 
 48 
 – 

 207 

 1,079 
 259 
 55 
 91 
 2 
 87 

 1,160 
 85 
 58 
 109 
 12 
 38 

 10,795 
 2,585 
 555 
 907 
 12 
 869 

 11,596 
 849 
 581 
 1,094 
 102 
 378 

 1,573

 1,462  15,723

 14,600

 28 
 49 
 131 

 208 
 173 
 176 
 140 
 28 

 725 

 30 
 65 
 146 

 241 
 189 
 228 
 137 
 41 

 836 

 284 
 488 
 1,305 

 2,077 
 686 
 1,756 
 1,183 
 276 

 297 
 653 
 1,456 

 2,406 
 1,045 
 2,277 
 1,175 
 408 

 5,978 

 7,311 

Total UK and Europe insurance operations

 5,128 

 6,286 

Group total

 22,976 

 22,358 

 2,125 

 1,959 

 4,423 

 4,195 

 33,076 

 32,455 

Notes
(i) 

The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting period that have the potential to generate 
profits for shareholders. The amounts shown are not, and not intended to be, reflective of premium income recorded in the IFRS income statement. 

(ii)  New business in China is included at Prudential’s 50 per cent interest in the China Life operation.
(iii)  New business in India is included at Prudential’s 26 per cent interest in the India Life operation. 

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results328

18   Additional information on the effect of the agreement to sell Japan life business and adoption of new and 

amended IFRS accounting standards

In July 2013 the Group agreed to sell, dependent on regulatory approval, its life insurance business in Japan which we closed to new 
business in 2010. Also, in 2013 the Group has adopted new accounting standards on ‘Joint arrangements’ (IFRS 11) and amendments 
to ‘Employee benefits’ (IAS 19), from 1 January 2013. Accordingly, the 2012 comparative EEV basis results have been retrospectively 
adjusted from those previously published for the application of the IFRS standards and for the reclassification of the result attributable  
to the held for sale Japan life business. The tables below show the results on the previous and revised basis of reporting.

Pre-tax operating profit based on longer-term investment returns
Asia operations

Long-term business:
  Before reclassification of held for sale Japan life business
  Reclassification of Japan life business

Eastspring investments

Other results

Pre-tax operating profit based on longer-term investment  returns
Short-term fluctuations in investment returns:

  Before reclassification of held for sale Japan life business
  Reclassification of Japan life business

Shareholders’ share of actuarial and other gains and losses on defined  

benefit pension schemes

Effect of changes in economic assumptions:

Before reclassification of held for sale Japan life business
Reclassification of Japan life business

Loss attaching to held for sale Japan life business:

Reclassification from pre-tax operating profit based on longer-term 

investment returns

Reclassification from short-term fluctuations in investment returns
Reclassification from effect of changes in economic assumptions
Remeasurement of carrying value of Japan life business classified

as held for sale

Mark to market value movements on core borrowings
Costs of domestication of Hong Kong branch

Profit before tax
Tax attributable to shareholders’ profit

Profit for the year attributable to shareholders
Items taken directly to shareholders’ equity

Net increase in shareholders’ equity

Total EPS based on post-tax profit (in pence)

Under previous
basis
note (i)

2013  £m

Effect of change

IFRS 11
note (ii)

IAS 19
note (iii)

Under new
policies

 2,394 
(7)
 2,387 
 82 
3,119 

 5,588 

(790)
(28)
(818)

(69)

818 
3 
821 

7 
28 
(3)

(67)
(35)
152 
(35)

 5,604 
(1,299)

 4,305 
(1,892)

 2,413 

169.0p

 – 
 – 
 – 
(8)
 – 

(8)

 – 
 – 
 – 

 – 

 – 
 – 
 – 

 – 
 – 
 – 

 – 
 – 
 – 
 – 

(8)
8 

 – 
 – 

 – 

 – 

 – 
 – 
 – 
 – 
 – 

 – 

(1)
 – 
(1)

 69 

 – 
 – 
 – 

 – 
 – 
 – 

 – 
 – 
 – 
 – 

68 
(15)

 53 
(53)

 – 

 2,394 
(7)
 2,387 
74 
3,119 

 5,580 

(791)
(28)
(819)

 – 

 818 
3 
821 

7 
28 
(3)

(67)
(35)
152 
(35)

 5,664 
(1,306)

 4,358 
(1,945)

 2,413 

2.0p

171.0p

Prudential plc Annual Report 2013 Financial statements Notes on the EEV basis resultsNotes on the EEV basis results continued 
 
329

Under previous
basis
note (i)

31 Dec 2013  £m

Effect of change

IFRS 11
note (ii)

IAS 19

Under new
policies

 292,791 
(814)
 291,977 

(3,151)
–
(3,151)

3,151
–
3,151
–

–

–
–
–

–
–
–

–

 289,640 
(814)
 288,826 

(279,990)
814 
(279,176)
 15,206 

 24,856 

(283,141)
814 
(282,327)
15,206 

 24,856 

As reported
under 
previous
basis
note (i)

 1,960 
(2)
 1,958 
 75 
2,286 

4,319

538 
(33)
505 

62

(16)
14 
(2)

2 
33 
(14)
21 
115 

 5,020 
(1,207)

 3,813 
(1,007)

 2,806 

150.1p

2012  £m

Effect of change

IFRS 11
note (ii)

IAS 19
note (iii)

Under new
policies

 – 
 – 
 – 
(6)
 – 

(6)

 – 
 – 
 – 

 – 

 – 
 – 
 – 

 – 
 – 
 – 
 – 
 – 

(6)
6 

 – 
 – 

 – 

 – 

 – 
 – 
 – 
 – 
 – 

 – 

5
 – 
5

 (62) 

 – 
 – 
 – 

 – 
 – 
 – 
 – 
 – 

(57) 
13

 (44) 
44

 – 

 1,960 
(2)
 1,958 
69 
2,286 

4,313

543 
(33)
510 

 – 

(16)
14 
(2)

2 
33 
(14)
21 
115 

 4,957 
(1,188)

 3,769 
(963)

 2,806 

(1.8)p

148.3p

Summary statement of financial position

Total net assets
Total assets less liabilities, before deduction for insurance funds:
Before reclassification of held for sale Japan life business
Reclassification of Japan life business

Less insurance funds:

Policyholder liabilities (net of reinsurers’ share)  and unallocated  

surplus of with-profits funds:

  Before reclassification of held for sale Japan life business
  Reclassification of Japan life business

Less shareholders’ accrued interest in the long-term business 

Total net assets

Pre-tax operating profit based on longer-term investment returns
Asia operations

Long-term business:
  Before reclassification of held for sale Japan life business
  Reclassification of Japan life business

Eastspring investments

Other results

Pre-tax operating profit based on longer-term investment  returns
Short-term fluctuations in investment returns:

Before reclassification of held for sale Japan life business
Reclassification of Japan life business

Shareholders’ share of actuarial and other gains and losses on defined  

benefit pension schemes

Effect of changes in economic assumptions:

Before reclassification of held for sale Japan life business
Reclassification of Japan life business

Profit attaching to held for sale Japan life business:

Reclassification from pre-tax operating profit based on longer-term 

investment returns

Reclassification from short-term fluctuations in investment returns
Reclassification from effect of changes in economic assumptions

Other items

Profit before tax
Tax attributable to shareholders’ profit

Profit for the year attributable to shareholders
Items taken directly to shareholders’ equity

Net increase in shareholders’ equity

Total EPS based on post-tax profit (in pence)

 Prudential plc Annual Report 2013Financial statementsEuropean Embedded Value (EEV) basis resultsNotes on the EEV basis results 
 
 
 
 
330

Prudential plc  Annual Report 2013  Financial statements  Notes on the EEV basis results/Directors’ responsibilities

18   Additional information on the effect of the agreement to sell Japan life business and adoption of new and 

amended IFRS accounting standards continued

Summary statement of financial position

Total net assets
Total assets less liabilities, before deduction for insurance funds:

Less insurance funds:

Policyholder liabilities (net of reinsurers’ share) and unallocated  

surplus of with-profits funds

Less shareholders’ accrued interest in the long-term business

Total net assets

As reported
under 
previous
basis

31 Dec 2012  £m

Effect of change

IFRS 11
note (ii)

274,863

(3,095)

(264,504)
12,084

 22,443

3,095
–

–

IAS 19

Under new
policies

–

–
–

–

 271,768

(261,409)
 12,084

 22,443

Notes
(i) 

(ii) 

Following the agreement in July 2013 to sell the Group’s life insurance business in Japan, the results for the Japan life business have been shown separately in 
the Group’s analysis of profit – see note 4. 
Consistent with the requirements of IFRS 11, the Group’s EEV pre-tax results now incorporate the post-tax results for asset management joint venture operations. 
For life insurance joint venture operations, the EEV results continue to be presented on a pre-tax basis, ie as for the Group’s other insurance businesses.

(iii)  Under the amended IAS 19 all actuarial gains and losses and related tax are recognised in the movement in shareholders’ equity rather than in the summarised 

consolidated income statement.

Notes on the EEV basis results continued 
 
 
 
Statement of directors’ responsibilities in respect of the  
European Embedded Value (EEV) basis supplementary information

The directors have chosen to prepare 
supplementary information in 
accordance with the EEV Principles 
issued in May 2004 by the European 
CFO Forum as supplemented by the 
Additional Guidance on EEV 
Disclosures issued in October 2005.

In preparing the EEV supplementary 

information, the directors have:

 — Prepared the supplementary 

information in accordance with the 
EEV Principles; 

 — Identified and described the business 

When compliance with the EEV 

covered by the EVM;

Principles is stated, those principles require 
the directors to prepare supplementary 
information in accordance with the 
Embedded Value Methodology (EVM) 
contained in the EEV Principles and to 
disclose and explain any non-compliance 
with the EEV guidance included in the 
EEV Principles. 

 — Applied the EVM consistently to the 

covered business;

 — Determined assumptions on a realistic 

basis, having regard to past, current and 
expected future experience and to any 
relevant external data, and then applied 
them consistently;

 — Made estimates that are reasonable and 

consistent; and

 — Described the basis on which business 
that is not covered business has been 
included in the supplementary 
information, including any material 
departures from the accounting 
framework applicable to the Group’s 
financial statements.

331

F
i

n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

(
E
E
V

)
b
a
s
i
s
r
e
s
u

l
t
s

r
e
s
p
o
n
s
i

b

i
l
i
t
i
e
s

E
u
r
o
p
e
a
n
E
m
b
e
d
d
e
d
V
a
l

u
e

S
t
a
t
e
m
e
n
t
o
f
d

i
r
e
c
t
o
r
s

’

 Prudential plc Annual Report 2013 
 
 
 
 
 
 
 
 
 
332

Prudential plc  Annual Report 2013  Financial statements  Independent auditor’s report to Prudential plc

Independent auditor’s report to Prudential plc  
on the European Embedded Value (EEV) basis supplementary information

The purpose of this report and 
restrictions on its use by persons 
other than the Company 
This report is made solely to the Company 
in accordance with the terms of our 
engagement. Our audit work has been 
undertaken so that we might state to the 
Company those matters we have been 
engaged to state in this report and for 
no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company for our audit work, for this 
report, or for the opinions we have formed.

Rees Aronson 

for and on behalf of KPMG Audit Plc, 
Chartered Accountants  
London

11 March 2014

Opinions and conclusions arising 
from our audit

Our opinion on the EEV basis 
supplementary information is 
unmodified
We have audited the EEV basis 
supplementary information of Prudential 
plc (the Company) for the year ended 
31 December 2013 set out in the EEV basis 
results and Notes on the EEV basis results 
pages. The EEV basis supplementary 
information should be read in conjunction 
with the Group financial statements. 
In our opinion, the EEV basis 

supplementary information of the Company 
for the year ended 31 December 2013 has 
been properly prepared, in all material 
respects, in accordance with  the European 
Embedded Value Principles issued in May 
2004 by the European CFO Forum as 
supplemented by the Additional Guidance 
on European Embedded Value Disclosures 
issued in October 2005 (together ‘the EEV 
Principles’) using the methodology and 
assumptions set out in the Notes on the 
EEV basis  results.

This report is made solely to the 

Company in accordance with the terms of 
our engagement. Our audit work has been 
undertaken so that we might state to the 
Company those matters we have been 
engaged to state in this report and for no 
other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company for our audit work, for this 
report, or for the opinions we have formed. 

Respective responsibilities of 
directors and auditor
As explained more fully in the Directors’ 
Responsibilities Statement set out on  
page 331, the directors have accepted 
responsibility for the preparation of 
the supplementary information on 
the EEV basis in accordance with the 
EEV Principles. 

Our responsibility is to audit, and 

express an opinion on, the supplementary 
information in accordance with the terms 
of our engagement and in accordance 
with International Standards on Auditing 
(UK and Ireland). Those standards require 
us to comply with the Auditing Practices 
Board’s Ethical Standards for Auditors.

Scope of an audit of financial 
statements performed in accordance 
with ISAs (UK and Ireland)
A description of the scope of an audit of 
financial statements is provided on our 
website at www.kpmg.com/uk/
auditscopeother2013. This report is 
made subject to important explanations 
regarding our responsibilities, as published 
on that website, which are incorporated 
into this report as if set out in full and 
should be read to provide an 
understanding of the purpose of this 
report, the work we have undertaken  
and the basis of our opinions.

333

Section 7

Additional information

Index to the additional unaudited financial information
Risk factors
Glossary
Shareholder information

 334 
 362 
 367 
 371 
 373  How to contact us

7

Additional information Prudential plc Annual Report 2013334

Index	to	the	additional	unaudited	financial	information	

I.	
335	

II.	
338	

Selected	historical	financial	information
	Selected	historical	financial	information

	IFRS	profit	and	loss	information
	a	

	Analysis	of	long-term	insurance	business	pre-tax	
IFRS	operating	profit	based	on	longer-term	
investment	returns	by	driver
	Asia	operations	–	analysis	of	IFRS	operating	profit	
by	territory
	Analysis	of	asset	management	operating	profit	
based	on	longer-term	investment	returns

343	

344	

b	

c	

III.	
345	
346		
348		

Other	information
a	 Holding	company	cash	flow
b	 Funds	under	management
c	

350		

d	

	Additional	information	on	pre	and	post-tax	EEV	
basis	results
	Reconciliation	of	expected	transfer	of	value	of	
in-force	(VIF)	and	required	capital	business	to	
free	surplus

354		
354		
359		

e	 Foreign	currency	source	of	key	metrics
f	
g	 Option	schemes

Economic	capital	position

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional	unaudited	financial	information	

335

I:	 Selected	historical	financial	information	

The following table sets forth Prudential’s selected consolidated financial data for the periods indicated. Certain data is derived from 
Prudential’s audited consolidated financial statements prepared in accordance with International Financial Reporting Standards (IFRS) as 
issued by the International Accounting Standards Board (IASB) and as adopted by the European Union (EU) and European Embedded 
Value (EEV). 

This table is only a summary and should be read in conjunction with Prudential’s consolidated financial statements and the related 

notes included elsewhere in this document. 

Income	statement	data

IFRS basis results
Gross premium earned 
Outward reinsurance premiums 

Earned premiums, net of reinsurance 
Investment return 
Other income 

Total revenue, net of reinsurance 

Benefits and claims and movement in unallocated surplus 

of with-profits funds, net of reinsurance 

Acquisition costs and other expenditure 
Finance costs: interest on core structural borrowings 

of shareholder-financed operations 

Remeasurement of carrying value of Japan life business 

classified as held for sale

Loss on sale of Taiwan agency business 

Total charges, net of reinsurance 

Share of profits from joint ventures and associates, net of 

related tax

Profit before tax (being tax attributable to shareholders’ and 

policyholders’ returns)note (1) 

Tax (charge) credit attributable to policyholders’ returns 

Profit before tax attributable to shareholders 
Tax (charge) credit attributable to shareholders’ returns 

Profit from continuing operations after tax 
Discontinued operations (net of tax) 

Profit for the year 

Based on profit for the year attributable to the equity holders of 

the Company:
Basic earnings per share (in pence)
Diluted earnings per share (in pence)

Dividend per share declared and paid in reporting period 

Year	ended	31	December

2013  £m

2012*  £m

2011*  £m	

2010*  £m		

2009*  £m

 30,502 
(658)

 29,844 
 20,347 
 2,184 

 52,375 

29,113
(491)

28,622
23,931
1,885

54,438

24,837
(417)

24,420
9,361
1,711

35,492

23,610
(349)

23,261
21,662
1,539

46,462

19,525
(323)

19,202
26,813
1,143

47,158

(43,154)
(6,861)

(45,144)
(6,032)

(28,706)
(4,717)

(39,687)
(4,692)

(40,474)
(4,463)

(305)

(120)
– 

(280)

(286)

(257)

– 
– 

– 
– 

– 
– 

(209)

– 
(559)

(50,440)

(51,456)

(33,709)

(44,636)

(45,705)

147

135

76

64

29

 2,082 
(447)

 1,635 
(289)

 1,346 
– 

 1,346 

3,117
(370)

2,747
(584)

2,163
– 

2,163

1,859
7

1,866
(415)

1,451
– 

1,451

1,890
(607)

1,283
43

1,326
– 

1,326

1,482
(829)

653
(15)

638
(14)

624

52.8p
52.7p

85.1p
85.0p

57.1p
57.0p

52.4p
52.3p

24.9p
24.8p

(in pence)

30.52p

25.64p

25.19p

20.17p

19.20p

*  The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments to the employee benefits 
accounting standard, from 1 January 2013, as described in note A2. Accordingly, the 2009 to 2012 comparative results and related notes have been adjusted 
retrospectively from those previously published.

Additional information Prudential plc Annual Report 2013336

I:	 Selected	historical	financial	information	continued

Supplementary	IFRS	income	statement	data

Operating profit based on longer-term investment returnsnote (2)
Short-term fluctuations in investment returns on 

shareholder-backed business
Costs of terminated AIA transaction
Gain on dilution of Group’s holdings
Amortisation of acquisition accounting adjustments 
(Loss) profit attaching to held for sale Japan life business 
Costs of domestication of Hong Kong branch
Loss on sale and results of Taiwan agency business

Profit from continuing operations before tax attributable to 

2013  £m

2,954

(1,110)
– 
– 
(72)
(102)
(35)
– 

Year	ended	31	December

2012*  £m

2011*  £m	

2010*  £m		

2009*  £m

2,520

2,017

1,823

1,444

187
– 
42
(19)
17
– 
– 

(157)
– 
– 
– 
6
– 
– 

(201)
(377)
30
– 
8
– 
– 

(173)
– 
– 
– 
3
– 
(621)

shareholdersnote (2)

1,635

2,747

1,866

1,283

653

Operating earnings per share (reflecting operating profit based 
on longer-term investment returns after related tax and 
non-controlling interests and excluding 2010 exceptional tax 
credit) (in pence)

Operating earnings per share (reflecting operating profit based 
on longer-term investment returns after related tax and 
non-controlling interests and including 2010 exceptional tax 
credit) (in pence)

90.9p

76.9p

62.7p

58.8p

43.3p

90.9p

76.9p

62.7p

65.1p

43.3p

*  The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments to the employee benefits 
accounting standard, from 1 January 2013, as described in note A2. Accordingly, the 2009 to 2012 comparative results and related notes have been adjusted 
retrospectively from those previously published.

Supplementary	EEV	income	statement	data

Operating profit based on longer-term investment returnsnote (2)
Short-term fluctuations in investment returns on 

shareholder-backed business

Mark to market value movements on core borrowings
Effect of changes in economic assumptions 
Costs of terminated AIA transaction
Gain on dilution of Group’s holdings
Costs of domestication of Hong Kong branch
Gain on acquisition on REALIC
(Loss) profit attaching to held for sale Japan life business
Profit on sale and results of Taiwan agency business 

Profit from continuing operations before tax attributable to 

2013  £m

5,580

(819)
152
821
– 
– 
(35)
– 
(35)
– 

Year	ended	31	December

2012*  £m

2011*  £m	

2010*  £m		

2009*  £m

4,313

3,981

3,702

3,093

510
(380)
(2)
– 
42
– 
453
21
– 

(830)
(14)
(141)
– 
– 
– 
– 
(19)
– 

(52)
(164)
11
(377)
3
– 
– 
(10)
–

315
(795)
(908)
– 
– 
– 
– 
27
91

shareholders 

5,664

4,957

2,977

3,113

1,823

Operating earnings per share (reflecting operating profit based 
on longer-term investment returns after related tax and 
non-controlling interests and excluding 2010 exceptional tax 
credit) (in pence)

Operating earnings per share (reflecting operating profit based 
on longer-term investment returns after related tax and 
non-controlling interests and including 2010 exceptional tax 
credit) (in pence)

165.0p 

124.9p 

116.0p 

107.4p 

89.1p 

165.0p 

124.9p 

116.0p 

113.7p 

89.1p 

*  The Group has adopted new accounting standards on joint arrangements and amendments to employee benefits, from 1 January 2013, as described in note 1. 

Accordingly, the 2009 to 2012 comparative EEV results have been adjusted retrospectively from those previously published for the application of the IFRS standards 
and for the effect of the Japan life business sale agreement.

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued337

Year	ended	31	December

2013  £m

2012  £m

2011  £m	

2010  £m		

2009  £m

2,125
1,573
725

4,423
2,843

64%

1,897
1,462
836

4,195
2,452

58%

1,660
1,275
746

3,681
2,151

58%

1,501
1,164
820

3,485
2,028

58%

1,209
912
723

2,844
1,619

57%

New	business	data
New business excluding Japannote (3)

Annual premium equivalent (APE) sales:

Asianote (3)
US
UK

Total APE sales
EEV new business profit (NBP) 

NBP margin (% APE) 

Statement	of	financial	position	data

As	of	and	for	the	year	ended	31	December

Total assets
Total policyholder liabilities and unallocated surplus 

of with-profits funds

Core structural borrowings of shareholder-financed operations
Total liabilities
Total equity

2013  £m

325,932

286,014
4,636
316,281
9,651

2012*  £m

307,644

268,263
3,554
297,280
10,364

2011*  £m	

2010*  £m		

2009*  £m

270,018

256,330

224,291

233,538
3,611
261,411
8,607

221,895
3,676
248,765
7,565

194,089
3,394
218,418
5,873

*  The Group has adopted new accounting standards on consolidated financial statements and joint arrangements, and amendments to the employee benefits 
accounting standard, from 1 January 2013, as described in note A2. Accordingly, the 2009 to 2012 comparative results and related notes have been adjusted 
retrospectively from those previously published.

Other	data

As	of	and	for	the	year	ended	31	December

2013	 £bn

2012	 £bn

2011	 £bn	

2010	 £bn		

2009	 £bn

Funds under managementnote (4)
EEV shareholders’ equity, excluding non-controlling interests
Insurance Groups Directive capital surplus (as adjusted)note (5)

443
24.9
5.1

406
22.4
5.1

352
19.6
4.0

340
18.2
4.3

290
15.3
3.4

Notes
1 
2 

3 
4 

5 

This measure is the formal profit (loss) before tax measure under IFRS, but is not the result attributable to shareholders. 
Operating profits are determined on the basis of including longer-term investment returns. EEV and IFRS operating profits are stated after excluding the effect 
of short-term fluctuations in investment returns against long-term assumptions, gain on dilution of Group’s holdings, the costs arising from the domestication of 
the Hong Kong business, (loss) profit attaching to held for sale Japan life insurance business and, in 2010, costs associated with the terminated AIA transaction. 
Separately, on the IFRS basis, operating profit also excludes amortisation of acquisition accounting adjustments. In addition, for EEV basis results, operating 
profit excludes the effect of changes in economic assumptions, the market value movement on core borrowings and, in 2012, the gain arising on the acquisition 
of REALIC. 
Asia comparative APE new business sales prior to 2011 exclude the Japanese insurance operations, which ceased writing new business from 15 February 2010.
Funds under management comprise funds of the Group held in the statement of financial position and external funds that are managed by Prudential asset 
management operations.
The surpluses shown are before allowing for the final dividends for each year, which are paid in the following year. The 2013 surplus is estimated. 

Additional information Prudential plc Annual Report 2013338

II:	 IFRS	profit	and	loss	information

II(a)	 Analysis	of	long-term	insurance	business	pre-tax	IFRS	operating	profit	based	on	longer-term	investment		
returns	by	driver
This schedule classifies the Group’s pre-tax operating earnings from long-term insurance operations into the underlying drivers of those 
profits, using the following categories:

i 

 Spread income represents the difference between net investment income (or premium income in the case of the UK annuities new 
business) and amounts credited to certain policyholder accounts. It excludes the operating investment return on shareholder net 
assets, which has been separately disclosed as expected return on shareholder assets;

ii 

 Fee income represents profits driven by net investment performance, being asset management fees that vary with the size of the 
underlying policyholder funds net of investment management expenses;

iii  With-profits business represents the shareholders’ transfer from the with-profits fund in the year;

iv  Insurance margin primarily represents profits derived from the insurance risks of mortality, morbidity and persistency;

v  Margin on revenues primarily represents amounts deducted from premiums to cover acquisition costs and administration expenses;

vi   Acquisition costs and administration expenses represent expenses incurred in the year attributable to shareholders. It excludes items 
such as restructuring costs and Solvency II costs which are not included in the segment profit for insurance, as well as items that are 
more appropriately included in other source of earnings lines (eg investment expenses are netted against investment income as part 
of spread income or fee income as appropriate); and

vii   DAC adjustments comprises DAC amortisation for the year, excluding amounts related to short-term fluctuations, net of costs 

deferred in respect of new business.

Analysis	of	pre-tax	IFRS	operating	profit	by	source

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs
Administration expenses 
DAC adjustments

Expected return on shareholder assets

Long-term business operating profit
Asset management operating profit
GI commission
Other income and expenditurenote (i)

Total operating profit based on longer-term 

investment returns

2013  £m

Asia

On	prior	basis

Adjustments
notes (ii), (iii)

Asia

US

UK

Unallocated

Total	

125
154
47
681
1,574

(1,015)
(647)
32
58

 1,009 
82
 – 
 – 

(10)
 – 
 – 
(2)
(12)

 – 
13
3
 – 

(8)
(8)
 – 
 – 

115
154
 47 
679
 1,562 

(1,015)
(634)
35
58

 1,001 
74
 – 
 – 

730
1,172
 – 
588

(914)
(670)
313
24

 1,243 
59
 – 
 – 

228
65
251
89
187

(110)
(124)
(14)
134

 706 
441
29
– 

 – 
 – 
 – 
 – 
 – 

 – 
 – 
 – 
 – 

 – 
 – 
 – 
(599)

1,073
1,391
298
1,356
1,749

(2,039)
(1,428)
334
216

 2,950 
574
29
(599)

1,091

(16)

1,075

1,302

1,176

(599)

2,954

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued	
	
	
	
339

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costs
Administration expenses 
DAC adjustments

Expected return on shareholder assets
Gain on China Life (Taiwan) shares

Long-term business operating profit
Asset management operating profit
GI commission
Other income and expenditurenote (i)

Total operating profit based on longer-term 

investment returns

2012  £m

Asia

As	previously	
reported

Adjustments
notes (ii), (iii)

Asia

US

UK

Unallocated

Total	

106
141
39
594
1,453

(903)
(583)
(28)
43
51

 913 
75
 – 
 – 

988

(13)
– 
– 
(5)
(14)

– 
13
12
– 
– 

(7)
(6)
 – 
 – 

93
141
39
589
1,439

(903)
(570)
(16)
43
51

 906 
69
 – 
 – 

702
875
– 
399
 – 

(972)
(537)
442
55
– 

 964 
39
 – 
 – 

266
61
272
39
216

(122)
(128)
(8)
107
– 

 703 
371
33
–

 – 
 – 
 – 
 – 
 – 

 – 
 – 
 – 
 – 
–

 – 
 – 
 – 
(565)

1,061
1,077
311
1,027
1,655

(1,997)
(1,235)
418
205
51

 2,573 
479
33
(565)

(13)

975

1,003

1,107

(565)

2,520

Notes
(i) 
(ii) 

Including restructuring and Solvency II implementation costs.
The analysis excludes the results of the held for sale life insurance business of Japan. The results of Japan life business excluded in 2013 were: profit of £3 million 
(2012: loss of £2 million). 

(iii)  The Group has adopted new accounting standards on joint arrangements, as described in note A2. The only impact of the resulting change on the analysis 

above is to deduct the associated tax expense from the joint ventures’ operating profit by treating it as an administration expense. This contributed to an 
additional expense, as follows:
–  Long-term business – 2013: £5 million (2012: £9 million); and
–  Asset management business – 2013: £8 million (2012: £6 million).
All other lines continue to include the Group’s share of the relevant part of the joint ventures’ pre-tax operating profit.

Long-term	business

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costsnote (i)
Administration expenses
DAC adjustments

Expected return on shareholder assets
Gain on China Life (Taiwan) shares

Operating profit

2013

Average	
liability	
notes (iii), (v)
£m 

64,312
96,337
97,393

Total

Margin
note (ii)
bps 

167
144
31

4,423
169,158

(46)%
(84)

Profit	

£m

1,073
1,391
298
1,356
1,749

(2,039)
(1,428)
334
216
 – 

2,950

1,061
1,077
311
1,027
1,655

(1,997)
(1,235)
418
205
51

2,573

2012

Profit	

£m

Average	
liability	
notes (iii), (iv), (v)
£m 

61,432
78,433
95,681

Margin
note (ii)
bps 

173
137
33

4,195
142,205

(48)%
(87)

Additional information Prudential plc Annual Report 2013	
	
	
	
 
 
 
 
 
 
340

II:	 IFRS	profit	and	loss	information	continued

Notes
(i) 

The ratio for acquisition costs is calculated as a percentage of APE including with-profits sales. Acquisition costs include only those relating to 
shareholder-backed business. 

(ii)  Margin represents the operating return earned in the year as a proportion of the relevant class of policyholder liabilities excluding unallocated surplus. 
(iii)  For UK and Asia, opening and closing policyholder liabilities have been used to derive an average balance for the year, as a proxy for average balances 

throughout the year. The calculation of average liabilities for Jackson is derived from month-end balances throughout the year, as opposed to opening and 
closing balances only. Average liabilities for spread income are based on the general account liabilities to which spread income attaches. In addition, for REALIC 
(acquired in 2012), which are included in the average liability to calculate the administration expense margin, the calculation excludes the liabilities reinsured 
to third parties prior to the acquisition by Jackson. Average liabilities are adjusted for business acquisitions and disposals in the year.

(iv)  The Group has adopted new accounting standards on joint arrangements, as described in note A2. The only impact of the resulting change on the analysis 

above is to deduct the associated tax expense from the joint ventures’ operating profit by treating it as an administration expense. The impact of this change is 
explained in note (iii), to the ‘Analysis of pre-tax IFRS operating profit by source’ table earlier in this section. All other lines continue to include the Group’s share 
of the relevant part of the joint ventures’ pre-tax operating profit.
The 2013 analysis excludes the results of the held for sale life insurance business of Japan in both the individual profit and average liability amounts shown in 
the table above. The comparative results have been presented on a consistent basis.

(v) 

Long-term	business

Spread income
Fee income 
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costsnote (i)
Administration expenses
DAC adjustments

Expected return on shareholder assets
Gain on China Life (Taiwan) shares

Operating profit

Asia
note (iii)

2013

Average	
liability	
note (iv) 
£m 

7,446
13,714
13,263

Margin

bps 

154
112
35

2,125
21,160

(48)%

(300)

Profit

£m

115
154
47
679
1,562

(1,015)
(634)
35
58
 – 

1,001

2012
note (ii)

Average	
liability	
note (iv) 
£m	

5,978
12,648
12,990

Margin

bps 

155
111
30

1,897
18,626

(48)%
(306)

Profit	

£m

93
141
39
589
1,439

(903)
(570)
(16)
43
51

906

Notes
(i) 

(ii) 

The ratio for acquisition costs is calculated as a percentage of APE including with-profits sales. Acquisition costs include only those relating to shareholder-
backed business. 
The Group has adopted new accounting standards on joint arrangements, as described in note A2. The only impact of the resulting change on the analysis 
above is to deduct the associated tax expense from the joint ventures’ operating profit by treating it as an administration expense. The impact of this change is 
explained in note (iii) to the ‘Analysis of pre-tax IFRS operating profit by source’ table earlier in this section. All other lines continue to include the Group’s share 
of the relevant part of the joint ventures’ pre-tax operating profit.

(iii)  The analysis excludes the 2012 and 2013 results of the life insurance business of Japan in both the individual profit and the average liability amounts shown in 

the table above.

(iv)  Opening and closing policyholder liabilities, adjusted for corporate transactions, have been used to derive an average balance for the year, as a proxy for 

average balances throughout the year. 

Analysis	of	Asia	operating	profit	drivers
 — Spread income has increased by £22 million from £93 million in 2012 to £115 million in 2013, an increase of 24 per cent, predominantly 

reflecting the growth of the Asian non-linked policyholder liabilities.

 — Fee income has increased from £141 million in 2012 to £154 million in 2013, broadly in line with the increase in movement in average 

unit-linked liabilities. 

 — Insurance margin has increased by £90 million from £589 million in 2012 to £679 million in 2013, predominantly reflecting the 

continued growth of the in-force book, which contains a relatively high proportion of risk-based products and management action on 
claims controls and pricing. Insurance margin includes non-recurring items of £52 million (2012: £48 million), reflecting items that are 
not expected to reoccur in the future.

 — Margin on revenues has increased by £123 million from £1,439 million in 2012 to £1,562 million in 2013, primarily reflecting the higher 

premium income recognised in the year.

 — Acquisition costs have increased from £903 million in 2012 to £1,015 million in 2013, in line with the 12 per cent increase in sales, 
resulting in a stable acquisition cost ratio. The analysis above uses shareholder acquisition costs as a proportion of total APE. If 
with-profits sales were excluded from the denominator the acquisition cost ratio would become 65 per cent (2012: 63 per cent) 
reflecting changes to product and country mix.

 — Administration expenses have increased from £570 million in 2012 to £634 million in 2013 as the business continues to expand.  

The administration expense ratio remains broadly in line with prior periods at 300 basis points (2012: 306 basis points). 

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued	
Long-term	business

Spread income
Fee income 
Insurance margin
Expenses:

Acquisition costsnote (i)
Administration expenses
DAC adjustments

Expected return on shareholder assets

Operating profit

Profit

£m

730
1,172
588

(914)
(670)
313
24

1,243

US

Margin

Profit	

2013

Average	
liability	
note (ii) 
£m 

29,648
59,699

bps 

246
196

1,573
97,856

(58)%
(68)

£m

702
875
399

(972)
(537)
442
55

964

341

2012

Average	
liability	
note (ii) 
£m	

29,416
44,046

Margin

bps 

239
199

1,462
75,802

(66)%
(71)

Notes
(i) 
(ii) 

The ratio for acquisition costs is calculated as a percentage of APE. 
The calculation of average liabilities for Jackson is derived from month-end balances throughout the year, as opposed to opening and closing balances only. 
Average liabilities for spread income are based on the general account liabilities to which spread income attaches. Average liabilities used to calculate the 
administrative expense margin exclude the REALIC liabilities reinsured to third parties prior to the acquisition by Jackson.

Analysis	of	US	operating	profit	drivers	
 — Spread income has increased by 4 per cent to £730 million in 2013 from £702 million in 2012. The reported spread margin increased to 
246 basis points from 239 basis points in 2012, primarily as a result of lower crediting rates. In addition, spread income benefited from 
swap transactions previously entered into to more closely match the overall asset and liability duration. Excluding this effect, the 
spread margin would have been 182 basis points (2012: 186 basis points).

 — Fee income has increased by 34 per cent to £1,172 million in 2013, compared to £875 million in 2012, primarily due to higher average 
separate account balances due to positive net cash flows from variable annuity business and market appreciation. Fee income margin 
has remained broadly consistent with the prior year at 196 basis points (2012: 199 basis points), with the decrease primarily 
attributable to the change in the mix of business.

 — Insurance margin represents operating profits from insurance risks, including variable annuity guarantees and other sundry items. 

Positive net flows into variable annuity business with life contingent and other guarantee fees, coupled with a benefit in the year from 
re-pricing actions, have increased the insurance margin from £399 million in 2012 to £588 million in 2013. This includes a benefit due 
to the inclusion of the full year of operations for REALIC, which contributed £188 million in 2013, compared to £87 million in 2012. 
 — Acquisition costs, which are commissions and expenses incurred to acquire new business, including those that are not deferrable, 

have decreased by £58 million compared to 2012, due largely to the discontinuation of certain policy enhancement options on annuity 
business. As a percentage of APE, acquisition costs have decreased to 58 per cent for 2013, compared to 66 per cent in 2012. This 
is due to the discontinuation of contract enhancements mentioned above and the continued increase in producers selecting 
asset-based commissions which are treated as an administrative expense in this analysis, rather than front end commissions.

 — Administration expenses increased to £670 million during 2013 compared to £537 million in 2012, primarily as a result of higher asset- 
based commissions paid on the larger 2013 separate account balance. Asset-based commissions are paid upon policy anniversary 
dates and are treated as an administration expense in this analysis, as opposed to a cost of acquisition and are offset by higher fee 
income. Excluding the trail commissions previously mentioned, the resulting administration expense ratio would be lower at 44 basis 
points (2012: 48 basis points), reflecting the benefits of operational leverage.

 — DAC adjustments decreased to £313 million in 2013 compared to £442 million in 2012, due to lower levels of current year acquisition 
costs being deferred and higher DAC amortisation being incurred following higher gross profits. Certain acquisition costs are not 
fully deferrable, resulting in new business strain of £198 million for 2013 (2012: £174 million) mainly reflecting the increase in sales 
in the period. 

Additional information Prudential plc Annual Report 2013	
342

II:	 IFRS	profit	and	loss	information	continued

Analysis	of	pre-tax	operating	profit	before	and	after	acquisition	costs	and	DAC	adjustments

Long-term	business

Other	
operating	
profits

2013  £m

Acquisition	costs

Incurred

Deferred

Total

Other	
operating	
profits

2012  £m

Acquisition	costs

Incurred

Deferred

Total

Total operating profit before acquisition 

costs and DAC adjustments

1,844

Less new business strain
Other DAC adjustments – amortisation 
of previously deferred acquisition 
costs:
Normal
Decelerated 

Total

1,844

(914)

Long-term	business

Spread income
Fee income
With-profits
Insurance margin
Margin on revenues
Expenses:

Acquisition costsnote (i)
Administration expenses
DAC adjustments

Expected return on shareholders’ assets

Operating profit

Profit

£m

228
65
251
89
187

(110)
(124)
(14)
134

706

(914)

716

1,844
(198)

1,494

(972)

798

1,494
(174)

(485)
82

1,243

1,494

(972)

(412)
56

442

(412)
56

964

(485)
82

313

2013

Average	
liability	
note (ii) 
£m 

27,218
22,924
84,130

UK

Margin

Profit	

bps 

84
28
30

£m

266
61
272
39
216

(122)
(128)
(8)
107

703

725
50,142

(15)%
(25)

2012

Average	
liability	
note (ii) 
£m	

26,038
21,739
82,691

Margin

bps 

102
28
33

836
47,777

(15)%
(27)

Notes	
(i) 

The ratio for acquisition costs is calculated as a percentage of APE including with-profits sales. Acquisition costs include only those relating to shareholder-
backed business. 

(ii)  Opening and closing policyholder liabilities have been used to derive an average balance for the year, as a proxy for average balances throughout the year.

Analysis	of	UK	operating	profit	drivers
 — Spread income has reduced from £266 million in 2012 to £228 million in 2013, principally due to lower annuity sales in the year.
 — Fee income has increased in line with the increase in unit-linked liabilities. 
 — With-profits income has decreased by £21 million from £272 million in 2012 to £251 million in 2013, principally due to a 50 basis point 
reduction in annual bonus rates. This has contributed to the reduction in the with-profits margin from 33 basis points in 2012 to 30 
basis points in 2013. 

 — Insurance margin has increased from £39 million in 2012 to £89 million in 2013. This increase arises from our improved profits from our 

protection business, the non-recurrence of the 2012 effect of strengthening longevity assumptions on our annuity book and 
£27 million positive impact of undertaking a longevity swap on certain aspects of the UK’s annuity back-book liabilities in the first half 
of 2013. 

 — Margin on revenues represents premium charges for expenses and other sundry net income received by the UK. 2013 income was 

£187 million, £29 million lower than in 2012, reflecting lower premium volumes in the year.

 — Acquisition costs as a percentage of new business sales are in line with 2012 at 15 per cent. Lower commission payments from the 
implementation of the recommendations of the Retail Distribution Review have been more than offset by the effect of lower bulk 
annuity sales in the year, which traditionally are less capital intensive.

The ratio above expresses the percentage of shareholder acquisition costs as a percentage of total APE sales. It is, therefore, 
impacted by the level of with-profit sales in the year. Acquisition costs as a percentage of shareholder-backed new business sales 
were 32 per cent in 2013 (2012: 33 per cent).

 — Administration expenses at £124 million are £4 million lower than for 2012 due to lower project spend in the first half of the year.
 — Expected return on shareholder assets has increased from £107 million in 2012 to £134 million in 2013, principally due to improved 

investment returns in the year and higher surplus assets. 

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued	
343

II(b)	 Asia	operations	–	analysis	of	IFRS	operating	profit	by	territory
Operating profit based on longer-term investment returns for Asia operations are analysed as follows:

Hong Kong
Indonesia
Malaysia 
Philippines
Singapore
Thailand
Vietnam

SE	Asia	operations	inc.	Hong	Kong
China
India
Korea
Taiwan
Other
Non-recurrent itemsnote (ii)

Operating profit before gain on China Life of Taiwan
Gain on sale of stake in China Life of Taiwannote (ii)

Total	insurance	operationsnote (i)
Development expenses

Total	long-term	business	operating	profitnote (iii)
Eastspring Investments 

Total	Asia	operations	

2013  £m

AER
2012*  £m	

AER
	vs	2012

CER
	vs	2012

101
291
137
18
219
53
54

873
10
51
17
12
(4)
44

1,003
– 

1,003
(2)

1,001
74

1,075

88
260
118
15
206
7
25

719
16
50
16
18
(5)
48

862
51

913
(7)

906
69

975

15%
12%
16%
20%
6%
657%
116%

21%
(38)%
2%
6%
(33)%
(20)%
(8)%

16%
(100)%

10%
(71)%

10%
7%

10%

13%
23%
17%
19%
5%
640%
115%

25%
(40)%
10%
2%
(34)%
(20)%
(10)%

20%
(100)%

13%
(71)%

13%
9%

13%

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(i) 

Analysis of operating profit between new and in-force business
The result for insurance operations comprises amounts in respect of new business and business in force as follows:

New business strain
Business in force
Non-recurrent items:note (ii)

Other non-recurrent items
Gain on sale of stake in China Life (Taiwan)

Total

2013  £m

2012*  £m	

(15)
974

44
– 

1,003

(46)
860

48
51

913

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting 

standards described in note A2.

The IFRS new business strain corresponds to approximately 1 per cent of new business APE premiums for 2013 (2012: approximately 2 per cent of new business 
APE). The improvement is driven by a shift in overall sales mix to lower strain products and countries.

The strain reflects the aggregate of the pre-tax regulatory basis strain to net worth after IFRS adjustments for deferral of acquisition costs and deferred 

income where appropriate.

(ii)  During 2012, the Group sold its 7.74 per cent stake in China Life (Taiwan) for £97 million crystallising a gain of £51 million. 

Other non-recurrent items of £44 million in 2013 (2012: £48 million) represent a small number of items that are not anticipated to re-occur in subsequent years. 

(iii)  To facilitate comparisons of operating profit based on longer-term investment returns that reflect the Group’s retained operations, the results attributable to the 
held for sale Japan life business are not included within the long-term business operating profit for Asia. The 2012 comparative results have also been adjusted. 
The Japan life business contributed a profit of £3 million in 2013 (2012: loss of £(2) million).

Additional information Prudential plc Annual Report 2013 
 
 
344

II:	 IFRS	profit	and	loss	information	continued

II(c)	 Analysis	of	asset	management	operating	profit	based	on	longer-term	investment	returns

2013  £m

M&G
note (ii)

Eastspring
	Investments
note (ii)

PruCap

US

Total

Operating income before performance-related fees
Performance-related fees

Operating income(net of commission)note (i)
Operating expensenote (i)
Share of associate’s results
Group’s share of tax on joint ventures’ operating profit

Operating profit based on longer-term investment returns

Average funds under management
Margin based on operating income*
Cost/income ratio†

863
25

888
(505)
12
– 

395

215
1

216
(134)
– 
(8)

74

£233.8bn
37 bps
59%

£61.9bn
35 bps
62%

121
 – 

121
(75)
– 
– 

46

362
 – 

362
(303)
– 
– 

59

1,561
26

 1,587 
(1,017)
12
(8)

574

2012  £m

M&G
note (ii)

Eastspring
	Investments
note (ii)

PruCap

US

Total

Operating income before performance-related fees
Performance-related fees

Operating income (net of commission)note (i)
Operating expensenote (i)
Share of associate’s results
Group’s share of tax on joint ventures’ operating profit

Operating profit based on longer-term investment returns

Average funds under management
Margin based on operating income*
Cost/income ratio†

734
9

743
(436)
13
– 

320

201
2

203
(128)
– 
(6)

69

£205.1bn
36 bps
59%

£55.0bn
37 bps
64%

120
 – 

120
(69)
– 
– 

51

296
 – 

296
(257)
– 
– 

39

1,351
11

1,362
(890)
13
(6)

479

Notes
(i) 

Operating income and expense includes the Group’s share of contribution from joint ventures (but excludes any contribution from associates). In the income 
statement, as shown in note B2 of the IFRS financial statements, these amounts are netted and tax deducted and shown as a single amount.

(ii)  M&G and Eastspring Investments can be further analysed as follows:

2013

2012

2013

2012

Retail
£m	

550

438

Retail
£m	

127

118

M&G

Operating	income	before	performance	related	fees

Margin
	of	FUM*
bps 

Institutional‡
£m

Margin
	of	FUM*
bps 

89

91

313

296

18

19

Eastspring	Investments

Operating	income	before	performance	related	fees

Margin
	of	FUM*
bps 

Institutional‡
£m

Margin
	of	FUM*
bps 

60

64

88

83

22

24

Total
£m 

863

734

Total
£m 

215

201

Margin
	of	FUM*
bps	

37

36

Margin
	of	FUM*
bps	

35

37

*  Margin represents operating income before performance related fees as a proportion of the related funds under management (FUM). Monthly closing internal 
and external funds managed by the respective entity have been used to derive the average. Any funds held by the Group’s insurance operations which are 
managed by third parties outside of the Prudential Group are excluded from these amounts.

† Cost/income ratio represents cost as a percentage of operating income before performance related fees. 
‡ Institutional includes internal funds.

(iii)  The 2012 comparative results have been adjusted retrospectively from those previously published for the application of the new accounting standards 
described in note A2 following adoption of IFRS 11 for Group’s joint ventures. This amount is excluded from the cost for cost/income ratio purposes.

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continuedIII:	 Other	information

III(a)	 Holding	company	cash	flow

Net	cash	remitted	by	business	units:
UK	net	remittances	to	the	Group
UK Life fund paid to the Group
Shareholder-backed business:
  Other UK paid to the Group
  Group invested in UK
  Total shareholder-backed business

Total	UK	net	remittances	to	the	Group

US	remittances	to	the	Group

Asia	net	remittances	to	the	Group

Asia paid to the Group:
Long-term business

  Other operations

Group invested in Asia:
Long-term business

  Other operations (including funding of regional head office costs)

Total	Asia	net	remittances	to	the	Group

M&G	remittances	to	the	Group
PruCap	remittances	to	the	Group

Net	remittances	to	the	Group	from	business	units
Net interest paid
Tax received
Corporate activities
Solvency II costs

Total	central	outflows

Operating	holding	company	cash	flow	before	dividend*
Dividend paid 

Operating	holding	company	cash	flow	after	dividend*
Issue of hybrid debt, net of costs
Acquisition of Thanachart Life
Hedge purchase cost (equity tail risks)
Costs of the domestication of the Hong Kong branch
Other net cash payments 

Total	holding	company	cash	flow
Cash and short-term investments at beginning of year
Foreign exchange movements

Cash	and	short-term	investments	at	end	of	year

*  Including central finance subsidiaries.

345

2013  £m

2012  £m

206

216

149
– 
149

355

294

454
56

510

(9)
(101)

(110)

400

235
57

1,341
(300)
202
(185)
(32)

(315)

1,026
(781)

245
1,124
(397)
– 
(31)
(83)

858
1,380
(8)

2,230

101
(4)
97

313

249

491
60

551

(107)
(103)

(210)

341

206
91

1,200
(278)
194
(158)
(47)

(289)

911
(655)

256
– 
– 
(32)
– 
(43)

181
1,200
(1)

1,380

Additional information Prudential plc Annual Report 2013 
 
346

III:	 Other	information	continued

III(b)	 Funds	under	management
a	 Summary note (i)

Business area:

Asia operations
US operations
UK operations

Prudential Group funds under management
External fundsnote (ii)

Total funds under management

2013	 £bn

2012*	 £bn

38.0
104.3
157.3

299.6
143.3

442.9

38.9
91.4
154.0

284.3
121.4

405.7

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

Notes
(i) 
(ii) 

Including Group’s share of assets managed by joint ventures. 
External funds shown above as at 31 December 2013 of £143.3 billion (2012: £121.4 billion) comprise £148.2 billion (2012: £133.5 billion) of funds managed by M&G 
and Eastspring Investments as shown in note (c) below, less £4.9 billion (2012: £12.1 billion) that are classified within Prudential Group’s funds. The £148.2 billion 
(2012: £133.5 billion) investment products comprise £143.9 billion (2012: £129.5 billion) as published in the New Business schedules plus Asia Money Market 
Funds of £4.3 billion (2012: £4.0 billion). 

b	 Prudential	Group	funds	under	management	–	analysis	by	business	area

Investment properties†
Equity securities
Debt securities
Loans and receivables
Other investments and deposits

Total included in statement of financial position

Internally managed funds held in insurance 

join ventures

Asia	operations

US	operations

UK	operations

Total

2013	 £bn 2012*	 £bn

2013	 £bn 2012*	 £bn

2013	 £bn 2012*	 £bn

2013	 £bn 2012*	 £bn

– 
14.4
18.6
0.9
0.9

34.8

– 
12.7
20.1
1.0
1.8

35.6

– 
66.0
30.3
6.4
1.6

104.3

0.1
49.6
33.0
6.2
2.5

91.4

11.7
39.8
84.0
5.3
16.0

10.6
36.3
85.8
5.5
15.5

156.8

153.7

11.7
120.2
132.9
12.6
18.5

295.9

10.7
98.6
138.9
12.7
19.8

280.7

3.2

3.3

– 

– 

0.5

0.3

3.7

3.6

Total Prudential Group funds under management

 38.0 

 38.9 

 104.3 

 91.4 

 157.3 

 154.0 

 299.6 

284.3

*  The 2012 comparative results have been adjusted from those previously published for the retrospective application of the new and amended accounting standards 

described in note A2.

† As included in the investments section of the consolidated statement of financial position at 31 December 2013, except for £0.3 billion (2012: £0.1 billion) investment 

properties which are held for sale or occupied by the Group and, accordingly under IFRS, are included in other statement of financial position captions.

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued347

c	 Investment	products	–	external	funds	under	management

Eastspring Investmentsnote
M&G

Group total

Eastspring Investmentsnote
M&G

Group total

2013  £m

1	Jan	
2013

21,634
111,868

133,502

Market
gross
inflows

74,206
40,832

Redemptions

(72,111)
(31,342)

115,038

(103,453)

2012  £m

1	Jan	
2012

19,221
91,948

111,169

Market
gross
inflows

60,498
36,463

96,961

Redemptions

(59,098)
(19,582)

(78,680)

Market
exchange
translation
and	other
movements

(1,507)
4,631

3,124

Market
exchange
translation
and	other
movements

1,013
3,039

4,052

31	Dec
2013

22,222
125,989

148,211

31	Dec
2012

21,634
111,868

133,502

Note
Including Asia Money Market Funds at 31 December 2013 of £4.3 billion (2012: £4.0 billion).

d	 M&G	and	Eastspring	Investments	–	total	funds	under	management

M&G

External funds under management
Internal funds under management

Total funds under management

Eastspring	Investments

External funds under managementnote
Internal funds under management

Total funds under management

Note
Including Asia Money Market Funds at 31 December 2013 of £4.3 billion (2012: £4.0 billion).

2013	 £bn

2012	 £bn

126.0
118.0

244.0

111.9
116.4

228.3

2013	 £bn

2012	 £bn

22.2
37.7

59.9

21.6
36.5

58.1

Additional information Prudential plc Annual Report 2013348

III:	 Other	information	continued

III(c)	 Additional	information	on	pre	and	post-tax	EEV	basis	results
The Group intends to alter its basis of presentation of EEV results for 2014 and subsequent reporting periods to a post-tax basis, in line 
with the approach adopted by a number of international insurance groups. The following tables provide an analysis of the Group’s profit 
and loss account and key accompanying notes on a pre-tax and post-tax basis for the most recent reporting periods. 

Pre	and	post-tax	operating	profit	based	on	longer-term	investment	returns

Asia	operations
New businessnotes (ii), (iii)
Business in force*:

Unwind of discount and other expected 

returns

Effect of changes in operating assumptions
Experience variances and other items

Long-term business
Eastspring Investments*
Development expenses

Total*

US	operations
New businessnote (ii)
Business in force:

Unwind of discount and other expected 

returns

Effect of changes in operating assumptions
Experience variances and other items

Long-term business
Broker-deal and asset management

Total

UK	operations
New businessnote (ii)
Business in force:

Unwind of discount and other expected 

returns

Effect of changes in operating assumptions
Experience variances and other items

Long-term business
General insurance commission

Total UK insurance operations
M&G (including Prudential Capital)

Total

Other income and expenditure
Solvency II and restructuring costs

Operating	profit	based	on	longer-term	

investment	returns

Analysed	as	profits	(losses)	from:

New businessnotes (ii), (iii)
Business in force*

Long-term business*
Asset management*
Other results

Total*

Pre-tax

Post-tax
note (i)

Full	year	
2013	
£m

Full	year	
2012
£m

Half	year	
2013	
£m

Full	year	
2013	
£m

Full	year	
2012
£m

Half	year	
2013	
£m

1,460

 1,266 

 659 

 1,139 

 982 

 502 

 846 
 17 
 64 
 927 

 2,387 
 74 
(2) 

 2,459 

 595 
 22 
 75 
 692 

 1,958 
 69 
(7) 

 2,020 

 400 
(13) 
 33 
 420 

 1,079 
 38 
(2) 

 1,115 

 668 
 5 
 80 
 753 

 1,892 
 64 
(1) 

 1,955 

 465 
 13 
 76 
 554 

 1,536 
 58 
(5) 

 1,589 

 315 
(6) 
 18 
 327 

 829 
 32 
(2) 

 859 

 1,086 

 873 

 479 

 706 

 568 

 311 

 187 
45 
 164 
 396 

 707 
 21 

 728 

 100 

 204 
–
–
 204 

 304 
 11 

 315 
 175 

 490 

608
116
411
 1,135 

 2,221 
 59 

 2,280 

 412 
 35 
 290 
 737 

 1,610 
 39 

 1,649 

 287 
70 
 180 
 537 

 1,016 
 34 

 1,050 

395
76
349
 820 

 1,526 
 39 

 1,565 

 268 
 23 
 238 
 529 

 1,097 
 18 

 1,115 

297

 313 

 130 

237

 241 

547
122
67
 736 

 1,033 
29

 1,062 
 441 

 1,503 

(619)
(43)

 482 
 87 
(16) 
 553 

 866 
 33 

 899 
 371 

 1,270 

(554) 
(72) 

 267 
–
7 
 274 

 404 
 15 

 419 
 225 

 644 

(304) 
(26) 

437
98
60
 595 

 832 
 22 

 854 
 346 

 373 
 67 
10 
 450 

 691 
 25 

 716 
 285 

 1,200 

 1,001 

(482)
(34)

(476) 
(55) 

(235) 
(21) 

 5,580 

 4,313 

 2,479 

 4,204 

 3,174 

 1,821 

 2,843 
 2,798 

 5,641 
 574 
(635) 

 5,580 

 2,452 
 1,982 

 4,434 
 479 
(600) 

 4,313 

 1,268 
 1,231 

 2,499 
 297 
(317) 

 2,479 

 2,082 
 2,168 

 4,250 
 449 
(495) 

 4,204 

 1,791 
 1,533 

 3,324 
 361 
(511) 

 3,174 

 913 
 927 

 1,840 
 228 
(247) 

 1,821 

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the adoption of IFRS 11 and for the reclassification of the result 

attributable to the held for sale Japan life business – see note 18 of the EEV basis results section.

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued349

Summary	of	consolidated	income	statement

Operating	profit	based	on	longer-term	

investment	returns*

Short-term fluctuations in investment returns:

Asia operations*
US operations
UK insurance operations
Other operations*

Effect of changes in economic assumptions:

Asia operations
US operations
UK insurance operations

Other non-operating profit

Total non-operating profit

Pre-tax

Post-tax
note (i)

Full	year	
2013	
£m

Full	year	
2012
£m

Half	year	
2013	
£m

Full	year	
2013	
£m

Full	year	
2012
£m

Half	year	
2013	
£m

5,580

4,313

2,479

 4,204 

3,174

1,821

(405)
(422)
35 
(27)
(819)

283 
372 
166 
 821 
 82 

 84 

362 
(254)
315 
87 
510 

(135)
85 
48 
(2)
136 

 644 

(282)
(404)
(92)
(30)
(808)

333 
62 
289 
 684 
156

 32 

(308)
(280)
28 
(4)
(564)

255 
242 
132 
629
89 

 154 

302 
(163)
243 
83 
465 

(99)
56 
37 
(6)
136 

 595 

(223)
(271)
(70)
(23)
(587)

272 
40 
222 
534
156 

 103 

Profit attributable to shareholders

 5,664 

 4,957 

 2,511 

 4,358 

 3,769 

 1,924 

*  The 2012 comparative results have been adjusted retrospectively from those previously published for the revised IAS 19 and for the reclassification of the result 

attributable to the held for sale Japan life business – see note 18 of the EEV basis results section.

Notes
(i) 

The tax rates include the impact of tax effects determined on a local regulatory basis. Tax payments and receipts included in the projected cash flows to 
determine the value of in-force business are calculated using rates that have been substantively enacted by the end of the reporting period. 

(ii)  New business contribution

Full year 2013
Q3 2013
Half year 2013
Q1 2013
Full year 2012
Q3 2012
Half year 2012
Q1 2012
Full year 2011

(iii)  New business contribution by Asia territory

Pre-tax	new	business	contribution

Post-tax	new	business	contribution	

Asia	
operations
£m

US	
operations
£m

UK	
insurance	
operations
£m

1,460
990
659
308
1,266
828
547
260
1,076

1,086
756
479
192
873
683
442
214
815

297
204
130
63
313
227
152
62
260

Asia	
operations
£m 

US	
operations
£m

UK	
insurance	
operations
£m

1,139
767
502
237
982
627
414
197
811

706
492
311
125
568
444
288
139
530

237
163
100
48
241
173
116
47
195

Total
£m

2,843
1,950
1,268
563
2,452
1,738
1,141
536
2,151

Total
£m

2,082
1,422
913
410
1,791
1,244
818
383
1,536

Full	year	
2013	
£m

Pre-tax

Full	year	
2012
£m

Half	year	
2013	
£m

Full	year	
2013	
£m

Post-tax	

Full	year	
2012
£m

Half	year	
2013	
£m

Asia operations:

China
Hong Kong
India
Indonesia
Korea
Taiwan
Other

 37 
 354 
 18 
 480 
 33 
 37 
 501 

26
210
19
476
26
48
461

Total Asia operations

 1,460 

 1,266 

 17 
 162 
 10 
 228 
 19 
 16 
 207 

 659 

28
283
15
359
25
31
398

 1,139 

20
162
15
365
20
40
360

982

13
125
8
174
14
13
155

 502 

Additional information Prudential plc Annual Report 2013350

III:	 Other	information	continued

III(d)	 Reconciliation	of	expected	transfer	of	value	of	in-force	(VIF)	and	required	capital	business	to	free	surplus
The tables below show how the VIF generated by the in-force long-term business and the associated required capital is modelled 
as emerging into free surplus over the next 40 years. Although a small amount (less than 2 per cent) of the Group’s embedded value 
emerges after this date, analysis of cash flows emerging in the years shown in the tables is considered most meaningful. The modelled 
cash flows use the same methodology underpinning the Group’s embedded value reporting and so are subject to the same assumptions 
and sensitivities.

In addition to showing the amounts, both discounted and undiscounted, expected to be generated from all in-force business at 
31 December 2013, the tables also present the expected future free surplus to be generated from the investment made in new business 
during 2013 over the same 40 year period. 

Expected	transfer	of	value	of	in-force	(VIF)	and	required	capital	business	to	free	surplus

Expected	period	of	emergence

2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034 to 2038
2039 to 2043
2044 to 2048
2049 to 2053

Undiscounted	expected	generation	from	
all	in-force	business	at	31	December*	

Undiscounted	expected	generation	from	
2013	long-term	new	business	written*

2013  £m

Asia

801
821
798
735
705
682
672
665
654
650
635
633
637
637
624
596
590
570
561
544
2,586
2,334
2,075
1,808

US

902
817
760
709
700
666
670
623
540
469
386
313
265
228
206
174
162
146
158
85
305
104
– 
– 

UK

Total

462
471
467
467
479
466
462
455
451
461
449
440
429
423
408
401
389
377
368
363
1,400
1,152
569
336

2,165
2,109
2,025
1,911
1,884
1,814
1,804
1,743
1,645
1,580
1,470
1,386
1,331
1,288
1,238
1,171
1,141
1,093
1,087
992
4,291
3,590
2,644
2,144

Asia

116
140
142
111
107
93
96
99
93
105
89
93
88
89
109
84
85
84
82
90
399
357
313
276

US

260
113
114
40
108
92
85
127
105
88
70
58
50
43
38
29
24
20
17
15
32
(13)
– 
– 

UK

24
21
21
19
21
20
20
20
20
21
19
18
18
18
18
18
18
18
18
19
82
96
54
37

Total

400
274
277
170
236
205
201
246
218
214
178
169
156
150
165
131
127
122
117
124
513
440
367
313

Total	free	surplus	expected	to	emerge		

in	the	next	40	years

22,013

9,388

12,145

43,546

3,340

1,515

658

5,513

*  The analysis excludes amounts incorporated into VIF at 31 December 2013 where there is no definitive timeframe for when the payments will be made or receipts 

received. In particular, it excludes the value of the shareholders’ interest in the estate. It also excludes any free surplus emerging after 2053. Following its classification 
as held for sale, the Asia cash flows exclude any cash flows in respect of Japan.

The above amounts can be reconciled to the new business amounts as follows:

New	business

Undiscounted expected free surplus generation for years 2014 to 2053
Less: discount effect

Discounted expected free surplus generation for years 2014 to 2053
Discounted expected free surplus generation for years 2053+
Less: free surplus investment in new business
Other items*

Post-tax EEV new business profit
Tax 

Pre-tax	EEV	new	business	profit

Asia

3,340
(2,098)

1,242
52
(310)
155

1,139
321

1,460

2013  £m

US

1,515
(516)

999
 – 
(298)
5

706
380

1,086

UK

658
(397)

261
2
(29)
3

237
60

297

Total

5,513
(3,011)

2,502
54
(637)
163

2,082
761

2,843

*  Other items represent the impact of the time value of options and guarantees on new business, foreign exchange effects and other non-modelled items. Foreign exchange 

effects arise as EEV new business profit amounts are translated at average exchange rates and the expected free surplus generation uses year end closing rates.

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued351

The undiscounted expected free surplus generation from all in-force business at 31 December 2013 shown below can be reconciled to 
the amount that was expected to be generated as at 31 December 2012 as follows:

Group

2012 expected free surplus generation for years 

2013 to 2052

Less: Amounts expected to be realised in the 

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

Other
£m

Total
£m

1,950

1,816

1,788

1,687

1,671

1,594

24,646

35,152

current year

(1,950)

 – 

 – 

 – 

 – 

 – 

 – 

(1,950)

Add: expected free surplus to be generated in 

year 2053*

Foreign exchange differences
New business
Acquisition of Thanachart Life
Operating movements
Non-operating and other movements†

2013 expected free surplus generation for years 

2014 to 2053

Asia

2012 expected free surplus generation for years 

2013 to 2052

Less: amounts expected to be realised in the 

current year

Add: expected free surplus to be generated in 

year 2053*

Foreign exchange differences
New business
Acquisition of Thanachart Life
Operating movements
Non-operating and other movements†

2013 expected free surplus generation for years 

2014 to 2053

US

2012 expected free surplus generation for years 

2013 to 2052

Less: amounts expected to be realised in the 

current year

Add: expected free surplus to be generated in 

year 2053*

Foreign exchange differences
New business
Operating movements
Non-operating and other movements

2013 expected free surplus generation for years 

2014 to 2053

 – 
 – 
 – 
 – 
 – 
 – 

 – 
(90)
400
17
(45)
67

 – 
(84)
274
13
1
117

 – 
(75)
277
11
1
124

 – 
(72)
170
8
16
118

 – 
(68)
236
5
26
91

 179 
(1,204)
4,156
20

179
(1,593)
5,513
74

5,655

6,171

 – 

2,165

2,109

2,025

1,911

1,884

33,452

43,546

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

Other
£m

Total
£m

719

761

724

686

654

628

 13,069 

 17,241

(719)

 – 

 – 

 – 

 – 

 – 

 – 

(719)

 – 
 – 
 – 
 – 
 – 
 – 

 – 

 – 
(79)
 116 
 17 
(21)
 7 

 – 
(73)
 140 
 13 
(5)
 22 

 – 
(65)
 142 
 11 
– 
 24 

 – 
(61)
 111 
 8 
 3 
 20 

 – 
(58)
 107 
 5 
 6 
 17 

 135 
(1,132)
 2,724 
 20 

 135 
(1,468)
 3,340 
 74 

 3,337

 3,410

 801 

 821 

 798 

 735 

 705 

 18,153 

 22,013

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

Other
£m

Total
£m

785

572

600

557

587

551

3,897

 7,549

(785)

 – 

 – 

 – 

 – 
(11)
 260 
(6)
 87 

 – 
(11)
 113 
 3 
 112 

 – 
(10)
 114 
 6 
 93 

 – 

 – 
(11)
 40 
 18 
 75 

 – 

 – 

(785)

 – 
(10)
 108 
 21 
 30 

 – 
(72)
 880 

 – 
(125)
 1,515 

795

 1,234

902

817

760

709

700

5,500

 9,388

 – 
 – 
 – 
 – 
 – 

 – 

*  Excluding 2013 new business. 
† Includes the removal of Japan life business following its reclassification as held for sale.

Additional information Prudential plc Annual Report 2013352

III:	 Other	information	continued

UK

2012 expected free surplus generation for years 

2013 to 2052

Less: amounts expected to be realised in the 

current year

Add: expected free surplus to be generated in 

year 2053*
New business
Operating movements
Non-operating and other movements†

2013 expected free surplus generation for years 

2014 to 2053

2013
£m

2014
£m

2015
£m

2016
£m

2017
£m

2018
£m

Other
£m

Total
£m

446

483

464

444

430

415

7,680

 10,362

(446)

 – 
 – 
 – 
 – 

 – 

– 

 – 
 24 
(18)
(27)

– 

 – 
 21 
3
(17)

– 

 – 
 21 
(5)
7

– 

 – 
 19 
(5)
23

– 

 – 
 21 
(1)
44

– 

(446)

 44 
 552 

 44 
 658 

1,523

 1,527

462

471

467

467

479

9,799

 12,145

* Excluding 2013 new business.
† The amounts shown above for non-operating and other movements include the effects of a partial hedge of the future shareholder transfers expected to emerge from 
the UK’s with-profits sub-fund that was transacted in 2013. This hedge reduces the risk arising from equity market declines for the years 2014-2018. However, in rising 
equity markets as assumed in preparing the EEV results, the hedge reduces the projected free surplus benefit of those higher returns. Consistent with this feature, for 
2014 the expected free surplus generation compared to that expected at 31 December 2012 is reduced by £(58) million as a result of this hedge. 

At 31 December 2013, the total free surplus expected to be generated over the next five years (years 2014 to 2018 inclusive), using the 
same assumptions and methodology as underpin our embedded value reporting was £10.1 billion, an increase of £1.5 billion from the 
£8.6 billion expected over the same period at the end of 2012.

This increase primarily reflects the new business written in 2013, which is expected to generate £1,357 million of free surplus over the 
next five years. Operating, non-operating and other items are expected to increase free surplus generation by £570 million over the next 
five years, but this has been offset by adverse foreign exchange movements of £389 million. 

At 31 December 2013, the total free surplus expected to be generated on an undiscounted basis in the next forty years is £43.5 billion, 
up from the £35 billion expected at end of 2012, reflecting the effect of new business written and the positive market movements in Asia, 
following increases in bond yields principally in Hong Kong, Indonesia and Singapore, together with higher projected separate account 
fees following increase in US equities values. The foreign exchange translation effect arising across US and Asia operations is a reduction 
of £1.6 billion. The overall growth in the undiscounted value of free surplus, reflects both our ability to write new business on attractive 
economics and to manage the in-force book for value, as well as the positive gearing of our cash flows to rising long-term yields and 
equity markets. 

Actual underlying free surplus generated in 2013 from life business in force at the end of 2012 was £2.6 billion inclusive of £0.5 billion 

of changes in operating assumptions and experience variances. This compares with the expected 2013 realisation at the end of 2012 of 
£2.0 billion. This can be analysed further as follows:

Transfer to free surplus in 2013
Expected return on free assets
Changes in operating assumptions and experience variances

Underlying	free	surplus	generated	from	in-force	life	business	in	2013

2013 free surplus expected to be generated at 31 December 2012

Asia
£m

713
74
32

819

719

US
£m

796
41
292

 1,129 

785

UK
£m

508
 18 
154

680

446

Total
£m

 2,017 
 133 
 478 

 2,628 

 1,950 

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continuedThe equivalent discounted amounts of the undiscounted totals shown previously are outlined below:

Expected	period	of	emergence

2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034 to 2038
2039 to 2043
2044 to 2048
2049 to 2053

Discounted	expected	generation	from	all	
in-force	business	at	31	December

Discounted	expected	generation	from	
long-term	2013	new	business	written

2013  £m

Asia

759
717
646
553
493
443
406
375
343
316
291
271
254
238
221
199
185
170
157
144
587
405
281
192

US

866
737
642
562
519
463
436
380
311
255
197
150
121
99
86
69
63
55
57
27
98
41
– 
–

UK

431
410
381
354
339
308
285
261
242
230
208
190
172
158
142
130
117
105
96
88
269
151
47
20

Total

 2,056 
 1,864 
 1,669 
 1,469 
 1,351 
 1,214 
 1,127 
 1,016 
 896 
 801 
 696 
 611 
 547 
 495 
 449 
 398 
 365 
 330 
 310 
 259 
 954 
 597 
 328 
 212 

Asia

110
119
111
80
71
57
54
52
44
47
37
36
31
30
35
25
24
22
21
22
85
59
41
29

US

250
101
95
32
79
63
54
76
58
45
33
25
20
16
13
10
8
6
5
4
7
(1)
– 
– 

UK

22
18
17
15
15
14
13
12
11
11
10
8
8
8
7
6
6
6
5
5
19
15
6
4

353

Total

382
238
223
127
165
134
121
140
113
103
80
69
59
54
55
41
38
34
31
31
111
73
47
33

Total	discounted	free	surplus	expected	

to	emerge	in	the	next	40	years

 8,646 

 6,234 

 5,134 

 20,014 

 1,242 

 999 

 261 

 2,502 

The above amounts can be reconciled to the Group’s financial statements as follows:

Discounted expected generation from all in-force business for years 2014 to 2053
Discounted expected generation from all in-force business for years after 2053

Discounted expected generation from all in-force business (excluding Japan) at 31 December 2013
Add: free surplus of life operations held at 31 December 2013
Less: time value of guarantees
Expected cash flow from the sale of Japan life business*
Other non-modelled items†

Total EEV for life operations

Total
£m

20,014
393

20,407
3,220
(196)
25
1,157

24,613

*  Upon completion of the sale of the Japan life business £25 million of free surplus will be released. See note 4 of the EEV basis results section for further details. 
† These relate to items where there is no definitive timeframe for when the payments will be made or receipts received and are, consequently, excluded from the 

amounts incorporated into the tables above showing the expected generation of free surplus from in-force business at 31 December 2013. In particular, it excludes 
the value of the shareholders’ interest in the estate.

Additional information Prudential plc Annual Report 2013 
354

III:  Other information continued 

III(e)  Foreign currency source of key metrics  
The tables below show the Group’s key free surplus, IFRS and EEV, metrics analysis by contribution by currency group:

Free surplus and IFRS full year 2013 results  

US$ linkednote 1
Other Asia currencies

Total Asia
UK sterlingnotes 3, 4
US$note 4

Total

EEV full year 2013 results

US$ linkednote 1
Other Asia currencies

Total Asia
UK sterlingnotes 3, 4
US$note 4

Total

Underlying 
free surplus 
generated
note 2
%

Pre-tax
operating 
profit
notes 2, 3, 4
%

Shareholders’ 
funds
notes 2, 3, 4
%

14
9

23
42
35

19
17

36
20
44

14
18

32
53
15

100

100

100

Pre-tax 
New Business 
profits
%

Pre-tax
operating 
profit
notes 2, 3, 4
%

Shareholders’ 
funds
notes 2, 3, 4
%

 29 
 22 

 51 
11
38

100

 26 
 18 

 44 
15
41

100

 28 
 15 

 43 
37
20

100

Notes
1 

2 
3 
4 

US$ linked – comprising the Hong Kong and Vietnam operations where the currencies are pegged to the US dollar and the Malaysia and Singapore operations 
where the currencies are managed against a basket of currencies including the US dollar.
Includes long-term, asset management business and other businesses.
For operating profit and shareholders’ funds UK sterling includes amounts in respect of central operations as well as UK insurance operations and M&G.
For shareholders’ funds, the US$ grouping includes US$ denominated core structural borrowings. Sterling operating profits include all interest payable as 
sterling denominated, reflecting interest rate currency swaps in place. 

III(f)  Economic capital position
Following provisional agreement on the Omnibus II Directive on 13 November 2013, Solvency II is now expected to come into force on 
1 January 2016. Therefore, our economic capital results are based on outputs from our Solvency II internal model. Although the 
Solvency II and Omnibus II Directives, together with draft Level 2 ‘Delegated Acts’ provide a viable framework for the calculation of 
Solvency II results, there remain material areas of uncertainty and in many areas the methodology and assumptions are subject to review 
and approval by the Prudential Regulation Authority, the Group’s lead regulator. We do not expect to submit our Solvency II internal 
model to the Prudential Regulation Authority for approval until 2015 and, therefore, the economic capital results shown below should  
not be interpreted as outputs from an approved Solvency II internal model.

At 31 December 2013, the Group had an economic capital surplus of £11.3 billion and an economic solvency ratio of 257 per cent 

(before taking into account the 2013 final dividend). A summary of the capital position is shown in the table below:

31 December 2013

Available capital
Economic Capital Requirement
Surplus
Economic solvency ratio

Note
Based on the Group’s Solvency II internal model which has not been reviewed or approved by the Prudential Regulation Authority. 

£bn

Economic 
capital 
position
note

18.5
7.2
11.3
257%

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued355

These results are based on outputs from our current Solvency II internal model, assessed against a draft set of rules and with a number of key 
working assumptions. Further explanation of the underlying methodology and assumptions are set out in the sections below. By disclosing 
economic capital information at this stage, the directors of Prudential plc are seeking to provide an indication of the potential outcome of 
Solvency II based on the Group’s current interpretation of the draft rules. An update of the capital position will be reported annually going 
forwards and will evolve to reflect changes to the Solvency II rules, ongoing refinements to our internal model calibrations, and feedback 
from the Prudential Regulation Authority on Prudential’s approach to implementing this new capital regime. Against this background of 
uncertainty, it is possible that the final outcome of Solvency II could result in a fall in the Group solvency ratio, relative to the results shown above.

Methodology 
In line with Solvency II, for the Group’s European and Asia life business, and holding companies, the available capital is the value of assets 
in excess of liabilities. The key components of available capital are the market value of assets, insurance technical provisions (calculated 
as the sum of best estimate liabilities plus a risk margin) and other liabilities. Subordinated debt forms part of available capital, rather than 
being treated as a liability, since this debt is subordinated to policyholder claims. 

As a general principle, both assets and liabilities are recognised at the value at which they could theoretically be transferred to a third party 

in an arms length transaction. On the asset side of the balance sheet, assets are mostly held at IFRS fair value. However, adjustments are 
required to IFRS values to eliminate intangible items such as goodwill and deferred acquisition costs and to take account of economic assets 
which are excluded from the current IFRS balance sheet such as the present value of future with-profits shareholder transfers. 

The best estimate liability is calculated by taking the average of future risk-adjusted best estimate cash flows, taking into account the 
time value of money and the relative liquidity of those liabilities. The best estimate liability allows for the value of options and guarantees 
embedded in existing contracts as well as the value of future discretionary benefits payable to policyholders. Realistic management 
actions and policyholder behaviour are allowed for where relevant. In addition, since capital requirements are only derived to cover risks 
over a one year horizon, a risk margin is added to the best estimate liability to cover the cost of ceding liabilities to a third party after one 
year, assuming a 6 per cent per annum cost of capital, in line with Solvency II requirements.

The Economic Capital Requirement measures the potential reduction in the value of available capital over a one year time horizon, in 
an adverse 1-in-200 probability event, consistently with the Solvency II Directive. This allows for diversification effects between different 
risk types and between entities. No restrictions on the economic value of overseas surplus have been allowed for in assessing the capital 
position at Group level.

Prudential’s US insurance entities are included in the economic capital position on a local RBC basis under the assumption of US 
equivalence and the assumed permitted use of the ’deduction and aggregation’ method. This is in line with our view of the most likely 
outcome of Solvency II given the agreement reached in the Omnibus II Directive. The contribution of US insurance entities to the Group 
surplus is that in excess of 250 per cent of the US RBC Company Action Level, which is in line with the level at which we measure both the 
Group’s IGD surplus and the Group’s reported free surplus amount. In line with the draft Solvency II requirements under the ’deduction 
and aggregation’ method, no diversification benefit is allowed for between US insurance entities and other parts of the Group. 

The contribution of Japan to the Group surplus has been set equal to the ‘held for sale’ accounting value of £48 million, pending 
completion of the sale. The impact of the domestication of the Hong Kong branch, which became effective on 1 January 2014, is not 
allowed for in these economic capital results, but is estimated to have a negative impact on the Group solvency ratio of -4 percentage 
points, mainly due to a loss of diversification in the risk margin following separation of the Hong Kong business into a subsidiary.
Consistently with evolving Solvency II requirements, the Group calculation also includes all non-insurance entities, including asset 
management companies, Prudential Capital and holding companies, as follows: 

 — Asset managers are included in line with existing sectoral capital rules, and Prudential Capital is included on a Basel basis, which 

follows the expected Solvency II treatment; 

 — Defined benefit pension schemes are included using international accounting standards and, in addition, a capital requirement is 

added; and

 — Holding companies are measured on a Solvency II basis, as if they were insurance companies, in line with draft Solvency II rules.

In addition to the assumption of US equivalence, and without applying restrictions to the economic value of overseas surplus, other key 
elements of Prudential’s methodology relating to areas that are presently unclear in the draft Solvency II rules, and which are likely to 
evolve as more detailed requirements are clarified, relate to: 

(i)   The liability discount rate for UK annuities, which is currently set by applying a ‘liquidity premium’ in addition to the risk-free rate. 
This liquidity premium addition reflects the long-term buy-and-hold nature of the assets backing UK annuity liabilities, which are, 
therefore, not directly exposed to changes in market credit spreads, but instead to long-term default risk over the term of the assets. 
This liquidity premium will be replaced with the corresponding Solvency II ‘Matching Adjustment’ when the rules and interpretation 
relating to this Solvency II calculation are clarified; 

(ii)  The impact of transitional arrangements on technical provisions, for which no allowance has been made in the economic capital 

position, but which may apply under Solvency II (although the use of this transitional is subject to regulatory approval and the extent 
to which it is permitted is likely to depend on the final Solvency II capital position); and 

(iii)  The credit risk adjustment to the risk-free rate, which is currently set at 10 basis points, consistent with the specification in 

Quantitative Impact Study 5, but where discussions are ongoing at a European level as part of the process to agree the more 
detailed Solvency II rules.

Further, current drafts of the Solvency II rules remain unclear in relation to capital tiering requirements and, therefore, tiering limits are 
not yet applied. Prudential’s methodology in the areas highlighted above will evolve in the future as the final Solvency II requirements 
become clearer. 

In addition, there are a range of other calibration issues which will remain unclear until Solvency II requirements have been finalised 

and our Solvency II internal model has been reviewed and approved by the Prudential Regulation Authority. Therefore, the capital 
position may change as methodology is refined in the lead up to 2016 when Solvency II is expected to formally replace the current 
IGD regime.

 Prudential plc Annual Report 2013Additional information356

III:  Other information continued

Assumptions
The key assumptions required for the economic capital calibration are: 

(i)   Assumptions used to derive non-market related best estimate liability cash flows, which are based on EEV best estimate assumptions;
(ii)  Assumptions used to derive market related best estimate liability cash flows, which are based on market data at the valuation date 

where this data is reliable and comes from a deep and liquid market, or on appropriate extrapolation methodologies where markets 
are not sufficiently liquid to be reliable; 

(iii)  Assumptions underlying the calculation of the best estimate liability in respect of dynamic management actions and policyholder behaviour; 
(iv)  Assumptions underlying the risk models used to calculate the 1-in-200 level capital requirements for the Economic Capital Requirement 

which are set using a combination of historic market, demographic and operating experience data and expert judgement; and

(v)  Assumptions on the dependencies between risks, which are calibrated using a combination of historic data and expert judgement.

The risk-free curve at which best estimate liability cash flows are discounted is based on market swap rates (with the exception of 
Vietnam where no liquid swap market exists and government bond yields are therefore used), with a deduction of 10 basis points to allow 
for a ‘credit risk adjustment’ to swap rates. In addition, a liquidity premium is added to the liability discount rate for UK annuities, in both 
the base balance sheet and in the stressed conditions underlying the Economic Capital Requirement. In the absence of a Matching 
Adjustment calibration, the liquidity premium has been derived by reference to existing Solvency I allowances and a range of other 
industry benchmarks. The allowances vary by fund reflecting the nature of the respective asset portfolios and the extent of asset-liability 
cash flow matching, which are also likely to be key inputs into the Solvency II Matching Adjustment calculation. The resulting liquidity 
premium allowances are summarised in the table below. The final Solvency II discount curve is subject to considerable uncertainties and 
may vary significantly from these assumptions.

Line of business

PRIL annuities
PAC non-profit sub-fund annuities

31 December 2013

Base liquidity 
premium – bps
(relative to swaps)
£m

Percentage of 
total stressed
 credit spreads 
attributed to 
liquidity premium
%

61
55

51%
52%

Aside from UK annuities, no liquidity premium allowance has been assumed for any other lines of business.

Reconciliation of IFRS to economic available capital
The table below shows the reconciliation of Group IFRS shareholders’ equity to available capital. 

Reconciliation of IFRS equity to economic available capital

IFRS shareholders' equity at 31 December 2013
Adjustment to restate US insurance entities onto a US Risk Based Capital basis
Remove DAC, goodwill and intangibles
Add subordinated debt treated as economic available capital 
Insurance contract valuation differences
Add value of shareholder transfers
Increase in value of net deferred tax liabilities (resulting from valuation differences above) 
Other

Available capital at 31 December 2013

£bn

Available capital
note

9.7
(0.6)
(2.7)
3.8
5.8
4.1
(1.3)
(0.3)

18.5

Note
Based on the Group’s Solvency II internal model which has not been reviewed or approved by the Prudential Regulation Authority.

The key differences between the two metrics are: 

 — £0.6 billion represents the adjustment required to the Group’s shareholders’ funds in order to convert Jackson’s contribution from 

an IFRS basis to the local statutory valuation basis which underpins the US Risk Based Capital regime; 

 — £2.7 billion due to the removal of DAC and goodwill from the IFRS balance sheet; 
 — £3.8 billion due to the addition of subordinated debt which is treated as available capital on an economic basis but as a liability under IFRS; 
 — £5.8 billion due to differences in insurance valuation requirements between economic capital and IFRS, with available capital partially 
capturing the economic value of in-force business which is excluded from IFRS, offset to some extent by the inclusion of a risk margin 
which is not required under IFRS; 

 — £4.1 billion due to the inclusion of the value of future shareholder transfers from with-profits business on the economic balance sheet 

in the UK and Asia, which is excluded from the determination of the Group’s IFRS shareholders’ funds; and

 — £1.3 billion due to the impact on the valuation of deferred tax assets and liabilities resulting from the other valuation differences 

noted above.

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continuedAnalysis of movement in the economic capital position
The table below shows the movement during the financial year in the Group’s economic capital surplus.

Analysis of movement from 1 January to 31 December 2013

Economic solvency position as at 1 January 2013
Model changes
Operating experience
Non-operating experience
Other capital movements:
Acquisitions/disposals
Foreign currency translation movements
Subordinated debt issuance
Dividends

Economic solvency position as at 31 December 2013

357

Economic
capital
surplus
£bn
note

Economic
solvency
 ratio
%
note

8.8
0.1
2.1
0.9

(0.5)
(0.4)
1.1
(0.8)

11.3

215%
2%
31%
12%

(8)%
0%
16%
(11)%

257%

Note
Based on the Group’s Solvency II internal model which has not been reviewed or approved by the Prudential Regulation Authority.

During 2013, the Group’s economic capital surplus increased from £8.8 billion to £11.3 billion. The total movement over the year was 
equivalent to a 42 percentage point increase in the Group economic solvency ratio, driven by:

 — Model changes: a positive impact to Group surplus arising from a number of modelling enhancements and refinements;
 — Operating experience: generated by in-force business, new business written in 2013, the beneficial impact of management actions 
taken during 2013 to de-risk the business, and small impacts from non-market assumption changes and non-market experience 
variances over the year;

 — Non-operating experience: mainly arising from positive market experience during 2013; and 
 — Other capital movements: a reduction in surplus from the acquisition of Thanachart Life and the preparation for sale of the Japanese 
business, the negative impact of exchange rate movements, an increase in surplus from new subordinated debt issuances and a 
reduction in surplus due to dividend payments in 2013.

Analysis of Group Economic Capital Requirement
The table below shows the split of the £7.2 billion Group Economic Capital Requirement by risk type1 at 31 December 2013. However, 
there are material areas of uncertainty with regard to methodology and assumptions in the internal model which remain subject to review 
and approval by the Prudential Regulation Authority. Therefore, the results shown below should not be interpreted as outputs from an 
approved internal model.

Market:

Equity
Credit
Yields (interest rates)
Other
Insurance:

Mortality/morbidity
Lapse
Longevity

Operational/expense

% of 
undiversified 
Economic 
Capital 
Requirement2

% of 
diversified 
Economic 
Capital 
Requirement2

53%
15%
20%
13%
5%
36%
8%
19%
9%
11%

64%
24%
37%
0%
3%
28%
4%
21%
3%
8%

Notes
1 

2 

The Group Economic Capital Requirement by risk type includes capital requirements in respect of Jackson’s risk exposures, based on 250% of the US RBC 
Company Action Level.
Based on the Group’s Solvency II internal model which has not been reviewed or approved by the Prudential Regulation Authority.

 Prudential plc Annual Report 2013Additional information 
358

III:  Other information continued

The Group’s most material risk exposures are to financial markets, in particular to equities and credit spreads, which we hold to generate a 
higher return on capital over the long term. The Group also has material insurance risk exposures including longevity risk from UK 
annuities, lapse risk across a wide range of products, and mortality and morbidity risk mainly arising from protection products written in 
Asia. These risks diversify strongly with market risks, even after allowing for market-related policyholder behaviour, thereby, increasing 
the return on capital which can be earned from the balanced mix of risks. A brief description of the most material risks is set out below:

 — The Group’s exposure to equities mainly arises from UK shareholder transfers linked to policyholder funds (partially offset by 

economic equity hedges) and from future fund management charges on unit-linked funds in Asia. The equity exposure arising from 
Jackson’s variable annuity business is mostly hedge;

 — The Group also has significant exposure to credit risk, mainly from the UK annuity portfolio and from Jackson’s fixed annuity credit 

portfolio. Credit exposures across the Group are carefully monitored and managed as part of the Group’s risk management 
framework;

 — The Group is exposed to movements in yields (interest rates), while falling interest rates increase the risks arising from policyholder 
guarantees in with-profits funds and variable annuities, falling interest rates also increase the value of future insurance profits; 

 — The most material insurance risk exposures arise from UK longevity risk, and lapse, mortality and morbidity risk in Asia; and
 — The Group is also exposed to expense and operational risk, which is closely monitored and managed through internal 

control processes.

Sensitivity testing of Group economic solvency position
Stress testing the economic capital position gives the following results (as at 31 December 2013):

 — An instantaneous 20 per cent fall in equity markets would reduce surplus by £0.3 billion but increase the economic solvency ratio to 

260 per cent;

 — An instantaneous 40 per cent fall in equity markets would reduce surplus by £1.0 billion but increase the economic solvency ratio to 

258 per cent;

 — A 100 basis points reduction in interest rates (subject to a floor of zero) would reduce surplus by £1.3 billion and reduce the economic 

solvency ratio to 225 per cent;

 — A 100 basis points increase in interest rates would increase surplus by £0.8 billion and increase the economic solvency ratio to 

284 per cent; and

 — A 100 basis points increase in credit spreads2 would reduce surplus by £1.3 billion and reduce the economic solvency ratio to 

254 per cent. 

These sensitivity results demonstrate the resilience of the economic capital position following large falls in equity markets, sizeable 
reductions in yields and a severe credit event. 

The adverse impact of falling equity markets mainly results from a reduction in the value of with-profits shareholder transfers and 

future fund management charges in the UK and Asia. Equity hedging reduces the impact of these exposures and a dynamic equity 
hedging programme is also in place to manage the equity risk arising in Jackson’s variable annuities business.

A fall in yields has a material adverse impact on Group surplus which largely arises from a decrease in the value of future with-profits 

shareholder transfers and an increase in the size of risk margins. Falling yields also increases the value of the Group’s external debt, 
reducing the Group surplus. However, these impacts are partially offset by an increase in the value of future insurance profits and 
changes in the value of hedging assets.

Widening credit spreads adversely impacts on the annuity business in the UK since this is deemed to represent an increase, to 

some extent, in the expected level of future defaults. Jackson is not exposed to credit spread widening on a US RBC basis, but an increase 
in defaults in the Jackson credit book would have a negative impact on the Group capital position and is reflected in the credit stress 
test above. 

Statement of independent review 
The methodology, assumptions and overall result have been subject to examination by KPMG LLP.

Note
2 

For the credit spread widening stress 10 times expected defaults are assumed for Jackson since credit spread movements do not directly impact on the 
US RBC result.

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued359

III(g)  Option schemes
The Group maintains four share option schemes satisfied by the issue of new shares. Executive directors and eligible employees based in 
the UK may participate in the UK savings-related share option scheme, executives based in Asia and eligible employees can participate 
in the international savings-related share option scheme. Employees based in Dublin are eligible to participate in the Prudential 
International Assurance sharesave plan, and Hong Kong based agents can participate in the non-employee savings-related share 
option scheme. Further details of the schemes and accounting policies are detailed in note B3.2 of the IFRS basis consolidated 
financial statements.

All options were granted at £nil consideration. No options have been granted to substantial shareholders, suppliers of goods or 

services (excluding options granted to agents under the non-employee savings-related share option scheme) or in excess of the 
individual limit for the relevant scheme.

The options schemes will terminate as follows, unless the directors resolve to terminate the plans at an earlier date:

 — UK savings-related share option scheme: 16 May 2023;
 — International savings-related share option scheme: 31 May 2021;
 — Prudential International Assurance sharesave plan: 3 August 2019; and
 — International savings-related share option scheme for non-employees 2012: 17 May 2022.

The weighted average share price of Prudential plc for the year ended 31 December 2013 was £11.14 (2012: £7.69).

Particulars of options granted to directors are included in the Directors’ Remuneration Report on page 89.
The closing price of the shares immediately before the date on which the options were granted during the current period was £12.02.
The following analyses show the movement in options for each of the option schemes for the year ended 31 December 2013. 

UK savings-related share option scheme

Exercise period

Number of options

Date of grant

Exercise
price £

29 Sep 05
20 Apr 06
28 Sep 06
26 Apr 07
27 Sep 07
27 Sep 07
25 Apr 08
25 Apr 08
25 Sep 08
25 Sep 08
27 Apr 09
27 Apr 09
27 Apr 09
25 Sep 09
25 Sep 09
28 Sep 10
28 Sep 10
16 Sep 11
16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13

4.07
5.65
4.75
5.72
5.52
5.52
5.51
5.51
4.38
4.38
2.88
2.88
2.88
4.25
4.25
4.61
4.61
4.66
4.66
6.29
6.29
9.01
9.01

Beginning

01 Dec 12
01 Jun 13
01 Dec 13
01 Jun 14
01 Dec 12
01 Dec 14
01 Jun 13
01 Jun 15
01 Dec 13
01 Dec 15
01 Jun 12
01 Jun 14
01 Jun 16
01 Dec 12
01 Dec 14
01 Dec 13
01 Dec 15
01 Dec 14
01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18

End

Beginning
of period

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of
period 

3,780
31 May 13
7,322
30 Nov 13
13,325
31 May 14
503
30 Nov 14
5,108
31 May 13
1,668
31 May 15
26,509
30 Nov 13
1,544
30 Nov 15
43,374
31 May 14
11,205
31 May 16
30 Nov 12
5,709
30 Nov 14 1,719,205
177,492
30 Nov 16
40,985
31 May 13
86,651
31 May 15
256,720
31 May 14
123,861
31 May 16
458,199
31 May 15
184,570
31 May 17
986,901
31 May 16
31 May 18
147,509
31 May 17
31 May 19

 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 –  422,798
91,054
 – 

(1,260)
(7,322)
(13,177)
 – 
(5,108)
 – 
(26,367)
 – 
(30,871)
(278)
(5,709)
(27,753)
(343)
(39,875)
(407)
(190,529)
(470)
(2,656)
(1,073)
(1,609)
 – 
 – 
 – 

 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
(1,085)
(227)
 – 
(3,659)
(468)
(669)
(9,306)
(1,960)
(25,004)
(2,623)
(3,992)
 – 

 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
(26,797)
(5,686)
(854)
 – 
(3,081)
 – 
(9,923)
(653)
(13,132)
(4,771)
(398)
 – 

(2,520)
 – 
 – 
 – 
 – 
 – 
(142)
 – 
(186)
(54)
 – 

– 
– 
148
503
– 
1,668
– 
1,544
12,317
10,873
– 
(7,623) 1,655,947
(111) 171,125
– 
(256)
82,407
(178)
(211)
62,431
(467) 122,255
(2,209) 434,105
(2,195) 178,689
(7,147) 940,009
 –  140,115
 –  418,408
91,054
 – 

4,302,140

513,852 (354,807)

(48,993)

(65,295)

(23,299) 4,323,598

The total number of securities available for issue under the scheme is 4,323,598 which represents 0.169 per cent of the issued share 
capital at 31 December 2013.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £12.28.

The weighted average fair value of options granted under the plan in the period was £9.01.

 Prudential plc Annual Report 2013Additional information 
360

III:  Other information continued

International savings-related share option scheme 

Exercise period

Number of options

Date of grant

Exercise
price £

26 Apr 07
25 Apr 08
25 Sep 08
27 Apr 09
27 Apr 09
25 Sep 09
25 Sep 09
28 Sep 10
28 Sep 10
16 Sep 11
16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13

5.72
5.51
4.38
2.88
2.88
4.25
4.25
4.61
4.61
4.66
4.66
6.29
6.29
9.01
9.01

Beginning

01 Jun 12
01 Jun 13
01 Dec 13
01 Jun 12
01 Jun 14
01 Dec 12
01 Dec 14
01 Dec 13
01 Dec 15
01 Dec 14
01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18

End

Beginning
of period

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of
period 

30 Nov 12
30 Nov 13
31 May 14
30 Nov 12
30 Nov 14
31 May 13
31 May 15
31 May 14
31 May 16
31 May 15
31 May 17
31 May 16
31 May 18
31 May 17
31 May 19

14,489
4,192
6,951
63,474
78,133
41,541
2,682
119,163
6,130
352,841
25,739
681,368
34,701

 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 –  699,724
58,737
 – 

 – 
(2,739)
(3,448)
 – 
(1,372)
(24,469)
 – 
(82,381)
 – 
(721)
 – 
(138)
 – 
 – 
 – 

 – 
 – 
 – 
 – 
 – 
(1,181)
 – 
 – 
 – 
(7,014)
 – 
(5,357)
 – 
(4,910)
(3,328)

 – 
 – 
 – 
 – 
(1,188)
 – 
 – 
(7,685)
 – 
(22,994)
 – 
(46,542)
(8,587)
(3,325)
 – 

– 
(14,489)
1,453
 – 
3,503
 – 
– 
(63,474)
75,573
 – 
5,349
(10,542)
2,682
 – 
29,097
 – 
6,130
 – 
 –  322,112
 – 
25,739
 –  629,331
26,114
 – 
(666) 690,823
55,409

 – 

1,431,404

758,461 (115,268)

(21,790)

(90,321)

(89,171) 1,873,315

The total number of securities available for issue under the scheme is 1,873,315 which represents 0.073 per cent of the issued share 
capital at 31 December 2013.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £12.15.

The weighted average fair value of options granted under the plan in the period was £9.01.

Prudential International Assurance sharesave plan  

Exercise period

Number of options

Date of grant

27 Apr 09
27 Apr 09
25 Sep 09

Exercise
price £

2.88
2.88
4.25

Beginning

01 Jun 12
01 Jun 14
01 Dec 12

End

Beginning
of period

30 Nov 12
30 Nov 14
31 May 13

3,646
6,567
639

10,852

Granted

Exercised

Cancelled

Forfeited

Lapsed

 – 
 – 
 – 

 – 

 – 
 – 
(614)

(614)

 – 
 – 
 – 

 – 

 – 
 – 
 – 

 – 

(3,646)
 – 
(25)

(3,671)

End of
period 

– 
6,567
– 

6,567

The total number of securities available for issue under the scheme is 6,567 which represents 0.0003 per cent of the issued share capital 
at 31 December 2013.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £9.73.

Prudential plc Annual Report 2013 Additional information Additional unaudited financial informationAdditional unaudited financial information continued 
 
361

Non-employee savings-related share option scheme 

Exercise period

Number of options

Date of grant

Exercise
price £

26 Apr 07
27 Sep 07
25 Apr 08
25 Sep 08
27 Apr 09
27 Apr 09
25 Sep 09
25 Sep 09
28 Sep 10
28 Sep 10
16 Sep 11
16 Sep 11
21 Sep 12
21 Sep 12
20 Sep 13
20 Sep 13

5.72
5.52
5.51
4.38
2.88
2.88
4.25
4.25
4.61
4.61
4.66
4.66
6.29
6.29
9.01
9.01

Beginning

01 Jun 12
01 Dec 12
01 Jun 13
01 Dec 13
01 Jun 12
01 Jun 14
01 Dec 12
01 Dec 14
01 Dec 13
01 Dec 15
01 Dec 14
01 Dec 16
01 Dec 15
01 Dec 17
01 Dec 16
01 Dec 18

End

Beginning
of period

Granted

Exercised

Cancelled

Forfeited

Lapsed

End of
period 

12,779
30 Nov 12
2,970
31 May 13
3,834
30 Nov 13
13,708
31 May 14
27,532
30 Nov 12
686,366
30 Nov 14
16,676
31 May 13
31 May 15
11,717
31 May 14 1,096,742
368,850
31 May 16
608,943
31 May 15
262,682
31 May 17
443,315
31 May 16
31 May 18
96,300
31 May 17
31 May 19

 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 –  784,887
 –  426,605

 – 
(2,874)
 – 
(4,522)
 – 
 – 
(16,673)
 – 
(744,626)
 – 
 – 
 – 
 – 
 – 
 – 
 – 

 – 
 – 
(1,837)

 – 
 – 
 – 
 – 
(3,950)

(3,347)
(4,336)
(2,003)
(6,011)
(7,425)
 – 

 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
(6,363)
(6,636)
(4,678)
(572)
(3,005)
 – 
 – 
(1,664)

– 
(12,779)
– 
(96)
1,997
 – 
9,186
 – 
 – 
27,532
 –  686,366
– 
(3)
 – 
11,717
 –  341,803
 –  362,214
 –  600,918
 –  257,774
 –  438,307
 – 
90,289
 –  777,462
 –  424,941

3,652,414 1,211,492 (768,695)

(28,909)

(22,918)

(12,878) 4,030,506

The total number of securities available for issue under the scheme is 4,030,506 which represents 0.157 per cent of the issued share 
capital at 31 December 2013.

The weighted average closing price of the shares immediately before the dates on which the options were exercised during the 

current period was £12.92.

The weighted average fair value of options granted under the plan in the period was £9.01. 

 Prudential plc Annual Report 2013Additional information 
362

Risk factors 

A number of factors (risk factors) affect 
Prudential’s operating results and financial 
condition and, accordingly, the trading price 
of its shares. The risk factors mentioned 
below should not be regarded as a complete 
and comprehensive statement of all 
potential risks and uncertainties. The 
information given is as of the date of this 
document, is not updated, and any 
forward-looking statements are made 
subject to the reservations specified below 
under ‘Forward Looking Statements’.

Prudential’s approaches to managing 
risks are explained in the ‘Group Chief Risk 
Officer’s report on the risks facing our 
business and our capital strength’ section 
of this document.

Risks relating to Prudential’s business
Prudential’s businesses are inherently 
subject to market fluctuations and 
general economic conditions
Prudential’s businesses are inherently 
subject to market fluctuations and general 
economic conditions. Uncertainty or 
negative trends in international economic 
and investment climates could adversely 
affect Prudential’s business and 
profitability. Since 2008 Prudential has 
operated against a challenging background 
of periods of significant volatility in global 
capital and equity markets, interest rates 
and liquidity, and widespread economic 
uncertainty. Government interest rates 
also remain at or near historic lows in the 
US, the UK and some Asian countries in 
which Prudential operates. These factors 
have, at times during this period, had a 
material adverse effect on Prudential’s 
business and profitability.

In the future, the adverse effects of such 

factors would be felt principally through 
the following items:

 — Investment impairments or reduced 

investment returns, which could impair 
Prudential’s ability to write significant 
volumes of new business and would 
have a negative impact on its assets 
under management and profit;

 — Higher credit defaults and wider credit 

and liquidity spreads resulting in 
realised and unrealised credit losses;

 — Failure of counterparties to transactions 

with Prudential or, for derivative 
transactions adequate collateral not 
being in place;

 — Estimates of the value of financial 

instruments being difficult because in 
certain illiquid or closed markets, 
determining the value at which financial 
instruments can be realised is highly 
subjective. Processes to ascertain such 
values require substantial elements of 
judgement, assumptions and estimates 
(which may change over time); and 

 — Increased illiquidity also adds to 

uncertainty over the accessibility of 
financial resources and may reduce 
capital resources as valuations decline.

Global financial markets are subject to 
uncertainty and volatility created by a 
variety of factors, including concerns over 
sovereign debt, general slowing in world 
growth from subdued or slowdown in 
demand and the timing and scale of 
quantitative easing programmes of central 
banks. Upheavals in the financial markets 
may affect general levels of economic 
activity, employment and customer 
behaviour. For example, insurers may 
experience an elevated incidence of 
claims, lapses, or surrenders of policies, 
and some policyholders may choose to 
defer or stop paying insurance premiums. 
The demand for insurance products may 
also be adversely affected. If sustained, 
this environment is likely to have a negative 
impact on the insurance sector over time 
and may consequently have a negative 
impact on Prudential’s business and 
profitability. New challenges related to 
market fluctuations and general economic 
conditions may continue to emerge.

For some non-unit-linked investment 

products, in particular those written in 
some of the Group’s Asian operations, it 
may not be possible to hold assets which 
will provide cash flows to match those 
relating to policyholder liabilities. This is 
particularly true in those countries where 
bond markets are not developed and in 
certain markets where regulated surrender 
values are set with reference to the interest 
rate environment prevailing at the time of 
policy issue. This results in a mismatch due 
to the duration and uncertainty of the 
liability cash flows and the lack of sufficient 
assets of a suitable duration. While this 
residual asset/liability mismatch risk can 
be managed, it cannot be eliminated. 
Where interest rates in these markets 
remain lower than interest rates used to 
calculate surrender values over a sustained 
period, this could have an adverse impact 
on Prudential’s reported profit.

In the US, fluctuations in prevailing 

interest rates can affect results from 
Jackson which has a significant spread-
based business, with the majority of its 
assets invested in fixed income securities. 
In particular, fixed annuities and stable 
value products written by Jackson expose 
Prudential to the risk that changes in 
interest rates, which are not fully reflected 
in the interest rates credited to customers, 
will reduce spread. The spread is the 
difference between the rate of return 
Jackson is able to earn on the assets 
backing the policyholders’ liabilities 
and the amounts that are credited to 
policyholders in the form of benefit 

increases, subject to minimum crediting 
rates. Declines in spread from these 
products or other spread businesses 
that Jackson conducts, and increases in 
surrenders levels arising from interest rate 
rises, could have a material impact on its 
businesses or results of operations. 

Jackson also writes a significant amount 

of variable annuities that offer capital or 
income protection guarantees. The value 
of these guarantees is affected by market 
factors including interest rates, equity levels, 
bond spreads and volatility. There could be 
market circumstances where the derivatives 
that Jackson enters into to hedge its market 
risks may not fully cover its exposures under 
the guarantees. The cost of the guarantees 
that remain unhedged will also affect 
Prudential’s results.

Jackson hedges the guarantees on 
its variable annuity book on an economic 
basis and, thus, accepts variability in its 
accounting results in the short term in 
order to achieve the appropriate economic 
result. In particular, for Prudential’s Group 
IFRS reporting, the measurement of the 
Jackson variable annuity guarantees 
is typically less sensitive to market 
movements than for the corresponding 
hedging derivatives, which are held at 
market value. However, depending on 
the level of hedging conducted regarding 
a particular risk type, certain market 
movements can drive volatility in the 
economic results which may be less 
significant under IFRS reporting.

A significant part of the profit from 
Prudential’s UK insurance operations 
is related to bonuses for policyholders 
declared on with-profits products, 
which are broadly based on historical 
and current rates of return on equity, 
real estate and fixed income securities, 
as well as Prudential’s expectations of 
future investment returns. This profit 
could be lower in a sustained low 
interest rate environment.

Prudential is subject to the risk 
of potential sovereign debt credit 
deterioration owing to the amounts 
of sovereign debt obligations held 
in its investment portfolio
Prudential is subject to the risk of potential 
sovereign debt credit deterioration on the 
amounts of sovereign debt obligations 
held in its investment portfolio. In recent 
years, rating agencies have downgraded 
the sovereign debt of some countries. 
There is a risk of further downgrades. 
Investing in sovereign debt creates 

exposure to the direct or indirect 
consequences of political, social or 
economic changes (including changes in 
governments, heads of states or monarchs) 
in the countries in which the issuers are 
located and the creditworthiness of the 

Prudential plc Annual Report 2013 Additional information Risk factors363

sovereign. Investment in sovereign debt 
obligations involves risks not present in 
debt obligations of corporate issuers. In 
addition, the issuer of the debt or the 
governmental authorities that control the 
repayment of the debt may be unable or 
unwilling to repay principal or pay interest 
when due in accordance with the terms of 
such debt, and Prudential may have limited 
recourse to compel payment in the event of 
a default. A sovereign debtor’s willingness 
or ability to repay principal and to pay 
interest in a timely manner may be affected 
by, among other factors, its cash flow 
situation, its relations with its central bank, 
the extent of its foreign currency reserves, 
the availability of sufficient foreign 
exchange on the date a payment is due, the 
relative size of the debt service burden to 
the economy as a whole, the sovereign 
debtor’s policy toward local and 
international lenders, and the political 
constraints to which the sovereign debtor 
may be subject. 

Moreover, governments may use a 
variety of techniques, such as intervention 
by their central banks or imposition of 
regulatory controls or taxes, to devalue 
their currencies’ exchange rates, or may 
adopt monetary and other policies 
(including to manage their debt burdens) 
that have a similar effect, all of which 
could adversely impact the value of an 
investment in sovereign debt even in the 
absence of a technical default. Periods 
of economic uncertainty may affect the 
volatility of market prices of sovereign 
debt to a greater extent than the volatility 
inherent in debt obligations of other types 
of issuers. 

In addition, if a sovereign default or 
other such events described above were to 
occur, other financial institutions may also 
suffer losses or experience solvency or 
other concerns, and Prudential might face 
additional risks relating to any debt of such 
financial institutions held in its investment 
portfolio. There is also risk that public 
perceptions about the stability and 
creditworthiness of financial institutions 
and the financial sector generally might 
be affected, as might counter party 
relationships between financial institutions. 
If a sovereign were to default on its 
obligations, or adopt policies that devalue 
or otherwise alter the currencies in which 
its obligations are denominated this could 
have a material adverse effect on 
Prudential’s financial condition and 
results of operations.

Prudential is subject to the risk of 
exchange rate fluctuations owing to 
the geographical diversity of its 
businesses
Due to the geographical diversity of 
Prudential’s businesses, Prudential is 

subject to the risk of exchange rate 
fluctuations. Prudential’s operations in the 
US and Asia, which represent a significant 
proportion of operating profit based on 
longer-term investment returns and 
shareholders’ funds, generally write 
policies and invest in assets denominated 
in local currencies. Although this practice 
limits the effect of exchange rate 
fluctuations on local operating results, 
it can lead to significant fluctuations in 
Prudential’s consolidated financial 
statements upon translation of results 
into pounds sterling. This exposure is 
not currently separately managed. 
The currency exposure relating to the 
translation of reported earnings could 
impact on financial reporting ratios such 
as dividend cover, which is calculated 
as operating profit after tax on an IFRS 
basis, divided by the current year interim 
dividend plus the proposed final dividend. 
The impact of gains or losses on currency 
translations is recorded as a component 
of shareholders’ funds within other 
comprehensive income. Consequently, 
this could impact on Prudential’s gearing 
ratios (defined as debt over debt plus 
shareholders’ funds).

Prudential conducts its businesses 
subject to regulation and associated 
regulatory risks, including the effects 
of changes in the laws, regulations, 
policies and interpretations and any 
accounting standards in the markets 
in which it operates
Changes in government policy, legislation 
(including tax) or regulatory interpretation 
applying to companies in the financial 
services and insurance industries in any of 
the markets in which Prudential operates, 
which in some circumstances may be 
applied retrospectively, may adversely 
affect Prudential’s product range, 
distribution channels, profitability, capital 
requirements and, consequently, reported 
results and financing requirements. 
Also, regulators in jurisdictions in which 
Prudential operates may change the level 
of capital required to be held by individual 
businesses or could introduce possible 
changes in the regulatory framework for 
pension arrangements and policies, the 
regulation of selling practices and solvency 
requirements. Furthermore, as a result of 
interventions by governments in response 
to recent financial and global economic 
conditions, it is widely expected that there 
will continue to be a substantial increase in 
government regulation and supervision of 
the financial services industry, including 
the possibility of higher capital 
requirements, restrictions on certain types 
of transaction structure and enhanced 
supervisory powers.

Current EU directives, including the EU 

Insurance Groups Directive (‘IGD’) 
require EU financial services groups 
to demonstrate net aggregate surplus 
capital in excess of solvency requirements 
at the group level in respect of 
shareholder-owned entities. The test is a 
continuous requirement, so that Prudential 
needs to maintain a higher amount of 
regulatory capital at the group level than 
otherwise necessary in respect of some of 
its individual businesses to accommodate, 
for example, short-term movements in 
global foreign exchange rates, interest 
rates, deterioration in credit quality and 
equity markets. The EU is also developing a 
new prudential regulatory framework for 
insurance companies, referred to as 
‘Solvency II’. The approach is based on the 
concept of three pillars. Pillar 1 consists of 
the quantitative requirements, for 
example, the amount of capital an insurer 
should hold. Pillar 2 sets out requirements 
for the governance and risk management 
of insurers, as well as for the effective 
supervision of insurers. Pillar 3 focuses on 
disclosure and transparency requirements.

The Solvency II Directive covers 
valuation, the treatment of insurance 
groups, the definition of capital and the 
overall level of capital requirements. A key 
aspect of Solvency II is that the assessment 
of risks and capital requirements are 
intended to be aligned more closely with 
economic capital methodologies, and may 
allow Prudential to make use of its internal 
economic capital models, if approved by 
the Prudential Regulation Authority 
(‘PRA’). The Solvency II Directive was 
formally approved by the Economic and 
Financial Affairs Council in November 
2009 although its implementation was 
delayed pending agreement on a directive 
known as Omnibus II which, once adopted, 
will amend certain aspects of the 
Solvency II Directive. In November 2013, 
representatives from the European 
Parliament, the European Commission and 
the Council of the European Union reached 
an agreement on the Omnibus II Directive, 
which is currently expected to be adopted 
in early 2014. As a result, Solvency II is 
now expected to be implemented as of 
1 January 2016, although the European 
Commission and the European Insurance 
and Occupational Pensions Authority 
(EIOPA) are continuing to develop the 
detailed rules that will complement the 
high-level principles of the Solvency II 
and Omnibus II Directives, which are not 
currently expected to be finalised until 
mid-2015. Further, the effective application 
of a number of key measures incorporated 
in the Omnibus II Directive, including the 
provisions for third-country equivalence, 
is expected to be subject to supervisory 
judgement and approval. As a result there 
is a risk that the effect of the measures 

 Prudential plc Annual Report 2013Additional information364

finally adopted could be adverse for 
Prudential, including potentially a 
significant increase in the capital required 
to support its business and that Prudential 
may be placed at a competitive 
disadvantage to other European and 
non-European financial services groups.
Currently there are also a number of 
other global regulatory developments 
which could impact the way in which 
Prudential is supervised in its many 
jurisdictions. These include the Dodd-
Frank Act in the US, the work of the 
Financial Stability Board (FSB) on Global 
Systemically Important Insurers (G-SIIs) 
and the Common Framework for the 
Supervision of Internationally Active 
Insurance Groups (ComFrame) being 
developed by the International Association 
of Insurance Supervisors (IAIS).

The Dodd-Frank Act represents a 
comprehensive overhaul of the financial 
services industry within the United States 
that, among other reforms to financial 
services entities, products and markets, 
may subject financial institutions 
designated as systemically important 
to heightened prudential and other 
requirements intended to prevent or 
mitigate the impact of future disruptions 
in the US financial system. The full impact 
of the Dodd-Frank Act on Prudential’s 
businesses is not currently clear, as many 
of its provisions have a delayed 
effectiveness and/or require rulemaking 
or other actions by various US regulators 
over the coming years.

In July 2013, the FSB announced the 
initial list of nine insurance groups that 
have been designated as G-SIIs. This list 
included Prudential as well as a number of 
its competitors. The designation as a 
G-SII is likely to lead to additional policy 
measures being applied to the designated 
group. Based on a policy framework 
released by the IAIS concurrently with the 
initial list, these additional policy measures 
will include enhanced Group-wide 
supervision. This enhanced supervision is 
intended to commence immediately and 
will include the development by July 2014 
of a Systemic Risk Management Plan 
(SRMP) under supervisory oversight and 
implementation thereafter and, by the end 
of 2014, a group Recovery and Resolution 
Plan (RRP) and Liquidity Risk Management 
Plan (LRMP). The G-SII regime also 
introduces two types of capital 
requirements, the first, a Basic Capital 
Requirement (BCR), designed to act as a 
minimum group capital requirement and 
the second, a higher loss absorption (HLA) 
requirement for conducting non-traditional 
insurance and non-insurance activities. 
The IAIS released a consultation paper on 
the BCR in December 2013 and Prudential 
will participate in the field testing of the 

proposals (expected in the first half of 
2014). Prudential is monitoring the 
development of, and the potential impact 
of, the framework of policy measures and 
engaging with the PRA on the implications 
of this designation. The IAIS currently 
expects to finalise the BCR and HLA 
proposals by November 2014 and the end 
of 2015 respectively. Implementation of 
the regime is likely to be phased in over a 
period of years with the BCR expected to 
be introduced between 2015 and 2019. 
The HLA requirement will apply from  
January 2019 to the insurance groups 
identified as G-SIIs in November 2017. 
ComFrame is also being developed 
by the IAIS to provide common global 
requirements for the supervision of 
insurance groups. The framework is 
designed to develop common principles 
and standards for group supervision and 
so may increase the focus of regulators in 
some jurisdictions. It is also expected to 
include some prescriptive requirements, 
including an Insurance Capital Standard 
(ICS). A revised draft ComFrame proposal 
was released for consultation in October 
2013. The IAIS will undertake a field testing 
exercise from 2014 to 2018 to assess the 
impacts of the quantitative and qualitative 
requirements proposed under ComFrame. 
ComFrame is expected to be implemented 
in 2019.

Various jurisdictions in which Prudential 

operates have created investor 
compensation schemes that require 
mandatory contributions from market 
participants in some instances in the event 
of a failure of a market participant. As a 
major participant in the majority of its 
chosen markets, circumstances could 
arise where Prudential, along with other 
companies, may be required to make 
such contributions.

The Group’s accounts are prepared in 

accordance with current International 
Financial Reporting Standards (IFRS) 
applicable to the insurance industry. The 
International Accounting Standards Board 
(IASB) introduced a framework that it 
described as Phase I, which permitted 
insurers to continue to use the statutory 
basis of accounting for insurance assets 
and liabilities that existed in their 
jurisdictions prior to January 2005. 
In July 2010, the IASB published its first 
Exposure Draft for its Phase II on insurance 
accounting, which would introduce 
significant changes to the statutory 
reporting of insurance entities that prepare 
accounts according to IFRS. A revised 
Exposure Draft was issued in June 2013. 
It remains uncertain whether the proposals 
in the Exposure Draft will become the final 
IASB standard. The timing of the changes 
taking effect is uncertain but not expected 
to be before 2018.

Any changes or modification of IFRS 
accounting policies may require a change 
in the future results or a retrospective 
adjustment of reported results.

The resolution of several issues 
affecting the financial services 
industry could have a negative 
impact on Prudential’s reported 
results or on its relations with 
current and potential customers
Prudential is, and in the future may be, 
subject to legal and regulatory actions in 
the ordinary course of its business, both in 
the UK and internationally. These actions 
could involve a review of types of business 
sold in the past under acceptable market 
practices at the time, such as the 
requirement in the UK to provide redress 
to certain past purchasers of pension and 
mortgage endowment policies, changes 
to the tax regime affecting products and 
regulatory reviews on products sold and 
industry practices, including, in the latter 
case, lines of business it has closed.

Regulators are increasingly interested 
in the approach that product providers use 
to select third party distributors and to 
monitor the appropriateness of sales made 
by them. In some cases, product providers 
can be held responsible for the deficiencies 
of third party distributors.

In the US, federal and state regulators 
have focused on, and continue to devote 
substantial attention to, the mutual fund, 
fixed index annuity and insurance product 
industries. This focus includes new 
regulations in respect of the suitability of 
sales of certain products such as alternative 
investments. As a result of publicity relating 
to widespread perceptions of industry 
abuses, there have been numerous 
regulatory inquiries and proposals for 
legislative and regulatory reforms.
In Asia, regulatory regimes are 

developing at different speeds, driven by 
a combination of global factors and local 
considerations. There is a risk that new 
requirements are introduced that 
challenge current practices, or are 
retrospectively applied to sales made 
prior to their introduction.

Litigation, disputes and regulatory 
investigations may adversely affect 
Prudential’s profitability and 
financial condition
Prudential is, and may be in the future, 
subject to legal actions, disputes and 
regulatory investigations in various 
contexts, including in the ordinary course 
of its insurance, investment management 
and other business operations. These legal 
actions, disputes and investigations may 
relate to aspects of Prudential’s businesses 
and operations that are specific to 
Prudential, or that are common to 

Prudential plc Annual Report 2013 Additional information Risk factorsRisk factors continued365

companies that operate in Prudential’s 
markets. Legal actions and disputes may 
arise under contracts, regulations 
(including tax) or from a course of conduct 
taken by Prudential, and may be class 
actions. Although Prudential believes that 
it has adequately provided in all material 
aspects for the costs of litigation and 
regulatory matters, no assurance can be 
provided that such provisions are sufficient. 
Given the large or indeterminate amounts 
of damages sometimes sought, other 
sanctions that might be applicable and the 
inherent unpredictability of litigation and 
disputes, it is possible that an adverse 
outcome could, from time to time, have an 
adverse effect on Prudential’s reputation, 
results of operations or cash flows.

Prudential’s businesses are 
conducted in highly competitive 
environments with developing 
demographic trends and continued 
profitability depends on 
management’s ability to respond to 
these pressures and trends
The markets for financial services in the 
UK, US and Asia are highly competitive, 
with several factors affecting Prudential’s 
ability to sell its products and continued 
profitability, including price and yields 
offered, financial strength and ratings, 
range of product lines and product quality, 
brand strength and name recognition, 
investment management performance, 
historical bonus levels, developing 
demographic trends and customer appetite 
for certain savings products. In some of its 
markets, Prudential faces competitors that 
are larger, have greater financial resources 
or a greater market share, offer a broader 
range of products or have higher bonus 
rates or claims paying ratios. Further, 
heightened competition for talented and 
skilled employees and agents with local 
experience, particularly in Asia, may limit 
Prudential’s potential to grow its business 
as quickly as planned.

In Asia, the Group’s principal 

competitors in the region are international 
financial companies, including global life 
insurers such as Allianz, AXA, AIA, and 
Manulife and multinational asset managers 
such as J.P. Morgan Asset Management, 
Schroders, HSBC Global Asset 
Management and Franklin Templeton. In a 
number of markets, local companies have a 
very significant market presence.

Within the UK, Prudential’s principal 

competitors include many of the major 
retail financial services companies and 
fund management companies including, in 
particular, Aviva, Legal & General, Lloyds 
Banking Group, Standard Life, Schroders, 
Invesco Perpetual and Fidelity. 

Jackson’s competitors in the US 

include major stock and mutual insurance 
companies, mutual fund organisations, 
banks and other financial services 
companies such as AIG, AXA Financial 
Inc., Hartford Life Inc., Prudential Financial, 
Lincoln National, MetLife and TIAA-CREF.
Prudential believes competition will 
intensify across all regions in response to 
consumer demand, technological advances, 
the impact of consolidation, regulatory 
actions and other factors. Prudential’s ability 
to generate an appropriate return depends 
significantly upon its capacity to anticipate 
and respond appropriately to these 
competitive pressures.

Downgrades in Prudential’s financial 
strength and credit ratings could 
significantly impact its competitive 
position and damage its relationships 
with creditors or trading 
counterparties
Prudential’s financial strength and credit 
ratings, which are used by the market to 
measure its ability to meet policyholder 
obligations, are an important factor 
affecting public confidence in Prudential’s 
products, and as a result its 
competitiveness. Downgrades in 
Prudential’s ratings, as a result of, for 
example, decreased profitability, increased 
costs, increased indebtedness or other 
concerns, could have an adverse effect on 
its ability to market products; retain current 
policyholders; and on the Group’s financial 
flexibility. In addition, the interest rates 
Prudential pays on its borrowings are 
affected by its credit ratings, which are in 
place to measure the Group’s ability to 
meet its contractual obligations.

Prudential’s long-term senior debt is 
rated as A2 by Moody’s, A+ by Standard & 
Poor’s and A by Fitch. These ratings have a 
stable outlook.

Prudential’s short-term debt is rated as 
P-1 by Moody’s, A-1 by Standard & Poor’s 
and F1 by Fitch. 

The Prudential Assurance Company 
Limited’s financial strength is rated Aa2 by 
Moody’s, AA by Standard & Poor’s and AA 
by Fitch. These ratings have a stable outlook.
Jackson’s financial strength is rated AA 

by Standard & Poor’s and Fitch, A1 by 
Moody’s, and A+ by AM Best. These 
ratings have a stable outlook. 

In addition, changes in methodologies 
and criteria used by rating agencies could 
result in downgrades that do not reflect 
changes in the general economic conditions 
or Prudential’s financial condition.

Adverse experience in the 
operational risks inherent in 
Prudential’s business could have a 
negative impact on its results of 
operations
Operational risks are present in all of 
Prudential’s businesses, including the risk 
of direct or indirect loss resulting from 
inadequate or failed internal and external 
processes, systems and human error or 
from external events. Prudential’s business 
is dependent on processing a large number 
of transactions across numerous and 
diverse products, and is subject to a 
number of different legal and regulatory 
regimes. Further, because of the long-term 
nature of much of the Group’s business, 
accurate records have to be maintained for 
significant periods. 

These factors, among others, result in 

significant reliance on and require 
significant investment in IT, compliance 
and other operational systems, personnel 
and processes. In addition, Prudential 
outsources several operations, including a 
significant part of its UK back office and 
customer facing functions as well as a 
number of IT functions, resulting in reliance 
upon the operational processing 
performance of its outsourcing partners.
Although Prudential’s IT, compliance 

and other operational systems and 
processes incorporate controls designed to 
manage and mitigate the operational risks 
associated with its activities, there can be no 
assurance that such controls will always be 
effective. For example, although Prudential 
has not experienced a material failure or 
breach in relation to its legacy and other IT 
systems and processes to date, it has been, 
and likely will continue to be, subject to 
computer viruses, attempts at unauthorised 
access and cyber-security attacks. 

Prudential’s legacy and other IT systems 
and processes, as with operational systems 
and processes generally, may be 
susceptible to failure or breaches. Such 
events could, among other things, harm 
Prudential’s ability to perform necessary 
business functions, result in the loss of 
confidential or proprietary data (exposing 
it to potential legal claims and regulatory 
sanctions) and damage its relationships 
with its business partners and customers. 
Similarly, any weakness in the 
administration systems or actuarial 
reserving processes could have an impact 
on its results of operations during the 
effective period.

Prudential has not experienced or 

identified any operational risks in its 
systems or processes during 2013, which 
have subsequently caused, or are expected 
to cause, a significant negative impact on 
its results of operations.

 Prudential plc Annual Report 2013Additional informationPrudential’s Articles of Association 
contain an exclusive jurisdiction 
provision
Under Prudential’s Articles of Association, 
certain legal proceedings may only be 
brought in the courts of England and 
Wales. This applies to legal proceedings 
by a shareholder (in its capacity as such) 
against Prudential and/or its directors 
and/or its professional service providers. 
It also applies to legal proceedings 
between Prudential and its directors 
and/or Prudential and Prudential’s 
professional service providers that arise 
in connection with legal proceedings 
between the shareholder and such 
professional service provider. This 
provision could make it difficult for 
US and other non-UK shareholders to 
enforce their shareholder rights.

Changes in tax legislation may result 
in adverse tax consequences
Tax rules, including those relating to the 
insurance industry, and their interpretation, 
may change, possibly with retrospective 
effect, in any of the jurisdictions in which 
Prudential operates. Significant tax 
disputes with tax authorities, and any 
change in the tax status of any member 
of the Group or in taxation legislation or 
its scope or interpretation could affect 
Prudential’s financial condition and results 
of operations.

366

Adverse experience relative to 
the assumptions used in pricing 
products and reporting business 
results could significantly affect 
Prudential’s results of operations
Prudential needs to make assumptions 
about a number of factors in determining 
the pricing of its products, setting reserves, 
for reporting its capital levels and the 
results of its long-term business operations. 
For example, the assumption that 
Prudential makes about future expected 
levels of mortality is particularly relevant 
for its UK annuity business. In exchange 
for a premium equal to the capital value of 
their accumulated pension fund, pension 
annuity policyholders receive a guaranteed 
payment, usually monthly, for as long as 
they are alive. Prudential conducts rigorous 
research into longevity risk, using data 
from its substantial annuitant portfolio. 
As part of its pension annuity pricing 
and reserving policy, Prudential’s UK 
business assumes that current rates of 
mortality continuously improve over time 
at levels based on adjusted data and 
models from the Continuous Mortality 
Investigations (CMI) as published by the 
Institute and Faculty of Actuaries. If 
mortality improvement rates significantly 
exceed the improvement assumed, 
Prudential’s results of operations could 
be adversely affected.

A further example is the assumption 

that Prudential makes about future 
expected levels of the rates of early 
termination of products by its customers 
(persistency). This is particularly relevant 
to its lines of business other than its UK 
annuity business. Prudential’s persistency 
assumptions reflect recent past experience 
for each relevant line of business. 
Any expected deterioration in future 
persistency is also reflected in the 
assumption. If actual levels of future 
persistency are significantly lower than 
assumed (that is, policy termination rates 
are significantly higher than assumed), the 
Group’s results of operations could be 
adversely affected.

Another example is the impact of 
epidemics and other effects that cause 
a large number of deaths. Significant 
influenza epidemics have occurred three 
times in the last century, but the likelihood, 
timing, or the severity of future epidemics 
cannot be predicted. The effectiveness of 
external parties, including governmental 
and non-governmental organisations, in 
combating the spread and severity of any 
epidemics could have a material impact 
on the Group’s loss experience.

In common with other life insurers, the 

profitability of the Group’s businesses 
depends on a mix of factors including 
mortality and morbidity levels and trends, 
policy surrender rates, investment 

performance and impairments, unit cost 
of administration and new business 
acquisition expense.

As a holding company, Prudential is 
dependent upon its subsidiaries to 
cover operating expenses and 
dividend payments
The Group’s insurance and investment 
management operations are generally 
conducted through direct and indirect 
subsidiaries.

As a holding company, Prudential’s 
principal sources of funds are remittances 
from subsidiaries, shareholder-backed 
funds, the shareholder transfer from 
long-term funds and any amounts that may 
be raised through the issuance of equity, 
debt and commercial paper. Certain of the 
subsidiaries are restricted by applicable 
insurance, foreign exchange and tax laws, 
rules and regulations that can limit the 
payment of dividends, which in some 
circumstances could limit the ability to 
pay dividends to shareholders or to make 
available funds held in certain subsidiaries 
to cover operating expenses of other 
members of the Group.

Prudential operates in a number 
of markets through joint ventures 
and other arrangements with third 
parties (including in China and 
India), involving certain risks that 
Prudential does not face with respect 
to its consolidated subsidiaries
Prudential operates, and in certain markets 
is required by local regulation to operate, 
through joint ventures (including in China 
and India). For the Group’s joint venture 
operations, management control is 
exercised jointly with the venture 
participants. The level of control 
exercisable by the Group depends on the 
terms of the joint venture agreements, in 
particular, the allocation of control among, 
and continued co-operation between, the 
joint venture participants. Prudential may 
face financial, reputational and other 
exposure (including regulatory censure) 
in the event that any of its joint venture 
partners fails to meet its obligations under 
the joint venture, encounters financial 
difficulty, or fails to comply with local 
regulation or international standards such 
as those for the prevention of financial 
crime. In addition, a significant proportion 
of the Group’s product distribution is 
carried out through arrangements with 
third parties not controlled by Prudential 
and is dependent upon continuation of 
these relationships. A temporary or 
permanent disruption to these distribution 
arrangements or material failure in controls 
(such as those for the prevention of 
financial crime) could adversely affect 
the results of operations of Prudential.

Prudential plc Annual Report 2013 Additional information Risk factorsRisk factors continuedGlossary

AER 
Actual Exchange Rates are actual historical 
exchange rates for the specific accounting 
period, being the average rates over the 
period for the income statement and the 
closing rates for the balance sheet at the 
balance sheet date.

Bulk annuity
A bulk annuity, sometimes referred to as a 
bulk purchase annuity, is a contract 
between a defined benefit pension scheme 
and an insurance company, whereby an 
insurance company insures some or all of 
the liabilities of the pension scheme. 

Cash surrender value 
The amount of cash available to a policy 
holder on the surrender of or withdrawal 
from a life insurance policy or annuity 
contract.

CER 
Constant Exchange Rate – Prudential plc 
reports its results at both actual exchange 
rates (AER) to reflect actual results and also 
constant exchange rates (CER) so as to 
eliminate the impact from exchange 
translation. CER results are calculated by 
translating prior year results using current 
period foreign currency exchange rates ie 
current period average rates for the income 
statements and current period closing rate 
for the balance sheet.

Closed-book life insurance business
A ‘closed book’ is essentially a group of 
insurance policies that are no longer sold, 
but are still featured on the books of a life 
insurer as a premium-paying policy. The 
insurance company has ‘closed the books’ 
on new sales of these products which will 
remain in run-off until the policies expire 
and all claims are settled.

Core structural borrowings 
Borrowings which Prudential considers to 
form part of its core capital structure and 
exclude operational borrowings.

Credit risk 
The risk of loss if another party fails to 
meet its obligations, or fails to do so in a 
timely fashion.

Currency risk 
The risk that asset or liability values, cash 
flows, income or expenses will be affected 
by changes in exchange rates. Also 
referred to as foreign exchange risk.

Annual premium equivalent or APE 
A measure of new business activity that is 
calculated as the sum of annualised regular 
premiums from new business plus 
10 per cent of single premiums on new 
business written during the period.

Asset backed security 
A security whose value and income 
payments are derived from and collateralised 
(or ‘backed’) by a specified pool of 
underlying assets. The pool of assets is 
typically a group of small and illiquid assets 
that are unable to be sold individually.

Available-for-sale (AFS) 
Securities that have been acquired neither 
for short-term sale nor to be held to 
maturity. AFS securities are measured at 
fair value on the statement of financial 
position with unrealised gains and losses 
being booked in Other Comprehensive 
Income instead of the income statement.

Back book of business
The insurance policies sold in past periods 
that are still in-force and hence are still 
recorded on the insurer’s balance sheet.

Bonuses 
Bonuses refer to the non-guaranteed 
benefit added to participating life insurance 
policies and are the way in which 
policyholders receive their share of the 
profits of the policies. There are normally 
two types of bonus: 

 — Regular bonus – expected to be added 
every year during the term of the policy. 
It is not guaranteed that a regular bonus 
will be added each year, but once it is 
added, it cannot be reversed, also 
known as annual or reversionary bonus; 
and

 — Final bonus – an additional bonus 

expected to be paid when policyholders 
take money from the policies. If 
investment return has been low over 
the lifetime of the policy, a final bonus 
may not be paid. Final bonuses may 
vary and are not guaranteed.

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Deferred acquisition costs or DAC 
Acquisition costs are expenses of an insurer 
which are incurred in connection with the 
acquisition of new insurance contracts or 
the renewal of existing insurance policies. 
They include commissions and other 
variable sales inducements and the direct 
costs of issuing the policy, such as 
underwriting and other policy issue 
expenses. Typically, under IFRS, an element 
of acquisition costs are deferred ie not 
expensed in the year incurred, and instead 
amortised in the income statement in line 
with the emergence of surpluses on the 
related contracts. 

Deferred annuities 
Annuities or pensions due to be paid from 
a future date or when the policyholder 
reaches a specified age.

Discretionary participation features 
or DPF 
A contractual right to receive, as a 
supplement to guaranteed benefits, 
additional benefits:

 — That are likely to be a significant portion 

of the total contractual benefits;

 — Whose amount or timing is 

contractually at the discretion of the 
issuer; and

 — That are contractually based on asset, 

fund, company or other entity 
performance.

Dividend cover 
Dividend cover is calculated as operating 
profit after tax on an IFRS basis, divided by 
the current year interim dividend plus the 
proposed final dividend.

Endowment product 
An ordinary individual life insurance 
product that provides the insured party 
with various guaranteed benefits if it 
survives specific maturity dates or periods 
stated in the policy. Upon the death of the 
insured party within the coverage period, a 
designated beneficiary receives the face 
value of the policy.

European Embedded Value or EEV 
Financial results that are prepared on a 
supplementary basis to the Group’s 
consolidated IFRS results and which are 
prepared in accordance with a set of 
Principles issued by the Chief Financial 
Officers Forum of European Insurance 
Companies in May 2004 and expanded by 
the Additional Guidance of EEV 
Disclosures published in October 2005. 
The principles are designed to capture the 
value of the new business sold in the period 
and of the business in force.

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Fixed annuities
Fixed annuity contracts written in the US 
which allow for tax-deferred accumulation 
of funds, are used for asset accumulation in 
retirement planning and for providing 
income in retirement and offer flexible 
pay-out options. The contract holder pays 
the insurer a premium, which is credited to 
the contract holders’ account. Periodically, 
interest is credited to the contract holders’ 
account and administrative charges are 
deducted, as appropriate.

Fixed index annuities 
These are similar to fixed annuities in that 
the contract holder pays the insurer a 
premium, which is credited to the contract 
holders’ account and, periodically, interest 
is credited to the contract holders’ account 
and administrative charges are deducted, 
as appropriate. An annual minimum 
interest rate may be guaranteed, although 
actual interest credited may be higher 
and is linked to an equity index over its 
indexed option period.

Funds under management 
These comprise funds of the Group held 
in the statement of financial position and 
external funds that are managed by 
Prudential asset management operations.

Group free surplus 
Group free surplus at the end of the period 
comprises free surplus for the insurance 
businesses, representing the excess of 
the net worth over the required capital 
included in the EEV results, and IFRS net 
assets for the asset management 
businesses excluding goodwill. The free 
surplus generated during the period 
comprises the movement in this balance 
excluding foreign exchange, capital, and 
other reserve movements. Specifically, it 
includes amounts maturing from the in-force 
operations during the period less the 
investment in new business, the effect of 
market movements and other one-off items.

Guaranteed annuities 
Policies that pay out a fixed amount of 
benefit for a defined period.

Guaranteed investment contract 
(GIC) (US) 
An investment contract between an 
insurance company and an institutional 
investor, which provides a stated rate of 
return on deposits over a specified period 
of time. They typically provide for partial or 
total withdrawals at book value if needed 
for certain liquidity needs of the plan.

Guaranteed minimum accumulation 
benefit (GMAB) (US) 
A guarantee that ensures that the contract 
value of a variable annuity contract will be 
at least equal to a certain minimum amount 
after a specified number of years.

Guaranteed minimum death benefit 
(GMDB) (US) 
The basic death benefit offered under 
variable annuity contracts, which specifies 
that if the owner dies before annuity 
income payments begin, the beneficiary 
will receive a payment equal to the greater 
of the contract value or purchase payments 
less withdrawals.

Guaranteed minimum income 
benefit (GMIB) (US) 
A guarantee that ensures, under certain 
conditions, that the owner may annuitise 
the variable annuity contract based on the 
greater of (a) the actual account value or (b) 
a pay-out base equal to premiums credited 
with some interest rate, or the maximum 
anniversary value of the account prior 
to annuitisation.

Guaranteed minimum withdrawal 
benefit (GMWB) (US) 
A guarantee in a variable annuity that 
promises that the owner may make annual 
withdrawals of a defined amount for the life 
of the owner or until the total guaranteed 
amount is recovered, regardless of market 
performance or the actual account balance.

Health and protection 
These comprise health and personal 
accident insurance products, which provide 
morbidity or sickness benefits and include 
health, disability, critical illness and accident 
coverage. Health and protection products 
are sold both as standalone policies and as 
riders that can be attached to life insurance 
products. Health and Protection riders are 
presented together with ordinary individual 
life insurance products for purposes of 
disclosure of financial information.

IGD surplus 
The Prudential Group’s solvency surplus 
measured in accordance with the EU 
Insurance Groups Directive.

Immediate annuity 
An annuity in which payments to the 
annuitant or beneficiary start at once upon 
establishment of the annuity plan or 
scheme. Such annuities are almost always 
purchased with a single (lump sum) payment.

In-force 
An insurance policy or contract reflected 
on records that has not expired, matured or 
otherwise been surrendered or terminated.

Inherited estate 
For life insurance proprietary companies, 
surplus capital available on top of what is 
necessary to cover policyholders 
reasonable expectations. An inherited 
(orphan) estate is effectively surplus capital 
on a realistic basis built over time and not 
allocated to policyholders or shareholders.

Internal rate of return (IRR) 
The IRR is equivalent to the discount rate 
at which the present EEV value of the 
post-tax cash flows expected to be earned 
over the life time of the business written in 
shareholder-backed life funds is equal to 
the total invested capital to support the 
writing of the business. The capital 
included in the calculation of the IRR is 
equal to the amount required to pay 
acquisition costs and set up reserves less 
premiums received, plus encumbered 
capital. The impact of the time value of 
options and guarantees is included in 
the calculation.

Internal vesting
Internal vestings are proceeds from a 
Prudential policy which the policyholder 
has decided to reinvest in a Prudential 
annuity product.

International Financial Reporting 
Standards (IFRS)
Accounting standards that all publicly listed 
groups in the European Union are required 
to apply in preparing consolidated financial 
statements.

Investment grade 
Investments rated BBB- or above for S&P, 
Baa3 or above for Moody’s. Generally they 
are bonds that are judged by the rating 
agency as likely enough to meet payment 
obligations that banks are allowed to 
invest in them.

Investment-linked products or 
contracts 
Insurance products where the surrender 
value of the policy is linked to the value of 
underlying investments (such as collective 
investment schemes, internal investment 
pools or other property) or fluctuations in 
the value of underlying investment or 
indices. Investment risk associated with 
the product is usually borne by the 
policyholder. Insurance coverage, 
investment and administration services 
are provided for which the charges are 
deducted from the investment fund assets. 
Benefits payable will depend on the price 
of the units prevailing at the time of 
surrender, death or the maturity of the 
product, subject to surrender charges. 
These are also referred to as unit linked 
products or unit linked contracts.

Prudential plc Annual Report 2013 Additional information GlossaryGlossary continued369

Liquidity coverage ratio
Prudential calculates this as assets and 
resources available to us that are readily 
convertible to cash to cover corporate 
obligations in a prescribed stress scenario. 
We calculate this ratio over a range of time 
horizons extending to 12 months.

Liquidity premium
This comprises the premium that is 
required to compensate for the lower 
liquidity of corporate bonds relative to 
swaps and the mark to market risk premium 
that is required to compensate for the 
potential volatility in corporate bond 
spreads (and hence market values) at the 
time of sale. 

Market value reduction (MVR) 
A reduction applied to the payment on 
with-profits bonds when policyholders 
surrender in adverse market conditions.

Money Market Fund (MMF)
An MMF is an open-ended mutual fund 
that invests in short-term debt securities 
such as US treasury bills and commercial 
paper. The purpose of an MMF is to 
provide investors with a safe place to invest 
easily accessible cash-equivalent assets 
characterised as a low-risk, low-return 
investment.

Mortality rate 
Rate of death, varying by such parameters 
as age, gender, and health, used in pricing 
and computing liabilities for future 
policyholders of life and annuity products, 
which contain mortality risks.

Net premiums 
Life insurance premiums, net of 
reinsurance ceded to third party reinsurers.

Net worth
Net assets for EEV reporting purposes that 
reflect the regulatory basis position, 
sometimes with adjustments to achieve 
consistency with the IFRS treatment of 
certain items.

New business margin 
The value of new business on an EEV basis 
expressed as a percentage of the present 
value of new business premiums expected 
to be received from the new business.

New business profit 
The profits, calculated in accordance with 
European Embedded Value Principles, 
from business sold in the financial reporting 
period under consideration.

Non-participating business 
A life insurance policy where the 
policyholder is not entitled to a share of the 
company’s profits and surplus, but receives 
certain guaranteed benefits. Also known 
as non-profit in the UK. Examples include 
pure risk policies (eg fixed annuities, term 
insurance, critical illness) and unit-linked 
insurance contracts.

Present value of new business 
premiums or PVNBP 
The present value of new business 
premiums is calculated as equalling single 
premiums plus the present value of 
expected premiums of new regular 
premium business, allowing for lapses and 
other assumptions made in determining 
the EEV new business contribution.

OEIC Open ended investment 
company 
A collective investment fund structured as 
a limited company in which investors can 
buy and sell shares.

Operational borrowings 
Borrowings which arise in the normal 
course of the business.

Participating funds 
Distinct portfolios where the policyholders 
have a contractual right to receive at the 
discretion of the insurer additional benefits 
based on factors such as the performance 
of a pool of assets held within the fund, as a 
supplement to any guaranteed benefits. 
The insurer may either have discretion as to 
the timing of the allocation of those 
benefits to participating policyholders or 
may have discretion as to the timing and 
the amount of the additional benefits. For 
Prudential the most significant participating 
funds are with-profits funds for business 
written in the UK, Hong Kong, Malaysia 
and Singapore.

Participating policies or participating 
business 
Contracts of insurance where the 
policyholders have a contractual right to 
receive, at the discretion of the insurer, 
additional benefits based on factors such as 
investment performance, as a supplement 
to any guaranteed benefits. This is also 
referred to as with-profits business.

Payback period
Payback period is the time in which the 
initial ‘cash’ outflow of investment is 
expected to be recovered from the ‘cash’ 
inflows generated by the investment. We 
measure cash outflow by our investment of 
free surplus in new business sales. The 
payback period equals the time taken for 
this business to generate free surplus to 
cover this investment. Payback periods are 
measured on an undiscounted basis.

Prudential Regulation Authority or 
PRA
The PRA is a UK regulatory body 
responsible for Prudential regulation and 
supervision of banks, building societies, 
credit unions, insurers and major 
investment firms.

Regular premium product 
A life insurance product with regular 
periodic premium payments.

Rider 
A supplemental plan that can be attached 
to a basic insurance policy, with payment of 
additional premium.

Risk margin reserve (RMR) charge
An RMR is included within operating profit 
based on longer-term investment returns 
and represents a charge for long-term 
expected defaults of debt securities, 
determined by reference to the credit 
quality of the portfolio.

Scottish Amicable Insurance Fund 
(SAIF) 
SAIF is a ring-fenced sub-fund of the 
Prudential Assurance Company’s 
long-term fund following the acquisition of 
the mutually owned Scottish Amicable Life 
Assurance Society in 1997. The fund is 
solely for the benefit of policyholders of 
SAIF. Shareholders of Prudential plc have 
no interest in the profits of this fund 
although they are entitled to asset 
management fees on this business.

Separate account 
A separate account is a pool of investments 
held by an insurance company not in or 
‘separate’ from its general account. The 
returns from the separate account 
generally accrue to the policyholder. 
A separate account allows an investor to 
choose an investment category according 
to his individual risk tolerance, and desire 
for performance.

Single premiums 
Single premium policies of insurance are 
those that require only a single lump sum 
payment from the policyholder.

 Prudential plc Annual Report 2013Additional informationUnit-linked products or unit-linked 
contracts 
See ‘investment-linked products or 
contracts’ above.

Universal life 
An insurance product where the customer 
pays flexible premiums, subject to specified 
limits, which are accumulated in an account 
and are credited with interest (at a rate 
either set by the insurer or reflecting 
returns on a pool of matching assets). The 
customer may vary the death benefit and 
the contract may permit the customer to 
withdraw the account balance, typically 
subject to a surrender charge.

Variable annuity (VA) (US) 
An annuity whose value is determined by 
the performance of underlying investment 
options that frequently includes securities. 
A variable annuity’s value is not guaranteed 
and will fluctuate, depending on the value 
of its underlying investments. The holder 
of a variable annuity assumes the 
investment risk and the funds backing a 
variable annuity are held in the insurance 
companies separate account. VAs are 
similar to unit-linked annuities in the UK.

Whole of life 
A type of life insurance policy that provides 
lifetime protection; premiums must usually 
be paid for life. The sum assured is paid out 
whenever death occurs. Commonly used 
for estate planning purposes.

With-profits funds 
See ‘participating funds’ above.

Yield 
A measure of the income received from an 
investment compared to the price paid for 
the investment. Normally expressed as 
a percentage.

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Stochastic techniques 
Stochastic techniques incorporate results 
from repeated simulations using key 
financial parameters which are subject to 
random variations and are projected into 
the future.

Subordinated debt 
A fixed interest issue or debt that ranks 
below other debt in order of priority for 
repayment if the issuer is liquidated. 
Holders are compensated for the added risk 
through higher rates of interest. Under EU 
insurance regulation, subordinated debt is 
not treated as a liability and counts towards 
the coverage of the required minimum 
margin of solvency, with limitations.

Surrender 
The termination of a life insurance policy 
or annuity contract at the request of the 
policyholder after which the policyholder 
receives the cash surrender value, if any, 
of the contract.

Surrender charge or surrender fee 
The fee charged to a policyholder when a 
life insurance policy or annuity contract is 
surrendered for its cash surrender 
value prior to the end of the surrender 
charge period.

Takaful 
Insurance that is compliant with Islamic 
principles.

Time value of options and 
guarantees 
The value of financial options and 
guarantees comprises two parts, the 
intrinsic value and the time value. The 
intrinsic value is given by a deterministic 
valuation on best estimate assumptions. 
The time value is the additional value 
arising from the variability of economic 
outcomes in the future.

Total shareholder return (TSR) 
TSR represents the growth in the value of 
a share plus the value of dividends paid, 
assuming that the dividends are 
reinvested in the Company’s shares 
on the ex-dividend date.

Unallocated surplus 
Unallocated surplus is recorded wholly as a 
liability and represents the excess of assets 
over policyholder liabilities for Prudential’s 
with-profits funds. The balance retained 
in the unallocated surplus represents 
cumulative income arising on the 
with-profits business that has not been 
allocated to policyholders or shareholders.

Prudential plc Annual Report 2013 Additional information GlossaryGlossary continuedShareholder information

Analysis of shareholder accounts as at 31 December 2013

371

Size of shareholding

1,000,001 upwards
500,001–1,000,000
100,001–500,000
10,001–100,000
5,001–10,000
1,001–5,000
1–1,000

Total

Dividend information

2013 final dividend

Ex dividend date
Record date

Payment date

Shareholder enquiries
For enquiries about shareholdings, 
including dividends and lost share 
certificates, please contact the 
Company Registrars:

By post
Equiniti Limited
Aspect House
Spencer Road
Lancing
West Sussex BN99 6DA

By telephone
Tel  
Fax 
Textel  

0871 384 2035
0871 384 2100
 0871 384 2255  
(for hard of hearing)

Calls to 0871 numbers are charged at 
8p per minute plus network extras. 
Lines are open from 8.30am to 5.30pm 
(UK), Monday to Friday. International 
shareholders Tel: +44 (0) 121 415 7026

Number of
 shareholder 
accounts

% of total 
number of 
shareholder
 accounts

270 
145
465 
1,750 
2,250 
14,587 
37,546 

57,013

0.47 
 0.25
0.82 
3.07 
3.95 
25.59 
65.85

100

Number of 
shares

2,240,797,250 
104,076,810 
 108,809,956
47,980,660 
 15,605,333
32,368,396 
10,743,331 

2,560,381,736

% of total 
number of 
shares

87.52 
4.06 
4.25 
1.87 
0.61 
1.26 
0.43 

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Shareholders 
registered on 
the UK register
 and Irish 
branch register

Shareholders 
registered on 
the Hong Kong 
branch register

26 March 2014  27 March 2014
28 March 2014  28 March 2014

22 May 2014 

22 May 2014

Shareholders 
with ordinary 
shares standing 
to the credit of 
their CDP 
securities 
accounts

Holders of 
US American 
Depositary 
Receipts

26 March 2014  26 March 2014 
28 March 2014  28 March 2014
On or about 
29 May 2014 

On or about 
2 June 2014 

Dividend mandates
Shareholders may have their dividends 
paid directly to their bank or building 
society account. If you wish to take 
advantage of this facility, please call 
Equiniti Limited (Equiniti) and request a 
cash dividend mandate form. Alternatively, 
shareholders may download the form from 
www.prudential.co.uk/prudential-plc/
investors/shareholder_services/forms

If you are an overseas shareholder then 

you may be able to make use of the 
overseas payment service provided by 
Equiniti which enables your dividends to be 
paid in local currency direct to your bank 
account. This service is currently available 
to over 90 countries worldwide. To obtain 
further information about this service 
please call Equiniti on the number above or 
alternatively visit www.shareview.com/
overseaspayments 

Electronic communications
Shareholders are encouraged to elect 
to receive shareholder documents 
electronically by registering with 
Shareview at www.shareview.co.uk 
This will save on printing and distribution 
costs, and create environmental benefits. 
Shareholders who have registered will be 
sent an email notification whenever 
shareholder documents are available on 
the Company’s website and a link will be 
provided to that information. When 
registering, shareholders will need their 
shareholder reference number which can 
be found on their share certificate or proxy 
form. The option to receive shareholder 
documents electronically is not available to 
shareholders holding shares through The 
Central Depository (Pte) Limited (CDP). 
Please contact Equiniti if you require any 
assistance or further information.

Cash dividend alternative
The Company operates a Dividend 
Re-investment Plan (DRIP). Shareholders 
who have elected for the DRIP will 
automatically receive shares for all future 
dividends in respect of which a DRIP 
alternative is offered. The election may be 
cancelled at any time by the shareholder. 
Further details of the DRIP and the 
timetable are available on the Company’s 
website at www.prudential.co.uk/
prudential-plc/investors 

Equiniti shareview service
Information on how to manage shareholdings 
can be found at https://help.shareview.co.uk 
The pages at this web address provide 
the following:

 — Answers to commonly-asked questions 
regarding shareholder registration;
 — Links to downloadable forms, guidance 
notes and Company history fact sheets; 
and

 — A choice of contact methods – via email, 

telephone or post.

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Share dealing services
The Company’s Registrars, Equiniti, offer a 
postal dealing facility for buying and selling 
Prudential plc ordinary shares; please see 
the Equiniti address opposite or telephone 
0871 384 2248. They also offer a telephone 
and internet dealing service, Shareview, 
which provides a simple and convenient 
way of selling Prudential plc shares. For 
telephone sales call 0871 384 2020 
between 8.30am and 4.30pm, Monday 
to Friday, and for internet sales log on 
to www.shareview.co.uk/dealing

ShareGift
Shareholders who have only a small 
number of shares, the value of which 
makes them uneconomic to sell, may wish 
to consider donating them to ShareGift 
(Registered Charity 1052686). The relevant 
share transfer form may be downloaded 
from our website www.prudential.co.uk/
prudential-plc/investors/shareholder_
services/forms or obtained from Equiniti. 
Further information about ShareGift may 
be obtained on +44 (0)20 7930 3737 or 
from www.ShareGift.org 

There are no implications for capital 
gains tax purposes (no gain or loss) on gifts 
of shares to charity and it is also possible to 
obtain income tax relief.

Irish branch register
The Company operates a branch register 
for shareholders in Ireland. All enquiries 
regarding Irish branch register accounts 
should be directed to Capita Asset 
Services, Shareholder solutions (Ireland), 
PO Box 7117, Dublin 2, Ireland, telephone 
+ 353 1 553 0050.

Hong Kong branch register
The Company operates a branch register 
for shareholders in Hong Kong. All 
enquiries regarding Hong Kong branch 
register accounts should be directed to 
Computershare Hong Kong Investor 
Services Limited, 17M Floor, Hopewell 
Centre, 183 Queen’s Road East, Wan Chai, 
Hong Kong, telephone +852 2862 8555.

American Depositary Receipts 
(ADRs)
The Company’s ordinary shares are listed 
on the New York Stock Exchange in the 
form of American Depositary Shares, 
evidenced by ADRs and traded under the 
symbol PUK. Each American Depositary 
Share represents two ordinary shares. All 
enquiries regarding ADR holder accounts 
should be directed to J.P. Morgan, the 
authorised depositary bank, at J.P. Morgan 
Chase Bank N.A, PO Box 64504, St. Paul, 
MN 55164-0854, USA. Telephone General 
+1 800 990 1135 or from outside the US  
+1 651 453 2128 or log on to www.adr.com

Singapore shareholder enquiries
Shareholders who have shares standing to 
the credit of their securities accounts with 
CDP in Singapore may refer queries to the 
CDP at 4 Shenton Way, #02-01, SGX 
Centre 2, Singapore 068807, telephone 
+65 6535 7511. Enquiries regarding shares 
held in Depository Agent Sub-accounts 
should be directed to your Depository 
Agent or broker.

Prudential plc Annual Report 2013 Additional information Shareholder informationShareholder information continuedHow to contact us

Prudential plc
Laurence Pountney Hill
London EC4R 0HH
Tel +44 (0)20 7220 7588
www.prudential.co.uk

Paul Manduca
Chairman

Tidjane Thiam
Group Chief Executive

Nic Nicandrou
Chief Financial Officer

Pierre-Olivier Bouée
Group Chief Risk Officer

John Foley
Group Investment Director

Peter Goerke
Group Human Resources Director

John Murray
Group Communications Director

Margaret Coltman
Group General Counsel 

Alan Porter
Group Company Secretary

Prudential UK & Europe
3 Sheldon Square
London W2 6PR
Tel +44 (0)800 000 000
www.pru.co.uk

Jackie Hunt
Chief Executive

M&G
Laurence Pountney Hill
London EC4R 0HH
Tel +44 (0)20 7626 4588
www.mandg.co.uk

Michael McLintock
Chief Executive

Prudential Corporation Asia
13th Floor
One International Finance Centre
1 Harbour View Street
Central
Hong Kong
Tel +852 2918 6300
www.prudentialcorporation-asia.com

Barry Stowe
Chief Executive

373

Jackson National Life Insurance 
Company
1 Corporate Way
Lansing
Michigan 48951
USA
Tel +1 517 381 5500
www.jackson.com

Mike Wells
President & Chief Executive Officer

Institutional Analyst and Investor 
Enquiries
Tel +44 (0)20 7548 3300
E-mail: investor.relations@prudential.co.uk

UK Register Private Shareholder 
Enquiries
Tel 0871 384 2035
International shareholders 
Tel +44 (0) 121 415 7026

Irish Branch Register Private 
Shareholder Enquiries
Tel +353 1 553 0050

Hong Kong Branch Register Private 
Shareholder Enquiries
Tel +852 2862 8555

US American Depositary Receipts 
Holder Enquiries
Tel +1 651 453 2128

The Central Depository (Pte) Limited 
Shareholder Enquiries
Tel +65 6535 7511

Media Enquiries
www.prudential.co.uk/media/enquiries

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Prudential public limited company
Incorporated and registered in England 
and Wales

Registered office
Laurence Pountney Hill
London EC4R 0HH
Registered number 1397169

www.prudential.co.uk 

Prudential plc is a holding company, 
subsidiaries of which are authorised and 
regulated by the Prudential Regulation 
Authority and the Financial Conduct 
Authority. 

Forward-looking statements
This document may contain 
‘forward-looking statements’ with respect 
to certain of Prudential’s plans and its goals 
and expectations relating to its future 
financial condition, performance, results, 
strategy and objectives. Statements that 
are not historical facts, including 
statements about Prudential’s beliefs and 
expectations and including, without 
limitation, statements containing the words 
‘may’, ‘will’, ‘should’, ‘continue’, ‘aims’, 
‘estimates’, ‘projects’, ‘believes’, ‘intends’, 
‘expects’, ‘plans’, ‘seeks’ and ‘anticipates’, 
and words of similar meaning, are 
forward-looking statements. These 
statements are based on plans, estimates 
and projections as at the time they are 
made, and therefore undue reliance should 
not be placed on them. By their nature, all 
forward-looking statements involve risk 
and uncertainty. A number of important 
factors could cause Prudential’s actual 
future financial condition or performance 
or other indicated results to differ 
materially from those indicated in any 
forward-looking statement. Such factors 
include, but are not limited to, future 
market conditions, including fluctuations in 
interest rates and exchange rates and the 
potential for a sustained low-interest rate 
environment, and the performance of 
financial markets generally; the policies 
and actions of regulatory authorities, 
including, for example, new government 
initiatives related to the financial crisis and 
the effect of the European Union’s 
‘Solvency II’ requirements on Prudential’s 
capital maintenance requirements; the 
impact of continuing designation as a 
Global Systemically Important Insurer or 
‘G-SII’; the impact of competition, economic 

growth, inflation, and deflation; experience 
in particular with regard to mortality and 
morbidity trends, lapse rates and policy 
renewal rates; the timing, impact and other 
uncertainties of future acquisitions or 
combinations within relevant industries; 
the impact of changes in capital, solvency 
standards, accounting standards or 
relevant regulatory frameworks, and tax 
and other legislation and regulations in the 
jurisdictions in which Prudential and its 
affiliates operate; and the impact of legal 
actions and disputes. These and other 
important factors may for example result in 
changes to assumptions used for 
determining results of operations or 
re-estimations of reserves for future policy 
benefits. Further discussion of these and 
other important factors that could cause 
Prudential’s actual future financial 
condition or performance or other 
indicated results to differ, possibly 
materially, from those anticipated in 
Prudential’s forward-looking statements 
can be found under the ‘Risk Factors’ 
heading in this document.

Any forward-looking statements 
contained in this document speak only 
as of the date on which they are made. 
Prudential expressly disclaims any 
obligation to update any of the 
forward-looking statements contained 
in this document or any other 
forward-looking statements it may make, 
whether as a result of future events, new 
information or otherwise except as 
required pursuant to the UK Prospectus 
Rules, the UK Listing Rules, the UK 
Disclosure and Transparency Rules, the 
Hong Kong Listing Rules, the SGX-ST 
listing rules or other applicable laws and 
regulations.

Prudential plc Annual Report 2013 Additional information How to contact usHow to contact us continued375

 Prudential plc Annual Report 2013Additional information376

Prudential plc  Annual Report 2013

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Prudential public limited company  
Incorporated and registered in 
England and Wales

Registered office 
Laurence Pountney Hill 
London EC4R 0HH 
Registered number 1397169

www.prudential.co.uk

Prudential plc is a holding company, subsidiaries  
of which are authorised and regulated, as 
applicable, by the Prudential Regulation Authority 
and the Financial Conduct Authority.